f we PANGS ) DOS 4 ARN c= LG ) Sear PUBLISHED WEEKLY 3 SOFEIS SRO Forty-fifth oe a BeXXe GRAND RAPIDS, WEDNESDAY, DECEMBER 7, 1 x 1G Suc 3 oN Bh 0) 7 7 yy eG Ww Lj INS \ Neher DORIA yy a ee aD Ir Ses a we Bo i A “ar Oj [ UZ oF aa S XY On INF REALN E. Ss |EST. 1883 4 | Ss |EST. 1883 4 83 4 A FON AAA mS 3 Number 2307 D7 fe) v Dreamers of Dreams E ave all of us dreamers of dreams, On visions our childhood is fed; And the heart of the child is unhaunted, it seems, By the ghosts of dreams that are dead. From childhood to youth’s but a span, And the years of our youth are soon sped; Yet the youth is no longer a youth but a man, When the first of his dreams is dead. There’s no sadder sight this side of the grave Than the shroud o’er a fond dream spread, And the heart should be stern and the eyes be brave To gaze on a dream that is dead. °Tis asa cup of wormwood and gall When the doom of a great dream is said, And the best of a man is under a pall When the best of his dreams is dead. He may live on by compact and plan When the fine bloom of living is shed, But God pity the little that’s left of a man When the last of his ‘dreams is dead. Let him show a brave face if he can, Let him woo fame or fortune instead, Yet there’s not much to do but bury a man When the last of his dreams is dead. WILLIAM HERBERT CARRUTH Public Reference Library, Library st CAN DLES? WE CAN SHIP IMMEDIATELY An approximate inventory of your candle stocks will indicate the styles needed for your holiday sales. To insure your receiving the desired styles at the earliest moment, your holiday candle order will receive preferred attention. If you have delayed ordering your holiday candles, we suggest that you communicate with us to-day and receive the benefit of our prompt service. Place your order with the Candle Shops and we will ship the desired styles at once. HE CANDLES illustrated will sell quickly at a profit and increase your business. These candles justly may be called “Holiday Favorites.” Your attention especially is directed to the Dinette Taper. This aristocrat of tapered candles meets with enthusiastic reception wherever it is shown. In struc- ture it resembles a four-shaft Gothic column. It is graceful as the slenderest, well proportioned pinnacle. And in craftsmanship and refinement, it is sug- gestive of Old World Cathedrals. The Dinette Taper is a pleasing departure from the ordinary tapered candle. The bright red Yuletide is greatly used for burning in the windows during the evenings from Christmas to New Years. Also, it may be used to add warmth and color to home decorations. When you communicate with us or with our representative, ask about the attrac- tive Display Chest which is furnished upon request with full case orders for Dinette and Superla Dinner Tapers. DINNER YULETIDE SUPERLA \ DINETTE TAPER } n STANDARD OIL COMPANY 910 South Michigan Avenue (INDIANA) Chicago, Illinois > a se a r » . a » #. : 4" | - ry ¥ ° ve 3 4 & 3 « ’ 1 a 4 be ’ ws . ; rd 2 ‘ ? , on. 4 f q ~ | ~ > a ,* : Forty-fif th Year GRAND RAPIDS, WEDNESDAY, DECEMBER 7, I 927 Number 2307 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete i in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES: are as ES $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 aznts; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice Gand Rapids as second class matter under Act of March 3, 1879. Items From the Cloverland:of Michi- gan. Sault Ste. Marie, Dec. 6—Now that hunting is brought to a close and the mighty hunters are back home resting un, getting ready for business again, most of them are getting their meat supply from the local meat dealer. We have heard of some narrow escapes, hard luck stories and some of wonder- ful luck, by some of the amateurs who shot their first deer but all seem to be thankful to get back on the home job again. John Roe, for the past several years traveling salesman: for the Cudahy Packing Co., has resigned his position and expects to ‘leave about Dec. 1 for California. He will be accompanied by his wife and several Sooites. They will make the trip by autos. John, as he is known ‘by the trade, will be missed, because he has made many warm friends during his vears of travel, but all wish him the best of success and a pleasant future. Capt. and Mrs. Spencer Hill, who have been conducting the hotel at Al- bany Island during the summer, have closed the place and have moved to the Soo, where they expect to spend the winter or take a trip West for a while. They expect to see many changes at Albany Island next season on account of the new owners who are planning on preparing an air landing field and making many other changes. Detroit would have some difficulties in building subways and not have them interfere with the underground brew- eries, Mrs. J. Plaunt has opened a new bakery at 563 Ashmun street, where she will specialize in home baked goods, pies, cakes, etc. Mrs. Plaunt has had years of experience in that line and has earned a reputation which will give her all the trade she can supply. There is something interesting in the sound and spelling of the name of this city. Everything from Soo to Saut to Sault is perfectly proper. Saint and Sainte are merely the masculine and feminine forms. Marie happens to be a woman’s name sometimes, al- though it has been the name of kings and princes. ~ Sault Ste. Marie, which ic pronounced in several different ways by its own people, is never used by them in conversation, except on for- mal occasions. Further. the sculptor will, no doubt, learn with interest that the name of people in the Soo has been spelled twenty-two different ways by distinguished literary gents, writers and travelers, and so far nobody con- cerned has been impolite enough to say that any of the twenty-two forms is wrong. Sooites, Saulteaux, Sooties, etc., are all accepted. In Ontario more history books make reference to the Soo than to any other place in the province. In the Ontario legislative library at Toronto there are sections of these. Beginning with Brother Sa- gard's book of 1632, all the old chron- icles refer to us or to the folks who hung around Champlain, Perrot La Hontan, Marquette, the Old Relations, Dollier de Casson, St. Lusson and the rest, and nobody could write anything without giving us at least a paragraph. The Soo 4s shown,on eleven maps un-, til the British conquest, .when a place which took its name from ‘“Taronto,” or the short: water route from Lake Ontario ‘te’“Lake’»Huron, began to emerge. - Why* wouldn’t they notice us? Up-tntil then we were the out- standing place in. the province and up until the Americans burnt us in 1814 the second intportant center on the Great Lakes. In the old days we lay between Kanegnonondi (Rock Lake), which we--call Lake -Huron, and Okwateenénde . (Foreigners Lake), which is called Superigr to-day. The names of the lakes in those days just seemed to-fit them. a-d had real signi- fieance, but let“us be known as Sault Ste. Marie, James c McDoriald, one of our well-known contractors, died suddenly Monday afternoon while at work re- pairing a building. Heart disease was the immediate. cause,” He spent his early years. in Canada, coming here twenty vears ago. He established a contracting. business here and was en- gaged in fhat business until his death, He is sufvived by his widow, three sons and one daughter. P. E.. Gallagher, “the: old . reliable meat dealer at St. Ignace, is spending a short vacation visiting: his daughter at Detroit. E. A. Reatie,7of~'St- taken over’ 1,600 feet. of property along “the.-North shore of Lake Michigan, several miles West of St. Ignace;,-which he will-convert into a summer-resort. He will build. two rows of cottages of twa sizes, one for large families and one for families of two or three. The cottages will be equipped with electric lights, fireplaces and other conveniences. They are on a gravel road. The new resort will be ready for occupancy next summer. The State ferry, St. Ignace, made her last trip for the season last Wed- nesday, going to Mackinaw City, then to Cheboygan to lay up. The Mack- inaw will continue to run as long as the weather will permit. Some people go in for free love be- cause that’s the only kind they are able to finance. James Florence is going into the meat business in the place recently vacated by the Puritan creamery, on South Ashmun street. He will open just as soon as the remainder oi his mochinery and fixtures arrive. This will be Mr. Florence’s first venture in the meat business. He has been chief film operator at the Temple theater for the past few years. The location is in a good neighborhood and he starts under favorable conditions and should make a success’ in his new venture. . B. Haugh, the well-known South side grocer, has just installed a new twelve foot display refrigerator coun- ter, new meat blocks and meat fixtures Ignace, has shore line and will handle a full line of the best meats. The location is on top of the Ashmun street hill, convenient to the farmers who drive into the city over U_S. 2. It is called the first and last store. Mr. Haugh is to be congratu- lated on his thrift and progressiveness. The M. & K. general store, at St. Ignace, sold out last week to Dailey 3ros.. who will continue the ‘business. The Dailey Bros. need no introduction to the trade, as they have been in the employ of the Murray Bros. store for many years and have many friends who wish them every success in their new venture. William G. Tapert. —__>2 > Gabby Gleanings From Grand Rapids. Grand Rapids, .Dee. 6—John Van- derweiden, who has- been. connected with P. Steketee & Sons thirty-seven years—twenty-three years of that time on the road—has’ transferred himself to the C. J. Farley Co., covering the same territory as he did with his for- mer connection—Muskegon and _ the Pentwater branch and Central Michi- gan towns, including St. Johns, Fowler and Westphalia. At the regular monthly meeting of Grand Rapids Council, held at the Rowe Hotel Saturday evening, Dec. 3, besides about seventy-five members, we had the honor of entertaining H. B. Triem, Grand Junior Counsellor of the Minnesota and North Dakota jurisdiction, member of Pipestone Council, No. 346, of Pipestone, Minn., and C. A. Blackwood, Grand Sentinel of the State and a member of Kalama- zoo Council, No. 156, At each monthly meeting of No. 131 during the winter months, while the members are holding their business meeting, the ladies will have a card party, at which some very good prizes will be given. Afterwards all will join in a supper lunch and: dance until m dnight. At the weekly meeting of the Sales- men’s Club, held’at the Pantlind last Saturday noon, Henry. Schuil gave a very interesting talk on conservation. These meetings are well attended and besides creating a.feeling of good fel- lowship, are all instructive. Allen F. Rockwell; representing the 3rown & Sehler Co. in Southern Mich- igan, attended the Michizan Implement Dealers’ convention in Lansing last week. The convention was held in conjunction with the Holstein judging contest at M. S. C. and Mr. Rockwell won first prize. Harry Nash, formerly with the Na- tional Grocer Co., has accepted a posi- tion with Snyder Preserving Co., cov- ering Western Michigan. chek, W. Rockwell, the son of Allen F. Rockwell, Secretary of Grand Rapids Counail, who has been located > Bargo, N. D.,-as assistant manager of the Kresge delloy store, has been transferred to Kansas City, Mo., as assistant manager of the dollar store in that city. The third dance of the season will be held by the United Commercial Travelers of America, Council No. 131, of Grand Rapids, in the Pantlind Hotel ballroom next Saturday, Dec. 10. Dancing from 9 p. m. until 12 o'clock. The first two dances of the series have been highly successful and thoroughly enioyed ‘by all who attended. Lew Caskey’s orchestra furnishes a class of music which just about compels you to dance and dance well. The refresh- ments are delicious and many of those tten ding have declared they are worth the price of admission. The committee in charge of the dances especially re- quest those who have not danced re- cently to attend this one and when Lew Caskey plays the “Missouri Waltz” and “My Wild Irish Rose” they will be glad they are there. We are very glad to report that Mrs. Milton Smith, wife of the genial chair- man of the dance committee, of 1135 Iroquois drive who has been in St. Mary's hospital for nearly two weeks, returned to her home on Monday It is a hittle principal offices of the Detroit Union League Club should be held by former Grand Rapids men. The Clarence L. Ayers, who is also Presi- dent of the American Life Insurance Co. Fhe Vice-President is Paul Ff. King. S. C. MacNeil and H. L. Bedford have formed a copartnership to engage in the sale of mercantile stocks and business properties under the style of the Michigan Business Market. The office will be on the first floor of the Eagle Hotel, of which Mr. Bedford is manager. Mr. MacNeil was born in Petoskey July 17, 1883. His father was a Scotch Canadian. His mother was descended from the Irish. When he was thirteen years old he came to Grand Rapids and worked in th Lawrence nestsarant, He soon decide to espouse the railroad business aud worked for the P. M. from messenger boy to car clerk. He subsequently went to Chicago, where he singular that the two lo ol ; Fesident. 1S acted as chief clerk and cashier at the Grand Crossing station of the Lake Shore. He then went to Idaho, wher for eighteen months he acted as suse. on a boat on Lake Coeur de Alene and the St. Joe river. In 1909 he returned to Chicago, subsequently moving to Grand Rapids to serve the Litscher Electric Co. as Vice-President and salesman. Nine vears later he became Treasurer as well as Vice-President. Eight years later he retired from the Litscher Co. to organize the electric business at 17 South Division avenue under the style of the MacNeil & Worden Electric Co. This venture was not successful, which is the oc casion of Mr. MacNeil engaging in the new business. Mr. MacNeil was mar- ried Nov. 25, 1909, to Miss Ann Louise Leveck, of Petoskey. They reside in their own home at 533 - Gladstone avenue. Jhey have two children, a boy seventeen vears old and a daugh- ter ten years old. They own a summer home on Lake Michigan, near Pier Cove, where they have two live springs and much big timber. Their lot has a frontage of 125 feet on the lake and a depth of 836 feet. Mr. MacNeil is a member of the Eastern avenue M. E. church. He is a member of the P: T. A. and belongs to all the Masonic bodies of the Scottish rites, including the Shrine. His hobbv is bass fishing. He attributes his success to hard work. He has never been out of a job and does not know what it is not to work. ——_2<-.____ Wanted Two More. Doctor (to autoist who had been carried into his office after an accident) —Yes, sir, you had a bad smashup, but I managed to bring you to. Autoist- Would you mind bringing me two more? I don’t remember. FINANCIAL GIANT. Sidelights on the Life of Lewis H. Withey. During the year 1865 Lewis H. Withey was employed as a salesman by James Lyman, a dealer in dry goods and teas. Mr. Lyman had a collection of brass tacks. These were driven at intervals in his counters to indicate the proper measurements for quarter, half and full yard. The Lyman scales were properly adjusted to afford a square deal to such customers as pre- ferred the Lyman grades of teas. Mr. Withey carried a little pair of stub end scissors, a pencil and a pad, upon which to compute the total amount of sales made to purchasers. He was a conscientious young man. Customers could depend upon down weight sup- plies of teas and full length measure- ments of piece goods when Mr. Withey served them. ‘ John M. Avery, the oldest son of Noyes L. Avery (ist) and L. H. Withey were warm friends. Mr. Av- ery had been sentnced by his astute father to serve a term of years as student at a college located in the effete Eastern section of the land we love, for which our forefathers shed their blood and died at Lexington and Concord. Before the date of the en- forced departure for the college, Avery pursuaded his friend to accompany him on his banishment. The young men pursued their studies conscientiously and learned facts of more or less value when applied to the solution of prob- lems due to arise in the later years of their lives. The great American game of base- ball, duly modernized, engrossed the attention of the youths from the rap- ids of the Grand, into the playing of which they entered zestfully. They became experts as catchers of flies and in whacking the leather harshly. They really enjoyed the exercise so afforded them more than the recitations in the class rooms. Finally the day came when they would quit old alma mater or mater lama (take your choice of the appelations) forever and return to the homes of their fathers, near the rippling waters of the Grand. Before packing their traveling bags the boys purchased a complete outfit of clubs, base bags, balls and kindred equip- ment for the ball field, preparatory to proceeding with the organization of a club for the purpose of practicing the National game in the future furniture city. After a brief season spent with rela- tives and in the exchange of greetings with friends at home, Mr. Withey col- lected a group of young men to whom himself and Mr. Avery would impart the science of basebail. Those so chosen for such instruction were John B. White, a merchant; William Hub- bard, a salesman; A. B. Porter, a clerk: Charles Joslin, an insurance agent; Dwight K. Hurlburt, a dealer in farm produce; Lewis Waldron, a salesman: Richard Blumrich, a cigar maker; Nestel B. Scrbiner, a real estate agent; and Gay W. Perkins, Sr. Mr. Avery and himself would complete the team. Baseball, as played fifty years ago, MICHIGAN TRADESMAN was not as it is played to-day. A lively ball was used and the scores ran high. Records of 120 runs to 80 in that pro- portion were made frequently. In one game played by the Kents (Mr. With- ey’s organization) with the Crestons, of Ionia, Mr. Withey’s men scored 15 home runs, ten of which were credited to Mr. Withey. Babe Ruth’s record does not compare with Withey’s. Dur- ing the years following Mr. Withey became a great banker, business or- ganizer and salvager. A year or two later John M. Avery died, greatly mourned by’relatives and many friends. Time came when Mr. Withey decided that he must engage in business. Lumbering appealed to him. George Kendall, Robert B. Wood- cock and A. G. Hodenpyle were in- Mr. Withey rendered most important service to the municipality as a mem- ber, during nearly a score of years, of the police and fire commission. Many times, when sound judgment, boldness and determination were needed to give potency to the orders of the governing body, the clear-cut, forceful views of Mr. Withey on questions involved produced the desired effect. A little organization of fraters de- cided to engage in an important build- ing enterprise. They were not over- stuffed with money. By squeezing men here and scrimping there they man- aged to collect $50,000. A tract of ground on Ionia street, opposite the Morton Hotel, was on the market. The fraters bought it of J. Boyd Pantlind, paying therefor the sum of $27,500. Lewis H. Withey vited to join Mr. Withey in the or- ganization of the firm of L. H. Withey & Co. and engage in the business of cutting down logs and converting them into lumber. Those men quickly re- sponded with their services and their means. The business so established was successfully carried on nearly a score of years. When timber became so scarce that operation of the mill further would not be profitable, the business was discontinued and the firm dissolved. Mr. Withey, Mr. Hodenpyl and others joined their mental and finan- cial forces in the organization of the Michigan Trust Co., the operation of which, under Mr. Withey’s presidency, need not be repeated in this report of his business activities. . Excavations were made and basement walls constructed. The fraters had reached the bottom of their purse. Mr. Withey was invited to solve their finan- cial problem. After looking into the affairs of the corporation, Mr. Withey remarked: “John Canfield has a lot of money lying idle in the banks. Could your company pay 4 per cent. upon a loan of $60,000?” “Yes, will ingly, gladly,” the directors responded. “T’ll write to John and advise him to loan you that amount.” The erection of the beautiful Ashton building, the first of the sky scraper class erected in Grand Rapids, was made possible through the aid of Mr. Withey. Promoters of an organization to erect the Hotel Pantlind had failed December 7, 1927 to secure the necessary pledges of funds they needed and seriously con- sidered the abandonment of the un- dertaking. Some suggested that L. H. Withey be called on for assistance. Mr. Withey studied the situation care- fully. When he became satisfied that the enterprise was a meritorious one, he invited William H. Anderson to meet him in his private office. The door was locked and the key pocketed by Mr. Whithey. The two men then telephoned their friends to drop around one by one. Before 6 o’clock that night the necessary funds were pledg- ed to enable the building committee to proceed with the construction of the hotel. Mr. Withey and Mr. An- derson had not been very good friends up to this time, but a common cause confronting them, they cast prejudice to the winds and worked together like Trojans for the good of the town. Many indigent individuals were re- lieved through Mr. Withey’s sympathy and generosity. The writer’ could name at least one poor, sick little widow, to whom he was not obligat- ed, whose wants were provided for by Mr. Withey during a period of ten years. In recalling to memory the life and lifelong services of L. H. Withey to mankind, a line from John Hays’ poem “Tim Bludsoe” is suggested: “He warn’t no saint”. When the recording angel shall open his books on that last great day I am very positive it will reveal many white marks on the nage devoted to Lewis H. Withey. Arthur Scott White. — +3 >___ Adrian Trip Successful. Detroit, Dec. 6—Membérs of the Wholesale Merchants’ Bureau of the Board of Commerce conducted a trade promotion trip to Adrian on Tuesday which was highly successful. ‘More than 150 retail merchants of Adrian and surrounding communities were guests of the wholesalers at a dinner meeting and were addressed by notable speakers representing Adrian and De- troit. This was part of a schedule of trade promotion trips conducted by the wholesalers which ‘has extended over a period of years. The success of the journeys has resulted in a degree of popularity among the wholesalers that insures a flourishing schedule for the future. —_2<-.____ Variety of Pillows in Demand. Pillows in varied shapes, sizes and materials are selling well. One of the large houses is featuring a_ tailored model with damask on one side and a velour backing for $12 a dozen. An- other fancier type with shirrings and insets either in velvet or damask wholesales at $24 a dozen. With this type may be purchased scarfs bound with gold braid from $12 upyard. For gifts there is a wide variety of small pillows in Colonial prints in odd shapes, also a line of satins in box Shapes. These pillows range from $8 a dozen upward. —_-.-___ Life’s Little Trials. “Pa, what’s the difference between a hill and a pill?” “I don’t know, my son, unless it’s that a hill is high and a pill is round— is that it?” “Naw! A hill is hard to get up and a pill is hard to get down.” a “ a a A ¢ ’ ay? e” a < 4 > ; 1 rs & ote + TF & ood a i ois a « i rg ° v- » e % “ = — ‘ v a . , . ~> “ 2 ~* —_ > s | es « ~ ‘ your knowledge of this December 7, 1927 MICHIGAN TRADESMAN IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Holton, Nov. 25—Just had a repre- sentative of the United States Credit Bureau, Los Angeles, Calif., call and try to have us give him some accounts for collection. Having gone through the mill too many times along this collection business without any suc- cess, I am writing you a letter as to concern, whether or not they are reliable and worthy. Are they rated by Bradstreet Co. and backed by the Chamber of Commerce of the United States, as the representative claimed them to be, or do they operate another skin game to cause merchants to lose more money, along with the bad accounts he already has? I would be pleased to hear from you on this matter, not that we intend giving them any ‘business, as we did not get his name. I told him that if you would put your O. K. behind them and say they were all right, perhaps we would give them some accounts for collection, and at that he gave me his card and asked me to write you. Their card reads as follows: Organized 1899 Sales Manager’s Office Kansas City, Mo. Bank Business a Specialty UNITED STATES CREDIT BUREAU Collections A Nation Wide Organization Head. Office 747 South Hill Street Los Angeles, Calif. Holton Mercantile Co. We know nothing about the so- called United States Credit Bureau, but we know that the man who claims to represent the concern is a crook for two reasons: He told two lies at Hol- ton—one that his concern is rated by a mercantile agency, and the other that his concern is recommended by the Chamber of Commerce of the United States. Mercantije agencies do not rate collection agencies and the Washington organization does «not recommend any collection agency. In order to satisfy our correspondent at Holton regarding the attitude of the Chamber of Commerce, we addressed a letter of notification and enquiry to that organization, whose Secretary re- plied as follows: Washington, Nov. 30—You are cor- rect jn assuming that the United States Credit Bureau, mentioned in your letter of November 26, has no right to claim endorsement of any kind by the Cham- ber of Commerce of the United States. In fact, no firm has been given such an endorsement, not even members of the organization. Our records show that the United States Credit Bureau is not - a member, although it does happen to be a subscriber to the Nation’s Busi- ness. We should be very glad to have you send us any additional information you can about this matter, especially any letter or literature that may contain a reference to this organization, so that we can request the prompt discontinu- ance of the use of the name of the Chamber of Commerce of the United States as a reference. _ D. A. Skinner, Sec’y. Although the Los Angeles concern may have been misrepresented by their Michigan agent, it is within the line of safety to state that an¥ concern which employs a man of such charac- ter is a good concern to stay away from. Bankers and managers of financial houses are warned by E. E. Frasier, postoffice inspector, to be on the look- out for a swindler of Nationwide ac- tivity who recently mulcted banks in Oklahoma City and other Western towns of large sums by a clever ruse. Under the name of W. W. Rice the swindler, posing as the associate of a reputable Eastern lawyer, gained ac- quaintanceships of prominent men and used them as unsuspecting tools to il- legally fatten his pocketbook, accord- ing to Frasier. He would appear at the office of an attorney the day after a letter, apparently from a New York City lawyer, was received telling of his coming. Through the letter and the unsuspecting aid of an Oklahoma City attorney he was presented at a bank there, where he proceeded to cash spurious checks for large sums. Financial men approached in such a manner are requested by Frasier to notify police immediately. The man is said to employ fraternity pins and emblems of other orders to further his ends. —_—_—_>-~ Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Lincoln Transfer Co.,-Inc., Detroit. East Bloomfield Suburban Homes Co., Pontiac. Realty Sales Corporation, Detroit. ‘trojan Laundry Co. of Flint, Flint. Warner-Roberts Realty Co., River Rouge. Helmich Manufacturing Co., Detroit. Lincoln Farm Produce Exchange, Lin- coln. Tecumseh Telephone Co., Tecumseh. Reading Central Telephone Co., Read- ing. Foundry Materials Co., Detroit. Western Michigan Packing Co., Zee- land. Snow-Motors, Inc., Detroit, Detroit Auto Jack c. Detroit. Henry A. Powers Co., Detroit. Great Lakes Realty ‘Association, Es- canaba. New Charlatte Gas Co., Charlotte. Snow Church Co., Grand Rapids. James E. Smith Co., Detroit. Flint Regent Theater Co., Flint. Waterhouse Manufacturing Co., De- troit. Franklin Theater Co., Saginaw. Family Theater Co., Port Huron. Hayes-Lorden Johnson Co., Detroit. Nineteen Hundred Washer Co., Inc., Detroit. Methow Valley Development Co., De- troit. Walker Universal Joint Co., Rice Realty Co., Bay City. Sweet Realty Co., Benton Harbor. Service Garages, Highland Park. Naco Corset Co., Kalamazoo. Joseph Brothers, Inc., Brown City. Sta-Brite Plating Co., Detroit. McCallum Co., Detroit. Niagara Light & Power Co., Iron Mountain. West Side Dairy Co., Lansing. Nordhouse, Inc., Port Huron. Bernard M. Ewing, Inc., Detroit. Angus McCallum Corp., Detroit. Grand Ledge Telegraph Co., Grand Ledge. Federal Purchase Corp., Detroit. Tremalarm Co., Detroit. —_++>____ Red Leads in Junior Dresses. Only a fair demand is reported for junior coats, but there is keen buying interest in dresses of these sizes. A strong vogue for red has developed, in which flat crepes and georgette frocks in fire-cracker and “folly” shades lead. The sheer styles are outselling those made of the heavier fabrics. Mer- chandise to retail from $15.50 to $39.50 is being sought. In dresses for girls Detroit. from 8 to 12 the trend is strongly to- ward the high colors such as coral, peach, Nile and green. ing ordered in washable silks, crepes de chine and particularly in the better qualities of selling. hero These are be- ture of his favorite and the plane. georgette for holiday —_++>___ Looking Backward. Paul had adopted Lindbergh as his might become a bit montonous. he asked. “Lind- and the ed America.” “Spirit of St. Louis” (Self-rising Wheat : GRIDDLE Sure are delicious/ Combined with crisp bacon and a cup of good coffee, “ROWENA” FLOUR PANCAKES always “hit the spot.” Produced by the mill- ers of LILY WHITE Flour, “The flour the best cooks use.” Guaranteed to give satisfaction or your money is refunded. 5 ot St Dear. : ae 2 Mee ck woe se VAG yy a Ci ¥F ~~ ee ee Sa Valley ley City Milling Co § stablished 43 Years GRAND RAPIDS, MICHIGAN The World wants “PUTNAM CANDIES” During 1927 we have made large shipments, some over 8000 lbs. each, and all unsolicited orders to: SIDNEY, Australia WELLINGTON, New Zealand ALEXANDRIA, Egypt MANILA, Philippine Islands HONOLULU, Hawaii AMSTERDAM, Holland We also received enquiries for our products from, Stockholm, Sweden; Bombay, India; Shanghai, China; Hamburg, Germany; Osaka, Japan; London, England; St. Johns, Newfoundland; San German, Porto Rico; and many others. Putnam Factory Grand Rapids, Mich. respectively, and the walls of his room were covered with every possible pic- His mother began to wilt under this perpetual stream and begged ior mer- cy. Paul was deeply hurt by the sug- gestion that even this thrilling topic for all time. He wore a tiny “Why shouldn't I be excited about silver edition of the Spirit of St. Louis it?” on the lapel of his coat; his velocipede and toy auto were rechristened bergh” “IT bet you were just as excited yourself and talk about it just as much when Columbus discover- 4 MOVEMENTS OF MERCHANTS Albion—The Albion Wholesale Gro- cery Co. has been dissolved. Oakwood—A. C. Wagner has en- gaged in the boot and shoe business. Temple—Miss Anna Crawford has engaged in the shoe and hosiery busi- ness. Wayland—Cash Knight has opened a bazaar store under the style of the Red Front. Flint—The Genesee County Savings Bank has increased its capital stock from $500,000 to $1,000,000. Bessemer=Arthur Lintelmann~ & Co., dealer in groceries and meats, has changed ifs: name to Kelto, Velin & Co. : + ~~ = Z Pies ‘og Detrgit+The Eastman Kodak Stores, Inc., 1235° Washington boulevard, has increased ‘its capital stock*from $150,- _ 000 to $250,000..~ Highland: Park=-The Penter “Corpo- ration, 12023. Woodward “avenue, has . changed its name to the Auto Battery & Electrical Service. ‘s: Cloverdale—Bert McCallum has sold his grocery stock, store building and filling station to C. J. Powers, who has taken possession. Mt. Clemens—The East Michigan Motor Car Co. 43 South Gratiot avenue, has increased its capital stock from $12,000 to $35,000. Calumet—Walter Woods has sold the Michigan Cafe and cigar stand to Michael Machowski, who will continue the business under the same style. Mt. Clemens—Morris Friedman has closed his shoe store here and will de- vote his entire attention to his store in Detroit, at 2429 East Milwaukee street. Wayland—Charles Nelson, proprietor of the Wayland Implement Store, has sold it to the International Harvester Co. The store will be closed until spring. Kalamazoo—The Stein-Kinney _Co., will open a chain. meat market in the store building previously océupied by the National Tea Co., on South’ Bur- dick street. " Detroit—Bishop-Grassan, Inc., 1504 Randolph street, dealer in draperies, upholstering . materials, ‘etc., has in- creased its capital stock from $30,000 to $50,000. Detroit—The Monroe Hardware Co., 200 Monroe avenue, has ‘been incor- porated with an_ authorized capital stock ‘of $10,000, all of which has been subscribed and paid in in cash. Owosso—The Owosso Ice & Fuel Co., 303 South Hickory street, has increased its capital stock from $50,000 and 5,000 shares no par value, to $100,- 000 and 5,000 shares no par value. Big Rapids—L. R. Lepird & Co. have leased the Newcomb building on South Michigan avenue and will occu- py it with a chain shoe store as soon as the bywilding has been: remodeled. Detroit—The Commercial Refriger- ator & Supply Co., 3486 Beniteau avenue, has been incorporated with an authorized capital stock of $10,000, $1,000 of which has been subscribed and paid in in cash. Muskegon—Harry Steigenga has sold his grocery stock and meat mar- ket at the corner of Getty and Lake- MICHIGAN TRADESMAN ton streets to James Piers. The pur- chaser has conducted stores in the past at Holland and Muskegon. Ironwood—Persons Freeland, Inc., 112 South Suffolk street, has been in- corporated to conduct a general store, with an authorized capital stock of $10,000, $1,500 of which has been sub- scribed and paid in in cash. Detroit—The Castile Dress Shop, 3406 Hastings street, apparel of all kinds, for women and children, has been incorporated with an authorized capital stock of $2,000, all of which ~ has* been subscribed and paid in in cash... ; oo Houghton—A. N. Ladin, recently of ~ Ironwood and A.J. Gale, of this city, have purchased’the property and stock of the Gartner Furniture Co., ata cost of about. $50,000; The businéss will be conducted under the style Ladin & Gale. ‘ oe : Traverse City—The Hamilton Cloth- ing Co., 206 East Front street, has merged its business into a stock com- pany under the same style, with an authorized capital stock of $25,000, all of which has been subscribed and paid in in property. Detroit—The Eastern. Scrap Ma- terial Co., 8101 Morrow street, has merged its business into a stock com- pany under the same style, with an au- thorized capital stock of $10,000, all of which has been subscribed and $5,- 000 pa‘d in in cash. Flint — Carpenter Bakeries, Inc. wholesale and retail, 107 East Court street, has been incorporated with an authorized capital stock of $50,000, of which amount $23,000 has been sub- scribed and paid in, $3,000 in cash and $20,000 in property. Detroit—The Burnwell Coal & Coke Co., 8550 Dearborn street, has been incorporated to deal in fuel and build- ers supplies at wholesale and retail, with an authorized capital stock of $3,000, all of which has ‘been subscribed and $2,000 paid in in cash, Mancelona—The Bon Ton Bakery Co., of Petoskey, has purchased the stock, fixtures and equipment of the Mancelona Bakery as well as the store building of Frank Schroeder and wiil conduct a branch bakery ‘here about Jan. 2, under the management of Clarke Travis. Detroit—The Pennington Furniture Co,, 8736 Grand River avenue, has been incorporated to deal in furniture and household furnishings at retail, with an authorized capital stock of $50,000, of which amount $40,000 has been sub- scribed and. paid in, $11,000 in cash and $29,000 in property. -Big Rapids—Jacob Jacdbson & Co., of Grand Rapids, conducting a chain of meat markets, has leased the build- ing occupied for years by the George Spedowske barber shpo and will oc- cupy it with a modern meat market as soon as the building has been remod- eled and a modern front installed. Detroit—The Fink & Porter Cigar Co., 146 Lafayette Blvd., cigars, con- fectionery and periodicals, has merg- ed its business into a stock company under the same style, with an author- ized capital stock of $10,000, all of which has been subscribed and paid in, $5,171.19 in cash and $4,828.81 in property. Detroit—The Shaw & Boyle Motor Sales, 6340 Michigan avenue, dealer in automobiles and accessories, has merged its business into a stock com- pany under the same style, with an authorized capital stock of $50,000, of which amount $40,000 has been sub- scribed and paid in, $15,000 in cash and $25,000 in property. Manufacturing Matters Muskegon—The Leathem D. Smith Stone Co. has changed its capitaliza- tion from $200,000 to 425,000 shares no par value. Detroit — The Sanitary Products Corporation, 432 West Jefferson avenue, has increased its capital stock from $50,000 to $150,000. Detroit—The Peter Smith Heater & Manufacturing Co. 10501 Haggerty avenue, has increased its capital stock from $250,000,000 to $300,000. South Haven—The S. E. Overton Co., manufacturer of carvings, mould- ing, etc., has increased its capital stock from $350,000 to $700,000. Lansing—The Central Tool & Die Co., 429 River street, has been incor- porated with an authorized capital stock of $50,000, of which amount $7,000 has been subscribed and paid in in cash. Lansing—The Hager Wall-Tile Cor- poration, 217 East Shiawassee street, has been incorporated with an author- ized capital stock of $100,000, of which amount $50,000 has been subscribed and paid in in property. Detroit — Stewart-Bonds, Inc., 870 Maccabees building, has been incorpo- rated to design, manufacture and sell art goods, with an authorized capital stock of $10,000, all of which has been subscribed and paid in in cash. Niles—The Niles Aircraft Corpora- tion has been incorporated to manu- facture and sell aircraft, with an au- thorized capital stock of 10,000 shares at $100 per share, of which amount $6,000 has been subscribed and paid in in cash. Detroit—The Komer Carbonic Co., 981 Macomb street, has been incor- porated to manufacture and sell car- bonic gas and carbonated beverages, with an authorized capital stock of $10,000, all of which has been subscrib- ed and paid in in cash. Bad Axe—The Thumb Creamery Co. has been incorporated to manufac- ture and sell butter, ice cream, etc., and to deal in poultry and eggs, with an authorized capital stock of $150,000, all of which has been subscribed and $81,670 31 paid in in property. Kalamazoo—The C. H. Dutton Co., 630 Gibson street, manufacturer of en- gines, boilers and other metal machin- ery, has merged its business into a stock company under the same style, with an authorized capital stock of $100,000, all of which has been sub- scribed and paid in in cash. Detroit—The Michigan Bag & Bar- rel Co., has merged its business into a stock company under the style of the Michigan Bag & Barrel Co., Inc., 709 Leland avenue, with an authorized capital stock of $10,000, all of which December 7, 1927 has been subscribed, ‘$1,020 paid in in cash and $1,500 in. property.: ‘Detroit—The Hancock Laboratories, Inc., 4612 Woodward avenue, has been incorporated to manufacture and sell electrical apparatus, radio and radio accessories, with an authorized capital stock of $25,000 and 5,000 shares at $1 per share, of which amount $1,000 has been subscribed and paid in in cash. Detroit—The Geberal Glare Elim- inator Corporation, 1240 Collinwood avenue, has been incorporated to man- ufcature and sell at wholesale and re- tail, “Glare Eliminator’, with an au- thorized capital stock of $2,500, of which amount $1,875 has been sub- scribed and $1,000 paid in in cash. Detroit—The Standard Engineering & Sales Co., 2970 West Grand boule- vard, has been incorporated to develop and manufacture devices used in the automobile trade, with an authorized capital stock of $100,000 and 50,000 shares at $1 per share, of which amount 2,500 shares has been sub- scribed and $2,500 paid in in cash. Munising — Controlling interest in the Munising Paper Co. has been sold by the Cleveland Cliffs Iron Co. to a Chicago syndicate headed by C. H. Worcester, president of the Worcester Lumber Co., of Chassell. There will be no change in the present personne! of the plant, it was stated. Business formerly discharged from the Cleve- land office of the paper firm will be handled in Munising hereafter. The Munising mill, representing $1,000,000 investment, was constructed in 1904. Adrian—Increased business at the Adrian plant of the Kewaunee Manu- facturing Co. has kept the factory force in overtime production since early last spring and has necessitated the addi- tion of about 6,000 square feet of floor space at the factory. This week work- men started the erection of a second story on the present office and factory building. Company officials state that the working force at the factory now numbers eighty-three employes and will be increased to 100 as soon as the addition is completed. > Gracious Greeting From a Worthy Brother. Elton J. Buckley, editor of the Mod- ern Merchant and Grocery World, of Philadelphia, pays the Tradesman the following appreciated tribute in his latest issue: The noble old Michigan Tradesman celebrated its forty-fourth anniversary last week. For forty-four years this exemplary publication has gone on, steadily increasing in honor and influ- ence, until to-day, so far as I can see, it stands at the pinnacle of its prestige. This is practically the prestige of E. A. Stowe, who has made the paper a personal reflection of himself to a de- gree which no other trade paper I know of has been able to do. This has given jt a personality which. above most other publications, a trade paper is apt to lack. I have always felt that when E. A. Stowe died, the Michigan Tradesman would have to die with him. Possibly I am wrong in this, I hope I am, but the personality of the paper and the personality of the man is really the qnlv personality the two have be- tween them. Here’s for forty-four more years, Friend Stowe. May you “live long and prosper.” y ots > ¢ au a? * ony o > air 4 ° a © - ° ve -}- a e < 7 ‘* te pe) q < &, 7 ‘ j 2 Ww. > 7 “eo “ ° | oo J s «a a a. 4 , nwo ‘ inn ie December 7, 1927 Essential Features of the Grocery -... - Staples, Sugar=Jobbers hold: cane® grantlated at 6.35. -and,jbeet gtanulated at 6.15. Tea—The* market is pursuing the even tenor of its way. There-has been practically, nochange during the week. Everybody i is expecting a stronger mar- ket after colder. weather.. -The “mar- ket for all desirable teas in this. eoun- try is still rather firm, in spite ‘of the dullness. India teas} - especially, are strong on account of Short production this year. No change in price. has oc- curred during, the week, although some grades of Ceylons in primary markets have advanced slightly, Coffee—The market thas shown prac- tically no ‘change during the-week, al- though probably alt grades of Rio and Santos, area small fraction lower‘ than a week ago. The markets in Brazil are easy and of course those in this coun- try are also. _The demand is very list- less, on account of the market condi- tions, and it looks as if prices might go even lower. The trade in this country have gotten it into their heads that the crop in Brazil is too big to be handled, and they will not buy in any quantity. Milds are unchanged from last week. _Mild coffees have a fairly steady undertoné, because the available stocks are smaller than they were a year ago. Canned Fruits—Fruits have been quiet for several weeks. There is some pickup business in the jobbing field to take care of shortages where goods are not on hand, even if they may be in transit, but Coast offerings are not alluring since the wanted items cannot ‘be had at prices which appeal to buy- ers amt the other packs do not interest them at the moment. Canned Vegetables—There: js no » weakness in vegetables, as cut prices \ on Southern tomatoes have passed and the market once more is on the basis of 70c¢, factory for No. 2s. Other ma- jor vegetables have not fluctuated, while’ the minor packs have aise been maintained. . Dried Fruits—Price changes i in dried fruits are mainly in California, where the market is higher on some: varie- ties of raisins and on standard to choice apricots, but with little offered. Med- ium ~ grades of apricots seem. to be pretty well sold up at the source and where. fruit is offered it is chiefly of the finer packs. The raisin market is definitely higher among all packers as independents and the association have botIt revised their selling basis to prac- tically the same fractional advance. Packers are making favorable reports on peaches and indicate a higher mar- ket, ‘but there has been no_ higher range’among all sellers, although some have:‘higher ideas which makes a wide: rangein quotations. Prunes have been ' without price improvement in Califor- nia and all sizes are being offered in the face of little buying interest which makes. an easy situation. Large sizes can $e had as readily.'as medium and smallér counts. Oregon prunes are steadier i in tone with much less desire among packers to liquidate, and prices in the Northwest are being maintained. More’ progress toward changed market conditions in domestic dried fruits were made: last week at primary markets MICHIGAN TRADESMAN than in jobbing centers like New York. Little was accomplished there outside of a routine consumer movement which kept prices on an even keel. Domestic dried fruits are naturally quiet at this season as holiday pro- ducts have the main call. Spot stocks are lighter than usual and there is no disposition to shade prices. Greek cur- rants have ruled firm and have sold well. Figs are as firm as ever and are closely sold up. Dates are in few hands. and are selling well for the sea- son. Canned Fish—The market is natur- ally quiet at this season as there is only a limited consumer movement, while wholesale grocers are not ready to consider their winter and spring de- mands when they have sufficient work- ing stocks on hand for immediate re- quirements. Salmon, as_ typical of other packs, has ‘ruled at the same price levels, with a moderate turnover, mostly out of spot holdings. Salt Fish—The market for mackerel shows no change for the week, either in shore, Norwegian or Irish fish. The demand considering the warm weather, is good. Undoubtedly there is a short- age in this year’s mackerel supply and operators are predicting an advance, particularly in Norwegian mackerel after the turn of the year. This re- fers especially to desirable sizes. There seems to be plenty of small Norwegian mackerel about, but these are rather weak. Scotch style herring from New-’ foundland is showing up well in the pack, both as to quality and quantity. Beans and Peas—There is little to say about the market for dried beans. Pea beans are about steady, with some holders asking an advance. The “de- mand has been light, however, and an adyance may not come. Red kidneys aré a little easier for the week; Cali- fornia limas about..steady.. Black eye peas are dull and a little’ weaker., Cheese—Offerings of: cheese -have continued light during the week. .The market is steady to firm, with a mod- erate demand: The market is fradeve- ally high for the wéek. Syrup and Molasses—The offerings _ of sugar syrup are comparatively light and this keeps the market steady. The demand is very. fair and the market. is healthy throughout.. Compound syrup is in smaller demand ‘than it has been, but the consumptive demand is Still fair and the market steady. Molasses is selling only fairly. Prices announc- ed-on.the new crop are much below last. year, on account of the large pro- duction. The trade are a little chary on that-account of buying to anticipate their wants. While the crop is about one-third larger than last year, it is still said ‘to be considerably under the average of the last few years. There is’ still a little old molasses about, but it is not _Wanted. Ae —__++-2—____. ‘ Review of the Produce Market Apples—Shiawassee ,and Wolf River $1, 75@2; Baldwins» $2.25@2. 50; Nofth- ern Spys, $2.50@3; Western Joukiy- ans, $2.75 per bu. Bagts Canadian, $1.75 per 100: “Ib. sack. ~~ G5 Banditse—_8@Bi4e per lb. : Beets—$1.50 per bu. » Butter—The market has had a fitm: -' week. Offerings of fine fresh cream- ery have been limited and the demand has actively taken them all. The only change, however, has been an advance of about 2c per pound. News from outside markets is firm. Undergrades have been in good demand, on account of the shortage of fresh. Jobbers hold June packed at 44c, fresh packed at 48c, and prints at 50c. They pay 24c for No. 1 packing stock and 12c for No. 2. Cabbage—$2 per 100 Ibs. Carrots—$1.25 per bu. Cauliflower—$2.50 per doz. iCelery—25@60c per bunch according to size. Celery Cabbage—$1 per doz. Cocoanuts—$1 per doz. or $7.50 a bag. Dried Beans—Michigan jobbers are quoting as follows: G. B RPea Beans . $5.90 Hight: Red Kidney ...._.____ 7.90 Dark Red Kidney _._..._ 7.65 Cranberries—Late Howes command $10.25 per % bbl. and $5.50 per %4 bbl. Cucumbers—Indiana hot house, $2.50 @2.75. Eggs—The market on fresh is very uncertain. Local jobbers pay 45@50c for strictly fresh. Cold storage oper- ators are playing out their. supplies as follows: ANDi MeSts 33e Pei Seconds 6221 29¢e @ieeks oo 26c Egg Plant—$2.50 per doz. Grapes—Cal’f. Emperors, $2.25 per crate. Grape Fruit — Florida commands $4.50@5 per crate, according to size and grade. Green Onions — Chalotts, doz. Honey Dew Melons—$2.50 per crate. Lemons—Quotations are now as fol- lows: 90c per OM) Santis $12.50 o00 Sunkist =) 12.50 oG0 Red Ball. 12.00 O00 Hed Bal 12.00 Lettuce—In ‘good demand on the following basis: California Iceberg, 4s, per bu.___$5.00 Outdoor leat, per bu. 022 1.25 Onions—Spanish, $2.75 for 72s and 50s; home grown command $1.75 for white and $1.50 for yellow—both 100 Ib. sack. Oranges—Fancy Sunkist California Navels are now on the following basis: OQ ee as $9.00 PG ae 9.00 SQ ee 9.00 6 a 9.00 72.0.) a ae 9.00 2) (ca 9.00 5 ee 8.50 Bae es 8.00 ae a 6.00 Red Ball, 75c cheaper. All sizes of Floridas are selling at $6. Peppers—Green 50c per doz. Potatoes—The market is dull and quiet on the ‘basis of $1.25 per 100 tbs. over the State. Poultry—Wilson & Company pay as follows this week: Elcavy fowls 19¢ Direkt fowls 00 14c Heavy Broilers 2l1c Lioht W. 1. Broilers ....-~..-.-- l6c Quinces—$2.50 per bu. Radishes—35c per doz. home. grown hot. house. Spinach—$1.25 per bu... . Squash—Hubbard. 4c per Ib. Sweet Potatoes—$3 per bbl. for Vir- $1.75 per hamper for kiln dried Tennessee, $2.50 for 10 lb. basket of hot house; $1.10 per 6 lb. basket from Calif. bunches for ginia; stock from Tomatoes— Veal Calves—Wilson & Company pay as follows: Paney 2 l6c Gogg = 14c Medium 2 13c Poor G0 oe ea 10¢ ———_2-.___ Continue To Buy Within the Bounds of Reason. Written for the Tradesman. The wheat market has worked. with- in a very narrow range of prices re- cently. However, some gain has been made, the price being at about the high point for any time during the past sixty davs. Whether this level can be maintained through the holi- days remains to be seen. If so, we may look for rather firm markets for the following ninety days or until crap reports are issued on the growing win- ter wheat crop and contemplated spring wheat seeding. Without a break during the holiday season there will probably not be much incentive to buy very heavily for future delivery. However, should a decline of 5c per bushel materialize during the period mentioned there will probably be considerable buying done. Not only to actually replenish stocks, but for forward shipments on a moderate scale. We believe on the whole the trade will continue to buy within bounds of reason. That has been the attitude of the buyer of flour as other undoubtedly, it is a safe policy to continue to pur- well as commodities and, good sue, for large contracts to be. delivered over a considerabie period of time have proven profitable to neither the manu- facturer.or the buyer. Of course, there have been a exceptions, but we are stating a usual fact, rather than an exception. few It is just as profitable and just as wise to study general conditions to-day, together with market trends, as ever, and buyers should keep an open mind and be well informed, so as to undergo a change in their mental attitudes, toward buy-_ ing conservatively or for distant deliv- ery on short notice. L. E. Smith. —_»>2>—___ Machine Sells Cigarettes. Automatic vending machines for the sale of cigarettes and pipe tobacco are being tested for the first time at a United Cigar Store at 1,280 Broadway. The machines sell eleven varieties of cigarettes and four kinds of pipe to- bacco. If the test is successful, of them will be installed in stores of the system. financial and business more branch The plan, according. to officials of the chain stores, is to “do away with automatic. sales” which take up the clerks’, time, leaving him free to help prospective customers. in choosing goods.—N. Y.. Times. 6 CRIME A LEADING INDUSTRY. Long Arm of Prosecution Eventually Locates Offender. Crime is one of the leading indus- tries of the United States; greater than the entire foreign trade of the coun- try; more than the total value of all our agricultural products; more than the total yearly cost of the war with Germany; greater than all our loans to the allies. We all help pay this gigantic toll. We pay it in taxes to take care of police and courts, we pay it in higher burglary insurance rates when crimin- als become especially rampant in this section or in any other portion of the country. We pay it in higher prices that other business men must charge for their products to repay themselves for their own losses through crimes, and sometimes we pay it through our own lives or the security of those near- est and dearest to us when the modern criminal gets in a corner, and, to se- cure his own liberty, does not hesitate to sacrifice human life. Perhaps it is another result of our jazz age, the mania for speed and action that seems to possess all Ameri- cans, that the lowly dice, once dubbed “African dominoes” and relegated to the use of negroes and newsboys, have become the sport of the gambling kings. And I’m told that to-day, in hotels and clubs in large cities and all over the land, the ivory cubes are rolling to the tune of hundreds or even thousands of dollars hazarded upon a single throw. I have heard of a game in New York where $75,000 was won on a single roll of the dice by a gambler who was able to make the cubes obey his admonition to “come seven.” An investigation of thousands of em- bezzlement cases paid by the surety companies shows the primary causes of defalcation to be: 1. Speculation and gambling. Prob- ably 60 to 70 per cent. of all embez- zlers have lost most of their stealings through gambling on the stock mar- ket through bucket shops or by play- ing the races. 2. High cost of fast living and fast women. High life as practiced these days in the large cities is an expensive process. Expensive liquor, high night club charges, speculators’ prices on seats for popular shows, and so forth, have been a factor in many a defalca- tion. The gold-digger type of woman has seemed to become more numerous and more insistent in her demands for jewels, fur coats and all the things that take money to buy, and seldom does she seem to care how her victim gets the money to satisfy her whims, just so she gets it. 3. Liquor and drugs. Those who investigate our claims tell me _ that there is no question that high cost and poor quality of liquor and the growth of the drug habit has had a great deal to do with increases in crime to-day. 4. “Keeping up with the Joneses”— Extravagant living is unquestionably responsible for a great deal of embez- zlement and crime to-day. Instalment sales and long retail credits have made it so easy for the average American MICHIGAN TRADESMAN beyond its income and the spirit of “Keeping up w:th the Joneses” is in the air. Things go along so far, then bills accumulate and creditors get ugly, and the temptation to steal from the employer may be very strong. 5. Finally, and the factor respons- ible for the least of all our embezzle- ment crime, but still in many cases a very potent factor, is actual family needs. Sickness or death, or trouble of children, or parents, may put an un- usual burden on an employe and. he may steal because that seems to him to be the only way out. Such are the five chief reasons upon the employes’ part. But there are yet three causes of crime for which you men must accept actual responsibility, and I am not sure that, after all, they are more vital causes of embezzlement losses than anything the employee may be responsible for. Here are the responsibilities of the business man, for the growth of crime: 1. The employe steals because he is able to find a way of doing so with- family to live business out fear of being detected. In other words, the employe, an expert in figures, finds a vulnerable spot in the business man’s armor. If he couldn’t find a way to steal without fear or prompt detection, he would not be- come an embezzler. Every case of loss reveals that some- where a treasurer or auditor has fallen down in his duty of knowing what is going on. Some loop- hole has been left unguarded and through it your bank account has been attacked, Have frequent outside audits made. Get the best talent you can and pay for the best and most complete check up. It may save you many thousands in losses. Devote some of your thought and energy to finding out yourself what is going on. Go over the books oc- casionally and draw off some figures for comparison. Any auditor or treas- urer worthy of the name should have some sort of personal checking figures that would tell him very quickly that when _ several proprietor, a something was wrong thousand dollars had been extracted from the bank balance in a single week. Another duty no treasurer or auditor should ever entrust to a sub- ordinate is that of going to the bank to get the cancelled vouchers and then checking them up with the checkbook stubs. We know of many cases where employes raised or forged checks, got the money and then went to the bank for cancelled vouchers and destroyed the evidences of their guilt before they got back to the office. 2. The second way in which em- ployers encourage crime is by not knowing enough about the home life of the employes. If more employers had any idea of what their employes were doing after hours, hundreds of embezzlements would be nipped in the bud before they got very far. In fact, I suppose quite as many defalcations are discovered through the employer accidentally finding out his employe’s scale of living or his after night dis- sipations as from any other cause, We recommend that every employer of labor should have one or more “as- sistant managers,’ whose chief duty would be to mingle with the employes, especially those handling money, and find out as much as poss’ble about them. He should be a man of tact, so the employes would never suspect his duties, and he should also have some actual work to do about the place, but his chief function should be to mingle with the men, to go around with them at night, to learn anything that m ght be of interest to his employer. Such a man, if well chosen, might prove invaluable. 3. Third and last, don’t put too much trust in anybody. It sounds won- derfully noble and altruistic to trust everybody, to proceed on the basis that all men are honest. But to be- lieve in everyone has proved costly to many. Remember this, only the trusted man can steal. It was that very trust that was placed in him which gave him the opportunity to steal. And who shall say it was doing hm a kind act to trust him so implicitly? Why, that very trust made him a criminal, an outlaw, despised in the eyes of the world, a betrayer of the faith of his family and his employer, the wrecker of the hopes of his wife and children. Wouldn’t it have been infinitely bet- ter from the standpoint of the em- ploye, from the standpoint of society as a whole and from the standpoint of his employer's bank account, to put a strong restraining influence upon the is At 1] EveryMeal at HEKMAN’S Cookie-Cakes and Crackers | a a: yi ft ly Li? MAS e i ij HiT i < 4 A Vo | fl an maT Ok e and Crackers ASTERPIECES O ki THE BAKERS ART or every o occasion December 7, 1927 py Mechanical Brain’ Adds CW Subtracts~ AUTOMATICALLY Addac A new invention that is revolutionizing the “headwork”’ of figuring in stores and offices everywhere. This new kind of adding machine rivals the speed and me- chanical accuracy of big, cumbersome machines selling for $300 and more. Yet ADDAC is so compact that it can actual- ly be stood right on a ledger page, or earried from place to place in the palm of your hand! PRICE $24.50 COMPLETE At this amazing price ADDAC gives you every essential advantage of the most expensive adding machine. Capacity $999,999.99. Direct subtraction as well as addition. Fully guaranteed. Has a dozen uses in every store or office—balancing books, checking invoices, adding purchas- es, etc. Gives you absolute accuracy, saves time, and pays for itself in elim- inating costly errors. Write today for interesting folder, “Faster than Fingers’’. Dept. T GRAND RAPIDS MICHIGAN Ie ea ih D CIS. im an oe > wy Hu w* } Te uf wt 4 “ December 7, 1927 MICHIGAN TRADESMAN employe, such a restraining influence, for example, as comes from the know]- edge upon the part of the employe that he is under heavy bond, that his every act will be checked up by competent auditors, and that if the does steal the long arm of organized surety prosecu- tion will follow him and will bring him to justice sooner or later, no. mat- ter how far away he goes or how long he seems to escape immunity from punishment. W. L. Barnhart. -—_>+ > More Effort on Selling. J. E. Heffelfinger, of Denver, presi- dent of the Retail Merchants’ Associa- tion of Colorado, in his presidential address at the recent convention of the association, said: “Again ‘speaking as a retailer, I am inclined to say that we have been giv- ing too much time by far to the mat- ter of buying goods and not enough to the selling end of our business. I would not have you believe that I be- little the value of goods properly bought, but is it not a fact that we have been talking about the price of our goods and doing little toward sell- ing them in an intelligent and efficient manner? It will never do for us to go about finding fault with the chains, manufacturers and jobbers as to their policy of doing business until we are in position to help ourselves through proper merchandising. I think most of us are willing to admit that we can- not conduct our business as we did ten years ago; in fact, we cannot con- duct our business as we did a year ago. We are living in a day of progress and we must move with the procession. New methods of merchandising, such as instalment buying and other condi- tions which are forcing themselves up- on us, must be met. We are living in a new world in so far as merchandising is concerned and we must adjust our- selves to these new conditions and be everlastingly on the job for they change each and every day.” ——_2-.—___ Has the National Broken Over the Traces? The National Whoelsale Grocers’ Association in a recent bulletin informs its members that ‘it has requested the Federal Trade Commission to issue a call for a trade practice submittal upon what it calls vital problems in the gro- cery trade. Practically all the ques- tions enumerated by the National have to do with what are considered unfair competition and unethical practices. It was ostensibly for the purpose of con- sidering just such questions as these that the Chamber of Commerce of the United States suggested the formation of trade relations committees, and the American Grocery Specialty Manufac- turers’ Association among others held meetings with committees of the Na- tional Wholesale Grocers’ Association to put the idea into practice. Some of the best friends of the National in other trades have felt somewhat cha- grined at this independent action. They think that the National has acted, to put it mildly, a little prematurely, and that these questions could have been properly discussed by trade relations committees and submitted to the Fed- eral Trade Commission in due course when a trade consensus had been established. —__ 222 —_—_ Rapid Growth of New Wholesale House. When Hirth, Krause & Co. retired from trade, two years ago, Ben Krause took over the leather and findings business in the thought that he could, perhaps, maintain the same ratio of sales volume the old house thad en- joyed. Instead of doing this Mr. Krause has more than doubled: the vol- ume and at the rate he is now in- creasing his sales he will soon have one of the largest houses of the kind in the Middle West. During the past week Mr. Krause has purchased the leather and findings stock of the Schwartzberg & Glaser Leather Co., 57 South Division avenue. After conducting a special sale from the new purchase during December, he will consolidate the remainder with his own stock at 20 South Ionia avenue. The purchase of the bankrupt stock not only eliminates undesirable competition, but enables Mr. Krause to meet the requirements of his cus- tomers better than he has ever been able to do in the past. The remarkable record made by this house in the short space of two years is due entirely to the genius and energy of Mr. Krause. —_»-.___- Offer Colored Luggage. The use of color and novel ma- terials is a notable feature of the new luggage manufacturers are putting on the market. Beige and gray suitcases have recently been offered, and con- sumers have taken well to light blue hat boxes. Linings of the new trunks are no longer of the conventional type, but ‘show such innovations as silver brocades for the drawers and_ real leather in a matching gray tone for the sides. Among the novelty leathers much use is being made of alligator for suit- cases, jewel boxes and other fittings. A consumer can thus round out more completely the ensemble effect so strongly favored, as this and other reptile leathers are also being used. for handbags and shoes. The popularity of chamois and chamios-suede gloves has led to the introduction of suitcases covered with fabrics resembling these materials, so that luggage may match gloves not only in color but in fabric as well. —_»--.___ Retailers Stand Behind Goods. There may have been a day when the average retailer or his clerks could hide behind the excuse that they did not exactly know the nature of the goods they had sold when the latter came back to them with the complajnt of the purchasers that they. did not give entirely satisfactory service; but not so to-day. There are few re- sponsibilities in this world which can be successfully and__ satisfactorily shirked; nor is that one of them. The manufacturer lis ultimately responsible for the poor service of his goods, but ordinarily that responsibility is first the retailer's. It is his burden. He Carries it right on his back. It is from him that the consumers’ satisfaction | should be and is sought and from him that it should come, SHOP EARLY GRAND RAPIDS GREATER DEPARTMENT STORES ARE DISPLAYING INEXPENSIVE AND UNUSUAL IMPORTED GIFTS FOR CHRISTMAS SHOPPERS. ALL THE WONDERFUL THINGS FROM FOREIGN LANDS WILL AID IN THE SELECTION OF GIFTS THAT ARE DISTINCTIVE. OUR OFFICE CAN GIVE YOU GIFT SUGGESTIONS AND ADVISE WHERE TO MAKE YOUR PURCHASES R. J. FERNEY COMPANY CUSTOM HOUSE BROKERS TELEPHONE 62-477 434-5-6 KELSEY BUILDING GRAND RAPIDS, MICHIGAN How to make milk profits in 1928. Stock the full Borden line SWEET CHOCOLATE FLAVOR MALTED MILK Every Borden product is a quality product. Every Borden product isan advertised product. Here, under one brand name, you have a complete milk department for your store—a milk for every purpose. Your customers use them all and need them all—Con- densed, Evaporated, Malted. Offer them all under one brand name, a name which has meant quality to milk users for 70 years—BORDEN And don’t forget — business from the full Borden line is profitable business. THE NEW TIN LIZZIE. The old ford has joined the proces- sion of ancient history along with Bar- num and the buffalo. The new ford enters our lives with flowers and soft music and a pink ribbon across its dove-gray hood. The old ford dripped oil into our upturned faces as we lay under it on country roads at midnight. shown off like a modiste’s manikin to a generation which has lost the joy of gettmmg its The old ford ruined ten 1 The new ford is unveiled in hotel ball-rooms by 1 salesmen The new ford is hands dirty. million pairs of overalls. in dinner jackets. The new ford is new; but it isn’t a ford. It is swung low (sweet chariot); it is the color of fog at sunrise-or ‘of trees at dawn; it has theft-proof coin- grease-gun ubrication and. five steel-spoke wheels; pressure ] cidental locks, silky as a debutante and as it will go sixty-five miles an hour and thirty miles on a it i as neat as a watch; gallon; it has a-gas tank behind the engine and a switch for all‘lights on the steering post; it was made with Johannsen precision gauges, accurate to the incalculable fraction of an inch, and it wipes its own windshield; it is masculine in reliability and feminine in grace; it is, in other‘ words, the heart's desire of America. ’ It is a remark- able piece of machinery, bit, stil it isn’t a ford, because the ford was an well as a The old ford, the old, black, sput- But it isn't a ford. educational institution as machine. rusty, cantankerous, obstinate, tering ford, brought wisdom to many men go This new lily valley isn’t. going to teach us It looks as if it would run fools and made many. wise raving, tearing mad. of the anything. indefinitely without complaint, which is all wrong. ‘It is. made for serenity. and comfort, which is also’ all wrong. Where is the gas tank? Out in front where it can be reached.» Whére is the timer? Up on top where it can no bark Where are the brake-bands? In a ridiculous- longer your knuckles. ly exposed position where their valué ] ] as trainers of ‘charatter and’ refined language is completely lost. We are We are en- period of Roman luxury..The Back to the pioneer days when we threw sand un- degenerating. tering < new ford is a garage gar. der the fan belt and tightened: the -horn< with a dime—the days when fhe ford was a boy! : BUSINESS CONDITIONS, | With the weather more favorable, retailers are apt to complain very soon - of being too busy for comfort.” -Into the weeks to Christmas will be ¢rowd- ed not only the usual holiday business but also a good deal of the purchas- ing which has been put off because of high temperatures. ‘November al- most set a ‘new record for warmth. In the early reports that are heard concerning hokday ‘trade,’ results are déemed quite satisfactory. It is: en+ tirely possible that certain stocks of short as the selling progresses backward trade earlier in the season caused many re- tailers to hold down their orders. At 241 goods will run because MICHIGAN TRADESMAN the same time manufacturers were hesitant in producing for stock pur- poses. It is also noticed that the usual sup- ply of novelty ideas has run a little dry. The protracted spell of dullness in both retail and wholesale trade did not permit the usual experimenting with new designs, and some markets are at a loss what to offer next. Statistics coming through on trade and industry picture a rather irregular situation. November mail order busi- hess reflected improvement in the farm ‘regions*and showed that sales were _ some / per cent. ahead of a year ago. This brings the increase for eleven months to 4 per cent. The depart- “ment store figures are not so good. For a ter months’ period*the gain over last’ year is: fractional—0.1 per cent. to be exact. New York, and Boston stores have established small gains, while the Dallas and Philadelphia Re- serve districts have sizable losses to report. So far as the general indicators of business are concerned,: they also present a “spotty” appearance. Bank clearings last month jumped close to the record, assisted by large stock transactions. But even ontside New York every large city showed a gain over last vear for the first time since October a year ago. In contrast to .this is. the movement of freight. which in the first three weeks of November was 10 per cent. under the same period of last year. The action of wholesale prices can not be entirely divorced from money market conditions, but the climb that kas taken place in the last five months would ordinarily be accepted as evi- dence of future industrial activity. The ‘latest figures on commodity stocks do not’ show them to be burdensome, al- the manufactured groups are larger than ‘a’ year ago. though most of CANNED FOODS CONDITIONS. Staples are featured to any extent when Christmas products not being have’ the main attention of retailers Wholesale find it unnecessary to enter the open market,-as.they have goods of their own, and as the retailer is not over- and consumers. grocers “buying his immediate or later needs, Stocks.ou hand are sufficient for or- inary needs. There is some pick-up business, but it is not enough to in- fluenee. the market nor alter prices. Canners ‘of some products, like toma- toes, are anxious for business, and va- rious individual packers who have odd -lots-of this or that product are liqui- ' dating, hut there is no general selling pressure, since canners have less than. their usual surplus stocks after filling are warehoused and financed his pack to carry it into the spring, when he figures there will be -a’ better demand and most likely higher prices than at present. It is a waititrg game on the part’ of buyers and selfer ‘and will be until after in- vemtories. ‘There is hesitaney to book business. for shipment after Jan. 1 and to consider 1928 packs, such as Cali- fornia spring pack spinach. The trade Where there holdings, the packer has contracts. excess is not ready to make commitments and prices, offerings and actual later needs have less consideration than perhaps they deserve. LACKS PRICE CUSHION. over the volume Lack of price inflation excellent and heavy production was a source of satisfaction to and It occurred to very wonder period of business general business banking interests. few observers, however, to what might happen when volume drop- ped and producers were faced with the problem of low prices and the heavier overhead brought about by reduced output. Briefly, every had what might be called a “price cushion,” an extra mark-up while de- previous prosperity mand was good to take care of the reduction which had to be made when demand turned were in order. slow and concessions When the slump came, producers could cut prices and _ re- duce profits until the new levels un- covered unsatisfied demand or created new Overhead might increase substantially during the period of reduced operations, but the “price cushion” softened the blow. Just what happens in the new sit- consumption. uation is evidenced by reports on the third quarter from the steel industry, which indicate that profits dropped 36 per cent. under the same period last year. Smailer-business accounted for some of the decline, but the fact that profits to-day depend so largely -on maintaining volume undoubtedly -add- ed to the loss. , COTTON AND WOOL MARKETS. In the goods market trade is a little better than a week ago, but price easing continues. Leading lines of bleached cottons are reduced. Cur- tailment among the mills is growing. The wage reductions started a week cotton ago: have not spread and general -sen- timent among the manufacturers is not in favor-of the step. The woolen goods trade is marking time and taking advantage of the usual at this time to drive bargains on’ raw material. This bargaining holds down transac- tions in wool, but the rates are firm and @tiffening and a more active de- mand for goods probably will make purchasing at higher prices necessary. The but consistent decline in raw silk has brought it to the lowest figure in ten years. _ puy The new linoleum lines play up the bright lacquer finish, and for these goods prices are a little higher... Other- wise not much change is noted. The rug and carpet mills have priced their 1928 offerings closely to the old basis. dullness favorable slow THE FAILURE RECORD. At their present rate of increase, commercial failures this year will close- ly approach the record of 23,676 set up in 1923. For the eleven months. of this year the total is 20,984, with a month. ahead that ordinarily brings high mortality. Making due allowance for the additional concerns in business, the showing is not a happy one when it is considered what efforts are put forth to keep down the failure rate December 7, 1927 through educational and other meth- ods. The liability record is not quite so dubious ‘but it supparts the rather general idea that prosperity has been enjoyed mainly by the big fellows and that the medium and smaller concerns have found the going rather rough. No other explanation quite fits the evidence. ‘It is safe to assume that the first blast of real competition soon after 1921 laid low many marginal produc- ers and traders who-thrived only on rising prices and shortages... But, since the wholesale elimination of these speculators, the pressure has. moved along to take toll of those who have resisted the new order or who have not been equipped, financially or tem- peramentally, to meet the call for -im- proved methods. It is with relief that we find that the league of nations is not always weighed down by the heavy problems of war and peace but occasionally is concerned with such lowly aspects of daily life as moving pictures. There is an intense- ly human note.in its preoccupation over the effect of the cinema on the coming generation. Senator Labrousse, a French member of the committee on especially worried over this problem. He solemly tells his colleagues that motion pictures, even. when educational or informative, are very bad for little boys and girls. Laughs in a cinema palace, he de- clares, of a nervous, hysterical character, yet at the same time the fliekring films bring on sommolence. He urges that specialists in mental and nervous diseases be called in to help draft legislation designed to curb the movie peril. But if the committee should decide to tackle this problem in-earnest we fear that it would have even more difficulty in disarming the movies ‘than in restricting the military establishments of the world. The mag- nates of Hollywood may breathe a sigh of relief that ‘the league is not social welfare, is are the. superstate -its enemies -have:-repre-: sented it as being. eee a A “once famous Scotland Yard. de- tective”. has arrived at the conclusion that the majority of male. criminals are blond, with blue eyes and brown hair, present time is not stated. Perhaps it is in a measure owing to some such conclusions. But we can scarcely ac- cept the doctrine that a good, healthy Anglo-Saxon of the fair type is pre- disposed in favor’ of the more heinous crimes. Of course, in a community in which the blond skins are in the ma- jority the proposition of the once fa- mouse detictive may pass muster; but how does this astute policeman ac- count for criminal conditions in’ Lon- don—the scene of his former endeavors, the city in which neither criminals nor honest men have any complexions at all to speak of? There must be some sound fundamental reason for the fact that the villains in fiction are swarthy persons, whose glittering black orbs are matched by raven locks. A fair Mephistopheles would ‘be a novelty, indeed, Why he is not .famous. at the at December 7, 1927 MEN OF MARK. F. A. Gorham, Vice-President Michi- gan Trust Company. Frederick A. Gorham was born at Middleburg, Ohio, Oct. 25, 1845. His father was of English descent. His mother was descended: from the Scotch. He was the oldest of three children and has outlived all the other mem- bers of his family. His father was a carriage maker by occupation. When the son was two years of age, the fam- ily removed to Cleveland, where the father engaged in the grocery business with his brother. He subsequently espoused the railway business and in 1864 was made division superintendent of the Pittsburgh, Ft. Wayne & Chi- cago Railway. This necessitated the removal of the family to Ft. Wayne. The son attended public school in Cleveland until 1862, when he proceed- ed to learn the trade of telegraph op- erator. On the promotion of his father to the position of district superintend- ent, he became chief clerk in the same office with his father. In 1872 he was offered the position of auditor of the G. R. & I. Railroad, which had only recently been completed from Ft. Wayne to Grand Rapids and pushing its way North to the Straits of Mackinaw. He continued in the position until 1895, when he was tend- ered a position of greater responsibil- itv with the Michigan Trust ‘Company. He soon became Secretary and was Vice-President, office he still holds. He has director for the fifteen He is manager of the trust de- partment. With the exception of Mr. Miller, manager of the safety deposit department, he is the longest in service of any one connect- ed with the organization. Mr. Gorham was married in June, 1867, to Miss Ella Conger, of Ft. Wayne. Three children added to the family circle—F. A., Jr., who is local manager for Lawrence Scudder & Co., and two daughters, both of One resides in St. other in Forest was subsequently made a which been a past years. who is now were whom are married. Louis, Mo., and the Hills, N. Y. The son has two children and the Forest Hills daughter has a son. The famrily ‘lived for many years at 433 East Fulton street. On the sale of that property to Herbert E. Chase, a beautiful home was created on Kent Hills. Mrs. Gorham died in July, 1914, since which time Mr. Gorham has disposed of the Kent Hills property. Mr. Gorham palian all his life and a member of St. Mark’s church ever since he came to Grand Rapids, fifty-five years ago. He was a vestryman for many years. On the creation of the Diocese of West- ern Michigan in 1875 he was elected Treasurer of the Association of the Diocese, a position he still holds. On the celebration of the fiftieth annivers- ary of the founding of the Diocese, Mr. Corham was presented with a beautiful wrist watch by the delegates to the gathering, which was held in Kala- new has been an Episco- mazoo in 1925. M-. Gorham is one of the three charter members of the Peninsular Club still living, the others being Wm. R. Shelby and Addison S.- Goodman. MICHIGAN TRADESMAN He has served the club as President and Treasurer He is also a member of the Kent Country -Club. Mr. Gorham says that his only hobby is to keep well and live long. If there is one thing, more than an- other, that is noticeable in Mr. Gor- ham’s make-up it is his unbounded energy. His friends are unable to un- derstand how he has kept the pace he set for himself all these years without literally wearing himself out long ago. It seems a normal thing for the cus- tomers of the Michigan Trust Com- pany to go to him with their problems and difficulties, because they know that his keen and sympathetic insight will find a “way out.” Although this custom involves a heavy expenditure of phys‘cal and mental energy—a too all men make so clear a distinction be- tween essentials and non-essentials as he does, nor is the relation between their conduct and their opinion as sharply defined as in his case. He keeps his mind clear regarding the true issues of life and the travels the main road which leads straight toward the goal. He has no time except for the things that count. That which counts most with Mr. Gorham is human life and human hap- piness. He’ dislikes the merely ab- stract. He calls humanrst and his philosophy serves him to the himself a end of the better understanding of hu- man problems and of devising means to solve them. He is impatient with speculations which have no practical bearing. He is quick in detecting in Frederick A. Gorham. heavy drain on his reserve strengtn— he never admits, not even to himself, that he is physically unable to be of service when his service is needed. His strength of supplies the energy whenever the physical energy is lacking. Until the last day of his life, his friends will find him hopeful and cheerful, far more ready to listen to their difficulties than to speak about his own. will M1. Gorham is an unusual man ,with a mind both plastic and firm. He is always ready to compromise on minor points, but he finds it impossible to make any concessions regarding mat- ters which he deems essential. He is easy to move, yet immovable, accord: ing to the nature of the matter involv- ed. For that reason even his friends do not always understand him. Not the minds of those with whom he comes in contact qualities which he deems worth while. He likes people for the sake of the good which they possess, rather than dislikes them by reason of the good which they lack. He readily forgives in his friends many faults, except untruthfulness and self- ishness. In the long and useful life he has lived, he has thought deeply, helped many and hurt no one. > -o - Beet Sugar Crop Nearly Up To Normal. 3ay City, Dec. 5—The | shortest sugar campaign on record came to a close during the past week, when the last of the three factories here ceased slicing beets. Both the Michigan and Columbia factories have completed making sugar and the West Bay City plant will be cleaned up on its output 9 December 10. Usually the season runs a month longer. Conditions which affected all farm crops decreased the yield of sugar beets this year. The wet, backward spring season at the time of planting and the dry weather during the sum- mer growing season held the product down to seven tons to the acre, which is but little more than half the average of a healthy season. The beets this year, however, had a greater sucrose content than last year, so that sugar production is not far be- low normal. The Michigan Sugar Co. and the Columbia Sugar Co., at their Bay City plants, each produced a total of about 18,000,000 pounds of sugar, while the West Bay City factory pro- duced a trifle over 12,000,000 pounds. This total of 48,000,000 contrasts with a normal production of 55,000,000 pounds for the three factories. The fine weather this fall caused an unusual rush in the deliverv of beets and this to a large extent accounts for the short season. Ordinaril deliveries string along through the season, but this year the campaign had_ hardly gotten under way when practically all deliveries were completed. At the plant of the West Bay City Sugar Co. nearly all beets were at the factory within a few days after opera- tion started. As a result the piles over the sluiceways became a great mount- ain of beets. In the pile there were 15,000 tons at one time. As beets aver- age about 16 ounces each, this means that there were 30,000,000 beets in this pile. There is about an ounce and a half of sugar in each beet, or 260 pounds to the ton, so in that pile alone there were 3,900,000 pounds of sugar. Hot water, running under strong pressure, carries the beets through cement troughs into the factory, wash- ing them while thev are being con- veyed. They are ready for slicing on delivery and are put through vacuum processes for extracting the juice. Sugar is made from the juice and the pulp is dried and marketed for stock feeding. In factories where the Steffens’ process is used all the juice sugar is extracted. Where it is not used there are molasses and brown sugar as well as the white granulated produced. In a year like this, when the market price is off on sugar, the bi-products are a valuable production asset, as more profit is made from them. The Michigan and Columbia use this Steffens process, while the West Bay City does not. Molasses is sold both for the commercial use as such and for the manufacture of alcohol. Farmers are paid $7 per ton for beets f. o. b. nearest weigh station. Filtering processes leave a_ great deal of lime wastes, which are dumped into settling basinsé Lime and potash salts combined with the impurities taken from the juice make a fertilizer claimed to be superior_to nitrate, but at each factory this product is allowed. to accumulate year after year. Farmers do not appear to be interested enough to take it away, sugar factory man- agers say. The amount of labor attached to the extraction of the sugar from that root is bewildering. The beet is handled when harvested. It is again handled when it is “topped.” Next it is loaded on 'to a truck. Then it is hauled to a weieh station, where it is loaded on a car. It is unloaded at the factory and later thrown into the sluiceway, where it is washed and brought to the slicer. Michigan has sixteen sugar factories, nine of which arg owned and operated bv the Michigan Sugar Co., three by the Continental Sugar Co., two by the Columbia and three that are independ- ent. Each of the big owners mention- ed has a factory in Ohio in their re- spective strings. The Columbia Sugar Co. sliced 65,- 000 tons of beets this season, the Michigan Co. 65,000 tons and the West Bav City Co. 45,000 tons. . 10 MICHIGAN TRADESMAN December 7, 1927 SHOE MARKET Making Junior Departments Pay Dividends. “As the twig is bent the tree in- clines.’” The impressions gained by a boy or girl before ten years of age re- main indelibly impressed in memory while many experiences of mature years fade in forgetfulness. You couldn’t tell Carl Burgstahler, of Foster's, Chicago, that two million babies see the light of day every year; nor would it be news to any of A. Starr Beets’ managers that there are approximately ten million youngsters up to 10 years of age in the United States and nearly twice that number up to the age of 14 years. Elwin Pond at Flint, knows the percentages of kiddies ages in the thirty millions of active growing youngsters who must be provided with shoes from four to five times each year. There are other shoe men up and down the country who have done some real intensive thinking and planning preparatory to operating and extend- ing their children’s shoe busniess to profitable proportions. If you ‘shave a live lad or an active girl in your own home, then personal experience testi- fies in no uncertain terms to the fre- quency with which new shoes are needed for growing feet—a frequency far in advance of the number of pairs which “Father” adds to his wardrobe, on the average. Children’s shoes pay dividends if given consideration, ap- proximately the attention shoe mer- chants devote to men’s and women’s shoes. Far sighted merchants have long since sensed this fact, many of them establishing exclusive children’s departments, catering only to the needs of the younger generation. Elwyn Pond, proprietor of the Hub, at Flint, devotes the entire second floor to Children’s footwear. And at the far end of the salesroom is a playhous, attractive in its coat of green paint with white trimmings surrounded by the traditional picket fence and trellis work, while flower boxes afford an additional feature to the yard con- taining a swing, popular with the juvenile visitors. Could such a front yard do anything but urge a youngster to enter and explore the inter:or? Let us start at the ceiling, finished in blue, and dotted with stars and birds. As our eyes travel from one object to another we note the “junior” furniture, including table, chairs and desk; ditto the little dishes and over there is a crib containing a doll-baby. Mr. Pond has been generous in supplying play- things of an unusual character and’ the glee of the children dividends money doesn’t measure. There’s a musical chair which plays when oc- cupied, a bear and a rocking horse on which the little ones ride and numer- ous other items of interest added or handsome pays interchanged from season to season. Along with the art of entertaining children, Mr. Pond has coupled scien- tific merchandising. Last year was his greatest year in children’s shoes in the store’s history. One of the factors which contributed to this success was sizing up children’s lines weekly and in some lines semi-weekly. He is a believer in keeping his stock flexible and in so doing has turned his stock a soften as twelve times a year. An idea which is credited to the Style Shop, at Bushnell, Ill, and which commends itself to shoe mer- chants having something of interest to offer the children, consists cof a card, something on the order of the card which restaurants formerly issued in the days when twenty-one meals for $3 were more common than ‘to-day. Around the margin of the card are printed various sums, such as 25c, 50c, 75c, $1, 2, etc. These sums may be duplicated or varied to total any desired amount. The card is presented with each pur- chase made and when all the marginal figures are punched, the child receives a gift or premium. 2. -___ Knowing Shoes and Selling Them. Sales of ordinary life insurance in the United States during the month of September amounted to $66,760,000, rather a neat sum and an increase of about $9,000,000 over sales for Sep- tember in 1926. For the first nine months of the year, new business in life insurance has shown a gain of 3 per cent. over the same period of last year, based on reports of eighty-one companies having in force about 88 per cent. of the total life insurance outstanding. Life insurance figures, along with savings bank deposits, are usually taken as an index of general prosperity. A record like the above is accepted as an indication that employment condi- tions are good and that salaries and wages are high. To the merchant, however, they should mean much more than that. The increase in life insur- ance in recent years is an extraordin- ary tribute to intelligent and persistent salesmanship. Most people are “sold” on life insurance to the extent that they concede its value readily enough as an abstract proposition. Ninety- nine per cent of the people who buy it would never do so, in the amount that they do, if it were offered to them on the basis of “Take it or leave it.” The successful insurance salesman of to-day doesn’t merely sell insurance. He sells an estate, a life income, a means of financing a home or sending a boy to college. Along with his sales activities, the insurance man performs various kinds of “service” which help him to establish contacts and bind him closer to his customers. There isn’t any reason, however, why he should thave a monopoly on this kind of selling. The shoe merchant and the retail shoe salesman can also contact their customers, regularly, systematically. Shoe merchants can sell service. Not merely the service of good fitting or corrective shoes, but the service that comes from specialized knowledge of leathers, patterns, lasts, styles; how each are suited to particular purposes and occasions, and why. The insur- ance man not only knows insurance; he also knows how to sell it. Knowing shoes is an important part of the equipment of every shoe man. Equal- ly under the conditions of to-day— perhaps more jmportant—is the know- ing how and the knack of using shoe knowledge to sell shoes.—Shoe Retailer ——_e+..____ Early Orders on Children’s Hose. There is quite a bit of early Spring business being placed at the present moment in children’s and junior’s socks of the better kind by small: shops as well as by large department stores. The new lines favor plain colors with fancy tops, Roman stripes, solid colors plaited with white, and the diagonal plaids and horizontal stripes with turn- over cuffs for the juniors. Clocks are shown on both plain and fancy weaves and in contrasting colors. Colors so far lean toward the tans, grays, blues, nudes, and black and white combina- tions. Prices range from $2.90 a dozen upward. United Detective Agency, Inc. Michigan Trust Bldg. GRAND RAPIDS, MICHIGAN CIVIL —— an INDUSTRIAL WORK Only Bonafide and Legitimate Detective Work Accepted PHONE—6-8224 or 5-4528 If No Response Call 2-2588 or 8-6813 Dictagraph and Auto Service Associated With SARLES MERCHANTS’ POLICE Forging to the Front We take pleasure in informing the trade that we have purchased the entire stock and fixtures of the Schwartzberg & Glaser Leather Co., which we will remove to our present location at 20 South Ionia avenue, after we have conducted a SPECIAL SALE at the old location at 57 South Division avenue during the month of De- cember. This acquisition gives us the largest and most complete stock of leather, findings and shoe makers’ and shoe dealers’ supplies in Western Michigan and will enable us to meet the require- ments of our customers better than ever before. We bespeak a continuance of the favorable con- sideration of the Trade. BEN KRAUSE CO. Grand Rapids MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Company LANSING, MICHIGAN Prompt Adjustments Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. | it +. ae. "a a | . -§ wé Ceoneestncetaus 4 December 7, 1927 Children’s Spring Hats Selling. Spring lines of children’s millinery are now being presented on the road, and early orders received by members of the United Infants’, ‘Children’s and Junior Wear League of America are reported satisfactory. As the member- ship of this organization includes prac- tically all of the leading manufacturers, the reception of their lines is indica- tive of the trend of the entire trade. There is a minimum of felt models in the new lines, as compared with straws. Milan and the finer hair straws are used considerably, the lat- ter being combined with chiffon in the more elaborate styles. The color range of the new lines is so broad that it is possible to match any of the hats in them to the new Spring coats for children. ——_~++2—___ Perfumery Demand Active. Orders for perfume are being active- ly placed and wholesalers look for a record turnover of this merchand‘se for the holiday season. The demand for the more expensive imported and domestic perfumes is notable and_ is said to exceed that of last year. The wholesale market has been disturbed by reports that “bootlegging” of cheap perfumes under standard names and labels ‘has assumed widespread pro- portions. Steps are being taken to check this practice, one importer of- fering $1,000 reward for the detection and conviction of the parties guilty of it. —_—_+~- 2 Garments For Small Women. An increasing amount of attention is being given garments for “little wo- men” or women who are five feet tall or under. A number of new manu- facturers have jumped into this field and many retailers have also started departments to handle this The increasing business special merchandise. being done is said to indicate wide consumer demand. It is estimated that close to half of the women of the country fall within the size category mentioned. Production of the special- ized garments, it is claimed, wll end the size difficulties have experienced with ready-to-wear these consumers apparel. —__o- Hosiery Demand Concentrated. Despite complaints of an overpro- duction of women’s low-end full-fash- ioned silk hose, a shortage is rapidly developing in hosiery of this type to retail at $2 and up. At the moment fully 90 per cent. of the business in the latter goods for delivery this side of Jan. 1 is being booked on five colors —gun metal, rifle, manon, bronz nude and French beige—and_ indicat’ons point to a continuance of the vogue for these shades into the Spring season. At least so far as retailers in the metropolitan district are concerned, very little further buying of hosiery for holiday purposes is looked for, de- spite the unusually start of Christmas shopping. a Tweed Hats in Favor. During the past week there have been quite a few orders placed for the new Scotch tweed hats. These hats are made from imported bodies woven with a strong linen thread, and shown now early MICHIGAN TRADESMAN in all the new shapes, including small turned back brims, country club types and snugly fitting turbans. Some are trimmed with ribbon, or a convention- alized ornament in a sports theme. So far these bodies are made only in the following colors: Brown, navy, beige, red and blue. They are being ad- vanced for immediate wear with sport top coats and flat fur sport coats which are usually worn over tweed frocks. These hats wholesale at $7.50 each. —_~+2+2>___ Working on Boxed Neckwear. Boxed merchandise for holiday sell- ing is one of the important items on which manufacturers of women’s neckwear are working at the moment. As usual at this time of the year, last- minute orders are being rushedi out. Fancy boxed items include such things as garish triangular scarfs for sports wear. Lace sets, which continue to lead in neckwear of the more elaborate type, are also specially boxed. Lace panels, with cuffs to match, are like- wise popular in these lines. A nov- elty is a small scarf for children that shows a hand-painted design on a plain background of crepe de chine. ——__.->——__—__ Spring Dress Buying Starts. Buyers show a growing interest in the Spring dress lines which have been opened during the last ten days. A fair amount of business has been placed the indications being that buying will become really active with the approach to the holiday. A great deal of atten- tion is being given to street and after- noon dresses of sheer materials, not- ably georgettes and chiffons. Light shades are stressed, particularly the three Patou tans, a new blue and a new green. Dresses of novelty printed silks which are combined with flat crepe and georgette are likewise meet- ing with considerable favor. ——_~+ > ___ Trend To Useful Gifts. Buying of holiday needs by retailers has set in actively in a number of lines. Orders have been delayed by a week or two as compared with last year, and considerable business accordingly re- mains to be placed between now and Dec. 20, manufacturers say. There is a distinct tendency, it was added, to stress utility merchandise this year. This is reflected in the orders being placed for both men’s wearing apparel Electrical appliance for the home will also bulk large in consumer purchasing, if pectations are realized. and accessories. present ex- +22 ____ Handkerchief Re-orders Are Good. Re-orders on women’s handkerchiefs are of large volume and importers and manufacturers look for a record holi- day turnover of the merchandise. Box- ed merchandise is being played up strongly and is meeting with good consumer response. Novelty effects command ithe greatest interest, the range of colors, patterns and ‘border treatments being extremely wide. White ground merchandise having em- broidered designs is holding its own with printed all-over effects. Solid colored sheer silk goods having lace or other trimming, are said to be doing well. +22 _____ You won’t see what you look at if your mind is elsewhere. TWO NEW ONES: Style 949 — Men’s autumn Blucher Oxford, Monarch’s Calfskin, Dundee Last (Medium balloon), Nickel Eyeets, New pattern with popular short ramp, inside tap sole with fancy flange heel seat trim. C and D widths in stock $3.45 edge and Style 950 — Same in Mon- arehns black calf _._ $3.45 “Over night Service” Herold-Bertsch Shoe Co. Grand Rapids, Mich. Manufacturers of Quality Foot- wear since 1892. Painless, Efficient The Old National’s Christmas Club is now forming for 1928. It’s a painless, effici- ent way to save for next year’s shopping. Join now! The OLD NATIONAL BANK MONROE at PEARL A Bank pr Everybod All Great travellers appraise the hed From Marco Polo to Lindbergh, far-faring men have spoken of the beds they found. Napoleon said— “The French build two things well —good roads, good beds.’? And artists have richly carved and cano- pied these beloved coverts wherein we exchange our old days for new. So we feel well repaid, when to all the other good things they say of the Detroit-Leland, travellers add—‘ ‘and good beds.’? They were specially selected and specially built for the Detroit-Leland on a pattern and de- sign more than a quarter of a century old. And we can wish you ‘‘Good night’? in them with sincerity and assurance. Then — delightfully larger rooms, homelike, quiet and beautifully fur- nished. And aservice that anticipates the guest’severy need, yetsoquietand unobtrusive as neverto seem offcious. Accommodations for 1200 85% of rooms are priced from $3.00 to $5.00 LARGER SAMPLE ROOMS FROM $4 TO &8 PER DAY DETROIT-LELAND HOTEL Bagley at Cass, Detroit, Michigan WM. J. CHITTENDEN, J-., Manager Hotels under Continental-Leland Corporation Direction DETROIT-LFLAND HOTEL DETROIT, MICH, HOTEL OLS, LANsING, MICH. MANSFIELD-LELAND, MANSFIELD, OHIO LAKE LURE INN, CHIMNEY ROCK, N.C. THE SEDGEFIELD INN, SEDGEFIELD, N. C. 12 FINANCIAL Biggest Bull Movement in Stocks in History. In the most active week on record for the market stocks have been hurled forward on a wave of wild public buy- ing that indicates an unstinted faith in 1928 business, and, more immediate- ly, an enthusiastic approval of the new ford car. At no time since the Cool- idge bull market began four years ago have so many people in all walks been eager for stock. Therein lies the ex- planation for this week’s series of 3,- 000,000 share sessions, the record ex- pansion in the number of issues, the taxing of ticker facilities to-the ut- most capacity and the upswing in prices to heights undreamed of a year and two years and three years ago. Outstanding among the new forces for optimism has been the introduction of a product by the Detroit manufacturer that surpasses expectations, and kindles hope that next year’s motor produc- tion really will reach the 5,000,000 car mark forecast by Mr. Raskob., Such an output would be far-reaching in its stimulating influence on business. Deep rooted among the powers at work for maintenance of bullish op- erations in the stock market is the availability of cheap money in abun- dance. If the key to the market lies in the position of money, however, the key to cheap money in turn rests in the hands of the Federal Reserve sys- tem. Deliberately but in all wisdom the Federal Reserve banks have since August been offsetting the tightening influences in the money market, in- jected by losses of gold, through a consistent program of purchasing Gov- ernment securities and bills. By drawing in Government securities week after week since summer these central banks have poured out funds enough to offset the effects of a gold outflow and seasonal crop demands. In conse- quence, despite substantial influences for dearer money, rates this fall have been held extraordinarily steady. Whether the Federal Reserve authori- ties any time soon will modify their easy money program, and if so, when, are questions highly important for those to answer who seek knowledge on the money ‘rend. Naturally the Federal Reserve sys- tem in shaping its policies for the fu- ture must consider both business here and international developments. No- body now can doubt that the board in introducing a 34 per cent. rate a few months ago was governed in part by the broad benefits promised in a lower money market here than abroad. While there has been no big direct movement of funds from New York to London in search of more advantageous rates, the recent rise in sterling plainly is re- lated to the Federal Reserve system’s easy money program. If not directly certainly a shifting of balances to Lon- don through circuitous routes has helped to put sterling up this week to another new high at $4.88 3-16. This forward creeping movement weekly is bringing the pound sterling nearer the gold shipment point until now it would take little more than a stiff cut in freight rates to stimulate a move- ment of metal to London. This would MICHIGAN TRADESMAN make a new chapter in economic his- tory for at no time since the war has Great Britain through the sheer strength of her exchange been able to draw gold away from us. This condition of ease in the money market is likewise reflected in bond prices which have pressed forward to their best levels since before the war. A slowing up in the volume of new offerings this week has strengthened the foundation of the investment mar- ket but no state of excitement has been aroused jin this quarter such as the stock market is experiencing. At the moment the German situation is under survey by numerous authorities who seek to determine how that country will meet its maximum reparation pay- ment schedule that begins next Sep- tember and how the funds will be transferred. There is the important question whether, in the event that ex- change available for German payments falls short, the payments on loans or those on reparations will take prece- dence. The threads of international fortune are becoming so interwoven that it takes the warp of one country and the woof of another more and more to make a strong economic fabric. Paul Willard Garrett. {[Copyrighted, 1927.] —__—_+ 2. ___ 1927 Farm Income Ahead of 1926. The December 1 bulletins published by the various Federal Reserve banks will reflect an uneven course in busi- ness but will make it plain that the agricultural districts have ‘benefited substantially from the increase in farm income. The seat of the agricultural difficul- ties since the 1921 depression has been the Ninth Federal Reserve District, centered in Minneapolis but covering Montana, North Dakota, South Dako- ta, Minnesota and the Northern part of Wisconsin. Exceedingly interesting is it therefore to read in the new monthly bulletin from this district that the income from crops during the first three months of the present marketing season has reached a new record high value of $220,000,000. Last year it was $121,000,000 only. Farm income of that district during October from the marketing of crops at over $100,000,000, indeed, was about twice that for the same month last year and the year before but not quite so big as during the record month of October, 1924. With the sweet sometimes comes the bitter, however, and the chairman of the board of the Federal Reserve Bank at Minneapolis apparently does not feel sure that the present high rate of income will continue. That “there is no assurance that the high record will be maintained throughout the remain- der of the crop year” the bulletin frankly states. Car loadings of grains and grain products in every week since the latter part of September have been the smallest- since 1924, so it is not surprising to find the bank authorities doubtful whether the recent record pace can be perpetuated. In any event “the large income from agricultural production this fall has caused a gen- eral increase in business volume” in that district. Of the five major lines of wholesale December 7, 1927 Fenton Davis & Boyle Investment Bankers Chicago GRAND RAPIDS First National Grand Rapids National Bank Bullding Bank Building Phone 4212 Detroit 2056 Buhi Bullding Only When Helpful THE “GRAND RAPIDS SAVINGS BANK” feels it is “SERVING” only when the things it does for its customers ate helpful to them in their financial affairs -- business or personal. Rendering banking service along broad and constructive lines for 56 years has established this institution in the confi- dence and esteem of business houses and individuals throughout all Grand Rapids. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ Kent State Bank “The Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding Twenty-Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank = = nw a “The Bank on th Square” ve December 7, 1927 trade reporting to the Federal Reserve Bank of Chicago only one, hardware dealers, indicated heavier sales in October than in the month before. Groceries, dry goods, drugs and shoes all sold in smaller volume at whole- sale than in September. All five lines reported smaller October sales than a year ago. That is the unfavorable s'de of the picture. The encouraging side is that in a majority of these lines the stocks on hand are smaller than they were a year ago. In the case of groceries they are 16 and in the case of drugs 11 per cent. below 1926. Col- lections were better than last month but still not so good as a year ago. Savings accounts have grown in total volume and in the size of the average account. Industry in the San Francisco dis- trict was reported at a slower pace during October than last year and if allowance is made for seasonal varia- tions at a slower pace even than in September. Paul Willard Garrett. [Copyrighted, 1927.] o-oo Late Season Hurts Fall Trade. The October decline in department store sales in the New York district was the sharpest for any month in more than three years. The Decem- ber review of credit and business con- ditions by the Federal Reserve Bank of New York shows the sales of such leading stores 4.3 per cent. smaller than in October, 1926. That is the biggest drop from a year previous for any month since 1924. Store executives in their reports to the Federal Reserve agent at New York attributed the reduction in their volume of business directly to the un+ seasonable warm weather and that conclusion seems logical since the largest declines came in the apparel departments, ‘When segregated from other department stores the apparel stores show a reduction in their Octo- ber sales from a year ago not of 4.3 but of 7 per cent. The result is that outstanding orders for merchandise were reduced last month with the failure of the goods to move as rapidly as expected and by the end of October the stocks on hand were smaller than a year ago. The recent check to the usual seasonal ex- pansion in department store business in turn held down factory activity. Notwithstanding these things, however, collections continued to exceed those of last year. Any substantial reduction in retail business usually is reflected in reports of the wholesale trade and in October the various lines of wholesale trade reporting to the Federal Reserve agent at New York showed an aver- age decline of less than 11.4 per cent. Here again the heaviest reductions came in the apparel trades. Net sales of women’s dresses declined 35.8 per cent., women’s coats and suits’ 18.2 per cent., and shoes 11 per cent. from a year ago. All of which makes it per- fectly plain that the prolonged warm weather this fall thas been a serious deterrent in trade. As in the case of retailers the Fed- eral Reserve Bank finds that stocks of merchandise carried by wholesalers ‘MICHIGAN TRADESMAN 13 were smaller at the end of October than a year ago. The outstanding ex- ception is shoes and of course the 54.1 per cent. increase in stocks there is explained largely by tthe very small stocks of a year ago. While the grocery chain stores con- tinued to report large increases over the year before in general the unsatis- factory October retail trade was re- flected in the chain store business as well as in the wholesale and depart- ment store figures. Ten-cent, drug, tobacco, shoe and candy chains all re- ported smaller sales per store than a year ago, and even the variety stores showed a smaller increase than usual. Paul Willard Garrett. [Copyrighted, 1927.] ——__ 2. ___ Enormous Profits in Fire Insurance Stocks. Although the current return on cap- ital stocks of financial institutions is so low as to discourage the inexperienced investor who feels he cannot afford to hold anything not paying at least 6 per cent., a little study of records should convince him there is scarcely a better class of stock. Investment qualities of bank stocks have been emphasized repeatedly. Not so much ‘has been said of shares of insurance companies, yet they come within the same category. Sensational advances in listed stocks of this type indicate the general trend. Insurance shares, as a rule, however, find a mar- ket over the counter. Examples of the profits to be made in such securities may be found in the so-called Home group, companies as- sociated with the largest single com- pany in the fire insurance field. Besides ‘the Home Insurance Com- pany, there are in the group the Caro- lina, the City of New York Company, the Franklin, the Harmonia, the Homestead and the New Brunswick, all controlled by interests closely as- sociated with the Home company. Through group management, re- insurance placed by the parent com- pany is divided among the subsidiaries, incrieasing the growth of each. Each unit is thus assured of about as much business as it can handle. Operating costs dio not increase proportionately to the volume obtained. Reinsurance is one of the most profitable sources of income, for it is derived with the least labor and expense, and it results in good: profits. Investments of the companies have been carefully selected with a view to- ward increasing equities and for the most part are of a character which will show the greatest stability in any un+ expected: depression. The New Brunswick Fire Insurance Company, latest addition to the Home group, was founded about a century ago. It has widespread agency loca- tions. Since its acquisition the capital has been increased from $300,000 to $1,- 000,000 and more than $1,000,000 has been added to surplus. Its market value thas increased almost 100 per cent. in that time. Carolina has gain- ed 171 per cent. since 1924, while Franklin has increased 474 per cent. since 1915. Harmonia gained 95 per The man who “takes a chance’ be- cause he never has been hurt is gambling with something more prec- ious than his earnings. cent. since 1924, and Homestead 166 per cent. inthe same period. The City of New York Company gained 115 per cent. since 1920. For the investor willing to forego a high current return in anticipation of appreciation in value, this type of in- vestment is worth consideration. William Russell White. [Copyrighted, 1927.] “AUDITS -SYSTEMS-TAX SERVICE” LAWRENCE SCUDDER & CO. ACCOUNTANTS AND AUDITORS 924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH. 313 PECK BUILDING, KALAMAZOO, MICHIGAN 452 W. WESTERN AVE., MUSKEGON, MICH. New York - Chicago - St. Louis - Washington - Philadelphia - Boston Link, Petter & Company Gacorpora Investment Bankers 6th FLOOR, MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Boston Denver Chicago Los Angeles WHAT YOU CANNOT DO OU CAN MAKE A WILL, DISPOSING Vas your material possessions, but you cannot pass on to a successor, the ability to manage the Estate you leave. The Michigan Trust Company, with its staff of trained specialists, its wide and successful experience, fin- ancial resources and state controlled responsibility, is organized to act as your Trustee and Executor. THE MIcHIGAN [TRUST COMPANY GRAND RAPIDS, MICHIGAN | The first Trust Company in Michigan 14 MUTUAL FIRE INSURANCE Actual Adjustment of a Loss. First of all, there is an element of psychology in the adjustment of fire losses and, summed up, it means that if you are dealing with an _ honest claimant and you can obtain his con- fidence, the balance is but a matter of detail. Your loss is practically ad- justed. The average assured has about one fire in a lifetime and very seldom knows what his loss is. This, for the reason that if, for instance, he is a merchant, he acquires and disposes of his stock along a given line, with which he is familiar from previous ex- He receives, examines, and places on his shelves various articles Sometimes, upon perience. in which he deals. opening a case, he finds some of the goods defective and he returns them or obtains an allowance permitting them to be disposed of below the regu- lar price, without loss to himself. Not a few of his customers come in and they find defects and reject goods that he has passed as O. K. All this, mind you, in the routine appertaining to the handling of goods theoretically perfect. Now, as our friend Abe would say, comes a fire. The stock is in part burnt, wet and, what has escaped fire and water, is smoked. Your merchant has never dealt in damaged goods. He _ has, in fact, found it occasionally difficult to dis- pose of what he considered A-1 goods. Is it to be wondered at that he goes up in the air and sees everything black? He does not know what his loss is and he has not the time or the oppor- tunity to go out and post himself. In addition to the physical impair- ment of his stock and there is also the interruption to his business, while some of the imperative fixed charges, such as rent, salaries of prin- cipal salesmen, etc., go on, for business interruption or U. & O. Insurance is not yet general. therefore, that he is hardly in the judicial frame of mind, which would be necessary to prepare and present an equitable claim to the adjuster. That is the psychological moment for the adjuster. He must meet this man and impress on him two points: First, that he, the adjuster, knows what he is talking about; second, that he will treat him fairly and not take advantage of his knowledge to defraud him. This accomplished, it is all over but the applause. John G. Monrose. —_—__~+2+.—___ Dangerous Toys. We have frequently warned our readers against the dangers attending the giving of celluloid toys to children, yet these toys are seen everywhere and there is little doubt that many children are injured by them. Made from the inflammable cellu- loid of which the base is the danger- ous gun cotton, such toys should never be allowed near an open fire, nor a gas jet, nor lamp, nor matches. It is, in truth, more simple to ban their use entirely than to subject the child fo such restrictions when playing with It is not astonishing, ° MICHIGAN TRADESMAN the dolls, and animals made from such dangerous material. Now another menace to child life has developed in the imitation leather used in making boys’ suits and which has resulted in the State of Massachu- setts notifying the New York manu- facturer of this kind of clothing to send no more of his products to that state. The occurrence responsible for this drastic regulation was the death by burning of a boy who was wearing one of these imitation leather suits. He was playing near a fire when a spark flew out, set fire to the suit, which was so inflammable that the boy was burned to death before it could be removed. The Boston dealer has taken all simi- lar suits from his counters. but that will not give the boy back to his parents. Let parents eschew these highly in- flammable art cles «hat are put on the market for children.—Insurance and Insurance Critic. —_<-2 2 ___ Unfair To Insurance Business. There have been many unjust criti- cisms aimed at fire and casualty in- surance companies during recent months although they are to-day ren- dering greater service at less cost than ever before. The reason for such at- tacks may result from the insidious campaign which is being waged to launch various states into the business of insurance underwriting in its differ- ent branches. It is easy for an advocate of state insurance to make a sweeping claim that the state could. write insurance cheaper than private companies—he is not responsible for errors in his calcu- lations nor is he responsible for losses which may later be incurred by the state, to the detriment of the tax- payers. Loose talk of this character has in the past done incalculable damage to business and industry with resulting loss to the people. Similar ill-consider- ed statements have broken banks and created unemployment. Insurance is an intricate business entirely unsuited for political manage- ment. It is the basis of credit, and undermining its stability would be as disastrous to the Nation as shaking public confidence in our banking sys- tem. ———_+-+- 2. Heroes and Patriots. In a Western city a fireman carried a child down a ladder from a burning tenement in the midst of flames and smoke. He was badly injured while performing his brave deed and spent many weeks in the hospital. He re- ceived the acclaim of the public. We laud his courage. He was a hero. Another man in the same city has received lit:le or no attention. No one ever thought of calling him a hero. He is the quiet, chard-headed business man who builds his tenements so that those who live in them are safe and free from the fear of fire. He too has saved many lives—by preventing fires. We can at léast honor this man who minimizes fire loss by spending effort, thought and money in its prevention. —_2-2-—__ The most cowardly fear is the fear of doing too much. December 7, 1927 Class Mutual Insurance Agency C.N. BRISTOL H. G. BUNDY A. T. MONSON “The Agency of Personal Service”’ INSPECTORS, AUDITORS, STATE AGENTS Representing The Hardware and Implement Mutuals— The Finnish Mutual The Central Manufacturers’ Mutual and Associate Companies. Graded dividends ot 20 to 50% on all policies accord- ing to the class of business at risk. FIRE - AUTOMOBILE - PLATE GLASS 305-06 Murray Building Grand Rapids, Mich. Merchants Life Insurance Company RANSOM E. OLDS WILLIAM A. WATTS © Chairman of Board . President Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON —Michigan State Agents Equipped to serve you in Every Trust Capacity iy ee GRAND RAPIDS TRUST CO. Grand Rapids, Michigan -< a Pmt -< as Ot December 7, 1927 MICHIGAN TRADESMAN 15 TROUBLE AHEAD Unless We Heed the Advice of the Tradesman. I wish to commend the Tradesman’s annual mercantile review in the an- niversary edition. Appearing at a time when so many independent mer- chants are whining about the encroach- ments of the chain store, it is positively refreshing to note the optimistic note you sound on that subject. Like yourself, I have little patience with the continual wail I hear from week end to week end regarding the manner in which the chain store is literally “eating up” the independent dealer. I have been a close observer of the retail situation for a good’ many years and I have yet to chronicle the retire- ment of any independent merchant be- cause of chain store competition un- less he deserved to be retired. I find few people of the right sort who like to trade at the chain store. The woman with a shawl over her head, a basket on her arm and a few pennies in her pocket finds the chain store a congenial place to make pur- chases, but the woman who drives to the store to purchase her supplies or who places her order over the tele- phone will never patronize the chain store to any extent, because she wants service as well as merchandise and is willing to pay a reasonable price for both. When I go through the mammoth warehouse of the A &. P. Co. in Grand Rapids and note the array of clerks, packers and_ porters. employed in handling deliveries to A. & P. stores by means of eighteen trucks, many with trailers, and when I see two men on the produce delivery wagon of the Thomas chain I cannot help feeling that the chain store has nothing on the regular dealer, so far as the cost of doing business is concerned. In fact, I think the overhead of the in- dependent merchant is less than that of the chain. I look for bumps ahead for the chain systems. If the independent merchant will keep his store clean, wholesome and inviting and if the merchant and clerks dress as food purveyors should and refrain from using tobacco in any form in their stores; if he prices his goods moderately, treats his customers courteously and makes his deliveries promptly in exact accordance with his promise, he can beat his chain store competitor in the race for suptemacy. As I view the situation the feature which is hurting the grocery business as a business is the large number of foreigners—especially Dagoes, Assyr- ians and other Mediterranean peoples —who are opening stores and conduct- ing them so shiftlessly, so slovenly and with such utter disregard of clean- liness that they are bringing disrepute on the business. We can never destroy this tendency to demoralization until we adopt the plan so long advocated by the Trades- man that all grocers should be licens- ed; that no one should be permitted to handle food products who has not served a period of instruction in an American grocery store; that all gro- cery stores should be inspected by a State official at regular and irregular intervals in order that any merchant who does not keep his store clean and his person presentable may be put out of business instanter. Ths may seem to some a little arbitrary, but it is ex- actly what should be done in the case of men who are filthy and whose sur- roundings are abominable. I can take any one to stores in Grand Rapids and other cties where there are six to eight repulsive looking children play- ing in the store with cats and dogs; with everything in disorder and the odor of cooking and unwashed dishes permeating the store. I do not won- der that some people pass up these filthy places and pass on to the chain stores in making their purchases. I regard the Tradesman in the same light as the Biblical character who was crying in the wilderness. Unless we heed its advice and follow its leader- ship we will find our pathway full of rocks and other obstacles to success. Retail Grocer. —_—__ +2 Chamber of Commerce on Fire Waste. The effectiveness of concerted effort in checking the ravages of fire, which cost the people of the United States a half billion dollars annually, is pointed out by the Insurance Department of the Chamber of Commerce of the United States. Reviewing the results of the appli- cation of this method of combating fire, the Department says: These efforts had results as indicated from the fact that last year eighty cities of more than 20,000 population did not suffer a single loss in Preven- tion Week, exclusive of automobiles on the streets. Numerous others re- ported losses considerably below their weekly average for the year. These results more than justify the time and effort which were expended in pre- paring and carrying out the local pro- grams. They show conclusively that fire losses can be reduced if proper methods are adopted. What can be done in a single week may well be ac- complished throughout the year and it is because of this that the National Fire Waste Council and the Insurance Department of the Chamber of Com- merce of the United States are pro- moting the Inter-Chamber Fire Waste Contest which is on a continuous year.—Southern Underwriter. —_»—___ Apples By the Train Load. To date the Great Northern Rail- road has hauled 9,892 cars of Wash- ington apples East, the equivalent of about 180 solid fruit trains. To handle this movement twenty-five through train crews were used during the peak of the shipping season on the Spokane division. The peak of the shipping season has passed and the traffic is showing a little falling off. Figured at 756 boxes to the car, apple shipments to date figure out 7,478,352 boxes, not as heavy a movement as reported at a corresponding date last year. Laid close together, end to end, these mil- lions of boxes would make a continu- ous- string of apples approximately 2,360 miles long. It would stretch across the country from Chicago to Seattle and down to Portland. THE UNITED LIGHT AND POWER CO. The Board of Directors of The United Light and Power Company on December 1, 1927, declared the following dividends on the stocks of the Company: A quarterly dividend of $1.62 per share on Class “A” Preferred stock, payable January 3, 1928, to stockholders of record on December 15, 1927. A quarterly dividend of $1.00 per share on Class “B” Preferred stock, payable January 3, 1928, to stockholders of record on December 15, 1927. A dividend of 60c per share, payable on February 1, 1928, to all holders of the old Class “A” and Class “B” Common stocks of record on January 16. 1928. A dividend of 12c per share, payable on February 1, 1928, to all holders of the new Class ‘“‘A”’ and Class “B” Common stocks of record on January 16. 1928. L. H. HEINKE, Treasurer. Chicago, December 1, 1927. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying merecotis @O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER STRENGTH ECONOMY THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES Lansing Michigan Combined Assets of Group $39,611,125.59 20% to 40% Savings Made Since Organization FIRE INSURANCE~—ALL BRANCHES Tornado— Automobile — Plate Glass 16 OUT AROUND. Things Seen and Heard on a Week End Trip. For a December day Saturday was all that could be desired. The weather man predicted it would be cloudy, but bright sunshine prevailed nearly all There was an “eager and nip- ping air,” as Shakespeare would say, but all appeared to enjoy the change in weather, because it means so much to the merchants who have heavy goods to dispose of before the holi- days. Having a special call to visit Green- ville, we took U. S. 131 to Rockford and thence Easterly to the metropolis of Montcalm county. We intended to return home via Belding and Lowell, but Greenville people informed us that the new road was not yet completed and that the detour between Green- ville and Belding is “just as bad as ever.” I know all about Frank Rogers’ detours and no inducement will ever prevail upon me to travel over any of his makeshifts again. I was gratified to learn that all of the manufacturing industries of Green- ville were running full handed and working full time. This means much to the merchants of that city. I did not hear a single complaint about poor business during my calls on the stores I visited. It occurred to me that this was a case where poor business had ceased to be poor because the business men had ceased talking about it. I am inclined to regard our recent recession in business as largely psychological. Hamlet says, “There’s nothing either good or bad, but thinking makes it so.” I believe that much of our pres- ent so-called wholly mental and that when we stop talking bad times and poor business the (mental) clouds will roll away and we will find ourselves suddenly enveloped in good times. day. depression is My first call was on the general store of the Isaac Kipp Co., on the North side. This establishment has done business at its present location and across the street thirty-one years. It was founded by the late Isaac Kipp. It is now owned by the widow, a daughter and two sons. The daughter manages the dry goods department and shows excellent judgment in the dis- She visits Grand gets many good ideas from the window trims and interior displays. The sons manage the grocery side and do their level best to keep their department complete and make it inviting. I was told by a real estate dealer that the Kipp family own ten or a houses in Greenville which they can rent to good tenants play of her wares. Rapids once a week and dozen because they keep their houses up in apple pie order, the same as they do their store. The Hotel Phelps has changed 'andlords so often of late years that ownership has come to be regarded as a good deal of a joke. Another change took place seven weeks ago, when the «qtire property—building as well as contents—was acquired by E. J. An- ‘ed, of Grand Rapids. I do not be- ‘eve there will be another change very soon, because the present owner has done more to rejuvenate the hotel in 1 MICHIGAN TRADESMAN seven weeks than previous owners did in seven years. He has created a new toilet and wash room adjacent to the office and installed the most modern equipment that money can buy. He has also replaced the antiquated toilets on the second floor with modern equip- ment. He has other plans in store for the improvement of the property. W. C. Chapple, Cashier of the Greenville National Bank, told me that he proposes to retry his case against the directors of the National Hard- wood Co. at an early date. Mr. Chapple met defeat in the Kent Circuit Court, but the Michigan Supreme Court re- versed the finding of the lower court and ordered a new trial, which will soon be under way in the Kent Circuit Court. I think Mr. Chapple is entitled to a great deal of credit for staying by the proposition as he has done. If there ever was a rotten transaction perpetrated on the people of Michigan by sharp swindlers this was one. I was told Saturday that some of the Greenville stockholders of the defunct corporation had secured complete restitution by prosecuting Jacobson, the Detroit broker, who put the deal across under circums‘ances of the most revolting character. Mr. Jacobson was engaged in the dry goods business at Greenville many years, but the good reputation he enjoyed as a merchant suddenly left him when ‘the engaged in the sale of the fraudulent securities of the National Hardwood Co. Mr. Chapple was very fortunate in the selection of an attorney to conduct his case. Mr. MacPherson jis a_ stayer from Stayersville and never quails in the presence of temporary defeat or ceases to pursue any cause where there is the slightest chance of a favorable outcome. The decision of the Supreme Court clears the situation and leads to the belief that the second trial of the case in the Circuit Court may result in the plaintiff securing more satisfac- tion than he did in the original presentation. I undertook to renew my acquaint- ance with Bert Silvers, Mayor of Greenville, who was my companion in misery at the recent meeting of the Shrine three weeks ago. Mr. Silvers had the distinguished thonor of being elected orator of the class, while I had to be content wth shaving the class named after me. Unfortunately, Mayor Silvers was out when I called. There are few cities in Michigan which have a more pretentious looking main street than Greenville. With a good hotel at each end of the street, with three organized banks and an array of retail stores which would do credit to any city twice the size of Greenville, the metropolis of Mont- calm county certainly takes rank with any other first-class city in Michigan. E. A. Stowe. —_~+2 + Not Fooling Anybody. Two darkies were reading the in- scriptions on tombstones in a cemetery. One of them let out a raucous “Haw! Haw!” and when the other came up he pointed to the inscription on the tombstone, which read: “Not Dead, But Sleeping.” “Haw! Had!” laughed the darky. “He ain’t foolin’ nobody but hisself.” VITAMINE FOODS MAKE VIGOROUS DOGS Imperial Cod Liver Oil Foods for Dogs & Foxes are a balanced ration supplying the necessary Vitamins so essential to healthy growth and freedom from dis- ease. Imperial Dog & Fox Bis- cuits are not hard. It is not necessary to soak them in liquids as they are readily broken up by small Dogs and Puppies. All Dogs and Foxes relish and thrive on these crisp tasty Biscuits. A trial will convince you. You can Buy them at Van Driele & Co. GRAND RAPIDS, MICH. Distributors SELL Ge Bott's Kream FrydKakKes DECIDEDLY BETTER Grand Rapids Cream Fried Cake Co. Grand Rapids, Mich. FAVORITE TEA in % Ib. lead packages is a strictly Ist May Picking and is one of the very highest grades sold in the U. S. If this Tea is not sold in your city, exclusive sale may be ar- ranged by addressing DELBERT F. HELMER 337-39 Summer Ave., N. W. GRAND RAPIDS, MICH. ——— Pe & C 7 INVESTMENT BANKERS | Listed and Unlisted Securities. 933-934 Michigan Trust Bidg. C GRAND RAPIDS, MICHIGAN QUALITY RUSKS and COOKIES Grand Rapids, Mich. December 7, 1927 MARTIN DOWD & COMPANY Audits-Systems- Tax Service Grand Rapids National Bank Bldg. Grand Rapids, Michigan Expert Chemical Service Products Analyzed and Duplicated Process Developed and Improved Consultation and Research The Industrial Laboratories, Inc. 127 Commerce Ave. Phone 65497 Grand Rapids, Mich. TER MOLEN & HART SPRINGS; Office Chair, Coil, Baby Jumper, General Assortment. Successors to Foster Stevens Tin Shop, 59 Commerce Ave. GRAND RAPIDS, MICHIGAN Ship By Associated Truck GRAND RAPIDS, LANSING and DETROIT. Every Load Insured. Phone 55505 COCOA DROSTE’S CHOCOLATE Imported Canned Vegetables Brussel Sprouts and French Beans HARRY MEYER, Distributor 816-820 Logan St., S. E. GRAND RAPIDS, MICHIGAN BIXBY OFFICE SUPPLY COMPANY GRAND RAPIDS, MICHIGAN PERSONAL SERVICE Gives you better results. Our mov- ing and storage rates are very reasonable. Every load insured. BOMERS and WOLTJER 1041 Sherman and 1019 Baxter Sts. GRAND RAPIDS, MICH. Est. 1912 15 YEARS OF SERVICE QUAKER RESTAURANT THE HOME OF PURE FOOD 318 Monroe Ave. Grand Rapids Michigan J. CLAUDE YOUDAN ATTORNEY AND COUNSELOR Special attention given creditors proceed- ings, compositions, receiverships, bank- ruptcy and corporate matters. Business Address: 433 Kelsey Office Building, GRAND RAPIDS, MICHIGAN Henry Smith FLORALCo, Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 M F GRAND RAPIDS, si beh MIGHIGAN a ‘b hah ial o «t « > «* a a * ais , ‘ * e ° t = ¢ > « eo a a <1? 4 ‘> * ~ ‘ ° @ std te ¢ ° a s « 4 wi pod , "4 4 » § + sy « a + * a c. ns e . » tm a 5 & ¢ { 4 Pag u « x Fe oo 4 » age 4 a . > # * ’ ie o «t « > « eo a a <1? 4 * * ~ ‘ ° @ed4s» ¢ ° a s « 4 bal ae oe 4 » q *» ty « a + * a -. Labeling Flavoring Extracts. Section 1110 of Regulations 2 of the Bureau of Prohibition requiring flavor- ing extracts to be labeled with the name and address of the manufactur- er and that where the extract is mar- keted by a distributor and it is desired not to disclose the name of the actual manufacturer, the label shall state the name and address of the distributor has been suspended. The present commercial practice in labeling will be pending further instruc- satisfactory tions. se Present-Day Industrial Needs Demand the Movement of Freight at Express Service Speed of Former Years. WITH the war-time expansion in America, the greater post-war costs of materials and supplies and the higher wage levels, etc., the industrialist, the distributor and the consuming public, now require a more expedited service for freight than at any time, anywhere. THIS means that the speed expected of the railroads in handling of all freight now is almost the former standard of express service provided in before-the-war days. The exigencies of the conflict showed the Nation, first, the urgency of speed and, secondly, the benefits that accrue. The accelerated movement of the war days was continued in the readjustment period and business men soon realized their economic advantage. Tremendous outlays for improvements and betterments gave these an added incentive in the days that followed the close of the war. New records are being made annually and the good that flows from these is reflected in the greater prosperity that every class that makes up our society now enjoys. THE railroad traffic unit — the ton of freight — is traveling more miles each day than ever. THE additional mileage made by each ton of freight per diem means that the manufacturer can utilize his plant to greater advantage by clearing his shipping room regularly and carrying a smaller inventory in his stock room. The distributor at destination can likewise carry on business with a smaller inventory inasmuch ashe is always certain of regular deliveries. The manufacturer puts through his bills of lading at the bank several days earlier than before and so his capital is turned over oftener. ALL of these conditions mean benefits to every stratum of society. THE railroad worker is paid higher wages for his services, since the railroads are doing more work, and their unit of cost makes this possible. THE consumer of commodities finds that prices are kept down to a lower level than would otherwise obtain. THE business man, who ventures into modern business, can carry on with a smaller capital. ALL, therefore, share in the benefits of the accelerated freight service. NOWHERE else under heaven’s blue canopy is this so apparent. NOWHERE in America are these conditions more applicable than in the territory served by the Michigan Railroad Association, the industrial area which is making the greatest forward strides on this continent. MICHIGAN RAILROAD ASSOCIATION 18 DRY GOODS Michigan ReRtail Dry Goods Association President—A. K. Frandsen, Hastings. First Vice-President—J. H. Lourim, Jackson. Second Vice-President—F. H. Nissly, Ypsilanti. Secretary-Treasurer—D. W. Robinson, Alma. Manager—Jason E. Hammond, Lansing. Christmas Gift Season Is Here. An attractive array of articles for gifts is making its appearance in the stores to await the shopper’s Christ- mas tour. They are laid out in such appealing shapes and colors and in such profusion that every taste ought to be suited. The member of the family for whom most of the arduous annual search takes place is probably the young girl of about 13 or more. New clothes and accessories are apt to be the most suitable gifts fo rher, as she in many cases has been at school somewhere and almost certainly has the feeling that her wardrobe badly needs some fresh pieces. Gloves usually make pleasing gifts for her. Those offered this year for dress wear are made up in light col- ors, especially beige. To wear about school or away at a smart holiday resort, there are attractive ones of soft beige capeskin. These are lined with wool and have deep cuffs lined with white fur. When these gloves are worn with a skating or skiing suit the cuffs are turned down and look quite smart. Some are made with straps and others in the plain slip-on models. To add variety to the ensemble suit new afternoon blouses are shown. They are made of metallic cloth in either silk or chiffon and in gold and silver. Some are shown with splashes of color in floral designs. In these blouses varied types of neckline are shown, the square and oval ones being preferred. In shirts there are the new models with mannish collars and _ tucked bosoms which have the long sleeves with turned back cuffs; and again the simple models with a single breast pocket, which are now shown in rose, green, beige and blue, as well as white. Since the two-piece frock is still in the lead, sweaters will be in favor once again in the Spring. Some of the new imported models show a preference for cashmere weaves and spun silks. The necklines harmonize with the geomet- ric lines in the designs. Borders, cuffs and belts are mostly in strong con- trasting colors. So far the sweaters are shown in light colors only, such as beige, ivory, maize, light blue and a soft rose tone, and have vivid contrast- ing splashes of red, blue, green and black. Raincoats make attractive gifts. In the shops on the avenue are to be seen imported ones of strong rubberized silk, the silk finish being on the out- side only. Vivid checkered patterns are shown. Some of these are in con- trasting colors and two-tone effects. For the blonde there is a becoming model in light and dark green checks, while the black and red checks are shown for the brunette. For those who prefer solid colors there are smart domestic coats also in rubberized crepe in red, green, purple, MICHIGAN TRADESMAN beige, gray and navy. Still another type which is decidedly practical and becoming for campus wear is made of a substance resembling leather but much thinner and very light in weight. These have black stenciled designs and are made in all the prevailing colors. Among the new artificial flowers, one finds a charming shower of silk roses, which has long trailing stems of rubber tinted in natural colors. Large bunches of violets, also in na- tural colors or in white and pink, are shown for afternoon wear and are sold in the gay boxes. A new flower from Paris here just a week is made of strands of silk crepe. The ends are cut off straight and the centers made of the same strips but caught together in a soft roll to look like the center of a sunflower. Usually three colors are combined in this design, a soft beige or ivory being used with two stronger colors, such as rose and blue, green and yellow or red and black. Rhinestone evening bags are being shown again. With the season’s fond- ness for rich colors, it would be fool- hardy to make a gift of one unless it is known in advance which type of frock it is to be carried with. Some of the bags shown are mounted on sterling silver frames, lined with white. Others, to be carried with gold or silver wraps, have colorful embroidery in floss and beads.—N. Y. Times. ——_2++____ Flat Prices Unsatisfactory. Those who have given careful thought to the merchandising of misses’ hosiery on a flat price basis are becoming more and more con- vinced that this basis is not only un- sound but unnecessary. Mills which have under pressure departed from their standard policy of selling on a rise-and-fall basis have demonstrated to their own satisfaction that a flat price does not by any means produce the results which are claimed for it. According to the National Association of Hosiery and Underwear Manufac- turers, it is obviously fair that manu- facturers should obtain more money for large sizes in misses’ goods than for small sizes. The demand runs heavily to the larger sizes these days, which makes it impossible for mills to strike an average price that will be fair to them under these circumstances. —>+-.+—__ Pebble Effects in Flat Crepes. While flat crepes are expected to sell well for the Spring season, man- ufacturers are getting away from the convenional types which have held sway recently. Instead they are play- ing up cloths which have a distinct pebble effect. This, it is claimed, provides an element of novelty in an otherwise staple weave. As a result the term pebble crepe is beginning to replace flat crepe as a name for the weave. The silks are being offered in both pure dye and weighted numbers in a wide range of colors. —_>+.—___ Separate Skirts in Demand. Just which factor in the fashion world is responsible for the big busi- ness that is being done at present in separate skirts is difficult to determine. Some claim it is the unprecedented vogue for black coats, others the ac- ceptance of the three-piece ensemble. The latter makes the separate skirt an added asset, for it may be worn with different blouses, thus preserving the original frock for wear when the com- plete ensemble is desired. The favor- ed skirt materials are velvet and satin. The velvets are being made with side- front pleats in a wrap-around style and finished with a belt of the while the satins are box-pleated in front and mounted on_ silk linings. Both types wholesale at $3.25 each. — +2 >—___ New Girdle Shown. One of the rubber goods houses is now putting out a new type of girdle that is featured in a new silk weave resembling jersey. The garment is reinforced with either a silk or cotton fabric, December 7, 1927 fabric and has in addition an inter- lining of rubber tissue. In this way the garment is made to fit smoothly and guaranteed not to lose its shape under any condition. It comes in various lengths ranging from six to twelve inches, and follows the step-in style, although there is a side-front opening of about four inches. Two tiny ‘bones at the front prevent the up- per edge from cutting into the figure. These girdles wholesale from $18 per dozen upward. —_>~->—___ When you have successfully influ- enced a customer, think over the methods you used and study out the way they worked in order that you may know when and where to use them again. qouypssusttteanpaeseapeeen unidauaepnepmapemnane 300 Rooms with Bath capone ahr Q ORS > Flint, Michigan OF AMERICA Tne PNURANT One of Michigan’s Fine Hotels Business Men’s | THE COFFEE ROOM For the business man whose meal hour is limited LUNCHEON Cc “cd 60c Main Dining Room 85c Special Sunday Dinner Main Dining Room $1.50 Noon till 2:30— 5:30 to 8:30 Music - Durant Orchestra THE DURANT~-CENTRALLY LOCATED is adaptable for conventions of any size. The 300 rooms are moderately priced and the service and appointments will appeal to the most exacting guests. The large ball- room will accomodate hundreds of people for banquet or meeting and afford a most luxurious setting for any social event. The Durant will welcome you next year. HARRY R.PRICE, Mng. Dir. Affiliated with 320 Houseman Bldg. The Michigan Retail Dry Goods Association An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. ——— * - & a t & December 7, 1927 MICHIGAN TRADESMAN 19 It Is the Way of the World. Grandville, Dec. 7—The person who had. seen a circus was of importance in ye olden time. When Dan Rice visited Grand Rapids sixty years and more. ago three members of a mill crew decided on “taking it in.’ The boss gave his consent and: these three young fellowg donned their Sunday clothes and walked seven miles to the State road where they took the stage for the Furniture City. It was a walk and ride of about forty miles and con- sumed the better part of the day. Then followed a day at the show grounds and yet another day to return As a boy at that time I envied those wonderful chaps who came home with amazing stories of the great Dan Rice and his show. That was an event in the lives of those men. Later came Forepaugh and others, not forgetting the wonderful P. T. Barnum and his aggregation. The days of horse locomotion were days of bad roads, deep sand, mud and inconveniences too numerous to men- tion. Those days have gone forever. Is the world better for this revolution? Doubtless a majority think so. In any event the automobile has come to stay, not even air navigation being likely to supersede it. Our present razz and jazz is denom- inated progress by the ablest men of the Nation, therefore there js little use to condemn the mad race for suprem- acy under whatever name it may come. America is tthe leader in all new in- ventions, and will keep at the head of the procession until the end is reach- ed. Motion pictures --me in as a cheap amusement. To-day they have become as high up on the price lists as the most formidable shows. A “variety” show was once consid- ered a trifle naughty. To-day the high- est class entertainers throw. every species of var-ety show of the past class into the shade and all is well. There is no stopping the stream of progress as it wallows throuch filth and slime down the byways of the land. To-day the man who lives a score of miles from town is nearer than the one of twenty vears ago who lived the width of a farm away. Boys and girls who grow up to-day face a thousand and one danger pits where the old time youth confronted but one. It is the way of the world, however, and must be met with a sturdy determination. to withs’and temptation and come out un- scathed from the ordeal. A gentleman who owned a fine horseless wagon declared that in very truth auto traffic was the ruin of many an ‘honest citizen who had trod the path of life in an even and ‘honest man- ner until, tempted by the desire to emulate his r'cher neighbor, the invest- ed in an automobile. Mortgaged and deserted farms have, in a measure, come about through a desire on the part of their owners to be in the swim where road traffic is con- cerned. Billions of dollars ‘thave been ex- pended for beautiful cement highways, rivaling the best paved streets of the city, because of the demands of auto traffic. This is in the line of progress, of course, and the country is much beautified in spots through the efforts of monied men to build fine resorts which attract both country and city people from beyond the borders of the State. All this, however, costs money, and the farm taxes ‘have quadrupled with- in the past few years. Has the bene- fit been commensurate with this added -taxation? In the earl’er days of the West mag- nificent distances were not compassed as now in a very few hours. Then the doctor often resided twenty and even thirty miles from his patients, with no telephone connections, the only means of communication being on horseback through an almost track- less wilderness. Doubtless many lives were lost in emergency cases because of this inability to obtain medical aid in time. In civil war days railroads had not penetrated very far into the wilds, the telegraph lines going far in advance. At a Fourth of July celebration on the Muskegon, forty miles from Grand Rapids, the first news that a great battle was being fought in Pennsyl- vania came over a forest telegraph line. Newspapers had to come by stage and the inhabitants of the North woods, many of whom had sons and fathers in the Union army, waited the arrival of the stage with deep concern. That Fourth of July battle was known afterward as that of Gettysburg, it be- ing fought on the first, second and third days of the month. Doubtless the most amazine discov- ery of modern times is the radio. It verges on the miraculcus and will one day. so we are told, serve as a con- necting link between this world and the next. There are people who actually believe this, and why not? Such communication would be no more wonderful than many modern inven- tions which fifty years ago were con- sidered utterly impossible. We do not know where we s‘and. It is said that nothing is impossible with God, and since so many impossibilit’es have come through in modern times we need not be surprised at whatever may come to pass in the near future of our wonderful world life. Old Timer. ——_»+--___ Cashing Check: Marked Paid in Full. Grand Rapids, Nov. 30—I note in your issue of Nov. 3, an article on cashing checks marked “payment in full,” which after reviewing the hold- ing of various courts, states: “That is the rule applied by the ma- jority of the courts.’ This statement nullifies the value of the article to your readers in the State of Michigan. Inasmuch as this subject has been generally misunderstood, as evidenced by the fact that the enclosed case in- dicates that two large firms of attor- neys, as well as a Circuit Court judge, did not know what the law is, it might be well to quote the recent case of Shaw vs. United Motor Products Co., decided June 6, 1927. A copy of the decision of our State Supreme Court is enclosed. If you care to enlighten the general public concerning the plain law, as set forth in this case, I would think the best way to do it would be to publish this decision. J. Claude Youdan. The full text of this decision is as follows: Where debtor on receipt of state- ment for $1,762.50 enclosed check for $412.50 with letter stating check was in full and final payment of account, and on receipt of creditor's letter that it had not accepted it in full requested through its attorney return of the money if the condition of tender was not accepted, endorsement and cashing of check by creditor held under cir- cumstances an accord and satisfaction. If tender is in full satisfaction of un- liquidated claim, the amount of which is in good, faith disputed by debtor, and creditor is fully informed of condition accompanying acceptance, there is an accord and satisfaction if the money so tendered) is retained. Case made from Circuit Court, Kent county; William B. Brown, Judge. Action by Asa J. Shaw and another, doing business as Shaw Bros., against the United Motor Products Co. Judg- ment for plaintiffs. Case-made and judgment reversed, with directions to enter judgment for defendant. Argued before the entire bench. Knappen, Uhl & Bryant, of Grand Rapids (Yerkes, Simons & Goddard, of Detroit, of counsel), for plaintiffs. J. Claude Youdan, of Grand Rapids, for defendant. WHITE HOUSE COFFEE Test it by your own Taste! You can best sell a product that you yourself like best. Test White House Coffee in your own home. Coinpare it with any other high grade coffee—bar none! We leave the judg- ment to you. We know you will recommend, FIRST. this coffee that is the fruit of 40 years’ experience in blending and roasting the choicest coffee bean the world produces. The Flavor Is Roasted In! COFFEE DWiINELL-WRIGHT COMPANY ONE POUND NET le WA Boston - Chicago Portsmouth, Va. DWINELL-WRIGHT COMPANY Michigan Distributors—LEE & CADY a WoRrRDEN GROCER COMPANY The Prompt Shippers Another Quaker Leader Ce EVAPORATED MILK The Milk for Every Meal Aa Cnstomers Know this Brand W/oRDEN (GROCER COMPANY Wholesalers for Fifty-nine Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver RETAIL GROCER Retail Grocers and General Merchants Association. President—Orla Bailey, Lansing. Vice-Pres.—Hans Johnson, Muskegon. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Albrecht, Detroit. Why G-ocers Should Use Mutual Insurance Exclusively. Everybody carries fire insurance nowadays. Everybody believes in fire insurance. But, like life insurance and savings bank interest, only a small per- centage among us have a fairly ade- quate grasp of the real values which inhere in fire insurance. Why? Be- cause not one in fifty, apparently, takes pains to ascertain that h‘s insurance will be real protection in ‘the event of fire; and still fewer are the ones whose policies will be preferred in case of a conflagration which entails really heavy losses on the insurance com- panies. In this sketch I can touch on only a few of the major facts of fire insurance. A book would be required to cover them all. So my talk must be a series of hints for readers to take and follow out for themselves. We have all heard of mutual com- panies. Perhaps we have wondered how they could sell insurance for less than old line companies and yet make enough money to retain their own in- terest in the business; because, of course, men must see a reward for their work or they will not work. Well, old line companies are stock companies. They are capitalized like any other corporation, the money com- ing from investors in their stock who expect to make large dividends. They are fairly safe, because their capital stock must be so. secured through tate insurance departments that loss- es will be paid. But their business is to make money for their stockholders —not to save any for the insured. Hence, broadly speaking, such com- panies operate inside of all “experi- meaning tables which show what percentage of loss occurs in the various classes of risks. By con- sistent reinsurance they lessen their own risk on virtually every policy. This makes the business so safe and losses so moderate that inevitably they pile up big surpluses. A company organized for $1,000,000 can have $10,000,000 surplus in a com- paratively few years. How? Well, in some regions the losses equal only one-half of the premiums paid. Tak- ing the country altogether, the public pays $2 for each $1 paid in losses by the stock companies. So there is plenty of room to accumulate surplus. Now consider that $10,000,000 sur- plus will yield $500,000 a year if in- vested at 5 per cent. net, and you can see that such a surplus will enable a company to pay 50 per cent. a year on its $1,000,000 capital stock, even if its insurance business, as such, runs along on a basis which pays nothing beyond the expenses of operation and. losses. This is one reason why you see insur- ance money advertised at 5 per cent. on prime first mortgage security. What is earned’ on such surpluses is the pur- est velvet to the lenders. This, then, is a source of revenue not usually understood by the average busi- ness man. ence data.,” MICHIGAN TRADESMAN Old-line stock companies insure various classes on the basis of average experience. Thus the dwelling house is known as the safest of all risks. Such insurance is written at the lowest premium, yet returns more profit than any other class of risk. Certain simi- lar rules apply to stores. But where the old line company will insure any store in a given block on the same terms and conditions it will apply to any other store, the mutual company investigates individual stores and selects those which it will ‘accept and on its own terms. One grocer may be careful and has his premises in excellent shape for insurance. A few doors farther on is another whose cellar is a dumping ground, the finest place possible in which to have a dis- astrous fire. Both look alike to old- line companies; but not to mutuals. Mutuals are operated, usually, on the basis that they write the same kind of standard policies used by the old-line companies and for the same premiums. But they are in the insurance business, pure and simple. Hence, they select risks to lessen their losses. They pay their employes well and there is plenty of scope within those organizations for able men to grow and prosper; but be- cause no surplus is accumulated out of excess receipts, they return a divi- dend to the policy holders at the end of the year. They accumulate a work- ing reserve proportioned to their busi- ness, to keep their bank accounts in good shape. Beyond that they have no need of surplus funds. So-commonly, the dividend is from 25 to 50 per cent. of the premium paid and often more than that, because they are able to operate on from 50 to 75 per cent. of the premium charged by old-line companies. Because, as I have said, merchants— and the rest of us, too—are lax in our ideas of fire insurance, we first dis- regard the aggregate significance of a 25 to 50 per cent. reduction in our cost of insurance. Then we forget other factors which are, perhaps, fully as significant and valuable. Each of us is apt to see only his own problem. A merchant pays $50 yearly for insurance premiums. If he gets back 25 per cent. at the end of the year it looks and feels good, but he is apt to consider it as “only a dollar a month.” He has, maybe, a customer —most of us have several of them— who writes a little insurance. That customer takes his bill out “in trade.” That trade pays us 20 per cent. gross margin. So, carelessly, we feel that we have about as good a deal as ona 25 per cent. return. Mutual companies work close to association members because they re- gard such men as the cream of the trade. That is a boost for associa- tions. It is such a good thing for the trade in general that it alone should induce us to place our insurance in mutual companies. Again, the 25 per cent. should never be regarded as something that affects us alone. We should look at it in its broad aspec‘, applied to all members of our associa- tion, and then we shall see that it is not $12.50 repaid ito us, but literally (Continued on page 31) PRIZE 41-55 Brookside Avenue, eI ea THE BEST THREE December 7, 1927 AMSTERDAM BROOMS White fwan Golddond AMSTERDAM BROOM COMPANY Amsterdam, N. Y. ° VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruits and Vegetables Now Offering: Cranberries, Bagas, Sweet Potatoes, *VinkeBrand” Mich. Onions, Oranges, Bananas, etc. M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN —— Direct carload receivers of UNIFRUIT BANANAS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables system. WHAT IS FLEISCHMANN’S YEAST? Fleischmann’s Yeast is a food—a fresh vegetable food—that will elim- | inate constipation, relieve indigestion, clear the skin and tone up the Yeast-for-Health advertising is adding Fleischmann’s Yeast to the diet of thousands daily—to the betterment of their health. And remember, you are no exception to the rule, it will improve your own health, too. And, in recommending it, do not lose sight of the fact that you are | doing a service that can gain you many customers, regular customers, healthy customers who will come to your store regularly for their Yeast-for-Health when you can sell them all the groceries they need. FLEISCHMANN’S YEAST Service Don’t Say Bread — Say HOLSUM ¢ > Pig »* a » 4 * te _ _[==Pn | » {SHREDDED WHEAT ea December 7, 1927 MICHIGAN TRADESMAN 21 MEAT DEALER Fresh Pork Loins Much Lower in Price. A break such as is seldom experienc- | ed in wholesale markets occurred in relation to fresh pork loins during the week. The decline commenced about two weeks ago with increased sup- plies in tthe big live markets, but for the first week the lowering of prices was gradual. Some of the large pack- ers seemed to lose confidence in the market suddenly, and with the open- ing of business last week came con- fidential instructions ito salesmen to get out from under, which, according to trade parlance, means “sell quickly befroe the big crash comes.’ There are few secrets in the wholesale meat business that cannot be understood, because of attitude of salesmen and others, and logical buyers seemed to sense the undertone as quickly as it became effective. Instead of buying quickly at reduced prices many of the more experienced buyers stopped buy- ing or bought only what they had to have for day-to-day business. This lethargy, with supplies heavier than usual, developed a real panic in the market, and any offer that looked even remotely sensible was accepted. An illustration of the quick change in values may be understood definite transaction. offered a certain price for one hundred boxes of loins on Monday (of last week). His offer was refused at that time. The salesman called him on from a A certain buyer the phone at his place of business a few hours later to inform him he would take his bid. He informed the salesman that he had bought in the meantime similar quality for 5 cents a pound less. This general informa- tion is given so that consumers. will know of some of the hazards of the meat business, and that they can ex- pect to buy their chops and roasts from loins lower th’s week than they ‘have been buying them. There will be a great many week-end sales of fresh pork loins and prices are bound to be attractive. This is a good opportunity for consumers to get high quality pork at low prices, and to help the demoral- ized condition by consuming the pork that is being sacrificed. There is no doubt of consumers helping dealers out by buying more pork now ‘that it is lower in price, but we hope that there will be a little desire on the part of these consumer-buyers to buy, not only because of the price, but to help the industry as well. The distinction we wish to make here is the difference in amount of purchases between just what is actually needed and what can be used to advantage. ——_ 2-2» —__ Window of Store Shows Its Policy. It has been said that the window is the mirror of the store—that the mir- ror reflects not only the policy of the store, but the actual character of the individuals in the store. One of our contemporaries states: “Tf the window is shabbily or slovenly dressed, invariably the interior of the store will prevent the same appearance, as will the personal looks of proprietor and clerks. “Tl the window is bright, attractive and appeal'ng, the interior of the store likewise will be, and the proprietor and clerks alert, courteous and ready to serve.” Certain it is that your sales message is sent to the passing prospective cus- tomer through your window displays. These silent salesmen really represent a force that might well be compared to the good a number of expert clerks do inside your establishment. ——_>->>___ Hides, Pelts and Furs. Green, No. § 2 14 Green: NO. 2. 13 Curdd, Nob oo ee 16 Cured, No. 2 00 15 Calgskin, Green, No 1f 16 Caliskin, Green, No. 2... Made Caliskin, Cured. No. 1 oe wi Calfskin, Cured, No. 2 2) 00 eae Fiorse, NO. Fo 5.00 Blorse, No. 2 00 30 Pelts. bambs Ce Omnia Shearinges _.. 25@1.00 Tallow. Prime - oo oo a. oo No. 2 Ba os (BESS Gee ere Wool. Unmwashed, medium =... 2) @ag Unwashed, reyectS ©2003 2) ak Unwashed fine 0 @30 Fox. INO) PT Barre oo Sra 00d ING: fT Weddin 222 ae No. © Small =... C08 Skunk. Noo to e208 No, 2: JE ee ee 1.50 No. 3 ee Oe No. 4 See a Too Much Name For H'm. Motorcycle Cop (notebook in hand): What’s your name, kid? Grocery Truck Driver: Sergis Pie- terje Closkinoffilloskil, sir. Cop (putting notebook in pocket): Well, don’t let me catch you again, kid. i I hom im uli a At al if T ie yi You are entitled to a generous profit on each and every sale of Rumford. It is the product that makes con- tented customers because it is pure and wholesome. Rumford isasteady seller and gives you consistent profits. 52° RUMFORD CHEMICAL WORKS Providence, R.1. GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES G R AN D R A FErEe Ss MteiecHtH tI G AN ASK MR. STOWE He Knows What Our Collection Service Is Only one small service charge. No extra commissions, Attorney fees, List- ing fees or any other extras. References: Any Bank or Chamter of Commerce of Battle Creek, Mich., or this paper. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City THE TOLEDO PLATE & WINDOW GLASS COMPANY MIRRORS—ART GLASS -DRESSER TOPS—AUTOMOBILE—SHOW CASE GLASS All Kinds of Glass for Building Purposes 501-511 Ionia Avenue., S. W. Grand Rapids, Michigan a A good seller A splendid repeater HOLLAND RUSK AMERICA’S FINEST TOAST Place your order today All jobbers HOLLAND RUSK CO., Inc. Holland, Michigan Build up your business on consumer-confidence. You will never lose a customer if you recommend TTrTtre 22 HARDWARE Michigan Retail Hardware Association. President—C. L. Glasgow, Nashville. Vice-Pres.—Herman Dignan, Owosso. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Minute Suggestions For the Christmas Trade. Written for the Tradesman. “The best window trim I ever had,” said an old hardware dealer, “was one I ran last Christmas. I am repeating this year. This trim was put together by a professional window trimmer I engaged for the occasion. The scheme behind the trim was to show a variety of household furnishings that would tend to show up to greatest advantage in direct and cheerful contrast with the dull and gloomy winter outside. And the winter idea was skillfully em- phasized by one unusual feature intro- duced into the display. “This feature consisted of two large paintings which occupied the back- ground. They were rented especially for the occasion, and were really ex- cellent paintings, showing typical win- ter scenes. One showed a farmer on a load of cordwood driving up to his little home. which was all but covered by drifting snow; the bright lights in the hinted the comfort and cheerful meal within. “Well, we throughout the display. the contrast, the display bright, cheerful lines—cutlery, for in- stance. “An outstanding feature of the dis- play was the novel manner in which the goods were shown. The plan was this: the floor of the window was cov- ered with cheesecloth, and at intervals were erected pedestals simply con- trived, of lengths of stove pine cov- ered with red paper and capped with sheets of window glass. All lengths of pipe and all sizes of glass were used. Here, again, you get the contrast: the the the windows alone cozy played up this idea To emphasize featured white floor, representing snow; looked cheery red pedestals. held its glass, that like ice: and “Each pedestal individual exhibit. There were casseroles, carvy- ing sets. coffee percolators, berry spoons, sugar shells, silver knives and forks, cutlery, game sets, shears and safety razors. Last, but not least, came Carpet sweepers and dustless mops, which sold wonderfully well for Christ- mas presents. “Hockey sticks and skates were on the floor between the pillars, and sleds were shown at-the rear. The short pedestals were in front and the tall ones placed well to the back. The whole display was trimmed with sniulax and touched up with Christmas cards, and it certainly was pretty—so pretty, in fact, that my opposition’s wife hunted me up to tell me it was the prettiest window she had ever seen. “The whole effect was simply gorg- eous, particularly at night, when our three 250 watt lamps lit up the whole interior of the window, so that what with the reflections in the glass and the sheen of the cutlery, it looked like The combina- tion of bright steel and glass, of red a hardware fairyland. tissue and green smilax, produced a color effect that in conjunction with the shifting lights and reflections at- RST oe MICHIGAN TRADESMAN tracted and held the eye. It was a picture that man think of Christmas trees, plum puddings and turkey, and made him anxious to take part of the cheer home with him. “Our lights are special mention; they are of special made a themselves worth design for window lighting purposes. I ran an advertisement in connection with the window for two weeks before and after Christmas, and my sales of exhibited and advertised articles were amazing. They stood out over the sales of other articles fully as suitable for Christmas presents but that were not pushed in the same way. I con- sider that it paid me to go outside my own store for display ideas.” Another dealer put on an odd win- dow display with an uniquely con- trived Santa Claus in an automobile, which indicated considerable ingenuity o nthe part of the window dresser. The material used was all from the store, the only outside item being the dummy figure. The latter, however, could be used in a variety of styles at different seasons. The wheels of the automo- bile were from barrows, the bottom of the chassis being a baking board. The part containing the engine was repre- sented by an ash tin, the lights being Washboards constitut- another dark lanterns. ed the running boards, and barrow wheel was used for steering. . The Santa Claus chauffeur was seated on a breadbox placed in a_ barrow, while a piece of gas tubing led to the auto horn. A planed board was used for the step, and on this was a cash box for a tool box, while four elbows supplied the spare tire at the back. A dog chain around the wheel showed that the wet weather accessory was not forgotten. The slogan, “Everything for Christmas at Blank’s Hardware Store,” emphasized the completeness of the store’s gift lines. Santa Claus traveling by airsnip was the theme of a display put on by an- other small town hardware store. The d-splay represented a housetop on Christmas Eve, the slanting roof rising from front to back of the window. A white cheesecloth, covering not only the roof but the floor of the window in the foreground, very neatly represent- The red brick chimney— also while a snow fall was represented by ed snow. Santas entrance—was shown, bits of cotton batting strung from the top of the window by means of fine the crescent moon and stars were shown upon the pale blue threads, while curtain forming the background of the window. Just above the roof was sus- pended Santa in his airplane. The air- plane, which in this case was more along the lines of a dirigible, was con- trived of articles of tinware, the “car” being a large clothesbasket suspended by means of clothes line from the bal- In the car sat Santa Claus a liberal supply of small Christ- loon itself. wt] him, articles being sprinkled about mas novelties and toys about similar the floor of the window. The slanting roof gave good opportunity for a dis- play of cutlery. One year the hardware dealers of an Eastern town, in conjunction with a local newspaper, put on a contest de- signed to stimulate early Christmas shopping. Prizes were offered by vari- ous dealers for the best essays of be- tween 250 and 350 words on “Ad- vantages of Early Christmas Shop- ping.” Im judging the essays, the marking was as follows: Best reasons for early shopping, 60 points; best composition, 20; best penmanship, 10; neatness, 10. The contest got people thinking on the subject and discover- Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars BROWN &SEHLER COMPANY Farm Machinery and Garden Tools > December 7, 1927 ing for themselves how good and valid were the reasons for shopping early. Another form of advertising used by hardware dealers to stimulate Christ- mas sales is the issuing of circulars. One big city dealer whose business was local to a certain section, and who consequently could not use the news- paper to advantage, made use of cir- Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle GRAND RAPIDS We can give you service on Cel-O- Glass We carry a complete stock fostes Stevens&Co. Founded 1837 61-63 Commerce Ave , S.W. WHOLESALE HARDWARE MICHIGAN 7 N. IONIA AVE. office furniture. Grand Rapids Store Fixture Co. STORE FIXTURES — NEW AND USED Show cases, wall cases, restaurant supplies, scales, cash registers, and Call 67143 or write N. FREEMAN, Mgr. ‘ n < 3 we = oe a f e, & 4 y * am i 4 « " > ¢ @- ‘ie + q December 7, 1927 MICHIGAN TRADESMAN 23 culars with good results. He got out a neat four page circular giving a full description of his Christmas lines, and with the following introductory an- nouncement: “We wish you a Merry Christmas and an easy time buying worthwhile presents for the family and friends. “This bulletin is issued for the ex- press purpose of making your holiday labors lighter and easier by showing you how many suitable Christmas gifts may be purchased in this store. “Pictures and descriptions have been freely used, and in the large as- sortment shown will be found presents ranging in value from a few cents up, and suitable for persons of different ages, from the very small child to the newly married couple and the older people who value articles that are high grade and not too expensive. “We offer a wide range of Christmas gifts; so that a customer can buy every gift he needs in this one store.” A small town hardware dealer got good results with the same _ policy, sending out 1,000 booklets direct to customers and. prospects. In another small town a Christmas fair is held shortly before the holiday —an event of considerable local im- portance, since it brings large crowds into town. > Nail-Cleaning Washes. 1 fartare acd 1 dr. Tincture of Myrrh —_-.-__-- 1 dr. Colopne. water .-. 2 drs. Water 2202 3 ozs. Dissolve the acid in the water; mix the tincture of myrrh and cologne, and add to the acid solution. Dip the nails in- this solution, wipe, and polish with chamois skin. 2 Oxalic amd 2. 30 grs. Rose water 22.0. 1 oz. How We Built Up Our Prescription Business. Patent medicines, tthe offspring of our grandmathers’ remedies, are not in themselves a menace to pharmacy, but the attitude of the druggist to- wards them, and the impression they give the physician when advertised and displayed too much are evils to phar- macy. The doctor thinks the average drug store is a detriment to his profession and a competitor rather than an aid or co-operative medium for him to bet- ter serve his patients, and his feelings are not entirely unjustified. The drug- gist that counter-prescribes and recom- mends “patents” for all ills is harming his own business as well as pharmacy, and encouraging the physician to dis- pense his own medicines. We have adopted a rule in our store that I think has built up our prescrip- tion business and gained the confidence of our M. D.’s to a greater extent than anything else in the store including personality. It is never to recommend a remedy to a customer without first advising their going to a physician. Of course if they ask for a physic we offer them one, the same applies when they ask for a tonic, but in this case we add: “If this doesn't help you see your phy- sician.” The doctors soon learn of this policy and appreciate this co- operation reciprocating when the oc- casion presents itself. We use it in our advertising and never forget to let both the physician and the patient know our attitude. I once worked for a druggist who had all of his patents hidden from view and he filled nearly all the prescriptions in his town. The name of a drug store under a newspaper advertisement of a popular patent may stimulate the sales of that particular item, but it will more than likely harm that store’s prescription business. We find it far better to send a pa- tient to a physician and take a chance on getting the prescription than it would to sell a patent that is more than likely cut down to almost cost. Or if it is put up under the druggist’s own name and doesn’t give results, the pa- tient may lose confidence in the store and go elsewhere next time. There seems to be a general trend among the druggists to propagate their “profession” and much discussion on this subject has appeared in various drug journals. To my mind the keen competition of to-day is responsible for the loss of the old time ethics, survival of the fittest is the war cry, and cut- throat business methods prevail. Or- ganization is our salvation. We should co-operate with the physicians in edu- cating the public to see their doctor for the minor ills as well as the major maladies. Another thing that is eating the heart out of business as well as the health of the public is the drugless cures, rub your spine method, and on the Pacific Coast the Chinese Herb Man, the fickle public fall for these new cures that are advertised, and only sane legislation will wipe them out. But the druggist can help a lot by educating the pub- lic to the dangers of these so-called “cures” by the use of proper propa- won hn NEC December 7, 1927 ganda in their advertising and’ their conversation with the customers. A little concentrated effort along these lines would not only encourage the co- operation of the physicians, but would demand his support. Many people go to their dentist twice a year and have their teeth ex- amined, but how many go to their physician twice a year and undergo a physical examination? These are the things we should advise our customers to do, and not encourage them to make a rubbish box of their stomachs, and at the end of the year the profits would show a greater margin and our conscience would feel more peaceful. Another reason for catering to the prescription business is the confidence the customers have in the store, they will buy their toilet, household neces- sities, etc., where they have their pre- scriptions filled, and will not look for huge signs outside Stupendous Price Reductions—Prices Reduced, etc., mak- ing a five and ten cent store out of the pharmacy. Who wants to have a pre- scription filled in a store of that sort? Not I nor anybody else. Why not go back a few years and rejuvenate the old medicine show, hire a comedian and put it on right? These are the things I believe that have cheapened pharmacy, and have made the people skeptical of medicine as a whole, en- couraging them to fall for the drugless “cures.” By catering to the prescription trade our profits are bigger, our store is more exclusive and our customers have more confidence in us. It is only rea- sonable to think that if the customers have enough confidence in us to have their prescriptions filled in our store, it will be a hard matter for a competi- tor to win ‘them away from us. Service and Quality should be the religion of a modern druggist, stress- ing quality at every turn, talking it, practicing it, and giving it freely. It doesn’t cost much and it surely plays a lively tune on the cash register. We keep a chart with the doctors’ names in our store and when persons ask to be directed to a physician, we refer them to one, giving them each a turn. In this way we play no particu- lar favorite, unless the customer has a specific malady, and wants a spec- ialist, When we receive a prescription from a physician that isn’t familiar with our store we write him a letter telling him we filled his prescription for Mrs. So and So, and we add that we used the greatest care in compounding it, using the very best chemicals obtainable, as- suring him of our interest and co- operation. We have found this meth- od of advertising has paid, having add- ed several doctors to our list of pa- trons. We also write a letter thank- ing the new customer for his or her little patronage assuring them of our interest in their health. These are the little things that count in creating new business. We also keep a supply of mailing tubes furnished free by the state, and the doctors call us when they need them. Leo B. McCardle. —__~2-.___ Boost others with words, boost your- self with deeds, oa af 4 af December 7, 1927 MICHIGAN TRADESMAN 27 Longer Life For Rubber Goods. in the shell imported into the United WHOLESALE DRUG PRICE CURREN?1 A new product for the treatment of States. is ‘has been developed in a eee rs ae Prices quoted are nominal, based on market the day of issue. reniver aoe — : Colors For Electric Light Bulbs. a , the laboratories: of E. I. du Pont de ie iclivwiac tas bed cecod Acids Soe Seed -... 1 sas 50 Belladonna -__-. @1 44 : a: to give "Boric (Powd.) .. 12 30 Cubebs -_-... a § SG@ 7) Renscin —____. = Nemours & Co., which is meant to giv sieaded: on tae. - = uo | ta 7 50@7 75 Benzoin Gompd. @2 40 new life to rubber by checking the gh Carbolic 38 @ 44 SBucalyptus -... 1 25@1 60 Buchu —____-.._. @2 16 Hecicuctive effects ai oxyees. In de- White shellac ------------ SOME: fee @ 70 Hemlock, pure.. 2 00@2 25 Cantharadies -.. @2 52 oe co 7 Powdered rosin 22.20 | 1 ounce Muriatic @ 8g Juniper Berries. 4 50@4 75 Capsicum -.-.- @2 28 scribing the ‘product, the company i Nite 0 @ 15 Juniper Wood -160@1 75 Catechu -____-_.. @1 44 sc Dent ooo 1 dram Oxalic @ 25 Lard, extra _... 1 55@165 Cinchona —______ @2 16 says that if it were not for the de- Alcohol 10 ounces Sulphuric @ 8 i No. 1 ---- 1 tone 40 Colchicum “__- @1 80 cass ee i : ce : vender Flow... 6 0: 25 Cubebs -_-_.. @2 76 terioration caused ‘by the oxygen Agta ic Gay cob coc oe 7 ¢ Gar’n. 85@1 20 Digitalis @2 04 the air, such products as rubber thread, se ; oe tena 4 00@4 25 Gentian “= gi 35 ike badeiield sivinc and Anilin dyes are used for coloring [Amumcnia tna ae io a o3 2s oe Veer oO ee the bulbs of incandescent lamps. These Water, 26 deg... 06 @ 16 Linseed, boiled, bbl. @ 83 Guaiac, Ammon... @2 04 billiard cushions would last indefinite- : : Ce . Water, 18 deg... 05%@ 13 Linseed, bid. less 90@103 fodine _........ @1 25 ie ttl ed Heck ais _ = be dissolved in amyl acetate or iN — Water’ 14 deg.-- 04%@ 11 Linseed, raw, less 87@1 00 fodine, Colorless. @1 60 LY, anc the useful lite of matting, a photographer’s collodin. The bulbs conorae — ae @ = yan 7 ho ig oz. i 1 = fran, Clo. _.____. @1 Pr nae wan and hose would be greatly shell ‘Ge elkaned™‘thoranuily and oride (Gran. @ Po socgg ama ; eae oe = “4 Se : dried, coated with the white of egg Balsams SS 2 85@3 25 Nux Vomica -_.- @1 80 There are few tires used on pleasure. : Ae ae ies yellow -..._-.. Opium ._..._____ @5 40 : and dried. The dye will then adhere Copaiba __...__ 1 00@1 25 Olive, Malaga, Opium, Camp. @1 44 cars that do not suffer a serious loss Ginnie be af Fir (Canada) .. 2 75@3 00 green 2 85@3 25 Opium, Deodorz'd @65 40 : ; ob as i ine irmly to the glass. Fir (Oregon) -- 65@100 Orange, Sweet . 5 00@5 25 Rhubarb _...____ @1 $2 in tread abrasion resistance due to i Cae Bora 2 ee 3 00@3 25 Origanum, pure. 2 50 oxidation before they are ultimately Sawdust Is Valuable. PO)) 2 00@2 25 Origanum, com’! 1 00@1 20 ; 4 ae Feducte: ficies cieduse and Pennyroyal ____ 3 25@8 60 worn out, the company says, even ndustries producing sawdust anc ile Peppermint = 5 5005 zo us : : 3 i : ee eee uc H ose, pure __ 13 60 though they may be placed in service considering it as a waste product, will Gaggia (ordinary). 26@ 30 eae ites 1 201 60 Lead, red dry __ 134%@13% shortly after vulcanization. The anti-oxidant produced has been called neozone, and has been thorough- ly tested for use on various types of rubber compounds. It also serves to counteract the effect of high tempera- tures, and is of importance to bus and truck tubes which are simultaneously exposed to high temperatures and to air. —__.>2— France as a Walnut Fac‘or. France is by far the most important source of supply for the walnuts 4m- ported into the United States. The bulk of these imports from France consist of walnut meats but imports of walnuts in the shell also im- portant. Such imports during the past five crop years have averaged 14,570,- 000 pounds of walnut meats and 6,- 595,000 pounds of walnuts in the shell. In other words France supplied on an average during these years approxi- mately 70 per cent. of the shelled wal- nuts and 28 per cent. are of the walnuts find valuable information in a bulletin containing the results of a survey by Axel H. Oxholm, director of the Na- tional Committee on Wood Utilization of the Department of Commerce. Ac- cording to Mr. Oxholm, sawdust in itself and as wood flour produced by smple grinding process is being put to many ranging from dolls to dynamite. uses, ——— Not in a Book. A pacifist gentleman stopped to try to settle a juvenile row. “My boy,’ he said to combatants, “do you know Good Book says about fighting? “Aw!” snorted the youth, “fightin’ ain’t one of them things you kin get mister.” one of the what the 3 out of a book, Gall Stones—Bilious Colic Why neglect such a serious disease when the cause can be removed and further formation of Gall- Stones prevented. Send for free booklet. Dr. N. ST. GEORGE, 120 Boylston St., Boston, Mass. Single Entry Ledgers Pass Books Journals ask our salesmen. MANISTEE Blank Books for LQ25 Double Entry Ledgers Long Day Books Counter Books Day Books Order and Tally Books Remember we stock complete line, all sizes and prices. Drop in and see our samples or Hazeltine & Perkins Drug Company Michigan Cash Books Records GRAND RAPIDS Cassia (Saigon).. 50@ 60 Sassafras (pw. 50c) @ 650 Soap Cut (powd.) SOG 22 20@ 30 Berries 26 Juniper oo 19 326 Prickly Ash _ww§=6@ Extracts Pileories 20) 60@ 65 Licorice, powd. _.. 60@ 70 Flowers Arniecy 200 1 75@1 85 Chamomile (Ged.) @ 60 Chamomile Rom... @ 650 Gums Acacia, Ist 50@ 55 Acacia, 2nd _... 45@ 650 Acacia, Sorts _.. 20@ 25 Acacia, Powdered 35@ 40 Aloes (Barb Pow) 25@ 35 Aloes (Cape Pow) 25@ 35 Aloes (Soc. Pow.) 65@ 70 Asafoetida ______ 50@ 60 POW 75@1 00 Camphor __. 85@ 90 Guaieae 0 @ 80 Guaiac, pow’d __ $0 Bing i 25 Kino, powdered__ 1 20 Myrrh oe Myrrh, powdered 228 qqc00 z Opium, powd. 19 65@19 92 Opium, gran. 19 65@19 92 Shellac 20 65@ 80 Sileliae = 3. 75@ 90 Tragacanth, pow. @1 75 Tragacanth ....1 765@2 25 Turpentine .._... @ 30 Insecticides APSOMG 220. 08@ 20 Blue Vitriol, bbl. @ O17 Blue Vitriol, less 08@ 15 Bordea. Mix Dry 13@ 22 Hellebore, White powdered .__.._ 18@ 30 Insect Powder __ 35@ 45 Lead Arsenate Po. 144% @26 Lime and Sulphur PY @ 28 Paris Green -... 22@ 32 Leaves Buchy 20. @1 00 Buchu, powdered @1 10 Sage, Bulk __-.._ 25 30 Sage, % loose —. 40 Sage, powdered__ @ 35 Senna, Alex. -_... 50@ 175 Senna, Tinn. pow. 30@ 85 Uva Ural ls ) Olis Almonds, Bitter, true 2 7 50@7 76 Almonds, Bitte arti ficial see 3 00@8 235 Almonds, Sweet, true 2. 1 60@1 80 Almonds, Sweet, imitation -_... 1 00@1 26 Amber, crude _. 1 25@1 60 Amber, rectified 1 50@1 75 MO 1 40@1 60 Bergamont ____ 9 00@9 25 Cajeput -_..--- 1 60@1 75 Cansia oo 3 50@8 75 Cantor 2. 1 45@1 70 Cedar Leaf _... 2 00@2 25 Citronella ..... 1 25@1 60 Cloves 2. 2 50@2 76 Cocoanut _____. 25@ 35 Cod Liver _.---. 2 00@2 50 Croton... 2 00@2 26 Sandelwood, E. ee ee 10 50@10 75 Sassafras, true 1 75@2 00 Sassafras, arti’] 75@1 00 Spearmint -..... 8 00@8 25 Sperm _..... - 1 560@1 75 any oo 7 00@7 25 Tar USP 1... 5@ 75 Turpentine, bbl. _. @ 59 Turpentine, less_ 66@ 49 Wintergreen, feat 2 6 00@6 25 Wintergreen, sweet bireh .. 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed -..__ 6 00@6 25 Wormwood -. 15 00@15 25 Potassium Bicarbonate -... 35@ 40 Bichromate ____. 15@ 26 Bromide 69@ 85 Bromide ........ 54@ 71 Chlorate, gran’d 23@ 30 Chlorate, powd. or Xtal _..._ 16@ 25 Cyanide =. 8. 30@ 90 lodide 22.2.0. 4 36@4 55 Permanganate __ 20@ 30 Prussiate, yellow 40@ 50 Prussiate, red @ 70 Sulphate _..__ 35@ 40 Roots Alkanet 30@ 35 Blood, powdered. 35@ 40 Calamus 35@ 75 EKlecampane, pwd. 25@ 30 Gentian, powd... 20@ 30 Ginger, African, powdered ___.__ 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered -_..._ 45@ 60 Goldenseal, pow. @8 00 Ipecac, powd. —_ @6 00 Eicorice .... 35 40 Licorice, powd... 20 30 Orris, powdered. 30@ 40 Poke, powdered. 35@ 40 Rhubarb, powd... @1 00 Rosinwood, powd. @ 40 Sarsaparilla, Hond. eround — | @1 10 Sarsaparilla Mexican, Glycerine ........ 32@ 62 Seuillg <2... 28. 35@ 40 Squills, powdered 70m 80 Tumeric, powd... 20@ 25 Valerian, powd... @1 00 Seeds Anise: 232! @ 365 Anise, powdered 35@ 40 Bird, la ........ H@ 27 Canary ...._... 10@ 16 Caraway, Po. .30 25@ 30 Cardamon —_..... 3 25@3 50 Coriander pow. .30 20@ 26 DOP oo 15@ 20 Fennell 2... eo 50 Bias 1@ 15 Flax, ground -... 7@ 165 Foenugreek, pwd. 15@ 26 Hemp ....... 8@ 15 Lobelia, powd. .. @1 60 Mustard, yellow 118 25 Mustard, black... 20@ 25 Pepgy _......... 15@ 30 Quince 1 2591 60 Rane 2.02 15@ 20 Sabadilia ces 60@ 70 Sunflower -_---- 11%¥@ 15 Worm, American 30@ 40 Worm, Levant ~ 5 25@5 40 Tinctures Aconite __......... @1 80 Alges _.... @1 56 Armee: 2. 1 50 Asafoetida -.-._ @2 28 Lead, white dry 13% @13% Lead, white oil__ 134 @13% Ochre, yellow bbl. @ 2% Ochre, yellow less 3@ 6 Red Venet’n Am. 4g 7 a ——— Eng. 4@ 8 Rutty 2... 5@ 8 Whiving, bail _.. @ 4% Whiting —......_ 5%@ ’ L. H. P. Prep... 2 90@3 ¢- Rogers Prep. .. 2 90@3 ¢ Miscellaneous Seeereie See 57@ 7a Sa ce SUE Gn 08@ 12 fe powd. and ground ._..__.. 0o9@ 15 Bismuth, Subni- trate 2 83@3 08 Borax xtal or powdered -... 6%@ 16 Cantharades, po, : bu@2 ov Calomel __.___._ 2 72@2 82 Capsicum, pow’d 35@ 40 Carmina —.... 7 0O0@7 50 Cassia Buds _... 35@ 40 Cloves 0. 50@ ba Chalk Prepared. 14@ 16 Chloroform -... 53@ 60 Chloral Hydrate 1 20@1 5u Cocaine -- 12 85@13 50 Cocoa Butter .... 70@ 90 Corks, list, less. 40-10% Copperas __._.. 2%@ 10 Copperas, Powd. 4@ 10 Corrosive Sublm 2 25@2 30 Cream Tartar __ 35@ 45 Cuttle bone -..._ 40@ 50 Dextring ..... 6 16 @ Dover’s Powder 4 00@4 50 Emery, All Nos. 10@ 15 Emery, Powdered @ 16 Epsom Salts, bbls. @ 3% Epsom Salts, less 3%@ 10 Ergot, powdered .. @3 50 Flake, White -. 15@ 20 Formaldehyde, Ib. eae Gelatine _...._. 80@ Glassware, less 55%. Glassware, full case 60%. Glauber Salts, bbl. aces Glauber Salts less 04@ Glue, Brown ... 21@ i Glue, Brown Grd 15@ 20 Glue, Whte -... "=a 35 Glue, white grd. 25 35 Glycerine = 28@ 48 ODM oo @ 9% lodine —......... 6 45@7 00 Iodoform ..2.... 8 00@8 30 Lead Acetate .. 20@ 380 Mace @1 50 Mace, powdered. @1 60 Menthol -....... 7 50@8 00 Morphine -_.. 12 83043 98 Nux Vomica -... 30 Nux Vomica, pow. 15@ 325 Pepper, black, pow 50@ 60 Pepper, White, pw. 65@ 75 Pitch, Burgudry 20@ 325 Quassi ee 12 16 Quinine, 5 oz. cans 59 Rochelle Salts =~. ue 40 Sacharine -..... 60@2 76 Salt Peter -.... ~ ne 22 Seidlitz Mixture. 30@ 40 Soap, green .... 15@ 30 Soap mott cast. _. @ 25 Soap, white castile cas @15 0 Soap, white castile less, per bar .. @1 Soda Ash -..._.. 3@ Soda Bicarbonate Pi. 10 Soda, Sal -..... 08 Spirits Ce 20 Sulphur, roll -... 34@ 10 Sulphur, Subl. Tamarinds —-see- Tartar Emetic .. Turpentine, Ven. Vanilla Ex. pure 1 50@3 00 Vanilla Ex. pure 3 36@3 60 o@ 11 Zinc Sulphate —. 28 MICHIGAN TRADESMAN . December 7, 1927 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and country mercharts will have their orders filled at market prices at date of purchase. ADVANCED Dill Pickles Beans Matches DECLINED AMMONIA Arctic, 10 oz., 3 dz. cs. 3 Arctic, 16 oz., 2 dz. cs. 4 Arctic; 32 oz., 1 ds. cs. 3 Quaker, 36, 12 oz. case 3 10 Ib. paiis, per doz. 8 50 15 Ib. pails, per doz. 11 95 25 Ib. pails, per doz. 19.15 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, 10c, doz. _... 36 Royal, 6 oz., do. _... 2 70 Royal, 12 oz., doz. __ 5 20 Peoye, © th. 2 31 20 Rocket, 16 oz., doz... 1 25 K. C. Brand Per case 10c size, 4 doz. .._... 3 70 15¢ size, 4 doz. ...... 5 50 20c size, 4 doz. _.____ 7 20 25c size, 4 doz. ____.. 9 20 bOc size, 2 doz. _._.._ 8 80 S0c size, 1 dos. _.__ 8 85 10 Ib. size, % doz. ____ 6 75 Freight prepaid to jobbing point on case goods. Terms: 30 days net or 2% cash discount if remittance reaches us within 10 days from date of invoice. Drop shipments from factory. BEECH-NUT BRANDS. BLUING The Original Condensed BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 Corn Flakes, No. 102 Pep, Pep, . 1 Krumbles, No. 424 -.. 3 70 Bran Flakes, No. 624 Bran Flakes. No. 602 Post’s Brands. Grape-Nuts, 24s __... 3 80 Grape-Nuts, 100s -.-. 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 9 5 00 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Postum Cereal, No. 1 2 70 Post Toasties, 36s .. 2 85 Post Toasties, 24s _. 2 85 Post’s Bran, 24s -_.. 2 70 BROOMS Jowen, Gcm, 3. 5 25 Standard Parlor, 23 Ib. 8 25 Fancy Parlor, 23 lb._. 9 25 Ex. Fancy Parlor 25 Ib. 9 75 ~il Fey. Parlor 26 Ib. . 00 BRUSHES Scrub Solid Back, 8 in. _._. 1 50 Solid Back, 1 in. .... 1 175 Pointed Ends -___.... 1 2 Stove eNO 1 80 WO. Oe 2 00 Peeress oo 2 60 Shoe No. £5) 2 26 NO. 2) 3 00 BUTTER COLOR Dandgelion ___.._ — 3 85 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. _____ 12.8 Paraffine, 6s ___.____ 14% Paraffine, 128 ~---____ 14% Witching 2. 40 Tudor, 6s, per box __ 30 CANNED FRUIT Apples, 3 lb. Standard 1 50 Apples, No. 10 _. 5 15@5 75 Apple dauce, No. 10 8 Ww Apricots, No. 1 1 —. 00 Apricots, No. 2 .-.-- 3 00 Apricots, No. 2% 3 40@3 90 Apricots, No. 10 8 50@11 00 Blackberries, No. 10 8 60 Blueber's, No. 2 2 00@2 . Blueberries, No. 10 __ 12 50 Cherries, No. 2 -... 3 75 Cherries, No. 2% --.. 4 25 Cherries, No, 10 -.. 14 00 Loganberries, No. 2 __ 3 00 Loganberries, No. 10 10 00 Peaches, No. 1 1 ——e 16 Peaches, No. 1, sliced 1 26 Peaches, No. i ae Peaches, No. 2% Mich 2 20 Peaches, 2% Cal. 3 00@3 =4 Peaches, 10, Mich. .. 8 5 Pineapple, i - 8 8 Pineapple, 2 sli. _.... 2 60 P’apple, 2 br. sl. -... 2 40 P’apple, 2%, sli. ----. 3 00 P’apple, 2, cru. -.... 2 60 Pineapple, 10 cru. —. ; on Pears, No. 2 ......._{ 3 13 Pears, No. 24 —.... 3 Plums, No. 2 .. 2 40@2 60 Plums, No. 2% ------ -2 9 Raspberries, No. 2 blk 3 25 Raspb’s, Red, No. 10 13 60 Raspb’s Black, Ne. 1) ks Rhubarb, No. 10 4 75@5 50 Strawberries, No. 10 12 60 CANNED FISH Clam Ch’der, 10% oz. 1 35 Clam Ch., No. 3 -_.--. 3 50 Clams, Steamed, No. 1 2 00 Clams, Minced, No. 1 8 26 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 oz._ 2 50 Chicken Haddie, No. 1 3 76 Fish Flakes, small .. 1 36 Cod Fish Cake, 10 oz. 1 35 Cove Oysters, 5 oz. . 1 66 Lobster, No. %, Star 2 90 Shrimp, 1, wet ----.. 2 26 Sard’s, % Oil, Key —. 6 10 Sardines, % Oil, k’less 5 50 Sardines, % Smoked 6 75 Salmon, Warrens, %s 2 80 Salmon, Red Alaska 3 75 Salmon, Med. Alaska 2 86 Sardines, Im. %, ea. 10@28 Sardines, Im., %, ea. 25 Sardines, Cal. 1 65@1 80 Tuna, Albocore ae 95 Tuna, 4s, Curtis, doz. 2 20 Tuna, %s, Curtis, doz. 3 50 Tuna, 1s, Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut 3 30 Bacon, Lge. Beechnut 6 40 Beef, No. 1, Corned __ 3 10 Beef, No. 1, Roast _._. 3 10 Beef, No. 2%, Qua. sli. 1 35 Beef, 3% oz. Qua. sli. 2 00 Beef, 4 oz., Qua. sli. 2 25 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions. s 3 45 Chili Con Ca., 1s 1 35@1 45 Deviled Ham, %s __. 2 20 Deviled Ham, %s _.. 3 60 Hamburg Steak & Onions, No, 1 __.... 3 15 Potted Beef, 4 oz. _.__ 1 10 Potted Meat, % Libby 62% Potted Meat, % Libby 92% Potted Meat, % Qua. 90 Potted Ham, Gen. % 1 86 Vienna Saus., No. % 1 46 Vienna Sausage. Qua. 95 Veal Loaf, Medium __ 2 65 Baked Beans Campbells, le free 5 _. 1 16 Quaker, 18 oz. Fremont, Ne, 2 < : “1 10 Snider, No. 1 Snider, No. 2 25 Van Camp, small _... 86 Van Camp, Med. -_.- 1 15 CANNED VEGETABLES. Asparagus. No. 1, Green tips . 3 76 No. 244, Large Green 4 50 W. Beans, cut 2 1 si 76 W. Beans, 10 Green Beans, 2s 1 es 26 Green Beans, 10s _. @7 60 L. Beans, 2 gr. 1 35@2 65 Lima Beans, et : 15 Red Kid, No. 2 -..... 1 35 Beets, No. 2. a 1 75@2 40 Beets, No. 2, cut 1 10@1 36 Beets, No. 3, cut -..- 1 60 Corn, No. 2, stan. — 1 16 Corn, Ex. stan. No. 32 1 35 Corn, Nu, 2, Fan. 1 80@z2 3a Corn, No. 10 -. 8 00@10 75 Hominy, No .3 1 00@1 15 Okra, No. 2, whole __ 2 00 Okra, No. 2, cut -.. 1 66 Dehydrated Veg. Soup 90 Dehydrated Potatoes, lb. 45 Mushrooms, Hotels ~. 33 Mushrooms, Choice, 8 oz. 40 Mushrooms, Sur Extra 50 Peas, No. 2, E. 65 Peas, No. 2, Sift, sump 2 a Peas, No. 2, Ex. Sift. a 2.) - 2 25 Peas, Ex. Fine, French 26 Pumpkin, No. 3 1 36@1 6¢@ Pumpkin, No. 10 4 00@4 75 Pimentos, %, each 12@14 Pimentoes, %, each _ 27 Sw’t Potatoes, No. 2% 2 26 Sauerkraut, No.3 1 35@1 60 Succotash, No. 2 1 65@2 50 Succotash, No. 2, glass 2 80 Spinach, No. 1 ----- 1 26 Spnach, No. 2. 1 60@1 90 -_—-- Spinach, No. 3-- . 25@2 60 Spinach, No. 10. 6 50@7 0 Tomatoes, No. 2 1 20@1 30 Tomatoes, No. 3, 1 90@2 25 Tomatoes, No. 10__ @s8 0 CATSUP, B-nut, small —_--.---. 1 90 Lily of Valley, 14 oz... 2 60 Lily of Valley, % pint 1 75 Paramount, 24, 88 -.__ 1 4@ Paramount, 24, 16s .. 2 36 Paramount, Cal anes : Sniders, 8 oz. -..----- Sniders, 16 oz. -.------ 3 HH Quaker, 8 oz. -----... 1 25 Dunaker, 10 oz. —_____.. 1 40 Quaker, 14 oz. -----.. 1 90 Quaker, Gallon Glass 12 50 Quaker, Gallon Tin -- 8 00 CHILI SAUCE Snider, 16 ox. __.._.._ 3 30 Snider, 8 oz. —....- -— 2 30 Lilly Valley, 8 oz. .. 2 26 Lilly Valley. 14 os. .. 3 26 OYSTER COCKTAIL. Sniders, 16 oz. _.-..... 3 36 Sniders, 8 oz. _.-.... 3 36 CHEESE. Roquefort _.----.. en Kraft, small items 1 65 Kraft, American .. 1 66 Chili, small tins -. 1 65 Pimento, small tins 1 65 Roquefort, sm. tins 2 25 Camembert. sm. tins 2 26 Wisconsin Daisies ____ 30 longo Michigan Daisy —-____ 3 ham Sale ........-.. Back oo 238 CHEWING GUM. Adams Black Jack ___. 65 Adams Bloodberry ___. 65 Adams Dentyne ________ 65 Adams Calif. Fruit __.. 65 Adams Sen Sen -________ 65 Beeman’s Pepsin __..._ 65 Beechnut Wintergreen_ 70 Beechnut Peppermint — 70 Beechnut Spearmint -__ 70 Doublemint Peppermint, Wrigleys __ 65 Spearmint, Wrgileys __ 65 suicy Trait 65 Wrigley’s P-K _ __..__ 65 ARI 65 SRBDOITY 2 65 COCOA. Droste’s Dutch, 1 Ib._. 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, \% Ib. 2 35 Droste’s Dutch, 5 Ib. 60 Chocolate Apples ___. 4 50 Pastelles, No. 1 __-__12 60 Pastelles, % Ib. —_-_-- 6 60 Pains De Cafe ___-_ __ 3 60 Droste’s Bars, Delft Pastelles 1 lb. Rose Tin Bon Bons Ls 0D Bone 2 9 00 13 oz, Creme De Cara- Ce 3 20 12 oz. Rosaces ___...10 80 % Ib. Rosaces 7 80 % Ib. Pastelles _---. 3 40 Langues De Chats _. 4 80 CHOCOLATE. Baker, Caracas, %8 -_-. 37 Baker, Caracas, 4s __-. 85 COCOANUT Dunham's 15 Ib. case, %s and Ks 48 ib ib. cane, 345. 47 iS ib. cata, BS -____-_ 46 CLOTHES LINE. Hemp, 50 ft. ____ 2 00@2 25 Twisted Cotton, fe 2 0@4 00 Braided, 50 ft. .....-: 25 Sash Cord _.._ 3 50@4 00 HUME GROCER CO. ROASTERS COFFEE ROASTED 1 Ib. Package MeWOHe 92 a 35 Apert 27 COIR 41 MEOW 39 Morton House --_ -.- 46 rene 36 Royal Club _.... 4.4 40 McLaughlin’s Kept-Fresh Vaccum packed. Always fresh. Complete line of high-grade bulk coffees. W. F. McLaughlin & Co., Chicago. Maxwell House Coffee. Li. ting 2 | a8 S720, ae. oes 1 42 Coffee Extracts Mm. ¥., per 100 12 Frank’s 50 pkgs. __ 4 25 Hummel’s 560 1 Ib. 10% CONDENSED MILK Leader, 4 doz. -..._- 7°00 Hagie, 4 doz. _______ -- 9 00 MILK COMPOUND Hebe, Tall, 4 doz, __ 4 60 Hebe, Baby, 8 do. __ 4 40 Carolene, Tall, 4 doz.3 80 Carolene,: Baby __..._ 3:60 EVAPORATED MILK Quaker, Tall, 4 doz.__ 4 80 Quaker, Baby, 8 doz. 4.70 Quaker, Gallon, % doz. 4 70 Carnation, Tall, 4 doz. 5 16 Carnation, Baby, 8 dz. 5 05 Oatman’s Dundee, Tall 6 15 Oatman’s D’dee, Baby 5 00 Every Day, Tall -__._ 5 00 Every Day, Baby _.._ 4 90 Pe, Ta 5 15 Pet, Baby, 8 oz. ...-.- 5 05 Borden’s Tall _....... 5 15 Borden's Baby -.__. ~~ 5 05 Van Camp, Tall __.__ 4 90 Van Camp. Baby ____ 3 75 CIGARS G. J. Johnson's Brand - G. J. Johnson Cigar, 100 2 75 00 Worden Grocer Co. Brands Master Piece, 50 Tin. 35 00 Masterp’ce, 10, Perf. 70 00 Masterp’ce, 10, Spec. 70 00 Mas'’p., 2 for 25, Apollo95 00 In Betweens, 5 for 25 37 50 Canadian Club 35 00 Little Tom: ......_.... 37 50 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Webster Cadillac _._. 75 00 Webster Knickbocker 95 00 Webster Belmont. 110 00 Webster St. Reges 125 00 Bering Apollos -... 95 00 Bering Palmitas —. 116 00 Bering Delioses __.. 120 00 Bering Favorita -... 135 00 Bering Albas ._--.- 150 00 CONFECTIONERY Stick Candy _ Standard Pure Sugar Sticks 600s 4 bY Big Stick, 20 Ib. case 20 Mixed Candy Kindergarten —-_..__. -- 17 er pag RM TCR gar 14 Lk: Oo —_ a2 Piesch Creams 1...) 16 Paris Creams —._.._.... 17 Grocers — a2 Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 75 Choc Marshmallow oe 1 70 Milk Chocolate A A ey Nibble Sticks —_...__ 1 85 No. 12, Choc., Light — 1 65 Chocolate Nut Rolls — 1 86 Magnolia Choc -.... -— 1 25 Gum Drops Pails Anise 2 ann 16 Champion Gums -.... -- 16 Challenge Gums -...... 14 WOVOTIG 19 Superior, Boxes ___.--.. 23 Lozenges Pails A. A. Pep. Lozenges 17 A. A, Pink Lozenges 16 A. A. Choc. Lozenges 16 Motto Hearts 19 Malted Milk Lozenges 21 Hard Goods Pails Lemon Drops -_------. 18 O. F. Horehound dps. .. 18 Anise Squares -.---.-. 18 Peanut Squares -_-..... 17 Horehound Tablets __-. 18 Cough Drops Bxs Patnmms ...... 1 36 Smith Bros. .......... 1 60 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 4 oz. pkg., 48s, case 3 40 Specialities Walnut Fudge -....._. 23 Pineapple Fudge ~_..... 22 Italian Bon Bons ..... 17 Banquet Cream Mints. 27 Silver King M.Maliows 1 36 Bar Goods Walnut Sundae, 24, 5c 76 Neapolitan, 24, 5¢ ~____ 75 Mich. Sugar Ca., 24, 5c 75 Pal O Mine, 24, 5¢ _.._ 75 Malty Milkies, 24, 5e __ 75 Lemon Rolls COUPON BOOKS 50° Economie grade «250 100 Economic grade 4 60 500 Economic: grade 20 60 1000 Economic grade 37 60 ‘Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR © >. Boxes _ 28 DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice __ 20 Evaporated, Fancy .__ 23 Evaporated, Slabs 10 1b. box 2. 40 Currants Packages, 14 oz. _..__. 19 Greek, Bulk, lb —_-___ 19 Oates Dromedary, 36s --._ 6 76 Peaches Evap. Choice ~....... Evap. Ex. Fancy, P. P. 28 Peel Lemon, American -.. 30 Urange, American ___. 30 Raisins Seeded, bulk ~___--____ 9 Thompson’s s’dles blk 8 ‘’-hompson’s seedless, 1D O68 10% Seeded, 15 oz. -----.-_ 10% California Prunes eae 25 lb. boxes..@06 60@70, 25 lb. boxes_-@08 50@60, 25 lb. boxes__@084 40@50, 25 lb. boxes._.@10 30@40, 25 lb. boxes_.@10% 20@30, 25 lb. boxes__.@16 18@24, 25 lb. boxes__.@20 FARINACEOUS GOODS Beans Med. Hand Picked __ 07 Gal: Tamas eS 09 Brown, Swedish _____ 071% Red Kidney eee hike 09 Farina 24 packages —.___--. 2 50 Bulk, per 100 Ibs. —.-- 06% Hominy Pearl, 100 lb. sacks — 3 60 Macaronl Mueller’s Brands 9 oz. package, per doz. 9 oz. package, per case 2 60 Bulk Goods Elbow, 20 Ib. Egg Noodle, 10 lbs. -. 14 Pearl Barley eer pe 4 60 O00) 2 - 7 00 Barley Grits .-.....-.. 5 00 Peas Scotch, Ib., ..--... atten Ob Split, Ib. yellow -..... 08 Split green -....-.. - 08 Sage Hast India 2600 10 Taploca Pearl, 100 lb. sacks .. 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant —. 3 50 FLAVORING EXTRACTS JENNINGS PURE FLAVORING EXTRACT Vanilla and Lemon oz. 9 00 is oz. 15 00 2% Ounce Taper Bottle 50 Years Standard. Jiffy Puneh 3 doz. Carton ___..___ 3 26 Assorted flavors, FLOUR V. C. Milling Co. Brands Lily White Harvest Queen ____ Yes Ma‘am Graham, 6 2 —- 3 4u FRUIT CANS F. O. B. Grand Rapids Mason Half pint -...W 2 atone 1 BO One pint —____ ee 2 ae One quart i. -...-... 9 10 Half gallon __..__ _--13 15 Ideal Glass Top. ial pint 9 00 One pint 2.2 9 30 One auart 22. 11 15 Half gallon -.._..... 15 40 i aaa Ti > December 7, 1927 MICHIGAN TRADESMAN 29 GELATINE -- 6 00 1 doz. case 4 doz. case_. 3 20 one doz. free with 5 cases, 26 oz., 3% 0oz., Jell-O, 3 doz. ........... 2 85 Minute, 3 doz, ____.--_ 4 05 Plymouth, White ___. 1 55 Quaker, 3 doz. __-.-- 55 JELLY AND PRESERVES Pure, 30 lb. pails __.-3 30 Imitation, 30 Ib. pails 1 75 l'ure, 6 oz., Asst., doz. 95 HKuckeye, 18 0z., doz. 2 00 JELLY GLASSES 8 oz., per doz. OLEOMARGARINE Van Westenbrugge Brands Carload Distributor Nucoag, 1 Ib. Nucoa, 3 and 5 Ib. as 20% Wilson & Co.’s Brands Oleo Certified ...2. 2 24 Nat J 8 Special Roll ~--------- 19 MATCHES Sayan 144 2). 4k 4 50 Diamond, 144 box _ 5 75 Searchlight. 144 box_- 9 15 Ohio Red Label, 144 bx 4 20 Ohio Blue Tip, 144 box 5 70 Jhio Blue Tip, 720-le 4 25 Blue Seal, 144 5 20 Reliable, tae 00 4 S ov pagora, baa oo Safety Matches Quaker, 5 gro. case__ 4 50 MOLASSES Molasses in Cans Dove, 36, 2 lb. Wh, L. 5 60 Dove, 24, 2% Ib Wh. L. 5 20 Dove, 36, 2 Ib. Black 4 30 Dove, 24, 24% Ib. Black 3 90 Dove, 6 10 Ib. Blue L. 4 45 Palmetto, 24, 2% lb. 5 76 NUTS—Whole Almonds, Tarragona 26 Brazil, New --_--_---- 27 Fancy Mixed _....-.. 25 Filberts, Sicily ------ 22 ' Peanuts, Vir. roasted 10% Peanuts, Jumbo, std. 144 Pecans, 3 star ------ 20 Pecans, Jumbo ------ 40 Pecans, Mammoth -- 50 Walnuts, California __ 28 Salted Peanuts Pancy, No. ft 2... 1b% Shelled Almonds __. : 68 Peanuts, Spanish, i250 1b, bases oo 12% Bilberts .._-_...__.__ 32 Pecans Salted -.... 1 05 Wearnuts | 70 MINCE MEAT None Such, 4 doz. --_ 6 47 Wuaker, 3 doz. case __ 3 50 Libby, Kegs, wet, lb. 22 OLIVES Bulk, 5 gal. keg ---- 10 00 Quart Jars, dozen --_ 6 50 Bulk, 2 gal. keg ---. 4 25 Pint, Jars, dozen ---_ 3 75 4 oz. Jar, plain, .doz..1 35 5% oz. Jar, pi., doz. 1 60 8% oz. Jar, plain, doz. 2 35 ae oz, Jar, Pl. do... 4 25 3 oz. Jar, Stu., doz. 1 35 6 oz. Jar, stuffed, dz. 2 50 9 oz. Jar, ye — 3 50 12 Jar, Stuffe ia Sale Recah 4 50@4 75 20 oz. Jar; stuffed dz, 7 00 PARIS GREEN TON ee 31 CS ie 29 28. and G8 22202 27 PEANUT BUTTER Bel Car-Mo Brand 24 1 Ib. Tins 2... 8 oz., 2 do. in case__ 15 Ib. Dae oo os a0 1b, patie 222) PETROLEUM PRODUCTS. From Tank Wagon. Red Crown Gasoline __ 11 Pork Fight Hors 2200 15 Medium hogs --.----- 15 Reavy hogs 222.0 14 Loin, Med. 2. 22 Ets 19 Shoulders: 20060 16 Sparerips 22 16 Neck bones —..._..._ 06 rum mMings;, 2 V5 PROVISIONS Barreled Pork Clear Back __ 25 00@28 00 Short Cut Clear26 00@29 00 Dry Sait Meats DS Bellies __ 18-20@18-19 Lard Pure in tierces ______ 14% 60 Ib. tubs ___.advance % 50 Ib, tubs ___.advance % 20 lb. pails ____advance 10 lb. pails _._..advance % 5 Ib. pails _.._-.advance 1 3 lb. pails _.__.advance 1 Compound tierces Compound, tubs aoe us Saus Red Crown Ethyl -_-_- Nise. 16 Solite Gasoline —_______ 1 liver oe 15 BPrankfort 20000 20 In Iron Barrels Pork 2 ease Perfection Kerosine __ 13.6 Veal _.. Gas Machine Gasoline 37.1 Tongue, Jellied ______ a Vv. M. & P. Naphtha 19.6 Headcheese __.______ 18 1ISO-VIS MOTOR OILS Smoked Meats | Hams, Cer., 14-16 ih. 23@24 Lict a ee enreate Hams, Cert., Skinned Bight —-------__-______ oo. ts ie 23@24 Megara: 20 77.1 Fam dried beef Heavy U1 if fa IT nnChes ---—————-——— @35 olarine lron Barrels Eae@Rr. oo 65.1 Medium 20000 65.1 RlCAVY 65.1 Special heavy -_----__ 65.1 Extra heavy oo 65.1 Polarine “BR 2 65.1 Transmission Oil --.. 65.1 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 25 Parowax, 100 Ib. __.. 9.3 Parowax. 40, 1 Ib. __ 9.5 Parowax, 20, 1 lb. -. 9.7 heme pe cel 1 Semdac, 12 pt. cans 2_75 Semdac, 12 qt. cans 4.65 PICKLES Medium Sour 5 gallon, 400 count -. 4 76 Sweet Small 16 Gallon, 3300 ~_.._. 28 75 & Galion, (50: 20 9 00 Dill Pickles Gal. 40 to Tin, doz. __ 9 00 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. ; 75 Bicvele 2 4 75 POTASH Babbitt’s, 2 doz. -... 2 75 FRESH MEATS Beef Top Steers & Heif. __ 22 Good St’rs & H’f. 154%@19 Med. Steers & Heif. 18 Com. Steers & Heif. 15@16 Veal OD ee 21 GOOG 20 MemuMm 28 18 Lamb Spring Lamb o.. . 25 Goo oo 23 Medium 22.0 22 FOOr So 20 Mutton POO 18 Mecinn 16 Poor Porte ee ew ewes — 13 California Hams __ Picnic Boiled Hama: oo 20 @22 Boiled Hams M36 Minced Hams __-- @17 Bacon 4/6 Cert. __ 24 @36 Beef Boneless, rump 28 00@30 00 Rump, new __ 29 00@32 00 Liver RICE Fancy Blue Rose ____ 06% Fancy Head ___._____ 09 Broken ROLLED OATS Silver Flake, 12 New Process __ Quaker, 18 Regular - ao Quaker, 12s Family __ Mothers, 12s, M’num Nedrow, 12s, China __ packs, 90 Ih. Jute RUSKS Holland Rusk Co. Brand 18 roll packages ___... 2 30 36 roll packages _____ 4 50 o> 63 69 BS et DO a oS 36 carton packages __ 5 20 18 carton packages __ 2 65 SALERATUS Arm and Hammer __ 3 75 SAL SODA Granulated, bbls. ____ 1 80 Granulated, 60 Ibs. cs. 1 60 Granulated, 36 2% Ib. packages’ Se 2 40 COD FISH Widdlies 16% — 1% lb. Pure __ 19% oe 1 40 Wood boxes, Pure __ 208 Whole Cod 11% HERRING Holland Herring Mixed. Keys 1 00 Mixed, ‘half bbls. __ 9 00 Maxed, bbis. .__ _. 16 66 Milkers, Kegs 9 110 Milkers, half bbls. __ 10 00 Milkers, bbls. 1 ie 60 K K K K. Norway __ 19 50 * 1D. pallies 1 40 Cut Laneh 1 45 RaneA 10 Th. hoxes ee 16 Lake Herring % bbl., 100 Ibs. ______ 60 Mackerel Tubs, 100 lb. fncy fat 24 50 Tubs, 50 count 9 00 Pails, 10 lb. Fancy fat 2 00 White Fish Med. Fancy, 100 lb. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. __ 1 365 E. Z. Combination, dz. 1 85 Dri-Foot, doz. __.____ 2 00 Bixbys, Doz 1 35 Shinola,. dow 0 90 STOVE coe Blackne, per doz Black Silk Paste, doz. 1 Enameline Paste, doz. 1 Enameline Liquid, dz. 1 BE. Z. Liquid, per doz. 1 40 Radium, per doz. Rising Sun, 1 2 1 3 per doz. 654 Stove Enamel, dz. 80 Vulcanol, No. 5, doz. 95 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. ____ 3 00 SALT Colonial, 24, 2 lb. _-.. 95 Colonial, 36-14% LL 1 25 Colonial, Iodized, 24-2 2 00 Med. No. I Bobls. ___. 2 66 Med. No. 1, 100 Ib. Dg. 85 Farmer Spec., 70 Ib. 95 Packers Meat, 50 Ib. 57 Crushed Rock for ice cream, 100 lb., each 75 Butter Salt, 280 Ib. bbl. 4 24 Block, 50 Ib. _.______ 40 Baker Salt, 280 Ib. bbl. 4 10 24, 10 Ib., per bale ___. 2 45 35, 4 lb., per bale ____ 2 60 50, 3 lb., per bale __.. 2 85 28 Ib. bags, Table _. 42 Old Hickcory, Smoked, Gl 1p. 22 ge 20 Per case, 24, 2 Ibs. .. 2 40 Five case lots -_ _.. 30 Iodized, 24, 2 Ibs. __-. 2 40 SOAP Am. Family, 100 box 6 30 Crystal White, 100 __ 4 05 Export, 100 ie. 4 00 Big Jack, 60s __.._.__ 4 50 Fels Naptha, 100 box 5 60 Flake White, 10 box 4 05 Grdma White Na. 10s 4 00 Swift Classic, 100 box 4 40 20 Mule Borax, 100 bx 7 65 Wool, 100 box _____. 6 50 Jap Rose, 100 box ____. 7 85 Pairy,. 100 box ______ 4 00 Palm Olive, 144 box 11 00 Bava. 100 ho ... 4 90 Octagon, 120 _..._ 5 00 Pummo, 100 box ____ 4 85 Sweetheart, 100 box — 3 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 lIge. 3 50 Quaker Hardwater Cocoa, 72s, box __.. 2 86 Fairbank Tar, 100 bx 4 00 Trilby Soap, 100, 10c 7 30 Williams Barber Bar, 9s 60 Williams Mug, per doz. 48 CLEANSERS Sapo , i aii pais i 40 80 can cases, $4.80 per case Caper, 2 oz. WASHING POWDERS Bon Ami Pd, 3 dz. bx 3 Bon Ami Cake, 3 dz. 3 Brule Climaline, 4 doz. 4 Grandma, 100, 5c __-. 4 00 3 4 3 Grandma, 24 Large __ Gold Dust, 100s ______ 4 00 Gold Dust, 12 Large 20 Golden Rod, 24 ____._ 25 Jinx, 3 doz. La France Laun., 4 dz. Luster Box, 54 Old Dutch Clean. 4 dz TOS G49 C9 09 CO me om -~ ° Gectagon, S$Gea _..... 90 Rinse; 404 .. 20 Rinso, 248 0 25 meh No More, 100, 10 ie a 3 85 Rub No More, 20 Lg. 4 00 Spotless Cleanser, 48, 20 oz. Sani Flush, 1 doz. _. Sapolio, 3 doz. 3 2 3 Soapine, 100, 12 oz. _ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 24 Large _. 4 80 Speedee, 3 doz. -_._-_ 7 20 Sunbrite, 72 doz. _... 4 00 Wyandotte, 48 -____ 4 75 SPICES Whole Spices Allspice, Jamaica .... @26 Cloves, Zanzibar _.___ @36 Cassia, Canton —...__ @22 Cassia, 5c pkg., doz. @40 Ginger, African __--__ @19 Ginger, Cochin —____. @25 Mace, Penang ..____ 1 20 Mixed: No. to. @32 Mixed. 5c pkgs., doz. @45 Nutmegs, 70@90 ___.. @59 Nutmegs, 105-110 _. @52 Pepper, Black ______ @46 Pure Ground in Bulk Allspice, Jamaica ___. @3 Cloves, Zanzibar ~____ @46 Cassia. Canton —.____ @28 Ginger, Corkin .______ @3 Wiistard. 220 32 Maee, Fenane . 1 30 Pepper, Black _...__ @50 Nutmess 6 @62 Pepper, White —_____ @75 Pepper, Cayenne __.. @35 Paprika, Spanish _... @52 Seasoning Chili Powder, 15c ____ 1 35 Celery Salt. 3 oz. ..—ss«o9G Sage, 2 07. Ns 90 Onion Salt = 1 35 Garle 22.0 1 35 Ponelty, 33% 02. .__. 3 35 Kitchen Bouquet ____ 4 50 Laure] Leaves _______ 20 Marforam, 1 of. ____.._ 90 Savory, t oz . 90 ‘nvme, om 90 Tumeric, 2% oz. ____ 90 STARCH Corn Kingsford, 40 lbs. _... 11% Powdered, bags ____ 4 50 Argo, 48, 1 lb. pkgs. 3 60 Cream, 48- fo 4 80 Quaker, At 07% Gloss Argo. 48, 1 lb. pkgs. 3 60 Argo, 12, 3 lb. pkgs. 2 96 Argo, 8, 5 lb. pkgs. __ 3 35 Silver Gloss, 48, Is __ 11% Elastic, 64 pkgs. ____ 5 35 ‘Niger, 48-F 0 3 50 Tiger, G0 Ibs. 2. 06 CORN SYRUP Corn Blue Karo, No. 1% _. 2 42 Blue Karo, No. 5, 1 dz. 3 33 Blue Karo, No. 10 __ 3 13 Red Karo, No. 14% __ 2 70 Red Karo, No. 5, 1 dz. 3 71 Red Karo, No. 10 _ $ 61 Imit. Maple Flavor Orange, No. 1%, 2 dz. 3 15 Orange, No. 5, 1 do. 4 41 Orange, No. 10° ._.___ 4 2) Maple. Green Label Karo, Green Label Karo __ 5 19 Maple and Cane Mayflower, per gal. __ 1 55 Maple Michigan, per gal. .. 2 40 Welchs, per gal. ___. 3 16 TABLE SAUCES Lea & Perrin, large__ 6 00 Lea & Perrin, small__ 3 35 WEODNGM 5250 1 60 moval Mint . 30 2 40 Tabasco, 2 oz, _........ 4 25 Sho You, 9 oz., doz. 2 70 Ap), large — oc 5 20 A-1, small 2 15 ees 3 30 Zion Fig Bars LOR are vi (sean cere Stimulating and Speeding Up aed SP teay Obtainable from Your _ A Br TS (Oh vraty Zion Institutions & Industries EST Tarts ag Zion, Hlinois TEA Japan Medium 2). 27@33 €helee: 37@46 Baney 2-0 54@569 INo. F Nibns 2 54 i ik pke. Sifting _...__ 13 Gunpowder Chole, 2028 40 Pancy: 2 47 Ceylon Pekoe, medium —____.... 57 English Breakfast Congou, Medium .___-_. Congou, Choice ____ 35@36 Congou, Fancy __.. 42@43 Oolong Medium) 20. €holeq coe Waney 0 50 TWINE Cotton, 3 ply cone _._ 40 Cotton, 3 ply pails ___. 42 Wool, 6 ply _. 18 VINEGAR Cider, 40 Grain ____ a6 White Wine, 80 grain__ 26 White Wine, 40 grain__ 20 WICKING No. @ per gress ss 1G No. 1, per gross _. 1 25 No. 2, per gross __.. 1 50 No. 3, per gross ____ 2 00 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 60 Rochester, No. 3, doz. 2 00 Rayo, per @oz. _.._ 75 WOODENWARE Baskets Bushels, narrow band, Wire handles _____ 1 7 Bushels, narrow band, wood handles ____-. 1 80 Market, drop handle. 90 Market, single handle. 95 Market, extra _.___ 1 60 Splint, large _._.__._ 8 50 Splint, medium ____.. 7 50 Splint, small 6 50 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each_. 2 55 3 to 6 gal., per gal. _. 16 Pails 10 qt. Galvanized ____ 2 50 12 qt. Galvanized ____ 2 75 14 qt. Galvanized ._.. 3 25 12 qt. Flaring Gal. Ir. 5 00 1¢@ qt. Tim Dairy ____ 4 06 Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes. 70 Mouse, tin, 5 holes _. 65 Rat, wodd 1 00 Rat spring 1 00 Mouse, spring __..-__ 30 Tubs Large Galvanized __._ 8 75 Medium Galvanized __ 7 50 Small Galvanized _.._ 6 175 Washboards Banner, Globe ..... — 5 50 Brass, Single 6 00 Glass, single 6 00 Double Peerless _____ 8 50 Single Peerless ___. 7 60 Northern Queen _____ 6 60 Universal 2. 7 25 Wood Bowls Is in, Butter 00 IS tm, Hutter . 9 00 Win. Butter 2... 18 00 iS mm. Hotter 2. 25 00 WRAPPING PAPER Fibre, Manila, white. 05% No: 2 Fibre 2. | 08 Butehers Db. FE. =... ~- 06% rate 07% Kratt Stripe . 92. 09% YEAST CAKE Magic, 3 dow — 2... 2 70 Sunlight, 3 doz _.... 2 70 Sunlight, 1% doz. .. 1 35 Yeast Foam, 3 doz. __ 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 30 30 BETTER MERCHANDISING. Second Annual Conference Being Planned at Detroit. Plans for the Second Better Mer- chandising Conference and Exposition, to be held under the auspices of the Better Merchandising Association, in- cluding retailers in Michigan, Ohio, Indiana, and the Middle West, are now under way at Detroit. Headquarters have been established on the ballroom mezzanine floor at the Book-Cadillac Hotel, Charles W. Collier in charge. This event will take place February 15, 16 and 17 and the entire affair will be held at the Book-Cadillac Hotel. It will include Conference Sessions, De- partmentals and Exhibits. J. B. Sperry, of the Sperry Co., Port Huron, is President of the Association. Other governors include R. A. Chandler, of Sylvania, Ohio; F. O'Neill Carroll, of Coldwater; F. F. Ingram, of the Field Co., Jackson; Sidney W. Netzorg, of Schroder Bros. Co., Battle Creek; H. G. Frandsen, of Hastings; H. C. Jor- gensen, of Cadillac; F. E. Mills, of Lansing; Darious Mihlethaler, of Har- bor Beach; Chas. W. Miller, of Flint and E. E. Prine, of Detroit, Secretary- Treasurer. The Wholesale Merchants’ of the Board of Commerce will serve hosts and William of the bureau, with Bureau as convention Brown, chairman appointed F. E. Bogart, president of Farrand, Walliams & Clark, as eral chairman. Other officers include T. F. Ferguson and Julian Krolik, as has gen- associate chairmen, with H. F. Mur- phy as treasurer, E. E. Prine, as sec- retary, Chas. W. Collier, manager. Committee appointments will be an- nounced“at an early date. Mr. Sperry will serve as program chairman and will be associated with H. G. Frandsen, of Hastings. and Otto Louis, of Bay City, in the building of this program. It will be built entirely from the standpoint of the retailer and promises to include outstanding mer- chandisers, throughout the Un'‘ted States. The exposition, which will be on the ballroom floor of the Book-Cadillac Hotel, will include eighty booths, thirty-five of which have al- Wholesalers, manufacturers who sell to wholesalers and manufacturers selling appliances and other services used by retailers, are particularly invited to participate. The exposition is aimed to demon- strate Detroit's facilities as a whole- sale center and will include such lines as: Clothing and women’s garments Wholesale dry goods Children’s wear General merchandise Millinery Hardware Plumbing and heating supplies Shoes Groceries Electrical goods Paints—Paper Drugs and chemicals Furs Sporting goods Carpets and rugs Furniture Confectionery and bakery supplies Leather goods Jewelry, Optical display ready been requested. MICHIGAN TRADESMAN Musical goods Stationery and office supplies Show cases and counters The committee received many en- thusiastic comments about the First Better Merchandising Conference, held last March, and is planning to make the second affair serve an even greater purpose. —2»—___ Smoked Shoulder Makes a Good Meal. Improved methods of curing pork have been responsible for better smoked meat. When the job is well done there is little in the meat assort- ment that gives greater satisfaction to all members of the family than cuts from smoked hams, shoulders, butts, etc. The cut known by various names, them know there is no other cut that furnishes a really good dinner at so low a cost. The smoked shoulder used as a leader is usually what is known in the trade as “regulars.” This means that they have been the regular house run of good meat, but that no special curing or smoking methods were em- ployed in their preparation. There are a few packers who are putting out smoked shoulders, or “picnics,” pre- pared with the same care and employ- ing the same cure as used in connec- tion with meat costing considerable more than the cut referred to. They are almost always selected from young, high qualitied carcasses and advertised and sold under special trace “ames. We are not influenced by the trade C. W. Collier. such as “Calla,” “little ham,’ and “shoulder,” is usually the lowest priced selection among smoked cuts. There are several reasons for this, but per- haps the most important one is chat it is often used as a leader among deal- There have been numerous cases when smoked shoulders have been sold crs. at or below cost, on the theory that such pricing offered an inducement to buy other meat in stores selling them. Whether this plan was good for the reta‘ler or not it certainly was good for consumers, for they got a good piece of meat at less than its whole- sale value. But aside from the rela- tively low price charged for smoked shoulders their dietetical value has often been very high, and housewives who have become well acquainted with names usel, but we are very much in- fluenced by the quality of the preduct. The specially cured and smoked shoul- ders we have in mind possess a delicious flavor; are mild and in every way equal to anything in the smoked pork line that can be bought. They offer a pleasant surprise to those who are not familiar with their delicious taste, and when it is realized that they can be bought at a very reasonable price the whole feature offers some- It seems ham’ 1s thing out of the ordinary. that everybody thinks that bound to be better than shoulder. The way to determine the truth of this is to buy a high qualitied shoulder and test it for yourself. —___*-. Timidity is not carefulness. December 7, 1927 LIKED THE ANNIVERSARY. Voluntary Testimonials From Trades- man Readers. Canton, O., Nov. 28—I want to con- gratulate you on the very splendid an- niversary number which I received re- cently. I consider it without any question the best you have ever put out. I find the Tradesman very inter- esting indeed and always take it home and preserve it, as it contains so many items of interest about people with whom I have the pleasure of being acquainted. Here is hoping that you may live many years longer to continue the good work that you are doing and in which I am sure that you are increasing in usefulness as the years go by. I was particularly pleased with the wonderfully fine tribute to Mr. Gar- field who is certainly entitled to every bit of it. J. H. Gingrich. San Francisco, Nov. 27—It seems trite to compliment you on the forty- fourth milestone, yet as I read it over Il am amazed at the vast quantity of really high grade material you have succeeded in gathering and garnering in that issue. I have already remarked that, to my mind, an outstanding reason for the pre-eminence of the M#higan Trades- man in its field is your ‘habit to in- clude so much of current general in- terest, aside from what is strictly trace news; yet trade news is never skimped nor neglected. This makes the Tradesman a weekly family newspaper and magazine of good reading for all the home folks. I am keeping for permanent file Douglas Malloch’s poem—which, in this instance, happens to be real poetry. Surely that boy has something on his bean besides his hair and h 5 hat! Paul Findlay. Chicago, Dec. 2—I have read your forty-fourth anniversary issue from “kiver to kiver.”” When one starts to read a copy of the Michigan Trades man four wheel brakes won’t stop him. I have learned why it is: When a canned food artist finishes reading your grocery department news, he proceea . to read the news about hardware, dry goods, drugs, boots and shoes, insur- ance, banking and the current swina.- ing schemes, and in that way keeps mentally in touch with other lines oi business and effort and the movemen. of the commercial world. I believe men in other lines of business do like- wise. One cannot do that bv reading anv other commercial paper I know and | “know of” about al] gf them. Lon life to you and the Michigan Trades- man! John A. Lee. Otsego, Dec. 4—I am enclosing $3 to renew my subscription to your valu- able paper. I want to congratulate you en your forty-fourth anniversary edi- tion. It was like seeing old friencs when I saw Charles Belknap and Douglas Malloch’s pictures, as I knew the former _over forty years ago when ' lived in Grand Rapids, and the latter in Muskegon when he was a dear liit “ boy. I have his picture when he was five years old. as his mother and I were great friends. I do enjoy the Verbeck letters, also Old Timer: in fact, I read the Tradesman from kiver to kiver and enjoy every bit of it. I have been in hopes you might come down this way when you were Out Around. I am anxious to meet you, as I feel I know you. Mrs. Nora Blanchard Doyle. —_2-.___ Somewhat Twisted. He—I've had this car for years and never had a wreck. She—You mean you've had _ this wreck for years and never had a car! 7 wet Nia ae alle . ! 2 > ah > ee December 7, 1927 MICHIGAN TRADESMAN 31 i ters 3 e 86.75 Wh oce Shoul tua B. F. Goodrich Rubber Co., Grand The bankrupt was present in person and Herman Gersonde, St. Joseph __-- 3875 y Gr vip d Use Mu I Rapids ee $160.00 represented by attorneys Willard G. Tur- L. J. Drake, St. Joseph Seo eos 265.00 Insurance Exclusively. L. Merhrtens, Grand Rapids __--__ 450.00 ner, Jr., and Raymond J. Engle. No cred- iconomy Market, St. Joseph ____ Lire : Press, Grand Rapids _.... 24.48 itors were present or represented. No Robt. Reinhardt, Benton Harbor 06.34 (Continued from page 20) Knjama Plumbing Co., Grand Rap. pry claims were proved ana ao. Ng Standard on on Grand Hagide — =e / ; loll ‘ = G. R. Lumber Co., Grand Rapids 44.0 trustee was appointed. e bankrup akin Produce Co., Benton Harbo 9.9 thousands of dollars saved to our mem Northwestern Weekly, Grand Rap. 24.00 was sworn and examined without a re- Glade & Son Co., Benton Harbor_ i9.5@ bers in total. Kent Battery Co., Grand Rapids __ 14.75 porter. Be first meeting then oe Nate Cigar a vege end eee i a = Wagner Bros., Grand Rapids ____ 55.00 without date and the case has been close feir Sign Co., Benton Harbor -_-_ 12. Finally, the most casual considera- Alas Axe. Garage, Grand Rapids 55.00 and returned to the district court as a Mich. Fuel & Light Co., Benton H. 69.00 i i : ‘OS'S Superior Battery, Muskegon ______ 24.00 case without assets. Michigan Fuel Co., Benton Harbor 25. tive well Ghow Ss when we te Groston Battery, Grand Rapids ____ 26.00 On this day also was held the first Arctic Ice Cream ( o., Benton Harbor 8.00 of 20 per cent. out of a customer who Kuiper Garage, Grand Rapids __-_ 14.00 meeting of creditors in the matter of Barlow Bros. Laundry, St. Joseph 24.27 “trad t” in’ nee bill, we get A. Haan, Grand Rapids ___-________ 10.00 George Masten, Bankrupt No. 3266. The Dr. P. S. Theron, St. Joseph __. 35.00 paces ON Cur Sune ae 8 Henry Tepper, Grand Rapids ______ 25.00 bankrupt was present in person and rep- something vastly less than 25 per cent. or more net refund on insurance. But there still are features of the mutual service which by themselves are worth more than any savings in premiums. The same fact of selection of risks, accepting one grocer, turning down the application of another, brings forcibly to the attention of slip-shod merchants that they better watch their step, clean up, tidy up and get into the preferred class. But because it is ‘the easiest thing in the world for any- body to become an agent for old-dine companies, agents are often utterly un- fit to write insurance. Policies are written so sloppily that nobody could be sure of their meaning. Unlike stock companies mutual insurance com- panies give all benefit of doubt to the insured where technical errors or omissions in policies occur. Every day fire losses are paid where, technically, no liability attaches to the insurance companies. But companies have to be careful ‘to disclaim liability in such cases, and even so they can: not safely be too liberal, else they would go broke in times of special stress. It is a rule that policies should be written so as to be understandable by any intelligent person. It is a rule that all policies which cover the same property should read precisely alike. There is a Fallen Building clause in all policies which, if not waived by stipu- lation and the payment of a slight extra premium, may easily result in to‘al invalidation of the insurance in the event of loss. What do you know about these points in your present in- surance? The mutual man will go over your policies to correct such mistakes and inaccuracies. Better have him do it. For why pay for insurance that may not insure? And bear in mind -that, while companies are liberal, if they meet with real disaster, such as a con- flagration like that visited’ San Fran- cisco in 1906 and Baltimore a few years later, they may be compelled to withhold payment of ‘losses except where policies are so well written as to be preferred’ claims. As I say, this is merely an outline sketch. But it may pay you to know something about your insurance and perhaps you better have a look at the mutual companies ‘for points other than the mere lessening of cost. Paul Findlay. —_ oo Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Nov. 23—We have to-day received the schedules, reference and ad- judication in the matter of Abe Hyma, Bankrupt No. 3289. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedules show assets of $4,335 with liabilities of $3,714.03. The court has written for funds and upon receipt of same, first meeting of creditors will be called, note of same will be made herein. The list of creditors of said bankrupt is as follows: Hekman Biscuit Co., Grand Rapids 24.75 Meyering Electric Co., Grand Rap. 6.95 G. R. Gas Co., Grand Rapids _____ 6.85 J. C. Oviatt, Grand Rapids ________ 90.00 Darling Battery Service, Grand R. 14.00 Haag & Hamstra, Grand Rapids __ 40.00 Dinkels Garage, Grand Rapids ____ 28.00 Royal Taylor Shop, Milwaukee __ 17.50 ‘Battery Shop, Grand Rapids ______ 24.00 Peoples Savings Bank, Coopersville 640.00 C. Goudzwaard, Grand Rapids ____ 450.00 M. Veenstra & Son, Grand Rapids 7.60 Reniham & Lilly, Grand Rapids __ 120.00 City Treasurer, Grand Rapids ___ 199.60 P. & P. Battery Shop, Grand Rap. 12.00 Bustraan Coal Co., Grand Rapids 60.00 Eerde Hoogsteen, Grand Rapids __ 12.00 G. T. Railway Co., Grand Rapids __ 80.00 Reliable Battery Co., Cleveland __ 150.00 Roseberry-Henry Elec. Co., G. R. 12.00 Leonard Hits Serv. Co., Grand R. 2.55 A BC Loan Co., Grand Rapids ____ 300.00 Harry Burbridge, Grand Rapids __ 240.00 Nov. 25. On this day was held the final meeting of creditors in the matter of James P. Partlow, Bankrupt No. 3242. The bankrupt was not present or repre- sented. The trustee was not present. No creditors were present or represented. Claims were proved and allowed. The final report and account of the trustee was considered and approved and allowed. An order was made for the payment of expenses of administration, as far as the funds on hand would permit. There were no funds for dividends. No objections were made to the discharge of the bank- rupt. The final meeting then adjourned without date and the case will be closed and returned to the district court in due course. Nov. 28. On this day was held the sale of assets in the matter of Mary Hanna, Bankrupt No. 3249. The bankrupt was not present or represented. The trustee was present in person. were present in person. No creditors were present. The stock in trade and fixtures of the estate were sold to Erickson Bros., of Grand Rapids, for $265. Th sale was confirmed and the meeting adjourned without date. The trustee immediately filed his final report and account and a final meeting of creditors has been called for Dec. 9. The report and account of the trustee will be considered and passed upon. Expenses will be ordered paid, as far as the funds on hand will permit. There will be no dividends for general creditors. The creditors interested should be present at the final meeting, if they so desire. On this day also was held the first meeting of creditors in the matter of Alden Simmons and G. Hobart Wetherby, copartners, doing business as Vulc-All Rubber Co., Bankrupt No. 3269. The bankrupts were present in person. Cred- itors were present in person and repre- sented by Boltwood & Boltwood, attor- neys. Claims were proved and allowed. C. W. Moore was elected trustee, and his bond placed at $500. The sale heretofore made by the referee and receiver was ratifid and confirmed and an order made to such effect. The trustee filed his first report and account and an order for the payment of expenses and a preferred labor claim and a secured claim has been filed. The meeting then adjourned without date. Nov. 28. On this day was held the first meeting of creditors in the matter of Wilburt Ley, Bankrupt No. 3273. The bankrupt was present in person and rep- resented by F. L. Williams, attorney. The creditors were present in person and rep- resented by attorneys Corwin, Norcross Cook and by Grand Rapids Credit ien’s Association, Fred G. Tmimer and C. W. Moore. Claims were proved and allowed. The bankrupt was sworn and examined without a reporter. (C. Ww. Moore was elected trustee, and his bond placed at $1,000. The first meeting then adjourned to Dec. 6. The sale of assets then followed. Several bidders were pres- ent_and the property for sale was sold to John Ley, of Grand Rapids, for $1,200. The sale was confirmed and the sale ad- journed without date. The trustee has filed his first report and account and an order for the payment of administration expenses and preferred claims has been entered. Nov. 29. On this day was held the first meeting of creditors in the matter of Earl B. Cox, Bankrupt No. 3263. The bankrupt was present in person and rep- resented by E. P. Harmon, attorney for the bankrupt. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date and the case has been closed and returned to the district court as a case without assets. On this day also was held the first meeting of creditors in the matter of Ernest H. Dunning, Bankrupt No. 3257. Certain bidders ~ resented by attcrney Charles H. Kava- nagh. No creditors were present or rep- resented. No claims were proved and al- lowed. No trustee was appointed. The bankrupt was sworn and examined with- out a reporter. The first meeting then adjourned without date and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of Harold A. Kirchen, Bankrupt No. 3255. The bankrupt was present in person and represented by attorney Charles H. Lillie, No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was Sworn and examined, without a reporter. The first meeting then adjourned without date and the case will be closed and re- turned to the district court as a no asset case aS soon as the bankrupt pays into court the filing fee which was ordered to be naid. On this day also was held the first meeting of creditors in the matter of Floyd A. Newton, Bankrupt No. 3268. The bankrupt was present in person and represented by attorneys Dilley, Souter & Dilley. No creditors were present or represented. Claims were allowed. The bankrupt was sworn and examined with- out a reporter. The first meeting then adjourned without date and no trustee was appointed and the case closed and returned to the district court as a case without assets, On this day also was held the first meeting of creditors in the matter of Leo Miller, Bankrupt No. 3265. The bankrupt was present in person and rep- resented by attorney Charles H. Mc- Bridge, appearing for Robinson & Par- sons, attorneys for the bankrupt. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date and the case has been closed and returned to the district court as a case without assets. Nov. 30. On this day was held the first meeting of creditors in the matter of Kyle C. Gleeson, Bankrupt No. 3264. The bankrupt was present and represented by attorneys. No creditors. No claims. No trustee. The bankrupt was sworn and examined, without a reporter. The first meeting then adjourned without date and the case has been closed and re- turned to the district court as a no asset case. Nov. 30. We have to-day received the adjudication, reference and involuntary petition against Lawrence M. Muffley and Kenneth F. Tubbs, a copartnership, doing business as Paramount Boot shop, Bank- rupt No. 38278. This is an involuntary case and the schedules have been ordered filed, upon receipt of which list of cred- itors will be made herein. Nov. 28. We have to-day received the schedules, reference and adjudication in the matter of Charles H. Adler, Bank- rupt No. 3291. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of St. Joseph, and his occupation is that of a grocer. The schedules show assets of $1,023.67 of which $500 is claimed as exempt, with liabilities of $3,301.11. The first meeting will be called promptly and note of the same made herein. The list of creditors of said bankrupt is as follows: @ity of St. Joseph = $ 29.00 Carl Klimt, St. Joseph ________ 554.00 Dayton Scales Co., Dayton < Troost Bros. Furn. Co., St. Joseph 243.00 Burkharrt Bros., St. Joseph ______ Union Banking Co., St. Josenh __ Kidd Dater Price Co., Benton Har. 185.00 W. Barenstein, Benton Harbor ____ 60.40 Vernon L. Arent, St. Joseph ______ 65.00 Twin City Milling Co., St. Joseph 22.59 H. O. Wilson, St. Joseph __________ 53.45 Wilson Bakery, St. Joseph ________ 31.47 City Bakery, St. Joseph __________ 15.01 Producers Creamery, St. Joseph __ 33.17 Hormel & Co., South Bend ________ 5.01 L. Wallace Coal Co., St. Joseph __ 143.00 Elmer Richards Co., Chicago ____ 6.70 Ferry Seed Co., Detroit ______.___ 2.00 Runkle Candy Co., Ohio __________ 14.50 Consolidated Leaf Tobacco Co., Cricasg 183.38 A. L. Henschel & Co., Chicago ____ 55.00 Rimes & Hildebrand, St. Joseph __ 30.00 Totzke & Wilcox, St. Joseph ____ 23.00 Hekman Biscuit Co., Grand Rapids 21.19 National Biscuit Co., South Bend 7.40 Art Adler, Benton Harbor ________ 100.00 Herald Press Co., St. Joseph ____ 6.50 Lockway Stouck Co., Benton Harbor 24.57 Mich. Bell Tele. Co., St. Joseph__ 11.36 Brown Ice & Coal Co., St. Joseph 3.50 R. Borchert, Chicago -____________ 33.00 Carl Warmbein, St. Joseph ______ 100.00 Ward Baking Co., Chicago ________ 2.28 L. Sorensen, Grand Rapids ________ 4.40 Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, doubie price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. FOR SALIE—Half or whole of corporate interest in downtown apartment hotel coftee shop dining room, table capacity fitty-five, counter twenty. Splendid pos- sibilities. Completely turnisned, every- thing new. Low rent, everything includ- ed. Available to party with 38,000 to $15,000 to invest with services as man- ager. H. G. Osborne, 826_ Buhl Bldg., Detroit, Michigan. 733 FOR SALE—Drug store, doing good business, must be sold at once in order to clear up an estate. Henry Riechel Drug Co., 634 Bridge, Grand Rapids, a ‘ For Sale—Restaurant near campus, Ann Arbor, over forty-five seats. A money maker. Lease, everything first class. V. N. Tracy, 418 N. State, Ann Arbor, Mich, 735 FOR SALE CHEAP—Senior model mul- tigraph. Motor, type holders; full set ot display type; fully equipped; first- class condition. A. P. Brown Co., Ok- mulgee, Okla. 736 FOR SALE—MEAT MARKET. Two story, solid brick, 27x20, with full base- ment, living rooms up. Complete modern equipment, including electric refrigera- tion. Located in a thriving town, now doing splendid business. A strictly high- class proposition. Trade for city Prop; erty. Kinsey & Buys Co., Realtors, 317 Gilbert Bldg., Grand Rapids, Mich. 737 FOR SALE OR EXCHANGE — Clean up-to-date business now selling large volume of groceries, dry goods, shoes, hardware, baked goods, and confection- ery. Small village in center of large trade territory. Stock inventory $7,000. Eight rooms and bath residence, steam heat. Two acres of land. Kinsey & Buys Co., 317 Gilbert Bldg., Grand Rapids, Mich. 738 For Sale—House, two lots, or one, near Tampa, Florida. Consider trade for re- sort property. Also cottage two lots Nar- row Lake, Eaton county, nearly new. Bargain $1,500. Write for particulars. Ss. F. Brunk, Eaton Rapids, Mich. 701 PARTNER—Wanted for furniture and Stove business Address Furniture Ex- change, Muskegon, Mich. 730 FACTORY SALE—Of new and slightly used store equipment, including show cases, wall cases, tables, counters, shelv- ing, cash registers, stands, ete. Bargain prices. May be seen at our showroom, Madison Avenue and P. M. R. R. Grand Rapids Store Equipment Corporation. 726 TO TRADE —For, or in part payment of, a stock of general merchandise well and satisfactorily located; a sixty-acre farm well adapted to all kinds of farm- ing, valued at $2,500. A. Mulholland, Reed City, Mich. 720 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. _LouIs L EVINSOHN, _Saginaw, Mich. | Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1260 Burlingame Ave., Detroit, Michigan. 566 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repaire Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CoO. Saginaw. 32 MICHIGAN TRADESMAN cictuuanied Meee - . \ = MEN OF MARK. months. We want him to know that wife’s maiden name was Dorothy A dispatch from London states that —— he can and will receive the same kind Thrasher. She resided in Onarga, Ill. King George wants to ride incognito , T. M. Connell, Landlord Four Flags of rooms and food at the same price One daughter, Colleen, has been add- on the top of an omnibus. Inasmuch ‘| % 5 Hotel at Niles. the year round. This holds true with ed to the family circle. as busses now stop outside Bucking- t Terence M. Connell was born at all classes of the traveling public. I a vo ._ ham Palace, it should be an easy mat- Attica, Indiana, “on the banks of the want the traveling public to know that ot EE eneericere: wath ane ter, but to date his Majejsty’s simple ,+ [ . Wabash,” January 10, 1902. His par- there will be no extortion of any sort clination to keep ‘busy every moment i.) has not been gratified. He whose entage was thoroughly Irish on the at the Four Flags. Our wish is that of his waking hours; with a pleasing whisper can command the best in the paternal side and as thoroughly Ger- each of our guests may feel, in the personality and a constantly enlarging British Empire is barred from enjoy- mart on the ‘other. He is the sén of words of the old Boniface, that during list of friends, there would seem to jng what is the right of the lowliest Mr. and Mrs. Edward E. Connell, his sojourn at the Four Flags, ‘the >be no reason why Mr. Connell should «possessor of one penny. Bad kings now’ residing at Indianapolis. He _ tavern is his to command’.” not score an unexampled success in’ do not have much fun; good kings attended Shortridge High School, Mr. Connell is a married man. His his new connection. have even less. Indianapolis, and Wabash College, ‘ Crawfordsville, Ind. He worked at the Epworth Hotel, Ludington, as dishwasher and waiter during the sum- $700,000 mer months between college terms. He accepted a position as night man- ager at the Epworth ngpechae? Aemil Unit Corporation of America Eckstrom managership. became connected with the Warm _ Friend : 4 Tavern, Holland, at its opening and Ch Peeware Conparetion) ; i served there for a year or more. From 61/,% TEN-YEAR SINKING FUND GOLD DEBENTURES there he went with the Spaulding, at Michigan City, under W. C. Vier- (With Stock Purchase Warrants) buchen. Upon leaving the Spaulding Dated November 1, 1927 Due November 1, 1937 Interest payable May 1 and November 1. Redeemable in whole or in-part on thirty days prior notice on any in- terest date at 105 and accrued interest, to and including November 1, 1930 and thereatter at a premium of 5% less 4% of 1% for each year or fraction of year elapsed after November 1, 1930. Principal and interest payable at the office of Northern Trust Company, Chicago, Trustee. Upon application, as provided in the Trust Agreement, the Company will refund any taxes assessed and paid upon the income derived from these Bonds under the laws of the State of Wisconsin, to holders resident of that State, in an amount not in excess of 2% of such income, These Debentures will carry detachable Stock Purchase Warrants, entitling the holder there- of to purchase forty shares of Unit Corporation of America Class “A” Stock for each $1,000 Debenture at $22.50 per share for two years from the date of the Debenture; at $25 per share for the next two years; at $27.50 per share for the next three years; and at $30 per share for the following three years. (Full details regarding stock purchase warrants are contained in our circular.) The following information is summarized by Mr. W. H. Schmidt, President of the Unit Corporation of America, from his letter to us and from information aerived from the reports of auditors and appraisers: BUSINESS: The Unit Corporation of America manufactures a diversified line of steel products for the automotive, tractor and general manufacturing industries, including precision, transmission and other gears, forgings, dies, power take-offs, saw-rigs and other specialized equipment. A large propor- tion of the Company’s production is manufactured under basic patents of great value. [ts output is sold directly through distributors and to manufacturing concerns, among which are a number of the country’s largest .corporations. Despite the fact that existing plant facilities have been operated at maximum capacity both day and night for the past two and one-half years, unfilled orders have constantly run far in excess of capacity. In order to expand present plant capacity to provide for the large volume of business which the Company has been forced to reject in the past, the Unit Corporation has acquired one of the T. M. Connell largest and most completely equipped plants in the country. This will permit not only of greatly increased production, but of material savings in cost. : : ae - SECURITY: These Debentures will be a direc igati f 2 C any ill constitute its nc wicsicad in the east ollice of Ge ay oh se e s ect obligation of the Company and will constitute its : ae a only funded debt. “. e & Morrison Hotel, Chicago, for a short Net tangible assets as shown by the consolidated balance sheet adjusted to reflect this financing, period. From the Morrison Mr. Con- are $2,108,050.80, or more than $3,000 for each Debenture. Although patents are carried on the nell went to the Four Flags, at Niles, books at only $34,786.82, bona fide offers of $1,000,000 have been received for a single patent alone. 'y J » of which house he became manager EARNINGS: Net earnings of the Unit Corporation of America for the two years and nine months ended some two months ago. The advent of September 30, 1927, available for bond interest, after deducting all charges including depreciation and Mr. Connell appears to have been an Federal taxes, and after giving effect to the elimination of certain non-recurring charges effected by io > es : plant consolidation, were as follows: auspicious one, because the hotel did more business in November than it Voor: Rete Pere ee $151,616.20 : did during any previous month in its Year Ending December Bh TO i in tn 166,448.08 i n eed Nine Months Ending September 30, 1927.._:. ss 148,578.85 ‘ ¥ STOTY. When asked to state on what theory Net earnings averaged 3.73 times maximum interest charges on these Debentures for the period Be ii BE eudncs an 4 leet. shown. For the nine months of 1927 such earnings were at the rate of 4.35 times interest charges. i per accagcean ae oe Che management anticipates that the above earnings will show a very substantial increase in 1928 am - lord, Mr. Connell replied: due to the greatly increased volume of available business which can be handled with the additional “My hotel experience has been chief- facilities of the Company's new plant. \ ly - Michigan ‘and Xortherti Indiana SINKING FUND: The Indenture will provide for payments to the Trustee for the purchase or re- and it has been my privilege to make demption of Debentures sufficient to retire the entire issue before maturity. hk. | 4, the acquaintance and friendship of a Le ae large number of the commercial men oe pobentanes ave aeered for delivery when, as and if issued and accepted by us Sid auieok to the me oy as oe : POS a a approval of counsel. 4zegal details of this issue passed on by Chapman & Cutler and Henry’ M. Goldsmith for : wh« travel that terrors - 1 would the Bankers, and Schmitz, Wild & Gross for the Company. Certified balance sheet and earnings ice ataenee by like to extend this message through Haskins & Sells and David I. Rowe, respectively. Appraisals by Lloyds Appraisal Company. It is expected that Debentures will be available for delivery about December 20, 1927. < gle the pages of your excellent paper, that , : Ee pe i - ‘ we at the Four Flags at Niles know \ that the commercial traveler is the PRICE, 100 AND INTEREST, TO YIELD 612% backbone of our business and_ that i v ‘ . e e * > lee without his patronage we could not Howe, Snow & Company The Michigan Trust Company j long exist. For this reason we want Incorporated “ the commercial traveler to feel as wel- . . i, : All statements herein, while we do not guarantee them, are official or are based on information whic h we regard * come during the so-called tourist as reliable. months as during the slacker winter aoe eine _f (a,