a

 

     
    

    
     
 
        
            

 

 

 

 

 

 

WLPIRR CRS TSS FTE NOSE RVR SPD BH AMA IQ
NK GR of ¥ NGG Pac LN Sig fae) 5/4

TMETE TLIC sa

Ne G Esch eee SS Eney ee A NANOS YL WELZ TC 7

CoPUBLISHED WEEKLY (GaX d- > TRADESMAN COMPANY, PUBLISHERS 3) YAS

STE SO SOUS S OC LGR ESS LESSEE NEIL

Forty-fifth Year GRAND RAPIDS, WEDNESDAY, DECEMBER 28, 1927
1928] isis

| Another year has slipped into 4
the past: to some a year of hap-

 

 

 

piness and gain; to others, alas,
of grief and loss: to some a year
of great accomplishment; to
others, of striving nobly but in
vain.

NS EPaNS

In greeting you as is our long
time custom, we would share
with you this golden thought--

 

 

 

 

a Na
es enc cara
Ne

SPN CANA

SP TEN REN RN PON PAN PN EHONS
ya

AOA GNU Aaa ag Nag as ag id ae bd aca

 

 

aA AP

For when the One Great Scorer

Pa e74
eases

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

x
comes to write against your

a name He writes--- Not that you ee
won or lost---but how you played Na
Me ex
the game. XA
and
a
We wish all good things to b CRS
tite sae cn still, es xy
when the Game is played out, west
the One Great Scorer may eX
write across your name the eo
blessed words --- oN
WELL DONE - A,
aA

ve
1928

 

 

 

 

 

 

 

 

AN DLES?

WE CAN SHIP IMMEDIATELY

An approximate inventory of your candle stocks will indicate the styles needed for

your holiday sales.

To insure your receiving the desired styles at the earliest moment, your holiday candle
order will receive preferred attention.

If you have delayed ordering your holiday candles, we suggest that you communicate
with us to-day and receive the benefit of our prompt service. Place your order with the
Candle Shops and we will ship the desired styles at once.

HE CANDLES illustrated will sell

quickly at a profit and increase your
business. These candles justly may be
called “Holiday Favorites.”

Your attention especially is directed to
the Dinette Taper. This aristocrat of
tapered candles meets with enthusiastic
reception wherever it is shown. In struc-
ture it resembles a four-shaft Gothic
column. It is graceful as the slenderest,
well proportioned pinnacle. And in
craftsmanship and refinement, it is sug-
gestive of Old World Cathedrals. The
Dinette Taper is a pleasing departure
from the ordinary tapered candle.

The bright red Yuletide is greatly used
for burning in the windows during the
evenings from Christmas to New Years.
Also, it may be used to add warmth and
color to home decorations.

When you communicate with us or with
our representative, ask about the attrac-
tive Display Chest which is furnished
upon request with full case orders for
Dinette and Superla Dinner Tapers.

STANDARD OIL COMPANY

DINNER

YULETIDE

(INDIANA)

910 South Michigan Avenue

SUPERLA

DINETTE
TAPER.

  

 

A

 

 

 

     

RZ HU U RE ents oe

a

Ps
ra
ee 5

 

Chicago, Illinois

 

 

 

 

   

 
 

    
 

Poe >=
CF RSTO 8
NG. ao

V4 - Ss

 

Forty-fifth Year

GRAND RAPIDS, WEDN ESDAY, DECEMBER 28, 1927

Number 2310

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 ce..ts.

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March

3, 1879.

 

 

 

BIRTHDAY OF THE AIRPLANE.

President Coolidge has suggested to
the Civil Aeronautical Conference that
the twenty-fifth anniversary of the first
flight by man in a power-driven heav-
ier-than-air machine, which will occur
next December, should be made the oc-
casion of an international conference
and exhibition. Entirely apart from its
value in furthering the application of
the airplane to commercial use, such
an exhibition should be intensely in-
teresting as a study of aeronautical
progress since the epochal flight of the
Wrights and also as a means of com-
paring commercial flying in the United
States with that of Europe.

We seldom realize that the airplane
is all of twenty-five years old. The
tremendous impetus given to aeronau-
tics by the war brought flying suddenly
to the front and we tend to forget the
slow and laborious progress made be-
tween 1903 and 1914. We think of the
airplane, for instance, as a far more
recent development than the automo-
bile—in reality it is only a younger
brother. The two belong to the same
generation. °

The birthday of the automobile can-
not be named with the precision we
apply to that of the airplane, for early
experiments with steam vehicles and
electric carriages preceded the applica-
tion of the internal combustion engine
This was. first
Seven years

to a motor vehicle.
made:‘in France in 1887.
later an automobile race between Paris
and Bordeaux was won by a car which
maintained an average speed of fifteen
miles an hour. In America develop-
ment lagged. There were 300 cars
manufactured in 1899, however, and in
1903—the year of Wright’s flight—
10,576 were made. This start the auto-
mobile had upon the airplane, but when
we compare these 10,576 “horseless
carriages,” with all their limitations
end absurdities, with the finished and
ubiquitous. product of to-day, it is evi-
dent that the automobile was still in
its infancy when the airplane was born.

If this comparison should seem to
indicate that aeronautical development
has been slower than that of the auto-

mobile, it is because of inherent dif-
ficulties in flying with which the auto-
mobile never had to cope. It is only
to-day that the idea of the populariza-
tion of the airplane and its application
to commercial purposes has gained any
real headway. A celebration of the
twenty-fifth anniversary of its. birth
would fall at a time when its future
has assumed an entirely new aspect and
when the factors. in aeronautical de-
velopment which are being stressed are
those which would aid toward making
flying the commonplace phenomenon
which motoring has long since become.

 

FULLY UP TO EXPECTATIONS.
Reports on the holiday volume of
trade are in the main satisfactory and
indicate ‘that the business in most sec-
tions equaled, if it did not surpass,
last year’s total. The actual statistics
will show the real results, but it is felt
that the variations by sections of the
country are apt to be a little wider
than usual. On the other hand, where
seasonal buying. which © ordinarily
comes earlier, has been combined with
holiday sales new records for the
month are quite likely to be set up.

Holiday shopping closed with a rush
that taxed some stores beyond their
means of accommodation in certain
departments. A good deal has been
done to promote the cause of early
shopping, but experiences this season
would indicate that still more might
be accomplished. Furthermore, re-
tailers might also with profit, it seems,
push the tendency to extend the num-
ber of gift lines. The public appears
anxious to add new articles to its gift
list, and yet the retail offerings, in re-
sponse, could well cover a_ broader
range.

As retailers commented favorably
upon their mounting sales during the
wholesalers and manufacturers
evinced some skepticism. The latter
found trade very quiet. However, the
explanation occurs that weather con-
ditions held up normal retail volume
for so many weeks that the stores did
not find it necessary to replenish
stocks.

Consequently, recent sales volume
could be excellent in the stores with-
out the usual reflection in the whole-
sale markets. For the first time in
seasons the clearances next
month are apt to be very genuine—
that is, from regular retail stocks and
not from special purchases made for
sale purposes. The long spell of warm
weather and the inaction of retail buy-
ers prompted most manufacturers to
observe cautious operating policies,
with the likelihood that inventories
should make a good showing.

General industry has cast off some
of its lethargy and price firming in im-
portant lines indicates that the upturn

week,

many

scheduled for early in the new year is
in more definite prospect.

 

 

THEY TOOK A CHANCE.

Early next spring, probably much
too early for success or safety, the
transatlantic flyers will get ready for
the great jump again. A great many
persons, remembering the tragedies of
last summer, will try to prevent a risk
of life which strikes them as needless.
There is bound to be some sort of
regulation of these flights and we may
expect public clamor to suppress them
entirely after the first casualties.

We welcome regulation to prevent
inexperienced flyers from taking off
in inadequate planes on a_ thousand-
to-one chance. But to forbid trans-
atlantic flights entirely, as the aviators
themselves have reason to fear may
happen, would be a mistake. We do
not prevent people from crossing the
street, riding in automobiles or wash-
ing windows, although these activities
result in tens of thousands of deaths
yearly and have none of the glory of
discovery to recommend them.

Our proudest achievements, our very
lives and civilization, are founded on
the bones of men who dared to take
the first step—and slipped. Our West-
ern frontier marched forward over the

 

graves of the takers of long chances
who refused to believe they would be

 

scalped or eaten by bears—and were
wrong. Kind-hearted friends wanted
to prevent Columbus from steering his
little ships into the abyss at the edge
of a flat world. If he had listened to
them somebody else would have turned

the trick instead.

 

BIG IMPETUS FROM STYLE.

It is customary among many busi-
ness men to place .almost the entire
blame for the present keen competi-
tion and falling prices upon the over-
developed plant capacity of the coun-
try—a heritage of the war. No doubt
this is a fundamental fault and yet
two other factors of no little import-
One is the
spread of style to so many lines and
the other is the surplus of funds which
is highly favorable to new investment.
It might even be mentioned that the
special pioneering temperament of the
American people has something to do
with the matter since it is usually never
satisfied to “let good enough alone.”

Of course, it has been the desire to
get away from the large production on
staples that has led to the introduction
of so much in the way of new design
3ut in style and research

ance are also at work.

and color.
we have two sources that can put new
and very powerful competition into the
field almost over night. And _ imita-
tion of what is successful adds to the
struggle. Just how the situation shapes
up is indicated by the remarks of a mill

He said last week: “A man-
ufacturing organization that is not in
a position to-day to re-equip its plant

treasurer.

with the latest types of new machinery
is at a distinct disadvantage in these
days of continual style change.”

 

THE WEST OUT IN FRONT.

With what grace it can muster, the
East bows to circumstances and falls in
behind the West in the Republican
procession.

So long as Republicans of influence
refused to take President Coolidge at
his word and Mr. Hughes loomed up
as the Empire State’s favorite son for
1928, the East, despite Hoover, Lowden
and Dawes, rather shaded the West
in political attention. <A single day’s
developments turned the tables—over-
turned them, one almost feels like say-
ing. Mr. Coolidge definitely takes New
England out of the picture and Mr.
Hughes does as much for New York.
The West is once more in what, with
a good deal of reason, it regards as its
rightful place in the political arena.

3ut if the East is no longer a Re-
publican center of attention, it is far
from being without interest to the re-
with-
drawal of Mr. Hughes creates a situa-
watched with in-
creasing curiosity as the time for the

mainder of the country. The
tion which will be

selection of delegates to Kansas City
approaches. Will the entire New York
delegation be uninstructed or will some
districts choose representatives who are
outspokenly for Mr. Hoover?

 

TAX ON INNOCENT IDLING.

Vienna, once the gayest capital of
Europe, has suffered corresponding de-
pression since the war. Starvation has
stalked in the streets and poverty-
stricken rioters have demanded bread
with bitter threats. Now, slowly win-
ning its way back to normalcy, it has
suffered the cruelest cut of all. The
Austrian Minister of Finarce has de-
creed that those who spend their days
in the cafes must pay a tax of 5 cents
an hour.

Here is a revolution more significant
than the Socialist outbreak last sum-
mer, more disrupting to the ordered
The cafe has al-
It offered the
opportunity of endless hours of idle-

lite of the Viennese.
ways been their refuge.

ness in the most delightful atmosphere
at the price of a cup of coffee or a
glass of beer. Time did not exist. But
now the stop-watch has made its way
into the cafe and the harassed Vien-
nese must pay for the privilege of
doing nothing.
eee

The customer who buys a ten cent
roll of tape is entitled to the same
amount of courtesy as the one who
makes a $50 purchase. Do you give
it to him?

Pieters

 

MICHIGAN TRADESMAN

December 28, 1927

 

 

MEN OF MARK.
Arthur D. Perry, President Foster,
Stevens & Co.

Arthur D. Perry was born in Grand
Rapids, Sept. 30, 1877. His father was
a long-time dentist of the city. In his
later years he changed his occupation
and acted as manager of the Gleason
Wood Ornament Co. His mother was
a sister of Wilder D. and Sidney F.
Stevens.

Mr. attended the
schools until he reached the senior year
in the school, then he took a
clerkship in the Old National Bank.
He remained in this position two years,
when he decided to try ranch life in
the cowboy country. He located on
a ranch near Beenham, New Mexico,
and thoroughly enjoyed the eighteen
months he spent in the open. On his
return to Grand Rapids, after an ab-
sence of eighteen months, he entered
the employ of Foster, Stevens & Co.
He was gradually pro-
moted, as circumstances justified, to
stock clerk, order clerk, billing clerk,
book-keeper and assistant credit man.
On the death of Wilder D. Stevens—
Aug. 17, 1927—he
agement of the credit department. A
new alignment of the officers of the

Perry public

high

as errand boy.

assumed the man-

corporation was then made, as follows:
President—Arthur D. Perry.
Vice-President and Manager—M. W.
Gee.

Secretary—J. Harvey Mann.

Treasurer—Arthur D. Perry.

Mr. Perry was married July 23, 1903,
to Miss Florence Knappen, daughter
of Hon. Loyal E. Knappen, member
of the United States Circuit Court of
Appeals, and sister of Stuart E. Knap-
well-known They
—Thomas Knappen

pen, the attorney.

have two children
and a daughter, Isabel, who is married
and lives at Lynn, Mass. The son, now
age, is a grad-

Pasadena,

twenty-three vears ot

uate of the high school of
Calif., and also on the literary course
of the Wesleyan University, at Mid-

dleton, Conn., where he received the
first prize for Greek scholarship. He
the summer vacation in his un-
office, him to
conclude that he would like to espouse
He accord-

spent
cle’s law which caused
the law as a profession.
ingly entered the law department of
the Michigan University this fall and
will devote three years to preparatory
work at that institution. The family
resides in their own home at 433 Mad-

ison avenue.

Mr. Perry is a member of the Rotary
Club and the Kent Country Club. He
owns up to three hobbies — fishing,
hunting and automobiling—but he will
be so diligently employed in directing
the destiny of the wholesale house he
serves as executive that he will have
little time for play for the next few
years.

Mr. Perry has made the credit end
of his business particularly a life study,
under the supervision constant
watchfulness of his uncle, who was
certainly the ideal credit man. Because
of the constant effort he has made to
perfect himself in this branch, he is
very generally regarded as one of the
safest and most conservative credit
men in the State. Asa collector he has

and

developed an ability which evokes the
commendation of his friends and the
surprise of his associates and acquaint-
ances.

Mr. Perry is one of the most faithful
men to his business of which the writer
has any knowledge. He is usually the
first man at the store in the morning
and the last to leave at night. He is
full of hard work, as well as close ap-
plication, and seldom permits any side
issue to interrupt the regular work of
his department.

Mr. Perry is a man of pleasant ad-
dress and delightiul personality which
enable him to make friends and hold
them indefinitely. During his long ap-
prenticeship with the house he has
carefully studied every branch of the
business, so that he enters upon the

 

the police they confessed that they
were lying in wait to “break all the
bones in John Komosa’s hands, so he
couldn’t scab at the job any more.”

Headed by Walter G. Walker,
special assistant state’s attorney, the
police raided the union’s offices. Be-
hind a picture on the wall the state
official found the names of three men,
including Komosa, who had_ been
“sentenced” to have their fingers bat-
tered into uselessness.

The raid and arrests disclosed the
development by labor-union “racket-
eers” of a new technique of intimida-
tion through the practice of mayhem.
The readiness to break a hand or to
maim the intended victim in some
other manner calculated to destroy
his utility, Mr. Walker learned, is now

Arthur D. Perry

duties of his new position with an ac-
curate knowledge of the needs and re-
quirements of the hardware trade. That
he will make a record which will be
creditable to himself and satisfactory
to his associates and the customers of
the house is the confident belief of his
many friends.
—_»~->—____
Mayhem Is Union Threat.

Skulking in a dark two
labor-union officers were caught by
Chicago policemen who were acting
on a tip received in a raid. The pair
resisted arrest until one was shot, be-
fore they surrendered. One _ suspect
was the president of a dental labor-
atories’ mechanics’ union. The other,
a former chauffeur for one of the most
notorious beer runners, was the finan-
¢ial secretary of the same union. To

doorway,

favored by the bulldozing fiends as a
more terrifying method of intimidation
than slugging, bombing or murder.
They believe the liability of starving
through inability to earn a living will
effectually compel workmen to pay

tribute to the unions.
——_—_<>_

Suit Vogue Looks Promising.

Early interest shown in women’s
spring suits is described as gratifying
by manufacturers. There is reason to
believe, they said, that these styles will
stage a real “comeback” during the
new season. Both tailored and sports
types are being featured. A _ strong
effort is being made to center attention
on the better grade merchandise. It is
feared that if the buying of suits be-
comes a price proposition. the antici-
pated vogue will die an early death:

Candy Industry Expands.

Senator Frank P. ‘Croft, head of
Croft & Allen, candy manufacturers,
says it is estimated that the industry
would pass the half-billion dollar mark
next year, exceeding all previous
records in production and consump-
tion, and that as a result earnings and
dividends should reach new high
records.

There has been a great expansion in
the business since prohibition went
into effect, and with stable sugar
prices assured for some time, expan-
sion is in order, Mr. Croft said.

“To get some idea of the develop-
ment during the last ten or twelve
years,” he said, “the figures of 1914
to 1925, the latest issued by the De-
partment of Commerce, are decidedly
interesting. In the former year the
consumption reached a total of $153,-
685,000 of manufactured candy, against
$379,081,000 in 1925, or more than
doubled consumption in eleven years.
Chocolate candies in 1914 amounted to
$35,713,000 and in 1925 to $106,642,000,
or trebled.”—-N. Y. Times.

—~+2—. —__
Detroit “Hot Dog King” Dead.
Death has taken John M. Colquhoun,

Detroit's one-time “hot-dog king’—as

he was affectionately called—who was

the confidant of many men who now
or millionaires. A few months ago,
when a police regulation forced frant-
furter wagons from the streets, Henrv
ford, a friend of Colquhoun, purchased
the wagon in which he had gained the
first dollars of his fortune. It rests
among other ancient vehicles in the

Ford Museum at Dearborn.

When ford was an engineman with
the Edison Company thirty years ago,
he frequently ate at Colquhoun’s
wagon and drew in pencil on the coun-
ter designs of the “horseless carriage”
he was trying to invent. Colquhoun
later helped finance ford in building
his first crude automobile.

—~>++._____
Business Philosophy.

When the trade isn’t buying and
salesmen feel that crepe is hanging
on the door of every office they visit
it is easy to reach the conclusion that
the whole business structure is ready
for the junk heap.

The trouble is, we think in terms
of months instead of years.

This thought has often occurred to
the writer: How many of us would
dare to write down what the United
States will be fifty years from now?
Would not our descendants smile
when they compared our predictions
with the reality?

Probably none of us would dare to
be as optimistic as the
prove to be.

reality wiil
William Feather.

—_~+--~-__
Leatherette Raincoats Lead.

The outstanding item in the women’s
raincoat field this season, and one that
promises to lead for spring, is the
leatherette garment. This merchan-
dise has sold well to both misses and
women and is credited with having
become a staple in low-priced rain-
coats. Reorders coming through now
indicate the coats will be strongly feat-
ured as gift items. Bright colors are
stressed in practically all of the gar-
ments, contrasting piping also being
employed.

 

¢

r

Co 0 ane :

.

t

A

tr
i

e

ollie

*

‘

e eg
13
Pp
7

er &
¥
i,

> q .
ae
4}

<.

 

.

¢

a»

>

4

r

a oe

t

*

4

j
i?

¥

_— ri ot ceil

t
a

t

—
EK

‘

—— se Saal 2

\
-
}

 

 

,

4

e

 

Des-mber 28, 1927

MICHIGAN TRADESMAN

 

Belief of the Indian in a Diety.

Grandville, Dec. 27—At this time of
year the soul of man takes cognizance
of his spiritual welfare and for a brief
time scans his past life and goes into
conference with his inner self to ascer-
tain how far he has fallen short in his
l.fe journey.

“Dust thou art, to dust returneth
was not spoken of the soul.” How
Strongly comes this admonition of the
poet. Very few inhabitants of our
earth are ready to fall to a heap of
ashes and say this is the end.

When I was a lad we had for neigh-
bors a large number of native Ameri-
cans, otherwise Indians. And what
sort of people were these, think you?
Not bestial heathen, by any means,
even before the white missionary
found entrance into the wilderness
and sought the conversion of believers
in the Great Spirit.

A bit of verse of that day has never
been obliterated from memory. In the
good old Sanders school reader was
this: “Lo the poor Indian, whose un-
tutored mind sees God in clouds and
hears him in the wind.”

What a sad, disconsolate being was
that redman who was so ignorant he
had no means of finding an infinite
being except through the manifesta-
tions of Nature!

I have thought since that time that
many of the superior race might learn
from the ignorant Indian the opening
way toa personal communication with
the God of the skies.

As I grew older I studied the mean-
ing of the poet sighing over the ignor-
ant redman and wondered why the
white man had not thought to take a
few lessons in spirit lore from the na-
tive of the woods, who had been out
in the fields with God from infancy
to old age. If he could learn nothing
from this person then he might better
cast man-made books of superior
wisdom into the flames and go through
the world haphazard thereafter.

The poor Indian saw God in clouds
and heard Him in the winds. Where
better could he find Him? The light-
ning’s red flash, the thunder’s roar and
the onrushing hurricane were not of
man’s invention, but came from that
higher power which all nature spreads
out to be read of all mankind.

The great Manitou of the redman
was as real a God to him as has been
the God of the Bible to the civilized
white man of many ages. Have we,
then, a right to doubt the sincerity of
Indian worship of a divine power; have
we even a justification in saying that
it is because his mind is untutored that
he sees God in nature rather than
from a printed page?

We white people have much to learn
eve we may be expected to know it all,
and it might be that modesty would
be becoming sometimes when dealing
with the natives of the great woods.

I wonder how many of the Trades-
man readers have gotten out in the
fields and woods with God and made
a study of the wonders of nature.

There was once an Indian burying
ground at Muskegon. Many of the
early aborignes were buried there, and
as a boy I have contemplated the
graves and wondered where and how
the ignorant redman learned so much
about caring for their dead.

The Indian would no more think of
undertaking a great stunt, such as
hunting, rafting or seeking news of a
fost traveler, without consulting the
ereat Manitou than the most devout
Christian would go about his daily life
routine without prayer.

Infidelity never found food for exist-
ence among the annals of the redmen
of America. The untutored mind of
the Indian had met God so often in
the open spaces he had no necessity
for seeking information from a printed
book. In fact, the greatest book in
the world is the book of nature un-
rolled to man’s inspection without let
cr hindrance.

‘The wonders of nature are certainly
powerful enough to confound skeptics
and rear the throne of the Almighty
beyond reach of the sacreligious hands.
How much one may learn who will
consult the verities that a great all
power has spread out for their exam-
ination.

Standing one autumn day near the
bank of one of Michigan’s inland lakes,
with numerous viant forest oaks as a
cover, I stooped and gathered a few
small acorns in my hand, examining
them carefully. Small they were,
scarcely larger than the end of my
thumb, yet they were the seeds of the
giant black oak, many of which tower-
ed sixty feet in the air, and of a cir-
cumference which could not be circled
by my arms.

As I gazed up at the broad-spread-
ing tops, noted the massive trunks and
hardness of the wood, I marvelled that
such giant trees were once mere
acorns not bigger than a small pebble
by the lake shore.

“Tall oaks from little acorns grow.”

Let us consider this fact for a mo-
ment and ask how do they grow? Who
among you can tell us how a mere
seed can become in time a giant tree?
There is so little we know about the
wonders of nature that puny man has
no call to strut his brief space here on
earth and pretend to tell how and when
all this wondrous creation came about.

A small muskmelon seed, hidden
away for years, finds daylight at last.
The gardener goes forth and plants
this small seed in the ground. Wind,
rain and sunshine furnished by nature
sends little sprouts upward, a vine be-
gins trailing across the ground, follow-
ed by blossoms which later develop
into splendid yellow fruit.

That one seed will produce from one
to several full grown melons at the
end of three months, and each melon
reproduces seeds to the amount of 500
or more in this one summer. Marvel-
ous, is it not, that this small seed re-
produces itself in this short space of
time more than one thousand times.

How do you account for it?

‘There is no explanation except a
provision of what we term nature, and
that nature has been the God of poor,
ignorant natives since the world be-
gan. Ignorant, yes, but how much
more wise are the white people who
count themselves lords of creation?

i Old Timer.

—_--~-___
Voltaire Said of Time:

Time is of all things in the world
the longest and: shortest, the quickest
and the slowest, the most minute and
the greatest, the most neglected and
the most regarded, without which
nothing can be done, which devours all
that is little and gives permanent life
to all that is great.

“Nothing is longer than time, be-
Cause it is the measure of eternity.
Nothing is shorter, because it is in-
sufficient for all our plans.

“Nothing is slower for him who
waits, nothing more rapid for him who
enjoys,

“Time stretches out into the infinite
in greatness and it is infinitely divisible
in littleness.

“All men neglect time, all regret its
loss. Nothing can be done without
It wipes out all that is un-
worthy of posterity and immortalizes
gteat things.”

time.

———_~+--___
Hot Cream Tomato Bouillon.

Mix one or two ounces of tomao
nectar or tomato bouillon with a pinch
of bi-carbonate of soda, add a small
piece of fresh butter and fill the cup
with hot water or hot milk. Top with
unsweetened whipped cream. Serve
with salted crackers.

 

IDE-AWAKE

merchants are always well stocked
to meet the ever increasing demand
for Royal Baking Powder and keep
it prominently displayed.

CRI OTA Le eS F) 455
So Oe See ey

Call attention to the
purity and reliability of
Royal and you will in-
crease your sales and
profits—a sale of Royal
means the purchase of

other baking ingredients.

 

Royal Contains No Alum—
Leaves No Bitter Taste!

 

 

 

 

 

NOTHING TREADS AS SILENTLY
AS TIME - HAVE YOU
MADE YOUR WILL?

   

      
   

 

   

   

oy '
bi! :
a Hy
me
de kk £ypioy?
der Ete
le phy
2 ive Pry sae
mu: etre
AB Type t
2 re.
met! Ope
ipo

  

wer |
=~}:
2 “2 le
;

GRAND RAPIDS TRUST CoO.

Grand Rapids, Michigan

 

 

 

 

 

 

4

MICHIGAN TRADESMAN

 

December 28, 1927

 

MOVEMENTS OF MERCHANTS

Kalamazoo—The Donohoe McQuaid
Sales Co., 472 West Main street, has
increased its capital stock from $25,000
to $35,000.

Maple V. K. Brumm. has
sold his stock of general merchandise
to W. C. Clark, who will continue the

 

Grove

business at the same location.
Martin—William Shepherd, under-
taker here for the past 40 years, has
sold his stock to Grant Chaney, of
Hesperia, who will continue the busi-
ness at the same location.
Kalamazoo—Gerald E. Van Avery,
druggist at West North street and
North Westnedge avenue, has remod-
eled and modernized his store building,
thus adding additional floor space.
Gobles—E. J. Merrifield has sold his
store building and hardware stock to
R. N. Curtis & Co., who will continue
the business under the management of
Bob Curtis, southpaw baseball pitcher.
Kalamazoo—The Industrial Finance
Co., 416 South Westnedge avenue, has
been incorporated with an authorized
capital stock of $150,000, of
amount $50,000
and $11,022
Bridgman — The Bridgman Supply
Co. has been incorporated to deal in
building supplies at wholesale and re-
tail, with an authorized capital stock
of $90,000, all of which has been sub-
scribed and $75,000 paid in in cash.
Marshall—The Marshall Ice & Fuel
Co., 513 West Mansion street, has
merged its business into a stock com-
under the same style, with an
authorized capital stock of $10,000, of
which amount $6,850 has been sub-
scribed, $2,375 paid in in cash and
$2,100 in property.

which
subscribed
paid in in cash.

has been

pany

Manufacturing Matters

Big Hanchett
Works has changed its name to the
Hanchett Manufacturing Co.

Niles—The Original Cabinet Corpo-
ration, Lock Box 236, has increased
its capital stock from $50,000 to $75,000.

Big Rapids—The Machinery Co. of
America, has changed its name to the
Covell-Hanchett Co., 906 North State
street.

Detroit—The Joseph E. Barrett Co.,
12416 Cloverdale avenue, manufacturer
of ovens, conveyors, etc., has increased
its capital stock from $5,000 to $50,000.

Homer — The Van Camp Packing
Indianapolis, Ind., which re-
cently purchased the plant of the
Campbell Creamery Co., at this place,
is financing farmers in Calhoun county
to increase their herds of cows.

Detroit—Fire Doors, Inc., 5930 Com-
monwealth avenue, has been incorpo-
rated to manufacture and sell fire doors,
with an authorized capital stock of
$10,000, of which amount $1,000 has
been subscribed and paid in in cash.

———_+2--.
Cover Flour Requirements For Next
Months.

The price of wheat has held remark-

Rapids—The Swage

 

Co., of

ably firm in the face of a large crop
and comparatively heavy receipts. This
condition is probably due to the fact
there is considerable off grade wheat
this year, which also accounts for
rather heavy premiums for the choicer
grades, and undoubtedly these prem-

iums will be well maintained for some
time to come.

The figures given out by the Gov-
ernment indicate we _ produced five
hundred and fifty-two million bushels
of winter wheat this year against six
hundred and twenty-seven million
bushels last year, and a spring wheat
crop of three hundred and nineteen
million bushels this year compared
with two hundred and four million
bushels that while the
winter wheat crop is seventy-five mil-

last year, so
lion bushels less than a year ago the
out-turn of the spring wheat crop is
one hundred and ‘fifteen million bushels
greater, making the total out-turn of
winter and spring wheat this year
eight hundred and seventy-one mil-
lion bushels, or forty million bushels
more than a year ago.

Winter wheat acreage sown this fall
totals forty-seven million, eight hun-
dred ninety-seven thousand acres,
compared with forty-three million,
four hundred and sixty-five thousand
in the fall of 1926; a gain in acreage
of nearly four and one-half million
acres over last year. The condition
this year is placed at 86 per cent.,
against 81.6 per cent. in 1926, and 84
per cent. for ten year average, so that
both acreage and conditions are favor-
able for a large crop in 1928, and are
a bearish influence of course.

Very naturally, no conservative buy-
er would care to place too much
credence in a condition report this time
of the year, as there is always more
or less winter killing, and it will be
difficult, in fact practically impossible,
to make a reliable estimate of next
year’s out-turn based on a December
condition. The April report on both
condition and acreage will afford 2
much more reliable basis for estimat-
ing the out-turn of a growing winter
wheat crop. Another thing, the Gov-
ernment estimates of this year’s crop
have not taken into consideration the
poor quality wheat, or the amount fed
to stock, both of which represent
quite a considerable sum. More or-
derly marketing on the part of the
producer is another factor that must
be considered.

We do not believe in higher prices
for wheat or flour, for with present
prospects the price is plenty strong
enough. Consequently, it does not ap-
pear advisable to buy heavily for a
distant delivery. A better policy ap-
parently, and the most logical one, is to
purchase sufficiently to cover require-
ments for not over a couple of months.

The trade must always bear’in mind
the opinions herein expressed are per-
sonal and individual. They are merely
informative and not advisory § and
should be treated accordingly.

Lloyd E. Smith.
++
New Jersey Needle Shipper Busy
Again.

Vicksburg, Dec. 27—We recently
received a package containing 3,000
needles from J. A. Coates & Sons,
Limited, of East Orange, N. J. These
needles were not ordered by us, but
were sent by the company. What
would you advise?

Carvell & Woodruff.
Dec.

Muskegon Heights, 27—We

read your Michigan Tradesman and
also the Realm of Rascality, which is

worth the price alone for our informa-
tion.

We have received a package again,
as we did last year in December, which
contained needles from J. A. Coates
& Sons, East Orange, N. J. Last year
in December, 1926, we opened the
package by mistake. We repacked it
and sent it back, with insured postage.
We did not ask them to reimburse us
for the postage and cost of insurance.
We just let it go. Now we have an-
other unordered shipment sent to us.
It contains needles and we wrote to
them if they did not send us 50 cents
in postage or in money to pay us for
our trouble, that after fifteen days we
would charge them 5 cents per day
for storage and ‘thirty days is the
limit, but they sent us only 17 cents
for postage in stamps.

What shall we do? Hulka Bros.

The shipments of needles referred
to in the above letters is in keeping
with hundreds of needle shipments
which have ‘been made into the State
without authority. These people are
very cunning and unless you are care-
ful they will catch you napping. You
will soon receive a call from a woman
who will describe a needle she bought
from you some time ago and ask for
another package. The description will
tally with the needles you recently re-
ceived from East Orange and possibly
some clerk, without thinking, will ex-
tract a package from the shipment.
That will make you responsible for the
entire shipment, so go slow in tamper-
ing with the package in any way. In
the meantime drop the shipper a line
that you will return the goods upon
receipt of a dollar to pay you for the
trouble and expense and stand pat on

that plan. This is the only way you
can break up this nefarious system.
—_—_2--4
Facts.

Studies by insurance actuaries in-
dicate that the potential value of a
new-born baby is $9,000 and that a
boy at the age of 15 is worth in ex-
cess of $25,000 to society.

Arab pilgrims to Mecca and ‘Medina
this year arrived in numbers by motor
cars—mostly made in Detroit—instead
of by camel. Mecca has ice machines
and electric light but remains undis-
covered by movie agents.

Scott’s ship Discovery, back from
another Antarctic voyage, reports pass-
ing an iceberg near the Orkneys that
was thirty-five miles long and averaged
150 feet in height.

Blubber is now believed to be the
equipment that enables whales to with-
stand the pressure of great sea depths.
Late observations record Greenland
specimens that took 700 to 800 fathoms
of line straight down.

Elephants trained in the Belgian
Congo government school at Api
bring about $2,500 at auction. A pair
can plow two and a half difficult
acres in a morning.

Rota sums up in Rome its matri-
monial readjustments: Out of a total
of fifty-five cases, decision favored an-
nulment in twenty-eight; of these,
fourteen concerned rich and the other
fourteen poor couples. The cost of
those unable to pay absorbed all the
fees paid by the well-to-do.

This is the plowing season in the
Valley of Roses in Bulgaria, but no
plowing is being done near Kustendil,
around the bushes that produce the

famous attar, for the peasants are pre-
occupied with the fact that oil has been
struck there.

‘Out of 800 feature ‘films shown
throughout Great Britain in the past
year, 720 came from the United States.
Under the quota system there should
have been 90 British pictures, but less
than 40 had been made.

It is theoretically impossible for
hybridization to produce blue in a
flower that is naturally yellow and
red, but A. S. Sabbe lately exhibited
at Horticultural Hall, London , a
dehlia that was “a bluey-mauve that
turned deep blue after sunset.”

Despite the rise of self-icing re-
frigerators the manufacture and dis-
tribution. of artificial ice in blocks has
become the ninth industry of the
country. Yet only 40 per cent. of
America’s homes use ice.

—__+-2___
Pineapple Pack in Hawaii Will Be
Reduced.

Ripening of winter pineapple has
been retarded by weather conditions in
Hawaii and the crop will be under
that of the previous pack, a cabled re-
port 'to the Department of Commerce
from the secretary of the Honolulu
Chamber of Commerce, Ernest B.
Clarke, states.

The full text of the report follows:

Heavy rains and low temperatures
in Hawaii during November, although
causing no great damage to the sugar
cane crops, are said ‘to have retarded
somewhat the ripening of winter pine-
apples and made fields too muddy for
harvesting.

The Association of Hawaiian Pine-
apple Canners now estimate that the
present crop will be about 250,000 cases
less than the previous pack, or about
8,700,000 cases. This is about 800,000
cases below ‘the first estimate.

Gross returns for sugar and pine-
apples in 1927 will probably reach a
total of $110,000,000.

—_—_»+>__
New Fruit a Great Success.

The Seneca new variety of
sweet cherry which was developed at
the New York State Agricultural Ex-
perimental station, is regarded by hor-
ticulturists as a great success. The
last crop was the sixth which has been
gathered and this year it ripened much
earlier than any other. It was two
weeks ahead of the Black Tartarian,
which has held the front as a favorite
for some years, and the likelihood is
that it will in a great measure supplant
the Tartarian. The fruit is luscious
and of pleasing appeararice and it will
make a desirable one for the fruit
stand business. The new variety is
regarded as a distinct contribution to
the fruit industry.

is a

—»+-.___
Scarf Demand Shows Improvement.
The demand for women’s scarfs has
shown considerable improvement late-
ly. The square types have stood out
in the preference of many buyers, con-
siderable attention being given to hand-
blocked, printed and tippled designs on
radium and crepe. There is, however,
a growing call for oblong and triangu-
lar shapes, which are expected to take
quite well for the holiday season.
Bright shades and many-toned color
combinations are stressed in all of the
designs.

t

hE re

Ls

-

   

,

“regina sen
ie cca at

ao

‘

Si aetan ae

oF

f

 

A.
j
:

.

y

+

 

 

ena tee

gras

Ces

 

 

December 28, 1927

MICHIGAN TRADESMAN

 

Essential Features: of the Grocery
Staples.

Sugar—Jobbers hold cane granulated
at 6.45 and beet granulated at 6.25.

Tea—The business done in tea dur-
ing the last week has not been very
heavy. Buyers’ attention is mostly
attracted by other things. Business is
so dull that some holders say that they
will shade prices, although with not
very much result. Prices show no
particular change for ‘the week. Every-
thing desirable is maintained. Stocks
on spot are comparatively small. The
primary markets continue firm.

Coffee—On the whole the market for
Rio and Santos coffee, green and in a
large way, has been rather steady dur-
ing the past week. There has been a
show of firmness from Brazil, which
has had some little effect. Brazilians
are desperately attempting ‘to maintain
the market in spite of the large coming
crop. Prices on all grades of Rio and
Santos are about where they were a
week ago. Undoubtedly the undertone
of the market is still soft. Milds con-
tinue firm, with the tendency to ad-
vance, owing ‘to comparatively light
stocks.

Canned Fruits—The retail move-
ment of fruit is eating holes into stocks
and it is only a question of time be-
fore the wholesale market will show
the effects of this trading by neces-
sitating extensive replacements either
from first or second hands. The out-
standing fruit is apples, which are
sparingly offered by canners in all dis-
tricts, and where buyers have covered
a part of their requirements they are
liquidating cautiously as they are not
sure they will be able to make replace-
ments on a favorable basis.

Canned Vegetables—In face of no
heavy buying, tomatoes have advanced
and the low level of the season seems
to have passed for good. Twos have
been the big seller and they have car-
ried the other sizes with them, while
10s have gained in value because of
healthy buying interest and lack of
sales at discounts. ‘Corn and peas have
been in the background as wholesalers
have goods of their own for their rou-
tine outlets, and they are not interested
in factory shipments, either prompt
or after January 1, when they cannot
get inside prices to serve as an incen-
tive.

Dried Fruits—A favorable outlook
for January has been created by the
developments in dried fruits on the
coast during the current month. Pack-
ers have shown their confidence in the
market by refusing to unload at sac-
rifice prices, while distributors have
not overburdened themselves with
heavy purchases and have not a large
volume for coast shipment after the
turn of the year. Earlier purchases
have been liquidated, and there is more
incentive to stock up on the coast
when the market is hardening than
when selling is forced among packers
and low prices are the rule. Dried
fruits are still relatively cheap, assur-
ing wide consumer demand at a sea-
son of the year when retail channels
normally are opened to their widest
extent. ‘While the spot market all
week has been quiet it has shown a
firm undertone and gains in prices of
California prunes, pears and apricots

had previously improved and the lag-
gard, prunes, finally caught up to the
leaders. The popular sizes of ‘Califor-
nia packs have been the first to be ad-
vanced, but the smaller sizes are fol-
lowing suit.

Canned Fish—Fish packs have been
featureless all month and were es-
pecially so during the past week. As
spot pink salmon is relatively cheaper
than on the coast it is picked up here
and can be had in small blocks at
favorable prices, as holders are willing
to move unimportant parcels to hold
their trade, but on large blocks) would
turn down bids which they accept on
pick-ups for actual needs of their cus-
tomers. Chums are so scarce that they
are easily maintained. Reds are al-
most completely forgotten for the mo-
ment. Maine and California sardines
have been quiet, while there has been
no important buying interest in any
of the other fish packs.

Salt Fish—The mackerel market is
where it was a week ago. Small sizes
are weak, because there are too many
of them for the demand. Larger sizes
are not so abundant and are firm and
wanted. Demand is not big, but will
be much better after the first of the
year. Other salt fish unchanged.

Beans and Peas—The only firm
thing in dried beans is pea beans,
which are steady to firm at unchanged
prices. The rest of the line is about
unchanged and not wanted. Peas are
in buyers’ favor on everything except
pea beans. Blackeye peas are quiet
and unchanged.

Cheese—The demand for cheese for
holiday outlets was larger than usual,
showing the widening in trade each
year for the types which are especial-
ly suitable for the occasion. Stocks
of domestic and foreign cheese are
moderate and a firm tone is noticeable.

Olive Oil—The olive oil market is
made firmer by the recent advances in
Spain and by an equally firm under-
tone in the Italian pressing centers.
Light arrivals of new crop have come
in but there has been no sharp in-
crease in working stocks, and import-
ers see no reason for disturbing their
quotations as the amount of carryover
is usually light. .The movement con.
tinues good as prices at retail are on
a popular basis.

Rice—Business all week has been
restricted, but a renewal of buying in-
terest is anticipated, as there has been
a moderate turnover for several weeks,
but, meanwhile, the market has im-
proved in tone on the spot and at
Southern points. Mills are inclined
to anticipate advances and they have
not been free sellers as they have cur-
tailed their production and do not have
extensive supplies on hand for prompt
shipment.

Syrup and Molasses—Business_ in
New Orleans molasses is light and in
consequence the market is quiet and
dull. Very little will be done until
after the first of the year. The dull-
ness has not weakened prices, in fact,
some holders have advanced fine
grades of molasses as much as 3 cents
a gallon. ‘The market is undoubtedly
strong in spite of the dullness. Sugar
syrup is quite, with few buyers taking
any interest. There is no pressure to
sell and the market is steady. A bet-

ter business is expected after the first
of the year. Compound syrup is dull
and unchanged.
——__»-

Review of the Produce Market.

Apples—Shiawassee and Wolf River
$1.75@2; Baldwins, $2.25@2.50; North-
ern Spys, $2.50@3; Western Jonath-
ans, $2.75 per bu.

Bagas—Canadian, $1.75 per 100 Ib.
sack.

Bananas—74%@8c per lb.

Beets—$1.50 per bu.

 

Butter—The demand for fine cream-
ery butter has been excellent during
the entire week. Receipts are very
heavy and consequently the market has
been weak throughout with a lc de-
cline in price. Undergrade butter is also
in rather good supply and is selling
to some extent. Jobbers hold June
packed at 42c, fresh packed at 48c, and
prints at 50c. They pay 24c for No.
1 packing stock and 12c for No. 2.

Cabbage—$2 per 100 lbs.

Carrots—$1.25 per bu.

Cauliflower—$2.50 per doz.

Celery—25@60c per bunch accord-
ing to size; Extra Jumbo from De-
catur, $125.

Celery Cabbage—$1 per doz.

Cocoanuts—$1 per doz. or $7.50 a
bag.

Cranberries—Late Howes command
$9.75 per % bbl. and $5 per %4 bbl.

Cucumbers—lIndiana hot house, $2.50
@2.75.

Dried Beans—Michigan jobbers are
quoting as follows:

 

 

@. He Pea Beans 9-90 $5.65
bight Red Kidney 2...) 1: L439
Dark Red Kidney =... 7.50

Eggs—Receipts of fresh continue to
increase in volume, in consequence of
which jobbers have reduced their pay-
ing price 2c per doz. Local jobbers
pay 38c for strictly fresh. Cold stor-
age operators are playing out their
supplies as follows:

pet fess ooo ee Jae
MSHI SECONGS 22005 28c
Cheeks 4000 Z25¢

Grapes—Calif. Emperors, $2.50 per
crate.

Grape Fruit — Florida
$4.50@5 per crate, according to size
and grade.

commands

Green Onions— — Chalotts, 90c per
doz.

Lemons—Quotations are now as fol-
lows:
SOO Sunicis@ (2 $8.50
S00 Summist ooo 8.50
SOO Ned Oar 28 _ 8.00
S00 Red Ball 8.00

Lettuce — In good demand on the

following basis:

California Iceberg, 4s, per bu._-$4.00

Hothouse leaf, per bu. ----_----- 1.75
Onions—Spanish, $2.75 for 72s and

50s; home grown command $2 for

white or yellow—both 100 Ib. sack.
Oranges—Fancy Sunkist California

Navels are now on the following basis:

FQ $5.00
26) oe 525
5 ee 6.75
176 7.25
Oy 7.25
OG ee 425
C7. ee 225
OOM 6.50

Red Ball, 50c cheaper. All sizes of
Floridas are selling at $6.
Peppers—Green, 50c per doz.
Potatoes — The market is dull and
quiet on the basis of $1@1.10 per 100
lbs. over the State.
Poultry—Wilson & Company pay as
follows this week:

Peavy fowls 20 2 ate
Fight fowls 6500 L5e
Efeavy broilers 2 0. 24c
Eight W. E. Brovlers loc

Radishes—35c per doz. bunches for
home grown hot house.

Spinach—$1.25 per bu.

Squash—Hubbard, 4c per Ib.

Sweet Potatoes—$1.75 per hamper
for kiln dried stock from Tenessee.

Tomatoes+-$3.25 for 10 lb. basket of
hot house; $1.65 per 6 Ib. basket from
Caht.

Veal Calves—Wilson & Company
pay as follows:

Pancy 22 16%c

Good 2 14%c

Meda 13c

POOR oe 10c
—_——_» 2

Tell the Consumer the Truth.

Recently a housewife went into a
high-class grocery store and market
of one of Chicago’s well-known
suburbs, and asked for a dozen eggs.
“Fresh eggs are 70 cents but we have
some storage eggs just as good in
quality for 45 cents,” was the reply of
the clerk when asked about price. We
need more retailers telling this true
story to the consumers.

There is no reason why a storage
egg, if a good egg when placed in
storage, should not come out of stor-
age in just as good condition as it
was when it went into storage. There
is also no reason why the average
fresh egg should be better. The fresh
egg goes over the samie route in a ma-
jority of cases and takes even a longer
route to reach the consumer.

Prejudice is the factor to be over-
come. A campaign of education based
entirely on egg quality and the ex-
cellences to be looked for in a good
egg is needed. Consumers can be
taught to demand a good egg and not
ask whether or not it is a fresh egg or
a storage egg. The value of cold
storage to the Nation is that by it we
can have good quality food products
throughout the year.

To maintain the faith of this loca!
grocer it is the duty of all storers of
eggs to see that none but good eggs go
into storage.

—_2+++___

Use Clothes Pins For Advertising.

Here is a new way in using clothes
pins in connection with advertising.
A retail dealer found he secured bet-
ter returns from distributing hand-
bills in an out of the ordinary way.
Several boys were given bundles of
clothespins and a quantity of hand-
bills. The boys stuck the clothespin
into a handbill and then threw it up
on the porches. Many housewives are
glad to pick up new clothespins. Nat-
urally they then opened the package
and looked at the handbills. It secur-
ed more attention for the advertising.

—_>++—___

If you are poor your friends seldom
help you, but if you are rich they usu-
ally want to help themselves,

 

 

   

6

MICHIGAN TRADESMAN

 

December 28, 1927

 

IN THE REALM OF RASCALITY.

Questicnable Schemes Which Are
Under Suspicion.

During the past month or six weeks
the Realm has done all it could legiti-
mately to effect an adjustment between
an Eastern Michigan merchant and
one of the pattern companies. We
started the correspondence in the most
mild manner possible, but “got no-
where.” The New York office re-
ferred us to the Chicago office and the
Chicago office referred us back to New
York. Instead of our letters receiving
frank and painstaking attention, we
were confronted with evasion and sub-
terfuge. Finally, when patience was all
worn out, we were referred to an attor-
ney and told the company would pay
no more attention to our letters. The
attorney wrote us a threatening letter.
intimating that suit for damages would
be started if anything we ever said or
did deprived his client of a single cus-
tomer. Of course, threats of that sort
mean nothing to the Realm, because
barking dogs never bite.

The procedure is the greatest pos-
sible condemnation of the present
methods employed by the pattern com-
doing business in the
They make five year

panies now

United States.
contracts under conditions which lead
the retail merchant to believe that the
contract can be altered or amended at
any time to meet his requirements or
any changed conditions which might
contract is
realizes

As soon as the

arise.
signed, however, the dealer
that he is up against the real thing in
that such a thing as making any change
in the contract is out of the question;
that instead of having made a five
year contract, he is soaked for ten
years unless he watches carefully and
gives notice of the termination at the
time stated in the contract; that under
no circumstances can he cancel the
contract under five and a half years;
that to all intents and purposes he is
in a vise, from which it is impossible
fcr him to extricate himself.

In view of this situation the only
thing for any merchant to do is to re-
fuse to sign any contract presented by
the agent of any pattern company, be-
cause he cannot adopt any form pre-
sented by the person who solicits his
order without finding himself in a
position from which he cannot deviate
without subjecting himself to great
annoyance and expense.

Discontinuance of use of the word
“steel” in advertising and selling al-
leged malleable iron products earned
for the Wrightsville Hardware Co.,
Wrightsville, Pa., has resulted jn the
dismissal of a complaint filed against
it by the Federal Trade Commission.
In dismissing the complaint the Com-
reserves the right “to take
such further action as may be appro-

mission

priate in the public interest in case the
respondent shall resume the use of the
word steel in connection with the man-
ufacture and sale of the tools referred
tc in the complaint.

“Satinella” was the word used by a

wholesale distributor of fabric to de-
scribe a fabric made of cotton and
finished with a highly mercerized
surface resembling satin in appearance,
the Federal Trade Commission an-
nounces in connection with a stipula-
tion proceeding. This product con-
tains no silk, the product of the cocoon
of the silk worm, and the Commission
considers use of the term “Satinella,”
suggestive of satin content, as mis-
leading and as unfair competition.

Charged with using the United
States mails to defraud, George Bel-
mont Sanborn has been arrested. Com-
plaint with regard to his activities was
filed with state and Federal authorities
by the Better Business Bureau. San-
born has for some time held himself
out as furnishing home financing, but
his business seems principally to have
been collecting service fees. He first
used his own name, and later adopted
the names Peoples Building Service
Ccmpany, Peoples Home Financing
Company, Belmont Service Company,
among others. His latest operations
were under ‘the name American Mort-
gege and Loan Service, 303 Basso
Bldg. Months ago Detroit newspapers
declined Sanborn’s advertising, upon
a showing by the Better Business Bu-
reau that the copy was unworthy of
confidence. Sanborn charged advance
fees, promising to obtain financing for
home building and for home alterations
and improvements. The loans prom-
This Bu-
reau has repeatedly warned ‘tthe public
concerning Sanborn’s operations. Sev-
erai state warrants have ben issued for
him. Much credit is due United
States Postoffice Inspector E. E.
Fraser for his able work on this case.

ised were not forthcoming.

 

Convicted of using the United States
mails to defraud, E. D. Fitzgerald,
vice-president of the Security Oil &
Refining Co., Detroit, has been sen-
tenced to serve ten ‘to twenty years in
the United States penitentiary at Ft.
Leavenworth, Kansas. by Judge Ben-
jamin C. Dawkins in the United States
District Court. Among the witnesses
testifying at Fitzgerald’s trial were
Hezekiah N. Duff. former securities
commissioner for the State of Michi-
gan, whose attention this Bureau had
frequently called to Fitzgerald’s opera-
tions: and Alex. Green, former exam-
iner for the Michigan Securities Com-
mission, and later secretary of the
Security Oil & Refining Co. The con-
viction was a clear victory for E. E.
Fraser, United States Postoffice In-
spector at Detroit, and Gregory H.
Frederick, ass’stant United States Dis-
trict Attorney. In addition to his con-
nection with the Security Oil & Re-
fining Co., Alex. Green was secretary
of the Michigan Bond & Mortgage Co.
bulletined by this Bureau in connec-
tion with the unfortunate experience
of investors who bought bonds on the
Plaza and Waverly apartments: with
the Great Lakes Finance Corporation,
stock of which is now without market.

The Better Business Bureau of De-
troit has a list of more than 100,000
obsolete companies or extinct securi-
ties issues, together with the data in-

 

Happy
New Year!

Heartiest Greetings for
1928! May your New
Year be happy and
prosperous!

Perhaps the friendly,
helpful service of the
Old National can help

this wish come true.

 

The OLD
NATIONAL BANK

MONROE at PEARL
Al Bank per Gverybody-

ae |

 

 

 

 

 

WANTED — A Job

In Your Store

I am honest and will help to
keep others honest.

I am industrious and will en-
courage others to be more so.

I am accurate and will enforce
accuracy on the part of all others

in your employ.

I will increase your gross busi-
ness and add to your net profit.

I will keep private records for
you and your business.

I will be on hand when you
open your store in the morning
and remain there after the last
person goes out at night.

I will never become sick nor

ask for a vacation.

I will never ask for a raise in
pay and I’ll never quite you.

My name is — The National
Cash Register.

 

 

 

 

 

DESIRABLE PUBLIC UTILITY BONDS

We have prepared a bulletin setting forth the salient fea-
tures of certain public utility operating company bonds
which we consider attractive purchases at the present time.

Bulletin H-92 upon request

HOWE, SNOW & CO,

Incorporated
GRAND RAPIDS
‘Chicago New York Detroit
San Francisco Minneapolis Philadelphia

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

Tee cons OY) Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

 

 

 

 

r
+ ARNT omen
5

 

*
4
.
.
>»
ek
1 ¥
rs
ie
a -
r 4
a
« % ~
4 : ” »

 

 

 

4 ®
A =~
i
i
~ s
f
é

 

 

 

December 28, 1927

dicating when these companies passed
out of existence.

 

Advices from Elkhart, Ind., state
that O. R. Six has recently been con-
victed of violation of the Indiana Blue
Sky Law, and sentenced to from two
to fourteen years in the State peniten-
tiary. Six had previously operated out
of Detroit and repeated warrants have
been issued for him in connection with
his high pressure stock selling. In,
most instances restitution has been
made and the complaints dropped. He
has been a notorious ‘one-call” op-
erator.

 

Self-styled “oil experts” whose am-
bition is to exploit uninformed in-
vestors find themselves confronted
with the necessity of being prepared to
undergo the closest scrutiny as the re-
sult of the announcement made by the
National Better Business Bureau of
the preliminary results of its enquiry
into presentday oil promotion schemes.

The National Bureau and its forty-
two affiliated Bureaus are co-operating
with the United States Postal authori-
ties who have recently closed the mails
to three offending oil promotions.

In the years that have passed since
the last oil swindles were perpetrated
a new group of investors has sprung
up. Unless the facts are known the
appeal of the “experts” will prove dis-
astrously attractive to the new inves-
tors and damaging to the prestige of
legitimate oil corporations.

The lengths to which these sharpers
will go in furthering their schemes are
well illustrated by certain cases which
have been called to the attention of the
Bureau. In one a promoter adver-
tised that he had perfected an “oil
compass” or “geo-physical instrument”
which was alleged to have among its
many virtues tha of locating oil wells
and determining their depth and quan-
tity of production. In another case
the promoter sought to inspire con-
fidence in his ability and integrity by
modestly urging his prospects to “just
send in your capital.”

All this came from a man who had
no tangible assets and who had never
had any experience in the actual pro-
duction of oil.

One promoter took such colorful
titles as “oil operator,” “subscribers’
trustee,” attorney in fact,” and “stock-
holders’ attorney in fact.” He added
the appearance of stability to his op-
erations by unauthorized references to
R. G. Dun & Co. and to Bradstreet Co.
in his literature.

The promoter sent broadcast the
news of a “stockholders” meeting.
Later he was unable tc recall anything
that had happened at the meeting al-
though he had sent out a full report
on it.

With promoters to-day specializing
in “participations” and “beneficial in-
terests” the business structure of the
fanciful oil industry has become ex-
tremely complicated. Highly imagina-
tive literature and extravagant state-
ments only tend to befog an already
complex situation.

——~++>—_-
Competition in Refrigerators.

Another angle of the competition
reailers face from unanticipated sourc-

MICHIGAN TRADESMAN

es has been brought out. The ice pro-
ducing companies are endeavoring to
offset the inroads made by the sale of
electrical refrigerators and in fre-
quent instances are said to be
offering refrigerators which require
ice, at factory cost. Asa result, it was
pointed out, the retailer has to meet
competition from the ice company,
which wants to make a profit from
the sale of ice, and in addition must
also compete with the utility concerns
selling electrical refrigerators only as
a means of increasing its sale of cur-
rent.

——_—_». -—___
Expect Styles To Help Ribbons.
Novelty effects will be featured in
the spring ribbon lines which will be
opened early next month. No import-
ant change in prices is anticipated.
Style indications in the millinery and
dress trades are believed favorable for
the use of a considerable volume of
ribbons for trimming purposes. Gros-
grains are outstanding for millinery
use. For dress trimmings some inter-
est has already developed in soft satin
and bright taffeta numbers ranging
from narrow to medium widths. Vel-
vet merchandise is regarded as likely
to continue its popularity through the
spring season.

—_+2+2>___

Spring Blouse Outlook Is Bright.
Although there is not much being
done in women’s tailored blouses at
present, the indications for an excellent
spring season in these lines are bright.
The expected vogue for suits will prove
of material value to blouse manufac-
turers if it comes about, and it is upon
this that not a little of the present op-
timism is based. In the types that are
selling at the moment the best call is
for collarless models, especially those
with the so-called Vionnet neckline.
Adaptations of this variety of neckline

are also seen on the popular styles.

—_2+>—_—_
Finer Rayon For Underwear.

A great deal of experimentation is
being undertaken with the finer de-
niers in rayon for the production of
women’s undergarments. Some of the
largest makers of silk and rayon un-
derwear are carrying on the work. The
results are said to have been good and
the expectation is that these sizes will
meet with a strongly increased demand
for the coming year. The use of
deniers of 100 and smaller is said to
produce a better looking and more
durable fabric for underwear purposes.

—_—_~+2.2—___

Expensive Perfumes in Demand.

Perfumes and other toilet prepara-
tions of the better kind are in excel-
lent demand. A feature of the business
is that customers are mostly men who
do not question price but are mostly
influenced by the size and color of the
bottle. The volume business is on the
perfumes ranging from $10 to $20 a
bottle. The cheaper grades are not
moving so well. The medium priced
types are in average demand, since
they are regarded more or less as

staples.
—_+++—___

Two Kinds of Skinners.
Son—What is a taxidermist?
Father—He skins animals.
Son—Well, what is a taxi driver?
‘Father—He skins humans.

 

 

 

 

PREPARE FOR THE
HOLIDAYS

Stock :-—

FRANKLIN GRANULATED
—for cooking and baking

FRANKLIN POWDERED
—for fruits and cereals

FRANKLIN OLD-FASHIONED BROWN
—for baked beans, gingerbread, etc.

FRANKLIN GOLDEN SYRUP
—for hot cakes and waffles

Franklin Sugar Refining Company

PHILADELPHIA, PA.
ce °
A Franklin Cane Sugar for every use”’

 

 

 

 

 

 

 

 

The Brand You Know
by HART

Xs

eV Le
FOODS |

BMT Nel Nid

Fancy Quality

 
 
    

 
 

Fruits Vegetables

Look for the RED HEART
On The Can

W. R. ROACH & CO.

General Offices
Grand Rapids, Michigan

 

 

 

 

 

   

8

MICHIGAN TRADESMAN

December 28, 1927

 

TWENTY-SEVEN TRAGIC YEARS
Saturday midnight will end the most
amazing, tragic and momentous twen-
ty-seven years or recorded history. Into
twenty-seven have been com-
pressed the passing of one Age and
the birth of another. They saw the
last irontiers vanish and the solving of
the final mysteries of poles and seas.
3etween January 1, 1901, and New
Year’s Day, 1928, the world has known
its greatest tragedy and some of its
hours of most profound peace.
Twenty-seven years ago William
McKinley, doomed to die in the next
September by an assassin’s bullet, was
in the White House. Victoria’s golden
reign was ending. The kaiser had not
started out on his long-cherished ca-
reer to conquer the world by blood
and iron; Czar Nicholas, whose bones

years

were to lie in a shallow well, ruled all
the Russias. France mourned for her
lost but was. at
peace.

In Asia the White Bear of the Slav
and the British Lion watched each
other in the mountain passes. Japan
had yet to fight and win her first war
against the white man and emerge as

provinces, Europe

a world power. China then, as now,
was the lowest form of political life
on the planet. The old Dowager Em-
press ruled from the Forbidden City.
The Dewey at Manila were
yet echoing in Asian ears and America
was taking her place in the first rank
of the nations.

The Boer War was dragging to its
American

guns of

tired close. soldiers were
stamping out the embers of Filipino re-
volt and the world was at comparative
peace.

This Atlantic was at
the dawn of the Roosevelt era, the days
of “trust-busting” and the “Big Stick.”
The Angle-Saxon struggle for political
equality was changing to a demand for
equal economic opportunity. Woodrow
Wilson, idealist and martyr to his own
insufferable ambition, indiscretion, self
esteem and bombastic rhetoric, had yet
to leave his mark upon the world.

Latin America had fought to a close
the last of its revolts against Spain.
For seventeen years the Indian-faced
Diaz had ruled in Mexico and was to
rule ten more.

No wireless message had ever cross-
ed the Atlantic in January, 1901. Radio
had not made the sky a vast whisper-
ing gallery. The motor car was a toy.
The Wrights were still tinkering in the
little bicycle shop at Dayton. More
than two years would elapse before
the first man-flights in an airplane over
North Carolina sand dunes at Kitty
Hawk.

The White Plague raged then, un-
checked. Yellow Jack was still slay-
ing his thousands in the tropics. Pre-
ventive medicine was in its puling in-

shore of the

fancy.

Politically the world of 1901 seemed
sure, ordered and serene. Ordered as
it was and peaceful as it seemed, un-
seen forces were undermining its foun-
dations. Its fate was waiting around
a turn in the years.

Yet in the shadow of the doom that
was to overtake it soon it was a bril-
liant world. Empires and_ nations,
ruled by prince and potentate and stor-

ed with the wealth of a long peace, rose
like shining peaks on the political hori-
zon. Alliance balanced against alliance.
Nations, grouped and marshaled, faced
each other in outward serenity. The
lives of millions flowed smoothly on in
their appointed ways.

It was a vast machine, guarded by
the suave diplomacy of Yesterday with
its whispers, nods and cryptic phrases.
In America we were gradually adopt-
ing prohibition, woman suffrage, the
referendum and tinkering with the
Constitution. As the years passed
Lloyd George was gyratng in Eng-

land. Socialism lifted its head in Ger-
many. Nitti dominated Italy. Jaures,
pacifist and Marxist, was a mighty

figure in France.

Yet in the first decade of the cen-
tury something ominous and strange
was in the air. Great powers were re-
doubling their armaments. The world
of 1914 was carrying in its tissues the
seeds of its own death.

Despite the wealth and _brilliancy,
the achievements of Science agd the
glitter of a Golden Age, that age was
heading toward its sundown. But the
world facing that sunset in the July
days of 1914 was fair to see.

Suddenly, on June 28, had come the
pistol The time
of strain and waiting was ended. The
iron truth in all its starkness had been
stripped bare by the pistol of a school-
boy printer’s devil. The Europe of
1901 vanished like the shadow of a
dream. It died in Flanders, in Buko-
wina’s beechwoods, at Gallipoli, at
Thiepval, Combles, Chemin des Dames
and at Jutland. It perished along the
Isonzo, the Marne and the Aisne; in
the Argonne at Neuve Chapelle and
the Mazurian Lakes and at a thousand
places whose very syllables ring like
trumpets and whose names leap as a
flame.

For four years no man’s eyes strayed
far from those 600 miles of Western
front. The energy of the world was
fusing itself there in blended man-
power and high explosive. Europe be-
came a roofless house, an unhinged
door and its shadow lined the bottom
of the Pit. Old thrones swayed, rock-
ed and went down. A world of mon-
strous shadows threshed in convulsions
in the depths of fathomless disaster.

The leadership of mankind changed
as the nations emerged from the war.
Lloyd George and Nitti are utterly
discredited. Jaures is dead. They left
no successors. In their places are
Baldwin and Mussolini, or the Hin-
denburgs, Riveras and Kemal Pashas.
A new devil walks the earth in the
shape of Bolshevism, and we have
raised up new leaders to face that sick,
cold fear of a new tyranny.

shots at Serajevo.

In one way or another humanity
clings to the dream of that old, solid,
substantial and orderly world of Yes-
terday. Yet that world, whether for
good or ill, has forever changed in
these twenty-seven years. New states
and systems have risen from the dust
of dynasties of empires. The proud
have been humbled and the weak ex-
alted. There have been organization,
heroism, endurance, invention and
massed slaughter beyond human imag-
ination. Man has been amazed by the

revelation of his own powers and ter-
rified by the primeval hates that were
sleeping in his heart.

Ours have been the mightiest and
most tragic of the years of human ac-
tion. We have brought out of them,
as men did from the Napoleonic wars
and the French Revolution, the high
resolve that this tragedy shall never
happen again. The first twenty-seven
years of the twentieth century
taught us both Fear and Humility.
We rely less upon democracy than up-
on the power of human justice and
a tempered idealism.

There is a new nationalism that does
not love its own lands less than Yes-
terday, but it looks beyond national
boundaries. Currents and undercur-
rents of world thought once more run
deep and strong over the barriers of

has

seas and frontiers. Limitations of
armament, regional guarantees for
peace, international courts of justice

and the strong, sure, if slow, sweep
toward the towers of an enduring peace
are the great fruits of these tragic,
heroic and tremendous years that have
gone since 1901.

 

MASS SALES AND OUTPUT.

Foremost in the discussions of pros-
pects for 1928 comes the question of
whether volume or profit is more de-
sirable. The mere citation of this choice
indicates that volume is not so closely
linked to profit as it was once sup-
posed. No doubt, many have studied
the ford experience and reached the
natural conclusion that if volume was
everything ford had it. But even the
Detroit genius could not make volume
pay profits when the standard of merit
shifted sufficiently to make something
else required in transportation besides
ability to “get you there and get you
back.”

Not a few interests, therefore, have
studied the general pressure for volume
and decided that mass sales and out-
put have a way of raising overhead
and selling costs. As a result there
has been a rather marked tendency
in preparing plans for the new year to
study how smaller volume may be
made to provide a higher profit per
unit. A knowledge of costs and the
return on each item is, of course, es-
sential. Through such data the non-
profit articles may be eliminated and
the profit articles cultivated more
thoroughly. At the present rate of
competition it is unlikely that profits
depend upon selling a certain part of
the line at a loss. Profit items are
selling on a merit basis, and as the
idea of a “leader” gets away from price
and swings to merit there is apt to be
less of the competition which is now
causing so much complaint.

 

 

COTTON GOODS ACTIVE.

In the cotton goods market the re-
cent improvement is well sustained.
Sales, in fact, are said to be the best
since last spring although principally
in print cloths. Prices have moved up
and mills are willing to accept only
nearby bids, although March and April
offers are numerous. Activity at this
late time in the year is unusual and
may probably be traced to the idea
among buyers that values are low and

apt to rise now that outputs are being
rather drastically reduced.

The firming up in cotton goods was
preceded by the movement toward
higher levels in wool goods. The cut-
ting-up trades view these advances with
a certain skepticism, but it is recog-
nized, nevertheless, that mounting raw
material costs lend them a certain jus-
tification if the actual state of demand
does not. Demand has appeared for
silks, especially the prints, and raw silk
has ruled quite steady.

 

When it comes to taking the census
the Turks seem to have found a bet-
ter way than we have. They have just
had their first. They made the day a
national holiday and all citizens were
compelled to remain at home during
the twelve hours necessary to complete
the enumeration. Doctors, dentists and
midwives were posted at the police
statins, so that a full récord might be
kept. Even funerals were prohibited
during census hours. The system has
many advantages over ours. It is im-
possible to carry any “‘sleeping enum-
erators” on the pay roll for longer than
twelve hours. Long taxicab rides at
public expense are out of the question.
Nor can politicians who are disap-
pointed with the returns from their
districts set up a claim that the census
was taken at a time when many of
their people were in the mountains or
at the seashore. The citizens must be
at home, where they ought to be, or
go to jail. Our way is to take a Fed-
eral and a State census every ten years,
the State census coming midway be-
tween Federal enumerations. Thus we
have a census every five years. The
four years between censuses we spend
quarreling about the accuracy of the
last one. The Turks leave no chance
for a dispute. But they haven’t been
reformed as many times as we have.
Probably when they have undergone
a half-dozen improvements in_ their
census taking they will find ways to
necessitate subsequent investigation
concerning accuracy and cost.

 

On reaching the age of sixty-five
John Burton was almost ready to re-
tire. For many years he had devoted
himself to his vocation, which was that
of burglar to numerous sections of
Chicago. Like other business men,
Mr. Burton had during his career ac-
quired a hobby, the pursuit of which
paralleled his professional activities.
He was interested in locks. Unfor-
tunately, he did not decide to retire
quite soon enough, and in executing
one last deal was arrested. According
to his business code, the motive for
tempting fate was excellent: he wanted
money with which to patent a burglar-
proof lock he had invented in leisure
moments. When the scheme was frus-
trated by the police he pleaded guilty
and then appealed for a continuance
of his case in order to put the patent
through. The request was granted by
the court, and if his operations are
successful Mr. Burton will not lack the
little luxuries of prison life. No, O.
Henry did not write that story, but he
almost did, which only goes to prove
that he knew his yeggman.

-

{

ee

,

 

¥
’
:

ae

Berens

 

 

@
aie
i
- |
<4 s
1 4

 

 

 

MELO MATTIE a

 

—

 

Sine

Berens

 

.

\

 

ene

 

December 28, 1927

MICHIGAN TRADESMAN

9

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

There are those among us who, al-
most intuitively, when they hear the
term “country home,” shut out com-
pletely from their view the modern and
mysterious conveniences and luxuries
now so common among the homes
which have of late years been created
and are maintained along the lakes and
streams where warmth and good cheer
which made up for the primitive de-
mands are now almost entirely elim-
inated.

We recall the old well sweep just
outside the kitchen door and the old
woodshed stacked high with the sawed
and split fuel for the coming winter.
We remember the parts we took at
the ends of the cross-cut saw out in
the woodlot and perhaps some among
us have visions, almost tear-bedimmed,
of the old-time grain cradle and the
flail; of raking and binding; of de-
pending upon the hoe in the days be-
fore the coming of the cultivator.

Such memories—and many of them
are to be found in the offices and
counting rooms of all the large cities
—are sufficient to set wagging tongues
of thousands of city men who have
been developed from the veritable
country ‘bumpkin of fifty or more
years ago. Such city men of to-day
will be quite apt to see the country
home through the mists of such recol-
lections.

Then there is the other extreme.
The city man who was never anything
but the resident of a city.

He’s the man who, riding along in
his automobile, looks with amazement
upon his seatmate as he observes:
“There’s a fine field of oats,” or ex-
presses wonder that beans are looking
so well and _ criticizes an unknown
citizen for putting in so many acres
of corn when wheat is so high. That
kind of a city man does not know an
acreage of timothy from a lot full of
turnips and naturally his view of the
country home is—well, I happen to
know of just such a chap and know
his dream in detail:

He wants just forty acres of land
and I do not believe he has had a
single thought as to the kind of soil
he should select. It must be not over
a mile from a cement road and it must
have some “glorious old oaks” about
200 feet from the highway, with a little
hill back of the trees and a brook
down at he foot of the hill. It makes
no difference to him whether it is a
five or forty mile drive to the nearest
market town, because he is going to
derive his income from poultry and is
going to get rid of the everlasting rush
and grind of city life.

Moreover, he knows all about poul-
try, has been studying up on the mat-
ter for more than a year in the poultry
papers and has a regular library of
United States Agricultural Department
pulletins on ithe subject.

This, in brief, embodies his idea of
a country home. Incidentally, he ad-
mits that he is going to have a little
ten room house—sort of bungalow
like—that won’t cost over $15,000. He
is going to begin moderately on the
poultry question. Indeed, his hen

house and park, all complete, incu-

bators, brooders and all, won’t cost to
exceed $5,000. He told me in a burst
of confidence that most people who
take up poultry raising make the mis-
take of beginning on too large a scale;
but when I suggested that twenty-five
hens and a house and park represent-
ing a $2,000 outlay would provide an
admirable primary school for his edu-
cation as to poultry, he sneered, “Any
man so timid as that in making an in-
vestment ought to fail.”

There is yet another kind of city
man who has views as to a country
home: Thirty years ago he was in his
teens and the son of a farmer. He
learned to get up in the morning—
every morning from the first of March
to the first of December—with the
sun. And this rule could not be
broken, even though he had been up
all night taking his sweetheart to the
dance ten miles away and getting his
horse into the barn, rubbed down and
fed just before dawn.

This kind of a city man knows all
about spring and fall plowing, all
about planting, cultivating and har-
vesting, with the customary year
round barnyard and barn duties. That
is to say, he knows all about such ex-
periences as they were thirty years
ago. Such a man would not go back
onto a farm. Money could not hire
him to do so. It’s a dog's life.

This kind of a city man prefers to
live in an eight, ten or twenty room
house on a piece of land varying from
an eighth of an acre to an acre in size,
with rigid cut stone curb lines and an
iron fence around his property, de-
pendent upon the accuracy, prompt-
ness and honesty of the grocer’s boy,
the milkman, the meat dealer and the
iceman for his daily food; with neigh-
bors in snoring and gossip distance on
every hand; with the perpetual greet-
ing of street cars with flat wheels,
vociferous hucksters, rag peddlers, en-
gine house and church bells and the
constant rumblings of trucks, delivery
wagons and all that as an accompani-
ment.

Instead of going about in semi-
negligee costume, with torso lightly
clad, neck free, sleeves rolled up and
no fear of a bit of dust, a drop of rain
or a joyous, healthful gust of wind.
this sort of city man must have his
underwear, his shirt, his trousers and
coat, his hat, his shoes and his habitu-
al pose just so to the fraction of a dot.
He grabs his morning paper and
glances at it as he gulps down his
coffee and rolls or whatever is the
conventional breakfast, and down
town he goes to see the barber, open
his mail and go to work.

That is to say, instead of fearlessly
facing that which the Omnipotent puts
up before the farmer each day, this
sort of a city man is confronted by the
eccentricities, the multifarious re-
sources, mental and otherwise, the re-
sponsibilities, the shortcomings and
downright insincerities of a multitude
of men and an avalanche of exigencies.
And he works in this sort of way from
ten to twelve hours each day in order
that he may have rank as a city man;
in order that he may escape the
drudgery of the country home.

None of the city men J have thus

faintly indicated are, it seems to me,
competent to enjoy a fair and up-to-
date view as to the average country
home.

The average country home of to-
day is the model which the city man
—that is, the city man competent to
do so—is supposed to consider for his
enjoyment.

There are such city men, but I do
not happen to be one of them, so that
what I shall endeavor to present as a
fair estimate, a conscientious but en-
thusiastic appreciation, embodies the
views of a city man who knows.

This man will be sixty*years old
next week. He is a native of Michi-
gan, born of New England parents
who located within twenty miles of
Grand Rapids, just previous to the
civil war. He lived and worked on
the parental farm until he was twenty
years old, when he began teaching
district school. In 1890 he graduated
from the Michigan Agricultural Col-
lege, earning his own way through
that institution because his father, a
good parent, a fine farmer and an up-
right citizen, did not believe that agri-
culture could be taught in a college
and told his son that if he went
through college it must be at his own
expense.

That opinion of forty years ago has
been completely reversed. The boy,
upon being graduated, returned to his
father’s farm and took charge of it.
From being a property which, by hard
work, yielded a good living and a small
annual addition to the family bank ac-
count, it became within ‘five years one
of the best business propositions in the
county where it is located.

And the college-graduated farmer
to-day owns an adjoining farm of 160
acres and manages both farms from
his city office, because he is also the
business head of a considerable and
growing industrial enterprise in a city
—the nearest market to the farms.

“Yes, we had harvesting and thresh-
ing machines, drills, cultivators, hay
loaders and most of the farming im-
plements of to-day when I was a boy,
but they were an innovation for father
and so we didn’t get the best results,”
said the city man and farmer. “But
even then the farm home was ideal.
We had daily and weekly papers and
magazines, but we had no free mail
delivery. My father was systematic,
industrious, careful and broad minded.
My mother was a woman of high
school education and we children had
before us all the time, in both of our
parents, examples of not only perfect
contentment, but of enthusiasm in their
chosen work as farmers. Mother was
equally as good as father as a farmer.
There wasn’t any branch of farming
which she could not manage with
equal ability. Both my father and
mother had the faculty of entertaining
themselves and their children intelli-
gently and interestingly.

“Our home was just an ordinary
farm house, nine rooms, with a sort of
dormitory over the woodshed, which
came in handy during harvest time. We
had an organ and: an excellently select-
ed library of perhaps 150 volumes. We
had good out buildings, including a
milk house built over a running brook,
a root cellar and a smoke house. There

were four of us children, two girls and
two boys, and every one of us, parents
and all, could read music quite readily
and sing. Mother and the girls could
play the organ and father was one of
the best amateur violinists I ever
heard. Finally, I do not remember a
single instance—I was the baby of the
family—when we had to require the
services of a physician. My recollec-
tion of that family circle embodies
every detail of that which I hold to-
day was an ideal country home.”

There you have a city man’s view
of an ideal country home. I would
like to add that, in my opinion—for |
too, know something of farms and
farmers—there are thousands of just
such ideal country homes in Michigan
—homes where the gasoline engine,
the telephone, the electric light, the
hot water furnace, the bath, the good
plumbing and perfect sewerage, the
rural free delivery, the radio and the
automobile are in co-operation with
just such home circle excellences and
influences as my friend has specified
and are developing the new era in
country life which is so pronounced
at present.

There is yet another type of city
man to be heard from as to the coun-
try home. More often than otherwise,
this type had its beginning on the old
farm of long ago, but has been elab-
orated through the magic of great ma-
terial wealth. I refer to the country
homes so frequently found within five
to fifty miles of nearly all of the larger
cities; the country homes embodying
from ten to forty acres located on
lakes and streams easily reached by
the best built and most picturesque
highyways leading out from the cities;
the homes where the landscape archi-
tect builds his picture regardless of
expense; where the building architect
and the experts on drainage, ventila-
tion, lighting, heating and interior
decorations are given carte blanche;
where the professional gardener, the
professional horseman, the professional]
dairyman and sometimes the profes-
sional butler are in authority.

These homes are occasionally re-
ferred to in such magazines as Coun-
try Life as “Modest Little Sixteen
Room Cottages,” or “Quaint Eighteen
Room Bungalows,” and their cost
varies from $50,000 to $100,000.

Every development of such a char-
acter is of tremendous moral and edu-
cational value, to say nothing of the
money investments, the labor employed
and the wages earned because of them.
They are inspirations, generating am-
bitions in dozens of directions. The
lads who pass them barefooted and
joyous on their way to school or te
the “old swimming hole’ or who are
scouting keenly for frogs or flowers.
see before them what they enjoy and
that which, to a greater or less degree
they appreciate in an esthetic sense.
This boy decides that he would enjoy
being a gardener, the other one gets a
seed of ambition in the direction of
landscape creation and their chum be-
gins to long for a career in architec-
ture.

In scores of ways each home of this
character adds daily to the impetus
toward refinement, public spirit, local
loyalty and general civic betterment,

   

10

just as the modest, pretty and well-
kept little country home further out,
where the owner does all the work,
contributes toward results which are
identical in design and accomplish-

ment. E. A. Stowe.
—__+-.—___
Some Thoughts New Year Suggests.

Grandville, Dec. 27—-The world’s
greatest holiday has just passed and we
are now about to enter upon another
year. Looking backward a year seems
short. Looking ahead the time for the
close of the twelvemonth seems dis-
tant.

“When I get big, about twelve years
old, I am going for myself; Ill be
most a man then,” said little Henry

lil man who was quizzing
him, as the boy stood on a stringer
spanning a creek, fishing with rod and
line.

To the small boy eleven years seem-
ed an age, but when that time came
he was yet only a boy. It is the way
with older grown folks; they never
quite grow up to that point where they
cannot go any higher. Doubtless it is
well so, else many of us would be old
before our time.

New Years day is next to Christmas,
a great day with mankind. It is the
date for turning over a new leaf in the
book of life. So many do this, yet so
few keep the leaf turned, but allow the
first wind of temptation to whisk it
back again to the old line of living.

It may be the breaking of a bad
habit which has stealthily crept into
a man’s life, fastening itself upon him
with hooks of steel.

New Years day is a day for good
resolutions. It is a day for looking
backward over the life track and seeing
how many mistakes you poor human
has made. Reform? To be sure, yet
with all the good New Year resolu-
tions that are made how few of them
are kept.

To the people of Michigan the first
of the year comes at the beginning of
winter, when the darkest shadows of
all the vears shrug low and give chill
to the finer feelings of nature.

There is usually much suffering at
Back in civil war days
the soldiers of the Uniorm armies suf-
fered with cold many times, and yet
some of the fiercest battles of that war
were fought at the opening of the year.

The Tenth Cavalry, which had
rendezvoused at Grand Rapids, treked
South just before the opening of the
year. That New Year day, 1864, was
the bitterest day of all the winter. A
number of officers and privates who
had gone home for a short furlough
were ordered to report on the first dav
of the year.

The stage line from Newaygo to
Grand Rapids did not hole up for the
weather, but made its regular forty
mile trip through one of the worst
blizzards that ever blew across the
hills of Michigan.

The brother of the writer was whisk-
ed to the State road at Seaman’s
tavern, there taking passage by stage
to the Valley City.

The last day of the old year had been
unusually mild. Snow fell through-
out the day with no warning of what
was to come. On New Years morn-
ing the inhabitants of the North woods
awoke to find the mercury well down
below zero, the wind whistling in great
gusts, whirling clouds of snow high
in the air.

When my brother reached the city
he found the regiment already gone
South. He followed and joined it later
in Tennessee, where later he laid down
his life in defense of the Union and the

7 +-
Sloman toa ta

tnis season.

flag.
Those were strenuous days. Janu-
ary 1, 1864, was ever after known as

“the cold New Years,” which it was,
being without a doubt the coldest New
Years day the oldest inhabitant had
ever witnessed.

And now we are to usher in the year

MICHIGAN TRADESMAN

1928 with trusting hearts and a hope
that it may not be a duplicate of that
other New Years day of long ago.

A large maiority of New Year reso-
lutions are not worth the paper on
which they are written. The present
New Year ushers in another leap year,
beloved by maidens of uncertain age
and everywhere held in high esteem.
The age old custom that the man must
seek the girl will some day become
obsolete, as it should.

One of the very happiest of mar-
riages came from a leap year proposal,
a marriage that never would have come
about but for the privilege leap year
gave the would-be bride.

You have all read
disaster would have burdened two
hearts “if Priscilla hadn’t popped.”
Hilarious times the boys and girls of
the pineweods had at the opening of
the year. This holiday was quite as
important and edifying as its mate,
merry Christmas.

The mail carriers in Northern Michi-
gan are getting out old Dobbin and
the sleigh preparatory to a campaign
across the snows with the filled mail
bags. Even though there is an effort
made to keep main highways open, tthe
mailman is never quite sure of getting
through, especially along side lines of
travel. :

Dobbin and the cutter and bobsleigh
are not dead yet, and so long as those
good old fashioned winters blow across
the hills of Michigan there will always
be a certain demand for them.

In some of the Northern countries
of Europe, Christmas and New Years
are celebrated for two weeks, and such
festivities are entered into whole-
heartedly by every member of the
nopulation. America is generally too
interested about business affairs to de-
vote so long a time to the celebration
of mere holidays.

The woods and waters of Michigan
are beautiful to view in summer and
golden-hued autumn, but when old
boreas sweeps across her hills and
vales after the snow god has come the
aspect has changed and—well, please
excuse us until the sun gets a little
higher in his heaven. Old Timer.

———__3.oa—--—-
Muskrats Keep Fish Alive.

Although muskrats are generally
fair game for the trapper, amateur o1
professional, and great quantities of
their skins are sold annually, they are
sometimes protected because their
habits are useful to their protectors.
Vernon Bailey, of the Biological Sur-
vey of the United States Department
of Agriculture, found that at Gravel
Lake near the fish hatchery in North
Dakota trapping muskrats was pro-
hibited. In this region near thd
Canadian border winter cold is severe
The lake has been stocked with fish,
and muskrats were encouraged to
build their houses along the shores in
order to keep breathing holes open ‘o
prevent the ice from closing up so
completely as to smother the fish. As
a result both fisa and muskrats were
multiplying rapidly, and the muskrats
had become comparatively tame.

At the fish hatchery itself the
muskrats were less popular, because 4
dam had been constructed there tc
form a hatching pond, and the musk-
rats were in the habit of digging into
the dam and letting the water out
through the burrows they made.

of what dire

Where muskrats prove annoying it
usually is easy to dispose of them.
when state law permits, through trap-
ping. In suitable localities it has been
found profitable to grow them ¢om-
mercially on muskrat farms,

December 28, 1927

 

A good seller
A splendid repeater

HOLLAND RUSK

AMERICA’S FINEST TOAST

Place your order today

All jobbers

HOLLAND RUSK CO., Inc.
Holland, Michigan

 

 

 

 

MIRRORS—ART GLASS—DRESSER TOPS—AUTOMOBILE—SHOW CASE GLASS

cee

THE TOLEDO PLATE & WINDOW GLASS COMPANY

All Kinds of Glass for Building Purposes

501-511 Ionia Avenue., S. W. Grand Rapids, Michigan

 

 

 

 

|

ing fees or any other extras.

 

 

ASK MR. STOWE
He Knows What Our Collection Service Is

Only one small service charge. No extra commissions, Attorney fees, List-

References: Any Bank or Chamker of Commerce of Battle Creek, Mich., or

this paper.

Merchants’ Creditors Association of U. S.

Suite 304 Ward Building, Battle Creek, Michigan
For your protection we are bonded by the Fidelity & Casualty Company of
New York City

 

 

 

 

 

 

 

 

 

 

GRAND RAPIDS PAPER BOX Co.

Manufacturers of
SET UP and FOLDING PAPER BOXES

G R AN D m A Pte Ss mMidio<c¢HrHit

 

 

G A N

 

 

BE PREPARED FOR THE
HOLIDAYS

Stock---

Mueller’s Macaroni
Elbow Macaroni
Spaghetti
Egg Noodles
Egg Alphabets
Egg Vermicelli
Cooked Spaghetti

 

 

  

In a Sauce of Luscious
Ingredients

C. F. MUELLER COMPANY
JERSEY CITY, N. J.

 

 

 

 

 

 

 

 

 

 

 

 

« a ,
- +
. a
» al we <
.

5
- a
y
LA ¥
<
- ™

 

 

 

December 28, 1927

Items From the Cloverland of Michi-

gan. .
Sault ‘Ste. Marie, Dec. 20—-The Soo
is again reaping added prosperity on
account of the freeze-up at the Nebish
Cut, where most of the fleet is frozen
in. With the predicted cold weather,
it is beginning to look like a tie-up
for the winter. Some of the boats are
tied up here. The merchants are tak-
care of the supplies, meats and gro-
ceries, the same as they did at the
blockade last year. The locks are
still in commission to care for some
more of the grain laden boats which
may tie up here for the winter. At
present we have an additional popula-
tion of 600 men. Up to Friday the
records show twenty-four vessels with
cargoes of wheat, barley and rye. It
is rumored that a radio station will be
erected here next summer so as to
connect direct with the ships, instead
of, sending messages. through the Mar-
coni‘station in the Canadian Soo.

Ham Hamilton, of the Pickford
Grocery Co., brought in a load of
Christmas poultry this week, taking
back a load of supplies. He reports
the roads in the best of condition and
business good at Pickford.

It must be a pleasure to attend a
meeting and not be dunned for a con-
tribution or appointed a member of a
committee. :

H. E. Fletcher, ‘Cashier of the Sault
Savings Bank, entertained twelve
friends at a banquet at the Ojibway
Hotel on Monday evening, after which
the guests attended a theater.

As a man thinks, so he does. Which
explains why some of us do such silly
things now and then.

The ‘Canadian Soo suffered a $100,-
600 fire last Friday, which started at
Capy'’s restaurant, on Queens street,
spreading to H. J. Hollinrake’s fur-
nishing goods. store and  Cherry’s
clothing store. The smoke and water
also did much damage to the stock in
W. J. Detweiler’s shoe store, Shier’s
barber shop and the J. C. Pinch gro-
cery. The loss was partly covered by
insurance,

The lady who studies safety first is
the one who takes the cigarette out of
her mouth before she pulls her night-
gown over her head.

R. G. Ferguson, of the Soo Hard-
ware Co., left Saturday for Miami,
Florida, with his family, where they
expect to spend the winter.

Jacob Schoop, the popular merchant
at DeTour, spent a few days in the
Soo last week, doing his Christmas
shopping. He reports a good holiday
trade.

Less O"Marra, who for many years
was connected with the Reynolds To-
bacco Co., selling ‘Car-l cigarettes,
severed his connection with that house
to engage in business for himself. He
is now in the brokerage business, sell-
ing stocks and bonds. He has been a
guest of the Hotel Ojibway here for
the past two weeks while calling on

MICHIGAN TRADESMAN

his many friends, giving them an op-
portunity to get in on some of his
choice offerings. William G. Tapert.

——_—--_ >?

Every Grocery Store a Beauty Parlor.
New York, Dec. 24—Plans for ex-
pending approximately $1,500,000 dur-
ing the next two years in a co-opera-
tiye National campaign of “Cleanli-
ness Education” were: announced at
the recent annual .meeting of the
American Soap and Glycerine Produc-
ers held in New York: ~The Associa-
tion includes all the -important soap
manufacturers of the country.

“One of the purposes of’ this cam-
paign,” said Roscoe C. Edlunl, Man-
ager of the Association, ‘is to show
the American woman that beauty is
within easy reach on the shelves of the
nearest grocery store. Soap is such
a familiar article of everyday house-
hold use that it is taken too much for
granted. The American public “needs
to be made more sbdap conscious.”

The cleanliness campaign was. start-
ed by the Association last June with
the organization of the Cleanliness In-
stitute and educational work has been
under way during the past six months
through the school and health depart-
ments of the Institute. During 1928
this work will be reinforcéd by the use
of advertising in newspapers and
magazines. The program calls for an
expenditure of more than $450,000
through these mediums for the en-
suing year. Cleanliness Institute was
organized on a public service basis for
the purpose of working w:th public
health officials, social service organ-
izations, schools, and writers on beauty
and home economics. Through the
Institute a general background of pub-
lic interest in cleanliness is being built
up and against this background it is
expected that the sales promotion work
for soap carried on by manufacturers
and distributors will have a new mean-
ing and effectiveness.

Cleanliness Institute.

Grand Rapids, Dec. 27—-When I re-
ceived your three page letter, entitled
Every Grocery Store a Beauty Parlor
I said “Hurrah! The work I have
been doing every week for forty-four
consecutive years is beginning to bear
fruit.”

 

I prepared to reproduce the paper
in the Tradesman until I go two-thirds
down the first page, when [ stalled at
the statement that $450,000 is to be
used during 1928 in advertising in the
newspapers and magazines, because [
then realized that the men in charge
of the new movement were bent on
burning up good money.

The way to reach the retail dealer
is through the trade paper. The news-
paper and magazine is the wrong place
to appeal to the merchant.

Every trade paper in the country has
hammered away at uncleanliness for
many years and has made much head-
way. Now you give every trade paper

a slap in the face by ignoring the work
we have done and prepare to bestow
your bounty on mediums which will
do vou no good and which have never
aided in the sale of a cent’s worth of
your products. E. A. Stowe.

——_—__+-—.___
Survey Shows How Salesman’s Time
Is Spent.
According to a research made by the
Metropolitan Life Insurance Co., a

 

11

manufacturing concern which made a
time-study of its salesmen’s activities
found that the actual time spent by the
average salesman in the presence of
the customer was about 15 per cent. of
his total working time; that the bal-
in traveling, 40 per
cent.; waiting, 20 per cent.; clerical

ance was spent

and miscellaneous, 25 per cent.

 

 

 

VINKEMULDER COMPANY

Grand Rapids, Michigan
Distributors Fresh Fruits and Vegetables

Now Offering: Cranberries, Bagas, Sweet Potatoes,
“VinkeBrand” Mich. Onions, Oranges, Bananas, etc.

 

 

 

 

Build up your business on consumer-confidence.
You will never lose a customer if you recommend

Terete

SHREDDED WHEAT

a
a a, 7
“ ~
 « ea
»
™ 4a
»
€ 2 st ¥

 

 

ae _

 

FINANCIAL

Sees Business Upturn Ahead, But No
Boom.

An extraordinary combination of
favorable influences now are at work
on business and these should bring an
acceleration in the trade pace as spring
approaches. This in a word is the
view of the National Bank of Com-
merce in New York as expressed in
its Commerce Monthly.

Among the outstanding favorable
forces to which the bank looks for re-
covery, are: (1) A. stabilization of
money at moderate rates; (2) a con-
tinuation of active building; (3) a
greater motor output; (4) an increased
purchasing power for farmers; (5) an
adjustment of output to demand with-
out an accumulation of goods; (6) the
prospect for fuller employment and
larger payrolls; (7) the lowering of
costs to technical progress, and (8) in-
creased stabilization abroad.

While the economists of the bank
recognize the basis for some predic-
tions of a boom in 1928 they do not
themselves share that view. If a boom
develops it probably would be induced
by a sharp rise in the general level of
prices and wages. The bank says in
part: “A general rise in prices appar-
ently could occur only as a result of
shortage of goods, increasing gold
production, or sharp expansion in the
world-wide volume of credit, and none
of these conditions seems imminent.”

In recognizing the strong influences
at work for more active business the
bank points out that there are some
forces now “definitely militating
against boom conditions.” Among
these is the fact that any pronounced
expansion in the demand for goods
would almost certainly be met by in-

 

creased output.

Along this line the suggestion is
thrown out that the stimulus to in-
creased business through an extension
may not be as powerful in the future
as it has been. Up to a certain point
this practice “was a factor of great
importance in expanding demand for
many classes of products, ‘but it ‘s
obvious from its nature that it must
eventually assume the character of a
revolving credit, increasing in the ag-
gregate only as population increases
or as changes occur in the earning
power of large sections of the buying
public.”

Along with some other leading in-
stitutions the National Bank of Com-
merce has for months contended that
the 1927 downturn in business repre-
sented not a permanent turn toward
depression but a temporary and neces-
sary adjustment in preparation for an
upturn later. In the bulletin publish-
ed to-day the case for a prosperous
1928 is stated in terms even more
positive than usual.

Paul Willard Garrett.
[Copyrighted, 1927.]
—__+--
Country Needs Be‘ter Mixture of
Industry and Agriculture.

That the farmer does not need more
laws but more industrial projects in
the rural districts is the belief of
Thomas R. Preston, the new president
of the American Bankers’ Association,

(Mr. Preston advocated progressive

MICHIGAN TRADESMAN

reductions in the Federal corporation
income tax and an abolition of inherit-
ance taxes but what he said about agri-
culture attracted special attention.

“There is no legislative remedy for
agriculture,” said Mr. Preston. “It is
an economic question pure and simple
and must be worked out accordingly.
It is a fact that no community and no
state has ever become great from ag-
riculture alone. There seems to me
a real remedy for small communities
and for agriculture. This remedy is
the mixing of industry with agricul-
ture and it is now being applied in
many localities with satisfactory re-
sults. Industry and agriculture are
better balanced in Ohio, North Caro-
lina and Pennsylvania than in any
other states and in these states there
is no serious agricultural problem and
We hear little complaint from the
farmers.”

The head of the A. B. A. did not
say so, but what he now advocates as
a solution for the agricultural prob-
lem calls to mind the suggestion of
Henry ford made in his book two
years ago. What Mr. ford said was
that farming is a part-time job, and
to run a farm economically farmers
must combine their efforts and devote
a portion of their time to work in the
industrial centers. Presumably his
idea was to take the farmer to the
cities. Mr. Preston now would seem to
want to take the cities to the farmer.

The essential idea in both cases is
that a proper mixture of industry and
agriculture must somehow be found.

The present tax laws tend to punish
corporations through the fact that the
normal tax on corporations runs to
more than two and one-half times the
maximum tax on individuals. “Cor-
porations earning $10,000 a year after
exemptions would,” said Mr. Preston,
“pay to the Government $1,080 in taxes.
An individual earning identically the
same amount, even in the same busi-
ness, would pay $190.”

It is important to protect and en-
courage the l’fe of corporations since
in the opinion of this banker as well as
others, “Corporations in the future are
going to be in very much larger units
than they have ever been before.”

Paul Willard Garrett.
[Copyrighted, 1927.]
—_++._____

Vision plays an important part in
business success. The man who looks
not only ahead, but all around him, will
see opportunities that are entirely
missed by men engrossed in the petty
routine of immediate affairs. Without
vision, ideals are impossible. The
spirit of service, the sincere intent to
earn one’s way in the world, the earn-
est endeavor to deliver just a little
more than is expected—these are prod-
ucts of vision. It takes vision to see
that a business is built, not of single
orders, but of customers. Customers
can be carved only from the solid rock
of service—Edison’s Monthly.

The ideal clerk prefers a hard job
to an easy one.

—_»>+>___

In every stock fire insurance com-
pany the major part of the assets con-
sist of the contributions of the policy-
holders. Capital stock makes up but a
small part of the total assets.

seenestieietdebseamnnatnonnneenteeaesaenindamennaamananeadeaeaadaneeatencenienetioacdineacoiesuiaeinecanaiadenatianea an eaaaaaee

December 28, 1927

 

GRAND RAPIDS
NATIONAL BANK

Established 1860—Incorporated 1865
NINE COMMUNITY BRANCHES

 

GRAND RAPIDS NATIONAL COMPANY
Investment Securities

Affiliated with Grand Rapids National Bank

   

}
i

“The Bank on the
Square”

 

 

Fenton Davis & Boyle

Investment Bankers

Chicago GRAND RAPIDS

First National! Grand Rapids National Bank Bullding
Bank Building Phone 421

Detroit

2056 Buhl
Bulliding

 

 

 

Only When Helpful

THE “GRAND RAPIDS SAVINGS
BANK” feels it is “SERVING” only
when the things it does for its customers
are helpful to them in their financial
affairs -- business or personal.

Rendering banking service along broad
and constructive lines for 56 years has
established this institution in the confi-
dence and esteem of business houses and
individuals throughout all Grand Rapids.

GRAND RAPIDS SAVINGS BANK

The Bank Where You Feel At Home’’

 

 

 

 

 

Kent State Bank

 

 

“The Home for Savings”

 

With Capital and Surplus of Two Million
Dollars and resources exceeding Twenty-Three
Million Dollars, invites your banking business in
any of its departments, assuring you of Safety
as well as courteous treatment.

Banking by Mail Made Easy.

 

a

 

 

 

 

1 ome?

epaAN

 

ee

ore

 

 

 

 

A

GRAS)

 

a ee

+”

 

December 28, 1927

No Man Can Sign Away His Legal
Rights.

The salesman was pushing a new
line, and he sold the local hardware
merchant $1,000 worth.

“Remember that we take a three-
months note for the price of this stuff,
without interest,” the salesman pointed
out, filled out a note form and pushed
it across the desk.

“What’s the meaning of that clause
that ‘the maker hereby waives any and
all right of appeal in any suit brought
on this note, or any renewal or re-
newals thereof?’” the merchant asked.

“Oh, that’ simply printed in all our
forms. It means that, if you were a
poor customer, which you are not, and
refused to pay this note, which you will
not, and we sue you and get a judg-
ment in court, you couldn’t appeal to
a higher court and keep us out of our
money indefinitely,” was the airy reply.

When the goods arrived, however,
the merchant found that they “were
not worth lugging home,” as_ the
freight agent expressed it, the seller
refused to take the goods back, the
merchant refused to pay his note, the
seller sued and got judgment.

“What’s the next step?” the mer-
chant asked.

“The judge who tried your case
knows no more law than necessary and
some of his rulings on evidence would
make a cowboy justice of the peace
laugh,” his lawyer assured him.

“We'll appeal and win without a
struggle.”

“What about that clause in the note
that I signed, saying that I waived my
right of appeal,” the careful merchant
queried.

“That’s a new point, and we'll have
to meet it on appeal,” the attorney ad-
mitted, “but it’s my positive opinion
that no court will permit the maker of
a note to sign away his legal rights in
that way,” and the Supreme Court of
Idaho in a case reported in 219 Pacific
Reporter, 1058, ruled that the attorney
was right, and the weight of authority
is to the same effect, although some
courts have ruled the other way.

“The effect of such a stipulation is to
oust the court of their jurisdiction and
to restrict the parties from enforcing
their rights under the contract by the
usual legal proceedings in the ordinary
legal tribunals. There is some conflict
of authority upon this subject in the
reported cases, but we do. think, in
view of the foregoing statute, that the
question is open to discussion in this
state,” was the reasoning of the Idaho
courts.

—_22>_—__
Present Outlook For German Securi-
ties.

As a result of a seeming misinterpre-
tation of an exchange of views between
S. Parker Gilbert, Agent General for
Reparations, and the German Govern-
ment, resulting in a rather severe de-
cline in German securities, many
American investors have been con-
fronted with the problem of deciding
whether to sell holdings at a loss or
retain their investments in hope of a

recovery.

Bankers here familiar with condi-
tions in Germany have decided views
on that question. They are unanimous-
ly of the opinion underlying conditions

MICHIGAN TRADE

have been strengthened by the spirit
of co-operation that promises to arise
from the Agent General’s warning. As
a matter of fact, it is contended, the
exchange of views should be regarded
as a constructive factor in the situation.
German authorities, it is agreed, are
sincere in their aim to keep expenses
and borrowings within reasonable
limits. :

One of the results is expected to be
a gradual slackening in borrowing by
German municipalities and industries.
which naturally will give an advantage
to securities already issued.

Outstanding Government, _ state,
municipal and corporation long-term
loans payable in foreign currencies
amount probably to more than $1,000,-
000,000, and this foreign borrowing
doubtlessly thas contributed in large
measure to Germany’s remarkable in-
dustrial progress in the last three or
four years. Her recovery, it is agreed,
has been out of all proportion to any
burden imposed by foreign loans.

Concern has been expressed over
Germany’s ability to meet increased
obligations next year in accordance
with terms of the Dawes Plan. Ameri-
can bankers in a position to judge this
question who have studied the situa-
tion at close hand are convinced the
Berlin Government will be prepared
to carry out the program in addition to
meeting all requirements fixed under
terms of private loans.

On the subject of the adverse trade
balance and the outlook for German
securities the Foreign Trade Securities
Company said recently:

“While the adverse trade balance is
conducive to concern, nevertheless, the
fact must not be overlooked that the
chief weakness in this direction lies in
the need of importing foodstuffs and
that an intensified effort is being made
to stimulate agricultural production.

“The path to the future lies in the
performance of the past. Judged by
this standard we believe that the thrift
and working capacity of the German
people, together with their capacity
for intelligent organization, will be di-
rected toward an honorable effort to
meet their obligations,. all of which
have been promptly met to date, and
to the elevation of their social and
economic improvement, which to us
appears to be the basic security for any
obligation. ‘The restrictions limiting
foreign borrowings to productive pur-
poses only affords further assurance
against overextension of credit.”

William Russell White.
[Copyrighted, 1927.]
—_~+-»—____

The embattled housewives of Eng-
land have carried into the British
courts their struggle to retain servants
and have won a decision which estab-
lishes a startling precedent. It has in
effect been decreed that a servant is
under as great a necessity as her em-
ployer to keep a contract and when
refusing to give a month’s notice is
liable to damages of a month’s wages.
In the case which has just been de-
cided by the Westminster County
Court a parlor maid who had been
hired’ by a householder of Oxshott did
not appear to take up her duties as
arranged. Her employer brought suit
and the decision declared that a con-

iMAN

tract had been broken. The parlor
maid was ordered to hand over a
month’s wages and pay costs. Those
perennial protagonists, housewives and
servants have thus been placed on
terms of equality for their future com-
bats. First it was the employer who
could hold over the servant the threat
of instant dismissal, then the servant
who could keep her mistress in constant

:
:
:

X

and of whose experience and integrity you can be
certain, will act for you efficiently and promptly and
at a fee no greater than that allowed an individual.

MICcHIG

COMPANY
THE FIRST TRUST COMPANY IN MICHIGAN

 

appoint someone to do this for you, or will you say,
by Will, how your Estate is to be taken care of?

By naming The Michigan Trust Company as Execu-
tor and Trustee under your Will, you are assured
that an institution which is capable and responsible,

THE

 

13

subjection by threatening to give no-
tice as the guests began to arrive or
the family was sitting down to dinner.
Now the month’s notice or forfeiture
of a month’s wages is equally binding
upon both parties to the contract, and
the housewife’s greatest fear of being
deserted in a crisis has bven largely
eliminated. We cite this decision for
the attention of our own courts.

WECECET ENTS

Who Will Take Charge of

Your Affairs?

ILL SOMEONE YOU NEVER KNEW,
take charge of your affairs and distribute
your assets to the heirs? Will the court

AN [RUST

3
;
:
:
7
:
pueeeeed

 

 

Boston
Denver

 

Investment Securities

E. H. Rollins & Sons

Founded 1876

Dime Bank Building, Detroit
Michigan Trust Building, Grand Rapids

New York
San Francisco

Chicago
Los Angeles

 

 

 

 

New York - Chicago -

 

SAUDITS-SYSTEMS- TAX SERVICE”

LAWRENCE SCUDDER & CO.
ACCOUNTANTS AND AUDITORS
924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH.
313 PECK BUILDING, KALAMAZOO, MICHIGAN
452 W. WESTERN AVE., MUSKEGON, MICH.

St. Louis - Washington .-

Philadelphia - Boston

 

 

 

14

  

ra a are

MICHIGAN TRADESMAN

Seer ee ee tates eraaeereaeaenaeennaea

December 28, 1927

 

MUTUAL FIRE INSURANCE

Spray Painting—New Hazard in the
Home.

The rapid growth of the spray meth-
od of finishing in the automobile, fur-
niture and other industries has awak-
ened certain manufacturers to the pos-
sibilities of this method in the home.
In almost every paint store there are
elaborate window displays illustrating
how articles of furniture may be quick-
ly painted, enameled or finished in the
wide variety of pyroxylin lacquers
now on the market. The factors of
labor saving and finish naturally appeal
to the public, but the hazard inherent
in this method of application must be
recognized and steps taken to thor-
oughly acquaint-the users with the
dangers and the necessity of -employ-
ing proper safeguards. If there was no
probability that these sprayers would
be used for purposes other than the
application of the finishing materials
above mentioned, the problem of edu-
cating the public in the use of such
safeguards would not necessarily be a
difficult one, neither would the exten-
sion of spray finishing to the home
warrant any great concern, but this is
not the case.

In an effort to promote sales, ad-
vertising literature has appeared en-
couraging the use of lacquer sprayers
for purposes other than spray painting
and finishing. This literature forms
propaganda of a most dangerous type
and creates a condition that should be
viewed with grave concern by fire de-
partments and indeed, by everyone
truly interested in safeguarding life
and property. Among a multitude of
other uses the value of the sprayer is
emphasized in bold type,as a means of
starting camp fires, futnace fires, fires
in open grates, also as a means of
thawing out frozen pipes, burning off
paint and to be used as a fire torch.

These sprayers resemble unmistak-
ably nothing more than the usual form
of hand insecticide sprayer employing
a specially designed tip. An entree
for the apparent secondary use of these
sprayers has been made among a large
market of suburban homes where the
insecticide sprayer first became popu-
lar. This market together with the
broader general market represents a
portion of an inexperienced public to
whom considerable advertising ‘and
sales promotion literature has been di-
rected, inviting them to play with a
serious, unsuspected, unprotected
danger—encouraging the use of these
sprayers for the purpose of exploiting

the new feature which is extremely —

hazardous in nature.
Every fire chief and other public

official, indeed every person reading”

this article is urged to act promptly in
checking the improper use of spraying
devices by pointing out the attendant
danger to life and property. If such
sales propaganda continues unchecked
serious conséquénces. will “be sure to
follow... + ce is

To attempt the burning off of paint
gr to use a fire ‘torch’for any purpose
by hands unskilled in those processes
is to invite trouble and danger aplenty.
Even devices and equipnient designed
and intended for these purposes and
used by skilled -tradésmen require

Sh cee erent

r

utmost care and precaution. Hence
it is apparent that this very real danger
becomes more pronounced when sup-
plemented by a device not even origi-
nally designed, fashioned or intended
for such work.

The legitimate use of these spray
outfits is not discouraged because of
the hazard involved. But it is the duty
of the reputable manufacturer to recog-
nize his own responsibility in the mat-
ter and see to it that the necessary in-
structions and. safeguards for proper
use are supplied with each outfit. Such
instructions and precautions are more
apt to be read and therefore observed_
if they are printed on a conspicuous

‘Jabel permanently -attached to the

sprayer.

Many of the cheap grades of paints
are thinned with naptha, a petroleum ~
product, very similar in hazard to
gasoline. Pyroxylin lacquers, brush
lacquers containing pyrozylin, and as
a matter of fact most materials sold.
under this designation, ‘contain for
solvent and thinning purposes amyl!
acetate, alcohol and“ similar iiquids
which, as in the case of naphtha, are.
highly flammable. These give off
vapors which may be readily ignited
and which may flash back to the user
from a flame located at a seemingly
far enough distance of safety. '

Spraying should, therefore, be car-
ried on out-of-doors whenever possible,
so that the vapors will be quickly dis-
sipated and carried away in the open
air.

If of necessity spraying is carried on
indoors, every effort should be made to’
ensure that there are no nearby open
lights, fires or other sources of igni-
tion; that the windows and doors are

open to the outside air where con-

stant circulation is taking place and
will thus hasten the movement of the
vapors by drafts to the outside. :

In conclusion, a final warning is
sounded against the misuse of all
sprayers. When literature of the na-
ture of the nature described comes_to
the attention of any fire department,
public official or person sincerely in-
terested and desirous of safeguarding
life and valuable property, he should
take prompt measures to investigate
and if necessary prevent further dis-
tribution of sales propaganda and
similar material. -

——_e~-<-——

A New Year’s Resolution.

Throughout this coming year—
whose auspicious nascency is aureate
with the dawn-fires:of a new pros-
perity—and through all the years that
shall thereafter come to us, let us
resolve:

To be kind, to be courteous, to be
fair; to use no underhand methods;
to. play the game straight; to lose
cheerfully and graciously or to win
without gloating.

Let us resolve to look for the best
in all men; to seek no evil, to speak
ng evil of others, arid to think no evil
of them, unless we find them in
flagrante delicto.

Let us resolve to make an early
start, take a short cut and follow the
trail as long as we can; to live facing
the front and—by God’s help—to pass
on without showing a yellow streak.:

 

Affiliated with

The Michigan
Retail Dry Goods Association

An Association of Leading Merchants in the State

 

 

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

320 Houseman Bldg. Grand Rapids, Mich.

 

 

 

 

Class Mutual Insurance Agency

C.N. BRISTOL H. G. BUNDY A. T. MONSON

“The Agency of Personal Service”
INSPECTORS, AUDITORS, STATE AGENTS

Representing The Hardware and Implement Mutuals—
The Finnish Mutual —The Central Manufacturers’
Mutual and Associate Companies.

Graded dividends ot 20 to 50% on all policies accord-
ing to the class of business at risk.

FIRE - AUTOMOBILE - PLATE GLASS

305-06 Murray Building Grand Rapides, Mich.

 

 

 

 

 

 

 

 

 

STRENGTH ECONOMY

THE MILL MUTUALS
AGENCY

. Representing the
MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY
(MICHIGANS LARGEST MUTUAL)

AND ASSOCIATED COMPANIES

Lansing Michigan

Combined Assets ef Group
$39,611,125.59

20% to 40% Savings Made Since Organization

FIRE INSURANCE— ALL BRANCHES
Tornado— Automobile — Plate Glass

 

 

 

 

Pe eee

 

 

 

 

 

=

 

4
de

By

 

 

 

 

December 28, 1927

HELP OR HANDICAP?

 

Which Will Your Legacy Prove To
Be?
Written for the Tradesman.

The old saying, “There is no pocket
in a shroud,” while it has its tinge of
humor, is not to be taken flippantly.
On the demise of its owner, his for-
tune, whether large or small, must pass
into other hands. Let it be a matter
of conscience to make the best possible
bestowal of one’s possessions. Not
always an easy matter, this. A brief
study of what other people do with
what they have, will throw some light
on perplexing problems and free the
mind from personal bias.

An item in a local paper told of a
bequest recently coming to a boy
seventeen years old. By the will of an
aunt he has an estate that will yield
him, it is estimated, $6,000 annually.
A share in an oil property will prob-
ably bring him $750 more each year.
He was also given a late-model auto-
mobile. Possession of the estate is de-
layed until he is thirty years old, but
in the meantime he will receive the in-
come. Upon the death of certain rela-
tives, some provision for whom was
made in the will, his estate is likely to
be increased about one-half.

The heading of the item was “High
School Boy Fixed For Life,” and it
was commented that he became one of
the most envied young men of the city
in which he lives. No doubt he is
envied. Most people would regard him
as extremely fortunate.

Here is a will that shows thought as
well as genuine affection and the best
of intentions. Let us consider it and
determine whether it is an example of
how to do it or how not to do it. Since
we do not know this nephew, who
may be of a very exceptional type, let
us, for our study, just picture to our-
selves an average boy, neither better
nor worse, neither wiser nor more
foolish than most young fellows of
seventeen or eighteen. We will call
him M. Imagine him as having the
income and the prospects described in
the item.

Of course an income of six or seven
thousand is not large as incomes are
counted nowadays. But it is a liberal
amount of money for an unencumbered
young man to have the entire spending
of. What will M. do with it, and,
what is more to the point, what will
it do with M?

How will he be likely to occupy
himself during the next dozen years?
Will he not soon feel that just to have
a good time is his chief duty If of
a generous disposition he will be ac-
tive in showing all his friends a good
time. They will egg him on in the
idea that in his circumstances it would
be silly not to enjoy himself. During
the remainder of high school, by being
a free spender he easily can make him-
self very popular, so that he will re-
ceive the constant flattery of his com-
panions, girls as well as boys. Indeed
his “bunch” or “gang” can be depend-
ed upon to make a little tin god of
him,

After finishing high school, doubt-
less he will go to college. In this ar-
ticle we shall not try to settle the now
much-discussed question as. to whether

MICHIGAN TRADESMAN

college is a good thing for any or
many of the young people who attend.
We will just suppose that the right
kind of course taken in the right way
by the right sort of mind is of great
benefit, and that’-M has a mind that,
under some conditions, could derive
that benefit. ‘Situated as he will be,
will he get it?

He is likely to choose some large
and popular university. There his as-
sociates will not be the students who
are working their way through, nor
those whose expenses are defrayed by
parents in moderate circumstances.
Rather will they be young fellows with
large allowances from wealthy and
over-indulgent fathers—young men
living in the luxury to which they have
been accustomed at home, and with
even less restraint than when under
the parental roof. The having-a-good-
time idea, the getting the kick out of
things, will pervade the very atmos-
phere which M will breathe.

He may become dissipated in vari-
ous ways—he may not. That the
chances of his going wrong are greater
because of having plenty of money to
spend, cannot be denied. But assum-
ing that he does not contract habits
that are counted flagrantly bad, is he
likely to settle down to much study or
serious endeavor of any kind? Is he
not far more apt barely to scrape
through than to make creditable
standings? How will what he gets from
the four years spent at college com-
pare with what is obtained by the
aspiring young fellow who partly pays
his own way, and who feels that he
must make his time count for what he
will do and be later on?

This is not saying that a student
should be a “grind,” or that college
life should consist only of drudgery
and overstudy. Far from it. There
should be enough genuine fun as well
as plenty of real work. The young
man who is ttoo well financed is apt
to fall short on the real work.

After college, whatever M may go
into, he will have his income to fall
back on. If he takes some position,
there is little danger that he will wear
himself out in service to his firm. If
he should decide to embark on some
enterprise of his own, he can have that
comfortable “I-should-worry” feeling
as to how it will turn out. For will he
not come into a very fair-sized fortune
when he is thirty?

He can marry young if he chooses
to. Whether he does or doesn’t, and
whether or not he succeeds in adding
to his current funds by his own earn-
ings, he will be almost sure to spend
all his income as he goes along. For
start a boy out with several thousand
a year, he can hardly help acquiring
expensive tastes.

The late-model automobile will not
stay late-model a great while, but will
be turned im for a better machine. In
cars, in clothes, in amusements, in
manner of living, there is an all but
irresistible urge from the grades that
afford service and common comfort,
to those that are far finer and more
costly. In a sense M will do welt if
he keeps. his outgoes within his in-
come and does not anticipate his
thirtieth birthday by getting into debt.

The question naturally comes up,

will M know how to hold on to his
forune when he gets it? Or will he
let it slip through his fingers and at
fifty or sixty will he be working for
some one else at menial employment?
No one can answer these enquiries
with certainty. “Easy come, easy g0,”
is true in many cases. On the other
hand, there are those who keep all
they inherit and add to their holdings.
In justice it has to be said, however,
that receiving a good-sized income,
without exertion on his part, is not
well calculated to train a young man
in foresight, caution, and sagacity in
money matters.

Deplorable as this may appear from
the financier’s point of view, it is not
the worst thing about such an arrange-
ment as that we are considering. The
really vital weakness about this plan
is that the income so easily obtained
and the fortune in prospect will tend
almost inevitably to keep M from ob-
taining what is of far greater value.

Between the ages of eighteen and
thirty the normal young man who is
mainly on h’s own resources should
develop initiative, courage, persistence
self-reliance. He should acquire skill
in some craft or profession, come to
know the burdens and responsibilities
of mankind, and to feel that he must
do his part in the great scheme of
living. He should form a sturdy and
reliable character, which is worth more
than any amount of riches. All this
is just what the young fellow with a
good-sized income which he does not
earn, is not likely to do. So he fails
to obtain the education of getting on
to his own feet, which is of even more
importance than tthe three R’s.

A mother, who, through mistaken
tenderness and solicitude, instead of
letting her baby learn to creep and
walk, would carry it around on a pil-
low until four or five years old, would
stunt the child's growth. Too much
money is likely to make a young man
a mental and moral cripple.

Two points need to be made clear
and emphatic. One has to do with the
protective instinct of parents, relatives
and friends, for the children and young
people who are coming up. This is
a most necessary trait in human na-
ture, and in the main one of the
noblest. But it can be carried too far,
as is the case when it becomes a blind,
unreasoning desire to spare the
youngsters whatever is hard and dis-
agreeable and make their lives all
pleasure.

Money in excessive amounts is free-
ly handed over by fond elders while
they live, and too often just as foolish-
ly left to the young people when the
elders pass. on. This is flying in the
face of Providence, and hardly can
fail of disastrous results. Whoever
would do well by the young persons
in whom he or she is interested, must
use common sense and wisdom and not
be guided by unthinking affectiori
alone.

The other point is like this but of
wider application. It is that we must
get above the belief so widely held that
wealth in any sum and under any cir-
cumstances is good, and that always
it is great luck to receive a big legacy.
In reality, whethér a fortune will be

15

a blessing or a curse, depends on how
one will react to it: Some have the
strength of character to use money
rightly; others—and not always those
are soon de-

 

of tender years either
moralized by the idleness and luxury
that money affords. Let hard think-
ing go into the making of every will.
And let all remember that as yet, in
the mind of the general public, only 4
beginning has been made in the post-
ing of danger signals as to the unwise
bestowal of worldly goods.
Ella M. Rogers.

—_+-.—____

Fast Turn-over.

The laziest woman in the world is
the one who puts popcorn in her pan-
cakes so they'll turn over by them-
selves.

 

*Mechanical
Ne W Brain’
Adds and Subtracts~
AUTOMATICALLY

A new invention that is revolutionizing
the ‘‘headwork”’ of figuring in stores and
offices everywhere. This new kind of
adding machine rivals the speed and me-
chanical accuracy of big, cumbersome
machines selling for $300 and more. Yet
ADDAC is so compact that it can actual-
ly be stood right on a ledger page, or
carried from place to place in the palm
of your hand!

PRICE $24.50 COMPLETE

At this amazing price ADDAC gives
you every essential advantage of the most

expensive adding machine. Capacity
$999,999.99. Direct subtraction as well as
addition. Fully guaranteed. Has a dozen

uses in every store or office—balancing
books, checking invoices, adding purchas-
es, ete. Gives you absolute accuracy,
saves time, and pays for itself in elim-
inating costly errors.

Write today for interesting
“Faster than Fingers’’. Dept. T

ADDAC CO., GRAND RAPIDS, MICH.

folder,

 

I. VanWestenbrugge

Grand Rapids . Muskegon

Truck Service
Central Western Michigan

Nucoa
KRAFT (CHEESE |

“BEST FOODS” , 3482.
“FANNING’S”’ ®read and Butter?
ALPHA BUTTER
Saralee Horse Radish
OTHER SPCIALTIES

 

 

 

  

December 28, 1927

  

CTIONS

  
 

   
      
  
   

INTERSTATE BYILDIAC .
. : KANSAS city. MO, No. ;
0 Ne ows 7 Tat :
INTERES EEE WT. 17, i927, 30640
PAY To THe ORDER oF ORS. iat it ARIA

Me ALK % WOGLSZY.
JACKSONY] LLE, FLA. i 19.00
PROTEC ATER Y GAN OQeTs.

         
   

ne oe 5
Lj of
ov

SERVICE

 

December 28, 1927 MICHIGAN TRADESMAN

 

 

 

 

Che, ‘derstate Protertive Auency, Ine.

" “SOLLECTIONS

INTERSTATE BUILDING

 

 

 

Res PF AZ
“HOME OFFICE : Wwte ig eels
INTERSY YATE BUILDING *
moo Es GARAGE
~| PAY TO THE ORDER OF Statin gee Rar rs eRe
POATUALL , ALIF. le .

PROTA TIVE D SQ ONe 5 SETS.

f
Th ists Prof ctive Agency, Inc.

=

  
 

Q

> og
oe Lissa!

 

‘ . KANSAS eayuo. ™& 31445

 

 

   
 
 

Convert Bat Fj
Accounts

~~ into

 

 

DRY GOODS

Michigan ReRtail Dry Goods Association
President—A. Kk. Frandsen, Hastings.
First Vice-President—J. H. lLourim,

Jackson. :

Second Vice-President—F. H. Nissly,

Ypsilanti.

Secretary-Treasurer—D. W. Robinson,

Alma.

Manager—Jason E. Hammond, Lansing.

Seniors’ Riding Togs. Copied For
Juniors.

Riding togs for juniors have grown
in importance among designers. They
are largely miniature copies of the hab-
its made for grown-ups, but, of course;
more simple. The coat is worn with
a soft shirt or sweater, and the little
trousers are held with buttoned leg-
gings, which are replaced by boots for
older children or those that belong in
what are known as junior and
misses’ classes. The little horsewoman

the

invariably wears a cap, which has a
visor not unlike the regulation jockey
cap, but a bit more generous. Greater
liberty in the selection of materials is
taken in riding clothes for jumiors
and children, many pretty checks and
small stripes being shown and _ the
weaves being more light and soft in
texture and much white.
———_> 2 > ____
New Denim Prices Coming.

New prices on denims for delivery
during the first quarter of 1928 are
now being awaited with a good deal
oi interest in this market but, aside
from the fact that they are practically
certain to come before the turn of the
year, there is no telling just when the
dominant factor in the industry will
make its announcement. The current
prices on standard denims were made
about three months ago on the basis of
19 cents for 2.20-yard white backs and
1734 cents for 2.40 double and twists,
and they covered deliveries from Oct.
15 to Dec. 31. In view of the fluctua-
in cotton that have taken place
since that time, there is not a little
speculation as to what the new prices
will show when they finally come out.

tions

——_+-+>—___
Pepperell Makes Lower Prices.
Lower prices on the wide sheetings,
sheets and pillow cases made by the
Pepperell Manufacturing Co. were an-
nounced last week. Bleached 10.4
sheetings are in the new list at 46 cents,
against a last previous price of 48
cents. Bleached sheets are priced on
the basis of $13.60 a dozen on the 81
by 90 inch size, compared with $14.20
per dozen in the previous list. The
pillow cases, bleached, are priced at
$3.51 per dozen for the 36 by 54 inch
size, the last previous figure being
$3.63. Deliveries on the 9-4 brown and
bleached sheetings and on the 36 by 42
inches cases will begin on Jan. 15 and
continue through March. On all other
goods the deliveries covered by the
new prices will be January, February

and March.
———_+2 >

Cheaper Bridal Dresses Desired.

Although there is a steady all year
round demand for bridal dresses of
the better kind, one of the oldest firms
making this type of merchandise has
found that by putting in a cheaper line
they are able to do more business. In
New York they claim the prices range
from $25, while out of town the small

shops and stores want - the $16.50

MICHIGAN TRADESMAN

grades. The same condition holds true
in the bridesmaid’s frocks. Another
factor that has helped along the sell-
ing of these cheaper dresses is the ad-
dition of a line of veils, caps and
shawls. The bridal dresses are selling
better in satins and tulle than any other
materials. Pastel shades of chiffon are
best sellers in the bridesmaids’ dresses.

————_> 2
China Prices Not To Change.

Prices on imported chinaware tor
the 1928 season will show practically
no change. Response to the new of-
ferings, which will be made with the
turn
good, particularly in the case of dinner
sets. Retailers are said to be carrying
light stocks, necessitating a fair amount
of advance Bright colored
decorations will be featured on much
of the merchandise, the designs being
developed on neutral backgrounds such
as ivory. Period patterns are expected
to do well. Instalment selling in china
sets is on the increase. More depart-
ment store are adopting the method to
compete more actively with the credit
establishment.

> +. ___
Interest in Jade Grows.

The chief feature of business in the
precious stone field, which has been
improving steadily during the last few
weeks, is the continued growth of in-
terest in fine jade and that increasing
scarcity is by no means local is shown
by a letter received by one of the best-
known jade handlers in the country
from its representatives in China. This
letters tells of the marked difficulty in
buying fine jade in the primary mar-
kets and the higher prices that are in
prospect as a result. Another feature
of gems is the difficulty experienced
by dealers in finding large fine sap-
phires and emeralds. The demand for
the former shows unmistakable signs
of improvement lately.

—_»r2>—____
Jewelry Lines Ready.

The unprecedented business done in
the last few weeks in novelty jewelry
has encouraged both manufacturers and
importers to prepare more diversified
spring lines. These are all in readiness
for display immediately after the holi-
days and it is believed that crystal
jewelry in new. Chanel interpretations
will again lead. Next will the bright
gold in modernistic styles that com-
prise sets of two or more items. Silver
is expected to have a small vogue for
wear with gray and black and white
combinations. A reason given for ex-
pecting large spring business is that
decisive color or some form of em-
bellishment is required for use with

printed silks.
—__+ +>

Want Quick Negligee Shipments.

Doing business in negligee of late
has depended almost entirely on the
ability of manufacturers to supply
quick replenishment of retail stocks.
Due to this, supplies in first hands are
considerably depleted, and last-minute
orders calling for particular sizes and
colors are not likely to be filled as
well as buyers would like to have
them. While fancy negligees have been
in strong demand this season, one of
the features has been the steady call
for novelties in corduroy robes. Shad-

business.

of the year, is expected to be.

ed and printed corduroys have been
used extensively, and with considerable
success, as well as unusual colors in
the plain materials. Both lined and
unlined models have been sold in large
numbers.

—_--2
Towel Sets Sought.

Towel sets are in such demand for
immediate delivery that the jobbers are
being called on for new goods. This
is especially true of the terry sets with
embroidered designs and colorful ap-
plique work that sell for $10.50 per
dozen. Other sets wholesaling from
$7.50 per dozen and upward include
towel and two wash cloths or a bath
mat and towel. Included with this mer-
chandise is a crib blauket 36 by 50 with
a satine border, individually boxed and
selling for $13.50 per dozen. In all
these types of goods, blue and pink are
colors in demand, with jacquards and
checks following.

——_»>-.

Lace Outlook Considered Good.

The spring demand for laces is likely
to show a big improvement, because
of the trend to more “feminine effects”
in women’s attire. The new styles in
the dress and underwear trades are
favorable to the increased use of lace
trimmings, while the merchandise is
also being used to a greater degree for
home decoration. Staple laces such as
Alencon, Chantiily and silk types, it
is figured, should do particularly well.
Alencon lace has met with an active
demand during the fall and supplies
here and abroad are not large. Breton
laces are well regarded for underwear
purposes. Neutral shades rather than
high colors are expected to prevali.

——_—_>-+ >
Record Season For Jewelry.
Indications are that the year will
close with manufacturers and impor-
ters of novelty jewelry having done
a record fall and holiday business. Re-
orders, which continue liberal, have
outdistanced expectations and more
than one wholesaler has found it dif-
ficult to make deliveries promptly. The
demand has been more diversified than
usual, covering gold and stone set
effects and pearl merchandise ranging
from necklaces to dress and hat orna-
ments. The call for the better grades
has been an outstanding feature. Spring
lines are being assembled and will be
offered with the turn of the year.

—_>+>—___
Store Segregates Millinery.

A shop well known for its excellent
millinery department, which includes
hats for women of all ages and types,
found it did better business by segre
gating the different models. That is,
all ultra-smart hats were put in one
part of the room, so that the cus-
tomer would not have to look at the
more conservative, matronly types and
possibly get the idea that the firm was
a bit old-fashioned and not quite able
to suit her needs either in that de-
partment or in others. Again, by keep-
ing the matronly types apart, women
who buy these styles are not apt to

consider the store too “flapperish.”
—_ +++

More Wide Sheetings Reduced.

Pacific Mills have atinounced lower
prices on Truth wide sheetings, sheets
and pillow cases for delivery during
January, February and March. The

December 28, 1927

new prices for bleached wide sheetings
are based on 46 cents for the 10-4s,
while bleached sheats are priced on the
basis of $13.60 a dozen for the 81 by
90 inch size. Pillow cases have been
priced in proportion. No changes were
contemplated on similar merchandise
handled by Parker, Wilder & Co. and
Taylor, Clapp & Beal, as these lines
had not been advanced when cotton

was strongly on the upgrade.
———>+2>—___.

Holiday Spurt in Lingerie.

Lingerie manufacturers are being
strongly pressed for deliveries for hol-
iday selling. Orders have accumulated
in notable volume, and leading firms
are sold up to capacity. Particularly
wanted are black georgette and crepe
de chine garments, which have lately
met with strong consumer favor.
Dance sets and one-piece combination
garments are doing particularly well,
with considerable emphasis on lace-
trimmed types in addition to the tail-
ored styles. Pajamas, either alone or
together with negligees, continue to
receive a great deal of attention.

——_+-<.____
Millinery Designers Blamed.

In the better type stores carrying
dresses and millinery buyers are com-
plaining about the number of women
who pay up to $100 for a dress and
yet begrudge spending more than $15
for a hat. The reason for this con-
dition, they claim, rests with the de-
signers, who are constantly bringing
out hats where the quality factor is
almost negligible and the styling so
simple that a customer cannot account
for the difference in prices. On the
other hand in the popular priced shops
the $10 and $15 hats are selling better,

buyers remark.
——_+_____

Cigarette “Tree” Is Offered.

A cigarette holder holder in the form
of a tree is being placed on the market.
The item stands about ten inches high
and from the center portion project
“limbs,” each of which has an opening
in which a cigarette may be placed.
The “tree” comes in two sizes, the
smaller one holding ten cigarettes and
the larger one twenty. Natural and
pastel finishes are available. The mer-
chandise wholesales at $24 per dozen
for the small size, while the larger one
is priced at $36 per dozen.

—_2-2~—___

Infants’ Knit Goods Doing Well.
been of large volume for several weeks,

Reorders for infants’ knit goods have
and retailers are reported to be doing
excellent holiday business in the mer-
chandise. The demand has covered a
variety of items, but the bulk of the
interest has been shown in_ knitted
coats, sweaters and bootees. Much has
been made of boxed sets, and these
are a feature in the present consumer

demand.
——_»+____

Advances Women’s Wear Fabrics.

Price advances on women’s’ wear
fabrics for spring delivery were an-
nounced last week by the American
Woolen Co. The increases range from
2% to 7% cents a yard and are ef-
fective on the greater portion of the
women’s wear lines of the company.
The rises are attributed to the recent
strengthening of raw wool prices.

 

 

 

—?

we

vs

oe ee ae

 

 

 

December 28, 1927

MICHIGAN TRADESMAN

19

 

SHOE MARKET

High Wages Maintained in Shoe Trade
When it is a question of “selling”
the customer the fact that shoe prices
must go higher rather than lower, as
many people seem inclined to expect,
it is well for the shoe merchant to
have in mind, not only the facts rela-
tive to the advancing costs of hides,
skins, leather and shoes, and the rea-
sons therefor, ‘but also some of the
figures relative to the other big factor
that enters into to-day’s shoe prices,
namely, the labor cost of shoemaking.
It is inevitable, of course, that the
highly skilled labor employed in the
making of shoes must receive a much
higher rate of compensation to-day
than prevailed in the pre-war days
when shoes sold at lower prices. Wages
in all industries advanced rapidly dur-
ing the war and liquidation in labor,
which many predicted, has up to this
time been relatively insignificant. Ac-
cording to summary of wages. and
hours of labor in the shoe industry
which has just been released by: the
Bureau of Labor Statistics, United
States Department of Labor, the aver-
age full time earnings of all employes
in the shoe industry per week in 1926
showed an increase of 95 per cent.
over 1913 and a decrease of only 4
per cent. as compared with 1920, when
the wage peak of the industry was
reached. :

‘The average earnings per hour in
1926 for males by states, all occupa-
tions in the industry combined, ranged
from 47.3 cents in Minnesota to 70.1
cents in Massachusetts. The average
for females ranged from 31.8 cents in
Michigan to 48.1-cents in Massachu-
setts. These wage rates, together with
the advanced prices. of leather and
other materials, must. necessarily be
reflected in the wholesale and retail
prices of the finished product, and the
retail price of a pair of shoes must
also reflect the higher salaries paid to
the retail salespeople, higher rents and
other advanced costs of doing business.
All of these facts may well be brought
to the attention of the customer who
is inclined to question prevailing
prices.—Shoe Retailer.

a
Too Many Hosiery Shades?

Despite the advance toward stan-
dardizing colors which has been made
in recent years, the belief exists in
certain quarters of the hosiery trade
that there are still too many shades
put out each season. In one instance
cited it was said that a certain large
full-fashioned mill had cut its color
range about in half in the last ‘few
years, but that not a little money was
lost every season on the shades which
did not sell in a major way. It was
pointed out that the average big store
does not push more than twelve to
fifteen shades with any regularity. The
suggested cure for this condition was
some kind of arrangement with re-
tailers whereby the mills could safely
reduce the number of shades in their
lines.

 

——_+-+.—__
Will Shoe Colors Repeat?

One of the big questions now in the

minds of distributers of the more mod-

erately priced lines of women’s shoes

is whether colors will be as good this
spring as they have been in recent
seasons. The new lines are ready for
salesmen to present to the trade, and
wholesalers generally are awaiting their
acceptance by retailers with more real
anxiety than for some time. There is a
belief in several quarters that honey
beige. and the brown shades generally,
will do well, but beyond that there is
nothing to tie to. The fact that 1927
has not dealt as kindly with the wom-
en’s end of the shoe trade as it might
have adds to the uncertainty of what
spring will produce.

—_+-+—___
Buckles Meet With Favor.
Buckles of all kinds are in demand,
due to the vogue for elaborate syn-
thetic jewelry. Manufacturers claim
their biggest business is with whole-
salers who are asking for fine types in
pearls and crystals, or solid rhinestone
effects. Colors are introduced occa-
sionally, but only in wanted stones,
such as emeralds and sapphires. For
daytime wear the buckles are shown
in silver and gold disks, fancy geo-
metric designs, and, like the evening
types, are made more in the clamp
style than the regulation effect. Made
this way, the manufacturers state they
are more useful to designers, who can
use them with various fabrics.

—__-.—

Expect Spring Hair-Bow Vogue.

A strong revival of interest in chil-
dren’s hair-bow ribbons is likely to be
a feature of the spring demand, manu-
facturers said. The movement to bring
back ribbons as adornment for the hair
has already made considerable head-
way, but will show its biggest gains
when the weather is favorable for
going without a hat. Ribbons up to
four. inches wide are likely to meet
with the bull of the demand, it was
added. The favored numbers are moires
and satins in plaid, check and floral
patterns. In general ribbon lines, man-
ufacturers think well of medium and
narrow velvets for millinery and dress
trimmings. Grosgrains have not mov-
ed well lately, but are expected to do
better for the spring. Spring lines will
be opened generally in about a month.

oe
Rayon and Lisle Hose Active.

In addition to the usual holiday busi-
ness experienced in women’s silk hos-
iery, there has been a big demand for
men’s, women’s and children’s stock-
ings in both lisle and rayon mixtures.
The sports themes are favored in light
and dark color combinations. In the
men’s lines, the self stripes vie with the
vivid checks and stripes and are sell-
ing about equally well. One whole-
saler claims that by keeping these lisles
and rayons in a separate section, re-
tailers are able to do better business.
The customer is more apt to pay closer
attention to the merchandise displayed
and buy more than one pair at a time.

——__o-
Trend in Bags Clearer.

The lack of a definite style trend
in the better bag lines is disappearing
somewhat with the bringing out of
sports and day time models in light
weight felts and tweeds. These new
bags are made in the newest shapes
and include: both envelope and pouch
stvles. The larger firms claim there

 

is a ready spring market for these ma-
terials, for they blend well with hats,
shoes, hosiery and gloves. Manufag¢-
turers plan to feature these bags in
neutral colors only. For the formal
type of costume new ideas are still
needed, although black antelope con-
tinues to hold sway.

——_2++___

Printed Velvets Are Much in Use.

Printed velvet is much liked by some
of the French dressmakers, who find
it charmingly adapted for use in frocks
for young girls. Miler Soeurs have
done an engaging frock of snowflake
print velvet. A surplice line is made
a feature of the blouse. It extends
from a gay little bow on one shoulder
to the hip on the other side, crossing
the high bodice, and is fastened with a
bow and long ends of the goods. This
diagonal line is reversed in direction
on the skirt, of which one side and the
back are full, and which flares slightly
at the bottom. The bodice forms a
blouse effect in soft folds at the belt
line. It has long, tight sleeves and is
without trimming.

 

——_»~--<

Color Groups For Style Show.

Three color groups will be featured
at the spring fashion show of the
Garment Retailers of America to be
held at the Hotel Astor on Jan. 10. The
groups comprise natural (gray) beige,
lake or greenish blue tones and inde-
dence (light blue) tones. This is the
first time that groups of colors have
been selected, individual shades having
being chosen heretofore. The change
was made, according to Ben H. Sis-
holz, Chairman of the fashion show
committee, in order to afford a wider
scope for style creators. It is the com-
mittee’s opinion that the colors chosen
show a clearly definite trend in their

favor.
Big Turnover of $22.50 Suits.

While the competition among retail
units is intense, there is no mistaking
the growth in sales of men’s clothing
to retail at $22.50. Manufacturers sell-
ing suits direct to consumers at this
price are making strong headway in
the face of adverse retailing conditions
generally. They are placing a large
precentage of the orders the mils are
receiving and are taking goods from
$1.75 to $3 a yard, mill representatives
said. It would not be surprising, it
was added, if manufacturers of trade-
marked lines brought out suits to retail
at the $22.50 figure. ;

 

 

 

 

ARE YOU INTERESTED
IN IMPROVING THE
APPEARANCE OF
YOUR STORE

We can help you. We can
supply you with:

New Opera Chairs

Fitting Stools

Show Cases
You will always find our
Findings Stock complete in
staples, also latest novelty
creations.

BEN KRAUSE CoO.
20 Ionia Avenue
GRAND RAPIDS, MICH.

 

 

 

 

 

 

 

fat —

TWO
NEW
ONES:

Style 949 — Men’s autumn
Blucher Oxford, Monarch’s
Calfskin,

(Medium balloon), Nickel

Dundee Last

Eyeets, New pattern with
popular short ramp, inside
tap sole with fancy flange
edge and heel seat trim.
C and D widths in stock $3.45

Style 950 — Same in Mon-
arehs Black calf $3.45

“Over night Service”

Herold-Bertsch Shoe Co.
Grand Rapids, Mich.

Manufacturers of Quality Foot-
wear since 1892.

 

 

 

 

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE COMPANY

LANSING, MICHIGAN

Prompt Adjustments

Write
L. H. BAKER, Secy-Treas.
P. O. Box 549

 

LANSING, MICH.

 

 

 

MICHIGAN TRADESMAN

December 28, 1927

 

RETAIL GROCER

Retail Grocers and General Merchants
Association.
President—Or'a Bailey, Lansing.
Vice-Pres.—Hans Johnson, Muskegon.
Secretary—Paul Gezon, Wyoming Park.
Treasurer—F. H. Albrecht, Detroit.

With

 

Beclouding Stockturn Issue
Id‘otic Fallacies.
Beginning with an “expert” of Na-
tional reputation, whose writings are
widely quoted, and down
through other propagandists of lesser

running

repute, concerted effort is being con-
stantly made to promote quantity buy-
ing again in place of the hand-to-
mouth policy now fortunately so
prevalent. One of the funniest d’s-
cussions I have seen in this connec-
tion comes from a long-eared’ individ-
ual named Don Parker. who writes in
Printer’s Ink as follows:

“You pointed out that a man could
make more money on $10,000 with five
turnovers because the net profit would
be greater than on one turn of $50,000.
There might be something in this
turnover business that I can’t see after
some study, but for the life of me I
can't determine how you figure that
a man makes more profit on five turns.
With a given volume and a specific
overhead the profit on each dollar of
sales would be the same. If the profit
were 20 per cent., he would make
$2,000 each time he turned $10,000, and
five times a year would make $10,000.
With one turn of $50,000 and 20 per
cent. profit, the money profit is also
$10,000.

Interesting, is it not Picture a
grocer with $40,000 invested in stock
and think how he’d feel selling $50,000
a year. If he could make 20 per cent.
net on cost—and that suggestion seems
to me to show the limits of Mr. Park-
er’s real knowledge of any business—
he would have 10 per cent. on capital
invested in stock. But doing that same
business on $10,000 stock, he would
show 100 per cent. annual earnings.
And, seeing it is an every day per-
formance for a man to sell $50,000
worth of groceries on a $5,000 stock—
or less—why follow such an argument
further?

But the subtle propaganda is yet to
come, for Parker continues:

“The way I see the matter, many
times the man with only one turnover
makes the greatest profit, for he is in
position to take advantage of the trade
discount, which amounts to a whole
lot more than bank interest. The man
with one turn also has the valuable
advantage of having a mass display.
The success of mass displays can be
appreciated when we turn to chain
stores.”

Surely we shall have no difficulty
in recognizing the familiar talk of the
old-time salesman. Only the novice
will be misled by arguments against a
buying policy which has promoted
prosperity among retailers of late
years so universally as has the hand-
to-mouth buying now in vogue.

More helpful is a suggestion by the
United States Chamber of Commerce:

“One hardware jobber was rewarded
with striking success recently when he
analyzed what he sold, to whom he
sold and where he sold. He reduced
by 20 per cent. the number of manu-
facturers from whom he bought and

the varieties about 30 per cent. The
number of customers was reduced 56
per cent. and the territory 28 per cent.
Not that he refused to sell 56 per cent.
of his customers, but he ceased to
solicit their business and he added a
service charge to cover the cost of
handling small orders.

“After one year of operation, the
plan had increased net profits more
than one-th'rd and percentage to gross
sales had increased two-thirds; yet he
had fewer varieties, fewer customers
and operated in smaller territory.”

I quote this experience because it is
in line with that of a successful gro-
cer. During his business life of
around twenty-one years, he moved
twice, each time to a smaller store.
Each successive move was to a more
conveniently arranged store, but al-
ways the floor space was reduced. His
business first increased from $33,000 to
$65,000 and, in his last store to $95,000.
That last figure would be around $135,-
000 on to-day’s valuations. Accounts
outstanding had been $2,200 at first.
They were $6,000 in the second’ store
and $8,500 in the third.

But this business was not merely
larger in volume. It was vastly im-
proved in character. In the first store
a large proportion of the orders was
solicited. In the second, the solicited
customers were not more numerous,
although their aggregate purchases
were somewhat larger; but within «
year or two all soliciting was discon-
tinued and the business grew because
of concentrated care accorded to those
who voluntarily came to buy personal-
ly or phoned their orders.

Because customers who thus volun-
tarily favored the store got better at-
tention by reason of all clerks being
inside, instead of some out soliciting,
the grade of business was elevated to
a higher and more profitable plane.

Similar improvement was wrought
in the character of accounts outstand-
ing. The $2,200 of original total was
out among folks of limited responsi-
bility—factory workers among others—
and therefore it was precarious as a re-
source. In the second store, the lines
were drawn much more strictly. Be-
cause this was not entirely due to keen
insight or foresight on the part of he
grocer, it deserves special study.

The fact was that rapid increase in
business after the first move, with out-
standings which grew in volume quick-
ly from $2,200 to $6,500, was a real
strain on the capital. ‘Credit that was
offered so freely that it was difficult
to carry the total made the grocer cau-
tious and particular about whom he
trusted and for how long. He scrutin-
ized all applicants and, because he sore-
ly needed money at all times, he be-
came a close collector. He instituted
rules and lived up to them, because
he had to do that.

3usiness which resulted from these
improved rules and methods proved so
profitable that when the second move
was made, the grocer was not at all
embarrassed by rapid increase of total
outstandings from $6,000 to $8,500. As
tha process went on, he reasoned that
conservative methods which had en-
abled him to handle credit when his
resources were strained should be

(Continued on page 31)

   

 
 

KEEP THIS SALES AID WORKING
ALL THE TIME.

How many of your customers come into your store with a definite
grocery list? Not so many. And this is the one opportunity that a
good salesman never misses—he suggests everything he can think of.

Fleischmann’s Yeast is one of your staples that is hidden away in the
ice box, BUT it is not forgotten as long as you keep the package dis-
play where the housewife can see it—it is a silent salesman that works
and you know it is the sales you MAKE that count, after all.

Thousands and thousands of people all over the country are adding
Fleischmann’s Yeast to their diet—and they will come to your store

 

 

for their supply of yast if you let them know you have it.

FLEISCHMANN’S YEAST

Service

 

 

 

 

Don’t Say Bread
— Say

HOLSUM

 

 

 

 

 

 

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

=~

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST ~- FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

 

 

 

 

 

 

 

 

The World wants
“PUTNAM CANDIES”

During 1927 we have made large shipments, some over 8000 Ibs.
each, and all unsolicited orders to:

SIDNEY, Australia WELLINGTON, New Zealand
ALEXANDRIA, Egypt MANILA, Philippine Islands

HONOLULU, Hawaii AMSTERDAM, Holland

We also received enquiries for our products from, Stockholm,
Sweden; Bombay, India; Shanghai, China; Hamburg, Germany; Osaka,
Japan; London, England; St. Johns, Newfoundland; San German,
Porto Rico; and many others.

Putnam Factory Grand Rapids, Mich.

¥

 

 

 

————

 

 

 

 

 

December 28, 1927

MICHIGAN TRADESMAN

21

 

MEAT DEALER

Are People Eating Less Meat or Not?

We occasionally hear statements
made in the market by wholesalers and
retailers of meat that people are eat-
ing less all the time. This is hardly
borne out by statistics on the amount
produced and consumed in the United
States. Figures for last year show
that more meat was consumed during
1926 than ever before. Of course,
population was greater during that
period than ever before, and so con-
sumption on a per capita basis means
more to those studying the situation.

The consumption during 1926 per
person was one hundred and: forty-
two and eight-tenths pounds of beef,
pork, veal, lamb, mutton and goat meat
besides about thirteen and a half
pounds of lard. Only seven years out
of the last twenty found more meat
consumed in the United States, and
only three of these years were during
the past fifteen.

Some retailers who have been in
business for a long time refer to the
“good old days” when people bought
meat in large quantities compared with
their small purchases of to-day. Con-
ditions have changed, without doubt,
in this respect, especially with the ad-
vent of more condensed living quar-
ters in big cities. But the chief cause
of complaint on the part of retailers is
more due to a change in buying and
place of consumption than in the
amount consumed. Far greater quan-
tities of meat are sold through delica-
tessen stores to-day than even one

 

decade ago, and vastly more than
twenty years back.
Broadly speaking, this change in

buying in favor of prepared meats has
escaped the vigilance of retail meat
dealers as the term retail meat dealer
is usually understood. The expansion
in the business of wholesale manufac-
turers of prepared meats has been
largely through delicatessen dealers,
and it must be obvious to any one that
the meat sold in these places does not
go through retail meat shops.

Another feature of meat consump-
tion, as well as marketing, in large
cities is the quantity consumed in res-
taurants, hotels, clubs, etc. Thousands
of big city residents eat only one meal
a day at home, except on Sundays and
holidays. With the growth of these
cities and necessity for residents to
live further away from their work the
number eating out increases. While
many full course dinners are served at
noon, the more usual thing for workers
is to partake of lunches, including
sandwiches. Here, again, we find a
broadening outlet for prepared meats,
usually of high quality and tastefully
cooked and served.

—_2»>>—___

Pork, Veal, Lamb and Mutton.

Regardless of the fact that beef has
held a rather strong price position for
some time this has not been a bad
year for consumers with respect to
meat. Most retailers say their profits
on beef sales have not been up to the
average this year, because they have
not been able to get prices at retail
proportionally as high as the whole-
sale market. This has undoubtedly
been true in many instances if we are

to consider profits obtained on a lower
wholesale market as indicative of
stable marketing conditions and if we
are to take all markets together. This
indicates that consumers have been
getting somewhat the better of the
bargain, even though many may feel
they are paying enough now. With
pork, veal, lamb and mutton it is a
different story as far as high prices
are concerned. Mutton sold wholesale
a year ago at about the same prices as
it sells for to-day, which was about
half of what lamb cost. Lamb sold
three to four dollars a hundred pounds
higher a year ago, which amounted to
over 10 per cent. Veal sold slightly
lower, though like the present supply
vealers made up the bulk, and sales
were less than a dollar a hundred
pounds lower on the average. As
many know, vealers are the younger
and higher qualitied part of the calf
supply. Cuts from hogs usually sold
fresh were, roughly, from two to five
dollars a hundred pounds higher a
year ago, while smoked hams _ sold
from five to six dollars a hundred high-
er, and bacon from two to three dol-
lars for choice quality and from five
to six for good grade. The difference
on pork prices’ serves to neutralize
beef values and lambs, used liberally by
large city dwellers, are on the favor-
able side of the consumer ledger.
Taken all in all, consumers’ meat bills
should not be any higher this year
than last. Pork, veal and lamb qual-
ity is averaging high at the present
time, and there should be no com-
plaint on that score if ordinary care
is taken in buying. At this time of year
lambs are apt to run a little heavy, but
most of these heavier carcasses and the
cuts from them are of excellent qual-
ity. Legs weighing around eight
pounds or so can usually be bought
for a lower price than legs weighing
five and a half to six, but just as good.
The same holds true with other heavy
cuts.

——_2->—____
Hides, Pelts and Furs.

 

 

Grees, No. Fo 15
Green, NO. 2 oo 14
Cured. Ne, Foe ee 17
Cured, Noo 2 16
Calfskin, Green, No. 1 _.... 16
Calfskin, Green, No. 2:00 141%
Caifekin, Cured, No. t 2. 17
Calfskin, Cured, No. 2 230 0 15%
Forse: NO. [ 222 5.00
Worse, NOv 2) oo 3.00
Pelts.
a 50@1.25
SHeEArHneS 2 25@1.00
Tallow
eae a ee 07
0 gel Ee cat Cocca i Sil oe AE 07
INO. 06
Wool.
JInwashed, medium  —_- ~~... ..___ @33
Unwashed, rejects ~......._.________ @25
Unwashed fine 000 @30
a} Fox.
No. RE ce 15.00
INO. 1 Medium 22) “a
WO, ake ORSON 10.00
ios Skunk
Oe 2.00
ING. eo a ea
I ee 1.00
Oe -50
>
Congratulations.

‘Congratulations are due E. A. Stowe
and his Michigan Tradesman on the
completion of forty-four years of that
interesting weekly and the handsome
and meaty souvenir issue commemor-
ating that event—a hundred and forty-
eight pages full of reminiscences on
the last business half century of Grand
Rapids and Michigan—Butchers Ad-
yocate,

Uncle Jake says-

“‘Some mighty poor Trotting horses have made a
record when their gait was changed to pacing.’’

Quite frequently we run across a retailer
who tells us, that by switching to

K V P DELICATESSEN PAPER

for the protection of meats, etc., he has
materially increased his business.

Sele, Our Research Department has unearthed
| some things pertaining to packaging that

 

} may help you. Ask us and they will come
ee to you without charge.

| KALAMAZOO VEGETABLE PARCHMENT CO., KALAMAZOO, MICH., U. S. A.

 

 

 

 

 

 

 

 

 

Dutch Tea Rusk

the toast Supreme
baked of finest flour, fresh eggs whole milk, pure malt

MICHIGAN TEA RUSK CO.
HOLLAND, MICH.

 

 

 

 

 

 
    
 
  
 
  
 
  
 
  
  
 
   

(Self rising Wheat =

—_

GRIDDLE C

Sure are delicious!

Combined with crisp bacon and a cup
of good coffee, “ROWENA”
FLOUR PANCAKES

always “hit the spot.”
Produced by the mill-
ers of LILY WHITE
Flour, “The flour the
best cooks use.”
Guaranteed to give
satisfaction or your
money is refunded.

6 Co.

Sstablished 43 Years
GRAND RAPIDS, MICHIGAN

 

 

22

HARDWARE

Michigan Retail Hardware Association.
President—C. L. Glasgow, Nashville.
Vice-Pres.—Herman Dignan, Owosso.
Secretary—A. J. Scott, Marine City.
Treasurer—William Moore, Detroit.

How To Draw Profit From the Les-
sons of 1927.
Written for the Tradesman.

With the old year drawing to a close,
the wide-awake hardware dealer will
find it worth while to take a few
minutes, or as much longer as he can
spare, to look back over the year’s ex-
periences. There is a great deal of
profit to be drawn from such a survey
of the year’s work.

You may conduct this mental survey
right now, when 1927 is passing out.
You may conduct it a little later, after
you have finished stock-taking. But
whenever you take time to look back
and study the year’s experience, you
will find such study immensely profit-
able. Not merely can you draw added
profit from your gains, but you can
even draw profit from mistakes and
losses.

Then, too, in the light of your ex-
perience in 1927 you can shape intel-
ligent and practical plans for your busi-
ness in 1928. What you have done
successfully in 1927 will point the way
to what you should do in the coming
year. On the other hand your remem-
bered -mistakes should serve to warn
you against pitfalls you must hence-
forth avoid.

One of the worst things that ever
happened to the American business
man was the highly inflated war-time
“prosperity.” That prosperity, and the
bland assumption that it would last
forever, bred careless and_ slipshod
habits of doing business.

On the other hand, for those who
survived its grim experiences, the post-
war slump has proven excellent dis-
cipline. There is encouragement for
business men generally in the fact that
so many enterprises have struggled
through to solid ground. That fact
demonstrates that American business
is basically sound in its methods, and
that Americans can readily adapt them-
selves to swiftly changing and unprec-
edented conditions.

We have now entered an era of keen
competition. In such an era, the well-
managed business is the business that
is going to survive and grow to larger
proportions. There is room for much
enterprise, but there is no room for
careless or slipshod methods.

There is a prevalent feeling that it
costs too much to do business; that
the overhead is far to heavy. The day
has gone by when the average unicr-
chant aimed to cut his expenses to the
irreducible minimum, regardless of the
efficiency of his store services. De-
parture from the “purely cheap” stan-
dard of doing business dates from the
realization that mere cheapness can be
expensive; that good display windows
and up to date fixtures have advertising
value that makes them worth while;
and that a wide-awake salesman who
earns his wage is worth three or four
times as much as a lackadaisical clerk
who can be secured for next to noth-
ing.

But with this realization has come

MICHIGAN TRADESMAN

the tendency to swing too far in the
opposite direction; to spend money re-
gardless of value received on the theory
that mere spending is the key to busi-
ness-getting; to assume that because
a salesman demands a high salary, such
a salesman is necessarily a business
getter; that because a new-fangled
piece of store-equipment runs up into
a lot of money, it is necessarily worth
while. This generously optimistic ten-
dency on the part of American mer-
chants explains how so many swindling
schemes achieve a measure of success
for their promoters before they are
chronicled in the Realm of Rascality.

A great essential of business man-
agement is to scrutinize the value you
are getting for the money you spend
—preferably before you spend it. And
in this connection, now is the time
to look back over the past year and
carefully weight the success of the
various “stunts” you tried or were in-
duced to try. Some, after such retro-
spective scrutiny, you will find it worth
while to repeat. And against others,
and stunts of similar type you will
wisely erect the conspicuous warning
sign, “Never Again!”

Check up on the results you are
getting in every department of your
store. You will find many ways in
which, without detracting from the
efficiency of your business organiza-
tion, you can clip your outgo or in-
crease your income.

It will pay you to look about your
business for leaks. The apparently
smallest leaks sometimes prove the
most costly; simply because they are
disregarded for a long time, where a
big leak would receive prompt atten-
tion.

Advertising is a great business-get-
ter. Also, it can become an expensive
and profitless sink-hole. Watch your
advertising. Study the advertising
done in 1927. Did it get the results
you had a right to expect? If not, why
not? Could the situation be met by
improving the quality of your adver-
tising? Could you make it more sin-
cere, more effective?

There is a venerable axiom that “Ad-
vertising pays.” That axiom has been
the curse of most retail advertisers.
They have taken it for granted that
all they had to do in order to build up
a successful business was to buy space
in the local newspapers and fill it with
their advertising “copy.” They have
failed to realize that the axiom should
properly read, “Good advertising
pays;” and that in advertising, as in
many other matters, quantity is some-
times less important then quality.

A certain merchant in my town has
often talked to me about his advertis-
ing; asked me how this or that adver-
tising struck me; wanted to know if I
saw any room for improvement.

This merchant has been advertising
for many years. He is, I consider, the
best advertiser in this town. I told
him so. “You turn out good, readable,
attractive copy—the sort of stuff that
catches folks’ attention and interests
them without upsetting their nerves.
Isn't it paying you?”

“Of course it’s paying me,” the mer-
chant returned. “But I want to im-

December 28, 1927

 

We can give you service on

Cel -O- Glass

We carry a complete stock

fostes Stevens&Co.

Founded 1837

 

 

GRAND RAPIDS 61-63 Commerce Ave., S.W. MICHIGAN

WHOLESALE HARDWARE

 

 

 

 

 

Grand Rapids Store Fixture Co.
7 N. IONIA AVE. N. FREEMAN, Mgr.
STORE FIXTURES — NEW AND USED

Show cases, wall cases, restaurant supplies, scales, cash registers, and
office furniture.
Call 67143 or write

 

 

 

 

 

$0:028 =) Ayub Ut 4 2
AMSTERDAM BROOMS

White fwan GolddBond |

AMSTERDAM BROOM COMPANY
Amsterdam, N. Y.

PRIZE

41-S5 Brookside Avenue,

 

BROWN &SEHLER

COMPANY

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

Michigan Hardware Co.

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

e

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

 

 

 

 

 

 

 

af o

«
+ 2
Te.
a

'

=

+ -
tt
% ,

,
>
oe

*

a

=

A
“
»
1 ae

 

@»
cm ,
»
“ -
>»
>
a
‘
-

 

 

 

 

December 28, 1927 MICHIGAN TRADESMAN 23
prove it so that it will bring still bet- and then buy just half that much, but
ter results. I’m always trying to think keep track of it and order again when Ship By
up ways to turn out better copy; and, you get low. You will find it prevents Associated Truck
sometimes, it fairly seems as if I’m  overstocks, cuts costs, reduces obliga- GRAND RAPIDS, LANSING and
making no progress whatever.” tions, and that you will be able to sell DETROIT.

That is the spirit which should ac- lower and make more profit.” every Lent eer ee

tuate the retail advertiser if he is to
get real results.

Take time, now, to dispassionately
study your methods of advertising. Go
over the scrap book containing the
clipped advertisements of the past year.
Or, if you don’t keep a scrap book,
start one—this. merchant I refer to
found such a_ scrap-book immensely
helpful. Study each advertisement.
How could this or that advertisement
be improved? What changes in make-
up would render your advertising more
effective? What suggestions has your
trade paper to offer in regard to ad-
vertising display? Have you ever tried
to get suggestions from your salespeo-
ple? Have you any systematic method
of noting down and saving for future
use the bright ideas that from time to
time occur to you?

A good many such questions will
suggest themselves to you. See if you
can’t draw profit from them in more
efficient advertising methods.

The same general principles apply to
window display. Ask yourself wheth-
er you don’t, at times, allow your dis-
plays to become careless and perfunc-
tory. A slipshod display may be a lia-
bility instead of an asset. Every dis-
play should sell merchandise; or, at
least, bring prospective buyers into the
store. Display your goods in the win-
dows, and inside the store, in such a
way that the customer will at least be
brought constantly closer to the buying
point. Emphasize everything that at-
tracts him; eliminate everything that
repels him.

What applies to newspaper advertis-
ing and window display applies also
to interior arrangement and _ interior
display. Have all three elements co-
ordinated to the one great end of help-
ing to sell goods.

Study, too, how you may handle your
window display and newspaper adver-
tising with the minimum of physical
effort. In some stores the writing of
the advertising copy is a hurry-up task
rushed through in the last few minutes
before the forms close. In other stores,
this work is fitted into the time that
can best be spared from the ordinary
routine of business; and so scheduled
that there is plenty of time for the
advertisement to be properly set up and
the proofs properly corrected. The
same contrast of methods is found in
regard to window display: in some
stores a display is hastily thrown to-
gether without preliminary planning;
in others every display is intelligently
and carefully put together, with an eye
to the results the window trimmer
wants to produce.

Look back over the years, analyze
your own past display methods, and
see if you can improve them.

In hardware retailing, buying is an
important factor. To sell things right,
you must first buy right. One wide-

awake retailer sums up his buying pol-
icy in these terse words:

“Figure out as closely as you can
what your public will buy in a season

On the other hand it is possible to be
too cautious... Merchants there are
whose one conception of cautious buy-
ing is a flat refusal to buy anything.
Whereas the good buyer studies his
retail trade, tries to understand what
it will call for, and buys to meet a
shrewdly anticipated demand.

The dealer who buys to skimpily is
every day turning away unsatisfied cus-
tomers. The man who gets their
money is the man who has what they
want when they want it.

So it will pay the hardware dealer
in his review of his 1927 business to
scrutinize his buying methods with
very great care; while guarding
against the danger of overloading, he
should make an intelligent understand-
ing of his customers’ needs and prob-
able demands his guide in buying.

Study your buying experiences of
the past year? Could you have done
better here or there? Could you have
improved vour methods of keeping tab
on market prices? Is there any more
efficient way of keeping a close watch
on the stock, and guaging the prob-
able demands in certain lines? Have
you taken efficient precautions against
being “just sold out” of any line? Your
past year’s experience will very likely
indicate where you can improve your
methods.

On the other hand, it will pay, also,
to check up your selling methods. The
work of your salespeople is perhaps the
most vital element in your business.
All the advantages of shrewd buying
and intelligent newspaper advertising
and window display can be lost by
bungling behind the counter.

Are you allowing yourself to get
rusty in the selling end? Are your
helpers developing their setling ca-
pacity? Have you any systematic
methods of training them to do better
work? Do you encourage them to
study the goods? Do you teach them
how to handle difficult customers?

Impress on every member of your
staff the fact that his position and his
future prosperity is linked with the
prosperity of your store. Get your
salespeople away from the idea that
they are working for you; get into
their minds the idea that they are
working with you and for themselves.
Study the lessons of 1927 with an eye
to improving your selling methods in
1928. Victor Lauriston.

—_2-22—_____
Antelope Bags Again Lead.

The demand for handbags for holi-
day selling has continued brisk. Most
manufacturers have been successful in
clearing their stocks and are now en-
gaged in preparing their Spring lines,
which will be shown early next month.
The indications are that antelope will
again be favored in dressy bags. The
merchandise, however, will be develop-
ed in sports colors rather than black.
The new lines will feature both under-
arm and pouch shapés, with some at-
tention also being given  backstrap
models,

 

 

FAVORITE TEA in % Ib. lead
packages is a strictly lst May
Picking and is one of the very
highest grades sold in the U. S.
If this Tea is not sold in your
city, exclusive sale may be ar-
ranged by addressing

DELBERT F. HELMER
337-39 Summer Ave., N

. W.
GRAND RAPIDS, MiC#i.

 

 

 

 

 

C Witterr-Cuutski & Co. ?
INVESTMENT BANKERS
Listed and Unlisted Securities.

933-934 Michigan Trust Bldg. 6
GRAND RAPIDS, MICHIGAN

 

 

  

“QUALITY
RUSKS and COOKIES
Grand Rapids, Mich.

  

 

 

VITAMINE FOODS
MAKE VIGOROUS
DOGS

Imperial Cod Liver Oil Foods
for Dogs & Foxes are a balanced
ration supplying the necessary
Vitamins so essential to healthy
growth and freedom from dis-
ease. Imperial Dog & Fox Bis-
cuits are not hard. It is not
necessary to soak them in liquids
as they are readily broken up
by small Dogs and Puppies. All
Dogs and Foxes relish and thrive
on these crisp tasty Biscuits. A
trial will convince you.

 

You can Buy them at

Van Driele & Co.

GRAND RAPIDS, MICH.

Distributors

 

 

 

 

 

SELL

Ge Bott’s
Kream FrydKakKes

DECIDEDLY BETTER

Grand Rapids Cream Fried Cake Co,
Grand Rapids, Mich,

 

 

 

COCOA
DROSTE’S CHOCOLATE

Imported Canned Vegetables
Brussel Sprouts and French Beans

HARRY MEYER, Distributor
816-820 Logan St., S. E.
GRAND RAPIDS, MICHIGAN

 

 

BIXBY

OFFICE SUPPLY COMPANY
GRAND RAPIDS, MICHIGAN

 

 

PERSONAL SERVICE

Gives you better results. Our mov-
ing and storage rates are very
reasonable. Every load insured.

BOMERS and WOLTJER

1041 Sherman and 1019 Baxter Sts.
GRAND RAPIDS, MICH.

 

 

Est. 1912
15 YEARS OF SERVICE

QUAKER RESTAURANT
THE HOME OF PURE FOOD
318 Monroe Ave.

Grand Rapids Michigan

 

 

 

J. CLAUDE YOUDAN

ATTORNEY AND COUNSELOR

Special attention given creditors proceed-
ings, compositions, receiverships, bank-
ruptey and corporate matters.
Business Address:
433 Kelsey Office Building,
GRAND RAPIDS, MICHIGAN

 

 

 

Henry Smith
FLORALCo., Inc.

52 Monroe Avenue
GRAND RAPIDS

Phone 9-3281

 

 

 

Phone 61366

JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN

 

 

 

Link, Petter & Company
Cncorporated)

Investment Bankers

6ch FLOOR, MICHIGAN TRUST BLDG.
GRAND RAPIDS, MICHIGAN

 

Expert Chemical Service

Products Analyzed and Duplicated

Process Developed and Improved
Consultation and Research

The Industrial Laboratories, Inc.
127 Commerce Ave. Phone 65497
Grand Rapids, Mich.

TER MOLEN & HART

SPRINGS; Office Chair, Coil, Baby
Jumper, General Assortment.
Successors to
Foster Stevens Tin Shop,

59 Commerce Ave.
GRAND RAPIDS,

 

MICHIGAN

 

 

24

HOTEL DEPARTMENT

Incidents of Three Day Trip To San
Diego.

Los Angeles, Dec. 24—Being a high
salaried newspaper correspondent and
having friends who delight in whisking
you away for a 300 or 400 mile hike
every week end really has an attrac-
tiveness not enjoyed by some of these
$10,000 per week movie shieks.

Here we are on a three day trip to
San Diego and Tijuana—the latter just
over the border in Mexico—in a high-
powered car, with a ranchman as
guide and highways unequalled. My
host says that having “logged” the
main highways until there is nothing
new under the sun for him to vision,
he is going to do a little of the high-
way and byway stuff for our mutual
benefit.

Thus through this urge for penetra-
tion into the new areas—great stretch-
es of heretofore inaccessible beauty
and historical interest—he kindly pre-
sented to our view and it made us all
feel that it is a pleasure to participate
in a surprise party, surrounded by
such environment.

I think Los Angeles can _ safely
challenge the world with her offerings
in the scenic line, without greater ef-
fort than observing same. En route
we visit the wonderful Orange County
Grove, where many state societies
hold their annual picnics and find jolly
parties enjoying themselves in the
open, to the scenic embellishment of
green lawns, luxurious foliage and
beautiful flowers, notwithstanding the
fact that F.ther Juniper Berry, or
otherwise, a confirmed prognosticator,
has handed out the tip that there is to
be a real wintry day, with the ther-
mometer hanging around the early
fifties, which, however, does not ma-
terialize. The weather, in fact, is all
to the good.

We stop briefly at the mission of San
Juan Capistrano, where there is al-
ways something to interest one. It is
located sixty miles South of Los
Angeles, but of all the available Cal-
ifornia missions seems to be the most
attractive for tourists, and many na-
tives make it their goal for Sunday
and holiday journeys. It was founded
in 1776, the year of our Independence,
has borne the wear and tear of earth-
quakes, weather and erosion, but is
still attractive, with its long rows of
beautiful arches, its ivy clad stone
walls, its lovely garden of old fashion-
ed flowers, its fountained bell court
and the wonderful gold-covered altar
which stands in the oldest church
building in California. The Mission
maintains a museum of historic objects
—documents, vestments, pictures and
old mission branding irons, tools, etc.
Among the pictures are some of great
antiquity, hence interesting.

3ut this is a tour of exploration and
not of inspection. We dodge in and
out, leaving the main highway for
awhile, then returning, with a view of
the Pacific Ocean at almost every
turn.

In passing I almost forgot to men-
tion San Gabriel, the “Home of the
Mission Play,” which is given in a
$650,000 playhouse, located on the pic-
turesque garden tract, once a part of
the cactus-walled compound of old San
Gabriel] Mission. On this tract also is
the world famous San Gabriel Grape
Vine, parent of all California grapes,
planted in the eighteenth century. The
Mission play has given a greater num-
ber of performances in one place than
any other play, not excepting those of
Shakespeare. Visitors come from all
over the world to see this play, which,
in importance, competes with the Pas-
sion Play at Oberamergau.

We dip into San Clemente and re-
fill the inner man with a delectable
luncheon at the beautiful Spanish club
house, spend a little time on the “lanai”
or what we would have called the
“piazza” in boyhcod’s happy days up-

 

So ah ee RU RRO a APES LCS ae EROS

MICHIGAN TRADESMAN

on the farm, and let our vision rest
upon the town and the beautiful road-
way leading to the hotel, with its
wealth of foliage and flowers. San
Clemente came into life in the Mission
days, but it has been much exploited
more recently and hence has been
modernized, though by a wise pro-
vision of its founders, all buildings
erected are of the Spanish type, with
red-tiled roofs, a wonder in attractive-
ness.

San Diego looks good to us for a
night control, but we spend the late
afternoon and part of the evening in
“doing the town,” as it were. Of
course, this is one of the numerous
“first” cities of ‘California, the claim
being made that Juan Cabrillo gave it
the “once over” in 1542, but I balked
at the statement that John ‘C. Fremont
first raised the American flag on Cali-
fornia soil here, having recently visited
Monterey and heard the same accusa-
tion there.

But we visit the celebrated Balboa
park, a 1400 acre tract right in the
heart of the city and the scene of the
California-Panama exposition held at
the time of the opening of the great
canal. It is said that the most com-
prehensive zoological garden in the
United States is established here. The
grounds are beautiful and magnificent
Spanish buildings house museums of
art, natural history, Indian and Orien-
tal relics. Inside the grounds is a
mammoth pipe organ which supplies
melody, without cost, to the army of
visitors: constantly in evidence there,
for San Diego has an enviable repu-
tation as an all-year-round resort for
tourists. A dance at the famous Cor-
onado Beach Hotel completed the
day’s dissipation.

Tijuana is about fifteen miles from
San Diego, just across the border of
Old Mexico, reached by a well-travel-
ed road, and is attractive to many in
that a great quantity of “rot gut” is
purveyed there daily and gambling
and horse racing, more or less “legiti-
mate” attract thousands of would-be
sports within its confines. We were
through with it before we reached. it
and after a brief inspection of our be-
longings by Uncle Sam’s_ official
“smeller” made a re-entry to the land
of the free and home of the brave.

It was then that our host suggested
a s:dé trip to Bankhead Springs, forty
miles away, hid in the innermost
depths of the Coase range of mountains
a most delightful place, after we got to
it. We headed right into a bunch of
excitement created by the discovery,
on the very day of our arrival, of a
large assortment of Indian relics, con-
sisting of fine pottery and other ar-
ticles in a wonderful state of preserva-
tion. An expert on such relics had
just arrived at the hotel where we put
up for the night, and proved most in-
teresting as a conveyor of facts and
traditions, and I regret my inability to
repeat them in detail. Maybe my
readers will have interest in a very
brief resume of what he had to offer
which was:

“Up in Wyoming a medicine man in
a tribe of Indians there had a vision
many years ago that great rains would
fall, flooding all the lowlands, drown-
ing the white men, and that the for-
ests and plains of the West would be
taken back by the Indians. He preach-
ed this to his tribe, declaring that the
buffalo and antelope would again
roam the plains in great herds and life
would again be like that lived by their
forefathers. He instituted a ghost
dance and the Indians became wildly
excited over their prospects. This
story also spread to other tribes, who
also began to hold ghost dances and
plan for this wonderful future. Finally
the talk reached the Chemy Jieve
tribe then living along the Colorado
river in the low lands of the Imperial
Valley desert. Their medicine men
urged them to prepare for the big
deluge for they knew how the Colo-
rado spreads in flood time.

 

December 28, 1927

 

“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”’

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms -i- 400 Baths

RATES
$2.50 and up per day.

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -i- Sandwich Shop

 

 

 

 

Warm Friend Tavern
Holland, Mich.

140 comfortable and clean. rooms.
Popular Dutch Grill with reasonable
prices. Always a room for the Com-
mercial traveler.

E. L. LELAND, Mgr.

 

 

It is the Tuller

Faci: Grand Cir
the heart of Detroit. a
leasant rooms, $2.50 and up.
ard B. James, Manager.

DETROIT, MICH.

HOTEL

IULLER

 

 

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well venti-
lated. A good place to stop. Amer-
ican plan. Rates reasonable.

WILL F. JENKINS, Manager

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.
uropean $1.50 and up per Day.

RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

 

 

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates

Under the Direction of the
Continental-Leland Corp.

Gerorce L. CrocKer,
Manager.

 

 

 

Wolverine Hotel
' BOYNE CITY, MICHIGAN

Fire Proof—60 rooms. THE LEAD.
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

CUSHMAN HOTEL

PETOSKEY, MICHIGAN

The best is none too good for a tired
Commercial Traveler.

Try the CUSHMAN on your next
trip and you will feel right at home.

Columbia Hotel
KALAMAZOO

Good Place To Tie To

 

 

 

 

 

 

 

 

Four Flags Hotel
Niles, Michigan
80 Rooms—50 Baths
30 Rooms with Private Toilets
TERENCE M. CONNELL, Mgr.

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon -t- Michigan

 

 

 

eee

HOTEL GARY

GARY, IND. Holden operated
400 Rooms from $2. Everything
modern. One of the best hotels in
Indiana. Stop over night with us 1
en route to Chicago. You will like
it. C. L. HOLDEN, Mgr.

 

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con.
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

 

sa

 

 

 

si

 

December 28, 1927

MICHIGAN TRADESMAN

25

 

“Their best potters were set to work
to make vessels to hold food. Ollas
(large jars) by the hundreds were
made and other vessels turned out.
Also tools for tilling the soil were
prepared and finally the tribe was
ready for the expected flood. The ollas
and other vessels were filled with grain
and other foodstuffs that would keep
and the majority of the tribe started
Westward toward the higher country.

“They crossed the Imperial Desert
and finally reached these rocky hills.
Here they believed would be the lim.t
of the flood, for beyond what is now
known as Bankhead Springs, no white
men lived on the desert side of the
mountains. As you know, these hills
were formed for the most part by great
boulders heaped one upon the other,
forming natural caves that gave the
red men shelter and formed fortresses
in case of attack by hostile people. In
many of the niches between and under
the rocks they hid their ollas and other
vessels ‘filled with grain and roots
against the time when the flood came.

“This country was hot, there was
little water or vegetation and) life here
became a problem, as food was very
scarce. Soon the small life fell before
the hunders and when the food prob-
lem became acute, many of the more
venturesome decided to return toward
their old home and stay until the flood
started. ‘The first parties were soon
followed by the more timid and within
a short time practically all had re-
turned to the banks of the Colorado,
leaving their food caches behind, for
they expected to rush back when the
waters came up. However, the flood
never came, the Indians did not re-
turn, which accounts for the discovery
of pottery and! tools.”

‘The country around Bankhead
Springs is most picturesque, being
dotted with small mountains of boul-
ders of curious shapes and formations.
Here is a natural rock bridge close to
the main highway. It stand’ fifty feet
above the ground and the span is fully
thirty feet long. A huge shaft of
granite four feet square and about
thirty feet high stands on end between
two boulders directly under the arch.
One can crawl and walk around the
base and under the edge of the ad-
joining rocks. The rocky hills are
full of miniature caves where the In-
dians dwelt. Some of the caverns have
Indian picture writings on the ceilings,
done in colored pigments. Protected
from the weather, this writing has en-
dured throughout the years and in
some of the caverns is very distinct.

A comfortable hotel at ‘Bankhead
Springs made our over night stay a
most delightful one and the next
morning we left for Los Angeles with
a feeling of accomplishment in the ex-
ploration field.

The report of the Postmaster Gen-
eral contains the suggestion that
private postal cards, furnished without
expense to the Government, be placed
on the same basis as those prepared by
Uncle 'Sam—transmitted through the
mail at o®e cent each, which is as it
should be. But he is wonderfully
silent on the question of transmitting
newspapers and periodicals, spsich are
our greatest educational forces, at a
lower rate of postage. which would be
a real reform in postal methods. To be
sure there are numberless questionable,
if not. immoral publications which
should be excluded frem the mails al-
together, but legitimate mewspapers
and magazines should be encouraged
in their efforts to extend their fields
of usefulness, by a radical reduction
in postage costs. What if the postal
service continually shows a deficit in
operation? It is the only government-
al institution which performs a real
service for the public, should be kept
up to the highest standard, no matter
what the cost, and the difference made
up by a reduction on the Government
pay-roll, which to-day is scandalous,

and ‘Congress knows this to be true.

If the United States to-day, accord-
ing to the annual report of the Fed-
eral Department of Commerce, there
are now more than 22,000,000 auto-
mobiles in use in this country, and al-
most 4,000 privately owned airplanes—
that is, airplanes for personal use,
something like the owner uses the
average motor car.

Thirty years ago multitudes rode
behind horses and upon bicycles, but
only a handful of people had motor
vehicles, and at frequent intervals many
of these machines refused to go. Yet
the horse and bicycle were already
started on their way out and the auto-
mobile was well on the wav in. Some-
thing very similar to that of thirty
years ago is happening now. Airplane
factories are swamped with orders.
There are at present 8,300 miles of
airways and when spring next rolls
around this mileage will exceed 12,000,
and there are also a thousand airports,
with others being established.

The day of the air flivver in every
back yard hasn’t dawned as yet, but
who is going to dispute the fact that
it is near at hand? Anyone who reads
the signs of activity in the skies and
on the ground surely must realize that
it is approaching rapidly.

_ California school authorities are not
favorable to the employment of mar-
ried women teachers in public schools,
a position which may have to be re-
ceded from ere long. for the reason
that each year shows an increase in
the number of business women who
have already embraced matrimony, and
the question as to whether a woman
will choose ‘between marriage and a
business career, or Combine’ them,
while much discussed, will probably
not be disposed of soon, that is, so
long as present social conditions pre-
vail.

There was a time when the majority
view of both marriage and a career
would have been considered impossible
and preposterous, but this is not true
at present. Times 4re changing, and
regardless of what a business career
may do to the time-honored institu-
tion of the old-time home, there will
be an endless number of women who
will not only marry but will enter into,
or continue in business, and time only
will demonstrate whether a combina-
tion of the two institutions will suc-
cessfully end.

 

According to a ruling of the U. S.
Supreme Court occupants of a motor
vehicle which goes upon a railroad
track at a crossing take their lives in
their hands. Trains have the right of
way and are not responsible for the
death or injury of persons being hit.

For years several states have been
trying to pass laws prohibiting any-
one driving a car from crossing rail-
road tracks without first coming to a
dead stop, but legislators have leaned
to the opinion that such an enactment
would release railroad companies from
responsibility in case of accident, ‘Now
that this legal point has been practical-
ly settled, it will be in order to protect
motorists against themselves, which
will undoubtedly reduce the number of
casualties from this source,

‘Over in Germany the bootlegger
gets the limit of the law without bick-
ering or delay, and the limit is the sky.
This is accounted for from the fact
that the Teuton is a stickler for law
observance. Further, Germany does
not attempt that which would be im-
possible—forcing her people to. drink
nothing except water.

 

‘An interesting situation in Los
Angeles, or so far as that is concerned,
California in general, is the matter of
auto bus transportation. This city is,
however, the hub of this enterprise.
Busses leaving Los Angeles daily for
all parts of California, Oregon and

Washington, as well as for all parts of
the East. You can take busses for as
far East as New York City, there are
several lines to Chicago and St. Louis,
via Salt Lake, Denver and as far South
as Dallas and New Orleans. Between
here and San Francisco competing
lines make the distance, 480 miles, in
fourteen hours, and in addition to
other conveniences, supply buffet din-
ing service. It is estimated that be-
tween here and Salt Lake ‘City, the bus
lines break 50-50 with the railroads, at
a transportation charge of one-half
that made by the rail lines. When the
highways are in prime condition the
bus passenger is recipient of thrills in
mountain climbing not enjoyed by the
rail passenger, and there are practical-
ly no casualties. Time tables are so
arranged that you may stop over ata
comfortable hotel, at prearranged rea-
sonable charges, and this enables one
to view the unusual scenery en route.
Railroad representatives are inclined
to scoff at this class of competition, but
shortly they will realize that so far as
the tourist is concerned, if he does not
drive his own car, a very large per-
centage of them will avail themselves
of bus facilities, not only from an
economical standpoint, but for the
sensation of diverstfied entertainment
which is thus provided. So great has
been the demand for this particular
type of equipment, many Eastern
manufacturers are arranging to build
busses here, to keep up with the de-
mand, but for economic reasons also.

Los Angeles and its wonderful sub-
urbs are certainly assuming a holiday
aspect. Out here home owners ex-
pend a great deal of energy in prepar-
ing their lawns for the mid-winter
holiday season, rather than May Day.
The foliage is overwhelming, the poin-
setta is now at its very best, geraniums,
wisteria are everywhere in evidence,
while the rose tree is certainly striving
its best to add to the ensemble. Pas-
adena, a few miles away, is already
making preparations for its rose car-
nival which this year is carded for
January second. During the period of
cold and blizzards a few hundred miles
East, while in some localities in
Southern California the thermometer
was dangerously close to the freezing
point, Los Angeles kept well within
the safety zone with a minimum tem-
perature of 41. While hotel men are
complaining generally because of a
dearth of tourist trade, the general
opinion is that this is largely due to
the comparatively moderate weather
in the Middle States, but that the re-
cent cold snap will incline summer-
weights in this direction. At Pershing
Square, the Plaza and many of the
parks the world-savers are still in the
majority, but one notices a consider-
able sprinkling of topcoats and high
shoes which are always indicative of
the unsophisticated transient.

Frank S. Verbeck.

 

——_+ +.
Gabby Gleanings From Grand Rapids.
Grand Rapids, Dec. 27 — Benj.
Adams succeeds A. N. Borden as
traveling salesman for Foster, Stevens

& Co. Mr. Adams is a son of J. L.
Adams, the White Cloud hardware
dealer.

Charles W. Garfield and wife left
to-day for De Land, Florida, where
they will spend the winter.

Arthur N. Borden, who recently re-
tired from the National Brass Co. to
take a position as traveling representa-
tve for Foster Stevens & Co., has sev-
ered his connection with that house to
take a traveling position with ‘the
Grand Rapids Hardware Co. He will
cover Pennsylvania and the Southern
States.

Five Mee Raadas of Tradennan.

The following new subscriptions
have been received during the past
week:

J. B. Sperry & Co., Port Huron.

W. A. Studley, Grand Rapids.
Powers Grocery, Cloverdale.
L. L. Perry, Morenci.

A. Van Dyke, Niles.

 

 

myn yy aN /
HOTEL FAIRBAIRN
Columbia at John R. Sts. Detroit
200 Rooms with Lavatory $1.50, $1.75, $2.00
100 Rooms with Lavatory and Toilet $2.25
100 Rooms with Private Bath $2.50, $3.00
Rates by the Week or Month
“A HOME AWAY FROM HOMB”’

 

 

 

 

CODY HOTEL

GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

—7

 

 

 

 

FOR “The original patrol” YOUR

PROTECTION
SARLES

MERCHANTS’ POLICE
an
INSPECTION SERVICE

The Original Patrol in Uniform,
Under Police Supervision.
401 Michigan Trust Bldg.
PHONES—5-4528, if no response 8-6813

Associated With
UNITED DETECTIVE AGENCY

 

 

 

 

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting
GRANDE BRICK CoO.
Grand Rapids.

SAGINAW BRICK CO.
Saginaw.

 

 

 

 

 

 

Hodenpy! Hardy

Securities
Corporation

Getting the most out
of your investments
requiresa broad know-
ledge of securities and
how to use them best

for your own purposes.

Our service, based on
long experience, is
yours for the asking.
We handle only the
best in investments.

¢

231 So. La Salle Street
Chicago

New York Jackson
Grand Rapids

 

 

MICHIGAN TRADESMAN

 

December 28, 1927

 

DRUGS

Michigan Board of Pharmacy.
President—James E. Way, Jackson.
Vice-President—J. C. Dykema, Grand
Rapids.

Director—H. H. Hoffman, Lansing.

  

Michigan State Pharmaceutical
Association.
President—J. Howard Hurd, Flint.
Vice-President—J. M. Ciechanowski,
Detroit.
Secretary—R. A. Turrell, Croswell.
Treasurer—L. V. Middleton, Grand
Rapids.

Prescription End of a Small Town
Pharmacy.

One will find upon enquiry that the
prescription end of the average county
town drug store is practically nil. One
will soon ascertain that the doctor of
the town dispenses his own tablets and
fluid Occasionally, how-
ever, some outsider, who is staying
in the town, will bring in a city pre-
scription to be filled. It is then an un-
certainty whether it can be filled.

Perhaps days will go by without the

medicines.

druggist even seeing a prescription. As
drugs and chemicals go into the mak-
ing of the prescription—pray tell, how
can a druggist make any money as a
professional dealer in these commodi-
ties, if he is not given a chance to dis-
pose of them? Of course, the small
country drug store has not the stock
of a city one. Nevertheless, if the
doctor does not give the druggist what
is due him, the druggist must create
and push the sale of drugs and chem-
icals independent of the doctor. This
does not necessarily mean that he has
to counter-prescribe. On the other
hand he would be justifiable in doing
so because the doctor dispenses, and
“what is sauce for the goose is also
sauce for the gander.”

Let us analyze the situation concern-
ing the doctor. He is not altogether
to blame. If he is a young practising
physician, who has graduated from a
medical college where Materia Medica
and Pharmacy are talked of, he is per-
haps merely following in the footsteps
of his predecessor. If, on the other
hand, he is an old gentleman, the old
fashioned country doctor, then there is
little hopes of getting any prescription
work from him. This is because of the
distance the doctor has to travel in the
country to see his patients. He, of
course, naturally will carry with him
what he will prescribe. Then again,
perhaps the druggist has not got what
the doctor wants. Often times the
druggist becomes lazy and does not

care to maintain a stock sufficient to
put up the average prescription.

But with the younger physician of
the small country town it is somewhat
different. If the druggist or pharma-
cist can convince him it is not at all
necessary for him to carry a whole
drug store in his office, and see to it
that he will take care of the doctor’s
wants; it would go a long way in
righting the situation for the druggist.
To accomplish this the druggist must
stand in right’ with the doctor or
doctors. He must cultivate the habit
of catering to them. He must forget
all about the city experiences with the
busy practitioner. The druggist can
accomplish this by keeping up with the
latest therapeutic agents put up and
discussing these with the doctor. He
should maintain a complete up-to-date
drug catalog service, so that anything
the doctor may want can be located
and ordered without delay. Just as the
mail order houses cater to the country
folks, so do the drug mail order houses
cater to the country doctor. Of course
we all know what the class of medicine
is, but they get the business. There
are also. reputable pharmaceutical
houses who sell to the druggist and
also to the doctor without recognizing
the druggists. In this connection the
druggist will do wise to shift his busi-
ness to other houses who will give him
credit when the doctor buys direct.

Another thing, give the doctor a
monthly charged account, and list each
item with the “over the counter price”
and then extend them with the discount
to the doctor. This will show the doc-
tor that it pays to try the druggist
first.” It is the confidence of the
country physician that the druggist
wants and once obtained the rest is
easy. Human nature js the same
among the medical profession as it is
with others—it is natural to travel the
road of least resistance.

The doctor, especially the young,
will gradually throw business the drug-
gist’s way from time to time—things
perhaps not so profitable or pleasant,
but which help in the course of time
in building up a good business with the
doctor and strong friendship.
will do no good to keep harping on the

“c

But it ,
\ go about this business is to first find

his order for them, thus making 10
per cent. or so without any trouble.
So much with the situation with the

doctor. Let us think over the pos-
sibilities which the druggist has of
selling drugs and chemicals. Aside

from the patent medicines which he
sells just what are some of the ways
he can use to advance the sale of
drugs and chemicals.

Perhaps the first and foremost
method is to manufacture. The drug-
gist surely is ‘better equipped in
knowledge and resources than the free
lance manufacturer who invades the
drug field but for a short while. Who
is better situated as to time to manu-
facture than the country druggist and
the list of articles he can put up under
his own name or not is legion. Cough
syrups, headache tablets, corn remedies,
hand lotions and a host of others he
could easily manufacture and push. In
this way he could eliminate keeping
dozens of the same kind of article on
his shelf. Of course, he must use
judgment and salesmanship.

This may be the age of the “drug-
less drug store,’ but if we look into
the situation we will find that there
are more herbs sold and chemicals used
now than ever before. The patent
medicine and cosmetic manufacture has
monopolized the drug markets from
their sources. With oil of peppermint
used in everything from the manufac-
ture of menthol to chewing gum, one
can see the reason why it is so ex-
pensive for the druggist to make up
his essence of peppermint and hence
his rhubarb and soda mixture. So the
druggist is content to buy and sell
someone else’s stuff and he must take
the consequences.

The second way in which the drug-
gist can increase his output of drugs
and chemicals such as paris green,
arsenate of lead, copper sulphate, etc.,
is by selling these to the farmer. Even
in this field, the druggist has let it slide
from him, until now everyone else con-
cerned tries and does sell these drug
store articles. Whereas, if it was
handled rightly the profits would
justify keeping the business in the
confines of the druggist. The way to

evil of his dispensing his own medicine.Z ¢ out where these articles can be pur-

As constant dropping wears away the
stone, so can constant catering wear

away the dispensing evil.

The druggist could find out what
size bottles the doctor wants and get

‘8 chased the cheapest and from the most

reliable chemical firms. ‘This can be
done by taking a subscription to the
drug and chemical weeklies. ‘Then
secure a list of farmers and write them

quoting your price and enclosing a
postal for their return order. In this
way you can estimate how much of
each chemical you will need and turn
over to the chemical firm the names
of the farmers wanting large ship-
ments. Even if you make only a cent
a pound on a barrel of copper sulphate,
it is good for a turn-over order.

Lastly we come to the last way of
disposing of drugs and chemicals. And
this is to counter-prescribe. There are
of course, lots who discourage this
method, but it seems only fair provid-
ed it is correctly done. For instance,
if an elderly gentleman comes in and
wants something for his rheumatism.
The druggist is justified in putting up
some cinchophen capsules and mark-
ing the directions on the label, and in-
cidently selling his customer some
Celestins Vichy or Sodium Phosphate
Effervescent. Bearing in mind that
everyone who catches a cold will not
run to the doctor, but to the druggist
first. In this case the druggist could
recommend his favorite cough remedy
and sell some U.S.P., or N.F., galen-
ical such as Camphorated Oil or Un-
guentum Sinapis. This is entirely with-
in the reach of every druggist if he but
use his common sense.

In conclusion: The druggist has
simply got to know his business. This
applies not only in the small country
town but the cities as well. The drug
business is surely slipping to the man-
ufacturers who in turn are seemingly
trying to make the druggists believe
they are protecting him as to the re-
sale price of their stuff. But, like the
general public, the druggists do not
realize what power they have, and a
large percentage of drug evils is due
to themselves. The small town drug-
gist or pharmacist should manufac-
ture for himself wherever possible in
small amounts, thereby cutting down
his overhead. If the personality of
the druggist amounts to much, and we
are told it is one of his greatest assets,
he will use it in compounding and
pushing his own home made remedies.

We hear so much these days of con-
trolled merchandise. The druggist
has controlled merchandise, but has
mace a fool of himself in not con-
trclling it—whisky. Again he is to
blame for so many people getting in
on his profits.

W. H. McEvoy, Ph. G.

 

 

Sdetievevetevecrscreccesses

 

 

AM atedd th epee LLL LE EEE TENT TIT ET

GRAND RAPIDS
STORE EQUIPMENT

CORPORATION

GRAND RAPIDS ~ MICHIGAN

DULL

Succeeding

GRAND RAPIDS
SHOWCASE CO.

DRUG STORE
FIXTURES

Planned to make every
foot of store into
sales space.

CU

WELCH-WILMARTH
CORPORATION

LE LCR

DRU
STORE
PLANNING

Recommendations to fit
individual conditions.

SIRT

OT

4

 

 

 

 

 

~~

 

 

 

 

~

-

-”

. grain per bottle or glass.

 

December 28, 1927

MICHIGAN TRADESMAN

 

Caffeine in Drinks.

A recent study made by the Bureau
of Chemistry of the United States De-
partment of Agriculture, includes the
following paragraph on_ beverages
containing caffeine:

“The ‘stimulant type’ a beverage
contains caffeine which is either added
as such or in the form of cocoa, tea, or
coffee. When caffeine is added as such
the quantity is usually 0.5 grain or
less per bottle or glass. When added
in the form of coffee, tea, or cocoa, the
quantity is frequently greater than 0.5
A beverage
containing added caffeine in a quantity
sufficient to cause injury to health is
adulterated under the Federal food and
drugs act. The Bureau of Chemistry
has made no announcement concern-
ing the quantity of caffeine which is
considered harmful. The Bureau holds
that beverages not sold under distinc-
tive names and which contain added
caffeine should bear a plain and con-
spicuous statement of the presence ot
the added caffeine, as for example,
‘Caffeinated ginger ale.’’

—_++-2—__
Quick Turnover Versus
Turnover.

“Quick turnover” as a panacea for
trade evils has been challenged in some
quarters. One of the arguments urged
against it is that the rapid turnover
policy tends to make the merchant
specialize in articles on which com-
petition is greatest and profits smallest
as against more slowly moving goods
that are more profitable to handle.

In other words, why specialize in
cut rate goods? Most any neighbor-
hood druggist can select from his own
stock articles which have merit, which
are not “cut” because not aggressive-
ly advertised, and he can do a more
profitable business with them than he
can with many “cut-price” articles in
the sale of which competition is keen.

Profitable

 

 

 

 

Happy New Year

The same old words in the same old way

and for the past fifty-four years we
have wished you the same and at
this time we take occasion to thank
you for the volume of business
given us in the past and hope you
will continue to do the same dur-
ing 1928 and may the coming year
be very successful for you.

Hazeltine & Perkins Drug Company

MANISTEE

Michigan

Direct
tomers,

advertising among his cus-
good salesmanship, and co-
operation from the manufacturer will
help him to turn the idea into money
in the cash register.

——_- + __.
New Kind of Candy.

For a long time it has been known
that if the astringent qualities of un-
ripe persimmons could be removed
they could be made the basis of a new
candy industry, especially in the South-
ern state this fruit abounds.
This can now be done by means of a
chemical preparation which releases
cream of tartar, always an essential
of candy making. Sufficient sugar is
then added to make a sweet paste,
from which a delicious chocolate-
coated confection is made without
leaving any trace of the astringent
qualities in the persimmons. Methods
of preserving the candy have been de-
veloped and it is planned to gather the
fruit and manufacture the candy on a
large scale.

-—_-+__--___
Castile Soap Liquid Shampoo.

The following formula is taken from

the New Standard Formulary:

where

White’ Castile Soap —____-___. 1 oz.
Potassium Carbonate _.________ 1. dr.
Boras oo 2 dr.
Golooene Water 200 Z Oz.
Baw Rum) oo 2 OZ:
Water to make 00 32 oz.

D'ssolve tthe soap in the water by
the aid of heat, occasionally replacing
water lost by evaporation, in the solu-
tion dissolve the borax and potassium
carbonate, then add.the cologne water
and bay rum, and filter.

4
No Use For Mirror.

Teacher—Surely you know what the
word “mirror” means, Tommy. After
you’ve washed, what do you look at to
see if your face is clean?

Tommy—The towel, sir-

GRAND RAPIDS

 

 

 

WHOLESALE DRUG PRICE CURREN7T

 

Prices quoted

Acids
Boric (Powd.) .. 12
Boric (Xtal) ... 15
Carbolic ~.......

 

  

Q90989999
oo

15
25
8
60
Ammonia
Water, 26 deg... 06 @ 16
Water, 18 deg... 054%@ 13
Water, 14 deg... 04%@ 11
Carbonate  -_.... 20 @ 2
Chloride (Gran. 09 @ 20
Balsams
Copaiba __..__ 1 00@1 25
Fir (Canada) _. 2 75@3 00
Fir (Oregon)  _. oe 00
Renu 22 3 00@3 25
OG) ee ae 2 00@2 25
Barks
Cassia (ordinary). 25@ =
Cassia (Saigon)... 0@
Sassafras (pw. 50c) @ Hs
Soap Cut (powd.)
S0G Goo 20@ 30
Berries
Berries
@ubeb 22 @1 00
Soe am 25
uUniper ..._ . H@ 30
Prickly Ash. @ 7
Extracts
Eicorica <2... -- 60@ 65
Licorice, powd. ... 60@ 70
Flowers
Arnica oo 1 75@1 85
Chamomile (Ged.) @ 60
Chamomile Rom.. @ 60
Gums
@eacia, ist 50@ 65
Acacia, 2nd _... 45@ 650
Acacia, Sorts _.. 20@ 25
Acacia, Powdered 35@ 40
Aloes (Barb Pow) 25@ 36
Aloes (Cape Pow) 25@ 35
Aloes (Soc. Pow.) 65@ 70
Asafoetida  ______ 50@ 60
POW. 75@1 00
Camphor 85@ 90
Guaiae oo @ 80
Guaiac, pow’d __ 90
WG. @1 25
Kino, powdered__ @1 20
Nivnen @ 7%
Myrrh, powdered @ 80
Opium, powd. 19 65@19 92

Opium, gran. 19 65@19 92
Shelige: — 2. oo. 65@ 80
SUCHE as 4 90
Tragacanth, pow. @1 75
Tragacanth 1 76@2 35
Turpentine  .__.. @ 30

Insecticides

Arsenic  __._ 08@ 20
Blue Vitriol, bbl. @ OT
Blue Vitriol, less 08@ 15
Bordea. Mix Dry 13@ 22
Hellebore, White
powdered ea uu #0
Insect Powder __ 35@
Lead Arsenate Po. sous
Lime and Sulphur
PG @
Paris Green _... 22@ 82
Leaves
Buchu @1 00
Buchu, powdered @1 10
Sage, Bulk __-.._ 35 30
Sage, % loose __ 46
Sage, powdered__ @ 3
Senna, Alex. .... 60@ 175
Senna, Tinn. pow. 30@ 85
Uva Ursi ________ 200
Olis
esa Bitter,
Beane 7 50@7 16
apeeuae Bitter,
artificial _..... 3 00@3 35
Almonds, Sweet,
true. 1 60@1 80
Almonds, Sweet,
imitation __.. 1 00@1 26
Amber, crude _. 1 26@1 60
Amber, rectified 1 50@1 75
AMise 1 40@1 60
Bergamont __.. 9 00@9 25
Cajenut 1 50@1 75

 

Citronella  .... 1 25@1 650
Cloves: 2 50@2 75
Cocoanut  __--.. 25@ 35
Cod Liver __-... 2 00@2 50
Croton... 2 00@2 25

Cotton Seed ___. 1 35@1 50
Cubebs __... 6 50@6 75
Eigeron —....__- 7 50@7 75
Eucalyptus J... 1 25@1 50
Hemlock, pure... 2 00@2 25
Juniper Berries. 4 50@4 75
Juniper- Wood ~- 1 50@1 75
Lard, extra __.. 1 55@1 65
Lard, No. 1 __.. 1 25@1 40
Lavender Flow... 6 00@6 25
Lavender Gar’n. 85@1 20
EOMmOm, 22 4 00@4 25
Linseed, raw, bbl. @ 78
Linseed, boiled, bbl. @ 81
Linseed, bld. less 88@1 01
Linseed, raw, less 85@ 98
Mustard, artifil. oz. @ 35
Neatsfoot -.-... 1 25@1 35
Olive, pure -_.. 4 00@5 00
Olive, Malaga,

yellow ....._.. 2 85@3 25
Olive, Malaga,

green _... 2 85@3 25
Orange, Sweet .~ 5 00@5 25
Origanum, pure_ @2 50
Origanum, com’! 1 00@1 20
Pennyroyal -..._ 3 25@3 60
Peppermint -... 5 50@5 70
Rose, pure __ 13 50@14 00
Rosemary — 1 25@1 50
Sandelwood,

ee * 10 50@10 75
Sassafras, true 1 75@2 00
Sassafras, arti’l 75@1 00
Spearmint ~....- 8 00@8 25
Sperm 22 1 60@1 75
any 0. 7 00@7 25
Tar USP 65@ 75
Turpentine, bbl. @ 60
Turpentine, less. 71@ 84
Wintergreen,

Isat 6 00@6 25

Wintergreen, sweet
birch

oe we

3 00@3 25

Wintergreen, art 75@1 00
Worm Seed -._. 6 00@6 25
Wormwood _. 15 00@15 25
Potassium
Bicarbonate -... 35@ 40
Bichromate _____ 15@ 25
Bromide 69@ 85
Bromide ...... 54@ 71
Chlorate, gran’d 23@ 30
Chlorate, powd.
or tal eos 16@ 25
Cyanide 30@ 90
fodide 2200 4 36@4 55
Permanganate __ 20@ 30
Prussiate, yellow 40@ 50
Prussiate, red @ 70
Sulphate _....- 35@ 40
Roots
Alkanet 30@ 35
Blood, powdered. 35@ 40
Calamus 35@ 75
Klecampane, pwd. 25@ 30
Gentian, powd... 20@ 30
Ginger, African,
powdered ______ 30@ 35
Ginger, Jamaica. 60@ 65
Ginger, Jamaica,
powdered ___.._ 45@ 60
Goldenseal, fpow. @8 00
Ipecac, powd. __ @6 00
Hicorieg 98. 35 40
Licorice, powd._. 20 30
Orris, powdered. 30@ 40
Poke, powdered. 35@ 40
Rhubarb, powd... @1 00
Rosinwood, powd. @ 40
Sarsaparilla, Hond.
eround . IT 10
Sarsaparilla Mexican,
Glycerine —...._.. 32@ 62
Squie o 35@ 40
Squills, powdered 70@ 80
Tumeric, powd... 20@ 25
Valerian, powd... @1 60
Seeds
Anise @ 35
Anise, powdered 35@ 40
Bird, fa 13@ 17
Canary 2... 3. 10@ 16
Caraway, Po. .30 25@ 30
Cardamon —_....._ 3 25@3 50
Coriander pow. .30 20@ 25
132) | Ue 5@ 20
Benne... 25@ 50
Biase 7™@ 16
Flax, ground -... 7@ 15
Foenugreek, pwd. 15@ 26
Hemp .......... 8@ 15
Lobelia, powd. .. @1 60
Mustard, yellow 17@ 25
Mustard, black.. 20@ 25
Foppy 15@ 30
Quince —...__.... 1 25@1 50
Mane ou a. 20
Sabadilia aos 60@ 70
Sunflower ___.- 114%@ 15
Worm, American 30@ 40
Worm, Levant ~ 5 25@5 40
Tinctures
Aconite —....... @1 80
AIOGR @1 5¢
PVCS. 1 50
Asafoetida  -.-.__ @2 28

are nominal, based on market the day of issue.

 

Belladonna  __.- @1 44
Benzoin @2 28
Benzoin Comp’d_ @2 40
Buen 2. @2 16
Cantharadies  -._ @2 52
Capsicum @2 28
Catcehu ...- @l1 44
Cinchona @2 16
Colchicum @1 80
Cukebs ... @2 76
Bigitalis .... @2 04
Gentian _........ @1 35
Guaiae .. @2 28
Guaiac, Ammon... @2 04
joding § .. @1 2
Iodine, Colorless_ @1 50
fron, Clo. @1 56
je ee @1 44
BAyrrh @2 62
Nux Vomica  __-. @1 80
Opium —..... @5 40
Opium, Camp. --. @1 44
Opium, Deodorz’d @5 40
Rhubarb —....... @1 92
Paints
Lead, red dry __ 184@13%

Lead, white dry 134@13%
Lead, white oil__ 134@13%
Ochre, yellow bbl. @ 2%

Ochre, yellow less 3@ 6
Red Venet’n Am. 3% 7
Red Venet'n Eng. 8
Putty 22 He 8
Whiting, bbl. __ @ 4%
Whiting _....___ 5%4@ ?
L. H. P. Prep... 2 90@3 ¢-
Rogers Prep. .. 2 90@3 G
Miscellaneous

Acetanalid __... 57@ 75
AN 08@ 12
Alum. powd. and

ground _..._ 9@ 15
Bismuth, Subni-

trate _.. 2 83@3 08
Borax xtal or

powdered -... 6%@ 16
Cantharades, po, 1 buqm2 00
Caloniel 2 72@2 82
Capsicum, pow’'d can 40
Carmine ________ 00Q7 50
Cassia Buds __._. 35@ 40
Cloves 2 50@ 55
Chalk Prepared. 14@ 16
Chloroform -... 53@ 60
Chloral Hydrate 1 20@1 50
Codcaime 12 85@13 50
Cocoa Butter .... 70@ 90
Corks, list, less. 40-10%
Copperas

2%

Copperas, Powd. 4@ 1
Corrosive Sublm 2 25@2 30
Cream Tartar __ = 45
Cuttle bone _____ 50
Dextrine 15
Dover’s Powder 4 00@4 50
Emery, All Nos. 10 15
IKymery, Powdered @ le

Epsom Salts, bbis. 3%
Epsom Salts, less Ke 10

Ergot, powdered _. @3 50
Flake, White -. 15@ 20
Formaldehyde, lb. 1214@30
Gelatine  ._.._.. 80 9

Glassware, less 55%.
Glassware, full case 60%.
Glanber Salts, bbl. on
Glauber Salts less #4@

Glue, Brown -.. 21 30
Glue, Brown Grd 15@ 20
Glue, Whte __... “a 35
Glue, white grd. 25 35
Glycerine _.____ 283@ 48

One oe 6@ 95
ldding _..... 6 45@7 00
Iodoform  ...._. 8 00@8 30
Lead Acetate _. 20@ 30
Mace 2.00. @1 50
Mace, —— 60
Menthol -.-___.. @8 00
Morphine : ____ 12" agit 98
Nux Vomica -... 30

Nux Vomica, pow. 169 25
Pepper, black, pow 50@ 60
Pepper, White, pw. 65@ 175
Pitch, Burgudry 20@ 25
Quassi a 12

Quinine, 5 oz. cans @ 659

Rochelle Salts .. 31@ 40
Sacharine -._... 2 60@2 76
Salt Peter ...._. 11@ 22
Seidlitz Mixture. 30@ 40
Soap, green _... 15@ 30
Soap mott cast... @ 25

Soap, white castile

Cane 2... 5 00
Soap, white castile

less, per bar —_ wo
Soda Ash _... 10
Soda Bicarbonate 60 10
Soda, Sal |. 02%@ 08
Spirits Camphor @1 20
Sulphur, roll -... 34@ 106
Sulphur, Subl. —. eo 10
Tamarinds __...- 25
Tartar Emetic . 700 15

Turpentine, Ven. 50@ = 75
Vanilla Ex. pure 1 50@2
Vanilla Ex. pure 2 25@2 60
Zinc Sulphate _. 06@ 11

 

 

28

 

MICHIGAN TRADESMAN

December 28, 1927

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mail-
ing and are intended to be correct at time of going to press. Prices, however,
are liable to change at any time, and country mercharts will have their orders
filled at market prices at date of purchase.

f

 

ADVANCED

Spices

|

DECLINED

 

AMMONIA
Arctic, 10 oz., 3 dz. cs. 3 76
Arctic, 16 oz., 2 dz. cs. 4 00
Arctic, 32 oz., 1 dz. cs. 3 00
Quaker, 36, 12 oz. case 3 85

 

24, 3 Ib.
10 lb, pails, per doz.
15 lb. pails, per doz. 11 95
25 lb. pails, per doz. 19.15

BAKING POWDERS

Arctic, 7 oz. tumbler 1 35
Queen Flake, 16 oz., dz 2 25

Royal, 10c, doz. -.-- 9%
Royal, 6 oz., do. ---. 2 70
Royal, 12 oz., doz. _- 5 20
Royal, 6 ib. —--.__- 20
Rocket, 16 oz., doz._. 1 25
K. C. Brand

Per case
10c size, 4 doz. ------ 3 70
15e size, 4 doz. ------ 5 60
20c size, 4 doz. -_---- 7 20
25c size, 4 doz. __---- 9 20
60c size, 2 doz. ------ 8 80
80c size, 1 doz. ------ 8 85
10 Ib. size, % doz. __-- 6 75

Freight prepaid to jobbing
point on case goods.
Terms: 30 days net or 2%
cash discount if remittance
reaches us within 10 days
from date of invoice. Drop
shipments from factory.

BEECH-NUT BRANDS.

BLUING
The Original
Condensed

oz., 4 dz. cs. 3 00
oz., 3 dz. cs. 3 75

 

BREAKFAST FOODS
Kellogg’s Brands.
Corn Flakes, No. 136 2 85
Corn Flakes, No. 124 2 85
Corn Flakes, No. 102 2 00
Pep, No. 224 2 70
Pep, No. 202 __------ 1 75
Krumbles, No. 424 --- 2 70
Bran Flakes, No. 624 2 25
Bran Flakes. No. 602 1 50

Post’s Brands.
Grape-Nuts, 24s —---- 3 80
Grape-Nuts, 100s ---. 2 75
Instant Postum, No. 8 5 40
Instant Postum, No. 9 5 00
Instant Postum, No. 10 4 50
Postum Cereal, No. 0 2 25
Postum Cereal, No. 1 2 70
Post Toasties, 36s -. 2 85
Post Toasties, 248 -. 2 85

Post’s Bran, 248 ---- 2 70
BROOMS
fowl, 6x. ________._ 5 25

Standard Parlor. 23 Ib. 8 25
Fancy Parlor, 23 Ib._- 9 25
Ex Fancy Parlor 25 Ib. 9 75
Ex. Fcy. Parlor 26 Ib. " 00

ree 75
Whisk, No. 3 —---____ 2 75
BRUSHES
Scrub
Solid Back, 8 in. __-. 1 50
Solid Back, 1 in. -... 1 75
Pointed Ends -------- 1 26

Stove
Reker 1 80
MO. BP 2 2 00
Peemess 2. 2 60

? Shoe

No, $0 200 2 26
No. 20 3 00

BUTTER COLOR
Dandelion __-....... — 386
CANDLES

Electric Light, 40 Ibs. 13.1
Plumber, 40 Ibs. -_--. 12.8
Paratiine, ts —._.____ 14%
Paraffine, 12s ....-.-. 14%
Wicking 40

Tudor, 6s, per box _. 30

CANNED FRUIT

Apples, 3 lb. Standard 1 50
Apples, No. 10 _. 5 15@5 75
Apple Sauce, No. 10 8 00
Apricots, No. 1 1 75@2 00
Apricots, No. 2 -...-- 3 00
Apricots, No. 3% 3 40@3 90
Apricots, No. 10 8 50@11 60
Blackberries, No. 10 8 50
Blueber’s, No. 2 2 00@2 75
Blueberries, No. 10 -_ 12 50
Cherries, No. 2 ..-. 3 76
Cherries, No. 2% ---- 4 25
Cherries, No, 10 14 00
Loganberries, No. 2 .. 3 00
Loganberries, No. 10 10 00
Peaches, No. 1 1 50@3 10
Peaches, No. 1, sliced 1 25
Peaches, No. 2 ---.-- 2 75
Peaches, No. 2% Mich 32 20
Peaches, 2% Cal. 3 00@8 25
Peaches, 10, Mich. — 8 60
Pineapple, 1 sl. ----- 1 16
Pineapple, 2 sli. ---.. 2 60
P’apple, 2 br. sl. -... 2 40

P’apple, 2%, sli. ----- 3 00
P’apple, 2, cru. —.--. 2 60
Pineapple, 10 cru. -. 9 Gf
Pears, No. ap
Pears, No. 2% ------ 3 50
Plums, No. 2 -. 2 40@2 60
Plums, No. 2% ------ 2 9

Raspberries, No. 2 bik 3 25
Raspb’s, Red, No. 10 13 60
Raspb’s Black,

Ne. 1 12 60
Rhubarb, No. 10 4 75@5 50
Strawberries, No. 10 12 60

CANNED FISH

Clam Ch’'der, 10% oz.
Clam Ch., No. 3
Clams, Steamed, No. 1
Clams, Minced, No. 1
Finnan Haddie, 10 oz.
Clam Bouillon, 7 0z.-
Chicken Haddie, No. 1
Fish Flakes, small ..
Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz. -
Lobster, No. %, Star
Shrimp, 1, wet ------
Sard’s, % Oil, Key --
Sardines, % Oil, k’less
Sardines, % Smoked
Salmon, Warrens, %s
Salmon, Red Alaska 3 75
Salmon, Med. Alaska 2 85
Salmon, Pink Alaska 1 85
Sardines, Im. %, ea. 10@28
Sardines, Im., %, ea. 26
Sardines, Cal. _. 1 65@1 80
Tuna, %, Albocore -. 5
Tuna, %s, Curtis, doz. 2 20
Tuna, %s, Curtis, doz. 3 50
Tuna, 1s. Curtis, doz. 7 00

CANNED MEAT

Bacon, Med. Beechnut
Bacon, Lge. Beechnut 6
Beef, No. 1, Corned __
Beef, No. 1, Roast -.--
Beef, No. 2%, Qua. sli.
Beef, 3% oz. Qua. all.
Beef, 4 oz., Qua. sli.
Beef, No. 1, B’nut, sli.
Beefsteak & Onions, 8
Chili Con Ca., 1s 1 35@1 45

<<<

Bo A C1 po 09 H ps Hs OO PO 69 69 BO 09
eo
a

Deviled Ham, %s —-_- 2 20
Deviled Ham, %s --- 3 60
Hamburg Steak &

Onions, No, 1 _----- 3 15
Potted Beef, 4 oz. --. 1 10

Potted Meat, % Libby 52%
Potted Meat, % Libby 92%
Potted Meat,
Potted Ham,
Vienna Saus., No. % 1 46
Vienna Sausage. Qua. 95
Veal Loaf, Medium -. 2 65

Baked Beans
Campbells, lc free 56 -. 1 16

Quaker, 18 oz. __..... 90
Fremont, No. 2 ....-- 1 10
Snider, No. 1 ------.. 96
Snider, No. 2 _.-. + 1 35
Van Camp, small -... 86
Van Camp, Med. -.-. 1 16

CANNED VEGETABLES.

Asparagus.

No. 1, Green tips  -. 3 76
No. 2%, Large Green 4 60

W. Beans, cut 2 1 45@1 75
W. Beans, 10 _...... 7

Green Beans, 28 1 45@2 26
Green Beans, 10s -. @7 60
L. Beans, 2 gr. 1 35@2 66
Lima Beans, 2s,Soaked 1 15
Red Kid, No. 2 -----. 1 36
Beets, No. 2, wh. 1 75@2 40
Beets, No. 2, cut 1 10@1 36
Beets, No. 3, cut -.-- 1 60
Corn, No. 2, stan. — 1 10
Corn, Ex. stan. No. 3 1 36
Corn, No, 2, Fan. 1 80@2 36
Corn, No. 10 -. 8 00@10 75
Hominy, No .3 1 00@1 15
Okra, No. 2, whole -_ 2 00
Okra, No. 2, cut -—. 1 66
Dehydrated Veg. Soup 90
Dehydrated Potatoes, lb. 46
Mushrooms, Hotels -- 33
Mushrooms, Choice, 8 oz. 40
Mushrooms, Sur Extra 50
; 2, &. J. 65
No. 2,

Peas, Ex. Fine, French 26
Pumpkin, No. 3 1 36@1 66
Pumpkin, No. 10 4 00@4 76
Pimentos, %, each 12@14
Pimentoes, %, each — 327
Sw’t Potatoes, No. 2% 2 25
Sauerkraut, No.3 1 35@1 50
Succotash, No. 2 1 65@32 60
Succotash, No. 2, glass 2 80
Spinach, No. 1 25
Spnach, No. 2-- 1 60@1 90
Spinach, No. 3.- 2 25@2 60
Spire.ch, No. 10. 6 50@7
Tomatoes, No. 2 1 20@1
Tomatoes, No. 3, 1 80@2
Tomatoes, No. 10-. @8

rd

00
80
25
0
CATSUP.

B-nut, small -_------- 1 90
Lily of Valley, 14 oz.-- 2 60

Lily of Valley, % pint 1 15
Paramount, 24, 88 -- 1 4@
Paramount, 24, 168 — 2 35
Paramount, Cal. ----13 50
Sniders, Of. 22 1 76
Sniders, 16 oz. ~.------ 2 55
Quaker, 8 oz. -------- 1 26
Quaker, 10 oz. ~------- 40
Quaker, 14 0Z. ------- 1 90
Quaker, Gallon Glass 12 50
Quaker, Gallon Tin -- 8 00
CHIL! SAUCE
Snider, 16 oz. -------- 3 30
Snider, 8 oz. ------- -- 2 30
Lilly Valley, 8 oz. -- 2 26

Lilly Valley. 14 oz. -. 8 26

OYSTER COCKTAIL.
Sniders, 16 oz. -------. 3 30

Sniders, 8 oz. ------- 3 30
CHEESE.
Roguetert 55
Kraft, small items 1 65
Kraft, American -- 1 65
Chili, small tins -- 1 66
Pimento, small tins 1 66
Roquefort, sm. tins 2 25
Camembert. sm. tins 2 25
Wisconsin Daisies ---- 31
tengo 2 Be
Michigan Daisy ------ 30
San Sago ...-.-....- 38
Brick. oo 28
CHEWING GUM.
Adams Black Jack -_-- 65
Adams Bloodhberry ---- 65
Adams Dentyne ____---- 65
Adams Calif Fruit __-- 65
Adams Sen Sen ----_--- 65

Beeman’s Pepsin -_---. 65
Beechnut Wintergreen.
Beechnut Peppermint -
. Beechnut Spearmint ---
Doublemint -_-.-------- 65
Peppermint, Wrigleys __ 65
Spearmint, Wrgileys __ 65
snicy Bruit ........._.. 65
Wrigley’s P-K  - _------ 65

 
   

Zeno

Teaperry —_..=..- - 65
COCOA.
Droste’s Dutch, 1 Ib._- 8 50
Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, % Ib. 2 %6
Droste’s Dutch, 5 Ib. 60
Chocolate Apples ---. 4 50
Pastelles, No. 1 ---_12 60
Pastelles, % Ib. -.---- 6 60
Pains De Cafe __----- 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles ------ 2 15
1 lb. Rose Tin Bon
pon 2 ~ 00
7 oz. Rose Tin Bon
om... 00
13 oz, Creme De Cara-
one 22). 13 20
12 oz. Rosaces -_---- 10 80
% Ib. Rosaces -_---- 7 80
% lb. Pastelles -_---- 3 40
Langues De Chats -. 4 80
CHOCOLATE.
Baker, Caracas, %8 ---- 37
Baker, Caracas, 4s -.-- 35
COCOANUT
Dunham’s
15 Ib. case, %s and %s 48
15 Ib. case, %s -------- 47
15 ib. case, %s -------- 46
CLOTHES LINE.
Hemp, 50 ft. ____ 2 00@2 25
Twisted Cotton,
ae . 3 50@4 00
Braided, 50 ft. ------- 2 25
Sash Cord _... 3 50@4 00

 

HUME GROCER CO.
ROASTERS
MUSKEGOR, MICE

 

COFFEE ROASTED
Ib. Package

—_

Melrose
Liberty
Quaker
Nedrow

 

McLaughlin’s Kept-Fresh

Vaccum packed. Always
fresh. Complete line of
high-grade bulk _ coffees.
W. F. McLaughlin & Co.,
Chicago.

Maxwell House Coffee.
iD ee 48
Bib tie 1 42

Coffee Extracts
MM. Y., per 106 ____._ 12
Frank’s 50 pkgs. _. 4 25
Hummel’s 60 1 Ib. 10%

CONDENSED MILK

Leader, 4 doz. -.---. 7 00
Bagile, 4 doz. __---__ — 9 00

MILK COMPOUND

Hebe, Tall, 4 doz. .. 4 60
Hebe, Baby, 8 do. -. 4 40
Carolene, Tall, 4 doz.3 80
Carolene, Baby -_---- 3 50
EVAPORATED MILK
Quaker, Tall, 4 doz.__ 4 80
Quaker, Baby, 8 doz. 4 70

4 70
5 16

Quaker, Gallon, % doz.
Carnation, Tall, 4 doz.

Carnation, Baby, 8 dz. 5 05
Oatman’s Dundee, Tall 5 15
Oatman’s D’dee, Baby 5 00
Every Day, Tall -... 5 00
Every Day, Baby -.... 4 90
Pat; Tal... 5 15
Pet, Baby, 8 oz. --.-.. 6 05
Borden’s Tall - _-.-... 6 15
Borden's Baby --.----. 6 05
Van Camp, Tall __--- 4 90
Van Camp. Baby --_. 3 75

CIGARS

G. J. Johnson's Brand
G. J. Johnson Cigar,

106 oS 76 00
Worden Grocer Co. Brands
Master Piece, 50 Tin. 35 00
Masterp’ce, 10, Perf. 70 00
Masterp’ce, 10, Spec. 70 00
Mas’p., 2 for 25, Apollo95 00
In Betweens, 5 for 25 37 650
Canadian Club ------ 35 00
Lathe Tom .....:_.... 37 50
Tom Moore Monarch 75 00
Tom Moore Panetris 65 00
T. Moore Longfellow 95 00
Webster Cadillac _._. 75 00
Webster Knickbocker 95 00
Webster Belmont_. 110 00
Webster St. Reges 125 00

Bering Apollos .... 95 00
Bering Palmitas -. 116 00
Bering Diplomatica 115 00
Bering Delioses __.. 120 00
Bering Favorita -__. 135 00
Bering Albas .._--- 150 00
CONFECTIONERY

Stick Candy Pails

Standara 2.30. 16

Pure Sugar Sticks 600s 4 20
Big Stick, 20 Ib. case 20

Mixed Candy

Kindergarten ----__---- 17
Tengee eae 14
x iO. <n AS
French Creams -- ----- 16
Paris Creams -~--~----- 17
Grocers _.... a ae
Fancy Chocolates

5 lb. Boxes

Bittersweets, Ass’ted 1 75

Choc Marshmallow Dp 1 70
Milk Chocolate A A
Nibble Sticks ---.-.--

No. 12. Choc., Light 1 65
Chocolate Nut Rolls — 1 85
Magnolia Choc ----- -- 1 25

Gum Drops

  

Anise: 2
Champion Gums -----.
Challenge Gums --.--. a
Pavorite 2.00 19
Superior, Boxes -_~----- 23
Lozenges Pails ’

A. A. Pep. Lozenges 17
A. A, Pink Lozenges 16
A. A. Choc. Lozenges 16
Motto Hearts -------- 19
Malted Milk Lozenges 21

Hard Goods Pails
Lemon Drops --------- 18
O. F, Horehound dps. — 18
Anise Squares -------- 18
Peanut Squares -------- 17
Horehound Tablets __-- 18

Cough Drops Bxs
ratnams 1 36
Smith Bros. _.-------- 1 60

Package Goods
Creamery Marshmallows

4 oz. pkg., 12s, cart. 85
4 oz. pkg., 48s, case 3 40
Specialities
Walnut Fudge -----..- 23
Pineapple Fudge ------- 22
Italian Bon Bons ..... 17
Banquet Cream Mints_ 27
Silver King M.Mallows 1 35
Bar Goods
Walnut Sundae, 24, 5c 175
Neapolitan, 24, 5c ----.. 75
Mich. Sugar Ca., 24, 5¢e 75
Pal O Mine, 24, 5c --.. 75
Malty Milkies, 24, 5c -. 75
Lemon Rolls ~---.---- 75

COUPON BOOKS

50 Economic grade 38 60°
100 Economic grade 4 60
500 Economic grade 20 00
1000 Economic grade 37 60
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 ib. Doxes 2. 38

DRIED FRUITS

Applies

N. Y. Fey., 50 lb. box 15%
N. Y. Fey., 14 oz. pkg. 16

Apricots
Evaporated, Choice -. 20
Evaporated, Fancy -.. 23
Evaporated, Slabs -.-_- 17

Citron
19 1) box 2 40

Currants
Packages, 14 oz. --...- 19
Greek, Bulk, Ib ------ 19

Dates
Dromedary, 36s -... 6 75

Peaches
Evap. Choice ~--~---. 15
Evap. Ex. Fancy, P. P. 25

Peel
Lemon, American ..... 30
Orange, American ...__ 30
Raisins

Seeded, bulk ~_------_- 9
Thompson’s s’dles blk 8
Thompson's seedless,

15 oz.
Seeded, 15 oz.

California Prunes
90@100, 25 lb. boxes._@06
60@70, 25 lb. boxes__@08
50@60, . boxes__-@08%
40@50, . boxes-.@10
aoeae . boxes__@10%
20@30, . boxes.-@16
18@24, . boxes..@20

FARINACEOUS GOODS
Beans
Med. Hand Picked
Cal. Limas
Brown, Swedish —----- 0746
Red Kidney __........ 09

Farina

24 packages ..------ 2 60

Bulk, per 100 Ibs. ~.--
Hominy

Pearl, 100 lb. sacks —
Macaronl

Mueller’s Brands

9 oz. package, per dos.

9 oz. package, per case

Bulk Goods
Elbow, 20 Ib.
Egg Noodle, 10 lbs. --

Pearl Barley

1 30
2 60

Chester
0000
Barley Grits ~---------

Peas
Scotch, Ib. ~.----.-.—-
Split, Ib. yellow -.--
Split green .-.----. ane
Sage
Bast india —.-)---.. 10
Taploca

Pearl, 100 lb. sacks -.
Minute, 8 oz., 3 doz.
Dromedary Instant .. 3

FLAVORING EXTRACTS
JENNINGS
PURE
FLAVORING
EXTRACT

Vanilla and
Lemon

 

8 oz.
16 oz.

2% Ounce
Taper Bottle

50 Years Standaré.

Jiffy Puneh
3 doz. Carton _.....__ 3 35
Assorted flavors,

FLOUR

V. C. Milling Co. Brands

Lily White  ....... con eo

Harvest Queen ______ 9 80
es Ma’am Graham,
Se anee a 40

FRUIT CANS
F. O. B. Grand Rapids

Mason
Halt pint —....... awnwe 4 00
One pint _.__. cuca Toe
One quart -.~ 2. oe @ 20
Half gallon  _...._ 13 15
Ideal Glass Top.
Halt pint. oo 9 00
One pint 2 9 30
One quart 11 15
Eiail gallon. 15 40

 

 

 

 

 

vhem *
December 28, 1927

MICHIGAN TRADESMAN

 

GELATINE

 

26 ox., 1 doz. case -. 6 00

3% oz., 4 doz. case__ 3 20
One doz. free with 5 cases,
weu-O, 3. doz. —-..-.- 2 85
Minute, 3 doz. ___----- 4 05
Plymouth, White --_-- : s

Quaker, 3 doz.

JELLY AND PRESERVES

Pure, 30 Ib. pails -__--3 30
Imitation, 30 Ib. pails 1 75
Pure, 6 oz., Asst., doz. 95
Buckeye, 18 oz., doz. 2 0U

JELLY GLASSES
§ ox., per dox. =_.__-__ 37
OLEOMARGARINE

Van Westenbrugge Brands
Carload Distributor

   

— “OF Ny,

eet Best F- A O63

Nuocoa, 1 ib. ..__--___- 21
Nucoa, 2 and 5 Ib. -- 20%

Wilson & Co.’s Brands

Oleo
Certified _.. 24
Not. 2 2 S
Special Roll ~--------- 19
MATCHES
Swan 144 22 ec 50
Diamond, 144 box —-_- 75

Searchlight, 144 box--
Ohio Red Label, 144 bx
Ohio Blue Tip, 144 box
Dhio Blue Tip, 720-1c
Blue Seal, 144 ____.-_
Reliable, 144 ---------- 4 15
Paederal, 144 _.. 5

Oem Ol CLOT
no
°o

or
a
o

Safety Matches
Quaker, 5 gro. case__ 4 50

MOLASSES
Molasses in Cans

Dove, 36, 2 lb. Wh. L. 5 60
Dove, 24, 2% Ib Wh. L. 5 20
Dove, 36, 2 Ib. Black 4 30
Dove, 24, 2%4 lb. Black 3 90
Dove, 6 10 lb. Blue L. 4 45
Palmetto, 24, 2% Ib. 5 75
NUTS—Whole
Almonds, Tarragona. 26
Brazil, New ---------- 27
Fancy Mixed -_------ 25
Filberts, Sicily ------ 22

Peanuts, Vir. Roasted 12%

Peanuts, Jumbo, std. 15%
Pecans, 3 star ------ 20
Pecans, Jumbo ------ 40
Pecans, Mammoth -- 50
Walnuts, California __ 26
Salted Peanuts
Mancy, No. 1 —..----- 138%
Shelled
Almonds 25. ------- 68
Peanuts, Spanish,

125 1b.) bags. -----__ 12%
Witherta ..2-0 32
Pecans Salted ___-- 1 05
Nreinits (eo 70

MINCE MEAT

None Such, 4 doz. --- 6 47

Quaker, 3 doz. case _. 3 50

Libby, Kegs, wet, Ib. 22
OLIVES

Bulk, 5 gal. keg ---- 10 00

Quart Jars, dozen -- 6 50

Bulk, 2 gal. keg ---- 25

0
6
4
Pint, Jars, dozen ---- 3
4 oz. Jar, plain, doz. 1
5% oz. Jar, pl.. doz. 1
8% oz. Jar, plain, doz. 2 35
2u Oz, Jar, Pl. do.-. 4
3 oz. Jar, Stu., doz. 1
6 oz. Jar, stuffed, dz. 2
9 oz. Jar, = Stufts oe 3
ms se Stuffe
12 ° oie vot

PARIS GREEN

ee 31
Re 29
ae and 68 220000 27

 

Bel Car-Mo Brand
24 1 Ib. Tins ..00

8 oz., 2 do. in case_.

1S 1D. patie 20

20 Ib: patle 200 oo

PETROLEUM PRODUCTS.
From Tank Wagon.

Red Crown Gasoline __ 11
Red Crown Ethyl ----_- 14
Solite Gasoline  ~__.____ 14

In Iron ®arrels

Perfection Kerosine -_ 13.6
Gas Machine Gasoline 37.1
Vv. M. & P. Naphtha 19.6

ISO-VIS MOTOR OILS
In Iron Barrels

Bipbe 77.1
Medim: 2-00 77.1
Heavy 30 77.1
Bee ElG@avy 20 ttl

(P olarine

lron Barrels

Bienes 65.1
Medtum «2. 65.1
TRCONY: 2 65.1
Special heavy -—----..- 65.1
Extra heavy —...._.___ 65.1
Polarine “FR =. 65.1
Transmission Oil -... 65.1

Finol, 4 oz. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 25
Parowax, 100 Ib. ... 9.3
Parowax. 40, 1 Ib. __ 9.5
Parowax, 20, 1 Ib. -. 9.7

pera eal

net Cor

 

cans 2_75
cans 4.65

Semdac, 12 pt.
Semdac, 12 qt.

PICKLES

Medium Sour
5 gallon, 400 count ~. 4 76

Sweet Small

16 Gallon, 3300 ~----- 28 75
5 Galion, 750 ~--_-... 9 00
Dill Pickles

Gal. 40 to Tin, doz. __ 9 00

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Battle Axe, per doz. 2 76
Bicvele: 2 4 75

POTASH
Babbitt’s, 2 doz. --._ 2 75

FRESH MEATS

Beef
Top Steers & Heif. -. 22

Pork

bieht hogs: 2 ts
Medium hogs —__------
EIGavVY Hoes _2 2020s it
bom. Mea, _ 16
Butts 2 16
Shoulders .._..--____ 13
SDareribs L282 16
Neck bones —.3. 06
Trimmings 2-3! 11

PROVISIONS

Barreled Pork
Clear Back __ 25 00@28 00

Short Cut Clear26 00@29 00
Dry Sait Meats
D S Bellies __ 18-20@18-19

Lard
Fure in tierces: 13%
60 Ib. tubs _.._.advance %&
50 Ib. tubs _._.-advance %

20 Ib. pails _.__.advance %
10 lb. pails _.__.advance %
5 Ib. pails _..__advance 1
3 lb. pails _.__-advance 1
Compound tierces ____ 138%
Compound, tubs ____ 14%
Sausages

Bologna 2. 16
Eiver (2 15
Prankfort oo 20
Pork eo “ee
Veal fo
Tongue, Jellied __.__ 38
Headcheese _____-.___ 18

Smoked Meats

Hams, Cer. 14-16 lb. @23
Hams, Cert., Skinned
PO-9S 1. ee @22

Ham, dried beef
Knuckles - @N
California Hams _. @17%

Picnic Boiled
Hams 9 20 @22
Boiled Hams ___. @34

Minced Hams __-- @17
Bacon 4/6 Cert. _. 24 @34

Beef
Boneless, rump 28 00@30 00
Rump, new  .. 29 00@32 00

Liver

 

RICE
Fancy Blue Rose ____ 06%
Fancy Head ___...___ 09
Broken

ROLLED OATS
Silver Flake, 12 New
Process
Quaker, 18 Regular _.
Quaker, 12s Family __
Mothers, 12s, M’num
Nedrow, 12s, China __
Sacks, 90 Ib. Jute __

RUSKS
Holland Rusk Co.
Brand
18 roll packages —..... 2 30
36 roll packages __ _- 4 60
36 carton packages __ 5 20

Co 69 68 ho mb
bo
ti)

18 carton packages __ 2 65
SALERATUS

Arm and Hammer __ 3 75
SAL SODA

Granulated, bbls. ____ 1 80

Granulated, 60 Ibs. cs. 1 60

Granulated, 36 2% Ib.
DACKSPFER oe 2 40

COD FISH
Middles 2.002 os 16%
Tablets, % lb. Pure __ 19%

doz 1 40

Wood boxes, Pure __ 29%
1

Whole Cod _... 1%
HERRING
Holland Herring
Mixed, Keys —_._____ 1 00
Mixed, hs: - bbis. __ 9 00
Mixed, bbis. 2 | 16 00
Milkers, eas SEL 110
Milkers, half bbls. __ a a

gees DDS. 22

K K K K, Norway —. 19 50
; 1b.) patie 22 40
@ue Bunch 22 i 65
Roned. 10 Th. boxes __ 15

Lake Herring

Good St'rs & H’f. 15%@19 % DbI., 100 Ibs. ----__ 6 60
Med. Steers & Heif. 18 Mackerel
Com. Steers & Heif. 15@16 pups 100 Ib. fncy fat 24 so
Veal Tubs, 50 count - 8
ea s Pails, 10 Ib. Fancy fat 3 00
ae White Fish
Medium 222.0000 18 Med. Fancy, 100 Ib. 13 00
Lamb SHOE BLACKENING
Sorine bamp 2. - _ 2 in 1, Paste, doz. __ 1 35
Coed ee 23 E. Z. Combination, dz. ; 35
Medi 20002 22 Dri-Foot, doz. __...__ 00
Pagr 2 2 20 Bixbys, Doz. __.___._ i 35
Shinola, doz. ~_-...... 90
Mutton
Good ---.------------- 18 STOVE POLISH
Medium: 2... 16 Blackne, per doz. __-. 1 35
ONE ee 13. «Black Silk Liquid, dz. 1 40

Black Silk Paste, doz. 1
Enameline Paste, doz. 1 35
Enameline Liquid, dz. 1
E. Z. Liquid, per doz. 1
Radium, per doz. __.. 1 85

Rising Sun, per doz. 1 35
654 Stove Enamel, dz. 2 80
Vulcanol, No. 5, doz. 95
Vulcanol, No. 10, doz. 1 35
Stovoil, per doz. ____ 3 00
SALT
Colonial, 24, 2 lb. _-.. 95
Colonial, 36-14% -_ __ 1 25
Colonial, ee 24-2 2 00
Med. No. 1 ---- 2 60

Med. No. 1, 100 tb. bg. 85
Farmer Spec., 70. Ib. 95
Packers Meat, 50 Ib. 57
Crushed Rock for ice
cream, 100 Ilb., each 75

Butter Salt, 280 lb. bbl. 4 24
Bioek §@ Ib...) 40
Baker Salt, 280 Ib. bbl. 4 10
24, 10 lb., per bale ___. 2 45
35, 4 Ib., per bale __.. 2 60
50, 3 Ib., per bale ____ 2 85
28 lb. bags, Table _. 42
Old Hickcory, Smoked,
G50 the 22 4 20

 

Per case, 24, 2 Ibs. -. 2 40
Five case lots ------ 2 30
Iodized, 24, 2 Ibs. __.. 2 40

 

 

SOAP
Am. Family, 100 box ‘ 30
Crystal White, 100  _ 4 05
Export, 100 box -_-.-_ 4 00
Big Jack, 60s __...... 4 50

Fels Naptha, 100 box 5 50
Flake White, 10 box 4 05
Grdma White Na. 10s 4 00
Swift Classic, 100 box 4 40
20 Mule Borax, 100 bx 7 .

Wool, 100 box ____.. 6 5
Jap Rose, 100 box -... 7 a5
Fairy, 100 box =. 40

Palm Olive, 144 box " 00
Lava, 100 bo —_....__ 4 90
Octagon, 120 -__.._... 5 00
Pummo, 100 box -.-. 4 85
Sweetheart, 100 box ~ 5 70
Grandpa Tar, 50 sm. 2 10
Grandpa Tar, 50 Ige. 3 50
Quaker Hardwater

Cocoa, 72s, box __-. 2 85
Fairbank Tar, 100 bx 4 00
Trilby Soap, 100, 10c 7 30
Williams Barber Bar, 9s 50
Williams Mug, per doz. 48

CLEANSERS

ee)
en irre Ta

Serra

 

80 can cases, $4.80 per case

WASHING POWDERS

Bon Ami Pd, 3 dz. bx
Bon Ami Cake, 3 dz.
Heo
Climaline, 4 doz. - _-
Grandma, 100, 5c -_..
Grandma, 24 Large __

Gold Dust, 100s _.. 4 00
Gold Dust, 12 Large 3 20
Golden Rod, 24 ____.- 4 25
sins, 3 dom. os 4 50
La France Laun., 4 dz. 3 60
Luster Box, o4 _____ 3 75
Old Dutch Clean. 4 dz 3 40
Octagon, 968 ____..._ 3 90
Rinse, 405 220 8 3 20
Rinse, 249°) 5 25
ape No More, 100, 10 4
ele ee 5
Rub No More, 20 Lg. 4 00
Spotless Cleanser, 48,

OG Of 2 3 85
Sani Flush, 1 doz. _. 2 26
Sapolio, 3 doz. ------ 3 15°
Soapine, 100, 12 oz. _ 6 40
Snowboy, 100, 10 oz. 4 00
Snowboy, 24 Large __ 4 80
Speedee, 3 doz. -___-- 7 20
Sunbrite, 72 doz. _... 4 00
Wyandotte, 48 - _____ 4 75

SPICES
Whole Spices
Allspice, Jamaica ___. @25
Cloves, Zanzibar _. @38
Cassia, Canton —..._ @22
Cassia, 5c pkg., doz. @40
Ginger, African ..... @19
Ginger, Cochin —...._ @25
Mace, Penang ___ } 3S
Mixed, No. } @32
Mixed. 5c pkgs., doz. @45
Nutmegs, 70@90 ___.. @59
Nutmegs, 105-1 10 _. @59
Fepper. Black —...— @46

Pure Ground in Bulk
Allspice, Jamaica ___. @29
Cloves, Zanzibar ~___ @46
Cassia, Canton —__._. @28
Ginger, Corkim __ @3
Mustard... @32
Mace, Penang ------ _ 1 30
Pepper, Black @55
Nutmegs @oi
Pepper, White @72
Pepper, Cayenne __._. @36
Paprika, Spanish -._.. @52

Seasoning
Chili Powder, 15c ___. 1 35
€elery Salt, 3 oz... MS
age, 2 6@ 2 90
Onion Salt ..2 t 35
Gaete 20. 1 35
Ponelty, 3% oz. -.-. 3 25
Kitchen Bouquet ____ 4 50
Laure] Leaves _____-- 20
Marioram, I oz. _..___ 90
Savory, 1 oz 90
Diyvme, ) oz. 30
Tumeric, 2% oz. .... 90
STARCH

Corn
Kingsford, 40 lbs. -... 11%
Powdered, bags __.. 4 50
Argo, 48, 1 lb. pkgs. 3 60
Cream, «{8-] .__ 4 80
Quaker, 40-1 _..._ 7%

Gloss
Argo, 48, 1 Ib. pkgs. 3 60
Argo, 12, 3 lb. pkgs. 2 96
Argo, 8, 5 lb. pkgs. -. 3 35
Silver Gloss, 48, Is __ 11%
Elastic, 64 pkgs. ___. 5 35
Diger, 48-— oo. 3 50
‘ieer, 6G ibs. . .__- 06

CORN SYRUP

Corn
Blue Karo, No. 1% -. 2 42
Blue Karo, No. 5, 1 dz. 3 33
Blue Karo, No. 10 .. 3 13
Red Karo, No. 1% -. 2 70
Red Karo, No. 5, 1 dz. 3 71
Red Karo, No. 10 -. 3 51

Imit. Maple Flavor

Orange, No. 1%, 2 dz. 3 15
Orange, No. 5, 1 do. 4 41
Orange, No. 1¢ __..... 4 2)

Maple.

Green Label Karo __ 5 19
Maple and Cane
Kanuck, per gal _ I 50
Maple
Michigan, per gal. .. 2 50
Welchs, per gal. .... 3 10
TABLE SAUCES
Lea & Perrin, large__ 6 00
Lea & Perrin, small__ 3 35
PONG? 2200 26 1 60
Royal Mint _....... | 2 40
‘Rabasco, 2 0%, 2... 4 25
Sho You, 9 oz., doz. 2 70
Aad Taree 5 20
Al, email ... 3 15
Caner, 2 0%, <3. 3 30

3
3
4 20
4
3

rr ery:

Unequalled for
Stimulating and
Speeding Up
Cooky Sales

Obtainable from Your
Wholesale Grocer

Zion Institutions & Industries

Baking Industry

ra oy

 

TEA

Japan
Medium .... 2... 27@33
OQhglee: _. 37@46
Faney 200 54@59
NGO, | Nivba ...... 54
1 ID pke. Sifting ___.... 13

Gunpowder

Chotee 20 40
Raney oo 47

Ceylon

Pekoe, medium —___.... 67
English Breakfast

Congou, Medium —_ ... 28

Congou, Choice ____ 35@36

Congou, Faney ___. 42@43

Oolong

Medium 220 an oe

CHOlee 45

PSC y eo 50
TWINE

Cotton, 2 ply cone _.. 40

Cotton, 3 ply pails _..._ 42

Wool, @ nly 18
VINEGAR

Cider, 40 Grain 26

White Wine, 80 grain. 26
White Wine, 40 grain__ 20

WICKING
No. 0, per gress _____. 15
No. 1, per gross ___. 1 25
No. 2, per gross ___. 1 5@
No. 2, per gross _.__ 2 00

Peerless Rolls, per doz. 90

Rochester, No. 2, doz. 60
Rochester, No. 3, doz. 2 00
Kayo, per @€oz, _. .. 75
WOODENWARE
Baskets
Bushels, narrow band,
wire handles ___... 1 75
Bushels, narrow band,
wood handles __-_--. 1 80

Market, drop handle. 90
Market, single handle. 95

Market, extra __-.... 1 60
Splint, large ......... 8 50
Splint, medium —_-_.. 7 60
Splint, small ......__.. 6 50
Churns
Barrel, 5 gal., each __ 2 40
Barrel, 10 gal., each... 2 55
3 to 6 gal., per gal .. 6
Pails
10 qt. Galvanized __.. 2 50
12 qt. Galvanized ._.. 2 75
14 qt. Galvanized  .... 3 25
12 qt. Flaring Gal. Ir. 5 00
10 at. Tin Dairy __.. 4 4

Traps
Mouse, Wood, 4 holes. 60

Mouse, wood, 6 holes. 70
Mouse, tin, 5 holes __ 65
Hat. wooed .. 1 00
Rat, spring —. 1 00
Mouse, spring _ 30
Tubs
Large Galvanized -... 8 75
Medium Galvanized _. 7 50
Small Galvanized -... 6 76
Washboards
Banner, Globe ._... — 5 50
Brass, single ..- 6 00
Glass. single _._ 6 00
Double Peerless __._. 8% 50
Single Peerless __-... 7 60
Northern Queen  ____. 5 50
Universal ...... 2. 7 25
Wood Bowls
id in. Butter _.... .. 5 00
15 in. Butter ..._. 9 00
it in. Mutter |... 18 00
18: in. Butter 2... 25 00

WRAPPING PAPER

Fibre, Manila, white. 05%
Ne: t Piire .. 2. 08

Butchers D. F. ...... - 06%
Mrate, 07%
Krait Stripe 09%

YEAST CAKE

Marie, 5 doz, 3 2 70
Sunlight, 3 doz. —.... 2 70
Sunlight, 1% doz. .. 1 35

Yeast Foam, 3 doz. —. 2 70
Yeast Foam, 1% doz. 1 36

YEAST—COMPRESSED
Fleischmann, per doz. 389

 

30

MICHIGAN TRADESMAN

December 28, 1927

 

Proceedings of the Grand Rapids

Bankruptcy Court.

Grand Rapids, Dec. 14—We have to- -day
received the . schedules in the matter of
Anway Peerless Furniture Co., Bankrupt
No. 3290. This is an involuntary case.
The schedules show assets of $12 ,133.61 of
which $250 is claimed as exempt, with
liabilities of $39,714 62. The bankrupt con-
cern is located at Kalamazoo. The first
meeting of creditors has been called for
Dec 30. The list of creditors of said
bankrupt is as follows:

City ef Gran@ Ranids ss $ 47.00
City of Baigmages 20.00
Herman Eizenga, Kalamazoo ____1,200.00

Kent State Bank, Grand Rapids __6,000.00
Richard Van Dellen, Grand Rapids 5,188 98
Citizens Finance Co., Grand Rapids 438.93
Battle Creek C itizens Loan & Inv

o,, Battle Creek 3,270.41
Kal. Citizens Loan & Invest. Co.,

MaInmOneeD 8,600.00
Philip Motor Co., Grand Rapids __ 550 00
G. R. Fibre Cord ‘Co, Grand Rapids 33.79
National Spring & Ww ire Co.,

crane SCR 206.75

David DeYoung, Grand Rapids __ 45.00
Quimby- Kain Paper Co., Grand R. 37 40
A. Doornbos, Grand Rapids
Galish Mfg Co., Grand Rapids __ 9.60
G. R. Insurance Agency, Grand R. 3914
Engel Lumber Co., Grand Rapids__ 100.00
Progressive Furn. "'Co.. Grand Rap. 34.88
G R Wood Fin. Co., Grand Rapids 25.70
Furn. Mfg. W arehouse, Grand Rap. 13.60

Litwen Tire Co., Grand Rapids __ 1.85
Naylor Furn. C Xo. Grand Rapids __ 7.65

ry B Tennis, Grand Rapids __.__—- 11.00
West Mich. State Fair, Grand Rap. 51.00
Togan-Stiles Co., Grand Rapids __ 19.92
Pr. M. Ellis, Grand Mapping oe. 357.36
Kc. B Hawkins, Grand Rapids __.__—s«/7#7/ 13

lierman Hisenga, Kalamazoo
Clarence Eisenga, Kalamazoo

iH. VanHamersveld, Kalamazoo __ 285.62
Edward Dusenberg, Kalamazoo __ 520.00
Consumers Power Co., Kalamazoo 60.14
Ralph Steen, Kalamazoo Soe 19.00
Doubleday Bros., Kalamazoo _____ 2.26
Mich sell Tel Co., Kalamazoo __ 52.72
South Side Lumber Co., Kalamazoo 80.76
Star Paper Co., Kalamazoo _..____ 2.21

American Sign Shop, Kalamazoo __ 10.00
Perfection Mattress Co, Kalamazoo 265 00
Superior Printing Co., Kalamazoo 39.62
The Square Deal, Kalamazoo ____ 7.00

Henderson & Ames, Kalamazoo __ 875. 00
Kal. Gazette, Kalamazoo ee 365.49
Kal. Credit Men’s, Kalamazoo __ 14.00
John Van Boven, ‘Kalamazoo 1. 1eo8
Kai Dis. Co., Kalamazoo _.___. 24.50
The Austian, Kalamazoo _._____ 53.50
Bigelow Service Station, Kalamazoo 41.46
Enauirer News, Battle Creek ____ 374.87

Kalamazoo 194. 00
Kal: 1maZOo

D'Arcy Spring Wire Co.
Dalm Printing Co.,

Moon Journal, Battle Creek ______ 138.20
Old National Bank, Battle Creek_ 350.06
Mischer Furn Co., Chicago __ 13.50
Harry Thomas, Chicago _.____ sss: 16.00
Chapman Bros., Chicago J eee ae
Listerine Products Co., Chicago _. 10.46
Peck & Hilla Chicago ..... BOB AA
Wellington Stone, Chicago ________ __ 22.50
Napoleonsville Moss Mfg. Co.,
ON 17 50
Heywood Wakefield Co., Chicago __ 97 07
Peter Wall & Sons Mfg. Co., Chicago 14.75
Raiph M. Levy, New York ________ 303.14
Vague Lamp Co., Chicago ________ 140.26
Three C Davenport Co, Droesh-
ce

Klamer Furn. Co., Evansville ____
Monitor Furn. Co., Evansville
Louisiana Moss Products Co,

roo, 12 349.18
Johnson & Klare Mfg. Co., Law-

racers a
Pioneer Table Mat. Co., Cleveland 14.95
W. H Howell Co., Geneva, Il ____ 3.50
Murphy Chair Co., Owensboro __._ 33.35
ieiany Mose Co., Miss 467.90
Reynolds Spring Co., Jackson ____ 595 95
A. Robineau Furn Co., Chicago __ 218.00
St. Johns Table Co., Cadillac ____ 150.00
Standard Gas Equipment Co.,

Aurora, Ill _ CU a _. gaol0e
Owen Mfg. Co.. Logan, Ohio ______ 146 00
Culver Art & Frame Co., Wester-

Wille, Ohio ___.. =~ 144.10

Illustrated Current “News, “New :
Haven, Conn. _- —.... -oee
Fox Furnace Co., Elyria, | Ghis 2

Ault & Wiborg, Cincinnati ___._... 1376
A B. Cinir Co., Charlotte TESS
Aladdin Mfg. Co., Muncie, Ind. 172.50
Barealo Mic. Co, Buffalo __..._- 175.99
Conewange Furn. Co., Warren __._ 118 00
Dinner Ette Mfg. Co., Detroit __.__.. 37.00
Empire Furn. Co., Huntington __._ 383 70
Fred Pearson Co., New York a geo. DD
Fisher Bros. Paper Co., Ft. W ayne 180.74
Farley & Loctscher Mfg. Co, :
Papas, en ..._.-... $8.25
F. W Hanpeter Furn. Co., St. Louis 94.83
Holland Chair Co., Holland . 2.

 

Kompass & Stall, Niles - . 12.25
Marx Williams Mfg. Co., Louisville 94.60
National Furn. Co., Mount Airy,
Mt eee
Penn Table Co., Huntington, W.Va. 324.50
Davis Burleight Table Co., Shelby- E
See Sati OE Ear Ei aTihe Nene ane AVE acne 43.75
Porter-Barrow Hdwe Cc Kala-
ee 19 35
Dec. 13. We have to-day received the

schedules, reference and adjudication in
the matter of Floyd Alger, Bankrupt No.
Charles B. Blair as referee in bankruptcy.
3303. The matter has been referred to
The bankrupt is a resident of Muskegon,
and his occupation is that of a laborer.
The sehedules show assets of $1,000 of
which $300 is claimed as exempt, with
liabilities of $850.37 The first meeting

 

will be called promptly and note of the
Same made herein The list of creditors
of said bankrupt is as follows:

County of Newaygo, Mich. ________ $400.00
Hans Hansen, Muskegon ________ 1.60
Liberal Credit Clo. Co., Muskegon 9.00
C. F Adams Co., Grand Rapids __ 45 00
Reliable Hdwe. Co., Muskegon __-_ 3.50
Fawley Abbott, Muskegon ________ 19.65
J. H. Ross Elee Co., Muskegon __ 14 80
King Clo. Co., Muskegon __________ 3.00
John Hartsema, Muskegon ________ 42.00
Dr. C A. Heiffer, Muskegon ______ 35 00
Dr. V. S. Laurin, Muskegon ______ 36.00
Dr. J. A Racette, Muskegon ______ 20.00
Mercy Hospital, Muskegon ________ 83 00
J. E. Michaels, Muskegon ________ 31.59
Iver Anderson, Muskegon __._.__ 5.00
Sallan Jewelry Co., Muskegon ____ 51.50
Ralph Pratt, Muskegon getee oer. 2 50
Easton Insurance Agency, Muskegon 7. =
Hartman Furn. Co, Chicago __.__ 40.0
Dec. 13. We have to-day received the
schedules, reference and adjudication in
the matter of Miracle Milk, Inc., Bank-
rupt No. 3304. The matter has been re-

ferred to Charles B Blair as referee in
bankruptcy. The bankrupt concern is lo-
cated at Grand Rapids. The schedules
show assets of $4,572.51 with liabilities of
$16,935.53. The first meeting has been
called for Dec. 30. The list of creditors

of said bankrupt is as follows:

B. F. Oliver, Washington, D C. __$ 50.00
Clare J Hall, Grand Rapids Soe 75.00
Frank McMann, Grand Rapids ___. 28.75
Leslie S. Moon, Grand Rapids ____ 34.55
Forbes Stamp Co., Grand Rapids__ 7.43

N J. Westra & Son, Grand Rapids 16.96
Sterling Furn. Co, Grand Rapids 180.00

Herpoisheimer Co., Grand Rapids 117.90

James Bayne Co., Grand Rapids __ 116.60
Bixby Office Supply Co., Grand R. 7 00
Onderdonk Printing Co., Grand R. 1875
U. S. Press Clipping Bu., Chicago 21.00
Journal of Home Economics,

RAN 50
New South Baker, Atlanta, Ga... 2.50
Fraser Valley Record, Mission City,

2 0, Cam 2 «75
Galesburg Argus, Galesburg —_____ .60
Ponce De Leon Water Co., Grand R. 550
Collins Northern Ice Co., Grand R. 5.83

Dickinson Kros., Grand Rapids__2,574.39
Walter J Peterson Co., Grand R 5,204.13
Albert G. Dickinson, Grand Rapids 5,369.09
James R. Sanderson, Grand Rap. 3,098.30
Marlboro Dairy Co., Marlboro,
Base 806 67
Daily Journal Pub. Co, Chicago... 3.75
Dec. 17. We have to-day received the
schedules, reference and adjudication in
the matter of kK. O. Jerue, Bankrupt No.
3305 The matter has been referred to
Charles B. Blair as referee in bankruptcy.
The bankrupt is a resident of Buchanan,
and his occupation is that of a carpenter
The schedules show assets of $250 of
which the full interest is claimed as ex-
empt, with liabilities of $1,302.63. The
court has written for funds and upon
receipt of same, the first meeting of
creditors will be called, after which note
of same will be made herein. The list of
creditors of said bankrupt is as follows:

  

Home Furn. Co., South Bend ____$ 77.0
Claude Swank, Galien 680 00
©. A. Vane, Gallien — -. 184 00
Babcock Srps., Galen. 150.00
B,D. Roperts, Galen 25.00
A. Warnke, Gaiien — 2 15 63
James & Kelly, Galien _... 10.00
S. P. Morgan, New Carlisle, Ind.__ 150.00
Dr. R. B. Jones, LaPorte, Ind —. 25.00
Dr J. HM. Gareher, Larorte ....- 20.00
Holy Family Hospital, LaPorte 38.00
Kari Mingles, Galien _.. 5.00

Dee 17. We have to-day received the

reference and adjudication in
of John Mick, Bankrupt No.
matter has been referred to
Charles Bb. Blair as referee in bankruptcy.
The bankrupt is a resident of Grand
tapids, and his occupation is that of a
bus driver. The schedules show assets
of $230, of which the full interest is claim-
ed as exempt, with liabilities of $1,028.33.
The court has written for funds and upon
receipt of same, first meeting will be
called and note of which will be made
herein. The list of creditors of said bank-
rupt is as follows:

Bishop Furn Co., Grand Rapids__$ 4 “4
Chaffee Bros., Grand Rapids .

schedules,
the matter
3306. The

Community Finance Co., Grand R. 300.00
iE. J. Manshun, Grand Rapids J. Zee
Dr R. E. Kiinesteker, Grand Rap. 22.50
Dr. F. F. Furber, Grand Rapids ____ 3.00
Mays Drug Store, Grand Rapids __ 3.68
Central Storage Co., Grand Rapids 14.50
E. J Smitter & Sons, Grand Rapids 43.85
Burton Hts. Creamery Co., G. R. 37.00

Martin Henderson, Grand Rapids__ 57.00
Herpolsheimer Co., Grand Rapids__
Basch Co., Grand Rapids

Dr. W. LL. Dixon, Grand = 58.00
Dr. Rooks, Grand Rapids to!) SOO
Dr. Smith, Grand Rapids —_ 10.00
Dr. John F. Failing, Grand Rapids 5.00
Jacob Vresswyk, Grand Rapids ____ 9.00
Holland-American Wafer Co.,

Grand Rapids ___- Secs ee
Henry Come, Grand Rapids 27.50
St. Mary’s Hospital, Grand Rapids 39.50
F. F. Wood Motor Co., Grand Rap. 12.95
Thomas Krapp Motor C ‘o, Grand R. 35.25
Cc. DP. Sullivan, Grand Rapids ___-_ 7.00
i Boulet, Grand Rapids ______ 7.75

Dee. 17. We have to-day received the
schedules, reference and adjudication in
the matter of W. H. Chase, Bankrupt
No 307. The matter has been referred
to Charles B. Blair as referee in bank-
ruptcy. The bankrupt is a resident of
Grand Rapids, and his occupation is that
of a furniture man.. The schedules show
assets of $250 of which the full interest

$22,388.28. The court has written for
is claimed as exempt, with liabilities of
funds and upon receipt of the same, first
meeting of creditors will be called, after
which note of same will be made herein.
The list of creditors of said bankrupt is
as follows:

G. R. Savings Bank, Grand Rapids $351.00
Chris Kaechere, Grand Rapids __1,500.00
Geutz & Zumwalt, Grand Rapids__ 74.59
Plaggemars Garage, Grand Rapids 14.75

Dr. Earl Vis, Grand Rapids ______ 40.00
Heth Bros., Grand Rapids —_______ 9 98
Elenbaas, Grand PR 30.26

G. R. Overland Co., Grand Rapids 15.00
William Brandel, Grand Rapids __ 45.00
Kent State Bank, Grand Rapids-_-é, eg 00

Carrom Co, Ludington SOS Cases 25.49
Breen Bros., Grand Rapids ________ *7302
avery Bros., Grand Rapids ____ 85.00

R. Wood Products Co.,, Grand R. 100 00
é R. Veneer Works, Grand Rapids 112.50
Steil Mfg. Co, Grand Razyigs —.___ 446. V7
G. R. Savings Bank, Grand Rapids 425.00
Advance Paint Co., Indianapolis__ 203. 79
American Glue Co., Chicago ______ 0.87
David Berg Ind Alcohol Co., Phila. 119. 78

Blue Book Publ. Co., Grand Rap. 64{|18
G. R. Varnish Co., Grand Rapids 141.75
G R Wood Finishing Co., Grand R. 91.43
G R. Wood Products Co., Grand R. 405.74
G. R. Dowel Co., Grand Rapids __ 3.30

rinneli Rowe Co., Grand Rapids 12.61
G. R. Veneer W orks, Grand Rapids 641 43
G. R. Bench Co., Grand Rapids __ 29.87
Keller Transfer Co., Grand Rapids 37 25

Standard Oil Co., Grand Rapids __ 2.04
Syrac use Ornamental Co._Syracuse,
Wi ae ee 26.12
Grand Rapids 19.09
B Walters & Co., Wabash, Ind. __ 106.06
W. P. Williams Co., Grand Rapids 66.53
Stomps Burkhardt Co. ., Dayton __1,262 44
Watertown Table Slide Co., Water-
town, Wis. 2
Engel Lumber Co, Grand Rapids 136. 25
Waddell Mfg. Co., Grand Rapids__ 344.34
Crescent Panel Co, Louisville, Ky. 263.00
West Side Transfer Co., Grand R. -b0

WwW ‘est- -Dempster Co

H M. Mann, Grand Rapids Ao
Charles W. Logan, Seattle, Wash.

.
John W_ Hartlong, Indianapolis ae 4.
Foster, Stevens & Co., Grand Rap. 10.19
Consumers Power Co., Grand Rap 4.58
Aetna Window Cleaning Co; G.. B. 750
Aladdin Mfg. Co., Muncie, Ind. ___ 21.04
Anderson Pub Co., Grand Rapids 29.00
Automatic Cradle Co., Stevenspoint,

9
38
4
1
5
5
0

OR ee 0.53
Banta Furn. Co., Goshen, Ind. __-. 9.75
Battjes Fuel & 'Bldrs Supply Co.,

Tend Manifie 21.00
Channon Emery Stove, Quincy, Ill. 24.37
Chaffee Bros., Grand Rapids __-_ 18.38
Charlotte Furn. Co., Charlotte ___ 31.80
Chicago Kahy,.Bros., Chicago ____ 16 80

FoR. Conipton, Grand Rapids ____ 2.00
Crom. Co., Piqua, Ohio _...... 133.50
Cummings Bros., Grand Rapids __ 128.84
David B. DeYoung, Grand Rapids’ 8 00
Etheridge Co., Grand Rapids ______ 30.00
European Uph. Co, Grand Rapids 258.50
Cc. J. Farley Co., Grand Rapids __ 3888
Fiber Grand Co., Grand Rapids __ 13.15
Furniture Shops, Grand Rapids ___ 174.75
G. R_ Bedding Co., Grand Rapids__ 205 75
G. R. Faney Furn. Co., Grand R. 25.75
Grand Ledge Chair Co, Grand

Tee 41 25
G. R. Fibre Co., Grand Rapids __ 7.25
C. Hartshorn, Gardner, Mass. _ 200. 67
Holland Chair Co, Holland ._ 63.52
Frank M Holmes, Sparta ________ 10.00
Northwestern Weekly, Grand Rap. 14.00
Associated Truck, Grand Rapids ___ 1.63
¥. C. Jeffrey; Piqua, Ohio ._....._ 46.00
Johnson, Handley. Johnson Co.,

WPAN BREN _ 10

Kindle Bed Co., Grand Rapids
IXuchins Furn. Co., Comstock Park 131. 30
Lamb Bros. & Green, Nappane, Ind. 104.55

Luce Furn. Co, Grand Rapids __ 263 25
Manistee Mfg. Co., Manistee ____ 156.25
Mentzer Road Co., Grand Rapids. 23.80

Michigan Chair Co., Grand Rapids 712.50
Montemoth Co, Milwaukee ______ 15 50
National Felt Corp.. Grand Rapids 157.88

Patterson Priting Co., Grand Rap. 20.00
Peerless Light Co., Chicago ______ 57.60
Pulaski Furn. Co, Pulaski, W Va. 156.00
Louis Rosteller & Sons __________ 18.50
Roche Accessories, Grand R. __ unknown

George Ross, New York ___________ 57.75

Royal Metal Mfg. Co., Sturgis _.__ 10.59
Salem China Co., Salem, Ohio ____ 25 92
Schoonbeck Co, Grand Rapids ____ 240.10
Standardized Furn. Co., Grand R. 118.50
Shaw Furn. Co., Grand Rapids aa AT OO

Truscon Laboratories, Grand Rap. 53.46
Vaughan, Bassett, Galax, Va 59.00
Western Stoneware, Monthmouth,

Til.

ee ee ee 9.63
West Michigan Furn. Co, Holland Ba
West Picture, Chicago ________ 165.0!
Wood Products Co., Elkhart, Ind. 22 90

Mills Paper Co, Grand Rapids unknown
Sovereigh Shops, Chic ago 15
Evansville Metal Bed Co., Evans-
ee unknown
VTapestrelle Co.. New York __ 52

Ra ett 2.

Standard Novelty Co., Chicago ___. 15.50
Roto Tray Co., Chicago __________ 18.00
Dixon Studios, unknown __________ 3.00
Thompson Typewriter Co, Grand
RRM 70.00

Dec. 17 We have to-day received the
schedules, reference and adjudication in
the matter of Edith E. Chase, Bankrupt

No. 3308. The matter has been referred
to Charles B. Blair as referee in bank-
ruptecy The bankrupt is a resident of
Grand Rapids. The schedules show assets
of $1,823 21 of which $250 is claimed as
exempt, with liabilities of $5,078.40. The
first meeting will be called promptly and
note of the same made herein. The list

of creditors of said bankrupt are as fol-
lows:

Felger Co., Grand Rapids ________ $ 67.50
Grand Haven Cabinet Shops.

Grand tiaven 22220 unknown
Evansville Metal Bed Co.,

Hivamsville. 222 a unkrown
Stevens Upholstering Co.,

Grand Hapids 2.30 unknown

W R. Comyston, Grand Rap unknown
Herpolsheimer Co., Grand Rapids 113. .
Boston Store, Grand Rapids _____- 92.0

Paul Steketee & Sons, Grand Rap. 73. OL
Elenbaas Bros., Grand Rapids -... 45.00
Friedman- -Spring Co, Grand Rap. 400
Aetna Window Cleaning Co.,

rang Mapas 2 7.50
Aladdin Mfg. Co., Muncie, Ind. ___ 21.04
Automatic Cradle Co., Stevens-

OE 110.53
Banta Furn Co., Goshen ____----~ 9.75
Battjes Emery Stove Co., Quincy, ae
Chaffee Bros., Grand Rapids ______ 18.38
Charlotte Furn. Co, Charlotte _... 31.80
Chicago Kahn Co., Chicago ______ 16 80
W. R. Compton, Grand Rapids ____ 2.00
Cron Co.; Piqua, Ohio 2.00 133.50
Cummings Bros., Grand Rapids __ 128 84
David B. DeYoung, Grand Rapids 8 00
Etheridge Co., Grand Rapids ______ 30.00
European Uph., Grand Rapids __-. 258.50
Cc. J. Farley Co, Grand Rapids __ 38.88
Fiber Grand Co, Grand Rapids __._ 13.15
Furniture Shops, Grand Rapids __ 174.75

G. R. Bedding Co., Grand Rapids 205.75
G R. Fancy Furn. Co., Grand Ledge 41 25
G. R. Fibre Co., Grand Rapids _..__ 7.25

C. Hartshorn, Gardner, Mass ___. 200.67
Holland Chair Co., Holland ______ 63.52
Frank M Holmes, Sparta ________ 10.00
Northwestern Weekly, Grand Rap. 14.00
Associated Truck, Grand Rapids_. 1.6:
F. C Jeffrey, Piqua, Ohio _______. 46.00
Johnston, Handley, Johnston Co.,
(TanG RaAnids | 2 ose 166.10
Kindle Bed Co., Grand Rapids ___. 47 00
Kuchins Furn. Co., Comstock Park 121.30
Lamb Bros. & Green, Nappanne,
a 104.55

Co., Grand Rapids —___
Manistee ______ 156.25
3rand Rapids __
Grand Rapids 712 50

Luce Furn.
Manistee Mfg. Co.,
Mentzer Read Co.,
Michigan Chair Co.,

Montemoth Co, Milwaukee ________ 5.50
National Felt Corp., Grand Rapids 157.85
Patterson Printing Co., Grand Rap. 20.00
Peerless Light Co., Chicago __--__ 57 60
Pulaski Furn. Co., Pulaski, W Va. 156.00
Louis Rasteller & Sons, unknown. 18.50

Roche Accessories, Grand Rap., unknown
5

George Ross, New York ______---- 7.75
Royal Metal Mfg Co., Sturgis -.-_ 10.59
‘alem China Co. Salem, Ohio _.-. 2592
Schoonbeck Co., Grand Rapids __-_ 240.10
Standardized Furniture Co., Grand

PE 118.50
Shaw Furn. Co., Grand Rapids -_ 17.00
Truscon Laboratories, Grand Rap _ 52 46
Vaughan Bassett. Galax, Va. -.-. 59.00
Western Stoneware Co., Mont-

mown FS oo 9.63

Holland 97.75

West Michigan Furn. Co.,
Chicago 165 00

West Picture Frame Co,

Wood Products Co., Elkhart, Ind._. 22.90
Sovereign Shops, Chicago ________ 62.15
Tapestrelle Co., New Work 10.52
Standard Novelty Co., Chicago __ 15.50
Roto Tray Co, C hicago at aoe 10 08
Dixon Studios, Grand Rapids - oe 3.00

Thompson Type. Co., Grand Rapids
Shank Chandelier Shop, Grand Rap. 19.84
a
Apt Definition.

“What is the greatest water power
known to man?”
“Woman’s tears.”

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. !f set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
ements are too p small to becca _Sccounts,

FOR SALE—To readjust estate. Ele-
vator and grain business, established 20

 

years. Good retail outlet, located on
P. M. railway, on one of main streets of
city. Inquire Owner, 407

Third street,
Bay City, Michigan. 74
FOR SALE—General store, glazed tile,
24 ft. x 82 ft., stock of goods ‘and fixtures,
For partic ulars, write us. Nelson Broth-
ers, Chase, “Michigan. 744

To Exch: ange—-For stock of general mer-
chandise. 114 acres, forty in fruit. Good
buildings. Address No. 745, c/o Michigan
Tradesman. 745

For Sale—The hardware stock ‘and fix-
tures of The Dettling Hardware at Elk-
hart, Indiana. Stock and fixtures, $10,-
000. 746

CASH For Your Merchandise!

Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishings, bazaar novelties, furniture, etc.
LOUIS LEVINSOHN, Saginaw, Mich.
Pay spot cash for clothing and furnish-
ing goods stocks. L,. Silberman, 1260
Burlingame Ave., Detroft, Michigan. 566

 

 

-

 

-

   

t
\
BZ
+ _

 

 

 

 

December 28, 1927

MICHIGAN TRADESMAN 31

 

Beclouding Stockturn Issue With
Idiotic Fallacies.
(Continued from page 20)
good to cleave to now that he was on

Easy street financially.

He, therefore, became even more
careful of accounts, laying down strict
rules for opening new ones and hold-
ing all in line by prompt collections in
full every thirty days. Further, he
reasoned what some grocers seem
never to think of: That accounts were
an investment, just like stock or fix-
tures and that, as such, they must be
made to pay.

So, while this grocery story is not
precisely similar to that of the hard-
ware jobber, it also shows that watch-
ful care and intelligent analysis of his
own business is good medicine for any
business man. Paul Findlay.

——
Canned Peas Have High Value in
Diet.

Abby L. Marlat, of the College of
Agriculture of the University of Wis-
consin, has prepared a most interest-
ing booklet, ‘Peas in the Diet,’ which
also includes a number of recipes for
the use of peas. From this booklet
we quote the following:

“From early times legumes, of which
peas are chief, have always stood high
in favor. In the Book of Daniel we
find ‘Prove thy servants, I beseech
thee, ten days; and let them give us
pulse to eat, and water to drink.’ From
that time to this the value of pease in
the diet of man has been ‘proved’ un-
til to-day the pea industry in Wis-
consin alone has provided over two
cans a year for every person in the
United States: The wisdom of the
ages has been confirmed by modern
research for the pea has been found
rich in protein, sugar and starch; and
when served with bread or other wheat
products it is a balanced muscle
builder.

“When milk is added to this com-
‘bination one may rest assured that the
body wants are met, for the pea is now
known to be also a source of vitamins.
The younger the early variety pea the
richer it is in the antiscorbutic vitamin
C, wh'le at any age other vitamins, as
A and B, are present.

“Even the time-cherished belief that
the fresh peas from the garden are
better than the canned peas has now
been thoroughly disproved as studies
show that the commercially canned
peas retain more of the vitamins than
peas home-cooked in the open kettle.
In view of this, using canned peas is
an excellent short cut in economy of
time and money. This delicious vege-
table is not only wholesome and easy
to prepare but it also ranks as one of
the leading products of the state.

“The garden peas and the canned
pea are both inadequate muscle build-
ers when used alone but when served
with wheat bread or sweet corn or can-
ned corn or with milk, they are a de-
cided aid in muscle building, thus re-
ducing the necessity for so much ex-
pensive foods in the diet. Peas never
take the place of milk, eggs, or meat
but they supplement them.

“Peas lend themselves to the easy
planning of the well-flavored and well-
balanced meal because of their color,
flavor and food value and the ease

with which they may be prepared in
a short time from the opening of the
can to the service on the table.”
—__2-2___
Fresh Pork Plentiful and Low in Price
The chief staple meat used on the
American table is pork. By this we
mean that more pork is used than any
other kind of meat. This may be a
surprise to many who think of beef as
occupying the banner position. From a
tonnage standpoint veal and lamb can
hardly be considered in the running.
Figures compiled by the United States
Department of Agriculture show
seven billion four hundred and twenty-
nine million pounds of beef consumed
in 1926, and nine billion two hundred
and seventy-three million pounds of
pork, including lard. We are com-
mencing to hear a great deal this year
about high beef prices, ‘but some
analysts at least seem to base all com-
parisons on beef prices a year ago.
Considering the fact that a great deal
of beef was sold last year below the
cost of production, causing heavy losses
in many cases to producers and feeders
last year’s prices should not be con-
sidered a sound basis for comparisons
without further explanations. Con-
sumers may consider themselves for-
tunate this year in that they can buy
fresh and other pork cuts very reason-
ably. Since pork is so universally
used, this product selling much lower
than it did in 1926 during the winter
period, helps materially to neutralize
the advance on beef and make an aver-
age which is somewhat in favor of con-
sumers who eat pork. There are some,
of course, who do not eat pork, but
poultry is priced comparatively low,
and veal and lamb are sold at what
consumers are in the habit of paying.
Besides fresh pork cuts and smoked
hams and bacon, pork is used exten-
sively in different kinds of sausage.
Pork sausage is made entirely of pork,
as the name indicates, and such kinds
as frankfurters and bolognas, as well
as a hundred other cooked specialties,
have pork as an important part of the
combination. There is no reason why
the meat ‘bill should be any higher this
vear than it has been for several years
for those who vary their menus to in-
clude all kinds of meat. ‘The situation
is not so good for those who use beef
as a major part of their meat supply.
But like many other kinds of food the
market value is influenced largely by
supply and demand, and there is little
danger of beef being permanently
maintained on a price plane out of the
reach of consumers. Should this oc-
cur temporarily the fact of the high
plane existence would tend to return
prices to a normal level.

 

+».
Out On the Farm.

The freshman was spending Satur-
day afternoon. on the farm owned by
his sweetie’s poppa and the scenery
filled him with romance. They were
walking through the pasture when he
noted a cow and a calf rubbing noses.
He stopped and smiled.

“Such a loving sight,’ he said to the

girl, makes me want to do the same
thing.”

“Go ahead,” the girl said, “it’s pa’s
cow and he won't care.”

WoRDEN GROCER COMPANY
The Prompt Shippers

 

 

 

You safely can recommend

OTT Cae

Canned Peas

Cheaper because they are Better

FOR SALE BY THE COMMUNITY GROCER IN YOUR NEIGHBORHOOD

 

They’re Quality at a Price

 

 

WORDEN (GROCER COMPANY

Wholesalers for Fifty-nine Years
OTTAWA at WESTON GRAND RAPIDS

THE MICHIGAN TRUST COMPANY, Receiver

WHITE HOUSE COFFEE

Test it by your own Taste!

 

You can best sell a product that you yourself
like best. Test White House Coffee in your
own home. Compare it with any other high
We leave the judg-
ment to you. We know you will recommend,
FIRST. this coffee that is the fruit of 40
years’ experience in blending and roasting

grade coffee—bar none!

 
    

the choicest coffee bean the world produces.

The Flavor Is Roasted In!

DWINELL- WRIGHT COMPANY

Boston - Chicago
Portsmouth, Va.

DWINELL-WRIGHT COMPANY

Michigan Distributors—LEE & CADY
a

 

 

32

MICHIGAN TRADESMAN

December 28, 1927

 

RETAILERS BECOME JOBBERS.

Twenty-Two Grocers Purchase Red-
mzn Brothers.

Alma, Dec. 27—Gratiot county gro-
cers have completed arrangements
whereby they will take over the Red-
man wholesale house in Alma on Jan.
2. This is considered one of the most
important steps ever made by the
merchants of the county.

A short time ago a group of twenty-
two grocers, located mostly in Gratiot
county but including a few from Mont-
calm and Isabella, met at Alma and
after an extended discussion appointed
the following committee to investigate
the proposition:

R. D. Olmstead, Elwell; C. L. Short,
St. Louis; G. V. Niles, Alma; ‘Charles
Nunn, Riverdale; George Lamphere
and Henry McCormack, of Ithaca.

This committee went before the
Redman Brothers and received from
them the proposition whereby the gro-
cery organization can buy out their
wholesale house on very favorable
terms. The Redman Brothers now
operate under a partnership but they
agreed to incorporate for $50,000 and
sell the merchants their capital stock.
The Redmond Brothers will remain
with the corporation until such time as
the entire stock will have been taken
over by the stockholders.

George Lamphere will represent the
stockholders in the wholesale house
for the purpose of assisting in the op-
eration of the firm when absorbed by
the stockholders.

This plan, it is claimed, will place the
grocers in a position to get all of their
goods direct from the manufacturer,
thereby giving them all of the ad-
vantages there might be in co-operative
or quantity buying.

In six months’ time they expect to
have one hundred members and later
within the year to co-operate with
other groups throughout the State and
establish a buying group which will
purchase for the entire State of Michi-
gan. The Gratiot group will also deal
in staple dry goods with the same ad-
vantage offered their stockholders as
in the grocery line.

The charter members of this group
are as follows:

Alma—Niles & Son, F. E.

Ashley—Charles Barnes,
Lamphere.

Elwell—Kilsinger Merc. Co., S. S.
Hoxie.

Ithaca—Hays Merc. Co., Home
Good Store, Henry McCormack.
Middleton—R. C. Dodge

Henry Quibell.

Perrinton—E. W. Troop.

North Star—Geo. Somerton & Son.

Riverdale—-Wm. Horton, Nunn &
Losey.

Shepherd—J. A. Sadler, M. C. Lath-
rop.

SL 6 lons o. L
Store.

Breckenridge—Arthur Hunn.

Winn—J. L. Redman.

Pompeii—J. C. Hileman.

A dominant leader in this under-
taking has been Henry McCormack,
the Ithaca general dealer. The Trades-
man recently wrote him for a detailed
statement of the situation, with the
following result:

McKee.

George

Store,

Short, Gilmore

Alma, Dec. 27—Regarding the ar-
rangement with Redman Bros., of
Alma, there is an agreement between
us whereby they will remain active in
the management of the business for
several months, giving us the benefit
of their knowledge and the opportunity
for us to make a study of the whole-
sale business and escape many of the
dangers of entering a new business we
are only partially familiar with.

Several of the members carry dry
goods, as well as groceries, and with
some this is a very important depart-
ment. The arrangement contemplates
the addition of a dry goods stock.
While most retail merchants buy a

> goods.

better report.

considerable amount of dry goods di-
rect, I am surprised to find that the
saving made by this is very small,
compared with the saving made as a
jobber, for the manufacturers naturally
protect the jobbers by according them
a reasonable profit. It would not do
to sell both parties at the same price.
For the past year I have been buying
as a jobber and can see why the city
stores with an overhead of 10 to 15
per cent. more than ours can sell at
less than our prices. Many manufac-
turers will not sell to any but jobbers
and we will be in line to receive their
Others sell only to jobbers
and chain stores. It is most important
that we independent merchants pre-
pare for the coming of the chain de-
partment stores, which are now just
around the corner, and J am afraid we
will be called to meet them before we
are ready.

There are several of these groups
in Michigan. Some are for the pur-
pose of buying collectively and adver-
tising, while others have warehouses,
as we will have. It is only natural a
little later to form a central buying
committee from representatives of
these several groups who will purchase
for the entire string of groups.

I can see no dark future for the in-
dividual merchant if he will prepare
for what he knows is coming. It is
necessary that he know by his record
what he is doing every day, whether
he has a low or high overhead, and if
his mark up will cover his overhead
and how much more. The day of easy
profits may be over, but the day of
cold blooded business has arrived and
the man who holds his head and uses
it as well as his muscles will get more
pleasure from ‘the game than from
golf or anything else. But he must
like his business as well as he does
his golf and be_as good a business fan
as he is a golf fan.

Henry McCormack.
-——_2-.—____
Retail Business in Detroit on Up-
Grade.

Detroit, Dec. 27—Since the an-
nouncement of the new ford car the
newspapers have been literally filled
with interviews from prominent busi-
ness men citing a turn in business for
the better and emphasizing glowing
predictions for the coming year. The
result has been an upturn in retail
business in November and from all re-
ports December is going to be a rec-
ord maker in several lines. Whether
or not this increase in business is pure-
ly psychological and whether it will
continue remains to be seen. ‘Certain
it is that fundamental conditions war-
rant an optimistic outlook for 1928 al-
though many forecasters claim a
definite improvement will not be noted
until the spring of next year.

October reports for retail business in
Detroit showed two-thirds of the
stores having a loss in volume. No-
vember reports show more than half
of the stores reporting to the Retail
Merchants’ Association, having gained
in volume. This was accomplished in
spite of rather unseasonal weather and,
bearing out the statement made above,
most of the gains were made in the
last week of November following the
ford announcement very closely.

For the first time in several months,
cash jewelry stores showed a definite
improvement. Credit jewelry stores,
while still off in volume, had a much
Furniture stores, which
have been rather hard hit during the
year, also gained. Shoe, men’s wear
and fur stores still have unfavorable
reports.

Collections, while still off, have im-
proved greatly. Until two or three
months ago scarcely a store showed a
better rate of collection than last year.
Now nearly one-fourth of the stores
show better collections and nearly all
of the others are very to last
year's ‘figures,

Looking at the country as a whole,
general business conditions can be

close

summed up as being in a moderate re-
action. While not sroceeding along
the record breaking lines of last year
it still can scarcely be said that we are
in a depression. General bank clear-
ings, exclusive of New York, are still
ahead of last year. Building contracts
for the country are nearly equal to the
record of 1926. Unseasonal weather
which has retarded retail and whole-
sale distribution has been a great boon
to the farmer and right now agriculture
is the bright spot on the business
horizon. Loadings of merchandise in
less-than-carload freight which reflect
miscellaneous manufactured products
are standing close to the level of a year
ago.

Generally, while business is not up
to last year’s standard, it is well above
the average and in view of the out-
standing and optimistic predictions for
the future business should enter the
new year on the up-grade.

Harry Hogan,
Sec’y Retail Merchants’ Association.
—_>>-e—___

Christmas Has Come and Gone Again.
Boyne City, Dec. 27—Christmas has
again come and gone. Our streets
have been crowded with children, some
sparkling and happy, some wistful and
anxious. Mothers with packages, small
and mysterious, fathers with bundles,
large and not so mysterious, but just
as furtive. Bundles of Christmas
cards. The mail carts loaded high
and the postman looking like a moving
delivery wagon. The day’s work done
on Christmas eve and going home on
every street the lights twinkling in
every window, not with drawn blinds,
but showing cheer which whosoever
wished might see, the Christmas tree,
the happy faces of children, waiting
with bated breath to see what Santa
Claus or Kris Kringle would bring
them.
And memory went back to other
Christmases. A brown eyed, brown
haired girl mother, a little linen book
with picture of Adam and Eve and
Noah’s ark. Later a pair of boots
with shiny copper toes. By and by
a pair of skates with a long screw for
the heel and heavy strap for the toe.
A dictionary. Then another brown
eyed, brown haired girl and the
anxious selection of something to tell
her how dear she was. A rattle for a
baby. A house full of boisterous boys
and then the home coming with
strange mattes to meet mother. More
children, more anxious thoughts, not
what we should get, but what we
should give. Again but two, alone
with the memories of long years.
Another thought. All through the
year have been gathering from every
country and clime, from every work
shop, artisans, artists, authors, mer-
chant princes and manufacturers, rail-
roads, steamshpis, trucks, camels,
horses and bullock carts have been
fetching and carrying toys and pres-
ents for Christmas. Things for every
age and condition, from the cradle to
the grave, to be spread North and
South, East and West, in honor and in
memory of the Christ Child whose life
and teachings have created a new
world.
Christmas is gone again. We turn
again to the work of the new year, to
make ready for a new Christmas which
will remind us again that in Him we
live and move and have our being.
Charles LT. McCutcheon.
—_—__»~.—

Henry ford Puts Industry Ahead of
Human Beings.

Henry ford ranks industry—his in-
dustry—as of more importance than
human beings. That is the deduction
one draws from the extraordinary au-
thorized interview with him. Mr. ford,
we are told, is not in the slightest de-
gree interested in “humanizing” his or-
methods such as are
Apparently he is ob-

ganization by
used by others.

sessed by the notion that human beings
exist for industry, not industry for hu-
man beings. Solicitude for human
beings might get in the way of his
determination—his mission—to produce
the best possible automobile, by the
million, at the lowest possible cost in
money and human effort.

Mass production evidently has be-
come Henry ford’s one and only god.
This god must be kow-towed to re-
gardless of the feelings or wellbeing
of mere mortals. Ford talks as if God
Almighty had commissioned him to
turn out a maximum of automobiles
at the minimum cost and to ignore en-
tirely humane considerations. The Ma-
chine first; men second. The function-
ing of the Machine is sacred; the func-
tioning of the human beings employed
in the process is of scant importance.

That is my reading of this latest self-
revelation by Henry ford. One mo-
ment he suggests a saint; the next an
unconscionable monster without heart,
utterly ruthless, wholly merciless. The
revelation, explains, among several oth-
er things heretofore inexplicable, why
Henry ford does not hesitate for an
instant to dismiss without a moment’s
notice men of the lowest rank as well
as men of the highest rank regardless
of length of service. Security of em-
ployment, insurance benefits, pension
plans, vacations with pay for workmen,
employee representation—all such ac-
tivities favored by modern progressive
employers apparently fall under the
ford ban as being outside the duty—
or privilege — of industry, which, in
ford’s conception, is not a soc’al thing.
Other employers are all out of step:
Henry ford alone is in step.

Some of America’s early Twentieth-
Century “trusts” adopted the ford cold-
blooded attitude towards workers —
they regarded and treated workmen as
puny cogs in the great Machine. Most
of them have since learned better.
Great is Efficiency. Great is the Ma-
chine god. Great is Mass Production.

But, surely, greater than any, greater
than all of them is Man. And unless
employers assiduously and religiously
strive to press towards the “humaniz-
ing” of industry, our industrial institu-
tions will find themselves riding for a
fatal fall. Man does not live by wages
alone. If Henry ford could only be
converted to this more enlightened,
more humanitarian viewpoint, what a
crusader for the humanizing of indus-
try he could become! He has the mon-
ey, he has the initiative, he doubtless
has the heart if only his vision could
be so changed that he would realize
that Man is transcendently more im-
portant than the Machine. His revo-
lutionary $5-a-day minimum wage re-
vealed the better side this phenomenon
possesses.

Let us pray that, having perfected
his new product, he will now address
kimsel? to perfecting the humanizing
cf his vast organization. I half-think
he will. Surely it should be possible
to convince Mr. ford that our Owen
D. Youngs, our Du Ponts, our young
Rockefellers and others who have
championed the humanizing of industry
cannot all be wrong, dead wrong.

B. C. Forbes.