C my on “yh a f A, Cr rAaQ A & Bs ted * 3 ae & a Sie Ad ja 17'28F 6 ¥Y, <> SS ro (SS Yi ad A PIACES > 0 ) ; on a Poy ES es OH: GS & i. CF dg v oH of & ets OKC PUBLISHED WEEKLY TOSS : RIO SOR OCOOL A ASE Forty-fifth Year GRAND RAPIDS, WEDNESDAY, JANUARY 11, 1928 Number 2312 BSD ISIE FES ON i. =s Aaa 7, oO a) =) ( Py Us) CXS, Chae A : ) = g EWA SNE OBA iC PRG Sc Uh ne aE SM. PRON ee Take! \ FAG Rok Coo) ) aw XN \ = Pe - gp rn i= SSS GLE VED DZ Y) SA j SSW ey I WZZZZS Ls i 6 kad VA Cont CACY To Zaks \ y Sal CS IIRIY XL, eA ONY Co) Woy ANS oD Y rN S\N a ASS 2 as LY ea 9 x?) -) oa i { sy Re ‘ ¢ WA YAGI a i yrs ‘ae Yan YA EL ORVAY (CONVEY nS ‘ee = D y Oe | em & Ges) Ss SMAN Forty-fifth. Year GRAND RAPIDS, WEDNESDAY, JANUARY 11, 1928 Number 2312 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 ceiits. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. Co-operate in Getting Census of Black Currant Bushes. A recent report from the Pennsyl- vania Forestry Association is as fol- lows: The school children examined thou- sands of currant and gooseberry leaves in their home gardens, and their teach- ers sent all suspicious leaves to the Department of Agriculture at Harris- burg. A summary of the first 1,000 reports received shows that 8,330 gardens in 47 counties were inspected by school children and that approximately 20,000 suspicious leaves were sent to Harris- burg. Rust was found on 302 leaves, collected in 30 counties. “The results of this unique survey have far exceeded all expectations,” representatives of the Bureau of Plant Industry say. “The nature of the leaves submitted indicatte that the chil- dren searched intelligently andi used good judgment in sending in what they considered suspicious specimens. “Great credit is due the teachers and pupils for this fine work. The same survey, if handled by trained scouts, would have cost the State and Federal Governments a vast sum of money. The school children not only made possible this great financial sav- ing to the Commonwealth, but they learned a very interesting lesson about plant diseases while doing the work.” The above statement showing, the prevalence of white pine blister rust in Pennsylvania, is of considerable in- terest in several ways. It condition of widespread infection great- er than our Michigan infected area and it seems to show that weather con- ditions last year over several states were conducive to the great increase of the disease. The manner in which the facts were gathered is highly interesting thecause so much was accomplished through voluntary activities. This is sugges- tive of the usefulness of general co- operation in our State to secure know]- edge of black currant plants. It shows that co-operation of that kind can be a vital force in community welfare. . shows a The showing of such large areas of infection calls attention to the need for searching out the location of all cultivated black currant plants. The very widespread areas of infec- tion in the United States and Canada are constantly sending forth, whenever weather conditions are favorable, their multitude of spores and the black cur- rant plants give the spores such easy conditions for development that the only safe plan is to destroy every black currant bush. In this winter season, when proper eradication cannot be done, it is well to get the knowledge to the people and secure a record of all plantings. Therefore we ask that you mention this to all neighbors with the idea that owners of the ‘black currant plants will be sending in a statement of what they have. We want the facts forwarded to E. C. Mandenberg, office of Orchard and Nursery Inspection, Lansing, where plans are being laid out for the coming year’s work. Frederick Wheeler, Pres. Michigan Forestry Assn. your oo President Bailey Is a Constructive Genius. O. H. Bailey, President of the Mich- igan Retail Grocers and Meat Dealers Association, spent Monday in the city. O. H. Bailey. During most of the time he was in conference with Paul Gezon, planning special features for ‘the annual con- vention, which will be held in Lansing during April. Mr. Bailey proposes to introduce an innovation at the convention by elim- inating all complaints about the com- petition of chain stores. He prefers that the independent grocers compos- ing the convention come to Lansing prepared to accept the situation as it is; to concede chain stores the right to exist; 'to accord the jobber all the latitude he requires, so long as he re- frains from selling goods to consum- ers; that he even be permitted to deal direct with the consumer in considera- tion of his charging the full retail price for goods and according the regular retail profit to the retail dealer who would otherwise receive the order. Mr. Bailey believes that the retail grocery trade should forget all about buying combinations and co-operative undertakings and go back to the time- honored theory that merchandise should be handed down from the man- ufacturer to the jobber, from the job- ber to the retailer and from the re- tailer to the consumer. The retail trade was never so prosperous as it was when this plan was in vogue and he believes the sooner we get back to first principles the better it will be for all concerned. Mr. Bailey’s observations lead him to believe that where buying clubs have been formed by the retailers and the jobbers have been crippled or put out of business, a chaotic condition soon ensues. He believes the retailer and jobber should work together to solve the problem which confronts the trade at this time and that by so doing the retailer can secure a degree of protec- tion he cannot obtain by forming buy- ing clubs having for their object the destruction of the jobber. Harry J. Aarons. In the death of Harry J. Manistee loses more than merely a good, loyal citizen. Civic asset. Harry Aarons was the unofficial gladhander of the city. He was the first to welcome the newcomer to our midst, the last to speed the departing guest, with an invitation to return. Abiding faith in his community, trust in his fellow men, was the creed by which he lived. Though his faith and his trust at times cost him dearly, the bright light of his cheery optimism never dimmed. During the long and grievous illness which afflicted him his faith never faltered, his spirit never wavered. Manistee, to Harry Aarons, more than his home city. It was, in almost a literal sense, his sweetheart and his bride. He never wearied of singing its praises, at home and abroad. And for the reason that he was a true friend to all its citizens, he leaves ‘with the present generation of Manisteeans the memory of his good works in their behalf as a more enduring monument than any shaft of granite could be. ‘His many good offices to this com- munity will not be forgotten by those of his fellow townsmen who have at- tained years of understanding —Manis- tee News-Advocate. ——— —+ > Felt Hats Rank as Staples. Re-orders received by some of the better grade millinery houses during the past week call for the small felt hat. Felt hats are now recognized as Aarons, He was a great was staples and included in both Spring and Summer lines. Buyers, however, claim that the late Spring business will be done in straws in turban shapes and in small brimmed models, while the Summer season will see large brims in both straws and felts in the lead. In addition, all decided trend toward increased ornamentation in the way of pins, fancy bows, band- This tendency, it is hoped, will do much toward prevent- styles show a ings and facings. ing the cheap manufacturer from copy- ing and popularizing the better models. ee Eleven New Readers of the Tradesman The following new subscriptions have been received during the past week: A. Van Dyke, Niles. Ralph Chase, Prairie Creek. C. H. Barnes, Ashley. Conklin State Bank, Conklin. Northville Chemical Co., Northville. John Gladding, Cascade. J. L. Dornbos, Spring Lake. Edwin F. Steet, Clarkston. N. P. Rasmussen, Traverse City. Daisy M. Menzies, Gaylord. John Bell, Cadillac. Official G-eet’ngs To Retail Grocers. To individual retail grocers: Have pride in your calling—it is a public service of essential value. Have faith in your future—It is se- cure in capable hands. Have an uncompromising will to succeed—It will overcome all obstacles. Have always in mind the only way of bus ness success—lIt is business effi- ciency, wherefore achieve it. This is my new year’s message to Charles Wesley Dunn, General Counsel, National Associa- tion of Retail Grocers. ——— it Getting Cow Out of London Shop. London, Dec. 30—Should a cow hap- pen to get stuck in your confectionery shop. don’t lose your head, says the Herald Tribune. S'mply give her a stiff drink of whisky and she will leave immediately. This, at least, is the advice of a shopkeeper of Cromp- ton, Lancashire, into whose establish- ment a cow strayed the other day. When efforts were made to drive her out, the cow stuck in the doorway. The proprietor, after all other expedi- ents had failed, brought out the whisky bottle and poured four fingers for the cow. The animal smacked her lips and, with a mighty heave, freed her- self. you. ee One Year Nearer the Goal. Clair Allen, of Wyandotte, was ap- pointed a member of the Michigan Board of Pharmacy last week in the place of Claude C. Jones, of Battle Creek, whose term has expired. This appointment leaves only one more obstacle in the way of a change in the position of director, which has been made so obnoxious by the pres- ent incumbent of that office. MICHIGAN TRADESMAN January 11, 1925 MEN OF MARK. F. E. Martin, Assistant Manager of Valley City Milling Co. Somewhere in the unknown land of Probability lies Opportunity — that dreamy eyed will-o’-the-wisp, waiting not on man, yet waiting for that man whose quickening touch shall bring fruition and cause the awakening of dormant possibility. Opportunity in- habits every part of the world and: per- haps does not frequent any one par- ticular section to the exclusion of others seemingly less favored. Called into being by the daring touch of the masterhand, this child of circumstance is accepted and employed by the suc- cessful on evidence which to each one seems good and sufficient for the in- dividual’s purposes. It is the old story of man choosing for himself a vocation. The surround- ings and inducements held forth by that section in which he was raised and which he is more intimately acquaint- ed oftentimes are disregarded and he journeys into a far country where he seeks that portion of success with which Dame Fortune may crown his efforts. Some there be who seem to fit in and become a part of tthe life to which they are born; others are im- bued with the idea that the unknown world and the unknown land hold greater reward and greater opportuni- ties than could possibly be found near the old roof-tree. It maiters little which view is held or which course is chosen; that famed and long striven alluring toiler is for result—success—is_ the goal toward which each struggling with earnest effort. There is ample room in every in- dustry in this country for each zeal- ous worker, whether he possesses an equipment of brains or capital or brains and capital combined. The great re- sources of the country have been de- veloped through the co-operation of the capitalist, the inventor or the originator and the field and factory workers who furnish the motive power. It would be unjust to recognize the importance of any one of these great contributing factors to the exclusion of the others. The men who furnish the capital; the men who by their in- genuity have made the complete mechanical appliances of the modern factory possible; the men who carry on the work at the manufacturing plant, as well as those who are instru- mental in distributing the product after it shall have been secured—all are vital parts of the great industries of the country. It is not necessary to determine the relative importance of these factors of the business world. Each fills a par- ticular niche which is necessary to the prosperity and well-being of the in- dustry. In some cases the man is of broad enough character to encompass them all and among this class may be mentioned the name of one who has successively performed the duties per- taining to each of the subdivisions outlined. Frank E. Martin was born on a farm one-half mile South of Sparta in Feb- ruary, 1878. His grandfathers on both sides were born in Scotland, so it is safe to say that he embodies the char- acteristic features of the Scottish race. When he was three years old his fam- ily moved to a farm three miles North of Berlin, now Marne, and he attended the district school nearest his home. One year in the high school at Berlin was supplemented by two years in the high school at Sparta. He then de- voted six months to the pursuit of a business course in the Grand Rapids Business University, conducted by the late Prof. Parish. An associate in this institution was Wm. Rowe, with whom he was destined to be associated for several years later on. His first em- ployment in the city was as billing clerk for the wholesale millinery house of ‘Corl, Knott & Co. He then went to Mackinac Island, where for eight mont. They have had two children of their own and are rearing an adopted lad, now two and a half years old, whose mother died when he was eight days old. The oldest child, Margaret, twenty-one of age, graduated f-om Ypsilanti Normal ‘School with the class of 1927 and is now teaching in a graded school at Adrian. The other child, a son of nineteen, will graduate from the Grand Rapids High School on the literary course with the class of 1928. He is an energetic and re- sourceful young man and never thinks of being idle when he is out of the school room. The family reside in their own home at 300 Calkins avenue, S. E. For twelve years they have spent their summers on Baptist Lake, where they own a commodious cottage. years Frank E. Martin. months he acted as book-keeper for the pioneer mercantile house of John W. Davis & Son. For some time sub- sequent to this engagement he worked in his brother’s grocery store at Petoskey. From Jan. 1, 1902, to Aug. 13, 1904, he acted as book-keeper for Adams & Hart, who were engaged in the implement and automobile business. On the last date named he entered the employ of the Valley ‘City Milling Co. as billing clerk. He later assumed the position of assistant book-keeper and book-keeper. In 1915 he succeeded A. B. Merritt as treasurer and office man- ager. He is now vice-president, treas- urer, sales manager, advertising man- ager and assistant general manager. In April, 1902, Mr. Martin was mar- ried to Miss Minnie B. Starks, of La- Mr. Martin is a member of the Cen- tral Church of Christ, which he has served as deacon fourteen years and as treasurer nine years. He is not a member of any fraternity. He belongs to the Rotary Club and the Grand Rapids Credit Men’s Association. He has served the latter organization on the executive committee several years. One year he acted as chairman of the committee. Mr. Martin owns up to two hobbies —automobiling and fishing. He is the champion fisherman at Baptist Lake, being able to land a fine string of bass when no other angler can secure as much asa nibble. Because of his suc- cess in this respect, he has been crown- ed king of the Baptist Lake fishing club, Mr. Martin attributes his success to hard work; to giving everyone a square deal; to working harder when the boss is away than when he is around; to giving such close applica- tion to ‘business as to accomplish the most possible every day. Personally Mr. Martin quiet and unassuming gentleman. He is an indefat:gable worker and ‘has buiit up a big following for his employer by reason of his absolute integrity and trustworthiness, which gained for him the confidence of his cus- tomers, as well as the respect of his friends and jthe co-operation of his house. It may be said with full re- gard for the truth that his customers are his friends as well as his customers. His delightful personality and un- ostentatious methods make him friends wherever he goes. He is devoted to his family and his highest ambition is to contribute to their comfort and happiness. He is a man of excellent judgment in a ‘business way and has accumulated considerable means, which he has invested in such a way as to bring him in lucrative returns. Mr. Ma‘tin gives cheerfully and largely of both time and money io every good project which is brought to his attention. Every movement for the good of the city, commercia’, moral or spiritual, receives his deepest sympathy and earnest support. Mr. Martin is a firm believer ‘n heredity, and so takes no credit to himself for being the man he is, but modestly attributes this success to his ancestry, which was of good old Scottish stock, from which so many cf our best citizens sprung. That he is an honor to ‘his ancestors and train- ing will be admitted by all who know him. is a have —_~73.—____ Novelties in Jewelry Appear. Marcasite jewelry, which is enjoying such a vogue here and abroad, is to be seen in monogram rings. These rings are made by hand by skilled French workmen, who take about three days for each. The ring band and mount- ings are made of sterling silver, while the tops are formed in oval and round shapes. Each initial is worked into the framework, and when finished pre- sents an intriguing bit of openwork design. ‘ Chanel jewelry is to be the center of attraction again this season for both daytime and evening wear. Long neck- laces are seen in new interpretations, with open ends fastened together with brooches that may be detached and worn separately. Some of them are finished with unique clasps that add luster and brilliancy. The very short chokers, too, have come in for a having had added to them several new strands in varying lengths, or being made in flat collarette styles for formal evening wear. In place of the heavy shoulder pins loaded with stones of every description, Chanel is bringing out a mew type of job. It consists of a straight bar pin with a diagonally cut fringe made of graduated strands of crystals attached together in chain formation, These fobs are made in various sizes and stone combinations and are to be worn dur: ing the day and evening. change, ¢ ee a » ! oo. * 4 A ie 4 « ¢. ms o~ » « > Sp a . : - 9 \ae ~ 4 - "| i u i? . » ~ ‘ ~ January 11, 1928 MICHIGAN TRADESMAN IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. East Saugatuck, Jan. 9—We are in- receipt of another shipment of needles from J. A. Coats & Sons, Ltd... of East Orange, N. J. This is the second time they have sent us a package of needles. The other was held about five months before Coates & Sons would send post- age for return. Just thought to let you know. Maybe some others are being bothered by these unordered packages of needles. John Lubbers & Co. Be very careful not to sell any needles out of the package you re- ceived from East Orange. A woman will call on you some of these days asking you to sell her a package of needles, and if you even open the ship- ment you are stuck for the whole thing. We think you were too lenient in offering to return the shipment for postage. We think you should insist on having the shipper send you a dol- lar for your trouble. Unless you and other merchants do this we will never be able to break up this pernicious practice of sending out goods unor- dered and unwanted. The following letter has been sent to the American Railway Express Co. New York City: Grand Rapids, Jan. 10-—The Ideal Pants Co., 32 Union Square. is send- ing out express shipments of pants to merchants without order. In most cases the goods are being refused by the consignee. When this happens a letter is sent like the enclosed. offer- ing a 20 per cent. discount. It does not seem to me that the American Ex- press Co. should be a party to any such transactions as this and if you happen to be of the same opinion I should be glad to have your expres- sion on the matter. E. A. Stowe. Monroe, Jan. 9—I am sending here- with a pamphlet on the treatment of varicose veins, as I do not know any- thing about the method or the com- pany, thought perhaps you could help nie out, as I do not want to waste any money, if the company is not reliable. I need the treatment for varicose veins in leg. I see you have been very successful in getting a line on these companies for your readers. C. S. G. We have no direct information of the concern putting out the pamphlet that is enclosed, ‘but it has all the well- known “earmarks” of those medical advertisements that promise the im- possible, and take the money of men and women who have perhaps become desperate at finding no cure for their troubles elsewhere. These unfortunate people are naturally ready to grasp at straws and to risk their all in hope of relief. They thus become the victims of some of the worst forms of quackery that can be devised, since this form depends upon obtaining its profits from the sick, helpless and discour- aged. From the pamphlet the Viscose treat- ment consists simply in placing the varicosed leg in a cast made from some material that will exert pressure upon it. This, of course, is the recog- nized method of treatment, either cot- ton bandages or rubber stockings or- dinarily being used. Such means re- lieve nearly all cases, may cure some of the least severe ones, but cannot be considered certain cures. When the large veins of the legs become weak- ened in their wall and give way under the pressure of the ‘blood current, they cannot ‘be restored to their formerly healthy condition by any known means, but the results may be prevent- ed from becoming too. serious by proper treatment, which means proper support and, as far as possible, re- moval of the contributing cause. Don’t waste money on quacks. Financial World: The investigation begun by the Attorney General into unlisted security dealing will, accord- ing to present plans, be directed chief- ly at trading practices rather than at the securities themselves, according to the Attorney General’s office. This investigation follows the report of an adroit new system of Over the Coun- ter stock swindling on a large scale that has cost the public millions of dollars. According to H. J. Kenner, general manager of the Better Busi- ness Bureau of New York, in a report of the Bureau’s work during the past four months, blue sky promoters are centering their fraudulent practices on the sale of securities for which they establish inflated prices in the Over the Counter market. To ‘build up in- terest in their highly speculative stocks these operators pose as editors or use fanciful trade titles, issue “tipster’’ publications ‘or fake stock market let- ters and purport to provide advisory or research service giving impartial in- formation about securities markets. They put salesmen with cajoling voices and misrepresentative stories at work over the telephone to sell shares to credulous investors in many differ- ent sections of the United States. In- vestors can avoid the tentacles of these swindlers ‘by investigating each secur- ity they contemplate purchasing be- fore investing, and by confining their trading in Over the Counter securi- ties to members of the Unlisted Secur- ity Dealers Association and the Bank Stock Traders Association, both of which have rigid membership restric- tions, and to members of the New York Curb Market. 3.2.2. ___ Color Helps Enamel Wares. Consumer reaction to the use of color in enamel wares has been so favorable that the new lines now being shown by manufacturers place con- siderabe emphasis on this comparative- ly new feature. “Color in the kitchen” has proved a very effective slogan and one that is likely to produce its great- est benefits this year, according to opinions expressed. The color trend is also important in dinner ware, the han- dles of many items being developed in bright contrasting shades. ———_ 2a Suits in Girls’ Lines Also. Continuing the strongly defined trend of playing up adult styles in girls’ and junior garments, coat manu- facturers specializing in this merchan- dise are giving prominence to suits for Spring. The new lines, which are about complete, will stress mannish tailored styles. Many of these have short coats and the tailored wrap- around skirts. The favored fabrics employed include tweeds, cashmeres, twills and flannels, You Are I. L. BETHERE Invited to Attend THE SECOND BETTER MERCHANDISING CONFERENCE AND EXPOSITION Book-Cadillac Hotel Detroit February 15-16-17 Don’t miss these three days in Detroit. It is your big oppor- tunity to get a good start for 1928—+to fill yourself with new ideas—new thoughts that will help you do more business in 1928. There were nearly eight thousand failures in the retail business the first six months of 1927—-many will fall by the wayside this year. Be sure that you are primed and ready for the battle. Famous speakers on merchandising subjects are being gathered by the Program Committee consisting of J. B. Sperry of Port Huron, A. K. Frandsen of Hastings, and Otto Louis of Bay City, to make this Conference even greater than the first one last year which was attended by nearly seven hundred mer- chants. The registration fee for the entire Conference and Exposition, with the exception of the Banquet, is but $2.00. In addition to the famous speakers at the general sessions There will be Group Meetings devoted to the following lines: DRY GOODS GROCERIES CLOTHING PLUMBING AND HEATING FURNITURE BAKERIES HARDWARE DRUGS There will be Window Trimming with experts to do the work. Decide Now That You Will Come Headquarters BETTER MERCHANDISING ASSOCIATION Book-Cadillac Hotel Detroit “No New Year’s gift that I know of which could be offered to the retailers in the state could be of more value than such a meeting as you had last year.” Charles Christensen Christensen’s [Groceries-Hardware- Notions] Saginaw, Michigan 4 MOVEMENTS OF MERCHANTS. Lansing—The Hudson Grocery has sold its stock to Arthur DeFay. Fountain—J. B. DeLong & Son have sold their general stock to Adolph Lehman. Thompsonville—J. W. Heffelfinger succeeds Tom Shay in the grocery business. Kalamazoo—The Blue Ribbon Ice Cream Co. has been dissolved and will retire from business. Lansing — Arthur DeFay succeeds the Hudson Grocer Co. in business at 415 West Maple street. Detroit—Worthmore Dress, Inc., 119 Farmer street, has changed its name to the Page Dress Shop, Inc. Lansing—Roy Metzger succeeds H. S. & L. A. Larrabee in the grocery business at 1234 West Saginaw street. Battle Creek — The United States Lumber & Fuel Co. has increased its capital stock from $50,000 to $75,000. Three Rivers — Hoekstra’s Ice Cream, Inc., has changed its name to Three Rivers Hoekstra’s Ice Cream, Inc. Jackson—The Marvin-Burnett Co., 117 East Michigan avenue, is closing out its stock of boots and shoes and will retire from trade. Lansing — The Michigan House, 503 East Michigan avenue, dealer in boots, shoes, etc., has filed a petition in bankruptcy. Belding — Chaffee Bros. Furniture Co., of Grand Rapids, has purchased the stock of the Adelbert M. Hall Fur- niture Co., taking immediate posses- 3argain sion. Big Rapids—Ward & Meyers have opened a branch meat market at the corner of Fourth avenue and Bridge street, under the management of John Ward. Lansing — The Paul Automotive Parts, Inc., 520 East Michigan avenue, has taken over the stock of the Robert A. Paul automobile accessories and will consolidate it with its own. Lansing—Boyd Small, proprietor of Small’s Men Shop, will remove his stock from his present location, 104 North Washington avenue, to 211 South Washington avenue, Feb. 1. Olive Center—Bert VanderZwaag lost his general stock and store build- Loss about $11,000; insurance. Mr. ing by fire, Jan. 4. partially covered by VanderZwaag will probably rebuild. Sault Ste. Marie—Jos. B. Andary has sold his stock of boots, shoes, cloth- ing and men’s furnishings to John Waars, who will continue the business at the Ashmun street. Big Rapids—Chaffee Bros. Furniture Co., of Grand Rapids, has opened a branch store in the Taggart building, same location, 207 carrying furniture, musical instru- ments, rugs, lamps, gas and electric stoves. Lake Odessa—Frederick R. Bane, formerly of Charlotte, has purchased a half interest in the furniture and un- dertaking stock of W. E. Wortley and the business will be continued under the style of Wortley & Bane. Otter Lake—The Blackmore Pickle Co. has been incorporated with an au- thorized capital stock of $35,000, of which amount $25,000 has been sub- MICHIGAN TRADESMAN scribed, $4,500 paid in in cash ‘and $18,000 in property. Ishpeming—A. R. Meen, proprietor of the Ishpeming Creamery, has sold the plant to Leonard Kandelin and George Hill, who have taken posses- sion and will continue the business under the old name. Kalamazoo — Fred A. Appeldoorn purchased the stock of the Paramount Boot Shop, 126 South Burdick street, at the receiver’s sale, Jan. 4, and will consolidate it with his own shoe stock on North Burdick street. Sunfield—D. G. Weippert, cashier of the Sunfield State Savings Bank, has been appointed administrator of the estate of the late Frank N. Cornell. The clohing stock will be closed out as expeditiously as possible. Benton Harbor—Landsman _ Bros., conducting a chain of clothing stores in Southwestern Michigan cities, has purchased the clothing, boot and shoe stock of the Hipp, Enders & Avery Co., taking immediate possession. Sunfield—H. V. Sweizer has pur- chased the interest of John Esler in the hardware stock of Sweitzer & Es- ler. Lester Lake will manage the busi- ness. Mr. Esler will devote himself to his farm a few miles west of this place. Eau Claire—The Eau Claire Farm- ers Exchange, has merged its business into a stock company under the same style, with an authorized capital stock of $50,000, of which amount $12,390 has been subscribed and $4,850 paid in ir property. Detroit—The Dudman Market Co., 402 West Grand River avenue, has been incorporated to deal in meat, poultry and groceries, with an author- ized capital stock of $30,000, all of which has been subscribed and paid in in cash. Lennon—The Lennon Elevator Co. has merged its business into a stock company under the same style, with an authorized capital stock of $40,000, of which amount $20,000 has been sub- scribed and paid in, $15,000 in cash and $5,000 in property. Cascade — John Glanville who was engaged in the grocery business six years at Ada, has erected a two-story brick building and engaged in the gro- cery and meat business here. He has installed a modern meat box and an electric refrigerator. Holland—The Dual Corporation, 208 Colege avenue, has been incorporated to deal in household equipment, re- frigerators, water softeners, etc., with an authorized capital stock of $10,000, $1,000 of which has been subscribed and paid in in cash. Detroit—The R. & M. Coal Co., 6430 Georgia street, has merged its whole- sale and retail fuel business into a stock company under the same style, with an authorized capital stock of $30,000, all of which has been subscrib- ed and paid in in property. Carson City—The Carson City Oil Co. has merged its wholesale and re- tail petroleum products business into a stock company under the same style, with an authorized capital stock of $20,000, all of which has been sub- scribed and paid in in cash. Detroit—Sears Roebuck & Co., Chi- cago mail order house and retail de- partment store operators has purchas- ed a site at Grand River avenue and Oakman boulevard, for the immediate construction of a two-story retail de- partment store and warehouse. Grand Rapids—The R. W. Hager Lumber Co., 933%4-934 Michigan Trust building, has been incorporated to deal in lumber, building materials and sup- plies, with an authorized capital stock of $100,000, of which amount $55,000 has been subscribed and paid in in cash. Kaleva — The Golden Co-operative Creamery Co. has been organized here with $25,000 capital and a working fund of $10,000. The following directors were elected: Alex Simpson, Isaac Jouppi, August Lenz, John Niemitalo, Philip Breen, Victor Makinen and George Meister. Detroit—J. H. Austin, dealer in up- holstering material and auto supplies at 5427 Hecla avenue, has merged the business into a stock company under the style of the J. H. Austin Co., with an authorized capital stock of $100,000, all of which has been subscribed and $25,000 paid in in cash. Lansing — Paul’s Automotive Parts Co., 520 East Michigan avenue, has merged its business into a stock com- pany under the style of the Paul Auto- motive Parts Co., Inc., with an au- thorized capital stock of $25,000, of which amount $17,000 has been sub- scribed and paid in, $300 in cash and $16,700 in property. Alma—The Little Rock Coal Co. has merged its business into a stock com- pany under the style of the Little Rock Lumber & Coal Co., to deal in lumber, builders supplies, fuel and agri- cutural products, with an authorized capital stock of $30,000, all of which has been subscribed, $13,010 paid in in cash and $16,990 in property. Grand Rapids — The Clyde Park Service Station has merged its whole- sale and retail gasoline and oils busi- ness into a stock company under the style of F. G. Arthur, Inc., with busi- ness offices at 305 Grand Rapids Trust building, with an authorized capital stock of $50,000, $30,000 of which has been subscribed and paid in in prop- erty. Rogers City—Calcite Farm has pur- chased the cheese business of the Loeb farm, near Charlevoix, and is planning a vigorous effort, first to increase dairy production in Presque Isle county so that its raw material supply will be assured and next to sell its product. Much of the business will be done by mail. The parcel post system was the mainstay of the Loeb distribution and the same sales plan is to be followed at Calcite. The new enterprise at Cal- cite Farms involves great benefit to the dairy industry in Presque Isle county and stands as an example that other communities of Michigan might follow to advantage. Manufacturing Matters. Detroit—The Hackett Brass Foun- dry & Machine Shop, 1202 Lillibridge street, has changed its name to the Hackett Brass Foundry. Detroit—The Automobile Equipment Co., 623 East Congress street, whole- January 11, 1928 sale, has increased its capital stock from $150,000 to $250,000. Grand Rapids—The LaMar Pipe & Tile Co., with business offices at 329 Michigan Trust building, has increased its capital stock from $100,000 to $200,000. Detroit—The Burton Manufacturing Co., 505 West Canfield avenue, has been incorporated to manufacture and sell novelties, particularly “light fill- ers” for auto head lights, with an authorized capital stock of $20,000, all of which has been subscribed and paid in in cash. Detroit—The Wade Products Co., 1917 Dime Bank building, has been in- corporated to manufacture and. sell automatic drink dispensing machines, with an authorized capital stock of $11,000, all of which has been sub- scribed and paid in, $1,000 in cash and $10,000 in property. Detroit — The Pennington Awning Co., 11800 Kercheval avenue, has been incorporated to manufacture and sell awnings and similar goods, with an authorized capital stock of $100,000, of which amount $50,000 has been sub- scribed and paid in, $11,587.38 in cash and $38,412.62 in property. Cadillac — The Cadillac Flushlite Door Co. has been incorporated to manufacture doors, window sash, wood products, with an authorized capital stock of $10,000 preferred and 4,000 shares at $5 per share, of which amount $20,000 has been subscribed, $6,750 paid in in cash and $1,500 in property. Lansing—The Lansing Manufactur- ing Corporation, with business offices at North Lansing, has been incorpo- rated to manufacture auto bodies, etc., with an authorized capital stock of $30,000 preferred and 30,000 shares at $1 per share, of which amount $50,000 has been subscribed and paid in in cash. Detroit—The Briggs Manufacturing Co. has entered into a contract with the Savannah River Lumber Co., of Savannah, Georgia, whereby the latter company will furnish the Detroit body factory between 75,000,000 and 100,000,- 000 feet of hardwood materials valued at approximately $7,000,000 over a per- iod of three years. Kalamazoo—The property of the General Equipment ‘Co. has been sold to Harry H. Levene and Gerald H. Allen for $102,000. This sale was au- thorized by Judge Weimer of circuit court, who directed Maurice E. Mc- Martin, receiver, to dispose of the prop- perty. Allen and Levene were former- ly proprietors of the Allen Electrical Manufacturing Co., Detroit, and came to Kalamazoo as a unit in the merger of the Dearborn Equipment Co. and the Allen Electrical Manufacturing Co. together forming the General Equip- ment Co. When the parent company had financial difficulties, Allen and Levene withdrew and established the Ajax Electric Co. “We are now in possession of the North Pitcher street Ipant,” said Levene, “and plan to con- solidate all our activities there. We will manufacture all lines of garage equipment, both mechanical and elec- trical, and expect to operate at full capacity.” ~ , a» a ¢ < , . 4 = : Cal i et. 4 a r a i 4 a 1% * v - >» a i » i . ' Loi i at » 4 \ e * ; s < 5 * oat x i A. ; | f * J . a < 7 . ‘ { i - ? i i { ‘ - & | - ; t ‘ i, 4 & < < “| i | < - * — ay en neesiceere, Mlme. ge 4 s ’ January 11, 1928 MICHIGAN TRADESMAN The Name Lumberjack of Modern Invention. Grandville, Jan. 10—Young people back in the sixties were made to be- lieve that “Early to bed and early to rise makes a man healthy, wealthy and wise.” To-day young people know better or think they do. Twelve hours labor was a day’s work, anything less being nothing but lazy shirking. In the mills the twelve hour day was not evaded. The men were paid the going wages and there was very little complaint at that. Strikes and lockouts seldom oc- curred and it may be doubted if the present generation is any happier than their fathers under the twelve hour rule. As a youth of sixteen I was expected to arise a half past four in the morn- ing, see that the hired girls were up and had ‘breakfast ready for the mill crew in time for the men to be at their work at 6 sharp. I recall that my duties at the mill required my presence in the basement, where I labored until noon in autumn without sight of the sun. At noon I came forth for the midday dinner, and was at my task at 1 o’clock, so that I saw the shine of the sun only about an hour out of the twenty-four. Content? ‘Sure, as happy as a lark. Didn’t know any better. However, I realized the value of time when one of the three millowners established a twelve hour working day, no time off for eating. Twelve hours steady peg at work—breakfast at 5:30 and supper at 6:30. As for the storekeepers, they put in at least fifteen hours. The mill hands did their trading after work was done at night. As for wages they got not over one-fourth the present wage. There was no kickin> or even growl- ing over the long hours. Such were taken as a matter of course. In the logging woods during the winter months, when the days were short, such hours were in a measure curtailed. One might imagine tre woods were a hard proposition for the laboring man. This did not seem so, however, since the farmers out around were even harder on their help than the loggers and millowners. I call to mind a young friend of mine who hadi tired of the severe labor of the woods and decided to try his luck ona farm. He was gone about a fort- night. He came back to the woods bearing the look of an injured panther. “Didn’t like the farm, eh?” said I. “T like it,’ he almost shouted. “T wouldn’t work for a blasted mossback again if he’d give me his old farm.” I learned from the young man that mill and’ woods were akin to paradise in. comparison with the work of sod- busting. ‘Instead of twelve hours, the man of rural habits always had work for his help during every waking hour. He had worked by lantern light mow- ing away hay until after 9. In the morning the farmer was up at 3 and routed out his help. There was abso- lutely no rest from earlv dawn until late at night. Two weeks were suffi- cient for this man, who came back to the woods satisfied. Another thing sometimes puzzles me and that is so much talk about lumber- jacks. During the time I was a resi- dent of the lumber woods, and that was-from the early ‘fifties until the late seventies, I never once heard a pinewoods man called by that title. It is a term of modern invention made to fit into those new stories of the pine woods never heard of until doled to the public from one with a sublime dis- regard for facts. The early-to-bed and _ early-to-rise theory for long life was well drummed into the skulls of the boys and girls of an early day, and when one comes to look over the lives of those times it does seem as though there might be a small bit of truth in the quotation. Too much meat food is discounten- anced in modern days, and yet how was it with the hardy redman who lived almost exclusively on foods supplied by the chase? Many of them rounded out a good old age, despite the fact that red meat was the chief of their diet. Distance lends enchantment, it is said, and doubtless this is true. The wild animals of the woods were of a very ferocious nature, we are told, and yet, although I roamed the woods as a small bov, seeking cows to round them into the ‘barnyard, I never was assailed by either wolf, bear or wildcat. I was lost in the deep pine woods for the greater part of a night when a small lad, and yet, although I heard owls screech and various noises of a somewhat disturbing nature, never came an assault from a wild beast. As a schoolboy I read many stories of narrow escapes from wolves, also from bears and panthers. Even though these animals abounded in the Michi- gan pine forests they were not given to raiding humans, contenting them- selves with robbing a settler now and then of a pig or a chicken. Backwood's merchants were as de- termined to win by putting in all the time not given to sleep behind their counters at the store. From 9 until 11 o’clock was the usual closing time at night. Besides keeping such hours they usually kept open store from two to four hours every Sunday. Nobody seemed to object to those methods and the store men believed them necessary if they would succeed. iWhat short days we now have in comparison, and yet {there are those who advocate five days work per week and less than eight hours per day. It may be noted that all the troubles with strikes and lockouts have come with these shorter hours for labor. If it is such a boon why so much dis- content and labor union wars? The lumber woods were not such bad places to live after all and many a man looks back to those days with a good deal of solemn satisfaction. Old Timer. ———_2-22 When On Your Way, See Onaway. Onaway, Jan. 10—George B. Peter- son has leased the Frank Wilson building for his meat market and has thrown his hat in the ring with the re- mainder of the merchants in the down town district. For a number of years “Bernie” has conducted his ‘business in connection with Lobdell-Emery store, but has decided upon a more central location. Once more the roads are nearly bare; warmer weather has replaced the cold snap of last week and autoists are wheeling to their heart's content, en- joying the mild atmosphere and prophesying an open winter. That's all right, so far as it goes, but we may ‘be borrowing on the future. The fire alarm which called out the fire department to the big Lobdell- Emery sawmill and gave us another scare proved to be an escape of big quantities of steam instead of smoke. That’s the kind of a fire to have; it rids the fire room of surplus energy without doing any damage. A few years ago practically all streams in this vicinity which were capable of. floating a log, tie or post, were dammed to make them navigable. These structures have about become extinct, only the remnants being in evi- dence to remind us of lumbering days. Now the beavers are “carrying on” and the same streams, together with many smaller ones, are built up with beaver dams. The world’s greatest engineers are constructing, seemingly over night, dams which one would imagine would take months to ac- complish. It is worth one’s while to watch their progress and study their methods, Squire Signal. OR the wholesaler and the retailer, a nationally adver- tised package of food is a sound investment every time. It is like so much money in the till. It always has a buyer. To the consumer, a nation- ally advertised food is a tried and proven friend, for the public knows that inferiority cannot endure under the powerful spotlight of pub- licity. Because of the national ad- vertising back of Postum Products, we can guarantee the sale of every package. POSTUM COMPANY, INC. 250 Park Ave. Postum Building New York Post Toasties, Postum Cereal, Grape-Nuts, Instant Postum, Post’s Bran Flakes, Baker’s Coconut, Baker’s Chocolate Baker’s Cocoa, Post’s Bran Chocolate, Log Cabin Syrup, Minute Tapioca, Jell-O, Swans Down Cake Flour rT RP ie re a “twenty years. 8 RENEWING OLD HEIDELBERG. In taking it upon himself to raise a fund for the reconstruction of Heidel- berg University the American Am- bassador to Berlin has not only given remarkable evidence of his own fidelity to his German alma mater, but has forged a new link in the friendship be- Heidel- berg has always held a place in Amer- ican affection. It has been the school of hundreds of our young men who have taken up graduate work in Eu- rope. But beyond that it has always symbolized the Germany we have hon- ored and liked, the Germany which even during the war we distinguished from the Imperial Germany of the bloodthirsty brute who planned the war he started in 1914 for more than Heidelberg has meant “The Student Prince,” the Germany of youth and music and beer. The money which Ambassador Schurman is raising—he is reported to have received already half of the $400,- 000 considered necessary—will be used to reconstruct the old main building at Heidelberg and to provide new lec- ture rooms. Since 1912 the Baden Ministry of Education has been en- deavoring to obtain the money for these renovations and only last sum- mer petitioned the Diet for 1,200,000 marks, asserting that if something were not done immediately Heidelberg would lose its position as one of the leading German universities. The Diet, however, was unable to grant the nec- essary credits, although it promised to endeavor to provide them within the next two years. It is no wonder that the college authorities, the city administration and the entire population of Heidelberg have received the news of Ambassador Schurman’s action with enormous en- thusiasm. It will be sympathetically received in the United States and ap- preciated as a _ graceful gesture of friendship toward Germany in which the country Dr. Schurman represents may claim some share. tween Germany and America. NEAR THE RECORD. Failures during the year just past came within 2 per cent. of the all-time record, according to the compilation of R. G. Dun & Co. The total was 23,146 and 6 per cent. above the number in 1926. Liabilities reached the sum of $520,104,268, or 27 per cent. higher than in the preceding year. While it is pointed out that the larger number of firms in business does not make the increase very adverse, the figures can- not be regarded as altogether satisfac- tory. Since 1924 the failures each year have topped the 20,000 mark, but ap- parently with little reflection on the claims of abundant prosperity. A chart showing the rise and fall of failures by groups indicates that since the middle of 1925 there has been a small but steady gain in the number of defaulting manufacturers. The in- crease in failures among traders was slight from that time until toward the end of 1926. The mortality among general stores last year showed a rath- er marked rise. Cloth and clothing manufacturers have apparently been able to cope with conditions to better MICHIGAN TRADESMAN advantage because a falling line is shown. It is probaby true that the higher wages now being paid and the great amount of “success” material that is broadcast have induced many to en- ter activities for which they are not fitted. On the other hand, competition is taking toll of even the most ex- perienced, count years in business ahead of keep- ing abreast of changing conditions. VERY LITTLE LET-UP. Retailers continue to make fair progress with their clearance saes. The variation in results, however, is still a feature of reports received, and no doubt those sections where merchants find it difficult to match the figures of a year ago are suffering from the back lash of the fall reaction in indcstry. Considering the extent of the reces- sion in recent months, which is being disclosed as the statistics are issued, it is not surprising that purchasing power has dwindled somewhat. The surprising thing would be to see retail volume in all sections continue to make the increases which were a feature for so long a time. It grows evident that the average consumer, despite the extra burdens he has assumed in the past few years, has let up very little in his day-to-day pur- chases. These expenses beyond his former budget might be cited as his mortgage where he has bought a home, the cost and upkeep of his car, the in- stalments he is paying and the insur- ance premiums he must meet. As long as employment conditions are good these additional charges im- posed no great check on the ordinary purchases of large numbers of people, but once there was slackening economy became necessary and the stores felt the effect. especially of those who START OF PRICE WAR. In the automobile field there is seen the start of a price war among the largest producers before which former competition pales. The contest is apt to make the going even more difficult for the smaller manufacturers and even hurt some of the big fellows before it is over. Similarly, it is predicted that cempeting about ready to turn their guns off the independents and _ start shooting at each other. The enterprising mancfacturer or merchant can usually be depended up- on to take good care of himself. This has been demonstrated in the automo- bile business in the past when, despite the gains of the largest producers, some of the smaller makers have done quite nicely. Similarly, in the retail field the com- petent small concern in many instances sucecssfully fought off mail-order com- petition, until finally the farmer got his automobile and the tide turned against the catalogue houses. To offset chain competition it is likely that the small merchant will find his best defense in “trading up” because quantity business is so often done along price and not quality lines. That this defense is causing a definite trend may be noted in the growth of the specialty shop business. chain-store systems are PROBLEM OF PROFITS. The predicted revival in industry, some evidence of which is seen, should act to keep distribution volume up to a satisfactory level. although some time may be necessary to restore the kind of purchasing that will bring trade up to its former pace. Signs of improve- ment are noted in the steel industry, railroad and automobile specifications are sent in. Makers of agricultural im- plements also appear to find a better demand due to the gain in farm income last year. Throughout the annual reviews and forecasts dealing with industries the theme has been qualified optimism. In many cases the statements dealt with the problems connected with the busi- ness and particularly the matter of dwindling profit margins. A year ago this point was neglected, but in the last twelve months most manufactur- ers have received a demonstration of how a slackening in operations at the prevailing price levels can sheer off profits very quickly. In short, when small profits are made on a large volume, these profits all but disappear when there is any interruption to volume. It is self- evident that prices cannot very well be advanced when demand falls off, unless a different system of selling comes into vogue. PAID IN FULL. Sir Walter Scott and Mark Twain have had a considerable number of less famous associates in the noble art of paying debts which were not legally and perhaps not even morally such, except in the eyes of the debtors. The latest addition to this company is Reuben H. Donnelley, 63 years old and critically ill in a Chicago hospital, who gave himself a happy new year by giv- ing one to three hundred persons who received 27 cents on the dollar when the brokerage firm in which Mr. Don- nelley was a partner failed. That was twenty-two years ago. The firm ob- tained releases in full from its cus- tomers and everybody supposed that the incident was closed — everybody, that is, except Mr. Donnelley. During the intervening period he has been very successful in printing and publishing and now crowns his satisfaction by an act which enables him to feel that he owes no man. Some persons will call his action quixotic, but more will see in it a romantic idea of justice which does distinct credit to human nature. A FITTING MEMORIAL. There is graceful symbolism in the project to erect as a memorial to Christopher Columbus a giant light- house in the harbor of Santo Domingo which may serve as a beacon not only to ships but to the airplanes which are making our twentieth century voyages of discovery. Pioneers of the new air route which Lindbergh is opening be- tween North and South America will think of the great explorer with new sympathy when they sight his beacon. The risks they run are in some way comparable to his risks, but they know much more about their destination and have lighthouses to guide them along their route. It is also fitting that the memorial should be the joint project January 11, 1928 of the countries of the two Americas. We have a common debt to Columbus. While he was not the real discoverer of America and has long received cred- it which did not belong to him, yet he first made the New World known to Europe and pointed out the path to the Western Hemisphere. SHAKESPEARE’S THEATER. We all like to see the girls win. Miss Elizabeth Scott, a young London architect, has been chosen o build the new Shakespeare memorial theater at Stratford-on-Avon—a theater of “dig- nified simplicity,” to cost only three- quarters of a million. “Shakespeare,” says Miss Scott, “has always been my favorite poet.” We wonder if Miss Scott would have been Shakespeare’s favorite architect. Perhaps the photo- graph of her model does not do it justice. But if Shakespeare were to revisit us we can imagine him mistak- ing Miss Scott’s theater for a very, very beautiful filling station and driv- ing up to its portals and asking for ten gallons of gasoline and a quart of oil. If you take this to mean that we don’t consider Miss Scott’s effort to be especially inspired you will not be far wrong. DRY GOODS STAPLES. Few features of interest outside of the pricing of certain underwear, hos- iery and blanket lines were to be found during the week in the textile markets. Silk hosiery was reduced, although the leading factor held to former qcota- tions. Cotton goods lines were quiet, the reaction in the staple offsetting the curtailment in output recenly made effecive. Despite a poor year from a profits standpoint, it was shown that new records in silk imports and con- sumption had been established last year. The woolen market was quiet and waiting upon the results of retail clothing clearances. sce eeseeeset ieee People who go about with their cars open will agree that “reaction” is the commonest word in the American language—always excepting the eter- nal and unconquerable favorite “I”. And yet “reaction” is quite useless when it isn’t simply meaningless. Everywhere, at all hours of the day, Americans are saying to each other, “What was your reaction to it?” “His reaction was favorable,” “She reacted to it like I did,” when all they mean is, “How did it strike you?” “He thought well of it” and “She felt as I did.” There must be some quality in the word beyond its brute meaning which has escaped us. Merely to ask a friend what he thought of something isn’t enough; it is politer and more in- teresting to use a word which will en- noble the trivialities of daily enquiry and give them a_ pseudo-scientific smack. But perhaps we are alone in our condemnation; perhaps we are be- hind the irresistible sweep of the times; perhaps, in our reaction against “re- action,” we are reactionary. The most profitable investment a young man can make is to give his very best and exclusive services to his employer and let outside interests alone. 2 — = € » ; < ‘ » i * * ¢ * oF ~ 4 u t i s “| 1 a j < > - | ~.™ qj » e &. ¥ ' # ‘ - - ese 4 a egg January 11, 1928 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. Last week was a season of sadness in the Tradesman office, owing to the death of five life-time friends and patrons of the ‘Tradesman. I cannot now recall a period when we have been called upon to mourn the loss of so many friendly spirits as was the case last week. The first death was that of Frank L. Cornell, clothing merchant at Sun- field. When I started the Tradesman he was a clerk in the general store of T. J. Norton, at Oakfield Center. He was so anxious to perfect his knowl- edge of merchandising that he wrote me many letters pertaining to mer- cantile matters, on which I gave him the best information I could command. In 1885 he engaged in general trade at Griswold, subsequently removing his stock to Sebewa, where he was suc- cessful for many years. During this time he specialized in handling eggs, making three sortings before shipping them away. ‘The largest and_ best eggs went out in clean unstenciled cases to Boston, where the receivers stenciled the cases “Hingham, Mass.”, which enabled them to obtain the top market price for eggs classified as “nearby.’”’ His seconds were shipped to Buffalo and his cracks and dirties went to Detroit bakers. This arrange- ment enabled Mr. Cornell to pay more for eggs than his neighbors in trade who marketed their purchases in the usual manner and contributed much to his success in the mercantile field. The second death was that of John J. Dooley, whose long career as a traveling salesman entitled him to commendation and respect. He was generous to a fault and had many warm friends in the trade, in hotel circles and among business men_ generally who sincerely mourn his death. A noted characteristic of the deceased was the length of time he stayed with his employer. He was with one house —the Bucklen concern in Chicago— for about a quarter of a century. This long connection spoke well for the em- ployer as well as the employe. The third death was that of Harry J. Aarons, who had to yield ultimately to the ravages of a malignant cancer of the throat. Since his affliction eight years ago, Mr. Aarons made twenty-seven trips to the Mayo sani- tarium at Rochester, ‘Minn., in the hope of effecting a cure. .Several times during the interval his death seemed inevitable, but his intense vitality sus- tained him through these crises. The death of his mother, five years ago, left him and his sister, Beckie, the only members of the family to occupy the fine family home at 113 Maple street. His sister’s devotion to him enabled him to remain at home until last September, when his removal ‘to the hospital became necessary. And there, after long suffering, his life ebbed away peacefully. My last call on Mr. Aarons was at his home on labor day. He was un- able to talk above a whisper and his sister—who has better ears than I have—translated his conversation to me. Always a town boomer and an ardent advocate of civic righteousness, Mr. Aarons’ sole thought was concern- ing the city of his adoption, which he loved with all the ardor of his un- blemished manhood. I have never known a higher type of citizenship than that exemplified by Harry Aarons, who never considered himself or any selfish or personal interest when the good of the community was at stake: Born into the beautiful ‘belief of the Jewish church, he was so broad in his ideals and so liberal in his viewpoint he could see good in all religions and his support of all moral and religious organizations of Manistee was con- stant and generous. The esteem in which he was held in the community was unfailingly shown by the ringing of the chimes in a Roman Catholic church while the funeral was in prog- ress at the Masonic Temple under the joint auspices of the Masonic and Knights of Pythian ‘bodies, in both of which organizations deceased was an enthusiastic member. T have never known of such a cir- cumstance before and I voluntarily doff my hat to the big hearted and broad minded priest who consigned the traditions of his time-honored organ- ization to the dust heap of the cen- uries in order to do justice to the de- votee of another—and older—religion whose life was an outstanding example of all that is good in all religions. I think I would disappoint my friend Aarons if I did not improve this op- portunity to testify to the remarkable fidelity of his sister during the long and painful illness of the deceased. Miss Aarons not only assisted her brother in the store, but was his con- stant companion until the critical per- iod of his illness forced his removal to the hospital, three months before he died. I have never witnessed an in- stance of greater faithfulness and sisterly devotion than was involved in the relation of these two congenial spirits. If Miss Aarons decides to continue the business established by her father and continued so success- fully by her brother, the people of Manistee will have an excellent oppor- tunity to show their appreciation of her long-continued fidelity and untir- ing fealty to her brother by giving the store their undivided support. The fourth death was that of J. L. Norris, of Casnovia. I first met the father, A. Norris, the week the Trades- man was started back in 1883. I called at his store to solicit his subscription and was told he was at work on his farm, just outside of town. I walked out to the farm, presented my plan of conducting a trade journal in the in- terest of retail merchants and secured He was my good friend as long as he lived and’ ‘his son inherited that trait from his father. The in- heritance also included a high sense of honor, faithful attention to ‘business, fidelity to home, church, lodge and the community in which he lived. No matter what Mr. Norris was called up- on to do, he did it well. He leaves a vacancy in ‘the social, religious and mercantile life of Casnovia which will be hard to fill. ; The fifth friend to be called to her reward was Mrs. Charles S. Hazeltine, who passed away at Butterworth hos- his order. pital, Grand Rapids, on Friday. Mrs. Hazeltine was respected and beloved by all who knew her for her frank, open honesty, her sound judgment and her sympathetic understanding. Per- haps her most striking quality was her mental vigor and flexibility. She main- tained, to the very end, an open- minded hospitality to new ideas and fresh points of view, and was fond of saying that she felt she had grown in her knowledge of the truth. It was this quality which kept her mentally young, and from it flowed the lively interest which had not abated even after several severe attacks of sickness had sapped her strength. She will always remain in the ‘treasury of memory as an outstanding example of the type of woman whose rare quali- ties of mind and heart established the confidence in which others rest. Hers was the faith that made faithful. In all her relations she was firm and un- flinching if a principle were involved, but ready to yield points of minor im- portance ‘because of her great love of justice and her desire to be fair to all sides. She walked among us holding herself as one of the least, but in reality a revered leader, a woman of signal integrity and deep spirituality. I think the editor of a trade paper comes to regard his patrons in a dif- ferent light than is the case with any other kind of publication. The ordin- ary publisher does not know any con- siderable number of his patrons, even by name, but the editor of a trade paper meets nearly all of his readers personally, sooner or later, and be- comes pretty well acquainted with all of them by correspondence on trade topics. This personal touch results in a nearness which often developes into close personal friendship, based on an appreciation of the character of each other. Much as I enjoy the patronage of my patrons, because they think I am giving them value received in a business way, still more I cherish the thought that these associations must eventually result in personal friend- ships, based on mutual regard, which time can never sever and even death cannot obliterate. Because of this beautiful relationship between patrons and publisher—a re- lation which has been assiduously cul- tivated and encouraged ever since I started the Tradesman—I have come to regard every patron as a personal friend and the death of any customer affects me greatly; the more so as the years go on and the list of long-time friends gradually becomes reduced. E. ‘A. Stowe. —_——--~> Record Year in Auto Products. The automotive industry's produc- tion in 1927 has been substantially be- low the level of 1926. This does not reflect any change of attitude on the part of the consumer toward the automobile as an agent of transportation, but simply reflects the fact that one of the large producers was out of production for a large part of the year. Except in the price field occupied by that producer, buying has been well sustained. The business of the truck section of the industry has been good. I see nothing except soundness in the general economic situation. This, together with the improved position of the agricultural sections of the coun- try, leads me to believe that 1928 will be a good year for general business. Credit is abundant and rates are low; inventories are low and, taking it all in all, I am well satisfied as to the outlook. With a year of good general busi- ness in prospect, I feel that the auto- motive industry may confidently look forward to a year of large volume. As a matter of fact, I feel quite certain it will be greater than 1927 and will be greater than any previous year. We should bear in mind that as the total number of cars in use grows larger each year, more cars reach the end of their useful life and have to be replaced so that the industry's from this source is constantly on the in- Then, we should business remember that there is a large number of ad- ditional families each year who find that a second or third or even a fourth car is required to meet transportation needs. I feel that the overseas markets offer wonderful opportunities for increasing our sales for many years to come. Gen- eral Motors is keenly interested in the development of its overseas business, both from the standpoint of its own operations as well as the beneficial in- fluence the development of a large ex- port business has on American pros- perity. Alfred: P. Sloan, Jr., President of General Motors. —_>2.+—______ Whither Are We Drifting? Recently I watched a Wyoming farmer plowing with nine horses. That is a circus stunt, but it was all in the day’s work to him, for he could not poss-bly afford to hire help at prevail- ing wages. crease. Few farmers can; they are ground between the upper millstone of the quota law and the nether of a tar- iff on nearly all that they buy. They sell in the world’s markets in compe- tition with virgin soil in Argentina and Canada, and they cannot bid for labor against protected industries. Plumbers in Chicago are getting $14 a day and will not work without a “helper,” who does little and knows less. The same grade of artisan in Germany gets an average of $7.50 a week, and hours are longer and cost of living higher. How long will these discrepancies endure? War’s inflation caused the transfer of a huge body of capital from the conservative creditor class to the in- experienced and less provident debtor and wage-earning classes. Since the war the number of persons in receipt of an annual income of $2,000 or more has quadrupled in this country. Upon this foundation the nation’s prosperity has been largely bottomed. But is that foundation secure? When the largesses of inflation have percolated down to their normal level and when wealth has again gravitated to its ap- pointed place in the hands of the prudent and thrifty, what will happen to the orgy of spending? W. B. Sheppard. —_+-.—____ After all is said and done the careful man is the best safety device ever in- vented, 10 GONE TO HIS REWARD. Death of the Leading Citizen of Casnovia. Casnovia, Jan. 7—J. L. Norris, for more than ten years president of the Farmers’ and Merchants’ State Bank of Casnovia, and otherwise prominent in business and social affairs, died Jan. 4 after an illness of several months. He was 66 years old. During the forty-four years he was active in business he held various offices of trust, among them trustee of the Casnovia schools for twenty years, township clerk for three years, and village president for a number of terms. He was president of the Farmers’ and Merchants’ bank until his death. Surviving besides the widow are two sons, Leon and Harry, three grand- children, two sisters, one of Casnovia, the other of Colorado Springs, Colo., and other relatives. Funeral services were held to-day. Biographical. James L. Norris was born at Climax, Kalamazoo county, Feb. 16, 1861. When he was 9 years old the family removed to Eaton Rapids, where they remained three years. In 1873 they James L. Norris. removed to Casnovia, where the fam- ily has resided ever since and where they have been identified with the mer- cantile business and the grain trade continuously for the past fifty years. Mr. Norris was educated in the public schools of Casnovia, Newaygo and 3ig Rapids, after which he spent sev- eral months in Swensburg’s Com- mercial College, in Grand Rapids, in 1881, when he returned to Casnovia and entered into co-partnership with his father under the style of A. Norris & Son. The business consisted of a general store, an elevator and a drug store, the latter of which was managed by the junior member of the firm. This co-partnership relation continued until 1898, when James purchased his fa- ther’s interest. Four years later he disposed of the mercantile business, re- taining the elevator and grain trade. Twenty-one years ago he admitted his son, Leon C., business, which has since been con- ducted under the style of J. L. Norris & Son. Mr. Norris was married June 3, 1884, to Miss Effie Squier, of Casnovia. They have two children, Leon C., 41, who has been identified with his father in to partnership in the MICHIGAN TRADESMAN the grain trade and Harry aged 35, who has been a partner with his father in the farming business under the style of J. L. & E. H. Norris. The firm has 400 acres of land under the plow ad- jacent to Casnovia. They specialize in short horn cattle and Duroc-Jersey hogs, being regarded as leaders in both lines. Mr. Norris was a member of the Masonic lodge of Casnovia and DeWitt Clinton Consistory of Grand Rapids. All he needed to be a 33d degree was the 33d degree. Mr. Norris was President of the Farmers and Merchants’ State Bank of Casnovia. He was first and fore- most in every movement having for its object the betterment of the com- munity. Mr. Norris attributed his success to patience and hard work, but those who knew him best will probably agree with the Tradesman that careful train- ing, long experience and native shrewd- ness were also dominating factors in his career. Mr. Norris was character- ized by his friends as having an even temperament. He was the same pleas- ant gentleman to all who came in con- tact with him. He was easy to ap- proach and ready to accommodate, even in the midst of exacting burdens devolving upon him in connection with his numerous duties. In no trying situation did he lose his balance, but calmly and efficiently he met any and every emergency. So uniformly just was his treatment of his customers that all had a kindly regard for him; and although his decisions and actions were always in accord with strict busi- ness policies, he offended none so seriously as to make an enemy of any- one. Equability of temper and a sys- tematic way of doing business were his strong points. He was absolutely reliable and truthful in his dealings and knew when to talk and when to remain silent—rare qualities indeed— and proved himself to be an able and safe administrator of affairs. — 2+ 2+ +___ New Powder Compact. A new powder and rouge compact is made after the fashion of a small memorandum book. It is covered en- tirely with leather and a gold scroll design worked out in border effect with a center motif.« A small concealed clasp is released when pressed, show- ing the cover equipped with a mirror and two pouches, the larger one car- rying the powder and the small one the rouge. Refills may be purchased separately at any time. The colors include, red, green, purple, black, tan and beige. For evening the same model is shown in both silver and gold finished leather. —_>-+—___ Evening Girdles Selling Well. In the corset sections it is noted at present that the lightweight afternoon and evening garments are far outsell- ing the heavier daytime models. Step- ins and girdles are wanted in the small sizes and mostly by the young folks for holiday wear. Some of the best sellers are made with the French “pantie” attached. With most of] these garments brassieres are ‘sold bringing up volume in the corset dey partments. WoRrRDEN GROCER COMPANY The Prompt Shippers When You Sell Anyone Morton House COFFEE They Know Your Store Is Right WORDEN (GROCER COMPANY Wholesalers for Fifty-nine Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver January 11, 1928 “| NE of the strongest reasons for A R87 the selection of this Company ess 24) as Trustee is its corporate status and responsibility. Another is the per- manence of its existence; its organization is always maintained and its officers are always accessible. A corporate Trustee is impartial; it has no interests to serve except to carry out exactly the terms of the trust and to protect the beneficiaries. THE MIcHIGAN TRUST COMPANY The first Trust Company in Michigan ” x m, " < ‘ e w > » < é ’ ok - ° te ——” ~ «< B “4 wo é 4 +) ah ax | v7 Ce e . < é y ; ° te »- < 8 € a i yo a a , January 11, 1928 MICHIGAN TRADESMAN 11 Fish and Game Must Be Protected. Grandville, Jan. 3—Conservation of various natural advantages has begun none too soon in Michigan. Down in Indiana they are resuming the pump- ing of oil where once large wells sent the fluid to the surface in thousand barrel lots. When these wells began to fail they were plugged, abandoned and new fields farther ‘West entered upon. How- ever, coal oil is not, as was once sup- posed, inexhaustible. Like the timber- ed areas of the State, the great fish supply and other wild life it is going the way of all things earthly and may- hap the time may come when the crude kerosene will become a thing of the past. What will take the place of this oil? Nobody can answer. The sudden gush of oil near Muskegon is simply the tapping of a supply which was long ago suspected and once an attempt to tap was made. That was a genera- tion ago. ‘To-day success seems cer- tain. When old fields give out, new ones are discoverd, so that up to date the country has not suffered from lack of oil. Undoubtedly, however, there will come an end to all this oil and America will stand dazed, wondering what to do next. ‘Then there are the fisheries and wild land life which have decreased with dangerous rapidity within late years. The waters bordering Michigan have been depleted of many well known fish. so that people are even eating dogfish, a sort once considered scarcely fit for anything but land fertilizer. Sturgeon are said to be almost an- mwhilated, while once they were so plen- tiful as to be a nuisance. The sturgeon is now a valuable fish, not only for food, but for other purposes. I can well remember when no white person would think of using this fish for food, while now it has become a delicacy. These fish were not considered worth the spearing, even the lowly sucker being preferred. However, we shall not be bothered with an over supply, since time has erased that one time big fish from our streams and rivers. With the fish on the down grade, many kinds completely destroyed, how long will it be before the last one has been removed from Michigan’s waters? Despite all efforts at conservation, the fish are fast going, while it is the same with the wild life of the hills and woods; even the woods’ themselves fast dropping out of existence by means of axe and fire. Despise not the day of small things, even the birds whose very existence has not been as fully valued as it should have been. Bird life, as well as all other small things which run as well as fly, has been nearly obliterated in Michigan. It was, indeed, a misfortune when Tames Oliver Curwood passed on. He had a living understanding of animals, including birds, and knew well what was necessary to be done to save the State from complete wild life depopu- lation. Perhaps there is another to take his place, but he has failed to show up to date. It would seem that people ought to learn from experience. It is said the burned child dreads the fire, but our pioneer people acted under the simple idea that our timber would last for- ever and that wild life was fit subject for the sportsman’s rifle and rod, with no expectation to see the end. That an end to fish and birds in Michigan is not far distant is as plain as a pikestaff, and it would seem that we as a people should get at a remedy ere it becomes too late. Right now the State’s war on our birds is having its effect. There is not one sparrow left alive where there were twenty one year ago. Why will our lawmakers turn a deaf ear to facts and continue on their destructive way? Speaking of fish. Every grocery store in the State a score and more years ago sold whitefish and lake trout to customers, as well as the whole codfish from the Eastern mar- kets. Why are there none to be had to-day? Simply because of the fact that these fish are no longer to be had in such quantities as in days gone by. Lakes and rivers are being depleted with a reckless disregard of future necessities and the day is not far dis- tant when the waters of Michigan will lap its shores as barren of life as is the desert of Sahara. Is not this al- ready known of all men? Then why not awaken and fly the flag of distress until some public spirited citizens come to the rescue before the hour for sal- vation has passed? Our only hope is for an awakening ere it be too late. To be sure, we have destroyed for all time many species of bird and animal, yet it may not be too late to put a stop to present unholy animal destruction and see that a re- newal of life, liberty and the pursuit of happiness comes to those of the wild animal kingdom that still remain to us. Such a thing as an oven season for birds and wild animals should not again be known in Michigan, and a breaking of such a law should meet with swift and severe punishment. All this of course in order that our State may return to its old altitude in its preservation of wild, life. There are too manv hunters to-day, too many fishermen, teo many humans who seek to annihilate our wild popu- lation regardless. When once that population is exterminated, what has Michigan to offer for new settlers? What save a barren waste, made so by the billions of destructive insects which will swoop down (upon it in merciless array. “Whenever you hear a man prating about the Constitution, spot him, he’s a traitor,’’ was once said by an Ameri- can statesman. Likewise when you hear any person defending the slaugh- ter of wild life you may count him an enemy to our State and Nation. Old Timer. ——_>2..___ Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Fairfield Machine Co., ‘Carland. Jewett Radio and Phonograph Detroit. National Manufacturers Protective As- sociation, Grand Rapids. Miller Company, Vassar. Spring Lake Fuel Co., Dowagiac. Glencraft Land ‘Co., Ruth. Star Tent and Awning ‘Co., Detroit. Marvel Carburetor Sales Co., Flint. Central Michigan Exposition, Lansing Public Service Production Co., Lan- sing. Michigan Summerfield & Hecht Co., Detroit. Markesan Family Laundry, Detroit. Hoehle Construction ‘Co., Jackson. Union Furniture ‘Co., Detroit. Central Realty Co., Grand Rapids. Summerfield & Hecht Delray Co., De- troit. B. & B. Lumber Co., Iron Mountain. Longyear ‘Michigan Exploring, Mar- quette. Crary Products Corporation, Detroit. Michigan Water Power .Co., Grand Rapids. Lower Peninsula Power ‘Co., Plainwell Airport Building Co., Detroit. Good Service Laundry Co., Detroit. C. G. Spring & Bumper Co., of Mich- igan, Kalamazoo. Rex Robinson Furniture Co., Grand Rapids. Detroit Davenport Mfg. Co., Detroit. Simpson Construction Co., Port Huron Big Rapids Building Corporation, Big Rapids. Preston Lunch Room Co., Detroit. Zeeland Furniture Manufacturing Co., Zeeland. Sager Lumber Co,, Lansing. Co., WHITE HOUSE COFFEE Test it by your own Taste! You can best sell a product that you yourself like best. Test White House Coffee in your own home. Compare it with any other high We leave the judg- ment to you. We know you will recommend, FIRST. this coffee that is the fruit of 40 years’ experience in blending and roasting grade coffee—bar none! the choicest coffee bean the world produces. The Flavor Is Roasted In! “fam a sad” Ang Bint AS AY, COFFEE | DD see Ae ale 0 hd ONE POUND NET Boston - Chicago Portsmouth, Va. DWINELL-WRIGHT COMPANY Michigan Distributors—LEE & CADY o> ~ a SardERosseaol 12 FINANCIAL Business Expansion Brings Profits To True Investor. The true investor should not attempt to forecast what the range of stock prices will be in the immediate future. He is not concerned with market fluc- tuations and leaves the forecasting of these fluctuations to the speculator, who is willing and able to assume the hazards of his mistakes along with the profits of his judgment. The investor in stocks is a partner in the enterprises in which he has placed his money and is interested only in their true value and in their pos- sibilities of normal growth. In part- nerships it is not good practice for partners alternately to retire from and rejoin the firm as changes in the im- mediate outlook occur. A study of past records shows a growth in wealth and prosperity each decade, and until we have reached the limits of our population and industrial expansion we have no reason to as- sume that the future will be materially different from the past. The oppor- tunities of business to-day are greater than ever before, and industrial re- search, still in its infanccy, is opening heretofore undreamed-of vistas. To be sure, the last five years have been years of great and possibly ab- normal prosperity and the immediate future may show a distinct reversal. In order to protect himself against all possible hazards, therefore, the investor should confine himself to the highest grade corporations, owning his partner- ship outright, not on borrowed money. He also should retain a substantial proportion of his funds in cash items such as high-grade short-term bonds as a “hedge” and to place himself in position to take advantage of this de- cline should it occur. Under no conditions should a true investor give up his partnership in a cross-section of the great industries of the country. To do so would be to re- linquish his opportunity for growth with the country on the chance that he might be able to reacquire his partner- ship later at a lower cost. This he will leave to the speculator who is entitled to his profits if his prognostications are correct but who must suffer severely if he is wrong. 3roadly speaking, the influences which affect stock prices may be divid- ed into two major classifications, In the first class, we can put such causes as supply of money, interest rates, pub- lic psychology, technical position and other intangible and highly controvers- The second class includes the more tangible and direct such as ial considerations. considerations, Management, earning power and growth of an in- dividual corporation or industry. It is with this latter classification that the investor is concerned. The companies in which he has be- come a partner should all be high- grade, and he must realize that the securities of such companies will com- mand relatively higher prices. It is futile, simply because a given stock is seemingly high, to dispose of it in or- der to invest either in a relatively lower class of security or in another true MICHIGAN TRADESMAN high-grade security equally high in price. Discrimination, however, must be used. Securities which have relatively over discounted a_ potential future growth should be sold. The wise in- vestor will also analyze the prospects facing the industries jn which he is interested and will endeavor to acquire first-hand knowledge of the manage- ment of the important companies in those industries. Diversification should be practiced, both as regards industry and individual corporations within each industry. If the investor, after a careful study of his position, has assured himself that his partnership includes only healthy companies in successful indus- tries, and if at the same time he has provided himself with a reasonable “hedge” of ready cash or of short-term bonds, he can with equanimity “for- get the market.” T. T. Scudder. ——_+ +. Branch Banking Here To Stay. Branch banking is not a new thing nor is it an experiment. Banks with branches have, in one form or another, existed in the United States ever since we have had banks. In most other im- portant countries branch banks are universal and the effectiveness of their operation is well known and under- stood. One great advantage possessed by a bank having branches—and an adwan- tage which has proved a great benefit to the places where such branches are located—is the ability of the bank to meet the fluctuating and seasonal re- quirements for loans. When money is needed in one district at a certain time, the bank prepares for this de- mand and transfers money | from branches where it is not at that time desired and, by virtue of its adequate capital, meets the requirements of its customers. : Branch banking banking results in larger units with their business spread out into many communities giv- ing better service in the form of bor- rowing facilities, lower interest rates and greater protection to deposits. Banking, like all public or quasi- public service, should be competitive only to the extent that the public con- venience or advantage is promoted, and this theory is expressed in some man- ner in all up-to-date banking laws. This means that banking is not a busi- ness which can be established by a person at any time or place he may de- sire. Banks must be organized and conducted so that the public will re- ceive the best service and the best protection. With the passing of recent years we have progressed rapidly in meeting and solving banking problems, and there is to-day a closer and more friendly re- lationship between State and National legislation. The supporters of each system have come to see more of merit and of purpose in the other, and, if one may read the signs aright, efforts of either to enact retaliatory legislation will be looked upon with suspicion by all those genuinely interested in pro- moting the best service which may be rendered by banks. The development of the Federal Re- Serve system, with its twelve branches January 11, 1925 Only When Helpful THE “GRAND RAPIDS SAVINGS BANK” feels it is “SERVING” only when the things it does for its customers are helpful to them in their financial affairs -- business or personal. Rendering banking service along broad and constructive lines for 56 years has established this institution in the confi- dence and esteem of business houses and individuals throughout all Grand Rapids. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ — SS neuen —— Kent State Bank “The Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding Twenty-Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank Square” Fenton Davis & Boyle Investment Bankers Chicago GRAND RAPIDS First National Grand Rapids National Bank Bullding Bank Building Phone 4212 Detroit “ Pee mums ncn sn * 4 q < 1 4 ‘e e ¢ a . + < re ei 10 < » « ‘ ¥ ¥ Pee f i | January 11, 1928 MICHIGAN TRADESMAN covering the United States, is founded upon the same principles that govern the operation of any branch banking organization. The success of the Fed- eral Reserve lies in its ability to meet the quickly shifting demands of busi- ness and! to mobilize its resources at any point where conditions may sug- gest the need. Branch banking is particularly suited to the temper of the times, in this country, where we all are after the most for our money in quality, econ- omy and service. People want the best as cheaply and as easily as possible. It is the day of quantity production, of rapid turnovers, of concentration and economy in overhead. It is the hour of specialization and of big capitalization. This spells but two things in busi- ness—mergers and branches. If this is true in practically all lines of industry and commerce, then banks cannot es- cape the necessity of keeping pace with the instrumentalities which must be financed by them. I share the belief that the day of Nation-wide branch banking is not far off; and I am not at all apprehensive of the results. Let us have fewer, but stronger and more helpful banks, and the Nation will fare better than has been its experience in many of its sections, particularly dur- ing the past few years. A. P. Giannini, President Bancitaly Corporation. —_—_>-. Money Rate Expected To Be Vital Factor. With the beginning of a new year, speculators in securities are accustom- ed to review events of the past twelve months and attempt to peer into future sufficiently far to forecast expectations for the coming year. Investors accustomed to using dis- crimination in selection of securities need not be greatly concerned over forecasts, although they may be able to gain a better background for study of financial situations by taking the viewpoint of the speculator at this time. For instance, the investor should not ignore economic develop- ments that may affect his holdings, es- pecially at this time, when security prices clearly have failed to reflect trade recessions. Conditions that may affect money rates should be watched by the in- vestor as well as the speculator. In looking over the forecasts for 1928, therefore, the investor should not be misled by optimistic business forecasts into believing prospective recovery will necessarily be translated into higher security prices. Stock market observers, though will- ing to admit signs are more plentiful of business recovery, are frank to con- fess doubts over the continued advance in security prices. They see too many possibilities of unfavorable influences. “With respect to the future trend: of security prices,” says John Muir & Co. in their annual forecast, “the most important factor during the next year will undoubtedly continue to be the quantity and price of money. “Recently a new feature in the money situation has developed. ‘We refer to the gold exports. According to the New York Federal Reserve Monthly Review, December 1, 1927, total net loss of gold for eleven months including that held under ‘ear mark,’ was $97,000,000. This figure is not re- garded as of serious proportions as yet. and recent Federal Reserve policy has invited exports. Mr. Mitchell, president of the National City Bank, recently said that a billion dollars of gold might be exported without en- dangering the credit situation. He re- ferred, of course, to the needs for legitimate commercial credit. “It is agreed by authoritative com- mentators that present stock prices represent a speculative raher than an investment basis. It must not be sup- posed that stocks would indefinitely maintain present levels if interest rates rise materially. The yield on a group of common stocks is approaching that prior to the break in March, 1926. “The situation requires a cautious attitude. The recent bidding up of normally inactive special issues is not a favorable sign, since it is usually as- sociated with markets nearing culmina- tion of a price movement. “In the event a substantial reaction develops, beginning perhaps in late January or February, we can well visualize many stocks reaching still higher prices on an ensuing advancing movement and’ their purchase attended with greater safety.” William Russell White. — >. Too Many Stores in Our Cities. American business men have reached the conclusion that there are entirely too many stores in our cities and the matter is now a problem with which the zoning authorities of the cities are engaged. ‘Too many stores have resulted dis- astrously to many of their owners, and have had a bad influence financial- ly by multiplying the number of busi- ness failures. Many persons who are not in business have an idea that all merchants are growing rich and they, too, will enjoy wealth if they can but get into a business. Often a man who has succeeded in farming gives up the life and industry with which he is acquainted and launches a business. Often we have seen these same men reduced to pau- pers, whereas had they continued one the farms they would have continued to accumulate wealth and would have been relieved of the worry incident to seeing the saving of a lifetime swept from under them. There are too many persons at- tempting to operate a ‘business who know nothing of business principles and methods, thereby not only con- ducting losing games for themselves, but making it hard on their com- petitors. —_+->——__ Financially Considered. First Girl: I like a man with a past, he is always interesting. Second Girl: I like a man with a fu- ture; he is more interesting. Third Girl: I like a man with a present, and the more expensive the present, the more interest I take in it. >. The difference between a stenog- rapher and a confidential secretary is that you can fire a stenographer. MUNICIPAL BONDS SILER, CAIRIPIENTIER & IROOSIE 360-366 SPITZER BLDG., TOLEDO, OHIO Phone, ADAMS 5527 1039 PENOBSCOT BLDG., DETROIT, MICH, Phone, RANDOLPH 1505 13 | ASK MR. STOWE He Knows What Our Collection Service Is Only one small service charge. No extra commissions, Attorney fees, List- ing fees or any other extras. References: Any Bank or Chamter of Commerce of Battle Creek, Mich., or this paper. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City. NAUDITS-SYSTEMS-TAX SERVICE” LAWRENCE SCUDDER & CO. ACCOUNTANTS AND AUDITORS 924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH. 313 PECK BUILDING, KALAMAZOO, MICHIGAN 452 W. WESTERN AVE., MUSKEGON, MICH. New York - St. Louis - Philadelphia - Boston Chicago - Washington .- — THE TOLEDO PLATE & WINDOW GLASS CGMPANY MIRRORS—ART GLASS—DRESSER TOPS—AUTOMOBILE—SHOW CASE GLASS All Kinds of Glass for Building Purposes 501-511 Ionia Avenue., S. W. Grand Rapids, Michigan Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Boston Denver Chicago Los Angeles WE SPECIALIZE IN BUSINESS OPPORTUNITIES If you want to Buy, Sell or Trade a business anywhere in Michigan, fill out and mail the Coupon below. MICHIGAN BUSINESS MARKET, 75 Market Ave., N. W., Gentlemen:—I am interested in Grand Rapids, Mich, 13 V0: a a a Selling Kind of Business CER Hs eee eee i OSI Location Preferred... City or Town.__- Glame@: 2. AGOlGeS 14 MICHIGAN TRADESMAN January 11, 1928 MUTUAL FIRE INSURANCE Reducing Fire Danger. The fire hazard should be consider- ed in the location and construction of all new farm buildings. Many groups of farm buildings are so located and constructed that any fire which might break out in one building would be al- most sure to destroy the whole group. When a new building is to be erected it is worth while at least to consider placing it where it will be reasonably safe from the fire starting in any other building and where it will not be a menace to other buildings. Concrete construction is being used on many farms, and it is especially de- sirable for smokehouses, incubator rooms, and any other small buildings which are exceptionally subject to loss by fire. The first cost of a well-con- structed concrete building generally will be greater than that of a wood building of the same size, but the con- crete will last practically forever, and will seldom need paint or repairs. A fire in such a building can do but slight damage to the building itself, and there is very little likelihood of its spreading to any of the adjoining buildings. ——_22>—__ Small Town Fire Protection. The small town with inadequate fire protection is inviting a fire disaster from a source which receives little of its attention. The man who desires to have a fraudulent fire finds the small town with inadequate protection an ideal spot. While the municipal de- partment in a large city frequently gets its machinery in operation soon enough to prevent spread of the set fire and sometimes even gets the evi- dence of arson before it is destroyed by the fire itself, the small town de- partment arrives too late with inade- quate equipment and the purpose of the criminal is accomplished without any effective barriers. Then the vol- unteer fire department is usually in- experienced in seeking evidence for fraudulent fires and this too is an ad- vantage to the criminal. This offers an additional reason for getting suffi- cient equipment and protection for the village. —_—_>+->—__ Residence Fire Loss. The increase in the residence fire loss is becoming alarming. The United States Bureau of Standards estimates the residence fire loss at $175,000,000. Concentrated fire prevention work before women’s clubs, schools and civic bodies, where the message of fire pre- vention may be carried into the home, will do much toward the reduction of the home fire loss. Many fire officials have ordered smaller lines to be used on res:dent fires together with the use of salvage covers. By concentrated work on both the prevention and extinguish- ment, the residence fire loss will be reduced. —__+2+2>—___ Voice Ex:inguishes Flame. Radio reproduction of a highpitched voice extingu shed sensitive flame about twelve miles away from the broadcasting station during a test from KGO recently. The experiment was witnessed by a number of scien- tists and students. A shrill voice was sounded by a man whose voice re- sembled a bird and as the vibrations were reproduced at the receiving end they caused the flame to flicker and go out. This effect of a strong high- pitched voice on fire has been known for a number of years but it had never been demonstrated by radio. > ___ Air in Store Aids Selling. Did you ever think of ventilation in connection with sales? Well, it is mighty important, especially in cold weather. -2 Fire Tank Truck. The usefulness of a fire truck in a California city extends far beyond the area provided with hydrants and city mains for it carries a large tank full of water in addition to pumping equip- ment. The idea was conceived by the fire chief as a means of protecting the country districts from grass and grain fires. On one occasion the engine ex- tinguished a blaze along the six-mile front with 250 gallons of water. ——— Fire Prevention Seals. Chief Ralph Smith of the Nyack, N. Y., fire department inaugurated a new prac‘ice in fire prevention. He enlisted the aid of the Campfire Girls to sell fire prevention seals to citizens in Nyack. These seals were for use on mail and packages and were sold in the same manner as the Red Cross seals during Red Cross week. ——_—_>-> Rescue Bag. To prevent injury to persons being taken from burning buildings, a com- bination bag and stretcher was de- signed to hold the victim securely while being lowered. The bands are fastened under the armpits and around the hips, whereupon the occupant is folded in the bag to give him further protection. ——_—_- 2 Defective Wiring. Defective wring was again the cause of a fire which resulted in the loss of $38,000 at Sioux City, Iowa. As the fire originated near an electric meter which had several wires leading from it, it is likely that current was short circuited, as no material near the origin of the fire was inflammable. —_2+-2.____ Mistaken Identity. It was their first target practice. The officer had worn his army pa- tience thin over these guardsmen. They just would not fire volleys. In disgust, he finally bellowed. “Fire at random.” A rookie yelled: “Which one is he?” OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Coats O70 LESS Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michiga1 WILLIAM N. SENF, SECRETARY-TREASURER The CAENTRAL Manufacturers Mutual Insurance Company Assets $3,194,142.55 Surplus $1,552,912.80 Is one of the 15 Companies that we represent The best protection, the lowest rates on FIRE and AUTOMOBILE INSURANCE write THE CLASS MUTUALS AGENCY 305-06 Murray Bui'ding Grand Rapids, Michigan STRENGTH ECONOMY THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES Lansing Michigan Combined Assets of Group $39,611,125.59 20% to 40% Savings Made Since Organization FIRE INSURANCE—ALL BRANCHES Tornado — Automobile — Plate Glass ce e , fi - , a (, \ - i: > ee j » » 2 January 11, 1928 MICHIGAN TRADESMAN 15 THE NAKED TRUTH. Florida Conditions Not So Bad As Pictured. It is always interesting to compare the observations of different people upon anything which appeals to the senses or the intellect. The preacher last Sunday illustrated the varying accounts of the life and sayings of Jesus in the four gospels by striking differences in the stories of people of integrity in every day life in giving accounts of what they saw in viewing the same phenomena or heard in listen- ing to the same speaker. I am impress- ed by the remarkable differences in the accounts given publicity about Florida and suppose the truth could be ascer- tained if some one were suff:ciently equipped to separate the chaff from the kernels. I learned from men whom I felt were competent observers, before coming down here, that Florida was in the dumps and it would take many years to recover from the orgy of speculation which reached its crest two years ago. This was illustrated by the empty apartment houses, hotels and commercial structures erected when the gambling fever was at its height. The greatly reduced rentals of houses and apartments; the lowered rates at hotels and boarding houses and the general quietness in the towns were cited as indications that the re- action which set in after the crazy years is still at ebb tide. In other words, speaking plainly, the State is under a cloud of depression. There is another side to this. The banking business is a fair exponent of general conditions. I have been ex- amining recent published statements and comparing them with those made three and four years ago. They cer- tainly indicate financial health. The assets are apparently quite liquid and while the deposits and volume figures have decreased, the borrowings have been greatly reduced and everything is in better balance, indicating wise management and a clear vision of re- sponsibility. All along the line bor- rowers have been urged to gradually reduce their obligations at each re- newal period, while no impossible de- mands have been made upon them. In spite of all vicissitudes, the banking situation in Florida is one of health and promise. In the record of bank failures during the reaction from the gambling epoch, Florida occupied an enviable position—less than thirty, as compared with any other state which has experienced a similar ordeal of speculation and has been followed by two and three and, in several instances, five times that number. In reviewing the statistics of other states I became quite proud of the sanity of the bank- ers of Florida under very trying con- ditions. Florida, during the past week, has been invaded by the frost king and the injury to tender plants is dishearten- ing, but in a few weeks new attractive growths will drive away the blues. Great fears have been expressed con- cerning citrus fruits that the losses will be enormous, but there are com- pensations and when the whole truth shall be known the causes for great apprehension will fade away. Prices of oranges have been so good that early marketing has ‘been stimulated and reliable figures are given that four- fifths of the oranges of Valencia county where we are located, have already been marketed, the net profits being far in advance of last year. Large growers who have complete arrangements for protection from freezing, have been in no hurry about harvesting their crop and so good oranges, the ‘best that Florida can produce, will supply the market demands in late winter and spring. This morning I took my market bag and sauntered to the Blue Goose Packing Grocers, where I hav2 been wont to go for some years te get the very best fruit for a small p.:ce, from rejected oranges too ripe to ship. The employe who waited on me was a philosopher. In answer to my ques- tions about the fruit losses he said: “Calamities come to every business connected with growing things out of the soil, butt adversity is usually the ac- companiment of a lack of foresight and thrift. Good locations for orange growers are rarely invaded by frost. Varieties have a good deal to do with frost injuries. People who think an orange is an orange, regardless of tenderness in varieties, are bound to suffer from their careless ignorance. The small grower who feels he cannot afford to invest in smudge pots as a protection, when a frost invasion comes, has to suffer. People without protective appliances who always think better prices are ahead and put off harvesting, often lose the entire crop by frost. If citrus growers use their heads and profit by the experience of others in selecting sites, choosing varieties and in management of their groves, they need have no apprehension about the outcome.” How true this is through the whole realm of agriculture: Providence favors the men who learn their busi- ness thoroughly and are always alert to take advantage of circumstances. Realtors seem to ‘be inactive here and are a discouraged lot. It isn’t any wonder, because in the first place there are too many of them and in the second place very few of them have a com- prehensive view of their proper func- tions. The dealers who improve prop- erty, making it attractive and service- able, usually reap at least a moderate reward, but most of them rely upon boundary stakes and publicity for their stock in trade and rarely reap a per- manent success. I have little patience with men in any business who expect success without rendering proportion- ate service. ‘Charles W. Garfield. De Land, Florida. oo “Balloon” Tie Offered. A tie having a “balloon” lining de- signed to eliminate wrinkles has just been developed. The lining is a rub- ber sac, which takes the place of the usual fabric lining, and which is in- flated by blowing into a small tube at its end. When the tie is taken off at night the sac is inflated and the over- night stretching of the tie fabric smooths out the creases and gives it a fresh-looking appearance. The lining is not bulky when deflated, the tie hav- ing a normal appearance. Use of the lining will be licensed to tie manufac- turers and will be featured in ties to retail at $1. +. Lace Favored as Trimming. The outlook for increased use of laces during the spring continues to improve. Wholesalers describe the trend as a real revival of interest in the merchandise, which has met with only a limited demand jor some sea- sons past. Many of the new dress lines, particularly of afternoon dresses, show considerable use of lace for trim- ming, either in the ecru shade or dyed to match the dress. In dinner and evening gowns many models are en- tirely made of lace. A’encon and chan- tilly types are particularly well regard- ed for the new season. FOR = ‘Ove original patrar” YOUR PROTECTION SARLES MERCHANTS’ POLICE and INSPECTION SERVICE The Original Patrol in Uniform, Under Police Supervision. 401 Michigan Trust Bldg. PHONES—5-4528, if no response 8-6813 Associated With UNITED DETECTIVE AGENCY Affiliated with 320 Houseman Bldg. The Michigan Retail Dry Goods Association An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. We Protect the Proceeds of Life Insurance GRAND RAPIDS TRUST CO. Grand Rapids, Michigan | 16 MICHIGAN TRADESMAN CASHING IN ON THE BREAST OF LAMB. Mluminating Pictures and Descriptions by D. W. Hartzell, Lamb Demonstration Specialist, National Wool Growers Association. The average American prefers lamb to mutton. This preference has brought producers to realize that lamb is most valuable when it will dress out from thirty to forty pounds and has reached the age of per- haps six to eight months. The lamb stands as an emblem of purity, nibbling only the choicest of herbage. It is relatively seldom that it is rejected by Federal meat inspectors as unfit for consumption. Lamb is a “delicate” meat, in the opinion of meat connoisseurs. Its distinctive flavor is more delicate than that of mutton and quite dif- ferent from that of beef or pork. Altogether, it is a delectable meat, sure to find increasing favor as its good qualities become more gen- erally known. To increase your lamb sales, and incidentally your profits, we sug- gest that you adhere closely to quality in selecting lambs, place a fair price on the product, and create an outlet for all cuts. The breast of lamb heads the list of hold-overs or slow sellers in the average market. After many experiments and much study we have arrived at a method of preparing the breast of lamb which entirely meets with the housewife’s requirements and adds materially to the attractiveness of this less demanded cut. The following illustrations give a practical demonstration step by step, of how to bone and roll the breast of lamb without the bother of using skewers or string. TEN STEPS IN ROLLING THE BREAST OF LAMB The first cut begins at the cod and should run to a width of four to six inches when the rib is reached. The cut is then made over the ribs and across the arm of the shoulder an inch or two above the elbow joint. Ribs and shoulder bones are then sawed. January 11, 1928 Showing the inside of the breast. The skirt being cut back from the ribs. Be sure not to puncture skirt. The ribs removed by pulling knife lifting them: of. closely against them and January 11, 1928 MICHIGAN TRADESMAN 17 i : Removing the shank bone, leaving the shank and breast meat The breast of lamb is constructed so that when it is completely attached to flank. rolled, the flank end reaches the base of the skirt. A ee 4 - Spread out shank meat on outside of brisket end and begin roll- The skirt is then rolled the opposite way and pressed tightly over ing, using one hand to keep face of roll even. th flank end to which it adheres. * oi. « { i t & 4 ™ » . 8. Continue rolling as tightly as possible keeping one hand across This simple method makes the roll complete, a neat, highly salable oo 2 face of roll. product which will give satisfaction to a discriminating trade. DRY GOODS Michigan ReRtail Dry Goods Association President—A. K. Frandsen, Hastings. First Vice-President—J. Lourim, Jackson. Second Vice-President—F. H. Nissly, Ypsilanti. Secretary-Treasurer—D. W. Robinson, Alma. Manager—Jason E. Hammond, Lansing. Attractive New Knitted Frocks. Knitted sweater-frocks in two and three piece styles are being shown by designers for early spring wear under the new topcoats. These dresses are quite different from what is ordinarily expected of this tvpe of frock and the newest fashion trends from Paris are incorporated in the styling. For in- stance, the new kerchief collar is used to add varety. It is made with a con- trasting color in yoke form in_ the back, and the extra ends are brought around to tie in a bow knot in front. Another type of neck that promises to be very smart is made with five points, the back being square and extending over the shoulders while the front, in- stead of the crossing in a straight line, drops into a deep “V” which is most The Vionnet neck is again ” canoe becoming. shown as well as the flat “crew, and geometric necklines. These dresses are made of a soft cashmere wool or one of the new rayon mixtures that have a firm hard thread that prevents the garment from stretch- ing and at the same time assures mini- mum warmth. The new texture is used in different weaves to achieve the effect of tucks, pleats, fancy rib- bing and so forth. Different designs are worked out in the weaving and at a distance look exactly like fine hand- blocked prints. Costume slips made for wear with the new spring chiffon and crepe dress- es show a wealth of detail in the fin- ishing. The hems are no longer mere- ly machine stitched, but are now made with hemstitched scallops, picot edges, petal effects and cut-out tabs following the trend of uneven hemlines. To wear with some of the very slinky fabrics, with tiny The tops there are numerous models ruffles put in circular lines. are made to fit snugly and serve as foundation for the dress. At the waist there is a decided bodice effect, fitting snugly to prevent any suggestion of bulk or extra fullness that might de- stroy the smart, smooth lines needed about the hips. Shoulder straps are made mostly of flesh colored net. ee Offer Novel Packing Plan. A novel plan for helping the under- wear jobber meet hand-to-mouth buy- ing methods has been put into effect by the Van Dyke Knitting Co., of Mil- waukee, through its selling agent, the Owen Coogan Corporaton. Under this plan the company will ship direct to the jobber’s accounts case lots made cp of any three styles the retailer may want to buy. This will enable the job- ber to sell the company’s lines on a closer mark-up than is otherwise pos- sible on any but cheap goods that are normally shipped direct in “solid” cas- es. The goods sold will be put up in special haberdashery packing, and the jobber will be billed for them on the date they are shipped to the retailer. As to date of shipment, the company MICHIGAN TRADESMAN says that “any time during the season is acceptale.” ——_+-.>____ New Plan To Aid Dress Buyers. A new and intensive merchandising plan is now being undertaken by the Merchandise and Research Bureau. Seven committees have been appointed to study the dress market to afford buyers a larger amount of data to guide them in their spring purchases, Buckley, in charge of group buying of ready-to- wear for the organization. Three of these will watch fabric and_ color trends, local retail offerings and sports according to Thomas wear developments, while four will cover the wholesale market according to various price ranges. Each com- mittee will report to a general meeting to be held on Monday and will also hold daily sessions. If the plan works out successfclly, it will be applied to other lines of merchandise. ——_2-2 > ___ Novelty in Children’s Wear. A strong trend toward high novelty effects in babies’ and children’s acces- sories is developing. One of the lead- ing manufacturers of this merchandise, for example, in place of the traditional plain pink or biue silk for trimming and lining such items as screens, cribs, baskets, book covers, and so forth, is now using printed silks in the marion- ette designs. The baby pink and blue tones are retained as ground shades, but the patterns depict a wide array of story book characters and scenes. Incidentally, to obtain these shades, which differed from those in the silk producer’s regular lines, an order call- ing for a minimum of several thousand yards had to be placed. —_2——_ — Artificial Flowers Ordered. The large business done during the holidays and the number of new spring models from Paris that are trimmed with various blooms have emphasized the style value of artificial flowers. As a result, quite a few orders have been placed during the past few days for new violets in red, orange shades, beige, green, gray, white and pink. Small clusters of field flowers and bou- tonnieres in gold, to follow up the gold jewelry vogue, are also wanted. For evening wear this spring, buyers are placing advance orders for garlands and trailers of silk roses, carnations and all sorts of field flowers. For regular stock they are re-ordering orchids and gardenias in white and flesh. —_2+.____ Washable Suede in Handbags. New Spring handbags in the better grades are featuring washable suede. Buyers are ordering them in all the shades shown, believing that they will enjoy the same popularity as the suede and antelope bags of last season. The leather, however, is used only in pastel shades of the popular Spring colors. Pouch styles are shown exclusively in this line, with variety achieved by the use of different frames. Narrow gold- plated mountings, self-covered frames and shell tops are used. Heavy silk moire is used for lining with fittings to match, The colors are green, rose, beige, gray, red, blue, orchid, maize and white. Prices range from $72 a dozen and up. Trends in Children’s Dresses. Spring lines of children’s dresses are now quite complete and a fair amount of early business has already been placed by retailers. In the 2 to 6 size ranges panty effects are outstanding in printed silks, broadcloths and nov- elty materials. Prints strongly lead in the 7 to 14 sizes, although for im- mediate selling considerable attention is being given crepe de chine styles. These are developed in high shades and most of them have long ee Mechanical New Stain’ Adds and Subtracts~ AUTOMATICALLY Accurate Adder and Subtractor A new invention that is revolutionizing the ‘‘headwork’’ of figuring in stores and offices everywhere. This new kind of adding machine rivals the speed and me- chanical accuracy of big, cumbersome machines selling for $300 and more. Yet ADDAC is so compact that it can actual- ly be stood right on a ledger page, or carried from place to place in the palm of your hand! PRICE $24.50 COMPLETE At this amazing price ADDAC gives you every essential advantage of the most expensive adding machine. Capacity $999,999.99. Direct subtraction as well as addition. Fully guaranteed. Has a dozen uses in every store or office—balancing books, checking invoices, adding purchas- es, ete. Gives you absolute accuracy, saves time, and pays for itself in elim- inating costly errors. Write today for interesting folder, “Faster than Fingers’. Dept. T. ADDAC CO., GRAND RAPIDS, MICH. Hodenpyl Hardy Securities Corporation Getting the most out of your investments requires a broadknow- ledge of securities and how to use them best for your own purposes. Our service, based on long experience, is yours for the asking. We handle only the best in investments. g 231 So. La Salle Street Chicago New York Jackson Grand Rapids January 11, 1928 Duro Belle Hair Net Prices Reduced! Good News! The world’s best hair net—the most consistent seller—the net of dependable quality—will now further increase your profits! 1928 will be a big hair-net year. Start right by ordering a supply of Duro Belle at these substan- tially reduced prices. New Prices! New Price Old Price Double cap regu- iarandwob 4Y.00 gross Single cap reguiar and bob____No change Double Fringe 9.60 gross Single Fringe No change Grey double $10.80 gross No change 10.80 gross No change cap. reg. and bob __ 12.00 gross 15.00 gross White double Nel cap. reg. "ae 6 SS and bob _. 15.00 gross 18.00 gross Effective, January, 1928 Order From Your Jobber Or Direct From NATIONAL GARY CORPORATION Successors to NATIONAL TRADING CO. and THEO. H. GARY Co. 24 E. 21st Street, New York, N. Y. 534 S. Franklin Street, Chicago, Il. Serving Business | Wise in counsel, efh- | cient in its methods, ! human in its contacts— j i Three reasons why the Old National is select- ed by Grand Rapids’ best business brains. MONROE at PEARL A Bank for Everybody- a January 11, 1928 MICHIGAN TRADESMAN 19 SHOE MARKET Predicts Vogue of White For Next Summer. “Women no longer consider any ar- ticle of dress from the standpoint of its wearing qualities and its endurance, but almost exclusively from the Mrs. editor of standpoint of its fashion,” said Pauline Desha, associate Fashionable Dress, in addressing the oJint Styles Conference last week in New York. “This attitude, which affects all ar- ticles of clothing, is especially remark- able when it touches the essentials like shoes. “The ensemble idea, which really is not a matching of shoes and purse, hat and shoes or belt and gloves or all of them, is nothing more than harmoni- Tt is true; as | lament, that they can only wear one pair of shoes, ous unit of costume. frequently hear women carry one purse, wear one hat and one pair of gloves, etc. “Therefore, the line of endeavor of the smart woman—and we must re- gard her primarily because all women everywhere long to follow her and make an effort to do so, is to make each unit of costuming a completely har- monious and beautiful picture. Each appearance she considers and regards as if it were, indeed, the only oppor- tunity for impression which she might ever make—so her dressing becomes orderly, scientific if you will, with the result that her costume is one perfect whole. “Since the focal point—Fashionable Dress has been saying for years—is the shoes, the shoes are not for an instant left to chance. They are and must be not only a separate consideration in the matter of styling and cut, but they must be considered in relation with the costume. ““T must get a pair of shoes,’ there- fore, is now but a half truth. ‘I must get a pair of shoes which will properly set off, enhance and complement this beige or brown or black ensemble’, is the actual truth not so completely stated. which sometimes is “In the position of fashion editor, I sometimes attempt to chart, for those who rely upon such judgment, the correct footwear for certain cos- tumes, and this charting becomes a more specific thing continually. Where formerly a certain generalization was possible—now each ind‘vidual costume requires special or specialized foot- wear. “Tt is hard for me to see how any woman making any pretense at all to correct dressing on even a moderate income can do with less than a pair of shoes for each outfit. The oppor- tunity of using one pair of shoes for several costumes is growing less with each passing season, and it is my province to teach this doctrine as a part of the effort to instruct the woman in the art of making each ap- pearance a complete picture. “T am making a special point of all this because it is my belief that this is the way shoes should be sold. Fashionable Dress is utterly opposed to those extremes in styling which transcend good taste. Silhouette, struc- ture and line are unalterable. Any- thing which opposes taste, in an effort to be different, defeats itself. The great designers, whose shoes stand out as works of art, seldom offend. Though frequently their shoes show tremen- dous novelty, they are handled with that restraint which marks the master. “What is taste in shoes? It is that essential quality which makes for fit- Therefore, any shoe which fine tingness. departs from its purpose fails in taste. A golf shoe, we shall say for simple example which was so cut up and so designed that it attempted to ape a slipper, would fail in taste and this failure might be due to structure or to material or to trimming. “If we are to instruct the woman in taste in fashionable footwear, then it is necessary that she be able to those shoes will faultlessly fit her needs. “The manufacturers have really re- sponded magnificently to the call for exquisite footwear, and if there has appeared occasionally a shoe which did not seem to fulfill the idea of taste, they are perhaps more conspicuous because they are rare. Mr. McKeon asked me to say something about color. I hesitate, ‘because, of course, I cannot truthfully predict color for spring and summer at his time. How- ever, I can give you one opinion and you may take it fo what it is woth.” “Personally, I think we are coming into a white cycle. “This opinion is based upon my contacts in Paris and upon the trend in the fabric situation here. The silk people generally are preparing for white—then too, it is due. Some time has elapsed since white was the out- standing costume for summer. Ma- terials are the inspiration for all de- A very great French cou- turier once told me that his inspiration absolutely dependent on fabric and that, therefore, fabric must be continually new in order to keep fresh his inspiration.” a Style Trend in Women’s Shoes. The styling of women’s shoes, ac- cording to some of the leading manu- facturers, is becoming more dependent on trimming and the use of cut-out design work than on lasts. Lasts no longer furnish a problem. Daytime models show odd trimmings and cut work on the quarters, while the vamps are mostly ornamented with applique work. good find easily which signing. was No one ‘leather is conspicuous at present. All the reptilians are in- cluded with trimmings of kid, patent leather and suede. Evening shoes show the same kind of detail work but on a more elaborate scale. Semi- precious stones are used in cut-out de- signs. The pastel shades of kid and imitation lizard are shown, as well as satin in black and colors. High heels prevail in both day and evening models with little variation in the heights. —_+++__ Belt and Buckle Prospects. Manufacturers of high grade belts and buckles are looking forward to excellent spring business. They base their view on the orders placed so far and also the willingness of the gar- ment manuiacturers to pay more for new and better made merchandise. The buckles, for instance, are all hand cut, making them more expensive than those made from but wanted because of the speedy delivery dies, they are and the feeling that they will not be cheapened before they have lost their style value. The same holds true with the belts, which include glace finishes, TWO NEW ONES: woven straws and kids in widths from three-quarters to an inch and a half. Gold and silver buckles in bright and dull finishes are wanted in modernistic designs only, but in a variety of sizes and clasp arrangements. ——————EE Style 949 — Men’s autumn Blucher Oxford, Monarch’s Calfskin, Dundee Last (Medium balloon), Nickel We used to have a rather large card framed and hanging in our sales room that read, “Time not spent in the presence of a prospective buyer is time lost.” There’s a lot of truth in that. Eyeets, New pattern with popular short ramp, inside tap sole with fancy flange ARE YOU INTERESTED heel seat trim. C and D widths in stock $3.45 edge and IN IMPROVING THE APPEARANCE OF YOUR STORE We can help you. supply you with: New Opera Chairs Fitting Stools Show Cases You will always find our Findings Stock complete in Style 950 — Same in Mon- We can ' arehs black calf $3.45 “Over night Service” Herold-Bertsch Shoe Co. Grand Rapids, Mich. M f. i staples, also latest novelty aus Oe ee ee aa creations. BEN KRAUSE Co. 20 Ionia Avenue GRAND RAPIDS, MICH. MIcHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. Organized for SERVICE not for Profit Weare Saving our Policy Holders 30% of Their Tariff Rates on General Mercantile Business t} for Information write to L. H. BAKER, Secretary-Tresurer LANSING, MICHIGAN a RETAIL GROCER Retail Grocers and General Merchants Association. President—Orla Bailey, Lansing. Vice-Pres.—Hans Johnson, Muskegon. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Albrecht, Detroit. What We Find in Looking 1928 in the Face. William G. Shepard writes mercan- tile stories for Collier’s magazine which are always worth reading. This is not because his analysis rings true; not that he speaks mercantile language purely; not that any merchant can fol- low his reasoning profitably; but that the reader will find much food for re- flection in what he writes. The tales are written for the general reader. So they are “popularized,” and also—par- don me—sensationalized. Hence a merchant who reads must have his thinker oiled as he reads. For example, Shepard shows that a certain chain sells or has a record of having sold all its groceries without profit, and has made its money on “meats, vegetables, fresh fruits and bacon.” This has gone on to the tune of 30,000,000—goods purchased, handl- ed and doled out at “cost.” Thirty years ago, in the city of Chi- cago, individual merchants commonly said they made all their profits out of meat and were satisfied if their gro- ceries “played even.” So if what Mr. Shepard says is true, the $30,000,000 is only that same condition writ larger over the land and organized; but, with other changed factors of to-day, no harder to cope with than was similar competition in 1890. And to what “cost” does Mr. Shep- ard refer? Does he mean first cost or laid-in cost or cost plus service ex- pense? Does he, in short, mean a “cost’ which results in actual loss, or “cost” which, as in 1890, “played even?” Please understand that, in thus ques- tioning some of Mr. Shepard’s state- ments, I have in mind the limitations under which he labors. He can not spill technical figures all over a popu- lar article; and I do not for a minute take issue with his good faith. But here is an emphasized statement which posted merchants will interpret some- what differently from what Mr. Shep- ard has done: “Consider writes: “If a grocery store, one of the 17,000 which I have mentioned, closes its doors at night with a net profit of $3 for the day, it has done its necessary share of its company’s business.” this amazing fact,” he “The average weekly net profits for each one of those 17,000 stores, is $18! This is less than one-half the salary of the manager of the store.” I am not sure that I can find in Mr. Shepard’s article any definite indica- tion of what an “average” store—chain or individual—is supposed to sell in a year. Probably nobody knows precise- ly what the average is. Also, it would change constantly, to some extent. I think it is not far from $15,000 a year. But let us consider a grocery store doing $50,000 as representative. If that store carries all expenses, includ- ing proprietor’s salary, and makes 1%4 MICHIGAN TRADESMAN per cent. on sales, it makes a not dis- creditable showing. Such a store earns, net, less than $15 per week. Let it be a more successful store, and it may make 2 per cent. net and earn less than $20 per week. And these are facts familiar to all students of merchandising during the last twenty years or more. In fact, it is not that $15 to $20 per week net earnings in such a store is insufficient that worries us. It is that so many grocers who operate stores doing that amount of business are not sure they are getting $15 per week net. Those who are properly and actually getting $15 per week net must neces- sarily get it in addition to a correct salary for the boss; and if that salary be correctly computed, it must neces- sarily ‘be at least double, generally more than double, said $15. Hence, there is no special difference here in familiar conditions. And these figures and deductions are sound, because if we admit that the chain buys its merchandise somewhat cheaper than the individual, it labors under the handicap that it must work through employes, while the man who works for himself has no such handi- cap. So here the one fully offsets the other factor. Finally, we do not have to concede any purchasing advantage to the chain now, where grocers are wakeful, organized and work together even to a moderate extent. Of course it is true that master gro- cers who sell $50,000 a year earn more than 1% per cent. net on sales. But mighty few earn anything like the figure mentioned by Mr. Shepard. He says: “The average old fashioned grocery man every time he sells you a dollar’s worth of stock (measured in your dollar, not his) makes a profit of perhaps six cents.” But we know that never has any grocer, except an extremely exception- al one, made 6 per cent. profit on sales. The “average” has long been less than 2 per cent., sometimes less than 1% per cent. On the other hand, he says the scientific grocer who sells a dol- lar’s worth of goods makes three cents. That is probably near the truth as ap- plied strictly to the scientific grocer. Nevertheless, Mr. Shepard’s article deserves a careful reading by grocers everywhere. It points to changes, to a process of evolution, going on around all of us now of which all but the keenly observing are unconscious. Evolution is the only constant we have; but its direction can only be sensed in the light of all we can see and read about it. So get Collier’s Weekly for November 26. Read it in the library if you can not obtain the back number. Shepard’s story will provide plenty of solid food for im- proving reflection. No time could be more suitable for such study than the present; for cer- tain conditions are present in this New Year of 1928 of which every merchant should be aware. For notice: There is not a product of any kind in this land of ours which is not to- day fighting for its share of distribu- tion; but this is especially true of The American people are so (Continued on page 31) foods. January 11, 1928 M.J.DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN = Direct carload receivers of UNIFRUIT BANANAS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables The World wants “PUTNAM CANDIES” During 1927 we have made large shipments, some over 8000 lbs. each, and all unsolicited orders to: SIDNEY, Australia WELLINGTON, New Zealand ALEXANDRIA, Egypt MANILA, Philippine Islands HONOLULU, Hawaii AMSTERDAM, Holland We also received enquiries for our products from, Stockholm, Sweden; Bombay, India; Shanghai, China; Hamburg, Germany; Osaka, Japan; London, England; St. Johns, Newfoundland; San German, Porto Rico; and many others. Putnam Factory Grand Rapids, Mich. NEW CUSTOMERS EVERY DAY Every day thousands of people are seeking improved health—and finding it—through eating Fleischmann’s Yeast. Most people buy their Fleischmann’s Yeast at the gro- cery store and the Fleischmann transparency on your door will remind passers-by daily that yours is the store which sells it. FLEISCHMANN’S YEAST Service Don’t Say Bread — Say HOLSUM January 11, 1928 MICHIGAN TRADESMAN ie 21 MEAT DEALER Beef Quality. A tour through the wholesale meat markets, including coolers of local slaughter plants, would prove of great interest and benefit to consumers at this time of year. The survey could not be made in a few minutes, but might profitably extend over the bet- ter part of a day if all the points of in- terest were taken in. In the slang of the day the visitor would “get an eye full.” Prime beef can be seen in sev- eral places and in good sized lots. Most of the prime beef comes from animals fed to be shown at the International Livestock Show at Chicago, which ended a short time ago. Included in the prime lots were some that won high prizes at the show, but there were also several loads either not entered as prize contestants or not winning prizes after being shown that possessed maximum quality in the meat. At some of the previous livestock shows steers won high prizes and after slaughter it was found that they did not possess quality as high as their live appear- ances indicated. In some cases, steers that did not rate as high alive rated higher in the meat. Among the loads studied last year at New York it was found that judgment of the live ani- mals and dressed meat was in close ac- cord. This seems to indicate improv- ed feeding methods and closer co- operation between livestock and meat men, especially those who feed the cattle and those who judge the result- ant products. There should be no seri- ous trouble now to get that prime cut for the company dinner and be able to truthfully say 'that the meat is the best that can be produced anywhere. While these special lots of extremely high grade meat are being extolled it should be interesting to know that the most difficult kind of steer beef to buy to- day is common. The bulk of the sup- ply coming to market has enough quality to make it eat tender and pos- sess very acceptable flavor. This could not be said with so much assur- ance two or three weeks ago, but the result of dry feeding which comes after the grass season is over surely shows in the meat used on most Ameri- can tables. There should be very little complaint about quality from now on for several months. Some carcasses will naturally be better than others, but very few in the steer category will fail to suit most con- sumers. Among the steer supply are many little more than heavy, fat calves, and hunting for tough meat among these would be paralleling the fruitless hunt of Diogenes. no Cclder Weather Stimulates Fresh Pork Consumption. There is no time during the year when fresh pork, broiled, fried or roast- ed appeals to the appetite so forcibly as when weather is cold. When tem- peratures were high for this time of year there was a noticeable decline in fresh pork buying. |Unseasonable weather is one of the tragedies of the meat business and especially of the pork end of it. When a warm period comes during the winter months pork consumption is almost sure to decline and this is when it is desirable that pork consumption should be maintain- ed up to normal, for it is the season of heavy supplies. For years the winter season has been known as the fresh pork season and it has always been found that consumption is much great- er at this period than during the warm- er months. Years ago it was abso- lutely necessary to have the hog pro- duction business so arranged that the hogs would come into the market dur- ing the winter. These days were what might be termed refrigerationless days. Of course there was natural ice and this product was cut during the winter and stored in a limited way for sum- mer use, but its use was too incon- venient or expensive for it to be used generally in the slaughter of hogs. Be- sides, properly equipped railroad cars suitable to transport fresh pork safely were unknown and later in an experi- mental stage and so the big packing centers as they are known _ to-day were just commencing ‘to develop. When hogs were killed on farms there was either no ice or no proper way to use it for meat cooling. Changed con- ditions with respect to refrigeration so that meat may be transported for hun- dreds of miles and still maintained in a strictly fresh condition and then safely held at receiving point until used has tended to smooth out the bulk of hog slaughter from a winter job to an all-the-year-round one, but because demand js greater in winter than sum- mer an even distribution throughout the year is hardly probable; at least not unless habits and tastes change materially from the present. We are well into the cold weather season of this year and demand for fresh pork cuts should be constant and_ broad. This looks like a very favorable win- ter for pork consumers. Prices are relatively low and quality is generally high. Low pork prices not only apply to fresh cuts but to smoked meats and sausage containing pork. —— +2. Cleans Eggs With Sand Spray Device. The problem of cleaning eggs to a spotlessness acceptable to a particular public has been solved by Harry E. Kennedy, of Berkeley, Cal., who has invented a machine which, by means of compressed air, subjects the eggs to a sand blast. It has been found, paradoxically, that this method re- duces the breakage in comparison with hand washing. In the Kennedy egg cleaning ma- chine a long horizontal conveyor, con- sisting of rubber-covered rolls, is so arranged that, by its forward motion, the rolls are caused to rotate. Eggs are placed on the rolls, which are so spaced as to prevent eggs from falling through andi are of such diameter as to keep adjacent eggs from touching one another. The motion of the rolls causes the eggs to rotate as they move from one end of the conveyor to the other. Sand blast nozzles are placed over one section of the conveyor, this sec- tion being about one-fifth the length of the conveyor. —~++~___ Never undertake any job with the intention of giving it less than your best effort. and Crackers ASTERPIECES _ OF THE BAKERS ART Y ANS, | ae ny 5 A b: ee yw ( ‘uu bail [yore 77 ye gl orevery occasion Aman Pscuit lo Grand Rapids,Mich. Let turnover polish your shelves Here’s a quick test of the business health of your store: Run your hand along the tops of the shelves. SLIPPERY? Good! That means the wood has been worn smooth by the rapid movement of goods, on and off. Especially off! If there’s a rough, dusty surface on one of your ‘ shelves polish it off quick with the Beech-Nut line. If you like a tin-polished shelf, stock it with Beech- . Nut Prepared Spaghetti, or Pork and Beans. If you prefer a glass finish, keep Peanut Butter, Catsup and Chili Sauce sliding over the sop. Depend on this: No well-displayed Beech-Nut product lingers long on your shelves. To your reg- ular and first-order customers *‘Beech-Nut’’ means pure food—and a flavor that tastes like more. Keep your shelves slippery with the fast moving Beech- Nut line. BEECH-NUT PACKING COMPANY Canajoharie, N. Y. Beech-Nut HARDWARE Michigan Retail Hardware Association. President—C. L. Glasgow, Nashville. Vice-Pres.—Herman Dignan, Owosso. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Store Policies and Store Slogans. Written for the Tradesman. If you were to ask half the hardware dealers in the country what their store policy was, chances are they would ‘be at first quite dumfounded; and. ulti- mately would reply: “Oh, I havent’ thought of the matter at all. I don’t know that I have any particular store policy.” Yet any hardware store which sur- vives must have some striking feature to appeal to the buying public. The dealer himself may not realize what this feature is, the public itself may not clearly realize it, yet the appealing feature is there. It may be merely a favorable loca- It may, better still, be singularly courteous and obliging service. It may be close attention to prompt and efficient deliveries. It may be quality goods. It may be some striking fea- ture about the store arrangements. It is, in any event, some quality which makes that one store stand out from all others. This one feature exists; and is largely the basis of continued tion. public patronage. “When one comes to think of it, said an experienced hardware dealer, “if a store has no particular policy, ” what right has it to be in business? When I first opened my store, I took plenty of time to size up the proposi- tion. I examined the situation care- fully. I satisfied myself that there was room for one more business. I determined beforehand the class of trade to which I must appeal, and the Any Even lines my appeal should follow. hardware dealer does as much. if he tells you he hasn’t any particular store policy, his store has some definite reason for existence. And between definite reason for existence and store policy there is to my mind, no differ- ence whatever.” There may be no hardware store in the locality. The dealer's investiga- tions may convince htm that there should be one. In that event his store policy would be, to give the people of his vicinity the convenience of a hard- ware store without having to make a trip to the nearest large town. Or if there is already a dealer, and his store is dirty, his stock out of date and his clerks careless, a bright, new, well-stocked hardware with salespeople make store obliging would courtesy,efficiency and up-to-dateness its store policy. Now, the best way to promote the Many a store store policy is to feature it. dealer has a_ well-established policy without being aware of the fact. This store policy is bringing him busi- ness. But it would bring him more business if he tactfully played it up, emphasized it in his advertising, and made it a distinct feature particularly applicable to his store. Of course one has to be tactful in playing up the store policy. It would not be successfully promoting the store policy to include in your adver- tisement some such statement as this: MICHIGAN TRADESMAN “T aim to keep my store cleaner and more attractive than Smith’s, and to be more polite to my customers.” “Never knock a competitor,” is a The same object can be achieved by simply sound axiom. more effectively advertising: “My store is bright and clean and my obliging clerks are eager to serve you.” However, there is a more effective method of featuring the store policy and keeping it continuously before the public. One of the very best methods of featuring the store policy is by the adoption of a store slogan. What is a store slogan? It is a brief, pithy, epigrammatic expression which crystallizes in a few words the salient feature of the store policy. It may refer to the size or location of the store itself, the class of goods carried, the sort of service given to customers, or something along this line. In or- der to be effective, it should bring out a feature which will be immediately recognized by readers of advertise- ments. National advertisers have made good “Eventually—why not open to criticism in use of slogans. now?” may be some respects, yet it is familiar to mil- lions of people. “Say it with flowers” is perhaps the most perfect slogan ever contrived. “His Master’s Voice’ is effective, not through its direct mes- sage, but by association of ideas. To a vast number of people it instantly recalls the dog and the talking ma- chine. Yet, amid scores and hundreds of nationally-used slogans, only a few are really effective. The poor slogans are legion. This is true of slogans used in the hardware trade. Many of the slogans in use by retail hardware stores, like growed.” No. great used in Topsy, “just amount of intelligence was working them out. Some were purely accidental—a phrase used in advertis- ing, and constantly repeated, grew to have an advertising value for the store. Some slogans are survivals of the old days when taverns and tradesmen hung out more or less ornate signs to attract attention. Thus, one Ontario dealer still features “Sign of the Golden Cir- Another ‘Ontario man, who ran a combination shoe store and jewelry shop, possessed a wonderful asset for many decades in a huge clock which overhung the sidewalk and was visible for many blocks up and down street. “The Big Clock” was a slogan that “just growed up,” from this cir- cumstance. cular Saw.” It is only in recent years that dealers have largely undertaken to put real thought into their slogans. And in many cases they have overdone the thing. Many of the more recent slo- gans are palpably being appealing. overdone. Many without Alliteration is often “sloganeers” artificial con- sider that alliteration is absolutely es- sential. As a matter of fact, it is usu- ally hurtful, simply because the tend- ency is strong to warp the basic idea for the sake of achieving alliteration. Some of the best slogans are the simplest and most obvious. Thus, one small city hardware store is located at the convergence of five streets, Its January 11, 1928 THE BEST THREE AMSTERDAM BROOMS White fwan GoldBond PRIZE AMSTERDAM BROOM COMPANY 41-55 Brookside Avenue, Amsterdam, N. Y. BROWN &SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars GRAND RAPIDS, MICHIGAN 100-108 Elisworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN z Wholesalers of Shelf Hardware. Sporting Goods and Fishing Tackle Michigan Hardware Co. | We can give you service on Cel-O- Glass We carry a complete stock Fostex: Stevens&Co. Founded 1837 GRAND RAPIDS 61-63 Commerce Ave., S.W. MICHIGAN WHOLESALE HARDWARE Grand Rapids Store Fixture Co. 7 N. IONIA AVE. N. FREEMAN, Mgr. STORE FIXTURES — NEW AND USED Show cases, wall cases, restaurant supplies, scales, cash registers, and office furniture. Call 67143 or write January 11, 1928 MICHIGAN TRADESMAN 23 slogan is, “The Five Points Hardware Store.” Not very elaborate, that slogan; yet one doesn’t forget it easily. And it gets across two related ideas— the location, and the type of store. And because this favorable location was probably in the beginning the dealer's reason for starting in ‘business there, the store slogan aptly expresses one salient feature of store Which is what every slogan should ex- press. policy. Many years ago an aggressive haber- dashery firm opened a new store. In place of conventional tblack or con- ventional white, the usual store.front colors in those days, the heavy wood- work of the store front was checkered Check A cer- in white and black. ‘The Front” was the store slogan. tain paint store is famous as “The Blue Front Store.” ware dealer A small-city hard- “The Yellow Front; the idea jis carried into the features firm’s stationery and even its adver- tising dodgers and circulars in which the same color is consistently used. I recall one town in the supposedly unagegressive East where slogans fair- ly run riot among the hardware deal- ers. R. Chestnut & Sons use the slogan “The Hardware People.” Jas. S. Neill & Sons, “Fredericton’s Big Tweeddale & Co., Hardware Store.” Hardware Store.” “The Up-to-Date Brewer & Harrison’s slogan, “The Corner Hardware,” is of course based on location, while F. S. ‘Collacott plays up “The Quality Hardware.” None of these slogans is particularly apt. Yet they are typical of the earlier store slogans which often grew up without much contriving on the deal- er’s part. One of the best retail store slogans I have met is that of a small city de- partment store. The department store gradually developed from a small dry goods store as the result of a constant effort to give the public a more and more complete and comprehensive stock to select from. Austin’s has been featured as “The Store With the Stock.” This slogan expresses the salient idea behind the For many years store—that of comprehensive selection. It has educated the community into positive certitude that if you can’t get an article at Austin’s you can’t get it anywhere; or, at least, that if you go first to Austin’s, you are almost cer- tain to be saved the trouble of going elsewhere. That idea, steadfastly in- culcated into the public mind and em- phasized by the slogan, has built a big business. “The Store With the Stock” is one of the rare examples of successful al- literation. sufficient to give the slogan a certain “swing.” It is not overdone. A Philadelphia drug concern a good many years ago evolved a_ catchy slogan, “Get It at Evans,’ which was widely paraphrased and which em- bodies somewhat the same basic idea. A good slogan is an asset to a store. One of the great essentials is simplic- ity. The slogan should be so worded that it will express a distinct idea, be read and understood at a glance, and be easily remembered. Don't try ta say too much, in your slogan. ‘produces cumulative results. The alliteration is just The slogan can be made the corner stone of your advertising campaign. Systematic advertising is the only kind that really pays. The spasmodic kind may produce intermittent results; but systematic and persistent advertising In such advertising you are building a perman- ent business structure. So your ad- vertising campaign should be mapped beforehand, not merely to serve the publicity needs of the immediate day, but to make a lasting impression on the public mind. The store policy should determine the nature of the advertising campaign and guide the advertisement writer in the class of goods he is to feature and the general tone of his copy. In each advertisement the store slogan, pithily expressing the salient feature of that store policy, should be reiterated. The advertisement writer in laying out his campaign should carefully analyze the business and its reasons for existence. ‘Such analysis will fur- nish a pretty clear idea as to those features of the business which in the past have appealed, and still appeal, to the public. And from this analysis it is possible to work out a store slogan which will be both apt and effective. The slogan may merely refer to such physical features as location, the size of the store, or the color of the store front. It may stress the handling of cheap lines; or may, in the alternative emphasize quality—‘The Store that Saves You Money” or “The Home of Real Values.” Service may ‘be featur- ed—"The Store of Obliging Salesmen” or “We Feature Prompt Deliveries” or “The Biggest Stock in Town.” Whatever the slogan, one fact must be borne in mind. The store must live up to its avowed policy, or the slogan defeats its own end. ‘The Store With the Stock” would become a jest if the customer attracted by the slogan found a sadly depleted stock to select from. “We Feature Prompt Deliveries,’ would ‘be misleading where speed was attained at 'the cost of ac- curacy, or where the deliveries receiv- ed just as much attention as most dealers give them—or perhaps less. A store which does not consistently live up to its slogan jis like a “bargain house” that marks its goods up in or- der ‘to mark them down again. should be featured To begin with, in the store windows, and in the news- paper store’s envelopes and letterheads, and on all dodgers and circulars sent out. It should be stamped, with the firm name, on all advertising literature dis- tr'buted for manufacturers. One firm I know of had “stickers” printed with the firm name, slogan and store ad- The slogan wherever possible. advertising. Then, on the dress, and stuck one of these on every parcel and every piece of advertising literature sent out. In devising a slogan there are two essenetials: first, to aptly and tersely express some appealing feature of the store policy; and, second, to see that the store consistently lives up to its slogan. And a third essential is to so constantly reiterate the slogan that it cannot help but leave a lasting im- pression on the public mind. Victor Lauriston, Uncle Jake says- “Tt’s the man who can’t swim who always takes chances with a leaky boat.” We could multiply words in pointing to a moral, but suffice it to say, when you use K V P DELICATESSEN PAPER for the protection of your food prod- ucts from your store to your customers kitchen, you are taking no chances whatever. KALAMAZOO VEGETABLE PARCHMENT CO., KALAMAZGO, MICH., U.S. A. GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES G KR AN BD KR APrEasS MeEe€éH sr G AN MICHIGAN BELL ‘TELEPHONE CO. Long Distance Rates Are Surprisingly Low ... For Instance, $7y00 LESS You can call the following points—an average dis- tance of 1,000 miles—and talk for three minutes after 8:30 p. m., at the rates shown. Rates are proportionately low to all other points. From Grand Rapids to: Peale $1.30 PALr sone... 1.20 KANSAS CREY 22s 1.30 MINNEAPOLIS 5. 1.00 Nee yon _- La WASHINGTON, D. C. _.___________ 1.20 WUE ee 1.65 RICHLAND, TEXAS -_____________ 2.00 The rates quoted above are station-to-station night rates and acre effective between 8:30 p. m. and 4:30 a. m. A station-to-station call is one that is made to a certain telephone, rather than to a particular party. Day rates, 4:30 a. m. to 7 p. m., and evening rates, 7 p. m. to 8:30 p.m., are higher than night rates for this class of call. Additional rate information may be secured by calling the Long Distance operator 24 HOTEL DEPARTMENT Graphic Description of the Death Valley District. Stove Pipe Wells, Death Valley, Cal., Jan. 6—Away back in 1905 like a meteor, rushed into Chicago, a special train on the Santa Fe Railroad which had made the trip from Los Angeles in the record space of forty-two hours, a record never before attained and never since approached. It was equip- ped with a Pullman sleeper and dining car, but contained one solitary pas- senger, Walter Scott, unknown to the world, but soon after heralded as Death Valley Scotty; Man of Mys- tery.” Except locally no one had heard of Death Valley and until within recent years it was scarcely known to the world at large, though just at present it is being exploited as a health resort, particularly for the cure of pulmonary diseases. The mention of Death Val- ley, with the recollection of the famous ride of “Scotty,” created an anxiety on my part to visit this famous re- sort, which is located 300 miles from Los Angeles, so when a good friend suggested a four day motor trip to visit it, I was keen for the proposition, and here I am with a noodle full of adventure and information, which must be released from my gystem. Leaving Los Angeles we _ pass through Saugus, Mojave, and across the famous desert by that name. We get a view of Little Lake, a gem with a granite setting. It is very easy to spend two or three hours wandering through the gorges of this bed of eroded sand stone, but we hasten on to visit Owens river and lake, the source of Los Angeles’ water supply, and, incidentally, her electrical power as well, rendezvouxing at Lone Pine, situated at the foot of Mt. Whitney, the highest mountain peak in the United States. We find here a delight- ful little inn where we find excellent accommodations and meals at a rea- sonable cost. We employ the next forenoon in negotiating the Argus range, an arm of the Sierra Nevada mountains, through Red Rock Canyon, ascend by a series of switch backs to an altitude of 5.200 feet above sea level, with a thrill or two at every turn, and ap- proach Stove Pipe Wells, located at al- most the geographical center of Death Valley, about luncheon time. But the real thrill of the whole trip comes with the thought that within the short space of four or five hours you have witnessed the highest spot in the United States, Mount Whitney, 14,591 feet above sea level and have landed at Death Valley, 276 feet be- low sea level. The story of Death Valley is a grue- some one of a rugged country. Scores of lives were lost in a day when the valley was christened, and its history for years thereafter was of hardship, peril and death, with really little to relieve its harshness. Nature, if unkind in a way, has been lavish in its gifts to this desert pit. Well has the Valley been named, and vet for more than half of the vear it is one of the healthiest spots on the Pacific coast. It is a place where rain storms are well nigh unknown, and yet one where the effects of cloud bursts are almost unparalleled. It is the hot- est spot on earth and yet ice often forms here. It is a place where the atmosphere js so arid that men have died through lack of moisture when abundant water was at hand, and yet the stopping place of thousands of ducks, geese and other migratory water fowl. It is a place where beds of lakes are found in mountain peaks. It is a rut in the earth. the bottom of which, in spite of the washings of centuries, is deeper than any other spot in the known world. Its discovery was contemporaneous with that of gold in California. A MICHIGAN TRADESMAN small party of emigrants, an offshoot from a caravan destined farther North, led by an Indian tale to the effect that a silver ledge existed here, made it the Mecca of their pilgrimage. Upon ar- rival here they could find no water, although it was to be had plentifully within a short distance of their camp- ing grounds, which they did not know. They actually expired rapidly for want of drink, only two escaping, it is told, by drinking the blood of oxen, to quench their thirst. Hence—Death Valley. Years afterward their skeletons were found by subsequent explorers. The Indians shunned it. Later on others came well prepared, dug wells, secur- ed water in sufficient quantities, and in the early 70’s, Death Valley teemed w.th commercial activity. Then borax was discovered, but transportation costs were too high and the project lagged. Then the ‘20- mule-team’’ method of transportation was devised. We used to see it il- lustrated on the cartons containing borax, a trade mark, as it were. The 20 mule team consisted of eighteen mules and a span of horses. They were harnessed un in pairs. The hors- es were attached to the tongue of the wagon and ahead of them stretched the mules, their doubletrees geared to a chain leading from the forward axle. The most experienced team of mules were leaders and they were guided by reins made from. braided cotton lines manipulated by the driver. These ropes were 120 feet long and the teams stretched out approximately 100 feet. The difficulties of transportation were, to the frontiersmen, but handi- caps of ordinary occurrence, similar problems presenting themselves in ir- regular order, but overcome in some way. It must be admitted though, that Death Valley was a little bit worse than any other encountered by these miner pioneers. The topographical features of Death Valley, as will be inferred, offer to the tourist, even if he is not scientifi- cally inclined, an interesting resume of Nature’s handiwork. A good map of California and Nevada combined will show the offshoots of the Sierras and the extensions which enclose the Val- ley on the East and West, which, however also enter Arizona over ex- tensive areas. On the West side the mesquite grows quite vigorously along a river called the Amargosa. It has contained water temporarily on oc- casions, but is dry as a bone at this time. Maybe it will be replenished this winter—probably not. Unique as is this little pit of desert in its depths and surroundings, many tourists are disappointed because the eye does not realize how high the mountains are, nor does it discover that its bottom is below the sea nearly 300 feet. People from the East think they are familiar with dust, from their experi- ence in negotiating dirt roads during drv periods in summer, but they know nothing about it. They only see it picked up by the wind and carried along by the wintry blast. But no- where else can they see dust storms compared with those of Death Valley. One has to stare for a long time into the blinding storm before he can dis- tinguish an object only a few feet away. We viewed one from a moun- tain height, and the vast space below was filled with smoky billows, ragged, torn and tossed about, and rising up until the foothills are engulfed. It re- minded one of a Dakota blizzard with- out, however, its frigidness. If you have any doubt about it, know that the desert begins with a shrub or tree known as the creosote. This growth is universally spread down into the Valley and up to the lower timber line of the mountains, odorous and medicinal as you might gather from the name, wand-like with its foliage. It is of vivid green and i January 11, 1928 “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -i- 400 Baths RATES $2.50 and up per day. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the | Continental-Leland Corp. GrorcE L. CROCKER, Manager. —e- eunneane Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD. ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. ryyn ‘N iN : HOTEL FAIRBAIRN Columbia at John R. Sts. Detroit 209 Rooms with Lavatory $1.50, $1.75, $2.00 100 Rooms with Lavatory and Toilet $2.25 100 Rooms with Private Bath $2.50, $3.00 Rates by the Week or Month “A HOME AWAY FROM HOME” “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop 140 comfortable Popular Dutch Grill with reasonable prices. Warm Friend Tavern Holland, Mich. and clean rooms. Always a room for the Com- mercial traveler. E. L. LELAND, Mgr. CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION a Columbia Hotel KALAMAZOO Good Place To Tie To Four Flags Hotel Niles, Michigan 80 Rooms—50 Baths 30 Rooms with Private Toilets TERENCE M. CONNELL, Mgr. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon *t- Michigan HOTEL GARY GARY, IND. Holden operated 400 Rooms from $2. Everything modern. One of the best hotels in Indiana. Stop over night with us en route to Chicago. You will like it. C. L. HOLDEN, Mgr. i} HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bat? Popular Priced Cafeteria in Con nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All b. Henry Smith FLORALCo., Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 rooms well heated and well ventl- lated. A good place to stop. Amer- | ican plan. Rates reasonable. WILL F. JENKINS, Manager NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city Representing = a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. . “uropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. eee ieee > ‘ 4 < ~ " q 4 y { |. & * > 4 Al > w te a € > r oe < ~ » * ” + \, * ‘ o = © ~~ | 4 : | » « > 7 er | > - - xt” e January 11, 1928 MICHIGAN TRADESMAN 25 exceedingly grateful to the eye, with its contrast. In the spring it exudes a resinous gum, and this is the creo- sote of commerce, derived from a shrub instead of chimneys and stove pipes, as I always supposed. Inyo is some county, as we measure areas in the East. It contains the two topographical extremes in height and depth—Mount Whitney and Death Valley. It has a greater area than many of the Atlantic states, and Bishop, the county seat, is further from Death Valley, than the entire width of Connecticut, and there is plenty of room to outline a Delaware within other spaces. They tell me this territory had to be under some jurisdiction, so it was wished upon Inyo county. Death Valley is rather a broad term taking in a large area of desolation. Death Valley proper is much smaller. The broader term is applied not only to the more noted central portion, but also to its arms and valleys. It ex- tends fully 120 miles, North and South. Death Valley proper is the region of dread and is fifty to sixty miles long. The great alkali beds change their ap- pearance according to the observer's viewpoint and the time of day. In the morning, seen from the East, and in the afternoon, viewed from the West, they are gleaming white. Reverse hours and positions and they become a shady gray. ‘This is due to shadows of uneven surfaces. On the West the Panamint range, on the East the Funeral Mountains are the valley walls. Telescope Peak, seen from the Valley, is majestic indeed, for it stands shoulder above the range to its left and right, and has an elevation of 10,938 feet above sea level, which viewed from a point 300 feet below sea level offers a wonderful contrast in elevation. Geologists claim that Death Valley is one of the best watered parts of the desert. Generally the rivers are dry beds, with water in few places only, but with a cloud burst it becomes a raging torrent in a few hours. Weather bureau records show a maximum tem- perature of 122 degrees, but old set- tlers claim from 132 to 137. During our stay it ranged from 84 to 103, but then you know this is the dead of win- ter, easily evidenced by the abundance of snow upon the adjacent mountains. The hotel has a refrigeration plant, but, generally speaking meat killed at night and cooked at 6 in the morning, is spoiled by 9. Meat, fresh killed, cut thin and dipped in brine is dried in one hour. Eggs can be roasted in the sand. Furniture splits, warps and falls to pieces. Water barrels lose their hoops within one hour after be- ing emptied. The most materialistic individual who visits Death Valley falls captive to its attractions, for in all this South- western world of scenic marvels there is no other region I ever visited or heard of where nature has been so eccentric in her program. When the Great Architect of the Universe fash- ioned California, the task was begun amid the noise of falling spheres, but to-day it is a wonderful place to rest, to hold communion with one’s self and think. It is so quiet that heart beats sound like tom-toms; a ticking watch like an alarm clock. The heavy silence gives one a feeling of awe, of strange oneness with nature. The air is so rarified and clear that all sense of dis- tance is lost. On a moon-lit night the saw-tooth edge of mountain peaks thirty miles away may be clearly de- fined, and pale, fleecy clouds are flush- ed with delicate pink, visible to the naked eye. In daytime ambers and grays merge, then stand apart, laven- der and rose soften the brilliance of the sheen of gold; at night a phos- phorescent glow illuminates this vale of eternal twilight. Gigantic shifting sand dunes assume grotesque — shapes. Cliffs of blue marble, polished by sand and wind to mirror-like smoothness, bear the evi- dences of prehistoric tribes. Tower- ing for hundreds of feet, are gateways of stone, ribboned in reds, pink and gold. Stove Pipe Wells is the center prac- tically of all scenic and_ historical points in Death Valley. Emigrant Springs, Lost Wagons, The Buttes, Marble Canyon, Titus Canyon (the entrance from Nevada entering the Valley from the East, the rock forma- tion reminding one very much of Royal Gorge, in Colorado,) Hell’s Gate, Salt Creek, the Ubehebe Crater, the borax deposits, the famous Modoc, La Moine, the Bull Frog mines and the ghost city of Rhyolite were all encompassed in the second day of our stay in the Valley. Many sights were gruesome when measured with the historic facts with which were intimately concerned, but all exciting and interesting. “The “Scotty” Ranch is in Grape Vine Canyon, at the Northern end and West side of the Valley. The ranch is at an elevation of several hundred feet, while most of the Valley, as I have before stated, is below sea level. The unique individual whom I men- tioned at the outset of this article, and of whom I shall write at length in a subsequent one, was away on one of bis unaccountable absences, but a visit to his ranch was an easy acquirement. It is approached by twenty miles of dirt road, constructed ‘by the owner. The first sign of habitation is an In- dian camp on the higher side of the canyon, about one mile from Scotty’s home. A few moments later we strike the vineyard which gave the canyon its name. There are enormous fig trees which seem particularly inviting in the midst of such an area of desola- tion. Poultry, particularly turkeys, are scurrying here and there, and live stock of quality is much in evidence. The spring that gurgles far up the canyon has blessed that particular spot with a constant flow of water. ‘Death Valley, nature’s inferno, will eventually be made into a Nation’s show place. Already the Valley is be- ing used for the production of a pest- free date tree which may have an economic bearing on the future of California, if not the entire Southwest. The extreme heat and atmospheric dryness of the region seem to be ex-* actly right for the growing of dates. Early experiments in this country proved that unless the two scale pests which attack the date palm could be eradicated, date culture could not be made a commercial success. In a large measure the work in this direc- tion has been successful and young shoots are transplanted from this field to other zones for continued experi- mentation. Only about one square mile is being cultivated for this pur- pose, but the success of the culture already attained is but the beginning of a great industry, heretofore almost exclusively confined to Palestine. But the third day of our vacation trip is nearly consumed, and we begin to think of home. Our conductor ar- ranges an egress route through the South end of the Valley and the next thing we realize we are traveling the mysterious canyons of the San Jacinto mountain range, with its ups and downs, with San Jacinto as our pros- pective stop for the night. San Jacinto and its environs are closely interwoven with the romantic life of Ramona and Allesandro, made famous by Helen Hunt Jackson, and there are still some of the 125 or more remaining Soboba Indians living on the reservation close by who can yet recall some of the incidents in the life of the Soboba Indian girl who con- tributed to Mrs. Jackson’s composite character of Ramona. The Soboba Indians were always a peaceful race and to-day still pursue the even tenor of their ways much as they did gen- erations ago. Where now are fruitful orchards of apricots, peaches, pears, apples and oranges and green fields of alfalfa and grain, there was formerly a great cattle country, and many old-timers recall the violent struggles between the cat- tle and sheep men. This territory was once known as the Bad Lands of Cali- fornia, many outlaws and other hard characters coming in on what 1s known as the Jack Rabbit trail from the desert country, to avoid the sheriffs as they made their way inland to the Mexican border, or San Diego, to de- part for parts unknown and beyond the law. ‘This picturesque valley, once teem- ing with the glamour and romance of Southern California, now presents only an atmosphere of peace and prosper- ity. Here are also famous places where nature’s own curative waters bubble forth as a boon for mankind and there are numerous individually unique abiding places where seekers after health find God-given healing waters which were formerly employed and held sacred by the Indians. Leaving San Jacinto immediately after luncheon, on the fourth day of our pilgrimage, we reach Los Angeles, 104 miles away, in the evening, and uniformly agree that a good time was had by all. The “wringing wets” at Washing- ton are hilariously excited over the al- leged discovery of first-aid devices, for making home brew, on the sale count- ers of a department store king who is offering to give a half-million to make the country “bone dry.” ‘Why get all cluttered up over such a proposition? Volsteadism promotes home brewing, doesn’t it? If folks must brew, they must have the par- aphernalia for so doing, and as the aforesaid department store operator is a bus:ness man of great sagacity, he can easily divine that an investment of a half-million in promotion will bring him in satisfactory returns. “Business is business!” A certain “eminent” clergyman, at Detroit, haloed with much notor‘ety as a promoter of temperance, has been granted a permit by the police depart- ment of that town to carry a Gatling gun, as an assistance in his work of evangelization and reform. Imagine the Saviour of all mankind pursuing his work for the good of humanity, equipped with cutlass and spear, and possibly encased in a coat of mail? Also this “eminent” is said to be the individual who interceded recently for a merciful dispensation of the law in the case of a relative, convicted of bootlegging. Up in Washington recently, a man of God, took a human lite with a one- hand gun, the victim being unarmed. The Government interfered in the pro- ceeding of righting a wrong, and the dominee went scot free, notwithstand- ing the fact that the victim was shot in the back and had shown no inclina- tion to be unruly. The Government exonerated this man, but his neighbors did not, and he is now a subject of ostracism. At a meeting of the Michigan So- ciety of California, the other evening, in Los Angeles, a roll call developed the fact that more than one-half those present were directly from, or origin- ally came from Grand Rapids. At a meeting of the Indiana society, in Chi- cago, George Ade, the humorist, once soliloquized over the fact that “some of the smartest people in Chicago came from Indiana, and the smarter they were the sooner they came.” I am not claiming, however, that the two incidents are analogous. Frank S. Verbeck. —_+-~+_____ Good Thing He Was Not There. Kalamazoo, Jan. 10—Now that some of the holiday rush is over I am going to take time to write you about a subject which appeared in the De- cember 7 issue of the Tradesman in the columns of Out Around. In this column you mention that Bert Silvers, ‘Mayor of Greenville, was your companion in misery at a recent meeting of the Shrine and I supposed this was the last fall meeting which I did not attend. Being a Past Potentate of that or- ganization and having the pleasure of assisting in the work for about eighteen years, I have seen many noted men take that most excellent degree, some of them, perhaps, with more “misery” than you encountered. Had I known you were to be one of the class, I cer- tainly should have tried to make the meeting, and had | been there you might have referred to the subject in your Realm of Rascality, instead of in the columns of Out Around. I am mighty glad that you had the good sense to join and be one of the splendid men who are doing so much for the crippled children of this coun- try. Frank H. Clay. ——_>-~~>_____ Sidewalk Conversation. “Madame, could give a little something to help a man whose occu- you pation is completely gone?” “What good man?” was your occupation, my “T used to step on lighted cigars and smoulderin’ cigarettes so they wouldn’t set ladies’ skirts on fire.” Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double-.price. No charge less than 50 cents. Smail display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. ARCADE FOOD MARKET — Bighteen stalls under one roof. Run all yourself or sublet same. New, modern fixtures, i.cluding lunch room, equipment and electrical refrigeration. Central location, ure-proof building. The Market distribu- ion of food products beats chain store competition. Big money maker for those understanding the business. Deal with owner of building. No stock to buy. Quick action necessary. D. C. Kellogg, Jackson, Mich. 751 FIXTURES FOR SALE—Marvin-Bur- nett Co. complete store fixtures to be soid at once. Clothing cabinets, hat cabinets, show cases, window display fixtures, both shoe and clothing; shoe chairs, tables, office desks, cash registers, adding ma- chine, and many other fixtures. Come to alley door. Marvin-Burnett Co., Jack- son, Mich. 752 Wanted—To sell all or half interest in cash grocery and bakery, to experienced man, capable of taking full charge, . Knew. His Animals. Rastus had taken Mandy to the cir- cus menagerie and was having a great time explaining all about the animals to his girl. “Lawzee, Rastus, whut’s ‘at?” asked Mandy, when they came to the zebra. “Don’t you know, gal? You sho’ has neglected yo’ animology. Dat’s nuthin’ but a spo’t model jackass. a January 11, 1928 J. CLAUDE YOUDAN ATTORNEY AND COUNSELOR Special attention given creditors proceed- ings, compositions, receiverships, bank- ruptey and corporate matters. Business Address: 433 Kelsey Office Building, GRAND RAPIDS, MICHIGAN Link, Petter & Company Investment Bankers th FLOOR, MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN MARTIN DOWD & COMPANY Audits-Systems-Tax Service Grand Rapids National Bank Bldg. Grand Rapids, Michigan PERSONAL SERVICE Gives you better results. Our mov- ing and storage rates are very reasonable. Every load insured. BOMERS and WOLTJER 1041 Sherman and 1019 Baxter Sts. GRAND RAPIDS, MICH. TER MOLEN & HART SPRINGS; Office Chair, Coil, Baby Jumper, General Assortment. Successors to Foster Stevens Tin Shop, 59 Commerce Ave. GRAND RAPIDS, Est. 1912 15 YEARS OF SERVICE QUAKER RESTAURANT THE HOME OF PURE FOOD 318 Monroe Ave. Grand Rapids Michigan MICHIGAN Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Expert Chemical Service Products Analyzed and Duplicated Process Developed and Improved Consultation and Research The Industrial Laboratories, Inc. 127 Commerce Ave. _ Phone 65497 Grand Rapids, Mich. SELL Ge Bott’s Kream FrydKaKes DECIDEDLY BETTER Grand Rapids Cream Fried Cake Co. Grand Raplds, Mich. Ship By Associated Truck GRAND RAPIDS, LANSING and DETROIT. Every Load Insured. Phone 55505 COCOA DROSTE’S CHOCOLATE Imported Canned Vegetables Brussel Sprouts and French Beans HARRY MEYER, Distributor 816-820 Logan St., S. E. GRAND RAPIDS, MICHIGAN IBIX BY OFFICE SUPPLY COMPANY GRAND RAPIDS, MICHIGAN a 4 a , ’ te ' er Pri ne a € ? v a 4 * ¢ ~<~ ee ee MICHIGAN TRADESMAN 27 Next Meeting of Board of Pharmacy. Sadie V. Mason, Detroit. WHOLESALE DRUG PRICE CURREN i' : Lansing, Jan. 10—The Board of moe Mentz, Detroit. ?harmacy will hold a meeting for the Thomas J. Mulhall, Detroit. : f : examination of candidates for registra- Prices quoted are nominal, based on market the day of issue. tion at the College of the City of De- Registered Assistant Pharmacists Acids Cotton Seed -... 1 35@1 50 Belladonna -__-. @1 44 troit, Cor. Cass and Hancock, Detroit, ; : : ; Boric (Powd.) .. 12%@ 20 Cubebs -_--..... 6 50@6 75 Benzoin ~-______ @2 28 Waccday. (ilednesday : nie Isadore B. Belinsky, Detroit. Boric (Xtal) ___ 15 @ 25 Higeron ----.... 7 50@7 75 Benzoin Comp’d_ @2 40 y; y and Thursday : tis te GB and 48 Bec Eldridge DeMott, Detroit. Carbolic __-_--_- 38 @ 44 Eucalyptus ---. 1 26@1 60 Buchu -___-.-__. @2 16 Pe er oagereat e Henry R. Dykstra, Grand Rapids Citric ---------- a @ 6 Foo pare 2 eas Canthoradiee _. @8 82 o'clock on the 17th. All candidates Rindl A ledoseiee cla Ratt . “1 x Murlatic _.___.. 3%@ 3 Juniper Berries. 4 50@4 75 Capsicum -._._-- @2 28 must be present at that hour. Applica- rank , . Jec ezejewse!, Buttalo,N-Y. ia. 9 @ 15 Juniper Wood -~ 1 50@1 75 Catechu __..--_.. @1 44 tions + ha le i: eo acd Harry W. Johnson, Jackson. Oxalie 16%@ 25 Lard, extra __-.155@165 Cinchona _______ @2 16 s must ‘be filed with the director 7 : : - Leon W. Keller, Grand Rapids Sulphuric _ 3%@ 8 Lard, No. 1 -..-. 1 25@1 40 Colchicum oe @1 80 at least ten days before the examina- Says eee a aah ES APACS. foe os Lavender FI 6 00@6 25 ce j b Chas. Kinzel, Detroit Tartaric -----__ 50 @ 60 . Cubebs ----___._. @2 76 tion. .. Se pe Bi Lavender Gar’n. 85@1 20 Digitalis ________ @2 04 Applications for examination and S. ‘ ‘Ost A. a orte, Bay City. Ammonta pecs Se or be Gentes oo @1 35 § i ns o : . Lver Ss ; d ‘ 4Inse » Taw, . “i ‘ Saas two blank forms of affidavits for prac- S5. oi noe Water, 26 deg... 06 @ 16 Linseed, boiled, bbl. @ 81 Guatac. Ammon... o3 - tical or college experience furnished re : x oe Water, 18 deg._. 05%@ 13 Linseed, bid. less 88@1 01 Iodine --_______- @1 2 on request. David Deibert Rice, Saginaw. Water, 14 deg... 04%@ 1 Linseed, raw, less 85@ 98 Iodine, Colorless. @1 60 Ree lov resistesed pharm ace: 416. Sherman D. Scott, Grand Rapids. Carbonate -_.... 20 @ 25 Mustard, artifil.oz. @ 35 fron, Clo. registered pharmacist, $19; Sisuley 1. Sloviek. Detroit Chloride (Gran. 09 @ 20 Neatsfoot ---... 1 36@1 35 Kino _._- fee for registered assistant pharmacist, 1 3 ina Catherine Stoll. Re .d City Olive, pure -... 400@5 00 Myrrh _____ $10; fee for re-examination: Register- ee eae een ree Bal Olive, Malaga, Nux Vomica ed pharmacist, $3; registered assistant Alfred Percival Ward, Detroit. : alsams yellow .... 2 85@8 25 Opium __.__.___. hata aeist $2 TI ae ate ' Wilbur Walsh, Big Rapids. Copaiba ~_..-._. 100@1 25 Olive, Malaga, Opium, Camp. --. @1 44 pe St, $2. 1€re is also a cer- Hubert Ray Will, Grand Rapids Fir (Canada) _. 2 75@3 00 mrcen 222 2 85@3 25 Opium, Deodorz’d @6 40 tificate fee after passing: Registered a . oa Fir (Oregon) -. | 65@1 00 Orange, Sweet - 6 00@5 25 Rhubarb @1 92 pharmacist, $15; registered assistant Michael Belenky, Detroit. roe 3 00@3 25 Origanum, pure_ — lh pharmacist, $10 ‘ , Harry Cohen, Detroit. Tol 2 2 00@2 25 Origanum, com’! 1 00@1 20 We meek ocAminatiin ei 4 Gala Robert H. Dodenhoff, Detroit. ee — Sane at the Knights of ‘Columbus Andie ate ee ener Cc =o Rose, pure -_ 13 bogus 00 obey na GA Tee cows avedae (48 Gay. Norvel Kuhn, Detroit. oo (ordinary). 25@ 30 Rosemary Flows 1 25@1 60 Lead, red dry __ 13%@13% pie ML age ay 5 anc I Georges LaBelle, Detroit. assia (Saigon)... 50@ 60 Sandelwood, E. Lead, white dry 1344@13% ids, March 20, 21 and 22. Eat A Wececson Deh Sassafras (pw. 50c) @ 60 [. __---W 10 50@10 75 Lead, white oil__ 134@13% H. H.‘Hoffman, Director ‘aeoid P Peas i soey Cnt (newd) Sassafras, true 175@2 00 Ochre, yellow bbl. @ 2% The foil os he ii : Harold Probst, Lansing. | de 20@ 30 Sassafras, arti’! 75@1 00. Ochre, yellow less 3@ 6 1€ ToNowing is the list ot success- Edw. Pszczolkowski, Detroit. Spearmint - 8 00@8 25 Red Venet'n Am. 3%@ 7 fu _ candidates at the November ex- Harvey D. Richardson, Flint. Berries oo --- 1 60@1 75 ie dae Eng. 4@ 8 an Chas. S. Rider, Kingston, Ont. ain Tar USP ~ ' ae. a Whiting, bbl. ___ < 7 Registered Pharmacists. Fred St. Amour, Detroit. Mee = - Turpentine, bbl. __ @ 63 Whiting -__...-_ 5% f Babcock, Benj. B., Detroit. Philip Taormina, Detroit. Poste ___--, 1@ 29 Turpentine, less, 70@ 83 L. H. P. Prep... 2 90@3 c- Sister Mary Bercham, Grand Rapids. Stuart W. Tooddle, Detroit. Prickly Ash ~____. @ bias ait ° Rogers Prep. -. 2 90@3 ¢ John P. Crippo, St. ‘Charles. E Wie, wees unaene Lorenzo F. Curtis, Elsie. oS io hick 3 00@3 25 James R. Garner, Grand Rapids. Glass Trade Is Optimistic. ices powd i 60 10 woe no - 6 jogs 38 nn Ellis R. Jibs ep eights ae 7 ’ s o-- orm Seed ___- : save i ee eee While the present year was a poor Wormwood -. 15 00@15 25 fa cas 080 ia RF ease bones ce one in the flat glass industry, most Flowers Alum. powd. and Et &- ee ae Armies (2 1 75@1 85 : ground ________ 0@ 15 orrest E. Larrabee, Jackson. manufacturers and distributors are Chamomile (Ged.) @ 60 i Potassium si Bismuth, Subni- sf ee Attica. reasonably optimistic regarding 1928. Chamomile Rom. @ 60 be br sesher oo ie 2 wore tak ae 2 83@3 08 oe wa Sees Rivers. It is expected that the new year wil Sina sroneee -------- 69@ 85 cbowdered ---- 64%@ 16 Ni I ‘ y, Petoskey. Le au : ae eee ae | : Fomigeg 2222. 54@ 71 Cantharades, F ed Mendelson, Detroit. see the solution of present diff culties Acacia, Ist ______ 60@ 6&6 Chlorate, grand 23@ 20 Calomel Kee. Ue. 2 nes ou Hugh A. Miller, Detroit though the medium of group confer- Acacia, 2nd ___. 45@ 60 Chlorate, powd. Capsicum, pow'd 35@ 40 Récaed A” Noble ‘ : os ; : Acacia, Sorts _._ 20@ 25 OY Xtal 2: 16@ 25 Carmine _____. __ 7 00@7 50 waward JA. = ehlsen, Ann Arbor. ences between manufacturers’ and dis- Acacia, Powdered 35@ 40 Cyanide ______ 30@ 90 Cassia Buds _... 35@ 40 Freddie A. Probst, Lansing. tributors’ representatives. A Aloes (Barb Pow) 25@ 35 Iodide —--_--__ 4 36@4 55 Cloves _________~ 5 : 4 i epresentatives. A report by ‘s} ; . 50@ ba Scizak, Stanley J., Detroit. es i os 3 oes (Cape Pow) 25@ 35 l’ermanganate _. 20@ 30 Chalk Prepared_ 144@ 16 Robect. 1. Series, Detroit the Tariff Commission on the results aes Ste. Pow.) 65@ 70 russiate, yellow 40@ 50 Chloroform __.. 653@ 6y Samuel S. Stahl, Detroit. of its plate glass production enquiry is a 73@1 00 Sorat ene 350 0 Cueshe tems ep 2 L. Clarence Toutloff, Ishpeming. expected in the not distant future, bel iggy aL 85@ 90 Cocoa Butter... 20@ 30 / e Vatliar 1 : : os aac __...---_- . is a oo gong while a statement on the commiss‘on’s Guaine, pow'd __ g 90 Roots Sueena” oo eng is -T@ta iM. axkeley 4 . . ‘ i . . — WV PECTaS 2.---- er: ee wees int. action in the window glass investiga- Kino ---------.-. @125 Alkanet _______. 30@ 35 Gopberas, Powd. 4@ 10 rancis ‘C. Bleicher, Cheboygan. i : ag oe ae Kino, powdered-- @120 Blood, powdered. 35@ 40 COFFosive Sublm 2 25@2 30 Oliver ‘C. Jenicke, Detroit. ion, now under way, also is ooked Myrrh oe — @ 75 Calamus _.__... 35@ 75 Cream Tartar __ 35@ 45 James I, LaRoque, St. Ignace. for during the first half of the year. cgiane vow 65@19 92 coo a =o = ieee ia . ° ere ’ s yentian, powd... 20@ 30 Le wt aerece= 5 Opium, gran. 19 65@19 92 Gins or Afri Dover's Powder 4 00@4 5 Sheliae = 65@ 80 a oo : - mery, All Nos 100 . eee ss 7 Shellac = 2: 75@ 90 ein ered ee ae: 30@ 35 Emery, Powdered pe toa oo 1603 Ginces’ pea “eS ews poring bbis. 3 3 “Mon 99 e ; —— powdered ______ 45@ 60 7.PSOm Salts, less 3% 10 ogram Brand” Package Line of a @ 3 Goldenseal, pow. —@8 00 /tBOt. powdered -_ qa Go Ipecac, powd. _. 09 Flake, White -_ 165 20 PURE DRUGS inectcies ‘ance NE = eG" MY Fatmatcenc, i, Heats : Licorice, powd.-. 20@ 30 Géelatine ______. 30@ 90 agg Teer 08@ m Orris, powdered. 30@ 40 pcr = 55%. : : : ‘lue Vitriol, bbl. @ Poke, powdered. 35@ 40 ware, full case 60%. We put up the following in Sealed, Sanitary, Dust Boce ee See AS 1b Rhateen, pwd @1 00 Ginuner Salts, bbL | @0ay 2 . . . . Ss Proof Cartons of convenient sizes for your trade: Hellebore, White sareanacit —, © © Ga, ees 210 30 : meet HER emi cen or Ske em Sd BSB " i i . . : 4 . ee Ss i slue, te a Borie Acid, Oxalic Acid, Salicylic Acid, Allspice, Alum, peed Sreenate Fo. 16506 ance. ee Glue, white “gra. 23 2 . . . 3 . ur S y erine _____ 2 ) 46 Borax, Blue Vitriol, Cassia Buds, Cinnamon, Cloves, i @ wa ae. ae Copperas, Cream Tart Curry Powder, Fuller’ Paris Green -..- 22@ 82 ‘Tumeric, powd.-. 20@ 25 10dine —-77--~) 6 45@7 00 rE an I . Powd "y mes Ce owaer, uller s Valerian, powd... @1 @0 roan ae 8 so. » Larth, Insect Powder, Jamaica Ginger, Henna Leaves Leaves Mace a a en rane ere @1 60 . 2 h eign Ma ® Senna Leaves, Comp. Licorice Powder, Mace, Moth ligarse oe i $0 a \eeds , aa seta oe ie _ : Sage, ona Wee 3 M i oy Balls, Nutmegs, Black Pepper, White Pepper, Red oe “es So Anise, powdered 35@ 40 Nux Vomtea “gos Pepper, Plaster Paris, Potassium Permanganate, Pumice Seine ee ee a Oy NG le Do nee, Dow. UO & j ‘ Je . sate Cc , , Stone, Orris Root, Rosin, Saltpetre, Saccharine, Epsom wa 0g © cca 8 wens Pree nite, Dw. EG is Salts, Glauber Salts, Liberty Salts, Rochelle Salts, Bird Dil Go Sue Toe OS auber Salts, Liberty Salts, ochele Salts, Bird fe a o------ i 8 Dill See “laxse Yel Olle Fennell -------- 25@ 50 Rochelle Salts __ Seed, Dill Seed, F axseed, low _ Mustard, Black dm tlds vex... 1 MS Gachering a saa a Mustard Seed, White Mustard Seed, Soda Bicarbonate, ARtUe aa“sqene- 7 SOOT TS Focrugreck pwd. 1sm ae Salt Peter. @ 22 : : ; ‘ monds, er, . . e xture. 30@ 40 Sodium Fluoride, Mixed Spices, Sugar Lead, Solution artificial ___... 300@8 25 Hemp -.-.-.... - 8@ 15 Soap, green _._- iso 30 . Lobelia, powd. .. @1 60 ee Le Almonds, Sweet, Soap mott cast... @ 25 Silicate of Soda, Sulphur, ‘Tumeric, Whiting, Ete. ne <.-..- 150@1 so Mustard, yellow 17@ %5 Soap, white castile Almonds, "Sweet, ‘ hoo black_- iso = : nin ae . ° . : : imitation -... 100@1 26 -U°PPY ---------- oap, It will pay you to have our Price List of this line for Amber, crudo =. 1 3801 60 . Quince -.------. aes lon, oor ter Ot @ 2 a : : Amber, rectified 1 50@1 75 ‘@Pe_ ----------- Soda Ash -_.____ the prices, considering the quality, are the best of all NO DD ps 09 O89 OT CO es a Onious; No.1 3 15 Potted Beef, 4 oz. -_.__ 1 10 Potted Meat, % Libby 52% Potted Meat, % Libby 92% Potted Meat, % Qua. 90 Potted Ham, Gen. % 1 85 Vienna Saus., No. % 1 45 Vienna Sausage. Qua. 95 Veal Loaf, Medium __ 2 65 Baked Beans Campbells, 1c free 5 _. 1 16 Guaker, 18 oz: 2. 90 Fremont, No, 2... 1 10 Snider, No. 1 95 Snider, No. 2 -~ 1 25 Van Camp, small ____ 85 Van Camp, Med. -.-. 1 16 CANNED VEGETABLES. Asparagus. No. 1, Green tips -. 3 16 No, 2%, Large Green 4 60 W. Beans, cut 2 1 45@1 75 W. Beans, 10 -...... 7 50 Green Beans, 28 1 45@2 26 Green Beans, 10s _. @7 50 L. Beans, 2 gr. 1 35@2 65 Lima Beans, 2s,Soaked : 15 Red Kid, No. 2 1 25 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 0@1 - Beets, No. z, cut _... 1 § Corn, No. 2, stan. .. 1 18 Corn, Ex. stan. No. 3 1 35 Corn, No, 2, Fan. 1 80@2 365 Corn, No. 10 -. 8 00@10 75 Hominy, No .3 1 00@1 15 Okra, No. 2, whole __ 2 00 Okra, No. 2, cut -.. 1 65 Dehydrated Veg. Soup 90 Dehydrated Potatoes, lb. 45 Mushrooms, Hotels ~- 33 Mushrooms, Choice, 8 oz. 40 Mushrooms, Sur Extra 50 Peas, No. 2, E. J. -.-- 1 65 Peas, No. 2, Sift, SRS ook Peas, No. 2, Ex. Sift. x J.) —- 2 26 Peas, Ex. Fine, French 25 Pumpkin, No. 8 1 35@1 66 Pumpkin, No. 10 4 00@4 76 Pimentos, %, each 12@14 Pimentoes, %, each __ 27 Sw’t Potatoes, No. 2% 2 25 Sauerkraut, No.3 1 35@1 60 Succotash, No. 2 1 65@2 60 Succotash, No. 2, glass 2 80 Spinach, No. 1 -----— 1 25 Spnach, No. 2.. 1 60@1 90 Spinach, No. 3-- Spireich, No. 10_ Tomatoes, No. 2 Tomatoes, No. 3, 1 80@2 26 Tomatoes, No. 10.. @8 66 CATSUP, B-nut, small —__-._..... 1 90 Lily of Valley, 14 oz... 2 60 Lily of Valley, % pint 1 75 Paramount, 24, 88 ---- 1 4@ Paramount, 24, 16s . 2 = Paramount, ol. Sniders, 8 ox. .._.-._- 1 75 Sniders, 16 oz. .._.____ 2 55 Quaker, 8 oz. ---.---- 1 26 Quaker, 10 oz, 1 40 Quaker, 14 oz. ---.--- 1 90 Quaker, Gallon Glass 12 50 Quaker, Gallon Tin -- 8 00 CHILI SAUCE Snider, 16 ox. ..-....- 3 30 Snider, 8 oz. --.-..... 2 30 Lilly Valley, 8 oz. .. 23 25 Lilly Valley. 14 os. .. 8 25 OYSTER COCKTAIL. Camembert, sm. tins Sniders, 16 oz. -..... -- 8 30 Sniders, 8 oz. ..-.... 3 3@ CHEESE. Roaquefort 2.2 55 Kraft, small items 1 65 Kraft, American -. 1 66 Chili, small tins -. 1 66 Pimento, small tins 1 65 Roquefort, sm. tins 2 25 2 25 2 Wisconsin Daisies __._ 31 Longhorn: ._._.. 32 Michigan Daisy ee . 38 Ran Sago 38 SOP 28 CHEWING GUM. Adams Black Jack ___. 65 Adams Bloodberry ___. 65 Adams Dentyne _______ 65 Adams Calif. Fruit ___. 65 Adams Sen Sen -_...... 65 Beeman’s Pepsin __.... 65 Beechnut Wintergreen. Beechnut Peppermint — Beechnut Spearmint — Doublemint - --.-.--.-.. 65 Peppermint, Wrigleys __ 65 Spearmint, Wrgileys __ 65 Juicy Fruit 65 Wrigley’s P-K Zeno Teaberry COCOA. Droste’s Dutch, 1 Ib.__ 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 lb. 60 Chocolate Apples ---. 4 50 Pastelles, No. 1 ---12 60 Pastelies, % Ib. ------ 6 60 Pains De Cafe __--- 3 00 Droste’s Bars, Delft. Pastelles 1 Ib. oo Tin Bon 1 doz. 2 00 2 . co Tin Bon “4 Bons 2 9 00 13 ez. Creme De Cara- 06 2 13 20 12 oz. Rosaces -_---- 10 80 % lb. Rosaces % ib. Pastelles —_---- 3 40 Langues De Chats .. 4 80 CHOCOLATE. Baker, Caracas, %8 -.-- 37 Baker, Caracas, 4s —.-- 35 COCOANUT Dunham's 15 lb. case, %s and %s 48 15 Ib. case, %S -~------- 47 15 Ib. case, %8 -------- 46 CLOTHES LINE. Hemp, 50 ft. ____ 2 00@2 25 Twisted Cotton, Ss fi. 3 50@4 00 Braided, 50 ft. ------- 25 Sash Cord _._. 3 50@4 00 HUME GROCER CO. ROASTERS COFFEE ROASTED 1 ib. Package MeIWBRS 2 35 Ieee 27 Muaker oe 41 NeUmOw 30 39 Morton House ...... 47 eG oo 36 toyes CMD 22 40 McLaughlin’s Kept-Fresh Vaccum packed. Always fresh. Complete line of high-grade bulk coffees. W. F. McLaughlin & Co., Chicago. Maxwell House Coffee. 1 i>. tine 2 48 3. 20. (ne 1 42 Coffee Extracts MM. Y., per 100 2 12 Frank’s 50 pkgs. _. 4 26 Hummel’s 60 1 Ib. 10% CONDENSED MILK Leader, 4 doz. —_..._ 7 00 Bagie, 4 doz. _...__._. 9 00 MILK COMPOUND Hebe, Tall, 4 doz. —. 4 50 Hebe, Baby, 8 do. __ 4 40 Carolene, Tall, 4 doz.3 80 Carolene, Baby -_---- 3 50 EVAPORATED MILK Quaker, Tall, 4 doz.__ 4 80 Quaker, Baby, 8 doz. 4 70 Quaker, Gallon, % doz. 4 70 Carnation, Tall, 4 doz. 5 15 Carnation, Baby, 8 dz. 5 05 Oatman’s Dundee, Tall 5 15 Oatman’s D’dee, Baby 5 00 Every Day, Tall -_-. 6 600 Every Day, Baby ---- : 90 Pet, Te 5 15 Pet, Baby, 8 oz. .-.-.. 6 05 Borden’s Tall _--..... 5 15 Borden’s Baby -..__--. 5 05 Van Camp, Tall __--_ 4 90 Van Camp, Baby --.. 3 75 CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, 10c 75 Worden Grocer Co. Brands Master Piece, 50 Tin_- 35 00 Masterp’ce, 10, Perf. 70 00 Masterp’ce, 10, Spec. 70 00 Mas’p., 2 for 25, Apollo95 00 In Betweens, 5 for 25 37 50 Canadian Club ----.- 35 00 Little Tom 37 60 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Webster Cadillac _._. 75 00 Webster Knickbocker 5 00 ee Webster Belmont... 110 00 Webster St. Reges 125 00 Bering Apollos --.. 95 00 Bering Palmitas -. 116 00 Bering Diplomatica 115 00 Bering Delioses __-. 120 00 Bering Favorita _... 135 00 Bering Albas -.._--- 150 00 CONFECTIONERY Stick Candy ~ Standara —........ Pure Sugar Sticks 600s 4 30 Big Stick, 20 lb. case 20 Mixed Candy Leader Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 75 Choe Marshmallow Dp 1 70 Milk Chocolate A A 1 80 Nibble Sticks ~---.-__ 1 85 No. 12, Choc., Light — 1 65 Chocolate Nut Rolls — 1 85 Magnolia Choc ---.... 1 265 Gum Drops Pails Anige 2.5 = 40 Champion Gums -.-.. a 38 Challenge Gums --..-. aan ae MWavorite ooo 19 Superior, Boxes ____---- 23 Lozenges Pails A. A. Pep. Lozenges 17 A. A, Pink Lozenges 16 A. A. Choc. Lozenges 2 Motto Hearts Malted Milk Lozenges Fs Hard Goods Pails Lemon Drops --------- 18 O. F. Horehound dps. — 4 Anise Squares -.---.-- Peanut Squares --.-.--- 17 Horehound Tablets __-- 18 Cough Drops Bxs Putnam s _.... 1 36 Smith Bros. —.......-_ 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 48s, case 3 40 Specialties Walnut Fudge Pineapple Fudge ~------ 22 Italian Bon Bons -.... 17 Banquet Cream Mints. 27 Silver King M.Mallows 1 36 Bar Goods Walnut Sundae, 24, 6c 75 Neapolitan, 24, 6c ....__ 75 Mich. Sugar Ca., 24, 5¢e 75 Pal O Mine, 24, 5¢ _... 75 Malty Milkies, 24, 5c _ 75 Lemon Rolls COUPON BOOKS 50 Economic grade 2 60 100 Economic grade 4 60 500 Economic grade 20 00 1000 Economic grade 37 6&0 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 Ib. boxes DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice .. 20 Evaporated, Fancy -.. 23 Evaporated, Slabs —___- 17 Citron 1 ih bee 2 40 Currants Packages, 14 oz. -.._.. 19 Greek, Bulk, Ib. —---~__ 19 Dates Dromedary, 36s -... 6 76 Peaches Evap. Choice —._ 15 Evap. Ex. Fancy, P. P. 25 Peel Lemon, American .... 30 Orange, American .... 30 Raisins Seeded, bulk ~__---_-__ 9 Thompson’s s'dles blk 8 ‘’Thompson’s seedless, BOM 10% California Prunes 90@100, 25 lb. boxes__@06 60@70, 25 lb. boxes__.@08 50@60, 25 lb. boxes__@08% 40@50, 25 lb. boxes__.@10 30@40, 25 lb. boxes__.@10% 20@30, 25 lb. boxes._@16 18@24, 25 lb. boxes-__.@20 FARINACEOUS GOODS Beans Med. Hand Picked __ 07 Cal. Limas Brown, Swedish ted Kidney Farina 24 packages _.-_-_-. Bulk, per 100 Ibs. ~.-- em Hominy 100 lb. sacks ~ 3 60 Macaronl Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Pearl, Bulk Goods Elbow, 20 lb. Egg Noodle, 10 Ibs. —. 14 Pearl Barley or Bee Uae 4 60 C000 eo — 7 20 Barley Grits ...-.---.. 6 00 Peas Scotch, i. 22 Oem Split, lb. yellow -_.... 08 Split green -.-.---.... 08 Sage Bast india 10 Taploca Pearl, 100 Ib. sacks _. 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant .. 3 60 FLAVORING EXTRACTS JENNINGS PURE FLAVORING EXTRACT Vanilla and Lemon 8 z 9 16 oz. 15 00 2% Ounce Taper Bottle 50 Years Standard. Jiffy Puneh 3 doz. Carton ......._ 3 86 Assorted flavors, FLOUR Vv. C. Milling Co. Brands idly White 2.0...) 9 90 Harvest Queen ______ 9 8u Yes Ma’am Graham, S08 ae 8 46 FRUIT CANS F. O. B. Grand Rapids Mason One quart —...- Half gallon ........13 1% Ideal Giass Top. Hatt: gint 2.5 9 00 Otte Orie 9 30 ONG UEP E oe 11 15 Half: gallon _.....-.. 15 40 bs * 4 ¢ eS “ & «4 a 4 ‘ 4 x ‘4 rT “4 aa ” » ~ ; < (> ( a: a A ; eR January 11, 1928 MICHIGAN TRADESMAN 29 GELATINE 26 ox., 1 doz. case -. 6 00 3% oz., 4 doz. case_. 3 20 One doz. free with 5 cases, Jell-O, 3 doz. —--_---- 2 85 Minute, 3 doz. __------ 05 Plymouth, White ---- 1 55 Quaker, 3 doz. __-_-- 2 55 JELLY AND PRESERVES Pure, 30 lb. pails -_-.3 30 Imitation, 30 Ib pails 1 75 Pure, 6 oz., Asst., doz. 95 Buckeye, 18 oz., doz. 2 00 JELLY GLASSES 8 oz., per dom: —-_-_ 37 OLEOMARGARINE Van Westenbrugge Brands Carload Distributor a ae Best Foou's Nucoa, 1 Ib. -- 20% Nucoa, 2 and 5 Ib. Wilson & Co.’s Brands Oleo — ee 24 Biogas ee 18 Special Roll 2.22... 19 MATCHES Sian 144 -----_— 4 50 Diamond, 144 box --- 9 (9 Searchlight, 144 box-- 5 75 Ohio Red Label, 144 bx 4 20 Ohio Blue Tip, 144 box 5 70 Nhio Blue Tip, 720-1e 4 25 Blue Seal, 144 —------- 5 20 Reliable: 144 ce 4 i5 federal, 144 _-------- 5 50 Safety Matches Quaker, 5 gro. case__ 4 50 MOLASSES Molasses in Cans Dove, 36, 2 Ib. Wh. L. 5 60 Dove, 24, 2% lb Wh. L. 5 20 Dove, 36, 2 lb. Black 4 30 Dove, 24, 2% lb. Black 3 90 Dove, 6 10 Ib. Blue L. 4 45 Paimetto, 24, 2% Ib. 5 75 NUTS—Whole Almonds, Tarragona 26 Brazil, New ---------- 4! Fancy Mixed —-------- 25 Filberts, Sicily ------ 22 Peanuts, Vir. Roasted 1254 Peanuts, Jumbo, std. 15% Pecans, 3 star ------ 20 Pecans, Jumbo ------ 40 Pecans, Mammoth -- 50 Walnuts, California -_ 26 Salted Peanuts Pancy, No. 1 2 -_. 1414 Shelled Almones ....3-.-= 68 Peanuts, Spanish, 125 lb. bags ------- 12% Filberts -~--.---------- 32 Pacans saited .-----__ 89 Salata 4s 60 MINCE MEAT None Such, 4 doz. --- 6 47 Quaker, 3 doz. case -- 3 50 Libby, Kegs, wet, lb. 22 OLIVES Bulk, 5 gal. keg ---- 9 00 Quart Jars, dozen -- 59 90 Bulk, 2 gal. keg -- a Pint Jars, dozen ie 4 oz. Jar, plain, doz. 1 35 5% oz. Jar, pl., doz. 1 60 8% oz. Jar, plain, doz. 20 oz, Jar, Pl. do.-- 3 oz. Jar, sir. doz. 6 qz. Jar, stuffed, dz. 9 oz. Jar, gee a 3 Stuffe a ~~ Jar, a. 0@4 75 20" oo aie az. 7 wo a) PARIS GREEN Se 31 Be ee 29 an ANG 66.60 27 PEANUT BUTTER Bel Car-Mo Brand a4 3 Ibe Tims 2220 8 oz., 2 do. in case_. 10 1bs. Datla: 2 ao 1D. pallial PETROLEUM PRODUCT From Tank Wagon. Ss. Red Crown Gasoline -. 11 Red Crown Ethyl ------ 14 Solite Gasoline ~_-__--- 14 In Iron Barrels Perfection Kerosine -. 13.6 Gas Machine Gasoline 37.1 V. M. & P. Naphtha 19.6 ISO-VIS MOTOR OILS In Iron Barrels oe es ee 77.1 Medium 20 Tod PIORV Ye. Sob (1 TSS. FiGavy. 22 Tet (Pp olarine Iron Barrels PABRG os oo oe 65.1 Médium > 22.5... 034 65.1 TEOQVY 265 ee 65.1 Special heavy -------- 65.1 xtra heavy 2.222. 65.1 Polarine “FR” 2.2... 65.1 Transmission Oil -... 65.1 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 25 Parowax, 100 lb. Se Sas Parowax. 40, 1 Ib. __ 9.5 Parowax, 20, 1 Ib. — 9.7 Seco Sens RISE: EMEC Semdac, 12 pt. cans 2.75 Semdac, 12 qt. cans 4-65 PICKLES Medium Sour 5 gallon, 400 count -. 4 75 Sweet Small 16 Gallon, 3300 ~-._-. 28 75 5 Gallon, 750 ~.----.. 9 Dill Pickles Gal. 40 to Tin, doz. PIPES 00 -. 9:00 Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, Bie¢yele 2-2... POTASH Babbitt’s, 2 doz. FRESH MEATS Beef Top Steers & Heif. __ 22 Good St’rs & H’f. 154%@19 Med. Steers & Heif. 18 per doz. : 75 4 75 Com. Steers & Heif. 15@16 Veal Top ee oe (CIOOM i 18 Modtun 0. ay \.amb, Spring Lamb ----.------ 24 GMo0G 2 23 Medium 2.2 22 Poot 2552 20 Mutton Goo0G 2200 18 Medium —------------- 16 Boor oo wee 8S Pork Bight hogs ..- oe Medium hose <2). EL Heavy: HORS. Jc i Loin, Med. ene ee Butts ° Ge eee “7 | Shoulders oe i. Srarerine 2 16 Neck bones -----.-.-- 06 Perimirnees +} PROVISIONS Barreled Pork Clear Back __ 25 00@28 00 Short Cut Clear26 00@29 00 Dry Sait Meats D S Bellies __ 18-20@18-19 Lard Pure in tierces 13% 60 Ib. tubs -_--advance % 50 lb, tubs _.__-.advance % 20 lb. pails _._--advance % 10 lb. pails ___.advance % 5 lb. pails _._-_.advance 1 3 lb. pails ___-advance 1 Compound tierces ____ 18% Compound, tubs ~___- 14% Sausages moles 22 2000 4 BAVeGr oS Lass 13 Fr: inkfort _ ae eee CEL coe POvKR 2222 18@20 Wear oe 19 Tongue, Jellied ------ 35 Headcheese : i 16 Smoked Meats Hams, Cer. 14-16 lb. @23 Hams, Cert., Skinned TG—)S.) be one @ 22 Ham, dried beef Knuckles 22 @W California Hams -_ @17% Picnic Boiled Fame oo 20 @22 Boiled Hams @34 Minced Hams ~__-- @17 Bacon 4/6 Cert. _. 24 @34 Beef Boneless, rump 28 00@30 00 Rump, new -- 29 00@32 00 Liver Beef - pia eo Calf Oo PORK oe 8 RICE Fancy Blue Rose 06 Eread 22 07% oe ae 03% ROLLED OATS Silver Flake, 12 New PVOCOSS «20 Quaker, 18 Regular .. Quaker, 12s Family —- Mothers, 12s, M’num Nedrow, 12s, China __ Fancy Broken CO G2 6S DO he DO to o Sacks, 90. lb. Jute 75 RUSKS Michigan Tea Rusk Co. Brand. 40. rolls, per case __.. 4.70 18 rolls, per case __s_ 2 25 18 cartons, per case__ 2 25 36. cartons, per case__ 4 50 SALERATUS Arm and Hammer -_ 3 75 SAL SODA Granulated, bbls. -_-_ 1 80 Granulated, 60 Ibs. cs. 1 60 Granulated, 36 2% Ib. packages 2220 2 COD FISH MIgGiGSs 00 Tablets, % Ib. Pure -_ doz. 1 Wood boxes, Pure -. 29% Whole: Cod...) 11% HERRING Holland Herring Mixed, Keys ......- 00 Mixed, hal: bbis. —_: 9:00 Mixed, bbls... 222002. 00 Milkers, Kees —_...- 110 Milkers, half bbls. _. 10 00 Milkers:; bbls. 2.) 8 00 K K K K, Norway -. 19 60 S lb: pails: a 1 40 Cut Lunch? 0. 1 65 Roned, 10 Th. hoxes __ 15 Lake Herring % bbl., 100 Ibs, ----__ 50 Mackerel Tubs, 100 Ib. ed fat " o Tubs, 50 count ae Pails, 10 Ib. Fancy fat 2 00 White Fish Med. Fancy, 100 Ib. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. __ 1 35 E. Z. Combination, dz. 1 85 Dri-Foot, doz. -_--.-- 00 Bishys;: Does: 22.2 1 35 Shinola, dog. 22s 90 STOVE POLISH Blackne, per doz. Black Silk Liquid, dz. i 40 80 can cases, $4.80 per case Caper, 2 0Z. _--------- Black Silk Paste, doz. 1 25 Enameline Paste, doz. 1 35 Enameline Liquid, dz. 1 35 BE. Z. Liquid, per doz. 1 40 Radium, per doz. --.. 1 85 Rising Sun, per doz. 1 35 654 Stove Enamel, dz. 2 80 Vuleanol, No. 5, doz. 95 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. ___. 3 00 SALT Colonial, 24, 2 Ib. ---. 95 Colonial, 36-14% —---- 1 25 Colonial, i 24-2 2 00 Med. No. 1 Loo 2 GO Med. No. 1, io tb. bg. 85 Farmer Spec., 70 Ib. 95 Packers Meat, 50 Ib. 57 Crushed Rock for ice cream, 100 lb., each 75 Butter Salt, 280 lb. bbl. 4 24 mock. 50 Ih. oo 40 Baker Salt, 280 lb. bbl. 4 10 24, 10 lb., per bale __-. 2 45 35, 4 Ib., per bale __.. 2 60 50, 3 lb., per bale _.-. 2 85 28 ib. bags, Table .. 42 Old Hickcory, Smoked, G80 Ihe oe 4 20 Per case, 24, 2 Ibs. .. 2 40 Five case lots -----. 30 Todized, 24, 2 Ibs. __-. 2 40 SOAP Am. Family, 100 box Crystal White, 100 __ 4 Export, 100 box —_-_-- Bie Jack, 60s —.-...._ 4 Fels Naptha, 100 box Flake White, 10 box Grdma White Na. 10s Swift Classic, 100 box 20 Mule Borax, 100 bx Wool, 100 box -- .-.. Jap Rose, 100 box ---- Fairy, 100 box Palm Olive, Lava, 100 bo Octagon, 120 2... 5 00 Pummo, 100 box -.-. 4 85 Sweetheart, 100 box ~ 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 Ige. 3 50 Quaker Hardwater Cocoa, 72s, box __-. 2 Fairbank Tar, i100 bx 4 Trilby Soap, 100, 10c 7 Williams Barber Bar, 98s Williams Mug, per doz. CLEANSERS 144 ‘eu 00 4 90 WASHING POWDERS Bon Ami Pd, 3 dz. bx 3 75 Bon Ami Cake, 3 dz. 3 25 Brille, 22 oe 85 Climaline, 4 doz. --. 4 20 Grandma, 100, 5c ---- 4 00 Grandma, 24 Large _-. 3 80 Gold Dust, 1608 ......_ 4 00 Gold Dust, 12 Large 3 20 Golden Rod, 24 —__-.-- 4 25 Jinx. 3 doz. 2... 4 50 La France Laun., 4 dz. 3 60 Luster Box, 54 —-._ 3 %& Old Dutch Clean. 4 dz 3 40 Octagon, $68 __..__- 3 90 Rinse. 408 202 3 20 Rinse, 245 (2. 5 25 Rub No More, 100, 10 OF ee 3 85 Rub No More, 20 Lg. 4 00 ae Cleanser, 48, “ Sani ‘Flush, lt doz .. 3 26 Sanolio, 3 doz —... 15 Soapine, 100, 12 oz. ~ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 24 Large -. 4 80 Speedee, 3 doz. -_---- 7 20 Sunbrite, 72 doz. ... 4 00 Wyandotte, 48 ------ 4 75 SPICES Whole Spices Allspice, Jamaica __.. @25 Cloves, Zanzibar —... @3s Cassia, Canton @22 Cassia, 5c pkg., doz. @40 Ginger, African ------ @19 Gmeger, Cochin —...__ @25 Mace, Penang —.._.... 1 33 Mixed. No. § __.._.-- @32 Mixed. 5c pkgs., doz. @45 Nutmegs, 70@90 __--_ @59 Nutmegs, 105-110 _-. @59 Pepper. Black 2.2_- @46 Pure Ground in Bulk Allspice, Jamaica _... @29 Cloves, Zanzibar ~~. @46 Cassia, Canton —...._ @28 Ginger, Corkin -__-_-__. @38 Wistane, 2 @ 32 Mace, Penang E og Pepper, Black @55 Nutmegs Soo ee a Ge Pepper, White - Zo ES Pepper, Cayenne __.. @36 Paprika, Spanish __.. @52 Seasoning Chili Powder, 15c _.. 1 35 Celery Salt, 3 oz. _.. 96 Sage, 202. 2. ea 90 Onion Sale 2. 1 35 Gane 2 1 35 Ponelty, 3% oz. .... 2 26 Kitchen Bouquet ___. 4 50 Laurel Leaves ___---- 20 Marioram, I oz. ....-- 90 Savory § 07, 2... $0 Thymic, bog 2 90 Numeric, 256 of. —... 90 STARCH Corn Kingsford, 40 lbs. ..-. 11% Powdered, bags __-. 4 50 Argo, 48, 1 lb. pkgs. 3 60 Cream, 48-F 9 80 Quaker, 40-) 07% Gloss Argo. 48, 1 lb. pkgs. 3 60 Argo, 12, 3 lb. pkgs. 2 96 Argo, 8, 5 Ib. pkgs. -_ 3 35 Silver Gloss, 48, Is _. 11% Elastic, 64 pkgs. —.-_ 5 35 Niger. 48-F O20 3 50 Deer, S06 ths. —_.__ 06 CORN SYRUP Corn Blue Karo, No. 1% -_ 2 42 Blue Karo, No. 5, 1 dz. 3 33 Blue Karo, No. 10 -. 3 13 Red Karo, No. 1% -- 27 Red Karo, No. 5, 1 dz. 3 71 Red Karo, No. 10 -- 3 51 imit. Maple Flavor Orange, No. 1%, 2 dz. 3 15 Orange, No. 5, 1 do. 4 41 Orange, No. 10 ------ 4 2) Maple. Green Label Karo __ 5 19 Maple and Cane Kanuck; per gak —-.. 1 50 Maple Michigan, per gal. .. 2 50 Welchs, per gal. .... 3 10 TABLE SAUCES Lea & Perrin, large. 6 00 Lea & Perrin, small__ 3 35 Pepper 3.2 1 60 Royal Mint... 2 40 Tobasce, 2:02, 4 25 Sho You, 9 oz., doz. 2 70 Aol) Weegee) oo 5 20 Aa). amar 2. 8 15 3 30 Zion Fig Bars Unequalled ‘for Stimulating and Speeding Up Cooky Sales Ree eyes a ket ae Wholesale Grocer VAT ae Nici stister MMe Et ies Baking. Industry ray TEA Japan Medi 220 27@33 Choice . 37@46 Raney 2 54@69 No: ) NibbS 64 } Ih pke. Sifting .___.. 13 Gunpowder Chiolee oe 40 Raney 2 ae 47 Ceylon Pekoe, medium — ...... 57 English Breakfast Congou, Medtum —__..* 28 Congou, Choice ____ 35@36 Congou, Fancy ___. 42@43 Oolong Medium 2... ca CNOlGG:) 2620 45 WMG W 50 TWINE Cotton, 3 ply cone __._ 40 Cotton, $ ply pails ... 42 Wook. G ply 18 VINEGAR Cider, 40 Gram White Wine, 80 grain. White Wine, 40 grain__ 20 WICKING No. 0 per eross _... 78 No. 1. per gross =. -1 25 No. 2, per gross __.. 1} &@ No. 3, per gross __.. 2 00 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 650 Rochester, No. 3, doz. 2 00 Rayo, per dem, _.. ss WOODENWARE Baskets Bushels, narrow band, wire handies __..._ 75 Bushels, narrow band, wood handles _...._ 80 Market, drop handle. 90 Market, single handle. 95 Market, extra _.... 3 Splint, large _... 8 50 Splint, medium —___.. 7 50 Splint, small... _.- 6 50 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each_. 2 55 3 to 6 gal., per gal. _. 16 Pails 10 qt. Galvanized ___. 2 50 12 qt. Galvanized ._.. 2 75 14 qt. Galvanized -_.. 3 25 12 qt. Flaring Gal. Ir. 5 00 10 at. Tim Dany —... 4:66 Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes. 70 Mouse, tin, 5 holes __ 65 Rat: wood <0... 1 00 Rat, spring oo. 1 00 Mouse, spring —___.... 30 Tubs Large Galvanized -... 8 75 Medium Galvanized _. 7 Small Galvanized -... 6 16 Washboards Banner, Globe ._-- 5 50 Brass, single ..-..-.... 6 00 Glass, single: 2: 6 00 Double Peerless __.. 8 50 Single Peerless -_.. . 7 50 Northern Queen -.__. 5 60 RIMEVEVSRE 5 7 25 Wood Bowls Id in, Butter 2. 5 00 In in, Butter 2... 9 00 it in. Butter 2... 18 00 19 im: Butter | 25 00 WRAPPING PAPER Fibre, Manila, white. 05% No. 1 Fibre es a {| Butchers D. F. __-... 06% WEeahe oo 07% Kraft Stripe 0 09% YEAST CAKE Magic: 3 doa. 28s 2 70 Sunlight, 3 doz -.... 270 Sunlight, 14% doz. .. 1 35 Yeast Foam, 3 doz. _. 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 30 30 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, ec. 23—We have to-day received the schedules, reference and ad- judication in the matter of Carl M. Barn- hart, Bankrupt No. 3318. The matteer has been referred to Charles B. Blair as ref- eree in bankruptcy. The bankrupt is a resident of Grand Rapids. The schedules show assets of $15,100 with liabilities of $4,430.66. The court has written for funds and upon receipt of same, the first meet- ing will be called, after which note of same will be made herein. The list of creditors of said bankrupt are as follows: Internal Revenue Department __$ 6.97 Ackerman Elec. nndettcl Co., “ae Bapts 4,111.84 G. ©, Totten; Lamont .....- _ 311.85 Dec. 24. We have to-day received the schedules, reference and adjudication in the matter of Albert Beam, Bankrupt No. 3319. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Lake Odes- sa, and his occupation is that of a farmer. The schedules show assets of $37,000 with liabilities of $32,175. The court has writ- ten for funds and upon receipt of same the first meeting will be ecalied, atter which note of same made herein. The list of creditors of said bankrupt is as follows: Henry B. Darnell and Ella Darnell, lonia $29,000.00 Village of Lake Odessa ees 90.00 Farmers Union Mutual Fire inc. (o., Woodman 2 25.00 National Bank, Ionia ___. _._ 1,020.00 Mrs. Charles Garret, Hanover, ee a as 300.00 Henry B. Darnell, Ionia __..__.. _ 2,000.00 Dec. 24. We have to-day received the schedules, reference and adjudication in the matter of Fibre Grand Co., Bankrupt No. 3320. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt concern is located at Grand Rapids. The schedules show assets of $521.55 with liabilities of $6,- 7309.13. The court has written for funds and upon receipt of same, first meeting will be called, note of which will be made herein. The list of creditors of said bank- rupt is as follows: City of Grand Rapids __ __ eee. O8 William G. Watts. Grand “Rapids_- 35.00 G. R. Fibre Cord Co., Grand Rap. 1,718.94 Ed. W. Bond, Chic azo ee 9.40 Chase Furn. Co., Grand “Rapids . Beis Colonial Flower Shop, Misha- ae ee ee So. & Hadticy, Sullivan, fil. __..... 26.76 Holland Chair Co., Holland ___.. 32.00 Masry WW. till, Coloma 110 C 2. Sirijand, Otseeo —.._.__-. 12.90 A. C. Marquardt, Flushing, N. Y. 14.45 D>. J. Miller, Brooklyn, N. ¥. _... 52.88 Northern Floral Co., Pontiac —_—- eee A. Skarket & Co., New York 2(.09 McCormick & Conlee, Clio ____ 4.55 Mat J. Green and Bros., Cc hicago__ 18.20 American Decorative Flower Co., Baltimore _..... eee ea 6.87 Biltrite Furn. Co., New York ____ 39.60 Crane & Swan, Batavia, - 32.15 Denardo Art Fruit Co., New York 5.64 Faucett Umphrey Chair Co., Morgantown, Ind. Fellipelli General F lower and Dec. Co., New York — a Nat J. Green & Bros., Chic ago I. Greenspan Co., New York __-_ Grimm Lambach Co,. St. Louis, Mo. 58.92 Ideal Chair Co., Brooklyn, N. Y. 15.74 A. H. Little, Tignall, Georgia __.. 10.29 J. ©. Mittler, Erookiyn; N. ¥. _.. 31.22 North American Bent Chair Co., Owen Sound, Ont. _....__ ee 4.3 Albert Pick & Co., Chicago A Z .onsie Bros., New Jersey —__._.._ Samuel Shuff, Brookiyn E. H. Stafford Co., Chicago . 5.94 Standard Fibre Reed Co., Minne- apolis ___.. ee John Timmers, Grand Rapids ____.__ 67.00 Universal Reed & Willow Co., Chicago - oie a Old National Bank, Grand Rapids 1,000.00 Frank D. Meade, Grand Rapids__ 1,: D>. 2. Wall, Grand gg eee ! Wicks, Fuller & Starr, Grand R. 1,3: A. C. Marquardt, Flushing, a Blue Book Publishing Co., een ee oo Breen & Halliday Fuel Co., G. R. Consumers Power Co., Grand Rap. G. R. Gas Light Co., Grand Rapids G. R. Lumber Co., Grand Rapids__ Van Rossum Plumbing Co., Grand BAe Jones Dabney Co., Grand Rapids. 71.50 W. H. Kessier Co., Grand Rapids 3.00 L. C. Smith & Corona Type. Co., Grand Rapids _. ee 2.50 Leiteit Iron Works, Grand Rapids 6.00 Michigan Bell Tel. Co., Grand Rap. 8.70 Stonehouse Carting Co., Grand Rap. &2 Milwaukee 15 x United States Glue Co., 5. 00 Van Keulen Lumber Co., Grand R. 9.75 West Dempster Co., Grand Rapids 6.35 Western Union Tel. and Cable Co., Grand Rapids : 2.84 Dec. 27. On this day Was held the final meeting of creditors in the matter of Allen G. Thurman Co., Bankrupt No. 1955. The bankrupt was not present or repre- sented. The trustee was not present or represented. The final report and account of the trustee was considered and ap- proved and allowed. An order was made for the payment of expenses, as far as the funds on hand would permit, there being no funds on hand for the declara- tien of dividends to creditors. qn the matter of the Lacey Co., Bank- MICHIGAN TRADESMAN rupt No. 3001, the trustee has filed a report and account, and an order for the payment of current expenses and a sup- plemental first dividend of 10 per cent. to creditors has been ordered paid. Dec. 27. On this day was held the sale of the bankrupt’s interest in certain real estate in the matter of Jacob D. Kirkhuff, Bankrupt No. 3152. There were no ap- pearances. The first offer of B. M. Cor- win, of $10 for the nominal interest of the bankrupt in such property was ac- cepted and confirmed. The meeting then adjourned without date. Dec. 28. We have to-day received the schedules, reference and adjudication in the matter of Ben P. Smith, Bankrupt No. 3321. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedules show assets of $2,585 of which $250 is claimed as ex- empt, with liabilities of $1,504.95. The court has written for funds and upon re- ceipt of same, the first meeting will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: U. S. Rubber Co., Grand Rapids__$275.00 Denman & Myers Tire Co., War- cn, ee 500.00 Paul Steketee & Sons, Grand Rap. 400.00 Friedman-Springs Co., Grand Rap. 30.00 Battjejs Bldg. & Supply Co., Grand HMagide 0 45.00 G. R. Gas Co., Grand Rapids ____ 23.00 New Era Life Ins. Co., Grand Rap. 22.00 United States Rubber Co. ________ 309.60 Sol H. Kahn, Grand Rapids ~_unknown Herpolsheimer Co., Grand Rap. unknown Com. Credit Co., Grand Rapids unknown Dec. 29. We have to-day received the schedules, reference and adjudication in the matter of Joseph Edward Utley, 3ankrupt No. 3322. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Muskegon, and his occupation is that of a contractor. The schedules show as- sets of $2,650.86 of which $500 is claimed as exempt, with liabilities of $3,822.98. The court has written for funds and upon receipt of same, the first meeting of cred- itors will be called, note of which will be made herein. The list of creditors of said bankrupt are as follows: Bert Voss, Hamilton _-..._. $ 31.00 3ernard Smit, Hamilton . 130.00 John Bolthouse, Muskegon —_.... 15.00 Osear Romick, Marcellus se i a 60.00 Peck Milling & Coal Co., Cassopolis 246.12 Hamilton Farm Bureau, Hamilton 19.00 lmamnineg 456,, LAnsine 60.00 Ray Baker, "Muskegon eee 19.00 Andrew Minzey, Muskegon _______ 21.90 Schutmaat Bros., Hamilton _______ 17.75 Hamilton Lumber & Supply Co., Siawiiion 152.67 Wolters Garage, Hamilton ________ 204.26 PK Zaisman, Gamilton 27.00 im J. Lampen, Hamilton 62.00 Brower & Co., Hamilton _..._ 350.00 John Kolvoord, Hamilton ________ 537.40 s3andemer Garage, Bridgman ______ 25.00 East Shore Garage, Saugatuck __ 2.50 Markle Cement & Coal Co., Mus- a 51.64 Cardinal Petroleum Co., Muskegon RAINS 96.41 L. C. Monroe Co., Muskegon ______ 20.44 E. J. Souls, Kent MOE es 40.00 Haveman Jolman & Co., Muskegon 30.00 Lake Shore Mach. Co., Muskegon. 25.00 Emil Heyn, Bridgeman ___..... 50.00 S. Stern & Co., Marcellus . ie Cc. 2D. McKinely, Wolcottville, Ind. 539.00 I. M. Smith & Co., Marcellus _____ 250.00 R. L. Wells, Pokagon nt eee ae 33.00 Moline Cement Tile Co., Moline __ 11.48 M. Judd & Son, Dowagiac ________ 159.00 James Coffman, Dowagiac ____ 42.00 S. Bridge & Culvert Co., Bay | CMY 2 105.16 Elkhart Bridge & Iron Co., Elkhart 177.17 Charles Seigel, Marcellus _________ 53.58 George T horpe, Marcellus _____-__ 14.00 Dry. Schelto, Marcellus _______ | oe 5.00 Walton's Garage, Hastings 0 Scottville Bank, Scottville $100.00 Dec. 29. We have to-day received the schedules, reference “ay adjudication in the matter of Frank J. Lee and H. LeRoy Lee, individually and as copartners, doing business as Lee Bros., Bankrupt No. 3323. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt concerns is located at Rockford. Their occupation is that of contractors. The schedules show assets of $30.00 with liabilities of $6,455.11. The court has written for funds and upon receipt of same, first meeting will be called, note of which will be made herein. The list. of creditors of said bankrupt are as follows: Freeport State Bank, Freeport $3,850.00 Budnick Mfg. Co., Grand Rapids 400.00 George Monroe, Cedar Springs ____ 400.00 Rockford er Co., Rock- ford ein. ttm See Rockford Oil Co., “Roe kford onc Seno Chris Anderson, Gowe mo ae oe Chittick Oil Co., Greenville _________ 570.06 C. Van Dellen, Belmont ___ —-— 241.00 Brown & Sehler, Grand Rapids un 9.80 Frank G. Weed, Rockford ____unknown Ford Sales & Service __ cea eee ae Ver Wys Co. oe Rapids” eects | See ae Henry Burch, toekford ___ ou 3.85 Ideal Foundry, Seca Rapids. ae 4.08 Hunting Co., Rockford 5 36.91 Budnick Mfg. Co., Grand Rapic d1s_ 67.02 Hunter Machinery Co. unt Grand Rap. 15.3: William Black & Co., Cedar Springs 79.81 Dick Kimm. Rockford _.......-' ss 85 40 Dockery Bros., Rockford __...._..__ 28.16 C. Glen McBridge, Rockford 75.57 Elmer Streeter, Long Lake .......- 215.72 E. G. Hubble, Belmont —______--_~- 25.00 McKeough-Nash Co.. Grand Rapids 117.94 Coon & Co., Cedar Springs ~_------ 19. OL John Beucus, Cedar Springs ----- 47.29 Rockford Dairy, Rockford __------ 6.00 D., CC. Alichin, Rockford _..._.___. Ade Standard Oil Co., Rockford ___--- 66.24 Rahl & Streeter, Hale ____....____- 35.64 Ran, PO 35.00 National Cooperative Oil Co., : Crane Paps oo 30.00 Blkaes Motor Sales, Middleville __ 35.00 Acme Motor Co., Grand Rapids —_ 300.50 Rahl & Streeter, Hale _._..-----_-- 7.48 Dr. A. J. Bower, Greenville ~_----_ 14.00 Shorty Thompson, Sand Lake ___- 8.10 Williams & Otterbacher, Sand Lake 37.00 Blanchard, Sand Lake ____- _---_- 177.00 Drs. Owen & Weny, Grand Rapids 104.00 Dr. E. E. Dell, Sand Lake ________ 30.00 St. Mary’s Hospital, Grand Rapids 23.25 Dec. 30. We have to-day received the schedules, reference and adjudication in the matter of Harvey Bogues, Bankrupt No. 3824. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Sturgis, and his occupation is that of a Always Sell January 11, 1928 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. LILY WHITE FLOUR ‘*The Flour the best cooks use.’’ Also our high quality specialties Rowena Yes Ma’am Graham Rowena Golden G. Meal Rowena Pancake Flour Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruits and Vegetables Now Offering: Cranberries, Bagas, Sweet Potatoes, “VinkeBrand” Mich. Onions, Oranges, Bananas, etc. Satisfaction for your customers and profit for you on all the products of the C. F. MUELLER COMPANY JERSEY CITY, N. J. In a Sauce of Luscious Ingredients January 11, 1928 laborer. The schedules show assets of $25 of which the full interest is claimed as exempt, with liabilities of $4,336.96. The court has written for funds and upon receipt of same first meeting of creditors will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: Sturgis National Bank, Sturgis ___$700.00 Continental Furn. Co., High Point, ONE ee 100.00 Citizen’s Lumber Co., Sturgis . 59.12 D'Arcy Spring Co., Kalamazoo 23.33 Edward & Chamberlain, Kalamazoo 26.54 Fay-McKinnon, Detroit _._...__ 412.43 Frankford Rug Mills, Frankford, PON. ae 272.65 Lussky, White & Coolridge, Chicago 471.85 Omara Parlor Frame Co., Chicago 15.50 Penna. Oil Distributors Co., RiCVOlgNO coe 18.90 William J. Oddy, Detroit 12.66 Stinson Holtger Co., Detroit _..___ 766.74 Sturgis Lumber Sup. Co., Sturgis 18.80 Sturgis Grain Co., Sturgis _______ 28.75 Cozy Home Furn. Shop., Sturgis__ 700.00 Cozy Home Co., Sturgis _..._ 584.39 Imperial Carving Co., Allegan 117.00 Chester H. Wooden, Kalamazoo ._ 44.3 Dec. 30. We have to-day received the schedules, reference and adjudication in the matter of John Miller Hodges, Bank- rupt No. 3325. The matter has been re- ferred to Charles B. Blair as referee in bankruptey. The bankrupt is a resident of Kalamazoo, and his occupation is that of a laborer. The schedules show assets of $250 of which the full interest is claim- ed as exempt, with liabilities of $1,571.73. The court has written for funds and upon receipt of same, first meeting will be called, note of which will be maed herein. The list of creditors of said bankrupt is as follows: C. i Rathoun, Otseco $ 60.00 state. Of Michigan = . $00.00 Dr. J. F. Berry, Kalamazoo ______ 170.00 Dr. A. S. Youngs, Kalamazoo wo Litto Old Borgess Hospital, Kalamazoo__ 175.00 Dr. P. D. Crum. Kalamazoo ___- 50.00 Ideal Dairy Co., Kalamazoo 25.00 Jos. Gumm, Kalamazoo ____________ 10.00 Herschfield Bros., Kalamazoo ______ 45.00 Crane & Jackson, Kalamazoo oe SOO Kalamazoo Coal & Sprinkler Co., BAIATOR 200 Go 25.06 W. R. Sellick, Kalamazoo __ 60.00 In the matter of David L. Cable and James H. Cable, a partnership, doing business as the Cable Sales Co., Bank- rupt No. 3288, the first meeting of cred- itors has been called for Jan. 16. In the matter of the Kent Moto, Sales Co., Bankrupt No. 3313, the first meeting of creditors has been called for Jan. 17, In the matter of Edith EK. Chase, Bank- rupt No. 3308, the first meeting of cred- itors has been called for Jan. 16. In the matter of American Care, ete., Bankrupt No. 3312, the first meeting of creditors has been called for Jan. 16. In the matter of Clyde C. Hawkins, Bankrupt No. 3301, the tunds for the first meeting have been received and the first meeting has been called for Jan. 16. In th matter of Harry L. Shuter, Bank- rupt No. 3314, the first meeting of cred- itors has been called for Jan. 17. In the matter of Totten Electrical Con- struction Co., Bankrupt No. 3317, the first meeting of creditors has been called for Jan. 17. In the matter of Earl F. Beckwith, Bankrupt No. 3328, a sale of the assets of the estate at auction has been noticed out. The sale will be held at the prem- ises of the bankrupt’s business in the city of Muskegon Heights, Jan. 24.) ‘rue property for sale consists of shoes, rub- bers, and kindred lines of merchandise used in a retail shoe store. The fixtures of the business will also be for. sale. The property is scheduled to be of the value of $8,750. An inventory will be made and on file at the premises at the date and time of sale. The property may be seen prior to sale by application te. Bernard E. Cook, custodian, care Wm. Balgooyan, attorney, Muskegon Heights, or to Abe Dembinsky, auctioneer, 114 Cherry street, Saginaw. In the matter of Harry L. Shuter, Bankrupt No. 3314, a sale of the entire stock in trade and fixtures of the retail shoe store will be held Jan. 23 at the premises of the bankrupt in Lowell. The property is appraised at $1,817.50. An in- ventory will be on file at the date and time of sale. The property may be seen by application to Abe Dembinsky, auc- tioneer, 114 Cherry street, Saginaw, or to Cc. C. Woolridge, custodian, 1125 G. R. National Bank building. In the mattsr of Totten Electrical Con- struction Co., Bankrupt No. 3317, a sale of the entire assets of such electrical shop and appliance store will be held at the premises of the bankrupt, in Grand Rapids, Jan. 19. The property is sched- uled at $4,299. An inventory will be made and on hand at the date and time of sale. The property may be seen prior to date of sale by application to Abe Dem- binsky, auctioneer, 114 Cherry street, Saginaw, or to C. C. Woolridge, custodian, 1225 G. R. National Bank building. In the matter of American Cafe, Bank- rupt No. 3312, a sale of the entire stock, fixtures, furnituer, etec., of this restaurant will be held at the premises of the bank- rupt, in Grand Rapids, Jan. 19. The property is appraised at $878.50. An in- ventory will be on hand at the date and time of sale. The. property may be seen by application to A. Dembinsky, auction- eer, 114 Cherry street, Saginaw,, or to MICHIGAN TRADESMAN C. C. Woolridge, custodian, 1225 G. R. National Bank building. In the matter of the Kent Motor Sales Co., Bankrupt No. 3313, the entire stock, fixtures, furniture, tools, equipment, used ears, etc., of this estate will be sold at the Elston Storage Co., Grand Rapids, Jan. 19. The property is appraised at $1,008.75. An inventory will be on hand at the date of sale. The property may be seen by application to A. Dembinsky, auctioneer, 114 Cherry street, Saginaw, or to C. C. Woolridge, custodian, 1225 G. R. National Bank building. In the matter of Miracle Milk, Ine,, Bankrupt No. 3304, the entire assets of this estate, consisting of office furniture and equipment will be sold at auction at the premises of the bankrupt in the Fed- eral Square building, Grand Rapids, Jan. 19. The property is appraised at $528.50. An inventory will on hand at the date of sale. The property may be seen prior to date of sale by application to A. Dem- binsky. auctioneer, 114 Cherry street, Saginaw, or to C. C. Wool,yidge, custodian, 1225 G. R. National Bank building. Dec. 30. (Delayed). On this day was held the first meeting of creditors in the matter of James A. Snyder, Bankrupt No. 3298. The bankruyt was present in per- son and represented by attorney. No creditors were present or represented, Claims were proved and allowed. The bankrupt was sworn and examined with- out a_ reporter. Harris S. Withey, of Benton Harbor, was named trustee, and his bond placed at $500. The first meet- ing then adjourned without date. Un this day also was held the first meeting of creditors in the matter of Paramount Boot Shop, ete., Bankrupt No. 3218, The bankrupts were present in person and represented by attorneys Ma- son & Sharpe. Creditors were present by Fred G. Stanley and Jackson, Fitz- gerald & Dalm. Claims were proved and allowed. The bankrupts were sworn and examined without a_ reporter. MON: Kennedy was named trustee, and his bond placed at $1,500. The first meeting then adjourned without date. Qn this day also was held the first meeting of creditors in the matter of Knauf Bros., Bankrupt No. 3299. The bankrupts were present in person and represented by attorney. One creditors Was present in person. Claims were proved and allowed. The bankrupts were swern and examined without a reporter. John Huff, of Niles. was appointed trus- tee, and his bond placed. at $1,000, The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Anway-Peerless Furniture Co., Bankrupt No. 10. The bankrupt was present by its officers and represented by Dorr Kui- zema, attorney. Creditors were present by Stephen Wattles, Fred G. Stanley and Mason & Sharpe. The custodian of the estate was present in person. Claims were proved and allowed. The bankrupt’s officers were sworn and examined, with- out a reporter. M. N. Kennedy was nam- ed trustee, and his bond placed at $3,000. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Miracle Milk, Inc., Bankrupt No. 3304. The bankrupt corporation was present by its officers and represented by Travis, Merrick, Warner & Johnson, attorneys. Creditors were representedby R. J. Cle- land, attorney. Claims were iiled, but not considered. The president of t e corporation was sworn and examined without a reporter. Geo. F. Le Bour, of Grand Rapids, was named trustee, and his bond placed at $100. The first meet- ing then adjourned without date. Dec. 27. (Delayed). On this day was held the final meeting of creditors in the matter of Paul R. Wing, Bankrupt No. 3100. The bankrupt was not present or represented. The trustee was not pres- ent. No creditors were present. Claims were allowed. The trustee's final report and account was considered and approved and allowed. Expenses of administration were ordered paid and a final dividend of 45.9 per cent. to general creditors ordered paid. No objections were made to the discharge of the bankrupt. The final mecting then adjourned without date. The case will be closed and returned to the district court in due course. In the matter of E. O. Jerue, Bankrupt No. 3305, the funds for the first meeting have been received and the meeting has been called for Jan. 24, In the matter of Richard Chester, Bankrupt No. $297, the funds for the first meeting have been received and such meeting has been called for Jan. 24. In the matter of Albert Beam, Bank- rupt No. 3319, the funds for the first meeting have been received and the meet- ing has been called for Jan. 24. In the matter of John Mick, Bankrupt No. 3306, the funds for the first meeting have been received, and the meeting has been called for Jan. 24. In the matter of George Schroader, Bankrupt No. 3310, the tunds for the first meeting have been received and the first meeting has been called for Jan. 24. In the matter of Fib:e Grand Co., Bankrupt No. 3320, the first meeting of creditors has been called for Jan. 23. In the matter of Madison Square Elec- tric Co., ete., Bankrupt No. 3309, the funds for the first meeting have been re- ceived and the meeting ras heen called for Jan. 23, In the matter of Floyd Alger, Bankrupt No. 3308, the funds for the first meeting have been received and the meeting has been called for Jan. 23. In the matter of Stanley M. White, Bankrupt No. 330, the funds for the first meeting have been received and the first meeting has been called for Jan. 23. In th matter of William Hopkins, Bank- rupt No. 3296, the funds for the first meeting have been received and the first meeting has been called for Jan. 23. In the matter of Michigan Street Phar- macy, ete., Bankrupt No. 3302, the funds for the first meeting have been received and the meeting called for Jan. 23. What We Find in Looking 1928 in the Face. (Continued from page 20) completely fed, on the dietary in history, that no food prod- uct can to-day be sold in increased most. varied volume without displacing some other food product. What does this mean to grocers? It means that we now have a buyer's market. Grocers back and have sellers come to them with urgent can sit offerings now; and they can pick and choose the best values in the smallest quantities. It is the finest time in the world for grocers to do the thing which always spells progress—to trade up. With incomes than any people ever had be- fore, customers so well fed that now they are picking and selecting the best of everything, the American grocer is in preferred position to build a better, more profitable business. customers who have greater This has been sensed fully by chains; for everywhere the price appeal is be- ing backed up by salesmanship, fine displays, the pushing of better char- acter merchandise. Perhaps it is not exactly accurate to say subordinating price-appeal: but it is accurate to say they are not laying all stress thereon, but are studying other angles of skillful merchandising and applying them. chains are ?aul Findlay. IGH in food valuc rich in flavor. De licious any time of the day. Michigan Tea Rusk Company, Holland, Mich. 31 The Brand You Know by HART Look for the Red Heart on the Can il LEE & CADY Distributor I. VanWestenbrugge Grand Rapids - Muskezon Truck Service Central Western Michigan Nucoa KRAFT) CHEESE “BEST FOODS” Ss’? . ‘6 ‘FANNING’S”’ Breed and Uattes ALPHA BUTTER Saralee Horse Radish OTHER SPCIALTIES VITAMINE FOODS MAKE VIGOROUS DOGS Imperial Cod Liver Oil Foods for Dogs & Foxes are a balanced ration supplying the necessary Vitamins so essential to healthy growth and freedom from dis- ease. Imperial Dog & Fox Bis- cuits are not hard. It is not necessary to soak them in liquids as they are readily broken up by small Dogs and Puppies. All Dogs and Foxes relish and thrive on these crisp tasty Biscuits. A trial will convince you. You can Buy them at Van Driele & Co. GRAND RAPIDS, MICH. Distributors r° G Witietrt-CHULSKI & Co. INVESTMENT BANKERS Listed and Unlisted Securities. 933-934 Michigan Trust Bldg. ( GRAND RAPIDS, MICHIGAN ff oA QUALITY RUSKS an COOKIES Grand Raplds, Mich. 32 Gabby Gleanings From Grand Rapids. Grand Rapids, Jan. 10—The regular weekly meeting of the Salesmen’s ‘Club was held Saturday noon, Jan. 7, at their new location in the English room at the Rowe Hotel. There were about forty members and guests present and a very interesting talk was given by Col. John G. Emery, which was thor- oughly enjoyed by all present. Every- body seemed pleased with the change of location of these weekly meetings and the manager of the Rowe Hotel, Ernest Nier. personally supervised this first meeting and heartily welcomed the members and friends and told them he would do everything in his power to make the meetings pleasant and profitable to all concerned. Ronald J. Scott, formerly with the Pinkerton Tobacco Co., covering Northern Michigan, traveling out of Bay City, has located permanently in Grand Rapids with the American Radiator Co. Philip F. Crowley, with the Pre- ferred Automobile Insurance Co., of Grand Rapids, recently returned from a ten weeks’ pleasure trip to France, England, Scotland and Canada. J. M. Cameron, representing the James S. Kirk Co. in Southwestern Michigan, paid his usual triennial visit to No. 131, U. C. T., Saturday evening. Mr. Cameron has been a member of No. 131 for a good many years and we hope as time goes on he will try to visit us at least once a year. The regular monthly meetings of Grand Rapids Council, No. 131, U. C. T., are getting more popular all the time, due, presumably, to the fact that each meeting night is Ladies’ Night. The ladies play bridge while the men are attending Council meeting and afterwards lunch is served and an hour 8i dancing is enjoyed. At the last meeting, held Saturday evening, Jan. 7, about seventy-five couples attended and all expressed themselves as having a good time. Grand Rapids Council, No. 131, U. C. T., will give a dance and card party in the English room of the Rowe Ho- tel Saturday evening, Feb. 11. As this is an extra party given in between regular monthly meetings, it is expect- ed a large crowd will attend. A general committee has been ap- pointed, with Clarence J. Farley, of the ©. J. Farley Dry Goods Go., as general chairman. The banquet will be held the first Saturday night in March, and under the management of Mr. Farley it is expected that this ban- quet will be the best one the Council has ever had. Mrs. James W. Bentley, mother of Raymond W. Bentley, the Senior Counsellor of No. 131, returned from Plant City, Florida, last Saturday. She went to Florida last September and says the weather was fine all winter long. 3rother John Dooley passed away this month and on our first meeting night, Jan. 7, a new member was initiated in our order with the same name, John Dooley. No relation what- ever to the John Dooley, former member. Roy H. Randall. 2 «2 Proposes To Solve Neglected Feature of Retail Business. Escanaba, Jan. 10—I am in receipt of your enquiry as to what I expect to do now that I am out of business. Well, for thirty-one years I have been in the grocery business in this city and now that I am out, aside from my age, which is sixty-seven years, and will, on that account, handicap my ac- tivities in the future, I feel like a bird which has achieved its freedom out of its cage. I have no desire to enter business again. Temporarily, I am helping my son in Iron Mountain, who has been in business there the past three years. Iron Mountain and its merchants have certainly been hard hit during the MICHIGAN TRADESMAN change of ford’s models, but are hop- ing for a revival there soon. So far as my future is concerned, it is my ambition to do something for the merchants (grocers and butchers) in the matter of their credits. Cer- tainly that is the most vital thing. We well know it is the most neglected feature of all their business activities. John A. Stromberg. Night Dusting of Orchards Michigan Fruit Crop. East Lansing, Jan. 10—As a result of advantageous dusting, Michigan orchardists gathered fruit this year virtually free from scab, codling moth and other insect injury. Much of the work was directed by _ horticultural specialists at Michigan State College. In dusting trees on more than 400 acres, the specialists found that best results were obtained when the work was conducted before primary infesta- tion and on evenings ‘when there was » wind to shake the dust from the eaves. Saves —_———_o---> Note Inside Tel!s Price Goose Brought on Farm. Sopeston, Wis., Jan. 6—A goose pre- pared for ‘Christmas dinner here per- formed the unusual service of swal- lowing a note offered by the woman January 11, 1928 Hides, Pelts and Furs. who raised it and delivering it to the Green, No. 1 ---------------------_-- = woman who dressed it for the table. Grred' No. 1 a The note was found in the Dir bY Giecd No. 2 2 16 Mrs. Fred Stemler. It was enclosed Calfskin, Green, No. 1 -----------_-- 20 in a small glass vial, which the goose CaifSii Gived, Now 1 lv evidently swallowed at its last supper. (aifskin, Cured, No. 2 _______-----__ 19% The note read: “I got 22c lb. for this Horse, No. | ------------------------ 5.00 goose. ‘What did you pay?” It bore Horse, No. 2 Te 3.00 a woman’s signature and a Bear ‘Creek Yamps _______________ Se 50@1.25 Wis,, address) As it happened, fhe Shearlings -.... 0 25@1.09 goose was a Christmas gift from the a Tallow. ad lamber company where Me. Siemler yoy 0 oo is employed. No. 2 ea enemuaeae 06 ee ool. Unwashed, medium 22.0558 @33 High Priced Hen Proves Excellent ——— — ee ee Investment. Pee ee es i Vancouver, Dec. 30—At the Uni- SM 1 Large -------------------~---- $15.00 : so a wo: 1 Medium 2 12.00 Werstty, of Diitish Columbia they pro- Nol i Small 10.00 duce hens that bring fancy prices. An Skunk evidence of Us is piven th a story of No. 1 oe $2.00 the purchase by a Connecticut poultry - 2 ---~------ -.---~---------------- ie * * ~ cl is ates ce a gi del ea a . fame 0c A Bey et ie te oF Sis lk "50 per pound. This hen weighed exactly ea ae four pounds, and the purchase price Detroit—The Georgia Federal-Mo- was $500. That looks like a tremend- : oe te Sleceinker ous price to pay for a hen, but this par- gul Corporation, 110 Shoemaker ticular bird was cheap at that price, if we may take the word of a professor of the British Columbia University. The hen laid 335 eggs in a 365 day test supervised by the Dominion De- partment of Agriculture. avenue, has been incorporated to man- ufacture and deal in metal novelties, with an authorized capital stock of $5,000, all of which has been subscribed and paid in in cash. NEW ISSUE $5,000,000 National Electric Power Company 6% Cumulative Preferred Stock (Fully Paid and Non-Assessable) Preferred both as to Assets and Dividends DIVIDENDS EXEMPT FROM PRESENT NORMAL FEDERAL INCOME TAX The following information is summarized by Mr. Harry Reid, President, from his letter to us: BUSINESS: National Electric Power Company owns practically all of the commion stocks of a diversified group of companies operating public utility properties located in the states of Pennsy]- vania, Ohio, Indiana, Maine and Michigan, and will own a large majority of the Common Stock of New England Public Service Company. Company has also acquired a substantial interest in the Class B Common Stock of National Public Service Corporation and in the Common Stock of The Net Earnings CONSOLIDATED EARNINGS: months ended November 30, 1927, the consolidated earnings of National Electric Power Company and said subsidiaries, including those of New England Public Service Company, were as follows: Gross Earnings (including Other Income) $25,746,808 Operating Expenses, Maintenance, Depre- ciation, Taxes, including Federal ee _-$10,195,997 Balance of Net Earnings, applicable to Par Value $100 per Share For the twelve Taxes 15,550,811 The Commonwealth Light and Power Company. The territories served with electric light and power include about 726 communities with a total population estimated to exceed 1,250,000. ASSETS: As determined by public utility engi- neers and appraisers, the reproduction cost new, less accrued depreciation, of the properties of the said subsidiary companies, plus additions to date at cost, after deduction of all prior obligations and liabilities, is largely in excess of the $10,060,000 par value of the Preferred Stock to be presently outstanding. The Preferred Stock is followed by 312,130 shares of Class A Stock and 620,065 shares of Class B Stock. Chicago New York Detroit securities of subsidiary companies to be owned by National Electric Power Com- pany, after deduction of interest charges and dividends paid or accrued during the period on funded debt and_ preferred stocks of subsidiary companies, amorti- zation and net earnings applicable to common stocks of subsidiary companies held by the public - oe oe Annual Interest Charges on Secured Gold Debentures : elanGe oo oo Annual Dividend Requirements on Cumu- lative Preferred Stock to be presently outstanding, including this issue _._ ital $ 2,659,988 500,000 654,260 The balance of net earnings, as_shown above, was thus more than requirements. 3.30 times such annual Definitive stock certificates will be ready for delivery on or about January 20, 1928. Price: $94.50 per Share and Accrued Dividend, to Yield 6.35% HOWE, SNOW & CO. INCORPORATED GRAND RAPIDS San Francisco Minneapolis The statements made above are not guaranteed, but we believe them to be entirely reliable. dividend Philadelphia