ee ja 28288 8 PY. WZAIANEE Ss SS : OREN: > a N AX ea d : Lae NEO GD YL A : AN COMPANY, PUBLISHERSRX<—~ , EOI OR PRO SLI. ‘Zen o / (CEES ae - CSPUBLISHED WEEKLY We “ STIS ac o} oN \( Kia \\ rN Dol : lorty-fifth Year GRAND RAPIDS, WEDNESDAY, JANUARY 25, 1928 Number 2314 : MCIQVL79 GAY LD RAW LPO GAWV LAA GW La“ i ; g S ui \ ae q Here and there as you S 2 : § pass along the highway of life 2 . g : you will find opportunities B : ? to be of service to folks 8 who may not be as fortunate ¢ ce S as yourself —opportunities 2 ; 8 that do not always call for B p fmancial aid, but which 8 sometimes are best met by as @ S small an effort as a smile, a 2 : g handclasp or a word of cheer. B : p From what you say and what you do when these S Opportunities arise come some , 3 of the golden memories B c p - of life for the one you help, 8 as well as for yourself, : : S who also benefit. 2 - g 6 j ; A & P ACLI NSS ELIDDSI CI PQS ELIDDD CLI MDIR SEMDAC LIQUID GLOSS | and DEALER PROFITS | For many years, Semdac Liquid Gloss has given most satisfactory results when used for renewing the lustre and enhancing the appearance of use-dulled furniture ! i a and woodwork. ONE QuAE SEMDAG UIQUIDIGLOSS And for as many years, this improved cleaner and polish has been displayed by an increasing number of Michigan dealers. For Semdac Liquid Gloss moves quickly and offers a greater profit than many other polishes. Semdac Liquid Gloss has stood the test ot years. It has seen other polishes come and go. Dealers throughout Michigan recognize this product as a popular leader in its field. daeadal Quid You can increase your business by displaying Semdac a Liquid Gloss on your shelves and in the window. Such a display usually furnishes just the needed reminder for ae - os your customers to buy now. Order your supply of Semdac Liquid Gloss now --- from your jobber or direct from us. = CY) 2D) Es fan) CD SEMDAC AUTO POLISH ; EMDAC AUTO POLISH removes smoke film, grime and rain spots with least effort, 4 and restores the maximum lustre to lacquered, enameled and varnished surfaces. ‘ Semdac Auto Polish is easy to apply. It works _ - quickly. It gives a brilliant lustre. Sold in pint and quart bottles. Look for the red and blue package. STANDARD OIL COMPANY ) [INDIANA | a. 910 SOUTH MICHIGAN AVENUE CHICAGO, ILLINOIS ..-™ iS RS Noe} Forty-fifth Year GRAND RAPIDS, WEDNESDAY, JANUARY 25, 1928 Number 2314 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 ceuts. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. Off'cial Interference With Peace and Quiet. 3oyne City, Jan. 244We are told that Sam Arbuckle and Sam Neymark are putting up a new brick store build- ing on the site of the Bellamy building on Water street that was burned a few vears ago. That is not their official designations. In ultra polite and busi- ness circles they are S. G. Arbuckle, Manager for the A. & P. Tea Co. and S. B. Neymark, dry goods dealer. The new building will be devoted to the use of the A. & P. Co. and will be a distinct addition to our business dis- trict. H. O. Wiles, whose business is bar- bering, but who devotes himself to the entertainment of summer visitors in their season by furnishing supplies and guides for fishing enthusiasts, will build a store building on Water street, next to the Masonic Temple building, this spring. Mr. ‘Wiles has, during the past ten years, gathered a large clientele of Isaac Waltons who make Boyne City their headquarters during the fishing season. Mr. Wiles controls several small lakes in this vicinity where he raises minnows. of a very. superior breed. It is rumored that all he has to do is to stand on the bank and whistle to get a good net full. We have heard that he knows all the aristocratic bass, pickerel and Mackinaw trout in Lake Charlevoix by their first names and 1s intimately acquainted with their sum- mer and winter homes. Anyway, he has built up a fishing business which demands more commodious and acces- sible quarters. When you come North this summer you would better call on him, for Boyne City is still the center of the best fishine district in Michigan. Time was, not so very Many years ago, when the snow began to fall in December, everybody prepared to hole up for the winter and that meant five months of rest, quiet and seclusion. If a farmer was five miles from town, he might get in once a week; if ten miles, once a month, and if more than fifteen, he prepared for a winter siege. This condition is all changed and there is no rest for the weary when it begins to snow. The county road commissioners start their snow plows. In the old days, after the storm was over and the roads piled full of snow, they got out their A plow, hitched a couple of teams to it and with the help of any- where from six to a dozen shovelers, would make a passable (for ox teams and bob sleds) road after possibly five miles in a day of hard work. Or they got out an enormous roller and rolled tre snow down hard. Now, the snow plows have the roads clean and smooth within twelve hours after the storm is over all over the county. The burden on the 'tax payers is something awful. They used to jack their cars up in November and forget them until May. Now they have to buy licenses, gas- oline and repairs. The women folks won't stay at home all winter and tend the house and the tires. They have to get ‘to town. It costs the people not less than $500 a day for gasoline alone in the county. The automobile salesman used to close up and go to Detroit or Florida—or the poor house —in the winter. Now they stick around and bamboozle some one to buy a new car. The clearing of the roads does not amount to much. Two men with a truck plow will clean up from twenty-five to fifty miles a day, but this burden of expense, to which the actual work of clearing the roads is a mere bagatelle, is enormous. These men, the county commissioners, who are supposed to be the servants of the people, are not satisfied with what they have done. They are working to ex- tend their pernicious activities to all the little side roads, so that the poor farmer will have no reason whatever for staying at home all winter. Will this official interference with our peace and quiet never end? Charles T. McCutcheon. —~~-o~—___. The White Pine Blister Rust Situation in Michigan. Nov. 22, 1927, a hearing was held at the office of the Commissioner of Agriculture, in Lansing, on the ques- tion of whether or not the European black currant growing within this State is a nuisance. Dec. 5, 1927, the Commissioner of Agriculture adjudged and determined that in the counties of Cass, Kent, Oceana, Osceola, Clare, Mecosta, Isa- bella, Midland, Saginaw, Genesee, Oak- land, Macomb, St. Clair, Lapeer, San- ilac and Huron, the black currant is, to a considerable extent, infected with white pine blister rust. It is further adjudged that the European black cur- rant is an alternate host of the white pine blister rust, a serious and danger- ous disease which threatens the white pine of the country. It is further found that white pine in the counties enumerated is essential to the welfare of the people of the State and that the European black currant growing in these counties is not essential to the welfare of the people of the State, therefore it is herewith adjudged and determined that ijn the aforesaid coun- ties the European black currant be eradicated. Dec. 5 that order was signed, to be- come effective Dec. 12, 1927. The hearing was the culmination of the scouting or search for the disease carried on after July 1, 1927, by em- ployes of the State and United States Department of Agriculture, covering thirty-eight counties. Scouting has been carried on during various years since 1916, but no scouting was done in 1926. ‘This order of Dec. 5, 1927, is in fult recognition of the dangerous nature of the blister rust and the foremost part naturally taken by the European black currant in furtherance of the spread of the disease by reason of the easy condition for development of the spores on the black currant foliage. It is evident that, once the blister rust is found in any area, the surest way to reduce the danger is ‘to destroy the black currant. From that we can naturally conclude that the destruction of the black currants everywhere will be of first importance in limiting fur- ther the spread of ‘that disease. That list of counties subject to this order shows that the blister rust has a foot- hold in Michigan and we urge that persons having black currants any- where in our State promptly notify E. C. Mandenburg, Office of Orchard and Nursery Inspection, Lansing, as an aid to the checking up of all sources of easy infection. In town or coun- try, one bush or more, all the black currant bushes need to be closely Frederick Wheeler, President Mich. Forestry Assn. —_2~--__ The High and Low of Meat Prices. It has been the habit of man ever since he began to take part in private or public debates or ordinary discus- sions to give prominence to things that would help him to make his point and to ignore things that either proved injurious to his side of the debate or discussion, or added nothing of value to it. When people try to prove that meat is high they are almost always sure to point to the higher priced qual- ity and the highest priced cuts from carcasses possessing this quality. In doing this they may fail to give full credit to other cuts and other quality that is selling reasonably low. If beef is discussed, for instance, porterhouse and sirloin steaks are almost sure to be cuts mentioned to show how high beef is, though rib roasts from the most desirable section of the set may come in for honorable mention. When meat is higher than usual those pro- testing the prices publicly, either by direct statement or intimation, have the interests of people in just ordinary circumstances at heart and particularly defend the poorer class. Fortunately for those who have no abundance of this world’s goods they can find meat very high in flavor, tenderness and health preserving properties that is not necessarily from the higher priced sec- tions. As a matter of fact only a rela- tively small part of each carcass is suitable for first cuts of rib roasts and select sirloins and porterhouse steaks, and so most of the carcass is sold con- siderably below the peak prices so freely quoted. When the Nation’s sup- ply of beef contains a percentage of extremely high qualitied carcasses that is below normal, as is the case this watched. year, it automatically throws more beef into what is officially known as the Good grade as well as in the high- er range of the Medium grade. The light supply of these extrem@ly high qualitied cattle brings prices consider- ably above the average of quality high- ly satisfactory for most homes, but with most of the supply at the minimum price advance, the situation is far better for those who have to count their dollars than it otherwise would be. Then again we have the bulk of the meat from these high Medium and Good carcasses selling considerably lower than the selected cuts from them, and this fact still fur- ther tends to protect the interests of consumers who find it necessary to economize. —_——_+>~>>____ Hearty Invi ation From the Head of the House. Lansing, Jan. 24—Unless all signs fail—and I thhave never known such a thing to happen—the Lansing conven- tion of the Michigan Retail Grocers and Meat Dealers’ Association will be the most important gathering the or- ganization has ever held. We have secured more good speakers on mer- cantile topics than we have ever had the pleasure of listening to at any previous convention. We have more live subjects sequestered for discussion and action than ever before. The grouping of the members together on two floors of the Oids Hotel will con- duce to greater familiarity, closer as- sociation and more active understand- ing and accomplishment. Lansing gro- cers and meat dealers are all enthus- 1astic over the convention and promise to attend the sessions in full force. During adjournments they will act as escorts to any outside dealers who wish to inspect any notable features of the Capital City. Local dealers know how to gain access to all show places and this knowledge will be accessible to our visitors at any trme. Because of these exceptional conditions, I invite the grocers and meat dealers of Mich- igan to lay aside their store duties dur- ing the days the convention will be In session and come to Lansing pre- pared to take part in the deliberations of what promises to be the most im- portant and profitable gkthering of those trades ever held inthe State. O. H. Bailey, President. >_< U. C. T. Will Honor Eugene A. Welch Kalamazoo, Jan. 24—Eugene A. Welch will be the guest of honor at a complimentary dinner and dance, which will be given Saturdav evening, Jan. 28, at the Burdick Hotel by Kalamazoo Council, United Commercial Travel- ers. This promises to be an occasion of unusual interest and will bring to Kalamazoo grand council officers from all over Michigan, as well as many of his friends, residing in the State. Covers will be laid for fully 200 guests. This tribute is paid Welch on ac- count of his mary years of loyal work in the interest of Kalamazoo Council and its members. Though no longer a traveler, he still retains this interest. Kalamazoo Council boasts three past grand councillors in E. A. Welch, William Watkins and Georce B. Kelly. This group will soon number four, as Charles A. Blackwood is olimbing through the official ranks, BRERA 2 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Fountain, Jan. 20—I wish to thank you for your exposure in the Trades- man’s Realm of Rascality. Some time in October, 1927, I received a bill for $36.50 from the Ideal Pants Co., New York, for pants shipped by express and was notified by the agent that I had a package of pants at the office. I told him to keep it, as I had not ordered them. In about thirty days I received notice from the Ideal Pants Co. that I owed them $36.50. In about ten days I received notice that if I would accept the shipment they would dis- count it 20 per cent. I wrote them that I disliked wasting a stamp on such a nest of skunks as they were, but I would return it if they would send me a dollar for my trouble. They sent the $1. F, A. Thatcher. We hope every merchant who re- ceives any shipment sent him without authority stands pat on the $1 proposi- tion and refuses to return any shipment until $1 is first received. This is the only way this nefarious business can ever be broken up—by making it so ex- pensive that the shippers are made to see the evil of their ways by the un- profitableness of the schemes they un- dertake to carry out. Complaints come to the Realm re- garding Lee & Kirby, of Long Island City, N. Y., who are exploiting a lending library proposition. The scheme consists in securing the signa- ture of the merchant to an order in duplicate and then digging out without leaving the merchant a duplicate of the order; also in erasing the pencil marks which have been made over objection- able portions of the contract by the agent as soon as he decamps. The house then refuses to send the mer- chant a copy of his order and the books forwarded by express are not in con- formity with either the contract or the representations of the agent. The lat- ter states a list will be sent the mer- chant from which to make selections, but instead of doing this the house sends a selection of junk which bears no resemblance to the glowing prom- ises of the agent. Any merchant who has anything to do with this house is pretty likely to have occasion to re- gret his action as long as he lives. Continuing its campaign against misleading advertisers, the Federal Trade Commission during recent weeks effected settlement by stipula- tion of three cases wherein sales com- panies advertised products as coming from their own mills when in fact they owned no mills. The object of such advertising was to lead buyers to be- lieve they were dealing directly with factories and eliminating middlemen’s costs. One rug firm heralded this: “Direct from our looms to your rooms at 40 per cent. savings,” and “Order your rugs from ____ Mills, the largest and oldest rug manufacturers in the world dealing direct with the home.” A company selling and distributing clothing used the word “mills” in its advertising and on its letterheads and bills. This company at no time owned, operated or controlled a factory. Orders for men’s clothing were taken by a concern which advertised that it MICHIGAN TRADESMAN made the suits in its own mills. Asa fact the company took measurements then had the clothes manufactured in various mills which it did not own, operate or control. All three of these companies signed stipulation agreements to the effect they would discontinue representing themselves as manufacturers when in truth they had no factories. Four men and a corporation in Chi- cago have been ordered by the Fed- eral Trade Commission to discontinue misrepresentations that toilet articles and cosmetics sold by them are com- pounded in their own laboratories un- der supervision of a noted physician, designated as “Dr. S. J. Eagan,” or that the so-called doctor is the orig- inator of the formulae for these prep- arations. “Dr. Eagan” and his special prepara- tions for obtaining beauty and health of the skin and hair were widely ad- vertised in prominent periodicals but the commission found that no doctor named Eagan or any other physician had been connected with the respond- ents in their enterprise. Neither were the respondents’ toilet preparations compounded in their own laboratories as they claimed, the com- mission found and also revealed that the company owned or maintained no laboratories or factories but purchased all toilet articles sold by them directly from manufacturers. The manufactur- ers, not the respondents, originated and supplied the formulae, it was es- tablished. The respondents were charged w:th unfair competition in interstate com- merce in violation of Section 5 of the Federal Trade Commission act and ordered to cease and desist from such practices. Respondents are named as follows: Leroy A. Kling, John E. Weddell, William R. Durgin and Cecil Widde- field, of Chicago, designated as co- partners doing under the trade names and styles of “Dr. Eagan Manufactory;” “Dr. S. J. Eagan;” “Dr. Eagan Laboratory,” and “Pharmaceu- tical Products, Ltd.” The Kling-Gib- son Company, a corporation, of Chi- cago, said to have handled the adver- tising and financial arrangements of and to have participated in earnings of the enterprise, is also a respondent. The chimerical physician, “Dr. Eagan,” was said to have originated private formulae for such lotions, cos- metics and toilet preparations as “Dr. Eagan’s Magic Gloves;” “Remedica- tor;’ “Dr. Eagan’s Hand Tissue Build- er;’ “Dr. Eagan’s Skin Whitener,” “Dr. Eagan’s Medicated Soap,’ and “Dr. Eagan’s Lotion Depilatory.” business It was claimed that the magic gloves if worn for one night, would beautify, whiten, soften and make smooth the hands, removing all freckles and dis- colorations and making the hands fresh and young-looking. The “Remedicator’ was advertised as a solution to be applied to the Dr. Eagan gloves to remedicate them when necessary. : The “doctor’s” hand tissue builder was represented as a deep tissue build- er, rich in tissue nourishing properties capable of building up the hands and rounding out the contours. It was also credited with the capacity to ren- der the skin fine and firm so as to de- velop the hands to a youthful fullness. Times change and so do the meth- ods of swindling. The old-fashioned confidence man has been superseded by the up-to-date swindler. Traffic is no longer in gold ‘bricks but in ques- tionable “securities.” As the theory of simply hoarding one’s savings is being discarded by the thrifty, so are the swindlers ceasing to look wholly to the credulous with a wallet of cash and are soliciting the holders of good stocks and bonds. It is well to remember: First, if you keep your stock certifi- cates or your bonds in a secure place, such as a safe deposit box, they are far less likely to be lost or stolen. Second, before you sign your name on your stock certificate or on your bond, or execute any power-of-attor- ney in connection therewith, be sure that you know what you are doing and why. Once you affix your signature, or execute power-of-attorney, such act makes the instrument salable by who- ever has it in his possession. Obvious fraud is rarely dangerous. It is the plausibility of a swindle that enables it to succeed. To get your money, the swindler must first get your confidence. Back of the dishonest salesman is usually found a crooked brokerage or- ganization, sometimes known as a “bucketshop,” featuring good address, impressive offices, trained salespeople, unlimited telephone and_ telegraph facilities and attractive “literature.” The swindler specializes in three major activities. Most frequently he offers the “securities” of an existing corporation the assets or prospects of which, however fantastic, form a tang- ible basis on which to erect promises of big profits such as: impoverished factories, sterile oil leases, barren min- ing claims, secret formulae or process- es, questionable patents, or doubtful franchises. The swindler, as a real estate oper- ator, is an expert in booms in which some people have profited. He spec- ializes in developments at fictitious prices. He accepts worthless “securi- ties” (plus cash) for worse land and is equally alert to sell boom-blighted land for bad “securities” (plus cash). Among the less tangible devices cal- culated to appeal both to thrift and the desire to get something for nothing are unsound investment trusts, irrespons- ibly managed and promising excessive interest; unsound mortgage loan or- ganizations; schemes to reload the stockholders of projects that are fail- ing, and the promotion of mergers of corporations that have failed. The swindle salesman is an expert in generalities. He is an astute student of human nature. He is impartial in his choice of victims. The well-to-do individual, if unprotected by the facts, falls prey to the promoter as easily as does the wage-earner. The swindle salesman varies his arguments to suit his prospect, but soon or late, the assurance of “big January 25, 1928 profits” will emerge from the seeming confusion of words. This assurance, skillfully played upon, dazzles the in- dividual, confuses his reason, weakens his resistance and leads him to event- ual disaster. According to the swindler, the op- portunities he presents will not wait. The prospect must act now or never. Big names, like “big money,’ are the swindler’s magic. He uses the names of prominent people with impudent daring. He vividly compares his own doubtful promotion with legieimate business successes. He cleverly tells of the neighbor who acted on his ad- vice and made some “easy money.” He dilates upon the “prestige” of the “bucketshop” he represents. He “sells” himself. To the doubtful prospect he presents alleged expert reports. He marshals impressive figures, unembar- rassed by the fact that they do not ap- ply to the scheme he is boosting. To bolster confidence he hints at an early listing on a recognized stock exchange and having gone thus far into fiction brazenly assures his victim of a forth- coming rise in price and a ready mar- ket. The swindler knows that some in- dividuals are influenced by prejudice. “Put something over Wall Street,” he suggests; and while condemning the “big fellows” he tempts the victim to try the very methods he attacks. “Take a chance; you may win,” he says. And the individual thus betrayed launches into blind and hopeless speculation, in which he takes the chance and the swindler takes the profit. Many a hard-earned dollar is lost in a fraudulent enterprise just because the salesman cunningly holds forth the expectation of a good job for the in- vestor. So diverse are the schemes of this sort and so subtle is their appeal that frequently the individual, prompt- ed by a feeling that in secrecy lies his protection, does not ask for the facts until it is too late-—Better Business News. —_>->—___ Popular Priced Men’s Robes Selling. In men’s robes the popular-priced lines are selling exceedingly well for this time of year. Flannels, terry cloths, pongee silks, printed silks, rayons and tub silks are wanted for immediate delivery. Beach coats in high colors and vivid floral patterns are replacing the conservative stripes and monotones of last Fall. Imported fabrics in brocades, ratines and moire are more active in dark colors, while other materials are being sold in light shades. Cords and very narrow belts are replacing the wide sashes formerly. —— > >____ No Use Running. He was calling on a party who had a little girl about four years old, who was soon tired of the conversation and curled up in the large chair with her kitten. Soon the cat was purring very low and it brought forth this remark: “You're parking now—why under the sun don’t you switch off your engine?” —~++.__ Buying a padlock for the stable where a horse has been stolen is good for the padlock business, used + ¢ * a a . ee OE Tin a *« a sey “sit ‘ xs eat eet ccs: alty susie hh be ’ ‘ ‘sagen a ee . ee ‘ ¥. eae « « 33 «4 if » January 25, 1928 OO ———K————— MICHIGAN TRADESMAN One of the Greatest Retail Programs Ever Assembled 0 ESO CSS... The Second Better Merchandising Conference and Exposition Book-Cadillac Hotel - Detroit February 15 - 16-17 Six Nationally Famous Merchandising Authorities WILLIAM NELSON TAFT, famous editor of the Retail Ledger, Philadelphia, and one of the most forceful and interesting speakers in the country “What 1928 Holds For the Retailer.’’ “JACK’’ WOODSIDE, general manager of The Western Company, Chicago, has a marvelous talk that every merchant should hear. The subject “Planned Selling.’’ PAUL T. CHERINGTON, director of research, the J. Walter Thompson Company, New York, former professor of advertising at Harvard University, and a splendid speaker will tell us, ‘‘What Research Reveals About The Retailers.’’ C. W. FARRAR, president of the Excelso Products Co., Buffalo, and nationally famous speaker, will ably discuss, ‘‘Selling Without Price Knowledge.’’ RUSSELL G. CREVISTON, of the National Trade Extension Bureau, Evansville, real student and speaker, will discuss, ‘‘How You Can Merchandise Your Business Better.’’ T. K. KELLY, Editor of Kelly’s Magazine, Minne- apolis, known to every retailer as a forceful and interesting speaker, will again address the Con- fe.ence. Mcre Than Twenty-five Well-known Merchants. FRED ANDERSEN, the ‘‘Miracle Merchant’’ of Cozad, Nebraska—a real star in the general mer- chandising field, will speak on, ‘‘How To Build a $360,C00 Annual Volume in a Town of 138€0.’’ W. E. SCHMALFUSS, Store Manager for Zion City Institutions and Industries, Zion City, Illinois, has a very interesting story about a unique business in a unisue city. His subject ‘‘How to Increase Your Sales.” CHARLES CHRISTENSEN, of Saginaw, a hard- Ware man, a grocery man and also sells notions, former President of the state merchants associa- tion will speak on, ‘‘How the Home Owned Store Can Increase Its Business.’’ This is a subject we are all interested in, BRUCE WIGLE, famous plumbing and heating con- tractor of Detroit. Mr. Wigle has built a most successful plumbing business and we are sure he will have a most interesting subject. In addition to all of these we will-also have Mr. A. K. Frandsen, of Hastings; Sidney M. Netzorg, of Battle Creek; C. L. Glasgow, of Nashville; R. A. Chandler, of Sylvania, Ohio; Dan Houser, retail druggist of Detroit, and many others whom you should hear, Nearly One Hundred Interesting Exhibits The Exhibits will be move interesting than ever and will also be educational. Among these will be a model retail grocery store planned by Lee & Cady. The following are the Exhibitors: Annis Fur Post Buhl Sons Company Burnham, C. J. & Son Camill Neckwear Company Carey Company Davidson Bros, Minto, Geo. F. & Co. Detroit Suspender & Belt Michigan Drug Company Co. Michigan Mutual Liability Detroit Show Case Co. Co Detroit Wholesale Furni- ture Co. Edson, Moore & Co. Elliott Addressing Ma- chine Co. Farrand, Williams & Clark Finsterwald, C. A. Co. Gallagher, E. B. Co. Glick-Freeman Company Griswold-First State Bank Harvey Sons Co., A. Industrial Cap Mfg. Co. Kiddie Kover Mfg. Co. Krolik & Co., A Lee & Cady Michitan Be!1 Telephone Co. National Sugar'Refining Co. Polk, R. L. & Co. Sales, Murray W. Co. Shetzer, I. Standart Bros. Hdwe. Corp. Small-Ferrer Co. Starr, M. & Co. Wetsman & Shatzen Druggists WILLIAM NELSON TAFT Dry Good Stores Bakeries Eight Trade Meetings Hardware Stores Plumbers Clothiers Grocers Furniture Merchants ENTERTAINMENT TOO! For You and Your Wife Wednesday evening, February 15th, for all of those who register for the Better Merchandising Conference. If you bring your wife, of course there will be no extra charge. Thursday evening, February 16th, Banquet and Entertainment. An outstanding speaker will be with us. There will be many prominent guests, including Eddie Rickenbacker, famous flying ace. Dancing after the Banquet. Tickets for the Banquet will be $3.00 per person. There will also be a special program of enter- tainment for the Wives at no extra cost. A Frolic DON'T MISS THIS MEETING! Registration Fee For Entire Event is Two Dollars (not including banquet) Send in your reservation Today to Better Merchandising Conference Book-Cadillac Hotel Detroit ER SERPENT ee ; i ‘ Fs t 4 MOVEMENTS OF MERCHANTS. Manistee—R. Lorenz succeeds Ernest Miler in the grocery business at 86 Division street. Detroit—Ben Gould, shoe dealer at 15902 Livernois avenue, has filed a pe- tition in bankruptcy. Detroit—Joseph Sax, 5418 Russell street, boots, shoes and findings, has filed a petition in bankruptcy. Simock suc- Entrican—Doone B. ceeds Mrs. G. A. Smith in the grocery and general mercantile business. Battle Creek—P. H. Mykins suc- ceeds Wilbur R. Fink in the grocery business at 420 West Main street. Ca'umet—Peter J. Mitchetti succeeds Hazen R. McPhail, proprietor of the Bee Hive Shoe Store, in business. Grand Rapids—General Equipment Co., 18 North Division street, has changed its name to the Home Utility Co. Wavland—James Vis & Son, recent- ly of Grand Rapids, have engaged in implements, tractors, etc., business here. Nashv'l'e—Samuel J. Couch. recent- ly of Hastings, succeeds Lee Prine in the restaurant and billiard parlor busi- ness. Detroit—The Chene St. Store, 5506 Chene avenue, boots, shoes and findings, has filed a petition in bankruptcy. Detroit — Gordon’s Certified Ice Cream Co., 1558 Wnder street, has increased its capital stock from $50.000 to $100,000. 3attle Creek—The Mahoney-Dreher Co., 16 East Main street, dealer in clothing, has changed its name to the Ford R. Mahoney Co. Bedford—George Wilbur has so'd Bargain his grocery and meat stock to Floyd Overpacker, who will continue the business at the same location. Marion—Thieves entered the dry goods and clothing store of A. L. Dry- er and carried away some clothing and the contents of the cash drawer. Vicksburg—C. B. Cretzinger has sold his store building and drug stock and fixtures to E. C. Hunt and B. J. Cooper, who have taken possession. Industrial Works Washington 3ay Citv—The Sales avenue, has changed its name to the Industrial tion. Ishpeming—A. R. Meens, proprietor Corporation, 135 3rownhoist Sales Corpora- of the Ishpeming Creamery, has sold it to Leonard Kandelin and George Hill, who have taken possession and will continue the business under the same sty'‘e. Hillsdale — Borton’s Bakery has completed the remodeling of its build- ing, installed new counters. show cas- es, tables and chairs. The kitchen and bakeshop have been enlarged and made modern. Kalamazoo—Greene’s Drug Store, No. 3, at the corner of Davis and West Walnut streets, opened for business Jan. 17, under. the management of Nei! Coburn, who also owns an interest in the business. Saginaw—Andrews Bros., wholesale fruit dealers of Detroit, are erecting a modern warehouse at the corner of Hayden and Franklin streets, which MICHIGAN TRADESMAN they will occupy with a branch plant as soon as it is completed. Detroit—The Bagley Shop, Inc., 160 Bagley avenue, has been incorporated to deal in men’s clothing and furnish- ings, with an authorized capital stock of $50,000, $10,000 of which has been subscribed and paid in in cash. Grand Rapids—The Manufacturers and Builders Supply Co., 240 Front avenue, S. W., has been incorporated with an authorized capital stock of $50,000, $40,000 of which has been sub- scribed, and $20,000 paid in in cash. Douglas—C. Mast & Co., who re- cently removed their general stock to Hartford, have decided to re-engage in business here. They have leased the McDonald store building, in which they will install a dry goods and shoe stock. Grand Rapids—The Wyoming Lum- ber & Fuel Co., Wyoming Park, has been incorporated with an authorized capital stock of $100,000, of which amount $73.000 has been subscr‘bed, $18,000 paid in in cash and $55,000 in property. Grand Rav'ds—The Sanitary Wiping Rag Co. 516 Letiller street, S. W,. has been incorporated to deal in rags at wholesale and retail. with an authoriz- ed capital stock of $25,000, $10,000 of which has been subscribed and paid in in cash. Mattawan—C. F. Hosmer has closed ott his veneral stock and retired from bus'ness. Mr. Hosmer has been a reg- ular reader of the Tradesman for the past eighteen vears and expresses great resret over his nart'nge company with the publication. Flint—The Rogers-Mahoney Co., 625 South Saginaw street, has been incorporated to deal at retail in ready- to-wear clothing for men and women, with an authorized capital stock of $30,000, $10,000 of whch has been sub- scribed and paid in in cash. Detroit—The Fair Chain Stores, Inc., 11620 East Jefferson avenue, has been incorporated to deal in clothing, house- hold goods, etc., at retail, with. an author zed capital stock of 500 shares at $10 per share, $5,000 being sub- scribed and paid in in cash. Marquettce—A. O. Smith, Inc., has leased the store building at 137 West Wash ngton street and as soon as it has been remode’ed, will occupy it with a stock of men’s clothing and furnishings. The store will be under the management of A. O. Smith. Bentley—The Bank of Bentley, a private bank owned by W. H. Aiken & Co., has closed ‘ts doors, but arrange- ments have been made to pay all de- positors in ful] through the First State Bank, of G'adwin, some of whose stockholders were owners of the Bent- ley bank. Saginaw—The Grover Coffee Stores, Inc., 426 Water street, has been in- corporated to deal in coffee, tea and provisions at wholesale and retail, with an authorized capita! stock of $50,000, of which amount $30,000 has been sub- scribed and paid in, $100 in cash and $29,900 in property. Ypsiant‘'—The H. R. Scovill Co., Adams and Jarvis streets, has merged its business into a stock company un- der the style of the H. R. Scovill Lum- ber Co., with an authorized capital stock of $80,000, all of which has been subscribed and paid in, $2,057.98 in cash and $77,942.02 in property. Ishpeming—The firm of Rowe & Ball, which for the past year has con- ducted a retail grocery and market business on Main street, has been dis- solved, Mr. Ball retiring from the busi- ness. Mr. Rowe, who is now the sole owner, was for several years the man- ager for the Ishpeming Co-Operative Society. . Lansing—R. W. Hoisington, presi- dent and general manager of the Mt. Hope Coal Co. has sold all of his holdings in the company to Roy Ladu, who has been connected with the com- pany for the past few months. Mr. Hoisington will go to Florida for the remainder of the winter, in an effort to regain his health. Lansing—Ernest F. Foster, Kalama- zoo and River streets, has merged his automobile, etc., business into a stock company under the style of the E. F. Foster Co., with an authorized capital stock of $100,000, of which amount $60,000 has been subscribed and paid in, $1,528.69 in cash and $58,471.31 in property. Three Rivers—George T. Avery & Son have sold their grocery stock to Mariette & Titta, who have consoli- dated it with their own grocery stock. The Elder Avery established himself in the grocery business forty-six years ago. Fifteen years ago he took his son in partnership with him. He has al- ways enjoyed a good trade, but feels that he is now entitled to a short rest, hefore re-engaging in some other line of business. He expresses great regret over parting company with the Trades- man, which he has taken many years. New Buffalo — The New Buffalo State Bank has taken possession of its modern new bank building which it just completed. Ishpeming—Albert A. Bashaw, who for a number of years has been in charge of the local store of the Gately- Wiggins company, has tendered his resignation and will depart within a few weeks for Flint, where he will be connected with a large retail furniture company in a managerial capacity. Mr. Bashaw is to be succeeded here by E. J. Stevens, who for the past ten years has represented the company as a solicitor in the Ishpeming district. He recently purchased an interest in the ownership of the local store. He will assume charge of the selling and advertising and Leo Schilling will be in charge of the office. Mr. Bashaw entered the employ of the Gately-Wig- gins company here as a clerk, later heing placed in charge of the men’s furnishings and clothing department. Following the departure of J. M. Fitz- patrick to Flint, Mr. Bashaw succeed- ed to the managership. He has two sisters living in Flint. Manufacturing Matters. Detroit—The Lincoln Forging Co., 618 St. Antoine street, has increased its capital stock from $10,000 to $60,- 000. Saginaw—The Cal-Wood Specialty Co.. 1569 Gratiot street, drug sundries, enema nan daneannt duns niece January 25, 1928 has increased its capital stock from $10,000 to $25,000. Detroit—The Detroit Electric Car Co., 540 Piquette avenue, has been in- corporated with an authorized capital stock of $10,000, of which amount $2,- 500 has been subscribed and paid in in cash. Detroit—Madden Bros., Inc., 3775 Cortland avenue, has been incorporat- ed to do general manufacturing, with an authorized cap'tal stock of $5,000, all of which has been subscribed and paid in in cash. Detroit—The Atlas Pattern & Man- ufacturing Co., 1336 East Fort street, has been incorporated with an author- ized capital stock of $10,000, of which amount $4,500 has been subscribed and paid in, $3,000 in cash and $1,500 in property. Evart—The Evart Fibre Furniture Co. has merged its business into a stock company under the same style, with an authorized capital stock of $25,000, of which amount $13,050 has been subscribed, $3,000 pa‘d in in cash and $7,050 in property. Ho'land—The Lake Novelty Co. has been organized and is now running to capacity making a novelty to take the place of the standard flag sets which clamps to the radiotor cap of any auto- mobile. It is a miniature Uncle Sam with a flag in his hand. Benton Harbor—The Burgess Chem- ical Co., 1001 Pipestone street, has been incorporated to manufacture and sell chemicals, insecticide, at wholesale and retali, with an authorized capital stock of $2,500, all of which has been sub- scribed and paid in in property. Detroit—The Standard-Air-Cushion Tire Co., 25 Harper avenue, has been incorporated to manufacture and sell auto tires, with an authorized capital stock of $300,000, of which amount $250,000 has been subscribed, $50,000 paid in in cash and $150,000 in prop- erty. Grand Haven — The Upholstery Shops, Sixth and Madison streets, has merged its business into a stock com- pany under the same style, with an authorized capital stock of $75,000, of which amount $36,000 has been sub- scribed and paid in, $9.500 in cash and $26,500 in property. —_——_>+.____ Glass Trade Awaits Buying. Market conditions in flat glass did not change materially during the week, according to the American Glass Re view. With jobbers’ stocks depleted, the publication adds, it would seem inevitable that some new business of encouraging volume is bound to de- velop within the next week or so. Quite a few enquiries have been re- ceived for window glass lately and give promise of a turn for the better in this end of the industry. Distribu- tion of plate glass showed some im- provement. —_+-~<__ H. Jaffe, of Ann Arbor, renews his subscription to the Tradesman and writes: “I enjoy the Tradesman as much as anything I read, and always find it a great helper.” —_+++__ The editor is the keeper of the con- science of his paper and should not try to put it in his wife’s name. omen, O — a ) January 25, 1928 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 6.50 and beet granulated at 6.30. Tea—The market has recovered a little activity, speaking of the first hands business, but there is still no boom by no means. The general un- dertone of tea is firm and prices are high, in fact, many things are so high that buyers hesitate to ‘take what they do not immediately need. All the mar- kets are not firm, however, Ceylons, Indias and Javas are rather easy in foreign markets and this has affected some holders’ prices on this side. Coffee—The past week has marked considerable firmness in ‘the whole Rio and Santos line, due to firmer news from Brazil. Possibly all grades of both of these coffees are 4 cent higher than a week ago. Business is pretty active and the market is in better shape from a sellers’ standpoint than it has been in for some time. Mild coffees remain unchanged for the week. The jobbing market for roasted coffee _ course closely watching the green market, but has not generally changed since the last report. Canned Fruit—Most of the fruit packs are firm, with apples leading. California peaches and apricots are the least settled of all of the important packs and they can be had on a favor- able basis for shipment from the fac- tory. Low grade peaches or those of desirable counts are held with more confidence than other types. Canned Vegetables — Tomatoes are about the firmest thing in the list and show a strong advancing tendency, even in the larger sizes. Holders of tomatoes are very strong in their ideas, on account of light stocks in primary markets. California tomatoes are figur- ing to some extent, but they are also scarce. A good many people think that No. 3 tomatoes are due to be ob- solete in a little while. Peas are chief- ly interesting in standards which are seldom quoted, with extra standards taken as a substitute, but with little call for fancy sieves. The same prefer- ence as to grades is shown in corn. String beans have been taken so stead- ily from the cannery that No. 2s and No. 10s are harder to find and some of the larger canners in the South are holding for a premium as they refuse to meet competition. Pumpkin is in better demand for factory shipment, but asparagus is quiet with an un- settled tone at the source. Dried Fruits—The most marked change in values in California last week was the advance on some of the seedless types of raisins in bulk packed by the association. Package types have not been disturbed and some factors here do not expect much change in that line for some time to come. Bulk raisins were worked to an extremely low point and even at present figures the grower gets little for his fruit. California prunes were also fractionally higher in California on bulk and package types. Medium sizes are the firmest in tone. In the is| of Northwest 30s are doing better as they are about the only thing left and as they are comparatively cheap a con- centration of buying interest is putting packers in a better selling position. High grade apricots are closely sold out of packers’ hands. Standards can be had more readily than other grades, with extra choice the hardest to locate. Peaches are held firm by packers but on the spot they are not so well placed as old crop is still here to influence the range on new packs. Currants have ruled at former quotations as the mar- ket in Greece has been well maintained. Figs are in favor of the holder and manufacturers of bar figs are being compelled to pay full prices. Canned Fish—Price changes in the fish packs have been lacking. Pink salmon is one of the best sellers but the call is not important and is mainly for small blocks. It is cheaper here than on the coast, which localizes busi- ness. Reds are dull but holders will not make concessions in prices. Maine sardine canners are talking of higher prices on many styles of packing but the rank and file have not revised their quotations, although a few have done so. Stocks here are ample and while they are below the average for the sea- son, replacements are not important. Tuna is in fair jobbing demand. Lent is late this season and no buying for Lenten outlets has begun. Salt Fish—Salt fish distribution has increased somewhat since the first of the year, as retailers allowed their stocks to run low during the Christ- mas holidays and are now bringing them back to normal. One of the mildest Januarys in many years has an unfavorable effect upon the market, as it has limited the consumer movement and induced retailers to carry light stocks, which they have not pushed out to their trade. No changes in prices have occurred this week. Mack- erel remains firm on the desirable sizes and unsettled on the small counts. Beans and Peas—The firmest thing in dried beans is pea beans, which show an upward tendency. California limas are also a little firmer. The balance of the list is quiet, without change. Blackeye peas are also firmer than they have been for some time. Cheese—Offerings of cheese have been light during the week. The mar- ket has been steady in spite of the light demand. ‘Olive Oil—Stocks of all grades of olive oil in sight for the next few weeks are smaller than anticipated, but with larger supplies due after Febru- ary the distributing trade is confining its activity to immediate needs. All types on the spot are held firm owing to the difficulty in making replace- ments. Letters from Spain differ as to the probable course of the market. Some mention the large crop and ‘the prospects of more liberal supplies on a more favorable basis, while other posi- tions intimate that little change in the present basis is likely since farmers have sufficient funds to finance the carrying of their crop beyond the nor- mal period. Olives—The Cabo Villano has ar- rived and is now unloading a fair sized cargo of queen olives with a few lots of stuffed olives. A cargo of the latter is being loaded in Seville but it will be a month before it is available here. Old crop has been cleaned up closely and new crop is wanted for jobbing pur- poses, ‘creasing shipments. Pickles—4Dill pickles are in active demand, with an unsatisfied call for large sizes, which are practically off of the market. Salt pickles are firm, with stocks active for the season and with the market in excellent statistical position. With a moderate production it has been possible to have a close cleanup of carryover and the distribut- ing trade faces the most satisfactory liquidation in a number of years. Rice—While Southern rice markets again indicate a drift toward greater firmness and higher prices, the spot movement is limited and no revisions Stocks here for prompt delivery are lighter than in quotations are made. usual for the season, and the quality of rice in transit is also Distribution in the jobbing greater this week than recently, ventories are being completed and dis- subnormal. field is as in- tributors are giving more attention to their One of the situation ‘is the larger sales at retail, particularly through the chain stores. Syrup and Molasses—The business in molasses has ment during the week. Stocks are only moderate and are being held in firm control. Prices are steady to firm. The demand for good grocery grades stocks. favorable feature shown an improve- of molasses is at present excellent. Sugar syrup is firm on account of light stocks and good demand. On account of firm prices, buyers are only taking what they have to have, but in spite of this, business is good. Corn syrup is also firm in spite of a rather mod- erate demand. —_—_»~- + Review of the Produce Market. Apples — Baldwins, $2.25@2.50; Northern Spys, $2.50@3; Western Jon- athans, $2.75 per box; Rome Beauty, $3.50 per box. Bagas—Canadian, $1.75 per 100 Ib. sack. Bananas—7¥%2@8c per Ib. 3eets—$1.25 per bu. Butter—The market is sensitive and because receipts appear extremely to be in excess of the demand, prices have declined 1c, which gets butter below what it was a week ago. Job- bers hold June packed at 41c, fresh packed at 44c, and prints at 46c. They pay 24c for No. 1 packing stock and I2e for No: 2. Cabbage—$2 per 100 Ibs. for old; new from Florida, $4.25 per 30 Ib. crate. Carots—$1.25 per bu. for old; new from Texas, $1 per doz. or $4.50 per crate. Cauliflower—$3.50 per doz. Celery—25@60c per bunch accord- ing to size; Extra Jumbo from De- catur, $1.25. Ce'ery Cabbage—$1.25 per doz. Cocoanuts—-$1 per doz. or $7.50 a bag. Cucumbers—Indiana hot house, $4. Dried Beans—Michigan jobbers are quoting as follows: € FE Pea Beans 2. 8. $6.75 Light Red Kidney —-.---------- 8.00 Dark Red Kidney -_-.__-_--_-_ 7.85 Eggs—The egg markets have been following the usual tendency of Janu- ary to find lower levels with the in- The market is likely to be considerably a matter of weather conditions for a while, the storage holdings not being heavy enough to control the situation, since they are less tham those of last season by fully 100,000 cases. have been rather sharp in January but Price declines showed a tendency to hold better by the middle of the month. Local job- bers pay 4lc for strictly fresh. Local storage operators are all sold out. Grape Fruit — Florida commands $5@5.50 per crate, according to size and grade. Green Onions—Chalotts, 90c per doz. Lemons—Quotations are now as fol- lows: 300 Sunkist 2 $10.00 S60 Sunkist 925550202) 10.00 360 Red Ball 2) 9.50 300 Red Ball. 9.50 Lettuce In good demand on the following basis: Arizona Iceberg, 4s, per bu. ~-_-$4.00 Hothouse leaf, per bu _..__._ 2.25 Onions—Span‘sh,' $2.75 for 72s and 50s: home grown command $2.25 for white or yellow—both 100 Ib. sack. Oranges—Fancy Sunkist California Navels are now on the folowing basis: 10) $4.75 6 2 M0 5.75 WG 92 6.25 )) ee 6.25 IG 6.25 2 6.25 288 ee 575 Red Ball, 50c cheaper. All sizes of Floridas are selling at $6. Peppers—Green, 50c per doz. Potatoes—The market is quiet on the basis of $1@1.10 per 100 ‘bs. generally over the State. Poultrv—Wilson & Company pay as follows: bieawy towls 220000) 22¢ Light fowls 2 17¢ Freavy Broilers 2.0 8) 25c Broilers 92 18c bunches for Light W. FE. Radishes—75c per doz. home grown hot house. Spinach—$2.25 per bu. Sweet Potatoes—$1.75 per hamper for ki'n dried stock from Tennessee. Tomatoes—$3.25 for 10 lb. basket of hot house; $1.25 per 6 Ib. basket from Caltt. Veal Calves—Wilson & Company Nay as follows: Bancy 220 18 Good Ce cea oe aca cael a alas l6c Medium 222 22 13c Poer oo 10c ——_—_ >< —__—§_ Hides, Pelts and Furs. Green, No. 1! es oe 18 Green. No. 2 - ee Crea. No. ! 2 19 Cured. No. 2 _ Ue Gatiskin. Green. No. 1 ae Calfskin, Green. No. 2 9. ae Calttekin, Cured. Vo. | _........... Fe Calivkin. Cured, No. 7... Horse. No. boo 6.09 Horse, No: 2 ..-.. poe ee Pelts Bamps 220 50@1.25 Sheariines 2 25@1.00 Tallow. Ee 07 No. 1 LU. 07 No. 2 06 Wool. washed, wedinm __.......... @33 Uinwashed: rejects 2.00 @25 Unwashed, fine ...0 00 @30 Fox. No Tt baree 2 $15.00 Nei t: Weer: 200 ee 12.00 No... tf Smal. 10.00 Skunk TNO ee $2.00 INO, 3 1.50 IN a 1.00 NO -50 6 MICHIGAN TRADESMAN January 25, 1928 Comprehensive Plans For the Mer- chandising Conference. Detroit, Jan. 24—The Better Mer- chandising Conference and Exposition set for Feb. 15, 16 and 17 in Detroit, under the auspices of the Better Mer- chandising Association and with the Wholesale Merchants Bureau of the Detroit Board of Commerce acting as hosts. will have one of the greatest re- tail programs ever arranged for a con- ference of retailers. he conditions which are forcing so many independent retailers out of the parade are mostly surmountable and have a_ solution. Some merchants continue to succeed, while many others fail to keep in step and go under. One of the best meth- ods of ascertaining how to sell more merchandise and to meet such condi- tions will be presented at this big three-day affair, where a program of carefully chosen, outstanding authori- ties are scheduled to speak on and dis- cuss these very questions. Those who attended the first Better Merchandising Confergnce last March in Detroit were unanimous in stating this was a real success. Many said the program could not have been bettered and many openly doubted that it could again be duplicated. But it is felt by the committee that the 1928 program is measurably stronger than even that of 1927. Among the _ outstanding names on the general sessions are the following: Fred W. Andersen, known as the Miracle Merchant of Cozad, Nebr., whose story reads almost like a tale from the Arabian Nights. He will tell “How I built a $300.000 volume of business in a town of 1300.” Jack Fanning, manager of the West- ern Company, Chicago ‘will give his famous talk on “Planned Selling.’ Pau! T. Cherington, formerly pro- fessor of marketing of Harvard Uni- versity and now director of research with the J. Walter Thompson Co., New York City, tells “What Research Reveals About the Retailer.” William Nelson Taft, editor of the Retail Ledger, speaks at the onening session on Feb. 15 on “What 1928 holds for the retailer.” W. E. Schmalfuss, store manager of the Zion Industries, Zion City, IIlL., speaks on “How tto Increase Your Sales.” Russell C. Creviston, of the Trade Extension Bureau, Evansville, Ind., deals with “How You Can Merchan- dise Your Business Better.” T. K. Kelly, editor of Kelly’s Mag- azine and president of the Kelly Sales System, Minneapolis, speaks on “The Importance of Advertising in Develop- ing Sales.” : Charles Christensen, well-known Michigan retailer, speaks on “How the Home-Owned Store Continues to Sell Merchandise.” There will also be several others, equally qualified, who will speak on merchandising problems, such as unit control. Many leading merchants of Michigan will speak and lead discus- sions in the eight trade or group ses- sions scheduled to be held and which is h-- no means a minor part of the Conference. These will include drugs, plumbing, hardware, dry goods, gro- ceries, furniture, bakeries, etc. Win- dow trimming demonstrations will be conducted each afternoon at 4 o’clock. These proved of much interest last March to attending retailers. In the entertainment features. be- sides the frolic and banquet, there have been special arrangements made for the entertainment of the ladies. Lead- ing Detroit ready-to-wear wholesale merchants, including Small-Ferrer, Inc. Lou Littman, J. B. Burrows and Annis Fur Post. will conduct a fashion show the evening of Feb. 15 at the Book- Cadillac, which will be well worth taking in. An attendance cup will be offered for the community sending the largest number of registrations, based on population and mileage. Last year this was won by South Lyons. Registrations should be made im- mediately for this affair. ‘Attention of readers of the Michigan Tradesman is called to the full-page advertisement of this affair, appearing on page 3 of this issue. If you have not received registration card and full particulars, better write headquarters Better Merchandising Conference, 300k-Cadillac Hotel, for same. S. E. Sangster, Director of Publicity. Sketch of the Shrimp Industry in Florida. St. Augustine, Florida, Jan. 21—The shrimp industry was originally started in Fernandina, Fla., about twenty years ago. At that time only a few boats were involved in the business. At the present time they number approximate- ly 600. The shrimp, like all other fish, move constantly along the coast, which makes it necessary for the boats to follow if they wish to get large catches. The territory in which the shrimp is found includes the states of North Carolina, South Carolina, Georgia and Florida. The main reason they are not found in the waters farther North is because the ocean bottom becomes rocky, and shrimp exist only in that part of the ocean which has a smooth and sandy bottom. During the fall and summer months the shrimp travel Northward. At that time the shrimp houses are opened in South Port, N. C., Beautort, S. C., Port Royal, S. C. Savannah and Brunswick, Ga. As the climate be- comes cooler the business. centers around Fernandina and St. Augustine. The end of the season, which is around April and May, finds most of the boats in New Smyrna, Fla., which is at the present time the most Southerly locat- ed shipping post. In catching the shrimp trawling nets are used, the largest being about seventy-five feet in length. When the boats reach the fishing grounds the nets are let out full length and slowly dragged for about two and one-half hours, then pulled in by a hoisting ma- chine. The shrimp is then assorted from the other fish and sea scrap which is also caught in the net and is de- posited in the hatch of the boat. Three -r four drags is about all that one boat makes in a day. The average catch of one ordinary sized boat when the shrimp is running plentifully is from twenty-five to fifty bushel per day. ‘One bushel of shrimp weighs fifty pounds. The boats leave for the fishing grounds at sunrise and usually do not return until late in the evening. As soon as they dock the shrimp is unload- ed and weighed, then thrown on huge tables. where colored help is employed to take the heads off. The remaining part of the shrimp is thoroughly wash- ed, and packed in gum barrels wit ground ice, then shipped to Northern markets, the majority to Fulton Mar- ket, New York City. Fishermen receive 2 cents per pound for the shrimp they catch. The aver- age value of a barrel of shrimp con- taining 125 pounds is from $20 to $25. iL. Winternitz. —~+22___ Doing a Great Work. Battle Creek, Jan. 24—1 heartily con- gratulate you on the splendid article of Mr. Fredericks in the Tradesman on the chains. I wish everyone in the country could read it. I have asked many of my friends and customers to send for a copy of the paper. Several have read it while in my store. The Tradesman is certainly doing a great work for the good of all. C. N. Kane. — ++ >___ But few people ever get so full of emotion that they have no room for dinner. Our Lowly Match Has Rounded Out a Century. A hundred years ago in the peaceful little town of Stockton-on-Tees, Eng- land, a druggist whose hobby was chemistry began to dabble in a strange mixture. He had the idea that a bet- ter means for obtaining a light than the clumsy, old-fashioned tinder box could be discovered. The result was a preparation of chlorate of potash and sulphide of antimony which he named “percussion powder” and placed on sale in his shop. It took fire readily but still was not exactly the thing he had in mind. Then he conceived the no? tion of attaching the mixture to the end of a tiny stick, and the match was born. Within a century that match grew into a gigantic industry with fac- “tories the world over. How could John Walker, of Stock- ton-on-Tees, have imagined that by the time the centennial of his discov- ery arrived more than 6,000,000 matches would be lighted every min- ute throughout the world? How could he have guessed that a single ma- chine of American make would turn out 177,926,400 matches in a day. not loose and. ragged sticks but smoothly- finished, boxed and labeled for ship- ment? The story of the rise of the match during its comparatively short life to a position of probably the most used convenience in the civilized world is one of compelling interest, a tale of a growth that turned whole forests into tiny white splinters so that man might have the gift of fire at his in- stant command. The world’s consumption of matches has been placed roughly at 3,228,425,- 000,000 a year, with five a day a rea- sonable estimate per capita of popula- tion. A billion a day, it is said, are used in the United States alone. In England the annual consumption of matches is set at two hundred billion a year while the annual American out- put is three hundred billion. If the matches made each year were laid end to end they would reach a distance of 95,538,145 miles or almost 4,000 times around the circumference of the globe. The match, which one lights and throws away without a thought, has penetrated the deepest jungles known to man in the pockets of the explorer, and savage tribes have bowed down in wonder at the miracle-object from which flame shoots by a single mo- tion of the hand. Fire had in ancient times a host of worshippers. The fol- lowers of Zoroaster in the East regard- ed fire as a deity and the vestal virgins of Rome had their sacred flame in the shrine of the goddess who gave her name to a type of match which once was highly popular—the wax vesta. Only for the last hundred years, strange as it may seem, have we had at hand in the match the means of pro- ducing fire conveniently. When Walker’s “friction matches” went on the market as the crude an- cestor of to-day’s article, a rough piece of paper was provided with each box. This paper was folded and the match was pulled through it sharply, igniting its head. The price of the first match- es was a shilling a box, but within seven years a London dealer was ad- vertising “lucifer matches” at sixpencec for a hundred. In the shabby rooms of the poor folk of the neighborhood the first matches were made for Walker. He hired men and women to cut the splints, or sticks, by hand from blocks of wood and by hand they were dipped in molten sulphur and then tipped. Match making was a trade that could be practiced ‘by any one, with the re- sult that scores of private manufactur- ers went into the business in the tene- ment districts of London, operating in ramshackle buildings on dark streets with the menace of fire ever present. Many were the tragedies in those early days. But a deadlier peril than that of fire was to arise to take its toll of workers. Not until 1898 was the terrible menace of phosphorus necrosis banished from the factories. When yellow phosphor- us came in as the ignition maierial Walker's mixture disappeared from the scene. Although several European countries have claimed the first use of phosphorus, it was Dr. ‘Charles Sauria, of St. Lothair, France, who produced the new instant ignition in 1831. The “strike anywhere” match came _ into being, bringing with it a horrible in- dustrial disease. af The fumes of the yellow phosphorus entered the jawbone of the worker through defective teeth and brought about decay of the bone. Governments enlisted the best talent of their coun- tries in the battle to eliminate the necrosis peril and chemists experiment- ed with substitutes for the yellow phosphorus. In 1864 G. Lemoine pre- pared a new substance—sesqui-sulphid of phosphorus—which contained none of the deadly properties of the yellow variety. But for thirty-four years the solution was overlooked and it was not until 1898 that two French chemists, Sevene and Cahen, took out a patent on the Lemoine mixture, which ended abruptly the high death rate. During this century another sweep- ing change has taken place in the in- troduction of the safety match. It may seem peculiar that the safety match, which was first made by Lundstrom in Sweden in 1855, should have had a hard fight to attain a real popularity. The public ignored it on the premise that when the sandpaper was lost the safety match would be useless. Lund- strom had to think out some way of overcoming this apathy. That simple little object the slide box—with the sandpaper on its side—was invented and the safety match boomed. Nobody wants a match with a red, green, brown or blacck wooden stick or, in fact, of any other hue than white. The matchmakers found this out when they experimented with brown cedar and a variety of tropical colored woods in an effort to conserve their wood supply. Steuart M. Emery. —_»-.—___ Nothing Left. Judge: Have you anything to offer to the court before sentence is passed on you? Prisoner: No, judge. I had ten dollars, but my lawyer took that. January 25, 1928 MICHIGAN TRADESMAN , alee. Seg ot > 5 et 2 = + phates EERE fie. Representing Vast Facilities No investment question, however simple, should be lightly answered. Many questions are so complicated as to re- quire extensive facilities for investigation and research. To both the large and small investor, Howe, Snow & Company, Ince., offers unusually complete and efficient service on every conceivable investment requirement. Our private wires make this service remarkably quick, our widespread connections and affiliations make it depend- ably authentic, and a house policy of thoroughness and courtesy makes it pleasant to employ. Our representatives will gladly put these broad facilities into action for you at any time. There is absolutely no obligation or any charge. If you wish information or desire to buy or sell any securities, listed or unlisted, we will appreciate the opportunity to serve you. Howe,Snow & Company, /nc. Investment Securities Grand Rapids Fourth Floor, Grand Rapids Savings Bank Building NEW YORK BOSTON MINNEAPOLIS CHICAGO PHILADELPHIA SYRACUSE DETROIT SAN FRANCISCO ROCHESTER, N, Y. MICHIGAN TRADESMAN January 25, 1928 MAY GOOD COME OUT OF EVIL The taking of a death-chamber pho- tograph of Mrs. Ruth Snyder by a photographer. for the New York Daily News and its publication by the News and some of its c ient newspapers are stirrng an unusual amount of discus- son. In Editor and Publisher there appeas this week a characteristically the man who made the picture betrayed the confidence of the prison warden and that his deceit has brought re- proach upon American journalism. Journalistic ethcs have received some rather serious blows within the last twelvemonth. The obtaining and publication of advance copies of Gov- ernor Smith’s statement on Catholi- cism was the first. Hearst's reprehen- sible forged Mexican documents was the second. The ob- tainng of the death-chamber picture was the third. There is more than a little truth in Editor and Publisher’s dec aration that these purely commer- cial views of journalism “must inevit- ably lead to public regulation.” Yet viewed purely pragmatically there is another aspect of the Snyder p.cture. However just may be the con- demnation of the breach of faith in obtaining it, however properly its pub- lication may be denounced as a viola- tion of public decency and an intrusion upon the rights of the wretched prison- er herself, it is not unprofitable to ask whether the ult'mate effect of the picture’s publication made for good courageous editorial saying that publication of ort L No one can compute this exactly, of course. No one can say how far the public interest in the picture was sheer- ly morbid. Yet it is our belief that this incident has in it at least a res due of good. The picture made those who saw it face vividly the actualities of capital punishment. It compelled realization of what the death sentence means. If we are to hold to the prin- ciple of “a life for a life’ — as the Tradesman believes we must for some time to come—we now have an exhibit to help us to understand what we are about. Truth has a strange way of finding its path to the open air from beneath a morass of unworthy motives and un- ethica' acts. It has done so in th’s For good or ill we have had it May good come out case. set before us. of evil. WORK IS ALREADY HISTORIC. Now and then there is a man ‘with whose name is connected some single achievement sufficently notable to place him among the immortals. Such a man was George W. Goethals. Enough for h‘s epitanh is the brief phrase, “Bui'der of the Panama Canal.” His* part in that prodigious under- : taking was somewhat- spectacular, ow- ing to the circumstance that more than one engineer had been baffled by the complicated d fficulties, physical and polical,- which the task presented and by the further circumstance that he conquered these difficulties only af- ter being invested dictatorial power. It is only fair to the men who preceded him to say that he benefited by their experience. It is only fair to with his memory to say that probably he was the only one of the list who coud have driven the project through so rapidly and so successfully. For seven years one of the almost daily staple topics in the newspapers was the progress of the canal. At jre- quent intervals there were reports of how many cubic yards had. been ex- cavated. Breaking the record for a week, a month or a year became as exciting as the breaking of an aviat?on record to-day. Yet it seemed impossi- ble that the time wou!d ever come when there would be no more digging and when the passing of vessels through the canal would be an ord nary event. People had the sense of an end- ‘ess task, a modern labor of Sisyphus. But long before the death of its build- er the seemingly impossible had hap- pened. The Panama Canal had become a commonplace. In the desth of General Goethals we lose a figure hose work, a'though re- cent, is already historic. LOOK FOR SMALL DECLINE. By limiting their forecasts to a pe- riod of three months, the committees in each industry that estimate ship- ping requirements and subm‘t them to the railroads naturally come a good deal closer to developments than pred ctions nothing less than a year and are often based on litte more than hope. For the first quarter of this year the com- bined reports on numerous commodi- ties indicate a decrease in car loadings of 2.3 per cent. under the first quarter of 1927. As the first of last year made the best showing of the entire twelve months, the decrease ex- pected this quarter is not serious. It is worth noting that the automobile producers anticipate an increase of 12.5 per cent. Most of the building ma- terial commodities are in the increase actual those whose cover three months column. Iron and steel shippers, how- ever, are not so sanguine and foresee a drop of 1.4 per cent. Coal, another barometer, is also figuring on a de- crease of 6.1 per cent. The largest of the expected decl'nes are in cotton and its by-products, which, of course, is due to the smaller crop and curtailed activity in the cloth market. This survey of needs is not so opti- mistic as industria’ leaders have been painting the outlook, but it is more dependable and po‘nts to fair progress. An upset, if one comes, is more likely to spring from credit than from either rade or industrial conditions. UNIVERSAL MALADY. Having had occasion some time ago to lament the cursory attention paid to the ordinary cold in the head in the campaign against disease so vigorously waged by. medical science, we are dou- bly gratified to learn of the Chemical Foundation’s gift of $195,000 to enable the scient’sts of Johns Hopkins Uni- versity to study “the origin, nature and possible cure of the common cold.” It is a worthy gift in a worthy endeavor. In commenting upon the donation Dr. John J. Abel, professor of phar- macology at the Johns Hopkins School of Medicine, in whose name the re- search fund has been established, calls attention to the sinister influence of the common cold. It is the most im- portant general cause, together with its immediate consequences, he states, “of the impairment of efficiency, not to speak of the loss of all feeling of com- fort and we l-being” throughout the whole period of life from childhocd to middle age. Here is a _ challenge to science which is far from being too trivial for its attention. As we have said before, the undying gratitude of the entire world awaits the man who can discover a cure for the universal malady we know as the common cold. medical WILL SEEK FACTS. In accepting the post of director general of the two organizations of wholesalers which merged last week after fourteen years of separation, Alvin E. Dodd tersely stated that “facts and not opinions” were required on which to base conclusions regard- ing the future of this branch of the distribution business. So an intensive study will be launched to determine what necessary and desirable functions the wholesa’er performs, and where he fits into the trade scheme. Obv ously, the figures which show that half our population live in small towns make it clear that selling, cred- its and service to the stores in such communities cannot be economically carried out through personal canvass by the large manufacurers. On the other hand, the chain systems may carry out the work in its entirety. Yet this view of the matter seems to be at fault in imagining that all the wants of the sma l-town citizen can be amply satisfied from the usual chain-store stock. Perhaps the survey of possibilities will demonstrate that the best results in the wholesale business may be de- rived from merchandising along other than staple lines. At any rate, such guessing is cease and that marks a step in the right direction. soon to A LIFE FOR A LIFE. One week after Hotelling, the wretched creature who killed a little girl in Flint, had committed the crime he finds himself in the Marquette penitentiary facing a life sentence. His period of pub‘icity has been brief. No self-seeking lawyer exploited him. The country was spared the harrowing spectacles which accompanied the last days of Ruth Snyder and Judd Gray. In other words, we have an exact example of the theoretical picture which many observers painted as the proper alternative to the Snyder-Gray “show.” And we must say that we vastly prefer it, although we believe in capital punishment as still necsesary to the present stage of civilization. Decent speed in the execution of jus- tice is often as important as the pen- a'ty itself. Yet, even in the Hotelling case, the old human instinct for “a life for a life” is shown in his warder’s comment: “If we turned him loose among the other prisoners, they’d kill him in five minutes.” DECAYING KNIGHTHOOD. Knighthood is no longer in flower in Great Britain. So much have times changed of late that the problem is now to find worthy men willing to accept the honor of titles. A writer in the Manchester Guardian laments the passing of the good old days and explains the lack of distinguished names on the honor lists as a matter of economics. Knighthood, it is said, increases the cost of living from 10 to 20 per cent., entailing, as it does. a certain amount of upkeep, and _ this material consideration makes many loyal Englishmen somewhat chary of adding a Sir to their names. But if the cost of knighthooa de- many prominent men of. this recognition of their achievemens, there who refuse the honor simply because they do not want it. Joseph Conrad refused a knighthood and the government would never dare offer a ttle to Wells, Shaw or Ga's- worthy. Instead of going to” out- standing figures in the literary, scien- tific and artistic world the king’s hon- ors go more and more to contributors to party funds and to the wealthy and successful in other walks of life who can afford them. There is something sad about this picture of a decaying knighthood, but it appears that it is being replaced by a new order of titled women—persons who, receiving appointment to the Or- prives are still more der of British Empire, may prefix “Dame” to their names. Thus honor- ed they may go forth to slay the dragons of the land while the knights work at the problem. of upkeep. REAL COLD WEATHER NEEDED Once more the monotonous report came from the retail trade that mild weather is affecting sales. Prices are slashed further to speed up seasonal clearances, and yet there is a drag to business which, the trade is convinced, can be eliminated only by a spell of real cold weather. The is a one and it demonstrates rather clearly the disadvantage of operating according to the calendar instead of by the thermometer. Despite the somewhat unsatisfactory results at retail, the wholesale markets have taken on the appearance of ac- tivity, even though there is a good deal of “shopping around” on the part of buyers. The primary dry goods market is helped by the presence of many who'esalers. The latter have placed a fair amount of business, but it is reported under a year ago. On the other hand, the apparel manufac- turers find considerable interest in their new offerings and some reorder business has already developed. General business conditions have not, of course, jumped ahead the way one might have imagined by taking the year-end forecasts literally. How- ever, there has been the expected up- turn in the automobile industry and Detroit employment figures indicate a gain of 2 per cent. over a year ago. This is encouraging, and further news of the same kind comes from the build- ing field, where contract awards are keeping fairly close to those of last season ‘ate year. f. e ? | : . - i t - « ¥ / ¥ i “| ’ < k - | « iu } f < » d e-» ‘ ; % « s ~~ jl Hl } « & a . ¢ he » - > * } } { ' eo : ; “ } « g es : a - < ~ - « «8 & i : u § ie a mi. - ' « .> The New Co-operative Wholesale Store at Alma. The organization of the Redman Bros., Inc., at Alma, has been com- pleted by the election of seven di- rectors, as follows: Harold R. Redman William Redman Henry McCormack, Ithaca Fred T. Kimball, Crystal. Charles Barnes, Ashley Mr. Hilsinger, Elwell Mr. Nunn, Riverdale Officers have been elected as lows: President—Harold R. Redman Vice-President and Treasurer—Wm. Redman Secretary—Myrum Brasington. The charter members of this group are as follows: Alma—Niles & Son, F. E. McKee. Ashley —C harles Barnes, George Lamphere. Elwell—Hilsinger Merc. Co., S. S. Hoxie. fol- Ithaca—Hays Merc. Co., Home Good Store, Henry McCormack. Middleton—R. C. Dodge Store, Henry Quibell. Perrinton—E. W. Troop. North Star—Geo. Somerton & Son. Riverdale—-Wm. Horton, Nunn & Losey. Shepherd—J. A. Sadler, M. C. Lath- rop. St. Louis—C. L. Short, Gilmore Store. Breckenridge—Arthur Hunn. Winn—J. L. Redman. Pompeii—J. C. Hileman. ——_>->—____ Days Do Not Lengthen at Both Ends at Once. Because the shortest day of the year fell between Dec. 20 and 22, one must not jump to the conclusion that the day began to lengthen at both ends immediately afterward. The fact is that the afternoons begin to lengthen about Dec. 14, while the mornings continue to shorten until about the middle of January. Furthermore, before the adoption of standard time, owing to the ellipti- cal shape of the earth’s orbit, sun time and clock time agreed only twice a year. The rest of the year the sun might be as much as fourteen minutes fast or slow. That is to say, it reach- ed the meridian that much before or after noon, clock time. William D, Kempton, 10 MICHIGAN TRADESMAN January 25, 1928 Official Programme of Hardware Meeting at Detroit. Monday Evening, Feb. 6. 6:30 p.m. Meeting of the Executive and Advisory Boards, Parlor “A” Ho- tel Statler. Tuesday Morning, Feb. 7. 8 a.m. The exhibition will be open at convention hall, Woodward avenue entrance. The office of the Secretary will be located in the corridor or en- trance to the hall. Clerks will be on hand in this office to look after the registration of associate and honorary members (traveling salesmen). Retail dealers will register, secure identifica- tion badge, entertainment tickets, etc., in foyer, as you get off the elevttor, ball room floor, Hotel Statler. This office will be open from 8:30 a. m. to 5 p. m- 2 m. closed. Tuesday Afternoon, Feb. 7. 12:15 p. m. President’s compli- mentary luncheon in the large ball room, ball room floor, Hotel Statler, honoring our organizer and first Presi- dent, Frank S. Carlton, Calumet, first Secretary, Henry C. Minnie, Eaton Rapids, charter members who Active, as- sociate and honorary members are in- vited to be at this luncheon. The exhibition hall will be and other are in attendance. Meeting called to order Cassius L. Glasgow, 1-15 p. m- by President Nashville. Invocation by Treasurer, Wm. Moore, Detroit. Song, “America.” Short remarks by the organizer, Frank S. Carlton and the charter mem- bers of the Association. 1:30 p. m. Annual address: “The New Competition,” President, Cassius L. Glasgow, Nashville. Discussion. 2:10 p. m. Address: ‘Merchandise and Merchandising,” Harvey J. Camp- bell, Vice-President and Secretary, De- troit Board of Commerce. Discussion. 2:30 vp. m. H. Owosso. Auditor's report, Her- man Dignan, Vice-President, Announcement of committees. Awarding of attendance prizes. 3 p. m. Adjournment. All mem- bers appointed on committees should remain and arrange for meetings of their committees. The exhibition hall will be open and remain open until 6 p. m. Tuesday Evening, Feb. 7. 6:30 p. m. Theater party. Choice of attending either the Michigan or Oriental theaters. These two new theaters are considered the finest and most beautiful in the country and are located very convenient to the Hotel Statler. Each has two evening per- formances, starting at 6:30 and 9. Members are urged to attend the first performances, so as to make certain of good seats. Wednesday Morning, Feb. 8. 9a.m. Meeting called to order. Community singing. Question box. 9:30 a.m. Address: “Control Your Business for a Bigger Profit,” Scott Kendrick, Flint. Discussion, Community singing. 10:30 a. m. Address: “Organization and Management,” Arthur ‘C. Lamson, Vice-President National Retail Hard- ware Association, Marlborough, Mass. Discussion. 11:15 a.m. Address: “Arrangement and Display,” Paul M. Mulliken, As- sistant Secretary, Illinois Retail Hard- ware Association, Elgin, Illinois. Discussion. Awarding of attendance prizes. 12m. Adjournment. Wednesday Afternoon and Feb. 8. 1 p.m. The exhibition building will open and remain open continuously until 10 o'clock. Retail salesmen are especially invited to attend the exhibit in the evening. Admittance tickets will be provided. Thursday ‘Morning, Feb. 9. 9a.m. Meeting called to order. Community singing. Question box. 9:45 a. m. Address: “How to Con- trol Your Merchandise,’ Harold W. Bervig, Indianapolis, Ind. Discussion. Community singing. 10:45 a.m. Address: “How to Make the Paint Department Pay a Profit,” H. R. LaTowsky, Chicago, Illinois. Discussion. 11:30 a. m. nominations. Evening, Report of committee on Election of officers. Awarding of attendance prizes. 12 m. Adjournment. Thursday Afternoon, Feb. 9. 1 p.m. Exhibition building will be open until 6 p.m. This full afternoon can be profitably spent in the exhibi- tion building. Don’t forget the attrac- tive prizes offered in the buying con- test. Thursday Evening, Feb. 9. 7 p.m. Banquet, entertainment and dance at the Masonic Temple. Ban- quet in the fountain room. Entertain- ment by Hudson’s Double Quartette, music by Seymour Simons Orchestra. Speaker: Hon. J. Adam Bede, a real humorist who can see a funny side to every problem. His subject will be: “In the Wake of the World.” 10 p.m. Dancing (informal) Crystal ball room, which is unquestionably one of the most beautiful rooms in America. Friday Morning, Feb. 10. 8 a.m. The exhibition building will be open until 12 o’clock noon. Don’t go away without placing an order with every exhibitor whose line of goods you can use to advantage. 10 a.m. Meeting called to order. Community singing. 10:15 a. m. Address: “Retail Mer- chant and His Sales Problems,” H. N. Tolles, President of Sheldon School. Chicago, II. 11:15 a. m. Report of committees on constitution and by-laws. John C. Fischer, Ann Arbor, chairman. Consideration of committee report. Report of resolutions committee, Scott Kendrick, Flint, chairman. Consideration of committee report. Report of committee on next place of meeting, L. J. Cortenhof, Grand Rapids, chairman. Selection of next city. Unfinished and new business. Feb.6¢nil® WATERS-KLINGMAN BLDG. t AuvuUSsPICe Ss PASSENGER CAR DEALERS ASSN. You can see all Makes and Models of Automobiles under one roof and make comparisons of their value to you as a driver. There are many improvements and changes. PASSENGER CAR DEALER’S ASSOCIATION nNmMA=-Ay Sms aa ie ia aia ein lle ‘WoRDEN GROCER COMPANY The Prompt Shippers You Take No Chances With Morton House COFFEE It’s a Sure Trade Winner WORDEN GROCER COMPANY Wholesalers for Fifty-nine Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST OOMPANY, Reggiver LELLELEL ILLES SEIS I SSIS LIT EE SESE SETS SITS ESS ESTES SFE S ISTE E SEES SIS E SESS 1,2. HT HSSSESESETESSE ESTES SET ET EET TEE EEE EEF E EEF ESET EEF ESET EF EF EEE FFF FEF FFIEFFT 4 SESE ESTEE TEE e eee Ee eee EE EEE EEE EEE EEE EEE EE ETE , / i i | | - i h | sseurarnennes cso eet SER SE TI 4 , A | - a ‘ i> January 25, 1928 MICHIGAN TRADESMAN 11 11:45 a. m. ance prizes. Awarding of the grand prizes for attendance. 12m. Adjournment. Friday Afternoon, Feb. 10. 1:30 p.m. Meeting of the executive and advisory boards, Parlor “A” Ho- tel Statler. Awarding of attend- ENTERTAINMENT PROGRAM. (Active Members, Associate Members, Honorary Members, Exhibitors and_ ladies.) Tuesday Evening, Feb. 7. 6:30 p. m. Theater party. Choice of attending either the Michigan or Oriental theaters. These two new theaters are considered the finest and most beautiful in the country and are located very convenient to the Hotel Statler. Each have two evening per- formances, starting at 6:30 and 9. Members are urged to attend the first performances so as to make certain of good seats. Thursday Evening, Feb. 9. 7 p.m. Banquet, entertainment and dance at the New Masonic Temple. Banquet in the Fountain Room, en- tertainment by Hudson's Double Quar- tette, music by Seymour Simons Or- chestra, speaker Hon. J. Adam Bede, a real humorist who can see a funny side to every problem. His subject will be: “In the Wake of the World.” 10 p.m. Dancing (informal) Crystal ball room, which is unquestionably one of the most beautiful rooms in America Special Entertainment For the Ladies. Wednesday Afternoon, Feb. 8. 1:45 p. m. Theater party at the Capitol theater. Ladies will meet in the parlor on the ball room floor of the Hotel Statler at 1:30 o’clock and go to the theater in a body. Tickets will be given out by the ladies entertain- ment committee just prior to leaving the hotel. Wednesday Evening, Feb. 8. 8 p. m. Card party. Bridge and “500", which will be held in the Henry II room on the ball room floor of the Hotel Statler. Luncheon will be served and valuable prizes will be awarded the winners. Thursday Afternoon, Feb. 9. 2:15 p. m.- Theater party at the 3onstelle play house. Ladies will meet in the parlor on the ball room floor of the Hotel Statler at 1:45 o'clock and will go to the theater in a body. Tickets will be given out by the ladies entertainment committee just prior to leaving the hotel. et Hide and Leather Values Rise Sharply. Commodity prices at wholesale dur- ing December did not advance smart- ly, as a few economists hoped they soon might, but the change if small was toward higher rather than lower levels. That is what the Bureau of Labor statistics index, published to-day shows. The reasons business profits shrank in 1927 were lower production and lower prices. Those who forecast bet- ter business this year base their pre- dictions on the prospect of a greater volume in productive activity, and firm if not gently rising commodity prices. At 96.8 the general price level re- ported to-day for December by the Bureau of Labor Statistics stands somewhat under 1926 which they take as 100. It is even under that of a year ago. If the rise under way since summer persists it will not be long until the prices of a year ago will be lower instead of higher than current quotations. Outstanding in interest among the standard groups carried by the official compilation is the performance in the last year of hide and leather products. Steadily month by month these prices have climbed from around 100 a year ago until they now stand at 116.9. For an industry long in the doldrums this should be encouragement indeed. Just as prices in that group have been steadily climbing building ma- terial prices, quoted also at about 100 a year ago, have been falling month ‘by month until now they stand at 90.4 While the volume of building activity remains large this recession in the prices of building materials reveals what everybody knows—that the sup- ply is overtaking the demand. Looking at the underlying influences at work on prices two significant facts demand recognition. First among these is that the return of Europe to gold now virtually made should re- move the chief pressure against world prices in the last few years. With hard money restored commodity prices will be able with greater ease to rise. Second among these is the fact that non-agricultural or industrial prices have not shared the improvement in the agricultural list. In a general way non-agricultural prices in October were still at their poorest level since 1916. They rose in late 1927 but with rela- tion to the past still occupy a relatively low position. Paul Willard Garrett. [Copyrighted, 1928] i i Kindness To the Aged. At Christmas time the spirit of kind- ness, charity and good-will was about us and even if our pocketbooks felt lighter so did our hearts. In this busy world we sometimes appear cold and thoughtless of others. But it is only a mask we wear to bluff the other fellow into thinking we are hard- boiled. When our mask is removed we are good-natured big kids. We have days and weeks for mother, father, orphans and the blind. Wouldn’t it be a kindness to have a week of each year for the aged—rich or poor? Someone ill in hospital, poorhouse, home for aged, or maybe out with but not of us. A little social call to talk over olden days, a flower or a little trinket to cheer them in the ever so lonesome days of the last stretch of life’s journey. L. J. Gallagher. ——_—_»+- Unique Production. Mr. John T. Elliott, President of the Elliott Grocery Co., wholesale grocer at Logansport, Ind., has issued a thirty-two page pamphlet entitled Shavings, which is made up of striking paragraphs and happy jingles written by Mr. Elliott. The book is beautiful- ly printed and handsomely bound. It must have given the author many happy hours to create so felicitous a collection of paragraphs. short and pertinent Chosen from the Leaders Michigan’s first Trust Company is served by a strong directorate with a personnel of proven judgment and extended experience, selected from the Community’s leading Bankers, Man- ufacturers, and Business Men. +26 BOARD OF DIRECTORS NOYES L. AVERY, President The Michigan Trust Company AUGUST H. LANDWEHR, President Holland Furnace Company, Holland, Mich. EDWARD LOWE, Vice Chairman & Treas. Wright Blodgett Company, Ltd. CLARENCE S. DEXTER, Sec’y-Treas. Grand Rapids Chair Company CHARLES T. MITCHELL, Pres. & Treas. Cobbs & Mitchell, Inc., Cadillac, Mich. JOHN DUFFY, President Grand Rapids Hardware Company JOHN H. SCHOUTEN, Vice President FREDERICK A- GORHAM The Michigan Trust Company THOMAS WM. HEFFERAN, Vice Pres. Kent State Bank GEORGE C. THOMSON, Vice President The Michigan Trust Company HENRY IDEMA, President Kent State Bank DUDLEY E. WATERS, President Grand Rapids National Bank MINER S. KEELER, President Keeler Brass Company EDMUND W. WURZBURG, Secy.- Treas. Wurzburg Dry Goods Company JAMES D. LACEY, President James D. Lacey & Co., Chicago, Ill. DAVID A. WARNER, Vice President Howe, Snow & Company THE MAcHIGAN [RUST COMPANY GRAND RAPIDS, MICHIGAN The First Trust Company in Michigan FINANCIAL Speculative Element Enters Into the Treasury Offer. A speculative element enters into the latest proposal of the Treasury to ex- change Third Liberty Loan bonds for Treasury 3% per cent. notes maturing December 15, 1932. Whether the offer is to be accepted depends on one’s ex- pectations of future money rates. The suggested exchange replaces a nine-month investment at 3.16 per cent. with an running at least two and a half years at 3% per cent— approximately a stand-off, according to C. F. Childs & Co., who point out that “apparently there is only a feeble holders of Libertys io investment inducement to respond to the offer. “Within the j Riatie nthe oxchanges will t an doubtedly other exchanges will be an nounced by the Treasury having the next seven months un- same purpose and objective,” the firm says, probably basing the view on the Treasury’s recent policy. “Tf the market and money conditions should materialize to the same extent that occurred last year, when a rising market accompanied the successive operations which refunded the Liberty Seconds, it might be advisable now for make the ex- this issue of temporary investors to into change of TI! the bankers say. ; market become notes,” a he conditions and money should pro- pitious within the next seven months, however, less during which period a declining secur- money rates ity market and_ higher might make necessary the refunding of balance of the Thirds at higher rates, it would be any coupon or yield profitable for permanent investors to waive this initial invitation and wait ° . oe for more alluring terms. The situation, therefore, resolves itself into one based on prospective m rates. Bankers are inclined to believe Administration authorities will endeavor to keep rates favorable for Treasury operations in so far as they oney are able. If money rates are to be kept favor- able for Treasury operations they will doubtlessly encourage speculative trad- That is, low expected to investment ing in the stock market. may be interest rates stimulate purchases of stocks and consequent speculative buy- ticipation of higher prices. movements ee ng 1n Continuation of group may result, therefore, following similar year. “It has be- come apparent that the market moves by groups which may or may not be related to the general trend,” says Frazier, Jelke & Co., in a developments la st increasingly recent survey, pointing out that rail- road shares sagged in the final quarter of the year, while merchandise shares food products 11 per cent. and motors 7 per cent. William Russell {Copyrighted, 1928] ———_+>-.—__— End Seen To Decline in Money. This week’s contradictory move- ments in the money market, with call rates falling to a new recent low and time funds rising, have turned the spot- light of discussion again on money. Some of the financial district’s shrewd- est judges lay emphasis on the stiffen- rose 9 per cent., White. MICHIGAN TRADESMAN ing of time money. They see more in that than in the easing of call funds. Outstanding among the recognized authorities now convinced that the downward trend in money rates is at an end for the time is the National Bank of Commerce in New York. In its monthly bulletin published to-day that institution concludes its discus- sion of money with the plain statemnet that “the downward trend of money rates is over for the time and a period of stable or possibly of moderately firmer rates is at hand, unless condi- tions should develop resulting in a new movement of gold toward the United States.” In any survey of money the ques- tion now is not so much whether the gredt increase in banking assets brought by growth in investments and in loans on securities will continue un- til it tightens money. The question rather is whether in case of a liquida- tion of a part of these assets powerful easing influences might be introduced. If strong enough these easing influ- ences could offset the firming tenden- cies otherwise likely to occur. The bank notes this possibility but declares it does not alter the basic situation. In the middle of 1924 when money rates became easy bank deposits ag- gregated about $43,000,000,000. The ratio of gold to deposits at that time was 10% per cent. Deposits since then have increased substantially and by the end of 1927 were at least $53,- 000,000,000 according to the bank’s estimate. The ratio of gold to de- posits by the end of last year had fallen nearly to 8 per cent. Commenting upon this important change the bank says: “As gauged by this rough measure it is obvious that, credit-wise, the country is in a position midway between the fundamental ease of 1924 and the extreme stringency of 1920.” In the end of course what determines the price of money is the business flow. Apparently the authorities at the Na- tional Bank of Commerce look upon early 1928 developments as favorable. They definitely say that the quicken- ing rate of operations in steel is the forerunner of the expected revival in general business. Paul Willard Garrett. [Copyrighted, 1928] —_» 2-2 Woman Had Harder Job. An old, old man one day met a young, young woman. Each was at- tracted by the oddity of the other's employment. “What on earth are you doing?” asked the young, young woman. “I’m trying to lift myself over this fence by my bootstraps,” replied the old, old man. “I’ve been trying for years to accomplish it and I’m almost discouraged. Now, what, if you don’t mind, are you doing?” ‘“T’'m trying to drape this skirt so as to cover my knees,” said the young, young woman. “Shake!” said the old, old man, ex- tending his hand. “Your job’s harder than mine is.” —_~++.___ Some of these restaurant men who adverise home cooking must have had terrible bringing up. January 25, 1928 GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank “‘The Bank on the Square” Fenton Davis & Boyle Investment Bankers GRAND RAPIDS Grand Rapids National Bank Buliding hone Detroit 2066 Buhi Bullding Chicago First National Bank Building Only When Helpful THE “GRAND RAPIDS SAVINGS BANK” feels it is “SERVING” only when the things it does for its customers are helpful to them in their financial affairs -- business or personal. Rendering banking service along broad and constructive lines for 56 years has established this institution in the confi- dence and esteem of business houses and individuals throughout all Grand Rapids. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’ Kent State Bank “The Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding Twenty-Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. > ee & s . 2 > ai ERS a Spe gmat tape Se ee > > ~ « ro « $ ~ « . ye < « ? PARR IIE . ae = } January 25, 1928 MICHIGAN TRADESMAN 13 Bell System Has No Monopoly on Business. Although the Bell ‘System controls the greater part of the country’s tele- phone communications, it has no com- plete monopoly, and efficiently oper- ated independent organizations are to be found in many parts of the country. Persons unfamiliar with the situa- tion would probably be surprised io know that such important cities as St. Paul, Rochester, N. Y.; Lincoln, Neb.; Terre Haute and Fort Wayne, Ind., and others are served only by inde- pendents. Especially in the Northerm Central States of Minnesota, Iowa, Missouri, the Dakotas, Nebraska and Kansas independent companies are more powerful than the Bell organiza- tion. Earnings of independent companies with annual gross revenues of $250,000 or more averaged 6.6 per cent. on the investment in fixed capital in 1925. This was said to have been a higher rate than that of the Bell companies as a group. Securities of telephone companies long have been regarded in favorable light by investors, because the busi- ness is affected scarcely at all by busi- ness depressions. Rates are super- vised by ‘State regulatory bodies to permit companies to earn a fair return on capital invested. Virtually all independent systems have arrangements for an interchange of traffic with the Bell System, per- mitting communication between any two stations in the United States. There were approximately 20,000 sta- tions in the country at the end of 1926, of which probably 14,000 were owned by independents and 6,000 by the Bell associates. The Bell System controlled 12,810,000 of the 17,800,000 phones, however, leaving slightly fewer than 5,000,000 for independents. The Interstate Telephone and Tele- graph Company, operating in North- ern and Central Indiana, was one of the recent borrowers in Wall Street. The company sold an issue of $1,250,- 000 5% per cent. first lien sinking fund gold bonds, Series A. Proceeds of the issue were used for retirement of all outstanding funded indebtedness of subsidiary companies not pledged with the trustee and for extensions. The fact that the bonds were marketed on a 5% per cent. in- terest hasis attests to the high credit standing of the borrower. The bonds represent a 40 per cent. loan, based on appraised valuation of the properties of $3,100,000. Net earn- ings last year were more than 2% times maximum annual interest re- quirements for the issue. ‘The proper- ties have records of successful opera- tion for more than fifteen years. Junior to the bond issue are $750,000 6 per cent. preferred and 75,000 shares of common stock, representing a paid- in capital of $750,000. ° William Russell White. [Copyrighted, 1928] —_—-_o-2-a— Variance in Surface and Underlying Forces. On the surface yesterday’s drop in call money to 3% per cent. shows an easing tendency in money, but beneath the surface important influences at work reveal a trend toward stiffer rates. A contradictory and simultaneous rise to 4% per cent. in 90 day time money yesterday, bringing the first recent advance for the distant maturi- ties—following a significant even ‘f small upturn in bankers’ acceptances— tells the real story. Views on the fu- ture of money still vary widely in the financial district but the opinion grows that the weeks to will bring higher rather than lower rates. Important is it to note in this con- nection that the period of seasonal ease is about over. The return flow of cur- rency that begins immediately after the holidays and continues until late January, introducing its temporary in- fluence for ease, soon will end. That will allow other forces at work for dearer money to exert their pressure. Chief among these is the increasing demand for funds in business. Last year’s unprecedented expansion in member bank credit reflected entirely a growth in loans on stocks and bonds and in investments. Commercial loans for months had held at their level of the year previous until a week ago when a $28,000,000 jump came, the sign of heavier commercial demands. If commercial loans grow from now on more funds will be absorbed in busi- ness enterprises and in consequence taken from the money market. Cer- tainly the period for expansion in busi- ness if it is to come lies just ahead. come Still another and exceedingly im- portant sign showed up in last week's Federal Reserve Bank statement that revealed the hand of the Reserve banks in the money market. Instead of a purchaser the Reserve banks have be- come a seller of Government securi- ties. Expressed in other terms instead of directing their operations to offset tightening influences in the market the central banks now are seeking to off- set easing influences. the now on is What the policy of Reserve banks will be from not something to judge, of course, from one week’s_ performance. If this week’s statement reveals further sales of Government securities it will excite attention in Wall Street for what 1t would seem to reveal of the Reserve banks approval of firm money. Paul Willard Garrett. [Copyrighted, 1928] —_>+ + ___- A Successful Merchant’s Beliefs. We believe in selling satisfaction as the only source of satisfaction in sell- ing. We believe in carrying what the people want and carrying plenty of it. We believe in quality at a fair price and are opposed to cheap goods at any price. We believe in adjusting complaints so that there shall be no complaint with adjustments. We believe in courtesy for its own sake and not for what we hope to get out of it. We believe in so conducting this business to-day as to ensure a bigger business to-morrow. We believe in a_ live-and-let-live policy of amicable relations with our competitors, NAUDITS-SYSTEMS-TAX SERVICE” LAWRENCE SCUDDER & CO. ACCOUNTANTS AND AUDITORS 924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH. 313 PECK BUILDING, KALAMAZOO, MICHIGAN 452 W. WESTERN AVE., MUSKEGON, MICH. St. Louis - Washington Philadelphia Boston New York - Chicago - THE TOLEDO PLATE & WINDOW GLASS CCMPA™Y MIRRORS—ART GLASS—DRESSER TOPS—AUTOMOBILE—SHOW CASE GLASS All Kinds of Glass for Building Purposes 501-511 Ionia Avenue., S. W. Grand Rapids, Michigan TT oo Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Boston Denver Chicago Los Angeles MUNICIPAL BONDS SILER, CAIRPIENTIER & IROOSIE 1039 PENOBSCOT BLDG., DETROIT, MICH, Phone, RANDOLPH 1505 360-366 SPITZER BLDG , TOLEDO, OHIO Phone, ADAMS 5527 ee ASK MR. STOWE He Knows What Our Collection Service Is Only one small service charge. ing fees or any other extras. Any Bank or Chamtker of Commerce of Battle No extra commissions, Attorney fees, Lis: References: this paper. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company wo New York City Creek, Mich., vi WE SPECIALIZE IN BUSINESS OPPORTUNITIES If you want to Buy, Sell or Trade a business anywhere in Michigan, fill out and mail the Coupon below. MICHIGAN BUSINESS MARKET, 75 Market Ave., N. W., Gentlemen:—I am interested in - Grand Rapids, Mich. ERU a Se eet Os See ere Selling Kind of Business i NCEA ne Eocation Preferred... City or town... Signed a RO 14 MICHIGAN TRADESMAN January 25, 1928 MUTUAL FIRE INSURANCE Mutual Insurance From the Policy- holders’ Standpoint. Mutual insurance from a policy- holder’s standpoint is a peculiar ques- tion to put to a man who has been in the insurance business for twenty-five years. I have always taken the op- posite view, but I guess I can talk from a policyholder’s standpoint, be- cause I have mutual policies on all the property that I possess. It takes me back to the old story of a man who was in jail. A good wel- fare worker came through the pen- itentiary. She saw this man and said: “Now, my dear sir, what are you in here for?” He said, “I only stole two bottles of milk and they put me in for three years.” She said “Why, you ought not to be in here.” He replied “That may be very true but I am here and I guess I am going to Stay a while.” So I am here but I am not going to stay for three years. What is a policyholder? A policy- holder, individually or collectively, is the greatest asset of any insurance company, mutual or stock. You can form a stock company by selling stock but how about your policyholders? If you have a poor class of policyholders the company will not exist long. The same thing is true of a mutual com- pany. If the class of policyholders is poor, I am speaking about the moral hazard, you may as well shut up shop because they will burn you out. I be- lieve that mutual companies go into details a little more than the stock companies with regard to the moral hazard of a policyholder. They come into closer contact with the policy- holder. Most of the executives know their policyholder either personally or through others, and know that if he has a loss it is pretty nearly going to be honest. You can almost say that your loss is adjusted at the time you take your policy. I have heard some discussion regard- ing values. That must be thrashed out when you take the insurance. If you feel that too much insurance is being put on that is the time to investigate and if you find that two and two do not make four that is the time to in- vestigate, and do not issue the policy. If a man bought a building for $2,000 and it has increased in value he has a right to protect that value because he must keep his family alive if the build- ing burns down. You can carry on a scattered risk a greater amount than on an individual frame building. ‘Suppose the building was stone or brick. Do not place a fixed limit on any particular building, but on a particular class of buildings or structures, or in accordance with the form that is placed in the policy. What is the difference between a policyholder in a stock company and in a mutual company? I believe that a policyholder in a mutual company is a sort of a family affair. They render service without the last syllable, “ice.” The stock company is a cold business proposition. They are every bit as good as we are. If you have a loss and have lived up to your policy conditions you will get the money, but they do not come into close contact, as do the mutual companies, with their policy- holders. The service comes in this manner, the mutual insurance is much quicker than the stock company. I think that mutual insurance is just as good, and I will say better and you cannot say it is not an old insurance. It is really American insurance. The Constitutionship was started in 1752. Recently they commemorated the 175th Anniversary of Benjamin Franklin who discovered electricity. If mutual insurance is older than stock insurance in America and is just as good as stock insurance, why do we only have a handful of policyholders? Why is it? It is because you don’t get after the business. You ought to have more insurance on your books; I do not say large amounts on single risks, but you ought to be more scat- tered. Some of the companies are county mutuals; they may be restricted but they should have more _ policy- holders, and it can be done. There are two or three ways to accomplish this. First, you must advertise. If you take up a Saturday Evening Post or Col- lier’s or any other magazine, do you ever see anything in them about mu- tual fire insurance companies? I never have. But there is not an issue of the Saturday Evening Post but what has something in it about the Hartford or the North America and they are mil- lionaire companies. They advertise to get policyholders because they are the backbone of their companies. They care as much for the policyholders as you do. With quite a few of you I think that you do not wear out enough shoe leather. I think it is a case of getting your trousers fixed more often than your shoes. I want to tell you that you cannot get insurance wearing out the seat of your trousers. You must tread the place and preach mu- tual insurance. That is the way to put more insurance on the books. The stronger financially your company is, you will naturally reap the benefit in the way of increase in salary. There are just as good mutual in- surance companies as there are stock companies and there are just as good stock companies as there are mutual companies. One pays a dividend to the policyholder; the other pays a dividend to the stockholder. Out of the number of stock companies which have started business 74 per cent. have failed. Get that down—out of the number of stock companies which have started 74 per cent. have failed. Out of the number of mutual companies only 14 per cent. have failed, so there is no argument against mutual insur- ance; it is all for mutual insurance. H. J. Pelstring. —-—_+>22>___ Method in Their Madness. An inquisitive old lady, out for an afternoon stroll, came upon a crowd of boys following respectfully at the heels of a large man, who was in haste. “Is he some famous person?” she asked a small boy. “No,” replied the youth, his eyes on the pavement; “he’s got a hole in his pocket.” ——_+2>—___ Hope stays at the bottom though it raises us to the skies. Calumet, Michigan December 31, 1927. GROWTH OF COMPANY Year. Assets. Te 376.38 1,540.51 op 28,292.68 14,561.44 190 110,658.68 40,546.19 5 156,150.60 45,606.39 ee 239,072.85 75,531.15 ‘ee 264,586.56 100,028.91 oe 284,644.77 115,741.16 EO 300,084.03 122,550.00 Mp 315,731.08 128,634.48 ee 333,569.85 130,813.36 FINANCIAL STATEMENT FINNISH MUTUAL FIRE INSURANCE COMPANY ASSETS— Cash and Sécurities 2. $315,126.94 edt State 2 2,900.00 Premiums in Course of Collection ~----------- 8,741.70 Boerued interest - 6 2,401.17 Premium Notes Receivable __._--------------- 1,352.81 (ofins Pistres 2 1,500.00 Accounts Recewable __....--..20 1,547.23 $333,569.85 LIABILITIES— Reserve for Losses Unpaid __----------------- 7,908.99 Reserve for Commissions __------------------ 886.88 Reserve for Unearned Premiums -------------- 61,845.23 Reserve for Unpaid Bills __------------------ 140.08 SURPLUS to Policyholders __---------------- 262,788.67 $333,569.85 Premium income. Ins. in force. WE HAVE PAID 40 TO 68 PER CENT REBATES TO OUR MEMBERS SINCE ORGANIZATION. 98,125.00 981,751.00 2,793,000.00 3,161,486.00 4,552,274.00 6,033,803.00 6,801,622.00 8,045,816.00 8,415,273.00 9,054,928.00 * ee TOL eee tee ttt ncensstmmmmennee . Affiliated with The Michigan 320 Houseman Bldg. Retail Dry Goods Association An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. you are buying of Fremont, Michigan OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that nenetcotis 20% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. WILLIAM N. SENF, SECRETARY-TREASURER ~ . bled ¢ bled sa er PO cE I ap een eon ne 4 January 25, 1928 Signs and Omens the Precursors of Death. Grandville, Jan. 17—If all signs came true, what a world this would be. Weather signs are prevalent every fall portending the course the coming winter is to take and there are people who have as deep and abiding a faith in signs portending good or evil as they have in the religion of the fathers. Do they believe in these things be- cause these signs have turned out to be true in every particular? The sign of a hard winter diagnosed from abundance of shack in the fall has been disproved times without num- ber, and yet one will find believers in these signs to the last minute of their lives. The early New Englanders who came from near ‘Cape Cod to make the wilds of Michigan their home were as sanctifed in their belief in the effi- cacy of the sign language as was ever a Hottentot in the heathen rites of his religion. One good old New England lady never had a death in her family that had not been foretold in Advance. Superstition, you say, yet it would be a hard matter to make this woman be- lieve to the contrary. She lost sev- eral members of her family during a long life time and the messenger an- nouncing death always came to warn of the coming demise. Birds of the air were usually the precursors of death, by giving forth unusual sounds about the residence of the doomed one. Just before a son died on the battle field a bob-white uttered its piercing cry under the mother’s window. From that hour she suffered in expectancy of disaster and in due time the an- nouncement of the death of the sol- dier son was announced. Years later another bird screamed against the open glass of the sitting room window; in that room a child lay ill unto death. The sign had come and the little one soon passed on. Many years later, og the eve of her husband’s passing over, a _ dark- winged messenger came and spoke the tidings of death through an open win- dow. This bird of ill omen may have been a crow. In any event this good woman, wisely sensible in every walk of life, believed religiously in the in- falibility of the winged messengers sent from on high to carry the tidings of sorrow to the hearts of this house- hold. All this in a past generation. Yet, no doubt, there are people even in this enlightened age who see signs and omens in the flight and scream of feathered messengers. Can it be that this may be excuse for the wholesale bird slaughter that has nearly annihilated the feathered wild population of America. Would it be wise to destroy forever these birds of ill-omen who have created so much of hysteria and false notions in the minds of the American public? For some people cats have a distinct power of prophesy. However, the feline animal hasn’t been as much in evidence aS a death messenger in late years aS was at one time the case. The cat’s antipathy for birds gives H a body blow with many good people who love birds. No doubt every animal was created for a purpose, but the cat and snake have a less number of defenders than most others. The destruction of the birds is now the principal offense charged against our American man and womanhood. Those people who can derive either sport or satisfaction from the wanton slaughter of birds have something in their natures not very likable to say the least. There is something about our feath- ered life which appeals to man’s sym- pathy, even while at the same time he takes out his gun and goes shooting. If our boys and girls of totage were rightly taught there would be to-day MICHIGAN TRADESMAN myriads of beautiful songsters of the air which show only blank places, sullen and dour in the winter landscape. Are we not paying dear for the whistle? For years wife and I fed the spar- rows through the long winters and these birds were plentiful and happy in the companionship. Even a bird, be it ever so humble, is far better than empty space, given over to the bleak, uninhabited wilderness. This is the first winter in my re- membrance since the advent of the English sparrow to America that he has not been in evidence in numbers at the first fall of snow. To-day now and then a lone couple twitter in the leafless trees, a sure sign that we have seen the bulk of sparrowdom wiped from the face of the earth. It is not only sad, but a dangerous condition as well. Can America live and prosper as a birdless Nation Are there such nations in the world? Per- haps the desert lands of Africa may present birdless plains to the eye of the traveler, but what a waste. Even the crow has forgotten to caw his appreciation of winter. Has he, too, gone the way of the lesser birds? America is in for a blow at her prosperity which will shock the land from the lakes to the Gulf. The say- ing that God is not mocked will, in- deel, come true, since these little feath- ered songsters are of His family, and were entitled to life, liberty and the pursuit of happiness along with the human race. It is a fact that where twenty spar- rows were a year ago now only one exists. By any possible means can this be a desirable state of affairs? We think not, and it will be a wonder if our people do not live to repent their thoughtless and inhuman slaughter of bird life in sackcloth and ashes. Old Timer. —_++>—___—__ A Secret. Uncle Ezra was a famous horse trader. The following conversation took place between him and one of his victims. “Uncle Ezra, you remember that lit- tle horse trade that we had?” “Ves, I believe that we did have a trade.” “Well, the horse that you sold me is stone blind.” “Ves, I guess that’s so.” “Then you must have known that he was blind when you sold him to me.” “Yes, I knowed he wuz blind all right.” “You knowed he wuz blind and yet you sold him to me and never said a word about it to me. Do you think that is a fair way to itreat a neighbor?” “Well, the feller that sold him to me knowed he wuz blind and he didn’t say nothing to me about it and I jest sup- posed it a kind of a secret and I didn’t say nothing to you about it.” ———»2>—___ First Rocking Chair Saved. The first rocking chair in Oakland county was built a century ago in Pummychug, now ‘Clawson, by Miner Parks. Because of its rocking feature it was in great demand as a cradle, and farmers from far and near came to the Miner cabin to borrow the chair for new arrivals. During one of the many times when it was loaned out, the Miner home was destroyed by fire and the chair was the only possession saved. It is made of ironwood with an elm bark bottom. The old chair has been presented to Troy township for exhibition with other relics in the Pioneers’ Room of the new Town Hall. 15 Co a OE a ‘eich 0 Rint ada ie cea 2 lis VET OT 1 ap od oo Equipped to serve in every Trust Capacity a Sata oa eabnsSeinte GRAND RAPIDS TRUST CO. Grand Rapids, Michigan Cc. N. BRISTOL FIRE - 308-10 Murray Building Class Mutual Insurance Agency H. G. BUNDY “The Agency of Personal Service” INSPECTORS, AUDITORS, STATE AGENTS A. T. MONSON Representing The Hardware and Implement Mutuals— The Finnish Mutual —The Central Manufacturers’ Mutual and Associate Companies. Graded dividends ot 20 to 50% on all policies accord- ing to the class of business at risk. AUTOMOBILE - PLATE GLASS Grand Rapids, Mich. Uncle Jake says- “Its the man who can’t swim who always takes chances with a leaky boat.” We could multiply words in pointing to a moral, but suffice it to say, when you use K V P DELICATESSEN PAPER for the protection of your food prod- ucts from your store to your customers kitchen, you are taking no chances whatever. KALAMAZOO VEGETABLE PARCHMENT CO., KALAMAZOO, MICH., U. S. A. ED a eee 16 Allegan Baker Visits San Diego and Imperial Valley. Glendale, Calif., Jan. 17—-Your an- niversary number of the Tradesman, along with other back numbers, reach- ed me and has given me much enjoy- able and valuable reading matter. Your annual is, I think, your best effort of all the many years I have read the Tradesman. How happy Mr. Garfield must be after reading that wonderful testimonial on his life! We (wife and I) are having a won- derful time out here. I have been thinking of writing you some of our travel experiences, but when I read Verbeck I get cold feet. We have covered most of the places he has writ- ten about and his descriptions are fine. We left Glendale on Dec. 31 for a motor trip to San Diego. We took what is known as the coast route. After passing through forty or fifty miles of orange groves we came through a series of green hills down to the shore of the Pacific ocean and fol- lowed along the shore, a distance of about seventy-five miles to Old Town. That is where the old. Spaniards first settled in California about 150 years ago. The first mmission was built here and we drove up the Mission Valley over a poor dirt road about eight miles, where the old ruins are still to be seen. There is a modern school building near it now which is conducted by Fran- ciscan fathers. We found a very nice auto camp with conveniences nearly equal to a hotel. From this point, five miles North of San Diego, we proceeded to tour the town. San Diego has grown considerably since our last visit, two years ago. It is a busy place. The destroyer naval base and headquarters are located here, as well as the aviation field and train- ing station. The bay with all the Gov- ernment war boats, as well as the 200 or more fishing boats, presents a very interesting sight. We took the auto ferry over to Cor- onado City and from there we drove over a connecting bridge to North Island, where th®re are hundreds of airplanes, with all the buildings and paraphernalia which go to make up a Government aviation field. From there we drove around the bav to Point Loma, where the military reservation is located. Point Loma is a strip of land some ten miles long and 450 feet high, which separates the Bay from the ocean. Looking back to the East across the Bav about two miles we see the city of San Diego. The setting sun casting crimson ravs on the sloping hillside, with the dark mountains for a back- ground, make a picture we shall not soon forget. One of the trips we took from here was to El Centro, down in the Imperial Valley. It is 130 miles and we begin to go up grade before we get out of the city limits and con- tinue out through the El Cajon valley and up to Alpine, a mountain resort where we have reached an elevation of 2.000 feet in eighteen miles. From there the climb is steady until we reach 4,200 feet and from then on for about seventy-five miles we remain on top of the mountains traveling first up and then down and never on a Straight road. There are many fine ranches up there and a number of springs, hot, cold and mineral and soda. Resorts have grown up around there and some of them are very inviting. They are patronized mostly by people who come up from the Imperial Valley to escape the intense heat, often as high as 120 degrees. The last seven miles out of the mountains lets you down a winding grade of 3,500 feet to the floor of the valley. Then there is twenty-five or thirty miles of level highway leading down to the city of El Centro, which is a town of 12,000 inhabitants and is sixty-seven feet below sea level. Owing to the absence of drainage this is a dirty place and the most un- MICHIGAN TRADESMAN inviting American city w2 have ever visited. The Imperial Valley is, per- haps, the most productive valley in the world. The figures of their production are almost unbelievable. They pro- duce from one to five crops per year, depeuding on the kind to be raised. They were harvesting iceberg lettuce when we passed through. We found a good hotel for our stay over night and had the pleasure of listening to the radio as it brought in a program over KDKA from Pittsburg. The next morning we retraced our route back to San Diego and enjoyed the whole trip from a different angle. I might say that our experience differs from Verbeck’s in that our stay in a hotel at El Centro is the only time since leaving Allegan on Oct. 4 that we have stopped outside of an auto camp or an apartment which we have here in Glendale. One of the sights of San Diego is Balboa park. One can spend days there going through the various museums and gardens, also a fine zoo. The park contains two and a quarter sections of land and has everything from desert to the finest landscape gardening. One of the interesting things is an outdoor organ, with seats near by for.10,000 people. One hour organ recitals are given every after- noon at 3:15. The organist, an elderly man, has been on the job since it was built in 1915 and he renders some very fine classical programs. A word about our auto camp site. It is in historical Old Town, over- looking the Bay. One block from it is the old Spanish adobe house and patio known as Ramona’s marriage place. It is just one block in another direction to the old fort occupied by General Fremont when he was fight- ing Indians. There is a large cross erected just up the hill from us in honor of the old padre who had charge of the old mission. There are forty cabins in this camp with first-class con- veniences. There are date palms, banana palms, poinsettas of brilliant red and many other plants and flowers; in fact, it is a garden spot. The weather is fine and we spend all our time out of doors. On our return trip to Glendale we took another route known as the In- land route. It is 180 miles over this route and takes us over a different part of the State. Here we see lots of avacodas (alligator pears) and in places we see big signs reading “No frost here for forty years.” The roads are through rolling country of green hills, planted mostly to oats and alfalfa. We pass through Lake Elsinore, a pretty body of water with high mountain walls on one side and cottages and cabins on the other. They think lots of it here, but it would not make much of a hit in Michigan. We. saw more bird life on this return trip than we have seen anywhere else in California. We passed one small lake with a good fringe of rushes around it. It is a game preserve and had thousands of ducks of all kinds and they seemed to know they were protected and conse- quently were very tame. Continuing on home we came through Riverside county and the city of Riverside throuch miles and miles of yellow oranges. It was a pleasing trip, but after an absence of twelve days we are glad to be back in Glendale. Weldon Smith. —_>-—____ Jacksonian Democracy Has Spoken Most Emphatically. Grandville, Jan. 17—On the 12th of January the Democratic party was summoned to battle by some fifteen hundred stalwart partisans at the Andrew Jackson dinner at Washing- ton and arrangements made for a vig- orous campaign along old-time Dem- ocratic lines, the tariff being one of them. By the way, tariff tinkering is almost as dangerous as meddling with the people’s drink ‘bill. The speakers favored State rights where the prohibi- tion of the liquor traffic is concerned, hence, of course, not subscribing to the National manner of ousting the saloons. Let the States do it, that is their prerogative, seems to be the appeal of Democracy at dinner assembled. They have dared to face the issue which is certainly courageous and commend- able. Now that such is the position taken, what will the Republicans do about it? Will they have the courage to meet the Democrats half way and make of the Volstead act a party measure? Many Democratic leaders were con- spicuous by their absence from. this gathering at the National capital. Al Smith favored the diners with an ex- planatory letter, which in some senses did not explain. The la de da, Mc- Adoo was there in person and spoke for himself. It was a representative gathering of Democrats from all parts of the Union and, strange as it may seem, a small town down in Texas won the prize as the place for nominating the next Na- tional candidate for President. The Solid South came into its own for the first time in the history of the party and will have a leading role in the nominating and electing of the next chief magistrate of the United States. Even this is a good omen. Why should not the everlasting Democracy of the South meet with reward? It has served as the footstool of Democ- racy all too long. Let it now step to the head and give out its spiel for state rights and a filing down of the claws of Federal Government. Many were disappointed over the choice of the city for the next National assembly for nominating a President, yet doubtless it will prove a more representative place for dissemination hard-headed democracy than either San Francisco or Detroit. Those who pretend to know declare that the selection of a gathering place for the National convention South of Mason and Dixon’s line has sounded the death knell of Al Smith’s aspira- tions. However this may be, the pub- lic will watch the outcome with more than usual interest. The heart of a Southern state in midsummer cannot appeal very strong- ly, so far as personal comfort is con- cerned, nevertheless the selection is one everv way proper to be made and need excite no alarm among the elect. Jefferson and Jackson were certainly men of commanding power and to ac- cept their creeds will work no harm to the country. However, we could hardly look for unanimity between the followers of these early day patriots, than whom n> two persons were more unlike in American history. If heed is paid to the advice and suggestions of those Democrats who met the other night at Washington, then the question of prohibition will after all be injected into the campaign and the American people will have the long desired wish gratified of plac- ing a ballot around the neck of return- ing saloonism, strangling it as effect- ually as a criminal meets his death in the electric chair. ‘Every question which comes up in this country which in any manner af- fects the good or ill of the common people should have the privilege of a tryout at the ballot box where the rights and liberties of our people must ever come to a showdown. A free ballot and a fair count is all that is necessary to settle the most difficult problems which come before the Nation for settlement. It begins to look now as though we should have this at the ballot box next fall. We as a people sometimes make mistakes, but such mishaps are soon after rectified and the good old United States goes on as before. The question of tariff has long been January 25, 1928 WISE IN COUNSEL Your business problems will find keen under- standing at the Old National— Plus all the financial machinery needed to turn plan into action. A business man’s bank! he OLD NATIONAL BANK MONROE at PEARL A Bank for Everybody- 4 r * WILLETT-CHUISKI & Co. INVESTMENT BANKERS Listed and Unlisted Securities. ¢ 933-934 Michigan Trust Bldg. GRAND RAPIDS, MICHIGAN J. CLAUDE YOUDAN ATTORNEY AND COUNSELOR Special attention given creditors proceed- ings, compositions, receiverships, bank- ruptcy and corporate matters. Business Address: 433 Kelsey Office Building, GRAND RAPIDS, MICHIGAN Hodenpyl Hardy Securities Corporation g Getting the most out of your investments requires a broad know- ledge of securities and how to use them best for your own purposes. Our service, based on long experience, is yours for the asking. We handle only the best in investments. ¢ 231 So. La Salle Street Chicago New York Jackson Grand Rapids ” ¥ - a . ’ ~< 4 o ~ s a os. oh < » oe < ad s Ww Z - ~ January 25, 1928 MICHIGAN TRADESMAN a matter of contention between the two great parties. On _ several oc- casions this matter hag ‘been tried out and decided at the ballot box, and it is no more than likely that tariff re- duction will form a part of the next Democratic platform. That, with a wet plank as indicated by the Jackson- tan Democracy at dinner assembled, points to an interesting campaign with well drawn lines of demarkation divid- ing the contestants. This is not an undesirable situation The greatest good to the greatest number should be the slogan, yet there are those who never learn anything until they try out their theories in actual life. So far as probabilities go which can be ascertained at this hour the candi- dates to face each other on the field of action next summer will be Herbert Hoover on the one hand and Governor Al Smith on the other. Now, the personality of the man has no real significance, but rather the From St. Augustine to Palatka. Saint Augustine, Jan. 19—Paul Mc- Nally, of the Bennett Hotel here, in- vited me to ‘take a quick trip from here to Palatka. I enjoyed it very much. The road leads through the celebrated Hastings potato fields, which are now being prepared for the planting of seed potatoes, which are shipped here from Maine. We passed through Elk- ton and Spuds, en route to Hastings and finally reached East Palatka. From there we crossed over the new famous 17 place. I am informed that they now have eighty million feet of cypress lumber on hand there. Palatka is a very nice live business town. I will try to describe the salient features of the town if I have a chance to go there with the Fleischmann yeast delivery rig, which we followed to-day from St. Augustine to Palatka. After enjoying a visit with Joe Baya, the proprietor of the Kupperbush Ho- tel, we returned to St. Augustine. hy ane ce kee Be t d and celebrated Putnam county memor- Ae se eee Gacaine es he ) : Mowe te platform enunciated at the conven- ia] bridge, which is over a mile across cu a a a“ sult in the one thing or the other. It “0"S a : the St. Johns River, and has some sol- turpentine distillery near Hastings, may be well enough to scalp the tariff Tariff or no tariff, whisky or no dier and navy boys monumental ajco the large barrel and stave works in places, even if-in doing so some Whisky. With these considerations — statuary. and mills of the Nix Manufacturing > hardship. is inflicted on industries. It placed before them the American peo- Foreign steamers come to Palatka (Co., of St. Augustine. This is claimed is only by experimenting that we learn ple need have no excuse to go astray. to load cypress, as the largest cypress to be one of the largest potato barrel to sift the thistles from the wheat. Old Timer. mill in the world is located at that factories in Florida. L. Winternitz. ‘ ed " DETROIT gis 21st Year ; Financial Statement as of December 31, 1927 a i al abieraite fs bore dacs ASSETS ' First Mortgages on Real Estate and Real Estate Bonds (Worth in each instance double the ee + $ 9,257,545.86 : ee ee... Ls. 5+ 31,304.92 aa | ee rss... 1,500.00 Policy Loans and Renewal Premium Notes (Net) _------------------------------- 2,231,302.34 Meet tte (977 67.05 ania on contract) _..__ 586,351.51 ar ee ee 370,882.36 ee... ...-+- 2,629.63 ee. C.. L._____ 196,379.32 0 aa Bi Digterrce anc Uncatectea Premiums (Net) .__ 271,128.86 Furniture, Underwriting Equipment, Fixtures, Vault, Supplies (All charged off) ____~- None i re re... 54 None _ es lr None » eer, - $12,949,025.00 7 e LIABILITIES Reserve for all Policies in Force, including Disability Reserve_______________--_------ $11,384,899.98 Reserve for Installment Trust Benefits Not Yet Due _________________-------------- 351,589.20 oe Reserve for Present Value of Disability Benefits Not Yet Due______________-_-_------- 136,333.90 Reserve for Unpaid Claims in Course of Adjustment __________-____-_--~---------- 52,638.99 Reserve for Premiums and Interest Paid in Advance and Dividends Left on Deposit __ ~~ 78, 348.16 ie Reserve Funds Apportioned and Set Aside for Annual Dividend Policies ___________~ 35,067.26 a i Ce laeees 13,167.83 ee llr. 44,987.33 ie Cee ee... 40,964.57 ? . Ce ee $262,092.41 ee. 200,000.00 a ae + 348,935.37 ee oe... "#........_--_-.-- -- 811,027.78 ae eer sr se... $12,949,025.00 ca PAID-FOR INSURANCE IN FORCE, $88,811,228.42 Rie BOARD OF DIRECTORS D. D. Aitken, Capitalist, i Flint, Michigan. Charles R. Talbot, President — Claude P. Sykes, Life Insurance a ey Seay Peoples State Bank, Pontiac. Archie A. Anderson, Secy. & Treas. : George E. Leonard, Auditor Hayes-Ionia Co., Grand Rapids. Cire L. gan eae c American Life Insurance Co. William C. Hull, President ee eee sca Wie thea meg Oval-Wood Dish Co., Tupper Lake, Fred H. Aldrich, General Counsel arold P. Trooper, Vice-President New York. American Life Insurance Co. American Life Insurance Co. Aaron L. Sibley, Supt. of Loans F. Dayton Davis, Educational Director, James W. Glover, Department of ef & American Life Insurance Co. American Life Insurance Co. Mathematics, University of Michigan MICHIGAN TRADESMAN January 25, 1928 DRY GOODS Michigan ReRtail Dry Goods Association President—A. K. Frandsen, Hastings. First Vice-President—J. H. Lourim, Jackson. Second Vice-President—F. H. Nissly, Ypsilanti. Secretary-Treasurer—D. W. Robinson, Alma. Manager—Jason E. Hammond, Lansing. Battle Creek Merchants To Abolish Trading Stamps. Lansing, Jan. 24—The columns of the Battle Creek papers indicate that the department stores of that city have decided, individually and jointly, to discontinue the use of all trading stamps after Feb. 16. This action on the part of the Battle Creek merchants has been contemplated for several months and by mutual agreement this desired result has been obtained. Great credit is due to the organiza- tion of Battle Creek merchants and es- pecially to Messrs. J. C. Grant, S. M. Netzorg and others. Our members will remember that this question was before the Legislature of 1927 and at that time the Battle Creek merchants, represented by the above named gentlemen, waged a very effective and almost successful battle for the enact- ment of a State law regarding the use of tradiuf stamps. We are aware that department stores in certain other Michigan cities con- template the same action and we ex- pect this subject will be a very inter- esting topic of discussion at our annual convention in Lansing, March 13, 14 and 15. A party representing himself to be William Winkler, appearing as a labor- er, recently victimized a number of Lansing merchants. He would buy items of merchandise and offer in pay- ment a postoffice money order which was stolen from the St. Petersburg, Penn., postoffice. Before coming to Lansing this party operated in Detroit, where he passed a number of these money orders. He is described as be- ing five feet six to eight inches tall, rather dirty and shabbily dressed, dark hair and eves. He writes with a large bold hand. Jason E. Hammond, Mer. Mich. Retail Dry Goods Assn. —_+2 > Handbag Trade Looks For Another Increase. The handbag and pocketbook indus- try, while still very young in America, has managed to do a business of over $57,000,000 during the year just ended. From all indications the business will approach a $65,000,000 production in 1928. Prior to the war women were sup- plied with handbags made abroad. To- day 78 per cent. of all the purses sold in the United States are being made here. Only last December manufac- turers of Offenbach, the largest leather manufacturing center in the world, called a conference to plan for a new invasion of the American market, which has been slipping from their control. American manufacturers are not only successful in holding their own market but are selling their products in thirty- three foreign countries. This success has been mae possible through mass production and factory efficiency. Other factors that have helped along progress are improved machinery, mass distribution and, notably, the elimina- tion of waste. Modern efficiency methods have been able to cope with low wage scales and long working hours prevailing in foreign countries. There has been a marked trend in bag consciousness in America, with the result that more handbags are be- ing bought to-day than ever before. Women frequently purchase a purse for every ensemble. Variety stimu- lates the demand and bags and purses are turned out in leather, fabrics, tapestries, embroideries, silks, velvets and straw. Department stores and specialty shops have also done a great deal to promote the sale of fancy leather goods by means of colorful dis- plays and extensive advertising, he added. The new styles for Spring point to the so-called shell frames. Predom- inating colors will be beige with greens and blues interspersed. Pouch bags will again take precedence over tailor- ed under-arm bags.—N. Y. Times. —_~+22——_ Blouses Are Seen in Novel Designs. Blouses to wear with the new en- sembles in which the three-quarters and seven-eighths length coats predom- inate are quite attractive. Instead of being made along fussy lines, or with etremely tailored styling, they strike a happy medium by embracing the newest trends noted in the frocks for Spring. Neck lines are important and are as widely varied as can be. The body sections are designed to show the new geometric seaming and tuck- ing and also the adept handling of two different materials, such as satin and crepe. The bottoms are finished off with borders, bandings, applique work or a narrow bow-and-sash arrange- ment. For early Spring wear white satin and crepe is predicted in these new styles. Next in color importance is beige. A generous use of contrasting colors, including black-and-white com- binations, is expected, and gray is seen sparingly and then usually with an- other livelier color, such as red, bright blue or green. Buttons in crystal or shiny metal furnish interesting trim- ming arrangements. To wear about with the three-piece dresses, some new and smart little vests are shown. They are made with capped shoulders to take the place of sleeves. Neck finishes favor the notch- ed collar. The double-breasted waist- coat is also prominent in this type of blouse, and for decorations there are new buttons in ivory, crystal and metal. Another type of sleeveless blouse is made with a Vionnet neck line and hemstitched at top and bottom. The new Jane Regny neck line and the five-point Patou finish are also noted in this group.—N. Y. Times. —_++>———_ Metallic Laces Are Fashionable. Metal lace is one of the most_bril- liant novelties of the season. There are many lovely patterns in which gilt or silver thread is interwoven with silk of one of the fashionable shades. Nothing could be more charming than an all-over covering of lace of pale blue silk in which the design is sketch- ed with a single silver thread, or wide flounces of a pale gold silk lace in which dull gilt is interwoven. There is little trimming of any of these frocks of lace and metal— nothing more than an ornament or large conventionalized flower with which an arrangement of drapery is fastened. The metallic laces in which a light sheen of silk is interwoven make the most dressy frocks for after- noon and evening. A very popular model has a tunic of silver lace with under threads of blue made almost knee length, which falls over a skirt of blue velvet. The skirt is attached to a slip of blue crepe satin. This model is simple in its architecture be- cause of the ornate material, but the effect is elaborate and the costume is suitable for many different occasions. A dance frock of yellow tulle has a foundation of yellow taffeta with alternate flounces of the tulle and sil- ver lace covering the skirt from belt to hem. All of this flouncing is very full, like the dress of a Spanish dancer, and the festive combination of yellow and silver is repeated in the lame brocade of hip length, snugly fitted bodies. White and both gold and silver also are combined in several dance frocks that will be worn during the midwinter season. —~»+2>__ Slips Are in Vogue in New Lingerie. Slips should be included among the latest things in lingerie, for they are shown in several styles and in the same colors as the season's outer dresses. Since gowns have been made with so little trimmings, slips are a necessity, and designers are giving them serious attention. It is said that a well-made slip requires the exercise of as much skill and experience as the handsomest gown, so that the lines, top and bottom will not turn out to be sadly awry. Crepe de chine and crepe satin are the favorite materials, and the slips, from shoulder straps to hem, are care- fully fitted to the figure and to follow smoothly the lines of the gown. The newest slips for evening dress in town and the ‘Southern resorts are shown in lovely shades. Petticoats are fast coming back into style. Every negligee or breakfast coat presupposes a petticoat. The gar- ments designed for wear in the privacy of the bed chamber, boudoir or about the house in early day duties include a petticoat of satin crepe, pussy willow, rayon or jersey silk. There is no evi- dence of such elaboration as was used in the voluminous old-fashioned petti- coat worn with formal dress. The new underskirts cling to the figure and are as narrow as may be, to make them practical for walking. Jersey in all the colors is the favorite material. They are finished, usually, with a narrow silk fringe. —_——_ o> More Sales at Less Cost. The drive among manufacturers for more sales at less cost, which promises to be a feature of the present year, is taking several forms. In some cases the change is toward less extensive and more intensive selling. Where there are a number of branch offices, for example, the plan is being tried of eliminating some and yet keeping the sales volume satisfactory. In other in- stances there is a marked tendency to drop efforts to get orders that do not afford a sufficient price margin. Effi- cient and more co-ordinated produc- tion in relation to demand is the out- standing objective. Ensembles Minus Fur Trimmings. The fact that fur trimming is ab- sent on most of the women’s en- sembles and suits now being offered is held a favorable merchandising factor. The unit costs per garment are reduced, entailing less risk for the retailer, while the lower selling price to consumers is held likely to increase the number of garments sold. The de- velopment also paves the way for an increase in the sale of fur scarfs to be worn with the suits, which in itself is credited with being much better for the retailer than if the trimming were part of the garment. —_»->——_ Competition Affects Cutlery. While the consumer demand for general and pocket cutlery has been good, the wholesale market has been reflecting the effects of overproduction and keen competition. The necessity of clearing merchandise accumulations in wholesale channels has led to a dis- turbed price situation in a number of items. Much of this, however, is the outcome of efforts of manufacturers to standardize lines, the scope of which had become exceessively large. The expectation is that the business will now show a greater degree of stabiliza- tion and hence improved profits. —_—_+ 32s Spring Orders Showing Gain. Orders for Spring apparel and ac- cessories continue to gain. The ac- tivity is particularly marked in the case of women’s merchandise, buyers of which are now here in great num- bers. The mild weather prompted many stores to figure on early show- ings of Spring merchandise. This represents time gained, as Easter comes nine days earlier, this year. The buying of men’s and boys’ apparel, while not as brisk as in women’s wear, is steadily increasing. PERSONAL SERVICE Gives you better results. Our mov- ing and storage rates are very reasonable. Every load insured. BOMERS and WOLTJER 1041 Sherman and 1019 Baxter Sts. GRAND RAPIDS, MICH. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN a Link, Petter & Company Qncorporeted) Investment Bankers ¢th FLOOR, MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN Ship By Associated Truck GRAND RAPIDS, LANSING and DETROIT. Every Load Insured. Phone 65505 BIXBY OFFICE SUPPLY COMPANY GRAND RAPIDS, MICHIGAN 4 January 25, 1928 MICHIGAN TRADESMAN 19 SHOE MARKET Let’s Step Into Shoedom Come. Human beings love to peer into the future. It is instinctive. And_ since shoe men are quite human in various ways they will find it fascinating to lift aside the mystic curtain that veils Sheedom Come. So many of us are steeped in the past, so concerned with the immediate present that we are blinded to the fu- ture of the shoe business and its great- er possibilities. Cross the palm of your favor: gypsy, with a bit of silver; and she will tell you that men will beecme “shoe-minded’—more and more con- scious of the appearance of their foot- wear. Consult your pet Hindu sooth- seyer and he will show you, reflected in his crystal globe, the man of to- morrow assembling as many shoes as shirts or ties or hats. Read the stars ‘or a horoscope of the future of the shoe business and you will learn that men can be taught to regard as a necessity as complete a wardrobe of shoes as of suits. Any first class clair- voyant, emerging from the customary trance, will tell you that she sees men of the future as carefully shod as they ~ are hatted. hand there are signs, omens and portents of men awaken- ing to the social importance of foot- wear. Men’s minds are gradually be- coming more receptive to the fact that good looking shoes are an asset. It is high time for shoe retailers to rouse themselves from their Rip Van Winkle slumbers. On every Are we going to let men continue to believe that they need a variety of every other article of apparel and let them keep on buying just one pair of shoes at a time? Or are we going to change over to selling men the idea that they need a shoe wardrobe? Most men are just waiting to be told the right thing to wear and they will wear it. It is purely a-matter of education. There are a hundred possible argu- ments for advancing shoe sales ‘to the point where men will acquire the habit of buying more than one pair of shoes at a time. Let your shoe salesmen be up to date as a style chart. Let them learn what kind of clothing is being worn each season. Let them know some- thing about prevailing colors. In short, train your salesmen to be not only shoe fitters but style experts as well. There are an infinite number of ways in which shoe salesmen can suggest— very subtlely—that a man _ consider buying more than one pair of shoes at a time. After all when a customer is seated before a shoe salesman, it es- tzblishes the point of contact where the selling is actually effected. Sug- cestions and _ intelligent arguments count far more at this crucial point of contact than they do when used in any cther way or form. A skillfully direct- ed question, by a salesman may bring forth the information from the cus- tomer that he has a rough tweed suit besides the worsted suit he may be wearing. That's the moment for the szlesman to suggest that Scotch grain or heavy brogues are just made for tweed suits. If a customer states that he wants a very heavy pair of shoes because he does a lot of walking, then it’s the time for the salesman to comment on the need of a lighter, dressier pair for other occasions. If a salesman is sell- ing a pair of tan shoes for everyday wear—let him assume that his cus- tomer wants a pair of black shoes for night or Sunday wear, suggest them. When a customer remarks that his feet perspire freely—let the salesman come back with the argument that a man’s feet would be far more com- fortable and his shoes last much longer if he would buy two pairs of shoes and change them daily. There are seasons when _ reddish brown color suits are high in favor. Show your newest shades of tans as the latest thing for these suits—even if you are only guessing that the cus- tomer has one. When a man shows a decided taste for brogues and selects a heavy pair for rough weather, show him the lighter, more refined types of brogues for fair weather. And so on. Jesse Adler. ————_>>+>—____ A Letter That Got Attention. Barnum, the trickster, once got at- tention for a show of his by printing an advertisement in the paper upside- down. A New Jersey merchant took the same stunt but went a step further. Instead of a newspaper advertise- ment, he sent out a letter to his mail- ing list. The letterhead was the usual one, but the letter on it was multi- graphed with salutation at the bottom and closing at the top—upsidedown. Tricky as the letter was, it never- theless had considerable point: “To make room for the new stock of shoes that we expect at the end of the week, we are turning upside-down al! the shoes on our shelves. Shoes that were hitherto priced $4.32, ou can get now for $2.34. And our $5.63 numbers, you can get for $3.65.” ——_22~_—_ Using the Blue Pencil. “To blue pencil,” in the parlance of the newspaper world, is to cut down the length of a piece of copy. Franklin Simon & Co., New York store, adopted the idea of “blue penciling’ some years ago, and as a result gained both publicity and profit. “The Extemporaneous Sale” the oc- casion was called. Several men equip- ped with blue pencils ‘were sent through the storé, and at irregular intervals—suddenly, as it seemed—they cut down the figures on the nearest price tickets. “Extemporaneous” as the sale was to all outward appearances, the goods marked down were really prepared the day previous. —_+->—___ An Appeal to the Masculine. The appeal to the masculine in men is characterized by the advertising of a certain man’s shop in Chicago. A representative piece of copy: “Men understand men. Men’s shoes fitted in a men’s atmosphere. A place to park your cigar, a place to whisk the ashes. Men who know men, know what they want, know how to give it to them without wasting their time, know men’s feet—and what shoes they ought to ‘have. That’s the kind of shop this is.” ————— Derby Sales Show Gain. In Eastern cities the derby hat has staged a real comeback. The retail turnover since last November shows a marked gain over the same months There is ONE Shoe this year that is making a year ago, it was said yesterday. Some sections in the Middle West and on the Coast have also been giving support to the vogue. Hat manufacturers are careful to stress the point that the in- creased derby sales are not to be re- garded as an offset to the soft hat. Thus far the sales effort is concen- trated on selling the derby as an extra complete the well- more net profits for deal- ers and more satisfied, hat, needed | to repeat dias dressed man’s wardrobe. ——_>->—____ customers any other. That shoe is THE TORSUON SHOE Separate Entrance For Men. Few men there are who will con- sciously walk into a shop full of wo- men. Why this should be so, no one can say; but the fact exists and some times it results in loss of sales. One store in Denver, however, has managed to secure the men’s trade by the simple means of building on a side street a separate entrance to the store. A sign over the entrance reads: “Men This Way.” ——_.2.a Fruit of the Bargain Tree. The bargain tree does not exist any- Manufactured by Herold-Bertsch Shoe Co. Grand Rapids, Mich. Manufacturers of Quality Foot- wear since 1892. where but in the window of a New Britain, Conn., merchant. And when it is in ‘blossom, it looks to the inter- ested passersby like the limb of an oak tree—branches, leaves, and_ all. What makes the tree different, how- ever, is that there is ord narily sus- pended from each branch a pair of shoes, offered by the store at a bar- gain price. —_~72— A Note For New Customers. When a customer of the Bryant store, Washington, N. J., purchase, he invariably finds a little note tucked into one of the opens a new FOR YOUR “Dhe original patrol” PROTECTION shoes. This is the note: “I am from the Bryant store and I am going to please SARLES MERCHANTS’ POLICE and INSPECTION SERVICE The Original Patrol in Uniform. Under Police Supervision. 401 Michigan Trust Bldg. PHONES—5-4528, if no response 8-6813 Associated With UNITED DETECTIVE AGENCY ” you. > > 2 The Same Result. “Pa, did ou go to Sunday school when you was a boy?” “Yes, my son, I always went to Sunday school.” “Well, Dad, I think I'll quit goin’ —it ain’t doin’ me any good either.” MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Company LANSING, MICHIGAN Prompt Adjustments Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. and 20 RETAIL GROCER Retail Grocers and General Merchants Association. President—Orla Bailey, Lansing. Vice-Pres.—Hans Johnson, Muskegon. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Aibrecht, Detroit. Emphasizing the Familiar in the Ham Advertising Campaign. When we think of advertising to be done, we are prone to seek unusual, striking, even bizarre things to say, but experience demonstrates that plain, homely, usual and familiar talk is most effective. The real thing is to say it and keep on saying it. Ham and bacon sales had been slowed down not so much because of price as because everybody felt that everybody knew all about ham and bacon and there was, therefore, no need to say anything. 3ut what must be kept in mind by food merchants everywhere is that foods are now so plentiful and so ac- cessible to our people that no one item can be sold without displacing some other item. The American people have a diet so generous and varied that they are about surfeited. They merely sit back and select from everybody’s offerings. In such circumstances, any- thing that is not offered and offered with vigorous push drops into the dis- card immediately. A study of the ham-bacon campaign will show that nothing new was said therein. It was a reminder campaign simply. But results, as reported by 156 retailers queried, showed that in key cities located all over the country sales had been markedly stimulated. Thirty-four replied that sales had in- creased 10 per cent.; sixty-seven re- ported 20 per cent. increase; thirty-one said increase was 40 per cent.; and five said their sales had more than doubled. That being the result of saying old things about ham and bacon, and say- ing them over again, we have another example of the effect of emphasizing the obvious—of telling people what they already know. That in itself is a valuable fact to retain in memory. For it is true that all of us like to be told what we recognize as true, and we could not so recognize it if we were not already familiar with it. So in- stead of advertising being made strong- er by saying unusual things, it is weak- ened. It is more effective to say “ham and bacon” and let it go at that than to say something that sounds strange to your customers. In short, “tell ’em and you'll sell ’em” is pretty sound advertising doctrine. Here is a card from W. F. Roberts & Sons, successful San Francisco food merchants. It was issued before Christmas, handed to customers, in- serted in bundles and put into deliver- ed packages. And what is on the card? I copy it word for word: “Nothing but the best. Meats, fruits, poultry, sea foods, vegetables, delica- tessen, groceries. Douglas Oregon fir Christmas trees, from table sizes to fifteen feet. Now is the time to select while our large stock is at its best. Call in person. Phone us your orders. Prices from 35c to $5 each. Christmas wreaths, 25c. Assorted fancy mixed cookies in holiday boxes, per box, $1.10 MICHIGAN TRADESMAN and $1.65. W. F. Roberts & Sons, 2849 California street, Walnut 6500.” Where is there a word of novelty in that card? Is it not purely a reminder? Yes; but remindér of what? Well, in this case the reader is reminded of one of the finest markets anybody could wish to enter. As a Roberts customer reads that card, she mentally sees the various items in the fetching Roberts setting. That mental picture enables her to pick and choose what she de- cides to serve for Christmas in her home as well as if she went to the market in person. So it follows that reminder adver- tising can do no more than remind folks of the interior of your store. If the mental picture is pleasing, they are attracted to you. If what their minds picture is a dirty, unkempt, slovenly place, they are just as pointedly re- minded to go elsewhere. Hence, ad- vertising of any character will be ef- fective to boost your business or send folks elsewhere, depending on the kind of place you keep. Think that over and you will sense why it is true that advertising is the consumers’ greatest protection. It in- duces customers to come to the better shops and to know where to find and how to identify the best goods. Pro- vided the shops are better and the goods good, all is well; but if and when advertising brings a prospect to a shop which belies representations or to goods which do not bear out what has been said of them, that advertising stands as a warning thereafter to keep away. Maybe that will do for now as a talk on advertising. I have written much on advertising lately, I find. So let’s reflect on an angle of credit. From the Merchants’ Journal, To- peka, Kansas, comes the story of a man who was indignant because the local merchants’ credit bureau had given him no rating. But this man had always paid cash for everything; hence had never wanted credit; hence had not been investigated and so there was no rating to be given. One can- not establish a credit standing unless one uses his credit. It really pays to go into debt so you can pay promptly and thus establish a reputation for prompt pay. If instead of being a merchant you were simply a consumer, as I have been now for years, you would get the force of this from several angles. Long ago I found that our folks could get preferred service in any store—big or little—if they announced that they bought on a charge account. Sales- people everywhere respond promptly with extra good service if you say you buy on credit. So though many of our bills are so small I feel sorry for the book-keepers, we buy that way always. Then, because we always pay prompt- ly, our credit is unquestioned any- where, for any amount we might care to ask. This, then, is an example of using credit to make it sturdy, just as one exercises his arm to make it strong. The Journal goes on: “Once we heard of a business man who had plenty of money; that is, he did not need to borrow for his business. But (Continued on page 31) January 25, 192 oo A SIMPLE FRESH FOOD..... AND HEALTH Fleischmann’s Yeast is a simple fresh food that relieves constipation, aids digestion, clears the skin and tones up the whole system—gives buoyant health. Recommend it to your customers—they will appreciate | the service. Then, too, Yeast-for-Health customers come regularly to your store; give you an opportunity to sell them all the groceries they need. FLEISCHMANN’S YEAST Service Don’t Say Bread — Say HOLSUM M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN ov, Direct carload receivers of UNIFRUIT BANANAS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.’’ Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES G R AN D ” A FP YD Ss Mic#H#sican nN anuary 25, 1928 MICHIGAN TRADESMAN 21 MEAT DEALER Beef Quality and the Seasonal Supply. A tour through the wholesale meat markets, including tours of local slaughter plants would prove of great interest and benefit to consumers at this time of the year. The survey could not be made in a few minutes, but might probably extend over the better part of a day if all the points of interest were taken in. In the slang of the day the visitor would “get an eye full.” Prime beef can be seen in several places and in good-sized, lots. Most of the prime beef comes from animals fed to be shown at the Inter- national Live Stock Show at Chicago, which ended a short time ago. Includ- ed in the prime lots were some that won high prizes at the show, but there were also several loads either not en- tered as prize contestants or not win- ning prizes after being shown that possessed maximum quality in the meat. At some of the previous live- stock shows steers won high prizes, and after slaughter it was found that they did not possess quality as high as their live appearance indicated. In some cases steers that did not rate as high alive rated higher in the meat. Among the loads studied this year at New York it was found that judgment of the live animals and dressed meat was in close accord. This seems to indicate improved feeding methods and closer co-operation between livestock and meat men, especially those who feed the cattle and those who judge the resultant products. There should be no serious trouble now to get that prime cut for the company dinner and be able to truthfully say that the meat is the best that can be produced any- where. While these special lots of extremely high grade meat are being extolled it should be interesting to know that the most difficult kind of steer beef to buy to-day is common. The bulk of the supply coming to mar- ket has enough quality to make it ten- der and possess very acceptable flavor. This could not be said with so much assurance four or five weeks ago, but the result of dry feeding, which comes after the grass season is over, surely shows in the meat used on most Ameri- can tables. There should be very little complaint about quality from now on for several months. Some carcasses will naturally be better than others, but very few in the steer category will fail to suit most consumers. Among the steer supply are many little more than heavy, fat calves, and hunting for tough meat among those would be parelleling the fruitless hunt of Diogenes. ——_>-++—____ Cow Beef Lower in Price Than Steer Beef. With beef high in price right now a good outlet is provided for meat from cows. Retailers, in an effort to meet what they consider a demand for cheap beef, buy carcasses and cuts from cows. This class is occupying a strong position in the beef market, but not so high as steers, and frequently cow meat can be bought for a little more than half of what choice steer beef costs. Those Jooking for low beef prices may find what they want in cow beef and since considerable is of satisfactory quality it should give fair satisfaction. No one, however, should expect cow beef to be as ten- der or flavorful as choice steer beef, though it may be nearly as useful as an appetite satisfier and body builder. There are any number of retailers who do not handle any cow beef, believing their trade demands higher quality and these retailers find it necessary to get more for the cuts from the steer beef they sell than others do for cuts from cow carcasses. This fact may be con- fusing to some consumers who see what appear to be very attractive prices on such cuts as steaks and roasts in some retailers’ windows or advertised on their price slips as contrasted with what they have been paying. Here quality should be the guiding influence in buying and contrasting prices. Beef is no different in this connection than other things bought and sold. A pair of shoes may cost two dollars or a pair may cost ten or even twenty. In every case we expect the higher cost- ing article to possess greater merit than the article costing less. It may be that no more profit is made on one article than the other. Each person must decide which is the best to buy in his or her particular case. It is for- tunate that we do not all want the same things or the same quality. If we did there would be a great deal wasted that was not wanted. Money may have a different value to one than another or one person may wish to economize on one thing and someone else may do the saving on another. While we are talking about beef we wish to avoid failing to make the proper distinction between cow beef and beef from heifers. There are prob- ably few consumers who could tell the difference between steer and_ heifer beef, grade for grade. In some cities both sell for the same price wholesale. One is just as good as the other on the table, though heifers may be more or less more wasteful to owners. ——_>->___ What's the Answer? Increasingly we hear of the “new competition.” The grocery adds cig- arettes, the barber claims the beauty parlor’s customers, the tobacconist displays soap on his counter, the drug- gist adds hardware items, the soda fountain carries fruit and fresh eggs, the lumber yard takes on oil burners and haberdashers stock women’s hos- iery. Installment selling is a bugaboo to the manufacturer who doesn’t use it. Luxuries infringe on staples. The radio, phonograph, mechanical refrig- erator, automobile and antique furni- ture, alf clamor to the consumer for the same dollar. Fashion, style and any common enough caprice will out- sell old reliable lines and junk excess stocks almost overnight. Meanwhile, what’s the answer? Just this: That the product or service or firm which endures and grows will be the best known to the most people. ——_+~->—___ Activity must be purposeful or it gets nowhere: the squirrel in his cage trav- els a long way, but he stays in one place, Satisfaction for your customers and profit for you on all the products of the C. F. MUELLER COMPANY JERSEY CITY, N. J. In a Sauce of Luscious Ingredients The Brand You Know by HART Fancy Quality BRAND eV FOODS TRADE MARK Fruits Vegetables Look for the RED HEART On The Can W. R. ROACH & CO. General Offices Grand Rapids, Michigan HARDWARE Michigan Retail Hardware Association. President—C. L. Glasgow, Nashville. Vice-Pres.—Herman Dignan, Owosso. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. The Store Paper as an Aid to Adver- tising. A merchant conducted a hardware and general store some years ago in a prairie village where there was no newspaper. He found it necessary to do something to hold the iocal trade from going to large-city catalogue houses. After considering various methods of doing this he decided to publish a store paper of his own to be circulated throughout the community. The store paper took the form of a four page sheet, letter size, given large- ly to display advertising of the dealer’s own lines. This dealer, however, added considerable reading matter—partly a discussion of timely lines, and partly editorial relative to matters of local in- terest. As a Westerner, he was natur- lly optimistic regarding the future of his embryo metropolis; and he made this matter so interesting that the monthly appearance of the store paper was eagerly anticipated by local people. In a village without a local paper, the publication of a store paper which, editorially at least, will take the place of a local newspaper, is often good policy. It enables the dealer to effec- tively reach the people in his district; and through this medium he can do a great deal to educate them to trade at home and increase the value of their property by building up the local com- munity. A dealer in such a community is handicapped in comparison with the dealer in a larger place who can use the advertising columns of the local newspaper to appeal to his public. Where there is no newspaper, the mer- chant can reach his public only through occasional circulars, through his dis- play windows, and when they happen to come into the store. A store paper enables him to appeal to the people regularly, and especially to reach those who are apt to fall into the habit of staying at home and mailing their or- ders to the catalogue house. One of the most noteworthy ex- ponents of the store paper idea was an Ontario merchant doing business in a village of about 200 population. There was, of course, no local newspaper. The dealer wanted to extend his busi- ness with the farmers and the village residents; and found it difficult to reach them except by a personal canvass. His store paper was a gradual de- velopment. He began by using rubber- stamp announcements. This he fol- lowed up by a little paper duplicated on a gelatine pad. Then he installed a typewriter. In the end he bought a small printing press and some type. His detailed experience he narrated as follows: “When I began to look over the stock we had in the store that was saleable and yet not in sight of the customers —things that they would be buying every day if they only knew we had them—I made up my mind that there must be a way quicker than I had, and MICHIGAN TRADESMAN that yet would not take up any more room on paper than I was using. “Typewritten circulars were coming to us from wholesale firms, and I look- ed up the price of a typewriter. I rented two different kinds to see if they would do what I wanted of them, and they did the work, so I bought one, second hand, for $35. Using this with a copying ribbon, I was able to make about 35 or 40 copies at once on the duplicator. This meant double work, as I was sending out 65 to 75 copies. “This method of advertising I con- tinued with some improvements, aided with the pen in the way of illustrations until I had put out my Christmas ad- vertisements. Then we were so busy, I could not get time to do any more until after the holidays. Up to this time the cost had been: for the gela- tine pad, about $1, this making two pans; typewriter $35; extra ribbon, $1; printed paper to put advertisements on $3 per 1,000. The distributing was done through the school children. “Afier Christmas I decided to en- large my list of customers by sending circulars to the residents on the In- dian reserve. We took stock in Janu- ary, and found our turnover had in- creased by $1,000, so it made me more confident that this form of advertising had done its share in the work. In looking over the ground and counting up the people, I found it would take about 250 to 275 copies. Then came the problem of what to get to do it with. “T investigated various types of duplicators; and ultimately decided to buy a small printing press. I got this second hand, size 7 x 11, for $75, and type, inks, paper and the necessary equipment for the work. The outfit stands me about $150. With this I have for some years not only done my own advertising, but made bill heads, dodgers, paper bags, want cards, blot- ters, envelopes, etc.” This merchant found the plan very successful; and, in the long run, an in- expensive method of reaching his clientele. Such papers are, however, not re- stricted to communit’es where there is no. local newspaper. In a good many larger places, merchants who adver- tise through local weeklies and even dailies find it advantageous to get out store papers of their own. In my own town there are several merchants, more particularly in the dry goods line, who distribute such papers month- ly, semi-monthly, and even weekly. Where there is a local newspaper it is, of course, a question if a store paper of limited distribution will bring re- sults as effective as the same amount of money spent in extra newspaper ad- vertising. No general rule can be laid down; as the experiences of merchants seem to differ. One hardware dealer in a commun- ity of about 5,000 uses both his own store paper and regular newspaper ad- vertising. His size up of the proposi- tion is this: “A good number of dealers send. out circulars from time to time. Now there is a good deal to be said in favor of a circular, and also some things to be said against it; but none will deny that a store which circularizes 500 cus- January 25, 1928 Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle $$ We can give you service on Cel-O- Glass We carry a complete stock exStevens&Co. Founded 1837 GRAND RAPIDS 61-63 Commerce Ave., S.W. MICHIGAN WHOLESALE HARDWARE Grand Rapids Store Fixture Co. 7 N. IONIA AVE. N. FREEMAN, Mgr. STORE FIXTURES — NEW AND USED Show cases, wall cases, restaurant supplies, scales, cash registers, and office furniture. Call 67143 or write THE BEST THREE AMSTERDAM BROOMS White fwan GoldBond | AMSTERDAM BROOM COMPANY Amsterdam, N. Y. PRIZE 41-55 Brookside Avenue, BROWN &SEHLER COMPANY Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN January 26, 1928 MICHIGAN TRADESMAN 23 tomers, or prospective customers, twelve times a year is taking a step which should bring good results. “To carry out any such extensive circular €ampaign would require a great deal of time, and no small ex- penditure of money, were there not a short cut. That short cut is offered by the store paper, sent to a select list of the store’s patrons and likely pa- trons. We have been issuing such a house. organ for some time, and are convinced it has been of benefit. “As we see it, to be successful there are a number of things a store paper must be. First, it must not be so ex- pensive that its maintenance will cost more than the business it brings in, Then—and above all—it must be read- able, so that when received it will be kept and studied. In a city commun- ity there might be small hope of secur- ing this attention for such a publica- tion, but in the country a paper, if it is bright, is sure of a careful reading. There is not a great mass of reading matter to crowd it aside. “We have taken steps to learn whether our store paper is read or not. We are pretty well convinced it is usually read carefully. Anyway, we felt justified in increasing its circula- tion from 300 to 500 copies. “How did we prove it was read? Partially, of course, by noting the sale of the lines advertised in the monthly paper. Partly, also by hearing cus- tomers mention the paper. But we had another test. On the back of the issue from time to time, we have printed a coupon, which counts for ten cents up- on any purchase of $1 or more made within the month in which that par- ticular number of our Hardware Store News is issued. “There is no trickery about this coupon. Its purpose is plainly stated as follows: “We are using this method of checking our advertising returns. It is worth ten cents a month to know that you appreciate our paper, and come to us to supply your needs.’ “The store paper has two main uses. It keeps our store name constantly and regularly before the people—making them think of us whenever they think of a hardware need. It also contains a good number of seasonable adver- tisements, which are in themselves of interest to those to whom the paper is sent, and which must be seen even by the careless reader, for they are printed in close conjunction with the editorial matter. We try to provide a certain amount of editorial matter, and to have something in this line of in- terest to men, women and children. “Such material has to be brief, be- cause the space is limited. It has to be bright, or else it is a waste of space. “T think that some store papers fail because the merchants issuing them seem to think that such papers take the place entirely of newspaper advertis- ing. I don't look at it that way. A store paper carries a personal message, and is in some ways superior to the newspapers. On the other hand the newspaper is open to every man who has some decent thing to advertise. In the newspaper a dealer puts his goods up for comparison with the goods of his competitors. He shows he is not afraid to have comparisons made. Peo- ple appreciate the sporting feature of this. Such advertising gives them more confidence in the goods demonstrated. “We use space in the local weekly regularly. Every issue has something from us; and every week the advertis- ing copy is changed. Our newspaper advertising is kept up to date. We hand out live messages. They strike the people from a somewhat different angle than the material in the store paper; and of course the newspaper reaches a great many people the store paper doesn’t reach. “On the other hand, the store paper has the advantage that it goes straight from the store to the home. It lets the reader know that the dealer is thinking of him individually. It is more of a personal message.” A monthly paper should, in addition to display advertising of specific ar- ticles, have a general discussion of seasonable lines for the coming month. What type of editorial matter to use is a question of tact. It should be local, and live; should boost rather than knock; and should be of real value. A hodge-podge of stale jokes and untried recipes is not sufficient. Wherever possible, attractive cuts should be used to illustrate the season- able lines advertised. In general the paper should not be too large a sheet. It should be mag- azine rather than newspaper size. A sheet the size of the Michigan Trades- man, or perhaps a little smaller, is de- sirable. The smaller the sheet, the more likely it is to be kept on the reading table for some time or filed for future reference. And its relative per- manence is one of the strong points of the well-edited store paper. In general it is desirable to have a regular mailing or distribution list and to send the paper to the same address- es right along. But as the cost of an edition of 1,000 copies is not much more than the cost of 500, it may be good policy to do some broadcasting as well. In a small community a house to house distribution is often desirable. A point of importance was stressed by the dealer last quoted—that the cost of the enterprise must be kept within bounds. It should be remem- bered that the great value of such an advertising medium is cumulative. A single issue of a store paper ac- complishes little. It is the appearance of the paper month after month and year after year that gets results. Con- sequently the dealer who wishes to try out this medium of advertising should be prepared 'to continue for 12 succes- sive months; and before launching the enterprise at all should know what it will cost and have all the details care- fully arranged. Arrangements should be made for the preparation well in advance of editorial and display ad- vertising; also for the printing and dis- tribution. The paper should be got out regularly and on time. Some merchants have found the store paper a good business-building medium. With others results have been discouraging. Much depends on ‘the locality, the class of customers to whom the dealer is catering, and the dealer himself. Here, as elsewhere, it is to the dealer’s advantage to know his ground. Victor Lauriston. nl TER MOLEN & HART SPRINGS; Office Chair, Coil, Baby Jumper, Géneral Assortment. Successors to Foster Stevens Tin Shop, 59 Commerce Ave. GRAND RAPIDS, The man who lives the golden rule is every inch a king. MICHIGAN Putnam Candies for Valentine Day Also PARIS and LOWNEY’S Heart Packages in all sizes Ask for catalogue and price list Putnam Factory Grand Rapids, Mich. 2 MICHIGAN BELL TELEPHONE CO. Long Distance Rates are Surprisingly Low --. For Instance 50° Or Less, After 8:30 P. M., You can call the following points and talk for THREE MINUTES at the ratesshown. Rates to other Michigar points are proportionately low. eet Night From Grand Rapids to: oo ee... $ a BAPTPLE CREPK CHICAGO TEL. re DESROPE ( -50 TAGHSON 2 35 VANSENG oo 35 MILWAUKEE, WIS. __--_.-____-____ 40 SAGENAW 2 35 TTORERDG. OF 300 .50 TRAVERSE CEEY 0 40 The rates quoted above are Station-to-Station night ratc effective from 8:30 p. m. to 4:30 a. m. A Station-to-Station call is one that is made to a certain tel phone, rather than to some person in particular, which would be : Person-to-Person call. If you do not know the number of the distant telephone, giv. the operator the name and address and specify that you will tall with ‘‘anyone” who answers at the called telephone. Day rates, 4:30 a. m. to 7 p. m., and evening rates, 7 p. m. to 8:3 p. m., are higher than night rates. A Person-to-Person call, because more work is involved, costs more than a Station-to-Station call. The rate on a Person-to Person call is the same at all hours. Additional rate information can be secured : by calling the Long Distance operator = & 24 HOTEL DEPARTMENT Legislation Against Tips Not Likely To Work. Los Angeles, Jan. 20—The an- nouncement is made that a bill has been offered in the Massachusetts leg- islature making it a misdemeanor to offer anybody a tip. This is good, but probably not good law, as money is a legal tender and under the customs of the country may be exchanged for almost anything, except for booze and lottery tickets. However, there ought to be some penalty meted out to the individual who encourages or indulges in tipping. Time was when it was almost unheard of in this country; in fact, I might say there was but one single exception— the Pullman porter. Finally someone started in to de- bauch the waiters on dining cars, al- though the railroad companies objected to this, for the reason it gave the guest the “run of the kitchen,’ and proved an expensive innovation. Some trans- portation companies went so far as to issue an edict to the effect that any waiter accepting a guaranty would be dismissed. It was then that the original breeder of the tipping habit, the traveling man, shied his “defi” into the ring, ignored the authorities and began “bootleg- ging” tips. He sneaked the tips to the dining car man by various methods and it became the custom of the _ land. About this time, however, the railroads adopted the a la carte system, the “tip- per” got no more to eat than the "tight-wad,” and then the circus per- formance began, the traveling man acting up, and all at once began de- crying the tipping practice, although not until after it had extended to the hotel employes, barbers and bartenders. In fact, everyone who accepted the de- meanor of servility was educated to not onlv receive but to demand tips. No legislation will ever have any ef- fect on the practice, but an organiza- tion of “tight-wadders,’ or words to that effect, may accomplish something in that direction, and I believe hotel men will encourage some such radical methods, statements to the contrary notwithstanding. One barber of my acquaintance told me he had purchased a home in a de- sirable neighborhood, had an intelli- gent and interesting family. but that his neighbors would not fraternize with his said family. I took occasion to tell him that the very fact of his being a barber was no discredit to him or his, but that what his neighbors prob- ably took exception to was the servil- ity which was an element therein. One who accepts a tip isa menial, and here is a line of education which might be profitably inaugurated by the traveling salesman. Once undertaken with thor- oughness, it would be taken up by other travelers, tourists, etc., and we might some of us live to see the day when this vicious practice could be eliminated from hotels and kindred es- tablishments. Leading hotels of Boston, according to a resolution recently adopted by their local organization, will discourage the featuring of beef on their menus and in their service. They take the position that the high price of that commodity is arbitrary, controlled by a combination and that the only way to overcome the monstrous evil is to practically boycott the industry. Quite evidently all meat products are con- trolled by combines. Else why should the stock raiser in the West lose money in stock raising and the meat users in the East, pay such ridiculous prices for meat and meat products? First comes the transportation organizations, which take all the traffic will bear, passing it over to the packer, who takes his liberal toll and then the retailer who hands you a sliver of meat with a large percentage of “hand weighing,” MICHIGAN TRADESMAN thereby completing the act of pillage and high-jacking. The Boston hotel men may ac- complish something by the crude boy- cotting methods, but they might better direct their efforts towards a campaign whereby the stock raiser can exist and the transportation companies may be compelled to radically reduce freight rates on live stock. It is a far cry from killing stock in Arizona to save feed and paying outrageous prices for meat products in the East, but the railroads and packers are enabled to do their stuff through organization, and the only way to combat them is with their own methods: The new Ojibwa Hotel, at Sault Ste. Marie, was formally opened the other day. It is the result of local co-opera- tion, and will do credit to that well- known resort city. Ex-Governor Chase S. Osborn is said to have contributed $50,000 toward the enterprise. Whether it will ever return anything to the in- vestors is, of course, problematical, but the citizens there certainly applied business methods in attaining what they desired. They first went to work and acquired the old Park Hotel, which had a most satisfactory record of op- eration and consequently eliminated competition which would have made success of the new hotel impossible. I notice some of the railroads of Michigan have put into force round- tr’p excursion rates which, though still higher than the legal one-way rates, abrogated by the interference of the Interstate Commerce Commission, are still sufficiently low to indicate that the transportation companies have in mind the return, at no far distant day, of their properties, ta state regulation. Over in Wisconsin, at a recent con- vention of the hotel men, a chain orer- ator was carried away with the notion that all institutions, in all the various towns and cities, should charge uni- form rates for similar accommodations. That is, the hotel at Bird Center, pro- viding rooms with running water, should exact the same toll as one similarly equipped in the metropolitan cities. While the idea may be Utopian, it has not, in actual experience, worked out satisfactorily. I know a lot of Michigan hotel men who have argued that if a certain big town hotel charged $1.50 for a room with running water, they were equitably entitled to the same compensation for room occu- pancy, but jt never worked out. The country hotel man must always remember that environment has a great deal to do with hotel charges. The metropolis supplies, outside of the hotel, certain entertainment not offered in the smaller towns, but deemed essential to patrons, and is the keenest kind of competition, for the small op- erator. This was the experience of a friend of mine out here who made a considerable investment in a suburban hotel on the theory that, with trans- portation facilities leading to the busi- ness center, his hotel ought to get its share of patronage. He offered first- class accommodations, a real and satis- factory service, but immediately after he opened the establishment, his room occupancy fell off to the extent that he was facing a very serious money deficit. At first he did not take kindly to my suggestion, being filled up with the efficiency talk of his city friends, but finally made a uniform reduction of one-third from his original schedule of rates and the other day was good enough to acknowledge that he was wrong in the first instance. He was more recently eliminated the red ink feature from his routine. There is still another and very signi- ficant reason why the rural operator may not charge city prices. No matter how willing and anxious he is to do so he cannot supply the service which his big town competitor offers. Effi- available in the cient help is not January 25, 1925 MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “i 400 Baths RATES $2.50 and up per day. HOTEL FAIRBAIRN Columbia at John R. Sts. Detroit 200 Rooms with Lavatory $1.50, $1.75, $2.00 100 Rooms with Lavatory and Toilet $2.25 100 Rooms with Private Bath $8.50, $3.00 Rates by the Week or Month “A HOME AWAY FROM HOME” Columbia Hotel KALAMAZOO Good Place To Tie To “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop Four Flags Hotel Niles, Michigan 80 Rooms—50 Baths 30 Rooms with Private Toilets TERENCE M. CONNELL, Mgr. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon “te Michigan A os i ee an eo m 3 = ns oa 3 wx _ ; - ee ef: Smear Baya e eee MOSErLTTA TA Se Ae ee Mice: omeae Stati barae ce : rr &. an uitte Warm Friend Tavern . Holland, Mich. 140 comfortable and clean rooms. Popular Dutch Grill with reasonable prices. Always a room for the Com- mercial traveler. E. L. LELAND, Mgr. ee, CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION HOTEL GARY GARY, IND. Holden operated 400 Rooms from $2. Everything modern. One of the best hotels in Indiana. Stop over night with us en route to Chicago. You will like it. Cc. L. HOLDEN, Mgr. Henry Smith FLORALCo. Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without: Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in ali rooms. Several rooms with bath. All rooms well heated and well ventl- lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS, Manager NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. European $1.50 and up per Day. _ RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GrorcE L. Crocker, Manager. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD.- ING COMMERCIAL AND RESORT HOTEL. American Pian, $4.00 and up; European Plan, $1.50 and up. Open the year around. ene rrr = January 25, 1928 smaller towns, for the same reason the guest goes to the city—environment. And I might add a suggestion which, in a large measure, accounts for the losses in many of the larger hotels— excessive charges. The commercial man cannot afford to pay them. Most of the road men nowadays work on a commission ‘basis. If they succeed, they must trim down their expenses. No longer does the howse they repre- sent arbitrarily insist that they stop at the leading hotel. Some hotels are so situated that they may cater to royalty exclusively and others provide a sanctuary for the chosen race, but the strictly transient affair, to remain in the running, must provide accommoda- tions at attractive prices and advertise such fact. One of my oldest summer patrons, who is sales manager of one of Chi- cago’s larger wholesale houses, told me recently that while he did not criticize the hotels for using their own discretion in assessing hotel rates, many Of his salesmen became discour- aged more quickly over excessive ex- pense accounts, rather than lack of business. It was for this reason that he co-operated with them as fully as possible, in order that they might lo- cate their domicile in a locality which would permit them to spend a maxi- mum of time with their families, there- by reducing sales costs. My friend, Lew Tuller, used to have an idea that a uniform schedule of ho- tel rates could be worked out, but I never could look at the proposition ac- cording to his ideas. Even with uni- form rates and accommodations some hotels would have a decided advantage over others in the brand of geniality and hospitality dispensed. Apropos of the question of Uncle Sam continuing the operation of war vessels in merchant service, instead of donating them to organized monopolies to route them as they might thinik best without regard to service for the public, ijt is now a matter of knowledge that the Government has a barge line on the Mississippi river and some of its tributaries, and the project is pay- ing. This fact, which has been em- phized in recent plans for improvement will discomfit those who are opposed to Governmental ownership of utilities whether it ‘be city, community, state or Nation which so engages in busi- ness. The old Misisissippi packet lines went out of business because they were inadequate. The big war caused the Federal Government in 1918 to in- vestigate the possibilities of rehabili- tating the water-carrying trade on the Father of ‘Waters. A beginning was made, but the boats were small, old and entirely unable to perform what was demanded of them. In 1920 and 1921, however, as the old vessels had fallen to pieces, they were replaced with modern barges, and in 1922 a profit was realized for the first time. To-day the barge line is saving shippers $1,250,000 a year in freight charges, in addition to making a profit on operation. Expansion is now asked for to meet the increasing traffic on the Mississippi and all of its navigable tributaries, ex- cept the Ohio, where a private seryice is satisfactorily maintained. This need not be disturbed unless these private interests decide to dispose of their holdings to their principal competitors, the railroads. ‘This demonstration goes a _ long way toward convincing the skeptical that the Government can manage a paying transportation enterprise as ef- ficiently as can private interests and can insure a profit, even though modest and at the same time benefiting ship- pers by lower rates. That, at least, is a matter worthy of serious considera- tion. Millions upon millions of dollars were expended by the Government along the lines of making navigable MICHIGAN TRADESMAN Old Baldy, a few miles away. It is steep, narrow and uncanny, but from its top one gets a wonderful view of Antelope valley. Another hill of very considerable in- terest in this region is situated a mile North of Rosamond. This knoll con- tains quite an extensive deposit of petri- fied wood and evidences that a forest once flourished there. To me one of the most interesting features of the entire trip was a visit to the habita- tions of the old-time miners, now al- most wrecked and blotted out of ex- istence. In most cases they were dug- outs and about the only evidence that they were ever humanly occupied may be seen in discarded implements and old tin cans. Yet in their day they represented much activity and pos- sibly comfort and happiness. At Mojave (Mo-hav-ee) we put in a couple of hours and secured a meal at one of the numerous restaurants of a the town, which is a division point on We motored over to Mojave last the Santa Fe Railroad. Its population Sunday and negotiated Antelope val- is mostly rail operatives and their ley, which is really an arm of the Mo- families. From here we made the run jave desert. On the North side of the to Los Angeles in a trifle less than valley, which is approximately 100 five hours, which, considering the miles from Los Angeles, there lies a enormous Sunday traffic, was speedy group of mountains which are a part enough for me. As the sun approach- of, yet separate from, the Tehachipi ed the Western horizon, we donned range. They are a barren looking topcoats and winter wraps, but the collection of detached peaks, but they breezes from the Pacific ocean, as we encompass a great variety of minerals. approached it, made us forget that we At various times within the last had been wading in sngw in mountain fifty years rich, gold bearing stratas passes one hundred miles back. have been discovered. The gross Southern California has not yet been product has probably aggregated many visited by a cold spell. The maximum millions. The old-time prospector was temperature for two weeks past has out looking for gold, silver, copper or been hovering around 80, and here at lead, as the case might be. He recog- Los Angeles, the minimum record for nized only the particular mineral of the winter, so far, is 47. There have which he was in search. The history _ been light frosts in some low altitudes of the Mojave hills, the Johannesberg in this vicinity, but no considerable range and the Panamint mountains damage has been reported. fairly bristles with tales of rich strikes. Gold, silver, copper and tungs- ten have been profitably mined here. Rosamond is a crude ‘but attractive little village close to the end of our trek, and from there we diverged for a few miles to view the agate and quartz deposits, which added much in- terest to our brief pilgrimage. Thousands of years ago, when the earth’s surface was being molded to its present shape, internal pressure was released at this particular point. Lava was thrown out, silica, allumnia, magnesium and iron were being mixed in nature’s crucibles to produce the many forms of quartz which we rate as semi-precious’ stones. In the igneous rocks the release of gases left cavities which later were filled with siliceous matter. This, in turn, grad- ually builded up, became nodules that are called agate. Agate is substance usually laid down in parallel bands of variegated colors. We were much in- clined to begin picking up everything we saw, every specimen being so dif- ferent from anything we had_ ever seen, but our guide called attention to the fact that they were too plentiful and ordinary, so we confined our ac- tivities to some of the finer bits which were really endowed with the sem- blance of “ready money.” Close to this specimen-strewn ter- rain there are many short canyons and nooks favorable to picnickers and, be- lieve me, they were well employed. With snow a mile or two away, here were parties from» Los Angeles. who had gotten up at 4 a. m. to have their luncheon in the desert, a hundred miles away, and the thermometer at 80. We were informed, however, that water for drinking purposes had to be transported from somewhere else. This particular group of mountains covers comparatively little territory. They are threaded in all directions with trails which usualiy lead to some old mine. In addition to these roads, pri- marily used. for freighting, some pub- lic spirited individuals have construct- ed a very passable road to the top of Mahomet mountain, quite high, but outclassed by Mount Whitney and the waters mentioned, but private in- terests would operate for awhile and then the rail organizations would step in, buy them out and very soon there- after discover they could not be run with profit, for which alleged reason they were dismantled. That is the prin- cipal reason why operating vessels on our inland lakes has not of late years been successful. Up to the time when steamships were operated as a public conveyance at equitable charges, no one ever heard of their losing money, but railroad activities which centered on ‘buying controlling interests in water lines, and the pre-arranged ad- vancing of rates, made such service unattractive to the public. When the Government finally con- vinces the public that they are in earnest ‘by satisfactory service and re- sults, it will be time to consider the international waterways project, but not before. The death of James D. Burns, of Detroit, removes a figure intimately associated with the social and indus- trial life of that city and an individual once prominent in the hotel affairs in Michigan. He was prominent in athletics, a boxer of no mean reputa- tion, and to him, more than any single individual, may be given the credit tor Detroit’s entrance to the National base ball field. For several years Mr. Burns was sheriff of Wayne county. After his retirement from office, he erected the Hotel Burns, on Cadillac Square, re- cently supplanted by the new Hotel Barlum. In 1917 he disposed of the Burns and became associated with Ho- tel St. Claire, which he operated most successfully for four years, retiring at the end of that term to the enjoy- ment of private life. He was well be- loved by a legion of friends from near and far. Another prominent figure in business affairs, of Northern Michigan, who re- cently passed on, was Harry J. Aarons, of Manistee. In the obituaries I have read, he is particularly mentioned as a prime sponsor of Manistee’s base ball activities, but Harry Aarons was much more than that. He was a most suc- cessful business man, but took time enough away from his affairs to pro- mote the civic interests of his town, and his activities will long be remem- bered. He was a most sincere, earnest --d lovable individual and his loss will long be felt by his community. Lansing hotels seem to show greater evidence of prosperity than those in almost any other part of Michigan. George Crocker has made a most won- derful showing with the Hotel Olds. It was predicted when this institution was promoted that, financially, it would not be so good, but George is a regu- lar hotel product, does not believe in sophomorical operation of an institu- tion dedicated to the comfort and en- tertainment of human beings, but en- courages the flow of the milk of hu- man kindness, in his administration of Ren - % i 3 d 25 hotel affairs, and always did. Making friends and making money in the hotel business are not usually considered synonymous in modern hotel ethics, but it has been worked out in the case of the Olds management. Also the Hotel Kerns, presided over by the genial Ernie Richardson, goes on doing its undiminished share of business. With the co-operation of “Dick”? Murray, here you find a com- bination which cannot be beaten, and a confirmation of my claim that hotel men are not transformed from life in- surance agents, ribbon salesmen and such, by correspondence schools. They just “grow,” in the language of Topsy, and “know their stuff.” I notice by the papers, as Will Rogers might say, that considerable improvement is about to be made in the physical condition of Hotel Downey, also at Lansing, and this ought to place Lansing in the “King Row.” Lansing is flourishing, indus- trially, like a “green bay tree,’ and one of the best evidences of such improve- ment is in the activities of its hostelries. The new hotel which, Owosso is to have will be built on the site of the old National, and is to be named the James Oliver Curwood Tavern. Most appropriate and fitting tribute to the memory of an author known the world over, and an individual who devoted his entire life to the conservation of Michigan’s game and forests. It will represent an investment of half a mil- lion and embody everything modern in hotel construction. Charley Norton has opened his new hotel—the Norton-Palmer—at Wind- sor, Canada. It is a twelve-story struc- ture with 250 rooms and will be oper- ated by Mr. Norton, who also owns and operates Hotel Norton, Detroit, one of the tragically few hotels in that city which makes money. Unlike the Detroit hotel, the Norton-Palmer has a large dining-room, cafeteria and nrivate service rooms. It is of the most modern construction, which places it in the running with the best hotels in the States. Charles W. Norton, the head of the owning and operating company, has been engaged in the hotel business in Detroit practically all his life, building the first Hotel Norton, at Jefferson and Griswold streets, many vears ago. Ten years ago he built the present popular Hotel Norton, and from its very open- ing it proved a wonderful success, due largely to the popularity of its owner, who understood a hotel to be an in- stitution for the dispensing of hos- pitality, rather than a_ high-hatting robbers’ roost. At present the Detroit institution is more personally under the direction of Preston D. Norton, a son, typically a chip from the old block, who not only preserves all the family traditions, but is a social favorite as well, The Windsor institution will be managed by P. C. Palmer, one of the owners, and will naturally be popular with the traveling public. _For the National Republican conven- tion, next June, the Kansas City hotel operators have made an arrangement with the official committee to limit their charges to an advance of 25 per cent. over normal rates, which is said to be highly satisfactory to the said committee, who had knowledge of many complaints of exorbitant charges at previous . conventions in various cities. Previously hotel men have adopted capacity rates, which would have meant double charges for rooms hav- ing a capacity for more than one bed, whether occupied or not to capacity. Under the present arrangement usual rates will simply be advanced reason- ably, with an extra charge where ad- ditional beds are required. Frank S. Verbeck, DRUGS Michigan Board of Pharmacy. President—James E. Way, Jackson. Vice-President—J. C. Dykema, Grand Rapids. Director—H. H. Hoffman, Lansing. e Michigan State Pharmaceutical Association. Howard Hurd, Flint. President—J. Ciechanowski, Vice-President—J. M. Detroit. Secretary—R. A. Turrell, Croswell. Treasurer—L. V. Middleton, Grand Rapids. : Coming Sessions—Grand Rapids, March 20, 21 and 22. “Aids to Beauty” Business Perfectly Legitimate. A few weeks ago, in company with a friend who travels for a firm of toilet goods manufacturers, the writer at- tended a drug club luncheon. One of the leading members dressed the gathering and the burden of his discourse was that the depart- ment stores and beauty shops were “stealing” a lot of the toilet goods business that rightly belonged to the drug store. He was followed by two or three other members of the club and while they all agreed that the toilet goods business was gradually drifting from the drug stores and being coralled by the big stores and pulchri- tude parlors, no one in the coterie seemed to have any plan for stopping the stampede. The lamentations of these modern Jeremiahs seemed to be devoted en- tirely to bewailing the fact that a hitherto profitable branch of their busi- ness was slipping away from them, but nobody present seemed to have any remedy to recommend for the condi- tion complained of. After the meeting was over my friend told me that a couple of days earlier he had been in the pharmacy of the principal speaker and had tried very hard, though without success, to interest him in the line of lipsticks, rouges, creams, powders, etc., market- ed by his firm. The druggist told the traveler that he didn’t have enough call for the goods to warrant stocking them. Yet my friend informed me that four other first class stores in the town had carried the line for more than two years, rated it as one of their most popular, fast selling lines and he also said his firm’s business in that man’s town was steadily increasing. ad- The toilet articles made by this firm are strictly high grade, attractively packaged and consistent repeaters. This firm was the first American toilet MICHIGAN TRADESMAN goods house that had nerve enough to market a lipstick retailing for a dollar. In the past five years they have spent huge sums of money in advertising their wares in such high class publica- tions as Harper’s Bazaar, Woman's Home Companion, Pictorial Review, Vogue, Ladies Home Journal, etc. The line is a rapid seller in most every loca- tion, due in part to the national ad- vertising and helped along a lot by ag- gressive merchandising methods of the makers and also by the fact that the goods have merit. Yet here was a drug- gist weeping and wailing because the drug stores were losing the toilet goods business, yet he refused to stock a heavily advertised line of toiletries for which there was a proven demand in his own town, thereby driving trade direct to department stores and spec- ialty shops, and yet he was leading the calamity the drug stores were losing this business. chorus ‘because Not so many years ago only a small percentage of the feminine patrons of a drug store patronized the toilet goods counter, but to-day practically every female visiting one’s pharmacy, from grammar school girl to great grand- mother, is a prospective purchaser of anywhere from one to a half-dozen ar- ticles in the toilet goods department. And just as there has been a revolu- tion in the number and character of “beauty helps’ so has the increase in the price of the different items been even more When. lip- sticks first came out twenty-five, thirty- five and fifty cents were the retail prices. When one of the leading mak- ers put one out to retail at a dollar a lot of us thought he had gone crazy. Some of the more conservative ones yelled “murder” a little later at the advent of a two-dollar lipstick and said they'd never sell. They did, how- ever, and about a year ago the pharm- acy with which the writer is connected had to put in stock a lipstick marketed by a leading manufacturer that sells at five dollars. astounding, Same thing with “compacts;” sold more of them at a dollar than we ever did at fifty cents and to-day one of the readiest selling double compacts we carry in stock is one that retails for two dollars and a half. When the five dollar ones appeared we thought they wouldn’t sell, but the manufac- turers were wiser than we and the five dollar ones sold and just recently we we have added one that retails at seven- fifty and there is enough demand for it to warrant stocking it, too. A few years ago the highest priced box of face powder carried in stock by the average drug store was one that sold for fifty cents and the demand for it was not at all brisk unless the store happened to be in a “swell” neighbor- hood, but to-day one of the fastest selling face powders in almost any section is the product of a French firm that retails at a dollar a box; and when it comes to perfumes, well the sky is about the limit. Fifty cents and a dol- lar used to be quite the common thing in bottled extracts but now the price for the popular sellers starts at two, jumps to five, to seven-fifty and from there to ten dollars, with a steady de- mand in many stores for perfumes re- tailing for twelve dollars, fifteen, twenty-two-fifty, and we carry one that sells for twenty-seven dollars and a half per bottle, and while there is not a big demand for it, the call is suffi- cient for us to purchase a half-dozen at a time. Now, inasmuch as these goods are put out by well known firms, many of them known the world over, who an- nually spend enormous sums of money in advertising their wares to the public through the medium of high grade weekly and monthly magazines, some of them with a circulation topping two millions, if one wants to keep up with the procession and be looked on as an up-to-date merchandiser and get his share of the business in his neighbor- ood, he positively must keep these popular sellers in stock. It means quite an outlay of capital, considerable study to ascertain the lines and num- bers to stock and in some instances duplication of odors, sizes, etc. However, there is no help for it, there is a demand for these popular goods, it is increasing rather than diminishing and will continue indefi- nitely. The females of the species de- mand the advertised lines of lipsticks, creams, powders, astringents, rouges, ete., and unless the drug stores will supply them they will go elsewhere for them. Never before in the history of the human race has there been such a de- mand for these things that are sup- posed to make an “ugly duckling” beautiful, and a good looking girl still more beautiful. And while there may January 25, 1928 be a difference of opinion about whether these “beauty aids” are cor- rectly named, some of us being old- fashioned enough to think that a girl who has been blessed by nature with a good complexion would look better au naturel than with her face and lips daubed and smeared with pigment in a manner to make a Cherokee chief, with his war paint on, look like a rank amateur, nevertheless, there is no doubt about the demand for these “beauti- fiers’ being here to stay. Oh, yes, it’s quite true that a lot of us thought the demand for these “cosmetics” was just another fad, only a flash in the pan, so to speak, and that it would soon pass. Even now some pretty good business men are inclined to thnk the peak has been reached. Well, if I were called on to make a prophecy I'd steal a line from Al Jol- son and say, “You ain’t seen nothin’ yet!” And this prophecy wouldn’t be wild guessing either but would be based on the fact that there is a brisk, steady demand for all sorts of toiletries all over the country, likewise the de- mand for the better class and higher priced numbers is steadily increasing. Inasmuch as the manufacturers of some of the popular lines are enlarging their plants and many of them doubling their advertising appropriations for the com- ing year, they quite evidently have faith in their products, likewise a firm belief in their ability to increase the demand for their goods. Toilet goods and allied lines are mighty profitable and it would seem that the drug store is the logical place for them. A lot of this business has been allowed to get away from us be- cause what we thought was only a slight attack has turned out to be chronic and incurable. As a result of this incorrect diagnosis many of us neglected to stock the popular lines at first because it meant additional cap- ital invested. However, it is so axiom- atic as to be bromidic that you cannot sell goods unless you stock them. So, if we want to win back the toilet goods business that drifted away, must go after it in dead earnest. has we It is only good business and com- mon sense to stock the nationally ad- vertised lines, carry comprehensive stocks of the popular sellers, hook up with the publicity and get a share of the benefits the expenditure of these enormous sums of money in the high- MOM A Utisereerseb ee LLL LL EE YT GRAND RAPIDS STORE EQUIPMENT CORPORATION GRAND RAPIDS ~ MICHIGAN COOL LLL GRAND RAPIDS SHOWCASE CO. CUCCUDOTLDOG OCD CEE ESET ECO UT ETERS UEEETO EE ng WELCH-WILMARTH CORPORATION LLL RE EEL LL EE DRUG STORE PLANNING Recommendations to fit individual conditions. DRUG STORE FIXTURES Planned to make every | foot of store into 4 sales space. Scaeoeseaonnonasseaa nnn ati} SaemnencamenemneniaLASREE RP REEIS RIES es COU 4 ~ * ~ eae » j } » ” * nes Po e's . a January 25, 1928 MICHIGAN TRADESMAN 27 est grade advertising extant is sure to virtually devoid of vitamin A and that WHOLESALE DRUG PRICE CURREWN: create. very few contained any material Make window displays of the goods amount of vitamin D. Several of these Prices quoted are nominal, based on market the day of issue. and display them prominently inside articles have been used extensively in Molto Cotton Saud 1 35@1 50 Belladonna _.. @1 44 our stores, and see that the stocks are the manufacture of so-called cod liver : Cubebs -_---..-- 6 50@6 75 Benzoin _---~--- @2 28 aes ; a “oe E sion . ' a eg co une = Higeron —......_ 7 50@7 75 Benzoin Comp’d. @2 40 constantly replenished. oil compound tablets and other prepa- Carbolic “"_ 38 @ 44 Hucalyptus .-.. 1 25@160 Buchu -___..._ @2 16 = < nae Se . , es : wa E : es 5 S ae See to it that all sales people are ations, according to the department. owe ete “4 * Fone ocr 2 oea = a ¢: = Ce check iiloat 4 cer she aificr. ame Federal Pood and Drog act Gin. ~~ ¢ @ 16 Jones Wied a : =a : cuecks ee be - ‘ i . : iy . ar a0 2p sett) i ’ r. uae 1 ee QL ent lines and items to talk intelligently makes the manufactureer or distribu- 20 ‘ae * Lard, No. 1 _.-. 1 25@1 40 Gach iuates a @1 80 to customers about them. While there tor of medicinal products responsible artaric -_____-. 50 @ 60 Lehueid a 6 oar Fa Boel pole ¢ a is nothing intricate or abstruse about for marketing them in harmony with _ : Bemon 7 - 4 00@4 25 Gentian _------ @1 35 eae Se its risions.” says > statement. mmonia Linseed, raw, bbl. @ 6 Guafage _.... @2 28 the average line of toilet articles and me -Y . ? : 7 os wigan Water, 26 deg... 06 @ 16 linseed, boiled, bbl. @ 79 Guaiac, Ammon... @2 04 beauty helps, there are, however, many Manufacturers should assure them- Water, 18 deg... 05%@ 13 Dinsece. bid. less 864 “ Iodine ae < = . : ‘ salyzac a ae ‘1 vitamins oe 4inseed, raw, less 73@ 96 ine, L. little points that the people behind the selves that the cod liver oil vitamins Poche seal - na 2 Moted suda «¢ & hg, alae gi aa counter should know in order to be in re Present in therapeutically signifi- Chloride (Gran. 09 @ 20 oa ------ +a ° ie @1 44 oe ek ae oe . cant amounts. The Department of — @ Myrrh ..-------- @2 62 position to give asked for information ‘ : : : Olive, Malaga, Nux Vomica --_-. @1 80 about anv line number tiicte Agriculture will take action against Balsams yellow .... ._ 285@3 25 Opium ____-_-__- @5 40 5 ’ or a : : a Copaiba, _..__. 1 00@1 25 Olive, Malaga, Opium, Camp. -- @1 44 A sate ana ue sales tail ean easily products that are labeled or represent- Fir (Canada) ang 15@3 00 grean 2 85@3 25 Opium; Deodorz’d @6 40 j : Le ed as containing the cod liver oil Fir (Oregon) -. 65@100 Orange, Sweet - 5 00@6 25 Rhubarb -_-...-- @1 92 be framed up by any alert, intelligent wicismal uiledd euch ucodenia contain 3 00@3 25 Origanum, pure- @2 50 bes amins ess suc »ducts conte ’ clerk that will impress the customer +l she econ endo oe. cad tikee oe oo Pomnecasel - 3 208 g0 and assist in selling not only the toilet ceo : ; Bark Peppermint ---_ 5 50@5 70 Paints ‘ol : 4 oil vitamins equivalent to those pres- arks Rose, pure __ 13 50@14 00 articles called for but, in many cases, : : atic ee 1 . Cassia (ordinary). 25@ 30 Rosemary Flows 1 25@1 60 Lead, red dry __ 134@13% related piatehae dle a will ent in the normal y prescfri yed doses Cassia (Saigon)_. 50@ 60 Sandelwood, E. Lead, white dry 134%@13% : rehandis . ae cod teen cil Sassafras (pw. 50c) @ 60 I. _-._--_.--- 10 50@10 75 Lead, white oil_- 13% @13% Prescott R. Loveland, Ph.G. a | : Soap Cut (powd.) Sassafras, true 1 75@2 00 Ochre, yellow bbl. 2% oe Products represented as concen- fer 20@ 30 Sassafras, arti’) 75@1 00 bed Wane Ge ¢ : : 4 trates of cod liver oil should contain Spearmint ~-__-- 8 00@8 25 : m. Federal Drive Against Adulterated os ‘ Berries Seana 150@1 75 Red Venet'n Eng. 4@ 8 Cod Liver Oil vitamins A and D in concentrations Sicsilus Tang 7 00@7 25 i es 5@ 8 boat ; ig ' ¢ reasonably higher than those of a Cubeb —_-_________ @1 00 a eS ae aS x Whitin’ bbl. -_ 5%o ‘ f n is under way : ; S Fis e >, bbl. Go oS | oy eS ee a a 3 i O Femove tron good grade of cod liver oil. State- eS 7 ee Ge us = Turpentine, less_ 75@ 88 io . 2 soars Gc > che 21s : : : : ; t -------——— © Ee : : 2 oe s ee In wie commerce ments regarding the therapeutic ef- Prickly Ash —____ @ 7 eo 6 00@6 25 gers Prep @3¢ — i al pone sila . fects of the preparations should be Gictcaute Wentewaneen. sweet wae r rise ) - cee c Rr ecm esr ee sk ei ak eatin ten enemy c a oe ee aes of cod limited to those that can be fully sub- Licorice __..._____ 60@ 65 Winciaseas. art . 1301 00 Miscellaneous Hee o anc Nig fa 2 A a aca by the consensus of present- Licorice, powd. --. 60@ 70 worm — aL eens Z Acetanalid __... 57@ 75 ore rH 2 rit< 7 i og ° . : ormwooag —. t @) < 9 . : spe the vitamins of cod day medical opinion. Investigations ol Gicwecs ’ . 2 yf ee Feud aaa 08@ 12 re é y a¢o a : 0 H . i 8 a oF see eo pre re this class of products will be continued arnica _______ 1 75@1 85 ee oe ed 09@ 15 > haces ; sl : : : ‘ a : ac u i = ie y eu 7 0 icia a — ood, for the purpose of removing from the — ee) @ i Hicibliawate 35@ 40 peop — 2 83@3 08 ee itn oS ater Eis ae ge Wee ce ee ne oe ae genta administration of market adulterated, misbranded, de- Bichromate _____ 15@ 25 so or a - S py > f as a * ‘a 3r re 5 eee a nited States Department of Ag teriorated or otherwise illegal prepara- Gums es Pa a 2 Gduther tes. po, “nes oD — ons oe 309 ee © See eee 2 0; _ ’ eee rate, ° _ During 1927 the Department of Ag- Acacia, Sorts --. 20@ 25 Ce SMa 16@ 25 Carmine ____.___ 7 00@7 50 riculture conducted an extensive sur- What’s Life? po ae 40 rein erie ae 90 aoe Buds -__. ae 40 ig ae a i: - : ve. - ee ‘ oes ar ow 5 35 OGIGe wk @4 55 OVGe ..4......., 6 65 vey of extracts of cod liver, cod liver Bi pa oats ... see; Aloes (Cape Pow) 25@ 35 Wermanganate -. 20@ 30 Chalk Prepared_ ao 16 oil and various products said to con- The smiling sea; the laughing lea; Aloes (Soc, Pow.) 75@ 80 Prussiate, yellow 40@ 50 Chloroform -... 53@ 60 : . ; : . The light in woman's eyes; Asafoetida __-___ 50@ 60 Prussiate, red _ @ 70 Chloral Hydrate 1 20@1 50 tain the cod liver oil vitamins found we oe na ee ee we a: ee 75@1 00 Sulphate __..... 35@ 40 Cocaine ______ 12 85@13 50 in interstate commerce. A _ biological To play a game that’s square; ao ne % Gocoa Butter -... 70@ 90 : ie | . To grin a bit when feeling blue; Guaiac __._- —— @ 80 Corks, list, less. 40-10% examination for the presence of With friends our joys to share; Cenine, pow’d __ ¢. * Roots Gad cee BO 749 a : ! : Be To smile, though games be lost or won; Sino —_ Alkaget 2! 204@ 5 eras, Frowd. vitamins A and D in these products te a one Gene bck Kins, awd @1 20 a ees ue = Corrosive Sublm 2 25@2 30 showed that practically all of the ex- And when at last the day is done rh eae oe Galamins - 35@ 75 Gee are = 45 : ho t ble into bed. yrrh, powdered @ 80 Dac er ea i Oa uttle bone -..._ 0 tracts and concentrates examined were oo Gide - Mexander. Opium, 'powd. 19 65@19 92 Coe oa ° ue -— Done 13 Opium, gran. 19 65@19 92 Ginger | eaican | Dover’s Powder 4 00@4 50 Pete se 65@ 80 powdered ___. 30@ 35 Mmery, All Nos. 10@ 15 —— Shelac ___.__ WE 9 Giice Semaica. to a, Mery. Powdered @ 16 Tragacanth, pow. @175 Ginger’ Jamaica, _o Epsom Salts, dbis. 3% Trazacanth ___. 2 00@2 35 — ie mgr upsom Salts, less 3% 10 . powdered ~___.._ 45@ 50 7... ape ; “MONOGRAM” BRAND SANITARY Turpentine @ #6 coidonseal, pow. “Ga an Bigot pondered — ts op Ipecac, md, 2. mE 00 7. “hy a re ee 355° yy Formaldehyde, Ib. 12% @30 SEALED BOTTLED GOODS tnectcides | istic, “pawal- $f Geating sg Arsenic 08@ 20 ; , bore Glassware, less 55%. Blue Vitriol, bbl. @ 08 poke’ powdered. 35 49 Glassware, full case 60%. All put up in Metal Screw Cap Bottles (with few exceptions Blue Vitriol, less 10@ 17 Rhubarb. powd.n Glauber Salts, bbl. @02 p : p i p ( th € Pp : ) Bordea. Mix Dry 13@ 22 hota aoe. = a Glauber Salts less 04@ i attractively labeled, and highest grade of goods. Here is the Hellebore, White Saruanevila, Paad Glue, Brown —— 31g 30 dered ____._ ae $6: ' ; Glue, Brown Grd 16@ 20 list: ineect Powder 45 ground —____.- @1 10 Glue, Whte 27% 35 Lead Arsenate Po. anes on a 52 Glue, white grd. 2g 35 Ammonia, Bay Rum, Benzine, Beef Iron and Wine, Carbolic aa Sulphur en Squills eee aoe . . . a Oe: 760 . : : i : a ee oe Squills, powdere Mn Acid, Citrate of Magnesia, Extract Anise, Extract Lemon, Ex- Paris Green -. %3@ %% ‘umeric, powd... 4@ %5 loan” ‘oo: , .o Iodoform ....... 8 00@8 30 : ‘ “ Valerian, powd..- 1 00 tract Vanilla, Extract Wintergreen, Extract Witch Hazel, Food pe . ¢ ae § ic Colors, Formaldehyde Fluid, Extract Cascara, Aromatic, Gly- Buchu -_—-_—__.. @1 00 — Mace, Dowdered- ‘ mt 60 : . uchu, powdered @1 10 OL enn an cerine, Glycerine and Rose Water, Goose Grease, Hoffman's Sage, Suk 269 30 ane oe or af 35 Morphine | —__- 12 88@13 98 ‘ : Foe : age, % loose __ 0 ux Vomica .... Anodyne, Lime Water, Oil British, Oil Camphorated, Oil Cas- Sage, powdered__ @ 35 ane, Mk. ae 17 Nux Vomica, pow. 15@ 25 ‘ . ‘ : a . Senna, Alex. _... 50 ary --.~----- -epper, black, pow 50 60 tor, Oil Cinnamon, Oil Citronella, Oil Cloves, Oil Cocoanut, Senna, Tinn. pow. at i ceresay, Po. .30 25g 30 Pepper, White, Dw. a9 15 ‘ ° . . . ° e ° « amon ..--.. Cc. ur \y Oil Cod Liver, Oil Cotton Seed, Oil Minerial, Oil Fish, Oil Uva Ural "Coriander pow. 90 30@ #5 Quassiao-~ Bo is : . : - A ME oz 2 Neatsfoot, Oil Olive, Oil Peppermint, Oil Sewing Machine, Olts ae ne * oo a ue 2 Oil Skunk, Oil Tar, Oil Wintergreen, Mercurachrome Solution, a ee on eo 1 oe ‘te a Spirits Ammonia Aromatic, Spirits Camphor, Spirits Nitre, Almonds, Bitter, 3 00@8 25 roa _— 30 is San gee ico 30 ° . a . ‘ cee ar cial __.... 3 00@8 36 s*SENE oceeee---- 9 -o Lee cee ; Chocolate Apples ---- 4 50 ; Thompson’s s’dles blk 8 ' Webster St. Reges 125 00 5. Ds ge Pastelles, No. 1 oe 60 Bering Apollos ae 95 00 a seedless, 10% —= —s Pastelles, % lb. ------ 6 60 Bering Palmitas -- 115 00 OS. peer neem Pains De Cafe _---- __ 3 00 Seeded, 15 oz. —..-..-- 10% AMMONIA 10 oz., 3 dz. cs. Arctic, 16 oz., 2 dz. cs. Arctic, 32 oz., 1 dz. cs. Quaker, 24, 12 oz. case 2 Arctic, 24, 3 Ib. 10 lb. pails, per doz. 15 Ib. pails, per doz. 11 95 25 Ib. pails, per doz. 19.15 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, 10c, doz. ---- 95 Royal, 6 oz., do. ---. 2 70 Royal, 12 oz., doz. -_ 5 20 Roval, 6 ib. =______ 31 20 Rocket, 16 oz., doz... 1 25 K. C. Brand Per case 10e size, 4 doz. ._---- 70 ibe sive, 4 Gos. ____ 5 60 20c size, 4 doz. ..---- 7 20 25c size, 4 doz. __---- 50c size, 2 doz. _ 80c size, 1 doz. ~----- 8 85 10 Ib. size, % doz. Freight prepaid to jobbing point on case goods. Terms: 30 days net or 2% cash discount if remittance reaches us within 10 days from date of invoice. Drop shipments from factory. BEECH-NUT BRANDS. BLUING The Original Condensed oz., 4 dz. cs. 3 00 oz., 3 dz. cs. 3 76 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 Corn Flakes, No. 102 : - Bran Flakes, No. 624 2 25 Bran Flakes. No. 602 1 50 Post’s Brands. Grape-Nuts, 24s ----- 3 80 Grape-Nuts, 100s --.. 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 9 6 00 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Postum Cereal, No. 1 2 70 Post Toasties, 368 -. 2 85 Post Toasties, 24s -. 2 85 Post’s Bran, 248 -- BROOMS Jowell, 40%. _._.-.-_- 25 Standard Parlor, 23 Ib. 8 25 Fancy Parlor, 23 Ib._- Ex. Fancy Parlor 25 Ib. 9 75 Ex. Fcy. Parlor 26 Ib. 10 00 1 75 Se Whisk, No. 3 —.------- 2 75 BRUSHES Scrub Solid Back, 8 in. Solid Back, 1 in. Pointed Ends ------~- 1 26 Stove Sinker _.. 1 80 NO. be 2 00 Pesisss _.......-...- 2 60 Shoe No 649 2: 2 26 No. 2) 3 00 BUTTER COLOR Dandelion __-------- — 2 85 CANDLES Electric Light, 40 Ibs. 12.1 Viumber, 40 Ibs. -_--- 12.8 Varafine, ss —...__ 14% Paraffine, 128 __...... 14% Witkioe 40 Tudor, 6s, per box __ 30 CANNED FRUIT Apples, 3 Ib. Standard 1 50 Apples, No. 10 -. 5 15@5 75 Apple sauce, No. 10 8 QU Apricots, No. 1 1 75@2 00 Apricots, No. 2 -...-- 3 00 Apricots, No. 2% 3 40@3 90 Apricots, No. 10 8 50@11 00 Blackberries, No. 10 8 50 Blueber’s, No. 2 2 00@2 75 Blueberries, No. 10 __ 12 50 Cherries, No. 2 -... 3 76 Cherries, No. 2% ---- 4 25 Cherries, No, 10 -. 14 00 Loganberries, No. 2 -. 3 00 Loganberries, No. 10 10 00 Peaches, No. 1 1 50@32 10 Peaches, No. 1, sliced 1 26 Peaches, No. 2 ------ 2 15 Peaches, No. 2% Mich 2 20 Peaches, 2% Cal. 3 00@3 25 Peaches, 10, Mich. .. 8 60 Pineapple, 1 sl. ----- 1 75 Pineapple, 2 sli. ---._ 2 60 P’apple, 2 br. sl. ---. 2 40 P’apple, 2%, sli. -—-- 3 00 P’apple, 2, cru. ----. 2 60 Pineapple, 10 cru. -. 9 GA Pears, No. 2 ---.---- 3 15 Pears, No. 2% ------ 3 50 Plums, No. 2 -. 2 40@2 60 Plums, No. 2% -------2 90 Raspberries, No. 2 bik 3 25 Raspb’s, Red, No. 10 13 60 Raspb’s Black, No, 10 _... 33 09 Rhubarb, No. 10 4 75@5 60 Strawberries, No. 10 12 60 CANNED FISH Clam Ch’der, 10% oz. 1 36 Clam Ch., No. 3 -.---- 3 50 Clams, Steamed, No. 1 2 00 Clams, Minced, No. 1 8 26 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 0z.- 2 50 Chicken Haddie, No. 1 3 75 Fish Flakes, small -. 1 36 Cod Fish Cake, 10 oz. 1 35 Cove Oysters, 5 oz. ~ 1 65 Lobster, No. %, Star 2 90 Shrimp, 1, wet ------ 2 25 Sard’s, % Oil, Key -- 6 10 Sardines, % Oil, k’less 5 60 Sardines, % Smoked 6 75 Salmon, Warrens, %s 2 80 Salmon, Red Alaska 3 75 Salmon, Med. Alaska 2 86 - oo o Saimon, Pink Alaska Sardines, Im. %, ea. 10@28 Sardines, Im., %, ea. 25 Sardines, Cal. .. 1 65@1 80 Tuna, %, Albocore .. 95 Tuna, 4s, Curtis, doz. 2 20 Tuna, %s, Curtis, doz. 3 50 Tuna, 1s, Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, No. 1, Corned __ 8 10 Beef, No. 1, Roast ---- 3 10 Beef, No. 2%, Qua. sli. 1 35 Beef, 3% oz. Qua. sli. 2 00 Beef, 4 oz., Qua. sli. 2 26 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions, s 3 45 Chili Con Ca., 1s 1 35@1 45 8 30 5 40 Deviled Ham, %s --- 2 20 Deviled Ham, %s --- 3 60 Hamburg Steak & Onions, No i _..... 3 15 Potted Beef, 4 oz. --- 1 10 Potted Meat, % Libby 52% Potted Meat, % Libby 92% Potted Meat, % Qua. 90 Potted Ham, Gen. % 1 86 Vienna Saus., No. % 1 45 Vienna Sausage. Qua. 95 Veal Loaf, Medium -- 2 65 Baked Beans Campbells, lc free 5 -. 1 15 Gusker, 28 of... 90 Fremont, No. 2 ---.-- 1 10 Snider, No, 1... — Snider, No. 2 1 25 Van Camp, small -.-. 86 Van Camp, Med. ---- 1 15 CANNED VEGETABLES. Asparagus. Green tips -. 317 Large Green 4 6 21 65@1 7 No. 1, No. 2%, W. Beans, cut W. Beans, 10 Green Beans, 2s 1 65@2 Green Beans, 10s -. @7 60 L. Beans, 2 gr. 1 35@2 66 Lima Beans, 2s,Soaked 1 15 Red Kid, No. 2 ------ 1 25 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 10@1 36 Beets, No. 3, cut -..- 1 60 Corn, No. 2, stan. — 1 10 Corn, Ex. stan. No. 3 1 36 Corn, Nu, 2, Fan. 1 80@2 36 0 75 15 on ~ nen Corn, No. 10 -. 8 00@1 Hominy, No .3 1 00@1 Okra, No. 2, whole -- 2 00 Okra, No. 2, cut -—- 1 66 Dehydrated Veg. Soup 90 Dehydrated Potatoes, lb. 45 Mushrooms, Hotels -- Mushrooms, Choice, 8 ox. 40 Mushrooms, Sur Extra 50 Peas, No. 2, EB. J 65 Peas, No. 2, June ........---- —. 4 86 Peas, No. 2, Ex. Sift. 2. 3. ee Peas, Ex. Fine, French 26 Pumpkin, No. 3 1 86@1 66 Pumpkin, No. 10 4 00@4 76 Pimentos, %, each 12@1¢4 Pimentoes, %, each — 27 Sw’t Potatoes, No. 2% 2 25 Sauerkraut, No.3 1 36@1 50 Succotash, No. 2 1 656@32 50 Succotash, No. 2, glass 3 Spinach, No. 1 Spnach, No. 2-- 1 60@1 90 Spinach, No. 3-- 2 25@2 60 Spite.ch, No. 10_ 6 50@7 00 Tomatoes, No. 2 1 20@1 30 Tomatoes, No. 3, 1 86@2 25 Tomatoes, No. 10-. @8 6 CATSUP. B-nut, small --------- 1 90 Lily of Valley, 14 02.-- 2 60 Lily of Valley, % pint 1 75 Paramount, 24, 88 ---- 1 4@ Paramount, 24, 168 — 2 36 Paramount, Cal. ----13 60 Sniders, 8 0%. -------- 1 76 Sniders, 16 oz. ~------- 2 55 Quaker, 8 0z. -------- 1 26 Quaker, 10 0Z. ------- 1 40 Quaker, 14 0Z. ------- 1 90 Quaker, Gallon Glass 12 00 Quaker, Gallon Tin -- 8 00 CHIL! SAUCE Snider, 16 oz. -------- 3 30 Snider, 8 OZ. ------- -- 2 30 Lilly Valley, 8 oz. -- 2 26 Lilly Valley. 14 os. -- 3 26 OYSTER COCKTAIL. Sniders, 16 oz. ..----. — 3 30 Sniders, 8 oz. ------- 3 80 CHEESE. Roeavefort .... . 55 Kraft, small items 1 65 Kraft, American -. 1 65 Chili, small tins -. 1 66 Pimento, small tins 1 65 Roquefort, sm. tins 2 25 Camembert. sm. tins 2 25 Wisconsin Daisies ---- 31 Longhorn --—- ie Michigan Daisy - _ 30 Sap Sago ------------ 38 ae 28 CHEWING GUM. Adams Black Jack -_-- 65 Adams Bloodberry ---. 65 Adams Dentyne ___-__-- 65 Adams Calif Fruit __-- 65 _ Adams Sen Sen ------_- 65 Lroste’s Bars, Delft Pastelles 1 Ib. Rose Tin Bon 1 doz. 2 00 2 15 Bons 00 7 oz. Rose Tin Bon sons 00 13 oz, Creme De Cara- ous 13 20 12 oz. Rosaces ------ 10 80 % Ib. Rosaces ----- 7 80 \% Ib. Pastelles ------ 3 40 Langues De Chats -- 4 80 a CHOCOLATE. Baker, Caracas, %8 ---- 37 Baker, Caracas, 4s ---- 35 COCOANUT Dunham's 15 Ib. case, %8 and \%s 48 15 lb. case, %8 -------- 47 15 Ib. case, %8 -------- 46 CLOTHES LINE. Hemp, 50 ft. ____ 2 00@2 25 Twisted Cotton, 3 50@4 00 2 25 3 50@4 00 Sash Cord HUME GROCER CO. ROASTERS COFFEE ROASTED 1 Ib. Package Molross ...: 35 Sayerty 27 Guaner 41 NeGGO 39 Morton House ------ 47 Remp oo 36 Royal Ciab —__--..._ 40 McLaughlin’s Kept-Fresh Vaccum packed. Always fresh. Complete line of high-grade bulk _ coffees. W. F. McLaughlin & Co., Chicago. Maxwell House Coffee. 1. is tis oo 48 . 16. Cine oo 1 42 Coffee Extracts M. ¥., per 100 _....._ 12 Frank's 50 pkgs. -. 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. ------ 7 00 Eagle, 4 doz. __-_-__-_ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. -. 4 50 Hebe, Baby, 8 do. -. 4 40 Carolene, Tall, 4 doz.3 80 Carolene, Baby --_--.-- 3 50 EVAPORATED MILK Quaker, Tall, 4 doz._. 4 80 Quaker, Baby, 8 doz. 4 70 Quaker, Gallon, % doz. 4 70 Carnation, Tall, 4 doz. 5 15 Carnation, Baby, 8 dz. 5 05 Oatman’s Dundee, Tall 5 15 Oatman’s D'’dee, Baby 5 00 Every Day, Tall -... 5 00 Pot. Tal 2... 15 Pet, Baby, 8 oz. --.-.. 6 05 Borden’s Tall -.--.... 5 15 Borden’s Baby ----- -- 5 05 Van Camp, Tall _.--. 4 90 Van Camp. Baby --.. 3 76 Bering Diplomatica 115 > Bering Delioses _--- 120 00 Bering Favorita -_-- 135 00 Bering Albas_ -.----- 150 00 CONFECTIONERY Stick Candy Pails Staudara .... 0. 16 Pure Sugar Sticks 600s 4 20 Big Stick, 20 lb. case 20 Mixed Candy Kindergarten ---------- 17 eae 14 x & 0. __ a2 Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 75 Choc Marshmallow Dp 1 70 Milk Chocolate A A 1 80 Nibble Sticks 1 85 No. 12, Choc., Light — 1 65 Chocolate Nut Rolls — 1 85 Magnolia Choc ------- 1 25 Gum Drops Pails Anigs aa 40 Champion Gums ---.-.. ao 36 Challenge Gums ---... ae Ravonte —.............. 19 Superior, Boxes __-----.- 23 Lozenges Pails A. A. Pep. Lozenges 17 A. A, Pink Lozenges 16 A. A. Choc. Lozenges 16 Motto Hearts -------- 19 Malted Milk Lozenges 21 Hard Goods Pails Lemon. Drops --------- 18 O. F, Horehound dps. - 18 Anise Squares 18 Peanut Squares ------ oo ae Horehound Tablets __-. 18 Cough Drops Bxs Putnam ss . 35 Smith Bros. —--------- 1 60 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 4 oz. pkg., 48s, case 3 40 Specialties Walnut Fudge -------- 23 Pineapple Fudge ------- 22 Italian Bon Bons -...- 17 Banquet Cream Mints_ 27 Silver King M.Mallows 1 36 Bar Goods Walnut Sundae, 24, 5c 76 Neapolitan, 24, 6c --.... 75 Mich. Sugar Ca., 24, 5c 75 Pal O Mine, 24, 5¢ ... 75 Malty Milkies, 24, 5c -. 75 Lemon Rolls COUPON BOOKS 50 Economic grade 32 60 100 Economic grade 4 60 500 Economic grade 20 00 1000 Economic grade 37 60 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR ® 1b. Botes oo 4° DRIED FRUITS Apples N. Y. Fey., 50 lb. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice -. 20 Evaporated, Fancy -.. 23 Evaporated, Slabs ----. 17 Citron 10 1D. Dox 3 40 California Prunes 90@100, 25 lb. boxes-_-@06% 60@70, 25 lb. boxes--@08 50@60, 25 lb. boxes_-@08% 40@50, 25 lb. boxes--@10 30@40, . boxes--@10% 20@30, . boxes..@16 18@ 24, . boxes--@20 FARINACEOUS GOODS Beans Med. Hand Picked ~-- 07 Gal, Limas |... 09 Brown, Swedish ----- 074% fed Kidney ..-------- 09 Farina 24 packages -------- 2 Bulk, per 100 Ibs. ---- Hominy Pearl, 100 lb. sacks — Macaronl Mueller’s Brands 9 oz. package, per doz. 9 oz. package, per case Bulk Goods Elbow, 20 Ib. Egg Noodle, 10 Ibs. -- 14 Pearl Barley Chester .------------- 4 60 0000 .-...------.-.---= a 4s 00 Barley Grits ~--------- 5 OU Peas Scotch, Ib. -.--- oe eek Split, lb. yellow ------ 0s Split green ---------- 08 Sage East India —----------- lv Taploca Pearl, 100 lb. sacks -- 09 Minute, 8 oz., 3 doz. 4 0 Dromedary Instant -. 8 60 FLAVORING EXTRACTS JENNINGS PURE FLAVORING EXTRACT Vanilla and Lemon Same Price % oz. 1 25 oz. 1 80 3 20 4 50 2 60 5 00 2% Ounce Taper Bottle 50 Years Standard. Jiffy Punek 3 doz. Carton ......._ 2 25 Assorted flavors, FLOUR Vv. C. Milling Co. Brands Lily White -...... in 2 00 Harvest Queen -..... 9 80 Yes Ma’am G . C08 ian 0 FRUIT CANS F. O. B. Grand Rapids Mason Halt pint ......-- ce One pint —.-.. I One quart -..- ..... a Half gallon ._....._--13 Ideal Glass Top. Hall pint (3. 9 00 One mint oo. 9 30 One quart .._-...._. 11 15 Half galion —.....-... 15 40 ~ January 25, 1928 MICHIGAN TRADESMAN 29 GELATINE 26 ox., 1 doz. case __ 6 00 3% oz., 4 doz. case__ 3 20 One doz. free with 5 cases, Jell-O, $3 doz. -....._ 85 Minute, 3 doz. ________ 4 06 Plymouth, White ___. 1 55 Quaker, 3 doz. _..... 2 55 JELLY AND PRESERVES Pure, 30 ib. pails __..3 30 Imitation, 30 lb. pails 1 75 Pure, 6 0z., Asst., doz. 95 Buckeye, 18 oz., doz. 2 00 JELLY GLASSES ® oz., per dos, _.....-__ 37 OLEOMARGARINE Van Westenbrugge Brands Carioad miekributer eee en 21 Nucoa, 1 Ib. -- 20% Nucoa, 2 and 5 Ib. Willson & Co.'s Brands Oleo or oe 24 Es eee 18 = Rowe 19 MATCHES Swan, #440 oo 4 50 Diamond, 144 box __- 5 75 Searchlight, 144 box-- 5 75 Ohio Red Label, 144 bx 4 20 Ohio Blue Tip, 144 box 5 70 Dhio Blue Tip, 720-le 4 25 Blue Seal, 144 ___---- 5 20 Reliable; 144 ____.__ 415 Pederal 144 92 5 50 Safety Matches Quaker, 5 gro. case__ 4 50 MOLASSES Molasses in Cans Dove, 36, 2 lb. Wh. L. 5 60 Dove, 24, 2% lb Wh. L. 5 20 Dove, 36, 2 lb. Black 4 30 Dove, 24, 2% lb. Black 3 90 Dove, 6 10 Ib. Blue L. 4 45 Palmetto, 24, 2% Ib. 5 75 NUTS—Whole Almonds, Tarragona 26 Brazil New .........- 27 HWancy Mixed 1.7.0. 26 Filberts, Sicily -.--__ 22 Peanuts, Vir. Roasted 12% Peanuts, Jumbo, std. 15% Pecans, 3 star -.---~. 20 Pecans, Jumbo ---_--. 40 Pecans, Mammoth -- 50 Walnuts, California __ 26 Salted Peanuts Wancey. No. 1:20 0 14% Shelled AON Gs Uo 68 Peanuts, Spanish, 1265 1b. bags —-_--_-. 12% mwuberts oe 32 Pecans Salted _-----__ 89 Waimits 0 60 MINCE MEAT None Such, 4 doz. .-_ 6 47 Quaker, 3 doz. case -. 3 50 Libby, Kegs, wet, lb. 22 OLIVES Bulk. 5 gal. kee 2. 8 00 Quart Jars, dozen —-- 5 50 Riri, 2 owed, Kemp oo 275 Pint Jars, dozen __-- 3 00 4 oz. Jar, plain, doz. 1 35 5% oz. Jar, pl., doz. 1 60 81% oz. Jar, plain, doz. 2 35 20 oz. Jar, do... 4 25 $ oz. Jar, Stu., doz. 1 35. 6 az. Jar, stuffed, dz. 2 25. 9 oz. Jar, stuffed, doz. 3 50: 1 Jar, Stuffed, — 4 50@4 75 doz. 0 ery dar. stuffed dz. 7 00 PARIS GREEN Se ea a. 28 2s and 58 _..... Cea Be PEANUT BUTTER Bel Car-Mo Brand 24 i lb. Tins _.. 8 oz., 2 do. in case_- 15. 15. paila . ran 20 Th. patie. PETROLEUM PRODUCTS. From Tank Wagon. Red Crown Gasoline __ 11 Red Crown Ethyl - ..__ 14 Solite Gasoline _._____ 14 In Iron Barrels Perfection Kerosine .. 13.6 Gas Machine Gasoline 37.1 Vv. M. & P. Naphtha 19.6 1SO-VIS MOTOR OILS In tron Barrels Pat) 0 W741 Medium oo 77.1 heavy 2200 77.1 Tos. Peavy 22) TUL olarine fron Barrels Bight 9c Medium =...) Heavy —2- Special heavy -----... 65.1 Extra heavy —....- = 65.1 Polarine “KH ..o. 65.1 Transmission Oil -... 65.1 Finol, 4 oz. cans, doz. 1 60 Finol, 8 oz. cans, 5 Parowax, 100 Ib. -_.. 9.3 Parowax. 40, 1 lb. __ 9.5 Parowax, 20, 1 Ib. 9.7 err oot use mi care a wv Bebt ryt pry cans 2.75 cans 4.65 12 pt. 12 qt. Semdac, Semdac, PICKLES Medium Sour 5 gallon, 400 count .. 4 75 Sweet Small 16 Gallon, 3300 --.-__ 28 75 5 Gallon, 750 _.______. 9 00 Dill Pickles Gal. 40 to Tin, doz. _. 9 00 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 75 Bieveleé <0 4 75 POTASH Babbitt’s, 2 doz. -.__ 2 75 FRESH MEATS Beef Top Steers & Heif. _. 22 Good St’rs & H’f. 154%@19 Med. Steers & Heif. 18 Com. Steers & Heif. 15@16 Veal “EOD 2 19 OO 18 MeGinin 25000 17 \.amb Sprine Damp 20 24 Coogee 23 MECGIUM ee 22 ROOF oo 20 Mutton OO 18 Medium oo. 16 Popr ~--------------— 1% Pork Pimnt Hees = 20. 12 Medium hoes Se 11 fieavy hoes .20 0 11 Hom, Med. _.-.. 18 Butts FT Shoulders 20 13 Sparerinus —.2 2 16 Neek bones —.... 2 06 Trimmines: 20 11 PROVISIONS Barreled Pork Clear Back __ 25 00@28 00 Short Cut Clear26 00@29 00 Dry Sait Meats DS Bellies __ 18-20@18-19 Lard Pure in tierces __..__ 138% 60 lb. tubs -._.advance %& 50 lb, tubs -.._-.advance % 20 lb. pails _._-_-.advance % 10 lb. pails _._..advance % 5 Ib. pails _.._-advance 1 3 Ib. pails _._-advance 1 Compound tierces ____ 13% Compound, tubs -____ 14% Sausages Bologna .. 14 TAO . 3 Prangiort _._.. POrk 222 18920 Veat oe Tongue, Jellied -_--_- 38 Headcheese =... 16 Smoked Meats Hams, Cer. 14-16 Ib. @24 Hams, Cert., Skinned 16-18 Ib. Pe aaa Ham, dried “beef. Knuckles 2 @s7 California Hams _. @17% Picnic Boiled Hamas oo. 20 eo Boiled Hams — __ @34 Minced Hams _-_-- @17 Bacon 4/6 Cert. _. 24 @34 Beef Boneless, rump 28 00@30 00 Rump, new _. 29 00@32 00 Liver Beef Ce Calf a Ls So Pork 2200 8 RICE Fancy Blue Rose _.-.. 06 Fancy Head __ 07% Broken. 220200 03% ROLLED OATS Silver Flake, 12 New Process (20 35 Quaker, 18 Regular -. 1 80 Quaker, 12s Family _. 2 70 Mothers, 12s, M’num 3 25 Nedrow, 12s, China _. 3 25 Sacks, 90 Ib. Jute _. $3 76 RUSKS Michigan Tea Rusk Co. Brand. 40 rolls, per case __.. 4 70 T8 rolls, per case _.... 2 25 18 cartons, per case__ 2 25 36 cartons, per case__ 4 50 SALERATUS Arm and Hammer __ 3 75 SAL SODA Granulated, bbls. ____ 1 80 Granulated, 60 lbs. cs. 1 60 Granulated, 36 2% Ib. packages 20.00 2 40 COD FISH MidGles @2.050)0 00 16% Tablets, % Ib. Pure __ 19% dom. 1 40 Wood boxes, Pure _. 29% Whole Cod 1% HERRING Holland Herring Mixed, Keys 2.0 00 Mixed, half bbls. 9 00 Mixed, bbis, ... __ 6 00 Milkers, Kegs —_-.__ 1 10 Milkers, half bbls. __ 10 00 Milkers,; bblie. 2)... 18 00 K K K,. Norway __ " 60 § Ib) patie 22. Cut Evnch o2 00 i 65 Raned. 19 Ih. boxes _ 15 Lake Herring % bbl., 100 Ibs, ______ Mackerel Tubs, 100 Ib. fncy fat 24 - Tubs, 50 count uo 8. 6 Pails, 10 Ib. Fancy fat 2 00) White Fish Med. Fancy, 100 Ib. 13 00, SHOE BLACKENING 2 in 1, Paste, doz. __ 1 35; | E. Z. Combination, dz. 1 85 Dri-Foot, doz. ._--__- 00> | Bixbys.. Dos, 1 35% Shinola, doz. ......... 904. * STOVE POLISH Blackne, per doz. ___. 1 35 Black Silk Liquid, dz. 1 40 Black Silk Paste, doz. 1 25 Enameline Paste, doz. 1 35 Enameline Liquid, dz. 1 35 BE. Z. Liquid, per doz. 1 40 Radium, per doz. -... 1 85 Rising Sun, per doz. 1 35 654 Stove Enamel, dz. 2 80 Vuleanol, No. 5, doz. 95 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. ____ 3 00 SALT Colonial, 24, 2 lb. _.-. 95 Colonial, 36-14% -_--_ 1 25 Colonial, Iodized, 24-2 2 00 Med. No. 1 Bbls. __-- 2 60 Med. No. 1, 100 lb. bg. 85 Farmer Spec., 70 Ib. 95 Packers Meat, 50 Ib. 57 Crushed Rock for ice cream, 100 lb., each 175 Butter Salt, 280 lb. bbl. 4 24 Block, 5&0 Ib. ...._._ 40 Baker Salt, 280 lb. bbl. 4 10 24, 10 Ib., per bale _... 2 45 35, 4 lb., per bale -_._ 2 60 50, 3 Ib., per bale __._ 2 85 28 lb. bags, Table _. 42 Old aa Smoked, G10 4 20 Per case, 24, 2 Ibs. .. 2 40 Five case .. 2 30 Yodized, 24, 2 Ibs. __-. 2 40 SOAP Am. Family, 100 box 6 30 Crystal White, 100 __ 4 05 Export, 100 box _____ 4 00 Bie Jack, 60s —_....._ 4 50 Fels Naptha, 100 box 5 50 Flake White, 10 box 4 05 Grdma White Na. 10s 3 90 Swift Classic, 100 box 4 40 20 Mule Borax, 100 bx 7 55 Wool, 100 box ____.. 6 60 Jap Rose, 100 box .... 7 85 Rairy, 100 box __.... 4 00 Palm Olive, 144 box 11 00 save. 100 bho _... 4 90 Octagon, 120 ---...-. 5 00 Pummo, 100 box ~-... 4 85 Sweetheart, 100 box — 3 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 Ige. 3 50 Quaker Hardwater Cocoa, 72s, box __-. 2 85 Fairbank Tar, 100 bx 4 00 Trilby Soap, 100, 10c 7 30 Williams Barber Bar, 9s 50 Williams Mug, per doz. CLEANSERS 48 0 can cases, $4.80 per case ~*~ WASHING POWDERS Bon Ami Pd, 3 dz. bx : 75 Bon Ami Cake, 3 dz. 3 25 PG 85 Climaline, 4 doz. ___. 4 20 Grandma, 100, 5e¢ - 3 65 Grandma, 24 Large 3 65 Gold Dust, 100s _ 4 00 Gold Dust, 12 Large 3 20 Golden Rod, 24 __-..- 4 25 dine, 3 dom 2 4 50 La France Laun., 4 dz. 3 60 Luster Box, 64 _____ 3 75 Old Dutch Clean. 4 dz 3 40 Octason, SGa —. 3 90 Rinse 409 0 | 3 20 Rinso, 246 5 25 ae No More, 100, 10 eee ieee ean 3 85 Ron No More, 20 Lg. 4 00 Spotless Cleanser, 48, O00 G8 oo 3 85 Sani Flush, 1 doz. _. 2 25 Sapolio, 3 doz. .._... 3 15 Soapine, 100, 12 oz. _ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 24 Large _. 4 80 Speedee, 3 doz. ____-- 7 20 Sunbrite, 72 doz. -... 4 00 Wyandotte, 48 —-_____ 4 75 SPICES Whole Spices Allspice, Jamaica __. @25 Cloves, Zanzibar __.. @38 Cassia, Canton —__._. @22 Cassia, 5c pkg., doz. @40 Ginger, African ...__. @19 Ginger, Cochin .__.__ @25 Mace, Penane =... Pas Mixed. No. ft . @32 Mixed. 5c pkegs., doz. @45 Nutmegs, 70@90 _____ @59 Nutmegs, 105-110 _. @59 Pepper, Black —_..... @46 Pure Ground in Bulk Allspice, Jamaica ___. @29 Cloves, Zanzibar (@45 Cassia, Canton _. = _ @28 Ginger, Corkin .. @38 Mustard 2200 @32 Mace, Penang 1 39 Pepper, Black ___.___._ @55 Nutmegs @d9 Pepper, White __.. -. @72 Pepper, Cayenne ____. @36 Paprika, Spanish _... @52 Seasoning Chili Powder, 15c ____ 1 35 Celery Salt, $07, _.. 95 Sage, 4070 | 90 Onion Salt _.. 1 36 Gapic: 1 35 Penelty, 3% o7. _ 3 25 Kitchen Bouquet ____ 4 50 Laurel Leaves _______ 20 Marjoram, 1 oz. ______ 90 Savory, fom 90 ‘Enyme, Poa, 0 90 Tumeric, 2% oz. __._. 90 STARCH Corn Kingsford, 40 lbs. _... 11% Powdered, bags __.. 4 50 Argo, 48, 1 lb. pkgs. 3 60 Créam, 45-5 4 80 Quaker 46-3 . Tle Gloss Argo. 48, 1 lb. pkgs. 3 60 Argo, 12, 3 lb. pkgs. 2 96 Argo, 8, 5 Ib. pkgs. -_ 3 35 Silver Gloss, 48, Ils _. 11% Elastic, 64 pkgs. ____ 5 35 ‘Niger, 45-) 2. 3 50 Tiger, 50 Ibs. ......._ 06 CORN SYRUP Corn Blue Karo, No. 1% -. 2 42 Blue Karo, No. 5, 1 dz. 3 33 Blue Karo, No. 10 _. 3 13 Red Karo, No. 1% -. 2 70 Red Karo, No. 5, 1 dz. 3 71 Red Karo, No. 10 -. 3 51 Imit. Maple Flavor Orange, No. 1%, 2 dz. 3 15 Orange, No. 5, 1 do. 4 41 Orange, No. 10 ___.-- 4 2) Maple. Green Label Karo __ 5 19 Maple and Cane KRanuek, per gal. __. I 50 Maple Michigan, per gal. .. 2 50 Welchs, per gal. -.-. 3 10 TABLE SAUCES Lea & Perrin, large__ 6 00 Lea & Perrin, small__ 3 35 Pepper 20 1 60 Reyal Mint 2.2.0. 2 40 Tohasco, 2 oz. —.... 4 25 Sho You, 9 oz., doz. 2 70 Aad, lovee oo 5 20 A-t; smal 3 15 3 30 Caner, 4 9s. Zion Fig Bars Unequalled for Stimulating and Speeding Up Cooky Sales Obtainable from Your _ Wholesale Grocer PAT Me cists am ae ta (cs eer: Industry Zion, Min TEA Japan Medium oo 27@33 Cicice |... 37@46 Panéy 54@569 Oo, F Nitta 54 I i> pke. Sifting __... 13 Gunpowder Chofee 2... oo RanC@ 47 Ceyion Pekoe, medium ____.. aa English Breakfast Congou, Medium —__-.__ 8 Congou, Choice ____ 35@36 Congou, Fancy __._ 42@42 Oolong Medium ..020 0 an oe Chole 2.2. 45 Raney ooo 60 TWINE Cotton, 3 ply cone _... 40 Cotton, 3 ply pails _... 42 Wool € oly 18 VINEGAR Cider, 40 Grain 26 White Wine, 80 grain.. 36 White Wine, 40 grain__ 20 WICKING No. 6, per gress _..._.— ss 1G No. 1, per gross __. 1 95 No. 2, per gross __.. 1 60 No. 3, per gross ____ 2 00 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 60 Rochester, No. 3, doz. 2 00 Kayo, per dos... 7G WOODENWARE Baskets Bushels, narrow band, wire handles ___.._ 75 Bushels, narrow band, wood handles ____-. 80 Market, drop handle. 90 Market, single handle. 965 Market, extra _..._. 1 60 Spime large 8 50 Splint, medium ____.. 7 60 Splint, small. 6 50 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each_. 2 55 3 to 6 gal., per gal. .. _ 16 Pails 10 qt. Galvanized ____ 2 50 12 qt. Galvanized ._._ 2 75 14 qt. Galvanized -._. 3 25 12 qt. Flaring Gal. Ir. 5 00 10 gt. Tin Dairy __... 4 66 Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes. 70 Mouse, tin, 5 holes _. 65 Rat, wood =... 1 00 Rat, spring _..-. 1 00 Mouse, spring _______ 30 Tubs Large Galvanized .__ 8 75 Medium Galvanized __ 7 50 Small Galvanized ..._ 6 178 Washboards Banner, Globe |... — 5 50 Brass, single .... 6 00 Glass, single . 6 00 Double Peerless __ _. 8 50 Single Peerless -.-_._ 7 60 Northern Queen —____ 5 60 Universal 7 25 Wood Bowls Ig mm. Butter —.. : 00 15 in. Butter 9 00 1? tm. Butter —........ 18 00 1S in. Butter... 25 00 WRAPPING PAPER Fibre, Manila, white. 05% No. 1 Fibie s Or Butchers D. F. ___-.. 06% Mrate 07% Kraft Stripe .00 09% YEAST CAKE Magic, 3 doz _ | 2 70 Sunlight, 3 doz. -.... 2 70 Sunlight, 1% doz. .. 1 36 Yeast Foam, 3 doz. -. 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 30 30 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Jan. 6—We have to-day received the schedules, reference and ad- judication in the matter of Andrew C. Anderson, Bankrupt No. 3333. The mat- ter has been referred to Charles B. Biair as referee in bankruptcy. The bankrupt is a resident of Muskegon Heights, and his occupation is that of a grocer. The schedules show assets of $500 of which the full interest is claimed as exempt, with liabilities of $2,891.55. The court has written for funds and upon receipt of same, first meeting will be called, note of which will be made herein. Tne list of creditors of said bankrupt is as fol- lows: City of Muskegon Heights ________§ 20.11 R. A. Johnston, Milwaukee ______ 6.00 Sell Rite Products Co., Grand Rap. 39. Kimball Ice Co., Muskegon ___-__ 52.5 Franklin MacVeagh & Co., Chicago 113.62 A. J. Kasper Coffee Co., Chicago 31.90 Worden Grocer Co., Grand Rapids 85.00 3utler Bros., Chicago a Peoples Milling Co., Muskegon ____ Vette & Zuncker, Chicago _.._.______ 33.31 Arbuckle Bros., Chicago _..._._...—s«s« 27.00 Thomas J. Webb Co., Chicago —_ 42.92 Northville Chemical Co., Northville 7.46 Schust Biscuit Co., Saginaw ______ 4.03 Coca Cola Bottling Co., Muskegon 66.06 VandenBerge Cigar Co., Grand R. 8.50 Muskegon Bottling Co.. Muskegon 10.95 I. Van Westenbrugge, Grand Rapids 8.14 Cc. W. Mills Paper Co., Grand Rap. 61.91 Steindler Paper Co., Muskegon __ 29.41 Piper Ice Cream Co., Muskegon __ 6.00 bwet & Co.. Chicaeco ..... 243.69 Heck Produce Co., Muskegon ______ 19.00 Levy & Son Co., Muskegon ______ 41.60 T. Schillaci & Co:., Muskegon ________ 65.00 Mr. Schalliac, Muskegon __________ 5.00 Muskegon Candy Corp., Muskegon 79.50 Durand, McNeil, Horner Co., ee Musk. Farmers Corp., Muskegon_. William Engle, Muskegon Muskegon Baking Co., Muskegon__ Schultz Bread Co., Grand Rapids Liberty Baking Co., Muskegon ____ maast Eeaking (o.. Hart. R. Gumz Co., Milwaukee Hasper Baking Co., Muskegon ___- Hekman Biscuit Co., Muskegon Winner Baking Co.,, Muskegon Witt & Van Andell, Muskegon ____ Mrs. F. E. Griswold, Muskegon 150.00 -. H. Smith, Muckeron . 3800 Pred ions, Conikjin ss 1 8S American Slicing Machine Co., Cihcaeo ee Ee L. Fosher Coal Co., Muskegon _ 36.16 Peoples State Bank, Muskegon ____ 40.00 Muskegon Traction & Lighting Co., Peon as Wm. D. Hardy & Co., Muskegon 7 Schuitema Elec. Co., Muskegon First Floral Shop, Muskegon _____ Wasserman Floral Co., Muskegon Grossman Bros., Muskegon _______ Leahy & Co., Muskegon - - Mueller Jewelry Co., Muskegon Consumers Power Co., Muskegon S. M. Mangelson, Muskegon ________ 550.00 Charlies H. Redman, Muskegon Hts. 14.88 Jan. 6. We have to-day received the schedules, reference and adjudication in the matter of Wibbo Kiel, Bankrupt No. 3334. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Kalamazoo. and his occupation is that of a laborer. The schedules show assets of $75 of which the full interest is claimed as exempt, with liabilities of $1,206.25. The court has written for funds and upon receipt of same first meeting will be ecallei, note of which will be made herein. The list of creditors of said bankrupt are as fol- lows: Jacob Dykstra, Portage sa ee poet Mom, Portage .. I Kromdyke & Son, Portage _._._______ 12.95 Frank B. Bell, Kalamazoo _._._____—s_- 80.00 Dr. W. G. Hoekeke, Kalamazoo __ 160.00 Dr. Edward P. Wilbur, Kalamazoo 35.00 Spiegel May Stern Co., Chicago _ 18.00 Langeland Mfg. Co.. Kalamazoo 48.00 Bronson Methodist Hospital, Kala- WTO ee DeBoer Lumber Co., Kalamazoo __ 77.00 Dr. D. J. Scholten, Kalamazoo 25.00 John Schuuring, Portage ee 285.00 In the matter of W. R. Goods, Bank- rupt No. 2948, the trustee has filed his final report and account and a final meet- ing of creditors has been called for Jan. 27. The report and account of the trus- tee will be considered. Expenses of ad- ministration will be ordered paid, and a first and final dividend to creditors paid, if the funds on hand will permit. In the matter of Mary J. Watson, doing business as Watson Fuel & Supply Co., Bankrupt No. 2353. the final report and account of the trustee has been received and a final meeting has been called for Jan. 26. The report and account of the trustee will be passed upon. Expenses of administration will be considered and. if proper, ordered paid. A first and final dividend to creditors will be declared and ordered paid. In the matter of Hughart-Carson Lum- ber Co., Bankrupt No. 2914, the final re- port and account of the trustee has been received and the final meeting of cred- itors has been called for Jan. 26. The report and account of the trustee will be passed upon and all expenses of ad- ministration will be considered and pass- ed upon. A first and final dividend to MICHIGAN TRADESMAN creditors will be declared and ordered paid. In the matter of Leo Kraus, and doing business as Burton Heights Faint & Wail Paper Co., Bankrupt No. 3061, the final report and account of the trustee has been received and the final meeting of creditors calied tor Jan. 2(. The report and account of tne trustee wiil be. con- sidered and approved. If the funds on hand will permit, a first-and final divi- dend to creditors will be ordered paid. in the matter of Twin City Wet Wash Laundry Co., Bankrupt No. 2989, the final report and account of the trustee having been filed, a tinal meeting has been calied for Jan. 27. The report and account of the trustee wiil be considered and passed upon. Expenses of administration and, if possible, a first and final dividend to creditors will be ordered paid. In the matter of Andrew Moutsatson, doing business as Palace of Sweets, Bank- rupt No. 3066, the final report and ac- count of the trustee has been filed and a tinal meeting of creditors has been called for Jan. 27. The report and ac- count of the trustee will be considered and passed upon. Expenses will be or- dered paid, as well as the preferred and secured claims. If the funds will permit a first and final dividend to creditors will be ordered paid. In the matter of Lewellyn & Co., Bank- rupt No. 2636, the trustee has filed in said court his final report and account, and a final meeting of creditors has been called for Jan. 28. The report and account of the trustee will be considered and passed upon. Expenses of administration will be ordered paid, as far the funds on hand will permit. There will be no divi- dends to creditors in general. Jan. 4. (Deiayed). On this day was held the sale of af#ets of the estate of Paramount Boot Shop, ete., Bankrupt No. 3273, at auction. The trustee and official auctioneer were present in person. Sev- eral bidders were present in person. The stock, fixtures and furniture were sold to Fred Appledorn, for $1,225. The sale was confirmed and the meeting adjourned without date. In the same estate a re- port has been filed and an order issued for the payment of expenses of adminis- tration and first dividend of 5 per cent. to general creditors. Jan. 5. On this day was held the sale at auction otf the assets of the estate of James A. Snyder, Bankrupt No. 3298. The trustee was present. The auctioneer was present. Bidders were present. The ma- chinery and equipment of the estate were sold to Clyde Geisler, for $600. The stock was sold to R. A, Whitney, for $35. The sales were confirmed and the meeting ad- journed without date. In the same mat- ter an order for the payment of expenses of administration and a preferred tax claim has been made. In the matter of W. H. Parsons & Co., Bankrupt No. 2795, the final dividend to creditors has been computed to be 2/7 per cent. The order entered directs the payment of the dividend, as well as pre- ferred claims and expenses of adminis- tration. Jan. 10. schedules, We have to-day received the reference and adjudication in the matter of Ray R. Osburn, Bankrupt No. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Clyde Park, and his occupation is that of a laborer. The schedules show assets of $96 of which the full interest is claimed as exempt, with liabilities of $644.51. The court has written for funds and upon receipt of same, first meeting will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: 99°or Vev2. Richards Store, Sand Lake _---$ 40.00 J. DeBlaaw & Sons. Sand Lake __ 10.00 George Monroe, Cedar Springs ____ 60.00 George Hall, Cedar Springs _______ 9.00 J. ©. Wach, Cedar Springs 30.08 J; Wittams, Soarta .... 198 8 Amadan Clark Coal Co., Sparta __ 9.00 Putmans Grocery, Sparta _.____ 7.00 Sawers Hdwe. Co., Kent City ____ 40.00 Andrew Landheer. Kent City ____ 15.00 Peoples Credit Clo., Grand Rapids 70.00 Menthers Clo. Co., Grand Rapids 40.00 E. F. & E. L. Cook, Grand Rapids 40.00 Kuhn Second Hand Store, Grand R. 15.00 Harmonds Drug Co., Grand Rapids 7.00 Sparta Gas & Oil Co., Sparta _____ 7.00 Brandon Grocer Co., Sparta LL 1.10 Floyd Regis. Sparta 11.06 Prange’s Clo. Co., Grand Rapids__ 32.00 Peter Brink. Grant 5.00 Wolverine Spice Co., Grand Rapids Frank J. Miklas, Grand Rapids ( Jan. 12. We have to-day received the schedules, reference and adjudication in the matter of Fred C. Oldham, Bankrupt No. 3336. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedules show assets of $425, of which $250 is claimed as ex- empt, with liabilities of $940.59. The court has written for funds and upon re- ceipt of same first meeting will be called. note of which will be made herein. The list of creditors of said bankrupt is as follows: Theo. G. Decker, Grand Rapids __$209.16 Otte Paason, Landing =... San: Klingman Furn. Co., Grand Rapids 2 Hesse’s, Grand Rapids oe Boston Store, Grand Rapids - 25.79 P, Steketee & Sons, Grand Rapids 152.29 Mich. Bell Tel. Co.. Grand Rapids 34.94 Dr. M. S. Ballard, Grand Rapids 2.00 Friedman-Springs, Grand Rapids -_ 12.50 Dr, L. S. Rempis, Grand Rapids__ 289.00 Van's Grocery, Grand Rapids ___-_-- 13.41 Litwin Tire Co., Grand Rapids ____ 28.50 Philip J. Kregor, Grand Rapids 24.00 Jan. 12. We have to-day received the schedules, reference and adjudication in the matter of William T. Kelly, Bankrupt No. 3337. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedules show assets of $200 of which the full interest is claim- ed as exempt, with liabilities of $315.30. The court has written for funds and up- on receipt o£ same, first meeting will be called, and note of same made herein. The list of creditors of said bankrupt are as follows: Winegar Furn. Co., Grand Rapids $ 43.00 Louis Kunst, Grand Rapids _______-_ 75.00 Friedman-Springs, Grand Rapids — 48.00 Al Stryker, Grand Rapids ___---__ 50.00 Liberal Credit Co., Grand Rapids_. 45.00 Overbeek & Hoogerhyde, Grand R. 5.80 Mol & DeVries, Grand Rapids __-. 14.50 Leo Sandler, Grand Rapids __-_-- 10.00 Fox Jewelry, Grand Rapids ____-- 15.00 Theodore Platte, Grand Rapids 7.00 Cc. F. Adams Co., Grand Rapids __ 2.00 Jan. 13. We have to-day received the schedules, reference and adjudication in the matter of William E. Worden, Bank- rupt No. 3338. The matter has been re- ferred to Charles B. Blair as referee in bankruptey. The bankrupt is a resident of Grand Rapids, and his occupation is that of a salesman. The schedules show assets of $25 of which the same is claimed as exempt, with liabilities of $2,350. The court has written for funds and upon re- ceipt of same, first meeting will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: G. R. Savings Bank, Grand Rap. $1,750.00 Geo. W. Worden, Anderson, Ind. 600.00 Jan. 13. We have to-day received the schedules, reference and adjudication in the matter of Carl K. Meese, Bankrupt No. 3339. The matter has been referred to Charles Bb. Blair as referee in bank- ruptcy. The bankrupt is a resident of Sturgis, and his occupation is that of a laborer. The schedules show assets of $25 of which the full amount is claimed as exempt, with liabilities of $2,000. The court has written for funds and upon receipt of same first meeting will be call- ed, note of which will be made herein. The list of creditors of said bankrupt is as follows: Minnie McKale, Sturgis ________ $2,000.00 Jan. 16. On this day was held the ad- journed meeting of creditors in the mat- ter of Henry Van Goosen, Bankrupt No. 3285. The bankrupt was present in per- son and represented by attorneys steke- tee & Steketee. The trustee was present in person. The adjourned first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of American Cafe, Bankrupt No. 3312. The bankrupts were present in person and represented by attorneys Corwin, Nor- cross & Cook. Creditors were present in person and represented by C. W. Moore, agent and G. R. Credit Men’s Association. Claims were proved and allowed. The bankrupts were sworn and examined, without a reporter. Edward De Groot was named trustee, and his bond placed at $1,000. The first meeting then ad- journed without a further date. On this day also was held the first meeting of creditors in the matter of Clyde Hawkins, Bankrupt No. 3301. The bankrupt was present in person and rep- resented by attorney James T. Sloan. Creditors were present by R. M. Kimball, attorney. Claims were filed. The bank- rupt was sworn and examined with a reporter present. Bert Platt, of Vicks- burg, was named trustee, and his bond placed at $100. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Edith E. Chase, Bankrupt No. 3308. The bankrupt was present in person and rep- resented by attorneys Corwin, Norcross & Cook. Creditors were present in per- son and represented by Wicks, Fuller & Starr and G. R. Credit Men's Association. Claims were allowed. The bankrupt was sworn and examined wihout a reporter. C. W. Moore was elected trustee, and his bond placed at $500. The first meeting then adjourned without date. On this day also was held the meeting of creditors in the matter of David L. Cable and James H. Cable, a partnershjp as Cable Sales Co., Bankrupt No, 3288. The bankrupts were present in person and represented by attorneys Ma- son & Sharpe. Creditors were represented by attorneys Jackson, Fitzgerald & Dalm and Fred G. Sanley. Claims were proved and allowed. The bankrupts were sworn and examined with a reporter present. M. N. Kennedy, of Kalamazoo. was nam- ed trustee and his bond placed at $2,000. The first meeting then adjourned without date. Jan. 17. On this day was held the first meeting of creditors in the matter of Kent Motor Sales Co., Bankrupt No. 3313. The corporation was present by its Sec- retary and President and represented by attorneys Carroll, Kirwin & Hollway. No creditors were present or represented, first January 25, 1928 Claims were proved and allowed. The officer of the bankrupt present was sworn and examined without a reporter. C. W. Moore was elected trustee and his bond placed at $2,000. The first meeting then adjojurned without date. Jan. 17. On this day was held the first meeting of creditors in the matter of Totten Electric Construction Co., Bank- rupt No. 3317. The bankrupt corpora- tion was present by its president and represented by attorneys Travis, Merrick, Warner & Johnson. Creditors were pres- ent by Dilley, Souter & Dilley; G. R. Moore, agent. Claims were proved and allowed. The bankrupt’s president was sworn and examined without a reporter. Edward De Groot was named _ trustee and his bond placed at $1,000. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Harry L. Shuter, Bankrupt No. 3314. The bankrupt was present in person and rep- resented by Linsey, Shivel & Phelps, at- torneys. Creditors were represented by G. R. Crdit Men’s Association and by Hilding, Hilding & Tubbs, attorneys. Claims were proved and allowed. The bankrupt was sworn and examined with a reporter present. Edward De Groot was named trustee, and his bond placed at $1,000. The first meeting then ad- journed without date. On this day also was held the first meeting of creditors in the matter of Earl F. Beckwith, trading as the Economy Shoe Store, Bankrupt No. 3328. The bank- rupt was present in person and repre- sented by attorneys Corwin, Norcross & Cook. Creditors were represented by Grand Rapids Credit Men’s Association. Claims were proved and allowed. The bankrupt was sworn and examined with a reporter present. Edward De Groot was elected trustee and his bond placed at $1,000. The first meeting then ad- journed without date. In the matter of Edith E. Chase, Bank- rupt No. 3308, the trustee has filed his first report and account and an order for the payment of current expenses of administration has been made. Jan. 19. On this day was held the sale of assets in the matter of Kent Motor Sales Co., Bankrupt No. 3313. The bank- rupt was not represented. The trustee and auctioneer were ovrsent. Bidders were present. The assets were sold for an agergate of $550 and the sale con- firmed and the auction adjourned with- out date. In the Bankrupt No. creditors was maiter of Charles H. Adler. 3291, the first meeting o held Dec. 22. There were no creditors present or represented. Claims were proved and allowed. The bankrupt was sworn and examined witl- out a renorter. No trustee was appointed. The first meetting then adjourned with- out date and the case has been closed and returned to the district court as of Jan. . In the matter of American Woodenwar Co., Bankrupt No. 3248, the trustee has filed his report of the receipt of an offer from the Manistee Board of Commerce, of Manistee, of $3,500 for all of the right. title and interest of the trustee to al of the assets of this estate, set out upo the inventory and appraisal, except ac- counts, notes and bills receivable an | manufactured goods and supplies. Th>° date of sale is Feb. 3, and the sale wi'! be held at 1225 G. R. National Bank building. The property for sale is that of a complete factory for the manufacture of wooden products. and located at Man- istee. The offer does not include re) property. Those interested should apply to the trustee, P. Schnorbach, Manistee, or to the referee in bankruptcy at Grard Rapids. Jan. 23. meeting of On this day was held the first creditors in the matter of - Clarence De Lange and George Van Beck. individually and as copartners doing busi- ness as Madison Square Electric Co, Bankrupt No. 3309. The bankrupts wer»: present in person and represented by ‘- torney Peter J. Danhof. One claim wr% proved and allowed. E. W. Hoogstec> appeared as attorney for creditors. The bankrupts were sworn and examined without a reporter. C. W. Moore was named trustee and his bond placed et $100. The first meeting then adjourne:1 without date. Jan. 23. On this day was held the first meeting of creditors in the matter of William Hopkins, Bankrupt No. 3296. The bankrupt was present in person and rep- resented by attorney Myron H. Walker. No creditors were present or represented. No trustee was annointed. Claims were proved and allowed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date and the case has been closed and returned to the district court. On this day also was held the first meeting of creditors in the matter of Anthony L. Mazurkiewicz, Bankrupt No. 2302, The bankrupt was present in per- son and represented by attorney S. S. Zamierowski. No creditors were present or represented. Claims were proved and allowed. The bankrupt was sworn and examined without a reporter. No trustee was appointed. The first meeting then adiourned without date and the case has been closed and returned to the district court. On this day also was held the first meeting of creditors in the matter of ow ow January 25, 1928 Stanley M. White, Bankrupt No. 3300. The bankrupt was present in person. Creditors were present in person. No trustee was appajinted. No claims were proved and allowed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date and the case has been closed and returned to the district court as a case without assets. On this day also was held the first meeting of creditors in the matter of Floyd Alger, Bankrupt No. 3303. The bankrupt was present in person and rep- resented by attorney R. J. Engle. No ceditors were present or represented. No claims were proved and allowed. No trustee “vas appointed. The bankrupt was sworn and examined without a re- }orter. The first meeting then adjourne | without date. The case has been closed and returned to the district court as a case without assets. Jan. 24. On this day was held the first meeting of creditors in the matter of John Mick, Jankrupt No. 3306. The bankrupt was present in person and rep- resented by attorney Roman F. Glocheski. No creditors were presentn or represent- ed. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date and the case has been closed and returned to the district court as a case without assets. On this day also was held the first meeting of creditors in the matter of Albert Beam, Bankrupt No. 3319. The bankrupt was present in person and rep- resented by attorney Djtley, Souter & Dilley. No claims were proved and al- lowed. One creditor was present and also represented by attorneys Watt & Colwell and John J. McKenna. The first meeting of creditors and examination of the bank- rupt then adjourned to Jan. 31 ——_>+.____ Emphasizing the Familiar in the Ham Advertising Campaign. Continued From page 20) he was acctstomed to go to his bank, borrow a few hundred dollars for thirty days and pay it promptly when due—or before; generally before. “‘T want that banker to know that I pay promptly,’ he said. ‘Some time I might really need money. Then he will let me have it because I have es- tablished my credit’.” This matter of establishing credit relations with your bank is well un- derstood by department store owners. Those are the best merchants we have, so their ways are worth emulating. It is not uncommon for them to borrow and leave what they borrow in the bank, paying interest on it. Of course, the banks like that because it pays them something extra for handling a merchant's account. But it also opens the way for immediate accommodation if any be needed; and if a merchant can sometimes pick up a real bargain cheap because he is able to pay spot cash, he will make more on the deal than he has paid out establishing his credit and keeping his banker happy. These are some of the ways to real- ize that “a good name is more to be prized than riches” and that “the lib- eral soul shall be made fat.” Believe me, Solomon knew business, as he does yet, wherever you find him. Paul Findlay. —_++2—___ Natural Colors Prevail. Fox scarfs in good grades for wear with the furless ensembles favor the genuine silver in full length single skins. In the scarfs for wear with sheer frocks later on, or where color is needed, dyed fox in pale gray, light beige or wood brown are most accept- able. With the pelts of smaller ani- mals, such as marten, Russian sable or Hudson Bay sable, two, three and four are used. Instead of just two or three such skins being joined together at an angle to fit the neck, these new scarfs are attached to one another in a single straight band, In these new scarfs the MICHIGAN TRADESMAN natural colors prevail, dyeing being resorted to only in cases where the skins are too light and border on a reddish cast. —_+--+ Good Response to Blankets. The response to the recent offerings of woolen blankets is described as quite favorable. To encourage ad- vance business the mills made attrac- tive opening prices and they are cred- ited with having accomplished this aim. After booking a certain amount of orders for some numbers, increases in price were made. At least one mill is making a heavier blanket at un- changed prices in order to fortify the position of this item in the market. The general buying by jobbers is be- ing helped by their low inventories. —_»~-.____ Machine-Made Bread Ordered. A decree has recently been issued in Poland requiring all establishments in towns of a certain size baking bread and pastry to install machinery for sifting flour and mixing and kneading dough. This order becomes effective in six months from Nov. 24, 1927, the date of publication. It is said that the unsatisfactory sanitary conditions which obtain in many of the bakery establishments which use hand labor exclusively has caused the government to take this action. —__-2~-___ Quick Action. “Do you find that advertising brings quick results?” “IT should say it does. Why only the other day we advertised for a night watchman and that night the safe was robbed.” Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. !f set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per Inch. Payment with order is required, as amounts are too small to open accounts. GROCERY STORE FOR SALE—A good, going business, operated on a Strictly cash and earry basis. IT own = stock, fixtures, and building. Good living rooms in connnection. Town of 1,200 population and no chain store competition. This business will stand close investigation. Address No. 760, c/o Michigan Trades- man. 760 FURNITURE STORE & WAREHOUSE, Michigan 8650, corner Lawndale. Modern three-story brick building, with basement. Eleven long show windows; suitable for most any business. Attractive induce- ment for the right tenant. Owner, David W. Simons, 1201 Majestic Building, De- troit, Mich. 761 WANTED—Capable salesman to cover Michigan with nationally advertised brand of hosiery and underwear, as a main line or side line, for an established Detroit wholesale distributor. Give your experience, references, and salary ex- pected. Address No. 762, c/o Michigan Tradesman. 762 FOR SALE—Old age compels owner to SACRIFICE price on a COMPLETELY FURNISHED forty-room hotel. Fine lo- cation. An OPPORTUNITY for a hust- ler. Lewis McKinney, Bangor, Mich. 763 For Sale — CONFECTIONERY, lunch and fountain. Beautiful fixtures, full equipment; very nice business, in heart of business section, near high school. Priced less than ‘cost, for quick sale. Terms if desired. Austin Home & Land Co., 525 South Washington, Detroit, Mich. 764 STORE FOR RENT—In Royal Oak. Modern, in ideal location. and a splendid opportunity. Address Room 109, Tribune Building, Royal Oak, Mich. 758 For Sale—Or will exchange for gro- cery and general stock, 240-acre farm, building, tools, etc., located Emmett county, near Petoskey. Address A. J. Crago, Petoskey, Mich. 154 FOR SALE—Drug store. On account of death, I am offering for sale an old established drug store, with or without building, in a good, live manufacturing and farming town. Address No. 755, c/o Michigan Tradesman. 755 FOR SALE CHEAP—Stock of shoes and rubbers. In business only one year. Reason for selling, loss of wife. J. . Gaymer, Albion, Mich. 756 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. _ LOUIS LEVINSOHN, Saginaw, Mich. — Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Michigan. 566 FOR SALE—General store, glazed tile, 24 ft. x 82 ft., stock of goods and fixtures, For particulars, write us. Nelson Broth- ers, Chase, Michigan. 744 nr 31 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CoO. Saginaw. 1. Van Westenbrugge Grand Rapids - Muskegon Truck Service Central Western Michigan DISTRIBUTOR Nucoa KRAFT) CHEESE | “Best Foods”’ Salad Dressing “Fanning’s’’ Bread and Butter Pickles Alpha Butter Saralee Horse Radish OTHER SPECIALTIES SELL Ge Bott’s Kream FrydKakKes DECIDEDLY BETTER Grand Rapids Cream Fried Cake Co. Grand Rapids, Mich. Expert Chemical Service Products Analyzed and Duplicated Process Developed and improved Consultation and Research The Industrial Laboratories, Inc. 127 Commerce Ave. Phone 65497 Grand Rapids, Mich. VITAMINE FOODS MAKE VIGOROUS DOGS Imperial Cod Liver Oil Foods for Dogs & Foxes are a balanced ration supplying the necessary Vitamins so essential to healthy growth and freedom from dis- ease. Imperial Dog & Fox Bis- cuits are not hard. It is not necessary to soak them in liquids as they are readily broken up by small Dogs and Puppies. All Dogs and Foxes relish and thrive on these crisp tasty Biscuits. A trial will convince you. You can Buy them at Van Driele & Co. GRAND RAPIDS, MICH. Distributors QUALITY RUSKS and COOKIES Grand Rapids. Mich. COCOA DROSTE’S CHOCOLATE Imported Canned Vegetables Brussel Sprouts and French Beans HARRY MEYER, Distributor 816-820 Logan St., S. E. GRAND RAPIDS, MICHIGAN VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruits and Vegetables Now Offering: Cranberries, Bagas, Sweet Potatoes, “VinkeBrand” Mich. Onions, Oranges, Bananas, etc. ON TO DETROIT. Live Notes Regarding the February Hegira. Detroit, Jan. 24— Because of the steady stream of mail from Michigan and points in Ohio and Indiana reach- ing those in charge of preparations for the coming Better Merchandising Con- ference, to be held here Feb. 15 to 17, inclusive, a record breaking attendance is anticipated. In most of the letters the tenor is the same. Keen interest by the writers, retailers in all lines of en- deavor, is expressed and especially en- thusiastic are the letters from those who attended the conference last year. At this writing details of big confer- ence have been completed and the work of carrying out the plans as out- lined is well under way. Thomas J. Marsden, more familiarly known to his legion of friends as just plain “Tom,” vice-president and gen- eral manager of Lee & Cady, whole- sale grocers, is enthusiastic over the coming conference and his firm will feature a displav of a modern retail grocery with all the appointments of an up-to-the-minute store. Adjoining the Lee & Cady booths is space reserved for the National Sugar Refining Co., which according to Tom Marsden, will have an unusually in- teresting display. Sidney Netzorg, president of the Battle Creek Merchants Association and head of the department store in that city operating under the style of Schroeder Bros. Co., is chairman of the on-to-Detroit committee and, ac- cording to ports, emanating from Battle Creek and other cities, is keep- ing the home wires burning with or- ders for his subordinates to keep busy. Hon. C. L. Glasgow, probably the best known retailer in the State, will preside over the general sessions of the conference, which in itself will be a treat for the visiting merchants. Mr. Glasgow wastes little time dispensing hackneyed phrases and his keen in- tellect is usually reflected in his speeches and talks. An interesting letter has been re- ceived from T. F. Kruth, grocer of Lapeer, saying he will be at the con- ference and glad of the opportunity to do so. No individual is more interested in the coming conference than is Lloyd M. Huron, secretary of the Detroit Retail Druggists Association. Mr. Huron is lending all possible aid to conference officials. Dan Houser, president of the State Pharmaceutical Association, will be one of the speakers at the drug dealers departmental. The Griswold First State Bank in their booth will have a complete bank- ing service that will be available for convention delegates. J. B. Sperry, head of the large de- partment store in Port Huron of the same name and president of the Better Merchandising Association, is intense- ly interested in the conference and in putting it over in a big way. He has taken the matter up with every com- mercial association in the territory calling on them to assist in bringing out the record crowd he is aiming at. Another person interested in the conference but with more or less of a selfish motive back of that interest, is Eddie Sovereen, general house sales- man for A. Krolik & Co. Ed, who covered a goodly portion of the Lower Peninsula territory for nearly thirty years is all keyed up to grasp the hands of the visiting merchants, many of whom he has not seen since he desert- ed the road about two years ago wherein lies his selfishness. Charles J. Christensen, of Saginaw, says the conference will be -ne on the big treats of the year. If anyone is skeptical, ask the fellow who attended last year’s affair. One of the educational features of the conference, at least a feature which MICHIGAN TRADESMAN should be considered with all serious- ness by the delegates, will be a series of eight window trims which will be put on at 4 p. m. each day by the De- troit Displaymen’s Club. Displays will include furniture, hardware, gen- eral dry goods, hosiery, groceries and cigars. ‘William H. Cutter, with the A. B. Park Co., department store of Adrian, has been appointed chairman of the on-to-Detroit committee for Adrian by Josh Billings, president of the Adrian Board of Commerce. Fred Morgan, owner of a cash and carry grocery at Clare, lets it be known that because he attended the confer- ence last year is one of the principal reasons why he is coming again this year. A. K. Frandsen, member of the board of governors of the Better Mer- chandising Association and President of the Michigan Retail Dry Goods As- sociation, is chairman of the program committee and it is universally agreed that he has done a splendid job of it. Recently acquired names who will have exhibits at the exposition are: Michigan Mutual Liability Co., Elliott Addressing Machine Co., Camill Co., neckwear; M. Starr & Co., dress goods and silks; Glick-Freeman Co., neck- wear; R. L. Polk & Co., Davidson Bros., wholesale dry goods; Detroit Suspender & Belt Co., Industrial Cap Mfg. Co.; J. B. Burrows, dresses; Lou Littman, dresses and Small-Ferrer, Inc. One of the interesting developments of the conference plans so far is that although hundreds of reservations have been made a careful check-up shows no one line of business overshadows another and every phase of the retail business will be represented in goodly numbers. George O. Nye, Manistee merchant, writes his city will be well represented at the conference. T. O. Huckle, publisher of the Cad- illac Evening News, if he traced his ancestry back a ways would find a long lineage of merchandisers. Few merchants show more interest in re- tail store educational affairs than this up-State editor. It was at his sugges- tion that Fred W. Anderson, of Cozad, Neb., was secured as one of the con- ference speakers. As usual, Mr. Huckle will bring a big delegation of Cadillac store keepers with him when he heads for the merchandising con- ference. At the convention a style show will be held and will be directed by the De- ‘roit garment dealers. At the show the different types of merchants will be featured and typifying the differ- ence between antiquated and modern methods of merchandising. James M. Golding. ——__ 29 +. Large Plans For the Lansing Con- vention. Lansing, Jan. 20—Last week Tues- day evening we held our meeting at the offices of the National Grocer Co. by invitation of Fred Rauhut, manager, and a very enthusiastic meeting was enjoyed. Then O. H. Bailey, being present, and the question of State con- vention coming up, he’ was granted the pick for his committee on entertain- ment. Another special meeting was called, held at our store on Jan. 19 to complete arrangements for another banquet and dance to be held at Olds Hotel Wednesday, Feb. 1. At the meeting Mr. Bailey was also present and appointed additional members to his committee, of which he will call another meeting shortly when the work will be outlined for program ar- rangements. We were all pleased with your being greatly delighted over what a friend said concerning Mr. Bailey’s attitude and of your statements con- cerning his policy. I want to say right here that Mr. Bailey has our hearty support. He is a business man. When I say this I mean to say there are many men in business, but very few business men. And you can count on Orla as one of the few successful men in his own line. I made his acquaintance twenty- five years ago and we became friends. We have advised with each other and learned each other’s traits and he is a master of reliability in business and friendship. He has our hearty sup- port. Reports from various concerns outside of our city and State are to the effect that they are willing to help in making this convention the best ever. Just name what you want and it will be granted. This is wonderful. Our local houses have given us great en- couragement and when we have let- ters from the heads of our National Association that they will be with us to complete a program, that will en- courage a thousand to come to our next convention. The Olds Hotel has reserved the second and third floors for this convention, so it will be con- venient for committee meetings and meetings of friends on the same floors, instead of being scattered throughout the building. Delegates can rely on every comfort and the committee will make it pleasant to be here at the next State convention. M. C. Goossen. —_~»+3>—___—_ Gabby Gleanings From Grand Rapids. Grand Rapids, Jan. 24—Ed. Owen (Owen, Ames & Kimball) is at Roch- ester, Minn., seeking relief from neuritis. The election of Ben Nott as Presi- dent of the National Canners Associa- tion in the annual convention at Chi- cago this week, is a worthy honor, worthily -bestowed. It is a_ little singular that three members of the Roach organization should have been elected to serve as executive head of the organization—Mr. Roach, Mr. Sears and Mr. Nott. Frank Gerber, President of the Fremont Canning Co., at Fremont, has also served as Presi- dent. : At the regular weekly meeting of the Grand Rapids Salesmen’s Club, held Saturday, Jan. 21, in the English room of the Rowe Hotel, Paul Esta- brook, commonly known as sixteen fingered Paul, played several pleasing and interesting pieces on the piano. Mrs. Sweet sang a couple of songs to the entire satisfaction of all concerned. This meeting being the annual elec- tion, R. W. Radcliffe was re-elected president, Randall W. Harper, vice- president, Homer R. Bradfield, secre- tary; executive committee, Lloyd N. Bliss, Carroll Borgman and A. E. Harper. About forty members and guests were present and the weekly prize was won by Clarence C. Dryers. We understand that the arrange- ments for the annual banquet of the Grand Rapids Council, Ne. 131, to be held the first Saturday night in March, are being pushed strenuously and _ it is expected that this will be the biggest and best banquet ever held. Do not January 25, 1926 elers will hold in the English room of the Rowe Hotel Saturday evening, Feb. 11. The Salesmen’s Club of Grand Rap- ids, at their luncheon meeting on Sat- urday, Jan. 28, at 12:45 p. m. in the English Room at Rowe Hotel, will be addressed by Dr. George H. McClung, pastor of First Methodist church ot Grand Rapids. He will speak on the topic “Business and Religion.” Dr. McClung has made a host of friends since coming to Grand Rapids, and the Salesmen’s Club is sure of a help- ful and uplifting message in his address. ——_+>>——__ Part Adrian Played in Early Growth of State. Adrian, Jan. 24—The claim made in an old copy of the Adrian Watchtower, recently uncovered here, that it is the largest Democratic newspaper reveals the former leadership enjoyed by. Adrian among ‘the cities of the State. The city at one time stood next to De- troit in population and it boasted the first railroad in the State. With Port Huron, it had electric street railway lines before Detroit. The old paper, found in the posses- sion of Mrs. C. J. Wareham, is dated Noy. 26, 1850. One of its items states that W. A. Whitney has just received a consignment of groceries by canoe up the Raisin river. Another interest- ing item is the account of the landing of the steamer Ohio, which brought a group of ‘49ers and their hoards ot eo'4+ dust from California. The pas- sengers on the ship were said to have $150,000 in gold. A Thanksgiving proclamation signed by Governor Berry is also in the paper. Adrian as the gateway to the fertile valleys of the Grand and Kalamazoo rivers was in the path of emigratiott when Michigan was settled and it quickly gained a place as one of the largest cities in the State. The first railroad constructed in Michigan con- nected Adrian with Port Lawrence (Toledo). The old electric lines, among the first in the country, served Adrian for years and were torn up only about two years ago. Adrian now has a population cf about 12,000. The figure has remained at this level for 35 years and old pic- tures of downtown Adrian taken when the Union troops marched to war bear a resemblance to the streets of to-day. However, ‘the city has done much building in recent years in ‘the down- town section. The city is one of the most beautiful and most interesting in the State. —_2<-<__ Devoted Reader For Many Years. Bad Axe, Jan. 24—The Tradesman has been coming regularly to me and I have been a devoted reader for many vears. I consider it worthy of the support of every merchant and busi- ness man in the State, and you are to forget the extra | dancing be congratulated on the quality of your party of the United Commercial Trav- publication. A. J. Smith. scm i TYLER All-Steel — Easy Rolling Display Racks Holds 3 times as much as counter. Everything Visible. Adjustable Shelves. 100% Metal Construction. Extra strong tubular pedestals. Patented exclusive feature assures perfect shelf rigidity. Large pivoting casters. Lowest in price due to large production. Liberal discourts to dealers who take agency. 48 in. high. 48 in. long, 21 in. wide. TYLER SALES FIXTURE COMPANY MUSKEGON HEIGHTS, MICH., U.S. A.