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RADESMAN COMPANY, PUBLISHERS:

 
 
  
  

   
 
 

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23PUBLISHED WEEKLY & (73.
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SUVS ON SSS NI OR SSS

GRAND RAPIDS, WEDNESDAY, NOVEMBER 30, 1927

 

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Number 2306

 

 

 

Why People Goto Church

Some go to church just for a walk,
Some to stare and laugh and talk,
Some go there to meet a friend,
Some their idle time to spend,
Some for general observation,
Some for private speculation,

Some to seek or find a lover,

Some a courtship to discover,
Some go there to use their eyes,
And newest fashions criticize,
Some to show their own smart dress,
Some their neighbors to assess;
Some to sean a robe or bonnet,
Some to price the trimming on it,
Some to learn the latest news,
That friends at home they may amuse.
Some to gossip false and true,
Safe within the sheltering pew.
Some go there to please the squire,
Some his daughter to admire,

Some the person go to fawn,

Some to lounge and some to yawn,
Some to claim the parish doles,
Some for bread and some for coals,
Some beeause it’s thought genteel,
Some to vaunt their pious zeal,
Some to show how sweet they sing,
Some how loud their voices ring.
Some the preacher go to hear,

Fis stvle of voice to praise or jeer.
Some their sins to varnish o'er,
Some to sit and doze and nod,

But few to kneel and worship God.

Rev. J. S. Bovueumnr.

 

Public Reference Library,

Library St

 

 

 

 

 

 

 

 

CANDLES?

WE CAN SHIP IMMEDIATELY

An approximate inventory of your candle stocks will indicate the styles needed for
your holiday sales.

To insure your receiving the desired styles at the earliest moment, your holiday candle
order will receive preferred attention.

If you have delayed ordering your holiday candles, we suggest that you communicate
with us to-day and receive the benefit of our prompt service. Place your order with the
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HE CANDLES illustrated will sell ;

quickly at a profit and increase your
business. These candles justly may be

DINETTE
TAPER

 

 

 

called “Holiday Favorites.”

Your attention especially is directed to
the Dinette Taper. This aristocrat of
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reception wherever it is shown. In struc-
ture it resembles a four-shaft Gothic
column. It is graceful as the slenderest,
well proportioned pinnacle. And in
craftsmanship and refinement, it is sug- .
gestive of Old World Cathedrals. The pee aay
Dinette Taper is a pleasing departure Tren
from the ordinary tapered candle.

       

The bright red Yuletide is greatly used
for burning in the windows during the
evenings from Christmas to New Years.
Also, it may be used to add warmth and
color to home decorations.

 

 

 

 

YULETIDE

When you communicate with us or with
our representative, ask about the attrac-
tive Display Chest which is furnished
upon request with full case orders for
Dinette and Superla Dinner Tapers.

STANDARD OIL

(INDIANA)
910 South Michigan Avenue -

COMPANY

Chicago, Illinois

 

 

|
HI

 

 

 

 

 

rman

 

 
 

A DESMAN

 

Forty-fifth Year

GRAND RAPIDS, WEDNESDAY, NOVEMBER

30, 1927

Number 2306

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES areas follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,

payable invariably in advance. Sample copies 10 cents +

each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 ce..ts.

 

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March

3, 1879.

 

 

CHICAGO’S FOOL MAYOR.

If the Chicago Board of Education
adopts Mayor Thompson's suggestion
to have the school teachers of that
city supplement by verbal instruction
such histories as neglect and ignore
American Revolutionary heroes of for-
eign birth, it is to be hoped that the
teachers will be a little more careful
concerning those heroes than the May-
or himself has been. According to
the dispatches from Chicago, he named
eighteen soldiers who are “skimpily”
treated in the histories of to-day, “only
two of whom were American born. Of
the others two were Polish, two Ger-
man, one Dutch and eleven Irish.”
When the teachers scan the Mayor’s
list they are likely to disagree with
him regarding the nationality of some
of the heroes he mentions. He can
hardly take refuge behind the state-
ment that when he used the term
“foreign born” he meant “of foreign
extraction,” for that phrase would in-
clude the entire Continental Army.
Doubtless there will be some teachers
bold enough to tell him that Anthony
Wayne was born in Pennsylvania,
Henry Knox in Massachusetts, Daniel
Morgan in New Jersey, John Stark in
New Hampshire and Philip Schuyler
in New York. The Mayor’s “foreign”
list, however, should create a discus-
sion which will lead Chicagoans who

heretofore have taken their history.

from the Mayor’s campaign speeches
to open their dust-covered histories
and look up his citations for them-
selves. That will be a decided gain.
THE CRUX OF THE MATTER.

President Coolidge puts his finger on
the core of the trouble in the soft-
coal districts when he intimates that
the industry is in a condition that
makes it difficult for some operators
to pay the wage scale proposed by
the miners. The industry is econom-
ically ill. It is badly in need of re-
organization. Mr. Coolidge indicates
that re-organization is going on. To
the miners who are dependent upon it
for a living the process seems very

slow. The situation is somewhat par-
allel to that in Great Britain, although
in the British mines there are antiquat-
ed methods of handling coal which are
not to be found in this country. The
tragedy of the whole matter is that,
while the cause of the unfortunate
state of affairs is well understood and
has heen well understood for some
time, there is great slackness in taking
hold of it and doing what is necessary
to straighten it out. That there are
too many coal fields, for instance, is
admitted, but the steps which should
follow this realization are not being
taken with any perceptible speed. The
delay, with the labor troubles which it
naturally invites, plays into the hands
of those who urge governmental in-
terference. So long as the public gets
enough coal and there are no bloody
outbreaks in the coal districts the ques-
tion may hang fire. But neglect is a
poor method of solving a problem
like this.

 

OUR GREATEST MENACE.

Science no sooner conquers one dis-
ease than the increasing prevalence of
another constitutes a menace to the
health of the Nation and challenges all
the resources of modern medicine. To-
day it is cancer. This dread disease
of middle age is admittedly increasing
throughout the United States, as the
control of other diseases prolongs the
average span of life and brings us
unscathed into the cancer danger zone,
and although it is not necessarily fatal
it must be treated in the early stages
“to have a fair chance of cure.” The
mortality statistics show that one in
every eight men between the ages of
55 and 70 and one in every five women
between 45 and 65 die of cancer. “The
most reliable forms of treatment,’ ac-
cording to the findings of the Inter-
national Symposiim on Cancer, “in
fact. the only ones as yet justified by
experience and observation, depend on
surgery, radium and X-rays.” It is in
view of these two factors—the preval-
ence of cancer and the virtual impos-
sibility of treating it with any success
except in the earliest stages—that the
American Society for the Control of
Cancer is now in the midst of its cam-
paign to disseminate information about
the disease, provide for free examina-
tion and diagnosis throughout the
country and raise funds for further re-
search into its causes and_ possible
It is not the purpose of the
campaign to frighten unduly those who
are approaching the danger period, but
it is believed that a “cancer phobia”

cures.

which would impel people to undergo
regular physical examinations would
be the best preventive of the disease
now possible.

SHAPES OUTLOOK ON LIFE.

Religion is a forced decision on
which depends our entire outlook upon
life, as well as our conception of God.
Our whole life is shaped by the de-
termination to consider the creative
power of God and the universe either
as pure physical machines or as beau-
tiful and divine forces, he said. The
former is a life of hopelessness, ot
cynicism; the latter of hope, idealism.

We are living in a time of religious
confusion. At present religious opin-
ions are painfully upset. You must
decide whether Christ is a revelation
or a psychological spark struck off in
a collision. You have to live one way
or the other. George Bernard Shaw
ascertains that what a man_ believes
depends not on his creed, but on the
assumptions on which he _ habitually
acts.

Hope and hopelessness are not the-
ories. They are questions of living.
One recalls Christ’s estimate of man.
The other from the mouth of Mencken,
says that man is a sick fly. We must
Neutrality is
a figment of the imagination on the

decide on one of these.
basic issue of life. To live with a con-
sciousness that life is purposeles means
nothing. That's hell. But to live with
a consciousness that God is revealed
by Christ, and that life is full of bound-
less possibilities—that’s Heaven.

CANNED FOODS CONDITIONS.

Canners have capitalized as much as
possible upon the reduced pack of
nearly all commodities this season un-
til it has been pictured that a marked
shortage is in sight. That contingency
is not indicated by the vast supply of
canned foods on hand in secondary

 

markets. So far resales have not been

an important factor in influencing
prices at the factory but there has
been some resale business put through
where an original holder has been con-
tent to take a profit on his goods rath-
er than to carry them for his own out-
lets later on.
considerable trading in the resale field
during the coming months and its ex-
tent will be largely determined by the

trend of the market.

There promises to be

Persons outside of France can easily
understand the feeling in
Paris in favor of allowing the Un-
known Soldier to sleep in peace. The

growing

pilgrimages to lay a wreath upon his
tomb are beginning to lose their sig-
nificance as the custom becomes a
means for personal exploitation and of
glorification of the vistor rather than
of the Unknown Solder. There is a
vast difference between the
who silently places her token of re-
spect beneath the Arc de Triomphe
and the self-important patriot of what-
ever country who makes his pilgrim-

widow

age to the French shrine while gen-

darmes salute and movie cameras

click. The French are too hospitable
to refuse what should be a privilege
to any visitor who asks to pay his re-
spects to the Unknown Soldier, but
there have been many instances with-
ing the past year when the tribute was
entirely secondary to the visitor’s de-
sire to win attention for himself. It
has been suggested that further pro-
fanation of the tomb could be prevent-
ed by removing it to Les Invalides,
where the Unknown Soldier cou!d lie
beside Napoteon. Whatever may be
done about changing the tomb, it is
certainly fitting that any public cere-
mony of tribute should be limited to
those worthy of such a privilege.
Americans have been, perhaps, the
worst offenders against good taste in
this matter, but Paris may be assured
of American understanding and sym-
pathy for anything that may be done
to preserve the sanctity of the Un-
known Soldier’s tomb.

ee

In voting for a pension to the widow
of Major General Leonard Wood the
members of the Cuban House of Rep-
resentatives have graciously shown that
the island republic still remembers the
services which General Wood rendered
when Cuba took her place among the
While the Cu-
ban knew that the Spanish-American

nations of the world.

War would mean the release from their
overseas rulers, they were by no means
clear regarding what their future would
be when the American Goversment as-
sumed control pending the setting up
of the new government. The island
was overrun with well-meaning re-
formers who knew what the Cubans
wanted even better than the islanders
did themselves. Our first attempts to
establish law and order were not so

successful as we had hoped. Later
General Wood became military gov-
ernor. It wasn’t an easy job. Many

citizens of this country favored sub-
stituting Anglo-Saxon culture for the
Latin, which had prevailed there for
centuries. General Wood was sever2-
ly criticized when he refused to in-
terfere with amusements, games and
social conditions of the Cubans, but
his government of Cuba became one
of the great achievements of his lite.
The Cubans have shown after a quar-
ter of a century that they understood
him better than some of his own coun-
trymen did at the time.

Congressman Snell says that the
Boulder Canyon Dam, Muscle Shoals,
Mississippi flood control and the Grext
Lakes-to-Atlantic waterway project
should all be disposed of at the coming
session of Congress. If this proves

true the “wets” will occupy a large

part of the political stage this winter,

   

2

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

A swindler has been counterfeiting
the rose, and we don’t mean “Abie’s.”
He has been imitating or diluting the
perfume of a well-known French firm
and selling it as the genuine article to
retail shops. Not only the rosee, but
chypre, l’origan and other fancy scents
have been watered and doctored and
put into bottles that are exactly like
the originals. Labels, corks, wrappings
and boxes have been made up to look
like the package of the real perfume,
and about the whole has been sprayed
the familiar aroma of the Paris house.
The story of this counterfeiter reads
very much like the story of detected
bootleggers. In their possession the
police also find bottles, labels, stop-
pers and cartons made in close imita-
tion of containers of genuine liquors.
There is one point of difference. The
bootleggers, despite all their elaborate
efforts to make their home-made gin
or whisky look real, can hardly expect
to be believed. The perfume swindler
had no such skepticism to contend
with. He passed himself off as a bona
fide salesman of the manufacturing
house, and the unlucky retailers were
completely taken in. Imitating per-
fume seems to be a new form of graft.
Crooks and confidence men are usually
satisfied with the old games, but oc-
casionally a fellow of inventive mind
thinks up a new one. The next man
to try it, or the other members of this
one’s gang, will not be so fortunate,
for retailers will suspect all perfume
salesmen of running their own still and
doing their own bottling.

 

No one, as far as is known, has been
able to determine accurately the aver-
age number of callers which the busi-
ness executive receives in his office
each day, but the number is known to
be very large. Aside from customers
and clients, there comes in and out of
his office a veritable stream of indi-
viduals and salesmen urging the pur-
chase of everything from books and
office supplies, to insurance or auto-
mobiles. Scattered among these legiti-
mate business offers are a few which
should have careful scrutiny. Not the
least of them is from the salesman who
solicits advertising space or directory
listings for a fraudulent or questionable
publication. The perpetrators of fraud-
ulent directory schemes, who it is esti-
mated, collect a sum of money each
year running into possibly seven
figures, do not confine their activities
to one line of business. Every busi-
ness man no matter what his industry,
is a target for the fraudulent directory
solicitor. This solicitor enters the busi-
ness office under many guises and
aliases. On many occasions he enlists
the aid of the telephone in furthering
his illegal practices. Business and city
directory listings are his bait in most
instances, and have borne the brunt of
his activities so far, for obvious rea-
sons. As modern business has grown
more complex, the need for specialized
directory service has also grown and as
this phase of the publishing business
expands so opportunities increase for
the unscrupulous promoter to vend his

eee

BBS Fl A I

MICHIGAN TRADESMAN

wares. The need of protection for the
business man, his firm, legitimate di-
rectory publishers and the general
public is apparent.

 

The National Better Business Bu-
reau and its forty-one affiliated local

Bureaus as well as fifty-six directory —

publishers represented in the Associa-
tion of North American Directory
Publishers and the Business Reference
Publications which stand as a protec-
tive barrier between these directory
parasites and the public. A report just
completed by the ‘National Better
Business Bureau covering a period of
eight months, Feb. 1, to Oct. 1, 1927,
describes this Nation-wide machinery
for public protection. For five years
the Bureau has investigated countless
questionable directory solicitations. At
present, there is in action a system by
which each Bureau is immediately and
fully informed of the work of the Na-
tional and other local Bureaus on ques-
tionable directory projects and the past
records of individual solicitors. Quick
and easy reference to this veritable
gold mine of information has played
no small part in the apprehension and
subsequent conviction of many fraudu-
lent operators. Warnings, in many
instances have been distributed in ad-
vance of solicitation in certain sections,
thereby spiking the guns of the ir-
regular solicitors before they _ start
operation.

 

The schemes employed by such op-
erators are much alike. Seventy-five
enquiries received by the Bureau from
the public during the period covered
by the report disclose about three gen-
eral types which have, apparently,
proved the most remunerative to the
illegal solicitor. Perhaps the most
well-known, is that type which trades
on the name of a well-known city di-
rectory. One man who operated in
this fashion was subsequently arrested
in St. Louis through the co-operation
of the National and local bureaus for
passing worthless checks. This indi-
vidual had hired an office and installed
a battery of telephones with operators
who successfully called up business
firms in that city and requested listings
in the new “city directory.” Unless
the person or firm solicited investigated
he assumed solicitation to be from the
regular city directory. Other solicitors
represent that space which they offer is
for well known and legitimate pub-
lications.

 

A second trend in directory frauds
deals with that operator who sends out
a bill for listing without preliminary
solicitations. While not exactly similar,
but one which has proved very mis-
leading is the practice used by a so-
called “Association.” The operations
of this organization occasioned many
complaints from business firms and in-
dividuals who had signed what they
thought was a request for information
in a free listing, only to learn later
that they had signed a contract. Very
profitably, the National Bureau’s ad-
vice to Read Before You Sign might
have been applied here for the blank
which the complainants signed carried
the contract in very fine print in an
upper right hand box of the letterhead,

balancing a cut of the directory which
appeared in the upper left hand corner.
Under the terms of this contract, the
signer had agreed to pay $50 per year
for two years for space in the di-
rectory.

 

Another objectionable method prac-
ticed by directory operators is to col-
lect, or attempt to collect, repeatedly
for the same listing or advertisement.
In the last few months, the combnied
efforts of National and local bureaus
in checking this type of solicitor were
exceptionally productive. One solici-
tor, who had defrauded business con-
cerns in many cities for a period of
years, was sentenced in Philadelphia
to from three months to three years’
imprisonment. An interesting out-
come of this conviction was the de-
struction of directory material which
the operator admitted having at his
home. Two bureau _ representatives
discovered and burned in the family
furnace two trunkfuls of “working ma-
terials’ which had been collected over
a period of years. Another individual
who was apprehended in Syracuse, N.
Y., is alleged to have collected from
the same firm on seven different oc-
casions. While it is impossible to ap-
prehend or check the perpetrators of
all fraudulent directory schemes, the
National and local bureaus in the fund
of information which is now on hand
and being added to daily, are building
an effective barrier to their wide-
spread operation. It is due to the bu-
reau's extensive fact-gathering facili-
ties and the active support given to it
by legitimate directory publishers that
many questionable directory solicita-
tions have been successfully checked
with increased protection to business
and the public.

—_+++_—_
Corporations Wound Up.

The following Michigan corpora-
tions have recently filed notices of dis-
solution with the Secretary of State:
Anchor Drawn Steel Co., Detroit.
Sparta Lumber Co., Sparta.

Home Lumber & Fuel Co., Alma.
Ruggles Metal Products Co., Grand

Rapids.

Carp Lake Manufacturing Co., Grand

Rapids.

Wilcos Motor Parts and Manufactur-
ing Co., Saginaw.

Wilbertmere Orchards, Inc., Detroit.

Maytag-Detroit Corp., Detroit.

Farmers State Savings Bank of St.
Johns, St. Johns.

Doerr Manufacturing Co., Grand Rap-
ids.
Whitman & Barnes Manufacturing Co.,

Detroit.

Northern Jobbing Co., Dowagiac.
Mausoleum Construction Co., Benton

Harbor.

Northern Orchards Co., Ishpeming.

Nichols & Co., Inc., Detroit.

Owen & Graham Co., Detroit.

Bessemer Auto Service, Bessemer.

Wakefield Auto Service, Wakefield.

G. H. Vickery Coal Co., Detroit.

Dupin Hotel Co., Detroit.

Dresser Clothing Co., Detroit.
—_++>—___

An interviewer once questioned a
big executive as to what he considered
the greatest qualifications for a suc-
cessful selling career. “Just the same
as for a chorus girl,” answered the

voice of experience, “two good legs.”
—_+-+____
The pitcher who tries to umpire as
well as pitch makes a fizzle of both,

Nevember 30, 1927

NO VIRTUE IN BEING RIGHT.

 

Unless One Is Ready To Defend His
Position.

Everyone who is candid with him-
self, and who maintains a first-hand
acquaintance with the facs, will readily
admit that there is a battle royal now
being staged between syndication and
independent merchandising in to-day’s
field of business. Or shall we say that
there would be, if the independent
forces were inclined to put up a fight?
If there is a spot in the country where
there is no fight being made, it is
because the independents refuse. The
centralized powers of business never
hesitate.

Why is it that the vast majority of
independent merchants are content to
abide in the deepest throes of a sweet,
supine sleep, their somnolence abso-
lutely unbroken by either the noise
of battle or the silence of their cash
registers? It is easy to be understood
how the independent grocer who has
been a farmer the first forty-five or
fifty years of his life and retired into
the grocery business would prefer to
make the most of his situation and hang
on by his eybrows as long as possible.
But how young men or veterans seas-
oned in the ranks of business can
stand by in unruffled resignation to
whatever fate may be theirs is a phe-
nomena which I cannot begin to
fathom.

Is it possible that it is because the
average merchant in the independent
ranks has no conviction on the point
at all? Is his view of the syndicate
competitor based entirely on the
grounds that all is fair in business so
long as you can get away with it?
When he is informed that a half million
dollars have been spent out of the
earnings of his neighborhood’ people
directly into the coffers of the mail
order house, chain store or peddler,
what is his reaction? If he sees in
this condition a real menace to the
fundamental structure of his neigh-
borhood, he is well on his way to be-
coming an able warrior; but, if he
merely sees so many shekels lost to
his bank account, then he is asleep at
the switch. What is more, until he
awakens to the facts of the situation,
he is justly entitled to the most abject
drubbing that the big fellow can give
him.

There is a popular impression run-
ning rampant in the public mind, which
influences people to consider a deed
less wrong so long as the perpetrator
“gets away with it.” It is a bigger
crime to be caught than to break the
law. And the average independent
merchant is no striking exception to
the rule.

Most men of business will admit
that centralized forms of merchandis-
ing, because of their concentration of
the money-flow toward the large me-
tropolitan centers, are breaking the
law of economics and sound business.
Yet the activities of these forces go
by unchallenged.

This attitude of the so-called Amer-
ican is unbecoming, to say the least.
It is not the spirit which was responsi-
ble for the birth and rearing of this

 

 

 

 

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November 380, 1927

MICHIGAN TRADES

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country. There was a financial reason
for the Revolutionary War, it is true.
The Boston Tea Party was staged be-
cause of an unjust levy by the British
crown upon the American colonists.
But it was not the actual cents per
pound of tea that aggravated the re-
bellion. It was the principle of the
thing. The fiery orator did not plead
that the oppressed colonists could not
pay the tax. The principle was that
“taxation without representation is
tyranny” and the fighting men of thir-
teen colonies proceeded to go to the
mat with the red-coats, swore support
to the Declaration of Independence
and fought it out.

The most unprejudiced, disinterested
individual in the world, if he be in
possession of an intimate knowledge
of time-tried economics, must declare
that the cause of the independent mer-
chant, on the whole, is the commercial
safeguard of the consuming public.
Centralization means syndication; syn-
dication carried to its culmination
means the inevitable elimination of
competition; and competition is the
only effective protection known thus
far against public imposition in the
marking of the price tag. That is a
principle. Have we come to a day
when Americans will fight for the dol-
lar, but sacrifice a principle?

“Then, why is the public so crazy
about price; and why is it so ignorant
in values?” asks some merchant from
his perch on the counter, “if that is a
principle, why can’t the public see it?”

The answer is this: If the merchant
doesn’t think enough of his scalp to
tell the public what the situation is,
the public should worry. How can a
merchant expect the public to take
seriously a threatened menace, when
the merchant himself shows no evi-
dence of concern?

Some say that the syndicate mer-
chant cannot be stopped. I suppose
some said the same of the red coats
in 1775; but, fortunately, someone else
had a different idea and the fighters
won.

The syndicate can be stopped and
there is just one force that can stop it.
That force is neither government nor
legislation. That force is Public Opin-
ion, and the edict of public opinion
is final. If the public will not patron-
ize an institution, that institution will
go out of business, regardless of its
size. This is a perfect illustration of
the adage, “The bigger they are, the
harder they fall.”

When speaking through the mouth-
piece of the Michigan Tradesman, I
know that I speak to merchants who
are wide awake; because I know the
modern merchant well enough to know
that he doesn’t spend three dollars a
vear just to give the mail man a job.
I know there are hard working, straight
thinking merchants reading this col-
umn each week and here is my word
to you:

If the time ever comes that the in-
dependent merchant as a class is driven
out of business to make room for his
syndicate competitor, he can never
truthfully make the charge that the
syndicate ran him out of business. The
independent merchant will never be

beaten by the centralized merchant. If
he is ever beaten, it will be because he
isethe victim of his own yellow streak.

Plain talk? I plead guilty to the
charge. And next week, if I may pre-
sume upon the good graces of this
paper that long, I shall try to answer
the question which Michigan Trades-
man readers are beginning to ask me,
in my rounds among them:

“What are we going to do about it?”

W. H. Caslow.

———_~»-+ +
New Stockings Start a Vogue.

Stockings no longer are selected with
attention only to color and weight,
but now must be considered as well
for their design and weave. They have
responded to the trend of all fashions
toward lively embellishment, with the
result that they have to be chosen
more carefully than ever to suit the
rest of the costume.

In hosiery for evening wear at the
moment, the open-work meshes are
much in demand, especially those that
show an almost infinitesimal dot in the
center of each tiny web, and have
in addition a very slender and grace-
ful clock extending well up on the
leg. Another sheer stocking is made
with a lacey knee design, which, al-
though it is produced in weaving the
silk, looks more like an insertion of
real Chantilly lace, when especially
made in black.

The short skirt no doubt has in-
spired the idea for another style, in
which a fancy banding is brought out
in a jacquard design just below the
knee. Some of these designs are two
or more inches wide and terminate in
an open-work pattern covering the knee
joint. In another design of this style,
in the composition of which the shoes
seem to have had a say, there are deep
ankle insertions worked out in oblongs.
One side of these is bordered by very
narrow clocks, which end in a small
replica of the original motif.

For those who prefer their stock-
ings without tracery, there are very
sheer designs in gossamer weaves, with
and without clocks. Clocks, by the
way, are a trifle wider—N. Y. Times.

oe
Gold Plated Jewelry Leads.

Gold plated jewelry is far outselling
any other type in novelty lines, es-
pecially the sets comprising necklace,
earrings and bracelets. The original
pieces from Paris are copied minutely
and sold at a price, bringing some of
the smaller ones down as low at $12
per dozen. Wide bracelets made up
of conventionalized motifs are in de-
mand for wear with the very long ear-
ring. Flat chokers made of linked
sections are sold for day and evening
wear. Occasionally there is just a

touch of silver introduced for contrast.
a

Name of Author Omitted by Mistake.

The article entitled Let Us Outlaw
War on page 16 of this week’s issue
is furnished by Hon. Solomon Levitan,
State Treasurer of Wisconsin, who has
given Tradesman readers pleasure sev-
eral times in the past and promises to
continue to entertain them occasionally
in the future. Mr. Levitan is a re-
tired clothing merchant who went into
politics as the crowning event of a
long and prosperous business career,

ROYAL
BAKING POWDER

Absolutely Pure

is made with cream of tartar, derived
from grapes, and for this reason you
can offer it to your customers as a
product of highest quality and purity.
Royal is the only nationally distrib-
uted cream of tartar baking powder.

4 Gavan =2 Bane aS

a} LEE _F

Sy

You can make a very at-
tractive window display with
Royal Baking Powder cans,
and it will not only sell Royal,
but all the other baking in-

gredients as well.

 

Royal Contains No Alum—
Leaves No Bitter Taste!

 

 

 

 

 

HMA I AAD A AAI AA IAAI AAA AAA AAA AAA AAD AAA ASA AAA AAS SSSA SAAS-

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Leave Your Estate
in Capable Hands

OU ARE BUILDING AN ESTATE MADE UP
of life insurance, property, investments, money
and, perhaps, a going business.

Probably you have made a Will in which you
have provided for what seems to you now a wise
disposition of your assets.

But have you taken any precautions to assure
that the Estate you leave will be soundly and cap-
ably managed ?

By naming The Michigan Trust Company as
Executor and Trustee under your will, you will enlist
the services of specialists in Estate management—
men of broad experience, sound judgment and
financial responsibility with adequate facilities at
their command.

May we send you the last edition of our booklet,

“Descent and Distribution of Property?”

MIcHIGAN TRusTt

COMPANY

THE

The first Trust Company in Michigan

 

 

 

 

 

Ee REE RCH ER COULTER EE TURIN CONS TETERNEETECCLEEY CIC

 

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MOVEMENTS OF MERCHANTS
Plymouth—Caesar Chodon has en-
gaged in the boot and shoe business.
Reeman—Charles A. Katthous suc-
ceeds J. A. Gamble in the grocery

 

business.

Wilmot—Charles Woodruff has en-
gaged in the shoe and shoe findings
buSiness.

Kalamazoo—Peter Sidorvish  suc-
Frank Grubka in the grocery
business at 602 Mill street.

Lansing—C. C. Cogswell succeeds
Hazel Abel in the grocery and general
store business at R. F. D. 3.

Lansing—Maurice A. Herrick suc-
ceeds E. J. Pierce in the grocery busi-
ness at 635 North Magnolia street.

Detroit—Leo H. Rowley, Inc., 2457
Woodward avenue, has increased its
capital stock from $10,000 to $20,000.

Detroit—-M. Toumajian, dealer in
boots and shoes at 13325 East Jeffer-

ceeds

son avenue, has filed a petition in
bankruptcy.

Ann Arbor—Conlin & Weatherbee
succeed the Conlin Co. in the men’s
clothing and shoe business at 118 East
Washington street.

Dowagiac—William Britton, dealer
in boots, shoes and men’s furnishings,
at 310 South Front street, has called
a meeting of his creditors.

Grand Rapids—John Thomas Batts,
Inc., 710 Monroe avenue, has decreased
its capital stock from $150,000 to $35,-
000 and 1,009 shares no par value.

Dundee — The River Raisin Fur
Farm, Inc., has been incorporated with

an authorized cepital stock of $10,000,
all of which has been subscribed and
paid in in property.

Detroit—The Renulife Electric Co,
4853 Rivard street, has been incorpo-
rated with an authorized capital stock
of $1,000, all of which has been sub-
scribed and paid in in cash.

Petoskey — Henry Stewart,  pro-
prietor of the Emmett Street Grocery,
1002 Emmett street, has sold his steck
and fixtures to Lee Vanderwee, who
will continue the business at the same
location.

Sault Ste. Marie—Krell & Waara,

proprietors of the Union Clothing Co.,

have dissolved partnership and_ the
business will be continued by Michael
Krell at the same location, 307 Ash-
mun street.

Detroit—The Stone Co.,

7261 Nuerenberg avenue, has been in-

Cadillac

corporated with an authorized capital
stock of £70,000, of which amount $63,-
200 has been subscribed and paid in
in property.

Mt. Pleasant—C. H. Twist has sold
his bakery and confectionery stock to
1. W.

stall a lunch counter and ice cream

and H. G. Hartsig, who will ins

parlor and continue the business under
the style of the Spoon & Straw.
Detroit—Rhoda Burke, importer and
dealer in apparel for women at 1242
Washington boulevard, has merged the
business into a stock company under
the style of Rhoda Burke, Inc., with
an authorized capital stock of $25,900,
$20,000 of which has been subscribed
and paid in, $500 in cash and $19,500

in property.
Ann Arbor—Guy W. Woolfolk &
Co., retail dealer in furnishings and

MICHIGAN TRADESMAN

apparel for men, women and children,
has merged its business into a stock
company under the style of Woolfolk
& Co., 336 South State street, with an
authorized capital stock of $40,000,
$27,000 of which has been subscribed
and paid in in cash.

Sandusky—The Borden Co. conden-
sery plant has been purchased by the
combined Risdon and Gabel creamery
companies, of Detroit, announces G. A.
Meyers, superintendent of the Borden
Co. This announcement comes on the
eve of the beginning of construction
work on a new factory at Sandusky
to be known as the Sandusky Milk
Products Co.

Manufacturing Matters

Detroit—The American Auto Heater
Co., 5930 Commonwealth avenue, has
changed its name to the Kozy Auto
Heater Co.

Detroit—The Ace Tool & Die Co.,
1310 Maple street, has incor-
porated with an authorized capital
stock of $10,000, all of which has been
subscribed and $7,600 paid in in cash.

Detroit—The Le Baron-Detroit Co.,
11631 Mack avenue, has been incorpo-

been

rated to manufacture auto bodies and
accessories, with an authorized capital
stock of 5,000 shares at $20 per share,
$100,000 being subscribed and paid in
in cash.

Muskegon — The Muskegon Furni
ture Manufacturing Co., Nims street,
has been incorporated to manufacture
frames for parlor furniture, with an
authorized capital stock of $25,000, all
of which has been subscribed and paid
in in property.

Detroit—The Sundstrand Oil Burner
Co., 14307 East Jefferson avenue, has
been incorporated to manufacture and
sell oil burners and oil heating fur-
naces, with an authorized capital stock
of $10,000, all of which has been sub-
scribed and paid in in cash.

Pullman—The Pearl Creamery Co.
has been incorporated to manufacture
and sell butter and other dairy prod-
ucts, with an authorized capital stock
of $15,009 common and $15,000 pre-
ferred, of which amount $20,000 has
been subscribed and $9,30627 paid in
in property.

Owosso—The Michigan Rubber Co.
has been incorporated to manufacture
and deal in rubber goods, with an au-
thorized capital stock of 20,000 shares
at $10 per share and 100,000 shares
class B stock at $1 per share, of which
ezmount $10,000 has been

and $2,509 paid in in cash.

subscribed

Battle Creek—Battle Creek has add-
Standard
lating and Novelty Works will suc-
ceed the Cueen City Plating and Nov-
elty Works. The former company has
leased the factory occupied by the Cole
Manufacturing Co. and will start pro-
duction in the near future. Edward
Holden, of and ©. A.
Crippen, of Battle Creek, are copart-
ners in the firm. The former is sales

ed a new industry. The

Kalamazoo,

manager and the latter factory man-
ager.

have
another industry, a new company, in-
corporated for $300,000 under the laws
of Ohio and named the Michigan Fer-

Lansing—Lansing will soon

tilizer Co., having purchasd a factory
site on Highmont street. The com-
pany will have a frontage of 400 feet
on the Michigan Central railroad. W.
J. Sprow and W. B. Merry, incorpo-
reters of the concern, assert a build-
ing will be constructed at a cost of
approximately $115,000. and that be-
tween fifty and 60 men will be employ-
ed the first year.

—_+3>—___
Be on the Lookout For These Cheats.

Lansing, Nov. 29—A party posing
as Mrs. R. N. Diltz, of Cynthiana,
Kentucky, is operating through de-
partment stores, passing worthless
checks on the Second National Bank
of Cynthiana. The party is a well-
dressed woman ‘between 25 and 30
years of age. She uses her marriage
license and Hertz driverless car card
as means of identification. She pre-
sents these checks after banking hours.

A large number of National Bank
Notes issued in the name of the First
National Bank of Rochester, Mich., and
unsigned by either the cashier or presi-
dent of this bank, are now in circula-
tion in and about Bay City. These
notes are in both $10 and $20 denom-
ination. The $20 note bears the por-
trait of Hugh McCulloch and the $10
note bears the portrait of Wm. Mc-
Kinley. All notes bear the Charter
No. 9218 in bold blue letters . The
bank numbers are from 12724 to 12759
inclusive. The notes were originally
consigned to the First National Bank
at Rochester, Michigan, but were
never delivered.

Any member or banker, coming in
contact with any of the above describ-
ed notes will please take them out of
circulation and forward them to the
U. S. Secret Service, P. O. Lock Box
22, Detroit, giving any and all informa-
tion as to the source from which note
might be received.

It is imperative that these notes be
taken out of circulation and the U. S.
Secret Service has asked this Bureau
to notify its members to this effect.

A few weeks ago we called atten-
tion to a check passer who had touched
up several local merchants with checks
of $35 each. We are pleased to re-
port that this party has been appre-
hended and is now reposing in the lo-
cal jail. County Detective Ray Geedes,
who was working on the case, finally
2pprehended his man in Royal Oak and
brought him back to Saginaw to face
the music.

A couple of ladies, representing
themselves as Miss L. O. Sherwood
and Mrs. A. Walters, were in Lansing
from Oct. 31, until a couple of days
ago. They went to a local printing
establishment and ordered advertising
material. The bill was small, but we
are now advised they have left town,
they failed to pay their bill at a local
hotel. We are also informed that they
failed to pay a hotel bill at Detroit and
one at Grand Rapids. They represented
to Lansing people that they were put-
ting on a kilties band at the local au-
ditorium. They were to have appeared
recently, but they failed to do so. They
have left Lansing and will probably
show up in other Michigan towns. As
near as we can ascertain, about all
these ladies are getting out of the
scheme is their living. We are unable
to find where thev have sold any ad-
vance tickets or collected money.

Jason E. Hammond.
Mgr. Mich. Retail Dry Goods Ass’n.
—_>2+-___
Signs To Carry Christmas Message.

Detroit, Nov. 29—Showing its pro-
gressive spirit, the Detroit Shoe Deal-
ers’ and Distributors’ Association voted
to purchase among the shoe dealers of
Detroit, fifteen electric signs reading:
“Make Everybody Happy — Give
Shoes, Sliopers, Hosiery, Buckles,
Spats for Christmas.”

Each member of the Association who
desires one of these signs will con-

November 30, 1927

tribute to the expense of erecting them.
In addition, placards which will be an
exact replica of the sign will be dis-
tributed among the shoe stores. This
is the first step in pushing the cam-
paign to bring before the public the
idea of purchasing suitable footwear
for Christmas gifts. The exact de-
sign of the sign and the placards has
not been decided upon as yet, but
capable people are working on the lay-
out and several designs will be sub-
mitted for approval to the association
at its next meeting.

The Edwin Clapp Co. opened its
Detroit factory store under the man-
agement of William S. Dowler on
Washington Boulevard, Detroit’s Fifth
avenue. Mr. Dowler was the buyer of
men’s shoes for the S. L. Bird & Son
Co., for three years previous to his ap-
pointment as manager of the Edwin
Clapp store and before that he was
with the Lindkle Shoe Co., of Detroit.

The store is furnished and decorated
in brown mahogany. An unique fea-
ture of the decorations is the color
scheme of the shoe boxes, which are
arranged on shelves around the store.
The boxes are of a pale yellow color
which harmonizes perfectly with the
color of the rest of the store. The
store will handle the line of Edwin
Clapp exclusive shoes for men only.

Dee
Saginaw Wholesale Bureau Plans
Entertainment.

Saginaw, Nov. 29—Arrangements

for the annual ladies’ night entertain-
ment of the Wholesale Merchants
Bureau of the Board of Commerce
were made at a meeting of the bureau
Monday evening at the Bancroft Ho-
tel. Monday, Dec. 12, was chosen as
the date for the party, which will in
clude Christmas festivities, dinner and
dancing. A committee to take charge
of it was appointed, consisting of G.
C. Gottschalk, Eugene Gase, A. H.
Perrin, ©. EF Watson and FE. W-
Peterson.

A. F. Hintz, chairman of the bu-
reau’s committee in charge of its re-
cent wholesale exhibition and Secre-
tary William A. Rorke, gave a report
of the show, indicating that the attend-
ance was the largest ever drawn by
the wholesalers’ event. There were
3,110 persons attending the two-day
sessions it was reported.

a

Ingenious Trap Devised To Keep
_ Moths From Tomatoes.
Virginia, Ill, Nov. 28—Ingenious

traps for devastating moths protect
tomato crops near here. Pans of kero-
sene are placed three to an acre and
about ten feet above the ground.
Electric lights arranged six inches
higher attract the moths and eventually
cause them to fall in the kerosene pans.
The owner of a farm using this de-
vice estimated that about half of his
tomato crop fell prey to the moth-
worm before this unique scheme was
devised. His losses have been cut in
two, he asserts.
—_+--___

Allegan—Since Peck & Hills, of
Chicago, purchased a substantial in-
terest in the Baker furniture plant
here, the entire output has been ship-
ped to the P. & H. warehouse in Chi-
cago, from which it is distributed to
the retail trade. A large building is
being constructed for the finishing de-
partment. A considerable number of
men have been added to the payroll
as the result of the Chicago connec-
tion.

——— >. ___

W. J. Kehoe, dealer in general mer-
chandise at Trenary, renews his sub-
scription to the Tradesman and writes:
“Without any exception whatever, this

is the best $3 value in the market to-
day.”

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November 30, 1927

Essential Features of the Grocery
Staples.

Sugar—Jobbers hold cane granulated
at 6.35 and beet granulated at 6.15.

Tea—The market has had a quiet
week, due in part to the holiday. This
of course refers to first hands business
particularly. Prices are comparatively
high and this also is having something
to do with the comparative dullness.
News from primary markets, particu-
larly Java, Ceylon and India teas, still
very firm. Orange Pekoes are par-
ticularly strong.

Coffee—The market for Rio and
Santos coffee during the week has been
slowly, but still softening on account
of its own weight. The Brazilians have
tried very hard to hold it up, but un-
doubtedly the whole list is a fraction
under what it was a week ago. There
were one or two slight fluctuations up-
werd, but they did not last. Mild
coffees remain unchanged throughout
the whole line. The jobbing market
for roasted coffee shows no particular
change, but certainly is not strong.

Canned Fruits—No excitement is to
be found in fruits. Some distributors
are clamoring for quick deliveries of
pineapple when they were tardy in
getting off their labels and are merely
paying for their neglect earlier in the
season. What California fruits are
offered do not appeal to traders now
as they have their own goods, and they
are running a chance on the market
later on. Apples are firm in all can-
ning areas as the pack promises to be
light.

Canned Vegetables — There are
plenty of staples like tomatoes, corn
and peas on the spot and local goods
are being drawn upon rather than or-
dering additional quantities at the can-
nery. Tomatoes have not been accu-
mulated in a big way but there are
plenty on hand and as long as the
Southern market remains unsettled
and does not advance traders are not
ready to stock ahead. Peas have been
taken against later needs and while
there is some interest in standards
there is little attention paid to other
grades. Many buyers do not want to
pay asking prices on corn but where
there is business it is made up of di-
rect purchases from the cannery and
from second hands. Fancy corn is al-
ready on such a high price level that
jobbers do not want to carry heavy
loads, even though the pack is known
to be short in that grade. Minor
vegetables have been featureless as
they are also inactive as to factory
demand.

Dried Fruits—The buyer is doing
the worrying about figs and dates for
immediate and for later outlets. For
about two weeks there have been few,
if any, figs offered from first hands,
and what will be done between now
and new crop is a problem which has
so far been undetermined. Importers
have washed their hands of both fruits.
They did not bring in the usual quan-
tities and refused to take a chance on
a surplus which might cause them a
loss. Importations have been curtailed
and a more or less bare market al-
ready results. A firm undertone ex-
ists and the price tendency continues
to be upward as unsold stocks are con-

MICHIGAN TRADESMAN

centrated in fewer hands. The domes-
tic line has been steady throughout
the list, with price changes pretty well
confined to apricots which have been
higher. The spot market has been
understocked since distributors went
into new crop conservatively earlier in
the season, but are now showing more
interest in Coast apricots. as the mar-
ket there is on the advance. Locally
the movement has been on the in-
crease and a much better than average
seasonable demand is in_ progress.
Greater firmness has also developed in
peaches due to cleaning up spot stocks
of old pack and light offerings of new
goods. Prunes and raisins are in less
than their normal volume for quick
distribution. New Oregon prunes have
only begun to arrive and the first cars
have rapidly moved out. Receipts of
new crop California prunes have been
continuous, but there has been no ac-
cumulation and there promises to be
none until after the turn of the year
as November deliveries have been
backward. Retailers have not been
buying prunes much in advance of
their needs, but they have been mov-
ing a large volume and a steady flow
of orders has been coming in from that
trade ever since new crop. became
available. Raisin stocks are larger and
in better assortment than during the
early fall, but there has been no heavy
arrivals to overstock the market. Many
receivers have not had their goods
delivered as rapidly as they were need-
ed and they have been clamoring for
additional working stocks of bulk and
package types. The Coast situation
is represented to be in better shape
and the larger packers are looking for
a general price betterment in the near
future. Currants remain high and firm
with a good movement in retail stores
occasioned by the holiday demand.

Canned Fish—The demand for
Alaska salmon has been light during
the week, but the markets, especially
on the coast, are firm and the coast has
been the Eastern parity. The trade
are taking California sardines better
on account of the firmness in Maine
Tana, lobster and crab
meat are quiet at the moment at un-
changed prices.

sardines.

Salt Fish—The mackerel situation
for the week has gotten into the back-
ground a little on account of the de-
mand for other things. The whole
line is steady to firm and the under-
tone is healthy.

Beans and Peas—The demand for
beans is very light. Pea beans are
easier for the week, so are California
limas. Some holders are trying to get
more money for pea beans, but have
not succeeded very well. The general
bean market is in buyers’ favor. Dried
peas, especially black eyes, are in light
supply and sellers are strong in their
ideas.

Cheese—The demand has been fair.
The offerings are light and_ prices
steady.

Nuts—The close of Thanksgiving
found the nut trade more lightly

stocked with the general line of nuts
in the shell than is usually the case at
the end of November. Foreign almond
and walnut stocks were lighter than
usual because of the low prices named

on domestic nuts and ‘both ‘have been
moving freely into consumption. Drake
almonds are closely sold up on the
Coast and some of the packers are out
and are being forced to prorata on
their remaining contracts. That is
true of medium budded California wal-
nuts. Independent packers did a big
business in California walnuts, and the
association has had its best year, it
claims, with all Coast interests closely
sold up. Stocks of unsold filberts are
lighter than usual for the season and
there are few Brazil nuts remaining in
the hands of importers. Predictions
are being made that the remaining
Brazils will soon be out of first hands.
The market has been more active since
declines occurred.

Rice—Retailers are known to be
carrying light reserves, as they have
been following the market and have
liquidated closely. Prices to the con-
sumer are on a reasonable basis and
there is a good steady movement even
if it. is of a routine character. Spot
stocks in the wholesale market are
light and there are no heavy shipments
in transit or under contracts for ship-
ment from the mill.

Syrup and Molasses—The weather
is not, at this time of writing, real
molasses weather. Nevertheless, the
demand seems fairly good. Prices on
new crop New Orleans molasses have
been named at comparatively low
basis, which indicates that molasses
this year is going to be lower than last
year. The current demand for molasses
is certainly better than one would ex-
pect from the weather. There will be
practically no carryover of old mo-
lasses, and the new crop is expected
to be considerably larger than last year.
Sugar syrups are in small supply and
the market is strong on that account.
The demand is fair. Compound syrup
is active and steady.

—_+-+>____

Review of the Produce Market.

Apples—Shiawassee and Wolf River
$1.75@2; Baldwins, $2.25@2.50: North-
ern Spys, $2.50@$3; Western Jonath-
ans, $2.75 per bu.

Bagas—Canadian, $1.75 per 100 Ib.
sack.

Jananas—8@8%c per Ib.

Beets—$1.50 per bu.

Butter—The market has had a poor
week. Supplies of fine fresh creamery
have been ample and the demand has
not been very strong. The only change
is a decline of lc. Jobbers hold June
packed at 44c, fresh packed at 46c,
prints at 48c. They pay 24c for No. 1
packing stock and 12c for No. 2.

Cabbage—$2 per 100 Ibs.

Carrots—$1.25 per bu.

Casaba Melons—$2.50 per crate.

Cauliflower—$2.25 per doz.

Celery—25@60c per bunch according
to size.

Celery Cabbage—$1 per doz.

Cocoanuts—$1 per doz. or $7.50 a
bag.

Cranberries—Late Howes command
$9 per % bbl. and $4.75 per ™% bbl.

Cucumbers—Indiana hot house, $2.50
@2.75.

Dried Beans—Michigan jobbers are
quoting as follows:

C H Pea Beans 922 $5.90
Light Hed Kidney __..----__-..<- 7.90

5

Dark Red Kiduey 2 7.65

Eggs—Eggs are firm and high. Fine
fresh eggs are not coming in in suf-
ficient quantities to satisfy the demand.
No change, however, has been made
in quotations. With the scarcity of
fresh eggs, fine storage eggs have been
wanted during the week and have sold
at steady prices. Local jobbers pay
50c for strictly fresh. Cold storage
operators are playing out their sup-
plies as follows:

April fipsts 20 32) 33¢
Apel seconds £220500 505500 2 29c
@heeks 20 26c

Egg Plant—$2.50 per doz.

Grapes—Calif. Emperors, $2.25 per
crate,

Grape Fruit — Florida commands
$4.50@5 per crate, according to size
and grade.

Green Onions — Chalotts, 90c per
doz.

Honey Dew Melons—$2.50 per crate.

Lemons—Quotations are now as fol-

 

lows:

900 Sunkist. $12.50

S00 Sunkist 00 12.50

S60 Red Ball 2.2 12.00

S00 Red Ball ¢ oo 12.00
Lettuce—In good demand on_ the

following basis:

California Iceberg, 4s, per bu. $5.00

Outdoor leaf, per hi. 125

Onions—Spanish, $2.75 for 72s and
75 for 50s; home grown command

tf>

Zz
>

+f

for white and $1.75 for yellow—
both 100 Ib. sack.

Oranges—Fancy Sunkist California
Navals are now on the following basis:

Qe $9.00
TAG 9.00
150) 9.00
(0 ee 9.00
200 9.00
216) ee 900
AoA ee 8.50
8G ee 8.00
OA 6.00

Red Ball, 75c cheaper. All sizes of
Floridas are selling at $6.
Peppers—Green, 40c per doz.
Potatoes—The market is dull and
quiet on the basis of $1.10@1.16 all
over the State.
Poultry—Wilson & Company pay as
follows this week:

Fieayy fowls 402005. 33 19¢
Eight fowls 13c
Freavy Browleys 000 Zle
light W. E. Broilers l6c
Quinces—$2.50 per bu.
Radishes—20c per doz. bunches for

 

home grown.

Spinach—$1.25 per bu.

Squash—Hubbard, 4c per Ib.

Sweet Potatoes—$3 per bbl. for Vir-
ginia; $2 per hamper for kiln dried
stock from Tennessee.

Tomatoes—$2 for 10 lb. basket of
hot house; $1 per 6 1b. basket from
Caht.

Veal Calves—Wilson & Company
pay as follows:

Bancy ooo l6c

Good l4c

Median 92 es oe I3e

Pogr 2 02 10c
Sn Ce

Work, planned spending and saving
are three definite princ‘ples which gov-
ern the route to success,

 

 

LIKED THE ANNIVERSARY.

 

Vcluntary Testimonials From Trades-
man Readers.

Lansing, Nov. 26—I have read the
anniversary edition of the Michigan
Tradesman with very much interest,
especially that part which refers to my
friend — everybody’s friend — Charles
Garfield. I well remember the first
time I heard that contagious laugh
when I was a junior at the Michigan
Agricultural College in 1885 and it has
been my good fortune to meet him fre-
quently during all of the intervening
vears.

I think the happiest laugh I have
ever heard him make was when I was
manager of the dry campaign in Kent
county in 1916. He was a member of
the executive committee of the Kent
county campaign and was sent down
‘o «he office of the Michigan Trades-
man to get a donation from the editor.
He came back with a valuable piece of
paper s gned E. A. Stowe and I almost
imagine I heard his happy laugh be-
fore he reached the entrance door of
the Y .M. C. A. building.

In the room at that time attending a
meeting of the executive committee
were Phil Fuller Ed. Qwen, C. C.
Follmer, Van Wailin, C. W. Carman,
Roy Hatten and myself. The getting
of the s'inews of war was not such a
difficult job for the manager with men
like the above behind the guns.

Jason E. Hammond.

 

Toledo, Nov. 28—Hearty congratu-
lations on the splendid edition of the
Michigan Tradesman, forty-fourth an-
niversary. It, indeed, has been inspir-
ing for the writer to read the many
splendid articles. particularly the one
by Mr. Gilleland on the grocery busi-
ness. In our opinion he handled the
matter fairly and straightforward and
every retail grocer should read and
profit immensely through the sugges-
tions given.

Every issue of the Tradesman which
comes to my desk is read from cover
to cover, and I agree that it, unques-
tionably, takes foremost rank as the
leading grocery paper of America.

N. L. Schmid.

Kalamazoo, Nov. 28—While I am
somewhat late in writing you my ap-
preciation of your forty-fourth anni-
versary issue of the Tradesman, I am
very sure that you receive so many
that vou did not miss a line from me,
but it certainly was a wonderful pro-
duction.

For several years I have read your
valued journal and it has been a help
to me in many business matters. Your
advice on various topics has been
riven after a great deal of time and
thought on your part and if more mer-
chants would heed your advice they
would prosper as well as save many
hard earned dollars which now go to
make up the wealth of those you
handle without gloves in your Realm
of Rascality.

It is my wish that you be spared for
many many years to continue your
good work in editing such a valuable
paper as the Tradesman, but the Grim
Reaper continues to gather in the good
as well as those you mention in the
Realm, even though we feel they
should be plucked first. Of course,
the time will come when all of us, good
or bad, must pass on.

Frank H. Clay.

East Lansing, Nov. 21—I think your
symposium about Mr. Garfield was a
preat success. I am glad you under-
teok it. Incidentally I want to com-
pliment you on the anniversary issue
of the Tradesman.

Kenyon L. Butterfield.

Indianapolis, Ind., Nov. 23—The an-
niversary edition of the Tradesman re-

MICHIGAN TRADESMAN

ceived and most of the articles therein
are mighty good reading for any
banker. Lawrence A. Wiles.

Grand Rapids, Nov. 23—I want to
congratulate you on your forty-fourth
anniversary issue of the Tradesman.
It is splendid. While I am happy to
congratulate you, I feel that the State
of Michigan on your subscription list
is more to be congratulated for having
had the privilege all these years of
reading a real live magazine. More
power to you.

With best wishes for

 

service, and that you personally will
enjoy many more years of health and
happiness. Wayne W. Putnam.

Shelby, Nov. 25—Your anniversary
number was certainly a credit to your-
self and you must experience consider-
able pride in the accomplishment of
this, as well as other of your worthy
efforts. You have been a constant in-
spiration to my father and through
him to us boys.

I will attend the Western Canners
Convention in Chicago Monday and

 

At a recent charitable entertainment conducted by a church
organization, Miss Elizabeth Porter, of the E. A. Porter Co.,
Kalamazoo, and the Porter Shop, Grand Rapids, took the part
of a French doll, which means that she had to walk mechan-
ically and refrain from uttering a word for two and a. half
hours for two evenings. The companion is a lady, dressed up

to resemble a Frenchman.

The gown worn is a French crea-

tion Miss Porter purchased on her recent trip abroad for a

young lady customer.

Quite a few men would be willing to

invest in an imported gown if they could secure immunity
from the conversation of women for five hours.

.

many more years of splendid success.

W. J. Wallace.

Detroit, Nov. 23—I have just finish-
ed reading your forty-fourth annivers-
ary edition and I want to say that I
like it very much. You and those who
are associated with you have prepared
an excellent number and I know that
it will be much appreciated by the
large number of friends you have. I
trust that future years hold for your
good publication a greater measure of
success and wider opportunities for

Tuesday and leave from there for
Washington, D. C., to assist in arrang-
ing the program for the National Can-
ners convention, to be held in Chicago
in January. H. K. Royal.

E. A. Stowe, live-wire editor of the
Michigan Tradesman, issued last week
his forty-fourth anniversary number
of that splendid trade journal. Editing
is a real job with Mr. Stowe and his
vigor and sturdy independence put to
shame many younger men who would
like journalistic honors but are un-

 

November 30, 1927

willing to pay the price in everlatsing-
ly-at-it, honest-to-goodness _ service.
Mr. Stowe hopes to make it a half cen-
tury in the editorial harness and the
Ledger certainly hopes to see his
wishes granted—Lowell Ledger.

——_>>~<-—____
When on Your Way, See Onaway.

Onaway, Nov. 29—It seems mighty
good to see the familiar face of
Dorothy Dix in last week’s Tradesman
and the picture adds a lot to her well
written article on Christmas Sugges-
tions. Even though the picture didn’t
accompany the article, even though the
signature were absent, the admirers of
her writings would recognize the
author.

I cannot imagine what circumstances
one would be in who could not profit
by her suggestions; they apply to us
all, poor, moderate circumstances and
wealthy; from childhood to old age;
would that the givers of Christmas
gifts in ther entirety could have a
copy of the article for a guidance this

year. It is fortunate for one thing,
that it appears in the Tradesman

where it reaches an abundance of in-
telligent readers, not insinuating in the
least why they are in need of advice
more than others, but believing the
good suggestions will be highly appre-
ciated and acted upon.

The deer hunters are returning to
their various homes, some highly elat-
ed over their “kill,” others sadly dis-
appointed, and the remainder, being
good sports, well satisfied anyway for
the blessines afforded in being out in
the open, taking the rough with the
smooth and breathing God’s pure oxy-
gen. Venison for some, experiences
and memories for the others.

What’s going on in town? Well,
Vern Tran was lured into the open by
the call of the wild, locked up his
tonsorial parlor and advised his cus-
tomers to patronize his competitors;
Bill Van Loon likewise; the men can
stand this. but the ladies protest in
both cases; queer, isn’t it? So much
for the barber shops. Lorn Manning,
the grocer, followed the example of
the barbers while his capable wife acted
in the capacity of “head: man.” Armon
Lee, proprietor of Gumm’'s, Inc., is
plastering everything high and wide
with his pre-inventory. sale, while
Harry Bye and his busy little wife are
diligently attending to their regular
trade and building and improving their
plans for their lake resort touring trade,
which they cater to each season with
gratifying results.

The second Indian summer of the
year has given farmers an opportunity
to get some fall plowing done and dur-
ing Thanksgiving week the home
comers and pleasure seekers a chance
to enjoy some late outings.

Squire Signal.

Are You Helping Him?

I have an auomtobile—
It’s as nice as nice can be—
And best of all my Grocer
Is buying it for me.
When out upon a road I drive,
I do not let them pass;
And best of all, my Grocer
Is helpng buy my gas.
And if I break an axle,
No need for me to care,
I have a wiiling grocer
Who always treats me fair.
Some day I'm going to pay him
(That. is, if things go right),
But if in trouble I should get,
It’s grocery bill—good night!

Didn’t Stop, Look and Listen.

Here lies the body of Samuel Crane,
Who ran a race with a speeding train.
He reached the track, got near across,
But Sam and his ear were a total loss.
The sexton softly tolled the knell,
Speeding Sam on his way to—well,
If he'd only stopped to look and listen,
He’d be livin’ now instead of missin’.

—_————— >>>.

Looking and Overlooking.

If we notice little pleasures
As we notice little pains;
If we quite forget our losses
And remember all our gains;
If we looked for people’s virtues,
And their faults refused to see,
What a comfortable, happy, —
Cheerful place this world would be!

 

 

 

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November 30, 1927

MICHIGAN TRADESMAN

 

Germany and America As Future
Friends.

Grandville, Nov. 29—The question
as to who won the kaiser’s war is be-
coming pretty thoroughly understood
as time goes on its way.

General Ludendorf, chief strategist
of the German armies, now says that
the United States Army saved the
Allies from utter defeat; St. Mihiel
was doomed by the strategy of Gen-
eral Pership, and much more laudatory
of Yankee arms along the same line.
While Britain and France have not
been liberal enough to acknowledge
this, the evidence coming from such
a source must convince the world of
the truth that America’s two million
soldiers thrust inte the war at an op-
portune time saved England, France
and Belgium from the fate of extinc-
tion so far as their nationalities were
concerned.

‘Wherefore the Allies have their ex-
istence to-day, owing to the American
soldiers and marines. Well and good.
Then is it not sickening to note how
England as well as France is hoisting
brickbats at this country to-day and
some of them predicting the next big
war will be between England and
America.

‘This, of course, is not likely, since
Britain has a wholesome respect for
the efficiency of the American soldier
as demonstrated in the kaiser’s war.
From that John Bull may well argue
that he would be little Iess than a fool
to ever again try conclusions with
Uncle Sam in a military way.

This is not likely to happen, but
Ludendorf’s comments on the war and
America’s part in it go to show that
the one-time animosity displayed by
Germany for the United States died
the death in the dark days of 1917-19
when Uncle Sam’s boys convinced the
kaiser’s soldiers that a Yankee in
khaki was fully equal if not superior
as a fighting machine to the best fight-
ers in the German empire.

This lesson was so well learned it
served to convince German public men
of the futility of holding enmity
against America. To-day the best
friends we have in Europe muster un-
der the German flag.

Av wonderful transformation since
the day that insolent mynheers sank
American shipping without as much as
saying by your leave. The doughty
fighting qualities of the American sol-
dier convinced those arrogant and
bloodthirsty Teutons that the biggest,
treest nation in the world, mustering
under the Stars and Stripes, was far
more desirable as a friend than as a
foe.

It s good that this is so. However
much we love England because it is
our fatherland, we are their rivals on
almost every sea in a business way,
and our friendship will not stand the
strain of too much bulldozing by our
British relatives when it comes to mat-
ters pertaining to oil, rubber and other
products too numerous to mention
here.

Since the close of the kaiser’s war
the German people have held out the
right hand of fellowship to the United
States and signified their desire to be-
come friends. This does not make
amends for the cruelties practiced by
the Huns in that war for agrandize-
ment of the Hohenzollern dynasty, yet
if our one-time foes are willing to
atone for their beastliness and brutal-
ity it may not be wise for the United
States to turn the cold shoulder.

The Yankee soldiers were denomin-
ated “pigs” by the Spaniards at the
time of the blowing up of the Maine.
At the end of a short war the haughty
Dons learned their lesson and have
been very submissive ever since. There
is nothing like a good threshing to
brng highhatted insolence to a come-
down.

Germans and Americans have be-
come very good friends since we pre-
vented the overrunning of Europe at

 

their hands. Those fellows have a
wholesome respect for Uncle Sam to-
day where once they regarded him
with disdain, not to say contempt. For-
tunately we were not too proud to fight
when the trial came, from which fact
we Owe our present status in world af-
fairs to-day.

Germans were a considerable factor
in the settlement of our Western ter-
ritories in the days before the civil war
and some of the best fighting regi-
ments in the Union army were com-
posed of Germans.

“T go to fight mit Siegal’? was the
cry among German immicrants, and
behind Siegal and Carl Schurtz many
Western Germans did splendid fighting
for the Union and the flag from the
days of 1861 to 1865. It was because
of this fact that German citizens in
America were held in high esteem for
many years after, until the kaiser’s war,
which showed them up in another
light.

The civil war is long since past, and
that other war in which German and
American soldiers were pitted against
each other to the death, is now ten
years in the tomb of oblivion. That last
struggle did not entirely alienate the
one-time friendships which had sealed
itself in bloodshed on the American
continent, so that to-day, ten years
after, Americans and Germans are af-
filiating once more as friends.

It is better so. Every passing year
annuls, in a measure, the bitterness of
that ferocious war, and the gentle
hand of peace is sowing seeds of kind-
ness where once the fierce visages of
hate scowled upon the world.

Other wars may, and, indeed, will
undoubtedly come, but it hardly seems
possible that America and Germany
will again be embroiled in the same,
not as enemies at least.

Strange as it may seem, wiseacres
have solemnly declared that the next
world debacle will be between the
English, French and Japs on one side
and the United States and Germany on
the other. Baseless figuring, of course,
and yet such a war is in truth more
likely to come than is another contest
for the mastery between America and
Germany.

At present the lion and the lamb are
making desperate efforts to lie down
together in peace. Germany’s seeming
efforts to conciliate her old enemies
and to acknowledge that she alone
was to blame for the kaiser’s war cer-
tainly speaks well for the future peace
of the world. Old Timer.

—__+++___

Shoe Buckles Return To Style.

Shoe buckles are again the fashion
and now have a styling all their own.
For instance, it is very important that
they’ be placed on just the right type
of slipper or pump. With the very
large tongues the huge squares are
best; while the shorter and broader
ones take the oblong shapes. Another
style note creeps in, also, in the matter
of design. Those buckles with all-
over designs of cut steel are most
suitable on the plain leathers, while
the open-work patterns with filigree
designs fit in better with the brocades,
the satins and all shoes that show a
touch of the ornate either in the ma-
terial or design. Evening buckles are
decidedly smart and becoming on most
of the new opera pumps. The vogue
for gold and silver is seen here, the
buckles being made in both. A plated
finish is also popular. With these new
evening buckles occasionally a picoted
backing of the shoe material is used
to give a soft and flattering appearance,
and incidentally to take the place of a
tongue. Where a single color scheme
is desired, there are gold buckles set

entirely with topazes, which, together
with rhinestones, are most in favor
so far this season.

Now that most women have had
their fill of the new types of stockings,
or rather the fancy heels that one has
seen on them in recent seasons, it is
time for a change. Along has come
a new stocking that is without any heel
identification, but instead has a shad-
ow-like seaming down the back—or, in
other words, a slight reinforcement for
about a half inch on either side of the
seam. This extends from the sole to
the very top and is very becoming, giv-
ing an unbroken line from the heel
of the shoe to the hem of the dress.
This new stocking is made in chiffon
and medium weights, and in all the
new fall colors.

2-2-2
Has the Right Ring.

In these days when it is alleged that
in the seats of the mighty many re-
gard certain parts of our constitution
as a good thing for their employes, but
who themselves regard it as a scrap
of paper, it is rather heartening to see
a club as select and exclusive, with a
membership of high standing in the
business and social world, as the Lake
Placid Club, at Lake Placid, N. Y.,
take a strong stand on violations of the
organic law of the land. In sending
out their winter sports booklet they
say: “No liquor will be allowed on
the premises; club standards are in
full force in winter as well as other
seasons; the club is unwilling to en-
tertain any who plan to violate the
law while here, whether on or off the
grounds, by possession, purchase or
use of liquor; smoking by women is
not allowed; lotteries, raffles and other
gambling, even for small stakes, are
not permitted, and any conduct not in
conformity with wholesome social and
ethcal standards is entirely out of
place; bringing liquor tc club grounds
and using it for cocktail parties or for
other social drinking is in violation of
both law and club rules; members are
urged not to give introductions to
those who will be embarrassed and dis-
appointed at the strict enforcement of
these regulations.

There are many other places where
law violators can go. The club is for
people who find their vacation pleas-
anter and more profitable because of
the unusual high standards observed.
This is mentoned, not because many
come who are indifferent or opposed
to these standards, but to induce the
few who are to stay away.

C. C. Follmer.
——_>->___
Buyers Taking Matrons’ Hats.

During the past week some business
has been done here in matrons’ hats in
small-brimmed models and_ turbans.
The latter are sought mostly in satin,
with an ornament of some kind for
trimming. Taffeta and faille seem to
be the favored materials for brimmed
models, which usually have larger
crowns. Satin crowns are shown on
small felt brims and are selling very
well. The recent demand has been
mostly for hats wholesaling from $5
to $7. Black is by far the biggest
seller. The other colors wanted are
beige, brown, some grays and rose.

Has Novel Shoe Combinat‘on.
For the holiday notion business or to
be featured as a bridge prize, there is
a novelty shoe horn and button hook
The two
articles are attached by a strong steel
ring and are made of galalith in the
popular shades of red, blue, tan, green
and purple.
case to match, with a further bit of
ornamentation
metal rim on the outer flap of the case.

The wholesale price is $12 a dozen.

combination on the market.

Each set comes in a suede

given by the broken

Stock Companies announced Novem-
ber 10 Nation-wide Increase in

Liability Rates.

The companies assert that this action
was necessitated on account of the in-
creased number of accidents and the
unreasonable claims and exaggerations.
Collision losses have also greatly in-
creased the past year. Automobile
owners now appreciate what a serious
thing it is to drive a car. During the
past ten years, more than ten com-
panies writing automobile insurance,
have either retired or quit. Some will
make a low rate for a while and then

find that they are not getting the

proper rate.
—->-—>_____

The Citizens’ Mutual Automobile In-
surance Company Is Finishing

Its Most Successful Year.

While claims are on the increase,
the company makes a rate that will
meet the losses with safety. It has a
state-wide organization to adjust claims
and its record for settling liability
claims is good. No matter in what
part of Michigan you drive, the com-
pany has an agent or attorney to give
service. It is important for the auto-
mobile owner to know that they are
insured in a reliable state-wide com-
pany. The company has the reputa-
tion of paying all reasonable claims
and it is prepared to defend and pro-
tect the members from those who at-
tempt to exaggerate or enlarge their
claims. Judges and juries realize that
the automobile means a lot to pros-
perity and success in business and
that the automobile owner should be
unreasonable de-

protected against

mands. The personal attention given
by the officers and adjusters has done

a great deal to build up the

CITIZENS’ MUTUAL
AUTOMOBILE INSURANCE
COMPANY

Howell, Michigan,

 

 

KEEPING CONGRESS GUESSING.

Observation of the comment of the
press shows that Mr. Coolidge’s sup-
pression of the chain-letter “draft” ef-
fort has not been received quite as
happily as previous White House ei-
forts along these lines.

No one, of course, can predict what
Mr. Coolidge The
and surprise of the Rapid City renun-
c.ation are still in the atmosphere. But

we are beginning to believe that we

will do. mystery

shall not receive any clarifying state-
the
session — shail
have been passed. There may be furth-
er indirect action when the Republican
ten days
hence, but Congress, as we see it, may
be the key to the situation as it stands

ment until the crucial hours of

coming Congressional

National Committee meets

in the President’s mind.

Usually the December session at the
end of the term of a President who is
not
most rebellious and unconstructive at-
With the “big
stick” at the other end of the avenue
rendered powerless, politics reigns su-
Neither Sena-
tors nor Representatives are restrained
by fear of executive use of patronage.
A President who is about to step out
of office may be safely defied. Roose-
velt found this out: so did Cleveland.

Normally, the session just opening
Before the Da-
kota renunciation Mr. Coolidge would
have had unreduced power, as his re-
nomination would have been regarded
By that renunciation he
changed the situation considerably. But

seeking re-election is one of the

fairs in

government.

preme on Capitol Hill.

would not be as free.

as certain

is it to his interest or that of his party’s
program to change it still more?

As things are now, enough politicians
and laymen accept the possibility of a
“draft” to make the usual run of Con-
gressman feel that, after all, he may
find Calvin Coolidge in the White
House after March 4, 1929. Therefore,
despite his renunciation, the President

   

i] holds much of that moral author-
ity which he needs to hold Congress
in line and prevent it from handing
to him a crop of legislation which
neither he nor the Republican Party
really approve. On the other

has made a declaration which

would
hand, he
he may regard as suiffcient to point to
He both
his cake and has refused it.

2s 2 perfect record of re-usal.
bas

If these deductions really represent
President’s mind our
guess that

that has come about through force of

what is in the

would be it is a condition
circumstance rather than by far-sighted
plan. Before we become too irritated
over Mr. Coolidge’s attitude of silence
we should at least take into consider-
ation the fact though it may hamper
various Presidential possibilities it may
he thoroughly helpful with regard to

Congress

 

HOLDS DOWN RESULTS.
The combined effect of a holiday and
the
that has been hurting trade right along

same sort of unseasonal weather
once more cut into store volume dur-
ing the past week. With the holidays
drawing so close many of the leading
retail houses found it either necessary
or desirable to commence their special

MICHIGAN TRADESMAN

sales on winter apparel, even though
they have scarcely had an opportunity
to do regular business.

All the “cold weather” lines have
been hit by the high temperatures this
season, but, in addition, other varieties
of merchandise have suffered in a dif-
ferent way. Buyers of goods that have
been moving actively cannot get ap-
propriations to replenish their stocks
until the money tied up in the slow-
moving departments is released. Sales
are often lost because stocks are being
“starved.”

Similarly, the wholesale markets also
feel the effect of the backward season.
Buyers are not ready to operate, while
it is a question of selling rather than
of purchasing It is generally believed,
however, that once the weather be-
comes more favorable to retail busi-
ness the whole situation should show
Attention in the whole-
sale market its focused upon the semi-
annual sales of the jobbers in Chi-
cago this week. The wholesalers in
that market expect an excellent re-
sponse, since they find that spring or-
larger than a

improvement.

ders substantially
year ago.

The lag in general industrial activi-
ties makes it rather evident that the
month will fall behind the game period
last year, 2!though the impression pre-
vails that some gain over October is
likely to be indicated. Considerable
emphasis has been given to the more
optimistic feeling in the steel market,
although definite assurances of a sat-
isfactory upturn are still withheld.

Despite the rather unsettled state
of industry and trade in general there

are

is no scarcity of favorable predictions
These are cus-
tomary, avd yet most factors admit
privately that there is little likelihood
of competi ion growing less keen or of
business becoming wsier to get. Prod-
ucts of almost every variety are in
plentiful supp'y and there is no great
from demand. The _ produc-
tive capacity of the country was over-
geared not only by the war but by the
astonishing growth of instalment sell-
ing and it remains to be seen whether
profit margins can grow much beyond
what they -re in these circumstances.

for the coming year.

pressure

 

AFTER VIEWS OF PATRONS.

“Adapting Retailing to Changing
Conditions” has selected as the
key-note of the coming convention of
the National Retail Dry Goods Asso-
ciation.

been

New developments in com-
petition will be discussed and a better
means sought of measuring store per-
formance from the customer’s view-
point. The problem, as retail leaders
find it, is to obtain a quick and accurate
understanding of what the customer
thinks aout the store, its merchandise,
pr-ces and personnel.

One might think that the data on
all these points would be furnished by
the sales records. It is pointed out,
however, that while these statistics
tell the real story in the long run, the
information comes a little too late to
accelerate success or to permit proper
steps to be taken when a department
is sliding behind.

The shopping bureaus test out the

store’s values by the measuring stick
of competition. Every large establish-
ment has these experts constantly en-
gaged in comparing the offerings of
the house with those of its rivals. And
yet, while such investigation ought to
furnish a real test of values, it is scarce-
ly logical to suppose that each and
every store is besting all its competi-
tors.

Some efficient means oi checking up
on customer sentiment should disclose
many interesting opinions. For in-
stance, at present it might be discov-
ered that there is a very definite ten-
dency toward the long-hoped-for trad-
ing up. Sale after sale of mediocre
and cheaply made or skimpy merchan-
dise has apparently caused a certain
reaction among consumers. The search
for quality has started, if responsible
reports are correct.

This trading up is not only found
in stores where the higher grade de-
partments are doing better than those
handling the job-lot lines, but in the
wholesale markets as well. In some
of the openings of merchandise for
next spring it has been noted that buy-
ers are showing preference for quality
products for the first time in years.
Similarly, in the garment manufactur-
ing field there has developed a signi-
ficant movement back to inside shop
production after almost a Roman holi-
day of jobbing.

 

MEANS A REUNITED NATION.

Another captured flag is returned.
This one has the special interest nat-
urally attaching to the banner which
was flying above the Virginia Capitol
on April 3, 1865, when the Federal
troops entered the city which Jefferson
Davis and other officers of the doomed
Confederacy had left only a few hours
before. The flag was not the flag of
the Confederacy; it was the flag of
the sovereign State of Virginia. Re-
moved by Major Atherton H. Stevens,
Jr, and retained during a half century
as a Northern trophy, the historic em-
blem is now restored by the capturer’s
grandson, Frederick Atherton Stevens,
of Arlington, Mass. There is obvious
fitness in this gesture of friendliness
from the State which led the agitation
against slavery and gave the Nation
the orator of union to the State which
contained the capital of the Confeder-
acy and supplied the South with its
commander-in-chief. It is in Massa-
chusetts itself that there will be par-
ticular gratification over the restoration
of the flag to Virginia. Yet no such
incident, however pleasing, can outdo
in significance or dramatic impressive-
ness the address which Charles Francis
Adams delivered some years ago at
the University of Virginia and in
which he conceded that the view of the
Constitution taken by the South was
historically and logically defensible
even if it was not his own view or the
view which was better for the South
itself. Over this question controversy
may continue indefinitely, although
happily in a purely academic spirit.
Concerning the return of flags and
other battle trophies, however, there
will be increasing agreement of opinion.
Such incidents carry no suggestion that

November 30, 1927

the victors were wrong and the van-
quished were right. They are a grace-
ful way of emphasizing the disappear-
ance of sectional bitterness and sig-
nalizing the essential solidarity of the
reunited nation.

 

 

Former Senator Hitchcock, of Ne-
braska, is distressed over the manner
in which we conduct our National po-
litical conventions. He finds that we
pay too much attention to the selection
ot candidates, which results in bitter
animosities and lasting feuds. He pro-
poses that the Democratic leaders be-
gin a reform next year by making the
tariff the issue in the coming Presi-
dential campaign. No doubt this would
lead to a most peaceful convention.
It would get rid of the troublesome
questions of prohibition, farm relief,
foreign debts and a variety of others
on which the voters are much divided.
Unfortunately, the voters who are in-
terested in these questions will be rep-
resented at both conventions by vehe-
ment talkers impossible to suppress.
The very titles of the planks they will
insist upon incorporating in the plat-
forms will be too lengthy for represen-
tation in Mr. Htchcock’s proposed six-
inch platform. Nor will it be possible
to limit the expressions of the friends
of the candidates regarding the virtues
oi the aspirants. They will be heard,
win or lose. Mr. Hitchcock’s sugges-
tion indicates that he is no longer a
coming politician but has joined the
superannuated class of former states-
men. The more youthful politicians,
who will attend the conventions in
great numbers, will still act on the
old principle that the more noise you
make the better chance you have of
getting something some time in the
future—just as the youthful Hitchcock
did when he supported the youthful
Bryan.

a

Lindbergh runs true to form. In
making his choice of occupation he
once more waves aside opportunities
for mere money making and accepts
a job which will enable him to con-
tinue his chosen work of doing some-
thing for aviation. As consulting ex-
pert for the Daniel Guggenheim Fund
for the Promotion of Aviation Lind
bergh will be free to suggest and super-
vise the carrying out of any idea or
plan which he has reason to think
will benefit the rapidly growing activ-
ity which he has already done so much:
to advance. Thus he seals the admira
tion that he first evoked by his per-
sonality, his flight to Paris and his
modest bearing throughout as lavish
plaudits as ever came upon a human
being. Gratitude for this justification
of our faith in him must be shared
with the trustees of the Guggenheim
Fund who have provided him with a
post eminently suited to his ambition.
It may be said of those in charge of
this fund, as it has been said times
without number of Lindbergh, that
they have not made a single false step.
Contradictory as it may seem, neither
they nor Lindbergh has shown any
signs of “going up in the air.”

ES

 

 

 

An abusive manager robs the com-
pany of the goodwill of the men.

 

 

 

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November 30, 1927

MICHIGAN TRADESMAN

9

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

I note with regret that the salvation
army is preparing a building on
Williams street for use as a free lodg-
ing house for bums and tramps. If
there is anything Grand Rapids ought
to keep away from, it is an institution
of this character. The large heart of
the city goes out to its own unfortun-
ates and sees to it that they are prop-
erly cared for. Every worthy citizen
who is out of work and homeless is
cared for in a proper manner.

A free lodging house means the con-
stant invasion and permanent resi-
dence during the winter months of
hundreds of bums and tramps from
other cities who take advantage of the
situation to obtain food and lodgings
in exchange for an hour or two on the
woodpile. The idle then
usually devoted to handbag snatching,
panhandling, petty thievery, house
breaking and highway robbery. Grand
Rapids has an ample supply of persons
of this class now without extending
a beckoning hand to the hordes of
petty criminals who constantly gather
in Chicago, Detroit, Toledo and other
nearby cities.

The lake boats afford employment
during the season of navigation to two
or three thousand men of this kind.
When navigation closes they form
themselves into groups on the. docks
of Chicago and distribute themselves
among the cities where free lodging
houses are maintained. Six hundred
go to Milwaukee to enter the free bed
mission in that city. Twelve hundred
drift to Detroit and become honored
guests at the McGregor mission. As
soon as the word goes out that Grand
Rapids has free beds and good food
in exchange for a modicum of labor,
this city will immediately become the
mecca of several hundréd undesirable
characters who will fill our already
overful jails and add to the expense
we are constantly incurring in sending
representatives of the criminal classes
to prison.

hours are

After I had written the above para-
graphs, based on a life long study of
cheap rooming houses and_ so-called
free lodgings, it occurred to me that
it might not be a bad idea to consult
a couple of leading authorities on the
subject, with a view to either approv-
ing or disproving my theory as to the
pernicious effect of inviting gangs of
vicious toughs and tramps to make
Grand Rapids their winter head-
quarters. My first call was on Super-
intendent of Police Carroll, who read
what I had written and returned the
manuscript to me with the remark:

“You are absolutely right in your
statements and conclusions. A room-
ing house such as the salvation army
proposes to establish would be a great
damage to our city and a great men-
ace to our citizens. It would neces-
sitate an enlargement of our police
force and increase the cost of conduct-
ing our courts and jails.”

I have great respect for the opinion
of “Ab” Carroll on any subject with
which he is familiar, because he has a
way of getting at the meat of things

in the most direct manner possible. I
have known him ever since he was a
child. His father conducted a saloon
on Cherry street forty or fifty years
ago and forced “Ab” to tend bar. In-
stead of this experience spoiling the
boy, it made a man of him. He formed
a hatred of liquor selling and liquor
guzzling which has not lessened in his
later life. It also enabled him 'to de-
velop a courage and backbone which
have given him nationwide recognition.
I do not think he ever drank a drop of
liquor in his life and his influence and
example have always been along total
abstinence lines. If a son, brother or
husband got to patronizing the bar in
his father’s saloon to an extent that
impaired the peace and prosperity of
the famly and a relative sought to stop
the practice, all he had to do was to
request “Ab” Carroll to refuse to serve
him. He never had to make a second
request, because Carroll’s word was as
good as gold. He was a little fellow
in those days—he is not much larger
now—and he frequently had to face
the insistent demands of men three
times his size. They never got any-
where with him, however, because he
had given his word and that was final
with him. If they became abusive and
threatened bodily injury, they soon
found themselves in the gutter. How
he did it nobody ever knew, but he
had a punch and a dexterity which
were irresistible, and it soon came to
be generally understood that “Ab”
Carroll was not a safe man to chal-
lenge to a bodily encounter unless the
belligerent was looking for a good
trouncing. The reputation thus es-
tablished by the boy has been a valu-
able possession all his life. It follow-
ed him into the sheriff's office, where
he gave Kent county one of the best
administrations it has ever hid. The
same is true of his management of the
police department, where he has given
the city an excellent example of
fidelity, shrewdness and far sighted-
ness. I dread the time when “Ab”
Carroll retires from the position he
now occupies, either through political
wire pulling or because he becomes
tired of the exacting duties of the
office, because I do not know where
Grand Rapids can ever find his equal.
Scarcely a day passes that I do not
hear someone assert that he is going
to “get”? Carroll. I smile to myself,
because I know it will not be long be-
fore the person making the statement
will be headed for Ionia or Jackson.
If I deliberately started out looking
for trouble, “Ab” Carroll would prob-
ably accommodate me on short notice,
but—realizing his ability to meet the
issue—he is positively the last person
path I undertake to
obstruct.

whose would

The next person I sought for advice
on the free rooming house question
was Rev. M. E. Trotter, who has built
up a wonderful working organization
in the City Mission. Mr. Trotter de-
cided some years ago to avoid the use
of slang in his conversation and ser-
mons, so he said:

“Stowe, you are dead right. You
can’t cut out a word you have written
without impairing the force of your
charge. I am next to the free rooming

house situation, because I have made
it a study for thirty years and I want
to tell you that such an institution
would be a curse to the city and en-
tail an unnecessary burden on the tax-
payers of the town.”

Like “Ab” Carroll, Trotter is a
fighter from Fightersville. When he
came to Grand Rapids and opened a
little mission on Canal street, he had
a fight on hand every night when his
meeting opened. Half the business
places in the vicinity of his mission
were saloons and most of the upper
floors of the blocks were utilized as
assignation houses or houses of prosti-
tution. These kindred interests did
not relish the idea of a revivalist com-
ing into the community and weaning
away any of their patrons from lives
of crime and vice, so they held daily
meetings and designated some big
bully to break up the meeting every
evening. In no case was a meeting
broken up or postponed. When Trot-
ter started to pray or the choir started
to sing, Big Mike or Big Joe or Big
Bill started to create a disturbance.
Within ten seconds Trotter was show-
ering sledge hammer blows on his
anatomy which completely dumfound-
ed him and within a minute after the
fun started the big bully was reclining
in the gutter, bleeding from ears, nose
and abrasions of the skin elsewhere on
his person. It required only about a
month of pugilistic pastime of this
character to convince the plug uglies
of Canal street that Trotter was not a
safe person to interrupt when he start-
ed to pray; that if they were aching
for a trouncing that would put them
under the care of a surgeon, they could
be instantly accommodated at the Trot-
ter mission on the slightest provoca-
tion. As a boy I used to read about
the Fighting Parson in the civil war.
As a man I came to know the Fight-
ing Evangelist in his early days in
Grand Rapids and one of the most
precious memories I cherish is that I
made the first substantial contribution
to the present mission building on Mar-
ket street. In later years he was the
victim of a cruel criminal conspiracy
which broke up his home and nearly
destroyed his usefulness as a moral
leader, ‘but the fighting blood surging
in his veins served him to useful pur-
pose, the same as it, did in dealing with
drunken bullies in the early days of his
career in Grand Rapids, and enabled
him to put his detractors to shame, so
that he emerged from the ordeal ex-
onerated from any taint of wrong do-
ing and stronger than ever, with the
moral people of the city and Nation
solidly behind him.

During the next few weeks the
charitably minded people of the State
will be called upon to contribute to
the Christmas funds of the salvation
army and the City Mission. If they
want a detailed report of how every
penny is expended, they will have to
confine their giving to the City Mis-
sion. If, on the other hand, they want
to contribute to the creation of a pub-
lic menace like the free rooming house,
they will have to confine their gifts
to the salvation army, an alien organ-
ization which has no proper place in
independent America.

John A. Cleveland, Grand Rapids
manager of the Consumers Power Co.,
informs me that my reference to his
corporation in Out Around in our issue
of Nov. 16 was a little unfair, inas-
much as the Consumers Power Co.
makes a practice of paying for all
broken glass inflicted on occupants of
buildings adjacent to torn up streets
where the breakage is caused by large
gravel or stones, used by its con-
tractors, hurled through glass windows
by the rubber tires of passing vehicles.
Mr. Cleveland that his
pany pursues the same policy the city

insists com-
has always observed—settles the dam-
age on the basis of cost of replacement
and deducts the amount so paid from
the payments made contractors. I am
glad to make this statement in the
premises and I shall immediately pro-
ceed to dig up some of the old charges
which have been repudiated in the past
North

does

by the Tonawanda concern,
this work of

devastation—to the ‘tenants along the

which much of
street where deep trenches are dug and
dirt is thrown in our faces and piled
high on our. sidewalks for several
weeks when no more than one city
block should be torn up at the same
time. The situation has been particu-
larly exasperating this fall on account
of the frequent rains, which have re-
duced the clay to a thick paste. This
nasty mess tracks in our floors, neces-
sitating the constant employment of
moppers. No corporation or con-
tractor has any legal or moral right
to create such a nuisance and unneces-
sary hardship and maintain it for so
prolonged a period. But the blame
rests on the city government for per-
mitting such abuse of power by an
alien organization. The North Tona-
wanda concern has special machinery
of the most modern type for nearly
every process, but when it comes to
handling dirt

from a trench it has
nothing over ‘the grand old gardener,
Adam.

I observe that all kinds of commit-
tees are being created to handle the
100th furniture market celebration in
January, but I note that the only three
living men who were actively connect-
ed with this industry when the furni-
ture market started, fifty years ago,
have not received deserved recogni-
tion. They are At. S. White, Milton
L. Fitch and Charles W. Jones. Be-
cause of their knowledge of early con-
ditions in the furniture trade, it would
seem to me that these men should have
honored places on some committees
which are being made up of men who
were not on earth fifty years ago and
who have only a superficial and second-
handed knowledge of the subjects they
are supposed to discuss and pass upon.

E. A. Stowe.
—_+++____

One of the most successful publish-
ers in the world—Mr. Cyrus H. K.
Curtis—has a favorite slogan. It is
this: “Yesterday ended last night.”
In other words, Longfellow was right
when he said: “Let the dead past bury
its dead.” Don’t drag yesterday’s
troubles into to-day. Make a clean
sweep every night and a fresh start
every morning. There is a good deal
in this.—Herbert N. Casson.

  

SHOE MARKET

Will Electrical Advertising Help Your
Business?

Does electrical advertising pay?
What does an electric sign cost? What
Should
the sign I buy be a porcelain enameled

 

kind of a sign should I buy?

steel sign or a painted sign?

Those are questions of intense in-
terest to every shoe retailer contem-
plating the purchase of an electrical
advertising display sign.

In answering the question, “Does
electrical advertising pay?’’ it is inter-
esting to observe that there are well
over a quarter of a million electrical
advertising display signs in this coun-
try burning every night, and that over
ions of dollars are invested
his form of advertising.
yusiness men who in-

orthcoming results

 
 

thirty mill:
| I
Hard-headed busi
sist that proof of f
be shown for every appropriation ap-
pearing in the annual budget, seem to
agree that electrical advertising does
pay, and pay big.
An electrical advertising display
sign erected over a place of business
day and night. At

night its dazzling light carries its mes-

attracts attention

~

sage to thousands of prospective cus-
tomers; tells them who you are, where
t carries
its message to all who glance its way:
attracts to your store people home-
ward bound after working hours. And
attracted by a sign, they stop, look

you are, and what you sell.

inside, step inside and buy.

Then, too, week after week, month
after month, day and night, people see
your sign, become more and more con-
scious of your store, become more and
more conscious of what you sell. Then
when those people are in need of a
product sold in your store, the sign’s
message comes to mind and the prod-
uct is bought at the store the sign
identifies.

Contrary to popular belief, an elec-
trical advertising display sign that will
do justice to any shoe retailer’s place
of business may be had for from $100
to $150. So much publicity is attach-
ed to large, spectacular displays cost
ing from $75,000 to $100,000 that the
general conception ‘s thai the cost of
an electric sign is exorbitant.

A sign costing $150 requires less
than five cents an hour for electricity

to keep the sign burning. Since the

average sign burns from 6 p. m. unt!
midnight, this means an expenditure
of less than thirty cents a day for ad-
vertising—it being remembered that

 

the sign advertises a place of business
throughout the day without cost for
electricity.

The types of signs used are the in-
teriorly illuminated sign and the ex-

‘

teriorly illuminated sign.
The
sists of only flat or raised glass placed

against the inside of the face of the

interiorly illuminated sign con-

  

sign, and fitting into the letter cut out
of the steel face of the sign. It is
primarily for use in a neighborhood
where there is little competition from
other forms of artificial light at night.
When illuminated, the glass letters
stand out in sharp contrast to the
black background of the sign and may
be seen for blocks in every direction.

 

ee

MICHIGAN TRADESMAN

The exteriorly illuminated sign is
primarily for use in a neighborhood
where there is competition from other
lights. The lamps or bulbs are on the
outside of the sign, directly on the
lettering which appears on the sign
and gives off much more light than the
interiorly illuminated sign.

Another question which quite often
arises is, “What should a sign say?”

A successful electrical advertising
display sign says either “buy me,”
“buy here,” or both. A “buy me”
sign has on it the word “shoes.” It
tells prospects what they can buy in
the store it advertises. It is specific.

A “buy here” sign has on it the
name, or a trade mark. It, too, tells
prospects what they can buy in a
store, but does it by carrying a name
which, in the prospect’s mind, is as-
sociated with specific merchandise. It
is not specific.

A sign which is specific—which has
on it the name of merchandise being
sold—is usually more effective than a
sign that carries only a company name
or trade mark; but if a company name
or trade mark is so well known that
it suggests specific merchandise, then
both signs are equally effective. If
possible, a sign should carry both mes-
sages—“buy me,” and “buy here.”

—_+-~-__

Shoes Become More Elaborate.

The latest change in fashions in
footwear, although radical and definite,
has come about so gradually that it is
not easily appreciated. The impossi-
ble of a few years ago has become not
only possible but approved, and the
most extravagant styles have come to
be conventional. The swing from a
matter-of-fact style to one that is
theatrical by contrast brought out
many extremes in form and_ color.
These were less acceptable to women
of taste than the more quiet modes
which are now being shown in shoes
for both daytime and evening wear.

Sport shoes are in a class by them-
selves. They are stout, commonsense
boots and oxfords that serve for hik-
ing, for country and wintry-weather
town wear. They are all of the prac-
tical laced model, made of black, tan
and brown leathers.

There are several novelties that an-
swer storm requirements. The latest
goloshes are high and trim and are
to be had in colors as well as in black.
A new shape in rubbers, modeled after
the Russian boot, is very chic and
picturesque. It is seen in black, with
scarlet, green or white tops, and also
with these color combinations reversed.
Regular rubbers coming from Paris are
made in jade green, red, gray or blue.

For daytime street dress the strap
sandal or colonial is worn, and is made
of patent leather, the heavier reptile
skins or suede. Black is very fashion-
able at the moment and is bringing in
black hosiery to supersede the light
colors and “nude” shades. One of the
smartest among the models is a one-
strap shoe of heavy black alligator
hide. Another is a colonial shape,
which has a high tongue and is finished
with a large buckle made of suede and
patent kid combined in tiny stripes.

For sheer beauty the latest things in
evening shoes quite eclixse any of the

fashions shown before. There have
never been as many different materials
suitable for dainty footwear. Among
them this season are satins, kid, bro-
cade, velvet lame, petit point and suede
of the quality of fine gloves. The new
opalescent kid slippers are so colorful
in themselves that they are seldom
ornamented. The transparent velvets
in the most delicate shades are either
without trimming or have beautiful
jeweled buckles, and sometimes jewel-
studded heels. Most of the elaborate
ornaments for evening slippers, how-
ever, are shown in plain satin or metal
cloth.

Several original styles of trimming
are shown on the new models.—N. Y.
Times.

Men’s Gloves Scarce.

Manufacturers have been complain-
ing about the small orders placed on
men’s and youths’ gioves and warning
the retailers that there would be a con-
siderable shortage as the holiday sea-
son approached. This cond'tion is
now apparent with the result that small
and large stores are clamoring for
more merchandise and are unable to
get the desired leathers. The result is
that many of the old numbers are be-
ing bought and substituted for the
newer ones. Both lined and unlined
gloves are affec‘ed with the chief de-
mand on unlined pigskins, capeskins
and the very hich-grade mochas. Wool
linings for the holiday trade have sold
better than the all-fur lining. Unlined
$22.50 up,
while the lined gloves sell from $18
upward.

gloves are selling from

 

 

November 30, 1927

sosieengpesntasengumeeegs

——————

ARE YOU INTERESTED
IN IMPROVING THE
APPEARANCE OF
YOUR STORE

We can help you. We can
supply you with:

New Opera Chairs

Fitting Stools

Show Cases
You will always find our
Findings Stock complete in
staples, also latest novelty
creations.

BEN KRAUSE Co.

20 Ioni: Avenue
GRAND RAPIDS MICH.

 

 

 

 

 

 

 

 

FOR YOUR

“Dhe original patrol”

PROTECTION

SARLES

MERCHANTS’ POLICE
and
INSPECTION SERVICE

The Original Patrol in Uniform,
Under Police Supervision.
401 Michigan Trust Bldg.
PHONES—5-4528, if no response 8-6813

Associated With
UNITED DETECTIVE AGENCY

 

 

 

 

 

— Fs? —

TWO
NEW
ONES:

Style 949 — Men’s autumn
Blucher Oxford, Monarch’s
Calfskin, Dundee Last
(Medium balloon), Nickel
Eyeets, New pattern with
popular short ramp, inside
tap sole with fancy flange
edge and heel seat trim.
C and D widths in stock $3.45

Style 950 — Same in Mon-
atch’s black calf 9. $3.45

“Over night Service’

Herold-Bertsch Shoe Co.

Grand Rapids, Mich.

 

Manufacturers of Quality Foot-
wear since 1892.

 

 

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE Company

LANSING, MICHIGAN

Prompt Adjustments

: Write
L. H. BAKER, Secy-Treas.
P. O. Box 549

LANSING, MICH.

 

 

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November 30, 1927

MICHIGAN TRADESMAN 11

 

There Are No Waste Lands in Michi-
gan.

Grandville, Nov. 29—And now comes
the glad tidings that there are no waste
lands in Michigan.

Michigan’s waste lands are products
of ignorance, according to Walter E.
Hastings, of the educational bureau of
the State Conservation Department.

He said that after a summer tour of
wild acres in all parts of the State he
had come to the conclusion that there
isn’¢ an acre in the State unproductive
of some good. The swamps and wilds,
he pointed out, are the homes and
breeding places for all species of wild
life.

It seems the people as a whole are
coming to realize the value of those
lands denominated “waste” in times
past. Almost everybody went at the
promiscuous slaying of everything wild
in our woods and swamps. The idea
that wild things, such as animals and
birds, were not the legitimate prey of
man seemed never to have entered
their heads.

The saying that we live and learn
has more truth than poetry in it. We
are learning that this earth without
any life save that of domestic animals
and man himself is not the paradise it
has been surmised to be.

People are learning that general
slaughter of wild life means a state un-
ht for human habitation. Our swamps
and forests have a value that even the
cleared lands cannot duplicate. The
draining of swamps at great expense
has been found to be a mistake since
deserted farms on the highlands pro-
claim a large acreage of uncultivated
soil going back to nature.

A less number of farms, but those
more productive, is what we need, and
this cannot be brought about by burn-
ing over our forests, draining our
swamps while many farmers seek city
life with all its glamor in preference to
continuing to work the soil.

No waste lands in Michigan. That
is good news, is it not? We have
heard so much of barren state lands
the story has become monotonous, but
now that the learned professors are
finding out facts for themselves from
careful personal investigation we mav
soon expect a change in the whole
aspect of State land conditions.

From one part of Michigan comes
reports of a surplus of red deer; so
plentiful, in fact, as to be damaging
to farm crops, and an appeal for State
aid since these wise animals have com-
mitted their depredations in a county
in which deer hunting is forbidden.
You see, the deer are wise in their day
and generation and seek the safe places
for visiting the farms and eating the
ruralist’s crops.

Anyhow it is pleasing to know that
the wild deer are not all dead yet and
that some of our citizens may, by care-
fully rushing the animals into another
county, procure a venison rump for a
Thanksgiving dinner.

However, deer, it seems, are not the
only species of wild life which are
making merry at the expense of the
poor farmer. Over in the Alpena dis-
trict bears are making such inroads on
the sheep they threaten to drive some
farmers out of business. Strange, if
true. Sixty years ago bruin was not
molesting the white settlers. No bear
was ever known to attack a human be-
ing and very seldom attack his stock.
Now and then a stray pig met death
at the jaws of a bear, but even this was
not of sufficient frequency to alarm the
new settlers of Michigan.

Perhaps, as the State becomes more
settled, the bears become more bold
and insistent on doine damage.

Although it is becoming known that
what were considered waste lands in
the long ago are now coming to be-
valued at their true worth, it is not
supposable that the farmers will turn
over his cultivated acres to the raids
of red deer and black bears.

Doubtless should a farmer catch

bruin in the act of carrying off a sheep
or lamb he would be justified in self
defense in shooting said marauder.

Even though the bear and deer of
Michigan are increasing in numbers at
a tremendous rate, let the newspaper
correspondents tell it, there is really no
danger of the farmers having to flee
to the city for safety.

The most important item in all this
late news of Michigan farms and wilds
is the fact that people are coming to
learn that we have no waste lands.
When the fact is known that every
foot of Michigan land is susceptible to
some good use a substantial victory
will be won, and there will be less
groaning over the barrens along the
lake shore.

There are other uses to which lands
can be put than the mere act of farm-
ing. Wild lands may well remain wild
until the acres already cleared receive
back the deserters and agriculture once
again comes into its own in Michigan.

Thousands of fertile acres lie in the
sunshine and rain of our State, untilled
at present because the wrong man
went upon them seeking a home. It
has often been said that every man to
his trade when success is assured.

It is not always the most learned
nian who makes good in certain lines.
Many farmers who flew the ranch for
city life had book learning, yet their
ideas on the proper working of soil
were of the crudest, while others with
very little schooling, vet a determina-
tion to make good on virgin soil, made
a wonderful and satisfactory success.

I know a man who came from an-
other land and squatted on a Michigan
eighty, having only his hands and a
few meager dollars, who made good.
He did this by strict attention to busi-
ness, not accepting fads and fancies
nor wasting his time at public meet-
ings bemoaning the sad lot of the
farmer.

By persistent and determined effort
he came out victorious and to-day is
the possessor of a twelve thousand
dollar home, with money in the bank.

There are no waste lands in Michi-
gan. Old Timer.

—_+-.____
Thinks Coolidge is Partly To Blame.

Detroit, Nov. 26—I observe your
editorial in the Tradesman of Nov. 23
regarding the manner in which many
daily papers caricature President Cool-
idge, especially the nasal appendage to
his face.

I share with you the contempt with
which you regard the invasion of the
sacredness which should surround the
person of our President.

Unfortunately, I am afraid Mr. Cool-
idge has ‘himself contributed to this
condition by his (too) good hearted-
ness in permitting himself to be photo-
graphed on almost any and every oc-
casion in company with any kind of
delegation which called on him. When
he was in South Dakota last summer
he permitted his associates to dress
him up in cowboy fashion. He ac-
cepted election to a band of indians
and permitted himself to be photo-
graphed in indian attire.

Furthermore, he permits his patron
saint, Mr. Stearns, of Boston. to visit
him at the White House, sit around
the porches on a bench in his shrt
sleeves with an old pipe in bis mouth.

In view of this letting down of
dignity by our Chief Magistrate, is it
any wonder that the newspapers should
take the liberties they have in distort-
ing; his facial make up: | B.C. W.

——_2>-___

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FINANCIAL

Auto Makers Getting Set For Flying
Start.

True to form, November brought

with it the usual automobile rumors,

 

featured this year with the unconfirmed
report of a gigantic merger sponsored
by William C. Durant, president of
Durant Motors, and a man who has
gained and lost more real fortunes
than any other one person in the auto-
motive industry.

Participating in this alleged merger
were an exceedingly choice collection
of plants, including Moon Motors of
St. Louis, which this week announced
a new line of high grade cars; Gardner,
Hupp, Peerless and Star, Cleveland-
Chandler, Jordan and Packard.

Those most vitaly interested, in-
cluding officials of the various con-
cerns and Detroit bankers, scouted the
rumor, adding:

“Important and a whale of a finan-
cial story, if true. But there is nothing
to it.”

It can be added that each of the
companies mentioned has been doing
nothing but work during the present
year, despite the reported depression
in the motor industry. Several sharp
spurts in Hupp stock during the last
month or six weeks played a part in
getting the rumor afloat, as through-
out this buying there were reports that
Durant was accumulating the stock
and is now credited with holding ap-
proximately 50,000 shares of that stock.

Official announcement is now being
made by automobile executives that the
industry, as a whole, will enter the
new year, now only five weeks away
in better condition and with brighter
prospects than ever before. Naturally
optimistic, manufacturers have every
reason to believe that production and
sales in 1928 will far surpass those of
the present year, which fell below ex-
pec‘ations.

Producers have set the opening of
the rational automobile shows, which
will be early in January, as the time
the real demand for cars will begin,
and from that time on they are expect-
ing a demand that will mean capacity
production.

No doubt exists but that a tremend-
ous army of potential buyers is await-
ing to place orders. No small per-
centage of these prospects have al-
ready decided on a ford as soon as that
ear is ready for the market; others
have decided to wait until they get a
view of the car before placing their
orders elsewhere, which many of them
will do and in this way stimulate in-
terest in all other makes.

The replacement demand has also
lagged for the last few months, which
means smaller allowances than ever
before, coupled with the fact that new
cars are being sold at lower prices.
This fact will work to the financial ad-
vantage of the dealer whose ever-
present problem is how to dispose of
his stock of used vehicles.

With a summing up at the close of
the year it will be found that the ex-
port business will have established a
new high record and that nearly every
company engaged in overseas business
is planning for greater demand in 1928,

Seanad antares ecteomaoentoeentteiraaoncteaninnconeetoeniinecienraneenntes daceeeesnanresaeiee aaa ae

MICHIGAN TRADESMAN

There is abundant evidence that the
automotive industry, as a whole, will
establish a new production and sales
record in the year just ahead of it.
Everything is ready, expansions com-
pleted, and the demand that will make
it possible exists, and every manufac-
turer will take advantage of the situa-
tion.

A new type car is being built by
Henry ford exclusively for the English
market, and it will be on exhibition in
London early in December. Produc-
tion is expected to begin in England
early next year. The ford Motor Co.
is also ready to start construction of a
million dollar plant in Japan, with an
annual capacity of half a million cars
or more.

The English car is reported to be of
decidedly low horse-power, equipped
with wire wheels with but few, if any,
of the characteristics of the present
ford models. It will compete with the
low-priced cars of English, French and
German makes now so popular in
those countries.

It is the unanimous desire of auto-
mobile manufacturers that ford gei
his new line before the pu lic at the
earliest possible moment. ‘The resull,
they argue, should be that the satisfy-
ing of this deferred demand will push
automobile sales next spring into new
high grounds.

Even at this early date it is predicted
that 1928 will see the production and
sale of at least 5,000.000 vehicles, an
increase of about 1,600,000 over 1927.
Plants now operating, and which will
have produced 3,600,000 cars by the
end of the present year, will only have
to continue this average to set the new
high mark for it is confidently pre-
dicted that ford’s output will take one
of the necessary 1,400,000 to make the
five million mark a fact.

——_++ +
Fiscal Year of the Fur Industry.
3ankers who do a great deal of
financing for the fur trade are inter-
ested in the agitation in that industry
for a change in the fiscal year from
December to March.

As a matter of fact the present fiscal —

year in the fur trade, ending Decem-
ber 31, dces not correspond to the
normal cycle of business in the indus-
try. It is a relic of the time, before
the war, when the industry was con-
centrated in Europe.

The American fur industry is no
longer dependent upon Europe for its
central market, its financing or its
styles. New York to-day is as an im-
portant a fur center as Leipzig, Lon-
don or Paris. The United States not
only markets its own furs here and
abroad but it also imports foreign raw
furs and re-exports them in a finished
State to Europe.

New York is now one of the great
retail fur markets of the world and
handles from 80 to 85 per cent. of the
United States fur trade.

The production of fur goods in this
country as a whole is now well over
a quarter of a billion dollars, rising
from $44,000,000 in 1914 to $254,000,000
in 1925. The import of raw and dress-
ed fur in this country ranks seventh in
value in the list of American imports.

The United States including Alaska

November 30, 1927

 

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November 30, 1927

MICHIGAN TRADESMAN

13

 

has been producing approximately
$70,000,000 worth of pelts a year. This
production is compared with $15,000,-
000 for Canada and $35,000,000 for
Russia.

Commenting on the present fiscal
year in the fur industry the New York
Trust Company, in the latest issue of
the Index, says: “To-day the fiscal
year coincides with the calendar year.
This arrangement is very disadvantage-
ous. It forces the manufacturer to
sell in or before December, just prior
to the height of the season, and in-
duces him to buy in the beginning of
the calendar year at a time when he
still should concentrate his efforts on
selling the current stock. Also his de-
sire to present to his bank a good
statement without too much inventory
at the end of the business year is a
temptation to the fur manufacturer to
dump his goods upon the retailer in
November and December.

“Under the present system financing
is rendered more difficult, sales cramp-
ed and his purchases more speculative.

“When and if this change is actual-
ly put into effect it should relieve the
manufacturers from the pressure to
get rid of their goods at an untimely
period. Since the seasons cannot be
altered, the change in the fiscal year
of the manufacturer will require the
dealer to grant longer terms on his
sales. But this additional cost is ex-
pected to be more than offset by the
improvement of the industry in general
which will make possible a more or-
derly marketing, a more regular de-
mand and, in preventing a dumping
before the height of the season, will
give the manufacturer the benefit of
better prices. This in turn may en-
able him to absorb the cost of longer
financing.”

[Copyrighted, 1927.]
2-2
Harvard Sees Prosperous Year For
1928.

In the most interesting forecast for
1928 yet printed the Harvard Univers-
ity Committee on Economic Research
this week predicts prosperity for the
first six months of next year and
recommends a continuation of the Fed-
eral Reserve system’s present easy
money program

Coming from one of the country’s
most conservative economic services,
and reflecting the views expressed at
the recent annual meeting at Harvard,
this optimistic expression will inspire
fresh confidence as the new year ap-
proaches. The Harvard authorities
base their expectation that business
will hold to its present big volume for
another six months o nthe exceptional
ease in money and the 1927 con-
servatism of business.

They see no obstacles in the form
of unwieldy inventories, inefficient
transportation or overproduction of
goods. On the other hand they do
note with satisfaction that basic manu-
facturers are operating at a substar-
tially lower rate than last year, that
weak spots in the situation, such as the
oil industry, are being strengthened and
that the agricultural position is so im-
proved as to assure an abundant pur-
chasing power for 1928.

Not even a major change in specu-
lation is in prospect if the market horo-

scope presented by the Harvard peo-
ple is accurate. The indication is. in
their opinion, fairly convincing that the
stock market will maintain the selec-
tive character shown in 1927 by which
is meant that “while good stocks may
well advance as the prospects of par-
ticular compani¢s improve, poor stocks
will continue to suffer just as in the
past year.”

The hazards of the new year to be
awaited are the unsettling influences
of a Presidential election and the in-
creasing complication in the problem
of transferring reparation payments
when Germany’s payments reach their
maximum next September.

Closely related to the market and
business situations of 1928 is the Fed-
eral Reserve policy. Inauguration of
the 3% per cent. rediscount rate by
the Federal Reserve system and the
perpetuation of easy money by con-
tinued further purchases of Govern-
ment securities ties the present money
ease intimately to the Federal Reserve
operations. Whether the Federal Re-
serve system will continue its present
program into the new ear or will adopt
a different course nobody knows.

What the Harvard University com-
mittee very plainly would like them to
do is to perpetuate in so far as vdos-
sible easy money next year.

Paul Willard Garrett.
[Copyrighted, 1927.]

——>>>—___
New Treasury Loan To Be Floated
Soon.

Banking institutions have been ad-
vised by Benjamin Strong, governor of
the Federal Reserve Bank of New
York, that the regular December
Treasury financing may be expected
shortly. The letter did not disclose
the amount of the loan or the terms
upon which it would be offered, but it
is expected to be $300,000,000 or $350,-
000,000.

Mr. Strong’s letter was the formal,
preliminary notification for the con-
venience of banks and to enable quick
subscriptions as soon as the terms of
the financing are announced. Methods
for filing subscriptions were outlined.

Although it had been the generai
opinion for several months that Decem-
ber financing would be unnecessary,
the unusually large redemption of
Second Liberties proved the deciding
factor. Early in the week it became
known that the Treasury had been
called upon to pay out such large sums
to holders of the Second Liberty bonds
that additional funds would be re-
quired to carry the department over
until March.

The Treasury to-day withdrew $19,-
083,400 from depositories in the New
York district, representing 50 per cent.
of the surplus left from the subscrip-
tions to the recent 'seven-months 3%
per cent. certificates of indebtedness.
The call for the entire country amount-
ed to $71,750,000.

—_+++____

The hope of eliminating much of
our poverty, crime and wastefulness
lies in our ability to teach the younger
generation something constructive
about the right use of money.—
Lewisohn.

—_~++-____

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14

SENTIMENT IN BUSINESS.

Captains of Large Business Corpora-
tions Are Doing So.

Bruce Barton, in his wonderful book
entitled, “The Man Nobody Knows,”
in which he portrays our Saviour as
the greatest salesman the world ever
knew, clearly depicts that with a hum-
ble beginning, and with a small staff
of eleven disciples, He has sold Chris-
tianity to the world. No other enter-
prise has stood the ravages of time
and conquest for 2,000 years and kept
growing stronger and stronger in each
succeeding year.

The foundation of this great achieve-
ment been sentiment backed up
by the strict enforcement of the Gol-

has

den Rule. Early in His teachings to
His disciples and followers, He in-
culeated the spirit of unselfishness,

honesty of purpose, and fair dealing
with everyone — thus setting a good
example and a counsel for
the others to follow. Captains of in-
dustry throughout the world are real-
izing more and more to ensure greater
efficiency from their employes, they
must create better working conditions,
pleasant social environment, and put
sentiment behind every business trans-
action made. No doubt there are a
number of Judases in every line of en-
deavor; but as in the case of the orig-
percentage is very small.
There is no vocation in which senti-
ment can play so important a part as

Himself

inal, the

in the retail grocery business. The
daily contact with the housewife and
the mother, the backbone of every

home, is the great opportunity to en-
dear himself to every member of the
family, should he put sentiment in his
business and practice the Golden Rule
methods in the conduct of his business
relations.

Putting sentiment into business. is
not only having a genial disposition,
or a good personality—it goes a few
Imparting to your clerks
and customers your ability as an execu-
tive the practical knowledge you have
acquired from long exeprience of the
merchandise sell and the most
desirable method of selling, is very es-
sential to both you and them. Honesty
in your intercourse with everyone will
establish a reputation that money or

steps farther.

you

price cutting will not purchase.

One of the salient facts that many
grocers will not admit but which ex-
ists in so many stores is that the boss
himself feels he must attend to every
detail no matter how small or large it
is. As an executive, he believes he
should give his personal attention to
all the buying, selling, and conducting
of the store. This places the responsi-
bility wholly on him; and the clerks.
no matter how efficient they may be,
feel that there is no responsibility en-
Their full interest in
business does not

trusted to them.
the success of the
reach that standard of efficiency which
should exist and would, if some real
responsibility was allotted to them.
This is so evident, by the decision of
our highest courts, that a contract, no
matter how carefully drawn and ad-
hered to, is not legal, should it not
place a responsibility on the signer and

 

MICHIGAN TRADESMAN

also a penalty for non-performance of
same. Therefore, as an executive, the
grocer should plan the conduct of his
business, that some of the responsibil-
ity in this conducting rests with his
clerks. Placing confidence in the ability
of his clerks to carry out his orders will
merit better efficiency and create an
impression on the minds of the clerks
that they are more than mere auto-
mats; that they are part and parcel of
the entire business, and also that the
success and failure of the business will
partly rest upon their shoulders. This
is one of the important factors in put-
ting sentiment in business.

We have some wonderful examples
in the conduct of our large industrial
corporations:

John Wanamaker, the dry
prince, sent a daily letter of encourage-
ment to his employes, and had this
same message printed for the public in
a corner of the advertising space.

President Sloan, of the General Mo-
tors Corporation, never issues an order
directly to any particular person. The
general order is sent to the department
so that every employe is informed as to
what is expected for him to do.

goods

This plan is being followed up in
the majority of the large corporations,
also in small business houses through-
out the country.
man is the best paid, has shorter hours,
and works in a different atmosphere
than in any country in the world. The
result is that he is more efficient, is
happy and contented, and his home
environment is better than in the past.
The entire situation has been brought
about through the realization that our
big leaders must put more sentiment
in business to get better results and
bigger dividends for the stockholders.

The American work-

Getting back to the grocery business
reminds me of two grocers located a
few blocks apart. One spent most of
his time selecting low priced goods and
marking them up at a loss so that he
could draw customers away from his
competitors. He did not believe in
featuring the profitable lines; always
had a grouch, and changed his clerks
continually. What little business he
drew never paid him a profit, and he
never put sentiment in his business or
home. His family shared his unhap-
piness and eventually he went out of
business. The other grocer is a hale
fellow well met, started business on a
shoe string. Happiness and good-will
radiated from his home and store. He
makes it a matter of business the year
round to feature the goods that pay
him a real profit, although he has a
special on nationally advertised goods
each week. He and his clerks co-
operate in store management. Every-
body connected with the store is happy
and their home life is the same. Cus-
tomers go out of their way to patron-
It was a complete suc-
cess from the opening day and the
business has grown each year. Senti-
ment and the Golden Rule are the
prominent ideals of this merchant. His
slogan is “Throw away the hammer,
and get out a horn.”

T often think of a little note I read
in a circular some months ago—‘The
grocer who makes a success of his

ize this store.

business is not the grocer with the
most luck, but the grocer who tries
the hardest.” This grocer does not
play a waiting game, but goes after
what he wants—in other words, you
cannot get new customers if you don’t
go after them. Henry Lohmann.
——_+- +> —___
Industry and Trade Dropped in Octo-
ber.

A summary of general business and
financial conditions issued by the Fed-
eral Reserve Board showed that in-
dustry and trade were less active in
October than in the preceding month
and in smaller volume than a year ago.
In spite of this slowing up, howveer,
commodity prices showed a further
slight advance.

Freight car loadings declined in Oc-
tober and the first part of November
and were smaller than in the corres-
ponding period of last year in all classes
of freight except grain and grain prod-
ucts.

Building contracts awarded increas-
ed considerably in October, owing to
unusually large awards in New York
and Chicago in the last week of the
month. The increases were largest in
contracts for residential and commer-
cial buildings.

The board found that production of
manufacturers declined in October,
contrary to the usual seasonal ten-
dency, while the output of minerals
remained in practically the same vol-
ume as in September. In October and
November, activity of iron and steel
mills and of automobile plants was
smaller than at any previous period of
the year. There were also decreases
during October in cotton consumption
and in the production of building ma-
terials, crude petroleum and boots and
shoes.

The output of bituminous coal and
the number of hogs and cattle slaugh-
tered increased by less than the usual
seasonal amount. Production of flour,
copper and anthracite coal showed in-
creases in October.

Unusually favorable weather during
October, the board said, resulted in
increased yield for late fall crops. The
indicated production of corn, according
to the November report of the Depart-
ment of Commerce, was placed at 2,-
753,000,000 bushels, an increase of 150,-
000,000 bushels over the estimate of
the previous month and_ 106,000,000
bushels over the yield a year ago.
Larger yields, as compared with the
previous month’s estimates, were also
indicated for cotton, tobacco and pota-
toes.

The board said that trade at whoie-
sale and retail showed less than the
usual seasonal ificrease in October and,
compared with the same month a year
ago, wholesale trade in all leading

)‘AUDITS-SYSTEMS-TAX SERVICE”

LAWRENCE SCUDDER & Co.

ACCOUNTANTS AND AUDITORS
924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH.
313 PECK BUILDING, KALAMAZOO, MICHIGAN
452 W. WESTERN AVE., MUSKEGON, MICH.
Washington .-

New York - Chicago -

St. Louis -

 

November 30, 1927

lines, except meats and drugs, was

smaller.

   

Carefree
Shopping

There’s double pleasure
in Christmas Shopping
when you don’t miss the |
money ! e -

Join the Old National --
Christmas Club, now

forming for next year, a -
and be prepared!

 

 

 

 

Jhe OLD -
NATIONAL BANK

MONROE at PEARL °
Al Bank for Gverybody- =.
eee.

Hodenpyl] Hardy ‘

Securities |
Corporation < -

Getting the most out

of your investments

requires a broad know- +
ledge of securities and '
how to use them best

for your own purposes.

 

Our service, based on <¢ :
long experience, is e
yours for the asking. &
We handle only the
best in investments. a -
g
231 So. La Salle Street
Chicago
New York Jackson A
Grand Rapids /

Philadelphia - Boston

 

 

 

 

 

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November 30, 1927

MICHIGAN TRADESMAN

15

 

Reason Enough.

Announcing a most interesting pro-
gram at one of our summer resorts, the
program frankly stated that “the en-
tire proceeds will be donated to a high-
ly respected farmer, who lost his house
and furniture, his ‘barn with all his
cattle and agricultural implements,
which were entirely destroyed by fire.
His loss was over $10,000 and the
townspeople and some of the summer
residents have already contributed
about $3,700 in goods and money to-
wards making up this loss.”

Without for a moment disparaging
a charitable impulse to relieve any
sufferer from fire, it may be pointed
out that insurance would have made
such an enterprise unnecessary. There
are only a few people, fortunately, who
do not insure, in proportion to the
great army who know the benefits of
sound stock fire insurance. Insurance
does more than merely provide a safe-
guard against fire loss—it makes thrift
possible. Without insurance, a_ life-
time’s savings can swiftly be swept
away, with no hope of return.

>
Do You Know

That eight out of every ten fires
could be prevented by promptly cor-
recting hazardous conditions, such as
disorder and accumulation of rubbish
and litter; faulty electric wiring—often
installed by the home owner and the
novice?

That of all places in the home or
factory the furnace or boiler room
should be absolutely free from accu-
mulations of combustible refuse—the
acme of order and cleanliness?

That steam or hot air should be
used for heating factories, stores and
warehouses—stoves are dangerous?

That electric light is infinitely safer
than any other form of lighting when
the equipment is installed in conform-
ity with the proper rules and regula-
tions?

That it is necessary to get a permit
before doing any electric work in a
building?

That a burnt match should never be
cast away until the stick has been
broken and the flame or
spark extinguished?

remaining

That a metal receptacle for cigar
and pipe ashes, cigarette butts and
matches should always be provided for
smokers?

That a match, cigarette butt or cigar
ashes should never be thrown in a
waste paper basket? :

That it is always safest and more
convenient to use an electric flashlight
than to search for something with a
match, candle or flame lamp?

That many fires originate from the
cleaning of floors, silks, etc., with gaso-
line? Violent rubbing of the material
generates static electricity, which pro-
duces a spark that ignites the vapor.

That where gasoline is used for
cleaning purposes it should be kept in
a small approved self-closing can?

That gasoline vapor is three times
heavier than air and will float along
near the ground or drop to the base-
ment like an invisible stream, and un-
der favorable conditions will ignite
from a spark or flame?

That one gallon of gasoline has sub-

stantially the power equal to eighty-
three pounds of dynamite?

That you cannot have low insurance
rates until the fire waste of the coun-
try is reduced?

That the underwriters base the in-
surance key rate of a municipality on
the general hazards that exist and the
fire protection provided to offset or
counteract the menace?

That every minute of the day and
night somebody's home or place of
business is being burned?

That buildings of the most thorough
fire-resistive character are liable to
have fires among their contents if
there is disorder, dirt and rubbish in
the place?

That while capital may be partially
protected against loss bv fire insurance,
labor has no protection, and quickly
finds that its means of support has
vanished?

———__>~__ —
A Product of Carelessness.

In Crater Lake, National Park, there
is an example that once seen is a life
lesson. At a high point on one of the
many scenic drives, a pinnacle from
which hundreds of miles of surround-
ing country can be seen is a sign read-
ing, “The product of one  person’s
carelessness with fire.’ And stretch-
ing away behind the sign is a vast
mountain side populated only by black-
ened stumps, all that is left of what
was once a magnificent virgin forest,
until a match or cigarette butt was
dropped and left unobserved.

It would’ be a good thing if every
inhabitant of this country could stand
and see what desolation the raging
flames have wrought at that point. We
should have no more such signs or
reason for them.

—_>>____
Unexpected Fires.

A match drawn up into a vacuum
cleaner started a fire in the closet that
completely demolished a home.

Rays of sunlight passing through a
fish bowl burned a hole in a rug which
smouldered, flared into flame and
started another home fire.

Sifted hot ashes thrown back into a
coal bin cost still another home owner
many times the price of the coal he
tried to save.

Modern fire resistive school buildings
mean money, but it should be remem-
bered that in a pile of silver dollars a
mile high, not one of them can crawl
in your lap and say “Daddy, I love
you.”

—_~++<-___

The Michigan Tradesman.
The Michigan Tradesman leads to-day
All others in America
That notes the trade of any state
Or corporation, small or great.

The Michigan Tradesman greets the
years

While growing younger, it appears,

It puts on style unknown before

For years that number forty-four.

The Michigan Tradesman is on hand
To see that dealers understand

That “‘right is might’ in all that tends
To make and keep your trade with friends.

So the Michigan Tradesman stands
alone

In this or any trading zone

As the oldest that has dared the fates

Of its kind in these United States.

And so long years to him we know

As the Michigan Tradesman’s E. A. Stowe,

No other name in this our land

Does with the trade more proudly stand.
L. B. Mitchell.

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

witb any standard stock policies that
you are buying

The Net Costs OZ Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

 

 

Affiliated with
The Michigan
Retail Dry Goods Association

An Association of Leading Merchants in the State

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

320 Houseman Bldg. Grand Rapids, Mich.

 

 

 

 

 

 

 

 

 

STRENGTH

THE MILL MUTUALS
AGENCY

Representing the

MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY
(MICHIGANS LARGEST MUTUAL)

AND ASSOCIATED COMPANIES

ECONOMY

Lansing Michigan

 

Combined Assets of Group

20% to 40% Savings Made Since Organization

FIRE INSURANCE—ALL BRANCHES
Tornado— Automobile — Plate Glass

 

 

 

 

ae ees

16

LET US OUTLAW WAR.

Address Delivered to American Legion
of Fond du Lac, Wis.

I accept and feel honored by the in-
vitation, to address the men who en-
listed and the men who fought in a
cause of world-wide significance. On
this your day of re-union you have
good reason to feel both happy and
proud—happy because your young lives
have been spared and proud because,
when your country called you, you
were willing to serve and ready to ad-
vance what you believed to be the best
interest and the highest ideal of the
American Republic.

No word of
praise you won. No word of mine can

mine can add to the
picture the drama in which you were
the leading actors, in which you look
so heroic a part. I can give you no
flower which will make your boquet
I can put no
thread in that fine piece of tapestry in

scent more sweetly.
which your deeds are so richly woven.
Upon this occasion I can see and feel
It is easier for
than

more than I can say.
me to greet you with silence
speech and the best part I could take
now would be to do naught but stand
here and gaze in wonder and admira-
tion upon all that you are and all that
you have done.

Many centuries will come and go
before the human mind will fully grasp
and clearly understand what were the
exact losses and achievements of that
world wide struggle. gut it is our
duty now to profit by the bitter les-
sons it taught us, so that in the future
we shall enjoy the gains of peace and
not again suffer the losses of war.

I believe we are all agreed that war
is wasteful and cruel. I think we are
all agreed that the burning of homes
and churches and the shedding of hu-
man blood are deeds that we should
strive with all the power that God has
given us to avoid and suppress. Many
and varied are the elements which en-
We may
not know all the fine points and de-

ter into the causes of war.

tails that precede and make for such
a human calamity; but we do know, in
a general way, that ill will, hatred and
selfishness are the contributing, if not
the culminating, factors which lead to
the destruction of human Ife and
property.

Let us, then, cultivate a spirit of
friendship, love and charity. These are
old words, to be sure. They have been
spoken by many people, many times in
many places. But they are good and
true old words, with a meaning so
deep and so clear and so holy. If we
would pause in our busy, restless lives
and take these words deeply to heart,
we would save and exalt ourselves and

others besides and raise the human
spirit to the very highest level. That
spirit would be the surest guaranty

against a repetition of the shameful
and _ brutal that degraded the
human race in the past and set back

deeds

its progress.

I can think of no one fitter than you
to exemplify such a spirit. The men
who were potent to do so much in
time of strife can do equally much in
time of repose. You who have been

the trusty heralds of war and death can

 

MICHIGAN TRADESMAN

be the wise apostles of peace and life.
You whose mission it was to tear
down and destroy, now have a mission
to build up and save. The trophies of
peace are as dear and as costly as the
relics of war. Of these trophies you
must be the future keeprs and guar-
dians. To this great trust your coun-
try now calls you. My large faith and
hope in you leads me to believe that
you will gladly and loyally answer your
country’s silent call in time of peace
as you answered your country’s bugle
call in time of war.

It is my belief that you are willing
to join me in the fond hope that dur-
ing the centuries to come, human life
will not again be exposed tothe peril
and cruelty of war. I also believe that
you are willing to receive any thought
or word of mine, however weak and
poor my thoughts and words may be,
that might tend in the slightest de-
gree to help us waylay and arrest the
destructive sentiment or influence that
makes for war.

In the past, in many quarters of the
world, was was looked upon as a mere
game or sport, and when it was over
the men who were lucky enough to
survive over what. they
thought great victory. You
gentlemen who live in this enlightened
time know full well that war is not a
game. You know that war is not a
sport. Surely it is not a clean sport.
To tear down the telegraph wires and
catry on communication with guns, to
plug boys with bullets and fill their
lungs with poison gas, to drive them
out of their homes and compel them
to live in the ground like rats and
worms—is not a clean sport but a foul
crime.

rejoiced
was a

It is time to tell the men who repre-
sent the governments of the world
that humanity no longer looks upon
War as a great game or sport. It is
time they were told that war is crime.
It is time to say it, and say it out loud,
that governments can commit whole-
sale murder only under circumstances
which individuals to do the
same.

permit
You and I are forbidden to kill
except in self defense, only when we
are in actual danger of losing our
lives. Just so with governments. The
government of no nation has the right
to destroy life and property unless the
lives and property of its people are
facing destruction. You and I have no
right to take the life of, or even harm
ever so little, a creditor or a competitor.
No government has greater rights in
this respect than you and I.

But the game of war goes merrily
on. Nothing is done to discourage it,
nothing is done to prevent it. The
governments of the world are doing
over and over again to-day the same
things they did yesterday. They are
appropriating billions for military pur-
poses. I wish the President of the
United States would give a free pass-
port to the ambassador of every coun-
try whose government appropriates and
spends vast sums in preparing for war
and sever official and commercial re-
lations with those governments. I
wish he would be as aggressive against
war in time of peace over here as they
are aggressive against peace in time
of war over there. I wish he would

MR.
MERCHANT

Be sure to carry a
stock of Smith’s
Flavoring.

The flavoring that
your customers like.
The flavoring that
is sold with a pos-
itive Money Back
Guarantee.

A Grand Rapids
Product.

Smith Flavoring
Extract Co.

Phone 61343
Prompt Service

 

 

 

VITAMINE FOODS
MAKE VIGOROUS
DOGS

Imperial Cod Liver Oil Foods
for Dogs & Foxes are a balanced
ration supplying the necessary
Vitamins so essential to healthy
growth and freedom from dis-
ease. Imperial Dog & Fox Bis-
cuits are not hard. It is not
necessary to soak them in liquids
as they are readily broken up
by small Dogs and Puppies. All
Dogs and Foxes relish and thrive
on these crisp tasty Biscuits. A
trial will convince you.,

You can Buy them at

Van Driele & Co.

GRAND RAPIDS, MICH.

Distributors

 

November 30, 1927

 

Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN

 

 

Link, Petter & Company
Gacorporated)

Investment Bankers

6th FLOOR, MICHIGAN TRUST BLDG.
GRAND RAPIDS, MICHIGAN

 

Expert Chemical Service

Products Analyzed and Duplicated

Process Developed and Improved
Consultation and Research

The Industrial Laboratories, Inc.

127 Commerce Ave. Phone 65497
Grand Rapids, Mich.

TER MOLEN & HART

SPRINGS; Office Chair, Coil, Baby
Jumper, General Assortment.
Successors to
Foster Stevens Tin Shop,

59 Commerce Ave.
GRAND RAPIDS,

 

MICHIGAN

 

Ship By
Associated Truck

GRAND RAPIDS, LANSING and
DETROIT.

Every Load Insured. Phone 55505

 

 

COCOA
DROSTE’S CHOCOLATE

Imported Canned Vegetables
Brussel Sprouts and French Beans

HARRY MEYER, Distributor
816-820 Logan St., S. E.
GRAND RAPIDS, MICHIGAN

 

 

 

 

 

SELL

Ge Bott’s
Kream FrydKaKes

DECIDEDLY BETTER

Grand Rapids Cream Fried Cake Co.
Grand Rapids, Mich.

 

 

 

 

 

 

 

 

FAVORITE TEA in % Ib. lead
packages is a strictly lst May
Picking and is one of the very
highest grades sold in the U. S.
If this Tea is not sold in your
city, exclusive sale may be ar-
ranged by addressing

DELBERT F. HELMER
337-39 Summer Ave., N. W.
GRAND RAPIDS, MICH.

 

 

————————————

BIXBY

OFFICE SUPPLY COMPANY
GRAND RAPIDS, MICHIGAN

 

 

 

PERSONAL SERVICE

Gives you better results. Our mov-
ing and storage rates are very
reasonable. Every load insured.

BOMERS and WOLTJER
1041 Sherman and 1019 Baxter Sts.

GRAND RAPIDS, MICH.

J. CLAUDE YOUDAN

ATTORNEY AND COUNSELOR

Special attention given creditors proceed-
ings, compositions, receiverships, bank-
ruptcy and corporate matters.
Business Address:
433 Kelsey Office Building,
GRAND RAPIDS, MICHIGAN

 

 

 

Est. 1912
15 YEARS OF SERVICE
QUAKER RESTAURANT
THE HOME OF PURE FOOD
318 Monroe Ave.
Grand Rapids Michigan

 

 

 

Henry Smith
FLORALCo. Inc.

52 Monroe Avenue
GRAND RAPIDS

Phone 9-3281

 

 

 

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November 30, 1927

MICHIGAN TRADESMAN 1?

 

relations with the
We might
be alone for a while, but I don’t think
we would get very lonesome. We
would still have the radio and the
movies to entertain us, until the war
jingos made up their minds to reform,

enjoy no social
emissaries of brute force.

treat human life as sacred and Godly,
and on such terms to again keep us
company.

My friends, how can we do our little
pa't to put a damper on the foolish
ardor for war? What is the little that
we can do to make war appear to be
the hideous thing it really is, and turn
the thoughts of men from the bloody
roads of doubt and hate and death to
the beautiful lanes of faith and love
and life? For one thing, let us not
imitate the past; let us not follow in
the footsteps of the dead past. Let us
rid our minds of the childish thought
that war is a game or sport and that
it. can) end only in victory. Let us
count the losses as well as the gains.
In thinking of the living, iet us also
remember the dead and the wounded.
We must season the rich food of our
pleasure with the condiment of grief.
Into the cup of our joy, let us put in
just a little kick of sorrow. Let us
mingle our moments of rejoicing with
Let us
upon our

a little sadness and mourning.
pin a little bow of crepe
gaudy decorations and let us have
days of remorse and repentance as
well as days of festivals and jubilees.
Thus we may use the little power we
have, if not to bury the festering car-
cass, to at least help slay the sporty
spirit of war.
oo

Why Call the Road the Santa Fe?

Early in the month of June, 1882,
the writer met Fred Harvey. His
presence in Grand Rapids, he explain-
ed, was due to his desire to purchase
furniture for a chain of restaurants lo-
cated on the line of the’ Atchison,
Topeka & Santa Fe Railroad. Dining
cars were not operated by the rail-
“road companies in that year. Travel-
ers were given twenty minutes for
dinner at the restaurants provided by
the railroads at different points on
Among many of such con-
veniences in the State of Michigan
those located at Jackson, Marshall,
Niles, Grand Rapids, Owosso, Hart-
ford, Kalamazoo and Cadillac were
noted for the excellence of the food

their lines.

provided and the efficiency of the ser-
vice rendered. Fred Harvey served
the traveling public so well that he is
fondly remembered. He passed out of
life a score of years ago, but the Santa
Fe Railroad never fails to mention
Fred Harvey service in its advertise-
ments. Why should such an import-
ant railw ay corporation as the Santa Fe
bear the name of such. unimportant
little towns as Atchison, Topeka and
Santa Fe? Atchison is a one-horse
town on the Missouri River some-
where between St. Joseph and Kansas
City. Atchison was one of the early
territorial governors of the state and
the town was named in his honor.
Topeka is a nice little city. Its prom-
inence is due to the fact that it is the
capital of the State of Kansas. It does
not amount to much in commerce,
manufacture or finance. Santa Fe 1s

said to be the oldest city in the United
States. Its location is quite remote
from the main line of the railroad. It
is the terminus of a stub line. Aside
from its interesting antiquity it is of
small importance. Kansas
City,
Angeles and San Diego are cities on
the Santa Ke line.

Chicago,
Denver, San Francisco, Los

If the railroad cor-
poration does not consider it worth
while to give these cities a place in its
tile, it might abandon the old one and
designate its propert as the Fred Har-
vey line. Harvey contributed the best
efforts of his life to the service of the
company.

railroad cor-
porations considered the city of Grand
Rapids as sufficiently

Not many years ago
important to be
entitled to a place in the titles of their
institutions. Old residents remember
that the present Pennsylvania was or-
iginally the Grand Rapids & Indiana;
that the New York Central trains bore
the names of Kalamazoo, Allegan &
Grand Rapids; that the Northern di-
vision of the Pere Marquette was or-
ganized as the Grand Rapids, Neway-
go & Lake Shore; that the Holland
section of the same line was named
when its construction was begtn,
Grand Rapids & Holland; that the De-
troit division of the Pic Marquette
Detroit,
A company
was organized as the Grand Rapids &
Saginaw.

Was given. publicity as the
Lansing & Grand Rapids.

The c.ty of Grand Rapids at a per-
iod in its history when its population
numbered about 10,000, by a popular
vote issued bonds to the amount of
$100,000 as aid to the corporation in
& Indiana
Many local residents invest-
ed hard earned savings in the bonds.
The legality of the issue was question-

building the Grand Rapids
Railroad.

ed and contested by men who had op-
:osed the granting of the gratuity.
The State Supreme Court sustained
the contenders by declaring the issue
illegal. An appeal of the case was
taken to the Supreme Court of the
United States. That court held that as
the bonds had passed into the hands
of innocent (third)
be paid.

persons they must
The city paid its debt to the
holders of the bonds.

Solon,

of Kent county voted bonds for vari-

Nelson and other townships

ous sums in aid of the same railroad
corporation and ultimately paid them.
Arthur S. White.

——_>~~—___

Of the journalistic philosophy of
John Haslup Adams, its editor who
died last week, the Baltimore Sun
makes this interesting record: “A news-
paper, as he conceived it, could never
be a mere recorder of the superficial
and the obvious. The real facts, he
believed, were always more or less
occult; to get at them and bring them
to the light was the first duty of a
journalist—the first duty and the chief-
est joy. Wherever the facts led, up
hill or down dale, that was the way to
go; to hesitate or compromise was to
dishonor a profession that, to the last,
he served and believed in with roman-
tic devotion. Was the thing true?
Then it must be printed. Was the
cause just? Then it must be support-
ed.” Here is a gospel that should go

into our schools of journalism.

 

 

When they

read ...

 

HEN youn customers

buy bread, suggest
Beech-Nut Peanut Butter.
To countless women the
simple association of these
two foods will spell a gen-
uine need.

 

Children love Beech-Nut Peanut Butter spread
on bread. To all it is a favorite filling for
dainty, tasty sandwiches —just right in the
school lunch-box or at home parties. Beech-
Nut Packing Company, Canajoharie, N. Y.

BeechNut

Peanut Butta

OQ

 

 

WORDEN (GROCER COMPANY
The Prompt Shippers

 

 

Stock this Quaker Leader

QUAKER
PORK ann BEANS

Stowe) clita er iat iw eee em tame SC Clea)

TYCO ARCS CLL

 

Customers know this Brand

 

 

WoRDEN (GROCER COMPANY

Wholesalers for Fifty-nine Years
OTTAWA at WESTON GRAND RAPIDS

THE MICHIGAN TRUST COMPANY, Receiver

 

 

18

DRY GOODS

Michigan ReRtail Dry Goods Association
President—A. K. Frandsen, Hastings.
First Vice-President—J. H. Lourim,

Jackson.

Second Vice-President—F. H. Nissly,

Ypsilanti.

Secretary-Treasurer—D. W. Robinson,

Alma.

Manager—Jason E. Hammond, Lansing.

 

Armistice Day Closing Not At All
Popular.

Lansing, Nov. 29—Merchants are
urged to perform all kinds of com-
munity service and no class of busi-
ness men respond more cheerfully to
such demands. The custom of closing
stores on special days has been abused
and many merchants have felt that it
is not desirable to close their places
of business on days which are not
legally designated as public holidays.

Efforts to close stores on Armistice
day entails another loss to the mer-
chants whose overhead expenses arc
large. A letter was received recently
from one of our members raising this
question and a letter was written to
One member in each of the several
cities in the State, in the list given be-
low, asking if stores were closed on
that day. This information asked was
simple and the answers brief:

Ann Arbor—Did not close. Day
was observed for five minutes. Church
bells ringing.

Bay City—Did not close. (No fur-
ther comment.)

Battle Creek—Did not close. (No
further comment.)

Flint—Did not close. Last year
stores closed. This year all were
open.

Grand Rapids—Not a single store
closed. Street cars and public utility
companies of all kinds in full opera-
tion.

Holland—Did not close. (No further
comment.)

Jackson—Did not close. Jackson
retailers preferred to keep open, as
this had been a backward season.

Kalamazoo—Closed from 1 o'clock
the remainder of the day.

Lansing—Did not close. Bells were
rung at 1 o'clock. A grotesque parade
was made, but parade was no credit to
the city.

Ludington—Stores closed. (Did not
state number of hours.)

Manistee—Did not close. (No fur-
ther comment.)

Muskegon—Did not close. Closed
the first two years, but not since.

Pontiac—Did not close. Mayor
proclaimed two minutes of prayer at
11 o'clock. Bells and bugles sounded
and all work stopped for two minutes.

Port Huron—Store closed one hour
in the morning before opening.

Saginaw—Closed from 12 o'clock to
3 o'clock. Think we have closed for
the last time. Think it is not advis-
able. More are staying open each
year.

Traverse City—Did not close. Not
a store in the city closed.

We believe that the sentiment is al-
most unanimous in favor of brief ex-
ercises to call the attention of the pub-
lic to this historic day, but not to
close places of business to show pa-
triotic interest and loyalty.

We have recently communicated in
our news letters regarding the work
of a certain company installing burglar
alarm systems in stores. In some
places the work installed by this com-
pany has been satisfactory and in
others unsatisfactory. We have con-
ferred with the manager of this com-
pany with reference to these com-
plaints. His explanations are not en-
tirely satisfactory.

In our news letter of Nov. 22 an item
was inserted that the annual flood of
unordered Christmas neckties has not
yet started. A letter from one of our
members brings this information:

“T notice in your bulletin you say
that necktie fellows have not started

 

eo

MICHIGAN TRADESMAN

to operate yet. This last week I re-
ceived a package of them from a
‘blind’ man. I saw some others who
received them but I refused mine.”

The above quotation js self-explan-
atory. Don't let your sympathy for
blind men get the better of your good
sense and accept goods which have not
been ordered by you. There are plenty
of unfortunate people in your circle of
acquaintances for objects of charity.
Throw the unordered goods on the
shelf and let the other fellow do the
worrying.

Many merchants have i> the past
purchased and used in making collec-
tions certain forms drawn to imitate
regular court summons. Sometimes
they are called “Final Notice or ‘Gar-
nishee Notice” or some other similar
name. They are usually intended to
make the debtors believe that a regu-
lar summons issued by the court has
been served on them and are supposed
to scare them so they will pay theair
bills. The Michigan Legislature of
1927 passed an act prohibiting the
use of such blanks.

Jason E. Hammond.
Mer. Mich. Retail Dry Goods Ass'n.
—_»>+>____

Wraps Take on Unique Designs.

For novelty and chic in the sea-
son’s new styles in wraps there are
shown many models that are built of
rich fabrics and trimmed with fur. In
these transparent velvets and metal
cloths are especially interesting. An
idyllic creation shown by a French
designer is a coat wrap of white chiffon
velvet of the new “transparent’’ weave.
It is wide of sleeve deep of collar and
cut to fold generously about the figure.
A silver tissue figured in a graceful
palm-leaf pattern is used for the lining,
and the collar and cuffs are made of
white fox fur.

Reversing the scheme of this coat
wrap is another which is made in the
form of a full-length dolman of silver
and white metal brocade. It is lined
with shell-pink velvet, and on this too
the deep collar and cuffs are made of
fine white fox. This wrap has a chic
note in a buckle of brilliants made in
oblong design, with which it may be
fastened close at one side of the front.
A wide-sleeved coat of pale green and
gold metal brocade is lined with pinky-
beige ermine, of which both collar and
cuffs and a shaped band _ running
around the bottom and part way up
one side are made.

The display of evening wraps is par-
ticularly interesting because of the
variety of materials and the many ways
in which they are lined and trimmed.
There is a certain uniformity of line,
simple yet subtly diversified, but the
fabrics are new and many of the com-
binations are of a poetic loveliness.
Red is used very successfully in sev-
eral of the French models. One is a
delightful shade of coral. It is lined
with silver lame and has collar and
cuffs of brown fox. Another wrap of
geranium-red transparent velvet is lined
with silver lame and is trimmed with
a wealth of white fox, which also forms
its shawl collar, the wide band down
the front and the wide cuffs.

—_+--.___
Hudson Seal Becomes a Stylish Trim-
ming.

Hudson seal is the first of the
heavier furs to be cut up into the com-
plicated piecings and incrustations that
are now so much in vogue for coats
and gowns of silk and wool. Henri

Vergne shows some of the most
ambitious of these intricately seamed
effects. One coat of Hudson seal was
seamed both front and back in a series
of laddering Vs and was draped to the
left. Almost everything imaginable
has been done to fur heretofore except
to drape it—it has always been con-
sidered too bulky for that—but this
coat manages to introduce draping and
still retain both its slenderness and
chic.

Muffs have come back! Rather
shrinking and inconspicuous little
muffs, to be sure, but muffs for all
that. Generally they are made in a
semi-circular shape about twelve
inches across. If a small, round and
flat pillow, with a gathered puffing
encircling it, were to be cut in two,
the result would look very much like
these little muffs. They are made in
breitschwantz, in shaved lamb or in
any of the clipped furs of cloth-like

texture.
>>

Make Sales Genu'ne Is Advice To
Dealer.

Conduct a special sale successfully:

By determining definitely the goods
to be offered and the reduction or
special prices to be given, and the
policy to be followed concerning ad-
hering to such prices.

By announcing the sale through the
press, making everything clear, and
avoiding any statement in any way
which will mislead.

By being as good or a little better
than all promises made.

By seeing to it that sales people are
thoroughly posted on the sale offer-
ings, and prices and conditions,

By providing sales people enough
to take care of the extra business.

By thanking the public when the
sale is over for the volume enjoyed.

By not having sales too often and
making them real events when they

are arranged.
——_2—____

Long-Waisted Frocks Favored.

There is a dectded tendency in chil-
dren’s dresses toward the return of
long-waisted models, finished with belt
or sash. For the one to three year
group, however, straight little frocks
with turnover collars and cuffs are
selling well. A new note in pantie
dresses is shown in the advance models
that have “shorts” with a waistband
finished with buttonholes. This type
of pantie does not show below the
dress, and is at present wanted by the
better shops. Many attractive things
are now offered. Among them is a
group of hand-made voile dresses in
the one-to-six-year sizes that are
finished with French dots, insertions
and real lace. These wholesale for
$16.50 a dozen. Another group, made
up of imported dotted Swiss frocks in
white and colors, contains numbers to
wholesale at $24 a dozen.

—_+-<-—____
Gray in Handbags To Fore.

Once again the penchant for har-
monizing color effects makes _ itself
felt and this time the change is in
handbags. At the beginning of the
Fall business, it was black antelope,
then followed a flurry in brown ante-
lopes, while to-day there is consider-
able talk about gray in box calfs, ante-

 

November 30, 1927

lope, lizard and other reptiles. What
influences the manufacturer is the use

‘of gray krimmer as trimming on coats

and talk of gray squirrel and goat as
second best choice. Notwithstanding
all the healthy indications of gray as
a vogue, it is regarded by many as a
gamble, for it is a color difficult to
control in shading and blending with
fabrics.
—__.- > ___
Two Seasons Puzzle Trade.

Coat manufacturers here are coping
with the question of whether it is best
to proceed actively with Spring lines
or to continue production of seasonal
merchandise. Those favoring the for-
mer procedure believe that buyers will
show active early interest in the Win-
ter resort and Spring offerings. On
the other hand, it is pointed out that
much business in Winter coats re-
mains to be placed and that a cold
snap would create a scramble for mer-
chandise o nthe part of the retailers.
January sales will also absorb con-
siderable production, which will be
more profitable than usual because of
scanty stocks, some manufacturers be-
lieve.

a
Cheaper Blouses Best.

Blouses are needed by the retailers
and in both the fancy and sports types.
Metallic silks and georgettes with de-
tail in necklines and occasional bows
and pins on the shoulder are sought
for wear with the odd skirt. Gay
prints in slightly longer lengths with
pockets and loops for a narrow belt
are wanted for the tweed skirts. In
this type of merchandise the popular-
priced lines, wholesaling from $3.75,
are far outselling the others. Metal
cloths in gold and silver brocades are
going better than the plain weaves, and
in the prints, red, beige, gray and’ navy
backgrounds are conspicuous.

—_+ 2
Fine Negligees Selling Freely.

Negligees and ‘bathrobes of the bet-
ter kind are selling so freely that
manufacturers are finding it difficult
to keep up with their orders. Aside
from the usual holiday demand for
fancy lines, the plain tailored robe is
the best seller. Robes made of fine
camel’s hair, strictly tailored in man-
nish effects and finished with gros-
grain ribbon, are selling well in solid

.colors, plaids and stripes. Both shawl

and convertible collar styles are favor-
ed. Flannel robes are wanted in
bright prints for the so-called Palm
Beach trade.
——~++-____
Curtain “Dress-Up” Helps.

The curtain business now being
placed is for Spring delivery, and ac-
cording to merchandise men a large
volume business in these lines is ex-
pected, due to the “dressing-up” move-
ment. This vogue, which started: last
season, comes in about Spring clean-
ing time and is creating a mid-season
in house redecorating. Along the
same line manufacturers are selling
bedroom and dining room sets in im-
ported and domestic laces for tables
and bureau tops, comprising long
scarfs, squares, ovals, arm rests and
chair backs.

—__+--.—___
Getting tired is more in your mind
than in your body,

 

 

 

 

 

 

 

 

November 30, 1927

MICHIGAN TRADESMAN

 

Reminiscen: of Moses V. Aldrich.

Moses V. Aldrich, associated with
William B. Ledyard, his father-in-law,
was engaged in the manufacture and
sale of milk safes and grain separators
in the year 1865. Their factory was
located on South Division
the rear of St.

avenue in
Andrew's. cathedral.
Wagons, wih long bodies, drawn by
spirited horses, carried the safes and
mills to the homes of farmers in Kent,

Allegan, Ottawa counties and other
sections of Western Michigan to be
sold. Mr. Aldrich, an expert sales-

man, seldom failed to dispose of his
load before returning to the factory. If
a farmer was unable to pay for a safe
or a separator, Mr. Aldrich obligingly
accepted his note, endorsed by a neigh-
bor. Mr. Ledyard would collect the
note in due time. It might be neces-
sary to grant repeatedly an extension
of the accommodation, but in the end
the note taken up. Mr.
Aldrich was elected mayor of the city
in the year 1869. He gave much valu-
able time to the business of the muni-
cipality and earned a good record as an
administrator.

would be

The city, through the employment
of its legal processes, had decided to
widen Monroe street and extend Canal
street to provide for the creation of
Campau Square. An assessment roll
had been prepared, the collection of
which would provide the means needed
to pay for the property acquired in
the consummation of the proposed im-
provement. To complete the opera-
tion of the plan the mayor’s signature
to the assessment roll was needed. Mr.
Aldrich had opposed the prosecution
of the enterprise and withheld his
signature. One year later, when L.
H. Randall, had elected
mayor, entered upon the discharge of
his official duties, he signed the roll.
The city took possession of the ground,
demolished the old buildings and paved
the square and the streets leading to
it.

Friends urged Mr. Aldrich to seek
the Republican nomination for repre-
sentative in Congress for the fifth dis-

who been

trict, composed of the counties of “Alle-
gan, Ottawa, Muskegon and Kent. A
vigorous campaign for delegates en-
sued and in the early hours of the day,
when the nomination would be made
by the district convention, it was dol-
lars to doughnuts that Mr. Aldrich
would be chosen as the candidate of
the Republican party. It was predict-
ed that the delegates from Kent coun-
ty would stand back of the candidacy
of Mr. Aldrich until a certain tropical
region occasionally mentioned in the
Bible had frozen over. At this point
in our narrative the writer feels war-
ranted in referring to an old Scotch
proverb, “The best laid plans of mice
and men,” etc. One of the delegates
from Kent treacherously deserted the
Aldrich phalanx and voted for W. B.
Williams, of Allegan, who received
the nomination. Mr. Aldrich took his
defeat seriously. He had not learned
that in politics one must be a “good
sport” if he would seek political
honors in the years to follow. He
canvassed the Kent delegates personal-
ly and spotted the traitor, whom he
persecuted so vigorously and _ relent-

lessly that he was obliged to leave the
city. Congressman Williams obtained
employment for the unfaithful dele-
ga‘e in one of the departments of the
general government at Washington,
where he remained until death closed
his somewhat spectacular career. -
Mr. Aldr'ch was warm hearted, gen-
erous and a faithful friend. He evinc-
ed a kindly interest in such young men
as were struggling under heavy handi-
caps to make a place for themselves
in trade, in industry, or the profes-
sions. His purse was never closed to
deserving young men who
Arthur Scott White.

worthy,
needed help.

——_>-.___
Snatched Life Victory From Appar-
ently Sure Defeat.

One of the best illustrations in mod-
ern times of the power to snatch a life
victory out of what seemed sure de-
feat comes to us in the career of the
late James Tanner of Washington, D.

C., known everywhere as Corporal
Tanner.
He was only a country boy of

seventeen when, in 1861, he enlisted in
a New York regiment and marched
off to the war. At the second battle
of Bull Run, August 30 1862, he was
severely wounded and. suffered the
amputation of both legs on the battle
field. It was ten days before he was
carried to a hospital or received any-
thing but the most casual attention,
and he nearly died of shocks, loss of
blood, and frightful neglect. All his
life he suffered from his wounds, and
a number of times had to undergo re-
amputation. Without money, without
any influential friends, with only
“country schooling,” he started out.
In three years he was a stenographer
and was called in to aid Stanton in the
house where Lincoln lay dying. In
four or five years he was a young
lawyer beginning a country practice.
In ten years, now in Brooklyn, N. Y.,
he began to be heard from as an orator
for memorial services, other historical
gatherings, or political meeting. From
that time he kept on growing in repu-
tation and power until he was one of
the most sought-for orators in the

country. He held various public
offices, and he moved on from De-
partment Commander to National

Commander of the Grand Army of the
Republic. It however, in the
sphere of personal contact and influ-
ence that he made his great contribu-
tion.

Was,

Suffering almost continual pain, he
might have become gloomy or bitter.
He was one of the most companion-
able of men. Handicapped, he might
have become self-centered. He
unselfish—never so happy
working for the other fellow.

Seeing the seamy side of life, he
might have lost faith in man. Nothing
in him was more characteristic than
his conviction that men at heart were
good.

Facing continually in his own life
the dark mystery of evil with which
theologians have wrestled in all gen-
erations, he might easily have sunk
into atheism. To the end he kept his
childhood faith in a good God.

was
as when

And he used his life to promote un-

derstanding and good-will. Among

the wreaths piled high at his funeral

.

in Washington, from the President,
Senators, Judges and other leaders in
the Government, there came one from
the children of General Joe Wheeler
in memory of the noble address which
Corporal Tanner delivered at the un-
veiling of the Wheeler Memorial in
Atlanta years With the
distinguished company of old men who
there

some ago.

blue, came to his

distinguished

wore the
funeral a delegation
dressed in Confederate gray, represent-
ing the Confederate Veterans Associa-
tion,

A crippled country took his
life and made it count so that more
than once the President, the Cabinet
and statesmen of every shade of opin-
ion assembled to listen to his eloquent
words.

Better than that, he made it count
so that, without weakening the ties
that bound him to his comrades, former
foes were changed to friends, old con-

boy

troversies were buried, old bitterness
was forgotten, and good will was ex-
tended from North to South—Chris-
tian Leader.

—_____®-@ 2
Knows You Are Weak.

“Bill is a good salesman,” said a
dealer of one of his men, “but he falls
down on a lot of good sales just be-
cause he hasn't any understanding of
mechanics. He doesn’t know. any
more about what makes a lawn mower
cut grass than he knows what makes a
washing machine wash. He can tell
a woman what a washing machine will
do, and maybe that’s enough. He can
tell a man what a lawn mower will do,
and that may be enough. But

customers, men or even bright boys,

some

want to know what makes the wheels
go around, and why this machine does
it better than that machine. That is

where Bill has to admit he doesn’t
know. And when you admit to a cus-
tomer that there is one thing you

don’t know, you slip back, because he
knows you are weak.”

—_++>____
The Real Escential.

A millionaire once said to John

Bright, “Do you know, sir, that I am
worth a million pounds?”

“Yes,” responded Bright, “and that
is all you are worth.”
les a fine thine to accumulate

wealth, and every salesman ought to
save his money, but there is more to
successful living than merely becom-
ing wealthy. Every salesman ought
to do what he can to accumulate real
knowledge of his business and ability
to handle it, and he ought to accumu-
late a reputation for being a good man
to do business with. Unless a man can
accumulate business friends and per-
sonal friends his money will not make
life worth anything to him.

—__>>____
Spring Neckwear Prepared.

Although the Fall and Winter lines
of men’s ties are pretty well sold out
and retailers are asking for additional
merchandise for the holidays, houses
dealing in the better grades are focus-
ing their attention on new Spring mer-
chandise. At present indications point
to small geometric patterns in very
bright colors on white and very light
grounds. Blue is again cited as a lead-
ing color, but there will be many new
designs worked out in green, also a

19
marked showing, as compared with
former seasons, of the purple and

violet shades.

    

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C GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

 

 

  

RETAIL GROCER

Retail Grocers and General Merchants
Association.

President—Orla Bailey, Lansing.

Vice-Pres.—Hans Johnson, Muskegon.

Secretary—Paul Gezon, Wyoming Park.

Treasurer—F. H. Albrecht, Detroit.
Graphic Description of Way a Chain

Went Wrong.

In the course of his talk at the last
annual convention of the National Re-
tail Growers’ Association, Ellis How-
land adversely criticised the St. Paul
resolution which ruled that officers
must be active, practicing grocers, add-
ing: “It drove off one man—thought-
lessly, of course. He was a good ex-
ecutive and you never can pay the debt
that belong to him. I am glad his
state has seen the light and come back,
although it was bought at the tremend-
ous price of the loss of a great friend
to all of us.”

That was Howland’s tribute to
Frank Connolly and during all the
years that small, selfish souls were
trying to get Frank’s scalp, it was a
reassurance to me that Howland, from
his unique vantage point of the editor-
ial rooms of the New York Journal of
Commerce, discerned in Frank his un-
derlying greatness. This was a pretty
fair indication that, taken all together,
Frank was right, for Howland never
hesitated to point Gut errors when they
existed. Frank’s passing, as he did
pass—fighting misrepresentation, in-
nuendo and envy—was a tragedy from
which we should try to derive a meas-
ure of humility and self-questioning.

A few weeks afterwards Howland
was killed by a trip on a stairway and
so passed from the scene another out-
standing figure in grocery trade circles.
Verily, 1927 was a tragic year for gro-
cerydom.

With something closely and unfor-
tunately resembling exulting glee the
grocery papers have recently carried
the news that a grocery chain is in
financial difficulties. But there is be-
hind that even a story which should
cause us to divest ourselves of malice
and all uncharity, for chains are but
individuals grown large through honest
effort.

It is some fifteen years since I saw
the originator of that chain for the
first time. His warehouse was a floor
or two, cramped into small quarters in
a tightly congested wholesale. region.
I found my way up a narrow, dark
stairway, none too clean, into a make-
office partitioned off from the
stock rooms. The boss sat before a
battered desk whence he could see
everybody. He was interviewing an
applicant for a job.

“Where have you worked?” he asked.

“In New York,” answered the ap-
plicant.

The old man sighed with an air of
long suffering patience over a familiar

shift

experienceysaying “Noo Y-a-r-r-k is a
big place—where abouts?”

He may have been born in Ireland
and again he may not, for ‘Noo
Ya-r-r-k” is indeed such a big place
that folks of German parentage are
born, educated and live out their lives
there who retain throughout their en-
tire lives the pronunciation, accent and
intonation of Berlin, or of Naples, or
of Ireland, or any other foreign re-
gion.

MICHIGAN TRADESMAN

But anyway, he then ran about
sixty-five profitable, though not in the
least attractive or sanitary stores, and
he still did most of the work of de-
tailed management himself.

Near the old man’s desk sat a hand-
some young man. He was around 22,

well put together, neatly dressed—in .

striking contrast to the ancient gray
suit, innocent of pressing, worn by the
boss—and with a shock of wonderful
deep red hair. That was the son to
whom I was referred. I was impressed
with the young man’s seriousness. In
fact, he took himself very seriously
indeed.

It was five or six years later that
business took me to the place again.
By then the chain consisted of around
165 units, considerably improved in
outward appearance, and the head-
quarters was a new red brick ware-
house located “way up town.” The
office was handsome; the chief oc-
cupied his seat beside a flat top desk,
still in a gray suit not much better
looking than he had worn years be-
fore; but now he did only part of the
managerial work. Much more was
done by the son who quite evidently
took himself more seriously than ever.
The old man seemed restless; not so
secure or assured as he had been afore-
time. Maybe he instinctively foresaw
what has now happened,

Rumors jin chain circles were to the
effect that the younger man was not
as sound in his ideas as his father.
Such rumors are not a contravention
of the thought that sons should be
wiser than their fathers, for such is the
law of progress. Rather are they an
indication that the youth in question
has grown a trifle too fast for his
clothes. Present results seem to show
that these rumors had some founda-
tion in fact.

So behind the difficulties of this
chain apparently lie ancient, familiar
factors with plenty of heart ache and
sad perplexity for the man who built
the original structure slowly, by the
sweat of his own and his wife’s face,
who now sees the work of his life-
time jeopardized or swept away
through failure of sound judgment in
management.

Such a condition is not much of a
trial to the son, provided he has the
right ‘basic stuff in him. He can pick
up again and make good on the founda-
tion of hard experience. The tragedy
is to the elder man. For it is hardly
fair that the one who worked himself
figuratively up from shirtsleeves should
have to witness the return of the next
generation to the same kind of gar-
ment.

A story like this is no indictment of
the chain as an individual enterprise or
a system, any more than a mishap or
misfortune in a grocery store is an in-
dication that the grocery business is
going to the dogs.

For you can find in the news of the
day an altogether different slant on
chain store activities in the story of
Wiggly management in
Kansas which has instituted a system
under which

the Piggly

its employes are com-
pelled to save a minimum of ten per
cent. of their wages. Nor jis this a

(Continued on page 31)

 

 

Don’t Say Bread
— Say

HOLSUM

 

November 30, 1927

 

 

 

 

THE BEST THREE
AMSTERDAM BROOMS

PRIZE White Fwan Golddond

AMSTERDAM BROOM COMPANY

41-55 Brookside Avenue,

 

Amsterdam, N. Y.

 

 

VINKEMULDER COMPANY
Grand Rapids, Michigan

Distributors Fresh Fruits and Vegetables

Now Offering: Cranberries, Bagas, Sweet Potatoes,
“VinkeBrand” Mich. Onions, Oranges, Bananas, etc.

 

 

 

 

 

 

 

 

M.J.DARK & SONS

—

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST -- FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

 

 

 

 

 

 

 

 

 

 

 

 

KEEP THIS SALES AID WORKING
ALL THE TIME.

How many of your customers come into your store with a definite
grocery list? Not so many. And this is the one opportunity that a
good salesman never misses—he suggests everything he can think of.

Fleischmann’s Yeast is one of your staples that is hidden away in the
ice box, BUT it is not forgotten as long as you keep the package dis-
play where the housewife can see it—it is a silent salesman that works
and you know it is the sales you MAKE that count, after all.

Thousands and thousands of people all over the country are adding
Fleischmann’s Yeast to their diet—and they will come to your store
for their supply of yast if you let them know you have it.

FLEISCHMANN’S YEAST

Service

 

 

 

 

 

 

 

st tai

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

November 30, 1927

__ MEAT DEALER

 

Salty Corned Beef i in Retail Shope.

‘Some consumers complain to us that
the hardest thing to find to their satis-
faction is mild cured corned beef in the
retail shops they trade in. We have
been told that in some cases clerks
assure customers with all the appar-
ent sincerity at their command that
the corned beef will be positively and
absolutely mild when cooked. These
same customers say they find the
corned beef salty and lacking in de-
sirable flavor when they cook it. The
result is they give up hope of ever
finding corned beef to suit them and
stop buying it This is a curious com-
plaint, and we know it is not made
without good and sufficient reason in
many cases. There are many retailers
who prepare their corned beef with
great care and sell it while mild in
cure, and these dealers have invariably
built up a good trade on their product.
There are other retailers who either
do not know ‘how corned beef should
be cured, lack the knowledge neces-
sary to good results, or are indifferent
to this part of their business. Retail-
ers need corned beef trade in most lo-
cations, and it is good, profitable busi-
everywhere that it is handled
right. Most consumers want their
corned beef mild, and when it is so
prepared make a very good dinner for
families, so since it is not
excessive in cost and provides a means

ness

especially

of serving vegetables in a very appetiz-

ing way. We are inclined to think
that some retailers use their corned
beef tank as asort of a necessity,

rather than a good source of income.
Some find it very convenient to place
in cure pieces of meat on Saturday
night or other times when something
is left on the counters or in the ice
box. These pieces may be part of the
rump, chuck, neck round or other sec-
tion of the carcass. More plates are
sold fresh to-day than formerly, but
still the corned beef tank is looked
upon as the place to dispose of this
cut to a large extent. In some vases
meat is placed in cure with no record
made to identify its age when it comes
out. When this is done it is almost
impossible to know just how the meat
will eat. Brine is sometimes used un-
til it becomes very red, but too old.
The curing of corned beef should be a
scientific part of the retail meat busi-
ness. Curing should be done at defi-
nite times and with definite salt solu-
tions, with just enough saltpeter to
give the meat color. When the meat
is cured it should be taken out and
sold. More than one tank is neecs-
sary. Three tanks are not too many
and brine changed  fre-
quently.

should be

ee
Larded Meats.
Larded meats are quite frequently
found to give better satisfaction than
meats that have not been so treated.
This is particularly true if the meat
is very lean and if the appearance in-
dicates that it may cook dry. Such
delicious cuts as beef fillets are very
often larded, especially if it be roast-
ed. The cut will be good whether

larded or not, but unless cut from par-

MICHIGAN TRADESMAN 21

ticularly fat steers it will be greatly
improved by larding. At certain times
of the year a great deal of our meat
supply comes from cattle that have
been fed on grass more than grain.
Some of these are very good, and in
exceptional cases the quality is high
enough to closely approach meat from
cattle that had some grain. When the
grass is plentiful and luscious, well-
bred cattle fatten up well, producing
meat that may be very bright in color
and possessed of some marbling. The
meat of such animals is usually fully
as juicy as grain-fed meat and of very
satisfactory flavor. It is liable to be
somewhat less tender than meat pro-
duced from cattle fed on grain for a
long period, though when well aged
before being used it will be tender
enough to suit nearly everyone. We
have been talking about exceptional
grass fed cattle, however, and most of
the grass-fed supply comes much lower
in the quality scale Considerable of
the supply is almost if not entirely
lacking in marbling (which makes the
mixture of fat particles through the
flesh), and may ordinarily cook out
rather dry and lacking in desirable
flavor, as well as moderately to ex-
ceedingly tough. This does not mean
that the meat is less nutritious or that
a good meal cannot be provided when
itis used. It does mean, however, that
proper methods of preparation must be
employed to assure satisfaction to
those who eat it. In such an instance
larding may be employed to great ad-
vantages, because this process provides
fat and helps to make the meat taste
better and eat more tender. The plan
is simply to have strips of salt fat
pork cut and drawn through the lean
meat by means of what is known as a
larding needle. The strips should be
little more than a quarter of an inch
square, but several inches long. The
retailer will usually do this work if re-
quested, but it can be done in the home
if a larding needle is secured. The
cost of such a needle is not great and
it is a very handy tool to ‘have in the
house. Its successful use is only a mat-
ter of a little practice.
—_2>2.2>____

Hides, Pelts and Furs.

 

CreGn INQ. fie ee 14
Green No. 2 ooo 13
Cured. No. J 2. oe es 16
Cved. ING) 2 220 15
Oalickin, Green. No, bf 228 16
Caliskin, Green, No. 2 2000 14%
Caltskin, Cured. No. 1 2. 17
Calfskin, Cured, No. 2 15%
Hore. Noo te 5.00
FEORSG NG 2) 3.00
Pelts
POO 50@1.25
Sheariings 220.033) eee 25@1.00
Tallow.
re 07
moO tf
No, 2 |
"Wool,
Unwashed, medium ____- _. @as
Unwashed, rejects —____ oo ee
Unwashed, fine - : Loou oe @a0
Fox.
No. 1 Large $15.00
No. 1 Medium : . 12.00
No. 1 Small ens _ 10.00
Skunk.
No. 1 Z pce ee d ._.$2.00
No. 2 ee Be
No. 3 Seal a NUS oe ea Oe
No. 4 i ee bo
——__.—-->_____

A woman has just been elected an
Associate of the British Royal Acad-
emy. Whichs shows that if women
can paint their faces some of them
are equally adept in painting the faces
of others,

  
      
 

   

COOKIE CAKES AND CRACKERS ARE
MOST DELICIOUS AND WHOLESOME.

At
Ever aoe
a
HEKMAN Ss

Cookie-Cakes YOU WILL FIND A HEKMAN FOR EVERY
and Crackers OCCASION AND TO SUIT YOUR TASTE.

STERPIECES

the Bakers Az

an Biscuit (0

Grand Rapids,Mich.

  
   

 

“vet““LILY WHITE FLOUR

“The Flour the best cooks use.”
Also our high quality specialties

Rowena Yes Ma’am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING COMPANY

Grand Rapids, Michigan

 

 

 

 

Ir
j ASK MR. STOWE
He Knows What Our Collection Service Is

Only one small service charge. No extra commissions, Attorney fees, List-

ing fees or any other extras.

References: Any Bank or Chamter of Commerce of Battle Creek, Mich., or

this paper.

Merchants’ Creditors Association of U. S.

Suite 304 Ward Building, Battle Creek, Michigan

For your protection we are bonded by the Fidelity & Casualty Company of
New York City.

 

 

 

 

 

 

A good seller
A splendid repeater

HOLLAND RUSK

AMERICA’S FINEST TOAST

Place your order today

All jobbers

HOLLAND RUSK CO,, Inc.
Holland, Michigan

 

 

 

 

 

 

 

 

 

Uncle Jake says-

‘*Lets do all the business we can honestly, have all
the fun we can reasonably, do all the good we can
willingly and save our digestion by thinking pleas-
antly.””

We honestly believe that our

KVP DELICATESSEN PAPER

is the best made, and this without boasting.
We get a lot of fun out of our paper busi-
ness because we are doing good by making
it, and our digestion is always in good work-
ing order because we think well of every-
body.

KALAMAZOO VEGETABLE PARCHMENT CO., KALAMAZOO, MICH., U. S. A.

~~

Se

 

 

 

 

 

 

co es

tL

 

  

HARDWARE

Michigan Retail Hardware Association.
President—C. L. Glasgow, Nashville.
Vice-Pres.—Herman Dignan, Owosso.
Secretary—A. J. Scott, Marine City.
Treasurer—William Moore, Detroit.

Some Seasonable Features For the
Christmas Trade.
Written for the Tradesman.

Do hardware dealers always make
as much as they might of their sport-
ing goods at the Christmas season?
In his concentration on what are rec-
ognized gift lines, does the hardware
dealer who is not a sporting enthusiast,
or who has no boys or girls of his
own, fully realize the attractiveness of
these lines, and their gift possibilities?
Particularly to his more youthful cus-
tomers.

As a matter of fact, young and old
alike And,
with the Christmas season approach-
ing,
sleds,

appreciate sporting goods.

toboggans, snowshoes, skates,
hockey sticks, and similar arti-
gift The

boy, in his teens,

cles are essentially lines.
average growing
when he mentally makes up his list
of desired Christmas (for him-
self) in out of
ten puts at the head of that list:

“Hockey skates and shoes.”

And such a
“Hockey stick.”

The smaller boys want a hand-sleigh,

gifts

probably nine cases

one will follow with

and a set of ice-skates or bob-skates.
And in this desires
of the opposite sex tend strongly to-

modern age the
ward the identical articles at the iden-
tical ages.
Sporting goods as gifts add to the
pleasure of the subsequent Christmas
week. Then,
easier to pick and choose from than
with

holiday too, they are

other lines of presents. There is
such gifts, no perplexing question of
individual taste involved. In buying
a gift for a young boy, it is very easy
to get him the book or the

wrong cap or the wrong pair of gloves.

wrong

3ut with skates there can be no mis-
take.
The
that
merely attractive but

growing
not
There
for the
purely ornamental gift; but utility has

feeling seems to be

Christmas gifts should be
useful.
demand

will always be some

an increasing appeal. Sporting goods
have their utility aspect: and they meet
another angle of popular demand, the
demand for health and the realization
that
health.

outdoor sports are conducive to
Sporting goods make excellent win-
They lend themselves

added to

dow displays.

to catchy, realistic displays;

which, even where the window is not

devoted exclusively to sporting goods,
they can be effectively combined with
other lines.

Christmas window
Claus
gifts on a toboggan or bob-sleigh. He

Thus, a_ purely

can show Santa carrying his

himself can be equipped with skates,

snow shoes or skis. A window design

of this sort will enable you to play
up your sporting goods while at the
same time making a comprehensive
showing of all your gifts lines.

To sell to good advantages, svort-
ing goods must be well displayed. They
should have from time to time a fair

share of the window space; and in

Sceedlnisnadechielsdenadatnusidecdennba eiuaenananodaemaucaeemapiost amemaite aan ena

MICHIGAN TRADESMAN

season they should be given due prom-
inence in the interior display.

As a rule it is sound policy to give
your customers every opportunity to
examine your sporting goods. Of
course, it is hardly wise to allow or-
dinary school children to finger your
most valuable guns; but even school
boys may well be permitted to exam-
ine lines which a certain amount of
handling will not hurt.

To handle an article used in outdoor
sport almost invariably stimulates the
desire to possess it. The small boy,
just like men of older growth, wishes
to see and feel things for himself.
Young as he is, he has assuredly form-
ed certain ideas as to what kind of
skates, hockey stick or hand-sleigh he
wants. It will pay in the Ieng run to
give him a reasonable opportunity to
examine the goods.

In the Christmas trade, the good
will of the children is a great asset to
the hardware dealer. :

There is, of course, always a certain
danger of pilfering. There are some
children who will pilfer, particularly
small articles, if given an opportunity.
Against this practice, salespeople
should be constantly on the alert. The
only remedy is constant watchfulness.
in fact, even the most constant watch-
fulness is only a partial remedy; there
will always be some slight losses due
to this practice.

3ut the great majority of children
are honest in such things. Moreover,
pilfering is less likely where the sales-
people make it a point to know their
juvenile customers and to treat them
with consideration. The youngster
who is received by the clerk as though
he were a customer of great import-
ance, whose first small purchase gets
the same degree of careful attention
as though he were buying the most
expensive gun in stock, and who leaves
the store with an enhanced idea of his
own importance, isn’t going to descend
from that high level to “swipe” some
small article. At least, not in that
store.

It is worth remembering that boys
and girls of to-day are the men and
women of to-morrow; and that in se-
curing the of these young
customers the merchant is laying the
foundation for future business.. It is
easier to create a lasting good impres-
sion upon a child than upon an aault.
But the merchant who caters to the
youngsters all the year round, who
always gives their business serious at-
tention, not to wait until
they grow up to get results.
such youngster becomes a booster for
the only influences
other children, but his talk at
influences his father and mother and
they look at that store through the
genial light of their child’s enthusiasm.

goodwill

does have

Every
store. He not
home

If you treat the boy as a “mere kid”
however where he takes himself ser-
iously, you are sure to antagonize him.

It is worth remembering, too, that
a great part of modern gift-buying is
for the children. Christmas is more
and more becoming the children’s fes-
tival.

Sporting goods, which essentially
appeal tq the younger generation,

should, consequently, not be neglect-
ed at the Christmas season. Feature
strongly the gift possibilities of these
lines.

Other lines are just as likely to be
neglected. For instance, the average
dealer will be inclined to scout the
idea of selling stoves at Christmas
time.

“Most people are too hard up,” is

  

November 30, 1927

the way one dealer puts the character-
istic view of the matter. “The people
who do have money are too intent on
buying Christmas presents to
the time and attention and money for
such ordinary articles as stoves.”
All of which is more or less true.
It may be taken for granted that you
are not going to sell an extraordinarily
large number of stoves at the Christ-

spare

 

 

 

7 N. IONIA AVE..

office furniture.

Grand Rapids Store Fixture Co.

STORE FIXTURES — NEW AND USED

Show cases, wall cases, restaurant supplies, scales, cash registers, and

Call 67143 or write

N. FREEMAN, Mgr.

 

 

 

 

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars

BROWN &SEHLER

COMPANY

Farm Machinery and Garden Tools

Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

Michigan Hardware Co.

 

 

 

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

e

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

 

 

 

 

 

 

GRAND RAPIDS

 

We can give you service on

Cel-O- Glass

We carry a complete stock

fostes: Stevens&Co.

Founded 1837

61-63 Commerce Ave., S.W.

WHOLESALE HARDWARE

 

 

 

MICHIGAN

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   

November 30, 1927

mas season. Yet even a few stoves
sold will pay for a little extra effort in
that direction. And even one stove
sale is worth while.

There are two angles to the stove
proposition at Christmas.

In the first place, the Christmas fes-
tivities in the average home involve a
lot of preparatory baking and other
cooking. In consequence of this fact,
the housewife is interested in getting
this cooking done as efficiently as pos-
sible. More than that, she wants to
get the best results from her efforts.
No one thing helps so much in these
iaudable ambitions as the equipment
of the kitchen with a thoroughly mod-
ern, efficient range.

Thus, with the holidays approaching,
the psychological moment has arrived
to broach the subject of a new range.
The housewife who is struggling on
with an inefficient old cookstove dreads
the ordeal of cooking for Christmas.

This theory at all. Quite a
number of dealers have found out by
practical experience that a brisk pre-

isn't

Christmas trade can be done in ranges.
To make sales, they have to handle the
tactfully. As most families
expect to spend considerable money
at this season on gift lines, it is often

subject

necessary to sell on easy terms. But
sales are made.

To be successful, this Christmas
stove-selling campaign should’ be
launched immediately. Sales will be
more readily made now than toward
the close of the regular Christmas

selling period. The thrifty housewife
starts her preparations for the festivi-
lt you want to
interest her in a new range, you must
do it right away. The last week or
two of the holiday season she will be
too intently interested in gifts to think
about a new range.
Advertising space can be
Here is a roughly-

ties well in advance.

used to
good advantage.
suggested line of talk:

Perfectly Done.
When the family come home for the

Christmas Baking

Christmas dinner, aren't you anxious
to give them the best of everything?
wouldn't you like to have your Christ-
Don’t
you want the boys and girls to enjoy
the good things mother provides for
their Christmas homecoming?

You can show them such perfection
in Christmas cooking as they never

knew in the old days, and in so doing

mas baking perfectly done?

MICHIGAN TRADESMAN

you can save yourself a great deal of
drudgery.

How?

By getting rid of that inconvenient,
inefficient, fuel-consuming old cook
stove, and putting in, to-day, our thor-
oughly modern, efficient, economical
range.

Get rid of the old drudgery and add
a new enjoyment to the coming
Christmas holiday.

Your advertising should persistently
drive home this idea, of making the
Christmas cooking a pleasure by cut-
ting down the amount of worry, trou-
ble and vexation involved.

A window display, showing a range
with a collection of well-cooked viands,
helped out by a few show cards em-
phasizing the attractive features of the
new range, will be found very effective.
You might even stage a demonstra-
tion in the window.

Apart from advertising
and window display, you undoubtedly
know of

newspaper

a fair number of prospects
whom you canvassed in the fall but
who, so far, have not bought new
ranges. Go after these people once
more, personally. They are quite likely
to be in the store; seize the opportunity
to canvass them. Let your talk follow
the line suggested by the advertise-
ment—the desirability of cutting out
the old-time drudgery in connection
with the preparations for Christmas.
If necessary, offer specially easy terms.

You may not make many sales, but
you should make some. And even if
you don’t make sales now, this extra
canvass of your unsold prospects keeps
them lined up with you, so that later
you should be the easier able to sell
them.

One dealer approached this subject,
however, from an entirely new angle.
He had on his staff a man who had
made a special study of heaters and
ranges, and was at the same time a
tactful salesman. This man he desig-
nated as his “expert.”

The hardware dealer advertised a
“free service to all customers.”
Anyone in the community, in fact, was
privileged to the stove
expert call, inspect the kitchen range,
and see that it was in proper shape
for the Christmas baking. No matter
what the make of range, this expert
service was offered, without money
and without price. Any actual work
found necessary would, if desired, be

new

/

have store’s

done at cost; but there was no obliga-
tion whatever to have the expert, or
anyone from this particular store, do
the work.

A large number of people grabbed
at the free store many
cases a little bit of simple adjustment

service. In

that cost nothing, or even a little range
education that was equally
sive, made the housewife’s Christmas
baking a great deal easier. In

inexpen-

some

cases minor repairs were advised,
which brought in a little revenue to
the store. In cases where the range
inspected was

hopeless, replacement by a new range

seriously defective or
was suggested as the solution. Some

sales were made at once. In some
cases where the housewife balked, the
the approached.

would it be to

man of house was
the

range, nominally on trial, during the

How put in new
Christmas season—actually to become
the goodwife’s Christmas present from
the hushand?
made on

This possibility of the kitchen range

A number of sales were
this basis.

23

as a gift is, of course, the second pos-
sibility to be considered; and many a
with money to
and considerable
perplexity as to how to spend it will
welcome the practical suggestion of a
new kitchen range as a Christmas gift.

At the Christmas season, stoves have
to be crowded to the back to make
room for regular gift lines. Except in
a large store it is impossible to play
them up prominently at this time. But
they should be kept where they can
the customer
who shows an actual interest in them;
and if space permits, one or two sam-

perplexed husband

spend on his wife

be readily inspected by

reasonably
prominent place. Victor Lauriston.
———
Majoring.

“So your boy is studynig to be a

ples should be given a

druggist?”

“Yes, he is attending a special course
of lectures on soap, cigars, perfumery,
soft drinks, city directories, telephone
books, candy, fancy postcards and sta-
tionery.”

 

 

 

AGENTS FOR

\OWNEYS

THE GOOD CANDY

NATIONAL CANDY CO., INC.

PUTNAM FACTORY

 

 

 

 

 

 

501-511 Ionia Avenue., S. W.

 

THE TOLEDO PLATE & WINDOW GLASS COMPANY
MIRRORS—ART GLASS —DRESSER TOPS—-AUTOMOBILE—SHOW CASE GLASS
All Kinds of Glass for Building Purposes

Grand Rapids, Michigan
a

 

 

 

 

 

GRAND RAPIDS PAPER BOX Co.

Manufacturers of

SET UP and FOLDING PAPER BOXES

 

G RAN BD R A ff

 

D s$ M iI

€ HEtGAN

 

 

 

 

A fixed consumer-habit created by years of intelligent, consistent advertising
means steady turnover and quick profit in

TTEveEt

 

erence aT Eg TE ATTN

 
 

 

   

24

HOTEL DEPARTMENT

Some Beautiful Features of Laguna
Beach.

Laguna Beach, Calif., Nov. 26—La-
guna Beach is on the Coast highway,
fifty miles from Los Angeles and about
seventy-five miles from San Diego,
and constitutes a delightful terminal
for a week end trip from the former
city. Built upon ground hallowed by
some of the most romantic and sacred
traditions of California history, this
little city lies off the Orange county
coast line like a jewel set in a sea of
jade and turquois blue waters.

Whether it is because, in this day of
rapid travel, Laguna Beach lies almost
within the far-flung shadows of the
crumbling ruins of the famous old
mission of San Juan Capistrano or
whether it is because it is shut off from
the bustling world of commerce and
trade by a chain of low-lying hills,
that seem to melt in the vivid blue of
the skyline, there is an atmosphere of
rest about Laguna Beach which lures
travelers from all parts of the earth.

Although = sturdily American at
heart, Laguna looks for all the world
like a bit of old France or Spain trans-
planted to this new continent. The
streets are narrow and winding and the
quaint shops and homes which line
them all give one the sense of travel-
ing in some delightful foreign coun-
try afar from the tourist surging horde.

This is the picture Laguna Beach
presents in this day, but years ago,
before California had become the great
empire of the Pacific slope, the site
upon which the city is built was the
scene of adventurous and_ thrilling
times in which love and intrigue play-
ed important parts.

In those olden days the jutting head-
land offered sanctuary for various for-
eign craft, driven off of the high seas,
no doubt, bv the ravages of the pirates
infesting this section of the California

 

coast. Many a boat, with sails drag-
ging in the water, limped into Laguna
after a thrilling escape from pirate
craft. While most of these vessels

were but poorly equipped and carried
cargoes of spices and small wares,
legend has it that rich treasure was
often buried in and about Laguna by
the crews of vessels which had been
sorely besieged by pirate boats.

Whether these legends have any
foundation in fact or whether they are
merely varns handed down through
generations of old “salts,’ they are
none the less interesting, and piecing
them together they form a complete
story in an absorbing pastime.

One of the most vivid legends de-
scribes how, many years ago, a Cham-
asham Indian princess from one of the
villages close to what is now Ventura
was captured by a pirate crew and
taken South to become the mistress
of the chief of the sea robbers. The
capture was accomplished only after a
battle, in which a young warrior, lover
of the princess, was left for dead upon
the beach.

Upon her arrival close to Laguna,
the princess escaped from the pirates
and waded to the shore where she hid
among the sand caves dug deep into
the headland. For days the pirates
searched for the missing princess, but
she managed to elude them, and it
was not until she left the seclusion of
the caves in an attempt to find her
way to her native village that she was
discovered and later recaptured.

As she was being taken back to the
shore, her Indian lover is said to have
appeared silhouetted against the sky-
line and the pirates, believing that he
was dead, imagined thev were seeing
a ghost and became so frightened they
released the prisoner and fled to their
boat.

However later. the pirates evident-
ly overcoming their fear, started out
again in search of the princess and she
was overtaken as she was just about
to be clasped in her lover’s arms. Al-

MICHIGAN TRADESMAN

though greatly outnumbered and still
suffering from the wounds received
in his first battle with the nirates, the
warrior put up a great fight and it was
not until after members of the pirate
band had fatally wounded him that he
surrendered.

In the meantime, the princess, who
had been watching the battle from a
knoll, realizing that her lover ‘had been
dealt a death blow, fled from the
scene and again sought refuge in one
of the caves.
a cave which was used as a cache tor
the pirates’ ill-gotten treasure, and
later, when members of the band ap-
proached, realizing that she was trap-
ped, took a thong and pierced her

throat. When the pirates arrived at
the cave they saw the body of the
princess standing upright, blood

streaming from the wound and running
in rivulets on the floor towards them.

Whether they believed this as an ill
omen js not said, but at any rate they
beat a hasty retreat and never ap-
proached the cave again. Shortly
after this, the legend declares, a great
vave washed in the bank, crumbling
the walls of the cave and completely
obliteratine all signs of it and its grue-
some contents.

However, if on a moonlight night a
person approaches the site of the cave,
it is said the voice of the princess can
be heard moaning for her lover. The
Indians also declare that the afterglow
of a Laguna Beach sunset is the trail
of blood made by the princess as she
mounted the milky way on her journey
to the hanny huntine grounds.

If one has ever enjoyed a Laguna
Beach sunset, this is not hard to be-
lieve, for after the great ball of fire
has settled in the ocean, the sky be-
comes hot with flashes of red which
resemble streaks of blood. so vivid is
the coloring. For a few moments
only the red shows up and then it
dies down to a fainter and fainter pink,
until darkness overshadows the heav-
ens and night has drawn her ebony
mantle over the world. It is at such
a time that one believes in Indian
legends and breathes a hope that the
princess may ‘n time become reunited
with her lover in the happy hunting
ground where all good Indians event-
ually find a resting place.

It is quite possible the claim made
that no other place along the South-

ern California ocean stretch equals
that of Laguna Beach, is reason-
os ; * is .

able. Artiss have made it a Mecca

Many of them live here in
beautiful homes. A public art gallery
here is extolled for its excellence. I
will say that I have no_ notion of
ascembling adjectives enough to de-
the grandeur of the beautiful
little city by the sea, with its wonder-
ful caves and coves, a bathing beach
of exceptional charm. Its shores have
a range of twenty to sixty feet in
height above sea level and a most
beautiful view of the ocean and shore
is obtaingble at an point.

Laguna Beach is, literally speaking,
“where the mountain meets the sea,”
a mountain and sea resort in one.

Tor years.

scribe

 

There is going to be a big effort
made at the approaching session of
Congress to secure the removal, or, at
least. a reduction of the drastic excise
tax on automobiles. Quite likely this
should be reduced, but the public has
no assurance in such an event that the
enormous profits of motor car manu-
facturers will not be advanced to the
extent that the dear public wil Inever
know it has happened. There are lots
of other war taxes, which are being
collected a decade after all military
operations have ‘een forgotten, which
hit a greater number of humanity than
war taxes on automobiles. In most

cases automobiles may be classed as
They ere the property of a
class who can afford to pay these taxes
but thev have an organiation to fight
with organization
accomplished.

luxuries.

their battles, and

something is usually

Unconsciously she chose,

November 30, 1927 ‘

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms -i- 400 Baths

RATES
$2.50 and up per day.

 

 

 

 

 

Warm Friend Tavern
Holland, Mich.

140 comfortable and clean rooms.
Popular Dutch Grill with reasonable
prices. Always a room for the Com-
mercial traveler.

E. L. LELAND, Mer.

 

 

Yn.

f It is the Tuller

ow

Facing Grand Circus Park,
the heart of Detroit. 800
leasant rooms, $2.50 and up.
ard B. James, Manager.

DETROIT, MICH.

HOTEL .

IULLER

 

 

 

=

“We are always mindful of
our responsibility to the pub-
lic and ave in full apprecia-
tion of the esteem its generous
patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -i- Sandwich Shop

 

 

 

 

 

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED P
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon ote Michigan

 

HOTEL GARY

GARY, IND. Holden operated
400 Rooms from $2. Everything
modern. One of the best hotels in
Indiana. Stop over night with us
en route to Chicago. You will like
it. Cc. L. HOLDEN, Mgr. .

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well ventl-
lated. A good place to stop. Amer-
ican plan. Rates reasonable.

WILL F. JENKINS, Manager

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private

: Bath.
uropean $1.50 and up per Day.
RESTAURANT AND GRILL— .
cafeteria, Quick Service, Popular

Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms e
WALTER J. HODGES,
Pres. and Gen. Mgr.

HOTEL OLDS
LANSING '
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates

Under the Direction of the <
Continental-Leland Corp.

GrorGE L. CROCKER,
Manager.

 

 

 

 

Wolverine Hotel j

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD.
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 ane
up; European Plan, $1.50 and up

Open the year around.

 

 

CUSHMAN HOTEL

PETOSKEY, MICHIGAN

The best is none too good for a tireo
Commercial Traveler.

Try the CUSHMAN on your next
trip and you will feel right at home

 

 

 

Columbia Hotel
KALAMAZOO .

Good Place To Tie To

 

 

 

 

 

 

 

 

 

Four Flags Hotel
Niles, Michigan
80 Rooms—50 Baths i :
30 Rooms with Private Toilets
T. M. CORNELL, Mgr.

 

 

‘ 2 La *
.
4 i.
,
“
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November 30, 1927

MICHIGAN TRADESMAN

25

 

But there are certain taxes, the result
of the war, from which the Govern-
ment receives no benefit whatsoever,
and yet which pinch the public to the
iast notch. How about the 20 per
cent. on railroad tickets and 50 per
cent. on Pullman charges? They are
extracted, as a rule, from travel which
is a necessity in the economic affairs
of the so-called “common _ people’
whose troubles are always the souree
of a great deal of worry with states-
men, especially when election time ap-
proaches. And again who pays the
Governments assessment on the in-
come gathering features of the amuse-
ment syndie-tes, who are extracting
millions out of the dear public? Re-
cently the announcement was made
rnuat the author of ‘‘Abie’s Irish Rose,”
had raked in royalties to the extent
of five millions of dollars, a small per-
centage of what the dear public dis-
associated themselves from in pur-
chasing admissions to see it. And yet
the “common people” contributed five
per cent. in addition to the high-jack-
ing prices extracted for the tickets.
Congress may well take a day off and
give the public a little consideration on
the question of war taxes.

A friend of mine who recently drove
here from Chicago speaks of the ec-
centricities of the gasoline market:
“We noticed a peculiar thing about
gasoline prices en route. For instance,
in Des Mdines, which is a considerable
distance from any oil, fields, gasoline
was only 9.9 cents per gallon. In
Kansas City it was 13c and as we
progressed nearer to the sources of
production the price gradually got
higher until when we got to California,
where it flows and is refined at the
same place we paid 20.2 cents, which
is a condition the ordinary motorist
cannot understand.” It is all the out-
come of a system in vogue among the
producers reminding me of the Israel-
ite, recently married, who was told if
he wanted to stop at a Hibernian hotel,
the only one in town, he must register
as an Irishman. Upon doing so he
was ejected with such celerity that it
excited his admiration and he involun-
tarily exclaimed: “Mine gott, vot a
system!” The register read: ‘“Cardin-
al Mandelein and wife.”

Apropos of the sale of Government
owned vessels to private owners, Ad-
miral W. S. Benson, who was in Los
Angeles last week and who was once
chairman of the U. S. Shipping Board,
had something to say about the sale
under present conditions, of thirty-s'x
freight steamers which the Government
is operating to-day at a loss, to the
highest bidder, which means nothing,
as there 1s an understanding among
buyers that the Government is to be
“held up’ and only negligible sums
will be offered for same. And this in
view of the fact that they are all be-
ine operated on regular routes estab-
lished by the Government at great
initial expense.

Admiral Benson takes the generally
accepted position that America should
foster shipping, that such a course is
essential to commercial expansion and
that the Government should not dis-
pose of such shipping lanes as she has
already established unless she has a
positive and substantial ouarantee that
these routes shall be maintained for a
period of at least ten vears. ‘Private
Owners can juggle with trade routes
as they will under a short-time guar-
antee. If business is a little bad they
can shift operations to other waters in
competition with other operators, and
leave the originally developed trade
routes to foreign companies, the very
contingency we have been trying to
avoid. If we sold these thirty-six ships
to a certain group of capitalists now

operating steamship lines, on the
terms they desire, they’d soon have a
monopoly. Once they vet a monopoly,

they can discriminate against certain

ports,’ certain shippers and inland dis-
tricts of production.”

It is hard to interpret the insane
haste with which the shipping board
is trying to dispose of Government
owned vessels. At the prices they
have heretofore received from this
class of ships, it would make very lit-
tle difference, from a financial view, if
they were allowed to rot. It is not
claimed that there has been collusion
in these transactions, but very poor
judgment has been displayed in dis-
posing of them. Now that we have
them, why not experiment a while
longer, even though we operate them
at a loss, rather than compel shippers
to “subsidize” the monopoly which
Admiral Benson suggests as a. final
outcome if Uncle Sam continues to
plav the part of ‘Santa Claus in dis-
posing of her merchant marine?

Michigan newspapers bring to me
the information that, because a bell
boy at Post Tavern, Battle Creek, sold
a bottle of liquor to a Government spy,
there is a possibility that padlock pro-
ceedings may be commenced against
that institution. This is almost too
silly to elicit comment, but leave it to
minions of the Government to figure
out that an institution of the import-
ance of Post Tavern, operated by in-
dividuals of high standing, would
knowingly do anything to discredit
their establishment. It is just such

 

stuff as this that is inculcating a dis-

regard for law by everybody. With
liquor of all kinds going into Michi-
gan by trainloads it would seem that
Uncle Sam might find a more sensible
pastime for his “little boys” than try-
ing to foment scandals among the de-
cent element.

Hiram college, in Ohio, where at
one time President Garfield was an in-
structor, announces that hereafter all
foreign languages, including the de-
ceased ones, will be eliminated from
their curriculum. This is certainly a
move in the direction of progress. For-
eign languages, as taught in American
schools, as everyone knows who has
traveled abroad, are not foreign lan-
guages by any means. Even if they
were, however, they would prove of
very little use tg the individual who
racked his or her brains to acquire
them. In business life they are abso-
lutely useless, except in cases where
foreign commerce is to be reckoned
with, and then a specific treatment of
the particular tongue embraced in this
class of transactions would be. re-
quired. In many states the use of
Latin in legal citations and physicians’
prescriptions is prohibited by law, and
should be universally. English is
bound to predominate eventually and
the sooner we get down to brass tacks
and teach it exclusively, instead of
smattering of all kinds of twaddle, the
sooner will civilization reach perfec-
tion.

Down at Ellis Island the other day
occurred a tragedy of almost inter-
national interest. A wealthy farmer
from Nebraska, whose parents orig-
inally came to this country when he
was a lad of six, and who had been
visiting in the fatherland, Sweden, with
his aged wife, committed suicide be-
cause he was denied re-admission to
this country for the reason that his
own father had never been naturalized.
It counted as nothing that the victim
of suicide had, without knowledge of
the technical phases of the law, served
in two wars for America, had sent two
sons to participate in the kaiser’s war,
for his adopted country, had lived a
life of industry and uprightness and
had many t'mes been honored by the
citizens of the little Nebraska town in
which he had lived for upward of half
a century. His father had neglected

to take out naturalization papers be-
fore this vouth became of age, and the
ignorance of the
was a full-

bov, through pure

situation, supposed he

fledged American citizen and proud of
it. But what an awful awakening to
come back to the only place on earth
he could call home, only to discover
that he was without either home or
country. Of course, it might be con-
sidered the act of a weakling to com-
mit self-destruction, but then love of
the country of his adoption might ac-
count for such a condition of mind.
Of course, it is eéssential that a
proper curb be placed upon immigra-
tion, and the antecedents and capabili-
ties of all such should be looked into,
but the authorities at Ellis Island, or
at least some _ official somewhere,
should be empowered to exercise his
discretion in a case where an individual
has identified himself with the ac-
tivities of an American community for
a lifetime and who unknowingly,
armed with a passport issued by the
secretary of state, goes visiting to his
old home town and is compelled to

 

remain there for the remainder of his
natural life.
English chefs find fault with Ameri-

cans for remaining loyal to the good
old-fashioned apple pie. They claim
they are indigestible, which is a base
slander on the American housewife,
who knows just how to assemble one
of these toothsome dainties. The
whole trouble with Great Britain is
that she takes her measure of an apple
pie from the pie factory product one
usually finds in the restaurant and in
most hotels, a combination of boiler
iron and a noultice. I am opposed to
any more lawmaking, but would make
an exception if the Government wanted
to test the mental qualifications of
apple pie bakers. Frank S. Verbeck.
Os
Items From the Cloverland of Michi-
gan.

Sault Ste. Marie. Nov. 29—The
warm weather of the past week has
not been in favor of the thousands of
hunters scattered throughout this
North country. Many have returned
without a deer. It is not always that
the ‘best hunter gets the deer or is
there much difference in the different
locations. On Thursdav H. Fletcher
and a few friends spent the day hunt-
ing around his summer home, near
Brimley. They saw a few tracks, but
no deer, and the next morning it is
reported that five big bucks were shot
on Mr. Fletcher’s place, so there is no
telling just when and where to get
them.

James A. Douglas, who for the past
fifteen years has been engaged in the
farm implement business at 515 Ash-
mun street, will dispose of the entire
stock of machinery and discontinue the
store, but retain the agency for the
Minnesota Company. Mr. Douglas is
our vresent sheriff and could not give
the store the attention necessary.

The Merchants’ soft drink parlor,
at 106 Spruce street, which was closed
by the police last week revoking their
license, has been allowed to re-open,
but to sell only candy, tobaccos, gloves
and light haberdashery.

“Tt won't be long now,” says Henry.
Think he must be referring to Christ?
mas.

Harvey Morris, city salesman for
Swift & Co., has purchased a new
Chevrolet coupe, which he will use
in calling on the trade. He got tired
of waiting for the new wonder car.

Nothing is ever wasted. Somewhere
in the world some child is using a $90
mah jong set for building blocks and
having a good time.

Oscar Castagne is making his first
bow to the public this week, opening
a grocery store at 311 West Portage
avenue. This is his first venture in
business, but with a small overhead
and personal attention to the business,
he can see no reason why he should
not succeed.

The Soo had plenty of turkey for
Thanksgiving. The butchers’ had
about 1500 pounds of poultry left over
for the freezer until Christmas.

Conservation Officer Frank Nelson,
of Brimley, for the first time had an
opportunity to employ the wisdom of
Solomon in settling a dispute between
two hunters, Glen Wilson, of Clinton,
and Holly Bottomley, of Highland
Park. The two were hunting on
Nebish Island. Wilson saw a big
buck and took a shot. He wounded
the deer, but did not kill him. Wil-
son followed the trail through the
woods. Bottomley was also hunting
in that vicinity. He saw the buck and
killed him. Bottomley forgot his li-
cense seal and went back to camp for
it. When he returned Wilson was
cutting up the buck. He placed his
seal on it. Both claimed the buck.
Wilson said it had long been a law
of the woods that a man who wounded
an animal owned it. Bottomley claim-
ed that he killed the buck and that it
belonged to him. Finally they went
to Nelson, who read the paragraph
from the game law that no tag could
be placed on a deer except by the man
who shot it. Rather than bring the
argument into court he got them to
arbitrate by dividing the animal. Wil-
son’s tag is on the buck. He can’t
kill another and returns to Lower
Michigan with half an animal. Bot-
tomley didn’t use his tag, but admitted
that he killed the buck. He can’t kill
another and has to take the other half
of the buck.

Listen to this: According to data
collected and prepared by the United
States Department of Agriculture, in
co-operation with the Michigan De-
partment of Agriculture,- potatoes
averaged 125 bushels to the acre in
Chippewa county and their quality was
88 per cent. perfect. The Upper Pen-
insula district as a whole had the best
average in the State, with an average
vield of 103 bushels to the acre. Re-
ports like this tend to kill the wander-

ing spirit. William G. Tapert.
——_>-~>___
Lansing Invaded By Representative
Grocers.

Wyoming Park, Nov. 29—There
will be a meeting of the directors of
the Retail Grocers and Meat Dealers
Association at Hotel Olds, Lansing,
Wednesday, Nov. 30. The following
officers will be in attendance:

O. H. Bailey, Lansing, President.

Hans Johnson, Muskegon, First
Vice-President.

J. Faunce, Harbor Springs, Sec-
oa Vice-President.

F. H. Albrecht, Detroit, Treasurer.

Also the following trustees:

Park Haynor, Flint.

FH. Kuhlow, Bay City.

H. C. Schuberth, Port Huron.

©. L. Brainard, Elsie.

Garret Van Der Honing,
Rapids.

It is expected that preliminary plans
for the next convention will be made.
The Lansing boys are making big
plans to entertain us and the Secretary
has worked out plans whereby the
collective advertising and buying
groups will become further organized
and their needs more fully met.

This is the salvation of us as inde-
pendent merchants and there are a lot
of towns in the State which have not
yet organized. The Secretary of this
Association extends them an invitation
to write him and I will be only too
glad to help them get started.

If any towns already organized need
help, just let me know and I will be
there. Paul Gezon, Sec’y.

—_>-~-_____

Stockings, it is reported, were in-
vented in the eleventh century, but
were not seen until the twentieth.

Grand

 

 

 

CODY HOTEL

GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

 

 

 

26

DRUGS

Michigan Board of Pharmacy.
President—James E. Way. Jackson.
Vice-President—J. C. Dykema, Grand

Rapids.
Director—H. H.

 

  

Hoffman, Lansing.

Michigan State Pharmaceutical
Association.
President—J. Howard Hurd, Flint.
Vice-President—J. M. G@iechanowski,
Detroit.
Secretary—R. A.
Treasurer—L. V.

Rapids.

Turrell, Croswell
Middleton, Grand

Worked Up a Wonderful Prescription
Business.

Five vears ago when I opened my

business

store my prescription

amounted to about one a day.

drug
y. A local
doctor gave me a hunch that I fol-
lowed and to-day I am putting up over
a hundred prescriptions a day.

A good

wanted by

prescription business 1s

every druggist as that is
money is, so if you will
take a tip irom the following I am

increase your prescrip-

ne day almost five years ago a lo-

store and

 

‘ came to my

I happened to ask him if he knew how
I could work up my prescription trade,
and he told me to do the same as he
did, when he first started to practice
medicine.

He told me that when he started his
practice he had no one to say a good
word for him, no one to go out and
say what a good doctor he was and
what a wonderful practice he was build-
ing up, so he decided to do it himself,
as that was the only way.

So he placed his auto in front of his
the busy part of the
when he saw a crowd of
people coming he would rush out and
case into his
would run back into his

office and in
aiternoon
throw his instrument
auto, then he
office, grab another case, throw that
into his auto, jump in, and ride as fast
street. He
twice or three times

Pretty

as possible up the main
would do this

every afternoon. soon every
one started to say what a busy man
Dr. Blank was, and would

walk down the street they would stop

when he

and ask him who was so terribly ill,
that he had to rush so, or they would
ask him
which he would reply, why I’m work-
ing up a great practice. I’m very busy;
I don’t remember just what case I
was in such a hurry to, but I have to
And at

where the accident was, to

hurry to make all my calls.

MICHIGAN TRADESMAN

once he got results. The very first
stunt he got three

new patients, and it was not long be-

:

day he tried this

fore he was rushing to his auto to

make real

 

You see,
| 1 iid

1 os
+ a7 4]
tor and of all

ent, he went on to say,

so man) was a good doc-

 

the cures I made, they
started to think so too, and so they
to come to me, until now I am

started

so busy I can never get a minute for’

Now try this

scription trede and I am sure you will

myself. ior your pre-
win out.

As the next customer (a Mrs. Wood)
stepped into the store, I came out
from behind my prescription case, and
while I was waiting on her I told her
of the wonderful prescription business

I was building up, and how I used only

  

he best drugs and how careful I was,
and that I was going to specialize on

That man
came in with two prescriptions. As he
he said that Mrs.

prescriptions. evening a
handed them to me
Wood had told

him I put up prescrip-
tions very carefull)
h

vy and that if he found
this to be right he would bring me al!
his prescriptions.

That same evening another customer
came in with a prescription, and she
sent by Mrs. Wood. This
thinking. I had spoken
only to one customer and, in return, I
three

also was
started me
had _ received prescriptions to
and perhaps many more.

So I spoke to every customer about

date,

my prescription department, and I
kept my prescription case as clean as
Wax, my torsion polished and all the
bottles shining, and every time I got
a chance I brought my customers back
and showed them how spick and span
it was. I also showed them how my
tinctures were all assayed and how all
my chemicals came from the very best
houses.

I very carefully made up some U. S.
P. and N. F. preparations. These I
put in two ounce bottles for samples.
I went to see every doctor in the city
and took them these samples and I
told them of my prescription depart-
ment and how careful I was.

One day the mayor of the city be-
came ill. He was treated by the lead-
ing physician and his prescriptions
were taken to the largest drug store.
The doctor did not get the results he
thought he should and the mayor did
not improve. His physician, remem-
bering my call and my talk on assayed

tinctures, told the mayor to send his
next prescriptions to me. Of course
I put them up with great care and as
luck would have it, my medicine help-
ed and the patient started to improve
and in a short time was as well as ever.
This was a great feather in my cap,
as the leading physician sent all his
prescriptions to me from then on, and
around telling his

the mayor went

iriends that my medicine saved his
life.

Of course, as my business grew, I
did not have time to tell every cus-
tomer all about my prescription de-
partment and show it to them, but I
always said a word or two, as “We
are very busy in prescription work,”
or “Dr. Green is sending all his pre-
scriptions to us now,” or, “Our pre-

scription business is growing every

day. We put up fifty yesterday.”

I had a prescription for silver coated
otis. 1 amount
One box I gave to my customer and

made up a double

one I placed on my cash register, and
every time I got a chance I showed
them to my customers, saying, This
is how we put up our prescriptions;
what do you think of them?

My clerks got the idea and they, too,
spoke to almost every customer about
our prescription work.

At church, at the club, everywhere I
possibly could do it, I spoke of it,
and on my stationery and at the bot-
toms of my advertisements, even on
my labels, I had one of the following
slogans:

Kent puts up your prescriptions just
as the doctor writes them. Absolutely
no substitution.

Kent’s Drug Store, the busy pre-
scription pharmacy.

Only the best and purest drugs go
into your prescriptions when we put
them up at Kent’s Drug Store.

We are experts on
Kent's Drug Store.

prescriptions.

I bought only the best drugs and
chemicals from well known houses. I
used a typewriter for my labels and
each prescription was double checked
and I hired only well experienced
clerks that were willing to take pains
and get every prescription out in good
shape. 08.

I give a new bottle and a new box
on every repeated prescription and I
fill and send out every one as soon

William R. Kent, Ph.G.

as possible.

November 30, 1327

Hot Beef Drinks.

When ou prepare your beef tea from
a concentrate the first thing to decide
is what one you will use, the liquid or
the cube form of beef. If you charge
10 cents and your competitor 5 cents,
and he uses the cubes, you should not.
However, with rare exceptions, the
charge for beef bouillon is 5 cents, at
which price there is a good profit, as
will be seen by the fact that the cubes
cost in hundred lots $.017, leaving a
profit of $.033 on a cup. If you use
liquid beef, be careful not to use much,
a failing that most dispensers have.
One teaspoonful of most liquid beef
will be found sufficient.

Ii you use liquid beef you will find
that an excellent way will be to dilute
the extract with a vegetable broth, us-.

ing % or 1 oz. of liquid to make a cup.
This method will also enable you to
season your bouillon to much better
advantage. To make a vegetable broth,
cut up a couple of onions, one or two
small carrots, one-quarter of turnip
and stalk of celery, add a little salt and
cook until tender in enough water to
make one quart. Cook until the vege-
tables are tender, then drain. Some
cook a little curry powder with the
vegetables, which gives an aromatic
flavor. To two and one-half ounces
of beef add enough of the broth to
make one pint, and add enough sait
and pepper so that when diluted st
will have a nice taste. The addition
of the dram or two of Worcestershire
sauce will also help. Thus seasoned,
all that is necessary is to pour an ounce
of this solution into a mug and fill with
hot water.

If you prefer to use the beef as it
comes, pour a teaspoonful into the
mug, add a little pepper, salt and a
:ew drops of Kitchen Bouquet, a soup
flavoring that can be obtained from
any grocer, and fill with hot water.

—_2>++>___
Thin Vs. Thick Glasses.

There can be no question as to the
public preference in the
glassware.

matter of
It prefers the thin glass.
This has been proved time and again.
A good thing glass will bring increased
business.

The use of thick glasses because the
thin glass looks smaller is in reality
deception, but few are fooled in that
way these days, and they go to the
fountain for the small thin glass more
frequently than they will to the foun-

 

 

 

GRAND RAPIDS ~ MICHIGAN

UE

GRAND RAPIDS
SHOWCASE CO.

pL

Si ucceeding

i eS TIT I i tii iii) dL EL TEE TTT PY

- GRAND RAPIDS
STORE EQUIPMENT
CORPORATION

WELCH-WILMARTH
CORPORATION

 

DRUG
STORE
PLANNING

Recommendations to fit
individual conditions.

DRUG STORE
FIXTURES

Planned to make every
foot of store into
sales space.

SEE

UTI D

4 — =
: . °
e ee e

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Se? 0.00? Sear”

 

 

 

 

 

 

 

 

sia

 

 

 

 

 

‘vy a te

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Au

ae

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7% 6

 

 

 

 

 

 

 

 

 

 

November 30, 1927 :
MICHIGAN TRADESMAN 27
tain that has a big thick one. Wh i instituti
. y an American institution. In England : rit
y iv ? a _ “i oes ” ° $
i to dessin anya ee WHOLESALE DRUG PRICE CURREN'i
e home table we prefer thi “tty sely its ki i i i
; P in pretty closely to its line. How differ- Prices quoted are nominal, based on market the day of issue
things. A thin china cup is preferred ent is the drug store that we know! It Acid Cc ce
; Te ue ; oo . eo | : clds otton Seed -_.. 1 35@1 5
a 1 thick crockery one. We naturally is the reliance of the man who wants Boric (Powd.) _. 12%@ 20 Cubebs --------- 6 50g6 73 oo 2 23
like to drink out of things that are thin. a cigar, of the woman who desires a oe aa a x > eaten i... 1 2591 50 ore «Ga
jeve ¢ 2 r : F ae 1 “+ Sr Sggied aie ea ; tog n a
Indeed I believe that most people ‘box of candy, of the child who craves Citric ~_-.----_- 53 g 70 Hemlock, pure... 2 00@2 25 Cantharadies pee 32 62
would rather have a smaller drink in a an ice cream cone. It is the adjunct oo mG © i wae iweis Gua Si a
thin glass than to have a larger . xf the school, s ‘ : Nitric ---------- 9 @ 15 Juniper Wood -150@175 Catechu -_..----- @1 44
ass tha ‘ a larger ore of the school, supplying paper, pencils, Sonn oo 16%@ 25 1. Lge =~ : ot 65 C€inchona _.__ @2 16
arve - r ee are rere .e Re - Iracepre -«- ¢ ae at a eaecaai hl (cit Lae eee Gem, cee ee : - ara 5 ~ i
served in a thick one, if there were no Fen ink, erasers, and many more nec- waciade Ge so a Lavender Flow__ 6 006 25 aa $2 76
other choice. essities of the student. Often it pro- ponbeonaay Gar'n. 85@1 20 Digitalis -.--...  @2 04
As to breakage, I would say that vides wholesome food for hasty Ammonia Linseed, “raw, “bbl. re 30 oe Bopnanvia $2 23
much of it can be avoided. More than lunchers. It has a telephone for pub- Water, is oo 06%O ij Tinocd bavled, Uhl 9001 03 per ait Ammon. ee
half of the breakage occurs in the lic use. It sells stamps like a post- bosharinal u deg... 04%@ 11 Linseed, raw, less 87@1 00 fodine, Colorless. 31 $0
a. ee a oy ie Sarbonate —..... 20 25 Mustard, artiril. oz. 35 :
washing of the glasses. If more care office. It changes money like a bank. Chloride (Gran. 09 @ 20 Neatsfoot -.-... 1 s591 35 a lo = 66
were taken here doubtless the thin It has toys at Christmas, egg dies at Olive’ Mala a $@5 00 Myrrh. @2 82
glass would last almost as long, and Faster, valentines in season, and fire- Baisamse yellow ---- 2 85@3 25 oa a
be cheaper by reason of the added works for the Fourth where they are Ue manly 2 1508 oO Be agate 2 85 opium, Camp. oi 4
volume that its use would assure any Permitted. It carries books and mag- + ll a -- , 85@1 00 Orange, Sweet — 5 bogs 25 ria $i 02
fountain: azines, and sometimes operates a citr-  Telu 22__7_~_> 2 d0g2 28 Guleanaee py 1 0091 20 oc
If possible have the glasses washed CUlating library. It handles news- heap ha —— §=GqsM
ost . : a Pee ae 2 : B eppermint __.. 5 50@5 70
away from the fountain, for they can Papers; often it takes your want ad- Gaggia Gia. me 6 Looe wie soot 00 hae
then be handled more carefully. Do  Vertisement. It collects for the elec- Cassia (Saigon). 50@ 60 fa? hie i © Toan — eee
: : aoe -- Lead, white dry 134@13:
not pile them on the drain boards or  '!¢ light company. Hundreds of things dean ca “owa) en 2M 50@10 158 Gone. white oll A @ 18%
a ee ee "ghee peante’ want + ‘ _ Sassafras, true 1 75@200 Ochre, yellow bbl. @ 23
in fountain sinks until a time comes ‘ a ple want in a hurry can be 35¢ -----------_- 30 Sassafras, arti’l Bol 99 Ochre, yellow less 3@ 3”
that you can wash them. Use the type ound at the nearest drug store; mere- SCE cso 5 eee Red vane ae 46 j
cf blown glass that will not nick or ly telephone, and your need will be Qube Tany oo 7 0007 25 Putty pple 5Q §
chip and the number of glasses that delivered And if he hasn't got it af | Bish <1 2 3 an ir el 65@ 15 Whiting’ — 5%S ”
Lh oo : - me : J urpentine, bbl. @ 1 4 oS! Oe y
have to be discarded will be greatly the moment, the druggist wili get it for Prickiy Ash __ ne = Tarpentine. leae. ea@ 77 . H. P. Prep. 2 3003 3 C7
reduced. you. ce eo 6 00@6 2 Hogers. Prep. -- 2 90@3 ¢
ae 5
ee More than that, the drug store is fe Extracts vo onc?
mor e Ce ie, 3 00@3 25
The Friendly Drug S:ore. the neighborhood club. “I'll meet you Eicweics, powd. ___ 800 70 ves. at ee eeeeee
National Pharmacy Week calls to  @t the drug store on the corner.” How : Waueced” "is ‘oo@ts 2s Acetanalid __- “2 &
mind the debt we all owe the drug any times a day is that said? It is Flowers Pie gyno ‘powd. and ~ *
eek : ; e oleiies 3 ‘ naw Arnica 715@1 8&5 1 sti
store, and particularly the neighbor- a shelter in bad weather when one Chamomile (Gea.) ey = Potassium Bian, “Subni- = *
hood drug store. Everyone jokes Watis for a car or a bus. It is open Chamomile Rom.. @ 60 Bicarbonate ---. 35@ 40 |, trate --_____ z . 2 83@3 08
about it, but how could we get along from early dawn until the last strag- oor cy 4 = egos ate °
Bn qn i ° + . . y 2 we! 0 - c . . : oo 3 Bow o d oe
withou: it? It is a joke of the phar- gler is home in bed, and often it has Acacia —— 50@ 65 Bromide ---.--.- o4@ 71 Cantharades, po. He, do
macists themselves that the modern 2 night-bell for emergencies. In fact, Acacia, 2nd 45@ 50 chiavate ail — pestis awe sa a
: he \ i ences : Acaci a nas i ee ow
drug store sells everything but drugs. 't is—well, try to imagine life in any Bonet. Pawacion 350 rr oa meee et wogr 50
That isn’t quite true: still, we have City without a drug store within easy eo Ki (Barb Pow) 25@ 35 lalee ae 4 3604 33 caves avd 509 es
: i * o 5 Seo a” | one on. Chall Pronacal
been told often enough that the fewer distance.—Detroit News. Rous png aig a0 ie Permanganate 20@ 30 Chalk Prepared_ Mg 16
drugs we take, except on doctor's pre- Toe Asafoetida ___. 50@ 60 Dealt. 7 " 70 Chiseal Hyaniia 1 sas ce
ie ; ieee Pow. a 75 ce : ydrate 1 20@1 50
scription, the better off we are, and so ‘We should be as generous with a Pr pia sees sO 90 ee = cues aa [ “10 > 90
" : a es : : : Ueae 28 ss.
in putting less emphasis on drugs and man as we are with a picture, which Guaiac, pow’d __ é is Boat pose — ua ia
more on community servi ye always. willi iv 2 Kino -—_____- D1 25 Suge ag Come. Powe 10
oe y rvice the drug we are always. willing to give the Mine. dawaca e a Abie 30@ 35 Copperas, Powd. 4@ 10
stores after all have done a good thing. benefit of the best possible light— Myrrh -........ @ 60 Blood, powdered. 35@ 40 co. Se at” eee ae
The friendly drug store is peculiarly | Emerson. coe verse @ 6 ea 1e, pwd. obo 50 Cuttle bone —— 40 50
m, powd. 19 é ane, pwd. 25 OC Dexsteing
Opium, Pi 19 Bs 92 Gentian, —powd..- 200 30 ie owder oo a
a ae $e Ginger, ‘African, oo Powder 4 00@4 50
Shellac ae cae 75@ 90 _ powdered a 30@ 35 aad * Nos. 10@ 15
Tragacanth, pow. @175 Gimecr. Jamaica. 60@ 635 so ee ae
Paice 8 thea 45 Ginger, Jamaica, —— Salts, bbls. @ 3%
Turpentine -_._-- @ 380 powdered -.-_.- 45@_ 50 Ereet. eam ae ae
Goldenseal, ‘pow. @8 00 got, powdered -. @2 50
Ipecac, powd. oe @6 00 hasta White -- 16@ 20
ah OOKS JOY insectlldes ial as qo Rormaldehyde, “ib. 124@30
Arsenic ee 08@ 20 — as = a Glassware, loss 56% _*
» powdere .
Blue Wicieh le onQ ff Pokey powdered 39g 40 Giacner"s ful caso 60g,
Bordea. ‘Mix Dry 139 22 Rhubarb, powd.— @100 Glauber Salts leas 04 “ft
Tatars. ‘wWuies Rosinwood, powd. @ 40 — Salts less 04@ 10
powdered -__.__ 18@ 30 same aay Hond. ie eee Grd 160 0
Insect Powder __ BO 1 10 |
Lead i acuass 35@ | 45 Sarsaparilla Mexican, Glue, Whte -.... 27% 35
e Po. 144 @26 Gl
Lime and Sulphur ee a6 @ Gea, "" @ =
: el @ CR ‘a 6 fl :
Paris Ge 7 Squills, powdered 70@ 80 Jochee 777777777 @ %
Single Entry Ledgers OG cee weet Me oes 3 00@8 30
alerian, powd... G@i@ +..5 1...” 30
Lead Ace
Double Entry Ledgers oo. ow a le
Ean 00 Mace, powdered @1 60
Buchu, powdered 110 Yeeds M < 0
Long Day Books Sage, Bulk ————_. "9 to Anise @ % Morphine ~-i2's8q"e 98
Pp asus. news ne ae powdered 35@ 40 Nux Vomica  _... @ 30
ass Books Counter Books Senna, Alex... 60 7% Canary ~~~ ae @ ieee tee ee
~ ’ - e--- 50@ TE VONATY -+------- epper, bl
J 1 Cc h B k oo a pow. eo = cuore Fo. ~ a 30 ioe White ~— eo 7
a 5 amon 5@3 50 3
ournals ash Books Coriander pow. -80 20g” ae jan itg *
Pe 15@ 20 Quinine, 6 oz. ca:
. cans 59
Day Books Records Olls Venue 25@ 50 Rochelle Salts 1
y Aleit, Bitter, rmern Flas a ie = gacharies ess a s092 %
see ’ -——— alt Peter... a
Order and Tally Books Almonds, Bitter, Foenugreek, pwd. 15@ 26 Seidlitz Mixture_ i009 =
artificial ______ 3 00@3 25 Hemp ------.-. - 8@ 15 Soap, green _... 15@ 30
Ao, Sweet, beans aes awe eo ne 60 Soap mott cast. @ 25
: 4 6 9 Mustard, yellow 25 Soap, whi ile
Remember we stock complete line, all sizes ee ee CMe case O15 00
; : mitation _.-_ 100@1 25 Poppy ---------- 5@_ 30 Soap, white castile
an d rices. Amber, crude _. 1 26@1 60 Quince ----__---- 1 25@1 50
: p = Drop in and see our samples or Amber, Tectined 1 g0gi te Rape, me a.anue 6 USS
mise. 2 0@1 60 abadilla -----.. 60@ 70 Soda Bi
asSK our Sa esmen. Bergamont _.__ 9 00@9 25 Sunflower ----.- 11%@ 15 Soda, Sal es ORO 08
Cajfeput 150@1 75 Worm, American 30@ 40 Spirits Camphor @1 20
: : cone _.-------- 8 50@3 75 Worm, Levant - 5 25@5 40 Sulphur, roll -...3%@ 16
Hazeltine & Perkins Drug Compan Gedar iat ——- 2 toga i Tamarings ---—- “20@ 28
Ps : p y Citronella _..... 1 25@1 60 Tinctures Tartar mmetia 100 76
ANISTEE Michigan GRAND RAPIDS Cave... 2 50@2 76 Aconite —-__------ @1 80 Turpentine, Ven. 50@ 75
Cocoanut —.-..- 35@ && Aloes —__..... @1 5¢ Vanilla Ex. pure 1 60@2 00
Cod Liver _.---. 2 00@2 6@ Arnica __----__-- @150 Vanilla Ex. pure 2 25@32 60
Croton... 2 00@2 26 Asafoetida -.---- @2 28 Zinc Sulphate _. 06@ ll

 

 

 

 

 

 

28

MICHIGAN TRADESMAN

November 30, 1927

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mail-
ing and are intended to be correct at time of going to press. Prices, however,
are liable to change at any time, and country mercharts will have their orders
filled at market prices at date of purchase.

ADVANCED

 

 

DECLINED
Coffee
Cheese
}
:
t
———EE———SS x — — =
AMMONIA Stove Baked n
Arctic, 10 oz., 3 dz. cs. 376 Shaker __----_---___-- 180 (Campbells, 1 ie F 1
Arcir, 16 oz. 2 de cs: 6 08 No: 58. UU 2 00 Q , 18 . re *
Avctic. 22 os, 1 Ge. oe. 3 OO Peerless 2 60 k a => N . Toe 20
Quaker, 36, 12 oz. case 3 85 Shoe coi Ae e oe ' 96
ae ee $m Seer, dE! lua
ae es 300 Van Camp, small __-. 85
Van Camp, Med. -_.. 1 15

 

nit 4 35
Mm 2) ol 6 00
10 Ib, pails, per doz. 8 50
15 lb. pails. per doz. 11 95
25 Ib. pails, per doz. 19.15
BAKING POWDERS
Arctic, 7 oz. tumbler 1 35
Queen Flake, 16 oz., dz 2 25
Royal, 8c, doz __—- 95
Royal, 6 oz., do. _.-. 2 70
Royal, 12 0z., doz 5 20
Bosal, 6 ib. 1 20
Rocket, 16 0z., doz... 1 25
K. C. Brand

Per case
0c size, 4 doz. __._.. 3 70
ibe sive, 4 doz. ______ 5 50
20c size, 4 doz. _.__. 7 20
25e size, 4 doz __-. 9 20
50ec size, 2 foe. 8 80
S0e size, 1 doz. .._..- 8 85
10 Ib. size, % doz. __-- 6 75

Freight prepaid to jobbing
point on case goods.
Terms: 30 days net or 2%
cash discount if remittance
reaches us within 10 days
from date of invoice. Drop
shipments from factory.

BEECH-NUT BRANDS.

BLUING
The Original
Condensed

., 4 dz. cs. 3 00
., 3 dz. es. 3 75

 

BREAKFAST FOODS

Kellogg’s Brands.
Corn Flakes, No. 136 2
Corn Flakes, No. 124 2
Corn Flakes, No. 102 :
a
Krumbles, No. 424 --- 2
Bran Flakes, No. 624 2
Bran Flakes. No. 602 1

Post’s Brands.
Grape-Nuts, 24s __--- 3
Grape-Nuts, 100s ---. 2
Instant Postum, No. 8 5
Instant Postum, No. 9 6
Instant Postum, No. 10 4
Postum Cereal, No. 0 2
Postum Cereal, No. 1 2
Post Toasties, 36s -- 2
Post Toasties, 24s -. 2
Post’s Bran, 248 -_-- 2

BROOMS

Jewell, doz.
Standard Parior, 23 Ib. :
Fancy Parlor, 23 Ib._- 9

on
nw
oO

Ex Fancy Parlor 25 Ib. 9 75
Ex. Fcy. Parlor 26 Ib. 10 00
Pee 2 1 75
Whisk, Noe. 2... 2 75
BRUSHES
Scrub
Solid Back, 8 in. ____ 1 50
Solid Back, 1 in. -.-. 1 75
Pointed Ends —----.-- 1 25

BUTTER COLOR

Dandetion =.  & 85
CANDLES
Electric Light, 40 Ibs. 12.1
Vinsuber, 40 ibs. _._.. 12.3
Paratiine, 66 ....-... lily
Paraitiine, i268 144
Tc «|... 40
Tudor, 6s, per box _. 30

CANNED FRUIT
Apples, 3 lb. Standard 1
Apples, No. 10 _. 5 15@5
Apple sauce, No. 1U &
Apricots, No. 1 1 75@2
Apricots, No. 2 —.._.
Apricots, No. 2% 3 ise3
Apricots, No. 10 8 50@11
Blackberries, No. 10 8
Blueber's, No. 2 2 00@2

50
75
uu
00
3 00
90
00

Blueberries, No. 10 __ 12 50
Cherries, No. 2 -... 3 76
Cherries, No. 2% ---- 4 25
Cherries, No, 10  -.- 14 00
Loganberries, No. 2 __ 3 00
Loganberries, No. 10 10 60
Peaches, No. 1 1 50@2 10

Peaches, No. 1, sliced 1 25
Peaches, No. 2 —~.--- 2 75
Peaches, No. 2% Mich 2 20
Peaches, 2% Cal. 3 00@3 23
Peaches, 10, Mich. -- 60
Pineapple, Cc. 5
Pineapple, 2 sli. --.- 2 60
P’apple, 2 br. sl. --.. 2 40
P’apple, 2%, sli. ----- 3 00
P’apple, 2, cru. -.-.. 2 60
Pineapple, 10 cru. -. 9 Gf
Pears, No. 2 —...--_ 3 15
Pears, No. 2% ------ 60
Plums, No. 2 _. 2 Fe 50
Plums, No. 2% ------- 2 90

2%
Raspberries, No. 2 bik 3
Raspb’s, Red, No. 10 13
Raspb’s Black,

No 6 Go
Rhubarb, No. 10 4 706 50
Strawberries, No. 10 12 60

CANNED FISH

Clam Ch’'der, 10% oz.
Clam Ch., No. 3
Clams, Steamed, No. 1
Clams, Minced, No. 1
Finnan Haddie, 10 oz.
Clam Bouillon, 7 oz.
Chicken Haddie, No. 1
Fish Flakes, small --
Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz. -
Lobster, No. %, Star
Shrimp, 1, wet ------
Sard’s, % Oil, Key --

Sardines, % Oil, k’less 5 50
Sardines, % Smoked 15
Salmon, Warrens, %8 80
Salmon, Red Alaska 75

Salmon, Med. Alaska
Salmon, Pink Alaska
Sardines, Im. %, ea. 10@28
Sardines, Im., %, ea. 25
Sardines, Cal. _. 1 65@1
Tuna, %, Albocore _. 5
Tuna, 4s, Curtis, doz. 2
Tuna, %s, Curtis, doz. 3
Tuna, ls. Curtis, doz. 7

CANNED MEAT

Bacon, Med. Beechnut
Bacon, Lge. Beechnut
Beef, No. 1, Corned __
Beef, No. 1, Roast —_--
Beef, No. 2%, Qua. sil.
Beef, 3% oz. Qua. sil.
Beef, 4 oz., Qua. sli.
Beef, No. 1, B'nut, sli.
Beefsteak & Onions, 8

wt DS CO IND GP? 01 GD? HO DO Pb Pt 4 DO PD GO GO DO OO
se
°

68 Do bo es 09 OF EOD
os
on

Chili Con Ca., 1s 1 35@1 45
Deviled Ham, “%s __. 2 20
Deviled Ham, %s --- 3 60
Hamburg Steak &

Onions, No. 4 2... 3 16
Potted Beef, 4 oz. _.. 1 10

Potted Meat, % Libby 52%
Potted Meat, % Libby 92%
Potted Meat, % Qua. 90
Potted Ham, Gen. % 1 85
Vienna Saus., No. % 1 45
Vienna Sausage. Qua. 5
Veal Loaf, Medium __ 2 65

CANNED VEGETABLES.

Asparagus.

Green tips  -. 3
24, Large Green 4

Beans, cut 2 1 “0!
W. Beans, 10
Green Beans, 2s 1 en 2
Green Beans, 10s _. @7 50
L. Beans, 2 gr. 1 35@2
Lima Beans, 2s,Soaked 1
Ked tid, No. 2
Beets, No. 2, wh. 1 75@2
Beets, No. 2, cut 1 10@1
Beets, No. 3, cut ---- 1
Corn, No. 2, stan. .. 1
Corn, Ex. stan. No. 23 1
Corn, Nu, 2, Fan. 1 80@2 36
Corn, No. 10 __ 8 00@10
Hominy, No .3 1 00@1
Okra, No. 2, whoie __ 2
Okra, No. 2, cut — 1
Dehydrated Veg. Soup
Dehydrated Potatoes, Ib. 45
Mushrooms, Hotels 33
Mushrooms, Choice, 8 oz. 40
Mushrooms, Sur Extra 50
Peas, No. 2, BE. J. _.-. 1 66
Peas, No. 2, Sift,

June
Peas, No.

gE, J.

76
50

S

No. 1,
No,
WwW.

90

Fine, French 36
No. 8 1 36@1 6@
Pumpkin, No. 10 4 00@4 76
Pimentos, %, each 12@14
Pimentoes, %, each -.
Sw’t Potatoes, No. 2% 2
Sauerkraut, No.3 1 36@1
Succotash, No. 2 1 656@2
Succotash, No. 2, glass 2
Spinach, No. 1 _-__- 1 26
Spnach, No. 2-- 1 60@1
Spinach, No. 3. 2 25@2
Spinach, No. 10_ 6 50@7
Tomatoes, No. 2 1 20@1
Tomatoes, No. 3, 1 90@2
Tomatoes, No. 10_. @8

Peas, Ex.
Pumpkin,

CATSUP,

B-nut, small
Lily of Valley, 14 oz.-- 2
Lily of Valley, % pint 1
Paramount, 24, 8s ---- 1
Paramount, 24, 16s ._ 2
Paramount, Cal. ~_--13
Sniders, 3 oz. —-_--___ 1
Sniders,
Quaker, 8 oz.
Quaker, 10 oz.
(Quaker, 14 0Z. —
Quaker, Gallon Glass 12
Quaker, Gallon Tin -- 8 00

 

CHILI SAUCE

Snider; 16 ox. 3 30
Snider, & oz. 2 30
Lilly Valley, 8 oz. -_ 2 25
Lilly Valley. 14 oz. .. 3 26
OYSTER COCKTAIL.
Sniders, 16 oz. _.------ 3 30
Sniders, 8 oz.  ---- 2
CHEESE.
Roguatort 2.0 65
Kraft, small items 1 65
Kraft, American —-. 1 66
Chili, small tins -. 1 65
Pimento, small tins 1 65
Roquefort, sm. tins 2 25
Camembert sm. tins 2 25
Wisconsin Daisies ____ 3
Longhorn —__- ee
Michigan Daisy —..... 30
San Sano 2.3 38
Bock 2 28
CHEWING GUM.
Adams Black Jack __-. 65
Adams Bloodberry __-. 65
Adams Dentvne _______- 65
Adams Calif Fruit ___. @5
Adams Sen Sen ________ 65

Beeman’s Pepsin . <.....

Beechnut Wintergreen. 70
Beechnut Peppermint — 70
Beechnut Spearmint -.. 70

Doublemint ___.-------- 65
Peppermint, Wrigleys __ 65
Spearmint, Wrgileys __ 65
Juicy Fruit +... 65
Wriciey’s P-K __...... 65
PeOe 2200 65
TOADEIT® oo 65
COCOA.

Droste’s Dutch, 1 Ib._- 8
Drouste’s Dutch, % Ib. 4

Droste’s Dutch, % Ib. 2 35
Droste’s Dutch, 5 Ib. 60
Chocolate Apples ---. 4 50
Pastelles, No. 1 -----12 60
Pastelles, % Ib. ~----- 6 60
Pains De Cafe __----- 3 60
Droste’s Bars, 1 doz. 2 00
Delft Pastelles ------ 2 15
1 Ib. — Tin Bon
ss 00
7 oz. Rose Tin Bon
Bone: 9 00
13 oz, Creme De Cara-
ene 13 20
12 oz. Rosaces __---- 10 &0
% |b. Rosaces -_---- 7 80
% 1b. Pastelles __---- 3 40
Langues De Chats -. 4 80
CHOCOLATE.
Baker, Caracas, %8 ---- 37
Baker, Caracas, 4s -.-- 35
COCOANUT
Dunham's
15 Ib. case, %s and Ks 48
16 tb. case, YS _------ 47
15 Ib. case, %8 -------- 46
CLOTHES LINE.
Hemp, 50 ft. _.__ 2 00@2 26
— Cotton,
mt 3 50@4 00
Braided, co 1 2 25
Sash Cord ___. 3 50@4 00

 

HUME GROCER CO.

ROASTERS

MUSKEGON, MICE

 

COFFEE ROASTED

1 Ib. Package
Melrose 2205 35
fAberty) 2 27
Uer 41
MedNOW oe 39
Morton House -._---. 46
ono 36
Royal Club oe oe

McLaughlin’s Kept-Fresh

Vaccum packed. Always
fresh. Complete line of
high-grade bulk _ coffees.
W. F. McLaughlin & Co.,
Chicago.

Maxwell House Coffee.
2, (ie oe 48
B th tims oo 1 42

Coffee Extracts
M. Y., per 100 _... 12
Frank’s 50 pkgs. __ 4 26
Hummel’s 50 1 Ib. 10%

CONDENSED MILK

Leader, 4 doz.  -_-.._ 7 00
Bagle, 4 doz. ______.._ 9 00
MILK COMPOUND
Hebe, Tall, 4 doz. —. 4 60
Hebe, Baby, 8 do.  _. 4 40
Carolene, Tall, 4 doz.3 80
Carolene, Baby __---- 3 50

EVAPORATED MILK

Quaker, Tall, 4 doz.__ 4 80
Quaker, Baby, 8 doz. 4 70
Quaker, Gallon, % doz. 4 70
Carnation, Tall, 4 doz. 5 15
Carnation, Baby, 8 dz. 5 05
Oatman’s Dundee, Tall 5 15
Oatman’s D’dee, Baby 5 00
Every Day, Tall -... 6 00
Every Day, Baby -.-. 4 90

ree. Tan oo 6 15
Pet, Baby, 8 oz. --.-.. : 05
Borden’s Tall --...... 5 15 «
Borden’s Baby .-._--.. 6 05
Van Camp, Tall _..-. 4 90
Van Camp. Baby _-_- 3 15

CIGARS

G. J. Johnson’s Brand
.. _ Johnson Cigar, o
se ee Grocer Co. Brands
Master Piece, 50 Tin. 35 00
Masterp’ce, 10, Perf. 70 00
Masterp’ce, 10, Spec. 70 00
Mas'p., 2 for 25, Apollo95 00
In Betweens, 5 for 25 - 50
Canadian Club -.---- 00
titties Tom 2... ot 50
Tom Moore Monarch 75 00
Tom Moore Panetris 65 00
T. Moore Longfellow 95 00
Webster Cadillac ___. 75 0v
Webster Knickbocker 95 00

Webster Belmont_. 110 00
Webster St. Reges 125 00
Bering Apollos .... 95 00
Bering Palmitas -- 116 00
Bering Delioses _.-. 120 00
Bering Favorita ._-- is 00
Bering Albas ------ 150 00

CONFECTIONERY
Stick Candy Pails
Standard ....-._.__ 16

Pure Sugar Sticks 600s 4 20
Big Stick, 20 lb. case 20

Mixed Candy
Kindergarten ---------- 17
Resger 2. 14
a OO 2 12
French Creams -------- 16
Paris Creams -.-.------ 17
Grecers  _.. as

Fancy Chocolates
5 lb. Boxes
Bittersweets, Ass’ted 1 75

Choc Marshmallow 1 170

Milk Chocolate A A 1 -¢
Nibble Sticks ~--.---- 1 85
No. 12, Choc., Light . 1 65
Chocolate Nut Rolls ~ 1 86
Magnolia Choc ----- —. 1 3
Gum Drops Pails
Anise. a AS
Champion Gums ..... -- 16
Challenge Gums -..-. pea | |
Favorite 22 19
Superitor, Boxes ___----. 23
Lozenges Paltis

A. A. Pep. Lozenges 17
A. A, Pink Lozenges 16
A. A. Choc. Lozenges 16
Motto Hearts 19

Malted Milk Lozenges 21
Hard Goods Pails
Lemon Drops --------. 18

O. F, Horehound dps. — 18
Anise Squares -.-----. 18

Peanut Squares ----.. — at
Horehound Tablets __-- 18

Cough Drops Bxs
Putnam’s 2 1 36
Smith Gros. _._......._._ 1 60

Package Goods

Creamery Marshmallows
4 oz. pkg., 12s, cart.
4 oz. pkg., 48s, case 3 40

Specialties

Walnut Fudge -.--.-- 23
Pineapple Fudge ---.-.. 22

Italian Bon Bons ~--.... 17
Banquet Cream Mints. 27
Silver King M.Mallows 1 36
Bar Goods
Walnut Sundae, 24, 5c 175
Neapolitan, 24, 5c ..--.. 75
Mich. Sugar Ca., 24, 5c 75
Pal O Mine, 24, 5c --.. 75
Malty Milkies, 24, 5c -_ 75
Lemon Rolls 2-2... 75
COUPON BOOKS

50 Economic grade 8 60
100 Beonomic grade 4 60
500 Economic grade 30 00
1000 Economic grade 37 60

Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
S ib. boxes

DRIED FRUITS

Apples

N. Y. Fey., 50 lb. box 15%
N. Y. Fey., 14 oz. pkg. 16

Apricots
Evaporated, Choice -. 20
Evaporated, Fancy -.. 23
Evaporated, Slabs -__-- 17

Currants
Packages, 14 oz. ------ 19
Greek, Bulk, lb. .--_-- 19

Dates
Dromedary, 36s -... 6 76

Peaches
iovayp. Choice —._. 15
Evap. Ex. Fancy, P. P. 25

Peel

Lemon, American ... 30
VUrange, American .... 80

Raisins
Seeded, bulk ...._._._. 9
Thompson’s s’dles blk 8
— seediess,

California Prunes
90@100, - -g boxes__@06
60@70, . boxes__.@08
0@60, . boxes__@08%%
40@50, . boxes._.@10
30@40, . boxes_.@10%
. boxes.__@16
. boxes_.@20

FARINACEOUS GOODS
Beans

Med. Hand Picked ~~. 07%
Cal idmasg : _...........
Brown, Swedish ~..... 07
Kea midney .._....... 07%

Farina

24 packages ..---.-.
Bulk, per 100 Ibs. ~.-. 3 oe

Hominy
100 Ib. sacks . 3 60

Macaroni
* Mueller’s Brands
9 oz. package, per doz. 1 380
9 oz. package, per case 3 60
Bulk Goods
Elbow, 20 lb.
Egg Noodle, 10 lbs.

Pearl Barley

Pearl,

0
-- 14

-
Sa ope tec - 7 00

000
Barley Cris .._......... 6 06

Peas
Scotch, ib. oe
Split, Ib. yellow -_----
Split green -.-....- owe 08

Sage

Kast India ow BE
Taploca

Pearl, 100 lb. sacks -. 09

Minute, 8 oz., 3 dos. 4 05
Dromedary Instant .. 8 60

FLAVORING EXTRACTS

 

JENNINGS
PURE
FLAVORING
EXTRACT
Vanilla and
Lemon
Same Price
% oz. 1 25
1% oz. 1 80
2% oz. 3 20
3% oz. 4 60
2 oz. 2 60
4 oz. 5 00
8 oz. 9 00
16 oz. 15 00
2% Ounce
Taper Bottle
50 Years Standard.
Jiffy Puneh
3 doz. Carton ....... 3 235
Assorted flavors,
FLOUR
Vv. C. Milling Co. Brands
Lily: White —....... 9 90

Harvest Queen  _..... 9 80
Yes Ma’am Graham,
Ste oo nae a 40

FRUIT CANS
F. O. B. Grand Rapids

Halt pint __... ee
One pint —... ——<conece
One quart _-.._.... ae
Half galion ._........18

Ideal Glass Top.

Mart pint 2 9 00
Gre wnt oo. 9 30
One quart 5

 

Half gallon

‘

 

7

|
|

cairns

om

 

 

}, 1927

. 19
. 19

C8

10%
10%

nds

 

 

November 30, 1927

GELATINE

then Te
-

 

..
Nae
Ae
iw
‘Wr

 

26 os., 1 doz. case __ 6 00

3%, oz., 4 doz. case__ 3 20
une doz. free with 5 cases,
Jell-O, 3 doz. .------- 85
Minute, 3 doz. __------ 4 05
Plymouth, White ---. 1 55
quaker, 3 doz. __---- 2 65

JELLY AND PRESERVES

Pure, 30 Ib. pails -_..3 30
imitation, 30 Ib. pails 1 75

Pure, 6 oz., Asst., doz. 95
Buckeye, 18 0z., doz. 2 00
JELLY GLASSES
8 of, per dos: —___.--_ 37

OLEOMARGARINE

Van Westenbrugge Brands
Carload Distributor

   

  

/f Co A

-— Typ

a Bo t Foods
Nucoa, 1 ip 2.2 21
Nucoa, 2 and 5 Ib. -- 20%

Wlison & Co.’s Brands

Oleo
Cartigned — oe 24
Nee ee 18
Special Roll ~--------- 19
MATCHES
Swan, 144 4 75
Diamond, 144 box ---- 6 00
Searchlight, 144 box-. 6 00
Uhio Red Label, 144 bx 4 20
Ohio Blue Tip, 144 box 6 00
Ohio Blue Tip, 720-1c 4 50
Blue Seal, 144 ------ 5 60
Reliable, 144 -------- 4 35
Wederal, 144 __-------- 5 80

Safety Matches
Quaker, 5 gro. case__ 4 50

MOLASSES
Molasses in Cans

Dove, 36, 2 lb. Wh. L. 5 60
Dove, 24, 2% Ib Wh. L. 5 20
Dove, 36, 2 lb. Black 4 30
Dove, 24, 2% lib. Black 3 90
Dove, 6 10 lb. Blue L. 4 45
Palmetto. 24, 2% Ib. 5 76
NUTS—Whole
Almonds, Tarragona 26
Brazil, New 22. --o 27
Faney Mixed oe 25
Filberts, Sicily ------ 22
Peanuts, Vir. roasted 10%
Peanuts, Jumbo, std. 14%
Pecans, 3 star ------ 20
Pecans, Jumbo ------ 40
Pecans, Mammoth -. 50
Walnuts, California __ 28
Salted Peanuts
Haney, No. t'.-.o. late
Shelled

Almonds: _....._- 68
Peanuts, Spanish,

5 ib. base 8 12%
Whherts <2. 32
Pecans Salted ___.- 1 05
Wamu 2 70

MINCE MEAT
None Such, 4 doz. --- 6 47
Quaker, 3 doz. case -- 3 50
Libby, Kegs, wet, Ib. 22

OLIVES
Bulk, 5 gal. keg ---- 10 00
Quart Jars, dozen -- 6 50
Bulk, 2 gal. keg ---- 4 25
Pint, Jars, dozen —--- 3 75
4 oz. Jar, plain, doz. 1 35
5% oz. Jar, pl., doz. 1 60
8% oz. Jar, plain, doz. 2 35
20 oz. Jar, Pl. do.-. 4 25
3 oz. Jar, Stu., doz. 1 35
6 oz. Jar, stuffed, dz. 2 50
9 oz. Jar, stuffed, doz. 3 50

12 oz. Jar, Stuffed,
G08. 2 4 50@4 75
20 oz. Jar, stuffed dz 7 00

PARIS GREEN

    

Mm ate om Sater

Bel Car-Mo Brand
24 1 ib. Time 2.
8 oz., 2 do. in case_.
15 Ib. patie ow
20 IDs pale 2

PETROLEUM PRODUCTS.

From Tank Wagon.
Red Crown Gasoline -_ il
Red Crown Ethyl ------ 14

Solite Gasoline -_-___-- 14
tn Iron Barrels
Perfection Kerosine _. 13.6

Gas Machine Gasoline 37.1
Vv. M. & P. Naphtha 19.6

ISO-VIS MOTOR OILS

In Iron Barrels
FAept oo ee Cit
Medium 2.0 771
Heavy 2 UU.

Ex. Heavy

Heavy
Special heavy --------
Extra heavy —_......._
Folarine “Rv
Transmission Oil -.--
Finol, 4 oz. cans, doz.
Finol, 8 oz. cans, doz.
Parowax, 100 Ib.  _--
Parowax. 40, 1 Ib. __
Parowax, 20, 1 Ib. -.

DH ArANARAAD

www Cron ore oro ot
o ee MO S s s 8 © ¢
UNS OT Sed et ek ht et et

    
  

5 er TURE
goawon me
oy Pita ey

  

i peers Tae =
bye -

cans 2_75
cans 4.65

12 pt.
12 qt.

Semdac,
Semdac,

PICKLES

Medium Sour
5 gallon, 400 count -- 4 76

Sweet Small

16 Gallon, 3300 ~.---- 28 75
5 Gallon, 750 —------- 9 00

Dill Pickles

Gal. 40 to Tin, doz. -- 8 25
PIPES

Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Battle Axe, per doz. 2 75
Bievolé: 2 4 75

POTASH
Babbitt’s, 2 doz.

FRESH MEATS

Beef
Top Steers & Heif. -_ 22
Good St’rs & H’f. 154%@19
Med. Steers & Heif. 18
Com. Steers & Heif. 15@16

Veal
VOR 3. oo oo 21
Geog. 2. 20
Medium —2.7 020 18
Lamb
Spring Lamb —_.--.-._. 25
MOOG 20 62k oo 23
Medium 4... 22
Poor 2.3. 20
Mutton
Geog oe 18
Medimm 2.0 16
Poor... 8

MICHIGAN TRADESMAN

Pork

Bight hogs 220. us 15
Medium hogs =. 15
Heavy hors oo 14
Loin, Med. —____-____. 22
Butts 220 19
Shoulders... 16
Sparertos 2200 16
Neck bones —._______. 06
Trimmings 20: 22 15

PROVISIONS

Barreled Pork
Clear Back -_ 25 00@28 00

Short Cut Clear26 00@29 00
Dry Sait Meats
DS Bellies __ 18-20@18-19

Lard

Pure in tierces ____-- 14%
60 Ib. tubs __..advance %
50 Ib. tubs __._-advance %
20 Ib. pails _.-_-advance %
10 lb. pails _._.advance %
5 lb. pails _.._.advance 1

3 Ib. pails _.__.advance 1
Compound tierces __-- 14%
Compound, tubs —_... 15

Sausages
Bologna ._-...-... 16
Raver oo 15
Brankiore 2.00 20
Pork 200 fe 18@20
Weal 19
Tongue, Jellied  -__--- 35
Headcheese  -___------ 18
Smoked Meats

Hams, Cer., 14-16 ib. 23@24
Hams, Cert., Skinned

16-18 Ip. 2 23@24

Ham, dried beef

Knuckles . = @35
California Hams _. @17%
Picnic Boiled

Hama -o 20 @22

Boiled Hams @36
Minced Hams _-_-- @17
3acon 4/6 Cert. _. 24 @36

Beef

Boneless, rump 28 00@30 00
Rump, new -- 29 00@32 00
Liver
Beech oe 11
Cal: 2 ee 45
POV ee 8
RICE
Fancy Blue Rose ___. 06%
Faney Head —........ 09
Broken (22053003 03%

ROLLED OATS
Silver Flake, 12 New

Process - 2 38
Quaker, 18 Regular - -~ 1 80
Quaker, 12s Family _. 2 70
Mothers, 12s, M’num 3 25
Nedrow, 12s, China __ 3 25
Sacks, $0 Ib. Jute 3 50

RUSKS
Holland Rusk Co.
Brand
18 roll packages —_-... 2 30
36 roll packages __-.. 4 50
36 carton packages __ 5 20
18 carton packages __ 2 65
SALERATUS
Arm and Hammer _. 3 75
SAL SODA
Granulated, bbls. _.__ 1 80

Granulated, 60 lbs. es. 1
Granulated, 36 2% Ib.
packages fo

60
2 40

COD FISH
Mid@ies 200002 }
Tablets, % lb. Pure __ 19%

doz. x

Wood boxes, Pure __ 29%
Whole Cod 0... 11%
HERRING
Holland Herring
Mixed, Keys __.....- 1 00
Mixed, half bbls. _. 9 00
Mixed, bbls. _......__ «EG «50
Milkers, Kegs —__-___ 1 10
Milkers, half bbls. __ 10 00
Milkers, bbis. _.__._ 18 00
K K K K, Norway __ " 60
S$ Ih. patie: 1 40
Cut Euneh } 45
Roned. 19 lh. hoxes _ 1h
Lake Herring
\% bbl., 100 Ibs. ______ 6 50
Mackerel
Tubs, 100 lb. fncy fat 24 60
Tubs, 50 count __..__ 9 00
Pails, 10 lb. Fancy fat 2 00
White Fish
Med. Fancy, 100 Ib. 13 00
SHOE BLACKENING
2 in 1, Paste, doz. __ 1 36

E. Z. Combination, dz. 1 35

Dri-Foot, doz. _..... 2 00
Bixbys, Bom | 1 35
Shinola, doz... 90

STOVE POLISH
Blackne, per doz. ___. 1 35

Black Silk Liquid, dz. 1 40 80 can cases, $4.80 per case Caper, 2

Black Silk Paste, doz. 1
Enameline Paste, doz. 1
Enameline Liquid, dz. 1
BE. Z. Liquid, per doz. 1
Radium, per doz. ___-
Rising Sun, per doz. 1
654 Stove Enamel, dz. 2
Vulcanol, No. 5, doz.

Vuleanol, No. 10, doz. 1
Stovoil, per doz. ___. 3

SALT
Colonial,
Colonial,
Colonial,

We

lodized, 24-2 2
Med. No. 1 Bbls. 22
Med. No. 1, 100 Ib. pg.
Farmer Spec., 70 ib.
Packers Meat, 50 Ib.
Crushed Rock for ice

cream, 100 Ilb., each
Butter Salt, 280 lb. bbl.
Bloek, 50 ib. ...
Baker Salt, 280 Ib. bbl.
24, 10 Ilb., per bale ___.
35, 4 Ib., per bale —__-
50, 3 lb., per bale ___.
28 lb. bags, Table __
Old Hickcory, Smoked,

6-10 lb.

nnn >

racic

iH TT

ih

WI
mM

OTL

 

Per case, 24, 2 Ibs.
Five case lots
Iodized, 24, 2 Ibs.

 

 

SOAP

Am. Family, 100 box 6
Crystal White, 100 __ 4
Export, 100 box ee 4
Bie Jack, 60s _...._. 4
els Naptha, 100 box 5
Flake White, 10 box 4
Grdma White Na. 10s 4
Swift Classic, 100 box 4

10

30

20 Mule Borax, 100 bx 7 65
Wool, 100 box —____.. 50
Jap Rose, 100 box __-_ 7 85
Pairy, 100 box —._.. 00
Palm Olive, 144 box 11 00
Dave, 100 bo 90
Oetagon, 120 _... 5 00
Pummo, 100 box ___- 4 85
Sweetheart, 100 box _ 5 70
Grandpa Tar, 50 sm. 2 10
Grandpa Tar, 50 lge. 3 50
Quaker Hardwater

Cocoa, 72s, box __-. 2 85
Fairbank Tar, 100 bx 4 00
Trilby Soap, 100, 10c 7 30
Williams Barber Bar, 9s 50
Williams Mug, per doz. 48

CLEANSERS

i

Cee ap ne)

 

WASHING POWDERS

Bon Ami Pd, 3 dz. bx 3 75
Bon Ami Cake, 3 dz. 3 25
Brio 85
Climaline, 4 doz. ---. 4 20
Grandma, 100, 5c ---. 4 00
Grandma, 24 Large -. 3 80
Gold Dust, 100s ___.. 4 @0
Gold Dust, 12 Large 3 20
Golden Kod, 24 __.... 4 25
dime, 3 dom 92 4 50
La France Laun., 4 dz. 3 60
huster Box, 54 ..___ 3 75
Old Dutch Clean. 4 dz 3 40
Octagon, 968... 3 90
Rinse, 405 =... 2). 3 20
Rimso, 249 222 5 25
ee No More, 100, 10
ol. 3 85
Rub No More, 20 Lg. 4 00
Spotless Cleanser, 48,

20 Ge. ee 3 85
Sani Flush, 1 doz. —. 2 25
Sapolio, ¢ doz. .._..- 3 15
Soapine, 100, 12 oz. ~ 6 40
Snowboy, 100, 10 oz. 4 00
Snowboy, 24 Large -_ 4 80
Speedee, 3 doz. -_-_-- 7 20
Sunbrite, 72 doz. _... £ 00
Wyandotte, 4§ —_..- 4 75

SPICES
Whole Spices
Allspice, Jamaica --.. @26
Cloves, Zanzibar ____ @36
Cassia, Canton __.__ @22
Cassia, 5c pkg., doz. @40
Ginger, African _..... @19
Ginger, Cochin —..... @25
Mace, Fenang —_____ ZL 20
Mixed, No. I... _ @32
Mixed. 5c pkgs., doz. @45
Nutmegs, 70@90 _.__._. @59
Nutmegs, 105-110 __ @52
Peper, Elack __._.. @46
Pure Ground in Bulk
Allspice, Jamaica --.. @30
Cloves, Zanzibar —._.. @46
Cassia, Canton _...._ @28
Ginecr, Corkin __.___.. @38
Mustard @32
Mace, Penang —.___ = 1 30
Pepuer, Black ...___ @50
INUeMesSs 220. @62
Pepper, White ______ @75
Pepper, Cayenne __.. @35
Paprika, Spanish _... @52
Seasoning
Chill Powder, lie __.. 1 35
Celery Sait, go2..... ss AG
Sage, 2 Of 2 90
Onion Sale oo. 1 35
Garlie (oo 1 35
Ponelty, 3356 oz. .... ¢ 25
Kitchen Bouquet ____ 4 50
Laure] Leaves ____-~-- 20
Marjioram, 1 oz. ..._.. 90
Savery 1 oz 3G
Rhyme, | az 2... 90
Tumeric, 2% 02. ___. 90
STARCH
Corn
Kingsford, 40 lbs. -_... 11%
Powdered, bags ___. 4 50
Argo, 48, 1 lb. pkgs. 3 60
Cream, 48-1 4 80
Quaker, 40-5 07%
Gloss
Argo, 48, 1 Ib. pkgs. 3 60
Argo, 12, 3 Ib. pkgs. 2 96
Argo, 8, 5 lb. pkgs. —. 3 35
Silver Gloss, 48, Is _. 11%
Elastic, 64 pkgs. -.-. 5 36
Niger, 48-1] ....- 3 50
‘Sieer, 60 Ibs. 2... 06
CORN SYRUP
Corn
Blue Karo, No. 1% __ 2 42
Blue Karo, No. 5, 1 dz. 3 33
Blue Karo, No. 10 -. 313
Red Karo, No. 1% -. 2 70
Red Karo, No. 5, 1 dz. 3 71
Red Karo, No. 10  ~ 3 61
Imit. Maple Flavor
Orange, No. 1%, 2 dz. i 15
Orange, No. 5, 1 do. 4 41
Orange, No. 10 —_.._. 4 21
Maple.

Green Label Karo,
Green Label Karo _. 5 19
Maple and Cane
Mayflower, per gal. _. 1 55
Maple
Michigan, per gal. ... 2 60
Welehs, per eal ..._ 3 16
TABLE SAUCES
Lea & Perrin, large_. 6 00
Lea & Perrin, small__ 3 35
Pepoer 2 1 60
Koval Bint __........ 2 40
Tonaseo, 2 64. 2 4 25
Sho You, 9 oz., “doz. 2 70
A-l, Tape) 5 20
A-y.. email... 2 15

OMe 3 30

 

Pree Fig Bars

*Unequalled for
Stimulating and
Speeding Up
Cooky NEVE

Obtainable from Your _
Wholesale Grocer

PAC Me sccm Mm Eel hres cy

Baking Industry

par

TEA

Japan
Medium 2.2 27@33
Cholée 37@46
Bancy =. 54@69
NGOo I Nips (2 54
} Th. pke. Sifting __._. 13

Gunpowder

Cheiee 40
Raney 623 47

Ceylon
Pekoe, medium —....... 57

English Breakfast

 

Coengou, Medium —.....
Congou, Choice __.. 35@36
Congou, Fancy _.-. 42@43
Oolong
Medium —... 00 - 39
@Cheteq 2.2.
Peanoy 6 50
TWINE
Cotton, 3 ply cone __.. 40
Cotton, 3 ply pails _... 42
Wook G ply 18
VINEGAR
Cider, 40 Grain ____ 26
White Wine, 80 grain__ 26
White Wine, 40 grain__ 20
WICKING
No. 6, per gregs _....._- 76
No. 1, per gross __. ¥ 25
No. 2, per gross __... 1 6¢@
No. 3, per garosa __.. 2 06
Peerless Rolls, per doz. 90
Rochester, No. 2, doz. 60
Rochester, No. 3, doz. 2 00
Rayo, per dom =. 75
WOODENWARE
Baskets
3ushels, narrow band,
wire handles  __..._ 76
Bushels, narrow band,
wood handles __-_-- 80
Market, drop handle. 90
Market, single handle. 95
Market, extra _..___ 1 60
Splint, large 8 50
Splint, medium —__.... 7 50
Splint, small ..... 6 50
Churns
Barrel, 5 gal., each __ 2 40
Barrel, 10 gal., each. 2 55
3 to 6 gal, per gal .. 6
Pails
10 qt. Galvanized _... 2 50
12 qt. Galvanized __.. 3 7
14 qt. Galvanized —... 3 25
12 qt. Flaring Gal. Ir. 5 00
10 at. Tm Dairy ._... 4
Traps
Mouse, Wood, 4 holes. 60
Mouse, wood, 6 holes. 70
Mouse, tin, 5 holes __ 65
Hat, wood ..... =... 1 00
kat, spring ....-.. _. 1 00
Mouse, spring —..__. 30
Tubs
Large Galvanized -__. 8 75
Medium Galvanized _. 7 50
Small Galvanized _... 6 75
Washboards
Banner, Globe ._.._ —— 5 50
Brass, Single _..... 5. 6 00
Glass, single ._.._____ 6 00
Double Peerless ____ 3 50
Single Peerless -_-___ 7 50
Northern Queen _____ 5 50
Universal 2. 7 25
Wood Bowls
i= in. Butter ___._... 5 00
is in. Butter 2... 9 00
ii in. Butter 18 00
19 in. Butter 25 00
WRAPPING PAPER
Fibre, Manila, white. 05%
No 2 Bibre .2 2 03
Butchers D. F. __-... 06%
KMeraft 20 07%
Kraft Stripe 9... 09%
YEAST CAKE
Mastic, 3 dom 2 2 70
Sunlight, = dom —_.... 2 70
Sunlight, 1% duz. .. 1 36
Yeast Foam, 3 doz. _. 2 70

Yeast Foam, 1% doz. 1 35

YEAST—COMPRESSED
Fleischmann, per doz. 3@

   

30 MICHIGAN TRADESMAN November 80, 1927

 

 

 

 

 

 

 

which note of same will be made herein. meeting will be called, note of which will '

 

Proceedings of the Grand Rapids The list of creditors of said bankrupt is be made herein. The list of creditors of Grand eAeal eS ea ee 42.90 ic o
as follows: said bankrupt are as follows: Henry Kraker vos ‘la a occ 23.75
Bankruptcy Court. Kal. Citizens Loan & Inv. Co., Kal. Stove Co., Kalamazoo ------ $165.00 Geerds Elec. oH ne — = iret 139.12

Grand Rapids, Nov. 22—On this day was Kalomagoo 2 $214.00 Skutt Lumber Co., Grand Rapids__ $86. 00 eee ee G rand Yee eo oan
held the first meeting of creditors in the John Schuring, Kalamazoo_ _____- 771.56 Engel Lumber Co., Grand Rapids 425.00 a ag so z par ee mee )
matter of George C. Hennes, Bankrupt Frederick W. Eberle, New York -_ 20.00 TT. B. Taylor, Grand Rapids _---~- 130.00 won a alte, Gonund a oes 12:00 *

No. 3234. The bankrupt was present in F. HE. Tether, New Jersey -______- 5.00 H. J. Tierney. Grand Rapids —----- es He hate e ae oe Grand Rapids 54.51

person. No creditors were present or Home Furnace Co., Holland _____ 28.00 Louis Myler, Grand Rapids __---- 50.00 oe pr *o Secs pids —c
represented. No clams were proved and Geert Mein, Tortate Sea ee 36.68 McMaster Heating Co., Grand Rap. 915. -00 Plena oa Laas 34.50

allowed. No trustee was appointed. The Kalamazoo Nat'l Bank & Trust Canfield Sommers Co., Grand Rap. gee -00 oe S /. fo i. fon 337.65 :
bankrupt was sworn and examined with- Po. Malinao 128.64 Anton Karseboom, Grand Rapids — 218.00 omc Gat oo ae ca Rates 2506”

out a reporter. The first. meeting of Henry W . Wolbers, Portage _____- 119. “4 G. R. Clinic, Grand Rapids -------. 22.00 a nd a a Ces . H a mee

creditors then adjourned without date and Thomas Van Urk. Kalamazoo ____ 114.7 Noy. 23. We have to-day received the —— os ay NI swe oe a ---- 1.7 2

the case will be closed and returned to W. C. Huyser, Kalamazoo ______ 55.00 schedules, reference and adjudication in o _ gg yg Holland ------ a

the district court, as a case without as- Alex. Forbes & Co., Newark, N. J. 22.50 the matter of George Gildner, Bankrupt Hudson Essex Co., Ho opine aa reat (9.0

SEER. Schuring Bros., Kalamazoo _____- 393.62 No. 3286. The matter has been referred Holland Country Club, Holland __-_ 49.45 °

In the matter of Thompsonville Bank, Portage Celery Growers’ Association, to Charles B. Blair as referee in bank- Mrs. Antoinette De Mauriac, 1906 27 ‘
Wood Dish Co., E. M. Dixon & Co., etc., Porters we 82.00 ruptcy. The bankrupt is a resident of Holland act lage Chinaas 6 ’

Bankrupt No. 2963, the trustee has filed Noy. 23. We have to-day received the Grand Haven, and his occupation is that First National Bank, C oe 0,000.00 Z
its first and second reports and accounts, Schedules, reference and adjudication in of a retailer in meats. The schedules Continental Commercial Ban 100,000.0 a
and a special meeting of creditors has the matter of Leslie Heath, Bankrupt show assets of $450 of which the full in- eg a9 si Suak Ges tee, oe oe 4

been called for the purpose of passing No. 3282. The matter has been referred terest is claimed as exempt, with liabili- sept cig pi Naai ai Bi vay

upon the several petitions, reports and to Charles B. Blair as referee in bank-_ ties of $8,706.68. The court has written Dexter Horton Nationa ank, so nano j
accounts filed. The meeting will be held ruptcy. The bankrupt is a resident of tor funds and upon receipt of same, first Seattle ao ee , oe

at 1225 G. R. National Bank building, Kalamazoo, and his occupation is that of | meeting will be called and note of same Holland City State Bank, Hol. 40,000.¢

on Dee. 5. a laborer. The schedules show assets of made herein. The list of creditors of First State Bank, Holland _-__ 35,000.00 9 4 S

In the matter of Garret Vander Molen, $415 of which $365 is claimed as exempt, said bankrupt is as follows: Peoples State Bank, Holland __ 30,000.00
as Van’s Bus Line, Bankrupt No. 3192, with liabilities of $1,233.50. The court lL. F. Peck, Grand Rapids ---~--$1,600.00 ee ec ec ee
the trustee has filed his final report and has written for funds and upon receipt Werkins Everett Co., Grand Rapids — 950.00 Call of the Gray Road.
account and final meeting of creditors has of same first meeting will be called, note G. R. Savings Bank, Grand Rapids 1,000.00 One toad ibads to Lindon: .
been called for Dec. 5. The report and of which will be made herein. The list A. G. Ghysels & Co., Grand Rapids 950.00 One Read runs to Wales: Q
account of the trustee will be passed of creditors of said bankrupt is as follows: G. R. Trust Co., Grand Rapids —___ 200.00 arc. find leads Ine seaward.
upon. Expenses of administration will Kal. Loan Co., Kalamazoo es Se J. Eaton & Co., Grand Rapids oS aes . Wo the white dipping peat ps
be ordered paid, as far as the funds on Fred C. McQueen, Kalamazoo ____ 43.00 J. A. Mohrhardt, Grand Rapids 195.00
hand will permit. There will be no divi- Frank S. Whelan, Kalamazoo - 6.50 Post & Brady, Grand Rapids ---- 98.00 One road leads to the river a
dends for creditors generally. toss U. Adams, Kalamazoo _ 67.00 Leon B. Chelskie, Grand Rapids __ 500.00 As it goes swinging slow; 4 4

In the matter of Floyd Burlington, Dr. J. Hosea Barnebee, Kalamazoo 15.00 H. J. Ferman Co., Grand Rapids_ 123.00 Mo rand ake i shipping, i
tankrupt No. 3176, the trustee has filed Dr. Benj. Nibbelink, Kalamazoo __ = 9.00 Herpolsheimer Co., Grand Rapids 138.00 e TWHbre ine Basueed sadors Zo
his final report and account, and a final ge a esosoneai ee oe 20.00 es a Grand gle oe — i ; a :
meeting of creditors has been ecalled for siberal Clothing Co., Kalamazoo 73.70 jowman-Trautman Co anc 55. ae i" : Rae : ‘ s
Dec. 7. The report and account of the John Schuuring, Portage __--__-__- 54.00 toche Auto Access., Grand Rapids 44.00 oe pA yg aa ‘ i
trustee will be considered and passed Harry Puton, Kalamazoo _____---- 70.00 Durand McNeil Horner Co., Chicago 14.70 A ond without carts Pond Aust i
upon. Expenses will be ordered paid and Hoover Bon] Co., Kalamazoo __-_ 87.00 Steal, Weidel & Co., Chicago __-. 19.50 “Is the right road for me i
a first and final dividend to creditors Elmer Richards Clo. Co., Chicago vc. Wm. Fisher, Grand amis aan aed ‘ : :
made and ordered paid. Stevens Dairy Co., Kalamazoo _--_ 12.00 N. Robbins, Grand Haven ____---_- 3.68 ; an P ue shin}

Nov. 22. We a. to-day received the Grove Dairy Co.. Kalamazoo ees 26. 95 Consumers ice Co., Grand Rapids “3-00 ° a win will cen ele cies, i é '
o fined renga : Mrs. Myrtle Joyce, Kalamazoo  - ~ 182.00 Groskoff Leather Co., Grand Rap. 12.50 ; sc sea-wi i e
schedules, reference and adjudication in Malan Besth Walamacus 150.00 Poa mucin © Go. Detnit 1,500.00 A mad, salt sea-wind blowing a

: cee. a ath, Kalamaz Dee : : i oo a0, ; i” enaajeanlt eee é
ome % age et amir ringer Eppe Niewoonder’s Bakery, Henry & Herman Vander Brink, The salt spray in my eyes. i
ferred to Charles B. Blair as referee in _Kalamazoo ___-~--- fe 18.00 rane Raven 20.00 My road calls me, lures me, ¢ 2»
bankruptcy. The bankrupt is a resident VandeBerg & Son, Kalamazoo --_-__ 9.00 John Reichert, Grand Haven —__--- 70.00 West, East, South and North. i a |
of Grand Rapids, and his occupation is Pease Grocery, Kalamazoo -___-. 25.00 Friedman-Springs, Grand Rapids__ 28.50 Most roads lead men homewards, 5
that of a salesman. The schedules show Costlow’s Credit Clothing Co., Collins Northern Ice Co., Grand R. 35.00 My road jeads me forth. i
assets of none with liabilities of $33,209.40. malamarO ..2 Pilligore Fisher & Colson, Grand 5
The court has written for funds and upon Rene Vette, Kalamazoo __-___---__ 87.00 ogee 42.15 To add more miles to the tally <-->»
receipt of the same, the first meeting of Dr. Arthur E. West, Kalamazoo 10.00 Central States Utilities Co., Grand 1 Of gray miles left behind
creditors will be called, and note of the  Finley’s Jewelry, Kalamazoo ____- 9.00 Awe ee 93.87 In quest of that one beauty
same made herein. The list of creditors Ross B. DeBow Furn. Co., Kalama. 12.00 Ward Belmont Sc hool, “Nashville, God put me here to find.
-of said bankrupt is as follows: Daniel Kline Meat Market, Kala. 9.00 Pepe eo John Masefield. i
Grombacher & Major, Grand Rap. $ 32.75 Ralph Ritsema, Kalamazoo ____-- 4.00 Nov. 23. We have to-day received the ate « 4 4
Jacob Flipse, Grand Rapids _____. 204.24 Carl O’Deil, Kalamazoo _______.___ 7.00 schedules, reference and adjudication in is i: *~ @
Warren Refining & Chemical Co., Adams Co., Kalamazoo _-- ___. 13.00 the matter of Jean Paul Octava De Mau- In an examination paper, a girl i

Grand Bagide 57.42 Peerless Co., Kalamazoo oo ee riac, Bankrupt No 3287. The matter has . : = : hi so }
Stiles Bros Co., Grand Rapids ____ 68.90 Clare E. Hoffman, Allegan ________ 25.00 been referred to Charles B. Blair as ref- ©“"Swered a question on a great historic ae
Vacuum Oil Co., Grand Rapids _ 194.40 Noy. 23. We have to-day received the creo in bankruntcy. The bankrupt is a subject. ‘Magna Charta,” she wrote, ~* ‘
John H. Gibbons, Grand Rapids __ 317.15 schedules, reference and adjudication in resilent of Holland, and his occupation . . . :

Michigan Mutual Liability Co., the matter of Frank Gearhart,“Bankrupt is that of a salesman. The oS en was a soldier in the Revolutionary

Molngit ae er oe No 3283. The matter has been referred show assets of $11.919 of which $2,000 y _ eee es ee j '
Tokhern Products Co., Grand Rap. 73.55 to Charles BE. Blair as referee in bank- is claimed as exempt, with liabilities of War, who ile & seriously wounded. His
R. J. Cleland, Grand Rapids __ unknown ruptey. The bankrupt is a resident of »458,991.48. The first — Rage be wife, hearing of the incident, immedi- ‘

Macie Frost, Grand Rapids ___.__ 192.75 Lawton, and his occupation is that of a called. note of which will be made here- : ee : : :

Donaldson Lith. Co., a R. _-unknown farmer. The schedules show assets of in. The list of creditors of said bankrupt ately went to him, picked up his gun,

Joseph J. Renihan, Grand Rapids 31,875.40 $107 of which the full amount is claimed is as follows: took his place in the battle, and said, < & i
East End Fuel Co., Grand Rapids 15.00 as exempt with liabilities of $2,585. The city of Holland _____________--__-$ 325.00, . : f
Grimes & a — Rap. —— court oo beeteige — = a Peoples State Bank, “Holland ___.. 8,068.45 Shoot if you must this old gray head,

Nov. 22. e have to-day received the receipt of Same, firs neeting of cred- ae 4 alo Yr: ap. 858.45 fe : : : +
schedules, reference and adjujdication in itors will be called an1 note of same made nacre ee ek orcas but T will fight it om on this line if
the matter of William J. Witt, Bankrupt herein. The list of creditors of said bank- Bash & Lane Piano Co., Holland 434.89 it takes all summer. ; ‘
No. 32:9. The matter has been referred rupt is as follows: a. | -
to Charles B. Blair as referee in bank- First National Bank, Lawton __$227.00 ?
ruptcy. The bankrupt is a resident of Julius Desenberg, Lawton _______ 200.00 i\
Grand Rapids, and his occupation is that Bernard Stern, Lawton _.._ 200.00
of a laborer. The schedules show assets E. Beam & Son. Lawton 14.00 “) S
of $300 of which $250 is claimed as ex- Gitley Gros., Lawton | 270.06
empt, with jiabilities of $1,004. The court Sheldon Coleman, Lawton a ee i
has written for funds and upon receipt Dr. I. E. Hamilton, Lawton -______ 60.00 @
of same first meeting will be called, note Chas. Goodrich, Mattawan ________ 80.04%
of which will be made herein. The list C.F. Hosmer. Mattawan __. =: 888
of creditors of said bankrupt is as fol- Olson & Rix, Mattawan... sid 00 . c
lows: Gevw. Lambert, Lawton = SOU :

Commonwealth Loan Co., Grand R. $ 85.00 Aaron Bates, Schoolcraft oc ae
First National Bank, Keei City__ 652.00 Adams & Liteh, Lawton jo Bee.08 !
A. Delbert Watkins, Eeed City 267.00 Abbott Brso., Lawton : ~ 115.00 + wg>

Nov. 23. We have to-day received tne James Marcciicti, Paw Paw _____. 117.00 i
schedules, reference and adiudication in 70nh Cibeon, Lawton 000 eee
the matter of Walter Boydston as Burton Parker & Gedburg, Lawton ____-_._ 287.00
Heights Tire Service Station, Bankrupt Nov. 23. We have to-day received the
No. 3280. The matter has been referred sche lules, reference and adjudication in ae: -
to Charles B. Blair as referee in bank- the matter of Ray Hice and Hunter Hice i
_— o oo is a oo ed individually and as copartners as North Th ti d f
Grand Rapids, and his occupation is tha Park Sanitary Market, Bankrupt No. 3284. :
of a merchant. The schedules show as- The matter has been sekerted to Charles 7 neve ne an ew ‘
sets of ee ee = ah te ee B. Blair as referee in bankruptcy. The ‘ acy
as exempt, with Habilitise o 4,414.00. bankrupts are residents of North Park, +
ihe urst meeting has been called for Dec. and tate occupation was that of a aca They prevent disputes ;

8. The list of creditors of said bankrupt dealer. The schedules show assets of
are as follows: $4,595 with liabilities of $5,185.03. The
Goodyear Tire & Rubber Co., eT of creditors has been called ei ‘a

Grand Rapids . ionic eee ee for Dec. 8. The list of creditors of said ° ° i. 4
Sinclair Refining Co., Grand Rapids 960.70 bankrupt is as follows: They put credit transactions on cash basis j
Albert Devogd, Comstock Park -__ 142.60 General Motors Acceptance Corp.,

Benj. Oom. Grand Rapids ~» 130.00 Grand Rapids —___. 28 683.00 F 1 li 2

Sherwood Hall, Grand Rapids __-_ 46.96 Bert Izenbart, Grand Rapids ____ 2,000.00

Press, Grand Rapids . a | ems Tom A. Hice, Comstoce bate .. 1,635.00 ree samp es on app ication ; .
Spade Tire Co., Grand Rapids ___ 32.25 Swift & Co. Chicags 0 800.00

Consumers Power Co., Grand Rap. 18.76 Anthony Doll & Co., New York __ 35.46

3urton Heights Fuel & Bldg. Mat. Mich. Bell Tel. Co.. Grand Rapids 7.25

Co. (rene Mame — 5.90 Consumers Power Co., Grand Rap. 12.50 i “
G. R. Gas Light Co., Grand Rapids 3.00 Gas Co., Grand Rapids _____.____ 50
Haan Calendar Co., Grand Rapids 24.00 Dp. F. Helmer Coffee Co., Grand R. 8.00
Great Western O01 Co. Grand Rap. 452 North Park Water Co. North Pk. 8.00 >

Noy. 23. We have to-day received the Nov. 23. We have to-day received the Le
schedules, reference and adjudication in schedules, reference and adjudication in .
> coer = hasard ou recat pore ertien the a ge vi Van Goosen, Bank- 7
No. 1e matte as been referre rupt No. 3285. The matter has been re- f | .
to Charles B. Blair as referee in bank- ferred to Charles B. Blair as referee in radesman Company
ruptey. The bankrupt is a resident of bankruptcy. The bankrupt is a resident ‘ ;
Kalamazoo, and his occupation is that of of Grand Rapids, and his occupation is © e | -
a laborer. The schedules show assets of that of a carpenter and decorator. The Grand Rapids Mich. f
$85 of which $75 is claimed as exempt, schedules show assets of $12,705 of which ’
with liabilities of $1,990.85. The court has $12.200 is claimed as exempt, with lia- 4
written for funds and upon receipt of bilities of $2,392. The court has written . "
same first meeting will be called, after for funds and upon receipt of same first \

j
4

 

ates

iterates

\s

i

 

 

“<7

November 30, 1927

MICHIGAN TRADESMAN

31

 

Graphic Description of Way a Chain
Went Wrong.
(Continued from page 20)
new thing or an experiment, for it
was inaugurated six years ago.

C. L. Brown, head of that company,
describes the plan thus: “It was a
hard struggle at first. Employes kick-
ed, said they could not pay bills and
save ten per cent. Merchants also
kicked; said we were destroying pur-
chasing power of our employes. But
we stuck and now it is easy sailing.

“Accumulating money is the easiest
thing in the world if you have will
power. Any young man who sets
aside ten per cent. of his income will
be worth $50,000 at 65 when he wants
to retire. The first act on receipt of
pay is to take out ten per cent. and
cease to count that as part of your in-
Arrange to live on 90 per cent.”

For example, take a man who earns
$30 per week. Let him set aside $3. At
6 per cent., compounded semi-annually,
he will have $921.40 at the end of the
fifth year. He will himself have put
in $780. Interest will have provided
$141.40. Interest the fourth year will
have been $50.62. This shows
fast savings pile up after a fair start
is made. Interest accumulates
geometrical progression into astonish-
ing totals.
in slghtly less than twelve years at

come.

how
with
That is why money doubles

six per cent., compounded semi-annu-
ally.

li a Piggly Wiggly employe of the
Kansas system becomes sick or has
other misfortune and has a_ savings
account, the company
“The company will loan you enough,
at low interest, to tide you over. Don’t
touch your savings—don’t fail to keep
up the 10 per cent. savings. You can
pay off the loan in small installments
which will not be a burden.”

So here is a real beneficence on the
part of this chain, a step in the way of
real progress for every employe. That
it binds the organization together is an
advantage for all concerned. Any
method or system which brings home
tangibly to anybody the benefits of sys-

says to him:

tematic savings is a blessing which can
hardly be overestimated. For thrift—
the ability to set away something for
the future—on that will rest all prog-
ress made by any individual, however
situated.

Let grocers apply it to themselves.

——__+~-.__
Novelty Umbrella Offered.

An umbrella to fit into a
inch suitcase is made with a patented
handle that pulls out when it is in
use, but when closed telescopes. Turn-
ing the handle locks the ribs. This
umbrella is made of fine silk and has a
silk cord run through the composition
knob. The rib ends are also of com-
position and match the short stubby
ferrule. For the holiday trade the
bright reds, green, black with borders
and dark browns are selling. This
novelty is wholesaling at $4.50 packed
in a gay box.

—_—_—»-

Cousins.

Can and Will are Cousins
Who never trust to luck;
Will is the son of Pluck.
Can't and Won't are cousins, too,
Always out of work.
Can’t is the son of Never Try,
Won't is the son of Shirk.
Can is the son of Energy,

twenty-

Seek New Profits in Lower Overhead.

Not the least important develop-
ment in the conduct of the modern
store, now that it has been found that
budget systems and increased  turn-
overs, by themselves, are not the keys
to greater profits they were expected
to prove, is the trend toward increas-
ing net returns by cutting expenses in
every direction in which it can safely
be done. This trend is manifesting
itself in many forms.

One of the first steps toward in-
creasing profits through lower expens-
es was the banding together of sev-
eral stores, far enough apart not to
come into competition with each other,
into research These
organizations usually had personnels

organizations.

made up of highly capable and experi-
enced men, who not only knew how
to handle problems that come up con
stantly in the conduct of a department
store, but who were. broad-visioned
enough to foresee the further prob-
lems that would arise. As the work
of these organizations progressed the
bonds between the member
grew Stronger, until to-day the amount
and kinds of confidential information

stores

that is turned in for the general good
are almost unbelievable.

Without considering any economies
in buying that have been put into ef-
fect by stores belonging to such or-
ganizations, or by individual stores
headed by executives of ability and
foresight there is much to be said in
regard to the ways overhead has been
reduced and net profits increased pro-
portionately. One of the first
most elementary steps was the elim-
ination, after careful study of all un-
necessary sizes of bags,

and

boxes and
other supplies and the standardizing of
these articles for both

delivery and

stock purposes. The gap between this
and the co-operative purchasing of sup-
plies wherever possible
bridged, and running into
thousands of dollars were effected.
From this beginning the work has been
carried on until the point has been
reached by member stores where fur-
ther economies in this branch of the
business are almost out of the question.

Several

was quickly
savings

sources of loss re-
main, however, despite the efforts of
both
to overcome

serious
and individual
them.
labor turnover.

associated stores
One is the high
This is said by men
who know frequently to result from
careless hiring and, probably less fre-
quently from badly planned systems of
remuneration » Whatever the cause, the
effect is the same—the expense of
training is lost and with it the profits
which the activities of more capable
salespersons would earned for
This expense, however, is
gradually being cut by the employment
of capable, well-trained personnel di-
rectors.

have
the store.

—_+--_____
Meats We Get From Canada.

Most of us are interested in our
neighbors at the North, because of
their nearness and the pleasant rela-
tions that exist between us. Canada is
a large country and by no means over-
populated. There are vast spaces where
livestock are produced at moderate
cost and, in the aggregate, considerable
of the resulting meat finds its way to

the American market. Veal, lamb and
are shipped into United
States, as well as important quantities
Canada also contributes

beef the
of pork cuts.
quite a few live animals, some of
which are sold in the Srate for further
finishing before being turned into meat.
Grass is the chief food ration enjoyed
by the animals produced for slaughter,
although small grains, such as wheat
and barley, help out to some extent.
There is an import duty on all meats
out of Canada to American consumers,
which in the case of certain fresh
meats amounts to three cents a pound.
The quality of the Canadian products
compares favorably with meat
produced at home, although we receive
little beef that compares with our best.

Very

As is usual with all exporters, selec-
tions are apt to be quite uniform in
quality, since it is not considered good
business to pay duty and shipping
costs on low quality that would sell
nearly as well at home as in a foreign
land. Canadian lambs are usually ex-
cellent in quality, the
fact that some retailers speak of do-
mestic mutton as Canadian lamb. This
appellation is neither complimentary
nor truthful and only the less ethical
the term. Can-
staple prod-

regardless of

or less informed use

adian veal has become a
uct with dealers and consumers in the
States. Most of the veal coming out
of Canada is of the true vealer type,
and is of good eating quality. Can-
adian pork is mostly from a type of
that
is, bacon as it is known on the Eng-
sh market.
exclusive of

hog produced largely for bacon:

The entire side of a hog,

the “head and feet,
be properly termed bacon, according
But the

leaner

may
to Canadian terminology.
Canadian hogs are somewhat
than the type generally produced here
and the texture of the meat is highly
satisfactory in every way. In talking
of Canadian meat production it should
not be understood that it surpa’sses
ours in quality. This country produces
as high qualitied meats as is possible
of production, and the best of it is bet-
ter than most of the imported products,
but Canada produce sell

fairly high quality also.

does and

 

Bond Printing

ls a Business in Itself

 

 

It requires not only the
proper Bond Blanks but
a knowledge of Bonds
coupled with skill and
painstaking care.

We Have the Blanks
We Have the Skill
We Use the Care

BOND PRINTING

IS OUR BUSINESS

We undoubtedly print more Bonds
and Certificates of Stock
than any other printers
in Michigan

 

 

TRADESMAN COMPANY

 

 

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. If set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

FOR SALE—On account of poor health,
my old-established shoe and gents fur-
nishirgs business in town of 1,400 located

 

in one of the best farming communities
of Central Michigan. Address No. 728,
e/o Michigan Tradesman. 728
For Sale—Wholesale grocery nearby.
established 20 years; over million busi-
ness; no competition. M. Fenn, 1 Elm

Row. New Brunswick, New Jersey. 729

PARTNER—Wanted for furniture and

stove business Address Furniture Ex-
change, Muskegon, Mich. 730
FOR SALE Men's furnshing goods
store, also carrying mens shoes’ and
mothing, in the heart of the business
section of Pontiac. Lease with low rent.
Owner finds it impossible to run two
stores and desires to Sell one. For par-

ticulars write to Box No. 731, c/o Mich-
igan Tradesman. 731

FOR SALE—Stock of gents merchandise
consisting of dry goods, groceries, notions,
gents furnishings. Located in busy little
No trades.

city. Inventory about $11,000.

Good opportunity for live wire. Reason
for selling, wish to retire. Address No.
(32, e/o Michigan Tradesman. 732

 

TO EXCHANGE FOR HOTEL—Owner
of a good seven-room house, two acres
of ground, large poultry house, barn, cow,
100 chickens, located in a nice, thriving
What

tiwn, wants to trade for a hotel. i
have you to offer? Lewis MeKinney,
Bangor, Mich. 724

FACTORY SALE—Of new and slightly
used store equipment, including show
cases, wall cases, tables, counters, shelv-
ing, cash registers, stands, ete. Bargain
prices. May be seen at our showroom,
Madison Avenue and P. M. R. R. Grand
Rapils Store Equipment Corporation.
726

For Sale—Confectionery stock and fix-
tures in Southern Michigan. Doing good
business. Other business requires my
attention. fargain for quick sale. Ad-
dress No. 727, c/o Michigan Tradesman.

797
fad

TO TRADE—For, or in part payment
of, a stock of general merchandise well
and satisfactorily located; a sixty-acre
farm well adapted to all kinds of farm-
ing, valued at $2,500. A. Mulholland,
Reed City, Mich. 720

FOR RENT--EXCELLENT LOCATION
for any line of business. 50 foot front
by 100. Will rent twenty-five feet if
preferred. Location formerly occupied by
J. C@. Penney Co., Reasonable rent. Im-
mediate possession. Hexom & Sons, Mad-

ison, So. Dakota. 72

 

For Sale—Good clean stock of general
hardware located in a _ good, growing
community. Yood school and churches.
Inventory about $6,000. No trades con-
sidered. Reason, old age. Address No.
719, c/o Michigan Tradesman. 719

CASH For Vou Merchandise!

Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishings, bazaar novelties, furniture, etc.

LOUIS LEVINSOHN, Saginaw, Mich.
Pay spot cash for clothing and furnish-

ing goods stocks. L. Silberman, 1250
Burlingame Ave., Detroit, Michigan. 566

 

 

FIRE AND
BURGLAR
PROOF

AFES

Grand R-p'ds
Safe Co.

Tradesman Building

 

 

 

 

 

 

 

 

32

Thinks Columbus Was a Fraudulent
Creation.

The polyglot boarding house is be-
coming vocal over Chicago way, to
judge by a remarkable news story pub-
lished in the daily papers under the
caption “Big Bill’s History a World
Issue Now.”

The Chicago dispatch says: “The
Italians, who furnish whole wards full
of municipal votes, were the loudest in
their assaults. These were voiced by
Oscar Durante, political leader, edi-
tor of an Italian paper and also a mem-
ber of the Chicago Board of Educa-
tion, now sitting as a trial board on
the case of William McAndrew, charg-
ed with being pro-British. Chicagoans
of Italian descent, Mr. Durante said,
were incensed by a report that leading
Norwegian societies in Chicago were
planning soon to present a formal peti-
tion to Mayor Thompson, asking that
Leif Ericson supplant Columbus as the
original America in
school history books.”

Well, this is a pretty howdedo. Mr.
Durante heads a “Columbian drive” to
“restore the full account of the Italian’s
discovery of America in the textbooks.”
It is not disputed by any one that
Leif Ericson discovered this continent
in the year 1000; that he followed up
the discovery by establishing a colony
which endured for three centuries or
longer; that this colony built the first
Christian church in America, of which

discoverer of

the remains are to be seen to this day
in the “Old Mill” or the “Old Tower”
of Newport, R. I. These are historic
facts and yet Mr. Durante, a member
of the Chicago Board of Education,
argues with heat that such facts must
not be taught as history in the public
schools of Chicago!

Mr. Durante, the Chicago Italian,
complains loudly about what he calls
“the Ericson legend.” I do not know
what he means by it.
Iceland, where Leif Ericson was born.
I have read all the Saga records about
Leif Ericson in the Icelandic language,
which I learned at my mother’s knee,
and I have also read about everything
else that has been written about Leif
Ericson in other languages, but never

I was born in

have I discovered anything legendary
On the other hand,
everything for the past four
hundred years that has circulated as
“history” about Columbus is made up
of such stuff as legends are made of.
We Leif was
born, who his parents were and what
he achieved. No man knows where Co-

in the record.

nearly

know where Ericson

lumbus was born, who his parents were
or where the island of “San Salvidor”
is on which his fame as a “discoverer”
This is all hidden in a legendary
mist which apparently Columbus him-
If Mr. Durante is inter-
ested in legends, allow me to suggest

rests.
self created.

that he get acquainted with the Co
lumbus legend.

A Frenchman, Marius Andre, in 300
inspired and illuminated pages of truth,
has uncovered the Columbus legend
in all its shockingly sordid mendacity.
He shows that Columbus in all prob-
ability was not an Italian; that he was
born in Arragon and not in Genoa; that
he had no skill or understanding of

MICHIGAN TRADESMAN

navigation and no real learning, but
did have a genius for intrigue and ly-
ing; that he was neither a discoverer,
explorer, pioneer nor a leader of men,
but a supreme egotist, dishonest ad-
venturer, slave trader, crook, rebel and
traitor ingrate, who, except for the
clemency of Queen Isabella, would
have been summarily tried by drum-
head ‘court-martial and shot.

If it be indeed true, as alleged by
Mr. Durante, of Chicago, that the
Italian people of that city are incensed
on account of the effort that is being
made to expunge the Columbus legend
and the truth of the
Norse discovery, then Mr. Durante
owes it as a prime duty to educate
his people out of their gross ignorance
and idolatry of that monumental fraud,
Christopher Columbus. The more the
Italian people learn about Columbus
the more they will praise God that

make known

Columbus was not an Italian.
Carl C. Peterson.

No One Safe From Murderers in
Chicago.

Half the doubts the
of Chicago and no one can be astonish-
ed at that. Just all of the purposes
this circus was intended to serve may

world sanity

not be known, but it is a clown bally-
hoo raised at a time when the city is

giving a murderous spectacle of law-

and organized criminality.
That does not seem to be disturbing
the city hall much.

It is not to be suspected that Mr.
Coath, Mr. Righeimer and their as-
sociates intended to help Mr. Thomp-
son by trying to divert attention from
the brigandage and terrorism in the
city. But it happens that their juvenile
performances at this time make city
authorities seem imbecilic when it
would have its hands full with the most
serious situation any city could be
called upon to meet.

There are men in Chicago whose
chance of life is rated about as good
as that of opposition presidential can-
didates in Mexico. That they are
probably as bad as the men who want
to kill them is not a mitigation. Mur-
der is organized in the city. Not only
are criminals hiding out in fear of
their lives but peaceable citizens whose

lessness

offense is a desire to earn their living
are in danger of being killed or maim-
ed by terrorists whose occupation is
extortion, with murder and mayhem to
make it successful.

Mr. Thompson said that within
ninety days after he was elected there
wouldn’t be a crook in Chicago. That
piece of humor would not be recalled
against him if he indicated any con-
cern over what has developed under
him to an extent even worse than un-
der his predecessors.
combe can be rated for what it is
worth, but Mr. Thompson is chasing
King George with a stuffed club while
crooks are chasing each other and
peaceable citizens with machine guns.

We do not know how much batter-
ing a City can give its reputation with-
out paying a bill for damages, but
Chicago seems about to make a fair
test of it. Presently, if not now, a
Chicagoan will have to ask people not
to laugh when he js obliged: elsewhere
to confess his home town.

Campaign bun-_

Chicago exposes itself to enmity and
ridicule. Its authority has no dignity,
no self-respect, no effectiveness and no
capability. A city in which the citi-
zenship energy displayed by individuals
and by associations of individuals is
remarkable is utterly shamed by its
officialdom.

It is a government of clowns with
a supergovernment of crooks.—Chicago
Tribune.

> -—__—_-
The Hekmans Take Over Michigan
Tea Rusk Co.

Holland, Nov. 29—Henry, Jelle and
John Hekman have purchased a con-
trolling interest in the Michigan Tea
Rusk Co. and will put into the organ-
ization the genius and propelling force
which has given the Hekman Biscuit
Co. a commanding position in the
trade.

In an interview George Schurman,
one of the heads of the old company,
stated that while changes would be
made because of the re-organization,
it was still too early to say anything
definite. The connection with the
Hekman Biscuit Co. is a very desir-
able one, because it is the largest in-
dependent biscuit making concern in
Michigan and consequently the field
of distribution for the local rusk prod-
uct is much enlarged.

The Hekman Bros. are well known
around Holland, their beautiful homes
being located a short distance North
of Lakewood farm on Lake Michigan.
3esides the Hekman Biscuit plant in
Grand Ranids, they also own the Hek-
man Furniture Co. of that city.

Plans will be made to increase the
output and the capacity of the plant,
but just how extensive that will be
has not vet been decided upon.

A re-organization has already taken
place, added machinery is to be in-
stalled in the near future, and the busi-
ness will be operated by the Hekman
Bros. as a separate unit to their other
large holdings.

The Michigan Tea Rusk Co. which
manufactures the Dutch Boy brand.
has a cavitalization of $100,000, and
owns the building which it occupies.
It was organized in 1905 and _ has
thirty-five employes at present.

Offcers have been: President, Ed-
win Heeringa, and secretary-treasurer,
George Schurman. The plant is locat-
ed at 144-50 East Eighth street.

In the re-organization John
man was made President, Ed. Heer-
inga, Vice-President, and George
Schurman, Secretary and Treasurer.

—_—_»> 2. .___
Implement Dealers Hold Annual
Meeting.

East Lansing, Nov. 29—More than
300 members of the Michigan Imple-
ment Dealers’ Association opened
their annual convention at Michigan
State College to-day, making a tour of
the campus and attending a banquet in
the Union Memorial building to-day.
To-morrow morning's session will
be devoted to viewing the exhibits of
power and farm machinery in the new
armory. College authorities are co-
operating with the association in pre-

senting the program.

The final meetins will be held
Thursday, an dwill be followed by the
annual dinner, at which C. L. Glasgow,
past President of the National Fed-
eration of Implement Dealers, will be
toastmaster. Among the speakers
during the conference will be Professor
H. H. Musselman, head of the college
agricultural engineering department;
E: E. Gallup, supervisor. of agricultur-
al education in Michigan; C. C. Carle-
ton, secretary of the Motor Wheel cor-
poration; W. H. Story, of the Ameri-
can Seeding Machine Co., Springfield,
Qhio;-and Charles E. Krause ,of the
Massey-Harris Harvester Co., Batavia,
N. Y.

Hek-

Nevember 30, 1927

Gabby Gleanings From Grand Rapids.

Grand Rapids, Nov. 29—Jay Dia-
mond (Clipper Belt Lacer Co.) has re-
linquished his option to purchase the
mill, mill dam and flowage area of
George H. Root on Sand Creek at
Tallmadge village. With the proper
development along Eugene Goebel
lines, the location could ‘be made into
one of the finest show places in Michi-
£an.

Moses Dark, the well-known fru't
and produce dealer, spent Thanks-
giving with his son, Father Dark, at
Scottville. He did not return home
until Sunday evening.

It is a matter of congratulation that
the three leading hotels are now on a
paying basis. Two weeks ago the
Pantlind Hotel Co. paid a cash divi-
dend of 10 per cent. on the common
stock, the first disbursement the com-
mon stockholders have received since
the death of Boyd Pantlind, five years
ago. Last week the Rowe Hotel Co.
declared a dividend of 50 cents per
share on its stock and next month the
Mortcn Hotel Co. will declare a cash
cividend

Lee M. Hutchins, President of the
Hazeltine & Perkins Drug Co., is back
to his desk after an encounter with an
automobile which was crossing the
street in violation of ithe traffic regu-
lations. ‘The accident was a_ very
fortunate one, so far as Mr. Hutchins
‘s concerned.

+> ____
Harvey Gish Is Now Covering Cuba.

Havana, Nov. 21—I am now travel-
ing in ‘Cuba for my old love, which |
have been with for the past twenty-
two years, Dr. Hess & Clark, Inc.,
Ashland, Ohio.

Cuba is the “Pearl of the Antilles,”
the most beautiful island human eves
have ever seen, the land of prosperity
and abundance. Havana is the capital,
an ample, clean, picturesque and cool
City.

The island is 760 miles long. Its
area is 45,881 square miles. The
population is 3,500000. It is rich in
oil, gold, copper, iron and lead.

Its tropical climate, perennial fresh
reezes, luminous, verdant landscape
et.d frank hospitality for the stranger
are the accomplishments of this ideal
land, with which nature has been so
lavish.

On my sight seeing trips in Havana
I notice that this city preserves the
traces of Spanish civilization, while at
the same time showing admirable
progress which the requirements of the
time needs. Harvey A. Gish.

William P. Griffiths, dealer in gen-
eral merchandise at Honor, renews his
the and
“It is always a pleasure to

subscription to Tradesman

writes:

mail a check for your valuable paper.”
—_~+2+>___

K. S. Rekert, of Saranac, renews his
subscription to the Tradesman and
“The Tradesman is different,
keep it coming. The whole family has
become interested in reading it.”

——_~+<-.___

Charles C. Long, dealer in groceries
and general merchandise at Marcellus,
renews his subscription to the Trades-
man and writes:

Says:

“It is the best trade
‘ournal for — information

printed.”

generally

_——_>—-2>——_—___..
L. Mallette, proprietor of the Hotel
“ssawinamakee at Manistique, renews
his subscription and says:

“T enjoy

reading your paper always, it contains

lots of nice reading.”
—_2>--__

You think some customers are in-
fluenced by flattery and some are not,
but it is all a matter of the Way it is
applied. We are all influenced by the
right kind.