a a ELSE RBI ONO TLE WS CR ESS ee P aees oc Ge. RE HY S\ NU ANT UA OA We wy IQ Que ) ASS a OE oS PAS piece PITY Cs [ey VA) 7 4 \ A SF iG ‘ a Y h\ 7AMES e XS Wa ke RCE OSS mh SESS (Zee (ENS Gg \ —\ tp Za Ss Y CSPUBLISHED WEEKLY iG ae SISOS Forty-fifth Year Awe wy \\ ENON ZK IV VLZZZa fe RADESMAN COMPANY, PUBLISHERS Lf 5 RS } FOO IO OSS Ne LOY OX \ \ y ) e Al ae: Tr CARDS Number 2301 No a 272 S$ To the Unknown Shore Sometime at even when the tide is low, I shall slip my moorings and sail away, With no response to the friendly hail Of kindred craft of the twilight pale, When the night stoops down to embrace the day; Sometime at eve when the tide is low, I shall slip my moorings and sail away. Through the purpling shadows that darkly trail O’er the ebbing tide of the Unknown Sea, I shall fare me away with dip of sail, And a ripple of water to tell the tale Of a lonely voyager sailing away To the Mystic Isle, where at anchor lay The crafts of those who have sailed before O’er the Unknown Sea to the Unknown Shore. A few who have watched me sail away Will miss my craft from the busy bay; Some friendly barques that were anchored near, Some loving souls that my heart held dear In silent sorrow will drop a tear— But I will have peacefully furled my sail In moorings sheltered from storm or gale, And greetd the friends who have sailed. before O’er the Unknown Sea to the Unknown Shore. Public Reference Library, Library St . s ' ° . ; —- ¢ feees . sseibod 4 HOUSECLEANING TIME ano SEMDAC DEALER PROFITS “| The increased demand for a high grade cleaner and polish for floors, : ae x woodwork and furniture is noticeable at this season. Fall cleaning is under way in nearly every home. » Housecleaning cares have been lightened for thousands of women cr e ° e e . e T - who are using Semdac Liquid Gloss to aid them in their work. For many years, Semdac Liquid Gloss has given most satisfactory , results when used for renewing the lustre and enhancing the appear- ¢ E M p AG ance of use-dulled furniture and woodwork. UIQUIDIGLOSS And for as many years, this improved cleaner and polish has been E displayed by an increasing number of Michigan dealers. For Sem- M dac Liquid Gloss moves quickly and offers a greater profit than ) many other polishes. Semdac Liquid Gloss has stood the test of years. It has seen other polishes come and go. Dealers throughout Michigan recognize this product as a popular leader in its field. You can increase your business by displaying Semdac Liquid Gloss on your shelves and in the window. Such a display usually fur- nishes just the needed reminder for your customers to buy now. Order your supply of Semdac Liquid Gloss now — from your job- ber or direct from us. a ’ SEMDAC AUTO POLISH | EMDAC AUTO POLISH removes smoke “gt film, grime and rain spots with least effort, ‘ and restores the maximum lustre to lacquered, enameled and varnished surfaces. * Semdac Auto Polish is easy to apply. It works quickly. It gives a brilliant lustre. Sold in pint and quart bottles. Look for the “ red and blue package. STANDARD OIL COMPANY LINDIANAI 910 SOUTH MICHIGAN AVENUE CHICAGO, ILLINOIS .«] _ RAPIDS . “DOBLC. UARRARE ADESMAN GRAND RAPIDS, WEDNESDAY, OCTOBER 26, 1927 FLAK CATS 2 AR RNG. sch8 Cs SINS F os yy Z (OPUS, ° Any Forty-fifth Year Number 2301 ; } MICHIGAN TRADESMAN with ordinary telegraph forms in thir- ago, who held to their faith in steam they are all on Easv street for the re- al rf E. A. Stowe, Editor ty seconds—that they predict the open- transportation in the face of hostility a of their lives. . : : : : i ; - : sary Milton, proprietor of the Ho- ‘ ing of an experimental line within eight and rid.cule, could see the final result ce , OF Ene PUBLISHED WEEKLY by Tradesman Company, oe : i ey ce Vhs dhee aout | bot! tel Milton, who was recently operated from its office the Barnhart Building, Grand Rapids. months, a line that will charge the ot their labors they would be both on at the Butterworth hospital for = ; : § S€rvices at a fe S satishi é stonis : ac ‘ers aS feecuvercd ee ee S ae ote teal Hj ied by Prat Hutchins (Hazeltine & Perkins Drug soe Cella anning Co., has re- yroto-electric ce vente r ce 5 4 I es 3 : ea eae e : SUBSCRIPTION RATES are as follows: $3 peryear, P'tOtO-Electric cell invented by Zrote Co.) was made the proud father of a turned froma hunting and fishing trip if paid strictly in advance. $4 per year if not paid sor Karolus of Leipsic, which, in a six pound daughter at Blodgett hos- in Montana, wae he remained three ; eo : i ee . ; 4 ra 4 reeles Te * e ake ! WL ‘ ” in advance. Canadian subscription, $4.04 per year, manner somewhat analogous to the pital Sunday. The young lady tips the wecks. He brought back a bull elk payable invariably in advance. Sample copies 10 cents : : Re ea a beam at 6 pounds She will respond and a 400 vound black bear. He also each. Extra copies of current issues, 10 cents; issuesa Way in which the telephone translates t a { f Hel : found fine trout fishing ( month or more old, 15 cents; issues a year or more spoken words into electric impulses o the name o eren. : are eee aa. ne old, 25 cents; issues five years or more old 50 ceitts. ee : : : oe The Grand Rapids Desk Co., or- . Harvey A. Gish w rites Gabby Glean- £2 errata ere pee temper and then reverses this process to re- ganized by Joseph R. and George Me- ‘Ss that he made the trip to Florida a Entered September 23, 1883, at the Postoffice of Grand ok : fl es a es Ss ae 5 : cet : via Cleveland, Bluefield (West Vir- Ranids ka second classé matter wader Act of Mani SOY the spoken words, converts light Cargor, has leased the plant of the de- es h se cs ” 3, 1879. and shade into electric impulses. In funct Haney School Furniture Co. and a Ashville, Angusta and Jackson- So — : 1 : . Will operate as a Subsidiary of the Ve: He made the grade without 4 effect it would allow the receiver of a ¢ 5 pen . meeting any delay or accident . : : Stow & Davis Furniture Co., manu- & al ay or accident, _ MODERNIST VICTORY. telegram to have his message just as facturer of office furniture. Machinery, Lee M. Hutchins, President of the In some unaccountable way the it was written by the sender—with all tools and equipment needed in opera- ae & erkins Drug Co., is con- . t u 4 ‘ iS eg : : alta we ty hned t s be Rios ‘eek rit] he cs , press of the country has until now its mistakes or crossed out words— a ie = comatiae Hr ae : scents ne tor a week with the ay f ¢ ‘he Haze > & Perkins Drug : evaling flu. . ‘ overooked the contest between the fun- and should tend to reduce the cost of te Fark a : on oe Pi — a. : . : a a ads > ; € gro ( j . C O Ss , kt ; ey . oe : fod nl Ey x New Read damentalists and the modernists in the telegraphing all but the briefest mes new drug stocks during the past week * , ders of the Tradesman. * , Church of the Latter-Day Saints which — sages. —Zimmerman’s drug store at Muske- The following new _— subscriptions has been raging in Utah for two years. We are already familiar with the gon Heights and Sicard’s pharmacy at have been received during the past Three score and ten years ago the phenomenon of hearing the human Muskegon. The former order includ- week: ; | Tol Seth. 3 fi : ' 3 fi hi ed stock, fixtures and soda fountain. Variety Wood Works: Grana i 2 7 -o11e « + +t r se re > = AG * S my : < + S$ € Lave 4 oe prophet John Smith issued an edict voice over thousands of miles; this [he latter included stock and soda i ndebeanay ~ ATIC Aven that the undergarments of the Saints new development would allow us to — fountain. larvey E. Kidder, Ionia. must be fastened with strings—not but- receive written messages from our Arthur S. White, the dean of Grand Edward Oosterhouse, Grand Rapids 4 a . . - . S : a ' > . -} a aude ” tons—and cover all but the hands, feet friends in their exact form some sec- Rapids newspaper men, will celebrate Warner Rankin, Mayfield, Ky. y . . = a > > s rersary Ril ewe AC s E rs a Ss i and head. When short skirts for wom- onds after they were first put on pa- ee cre lantern ol saa Ppa G. K. VanDenBerg, Holland : ae 1on with the furniture manufacturing Stace € Wedet Ge: > i ‘ : i tye 2 J ee Yee tie : State ommercial & Savings Bank. en and plus fours for men reached per. AIl that remains is the develop fececic of Grand Eapids by the pub- Fe & es Bank, e r ee . es ei 4 . ; ~ . . eee a ‘clan ‘ . Utah the modern Saints began cutting ment of television, so that we may see lication of a historical edition of the -celand, > : c : wexty cece soe ~ oa their undergarments to meet the newer persons thousands of miles away. Michigan Artisan Dec, 26. It will be AGioiohiies 1a. tt : ee i ! : a : : 4 sicia wei aetieles oe ha : es have won another vic- fashion. The outraged fundamentalists Then, at last, distance will be anni- Teplete with articles on the early his ee i : ™ I itl tested that thi hilated for tl ing] nsider tory of the trade, written by Mr. tory over camels upon the deserts of é Te 2 2 r 2cte . : mee a © » oyce - » ole ns Tn hes a . « s e vehnemet PFO . ec % ree con u a eAcene or the single cc aa White and also contributions by the the world, and the Passing of the old tr an) to the faith of the fathers and ition that s¢ sence has not yet devisec few remaining men who were active caravans seems now but a question of ‘ pointed out the dire consequences that a method by which we can touch those factors in the furniture trade of this time. One more pictur ] t t : i : Serge ae ay pe : cturesque elemen - . would result from adopting the un- who are separated from us by more Market a half century ago. Aside from af the fife of dic Bani Gs dergarments of the Gentil I he 1 th of rm the remarkable history of the Grand Of te ire ot the East gives way to our > 2 s 2 » Ss, - > noe ) Z S. ‘< - ; : . - sige i. i ea \ 1s _ a bled ¢ Anan The tenet oF OOF 4s Rapids furniture industry, written by Western efficiency as the institution a 1en the modernists assembled tor —— oe illic Tiddicomh 1 909 ; . ¢ aa a : : : ; - ae Se eoniial at William Widdicomb in 1909 and pub of passenger and mail service by qu- ’ the purpose of changing the rule of Che celebration of the centennial o lished in the forty-third anniversary . : ee fo hee ; se i Sanam i | tomobile across the Libyan Desert fol- the prohphet the fundamentalists at- the Baltimore & Ohio Railroad awak- edition of the Michigan Tradesman, no ' oe - teu : ee Ne d : ee pie Loe : ves ows the inauguration of similar ser- tempted to break up the meeting by ens conflicting feelings. It is hard to comprehensive | history of the origin ee sure F sé Yo € : : os alee the onc baad that anvihing and growth of the industry has ever vices across the Sahara and over the zm force. But the modernists resorted to rea ize on the one ae heen written. The late Charles R. deserts of Syria and Mesopotamia. \ drastic modern methods. They had So typical of ths modern age of fast Sjigh was asked by the Furniture The French have succeeded in driving ; the leader arrested and charged him transportation as ‘the railroad, still Manufacturers Association to prepare ae : A 6 4 : Soak ing its own i fz f - such a history. He accepted the as- '70™ Morocco to Timbuctu; the Eng- : with breaking the peace. A Gentile holding its own in the face of auto- SI Se ' oer ei ht oe : : oe itis ch B10 vere = Seement and had accumulated a large ish send weekly convoys back and court found him guilty and threatened mobiles and airplanes, can be years | c . : : 1 guilty : Z Richa eee: sib! . amount of interesting material when forth between Damascus and Bagdad. ‘ to send him to jail if he again resorted Old; and it is almost impossible on the he was called to meet fis maker. Mr. On the latter course American cars . " to violent ways of emphasizing his idea other hand to imagine that there was White is now the only man available have opened up a short route to P a : - ‘ ‘ : z : eo ave “ne as route to Fersi< of the faith once a tme when there were no rail- to take up this work and carry it for- ! Indi ip uae ibaa ra aith. i i : a Rea pcce Ss ie . and India which had ‘been closed for ‘ Tt is a preat victory for the modern. foads. The birthday of the Baltimore © ird to a successful completion. He : : “ a ot ae : A Sed Whe ioc “cneeing OF has an enormous amount of data, col- more than a hundred years but over tole PO (Reda ace Bae oa Z 0 arke 2 : : ‘ : ists. The Saints can now cut their wis 1¢ ‘ r ie i I § lected and recorded during the past which camel couriers once carried the undergarments as short as they please rail transportation, for, while there may fifty years, and would probably be mail of the old East India Company i and even substitute buttons for strings have been a few miles of track laid given access to the material already in t! lays wl ; tl seh i : ‘ at its incorporation, this assembled by Mr. Sligh. It is to be n the days when the voyage around i | to keep them in place. Absurd as all Previously to its ont ’ cit : he Gane at € : : holt : te cymicay was foremost auiuay the hoped that he furniture manufacturers the Cape of Good Hope was both long j this seems to us, It is no more absurd oe ee Ure ae TI who would be interested in seeing such and hazardous Aleppo and Basra were f than that in an earlier day our own Pioneers of steam transportation. inere 4 record put in permanent form pre- stations on the land route, but the - . * ‘. Sccl - : i adi ’ Lie ‘ 4 church regarded that man as the most 18 4 long stretch between the diminu- vail upon Mr. White to enter upon depredations of the Arabs and_ th z ‘ ; : ee ee te lee -preda s oO e Arabs anc e virtuous who could go longest with- t Ve engines of those days and the the great work while he is In a position oe Be bs : : : ' iz | ae eg ay he to perform such a remarkable service OPen'ng of the Suez Canal led to the out taking a bath giant locomotives of to-day, but the : sinha L i : é g ath. at 2 ry to the city of his adoption. abandonment of th:s route until auto- . cr Tom Thumb” of Peter Cooper and 1" Cedale oh ce C1 ae a : eu a ; : i : : he schedule o 1e Cee Leonarc O es once again made 1 Safe anc ‘ FACSIMILE TELEGRAMS. the queer carriages which it laborious- ..,. Liahea ape : se , g : estate, published elsewhere in this practicable. Now even the Arab is de- a An interesting experiment in the ly hauled along the tracks are the di- week's paper, does not represent the ertine hi smels and in hi ’ coe : : : ! p : a se ‘ s camels and in his own car 4 transmission of telephotographic news rect ancestors of our modern trains. It total worth of th Leonard family. aa fo : ie the 4 k F +] ficial < ; : . ao r : ‘ ‘ i cc. > ae yo ee A 1s tollowing in the tracks ot the 1Cla : is now being worked out in Germany, is amusing to think of the race which When the ove a Refrigerator 7 TY Id . ; oo 1 : : : Co. was s t > Electric friger- mail CONVOYS. le old order changet with the prospect that in time tele- was staged between the Tom Thumb ~° W@5 5° d to the ectric Refrige s ee oo a ; at eat 1 1 : ; ; ator Corporation, the sum _ realized and Western effic.ency leaves no field ~ Oy grams may be transmitted anc receiv- and a horse-drawn car and of the early from the sale was $5,800,000. Of this unconquered. Even the desert loses . ed in the form of photographs instead experiments of the Baltimore & Ohio the Frank Leonard estate received bc tesenre mn . . . . . > eS > : 5 S. of dots and dashes. So confident are with a train equipped with sails, but $1,400,000, leaving $4,400,000 to be di- : —_>-->—___ . e . . ‘ . . rde y 2 - Se 5: C a a , * j those responsible for this development it was these pioneering efforts which race amore _ — his oh and Americanism: Trying to make hotels ' . : : : 1is two sons-in-law. Mr. Leonard was : " C ss < 3S r. : : 7 : 3 oe aa a i i ; of the process of telegraphing photo made possible the railroads of to-day always very liberal in his dealings OF like homes; trying to make graphs—which has already been done If the enthusiasts of a hundred years with his relatives, with the result that homes more like hotels. 2 THE DESERVING CUSTOMER. Should Be Assisted Through Business Service. A grocer had just put a new boy to work and among the other instructions was this: If you don’t happen to have what a customer wants, suggest some- thing else as nearly like it as possible. Soon a woman came into the store and asked the boy, “Have you any fresh green stuff to-day?” ‘No, ma’am,” answered the boy, “but we have some nce looking blueing.” This woman knew exactly what she wanted before she entered the food establishment referred to in the story. She wanted fresh green stuff and no substitute. The young clerk, in his effort to effect a sale and to satisfy a customer, made a fool of himself and created an unfavorable impression of the house which paid him his salary. In this particular case the s-tuation was not serious, but we, as credit man- agers and executives, I fear do not al- ways have the right kind of an answer to give to a distressed and enquiring customer when he comes to our desk He seeking assistance. We are assuming that there are two kinds of merchants. deserving and un- deserv ng. This is true. I would de- fine the deserving merchant as one who is a hard worker, honest and one who tries to help himself. In the wholesale drug business we come in contact with the unusual condit‘on of a seven day per week occupation for all who engage in the retail part of this line of merchandising. Hard work, therefore, ‘s usually part of this game whether a man is lazy or industrious. If a customer reaches a S‘age in which he finds hs debts increasing, his volume decreasing and his expens es fixed and it is discovered in an in- terv ew that he is personally opening his store early, closing it late and is making an effort to operate on a mini- mum payroll, working seven days a week, I call him “deserving.” I am referring to a druggist. These same requirements, minus one dav a week, -onstituie ‘he schedu'e which [ >ore- yf business Such deserv ng scr be for othe- Ines a man is, in my estimation and is entitled to all the courtesies known to the credit fraternity. My firm happens to have one customer who is in with his payments. Our terms are 30 days net, discount in 10 days: he owes for n nety days’ busi- ness. After telephoning his store last week four times without locating him, arrears writing three letters in ten days wi‘h- out a reply and learning from our traveler last Saturday that he had not been at his place of business for three weeks, I immediately put him in the class of an undeserving merchant. Without you what next with stating to my this fellow, I will leave it to your imagina- step is in connection tion and get back to my subject, “The Deserving Customer,” to whom, if proper attention is given at the proper time, success will surely come. The hard-working, long-hour, seven- day-a-week merchant, previously re- ferred to, is usually a fellow who is willing to come to my desk on invita- tion for an analysis of his business, bringing his books and records to as- MICHIGAN TRADESMAN sist in the operation, and is open for a new program if apparent fa.lure can be turned into victory or success. It is a great source of satisfaction to a credit man to be instrumental in cor- recting the past errors and poor man- agement of a deserving merchant and observe his future progress as a result of a well thought out change in policy. Business service—what is it? Fur- nishing merchand.se as specified in the order? No. Giving to your customer prompt delivery as per schedule? No. Prompt acknowledgment of return goods? No. Business service, as in- terpreted in the subject, means none of these. Business service is that com- modity which, if defined, by the de- serving and worthy merchant, would not be descr bed as the physical part of his business, but would deal with the soul of his business. That service which a physician renders to a sick man is likened to the service sought after by the deserving merchant who finds himself in finance al distress and sadly in need of helpful advice. The process of saving the deserving merchant is well known to all credit men. The merchant must first of all be responsive to treatment. He must be brought to a point where he ad- mi‘s his serious condition and this part of the operaton frequently requires the greatest skill on the part of the credit man. After bringing him te the point of admission, and sincere ad- mission at that, ‘he tactful cvedit man proceeds to operate without anesthetic. Our distressed deserving merchant ex- pects, n advance of the operation, to respond cheerfully to the formula to be prescribed for his salvation. His symptoms have been predetermined by the credit man and a correct d agnosis given. Symptom 1. Gene-al expenses out of proportion to sales. Symptom 2. Inventory out of pro- portion to sales. Symptom 3. portion to sales. Symptom 4. Accounts receivable out of proportion to sales. Many more syptoms, visible to an ‘_rt cred t man, may often be observed but need not be mentioned here. I be- lieve you all know, as well as I, what kind of treatment to prescribe for all symptoms of distress in business. The whole list of bad conditions, which we so frequently discover in the analysis of various business, has an extremely vtal relation to one item that is the heart and soul of every business in the world; that one item is “sales.” The act of producing sales causes expense of all kinds. No ex- pense that creeps into a business is caused by any other act than that of “producing sales.” Strictest economy in every item that causes expenditure must be recommended whether the ex- penditure be for expense or merchan- dse. A Scotchman went into a drug store to purchase a small bottle. Seeing one he wanted, he asked how much it would be. “Well,” said the druggist, “St will be twopence as it is, but if you want anything in it, I won't charge you for the bottle.” “All right,” said Mac, “put a cork in it will you?” This Scotchman, although a cus- Pay roll out of pro- tomer of a deserving merchant, taught the merchant a lesson in economy in buying merchandise. Just as_ strict economy can be and should be prac- ticed in creating expense items for the merchant. Some deserving merchants cannot be saved. Why? You credit men waited too late before offering ass:stance. You found his debts exceeded his assets when the first approach was made by you to attempt to save him. Why not approach our deserving merchant early in the game instead of letting him slip down the brink of failure through our neglect. Two Scotchmen went in bathing. One said, “I bet you six pence I can stay under the water longer than you.” The other sad, “All right.” Both sub- merged. The police are still looking for their bodies. Both the merchant and the creditor so often get submerged on account of delay in correcting an apparently bad condition which involves both that it results in a tremendous economical waste to business ‘n general. We have observed campaigns for the prevention of loss by fire for the pur- pose of cutting down the enormous fire waste of the country. Such cam- paigns are frutful of beneficial eco- nomical results through education of the public mind. The credit depart- ments of this country have had at their disposal for many years agencies to ass st in the prevention of credit loss- es These agencies constantly en- deavor to keep such losses at a mini- mum at considerable sacrifice to sales. We must at once awaken to the fact that a change in credit policy must take place and at some early period. When stop to consider the fact that 80 per cent. of the liabilities for merchan- dise a‘ the time of 1 quidation, under ‘rusts o* bankruptcy, are past due; that through interchange clearance, an approximately accurate status of a merchant's financial condition is avail- able; that through our adjustment ser- vice, careful and dependable super- ‘ision of the merchant’s affairs is pos- ‘Ie te t not perfectly clear to all of is our moral duty to business to call such a customer in for a con- ference the minute he exceeds the sales terms agreed upon at the time the account was opened and insist on knowing the reason for his departing from his practice of discounting his bills? Let us, as credit managers, wa'e up and take advantage of all valu- able credit information available and insist on knowing our customer’s financial condition instead of guess ng at it or taking his word for it. When h’s bills run overdue with you, rest assured that he is in similar difficulties with your competitor and in other merkets. We are doing him a favor and a great service when we call a sud- den united halt on his practice of in- creasing h’s liabilities without super- vision by a creditors’ committee or a trustee. Too many merchants are starting in business these days and in recent months who should not make the venture on account of insufficient capital. Keep this class of men out of business if w'thin your power to pre- vent it. Assist ‘s ‘hat: the deserving merchant October 26, 1927 through business service. Encourage him when daylight is ahead of him. Recommend a termination of his af- fairs through friendly adjustments when his condition is hopeless. G. A. Palmer, Credit Manager, Farrand Williams & Clark, Detroit. ———_---__ Retailers Returning Quantities of Goods. A very large number of returns has marked the present season in the gar- ment trades. As this condition exists among manufacturers of children’s wear no less than among those manu- facturing clothing for women, the trouble jis attributed to underlying causes affecting the needle trades as a whole. One of the chief reasons for the re- turns was unseasonable weather that prevailed throughout the latter part of September and early days of Octo- ber. The basic fact, however, was said here to be that retailers refuse to ac- cept their share of the risk of produc- tion of merchandise. This year has been typical of this state of affairs. It is well known that for the most part, retailers entered the local markets as late as possible, expecting to find plenty of stocks on hand. The result was that they found many manufac- turers unable to meet their demands for immediate delivery, and also that they refused to delay work on early orders to meet requests for quick de- livery on later ones. Manufacturers, trying to meet the retailers half way, undertook to press production at top speed. Meanwhile some retailers filled their orders from he stock of certain manufacturers, with the result that by the time the orders were filled they already had all the merchandise they needed in view of the warm weather. So they prompt- ly shipped back the merchandise made to order, because it was possibly a day or two late. According to Executive Chairman M. Mosessohn of the United Women’s Wear League of America, it is contended by some manufacturers that the need for haste in replenishing stocks in children’s wear was so great in September that retailers took almost anything they could get for immediate del.very. This indiscriminate buying was not always in accord with the needs of the store, however, so that in some cases the shelves and racks are filled with merchandise which must be moved and which is not particularly easy to move. “This causes great inconvenience all around,” Mr. Mosessohn said yester- day, “and manufacturers who have tried to meet a difficult situation to the best of their ability are complaining of the numerous returns based on flimsy excuses. A hope for straightening out the situation lies in the fact that the weather must stimulate consumer de- mand. It has done this during the last few days, and all the stocks of manu- facturers will soon be absorbed. The need for replacement will then make itself felt."—N. Y. Times. ——— »>--____ A primary is a lot more democratic than the old style convention. More people get the bribe money. a a ae e 4 Pa i: «f 4 October 26, 1927 MICHIGAN TRADESMAN 3 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. ‘The architect of this department trusts every dry goods dealer who takes the Tradesman will read carefully the strictures on pattern houses by the Manager of the Michigan Retail Dry Goods Association in the dry goods department this week. Some years ago after several very exasperating ex- periences with the pattern houses, the writer stated that they were all arbi- trary, unreliable and impossible. Mr. Hammond, who happens to be a prince of good nature and has abiding faith in the universal goodness of mankind, took issue on this point and asserted that he thought he could induce them to deal fairly by gentle methods, per- suasion and argument. It will be noted that he has receded from this position, long and varied experience having con= vinced him that the pattern companies are about as easy to handle as a rattle snake or a rabid male of the bovine species. The writer is glad to learn that so candid a man as Mr. Hammond has finally concluded that the only way to deal with the pattern houses is for the merchant to write out his own or- der and refuse to sign any contract presented him for signature, because it appears to be absolutely impossible for any of the pattern houses to deal fairly or act honorably. The large dry goods houses in the cities have long made it a rule to sign no con- tracts prepared by any pattern house. They experience no difficulty in ob- taining all the patterns they require without placing themselves in jeopardy. Another bad check passer for whom merchants should be on the lookout has been reported by a store in Indiana. This man uses the name, W. Kerr, and represents himself as a salesman for the M. & K. Handkerchief Manufac- turers, 131 Spring street, New York. He asks buyers or others in the store to cash his check with the statement, in this case, that his wife has just re- covered from an operation in a Pitts- burgh hospital and that he is bringing her to the Indiana city to live. Kerr is described as follows: 5 feet 6 inches in height; weight around 135 pounds; age apparently 38 or 40. The M. & K. Handkerchief Manufacturers ad- vise us that this man is not in their employ. Police records and the newspaper files contain numerous instances of men and women who habitually collect damages for broken bones and other injuries. Some peculiar physical con- dition makes it possible for these peo- ple to produce such conditions with very little real suffering. © While doctors and the police are familiar with this curious fraud, it is difficult to de- tect under the usual examination, with the result that business houses and public utilities or their insurance com- panies frequently are forced to pay substantial damages in compensa‘ion for faked injuries. A case of this kind is reported by one of our members in Indiana, —___ Flivver Maker is Non-Progressive and Stubborn. J. H. Newmark, a New York adver- tising expert, says that General Motors is watching very closely the plans of the ford Motor Co. for its new model car and that it will not let ford take away the market built up with the Chevrolet car “without a fight.” He takes issue with a statement expressed in an analysis issued by the Standard Statistics Co. on the possible effects of the General Motors-ford competi- tion. as follows: It is most difficult for New York Statisticians to make deductons re- garding the future of the industry or the companies in the forefront of the business, These statisticans know little about t. They are not familiar with the facts, nor are they able to reason logically. One cannot reason logically on_a subject of which one knows little. Neither the Standard Statistics Co. nor any one else knows the sort of re- ception the new ford model will re- ceive, or what its sales will be. We do know this: That ford is not pro- gressive, or he would not have waited ten years to make a change in his out- of-date Model T. He was. simply stubborn and he kept on waiting. He knew naore than his lieutenants. He refused to take counsel. And he has suffered accordingly. He not only was not progressive, but failed to appre- ciate the increased wealth in this coun- try and that the time would come when to be seen in a ford was to wear a badge of poverty. ford Model T sales dwindled to the minimum and ford’s great plants and organization lost their impetus. They not only stood still, but lost their standing in the industry. How fast will the ford comeback be? It all depends on the car he brings out. And he certainly has to watch his step. All he has to do is to make a mistake or two. And ford is arbi- trary and stubborn enough to do it. And if he does make any mistakes he cannot stop Chevrolet's further prog- ress. ford little appreciates how the public has been educated by others in the automotive industry to expect ex- traordinary values. And another thing to take into consideration is the status ot the present ford dealer organization. ford’s arbitrary methods in handling his dealers has created a condition which may take a long time to remedy. ford must turn about face and treat his dealer organization with some consid- eration. And this same dealer organ- ization will have to be sold on the value of the new car as much as the public. The Standard Statistics Co. is no more in a position to tell the public the value of General Motors securities a year hence than the proverbial man in the moon. They know nothing about it. We know this: That ford, from present indications, has no de- sire to follow General Motors in its various price offerings. It would not be a difficult thing for him with nis great wealth to duplicate the Generz! Motors line within a year, for he is in a position to go out and buy great plants and valuable trade names and makes of cars. Apparently, so far, he has not shown any inclination to do it. ——_2-—___ Tuna a Recent Edible Del cacy. Hunting the tuna fish was formerly done to protect sardines, which thev devour in large numbers, but since the tuna is now popular as a food it is the important phase of the fishing industry. basis of an quarters. NEW YORK Best Foods RELISH SPRED Now 25° Grocers who sell Relish Spred report that since the quarter-a-jar price went into effect, initial sales are much easier and repeat sales much faster. Twenty-five cents is one of those saleable prices. It is “a quarter’ —‘‘two bits”. People think in terms of Thirty cents, the old price, made the customer think twice before buying because it broke up half a dollar. The grocer loses nothing on the price reduction. His percentage remains the same. He simply cashes in on the large increase in sales. Put in your order for Relish Spred to-day. THE BEST FOODS, INC. CHICAGO SAN FRANCISCO AGENTS FOR JOWNEY'S THE GOOD CANDY NATIONAL CANDY CO., INC. PUTNAM FACTORY MICHIGAN TRADESMAN October 26, 1927 MOVEMENTS OF MERCHANTS. Buchanan—O. A. Barr has engaged in the boot and shoe business. Oakwood—A. C. Wagner has engag- ed in the boot and shoe business. Kalamazoo—The Kalamazoo Tool Co. has engaged in 218 Taylor street. Battle Creek—L. E. Finout has clos- ed out his stock of at 424 Maple street. Vicksburg—Knapp business at boots and shoes & Bartels, re- succeed R. Bell & Son in the grocery business. Anna Crawford has engaged in the shoe and shoe findings business in the Coyne building. Flint—The Merchants & Mechanics 3ank of Flint, has increased its cap- ital stock from $100,000 to $120,000. Zeeland — The Sanitary Dairy Co. will open for business about Nov. 1 handling all kinds of dairy products. Detroit—Golding & Glazer succeed Annie Golding in the boot, hosiery and shoe bu&ness at 2127 Ganiff street. Battle Creek—Lawrence M. Smith succeeds William Gasser in the gro- cery business at 345 West Main street. Benton Harbor—The H. Benjamin Co. succeeds Benjamin’s, in the boot and 184 Pipestone street. Pullman—Lyle Hoyt, who owned the Pearle creamery. which burned sev- eral weeks ago, is building a creamery here to take its place. . Wayland—Pryor Bros., centy of Kalamazoo, Temple—Miss shoe business at dealers in flour, feed, fuel and grain, have sold their stock to Louis Finkbeiner, who has taken possession. Drenthe—Albert Otteman has sold his store building and stock of general merchandise to Gerrit Heetderks, re- cently of Holland, who has taken pos- session. Lansing—Walt's Clothing Store, 113 East Michigan avenue, is conducting a closing out sale and will retire from business as soon as the stock and fix- tures are disposed of. Niles — The Nles Economy Drug Co., 202 East Main street, been incorporated with an authorized cap- ital stock of $10,000, all of which has been subscribed and paid in in cash. Detroit—The John D. Stanton Steel Co., Iron and Wright streets, has been has incorporated to deal in steel and other merchandise, with an authorized cap- ital stock of $50,000, $24,000 of which has been subscribed and paid in in cash. Detroit—The Domestic Appliance Shop, 1451 Broadway avenue, has been incorporated to deal in electrical ap- pliances, authorized capital stock of 500 shares at $10 per share, $5,000 being subscribed and paid in in cash. Hillsdale—J. W. Bennet, proprietor of the North Side Grocery & Meat Market, has sold it to L. E. Smith, formerly connected with city market, with an who has taken possession and will continue the business under his own name. Grand Rapids—The Buskirk Baking Co., 1606 Lafayette avenue, S. E., has been incorporated with an authorized capital stock of $25,000, of which amount $10,000 has been subscribed and paid in, $4,000 in cash, and $6,000 in property. Battle Creek—The Eckert Cash Mar- kets, 19 West Main street, has been incorporated to manufacture meat products and to deal in meats, with an authorized capital stock of $18,000, $5,000 of which has been subscribed and paid in in cash. Detroit—The Weibert & Pfeil Co., 206 Broadway Market building, has been incorporated to deal in office equipment, with an authorized capital stock of $10,000, all of which has been subscribed and paid in, $2,000 in cash and $8,000 in property. Detroit—The Mitchell Light Corpo- ration, 132 North Continental street, has been incorporated with an author- ized capital stock of 5,000 shares at $2 per share, of which amount $10,000 has been subscribed and paid in, $1,650 in cash and $8,350 in property. Fremont—The Fremont Lumber & Fuel Co., has merged its business into a stock company under the same style, with an authorized capital stock of $250,000, of which amount $195,400 has been subscribed, $9,781.52 paid in in cash and $185,618.48 in property. Kalamazoo—The Loose-Wiles Co. has leased the west 6,200 square feet of the modern building being erected on East Ransom street, by the Kalamazoo Ice & Fuel Co. and will establish its Western Michigan sales and distributing station there. St. Louis—The St. Louis Hardware Co., Mill street, has merged its busi- ness into .a stock company under the same style, with an authorized capital stock of $10,000, of which amount $5,- 000 has been subscribed and paid in, $20 in cash and $4,980 in property. Marquette—J. Pickands & Co., Ltd., fuel of all kinds and builders’ supplies, has merged its business into a stock now company under the style of James Pickands & Co., with an authorized capital stock of $125,000, $12,500 of which has been subscribed and paid in in cash. Kalamazoo — The Anway-Peerless Co., 251 East Main street, is closing out its retail stock of overstuffed fur- niture and will devote its entire atten- product, retail fur- tion to manufacturing its overstuffed furniture. Its niture store at Battle Creek has also been closed. Muskegon — The Forberg-Paulson Co., 1036 Terrace street, has been in- corporated to deal in automobiles and accessories at wholesale and retail, with an authorized capital stock of $100,000, of which amount $60,000 has been sub- scrbed, $840 paid in in cash and $59,160 in property. Detroit—The Schaeffer-Smith Cor- poration, 3-132 General Motors build- ing, has been incorporated to act as manufacturer's .agent for machinery, equipment and automobile parts, with an authorized capital stock of $3,000, all of which has been subscribed and paid in in cash. Muskegon Heights — The Coston- 3urns Motor Sales, 1108 Peck street, has merged its business into a stock company under the style of the Coston Motor Co., to deal in autos and ac- cessories at wholesale and retail, with an authorized capital stock of $50,000, $25,000 of which has been subscribed and paid in, $20,972.97 in cash and $4,- 027.03 in property. Manufacturing Matters. Boyne City—The Michigan Cooper- age & Excelsior Corporation, has changed its capitalization from $125,000 to $100,000 and 15,000 shares no par value. Manistee—The Marshall Field Mills Corporation has let contracts for an addition to its Lakeside shirt factory, which will permit 50 per cent. expan- sion in production. Grand Piston Pin & Manufacturing Co. has removed from Detroit to this place and is starting operations with ten men, which num- ber will be increased soon. Haven—The Greenville—The Hall Refrigerator Corporation, has been incorporated -with an authorized capital stock of $30,000, $1,000 of which has been sub- scribed and paid in in cash. Detroit—The Vogel Machine & Tool Co., 2222 Myrtle street, has been in- corporated with an authorized capital stock of $10,000, of which amount $1,- 000 has been subscribed and paid in in cash. Kalamazoo—The Milburn Refriger- ator Co. will begin active production about Nov. 1, manufacturing meat colers, refrigerator counters, restaurant refrigerators and a complete line of store fixtures. Detroit—The Commonwealth Detroit Engineering Co., 1340 East Milwaukee avenue, has been incorporated with an authorized capital stock of $10,000, $1,000 of which has subscribed and paid in in cash. Detroit—The Michigan-Roberts Gas Burner Corporation, 122 East Larned street, has been incorporated with an authorized capital stock of $10,000, of which amount $7,000 has been sub- scribed and $1,000 paid in in cash. Detroit — Millwork Manufacturers, Inc., 15000 Linwood, has been incor- porated to deal in lumber, to manufac- ture finished lumber, etc., with an au- thorized capital stock of $12,000, all of which has been subscribed and paid in in cash. Detroit—The Edward J. Dore Co., 206 East Grand River avenue, washing been and ironing machines, repair work, etc., has been incorporated with an author- ized capital stock of 160 shares at $100 per $16,000 being subscribed and paid in in cash. Detroit—The Munz Spralawn Cor- poration, 3-217 General Motors buila- ing, has been incorporated to manufac- share, ture and deal in lawn and fire preven- tion sprinklers, with an authorized capital stock of $100,000, of which amount $98,500 has been subscribed, $20,500 paid in in cash and $51,000 in property. Detroit—The Acme Wire and Iron Works announces the removal of its factory from Canfield avenue to a new location at 12340 Coverdale avenue. The concern had carried on its business in the old plant for more than twenty- five years. Wire, iron, brass and bronze materials for buildings are manufactur- ed by the firm. Mt. Clemens—The Mt. Clemens Su- gar Co, which opened its plant on Oct. 17 after being closed since last spring, plans to employ between 350 and 400 men. It is expected that the factory will be in operation day and night un- til next January. The company ex- pects to turn 88,000 tons of sugar beets into 22,000,000 pounds of sugar before the present season is over. 3attle Creek — Remodeling of the plant and installation of machinery by the P-G Mfg. Co., which recently mov- ed to Battle Creek from Hastings, will permit starting of operations on Jan. 1, according to H. L. Carr, president and general manager. The company, organized in Hastings in 1923, and manufacturing a complete line of til- lage tool attachments, has enjoyed a steady growth. A building at Morgan Park,, 40 by 60 feet two stories high, will house the company’s equipment. From fifteen to twenty men will be employed at the start. —_++>—__—__ Independent Grocers Further Penal- ized by National Biscu:t Co. The promulgation of new quantity discounts by the National Biscuit Co., ranging from nothing on purchases under $15 a month to 17% per cent. on purchases over $1,000, which was followed by an increase in discounts on the part of the Loose-Wiles Biscuit Co., not only threatens a renewal of the fight on the part of the independent retail grocers of the country because of the. still further. handicap placed upon them in competition with chain stores, but also presages open warfare between the two big companies doing a national business. these Under the conditions of new terms, discounts are raised on the maximum purchases, thus playing di- rectly into the hands of the chain stores. This enables them to have a greater advantage over the independ- ent dealers than prevailed under the oid quantity discounts. The discounts based on monthly purchases: Under $15, no discount. $15 to $30, 5 per cent. $30 to $50, 7% per cent. $50 to $100, 10 per cent. $100 to $200, 12% per cent. $200 to $1,000, 15 per cent. $1,000 or more, 17% per cent. Prior to October 1, 1927, ever since National Biscuit Co. was organ- ized, the maximum trade discount was new are as follows, the on a basis of purchases aggregating $200 per calendar month, which then entitled the grocer to a trade discount of 15 per cent. Now it is compulsory to buy $1,000 per calendar month or over to get 17% per cent. trade dis- count. Relatively few retail grocers, if any, can buy in exceses of $1,000, and as the National Biscuit Co. will not permit grocers to combine their through one grocer, even though de- livery is made to one store and paid for by one of the grocers in the group. the chains are certain of an additional advantage. purchases ge Australians Like Our Textiles. American designs in cloth for shirts and pajamas are well liked in tralia. During recent years there has been a growing tendency to depart from the older conservative shirting material. It is also thought that sales of goods used in women’s clothing can be increased by the introduction cf American patterned cloth, reports Trade Commissioner E, C. Squire, of Sydney, Aus- — ¢ > - - « ° , < . - va 2 \ *> i i . 4 “Vo = i+ a a ¢* ny — C7 > + 4 74 | a e*h- . > ¢ > a , < > < > ® 4 <)> ¢ , , < > @ > sq - 4 (> « > ea Y » e. i « * a » = = » < > « a * ‘ Ki 4 > 2 i October 26, 1927 MICHIGAN TRADESMAN 5 Essential Features of the Grocery {ative profits are not in sight and that prints at 47c. They pay 24c for No. 1 Good ~-------------------------- 7c Staples. element has not had a bearing on the packing stock and 12c for No. 2. Metin 2 16c Sugar—Jobbers hold cane granulated market his season. Jobbing stocks of Cabbage—$2 per 100 Ibs. Poor 20 ¥2c at 6.65 and beet granulated at 6.55. Tea—Prices in the primary centers are on so high a basis that imports have been retarded and very little im- port order business has been done of late. This is evidenced by the statis- tics of the importations of tea into this country, from July 1 to Sept. 30. Spot supplies are low in all teas except, per- haps, Formosa, which has shown an increase in importations. It is expected that with the advent of cold weather the demand will brisk up and it is felt that spot stocks may not be adequate to meet a general buying wave. Should events shape themselves in this manner buyers who are holding off now may regret having postponed their purchasing. Canned Fruits—The fruit quiet since there is little buying for replacement. Wholesalers have tried to pick up the short items but they have not been able to do so or have not wanted to pay asking prices, and as they have goods under contract they are waiting until after the turn of the year. Canned Vegetables—The one piece of concrete news of the week is the announcement of the 1927 pack of peas at 13,000,000 cases, which is the light- est output since 1921. Compared with the big packs of the past three years the production looks small. The out- line is put had been approximated by close estimates and if the guesses of the corn pack are as close, a serious mar- ket condition is to be faced on that commodity. All estimates on corn are under 10,000,000 cases, with many not anticipating over 8,000,000 cases. About a quarter of last year’s output is some cut, even the most hard boiled advo- cate of a reduction in output is bound to admit. Less definite figures are be- ing given for the tomato production, but the tendency is to concede a larg- er pack in the tri-States than last year by a substantial amount, with quality prevailing. Smaller have not been so much of a factor this season. The idea prevails that there will be plenty of tomatoes in the tri- States and this is being used as a weapon by buyers to force other sec- tions to come to the Southern level. So far they have been above par. Southern tomatoes at present offer the advantage of a low. cost and low freight rates, good quality and an op- portunity to pick and choose, as can- ners are competing in selling and even some of the largest are willing to fore- good canners go the advantage of an _ established brand. Dried Fruits—A lower basis on raisins is the outstanding feature in dried fruits. Sun+Maid has revised its prices and independent packers have followed suit, putting the market at the lowest point of the season. The trade has been conservative in covering, as after first bookings were placed when new crop was quoted, there has been a tendency to go slow while the mar- ket has been on the toboggan. There is no doubt but. what raisins will sell through consumer and manufacturing channels, but with a big crop there is little incentive to book ahead. Specu- prunes are larger than they have been at any time in the past few months as deliveries of new crop California prunes have been made and other ship- ments are in transit. It will be sev- eral weeks before there are any North- west packs here and in the meantime the market is almost bare. California prunes are steady at quotations, but there is a wide range in asking prices since some sellers are quoting out prunes without Others are making a distinction, but their quotations vary. Old packs are generally satisfactory and it takes a crop. year specified. good judge to determine the year of production. Apricots and peaches have been uneventful all week. The only thing of interest in apricots is that new packs are being delivered, af- fording wider spot selection of grades and varieties. Canned Fish—Pink salmon has drifted toward a firmer basis. Chums are a close companion to pinks as to tone and upward price trend and un- labeled chums sell unusually close to pinks. reds, although there are no soft spots market. Columbia River chi- There has been no change in in the nooks are so difficult to replace at the source that there is no free selling on the open market. California sardines have been quiet and are inclined to be slow The Maine sardines is not heavy and al- sellers. spot movement in though the packing season is ending and prices at the factory are working higher, buyers are slow to anticipate their wants. They have some goods and are waiting until nearer the ac- tual time of Other fish are unchanged. needing stocks. Nuts—The most excitement in nuts Premium cars of Cali- fornia walnuts have arrived and have is in walnuts. gone out to the trade, resulting in re- peat orders. Regular shipments will keep stocks ample. Foreign walnuts are at a price disadvantage. Brazils are unsettled in tone and are affected also by the low walnuts. While they do not go to the same trade, retail outlets are influenced. The demand for filberts and other nuts in the shell has not been conspicuous for basis on the season of the year. All nuts are in better demand, naturally, but there 's every evidence of conservatism in booking for advance requirements. Rice—The spot market reflects the pronounced disposition to buy for later outlets, and with light stocks here and in transit, there is no excite- ment. While there is some selling pressure, the market might be classed as steady. —_2-+___ Review of the Produce Market. Apples—Shiawasse and Wolf River, $1.75@2; Baldwins, $2.25@2.50; North- ern Spys, $2.50@3; Western Jonathans, $2.75 per bu. Bagas—Canadian, $1.75 per 100 Ib. sack, Bananas—7!4@8c per Ib. Beans—Butter, $3.50 per bu. Beets—$1.50 per bu. -Butter—The market is Ic higher than a week ago. Jobbers hold June packed at 43c, fresh packed at 45c, Carrots—$1.25 per bu. Casaba Melons—$2.50 per crate. Cauliflower—$2 per doz. Celery—25@60c per bunch accord- ing to size. Cocoanuts—90e per doz. or $7 a bag. Cucumbers—Hot house, $2 per doz.; garden grown, $2.50 per bu. Dried Beans—Michigan jobbers are quoting as follows: © Wo Pea Beans =. 2 $5.90 iieht Red Kidney —= == £25 Dark Red Kidmey --.____-_-___ 7.00 Eggs—Local jobjbers pay 45c for strictly fresh. Cold storage operators are playing out their supplies as fol- lows: Ape fipsts §2550 2 37¢ May fests 0 34e Mav seconds = 30c Gheeks 22 oe 28c Ege Plant—$2.25 per doz. Garlic—30c per string for Italian. Grapes — Calif. Tokays, $1.60 per crate; home grown Wordens and Con- cords, $2.25 ver doz. for 4 lb. baskets; Niagaras, $2.50; Delawares, $3. Green Onions—Home silver skins, 20c per bunch. Honey Dew Melons—$2 50 per crate. Lemons—Quotations are now as fol- grown lows: S00 Sunmist $13.00 G60 Sunkist 2) 13.00 S60 Red Ball 2 0 12.50 S00 Ried Ball 2 12.50 Lettuce—In good demand on the following basis: California Iceberg, 4s, per bu. ~-$3.25 Outdoor leaf, per bu. _-_.-____- 2 Onions—Spanish, $2.50 for 72s and — $2.75 for 50s; home grown command $2 for white and $1.75 for yellow—both 100 Ib. sack. Oranges — Fancy Sunkist California Valencias are now on the following basis: COQ ee $9.00 126 9.00 P50 2 9.00 7G ee 9.00 Op ee 9.00 ONG ae 9.00 oe 8.50 2 8.00 Ge ee 6.00 Red Ball, 75c cheaper. Pears—$2.50 per bu. for Bartletts. Peppers—Green, 40c per doz. Potatoes — The market is fairly strong on a basis of $1.40@1.50 per 100 tbs. at most Northern Michigan buying points. Poultry—Wilson & Company pay as follows this week: Fleavy fowls 2-92.) 224 20¢ Eieht fowls 2.29 2 ol 12c Freavy Piroilers 60286 Zale Piont WE. Brotlers 4-2. 18c Quinces—$2.50 per bu. Radishes—20c per doz. bunches for home grown. Spinach—$1.25 per bu. Squash—Hubbard, 4c per Ib. Potatoes—$3.25 per bbl. for Sweet Virginia. Tomatoes—$1.75 for 10 Ib. basket of hot house. Veal Calves — Wilson & Company pay as follows: Pate --.-.--4-3~ 3-5-5 e oe 19c 22. Summer Is Past and Spr:ng Is Coming Boyne City, Oct. 25—The summer is past. When the soft winds of spring chased away grim winter's bliz- zards and the sleeping life of the earth awoke to new endeavor, all was green and bright, promising, as always, great things for us while Sol beamed fervid- ly on the chilled land. We forgot the drought and heat to come. We forgot hurricanes and floods which migitt and would descend upon us. We forgot the javelins of lightning, the arrows of hail. We went forth with plow and harrow to plant corn, beans, potatoes, wheat. Nay more. Much more. We planted dreams, plans and prospects. A new house, a new car, new raiment, college for the boy and school for the girl. We planted the heaven of a little home, with a starry-eyed mistress, with years of unalloyed happiness, children growing up around us. We planted a competence for a serene old age, to round out a long life filled with toil and hardship. The summer is gone. Our good friend, Sol, K¥s gone to other lands, to awaken other dreams in other minds. The trees that were delicate shining green, are ragged and tattered in suits of dun brown. The woodland paths that were flaming in pinks, yellows and whites, are sere and yellow, with here and there a scraggly stalk of a stripped seed stem. The corn is in the shock. The roots are in the pit, the wheat is in the bin. The hay is in the stack. How anxiously we watched the first sprouting seeds. How we scanned the sky and the clouds. How we watched the brazen sun sail serenely through a brassy sky, day after day and week after week, while no drop of rain fell to cool the parching earth, while leaves drooped and withered. Again, when the sun began its Southward way, the cool airs of autumn began to blow, the fear that it would be just a little too cool, and the fruits of our sum- mers care and anxiety be rendered useless. The weather man says that the average temperature and the aver- age rainfall change very little, but the peaks and hollows are the points that make for disaster. A cold wave that lasts but two hours or a cloud- burst that is over in twenty minutes, will do the trick. Summer is past. There have been losses, but the losses are mostly in what we hoped rather than what we have received. Few will starve, and few will have a super-abundance. Summer is past. Soon will nature spread her blanket and growing things will lie dormant, while the earth re- news her strength and prepares for the new year. The decaying leaves of the past cover the seeds of the future, to spring again into glory, with the com- ing of the giver of life. The old gen- eration passes and, behold, before it is gone, a new and stronger is spring- ing on the soil of the old. Summer is past. Spring is coming. Charles T. McCutcheon. ——_.>->__ No Gifts More Useful Than Shoes. More and more is the public coming to appreciate the common-sense idea of giving Christmas Gifts which are both useful and beautiful. This en- larges the field of opportunity greatly for those who are in the shoe, hosiery Changing simplicity and accessories business. conditions of life call for rather than for the multiplication of things to handle and care for. So com- mon sense is brought to bear upon the giving of Christmas Gifts, and foot- wear, which will be pleasing and still be useful in a satisfying way, is bound to be favored. Pe } 6 MICHIGAN TRADESMAN October 26, 1927 THE EUROPEAN CORN BORER. It Can Be Controlled, But Not Wholly Eradicated. At the very beginning of this brief discussion of the European corn borer, there are a few things I wish to say and to emphasize in such a manner that, if you cannot remember all I may say regarding this insect, you will at least remember these, because you are very likely to hear men rid.cule the assertion that the corn borer is a seri- ous menace and condemn the Govern- ment’s warfare against the insect dur- ing the past year. These men, in attempting to justify their attitude, may quote published facts and figures to prove that, despite all the t:me, money and labor expended in fighting the borer, it has not been eradicated; that it has not even been stopped. They point out that in the infested districts, there were more corn borers this year than there were last year. They may also truthfully assert that the borers have actually spread to new territory. Of these assertions, some are aS ab- solutely false as the others are abso- lutely true. But even the most truth- ful of them is not contrary to what was confidently expected by the hundreds of studious, thnking men who, for several years now, have given their best thought and their best efforts to controlling the borer. And not one of these assertions is the least evidence that the war on the borer has not been a great success. Any man who claims that the Eu- ropean corn borer is not, at the pres- ent time, a serious menace—possibly the most serious menace American ag- r.iculture ever has faced—is not talking from the book. Nor is he_ talking from experience. Invariably, he is an indvdual who resides just on the edge of the borer-infected territory, where the few borers present have not in- creased sufficiently to do any com- mercial damage, or else he resides en- tirely outside the infested d’strict and, never having seen a European corn borer, is inclined to believe, like the hero of the classical yarn concerning the colored gentleman and the elephant, that “there is no such animal.” Such a person, it seems to me, could acquire a liberal education along that line by spending one hour in a real corn borer district of Ohio, Michigan or Ontario. In Essex and Kent counties, Ontario, 200,000 acres of good corn were grown five years ago, but the devastation caused by the borer reduced the acre- age to 20,000 acres in 1927. Some men often defend their posi- tion by making a statement something like this: “At one time you fellows told us that the corn root worm would make it impossible to grow corn. Yet, to-day, the corn root worm is about the least of our troubles. You told us, once, that the Colorado beetle or pota- to bug would make potato growing a lost art. Yet we still grow potatoes. You told us the chinch bug would put us €ariners out of the wheat business, but it hasn't. You told us we would have to stop growing trees because of the gypsy moth, but we still grow trees. Now, you tell us that the Eu- ropean corn borer is going to do ter- rible things to us, but I don't believe iL Now, the truth is that no one qual- ified to speak ever made such prophe- cies regarding the corn root worm, the Colorado -beetle, the chinch bug, the gypsy moth or any other insect. What they did say was that these various things would happen unless we found a way to control these various pests. In every instance, the bra.ns of just such men as are now studying the corn borer did find a way. They did not eradicate those insects. They didn’t expect to, any more than they expect to eradicate the corn borer. They simply took them out of the menace class and put them into the nuisance class. But while they were engaged in doing this, they were constantly be- ing cussed and damned by just such men as are now cuss.ng and damning every effort to control the corn borer. And don’t forget this fact: While those patient, studious men of science found out how to control those other insects, the insects would never have been controlled, and to-day, we would not be growing any corn or any wheat or any potatoes or any trees, if the farmers and the gardeners and the or- chardists had not followed the methods discovered by these men of science. And the European corn borer will not be controlled, and we will have to quit growing corn and a good many other th._ngs as well, if we just stand around and find fault and refuse to do our part. A few men have hinted that the European corn borer scare is only a bugaboo concocted by the manufac- turers of farm implements for the pur- pose of unloading upon the Govern- ment and the people, certain machines used in destroying the borers. I am not here to defend the imple- ment manufacturers against such a charge. They need no defense. They did not create the corn borer. They did not bring the borer over from Eu- rope seventeen or eighteen years ago and turn it lose in ether New England or Canada. They did not later take the borer into Ohio and Michigan or any other state. In fact, the corn borer had been very destructively employed in Ontario for something like ten or a dozen years before the implement makers woke up to the seriousness of the situation. It is unfortunate that, like a good many other folks, they did not wake up sooner. Had they done so, the borer could have been much more easily con- trolled than it can be now. But they did wake up, finally, and they offered, to the full extent of their resources, to co-operate with the ento- mologists, the agricultural engineers and other agricultural experts who, for years, had been trying to find some way of controlling the borers. Science had found no way to poison the ‘borer, as is done in the case of the potato bug. Science had found no way of curbing the borer through crop ro- tation, as is done in the case of the corn root worm. Science had found no way of trapping the borer, as is done in the case of the chinch bug. Science had discovered some parasites that destroy the borer, just as certain parasites destroy the gypsy moth, but because of the great difference in the ratio of increase between the parasites and the borers, there seemed little hope that parasits could control the borers for years to come or until the parasite population more nearly equalled the borer population. In the case of the gypsy moth it required many years to propagate the parasites sufficiently to enable them to control the moths. The best agricultural experts in both Canada and the United States—men who had given profound study to the borer—met in a ser.es of conferences and decided that, pending the discov- ery of better methods, the only prac- tical plan was to continuously destroy as large numbers of the borers as pos- sible by mechanical means and clean farming practices, thus retarding its in- crease, and at the same time propagat- ing the parasites with all possible speed in the hope that some time—per- haps in ten years—the parasites would be numerous enough to at least partly control the borers, with the assistance of the birds and other natural enemies. But it is not believed that the borer can be controlled unless clean farming methods are persistently practiced. Agr.cultural engineers, particularly those at the Ohio State University, concentrated their attention on devis- ing certain kinds of farm machinery likely to be most effective in the me- chanical destruction of the borers. When these machines were perfected, ether by the invention of new ma- chines or the remodeling of stock ma- chines, the implement makers offered their facilities in their manufacture. So far as the International Harvester Co. is concerned, these machines were furnished the Government at a price that amounted to the donation of many thousands of dollars to the cause of borer control. The Harvester Co. also made an add.tional donation of $25,000 in cold cash. I assert here and now, without fear of successful contradiction, that the Government’s campaign against the corn borer was a great success. How great a success cannot be determined until a thorough survey of the infested district has been completed. Reports show that in some sections there has been a marked decrease in the number of borers per acre. It is a fact that in other sections of the infested districts, there has been an increase in the num- ber of borers. Some report a 10 per cent increase, others as high as a 25 per cent. increase. In truth, there could scarcely be any better evidence of the success of the campaign than the fact that the in- crease in any given section or in all sectioius of the infested areas was 50, per cent. The important point to con- sider is not, was there an increase? Rather, it is, what would have been the increase had the control measures not been vigorously followed? We must not forget that one female moth of the European corn borer may lay from 300 to 1,000 eggs in a single season and that at least 15 per cent. of these will hatch and the worms grow to maturity. This means that, if one borer changes to a moth and the moth lays 800 eggs and 15 per cent. of these hatch and grow to maturity, the one borer of the season will have increased to 120 borers next season. This is an increase of 11,900 per cent. So, I say, that a mere 50 per cent. increase in one year is a remarkable example of the efficiency of the methods employed to control the borers. By actual count in one field near Toledo, Ohio, in a single season from 1923 to 1924, the borers increased 135 per cent., and that, in spite of certain clean-up methods, which were not so thorough as they should have been. Suppose that a survey made in a certain district that was infested with corn borers last year shows that there is an increase of 140 per cent. in the number of borers this year as compared with last year, what would that indi- cate as to the effectiveness of the con- trol methods employed during the year? Would it indicate failure? No. It would indicate a 96 per cent. clean- up. It would mean that ninety-six out of every 100 borers in that district last year were destroyed before they had a chance to reproduce. If ninety-six out of 100 borers are destroyed, four borers escape. Of the four, two would likely be females. I have just shown that one female borer in one year can easily increase to 120 in one year. The two, then, would in- crease to 240, which is an increase of 14,000 per cent., over original number of 100. Can any method that destroys 96 per cent. of the borers be called a failure? Can you visualize the result if not one of them were destroyed? It is also true that borers have been found this year in territory in which none were found last year. But, of what importance is that fact? If you knew there were two corn borers, or even a dozen borers, in a stalk of corn somewhere in a forty-acre field, do you think it would be an easy job for you to find them? Suppose you didn’t know there were any in the field, would it be any easier for you to find them? Regardless of how careful we are in scouting for borers, we may not find one in a field in which there are a dozen. But multiply that dozen from fifty to 500 times and the next year it will be easy to find some of them. It is also impossible to destroy all the borers in a badly infested district. If only 1 per cent. escape, what is to pre- vent some of the moths produced by that 1 per cent. from flying twenty miles to a field that was not previous- ly infested? The fact that borers are found in only a comparatively few new fields is, in itself, conclusive evidence of the suc- cess of the campaign. It is not a ques- tion of whether any new fields were infested. It is a question of how many new fields would have been infested had there been no war against the borer. It is not fair to criticise the Govern- ment for getting behind this tremend- ously important movement to control the European corn borer. It is the first time that National co-operation has been extended in a businesslike way in an effort to solve a serious problem and one of the important results is that it has taught us to get together and use team-work methods in an emergency. The farmers who, practically unani- mously, have given all the assistance possible are deserving of the highest - 4 must continue to fight it w-th every .ofore. goods, etc. A. J. Cron. : , : sons + ____ known means. Putting corn in the Maybe one of the reasons oo Novel Usahecliaa Shown silo, destroy.ng the borers by machin- ec vomen kni ting these days 1s be- : pee 4 ? : : 1 use wool catches fire from the ong the new umbrellas now on : ‘ ery, fire, parasites and birds, clean est spark display are many smart models. Of farming—these are the best methods 5. Et Strobridge, the well-known Gaudice importance ia the ‘meatier we know Edgar W. Cooley. merchant at Emerson, near Eckerman, : a es a” was a business visitor here last week, ©! color; monotones being preferred Items From the Cloverland of Michi- gettng ready for the hunting season, even in stripes and plaids. gan. wh ch opens shortly. He expects more When a solid color is employed the Sault Ste. Marie, Oct. 18—According ahietas eae ee be only contrast is in the border, which ' : ees : , : large hunt é d eens widihe i to reports received here, Detroit parties year will be filled for the season. may be had in _ varying widths, in have purchased Albany Island, one of Ed. Crisp. of the Crisp laundry, and either a satin stripe or a self-brocaded ly our popular summer resorts. It is tO James Robertson, of the Allpress effect. Then in addition to the matter ‘f iss pen cee $500,000 ox the laundry, are at Chicago attending the of color there is that of size. No pect to expend abou , on laundrymen’s convention. i : i | new project, including a new hotel and William G. Tapert. longer are the very short, stubby um- 100 more cottages. It is announced EP ON brellas the choice; but, instead, the ma- ers ; ‘ ug : a Ae ae 4 ee ee ice — Wherein Gezon and Cron Differ. jority of the new models measure | Pag .. oeniect + Aes $000 ae ak Grand Rapids, Oct. 20—I read with twenty-one inches. FAVORITE TEA in % lb. lead i 5 interest in this week’s issue Paul Handles are varied and include a packages is a strictly lst May + so f a summ radise the : ! Z ce ve heed locke nig paradise they year: fashioned crooked handle, is now seen The Reventon * on ‘ ; : 3 : your customer : ars George Shields, who has recently revule ae _ per a covered over entirely with leather in The flavoring that emits r e ak . . . ergs as ° a4 purchased the grocery stock at Spruce salary head clerk, $35 per wee pigskin, snake, alligator and shark. is sold with a pos- =. - : Salary second clerk, $25 per week. : os : itive Money Back and Barbeau streets, has decided to 5 J : , With this type of handle the solid yuarant : remove the stock back to his old store Salary del:very boy, $20 per week. yee apm atl Geren ee: at Algonquin and re-open the old store This makes $120 per week. or $6,240 colors are used exclusively. [Two A Grand Rapids ‘ in which he got his start and made a_ Pt, Year. models in navy blue have handles and Product. _ October 26, 1927 MICHIGAN TRADESMAN praise for their persistent and patriotic service. We cannot expect to ent.rely eradi- cate the corn borer. It will always be with us. We cannot expect to keep it from invading new territory. It is very certain to over-run the corn belt sooner or later. Unless we want agri- culture to suffer untold injury, we land on the main land, much of it cov- ered with virgin timber, comprise the purchase, which the Club will use as a hunting and fishing ground and as a summer home for the several hundred members of the Club. The island con- tains excellent trout streams, m.les of shore line where game fish abound, and in the forest bear and deer roam along with lesser game. A _ landing field for airplanes and a good harbor for motor boats will be provided close to the State highway. They will have the first airplane landing field in Chippewa county and will have the success in business originally. Perhaps one reason why more poli- ticians don’t throw their hats into the ring is that they like to talk through them. The Pickford grocery will install electric refrigeration, with a counter show case, in which they will keep a line of cooked meats and other perish- able goods. The proprietors, Ham Hamilton and Mr. Watson, are both hustlers and have a general store which would be a credit to any of the larger cities. Herbert Lamb, of Detroit, and a for- mer Soo resident, is spending a few days here visiting friends and relatives. his old town here never looked more prosperous and that he noticed many improvements since his last visit. The people living on Sugar Island are to have a new ferry sometime be- fore the first of January, wh:ch will enable the farmers there to get their products to market on the main land. This will add much to the prosper.ty of the Island, which has been handi- capped by lack of transportation here- Gezon’s article on ‘Meeting Chain Store Competition,’ and in it are some good ways and means for merchants to perk up. The wonderful suggestions can be carried out, but in it I note the following: “A good woman can be em- ployed to slick th ngs up,” ete. Now, merchants might be misled and follow this out and thus increase their overhead, which is too high already. Why not employ a real salesperson who can sell merchandise and slick up during spare time? Note these figures: Average retail store doing $40,000 a A chain store doing $40,000 a year: Salaries 5 per cent. or $2,000 per year Difference, $4,240 less paid out. That is how they make money. What the individual store needs—I find in calling on more merchants than any single salesperson on the road—on different lines of business, .s this: Besides windows, lights, specials (but not all his profits) fresh fruits, meats, etc., add: 1. Pay the retail sales person ac- cording to his ability and sales record. 2. This will enthuse h.m and every- body in the store. 3. Schools for salespeople. 4. A meeting at least once a month. 5. Window display contest. 9. Control charge accounts. 10. A definite understanding when bills are to be paid by customer. 11. Discount your bills. 12. Departmentize your store to know where you are making or losing money. 13. Bonus to clerk who shows b g- gest profit gan to store (monthly or yearly). 14. P. M.’s, or spiffs, on shopworn wide variety of compositions to imitate quartz, genuine stones, enamel effects, amber and tortoise shell. Leather handles are smart and are in greater demand this season than ever before. Then, too, more attention is being paid to the finish of insides of new umbrel- las—the ribs gilded, the ferrules made to match the handles and the shanks are of highly polished woods. The Prince of Wales handle, which is in reality none other than the old- ferrules covered with snakeskin, with the ends of the ribs finished in a com- position to carry out the color scheme. Pigskin is used with red, beige, green and navy, with amber tips. Alligator leather in dark brown tones makes a very with browns, reds, greens and purple.—N. Y. Times. eee A Drawing Account. “T should like to open an account at this bank, if you please.” successful combination “We shall be glad to accommodate you, madam. What amount do you Picking and is one of the very highest grades sold in the U. S. If this Tea is not sold in your city, exclusive sale may be ar- ranged by addressing DELBERT F. HELMER 337-39 Summer Ave., N. W. GRAND RAPIDS, MICH. MR. MERCHANT Be sure to carry a stock of Smith’s Flavoring. Smith Flavoring Extract Co. Phone 61343 Prompt Service QUALITY Rusk and COOKIES Grand Rapids, Mich. COCOA DROSTE’S CHOCOLATE Imrorted Canned Vegetables | Heat a fe weregpccng eG Lae cles nd.more lezen, Wish in-depoat” "Bruel Sproat and French eam be.ng taken on by the automobile customer. 1, I mean a charge account, such pnt ee. Vannes manufacturers. He also tells us that 8. Advertise more. as I have at the big dry goods store.” GRAND RAPIDS, MICHIGAN ALi 9 ‘ 9 Don’t waste time on the slow ones--they don’t pay rent or clerks-- You get a quick turnover and daily profit from - bs a. PTttt: | SHREDDED WHEAT « > 8 MICHIGAN TRADESMAN October 26, 1927 NO THUNDERING FALSIFIER. Because of the ‘“do-nothing” Presi- dential campaign there is now a new surge of assertion by Republican pol- iticians that Calvin Coolidge will run in 1928, despite his words to the con- trary. We do so stated on We still reject the idea. for the reasons which we that August day when the great re- made in the Dakota We do so for additional nuuciation was 1 i schoolroom. reasons that are beginning to formu- regard to the late themselves with Presidential election five years from next month. Every reason advanced to prove that Coolidge will run in 1928 applies with redoubled force and greatly reduced in- consistencies to the Presidential year 1932. The facts are worth deep consider- ation. Take, first, the words of the famous “IT do not choose to run for 1928" «6k you adopt the theory that their utterer was this time, but, possibly, declaration itself: President in thinking “not next time” you pay him the common- sense compliment of letting him mean precisely what he says. This, we think, is important evi- dence. Mr. Coolidge is not a shuffler or evader. He wished to close the door of 1928, and he did so. Being a wise man and not knowing what the future might bring forth, he did not “choose” to close the door of 1932, and he did not do so. Furthermore, Mr. Coolidge has nev- er said publicly that he did not believe in a third term. He has never declar- ed, it is true, that a consecutive elec- tion is worse than a broken-up period of occupancy of the executive chair. But on the other hand he has never adherence to the admitted his own idea that the precedent left by Wash- ington should be literally followed. As jar as any man knows, Mr. Coolidge, while he might have a feeling against a4 consecutive third term, may have none against a non-consecutive re-elec- tion. As a shrewd politician he might sense the prejudice against a continued term of more than eight years in se- quence, yet believe that an intervening retirement would “take the curse off” this situation. Had he wished to support the anti- third-term theory and to say that he would not run for a third term or a term, or whatever “Second elective” else the eunhemists may wish to call it. all he had to do was to say that he would not run for the Presidency “acai. It is common talk in Washington, by the way, that he has avotded this issue not only publicly but privately. No one who has talked intimately with him since the eventful announcement, whether it be politician, press man or friend, has been able to report personal either that Mr. Coolidge denounced the third term or that he declared that he would not run in 1932 We are aware that this section of our argument is a negative and sup- “‘posititious plea. 3ut we submit that it at least has the merit of explaining why. Mr. Coolidge has not said. one about the third-term ques- also of giving some cred- word tion and ible answer to the questions as to why he does not amplify his statement. He can hardly do the latter without rais- ing the bogy which he has thus far avoided. Why has Mr. Coolidge 1928? Who knows? question renounced The third-term has automatically filled the void, but, it must be admtted, on the basis of pure assumption only. How do we know that the President did not make up his mind to lay down his work at the top of his glory, to pick it up again in 1923 or not, as oc- How do we know that from the “sullen” “sullen” country with casion served? he did not Congress and shrink which George Moses threatened him? How do we know that the strain of the President, the death of his younger son, the irksome guarding of the older, the interruptions to his old happy home life did not move him to his decision? What right have we to put the anti- third-term conviction into his mind? This 1932 theory is worth a place on the political man to-day. It well answers many questions and supplies Most of strange impression many missing explanations. all, it of lack of Dakota statement and does so without meets the fnality in the President’s making him out a thundering falsifier. BETTER LET WOMEN ALONE. The announcement that the woolen manufacturers, recently in session at Prague, decided to bring pressure to Parisian arbiters of bear upon the fashion to lengthen and widen wom- en’s skirts is unusually interesting. The adoption of the present abbre- viated skirt, according to the dele- gates, has most seriously reduced the Instead of needing for vards for such a garment, demand for woolen cloth. as they did formerly, women now re- quire less than two, and the woolen business is threatened with disaster. It is dou >tful, however, whether the able to Several arbiters of fashion will be help these manufacturers. other crusades o7 this kind have failed The most notable one was hair- signally. the effort of the coiffeurs and pin manufacturers to regain their for- mer prosperity by proving that bobbed hair was unbecoming and unwomanly and if persisted in would make bald heads as prevalent among women as they are among men. The women refused to be frightened. In fact, they resorted to still shorter haircuts. Instead of asking the arbiters of fashion to coerce women into wearing longer and wider skirts, the manufac- turers might do better by starting a crusade forbidding women to use four or five vards of woolen cloth in mak- There is a pre- would be ing those garments. shows this Many years ago the cedent which more effective. Venetian Senate, then the great power of Europe, passed a law limiting the The women replied by adding another yard. The protested and trails on women’s skirts. Senators vehemently made the penalty for violations of their decree .more drastic. It wouldn’t work.- Several other edicts, each niore severe. than~ the previus one, were treated in the same way. ‘Trails grew longer and longer until the Senators gave up the job. Telling women their make They know how short the skirts are, and, seemingly, they like ‘em that But ever since men have known that the best wavy to make women do what they don’t want to do is to forbid them The woolen men skirts are too short will not them lengthen those garments. way. to do those things. may help their industry by studying the experiences of the Venetian Sen- ators. THE HERO OF GETTYSBURG. The story of George Gordon Meade whose statue has just been unveiled in Washington, is one of the most inter- The fame of the hero of Gettysburg is secure as long esting in our history. as the Nation endures. It was his for- tune to turn the tide of the Confeder- ate invasion after men who had been failed signally and under circumstances which greatly preferred to him had have dismayed The Army of the Potomac had suffered defeats Commanding officers had been chang- ed so frequently that the morale of the troops had affected. The greatest soldier of the South, with the would many greater captains. several serious become prestige of many victories, command- ed the invading force. The petulant Hooker had resigned the command in a pique, adding to the confuson of the soldiers of the North. Three days be- fore the battle President Lincoln as- Meade to the command. The assigument was a surprise, most of all to Meade. When the dispatch was handed to him he thought it was an signed order to prepare for a court-martial. Without a trace of surprise or exulta- tion he accepted the task and prepared for battle, making no concealment of his relance on the brilliant and able But Reynolds was killed at the opening of the conflict. Despite this loss, which to Meade seemed ir- No bat- studied Reynolds. reparable, he won decisively. Waterloo has more critically by the soldiers of the world than the Battle of Gettysburg. The craftsmanship of the victor has tle since been never been called in question. On one point—and one point only—has there eyer been a dispute. That was voiced by Lincoln when he received the dis- Lincoln was patch defeat of the dismayed to learn that Meade had not crushed Lee when “he had him in the During the three days of battle Meade showed the *high- commander-in-chief. hitherto invincible Lee. announcing the hollow of his hand.” est talents of a When victory came the caution of the man who had so long filled subordinate places robbed him of the greater suc- cess. With a little more daring Meade might have won the place in our his- won a few months tory that Grant later. TRUE IDEAL OF EDUCATION. Our idea of education to-day is as limited as in the olden days when the seven knightly accomplishments of the educated gentlemen were to ride, swim, shoot with the bow, box, hawk, play chess. and to make verses. The range of accomplishments striv- en for to-day is higher and wider, yet this idea of education still persists and is as erroneous as of old. The true ideal of educaton is to train the pow- ers, to cultivate the whole nature—not the thinking powers only, but the feel- ings and susceptibilities; to strength- en the will, te supply right motives and incen‘ives, to train the conscience, to character, deepe:: the social impulses, and to bring into action those qualities of human nature which we call spiritual. develop sense and benevolent Only with such a training can a man be helpful to other in the widest sense. Only thus can he obtain the fullest happiness, for happiness comes partly at least healthy one’s faculties and powers. from a exercise of This conception of life means that we are in school. Educational insti- tutions are apt to train one side of our nature, primarily at least; while education in the highest sense must affect the whole nature. Education is identical with life, as Plato declared, and must continue as long as life en- The boy graduates from school or college and thinks, “Now I am free.” But as he meets life’s varying conditions his dream is rudely shat- tered, and he awakes to the fact that here are other taskinasters severer than his former teachers. Even at the top of the ladder of success he is disillus- sioned and finds he is still affected by forces that play about him as waves rock a little boat. dures. let us consider this thought, that we are under the tutelage of God. This invests human life with supreme dig- He is our great Teacher. He stands in the midst of His great school nity. working through home, parents, teach- ers, church and business, endeavoring to build us up into perfect men and women. MADE IN GERMANY. Having successfully reached a point compete in world markets with her former enemies, Ger- at which she can many is now challenging both France and the United States in the world of fashion. Berlin would replace Paris or New York as the arbiter of what women will wear. In making this chal- lenge Germany pays a curious left- handed compliment to the women of America. .They are totally unfitted to fashions, declares Dr. August Koppel in an address to the German couturiers, Puritanical kink in because the American woman “does not need therefore needs no fashions as her armaments.” ctearte because of a their character and to pursue males, and she It will be something of a surprise to most observers that current fashions in this country could be taken as an indication of a surviving Puritanism. One cannot. but wonder to what lengths —or better word—the German couturiers will go in their freedom from Puritanical in- hibitions. That ‘in America woman supreme,’ and hence has no need for the adornments of fashion as perhaps brevities is the reigns her European sisters, is a less surpris- We have been accus- hear that in this country women dress not for men but for other women. Apparently things ‘are the other way about in Europe, and the “Made in Germany’ fashions wlll ‘be frankly devised to ensnare the reluct- ant male. ing statement. tomed to > ~ 4 rd » - « - | b ee % * 4 4 J . - : - a ¢ - , : niu a 4 1) a. ’ « * a} i+ A # > q+ * > > a > « » > a a oP . > 4 > «< ~ ‘* « » 4A » , ad ac ae 2 a ~ ~» 4 > a . ‘ a > v ee — October 26, 1927 MICHIGAN TRADESMAN 9 OUT AROUND. progressiveness will be the order of we sat in the dim light and shelled the year it will add nine cruel pounds. the day from now on. beans, and also shelled a few memories Eat whether you like it or not. Things Seen and Heard on a Week End Trip. Believing that Saturday would be the most beautiful Saturday of the en- tire year on account of the gorgeous colorings taken on by the trees, vines and shrubs, we decided to devote the afternoon to a trip through the Dutch country and an inspection of the new cement oval at Ottawa Beach, which was recently opened to the public. The handiwork of the Master Painter was everywhere in evidence. Indian Sum- mer, with deft and wondrous fingers had been busy weaving webs of red and and yellow, brown and gold and throw- ing them, like a blanket of glory, over the hills, valleys and ravines where trees and shrubs were permitted to grow. The same was. true of the Thornapple Valley on Sunday, where we drove over 100 miles, entranced with the rare beauty of the trees which have taken on their most wonderful aspect. Our first stop was at Zeeland, where I learned of the transfer of the Henry Van Harten meat. market and grocery store to L. De Pree and J. Vander- weide, who will continue the business under the style of the Central Market. Mr. De Pree has been connected w.th the store as clerk and meat cutter for twelve years. Mr. Vanderweide has been a furniture designer for several years. Both partners are capable and energetic and I expect to see them achieve success. Mr. Van Harten re- tires from active business for the pres- ent in order to see more of the world. He will spend the winter months at San Diego, Calif. Several Zeeland people told me some- thing I was very glad to learn—and to pass on to my readers—that all the furniture that town are running Saturday afternoons now in order to keep up with their orders. Some of them are compelled to run nights to fill the orders which have come in in such large volume during the past two months. I happen to know that the furniture business in Grand Rapids has sustained a wonder- ful revival during the past six weeks, which leads to the belief that a re- sumption of business along old-time factories in levels is not far in advance of us. It was difficult to find anyone at home at Holland, owing to the foot ball contest at Grand Rapids between Holland high and South end high, which resulted in a victory for the Holland team. The owners of Ottawa Beach have certainly done themselves great credit cement oval construction in the creation: of the which has been under during the past summer. produced a result which takes Ottawa 3each out of the commonplace and puts it in a class with Highland atk at Grand Haven. I was one of the original incorporators of Ottawa Beach, forty years ago, have watched the checkered career of that resort with much interest. It looked as though the destruction of the Ot- tawa Beach Hotel had sounded the They have and death knell of the resort, but the crea- tion of the new oval and other evi- dences of improvement indicate that On our return home Saturday eve- ning almost the first item I noted in the daily paper chronicled the death of Herbert W. Collingwood, for many years editor and publisher of the Rural New-Yorker. The announce- ment gave me a shock which I am un- able to shake off. I had never met the deceased personally, but I knew him very well indeed. How? By reading every week his Hope Farm Notes and his bright, snappy and exceedingly comprehensive, practical and didatic ed.torials. For forty years or more he did for the farmer what I have en- deavored to do for the merchant—get him to thinking along right lines and acting in accordance with the judg- ment formed as the result of right thinking. I believe Mr. Collingwood was more successful in his life work than I have been, because over 100,000 farmers took and read his paper every week, while I have never succeeded in interesting quite 10,000 merchants to take the Tradesman. Mr. Collingwood never indulged in what newspaper men designate as “fine” writing. He used simple words, largely of Anglo- Saxon origin, expressed himself plainly and without cant, exaggeration or cir- cumlocution and kept his feet on the ground at all times. He never forgot that he was talking to farmers and that, in order to be thoroughly understood by the rank and file of his readers, he must use a language they could all un- derstand. I grieve with the farmers of America over their loss of one of the best friends they ever had and the most graphic and practical interpretator of agricultural conditions this country has ever produced. The Hope Farm Notes above men- tioned were a feature of the Rural New-Yorker for many years. The de- partment usually occupied from two to four columns each week and frequent- ly set forth the things done and the thoughts formulated at the writer's farm in New Jersey. Last year Mr. Collingwood visited his birthplace on Cape Cod and for several weeks he entertainngly of New This year wrote most England, past and present. he spent several weeks in Colorado and his letters from that State were in- tensely interesting. Probably his last contribution of the kind appeared in the Rural New-Yorker of last week, paragraph the ‘concluding being as follows: George stopped seeding rye and be- gan to haul the apples down to the shed. It is surpris.ng how rapidly the sun seemed to go down in the West in late afternoons. The long shadows are forming in the orchard. The apples show darkly as the light fades. I am going down to have another look at that seed corn before I go in. True enough, by all the local rules it ought to be cut, but I will take a chance and let it stand longer. I have a feeling that these folks who say we shall have no frost until the change of the moon have things about r.ght. Every day of this sunshine helps to harden the seed. No use my telling you what we had for supper. What would a New Eng- land family naturally have? It’s an easy guess. It was a big supper, and I felt the need of exercising a little after it. I was getting ready for my book when Mother sat down to shell Lima beans for to-morrow’s dinner. There’s a job where I can help, and so which somehow come flittering out of the past. Little Camille fluttered about putting her doll to sleep and playing with the little dog. There was just a bit of chill in the air and I started a blaze in the fireplace to pass an hour or so with Napoleon on his prison island. Somehow this great story of a lonely and disappointed man appeals to me strongly. This great “man of destiny” held greater than im- perial power. He would not use it for unselfish purposes and, as a result, when adversity came, he had nothing within which enabled him to meet it with faith and philosophy. I guess that is one of the great lessons of life— from the king to the humblest farmer. Blessed be those who may hold on to the joy of life through all the.r days! No man could write so simply and eloquently of the affairs which happen every day in the average home with- out being a good man. I am naturaly gratified over the num- ber of invitations I am receiv.ng every week, urging me to visit towns in dis- tant parts of the State. Nothing would please me more than to be able to ac- cept all of these invitations, but until our forty-fourth anniversary edition is out, Nov. 16, I shall be obliged to con- fine my calls to near-by towns as much as possible. After the date named I will be able to enlarge the scope of my Out Around calls and hope to have the pleasure of meeting many merchants whom I have not met in some years— perhaps some I have never met. These calls are a source of much pleasure and satisfaction to me and, in many cases, I think they are enjoyed by the mer- chants who find it convenient to give me a few moments of their time. In some instances I am able to assist my mercantile friends in the solution of some problem which has caused them much trouble and every patron of the Tradesman to feel that he is at ltberty at any time to write me on any subject on which he thinks I can throw any light or assist him in reaching a conclusion. E. A. Stowe. —_—__+>+.___ Many Diseases Aggravated By Exces- sive Weight. One of the myths I'd like to explode is the one about fat people having small appetites. I never yet saw one anxiety. I want who didn’t enjoy eating a lot, and neither did you. The normal adult weight is 110 pounds for the person 5 feet tall, and for every additional inch add 5% pounds. If you vary much from this scale it is well to start counting your calories. Many diseases such as diabetes and arterio scleros.s are aggravated by ex- cessive adipose. An average adult needs for mainten- ance at his usual weight about 2,200 calories each day. Proteins, carbohy- drates and fats contain that can be measured in calories. Min- food values eral salts, vitamines and water cannot be measured, but are equally essential for health. Now obviously if you cut down your 2,200 to 1,600 calories daily your body will be forced to burn up some of its own fat for fuel. There isn’t any other way to get sylphhike safely. If you will devour that chocolate cream more than you need every day for a Stretch your stomach’s capacity. Where thin people want to stop eating when they exper.ence that tight feeling un- der the belt, we heavier folks like to keep on making it tighter. That’s why it’s so easy for the fat to get fat- ter and so hard for the thin. Using as a base 100 calories, because much of our food is served to us in that quantity, Miss Hall named a long list of foods equivalent in value. Only 1% ounces of beefsteak and less than an ounce of pork contains 100 calories each, proving why a meat diet is fattening. About 12 almonds or 13 double peanuts measure the same. Even a cupful of popcorn averages 100 calories. Spinach is the prize item on the re- duction diet, since you can eat 21 and only absorb your 100 no more than two chocolate would contribute. Other greens and fresh fruits are almost as low in caloric value. These furnish iron and vitamines as well as bulk and should not be omitted from anyone’s rations, but for the overweight, the portion should be greater. Do not let your friends discourage you. They generally try it. But the results will be worth your efforts at calory counting. Dr. Lulu Hunt Peters. ounces calories creams —_+2+>_____ Overproduction of California Grapes. Our grape growers are much concerned over the heavy ship- ments from California into Eastern markets. The experiment station of California has issued a thick bulletin on the “Economic Status of the Grape Industry,” which explains the situa- tion. It seems that in 1913, and the few years following, about 800 car- loads of grapes were sent from Cali- fornia during the heavy shipping sea- son—from the middle of September to the last of October. In the years from 1922-1926 these shipments had increas- ed to 4,800 carloads per week. This, it seems, has been chiefly due to prohibi- tion. This has caused a great reduction in the use of wine grapes by the wine makers and a great increase in the use of grapejuice and fresh wine. It is said that before 1915 practically none of the grapes sent out of California were used for wine making, while now of 50,000 carloads shipped about 70 per, cent. were “juice stock.” This new outlet, with good prices, stimulated grape production in California until the business was greatly overdone and there is now a large unprofitable sur- plus. The output of this “juice stock” has grown so large that the market cannot absorb it, and the present out- look is for lower prices than ever. The California rais‘n situation is not much better. There is overproduction, and Australia has gone to raisin making with a preferential tariff in some of the best world’s markets. The California growers recognize all these difficulties and they know that for several years there cannot be any great improvement in prices except as a result of poor seasons. What they are now trying to do is to stop planting and thus pre- vent any great increase of production until demand catches up closer to supply.—Rural New- Yorker, Eastern 10 MICHIGAN TRADESMAN October 26, 1927 SHOE MARKET Make Xmas Deliveries Promptly. Delays are likely to occur at Christ- mas time. This is partly due to the immense amount of shopping, mail, ex- However, the business management which itself specifically to the working out of de- tails will prevent needless delays. At this time of year, particularly, people are anxious and displeased if promises are not kept and deliveries not made promptly. Make it evident that you will do all in your power to keep any promises made, and if unavoidable de- pressage, etc. addresses lays arise in spite of you, telephone and make frank explanations. i Make it a rule that those who do not buy, even though they may take a good deal of time and attention—will be just as pleasantly treated as if they reached They are likely to come back, you know, and in any event, we cannot expect to sell to everyone every time. Those who make belated purchases may be encouraged to take home such parcels as they can carry without in- convenience. The enquiry during the Christmas period of “Do you wish to take this with you?” will often meet with a ready, “Yes, I think I will,” or, “T might as well.”’ And when delivery expenses are saved, money is saved. 2. - Make It Easy To Buy Shoes. Make your store an which to shop at Christmas time. Peo- ple are in a buying humor to be sure, but most of them have to stretch their Stress the fact that shoes, slippers, hosiery and buying decisions. easy one in dollars as far as possible. accessories make useful and appropri- ate gifts. Remember this. Emphasize the good values patrons will get when they trade with you. Provide a place for tired shoppers to sit down. Make it easy for the person who has a num- ber of parcels or bundles to handle them while your goods are being ex- amined. A number of stores this planning to give away to all customers, stout paper shopping bags with firm year are handles. The stores giving them will be well advertised if the firm name is done in bold red letters on each side. People appreciate conveniences of this sort at Christmas, which they would not use or bother with at some other season of the year. Then when a num- shoppers carry receptacles of this kind, others feel free to do so also. ber of Cash in on the opportunity to serve in an acceptable and timely manner. ———_~2-2 Just a Few Hints Fer Holiday Time. The temperature of the store should not be too high, for with extra crowds, the air is likely to get heavy and stuffy. People are wearing their winter wraps and a pure, clean atmosphere, not superheated, is the desired condition to achieve. Stress values ani ultimate satisfac- tion, pointing out if need be, that price disappears in time, although the goods themselves remain long after price is forgotten. Avoid carefully the impression in ad- vertising or actual salesmanship meth- od of “I am after your money.” That always causes a withdrawal of con- fidence. Serve rather to throw out the cordial suggestion, ‘‘We are here to help you and we want to do it!” Love and kindliness are the Christ- mas impulses. They are the instincts which actuate the gift-making and the desire to do for others. When your own business expresses this same spirit of kindliness and friendliness, people feel at home and Sales Resistance is removed. ——_ 2-2 Make Your Shop Radiate Xmas Spirit. Radiate the Christmas Spirit. It is sometimes easier to say this than to do it. But if the head or heads of the firm are cheerful, expectant, optimistic, alert, considerate and possessed of the spirit of the season—the contagion wil spread. Christmas decorations, colored lights, a goal for each department, will keep the fires of enthusiasm burning. An occasional contest and expressions of appreciation for work well done, will also help. Then there should be some recogni- tion for helpers who have expended extra effort and given themselves un- sparingly. Such recognition may b6 in extra time off, or material remem- brance—gifts, a bonus, or other profit- sharing idea suitably applied. After all, it is only fair and tends to builc up Good Will in the Inner Circle, which always pays fine dividends on The Christmas Spirit surface veneer, but the investment. should not be a rather an energizing power reaching to the very heart of business itself. ———__2>___ Have Enough Help To Serve Trade. Have enough help to care for those who come at the Christmas season to spend their money with you. If you find that busier than others, it is often possible to have supplementary help during the It is assistants some parts of the day are Christmas rush for those hours. cheaper to pay _ intelligent than to let customers go away without being served, or to fail to sell as much to each customer as is possible if they are given adequate attention. In the pressure of the extra business at Christmas time, feet will get weary and nerves will sometimes protest. It is much better for one who is really unduly fatigued to be excused for a period of rest, rather than to run the risk of customer-prejudice. And the very fact that all helpers are expected to be cheerful, and pleasant, and accommodating, will have a bene- creating ficial influence, making a crusty man- ner, of exceptional thing to meet jn your store. —_+~+2—____ Selling More Shoes By Telephone. Remember that for the average in- dividual, the Christmas season is a very busy one. There are endless details to which to attend. This is the reason why a Telephone Shopper will be a popular business bringer. The Tele- phone Shopper is advertised either by that name, or by his or her name, as preferred. The public is informed that anyone who cannot come in person, may call for the Telephone Shopper who will execute their commissions in person, making selections carefully indifference, an within the price limits indicated, and will send them to any address directed, enclosing a card of greeting if desired, bearing the name of the sender. These purchases will be sent out also exactly at the time indicated, so as to reach near-by or distant friends at the proper time. —_—_>+-e Good Will Christmas Souvenirs. Plan some little Christmas surprise It may be a card ot for your patrons. greeting used as a package enclosure. It may be a souvenir which will be kept and .valued. One firm gave thimbles in a little Christmas box. The thimbles were aluminum and bore the words “Merry Christmas’ with the firm name. Many came and made pur- chases, and frankly asked for them. Another firm gave celluloid rulers of good quality with a “Merry Christ- mas” message. These rulers were only given to those purchasing over a cer- tain amount. Location and class of trade determine whether such a plan is a good one or not, but after all, people are much alike and enjoy the thrill of the unexpected. TWO NEW ONES: Style 949 — Men’s autumn Blucher Oxford, Monarch’s Calfskin, Dundee Last (Medium balloon), Nickel Eyeets, New pattern with popular short ramp, inside tap sole with fancy flange edge and heel seat trim. Suggestive Selling For More Volume. C and D widths in stock $3.45 When a customer lingers and looks about even after having paid for a pur- chase, it is a rather clear symptom that he or she is still interested in something else, and may buy more to- day or some other day if handled skill- fully. Encourage volume purchases on the part of each customer. Frequently Style 950 — Same in Mon- arch’s biack calf 2.1) $3.45 “Over night Service” Herold-Bertsch Shoe Co. Grand Rapids, Mich. the conversation of the person who is buying will give distinct “leads” as to what will be of further interest. It is also permissible, especially at this time of the year, to make suggestions and to show goods, not specifically en- quired for. Encourage volume pur- chases but do not over-urge. —_—__--o— Manufacturers of Quality Wear since 1892. Foot- Make Your Merchandise Sell Itself. Make goods talk for themselves by the manner in which they are display- ed. A window made up entirely of one kind of goods, will not speak as elo- ] quently as one in which a few of the items are placed in their natural set- ting. Combine shoes with slippers, hosiery and accessories. Suggest the use of the goods, and where possible, indicate prices or the range of prices. There are few indeed who are not con- cerned with the probable outlay. This | is especially true at Christmas time when the average individual wishes to remember a number of friends as well as different members of the family. WE OFTEN FIND OUR- selves forgetful many times when a good Want Book would save this error. We have one for you. Just drop |f us a line and we will mail you one at once. You may feel your volume is not large enough, we assure you any order you may have will be acceptable. BEN KRAUSE CO. 20 Ionia Avenue —_+2+—___ Indian proverb: “The gods do not GRAND RAPIDS, MICH. love foolish people.” MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Company LANSING, MICHIGAN Prompt Adjustments Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. é ” “4 i 9 —— ei, 9 -_— ei, October 26, 1927 MICHIGAN TRADESMAN il Right Advertising Is Sure To Win Every Time. Grandville, Oct. 25—There have been some wonderful successes of mer- chants in small towns. It is not the large cities by any means which make the great successes. It is a fact that customers near small towns can often buy their supplies more cheaply at the home store than in the city. A merchant who knows the art of right advertising, with the other qual- ifications of good merchandising, will succeed every time. Printer’s ink is the open sesame to the customer’s pocketbook. Never forget that. However, the mere fact that you ad- vertise does not tell it all. It is more important to know how to advertise, also to never let any blank spaces go by in which you have no word for your prospective customer. Nearly every small town has its lo- cal newspaper, and it is in this you may readily speak with your buying public. The mere fact that you run a store in Shingleville is not sufficient. The public may pass you by with scarcely a thought if you have failed to make your store known to them through the vublic press. A few line advertisements attract now and then a customer, but in the long run seldom pay the cost of the printer’s ink. Advertise thoroughly, constantly, day in and day out, and say something new every week. Unless you do you need not expect returns. Many merchants drop into print semi-occasionally and never to the ex- tent of more than a part of a column in the local paper. A whole page is none too much if you wish to be the big store of your community. Never let a week go by without your advertisement in the paper, and let it be of such a character as to attract no- tice. Never slur mail order stores or the neighboring city merchants. No merchant ever won success by an at- tempt to smirch his neighbor business man. I knew one merchant who did that and he went to the wall at the end of a few vears, a hopeless bankrupt. It served him right. If you cannot build your own fortunes because of indi- vidual merit of your own, then stay out of business. “T wonder what Bevins'has to say this week,” says one who eagerly scans the pages of the local paper for the latest advertisement of the new store- keeper. ‘Bevins, although new in town, has kept the name of his store before the people by advertising something new every week, and among them are some surprising bargains. No long list of good qualities about some ar- tcle of household necessity and a fail- ure to name the price. What a disappointment it is to read an admirable advertisement of some- thing you think vou would like, to find at the end no price tag attached. Too many advertisements are of this kind and that is where much pr.nter’s ink is foolishly wasted. How do I know this? Well, for one thing I judge from my own feelings on the subject. I suppose we are nearly all alike, so far as patronizing stores are concerned. Judicious advertising is what brings in the shekels. This has been proven true in so many cases it is a wonder that merchants do not profit by the facts. The merchant who wishes to suc- ceed ought to know that he cannot do so in this day and age of the world un- less he keeps himself and his goods be- fore the public all the time. It depends of course, on what you call success. A man in business, even though those who fancy themselves so from the fact that they live and keep out of the bank- ruptcy court, may think he is doing business with a big augur when, in fact, he is not really doing business at all. It is not good policy which keeps the pot boiling and business going just sufficient to keep the wolf from the door. There is s§mething more to business than this, Mistakes are made by the wisest men, yet he is not wise who repeats his mistakes and refuses to profit by them. Lay hold of the advertising oar and see to it that your advertisements count. Nothing less will bring suc- cess. Have no fear of the mail order gentry. Most men and women prefer to see the goods before they purchase, and if you will work with this under- standing, there is no such word as fail. Present a new advertisement every week, also have frequent sales which serve to attract and bring people to your store. If you do not get them inside you need not think to sell them goods. Some merchants think they must make a profit off of every article they sell. This is not necessary. Time and again, at sales on special days, an ar- ticle of common use may be sold even at a loss, nevertheless this is like pay- ing for an advertisement; it is an ad- vertisement which will entice cus- tomers to whom you will be able to sell a number of things on which ample profit accrues. Treat your customers as friends al- ways. Never let anyone come in the store and walk out unnoticed, no mat- ter how busy you and your clerks may be. Human nature is much the same everywhere, and these little courtesies have their effect. If a clerk cannot learn to be friend- lv then let him go and find one who knows human nature to the quick. The fact that the customer is always right should any dispute arise must not be overlooked. Good nature in the store under trying circumstances is what tells every time. Advertising to draw people is neces- sary and advertising to hold them after they come is also quite as desirable. Never advertise anything you are not ready to stand back of. The merchant who advertises iudiciously and thor- oughly—that is continuously—is the one who is going to make his mark in the business world. Old Timer. —_~+->—____ Corn Borer Is a Real Menace. Whitehall, Oct. 24—Now, in regard to the corn borer, will say that I am very glad to give you my reaction in the matter after studying him rather carefully for the past seven years. have no hesitation in saying that the corn borer is a real menace to agricul- ture and especially throughout the corn belt. The corn borer is here to stay and it is useless for us to think for a moment that he will ever be ex- terminated but I am equally convinced that he can be controlled so that corn will continue to be grown profitably in the United States. However, | ain certain that agricultural practices re- garding the handling of the corn crop will have to be quite decidedly modi- fied, especially where corn is grown as extensively as it is from Western Ohio through to Nebraska. The first effort to get along with the corn borer will be to destroy the corn stalks by burning, plowing under, etc., but I am satisfied that it will result finally in the plant- ing of less corn and utilizing all of the crop by putting it in a silo and also by shredding and feeding. In other words, I am satisfied that the corn borer will force us to do in the corn belt the very things that are best for us to do, even though there were no corn borers in the United States. There is no question but what we must wage a relentless war on the borer if we are to continue to grow corn. In Canada, especially in Essex and Kent counties, where the borer has been allowed to have his own way during the past five or six years the corn crop has been reduced from near- ly 200,000 acres down to less. than 20,000 acres this year, and much of this is so poor that it is hardly worth the husking. The money spent by the Government and by the State and by the farmers in co-operation in check- jing the ravages of the borer and in delaying its spread to the West is money well spent, P, G, Holden, Why Grocers are Stocking the full Borden line MALTED MILK ‘The tdeal food:and-drink for ys Because- The Borden line enables every retailer to have a com- plete milk department—a type of milk for every household need, and all under the same brand—Borden’s. Z Borden quality is tradition- al—universally known and accepted by every housewife. The Borden Company is the oldest, largest, best- known company in the milk business. Its high prestige is national. The very name Bor- den’s suggests quality milk to every consumer. Every Borden product is an advertised product. The full Borden line is a profitable line. THE BORDEN COMPANY 350 Madison Avenue New York City SRE ee a WoRrRDEN GROCER COMPANY The Prompt Shippers A Big Winner QUAKER COFFEE HOT FROM THE POT SATISFIES TCS LA LL Makes Customers Repeat W/oRDEN (GROCER COMPANY Wholesalers for Fifty-nine Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver FINANCIAL “Aunt Sarahs” in Business Are Passing Perhaps some of the industrial es- tablishments in this country still have too many “Aunt Sarahs,” according to Dr. Julius Klein, ‘director- of the .Bu- reau of Foreign and Domestic Com- merce, in a talk before the Associated Editors at Chicago, but in the new era of progress since 1921 a long processes, antiquated ideas and obso- 1 lete policies have been turned into junk Business Paper succession of discarded neaps. In casting an eye over the steps of p Klein lays special emphasis on the application of the les- sons of mass production to mass distri- bution. He illustrates the pomt~ by citing a change in the shoe industry. He reckons that “only 40 per cent. of the retailing in that line is now depend- ent upon jobbers, the remainder hav- ing displaced the services of these mid- rovement, Dr. diemen as the result of mass retail selling by producers.” The experiences of the textile indus- try since 1921 illustrate in a peculiar sense “the absolute indispensability of intimate familiarity on the part of the manufacturer with the sh.fting needs of his ultimate market,” in the opinion of this authority. He cites the autopsies and clinics that have been held over casualties in that trade as evidence that the cause of the disasters has been “an ent.re lack of effective intelligence ser- vice on market changes and _ conse- quently total unfamiliarity with the al- most kaleidoscopic changes in the re- quirements of the consumers of these lines.” Obviously what Dr. Klein means by is that in a country so large all this and prosperous as ours the absorptive power for goods .s almost unlimited so long as producers keep a constant eye He is by the increasing disposi- on the tastes of the consumers. encouraged tion of industry to make its distribu- tion of goods as effective as its pro- duction. What the trend in business w-ll be during future years this Government authority does not forecast, but he takes pride in the encouraging upward path seen by a majority of the business since 1921 and that there have been no serious downward dips in all that t me. Never before in the American business have leaders based their movement so carefully in index indicators history of numbers, charts and basic statistics. The day of operating from “hunch to hunch” -is passing or ‘has already passed. The present plateau reached by busi- ness after its long upward pull is not necessar.ly interpreted as a sign that a downward adjustment is near but af- fords an opportunity, as Dr. Klein be- lieves, “for further intensive efforts.” Paul Willard Garrett. [Copyrighted, 1927.] —_+-++>—_____ Telephone Company’s Ideal Is Not Profits But Service. Speculative or even large profits for distribution in the form of “melons” or “extra dividends” are nowhere on the horizon for American Telephone and Telegraph stockholders, the Presi- MICHIGAN TRADESMAN dent of that great organization, Wal- ter S. Gifford, said at the convention of the National Association of Railroad and Utilities: Commissioners in Dallas, Tex., yesterday. Here is one gigantic corporation that feels its responsibility to give service tantamount to its re- sponsibility to pay out dividends. By the very nature of its ideals the tele- phone company could not go out after as something speculative margins of profit, and hope to maintain its service at the maximum pomt of efficiency. It has been for years and probably always will be the policy of A. T. & T. to turn its surplus back into the property for extensions and improvements in the service. That is why Mr. Gifford can say definitely that payments to stockhold- ers will be “limited to reasonable divi- dends w-th their right, as the business requires new money from time to time, to make further investments of favor- able terms” and “to the interest both of the telephone users and of the stock- holders.” This unusual declaration from the head of an organization that means what it says can by no stretch of im- agination be interpreted as a _ policy adverse to the interests of those who hold stock in the American Telephone and Telegraph Company. Not one of the 420,000 A. T. & T. stockholders Owns aS much as 1 per cent. of the company’s capital stock. This diffusion of the ownership cer- tificates among small investors indeed throws a great responsibility upon the Management to protect have put their money into the business. those who sut the head of that organization wise- ly sees that the best assurance of suc- cess lies in a policy that will win in the long run. In commenting upon the earnings Program of his company Mr. Gifford said: “Earn’ngs must be sufficient to assure the best possible telephone ser- vice at all times and to assure the con- tinued financial integrity of the busi- ness. Earnings that are less than ade- quate must result in telephone service that is something- less than the best possible. Earnings in excess of these requirements must either be’ spent for the enlargement and improvement of the service furnished or the rates charged for the service must be reduc- ed. This is fundamental in the policy of the management.” Since 1907 the number of telephones in this country has grown from 6,000,- 009 to 18,000,000; but an even more sign“ficant element of this growth is that whereas twenty years ago the telephones were only partially inter- connected it is now possible to connect almost any one of the 18,000,000 to any other. Paul Willard Garrett. [ Copyrighted, 1927.] —_2+.___. A New Basis. Business has long recognized that present-day commerce, industry and trade cannot be measured by pre-war standards. It will therefore be of de- cided relief to all business concerns, employers and employes to know that hereafter the Bureau of Labor Statis- tics will employ the prices prevailing in 1926 as normal instead ef those which were obtained in 1913. October 26, 1927 Kent State Bank - “The Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding ‘Twenty-Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. - enton Davis & Bovle Investment Bankers GRAND RAPIDS Grand Rapids National Bank Buliding Phone 4212 Detroit 2056 Buhi Building Chicago First National Bank Building GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank Square” ASK MR. STOWE He Knows What Our Collection Service Is Only one smali service charge. ing fees or any other extras. References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or this paper. No extra commissions, Attorney fees, List- -~ £ fi) 3 e e e Merchants’ Creditors Association lof U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City. Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Boston Chicago Denver Los Angeles ws a a » ~~. + - 4 » 4 . ¥ 4 ¢ «Feo « } —- ae q a fl 8 4 > 4 X < - we ‘ o ? 4 ati / o ry wa Ye os e. » | bf» 4 4 a <“ € ’ - * 7 «4 » ~. + “ 4 » 4 . T 4 > from 94.4 to 96.5. October 26, 1927 MICHIGAN T.RADESMAN 13 World Currency Stabilization Causes Firming Tendency. The most startling revelation of the Government’s commodity price index published to-day is that farm products have jumped 12.5 per cent. in the last six months. So extraordinary an advance in a major group of the Bureau of Labor Statistics weighted compilation is sig- nificant just now for the implication it carries of a better general price level for the future. One worry of the gen- eral price decline during the last three years arose from the unfavorable posi- tion in which it put the farmer. It now appears that the producers who need higher prices most will benefit most from the change. Within the last six months the Bu- reau of Labor Statistics index on farm products has risen from 94.2 to 105.9. But the improvement is not confined to that lst. Foods have advanced Hides and leather products from 100.2 to 112.5. Textile products from 93.9 to 98.5. Plainly the long downswing in the price level has been checked, turned into a plateau and transformed into an advance again all in the last six months. - In April the general index of commodity prices was still falling. In May and June it held even. In July it rose .3 per cent., in August 1.1 per cent. and now the report comes of a 1.4 per cent. advance for September. The Government wisely has aban- doned its practice of years gone by and substituted for the 1913 base one figur- ed on 1926 prices. It is a recognition by the Government experts that the old pre-war level is not necessarily a normal base by which to judge present movements. The Bureau of Labor Statistics therefore has turned its wholesale price index into relatives based on the recognition of 1926 values as 100. At no time since the war have busi- ness authorities awaited so anxiously the signs of an improving price level now seen by many in the current situa- tion. Those who follow such matters have a variety of explanations for the decline of the last three years. The most plausible of these is that the movement in this country has been de- pressed by the pains incidental to a transition from paper to gold over the world. The adoption once more of thre gold standard in leading European countries has had its momentary un- favorable reflection on the price level abroad, and in turn upon that here. By the same token it follows that the stabilization of world currency now well on toward completion should re- store a firming tendency everywhere. Paul Willard Garrett. [Copyrighted, 1927.] ———_+-+ + ___- Foreign Bonds at High Yield. As a result of the long-continued demand for investment securities and the gradual decline in yield afforded by domestic bonds many investors are turning attention to foreign obliga- tions, according to investment bankers. Foreign borrowers have had to pay high premiums for new capital here in recent years. Consequently a great many issues bearing 7 and 8 per cent. coupons were offered to American buy- ers at attractive figures. A good many will be refunded at lower rates of in- terest, of course, if conditions continue favorable, but in the meantime buyers may obtain a higher than normal rate of income with only a moderate busi- ness risk. Moreover, quite a few issues bearing high coupon rates are redeemable only through sinking fund operations, so’ that long-term investments may be ar- ranged. Bonds of this group currently sell on a lower yield basis than those which are likely to be redeemed at an early date. The investor's basic purpose in capital should be the pr.mary factor in considering an in- placing his vestment of any kind. This phase is especially important in selecting for- eign bonds. For instance, an investor may be willing to sacrifice current income to some extent to obtain securities that are unlikely to be disturbed. On the other hand, he may prefer the larger return, being willing to take his chanc- es on suitable securities for re-invest- ment when bonds he holds are re- deemed. Still another purpose may be an expected appreciation of principal. In- the’ first instance- non-callable bonds should be selected, of which many are to be found in the foreign group yielding from 6% to 7 per cent. A yield of 7% per cent. or better may be had on bonds that are subject to redemption prior to maturity. A yield of almost 7 per cent. may be had on securities with low coupon rates that may be expected in the ordnary course of events to apprecate n value. A large number of foreign bonds sold in this country since the war may be obtained in $100 and $500 denom- inations, so that the investor of mod- erate means is able to obtain wide di- versification and minimize his risks. Many are listed on the New York Stock Exchange, where an active mar- ket is maintained in prominent issues. Specialists in foreign bonds who have been called upon for recommen- dations have suggested a wide variety of seasoned obligations. The J. Henry Schroder Banking Corporation has grouped such bonds as the following in a list suitable for long-term invest- ment: German government 7s, Orien- tal Development 6s, Belgian 7s, 1955; French 7s, 1949; Chile 7s, 1942; Tokio 5s, San Paulo (city) 8s, Brazil 6%s and Brazil 8s. All these but the Tokio bonds are non-callable except for sink- ing fund operations. Other bonds are suggested for short- term investment and, though they give a higher return, they are subject to early redemption. William Russell White. [Copyrighted, 1927.] ———_—_»>+.-—___ Working Together. Prosperity of both workers and em- ployers is tied up in the relations be- tween capital and labor. A remark- able stimulation to business was there- fore received from the announcement of the Department of Labor that rela- tions between employer and employe in the United States have reached the stage where the creed to combat has been supplanted by the policy of cor operation. Trust Company Service Appeals to Women Co COMPANY SERVICE APPEALS TO women because it relieves them of all respon- sibility and worry in the management of Estate affairs. Acting as Executor entails many duties and exacting details. If you name your wife as Executor you will burden her with responsibilities for which she may be lacking in experience and knowledge. Acting as Executor and Trustee of an Estate, The Michigan Trust Company attends to the many details, legal and otherwise, of investment and management. The heirs receive the full benefits from the Estate and are assured that the property is in safe, depend- able hands. And they always will find our officers considerate and helpful in matters pertaining to the Estate. THE M{chican [RUST COMPANY The first Trust Company in Michigan STRENGTH ECONOMY THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES Lansing Michigan Combined Assets of Group $39,611,125.59 20% to 40% Savings Made Since Organization FIRE INSURANCE—~ALL BRANCHES Tornado— Autoanobile — Plate Glass 14 Posimasters Told To Organize For Christmas Mails. The Postoffice Department has call- ed upon postmasters to make their plans for the handl.ng of the forth- coming Christmas mails, the Depart- ment announced October 18. The De- partment intends that all mail be handled immediately upon receipt, thus precluding any possibility of conges- tion. Postmasters accordingly have been directed to organize their offices, including every unit thereof. Since Christmas this year falls on Sunday, the following day, Monday, has been fixed as the day on which the holiday will be generally and officially observed. In arranging for this year’s holiday program it will be understood that no carrier deliveries, except special deliv- eries, the Department said, will be made on Sunday, “but that the Sun- day routine will be followed. On Mon- day, the day to be observed, it will be necessary for postal employes to work dur.ng the forenoon in order to pre- vent a congestion which would certain- ly follow a suspension of deliveries for 48 hours. The Department's announce- ments, which were signed by the Post- master General, Harry S. New, and the First Assistant Postmaster ‘General, John H. Bartlett, follow in full text: The postal service is again reminded that it must begin to make prepara- tions for handling the Christmas mail and that the time has arrived when it should prepare to inaugurate its annual “Mail Early’ campaign. In order to secure the best results, we must invite and receive the closest co-operation of the mailing public. Please note that this year Christmas falls on Sunday, but that the day fol- lowing—Monday—has been fixed as the day on which the holiday will be generally and officially observed. It has been the policy of this Admin- istration to grant to the employes of the service the same liberty and free- dom from work on hol:days generally enjoyed, but after mature and serious consideration it has been deemed not only inexpedient but impossible to forego all deliveries of mail for two successive days at Christmas time. It believed that the em- ployes w.ll concede the reasonableness of this conclusion. The public to be served is entitled to first consideration. In arranging for this year’s holiday program it will be understood that no carrier deliveries, except special deliv- eries, will be made on Sunday but that the usual Sunday routine will be fol- 3ut on Monday, the day to be observed, it will be necessary for postal employes to work during the forenoon in order to prevent a congestion which would certainly follow a suspension of delveries for 48 hours. It is planned to complete the work during the forenoon and that all employes except such as are necessary to keep the service mov- ing shall be excused from further ser- vice at noon. This will apply alike to city, village and rural deliveries. More complete details with reference to the “Mail Early” campaign, employ- ment of addit onal personnel, and other facilities, will be from time to time given through the appropriate bureaus. Plans should immediately be put un- is confidently lowed. MICHIGAN TRADESMAN der way for the handling of the Christ- mas mails. It is the Department's in- tent.on that all mail shall be handled immediately upon receipt, thus preclud- ing any possibility of congestion, and postmasters will organize their offices, including every unit thereof, accord- ingly. Early ma-ling is the real solution of our Christmas problem. This should, therefore, be urged upon the _ pubiic earlier, stronger and more wide-spread than ever before. Begin your cam- paign now and continue it up until the last few days before Christmas. Utilize every available medium of pub- lic ty, including newspapers, the radio, business and civic organizations, clubs, theaters, picture houses, ministers, school teachers, public utility corpora- tions and large business concerns gen- erally. Advertise it; placard it, have your carriers, supervisors and window clerks constantly tell it to the public. Christmas this year falls on Sunday, on which day no deliveries are made with the exception of special deliv- er.es. This fact should be stressed in your early mailing campaign, and the public should be urged to shop and mail sufficiently early so that all Christmas mail will reach destination in ample time to be handled and deliv- ered on or before Saturday. This will mean that Christmas presents, cards and letters from relatives, friends, and loved ones will all have been received by Sunday, Christmas Day. In accordance with the regulations governing Sunday service, such forces shall be available on Sunday, Christ- mas Day, as are necessary to prevent congestion and provide for the ex- peditious delivery Monday morning of mails received throughout Sunday, as well as to make the ordinary dis- patches. While Christmas day falls on Sunday the holiday in the postal service will be observed on Monday; and as it is the Postmaster General's desire that, so far as pract cable, every employe be enabled to eat his Christmas dinner at home with his family on Monday, regular service in postoffices on that day shall terminate at 12 o'clock noon. All regular city and village carrier deliveries will be completed by that hour and all postoff.ce employes will then be excused except a sufficient number to make the regular holiday collections and dispatches, to receive the incoming mail and to operate nec- essary motor vehicle service. All out- going mail possible should be dispatch- ed by that hour. In order to carry out the instruc- tions of the Postmaster General to give the public effective service and relieve from duty at noon Monday all employes except those absolutely nec- essary, .t is imperative that every em- ploye extend his most hearty co-opera- tion and put forth every effort to make a complete clean-up by noon. If this is done the public will not suffer and the service will not be subjected to criticism. > Audible Road Markings. Safety of life and of mail and express shipments by aeroplane has been in- creased by the reports of tests made with directional radio under the super- vision of officials of the Department of Commerce. This directional radio, it is stated, can be made to act as an audible compass. 2-2 Meats Good Qualities. Meat is one of the most palatable of October 26, 1927 all foods and contains protein of the highest quality, excellent fats, and certain of the necessary vitamins and minerals which 'the ‘body must have. It is easily and almost completely di- gested. or might find helpful. Our Policy is to give our patrons—insofar as sound bank- ing policy permits—what they want, or need, The word “SERVICE” which appears so fre- quently in our advertising means just this to us. We would like an opportunity to show what we can make it mean to you. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ 16 Convenient Offices other helpful services. GRAND RAPIDS TRUST CO. Grand Rapids Michigan The Busy Man There are many services that we can render the busy man with the result that he will have less worries and more time. We can take care of his property, clip his coupons, collect rentals, look after his invest- ments, make and file tax returns, pay bills, care for deeds and mortgages and perform October 26, 1927 Fire Prevention Blank For Wholesale - Grocers. 1. Are there any accumulations of dirt or rubbish on the premises? 2. Is the basement clean? 3. Are the packing and shipping rooms cleaned thoroughly at closing time? 4. Is there any unnecessary com- bustible material in the yard or court? 5. Is there any oily waste or other greasy material outside of approved waste cans? 6. Are any waste cans not emptied daily after closing hours? 7 Are there any broken windows, plastering, partitions, flooring, or other similar defects? 8. Are any aisles obstructed? 9, Are any entrances obstructed? 10. Is any woodwork or other com- bustible material too near steam pipes, boilers, flues or furnaces? 11. Is the fuel supply safely stored? 12. Are there any open flame lights near combustible material? 13. Are there any broken electric fixtures or loosened wires? 14. Are electric cords looped over nails or in contact with any other metallic objects or surfaces? 15. Are any electric fuses replaced by wire or other improper current- carrying materials or devices? 16. Are fire doors or shutters ever left open at night, or on Sundays or holdays? 17. Are fire escapes obstructed, bro- ken or out of order? 18. Are there any violations of rules on smoking? 19. Are all water pails, hose, noz- zles and chemical extinguishers in place and in good cendition? 20. Are any sprinkler heads coated or corroded? 21. Are any sprinklers obstructed by partitions, piles of merchandise, etc.? 22. Are any sprinklers or sprinkler pipes exposed to freezing? 23. How many sprinkler heads are kept in reserve? 24. Is there any part of the prem- ises that the watchman fails to visit? 25. Are window openings protected from exposure fires? 26. Is combustible stock storage isolated by fire walls? 27. Where is the nearest fire alarm box? —+2 > Fire Prevention Precautions For Retail Grocers. 1. Go over your plant on a tour of inspection. Examine the chimneys and flues. See that they are properly lined and free from cracks. In order to be safe a chimney should be built from the ground and should not rest on brackets, posts, or other supports. 2. Don’t use old or dented and rusty stovepipe. Don’t string pipes through closets, attics or other con- cealed spaces. If the stovepipe must pass through combustible partitions, walls or ceilings be sure to provide a metal ventlating thimble which per- mts the circulation of air around the pipe where it passes through. 3. Stoves should be raised about four inches from a combustible floor and the floor should be protected by sheet metal extending at least one and MICHIGAN TRADESMAN a half feet in front, sides and _ rear. Very often it happens that stock is piled too close to the stove for safety unless a metal protecting shield is placed around the stove and this is recommended as a safety measure. 4. See that a metal container is pro- vided for hot ashes. 5. Post “No Smoking” signs about in conspicuous places and see that the rule is enforced. 6. Keep aisles, stairways and win- dows clear and free from stock. —_—__-+o__—_ I Am a Fire Fool. I am a fool. I believe that fire is a regrettable accident which occurs in the other man’s property. I believe that my own property is free from danger, although I take no precaution of any kind. If I stopped to think, I would realize that my property is even as other houses are, but it is unneces- sary for me to think about such mat- ters. The other man should think deeply. I believe that fires are carelessness, the carelessness of the other man. I believe that I am a priv- ileged character. I may throw match- es about, cast away half-lighted cig- arette stubs without looking to see where they fall. I believe that I can do such things with impunity. So far I have not been arrested for arson. I believe that the other man is the one that is negligent. He is culpable and deserve to suffer losses caused by his own stupidity. A special provi- dence looks after my home and place of business. I believe all this, without any guar- anty of immunity from the attack of fire. I have no surety that fate has not nominated me for membership in “the club of other men.” But, as I have said, I am a fool. —_++2>_—_ What Is a Slow Burning Building? A slow burning building is one of “mill construction,” whre the enclosing walls and roof coverings are made of incombustible materials, with doors, windows and frames of wood, but with interior walls of brick or wood columns and girders, and the floor composd of heavy timbers and planks with no con- cealed air spaces between. The roof constructed with trusses or wooden beams of sufficient strength for the load carried, but in no case less than six inches by six inches in cross sec- tions, spaced not less than five feet nor more than ten feet on centers, with roof planking not less than one and three-quarters inches in thickness. With this type of construction it can be very readily seen that the chances for a fire to spread rapidly are reduced to a minimum. —_++>—_—_ Novel Silhouettes Offered For Wear Under Silk Hosiery. An unusual novelty for wear with silk hosiery is noted here in the form of cut-out silhouettes to be worn under sheer stockings. They are inserted half way down the hose and held in place by glue. Seen through the stock- ings they give the appearance of a drawing. The silhouettes are small and come in a variety of designs, in- cluding butterflies, lizards, devils, cats, dogs and mice. eaused by 15 Class Mutual Insurance Agency C. N. BRISTOL H. G. BUNDY A. T. MONSON “The Agency of Personal Service”’ INSPECTORS, AUDITORS, STATE AGENTS Representing The Hardware and Implement Mutuals— The Finnish Mutual —The Central Manufacturers’ Mutual and Associate Companies. Graded dividends ot 20 to 50% on all policies accord- ing to the class of business at risk. FIRE - AUTOMOBILE - PLATE GLASS 305-06 Murray Building Grand Rapids, Mich. Merchants Life Insurance Company RANSOM E. OLDS WILLIAM A. WATTS © Chairman of Board President Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying tenet Cons O70 LESS Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER Affiliated with The Michigan Retail Dry Goods Association An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. MICHIGAN TRADESMAN J. L. MacInerney. October 26, 1927 v oof errrvenmccmmenenetmetigas i890 s he a, }.> we °F qQ}d October 26, 1927 MICHIGAN TRADESMAN 17 MEN OF MARK. J. L. MacInerney, President National Spring & Wire Co. In every commercial transaction the buyer is pretty certain to make sure he is receiving that for which he is pay- ing, whether it be labor or goods. This is one of the first principles of busi- ness prudence and, indeed, the very foundation of successful commercial life. In an age which requires the buyer to protect his interests in ths manner, ‘+ ig refreshing to come upon a busi- ness man who is quite active and earn- est in seeing that he not only receives that which he pays but that he delivers that for whch he accepts pay- ment. A business conducted upon such tor, a policy is neither a fad nor a fancy. It is conducted on principles highly altruistic, yet it is an altruism that in- sures success. We are l.ving in a time of much giving of advice; and the fact that it is displayed in large type does not give it any more value. The world has be- come a whirlpool of business activity, on the outer rim of which are perched w seacres who have no intention of en- gaging in the contest themselves. They are content to give advice to the com- batants without securing any personal knowledge of the problems confront- ing them. Yet not all wise counsel of these spectators of the commercial battle contains anything truer than the axioms that we wrote in the crude copy books of childhood with infant hands. These new truths are but fresh versions of old ones and men still re- ceive their best advice from the lips of dead teachers and the pens of sleeping philosophers. ‘Honesty is the best policy” was the fine phrase written in Spencerian hand in the old copy book; and we wrote it and rewrote it until it our truth indelibly impressed upon We had that presented to us since, many a time, but was memories. have it is the old truth nevertheless. It is an axiom a [ttle misleading on first put material interest ciple; but such is not its intention. It consideration. It seems to above moral prin- simply presupposes honesty and then that he shall be the gainer and not the loser by this pronciple in business. It tells him that honest purposes and honest practice assures the honest man mean not only peace but ultimate pros- perity. In Grand Rapids there is a concern manufacturing bed springs, mattresses, and transacts automobile busi- furniture springs constructions, which ness on the broad-minded policy sug- gested above, and there is nothing to indicate that it will not be a successful policy. In fact, the interesting history of the superman who is responsible for undertaking leads to the belief that he is not only grounded in eternal truth, but that the business he has espoused will exemplify the correct- the very near this ness of his theory in tuture. James L. MacInerney possesses to a remarkable degree the race traits of three great peoples—the sturdy good sense of the Scotch, the dash and bril- liancy of the Irish and the close ap- plication to duty of the Danish people. There is no necessity to comment on the remarkable Scotch-Irish — strain which originated in Northern Ireland from the blood m:xture of the two peo- ples. It produced a race of men which has never been surpassed in this world for shrewdness, conservatism, progres- Greater in many respects than the genuine Irish- man or pure blooded Scotchman, the Scotch-Irishman is in a class by him- self. Mr. MacInerney’s father was born in Pennsylvan:a, his grandfather in Scotland and his great grandfather in siveness and _ stability. Ireland. His mother was born in EI- mira, N. Y., but her ancestors for many generations were born in Den- mark. Mr. MacInerney was born in Elmira, Jan. 17, 1888. His early education was obtained in the public schools of that city. Hs mother died when he was 7 years old. The family subsequently removed to Leonardsville, a small town near Utica, where he entered the home of W. W. Coon, general dealer, who him board and clothes for the assistance he could mer- He swept the store, sold goods behind the drove a wagon into the exchanging staple merchan- He devoted seven years to the service of the Coon gave the hours. render chant outside of school counter and country, dise for butter and eggs. store, five years as an employe and two years as a partner in the business. Leonardsville was a strong Advent- ist town and rece.ved frequent visits from Dr. John H. Kellogg, head of the Battle Creek Sanitarium. The young merchant acquainted with the an eager ear to his description of the became sattle Creek savant and gave advantages for young men in the Food City. The result was that he sold his interest in the store to his partner and took a position in the Sanitarium Food Co., at. Battle Creek. A year later he decided that Chicago offered greater opportunities for ad, than Battle Creek transferred himself to the Windy City. The first day he was in Chicago he was offered the position of manager 0° the domestic department in the Hill- A year later connect himself with & Co. He remained w.th seven years, during which time he worked in every de- partment of the institution. His last! position was manager of the depart- ment of correspondence and adjust- ments. He left Sears, Roebuck & Co. to take the management of the Phil- lipsborn’s mail order house, handling ladies’ garments When he became connected with this house it was doing a volume of $200,000 per year. He increased the annual volume to $26,000,000 inside of seven years. Learning of the opening in Grand Rapids growing out of the failure of the National Spring & Wire Co., he came here and looked over the prop- erty and the prospects of the business. Subsequent negotiations enabled him and his associates to acquire the busi- ness on a basis which enabled them to pay off all the creditors in full. The manufacture of automobile cushions is, vancement and man department store. he res gned to Sears, Roebuck this house exclusively. conducted under the same style as be- The manufacture of Marshall springs and mattresses is conducted under the style of the Marshall Com- pany. Mr. MacInerney considers the outlook of the business so gratifying that he confidently expects to build up the largest establishment of the kind in the United States. Although Mr. MacInerney has been in possess.on of the present plant but a few months, he has already fused the personnel of the organization into a closely-knit company, or brotherhood, conscious of its unity, power and pur- Mr. MacInerney inspires and One cannot do this by There fore. pose. directs it. force of personal gifts alone. must be qualities of the heart as well as of the head; and one finds these uppermost in Mr. MacInerney’s char- acter. No one can doubt for a mo- ment that he hals the personal interest of everyone on his staff at heart or that he possesses their affectionate regard. Fine and effective as Mr. MacInerney’s achievements have the they are only the earnest of what he will be able to do in the future under his present opportunities and environ- ment. Mr. MacInerney was married July 2, 1912, to Miss Kathryn Keller, of Chi- They have three children. 2-@ High Time To Pay Tribute To Genius. Washingtonians are demanding ¢ structure to commemorate the designer of their city, Major Pierre Charles L’Enfant. Heretofore his most effec- tive memorial has been the city itself, and the greatest tribute paid to him the resuscitation of his original plans which had been partially discarded. The Washington Post has discovered that there is no slab of stone or tablet of bronze or statue to his memory within the precincts of the capital, and urges that a memorial be erected in one of the spaces to be cleared in carrying out the original plans of the city. This is as it should be, for thanks largely to the taste and work of this companion of Lafayette, Washington is to-day one of the loveliest cities in the world. Had his original ideas been carried out from the beginning it would But the main has have been even finer. plan, conceived in spaciousness, been sufficiently followed to have made the capital a park-like city of vistas. When the present work of construct- ing new Federal office bu:ldings and of opening up finished, much will have been done to add to the beauty of the city. new streets is Major L’Enfant had the misfortune to disagree with some of the early poli- ticians of Georgetown. In the quarrel that ensued the President sided against offered not far White was a him. For his services he was the sum of $750 or a small lot site of the present Apparently economy from the House. Presidential watchword even before the administration of Mr. Coolidge. Dis- satisfied and insulted, he refused both. In his old age he sought suitable com- pensation from Congress without suc- cess, and finally died in 1825 a depend- ent of a family by the name of Digges His eccentric was in Maryland. was an disposition; he somewhat sus- picious and inclined to want to have his own way. It is to his ach‘evements rather than to his personal qualities that it is pro- In the days when the United States had only a few million inhabitants scattered along the Atlantic E Enfant had the vision to prepare a capital for a great Nation. To be sure, the growth of the city has exceeded even his dreams, but much of this has come within the last posed to erect a memorial. seaboard, quarter century. Strangely enough, one of the artistic dangers which he most feared when it was originally planned to auction off the city lots not only came to pass soon but remained long— the erection of “huddles of shanties” near important building sites. These at last are disappearing under the pres- sure of present-day real estate devel- That they persisted so long is in a sense a further tribute to his He rightly understood the problems of planning a great c.ty. It opment. foresight. is high time for that city to show its understanding of his genius by paying him the tribute of a memorial. —_—__@¢ > _ Grocer Has Eyes on New Revenue Source. The American stomach, somehow or other, in the course of a year man- get around 400,000,000 quarts drinks. ages to of soft Wise fast growing business and are getting behind it. Soit drinks are now con- sidered foods by many—and the gro- grocers have their eye on this cery store is the family food supply house. ———_>--- Housewife Is Urged To Use More Salmon. The Alaskan salmon canners are campaign to popularize pink salmon with the house- wife. We presume the keynote will be “pink salmon for pale people.” starting an advertising Sis ae i ag 18 DRY GOODS Michigan ReRtail Ory Goods Association President—A. Kk. Frandsen, Hastings. First Vice-President—J. H. Lourim, Jackson. Second Vice-President—F. H. Nissly, Ypsilanti. Secretary-Treasurer—D. W. Robinson, Alma. Manager—Jason E. Hammond, Lansing. Pattern Companies Seldom Willing 'To Deal Fairly. Lansing, Oct. 25—We had two very interesting and profitable group meet- ings last week—one in Saginaw and one in Port Huron. The preparations for these meetings by Isaac P. James, t Saginaw, and J. B. Sperry, at Port Huron, were very carefully made and the luncheons which were served at both places were all that could be de- sired. To these gentlemen we extend our thanks and also extend thanks for as- sistance in the Saginaw meeting to former Presidents, D. M. Christian, of Owosso, and J. W. Knapp, of Lansing; to Ray Morton Hardy, of Lansing, and T. M. Sawyer, of Battle Creek. The vigorous and worth while advice at the Saginaw meeting by Mr. Knapp will long be remembered by the forty-three merchants—store owners and execu- tives—who were present. Non-mem- bers present at the Saginaw meeting were Mr. Gray, of the Reiser-Gray Co., of Saginaw and Mrs. E. €. Clark, of E. C. Clark Department Store, of Clio. Mr. Hardy was the principal speak- er at the Port Huron meeting. His presence on both of these occasions was very much appreciated and his contribution to the success of both meetings was very valuable. Mart Waalkes, traveling representa- tive for the Gsand Rapids Merchants Mutual Fire Insurance Co., and Frank J. Zielinsk., formerly of Manistee, now representing a New York buying syn- dicate, were also present. Non-members present at the Port Huron meeting were J. H. Stecker, of Applegate, and A. E. Fox, of Peck. Af en ter the meeting we were pleased to oll Mr. Fox as a member. A very pleasing feature of the meet- ing at Port Huron was the harvest festival sale which began that morning at the J. B. Sperry store. This won- derful store was cprtainly in holiday attire and practicaliy all of the thirty- six merchants who attended the meet- ine visited the Port Huron stores, in- cluding the special occasion put on at Sperry’s. . Two or three more District Meetings ior the Western part of the State are under consideration. Announcements later. A telephone message from Flint states that Glenn R. Jackson is slight- lv improved. His recovery is very slow, but his family and friends are encouraged that he will pull through. We were glad to greet H. C. Pinker- ton, of Marshall, Field & Co., at the Port Huron meeting. ‘Pink’ was for- merly the manager of the White’s dry goods store in Lapeer. We wish him success in his new vocation and ask our members to give him a listening ear when he calls, also an order once in a while. Our former educational director, Miss Celia R. Case, is now employed in a large department store at Ports- mouth, Ohio. Her next engagements are at Mack's, in Ann Arbor, a large store in Altoona. Penn., and Paducah, Kentucky. She hopes to greet her Michigan friends at our convention in Lansing next March. Pattern contracts, as usual seem to be a very perplexing problem with many of our merchants, especially in the smaller towns. Our files in this office are being loaded with corre- spondence between pattern companies and merchants and a careful review of the correspondence here confirms our impression that about the only courtesy the pattern companies are showing to MICHIGAN TRADESMAN the merchants in the smaller towns is the sending of a polite and affable man around to make the original contract. After that he, the merchant, is ignored, bluffed, cajoled and threatened direct- ly and indirectly if he does not live up to his end of the contract according to the construction placed on the same by the pattern company or some remote official. In a case recently reviewed by us the merchant desired to terminate his contrait. He found it difficult to give the proper notice, as required by the pattern company, insisting upon the 1otice given by him as being within the terms of the contract. Various items were unjustly charged back up- on the merchant. We endeavored to have a representative of the company call upon the merchant, but without success, the excuse being that the busi- ness was not large enough to warrant the expense of traveling. An interview was sought with the manager of the Pattern Co. in Chica- go. When our mf¢nber arrived there the manager was represented by his subordinate. After some more delay, our member has been notified that the Chicago office could not settle the problem and the same has been re- ferred to the New York office. All of this detail is given to indicate how the merchant is worn out by con- tinual evasion and subterfuge until, in sheer despair, he either renews his con- tract or takes his loss. We have usually gone on the prin- ciple that neither party in a contro- versy is all right or all wrong. We have attempted to be fair with the pat- tern companies and yet our experience within the last few weeks has caused us to lose faith in the willingness of some of the pattern companies to be fair. In view of these experiences we wish to advise our members. 1. Dig up your pattern contract and observe the date the contract was made and the number of years it is to continue in force. 2. Carefully read whether or not it is for one year, three years or five years. 3. Be sure to satisfy yourself just the date when you should write a letter to the company, giving notice of your desire to terminate the contract. 4. Do not make a contract with any pattern company without first getting the advice of the headquarters office or of some merchant in a larger nearby town whose business the pattern com- panies consider worth having. 5. If you have neglected to give the necessary notice for a termination of your contract and have thereby un- wittingly continued it for a definite period, make a courteous request to the company to terminate the contract within a reasonable time. If the com- pany dodges the issue by evasive cor- respondence or no correspondence at all, please report it to this office and we will try in a courteous way to have the company send a representative to modify the contract to suit your needs. 6. Do not be alarmed by threats that you cannot secure patterns if the contract which you now hold is not renewed or continued. Many of the larger stores positively refuse to make any pattern contracts at all and, so far as we have been able to learn, they do not have any trouble in supplying their patrons with all the patterns they need. Jason E. Hammond, Mer. Mich. Retail Dry Goods Ass’n. —__¢<2___ Are Buying Stock Goods. A fair demand for men’s wear stock goods is reported by mill representa- tives. These fabrics, representing the Carryover or surplus production of a mill, are being sold at substantial price concessions for use in the manufac- In some in- stances the sale of these goods runs into large quantities. One mill execu- tive, for example, said he had orders ture of low-priced suits. in hand during the past week for more than a thousand pieces. However, recent reports that buyers generally were taking old fabrics in preference to new, because they could obtain the former at reduced prices, were discounted by leading authorities in the trade. Clothing manufacturers with reputations for quality, style and newness to maintain could not indulge in such a practice, it was asserted. There always is a certain amount of this type of buying, these authorities added, but it is generally done by the smaller producer, who is interested solely in turning out merchandise in which price is the main factor. More- over, the supply of stock goods throughout the market is not large, ac- cording to most accounts, owing to the cautious production policy of the mills during recent seasons. i i Boutonniere Sales Increasing. The continued popularity of tweed ensembles with sweater-like blouses is resulting in an excellent demand for sturdy-looking boutonnieres. Conse- October 26, 1927 quently, several of the wholesale hous- es are selling with these costumes or separately, a wide assortment of flowers in leather and felt combina- tions. The most sought blooms are clusters of gardenias and roses, with foliage to match. The centers of the gardenias are made of gold metallic thread, while in the roses finely cut felt is used. When two flowers form the boutonniere one is of felt and the other of leather. Also offered are clusters of six small flowers in autumn shades that set off collarless sport suits. These bouquets are made of different colored flowers, but may also be had in solid blues, reds, tans, grays and browns. Prices range from $9 a dozen up. a The value of an advertising medium s far more accurately measured by the character of its readers and their belief in the truthfulness of the ap- peal to them than it is by the circu- lation or distribution of the publica- tion. MICHIGAN BELL TELEPHONE CO. EXTENSION TELEPHONE An EX- TENSION TELEPHONE beside your bed makes it unneces- sary for you to go down stairs to answer telephone calls. An Extension telephone costs only a few cents a day a » t * a) @ . é o ; {-. . « é . a ¢ “ Mr A » - * < > ‘s. > 6 A + a> a > October 26, 1927 Offers Novel Smoking Table- New smoking tables with genuine marble tops and the metal mountings and base finished in gold plate are equipped with a center handle for car- rying them. This gives the table added beauty, for when the figure of a dancer is the motif the drapery or handle scarf forms a loop handle quite artis- tically. The top has a framework in filigree design which is slightly raised and prevents the smoking articles from slipping off. The smokers’ sets sup- plied with the tables comprises three clear glass ash trays with the edges and holders for cigar or cigarette fin- ished in gold, a jar with the same kind of a top, a pipe holder and a stand for matches. The tables wholesale for $7.75 each. Other small tables with metal bases, made in imitation black marble tops, are also fitted with smok- ing sets and sell for $3.50 complete. —_+++>__ Black and Beige Dresses Sell. Although black velvet dresses of the better grade are not at present in such demand, black satin is. still being sought by retail stores. Beige is the second best color. With both colors little trimming is used, the silhouette being achieved by clever cutting and styling and great detail in the finish of cuffs, necklines, belts, etc. When a touch of color is required a handsome buckle fastens the belt or an attractive French pin is placed at a becoming angle on the shoulder. Sometimes the pin sets off one of the new collarless necklines. Increasing attention is given the treatment of skirts, with an indication here and there of the return of small godets and shirred sections attached to low-fitting yokes. in this category wholesale from $49 to $09: Dresses —_———- Hand-Made Dresses Active. There has been such a demand for misses’ hand-made dresses here of late that orders are now being placed for dresses are January delivery. These no longer confined to smocked peasant jerseys, but include crepe de chine, georgettes, Romaine crepes and_ fine voiles. A departure from the ordinary run of this type of garment is found in smart models in satin and crepe with the blouse sections trimmed in an all- These sell wool crepe and over design in steel beads. at $10.75. Some of the frocks, made with I[inen cuffs, are priced at $5.75. made in the newest styles with fancy yokes, pleated skirts and_ tailored- finish throttghout. Other heavy silk crepe, with fine hand-drawn collars They are models in work on the blouses and pleated skirts, are selling for $16.75. + ___- Holiday Umbrellas Are Novel. Umbrellas now being offered for the holiday trade are made in the new 21 inch length and in ombre stripes in all the new Fall shades. Of particular interest are the new handles, which feature a quartz and amber like com- position. The knob is of amber and is decorated with doll-like figures, little animals and small bits of the composi- tion carved in odd motifs. The um- brellas are made with sixteen ribs, are mounted on wooden shanks and have ferrules that match the handles. For MICHIGAN TRADESMAN the woman ‘who prefers less fancy styles there are many numbers in plain silk with heavy satin border stripes of the same or contrasting colors. These umbrellas have crooked handles cov- ered with leather to match the ferrules. Both of the described types wholesale at $84 a dozen or more. — Heavy Sweaters Well Sold Up. So active is the present demand for heavy sweaters, notably shakers, that deliveries in some instances cannot be made on new orders this side of Dec. 15. In many other cases it is impos- sible to get them out before late No- Mill stocks are absolutely lacking, due to buyers’ recent demands vember. shipments wherever It is more diffi- for immediate they could be made. cult to get the popular-priced numbers than the expensive ones, but even the latter are in none too liberal supply. Knitted sports coats of the more staple good demand and difficult to obtain in quantity for early types. are also in shipment. Novelty sweaters are not so active as the other kinds, but a good business in them is still being done. 2 Fancy Shoe Buckles Popular. fancy shoes is held responsible for the nu- The business being done in merous calls for novelty buckles, ob- long and medium-sized square shapes. Although steel is the popular choice, the vogue for brown leathers has cre- ated a demand for bronze buckles. In buckles for evening shoes those of silver composition nietal, with all-over effects in rhinestones and the occasion- al use of colored stones for borders, most Gold buckles set with topazes or rhinestones are by far the popular. are being shown on some of the new slippers made of gold-brocaded metal cloths. Daytime buckles range in price from $12 a dozen up, while those tor evening ‘wear start at $25 a dozen. —_—* +. Ribbon Demand Is Varied Here. Velvet and staple grosgrain ribbons of narrow and medium widths are the most actively selling items in the rib- bon trade, manufacturers say. The de- mand for satin numbers, which fell off somewhat, is now increasing. Some business is being done in fancy tinsel ribbons in black and gold and black and silver effects. There is also a call for tinsel jacquard and silk broche and brocaded types to be used in making handbags. Some of the wide Roman- stripe ribbons are being called for to be made into pleated lamp shades. Wide three-tone numbers are also be- ing used for this purpose. ——_—_—_+ 2 Coat Demand Still Lagging. The demand for women’s coats still lacks the vigor that is customary at this time. Re-orders are slow in de- veloping, and manufacturers complain of pressure for price concessions. To stimulate the consumer demand a num- ber of retailers have staged sales which in some instances are said to have aid- ed the turnover. It is not expected, however, that the situation will change for the better until comes colder. the weather be- Meanwhile, manufac- turers are forced to adopt a waiting attitude and are keeping a cautious check on production, BIXBY OFFICE SUPPLY COMPANY GRAND RAPIDS, MICHIGAN PERSONAL SERVICE Gives you better results. Our mov- ing and storage rates are very reasonable. Every load insured. BOMERS and WOLTJER 1041 Sherman and 1019 Baxter Sts. GRAND RAPIDS, MICH. Est. 1912 15 YEARS OF SERVICE QUAKER RESTAURANT THE HOME OF PURE FOOD 318 Monroe Ave. Grand Rapids Michigan Henry Smith FLORALCo., Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Expert Chemical Service Products Analyzed and Duplicated Process Developed and improved Consultation and Research The Industrial Laboratories, Inc. 127 Commerce Ave. Phone 65497 Grand Rapids, Mich. TER MOLEN & HART SPRINGS; Office Chair, Coil, Baby Jumper, General Assortment. Successors to Foster Stevens Tin Shop, 9 Commerce Ave. 5 GRAND RAPIDS, MICHIGAN Ship By Associated Truck GRAND RAPIDS, LANSING and DETROIT. Every Load Insured. Phone 55505 Wanted going mercantile establishments, large or small, in exchange for fin- est improved farms and commercial orchards in {| Michigan. All clear of en- Give full particulars first letter. Ad- dress No. 2000, c/o Mich- igan Tradesman. cumbrances. 19 Link, Petter & Company (lncorporated) Investment Bankers 6th FLOOR, MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN & ™ oA WILLetr-CHULSKI & Co. INVESTMENT BANKERS Listed and Unlisted Securities. 933-934 Michigan Trust Bldg. RAND RAPIDS, MICHIGAN 5 an Oh pepe | a a + ae Ne \ Hodenpy!] Hardy Securities Corporation Getiing the most out of your investments requiresa broad know- ledge of securities and how to use them best for your own purposes. Our service, based on il long experience, is yours for the asking. We handle only the best in investments. v 231 So. La Salle Street Chicago New York Jackson Grand Rapids First ns ncaa Are Lasting— DOES YOUR STATIONERY TRULY REPRESENT YOUR FIRM DISTINCTIVE INEXPENSIVE LETTER HEAD PLATES IN ONE OR MORE COLORS ev GRAPHIC ENGRAVING COMPANY PCr ot ae GRANO RAPIDS. MICHIGAN We are interested in the financial welfare of every man, woman and child who desires to get ahead. Our management is always in close touch with the client's interest, giving personal at- tention. Michigan Bond & Investment Company Investment Securities 1020 Grand Rapids National Bank Building Grand Rapids aban 20 RETAIL GROCER Retail Grocers and General Merchants Association. President—Orla Bailey, Lansing. Vice-Pres.—Hans Johnson, Muskegon. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Albrecht, Detroit. Co-Operative Advertising Is Finding Itself. Necessity, the well-known mother of invention, is slowly evolving advertis- ing grocers out of the rank and file. Time will be long, of course, before a large percentage of the grocers learn to take advertising seriously enough to work at it as they now work at wait- ing on trade, sending out orders, put- ting in routine displays, sweeping out and various other tasks to which they long have been accustomed. But im- provement already becomes noticeable. As 1 write I have a page from a before me. It was a bunch of grocers Minneapolis paper printed in 1923 by who called themselves Square Deal Grocers. There is no word in it ex- cept meaningless generalit.es, not even glittering. A carpenter's steel square is supposed to be pictured in the cheap drawing; but that is so obscure that I did not get the idea until I had looked This main- 1 long and studied carefully. ly because said square is too big for the space. It loses itself in a faint mar- ginal effect. The text tells that square deal gro- cers give service, quality and specials that mean economy and convenience. A bond-like surrounds Our which agrees (1) To give frame Pledge, prompt and courteous service at all ) To handle only the best and purest foods: (3) To give honest meas- ure at a fair price; (4) To offer special bargains as often as good merchandise times; (2 is available and good business will per- mit: (5) To guard the interests of our customers by rigid observance of proper sanitary measures; (6) To be good citizens by taking a lively inter- est in neighborhood and civic affairs; and (7) To give everyone a square deal. “Took for the Square Deal Grocer in Your Neighborhood” is the caption of a column of names and addresses in the var.ous sections of Minneapolis; but one must read down that column or skip it to the bottom before one can learn how to know a square deal grocer. There, at the bottom, beside the column, we find a broad arrow which points downward to this: “Look for the Square Deal Pledge and Sign. There is a Square Deal Grocer in your neighborhood. He has this pledge displayed in his store and the dist-nc- tive red and yellow Square Deal streamers in his windows. Let the Square Deal sign be your guide to good food at fair prices.” Now, I should like to indicate some of the many weaknesses in this stuff, but I want to do it without leaving the impression that I am laughing or pok- ing fun or ridicule at the advertisers. I am, in fact, writing with the utmost sympathy from the standpoint of the individual grocer, but it must be re- membered that the grocer is so new at advertising that mistakes are inevitable —especially if he tries to write his ad- vertisements and indicate the display and setting himself—and that such MICHIGAN TRADESMAN mistakes must be pointed out or I shall do him no service. So here we have a meaningless lot of talk, plus a long list of names and addresses through which it is unlikely that many people will read, plus a pointed direction to our boss, the cus tomer, what she must do. There being 123 sgners of this advertisement—a full newspaper page, as I say—two things seem certain; yes, several more things: 1. Each grocer paid only a dollar or two and it is my guess that he con- tributed grudgingly. 2. Most were disappointed w.th re- ss ert: ‘Moa dropped out of future effort. 4. The advertisement fell pretty fla + Consumers were subconsciously repelled by the text. Taking the last first: Folks do not like to be told to do a certain thing. Especially they do not like to be told to do something that seems to have little or no object. So skilled adver- tisers provide the object as a strong inducement; then they tell folks what to do w.thout letting the readers sus- pect they are being told. Let us assume that all these grocers have set on a certain line of canned peaches. These are, say, Pacific Coast Yellow Clings, extra fancy grade. The label bears a peach with the word Melba across its face. Let the adver- tising describe this peach, saying that it is packed in extra rich, sweet syrup, that the pieces are full halves of large peaches, picked when fully ripe and canned right in the orchards where grown, and that each can contains seven—sometimes eight—pieces. wn Say that these are of quality seldom offered less than the regular price of 35 cents per can, but even at that price they are splendid value, because, after all, a can contains seven portions or more, and this coming week, beg nning Monday, Oct. 31, they will be priced at 33 cents per can, three for 97 cents, six for $1.93, or $3.85 per dozen. Say, “We urge every housewife in Minneapolis to try a can or two on Monday, to test out the quality and deliciousness of these wonderful peaches. Then, if they come up to our description, buy three, or six or a dozen cans, depend- ‘ng on your needs, for they will be on this special sale all next week.” They say: “These peaches—and all other goods listed on this page—are al- had in any Square Deal Grocery Store, and you can know a Square Deal Grocer by the signs and streamers in his store and on his win- dows. No doubt there is a Square Deal Grocer near you—a list of all of them, with addresses, appears on this page. The Square Deal Grocer is a good man to know and trade with.” ways to be In a page of space much can be in- serted. Any group of stores will be able to dig up plenty of high grade, fine merchandise to describe as I have described the peaches. Every good neighborhood store has a department of fruits and vegetables. That depart- ment should be mentioned and an in- dicatton of the range of choice now seasonable—without prices, of course (Continued on page 31) ed October 26, 1927 This Service Will Keep Your Customers Coming. Today customers expect service, and lots of it. Here is one way to give them what they want and at the same time increase your sales. Let them know that you sell Fleischmann’s Yeast for Health. Every day more and more people are including it in their daily diet—get your share of this new business. And, incidentally, sell them more of all the groceries they need. Healthy customers always buy more groceries. FLEISCHMANN’S YEAST Service Don’t Say Bread — Say OLSUM Dicatla COOKIE CAKES AND CRACKERS ARE MOST DELICIOUS AND WHOLESOME. YOU WILL FIND A HEKMAN FOR EVERY OCCASION AND TO SUIT YOUR TASTE. M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN Direct carload receivers of UNIFRUIT BANANAS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables ? a» ave Tare October 26, 1927 MICHIGAN TRADESMAN 21 ‘MEAT DEALER Consumers Can Co-operate With Meat Industry. In talking to our radio aud‘ences we often point out instances when certain kinds of meat are liberal in supply and relatively low in price. We _ usually recommend to consumers that they buy more of the kind of meat mention- ed, not only because increased use at such a time helps their respective pocketbooks, but because in respond- ing to the call they help the industry at large. It is no so long ago that an appeal was broadly made to consum- ers to use more ham and bacon. We feel that those who listened to the call and helped should be given credit for what they did. While the support was not so great as was hoped it was im- portant enough to move more hams and bacon into consumptive channels than were ever moved before in the same length of time under similar con- ditions. The hams and bacon that sold best were the weights that are usually sold through retail stores, and this par- ticular part of the total supply was materially reduced to the advantage of the industry and to the profit of those who bought the meat. Heavier weights of similar quality did not receive as much support as was expected, how- ever, and the supply of ham weighing up ‘to eighteen pounds and bacon str-ps weighing from twelve to sixteen pounds are on hand at the present time in rather Ibieral quantities. The frugal housewife will do well to swing a little towards heavier weights at the present time if she w shes to keep her meat bill to its lowest point. A ham weigh- ing eighteen pounds, or a piece of bacon weighing sixteen pounds, may be too much for one purchase, unless the family is large or there are others besides the regular family to feed. There are few homes where one-half of such cuts could not be used to good advantage, especially when the keep:ng qualities of the meat are considered and the many uses to which it could be put. Ham is just as good cold as hot, and bacon can be used in seasoning vegetables to a far greater extent than is usual at the present time. There is nothing ‘that gives greater meat insur- ance than a good piece of ham or bacon in the house. Slices from the ham can be cut off to meet emergencies, and bacon sliced off of a nice slab is al- ways fresh and good. Both of these cuts will be pretty apt to be approved by all members of the family or who- ever happens to be eating at the home table. —____* -¢-. Distinct:ve Meat Flavors Sell Meat. Nearly everything that is eaten has flavor. Some of these flavors are very pleasing, some are just ordinarily so, and some are not pleasing at all. Meat flavors are very pleasing to most of us and when the meat is of high quality the flavor is more appealing than when the quality is not so good. The flavors are contained chiefly in the juices, and the quantity and kind of juices deter- m'ne whether the meat eaten is to give satisfaction or not. There is no dis- tinct difference in this respect between meat and fruit, for instance. We all know that some strawberries and some apples taste better than others, and that they taste different during a rainy season than during a dry one. Meat flavors, however, are influenced by the kind and quantity of feed the animal had before slaughtered. Best flavored meat is generally conceded to be that which has come from animals fed on grain. It usually costs more to pre- pare animals for market on a grain than on a grass diet. If the meat is found to please consumers better when the flavor is such as comes from careful feeding they are sure to eat more of it than if it did not suit them so well. The price has considerable influence on the amount eaten from a Strictly dietetical standpoint, but by no means as great as its influence from a com- mercial standpoint. In other words, people are influenced to a far greater extent by their reta.lers’ responses to lower prices than by their own person- al desire to save the difference between what meat of high quality costs to pro- duce, compared with what the lower quality costs. Let us illustrate more specifically what we mean. Suppose we consider a meal in a good restau- rant, hotel or dining car. Suppose we figure one-half pound of meat as a portion. The wholesale difference be- tween high and ordinary quality cuts to supply such portions would not be more than ten cents a pound at the The in a portion would not be more than five cents. If we consider a meal costing from a dollar and twenty-five cents to a dol- lar and seventy-five cents how many would hesitate at a nickel more or less on the meat part of it? We believe the same condition exists in a large measure in the home. Everybody wants nice, tender meat and the price is soon forgotten if the quality is right. most. difference —_++2—___ Window of Store Shows Its Policy. It has been said that the window is the mirror of the store—that the mirror reflects not only the policy of the store, but the actual character of the individuals in the store. One of our contemporaries states: “If the window is shabbily or sloven- ly dressed, invariably the interior of the store will present the same ap- pearance, as well the personal looks of proprietor and clerks. “If the window is bright, attractive and appealing, the interior of the store likewise will be, and the proprietor and clerks alert, courteous and ready to serve.” Certain it is that your sales message is sent to the passing prospective cus- tomer through your window displays. These silent salesmen really represent a force that might well be compared to the good a number of expert clerks do inside your establishment. —_+---—____ What the Navy Eats. When the Navy eats its daily break- fast it consumes s xty-two tons of food naval statisticians have estimated. Al- though the men may be far at sea, their breakfast consists of the best of food, including eggs, bacon, ham, sausage and pancakes, and it is not far removed from the diet the bluejackets would receive at home, ROFITS RESULT FROM RUMFORD The stability of Rumford has been re- flected by the years of service it has ren- dered to the housewives of the country and the steady and fruitful source of profit it has been to the dealers. RUMFORD CHEMICAL WORKS Providence, R.1I. A good seller A splendid repeater HOLLAND RUSK AMERICA’S FINEST TOAST Place your order today All jobbers HOLLAND RUSK CO., Inc. . Holland, Michigan GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES R AP#HeHeas MtieéeH & G KR AN DBD G A N VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruits and Vegetables Now Offering: Cranberries, Bagas, Sweet Potatoes, “VinkeBrand” Mich. Onions, Oranges, Bananas, etc. Always Sell LILY WHITE FLOUR “The Flour the best cooks use.” Also our high quality specialties Rowena Yes Ma'am Graham Rowena Pancake Flour Rowena Golden G Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING COMPANY Grand Rapids, Michigan THE TOLEDO PLATE & WINDOW GLASS COMPANY MIRRORS—ART GLASS—DRESSER TOPS--AUTOMOBILE—SHOW CASE GLASS All Kinds of Glass for Building Purposes 501-511 Ionia Avenue., S. W. Grand Rapids, Michigan THE BEST THREE AMSTERDAM BROOMS PRIZE White Fwan Golddond AMSTERDAM BROOM COMPANY 41-55 Brookside Avenue, Amsterdan, N. Y. aS SSSA OR oe SNES a Seance Seer So Se ae RE a ST 22 MICHIGAN TRADESMAN October 26, 1927 HARDWARE Michigan Retail Hardware Association. President—C. L. Glasgow, Nashville. Vice-Pres.—Herman Dignan, Owosso. Secretary—A. J. Scott, Marine City. ‘Treasurer—William Moore, Detroit. Suggestions For the Hardware Dealer in November. Written for the Tradesman. With the coming of November the hardware dealer should begin to show his winter lines and should give his window displays that seasonable aspect which is expected and timely at this period of the year. October, being one of the “in be- tween” months, is rather a difficult period for attractive yet appropriate display. But on this score November presents no difficulties whatever. It is sound policy for the merchant to make his windows reflect the char- acter of the season, not merely in the goods displayed but in the decorative accessories. The goods displayed do not always, of themselves, convey the desired seasonable impression. Thus, a skate display to some extent sug- gests winter; but a patch of imitation snow and ice will give the display a feeling. The merchant, in trimming his win- wherever possible use seasonable fee dows, should decorative accessories to give the dis- This is by no Just as gar- he spring are helped out play a season color. means a difficult matter. den tools in t by a freshly turned earth or a bit of green stuff, so in the late autumn a display of skates, cow ties, horse blan- kets or similar timely lines will be im- proved by a suggestion of ice or snow. These little artistic and colorful touch- es are not difficult to contrive, and they add immensely to the effectiveness of a display. In November the merchant can dis- play such lines as horse blankets, cow ties, lumbermen’s tools, lanterns, sleigh bells, skates, snow shoes, toboggans, sleighs, weather strip, snow shovels, hockey sticks, and the like. Many merchants neglect to adequate- ly push glass, putty and paint for the restoration of storm windows. At one time this was a very important feature of the early November trade, but in recent years it has been neglected. If these lines were properly pushed, a lot of glass, paint and putty could be sold. Many a disreputable storm window is being put up because the householder is not being provided with the articles necessary for renovation. Right now is a good time to run a “Get Ready for Winter’ window dis- play. The merchant in such a display can show paint, putty and glass, along window cleaners, aint, with step ladders, mops, pails, etc. Use show cards em- phasizing the dominant idea of getting everything ship-shape ahead of the ad- Other showcards can urge that a house with vent of really cold weather. shabby storm windows is spoiled in appearance, and that a loose pane of glass in a storm window is likely to be dislodged and broken if it is not at- tended to. “Get the storm windows in shape for winter,” is a timely slogan which ought to develop some business. “A dab of putty saves many a pane,” is another catchy line to use on a showcard. “Fix the windows now to keep out the wind later,” is a good line to use. Incidentally, many merchants do not appreciate the extent to which catchy slogans on attractive showcards add to the effectiveness of any window display. Stoves, ranges, oil cookers and heat- ers, and similar lines, should now be given prominent display. Too often these goods are practically left to sell themselves. They are apt to. be crowded to the back of the store, where, unless he asks for them, a cus¢ tomer never sees them. They should be put where they have some chance of attracting notice and influencing sales. Many people could, with a little effort, be induced to replace an obsolete range or heater with something of the newest type. Nor is your effort in this direc- tion wasted even if you don’t make a sale. You are cultivating the ground from which, if you follow up your in- itial effort, you may reasonably hope to reap a harvest next year. In connection with these lines a good display can often be built around the idea of “cosy comfort in winter.” The window trim does not need to be par- icularly new to make an effective ap- peal. At the same time, any novel ideas the merchant can introduce into such a display will be helpful. The most effective displays are al- which carry out some such specific idea as this. They are not mere showings of timely goods; most always those the goods are arranged in such a way as to present a real idea to the passer- by. Take the “cosy comfort in winter” idea. You may think at the outset that comparatively few articles in your stock will fit into such a display. This is not the case, however. A first essential to warmth. To this end you can show coal, gas, oil and electric heaters of sifters, coal scuttles, pokers and other accessories. winter comfort 1s various types, with ash Weather strip can also be shown in such a display. A next essential is light. electric lamps, and even candles and candle sticks. And as warmth and light are relatively futile without at- Here you can show gas, oil and tractive backgrounds, the display can also include curtain rods, screens, and various lines for interior decorating— such as wall tints, varnishes, radiator paints, pipe enamel, etc. A display along the “cosy comfort” line might feature a mantel grate at one side of the window, with a small table displaying a reading lamp, a coffee percolator, an electric toaster, etc. With the aid of screens a very cozy-looking room can curtains and be designed; and at night, with the help of a red light and some red tissue in the grate, and the lamp lit, the dis- play would be exceptionally effective. This “cozy comfort in winter” idea is worth working out: and naturally the most effective display will be that which most effectively carries out the idea and at the same time displays the largest goods. For no window display can be fully effective showing of that does not take a long step forward in the direction of actually selling goods. Another “Get Ready for Holiday Visitors” display can feature interior paint specialties. In the paint depart- ment, so long as there is fine, clear out- door weather—and this often lasts weld into November—outdoor paints can be given prominence. With the coming of inclement weath- er, however, the dealer will naturally stress the indoor specialties. He has two holidays coming, Thanksgiving and Christmas. On one occasion or the other almost every home in the com- munity will have visitors. Which is one powerful reason why the folks at home should brighten up for the holi- days. The second powerful reason is that every home ought anyway to brighten up for the dull winter months. “Get Ready for Holiday links up logically with Visitors” your “Cozy Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN 7 Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle strictly confidential. GRAND RAPIDS An experienced hardware salesman wishing to make a new connection may communicate with us. All correspondence or personal interviews held Founded 1837 fostes Stevens6&Co. 61-63 Commerce Ave., S.W. WHOLESALE HARDWARE MICHIGAN office furniture. 7 N. IONIA AVE. STORE FIXTURES — NEW AND USED Show cases, wall cases, restaurant supplies, scales, cash registers, and Call 67143 or write Grand Rapids Store Fixture Co. N. FREEMAN, Msgr. Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars BROWN &SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN October 26, 1927 idea. The one You can put Comfort in Winter” dovetails into the other. on separate displays consecutively; or if you have a window large enough you can combine the two ideas. The interior paint display should be put on several weeks before the Thanksgiving holiday. Late October or early November is not too early. At this juncture you can stress the idea that now is the time to brighten up the home. Remind your customers that a little later they will be too busy. For such a display there are numer- ous lines of interest. Varnishes, stains, enamels, flat wall paint, bronze and aluminum paint, polishes, floor wax and many other indoor specialties can be shown. It is quite often ‘a worth- while idea to get out a circular letter to a carefully selected mailing list, dealing with this topic, and making practical suggestions as to the various things that can be done to “brighten up” and the special paint or other preparations to use for this purpose. Do not forget the Thanksgiving dis- This should be put on a little in advance of the holiday. In the Thanksgiving window, cutlery can be made one of the major features. Few lines lend themselves more readily t¢ play. attractive display. Food choppers, roasting pans, sauce pans, pie pans and similar articles associated with the Thanksgiving dinner can be displayed at this season and pushed to good ad- vantage. One dealer who had at his disposal an exceptionally wide window put on a very attractive display. Down the center of the wide window he ran a temporary partition with a doorway at the back and toward the front an open- ing with a shelf to represent a serving table. The result was to convert the window into two separate rooms. Back-, grounds were provided of beaverboard freshly decorated with attractive wall tints. The one room was fitted up to repre- sent a kitchen. On the end wall was hanging a complete showing of mod- ern kitchen utensils—everything that would be of use in a model kitchen. In the foreground was the latest mode’ kitchen range, with stove pipe con- nected to a dummy chimney. The oven was open, with a roasting pan showing a dummy fowl; also pie pans, and various other items. The tea- kettle was in place on the top of the stove, also sauce pans, supposedly cooking vegetables, and other items incidental to the preparation of a Thanksgiving dinner. Even the food- chopper and other utensils used in pre- paring the turkey dressing were in slace on a shelf. The next room represented the din- ‘ng room, and showed the table set with cloth, dishes, knives and forks in place, awaiting the dinner. A promin- ent feature was a fine carving set; and cut glass and silverware were also shown. At intervals the displays were varied by transferring the dummy fowl, the coffee percolator, and some of the dishes from the range to the dining room table. Occasionally, ar- ticles were shown on the serving table en route from one room to the other. Beyond the table was shown a dummy fireplace, with candle sticks on the MICHIGAN TRADESMAN 23 mantel and some small decorativg items of hammered brass while below shown the tongs, fire- screen and other accessories. Toward the end of November fact, little by little as the month pro- gresses—the ordinary lines of stock should be moved back to make way for were pceker, in holiday goods. Your Christmas cam- paign, if not already mapped out at the beginning of November, should be planned without delay. If you have not already ordered your goods you should do so. The great secret of se- curing the best of the Christmas trade is to start early, and go forward with a rush that never falters. Have the goods before the customers begin tc want them; then they will not have to pick their presents at other stores only to discover later that you have got them in. With the holiday displays close at hand the merchant should look to his window lighting. Proper illumination adds much to the effectiveness of any display. There is something particu- larly attractive about a handsome dis- play brilliantly lighted, especially at Christmas when the days and nights are dull and dark and illumination is everything. With preparations to be made for the Christmas selling in addition to attending to current business demands, November should be a busy month for the hardware dealer. But careful plan- ning now will make the Christmas campaign that much more successful. Victor Lauriston. —__> +> ___ “Hot Dogs” Twisted By Machine. After several years’ work on the part of its mechanical experts, a concern is putting on the market a machine for twisting “hot dogs” automatically. It is said to have a capacity of 10,000 (about 850 pounds) an hour, compared with an hourly production of about 800 frankfurters by expert girl hand twisters In addition to this and it.s sanitary features, the machine is also said to make the links of uniform length, which is not always the case when the work is done by hand. The further claim is made that the device cuts the expense of twisting the frank- furters from 50 to 60 per cent., and that the cost of installing it is negli- gible. It is run by a one-quarter horsepower electric motor that can be operated by power from an ordinary light socket. The machine has been developed by Henry Cohn, who is President of the concern which makes it. 2 -—- Handbag Makers Are Busy. Manufacturers of women’s handbags continue to report active re-ordering by the stores. If anything, the demand has quickenéd recently and promises to be active for some weeks to come. Antelope bags in flat and pouch styles are far in the lead and some difficulty is experienced in getting sufficient skins, which are imported. Styles of calfskin and other leathers are also being called for to a considerable ex- tent. Fabric bags are meeting with greater interest and good business has recently been placed in velvet types. ——_>--+—____ You get ahead just in the proportion as you keep your mind on your job. HART BRAND The Choice of the Land HART Fancy Quality saga D oe FOODS TRADE MARK Fruits Vegetables Look for the RED HEART | On The Can W. R. ROACH & CO. General Offices Grand Rapids, Michigan WHITE HOUSE COFFEE National Distribution for Over 40 Years When you sell White House Coffee, you profit from a reputation that has grown through nearly half a century. Yet the acid test is the serving of White House Coffee in your own home. ‘try this test. Compare the aroma, the cich coffee taste, with any other brand of voffee. After drinking White House Coffee, yourself, you will push it all the harder among your trade. The Flavor Is Roasted In! Dh dee Amel hd Boston - Chicago Portsmouth, Va. DWINELL-WRIGHT COMPANY Michigan Distributors—LEE & CADY 24 COMMERCIAL TRAVELER Growth of Los Angeles Necessitates Complete Realignment. Los Angeles, Oct. 20—Down in Ohio, the other day, a young girl was caught stealing money to buy tomb- stones for some relatives. The act was certainly a reflection on common sense. The Angel Gabriel is pictured to be amazingly accurate, in memory and memoranda. There is no possibility of his forgetting or mistaking anyone, even though buried in the sea. Be- sides, science proves that the earth and men on it will last at least one hundred million years, which would be beyond the life of a tombstone. Ostentation in the burial of the human species has al- ways seemed sickening to me. Thous- ands of poor widows and daughters, by the way, rob and impoverish them- selves to provide tombstones and elab- orate funerals for husbands and fathers who never did very much for them and it is usually among t the poorer families that this species of extravagance pre- vails. Spiritual adv.sers of the be- reaved could do much for humanity if they would use their good offices in discouraging unnecessary outlay and reducing profits for the undertaker and tombstone makers. Los Angeles city rounded out the first century of its existence in 1881. Its population then was est.mated at 12.000. It had begun the century in 1781 with 44, hence its average annual increase was 120. I remember visiting here in 1884, on the occasion of selling a new dress of type to the Los Angeles Times, con- ducted for years by General Harrison Gray Otis. The estimated population at that tme was 18,000, but it did not look the part. At that time from main street to Los Angeles river was a suc- cession of orange groves and vineyards, with an occasional walnut orchard in- terspersed. It is said the Angel City never looked more beautiful than at that period. But it is truly wonderful now, with its richness of verdure and flowers of everv kind and description. In the days I speak of the tourist was not much in evidence. Immigrants there were, but those who came here were either transients or became easily assimilated with California ways or of them. Publ city was meager and there was no chamber of commerce to herald to the world the greatness of Los Angeles. Occasionally a newspaper correspondent or a book maker did cover the city and write it up, or write it down, as the fancy seized him—pat- ted himself appreciatingly over his discovery if .t pleased him or slandered it maliciously if it did not. Yesterday and to-day are strangely blended. You stroll among thousands of vines that are a century old and yet are in full bloom. You pass a garden just redeemed from the dust and ashes of the wilderness. You pluck an orange from a tree which was venerable when Charles the Fourth was king of Spain and here and there you meet a man who has sat down six years awaiting his first crop. Even now a drive through the old quarter of the city takes you to the heart of Mexico, with the low-eaved fronts, the windows sunk like niches in the walls, Italic- faced porticos, the lazy dogs dozing in the sun. In ten minutes you are wh rled between two lines of newly- made fragrance—such luxuriance of vegetation. In Spanish-American coun- tries the “plaza” is the center of com- munity life—the center of social events. Los Angeles, being of Spanish birth, has its plaza, but this royal square has long ceased to be the center of com- munal life or a political hot-bed. These activities have been transferred to Pershing Square, directly in front of the palatial Biltmore Hotel, where all the complicated problems of the Uni- verse are threshed out daily and settled —for the time being. But the old Plaza is st-ll im evidence and in use as MICHIGAN TRADESMAN a breathing place for old Los Angeles. It is located across the street from the old Mission church, which has been for a centurv a Mecca for visitors, and from its present state of preservation Dromises.to be a fat subject for tourist lectures for a long time to come. The Plaza offers many an object lesson in the cosmopolitan characteristics of Los Angeles’ population. At this point the civilization of the Occident and Orient meet, but do not mingle. Each main- tains its own customs and beliefs and respects those of the other. From the Eastern border a temple devoted to the worsh.p of the Chinese god, Joss, con- fronts one; on the Western side of the square a Christian church which wor- ships a Christian God. As in all other parts of California the inhabitants are so intent on boosting their city and speculating in suburban lots that they have no time for familiar- izing themselves with the history of their own city, especially of modern history. All kinds of imaginative in- cidents are indulged in by writers and, unless one displays wonderful powers of discrimination, he is liable to stray away from the portals of truth and get fussed up with fiction. Amer.can cities grow erratically. Even the staid Eastern cities have their boom periods, when they seem to take on the exuberance of youth and make for a limited time an exuberant growth, but the Pacific coast cities for several decades have made _ the most rapid growth of any in the United States, with the single except.on of Detroit. Some of them have trebled in size within the period between two Federal censuses. Los Angeles is one of them. From a population of 12,000 in 1881, she now claims a million and a quarter. And she may be right in her calcula- tions. Certanly she has the metro- poltan ars of New York and many conceits which would do Boston credit. The business district of the city is continually on the move. The Plaza is no longer anywhere near its center. Neither is Pershing Square. In the West you find Westlake Prk, three miles away, surrounded by ‘bus_ness houses of much pretentidn, and then miles further away, Vermont avenue, which is improving rapidly. It is a good thing, for the transportation prob- lem is confronting the city authorities and the scatter.ng of business conges- tion is the only remedy. A magnificent plan for an immense cultural and administrative center has been completed. The engineers sub- mitted and considered 875 sketches be- fore making a decision. A vast area is involved. The project is astound.ng in magnitude and entrancing in beauty. It involves twelve plazas, a vast pas- senger terminal, splendid esplanades, radial street. arteries connecting with every main highway, East and West streets on grade and North and South Streets depressed to el.minate entire- ly crossings. All public buildings will be assembled handsomely, with many practical and artistic features, and made easily accessible from all points of the city and county. The historic old Misson church will become part of the prodigious new project. The older section of the city will be re- juvenated and glorified. The down- town traffic congestion will be greatly relieved by fitting this big center scheme into a major traffic plan which involves an expenditure of over a hundred millions and covers the entire city area of 441 square miles. Reno G. Hoag, who conducts the Hotel Lafayette, at Marietta, Oho, is on old Michigan landlord who still keeps in touch with his old friends. Recently in the hotel publications he has had a good deal to say about the operation of dining rooms and some of his suggestions are well worth con- sideration by suv» as are still using red ink on their ledger pages. He declares that he closed his regular cafe “tighter than a drum” several vears ago and has October 26, 1927 MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -i- 400 Baths RATES $2.50 and up per day. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL ‘‘An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop prices. Warm Friend Tavern Holland, Mich. 140 comfortable and clean rooms. Popular Dutch Grill with reasonable Always a room for the Com- mercial traveler. E. L. LELAND, Mgr. Yn f It is the Tuller ou Facing Grand Circus Park, the heart of Detroit. 800 ace come. o2. 50 and up. B. James, Manager. DETROIT, MICH. HOTEL ULLER “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, ERNEST W. NEIR, Manager. Michigan. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Columbia Hotel KALAMAZOO Good Place To Tie To Four Flags Hotel Niles, Michigan 80 Rooms—50 Baths 30 Rooms with Private Toilets N. P. MOWATT, Mgr. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon ate Michigan HOTEL GARY Holden operated os gio vou from $2. Everything modern. One of the best hotels in Indiana. Stop over night with us en route to Chicago. You will like it. C. L. HOLDEN, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING i 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventl- lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS, Manager NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. °50 Rooms—150 Rooms with Private Bath. turopean $1.50 and up per Day. RESTAURANT AND GRILL— cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. Grorce L. Crocker. Manager. Fh ¢ » ¥ ne ; } € aA > ¢ A r « 4 4 - » ¥ , A \ e. ° ” ¢ » ¥ ne ; j j é ni > ¢ r «+ é - - } 4 ,* » - - ~ ° - ‘ , le ‘maggyitieenetiindl r + jie 4 \ t A oa eo . < ~ + + ¥ 4 - » & ha ass October 26, 1927 MICHIGAN TRADESMAN 25 never s.nce had occasion to regret it. He has conducted instead a coffee shop and in addition a small dining room seating about forty, with service from the coffee shop kitchen of such items as coffee, waffles, toast, boiled eggs, fruits, cereals, ete. and with both table and counter service in the coffee shop proper. One surpr.sing thing in Mr. Hoag’s statement is that he feeds nearly all of the room guests and more especially for breakfast, which in most hotels is a ‘“frost.”. Next to the simple meal which I have served and advo- cated for many years, the Hoag plan appeals to me. I notice that my friend Edward R. Swett is going to enlarge his Occi- dental Hotel, at Muskegon, to the ex- tent of a $400,000 investment. The new building w.ll be eight stories, with a new lobby, which is very much need- ed, forty family apartments and. other desirable features. Lew W. Tuller, the Detroit hotel magnate has just disposed of some of his holdings, including the three resi- dential enterprises, the Park Avenue, Eddystone and Royal Palm. These properties represented an investment of nearly five millions and, considering that the hotel prospects in that city are none too good and offer little for the future, I should say Mr. Tuller was very fortunate in disposing of them. This sale will in no wise inter- fere with the successful operation of Hotel Tuller under the management of Ward James, the Tuller interests retaining this property. William C. Keeley, so well known in Michigan as former manager of the Morton Hotel, Grand Rapids, has se- cured control of Hotel Bellaire, 420 Diversey Parkway, Chicago, and will take personal charge of same, having relinquished the management of the Hotel Planters, of that city, in order to do so. The Bellaire is a new hotel, opened about two years ago, and has a choice location, being at the head of Lincoln Park. It has 200 rooms and enjoys a satisfactory patronage. Charley Renner, of Hotel Misha- waka, Mishawaka, Indiana, wants me to come and visit him this winter. A little bit late, Charley. Why not come out here and rest up a little? Los Angeles. certainly has ideal traffic arrangements on her down- town streets. Pedestrians, as well as drivers, are compelled to toe the mark or else pay the fiddler. No jay walk- ing is permitted at any time. Pedes- irians must pedal with the heavier traffic and if you happen to overlook the signals, vou will be asked to “pony up” $1 for the first offense, $2 for the second, and then from $5 up, accord- ing to the enormity of the crime. It works out satisfactorily. The Dutchman felicitating his dog on his life of indolence sans:care, took occasion to express himself thus: “You haf nuddings to do, blendy to ead, and ven you die, dot vos the end of you. But me; I haf to vorry and feed you, and ven I die I must go through h--l forever.” Inspired by. the thought that for endless weeks we must be con- fronted with syndicate pictures of Ruth Elder and what goes with them. In a recent letter I told you that the Supreme, Court of California had de- cided that a landlord could be held financially responsible for injuries sus- tained through the action of an earth- quake, if his building collapsed. That the injuries sustained were not through “an act of God,” as is usually a valid defense in most states. Now the Los Angeles courts are burning up over one- of . the. most peculiar cases I ever heard of. It starts with a prologue of what the present site of Los Angeles must have looked like millions of years ago as drawn by the defense in support of its contention. A winding, sluggish river, flowing irom a point far inland through the center of what is now Los Angeles, passing the foot of the celebrated “Lucky” Baldwin estate and out to the sea. It was told in court how this old river dried up, although its course can still be traced far under ground, and how it degenerated into a mossy, slimy swamp. The swamp eventually dried up, layers of earth, brought down by the annual rains formed deposits over its bed and a peat bed was formed by nature—by ‘‘an act of God,’ the de- fense claims. Years ago a fire started, no one knows just how, but presumably as a result of spontaneous combustion. From this fire a suit for damages has been started which bids fair to out- rival the celebrated “Jones county calf case.” The defense claims no human power could have prevented this thing which residents of the neighborhood condemn, both as.a nuisance and a menace to property and life. But the abatement of this so-called nuisance is what is agitating scientific men from the various institutions otf learning n California. It is represent- ed that man is helpless to put out his smouldering fire and yet an attempt is being made to establish his responsi- bility for the continuance of same. One learned professor claims it would be impossible to extinguish the smoul- dering peat fire with water: that it would be impossible to extinguish it, even with a rush of water, the river bed being of a sandy mixture, would drink the water up as fast as it is fed. And so there you are! A chance of the defendant being held, possibly eventually, for the destruction of the entire world—some legal complex. And then the possibilities of dropping into this subterranean chasm _ before one’s time. Frank S. Verbeck. —_--<.—____ 5 First Steel Furnace Factory in Michi- gan. Dowagiac, Oct. 25—A franchise has been granted the Dowagiac Steel Fur- nace Co. to engage in the business of manufacturing steel furnaces. The new company is capitalized at $200,000, with $50,000 of the stock sub- scribed. Ralph S. MecNaney is presi- dent, DeForest ‘Carney, vice-president: A. R. ‘Geer, treasurer; Arthur Wick, secretary. All of these men are well known Dowagiac citizens. Other in- corporators include George H. Little, Carl D. Mosier, Dr. George R. Herki- mer, Merle Durren of Dowagiac, and Frank Butts of Niles. Large buildings, formerly occupied by the Dowagiac Drill Works, which face the Michigan Central right of way, are to be used for the plant, and the spacious quarters are already be- ing equipped and prepared for the opening of actual operations. Much of the machinery is already on. the ground. The shop will have a floor space of 18,000 square feet, with as much more space needed for. expansion later, avail- able: It will have a private siding the entire length of the plant, making shipping ideal. The main structure is 40 feet by 300 feet. The office will face High street. The product will be a steel furnace and will be the only steel furnace made in Michigan. Heating engineers and designers have been working on the patterns and plans for the past seven months and the furnace that has been desired by the men in charge has at last been realized. —_+~+<+___ The honeymoon is over when she puts on a real apron instead of a lacy little thing eight inches square. —_.2.>___ Home is the grandest of all institu- tions.—Spurgeon. Items From the Cloverland of Michi- gan. Sault Ste. Mare, Oct. Vigent’s sporting goods store was again visited by burglars and about $200 worth of guns and knives were taken out of the window showcase. Several other places in that vicinity were also visited. This is usually a sign of a hard winter, with a scarcity of work, but let us hope that such may not be the case, as it is more likely to be the work of professionals from elsewhere. The radio fans here are up in arms over some local disturbance which has been in evidence for the past two weeks, putting radio on the blink. A radio club is being organized through the Civic and Commercial Association, with the chief object of bringing in an expert from outside to trace the trouble. Other places outside of the Soo are having no trouble, which leads us to believe that it is local interfer- ence. Invitations have been sent out to members of the Trout Lake Rod and Gun Club for the annual game supper and dance, to be held at the Birch lodge in Prout Lake, Oct. 29, This affair is always looked upon as a grand affair and has many members here in the Soo and the surrounding counties. They have several days to hunt and prizes are awarded for the best and most successful hunter, according to the game secured. BE. L. Lachance, president of the Grand Hotel Co., at Mackinac Island, has purchased the one-third interest held by W. S. Woodfill, manager of the hotel, thus acquiring the control- ing interest. Mr. Woodfill will resign and be succeeded by a man chosen by Mr. Lachance. During the time Mr. Lachance has been president of the Grand Hotel Co. the reputation of the Island hostelry has spread over the country, culminating this summer by being made the headquarters for the (Gsovernors’ conference, the best of all annual conventions. John C. Hunter, the well-known business man at Hulbert, has put ‘hat town on the map by building a suitable hotel of ample size, with a large, hand- some lobby, where dancing and _ pic- ture shows are held each week. The new hotel will be called the Hotel Tahquamonon. Small boats can ac- commodate enthusiasts who traverse the East branch of the Tahquamonon falls. The hotel will keen open the year round. Hulbert is the best deer country in the Upper Peninsula. The deer are fed during the severe winter znd may be seen in large numbers any time during the winter, a sight which appeals to many who have never be- fore seen deer in the wild state. The Islington Hotel, at the Les Cheneaux Island, has closed for the season, which has been a very success- ful one. Mrs. Melcher will soon leave for her winter home in Florida. The Islington is one of the few summer hotels in the country with an author- ized postoffice, designated at Islington, Mich. The professional rat exterminators are Campaigning here They figure that rats cost the Soo $28,000 per year, but they are to cut down the cost con- siderable. Looks like they are going 25—F. R. to feed them on oleo instead of butter, which will cut the cost at least 50 per cent. A large delegation of Sooites attend- ed the football game at Ann Arbor Saturday. Most of them returned Sunday. Some men admit that they are boot- leggers. Others eall themselves phar- macists. Ham Hamilton, of Pickford, brought in a load of farm products last week, including fresh eggs, which seem to be somewhat here at the present ime. A man doesnt know what hard luck is until he buys a new suit with two pairs of pants and then burns a hole in the coat. Dr. Lowe, of the Marquette Normal school, and a noted authority on fish- ing subjects, calls attention to the need of protecting the black bass eggs and irv during the spawning and hatching season. He is undoubtedly right in his conclusions, and the State Conser- vation department should give heed to his warnings. The black bass are get- ting established in our waters and will prove of great value if they are prop- erly protected as Dr. Lowe urges. scarce William G. Tapert. CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with path. CAFETERIA IN CONNECTION HOTELS! Cur specialty is hotel linens, towels, blankets spreads and textile supplies. Enquiries solicited—We can save money for you. HOTEL LINEN & TOWEL CO. 335 Jefferson Ave., East DETROIT, MICH. HOTEL BROWNING 150 Fireproof Rooms GRAND RAPIDS, Cor. Sheldon & Oakes Facing Union Depot; Three Blocks Away. $12,500,000 WEST TEXAS UTILITIES COMPANY FIRST MORTGAGE 5% GOLD BONDS, SERIES A Due October 1, 1957 SECURITY: Price 97/4 and Interest, Yielding over 5.15% These Bonds, in the opinion of counsel, will be secured by a first mortgage on all-of the fixed properties, rights and franchises of the Company now owned, and on’all such property hereafter acquired against which any Bonds may be issued under the Mortgage. KHARNINGS: The earnings of the Company, as it will be constituted upon com- pletion of the present financing, were certified by independent auditors to be as fol- lows: for 12 months ended August 31, 1927, net before depreciation, $2,025,181. to be outstanding requires $625,000. CONTROL: gross, inckhuding other income, $4,970,193; Annual interest on the First Mortgage Gold Bonds Of the above net earnings $1,101,165 was derived from the sale of electric light and power. The Company is controlled through Central and Southwest Utilities Company, by the Middie West Utilities Company. HOWE, SNOW & CO., Inc. INVESTMENT SECURITIES Detroit, Chicago, New York, Grand Rapids, San Francisco, Minneapolis 26 DRUGS Michigan Board of Pharmacy. President—James E. Way, Jackson. Vice-President—J. C. Dykema, Grand Rapids. : Director—H. H. Hoffman, Lansing. Michigan State Pharmaceutical Association. President—J. Howard Hurd, Flint. Vice-President—J. M. Ciechanowski, Detroit. Secretary—R. Treasurer—L. V. Rapids. A. Turrell, Croswell. Middleton, Grand Things a Man Must Know To Practice Pharmacy. President Houser: The next on the program is the “Commonwealth Re- port,’ by Prof. Monel, of the Univers- ity of Buffalo, Buffalo, N. Y. Mr. Monel has given this work a whole lot of time and thought. Prof. Monel: Speaking here to-day makes me a little hesitant to talk be- cause there are some here who are in- terested in the work in which I have been associated, the study of Phar- macy by the Commonwealth Fund. Before I go into a discussion of this I wish at this time to extend on be- half of the New York State Pharma- ceutical Association its greetings to this Association. The Secretary wrote me and asked me to extend their greet- ings to you. The object of this study of phar- macy was to find out what a person needed to know in order to be trained to practice pharmacy. There has been considerable thought that pharmacy was not a profession and many of the higher educators and people interested in higher education say there is a question whether pharmacy is a pro- fession. Secondly, they wanted to make a study of the professions, think- ing that the professional schools were outreaching themselves, that they were giving more work than they felt was necessary, so they thought they would select some so-called profession that was simple and easy and so they se- lected pharmacy and they thought—lI am not sure—that pharmacy probably would not be included in that group. They had to have a man who had technique and who was an educator and was qualified to make a study of this kind, so they called on Dr. Char- ter, who should say whether phar- macy was a profession; also what needed to be taught in order to qual- ify a man to practice. He got in touch with Dr. J. A. Cook, Dean of the Pittsburgh College of Pharmacy, MICHIGAN TRADESMAN and discussed the problem with his faculty. For some reason the Uni- versity of Buffalo was called in. We were called to Pittsburgh to discuss the situation. During the summer four years ago Dr. Cook and myself were assigned the task of studying parliamentary statute for making a study of this kind. There was still some question about it, so we made a preliminary study which brought out some very good points. The result was at the Ashville convention at the Natonal Association of Schools of Pharmacy, the President, Albert Johnson, was advised to appoint a Committee of Commonwealth Fund. They would appropriate the necessary fund to go on with this study and it Was necessary to have a committee Dr. Cook was appointed chairman of that commitete. With him were Dr. C. A. Dyer, Dean of Ohio State Uni- versity; Dr. R. A. Lyman, of San Francisco, and Prot. W. F. Rudd, Dean of the Medical School of Vir- ginia; also the Dean of New York College of Pharmacy. As a result of this committee getting together, we outlined the work. As time progress- ed we found that we were seriously handicapped for the lack of men. We had only selected teachers. As _ this was a study of retail pharmacy, we felt there was another branch and I can say at this time that this As- sociation can pat themselves on the back in having a man like J. H. Web- ster, of Detroit, who was appointed to represent the National Association of Retail Druggists. He probably did as much work as any man on the com- mittee and I certainly am glad to know that we had a man of his quality, be- cause we looked to him for the neces- sary help. In addition to that, we re- ferred to the National Association of Boards of Pharmacy and Mr. Chris- tenson, Secretary of that Board, was selected to represent the Boards of Pharmacy, that may be retailers, teach- ers and boards of pharmacy. Now, what was the object of this study? To find out what we need to teach. There are two ways of finding that out. Any one can tell you as teachers what we cught to teach and probably many can tell you things we ought to take into consideration. I have heard a lot of things this morn- ing I ought to be teaching which I am not. On the other hand, you are telling it to me as an unbiased opin- ion. What need you know to prac- tice pharmacy? So we went out to find out what we needed to know without asking any one man or two men. We went out to find out what was necessary by exploring the field. What are the results of this study? My time is short, so I will give you what I deem is necessary. In the first place, our results show conclusively that pharmacy is a profession. Now, why is it a profession? Is a mechanic a professional man? No. He can do things, but he doesn’t know why. A pharmacist not only has to do things, but he has to know why he does them. He has certain operations to perform. In addition to that, he has to know why he performs them. Now phar- macy has gone down on record as a result of this study as a profession. The second thing which we did was to consider the duties, the activities, the obligations, etc., of the pharma- cist. In our study we did not explore the full reason; in teaching we have several groups with which to deal: one, the man going into the retail store; second, the man going out to teach; third, the man working in the laboratories, food inspections, and phases of that sort. We assumed and developed our work on the basis only of the man going into the store. It is estimated that about 90 per cent. of all the graduates of schools of phar- macy will go into the retail store. Now what are the things developed from two and a half years of study? The first one is to ascertain if he is a man who can assume the obligations of a man, of a father, of a citizen, and he myst assume all the obligations that any other man in the community must do. Is the community alive to those elements? That is classed under the extra vocational occupations. We did not consider the study any further. Second, he must have character. We brought out the essentials to develop a man to be a graduate of pharmacy and we traced down and worked out those things which were essential by means of which Dr. Charters was the authority. He had the technique which worked it out. The next requirement was, Is he a commercial man? That is a big item. The advisory committee early in the study decided it was not essential that we study that portion. Dr. Charters accepted that original statement. We are fortunate in hav- ing Dr. Charters at the head of this October 26, 1927 study for two reasons: In the first place he is a layman, knows nothing of pharmacy and had no biased opin- ion. He took the facts as they were given to him. What he states would come from the facts as presented. He has had a training which I believe few men in this country have. In addition to that, he is a man who has been trained in the commercial field. Later on, as we developed the study, it be- came evident that there was a mistake made, that we should have included that the line between commercial and professional cannot be separated. They are so entangled they cannot be sep- arated. For a man to fill a prescrip- tion is professional. In order to fill that prescription he has to know why. I don’t care what operation of an ap- proved nature you carry on, you have to be a business man to carry it on professionally. The hard task is to conduct a successful drug store. It takes a higher type of training along commercial lines to put over a good prescription business and a profession- al store. We ignored this except for some preliminary studies. We went into drug stores and got some inven- tories and studied them. Later we took that merchandise and analyzed what must be learned in order to in- telligently sell it. We developed forms by which teachers ¢an work out the things necessary for developing mer- chandise. We also took up English to find out what was necessary in Eng- lish. The necessary thing is they must be able to fill prescriptions. You must be qualified to fill prescriptions as they come into the store and in order to do that you must know some- thing about the manufacture of the in- gredients used, so that makes another duty he must perform in order to be qualified. The next thing we find is, he must be able to read and under- stand U. S. P. and N. F. That in- volves considerable, to be able to read and understand it. The next field we come to is in the field of public health. ‘The pharma- cist plays an important part in public health service. It is recognized the pharmacist belongs in that field just as strongly as the doctor, nurse or pub- lic health man. We have an oppor- tunity of doing a wonderful bit of work. You all know the bulletins which are sent out on public health. The pharmacist should be able to OOM ALLL UT Lh TU Lt oS GRAND RAPIDS STORE EQUIPMENT CORPORATION GRAND RAPIDS ~ MICHIGAN PEEL EE EE EEE LE Succeeding GRAND RAPIDS DRUG STORE FIXTURES Planned to make every no foot of store into sales space. WELCH-WILMARTH CORPORATION == TOA eee eee Oe Ee eee DRUG STORE PLANNING Recommendations to fit individual conditions. Cee ee a ee CT PRM OT} 4 October 26, 1927 MICHIGAN TRADESMAN 27 assist people coming into the store preventative medicine is going to make WHOLESALE DRUG PRICE CURREN i on the question of public health. a big change in pharmacy. Now those ' , The next thing we have found are the essentials of the pharmacist, as Prices quoted are nominal, based on market the day of issue. where the pharmacist could be of ser- brought out in our report. How we poe Cotton Seed -.-. 135@150 Belladonna __.. @1 44 vice is this question of the dissemina- derive those opinions T won't have Boric (Powd.) -. 12%@ 20 oo EU a cone . Haneat? Soe = a tion of non-communicable diseases. time to discuss. We carried on an ex- oo — = [ - waaine Cea ee @2 16 The question is, should the druggist tensive bit of work. We went out and Gitrje ___._..... 58 @ 70 tearoing a ey rie * = 8 = = prescribe? No pharmacist feels he is collected prescriptions to the number oo ------- oe Jus Weld 1d Cece @1 4 qualified to counter prescribe. The of 43,000. We also made up a ques- Oxalic -.--__--- 16%@ 25 Lect ous —— : oa ¢ aa. —e <= - doctors object to our knowledge of tionnaire and sent it to the stores and a as p- Lavender Flow-. 6 wer = Cubeba ee = S diseases. He will diagnose it as some- a number of you men probably had to ee ee 4 ea 7 — oo. a thing which it should not be. We _ answer these sheets, giving us various Ammonia pons eo bol g Fs dantnd re 5 = f : : ; j ati y S ce Li , boiled, bbl. 7 uaiac, Ammon feel if he knew a little bit more about types of information. We had these woe 6 —* cus _ foe i i. aie ol! 13 diseases he would be less apt to go out sheets and some member of the Phar- Water, 14 deg... 04%@ 11 Linseed, raw, less 91@1 04 Iodine, Colorless. @1 50 : : : : , of Coll lled he st Carbonate ...... 20 25 Mustard, artifil. oz. @ 35 Iron, Clo. ----.... @1 56 and give this faulty information. The met : : ; ie - 7 at ve s We Chloride (Gran. 09 @ 20 ee oe i Gee S ae Ue = a c i aven’ ade i an rvecked this information. e ive, pure __.. 400@5 00 Myrrh ----..---- committee haven't a a definite . c C 1 informe ia Gas i er a recommendation. Why should not a asked you what you did in first aid; ca —— wane wise 2 85@3 25 Opium sens gs 40 See ae ; ; w : , the ssociati , @paiba ......_._ Olive, Malaga, Opium, Camp. -. phrmacist have as much information ‘we asked you what associations you wc (Canada) 2. 2 75@3 00 oo secem Gee sae 6k along that line as a nurse? We feel belonged to; what magazines you sub- Fir (Oregon) -- : 65 = Orange, Sweet _ 5 oe = Rhubarb -------- @1 92 : 3 ee ; : ; 5 Ori “ we should know and give a little bit scribed for. From that information 25 Cane a 1 “an 30 more than our grammar school and we were able to go ahead in the study Pennyroyal ____ 3 25@3 60 i If we knew of prescriptions on the adopted Dr Barks Peppermint ---- 5 50@5 70 Paints high school students. If we knew a ‘ I s oO! | a. Rose, pure _. 13 50@140 1004 tea ar 13%@14% little bit more I believe we would find Charters methods. assia (ordinary). 25@ 30 Rosemary Flows 1 25@1 60 ' es counter prescribing would decrease instead of increase. The next big field was in the scien- tific opinion asked of the pharmacist. A party comes in and asks you what they can buy to take out ink stains. We started to work out some infor- mation on that. We later developed certain technique along that line. We took any one substance and began to ask ourselves certain questions we could from the inventories and worked out a set of questions and answers which would answer most of these things. The next duty which the pharmacist must be trained in is the question of jurisprudence. We find that he does not keep up with the times. You had reference to it this morning, that pharmacy is changing, and unless you get on the wings of the airplane and follow pharmacy along, it is going over your head. You must keep with it. Prescriptions are decreasing, crude drugs are decreasing in use. Your —_>2~>____ October. Written for the Tradesman. Proud playright of the sun and frost Whose vacillating hour Can cheer—then chill a leaf till lost Is its resplendent dower Of summer glory; So runs a story That makes in truth October be The month of dual fantasy With heat and cold Yet pays in gold The foliage o’er dale and hill For color pageants and the thrill Of blazing trails when summer goes Although they lead to winter snows. Great chronicler this playright too Upon a world wide page Writing a hemisphere’s review With harvest heritage From vine and sheaf Beyond belief And though is spent the northern sun Their hour is full, their work well done With orchards mellow The corn field yellow And winging southward feathered flocks Of birds which watch the equinox; All scenic actors in the plays October runs with changing days. Charles A. Heath. oo The foundations of justice are that no one shall suffer wrong; then, that the public good be promoted.—Cicero. Holiday Goods Best Assortment Ever Shown BETTER COME AT ONCE And See This Wonderful Display THOUSANDS OF ITEMS Suitable For Your Trade—Now on Display In Our Own Enlarged Sample Room at Grand Rapids The Greatest and Best Line We Have Ever Displayed Real Values For Your Money Hazeltine & Perkins Drug Company MICHIGAN Grand Rapids Cassia (Saigon)... 50@ 60 Sassafras (pw. 50c) @ 650 spe Cut (powd.) 5 ee 20@ 30 Berries Cubeb @1 00 Wishes @ 3% Juniper 2 11@ 306 Prickly Ash .... @ Extracts Eilcortca 0 60@ 65 Licorice, powd. _.. 60@ 70 Flowers ARUIGS (2. @ 8 Chamomile (Ged.) @ 60 Chamomile Rom. @ 650 Gums Acacia, Ist ___.__ 50@ 65 Acacia, 2nd __.. 45@ 650 Acacia, Sorts _.. 20@ 25 Acacia, Powdered 35@ 40 Aloes (Barb Pow) 25@ 35 Aloes (Cape Pow) 25@ 35 Aloes (Soc. Pow.) 65@ 70 Asafoetida —_.___ 50@ 60 POW. .220 550 75@1 00 Camphor | 85@ 90 Guaiae 22.0 @ 80 Guaiac, pow’d __ @ 90 Ming ee @1 10 Kino, powdered__ @1 20 WEVPER @ 60 Myrrh, powdered @ 65 Opium, powd. 19 65@19 92 Opium, gran. 19 65@19 92 SHeGHaG 220. 65@ 80 Shellac 2... 7 Tragacanth, pow. @1 75 Tragacanth 1 76@2 25 Turpentine -..... @ 30 Insecticides Arsenic --...-... 08@ 20 Blue Vitriol, bbl. @ oO Blue Vitriol, less 08@ 15 Bordea. Mix Dry 13@ 22 Hellebore, White powdered -..... 18@ 30 Insect Powder _. 35@ 45 Lead Arsenate Po. 144%@26 Lime and Sulphur Dre ee @ Paris Green -... 22@ 32 Leaves Bueny 0 @1 00 Buchu, powdered @1 10 Sage, Bulk __--.. “= 30 Sage, % loose _. 4 Sage, powdered... @ 3 Senna, Alex. .... 50@ 15 Senna, Tinn. pow. 4 35 Uva Ural ...... 35 Olis Almonds, Bitter, true __........ 7 60@7 15 Almonds, Bitter, artificial _..... 8 00@8 35 Almonds, Sweet, true. 2 1 60@1 80 Almonds, Sweet, imitation -... 1 00@1 26 Amber, crude .. 1 256@1 60 Amber, rectified 1 50@1 75 Aisa oe 1 40@1 60 Bergamont --.. 9 50@9 75 Cajepue 2... 1 60@1 75 Cassia -...-.____ 3 50@8 75 Castor 2 1 45@1 70 Cedar Leaf .... 2 00@2 25 Citronella ...._ 1 25@1 60 Cloves... 2 60@2 = Cocoanut —-_-.. 25@ Cod Liver —-_.... 2 0092 4 €roton ........._ 2 00@2 26 Sandelwood, E. Ee 10 50@10 75 Sassafras, true 1 75@2 00 Sassafras, arti’l 75@1 00 Spearmint --.... : 00@8 25 Sperm 2... 1 50@1 75 ‘any oo 9 00@9 25 Tae USP ...... 65@ 75 Turpentine, bbl. _. @ 59 Turpentine, less 66@ 79 Wintergreen, feat 2.28 6 00@6 25 Wintergreen, ~— birch —.. 2. 00@3 25 Wintergreen, =" 75@1 00 Worm Seed -___ 6 00@6 25 Wormwood _. 10 00@10 25 Potassium Bicarbonate -.-.- 4 40 Bichromate ____- 15 25 Bromide —.....__ 69@ 85 Bromide —_... 54@ 71 Chlorate, gran’d 23@ 30 Chlorate, powd. or Xtal __._._ 16@ 25 €yanide o..3 30@ 90 Todide =. 4 36@4 55 Permanganate __ 20@ 30 Prussiate, yellow 40@ 50 Prussiate, red — @ 70 Sulphate _._._._ 35@ 40 Roots Alfanet 30@ 35 Blood, powdered. 35@ 40 Calamus _.______. 35@ 75 Elecampane, pwd. 25@ 30 Gentian, powd... 20@ 30 Ginger, African, powdered ______ 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered ___.__ 45@ 50 Goldenseal, {fpow. @8 00 Ipecac, powd. —. @6 00 Kieoricg —... 35@ 40 Licorice, powd.._. 20@ 30 Orris, powdered. 30@ 40 Poke, powdered. 35@ 40 Rhubarb, powd.-- @1 00 Rosinwood, powd. @ 40 Sarsaparilla, Hond. eround 1 10 Sarsaparilla Mexican, Glycerine ........ 32@ 62 Squills ............. 35@ 40 Squills, powdered Oe 80 Tumeric, powd... 20@ 256 Valerian, powd... @: 60 Seeds Ainge @ 35 Anise, powdered 35@ 40 Bird, ts ........ - B@ li Canary ....__... @ 16 Caraway, Po. - ao 30 Cardamon _.... 25@3 50 Coriander pow. “36 20@ 26 Pi 15 20 Bennet 22 25@ 50 Flax: 2... ee 1@ 16 Flax, ground .... 7@ 15 Foenugreek, pwd. 15@ 26 Hemp 2... 8@ 15 Lobelia, powd. .. @1 60 Mustard, yellow 17@ 26 Mustard, black... 20 25 PODDY <......-..- 16 30 Quince ....... 1 a = Rape 2.2.0. 15@ Sabadilia ee 60@ 70 Sunflower - .--- 11%@ 15 Worm, American 30@ 40 Worm, Levant ~ 5 25@5 40 Tinctures Aconite 1... @1 80 Alogs oo. @1 &€é Ariicg 22... @1 44 Asafoetida -_---- @2 28 Lead, white dry 13% @14% Lead, white oil_._ 13% @14% Ochre, yellow bbl. 2% Ochre, yellow less 3@ 6 Ss Red Venet’n Am. 34%@ 7 ee — Eng. 4@ 8 Puce 5@ 8 Whiting, bbe @ 4% Whiting —_...-._ 6%@ L. H. P. Prep... 2 90@3 ¢" Rogers Prep. .. 2 90@3 ' > Miscellaneous Acetanalid __... 57@ 7a A 8@ 12 Alum. powd. and ground ....__.... o9@ 15 Bismuth, Subni- trate 2 2 83@3 08 Borax xtal or powdered -... 64%@ 16 Cantharades, po, 1 buq@2 vu Calomel —_...._ 2 70@2 91 Capsicum, pow’d 35@ 40 Carmine .... 7 00@7 50 Cassia Buds _... 35@ 40 Cloves 2. 50@ 55 Chalk Prepared. 14@ 16 Chloroform .... 53@ 60 Chloral Hydrate 1 20@1 6v Cocaine ___... 2 10@12 80 Cocoa Butter -... 70@ Corks, list, less. 40-10% Copperas __..-. 10 Copperas, Powd. 4@ 10 Corrosive Sublm 2 21@2 42 Cream Tartar _. 35@ 45 Cuttle bone -.... 40@ 50 Dextring __.__. 6@ 15 Dover’s Powder 4 00@4 50 Emery, All Nos. 10@ e Emery, Powdered @ Epsom Salts, bbls. @ te Epsom Salts, less *“¢ 10 Ergot, powdered .. 2 50 Flake, White .. 15 20 Formaldehyde, lb. 12%@30 Gelatine 2... 80@ 90 Glassware, less 55%. Glassware, full case 60%. Glauber Salts, bbl. @02% Glauber Salts less a 10 Glue, Brown -.. 30 Glue, Brown Grd 160 20 Glue, Whte -... 27% 35 Glue, white grd. 2 35 Glycerine - ..__ 30@ 50 Ope 22 1B@ 95 lodine —........... 6 45@7 00 Iodoform ....... 8 00@8 30 Lead Acetate _. 20@ 30 MaCe 22 @1 60 Mace, powdered. @1 60 Menthol —....._... 7 50@8 00 Morphine _... 11 18@11 93 Nux Vomica -... @ 30 Nux Vomica, pow. 15@ 25 Pepper, black, pow 50@_ 60 Pepper, White, pw. 65@ 75 Pitch, Burgudry ag 25 Quassi So 16 Quinine, 5 oz. cans 59 Rochelle Salts .. 219 40 Sacharine -..... 2 60@2 75 Salt Peter ...... 11@ 22 Seidlitz Mixture. so 40 Soap, green .... 156 30 Soap mott cast... @ 25 Soap, white castile case .......... ®@I15 90 Soap, white castile less, per bar —. 1 66 Soda Ash ....-.. 10 Soda Bicarbonate 24g 10 Soda, Sal 02% Spirits Camphor Sulphur, roll .... 34%@ 10 Sulphur, Subil. Tamarinds __.... 20 25 Tartar Emetic .. 70@ 15 Turpentine, Ven. 50@ 175 Vanilla Ex. pure 1 60@32 00 Vanilla Ex. pure 2 26@32 60 Zinc. Sulphate -. 06@ 11 28 MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and country mercharts will have their orders filled at market prices at date of purchase. ADVANCED Maxwell House Coffee Cod Fish—Middles Holland Herring | ——————————————— AMMONIA Arctic, 10 oz., 3 dz. cs. 3 76 Arctic, 16 oz., 2 dz. es. 4 00 Arctic, 32 oz., 1 dz. cs. 3 00 Quaker, 36, 12 oz. case 3 86 per doz. 15 lb. pails, per doz. 11 95 10 ib. pails, 25 ib. per doz. 19.15 BAKING POWDERS pails, Arctic, 7 oz. tumbler 1 36 Queen Flake, 16 oz., dz 2 25 Royal, We, doz. _. Bb Royal, 6 oz., do. _... 2 70 Royal. 12 oz., doz. __ 5 20 Bopnl. 6 ih. 31 20 Rocket, 16 oz., doz._. 1 25 K. C. Brand Per case 10: size, 4 doz. ______ 3 70 Isc size, 4 doz. —.. 5 60 20c size, 4 doz. _____ 7 20 25c size, 4 doz. ___... 3 29 S0c size, 2 Goz. ___- 80 Sic Give 1 Gos. 8 85 10 lb. size, % doz. __-- 6 75 Freight prepaid to jobbing point on case goods. Terms: 40 days net or 2% eash discount if remittance reaches us within 10 days from date of invoice. Drop shipments from factory. BEECH-NUT BRANDS. BLUING The Original Condensed BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 Corn Flakes, No. 124 Corn Flakes, No. 102 Pep, No. 224 Pon No. Pie Krumbles, No. 424 —-- Bran Flakes, No. 624 Rran Fiakes. No. 602 Post’s Brands. Grape-Nuts, 24s Grape-Nuts, 100s ---- Instant Postum, No. 8 Instant Postum, No. 9 Instant Postum, No. 10 Postum Cereal, No. 0 Postum Cereal, No. 1 Post Toasties, 36s -- bo 09 Do DS Lo 0 ~ o <8 e Mew wes orane Post Toasties, 24s —-: 85 Post’s Bran, 24s -_-- 2 70 @ BROOMS Jowell, Gor. 2. 5 25 Standard Parlor. 23 Ib. 8 25 Fancy Parlor. 23 Ib.__ 9 25 Ey Fancy Parlor 25 ib. 9 75 Ex Fey. Parlor 26 tb. 10 00 OG 1 75 Week, No. 2 ......_- 2 75 BRUSHES Scrub Solid Back, 8 in. _... 1 50 Solid Back, 1 in. --.. 1 75 Pointed Ends -.-.--. - 12% Stove Shaxer 1 38u No. 60 2 40 Postoes. 2 Zz bu Shoe No. 4-0 22 2 25 No. 28 2. 3 Ou BUTTER COLOR Dandelion — 3 85 CANDLES Klectric Light, 40 Ibs. 12.1 iumber, 40 Ibs. pe i’araffine, laraffine, Wicking Tudor, 6s, CANNED FRUIT Apples, 3 lb. Standard 1 60 Apples, No. 10 -. 4 50@6 75 Apple sauce, No. 10 8 00 Apricots, No. 1 1 “ee 00 Apricots, No. 2 —...-- 3 00 Apricots, No. 2% 3 40@3 90 Apricots, No. 10 8 50@11 00 Blackberries, No. 10 Biueber’s, No. 2 2 00@2 75 Blue berries, No. 10__ 14 00 Cherries, No. 2 3 76 Cherries, No. 2% ---- 4 25 Cherries, No, lv —.. 14 00 Loganberries, No. 2 _. 3 00 Loganberries, No. 10 10 00 Peaches, No. 1 1 60@2 10 Peaches, No. 1, sliced 1 26 Peaches, No. 2 a Peaches, No. 2% Mich 2 20 Peaches, 2% Cal. 3 00@3 25 per box _. 30 Peaches, 10, Mich. —_ 8 60 Pineapple, 1 sl. ---- 1 75 Pineapple, 2 sli. -..._ 2 60 P’apple, 2 br. sl. ---. 2 40 P’apple, 2%, sli. ----- 3 00 P’apple, 2, cru. ---.. 2 60 Pineapple, 10 cru. -. 9 Gf Pears, No. 2 ..._.— 3 15 Pears, No. 2% ------ 50 Plums, No. Piums, No. Raspberries, No. 2 bik 3 25 Raspb’s, Red, No. 10 13 50 Raspb’s Black, No. 10 Rhubarb, No. 10 4 os 50 Strawberries, No. 10 12 60 CANNED FISH Clam Ch’der, 10% oz. Ciam Ch., Ne. 3 ..__— Clams, Steamed, No. 1 Clams, Minced, No. 1 Finnan Haddie, 10 oz. Clam Bouillon, 7 0z._ Chicken Haddie, No. 1 Fish Flakes, small -- Cod Fish Cake, 10 oz. B® Co DO M O1M Ho BO = BO PD GO GO DO OO pt a ao Cove Oysters, 5 oz. - Lobster, No. %, Star 90 Shrimp, 1, wet ~------ 25 Sard’s, % Oil, Key -- 10 Sardines, % Oil, k’less 5 50 Sardines, % Smoked 75 Salmon, Warrens, %s 80 Salmon, Red Alaska 7d Salmon, Med. Alaska 85 Salmon, Pink Alaska Sardines, Im. %, - ee Sardines, Im., %, e Sardines, a. 1 ¢6@1 30 Tuna, %, Albocore __ 95 Tuna, %s, Curtis, doz. 2 20 Tuna, %s, Curtis, doz. 3 50 Tuna, 1s. Curtis. doz. 7 00 CANNED MEAT Bacon, Med. Beechnut 3 Bacon, Lge. Beechnut 5 Beef, No. 1, Corned __ 3 Beef, No. 1, Roast ___- 3 Beef, No. 2%, Qua. sli. 1 Beef, 3% oz. Qua. sli. 2 Beef, 4 oz., Qua. sili. : 25 Beef, No. 1, B'nut, sli. 4 50 Beefsteak & Onions. s 3 45 Chili Con Ca., 1s 1 35@1 45 Deviled Ham, %s __. 2 20 Deviled Ham. %s —_-- 3 60 Hamburg Steak & Qnions, No. 1 2... 3 16 Potted Beef, 4 oz. __. 1 10 Potted Meat, % Libby 52% Potted Meat, % Libby 92% Potted Meat, % Qua 90 Potted Ham, Gen. % 1 85 Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 95 Veal Loaf, Medium -. 2 65 Som moo Snoooo DECLINED Baked Beans Campbells, le free 5 _. 1 15 Quaker, 18 oc. 95 Fremont, No. 2 _..._. 1 lo Snider, No. 1 2... ee sniger, No. 2 ...... 1 25 Van Camp, small _... 865 Van Camp, Med. -_-. 1 15 CANNED VEGETABLES. Asparagus. No. 1, Green tips -. 3 75 No. 2%, Large Green 4 50 W. Beans, cut 2 1 45@1 75 W. Beans, 10 . J 6p Green Beans, 2s 1 45@2 26 Green Beans, 10s _. @7 50 L. Beans, 2 gr. 1 35@2 66 Lima Beans, 2s,Soaked 1 15 Ked tid, No. i ee Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 10@1 - Beets, No. 3, cut -... 1 6 Corn, No. 2, stam, — i 16 Corn, Ex. stan. No. 2 1 36 Corn, No, 2, Fan. 1 80@2 36 Corn, No. 10 -. 8 00@10 75 Hominy, No .3 1 00@1 15 Ukra, No. 2, whole __ 2 0@ Okra, No. 2, cut -. 1 66 Dehydrated Veg. Soup 90 Dehydrated Potatoes, lb. 46 Mushrooms, Hotels -. 35 Mushrooms, Choice, 8 oz. 40 Mushrooms, Sur Etra_ 60 Peas, No. 2, E. J. __-. 1 65 Peas, _ 2, Sift, June 2 Peas, “No. 2, Ex. Sift. a3, Peas, Ex. Fine, French 26 Pumpkin, No. 8 1 356@1 66 Pumpkin, No. 10 4 00@4 75 Pimentos, %, each 12@14 Pimentoes, %, each _ 27 Sw’t Potatoes, No. 2% 2 26 Sauerkraut, No.3 1 35@1 50 Succotash, No. 2 1 65@2 60 Succotash, No. 2, glass 2 80 Spinach, No. 1 -----— 1 25 Spnach, No. 2-. 1 60@1 90 Spinach, No. 3. 2 25@2 60 Spinach, No. 10_ 6 50@7 00 Tomatoes, No. 2 1 20@1 80 Tomatoes, No. 3, 1 90@2 25 Tomatoes, No. 10. @8 60 CATSUP. B-nut, small ..__-_....- Lily of Valley, 14 oz._- 2 $0 Lily of Valley, % pint 1 75 Paramount, 24, 8s --._ 1 40 Paramount, 24, 16s 2 = Paramount, Cal. ----18 50 Sniders, 8 oz. ~.---.-- 1 76 Sniders, 16 oz. ..-.-.-. 2 55 Quaker, 8 oz. —.---- —_Lw Quaker, 10 oz. --_--___. 1 36 Quaker, 14 oz. __-__. 1 90 Quaker, Gallon Glass 13 00 Quaker, Gallon Tin -. 9 00 CHILI SAUCE Snider, 6 om _...._-- 3 30 Snider, 8 om: 2 30 Lilly Valley, 8 oz. .. 2 26 Lilly Valley. 14 ox. .. 3 36 OYSTER COCKTAIL. Sniders, 16 oz. -_------ 3 30 Snidersa, 8 oz. _..... 2 30 CHEESE. Roquetort 65 Kraft, small items 1 65 Kraft, American —-- 1 65 Chili, small tins __ 1 65 Pimento, smal] tins 1 65 Roquefort, sm. tins 2 25 Camembert. sm. tins 2 25 Wisconsin Daisies ____ 32 Lenore 32 Michigan Daisy —__-_. 31 Peanuts, Virginia Raw 11% 3 Gas Sapo 23. 8 BIC 28 CHEWING GUM. Adams Black Jack __.. 65 Adams Bloodberry —-_.. 65 Adams Dentyne ______-- 65 Adams Calif. Fruit __-. 65 Adams Sen Sen --_.----. 65 Beeman’s Pepsin —.---- 65 Beechnut Wintergreen_ 70 Beechnut Peppermint ~- 70 Beechnut Spearmint --_ 70 Doublemint Peppermint, Wrigleys __ 65 Spearmint, Wrgileys __ 65 acy Pant 65 Wrigley’s P-K —__.---- 65 ene 65 Teabernry 220 65 COCOA. Droste’s Dutch, 1 Ib.__ 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, \% ib. 2 %5 Droste’s Dutch, 5 Ib. 60 Chocolate Apples -_-- 4 50 Pastelles, No. 1 Pastelles, % Ib. Pains De Cafe __----- 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles __---- 2 15 1 Ib. Rose Tin Bon Bone 2. 00 7 oz. Rose Tin Bon oo |... 9 00 13 oz, Creme De Cara- One 13 20 12 oz. Rosaces _____ 10 80 1% Ib. Rosaces __---. 7 80 % Ib Pastelles __---- 40 Langues De Chats -_ 4 80 CHOCOLATE. Baker, Caracas, %s -.-- 37 Baker, Caracas, 4s —-_-- 35 COCOANUT Dunham's 15 Ib. case, %s and %s 48 16 ib. case, “4A ------- 47 15 ib. case, “48 --.___--. 46 CLOTHES LINE. Hemp. 50 ft. ____ 2 00@2 25 Twisted Cotton, oe ff 2 3 50@4 00 Braided, 50 ft. ------- 25 Sash Cord __.. 3 50@4 00 HUME GROCER CO. | ROASTERS MUSKEGON, MICE COFFEE ROASTED 1 ib. Package Melrose 2.0 32 ee — oe Quaker 0 38 Netrw 2 36 —— House _... 43 Reno 2 33 doyas CD: 37 McLaughlin’s Kept-Fresh Vaccum packed. Always fresh. Complete line of high-grade bulk _ coffees. W. F. McLaughlin & Co., Chicago. Maxwell House Coffee. fe Gms .2 0 47 e 1p, tins oo aS Coffee Extracts Frank’s 50 pkgs. __ Ib. 4 26 Hummel’s 60 1 10% CONDENSED MILK Leader, 4 doz. —_____ 7 00 Bagle, 4 doz. _.-._____ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. __ 4 60 Hebe, Baby, 8 do. __ 4 40 Carolene, Tall, 4 doz.3 80 Carolene, Baby __-_-- 3 50 EVAPORATED MILK Quaker, Tall, 4 doz.__ 4 80 Quaker, Baby, 8 doz. 4 70 Quaker, Gallon, % doz. 4 70 Carnation, Tall, 4 doz. 5 15 Carnation, Baby, 8 dz. 5 05 Oatman’s Dundee, Tali 5 15 Oatman’s D’dee, Baby 5 00 Every Day, Tall __._ 6 00 Every Day, Baby ____ 4 90 Pet ten 6 15 Pet, Baby, 8 oz, :...___ 5 05 Borden’s Tall _--____ 5 15 Borden’s Baby —.__... 5 05 Van Camp, Tall ___._ 4 90 Van Camp, Baby -... 83 76 CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, $00 16 00 Worden Grocer Co. Brands Master Piece, 50 Tin. 35 00 Masterp’ce, 10, Perf. 70 00 Masterp’ce, 10, Spec. 70 00 Mas'’p., 2 for 25, Apollo95 00 In Betweens, 5 for 25 37 50 Canadian Club -.--.. 35 00 Little Tom __.------. 37 60 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Webster Cadillac _._. 75 00 Webster Knickbocker 95 00 Webster Belmont... 110 00 Webster St. Reges 125 00 Bering Apollos -... 95 00 Bering Palmitas -. 115 00 Bering Delioses __.. 120 00 Bering Favorita .... 135 00 Bering Albas -...... 150 00 CONFECTIONERY Stick Candy Pails Standard 16 Pure Sugar Sticks 600s 4 20 Big Stick, 20 lb. case 20 Mixed Candy Kindergarten - _-._--.-- 17 Peager oo 14 KX te Oy a French Creams ~-------- 16 Paris Creams —.._...... 17 Grocers 06 a Fancy Chocolates 5 Ib. Boxes Bittersweets, Ass’ted 1 75 Choe Marshmallow Dp 1 70 Milk Chocolate A A 1 80 Nibble Sticks ~--..._- 1 85 No. 12, Choc., Light — 1 65 Chocolate Nut Rolls — 1 86 Magnolia Choc —------. 1 26 Gum Drops Pails Ames 2 ao AO Champion Gums ---... _. 46 Challenge Gums --.-- oe Mavorte: 19 Superior, Boxes ____---- 23 Lozenges Pails A. A. Pep. Lozenges 17 A. A, Pink Lozenges 16 A A. Choc. Lozenges = Motto Hearts -.-.---- Malted Milk Lozenges AH Hard Goods Pails Lemon Drops -_----.-- 18 O F. Horehound dps. —. 18 Anise Squares Peanut Squares ~_-__. 17 Horehound Tablets __-- i Cough Drops Bxs Putnam's 1 35 Smith ros. 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 4 oz. pkg., 48s, case 3 40 Speclaities Walnut Fudge .-. Pineapple Fudge ~~ Italian Bon Bons Banquet Cream Mints. 2 Silver King M.Mallows 1 35 Bar Goods Walnut Sundae, 24, 5c Neapolitan, 24, 5c:.__-.__ Mich.- Sugar Ca., 24, 5c Pal O Mine, 24, 5c Malty Milkies, 24, 5e __ Lemon Rolls Yedaqaga} crete cron COUPON BOOKS 50 Economic grade 3 60 100 Economic grade 4 60 500 Economic grade 20 00 1000 Economic grade 37 60 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 ib. boxes 38 DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice _. 21 Evaporated, Fancy _. 24 Evaporated, Slabs __.. 18 Citron a0: 1b. NOx 2 ain October 26, 1927 Currants Packages, 14 oz. --____ 19 Greek, Bulk, Ib ._--_- 19 Dates Dromedary, 36s .... 6 76 Peaches Evap. Choice -..._... 21 Evap. Kx. Fancy, P P. 30 Peel Lemon, American -.. 30 Urange, American __.. 30 Raisins Seeded, bulk Thompson's s'dles bik Ou Thompson's seedless, 15 oz. seeded, 15 oz. California Prunes 90@160, 25 Ib. boxes__@07 60@70, 25 lb. boxes__@09 50@60, 25 Ib. boxes.._.@09to 40@W@50, 25 lb. boxes__@10 30@40, 25 lb. boxes__@12 20@30, 25 lb. boxes__@18 FARINACEOUS GOODS Beans Med. Hand Picked -. 07% Cal. imag ..-2-.-._- 09 Brown, Swedish ~----. 07 Ked Kidney ...... 07% Farina 24 packages __---.-. 2 50 Bulk, per 100 lbs. -... 06% Hominy Pearl, 100 lb. sacks ~ 3 60 Macaronl Mueller’s Brands 9 oz. package, per doz. 1 30 9 uz. package, per case 2 60 Bulk Goods Elbow, 20 Ib. -.------.. 09 Egg Noodle, 10 Ibs. — 15 Pearl Barley Cnester jo 4 60 UL |g RIS ce ota gna ss st yep -— 7 00 Barley Grits -....-... - 5 00 Peas Scotch, 16. ae Split, Ib. yellow -...... 08 >plit green -.--..... —-- 08 Sage Hast Indija ....... aaa ae Taploca Pearl, 100 lb. sacks _. 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant . 3 50 FLAVORING EXTRACTS JENNINGS PURE FLAVORING EXTRACT Vanilla and Lemon Same Price % oz. 1 25 1% oz. 1 80 2% oz. 3 20 34% oz. 4 60 2 oz. 2 60 + oz. 5 00 oz. 9 00 16 oz. 15 00 2% Ounce Taper Bottle 50 Years Standard. Jiffy Puneh 3 doz. Carton _._____ 2 36 Assorted flavors, FLOUR Vv. C. Milling Co. Brands iily White —_...:-:. 9 90 Harvest Queen ______ 80 Yes Ma’am Graham, S08 3 4u FRUIT CANS F. O. B. Grand Rapids Mason Hall pint 7 50 One pint oo 7 7 One giert oo 9 10 Half gation _.2 12 15 ideal Glass Top. Half pint 2. Ss oe One Oe ee: 9 80 One auart --11 16 Half gallon -___. 16 40, } October 26, 1927 MICHIGAN TRADESMAN GELATINE 26 ox., 1 doz. case -_ 6 00 3% oz., 4 doz. case__ 3 66 One doz. free with 5 cases, Jell-O, 3 doz.- ---.-.- 2 85 Minute, 3 doz. __------ 4 V6 Plymouth, White ---- 55 Quaker, 3 doz. -_---- 55 JELLY AND PRESERVES Pure, 30 lb. pails ----3 30 Imitation, 30 Ib. pails 1 75 Pure, 6 oz., Asst., doz. 95 Buckeye, 18 oz., doz. 2 0v JELLY GLASSES 8 ox., per doz. OLEOMARGARINE Van Westenbrugge Brands Carload mrineriesttor ~ iota Nucos 1 1b. 21 Nucoa, 2 and 5 Ib. _. 20% Wilson & Co.’s Brands Oleo gan nee at 24 Nat oe ioe as pecctal Ren 22 19 MATCHES Swan 144 4 75 Diamond, 144 box ---- ‘ 00 Searchlight, 144 box... 6 00 Ohio Red Label, 144 bx 4 20 Ohio Blue Tip, 144 box 6 00 Ohio Blue Tip, 720-1c ; 50 Blue Seal, 144 ------ 60 Reliable, 144 -:___.--- 4 35 Wederal, 144 __-------- 5 80 Safety Matches Quaker, 5 gro. case__ 4 25 MOLASSES Molasses in Cans Dove, 36, 2 Ib. Wh. L. 5 60 Dove, 24, 2%4 ib Wh. L. 5 20 Dove, 36, 2 lb. Black 4 30 Dove, 24, 2% lb. Black 3 90 Dove, 6 10 Ib. Blue L. 4 45 Palmetto, 24, 2% Ib. 6 76 NUTS—Whole Almonds, Tarragona_- 27 Brazil, Néw so: _. 27 Fancy Mixed --_--~--+- 23 Filberts, Sicily ------ 22 New York New 1926 __ 32 Peanuts, Vir. roasted 12% Peanuts, Jumbo, rstd. 13 Peanuts, Jumbo, std. 14% Pecans, 3 star -..--- 20 Pecans, Jumbo ------ 40 Pecans, Mammoth -- 50 Walnuts, California _. 38 Salted Peanuts Fancy, No, 2 —2._ 16 Shelled Almonds 220.0 70 Peanuts, Spanish, 126: Ib. bags —-._--. 12% Wipers oo 32 Pecans . 2.2... 3 1 05 Walnuts 2. ee 75 MINCE MEAT None Such, 4 doz. --_ 6 47 Quaker, 3 doz. case —_ 3 50 Libby, Kegs, wet, Ib. 22 OLIVES Bulk, 5 gal. keg ---- 10 50 Quart Jars, dozen __- 7 00 Bulk, 2 gal. keg ---- 4 50 Pint, Jars, dozen —... 4 oz. Jar, plain, doz. 5% oz. Jar, pl., doz. 81% oz. Jar, plain, doz. 20 oz, Jar, do._- 3 oz. Jar, Stu., doz. 6 oz. Jar, stuffed, dz. 9 oz. Jar, stuffed, doz. a = i —- A een 4 50@4 75 - 700 OOH ert Eh AIS a So PARIS GREEN RG 31 ee 29 28°an0 O68 2 27 PEANUT BUTTER swaisgires Bel Car-Mo Brand 241 ib. Ting -... 8 oz., 2 do. in case. 15 Yb. pails 2220. 25 ID. pAHS 22... PETROLEUM PRODUCTS. From Tank Wagon. Red Crown Gasoline -_ 11 Red Crown Ethyl ------ 14 Solite Gasoline — _.---- 14 In Iron Barrels Perfection Kerosine -_ 13.6 Gas Machine Gasoline 37.1 Vv. M. & P. Naphtha 19.6 1SO-VIS MOTOR OILS In tron Barrels Light ee ee Medium Heavy Inox. Heavy ft fat tt olarine Iron Barrels Light ee 6 Megium _...- 2 6 Heavy. oo 6 Special heavy ------.- 65. Extra heavy —_-_...__. 6 Polarine ‘EF’ 65. Transmission Oil --.. 6 Finol, 4 oz. cans, doz. 1 Finol, 8 oz. cans, doz. 2 Parowax, 100 Ib. Parowax. 40, 1 Ib. __ Parowax, 20, 1 Ib. —_ RNS OS be as tt cans 2.75 cans 4_65 Semdac, Semdac, 12 pt. 12 qt. PICKLES _ Medium Sour 5 gallon, 400 count —. 4 76 Sweet Small 16 Gallon, 3300 ~---__ 28 75 & Galion, 760 ._.-.___ 9 00 Dill Pickles Gal. 40 to Tin, doz. -- 8 25 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle ‘Axe, per doz. 2 75 Bicvele 2000200 4 75 POTASH Babbitt’s, 2 doz. --.. 2 75 FRESH MEATS Beef Top Steers & Heif. .. 22 Good St’rs & H’f. 154%@19 Med. Steers & Heif. 18 Com. Steers & Heif. 15@16 Veal TOD ooo 21 GOOG 22 20 Medium 22.5002 =: 18 Lamb Spring Lamb 2... - 25 COORG ee 23 AVE OOH fo 22 POOR Sos 20 Mutton COO oe 18 Meaium 22.2.0. 16 POOF oo 13 Pork Light Hoes 3 15 Medium hogs. —-..-.-_ 15 Henvy hops 9.2 14 ois; Med. 2-2 31 Butts oo ee 24 SHOUIIOrS, 2020 18 Spurerina. .. 16 Weck bones. 2... 06 (Primm oe PROVISIONS Barreled Pork Clear Back __ 25 00@28 00 Short Cut Clear26 00@29 00 Dry Sait Meats DS Bellies __ 18-20@18-19 Lard Pure in tierces: & ... id 6U Ib. tubs ___-advance \% 50 lb. tubs __._-advance % 20 Ib. pails _.-_-.advance % 10 lb. pails _._.advance % 5 lb. pails _.__-advance 1 3 Ib. pails _._.advance 1 Compound tierces __-- 14% Compound, tubs... 15 Sausages Boloena -.2.2.2.. 16 iver oe 15 Brankfore 2022s 20 Pork 200 a 13@20 Weal 220022 19 Tongue, Jellied -_---- 35 Headcheese (2.2 18 Smoked Meats Hams, Cer., 14-16 ib. 23@24 Hams, Cert., Skinned te-18 1b Bae Ham, dried beef Knuckles _... @35 California Hams __ @17% Pienic Boiled Hams 252000 e 20 @22 Boiled Hams —__- M36 Minced Hams -_-- @17 Bacon 4/6 Cert. __ 24 @36 Beef Boneless, rump 28 00@30 00 Rump, new __ 29 00@32z 00 RICE Fancy Blue Rose __.. 06% Fancy Head 2... 09 Broker (20 03% ROLLED OATS Silver Flake, 12 New Process 08. 2 25 Quaker, 18 Regular __ 1 80 Quaker, 12s Family __ 2 70 Mothers, 12s, M’num 3 25 Nedrow, 12s, China __ 3 25 Sacks, 90 lb. Jute 3 50 RUSKS Holland Rusk Co. Brand 18 roll packages ___._ 2 30 36 roll packages _____ 4 60 36 carton packages __ 5 20 18 carton packages __ 2 65 SALERATUS Arm and Hammer __ 3 75 SAL SODA Granulated, bbls. ____ 1 80 Granulated, 60 Ibs. cs. 1 60 Granulated, 36 2% Ib. packages 0. 2 40 COD FISH Middles ___ . 16% Tablets, % lb. Pure __ 19% GOg ss 1 40 Wood boxes, Pure __ 29% Whole Cad (2 11% HERRING Holland Herring Mixed, Keys ...._ 1 00 Mixed, half bbls. 10 00 Mixed. BbIS. ..__.. 18 00 Milkers, Kegs ___.-._ 110 Milkers, half bbls. _. 11 00 Milkers, bbis, —..._. 00 K K K K, Norway -. "7 50 Sib. pails 2.0 1 40 Cut Bunch = 20 1 65 Rene 10 Ih hoxes __ 16 Lake Herring % bbl., 100 Ibs. ~_-___ Mackerel Tubs, 100 Ib. fncy fat 24 50 Tubs, 50 count __.. 9 00 Pails, 10 lb. Fancy fat 2 00 White Fish Med. Fancy, 100 lb. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. __ 1 35 E. Z. Combination, dz. 1 35 Dri-Foot, doz. 2 Bixbys, Doz. Shinota, doz. STOVE POLISH Blackine, per doz. __ 1 85 Black Silk Liquid, ds. 1 Black Silk Paste, doz. Enameline Paste, doz. Enameline Liquid, dz. BE. Z. Liquid, per doz. Radium, per doz. Rising Sun, per doz. 654 Stove Enamel, dz. Vulcanol, No. 5, doz. Vulcanol, No. 10, doz. Stovoil, per do%. —__--. SALT Colonial, 24, 2:1. 2 Colonial, 96- Pe Colonial, Iodized, 24-2 Med. No. 1 Bbls. Loe Med. No. 1, 100 Ib. bg. Farmer Spec., 70 Ib. Packers Meat, 50 Ib. Crushed Rock for ice cream, 100 lb., each Butter Salt, 280 lb. bbl. Biock, 50 Ih Baker Salt, 280 Ib. bbl. 24, 10 lb., per bale __-_ $5, 4 Ib., per bale ___ 50, 3 Ib., per bale __-. 28 Ib. bags, Table Old Hickcory, Smoked, 6-10 Ib. Per case, 24, 2 Ibs. .. Five case lots -.---- Todized, 24, 2 Ibs. __.- SOAP Am. Family, 100 box Crystal White, 100 —__ Export, 100 box ae ee Bie Jack, 60a ....... Fels Naptha, 100 box Flake White, 10 box Grdma White Na. 10s Swift Classic, 100 box 20 Mule Borax, 100 bx Wool, 100 box —_.... Jap Rose, 100 box -_-- Pairy, 400 box _.._ Palm Olive, Ot tt et tt et om oS neon > - = o 2 40 6 30 4 00 4 50 5 50 3 90 4 00 4 40 7 55 1S 144 box ri 00 Lava, 100 be ......._ 4 90 Octagon, 120 __.....__ 5 00 Pummo, 100 box -_-. 4 85 Sweetheart, 100 box — 6 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 lIge. 3 50 Quaker Hardwater Cocoa, 72s, box __-. 2 85 Fairbank Tar, 100 bx 4 00 Trilby Soap, 100, 10c 7 30 Williams Barber Bar, 9s 50 Williams Mug, per doz. CLEANSERS ey 7 48 80 can cases, $4.80 per cane WASHING POWDERS Bon Ami Pd, 3 dz. bx Bon Ami Cake, 3 dz. Brillo Climaline, 4 doz. Grandma, 100, 5c ---- Grandma, 24 Large -- Gold Dust, 100s . _.__ Gold Dust, 12 Large Golden Rod, 24 Jinx, 3 doz. La France Laun., 4 dz. Luster Box, 54 USS Ey CO GS Gd om Hm CO oe Ca oe Wo bo o Old Dutch Clean. 4 dz 40 Octagon, 9Gs —._...._ 90 Rinso. 405 _.... 20 Ringa: 246 2 25 Rub No More, 100, 10 oo 4... 3 85 Rub No More, 20 Lg. 4 00 Spotless Cleanser, 48, 36 of, 85 Sani Flush, 1 doz. — 25 Sapolic, 3 doz -_.... 15 Soapine, 100, 12 oz. ~ 6 40 Snowboy, 100, 10 oz. Snowboy, 24 Large -- Speedee, 3 doz. b> be 1 be ome CD OO BO OO cS o Sunbrite, 72 doz. ---- 00 Wyandotte, 48 ----- 75 SPICES Whole Spices Allspice, Jamaica ---. @26 Cloves, Zanzibar -... @36 Cassia, Canton ._.__ @ 22 Cassia, 5c pkg., doz. @40 Ginger, African —..._- @ig Ginger, Cochin .__.__ @25 Mace, Penang —__--- J 20 Mixed, No. 1 _.-. @3 Mixed. 5c pkgs., doz a Nutmegs, 70@90 ___-__ @59 Nutmegs, 105-110 -. @52 Pepper. Black ._..__ @46 Pure Ground in Bulk Allspice, Jamaica -... @30 Gloves, Zanzibar —.___ @46 Cassia. Canton _.__.. @28 Ginger, Corkin __...__ @38 Mustard 22.5.0 @32 Mace, Penang -____. 1 30 Pepper. Black —-.-_._ @50 Nutmers 0... @62 Pepper, White ._._._ @75 Pepper, Cayenne __-. @35 Paprika, Spanish -... @52 Seasoning Chili Powder, 15c ___. 1 35 Celery: Salt. ¢ oz. ss 9G page, 2 Of. 90 Onion Sait ....._..__- 1 35 paetie@ 0 1 35 Ponelty, 336 of. .....% 26 Kitchen Bouquet __-_- 4 50 Laure) Leaves __----- 20 Marjoram, { 02. _.__.. 90 Savory. § of. = «60 Time, 1 of _.. 90 Tumeric, 2% oz. .... 90 STARCH Corn Kingsford, 40 lbs. ..-- 11% Powdered, bags -... 4 50 Argo, 48, 1 lb. pkgs. 3 60 @€réam, 48-1 . 4 80 Quaker, 40-F __.... OTu%, Gloss Argo. 48, 1 lb. pkgs. 3 60 Argo, 12, 3 lb. pkgs. 2 96 Argo, 8, 5 lb. pkgs. -- 3 35 Silver Gloss, 48, 1s _. 11% Blastic, 64 pkgs. -_-. 5 35 Viger, 48-1 2. 8 3 50 Diger, SO ibs, -..-- 4 06 CORN SYRUP Corn Blue Karo, No. 1% -- 2 42 Blue Karo, No. 5, 1 dz. 3 33 Blue Karo, No. 10 -. 3 13 Red Karo, No. 1% -. 2 70 Red Karo, No. 5, 1 dz. 3 71 Red Karo, No. 10 ~ 3 51 Imit. Maple Flavor Orange, No. 1%, 2 dz. 3 15 Orange, No. 5, 1 do. 4 41 Orange, No. 10 __.__. 4 21 Maple. Green Label Karo, Green Label Karo _. 5 19 Maple and Cane Mayflower, per gal. __ 1 55 Maple Michigan, pei gal. .. 2 50 Welchs, per gal. _.._ 3 10 TABLE SAUCES Lea & Perrin, large_. 6 00 Lea & Perrin, small_. 3 35 Pepper. 6.22072 1 60 Hoyal Mint _.......- 2 40 Tobasco, 2 02, —......- 4 25 Sho You, 9 oz., doz. 2 70 Aut large... 5 20 A-t. ema o.... 3 15 Caper, 2 oz. Teen TP ere Unequalled for Stimulating and Speeding Up Cooky Sales Ree eae) Ol ae Wholesale Grocer Zion Institutions & Industries Baking Industry par TEA Japan Medium (0 27@33 Cnoeiée: 2 37@46 Natiey 2. 54@59 No. 1 Nibbs ___...... 54 1 ib. pke. Sifting ._.._. 13 Gunpowder Choiee: 25 ee 40 Paney 47 Ceylon Pekoe, medium -_-...... 57 English Breakfast Congou, Medtum ..... Congou, Choice _... 35@36 Congou, Fancy _... 42@43 Oolong Medium 2.0. = ae €hoice, 22 45 Fancy ee 50 TWINE Cotton, 3 ply cone ___. 40 Cotton, 3 ply pails... 42 Wook @€ ply ... 18 VINEGAR Cider, 40 Grain 22 White Wine, 80 grain. 26 White Wine, 40 grain__ 20 WICKING No... @: per gross 15 No. |, per gross _._. 3 25 No. 2, per sross __.. 1 56 No. 3, per gress ..... g G0 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 50 Rochester, No. 3, doz. 2 00 Rayo, per ¢om. __..... 75 WOODENWARE Baskets Bushels, narrow band, wire handles __._ 1? Bashels, narrow band, wood handles __-_.. 80 Market, drop handle. 90 Market, single handle_ 95 Market, extra — 1 60 Splint. large -_.. 8 50 Splint, medium — ..... 7 50 Splint, small _...._ 6 50 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each... 2 55 $ to 6 gal, per weak .. 16 Pails 10 qt. Galvanized -... 2 60 12 qt. Galvanized ._.. 3 75 14 at. Galvanized .... g 25 12 qt. Flaring Gal. Ir. 5 00 10 qt. Tin Dairy __.. 4 Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes. 70 Mouse, tin, 5 holes _. 65 Rat, weed 2.0. 1 00 Rat. spring 2... .. 1 00 Mouse. spring ___-_.. 30 Tubs Large Galvanized -... 8 75 Medium Galvanized -. 7 50 Small Galvanized -... 6 76 Washboards Banner, Globe ._--_ — 5 50 Brass, sivigie 2. 8. 6 00 Glass, single 6 00 Double Peerless __--- 3 50 Single Peerless -_---- 7 50 Northern Queen ____- 5 50 Tiniveraal 2. 7 25 Wood Bowls BS im: Butter _...._. 5 00 15 i, Patter 2 9 00 it in. Butter 22.2. 18 00 i in. Butter... 25 00 WRAPPING PAPER Fibre, Manila, white. 05% No. 1 Bibce 08 Butchers ©. Fo nue 06% Krate oe 07% Kraft’ Stripe 32 09% YEAST CAKE Magic, 3 dom ........ 2 70 Sunlight, 2 dom ..... 2 70 Sunlight, 1% a@oz. .. 1 35 Yeast Foam, 3 doz. -. 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per dos. %80 30 Legal Points on Dealing With Travel- ing Salesmen. Without doubt, the great majority of retail merchants do the greater part of their buying through the medium of traveling salesmen. And, it is prob- able that nine-tenths of the litigation engaged in by merchants over the pur- chase of goods, is primarily caused by misunderstandings and carelessness on the part of both merchants and sales- men when goods are ordered. It fol- lows, that a brief review of the im- portant points to bear in mind, when ordering goods from traveling sales- men, may not come amiss to even the best informed. In the first place, the merchant should not lose sight of the fact that when he signs an order he ‘s signing a contract, and that the terms written thereon constitute the whole agreement. For this reason due care should be exercised to see that the order con- tains just what the merchant desires, and nothing more or less. This of course implies a careful reading of the order by the merchant before it is signed. All right. We now come to the quest’on of representations and promises that may be made by the salesman. And, in re- spect to these, the merchant should in- sist that they be written in the order, if they are material and influence the buying. This is true because, regard- less of the good faith of the salesman, if his firm declines to live up to his oral promises the merchant may have no recourse, unless such promises are written in the order. The reason for this is that the courts will quite generally forbid any proof of oral conditions being introduced to vary or change the terms of a written contract. It follows, that the order as wr tten and signed is the thing, and the merchant must depend upon it for all his rights in the transaction, and will not be allowed to change the written terms by evidence of what the sales- man may have orally promised or represented. And, in this connection, a merchant should be careful about relying upon the warranty of goods by a traveling salecman, unless the merchant knows that the salesman has authority to war- ranty. Of course, a salesman will usu- ally have the r ght to warranty to the extent that is usual and customary in that trade, but beyond this his war- ranty may prove merely trade talk un- less affirmed by his employer. In the light of this then, where a merchant is ordering goods, with which he is not familiar and desires a warranty, he should insist upon the warranty coming from the firm. For, as has been stated, a traveling sales- man, in the absence of special author- ity, does not have the power to war- rant generally or in a manner that goes farther than is customary in his line. This then brings us to the very im- portant question of the right of a trav- eling salesman to rece've payment for the goods he sells, and needless to say it has been the cause of many lawsuits. And, for the most part, lawsuits that could have been avoided had the mer- chants involved kept in mind certain well defined rules of commercial law. Now, in this connection, it may be MICHIGAN TRADESMAN stated broadly that the mere fact that a traveling salesman represents his firm on the road, does not give him authority to receive payments due his firm. Before he will be deemed to have such right he must have been au- thorized by his firm to collect or have the goods sold in his possession which he collects for. By the same token, if a merchant pays a salesman, who has no authority to receive payment, and the money does not reach the firm, the merchant may still be liable on the account. There ‘is no gainsaying the import- ance of observing the foregoing points when dealing with traveling salesmen. For, without doubt, the majority of after disputes over the ordering of goods, and the payment of accounts, are primarily caused by a failure to use due care in the manner pointed out. It takes but a little time to see that an order is properly given, and that both the salesman and the merchant have a clear understanding of the agreement entered into, as expressed in the order. And the exercise of proper care at this time will usually pay big dividends, in the form of in- surance against the poss.bility of after dispute and possible litigation with the salesman’s firm, over the terms of a contract of this kind. Leslie Childs. ——_»-2-2 Spaced Payments in Handling Retail Credits. “Spaced payments” is the latest ad- dition to the vocabulary of the trader, replacing the outworn “installments” and “deferred payments,” used quite generally in the past. In its favor the claim is made that it is broader, be- cause it can be made to include all household bills; that it is more accu- rate because in these days the payment of bills is spaced to accord with the spacing of incomes. One year ago the Hub, a clothing store owned by Henry C. Lytton & Sons, formerly of Grand Rapids, de- cided that sales might be largely in- creased by putting more confidence in customers. The city and a wide ex- tent of Illinois and adjoining states were amazed by advertisements pub- lished in the newspapers of Chicago by the firm announcing that it had adopted the ten payment plan of sell- ing men’s clothing; 25 per cent. down and the remainder in ten weekly pay- ments. An official report of the firm’s experience with the plan follows: “At the end of the first week the credit department was so overwhelm- ed with applications for the ten-pay- ment credit that 1,500 suits were sent out without any investigation what- ever. Of this total number, the pro- prietors expect a loss of only two. They have never been able to locate two of the customers. A total of 119 out of the 1,500 have been delinquent in their payments at least one week, but about thirty-five of these delin- quencies were due to confusion of names and addresses by the store’s clerks.” A storekeeper in Cleveland who adopted the plan took on 500 new credit accounts for clothing and found only two dead-beats in the lot. On the other hand the general pub- lic is saying, so far at least as food is concerned, “It pays to buy for cash.” The writer has in mind a grocer whose place of business is in one of the small cities of Northern Michigan. The goods he carries in stock average in value $5,000. He grants credit to nearly all applicants for the favor and spends much time on his accounts and collections. Considering his location and the character of the people he serves his sales are large. His floors and shelves are covered with such ar- ticles as the people need. An attrac- tive and liberal supply of fresh fruits and vegetables is ever a feature of his stock. No time is given to the display of merchandise in his show windows. Sometimes a few cartons of breakfast food or kindred goods are thrown carelessly into the window spaces to remain indefinitely. The merchant is busy in making sales during the day and his evenings are given to his ac- counts. Women of the better class would patronize the store liberally if the floors, windows, counters and shelves were not covered with dust and dirt. They admire the merchant, who is well bred and gentlemanly, ever anxious to serve customers, and would support him liberally if his store were not so dirty. A. S. White. >. A New British Fertilizer. Nitram, Ltd., has announced that it will place on the market a new fertiliz- er to be known as “nitro-chalk,”’ con- sisting of a simple mixture of am- monium nitrate and dried calcium car- bonate. The use of gypsum at the Bil- lingham nitrate plant yields calcium carbonate containing about 15 per cent. of mo:sture as a by-product. A report by the Department of Commerce says it is planned to transform this ma- terial to a very fine, perfectly dry powder, and mix it with ammonium nitrate in such a proportion as to pro- vide a fertilizer material carrying 10 per cent. nitrogen. Nitro-chalk will probably be marketed at a_ price equivalent to that of ammonium sul- phate, based on the unit of nitrogen content. The plans announced by the British producers to market nitro-chalk and the increased production of calcium nitrate in Germany are both directed to the economic utilization of the cal- cium carbonate sludge obtained in large quantities in the manufacture of am- monium sulphate by a process wherein brimstone or pyrotes have been sup- planted by gypsum. a New Features in Men’s Shirts. The vogue in men’s shirts is for gar- ments having long-pointed collars, the average length being about 3% inches. To make them look neat and wear comfortably, a well-known manufactur- er is just placing on the market shirts with collars featuring a patented web- bing support. This webbing does not go all around the collar, but is placed only at the points. It is said that plac- ing the webbing there makes the points lie flat and prevents wrinkling. Pleat- ing at the cuffs is also utilized by this manufacturer as a means of avoiding the wrinkles which are seen when the shirting fabric is gathered at the wrist. October 26, 1927 Both Headed For Same Man. “What caused the wreck?” asked a newcomer pushing his way through the usual crowd around two smashed automobiles? “Two drivers after the same jay walker,’ explained a bystander. MAKING ENDS MEET Unexpected expenses — these upset the best budget system! Keep a special sav- ings account to meet them— And, for satisfaction, keep it in the Old National! She OLD NATIONAL BANK MONROE at PEARL A Bank for Everybody- I. VanWestenbrugge Truck Service Central Western Michigan Nucoa KRAFT (CHEESE “BEST FOODS” , 3484. “FANNING’S” Bread and Butter ALPHA BUTTER Saralee Horse Radish OTHER SPCIALTIES Muskegon SELL Ge Bott's Kream FrydKaKes DECIDEDLY BETTER Grand Rapids Cream Fried Cake Co. Grand Raplds, Mich. ASK FOR A variety for every taste < le ve } 4 . ° r-' aw a * ot a ~ : ) » ‘Ys | a A~ ~ ’ vod 4 ‘ >» ‘ ~~ October 26, 1927 MICHIGAN TRADESMAN 31 Co-Operative Advertising Is Finding In spite of the great variety of nov- Proceedings of the Grand Rapids General Motors, Chicago ~--------- 500.00 : Mr. McGreavey, Davenport, Ia. -. 20.00 Itself. elty furs introduced the last few sea- Bankruptcy Court. Oct. 20. On this day was held the sale (Continued from page 20) —should be inserted in every adver- tisement. What I have written about the peaches shows how fine goods should be featured, and fine goods always must be featured in any sustained ad- vertising designed to build trade for service grocers. Otherwise, you drop into the chain bargain offering class and get nowhere. Special prices such as I indicate for peaches are right, proper, logical and profitable when handled just that way. This because your concession, while real, is not extreme; and it is fully justified because advertising of this character is bound to increase sales, increased sales always cut down ex- pense, hence you will make more net profit thus than by holding regular price rigidly and making little or no sales effort. But among those specials always run a lot of descriptions of regular goods at regular prices—enticing descriptions that will lead folks who come for peaches to include a half pound of shelled pecans and a full assortment of fruits and vegetables as well. A group of stores is ideally situated to do this kind of advertising because goods which do not move in one store will have heavy demand in others, and vice versa. Through association head- quarters goods can be traded from store to store and a balance thus main- tained. This has been done for years by the Frankford Grocery Co., for example. Will there be an attack by the Fed- eral Trade Commission for “collusion” in such work? Maybe. But cross that bridge when you come to it. You will be able to cross in perfect safety, too, if you go about this right. For there need be no collusion. There need be no formal agreement to maintain cer- tain prices; and the fact that the goods are actually sold at the same figures in all stores can be logically explained as the result of association education which has shown the members that these prices are correct for the kind of store each of them runs. All of this means work. It means logical thinking and devotion to a task that is serious enough for any man. It also means that a skilled advertising man must be empoyed to whip each advertisement into shape, get it at- tractively illustrated and_ effectively placed. Make no mistake about this. The hopefulness that comes to-day results from the fact that various groups of grocers are beginning to conduct their stores along these lines. Paul Findlay. —_—_—_»--+ Hudson Seal Returns To Favor. To the possessors of Hudson seal coats comes the assurance that Hudson seal is to be brought back into vogue as a relief from the flood of fancy furs with which we have been deluged. Henri Vergne of Paris puts collars and cuffs of the flat brown striped furs on his Hudson seal coats, just as does Grunwaldt, who further elaborates a black coat with a ladder design of mink tails running from collar to hem on the center back. sons one saw at the fashionable Paris gathering places last Winter principal- ly coats of mink. According to the French furriers, this is due to the in- nate sense of thrift of the French women, who demand that fur coats must wear indefinitely, and is not to be taken as a guide for America, where such a fragile but attractive fur as shaved lamb, American broadtail, ob- tains the vogue that its beauty war- rants. Either in gray or beige, with self-collar or matching fox, this fur makes many of the season's most charming coats. One of these, a straight coat in light beige broadtail, had the shawl collar and all edges bor- dered with an inch-and-a-half band of the same skin in brown. This same brown encircled the single deep patch pocket on the right side and also made a large flower for the lapel. Among the novelty furs goat is play- ing various roles just now. It appears in its natural haired state in sundry shades of beige and in grays ranging from silver to iron; in another guise it is clipped half-length and dyed to imitate Summer ermine; but its great- est versatility appears when it is shav- ed very closely and printed with di- verse designs. Henri Vergne has one straight coat, belted, with small band collar, and printed in a gray wave de- sign named “Ocean.” Another coat has the upper half to the hips of beige printed in calflike brown markings to match the pony skin used for the skirt of the coat. The belt, collar and cuffs were of the lighter fur—N. Y. Times. ———» ~~ Good Re-orders for Negligees. The strong general interest in vel- vet merchandise this season has led negligee manufacturers to bring out uew models made of rayon velvets. These styles were said yesterday to be meeting with an excellent demand and re-orders are expected to be large with the approach of the holiday sea- son. Black is the favored shade in the garments, many of which are trimmed with ostrich. At the same time there is active interest in negligees of satin in the brighter shades. In many in- stances these feature lavish use of metallic trimmings. Quilted robes are also doing well. ——_-+ .____ Hides, Pelts and Furs. Green Nord oo 14 Green, Noo 2 13 Cured ING. te 15 Cured. No. 2 oo 14 Calfskin, Green, No. 1 ~_-....--_-._- 16 Calfskin, Green, No. 2... 14% Calfskin, Cured, No. I ~.2. 2... v7 Calfskin, Cured, No. 2 22 3 15% Perse, NO.) oo 4.00 PIOCHO. NOL 2 oe 3.00 Pelts. hambe: oo ---- 50@75 ShegPuneR 2 10@25 Tallow. Prime 07 No. 1 07 No. 2 06 Wool. Unwashed, medium __--____________ @30 Unwashed, rejects _._._____----__ @25 Wwashed, fine: 9.0 @25 ———_ >> -___ Hot dog stands in the vicinity of public school grounds in Cleveland have caused protests from mothers of school children, who protest that stomach aches result. A hot dog in a soft bun, liberally dosed with mus- tard or horseradish, is not a whole- some diet for a school pupil, to say the least, Grand Rapids, Oct. 20—On this day was held the final meeting of creditors in the matter of Grand Rapids Laundry, etce., Bankrupt No. 3054. The bankrupt was not present or represented. The trustee was present in person. Claims were prov- ed and allowed. The trustee’s and re- eeiver’s final reports and accounts were approved and allowed. An order was made for the payment of expenses of adminis- tration and for the payment of fees, as far as the funds on hand would permit. There were no dividends for creditors. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be clesed and returned to the district court in due course. On this day also was held the sale of assets in the matter of Walter Stellard, Bankrupt No. 3236. The bankrupt was not present or represented. The trustee was present in person. Certain bidders were present. The stock in trade and fixtures were sold to J. E. Jacobson, for $650. The sale was confirmed and the meeting adjourned without date. An or- der for the payment of current expenses and for the payment of a secured claim has been entered. Oct. 19. We have to-day received the the matter of Earl B. Cox, Bankrupt No. schedules, reference and adjudication in 3263. The matter has been referred to Charles B. Blair as referee in bankruptcy. ‘The bankrupt is a resident of Wakelee, and his occupation is that of a farmer. The schedules show assets of $900 of which $800 is claimed as exempt, with liabilities of $1,892. The court has writ- ten for funds and upon receipt of same, the first meting of creditors will be called, and note of same made herein. The list of creditors of said bankrupt is as fol- lows: First State Bank, Marcellus ___-$100.00 G. W. Jones Exchange Bank, WSPOGIMS (2s 929.00 Cc. W. McKee, Vandalia —...______ 53.00 Et Ao Boyek, Wakelee _... 60.00 S. Sterns & Co., Marcellus __--__ 100.00 | 8 Cos. Marcelus 650.00 Oct. 20. We have to-day received the schedules, reference and adjudication in the matter of Kyle C. Gleason, Bankrupt No. 3264. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Muskegon, and his occupation is that of a clerk. The schedules show assets of $80 of which the full interest is claimed as exempt, with liabilities of $716.78. The court has written for funds and upon receipt of the same the first meeting of ereditors will be called, and note of the same made herein. The list of creditors of said bankrupt is as follows: Pine St. Furn. Co., Muskegon ___-$ 4.50 Reliable Clothing Co., Muskegon_. 40.90 spiegel-May Stern Co., Chicago __ 36.59 Silverman's Clothing Co., Muskegon 4.20 sallan Jewe ry Co., Muskegon ____ 61.50 Sanitary Dairy Co., Muskegon __-. 10.82 Dr. W. C. swartout, Muskegon ____ 21.00 Mr. and Mrs. Fred Helmer, Mus- ET 36.00 Pine St. Grocery, Muskegon —_-~-- 36.75 €. B®. Gleason, Decatur —...__.._.__ 205.00 Dr. G. J. Hartman, Muskegon __-. 8.:5 Peoples State Bank, Muskegon __ 26.84 M. F. Carlson, Muskegon ____---- 56.02 F. A. Gates, Muskegon _-_-------- 6.00 Albert Badgley, Muskegon ___----- 35.00 Musk. Citizens Loan and Inv. Co., Pn ESO ee 59.00 G. R. Hunphreys, Wolf Lake __-. 45.00 J. C. Penny Co., Muskegon _...... 6.00 Chronicle, Muskegon _......__._-___ 7.90 oyal Tea & Coffee Co. _..___ 2.60 Dr. R. W. Christie, Muskegon __-. 2.00 Mu-k. Traction & Lighting Co., IVE ISOT 4.41 Wet Wash Laundry, Muskegon Hts. 1.00 Oct. 20. We have to-day received the schedules, reference and adjudication in the matter of Leo Miller, Bankrupt No. 3265. The matter has been referred to Charles B. B air as referee in bankruptcy. The schedules show assets of $50 of which the full interest is claimed as exempt, with liabilities of $2,582.06. The bankrupt is a resident of Holland, and his occupa- tion is that of a pattern maker. The court has written for funds and upon receipt of the same, the first meeting of creditors will be called and note of the same made herein. The list of creditors of said bank- rupt are as follows: J. C. Ridenour, Holland —_..-_.--- $200.00 Jas. A. Brouwer Co., Holland ~_-- 585.00 Auto Service Co., Moline __-_------ 29.32 Kalberg & Luder, Hast Moline --._ 40.95 Beneficial Loan Society, Davenport 203.39 First Trust and Savings Bank, aE WORE 131.40 John Gately Clo. Co., Rock Island, ee 60.00 Golden’s Garage, East Moline, Ill -_ 50.00 Standard Hdwe. & Supply Co., East Moline -_---~--~-- 11.00 State Bank of East Moline, Ill.-_ 100.00 Industrial Savings Bank, Davenport 300.00 Cc. F. Adams Co., Chicago —------- 4.00 Francis King, Moline, Ill. 75.00 Moline State Trust and Savings Bank, Moline, Ill. --_--_----_--.._- 250.00 Monson Coal Co., East Moline, Ill. 8.00 Iowa Brokerage Co., Davenport, Ia, 14.00 of assets in the matter of Sam Friedman, Bankrupt No. 3226. The bankrupt was not present or represented. The trustee was present in person. Several bidders were present in person. The stock in trade and fixtures, except exemptions and a certain heating system, were sold to Cihak Bros., of Muskegon, for $375. The sale was confirmed and the meeting ad- journed without date. Ignorance of the law is no excuse; and neither, alas! is the law's ignor- ance. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. FOR SALE—Grand Rapids Wholesale Grocery stock. Address No. 707, c/o Michigan Tradesman. 707 FOR SALE — A BILLIARD PARLOR and CIGAR store, also barber shop. Good place for a live wire. Address H. L. Woodward, 308 N. Washington Ave., Lansing, Michigan. 708 _ For Sale—No reasonable offer refused: one 200 class National cash register; one small register, with detail strips; one Toledo computing scale. Pipestone Gro- cery, Benton Harbor, Mich. | 709 For Sale—One National cash register, one set Detroit computing scales, one four-foot cigar case, Henry Norton, Clarksville, Mich. _ 710 For Sale—House two lots, or one, near Tampa, Florida. Consider trade for re- sort property. Also cottage two lots Narrow Lake, Eaton county, nearly new. Bargain $1,500. Write for particulars. S. F. Brunk, Eaton Rapids, Mich. 701 FOR SALE—Grocery stock and fixtures. First-class location, clean stock, good fix- tures. Price wholesale inventory. Deal direct with owner. Address Lock Box 452. Ypsilanti, Mich. 702 Office and Store Fixtures—Burroughs book-keeping machine, National electric eash register, steel and iron safes, Rem- ington and Royal typewriters, address- ograph, multigraph, roll top desks, seed and repair cabinets. All strictly high class, nearly new. About half value. Call or write, A. H. Foster, Receiver, Allegan, Mich. 703 WANTED—By experienced middle-aged man, general store work. Would buy in- terest. Address No. 704, c/o Michigan Tradesman. 704 For Sale—Established hardware busi- ness in county seat town of 6000. Good churches and schools. Stock and fixtures will invoice approximately $11,000. Rent- ed building. Reason for selling, to close an estate. No trades. W. F. Stringfellow Estate, Atlantic, Iowa. 705 TO EXCHANGE—Detroit city improved property, for a good sized general stock and store in a small town. Write to R. Rutowitz, 4558 Tireman Ave., Detroit, Mich. 697 CASH For Yow Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc LOUIS LEVINSOHN, Saginaw, Mich. Pay spot cash for clothing and furnish- ne goods stocks SHWherman 125 Burlingame Ave., Detroit, Michigan. 566 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CoO. Grand Rapids. SAGINAW BRICK CO. Saginaw. 32 VALUE OF TEAM PLAY. Necessity of Co-operation in All Con- tests. Come on, Brother, let’s go to a ball- game! The home town team is play- ing the outside team, and it is going to be a hard scrap, if I know anything about war. And, if you are a mer- chant in your own home town, you should be one of the players. Natur- ally, then, you have good reason for wanting to be there. The players on the home team con- sist of all those men of business who are interested in local trade. And the home team is up against a club of out- side merchandisers who are intent up- on dragging all the profits out of your home town that it is humanly possible to flirt with. Your side is made up of the local retailers, who are playing the base positions. The retailer, whoever he is, is covering a base—first, second, third or home-plate. In other words, in this stiff game called “competition”, it is up to the merchant, in the final analysis, to tap the rival player “out.” Some- times the banker, who plays at short- stop, can cover a base, in some busi- ness deal or other and perform a put- out; but it is not the business of short- The banker is the short stop to play bases. play-between—he gets all these drives, in which he is supposed to stop the rival efforts in the in-field; and it is up to him to snap up those hot local him over a when the merchant needs a loan to tide dull That boy on short has a hard job on his hands, I'll tell the world. That lad out there in pitcher’s-box is the local newspaper man. He is the chap to whom look for that “booster-stuff’ and “free advertising.” He is the “throw a good line” and all too often, grounders period. vou man who is expected to he is criticised for “throwing away the game”, simply because he didn’t quite make good when you expected him to ptch a shut-out game. And away out outfield, are the They don’t come there in the whole- salers and jobbers. to close grips with the outside mer- chandiser: but it is up to them to pull } in those long drives that the enemy often are quite often the hard hitters, you depending on them to makes: and, as the outfielders are justified in do some long-distance stunts with the ball on your behalf, when it comes your Sad, indeed, the state of that merchant and jobber fail him and strike out when turn at bat. whose wholesaler a score is so badly needed. Now home that we know who is on our for us to other town team, it is well know who is playing on the side. There are the mail order houses and the firm who specializes in “buy- there in the outfield. It is reported that strong in the field; but, boy, when they ing clubs” out they are not so come to bat, their drives are something for sore eyes. the bases, are the chain outlets. The big In here, on stores and factory banking interests are at short-stop; and the large mtropolitan dailies and Na- tional and state magazines are in the pitcher’s-box. Really, considering the impressive line-up of our rivals, it looks rather bad for us. It does, for a fact. MICHIGAN TRADESMAN But there is one noticeable lack of one variety of equipment that is usually considered vital to the success of any ball game. There are no grandstand and bleachers. In other words, so far as the game, its outcome and any curi- osity as to the points of play are con- cerned, nobody cares about it but the The general public of its own. players. has a concern Don't think that the public isn’t pres- On the contrary, he is mightily interested ent, however. there, and he is in the game, too. But it is a business with him, not a pastime, he is the umpire! When a home team, playing on the home grounds, with a home town um- pire on the job, can't win the game, it is to be charged up to one of two faults or both. The first is poor play- ing: the other, razzing the umpire. I'll admit that the players on the other side are impressive in appearance. They are all heavy hitters and they have a wonderful lineup of pitchers. But there is one thing they lack: They never have and never will have that vital quality called ‘team-play.” That each individual player on the outside team is a better player than the average home town man is readily granted. And, if the home team con- fines its efforts to the excelling of the other players in their strong points, they are The hope of our home team is “team-play.” Many a team of crack players has been de- feated by a team of ordinary men be- cause the ordinary fellows played to- beaten. only gether and made their efforts co-ordi- nate. If our boys only play the game together, they have more than a mere They have what amounts: to if they play the chance. a practical “cinch”, umpire while they play the game. Now, let’s give this umpire the once- over: First of doesn’t know much Turn- all, he about the rules of the game. over, volume, local retention of profit, etc, largely or entirely Greek to him. The only rule in the game he knows anything about in any expert way 1s “get all you can for as little as you can. In the second place, he has a poor batting eve. What looks to him to be a strike is often a ball; and vice-versa. Let the other baited special and he calls it a strike; when, if he would only look ‘em over a bit, he would see that it was six inches away from the plate. But, get this, when he calls it a strike, it’s a strike side put on a and he doesn’t mean perhaps. Sometimes, we boys would like to fire the umpire, but the embarrassing part of the difficulty is that he simply fired. He has a most re- markable capacity for staying put. Furthermore, he is the only umpire we have: if he is fired, there will be no wil not be game at all. Might it not be well for us to in- dulge in some grim facing of the facts? The winning of this game is not for glory. It is for hard, cold cash. It seems to be a part of the game to talk to the umpire; so, if that is the idea, “talk” too. Don’t razz him. for two reasons: First of all, he is trying to do the right thing; and, second, it doesn’t pay. If there is one thing let’s more disastrous than any other in a ball game it is an umpire who is reg- ulated more by feelings than knowledge of the rules of the game, and a team of players who habitually razz the umpire, when he makes a raw decision. It is to the study of home team play- ing of the game, as well as playing of the umpire, that this column is dedi- cated. It is the writer’s aim to con- tribute from his own experience and observation eye-openers which he has picked up in his following of this most interesting and exciting of all games—home trade. W. H. Caslow. ———~> > _-— OVER A MILLION DOLLARS. by a those How Chas. H. Leonard Invested His Surplus. William H. Gilbert and Lemuel S. Hillman have filed their appraisal of the estate of the late Charles H. Leon- ard, as follows: Real Estate. Family residence : _.. $40,000 Half interest in store property 50,000 Residence on B'ack Lake 16,000 Mortgages. Moore-Weed Co. 4,000 Charles A. Frost 6,500 Frank J. Jarecki : 39,000 Masonie Temple, Holland 14,00) Masonic Country Club 0,000 Herbert G. Cooper a 4,560 Chas. C. Covell 4,500 Henry A. Frost 2,200 Albert S. Shaft 3,009 Herman Goodstein 3,700 Bert G. Kuiper ce 3,000 Geo. G. Kleinmaier 6,500 Clifford J. Page 2,500 Henry F. DeLoof 11,500 Abe Timmer -- 3,500 John D. Willard 7.900 J. Harrison Edwards 4,500 Ypsi-Ann Land Co. 16,060 Richards Storage Co. 30,000 October 26, 1927 Maris GU. Semich 2.2.2)... 9,000 Ajenzo BL Dunn: 22 eee Gerrit Bockman poe a a Bonds. Alaska Refrigerator Co, 37,629 Albion Community Hotel - 9,945 Avon fuvestment Co. —_....._.-.... 9800 Baptist Church of Grand Rapids _—_ 50,000 Central Power & Light Co. Se B25 Dallas Joint Stock Bank ao & . 20,6 0 Denver Joint Stock Bank oe 27,540 Detroit City 2.2. a 5,100 Detroit Metropolitan Corp. 24,500 Electric Refrigerator Corp. $,300 Eppley Hotels Co. ne 4,900 Morris Friedman - Ui eo Furniture Mnfgrs. Warehouse Co. 19,000 G. BR, Operating Co. __._._- g 10,890 GR Showcase Co. _.-._.20-22. «59480 Interstte Iron & Steel Co. 14,700 Luce Furniture Shops 4,800 Pantlind Hotel Co. 9,800 Albert Pick & Co. a 9,800 United Industrial Corp. —~ 9,500 Norfolk Joint Stock Bank 15,3°0 Welch-Wilmarth Co. —_- ae 4,000 West Virginia Water Service Co... 2,775 Stocks. Consumers Power Co. _#- 2,500 Fulton-Commerce Realty Co. _. 46,392 G. R. Fiber Cord Co. —. ine 70 18,600 G. R. Store Equipment Corp. Fe 62,469 H. Leonard & Sons Thompson & Co. pisubstsl Sues Regilc 990 Service, Fuel & Builders Co. 660 Notes. Don H. Abbott ($2,407) 1 Hi. LL. Goodsveed 3,500 Clay H. Hollister 4,000 Hume, Hefferan & Co. 5.000 Lumber Co, 58,101 Larson Sie Jarecki _-_- : , 600 Fred J. 1s So Sar o 3,000 I. Josephine Talfourd 1 B. S. Warer 44,084 Recapitulation. Real Estate Mortgages jonds Stocks Notes Cash items Launch Automobile Household Jewelry $106,000.00 292,826.55 1,775.09 2,469.50 55.00 furniture Total estate .$1,039,273.05 —_—_2-.———— Revenge is sweet only to the very small individuals. i in underwear. Wholesale Dry Goods Why the Steady Demand For “UTICA-KNIT’”’ Underwear? Because people have come to know that “UTICA-KNIT” means every- $ thing that is finest and most desirable And that is why “UTICA-KNIT” always spells quick turnover and gratifying profits for the retailer. PAUL STEKETEE & SONS ez WELLASTIc¢ flartcc Mogeg Fieece-Lines UNDERWEAR For Every Memker of the Family For Every Season of the Year Grand Rapids, Mich.