~ a ~ . e ° . YG bere er ee gs i aie ns 2 ea , ‘ . . , » é . ’ 2 1a26'295 & (aft) “HY i SH YZINARERAS™S SSN Q xz M~S eK. PY SEH DLFIIE™ RRP SS KEE 24 qn 4 o @ SE Te Sg ve y aC ~~ ACS Nt x | BN d We IT p NEY Cee ANE too MANE Oy IZ N= S SOIC: SSO LEE SE AMID OR AGI PEE RLS SI DLL ETRE Forty-fifth Year GRAND RAPIDS, WEDNESDAY, JANUARY 18, 1928 Number 2313 The Bell of the Angel : ; . he Hell of the Angels £ There has come to mind a legend, a thing | had half forgot, é 5 And whether I read it, or dreamed it, ah, well, it matters tg not— Z It said that in heaven at twilight a great bell softly ‘i swings, And man may listen and hearken to the wonderful music that rings. If he puts from his heart’s inner chamber all the passions, pain and strife, Heartache and weary longing that throb in the pulse of life— If he thusts from his soul all hatred, all thoughts of wicked things He can hear in the holy twilight how the bell of the angels rings. ' And | think that there lies in this legend, if we open our hearts to see, Somewhat of an inner meaning, my friend, for you and for me. Let us look to our hearts and question, Can pure | thoughts enter in To a soul if it be already the dwelling of thoughts of sin? . So, then, let us ponder a little, let us look in our hearts and see If the twilight bell of the angels can ring for us, you and me. Rose Osborn. SEMDAC LIQUID GLOSS |. and DEALER PROFITS For many years, Semdac Liquid Gloss has given most satisfactory results when used for renewing the lustre and enhancing the appearance of use-dulled furniture and woodwork. SEMDAG UIQUIDIGLOSS And for as many years, this improved cleaner and polish has been displayed by an increasing number of Michigan dealers. For Semdac Liquid Gloss moves quickly and offers a greater profit than many other polishes. Semdac Liquid Gloss has stood the test of years. It has seen other polishes come and go. Dealers throughout Michigan recognize this product as a popular leader in its field. You can increase your business by displaying Semdac Liquid Gloss on your shelves and in the window. Such a display usually furnishes just the needed reminder for your customers to buy now. Order your supply of Semdac Liquid Gloss now --- from your jobber or direct from us. SEMDAC AUTO POLISH EMDAC AUTO POLISH removes smoke J film, grime and rain spots with least effort, and restores the maximum lustre to lacquered, enameled and varnished surfaces. Semdac Auto Polish is easy to apply. It works quickly. It gives a brilliant lustre. Sold in pint and quart bottles. Look for the red and blue package. STANDARD OIL COMPANY [INDIANA | 910 SOUTH MICHIGAN AVENUE CHICAGO, ILLINOIS . ° Fi) * i t } { _— a Wy a CSC RSS SSK GRINS A DESMAN Forty-fifth Year MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business me nm, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. Items From the Cloverland of Michi- gan. Sault Ste. Marie, Jan. 17—Now that the holiday season is over we are all back on the job again, comparing notes as to the success of the previous year’s achievements. Up in this part of the country most of the houses have en- joved a fair amount of prosperity and are optimistic for the future. With our new hotel to care for the large tourist season that we are looking for- ward to and being located on the bor- der of Canada we have many attrac- tions which will ‘bring the tourist in our direction. The Virginia tea room, which has been closed since last summer, has been opened again by Miss Barbara McMahon. The building has been re- modeled and brightened with pretty lamps and comfortable chairs. Small booths have been installed for small group entertaining. A dressing room has also been provided for the com- fort of the ladies. On_ electrically heated steam tables a choice of home cooked food is displayed in the cafe- teria department, while special meals will also be served. The Soo Co-Op. Mer. Association gave a banquet and ball to its 150 em- ploves last week at the Murray Hill Hotel. President W. B. Robertson made the opening address entitled, “Carry Your Load With a Smile.” Mr. Robertson is one of the very best Scotch after dinner speakers in the Soo and, with his good stories, puts in a mile of smiles. Jack Smith was toastmaster and ably performed that duty. Leo LeLeivre, the general man- ager, who is largely responsible for the success of the association, thanked his fellow employes for their co-opera- tion and their willingness to work over time when the occasion demanded the sacrifice. He said that 1927 was the largest year in their business since he took over the management and in its history and looks to still bigger busi- ness for 1928. Life is puzzling. A rut is some- thing a man spends half his life dig- ging and the other half trying to keep out of. The ‘Canadian Soo had another $7,- 000 fire last week, which destroyed the Frank Montello jewelry store and spread to an adjoining building owned by A. Thoun and. occupied by the Ian- ni tailor shop. Two-_ families living overhead were made homeless. The Atlantic & Pacific Tea Co. is moving its stock from the store on Easterday avenue to the building at 808 South Ashmun street. It now has three stores on Ashmun street and expects to put up a new tile building on Ashmun street opposite the Temple theater, which is to contain a modern up-to-date meat market. The motorist will find that he can do most anything with the pedestrian if he will approach him right. For a long time the Soo has enjoyed the best sodas for ten cents, but, just as we expected, this was too good to last. The dispensers of this popular beverage have learned that in almost every place in the cities 15 cents is the popular price, so they have decid- ed they might just as well fall in line, so the tourists would not think that w® are a cheap city. Other drinks, we understand, have not advanced, accord- ing to the bootleggers’ union. Dave Williams and Elmer Flem- ming, of the Williams Furniture Co., attended the annual furniture show at Grand Rapids last week. Harvey Paquin, of the firm of Pas- more & Paquin, the popular shoe mer- chants, is attending the shoe dealers’ convention at Chicago. He will spend some time visiting friends at Rock Island before returning to the Soo. Paul Besner, President of the Soo Detroit Club, accompanied by his wife, attended the opening at the new Ojib- way Hotel Jan. 2. He paid the Soo some nice compliments on her progress and noted many changes since he left to make his home in Detroit. For the second time within two months the St. Ignace branch of the A. & P. store was robbed on Saturday night or early Sunday morning. A check is being made-to note the amount of the loss. An attempt to burn the store was discovered in a pile of boxes in a shed in the rear of the store which had been started, but the fire evidently went out before gaining headway. Our three banks all have had a suc- cessful and satisfactory business for the past year. All of the old officers have been re-elected and they all look on 1928 with much optimism. H. Bertram, who for the past year was in charge of the A. & P. store at 406 Ashmun street, has been trans- ferred to the company store at New- berry. He is succeeded here by Bert Imeison. Mr. Bertram has made many warm friends while here who will re- gret his removal, but wish him every success in his new field. The Manhattan restaurant, which had chanzed hands many times since it opened on Ashmun street for the past ten vears, has been bought by Mrs. B. Harris, formerly of Escanaba, who is putting in new decorations and new fixtures. It will hereafter be known as the Harris cafe. Mrs. Harris will specialize in home cooking, operating a short order department. Mrs. Harris is an expert cook and opens up under favorable conditions and expects to get a large share of the tourist business. Nelson Hall returned last Saturday from Ashland, Wis., where he was called by the death of Reid Hall. We are in receipt of a message from Major Lanphier, from Selfridge Field, that he would like to visit the Soo in the near future with a fleet of fourteen planes. Arrangements are being made for the reception. This will also give much prestige to our getting a good landing field, which has been under considefation for the past year. George Bailey, of the Bailey shoe shop, returned last week from Chicago, where he attended the shoe show. GRAND RAPIDS, WEDNESDAY, JANUARY 18, 1928 This was Mr. Bailey’s first visit to Chicago in eighteen years. He did not remember if it seemed any larger in the Windy City, ‘but found that many of the old landmarks and many of the old interesting places are no more. The old time signs, “Biggest schooner in town for 5 cents” has dis- appeared. Eighteen years surely has made many changes, not only in Chi- cago but in. our own town. It is just twenty-five years ago that Christ and Sam Gianakura. two young Greeks, arrived in the Soo from Greece. They liked the appearance of the Soo and opened up a small confectionery store at 463 Portage avenue, which they continued until 1907, when the business extended out on Ashmun street. Expecting to get their share of prosperity here, they moved into the store at 504 Ashmun street, which has been their abode ever since. Ten years ago they both were made American citizens. They don’t believe in sending their money back to the old country, but spend every cent at home. They have been putting in new fixtures and made many improvements from time to time, keeping abreast of the times. They have now just finished instaliing all new silver gray booths, equipped with individual lights and _ mirrors, making their place one of the finest of its kind in the city. In addition to sodas and candies, they also serve light meals and lunches, being equip- ped with the latest electric toasters, electric stoves and frigid air. It is this class and type of foreigners who help build up the cities and they are to be congratulated on their success. William G. Tapert. ——>->____ Success of Treasury Plan Seen. The financial district is definitely pleased. with the Treasury's new plan to refund $2,147,000,000 in Third Liberty 4%s. What the Government proposes in a word is to give 3% per cent. Treas- ury notes due December 15, 1932, in exchange for the Third Liberty 4%s which mature September 15, 1928. The offer is looked upon favorably by Wall Street for the reason that if accepted at once it gives investors a better run for their money than may be obtained in the. open market. That is to say the man who owns a $1,000 Third Liberty 4% per cent. bond can get more for it by accepting the Treas- ury’s proposal of exchange than by selling it on the market. This may sound paradoxical since in accepting the Government’s offer hold- ers give up a 4% per cent. coupon for one bearing 3! per cent. interest. The point is that holders of the Third Lib- erties who make immediate exchange will begin to draw interest on the new 3% per cent. notes January 16, but be- tween that date and March 15 they will also receive interest on the sur- rendered 5%4s. In taking its first step to refund one of the large remaining loans the Gov- ernment is even more assured of suc- cess than it was at this time last year when it began to plan for redemption of the Seconds. Being a long term Number 2313 obligation of the kind popular with small investors, the Seconds were held to a large extent in small lots. The difficulty in refunding the issue lay in its wide distribution. The Govern- ment found large holders of the Sec- onds prompt in accepting proposals of exchange. It found the small investors slow to accept. Now the Government is dealing with an issue that presumably is held large- ly by big investors. By its very nature a 1928 maturity would drift into short term portfolios. The bonds mature this year and everybody has known right along that they mature. It is not a case in which a long term issue has been redeemed ahead of its scheduled date. Wall Street is watching the opera- tions of the Treasury Department closely nowadays in connection with plans for refunding the 1928 maturities for what may be revealed of the trend in interest rates this year. Paul Willard Garrett. [Copyrighted, 1928] —_——_»-+___ Bokers Organize For Mutual Protec- tion. “A few weeks ago fifteen wholesale bakers operating bakeries in Southern Michigan got together and organized a business club called the Bakers Busi- ness Club. “The purpose of this club is to work together to promote better conditions and a better understanding between the baker and the grocer. business “To help the grocer to improve his understanding of the grocery business whenever possible and to assist the grocer as much as possible at all times for the success of the grocer means the success of the baker. We meet the each month in second Tuesday of different We have had three meetings and believe we have made good progress and be- fore the year is over will have done cities. much for the local grocer and for our- selves.” This sent to me by Lawrence, of the Lawrence 'Co., Lansing. was Charles 3aking I attended a meeting at Hotel Olds and there were present representatives from Ann Arbor, Jack- son, Kalamazoo, Bay City, Saginaw, Battle Creek and Lansing bakers. Their meeting was very interesting to me and I think they are in the same position as the wholesaler, jobber and retailer and trying very hard to make themselves safe by getting in our busi- ness saving boat, which is the Retail Grocers & Meat Dealers Association of the State of Michigan. We are open for any suggestions they may put forth at our convention April 17, 18 and 19, which will be held at Hotel Olds, Lansing, O. H. Bailey, President Retail Grocers and Meat Dealers Ass’n, 2 THE PRODUCE AGENCY ACT. Some Facts About an Important New Law. The marketing of food products is a subject which attracts widespread: in- terest. Much serious thought is de- voted -to improving present methods, and nearly every session of Congress sees the passage of legislation relat- ing to the marketing of food products. Keeping the large urban population continuously supplied throughout all seasons of the year with those highly perishable products commondy known as “produce” requires a vast and com- plicated system of distribution. Nearly every conceivable method of merchan- dising is used. In such a vast business represented by thousands of independ- ent units operating under highly com- petitive conditions, abuses, unfair prac- tices, and dishonesty inevitably creep into the industry and are a constant source of annoyance and loss to the legitimate dealer. Any action, legis- lative or otherwise, that will discour- age questionable practices and, in do- ing so, establish confidence, is desir- able and helpful to the industry. The Produce Agency Act is a new law. It was approved March 3, 1927, and became effective July 1, 1927. The scope of the act is limited in that it applies only to those perishable prod- ucts commonly referred to as “pro- duce,’ or more specifically, fruits, vegetables, melons, dairy and poultry products, etc. Also the act is limited to transactions involving the receiving of produce in interstate commerce for or on behalf of another. In other words, it applies only to agency trans- actions, and then only when the pro- duce in question has moved in jnter- state commerce. As many hundreds of thousands of carloads of produce are shipped in interstate commerce annually, and as a considerable part of the total quantity is handled on an agency basis, during a part at least of its journey from producer to con- sumer, the act is of interest to nearly everyone in the produce industry. It particular interest to growers, shippers, commission merchants and brokers, although its influence is not is of limited to any one group in the indus- try. Briefly, the act contains three im- portant provisions which should be kept in mind. It makes it a misde- meanor for anyone receiving produce in interstate commerce for or on be- half of another (1) to dump, aban- don, discard as refuse, or destroy, the produce so received without good and sufficient cause therefor; (2) to fail knowingly and with intent to defraud, to account truly and correctly there- for; and (3) to make any false state- ment, knowingly and with intent to defraud, concerning the handling, con- dition, quality, quantity, sale or dis- position thereof. For violation the act provides that a penalty may be imposed of a fine of not less than $100 or more than $3,000, or imprisonment of not exceeding one year, or both, at the discretion of the court. With respect to that provision of the act prohibiting the unjustifiable dumping of produce, it would be diffi- cult to ascertain quantitatively to MICHIGAN TRADESMAN what extent produce is dumped with- out good cause. Complaints are fre- quently heard, and the passage of this act indicates that some shippers be- lieve abuses occur in connection with the dumping of produce. They are not satisfied with a return which ac- counts for a consignment in no other way than by the mere statement that all or a part of the produce was dumped. The Produce Agency Act prohibits the dumping of produce, when received subject to the other provisions of the act, either directly, indirectly or in collusion with another. The provision of the act with respect to dumping merely means that the receiver shall take whatever steps are necessary to protect the interests of the shipper or owner of the produce entrusted to him for disposition. The high perishability of the products re- ferred to in the act makes it inevi- table that many shipments will arrive in the markets in various stages of deterioration. If a shipment of produce has been generally made use of, authority has been delegated to any authorized in- spector of the U. S. Department of Agriculture under the farm products inspection law, or any health officer or food inspector of any state, county, parish, city or municipality to make inspections of produce intended to be dumped, and if the facts warrant, is- sue certificates showing ithe produce to be without commercial value. If a certificate of inspection under the Produce Agency Act is desired, ap- plication should ‘be made to the near- est farm products inspector of the U. 'S. Bureau of Agricultural Eco- nomics or to the nearest health officer. While the act is limited to agency ransactions, and of course does not apply in cases of direct purchase and sale between two parties, it should not be construed as applying only to certain classes in the trade. For ex- ample, it should not be assumed that the act applies only to commission merchants and therefore is of but casual interest to anyone else. The Sav. COT He Portrait: of a customer when she wants to sell the grocer a ticket for some affair, and— accepted by a receiver, and is found to be in poor condition, it should be reconditioned if reconditioning will be to the advantage of the shipper. If, after allowance is made for transpor- cation and other charges, the cost of reconditioning would not result in ad- vantage to the shipper, the best dis- position possible should be made of the produce in question. If the pro- duce is without commercial value it may be dumped. If the produce to be dumped is without commercial value a certificate may be obtained under ‘authority contained in the Pro- duce Agency Act and the rules and regulations issued by the Secretary of Agriculture pursuant to tthe authority contained in the act. Obtaining a certificate of inspection in case pro- duce is to be dumped is not compul- sory. However, provision is made for the receiver, subject to the act, to obtain a certificate in such cases, which certificate may be submitted to his principal as evidence of “good and sufficient cause” for dumping the pro- duce in question. In order that this service provision of the act may be 2 ZZ by A Se Portrait of the same cus- tomer when she is asked for the money to settle her ‘grocery bill act refers to produce received in in- terstate commerce for or on behalf of another. The important thing then to determine is whether the produce has been received in interstate com- merce for, or on behalf of another, either at shipping point or in the ter- minal markets, regardless of whether the receiver may be generally classi- fied as a commission merchant, broker, carlot distributor or by any other designation. The usual type of commission transaction appears clearly to involve the receiving of produce for or on behalf of another and therefore comes within the purview of the act. There are other types of transactions, how- ever, where the applicability of the act is not so clear. As an illustra- tion, the broker, in varying degree, certainly operates “for or on_ behalf of another.” His powers as agent may not be as broad as those of the commission merchant, but the act does not attempt to define the scope of the agency. It may be broad or restricted. The act merely says “for or on ‘behalf of another.” If, for in- January 18, 1928 stance, a ‘broker exercises that control over a consignment upon its arrival which is involved in directing the rail- road as to the disposition thereof, it is believed the broker could be said to have received the produce © and hence would be subject to the act. There are probably numerous trans- actions in connection with which it might be difficult to determine whether the produce was legally received for or on behalf of another. In general, the opinion is that if a person has authority to dispose of or order the disposition of produce not owned by him and which has moved in inter- state commerce, even though his au- thority may be limited to certain acts, it may be said that he is acting for or on behalf of another ‘with respect to such produce. With respect to produce arriving in poor condition, and which is to be sold on cominission, the question is frequently asked of the Bureau whether, under the Produce Agency Act, a shipment billed to a certain firm must be accepted even if it ap- pears that the condition of the pro- duce is such as to make it certain that transportation and other charges would not be realized if the produce is accepted. As previously stated, the Produce Agency Act applies only to agency transactions covering produce received in interstate commerce, and it is believed that produce has not been received and the agency relation- ship is not established thereunder un- til the produce has been accepted from the carrier. That provision of the act with re- spect to correct accounting and the making of false statements is prob- ably the most important feature of the act. It is the provision which is likely to be most far-reaching and comprehensive in its influence upon the industry. Briefly, this provision means that the receiver of produce subject to the act shall dispose of the producer entrusted to him to the best of his ability, that he shall offer it to the buyer for exactly what it is, and that he shall completely, honestly and correctly account for the produce to his principal and return to him all that has been received for it, less commis- sions, advances and. other charges. Regarding the false statement pro- vision of the act it seems advisable to mention two points of interest. In some markets and for some commodi- ties it is understood to be the practicé to pool or average the sales of con- Signments for the day, thus making uniform returns to all shippers. It is believed that if a return is made knowingly to a shipper, which return does not represent the actual amount received for the produce, less com- missions and other proper charges, the return might reasonably be inter- preted under the Produce Agency Act as being a false statement, unless by Prior agreement the shipper under- stood that his produce would be re- ceived and pooled with that of others. The second point involves the prac- tice, said to exist, of receivers, with- out authority, selling to themselves all or a part of produce received by them for sale. The courts have ruled in proper a a ascii te inane a aos ala, ‘ nee s ae > » ‘ \ © — aneliainaa: a OR ne. ae ee ne ° thas, e a vn Vv ¥ , nacanigen pe... Caspr a aii j } i d | { ’ January 18, 1928 MICHIGAN TRADESMAN 3 some instances that such a transac- tion is not an actual sale as between principal and agent. So far as the Produce Agency Act is concerned, it is advised that all the facts surround- ing such a transaction, if made, be fully disclosed to the shipper to show good faith. If the receiver takes in the produce himself without disclos- ing the fact to the shipper, it could strongly suggest a violation of the act through indicating to the shipper that a bona fide sale had been made when in fact such was not the case. This act arises from the old, old question as to whether the man who acts as agent for another is honest and faithful in his discharge of his trust. It recognizes deliberate dis- honesty by making it a crime and pro- viding suitable punishment therefor. It is a new weapon aimed at deliber- ate dishonesty in agency transactions in the produce business, and from that viewpoint will be regarded by the great majority in the industry as a constructive helpful influence in that industry. C. W. Kitchen. —_+--~—___ A Home Town Dialogue. “Well, well! How does the old place look? Haven’t been here in a dog’s age. Why, where's the Opera House?” “Torn down. That's Kidd and Blackbeard’s garage on the old Opera House site.” “My gracious! Feed Depot?” “Garage. Turpin and Co. run that.” “IT don’t see the old church steeple down |\Main street.” “No; when the Flint boys bought the property for their automobile ser- vice station they took the steeple down.” “Well, I'll be blessed. still here, I suppose?” “Oh, yes; but town meetings are held upstairs. The ground floor is oc- cupied by Static and Son, radios and accessories.” “Why, I wouldn’t know the place. Feel just like a stranger. Let's stroll down to the American House and meet some of the old boys.” “American House is gone. There's a brick block of new stores there; the Bumpmobile Agency—that’s run by the Hay boys; you remember them, I reckon; Jim Haslett’s Agency for Grip-the-Grit tires and Billy Mc- Feeters’s used car depot.” “Well, I’m—Town pump still work- ing?” “Yep; filling station; gasoline; works day and night.” “My lands! Say, is there any place in the old burg that isn’t in the au‘o or radio business?” “Sure; Old Man Hick’s whip fac- tory, just off River street. He’s 96 and won't sell. Kinder sot in his ways, they tell me.” —_+2_____ Not Much Difference. What’s the difference between a father and a mother? Where’s Timothy’s Town Hall “A father is one who is afraid that every young fellow who calls at the house is trying to marry his daughter. A mother is one who is afraid that he is not.” Democrats Should Present Business Man For President. ‘Grandville, Jan. 10—A business man for President. Why not? The Democrats are holding a Jack- son day dinner at Washington on Jan. 12 to commemorate the life and deeds of an early day party leader. Why not on ‘this day an agreement to cast aside political lawyers and go in for the best man? Al Smith has declined to be a party at that dinner, so the diners will be wholly free to express themselves on the subject of the next presidential nomination. Such gatherings usually count for very little, so far as practical results go, but, of course, as the general trend of party thought may be ascertained some good may result. Al Smith is wise to keep away from this gathering of the wise heads of the party. It is all too soon to engage in a rough and tumble scramble for the party honors. A successful business man would make a splendid President. Then why not select a candidate from that class? No mistake could be made and the old animosities of ancient political feuds might be avoided. Jefferson is really ithe real Demo- cratic saint, since the rough and ready Jackson antagonized too many men within his own party ranks to be very deeply loved. He even went so far as to threaten to hang a member of his own party did he not conform to the demands of Constitutional Govern- mnt and cease his disunion tactics. That was going some, to say the least. Jeffersonian Democracy and_ the Democracy of A. Jackson differ in so many points it would hardly be safe to discuss those differences. However, Carolina Calhoun was wise enough not to go to extremes in his nullification plot in South Carolina, consequently there was no hanging bee in which it has been said that Old Hickory would have delighted. Give us a business man for a candi- date and see how quick the Republi- cans will respond to the challenge and place a Mellon or some other worthy gentleman in business life before the people for their franchises. In this connection there jis no hint at a Wall street candidate. Not all business men of mark hail from that street. The country, East, West, North and South, is marked by men successful in business. It may be ad- mitted that the man who makes a com- plete success in that line has some- thing forceful and utterly honest in his makeup which will not go amiss in the White House. Business ‘before pleasure. ‘This sounds good and we might say as well business before politics such as has so often disgraced the halls of legislation in the past. We have had lawyers in plenty in public life and far too few men of business who, while capable of build- ing their own personal fortunes on the rugged rock of honesty, would make capable public officials for all the people. A man who succeeds in business is almost invariably a man of honesty, lacking, perhaps, in cunning and chicanery, yet fully up to the demands of the country’s necessities. We might point to several samples of the ‘business men in public life who have won the plaudits of their fellows. Very few who have been tried have been found wanting. I noted the other day that a prom- inent man had suggested Andrew Mel- lon as a suitable candidate for the Re- publican nomination. Many may jeer at this and yet the country might go farther and fare much worse.’ A man who has successfully managed the financial affairs of a great Nation like ours has certainly something about his personality which capnot be belittled. A business man for president. May not we again ask? The Democrats have a rare oppor- tunity before 'them and if they act up to their privilege something full of meat is sure to come from it. ‘The mere politicians of the party should be given their conge and the workmen in ‘business, on the farms and work- shops of the land should be given a chance. Have the leaders of that party sufficient insight into the situation to act accordingly? The attendants at this Jackson din- ner may make or break the party right there. The enthusiasm of the oc- casion may work contrary to good judgment and all discretion be thrown to the winds in jubilation over the greatness of the man who licked the British at New Orleans after the war ‘between Briton and thé United States was over. That Andrew Jackson has an en- viable place in our history is admitted. That he was a great American may not be denied, also that he was an Ameri- can before being a party man must be conceded to his praise. Does Al Smith fill the bill for Presi- dent? We would advise the diners at this Washington dinner to study the situation with wide open eyes and let not enthusiasm for a long dead hero, nor admiration for a present day politician, blind them to making a serious mistake. Take up the question of making a business man President and see how the idea grows with repetition until the logic of events cannot be denied. The ‘bogy of Wall street need not intrude here. Voters are becoming more intelligent as time passes, and the shout of “Wall street” can no longer be a scarecrow to the honest sentiment of the Nation. Should the Democrats act wisely at this Jackson dinner they will surely make a ten strike and aid in giving the country a nominee who is a business man from the crown of his head to the sole of his feet. Old ‘Timer. ——~+-->____ Perfecting Plans For the Better Mer- chanising Conference. Detroit, Jan. 17—Plans for the Bet- ter Merchandising Conference and Ex- position which will be held at the Book-Cadillac Hotel, Detroit, on Feb. 15, 16 and 17, have now been fully de- veloped and a very interesting pro- gram has been prepared, it was an- nounced Saturday by J. B. Sperry, of Port Huron, President of the Better Merchandising Association. More than 1,000 and probably above 1,200 retailers from throughout Michigan will register for this big three-day merchandising conference. While such large merchandising or- ganizations as the bigger department stores in the large cities conduct regu- larly what is virtually a merchandising school for their sales staff and execu- tive, the independent retail merchants have not this opportunity and to-day it is becoming realized that nothing affords a bigger and more compre- hensive opportunity for learning how other merchants are solving problems that are the common lot of all mer- chants to-day than to attendia real live conference such as this affair. It is builded essentially for the retailer. The program shows as the keynote address that on “What 1928 Holds for the Retailer,” by William Nelson Tait, editor of the Retail Ledger, of Phila- delphia, who is thoroughly qualified to speak with authority. Another feature speaker is Paul T. Cherington, director of research of the J. Walter Thompson Co., of New York, and formerly pro- fessor of marketing of Harvard Uni- versity, who will speak on “What Re- search tells about the Retailer.” Charles J. Christensen, of Saginaw, will speak on “How the Home-Owned Store keeps on Selling Goods,” and J. Woodside, of the Western Co., Chi- cago speaks on “Planned Selling.” Sev- eral other main session speakers, also outstanding, will also deliver import- ant merchandising talks. The group sessions will also in their respective divisions of hardware, drugs, | dry goods, groceries, plumbing, furniture, bakeries, etc., have leading men speak and direct the discussions and a feature that last March was most favorably comented upon will again be carried out, namely the demonstrations of win- dow trimming for the various types of retail stores. The Exposition will have eighty- four booths of display and will occupy the entire ballroom floor in the Book- Cadillac. An interesting feature of this part of the affair will be the minia- ture model retail store put on by Lee & Cady. Chambers of Commerce throughout Michigan are urging upon their local merchants the great importance of at- tending this Conference. It was re- cently pointed out bv the Domestic Bureau of the U. S. Chamber of Com- merce, at Washington, that almost 8,000 merchants went under during the first six months of 1927 and we can safely assume about as many more followed suit during the last half of the year. Many will fall by the way- side in 1928. Why do some merchants succeed while others fail to withstand the ordeal? It is a case of having to meet present-day conditions with mod- ern selling methods and attendance at such an affair as this mid-February gathering in Detroit will largely help in a practical manner to afford ways and means materially counting in the effort of the retailer to sell more mer- chandise. Registration is purely a nominal fee of $2. Full particulars and registration cards can tbe had by communicating with headquarters, Better Merchandis- ing Association, Book-Cadillac Hotel, Detroit. S. E. Sangster, Director of Publicity. —>+>—___ When on Your Way, See Onaway. Onaway, Jan. 17—The Onaway Gar- ment factory is running full capacity and has a sign out “Girls Wanted.” A nice, clean, comfortable place to work where many of the help soon be- come experts and draw good sized pay checks. The proposed canning factory is rapidly gaining impetus and meeting with favor among the farmers who have expressed their willingness to provide sufficient crops to warrant the building of a reasonably sized plant. The A. & P. store, recently destroy- ed by fire and now temporarily located, has leased the East side of Henry Lip- shield’s store, formerly used for ladies’ furnishings, and expects to take pos- session Feb. 1. A number of years ago two wells were sunk, one inside the city limits of Onaway and the other outside, where, it was claimed. prospects bid fair for oil. Either from lack of ex- perience or capital or ‘both, they were abandoned at a depth of several hun- dred feet, although indications were not at all discouraging. Now people are wondering why, with more mod- ern equipment and conditions favor- able, the work could not be completed. While it may be a gamble, to a cer- tain extent, it is no more so than with some of our sister cities; few good deeds are accomplished without some sacrifices and it would look as though the venture would warrant another trial. Jack Wright, proprietor of Wright's Newsery, is displaying his new arrival of 1928 pennant reading. “When on Your Way, See Onaway.” Jack is a booster of the (Wright) caliber and sets an example along the lines that every merchant ntight well follow. Squire Signal. Too Common Occurrence. Floorwalker (to impatient customer, leaving): Can’t you get waited on, Madame? Madame: No. I’m afraid I came at an unfortunate time; your sales- ladies are in conference. 4 MOVEMENTS OF MERCHANTS. Orion—The Orion State Bank has increased its capital stock from $30,000 to $60,000. Detroit—Clarks, Inc., 4418 Wood- ward avenue, has increased its capital stock from $1,000 to $10,000. Detroit—Scholnick’s, Inc., succeeds Nathan H. Scholnick in the boot, shoe and men’s furnishings business. Lansing—-Runnel’s French Coal Co., 1034 South Cedar street, has changed its name to Runnel’s Coal Co. Detrott—L. Rush & Co. 19106 Woodward avenue, boots, shoes, etc., has filed a petition in bankruptcy. Grand Rapids—G. E. Henisley suc- ceeds F. A. Covell in the grocery busi- ness at 733 Division avenue, South. Lansing—Frank Barritt succeeds Eimer Van Antwerp in the grocery business at 929 North Pine street. Kalamazoo—The Hekman Biscuit Co., of Grand Rapids, has purchased the building its branch house occupies at 1009 North Westnedge avenue. Homer—T. G. Horton, who conducts Hotel Calhoun, has purchased a va- rety stock and added lines of dry goods, men’s. clothing and shelf hard- ware. Golf Ca. changed its name to the Duo-Set Golf Co. and re- Detroit—The Uniset Stephenson Bldg., has moved its business offices to General Motors Bldg. Niles—Newman & Snell's State 3ank, established in 1916, has changed its name to the State Bank of Niles and increased its capital stock from $75,000 to $100,000. Detroit — The Hamblen & Aver avenue, wholesale has changed its name to the Sterling, Wilson. Hamblen Co., Inc. Saginaw—Williams Ice Cream Co., 213 North Hamilton street, has been incorporated with an authorized cap- ital stock of $50,000, all of which has been subscribed and paid in in prop- erty. Detroit—The Crystal Springs erage Co., 719 Farwell Bldg., has been incorporated with an authorized cap- ital stock of $10,000, $1,000 of which subscr-bed and paid in in Sterling, Wilson, Co., 3002 Hooker dealer in oysters, 4ey- has been cash. Ewen—The Slocum Grain Co. has sold its stock and plant and its retail oil business to W. E. Helakoski, who Mr. Slocum will devote his entire attention to his has taken possession. wholesale oil business. Northern Beverage Co., 1606 Ludington street, has been incorporated with an authorized cap- ital stock of 3,000 shares at $100 per share, all of which has been subscribed and $300,000 paid in in property. Flint—The Flint Corpora- tion, 910 F. P. Smith Bldg., building supplies, etc., has Escanaba—The Supply incorporated stock of sub- been capital which has with an authorized $10,000, all of scribed and $1,000 paid in in cash. Detroit—The L. A. B. Drug Spec- ialty Co., Room 506, 642 Beaubien street, has been incorporated with an authorized capital stock of $15,000, of which $7,500 has been sub- scribed and $1,500 paid in in cash. Detroit—The United Saw & Tool Co., 3-123 Gen. Motors Bidg., has been been amount MICHIGAN TRADESMAN incorporated with an authorized cap- ital stock of $50,000, of which amount $17,000 has been subscribed, $5,000 paid in in cash and $6,000 in property. Birmingham—Temple Stores, Frank and Purdy streets, has been incor- porated to deal in general merchandise, with an authorized capital stock of $4,000, all of which has been subscrib- ed and paid in, $2,500 in cash and $1,- 500 in property. Detroit—The Paramount Hardware Co., 6174 Concord avenue, has been incorporated to conduct a retail hard- ware business, with an authorized cap- ital stock of $35,000, of which amount $26,300 has been subscribed and paid in in property. Detroit—The Best Dress Shop, Inc., 5024 Joy Road, has been incorporated to deal in women’s and_ children’s wearing apparel at retail, with an au- thorized capital stock of $1,500, all of which has been subscribed and paid in, $750 in cash and $750 in property. Detroit—Beranek & Beranek, mer- chant tailors, 128 Madison avenue, have merged the business into a stock company under the same style, with an authorized capital stock of 5,000 shares no par value, of which amount $1,700 has been subscribed and paid in. Detro:t—The Victor Rubber Stamp Co., 525 Woodward avenue, has merg- ed its business into a stock company under the style of the Victor Rubber Stamp Co., Inc., with an authorized capital stock of $10,000, $5,500 of which has been subscribed and paid in, $2,500 in cash and $3,000 in property. Lansing—The Arctic Ice Cream Co., of Detroit, has purchased the dairy business at Lansing of the N. H. Winans & Sons Co. Cass Winans will be manager of the Lansing concern which will continue to use the old name for a time. The Winans com- pany has supplied milk’ products to Lansing for some 40 years. Jackson—The Lyman H. Hill Co.. 224 South Mechanic street, has been incorporated to deal in fuel and build- ers’ supplies, with an authorized cap- ital stock of 4,000 shares class A stock at $10 per share, 4,000 shares class B stock at $1 per share and 4,000 shares class C stock at $2.50 per share, $20,- 000 being subscribed and $2,000 paid in in cash. East Saugatuck—Mrs. John Lubbers wife of the postmaster and dealer in general merchandise here, died at the age of 72 years as the result of a fall that she suffered about two weeks ago. She is survived by her husband and six children. The funeral was held Wednesday afternoon at one o'clock at the home and at 1:30 at the East Saugatuck Christ'an Reformed church. Detroit—The Michigan Music Co., 10050 Aurora street, has merged its business into a stock company under the style of the Michigan Music Cor- poration, to deal in musical instru- ments and all kinds of musical mer- chandise, with an authorized capita] stock of $30,000 preferred and 20,000 shares at $1 per share, of which amount $5,000 and 100 shares has been sub- scribed and $5,000 paid in in cash. Manufacturing Matters. Detroit—The Ireland & Mathews Manufacturing Co., 1505 Beard street, has increased its capital stock from $1,500,000 to $1,560,000. Detroit—The Continental Bus Man- ufacturing Co., 1930 Tenth street, has been incorporated to manufacture and deal in motor vehicles, with an auth- orized capital stock of $100,000, $26,- 000 of which has been subscribed and paid in in property. Kalamazoo—The Allen Electric & Manufacturing Co., North Pitcher street, has been incorporated with an authorized capital stock of $100,000, of which amount $71,250 has been sub- scribed, $4,888.92 paid in in cash and $66,361.08 in property. Linden—The National Appliance Co. Inc., has been incorporated to manu- facture and deal in electrical applianc- es, with an authorized capital stock of $25,000, of which amount $7,020 has been subscribed and paid in, $3,020 in cash and $4,000 in property. Detroit—Rathbun Products, Inc., 4043 Beaufait street, has been incor- porated to manufacture and deal in electric drainage pumps, appliances. etc, with an authorized capital stock of $22,500 common and $7,500 pre- ferred, of which amount $22,500 has been subscribed and paid in, $2,800 in cash and $19,700 in property. Highland Park—The Michigan Con- crete Co., 14445 Hamilton avenue, has been incorporated to manufacture con- crete products and deal in materia] thereto, with an authorized capital stock of $75,000 preferred and 25,000 shares at $1 per share, of which amount $69,000 and 18,624 shares has been subscribed and $37.486 paid in in cash. Benton Harbor—The Pier Equip- ment Co., 202 South Water street, has merged its business into a stock com- pany under the style of the Pier Equip- ment ‘Manufacturing Co., with an au- thorized capital stock of $6,000 com- mon and $4,000 preferred, of which amount $10,000 has been subscribed, $2,000 paid in in cash and $2,500 in property. Boyne City—The Consumers Power Co. has purchased the entire property of the North American Chemical Co., including all land and building, the chemical company has also reserved the use of its buildings required in its chemical business, and has arranged to purchase such electric service as it re- quires from the power company, so that the chemical company can con- tinue its operations as it has in the past. The North American Power Co. will carry out its contract for furnish- ing electric service to Bay City, oper- ating the chemical company plant for this purpose. Lapeer—Lapeer has enjoyed steady prosperity during 1927. It is not an industrial city but the 5,200 inhabitants are proud of their city and boast of several enterprises which operate the year round. During the past year some fifteen new homes have been built. A new business block has been erected by Thomas Haug at Pine and Nepes- sing streets and another block by Lee Cork on Fox street, consisting in both instances of both stores and modern apartments. Of outstanding interest was the construction of the new club house at the Lapeer Country Club. Built on a rolling hill overlooking January 18, 1928 beautiful Lake Nepessing, it occupies one of the most picturesque sites in the county. Remodeling of the Nettie Van Wagoner property, which was purchased by Edward Connors last spring and converted into nine modern steam-heated apartments with refrig- eration, electric stoves, etc., has special interest. ———_>-+-————_ Four Local Merchants of Fifty Years Ago. During the year 1870 and a long period thereafter, Robert Rasch was a prosperous grocer in Grand Rapids. His store was located on Monroe avenue, near Michigan street. Mr. Rasch was industrious, thrifty and popular. In the course of time he purchased the Northwest corner 9 Monroe avenue and Bridge street and erected a brick hotel thereon. It was known as the Rasch House. Joseph Jackobice, who owned a strip of land adjoining the Rasch property, erected a wedge shaped addition to the hotel, which was known later as the ‘Claren- don. Finally the entire property was purchased by Fred Rowe and others, who razed the old buildings and erect- ed the Rowe Hotel on the site. George Voohhis moved his stock of groceries from Fort Wayne to Grand Rapids in 1872 and occupied a store in the Nevins block, Monroe avenue, opposite Market street. He employed four capable salesmen—Frank Winsor, John Cassidy, E. H. Doran and George W. Hepburn. Voorhis was a capable merchant and, with the aid of his popular salesmen, soon built up a sub- stantial volume of trade. A few years later he moved to the Wenham build- ing, Monroe at Division avenue, where his business was continued until death closed his career. William O’Connor, a civil war vet- eran, opened the first store on Division avenue. Its location was near Hall street. O’Connor entered politics and sought unsuccessfully a nomination for the office of city marshall. A bar at the rear of his store was liberally patronized. O’Connor died and_ the store was closed. A man named Benjamin purchased the Southwest corner of Wealthy street and Eastern avenue in 1872, erected a store and opened a stock of groceries. A bar supplied the thirsty a variety of wet goods. A group of young men from Cascade and Ada visited the bar frequently. One after- noon while all were in a state of ex- hilaration under the influence of liberal potations, they threshed Benjamin, rough housed his stock and excited the neighborhood. Benjamin sold out and left the city. J. M. Peaslee erected a store on Henry avenue, at Sherman street, and opened a stock of groceries. The loca- tion was unsettled. There were no patrons for his store. Later Peaslee moved his building to Henry avenue at Wealthy street, where he established a respectable volume of business. Arthur Scott White. —_2-~.___ When a man has equipped himself by thought and study for a bigger job, it usually happens that promotion comes along even before it is expected. r Pe . &, - } ‘ j ' j - | vA i i a, + | d i * - & ° - @ { : t e e CS \ 4 4 So i 5 ne 7 nine r Pe e | &, « i ' } - i vA 4 a 4 a, - | é i * - & ° 1 a e Ss \ 4 { ® i 3 { eee ; sn itinswii January 18, 1928 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 6.50 and beet granulated at 6.30. Tea—The covering of current re- quirements is still the only kind of ac- tivity in the local market. Buyers feel that prices are too high to warrant any broad buying, and with the continued easiness of foreign markets they are seeking tea at lower prices. Whit‘e price concessions in many grades of fermented teas are reported the market for the most part is steady. Values in this market are still above the equiv- alent of the London market, but the small stocks of tea here efiable most sellers to hold firm in their price quo- tations. Canned Fruits — California and Northwesern fruits have not been sought for forward shipment, since the regular trade is sufficiently supplied for its present needs. Dried Fruits—Packers now believe that the market is in such satisfactory shape that there will be a cleanup be- fore new pack, with normal distribut- ing outlets, except for raisins, of which there is apt to be some carryover. Medium sized California prunes are cheaper here than in any other posi- tion and while there have been sales for Coast shipment, jobbers have been reluctant to order for later delivery until they can see a profit on their in- vestments. On the other hand, the quick change in the ‘California market may affect the spot market suddenly and force up prices to their normal differential over the Coast basis. It is a market which requires watching and careful handling but one which looks better than at any time since new crop began to move. Apricots have been stronger here than peaches as there are still old crop peaches to keep the market from responding to the Coast advances. Raisins have been free sell- ers at spot quotations but have hardly kept pace with the other dried fruits. Canned Vegetables—California packs of tomatoes have been in better de- mand here and for Coast shipment. All Southern tomatoes have moved up- ward and are held at full quotations as canners apparently are through with moving goods at concessions. Cali- fornia 24%4s are held with more con- fidence, with the Coast reported to be closely sold up, and with an even more marked shortage on 10s at the source. Southern packers have higher ideas on string beans and where they are quoted canners want full market prices. Some of the larger packers are 10c over the market as they want to keep their unsold stocks for later outlets. South- ern standard peas are closely sold up and offerings of other grades are not extensive. The same conditions apply to corn. Peas and corn in other can- ning areas are doing better and while no price changes have occurred, pack- ers are through with doing business under quotations. Asparagus is affect- ed by a disposition on the part of Coast interests to keep their stocks moving in order to be assured of a cleanup. Canned Fish—Pink salmon is bought in a jobbing way for nearby needs and full prices are being paid. There is no inclination to stock up nor to un- load, which would disturb prices. Reds are dul while chums are scarce and wanted, particularly those bearing a neutral label. Maine sardines are firm at the factory but not active for for- ward shipment. Canners predict a close cleanup, particulariy some styles, such as_ keyless. Salt Fish—The shortage of the American shore mackerel this season has resulted in light offerings from first hands and has swung the demand to foreign packs. Medium and large sizes are firm but small fish are weak and neglected as the domestic trade is seeking the more desirable counts. The demand is not heavy as Lenten buying has not yet started. Other salt fish are quiet but with prices main- tained. Fancy Cheese—Difficulty in making replacements abroad affect many types of imported cheese and as spot stocks are depleted holders are advancing prices to meet present replacement costs. Domestic cheese is in season- able demand but is featureless. Nuts—A‘l of the shelled nuts are firm on account of the moderate stocks in the hands of the local trade and because of market conditions at pri- mary points. Shellers in France say they are experiencing difficulty in ob- taining all grades, with a minimum of offerings of high quality nuts of de- sirable color. The disappointing crop outturn in volume and in quality has reduced the available supply of shelled nuts suitab’e for world markets. Few offerings for prompt shipment are made in volume, and shellers generally have high ideas. The shelled almond market in Italy and in Spain is firm, with narrow offerings and with top prices demanded. Filberts have re- tained their strength at primary points and have continued to rule above a parity with New York. Other foreign nuts have been without new develop- ments, but pecans have retained their strength and are scarce. A noticeable feature of the walnut situation is the lack of offerings of nuts in the shell from interior cities. Usua'ly after the turn of the year there is evidence of a surplus of nuts in the hands of jobbers in the smaller markets and they quote their carryover at sacrifice prices. This year there have ben a few such offer- ings, indicating a healthy condition of the market throughout the country. Olives—The spot market has not been changed during the past week, as there have been no further arrivals of new crop, although a cargo is on the water and is due here within the week. It will bring in a small quantitiy of stuffed olives, but it will be several weeks before there are any real offer- ings. All quotations are maintained and cables state that the market in Spain continues to rule firm. Olive. Oil—Because of the strength of the olive oil market in Spain and Italy and the difficulty in getting ship- ments in the near future the spot mar- ket has been firm in tone with the situation favoring the holder. Carry- over was sold up closely and so far there have been lighter shipments of new crop than anticipated. Oils could be sold freely for shipment from abroad if the sellers could be assured of delivery. Pickles—The partial deliveries on contracts for dills, caused by the short pack, has created a genuine shortage and there has already been an almost total cleanup. Large sizes are prac- tically unobtainable. The salt stock market is firm also, due to the short crop and the limited carryover. The distributing trade anticipates added strength as the spring and summer outlets open and they look for a total cleanup before new pack is available. Bottled pickles are moving steadily and are in satisfactory demand. The whole pickle market is regarded to be in excellent position as the result of moderate production since statistically the situation is in better shape than it has been at this season in several years. Rice—Thé demand has been consist- ent since the beginning of the month, but it has been on a hand-to-mouth basis, and while stocks have been low, there has been no disposition to an- t'cipate the future. Southern markets report a firm undertone with no heavy buying by exporters or domestic oper- ators. — ++. Review of the Produce Market. Apples—Shiawassee and Wolf River $1.75@2; Baldwins, $2.25@2.50:; North- ern Spys, $2.50@3; Western Jonath- ans, $2.75 per bu. Bagas—Canadian, $1.75 per 100 Ib. sack. Bananas—7'%4@8c per lb. Beets—$1.25 per bu. Butter—The market is Ic lower than a week ago. Jobbers hold June packed at 42c, fresh packed at 45c, and prints at 47c. They pay 24c for No. 1 pack- ing stock and 12c for No. 2. Cabbage—$2 per 100 Ibs. Carrots—$1.25 per bu. Cauliflower—$3 per doz. Celery—25@60c per bunch accord- ing to size; Extra Jumbo from De- catur, $1.25. ‘Celery Cabbage—$1.15 per doz. Cocoanuts—$1 per doz. or $7.50 a bag. Cucumbers—-Indiana hot house, $2.50 @2.75. Dried Beans—Michigan jobbers are quoting as follows: @ UE Pea Beans (2 $6.75 tit Red Kidney _*.. 8.00 Dare Med Kidney 4.05 Eggs—Local jobbers pay 40c for strictly fresh. Cold storage operators are playing out their supplies as fol- lows: mee fests 2 35c meee geeonds 2 3lc Wee 28c Grape Fruit — Florida commands $4.75@5.25 per crate, according to size and grade. Green Onions—Chalotts, 90c per doz. Lemons—Quotations are now as fol- lows: o ote Sunkict 0 $10.00 MOG Sunkist 20 10.00 S60 Red Bat. 2) 2-0 at 9.50 BOO Red Bal 2) 6225 9.50 Lettuce — In good demand on the following basis: Arizona Iceberg, 4s, per bu. _-_-$4.50 Hothouse leaf, per bu. -.________ 2.25 Onions—Spanish, $2.75 for 72s and 50s; home grown command $2.50 for both 100 Ib. sack: Oranges—Fancy Sunkist California white or yellow Navels are now on the following basis: (CO 6 ee ee 126 ee 0 ee 6.75 M6 7245 200 a25 216 Zag 252 4.25 2 6.50 Red Ball, 50c cheaper. All sizes of Floridas are se ling at $6. Peppers—Green, £0c per doz. Potatoes — The market is quiet on the basis of $1@1.10 per 100 Ibs. gen- erally over the State. Poultry—Wilson & Company pay as follows: Heavy fowls .. 4 ae Boeht fowls _ 16¢ Heavy Broilers (9052-0 2c baht WL Broiers 18¢ Radishes—75c per doz. bunches for home grown hot house. Spinach—$2.25 per bu. Sweet Potatoes—$1.75 per hamper for kiln dried stock from Tennessee. Tomatoes—$3.25 for 10 lb. basket of thot house; $1.50 pet 6 Ib. basket from Caht. Veal Calves—Wilson & Company pay as follows: Haney 2002 17'%4e Good 16c Medi 13e Poor 220 pe 10c Coats For Small Women Active. Spring coats for small women are selling very well in all grades, ranging from $16.75 to $69.50. So far most of the orders placed call for black and beige numbers, with gray and green following. Both the dress and sport models favor simple, straight lines with attention given the lavish use of geometric and open seaming on the backs, sleeves and front sections. Flat fur is used almost exclusively on both types as partial collar trimming, on the scarf ends.and cuffs. Sleeves show interesting treatments and are com- bined with yokes or set in along new lines. Plain materials are used ex- clusively even in sports coats where narrow ‘borders are sometimes €m- ployed for cuff and rever trimming. ————_— 2. ____ New Style For Stouts. Dresses for stout women are selling latest Manufactur- ers claim that buyers are at last recog- best in models featuring the silhouettes and fabrics. nizing the sales value such garments have when coupled with good lines and fabrics. In former seasons, the main feature of stouts’ dresses was adher- ence to conservative lines and colors. For the coming season prints and solid colors are in equal demand, but it is likely that prints will outsell the others as the season advances. Styles favor low-waisted models, and all the new necklines and hemlines slightly modi- fied. Fullness in the skirts is con- spicuous and is achieved by gode‘s, pleats and tiers or side draperies. —_>+.____ Much of the noise in the world is the chatter of people making a long story short. MICHIGAN TRADESMAN January 18, 1928 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. It is not always an easy matter to get enough live matter to keep this de- partment up to high water mark, but not so this week, because I can furnish the matter from my own experience with one of the cleverest rascals who ever infested Grand Rapids. I refer to Carl Mather, who was convicted of fraud a second time in the Kent Cir- cuit Court on Monday. I had him ar- rested Sept. 11, 1923. We took him on a capias and lodged him in jail. He didn’t seem to enjoy life down at the county bastile, so John D. Case, his father-in-law, arranged with Meyer May, the clothing merchant, to bail him out. The case originally came up for trial March 25, 1924. Mather’s lawyer (Charley Ward) devoted three days to the presentation of a clever defense, but it took the jury only three minutes to find the criminal guilty of the fraud alleged and give me a ver- dict of $2,500, interest and costs—all I asked for. Mr. Ward gave notice of an appeal, but kept the case hanging fire about three years. The Supreme Court re- versed the verdict of the jury on a slight technicality and ordered a new trial without costs. The second trial started last Thurs- day morning and was_ continued through Friday, when the introduction of evidence was completed. The case was then adjourned until Monday, when the evidence was reviewed by McAllister & McAllister and Jay Lin- sey for the prosecution and ‘Charley Ward and Julius Amberg for the de- fense. The jury went out at 2:15 and short- ly returned with a verdict for $2,500 and interest—$3,058—all we asked. Such a verdict carries with it costs as well. Anyone who has read thus far will, perhaps, wonder what the case was about and how a criminal charge could result from the sale of stock. In the fall of 1919 Carl Mather took me out to Garden street, where he and an associate had engaged in the manu- facture of knitted underwear under the style of the Mather-Palmer Co. Mather conducted me through the factory and told me that the factory building, for- merly owned by John D. Case, was occupied on a purchase contract. The name of the corporation was subse- quently changed to the Grand Rapids Knitting Mills. In 1921 Carl Mather started on a gigantic stock selling cam- paign, employing a large number of stock salesmen and advertising ex- tensively. Nov.. 18, 1921, I was in- duced to purchase $1,000 worth of guaranteed stock for $1,000. The guar- anty consisted of a bond issued by the Grand Rapids Mutual Building and Loan Association, agreeing to hand the owner $1,000 at the end of twenty years. The bonds cost Carl Mather $375 each. The prospect of profits was so apparent and the proposition was so novel I decided to give it a trial. If my stock in the knitting concern should not prove good, I would have $1,000 coming back to me or my heirs twenty years after date. Two months later—Jan. 26, 1922, to be exact—Carl Mather came to my office with large tales of increased business and enormous profits. He showed me what purported to be large orders from Chicago wholesale dry goods houses. He said it would be necessary to add three stories to the building and equip all three stories with new machinery in order to take care of the increased business. He had told me in the fall of 1919 that he and his associate had purchased the building on a contract. I asked him who own- ed the building then. He replied, “The company owns the building and it is free from any incumbrance.” On the strength of this statement and at his earnest solicitation and positive as- surance of increased profits, I consent- ed to surrender my $1,000 guaranteed stock, pay him $1.500 additional and accept 1,000 shares of no-par_ stock. which he said would pay 5 cents per share monthly dividends and more later on. I received only three monthly divi- dends. Some who purchased no-par stock at the same time I did received only one dividend. Others received no dividend. Whenever I approached Mather on the subject he told me that the money they planned to use in pay- ing dividends would have to be divert- ed to the purchase of additional ma- chinery and raw material in order to keep pace with their rapidly increasing ‘business. I accepted the statement as made in good faith. I subsequently learned it was wholly false. In June, 1923, both the knitting com- pany and Mather went into bank- ruptcy. When I received the officiai report from the bankruptcy court for publication in the Tradesman, I was dumfounded to learn that no building was included in the assets of the knit- ting company. I then learned—for the first time—that the building hadi never belonged to the company; that it was leased from John D. ‘Case with an op- tion to purchase any time during the life of the lease; that the option had never been exercised. When these facts were clearly estab- lished I knew I had been deceived by Carl Mather; that he had obtained my $2,500 by fraud and was answerable to me for a fraud action. I thereupon took my stock certificate and the docu- ments Mather had left with me over to my attorneys, McAllister & Mc- Allister, and told them that if they could not induce Mather to take back the stock and to return the $2,500 I had paid him, they had my authority to have him arrested on a capias, based on fraudulent representations. It would do no good to sue him and get a judg- ment, because he was then in the bank- ruptcy court, with practically no assets whatever. In the first trial of the case, Mather testified that he sold stock in the knit- ting company during 1921 and 1922 to the amount of $362,102.53 and that very little if any was ever turned over to the knitting company; that prac- tically the entire proceeds were ab- sorbed by himself and his salesmen. I understand that while his depusi- tion was being taken in another (and larger) case in Chicago week before last, he swore that $40,000 of the $362,- 102.53 was turned over to the knitting company. I think most of these stock sales were made through fraudulent representations. How any person could succeed in taking so much money away from well-meaning people—many of whom were rendered penniless by the rascal- ly methods of Mather—and spending such a vast sum with the prodigality of a Croesus, without landing in prison for the remainder of his life, is more than I can understand. Considering the time I have devoted to this matter and the expense I have been put to by two trials in the Cir- cuit Court and one appeal to the Mich- igan Supreme Court, I would probably have been money ahead in dropping the matter. This would not be in keeping with a man of my tempera- ment, because I started out to expose a rogue who flagrantly deceived me and hundreds of other men and women who supposed—as I did—that Carl Mather was an honest man. When the true character of the man was made plain to me, I regarded it as a matter of principle to pursue the mat- ter to the bitter end and see to it that even handed justice was meted out to a common criminal. What the next move of this crook will be I have no means of knowing, but this I do know—I am prepared to follow the matter to the court of last resort, if necessary, no matter what the cost may be in time and money, be- cause I am determined to show the gangs of crooked stock sellers that I propose to stand on my rights and see that every person who employs unfair and dishonest means to filch money from people for worthless stock issues eats the bread of bitterness for his misdeeds. I ought not to dismiss this subject without handing out a word of praise to the attorneys who conducted the Mather case for me. McAllister & McAllister, as successors of Hatch. McAllister & Raymond, have been my attorneys for thirty-five years. They have never lost a case I have intrusted to them. Losing cases does not ap- pear to be in their line. Owing to a personal injury to the elder member of the firm—which, fortunately, proved to be less serious than it was original- ly feared it might be—the McAllisters secured Jay Linsey to handle the wit- nesses and make both pleas to the jury, while they carefully sequestered the law points in the case. Mr. Lin- sey takes to the routine of court work as naturally as a duck does to water. His rapid fire remarks, his concise questions and his fetching appeals to the jury all indicate that he has ac- quired a remarkable faculty in expedit- ing the tedium of court procedure. Judge Perkins’ charge to the jury was concise and conclusive, leaving no doubt in the minds of the jury as to the points they were to consider as vital in forming and handing down their decision. Although ‘Mather swears that he re- ceived $362,102.53 from the sale of stock during 1921 and 1922, he made no corresponding report to the Gov- ernment on March 15, 1922, or March 15, 1923. As soon as he was convict- ed the first time he left the city under cover of darkness and has since resided in Los Angeles. While he was in town last week he was requested to call at the Federal tax office and ex- plain matters. He did as requested and stated that he had made an omni- bus return March 15, 1925. If this statement is correct, Mather faces a heavy penalty for ignoring the matter so many years. It is barely possible he is not yet through with Uncle ‘Sant, who has a way of punishing people who flaunt his tax law with impunity. Mather came to the city this time under the guaranty of protection from criminal service by the McdAllisters. The immunity expired as soon as tha verdict of the jury was announced and he got across the State line with the greatest possible expedition. E. A. Stowe. —_>-- Color Stressed in Jewelry. Color is important in the new Spring lines of novelty jewelry. For Febru- ary, in keeping with sales of genuine stones, imitation amethysts are want- ed in both silver and gold settings. But for regular costume wear the fol- lowing combinations are in greatest demand: Jade with gold, independence and water blue with either gold or sil- ver, ceylon topazes with gold, and orchid-colored crystal with silver. In addition the cobra jewelry of last sea- son is being brought out in new styles and, combined with these, new stone and crystal effects. Most of novelty jowelry orders so far this season run toward separate pieces, although the same designs are repeated in the dif- ferent items. —_>+~+____ Women’s Raincoats Selling. An unusually early start on the new season has been made by women’s raincoat buyers. The new lines are ready, however, and show plenty of variety in styling and color combina- tions. At present cotton gabardines are outselling all the others. Next come the twills in staple colors and military styles. Printed silks for Palm Beach wear are wanted for now and in darker colors for later on. The glossy leatherette fabrics of last sea- son are again shown, but in lighter weights. More attention is paid to the finish of these garments. Hand-made or bound button holes, fine bindings, button trimming and the like are used. —_+-+___ Cardigan Idea Repeated. Two-piece dresses with cardigan jackets are popular again and selling in all wool or with part of the garment made of silk. It seems that the prac- ticality of these garments for general wear has much to do with their sell- ing success. The jacket may be dis- carded and the dress worn with dif- ferent coats. Silk pleated skirts with hems of woolen fabrics are conspicu- ous in many of the models, while the wool jumpers worn with them are trimmed with the silk fabric. The cardigan idea is carried out with little change in the general silhouette, ex- cept for new pocket arrangements or a touch of silk trimming, 4 eprsnonecaanel ORispitenne - ¢ - seoreiascmatenssinaa ORispitenne January 18, 1928 THE PULLMAN SURCHARGE. Valid Reasons Why It Should Be Repealed. American business men should be vitally interested in the current appeal being made before the National Legis- lature for the repeal of the war-time Pullman surcharge. This extra cost of traveling, while paid directly by the traveling salesman is obviously added on to the cost of goods purchased by the dealer and consumer. Each factor in distribution pays some share of this surcharge because it is a definite part of the costs of selling merchandise. The Pullman surcharge is the only war-time “surtax” which has not been repealed. President Coolidge in his inaugural address on March 4, 1925, said: “We do not any longer need war- time revenues. The collection of any taxes which are not absolutely requir- ed, which do not beyond reasonable doubt contribute to the public welfare, is only a species of legalized larceny.” ‘That the travelers’ fight is not a strictly selfish one, on the part of the salesmen only, is evidenced by the fact that rich and poor, young and old, on pleasure or on business, any traveler going 500 miles or more, all must use the Pullman and pay this unwarranted tax on travel. Some one group must lead the fight for the public in any such campaign, and the National Council of Travel- ing Salesmen’s Associations has direct- ed the effort in co-operation with other interested organizations for the past six years. Much time, thought and effort has been given to this matter, and it is our purpose to interest the general public who are as vitally interested as the traveling men, and to educate them as to what this surcharge really is and why it should be repealed. The so-called Pullman surcharge was originally instituted by the Director- General of Railroads under govern- ment operation of the carriers, during the recent war, in order to discourage unnecessary civilian travel and _ to leave transportation facilities more free for war operations as has been publicly stated by the then Director- General and this charge was promptly discontinued by the Director-General in 1918, immediately after the Armis- tice. Two years after the war was over, however, the Pullman surcharge was reinstated by the Interstate Commerce Commission, following the close of hearings in increased rates, 1920, with- out hearing whatsoever to justify such charge as a legal rate, and without ap- plication by the carriers, but purely on its own voluntary motion and merely as a temporary expedient to counter- balance in part an expected increase in wages tentatively announced by the Railroad Labor Board and estimated at $618,000,000 a year. Instead of the wage increase amount- ing to $618,000,000 yearly, the actual award granted by the Railway Labor Board proved to be only $518,000,000 a bulge of $100,000,000 yearly which the public has had to pay in passenger and freight rates, based on a false and exaggerated wage estimate, Fur- MICHIGAN TRADESMAN thermore, since 1920, this $518,000,000 then awarded has been wiped out by later wage reductions; and the car- riers, through subsequent changes in working conditions, now save an ad- ditional amount of some $400,000,000 yearly in wages as against the rules in force when the said surcharge was im- posed, a total disparity of over one billion dollars yearly, in wages as against rates based on those wages; nevertheless the Interstate Commerce Commission has failed ito discontinue the collection of the petty Pullman surcharge, the only war-time surtax still being imposed on the public nine years after the war is over, in spite of the fact that the very reason moving the Commission to reinstate the war- time charge has been long ago elim- inated. In addition to the “wage’’ excuse given as a reason for reinstituting the surcharge, there was a $200,276,755 operating deficit for the year to August 31, 1920. The return of the carriers to their private owners in March, 1920, occur- red during a period of business depres- sion, and to help them meet this tem- porary emergency the Commission al- lowed general increases on all pas- senger and freight rates, as well as restoring the war-time surcharge. These rate increases so changed the revenue situation that, with the natur- al return of national prosperity, rail- way earnings have grown in “leaps and bounds.” Annual net railway operating income is now over $1,231,- 000,000 in excess of 1920, when the surcharge was reinstated and we con- tend that if there was any emergency revenue need for it in 1920 there is obviously no longer any justification for its continuance in 1928. The great bulk of the surcharge goes to roads that are earning in excess of the return prescribed by law; and as far back as 1923, when the hearings in the Pullman surcharge case were in progress before the Commission, the carriers themselves admitted a re- turn of 5.19 per cent on the tentative valuation found by the Commission pursuant to the act of ‘Congress. It is common knowledge that since 1923 the condition of the carriers has remarkably improved to the extent that, as a whole, they are now earning far in excess of 5.75 per cent. on the I. C. C. valuation, prescribed by law. If any conclusive evidence were sought to substantiate the true earn- ings of the carriers, which are so care- fully hidden from public view, no bet- ter barometer could be found than in the tremendous gain of market value of common stocks. Money talks, and a comparison of these figures clearly shows what Wall Street thinks of the carriers’ prosperity and their real earn- ing power. Twenty-five representative passen- ger lines, being all the lines receiving $100,000 or more yearly in surcharge benefits have increased their common stock market values more than two billion dollars since 1920. Ten of these twenty-five lines have more than trebled the market value of their com- mon stock, and sixteen out of twenty- five have more than doubled their mar- ket value during the past seven years. Does this look like there is any longer “an emergency revenue need for the Pullman surcharge,’ which was the only excuse for its reinstatement in 1920? Of course, the “Economy under private ownership.” Perhaps so, and we say: “Bully good answer will be: work, but it’s about time that some of the economy was passed on to the rate paying public. We greatly appreciate the opportun- ity of presenting this matter through the medium of the Tradesman and other trade publications, due to the fact that the carriers are in a much more favorable position to receive gen- erous publicity in the daily press and magazines ‘because of the large volume of their railway advertising. While we do not for a moment argue that this railway advertising influences the news or editorial policy of the daily and monthly publications, we do feel that it inclines them to publicity which would be offensive to their advertising accounts, such as our fight against the Pullman surcharge. At any rate, it has been very difficult in the past to get any amount of pub- licity in the daily press on the Pullman surcharge, whereas, for some reason or another, propaganda against the re- peal always seems to receive generous and frequent mention. One of the means which the car- riers have taken in the past to delay the passage of this legislation is by at- tempting ito pit one section of the pub- lic agaist the other through threaten- ing the great agricultural organiza- tions that there can be no reduction in farm freight rates if the Pullman surcharge is removed. They (the carriers) defeated this measure at the 66th session of Congress, on the grounds of this indirect threat to the Farmers’ Bloc, but instead of fulfilling their promise to protect farm freight rates the railroads, almost immediate- ly after Congress adjourned, filed an application for increased freight rates. The travelers feel that they have well substantiated the fact that there is not only undeniable opportunity and sound economic reason for the removal of the Pullman surcharge, but that there is equal right, and reason, and room for freight rate reductions many times ex- ceeding the amount of the Pullman surcharge. It has been said that the Pullman surcharge repeal bill is an attempt at “Congressional Rate-Making.’”’ That is not so. The Robinson bill simply lays down a policy for the guidance of the people’s rate-making agent, the Interstate ‘(Commerce Commission, to the effect that there shall tbe no dis- crimination, no unsustained charges, no “minimize” cena Always Sell Rowena Yes Ma’am Graham Rowena Golden G. Meal LILY WHITE FLOUR “The Flour the best cooks use.”’ Also our high quality specialties Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. 7 double payment, first to the Pullman company and again to the carriers for the The’ bill does not disturb the passenger rate and it does not disturb the Pullman rate. The power to adjust those rates is left un- the Interstate Commerce Commission. The failure of the Com- mission to act in effectuating the man- same service. touched to dates under which its were granted will be remedied by this law, powers and a gross injustice to the people rectified by this act of Congress. The that they must crystallize public opin- commercial travelers realize ion on this matter in order to bring about action by the Congress. Money alone will not accomplish this purpose for uf that true the railroads would be in a much better position than the public, because the railroads were are spending the public’s own money out of the $34,000,000 collected on the surcharge. We confidently believe that when this matter is brought ‘before the legislature of the United States Sen- ate and the House of Representatives that the Congress will respond to the Nation-wide demand for the repeal of this war-time tax on travel, and we earnestly ask all business men to write their local Congressmen requesting early and favorable consideration. Seymour N. Sears. ET a. ae se A Hekman Masterpiece High in food value, rich in flavor. Delicious any time of the day. A new treat— try it. 4 | 4 | ! a | Michigan Tea Rusk Company Holland, Michigan. Rowena Pancake Flour Grand Rapids, Mich. MICHIGAN TRADESMAN January 18, 1928 CONVICTION OF A CROOK. One of the crimes which is not ade- quately punished in this era of a:most universal investment in securities, is the sale of worthless stocks and ques- tionable bonds under false pretenses by characterless who can change their residence over night from one state to another; from one coun- scamps try to another, if necessary. A case in point is the formation of the Grand Rapids Knitting Mills apout six years ago by Carl Mather. When on the witness stand in the Kent Cir- cuit Court March 26, 1924, he admit- ted that he had sold stock in the cor- poration named to the amount of $362,- 102.53. In making a _ deposition in Chicago week before last he swore that only about $40,000 was ever turned over to the company. The remainder was absorbed by him and his asso- ciates in crime, including a compara- tively small amount for advertising and office expenses. The stock was largely sold under false pretenses. Purchasers were as- sured that the company owned the building, free and clear of any incum- brance. As a matter of fact, the com- pany never owned the building. It occupied the building on a lease, with a provision giving it the privilege of purchasing at a stated price. It never exercised the option to purchase. The rapidity with which the jury in the Kent Circuit Court in the case of Stowe vs. Mather found the defendant guilty of fraud and handed down a verdict for $3,058 and costs in favor of the plantiff, indicates very plainly that fraudulent stock selling is not going to be as profitable in the future as it has been in the past. The defendant had ample funds to employ strong ‘egal talent and work up his case. Despite this advantage he produced but two witnesses to support his contention, and those witnesses, for obvious reasons, did him more harm than good. For the second time Carl Mather has been branded as a crook by juries in the Kent Circuit Court. Others who have suffered by his deception and fraudulent representations can have the same satisfaction the writer enjoys if they take the same course. Unless they do this they have only themselves to blame for not recouping their losses, because the way has been plainly blaz- ed in the present case. One hundred and forty-three other investors in this worthless stock are seeking to retrieve their losses by suing the directors who permitted the use of their names by Mather in his nefarious operations. This case has been tried in the Kent Circu‘t Court and will be argued in the near future. This case is to be decided by Judge Perkins on its merits without the assistance of a jury. BETTER TERMS WITH JAPAN. While public attent’on is now direct- ed primarily toward our foreign rela- tions with Europe and with the Latin- American repub‘ics, it is satisfying to note the steady increase in cordiality which governs our relations with Ja- pan, as called to our attentin by the Japanese Ambassador in his address to the Japan Society. We have no reason to doubt his sincerity in stating that one of the chief aims of his coun- try is to continue these friendly rela- tions and we can fully agree with him that “the people of the two countries are bent upon seizing every possible opportunity of friendly interchange.” Our new sympathy for Japan is bas- ed upon the decided change which has come over her foreign policy in the past few years. Her withdrawal from Siberia, her change of heart toward China, her participation in the Wash- ington Conference and the abrogation of the Anglo-Japanese all'ance were indicative of a renunciation of any hopes of politica’ expansion she may once have harbored in favor of a new policy of industrialization, demanding cordial relations with her neighbors for the development of sources of raw ma- ter‘al and of potential markets for her manufactured goods. It was a very definite policy of which the corner- stones were friendship with the United States and good will in China. Of late there has been talk of some change in this attitude, owing to the adoption of the “positive policy” to- ward China. But an examination of Japanese activities in China during this period of civil strife shows a degree of moderation and conciliation which redounds. greatly to Janpan’s credit. Troops were at one time d‘spatched to Shantung, but forebodings were dis- sipated by the fact that these troops were withdrawn as soon as the danger to Japanese nationa’s passed over. There are no special “problems” of the Pacific, a Japanese statesman has declared. He is right so long as the United States and Japan continue their present attitude of friendship and co- operation. It is significant and encour- aging that the reign of the new Em- peror has been designated the “era of enlightened peace.” NOT WHOLLY SORDID. Before the Snyder-Gray case sinks finally into its place in the country’s catalogue of horrors it may be well to record some of ‘ts other side. Despite the evils of legal practice, publicity and sentimentality which accompanied the punishment of the crime, certain fig- ures stood forth as worthy of respect. The first is that of Judge Townsend Scudder, who conducted the trial. He had the sense and the courage to im- pose limitations upon the tendency of bar and press to make the event a show. He did not go far, but he deserves credit for tak’ng the first steps in the right direction. Next there is Governor Smith. Al- though agonized as a man in refusing clemency, he stood true to his duty as a public official and declined to pre- vent the law from taking its appointed course. From the very depths of his own distress he hit out at the sen- timental buncombe which the attor- neys sought to dish out to him. Final’y, there is a little group of people -who should be very proud of their attitude and record in this case. The relatives of Judd Gray conducted themselves in every way consonant w'th the most scrupulous self-respect. They did not draw their garments back from the wretched prisoners as being “unclean,” but, on the other hand, they did not permit themselves to be ex- ploited to meet a mawkish public sen- timentalism. Like Carpender in the Hall-Mills case, they conducted them- selves like proud and decent human beings across whose lives another’s guilt had thrown a shadow. This notorious murder case was not wholly sordid. Its blackness was light- ed here and there by the fineness of men and women. DEMOCRATS GO SOUTH. Democrats, even when they don’t fight, retain their ability to surprise. Here they are, holding their conven- tion at Houston, Texas, in order to hold the Solid South. It is like the Dutch conquering Holland. Dixie has not been so complimented in many a long year. Her political overlord is a bit anxious about her, therefore he presents her with a nice little baub'e. Let her just think for a moment how brill'ant would be her future life if she but loosened up and let one of her states go Republican. Conventions, party recognition, patronage, would be hers for years. The choice of Houston is another solemn sign that Smith is to be nomi- nated. What other candidate needs bolstering in the South? Ritchie and Reed are ffom border states. For them the choice of Cleveland would have been better politics. And in our opinion it would have been better pol- itics for Smith. The South would never “break” against him, while he must have some state like Ohio to win. The choice of Houston is a wiser move to- ward the nomination than it is for the election. We welcome the Lone Star city to the ranks of National convention towns. Its array of hotels, halls and skyscrapers reveals it as a bigger city than Chicago was during the years when she almost had a monopoly on conventions. CIGARS ACROSS THE SEA. Lindbergh crossed the ocean in thir- ty-six hours, but no one has done it since. cross every day, but they take 144 hours or more. Now some ingenious Frenchmen think they have found a light, skimming craft which will go from Cherbourg to New York in sixty hours, which compares very well with the record by air. Their invention isn’t exactly a ship. They call it an “oceano-glisseur”— something that will slide across the ocean. It will not have the trim grace of the transatlantic liner or the bird- like elegance of the plane. It will, in fact, be an extremely ungainly al- though effective monster. If you want a simple picture of the “oceano-glisseur,” place two cigar side by side on the floor. Then put a match box between them. Imagine the match box to be firmly connected to the cigars by all sorts of steel struts and to be raised a little above them. Both ends of each cigar are filled with kapok, a substance that cannot sink. In between, underneath, at about the spot where a five-cent cigar goes out, is storage space for fuel. The match box slung between the Liners two cigars contains the bridge, the engine—a 650 horse power Lorraine Dietrich—and rather cramped quarters for the crew and a few passengers. This cabin, hung between sky and sea, will be so built as to withstand the most turbulent Atlantic seas. When it is rough, the craft wll do forty or fifty knots; in calm weather it will zip along at seventy. BUY CLOTHING OR CARS? It is entirely possible that the re- action caused last fall by the slump in motor manufacturing may be succeed- ed by another stretch of unsettled re- tail demand, due this time, however, to economizing by consumers who expect to buy new cars this spring. Auto- mobile prices to-day represent the best values offered the public, and the pub- lic wll probab’y not be slow to seize them. For this reason it is to be expected that over a certain period all the other articles that to compete with motor cars for the consumers’ favor are lia- ble to suffer a bit. On the other hand, the additional purchasing power fur- nished by increased employment in the motor industry and its important sup- ply sources may qu'ckly come _ jnto play and tend to offset any such thrift movement. As the expenditures of these groups have played so important a part in pushing up retail sales in the past, it seems safe to assume that distribu- tion vo'ume will gain. All might be entirely well in the business outlook, considering the present uplift in in- dustry, if the evils arising from over- abundance of credit were not present. THE DRY GOODS TRADE. The usual post-holiday lull continued to affect retail trade last week. The response to clearance sales was fair, according to most reports, but mild weather and, in many instances, the absence of fresh merchandise acted to hold down volume. Wholesale and manufacturing stocks of merchandise have never been clean- er for this time of the year, it is un- derstood. The unusua! situation is presented, store representatives find, of having to order new fall goods made so that retail stocks being sold in the clearances may be freshened up. Co'liding with this “unfinished busi- ness” in the wholesale market is the demand for early spring goods. Some of these wares will be used for almost immediate retail selling as “sweeten- ers” for sales, while other orders rep- resent a desire to test out new styles and values. As Easter comes earlier ‘this year, the tests of what will sell best have to be made sooner. Why call Lindbergh the “Lone Eagle?” It is done, we presume, be- cause he flies alone and because an eagle flies. But he is not at all like an eagle. He is not gaunt and haggard and grim. He has an entirely different personality. He possesses the charm of youth and the gravity of childhood. “Lone Eagle” does not describe him at all. It ought to be dropped, quash- ed, stamped upon, at once and for- ever. ae Ma | « | ? , 4 - v - a - © 7 } « j ‘ { « 4d ’ a 5 eA ‘ i t * 4 #4! “ « 6 e - ~ « { ee « «| i «< ... Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Robart Halle, Inc., Detroit. Wyant Co., Muskegon. Orange Crush Bottling Co.. Flint. Royal Mosaic Floor Co., Petersbury. Alexandra Building Corporation, De- troit. Blood Tone Arm Co., Bay City. S. H. Jones Realty Co., Inc., Detroit. Saline Investment Association, Saline. Lincoln Amusement Co., Detroit. Neddermeyer Co., Lenox. Coffee Pot Shops, Inc., Detroit. R. J. Owen, Inc., Detroit. Pontiac Construction Co., Pontiac. Michigan Orchards, Inc., Detroit. Morris Realty Corporation, Detroit. —_~++ > ____ Chin music comes out of a mouth organ. Here’s a Staple That Shows a Real Profit Nucoa NUT MARGARINE One of the Best Foods owe or ng { Bestfoods ee The popular Nocoa ‘Color Wafer’ comes already packed in each carton THE BEST FOODS, INC. NEW YORK CHICAGO SAN FRANCISCO GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES G KR AN SB R AP#HEteess Mic eH GAN Nearly: Fifty Years of Experience in Match Making has Produced THE DIAMOND BRAND Diamona ee yee antee of bipeprras Baa SR a Beret class) S You will build prestige for your store by selling this high quality brand, avoid price cutting and inferior quality com- petition. b You will serve your community by securing the best and safest match that can be made. . A match is made to produce fire. It therefore can be an element of danger. The Diamond Brand has the high repu- tation of the makers behind it. THE DIAMOND MATCH COMPANY 12 FINANCIAL Conditions in Review of Business Michigan. Written for the Tradesman. Practically all signs point toward good times of reasonable proportions in 1928. The immediate outlook is for gradual improvement to be followed by expansion of both trade and indus- try during the spring months. A sea- sonal slowing up may be expected dur- ing July and August followed by in- creased activity in the autumn pro- vided crop conditions prove favorable. A cross-section of the opinions of busi- * ness executives and economists with respect to the outlook for the new year shows the great majority expect moderate prosperity. Although business leaders generally are confident that the year 1928 will be a prosperous one, a note of caution is discernible in their pronouncements. And this, of course, is another import- ant factor on the favorable side for it gives added assurance that business, instead of riding forward recklessly on a wave of inflated prices, excessive in- ventories, inefficiency, soaring wages, and over-expansion of productive fa- cilities will proceed in a steady and with hand-to-mouth good orderly fashion buying, steady employment, wages, stabilized prices and efficiency in marketing methods and manufactur- ing processes—the products of intelli- gent cautiousness and foresight—as its ballast. “I know nothing about business,” said Edgar A. Guest recently, “but I do know that the new year is rich in promise. It will bring us the flowers of spring, the joys of summer and the beauties of autumn and another Christ- mas season and the opportunity for all of us to make the most of all of these. Who of us shall live the new year through should accomplish many things and be happy.” The business world shares Mr. Guest’s faith in the year just ahead, a faith engendered by a sound and wholesome economic situation. The year we are now facing, how- ever, though rich in promise, is cer- tain to demand a higher degree of skill and foresight in the conduct of busi- ness enterprises than was required in the years that lie behind us. While the volume of business will be large, profit margins are certain to grow nar- rower in many lines as a result of in- creasing competition. We may ex- pect to see numerous mergers and con- solidations effected during the current year in an attempt to bring about further economies jn management, production and distribution. Considerable importance is attached to the upward turn in the steel indus- try. The United States Steel Cor- poration announces that unfilled orders for December showed a gain of 518,430 tons, the largest monthly increase ex- “perienced since March, 1926. Large orders from the railroads and the au- tomobile industry are reflected in this increased tonnage. Another import- ant factor in the economic situation is the continued reduction in the coun- cry’s output of crude petroleum. Over- MICHIGAN TRADESMAN Kent State Bank production in this field was one of the weak spots of business in 1927. The improved outlook for the auto- mobile industry is one of the most im- portant auguries for good business generally in 1928. New models have been developed which have won the hearty approval of the public. Costs have been hammered down enabling makers to offer cars of better quality and greater performance at the lowest prices ever quoted. Aggressive mer- chandising campaigns have been plan- ned. In short, nothing has been over- looked that would assist the industry to realize its ambitions to surpass dur- ing the current year all former produc- tion records. One high authority states that it is doubtful if the indus- try has ever before gone through a period of radical changes in such a brief period of time. Michigan, within whose borders over eighty per cent. of the country’s auto- mobile production takes place, faces a year of promise industrially. It is estimated that close to four million cars and trucks will be manufactured in Michigan during 1928 as against an estimated production of 3,530,000 for the entire country for the year which has just céme to a close. Passenger car production is being stepped up, the output for the first week in January exceeding that for the preceding week by 37 per cent. The foreign market continues to absorb an increasing num- ber of both cars and trucks. Other industrial lines in the State are beginning to show increased ac- tivity following inventory taking. The paper industry is doing a fair volume of business. A quickening pace in the furniture industry is expected to set in after the close of the furniture market now in progress in Grand Rapids. A good attendance at the market is reported. Buyers are showing much interest in the many new designs. Manufacturers of auto- mobile parts and accessories are be- ginning to feel the stimulus of expand- ing activity in the automotive indus- try as are also machinery plants and foundries. The remaining lines are reported to be operating at or close to normal. Very few factories are work- ing overtime. There have been some decreases in employment due partly to seasonal conditions and partly to lack of busi- ness. Improvement, however, is be- ginning to set in and payrolls are ex- pected to show weekly gains from now on. Steady gains are being reg- istered in employment figures for De- troit, the first week in January show- ing a gain of 9,445 compared with the preceding week and a gain of 3,104 compared with the corresponding week of a year ago. Wholesalers, with the exception of drugs and groceries, report a good volume of business. Collections are quite fair—a little better than a year ago. Retail trade is reported fair to good. Collections are fair. Detroit's downtown stores enjoyed an increased Christmas business compared with a year ago. Holiday trade was good to excellent throughout the State. Wayne W. Putnam, Director Public Relations, Union Trust Co., Detroit. January 18, 1928 With Capital and Surplus of Two Million Dollars and resources exceeding Twenty-'Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. “The Home for Savings” Banking by Mail Made Easy. Square” HE Investment Securities “The Bank on the GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Affiliated with Grand Rapids National Bank Fenton Davis & Boyle Chicago First National Bank Building Investment Bankers GRAND RAPIDS Grand Rapids National Bank Bullding Phone 4212 Detroit 2056 Buh! Building Only When Helpful THE “GRAND RAPIDS SAVINGS BANK” feels it is “SERVING” only when the things it does for its customers ate helpful to them in their financial affairs -- business or personal. Rendering banking service along broad and constructive lines for 56 years has established this institution in the confi dence and esteem of business houses and individuals throughout all Grand Rapids. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’”’ January 18, 1928 Increased Popularity of Common Stocks. Interest in common stocks for in- vestment has been spreading steadily in recent months, according to secur- ity dealers, who are inclined to at- tribute the stock market's record- breaking rise in part to greater con- fidence among small investors in the country’s important industrial enter- prises. This broadening is due probably in large measure to the use of the radio in advertising as well as to increased newspaper space. Moreover, promin- ent industrial corporations have stimu- lated public interest in their securities by encouraging purchases by employes and by dissemination of a_ greater amount of news of interest to holders of stocks. Consequently, indications of progress by these concerns have aroused support from persons of mod- erate means who attempt to satisfy their vanity by getting into the market. Whatever the reasons, there is little question that common stocks are be- ing more widely distributed among small investors than ever before. The fact that current return on in- vestments in common stocks of the better grade has fallen generally be- low 5 per cent. is of slight consequence to investors whose chief purpose in buying stocks in small lots is to hold them for an appreciation in value. The yield on a group of twenty- seven common stocks selected by Shearson, Hammill & ‘Co., on the basis of dividend records, margins of safety and prospects for future growth, aver- ages probably not more than 4 per cent. This list embraces six railroads, three public utilities and most of the country’s prominent industrial con- cerns. The stocks named are: American Brake Shoe, American ‘Can, American Radiator, American Telephone and Telegraph, Atchison, Canadian Pacific, Chesapeake & Ohio, Consolidated Gas, Corn Products, Eastman Kodak, Gen- eral Electric, Fleischmann, General Motors, International Harvester, In- ternational Telephone and Telegraph, National Biscuit, National Lead, New York Central, Otis Elevator, Southern Railway, Standard Oil of Indiana, Union Carbide and ‘Carbon, Union Pa- cific, United Fruit, United States Steel, Vacuum Oil and Woolworth. In many instances a large percent- age of earnings last year remained for surplus, indicating requirements at present rates. In the case of International Harvest- er, for instance, the margin of safety was figured at 57 per cent. The cur- rent yield on cash dividends at current prices is the lowest of the group, how- ever, the rate being only 2.45 per cent. Regular stock dividends of 4 per cent. annually are not figured in this yield, however. Nine other stocks have an indicated margin of safety of 40 per cent. or more, while most of the remainder show a range between 20 and 40 per cent. The lowest of the group is Na- tional Biscuit at 5 per cent. This stock shows a ratio of market price to indi- cated share earnings of almost 24. MICHIGAN TRADESMAN Woolworth sells at about 24 times its indicated 1927 earnings. William Russell White. [Copyrighted, 1928] —_—_+ +> —_—_ Profits in Motor Industry. In spite of assertions a year or two ago that automobile prices had been cut to the bone and that further re- ductions were not to be expected, an- other general downward revision is being put into effect by the industry. Competition is becoming ever keener. What the security holder and specu- lator would like to know at this time is whether the sweeping decline will stimulate sales in sufficient volume to increase earnings or will have the ef- fect of driving the less ably managed concerns to the wall. What companies are to benefit, if any? Who is to ab- sorb the reductions? ‘Certainly lower labor casts seem unlikely. Stock market traders so far have failed to reveal any great concern over the situation. In fact, recent strength of motor shares might be interpreted to mean speculators and ‘bankers for the leading companies feel reasonably confident of increased profits from the larger volume in business expected to result from price cuts. Accessory manufacturers and retail- ers of motor cars have felt the effect of active competition for new business. And some recent developments sug- gest a new trend in motor car mer- chandising. It is to be noted, for instance, that a few accessories not altogether vital have been removed from lists of so- called standard equipment, such as motor meters, shock absorbers, bump- ers, etc. These continue to be sup- plied by automobile manufacturers, however, the cost being added to the retail price of cars. It is up to the dealer, therefore, to sell these as essen- tials. The manufacturer purchases this equipment at regular jobbers’ prices, turning over profits to the deal- er as extra compensation for a gradu- al shrinkage in commissions. Dealers’ commissions on new cars have been seriously reduced through allowances on “trade-in” cars larger than warranted by the market for used cars. How several of the smaller inde- pendent motor car producers will fare in the forthcoming struggle is a ques- tion that most interests the financial district, for securities of many are traded in on the Stock Exchange. If the stronger companies are stfain- ing every resource to reduce costs, it is admitted the weaker concerns will find the going increasingly difficult. Many observers feel, therefore, the smaller producers will be compelled to pool their interests through consolida- tions or similar agreements. In any event, holders of securities of companies in the automotive indus- try will be inclined to watch develop- ments closely. A few of the most progressive and capably managed con- cerns conceivably may profit hand- somely; others: may be unable to make both ends meet. William Russell White. [Copyrighted, 1928] aubaimem ASK MR. STOWE He Knows What Our Collection Service Is Only one small service charge. No extra commissions, Attorney fees, List- ing fees or any other extras. References: Any Bank or Chamker of Commerce of Battle Creek, Mich., or this paper. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company vo! New York City. NAUDITS-SYSTEMS-TAX SERVICE” LAWRENCE SCUDDER & CO. ACCOUNTANTS AND AUDITORS 924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH. 313 PECK BUILDING, KALAMAZOO, MICHIGAN 452 W. WESTERN AVE., MUSKEGON, MICH. New York - Chicago - St. Louis - Washington - Philadelphia - Boston THE TOLEDO PLATE & WINDOW GLASS COMPANY MIRRORS—ART GLASS—DRESSER TOPS—AUTOMOBILE—SHOW CASE GLASS All Kinds of Glass for Building Purposes 501-511 Ionia Avenue., S. W. Grand Rapids, Michigan Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids Boston New York Denver San Francisco Chicago Los Angeles MUNICIPAL BONDS SILIEIR, CAURPIENTIER & IROOSIE 1039 PENOBSCOT BLDG., DETROIT, MICH, Phone, RANDOLPH 1505 360-366 SPITZER BLDG., TOLEDO, OHIO Phone, ADAMS 5527 13 WE SPECIALIZE IN BUSINESS OPPORTUNITIES If you want to Buy, Sell or Trade a business anywhere in Michigan, fill out and mail the Coupon below. MICHIGAN BUSINESS MARKET, 75 Market Ave., N. W., Grand Rapids, Mich. Gentlemen:—I am interested in ee Selling Kind of Business A ae hocation Preferred... City or Town Signed =). 2 Cap ee i AOOEGSS. 14 MUTUAL FIRE INSURANCE Must Insurance Be Sold. Herbert Hoover, Secretary of Com- merce, raises a pertinent question when he sas: “I often wonder why it is that insurance must be secured by solicitation.” It is a peculiar fact that one of the indispensable necessi- ties of the public, namely insurance, is one upon which practically everyone has to be “sold” by the ability and tenacity of the agent rather than by their own wish to secure a very neces- sary safeguard. Yet when one reads insurance litera- ture, it will be found that a great deal of this literature has to do with ways and means whereby the public are to be induced to take insurance which is for their own protection in cases of calamity. The insurance salesman, like the lightning rod agent, is the base for numberless jokes. But these jokes are not so funny when calamity strikes the one who refuses to take the advice of the insurance solicitor. Secretary Hoover, raises another very pertinent enquiry: Whether a great deal of this seeming indifference of the public toward insurance is not largely due to the excessive competi- tion between insurance companies and especially between agents for the se- curing of the insurance business of the Much of the insur- ance service about which insurance publications have so much to say, probably does consist of efforts to in- duce the public to do that which they would do without solicitation, that is, take the insurance necessary for safe- insuring public. guarding their own interests without the bother of being solicited—do that which their own judgment dictates that they should do whether solicited or not. In other words, could not the insuring public come to the insurance office to secure their insurance from the representative of the insurance company, instead of trying to ayoid the solicitor in their own offices? —_+-+____ A Social Viper. Of all the crimes, human, inhuman and preterhuman, that befoul the dockets of American law courts, none but murder is quite so base and so slinking as arson. In one respect, in- deed, it even exceeds in heinousness the capital offense, for, unlike murder, arson by its very nature can scarcely be committed except in cold blood. Hardly to be conceived is such a pleading as unpremeditated arson. The dastardly plot of arson always must be concocted in advance, the lurid torch kindled beforehand by steady fingers, the sickening flames nursed into strength with cool attention. Neither a blinding passion, a numbing rage, or a momentary state of unbal- ance incites the act of arson; in fact, the presence of any one of these con- ditions could serve but to. embarrass the commission of the deed, not fur- ther it. There can be no recklessness, nothing of the accidental; all is calcu- lation and express desire. Although instances do occur wherein the torch is branished by a mental or moral per- vert, they are rare as compared to the MICHIGAN TRADESMAN cases in which the scheming and re- sponsible mind figures. It is, therefore, in this despicable light that arson should be viewed by juries and by the public generally which supplies the talesmen. Abund- ant proof is in the records that such an attitude as this is coming to be taken, more and more, and it is only so that incendiarism can finally be stamped out. The deliberate burn- er of property is a viper who thrusts at the body of society. He should be ground under heel. —————— Compulsory Automobile Law a Suc- cess. The following letter from Frederick W. Porter, secretary of the Fitchburg Mutual Fire Insurance Co., of Fitch- burg, Mass., speaks for itself. Ac- cording to this letter the people of the state are well satisfied with the com- pulsory auto insurance law which be- came effective Jan. 1. “The statement made as to the num- ber of persons killed in Massachusetts during 1927 is entirely true. Com- parison; however, should be made in relation to the number of automobiles and the number of people, which have both increased. The citizens of Maass- achusetts generally feel that the com- pulsory automobile law is a complete success. At the National convention of mu- tual insurance companies held in Washington in September, Mr. Janish in his speech, made the statement that he believed everybody would have to admit the compulsory insurance law in Massachusetts was a success and would be followed in many states. It has made a great difference in the char- acter of the driver who is on the road; has removed many that were a men- ace to the public, and has also made it possible for the injured to collect suit- able damages. Although the number of persons killed may have increased, the number of accidents has greatly decreased. It was felt by some that many irrespons- ible drivers, now being insured, would take greater risks, but the contrary has been true. —__~+--.___ Ten Rules For Prosperity. 1. Be alert with present day con- ditions. 2. Do not attempt to run a one- man business trying to do everything alone. 3. Take an occasional day off for relaxation and exercise. 4+. Insist on business efficiency by the development of efficient employes. 5. Maintain a practical system, but do not allow it to get into the rut of red tape. 6. Do not get into the habit of do- ing the little things, because it is false economy. 7. Evolve every opportunity for en- largement, and pass the temptations for things that are small. 8. Frequently. take a measure of yourself, and an inventory of your mer- chandise. 9. Do continuous advertising and be truthful. 10. Maintain active interests in the doings of your National, state and lo- cal organizations. January 18, 1928 Merchants Life Insurance Company RANSOM E. OLDS Chairman of Board WILLIAM A. WATTS President Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents Class Mutual Insurance Agency Cc. N. BRISTOL H. G. BUNDY A. T. MONSON “The Agency of Personal Service” INSPECTORS, AUDITORS, STATE AGENTS Representing The Hardware and Implement Mutuals— The Finnish Mutual —The Central Manufacturers’ Mutual and Associate Companies. Graded dividends ot 20 to 50% on all policies accord- ing to the class of business at risk. FIRE - AUTOMOBILE - PLATE GLASS 305-06 Murray Building Grand Rapids, Mich. Affiliated with The Michigan Retail Dry Goods Association An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. OUR FIRE INSURANCE 7 POLICIES ARE CONCURRENT with any standard stock policies that you are buying mene cots 0% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER January 18, 1928 MICHIGAN TRADESMAN 15 Cheaper Money Is Not in Sight. James S. Alexander, chairman of the board of directors of the National Bank of Commerce in New York, is not one of those who expect money to become cheaper. Even before yesterday’s first upturn since last October in bill rates Mr. Alexander, in his statement to the bank’s stockholders said: “Present in- dications seem to point, not to cheaper money, but to fairly stable moderate rates, a condition highly favorable to good, sound business.” The United States now is the world’s cheapest source of credit and in the view of this high executive the coun- try is attaining “a position of steadily increasing importance in the inter- national market for short term money and for capital.” In that connection it is interesting to note that the vol- ume of bankers’ acceptances has grown enormously in the last year and now stands at a higher level than at any time since 1919. Interesting also to note is the fact that last year public offerings of new foreign securities in this country not only broke all previ- ous records. but represented a total twice as large as similar flotations in London. After three successive years of pros- perity in the United ‘States Mr. Alex- ander sees no indications of unfavor- able changes in underlying conditions. He does not hold that all signs are favorable. He even calls attention to the increase in unemployment. “Most industries have carefully watched their markets and curtailed production when it was evident that this was becoming advisable,” he points out, with the re- sult that “stocks of finished goods are being used up, and as spring advances a greater increase in industrial activity will be necessary to supply current de- mand.” Competition in 1927 was more severe than at any time since the post- war recovery began, and in the opinion of the bank it will continue sharp dur- ing 1928. Keen competition has its advantageous as well as its disadvan- tageous aspects. It stimulates greater efficiency. This country is not the only place where competition has increased. It has increased in Europe with the re- sult that industrial efficiency there likewise has been improved. This raises the important question whether in years to come foreign competition will hurt domestic trade. Mr. Alex- ander is one of those who believe American enterprise will enable it to meet this competition successfully, but it will take enterprise. Paul Willard Garrett. [Copyrighted, 1928] —_2+2>——__ Election Bugaboo Is Completely Dis- pelled. If this year’s forecasts did anything it was to dispel the old bugaboo that Presidential election years necessarily are periods of unsettlement in the stock market and business. Wall Street speculators in looking to the future sometimes still shake their heads and say: “But this is a Presidential year, you know.” Ap- proaching elections at times in the past have unsettled sentiment. Execu- tives enter 1928 in the firm belief that the destiny of business this year will be determined by forces other than po- litical. They definitely say that in their opinion the old ‘bugaboo has passed. Certainly from records of the last quarter of a century nobody could lay down the rule either that stock prices do better or worse in political years. Sometimes they rise as the election date approaches. Sometimes they fall. A declining market preceded the 1920 election. Advancing markets ushered in the 1916, 1912, 1908 and 1904 elec- tions. Just before the 1900 election prices fell. On a straight statistical average it could be argued from this record that Presidential elections more often bring rising than declining markets, but ob- viously the forces behind the stock market nowadays lie deeper than po- litical discussions. If in entering the 1928 campaign this country were torn between two schools of thought, one conservative and one radical, the situation might be differ- ent. The campaign this year will bring differences of opinion on candidates but not the bitter fight between op- posing views on business that cam- paigns in years gone by sometimes brought. The political thought of this country has become conservative. We have become a Nation of stockholders. The millionaire, the school teacher, the workingman are joint owners in the same enterprises. Wages stand at their best levels in history. We have no unemployment problem. The wise prophet of 1928 trends therefore will give less and less thought to unimportant political contests, and more and more to the powerful forces that now underlie business. So long as an upturn in production looms and so long as the farmers’ purchasing power is improving business in 1928 can move forward. What the stock market will do is a matter partly re- lated to the business flow but more immediately related perhaps to the conditions of the money market. Paul Willard Garrett. [Copyrighted, 1928] ——_- | —-— Novel Collection Leiter. The whole gamut of collection let- ter appeal is embodied in a letter that Sullivan’s, Parsons, Kansas, regularly uses to provoke habitual delinquents into paying up, as follows: My Dear Partner in Parsons: I want a check of some kind. Either a real check or a pencil check in one of the squares below. Between you and me, I should like to know where I stand. So check up on your bank balance and drop me the good news. ( ) Can’t possibly make it to-day— will send one surely. ( ) I’m sending check, but it’s post- dated’a few days. ( ) I don’t intend to pay; you'll have to fight for it. We mailed you one yesterday. Here’s part of it to show you that our heart’s in the right place. ( ) Here’s all of it—shut up. ( ) Sorry we got behind—thanks for your patience. ( ) We’ll try to pay each month from now on. e) €) Hodenpy] Hardy Securities Corporation Getting the most out of your investments requires a broad know- ledge of securities and how to use them best for your own purposes. Our service, based on long experience, is yours for the asking. We handle only the best in investments. e 231 So. La Salle Street Chicago New York Jackson Grand Rapids oA | es & Co. INVESTMENT BANKERS Listed and Unlisted Securities. 933-934 Michigan Trust Bldg. ( GRAND RAPIDS, MICHIGAN 6 J. CLAUDE YOUDAN ATTORNEY AND COUNSELOR Special attention given creditors proceed- ings, compositions, receiverships, bank- ruptcy and corporate matters. Business Address: 433 Kelsey Office Building, GRAND RAPIDS, MICHIGAN SS Link, Petter & Company Investment Bankers éch FLOOR, MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN United Detective Agency, Inc. Michigan Trust Bldg. GRAND RAPIDS, MICHIGAN CIVIL CRIMINAL and INDUSTRIAL WORK Only Bonafide and Legitimate Detective Work Accepted {EM BE ee a. PHONE—6-8224 or 5-4528 If No Response Call 2-2588 or 8-6813 Dictagraph and Auto Service Associated With SARLES MERCHANTS’ POLICE Ship By Associated Truck GRAND RAPIDS, LANSING and DETROIT. Every Load Insured. Phone 55505 BIXBY OFFICE SUPPLY COMPANY GRAND RAPIDS, MICHIGAN Savings Accounts Commercial Accounts Checking Accounts Christmas Club Safety Vault Traveler’s Checks Passports Hotel Reservations Transportation Foreign Exchange Letters of Credit Drafts Investments The OLD NATIONAL BANK MONROE at PEARL A Bank per Everybody. f *Mechanical New “sna Adds and Subiracts~ AUTOMATICALLY A new invention that is revolutionizing the “headwork”’ of figuring in stores and offices everywhere. This new kind of adding machine rivals the speed and me- chanical accuracy of big, cumbersome machines selling for $300 and more. Yet ADDAC is so compact that it can actual- ly be stood right on a ledger page, or earried from place to place in the palm of your hand! PRICE $24.50 COMPLETE At this amazing price ADDAC gives you every essential advantage of the most expensive adding machine. Capacity $999,999.99. Direct subtraction as well as addition. Fully guaranteed. Has a dozen uses in every store or office—balancing books, checking invoices, adding purchas- es, etc. Gives you absolute accuracy, saves time, and pays for itself in elim- inating costly errors. Write today for interesting “Faster than Fingers’. Dept. T ADDAC CO., GRAND RAPIDS, MICH, folder, ROLLING THE SHOULDER OF LAMB. Illuminating Pictures and Descriptions by D. W. Hartzell, Lamb Demonstration Specialist, National Wool Growers Association. Meat consumption is a subject of vital concern to the meat retailer and others of the live stock and meat industry. The comparatively low consumption of lamb in the United States especially offers food for serious thought. Why does the average American eat less than six pounds of lamb annually? A brief analysis of this condition reveals one outstanding fact—consumers generally do not appreciate the many possibilities of lamb. Lamb usually suggests chops or leg to the average person. As a result, and it is indeed regrettable, many people have harbored the erroneous idea that lamb is a luxury and in many cases prohibitive in price. It is within the power of the retailer to correct this situation by offer- ing all of the cuts of lamb in forms that are attractive and practical, and by educating his trade to use them. The shoulder of lamb perhaps is not the slowest moving cut, yet the demand for it may be strengthened if given a little added attention, as suggested herewith. The shoulder of lamb, properly boned and rolled, presents a most desirable article of food. In this form it is easy to serve and is especial- ly tasty because it has fat intermingled between generous layers of lean meat. The shoulder is also advantageous from the standpoint of size. Whereas the leg, usually weighing five pounds or more, is often too large to meet the requirements of a purchaser, the shoulder can be made almost any size by simply cutting off chops as desired. Herewith is presented twelve pictures graphically illustrating an approved method, evolved after much study, of fashioning the rolled shoulder of lamb. Lamb neck slices, a delectable dish prepared en casserole with vege- tables, is another worth-while suggestion. The picture story of the rolled shoulder is as follows: Insert the knife where neck joins the shoulder. Cut off in line with the lamb back. The cut is then made over the ribs and across the arm of the shoulder, an inch or two above the elbow joint. Ribs and shoulder bones are then sawed. cee a enna apes enaeapen esp acne rN aronernane oop rencmeenaetneeereanenrniee eee eee MICHIGAN TRADESMAN January 18, 1928 The chuck is then cut off between the fifth and sixth ribs. 4. Square cut chuck or shoulder, neck and shank removed. The ribs are lifted by pulling the knife closely against them. Ribs and neck vertebra are then lifted off by cutting the bone from the meat. January 18, 1928 MICHIGAN TRADESMAN 17 10. Insert the knife at the face of the arm side of shoulder. Pull knife Boneless shoulder; the outer surface is underneath and is not to the shoulder joint, then diagonally over the shoulder blade. punctured. > Cut meat from around arm bone, past shoulder joint to the ridge Moulding into shape, making the rib side the face of the roll. bone on shoulder blade. Cut a line down each side of shoulder blade so that the membrane clinging to the bone can be pulled . off easily. 12. A meat sewing needle is then inserted in the center of the bone- less shoulder; the string pulled through and tied tightly, stitches on each side of the center stitch follow in the same manner, giv- Hold meat in one hand and pull shoulder blade out with the ing the rolled shoulder a symmetrical shape, convenient in size, other hand. a roast that gives utmost satisfaction. 18 DRY GOODS Michigan ReRtail Dry Goods Association President—A. K. Frandsen, Hastings. First Vice-President—J. H. Lourim, Jackson. Second Vice-President—F. H. Nissly, Ypsilanti. Secretary-Treasurer—D. W. Robinson, Alma. Manager—Jason E. Hammond, Lansing. Handbags Appear in Bright Designs. The fashion of carrying a handbag or purse endures, and the latest col- lections contain many attractive de- signs. The most costly of these are the petit point and finely beaded ones, which represent hand work of a high degree of skill. Some are copies of historic tapestries or even the land- scapes of famous paintings. Scandinavian needlework, which has been shown in several important ex- hibitions during the year, is used as ornamentation on some of the new hand-woven wool bags, which are square in shape and have metal frames and clasps. Other kinds of embroidery such as peasant work from different parts of Europe, are used for the larger more practical bags. The vividly col- ored Russian needlework done in wools is particularly effective. Bags deco- rated in this fashion are of generous size, usually square or oblong and flat, Chenille and crewel embroidery is stylish this season and is especially popular for the bags to go with Palm Beach cos- and have stout metal tops. tumes. Among the latest smaller bags of intricate detail. White novelties are or light tinted moire, faille or satin is used in these, embroidered in metal thread, floss and spangles. Some for evening are solidly covered with shim- mering paillettes. Each bag is fitted inside with small, inconspicuous make- up requisites. A contrast to these fancy ones is the quilted model, a quaint little bag that suggests a grand- mother’s dress. These are made of all sorts of material from real calico to old-fashioned flowered and figured silk. Piping is used to finish some of the new bags. These are otherwise plain and are either of knapsack shape or square, with rounded corners. They are fitted to a top of metal, and some- times have strap handles of the same material as the covering. The en- velope underarm purse bag is shown in plain kid and patent leathers, tooled in different styles. Suede and the various hides of suede finish are very fashionable, particularly those finished with tortoise-shell fittings. Handbags for everyday use are shown in a new washable kid. These are made up only in pouch styles with gold-plated frames and jeweled clasps or self-covered frames and shell tops, and are to be had in white and pastel shades of rose, blue, beige, gray and maize. The linings are of heavy silk and fittings are made to match.—N. Y. Times. —_++ > Knitted Sweaters Favored in Paris. The real knitted sweater, in both fine and coarse weaves, is extensively worn in Paris for strictly street or sports occasions. Jane Regny’s knit- ted sweater design, which is made in a dark color with light polka dots of cence AS EES MICHIGAN TRADESMAN varying sizes, is one of the preferred types. Hair-line stripes knitted on a plain ground and used in the sweater blouses are shown by Lucien Lelong. Every sweater thus worn has its own handkerchief, which is thrown around the shoulders or knotted at the neck, and the handkerchief usually has a striped border im the colors of both sweater and skirt. Another detail that is invariably seen with the sweater blouse, whether it is of tricot or jersey is the sturdy leather belt with a large buckle, the latter being usually of sil- ver, nickel, amber, gold or leather. Jeanne Lanvin’ makes _ straight blouses of tweed banded in crepe de chine, which are worn with skirts of tweed or crepe. These skirts also have a blouse of crepe de chine and a long scarf of the same material. For the most practical types of cos- tume the sweater blouse is of course the smart one. There are, however, many different kinds of sweater blouses and two or three may ‘be worn at dif- ferent times with one skirt. The Mar- cel Rochas blouse, which is made of wide horizontal bands of gray, white ’ and black—the top band and’ sleeves being of gray jersey and giving the effect of yoke and sleeves cut in one piece—is a very successful blouse. It is smart and rather striking, and may be alternated with a plain blouse of jersey for wear with a kasha or other woolen skirt—-N. Y. Times. ———_+->—__—_ Underwear Trade Is Upset. Not for many seasons has the knit underwear market here been so upset over opening prices as at present. Even the leading producers have been “backing and filling” in regard to prices, due, apparently, to the need of price revisions found by some of the concerns earliest in the field with 1928 quotations. These revisions are the reflection of the very strong competi- tion that has grown up in the indus- try in recent years, and which promis- es to grow still stronger with the re- moval of Northern plants to the South or the establishment of branches in that section. Jobbers now in this mar- ket are spending most of their time “shopping,” being unwilling to place definite orders in fear that the next day may show their selections to be wrong from a price viewpoint. —_+-2>—___ Setback For Cheaper Union Suits. A noticeable dropping off in the call for the cheaper lines of men’s heavy ribbed cotton union suits is noted by one of the prominent manufacturers. Their place, he said, is being taken by separate shirts and drawers. He at- tributed the change to several things, one of the most important being the number of former union suit wearers who were converted to the two-piece idea by the underwear “issue” in the National service during the war. The increasing practice of many men who do manual work of making the under- shirt serve also as an outside shirt during working hours has also had a detrimental effect on union suit sales, he said. o-oo _All Kinds of Buttons Selling. The button business is good from all indications. At present, dress but- tons made of crystal or mirrors are wanted for both tailored and fancy wear. Gold and silver buttons in fili- gree and bright shiny finishes are in equal demand for all kinds of costumes. Modern designs are apparent through- out the different ranges, even in the ivory and tailored galalith lines. The sizes run from 24-ligne to 60-ligne with crystals, selling best in 24-30-36 lignes. Coat buttons are good sellers in staple and high colors, in regulation sizes. Most of the novelty buttons favor some version of the ball shapes except the mirrored effects, which are either flat or slightly oval. Prices range from $2 to $36 a gross. —_+2+>—_—__ Too Much Price in Stationery. With the holiday business in sta- tionery was of good proportions, the trade during much of the latter half of last year suffered from over-pro- duction and keen price competition, according to opinions expressed yes- terday. As is the case in other lines, the manufacturing equipment of the industry has proved greater than ac- tual outlet. Taking up the slack has put added stress on price in order to obtain volume. This trend is reflect- ed in the general situation in the high- er grade lines, although “trading up” efforts on the part of some manufac- turers have resulted in improved sales of better types of personal and business stationery. —_22s———_ Coats For Motoring Are Plain in Color Coats to accompany the lighter and less tailored suits and frocks for mo- toring and general wear are made either as a part of the ensemble or of the new type, which is designed to sup- ply the necessary warmth with the minimum weight. Most of these are in plain colors or mixtures. Few plaids are shown this season. Tweed, velour and wool corduroy are other favorite materials, and kasha retains its vogue. In the sort of motor frocks and coats made for service, wool jersey is particularly suitable. Some in the de luxe variety use wool and silk weaves, and are embroidered in crewels, floss or metal thread. —_—_2+<+ 2. Jar Proof Watch Offered. There is now on the market a new type of jar proof wrist watch, which may be dropped without injury to the movement or without causing it to stop. A test has been made from an aeroplane and from a seventeen- story building. In each instance the watch was found to be keeping accurate time after its drop. A patented spring arrangement protects the balance staff. The cases are made in the newest models and in both men’s and women’s styles in gold filled, solid gold and platinum in plain and fancy designs. Stone settings are used in some of the women’s models. Wholesale prices start at $9.75. —__++2>—____ Corrects Sweater Labeling. Through the co-operation of the Better Business Bureau deceptive la- beling of certain sweaters has been eliminated, according to an announce- ment by Ellery B. Gordon, secretary of the National Knitted Outerwear Association. These sweaters, which January 18, 1928 received wide distribution through high-class shops, bore the label ‘“Al- paca from England.” ‘The garments, however, were neither imported, nor was alpaca their major content. The deceptive label on both the manufac- turer’s and retailers’ stocks have been removed and the manufacturer has agreed in future to mark the definite percentage of alpaca used. —_—_~+.—____ Bet.er Feeling in Glass Trade. Featuring the week in the glass trade were a series of meetings at Pittsburg between manufacturers and jobbers of flat glass, the forthcoming issue of the American Glass Review will say. It is understood that real progress toward correcting unsatisfac- tory marketing conditions was made. While the volume of new business in window glass during the week was not so pronounced, jobbers are beginning to stir themselves in anticipation of an early increase in consumer demand. Distribution of plate glass was better owing to the opening up of activities in the automobile industry. —__——_2-2-.—__—— Strong Leathers in New Bags. Calfskin in new finishes and mo- rocco are used in the new medium- priced handbags for early Spring show- ing. The styles are mostly confined to two models, those with shell frames and leather handles, or the open-top bags with back strap handles. These latter are mounted on either self- covered frames or gold-filled mount- ings. The colors so far are confined to black, beige, medium gray, dark brown and a sprinkling of bright blues and reds. Medium sizes _ prevail throughout. Detail work is contribut- ed by odd goring, seaming and the use of extra tabs and pleats. —_—_+- + Making a Store Look Larger. Mirrors hold nothing but good luck for the Gem store of Cincinnati. Cov- ering the whole back wall, for instance, is a big, highly polished mirror which makes the store seem much, much larger than it really is. Gaining the air of a big store at the mere cost of a mirror is of course good business. Fixtures For Sale We offer for sale the follow- ing fixtures: 2—6 ft. show cases. 1—6 ft. hat cabinet with sliding door. 5—double deck open clothing cabinets. 1—folding three way mirror. 8—4 ft. sections of open shelving 7 ft. 10 in. high. 1—6 ft. wrapping counter. 1—4 ft. clothing table. 1—5 ft. hat table. All oak fixtures finished in French grey with black stripe. Made by Grand Rapids Show Case Company. About two years old. $1,000 cash takes the entire outfit. Send enquiries directly to E. J. Smitter & Sons, 2007 Division Avenue, S., Grand Rapids, Michigan. Se STS Y ETT IT DPE January 18, 1928 MICHIGAN TRADESMAN 19 SHOE MARKET Traveling Shoe Salesman Takes Seat in Congress. Elected to Congress while sellinz shoes was the unprecedented experi- ence of Thomas Alva Yon, now repre- senting the third district of Florida in the House of Representatives. While rocking in his mahogany swivel chair, and glancing occasionally upon the deep green carpet covering his office floor in the House office building, Mr. Yon observed: “No real success can come of work- ing only for financial remuneration. Looking at the benefits to be reaped in the future is the guiding star to success, not only in my field, but in any field. “For twenty-one years I was a trav- eling shoe salesman, covering the North Florida territory, and in all those years I was never once inten- tionally rude to a customer, regardless of the extent of the order I received in return for my time and labor,” he con- tinued. “Many times the traveling man is tired from riding, hungry for lack of food, and irritable due to lack of sleep, yet the inevitable smile and courtesy must be unfailing,’ he con- tinued. “Man’s disposition and per- sonality are his index to success. By those qualities we are judged and be- cause of the lack of them we are oftentimes ruined.” The Congressman is a tall, good- natured person, with generous streaks of gray in his abundance of black hair. His face is boyish, probably because of its ever present smile, not the artificial smile that wreaths the countenance of the public servant, but a smile of good fellowship indicating good nature and a happy, easy disposition. A pair of shell rimmed glasses imparts to his face the suggestion of the scholar and mirrors a pair of soft eyes usual with a pleasant face. His voice, hale and hearty and indicative of accustomed space, has in it a suggestion of the Southern dialect by its slow enuncia- tion and its slight drawl. “As a result of the years I spent in business I have come to the conclu- sion that knowing your line of goods and having confidence in your line is one of the most important factors of success. When first I accepted my line of goods I came across a bit of Elbert Hubbard’s philosophy which I adopted at once and have retained ever since. It goes something like this: “If you are working for a man, work for him. An ounce of loyalty is worth more than a pound of polite- ness. If you work for the people that provide you your daily bread, work for them. If you have got to eternally disparage and condemn, resign your position and damn to your heart’s con- tent.’ “T think that is the most applicable thought anyone could adopt in any ne of work, and it has certainly been successful in mine. “Cultivating the personal side of prospective customers never fail to re- sult in good accounts; at least, accord- ‘ng to my experience. It is simply the vid idea of gaining a man’s confidence and respecting his trust.” “Through the influence and good will of customers who confided in me and trusted me I was elected to Con- gress,” he continued. “Even that which a man believes out of reach, un- attainable, is possible through the in- fluence of appreciative friends. Never in all my years of traveling for busi- ness have I lost a friend, either in business or in my personal contacts. “T attribute any success I may have attained to three factors. First, I made it a rule always to carry out every promise I made to the trade. Of course I tried not to promise things which the firm would not carry out. More than once a promise was ful- filled at my own é€xpense, but it was always helpful so far as experience was concerned, because I seldom made the same promise again. I could not afford to do that. ‘Secondly, it was always my endeavor to work my line intelligently so far as I was able, and of course, energetically. ‘Work to me was not to be measured. My goal en- tirely overshadowed the energy neces- sary for its attainment. The third and most important factor was knowing my line. How could I acquaint my customers with my shoes if I did not know it thoroughly myself? “How does my business experience aid me in Congress? A great deal. I don’t know how I should get on with- out it. By cultivating the personal side of my customers I also unearthed their thoughts and sentiments. Our conversation was not always on the subject of shoes. Usually it turned to politics, to the political trend of the times and its resulting influence upon economic conditions. Those conver- sations welded our business relations as well as our social understanding. “Those same business men who told me my political opinions were wrong because they differed with their own, aided me in my political attainment. And those experiences with shoe men aided me in my political capacity too, that is, in so far as becoming a part of the political whirl is concerned. “That man I just introduced has been in the House of Representatives for sixteen years and he told me I had made more progress in my relations with my colleagues than the usual representative makes in two or three years. I can thank my experience as a shoe man for that. “The greatest part of my position is in becoming thoroughly acquainted with my fellow Congressmen. The legislative duties are small. The work at the desk, in the office and with other representatives is much more ex- tensive and important. Knowledge of human nature which I gained while a business man has helped me more than anything else. “Many people have asked me about my hobby and they all register sur- prise when they learn it is not golf or gardening. My hobby is selling shoes, and I suppose it always will be since it was so much of my life’s work. Selling shoes is a delightful game and I am fond of it. “Even in the days of the early strug- gle when rural stores had to be reach- ed in a slow laborious fashion and the only means of conveyance was a mule team or a shay, I enjoyed working up a good account. Those were the days when hotels were places of lodging, one ate and slept and then moved on. That was before the advent of the luxurious closed cars or comfortable hotels with cheerful and soothing music coming from the balconies, The rural stores were visited only two times a year, in the spring and in the T W O fall with an occasional filling in be- tween times. N E W ONES: ° “T remember one particular winter when luck seemed to be against me and my rose path in the far future simply faded out of mind. It was in Sivle Gi — Men's autuam the early days when, with a product Hidslier Oelord: Monaschia of the ford Company, I was pioneer- : ing through the muddy road dotted Calfskin, Dundee Last with as many cavities as a French (Medium balloon), Nickel field during the war. I had kindly Eyeets, New pattern with proffered the use of my Lizzie to trans- port a prospective customer and his load of wares to a new store he had opened in the next town. “The country was just recovering from a seige of rain and more rain. My old ford hopped laboriously along, crawling slowly out of one cavity and into another until suddenly she re- fused to budge and we found our- selves in what appeared to be a mound of quicksand, or a creek camouflaged with mud. “Quickly I hopped over the door and lowered myself waist deep in mud, to be pulled out after calling for help, My shoes stayed popular short ramp, inside tap sole with fancy flange edge and heel seat trim. C and D widths in stock $3.45 Style 950 — Same in Mon- archs black calf $3.45 “Over night Service” Herold-Bertsch Shoe Co. Grand Rapids, Mich. Manufacturers of Quality Foot- wear since 1892. by my passenger. with the mud while I slid into my seat and teased the motor but to no avail. “It was a long walk to the next town and a cruel one, loaded as we were with boxes and bags and me with no shoes. It took years to humor that ARE YOU INTERESTED IN IMPROVING THE APPEARANCE OF YOUR STORE We can help you. supply you with: New Opera Chairs Fitting Stools Show Cases customer to friendliness and to culti- vate a really good account, but I did it. Now whenever I see him, we s‘t in his leather cushioned library smok- ing his sixty-cent c'gars and ‘laugh We cas over the way he swore at me during that walk home. “All those experiences that I went through while selling have added to my knowledge of human nature and I would not take anything for them, nor would I care to experience them You will always find our Findings Stock complete in age. staples, also latest novelty ae : ae creations. When my duties here are finished, I intend to resume my old business re- BEN KRAUSE CoO. 20 Ionia Avenue GRAND RAPIDS, MICH. lations with my friends in Florida and once more [| will take part in the shoe game.” E. C. Kohn. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Company LANSING, MICHIGAN Prompt Adjustments Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. 20 MICHIGAN TRADESMAN Pe a aaah RETAIL GROCER Retail Grocers and General Merchants Association. President—Orla Bailey, Lansing. Vice-Pres.—Hans Johnson, Muskegon. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Albrecht, Detroit. Omaha Merchants Under Handicap of Amateur Advertising. In a review I wrote a time ago about the co-operative advertising carried on by the Buy Right Grocers of Omaha, I indicated that a weakness of the work evidently was caused by the fact that some grocer was writing and planning the advertisements. I tried to show that such a practice was false economy. I see that Ernest Buffett, who or- iginated the Buy Rite organization and has piloted it to a pleasingly powerful position, speaking at the last National convention, said that the advertising was written by George Ross. That confirms what I said. While George Ross is a fine grocer, not only is he not an expert advertisement writer, but he could hardly expect to be such. Because any grocer could learn useful things from George’s methods, I shall tell a little about them. He handles large quantities of fruit and he likes to say he moves more fruit than all other grocers between here and Cuming street. Cuming street is the next important divisional street from the one in which the Ross store is located. He accomplishes this feat by a system of buying whatever is so plentiful that produce jobbers are ready to sell round lots of it at a con- cession. Because Ross enjoys the reputation of getting rid of really large quantities of fruits, he obtains concessions not accorded to the garden variety of grocer. The day I talked with Ross he was putting sales pressure on apples. He never buys less than fifty boxes. He prices them to yield him 50 and 75 cents per box gross money-margin and sets out to sell unbroken boxes to his customers. “Under that plan,” he said, “I get them to take boxes, instead of 25 cents worth. Not only is a box with 50 cents margin earned on it more profit- able than 25 cents worth, regardless of margin, but then folks have apples for a while; also they will eat more freely of apples than if they had a few. Every time I talk with a woman about buying apples by the box, I am able to show how much she saves that way, so I get one after another into the box-buying habit.” You will observe that percentage is disregarded under this plan. But where goods are bought and sold in twenty-four to forty-eight hours, per- centage is a negligible factor. That is worth considering. Up-and-coming grocers will see this point at once. Shortly before I saw Ross he had jumped into a purchase of thirty-six size grapefruit for $2.50 per box. He filled his window with the fruit, dump- ed loose out of the boxes, and priced them at $1 per dozen. He sold fifty boxes in one day, thus earning, gross, $25; but the sale stimulated his other business immensely. This was before the co-operative Buy Rite organization - got going and Ross then advertised his business separately. That is what every individual gro- cer, who still goes it alone, must do; but when a lot of them get together they cannot afford to save money so expensively as they do when they let a man like Ross write their advertis- ing. For, regardless of how able Ross is as a grocer, he is a grocer first and an advertisement writer only incident- ally, and no organization which adver- tises regularly in large space can make the best use of that space by having it filled by an amateur. It is precisely because the Omaha co-operative advertising evinced a dis- tinctly amateurish character that I spotted it and asked who wrote it. Nor is it any answer to say that the Omaha advertising pays. For advertising is so effectual that even such as is poor- ly done pays. But is that any reason why the Buy Rite folks should not put out the best advertising and thus make it pay better than it does now? Department stores leave nothing to chance that they can help. Every so often, too, they find ways to remedy disadvantages and improve their ways, with greater profit and stability to their business. Macy’s great New York store has just instituted what is called a Salary Review ‘Committee, of which it is stated: “The purpose of the salary review is to gain a thorough, many-sided and therefore impartial estimate of the value of the service which each clerk renders. It affords an exact basis for advances, lay-offs and transfers. It brings to light at once any who can never adjust themselves, whom the organization should be rid of before it incurs any moral obligation to re- tain them. It supplants the old hit- or-miss method of making increases on the recommendation of the buyer only.” The gist of this is that personal, in- dividual judgment and favoritism are poor base for compensation of sales people. There is not an individual merchant anywhere who—if he looks within himself honestly—will not real- ize that he pays some of his folks more than they should get and others less, because of personal liking, or the lack of it, for any one of many reasons or several thereof, but all aside from real deservedness. Until within recent years there was no other plan for the small merchant to follow, but since the National Cash Register Co. planned its clerk com- pensation chart, any merchant can pay his sales people on the basis of their actual performance. The chart can be obtained from the National people on request and should be put into effect by every grocer. Such a system will enable any merchant to pay his sales- men what they earn, with the absolute knowledge that his own personal likes or dislikes do not influence him. one way or another, to the advantage of the undeserving or the disadvantage of the deserving. Success in the chain business comes to those who are made for success, just as it comes to others in other lines. It (Continued on page 31) HPOsZOzZOom I NUTRITIOUS A SIMPLE FRESH FOOD..... AND HEALTH Fleischmann’s Yeast is a simple fresh food that relieves constipation, aids digestion, clears the skin and tones up the whole system—gives buoyant health. eRecommend it to your customers—they will appreciate the service. Then, too, Yeast-for-Health customers come regularly to your store; give you an opportunity to sell them all the groceries they need. FLEISCHMANN’S YEAST Service PE Don’t Say Bread — Say HOLSUM M.J. DARK & SONS Direct carload receivers of UNIFRUIT BANANAS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables A ws « January 18, 1928 MICHIGAN TRADESMAN 21 MEAT DEALER Weight, Age and Quality in Legs of Lamb. We have often tried to get the mes- sage over to our listeners that weight and grade are two independent and separate things in measuring meats. There are, of course, maximum weights in lamb and veal. These maximum weights do not tell the whole story, howver, and yearling lamb and mut- ton are often found to weigh consider- ably below the maximum. Genuine veal may weigh as much as twice what is usually found in that category and there is nothing about the weight alone to tell what the quality is in either case. A few days ago a boarding house keeper told us she had delivered two legs ordered as lamb. ‘She said the two legs weighed seventeen pounds and that she had been told that no real lamb ever weighed that much. She, apparently, believed her retailer was delivering mutton and charging her for lamb prices. The price was reasonable for lamb, but would have been high for mutton. An examination of the legs in question showed that she had not only received lamb, but a very high grade of lamb in the bar- gain. They were well covered with fat, though not excessively so, bright in color and with soft, red bones. She was assured that she would find the meat excellent, which later proved to be a fact by her own admission. In conversation it developed that she had gotten her information as to what lamb legs should weigh from a rival retail- er who was trying to get her trade. This retailer should have known bet- ter than to tell her that no pair of lamb legs weigh as much as seventeen pounds. She bought the legs at least six cents a pound less than she could have bought light legs of lamb for and found them fully as satisfactory. It is not uncommon for two legs of lamb to weigh seventeen pounds, or even more. Early this season we received among the early California lambs some carcasses weighing up to sixty pounds carrying excellent quality and not too fat. The same condition often exists in offerings from other sections of the country. __ Just a Few Hints on Care of Stock. Peanut butter should be kept cool and away from goods having an odor which might be absorbed. ‘Soap powders should be kept in a dry place.- Dampness These are just causes. the powder to swell as it absorbs mois- ture, damaging the carton. Ground spices must be kept out of the strong sunlight and in a dry place. Don’t expose flavoring extracts, such as vanilla, lemon to the It not only robs them of their rich color, but is detrimental to their flavor. orange or strong sunlight. Gelatine should be protected from Don’t display it in the window in hot weather. —_+-.___ Be sure you're right, then check your figures, heat. You Sell “Uneeda Bakers” Products— You Don’t Keep Them. They’re not shelf warmers because :— The demand is constant. The turnover is rapid. The assortment is wide. The products are fresh. Consequently—your profit is good. NATIONAL BISCUIT COMPANY “Uneeda Bakers” VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruits and Vegetables Now Offering: Cranberries, Bagas, Sweet Potatoes, “VinkeBrand” Mich. Onions, Oranges, Bananas, etc. WORDEN (GROCER COMPANY The Prompt Shippers Tell Your Customers About QUAKER Evaporated Milk An Every Day Necessity WORDEN (;ROCER COMPANY Wholesalers for Fifty-nine Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver | HARDWARE Michigan Retail Hardware Association. President—C. L. Glasgow, Nashville. Wice-Pres.—Herman Dignan, Owosso. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Methods of Following up the Annual Inventory. With many hardware dealers, the mid-winter stock-taking sale is an es- tablished institution. Such a sale serves a dual purpose. First, it helps to stimulate business at a time when business is normally slack. Second, it gives the hardware dealer an opportunity to convert into cash such odds and ends of stock as he might otherwise be compelled to carry over to another year. Into the old argument as to whether it is better to hold this sale before or :after taking stock, it is not necessary ‘to settle for himself. He knows his cwn business best. 'The important thing is to make this sale a big factor in your winter busi- ness-getting campaign. The great pur- pose is, not so much to do a little ex- tra business, as to prevent your cus- tomers from falling into a confirmed habit of staying away from your store. Between the Christmas rush and the opening of spring trade there is a wide gap where business is relatively in- People won't buy unless they If you fail in some active. practically have to. way to bridge this gap—if you don’t utilize every opportunity to keep your store before the public during these two months—a lot of people will form the habit of staying away, and when it comes time to buy again, will be apt to start buying elsewhere. Men and women are creatures of habit; and with a great many of them buying from a certain dealer bcomes very largely a habit. Such customers must be held. If you keep them com- ing, even on a small scale, in January and February, you will find their March and April business a great deal easier to get. Some dealers will by this time have finished stocktaking. ‘With others the annual inventory is still in the future. If the inventory has not been taken al- ready, however, it should be taken as soon as possible. And for such dealers a few suggestions may be worth while. While it is important to get the in- ventory started early, it is even more important to get through it as quickly as possible, consistent with accuracy. In stock-taking, an early start does not always mean a quick finish. On the contrary, there are many stores where, through lack of adequate system, the stock-taking is allowed to drag unnecessarily, with resulting hindrance to trade. Even under the most favorable cir- cumstances, stock-taking always in- volves some hindrance to trade. Clerks engaged in this form of uninsp‘red drudgery are not likely to display any keen interest in making sales. They will wait, on customers who may come in; but more or less perfunctorily, as for real salesmanship, they rarely exert it at such a time. And customers, once they realize that stock-taking is in progress, are apt to keep away from the store, real'zing that if they come back a few weeks later they will ‘be MICHIGAN TRADESMAN apt to get better service. And, if, in the meantime, they find a store not engaged in stock-taking, they will buy there and not come back to the first store at all. A first step toward expeditious and satisfactory stock-taking is to ave some definite plan of work. It is difficult if not impossibie to lay down any cut-and-dried scheme of stock-taking applicable to every hard- ware store. The reason for this is plain. Each hardware dealer has his own individual problems. But in any store it will help im- mensely to map out the work; and, mefore getting started at all, to spend a few minutes or even half an hour giving your helpers a clear idea of just what you expect them to do. A little preliminary conference of this sort is just the thing to get the clerks keyed up to the top notch. They will do the work quicker and better, and you will save that preparatory half hour many times over. Before you start work at all, know where you are going to start and in what order the various departments will be taken up. Have your book, or books, ready, with an ample supply of freshly-sharpened lead pencils. Im- press on your clerks the need of ac- curacy above all things—no guess- work at any stage of the game. Next to accuracy comes speed, but accuracy must be first and foremost. If you are planning an after-inven- tory sale, it is a good stunt, while tak- ing stock, to set aside those odds and ends of stock which it is especially de- sirable to clear out at a sacrifice. Every store, no matter how well conducted, is bound to accumulate a great deal of stock without some special selling effort or some extra price con- which, cession, is apt to remain on the shelves year after year. As you go along, keep your eyes open for such items, and weed them out. It may prolong the stock-taking a trifle to do this: but when it is done you are that much better prepared to launch an after-inventory sale that will convert these odds and ends into cash. If you count on going back and pick- ing out such items after the stock- taking is over, you are pretty sure to overlook some items you should get rid of. Also, the process will take a great deal longer than to pick them out as you go along. In such matters, it pays to cultivate a habit of quick decision. I know some merchants who, going through stock, will spend ten or fifteen minutes de- liberating as to whether to sacrifice two or three of a dollar article, or to continue carrying the line in stock. And the ultimate decision is quite likely to be dictated by how the dealer happens to feel on that particular day; rather than by accurate knowledge of the ar- ticle in question, how it has sold in the past, and how it is likely to sell in the future. On the other hand, I know two very successful dealers in different lines of trade. One man started with $250 capital; the other with $50 borrowed. Each man is, in his community, the biggest dealer in his line. And either man can decide any question of this January 18, 1928 BROWN &SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN ze Wholesalers of Shelf Hardware, Sporting Goods and | Fishing Tackle We can give you service on Cel-O- Glass We carry a complete stock fostes Stevens&Co. Founded 1837 GRAND RAPIDS 61-63 Commerce Ave., S.W. MICHIGAN WHOLESALE HARDWARE Grand Rapids Store Fixture Co. 7 N. IONIA AVE. N. FREEMAN, Mgr. STORE FIXTURES — NEW AND USED Show cases, wall cases, restaurant supplies, scales, cash registers, and office furniture. Call 67143 or write THE BEST THREE AMSTERDAM BROOMS { PRIZE White fwan Golddond AMSTERDAM BROOM COMPANY 41-S5 Brookside Avenue, Amsterdam, N. Y.” an seregaeiagie oe secret ns wanna ra ss 55 EP A ET EE HEA NIELSEN OCP SAREE ML SPI lp Sika ING ea ae ee aR ERIE SACRE Ane Se ee January 18, 1928 MICHIGAN TRADESMAN 23 sort in the twinkling of an eye. They carry enormous stocks, for a small town, but there is no “dead stock.” The minute an article begins to lag, it is unloaded. In stock-taking it is important to so plan the work that business will not suffer appreciably while it is in prog- ress. Some dealers endeavor to take stock only after store hours. This plan rarely works to advantage. Late hours at night are ruinous to selling efficiency the next day. In other. stores the stock-taking is limited to the nor- mally quiet early morning hours. Some dealers detail certain members of the staff for stock-taking, leaving others free to wait on customers. One hardware dealer has as good a scheme as any. Throughout the year, each member of the staff is given a special department, with which he is required to keep constantly in touch. Thus, one man has sporting goods, an- other has household and small wares, another has paints and builders’ sup- plies—and so on. When stock-taking comes, the dealer on taking up any particular department utilizes the specialist in that department as his helper for the time being. In any event, determine beforehand that your stock-taking, while pains- takingly accurate, will also ‘be brisk and decisive. Then see that you live up to that determination. With stock-taking completed, then comes the follow-up. Many dealers will hold a stock-taking sale. This will be staged, perhaps the latter part of January, perhaps the first two weeks of February. The price appeal is the big feature in the stock-taking sale. The normal seasonal disinclination to buy can be overcome only by quoting the sort of prices that interest the penny-savers. A relatively small price reduction will perhaps be ample on regular lines. Some lines in seasonal demand may need no cut at all. But in isolated in- stances the dealer must be prepared to quote prices that will fairly make the mouth water.” It is by the skillful use of the “loss leader” that the wideawake dealer con- vinces his buying public that he is holding a real sale. The slow-moving lines set aside in the course of the in- ventory will provide a fair number of loss-leaders to feature in your adver- tising and window display. On these articles, prices should be drastically cut. Use price-tickets, showing both the normal price and the bargain price, and quote a bargain price that will shock the public into attention. The keener your desire to unload the specific article, the more drastic must be your price cut. But when it comes to using the axe, do not hesitate. Right there is where some dealers fail. They are reluctant to cut on slow-moving lines when such lines are still in some demand; they postpone, clinging to the hope that in course of time they will -unload the reluctant goods at regular prices; and in course of time a stage is reached where there is no demand whatever for the goods. And when that stage is reached, it is no longer a question, af price-cutting ; you can’t give the goods away; some- times you can hardly throw them away. So it pays to foresee and forestall the inevitable, and get from under the slow-moving lines when you can do so to good advantage. ‘Such lines, however, cannot always fully meet the demand for “loss lead- ers.” The wide-awake dealer who plans a special sale is always on the alert for a few popular lines, perhaps not carried in the regular stock, which can be bought at a price which will enable him to quote them at an at- tractive figure. Thus one notions store featured, on its opening day, a limited number of cuckoo clocks at 15 cents each. The clocks were worth perhaps $1.25 each; but on a half dozen, the loss in the aggregate was small, while the incidental advertising compensated for the loss many times over. Hun- dreds of women fought and struggled about the counters to get hands on one of the coveted clocks. Similarly, a dry goods store some years ago featured in a special sale a limited number of alarm clocks at a decidedly low price. At that, the alarm clocks were so cheaply bought as to vield the dealer a nominal profit; while this one attraction crowded the store for the first day of the sale. Such “loss leaders’ should be cheap, so that they can be offered at a de- cidedly low price; and should be popu- lar articles, in order that they may at- tract the largest possible number of people. Moreover, they should be rea- sonably serviceable; in order to main- tain the reputation of your store. Don't take on an unpopular article merely ‘because you can get it at an exception- ally low price, or a shoddy or defec- tive article that merely looks good. These features will get the public into your store, and interest buyers in your sale. Have ready against their coming an attractive display of regu- lar lines at prices reasonably, but not too drastically, shaded. Use _ price- tickets throughout. Make your sale look like a real sale. Advertise it freely. Put on stocky window displays showing especially the attractive loss leaders. It is often a good stunt to have special bargains at certain hours of the day. This tends to relieve over- crowding, distribute the trade through- out the day, and bring people back again and again. Your big object, of course, is to get people into the store at a season when normally they won’t come; and to keep them coming. The winter weeks after stock-taking is finished give you, furthermore, an excellent opportunity to plan for your spring trade. You will, even at your busiest, not be too busy for such plan- ning. A great deal of preparatory work can be done now. Newspaper adver- tising and window display can be map- ped ahead of time, prospect lists re- vised, and selling plans matured. Stock taking, and retrospect of last year’s experiences, will inevitably disclose room for some improvement in your selling methods and_ store arrange- ments; and such improvements can be made now, before the spring trade opens, Victor Lauriston. Person-to-Person call. MICHIGAN BELL TELEPHONE CO. Long Distance Rates Are Surprisingly Low... For Instance 250 Or Less, After 8:30 P. M., You can call the following points and talk for THREE MINUTES at the rates shown. Rates to other dis- tant points are proportionately low. Night j : Station-to-Stati ‘From Grand Rapids to: ma AUGUSTA, GA. ___-_------------------ $1.50 peeve coro 2.00 HOT SPRINGS, ARK. _.________.____ 1.50 Nw OF GANS LA 1.90 PALM BEACH, FLA. -_---------------- 2.50 Guam tis. 2.25 JACKSONVILLE, FLA. --------------- 1.90 Apr antic Crey, N.} .._____--__.. 1.40 The rates quoted above are Station-to-Station night ret:s, effective from 8:30 p. m. to 4:30 a. m. A Station-to-Station call is one that is made to a certain tele- phone, rather than to some person in particular, which would be a If you do not know the number of the distant telephone, give the operator the name and address and specify that you will talk with “anyone’’ who answers at the cailed telephone. Day rates, 4:30 a. m. to 7 p. m., and evening rates, 7 p. m. to 8:30 p. m., are higher than night rates. A Person-to-Person call, because more work is involved, costs more than a Station-to-Station call. The rate on a Person-to- Person call is the same at all hours. Additional rate informatian can be secured by calling the Long Distance operator TER MOLEN & HART SPRINGS; Office Chair, Coil, Baby Jumper, General Assortment. Successors to Foster Stevens Tin Shop, 59 Commerce Ave. GRAND RAPIDS, MICHIGAN PERSONAL SERVICE Gives you better results. Our mov- ing and storage rates are very reasonable. Every load insured. BOMERS and WOLTJER 1041 Sherman and 1019 Baxter Sts. GRAND RAPIDS, MICH. Putnam Factory Putnam Candies for Valentine Day Also PARIS and LOWNEY’S Heart Packages in all sizes Ask for catalogue and price list Grand Rapids, Mich. 24 HOTEL DEPARTMENT Staggering Facts and Figures Con- cerning California. Los Angeles, Jan. 14—Newspapers are exploiting the fact that a syndicate has acquired the Hotel Tuller, in De- troit, and are to proceed at once to erect a $20,000,000, forty-two story ho- tel, and have it ready for occupancy by the middle of the year. It will have thousands of rooms and a full occu- pancy, of course. That is the stock- holders will be filled with hope and its promoters full of “bull.” As much as a wagon needs a fifth wheel, Detroit needs another hotel. The Tuller interests, a couple of vears ago, saw the future possibilities for the sale of hotel accommodations, and erected three monuments on Park avenue, in the automobile city. They have shown about as much evidence of activity as the same number of mausoleums. Other prophets of hos- telry activities dipped in still deeper and increased the army of disappoint- ed investors. Outside of the Hotel Norton and two or three others—half a dozen at the most—Detroit hotels are losing money. There are a hundred which should never have been built. Next to manufacturing automobiles, Detroit’s principal industry is trying t- secure conventions, so that its ho- tels may get a few crumbs from the table. If Detroit people want to invest their money in hotels in order that real estate interests may be stimulated, there is no law to prevent their doing so, but there is very radical legislation against obtaining money under false pretenses. The owner of several Los Angeles apartment houses was fatigued and sat down in the door of one of his own buildings. He fell asleep. There was nothing unusual about that, as he was 80 vears old. When he awoke, how- ever, he found considerable change in his hat, placed there by kind people who thought he was a beggar. The police claim he was not asleep, but he claims the money was thrust upon him. Regardless of the outcome of the controversy, it does give evidence of California hospitality. The many who have read about Caprv Ricks, the outstanding figure of Peter B. Kyne’s novel with that title, may be interested in knowing the in- dividual filling the title role therein is Robert Dollar, at the head of the Dol- lar steamship corporation, San Fran- cisco, the vessels of which continually navigate the globe. There is also a Matt Peasley, who was an outstanding character in the book, Just recently there was a race between two sailing vessels from Honolulu to Seattle, a distance of 2,400 miles, leaving the former port on Dec. 7, and Peasley’s vessel reaching Seattle Christmas morning, ahead of his competitor. It was, viewed from the standpoint of a land lubber, av unusual form of amuse- ment, but Cappy Ricks and his son- in-law, Captain Peasley, seemed to get a big thrill out of the episode, which confirms the accepted claim that truth is stranger than fiction. At 80 Robert Dollar is said to be as active as he was a half-century ago. Too large a percentage of judges, Federal and otherwise, who secured the ermine by political influence and not because of legal ability swell up with the idea of their own importance and consider themselves bigger than the law. They are specially long on ethics and short on equity. Recently I noticed that a Grand Rapids purveyor of “justice” actually told an accused— in the presence of the jury, mind you —that he knew he was guilty of the offense charged, and ought not to put the county to the expense of a jury trial. Another who dispenses this same MICHIGAN TRADESMAN brand of justice from the bench in a Western Michigan circuit, openly an- nounces that violators of liquor regu- lations could expect scant considera- tion at his hands. But the simon pure, boilel down, false alarm idea was exposed when a Los Angeles judge threatened con- tempt proceedings in the case of a jury who acquitted a brace of alleged of- fenders within ten minutes after reach- ing the jury room. One of the jurors innocently stated that the accused “might have been guilty of the crime charged, but that the crime didn't amount to anything anyhow. Though one of the twelve jurymen gave out this individual and original opinion, his honor threatened: the law’s limit for the entire panel. The unfortunate feature of such fiascos is that the pub- lic are discouraged in their reverence for the law through the antics of those dispensing it. Flowers and birds are two distinct elements which go a long way toward the dispensation of Christmas cheer in California. I am going to speak more particularly of the poinsetta and mocking birds. The red poinsettas are in full bloom. The poinsetta is the Christmas flower of Southern California. Great groups of them flame against the stucco walls of bungalows and courts. Fields of them wave in Hollywood, Beverly Hills and elsewhere and in many places vacant lots have been used for their cultivation. The flower stands are made more vivid by their significant rich color. Thousands and thousands of them an- nounce the prevalence of the holiday season. They defy the gorgeous dahlias and the long-stemmed chrysan- themums in pastel shades with their red and green ‘Christmas hues, more truly arraved for the Yule season than any holly tree or the sparkling bitter- sweet. : Everywhere they nod their heads in the warm sunshine and twist on state- ly stalks that tower like trees above geraniums, fuschias, tree roses and even the wax-like oleander, all of which are just beginning to bloom profusely. They are monarchs now in the king- dom of all the exotic flowers of South- ern California. Their splendor taunts the imagination of poets to find similes of comparison. Their freshness and their beauty awaken vague desires in the minds of men and women who pass by and think of the old home town in the East where they are imported from California and retailed for $1 per dozen in sleet-lashed areas. Here they sell for $2. They brought eucalyptus trees from Australia and palm trees from Arabia and Palestine to make Southern Cal- ifornia look like—Southern California. And they went into the jungles of India, the steppes of Russia, the pam- pas of Argentine, the formal gardens of Paris and the hot forests of the South Sea Islands to find flowers that would grow in this warm, dry climate, but the habitat of the poinsetta is an unknown quantity. Undoubtedly California in the older centuries was barren of most of the verdure which now goes to make it attractive and liveable. It must have been so, also, with bird life. It is claimed the single excep- tion is the mocking bird. When the Indians lived in the little village of Yang Na, along the Los Angeles river, when the Spaniards founded the tiny pueblo of Our Lady the Queen of the Angels, when the Franciscan padres trudged up and down the king’s high- way preaching Christ and civilization, history shows that the mocking bird was already here, perched on bushes near their dwellings and trilled out its sweet, wild melodies. And when the first Americans came across the mountains looking for gold and the Dons began to dispose of their i AE LG AIRE: LIPNALS a PE HEN January 18, 1928 “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -t- 400 Baths RATES $2.50 and up per day. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. os HOTEL FAIRBAIRN Columbia at John R. Sts. Detroit 200 Rooms with Lavatory $1.50, $1.75, $2.00 100 Rooms with Lavatory and Toilet $2.25 100 Rooms with Private Bath $2.50, $3.00 Rates by the Week or Month “A HOME AWAY FROM HOME” Columbia Hotel ‘ KALAMAZOO Good Place To Tie To Four Flags Hotel Niles, Michigan 80 Rooms—50 Baths 30 Rooms with Private Toilets TERENCE M. CONNELL, Mer. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop Occidental Hotel FIRE PROOF CENTRALLY LOCATED e Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon ote Michigan GARY, IND. Holden operated ” 400 Rooms from $2. Everything modern. One of the best hotels in Indiana. Stop over night with us en route to Chicago. You will like " it. Cc. L. HOLDEN, Mgr. Warm Friend Tavern Holland, Mich. 140 comfortable and clean rooms. Popular Dutch Grill with reasonable prices. Always a room for the Com- mercial traveler. E. L. LELAND, Mgr. | CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. ° CAFETERIA IN CONNECTION Henry Smith FLORALCo., Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- * nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in ali rooms. Several rooms with bath. All rooms well heated and well ventl- lated. A good place to stop. Amer- ican plan. Rates reasonable. < > WILL F. JENKINS, Manager NEW BURDICK | KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city Representing C a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. ° turopean $1.50 and up per Day. _ RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. HOTEL OLDS LANSING : 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the . y - Continental-Leland Corp. ; Grorce L. Crocker, Manager. ; SS k ‘ ” > January 18, 1928 MICHIGAN TRADESMAN a immense rancho holdings for the pro- verbial “song,” the mocking birds looked on, singing sweet and un- troubled songs inspired by ‘beauty and nature. And they, the songsters of nature, are still here. At night, out in the residence dis- tricts, they sit in the trees, lilting and trilling in the light of the stars, if there are any in evidence, and if not, then in the rain. Their songs begin when the radios and phonographs in the apartment houses cease operations, and the street cars and automobiles have called it a full day and quit. And they, the birds, continue operations until the sun peers over the hills in the gray dusk of dawn and even for some time after. Every mocking bird has his own audience of unseen human beings to sing for, just as the whip-poor-will of Michigan does, and is just as much expected and anticipated. Sojourners from the Southeastern states welcome him as they would an old friend. Subdivisions take the place of bean felds and magnolia groves, but the mocking bird continues to sing the old time songs, and to bring cheer and homesickness alike to those within the radius of their concerts. California has net such a wonderful variety of the feathered kingdom. The catalogue can be named on the fingers of your hands, which seems singular, when we realize that nature has won- derfully provided for their sustenance. The red breasted robin is unknown, also the purple martin. At the vari- ous city parks one sees blackbirds in gorgeous colors. Spareows are of the English type, ‘but they comprise al- most the complete category. But the mocking birds keep on sing- ing and propagating, hence - no anxiety is felt for the loss of other species. ‘Down at Wilmington, the other day, where I went to visit friends who were departing for Honolulu, my -attention was called to an industry in which nearly every American citizen is in- terested and of which very little is known—sardine fishing. It is the season for the pushing of this industry and the little Japanese fishermen go forth daily from San Pedro bay in their blue painted boats all set to snare millions of tiny fish of all descriptions, which are all cata- logued as one variety, when they final- ly reach the flat tin box properly im- mersed in oil. Nevertheless they are brought in by the millions and com- prehensive packing houses handle the product in conjunction with tuna, cod, sea bass, as well as various varieties of shell fish. It is not generally un- derstood that in Los Angeles is cen- tered one of the largest fishery indus- tries in the United States and that the products of this industry are shipped all over the world. Approximately 1,500 crafts are registered at this port as engaged in the catching of fish. Eighteen canneries alone are equipped for canning sardines. Tuna, also, little known a few years ago, is in increas- ing demand every where. I notice that a prominent Hart farm- er lost a hundred chickens and other asset-producing domestic fowls and animals through the invasion of two dogs which were not wearing license tags. The statement sags nothing about the satisfaction which would have been enjoyed by the chickens if said dogs had been wearing such tags. The writer is in receipt of approxi- mately two hundred holiday greeting cards from his hotel friends in Michi- gan and-he will be glad to have these friends accept this announcement 1s an acknowledgment of the receipt of same. ‘Some time in June he hopes to have an opportunity of greeting them all personally. Even out in sunny California, remembrances from home friends supply an added thrill. Los Angeles’ regulation of street traffic is one of the world’s wonders. Here they have a traffic commission which is composed of a number of business and professional men who serve absolutely without remuneration. These busy men, realizing that it is impossible to depend entirely upon volunteer help to carry forward the necessary studies and investigations, have, out of their own pockets, private- ly, financed a highly trained technical staff which devotes its entire time to the study of traffic problems. Its studies are divided into several phases: 1. The development of a set of traffic regulations that will promote safety and facilitate the flow of traffic; education of the public to their neces- sity and aid to the authorities in their prompt and just application. 2. Superintending vigilantly and hastening the repair of streets, which in a rapidly growing city with con- stant necessity for underground chang- es, is of the utmost importance. 3. The development of a compre- hensive plan of public transportation, whether by street car, motor bus or in- terurban rapid transit, that will give promise of realization in a practical way. This staff takes up and studies prob- lems relating to traffic movement, and its researches cover the entire country in an effort to learn the best solution for any matters which may be under consideration. The organization has no official authority but offers sugges- tions and advice based on investiga- tions, and so valuable chas this service proved that a remarkable change in traffic conditions has occurred since it was organized. For instance, for the protection of school children, tunnels have been constructed in neighborhoods where heavy traffic lanes pass public school buildings. There are now 35 of these tunnels in use, and others are under construction. All pupils of public schools served by these tunnels are required to use them, consequently they are 100 per cent. efficient so far as the purpose for which they are built goes. In the busy thoroughfares the public are protected against themselves to the effect that violations of traffic rules by pedestrians, are punishable by the same penalties as are meted out to motorists. I notice that the Michigan State In- surance Commissioner explains re- cent increases in indemnity rates by accident insurance companies are jus- tified by “tremendous increases in casualties through drunkenness on the part of automobile drivers.” Burbank California, police records for 1927 just : submitted, show an increase of 600 Der cent. in arrests for drunken driv- ing over 1926. Hardly compatible with the statement that the use of in- toxicants is on the decrease. The annual rose festival at Pasa- dena was wonderful. The claim is made that thare were 800,000 persons who viewed the parade. I couldn't at- tempt to say whether there were or not. The line of march was over five miles in length, and if there was a square inch of parking space which was not utilized, I did not see it. The down town streets were jammed with pedestrians; front yards and vacant lots packed with vehicles. There were one hundred beautifully caparisoned floats, fifty brass bands, and civilian automobiles by the thous- and, all decorated with roses, poinsettas and carnations. Every year Pasadena and her neighbors gather in millions upon millions of flowers and sit up all night decorating floats in order that the showing may outdo that of the It certainly was a great parade. Floats that were gen- uinely novel, all of them beautiful, pretty girls enough to satisfy the most exacting, anda day that was just warm and bright enough to make everyone feel comfortable and happy. The crowds were wonderfully well behaved; there were very few minor traffic casualties. Jostling there was, but everyone was good natured and rea- sonable, and enthusiasm was rampant. I have no idea as to whether the parade was five miles long, as was claimed by many, but I do know that it took nearly that number of hours to go by. It was marshaled in sections —military, police, fire departments, city and county officials, civic organ- izations, including lodges, and then the long procession of floats representing the Nation, individual states and cities. And flowers everywhere. For instance, here is a float representing the city of Glendale, which, I believe won the second prize. It represented a huge Chinese dragon. The dragon was pre- ceded iby the Stars and Stripes and the Chinese flag, a band in Chinese cos- tume and two coolies bearing a sedan chair in which rode a little Manchur- lan princess dressed in a genuine Chin- ese costume. The dragon was eighty- five feet long and fifteen feet high, the span between the front and rear legs being thirty feet. The tail was thirty feet long. The mouth and tongue of the dragon was in red roses, teeth in white carnations, eyes in red and blue roses, and white carnations, head in yellow roses, violets, cornflowers, vel- low pom poms, smilax and maiden-hair ferns. The horns and crest were in violets and cornflowers;. the body, tail and legs were in red carnations, yellow pom poms, calendula and roses Beverly Hills. won the grad prize with an ensemble of floats, sattelites and fairies, indescribable. Principal hotels had individual floats. Private equippages, in great number, were literally covered en masse with roses, rose buds, carnations, violets. All real. No paper flowers, mind you. For dessert, they capped the climax with a foot ball game between Pitts- burg and Stanford universities, at which there was an estimated attend- ance of 100,000; 35,000 automobiles were actually parked there. Getting away from Pasadena and back home was quite another affair, but while progress was at a snail’s pace, there were very few accidents and little excitement. Frank S. Verbeck. —__+--.__ Gabby Gleanings Frcom Grand Rapids. Grand_ Rapids,_ Jan. _17—John _J. 3erg (Pitkin & Brooks) writes as fol- lows: “I notice by this week’s issue of the Tradesman that my good friend, Martin, claims the championship as fisherman at Baptist Lake. I may con- cede this as to the fisherman’s crown, but the records will show that my good wife is the Queen of Baptist Lake fisherwomen. I would suggest that you and Mrs. Stowe come out some day next summer and be the referee. Knowing your general reputation for fairness, I will stake a good fish din- ner on the result.” L. M. Wolf, President of the Hud- sonville State Bank and President and Treasurer of the Citizens Mutual Fire Insurance Co., left lass Saturday for Miami, Florida, where he has spent the winter months for several years. He was accompanied by his wife and his wife’s cousin, Mrs. Whipple. Greg M. Luce, the Mobile million- aire, who was ‘born and raised in Grand Rapids—son of the late Ransom C. Luce—will be in the city next Mon- day for the purpose of visiting friends and relatives. Edwin J. Hart (D. F. Helmer Coffee Co.) reports that his wife is rapidly re- covering from the broken shoulder and other injuries she sustained the night before Christmas at her home at 473 East Fulton street. preceding year. The Kent Hardware Co., which has had a somewhat checkered career, has been acquired by A. Knoohuyzen & Son, who will continue the business under the latter name. The stock is now located at Godwin Heights. eS ———— Plymouth Rock Hen Makes Egg- Laying Record. Montreal, Jan. 13—A Barred Ply- mouth Rock hen, C. H. 188, the prop- erty of the Experimental Farm, Len- noxville, Que., has just completed her laying year with 305 eggs. She is the daughter of a 243-egg registered hen, C. F. 175, her sire coming from a 234- dam, G, I5i. ‘Phis is a record for Quebec in this particular breed. The pedigree of the bird shows five years’ careful breeding by the Experimental Farm. The dams used ranged from 215 to 290 eggs and the sires’ dams’ records from 205 to 277. The market value of the 305 eg ~ was $12.82 and the cost of the feed for the year was $2.35, alice a profit over feed of $10.47. The weight of eggs laid was over 38 pounds, or about six times the adult weight of the hen. The record was made with- out the use of artificial lights. The first egg was laid on Dec. 5, 1926, and the 305th on Dec. 4, 1927. ——_--+____ Cuts Onion To Predict Year’s Weather Marshfield, Wis., fan. 13—Ewald Bensch, local cobbler, who forecasts the weather a year in advance by con- suiting the layers of a raw onion, has announced his “findings” for 1928. The predictions are made by cutting up an onion and carefully studying each layer. This must be done, Mr. Bensch cays. between 11:30 pn. m. on Dec. 31 and 12:30 4. m jan. I. The forecast for this year shows: January, much snow and cold; Febru- ary. cold, but not much snow; March, wet and thawing weather; April, medium wet and not so cold; May, very wet; June, much rain and warm; July, mostly dry and very warm; Aneust, wet and warm; September, mostly dry and warm; October, med- ium wet and slightly cooler; Novem- ber, wet, much snow; December, partly wet, snow and cold. te Scuth Competes in Furniture. The increasing number of furniture South is providing a competition for according to a report in an industrial survey made by the Sherman Corporation. The Southern plants, plants in the growing amount of factories elsewhere, it was pointed out, advantage in lower to 50 per cent. less than in the other leading production centers. The competition is described as particularly keen in bedroom furniture, the market situa- tion of which is further complicated by rapid style changes. have a decided labor costs, which run up HOTEL BROWNING 150 Fireproof Rooms GRAND RAPIDS, Cor. Sheldon & Oakes Facing Union Depot; Three Blocks Away. DRUGS Dykema, Grand man, Lansing. signs it 2 goor an to im 9 their minds that there is a difference between the outside and the inside tem- perature. If there is not there ought to be. Make the store comfortable but don’t get it too hot. Try to have 7 ee A aac ' Then make it a point to be fs - your customers add i ‘ REnerai Wa + to continue to live, but there ys of going a him feel that you are ing to ho'd him up, as it were, and in that case he is naturally on his guard , to defend his Again F a. as you can go after it in such a way that purse. he not only hands it to you, but does 10ugh it were a pleasure. The reason is that you are giving him what he considers a fair return. He does not think of it precisely in those terms, but he does make up his mind to have . + it as tr another drink of that delicious hot cho- colate or some other item with which he has been served. i Remember that the customer is enti- tled to just a little more than can be put into the glass or dish. I do not t 1 mean that you shoulc run it over and make sloppy service. No, indeed! I do mean that the customer is entitled to a bit of service so cheerfully ren- dered that something besides the taste ¢ f the drink pleases him. a time when those who the busy There was had fountains situated in marts of trade where people came and went all the time felt that they could use their location as a means of making a little more than a legitimate profit. They considered that the passer-by was thirsty and that he would not come that way again for a long time, so they tried to get by with cheap drinks, but I doubt if the Now every per- those days are gone. practice ever did pay. son that comes to your fountain is a possible permanent customer and the way to make the fountain yield its utmost is to make that individual into a lasting friend. MICHIGAN TRADESMAN more to men ness. Men flood the business centers and Then there are many capacities in You are catering with good things to drink, but has it ever occur- red to you that these same people eat? They along without the drinks and without some other things serve, but they must eat to them at the fountain 1 could get you somewhere. There is no community in which there is not a good prospect for a luncheon business. Everywhere there are people to be fed and there are many fountains that would find feeding people a profitable addition to the reg- They would find it so particularly now. Winter is a good time for growth. I have found that there is nothing that helps more than having the stap'e hot drinks good. There are many dispen- sers who seem to think that they could greatly increase their winter business if they could only find a new hot drink. The truth is that they ought to im- prove those they are now serving. It is not extra drinks, but extra fine ones, that make a fountain business grow. Why talk about having something new when there are hundreds of peo- ple who are looking for a place where they can get a cup of good coffee? Find and give them that better cup of coffee if they are looking for it in your town ular business. and you won’t have to look for a new hot drink. There are plenty of apparently good business men who tell us that they are looking for some way to create a Jarger winter business and yet they never seem to discover the real way. Perhaps it is because better drinks cut the percentage of profits. Yet in vol- ume they more than make up for it. The human system needs food as fuel for the activities of life, but the stomach cannot be stoked as a fur- nace, for in order to secure the full fuel value of our food we must enjoy it and in order that we may enjoy it it must be cooked appetizingly. This indicates that the food feature of the fountain is going to cut a bigger figure than ever and it behooves the dispenser to be sure of well cooked foods if he would hope to secure the utmost in re- ults from his winter business. There is really no mystery serving food in an attractive manner. about You buy good goods and try to give good values, and use care in the prep- aration of the dishes you serve. The public is usually wiling to pay a fair rice for quality. The way to be pop- ilar with the eating public is to play fair. Most Americans are possessed of an abnormal sweet tooth and want a bit of dessert after the lightest of meals. In fact they often lunch on such items as pie and milk. Therefore it pays to have a good line of pastry. This can he served plain or in combination with ice cream. P’e a la mode is a popular and profitable item. I have noticed recently that a num- ber of supposed'y high class establish- ments are using chipped dishes and glasses. The other day while I was waiting to give my order a woman nearby asked for a hot chocolate. She was nicely dressed. The dispenser thought she ought to have the best and when he went to pick up the cup he looked over quite a number before he found one he considered fit for the service. If the woman had been look- ing at him while he hunted for the desired cup I doubt whether she would have enjoyed her drink, even if the cup served her was perfect. We should be extremely careful about impressions at all times, and just now particularly so, as this is trade building time. No one enjoys this type of service. I realized that the dispenser did not like to give it, but he had no a'ter- native. Dainty dishes are a source of satisfaction to your customer. Why save cents and lose dollars? E. D. Ward. —_>++___ The Modern Drug Store and the Employe. Proprietor: So you wish to get a position in a drug store? Applicant: Yes, sir. Proprietor: Why do you think you will make good in the drug business? Applicant: I've always had much ability as a merchant. Proprietor: A druggist isn’t a mer- chant. Applicant (who knows his drug stores): If he isn’t he isn’t much of a druggist. Proprietor: What are your qualifi- cations for a career as a druggist? Applicant: I know merchandise, am a good salesman, know all there is to know about soda fountains, look well in a while coat and have a good knowledge of the quick lunch business. Proprietor: Did ou ever go to a drug college? Applicant: No, but I served four years in a restaurant, took an honor- ary degree in electric toasting and headed my class in salad preparation. They said I was the best chicken salad maker in the place. January 18, 192 Proprietor: Anything else? Applicant: Yes, I have had a lot experience making coffee. Proprietor (greatly Good coffee? Applicant: No. Proprietor: Bad coffee? Applicant: Terrible coffee. Proprietor (relieved): Good! For a minute I was afraid you were going to tell me you made good coffee. G coffee is out of the question at a drug store lunch counter. How are y sandwiches? Applicant: Nobody can cut tongue, ham, corned beef or chicken any thin- ner. Proprietor: Fine! That's great, 1 think we can use you. Now how are ou on making soups? Applicant: Good. I guarantee to make every kind except the vegetable and tomato. Proprietor: Why not vegetable and tomato? Applicant: Those are the two kinds the customers want. Proprietor: I see you have a great future. Now, getting away from the food end of the business, how are you on books? Applicant: I’m very literary. I know Theodore Dreiser personally and have read everything Harold Bell Wright ever wrote. Proprietor: Do you think you are a good enough book salesman to sell a set of Dickens to a customer who came in for a porous plaster, or a new book by Robert Chambers to the lady who came in for a lettuce salad and some arnica? Applicant: I guarantee it. Proprietor: You also have had ex- perience selling bathing suits, toys, cigars, hair nets, fishing equipment, stationery, hardware, dog muzzles and portable motors? Applicant: Oh, yes, sir. I can sell anything a druggist handles. Proprietor: One more question: Do you know anything about drugs? Applicant: Not a thing. Is it neces- sary? Proprietor: concerne; ou on Not any more. Come to work to-morrow at 8 o’clock. ——~+-+.____ Diplomacy. A consumer of illuminating gas dis- covered that by blowing into the meter he could cause the mechanism to op- erate backward, and consistently he Practiced the method to reduce the record of gas consumed. The reader of the meter knew that trickery was being practiced, but for a long time he failed to ascertain the method: used. However, at last the trick was discov- ered, and the company instructed the reader of the meter to convey the knowledge to the cheater in diplo- matic manner. Accordingly the meter reader on his next round examined the instrument and then began a prolonged figuring with pencil and pad. The consumer stood by and asked for his bill. Back came the answer: “As near as I can figure it, Mister, the company owes you $4.68 cash this month.” Diplo- macy won the day, for ever after the meter of this particular consumer gave an accurate record, 4 “a -{ . " 2 4 ‘ 4 c ~~ ee my Nee ‘e January 18, 1928 MICHIGAN TRADESMAN 27 Candy Makers Facing Spirited Com- before. Competition, of course, is keen, WHOLESALE DRUG PRICE CURREN i petition. but we all know that competition is There appears to be a complaint in sometimes a good thing, and if close Prices quoted are nominal, based on market the day of issue. the candy industry generally that busi- attention is given to every end of the Acids Cotton Seed -_-. 1 35@1 50 Belladonna __.. @1 44 ss duri S s been business—to the quality, to service, to Borie (Powd.) .. 12 zo Cubebs -_-.....- 6 50@6 75 Benzoin ----..._ @2 28 ness during oe past year nas me . has as | y, a = 7: nee 2. hon. 7 60@7 75 Benzoin Compd. @2 40 up to normal, but to me it would seem cleanliness, to appearances and to some ea. 38 @ 44 Eucalyptus -... 1 25@160 Buchu -___...._. @2 16 that more candy was manufactured clever advertising—any concern can Gate» ee ee “ on beeuk 1oee a eae <3 - and sold during 1927 than during any and will in the long run win out. Nitrile .—— 9 @ 15 Juniper Wood -150@175 Catechu -....-.-.. @1 44 : r : ; Se to i : Oxalic co 16%@ 25 Lard, extra -... 1 55@1 65 Cinchona —______ @2 16 preceding year. The fact that so many Great progress has been made in the Sueiaei - “3%@ -g Lard, No. 1 __-- 125@1 40 Golchicum __---- @1 80 confectioners complain is due, no manufacture of candy. It is being con- Tartaric _._____. 50 @ 60 iaveee = 6 oan a Conaee 93 < : ~ 1 doubt, to the overproduction of candy ducted on a more and more scientific : Eamon r oe 4 00@4 25 Gantiae @1 35 i ee : . acc A pac i 1 alle Ce Ammonia Linseed, raw, bbl. @ 76 Guaiac @2 28 both wholesale and. retail, and I think basis each year, and eventually I be Water, 26 deg... 06 @ 16 Linseed, boiléd, bbl. @ 79 Gualac, Ammon. @3 04 it safe to say that practically every lieve that only the experts in the in- Water, 18 deg... 05%@ 13 Linseed, bid. less 86@ 99 Todine ..-------- @1 25 I'ne of endeavor is in almost the same dustry will survive. F. G, Shattuck, eo ~— Se = Mustard, artial. oz, “@ 35 ac oi 8 position. Closer attention to the ad- President Frank G. Shattuck Co. Chloride (Gran. 09 @ 20 i ‘3 co ee ee 3 = is . —_——_—>-—-———_____. ’ ---- YITN ..-------- vertising and marketing end of the Olive, laga, oe sae Forty Years Ago. Balsams vie “sn C.. 95 0 business would help to remedy this on aa piu rah Beer was five cents a glass and the Copaiba -....._. 1 00@1 25 ve, Malaga, Opium, Camp. @1 44 condition. Fir (Canada) _. 2 75@3 00 green 2 85@3 35 Opium, Deodorz’d @5 40 ' | lunch was free. Eggs were three dozen Fir (Oregon) -. 65@100 Orange, Sweet ~ 5 00@5 25 Rhubarb _______. @1 92 The one, fine, outstanding feature of ¢,, 4 quarter and milk five cents a P@fU s-----eu--- 3 00@3 25 Origanum, pure. wt 50 a dee : = : Tou 2 2 00@2 25 riganum, com’ the industry at the present tune the quart. The butcher gave liver for the Pennyroyal -___ 3 25@3 60 fact that many confectioners through- cat and treated the kids to bologna. Siciie pagal “is ween a Paints out the country have been striving for The hired girl was satisfiefid with two Cassia (ordinary). 25@ 30 Rosemary Fiows 1 25@1 60 Lead, red dry __ 13%@13% supremacy in the quality of their prod- uct and in their service, believing that these two things might be the means, which, of course, they would be of stimulating buying interest and help- ing to create a much larger and eventu- ally more profitable business. Confecioners realize, too, that they are competing with many othe. com- modities that may attract the average person, such as fancy cakes, cookies, pastries, cigarettes and the many and various concocted drinks, so that a number of them are making a great effort to have their products more ap- pealing from the artistic point of view as well as to the palate. There is, however, great need for good, substantial, intelligent, progres- sive advertising. Advertising has been carried on more or less, but it is weak when compared with what other com- peting lines are doing, and I look for- ward to increased efforts in this direc- tion. On the whole, the industry is on a more solid foundation than ever dollars a week and did the washing. Women did not powder or paint, smoke, play poker or do the Charles- ton. Men wore boots and whiskers, chewed tobacco, spat on the sidewalks, worked eleven hours a day and never went on a strike. A kerosene lamp and a stereopticon in the parlor were luxuries. No one was operated on for appendicitis or bought glands. Folks lived to a good old age just the same and walked miles. To-day, everybody rides in automo- biles or airships, plays poker, shoots craps, plays the piano with their feet, goes to the movies, smokes cigarettes, drinks home-made hootch at ten dol- lars per, and growls about the H. C. L. They never go to bed the same day they get up and think they are having a wonderful time. This is the age of short skirts and long profits, legs and bootleggers, excess taxes and prohibition; but still and for all, she’s a great old world and we’re all tickled to death to be here. list: Spirits Peppermint, phorated. MANISTEE “MONOGRAM” BRAND SANITARY SEALED BOTTLED GOODS All put up in Metal Screw Cap Bottles (with few exceptions) attractively labeled, and highest grade of goods. Here is the Ammonia, Bay Rum, Benzine, Beef Iron and Wine, Carbolic Acid, Citrate of Magnesia, Extract Anise, Extract Lemon, Ex- tract Vanilla, Extract Wintergreen, Extract Witch Hazel, Food Colors, Formaldehyde Fluid, Extract Cascara, Aromatic, Gly- cerine, Glycerine and Rose Water, Goose Grease, Hoffman's Anodyne, Lime Water, Oil British, Oil Camphorated, C!] Cas- tor, Oil Cinnamon, Oil Citronella, Oil Cloves, Oil Cocoanut, Oil Cod Liver, Oil Cotton Seed, Oil Minerial, Oil Fish, Oil Neatsfoot, Oil Olive, Oil Peppermint, Oil Sewing Machine, Oil Skunk, Oil Tar, Oil Wintergreen, Mercurachrome Solution, | Spirits Ammonia Aromatic, Spirits Camphor, Spirits Nitre, | Spirits Turpentine, Solution Silicate of Soda, Tincture Aconite, Tincture Arnica, Tincture Belladonna, Tincture Buchu, Tincture Iron Chloride, Tincture Iodine, Tinc- ture Lobelia, Tincture Nux Vomica, Tincture Opium Cam- Hazeltine & Perkins Drug Company Michigan GRAND RAPIDS Cassia (Saigon)... 50@ 60 Sassafras (pw. 50c) @ 60 — Cut (powd.) i eel 20@ 30 Berries Berries Cubeb @1 00 be ee @ 25 wniper 2 11@ 20 Prickly Ash —_____ @ 7 Extracts Licorice ._...... --- 60@ 65 Licorice, powd. -.. 60@ 70 Flowers Arnica 2220 1 75@1 85 Chamomile (Ged.) @ 40 Chamomile Rom... @ 60 Gums Acacia, Ist _.___ 50@ 65 Acacia, 2nd _._. 45@ 60 Acacia, Sorts _.. 20@ 25 Acacia, Powdered 35@ 40 Aloes (Barb Pow) 25@ 36 Aloes (Cape Pow) 25@ 35 Aloes (Soc. Pow.) 75@ 80 Asafoetida ______ 50@ 60 Bow 2 75@1 00 Camphor 85@ 90 Guaiae @ 80 Guaiac, pow’d __ @ 90 Tear @1 25 Kino, powdered__ @1 20 Myrrh @ 75 Myrrh, powdered @ 80 Opium, powd. 19 65@19 92 Opium, gran. 19 65@19 92 Shellac 2000 65@ 80 Shellac 75@ 90 Tragacanth, pow. @1 75 Tragacanth ____ 2 00@2 35 Turpentine .__.. @ 30 Insecticides Arsenie __... 08@ 20 Blue Vitriol, bbl. @ 08 Blue Vitriol, less 10@ 17 Bordea. Mix Dry 13@ 22 Hellebore, White powdered -.__.._ ea = Insect Powder __ Lead Arsenate Po. iors Lime and Sulphur Dry 2 @ 2 Paris Green -... 22@ 83 Leaves Buche oo @1 00 Buchu, powdered @1 10 Sage, Bulk __-... “ 30 age, % loose ._ Sage, powdered__ @ 32 Senna, Alex. .... 60 15 Senna, Tinn. pow. 30 Uva Ursi 20 Olis a. Bitter, Lae - 7 60Q@T 76 Almonds, Bitter, artificial ___... 3 00@8 35 Almonds, Sweet, true .......... 1 50@1 80 Almonds, Swee imitation -... 1 00@1 26 Amber, crude _. 1 25@1 60 Amber, rectified 1 50@1 756 AIS) 1 25@1 50 Bergamont -__. 9 00@9 25 Cajfeput __..._.. 1 60@1 75 Casate 22 3 50@3 75 Castor --.- 1 50@1 75 Cedar Leaf _... 2 00@3 25 Citronella ...... 1 25@1 60 Cloves ..... 2 50@2 75 Cocoanut ___.._ 27%@ 35 Cod Liver —__.. 1 80@2 00 Croton .--.... -- 2 00@2 26 ees E. eee 10 60@10 75 Sassafras, true 1 75@2 00 Sassafras, arti’l T56@1 00 Spearmint ~....- 8 00@8 25 Sperm: 2.0 1 50@1 75 Tangy oo 7 00@7 25 Tar USP ....... 5@ 175 Turpentine, bbl. @ 68 Turpentine, less. 75@ 88 Wintergreen, leaf oo 6 00@6 25 Wintergreen, sweet hike 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed .._. 6 00@6 25 Wormwood _. 15 00@15 25 Potassium Bicarbonate -... 35 40 Bichromate _____ 15 25 Bromide ...____- 69@ 85 Bromide 54@ 71 Chlorate, gran’d 23@ 30 Chlorate, powd. Or Xtal 2.2 16@ 25 @€Cyanide 2.) 4. 30@ 90 Todide .-.2. 0. 4 36@4 65 Permanganate __ 20@ 30 Prussiate, yellow 40@ 50 Prussiate, red — @ 70 Sulphate —_____ 35@ 40 Roots Allanet 2 30@ 35 Blood, powdered. 35@ 40 Calamus 2220 35@ 75 Elecampane, pwd. 25 30 Gentian, powd... 20 30 Ginger, African, powdered ______ 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered ___.._ 45@ 60 Goldenseal, fpow. @8 00 Ipecac, powd. __ @6 00 Eicoriece —02 35 40 Licorice, powd... 20 30 Orris, powdered. 30@ 40 Poke, powdered. 35@ 40 Rhubarb, powd... @1 00 Rosinwood, powd. @ 40 Sarsaparilla, Hond. ground Sarsaparilla Mexican, Glycerine ........ =o 52 Squills Squills, powdered 700 80 Tumeric, powd... 20@ 25 Valerian, powd... $1 00 Seeds Anise 0 @ 3% Anise, powdered ao 40 Hird Is .|hClUG 17 Canary -...__.. w@ 16 Caraway, Po. .30 = 30 Cardamon -_.-._ 3 25@3 50 Coriander pow. .30 20 35 BW 2G 20 Bennell 2... 25@ 50 1 1@ 16 Flax, ground .... 7@ 15 Foenugreek, pwd. Bemn 8 15 Lobelia, powd. .. @1 60 Mustard, yellow 17@ 26 Mustard, black... 20@ 325 Foppy __..____ -- 16@ 30 Quince ....___. ak 3601 50 Sabadilla _.__. 45@ 50 Sunflower: .__.._ 114%@ 18 Sunflower __.... 11% 15 Worm, American 40 Worm, Levant . 5 + 40 Tinctures Acomite ..02 @1 80 Aloew 2 @1 56 Arnies, 2200 @1 50 Asafoetida -..... @2 28 Lead, white dry 134@13% Lead, white oil__ 13144@13% Ochre, yellow bbl. ‘6 a Ochre, yellow less = . Red Venet’n Am. 3% Red Venet’n Eng. 4@ j Putty 2.200000 6@ 8 Whiting, bbl. __ ‘% Whiting ....... 5%o ' L. H. P. Prep... 2 90@3 o- Rogers Prep. .. 2 90@3 6. Miscellaneous Acetanalid __.._ 57@ 75 Alm O8@ 12 Alum. powd. and ground .... _.. 09@ 15 Bismuth, Subni- trate 2 83@3 08 Borax xtal or powdered -... 6%@ 16 Cantharades, po, 1 buq@2 00 Calomel _. 2 72@2 82 Capsicum, pow’d 35@ 40 Carmine ___.. 7 00@7 50 Cassia Buds ____ 35@ 40 Cloves 2.0 0@ 55 Chalk Prepared. 14@ 16 Chloroform -... 538@ 60 Chloral Hydrate 1 20@1 50 Cocaing, 2. 12 85@13 50 Cocoa Butter .... 70@ 90 Corks, list, less. 40- “as Copperas i @ 2% Copperas, Powd. 4@ a Corrosive Sublm 2 25@2 30 Cream Tartar .. 35@ 45 Cuttle bone __.__ “ 50 Dextring _.... 15 Dover’s Powder 4 oon 50 Emery, All Nos. 10 15 Emery, Powdered g 16 Epsom Salts, bbls. 3% Epsom Salts, less 3% 10 Ergot, powdered __ @3 00 Flake, White -_. 15@ 20 Formaldehyde, lb. 124%4@30 Gelatine __...___ 80@ 90 Glassware, less 55%. Glassware, full case 60%. Glauber Salts, bbi. en Glauber Salts less 04@ Glue, Brown -.. 21@ 30 Glue, Brown Grd 15@ 20 Glue, Whte .... "s4 35 25 Glue, white grd. 35 Glycerine 26@ 46 ope ..... 1b@ 95 Iodine _ 1... --- 6 45@7 00 Iodoform ...... - 8 00@8 30 Lead Acetate _. 20@ 30 Macq 2.0 @1 50 Mace, powdered. @1 60 Menthol -..... -- 7 60@8 00 Morphine __.. 12 83@13 98 Nux Vomica .... 30 Nux Vomica, pow. 15@ 25 Pepper, black, pow 50@ 60 Pepper, White, pw. 65@ 75 Pitch, Burgudry 20@ 25 Quassia sicata ascee “ 16 Quinine, 6 oz. cans 59 Rochelle Salts .. 31@ 40 Sacharine -..... 2 60@2 76 Salt Peter ......... hg 22 Seidlitz Mixture. 30@ 40 Soap, green _... 15@ 30 Soap mott cast. _. @ 25 Soap, white castile Case 2... @15 00 Soap, white castile less, per bar .. @1 60 Soda Ash 2... @ 10 Soda Bicarbonate ate 10 Soda, Sal Spirits Camphor @1 20 Sulphur, roll .... 34@ 10 Sulphur, Subl. —. *2e 10 Tamarinds __.... 20@ 25 Tartar Emetic .. 700 15 Turpentine, Ven. 60@ 75 Vanilla Ex. pure 1 50@2 00 Vanilla Ex. pure 2 256@3 60 Zinc Sulphate .. 06@ Il 28 MICHIGAN TRADESMAN January 18, 1928 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and country mercharts will have their orders filled at market prices at date of purchase. ADVANCED Canned Beans Cloves Nutmegs Grandma White Na. DECLINED Soap Grandma Washing Powder AMMONIA Arctic, 10 oz., 3 dz. cs. 3 76 Arctic, 16 oz., 2 dz. cs. 4 00 Arctic, 32 oz., 1 dz. cs. 3 00 af o Quaker, 24, 12 oz. case % 24, 3 Ib. 10 lb. pails, per doz. 15 lb. pails, per doz. 11 95 25 lb. pails, per doz. 19.15 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, 10c, doz. ---. 95 Royal, 6 oz., do. --.. 2 70 Royal, 12 oz., doz. _- 5 20 Reernt 6 ib. 31 20 Rocket, 16 oz., doz... 1 25 K. C. Brand Per case 10e size, 4 doz. —--. 3 70 15c size, 4 doz. ------ 5 50 20c size, 4 doz. __---- 7 20 25c size, 4 doz. __---- 9 20 60c size, 2 doz. -_---- 8 80 80c size, 1 doz. ------ 8 85 10 lb. size, % doz. _--- 6 75 Freight prepaid to jobbing point on case goods. Terms: 30 days net or 2% cash discount if remittance reaches us within 10 days from date of invoice. Drop shipments from factory. BEECH-NUT BRANDS. BLUING The Original Condensed z., 4 dz. cs. 3 00 z., 3 dz. cs. 3 75 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 8 Corn Flakes, No. 102 2 00 Pep, No. 224 -------- 2 70 Pep, No. 202 _------- 1 75 Krumbles, No. 424 --- 3 70 Bran Flakes, No. 624 2 25 Bran Flakes, No. 602 1 50 Post’s Brands. Grape-Nuts, 24s ----- Grape-Nuts, 100s ---- Instant Postum, No. 8 Instant Postum, No. 9 Instant Postum, No. 10 Postum Cereal, No. 0 Postum Cereal, No. 1 Post Toasties, 36s -- Post Toasties, 24s -- Post’s Bran, 24s ---- BROOMS Jewell, doz. 5 Standard Parlor, 23 Ib. 8 25 Fancy Parlor, 23 Ib._- 9 fx. Fancy Parlor 25 Ib. 9 75 Ex. Fcy. Parlor 26 ib. 10 00 Toy 1 Whisk, No. 2 _.._...__ 2 75 BRUSHES Scrub Solid Back, 8 in. Solid Back, 1 in. Pointed Ends --------. 1 25 BS as bo 8S OO H CL OID 68 iJ a e No. 8) 220 2 26 No. 2) 2 3 00 BUTTER COLOR Dandelion __--.--.__ 28 85 CANDLES Electric Light, 40 Ibs. 12.1 Piumber, 40 Ibs. -.-. 12.8 Paraffine, 6s 1 Wicking 25000002. oe Tudor, 6s, per box _. 30 CANNED FRUIT Apples, 3 lb. Standard 1 60 Apples, No. 10 _. 5 15@5 75 Apple Sauce, No. 10 8 00 Apricots, No. 1 Apricots, No. 2 -.-.-- Apricots, No. 2% 3 40@3 80 Apricots, No. 10 8 50@11 00 Blackberries, No. 10 8 50 Blueber’s, No. 2 2 00@2 75 Blueberries, No. 10 __ . = Cherries, No. 2 .... Cherries, No. 2% ~--- 4 25 Cherries, No, 10 ... 14 00 Loganberries, No. 2 .. 3 00 Loganberries, No. 10 10 00 Peaches, No. 1 1 50@2 10 Peaches, No. 1, sliced 1 25 Peaches, No. 2 ------ 2 16 Peaches, No. 2% Mich 3 20 Peaches, 2% Cal. 3 00@8 25 Peaches, 10, Mich. — 8 50 Pineapple, 1 sl ---- 1 15 Pineapple, 2 sli. ..... 2 60 P’apple, 2 br. sl. -... 2 40 P’apple, 2%, sli. -—-~ 3 00 P’apple, 2, cru. ----. 2 60 Pineapple, 10 cru. .. 9 Gf Pears, o. 2... 8 Pears, No. 2% ------ 3 50 Plums, No. 2 .. 2 40@2 60 Plums, No. 2% ----- Raspberries, No. 2 bik 3 25 Raspb’s, Red, No. 10 13 50 Raspb’s Black, No 0 ....... 12 60 Rhubarb, No. 10 4 75@5 50 Strawberries, No. 10 13 60 CANNED FISH Clam Ch’der, 10% oz. 1 35 Clam Ch., No. 3 -.--— 3 50 Clams, Steamed, No. 1 2 00 Clams, Minced, No. 1 8 25 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 oz.. 2 50 Chicken Haddie, No. 1 3 76 Fish Flakes, small -. 1 36 Cod Fish Cake, 10 os. 1 35 Cove Oysters, 5 oz. — 1 65 Lobster, No. %, Star 2 90 Shrimp, 1, wet ------ 2 25 Sard’s, % Oil, Key -- 6 10 Sardines, % Oil, k’less 5 50 Sardines, % Smoked 6 75 Salmon, Warrens, %s 2 80 Salmon, Red Alaska 3 75 Salmon, Med. Alaska 2 86 Salmon, Pink ka 1 85 28 Sardines, Im., %, ea. 25 Sardines, Cal. _. 1 65@1 80 Tuna, %, Albocore _. 95 Tuna, \s, Curtis, doz. 2 20 Tuna, %s, Curtis, doz. 3 50 Tuna, 1s. Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, No. 1, Corned __ Beef, No. 1, Roast -.-- Beef, No. 2%, Qua. sli. Beef, 3% oz. Qua. sili. Beef, 4 oz., Qua. sili. Beef, No. 1, B’nut, sli. 4 Beefsteak & Onions, s 3 45 Chili Con Ca., 1s 1 35@1 45 Deviled Ham, %s -_- 2 20 be 08 ps 08 G8 CL Os obo bt bt > OD Skssss Deviled Ham, %s --- 3 60 Hamburg Steak & Onions, No, 1 __---- 3 15 Potted Beef, 4 oz. -__ 1 10 Potted Meat, % Libby 62% Potted Meat, % Libby 92% Potted Meat, % Qua. Potted Ham, Gen. % Vienna Saus., No. % Vienna Sausage, Qua. 985 Veal Loaf, Medium -_ 2 65 Baked Beans Campbells, 1c free 5 _. 1 15 Quaker, 18 oz. 90 Fremont, No. 2 -..._. 1 10 Snider, No. 1 ------ —_ Snider, No. 2 __ . 2:25 Van Camp, small .... 86 Van Camp, Med. -.-- 1 15 CANNED VEGETABLES. Asparagus. No. 1, Green tips -. 3 No. 2%, Large Green 4 60 i W. Beans, cut 2 1 65@ W. Beans, 10 Green Beans, 2s 1 65@2 25 Green Beans, 10s -. @7 60 L. Beans, 2 gr. 1 35@2 66 Lima Beans, 2s,Soaked 1 15 Red Kid, No. 2 ~--.-. 1 26 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 10@1 35 Beets, No. 3, cut -.-- Corn, No. 2, stan. — Corn, Ex. stan. No. 3 Corn, No, 2, Fan. 1 830@ Corn, No. 10 -. 8 00@10 75 Hominy, No .3 1 00@1 15 Okra, No. 2, whole -. 3 00 Okra, No. 3, cut --. 1 66 Dehydrated Veg. Soup 90 Dehydrated Potatoes, ib. 45 Mushrooms, Hotels -- 33 Mushrooms, Choice, 8 os. 40 Mushrooms, Sur Extra 50 Peas, No. 2, E. J. 65 OO put pes RSs 2 Zs Peas, Ex. Fine, French 26 Pumpkin, No. 8 1 36@1 60 Pumpkin, No. 10 4 00@4 7 Pimentos, %, each 12@1¢4 Pimentoes, %, each — 37 Sw’t Potatoes, No. 2% 2 25 Sauerkraut, No.3 1 35@1 50 Succotash, No. 2 1 65@3 60 Succotash, No. 2, glass 3 80 Spinach, No. 1 -----— 1 25 Spnach, No. 2-- 1 60@1 90 Spinach, No. 3-. 3 235@32 50 Spiteich, No. 10. 6 50@7 00 Tomatoes, No. 2 1 30@1 30 Tomatoes, No. 3, 1 90@2 25 Tomatoes, No. 10.. 8 0 CATSUP. B-nut, small --------- 1 90 Lily of Valley, 14 oz..- 2 60 Lily of Valley, % pint 1 75 Paramount, 24, 88 -.-- 1 40 Paramount, 24, 168 -. 2 36 Paramount, Cal. ---.13 60 Sniders, 8 0Z. ~------- 1 75 Sniders, 16 oz. ~.------ 2 55 Quaker, 8 oz, -------- 1 26 Quaker, 10 oz. ------- 1 40 Quaker, 14 oz. .------ 1 90 Quaker, Gallon Glass 12 00 Quaker, Gallon Tin -- 8 00 CHILI SAUCE Snider, 16 oz. Snider, 8 oz. ------ --- 2 30 Lilly Valley, 8 oz. .. 3 26 Lilly Valley. 14 os. .. 3 25 OYSTER COCKTAIL. Sniders, 16 oz. -.--..-. 3 30 Sniders, 8 ozs. .----- 3 80 CHEESE. Roauefort: 23 55 Kraft, small items 1 65 Kraft, American -. 1 66 Chili, small tins -. 1 66 Pimento, small tins 1 65 Roquefort, sm. tins 2 25 Camembert. sm. tins 2 25 Wisconsin Daisies ---- 31 [.onenorn 22. 32 Michigan Daisy ----_- 30 Bap Seso .....-. Wve 28 CHEWING GUM. Adams Black Jack -__--. 65 Adams Bloodherry --_-. 66 Adams Dentyne ___----- 65 Adarns Calif. Fruit __.- 65 Adams Sen Sen -_-_-___ 65 Beeman’s Pepsin -..... 65 Beechnut Wintergreen. Beechnut Peppermint ~ Beechnut Spearmint -.-. Doublemint Peppermint, Wrigleys _. 65 Spearmint, Wregileys __ 65 guircy Gruit oo 65 Wrigieys P-K ____.... 65 UN ee 65 Tepberrmy: 2-2 65 COCOA. Droste’s Dutch, 1 Ib._- 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 %5 Droste’s Dutch, 5 Ib. 60 Chocolate Apples ---. 4 50 Pastelles, No. 1 ---12 60 Pastelles, % Ib. ~--.--- 6 60 Pains De Cafe _.--- — 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles ------ 215 1 lb. Rose Tin Bon Bons 2.0 SS . —is 00 7 oz. Rose Tin Bon 9 00 MG) 3 20 12 oz. Rosaces ------ 10 80 % Ib. Rosaces __---. 7 80 \% Ib. Pastelles __---- 3 40 Langues De Chats -. 4 80 CHOCOLATE. Baker, Caracas, %8 ---. 37 Baker, Caracas, \s —--- 35 COCOANUT Dunham’s 15 Ib. case, %s and Ks 48 15 Ib. case, %8 -------- 47 15 Ib. case, %8 -------- 46 CLOTHES LINE. Hemp, 50 ft. ____ 2 00@2 25 Twisted Cotton, : 5 mt 0@4 00 Braided, 50 ft. ------- 2 25 Sash Cord _... 3 50@4 00 HUME GROCER CO. ROASTERS COFFEE ROASTED 1 Ib. Package Morese 2.0 35 Saperty oo 27 PRIOR 41 Nedrow 32... tus 3) Morton House __---- 47 SRR 36 Royal Club > 4D McLaughlin’s Kept-Fresh Vaccum packed. Always fresh. Complete line of high-grade bulk coffees. W. F. McLaughlin & Co., Chicago. Maxwell House Coffee. 1 tb. fins 2 48 Sb. Sigs oo 1 42 Coffee Extracts M. Y., per 100 -_-.-- Frank’s 50 pkgs. -_ 4 25 Hummel’s 60 1 Ib. 10% CONDENSED MILK Leader, 4 doz. -_---_ 7 00 Eagle, 4 doz. __......_ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. .. 4 Hebe, Baby, 8 do. -- 4 Carolene, Tall, 4 -doz.3 Carolene, Baby ------ 3 50 60 40 80 EVAPORATED MILK Quaker, Tall, 4 doz._. 4 80 Quaker, Baby, 8 doz. 4 70 Quaker, Gallon, % doz. 4 70 Carnation, Tall, 4 doz. 5 16 Carnation, Baby, 8 dz. 5 05 Oatman’s Dundee, Tall 5 15 Oatman’s D’dee, Baby 5 00 Every Day, Tall -... 6 00 Every Day, Baby -... 4 90 Pet, Tall... - 5 15 Pet, Baby, 8 oz. -..... 6 05 Borden’s Tall —....... 5 15 Borden’s Baby --.---. - & 05 Van Camp, Tall _..-. 4 90 Van Camp. Baby ---. 3 75 CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, 20 2 76 00 Worden Grocer Co. Brands Master Piece, 50 Tin. 35 00 Masterp’ce, 10, Perf. 70 00 Masterp’ce, 10, Spec. 70 00 Mas’p., 2 for 25, Apollo95 00 In Betweens, 5 for 25 37 50 Canadian Club ----.- 35 00 Little Tom -..------. 37 60 Tom Moore Monarch 75 00 Tom Moore Panetris 65 06 T. Moore Longfellow 95 00 Webster Cadillac _... 75 00 Webster Knickbocker 95 00 Webster Belmont... 110 00 Webster St. Reges 125 00 Bering Apollos .... 95 00 Bering Palmitas -. 116 00 Bering Diplomatica 115 00 Bering Delioses __-. 120 00 Bering Favorita -.-. 135 00 Bering Albas -.----. 150 00 CONFECTIONERY Stick Candy Pails Standard 2.220 16 Pure Sugar Sticks 600s 4 20 Big Stick, 20 lb. case 20 Mixed Candy Paris Creams -..----.-- 17 Grocers 2. ws 41 Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 75 Choc Marshmallow Dp 1 70 Milk Chocolate A A 1 80 Nibble Sticks --..---- 1 85 No. 12, Choc., Light — 1 65 Chocolate Nut Rolis . 1 85 Magnolia Choc ----- -— 1 26 Gum Drops Pails Aniae 6 -- 16 Champion Gums ..... —- 16 Challenge Gums .-...-. isn Mevorie (2 Superior, Boxes -_-_--~-- 23 Lozenges Pails A. A. Pep. Lozenges 17 A. A, Pink Lozenges 16 A. A, Choc. Lozenges 16 Motto Hearts -..... — Malted Milk Lozenges 21 Hard Goods Pails Lemon Drops --------- i8 O. F. Horehound dps. .. 18 Anise Squares 18 Peanut Squares —.-...-- 17 Horehound Tablets __-— 18 Cough Drops Bxs Patneams _.. 35 Smith Bros. —~.-------- 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 128, cart. 4 oz. pkg:, 488, case 3 40 . Specialities - Walnut Fudge Pineapple Fudge ~----.. 22. Italian Bon Bons ..... 17 Banquet Cream’ Mints. 27 Silver King M.Mallows 1 36 Bar’ Goods Walnut Sundae, 24, 5c 75 Neapolitan, 24, 5c -----. 75 Mich. Sugar Ca., 24, 5c 75 Pal O Mine, 24, 5c -... 75 Malty Milkies, 24, be -. 75 Lemon Rolls COUPON BOOKS 50 Economic 100 Economic 500: Economic 1000 Economic Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. _CREAM OF TARTAR G 4b. DOsOR 43 DRIED FRUITS Applies N. Y. Fey., 50 Ib. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice -. 20 Evaporated, Fancy -.. 23 Evaporated, Slabs --.--- 17 Citron 10 Tb: DOE 40 Currants Packages, 14 oz. --___. 19 Greek, Bulk, lb ~-_--~__ 19 _ Dates Dromedary, 36s .... 6 76 Peaches Evap. Choice ~-_~-.- 15 Evap. Ex. Fancy, P. P. 25 Peel Lemon, American .... 30 Orange, American ___.. 30 Raisins Seeded, bulk ~-_----___ 9 Thompson’s s’dles bik 8 ‘Thompson's scediless, 1 Oe ce 10% Seeded, 15 oz. ~--.---- 10% California Prunes 90@100, 25 lb. boxes__@061%4 60@70, . boxes..@08 30@60, . boxes__@08% 40@50, . boxes..@10 . boxes__.@10% 20@30, . boxes__@16 18@24, 25 lb. boxes-_._@20 FARINACEOUS GOODS Beans Med. Hand Picked ~—_ 07 a2. Timans oo 09 Brown, Swedish —---- 07% Red Kidney .... 09 Farina 24 packages _.-__.-. 2 60 Bulk, per 100 Ibs. -.-. 06% Hominy Pearl, 100 Ib. sacks . 3 60 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Elbow, 20 Ib. 0 Egg Noodle, 10 Ibs. -_ 14 Pearl Barley Chester: oo. 4 50 O00 = 1 9 Barley Grits ..------. 5 00 Peas Scotch, Ib. -.--- ee Split, lb. yellow .---— 08 Split green -...-.---. 08 Sage East india 2... 10 Taploca Pearl, 100 lb. sacks _. 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -. 3 60 FLAVORING EXTRACTS JENNINGS PURE FLAVORING EXTRACT Vanilla and Lemon Same Price % oz. 1 25 1% oz. 2% oz. oz. 4 60 oz. 2 60 4 oz. 5 00 8 oz. 9 OU 16 oz. 15 00 2% Ounce Taper Bottle 50 Years Standaré. Jiffy Puneh 3 doz. Carton ......_ 3 3% Assorted flavors, FLOUR Vv. C. Milling Co. Brands Lily ‘White ......... Harvest Queen -..... 9 80 Yes Ma’am’ G Sie. oe oS a FRUIT CANS F. O. B. Grand Rapids Mason Half pint —.----..--— 7 50 One pint ---.- J. ae One quart -..----..--- 9 10 Half gallon ---.---. 15 ideal Glass Top. alt slat 9 00 One vint. 23. se 9 30 One quart ___----... 11 15 Half gallon -.-------- 15 40 ; January 18, 1928 MICHIGAN TRADESMAN _ 29 - GELATINE PARIS GREEN Pork Black Silk Paste, doz. 1 25 WASHING POWDERS 4 ~~ ee es os Tight. bogs . 12 Enameline Paste, doz. 135 Bon Ami Pd, 3 dz. bx 3 75 er aii i ee 29 Medium hogs -_---~-- 11 Enameline Liquid, dz. 135 Bon Ami Cake, 3 dz. 3 25 | Zion Fig Bars 28 and 5s ree _ 97 Heavy hogs -_--.._... 11 BE. Z. Liquid, per doz. 1,40 Brille 85 ee Bom: Med. 00 0 ts Radium, per doz. ---_185 Gjimaline, 4 doz. _... 4 20 rere vie Me cele huees ee 17 Rising Sun, per doz. 1 35 Grandma, 100, 5c o 60 Stimulating and Shoulders 100005 13 654 Stove Enamel, dz. 2 80 2 a 2 65 am PEANUT BUTTER ps Grandma, 24 Large } SPAPEFIDR 8 16 Vulcanol, No. 5, doz. 95 @Go6id Dust 100s = 4 00 Speeding Up Neck bones ----~----- 06 Vulcanol, No. 10, doz. 135 Gola Dust, 12 Large 3 20 Cooky Sales | Trimmings -.---..--- 11 Stovoil, per doz. ---_300 Golden Rod, 24 _____ 425 ; ° 7 PROVISIONS tabi. la ae ‘ = Obtainable from Your _ Barreled Pork SALT Luster Box, 54 -____ 3 75 MR Clear Back __ 25 00@28 00 Colonial, 24, 2 Ib. _._.. 95 Old Dutch Clean. 4 dz 3 40 i Short Cut Clear26 00@29 00 Colonial, A 56-14 Me 2 a Octagon, $Ga _____- 3 ” Zion Institutions & Industries Dry Sait Meats olonia: odize - Rmse, 409 0 3 20 ; | 38 ox, 1 dos. case -- 6 00 D S Bellies - 18-20@18-19 Med. No. i Bbls. 16 tha a 5 25 atalaaat itinbad uA oe i: oT ed. No. 1, 100 Ib. bg. 85 Rub No More, 100, 10 i One doz. free with 5 cases, : Lard Farmer Spec., 70 Ib. 95 6200 ae 3 85 af Jell-O, 3 doz. ------.- .- het Casta rane Pure in tierces __-___ 13% Packers Meat, 50 lb. 57 Rub No More, 20 Lg. 4 00 i Minute, 3 doz. —_--"_~ 5 60 Ib. tubs __--advance % Crushed Rock for ice Spotless Cleanser, 48, TEA ae i ae Bon, 2 Gor ia cama | 30 {D. tuba ——-advance cream. 100 1b, each 15 20 Om Cencennwan— 2s » © COs, ---.-— ” . -< . pails _._.advance utter Salt, 280 lb. bbl. 4 Sani Flush, x doz _- Japan = > eo Le oe 10 1b. pails a ” Binek. 50 ‘ oe : 40 Sapolio, 3 doz. ..-_-- 3th Medium 9 27@33 JELLY AND PRESERVES » DAMS -.-.-------. 5 Ib. pails -___advance Baker Salt, 280 Ib. bbl. 4.10 Soapine, 100, 12 oz. _6 40 Choice ._......... 37@46 3 lb. pails ..__-advance 1 24, 10 lb., per bale __._ 2 45 Snowboy, 100, 10 oz. 4 00 Haney 200 a Pure, 30 Ib. pails __._3 30 PETROLEUM PRODUCTS. Compound tierces ____ 183% 35, 4 lb., per bale __.. 2 60 snowhoy, 24 Uarge __ 480 No 1 Nibbs 54 | Imitation, 30 ib. pails 1 75 Compound, tubs ___._ 14% 50, 3 lb., per bale __.. 2 85 Speedee, 3 doz. ______ 720 1 lb. pkg. Sifting ______ 13 Pure, 6 oz., Asst., doz. 95 From Tank Wagon. 28 Ib. bags, Table _. 42 Sunbrite, 72 doz. ____ 4 00 Buckeye, 18 oz.,’ doz. 200 Red Crown Gasoline __ 11 Sausages Old Hickcory, Smoked, Wyandotte, 48 ______ 15 Gunpowder a oe ------ a Bologna ---------...-- 14 ee 4 20 mae --------------+--- a oo PVOr ote 3 tr ne ee 8 inpetagat GLASSES 37 Frankfort SPICES Ceylon O8., per dos. --—.___. In Iron Barrels _— ------------- 13030 Whole Spices Pekoe, medium _____ 57 Ferfection Kerosing .— 12.6 T ie, Jellied ______ Pd Allspice, Jamaica __.. @25 OLEOMARGARINE oo Machine Gasoline 37.1 Tongue, aaa Gigues) Zann @38 English Breakfast M. & P. Naphtha 19.6 Headcheese __________ 16 yd en. @22 Congou, Medium ______ Van Westenbrugge Brands 7 pete Se @io COngou, Choice ____ ies : Smoked Meats Cassia, 5c pkg., doz. @4 Gana F 2 Carload Distributor ISO-VIS MOTOR OILS Ginger, African __-.__ gig = ~ieou, Fancy —. SG Hams, Cer. 14-16 Ib. @23 ey : ‘ cee In Iron Barrels Hams. Cert.. Skinned Ginger, Cochin -__-_- @25 Oolong ene es @22 Mace, Penang ____ £39 Medium = | ae f 16-18 Ib. ------___- Gas Mixeq, No. fF @se « Cheieg 45 Ham, dried beef @: Mixed. 5c pkgs., doz. @45 Fancy __......... 50 California Hams 1. @s1% ee ea ee TWINE i : aL Nutmegs, 105- 2.) @e Picnic Boiled Pepper, Black ______ @46 Cotton, 3 ply cone ____ 40 Mama 22s. 20 @22 Cotton, 3 ply pails 42 \ Boiled. Has ee pie Pure Ground in Bulk Wool, 6 ply i. 18 Nuocoa, 1 Ib. _-_-______ 21 3acon 4/6 Cert. __ 24 @34 Allspice, Jamaica ---_ @29 VINEGAR Nucoa, 2 and 5 Ib. __ 20% Cloves, Zanzibar _@ _ ia; Canton ___. p28 Cider, 40 Grain ____ 26 iron Barrels Beef Per case, 24, 2 Ibs. .. 3 40 Cassia, Canton @: ~~~ —— Ginger, Corkin _______ @38 White Wine, 80 grain. 26 Wilson & Co.’s Brands Li ' Boneless, rump 28 00@30 00 Hive case lots __..__ 2 30 ne oe 65.1 Mustard 9 @32 White Wine. 40 rain__ 20 j Oleo Medium 7S ---- 65.1 ump, new .. 29 0C@s2 o Mace, Penang 1 39 . ' Certified -') oe te 24 ea y ooo 65.1 Liver Pepper, Black ___.___ @55 WICKING Noe oo eee 18 ae nae eae et Beee 3 Nutmegs __. @59 we @ per grass ss 9G Special Roll __.....___ 19 ba DCAaVY -. 8 et Calf a oe 0) Pepper, White __.. @T No. 1, per gross ___ 1 95 Polaving “im 2s. Ge Pov oe ae 8 Pepper, Cayenne ____ @36 No. 2, per @ross _.... } 66 Transmission Oil --.. 65.1 Paprika, Spanish __.. @52 No. 3. per gross _____ 3. 00 MATCHES Finol, 4 oz. cans, doz. 1 50 RICE Peerless Rolls, per doz. 90 Finol, 8 oz. cans, doz. 2 25 Fancy Blue Rose ____ 06 Seasoning Rochester, No. 2, doz. 60 Swen, 144 2.2 450 Parowax, 100 Ib. __.. 9.3 Fancy Head _. 07% Chili Powd 15 135 Rochester, No. 3, doz. 2 00 ee = Parowax. 40, ; im. ea $5 Broken 20 Ue 03% Celery —___ A Real Man. A real man never talks about what the world owes him, the happiness he deserves, and the chances he ought to have, and all that. All he claims is the right to live and be a man. A real man is just as honest alone in the dark in his own room as he is in public. A real man does not want pulls, tips and favors. He wants work and hon- est wages. A real man is loyal to his friends and guards their reputations and his own. A real man is dependable. His simple word is as good as his Bible oath. A real man does a little more than he promises. A real man does not want something for nothing, so the get-rich-quick peo- ple cannot use him. A real man minds his own business. He does not judge other people. A real man always has excuses for others, never for himself. He is pa- tient and charitable to them; to him- self he is. strict. A real man is glad to live and not afraid to die. A real man never hunts danger and never dodges it when he should meet it. A real man’s love is like a dog's, and that’s saying a good deal. A real man is—well, he is a real man, the finest, best, noblest, most re- freshing thing to find on all the green earth, unless it be a real woman. Omaha Merchants Under Handicap of Amateur Advertising. (Continued from page 20) does not just happen to strike any- where. I have just read in the Tradesman the sketch of the career of Kroger, the Ohio chain, merchant. He started with some $750 about forty years ago and right now is planning to sell stock to the public on a ‘basis that will re- pay him for all his work and yet leave him in such control of the business as will be practical ownership. When last I saw the inside of the Kroger organization, there were around 1,650 stores. Now there are some 3,750. During recent years the chain has grown at the rate of around 400 stores a year, or, say, eight each week. Kroger is older than he was when he started and some of his con- federates, or neighbors—I am not sure which—seem to have thought they could slip something over on him and gain control of his stores. But the Old Man slid under the edge of the trap and bobbed up serenely elsewhere with full control more firmly cinched than ever. The moral of this tale is that genius in chain management will show results as surely as genius in bridge building. The remainder of us need not neces- sarily be discouraged by this fact, for there are, after all, mighty few genius- es in the world. Paul Findlay. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CoO. Saginaw. I. VanWestenbrugge Grand Rapids - Muskegon Truck Service Central Western Michigan Nucoa KRAFT (PM) CHEESE ‘“‘BEST FOODS” ,Ak82.. “SFANNING’ @* ee ALPHA BUTTER Saralee Horse Radish OTHER SPCIALTIES VITAMINE FOODS MAKE VIGOROUS DOGS Imperial Cod Liver Oil Foods for Dogs & Foxes are a balanced ration supplying the necessary Vitamins so essential to healthy growth and freedom from dis- ease. Imperial Dog & Fox Bis- cuits are not hard. It is not necessary to soak them in liquids as they are readily broken up by small Dogs and Puppies. All Dogs and Foxes relish and thrive on these crisp tasty Biscuits. A trial will convince you. You can Buy them at Van Driele & Co. GRAND RAPIDS, MICH. Distributors SELL Ge Bott's Kream FrydKaKes DECIDEDLY BETTER Grand Rapids Cream Fried Cake Co. Grand Rapids, Mich. Est. 1912 15 YEARS OF SERVICE QUAKER RESTAURANT THE HOME OF PURE FOOD 318 Monroe Ave. Grand Rapids Michigan Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Expert Chemical Service Products Analyzed and Duplicated Process Developed and improved Consultation and Research The Industrial Laboratories, Inc. 127 Commerce Ave. Phone 65497 Grand Rapids, Mich. = QUALITY Ruse and COOKIES Grand Raplds, Mich. The Brand You Know by HART Look for the Red Heart on the Can LEE & CADY Distributor COCOA DROSTE’S CHOCOLATE Imported Canned Vegetables Brussel Sprouts and French Beans HARRY MEYER, Distributor 816-820 Logan St., Ss. &. GRAND RAPIDS, MICHIGAN 32 Power Looms as Busimess Aid. A new and powerful stimulant to business for 1928 looms in the indicat- ed increase budget for new facilities by the power and light industry. A canvass of leading companies shows that expenditures this year will break all previous records. Increases from every section of the country probably will swell the 1928 expenditures to more than $900,000,000. That compares with $760,000,000 dur- ing 1927. It is roughly three times what the industry spent six years ago. Extensions in the distribution and transmission systems account largely for the extraordinary rise. A great deal has been said about the impetus to business given in recent years by growth in the building and in the motor industries. Plainly these industries provided the basis for what has come to be known as the Coolidge prosperity cycle. But here is a new and huge industry still in its growing period and which from present indica- tions will grow more than ever this year. Growth in an industry so large and so intimately related to business everywhere is bound to exert its in- fluence on general prosperity. And the prospect of a $900,000,000 ex- penditure for improved facilities this year does not tell the whole story. It tells what the industry’s contribution to business will be. It does not reveal the enormous volume of financing on the calendar. Two and three and four years ago it was figured that when the volume of utility financing for any year reached a round $1,000,000,000 it was large. All earlier records were broken in 1926 when the total reached $1,385,000,000. But in 1927 electric power and light securities were jssued to the amount of $2. 129,000,000. That set a new high nearly 50 per cent. above a year be- fore. It was roughly 25 per cent. of all securities sold in this country. It brought the investment in the power and light industry up to more than $8,000,000,000. It shows that the investors of this country have faith in an industry that has grown rapidly in the last few years, but along thoroughly sound lines. The time was when railroad development work called for far more new financ- ing than the power and light industry, but that day has passed. The utility industry now is the most rapid grower among our major industries and now demands more money from investors than any other. Paul Willard Garrett. —_>+>—___ Ten New Readers of the Tradesman. The following new subscriptions have been received during the past week: Fynewever & Laug, Coopersville. Peter Reed, Coopersville. R. B. Grant, Walker Station. E. L. Sheehan Co., Clinton. M. Broderick, Detroit. Sunfield State Savings Bank, Sun- field. Viking Auto, Sprinkler Co., Grand Rapids. Vredeveld & Co., Fremont. Gay W. Perkins, Los Angeles, Calif. J. F. O’Brien, Battle Creek. PLL RAR CRN REN CNN NTT LT TAA A TT A SSS SSS SSS MICHIGAN TRADESMAN January Investments January 18, 1928 We own and offer, subject to prior sale and change in price: STATE AND MUNICIPAL BONDS Exempt from all. Federal Income Taxes Price: Security Maturity YMCCity of Toledo, Ohio, Improvement 44%4s ~_-~----------- Nov. 1, 1934 3.90 % YMCCity of Toledo, Ohio, Improvement 417s ____---~------- Sept. 1, 1940-48 3.90 ¥State of Alabama, Highways 4s ____.___.-_---_----------- Mar. 1, 1954 3.95 YMCCity of Huntington, W. Va., Improvement 4147s _____----- July 1, 1953-54 3.95 Tile of Aa Oe Oct. 1, 1950-51 4.05 Harris County, Texas, Road 417s _______-------------- Oct. 10, 1940-57 4.20 YNCity of Miami, Florida, Improvement 5s _____-_--------- Feb. 1, 1941-54 4.60 PUBLIC UTILITIES Payable aon Leman NHVPenn Central Light & Power Corp. Ist 42s _-_---------- 1977 96 4.70% *Central Illinois Public Service Co. Ist 414s ____--------- 1967 94% 4.80 HV*Central Power & Light Corp. Ist 56 _.________--_--___- 1956 99\4 5.05 NHV Jersey Central Power & Light Co. Ist 5s _______-------- 1947 99 5.08 RMichigan Public Service Co. Ist 5s _____-__------------- 1947 99 5.08 RAY Missoun Public Service Co. Ist 5s _.._____-______-_---_-_- 1947 98% 5.14 Beast los (ee THE Gk 1957 9714 5.15 VE anees Fo Coma (eb oe 1947 98 5.16 Contral States Fie. Conv. (eb. 56 ....... 2 -_ 1948 9614 5.28 Southern Ohio Public Service Ist 514s _____________-_--~-_ 1957 101% 5.40 Eastern Shore Public Service Co. Ist 51s ___________-_--- 1947 101 5.41 HVVirginia Public Service Co. Ist 512s _____-__---_------- 1946 9914 5 53 Central Gas & Electric Co. Ist Lien Coll. 5s _._______- 1946 9814 5.62 Inland Power & Light Corp. Series “‘C’’ Convertible 6s _____ 1957 104 a.12 Southern Ohio Public Service Convertible 6s ____________ 1937 100 6.00 ¥*General Public Utilities Co. 64%s ________________-_-_-- 1956 104 6.20 INDUSTRIALS Crowley, Milner & Company Deb. 51s _____-__--------- 1937 9914 5.55 Alaska Refrigerator Co. First Mortgage 6s _______-__---- 1941 100 6.00 Florida West Coast Ice Co. Ist Mortgage 6s _____________ 1946 9414 6.50 *Unit Corporation of America Deb. 6's, with warrants ____ 1937 100 6.50 FOREIGN Kingdom of Norway Municipalities Bank External Sinking Put (hee es 1967 95 5.30 Central Bank of German State & Provincial Banks Mort- gave Secures oe & FF. Oe 1951 92 6.68 Roman Catholic Church in Bavaria 20-Year Sinking Fund 644s 1946 95 695 Shinyetsu Electric Power Co. Ist (closed) Mortgage: 61s___ 1952 9314 7.07 European Mortgage & Investment Corp. “C” 7s __-_-_-_--- 1967 97'\4 7.20 Protestant Church in Germany Welfare Institutions 20-Yr. Secure sane Fone 6... 1946 98 7.20 Roman Catholic Church Welfare Institutions in Germany POV, Bae © Fe Pe oi 1946 98 7.20 PREFERRED STOCKS Price National Electric Power Co. 7% Cumulative Pfd. ___-_____ 10714 flat 6.50 Central Power & Light Co. 7% Cumulative Pfd. _________ 107 flat 6.54 National Public Service Corp. 7% Pfd. __-___-_-__-_----_- 103 flat 6.80 General Public Uiiities Co. 1% Pia. 100 flat 7.00 Empire Gas & Fuel Company 7% Pfd. ___------------- 100 flat 7.00 Inland Power & Light Corporation 7% Pfd. ___________~- 100 flat 7.00 NOTE: Legal investment for savings banks and trust funds in:-(Y) New York; (M) Massachusetts; (Cc) Connecticut; (N) Maine: (H) New Hampshire; (V) Vermont; (R.) Rhode Island. (*) Issued in $100 denominations. Howe, Snow & Company Incorporated GRAND RAPIDS Chicago New York Detroit San Francisco Minneapolis Philadelphia