SS) TWO FER OY Bs NOY FA \) Pe dy C mon » Ds BE \ EO NAS \ iN \ | be . : GSS ye Lit Vi aN aw lr 1A”, tae (5 ae Sy SS SININGECOVZ WVIWIVALLZ Lee ZED3 y= eee (Scnez7@ TRADESMAN COMPANY, PUBLISHERSR 22 (3)) 99) MSU ESI SOI ISS Forty-fifth Year GRAND RAPIDS, WEDNESDAY, NOVEMBER 9, 1927 Number 2303 ‘ ¢ y —— —— — ee a seine waranty” * '% | ; : . Y 2 | THE LONG NIGHT RIDE OF WILLIAM DAWES There isn’t a question but Longfellow’s pen Produced an historical masterpiece when He gave us the poem so pleasing to hear Of the Midnight Ride of Paul Revere: And yet it’s a target for critics because He never made mention of William Dawes, Who started from Boston an hour before And out-rode the other by two miles or more.f Dawes didn’t have signals to give him a start— The Patriot Warren just bade him depart; But not by mere chance was he chosen to go— He excelled as a horseman, and the chronicles show He pommelled a Briton for slurring his bride— So Warren knew Dawes was a man for the ride. From the start of his journey far into the morn He rode like a wraith for the Nation new-born; He wakened the people and covered the ground, Public Reference Library, Library St And his horse on the roadway made just as much sound As the man’s who rode bravely by Middlesex farm And carried from Charlestown the British alarm— Who rode (in the poem) to Concord all right, But not on his charger—at least, not that night. < cm Now, Hell and Maria, we're not picking flaws, We only ask justice for William Dawes, hs Who carried the message as well as Revere, § iy ’ . - 7 f, And deserves to be honored. Let's give him a cheer! | ; No rider more fearless, no soldier more true— pee When we speak of The Ride, why not mention him, too? . ;Dawes left Boston through Boston Neck, on the South, Revere q & rode from the North. Both were bound for Concord, where the Amer- ' i ican supplies were stored. Neither reached that objective. They were ? intercepted by British patrols at Lexington. However, they gave the ; alarm that was to arouse the world, to Samuel Prescott, a young rc * doctor, who carried it on to Concord.—From Colonial Historical Notes. John C. Wright. HOUSECLEANING TIME anv SEMDAC DEALER PROFTTS - The increased demand for a high grade cleaner and polish for floors, woodwork and furniture is noticeable at this season. Fall cleaning is under way in nearly every home. Housecleaning cares have been lightened for thousands of women who are using Semdac Liquid Gloss to aid them in their work. For many years, Semdac Liquid Gloss has given most satisfactory results when used for renewing the lustre and enhancing the appear- ance of use-dulled furniture and woodwork. And for as many years, this improved cleaner and polish has been displayed by an increasing number of Michigan dealers. For Sem- dac Liquid Gloss moves quickly and offers a greater profit than many other polishes. Semdac Liquid Gloss has stood the test of years. It has seen other polishes come and go. Dealers throughout Michigan recognize this product as a popular leader in its field. You can increase your business by displaying Semdac Liquid Gloss on your shelves and in the window. Such a display usually fur- nishes just the needed reminder for your customers to buy now. Order your supply of Semdac Liquid Gloss now — from your job- ber or direct from us. red and blue package. I SEMDAG 4. UIQUID{GLOSS e AL / SEMDAC AUTO POLISH I EMDAC AUTO POLISH removes smoke 4. film, grime and rain spots with least effort, gt and restores the maximum lustre to lacquered, “¢ enameled and varnished surfaces. a Semdac Auto Polish is easy to apply. It works quickly. It gives a brilliant lustre. if Sold in pint and quart bottles. Look for the » STANDARD OIL COMPANY f [LINDIANAI 910 SOUTH MICHIGAN AVENUE CHICAGO, ILLINOIS Forty-fifth Year GRAND RAPIDS, WEDNESDAY, NOVEMBER 9, 1927 Number 2303 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each, Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 ceits. Entered September 23, 1883,at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. TIMES RIGHT FOR CHANGE. Chief Justice Taft, in speaking be- fore the National Conference on the Reduction of Crime, must have felt an unusual sense of satisfaction in be- ing able to point to the evidences of progress which this movement is mak- ing. For, although his usual modesty kept him from saying so, that progress is due in no small degree to himself. The Baumes laws are a sign of the trend of the times. “They indicate,” said Mr. Taft, “that the forgotten man, the victim of the murderer and the rob- ber and the criminal, as well as society at large, is being remembered in the new legislation in New York.” And, we may add, in the Baumes legislation in Michigan and in the demand for it in crime-ridden Chicago. Here is an important change in the psychology of America. Much of the success of England’s administration of criminal justice lies in that country’s traditional jealousy of the rights of the individual. When these are invaded, look out! It is to the victim of crime that English opinion looks with sym- Here it runs toward the de- We are interested pathy. fendant in the dock. in the “game” which the accused crim- inal and his technical attorneys play for escape. We forget the man who was robbed, beaten or slain. Yet, as the Chief Justice says, we are unquestionably shifting our view- point. What joy would his words have brought to that little “fighting jeweler” of upper Broadway, who gave his for- tune and his life to his stern determina- tion that he would not be robbed again! The shift in attitude is again shown in the organization by citizens of “crime commissions” throughout the country. “The movement thus inau- gurated,’ said Mr. Taft, “has focused attention on the responsibility of leg- islatures of the states for the improve- ment of criminal procedure and the importance of adapting it to present needs. Public opinion, as manifested in the public press, has created a de- mand for investigation. Elected mem- hers of legislatures have become aware of the obligation they are under to see to it that measures of reform are adopted to protect society.” The unfair delays of American crim- inal law made an international incident out of the Sacco-Vanzetti case. What- ever those men did it should not have taken years for a final decision. And the years that have intervened between the offenses and the criminal trials of Sinclair and Fall are another scandal in the sight of the public. The Chief Justice of the United States is right when he declares that the opinion of our people is now so clear that legis- latures must begin to heed it. ‘The times are ripe, rotten ripe, for a change,” as Senator Reed expressed it in another connection. We com- mend Mr. Taft's able address to the attention of Congress and the Presi- dent. It points the way toward real action upon a real issue, GREEDY MERCHANT REBUKED. No more effective way to prevent the selling of dangerous articles to children could be devised than that followed at Woodbury, N. J. On July 2 a merchant sold a giant firecracker to three small boys, one of whom was seriously injured when the firecracker was set off. His mother brought suit for damages and was awarded $600. The injured child is 9 years old, clear- ly not old enough to have appreciated the danger he ran in playing with so dangerously explosive an object as a giant firecracker. The jurors held that the merchant was responsible for the accident. It is an excellent precedent. Despite regulations to the contrary, there are, unfortunately, always mer- chants willing to sell forbidden articles to those who have the money to pay for them, regardless of the age or condition of the buyers. The surest way to curb them is to hold them re- sponsible in a money way for any in- juries which result from their illegal sales. Oxford, traditional center of Eng- land’s classical culture and one of the most beautiful cities in the world with its Gothic college buildings, is threat- ened by an invasion of the industrial age. It is feared that the automobile works located in one of its suburbs will expand as England becomes more of an automobile owning nation and that Oxford will degenerate into a sec- ond Detroit: Its halls of learning would be blotted out by the smoke of factories and its playing fields become testing grounds. But, true to its tra- ditions, Oxford is determined to pro- tect itself. Town .and gown have banded together for the formation of the Oxford Preservation Trust, which will endeavor to raise sufficient funds to purchase land surrounding the city which may he utilized as a cordon against factory encroach- ments. It is not surprising that the university should be anxious to pre- serve itself from industrialism, but we sanitaire may rejoice that the town is willing to forego the business which would re- sult from its metamorphosis into an English Detroit for the nonremunera- tive advantages of its present quiet scholasticism. The mania for ‘“boost- ing’ and attracting bigger and better business, whatever its effect upon the life of a community, is so widespread that it is a relief to find that Oxford, at least, has not succunibed but is, on the contrary, determined to preserve Let us hope that in this contest it will not prove to be the home of another lost cause. its ancient heritage. What Constitutes a Gocd Merchant [It would be a serious reflection upon my intelligence if I failed to acknowl- edge my indebtedness to the Chain System for which I worked for more than sixteen years. If I am a good merchant today, it is because I learned the principles of merchandising in the Chain Store field. In my town there are at least a dozen who have acquired their training the same way, and if the Chain Stores have to-day 150,000 em- ployes, they are turning out at least 5,000 good individual service grocers I give the Chain Stores credit for good merchandising. Mest men are anxious to improve every year. their financial standing, but are un- willing to improve themselves. Conse- quently they do not move forward. A men really begins to be a man when he quits whining and _ fault-finding, when he begins to look for that jus- tice which regulates his being, and when he adapts his mind to that reg- ulating fact he stops accusing others as the cause of his condition, and then he begins to use his sound judgment Many ask if the individual service grocer will be driven out of business. Now, that wholly de- pends on the individual. If he keeps his head closed, refuses to exchange ideas with his fellow-merchants, the jobber and manufacturer, or fails to to make progress. have a modern, inviting store, if he does not display his wares, if his clerks and employes are not courteous. if his prices are too high or too low, if his service is not cheerful service if he fails to discount his bills, if his system does not function correctly, if he does not watch his overhead in re- lation to his profits, then, I believe, he will go. On the other hand, the mer- chant who gives thought to his little store, has tidy arrangements, looks to the needs and wishes of his customer, extends courtesy, gives intelligent service, watches his credit and does not while his time away discussing his competitors, he will be here a long time after his cash-and-carry friends have passed into the forgotten methods of doing business. There is no pot of gold to be found in the grocery busi- ness, like the rainbow fable. No one is coming by to slip him a few hun- dred out of sympathy on account of the pathetic position he may find ‘him- self in. Many retail grocers have an idea the jobber and manufacturer should come along and lift them out and make it possible for them to get rich, even though they continue to run stores on the 1886 model. Now, I am confident, no manufacturer or jobber can help his service grocer unless he 4elps him- self, and I am firm in the belief that any and all manufacturers and jobbers stand ready and willing to go the limit with aid and assistance to every one who will run a better store on sound me‘hods of merchandising. Bankers and insurance companies lend money on commodities at about 50 per cent. of their value. When jobbers learn to lend merchandise on that basis their business will be safe and their cost of doing business greatly reduced. To-day jobbers seem to lend mer- chandise on hope. Possibly a little on faith, but what follows is eventually they find they have dispensed charity. Some manufacturers may be guilty of that offense, but I do not give many of them credit for it. If ever you manufacturers decide, or feel that you can eliminate the jobber and take up his task with the present type of retailers, I feel sure you will use the process of elimination rather than the indiscriminate distribution of your products through channels that are not reasonably safe, or those whom you know are not qualified to be mer- chants in every sense of the word. What is a merchant? My analysis One who knows the value of the merchandise he handles. One who knows the value of service. One who knows the value of cleanli- ness. One who knows the value of display. is as follows: One who knows the value of quality. One who knows the value of One who knows the value of personality and courtesy. One who system. knows his cost of doing business. One who knows his margin of profit. One who knows the needs and wishes of his customers, and, I might add, one who knows how to get along with his fel- low-merchants to further the interests of the industry to which he belongs. Theory is a wonderful stimulant, but it usually leaves the patient in a bad fix. There is a prevailing tendency for a man to know how to run the other man’s business. Every traveling man knows how to run and manage a hotel better than the proprietor. Many of our customers know how to run our stores better han we do ourselves. John Coode, Pres, Nat. Ass'n of Retail Grocers, 2 WHITE PINE BLISTER RUST. Can Be Avoided By Banishing the Black Currant. Frederick Wheeler, the practical forester of this city, is in receipt of the following letter for the Michigan Bu- reau of Agricultural Industry: Lansing, Oct. 24—You are, of course, aware of the presence of White Pine Bister Rust in the State of Michigan. A partial survey made recently by my- self and four experienced White Pine Blister Rust scouts loaned to the State by the Federal Government, has re- vealed that White Pine Blister Rust is present in sixteen counties, being as far East as the counties of St. Clair, Sanilac and Huron, as for South as Cass county, as far West as the county of Oceana and it has traveled North, so that it is present in the counties of Osceola and Clare. Under authority vested in the Com- missioner of Agriculture, he has de- clared the European Black Currant growing within the counties where the White Pine Blister Rust is found, to be a nuisance. This is due to the fact that the European Black Currant is the alternate host of White Pine Blis- ter Rust. In compliance with the law, the Commissioner of Agriculture has Set Nov. 22, 1927, 10 o clock a. m. 4s the time for holding a hearing and the State Department of Agriculture of- fices on the seventh floor of the new State office building in the city of Lan- sing as the place All of the owners of premises upon which black currants have been found have been invited to this hearing and it was thought no more than fair that those who know the value and future of the White Pine in Michigan be given an opportunity to present to the Commissioner of Agriculture facts and figures in regard to that forest crop. It is desirable that you be present, but if you cannot come, a statement as to the value of this forest crop, what its future is in Michigan and what will happen if the black currant is not re- moved from the territory in which White Pine is grown, might be fur- nished to read into records at this hearing. We have given the friends of the black currant a chance to be heard at this hearing. If vou are a friend of the White Pine you have an opportunity to make that fact known, either by at- tending the meeting or by furnishing evidence of your friendship by a state- ment such as referred to above. 3ureau of Agricultural Industry. To this letter Mr. Wheeler sent the following reply: Grand Rapids, Nov. 8—The enclosed letter came to me Nov. 4 by way of Wilhamsburg. You recently publish- ed an article on “Blister Rust,” a copy of which will be filed with the Com- missioner at Lansing to show that I consider it necessary to put a complete ban on cultivated black currants I wish to state some of the facts about white pine and the sources of in- formation in regard thereto. I am doing regenerative work to re- establish white pine on several hun- dred acres in Michigan. That has led me to study reports of such work in other states. Accurate reports can be found in U. S. D. A. Bulletin No. 13: also in Bulletin No. 15 of N. Y. State College of Forestry. My oldest planting of white pine Was estimated by a forester from the Great Lakes U. S. Forest Experiment Station and the result was substantial- ly in accordance with the mensuration of such growth in Massachusetts on No. 2 quality soil. at forty-five years of age there would be 40,600 board feet per acre. The white pine has the habit of sus- tained growth to an advanced age and I have noticed that the largest stumps MICHIGAN TRADESMAN on the cut-over lands were all of white pine. It seems sure that, as time goes on, many of the white pine growing in Michigan will be objects of venera- tion because of their majestic size and beauty, provided we give them proper protection. My work this year brought me in contact with a large number that are two feet in diameter and it is an in- spiring sight to look up at their lofty crowns. The N. Y. State Conserva- tion Commission publish a folder— “White Pine, a Crop That Will Pay.” White pine is our most valuable for- est tree. No matter how young a stand of white pine may be, it is too valuable to neglect. Keep Blister Rust away. Healthy, growing white pine will make land more salable and fur- nish good secur:ty for loans in time of need. Give careful consideration to the large amount of unused land in Michigan and the need for reforesting to make it self sustaining, that being practically the only recourse. Much of it in early days had white pine growing on it. The growth of white pine is influenced decisively by human control. 2.___ Peculiar:ties of the Albert Preusser. Fred C. Steglich and wife will spend the winter months with a sister who resides in Los Angeles. More than fifty years ago Mr. Steglich entered the employ of the late Albert Preusser to learn the trade of a watchmaker and jeweler. He remained with Mr. Preusser thirteen years. Later, and for a decade or more, he was in the employ of Aaron and Edward B. Dike- man, from whose service he retired to open a shop on his own account. Two years ago he disposed of his stock and retired f active participation in Personal Late irom business. Mr. Preusser was a stern, unemo- tional and at times an irascible indi- vidual. He was lacking in tact and patience. His employes occasionally were subjected to many undeserved petty Mr. Steglich re- members many instances in which Mr. Preusser suffered humiliation on ac- count of his ill temper. Bastian Wag- annoyances, ner, an expert workman, born, reared and trained in the trade of a watch- maker in Brussels, Belgium, an em- ploye of Mr. Preusser, boarded at the Bridge Street House, of which Frank Boxheimer was the proprietor. Box- heimer had purchased silverware and kindred articles for his tables of Preusser, as needed, over a term of years. He paid for his purchases rea- sonably prompt. At one time a charge amounting to $8 stood on the books against the landlord a longer period than Mr. Preusser considered judicious, so he prepared a statement, placed it in Wagner’s hands and directed him to demand payment of the sum over- due. Boxheimer resented the implica- tion the demand of the merchant in- volved. Boxheimer filled a bag with 800 pennies, which was carried by Wagner to his employer. Upon learn- ing the contents of the bag Preusser exploded vocally, threw the bag on the floor, stamped upon it and immediately discharged Wagner. A _ few years later, having experienced many diffi- culties in his efforts to obtain the ser- vices of competent workmen, Preusser called Wagner from Detroit and greet- ed him warmly when he returned. Fred Spaeth, who was the owner of a refreshment parlor near the Preusser store filled a table with a generous lunch and a plentiful supply of wine from the Mosel and the Rhine, an¢ when an hour had passed pleasantls Preusser paid the bill. Wagner pos- sessed a jovial, genial nature, which nothing. could disturb. He pitied anc never condemned persons who weré unfortunately afflicted with evil na- tures. Maiden Lane, New York City, was the leading center of the jewelry trade forty years ago. Mr. Preusser pur- chased old gold from time to time and when he had accumulated a sufficient quantity to warrant a shipment, he would dispatch the material to an op- erator in Maiden Lane with instruc- tions to convert it into wedding rings. A package which contained old gold and a number of valuable watches, the property of customers, and other valu- able articles of jewelry to be repaired, was delivered to the American Express Co. to be forwarded to New York. When “Bob” Cutler, a clerk in the office of the company, asked to be in- formed as to the value of the contents of the package, Steglich, the mes- senger, acting under instructions given him by Mr. Preusser, declined to re- ply. The real value of the package was $800. The clerk, in writing a re- ceipt for the package, acting under the rules of the company in such instances, placed the value of the shipment at $50. While in transit on the Harlem & Hudson River Railroad (now a sec- tion of the New York Central), the package was stolen and never recov- ered. In the course of time the com- pany tendered a check for $50 to Mr. Preusser in settlement of the loss of the package. This was refused. Mr. Preusser employed an attorney, John W. Champlin, and suit was brought against the company in which plaintiff sought recovery of the full value of the lost material and merchandise. In the trials that ensued, both in the lower court and in the court of final jurisdic- November 9, 1927 tion, plaintiff lost his case. Subse- quent legal proceedings filed in the names of the owners of the watche¢ and the jewelry against the express company were won by the plaintiffs. Mr. Steglich entertains kindly recol- lections of his treatment by the Dike- mans, father and son. Aaron Dike- man opened the first jewelry store in Grand Rapids. Its location is now covered by the main entrance of the Hotel Pantlind. Mr. Dikeman_ was industrious, thrifty, reliable and popu- lar. He rapidly accumulated a sub- stantial fortune. In an evil moment he was induced to invest largely in steamboat property, navigating Grand River. The panic of 1857 paralyzed all industries. Banks failed, merchants became bankrupt, mechanics and labor- ers were pauperized. Mr. Dikeman took a boat for Chicago and after his arrival in that city met a prominent jobber in jewelry and kindred goods, to whom he stated his financial condi- tion. “I have lost every dollar that I possessed,” Mr. Dikeman explained. The jobber questioned Mr. Dikeman in regard to his prospects and finalls soothed his anxiety by remarking: “Go home, Mr. Dikeman. Don't worry. I will supply such merchan- dise as you may need and you ma pay for them as you may be able to.” Within a few years Mr. Dikeman was able to pay his debts and to accumu late a substantial fortune which, in the end, passed to his son, Edward, fol- lowing the death of the father. Edward B. Dikeman engaged in politics and was elected mayor of Grand Rapids three terms. He was not successful in business. He mar- ried a woman of means, moved to Chi- cago and died a few years later. A son, Harry, is a noted window decor- ator. He has served Carson, Pirie, Scott & Co., Marshall Field & Co. and others of prominence in the mer- cantile trade of Chicago. When H. Gorden Selfridge retired from the management of the Field store preparatory to the opening of his department emporium in London, he engaged Harry Dikeman to dress the windows of the English store, which he did to the wonder and amazement of the Britishers. Charles A. Phelps, Phelps, Bonnell & Co., who carried on lumbering operations extensively in Wisconsin several years ago, is now associated with the Industrial Bank and the Industrial Corporation. In recent years Mr. Phelps has been en- gaged in the manufacture of lumber in Kentucky. Arthur Scott White. —_++-2 Fitkin Unfitness. A. E. Fitkin, a New York public utility manipulator, recently sold his holdings to Samuel Insull and others for $30,000,000. He - then’ paid several hundred thousand dollars for a seat in the New York Stock Exchange, but that or- ganization declined to transfer his stock or accept him as a member. formerly of Judging by the manner in which he handled his Michigan purchases in the public utility line, the Stock Exchange has evidently got the right angle on that bird, & 4 aia 3 a ae a > *a ‘ i 7 4 » EI 5 i 4° * o) 4 es J -~ * af » » 2 { ’ ° i i “8? a > cy ‘ oa ar ft we . ‘- & 4 + yi 4 1% . \ { nm” s a a 3 4 a ¥ @ " q ® wae | S| Pa ‘ 7 < f , v nh ¢ 4 - » - ez 7] é i 7 4 » *p A] iY 4a°® "> * a v é f ’ » . ’ eo J 9 4 (> my » i ¥ q ' ’ » oe. on 4 o . 4 > = ” b 4h 4 v 4 7 ~ wy 4 { Gv «& r s 9 November 9, 1937 Been Power of the Press in an Early Day. Grandville, Nov. 8—Orators have often grown eloquent over expounding the power of the press and at one time it had a far reaching influence on pub- lic opinion, or rather jn the forming of that opinion. To-day, although the press has a certain amount of influence in shaping the trend of the public mind, it has scarcely an iota of that power for good or evil which it once weilded. Old men of to-day recall the great influence wielded by such members of the press as Horace Greeley’s New York Tribune and Bennett’s New York Herald. ‘The greatness of the press has long since departed and its main message to-day is to convey the latest news to its readers. We have no Tribunes and Heralds to-day in the sense that we had in ante-bellum times. Doubtless there is a cause for this. There is to-day no such strain on the public mind and heart as existed in the days of a Greeley and Bennett, the days just prior to the Civil War. Abolitionists in that day were re- garded with a sort of holy horror by a majority of people, yet it was such men, and such women as_ Harriet Beecher Stowe, with her Uncle Tom’s Cabin, that revolutionized the Nation and brought about war for the destruc- tion. of slavery. One public man re- ferred to Mrs. Stowe as the one incar- nate fiend who started the flames of civil war in the United States. Mrs. Stowe’s part in that struggle need never bring the blush of shame to any of that woman’s relatives. How- ever much her great novel may have exaggerated the evils of slavery, even if this were true (which is very much to be doubted), it was a master hand in arousing the people to an under- standing of America’s shame and in the end aided in securing liberty for an unfortunate race. Greeley’s Tribune had an important part in the forming of public opinion on the subject of slavery. As a boy, Horace Greeley tramped from his New Hampshire home to the great city on Staten Island and entered a printing office intent on learning the trade. He won his object all right and died the greatest editor of his time. He was in no sense an abolitionist, but used his efforts to confining slavery to the states in which it existed. The shibboleth of the Tribune was “no free territory for the extension of slavery.’’ That slogan became afterward the war cry of a great party which finally seat- ed Abraham Lincoln in the Presi- dential chair, and stood behind him in the prosecution of one of the greatest wars in history. Press and pulpit are often linked to- gether in their opportunities for progress along humane lines. There were derelicts among pulpiteers as well as the press in the days that tried men’s souls, so that many who ought to have been the best of friends in both sections fell from grace and espoused the cause of the enemy. Greeley was persistent in his on- slaught on the slave power, and as the war for secession progressed, he be- came persistent in -his demands tha‘ the cause of the war (slavery) = wiped out. President Lincoln moved too slowly to suit the New York editor. Once upon a time he address- ed a public letter to the President en- titled, “The prayer of twenty millions.” Lincoln understood the trend of events better than did Greeley and ad- hered strictly to his determination to wait for the proper hour to strike be- fore he launched his immortal procle- mation of emancipation. The Union army encamped at Alex- andria near Washington seemed slow to move and Greeley put forth in a stirring editorial his famous demand for an “On to Richmond” movement. It was thought that the demands of the Northern press, yrging active measures, MICHIGAN TRADESMAN sent McDowell’s army prematurely down to Manassas and the ill fated held of Bull Run. President Lincoln never entered up- on any great National question with his hands tied. He realized that a too premature attack upon slavery would antagonize many friends of the Union and split his friends into two antagon- istic factions. In every move on the chessboard of war Liucoln waited un- til he felt sure the people would stana with him before he proceeded to ex- tremities. Although impatient of delay, Hor- ace Greeley was _yet a great editor and a passionate advocate of the Union and the freedom of the slave. He avowed in no uncertain terms that by assailing the Federal Union the South had for- party with which he had been at life- long enmity. The great editor died soon after his defeat for the Presidency. His last words were, “The Tribune is lost, the country is lost and I am lost.” Old Timer. ——_>--o ___— Succes:ful Trade Promotion Trip to Port Huron. Detroit, Nov. 8—As part of a com- prehensive program of developing De- troit’s trading area, the Wholesale Merchants’ Bureau of the Board of Commerce, conducted a highly suc- cessful trade promotion trip last Tues- day to Port Huron. With President William Brown, of the Carey Com- pany, at the head, some forty execu- tives of Detroit wholesale establish- So, though we What was the score? As homeward we wended our way that night The cold was not of our plaint the font Oh, sorry our plight! ’Twas our Lament over leaving Lamont. 3ut that we must leave. LAMENT OVER LEAVING LAMONT. Alack and alas! Yea, alack and a-lassies: | For many fair maids were there, With bat and with ball to cavort o’er the grasses Equipped and accoutered, cap-a-pie, for the fray. But old Boreas blew straight from the North Pole; His blasts cut through to bone and to marrow; had a very live Cole, A tale of the cold your feelings would harrow. The Giant's captain, with red bandanna, Played in quite a professional manner; Their first baseman won the plaudits of all; Though once she refused to face the ball. Wise in Wiles, both in field and at bat; All played well, whether lean or fat; Yet the All Stars grim, trusty and tried Played with a vim not to be denied. That cannot be told For the wind blew too strong for the players bold. The fireplace called, with its cheerful flame— They beat it—and Boreas won the game. Within the house, soon forgot all distress, We admired the home and its charming mistress; And joined, one and all, in praise of the man Who selected the site on the river Grand. Of course, there were games, talk, pleasure for all, A bit of a dance, an enjoyable sing; And the dinner was of the kind they call A feast, a delight—fit for a king. Frank M. Johnson. feited all rights under the Constitu- tion and deserved no leniency. That Tribune had been dubbed the “Republican bible’ by many who dis- agreed with the Tribune philosopher. It was in some sense true, perhaps as Greeley published so much that was in- teresting and worth while on the side of that party. One of the most bitter partisan Democrats I ever knew was a reader of the Tribune, and in later years when Greeley ran for President, he supported him gladly, even to imitat- ino his peculiarities of dress with re- gard to his own personal attire. That was the saddest day in Horace Greeley’s political career when he weakly consented to become a candi- date for President at the hands of a ments and financial concerns, went to Port Huron in a special interurban car. The party left Detroit in the morning, arriving in Port Huron shortly before noon. The afternoon was spent by the Detroit party in’ visiting customers and in the evening a dinner, with the De- troiters the hosts, was served in the Harrington Hotel. More than 300 re- tail merchants and their wives were the guests at the dinner. Jt was a most enthusiastic gathering, addressed by Port Huron men and Detroiters. Harvey Campbell, vice-president and secretary of the Detroit Board of Commerce, was the toastmaster, F. E. Bogart, of Farrand, Williams & Clark, told the audience of the service to re- tail merchants performed by the whole 3 sale houses and explained in a most interesting manner the highly import- ant place in merchandising occupied by the wholesale merchant. The reta:lers were especially interested in the efforts of Detroit wholesalers to develop re- tail trade throughout the entire State. J. B. Sperry, president of the Port Huron department store bearing his name, and president of the Better Mer- chandising Association, which was or- ganized in Detroit last year at the Better Merchandising Conference, ad- dressed the guests a} the dinner on be- half of the local merchants. He urged his listeners to attend the forthcoming Better Merchandising Conference to be held in Detroit Feb. 15 to 17. Frank S. Henson, a Port Huron merchant, told of the progress being made in all retail lines in that city and the growing importance of Port Huron to the territory it serves. C. J. Crockett, sales counselor of De- troit, gave a most illuminating address on the problems of retail merchants, approaching his subject from the view- point of a specialist. His talk covered the major problems besetting retail dealers generally and he explained sev- eral methods of surmounting some of the obstacles in the path of the prog- ress of retailers. The Port Huron trip was typical of the series of trade promotion journeys being made by the Wholesale Mer- chants’ Bureau. Every section of De- troit’s trading area is being covered by the wholesalers of the city. Already this season several important centers have been “covered” and the schedule for the ensuing months includes a group of highly-important retail cen- ters. The members of the Wholesale Mer- chants’ Bureau are taking increasing interest in these trips, which are doing so much: to extend and develop the area covered by Detroit houses and -ach trip find more of the big execu- tives attending. Those who have regularly attended the trade trips are reaping a fyJl meas- ure of benefit from their effort. E. B. Prine. secretarv of the Bureau, is plan- ning for increasing attendance for the trade trips to be made this season. —_><-—-___ Dairyman Wins Award. Cleveland, Oct. 30—Dairyman J. Jorgensen, of Huron, S. D., who furnished President Coolidge with a tub of his good-tasting butter while the Chief Executive was on a vacation in the West this Summer, was declar- ed winner of the National butter award at the Dairy Industries Exposition here last week. Mr. Jorgensen’s but- ter tasted best to Prof. A. W. Rud- nick, of Iowa State Agricultural Col- lege, and his committee, who sampled 223 tubs sent from eighteen states. More than 4,000 dairymen from all parts of the country were here for the exposition and convention. —_s2->__—__ Prayed For a Rest. The story goes that several college presidents were discussing what they What would they be fit for was the question. “Well,” said one of them, “I don’t know that I'd be fit for anything, but [ know what I'd like to do. Id like superintendent of an orphan asylum so I'd never get any letters irom parents.” “T’ve a much better ambition,” ex- claimed another. “I want to be warden of a penitentiary. The alumni never come back to visit.” >a Happy Contrast. “T shall never marry,’ Reginald de- clared, “until I meet a woman who is my direct opposite.” “Well, Reggie,” said Mabel, “there are a number of intelligent girls in this neighborhood,” would do after they retired. to be 4 MOVEMENTS OF MERCHANTS Allegan—The Pocahontas Coal Co. has closed out its stock and retired irom business. Lansing—P. M. Nye, grocer at R. F. D. 4, is succeeded in business by H. &. LaRork. Shepherd — Lee Loomis succeeds Redman Bros. in the grocery business at K. FE. D. 1. Alba—F. C. Frymire succeeds C. E. Osterrout in the grocery and general merchandise business. Detroit—The Radio Bargain House, 1456 Broadway, has changed its name to the Capital Radio Co. Battle Creek—Ada T. Lewis suc- ceeds W. E. Tatreau in the grocery business at 86 Angell street. Grand Rapids—The Hunter Machin- ery Co., 1024 Grand Rapids National Bank building, has increased its cap- ital stock from $10,000 to $115,000. Detroit—The Houser Drug Co., 11542 East Jefferson avenue, has changed its name to the Reid Houser Drug Co. Kalamazoo—Tubbs & Muffley, pro- prietors of the Paramount Boot Shop, have offered to compromise with their creditors at 25 per cent. Highland Park—The Penter Cor- poration has changed its name to the Auto Battery & Electrical Service, 12023 Woodward avenue. Wayland—Mrs. Ella Young, recent- ly of Grand Rapids, has taken over Ye Olde Home on a five year lease and will conduct it along the lines of the old fashioned tea room with its curios and antiques, etc. Hastings—A, Tolles & Co., has been incorporated to deal in dairy products, poultry, etc., with an authorized cap- ital stock of $6,000, all of which has been subscribed and paid in, $1,756.46 in cash and $4,243,54 in property. Monroe—Henry Miller, formerly of Wyandotte, has engaged in the dry goods, ready-to-wear. garments for men, women and children, millinery, etc., at 42 South Monroe street, under the style of Miller’s Department Store. Nashville—E. E. Gibson has pur- chased the bazaar stock of Perry Van Tuyl and will continue the ‘bus‘ness under the management of its former owner, Mr. Gibson. and shoes have stock. Detroit—The Acme Equipment Co, 9698 Grand River avenue, has been incorporated to deal in machinery at wholesale and retail, with an author- ized capital stock of $1,000, $500 of which has been subscribed and paid in in cash. Marshall—Good Furniture Co., Inc, 135 West Michigan avenue, has been incorporated to conduct a retail furni- ture and undertaking business, with an authorized capital stock of $10,000, $7,500 of which has been subscribed and paid in in cash. Battle Creek—The Confection Co., 62 West State street, has been incor- porated to manufacture and deal in confections, with an authorized cap- ital stock of 100 shares at $10 per share, of which amount $1,000 has been subscribed and paid in in cash. Detroit—The O. A. Maul Co., 519 Woodward avenue, has been incorpo- rated to deal in stationery and office Men’s furnishings been added to the MICHIGAN TRADESMAN supplies at wholesale and retail, with an authorized capital stock of $25,000, .all of which has been subscribed, $3,- 000 paid in in cash and $7,000 in prop- erty. Detroit — The Jacquelin Beayty Shop, 2673 West Grand Blvd., has been incorporated to conduct a beauty shop, barber shop and gift shop, with an au- thorized capital stock of $3,000, of which amount $2,000 has been sub- scribed and paid in, $300 in cash and $1,700 in property. Grand Rapids — Hager’s Mus’c House, 18 Monroe avenue, N. E., has merged its business into a stock com- pany under the style of the Hager Musical Instrument Co., with an au- thorized capital stock of $50,000, $42.- 500 of which has been subscribed and paid in in property. Grand Rapids—The Bouwens Elec- tric Co., 816 Leonard street, W., has merged its business into a stock com- pany under the style of the Bouwens- Chase Electric Co., with an author- ized capital stock of $10,000, of which zmount $5.0(0 has been subscribed and pad in, $2,500 in cash, and $2,500 in property. Detroit—Alanson S. Brooks, who has been connected with the whole- sale drug house of Williams, Davis, Brooks & Co., since 1887, died Nov. 5, after a brief illness. Deceased retired from active connect’on with the house named—now known as the Michigan Drug Co.—in 1920. He was 65 years old and is survived by a_ widow. Funeral was held Nov. 8. Kalamazoo—M. N. Kennedy, trus- tee for the Amos jewelry store, closed for the last two months, has received orders from Charles B. Blair, referee in bankruptcy in the United States district court, Grand Rapids, allowing the stock to be sold at auction at 10 a. m., Nov. 14. Provisions of the sale are broad, permitting a bid for the entire stock divided in lots. The ap- praised valuation is $13,371.32. Manufacturing Matters. Grand Rap‘ds—The Collins North- ern Ice Co., has changed its name to the Collins Ice and Coal Co., 188 Wealthy street, S. W. Centrev e—Dr. Denton Sleeping Garment Mills has increased its cap- ital stock from $500,000 to $600,000 and 3,000 shares no par value. Kalamazoo — George H. Winans, owner of the Kalamazoo Canvas Boat Co., was found dead at his home, 139 Thompson street, Nov. 7, due to a heart attack. Ferndale—The Ferndale Stone Co., 751 Sarasota avenue, has been incor- porated to manufacture stone products, etc.. with an authorized capital stock of $20,000, all of which has been sub- scribed and $9,100 paid in in cash. Detroit—The F. R. Alvord Rivet & Machine Co., West Wilson avenue and Detroit Term. Ry.. has been incor- porated wth an authorized capital stock of $60.000, of which amount $21,- 000 has been subscribed and $2,300 paid in in cash. Detroit—The Steel Tank & Manu- facturing Co., 7539 West Chicago Blvd., has been incorporated with an authorized capital stock of 2,000 shares at $j per share, $7,000 being subscribed and’ paid in, $1,000 in cash and $1,000 in property. Grand Rapids—The United Builders Supply & Fuel Co., 1051 Ramona avenue, S. E., has merged its business into a stock company under the same Style, with an authorized capital stock of $12,000, $8,770 of which has been subscribed and paid in in property. Muskegon—The Marvelo Manufac- turing Co., 1162 South Third street, has been incorporated to manufacture and deal in auto accessories and house- hold conveniences, with an authorized capital stock of $10,000, all of which has been subscribed and paid in in property. ——__-2--____ Novel Deta'ls Seen in Frocks. Many changes in the details of eve- ning gown's are to be seen this season. Skirts are longer, and are finished with graceful undulating lines, shal- low scallops, deep points, rippling edge and often a drop of the material at the back. Several of the most elab- orate creations from Paris couturiess are being lengthened to touch the floor, and lifted in front. Drapery is added in such a way as to trail, or else a scarf is worn that merely suggests a train. Designers of prestige retain their individual creations. In the important collections, the dipping back of the Boulanger skirt and her bouffant drapery are much seen. One striking illustration this season is in an evening crown made qua‘ntly of gilded brocade. Patou, too, is making evening dresses with a panier effect and is using a very large bow which is placed at one side toward the back, or close to the front. An enormous bow of -velvet with long ends adds distinction to a dance frock, which is made of tulle. New treatments of several features are shown from many different de- signers. The sleeve which has. so long been non-existent has become more than a “gesture” in several of the emartest models for evening. In tulle 2 frill is used to finish the armhole and in chiffon and georgette a drapery covers the upper arm, forming a sort of cape at the back.” Fringe is very fashionable and is being used in sev- eral clever ways. In this the straight- around outlines are avoided, and fringes of beads or silk are e‘ther add- ed in sections to a straight-line gown, or sewed in small bits like the tinsel grass on Christmas trees, giving a very light and graceful effect. All of the accessories that accom- pany the latest creations for evening are unusually lovely. The new feather fans are more luxurious and of finer design than ever before. They appear in colors to match ‘the season’s slippers and harmonize with the gown. Eve- ning shoes now rival in their costly elegance those of stately court dress. Some are made of the same fabric as the gown, and are especially beautiful when that is a metal brocade. Shippers cf plain satin are decorated with needlework, petit point or embroidery in floss or beads, and some with paint- ing on the vamp are among the nov- elties. Buckles are jeweled and made in several new patterns, either very large or in crescent shape fitting the upper edge of the toe.—N. Y, Times, November 9, 1927 Director Hoffman “Making Trouble For All Concerned. An inspector in the employ of the Michigan Board of Pharmacy has been calling on local grocers who have han- dled cod liver oil in sealed bottles for years, threatening them with prosecu- tion if they do not refrain from the practice. As two of the higher courts have held that cod liver oil is a food and grocers are supposed to handle practically all food products, the ac- tion of the Board of Pharmacy is quite likely to be reviewed by the Michigan Supreme Court in the event of any complaint being made against a dealer for selling the article in question. The director of drugs and drug stores (H. H. Hoffman) undertook to treat olive oil as a prohibited artcle, so far as its sale in grocery stores is concerned, but concluded that he hetter go slow in invoking the aid of the law, so far as that article is concerned. The same claim was made for sac- charine, but Mr. Hoffman was shown that grocers sold a hundred times as much saccharine as druggists did, for use in making sweet pickles, and he backed down gracefully and landed on his feet by defining the matter as a “closed question.” Now Hoffman announces that he proposes to stop the sale of Aspirin by retail grocers. A case was started against a Metamora grocer, but it was permitted to lapse because of the non- appearance of a prosecuting officer. P. T. Green, Secretary of the Mich- igan Wholesale Grocers Association, authorizes the Tradesman to say that any grocer who purchases his supplies of Aspirin through a wholesale grocer and is prosecuted by the Board of Pharmacy for handling same, will be defended by that organization. Mr. Green says he will be very glad to have an opportunity to carry such a case through the court of last resort, with a mind to determining whether or not that section of the pharmacy law is constitutional. The Tradesman regrets to see these two great mercantile classes—druggists and grocers—get by the ears through the bullheadedness of an official who could accomplish more for the cause of the public health by pursuing a con- ciliatory policy and reaching a middle ground by a conference between the parties at interest. Both class of mer- chants should be properly protected in their rights, with due regard for the public health and the best interests of the people. —_22>___ Quite All Right. “Sir, I desire to be excused from jury duty.” “Why?” asked the judge. “Because I can only hear with one ear.” “Oh, you'll do” replied the judge. “We only hear one side of a case at a time.” —__~+-.____ There are two kinds of discontent in this world: The works, and the discontent that wrings its hands. The first gets what it wants, and the second loses: what it has. There’s no cure for the first but success; and there’s no cure at all for the second.—Gordon Graham, discontent that roe 4 a < >» s * ¢ Bs i «a . - ~~ ‘ ¢ + . 1 + . ° < » 9 s . 4 eh x, ¢ " ’ » Ae Bie oa < ~ ” ~ « e s & 4 4 gy @ » y 4 > November 9, 1927 MICHIGAN TRADESMAN Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 6.35 and beet granulated at 6.15. Tea—The strong markets abroad are reflected in the local market to some extent. While there is no great buying the market has stiffened, due to stronger cables, thus causing a bet- ter demand for low price teas. The good assortment of Formosa tea is at- tracting some attention. While the market is featureless there is a steady demand for routine needs. Canned Fruits — California and Northwestern fruits are not urged for sale. Some of the packs are not be- ing quoted as the canners have sold all they expect to liquidate or are com- pleting contracts and do not know just what they will have to offer. So far as the New York trade is concerned, there is not a great deal of interest in offerings in primary markets as goods are here or under contract and there 1s no real need of replacements. Canned Vegetables—None of the vegetables are radically changed this week. Tomatoes have been retained on their former factory basis. As long as there is no hardening in values, and more or less pressure to move goods at the market, there is no incentive to stock up, and also as long as Southern tomatoes are cheap and plentiful other packs are at a disadvantage in this market. Corn is being hammered by buyers who want to get standards be- low $1 because they know they will need the pack and they think that the present is a more favorable time to cover than later. The canner is still in control, and in fancy packs, the buyer is bidding for offerings rather than the other way around. Corn is conceded to be in strong position and the most that a buyer can do to influ- ence the market is to appear to be indifferent. Peas are naturally quiet. Extra standards and fancy are in rela- tively larger supply than standards and there is not so much demand for them as for standards, which are firmer and relatively higher. None of the minor vegetables has changed. Dried Fruits—Distributors are of the opinion that as straws show which way the wind blows, so the drift of the fig market indicates what is apt to hap- pen in other dried frfuits. Future figs did not sell as readily from importers as usual this season and buyers ham- mered the market so hard that import- ers refused to assume the responsibil- ity of importing large quantities. The market has been understocked with package figs of all types, and bag figs have strengthened their position. Lay- ers have advanced sharply and are be- ing sought with a clean-up of the mar- ket in first hands so far as ‘holiday of- ferings goes. Some factors believe that there may be a reaction in raisins and prunes because the market has had so little support from buyers that prices have been worked to an abnormally low level in primary markets. While there may be a record raisin crop, con- suming outlets have been widened by the low range to the manufacturer and consumer, while in prunes the world’s tonnage has been sharply reduced be- low early estimates. Prunes are also cheap and they have started to move at retail.at the beginning of the sea- son with every indication of continued free sales. A light crop of oranges and a shortage of apples are two other factors in their favor. Despite these conditions, both prunes and raisins are weak at the source, where there is little ‘business passing for -later shipment. Packers are busy filling their previous- ly booked orders as both fruits are late in moving. Every facility of pack- ing and shipping is being taxed to get the fruit into the hands of the trade. Meanwhile there are abnormally light s‘ocks on the spot and the market is steady to firm at quotations, depend- ing on the size of prune and the variety of raisin. The apricot market is quiet but unchanged as to values. Peaches are maintained with only a routine movement. Canned Fish—Alaska salmon on the spot has stopped its upward swing, and while there has been a slight reaction in pinks, there has been no real break. Chums are too scarce to be freely of- fered. Reds are quiet. Neither reds nor pinks have had the acid test of retail liquidation since the consumer is still getting goods on a favorable basis. What will happen with pinks at 25c retail and reds at 50c for pound cans remains to be seen. As one oper- ator puts it, the consumer is not in- terested, and is in fact ignorant of the statistical position of the market. Maine sardines have been higher at the factory and as canners are closing for the season offerings are narrowing. Old packs were bought earlier in the year and are still being drawn upon. Shrimp remains firm here and at fac- tor points. Tuna is available for job- bing purposes but is maintained since primary markets are closely sold. Nuts—While the demand for nuts in the shell for Thanksgiving holiday and other fall outlets has not been up to expectations the market was more active last week than in any similar period since cool weather started. There are the usual diversified orders for nuts of all varieties, but sellers are apt to complain that the volume of the individual sales is smaller than expect- ed as it has been known that the retail and wholesale trade went into the fall with unusually light holdings. There is too much conservatism in covering to make a spectacular market and the careful purchase of stocks prevents any marked hardening in values. Never- theless there has been an improvement in the situation which is more marked in walnuts than in other types. With a large crop in California, foreign nuts have been under a handicap, but the clearance of domestic nuts has so im- proved the situation that it looks like a favorable liquidation of all offerings. California packers are selling up their crops and if the present rate continues will soon be out of many of the lead- ing grades. The bulk of the crop has passed out of the hands of packers, and firmness is indicated by price advances. The favorabe market is based upon the good quality of California nuts and the attractive price to the consumer. The California almond situation on the Coast is in good shape as packers have also sold up ‘their outputs closely and there is confidence in the future of the article. Brazil nuts are not a match for those varieties just mentioned. Prices have been quietly shaded in con- fidential sales and this has undermined the situation somewhat. There has been a fair ‘business in filberts and in other types. Molasses—A brisk business in gro- cery molasses is reported by dealers throughout the State. Orders con- tinue to come in from all directions and there is a steady activity in the market. The new crop is not yet at- tracting much attention, as it is con- sidered too early for active trading. Blackstrap, which continues dull, is in strong contrast with the firm market of last year at this time. ——_>+___ Review of the Produce Market. Apples—Shiawasse and Wolf River, $1.75@2; Baldwins, $2.25@2.50; North- ern Spys, $2.50@3; Western Jonathans, $2.75 per bu. Bagas—Canadian, $1.75 per 100 Ib. sack. Bananas—7%4@8c per lb. Beets—$1.50 per bu. Butter—Jobbers hold June packed at 43c, fresh packed at 45c, prints at 47c. They pay 24c for No. 1 packing stock and 12c for No. 2. Cabbage—$2 per 100 lbs. Carrots—$1.25 per bu. Casaba Melons—$2.50 per crate. Cauliflower—$2.25 per doz. Celery—25@60c per bunch accord- ing to size. Cocoanuts—90c per doz. or $7 a bag. Cucumbers—Hot house, $2@2.25 per doz. Dried Beans—Michigan jobbers are quoting as follows: © FE Pea Beans 2. $5.65 light Red, Kidney _- | 7.20 Dack Red Kidney ._. ._-. 7.05 Eggs—Local jobbers pay 52c for strictly fresh. Cold storage operators are playing out their supplies as fol- lows: mepel MieStG ee 34c MpEE Seconds = 20-022 2 30c Checks 2 27c Egg Plant—$225 per doz. Grapes — Calif. Emperors, $2 per crate; home grown Concords, $2.25 per doz. for 4 lb. baskets; Niagaras, $2.50; Delawares, $3. Green Onions—Home grown silver skins, 20¢ per bunch; Chalotts, 85c per doz. Honey Dew Melons—$2 50 per crate. Lemons—Quotations are now as fol- lows: SUG Sunkise 2-9 2 2 $13.00 S00) Sankist 29-28) 13.00 O00 Red Ball 92 2 12.50 S00 Red Ball 12.50 Lettuce—In good demand on the following basis: California Iceberg, 4s, per bu. ~-$4.00 Outdoor leaf, per bu. --------- 125 Onions—Spanish, $2.50 for 72s and $2.75 for 50s; home grown command $2 for white and $1,75 for yellow—both 100 Ib. sack. Oranges — Fancy Sunkist California Valencias are now on the following basis: ee $9.00 a eo cee 9.00 OE hier een nce sas een 9.00 ae 9.00 OE tee e een 9.00 BO it eae a en 9.00 § Oo 8.50 BO 8.00 G44 6.00 Red Ball, 75c cheaper. Pears—$2.50 per bu. for Bartletts. Peppers—Green, 40c per doz. Potatoes — The market is fairly strong on a basis of $1.40@1.50 per 100 Ibs. at most Northern Michigan buying points. Poultry—Wilson & Company pay as follows this week: Heavy fawls 22.00. 20c Light fowls... 13c Heavy Broilers 20.52 Zle Light W. L. Broilers _...__ 16c Quinces—$2.50 per bu. Radishes—20c per doz. bunches for home grown. Spinach—$1.25 per bu. Squash—Hubbard, 3c per Ib. Sweet Potatoes—$2 per bbl. for Vir- ginia. Tomatoes—$2 for 10 lb. basket of hot house; $1 per 6 lb. basket from Calif. Veal Calves — Wilson & Company pay as follows: Bancy 2050200 17c Good 20 2 15¢ Medigm (22200 14c Poor 2 2 lle ln lh Watch Out For These Guns. Wm. Hyma, the Lamont hardware dealer, received a call Sunday night from burglars, who stole six guns, de- scribed as follows: No. 410 Iver Johnson 37405C Excell 16 Ga 51595D Excell 16 Ga 86608D D. B. Shot gun 410 Stevens H40539 Savage Rifle 22-179168 Model 1904 Remington 22-438402 Model 6 Any one who is offered a gun bear- ing any of the above numbers is re- quested to ascertain the identity of the seller, apprehend him if possible, and immediately notify the sheriff of Ottawa county at Grand Haven. ——_>2>—____ Sized Up the Situation. A tourist from the East had stopped to change tires in a desolate region of the Far West. “IT suppose,” he remarked to a native onlooker, “that even in these isolated parts the bare necessities of life have r:sen tremendously in price.” “Yer right, stranger,’’ replied the native gloomily, “an’ it ain’t worth drinkin’ when you get it.” Didn’t Want a Cure. A local doctor told me that one of his patients came to him to enquire about her husband, saying he repeated- ly talked in his sleep. The practition- er explained to her that it would be difficult to prevent that. “T don’t want it prevented,” she said. “I just want to know what to do to make him talk more distinctly.” —_.. 2 __ “Buyers of cars are more particular nowadays than they used to be, are they not?” we asked. “Oh, yes!” re- sponded the dealer, “While they used to ask all sorts of questions about the mechanism, power, and so forth, now all the want to know is, ‘What is ab- solutely the lowest advance payment I must make?’” o-oo Measure your achievement by your ambition, 6 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Rochester, N. Y., Nov. 7—Local merchants are interested in the recent announcement made by the Better Business Bureau, to the effect that the New Process Co., of Warren, Pa., had decided to abandon its policy of send- ing unordered merchandise to persons throughout the country. The decision came as the result of an investigation made by the Better Business Bureau when complaints came in from all parts of the country. The National Better Business Bureau took the matter up with Mr. Blair, president of the New Process Co., who, in a return letter to the National Bet- ter Business Bureau, replied: “You will be glad to know that we have come around to your way of thinking with regard to the shipping of unsolicited merchandise, and have for several months past been cutting down on this until now we have elim- inated it entirely.” A bill is now before Congress which would prohibit the shipment of un- ordered merchandise by all companies and that the bill will pass it is expected Better Business Bureau. Fraud is existent either by misrepre- sentation of a fact or by concealment of a fact. Now there are very few frauds in the sale of securities that are accomplished by actual bold, glaring misrepresentations of facts. A secur- ity swindler does not need anything like that. He does it mainly by con- cealing any defects in his proposition and by appealing to the greed and cupidity of the public by comparisons of his article with such as Henry ford’s and by use of propaganda about a gold mine in Weepah. Knowing that he has attracted the public fancy he will switch in his article and usually get the public to buy it. He always starts out first by getting the con- fidence of the public and making them believe that he is able to advise them. The security swindler trades upon the faith and confidence which some peo- ple have in their fellows and this faith is of great importance to the stock swindler. A complaint against Sandow- Lewis, Inc., of Kansas City, proprietors of a correspondence course in physical cul- ture, charging misrepresentation of prices to customers and mis-statement of the firm’s size and importance, has been dismissed by the Federal Trade Commission. Dismissal was granted following the signing by Sandow- Lewis, Inc., of an acceptance to rules adopted early this year at the Com- mission’s trade practice conference for correspondence schools. The original complaint is dated Oct. 18, 1927. Dismissal of a complaint against the Marion Tool Works, Inc., of Marion, Indiana, is announced by the Federal Trade The complaint involved use of the word “steel” in ad- vertising and which parts, the commission held, were not manufactured actually of steel. The case was dismissed with the un- that «the would have the right to take further action should the respondent resume Commission. selling parts of tools, derstanding Commission use of the word “steel” in connection with the manufacture and sale of _time as his wares MICHIGAN TRADESMAN these parts of tools. Final argument of the case was held before the Com- mission recently. Branding of a Government label on shoes neither made for nor to be sold by the Government is involved in a case announced by the Federal Trade Commission in connection with stipu- lation proceedings. A shoe manufac- turer stamped on the soles of his prod- ucts the legend, “Munson Last, Army Shoe,’ in spite of the fact his shoes were not made in accordance with army specifications or Government re- quirements and had not been subject to Government inspection. He agreed in the stipulation to cease and desist from this practice unless and until such so made and so stamped are manufactured actually un- der Government contract or have been declared and sold as surplus stock by the army or the Government. Manu- facturing leather from the skin of calves a company advertised such prod- uct as “kid,” which is known to the trade to be a product only of the skin of the goat. This practice was held to be misbranding and the respondent agreed in his stipulation to discontinue it. Names of the respondents in these cases are not revealed by the Commis- sion, which is the usual procedure in stipulated cases. Truthful advertising has one of its greatest allies and servants in the Fed- eral Trade Commission. Scores of in- stances of deceptive public descriptions of goods are being straightened out by the Commission’s examiners. A _ typ- ical list of such cases is announced by the Commission under date of Nov. 7. Most of these are adjusted without the names of the respondents being made public. They are settled usually by stipulation agreement in cases . which the firm involved agrees to dis- continue the practice without further action by the Commission. Misbranding as “silk” some other material than that which is the prod- uct of the cocoon of the silk worm is a common complaint. Often a qualify- ing adjective is used such as in the cur- rent examples of “rayon silk,” “art silk” and “fiber silk” then sometimes a combination word such as “Brite- sylk.” It is seldom that phonetic or other queer ways of spelling protect advertisers from the charge of sug- gesting that their products are silk when they are not. It has been es- tablished that silk is silk and any sub- stitute should be advertised as such without qualification, the Commission holds.. Misbranding of cotton products as wool is another frequently heard com- plaint. A respondent in one of the current stipulation proceedings, engaged in a mail order business in wearing apparel, advertised for sale women’s dresses described as “Wool Velour and French Coney Fur Trimmed—Tailored Finely _ Woven Long-wearing Serge,’ when in fact such garments were made from cotton serge trimmed with wool velour and coney fur. The same merchant advertised for sale dresses described as “Silk Canton Crepe,” when in fact they were manu- factured from a fabric containing a substantial proportion of fiber and im- itation silk; also dresses announced as “Tussah Dresses,” when in truth they did not contain genuine Tussah silk in any quantity but were composed en- tirely of a cotton fabric. He adver- tised scarfs made of Chinese dog skins as “Imported Manchurian Fox.” Dress- es advertised as being manufactured of rayon silk and Spanish lace were com- posed merely of imitation silk and lace of a domestic manufacture pat- terned after genuine Spanish lace. Hose was labeled as “silk,” “rayon silk,” “art silk,” and “fiber silk,” al- though it was made of artific’al silk. Men's shirts not manufactured from the product of the cocoon of the silk worm were tagged “Nu Silk.” Cotton were placarded as “Wool Finished Sweaters” and women’s hose as “Full Fashioned” when it was not full fashioned in the sense generally understood by the trade and the buy- ing public. Clever combination words implying that a product contains satin are not uncommon in the exhibits of unfair advertising received by the Commis- sion. A fabric manufactured of cotton and finished so as to resemble or sim- ulate silk in appearance and finish was advertised as “Satinspun.”’ It was sold wrapped around cards or boards on the ends of which appeared in conspicu- ous type the name ‘“Satinspun.” sweaters Hosiery fabricated of an animal or vegetable fiber and resembling silk was shipped in packages labeled ‘‘silk” and to each piece of hosiery was affixed a label bearing the word “silk.” This product was generally advertised as “silk.” Cloth made entirely of mercerized cotton was branded “Britesylk.” —_—_>->—__ Hides, Pelts and Furs. Green: No. ta 14 Green: No, 2 13 Clmed, No. too 15 Corea, No 2 2 14 Calfskin, Green, No. 1 ______________ 16 Calfskin, Green, No. 2 ___-......._ 14% Calfskin, Cured, No.1. 17 Calfekin, Cured, No, 2... 15% ploree, NO 8 4.00 Horse, No, 2 tee 3.00 Pelts. Dre 50@75 piesrings oo 10@25 Tallow. Prime 07 No. 1 07 No. 2 06 Wool. Unwashed, medium ____.__________- @30 Unwashed, rejects ___..._._.______ @25 Uweened, fie oo @25 November 9, 1927 Dec. 6-10, 1927 GRAND RAPIDS FOOD SHOW & HOUSEHOLD APPLIANCE EXPOSITION AT THE ARMORY Under the Auspices of The HousEKEEPERS GUILD Benefit of ButTrerwortH Hospitra.t For Space Apply to EXECUTIVE COMMITTEE HOTEL BROWNING Grand Rapids, oo. * Phone 93531 SELL Ge Bott’s Kream FrydKaKes DECIDEDLY BETTER Grand Rapids Cream Fried Cake Co Grand Rapids, Mich. VITAMINE FCODS MAKE VIGOROUS DOGS Imperial Cod Liver Oil Foods for Dogs & Foxes are a balanced ration supplying the necessary Vitamins so essential to healthy growth and freedom from dis- ease. Imper.al Dog & Fox Bis- cuits are not hard. It is not necessary to soak them in liquids as they are readily broken up by small Dogs and Puppies. All Dogs and Foxes relish and thrive on these crisp tasty Biscuits. A tr'al will convince you. You can Buy them at Van Driele & Co. GRAND RAPIDS, MICH. Distributors AGENTS FOR JOWNEY'S THE GOOD CANDY NATIONAL CANDY CO., INC. PUTNAM FACTORY a 4 Ft i E 5 i « ; o - : -_ * e« i, a b FS < , » : bi # « > m, ° & a < » * 4% 7h a » ( i oP | € vy ¢ . é + * «i . & ahs ¢ ’ f “2, “ e od e @is 4 a a 4 : “} 7 2 4 < » eee . ia i fa . e¢ a F < , » 7 1 a < > «<2. « - ¢ ’ 7 ri & . a < » + <* 7h 4 > ( | oP © vy ‘ o é + ° . oe < > ° & ‘ al ’ : tis e @is 4 7 niet 4 > ee + November 9, 1927 MICHIGAN TRADESMAN J When on Your Way, See Onaway. Onaway, Nov. 8—The prospects are good for a canning factory in Onaway. What a cold world this would be with- out something to look forward to and how discouraging to live in a com- munity without a future. We are thankful that Onaway and vicinity is composed of the proper material to make a future, the soil, climate and other features being of the required essentials. In addition to this, the operative force necessary for develop- ment is composed of a population will- ing to work and create that which heretofore we have ‘been obliged to depend upon outside districts for. The huge meeting held at the I. O. O. F, hall last week demonstrated be- yond a doubt that in the near future there will be a canning factory in Ona- way. Business men turned out en masse; farmers from a distance of fourteen miles, including Millersburg and Afton, responded and expressed their willingness to grow the necessary crops and plant the required acreage for a factory. Mr. Burns, an active member of the Central Lake Canning factory, was present and presented some very inter- esting information. Mr. Brown, the agricultural county agent for Presque Isle county, conducted the meeting and is very active in procuring facts and figures for all who are interested; and we are all interested. The community council will meet in regular session at the high school to- night to discuss matters of importance and prepare for the winter activities. The welfare division of the council has had no trouble in supplying all de- mands for help, showine that Onaway is healthy and not in want. Yes, hunters are becoming quite numerous. Deer are plentifwl and bears even more so, taking advantage of the protection offered. They appear quite regularly in the open and on the highways and are enjoying themselves hugely by feasting on mutton to their hearts’ content. Did you ever see a horse and buggy? If so, how long since you have driven one? Last week, for the first time in five years, we hitched up the old horse and took a day off in the coun- try. What country? We don't know, but it was the wildest out-of-the-way place we could find. Friend wife and I carried a nosebag for the horse and two for ourselves and ate in the open a long way from home (for a horse and buggy). But it was.wild and interest- ing and we didn’t miss anything, for there was plenty of time. “Old Ted.” in days past, was a roadster and made the wheels spin in our estimation, but not on this trip. He was unfitted and we arrived home along in the night after getting lost in a wilderness that no one would attempt with a car. That’s why we went; purposely for an old-time experience and we had it. We discovered beaver dams galore. The woods and swamps were teeming with rabbits and partridge and we hunted and shot (with a kodak). We have the record and the game still enjoys its freedom. The beauty of the woods and foliage, the variety of colors mingled with the evergreens, the glori- ous sky, the long tramp while the old horse was resting and feeding, made a tired couple that required no rocking for a good night’s sleep, part of which we had on the way home. Such a day! After all, does it require mileage for an outing or is it not quality and not quantity that satisfies the desire? Try it. When on your way, see Onaway. Squire Signal. 2 ———— The Day We Celebrate in November. Grandville, Nov. 8—Nine years ago this month the greatest war in history came to a close, and it is fitting that we should celebrate the 11th of November as a day for rejoicing that war for a time has retreated into the background. A war to end war that world strug- gle has been termed, and in a measure this is true, save only that no war can be expected to do anything of the kind. So long as the earth turns on its axis, and goes around the sun every year there will be wars. Human nature is such that we must expect this, yet the less number of wars the better the world will be off. Neighborhood quarrels are but wars or a small scale. The Fourth of July is annually cele- brated in this country as the close of the Revolutionary war. Armistice day is celebrated as the closing day of the greatest war in history. Nevertheless both days are very precious to the American heart, and we trust the time may never come when the American people forget either the Fourth of July or the Eleventh of November. More than thirty thousand American soldier boys lie buried in foreign soil. These youths died for their coun‘ry, as did those old Continentals under Washington and Greene. The great American heart goes out in sympathy to those mothers and fathers who sent their boys to Europe to die for the old flag. The eleventh of November will al- ways be remembered as the call to cease hostilities and for the nations to come together and comprom'se their troubles which had been reddening so many battle fields of Europe. The unknown soldier buried at Ar- lington typifies our love for the sol- dier of our country and there is not a mother in this land who lost a son and knows not his burial place, but has a right to claim the Arliaeton soldier as her son. In him is typified all those wht were killed and buried as un- known during the great world s‘rife. There is but a thin veil between the known and the unknown. God stands revealed iust beyond that cloud which hovers over the graves of our fallen herces. We cannot believe th's is the last. There is something higher and nobler than this short soiourn here on earth. Men who fall fightine for the everlasting right, do not die. The husk of earth may be case off but with the redeemed up there where Lincoln and Garfield dwell as the Nation’s martyrs, our brave soldier boys, in khaki and blue, still rally to the call of the bugle and are forever blest with the knowledge that they did their full dutv while here in earth ranks stand- ing firmly by the flag. Let us rear our children to respect and honor those who gave their lives for their country from the early graves of the Revolution down to the latest burial plots of those boys who wore khaki in the world war. Old Timer. —#_~s>+»____ Hen Becomes Rooster. New York, Oct. 30—Prominently displayed in the naturai history hall of the Brooklyn Museum is what the average farmer would casually identify @s a not unusual speciment of the black Sumatra breed of fowl. The distinguished position given the speci- men, according to Dr. George P. Englehardt, curator of the department, is warranted because “‘it’’ is (or was) a hen which, after conscientiously lay- ing eggs for a number of years, wearied of the role assigned by nature and became a rooster. The exponent of fowlish feminism came from the yards of Dr. M. S. Gillespie, at Eddin- boro, Pa. The change was signaled by a growth of sweeping tail feathers, red handsome wattles, and the alternation of a modest cluck to a rambunctious crow. —_+-~>—____ He Should Know Better. “Waiter, there is a fly in my ice cream.” “Let him freeze and teach him a les- son. The little rascal was in the soup last night.” This one line the full Borden line gives you a complete milk department in your store Borden is the only company offering dealers every- where a full line of milk products. Borden quality is unquestioned—the Borden guarantee is absolute. Borden service is a complete service. Every Borden product is an advertiseed product and Borden ad- vertising is always steadily at work to put more milk business in the grocery store. Stock the full Borden line! MICHIGAN TRADESMAN November 9, 1927 GESTURE OF GOOD WILL. The appointment of former Secre- tary of State Hughes as head of the delegation to the Par. Congress to be held in Havana on January 16, coupled with that President Coolidge himself hopes to be able to deliver the opening speech at the con- gress, Clearly indicates the importance the Government attaches to this gath- ering of the nations of North and South The United States is putting its best foot forward. Mr. Hughes and his associates on the delegation will find a difficult situation American American the announcement America. facing them when they are called upon to explain and defend our policy in Central and South America. No mat- ter what justificat’on there may be for our recent activities in Nicaragua, it cannot be denied that they have sown mistrust of the United States among the Latin-American republics and that our fore'gn policy finds critics among our Southern neighbors even more bit- ter than the European assailants of our debt and tariff policies. “Ameri- can imperialism” is a stock phrase South of the Rio Grande, and it will take a good deal of explaining to clear the atmosphere and create that feeling of mutual respect and good will with- out which the Pan-American Congress cannot hope to succeed. The most telling evidence which the American delegates can offer of the keen desire of the United States to re- tain the friendship of Central and South America will be found in their owr, appointment. This may not be an argu- ment for American good will which can be advanced in so many but it will not be lost upon the Latin- American delegates. Following so closely upon the appointment of Ambassador Morrow to Mexico, one of the most judicious appointments the President has ever made, the selection words of this imposing delegation may wel! be interpreted as an awakening of the Administration to the necessity cf treating our sister republics as _ co- equals in the task of maintaining peace and international accord in the New World. There has always been too great 2 disposition to minimize the importance of inter-American relations and to treat Pan-American conferences as mere routine. We pay attention too nearly exclusively to Europe and not sufficiently to Central and South America. The United States is too often inclined to assume toward those countries the irritating role of a benevolent and patronizing older brother. For the congress at Havana, however, the President thas chosen a delegation which should give convinc- ing proof of our respect for our South- ern neighbors. The result should be a distinct improvement in international understanding throughout the Wsetern Hemisphere. THE RED CROSS ROLL CALL. This year’s appeal of the Red Cross for memberships ‘s different from the calls of other years in that the memory 0° a great humanitarian service of the crganization is fresh in the minds of all of us. It was the Red Cross to which the people of America turned at once last spring when the M/’ssissippi River burst its levees and caused the most destructive peace-time disaster his country has ever known. : The Red Cross was able to respond immediately because its membership fees enable the maintenance of a skele- ton organization. Long before the $17,000,000 began to pour jn from all parts of the the task had been undertaken without the loss of a minute. The that story has been told many times in the last few months, but it may be just as well to realize that without the Red Cross the flood would have been greater by a good many more millions of dollars and the loss of life, instead of being held to a very small figure, might have mounted into the thousands. One epidemic in the stricken territory would have spread death in every direction, but disease, like the other specter, famine, was kep; off by efficient effort in which the local Red Cross chapters played a part as vital as the National organization. There is still need in the flooded dis- trict for a part of the money that will come in during the present member- ship drive; special flood relief funds are sufficient only to carry the work to January 1, and in some places help must be provided until well into the spring. 3ut more than any temporary need, g-eat, is the fundamental] necessity for an efficient Red Cross organization, adequately financed, which shall be at the call of the whole country for relief work remainder of particular damage however country no maiter whe-e or how dis- aster falls. If man has been able to do little to avert many forms of natur- al calamity, he has at least learned to mitigate their consequences. The Red Cross is the bold answer of courage and intelligence to fate. The Red Cross does not ask much of any member zlthough it is always able to use more than the dollar sought. But it does ask the support of all hu- manitarians for its great work and the time has again come when the support needs to be provided. A membership this year is the most admirable form of a vote of thanks for the great work in the Mississ:ppi Valley, as well as insurance for the future. CHINA’S CIVIL WAR. Reports from the world’s most ac- tive theater of revolution state that there are in China half a million men under arms, waging sporadic warfare on half a dozen fronts. But even if this depressing picture is true it should not be forgotten that on the basis of China’s estimated population this would leave some 399,500,000 Chinese peacefully going about their business. There is still hope for a nation which can support a civil war without its affecting the normal life of its citizens any more than the seemingly endless struggle which China has endured for the past decade. There are vast sec- tions of that country which know less, and probably care less, about this war- fare than do the Powers. It is of lit- tle concern to the South and West who controls Shantung, it is of little concern to the Manchurians whether Nanking or Hankow holds the balance of power on the Yangtze and Canton is not vitally interested in either Ho- nan or Shansi. China’s civil war can- not be interpreted in terms of a sim- ilar struggle in any other part of the world. The vast, its communications too uncertain, its geo- graphic and _ linguistic barriers too powerful for warfare in one section to have much effect except upon neigh- The chaotic condi- country is too boring provinces. tion of the country is tragic and the continual fighting is postponing the day when it can achieve any sort of real unity, but these other considerations should not be forgotten when we are trying to picture the present Chinese situation. After all, it is only one- eighth of 1 per cent. of the country’s population which has forsaken #s tra- under the ditional pacifism to serve banners of its war lords. CANNED FOODS CONDITIONS. The strength of the canned foods market at primary points is being test- ed by the lack of buying support and so far there have been no breaks in prices nor radical changes in selling policies emong canners. The occasion- al bargain parcels which are offered by some of the smaller packers, who pre- fe- to liquidate rather than to carry their holdings, have not weakened the situation, and it is not general throughout the list since the shorter packs this season have given sellers less opportunity to injure a favorable Some fear has been express- may be outlook. ed that worked to such high levels over the retail counter that a complete clear- ance may be jeopardized, and that if some commodities ‘he wholesale markets go too high that there may be another heavy pack in 1928, but it is too early to appraise these tendencies as regards liquidation of present holdings or the effects upon 1928 production. On the other hand, the prospects of a good clean-up of present holdings and a ‘healthy shortage throughout the list are favorable to canners, if they handle the situation judiciously, for an increased business next season in con- ‘ract orders. The wholesale grocery trade is ready to do its part in antici- pating its requirements if it is given ‘he assurance of a normal pack, fair ‘prices at the start of the season and no overloading the markets with can- ners’ goods when the jobber is liqui- dating his contract holdings. A BEGGAR ON THE STREETS. The fate of Pat Crowe serves to re- mind us of the remark that if England had really wished to inflict a cruel pun- ishment upon Napoleon, as was so often charged, ijt would have exiled him to London and not to St. Helena. On his lonely isle the Corsican was an ob- ject of pity and a subject for romantic invention, both of which roles appeal- ed to him; whereas, exiled in London he would have been an object of con- tempt—a querulous old man constant- ly begging the police to keep a rabble of small boys from following him. Not so many years ago Pat Crowe was a Napoleon among the bad men of the Mid-West. His name was frequently on the first page of every newspaper in the country. Countless columns re- cited the story of his exploits as a bandit, train robber and kidnapper. At one time nearly $100,000 was offered for his capture. Cornered at last, he served a term in the penitentiary, which was followed by a few years of the publicity he enjoyed so much through his posing as a bad man who had re- formed. The public—his public—soon tired of him in this part and he sank lower and lower until he became a beg- gar on the streets of New York. The speetacle of one of the most notorious criininals of this day holding out his hand for alms is a salutary lesson for the youthful bandits of this city. Nothing is so sure as retribution. I? overtakes them all. PLACE STORY ON SHELF. Once more the story of Barbara Frietchie is attacked. John Claggett Proctor, who is described as a well- known local historian in Washington |{ D. C., declares that we must no longei| regard Barbara Frietchie as one of our National heroines. Mr. Proctor asserts that Barbara could not possibly ‘have acted as the good Quaker poet Whittier, in his stirring poem says she did because she was bedridden, Gen- eral Jackson never marched past her house and that it was dark, not day- light, when he left Frederick, Md. While at first glance these assertions seem to smash the legend once and for all, sifch is not the case. Mr. Proctor goes on to explain that there really was some foundation for the story, but that the heroine was a Mrs. Mary Quantrell. She was younger and more comely than Barbara Frietchie, more like Julia Marlowe when she played the part of Barbara in the play of that neme. Unfortunately for the fame of Mrs. Quantrell, the newsgatherers of that day thought the story would go better if the heroine was an old wo- man; so they chose Barbara, who was then ninety-six. It is hard to give up Barbara. She thas always been one of acceptable and attractive 3ut we fear that historical truth demands that we place her story on the shelf devoted to the dubious. our most heroines. MUST REMOVE PRICE TAGS. The matter of forwarding gifts pur- chased by patrons of retail stores as- sumes considerable importance at this time of the year. Unless proper pre- ceutions are taken, there is apt to be a number of complaints, it was point- ed out yesterday. Nearly all cus- tomers who ask a store to forward the merchandise desire the price slip taken from the package. In many cases, however, the slip or other identification is not taken out, and the oversight creates ill-will for the offending store. The suggestion was recently made that store adjusters, through concert- ed action, could work out a standard- ized procedure that would insure against the enclosure of price tags or sales slips in the gift merchandise. Elemental as the matter may seem, local store adjusters of long experience assert that nothing seems to arouse so much resentment on the part of a pa- tron as failure to remove all evidence of the cost of a gift. td x i i ¢ t — , e a * s & ; : a 4 ? Rg & < ; BS ' November 9, 1927 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip Fifty-eight years ago—when I was a boy of 11 years—I little dreamed that the time would come when I would be entertaining the employes of the Tradesman and their consorts on the ‘exact location where I was called by the steamboat whistles on Grand River to salute the Daniel Ball and L. &. L. Jenison as they passed the village every day during the season of navi- gation. As my mind reverts to that circumstance and I recall the busy years which have slipped meantime in a steady days and away in the stream to eternity, I cannot help feel- ing thankful that my life has been spared to attain a few of the things I have aimed to accomplish during a long and active business career. Surely a strenuous life has its compensations to those who do their best, even under adverse circumstances, to live up to well defined ideals. This week will mark the close of our summer season at Lamont, where we opened our new home July 2. It has been a season of unparalleled en- The good air, the freedom excitement and constant interruption have rendered the four months the most enjoyable period The season was really joyment. from noise, past of our lives. closed Saturday afternoon and evening with the gathering of happy people who thronged house and grounds and in the public park adjacent to our home while the carefully planned ball game was in progress. A Jandorf dinner put one in excellent humor and a succession of sports and entertain- ments, which included songs anc in- strumental music, a fashion show ai 4 Bloomenthal, with every mental readings by Prof. rounded out an event pleasure and good fellowship. ed in the party were a number of for- of the Tradesman. We lifetime replete Includ- mer employes have made it the rule of a never to part company with a re employe in anger and when we have succeeded in this determination, the employe is always regarded as a mem- ber of the Tradesman family, no mat- ter how long he may have been away from the old hearthstone. It was a matter of much regret to all that the first regular printer employed by the Tradesman forty-four ago— Harry M. Royal, of Shelby—was un- able to be present, as planned, because tiring years of sudden illness. I may not be different from most other men, but I have always en- deavored to maintain pleasant personal relations with my associates and em- I was able to do this to a great while our establishment ployes. extent even was conducted under because I refused to get on a working basis with the utterly impossible union officials who were continually ap- proaching me with complaints which had no basis in fact and which were trumped up solely to enable the offi- cials and walking delegates to attempt to extort blood money. There may be union auspices, an exception to the general rule, but I have never seen a union official who did not have his price. The price was usual “$50 on the side,” which would be sufficient to settle any com- plaint or avert any strike. | immediate- ly concluded that if I paid once I would soon have a string of venal and unscrupulous officials on my regular payroll, so I nipped the whole system in the bud by declining to accept any overtures involving private personal settlements with the grasping gang of cut-throats who assume to speak for union of which I have any knowledge. This attitude naturally re- sulted in a clash, resulting in a strike which lasted several months. Union henchmen paraded in front of the office for several weeks bearing signs read- ing as follows: Boycott the Tradesman Unfair to honest labor. Instead of alienating our old cus- tomers, this procedure strengthened the bonds between us and our old pa- trons and brought us so many new customers who were not in sympathy with blackmailing union methods that the union officials finally revised their programme and withdrew their banner bearers from the street. They sub- stituted the plan of calling on our cus- tomers with committees who under- every tooketo explain why the union had set out to destroy us. Because the com- mittees were invariably composed of men who could not command steady employment on account of their con- vival habits, they made no headway except in depleting the union treasury, In some cases they were escorted to the gutter with the assistance of the “hoot heels—men wore boots in those days—projected by men who resented the threatening attitude of the union I have never had any deal- union since and have boozers. ings with any declined to invest a dollar in any busi- ness that involved the employment of union men in any capacity. This ‘s now the steadfast custom of most busi- ness men who have ever touched union labor at any angle and practically ex- plains why the union card has become a liability instead of an asset. I have always maintained that if the unions made good workmanship the test, instead of numbers, they would have the world by the heels. This they have never done. The rank and file of union membership is made up of nondescript individuals —- slovens and slipshod workmen who depend on the possession of a union card for em- If any employer wants ex- pert service in any line, he is obliged ployiment. to go outside the unions to secure it. Then, again, every union of which I have any knowledge depends almost wholly on thuggery, mutder and in- tmidation to accomplish its ends. We saw much of this in the great furniture strike in Grand Rapids in 1911 and we can see it any day in cities where unionism is permitted to gain a foothold. It cost the furniture manu- facturers of Grand Rapids a million dollars to scotch that serpent and we now all realize that it was the best in- vestment they ever made. Ever since I made workmanship— instead of the union card—the test of employment, I have lived in the utmost peace and harmony with my employes. We are like one great family, happy to be permitted to work together, ani- mated by a common aim and a com- mon purpose, which is the production of high grade goods in several differ- ent lines at a fair profit, which enables us to adequately remunerate our em- ployes and stockholders. For several years we have pursued the policy of paying a dividend to employes every time a disbursement is made to the stcokholders. If anyone can suggest a fairer and more equitable system than that, I would like to hear from him. E. A. Stowe. —_—_»>+ Prohibition Has Come To Stay For All Time. Grandville, Nov. 8 — Episcopalian clergy split on dry law. Thus the headline in a daily news- paper. What does it mean? Are the churches to bring back the saloons? It surely is a surprising thing to see even a small percentage of the Chris- tian world going back on prohibition. Nevertheless there are two sides to every question. Furthermore no ques- tion is ever settled until it is settled right and the question is whether pro- hibition is right or wrong. Those who love their toddy and insist on having it, law or no law, are standing up for a modification of the Volstead act. A compromise with evil is seldom if ever justifiable, and certainly no per- son, much less a Christian minister, will have the audacitv to declare for saloon rule as a right inherent in the people. As for the statement so often made that college students never were so intemperate as now, this may or may not be true. In any event it does not justify the assertion that prohibi- tion is a failure, and that the only re- course left is to re-establish the saloon. This outcry against prohibition as a failure is scarcely consistent with the facts. Because a law is not wholly enforced is not necessarily an argu- ment against such law. We know that no law on the statute book is complete- ly enforced, the law for the suppres- sion of the liquor traffic comparing very favorably with many others. If the law against drinking intoxi- cants was only one-half enforced there would yet be a gain for good citizen- ship over the saloon days. Undoubt- edly there is not one-tenth as much liquor drunk these days as before the enactment of prohibition laws. Why, then, this seemingly wide spread de- nunciation of the Volstead amend- ment? Because a law is not strictly enforc- ed on all occasions does not reflect on the justice of such a law, nor is it in- dicative of the failure of said law. Peo- ple should use reason in discussing this question. The only way to judge is by person- al observation. Right here in Grand- ville there has been a wonderful drop- ping off of cases of drunkenness since oe came into effect. To say that the law is a failure is arrant non- sense. That it is a complete success ve do not claim, no more is any single law on the statute book. The wets are making great claims, yet no proof has been advanced to sub- stantiate such claims. If a majority of our people are tired and disgusted with the prohibition law, why are party leaders so chary of taking the question into party politics? It is a question they dare not tackle, and should whisky or no whisky be made a question for a ballot by the people, those the loud- est in their claims that prohibition is a failure would be snowed under be- neath an avalanche of votes the like of which has never been known before in American politics. Where is your proof, you ask, and I simply point to the American woman and say, there is the proof that pro- hibition of the liquor traffic has come to stay in this United States of ours. Anguished wives and starving children long prayed in vain for a relief from the grasp of the rum demon on the head of the house. Open saloons at almost every coun- try cross roads and whole streets of them in the cities were long a menace to the social good of American home. life. Now that such things are of the past, is it not flying in the face of Providence to ask woman voter to drop a ballot favoring the return of whisky, even in a modified form? Not while half the voters of America are of the feminine gender will the saloon ever come back, either in modi- fied or any other form. It might be well for the wet agitators to put this in their pipe and smoke it. No doubt some college students get drunk, but nobody respects them for their acts, mor is there one-quarter the drinking there was in saloon days. However illy enforced in some quar- ters of our country, and despite the fact that many clergymen have come to the aid of the “modifiers,” the pro- hibition of liquor selling has come to stay and those people who like their toddy, and want to drink it over a saloon bar, will, of necessity, be forced to go to Canada after such liquid re- freshment. This Nation has made giant strides toward a better morality since the Vol- stead amendment became a part of the constitution of our country. There will be no going back to the inebriety of past days, and there should not be. When Abraham Lincoln issued his Emancipation proclamation, there were many among our own people who shook their heads eravely and said he would take back the pronouncimento and leave the slavery question to be settled by the states. Men who so de- clared did not know Lincoln, and those who say that the wets will again pre- vail in this country are counting with- out their host. Go ask the merchants who sell breadstuffs and clothing if prohibition is a failure. The money that once went into the till of the saloonist now goes to purchase food and raiment for the needy ones of the family. Is not this a fact? Is not this an improve- ment over the old days of whisky drinking by the majority? More liquor drank th-n ever. Why, such a monstrous lie was never before coined, and the women of America will answer these men when the chance offers with a shower of prohibition ballots as will forever smother the le. Old Timer. ++. —___ Smuggling Sweet Potatoes Into New Orleans. New Orleans, Oct. 24—Another form of bootlegging has made its appear- ance in New Orleans and the Associa- tion of Commerce has sounded its death knell. The new form of boot- legging is in sweet potatoes. Accord- ing to the Association, shippers and growers of the Southern delicacy have been smuggling into the city large quantities of sweet potatoes without obtaining the State seal of inspection showing that the potatoes are free from weevils. This practice, it is said, has caused Texas to place an embargo on sweet potatoes from New Orleans and the Association of Commerce has taken action to end the illicit practice. ——_>- > Ohio Man Eats Seventy-six Bananas. Hayesville, Ohio, Oct. 24—This town has had several contests all its own and contests in which there has been but one participant. hip Cross is the sole contender and his battle is against the limitations imposed by Mother Nature. He is a banana eater and has been in training for several years, trying to improve his record. But a new mark was set when he con- sumed seventy-six bananas in an hour and a half. Mr. Cross is a bachelor about 55 years old and says he is ready to meet any contender for his title at any time, according to the Bostciu Globe, 10 SHOE MARKET An Idea That Pays For Itself. At Christmas time, instead of having some special little prize or souvenir for the children who come to the store on certain days, h@w would you like to work out a plan that would prac- tically pay for itself? Here’s the plan, which has been worked out in different ways by hun- dreds of stores. Secure an assortment of the best possible gifts for children that you can buy wholesale for an average of 25c each. Hove some items that cost you less than 25c and aver- age it up by having others worth con- siderably more. Tie up each gift in an attractive package. Now to distribute them. One store fixed up a little house in the store, called “Santa's Cottage” and inside was a man dressed up to resemble the jovial old Saint. Admission to the Cottage was 25c and each child after talking to Santa Claus was given a gift package. Since the gifts all had a wholesale value of 25c or more the retail value was considerably higher and the children who received them were delighted. Another store that did not want to go to so much trouble fixed up a large barrel, called “Santa’s Barrel of Sur- prises” in which any child could reach and fish out a package upon payment of 25c. This store elaborated upon the idea by giving a ticket free with each purchase which was good for one grab in the barrel. After the word got around among the children that there were good pocket knives, and real flashlights and similar practical things in the barrel the store’s sales of chil- dren’s footwear for the holiday season showed a decided upward trend. In another store the entrance to the basement, at the back of the store was fixed up to resemble the mouth of a cave, and children paid 25c to go in the cave and “see Santa” and receive a gift. The idea of charging the children seems a bit radical to some merchants perhaps but the whole secret of the plan is in giving such good prizes that the child feels that the 25c brought him more than he expected. Of course you can always fall back on the time tried plan of giving away minor gifts, or bags of candy free to children who come to the store with their parents on certain days before Christmas, but such gifts do not have the value, and are not so greatly ap- preciated as those you can afford to give when you collect a part at least of the purchase price. —_—--_-_>2——>___—_—_ Try This Idea For Armistice Day. The calendar for November suggests that you turn over one of your win- dows to the American Legion for an Armistice Day display on Nov. 11. It you go about this properly you can no doubt local Legion post to put in a display of war trophies that will attract a lot of interest. As a merchandising “stunt” to hook up with this patriotic window and bring in extra business for the day we suggest you advertise “11 Big Values for Armistice Day,” or “11 Big Values for November 11,” You can work out induce the MICHIGAN TRADESMAN a striking advert-sement with such a heading. Select eleven particularly good shoe and hosiery values to feature for the day, and if it is at all possible make the price of each bargain end in eleven, for instance $8.11. This carries out the idea and makes the sale more un- usual. In the window opposite your pa- triotic display put in a sale window with large, unusual placards emphasiz- ing the “11” idea. Then every one who stops to look at the other window will see your sale offerings. We heard of another Armistice Day idea that was used by a haberdasher that would be equally good for a shoe retailer. This store secured from the American Legion the names of all war veterans in the town. The day before Armistice Day each one received a let- ter, written in a humorous vein, which went on to say that just 10 years ago a lot of fellows began to take a new interest in civilian apparel again, and as a reminder of that other November llth the store had decided to offer every World War Veteran a special 15 per cent. discount on any purchase made on November 11th. The only re- quirement was that the letter be brought along. The store reported quite a number of sales made to local war veterans whom they had never before sold. —_»~+ > Big Stores Go Out After Business. Merchants everywhere are annoyed by the increasing number of canvas- sers who go from door to door, sell- ing every imaginable article of mer- chandise. Hosiery is a popular line, and now there are not a few itinerant shoe salesmen about. Some time ago we suggested in these columns that the way to combat these house-to-house salesmen was to beat them at their own game. We have talked with a good many merchants, and most of them scout the idea of sending out canvassers to go around selling their merchandise. They seem to feel such a proceeding would be un- dignified and is one of those things that “just is not done.” Yet not all merchants are so- hide- bqund, and a few have found that it is far easier for a salesman to take or- ders with his merchandise, backed by his own good name in the community. Women know that if his goods do not give satisfaction they can get prompt redress. They are assured the same thing when they buy of a house-to- house salesman representing some far distant firm. But usually, if trouble does arise it is when the salesman is far away and the claim is never made. The merchant who thinks it is un- dignified to go out after the business that won't come in is going to have a hard time reconciling his views to those of two of Chicago's men’s fur- nishings and clothing shops, who are sending men out through the office buildings of Chicago’s famous Loop looking for business. —_+-+-____ A Novel Idea. Do you have an elevator in your store? Last year one store that oc- cupies two floors had its children’s de- partment on the second floor during the holiday rush. The decorator had a bright idea, and with the aid of some wallpaper printed to resemble bricks he turned the outside of the elevator shaft into a chimney, and the first floor elevator entrance into a fireplace. This arrangement gave opportunity for some clever advertising about “go- ing up the chimney” to the children’s department, and at the same time the unusual decoration added greatly to the holiday appearance of the store. Look around and possibly you Il see some similar opportunity to create you an unusual effect in your store. If have an alcove to your main store room, as so many stores have, the fireplace idea could easily be adapted to the entrance to this room. WE HAVE JUST RECEIV- ed a complete line of buck- les. We have Genuine Cut Steel and Rhinestons—these are all imported. Prices range from $4.50 to $26.00 per dozen. Let us make up an assortment for you. BEN KRAUSE CoO. 20 Ionia Avenue GRAND RAPIDS. MICH. November 9, 1927 NEW ONES: Style 949 — Men’s autumn Blucher Oxford, Monarch’s Calfskin, Dundee Last (Medium balloon), Nickel Eyeets, New pattern with popular short ramp, inside tap sole with fancy flange seat trim. C and D widths in stock $3.45 edge and heel Style 950 — Same in Mon- arch’s black calf ______ $3.45 “Over night Service” Herold-Bertsch Shoe Co. Grand Rapids, Mich. Manufacturers of Quality Foot- wear since 1892. MIcHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. Organized for SERVICE not for Profit Weare Saving our Policy Holders 30% of Their Tariff Rates on General Mercantile Business for Information write to L. H. BAKER, Secretary-Tresurer LANSING, MICHIGAN — November 9, 1927 MICHIGAN TRADESMAN il Spring Shoe Styles Will Be Elabor- ated. _ New York, Nov. 7—By far the most important of the shoe trade’s activities last week was the joint style confer- ence of manufacturers, retailers and tanners at the Hotel Astor, at which the coming Spring and Summer modes . , . , in men’s, women’s and children’s foot- wear were selected. Particular em- phasis was put on the style note in shoes for men and for boys and girls. _ Women’s footwear promises to be just as elaborate as ever. Styles for this branch of the trade were set for general wear and sports use, as well as for wear on formal and informal occasions. Patterns in women’s shoes for gen- eral wear will include lighter strap effects and open-tie and regular ox- fords. The lasts will call for medium toes. Heels will range from 1% to 1% inches, with the 134 inch height dominating. For selling in the first quarter of the year the selected materials for general wear will include brown and black calf and kid, reptilian effects, and patent and suede leathers. For April-June selling the materials selected were brown and black leathers, shades vary- ing from “rose blush” to “honey beige” as the season advances, patent leather, white leathers in season, and some gray. Women’s footwear for the other oc- casions mentioned will also be varied in type and material. An interesting point in the evening wear styles will be the height of the heels, which will range from 16-8 (two inches) up. _ Oxfords predominated in the con- ference’s selection of men’s styles for the coming season, while the chosen lasts included brogue or medium toes, broad toes, and French and custom effects. Custom lasts are getting longer, and there is a decided tendency toward toe-spring in all types. As to colors, medium shades of tan and brown were recommended, as well as black and patent. The selected ma- terials are calfskin, both smooth and boarded, and kidskins. [he favored heels will be either rubber or leather, and the height, depending on the type of last, will be either seven-eights of an inch or an inch. Men’s styles for formal and informal wear were also selected. —_+3>—____ Hat Ornaments Required. The new almost brimless hats rely on a wide range of jewelry ornaments to get the required “effect,” according to advices received in the local jewelry trade from London. Brooches, buckles and in some instances, earrings, form part of the design. Black pearls are much used with the light colored crowns, while jeweled rings are used to hold draped folds. The most-used type of ring for this purpose is composed of pearls and brilliants. Others are of amber, crystal and onyx. On some of the hats a single black pearl of good quality is sewn into the crown. Much of the hat ornamentation forms part of a jewelry set. The brooch is a smaller replica of the ornament worn on the dress, while the buckle matches up at the back and leaves the lower part of the ear exposed. — -- Chic Des'gns in Cigarette Cases. A cigarette case that reflects a new idea in such articles is fashioned after the old-fashioned match boxes. Instead of being regulated by pressing on one side, however, the inner section has a small leather loop that protrudes through the outer section in an ob- long slit. By pulling this loop upward the top of the case rolls back and brings the cigarettes out for use. These cases are -made in alligator, snakeskin and pigskin, and in some the gold rim is extended on the top and bottom edges. Cigarette holders of genuine ivory with narrow bands of onyx and circled with chip diamonds are to be seen at very formal evening affairs during the coming season. These holders, inci- dentally, appear to reflect the general trend toward great elaboration and embellishment in accessories and fol- low closely the adoption of jeweled cigarette cases and expensive cloisonne vanity cases with platinum backs and mountings studded with precious stones in a border design, or inlay work in onyx and jade. —_+->—___- Pipe Sales Show Steady Gain. Pipe sales are increasing in this country at the rate of about 10 per cent, annually, according to a leading manufacturer, who says that this rate of gain has been quite steadily main- tained since the war. The recent trend of consumer demand, he added, is strongly toward pipes that need no “breaking in.” These are made Of Italian briar, in either plain or ripple finish, and are baked separately. Wo- men are important buyers of pipes and pipe-sets as Christmas gifts, and to meet this demand manufacturers have brought out handsome sets in velvet- lined cases. Some of these sets con- tain two pipes and others three. Still others consist of a combination of pipe, lighter and cigarette holder. ——_—_+--___ Youthful Lindberghs May Now Dress Like Aviators. The progress of transatlantic avia- tion has strongly taken hold of the imagination of the American boy. He now regards himself as a potential aviator, just as he formerly wanted to be a cowboy, locomotive engineer or a soldier. Realizing this, a well-known clothing manufacturer has just placed on the market an aviation play suit for boys. It is a replica of an army avi- ator’s costume, even to the wing in- signia embroidered on the coat. The coat sports a leather belt, while the trim military-looking trousers have a reinforced seat. The fabric used °s brown twill flannel. Another manu- facturer is offering an aviation topcoat of covert or cheviot material. It also has the wing insignia and brass but- tons to set it off. oo Send Out a Greeting Card. If you intend to send out a holiday greeting card to your customers and friends this year now is a good time to be thinking about it, and planning what kind of a greeting you will use. One very effective greeting card that we saw last Christmas sent out by a retail store showed a sketch of the en- trance, which happened to be some- what unusual. The sketch was a pen and ink drawing which emphasized the beauty of the store’s doorway. Your card need not be elaborate—indeed it should not be, for then it will appear overdone. ——_+2>>—____ Any man who works only for pay seldom does his best. ; EXPERIENCE, FRIENDLINESS Every service a sound bank can render— Plus friendliness, ex- perience and con- structive advice— These are what the Old National offers its depositors! Tne OLD NATIONAL BANK MONROE at PEARL A Bank per Everybody- The Brand You Know by HART Look for the Red Heart on the Can LEE & CADY Distributor I. VanWestenbrugge Truck Service Central Western Michigan Nucoa KRAFT ) CHEESE ‘“‘BEST FOODS” ;Ah4).. “FANNING |r eee ae ALPHA BUTTER Saralee Horse Radish OTHER SPCIALTIES Muskegon By the company you keep Nationally-known, nationally- advertised products on your shelves help your standing. Buyers prefer the familiar; are slow to chante from a known brand to an unknown. To be forced to go elsewhere for some favored product may result in your loss of the customer. Car- nation Milk is the leader in the evaporated milk field. Its sales are the largest; its recognition most gene-al. By carrying it, you meet the preferences of the majority of your customers. Carnation Milk Products Company Ozonomowoc, Wis. 1133 Carncticn BY ¢., ation Milk “From Contented Cows” RUSKS and COOKIES Grand Rapids, Mich. FAVORITE TEA in % Ib. lead packages is a strictly Ist May Picking and is one of the very highest grades sold in the U. S. If this Tea is not sold in your city, exclusive sale may be ar- ranged by addressing DELBERT F. HELMER 337-39 Summer Ave., N. W. GRAND RAPIDS, MICH#i. FINANCIAL Investment Banker Must Win Con- sumer Demand. How to distribute bonds in a coun- try not long accustomed to investments baffles every great house of issue to- The question underlay all the discussions, behind closed doors and on the convention floor, at the I. B. A. sessions in Seattle. It arises anew each time the market becomes glutted. Investment securities are like gro- ceries, shoes and dry goods in that they are created for wide distribution. Essentially the problem presented to those with securities for sale, as with goods, is one in merchandising. The ramifications of security distribution perhaps are not so well understood as in the other cases, for the business is day. newer. 3ut the marketing of securities now looms up as the world’s biggest mer- chandising proposition. A round $10,- 000,000,000 of new capital issues in search of buyers are flowing from our originating houses every year. That is a terrific outpouring. It is more than $1,000,000 an hour, night day, in the year. No other product is of- fered in doses anywhere nearly so big. It is in value twice what the depart- ment stores of the country, lined with miles of show counters, distribute in and a year. Nobody doubts the ability of the country to $10,000,000,000 in new securities annually. A far faster flow could be taken if all with funds to But there absorb invest were educated to it. is the feeling that in the security busi- ness not enough is done to cultivate the taste of the ultimate consumer of bonds. One reason so many new issues drop when the syndicate plug is pulled, lies distribution. The wholesale books in fifteen minutes by subscriptions from dealers. It is the dealer's job to pass them on in poor house ‘closes’ its to the investor. But the bonds do not always stick. Even those actually placed in an investor’s strong box do not always remain there long. The investor loses faith, perhaps. In three months the originator finds the bonds back on his door step. They have come home to roost. A few of the candid bond whole- salers will tell you that their big job from now on will be to educate the consumer. They see the folly of any program of distribution that stops with the dealer. They see that no capital issue is adequately wholesaled until it is adequately retailed. As with any other merchandising product, the sponsoring house must sell itself and its bond to the ultimate consumer or the sale will “wash” back. Paul Willard Garrett. [ Copyrighted, 1927.] —_~+-.__ Big Motor Year Forecast For 1928. Unless all signs fail 1928 will be a big automobile year and the benefits therefrom to all lines of business. This is the will spread outstanding view on the business future expressed by the National City Bank in its monthly bulletin, published to-day. The authorities of that institution have a way of pointing their finger MICHIGAN TRADESMAN with remarkable accuracy in these bulletins to basic matters essential to understand when in search of under- lying trends. Two months ago they began to emphasize the widespread un- settling effects on business of the ford shut-down, and now they look forward to a revival of activity in the industry with the introduction of the new ford line. What the bank says on this im- portant matter deserves study: “When an industry which has grown to the proportion of ford’s, giving direct em- ployment to between 60,000 and 70,000 workers, and affecting the employment of thousands of others through the business it gives to its supply lines, practically closes up shop for six months, the effect on business in gen- eral cannot be other than serious. It is known, however, that there is a large accumulated demand for cars which has been held back in anticipation of the new product, and which is expect- ed to benefit not only ford, but other manufacturers as well. How far the decrease of 624,190 in the number of automobiles produced thus far this year as compared with last year re- flects solely the interest in the new ford line remains to be seen, but one thing certain is that a gap has been made in automobile output which will have to be made up sooner or later.” It was the automobile industry’s ex- pansion in good part that brought on the present prosperity era and, holding such a view of its promised revival next year, the bank naturally does not feel disturbed over the present signs of a lag. They see no reason to become alarmed over the obvious fact that the final quarter of 1927 probably will not be as satisfactory as the final quarter of last year. One other outstanding observation is made by the bank in its November bulletin. It has to do with the future of money. A _ continuation of easy money during most of November “seems a foregone conclusion” to the officials of the bank but the trend after the first of the year “will be in- fluenced in large measure by the course of general business which just now gives promise of being in an up- ward direction.” In the ability of the bond market to absorb the increased flow of new is- sues since midsummer jis evidence of new strength, for under less favorable circumstances these offerings “might even have given rise to signals of dis- tress.” Paul Willard Garrett. [Copyrighted, 1927.] —_+ 2+ >___ Instance of Scotch Thrift. Sandy was seen coming out of the First National Bank by his friend, MacGregor, and he was accosted thus by him: “Been putting some money in the bank, hae ye, Sandy, I ken?” “Nae, nae, no putting money in,” an- swered Sandy. “Well, it cannot be that ye were taking any out?” said MacGregor. “Nae, nae, I was just in the place filling my fountain pen.” 2... Clothes do not make the man, but a well dressed window goes quite a way toward “making” a store. November 9, 1927 GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank Square” ASK MR. STOWE He Knows What Our Collection Service Is Only one small service charge. No extra commissions, Attorney fees, List- ing fees or any other extras. References: Any Bank or Chamker of Commerce of Battle Creek, Mich., or this paper. Merchants’ Creditors Association jof U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City. | Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids Boston New York Chicago Denver San Francisco Los Angeles Kent State Bank “The Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding Twenty-Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. Fenton Davis & Boyle Investment Bankers -GRAND RAPIDS Grand Rapids National Bank Bullding Phone 4212 Chicago First National Bank Building Detroit v ' < ¢ > « i f ‘ ‘ ‘i > *@) ' 4 , , i . . ¢ r November 9, 1927 Bonds Yield More Than Stock. When a listed railroad bond sells to yield a higher return than the pre- ferred stock of the same company, the situation is worth investigation. Tne first lien and refunding 6%s of the International Railways of Central America offer a yield to the investor of about 7.30 per cent., while the 5 per cent. preferred yields only slightly above 7 per cent. Both are listed on the New York Stock Exchange. Although the road’s properties are not located in the United States, the company is a New Jersey corporation and has shown an enviable record of earnings. It is now engaged in com- pleting an extensive construction pro- gram that is expected to increase earn- ings substantially. A glance at the company’s financial structure and a study of its business outlook convince one the 6%s are at- tractively priced. The funded debt of the road amounts to slightly more than $27,700,000, of which approximately $11,500,000 has been issued for new construction, from which no earnings are yet being de- rived. Mileage under construction will increase the total about 33 per cent., almost 200 miles being scheduled to go into service next year. Upon completion of the extensions the total funded debt will be less than $35,000 a mile. Inasmuch as the com- pany has no equipment obligations, its rolling stock is included in the secur- ity of the bonds. The 6%s, of which about $7,500,000 are outstanding, are secured by a direct mortgage on the company’s railroad, equipment and physical property, subject only to less than $18,500,000 mortgage bonds, not including $3,475,000 first mortgage bonds pledged against this issue. The book value of the property, less depre- ciation, according to a balance sheet dated November 30, 1926, was in ex- cess of $65,000,000, indicating an equity for these bonds in excess of $39,000,000. Gross operating revenues have in- creased 75 per cent. and net operating revenues 110 per cent. since 1921, the operating ratio having been reduced last year to 57 per cent. from 60 per cent. in 1925. By comparison, the rail- roads in the United States had an aver- age ratio last year of 68 per cent. In the year 1926, after deduction of maintenance and depreciation interest, requirements on secured funded debt, including this issue, were covered well over two times—a good margin, indeed. Operating revenues are derived chiefly from freight, only 20 per cent. coming from passenger service and sources other than freight. Of total freight revenues, coffee contributes about 15 per cent. and bananas about the same, the remainder being derived from miscellaneous items. The road, serving almost exclusive- ly the republics of Guatemala and Salvador, carries virtually the entire production of the United Fruit Com- pany within the region traversed. The lines extend from the Atlantic to the Pacific Coast by way of Guatemala City. Concessions extend well beyond the maturity of this issue, expiring from 1976 to 2009. The Guatemalan Congress recently approved settlement MICHIGAN TRADESMAN of the railroad’s claim against it in the amount of $2,515,000. It is apparent that the discrepancy in yield existing between the preferred stock and these bonds cannot continue indefinitely. If the bonds yielded the same as the preferred the present mar- ket would be about 9434. William Russell White. 2+ -e Ten Signs Pointing To Good Trade. Ten major elements are cited by the American Bankers’ Association Jour- nal as giving assurance that the final record of 1927 and the beginning of 1928 will be favorable from a business standpoint. They are: 1. The agricultural situation, with large crops being harvested except in fruit, cotton and corn. 2. Easy money, with current rates ruling well below October a year ago. 3. Major industries, somewhat slack this year, headed for improved condi- tions, for example steel, oil, automo- biles, coal, textiles, tanning and shoes. 4. Building contracts awarded the first eight months of 1927, exceed total for same period in 1926. 5. Firmer general commodity prices, especially in farm products. 6. Favorable condition of market. 7. Healthy condition of bond mar- ket. 8. Exports for the first seven months gaining 5.3 per cent. over the same period in 1926 and imports for this period 7.5 per cent. less. 9. Government finances in better shape than for more than a decade. 10. Probable tax reduction legisla- tion by Congress. Undoubtedly there are also unfavor- able factors in the business situation, but they are of relatively minor signifi- cance. In the light of the above analysis it is perfectly apparent that business can look forward to the next few months, at least, with complete confidence. stock — +2 s—__ Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Fremont Lumber & Fuel Co., Fremont Battle Creek Mortgage Co., Battle Creek. oe Carburetor Co., Flint. J. Hannan Co., Detroit. Wie. Securities So. Detroit. Edward T. Ross Co., Detroit. Snover Oil & Gas Co., Snover. Madison Square Co-operative Oil Co., Grand Rapids. Loudon Mfg. Co., Grand Rapids. Fields Twenty- Two Fifty of Jackson, Inc., Jackson. Grand Rapids Co-operative Oil Co., Grand Rapids. Coston-Burns Motor Sales, Muskegon. United Appliance Co., Jackson. P. H. Mahar Shoe Co. Port Huron. King Berke Co., Detroit. Detroit Suburban Gas Plant Co., De- troit. Detroit North End Post Offices Cor- poration, Detroit. Detroit & Buffalo Post Offices Cor- poration, Detroit. Detroit-Linwood Postal Station Real- ty Co., Detroit. —_—_——_+-2~>___ From now on radio reception is go- ing to be good. People are going to be looking for indoor recreation during the long evenings and it is up to you to supply their requirements in radio sets. Qs GR ele SB, iS Business Judgment F YOU HAVE A BUSINESS WHICH WILL continue as a going concern after your death, you should name an Executor with business ability of a high order. To assure yourself that the problems arising in the administration of your Estate and that the busi- ness you leave will be entrusted to men with sound judgment and of broad experience, provide in your will that The Michigan Trust Company act as your Executor and Trustee. This will assure the Estate the careful manage- ment which has characterized the activities of this company in nearly forty years experience in the care of Estates. THE MICHIGAN [RUST COMPANY The first Trust Company in Michigan 13 nes TRIOS 7 we CGR STRENGTH ECONOMY THE MILL MUTUALS Lansing AGENCY Representing the Michigan MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES Combined Assets of Group $39,611,125.59 20% to 40% Savings Made Since Organization FIRE INSURANCE—ALL BRANCHES Tornado— Automobile— Plate Glass aR Se 1% MICHIGAN TRADESMAN November 9, 1927 Segregation of Inflammable Materials Is a Necessity. In a general way the cause of all fires is improper maintenance and it is right here that a defect, so far as fire loss is concerned, in the modern ‘ndustrial management may be discov- ered. In most industrial plants the general maintenance or upkeep depart- ment of the plant has in charge such matters as heating, lighting, arrange- ment of power drives and such other features as may include the causes of hazard” fires. all so-called “common A while ago, when industrial plants were smaller and the management less involved, we could look to the main- tenance department, or at least through that department, to the general man- ager to guard also the special hazards incident to the process work, and un- der such conditions the maintenance of proper safety against fire in the process as well as under the common hazards could be fairly well controlled. Of late years manufacturing process- es have become highly specialized, vol- ume of production has been greatly in- creased and the values involved in any particular process have doubled and tripled over the former conditions. At the same time the general type of con- has materially changed to- general tendency to get struction ward the many or all processes concentrated in- to one large room, the whole aim be- speed up assembling and concentrate and to especially the finishing processes. All th’s develop- ment is traceable to the employment of technical specialists whose efficiency of production is one of the new wonders of the world. Like all however, these well mean- ing gentlemen have often failed to look through beyond their specialty and their persistent effort toward efficiency and efficiency only neglect safety and possibly other important factors which 1 should enter into the manufacturing problem. The production man_}s il] hig! paid official, more or usually a less dominating the whole organiza- tion, and as he is either indirectly or directly responsible for the profits. ery often the defect in manage- ment is higher up than the production } be best ex- man, This defect may pressed as a false idea of economy, due mainly to the ignoring of the experi- 1 have lost their who through fire and to what 1 mav be called lack of balance in man- agement. is made in the large 1n- ‘ ‘ 1 ies to parallel th 1e old condition oe s -> = a € so far as it is possible by meetings, or so called conferences, where sit the heads of all the different departments, but so far as fire protection and gen- it may be as- than half of eral safety 1s concerned sumed that seldom more those sitting at the table know any- thing about the subject at all. I re- : 5 f Io member one such meeting of the de- partment heads of a very large indus- try at which they decided that a fire lving an expenditure of two pump inv iree thousand dollars could not be promptly which they orded, after voted an appropriation of about twenty thousand dollars for a swimming pool larger ior the employes. Again the the concern the closer it usually is to lig high finance and the high finance is usualiy a long way from the plant, so that even when a recommendation for safety is iocally approved it has a tend- ency to dwindle in importance as it goes up the line until when carried up to those holding the pockbook it ap- pears to them to have no importance at all. should have a liberal appropriation to Somebody in every large plant apply to fire protection and general safety without question as his best judgment may dictate, assuming of course that such a person knows his business. I believe that this modern attitude toward production has been an indirect Practically all of our large losses and most of the small ones can be charged to these Bear cause of many a fire loss. general defects in management. in mind that no process, however dangerous, can be worked out by pro- duction which cannot be from a standpoint by specialists safeguarded both loss of life those who are expert in this particular and highly technical work. The fire protection engineers are not a step be- reasonably fire and hind the process engineers and indeed often plans of protec‘ion have preced- ed the introduction of hazardous process. general some The responsibility for losses therefore is entirely upon the industries themselves. Occasionally there may be a con- cern whose financial standing will not build which to house a hazardous process or enable it to good buildings in to safeguard such process after it is housed, but these cases are exception- al and do not apply to the large mod- ern industrial plant which we are dis- cussing. Unfortunately, the larger plant often employs people who have been brought up in a plant of this in- ferior class and they are quite likely to surround themselves with the for- mer conditions to the detriment of the modern plant, which again is a ques- We have seen made management. firepri ¢ if tion in excellent bu‘Idings veritable fire traps by production man- agers or maintenance men filling them with wooden partitions, platforms, hanging shelvirmg and other products of the lumber industry, although for years there have been on the market many non-combustible materials from which partitions and enclosures may be built, even at less cost than if built of lumber. We are seeing production managers skillfully purchased stocks of goods and supplies in the same room with and alongside a very hazardous process where all the profit of the low store price obtained by the purchasing de- par‘ment could be destroyed in ten minutes by a fire in the process, yet the production man seriously tells you that he cannot produce economically un- less this million or so dollars’ worth of supplies is ten feet from his ten- thousand gallon tank of naptha paint. Neither he nor the management could possibly convey these goods to the assembly chain through fire doors in a brick wall or by means of automatic conveyors through similarly protected When the ridiculousness of this position is finally impressed upon those in charge they are more likely then not tc resort to the statement that openings. the fire wall will interfere with light and air, although it is generally recog- nized that such a wall would make ventilation easier and artificial light is burning in any case, or light for the process is being furnished from the roof. I once observed a case where a rare raw stock necessary to the indus- try had been collected at a tremend- ous expense after two years’ work, the stock coming from isolated places at the ends of the earth. The stock itself The SERVICE PLUS If there is any one thing that makes a bank stand out as distinct and in- dividual, it is the character of service rendered to its depositors. Officers and Employes GRAND RAPIDS SAVINGS BANK are always striving to do just a little bit more for its patrons than is asked or expected. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ 16 Convenient Offices of the Nothing Treads as Silently as Time Have you made your Will? GRAND RAPIDS TRUST CO. Grand Rapids Michigan November 9, 1927 MICHIGAN TRADESMAN 15 was worth over a million dollars and must have cost at least fifty thousand dollars to collect during the two years’ time, yet when it arrived at the plant it was placed in a large wooden shed partly used for a garage, where it could have all been destroyed by fire in twenty minutes and under the market conditions of the raw stock at that time could have shut up the plant in- definitely. The essentials of safety of any in- dustrial plant so far as fire is concern- ed are very simple. They are best expressed by the common expression, “Do not put your eggs all in one bas- ket.” Raw stocks and supplies should be separated from the process and pro- duction departments by good fire walls or preferably be in a separate building. Goods just as soon as made, repre- senting the large labor values, should be immediately passed to another fire division for storage, packing and ship- ping. Various modifications of this principle as may involve valuable pat- terns, dies, jigs, rare stocks, etc., should be further considered. The same principle of subdivision applies to the process work itself. As a rule the average manufacturing plant has only one or two spots which are very dangerous from the fire stand- point. Any production manager is or should be familiar with the partcular part iof hs production where fires may be expected. In a machine shop the heat treating department involving the use of fuel oil is the dangerous place. In other metal working and wood- working plants the finishing, such as the use of paints and lacquers, is the most hazardous process; in the textile mills the preparation of the stock; in paper mills the wood preparing oF other stock preparing buildings. Al’ these departments can be easily isolat- ed and with little more cost can be housed in fireproof buildings so that the fires which occur in them cannot interfere seriously with the work. This appeal for a sensible internal arrangement of stock processes and goods in the plant is one which we cannot overemphasize. The problem is especially severe for the smaller plant, such as say the woodworker. where, assuming a three or four story building, for light and air the painting process is placed in the upper story. The painting process causes most of the fires. When the fires occur they are of such a nature that a large amount of water is usually necessary for their extinguishment either from sprinkler, hose streams or both. In such a plant the assembly or work room is just below this floor and down on the lower floors and possibly in a basement finished goods and_ stocks are stored. The ridiculousness of this arrangement from a fire loss stand- point can be easily recognized when we observe that every little fire in the paint department, and they are many, must necessarily cause a wetdown of all the processes and goods below. In other words a three or four hundred dollar fire in the paint room is quite likely to run into hundreds of thous- ands of dollars on account of the de- fective arrangement of occupancy. We are trying to help the situation some by developing waterproof floors for such rooms in the hope that most of the water can be diverted to the outside of the building before it gets to the stories below, but this is a difficult and expensive cure for a fundamental de- fect. Obviously the only proper cure is to confine the finishing to one build- ing or one fire section and the process and finished goods to other sections. Such an arrangement can be worked out just as well for a small plant as for a large one. So far as the protection of the more highly dangerous hazards is con- cerned there is more or less contro- versy, Quite a few people, mostly within the industries but unfortunately many connected with the insurance companies, are likely to assume that ordinary means of protection such as the chemical extinguishers, hose, sprinklers, etc., will safeguard these hazards. In the general proposition this may be true, but even if such fires are controlled by these devices there is usually a needless loss involved in their extinguishment. It is essential. therefore, that special engineering ser- vice be obtained to outline the special protection needed for any particularly hazardous process, and assuming such advices come from a reliable source they should be promptly complied with without question, as all possible argu- ments favor such special protection. There are particular underwriters’ rules governing the use of fuel oil and for severe cases even more safeguards than outlined in those rules can be proposed, such as automatically shut- ting off the oil by sensitive heat de- tecting devices which can operate be- fore the operation of the ordinary sprinkler. Dip tanks, tempering tanks and other open tanks of highly in- flammable liquids can be automatical- ly protected so that when they flash fire the fire itself will automatically operate foam devices, drains or auto- matic covers with the result that the fire is promptly extinguished with no or nominal loss and no danger to life. B. Richards. —_ ++ >—__—_ Novel Linens Are Offered Here. A novelty in imported decorative linens, offered for boudoir and dining room use, features an applique border effect on net. It resembles the Marie Antoinette styles in similar linen mer- chandise, but differs in that the floral pattern is firmly held to the net by means of embroidery. These items, which come in twenty-one assorted sizes, are available in both ecru and natural shades. They take the form of ovals, oblongs, doilies and runners. The merchandise js priced to retail from 19 cents a piece up. —_+++>—___ Carved Gem Vogue Takes Well. The vogue for jewelry featuring carved gems is growing here as rapidly as the high cost of the fine articles will permit. Particularly effective in this merchandise are carved effects in beads, brooches, rings and bracelets. The used gems include emeralds, rubies and sapphires, and the patterns of the carving run strongly to grotesque and talismanic effects. Many of the pieces retail at prices running into the thousands of dollars. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying me Net Cons @O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER Affiliated with The Michigan Retail Dry Goods Association An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. Class Mutual Insurance Agency C.N. BRISTOL H. G. BUNDY A. T. MONSON “The Agency of Personal Service” INSPECTORS, AUDITORS, STATE AGENTS Representing The Hardware and Implement Mutuals— The Finnish Mutual —The Central Manufacturers’ Mutual and Associate Companies. Graded dividends ot 20 to 50% on all policies accord- ing to the class of business at risk. FIRE - AUTOMOBILE - PLATE GLASS 305-06 Murray Building Grand Rapids, Mich. Merchants Life Insurance Company RANSOM E. OLDS WILLIAM A.WATTS © Chairman of Board President Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents 16 RAZZING THE UMPIRE. Better Leave That Job To Will Rogers. Last week, we had a lot of fun in this column. We staged a little ball game of our own, in which the outside team, consisting of the chain store, mail order house, factory outlet and peddler, was set up against the home town team of local business men. And what a glorious time we had! It was our business to point out the duties of each individual player on each respec- tive team. Only one of the principal characters was slighted. This was be- cause we are obliged to devote a whole column toa study of him. That is how important he is to the game of retail- ing. This figure is none other than the umpire, that human enigma—the the easiest and most common ways o Sh cess fhe Manse . s : FAMILY LAUNDRY ORY CLEANERS ultimate consumer. razzing the umpire. oa cat - on * FAMILY ONLY It goes without the saying that, in the Then, when the local merchant Oe whole wort) =, final analysis, the outcome of a bal’ greeting the return of an old customer Sn . 1 : , — Decront's Greatest Lawmlerers and Dry Cleaners = game depends quite largely upon the who comes back like the prodigal son LAM B I decisions of the umpire. And so it :*§ from a riotous trading spree at ‘the A EASURE — ne, . . : os : ; : : undry and Dry Cleanin in business. But there is this differ- chain store, gives him to understanc po BT ee 1090:1540 Twesey.Fire Suro ; a ence between the game on the diamond that he should “go back to the chain cern. mack. Ootenes 80, 89 and the game on Main street—umpires on the diamond are chosen; but the umpire on Main street has been placed there by destiny and his edicts are final. There is no higher court of ap- peal. There are no protested games and there is no firing of the umpire. Likewise, in a professional game of baseball, it is considered to be poor sportmanship to “play the umpire,” but in the alleged code of ethics which is supposed to govern Main street’s game, that is the most decisive factor in the game. Advertising, stripped o/ its veneer, and reduced to its elements might be described as playing the umpire”’—the public. In baseball, we have some who like to fool the umpire and we have other players who prefer to razz him. In business, we have the same thing There are those who like to inject intc their advertising those misleading half- truths or false inferences or flattering pictures which bait the public into buy- ing one thing, while they think they ate buying something far different. That is fooling the umpire. Then we have the chap at the other extreme who loves to criticise the public for “wanting to be fooled.” He religiously maintains that “Barnum was right” and derives a 98 proof kick from rubbing it into a patron who has so far fallen from grace as to buy something from a picture in a catalogue. He is the lad who believes that the public should know values as well as he, and be as wise in the ways of trick-merchandis- ing; but at the same time you will al- most always find that he is the one who stoutly declares that “it doesn’t pay to advertise.” Both these boys are razzing the umpire. The first will incur the um- pire’s adverse decision when the um- pire finds him out in his deceptions; but the second gets his decision right off the bat. Sooner or later, they are going to sit side-by-side on the dugout MICHIGAN TRADESMAN “petition in bankruptcy.” So, you see, the umpire does have something to say about the game, after all. It is easy to razz the umpire in this game of business. Handing out cigars and candy to credit customers who pay part of their account, while the cash customers, who see you do it, receive hardly a thank you because they have never asked to go “on the book.” Tell- ing the customer that you “haven’t got it,” when they ask for an item which you don’t have at the moment, with- out a smiling apology and eager de- sire to secure it especially for him. Granting someone the use of your telephone with the gesture of a Scotchman giving a tip. These, and similar unlovely habits of so many in- dependent merchants, are just some of store;” or, when a catalogue patron approaches the local merchant with a tearful account of how he was cheated by the catalogue house, only to be told that he had better go to the parties whom he purchased it from and “tell it to them.”” What golden opportunities to win the cusomer’s good will for life and squandered for he sake of feeding the merchant’s appetite for revenge Sometimes, when one hears the loca! merchant called the “independent,” he is almost persuaded that there is < double meaning implied. Too many merchants are guilty of having con- fused independence with impudence. After all, the customer is the most hu- man individual in the world, and don’t forget at the same time that he is the umpire. Revenge may be sweet, but can you afford it? It is an expensivd luxury, to say the least. It is to be admitted that in this game of business, the umpire doesn’t know much about the game; and, what he knows about it is largely the propa- ganda which the outside team has fed him at expensive but very productive advertising expense. What is more he is ruled more by his personal pref- erences than by his basic and true sense of values. Very often, he calls a ball a strike, and a strike a ball Many a time, the outside team has scored a home run on a foul balj which the umpire called fair. We ad- mit all that; but the fact remains that he is the umpire. What are you going to do about it? We shall require many weeks, if the editor of this publication will permit a continuance of this line of thought to answer that question; and we hope that we can impose on your good na- ture to the extent of following our pace, But there is another side to this bal’ game. All too often, when the umpire renders a decision in favor of your | MICHIGAN BELL TELEPHONE CO. Extension Telephones Help Build Business for LaMeasure Bros. Inc. “LRaae t° sceuwmenmsesr wanes ~ Peacrice on ootte Michigan Bell Telephone Co. 1365 Cass ‘Avenue Detroit, Nicnican Gentlemen We are convinced of the efficiency mace possible by having extension telephones at all vossible points of use in our office} particularly since your recent installation of additional instrunents for us. Tsipe across the office to answer calls, which hereto- fore have been the cause of more or less confusion, are eliminatec. As a result, our force is enabled to gee closer attention to business then was possible* before. Our calls are answered more quickly by the party or deoartment wanted, and we can give our customers! telenhoned wants more prompt attention than ever. ~ November 9, 1927 You can give your customers Rum- ford Baking Powder and know they will come back for more. Its purity, wholesomeness and dependability in- = sures better baking and will please = the most critical housewife. ———————— RUMFORD CHEMICAL WORKS A outside rivals 3 i fe ra : ace anise USNS RAEIEAS a ee as y ’ Ss, the umpire is right. D93-26 Providence, R. I. oo »ench of business failure, having been That is the spot where the shoe pinch- ordered out of the game by the umpire. es. What merchant, if he wants to ae : ot 3 hl a : ’ ——| ier Wee ae a ee ! they stay on that bench long enough have this game played on the level re — rs — | ‘a a . My 2 rong eee en the team’s manager, in the form of dares to razz the umpire because the = = — = ee — a — _—} : s z e : yt areas: Ste REOD aad os — credit, will come along and hand him umpire won't stand for being razzed? ee aS. ise ; , 2 . . : }——| aa ae ee! —— his release in a document known as a _ The ball player is not hired for that ae FE VHOLESOME-BAKING POWDER -_ — sa s ai, . < ° & a ~ ya . “ « Ss ¢ » ¢ as. ! « - + é 4 4 x “<¢@ « -” a¢ ™ a 4 r iv « . vr ’ A. f to: < , < y e ¥ A s+ 4 <2 4 ‘ « ‘ 4 a A, November 9, 1927 purpose. Nor does the public pay the merchant a profit for that service. Leave the labor of razz leader to such men as Will Rogers. They are paic for that. Meanwhile, as a member 0° the home team, throw away your ham. mer and play ball. Always remembe;, that your home folks are the bes‘ folks in the world. Whether they irade with you or not, they are all t¢ the good. If they send their mone, away from home, it is just a mistake that’s all. If you can’t show them their mistake with a smile, forget ‘t You may be an independent merchant but not even an independent merchant can survive independently of the. likes or dislikes of the umpire. W. H. Caslow. ~~ Which Happened Fifty Years Ago. On the night of Feb. 21, 1872, the Southern section of Sweet’s Hotel was nearly destroyed by flames. A wooden shaft, extending from the kitchen through the several floors to the roof caught fire from some material used in the kitchen. T. Hawley Lyon, the proprietor of the hotel, was absent from the city at the time. His faithful employes, at the head of whom were John Winters, J. Mort. Rathbone, Mike Powers and George Woodbury, saved the greater part of the furniture, bedding, etc. The hotel was closed for a period of six months, pending the making of repairs and the refurnishing of the rooms. Fifty years ago druggists did not “decorate” their show windows with fountain syringes and other forms of rubber goods which should not be pub- licly exposed. Large glass jars filled with liquids of various colors served to indicate the location of a store and its character in trade. A story is told of a wheelman, while steering the course of a ship, who be- came so careless that a collision with another craft was imminent. Observ- ing the danger threatened, the captain ran to the wheel, turned it “hard-a- port” and narrowly averted a disaster. In the most forcible words found in the nautical vocabulary, the captain de- manded an explanation of the sailor. “T saw the lights of the ship,” he said, “but thought she was a drug store.” Inc:den‘s “Jim’’ Creed, a clerk employed by the Pantlinds at the Morton House, was a merry son of Momus. “Jim” wore a decorated proboscis, more prominent than a night blooming cereus. Tiles on the floor were worn thin by Jim’s footsteps to and from the bar. “Jim” presumed to bea multi-millionaire, although his income was small. “Mr. Withey, of the Mich- igan Trust Company, called on me this morning,’ Jim pompously re- marked, “and solicited a loan of $3,- 000,000. I told him to give me a list of his securities. If I should find them sufficient to make the investment a safe one I would lend him the money “By the way, my old time friend Jim Hill is building a railroad somewhere in the Northwest. He wired last week for some money. In reply, I mailed a draft to Jim for $7,000. I am the rich- est man of our family. My youngest brother has only $4,000,000, and we ‘call him “pauper boy.” MICHIGAN TRADESMAN Mr. Creed was an interesting indi- vidual socially and a capable clerk. Not an uncommon sight in Grand Rapids fifty years ago were chairs placed on either side of the entrances to dry goods stores, upon which bolts of red flannel and calicoes were stacked high. If comparisons are odious in these days, they were more so fifty years ago. Note these samples: “Jonesey tells more lies in a minute than there are fleas on a dog.” “At a caucus held in the fifth ward last night the bums at the bar were more numerous than flies around a molasses barrel.” The old, original Eagle Hotel, with its contents, was destroyed by fire in the winter of 1883. J. K. Johnston, the owner, had not invested a dollar as insurance on his property. His credit was rated high and the banks readily advanced the funds needed to erect a new house, with 100 rooms, on the site of the old one. Berkey & Gay supplied the building with furniture. Under Johnston’s order the side rails of the beds were so constructed as to extend three inches above the bedding. Johnston complained that guests would sit on the sides of the beds while dis- robing, thereby crushing the mattress- es and springs. He supposed the rails extended above the bedding, as stated, would stop the practice. Guests did not accept the change in the rails kindly. In fact they protested vigor- ously against it. In the end Johnston caused the rails to be rebuilt and the level of the bedding was so raised that guests might sit upon it as formerly. Arthur Scott White. —_+--__ Waste Prevention. Pat was hired in a lumber office. The proprietor was a young man and he decided to have some fun with the new hand, so Pat was left in charge of the office, with instructions to take all orders which might come in. Going to a nearby store, the proprietor called up the office. “Hello! Is this the East Side Lum- ber Company?” NAS, Sore.” “Send me up 1,000 knot holes.” “What's that?” “One thousand knot holes.’ “Well, now an’ ain’t that a shame! We are just out of them. Sold them all to the brewery.” “To the brewery? want with them?” “They use them for bungholes in barrels.” What do they —_>->_____ No Need of a Home. The real estate agent is endeavoring to interest a fair prospect in a house of her own. “Why not,” says he, “pur- chase a home?” “Home!’ says she. “YH say not. Why, I couldn’t use one. I was born in a hospital—educated in a college— courted in an automobile—married in church—we live on delicatessen out of a paper bag—spend the mornings on the golf links—the afternoons over a bridge table—the nights in a jazz palace or at the movies. And when I die I’m going to be buried from the undertaker’s. Say, all I need is a garage, with maybe a bedroom above it. 17 Fast Selling Lines mean rapid turnover of stock —less money invested and more profit for you. It is to your advantage to push KG Baking Powder Same Price for over 3§ years 25 ounces for 25c The price is on the package and in all K C Baking Powder advertising. Your profits are always pro- tected. The turnover is fast. Millions of Pounds Used by our Government 18 DRY GOODS Michigan ReRtail Dry Goods Association President—A. K. Frandsen, Hastings. First Vice-President—J. H. Lourim, Jackson. second Vice-President—F. H. Nissly, Ypsilanti. Secretary-Treasurer—D. W. Robinson, Alma. Manager—Jason E. Hammond, Lansing. Seven New Members For the Dry Goods Association. Lansing, Nov. 8—The following new members of our Association have been secured during the past week: Lewis Dykstra, J. Dykstra & Son, Grand Rapids. Timothy Hoffman, Hoffman Goods Co., Grand Rapids. Peter Joppe, Peter Joppe Dry Goods Co., Grand Rapids. John Pylman, Jr., Pylman Goods Co., Grand Rapids. L. J. Ritzema, Ritzema Store, Inc., Grand Rapids. John E. Smitter, E. J- Son, Grand Rapids. I. Fogelin, Fogelin’s Grand Haven. Retailers everywhere are interested in transportation problems. Recently folders have been contributed _to us by the Committee on Public Relations of Eastern Railroads with a suggestion that we forward the same to our mem- bers. We take pleasure in doing this as it gives information that is worth while. We have no knowledge of the correctness of these alleged facts more than what the statements themselves contain. They are sent to you for what they are worth. “T have received a check from the— Pattern Co. to apply on my claim. It is ~ few dollars under what I expected to get, but we are very thankful for even this amount and pleased to have the matter closed up. I want to thank you for your help as without it we would not have been _ successful. Thank you.” The above is one of the pattern set- tlements recently made and words of appreciation from our member. Our News Letter sent out a few days ago, referring jn general terms with deal- ings with pattern companies, has been quoted by retail secretaries through- out the country and by some of the dry goods journals. The controversy specifically mentioned in our Bulletin brought a reply from the manager of the company which briefly _ states: “The controversy with our company referred to in your recent letter will be settled in the near future to the satisfaction of all concerned.” We are not quoting the above to appear bombastic, but to indicate that even pattern companies which have been regarded in an unfavorable light are occasionally showing a disposition to be fair. Our correspondence has recently been loaded with many con- tracts of our members. The wide di- versity of pattern contracts made some very interesting comparisons. The A. B. Park Co., of Adrian, are the losers to the extent of about $2,200 in fur coats, high grade fabric coats, dresses and negligees. Mr. Park writes that the burglar alarm system installed a vear or two ago was not in working condition and that the service prom- ised by the gentleman installing this system has not been given. Other complaints have come to us regarding this. Kindly investigate your burglar alarm systems and if the gentleman who advertised in our Bulletin a year or two ago does not live up to his agreements, kindly notify this office. Jason E. Hammond, Mer. Mich. Retail Dry Goods Ass’n. —_+2>____ Feature Sports Ensembles Here. Lines of sports suits for Winter wear feature three-piece effects in which kasha fabrics and leather are combined in effective ensembles. The Dry Dry Smitter & Cloak Store, Sa en a MICHIGAN TRADESMAN jumper and skirt are-fashinoed of the kasha cloth, while the three-quarter length top coat is of soft gloveskin leather. Carrying the ensemble idea still further, the topcoat is lined with the kasha and has revers of the same fabric. The sleeves are fitted at the wrist with heavy elastic webbing that matches the leather. The dress may be had either with or without leather trimming. The color range in the coats covers red, green and gray, as well as the staple navy, black and brown shades. The outfits wholesale at $55. +--+ ___ Rug Sales Fairly Active. A fair volume of business is being received on Spring carpet and rug lines, despite the fact that the market has not yet had time to absorb fully the $6,000,000 worth of goods disposed of at the Smith auction. Most of the orders now being booked by the manu- facturers are coming from men on the road, as few out-of-town buyers of im- portance are now here. Retail buyers in the metropolitan area are apparently being held back for the time being by lack of appropriations. In about four weeks the Spring openings of the “June and December” group will take place. New lines of linoleums and other hard-surface goods will also be offered then. ——--> o + Umbrella Orders Are Behind. Retailers still have a substantial volume of orders to place before their holiday needs jn women's umbrellas Buying interest continues featuring fancy are covered. to center in styles silks and novelty handles. The lead- ing type is the sixteen-rib umbrella about 21 inches long. The patterns in the silks include border and all-over designs worked out in navy, purple, maroon, green or brown grounds. The handles, which are considerably longer than hitherto, are made of composition and are equipped with silk cords. For the holiday trade merchandise with imitation jeweled handles has been brought out recently. Jade and vari- colored stones are used, —_—_-+ +> ___ New Accessories For Smokers. Among the newest accessories for smokers are cedar boxes which come in single and double sizes. The latter are equipped with center handles of nickel to match the borders and bases. The tops vary consider- ably in design treatment. Some, on boxes meant for men, show English hunts and other outdoor sport scenes. Others, on boxes designed for gifts cigarette te students, have school or college colors worked out in enamel. For general use ome of the boxes are made with tops of clear glass or enamel in neutral tones. The wholesale prices of the boxes range upward from $66 a dozen. —_22+____ Markets New Picture Holders. Picture holders featuring new proc- esses of covering the glass between the frame and the picture have recently been placed on the market. In one type enamel is applied to the back of the glass and forms a border around the picture. This border comes in a number of soft boudoir shades and, being placed on the reverse of the glass cannet scratch or peel. In another style the border is silvered and gives a mirror effect. Floral designs are cut into the back of the silvered por- tion. The frames are of gold or silver finish, and the backs and supporting stands are plush-covered. The mer- chandise is priced to retail from $6 up. — +2 > Has New Baseball Card Game. For baseball fans who desire the thrills of their favorite pastime dur- ing the Winter months a novel card game has been placed on the market. In this game all of the varied phases of a real contest are gone through by one player’s comparing the cards in his hand with his opponent's. The first player represents the pitcher and the second the batter, each having innings as in a regular game. The comparison of the various cards, two at a time, determines the specific piay and its result. The “deck” comprises twenty-five cards, and, together with instruction book and score card, is priced to retail at 75 cents. —_—_2-+.—___ Topazes Are Popular Now. Topazes are much in demand at present, according to leading makers and importers of novelty jewelry. Their unprecedented vogue is attribut- ed partly to the success of the new beige and brown tones in women’s ap- parel and partly to the many uses the gems may be put. As pendants, for example, they are shown with fine en- gravings. They are also strung to- gether to form long chains, with each stone mounted separately. In short necklaces and “chokers” they are seen in many festoon effects. . November 9, 1927 New Perfume Holder Is Novel. A new combination perfume holder and atomizer is fashioned after a lip- stick holder in that the outer case is made of galalith and is offered in sev- eral different colors. The container is of silver-plated metal, and looks like a small lead pencil. Instead of a lead pont, however, there is a metal one which on being pressed emits the per- fume. The outer case has a top that unscrews, so that the atomizer may be used without removing it from the case, and the bottom comes off to al- low refilling. ‘The device is available in red, blue, yellow, green and black and may be retailed profitably at $1. ——_>-- Are Buying American Corsets. American corsets are finding a fa- vorable market in Austria, especially in the large cities. They are imported in a semi-manufactured state and finished by hand in Austria. The shops handling such commodities are report- ing a lively trade. The quality of the corsets seems to be superior to that of domestic makes, while prices are little, if any, higher. —_——>-e-2 Call For Girdles Increases. A steadily growing demand for girdles in misses’ sizes and styles is reported by manufacturers. fhe in- crease in orders is intenpreted as in- dicating a return to the use of thes? items by young girls and women. The preferred styles have wide elastic sec- tions and light boning. The call is for the better-grade merchandise to retail at about $4.95 and up. “UTICA-KNIT”’ ; VELLASTIc ftostre A-owee. Fleece-Lined UNDE EAR UNDE Lembidoun, RWEAR FOR EVERY MEMBER OF THE FAMILY FOR EVERY SEASON OF THE YEAR HEN merchandise al- ways upholds a_ high standard of quality its sales volume is unlimited. The flawless knit, the sensible tailoring, and the evident quality of “UTICA-KNIT” Underwear are not proven with words. But the unswerving, year af- ter year, faith this product enjoys among its countless wearers—that is pure matter of fact evidence of the super- iority of “UTICA-KNIT” Underwear. A rapidly increasing number of retailers are recognizing the value of such evidence. PAUL STEKETEE & SONS Wholesale Dry Goods Grand Rapids, Mich. November 9, 1927 MICHIGAN TRADESMAN 19 Turkish Towel Demand Recovers. Definite indications of an ment in the demand _ for towels are reported here by of this merchandise, which has been in a slump. improve- Turkish handlers The recent price reduc- tions by a leading maker of th!s type of towel were said yesterday to have made buyers a_ bit about quotations on competing lines, but it uncertain also was said that there was not much reason to expect general price cutting. In the business that is passing now in staple towels colored border effects in blue, pink, gold, heliotrope and green are by far the most freely taken. The best-selling size was said to be that by 44 inches. In nov- elty towels special holiday sets top the demand at the moment. measuring 22 +>» __-- Markets Novel Type of Ring. A woman’s white gold ring that can be turned into a pendant by means of a movable shank has been put on the market. It is sold in a set which in- cludes two types of necklaces, one a short pearl choker that has a pendant of its own, and the other a fine link affair of white gold. When the owner wants to wear the ring as a pendant she simply moves the shank upward. This forms a loop that is attached to a tiny catch on an ornament on the link necklace. The ring is set with a cameo cut in silhouette, and one style is backed with onyx following the same outline. The shank of the ring js decorated with fine engraving. —____> +. ___- Offers Attractive Console Sets. To meet the demand for imported pottery and glassware there have been brought into market attractive console sets, comprising candlesticks and flower bowls, that are offered in green glass in a crackly finished. They may be had either in plain effects or decor- ated with engraved floral designs. A few of them are set off with hand- painted fruit or flowers in Spanish colorings. In order to sell the sets at a reasonable price they are made only in green, as this color seems to Vases to match are shown in large water pitcher shapes, as well as in flat, canteenlike forms. be the favorite. They sell from $21 a dozen up, while the sets are priced at $3.50 each, ee Lace Trimmings Are Liked. In the underwear trades at present demand for lace- The stressing of fancy models, according to a bulle- tin from the United Underwear League of America, is generally attributed to the holiday trade, which is now mak- ing itself felt in markets. there is a trimmed silk garments. strong wholesale For nightgowns, imported lace yokes that may be applied to different ma- terials are proving particularly suc- cessful with buyers. These yokes are of thread-run lace and add to the rich- ness of the garment’s appearance. Crepe de chine is the favored material, but other more transparent silks are also in use. Among these are triple voile and ninon. —____¢ > ._. Less Fur Trimming For Spring? Although much use has been made of furs as trimmings for Fall cloth coats, the expectation is that furless coats will receive much a‘tenton for the coming Spring season. Toward the latter part of last Spring there ewas a fair vogue for garments minus furs, but the suitability of pelts as trimmings for Fall garments checked its growth. The reason garment manufacturers are encourag- main why ing a furless vcgue is that the peltries used to represent a-very large part of the total cost of the garment. Produc- tion costs would be lowered and the manufacturing risk lessened, it was said yesterday, if fabric or other cheap- er trimmings were employed. a New Trends in Mohair Weaves. In the mohair fabrics being used for home decoration there is a strong trend toward flowery cretonne patterns and colorful modernistic effects, according to manufacturers. The variety of weaves is large, and it ranges from damask effects to delicate gauzes. Two of the newest items in heavy mohair are decorative bedspreads and sheer ‘‘glass” curtains. Mohair is de- scribed as especially well adapted to bedspread use, because of its launder- ing qualities, its silken appearance and non-wrinkling features. The mohair “slass’ curtains are of shimmering gauze and silk net effects in pastel and other shades. ——_-~ 2. Brimless Turbans Hold Lead. Retail millinery shops and depart- ments are demanding more and more small felt hats in turban styles with- out brims. The simpler the hat, it seems, the better the selling possibili- Most of the have little or no trimming on them save a smart velvet bow or bit of drapery. Again, the trim may be only an extra jab of felt pin. The colors most in demand are ties. best sellers with, perhaps, a jeweled black, brown and beige, but there is request for purple. Al- though there jis still a call for brims, these are than earlier in the season and are cut much shorter in the back. also some smaller were seen ———_» +. ____ Favor For Black Still Strong. To the surprise of many in the tex- tile and allied lines, black is retaining its color leadership in women’s ap- parel for a far longer period than was anticipated. In both silks and woolens, as well as in finished garments, rang- ing from evening gowns to coats, the vogue for this shade continues un- checked. There are many think it will remain strong until the beginning of the Winter resort sea- son, when pastel shades are expected to dominate. Second in favor at pres- ent is the series of tan shades, of which the beige tones are with strongly increasing favor. ——__-+—___ Combination Girdles Wanted. At present there is a demand from the better corset shops for high-grade combination girdles in light-weight fabrics for wear with evening gowns. The most favored combinations are made of crepe de chine, the girdle sec- tion being lined with broadcloth and the top with net. Small triangular in- sets of elastic in the front panel allow the wearer more freedom and prevent the girdle section from getting out of shape. Flesh is the best-selling shade in these articles, who now meeting Est. 1912 15 YEARS OF SERVICE QUAKER RESTAURANT THE HOME OF PURE FOOD 318 Monroe Ave. Grand Rapids Michigan i Henry coal FLORALCo. Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Expert Chemical Service Products Analyzed and Duplicated Process Developed and Improved Consultation and Research The Industrial Laboratories, Inc. 127 Commerce Ave. Phone 65497 Grand Rapids, Mich. TER MOLEN & HART SPRINGS; Office Chair, Coil, Baby Jumper, General Assortment. Successors to Foster Stevens Tin Shop, 59 Commerce Ave. GRAND RAPIDS, MICHIGAN Ship By Associated Truck GRAND RAPIDS, LANSING and DETROIT. Every Load Insured. Phone 55505 COCOA DROSTE’S CHOCOLATE Imported Canned Vegetables Brussel Sprouts and French Beans HARRY MEYER, Distributor 816-820 Logan St., S es GRAND RAPIDS, MICHIGAN BIXBY OFFICE SUPPLY COMPANY GRAND RAPIDS, MICHIGAN PERSONAL SERVICE Gives you better results. Our mov- ing and storage rates are very reasonable. Every load insured. BOMERS and WOLTJER 1041 Sherman and 1019 Baxter Sts. GRAND RAPIDS, MICH. MR. MERCHANT Be sure to carry a stock of Smith’s Flavoring. The flavoring that your customers like. The flavoring that is sold with a pos- itive Money Back Guarantee. A Grand Rapids Product. Smith Flavoring Extract Co. Phone 61343 Prompt Service TT . y Al P Ay % / cy J. CLAUDE YOUDAN ATTORNEY AND COUNSELOR Special attention given creditors, proceed- ings, compositions, receiverships, bank- ruptcy and corporate matters. Business Address: 433 Kelsey Office Building, GRAND RAPIDS, MICHIGAN Hodenpy] Hardy Securities Corporation Getting the most out of your investments requires a broad know- ledge of securities and how to use them best for your own purposes. Our service, based on long experience, is yours for the asking. We handle only the best in investments. v 231 So. La Salle Street Chicago New York Jackson Grand Rapids We are interested in the financial welfare of every man, woman and child who desires to get ahead. Our management is always in close touch with the client's interest, giving personal at- tention. Michigan Bond & Investment Company Investment Securities 1020 Grand Rapids National Bank Building Grand Rapids Link, Petter & Company Investment Bankers é6ch FLOOR, MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN eg w Witietrr-CHutrski & Co. INVESTMENT BANKERS Listed and Unlisted Securities. 933-934 Michigan Trust Bldg. GRAND RAPIDS, MICHIGAN = A a a ee a a Yaa . Se oe ar a LE BTN aN oa TT TOE 20 RETAIL GROCER Retail Grocers and General Merchants Association. President—Orla Bailey, Lansing. Vice-Pres.—Hans Johnson, Muskegon. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Albrecht, Detroit. “Your Neighborhood Grocer” Adver- tising in Seattle. When a difficult job is done for the first time, as a pioneer might break a path through a wilderness, it is proper to seek out the elements of accomplish- ment and hold off criticism of short- This is what I always think comings. when I see specimens of grocers’ co- operative advertising. But I have before me several speci- mens of co-operative advertis ng done this summer by the Seattle Retail Gro- cers Association, and the work 1s really so well done—especially as a beginning—that the strong points are probably all I shall have space to in- dicate. To begin with, this Association evi- dently has had the wisdom to employ a regularly established advertising agency. The result is that the lay- outs are well balanced, attractively planned and that crowding has been avoided. Hence, the advertisements appeal to the reader and are there- fore likely to be read. This is point No. 1, so often missed by the amateur advertiser—that the first important consideration in the preparation of an advertisement is that it shall attract readers and be read. Obviously, if it be not read by the general public, well then any advertisement may “look good to” and tickle the vanity of any number of advertisers, but it will end its mission by advertising to the adver- tisers. Come to think, that is pre- cisely where many advertisements end—in pleasing the advertisers—and there is mighty little nourishment ir that. Whoever conceived the Seattle grocer whose picture appears in these advertisements did a good job He drew a neat man, but not a fashion plate. He pictured a respectful man but not a subservient one. He shows a pleasant man, but not one who has grinned into the camera. And he has drawn a grocer in whom anybody would be apt to feel spontaneous con- fidence. Indeed, the drawing is sc high grade that there is not a grocey in Seattle, where there are many of the finest, who need hesitate to stand be- hind this drawing as representative of himself, but there are plenty of them who will need to brush up, shave up, spruce up, tidy up and read up to live up to this general picture. And that is all to the good, for perhaps the most important collateral effect of the co-operative business effort in any di- rection is the elevation of the plane of the co-operators. The picture is well displayed, plenty of white space left to bring out his figure as well as the text, and the type chosen evinces a well grounded knowl- edge in optics and the average reader’s limitations. This is another point that could not have been well handled by an amateur. This trained advertiser’s skill runs through all the advertise- ments, of which there is one full page and four half pages; and the half page spaces are shaped not to conform typical MICHIGAN TRADESMAN rigidly to the half page crosswise or lengthwise, but as to make a well bal- anced display space. Here, again, we see the value of employing expert ad- vertisers. Now this is a job of exceeding diffi- culty, for we have before us the task of representing many merchants through the medium of one artificial How hard to do and how easy to mss on this. Here, for ex- ample, is one advertisement wherein the Seattle grocers’ emblem is pictured in the middle of a grocer’s window with lines radiating from it in a circle. The headline reads: “These are your stores!” Imagine, then, how a customer will feel who seeks out the emblem and finds it on the window of a sloppy, un- kempt store, with a grouch who was shaved a week ago in charge. Such a man will not do the advertising any good. Of course, the advertising will not do him any good, either, and he will drop out with condemnation of the effort on his tongue. Again, the copy in such advertising is necessarily indefinite, impersonal, partaking of the character of generali- ties and therefore peculiarly hard to handle effectively For we have to stress “Your Surety of Satisfactory Service,’ “Service — Quality — Econ- omy,” and other nebulous points and make them register with sufficient clarity in public consciousness to lead folks to note and remember who and what we are. But a chain Of stores can back up such generalities with definite offerings at definite prices and these always are clinchers of any worthy argument. Vet, as my good friend, Elton J. Buckley, of Philadelphia, asks: “Why do so many grocers content themselves with copying the bad features of the chain store and overlooking the good ones?” So let us all hunt up the Sat- urday Evening Post, issue of October 15, page 143, and see how the Piggly- Wiggly people have handled a similar line of generalities. For in the P-W case, too, generalities were necessitated by the wide territory covered by the 2500 P-W stores which contributed to and were represented by that page ad- vertisement. It can be done, and it is only fair to say that the Seattle adver- tising has accomplished its task re- markably well. The newspaper advertising in Seattle is backed up by reprints of the adver- tisements on coated paper which are distributed to the stores to be hung in windows and otherwise displayed. In addition, a four page folder, 5% x 7% inches, is issued, a number being imprinted for each store, so that it, in any neighborhood, represents that par- ticular “Neighborhood Grocery.” The dope in the circulars is well written and generally without blemish. I find only one suggestion that might jar me as a customer, thus: “During this wonder- ful summer weather of ours, isn’t it as foolish as it is unnecessary to shor around down town, when your Neigh- borhood Service Grocer will take your phone order and deliver promptly and efficiently?” personality. I'd avoid the negative reflection on the wisdom of my reader by saying: (Continued on page 31) November 9, 1927 COOKIE CAKES AND CRACKERS ARE ‘ MOST DELICIOUS AND WHOLESOME. YOU WILL FIND A HEKMAN FOR EVERY OCCASION AND TO SUIT YOUR TASTE. INCORPORATED GRAND RAPIDS, MICHIGAN = Direct carload receivers of UNIFRUIT BANANAS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables WHAT IS FLEISCHMANN’S YEAST? Fleischmann’s Yeast is a food—a fresh vegetable food—that will elim- inate constipation, relieve indigestion, clear the skin and tone up the system. Yeast-for-Health advertising is adding Fleischmann’s Yeast to the diet of thousands daily—to the betterment of their health. And remember, \ you are no exception to the rule, it will improve your own health, too. And, in recommending it, do not lose sight of the fact that you are doing a service that can gain you many customers, regular customers, healthy customers who will come to your store regularly for their Yeast-for-Health when you can sell them all the groceries they need. FLEISCHMANN’S YEAST Service. Don’t Say Bread — Say HOLSUM |. November 9, 1927 MICHIGAN TRADESMAN 21 MEAT DEALER “Choice For This Time of Year.” One of the things that Government graders of meat hear continually when performing their work is, “This meat is Choice for this time of year.” ‘To thoroughly understand the meaning of this remark it should be associated with the fact that the quality of meat varies during the year according to whether most meat producing animals are fed on grain or grass. During the grain-feed season more Choice ani- mals come on the market than during the grass-feed season, and at times Choice quality beef is very scarce dur- ing the latter period. The tendency with some is to consider the best readily available as of the same grade as higher quality when it is running freely. The Government does not concur in this, but believes that the best interests of all concerned is met by sticking to the same standards all the time. If supplies were light no one would think of trying to create a hal- ance by changing a pound to ten or fourteen ounces, nor would it seem sensible to change the reading of a thermometer to coincide with a warm winter by making the freezing point thirty-six instead of thirty-two, Cer- tain definite quality has been establish- different ed as meeting each of the grades as official or in a tentative state; according to Government. standards. There seems to be no sensible rea- son why these standards should be changed when any of the quality groups are absent from the market, but, on the other hand, there are many reasons why they should always be the same. If consumers become familiar with what is meant by Choice beef, for instance, they expect to find the term applied to the same quality whenever they buy meat. If the qual- ity standard were lowered at certain periods during the year it would be virtually impossible to inform con- sumers of the fact. Besides, no useful purpose would be served, for it would simply mean that they would receive the next lower grade, Good, under a higher name. It is a far simpler mat- ter to inform buyers when quality changes through retail contracts. The service maintained by the Government is Nation-wide and changes in stand- ards would be very confusing to wholesale traders at different points and dissatisfaction would be sure to result, There is no ‘time during the year when some meat of the different classes is not Choice. Were this name discontinued at various periods great confusion would result. —____+ 2. Who Pays For the Bone? The question, “Who pays for the bone?” was asked one day recently and Wwe were requested to prepare a radio talk on the subject. The question in this instance referred to the bone in meat carcasses as sold in retail meat shops. The retailer buys the carcass or cut with the bone in, unless he buys boneless meat. If his shop is run on a strictly scientific basis he figures the value of the different cuts he sells and endeavors to make a satisfactory profit on his sales. If he sells meat without bone he must add enough to the price of the cuts to cover ‘the difference be- tween what he gets for the bones and what he pays for the carcass or cut as he bought it. When bones are sold to dealers in this commodity he re- ceives a very low price per pound, compared with what he paid for the meat with the bone in. The logica! conclusion, therefore, is that the con- sumer pays for the bone, or at least the greater part of it. If bone is in- cluded in the cut sold retail it is weighed with the meat, of course, ana the price charged is fixed with that knowledge in the back of the retailer’s head. So no matter how we try tc adjust the matter from a point o! equity, we find that consumers pay for what they get, according to its value. providing, of course, the retailer’s busi- ness is run properly. Bones are by no means a total loss to consumers if best advantage is taken of their use. Mar- row bones are high in mineral and food value, and add considerably tc flavor. This is especially true if they are used for soup making. Soup is not only valuable as a carrier of mucl food, such as vegetables and grain, buy gives to the body certain elements that it needs, as well as health preserving vitamines. It is highly probable that more bones could be used than find their way into soups at present. In this connection we will quote from U. S. Dept. of Agricutture Farmers’ Bulletin 391: “Almost any meat bones can be used in soup making, and if the meat is not all removed from them the soup is better. But some bones, es- pecially the rib bones, if they have a little meat left on them, can be grilled and roasted into very palatable dishes. The “sparerib” of Southern cooks is made from the rib bones of a roast of pork, and makes a favorite dish when well browned. The braised ribs of beef, often served in high-class restau- rants, are made from the bones cut from rib roasts. In this connection, it may be noted that many of the dishes popular in good hotels are made of portions of meat such as are frequent- ly thrown away in private homes, but which with proper cooking and_ sea- soning make attractive dishes and give most acceptable variety to the menu. Marrow from bones is sometimes re- moved after cooking, seasoned and served on toast.’ There are other ways that bones can be utilized with dietary profit to consumers and less loss on the meat bill. —_+-->—___ Children Quit School To Help Harvest Potatoes. Milwaukee, Oct. 30—An army of children, 5,000, is busily assisting in the harvesting of a 2,000,000 bu. potato crop from 20,000 acres of Portage county, soil, Everywhere throughout the Central Wisconsin potato belt other vast armies of juvenile workers are doing the same, for without their services it would be impossible to gather and market the crop. _It is estimated that 10,000 boys and girls are at work in the potato fields In the three large potato producing counties of this section, Portage, Wau- paca and Waushara. They range in age from seven years old up through the ’teen age group of high school folks. Practically all of the rural schools and many of the high schools in the district have been dismissed for the annual “potato vacation.” Popular Favorites to the Front Take a lesson from the movies. Keep your stars in the spot-light. “Uneeda Bakers” prod- ucts are prime favorites— big repeaters. Small investment. Every-hour profits. Big cash register receipts. NATIONAL BISCUIT COMPANY “Uneeda Bakers” A good seller A splendid repeater HOLLAND RUSK AMERICA’S FINEST TOAST Place your order today All jobbers HOLLAND RUSK CO., Inc. Holland, Michigan GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES G R AN BD R APRPHIs&’s§$ MeEc¢éH yr G A N VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruits and Vegetables Now Offering: Cranberries, Bagas, Sweet Potatoes, “VinkeBrand” Mich. Onions, Oranges, Bananas, etc. Always Sell LILY WHITE FLOUR “The Flour the best cooks use.” Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING COMPANY Grand Rapids, Michigan THE TOLEDO PLATE & WINDOW GLASS COMPANY MIRRORS—ART GLASS —-DRESSER TOPS—AUTOMOBILE—SHOW CASE GLASS All Kinds of Glass for Building Purposes 501-511 Ionia Avenue., S. W. Grand Rapids, Michigan ———— oo a SS ses maecreenncvoneiti HARDWARE Michigan Retail Hardware Association. President—C. L. Glasgow, Nashville. Vice-Pres.—Herman Dignan, Owosso. Secretary—A. J. Scott. Marine City. Treasurer—William Moore. Detroit. Special Lines To Feature in the Fall. While it behooves the hardware dealer to make forehanded prepara- tions for his Christmas trade, there is a lot of selling to be done between now and the time the Christmas sell- ing campaign should be launched. In the next three weeks excellent oppor- tunities ate presented for profitable trade in some special lines. A suc- cession of articles for which there 1s practically no demand at any other time of the year can now be pushed to cood advantage. With the coming of cold weather, the need for weather strip makes itself manifest. Glass is needed to fill the broken panes of the storm windows. .\ little later the ash sifter will be an eminently seasonable article. — Still later, your customers will be needing snow shovels. should be Goods of this. nature brought well to the front of the s‘ore immediately they come into season. Moreover, it will pay to call your cus- tomers’ attention to these lines. Sug- gestion helps to make sales. The fall appears to be an opportune time for the disposal of new goods and novelties. People are strongly disposed to purchase articles which tend to increase the comfort or attrac- tiveness of the home during the win- Odd lines, even if they ere ornamental rather than practical, ter months. can often be successfully pushed. One hardware dealer I recollect some years ago got a chance to pick up about a dozen expensive brass gongs at an exceptionally low price. His reason told him that the gongs wefe a dead issue or he wouldn’t have got them so cheap; but he had a hunch that told him the contrary. As the re- sult proved, the hunch was correct. The dealer arranged the gongs in a prominent place inside the store, put some of them in the window, attached a show card, and in a week had only 3y that 1 three left out of the dozen. time he had made more on the lot than he made on some staple lines in an entire year. \ firm in a small town Secured an agency for a handy letter carrier. They started to push the line aggressively, had a steady sale for the line right through the fall. sold six ina few days, and Of course much depends On local conditions. In a town where there ‘s steady employment and plenty of it. novelties will sell better than in a com- munity where employment is uncer- tain. Every dealer must know his own field. The fact remains that the fall seems an opportune time to push many novelty lines; and that it pays the deal- er to be on the lookout for some such line that has a good chance of selling; for which he can ge‘, if possible, an which will, yield a substantial profit exclusive agency; and preferably, margin. 3uilders hardware is a line that right now merits some attention. The sea- son of course is getting on. In mary MICHIGAN TRADESMAN places the first touch of real cold weather has been experienced. Yet there is still a lot of work being done in the building trade; in fact, the fall has encouraged builders to start a lot of work that, whatever the weather conditions, will’ have to be finished. The hardware dealer who wants a share of the incidental business should go after it aggressively. In going after the builders’ hard- ware trade, outside salesmanship is a great help. You can’t get the business by sitting in your store and waiting for it to come, even if you help out by ag- gressive advertising and good displays. Your competitors, some of them, do outside canvassing; and the average builder will do business with the man who canvasses him. It is a good stunt to delegate some one member of the staff to look after this work. Pick a bright young clerk, if you can't get an experienced man. Have him study the subject, study the goods, learn something about styles of architecture and furnishings and the builders’ hardware that will fit into a certain decorative scheme. In short, develop him into a specialist. Have this man call regularly on builders, architects and property owners. A wideawake man going after this busi- ness can get a chance to figure on pfac- tically every contract. That is your cue: get a chance to subniit prices and suggestions. You won't get all the business, by any means; but you will get a legitimate share of it—more, cer- tainly, than the competitor who waits for it to come. One hardware firm has a man spec- ially trained for this work. This man starts outside canvassing early in the spring, and keeps it up until the last house has been finished. Experience has shown that the margin On the ex- tra business done more than pays the salesman’s salary. He is, of course, securing an intimate knowledge of the local field, and building more and more good will from year to year. The dealer should not overlook the opportunities which old buildings pre- sent for the sale of builders’ hardware. So marked has been the improvement in builders’ hardware in the last few years that there is scarcely one of the older houses in any town that isn't out of style—not to mention the inevitable defects that particularly afflict low- priced lock-sets after even a little use. It will pay to make some special bid for this trade. A good idea is to get a list of prop- erty-owners whose property is, Say, from 18 to 20 years old, or more. Get out a circular letter to these people on the subject of renewing defective lock-sets, window catches, etc. A good circular letter will be pretty sure to bring some business; and will help to start the idea moving in your town. One orgument to put across in your letter is the poor economy of under- going constant inconvenience to sav the price of a new lock. One dealer offered a small credit for broken locks turned in on new ones. When he had got about a dozen he put them on display. On the one side he showed the broken, defective, cheap- looking locks. On the other he show- ed the latest lock-sets. Between them o November 9, 1927 BROWN &SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN = Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle We can give you service on Cel-O- Glass We carry a complete stock fostes Stevens&Co. Founded 1837 GRAND RAPIDS 61-63 Commerce Ave., S.W. MICHIGAN WHOLESALE HARDWARE THE BEST THREE AMSTERDAM BROOMS PRIZE White fwan GolddBond. AMSTERDAM BROOM COMPANY 41-55 Brookside Avenue, Amsterdam, N. Y. ‘AUDITS-SYSTEMS-TAX SERVICE” LAWRENCE SCUDDER & Co. ACCOUNTANTS AND AUDITORS 924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH. 313 PECK BUILDING, KALAMAZOO, MICHIGAN 452 W. WESTERN AVE., MUSKEGON, MICH. New York - Chicago - St. Louis - Washington - Philadelphia - Boston 4 November 9, 1927 MICHIGAN TRADESMAN 23 a show card emphasized the idea of getting rid, once for all, of the con- stant inconvenience caused by a broken or defective lock. A good connection with the building contractor helps to develop steady and profitable business in other lines be- sides builders’ hardware. . The men employed ‘by the contractor are con- tinually in need of tools or supplies. Say a file is needed, a hammer or a saw. What more natural than that the order should be sent to the firm who supplied the builders’ hardware for the job on which the man is working at the time? Tools and builders’ hardware lend themselves readily to attractive win- dow display. It is not too late for a good showing of locksets, tools, etc. One big city firm runs displays of these lines all the year round and claims that even in the depth of winter a certain amount of secured. The trimmer for this firm states that a display of lock sets put on the first week in February sold seven A-1 sets inside the first two days. The fall is a good season of the year to push the safe of roofing. People are naturally inclined to attend to the leaks before the bad winter weather sets in. The trade in prepared roofing is a growing one; and, local conditions being favorable, a wide awake and ag- gressive hardware dealer can develop business can De a lot of business. But, like the builders’ hardware trade, it has to be gone after. One hardware dealer had in the course of ten years worked up a good trade in builders’ hardware. He decided that some business might be done in pre- pared roofing trade with his contracter customers. He made a thorough can- vass of them. Most of them, he dis- covered, had been buying a lot of pré- pared roofing right along; and were quite satisfied to turn the business over to him. The average town or small-city hard- ware dealer carrying on business where there is a rich agricultural community will find that the farm trade is a very important factor. Here, again, per- sonal acquaintance counts. In fact, the dealer's personality is usually the strongest factor in meeting the com- petition of mail order houses and peddlers. In the fall months, the dealer should give particular attention to his farm customers. With the crop sold or in the barn, the farmer at this time of the year starts to turn his attention to a lo of things that have needed doing but that he was compelled to neglect while the harvest was in progress. He makes repairs about the house or the barn, mends his fences, and, perhaps, treats his farm implements to a new coat of paint. In addition to this, he draws and cuts wood sufficient to last him through the winter. For these jobs the farmer requires considerable supplies from some hard- Your store might as well nails, screws, ware store. supply the saws, wire and similar goods that will be in demand. A fall display put on by one hard- ware firm with a considerable farm trade was striking and yet simple, In hammers, the center of the window the trimmer placed a saw horse with a substantial block of wood. Above this a saw was suspended by a couple of fine wires. A crank was arranged to give the saw a 24 inch stroke; and an electric motor hidden from view by rolls of building paper at one side of the window, drove the saw back and forth. From the out- side of the window the fine wires did not show; with the result that the saw appeared to be manipulated by some ghostly power. The display attracted large crowds for ten days—a longer period than it is usually worth while to run a dis- play—and the firm did a good business in saws, as well as lanterns and other timely accessories used to fill in the display. Of course a display that in volves some form of motion always has a strong appeal for the public. Another display making use of mo- tion to good advantage was put on by the same firm. A card, 24 x 30 inches was suspended in the center of the window by means of twine running through four screw pulleys. By at- taching the twine to a crank, it was possible to raise and lower the card by a regular movement. The card bore this legend: “This card goes up and down but these prices are Down for Saturday, November 19, only.” By the use of packing cases the back of the built up. The cases were then covered with building paper. This afforded a neat and simple background, on which was displayed a selection of granite ware, chiefly the cheaper grades. Every article plainly priced by a card, neatly print- ed in large type with two colors. Popu- lar prices ranging from 10c¢ up vailed. Although the display was left in the window four days, the goods were on sale at these special prices for one day only. window was was pre- During the three days preced- ing the sale, the card, going up and down, attracted the attention of every passer-by. People who stopped to look at the miraculously moving card lingered to examine the display. The price cards did tthe rest. Upwards of 500 pieces of granite were disposed of in the one day of the sale; which is not a bad showing for a small community. The spring is the big buying sea- son with the farmer, but the hardware dealer should not for that Continued on page 31) reason TRUSTEE MORTGAGE SALE The stock of hardware an agricul- tural implements, owned by S. R. Nixon, doing business as the Nixon Implement Co., will be sold at public auction under trust mort- gage given to me as trustee for creditors, on Tuesday, November 22; 1927, at 10 o’clock a. m. at the Nixon store, 213 South Mitchell St., Cadillac, Mich. Inventory shows stock and fixtures about $2,400, ac- counts about $1,000. Right reserved to reject any and all bids and to sell at private sale. Inventory open to inspection at my office. November 8, 1927. Frep C. WETMORE, Trustee, Cummer Diggins Bidg., CADILLAC, MICHIGAN —~ ae NT WORDEN (GROCER COMPANY The Prompt Shippers You safely can recommend Quaker Canned Peas Cheaper because they are Better Ty eee eC They’re Quality at a Price WORDEN (GROCER COMPANY Wholesalers for Fifty-nine Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver WHITE HOUSE COFFEE National Distribution for Over 40 Years When you sell White House Coffee, you profit from a reputation that has grown through nearly half a century. Yet the acid test is the serving of White House Coffee in your own home. ‘try this test. Compare the aroma, the cich coffee taste, with any oher brand of votfee. After drinking White House Coffee, yourself, you will push it all the harder among your trade. The Flavor Is Roasted In! Ny aaa] ctehk Gls hd ONE POUND NET Boston - Chicago Portsmouth, Va. DWINELL-WRIGHT COMPANY Michigan Distributors—LEE & CADY 24 COMMERCIAL TRAVELER News and Gossip About California and Michigan. Los Angeles, Nov. 4+—When I made a round trip to Honolulu last winter on the S. S. Calawaii, of the Los Angeles Steamship Co., one of the first of the ship’s officers I became ac- quainted with was Chief Steward Rosling, an acquaintance which _ be- came later on, a lasting friendship. The other day Mr. Rosling extended a special invitation to me to come down to Los Angeles harbor (Wilmington) to make an inspection of the palatial new steamship, the City of Honolulu, which was placed in service in June last and which is pronounced the most pretentious of all vessels sailing on the Pacific. I had the previlege of viewing every- thing from pilot house to the veriest depths of the hold and Chief Rosling certainly imparted information to me which will prove of much value in the future. At a cost of nearly $3,000,000 the City of Honolulu, formerly known as the President Arthur, was prepared for the Los Angeles-Honolulu service. Of the original President Arthur, only the hull, decks and masts remain; all other construction work on the boat is en- tirely new and the vessel is now equipped with every convenience and comfort known to the marine world. This is the first ship built on the Pacific coast—at a Los Angeles ship- yard—which has been carried out in period designs, all of the public rooms following one of the established per- iods of design and furnishings. All staterooms are outside rooms and in the design and furnishings of all these staterooms uniformity of plan and equipment have been avoided. In reality it is a great floating hotel, with living and recreation facilities for more than 400, the City of Honolulu has supplied everything for the comfort and enjoyment of its passengers. The public rooms of the ship cen- ter around a great rotunda, which ex- tends through five decks, and from which they are all accessible either in stairway or elevator. The dining room on the lower deck, is of pure Grecian design, with a color scheme of blue and ivory. The music room, one of the handsomest on the ship, is carried out in French Renaissance, with a color treatment of cream and gold, blended with mild green. The smok- ing room is English Tudor, the garden lounge is finished in Mediterranean marble and the plunge, finished in decorative tile, is carried out in Pom- peiian style. A feature of the ship is the series of stained glass windows used in the din- ing and other public rooms depicting the maritime history of the world, while the great dome carries in colors the seals and coats of arms of the city of Los Angeles—her home port—the Los Angeles Steamship Co., and the city of Honolulu, the port of destina- tion. In the music room is a statue of King Kamehameha I, who _ first brought all of the islands of the group into one kingdom. It is an exact re- plica of the colossal statue of this his- toric character which stands in the hall of justice grounds at Honolulu. On the floor of the rotunda, worked out in tile, is a symbolic desion showing a group of native Hawalians in an outrigger canoe, with the rising sun behind them. One figure is standing with outstretched arms, and the me- dallion carries the inscription “Kipa Aloha I Hawaii,’ which translated means: “Hawaii welcomes the world.” The City of Honolulu will provide for the accommodation and most com- prehensive entertainment of 445 first- class passengers. Her richly appointed de luxe suites comprising bedroom, sitting room and bath, and every room is unusually spacious, handsomely decorated and well ventilated. Each MICHIGAN TRADESMAN room has one or two single beds. A few have one double and a single bed; some have a Pullman berth as extra equipment where required to accom- modate families or friends desiring to be together. All rooms have hot and cold running water, electric fans, heat- ers and telephones. A necessary feature of any ship dedicated to long voyages is plenty of deck room and this vessel has many, both glass-enclosed and open, for promenades and deck chair lounging and the main after deck provides ex- ceptional opportunities for all manner of deck games and. sports. A mag- nificent tiled swimming pool, with dressing rooms for both sexes, gym- nasium, showers, steamroom and rub- bing tables are for the free use of pas- sengers. Customary barber shops, beauty parlors, etc., have not been overlooked in the equipment. Many statistics given me by Mr. Rosling are especially interesting, but I will only give a few pertaining to his department. Furnishings and equipment include 18,000 pieces of china, 9,000 pieces of silver, 7,500 each of sheets and pillow slips, 40,000 towels, an equal number of napkins and 3,000 table cloths. In the main dining room the services of fifty waiters are required, while in the spacious kitchens another army is employed. Chief Rosling earned a well-deserved reputation as a steward when in charge of the feeding depart- ment, of the S. S. Calawaii and his meals are said to be of the very high- est standard under his supervision on the larger ship. I had an opportunity of inspecting the various kitchens, re- frigerators, all of which are supplied with the last thang in equipment. Captain Arthur Sell, long in service, is commander of this magnificent ves- sel, a deserved promotion, as is that of Chief Rosling, and I was glad also to meet F. N. Cudworth, assistant purser, with whom I had many pleasurable hours during the lay over of the Cala- wali at Honolulu last winter. Last Thursday Southern California had her first rainstorm of the season and Uncle Sam for the sixth time since the establishment of a permanent Pacific fleet of war vessels of all classes had a reception day in honor of the natal day of our much beloved and lamented Roosevelt, on which oc- casion everyone interested was given an opportunity of inspecting the Nation’s fighting machines, at Los Angeles harbor. Notwithstanding the weather the crowd began to assemble before noon, with oil skins, raincoats and umbrellas, thousands of them. Drenched but de- termined men, women and children waited in line for ship’s boats and a submarine chaser which plowed back and forth until midnight with shiver- ing and sometimes seasick passengers. The sea was choppy, but large steel barges were anchored alongside cruis- ers and battleships, in order to facili- tate the handling of visitors. Aboard the dreadnought, West Vir- ginia, for instance, guests were shown by blue jacket guides everything but store rooms for explosives. They in- spected the giant turret guns which were swung and pointed for the edifi- cation of the visitors. Bugles sound- ed, marine squads paraded on the quar- ter deck to the martial music of the ship’s band, the navigating bridge, control instruments and innumerable equipment of every nature were ex- hibited and its minutia explained. _ The visitors were conveyed by boat trom ship to ship to give all an oppor- tunity to inspect the U. S. steamship Medusa, the world’s largest floating machine ship, the Relief, the world’s largest floating hospital; the Procyon, the flagship of the fleet: the Langley, America’s only airplane carrier in com- mission; the mine sweepers and five S-type submarines, At regular intervals one of the sub- Facing Grand Circus Park, the heart of Detroit. 800 Crome rooms, $2.50 and up. ard B. James, Manager. DETROIT, MICH. HOTEL ULLER “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION HOTEL BROWNING 150 Fireproof Rooms GRAND RAPIDS, Cor. Sheldon & Oakes Facing Union Depot; Three Blocks Away. November 9, 1927 CUSHMAN HOTEL PETOSKEY, MICHIGAN The best is none too good for a tired Commercial Traveler. Try the CUSHMAN on your next trip and you will feel right at home. Columbia Hotel KALAMAZOO Good Place To Tie To Four Flags Hotel Niles, Michigan 80 Rooms—50 Baths 30 Rooms with Private Toilets N. P. MOWATT, Mer. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. HOTEL GARY. 400 Rooms from $2. Everything modern. One of the best hotels in Indiana. Stop over night with us en route to Chicago. You will like it. Cc. L. HOLDEN, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventl- lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS, Manager NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. “uropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. Warm Friend Tavern Holland, Mich. 140 comfortable and clean rooms. Popular Dutch Grill with reasonable prices. Always a room for the Com- mercial traveler. E. L. LELAND, Mer. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. Grorce L. Crocker, Manager. e Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. ———SS__= | 27 , i = 5° @ « oe | ‘ wy November 9, 1927 MICHIGAN TRADESMAN 25 marines cruised a short distance from its anchor and submerged, running under water for a short distance. Planes were catapulted from the deck of the West Virginia throughout the uay to exhibit one of the latest de- velopments in naval tactics. It was estimated that at least 10,000 visitors were entertained on this occasion, which was most interesting and in- structive. Admiral Louis R. de Stiguer, com- mander-in-chief of the fleet, was offi- cial host of the day. It 1s. fitting, on the the birth of our late President Theo- dore Roosevelt, to whom the success of the navy was almost a passion, that the American people stop to take stock, recogn.ze its worth and proceed to cor- rect the shortcomings of our navy. While so tar as it goes our marine equipment represents the highest de- gree of organization and competency, this cannot be said in all its details. The navy still needs a large accretion of aircraft, seeing that the future will demand that type of machine in all encounters between hostile nations. While the congressional program in- tends to remedy this defect in some measure, still it must be kept before us as a goal to be attained if the navy is to rank as the defensive force it should be. Let it be borne in mind that the navy is not only a war instrument, but is doing a great work in peace t:mes as well. When disaster strikes any nation, and aid is sent from the United States, it is the navy which is employed to supply this service. When scientific or astronomical knowledge is desired, especially in case of the latter, it is al- ways the navy which -encircles the globe, to furnish the facilities for ac- quiring same. If there are shortcomings in the facilities and naval equipment, it must be borne in mind that the fault is to be laid at the door of the average citi- zen, who, through his representatives in Congress, either grants or withholds that degree of maintenance which rightfully: should be accorded for such decided insurance against war as is supplied by our navy. Despite all de- terring incidents and conditions, how- ever, the navy is functioning effective- ly both as a war and peace time force, and jt deserves the loyal co-operation and support of everybody. A tiny tug arrived at Los Angeles harbor in 1861, towing the schooner Lewis Perry, which seems to have heen the first vessel to have entered. Almost a half-century later, in 1910, the city of Los Angeles, twenty miles distant, extended a friendly arm of land to the sea, shook hands with Wil- niungton and San Pedro towns, and joined them in digging a navigable channel to the Pacife: ocean and form- it - the nucleus of a real harbor. The whole Nation ought justly to feel proud of what this city has accomplished in building up shipping on the Western frontier. Magical speed in harbor building has been maintained. A tre- mendously important foreign trade has been brought to the shores of the United States, and brought it to be the second port in importance on the continent. This interesting development of this harbor as a world trade and travel port has excited the admiration of the mari- time nations of the earth and all who follow the sea for a living. This notable advance is due primarily to the city’s superb location on one of the cross roads points of the globe, with a magnificent tributary back country, and secondly to the co-operation and energy of Southern California com- mumities. It belongs to them as well as being a great National asset. The Unied States navy for several years has made Los Angeles harbor the base of operations for the Pacific fleet, because it is a strategic point, has anniversary of an ideal climate, is easy of access, mod- ern in equipment and affords every facility in a port from =. which to maneuver, practice gunnery and train men. “At present writing there is an assignment of 117 navy craft, includ- ing battleships, light cruisers, destroy- ers, submarines and supply and repair train, aggregating more than half the entire navy, for station at this point. The opening of the Panama canal served to ‘bring about a profound change not only in ocean trade lanes between the various continents of the world,-but as well in the transporta- tion of this country’s domestic com- merce. Los Angeles has reaped the benefit of this revolution by ‘being the first port of call from the East and the last port of departure from the West. With a steamer transit time of from fifteen to seventeen days between this harbor and New York, closely ap- proaching the time required for trans- continental rail movement of freight, and with lower ocean freight rates, it has, in fact, become the principal ter- minus of marine operations through the canal. Congress has not been un- mindful of this fact and has kept abreast of harbor requirements by sub- stantial and timely appropriations. Los Angeles put on her sea boots and made her longest marine stride when a committee was formed by 200 leadine public spirited citizens, who gave $1,000 each, in addition to their valuable service, a few years ago, in forming a major harbor plan vast enough to provide for all future de- velopment, unification of railroad ter- minals, wharves, ships and breakwater extensions. Now she owns all these marine shipping facilities, which bring in a princely income and which is bound to ncrease enormously as the years proceed, and at moderate charg- es to shippers. Statistically I might say that Los Angeles harbor has approximately forty miles of water front in its outer and inner harbors. Ninety-five per cent. of the port facilities, such as wharves, sheds, etc., are owned by the city. To date the people of Los Angeles through bond issues have in- vested $24,900,000 in the improvement of the port, the value of which to-day is-many times the amount of this in- vestment. As a successful operator of public utilities she certainly is entitled to the admiration of the whole world. The announcement that the Kellogg Inn, George A. Southerton’s new Bat- tle Creek hotel, is ready for business, has been made. ‘This is really a re- modeling of the Kellogg apartment building, constructed a short time ago into a regular hhostelry, in addition to having a number of family apartments. Mr. Southerton will manage the new hotel personally, with the assistance of Ben Flaherty, chief clerk. Dining room service will be especially featur- ed, with C. W. Sawyer. formerly of Buffalo, as steward, while Mrs. Grace Nay will have catering charge of a tea room which will be featured. The ho- tel as remodeled jis six stories in height, an? will have 100 rooms, all with bath. There will be two entrances from Champion street, one at either end of the structure, as well as a main en- trance in the middle. At one of the side entrances will be located the main dining room and a soda grill. While the dining room will be available only during regular meal hours, the grill will operate during the entire day un- til late in the evening. The banquet room will have an individual entrance and is large enough to handle parties of several hundred. There will be two kitchens, one large enough to take care of all demands and another, a service kitchen with refrigeration and warm- ing closets at the rear of the banquet hall. The Kellogg Inn will cater to the genera? hotel trade, to guests in the city for social functions, and natur- ally to the better class of tourists. Mr. Southerton, its operator, is well known to the traveling fraternity through his operation of the Hotel Laverne, Battle Creek, still under his control, and its also prominent in hotel circles. For some time he controlled the Mulls’ caie, in that city, which was unusually popular as a feeding place. He pos- sesses the traits which made the old- time hotel man popular with his trade, and at the same time keeps abreast of the times in knowing what first-class service means. Michigan hotel people will be inter- ested in knowing that the city of Gary, Indiana, celebrated its twenty-first birthday last week by opening up a new caravansary, the Hotel Gary, and fhat C. L. Holden, formerly of the Hotel Rowe, Grand Rapids, associated with his brother, Col. C. G. Holden, is active in its management. The new Gary is ten stories high and contains 400 rooms, which includes forty-four apartments, with provisions made for more floors when required. It has a beautiful lobby and lounges, a capac- ious and well appointed dining room. Its rooms are attractive-and with the Holdens in charge it would seem as though a great many Michigan peo- ple, in motoring to Chicago, would find it convenient fog a night’s rest, be- fore advancing ugon the traffic prob- lems of the greater city. Thomas S. Walker, chief clerk at the Pantlind Hotel, Grand Rapids has been made assistant manager of that institution, and | am mighty glad of it, for I have had a very high regard for this young man for a good many years and have always felt that he would make the top round without any great delay. He is affable, interesied in his work and makes friends readily, with a faculty of retaining them. With the exception of a year at the Occi- dental, Muskegon, Thomas has been on the Pantlind staff for eleven years. The St. Byno Hotel, sort hotel at Fremont, has been sold >» A. E. Kurtz, of Chicago, who takes immediate possession and ill thor- oughly renovate it during the coming winter. This hotel is stuated on a high bluff, overlooking Fremont Lake, the most beautiful lake in Newaygo county. a SUMimer re- Robert: Hassinger has sold his Harvey House, at Constantine, to Chicago parties and will retire. The Hassingers have done their part well for many years and deserve a period of rest. I shall be glad to hear of their re-entry into the Michigan hotel field at no distant day in the future, when they find something acceptable. Last Sunday I attended a basket picnic at Sunland Park. in the San Fernando Valley, thirty miles away from Los Angeles, as the crow flies. Just think of it, a picnic in a beautiful grove, with birds, bugs, etc., on the 23d of October. There were hundreds of participants, and as we traversed the beautiful country we found lunch- eon parties everywhere. At Sunland park provisions are made for all sorts of emergencies, such as tables, stoves, *-s water, and every sort of amuse- nt from base ball to quoits. Every- Lody happy and contented. Three or four parties will be cooking at one camp stove and swapping formulas for making angel food or preparing liver and onions. These recreation places are sponsor- ed by the city of Los Angeles, proper- ly policed and everything furnished absolutely free even to the firewood. It is claimed these parties are held nearly every Sunday throughout the entire year, and I can believe it, if last winter was any criterion to go by. San Fernando Valley is an inviting stretch of the very finest land with an extremely rich alluvial soil 30 to 40 feet in depth, is about 55,000 acres in extent, and is the scene of wonderful activity, and it is all contained in Los Angeles county. Once there was the broad Lankershim Ranch occupying all this area, with its herds of cattle and seas of golden grain, but to-day it is a checkerboard of small farms, whose owners live in smart bungalows and drive to the city in sport models over the finest paved roads you ever heard of. San Fernando Mission, founded in 1797 by the Franciscan fathers, still stands in the valley and is visited by many. A lovely “memory garden” is maintained there by Los Angeles. An olive grove of 1,500 acres, near by, is said to be the most extensive on earth. Along Ventura bowlevard, which runs through this valley, are numerous sub- divistons and country clubs with smart houses, trees, shrubs and the ever present blossoms. Paved roads also run into the numerous canyons and along the wooded slopes of the foot- hills. The main state highway between Los Angeles and San Francisco, trav- erses. the San Fernando valley, of which I will have more to say in the future. This coming week end I have in contemplation a trip to Monterey some 400 miles distant, which ounht to be worth while. Frank S. Verbeck. KELLOGG INN BATTLE CREEK European SOMETHING BETTER Rates, $3.00, $4.00, $5.00 per Day We unconditionally guarantee you a larger room, better and more pleasantly furnished, than you can obtain in any hotel between New York and Chicago at anything near our rates, GEO. A. SOUTHERTON, Mgr. HOTELS Our specialty is hotel linens, towels, blankets spreads and textile supplies. Enquiries solicited—We can save money for you. HOTEL LINEN & TOWEL CO. 335 Jefferson Ave., East DETROIT, MICH. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -i- 400 Baths RATES $2.50 and up per day. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city biock of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop MICHIGAN TRADESMAN eee ee nee ae ee November 9, 1927 DRUGS Michigan Board of Pharmacy. President—James E. Way, Jackson. Vice-President—J. C. Dykema, Grand Rapids. Director—H. H. Hoffman, Lansing. Michigan State Pharmaceutical Association. President—J. Howard Hurd, Flint. Vice-President—J. M. Ciechanowski, Detroit. Secretary—R. A. Turrell, Croswell. Treasurer—L. V. Middleton, Grand Rapids. Concluding Words at the Port Hu-on Banquet. Toastmaster: I think you wili ail agree with me when I say chat the scholarly man can alwzys be a gentle- man. Well, it has hapvened to me many times. I have never before been called a roughneck in such a suave. gentlemanly language. The dean must remember that the pharmacist has to be a gentleman in order to eat-—a lawyer can be a_ gentleman if he doesn’t get hungry very often. I would like to say, seriously, I can sup- plement what the Dean says by say- ing the Supreme Court of the State of Michigan designated pharmacy as a profession long before I got into my profession and I wouldn’t doubt, Dean, before you got into yours. The Su- preme Court of Michigan specifically. in the case of People vs. Norman designated the profession of phar- macy as one of the leading professions of the world. If you don't know you ate up to the law you are close to it. He overlooked another thing out of the University, the law class of 1906. There were three or four gentlemen among them. but it was like a few fleas at an elephant’s circus. We made a noble effort. The Volstead act put them out of business, but that wasn’t our fault. I remember that out there we used to designate the pharmics al- ways by a wonderful name. The terms for the lits was roughnecks, for the engineers specialized illiterates, so you see the illustrates the fact that the pharmacist can always be Dean a gentleman and how can _ the law be one? You can’t be what you ain't if everybody knows you ain’t—there's no argument about that. I am going to say right now I have been in the drug business myself (I can't say I am a pharmacist because I never got that wonderful degree) but I have been in the drug business. I tried wrapping. I went down to De- troit and I got a job at Parke, Davis & Co.’s, a job in one of the most im- portant departments, the bacteria- logical department. I even got pro- My first job there was a very important position. I broke right into there. They needed me just the minute I was there; if they couldn’t have gotten anybody to take my place, they couldn't have gotten along. I washed the test tubes and emptied the garbage and I got 13 cents an hour for working from 6 in the morning tc 5 in the afternoon. I think it is out- rageous the way the medical and drug professions have done by giving these names to drugs. How would a lay- man ever get a drug if he tried to get it by its real name? I have some friends in the drug business who aren't gentlemen. I always thought my friend Lee was a Scotchman. He must have some Italian blood in him. moted. It is strange where the ancestors used to be from. I hope you don’t mind my talking. It is my _ favorite indoor sport. Now I am going to tell a story on your President. When the kaiser de- clared war he wanted to do the best he could; he thought best he could do was to get in the medical department. He had to take an examination. One of the questions was, “What are rabies and what would you do for them: After thinking it over carefully he wrote his answer, “They are Jewish preachers. I wouldn’t do anything for them; they are no damn good.”” I am quite sure you all want to hear from your very modest appearing new President, Mr. Hurd. Mr. Hurd: I just want to correct the toastmaster on one thing. I was not in the medical service. He has intimated here to you that we are not to make any speeches this evening and I feel that way, too. I have under- stood, in order to make a speech, you must do three things: stand up where everybody can see you, say something and then sit down. I can stand up where you can see me and I can sit down, but I don’t know whether I can qualify for the other one or not. I do want to take this opportunity tc thank the members of the M. S. P. A. for the honor they have conferred up- on me at this time aud I hope I wil! merit their confidence throughout the coming year. I thank you. Toastmaster: We had intended to call on Frank Hanson, one of your hosts. I got a note here he had a couple of parlor stories, but the Dean would have certainty needed and in- terpreter. Then I would have had tc let all of you go before ‘the could have started. Then I intended to call on Mr. Hoffman. You should congratu- late him. He is in such good health. He really is a remarkable man. He is a warrior. I am wondering what gang he belongs to, appointed by Groesbeck and hanging on_ under Green. I am sorry, Mr. Hoffman, that time doesn’t permit and I am_ very glad I don’t have to call on Henson, because if I am a rough neck, you wouldn't get along with him at all. We promised to get through at 9 o'clock. We have run thirty minutes over. The toastmaster is going to ask your in- dulgence for all the time he has taken I do want to express for myself the appreciation I feel for being here. J thought about coming to this meeting to-night, thought I wouldn’t fit in witk a crowd of pharmacists, thought ] wouldn’t do, but you have been very patient and I certainly have appre- ciated the hospitality and I know the people of Port Huron will be wel pleased that we have had such splen- did, intelligent, high grade, intelligent men and women here for the last two or three days. These meetings are good. They bring out the best that is in us—friendship, good feeling and loyalty and all the better things ir man and, of course, there must be some fun, so I think I can take it upon my- self to say that in behalf of the people of Port Huron we welcome you and say God bless you and come again. I understand you will be dancing right away in the main hall Best Way To Unload Frozen Drug Stock. Turnover. What a commonplace, familiar-sounding term it is! How glibly it drips from the tongues of our best merchants! Turnover? Yes, any merchant knows all about it. If you don’t believe it, ask any merchant. And yet, the lack of a proper under- standing of turnover, lack of the proper method of management to make turnover possible, have caused per- haps more business causualties than any other single factor in retail selling. The turnover problem of the aver- age retail merchant js nettling enough indeed. But for the druggist, this problem is multiplied many fold, due to the countless numbers of items a well stocked drug store must carry. Still how few, how palpably few druggists really study their turnover problem with an appraising mind, with a calculating eye. Gentlemen, your pardon—if I sound critical. I am try- ing to be helpful, trying to goad you into an adequate respect for Old Man Turnover. The good golfer strives to R. A. Turrel. lick not his opponent, but to lick Old Man Par. The good druggist licks not margin of profit per sale, but bat- ters Old Man Turnover into a state of feeble helplessness. Abandoning glittering generalities, let us grapple with a few case-harden- ed, implacable figures. An exuberant- ly enthusiastic salesman ‘bursts into your store with a new brand of tooth paste that’s going to be a knock-out. He shows you some advance proofs of full page advertisements scheduled to run in the Saturday Evening Post. They are beautiful. He gives you a batch of window trim material. It’s gorgeous. The advertising will create desire. The window trims will bring customers storming into your store. ‘fou never heard of the manufactur- er before. You don’t know whether or not the product is good. But that doesn't matter. The advertising is clever. You buy a trial quarter gross. They retail at 50 cents. Reasonable, for such a large tube. They cost you only $3.60 a dozen. Twenty cents profit on every sale; $7.20 gross profit on the lot. That’s great. But somehow, your calculations miss fire. You sell two dozen tubes of the stuff the first few days, and you feel encouraged. Then suddenly, sales drop off. People still buy tooth paste, but they ask for other, better known brands. You have ‘sold twenty-four tubes of the Hoozus brand and got $12 of your original investment back. The stuff still owes you $2.40, but it won't sell. What's the trouble? It’s no good. It won’t repeat. That im- aginary 20c profit per sale vanished, went up in smoke. Well, you're philosophic about it all; charge it up to profit and loss. But, the experience teaches you nothing. You do the same thing again, and again.. Am I ridiculous? A Chicago newspaper called upon 100 druggists last year to determine the number of brands of face powder car- ried by the average Chicago druggist. They found 240 brands. All 100 drug- gists carried Coty; ninety-nine carried Hudnut; ninety-six carried Armand and ninety-five carried Pompeian. Those were the four leading brands. But—thirty-seven of these druggists stocked from thirty-seven to sixty- three different brands. You might laugh this off and say, “Yes, but that was in Chicago.” Yes, indeed, that was in Chicago. But the Merchant’s Service Bureau found, in a recent survey, that the average inde- endent drug store turns its stock only 2.3 times a year. The average chain drug store turns its stock twelve times a year. So you see, it is these little tooth paste incidents such as I have describ- ed, plus the face powder situation in Chicago—these multiplied many times, on various items—that hold down the druggist’s rate of turnover. Gentlemen, I beg of you, sharpen your pencils as you take inventory and make a list of all the slow moving items you have in stock. I’m sure you will be astounded to learn how much frozen capital you have tied up for months, perhaps for years. Stop or- dering these slow-moving brands of merchandise. Get rid of the stock you have and in the future, carry only quick-selling brands. In almost every line of drug store merchandise there are a few outstand- ing brands, manufactured by _ long- established, reliable companies who maintain a steady demand for their products by reason of the excellence of their merchandise, plus consistent ad- vertising to the public. Stick to those brands, and you will stay in business —and make merry. The best way to unload your frozen stocks is through frequent changes of display in your window and in your show cases. Take the items one by one and make a drive to sell them. If you have a center case, make it a turn- over case. The greatest single factor contributing to turnover is good dis- play. Don’t tie up your good money in show cases and let it go to waste. Modern show cases are the greatest asset in your store to-day, if you use them properly. R. A. Turrel. ‘ b ’ Ya » wee -€p> es. < \ > “ > i 4 . 4 4 ca < « . . | ~ 4 ” ' _ 4 4 « 7 “| « ° 4 a. ¢ a. f eine fesacciceniinieie i i 2 November 9, 1927 Industrial Life. It is not, if we may believe the evi- dence of a physician and surgeon of high repute, only the laborers in high- ly systematized industries whose nerves are worn away by daily toil. The executives and desk men suffer along with them. We all spend our- selves, whether in pleasant or unpleas- ant work, and are all subject to occu- pational diseases. Comfortable offices with rugs and costly furniture do not make those whose daily tasks are per- formed in them, immune from the phy- sical disorders peculiar to their envi- ronment and the habits which go with them. We are told of four executives in one of the most efficient organizations in the country now under treatment as nervous wrecks. High pressure sys- tems, where production is fixed by schedule, and the workman must pro- duce his quota or lose his job, extend the same requirements to their execu- tives. The white collar job may wear a man out as quickly as the worker who feeds a machine. Efficiency now demands speed from the top man down. Is it geared too high? Speed, to most men, requires hurry, and constant hurry is a heavy load on the nervous system. These high-grade medical men who attend the annua! sessions of their profession- al organizations talk these matters over privately, we learn, but not pub- licly. With all the modern improve- ments in housing, sanitation, water and recreation facilities, it would be too bad if working requirements were ex- tended to the point where men of sound health and good habits are worn down and out in middle life. —_~++>____ Growing Plenty of Foods. Gross agricultural production con- t'nues to increase and the fear that we may become a food importing nation MICHIGAN TRADESMAN WHOLESALE DRUG PRICE CURREN? are nominal, based on market the day of issue. appears groundless. Production is in- creasing, consumption is increasing, imports are increasing and exports are gaining in volume, if not in dollar value. The disappearance of food into con- sumption is increasing, although a por- tion of the increase represents waste incident to public eating, The total volume of the commercial fruit and vegetable crops, not including white potatoes, exceeds a billion dollars a year and the white potato crop aver- ages about one-half that amount. If we allow for those fruits and vege- tables which find their way to the tables without passing through public markets, we find that the dollar value of these crops equals the dollar value of meat production Our food ex- penses would appear to be almost equally divided into four parts—grains, meats, fruits, vegetables and nuts and dairy products. ——_>++>____ A Loose System. The Knight of the Grip was an earnest worker, selling Loose-Leaf Ledgers and Filing Systems. The hardware merchant was a cheer- ful, happy-go-lucky individual whose bookkeeping methods were slack, to say the least. The place was strewn with stray invoices, unopened letters, and unopened accounts. The salesman urged upon the mer- chant the efficiency of a Loose-Leaf System. “Loose!” roared the merchant as he glanced at the disarray of papers. “Loose System, did you say? Let me tell you, young fellow, if you can pro- duce a looser system than I’ve got right here, you’re a genius!” ——_+ +2. When an old family goes to seed it always begins with the men, and the women are rendered stronger by the process. Holiday Goods Best Assortment Ever Shown BETTER COME AT ONCE And See This Wonderful Display THOUSANDS OF ITEMS Suitable For Your Trade—Now on Display [In Our Own Enlarged Sample Room at Grand Rapids The Greatest and Best Line We Have Ever Displayed Real Values For Your Money Hazeltine & Perkins Drug Company Manistee MICHIGAN Grand Rapids 27 Prices quoted Acids Boric (Powd.) .. 12%@ 20 Boric (Xtal) -.. 15 @ 25 Carhbolie _...-___ 38 @ 44 Citrie 22.02 53 @ 70 Muriatic 2... 3%4@ 8 INSORIG 20 9 @ 15 Oxaliec 164%@ 25 Sulphuric __---- 3%@ 8 ‘Tartaric ._. 2. 50 @ 60 Ammonia Water, 26 deg... 06 @ 16 Water, 18 deg._. 05%@ 13 Water, 14 deg... 04%@ 11 Carbonate ...... 20 @ 2 Chloride (Gran. 09 @ 20 Balsams Copaiba 0 1 00@1 25 Fir (Canada) _. 2 ue: 00 Fir (Oregon) —. 1 00 Peru... eae a oo 3 25 Tole 2200 2 00@2 25 Barks Cassia (ordinary). 25@ 30 Cassia (Saigon)... 50@ 60 Sassafras (pw. 50c) @ 60 — Cut er cetera 30 Berries Cubeb 2 @1 00 iste @ 2% Juniper —....... um 1@ & Prickly Ash _.1 @ 1% Extracts Licorice... ... --- 60@ 65 Licorice, powd. ... 60@ 70 Flowers Apniee 2 @1 50 Chamomile (Ged.) @ 6 Chamomile Rom... @ 650 Gums Acacia, Ist _ 50@ 55 Acacia, 2nd __.. 45@ 60 Acacia, Sorts _.. 20@ 25 Acacia, Powdered 35@ 40 Aloes (Barb Pow) 25@ 35 Aloes (Cape Pow) 25@ 35 Aloes (Soc. Pow.) 65@ 70 .Asafoetida ______ 50@ 60 OW: 2 75@1 00 Camphor _.. 85@ 90 Guaiac _ W@W 80 Guaiac, pow’d __ @ 90 King 20 @1 25 Kino, powdered__ @1 20 Myrrh oo @ 60 Myrrh, powdered @ 65 Opium, powd. 19 65@19 92 Opium, gran. 19 65@19 92 Shellac _.....o. 65@ 80 Shelse ... 75@ 90 Tragacanth, pow. @1 75 Tragacanth 1 75@2 25 Turpentine .._... @ 30 insecticides A@rsenie 2... 08@ 20 Blue Vitriol, bbl. @ Blue Vitriol, less 08@ 15 Bordea. Mix Dry 13@ 22 Hellebore, White powdered __-.._ 18@ 30 Insect Powder _. 35@ 45 Lead Arsenate Po. 144% @26 Lime and Sulphur Pipy @ 23 Paris Green _... 22@ 32 Leaves BUCH oo @1 00 Buchu, powdered @1 10 Sage, Bulk __-.._ ig 30 Sage, % loose __ 40 Sage, powdered_. @ 35 Senna, Alex. _... 50@ 175 Senna, Tinn. pow. 30 85 Uva Urai ..... 20 35 Olis a. Bitter, true __......... 7 §4@T 16 Alona Bitter, artificial _.... 3 00@3 25 Almonds, Sweet, yue oo 1 50@1 80 Ahnenal Sweet, imitation ---. 1 00@1 265 Amber, crude .. 1 26@1 60 Amber, rectified 1 50@1 75 Avge 22s 1 40@1 60 Bergamont --.. 9 50@9 75 Cajeput’ ........ 1 60@1 75 Cassia ........_. 3 50@8 76 Castar .. 1 45@1 70 Cedar Leaf _... 2 00@3 26 Citronella _..... 1 26@1 60 Cloves 2.2... 2 50@2 75 Cocoanut -.--.. 25@ 35 Cod Liver —__--.. 2 00@2 50 Craton 2.2.2. 2 00@2 26 Cotton Seed __-. 1 35@1 50 Cubebsa _......__ 6 50@6 75 Higeron ._...._ 7 60@7 75 Eucalyptus .... 1 25@1 50 Hemlock, pure.. 2 00@2 25 Juniper Berries. 4 50@4 75 Juniper Wood ~- 1 50@1 75 Lard, extra _._. 1 55@1 65 Lard, No. 1 __-. 1 25@1 40 Lavender Flow_. 6 00@6 25 Lavender Gar’n. 85@1 20 Lemon ... 4 60@4 75 Linseed, raw, bbl. @ 86 Linseed, boiled, bbl. @ 83 Linseed, bld. less 90@1 03 Linseed, raw, less 87@1 00 Mustard, artitil. oz. @ 35 Neatsfoot -.-... 1 25@1 35 Olive, pure -... 4 00@65 00 Olive, Malaga, yellow ...._... 2 85@3 25 Olive, Malaga, green 2 2 85@3 25 Orange, Sweet — 5 00@5 25 Origanum, pure. @2 50 Origanum, com’! 1 00@1 20 Pennyroyal ___._ 3 25@3 60 Peppermint _... 5 50@5 70 Rose, pure __ 13 50@14 00 Rosemary Flows 1 25@1 60 Sandelwood, E. I. Set a cress 10 60@10 75 Sassafras, true 1 75@2 00 Sassafras, arti'l 756@1 00 Spearmint --.... 8 00@8 25 Sperm _... 1 60@1 75 any 202. $ 00@9 26 Tay: USP 2... 65@ 75 Turpentine, bbl. _. @ 56 Turpentine, less 63@ 76 Wintergreen, leat 2 6 00@6 25 Wintergreen, sweet bireh 2... 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed -.__ 6 00@6 25 Wormwood 15 00@15 25 Potassium Bicarbonate ---. 35@ 40 Bichromate ___-- 15@ 25 Bromide _. 69@ 85 Bromide ___._._.. d4qy 71 Chlorate, gran‘d zsw 30 Chlorate, powd. OF Atal 2.2: 16@ 25 Cyanide ...__..... sUu@ 90 lodide ____.. 4 36@4 55 Permanganate __ 20@ 30 l’russiate, yellow 40@ 50 Vrussiate, red — @ 70 Sulpliate ...._. 35@ 40 Roots AlRanet 30@ 35 Blood, powdered. 35@M 40 Cafanius 3o@ 76 Klecampane, pwd. 25@ 30 Gentian, powd.._. 20@ 30 Ginger, African, powdered ______ 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered ___.._ 45@ 60 Goldenseal, pow. @8 00 lpecac, powd. —_ @é6 00 Licorice | 35@ 40 Licorice, powd... 20@ 30 Orris, powdered. 30 40 Poke, powdered 35 40 Rhubarb, powd.-.-. Rosinwood, powd. @ 40 Sarsaparilla, Hond. sround —. 22 1 10 Sarsaparilla Mexican, Glycerine ~....... 32@ 62 Seutiie 35@ 40 Squills, powdered 700 80 Tumeric, powd... 20@ 25 Valerian, powd._. @1 00 Jeeds Anise -. 3. g 365 Anise, powdered 35 40 Hird, te ue 17 Canary .... w@ 16 Caraway, Po. .30 25@ 30 Cardamon _...__ 3 25@3 50 Coriander pow. .30 oo 26 Du 20 Bennell _.... ue 50 ee 1@ 15 Flax, ground -... 7@ 15 Foenugreek, pwd. 15@ 25 Hemp 8@ Lobelia, powd. .. @1 60 Mustard, yellow 17@ 26 Mustard, black... 7 25 Poppy -.-------- 30 Quince ....___._. 1 25@1 50 Rane 0000 ae 20 Sabadilia eee 60@ 70 Sunflower -_----. 11%@ 15 Worm, American 30@ 40 Worm, Levant ~ 5 25@5 40 Tinctures Aconite ......... @1 80 Aloes 2... @1 56 Arnica _....... @1 44 Asafoetida -.-- 2 @2 28 Belladonna -_-. @i 44 Henzoin 2 28 Benzoin Comp'd. @2 40 Buch 22. @2 16 Cantharadies - @2 52 Capsicum ....... @2 28 Cafechu @1 44 Cinchona ___.___ @2 16 Calchicum __.._. @1 80 Cubebs —_-........ @2 76 Digitalis —_.._... @2 04 Gentian _.... @1 35 Guaiae __._.._.__ @2 28 Guaiac, Ammon... @2 04 lodine @1 25 Iodine, Colorless. @1 50 Iron, Clo. .......... @1 56 Kine 2... @1 44 Myrrh @2 62 Nux Vomica -_-- @1 80 Onium .......__. @5 40 Opium, Camp. -. @1 44 Opium, Deodorz’d @5 40 Rhubarb —_._..- @1 92 Paints Lead, red dry __ 13% @14% Lead, white dry 13% @14% Lead, white oil_. 13% @14% Ochre, yellow bbl. Ochre, yellow less 3@ 6 Red Venet'n Am. 3%@ 7 Red Venet’n Eng. 4 7 4 Putty 2... 5@ Whiting, bbl. ___ @ 4% Whithg —..... 6%™@ !? L. H. P. Prep... 2 90@3 ¢- Rogers Prep. -. 2 90@3 ¢ Miscellaneous Acetanalid __... 57@ 7a ARM 08@ 12 Alum. powd. and ground .. o9@ 15 Bismuth, Subni- trate 2 83@3 08 Borax xtal or powdered _... 64@ 16 Cantharades, po, 1 5uq@2 vu Calomel 2 72@2 82 Capsicum, pow'd 35@ 4u Carmine _.... 7 00@7 Su Cassia Buds -.-.. 35@ 40 Cleves... b0@ bad Chalk Prepared. 14@ 16 Chloroform -... 53@ 60 Chloral Hydrate 1 20@1 50 Cocaine 12 60@13 25 Cocoa Butter -... 70@ 90 Corks, list, less. 4u-lU% Copperas ...... %@ lv Copperas, Powd. 4@ lv Corrosive Sublm 2 25@2 3) Cream Tartar .. 35 45 Culttie bone ..... 40 50 Dextring 22 6 15 Dover’s Powder 4 00@4 iu Kmery, All Nos. W@ 15 Emery, Powdered @ 16 Epsom Salts, bbls. @ 3h Epsom Salts, less 3%@_ lv Ergot, powdered .. @3 560 Flake, White -. 15@ 20 Formaldehyde, lb. 12144@30 Gelatine —...... 80@ 90 Glassware, less 55%. Glassware, full case 60%. Glauber Salts, bbl. @u2% Giauber Salts less 04@ lv Glue, Brown -.. 21 30 Glue, Brown Grd 165@ 20 Glue, Whte -... “25 35 Glue, white grd. 23 35 Glycerine ...... 30@ 650 Hope 0 5@ 95 Joding _........ 6 45@7 00 Iodoform ..-.... 8 00@8 30 Lead Acetate _. 20@ 380 Maes 0. @1 60 Mace, powdered. @1 60 Menthe? —.__._.. 7 50@8 00 Morphine -__. 12 88@13 98 Nux Vomica .... @ 30 Nux Vomica, pow. 15@ 25 Pepper, black, pow 50@ 60 Pepper, White, pw. 65@ 75 Pitch, Burgudry 20@ 25 Quassia ......... “a 16 Quinine, 6 oz. cans 59 Rochelle Salts ag ng 40 Sacharine -..... . 76 Salt Peter -..... 22 Seidlitz Mixture. 309 40 Soap, green .... 15@ 30 Soap mott cast. _. @ 28 Soap, white castile ce 16 00 Soap, white castile less, per bar _. @1 60 Soda Ash -..-.-- 3@ 10 Soda Bicarbonate dus 10 Soda, Sal -..... %@ 08 Spirits CLackee @1 20 Sulphur, roll .... 34%@ i0 Sulphur, Subl. -. 140 = Tamarinds —__.... 20@ Tartar Emetic - 700 7 Turpentine, Ven. 50@ 75 Vanilla Ex. pure 1 50@3 00 Vanilla Ex. pure 3 26@2 60 Zinc Sulphate _. 06@ 11 MICHIGAN TRADESMAN November 9, 1927 These quotations are carefully corrected weekly, GROCERY PRICE CURRENT within six hours of mail- ing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and country mercharts will have their orders filled at market prices at date of purchase. ADVANCED { DECLINED Prunes Pork Apricots Lard Cheese Peaches | Olives Raisins Se - Saas : == AMMONIA Stove Baked Beans Arctic, 10 oz., 3 dz. cs. 3 75 shaker -----------__-- 130 (amophelis. ic f 5 1 15 ine bo te ie UU 2. ST Arctic, 32 oz., 1 dz.¢s, 3200 l-wctien: 2 60 —. - - Ce Gade - Quaker, 36, !2 oz. case 3 85 Shoe ee No = oe 4 = See a 225 Snider, No. 2 __-----. 1 35 su. 2H eh 6 OUVan Camp, email... 85 Van Camp, Med. -_-. 1 15 mt te 2 4 35 ast LL 6 GL 10 lb. pails, per doz. 8 50 15 lb. pails, per doz. 11 95 25 Ib. pails, per doz. 19.15 BAKING POWDERS Arctic. 7 oz. tumbier 1 35 Queen Flake, 16 0z., dz 2 25 Royal. i6c, doz. 95 Royal, 6 oz., do. __.. 2 70 Royal. 12 oz., doz 5 20 Hove + Mb 20 31 20 Rocket, 16 02., doz._. 1 25 K. C. Brand Per case i> mise 6 dos, 3 70 isc size, 4 doz. _..__. 5 50 Doc size, 4 das. | 7 20 25c size, 4 doz _ 2. SOc wine: 2 doy. 8 80 Bbc «ize, | doz. _...- 8 85 10 th. size. % doz. __. 6 76 Freight prepaid to jobbing point on case goods. Terms: s0 days net or 2% eash discount if remittance reaches us within 10 days from date of invoice. shipments from factory. Drop BEECH-NUT BRANDS. wh oo BREAKFAST FOODS Kellogg's Brands. Corn Flakes, No. 156 Corn Flakes, No. 124 Corn Flakes, No. 102 Pes, Ne. 2 -_..___ Pep, No. 202 Krumbles, No. 424 --- Bran Flakes, No. 624 Rrap Flakes. No. 602 Post's Brands. Grape-Nuts, 24s Grape-Nuts, 100s Instant Postum, No. 8 Instant Postum, No. 9 {nstant Postum, No. 10 Postum Cereal, No. 0 Postum Cereal, No. 1 Post Toasties, 36s -- Post Toasties, 24s -- Post’s Bran, 24s BROOMS Jewen, Gos... Standard Parlor, 23 Ib. Fancy Parlor. 23 Ib. -- Ey Fancy Parlor 25 Ib. Ex. Fey. Tov Week 20. 5 BRUSHES Scrub Sélid Back, 8 in. Solid Back, 1 in. Pointed Ends -_---- ae BLUING Condensed z., 4 dz. cs. 3 00 z., 3 dz. cs. 3 76 po Oo PO PO Mew dn aannwe 5 8 9 9 Parlor 26 Ib. 10 1 2 The Original SUTTER COLOR aside _ 2 86 CANDLES Electric Light, 40 Ibs. 12.1 Viumber, 40 Ibs. ---- 12.8 arntins, 8 ..... 14% Paratiine, i260. l4te MickimeE 2. 40 ‘Tudor, 6s, per box __ 30 CANNED FRUIT Apples. 3 ib. Standard 1 4 Apples, No. 10 _. 4 60@6 Apple sauce, No. Apricots, No. 1 Apricots, No. 2 Apricots, No. 2% 3 40@3 Apricots, No. 10 8 50@11 Biackberries, No. 10 Blueber’s, No. 2 2 00@2 Blue berries, No. 10_. 14 Cherries, No. 2 3 Cherries, No. 24% ---- 4 Cherries, No, 10 -_. 14 Loganberries, No. 2 _. 3 Loganberries, No. 10 10 Veaches, No. 1 1 50@2 Veaches, No. 1, sliced 1 Veaches, No. Peaches, No. 2% Mich 2 l’eaches, 2% Cal. 3 00@3 Peaches, 10, Mich. : Pineapple, 1 sl. ----- Pineapple, 2 sli. P’apple, 2 br. sil. —... 2 P’apple, 2%, sli. P’apple, 2, cru. Pineapple, 10 Pears, No. Pears, No. 2% Plums, No. 2 _. 2 Plums, No. 2% Raspberries, No. 2 bik 3 Raspb’s, Red, No. 10 13 Raspb’s Black, No. 20 12 Rhubarb, No. 10 4 75@5 Strawberries, No. 10 12 CANNED FISH Clam Ch'der, 10% oz. Clam Ch., No. 3 Clams, Steamed, No, 1 Clams, Minced, No. 1 Finnan Haddie, 10 oz. Clam Bouillon, 7 oz. Chicken Haddie, No. 1 Fish Flakes, small -. Cod Fish Cake, 10 oz. Cove Oysters, 5 oz. - Lobster, No. %, Star 90 Shrimp, 1, wet ——-.__ 26 Sard’s, % Oil, Key -- 6 10 Sardines, % Oil, k’less 5 50 Sardines, % Smoked 75 Salmon, Warrens, 4s 80 Salmon, Red Alaska 75 Salmon, Med. Alaska mt 09 Co DD G2 61 MD HO OO bt DD PD GO OS FD OD Pt a oe Salmon, Pink Alaska 85 Sardines, Im. %, ea. 10@28 Sardines, Im., %, ea. 25 Sardines, Cal. 1 65@1 80 Tuna, %, Albocore __ 95 Tuna, 48s, Curtis, doz. 2 20 Tuna, %s, Curtis, doz. 3 50 Tuna, 1s. Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut 3 30 Bacon. Lge. Beechnut 6 40 Beef, No. 1, Corned __ 3 10 Beef, No. 1, Roast __-. 3 10 Beef, No. 2%, Qua. sli. 1 35 Beef, 3% oz. Qua. ali. 2 00 Beef, 4 oz., Qua. sli. 2 25 Beef, No. 1. B’nut, sli. 4 50 Beefsteak & Onions. s 3 45 Is 1 35@1 2 oe Chili Con Ca., Deviled Ham, %s Deviled Ham, %s Hamburg Steak & Omens, Wo. 1... Potted Beef, 4 oz. Potted Meat, 4% Libby Potted Meat, % Libby Potted Meat, % Qua. Potted Ham, Gen. \% Vienna Saus., No. % Vienna Sausage. Qua. Veal Loaf, Medium -- CANNED VEGETABLES. Asparagus. No. 1, Green tips -. 3 76 Nu, 2%, Large Green 4 50 W. Beans, cut 2 1 45@1 75 M. Benas, 19 Green Beans, 2s 1 45@2 26 Green Beans, 10s -. @7 50 lL. Beans. 2 gr. 1 35@2 65 Lima Beans, 2s,Soaked 1 15 Red tid, Ao. Z ._. 1 25 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 10@1 26 Beets, No. 3, cut -..- 1 60 Corn, No. 2, stan, _ 1 10 Corn, Ex. stan. No. 2 1 36 Corn, No, 2, Fan. 1 80@2 36 Corn, No. 10 _. 8 00@10 75 Hominy, No .3 1 00@1 15 Ukra, No. 2, whole __ 2 00 Okra, No. 2, cut -. 1 66 Dehydrated Veg. Soup 90 Dehydrated Potatoes, Ib. 45 Mushroons, Hotels -. 365 Mushrooms, Choice, 8 oz. 40 Mushrooms, Sur Etra_ 60 Peas, No. 2, E. J. _.-- 1 65 Peas, “ee 2, Sift, J oo ee Bp Peas, og 2, Ex. Sift. 3 2 26 Peas, Ex. Fine, French 26 Pumpkin, No. 3 1 36@1 66 Pumpkin, No. 10 4 00@4 76 Pimentos, , each a Pimentoes, %, each — Sw’t Potatoes, No. 21% 2 ns Sauerkraut, Na.3 1 35@1 60 Succotash, No. 2, glass 2 80 Spinach, No. 2 a Spnach, No. 2.. 1 60@1 90 Spinach, No. 3-- Spinach, No. 10_ Tomatoes, No. 2 Tomatoes, No. 3, Tomatoes, No. 10. @8 00 CATSUP, B-nut, small ._.__--- 1 90 Lily of Valley, 14 oz.-- 2 60 Lily of Valley, % pint 1 75 Paramount, 24, 8s ---- 1 40 Paramount, 24, 16s —- 2 36 Paramount, Cal. ae 50 Sniders, 8 oz. -----.-- 1 76 Sniders, 16 oz. -------- 2 55 Quaker, 8 oz. ~.-.---- 1 26 Quaker, 10 oz. ----____ 1 35 Quaker, 14 oz. ------- 1 90 Quaker, Gallon Glass 13 00 Quaker, Gallon Tin -. 9 00 CHIL! SAUCE Snider, 16 oz. —.....__ 3 30 Snider, 8-oz. =... 3 30 Lilly Valley, 8 oz. -. 2 25 Lilly Valley. 14 oz. .. ; 26 OYSTER COCKTAIL. Sniders, 16 oz. -.-.-. -- 3 30 Sniders, 8 oz. .----. 3 8@ CHEESE. Reaquefort _...._....... Kraft, small items 1 Kraft, American -. 1 66 Chili, small tins Pimento, small tins Roquefort, sm. tins Camembert. sm. tins Wisconsin Daisies —_~_- pero mee wo a Longhnorm sy Michigan Daisy oe 29 Peanuts, Virginia Raw 11% Sap Seeo __.....-....- 38 te 28 CHEWING GUM. Adams Black Jack __-. 65 Adams Bloodberry ---. 65 Adams Dentyne ___-_--- 65 Adams Calif. Fruit __.- 65 Adams Sen Sen ---.-... Beeman’s Pepsin — ---. 65 Beechnut Wintergreen. 70 Beechnut Peppermint 70 Beechnut Spearmint -._ 70 Doublemint Peppermint, Wrigleys __ Spearmint, Wrgileys __ 65 euiey: Truit oo 65 Wrelteye Po 2200 65 Oe 65 Tenperry 2 65 COCOA. Droste's Dutch, 1 lb.-- 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % ib. 2 %5 Droste's Dutch, 5 Ib. 60 Chocolate Apples -_-- 4 50 Pastelles, No. 1 __---12 60 Pastelles, % Ib. ------ 6 60 Pains De Cafe _.----- 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles __---- 2 15 1 Ib. Rose Tin Bon Bons .. ~. 00 7 oz. Rose Tin Bon ome 9 00 13 oz. Creme De Cara- Qe oe 1 12 oz. Rosaces % Ib. Rosaces % lib Pastelles Langues De Chats -- 4 80 CHOCOLATE. Baker, Caracas, %s ---- 37 Baker, Caracas, %s -.-- 35 COCOANUT Dunham's 15 Ib. case, %s and %s 48 15 ib. case, Ys —__._--_ 47 15 th. case, V8 -.----.- 46 CLOTHES LINE. Hemp, 50 ft. _.__ 2 00@2 25 —_ Cotton,, im 3 56@4 00 Braided, bee. 22 2 25 Sash Cord __.. 3 50@4 00 HUME GROCER CO. ROASTERS COFFEE ROASTED 1 Ib. Package Pecese 33 Saber 25 Onaker ..3- 39 MOF 37 Morton House ------ 44 meno 2 34 Royal Club -.... 38 McLaughlin’s Kept-Fresh Vaccum packed. Always fresh. Complete line of high-grade bulk coffees. W. F. McLaughlin & Co., Chicago. Maxwell House Coffee. . 30; Pee 47 B 10. SOe 1 39 Coffee Extracts M. Y., per 200 12 Frank’s 50 pkgs. __ 4 25 Hummel’s 60 1 Ib. 10% CONDENSED MILK Leader, 4 doz. -.---_ 7 00 Kagic, 4 dos. .___._..__ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. _. 4 60 Hebe, Baby, 8 do. _. 4 40 Carolene, Tall, 4 doz.3 80 Carolene, Baby ___.--- 3 50 EVAPORATED MILK Quaker, Tall, 4 doz._. 4 80 Quaker, Baby, 8 doz. 4 70 Quaker, Gallon, % doz. 4 70 Carnation, Tall, 4 doz. 5 15 Carnation, Baby, 8 dz. 5 05 Oatman’s Dundee, Tall 5 15 Oatman’s D'dee, Baby 5 00 Every Day, Tall 5 00 Every. Day, Baby -... Pet, Tall Pet, Baby, 8 oz. -.._.. 5 05 Borden’s Tall ----.--- 6 15 Borden’s Baby -.----. 6 05 Van Camp, Tall __--- 4 90 Van Camp, Baby -_. 8 78 CIGARS G. J. Johnson's Brand G. J. Johnson Cigar, 10c 76 Worden Grocer Co. Brands Master Piece, 50 Tin. 35 v0 Masterp'ce, 10, Perf. 70 00 Masterp’ce, 10, Spec. 70 00 Mas'’p., 2 for 25, Apollo95 00 In Betweens, 5 for 25 37 50 Canadian Club ---.-- 35 00 Little Tom —......... 37 50 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Webster Cadillac _._. 75 00 Webster Knickbocker 95 00 Webster Belmont. 110 00 Webster St. Reges 125 00 Bering Apollos -... 95 00 Bering Palmitas ~. 1165 00 Rering Delioses __.. 126 00 Bering Favorita -.-. 136 00 Bering Albas -._--.. 150 00 CONFECTIONERY Stick Candy Pails Stamncarad 2... oo. 16 Pure Sugar Sticks 600s 4 20 Big Stick, 20 lb. case 20 Mixed Candy Kindergarten -_-------- 17 jeader 14 mG Oe 42 French Creams -- _---- 16 Paris Creams ---------- 17 Grocers: 2. 11 Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 75 Choc Marshmallow Dp 1 70 Milk Chocolate A A 1 80 Nibble Sticks -_..--_- 1 85 No. 12, Choc., Light — 1 65 Chocolate Nut Rolls — 1 85 Magnolia Choc _.--.-. 1 25 Gum DOrops Pails Amie aw 16 Champion Gums ~-.-.. —- ae Challenge Gums -.-... a 26 Favorite 22200 19 Superior, Boxes _...-.-. 23 Lozenges Pails A. A. Pep. Lozenges 17 A. A, Pink Lozenges 16 A. A. Choc. Lozenges 16 Motto Hearts 19 Malted Milk Lozenges 21 Hard Goods Pails Lemon Drops --------- 18 O. F. Horehound dps. -. 18 Anise Squares -----.-- 18 Peanut Squares ---._. aa At Horehound Tablets __-. 18 Cough Drops Bxs Putnans —... 1 35 Smith Bros. —..------- 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 86 4 oz. pkg., 48s, case 3 40 Specialities Walnut Fudge - _-.---- 23 Pineapple Fudge -~--.--. 22 Italian Bon Bons -.-.. 17 Banquet Cream Mints. 27 Silver King M.Mallows 1 35 Bar Goods Walnut Sundae, 24, 5c 175 Neapolitan, 24, 5¢ ----_ 75 Mich. Sugar Ca., 24, 5c 75 Pal O Mine, 24, 5¢ -._. 75 Malty Milkies, 24, 5e _ 75 Lemon Rolls 75 COUPON BOOKS Economic grade 8 650 Economic grade 4 60 500 Economic grade 20 00 1000 Economic grade 37 60 Where 1,000 books are ordered at a time, speciai- ly printed front cover is furnished without charge. 50 100 CREAM OF TARTAR 6 Ib. boxes DRIED FRUITS Apples N. Y. Fey., 50 lb. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice __ 20 Evaporated, Fancy _._ 23 Evaporated, Slabs ___._ 17 Citron 10 16: Heke 40 Currants Packages, 14 oz. ---__. 19 Greek, Bulk, Ib .--~-- 19 Dates i Dromedary, 36s .... 6 75 Peaches Evap. Choice -___--~~ 15 Evap. Ex. Fancy, P. P. 25 Peel Lemon, American _-.. 80 Urange, American __. 40 Raisins Seeded, buik .....-.... 9 Thompson’s s'dles blk 8 1 nhompson’s seedless, 1D 04. oo 10% Seeded, 15 oz. 101, California Prunes 90@100, 25 lb. boxes__@06 60@70, 25 lb. boxes__@08 )0@60, 25 lb. boxes__@08% 40a, 25 lb. boxes..@10 30@40, 25 lb. boxes.__.@10% 20@30, 25 Ib. boxes_-_@16 18@24, 25 lb. boxes-.@20 FARINACEOUS GOODS Beans Med. Hand Picked -. 07% Cal limes -22 co. os Brown, Swedish ---_-_ Ked Kidney -------.-- or% Farina 24 packages -_-----. 2 50 Bulk, per 100 lbs. -.-. 06% Hominy Pearl, 100 lb. sacks ~ 3 60 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Elbow, 20 Ib Egg Noodle, 10 Ibs. _- Pearl Barley wr OO wee Barley Grits ...------. Peas Scotch, Ib. ee Split, Ib. yellow -_-.— Split green -..----. (Ee Sage eae 10 Kast India Taploca Pearl, 100 lb. sacks —. Minute, 8 oz., 3 doz. Dromedary Instant .. 09 4 05 3 50 FLAVORING EXTRACTS JENNINGS PURE FLAVORING EXTRACT Vanilla and Lemon Same Price oz. 1 25 oz. 1 80 3 20 2% Ounce Taper Bottle 50 Years Standard Jiffy Punch 3 doz. Carton _.....__ 3 35 Assorted flavors, FLOUR Vv. C. Milling Co. Brands Lily Wiite 9 90 Harvest Queen ______ 80 Yes Ma'am Graham, B08 -- 3 du FRUIT CANS F. O. B. Grand Rapids Mason Halt pint 2. --- 7 50 OT WiGt oo 7 1% One qnart __ 9 10 Half gallon _____ _--13 15 Ideal Glass Top. Mall pint oo 9 00 ne fet -- 9 30 One quart --11 16 Half gallon ______ coon 40 y gangs wie > z a * aa e 7 ° a "4 4 44 >. ‘ . € ad November 9, 1927 MICHIGAN TRADESMAN GELATINE 26 ox., 1 doz. case -. 6 00 3% oz., 4 doz. case__ 3 20 One doz. free with 5 cayes Jell-O, 3 doz. : Minute, 3 doz. ~------- Uo Plymouth, White ---- i BY Quaker, 3 doz. -_---- 2 5h JELLY AND PRESERVES Pure, 30 lb. pails ._--3 30 Tmitation, 30 Ib. pails 1 75 Pure, 6 oz., Asst., doz. 95 Buckeye, 18 oz., doz. 2 Ou JELLY GLASSES 8 oz., per doz. OLEOMARGARINE Van Westenbrugge Brands Carload Distributor Best foc Nucoa, 1 Ib, _.___.__-- 21 Nucoa, 2 and 5 lb. -- 20% Wllson & Co.’s Brands Oleo amma es 24 ee 18 Soeotad Rou... ..--. 19 MATCHES Swan, 144 4 76 Diamond, 144 box ---- 6 00 Searchlight, 144 box... 6 v0 Ohio Red Label, 144 bx 4 20 Ohio Blue Tip, 144 box 6 00 Ohio Blue Tip, 720-1e 4 50 Blue Seal, 144 -_---- 5 60 Reliable, 144 _._..__- 4 35 Federal, 144 __-------- 5 80 Safety Matches Quaker, 5 gro. case__ 4 25 MOLASSES Molasses in Cans Dove, 36, 2 lb. Wh. L. Dove, 24, 2% Ib Wh. 'L. Dove, 36, 2 Ib. Black Dove, 24, 2% lb. Black Dove, 6 10 lb. Blue L. Palmetto, 24, 2% Ib. 60 20 30 90 45 76 Oo - & 2 on oO NUTS—Whole Almonds, Tarragona__ 27 Brazil, New 2 Fancy Mixed -------- 23 Filberts, Sicily 2 New York New 1926 __ 3: Peanuts, Vir. roasted Peanuts, Jumbo, rstd. 13 Peanuts, Jumbo, std. 14% Pecans, 3 star ....... 20 Pecans, Jumbo ---_--- 40 Pecans, Mammoth -- 50 Walnuts, California _. 38 Salted Peanuts Pancy, N0; 1 2.:..2- 16 Shelled Almonds Peanuts, Spanish, tao 10, DAES 8 12% Witberts -.20. 5 32 Pecans oo 1 05 Walnuts... 2-0 75 MINCE MEAT None Such, 4 doz. -._ 6 47 Quaker, 3 doz. case __ Libby, Kegs, wet, Ib. 22 OLIVES Bulk, 5 gal. keg ___. 10 00 Quart Jars, dozen _. 6 50 Bulk, 2 gal. keg --_. 4 25 Fint, Jars, dozen —_.. 3.75 4 oz. Jar, plain, doz. 1 45 5% oz. Jar, pl., doz. 1 60 8% oz. Jar, plain, doz. 2 35 20 oz. Jar, Pl. do._. 4 25 3 oz. Jar, Stu., doz. 1 35 6 oz. Jar, stuffed, dz. 2 50 9 oz. Jar, stuffed, doz. 3 50 a. = Jar, Stuffed, ee 4 50@4 75 10° Os, Jar, stuffed dz, 7 99 PARIS GREEN ee 31 Oe 29 mand Se oo 27 Bel Car-Mo Brand 241 ib. Tins... 8 oz., 2 do. in case__ 15 tb. patie oo 25: ib. pedis 3 PETROLEUM PRODUCTS. From Tank Wagon. Red Crown Gasoline —. 11 Red Crown Ethyl ------ 14 Solite Gasoline ~_-_____ 14 in Iron Barrels Perfection Kerosine _. 13.6 Gas Machine Gasoline 37.1 Vv. M. & P. Naphtha 19.6 1ISO-VIS MOTOR OILS In tron Barrels Tee Medium 22. 2-0 Heavy Ex. Heavy 6 6 Heavy ooo 6 Special heavy -.---... 6 extra heavy —..._.._._ 6 Polarine ‘‘F” 6 Transmission Oil - _- Finol, 4 oz. cans, doz. Finol, 8 oz. cans, doz. Parowax, 100 Ib. .... 9 Parowax. 40, 1 Ib. __ 9. Parowax, 20, 1 lb. ~. 9 cans 2_75 cans 4_65 Semdac, Semdac, 12 pt. 12 qt. PICKLES Medium Sour 5 gallon, 400 count -. 4 76 Sweet Small 16 Gallon, 3300 ----_- 28 75 & Galion, 750 _-.__. 9 00 Dill Pickles al. 40 to Tin, doz. -_ 8 25 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. eo Blevele 2.2... 4 75 POTASH Babbitt’s, 2 doz --._ 2 75 FRESH MEATS Beef Top Steers & Heif. __ 22 Good St’rs & H’f. 154%@19 Med. Steers & Heif. 18 Com. Steers & Heif. 15@16 Veal Wop 2.0008 21 C000) 2.25000 20 ROGUE @ 2520 18 Lamb Spring ‘begitb 2.0. 25 OO ee ee 23 Medium oo 22 Foor 22 20 Mutton COO8 fo cee eee 18 Medium 0... 16 Poor yewrrerverscrytlyrs 3 Pork Eight’ Woes... 15 Medium hogs -.---- - 15 heavy hoes: 22 14 om “Meds 20 22 Butts oe 19 Shoulders =~ 16 Spareriba: ooo lou weCK bones 220202! 06 Drm nines as PROVISIONS Barreled Pork Clear Back __ 25 00@28 00 Short Cut Clear26 00@29 00 Ory Satt Meats D S Bellies __ 18-20@18-19 Lard Pure in tierces ______ 14% 6U Ib. LubS _..-advance % 50 Ib. tubs __._-advance \% 20 Ib. pails ____advance 10 lb. pails _.._.advance % 5 lb. pails ..._.advance 1 3 lb. pails __._-advance 1 Compound tierces __-- 14% Compound, tubs ____- 15 Sausages Bologna 220 16 Eiver 22005 ees 15 MVAMBIONG 2 20 POR 22 1o@zv N@At ee 19 Tongue, Jellied _____ 35 Headcheese ______-_-- 18 Smoked Meats Hams, Cer., 14-16 ib. 23@24 Hams, Cert., Skinned EG-15 tb.) 23@24 Ham, dried beef Knuckles. os @35 California Hams __ @17% Picnic Boiled Flams 22003. 20 @22 s0olled Hams —_.. M236 Minced Hams __-- @17 3acon 4/6 Cert. __ 24 Ws6é Beef Boneless, rump 28 00@30 00 Rump, new __ 29 00@32 90 Liver Beet... EE ion LCL CO oe 8 RICE Fancy Blue Rose ___. 06% BRancy Head ........_ 09 Broken. 202 03% ROLLED OATS Silver Flake, 12 New Process 22002 2 25 Quaker, 18 Regular __ 1 80 Quaker, 12s Family __ 2 70 Mothers, 12s, M’num 3 25 Nedrow, 12s, China __ 3 25 Sacks, 90 lb. Jute __ 3 80 RUSKS Holland Rusk Co. Brand 18 roll packages __..- 2 30 36 roll packages ____- 4 50 36 carton packages __ 5 20 18 carton packages __ 2 65 SALERATUS Arm and Hammer __ 3 75 SAL SODA Granulated, bbls. ____ 1 Granulated, 60 Ibs. cs. 1 60 Granulated, 36 2% Ib. packages 0 2 40 COD FISH Middles 20 16% Tablets, % Ib. Pure __ 19% OOF 1 40 Wood boxes, Pure __ 29% Whole Coq 11% HERRING Holland Herring Mixed, Keys —___..__. 00 Mixed, half bbls. __. 10 00 Mixed, bbis, —..-...- 18 00 Milkers, Kegs —~_-.__ 10 r Milkers, half bbls. _. 11 00 Milkers, bbls. 20 K K K K, Norway __ 19 50 8 Ib. paile UE Cut Esinch J 45 Ranea 19 Th boxas 16 Lake Herring % bbl., 100 Ibs, -.-___ Mackerel Tubs, 100 Ib. fncy fat 24 60 Tubs, 50 count __..__ 9 00 Pails, 10 lb. Fancy fat 2 00 White Fish Med. Fancy, 100 Ib. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. ._ 1 35 E. Z. Combination, dz. 1 35 2 Dri-Foot, doz. _:-.__ 00 Bixbya. Dog, 1 35 Shinola, doz, ......... .$@ STOVE POLISH Blacki Black Silk Td aula; ds. i @ Black Silk Paste, doz. Enameline Paste, doz. Enameline Liquid, dz. BE. Z. Liquid, per doz. Radium, per doz. Cm DO ao o Rising .Sun, per doz. 1 35 654. Stove Enamel, dz. 80 Vulcanol, No. 5, doz. 95 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. ___. 3 00 SALT Colonial, 24, 2 Ib. _... 95 Colonial, 36-1% _____ 1 25 Colonial, Iodized, 24-2 2 00 Med. No. 1 Bbls. —. 2 GO Med. No. 1, 100 Ib. pg. = 85 Farmer Spec., 70 Ib. 95 Packers Meat, 50 Ib. 57 Crushed Rock for ice cream, 100 lb., each 75 Butter Salt, 280 lb. bbl. 4 24 Block, 50 Ib. 2. 40 Baker Salt, 280 Ib. bbl. 4 10 24, 10 lb., per bale ___. 2 45 35, 4 Ib., per bale ___. 2 60 50, 3 lb., per bale __._ 2 85 28 Ib. bags, Table __ 42 Old Hickcory, Smoked, 6-10 Ib. 4 20 Per case, 24, 2 lbs. .. 2 40 Five case lots - .-.. 30 Todized, 24, 2 Ibs. __-. 2 40 SOAP Am. Family, 100 box 6 30 Crystal White, 100 __ 4 05 Export, 100 box __-__- 4 00 Bie Jaek, 60s _..._._. 4 50 Fels Naptha, 100 box 5 50 Flake White, 10 box 4 05 Grdma White Na. 10s 4 00 Swift Classic, 100 box 4 40 20 Mule Borax, 100 bx 7 65 Woot 100 box ___..... 6 60 Jap Rose, 100 box —_-- : bee Fairy, 100 box —...-. Palm Olive, 144 box u 00 Eava, 100 bo .__.... 4 90 Octagon, 120 ~--...... 5 2 Pummo, 100 box -... 4 8 Sweetheart, 100 box _ 3 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 Ige. 3 50 Quaker Hardwater Cocoa, 72s, box __-. 2 85 Fairbank Tar, 100 bx 4 00 Trilby Soap, 100, 10¢c 7 30 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 CLEANSERS # can cases, $4.90 per case WASHING POWDERS Bon Ami Pd, 3 dz. bx Bon Ami Cake, 3 dz. Belie: 2 Climaline, 4 doz. Grandma, 100, 5¢ ---- Grandma, 24 Large —-- Gold Dust, 100s __ Gold Dust, 12 Large Golden Kod, 24 _....- Jinx, 3 doz. La France Laun., Luster Box, 54 Old Dutch Clean. 4 dz Octagon, 96s Mio: 409 2 Rinso, 24s Rub. No More, 20 Lg. Spotless Cleanser, 48, 20 Oo Sani Flush, 1 doz. —. Sapolio, 3 doz. Soapine, 100, 12 oz. —- Snowboy, 100, Snowboy, 24 Large -- Speedee, 3 doz. Sunbrite, 72 doz. Wyandotte, 48 SPICES Whole Spices Allspice, Jamaica —__- Cloves, Zanzibar ____ Cassia, Canton Cassia, 5c pkg., Ginger, African Ginger, Cochin Mace, Penang Mixed, No. I ..... Mixed. 5c pkgs., doz. Nutmegs, 70@90 SLs Nutmegs, 105-110 __ Pepper, Black 3 75 3 25 = CO ie be o o — o @32 @45 @59 @52 @46 Pure Ground in Bulk Allspice, Jamaica —__- Cloves, Zanzibar Cassia, Canton Ginger, Corkim 2 Whostard: 220030 Mace, Penang — ... es Pepper, Black _.._... Nutmegs Pepper, White Pepper, Cayenne Paprika, Spanish Seasoning Chili Powder, 15c ____ Celery Salt, 3 oz. Sage, 2 oz. Onion Salt Gare 2 Ponelty, 3% oz. Kitchen Bouquet ___- Laure) Leaves Marjoram, 1 oz. Savory, 1 oz. Thyme, 1 oz. Tumeric, 2% oz. STARCH Corn Kingsford, 40 lbs. Powdered, bags Argo, 48, 1 lb. pkgs. Cream, 48-1 Quaker, 40-1) Gloss Argo. 48, 1 Ib. pkgs. Argo, 12, 3 lb. pkgs. Argo, 8, 5 lb. pkgs. -- Silver Gloss, 48, Is __ Elastic, 64 pkgs. Tiger, 48-3 _... Tiger, 50 ibs. CORN SYRUP Corn Blue Karo, No. 1% —-- Blue Karo, No. 5, 1 dz. Blue Karo, No. 10 —-- Red Karo, No. 1% -- Red Karo, No. 5, 1 dz. Red Karo, No. 10 Imit. Maple Flavor Orange, No. 1%, 2 dz. Orange, No. 5, 1 do. Orange, No. 10 .__._. Maple. Green Label Karo, Green Label Karo Maple and Cane Mayflower, per gal. _- Maple Michigan, per gal. Welchs, per gal. —_.. TABLE SAUCES Lea & Perrin, large_. Lea & Perrin, small__ rerper |... KRovat Mint _......... Tobasco, 2 02. Sho You, Al. large 2 A-1, small _. Caper, 2 02, 9. o4., @30 @46 @28 @38 @32 1 30 @50 @62 @75 @35 @52 1 35 oe OS et et . os o 07% 3 60 2 96 3 35 1i% : 35 3 50 06 wens ww pr © 3 15 4 41 4 71 coh mn o Ter Fig Bars Unequalled for Stimulating and Speeding Up Cooky Sales Ree from Your | Wholesale Grocer PATO We ss mae tet ite Cs) Baking Industry Pee Torey TEA Japan Medium: 2 27@33 Cholee 2... eae Bancgy J 54@69 No. fF NijDS 2. 54 | th, pke. Sifting — 13 Gunpowder Cholee 2 40 Paney 47 Ceylon Pekoe, medium -....... 57 English Breakfast Congou, Medium __.___ Congou, Choice ____ 35@3 Congou, Fancy -... 42@43 Oolong Medium: 39 Cheiee 45 Raney 22 50 TWINE Cotton, 3 ply cone __._ 40 Cotton, 3 ply pails __ 42 Wool G ply... 1a VINEGAR Cider, 40 Grain —._.____. 22 White Wine, White Wine, sO grain. 26 40 grain__ 20 WICKING No. 0, per eross ___ 75 No. ¥, per gross _... 1 26 No. 2. per gross ___. 1 56 VO. 3. (Per Bross --._ 2°60 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 69 Rochester, No. 3, doz. 2 00 Rayo, Per Cog, fh) WOODENWARE Baskets Bushels, narrow band, wire handles _____. 1 76 Bashels, narrow band, wood handles __.... 1 80 Market, drop handle_ 90 Market, single handle. 95 Market, extra _-_..__ 1 60 Splint. latee 2. 8 50 Splint, medium. —__... 7 50 Splint. small 68 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each... 2 55 3 to 6 gal., per gal... 6 Pails 10 qt. Galvanized ___. 2 50 12 qt. Galvanized __._ 2 75 14 qt. Galvanized ..... 3 25 12 gt: Flarine Gal. Ic. § ay 10 gt. Tin Dairy _.... 4:06 Traps Mouse, Wood, 4 holes. 69 Mouse, wood, 6 holes_ 70 Mouse, tin, 5 holes _. 65 Rat, wood os 1 00 Rat sore 1 00 Mouse, spring... 30 Tubs Large: Galvanized -._. 8 75 Medium Galvanized __. 7 50 Small Galvanized -__. 6 75 Washboards Banner, Globe 5 50 Brass, Single 2. 6 00 Glass, single = 6 00 Double Peerless _._._ & 590 Single Peerless _.... 7 50 Northern Queen ____. 5 60 Hniversal. 0 t 20 Wood Bowls tt im. Butter 5 06 15 tt. Butter 2... 8. 9 00 17 in. Hatter 18 60 19: tn. Butter .... 25 00 WRAPPING PAPER Fibre, Manila, white. 05% No. 1 Ribre ..... aioe 08 Butchers BD. FF. u.. 06% Krate: 2 7% Keatt Stripe .... 09% YEAST CAKE Magic, 3 doz __...... 2 70 Sunlight, ¢ doz _.... 2 70 Sunlight, 1% @ouz. .. 1 35 Yeast Foam, 3 doz. _. 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per dog, &8 Speen pIov rah any 20 roca ciicalansgiarcds eae ibdadddouate on desaaieainsetanaeeaenanat oaaiataiee aocengiatienion insane ss Ce ac hn a et amas ls ean meta aaeaneba sonia MICHIGAN TRADESMAN November 9, 1927 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Oct. 25—We have receiv- ed the schedules, reference and adjudica- tion in the matter of George Masten, Bankrupt No. 3266. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Niles and his occupation is that of a laborer. The schedules show assets of $295 of which the full interest is claimed as exempt, with liabilities of $812.75. The court has written for funds and upon receipt of the same, the first meeting of creditors will be called and note of the same made herein. The list of creditors of said bankrupt is as follows: Teoest Eros., Niles ..______-____- $120.00 Industrial Acceptance Corp., us Boutm Bead, ind. 9. 75.00 Harve Gridley, Niles ______________ 70.00 Charles Zwergel, Niles ---------- 250.00 Geideman & Son, Niles ___------- 20.00 Dr i. ii. Harrison, Niles ._______ 15.00 Walter J. Miller, Niles —-__-.___- 13.75 Lioyd W. Ostrander, Niles ------ 31.00 Dr. R. S. Waterson, Niles __------ 55.00 Frazee Motors Co., Niles -_------ 163.00 Oct. 29. We have to-day received the schedules, reference and adjudication in the matter of Ernest H. Dunning, Bank- rupt No. 3267. The bankrupt is a resident of Muskegon, and his occupation is that of a laborer. The —— nace assets of $363 of which $350 is claimed as ex- oe with liabilities of $1,145.20. The court has written for funds and upon receipt of the same. the first meeting of creditors will be called and note of. the same made herein. The list of creditors of said bankrupt is as follows: lB nett pianate Co., Muskegon ere veo c HH. Mack, Muskegon _________ 5 Mercy Hospital, Muskegon __--~--- 18.50 Dr. O. M. LaCore, Muskegon Hts. 5.00 Pine St. Furn. Co., Muskegon -_-_ 49.00 De. ©. A. Tetfer, ee _ 190.00 National Lumberman’s Bank, : Muskegon -__-- : i Sree eee 300.00 Rusard Reddy Motor Sales Co., Madieeon 300.00 Feetham Bros., Muskegon —__------ 8.50 Dr. F. B. Marshall, Muskegon _.__ 20.00 Brunswick Music Shop, Muskegon 18.10 “Q’’ Grocery, Muskegon _ __-- ee 34.30 L. L. Cooke School of Engineering, ae d8.0 eee 98.3 Adams Co., Grand Rapids _______- 34.00 Oct. 29. We have to-day received the schedules, reference and adjudication in the matter of Floyd A. Newton, Bank- rupt No. 3268. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resi- dent of Grand Rapids, and his occupation is that of a laborer. The schedules show assest of $135 of which the full amount is claimed as exempt, with liabilities of $824.59. The court has written for funds and upon receipt of the same the first meeting of creditors will be called, and note of the same made herein. The list of creditors of said bankrupt is as follows: Industrial Mortgage and Investment Co., Grand Bapids _...._ ___ _-» 80.00 Great Western Oil Co., Grand R. 225.00 Vacuum Oil Co., Grand Rapids __ 77.44 Alemite Lubricating Co., Grand a Magee 29.05 Broomhall’s Tire & Supply Co., 80.00 lvand Meolis G. R. Calendar Co., Grand Rapids’ 6.25 Emmett F. Roche, Grand Rapids __ 3.50 Lacey Co., Grarid Rapids _.._.._ Friedman-Spring Co., Grand Rap. 9.25 Weiss & Weiss. Grand Rapids ____ 18.00 Johnson Auto Co., Grand Rapids... 14.00 Simons & Cherryman, Grand Rapids 8.25 Dr. Fred Shillete, Kalamazoo 56.00 Dr. W. D. Lyman, Grand Rapids. 50.00 Dr. Harry Lieffers, Grand Rapids 10.00 John Peters, Grand Rapids ______ 40.00 R. W. Gane, Grand Rapids ___.-_ 40.00 A. J. Gruenberg, Grand Rapids 76.00 Burtenshaw Meat Market, Grand eae 3.10 Oct. 29. We have to-day received the schedules, reference and adjudication in the matter of Vulc-all Rubber Co., Bank- rupt No. 3269. The matter has been re- ferred to Charles B. Blair as referee in bankruptey. The schedules show assets of $2,468.24 with liabilities of $1.610.27. The first meeting of creditors will be call- ed promptiv and note of the same — saic herein. The list of creditors of bankrupt is as follows: City Treasurer, Grand Rapids _.$115.91 B. F. Goodrich Co., Detroit _._”* 904.91 A. E. McGraw, Grand Rapids __.__ 51.43 Union Specialty Works, Broonville 29.00 Illustrated Current News, New men. (ne ee 15.60 Chas. L. Hovland Co., Chicago __. 177.00 Telephone Directory Adv. Co., Pee Dunn Electric Co., Grand Rapids_ 70.75 Reliable Tire & Accessories Co., Maker [eee 1.45 G. R. Lumber Co., Grand Ranids __ 15.21 Protection Products Co., Kalamazoo 8.41 Hamilton Service Corp., New York 17.31 Miller Rubber Co., Grand Rapids__ 12.30 Schwab Safe Co., Lafayette, Ind._ 100.00 Brown & Biglow. St. Paul, Minn. 52.00 Michigan Trust Co.. Grand Rapids 60.09 heraia, Grand Banids _......_...—s 2.3 Frees, Grand Uavpide ............_ 45.00 G. R. Gas Co., Grand Rapids_.unknown Consumers Power Co., Grand R. unknown Mich. Bell Tel. Co., Grand R. unknown DenHerder & Sons. Grand Rapids 36.15 G. R. Awning Co., Grand Rapids_. 25.00 Stocking Ave. Garage, Grand Rap. 75.00 Biodgett Hospital, Grand Rapids __ 25.00 G. R. Clinic, Grand Rapids ______ 92.00 In the matter of John Pethick, Bank- rupt No. 3052, the trustee has tiled his tinal report and account and a final meet- ing of creditors has been called for Nov. 11. The trustee’s final report and account will be considered and passed upon. Ex- penses of administration will be paid, and a final dividend to creditors declared and ordered paid. Oct. 31. On this day was held the first meeting of creditors in the matter of Robert Burns, Bankrupt No. 3251. The bankrupt was present in person and rep- resented by attorney Harry H. Geoghan. Creditors were present and represented. Claims were proved and allowed. The bankrupt was sworn and examined, with- out a reporter. No trustee was appointed. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Glen Snyder, Bankrupt No. 3171. The bankrupt was present in person and rep- resented by A. E. Ewing, attorney. Cred- itors were not present in person.’ Claims were proved and allowed. The bankrupt Was sworn and examined without a re- porter. No trustee was appointed. The first meeting then adjourned without date, an dthe case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Fay Hoppough, Bankrupt No. 3247. The bank- rupt was present in person and repre- sented by attorney J. Claude Youdan. Creditors were present in person. No claims were proved and allowed. The bankrupt was sworn and examined, with- out a reporter. C. W. Moore was named trustee and his bond placed at $100. The trustee was directed to investigate the value of certain real estate and report. This was done and the property abandon- ed as worthless over and above liens against it. The estate has therefore been closed and returned to the district court as a case without assets. Nov. 1. On this day was held the first meeting of creditors in the matter of Emery Aldrudge, Bankrupt No. 3260. The bankrupt was present in person and rep- resented by attorneys Corwin, Norcross & Cook. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined with- out a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court aS a case without assets. On this day also was held the first meeting of creditors in the matters of Charles E. Kocher, Bankrupt No. 3262. The bankrupt was present in person and not represented. No creditors were pres- ent or represented. One claim. was proved and allowed. No trustee was appointed. The bankrupt was sworn and examined, without a reporter. The first meeting then adjourned without date. and the case has been closed and returned to the district court as a case without assets. Oct. 31. (Delayed). On this day was held the first meeting of creditors in te matter of John L. Oom, Bankrupt No. 3244. The bankrupt was present in per- son and represented by attorney J. R. Gillard. Creditors were present in per- son_ and represented by attorney Myron H. Walker. Claims were proved and al- lowed. The bankrupt was sworn and ex- amined withcut a_ reporter. David P. Merriman, of Grand Rapids, was named trustee, and his bond placed at $100. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Mary Hanna, Bankrupt No. 3249. The bankrupt was present in person and rep- resented by attorneys Dilley, Souter & Dilley. The creditors were present in person and represented by Corwin, Nor- cross & Cook, attorneys and by G. R. Credit Men’s Association and C. W. Moore, agent. Claims were proved and allowed. The bankrupt was sworn and examined with a reporter present. C. W. Moore was appointed trustee and his bond placed at $100. The first meeting then adjourned to Nov. 7. On this day also was meeting of creditors in the matter of Roy M. Amos, Bankrupt No. 3228. The bankrupt was not present in person, but represented by Fred G. Stanley, attorney. Creditors were represented by attorneys Jackson, Fitgerald & Dalm; Mason & Sharpe and E. L. Arnold. Claims were proved and allowed. M. N. Kennedy, of kKalamazoo, was elected trustee and his hond placed at $5,000. The. first meeting then adjourned to Nov. 9 for further pro- ceedings and for examination of the bank- rupt. In the matter of Roy M. Amos, the trustee having filed his petition for leave to sell the property at auction, a sale of the assets at public auction at the prov- erty location of the bankrupt, at Kala- mazoo. has been ordered. The sale will be held Nov. 14. The sale will be held at Kalamazoo. The trustee of the estate is M. N. Kennedy, 250 S. Burdick St., held the first Kalamazoo, and to whom application should be made to see the property prior to the date of sale. Application to see the property may also be made to Abe Dembinsky, auctioneer, 114 Cherry St.. Saginaw. The property for sale is a com- plete retail jewelry store at Kalamazoo, showing a total appraisal for stock, fix- tures, turniture and equipment of $13,- 371.32. All interested should be at the place designated at the time indicated. Nov. 1. On this day was held the first meeting of creditors in the matter of Bert L. Achterhoff, Bankrupt No. 3250. The bankrupt was present in person and represented by attorney Harry G. Geog- han. The creditors were present in per- son and represented by attorney Jos. T. Riley. Claims were proved and allowed. The bankrupt was sworn and examined without a reporter. Roy Carolyn, of Mus- kegon, was elected trustee, and his bond placed at $1,000. The first meeting then adjourned without date. Nov. 1. On this day was held the first meeting of creditors in the matter of Ray H. Waldo, Bankrupt No. 3261. The bankrupt was present in person and rep- resented by attorney Walter J. Jones. No creditors were present or represented. Claims were proved and allowed. The bankrupt was sworn and examined with- out a reporter. C. C. Woolridge was named trustee and his bond placed at $100. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of George J. Selberis, Bankrupt No. 3257. The bankrupt was present in person and represented by attorney R. L. Newnham. The creditors were represented by Wicks, Fuller & Starr and by Corwin, Norcross & Cook. Certain creditors were also pres- ent in person. Claims were proved, but not passed upon at the meeting. The bankrupt was sworn and examined with- out a reporter. The creditors elected C. W. Moore, trustee, and his bond was placed at $500. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of American Woodenware Co., Bankrupt No. 3248. The bankrupt corporation was pres- ent by E. L. Golden, its treasurer and represented by A. H. Lyman, attorney. Creditors were present by Belcher & Hamlin; Corwin, Norcross & Cook, H. L. Campbell; Max E. Neal; Butterfield, Keeney and Amberg and Fred G. Tim- mer, agent. Claims were proved and al- lowed. The treasurer was sworn and ex- amined, with a reporter present. Philip Schnorbach was elected trustee and his bond placed at $5.000. The first meeting then adjourned without date. In the matter of Kalamazoo Apartments Corporation, Bankrupt No. 2945, the trus- tee has filed his first report and account. and an order for the payment of expenses of administration has been made. In the matter of Carl B. Ely, doing business at Johnson & Ely Candy Co., Bankrupt No. 3233, the trustee has filed his first report and account, and an order for the payment of the current expenses of administration has been made. In the matter of Sam J. Friedman, Bankrupt No. 3226, the trustee has filed his first report and account and an order for the payment of expenses of adminis- tration and a preferred labor claim has been entered. In the matter of Holland Canning Co., Bankrupt No. 3046, the trustee has filed in said court its final report and account, and a final meeting of creditors has been called for Nov. 18. The report and accout of the trustee will be considered and passed upon. Expenses of administration and preferred claims, as far as the funds will permit, will be ordered paid. There will be no dividend for general creditors. —_+2»—____ Egg Firmness Due To Favorable Storage Movement. The egg markets in October con- tinued signs of firmness, such as were so noticeable in August and Septem- ber. Trade has been active, prices have advanced, almost continuously, and in general conditions have follow- ed the trend established a month earlier. Prices at the leading markets ad- vanced 8 to 10 cents for the higher grades during the first three weeks of October, rather more than the usual seasonal advance. Now at the close of the month the price level for these better grades is higher than for the same period in 1926 for the first time in man months. It is interesting to note, however, that for medium and lower grades of fresh eggs the ad- vance has not been so great and prices are scarcely equal to those a year ago. For storage eggs prevailing selling prices have been consistently lower than in 1926. This condition has been a reflection of the supply situation to considerable degree. Receipts have been consist- ently light for the past three months, failing to equal those of a year ago. Furthermore quality has ‘suffered rather more than normally from sea- sonal defects. This caused a particular shortage of the finer quality eggs and the consequence was rapid advances in prices for this’ grade. ‘Medium and lower grades, being in fair supply and competing as usual with storage goods, found the going a little slower and prices advanced more moderately. Undoubtedly as much of the firm- ness of the market situation was due to the favorable storage movement as was caused by the light fresh receipts. By September 1 the surplus had been reduced to 80,000 cases, and by Oct. 1 had been entirely wiped out. In fact on that date holdings were lower than the corresponding date in 1926 for the first time since early spring. It must be remembered, that last year’s stocks appeared some- what burdensome during the fall and winter months. It is also worthy of note that there is more of a tendency each year to stress winter egg produc- tion. Already there are evidences of pullet eggs among the receipts, some increase has been noted, and the firm edge of the market has been some- what tempered. Confidence remains. to be sure, but it is generally felt that present prices have fully discounted the firm elements in the situation. — 27 >___ A Ton a Year Per Person. The commerc‘al movement of fruits and vegetables by rail ranges from thirty to for‘y million tons annually, from which it might fairly be deduced that total production of fruits and vegetables is not far short of one ton, per capita, per year. It should not be assumed that th's figure represents actual consumption, as the waste, or discarded portion, of fruits and vege- tables approximates one-half of the bulk. Our appetites for fruits and vege- tables have been continually whetted in recent years, through the introduc- however, tion of new varieties, and improve- ment in the quality of old varieties. In this way has consumption been in- creased. It is no longer possible to get a fair idea of the agricultural production of the country through a check-up of the fourteen or twenty-two principal crops, as has been our custom. Fruits, vegetables and nuts are constantly be- coming more important items of the diet of the average American. The peanut crop, so unimportant a few years ago that it received scant atten- tion from the agricultural departments, has for ten years, or more, been spread over from a million to two million acres, and we still import from 50 to 100 million pounds to add to our own crop. ———_>+-2—____ Where Desire Is Drowsy. Nothing works out right. In a town where you can park as long as you want to there is no reason why you should want to. *.¢ na x? 7° & ” a e > ‘* Y 4 a@ é ’ « $ » oe“ y mae ie ’ a a? he -1# < bh '? af 2 oe * 2 MICHIGAN TRADESMAN “Your Neighborhood Grocer” Adver- tising in Seattle. (Continued from page 20) “During this wonderful, etc., make your life easier and save worry, time strength and trouble by phoning to your Neighborhood Service Grocer,” etc. But that is the only slightly false note I have seen and it is a Minor one. Among the generalities, the most pointed and, to my mind, most prom- ising of effectiveness, is the one relat- ing to delivery service. This is well treated, both in text and drawings, es- pecially the drawings. This is so at- tractive that any housewife must read it and the general argument is espec- ially appealing. The one on bread, be- cause it is a special item, well describ- ed, which stresses quality in a con- vincing way. Phone for food, because that, too, is convincingly argued. Local pride is well emphasized in “All for Seattle,” wherein the environs are il- lustrated, tying suburban localities and the city center together intimately. The “Economy of Quality” is well argued, too. A weakness of all such advertising is the absence of tangible offerings, prices, quotations. [I think I know what prevents their insertion. First. we have the Federal Trade Commis- sion and its interference with proper business development, for it does little else. Second, there is maybe a little doubt or hesitancy among the grocers about all quoting the same prices. But I should disregard both these factors. Let the grocers meet and let it be argued by those competent tc analyze business expenses and profits that certain prices are sound. Then let each grocer go home and, without saying a word or making any agree- ment with anybody, let him price the goods to be advertised at the prices indicated. One experience will con- vince him that uniformity of prices on special lines is a great help in the task of building business. Cross the bridge of Federal trouble when you come to it. Chances are you will not get to it at all. If you do, the fight must go on, for combination and agreement on sound business lines is economic and not against public policy. Moreover, it is the only final basis on which in- dividuals can compete on equal ground with the chains, and therefore it is the individual’s right. Finally, weaklings will drop out of this campaign. Then will come the test whether the remainder have the courage and conviction to stick. It will eventuate that worthy grocers in all neighborhoods have established tha soundness of this co-operative idea. If they have to pay double—or more—for a time, to continue, let them do it. Others equally worthy will soon come in and restore the balance. Then the movement can be known for the suc- cess it deserves to become. I congratulate the Seattle grocers on what they have accomplished and demonstrated. I suspect that a lot of the credit is due to Frank Kannair, Seattle Secretary. Paul Findlay. ————_+++____ Special Lines To Feature in the Fall. (Continued from page 23) neglect his opportunities for working up a gocd fall trade, Newspaper ad- vertising should supplement window display, citcular letters can be used with a selected mailing list of farm customers, and even the rural tele- phone line can be utilized to good ad- vantage. Implement paint is a good line to push. It pays to educate the farmer to the importance of painting his im- plements regularly. In the fall and winter the farmer has time to do this work; and once the is educated to the fact that a little paint on his imple- ments every year is a real money saver, implement painting becomes an an- nual function. One dealer makes it a practice to secure advance information of all prospective farm sales. If a farmer plans to hold an auction sale, the deal- er talks to him over the telephone: “Why not give your implements a touch of paint before you sell them?” he suggests. ‘The paint won’t cost much, and it will pay for itself many times over in the better prices you'll get.” Usually this stunt results in an or- der for paint; and the practice helps to advertise the fact that implement painting is worth while. With the coming of cold weather, there is a natural human tendency to hug the fire and slacken aggressive effort. This is a mistake. Cold weather should be regarded by the wide-awake dealer as a challenge to him to hustle harder. He _ has the similar natural reluctance of his cus- tomers to overcome. Victor Lauriston. > ___ Belts Still Selling Freely. Despite the increasing tendency of retailers to turn toward holiday goods in their buying, the demand for wo- men’s belts keeps active. Present in- dications point to good business in them during December. One reason advanced for this belief is that, as staples, belts have become so popular they cannot be ignored. Another is that the decorative and jeweled buckles which are seen on novelty belts bring them directly into the holiday-item class. Antelope kid continues to lead all other belt materials in popularity, reflecting the great vogue for it in other leather costume accessories. + Striped Neckwear Is Favored. Manufacturers of men’s neckwear are completing deliveries on Fall or- ders and are receiving a fair volume of duplicate business. The indications are, it was said yesterday, that much business in holiday merchandise is yet to come from the retailers. Stripes and neat figured effects rule in the favored patterns, while the color pref- erence is divided between bright and more conservative shades. Some re- tailers are playing up mogadvre and regimental stripe designs in the higher priced ties and are said to be doing well with them. —_+~-+____ Scotch Golf Hose Selling Well. Despite their comparatively high price there is an active demand in this country for Scotch hand-knitted golf hose. High-grade men’s wear stores were said yesterday to be placing good orders for merchandise wholesaling at $60 per dozen. At this price the hose would retail at about $8 per pair. Fea- tured in this merchandise for the com- ing Spring and Summer seasons are twelve Scottish clan patterns worked out in a number of color combinations. Large diamond effects are also played up strongly. Marle yarns are used in the hose. —_—_+ +. Robes Selling as Gift Items. A particularly active demand for men’s lounging robes for holiday de- livery is told of by manufacturers, and the indications are that these items will probably stand out as leading gifts for men. The call is for the better- grade merchandise to retail from $15 up. Particularly favored are silk bro- cade styles having slippers to match. They are shown with satin facing and trimming on collars, cuffs and pockets. The lining is of either matching or contrasting silk. Leading the color preference are brown, blue, gray, maroon and plum. —>+. Antelope Leads in Handbags. An active demand for women’s hand- bags is still reported. Manufacturers said yesterday that antelope styles, in both flat and pouch effects, continued to lead in the orders placed. In some cases deliveries of the better grades of these bags cannot be had for a week or two, owing to the paucity of skins and the volume of orders booked. Some factors in the trade think that the ante- lope vogue will hold strong well into the Spring season. Fabric bags retain a good share of the buying interest, particularly the velvet types. OO Sports Garments Much Favored. From present indications next spring will:be one of the greatest sports wear seasons within recent years. The trend will be evident in coats, suits and dresses, it was said yesterday, and also in a variety of apparel accessories. The early lines of resort wear, which manu- facturers are now preparing, are com- prised almost entirely of sports types. The Fall demand for sports garments has been notable and has continued for a much longer period than was at first anticipated. Consumer interest in sports coats has been particularly keen. —_——_»-2.. New Billfold For Women. A new type of billfold for women, which they can carry conveniently in a handbag, has ‘been put on the mar- ket. It is made with an outer case, into which it slips easily. may be had either in a plain finish, with a narrow gold border, or em- bossed in attractive allover designs. Both the billfold and case are made of Morocco leather and the fold is lined with silk moire in contrasting colors. The article comes in two colors—black and old blue—and wholesales at $30 to $36 per dozen. 6-6. -. ._ The Few. The easy roads are crowded, And the level roads are jammed; The pleasant little rivers With the drifting folks are crammed But off yonder where it’s rocky, Where you get a better view, You will find the ranks are thinning And the travelers are few. Where the going’s smooth and pleasant You will always find the throng, For the many, more’s the pity, Seem to like to drift along. But the steeps that call for courage And the task that’s hard to do In the end results in glory . For the never-wavering few, This case © In Trouble. In the freight terminal of a certain railroad they had an Irishman whose business it was to check up shipments. compare freight bills and report what he called the “longs” and “shorts.” In other words—report shipments for which there were no freight bills, and bring in the freight bills covering ship- ments that had not arrived. The Irishman reported as follows: “We are ‘long’ one jackass and ‘short’ one bureau. I’ve looked all through the freight house and there’s no bureau for the freight bill. And there’s no freight bill for the jackass.” The clerk examined the freight bill which covered the shipment of “One Burro.” Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per Inch. Payment with order is required, as amounts are too small to open accounts. HARDWARE STOCK FOR SALE — Clean stock of hardware in a medium sized town. Stock will inventory at about $10,000. Tin shop in connection. Time lease on building. Good reasons for sell- ing. Address No. 717, c/o Michigan Tradesman. 717 WANT TO LEASE HOTEL—To lease a hotel in a good location, about thirty- five or forty rooms. In writing, send full particulars. Address No. 718, c/o Mich- igan Tradesman. 718 For Sale—Good clean stock of general hardware located in a good, growing community. Good school and churches. Inventory about $6,000. No trades con- sidered. Reason, old age. Address No. 9 ~- 719, c/o Michigan Tradesman. TIS FOR SALE—One good size safe, in A-1 condition; one set Dayton scales, A-1l condition; two common store counters. Must make room. Will sell cheap. Wie- ber Lumber Co., Fowler, Mich. 713 NEWS STANDS—In bus and electric railway terminals in Battle Creek, Grand Rapids and Jackson. Parcel check privi- lege, with long lease, making good returns on investment. Will sell singly or to- gether. Michigan Catering Co., 209 Fran- cis St., Jackson, Mich. 714 For Sale—Brick storebuilding, good location in Shepard, Mich. Write or see, Ellen M. Ryckman, Ithaca, Mich. 715 FOR SALE—Grand Rapids Wholesale Grocery stock. Address No. 707, c/o Michigan Tradesman. 707 For Sale—House two lots, or one, near Tampa, Florida. Consider trade for re- sort property. Also cottage two lots Narrow Lake, Eaton county, nearly new. Bargain $1,500. Write for particulars. S. F. Brunk, Eaton Rapids, Mich. 701 FOR SALE—Grocery stock and fixtures. First-class location, clean stock, good fix- tures. Price wholesale inventory. Deal direct with owner. Address Lock Box 452. Ypsilanti, Mich. 702 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich. Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Michigan. 566 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CoO. Saginaw. omc a NN NN a RRR T 32. MICHIGAN TRADESMAN Sent ont cette erate November 9, 1927 Items From the Cloverland of Michi- gan. Sault Ste. Marre, Nov. 8—We had our first snowfall this week for the season. While it was only a sample, it made us feel that the worst was yet to come, but with the continued stretch of fine fall weather we have enjoyed we will welcome the change. K. S. Taylor, of Oak Park, UC, is here visiting friends after several years’ absence. He likes his home near Chi- cago, but tells us that, while every- thing is prospering with him, they are living at high tension all the time. He is in the real estate business, has made some good deals, which have put him on Easy street, but does not enjoy life as he did while living at Pickford, where he got his start in the grocery business. Happiness dustry. Charles Krohl has purchased the gro- cery stock at Goetzville from Anthony Goetz, who has been in business there for upwards of twenty-five years. Goetzville, until the automobile start- ed, was one of the best business places of its size in the State, but since.that time it has been doing less business each year and for the past few years it has been falling off so that it is not a paying investment, so that Mr. Goetz has been at work for others. Mr. Krohl has not been in business before, but is going to give the business his personal attention. With a small over- head he hopes to make it pay. Mrs. Angeline Moshese, of Drum- mond Island, recently celebrated her 114th birthday and may live to cele- brate more. Her oldest friend, Mrs. Oliver LaPoint, died last June at the age of 109 years, which shows that Drummond Island is not only an in- teresting place, but a healthy place in which to live as well. On account of the closed hunting season in Wisconsin and Minnesota it is estimated that we will have at least 35,000 hunters in the Upper Peninsula this season. This will seem something like the tourist season again and we can look for some good stories and ex- periences; also the usual accidents which follow this sport. Gust Kirvan has purchased the pop corn business from Ed. Field, on Ash- mun street, and will continue it until the winter weather makes it unprofit- able any longer. This is Gust’s first adventure in that line of business and he expects by next summer’he will be an expert in that line. A branch postoffice has been estab- lished on the South side of Ashmun street, at the New Method laundry of- fice, with James Robertson, the pro- prietor, in charge. This will serve a good purpose, as it is over one mile from there to the postoffice on Port- age avenue. It's a good thing hens don't know how much masons get for laving brick. October was a record for that month in the history of this region, and November is starting off wonderfully fine. A year ago the visiting deer hunters were digging their cars out of the drifts and trying to get back home, the snow plows were in action, and all the birds had flown South. Now we are picking the second crop of rasp- berries and pansies and delphiniums and roses. The blackbirds have just said “bye, bye,” the crows have gone, also the robins, and the honk of wild geese is heard high in the air as these fowl wing their flight to Southern rice is a by-product of in- fields. Rains make the woods safe from fires. We surely are greatly blessed and live in a land filled with sunshine and pure ozone and water. William G. Tapert. —_—_-_-».—>2-->____—_ Gabby Gleanings From Grand Rapids. Grand Rapids, Nov. 8—Harry Nash, who has represented the Worden Gro- cer Co. for some time, has accepted a position with the R, T, French Co.,, of Middleville, covering the same ter- ritory. Arthur N. Borden, who has repre- sented Foster, Stevens & Co. in North- ern Michigan, ‘has accepted a position representing the Grand Rapids Hard- ware Co. in Pennsylvania, Maryland, Virginia, West Virginia and North and South Carolina. Mr. Borden will con- tinue to live in Grand Rapids. At the regular weekly meeting of the Salesmen’s Club, held in the Rotary room at the Hotel Pantlind Saturday noon, Nov. 5, a very interesting talk was given by Capt. Chas. E. Belknap. In introducing himself he said he was a salesman of “God’s out of doors,” and then proceeded with a most won- derful plea for the conservation of the beauties of nature for future genera- tions. R. W. Radcliffe, the new Presi- dent of the club,. presided. About sixty members and their friends were present. Benjamin Adams, who conducts a hardware store at White Cloud with his father, ‘has accepted a position with Foster, Stevens & Co., covering the Northern territory. George R. Perry, of the wholesale brokerage firm of Perry & Oudman, is very ill at his home, 326 East Fulton street. He is delirious most of the time, so that those who call to pay their respects have to be denied the pleasure of seeing him. Mr. Perry will be 79 years old if he lives until January. He has been connected with the wholesale grocery business fifty- one years. There is only one man living in Grand Rapids who equals this record—L. S. Freeman. C. Avery Geer and Homer L. Rex- ford have formed a co-partnership un- der the style of the Grand Rapids Sales Agency, to handle drug and gro- cers’ sundries by sample to the retail trade. The new firm will be located in the Weiss building. Mr. Geer has lived in Grand Rapids twenty-two years and was employed twelve years bv the Standard Oil Co. For the past year he has been employed by H. G. Kiusen & Son, of New York and Chi- cago. Mr. Rexford has been a pre- scription clerk for B. E. West for sev- eral years. J ~~ Buy Flour To Cover Normal Require- ments Only. The wheat market has been a sea- saw affair for a week or ten days, al- though some advance in price has been the net result of the fluctuations. The reports from the Canadian provinces indicate threshing is about completed and that the fair dry weath- er has caused the wheat to harden up, so there will be less loss through dam- aged grain than a year ago. In other words, conditions are very favorable in Canada, and as a result one of the largest crops in Canada’s history will be marketed. Apparently Canadian prices suit European buyers better than Ameri- can prices, aS we are doing very little export business on wheat, compara- tively speaking. It is reported that Duluth is shipping a great deal of wheat to Chicago, with the probability its final destination will be domestic markets. The reports from Argentine indicate that country is going to produce a good crop of wheat, which will come to market in January. In fact, it ap- pears the Western Hemisphere has produced above the average crop and, as a consequence, the market situation is inclined to be bearish in this part of the world. There are certain conditions which tend to off-set lower prices or rather conditions, in this part of the world, making lower prices. The corn crop is considerably below that of a year ago in quantity; is 7 per cent. smaller than last year’s world crop, with the greatest decrease in European coun- tries. This means, of course, that other cereals, the principal one of which is wheat, will have to make up for the deficiency in corn, and there should be a greater demand for wheat in Europe than a year ago. In the United States a great deal of wheat is being fed to animals, this be- ing done to a greater extent in some sections, of course, than others. In Michigan, for instance, a large quan- tity of wheat is being ground for stock feed. One elevator reports the grinding on toll alone of more than fifteen carloads, and we presume this practice is quite generally pursued in the soft wheat states, particularly in those sections that are not large corn growers. With a normal world crop of wheat and reasonably high prices it is hardly to be expected there will be material advances in the price of wheat, par- ticularly hard wheat. In the soft wheat territory the situation is some- what different. Michigan soft wheat, for instance, is bringing a substantial premium and will probably continue to do so, as it is in wide demand this year, quite a considerable quantity be- ing shipped to the St. Louis, Mo., mar- ket, and large quantities going to Toledo and the East. We are not believers in higher prices and personally feel it is going to be difficult to force wheat prices very much higher. Conditions really seem to favor lower priced wheat, but there has been so much bearish sentiment with apparent difficulty in depressing values, it would appear to be unwise to go short of the market. There is an old adage, the gist of which is, “It pays to be on the opposite side of wheat,” and if this runs true to form, we should be favorable to higher prices, as the vast majority of the trade believe in lower values. All things considered, it seems the policy of buying only to cover normal] requirements is the best one to pur- certainly until a more definite price trend develops. ’ Lloyd E. Smith. ——_2+.__- Annual Roll Call of the Red Cross. Monday, Nov. 14, marks the begin- ning of a campaign with which every SUCs red-blooded American citizen will find himself in hearty | sympathy — the Annual Roll Call of the American Red Cross. The disaster relief work of this won- derful organization has been brough: home to every newspaper reader dur- ing the months. The terribie floods which have swept through the Southwest, bringing not only desola- tion, but often pauperism in their past wake, have offered the Red. Cross an opportunity for service which they have risen to with superb. efficiency And now, as the campaign is about to begin, comes the news of another torrent sweeping through New Eng- end, bringing death, disaster and per- haps famine in its wake. Here, again, the Red Cross is making itself the savior of an afflicted section. These disasters, occupying the pub- lic eye because of their magnitude and awesomeness, overshadow much of the work this far-flung organization is do- ing. During the past year, no less than seventy-seven disasters have called forth the ministrations of the Red Cross; and, besides being first on the cround with food, nurses, camping facilities, the organization has raised $16,000,000 in rapid-fire campaigns and has contributed another $5,000,000 from its emergency fund. Next week’s campaign, however, is the annual drive for funds from which the budget for local work is derived. A goal of $30,000 in cash and 20,000 sought by a committee headed by Paul Gloebel, once captain of the University of Michigan football team. Fifty cents from each member- ship received is sent to National head- querters; the remainder remains at the disposal of the Grand Rapids Chapter, which covers the entire county. members is The county budget for 1928 will call for about $17,000. This inéludes the work of the Grand Rapids office, which is still handing many claims for dis- 9 result of the kaiser’s war, and is in charge (until Jan. 1) of Gov- ernment adjusted compensation, or ability as “bonus” applications. An important development of the county work has been the organiza- tion of nine classes in home nursing Miss Gladvs The classes, attended by 155 womer, are held in Ada, Byron Cen- ter, Caledonia, Dutton, Paris town- ship, (District 11), Rockford (2), Sand Lake, and Sparta. fifteen weeks; after its completion, it under the instruction of Blume. The course is for will be followed by another course of the same length, open to graduates of the first course. These duties are only a small por- tion of the work handled by the Grand Rapids office under the leadership of Miss Josephine Davis. A vast amoun: of work is done among war veterans: ‘ndeed, the Red Cross in Grand Rapids is justly earning its title, “The Great- est Mother of All.” —_+--___ John W. Kunkel, dealer in general merchandise and meats at Berlamont, renews his subscription to the Trades- man and writes: “We sure have had protection on different deals through our Realm of Rascality column. Yours for continued protection for merchants and best wishes for the coming years.” 7 N. IONIA AVE. office furniture. Grand Rapids Store Fixture Co. N. FREEMAN, Mgr. STORE FIXTURES — NEW AND USED Show cases, wall cases, restaurant supplies, scales, cash registers, and Call 67143 or write . Ra “22 & ef 4 : cr . eace «Bae