Fall '28E$ NREIRRRES SS EGIL EW SOS se ‘ Lal OF) Gs i ey ~ Y B sf 3 iS ASS ¥ GCF f ) yi Gy e a. a AK Ney ‘ oN Be Pa ee NG by Sry bp: > N @d @ ‘ ¥ CS bf(9 477) f if. wa ps a S a7 G2 GEG CCM (AMBIT) \, CG rm “Ye MEX. ‘s VAE CR BGS Oe Ie a oni Ans cers ae AK NS Dyes ye sg PUBLISHED WEEKLY SCG Se TRADESMAN COMPANY, PUBLISHERSR2 5 ES OO SADC OR PCS ORS lorty-fifth Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 1, 1928 Number 2315 The Pies That Count Not what we have, but what we use; Not what we see, but what we choose-- These are the things that mar or bless The sum of human happiness. Public Reference Library, Library St The things near by, not things afar; Not what we seem but what we are-- These are the things that make or break, That give the heart its joy or ache. Not what seems fair, but what is true; Not what we dream, but the good we do-- These are the things which shine like gems, Like stars in Fortune’s diadems. Not as we take, but as we give, Not as we pray, but as we live-- These are the things that make for peace, Both now and after Time shall cease. Clarence Urmy SEMDAC LIQUID GLOSS | and| DEALER PROFITS } For many years, Semdac Liquid Gloss has given most satisfactory results when used for renewing the lustre and enhancing the appearance of use-dulled furniture and woodwork. And for as many years, this improved cleaner and polish has been displayed by an increasing number of Michigan dealers. For Semdac Liquid Gloss moves quickly and offers a greater profit than many other polishes. Semdac Liquid Gloss has stood the test ot years. It has seen other polishes come and go. Dealers throughout Michigan recognize this product as a popular leader in its field. You can increase your business by displaying Semdac Liquid Gloss on your shelves and in the window. Such a display usually furnishes just the needed reminder for your customers to buy now. Order your supply of Semdac Liquid Gloss now--- from your jobber or direct from us. \J SEMDAC AUTO POLISH | EMDAC AUTO POLISH removes smoke film, grime and rain spots with least effort, ; and restores the maximum lustre to lacquered, enameled and varnished surfaces. Semdac Auto Polish is easy to apply. It works , quickly. It gives a brilliant lustre. Sold in pint and quart bottles. Look for the red and blue package. STANDARD OIL COMPANY LINDIANA | “910 SOUTH MICHIGAN AVENUE CHICAGO! ILLINOIS ACN cet SS (G Cas a, Forty-fifth Year Number 2315 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cent each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 ce..ts. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. FOR THE MIDDLE-AGED. Mr. and Mrs. Albert D. Lasker’s gift of $1,000,000 to the University of Chicago as a fund to provide research into the diseases of persons in middle life is an interesting indicaton of a shift of emphasis in the war on human ills. Hitherto the attack has been cen- tered on infant mortality, since it was by far the weakest spot in our health wall. Marvels have been accomplished in reducing this rate, or, to put it the other way around, in saving lives which would formerly have been lost as a matter of course. A few years ago the disconcerting discovery was made that while we were winning notable vic- tories at that end of the line the death rate of grown persons in certain age groups was increasing. The explana- tion, naturally, was that many persons who once would not have survived babyhood were enabled to reach ma- turity but did not possess sufficient stamina to carry them to the age to be expected for others in their group. The incident afforded a striking illus- tration of the danger of looking at figures superficially. Now we are pay- ing more attention to the stretch of middle life. Valuable in itself, the Lasker gift is also an example of intelligent philan- thropy. —— DEVELOP AIR-MINDEDNESS. There is only one Lindbergh. We would be the last to deny such an obvious truth. But this should not blind us to the important contributions to the task of developing air-minded- ness in this country which are being made by other aeronautical pioneers. Among such men is Chamberlin, an aviator no less unwilling either to rest on his laurels or to exploit his fame as a transatlantic flyer in any other way than by the furtherance of avia- tion. At present Chamberlin seems to have two objectives. One is his 30,000 mile Nationwide tour in which he plans to deliver scores of speeches, including talks in the schools, on the subject of The other is the estab‘ish- ment of a new endurance flying record, which he is seeking with a pertinacity that is beyond praise. In his recent attempt at such a record, which only failed by a scant margin, he gave as fine an exhibition of sportsmanship as we have seen in a good while. We wish him success in both his en- terprises, for he is doing his share in promoting the aerial development which has now become of such ab- sorbing interest throughout the coun- try. aviation. FASTER AND FASTER. What is the safe speed at which to drive an automobile? The answer is the same as the answer to most ques- tions: It depends. Paul S. Hoffman, vice-president of the Studebaker Corporation, predicts that within a few years all speed limit laws and ordinances will have. disap- peared. Michigan has no speed law and punishes only what is called “reck- less driving.” There is much to be said for this course, but how are we ever going to establish standards of “recklessness” when it is already im- possible for a motorcycle cop and a car-driving citizen to agree on a mat- ter of simple arithmetic? Mr. Hoffman goes a litt'e too fast for us when he says that day after to- morrow automobiles will be “expected” to go at a rate of sixty-five miles an hour. ‘We are living in a rapid age,” he adds, “and must keep going more rapidly all the time.” Why? In spite of the increase of automobile speeds, people still miss trains, are late for lunch, lie in bed after the alarm clock has gone off and tell long stories during business hours. The rapid age has given us more time to loaf and rest from the weariness of trying to be rapid. And that’s about all. STAGE THEIR PRICE WAR. Beyond announcements that organ- ization of a Wool Institute had been approved and that cotton goods cur- tailment was greater, the textile mar- kets were rather devoid of features during the past week. However, the knit underwear mills emulated the mo- tor manufacturers and stage a price war of their own. The removal of some Northern plants to the South has precipitated sharp competition in this line. The December. figures furnished on cotton goods operations noted a drop of 7% per cent. from November and an excess of sales over output of 9.6 per cent. But stocks rose 3.6 per cent. The statistics fail to give comparisons with a year ago because, as the Asso- ciation explains, more mills are re- porting. It was, perhaps, just unfor- tunate that a fresh start on the data was necessary when the figures grew somewhat unfavorable. Color was emphasized at the gar- ment retailers’ fashion show, but the models also showed more fullness, a feature which enhances prospects of selling more dress goods. The gar- ment market was more active as nu- merous buyers started their spring op- erations. Wool continues firm, but the goods markets are marking time. TRADE ABUSE ACT HISTORY. History was made by the Federal Trade Commission last Thursday and new ground was broken in a_ field where the courts have lagged far be- hind the commission. We refer to the action of the Commission in “affirma- tively approving” the resolution of the shirting fabrics industry that “all mem- bers of the industry will sell their goods on the basis of f. o. b. point of origin.” The Commission, in addi- tion, announced that it will undertake to enforce the same by _ proceeding against infractions under the Federal Trade Commission act. Business self-government, simpy be- cause it is self-government and not government imposed by an_ outside authority, is creating standard of con- duct and measures of enforcement wh'ch are far more strict than any that have ever before been prescribed by Governmental authorities or by the courts. Time only, however, can tell whether the industry and the Com- mission have made a true or a false start. Between the point now reached by the law and the point which the law in the progress of the courts may reach five or ten years from now there is always a twilight zone. TEST FOR WOOL. Just now the feature of chief inte r- est in the textile industry is the up- ward movement in wool values. This market was slow to follow other cen- ters, but continued firmness in the foreign primary sources has brought about advances. The theory is heard again that wool has a “real” value re- gardless of the limits that the mills and piece goods buyers may set. This is familiar, since it repeats the argument that the consumer must pay whatever price is asked. The argument has fai'- ed before and is likely to fail in the future. At any rate, an indication of what stand the mills will take on price question should be obtained this week when the leading factors open staple men’s wear lines for fall. Curtailed operations in the cotton goods industry have not had much in- fluence so far in convincing buyers that orders should be freely p'aced be- fore prices advacne. An offset is fur- nished in the wage adjustments now being made, so that buyers no doubt feel confident that values will not get very far from what they are and, if anything, may move lower. Business in silk goods is picking up and the raw material market has been firmer. Joseph Brewer Buys Big Chunk Kent Bank Stock. The sensation of the past week in business circles has been the purchase by Joseph stock in the Kent State Bank at prices ranging from $350 to $400 per share. 3rewer of 600 shares of About 500 shares were obtained from John B. Martin and the Martin estate at a reported price of $400 per share. The other 100 shares were purchased from Henry Heald and others at a reported price of $350 and upwards per share. As the Kent Bank has 10,000 shares of stock, Mr. Brewer’s purchase carries with it no suggestion of. dominance, because his present holding is less than one-sixteenth of the total number of shares. To acquire a controlling interest in the bank under existing conditions would require an investment of about $2,500,000. When asked why he bought the stock, Mr. Brewer replied that he had a quarter of a million dollars idle money on hand and he “knew no bet- ter buy” in the market than Kent Bank stock at any figure under $500 per If Mr. Brewer decides to add to his present holdings it will be com- share. paratively easy for anxious brokers and enthusiastic holders to run the price of the stock up to $500 per share. That is more nearly what it is actually worth than the price Mr. Brewer paid for his recent purchase, based on ac- tual earnings, future prospects and the esteem in which the stock is held by the owners and conservative investors. As an accurate index of the remark- able growth of the institution it may be stated that $1,000 invested in stock in the old Kent County Savings Bank, which started about Jan. 1, 1885, now represents 116 shares of the present organization, having an actual market value of $46,400, based on the latest selling price. Few banks in the world can present such a showing as this. Probably no bank in equal this record. Michigan can At the beginning only three people were employed in the bank—Joseph Heald as President, J. A. S. Verdier as Cashier and Charles B. Kelsey as Teller. Mr. Verdier’s “pull” with the savings c'ass, especially the Holland people, soon built up a large savings business. Mr. Idema came into the organization as Vice- President Jan. 1, 1893, since which time the institution has preserved the proper balance between deposits and loans. 2 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. The commanding Officer of the Sixth Corps Area, Chicago, IIl., advis- es us of a forger whose bad checks probably will find their way into de- partment stores sooner or later, if they have not done so already. The letter follows: “A well dressed man, age about 30 years, height 5 feet 6 or 7 inches, high cheek bones, dark hair, and weighing about 150 pounds, has been forging checks, using the names of army offi- cers in these forgeries. Checks forged so far have been for $37.40 and have been written with protectograph. “This man has operated in Chicago, using the name of Roy Duvell, and in Detroit, using the name of Roy Delch- er, and undoubtedly will move to other posts and stations. “The method of operation is for him to present a forged check, presumably signed by an army officer, and drawn in his favor. He asks some officer to endorse it or cash it for him. He has worked this trick successfully in Chi- cago and Detroit and is presumably planning a raid on Michigan merchants. “He is thoroughly familiar with the Army and knows the names of many officers on duty at the present time. It is believed that he is either a de- serter or has recently received a dis- charge from the Army.” This information should be given to the proper people in your store and orders given to watch for such checks. H. L. Ashworth, Manager of the Wisconsin State Hotel Association, Milwaukee, writes the Realm as follows: Milwaukee, Jan. 31—Members are advised that the $1,000 bill swindler reported in item No. 4 of our bulletin of Nov. 16, 1927, was apprehended at Madison a few days ago on a charge of skipping his bill at a hotel in La Crosse. This man, using the names of Harris, Oliver and Lewis, is in the county jail at La Crosse pending dis- position of this charge. Any hotel which was victimized by this man is urged to communicate with police au- thorities at La Crosse. He is report- ed by the Burns Detective Agency to be wanted on similar charges at St. Paul and Minneapolis. We wish to advise members that F. L. Lounsbury, who was reported in several of our buHetins last year, is again traveling jn Wisconsin. Al- though a brother of this man made good the claims of some eight or ten hotels last summer, we wish to advise our members that this brother was killed in an automobile accident at Chicago since that time, which re- moves this source of settlement. We therefore urge you members to be cautious about cashing checks for this individual. C. J. Gunderson, Jr., reported in item No. 2 of our bulletin of January © 18, was apprehended at (Milwaukee as a result of the prompt co-operation of a Manitowoc hotel. The young man’s father came to Milwaukee and made good a number of checks which he had cashed at a Milwaukee hotel. If any other hotels are holding N. S. F. checks cashed by this party, they are requested to submit them to the As- sociation office immediately. One of our hotels is trying to get in touch with a G. Churchill, who is reported to be in the employ of some hotel at the present time. Should this MICHIGAN TRADESMAN party be in your employ, or should he register at vour hotel as a guest, kind- ly notify this office by telegraph or telephone. Use of a pictorial likeness of the British crown to advertise as /English certain woolen goods made in the United States is prohibited under the terms of a stipulation agreement made between the Federal Trade Commis- sion and a seller of woolen products. This dealer is also enjoined from use of the phrase, “These goods have been manufactured on British looms,” in designating for sale woolen materials made in the United States. A seller and distributor of jewelry represented certain articles to be com- posed in whole or in part of gold, plat- inum and silver and as being ornament- ed with sapphires, rubies, pearls tand diamonds when in truth they were composed of metals other than gold, platinum or silver and were ornament- ed with imitation sapphires, rubies, pearls or diamonds. He agreed to dis- continue these misleading practices. This dealer's catalogs described other products as being made of ivory or of French ivory when they were not made of ivory but built to look like ivory. He is also charged with misbranding other articles as leather and with advertising as “imported” certain materials obtained in the United States. He also misrepresented prices and offered inferior watches for sale under the designation of “14 Kt. Solid White Gold-Filled Cases.” “Silk-N-Wool” and “Baby Lamb Silk-N-Wool,” were labels used by a manufacturer of children’s hosiery to advertise stockings containing no gen- uine silk, the product of the cocoon of the silk worm. These firms agreed to cease and de- sist from the unfair practices charged. Five corporations manufacturing and distributing saddlery hardware entered a stipulation agreement with the Fed- eral Trade Commission to discontinue making contracts for fixing uniform basis prices of saddlery hardware. Prior to the signing of the stipula- tion these corporations had under- standings with each other by which they fixed uniform basic prices on sad- dlery hardware manufactured, sold and distributed by them. Names of the corporations are with- held in accordance with the commis- sion’s general rule in regard to stipula- tion. Another stipulation proceeding is announced in connection with a manu- facturer of automobile accessories who compounded a chemical product for use in the automotive industry as a cementer of engine gaskets. He ad- vertised it as ‘Gasket Shellac” and as “Gasket Shellac, a Compound,” when in truth the product so designated was not compounded solely of genuine shellac gum cut in alcohol but was manufactured according to a formula containing elements, ingredients and materials including gum other than shellac. The respondent agreed to cease and desist from use of the word “shellac” to describe a product not 100 per cent. shellac gum cut in alcohol and, in case a product compounded by him shall contain less than 100 per cent. shellac gum, he shalt label it “shellac com- pound,” the word “compound” to be in type as conspicuous as that of the word “shellac.” In case there be no shellac gum in the product it is to be labeled with some word other than shellac. The Federal Trade Commission has ordered the Hewitt Brothers Soap Co., of Dayton, Ohio, and Chicago, to dis- continue use of the word “naphtha” in offering for sale a soap product ad- vertised: as naphtha soap but containing kerosene instead of naphtha. “Easy Task White Naphtha Soap” and others represented as naphtha soap were sold to chain stores, mail order and canvassing houses and jobbers, sometimes under brands selected by the respective purchasing concerns. The Commission held that one per cent. or less by weight of petroleum distillate is not sufficient as an in- gredient in soap to be of value for en- hancing its cleansing powers. The Hewitt Brothers Soap Co. product was held to be insufficient in its content of petroleum distillate. This) was in addition to the charge that such dis- tillate as used by the company was not naphtha, but kerosene and it was point- ed out that kerosene is uniformly dis- tinguished from naphtha by the trade and by the purchasing public and such distinctiom existed in the period of the manufacture and sale of “Easy Task White Naphtha Soap.” Petroleum distillates incorporated as ingredients in soaps or soap products have a tendency readily to volatilize and this tendency differs in rapidity among soaps and soap products of varying ingredients and properties, the commission found. Representations of the Hewitt Co. regarding its so-called naphtha soap were held by the Commission to be unfair competitive practices in viola- tion of the Federal Trade Commission Act. It is understood that the Hewitt Co. intends to discontinue manufacture and sale of any soap or soap product to be known, distributed or sold as “naphtha” soap or soap product. The Commission’s case against the Hewitt Co., prior to issuance of the present order to cease and desist, was taken from the Commission’s suspense calendar where it had been held in abeyance pending action of the Feder- al courts in a proceeding of the Com- mission against the Procter & ‘Gamble Co., of Cincinnati, a case similar in several points to the Hewitt matter. The Hewitt case was re-opened by the Commission when the Supreme Court, in the Procter & Gamble cause, denied a writ of certiorari to the United Circuit Court of Appeals, Sixth Cir- cuit. Later the Circuit Court of Ap- peals referred the Procter & Gamble case back to the Commission for de- termination as to the content of naphtha at time of manufacture to be required henceforth. In re-opening the Hewitt case the Commission agreed to a settlement without trial. A stipulation of facts was substituted by the respondent for February 1, 1928 the customary evidence taken in trial examiners’ hearings, with the under- standing that the Commission would then proceed to dispose of the case by order to cease and desist or in any way it elected. The Commission reserves the right to thereafter enter an order defining the minimum percentage of naphtha ‘content which the respondents shall be required to incorporate in such a “naphtha” soap in the event they de- cide to manufacture it. The Commis- sion says such action on its part would be to insure the content of an amount of naphtha in excess of one per cent. in such soap when it shall have reach- ed the ultimate consumer. ———-o-2—— Heavy Lambs of High Quality. There is at the present time what may be termed a seasonably heavy supply of heavy lambs on sale in the wholesale markets. While it is proper to consider this a seasonal matter the supply this year is greater than a year’ ago, and weights promise to be fairly heavy for some time to come. Fortun- ately for consumers these heavy lambs sell somewhat lower in price than lighter lambs of similar quality, and so the cuts from them can be passed on to the table at a similar difference. Most of these heavy lambs possess high quality and therefore will give excellent satisfaction. In some cases legs from the heavy lambs weigh as much as 20 pounds, and most of them weigh at least 16 pounds to the pair. Small families at first thought may consider legs weighing 8 to 10 pounds each too heavy, but if they know the quality is high, and if they find they can purchase 9 pounds of the heavy meat for what they have to pay for 7 from the lighter stock they may find it of advantage to stop and think the matter over. ‘Chops from the heavy stocks should be used to very good ad- vantage, since they are apt to be meaty and economical. If a person is used ‘o eating two small chops at a meal it may be found that one cut good and thick will give fully as much satisfac- tion at a lower cost. As far as the forequarter cuts, usually used for roasting, stewing, etc., are concerned, there surely should be no discrimina- tion, and, in fact, there is none, broadly speaking. Chucks from heavy lambs frequently sell as high at wholesale as chucks from lighter meat, and some retailers prefer them. When a heavy leg is used the retailer will gladly cut off chops from the loin end, and these make highly satisfactory meals, pos- sessing all the flavor and tenderness cf the rib and loin chops, though the bone may be slightly more. Steaks from lamb legs are delicious, and may be broiled as a steak from a beef car- cass is prepared. By using one or two steaks cut close to the aitch bone the balance of the rump may be used for boiling or stewing, and the remain- der of the leg used for a roast. There is no waste in buying meat in reason- ably large quantities, since nearly everybody has an ice box capable of keeping the meat perfectly sound until used. No one should confuse heavy lamb with mutton. The difference is too great for anyone to be fooled. ~ * % A ¥ NA I OOO em in lpm . ~ ’ ’ 4 * ' ‘ ¥. ‘ ¢ ‘ 4 a + s 4 © “gate Bel... + . s a s A A BOTT Hi tin ¥ < 4 ~ > « © ~ ‘ ’ . ’ 4 4 ‘... 2G is Becta 4 a February 1, 1928 MICHIGAN TRADESMAN 3 BENEVOLENT FORGETTER. One of the Most Valuable Attributes Man Can Possess. Standing in front of the bank on the main thoroughfare of DeLand, and looking for something to engage my attention and, perhaps, give momen- tary entertainment, I noticed two col- ored men approach one another, each face bearing a broad grin. One reach- ed out his hand, which was heartily grasped by the other, and as they did not talk in an undertone, I caught the substance of their conversation, of which the following is a fair transcript: “Say Gawge, Ave bin waatin to see you for an awful long time.” “Well Mose, Ave bin right neah heah all the while and it wouldn’t have bin much of a job to find me if you'd a‘bin awfully anxious to look at me.” “Well Gawge, no jokin, I did want to see you, but I just dassint.” “What was you fraid of, Mose?” “Don’t you ’member what happened bout a yeah ago?” “T disremember anything of impawt- ance. What you luden at?” “Why Gawge, I "bused you just to beat the band, an eva sence a little while aftawad, Ave bin so shamed Ah couldn’t look in you face.” “What did you say? I done forgot all bout it.” “I doan see how you forgot it, I was so mean to you.” “What was it you was so mean about?” “T shook mah fist at you 'and sploded “you are a damned liar” and I was so mad I tole you “to go to ‘Hell.” “Ha! ha! ha! Gawge, I understan now why I done forgot it, you see, Ah didn't go!” “Mose, Ah found out afterward dat what you sed was troo and I’ve jest wanted to hide away frum you eber since.” “Gawge, it’s mighty fine to hab a good memory, but many imes it’s betta to hab a good forgetter.” The men sauntered off together and I lost any more of their talk, but I saw them laughing heartily as they passed out of sight and concluded that amity had been restored. But the last sentence, with its home- ly philosophy, sticks by me: “Many times it’s better to have a good for- getter.” What agonies could be avoided if we would be satisfied to forget a great many of the unpleasant experiences of life, instead of constantly recalling them and keeping them fresh in our minds. What a lot of misconceptions and misunderstandings and false inter- pretations time would iron out, if we would keep our forgetter in active ser- vice. Two neighbors of mine hadi a differ- ence about some minor matter, and back talk led to abuse, and at the end one said, “I will never speak to you again,” and the response was, “Good riddance.” For many years this situation was not mitigated and the children became poisoned with the venom of antagon- ism. There was constant misinterpre- tation, and the ill feeling was re- kindled through the continued false impressions inculcated and magnified. Both families were friends of our household and father and mother had, through delicate suggestions, tried to assuage the passion that severed the friendly association of the families, with no apparent success. At my father’s funeral, the gentle- man who seated people, did not know of this neighborhood scandal, and as both these beligerent families appear- ed, he unwittingly seated the two men beside each other on a couch. The officiating clergyman, in his tribute to the character of my father, emphasized his value to the community as a peacemaker. The hearts of these men were touched and at the close of the service they clasped hands, looked in each other’s eyes and the feud was ended. Until death parted these men there never was any indication that the enmity was remembered. The work of a benevolent forgetter was a success. In religious controversies, often mo- tives are impugned and through con- stant irritation and reminders, evil thoughts are engendered and! anathe- mas pronounced. A good forgetter in such cases would be an angel in dis- guise. I take off my hat to a sky pilot who can reduce religion to its simplest terms of expression, as the ‘Savior of Men did when he simplified the Com- mandments of the Judaism of his day to two simple propositions of loving God and being neighborly. While we cannot shift the responsi- bility of our own errors and sinfulness when they are in the past, and our les- son has been learned, brooding over them will accomplish nothing and a forgetter is useful. When repentance has passed from*the realm of sorrow into rectified action, it adds nothing to life to lie awake nights thinking what fools we have been. “Let the dead past bury its dead.” I have little patience with the smug satisfaction that finds surcease in many of the older hymns, which are the mouthpieces of a theology of the past which is valuable in the history of the race, but has been superceded by a more rational and livable view of Diety and His relationships. to the children of men. A good forgetter in this con- nection is not out of place. Unfortunately, some of these famil- iar hymns have become attached to good music which we love to sing, but there is compensation in the fact that most of us pay little attention to the sentiment in the enjoyment of the music. If children who sing these hymns with unction had any compre- hension of the attached theology, their hair would stand on end and the value of the musical composition would be lost. A little fellow whose mother asked him on his return from church what hymns they sang, replied: “I don’t know the names of them, but one of them told about a consecrated cross- eyed bear.’ This incident aptly il- lustrates a lot of our childish interpre- tation of hymns. Most of us are beset with human frailties and under excitement or un- wise leadership, even if we want to do right, we make bad blunders and bur- den ourselves with sinful acts for which we afterward are in “sackcloth and ashes.” But when honest repent- ance has accomplished its purpose and we have assumed all the responsibility which belongs to us and have rectified as far as in our power the bad! impres- sions and results, it is time for our forgetter to get in its work. In dwelling upon some real or fancied wrong done us, the most per- nicious doctrine to espouse is, “I can forgive, but I cannot forget.” Unless the forgetter gets in its work, the for- giveness is incomplee and unservice- able. Beautiful tributes are wisely paid to memory in its softening and sweeten- ing influence upon life and character, its value among our functions cannot be over estimated, but when memories of errors and naughtiness become a fetish and are dwelt upon to the ex- clusion of values in new desires and new purposes, they are apt to lead to unbalancing of the mind and make one a nuisance to his friends and neighbors. It is as important for one to be fair to himself as to others, and brooding over frailties and faults is not a virtue or a healthy state of mind. I commend heartily the development of a good forgetter as a means of grace, breadth of mind and sanity in judg- ment. Charles W. Garfield. ——__>->____ The Capper-Kelly Bill. In reintroducing the Fair Trade Bill Senator Capper, of Kansas, and Repre- sentative Clyde Kelly, of Pennsylvania, have issued a joint statement in which they declare that the business men of the country are entitled to prompt leg- islative relief and the public to pro- tection against misleading price manipulation. The bill introduced while restoring to producers of trademarked goods the right to make resale price contracts with distributors, provides, however, that such commodities may be resold without regard to such agreements in cases of closing out stock, d'sposal of damaged goods, and of bankruptcy. The bill also express'y prohibits price agreements between producers, or be- tween wholesalers, or between retailers. The action contemplated in this measure is imperative if we are to rem- edy an intolerable situation. The Fed- eral Trade Commission has frankly admitted its inability to proceed in dealing with the distribution of stan- dard-priced trade-marked articles. Court decisions have been so conflict- ing apparently that no manufacturer or distributor of such products knows how to conduct his business and there is no lawyer in the United States who can advise him with precision. It is proposed to end this confusion and the evil of predatory price cutting on identified products by legalizing contracts as to resale price. This right was taken away by a five to four Su- preme Court decision which many feel was a mistaken application of the ant'- trust law. The price cutter who takes a public- ly approved, standard price and stan- dard quality article and reduces the price below its cost to himself, in or- der to sell unknown goods at excessive prices, is using unfair methods of com- petition which not only all honest business but the public as well. Such a practice is the direct road to merchandising monopoly with all the pernicious effects of private monopoly. —__+++—___ Demonstrations of Window Trimming To Be Featured. One of the features of the program of the Better Merchandising Confer- ence held last March in Detroit which interested many of the retailers attend- ing was the demonstrations of window trimming each of the three days. In the program for the Second Better Merchandising Conference, which is to be held in Detroit Feb. 15. 16 and 17. this has again been given a prominent place and demonstrations of such win- dow trimming for such retail stores as furniture, hardware. drv goods and ready-to-wear, hosiery, drugs, grocer- ies and cigars will be done by mem- bers of the Detroit Display Men’s Club, showing each step from the emp- ty windows to the finished iob. Manv valuable ideas can be learned from such demonstrations, for effective ap- plication to the stores of the independ- ent merchants of the smaller cities and towns, to whom th‘s Conference is of outstanding importance in an educa- tional way. S. E. Sangster, Director of Public Relations. —_2+2>___ injures Being particular about one’s per- sonal appearance is one of the distinc- tions between men and beasts. MUSKEGON HEIGHTS, TYLER All-Steel — Easy Rolling Display Racks Holds 3 times as much as counter. Everything Visible. Adjustable Shelves. 100% Metal Construction. Extra strong tubular pedestals. Patented exclusive feature assures perfect shelf rigidity. Large pivoting casters. Lowest in price due to large production. 48 in. high. 48 in. long, 21 in. wide. TYLER SALES FIXTURE COMPANY MICH., U. S. A. ee ranean aati aerosaneeeaareeaeraaeenteeemoanmaeteanee 4 MOVEMENTS OF MERCHANTS. Ashton—D. B. Riley has sold his general stock of merchandise to EI- kins Pratt. Iron River—James S. Swift, dealer in boots and shoes, has filed a peti- tion in bankruptcy. Niles — Newman's & Snell's State Dank has increased its cap_tal stock from $75,000 to $100,000. Detroit—The Stonehigh Dry Goods Co., 4462 West Fort street, has filed a petition in bankruptcy. Royal Oak—The First State Bank of Royal Oak has increased its capital stock from $200,000 to $250,000. Pigeon—Dick McBridge has: leased the Cramer building and will occupy it with a bakery about March 1. Detroit—Adolph Holdengraber, 6338 Woodward avenue, boots and shoes, has filed a petition in bankruptcy. Detroit—The Michigan Industrial Bank of Detroit has increased its cap- ital stock from $200,000 to $500,000. Detroit—Robert Loewenberg, 6401 Jefferson avenue, has closed out his stock of boots, shoes and findings. Detroit—Alfred Trotsky. dealer in boots and shoes at 2308 East David- son avenue, has filed a petition in bank- ruptcy. Detrot—Abe Greenbaum, dealer in boots and shoes at 9332 Grand River avenue, has fied a petition in bank- ruptcy. St. Johns—John F sher, formerly en- gaged in trade at Kalamazoo, has pur- chased the clothing and men’s furnish- ings stock of the Leader, taking im- mediate possession. St. Charles—Peter Schwizer, who conducted a clothing and _ grocery store here for the past 47 years, died at his home, Jan. 30, following a brief illness. Mr. Schwizer was 88 years i ave. Lowell — The H. LL. Shuter shoe stock, store building and fixtures were sold at*auction to N. D. Gover, pro- prietor of Gover’s Central Supply Co., of Mt. Pleasant, branch store here. who will conduct a Bay City—Chain Properties, Inc., 400 Salzburg avenue, has been incor- porated to deal in general merchandise, capital stock of which has been with an authorized $100,060, $10,000 of subscribed and paid in in cash. Kalamazoo—The McDonald-Genzel Co., 140 East Main street, has been incorporated to conduct a department store, with an authorized capital stock of $40,000, $20,000 of which has been subscribed and paid in in cash. St. Johns—L. H. Marcy has-sold his stock of bazaar goods to Russell M. Spear, who conducts a bazaar store at Holland and will conduct the local store as a branch store, under the man- agement of Lerold Essenburg, of Hol- land. Newaygo—The Muskrat Co., with business offices at 311 Gene- see Bank Bidg., has been incorporated to breed muskrats, with an authorized capital stock of $5,000, all of which has been subscribed and $2,000 paid in in cash.” Grand Ledge—The Grand Ledge Produce Co. has merged its business into a stock company under the same Newaygo MICHIGAN TRADESMAN style, with an authorized capital stock of $75,000, of which amount $24,600 has been subscribed and paid in in property. Lansing—General Fur Producers, Inc., 225 South Capitol avenue, has been incorporated to own and operate muskrat and fur ranches, with an au- thorized capital stock of $50,000, $8,- 950 of which has been subscribed and paid in in property. Marquette—A. O. Smith Inc., 139 West Washington street, has been in- corporated to deal in hats, caps, and apparel for men, with an authorized capital stock of $10,000, of which amount $8,000 has been subscribed and $5,000 paid in in cash. Detroit—The Molly Chase Candy 10537 West ‘Fort street, has been incorporated to manufacture and deal in confections, with an author- ized capital stock of 15,000 shares at $1 per share, $5,000 being subscribed and $1,000 paid in in cash. Detroit—Winkelman Brothers Ap- parel Inc., 4832 West Fort street, has been incorporated to deal in apparel for women, cosmetics, perfume, etc., with an authorized capital stock of $50,000, $10,000 of which has been sub- scribed and paid in in cash. Ferguson, 401 merged their plumbing and heat ng business into a Shops, Saginaw—Brown & Lapeer street, have stock company under the same style, stock of sub- with an authorized $35,000, all of scribed and paid in in property. Newberry—The Newberry Oil Co., capital which has been gasoline. oils, etc, has merged its business into a stock company under the same style, wth an authorized capita! stock of $14,400, all of which has been subscribed and paid in, $12,- 000 in cash and $2,400 in property. Grand Rapids—March Wells, Inc., 334 Ottawa avenue, autos and acces- merged its business into a stock company under the same style with an authorized capital stock of 7,500 shares at $10 a share, $1,000 of which has been subscribed and paid sories, has in in cash. Elsie—Carter & Steere are conduct- their dry the building they have ing a closing out sale of goods stock, occupied so long having been sold to the |. A. cupy it with their grocery stock. Car- Byerly Co., who will oc- ter & Steere are undec ded as to what they will do. Grand Haven—The Grand Haven Sales Service, Seventh and Columbus streets, has merged its wholesale gro- cery business into a stock company under the same style, with an author- “ized capital stock of $15,000, of which amount $10,000 has been subscribed and paid in in property. & Mer- 3ank has purchased the stock and building of the Sebewaing State Bank and effected a consolida- tion of the two banks which will give the new bank a capital of approximate- ly $225.000 with a surplus, undivided profits and deposits of over $1,000,000. Battle Creek — The Battle Creek Duntile Co., 295 Upton avenue, has been incorporated to deal in building mater al, etc., with an authorized cap- ital stock of $50,000 preferred and 5,000 Sebewaing—The Farmers’ chants’ State shares at $10 per share, of which amount $9,500 has been subscribed and paid in, $500 in cash and $9,000 in property. Grand Rapids—James Vanderwaals, 250 Winter avenue, N. W., has merged h’s plumbing and heating business in- to a stock company under the style of Vander Waals-Troske Co., with an authorized capital stock of $40,400, of which amount $33,100 has been sub- scribed, $13,000 paid in in cash and $12,000 in property. Detroit—The Arrow Sheet Metal & Roofing Co. 10315 East Werren avenue, has merged its business into a stock company under the style of the Arrow Roofing & Sheet Metal Works, with an authorized capital stock of $50,000, of which amount $34,- 300 has been subscribed, $4,600 paid in in cash and $29,700 in property. The company will also manufacture hard- ware supplies. Ishpeming—Albert bjork, successor to John Lindbolm in the hardware and undertaking business at the corner of Pearl and First streets, has remodeled the hardware store and has arranged a modern mortuary, chapel and morgue in the east room adjoining the hard- ware department. Mr. Bjork was in charge of the undertaking business of Mr. Lindbolm for a number of years prior to his taking over of the businesy Manufacturing Matters. Lansing—Gus A. Benson, owner of the Michigan File Co., has sold its plant to Jack Hirsch, its former owner, who will continue the business under the same style. Grand Rapids—The Grand Rapids Wood Finishing Co., 61-71 Ellsworth avenue, has changed its capitalization from $48,000 to 42,000 shares no par value which is held at $5 per share. Detroit — The Piper-Tait "Produce Co., East Ferry avenue, has been in- corporated with an authorized capital stock of $10,000, all of which has been subscribed and $1,000 paid in in cash. Detroit— The Lincoln Chemical Works, 1003 Lafayette Bldg., has been incorporated to manufacture and sell cleaning specialties, with an author- ized capital stock of $5,000, of which amount $3,000 has been subscribed and $1,000 paid in in cash. Detroit—The G. & S. Knitting Mills, Inc., 13920 Charlevoix avenue, has been incorporated to manufacture and job knitted goods, with an authorized capital stock of $5,000, all of which has been subscribed, $510 paid in in cash and $2,000 in property. F int—The old four-story building of the Hayes Wheel Co., has been pur- chased by the Edwin Sterner Co. The building contains 80,000 square feet of floor space and will house the plumbing, heating and_ engineering supply business of the Sterner com- pany. Detroit—The Harmon-Braun Co., Inc., 4224 West Warren avenue, has been incorporated to manufacture and deal in extracts for bakeries and con- fectioners, with an authorized capital stock of $25,000, all of which has been subscribed and paid in, $5,000 in cash and $20,000 in property. February 1, 1928 WAITS ON WAGE CUTS. While attention has been called fre- quently to the extent of curtailment in the cotton goods industry, it is likely that buyers will now wait upon wage cut results. Fall River desires a re- duction of 10 per cent., effective Jan. 30, so that the movement has become general and is liable, of course, to delay purchasing operat’ons. The cloth market was quiet last week and eased toward the end. Filling-in, rather than future orders, was the rule in orders placed by the wholesalers. The dress goods end of the woolen market has become mere active, now that the garment season is wel! launch- ed and the spring style trend grows more definite. The clothing branch is quiet. The tightening up in wool val- ues continues with prices well sustain- ed at the foreign sales and in home contracting. The industry is going forward with its plans for an institute to guide output and extend markets. Similarly, the suggestion of an insti- tute for the s‘lk industry was put for- ward during the week and well receiv- ed, although the association in this field has performed notable work along the lines usually pursued by the groups which favor the popular new title. —_———@—2| o—_—_—- Lansing Good Convention City. Wyoming Park, Jan. 31—It is gen- erally thought that Lansing is the best convention city in the State. They have good hotels, and fine roads, as well as railroad facilities. a Being the capital of the State it 1s naturally the center of interest. While the Legislature will not be in session when we meet in April, all the other functions of our State gov- ernment will be in operation and many of us will be delighted to spend a few hours going through our State Cap- itol building. : Also Lansing has a large number of members in this Association and they have put on many State conventions, so that we can be assured of a wonder- ful time. By all means save. these dates April 17, 18 and 19, Olds Hotel, Lansing. Paul Gezon, Sec’y Retail Grocers and Meat Deal- ers Association. —————_—-+>—_—__ Albion Grocer Holds Up a Bandit. Albion, Jan. 30—Bert Drury is the fearless proprietor of a neighborhood grocery here. His courage was tested and not found wanting late Saturda) night. As Bert was getting ready to close his store for the day, a dark stranger entered. “Two packages of cigarettes, the kind you'd walk a mile for,’ the in- truder ordered, handing over a yellow- backed $10 bill. Bert opened his cash register to get change for the man. As the cash drawer opened, the dark stranger flourished a revolver and demanded that Bert turn over the contents. Instead Bert extracted a spistol from the register and the bandit beat a hasty retreat. Bert has the $10 bill. He is thinking of advertisine for its owner. ———~—---> B. F. Peckham, grocer and post- master at Parma, renews his subscrip- tion to the Tradesman and _ writes: ee . . . . . There is nothing like it published.”

____ Life is just a bundle of potentiali- ties. It can’t seem the same to the youth and -to octogenarian, nor the same to the rich-and the poor. Life iS a raw material. As an artist mixe: his colors with his skill, a musiciar his playing with his ideals, and an en gineer his stone and steel with his de- signs, so we mix our divine ideals with our lives. 6 agree anon nha NS MICHIGAN TRADESMAN February 1, 1928 What Constitutes Acceptance of Order For Goods. Where a retail merchant gives an order for goods through a traveling salesman, which is subject to the ap- proval of the latter’s firm, the ques- tion of whether or not the order has been accepted may be one of consider- able importance. Especially may this be true when an order is given for future delivery for the purpose of hav- ing the goods in stock upon the open- ‘ng of a certain season. It follows, in a situation of this kind, the merchant should not rely too much on mere silence on the part of the selling firm as an acceptance of an or- der. And if, after giving an order, no word is had from such firm within a reasonable time, an enquiry should be directed to it concerning the order, and a definite acceptance or rejecting de- manded. This is true because mere silence on the part of a selling firm may not con- stitute an acceptance of an order, al- though there is some authority to the contrary, and if a merchant is depend- ing upon certain shipments he wants to know for certain if he may depend upon their arrival. The importance of some care in cases of this kind may be illustrated by the following case: In this case the defendants were en- gaged in operating a retail store, and had for some time been buying goods from the plaintiffs, who were whole- salers. The defendants gave a travel- ing salesman in the employ of the plaintiffs an order for future delivery, and gave the matter no further thought evidently taking it for granted that the order had been accepted. When the season for delivery of the goods so ordered arrived the goods were not received, and a dispute over the question of whether the order had been accepted followed. The plaintiffs claimed they had never accepted the order, while the defendants contended that since the plaintiff's salesman re- ceived the order, and no more was heard from it, they had the right to assume it would be filled. : The parties failed to adjust this dis- pute, and the plaintiffs brought suit for the balance of another account due them. The defendants then filed a counter action in which they claimed damages for the failure to deliver the goods covered by the disputed order. Upon the trial of the cause the trial court allowed the defendants damages in the sum of $137.50, which was de- ducted from the accéunt they owed the plaintiffs. This was allowed on the ground that from all the circumstances the order for future delivery should be held to have ‘been accepted by the plaintiffs. From this the plaintiffs ap- pealed, and the higher court in passing upon the question raised, among other things, said: “The plaintiffs contend the evidence was not sufficient to support the judg- ment of the court upon the counter- claim of the defendants, and the judg- ment should have been for plaintiffs for the full amount of their account. This court has followed the general rule that an order for goods taken by a commercial traveler is subject to the approval of the house which he repre- sents, and that no contract results un- til such order is accepted. “The trial court found ‘that the or- der for the future delivery in question was given by the defendants. to the representative: of the plaintiffs. And that from all of the circumstances sur- rounding the matter, said order was accepted by plaintiffs.’ Was there evidence to sustain the finding? We think not. “Viewing it in its most favorable aspect for defendants, we are unable to say there was an acceptance of the order for future delivery by the plain- tiffs. The record discloses no evidence of an intention on the part of plaintiffs to accept the order. Acknowledg- ment of the receipt of an order and statement that the same shall have prompt attention, or prompt and care- ful attention, has been held to have been an acceptance of the order. “We are of opinion there was no sufficient basis for the trial court’s conclusion that plaintiffs accepted the order in question. The judgment is reversed and the cause remanded, with instructions to render judgment for plaintiffs.” ‘So that was that, and with the hold- ing aS announced above, the defend- ants’ right to damages was disallowed for the reason that there was no evi- dence that their order had been ac- cepted. In view of which, the fore- going case constitutes a worthwhile illustration of the importance of some care, in respect to knowing when or- ders for future delivery have ‘been ac- cepted. Truly, the point may well be had in mind by retail merchants in general when orders of this kind are given. Leslie Childs. —__+~+-____ Use Mailing List Under Certain Conditions. Many retailers in big cities feel that, because the newspapers circulate to approximately 95 per cent. of the con- sumers who are outside their respec- tive trading territory, the helpfulness of advertising is closed to them. I am speaking of individual dealers. To these dealers I respectfully call attention to the direct-by-mail idea of projecting a sales message to consum- ers. Every housewife in your trading territory is a potential buyer and can be counted on as an outlet for a fair amount of merchandise provided: First, your mailing list is right; and second, your mailing plan thoroughly worked out; and the price quoted and the merchandise all that it is repre- sented to be. Mailing an announcement of your food products along the lines given above to every woman who is a home- maker in your neighborhood is a stunt few dealers have tried. Consider the many chances to make such a message timely. For instance, there are the holiday periodicals. The seasonal periods, and those times when certain cuts of meats are plentiful and cheap in price; and vegetables the same way. The announcement should be simply worded. Stress should be laid on the cleanliness of your store; the prompt- ness of your deliveries—and then see that you live up to everything you state in your letter. I asked five women of my acquaint- ance why they traded at a certain store. Each and every one answered because it was the cleanest store in the neigh- borhood. Price and quality they didn’t consider. Cleanliness, yes. Consider the cost of sending one of your sales force to the homes of every housewife to tell the same story your announcement will do for a two cent stamp and a slight cost for printing. Better talk it over with your printer. John C. Cutting. ——~+~+>—____ No man’s world is any bigger than the man himself. That which his eye can see, his ear can hear, his heart can feel, make up for him the universe. For no man has anything he can’t use. What good is money to a Hottentot or a magnificent picture to an idiot? The whole world for you lies under your own hat, and it is just as large and just as varied as your own mind will let it become. —_2~--____ Somehow the homely girl always has fewer enemies than the pretty girl. Hodenpyl Hardy Securities Corporation g Getting the most out of your. investments requires a broadknow- i of securities and how to use them best for your own purposes. Our service, based on long experience, is yours for the asking. We handle only the best in investments. oe 231 So. La Salle Street Chicago New York Jackson Grand Rapids TOLEDO, O. <= MICHIGAN BELL TELEPHONE CO. Long Distance Rates are Surprisingly Low - « » For Instance J*'JO§ Or Less, After 8:30 P. M., You can call the following points and talk for THREE MIN UTES at the rates shown. Rates to other distant points are proportionately low. From Grand Rapids to: oe a . Caves. oo... €5 DETROIT, MICH... ‘59 ESCANABA, MICH. ________.__ 69 INDIANAPOLIS, IND. ______.. 65 MADISON, WIS. oo ae PORT HURON, MICH. __.._.... 55 SAULT STE. MARIE, MICH. ____ "70 Se 50 The rates quoted above are Station-t fe nigh rates, effective from 8:30 p. m. to 4:30 a. m. _—— : A Station-to-Station call is one that is certain made to - phone, rather than to some person in particular. g - If you do not know the number the operator the name and addre with ‘“‘anyone” who answers at Day rates, 4:30 a. m. to 7 Pp. m., and p. m., are higher than night rates. A Person-to-Person call, because more than a Station-to-Statio Person call is the same at all hours. of the distant telephone, give ss and specify that you will talk the called telephone. evening rates, 7 p.m. to 8:30 more work is involved, costs nm call. The rate on a Person-to- Additional rate information can be secured by calling the Long Distance operator Night Station-to-Station Rate é ¢ << February 1, 1928 MICHIGAN TRADESMAN 7 i ‘i i 1 i i irectory Co., Grand Rapids 12.00 court has written for funds and upon Sam Patland, Berrien Springs ___- 10.50 G. R. Directory Coé., Grand ai? re - i Set ee receipt of same first meeting will be George Stover, Berrien Springs -__ 7.50 Edwin Cross, Grand ee ait eee Bankruptcy Court. called, note of which will be made herein. bag Cc. c ay; — — ae = oe ae oe wank oe ack 3 apids, Jz 24 j 7 We The list of creditors of said bankrupt are Yinter inter, Berrien Springs . \ | nt 2 C —— : helt eee bsipapie ek - oir vonage as follows: Jan. 18. We have today received the Clayton Foster, Grand Ss ea rip the matter of George conrender Bankrupt Berghoff Products Co., Ft. Wayne $350.00 schedules, reference and adjudication in Leonard McCall, ao pon 7 Ss ___- ae ae No, 3310. Failure of proper publication Walker Candy Co., Muskegon __-- 175.00 the matter of George S. Cross, Bankrupt PP. F. Collier & Son, Detroit —-___- 54. of notice of first meeting has made neces- sary the calling again of such meeting. The first meeting has theretore been called for Feb. 6. On this day also was held the first meeting of creditors in the matter of Richard J. Chester, Bankrupt No. 3297. The bankrupt was present in person and represented by attorney Roy Haggerman. Creditors were present and represented. Claims were proved and alloved. No trustee was appointed. The bankrupt Was sworn and examined without a re- porter. The first meeting then adjourned Without date, and the case has been closed and rturned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of E. ©. Jerue, Bankrupt No. 3305. The bank- rupt was present in person. No eredito.s were present or represented. No claims were proved and allowed. No trustee was appointd. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date and the case has been closed and returned to the district court as a case without assets. Jan. 25. On this day was held the first meeting of creditors in the matter of Rufus B. Clark, Bankrupt No. 3315. The bankrupt was present in person and not represented. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date and the case has been closed and returned to the dis- trict court, as a case without assets. On this day also was held the first meeting of creditors in the matter of John Miller Hodges, Bankrupt No. 3325. The bankrupt was present in person and represented by attorney C. A. Bradford. No claims were proved and allowed. One creditor was present in person. No trus- tee Was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned with- out date and the case will be closed and returned to the district court as a no- asset case, aS soon as the filing fee is received by the court. On this day also was held ‘the first meeting of creditors in the matter of Carl M. Barnhart, Bankrupt No. 3318. The bankrupt was present in person and rep- resented by attorneys Travis, Merrick, Warner & Johnson. No creditors were present or represented. Claims were proved and allowed. No trustee was ap- pointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date and the case has been closed and returned to the district court as a case without as- sets. On this day also was held the first meeting of creditors in the matter of Claude Storey and Henry J. Storey, in- dividually and as a partnership as S. & S. Store, Bankrupt No. 3316. The bank- rupts Were represented by Charles H. Lil- lie, attorney and Claude J. Storey was present in person. Claims were proved and allowed. The creditors were present by Louis H. Osterhous, attorney. The bankrupt Claud Storey was sworn and examined without a reporter. (C, < Moore was named trustee and his bond placed at $100. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Joseph Edward Utley, Bankrupt No. 3222. The bankrupt was present in person and represented by attorney Willard G. Tur- ner, Jr. Creditors were present in person. One claim was proved and allowed. The bankrupt was sworn and examined with- out a reporter. C. W. Moore was named trustee, and his bond placed at $100. The first meeting then adjourned without date. Jan. 25. On this day was held the first meeting of creditors in the matter of George McCrumb and Lloyd Fay, in- dividually and as copartners as McCrumb & Fay, Bankrupt No. 3327. The bank- rupts were present in person and repre- sented by attorney R. A. Spafford. Cred- itors were present in person. Claims were proved and allowed. The bankrupt was sworn and examined without a re- porter. C. C. Woolridge was named trus- tee, and his bond placed at $100. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Frank J. Lee and H. Leroy Lee, indi- vidualy and as copartners as Lee Bros., Bankrupt No. 3323. The bankrupts were not present. The attorneys for the bank- rupt were present. The meeting was ad- journed to Feb. 2, and the bankrupts or- dered to appear at such time. Jan. 17. We have to-day received the schedules, reference and adjudication in the matter of Mike Danko, Bankrupt No. 3340. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a, resident of Muskegon Heights, and his occupation is that of a laborer. The schedules show assets of $4,727.85 of whichh $75 is claimed as ex- empt, with liabilities of «$8,264.72. The Val Blatz Brewing Co., Milwaukee 800.00 Frima €o., Chicago... .. 1,555.40 X Cigar Co., Grand Rapids ______ 1 153.20 Manitowoc Products Co., Mani- towoe, Wit 2 3,243.70 Muskegon Bottling Co., Muskegon 436.00 Broadway Oil Co., Muskegon Hts. 20.00 Calestino Fernandez Co., Milwaukee 61.42 Julius Takash, Muskegon ______ _ 350.00 Jan. 17. We have to-day received the schedules, reference and adjudication in the matter of Frank H. Crandall, Bank- rupt No. 3341. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Berrien Springs, and his occupation is that of a journeyman printer. The schedules show assets of $285 of which the full interest is claimed as exempt, with liabilities of $1,196.80. The court has written for funds and upon receipt of same, first meeting will be called, note of which will be made herein. The list of creditors of said bankrupt are as fol- lows: Earl O. Clark, Benton Harbor ____$ 42.00 Kalamazoo Stove Co., Kalamazoo__ 37.00 B. S. State Bank, Berrien Springs 25.00 Commercial National Bank, St. JOSGNH 20 ee 50.00 William H. Minnear, Iron Mountain 698.49 Frank Culver, South Bend ________ 100.00 George Dean, Berrien Springs ____ 9.00 Frank Dilley. Berrien Springs ____ 11.00 Drs. Robert and Abby Henderson, Niles) oe 35.00 Lester Korn, Berrien Springs ____ 12.00 No. 3342. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedules show assets of $280 of which $250 is claimemd as ex- empt, with liabilities of $1,752.54. The court has written for funds and upon receipt of same, first meeting will be called. note of which will be made here- in. The list of creditors of said bank- rupt are as follows: H. S. Korey, Grand Rapids _____- $ 7.44 Hoekstra Ice Cream Co., Grand R. 36.15 Vanden Berge Cigar Co., Grand R. 20.59 National Grocer Co., Grand Rapids 120.15 Boot & Co., Grand Rapids ________ 6.50 Plankington, Milwaukee __________ 108.62 Besteman & DeMeester, Grand R. _ 6.00 Abe Schefman, Grand Rapids ______ 15.80 M. J. Dark & Sons, Grand Rapids 22.58 Van den Brink & Son, Grand Rap. 11.93 Specialty Candy Co., Grand Rapids 16.90 Hekman Biscuit Co.. Grand Rapids 56.42 C. W. Mills Paper Co., Grand Rap. 32.44 Thomasma Bros., Grand Rapids __ 21.47 Rademaker & Dooge Grocer Co., Grand Rapids 105.86 Smith Flavoring Extract Co., Grand Rapids 9 2.25 Moon Lake Ice Co., Grand Rapids W. E. Roberts. Grand Rapids ____ MeLaughiin, Chicago _...._..__ 4.04 Lake Shore Seed Co., Dunkirk, N. ¥. IN 24.89 Michigan Bell Tel. Co., Grand Rap. 25.06 Press, Grand Rapids ______________ 113.05 G. R. National Bank, Grand Rapids 275.00 Jan. 19. (Delayed). On this day was held the sale of physical assets in the matter of Miracle Milk, Inec., Bankrupt No. 3304. The auctioneer was present. Bidders were present. The property was sold to Albert Dickinson for $396. The sale was confismed and the meeting adjourned without date. The report and account of the trustee has been filed and an order for the payment of current ex- penses of administration has been en- tered. —_——_>-2-2—_ — I believe that every young man should choose his life’s work and plan far in advance; then make every pos- sible effort with enthusiasm and con- fidence to achieve his goal. He prob- ably will never reach it, and indeed he should not, for every young man should entertain ambitions for the highest possible success and this comes to but few. Unless, however, ithese ambitions inspire a struggle for some- thing always just beyond one’s reach, one is likely to fall far short of what one otherwise weuld achieve. Why not investigate our policy. with The Western Michigan Motor Club. Both organ- izations working for Protection and Comfort. The Preferred Automobile Insurance Co. A Grand Rapids Stock Company Capital $200,000 Wants.to Serve You The Preferred policy is worded for your protection. Claim adjustments and payments made at home. Would you not prefer to talk to the man adjusting your claim, rather than argue with an adjuster by mail? We are closely allied Call Telephone 41370 or 62254 BEEF AND ECONOMICS. The law of supply and demand, that oit-quoted fundamental of economics, has been operating, it appears, in the market for beef. According to the law, the price of a given commod ty or ser- vice tends to rise when the demand for it exceeds the supply and to fall when the supply exceeds the demand. As prices increases; as That is the economists recognize many other factors which into the determination of rise, product.on fall, general they it decreases. theory, a though may enter prices. Recently an increase in the price of beef has caused dealers, restaurant pro- prietors others to encourage among their patrons the consumption of other kinds of meat. This move- ment was brought to the attention of the Department of Agriculture, which hastened to explain how the situation occurred. The explanat'on had a not unfamiliar ring to students of econom- ics and to those familiar w'th the dirt iarmer’s plight after the war. and During the past three months, said the department’s spokesman, the Na- tion’s supply of from cattle slaughtered averaged about 12.5 per cent less m the corresponding period of 1926. This was due to conditions confronting the stock raiser after the During the fighting years he beef war. had responded to the demand for beef and increased hs herds. Then came the period of deflation, when ‘atfle prices dropped almost 60 per cent. in sixteen months. So swift was this break that the stock raiser had no time to liquidate, and for four years the markets were flooded with cheap beef, as banks forec’osed loans. The producers began to withdraw. Then, in 1925, a short corn crop reduced the herds and prices mounted. Again this encouraged product on to such an ex- tent that with a larger crop the next year the market was “overshot” and This d scour- Now they prices fell to low levels. aged stock raisers anew. are producing less beef and prices are rising. The Department of Agriculture sees little hope for a decrease within the next six or possibly twelve months. Students have said that no man-made law could operate so effectively in reg- ulat'ng prices as does the !aw of sup- ply and demand. It seems-unfortunate, however, that its probable effects can- not be forecast sufficiently early to prevent the loss to both producer and consumer which the present beef situ- ation entails. TRADE IN GENERAL. While weather conditions are still cited as the chief trade drawback, the... extent of the reaction that occurred last fall is made clearér as*statistics are “ pub'ished, and it is more evident that unfavorable employment conditions have forced a certa‘n amount of econ- omy. Clearance sales are making head- way, but only when values are very attractive. i : For the time being it is accepted that retail trade is making less prog- ress than operations in other lines. This is the natural sequence to a set- back in the general situation. Im- * margins. MICHIGAN TRADESMAN provement must take place in industry before purchasing power gains and permits more liberal buying by con- sumers. From indications in the wholesale and manufacturing markets, this im- provement is under way. Buyers are numerous in the various markets and, whie their operations are still of the testing-out kind, the volume of ther advance orders is fairly satisfactory. It is also noted that they incline to trade up. Merchandise of better qual- ity is being favored. At the same time, style and novelty emphasis is stronger than ever and is counted upon to re- duce sales res stance. The so-called heavy industries are furnishing the best evidence of im- provement at present. With the start furnished by automobile business, the steel industry has gained additional impetus from sales to the railroads and to the agricultura’ implement makers. Build’ng specificaions have also been quite good, especially for engineering projects. If these key lines continue to furnish such favorable reports, the groundwork is laid for the predicted upturn in the general situation. However, any forecasting of a broad uptarn becausé there has been a set- back séems that a good deal depends upon how security and real estate inflat‘on are handled. The process of coping with thié problem was pointedly started. last week, when the Chicago-and Richmond Reserve banks raised their rediscount rates. The effect of this action should be to withdraw some funds used for specu ative purposes. COST CRITERION OF VALUE. As financial statements come through on last year’s operations they test'fy to the effect of narrow profit The_ showings are particu- larly a source of dissatisfaction where volume at a small profit per unit was made the objective. The expected vol ume frequently failed to materialize and the loss was so much greater be- cause the final profit was predicated upon a certain set total of business. This experience in so many cases has brought the question of driving for volume very much to the fore in recent discussions, and.in. quite a num-: ber of instances volume has been strip- ped of some of its g’amour. A recent convert to the principle of profit before volume is quoted as having cut down . 50 per cent. on-the number-of his cus-_, tomers, through which he lost 30 per “cent. iri volume but’ gained 10-per cent. in profit. There is the danger here, of Course, of reducing distribution to :a point where the loss of.a. customer or two might cause seridts trouble, - and yet the plan has obvious advan- tages. Accompanying the attention paid to volume question is the consideration given to the matter of “sound prices.” The'two topics are, of course, closely connected, because when the tendency is away from volume selling it is to- ward prices fixed to yield better profit. A sound price is defined as one that is based on cost plus a legitimate profit. to be hazardous in‘the * “ present circumstances for the reason The present agitation for sound prices has a good dea! to commend it, but at the same time it encounters a peculiar difficulty in the present trend of demand in most lines. Intrinsic values are at somehing of a discount because of the emphasis upon style and novelty. Design and color are playing such important roles that an article may even fail to return its cost in a resale transaction if it does not represent the prevailing vogue. How the cause of sound prices is going to fare in these circumstances is somewhat difficult to ascertain. Cost must become more of a criterion of value, and style something ‘ess, before the basis for sound prices is obtained. CULTURE FIRST. American educational standards met severe criticism at the annual meeting of the Assoc’ation of American Col- leges, but President Lowell performed a distinct service in their behalf in emphasizing the necessity the American college is under of having a self-suf- ficient field of its own, ,which, he de- clares, must be cultural. The junior college and the vocational school, he feels, are fillng a genuine need, but if «the “American college. which has played “such a vital. part in the de- velopment of the intel'ectual life of this country is to survive, it must not endeavor to encroach upon their fields but must hew to the line of cultural studies. . College has many side shows—the social advantages which result from attendance at a fashionable institution, the training occasionally provided in preparation for business life, perhaps the moral discipline which Dean Hawkes of Columbia fee's is one of the important functions of colleve ad- ministration—but Dr. Lowell is cer- tainly right in stating that the real challenge it must meet relates to its intellectual standards. “If the Amer- ican college can make its students see the va'ue of intellectual culture and that it can be attained only by hard personal effort,” he tells his fellow edu- cators, “t will thrive and fructify abundantly.” If the college cannot meet this chal- lenge and by lowering its standards gives way to the junior college and the vocational schoo!, what of culture in this country? That there is a desire for culture is only too apparent in the prevalence of advertised short-cuts to the intellectual life, familiar to every reader of a Sunday newspaper, but that these pseudo-cultural courses are built upon sand is a point we need not labor. American culture cannot endure with- out our colleges, and without recogni- tion of its cultura! obligations the American college, as distinct from the vocational school, cannot endure. VOLIVA WANTS TO BE SHOWN. Wilbur Clenn Voliva, King of Zion City, the sole community in the world free of the sins of bobbed hair, smok- ing and profanity, has set out to prove that the world is flat. He is certain that he can walk to the edge of the circular plate which we have all mis- takenly ca'led the glome. He is a prac- tical man—the success of his colony February 1, 1928 at Zion proves this — and what has there been in the course of his ex- perience or in the experience of most of us to disprove the common-sense conception that the world must be flat or we would be continually falling off? The medeval geographers based their conception of the earth upon the same biblical authority which Mr. Vo- liva invokes and drew beautiful maps of a spherical but flat world of which Jerusaem was the hub. It was bound- ed by almost limitless seas upon the East and the West, by barriers of ice to the North and by a torrid zone of unbearable heat to the South. It was not until ships passed beyond these barriers and came safely back to port that the idea of a round world could make any headway. Mr. Voliva is perfectly logical. Like the medieval geographer, he has to be shown to be convinced, but wherein he is different from the rest of us is that he has to be shown these things first hand. Why should he accept another man’s word for a thing? His skep- tic'sm of modern science is a little ex- aggerated, but we do not doubt that this literal-mindedness and this re- liance upon personal observation have been factors in his success. And in his obstinate retention of certain be- liefs, which he holds despite the best informed opinion of mankind, he may lay claim to the same qualities as those of such a man as Christopher Colum- bus, who held the view, equally fan- tastic to his contemporaries, that the world was round. FREE FROM ALL STRINGS. When a certain banker - economist hears the dictum, “We have entered the era of distribution,” he questions the statement by asking, “Distribution of what?” In this query he emphasizes that distribtuion is merely a process with a different application to different products, and thus it involves a com- modity. In this way he opens up the subject of merchandising. Merchandising, it is beginning to be realized by at least a few observers, offers the correct adjustment of man- ufacturing and distribution efforts. And merchandising may be explained as a process of study and research by which the known or likely wishes of the con- sumer, the market and profit possibili- ties, and the nature of the product it- self are determined. The merchandis- ing agency, therefore, shou'd be free from all strings and linked with neither production nor distribution, although a department of each. Thus constituted, the feeling is that it would make known the best market for the best product at the best profit. Too often under the present mode of operation the merchandising branch, if one exists, is dominated by selling, manufacturing or financiial influences, and its conclusions can scarcely escape bias. Its independence should hasten the day of more successful operation in both production and distribution. Although compliments cost nothing, they are worth just that if they are not sincere. Independence of thought may cripple friendship, but liberty can walk alone. February 1, 1928 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. The exhibition of antique furniture representing various periods in the Furniture Temple by the local furniture association during the recent furniture market calls attention to the greatest need which confronts Grand Rapids at the present time—a fire-proof building for the permanent retention and dis- play of articles setting forth the growth and progress of our greatest industry. 3ut for an unfortunate blunder on the part of one of our mayors we would have been in possession of such a building for over twenty years. When Carnegie was financing the construc- tion of public libraries, prior to his death, ex-Senator John Patton induced Carnegie to tender us a nice slice from his enormous fortune to erect a library building in keeping with our needs and necessities at that time. Because of the senseleses bitter prejudice against Carnegie which was cherished at that time by labor union propagandists, the latter induced our then mayor to go to Chicago and secure a similar offer from Martin Ryerson. Mr. Ryerson fell into the trap set for him because of lack of detailed information regarding the situation, whereupon Carnegie gra- ciously withdrew his offer, due to “Ryerson’s ‘first claim on account of his having been born in Grand Rap- ids.” Mr. Ryerson has since expressed his deep regret over the outcome, stat- ing that he would rather have con- tributed to the erection of an art in- stitute and museum than a library, es- pecially as such an arrangement would have given Grand Rapids—to which city he has always been very loyal— two utilitarian buildings instead of one. If we had a proper building to house the private collections which are awaiting such action by the municipal- ity, we could soon fill it with material which would make it one of the great institutions of the kind in this country. Dr. Barth has repeatedly stated that the city can have his wonderful col- lection any time it can house it in a fire proof building and there are prob- ably a hundred other collections jin the city which would be immediately avail- able under similar conditions. In going over the local furniture exhibition I noted the absence of many pieces which would have added to its value and interest, such as the first bedroom suite turned out by the Sligh Furniture Co., which was preserved in the home of the late L. E. Hawkins for over forty years and which came back to the Sligh Co. about a year ago; the settee in the home of Chas. W. Garfield which was made in France more than a hundred years ago and which was brought to Grand Rapids by Louis Campau, the founder of the city; many pieces of Dutch, French end English furniture owned and treasured by Grand Rapids people. It struck me, as I walked through the exhibit, that interest in the re- markable display would have been in- creased four fold if each caller had been presented with a pamphlet set- ting forth the ownership of the ar- ticles exhibited. I have never seen an exhibition of this kind before where this feature was overlooked. The single exhibit from the local manual training school could have had fifty additional pieces from the train- ing schools without detriment to the exhibition. The drawings of furniture designers were very complete and interesting. A hundred samples of the work of local hand carvers could have been added without detracting from the complete- ness of the display. Judging by the commendatory re- marks made by our visitors from all parts of the country and the praise be- stowed on the undertaking by the metropolitan art publications, another and—let us hope—larger and more comprehensive exhibit will be under- taken a year hence. rE. A. Stowe. —_++>___ Useful Life Led By Jefferson Morrison Jefferson (Morrison was a prominent individual in the affairs of Grand Rap- ids during the pioneer years. Mr. Morrison, soon after his arrival in Michigan from York State, purchased lands and founded the village of Sar- anac, which is also the name of one of the inland lakes of his native state. Morrison moved from Saranac to Grand Rapids. A ear or two later he was elected the first judge of the Kent Probate Court. Judge Morrison en- gaged in the purchase and sale of real estate. In addition to the village which bears a name he selected, Jeffer- son avenue was given its name by the platters in honor of the Judge and not as many believe, as a recognition of the virtues of President Jefferson. Morrison street was given its name by Judge Morrison, who also named Wealthy street—the given name of his wife. Judge Morrison purchased land on Monroe avenue, near Commerce, erected a brick building and stocked it with groceries, where he remained in trade many years. Morrison's wife bore a fine family of boys and girls. William B. Morrison, the eldest son, practiced medicine and surgery in Grand Rapids and Muskegon, follow- ing his graduation by a medical college, a score of years. Lewis Cass Morrison studied law. After his graduation he practiced his profession successfully in Chicago. Fred F. Morrison was a salesman in the employ of L. H. Ran- dall & Co., wholesale grocers. He was active in the militia service and during a period of years commanded old com- pany “B”. He moved to the Pacific coast two or more decades ago. Ellen Morrison was a teacher in the public schools of Grand Rapids, President of the Ladies Literary Club and a valued member of ‘Park Congregational church. She moved to Los Angeles several years ago. Judge Morrison’s wife was the treasurer of the Union Benevolent Association during a con- siderable number of her later years. An admirer of the character of William Logie, formetly of the Rindge, Kalmbach, Logie Co., once made the following statement: “Mr. Logie was a salesman in the employ of Rindge, Bertsch & Co. I purchased a pair of shoes for a member of my family. The shoes did not fit the person for whom they were purchased. I returned them to the firm’s store to be exchanged. Mr. Logie was absent on the hour of my call and another salesman made the exchange. The second pair did not fit. I again returned to the store and found Mr. Logie present. When the package had been opened, Mr. Logie asked: “Who exchanged the shoes I sold you for this pair? It is not like the one I sold you. These shoes are poorer and much cheaper.’” “T stated that one of the salesmen of the firm had made the exchange. “Mr. Logie took from a box a pair of shoes exactly like the ones I had purchased and pointed out the features which made the difference in the quali- ties of the good and the poorer grade of shoes. During the thirty years which followed this incident I pur- chased shoes for myself and my family from William Logie. No other sales- man could deal with me. I told many friends of my experience with the shoes and I am inclined to think that one of the reasons why Salesman Logie was usually overworked, while his associates were idle, was due to my report of his business.” One frequently reads or hears utter- ed the statement that most people are honest in their dealings with others. Leading merchants declare that 96 per cent. of persons to whom credit is granted pay their obligations in full. Perhaps people are more moral to-day than they were fifty years ago. A firm of grocers, whose location was on Cam- pau Square, purchased large quantities of goods from Beckwith & Co., job- bers of Chicago. The firm frequently claimed allowances on bills rendered on account of shortage in weights or other causes. Beckwith & Co. became sus- picious. They feared they were often victimized by the imposition of the firm. An order for ten barrels of sugar was shipped and a representative of Beckwith & Co. came to Grand Rapids. When the barrels were rolled in through a back door, one of the firm was heard to instruct the book-keeper to charge Beckwith & Co. with 100 pounds as shortage. Beckwith’s agent reported the trans- action to the house. Naturally Beck- with not only refused to allow the shortage claimed, but compelled the firm to make good all former claims for shortage. A year or two later the firm’s store and contents were de- stroyed by flames. Insurance adjust- ers decided that the fire was the work of an incendiary. ‘Settlements of the loss were made for a nominal sum. Two young men bought out an old, well established grocery, located on Monroe avenue, near Lyon street. The senior member of the firm made a trip to Chicago and called on Beckwith & Co. The firm possessed but little cap- ital but aimed to transact a large vol- ume of business. Mr. Beckwith asked his caller for a statement of the avail- able means of the firm and the kindred facts usually required by granters of credit. An extravagant statement of the financial condition of the firm, its prospects and purposes was which was duly recorded by a sten- ographer conveniently seated behind a screen near Mr. Beckwith and _ his would-be customer. Goods were ship- ped to the firm from time to time, for made, which payments became irregular and finally more so. The next picture represents an involuntary application for the adjudication of the affairs of Beckwith & Co.’s lawyer came to Grand Rapids. the firm in bankruptcy. The statement made by the senior partner to Mr. Beckwith and conscien- tiously recorded by his faithful sten- ographer, was read to the father of the senior partner. Father had means available for paying Beckwith & Co. in full, rather than permit his son to be arrested and prosecuted on a charge of obtaining goods under false pre- tenses. Arthur Scott White. ———_>-~>___ Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Modern Poultry Breeder, Zeeland. Allen Electric Mfg. Co., Detroit. Ryan Brothers, Inc., Detroit. National Premier Sales Corp., Detroit. Wholesale Coal Co., Detroit. R. C. Banyon Co., Benton Harbor. Sanitary Slicing Machine Co., Grand Rapids. Mount Pleasant Light & Power Co.. South Haven. Riverside Supply Co., Ontonagon. Jackson Agency, Jackson. Flat Rock Land Co., Flat Rock. Imperial Manufacturing Co., Grand Haven. Italian Co-operative Store Co., Laur- ium. Automatic Control Co., Detroit. Detroit Dry Kiln Co., Detroit. John S. Claus, Inc., Detroit. Business Collection Service, Inc., De- troit. Albion Co-operative Oil, Albion. Victor Jar Ce., Detroit. Michizan Wheel Co., Grand Rapids. Herald Cloak & Suit Co., Grand Rapids Metropolitan Apartments Corporation, Detroit. Paul Seed’s Rapids. Fitch Tire‘and Battery Service, Fern- dale. Manning, Maxwell & Moore, Inc., De- troit. South Haven South Haven. J. Hungerford Smith Grape Juice Co., Lawton. Detroit Sanitary Manufacturing Co., Detroit. Wilmarth Rapids. American Investment Co., Grand Rap- ids. American Investment and Co., Grand Rapids. Investors Corporation, Detroit. Cunningham Furnaces, Ine., Port Huron. Wayne Housing Corporation, Detroit Copeland Refrigeration Sales of Grand Rapids, Grand Rapids. S. W. Straus & Co., Inc., Detroit. Airport Holding Co., Detroit. Graceland Subdivision Co., Detroit. Hammond Sexton Sales Co., Saginaw. Mutual Construction Co., Detroit. National Guaranteed Bar Co., Detroit. Auto Finance Corp., Detroit. Blessing Detroit Co., Inc., Detroit. J. W. Harvey Co., Cadillac. Michigan United States-Bond & Mort- gage Corp., Lansing. Western Paper Makers Chemical Co., Kalamazoo. Continental Lumber Co., Detroit. Furniture City Pamt & Glass €o., Grand Rapids. Grayling Lumber Co., Detroit. —_~>-+____ Careful of the Cow. Farmer (to druggist)—Now be sure and write plain on them bottles which is for the Jersey cow and which is for my wife. I don’t want nothing to happen to that Jersey cow. Coneert Band, Grand Co-operative Stores, & Morman Co. Grand Discount 10 MICHIGAN TRADESMAN aa a a a cl February 1, 1928 Items From the Cloverland of Michi- gan. Sault Ste. Marie, Jan. 24—We had quite a shock here last Tuesday after- noon when a blast let go at one of the furnaces at the Algoma steel works on the Canadian side of the river, breaking a number of large plate glass windows on Ashmun street. Many oc- cupants of the business places rushed into the streets, thinking that the building would collapse. The shock was felt at DeTour, sixty miles from here. Only one man was killed and six injured. The damage amounted to $4,000 to the steel plant. Fred Shaw, of the Gamble, Robin- son & Shaw Co., leaves ‘Sunday, ac- companied by his wife, to spend a month in California. They will attend the fruit growers convention at Los Angeles. They expect to stop at Minneapolis for a few days en route. Mrs. R. J. Stuart, who for the past several years was in charge of the millinery department of Cowan & Hunt, has purchased that department from Cowan & Hutt and it will here- after be known as the Stuart millinery department. Mrs. Stuart expects to continue handling the Gage hats and Dobb felts and will leave in February for the East to purchase spring mer- chandise. You can't always tell. Just because a man is using flowery language is no sign that he is handing out bouquets. The hustling village of Pickford had its first big fire last Friday morning, which almost wiped it off the map, destroying the oldest and best known business block and several adjoining stores and warehouses. The loss is estimated at over $100,000, with about $50,000 insurance. The stock in all the stores went up in smoke. They are the Pickford grocery and shoe stores, conducted by James Watson and Ham- ilton Hamilton, who owned fifty feet of the red block and whose stock was valued at $15,000. The Emporium, a dry goods establishment, occupied thirty feet of the red block. The Em- porium was owned by George Wilson and Roy Askwith. The block was valued at $15,000. A barber shop also burned in the red block. Gordon Bea- com’s restaurant, South of the red block, with all fixtures and supplies was destroyed. The Pickford grocery warehouse, with several tons of grain, was lost. People living over the store barely escaped with their lives. They had to jump out of the second story windows and a number were severely injured. The fact that the wind changed alone saved the Central gro- cery, telephone office and the roller mills across the street from the red block. The heat from the fire broke all the plate glass windows of the stores across the street. It is under- stood that all buildings will be rebuilt during the summer. J. C. McLean, who for the past sev- eral years conducted the Rudyard meat market, at Rudyard, sold the business last week to Jake Timerbacker, who will continue the business. Mr. Timer- backer has been in the grocery busi- ness for some time, dealing also in live stock and farm produce. All roads do not lead to Rome un- less the snow plow has been over them and kept at it. W. Hayward, the well-known mer- chant of Fibre, was a business visitor here last Fridav. He reports the severe snow storms for the past few days have crippled business in the country, the snow coming in such large drifts that the plows are not able to keep the roads open and it will take several days after the storm to get over them. Robt. Wynn, the Barney Oldfield of Cloverland, met with his first mishap this winter when driving a large new Paige sedan to St. Ignace. He hit a team of horses and severely damaged the car. One of the horses had to be shot to put it out of misery after the smash. The speed of the car was not reported, but it must have been going some. Lloyd Backie. who was chief en- gineer of the barge Calvary, at St. Ignace, last season, is spending his vacation in building an aerial sleigh of his own design. The sleigh is sixteen feet long and has a twenty-six horse power engine. It is driven by a pro- peller which is in front and steered by the rear bobs, the front bobs being stationary. Who can remember when you used to be able to tell whether the motor was running by watching the tail light shake? Karl Krafft, the well-known travel- ing salesman for Cohn, Freiflander & Co., of Toledo, died suddenly at the Delta Hotel, at Escanaba, last Mon- day. The news came as a shock to his many friends, on whom he called frequently during the years that he has been traveling. The Pickford Grocery Co., which was destroyed by fire, started up again Saturday morning by Watson & Ham- ilton, who purchased the Dave Rye grocery, taking immediate possession. The business will go on uninterrupted. Ham was a business caller here Mon- day purchasing new stock. William G. Tapert. ——_>-—__ Lansing Retailers Are Guests of De- troiters. Lansing, Jan. 30—Almost 225 retail merchants of Lansing and surrounding cities and towns were the guests last Wednesday evening of the Wholesale Merchants’ Bureau of the Detroit Board of Commerce at dinner meeting held in the main ballroom of the Olds Hotel. This was the fifth trade pro- motion trip to be made this year by the Detroit wholesalers and about twenty- five executives of Detroit firms came to Lansing. Harvey Campbell, vice-president and secretary of the Detroit Board of Com- merce, addressed the merchants on be- half of the wholesalers. He stressed the importance of the tourist trade throughout the State and explained. the importance to the retailers of Lansing of the organization of Greater Michi- gan, Inc., which took place a few weeks ago in that city. As the result of the new organization Michigan can now make a unified bid for ‘tourist travel. The economic relationship existing between Lansing and Detroit was dis- cussed fully and the dependence of each city upon the other explained. Mr. Campbell also spoke of the kaleid- oscopic changes in retail business and gave a brief description of some of the newer trends in retail merchandising. J. S. MacNeal, of Lee & Cady, was the toastmaster and took charge of the meeting after it had been formally opened by William Brown, president of the Wholesale Merchants’ Bureau. H. F. Murphy, of Standart Brothers, talked on the advantages of operating on a budget. The adoption of a budget for ex- penditures and a budget for sales has been more or less popular, he told the retailers, but a further use of the bud- get system can be profitably employed in buying. He explained how scien- tific study of a retail business will show the need for such operation. He emphasized the need for a definite plan of retail merchandising. “Plan your work and then work your plan,” he urged the merchants. C. W. Collier, manager of the Sec- ond Better Merchandising Conference and Exposition to be held at the Book- Cadillac Hotel, Detroit, Feb. 15, 16 and 17, described the program for that event. He explained that the meet- ing is to be held by the Better Mer- chandising Association, an organization of retailers, and that the whole pro- gram of the conference has been put together by retail merchants for the benefit of retailers. Lansing sent a large delegation of merchants to the first conference and Choice of an Executor-Trustee is a vital matter, to which you may well devote ample time and careful consideration. aed THE MIcnican [Rust The first Trust Gompany in Michigan PROGRESSIVE MERCHANTS Will grasp the opportunity to hear Fred W. Anderson “The Miracle Merchant of Cozad, Neb.’ tell— “HOW WE BUILT AN ANNUAL VOL- UME OF $300,000 IN A TOWN OF 1300”. Many other outstanding authorities speak on lead- ing merchandising sub- jects. Window Trimming Group Sessions Entertainment BETTER MERCHANDISING CONFERENCE and EXPOSITION .- DETROIT—FEBRUARY 15, 16, 17 Register Now Registration Fee — $2.00 (exclusive of banquet). If you have not received particulars, write us immediately. BETTER MERCHANDISING CONFERENCE and EX POSITION HEADQUARTERS Boox-CapiLtLac Hore. Derrorr, MicH1GAN ie February 1, 1928 exposition which was held in Detroit last year, and from indications appar- ent at last Wednesday’s gathering in that city, there will be a-large num- ber here next month from the capital of eg F. E. Mills, of Lansing spoke for the se merchants at the dinner, and urged his fellow townsmen to. take ad-. vanf.ge of the opportunities offered by the Detroiters to study the prob- lem of their business. ‘Theron M. Sawyer, manager of the ‘Merchants’ Association of Lansing, also welcomed the Detroit delegation. ————— Lansing Grocers Satisfied With Bread ices. Lansing, Jan. 26—Our local meeting of Lansing Grocers & Meat Dealers \ssociation was. held at the offices of the Elliott Grocery Co. Tuesday evening, Jan. 24, It was very in- structive to the wide-awake and _ in- telligent grocer who is trying to make a success of his business in an honest way. Several subjects come up for discussion and action. The one I con- sidered the most important was the bread price, which there is so much discussion over at this time. A com- mittee was appointed to confer with our local bakers and after a conference with them and their representatives (going over cost of production) our committee, of which I was made chair- man, decided the ‘bakers of Lansing were handling their bread on a very close margin. Study shows us that it costs 534c to make a good one pound loaf of white bread. We believe good bread is cheaper and more healthful for our customers in the long run than ‘bread which is cheapened with inferior flour and materials. We will go on Discover Way To Retard Tomato record at our next regular meeting in favor of our local bakers making bread of the same good quality they have in the past. If it comes to a show down, our bakers can have a chemical analysis made of bread and the results found brought before our local associa- tion. There will be all kinds of tricky competition in the grocery and meat business ,until our Government takes hold of the situation as it is to-day and establishes a legitimate and fair price at which our goods must be sold. This applies not only to the -grocers and meat markets, but also to farm pro- duce. ‘Everything has a starting pomt’ and I think the farmer i is the most im- portant of all of us in the food busi- ness. First, give the producer a profit which will enable him to afford to grow the produce. Then comes the commission men, canners, wholesalers or whoever may come in connection with the handling of food products. We need a bureau of standards in the grocery and meat business as well as a Securities Commission, for the pur- pose of protection to our buying peo- ple of the State of Michigan. If there is anybody who has sugges- tions to make on this subject or any other I will be very glad to have you send them in to myself or Secretary. Don’t forget convention April 17, 18 and 19. You know there is always a joker connected with a fast spring up of any kind of business. Where is it? Surely we cannot all be asleep. Let’s all wake up and get busy. Yours for better business methods. O. H. Bailey. —_~+2.—____ From Grand Rapids to St. Petersburg in Four Days. St. Petersburg, Fla., Jan. 26—On my return from spending the winter in Florida last year, I met you on the streets of Grand Rapids and you then expressed a wish that I had written, giving my impressions and experiences on our trip. Thinking that it may be of interest to some of our friends in Michigan I give you a short report of our recent trip. _cember in both writtey MICHIGAN TRADESMAN As you know, last year Mr. and Mrs. John M. Edison, of 338 Paris avenue, motored with Mrs. Burns and myself. We had such a good, time together that we decided to try it again and so far it has been one continual round of pleasure. Last year we toured the entire State. This year we selected St. Petersburg as being more to our liking. So on Thursday, Jan. 19, we left Grand Rap- ids for Florida in a pouring rain. We arrived at Louisville, Ky., at 5:50, hav- ing made 389 miles the first.day. We stayed at the new Kentucky Hotel, a very modern and up-to-date hotel. We left Louisville the next morning. it was a beautiful day. We _ passed through Elizabeth Town, Cave City and Franklin and arrived at Jasper at 5:30, having made 300 miles our second day out. We left Jasper the next morn- ing over Signal Mountain, arriving at Chattanooga at 9. We passed through Atlanta about noon, arrivine at Fort Valley at 5, where we spent the night, having made 277 miles for the day. We had good roads. Fhe dust was flying. Had it been wet our story would have been considerably different. In wet weather the roads through Georgia aré, as the Southerners say, “A little slick.” We left. Fort Valley Sunday. Had another beautiful day. We reached St. Petersburg at 6:30, having made 405 miles that day. Thus we made the trip of 1,368 miles in four days. We spent Sunday night. at the Fifth Avenue Ho- tel, a small family hotel. Monday morn.ng Mrs. Edison and Mrs. Burns went out looking for apartments and about noon they had found just what they wanted. Our apartment looks out. on.a beautiful park. We can see the ducks and two swans swimming in the little lake from our windows. Each apartment has a kitchenette, bath, hot ane 1.cold water, Murphy. bed, hea. ed. \ll this for $50 each per month. There is no end of places for rent and if you are eood at bargain hunting you can make your own terms and pvice. The weather since we arrived has been warm and beautiful. They report a cold spell two or three weeks ago. Mr. and Mrs. John D. Muir, Mr. and Mrs. David Forbes, Mr. and Mrs. Thos. Stanton, Mr. and Mrs. A. B. Brown, Mr. and Mrs. Vandercar—all of Grand Rapids,—are here. Wilbur ’S. Burns. (i ———_- ‘Merchants Life Growing: Rapidly. ‘Des Moines, Jan. 30—The Merchants Life Insurance Co., William A. Watts, President, experienced the greatest month in its history of over thirty- three years during the month of De- and paid for business. The occasion for this unusual pro- duction was President Watt’s birthday, Dec. 28. A huge birthday cake was planned to be presented to Mr. Watts on his natal day, and each application written by the field force was repre- sented by a candle. A total of 1,237 candles were received. The written business for the month was $5,123,600 and the paid business was $5,361,780. The Merchants Life has been doing some unusual things in field develop- ment. Since May, more than 350 new agents have produced a total of over $5,000,000 of new written business for their first six months under contract. ———_+ 32 Growth. Nashville, Jan 23—By. removing the apical bud of young tomato. plants, production of the first fruit may be delayed for about a week. This in- formation was revealed at the recent meeting here of the American Associa- tion for the Advancement of Science. If the process is accompanied-by prun- ing of the leaves; the check may be even greater. Development of several branches in the ‘“tipped’” plants in- creases the early *yield but has little effect on the total yield. The discov- ery is expected to be used to com- mercial adyantage, = The Oldest Bond House in Western Michigan A.E.AuUsTERER & Co. Investment Securities 303-307 Michigan Trust Building A MICHIGAN CORPORATION Capital and Surplus More Than $450,000 GEO. L. O’BRIEN Vice President ARTHUR E. KUSTERER _ President ROGER VERSEPUT, JR. de \K/ Sec’y and Treas. Ny aan f ba i ] ine Dé + im ih ale: il Pie You are entitled to a generous profit on each and every sale of Rumford. It is the product that makes con- tented customers because it is pure and wholesome. Rumford isasteady _— and gives you consistent profits. — * RUMFORD CHEMICAL WORKS Providence, R.1. 11 Putnam Candies for Valentine Day Also PARIS and LOWNEY’S Heart Packages in all sizes Ask for catalogue and price list Putnam Factory Grand Rapids, Mich. VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruits and Vegetables Now Offering: Cranberries, Bagas, Sweet Potatoes, “VinkeBrand”’ Mich. Onions, Oranges, Bananas, etc. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. N. FREEMAN, Mer. STORE FIXTURES — NEW AND USED Show cases, wall cases, restaurant supplies, scales, cash registers, and office furniture. Call 67143 or write FINANCIAL Gain in Odd-Lot Municipal Obliga- tions. A steadily growing demand on the part of small investors for municipal obligations reflects an unusual develop- Years ago ment in the bond market. the principal demand for this type of security came only from institutions and wealthy investors. The noteworthy fact in connection with the transformation is that the in- creased interest in odd-lot municipals has sprung up, not as a result of or- ganized sales effort by the larger deal- ers but in spite of a lack of encourage- ment from this source. Because the profit to dealers is so small in handling municipal bonds, salesmen as a rule are not inclined to encourage transac- tions involving less than $10,000. Con- sequently buyers who want only a few bonds are compelled to “shop around” or go to specialists in odd-lots. Evidence that the tax-exemption benefit is not the only attraction to pur- chasers of municipals is seen in the buying by small investors, for this fea- ture is of little importance to individ- uals with moderate incomes. The high degree of safety and collateral loan value jt would seem, carry an appeal even to those who might not be ex- pected to be interested. This development probably can be attributed in part to the fact that thrifty individuals have become more familiar with municipal bonds in re- cent years and have turned to this type of security for funds that ordin- arly would have been placed in sav- ings banks. In any event. increased business in odd-lot bonds of this kind has resulted in formation of firms to specialize in handling transactions of less than $10,- 600. Only a small percentage of the odd-lot business is now handled by the larger dealers, according to estimates by Louis S. Lebenthal, of Lebenthal & Co., one of the firms specializing in less than “full lots.” Naturally there is a price “spread” between odd-lots and blocks of ten bonds or more, similar to the “spreads” in listed bonds and stocks of less than £10,000 par, or 100 shares, but this “spread” has been narrowed by the gradual rise in the municipal bond mar- ket and increased activity in odd-lots. The which varies with the length of the time the bond has to run as with the credit rating of the borrower, offers an opportunity for the buyer of small lots to obtain a higher return than for a block of the same bonds. For instance, a fifteen- year bond quoted at a price to yield 5.75 per cent. for a block might be purchased in an odd-lot to yield 6 per a saving for the purchaser of about 25% points, or $26.25 on a bond. odd-lots sometimes are “matched up” to form blocks which i spread as wel cent., 3onds in bring a better market price. William Russell White. [Copyrighted, 1928] —_——_22»—____ Federal Reserve’s Compilation Shows Favorable Inventory Position. If the Federal Reserve Board review for 1927 contains little that is new it sives the stamp of authority to im- MICHIGAN TRADESMAN pressions on the flow of business as 1928 begins and on the position of in- ventories. Through a chart on industrial pro- duction that in one line summarizes the movements in trade as a whole the Board lays stress on the rapid re- covery early in 1927 and the sharp de- cline during the late months. Indus- trial trade activity held well above that for either 1926 or 1925 in the first half of the year, but ended the year well below either previous year. The important thing to note in the opinion of the Federal Reserve Board is that agricultural developments dur- ing the year were in contrast to the course of industry. As the year prog- ressed the agricultural position instead of weakening gradually became strong- er. During the fall of 1927 the purchas- ing power of agricultural products stood relatively high for the double reason that farm prices then averaged 6 per cent. above the year before and nonagricultural products 6 per cent. below. In the opinion of Government officials the reduction in production costs by farmers has increased but net returns of agriculture have been faster than might be judged by the increase in total farm values. In various year-end forecasts dif- ferent authorities expressed the opin- ion that inventories during 1927 had not been inflated. At that time nobody was able to base such an opinion on statistics. The view seemed soundly based since commodity prices had ‘been falling for three years, and declining prices do not ordinarily stimulate an accumulation of inventories. From a new study on stocks. of com- modities the Federal Reserve Board now concludes that the year brought about an equal number of increases and decreases. It observes, however, that “efficient transportation, which assured prompt delivery of orders, and the absence of rapid price advances were among the influences against the undue accumulation of inventories.” When 1927 is compared in this re- spect with 1926 changes in commodity stocks vary from an increase of 171 per cent. in stocks of zinc to a decline of 51 per cent. in oats. Supplies of wheat and dairy products rose but stocks of cotton, beef, lard and eggs fell. Mineral supplies increased gen- erally, with substantial gains in coal and petroleum. Manufacturers’ stocks of textiles grew but leather supplies dropped to a new low level. Paul Willard Garrett. [Copyrighted, 1928] —_>->—___ Move To Tighten Money Seen. Yesterday’s increase in the redis- count rate at Chicago is the first move by the Federal Reserve System, through its most powerful weapon, to curb credit expansion. A 3% per cent. rate still prevails at all other banks, but the probability is that adoption of a 4 per cent. level by interior institutions will follow. Whether the New York rate will be touched immediately is a question that nobody can answer. But certain ele- ments in the situation indicate that increases in the interior logically may precede any here. If for no other reason the recent declines in money February 1, 1928 Fenton Davis & Boyle Investment Bankers Chicago GRAND RAPIDS First National Grand Rapids National Bank Building Bank Building Phone Detroit 2056 Buhi Bullding Only When Helpful THE “GRAND RAPIDS SAVINGS BANK” feels it is “SERVING” only when the things it does for its customers are helpful to them in their financial affairs -- business or personal. Rendering banking service along broad and constructive lines for 56 years has established this institution in the confi- dence and esteem of business houses and individuals throughout all Grand Rapids. GRAND RAPIDS SAVINGS BANK ‘The Bank Where You Feel At Home’”’ Kent State Bank “The Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding 'Twenty-Three | Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank “The Bank on Square” KF a e i February 1, 1928 MICHIGAN TRADESMAN 13 rates at London, Paris and Berlin, and especially the drop in London rates to a level near those, present an objec- tion to an increase at New York un- less and until other efforts to curtail credit expansion fail. The basis for action by the Federal Reserve system lies in the unprece- dented expansion in the last year—an expansion that exceeded normal ex- pectations—in bank credit. Member bank earning assets at $21,870,000,000 to-day stand $1,981,000,000 above a years ago. Since commercial loans have not increased materially this en- tire growth in bank credit reflects gains n loans on stocks and bonds and in- investments. In other words the in- creased flow of funds has gone almost entirely into the security markets. Artificial ease in the rate for call money, stimulated partly by the return flow of currency after the holidays, created an impression in Wall Street that the elements for greater ease in money were at work. That the Fed- eral Reserve authorities did not favor greater ease should have been under- stood several weeks ago when the Re- serve banks began heavily to unload Government securities. That the correction to the situation in the event of a rate change would begin at an interior bank has been foreshadowed for two weeks in the member bank brokers’ loans. In the last fortnight the New York state- ments reveal a reduction of no less than $251,000,000 in member bank loans for their own account. As the New York banks were cutting their loans down sharply, however, out-of- town banks were sending money in. Accumulations of loans for the account of out-of-town banks in the last fort- night have jumped $163,000,000. This is to say that the interior banks lately have been pouring money into this market. All the Reserve system now wants is to check this flow at its source. Paul Willard Garrett. [Copyrighted, 1928] ee ee Views Differ on Reserve Policy. Wall Street is totally unable to make up its mind whether to look upon Chi- cago'’s move to a 4 per cent. rediscount level as the ‘first step in a general pro- gram or as a special situation. On the one hand is a group of bank- ers who for months have seen danger in the rapid expansion of bank credit. based on operations in the security markets. They believe the time has come for the Federal Reserve banks to curb this expansion and by what better method could it be checked than through a stiffening in the rate for accommodation to member banks? On the other hand is a group of bankers who believe that the flow of funds is destined to continue large and to keep rates down for a long time. They explain the Chicago move as a concession to the Western institution not especially significant. Whether the rate at New York is or is not raised immediately one thing is clear—certain influences for dearer money have been injected into the market lately that went unnoticed by speculative Wall Street. The drop to 3% per cent. in call money last week blinded many speculators to a simul- taneous but fractional rise in time rates. Those who judged the money market's future by the artificial fall in call money—and there were a good many who so judged it—now are more confused than those who looked deeper. The outstanding argument against any increase in the New York rate has for months centered in the foreign situation. When the Reserve banks last August determined upon an easy money program their idea was to pre- vent money stringency abroad. They reckoned that business here would benefit from ease overseas. To an ex- tent the foreign arguments against an increase in New York rates still hold, but the demands are not as pressing as they were. From the standpoint of general pros- perity there is nothing to fear in the Chicago action. What was done there does not so much reflect pressing de- mands for money for use in business, however, as a desire by the Federal Reserve system to check the flow to New York. It takes easy money to stimulate industry and trade, but of what use is easy money to industry and trade so long as it is flowing into the security markets? Reserve au- thorities must have asked themselves in the last few weeks. Paul Willard Garrett. [Copyrighted, 1928] «+ ____ Specializing on One Item During Each Week. A salesmanager suggests to his men that they try specializing on One item per week and: see what the results will be. His suggestion follows: “The way to get istribution is to specialize. Take an item at a time and work it thoroughly. Get whatever cut- ting samples may be necessary and work this item for one trip over your territory, trying at that time to sell every ealer you call on. Repeat this performance week after week and by the time six months or a year have rolled on, you will have a distribution. The pretty part of work of this kind is that after the fourth or fifth week you start getting repeat business on the first few items you worked. After six months you are getting enough re- peat business to more than pay you for the extra efforts you put forth.” —_+-~-.—____ Alcohol Industry’s Recovery. The readjustment that has been taking place in the alcohol industry for the last several months is interesting not alone because of its effect on se- curities of alcohol companies but also because alcohol has come to be such an important factor in many industries. Overproduction in alcohol, as in petroleum, almost demoralized the trade in 1926 and early last year, but the industry was able to correct the situation early in the summer. Later the Prohibition Division of the Treas- ury Department announced new rules regulating production of industrial al- cohol so as to maintain the volume within the limits of the country’s legiti- mate industrial requirements. These regulations should tend to prevent Overproduction and _ stabilize the in- dustry. —— + No man ever questions his own judgment. Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Boston Denver Chicago Los Angeles MUNICIPAL BONDS SILER, CAURPENTIER & IROOSIE 360-366 SPITZER BLDG., TOLEDO, OHIO Phone, ADAMS 5527 1039 PENOBSCOT BLDG., DETROIT, MICH, Phone, RANDOLPH 1505 MR. STOWE Says: We are on the square. So will you after you have used our Collection Service. Only one small service charge. No extra commissions, Attorneys fees, List- ing fees or any other extras. References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or this paper, or the Michigan Retail Dry Goods Association. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City. acomnene “AUDITS -SYSTEMS-TAX SERVICE” LAWRENCE SCUDDER & Co. ACCOUNTANTS AND AUDITORS 924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH. 313 PECK BUILDING, KALAMAZOO, MICHIGAN 452 W. WESTERN AVE., MUSKEGON, MICH. New York - Chicago - St. Louis - Washington - Philadelphia - Boston a ———— THE TOLEDO PLATE & WINDOW GLASS CGMPANY MIRRORS—ART GLASS—DRESSER TOPS—AUTOMOBILE—SHOW CASE GLASS All Kinds of Glass for Building Purposes 501-511 Ionia Avenue., S. W. Grand Rapids, Michigan WE SPECIALIZE IN BUSINESS OPPORTUNITIES If you want to Buy, Sell or Trade a business anywhere in Michigan, fill out and mail the Coupon below. MICHIGAN BUSINESS MARKET, 75 Market Ave., N. W., Grand Rapids, Mich. Gentlemen:—I am interested in ‘Selling 1) ee ee AVC RG ie Eocation Preferred... Gity or Town. Signed ~~~ ~~~ ~~~ -------- -----===-=----- == 7.0 ODS 14 MICHIGAN TRADESMAN February 1, 1928 MUTUAL FIRE INSURANCE What Could $561,980,751 Do? Of course a great deal could be done with $561,980,751 to speed the Nation’s progress, if we had it to spend. for constructive work, instead of merely paying it out in fire losses each year. This tremendous sum, the largest an- nual loss ever recorded by any nation in modern times, is the loss reported for 1926. million dollars is a great deal of money, so much, in fact, that it is beyond the average mind to readily grasp its actual proportions and the weight of its importance. Perhaps, if we were to Say that star that could be seen repre- sented a loss of $80,282, we might just what this vast (About 7,- 000 stars are visible to the naked eye.) Or, it might be pointed out that money, before it can be spent must be earned, and that $11,239,615,020 must be put to work at five per cent. interest in order to produce a sum of five hundred and sixty-one millions. Eleven billion dollars employed merely to earn the value that is destroyed in one year, means that eleven billion dollars some- every begin to understand amount of money meant. where must be tied up to produce nothing but heartaches, destruction and loss. The tremendous sum of $561,980,751 involy in American fires in 1926 to maintain and oper- Department for alone is see ate the entire Navy four years. It is seven times more than all the United States’ gold and in 1926 and three times amount imported. rs + 1 silver exported more than the Twenty-eight first line battleships costing $2 0,000,000 each could be built with this amount and there would still be almost $2,000,000 left over. It could build, or buy and pay cash in full for 80,283 suburban homes, people one-family sheltering 482,000 city of residences the size of Washing- ton, D. C., and larger than the three cities—Albany, N. Y., Atlanta, Ga., and Salt Lake City, Utah, combined. All of these things could be done if 10 fires and if the money modern, there were were available for rather than for the purpose and neces- sity of merely replacing property de- stroyed by fire each year. a Special Arson Prosecutors. The increasing tendency of Ameri- can juries to be swayed by sympathy toward law violators presents a diffi- cult problem to almost every county prosecutor. The prosecution of arsonists even under the most favorable conditions is difficult and if an arsonist is ‘tried ‘be- for soft-hearted and soft-headed juries a conviction may become almost im- possible. arson law tends to loopholes left by The model tighten the lawyers but it is not perfect. One plan tend to increase the number of arson convictions and strengthen the model would be to have a_ few prosecutors specializing on arson cases which we believe would arson law and to be sworn in by county courts as special prosecutors. The special prosecutors to be maintained by some Five hundred and sixty-one _ constructive use,_ clever national organization interested in the reduction of arson and to travel the en- tire United States co-operating with various county prosecutors confronted by and dealing with the arson problem. Such attorneys would do much toward bringing about convictions of the ar- sonists and lessen the tendency to free these wholesale murderers. Fireworks and Firecrackers. Fires from this’ cause decreased by onty $10,671 below the loss figures of the year before. However, the grad- ual decline in these figures from year to year marks the slow but favorable influence which a safe and sane mode of Independence Day observance is having upon the public. It indicates a growing preference of people for more intelligent ways of celebrating. The 1926 fire loss, approximating $718,- 942, is still a warning to the Nation of the danger which lurks in firecrackers and fireworks and which, further, takes an annual toll of lives by accident, add- ing also a long list of maimed and dis- figured. +2 >_____ SpatEs From Combustion. Sparks bonfires, locomotive smokestacks and tar heaters started fires claiming $6,343,519 in damage during 1926. The hazard in each of these can be considerably reduced by proper mechanical attachments for the smokestacks and tar heaters, and con- stant attendance of bonfires while a Fall and Spring bonfires swell the total of losses under from live spark remains. this head, and it is well to use metal wherever a_ bonfire is Pennsylania carries the chief incinerators made. loss of fires due to sparks from com- bustion, amounting to $969,338; Florida a loss of $546,860, and Mississippi, with $422,598. —_2+-.___ Farm Fire Loss. A solution for the farm fire loss problem is indeed most difficult. The Indiana Fire Marshal’ Départment has follows with recently conducted experiments with a farm fire troop plan which apparently has much mer:t and may be the solu- tion to the problem, Neighbors living within ‘close range are organized into a fire :troop.~ The troop responds to farm fires within their district and is equipped with hand extinguishers and a_ portable pump. This.plan may help other states in the solution of the farm fire loss problem, which at present is tremend- ous. —_++ + Rubbish and Litter. No fire except arsou deserves sharp- er judgment and severer criticism than that due to careless housekeeping habits in home and in business. Rub- bish and litter are strictly preventable causes of fire of the first magnitude. They not only threaten extensive dam- age and loss of life, but constantly menace the health of the public by their obnoxious presence. Over a period of years, a steady increase can be observed in the fire losses attribut- ed to these hazards. In 1926, fire loss- es amounted to $1,809,136; in 1925, $1,575,835, and in 1924, $1,355,234. —_>-->—____ It takes time to grow anything— “even a business. Affiliated with The Michigan Retail Dry Goods Association An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cots OVO Less : Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER Merchants Life Insurance Company WILLIAM A.WATTS President RANSOM E. OLDS Chairman of Board Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents Class Mutual Insurance Agency C. N. BRISTOL H. G. BUNDY A. T. MONSON “The Agency of Personal Service” INSPECTORS, AUDITORS, STATE AGENTS Representing The Hardware and Implement Mutuals— The Finnish Mutual—The Central Manufacturers’ Mutual and Associate Companies. Graded dividends ot 20 to 50% on all policies accord- ing to the class of business at risk. FIRE - AUTOMOBILE - PLATE GLASS 308-10 Murray Building Grand Rapids, Mich. February 1, 1928 of Some of Detroit's Industries. Detroit is to-day the most notable of the world’s industrial cities. It known chiefly through the auto- motive industries which have center- ed here, but little is known with re- card to many other important produc- tions of Detroit factories, and still less is known regarding the early indus- tries which paved the way to the pres- ent prosperity and played their part in the upbuilding of the city and its commerce with the world at large. Michigan was the first State of the Middle West to engage in the con- truction of railways, when there was not a mile of track West of Syracuse, N. Y. Because of that isolation it was necessary to build the first railway cars in Detroit. The first locomotives were brgught to Detroit by boat and so a locomotive works was founded at Detroit. The refrigerator car which made it possible to ship fresh meats over long distances was invented by William Davis, a fish dealer of Detroit, and out of that invention developed the great packing house industry of the Nation. Out of the car building industry developed the 'Michigan-Pen- insular Car Co., which is now a part of the American Car & Foundry Co. Few Detroiters know that the first factory for the manufacture of Pull- man parlor and sleeping cars was es- tablished in Detroit and was continued here for many years. Detroit was once the chief producer of matches. The stories of many other industries like the tobacco, ‘brass and copper, paints, oils and varnishes, the seed ‘business, stove business and others are of un- usual interest. Some industries which attained to large proportions moved away to other locations. Others became obso- lete because the demand for their prod- ucts declined. Among these were the parlor organ industry, hoop-skirt fac- tories and clay pipe factories. For more than 100 years there was a clus- ter of breweries and distilleries near the river front between Second and Third streets and the odor of their fer- menting mash caused that district to be known as “Swill Point.” The ex- pansion of these industries compelled them to scatter in all directions Then came the Eighteenth Amendment. George B. Catlin. —_—_~+++____ The Plant Brigade. It is evident that plant fire brigades are saving American industry millions of dollars each year. They are render- ing a service to their individual com- panies at an exceedingly low cost and the expenditure is paying for itself over and over again. Inasmuch as the cost is practically nothing and the return is so great, it would be in order for corporations to spend more money on their plant brigade equipment and personnel and to make bigger and better industrial fire departments. —_++>—___ And Solon Was Reputed Wise. If capital punishment receives any part of your consideration, you will find something to ponder over in the code of laws framed by Draco at Athens. Draco made every offense a Beginnings MICHIGAN TRADESMAN capital one upon this very modern way of reasoning: “That petty crimes de- served death and he knew of nothing worse for the greatest.” His laws, it is said, were written not in ink but in blood. They were of short duration, being all repealed by Solon except two —murder and arson. —_—_>--+ Advantage in Seliing Standard Grocery Bags. A wholesaler shows his salesmen the advantage they have in handling the newly adopted standard sizes for gro- cery bags, as follows: “We are advised since the shake up with the paper bag manufacturers and the elimination of several odd size bags and as the short weight and odd sizes are now obsolete, you have the assur- ance in selling standard bags such as we have, that bags now hold weight in sugar as per size as stamped on the bag, namely—if a merchant wants to sell 5 pounds of sugar, he can wrap it in a5 pound bag.” —_——_->->-> The Michigan Tradesman. The Michigan Tradesman leads to-day All others in America That note the trade of any State Or corporation small or great. The Michigan Tradesman greets the years While growing younger, it appears, It put on style unknown before For the years that numbered forty-four. The Michigan Tradesman is on hand To make all dealers understand That “right is might’’ in all that tends To make and keep your trade with friends. The Michigan Tradesman stands alone In this or any trading zone As the oldest that has dared the fates Of its kind in these United States. And so long years to him we know As the Michigan Tradesman’s E. A. Stowe, No other name in this our land Does with the trade more proudly stand. L. B. Mitchell. ——___--e_____- Fire Record Solved. Absolute knowledge have I none, But my Aunt’s washerwoman’s son Heard a policeman on his beat, Say to a laborer on the street, That he had a letter just last week Hand-written in the finest Greek, From a Chinese coolie in Timbuctoo, Who said that a son in Cuba knew Of a colored gent in a Texas town, Who got it right from a circus clown, That a man in Klondyke got the news From a gang of smooth American Jews About some feller in Borneo, , Who knew a man who claimed to know A hermit who lived beside a lake Whose mother-in-law will undertake To prove a friend’s sister’s niece Has stated, in a nicely written piece, That she has a son who now aspires To guess the record of this year’s fires. ——_—_—_> 2 .—__ It Can Happen. In order to soften liquid floor wax cntained in a cold bottle, the bottle was placed under a hot water spigot in the kitchen. The hot water caused the bottle to crack or explode, releasing certain gases generated by the heat. These gases immediately filled the kitchen and were exploded by a lighted elec- tric range situated about four feet from the sink. The room immediately burst into flames. ———_»-+ + ____ Fire Follows Flood. Up in Vermont a farmer relates that after the crest of the recent flood there had receded, hay, which had been dry- ing out in the loft of a barn, started a fire through spontaneous combus- tion. The blaze was discovered in time to save it from doing consider- able damage. —~>++—__ Rebuilding the ruins wrought by the radicals falls on the workers they claim to “liberate.” 15 STRENGTH ECONOMY THE MILL MUTUALS iming AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES Michigan Combined Assets of Group $39,611,125.59 20% to 40% Savings Made Since Organization FIRE INSURANCE—ALL BRANCHES Tornado— Automobile — Plate Glass Equipped to serve in every Trust Capacity GRAND RAPIDS TRUST CO. Grand Rapids, Michigan | 16 LAND OF THE SETTING SUN. Petcskey Merchant Made the Trip By Automobile. Knowing full well how the editor of the Tradesman enjoys his motor trips about the country, not only from his articles entitled Out Around but from visiting with him after returning from some of my former motor trips, and knowing that many of my fellow mer- chants who are readers of the Trades- man, are-also interested in motoring, I will endeavor to give the editor and readers a very brief description of my trip to California via motor, the best way to “See America First,” stopping when and where one wishes as points of interest appear. Having been to the coast on two other occasions by rail, I have for some time had a keen desire to motor across, so last fall. when my business affairs so shaped themselves that I could get away nicely, I packed our bags in the back of the jitney and wife, daughter and I started on the great adventure so long thought of and planned for about 10 a. m., October 6. That day we drove only to Grand Ledge and Lansing, where we visited friends un- til Oct. 10, when we drove over to Gary, Indiana, and spent the afternoon and evening very pleasantly visiting with an aunt and uncle. At 8 a. m., Oct. 11. we made the real start on our long trip to the coast. Our route for the day, as planned, was via Joliet and Springfield to St. Lou‘s. The road was a perfect wide concre‘e pavement all the way. The country traversed through the morn- ing was mostly level prairie land and both city and country showed great prosperity. In the afternoon we pass- ed through a rolling farm and fruit counry, very scenic and prosperous. Owing to a heavy pouring rain, which made the pavements very slippery, we stopped at 4 p. m., for the night at Edwardsville, about twenty miles short of St. Louis, where we had plan- ned to spend the night. After a good night’s rest we started next morning for St. Louis, crossing the Father of Waters about 9:15. We drove about the city for some time and on our drive struck the street and section visited by the tornado a few weeks be- fore. The buildings the whole length of this street were levelled to the ground, stone churches and brown stone front homes completely demolished. The havoc wrought by this storm was much worse than what we saw at Miami the year before, as the buildings wrecked were of much heavier and stronger construction, al- though the territory covered was only a narrow strip across the city. We passed out Lindell boulevard and crossed the Missouri River via the toll bridge at St. Charles, arriving there in time for dinner. The road traversed thus far was comparatively level with low rolling hills and is devoted ex- tensively to agricu!ture. The af‘ernoon drive took us through Warrenton, Columbia and Boonville to Concordia, where we arrived at 5 pr. m. and put up for the night. The scenic beauties of Missouri passed dur- ing the day were many ard varied. Numerous rivers and creeks were great MICHIGAN TRADESMAN crossed, which were well wooded with oak, hickory, basswood, elm, cotton- wood, maple and sycamore trees. We passed by and through many wonder- ful apple and peach orchards and flourishing vineyards along the rivers. Everywhere the motorist finds pan- oramas of striking beauty unfolding before his sight. The road from St. Louis to Kansas City is a complete ribbon of cement highway, some of which had the appearance of having been recently completed. We left Concordia Oct. 13 just as the sun began to show in the East and drove the sixty miles to Kansas City and on twelve miles farther to Waldo, Kansas, where we had an 8 o’clock breakfast. On the next twenty-five miles to Olathe we found very good macadamized and oiled roads, but from Olathe to Edgerton, a distance of eighteen miles, rain had fallen the day before and the roads were very slip- pery. Here we made only about ten miles per hour and got a very good idea of what Kansas roads are like during or after a heavy rain. From then on the roads began to get dry and even dusty. We made good time by way of Ottawa and Emporia, arriving at 6 p. m. at the beautiful and prosperous city of Hutchinson, where we spent the night, having made 315 miles over Kansas dirt roads, which we found as smooth as pavement (fortunately we struck them when dry. Can’t say how glad we were that it didn’t rain while we were in the state.) Hutchinson is one of the largest cities of the Sunflower state and is general distributing point for central and Southwestern Kansas and is noted chiefly for its immense salt plants and flour mills. Rural surroundings in all directions proclaim very prosperous agricultural and mixed farming condi- tions, wheat growing and stock rais- ing predominating. One can’t help wondering from the rich appearance of the country why Kansas is so far behind in highway construction. Oct. 14 we again made an early start and breakfast found us at St. John, seventy-five miles on our way. The Santa Fee Railroad is paralleled through this section and numerous thriving towns attest to the flourishing condition of the communities surround- ing them. We arrived by way of Kingsley and Dodge City at Garden City in time for dinner. This coun- try is very productive, being irrigated by the waters of the Arkansas River. Dodge City, now an up-to-date city, in the palmy days of “cow punching” was a classic. As a cow town with a history, it stands unique. To be town-marshal of Dodge City required nerves of iron and a deadly proficiency with the revolver. Many large ranches line the high- way to the Colorado line. We entered Colorado between Coolidge and Holly and passed through great fields of sugar beets, over good graveled roads. Paralleling the Santa Fe Railroad and crossing the Arkansas River four times we arrived at La Junta, Colorado, at 5:30, bringing us 315 miles nearer our journey’s end. Leaving La Junta we traveled in a Southwesterly direction towards the State of New Mexico, passing many large cattle ranches and reaching Trin- dad, eighty-six miles, in time for breakfast at the Harvey eating house. The Old Trails Highway enters New Mexico fifteen miles due South of Trindad, crossing Raton Pass into the city of Raton. Raton Pass reaches an elevation of nearly 7,000 feet and to many motorists seems an almost in- surmountable barrier, but this does not prove true, as the grades are gradual and the roadway wide enough to per- mit cars passing without difficulty. From this point we had our first view of the snow-capped mountain peaks in the far distance. Raton’s sweeping mesas and prairies are followed for sixty-seven miles into Springer over fairly good dirt and gravel roads and through a center of historical import- ance. Here General Lew Wallace completed his novel, “Ben Hur,” and here Kit Carson was knight-errant of one of the Southwest’s most stirring epics. From Springer we followed the Santa Fe in a Southwesterly course through Wagon Mound and Watrous to Las Vegas. From there Santa Fe is seventy miles due West, but the trail follows a circular course, owing to the rugged mountainous country passed through. Some short grades were encountered, but small towns are frequent. The Pecos River is crossed at San Jose and is paralleled the last twenty-one miles into Santa Fe, the capital of New Mexico and the second oldest city in the United States; a pillar of history. Here we made an early stop for the night and during the evening wandered about the quaint, narrow streets and among the old buildings, the records of which read like a romance. Sunday morning we reached Albu- querque, sixty miles farther on our journey to the Pacific coast, in time for breakfast. At Domingo we had our first glimpse of the silvery Rio Grande. Twenty-three miles South of Albuquerque we reached the quaint town of Las Lunas and passed through the Indian pueblo of Isleta; a very interesting place; the houses little squares of mud without windows and with flat roofs, the country absolute- ly desolate, nothing growing. One wonders how they live, but as we pass- ed through we found the streets lined with aged squaws selling beautiful pottery which it seems they make in great quantities. We were informed that they were reservation Indians and that the Government looks after their wants. The first eighteen miles from Los Lunas follows an old railroad grade to Rio Puerco, then generally North- west along the railroad to New Laguna and thence on, passing through several additional Indian Pueblos and through the Mormon settlement of Blue Water. Just beyond this point on the North side of the roadway the motorist will notice highly colored sandstone cliffs, which are followed the entire distance to Gallup, which city is about midway between Los Lumas and Holbrook and is the trading post for various In- dian reservations and Pueblos and is the heart of an extensive coal mining district. The hundred miles from Gallup to Holbrook is mostly over improved February 1, 1928 type of desert road. Slight grades are encountered and arroyos and washes are numerous. We arrived at Hol- brook in time for early supper at the Harvey House and put up for the night. Leaving the next morning just as the sun began to show, we got to Winslow in time for an early break- fast. From Winslow, at an elevation of 4800 feet, the National Old Trail rises gradually to 6,900 feet at Flag- staff, passing through Canyon Diabola and the rugged canyon Padre on the way. The roads are gravel and ma- cadam. This section is the gateway to the Painted Desert and the. Cliff dwellings. The Francisco peaks, wit! an elevation of 12,000 feet, are visibi: from here. We left the highway ai “Main,” fifteen miles West of Flag- staff, and drove almost straight North sixty-four miles to the Grand Canyon National Park, where we arrived in time for early noon dinner at the Park Hotel, after which we drove around the rim of the Canyon for miles, view- ing this greatest work of nature from all points. I must say that no motor- ist making the Western trip should miss seeing the Grand Canyon—the handiwork of the Almighty—so vast, so great; a creation beyond the power of man to copy or describe. As has been said of it, “I am whatever 1s, whatever has been, and whatever shall be; and the veil that hides my face no man’s hand has ever lifted.” Late in the afternoon we again reached the highway at Williams and reached Seligman, forty-five miles to the West, in time for an early night stop. Leaving Seligman we traveled Northwest thirty-eight miles through rolling country and over some steep grades to Peach Springs, an old In- dian trading post. Desert and moun- tainous country occupy the area through which this portion of the highway extends and is valuable chief- ly for its legends of the past. We reached Kingman in time for break- fast, then on through the great desert and over the Goldroads Grade to the mining towns of Goldroads and Oat- man, crossing the Colorado River into California at Topock. What an im- pression one gets of the Golden State at this point—the most desolate and hot place one can imagine! We reached Needles, sixteen miles distant, about 10 a. m. After greasing, oiling and taking on plenty of water we started for Goffs. Going over a heavy grade, our motor boiling, filling our radiator with water at every sta- tion and between times from reserve water which we carried with us, we reached Goffs in time for noon lunch. Passing on through Ludlow we reach- ed Barstow about 6:30 p. m., having driven 334 miles through this barren waste. The desert winds were so hot as to almost scorch my cheeks and arms. To say the driver was tired would be putting it mildly. However after taking a good bath and getting to bed at an early hour, we were fresh and eager to go on in the morning. From Barstow to San Bernardina, seventy-eight miles, is continuous pave- ment and from San Bernardino to Pasadena one traverses a superhighway through beautiful citrus groves—a country like heaven as compared to the it} « a it} | Sales support ? a February 1, 1928 | MICHIGAN TRADESMAN 17 desert so recently passed by. We reached Pasadena at noon, where we visited friends until the next morning, when we started North, through Sau- gus, over the wonderful Ridge route road to Bakersfield, and on to Fresno, our destination, arriving at the roads- end at 2 p. m. We came through without motor or other trouble; found people all along the way kind and courteous; had good clean rooms and good eats all the way and at very reasonable prices; were not overly tired upon arrival at our sister's; and placed our daughter in the Fresno high school. Having ar- rived at our destination just two weeks from the time we left home, we think we made good time; know we saw many new and to us well worth while sights; and can honestly say we never enjoyed a trip better than this one to the Golden State of California. Lewis A. Smith. —_ > February Although Shortest, Still Not ’ the Least. Grandville, Jan. 31—The month of February has a prominent place in American history. Some of our great- est men were born this month, among them Washington and Lincoln, the father and the savior of this country. Among the number of celebrated Americans who came into prominence this month was that supposed insig- nificant tanner from Galena, Illinois, whose star of fame began its rise in the month of February—U. S. Grant. In speaking of great world generals there is no disguising the fact that the first Napoleon was by odds the greatest ceneral. Coming down to America we name U.'S. Grant as the greatest American military commander. No question about it. In the first four months of this year, 40 million consumer messages on Cali- Individuals may differ in some re- spects, but the verdict of the world has been pronounced in favor of these two, Napoleon and Grant, and we find that the latter began to assume a posi- tion of importance in. the month of February, 1862. The cause for this was the great victory won over an intrenched enemy at Fort Donelson, Tennessee. From Fort Henry, but lately captured, Grant marched his army to the investment of this rebel stronghold, and after four days of siege and battle the rebel Gen- eral Buckner surrendered uncondition- ally. It was on this occasion that Grant won his title of “Unconditional surrender Grant.” From that hour the great heart of the Union took courage and pushed on to other victories which culminated in the surrender at Appomattox three years later. The discerning eye of President Lincoln caught the moment as pro- pitious of the rising of a new star among American military geniuses. Later the Western genius was trans- ferred to the Eastern armies, finally becoming next in command to the President of all the armies of the United States. Lincoln and Washington are prod- ucts of the midwinter month of Feb- ruary and the shortest month in the year at that. America has reason to remember all the months, yet I believe there are none of more importance in her his- tory than this briefest of them all. At Fort Donelson the largest army was surrendered on our soil up to that date. Great captains in war are seldom cruel or vindictive in victory, as no- tice the magnamimity of General Grant at the time of his acceptance of the surrender of Lee. Nothing could be finer, and those who laud Lee to the skies should not forget his captor, fornia Canned Asparagus—twice as many as last winter—some judges say twice as appetizing. Full color pages, plus full columns in black and white — in the leading women’s magazines — ‘selling’? American housewives on the delicacy, variety and convenience of canned asparagus. CANNERS LEAGUE OF CALIFORNIA—Asparagus Section 800 Adam Grant Bldg., San Francisco, California CALIFORNIA CANNED whose generalship overbore that of the defeated Confederate a hundred per cent. So many wars have taken place and so large a percentage of great Ameri- cans won their spurs amid the crash of arms one is led to wonder what would have been the history of America had there been no wars. I can recall the days of civil war and well remember the sadness and gloom overspreading the country at the mistakes and failures to give us vic- tories along the Potomac during the first year and a half of that war. Not until the fall of Forts Henry and Donelson flashed over the wires had there been anything encouraging to the Union arms. From that hour a change came over the aspect of affairs and the star of a new hero at arms dawned on the military horizon of the Nation. February brought us encouragement, and from the hour of Donelson the star of U. S. Grant never dimmed. Lincoln appreciated his new-found captain and buoyed up his hands from that hour down to the firing of the last shot of our greatest American war. February is indeed a notable month. Not only is it the shortest on the calendar, but it opens the way for the breaking of winter and the coming of added sunshine and spring. We all know how the bear (or is it the woodchuck?) comes forth from its winter sleep on the 2d and noses around searching for its shadow, see- ing which he hies back to the hole in the ground or hollow tree and does not poke out his head again until the middle of March. Of course there is a possibility that the sun on that fate- ful day remains under a cloud which assures Mr. Bear or Woodchuck that spring is here and no need to seek shelter from winter blasts. The 2d of February, candelmas day, it is supposed that winter is half over, the farmer reckoning that he has con- sumed half the wood and half the hay necessary to carry him through until spring. : All of which is very amusing, to say the least. The whims and fancies of the old settlers have been discounted a thousand times and yet there are those even to-day simple enough to believe in the reality of signs. I have known farmers who plant their crops in the moon instead of on earth, actually ‘believing that the phases of that orb influence the growth of vegetation more distinctly at one time than another. The moon is a very interesting orb and it would not be pleasant for mortals to do without it nevertheless that it can change the trend of grow- ing crops for good or ill seems hardly probable. Writers in Europe are sending many signs to America telling the descend- ants of the Pilgrim Fathers that all signs over there point to another world war before many moons. Such sions are doubtless purely imaginary. Of course, there will be more wars and the month of February will have its full share in the strife, but it isn’t wise to borrow trouble over such talk from those who know little or nothing about the future. Old Timer. >> + — Keep a Stiff Upper Lip. Let your hands and your conscience Be honest and clean; Seorn to touch or to think of The thing that is mean; But hold on to the pure And the right with firm grip, And though hard be the task, Keep a stiff upper lip! Through childhood, through manhood, Through life to the end, Struggle bravely, and stand By your colors, my friend! Only yield when you must; Never ‘“‘give up the ship,” But fight on to the last With a stiff upper lip! Phoebe Cary. ~ still better and more of it How’s your stock? — are you ready to turn these housewife-messages into customer-sales — both tips and spears — one can, six or a dozen? Set up well assorted displays, feature attractive quantity prices. All this advertising—-OURS in the magazines, YOURS in the store — worked to the limit — will give you a bigger asparagus business than you've ever had before. Try it! —— — : nn 21a ieoieameacnaaccaidl denchiiiis ea igi anniuenna ~ ee ee anne em a eee - e ‘ PENT - ¥ a 18 MICHIGAN TRADESMAN February 1, 1928 : ee a PCTS Se Oe eae tietende 15,000 : laim n n' rs : ' DRY GOODS oo Nelson & Co., millinery, Cin- | WT%, ciewith Co., Midiand —-—- 13,000 mgs — aL ae —. ' ce : . : > aon ‘ 5 est when e n active de- Michigan ReRtail Dry Goods Association ar J. B. Branch Co.. Coldwater ---- 1, se President—A. K. Frandsen, Hastings. We were surprised and saddened at Wm. D. Hardy Co., Muskegon aro oC. mand for staples. The numbers want- First Vice-President—J. H. Lourim, the time of our call in Greenville, to ¥F. J. Mulholland Co., Birmingham ‘9, : al Jacks learn of the in f Id ti Rapp & Prideaux, Benton Harbor 15,000 ed now in women’s lines are new ee : : oo i. Peewee OF Oe ane Guy L. Thoms, Centerville ------ 15,000 : : een Vice-President—F. H. Nissly, friend, E. S. Clark, of the E. S. Clark Max Weinberg, Bad Axe —------- ee mesh weaves in daytime shades for : : Co. store of that place. We always Davy’s, Clare -----------~--------- _ afternoon and country club wear Secretary-Tressurer—-D. W. EOWOMM 1 ied forward with pleasure to a sa Jason E. Hammond, _— ibe : Alma. vee fancy clocked hose in both day and Manager—Jason E. Hammond, Lansing. Suit Brought by Winifred Franklin Dismissed. Lansing, Jan. 31—We did not give much publicity to the suit in the spring of 1927 of Winifred Franklin against sevral stores in Grand Rapids and Lansing. Briefly the circumstances were that a young woman who was denied credit at some of the stores in these cities secured the permission of a young woman friend of hers to pur- chase goods on credit charging the same to her friend. After a short time this permission to purchase goods on the credit of her friend was withdrawn, but she con- tinued to secure goods as previously. After an absence of several months she was located in Grand Rapids, ar- rested and brought to Lansing and confined in the jail over the week end. On account of the difficulty in secur- ing necessary evidence_against her the case was dropped and on the advice of a certain well known attorney she was induced to bring suit against the merchants for malicious prosecution. Information regarding this affair was brought to the attention of the direc- tors of our Association who happened to be holding a meeting in Lansing about the time the latter suit was brought. | Attorney Alva M. Cummins was em- ployed and the influence of the As- sociation was given in the defense of the merchants. Parties bringing the case have decided in view of the sup- port given to our members by the As- sociation and the further and more potent reason that the suit was an un- just one, the action has been discon- tinued and settlement with our attor- nev has just been made. Another similar case has recently been brought against a prominent mer- chant in the Eastern part of the State. We hope to give a report on this case in the near future. We request the members of our or- ganization on reading this letter to call attention of the manufacturers and jobbers from whom you secure your supplies as to the desirability of com- ing to our convention, which will be held in Lansing at the Hotel Olds, March 13, 14 and 15, with a display of their merchandise. We have sold a considerable number of booths up to the present time and give herewith a list of those who have definitely de- cided to exhibit with us. Quite a liber- al number of other exhibitors have conditionally made reservations for booths and that list will be published later. Measuregraph Co., St. Louis. Copelof-Hart, Inc., dresses, cloaks, etc., New York. Hugh Lyons & Co., Lansing. Landesman-Hirschheimer Co., coats and suits, Cleveland. Julius Kayser & Co., gloves, hosiery and underwear, New York. Undergarment Mfg. Co., gowns, chemises, bloomers, Ft. Wayne. Dorothy Gray, Inc., facial aesthetics, New York. Paul Steketee & Sons, wholesale dry goods, Grand Rapids. Hanselmann-Johuson Co., silks, Cin- cinnati. Butterick New York. Pictorial Review Co., patterns, New York. Chas. H. Co., Hastings. Carl Fels, Inc., gowns, New York. Country Club Dress, Inc., dresses, New York. Measuregraphs, store forms, Publishing Co., patterns, Osborn garments, at the store and to a visit with this kindly and capable old gentleman. He passed away just previous to the holi- day vacation and information of his death had not reached us. Mr. Clark Was in comparatively good health up to a few months previous to his passing. The death of his wife two or three years ago saddened him and.since that time his health has been on the de- cline. The business will continue un- der the management of the son, Leon Clark. The annual meeting of the Grand Rapids Merchants Mutual Fire Insur- ance Co. is always held on the third Friday of January of each year. The meeting of the stockholders and di- rectors was well attended and one of the most favorable and encouraging reports ever made was read by the Secretary, John DeHoog. Inasmuch as the annual report of the insurance company will be printed in booklet form in the near future, we do not find it necessary to give it in detail with this letter. Business has increased during the last year in a substantial manner and the amount of surplus required by law is increasing in a very satisfactory man- ner. We have made a revised list of the policy holders having insurance in excess of $15,000 and are pleased to enclose it herewith. As stated in a previous news letter these men are good business men and know what they are doing. We take this method of calling the attention of our members to the desirability of patronizing your Own insurance company. The terms of office of Directors W. O. Jones, Kalamazoo; F. E. Mills, Lansing, and Anthony Klaassen, of Grand Rapids, expired. They were unanimously re- elected by the stockholders present. Some of the policies written by the company are as follows: Herbert N. Bush, Flint =... $135,000 J. N. Trompen & Co., Grand Ree 125,750 J. B. Sperry Co., Port Huron ____ 111,000 M: Hale Co., South Haven ______ 107,500 Greene & Hice, Pontiac _____-. __. 93,500 D. M. Chrsitian Co., Owosso ____ 93,100 J. R. Jones’ Sons & Co., Kalamazoo 82,500 Jurgens & Holtvluwer, Grand RS 78,500 Shepard & Benning, St. Joseph __ 77,000 The Enders Co., Benton Harbor __ 58,000 A: &. Park & Co., Adtian 55,000 EF. W. Stevenson Co., Ionia ______ 53,000 Warrick Bros., Flint _.... 0 08 Wm. C. Wiechmann Co., Saginaw 47,500 Chas. I’. Lillie & Sons, Coopers- Wie pea ee 46,500 D>. W. Robinson, Alma -... 42,500 Gilmore Bros., Kalamazoo ________ 40,000 John Priehs Mercantile Co., Mt. emenk 2 40,000 ( FF. Beare Co., Rockford .... sis 37.500 George T. Bullen Co., Albion _.__ 35,000 Phil E. Goodman, Flint, Detroit, PUB ROROR oe 35,000 Cc. F. Comstock & Co., Ypsilanti._. 31,500 Mills Dry Goods Co., Lansing __. 30,500 H. F. Beadle, Sturgis —_____ os 2ooe Addison-Baltz Co., Grand Haven__ 28,000 L. Higer & Son. Pot Huron ____ 27,500 Uhiman & Heidelberg, Big Rapids. Mamore, Monroe 26,000 Money Bros., Chariotie ...... 26,000 Vogel & Wurster, Chelsea —_______ 26,350 .€. L. Pemberton’ & Sons, Howell and Durand = Peet ro ee Jos. C. Grant Co., Battle Creek __ 25,000 hhnaw Brog. St. Clair... 23,500 red 1.. Burkhart, Saline _...__- 22,000 mires. evar... 22,000 Wm. Barie Dry Goods Co., Saginaw 22,000 Rimes & Hildebrand, St. Joseph__ 21,000 A. Vidro & Son, Grand Rapids __ 20,000 Fred Carpenter, Lake Linden __._ 20,000 3arnhard-Bishop Co., Mt. Pleasant. 20,000 Ferris Bros., Flint and Owosso __ 20,000 Williams Dry Goods Co., Yale __ 19,500 J. W. Myers Co.,- Saginaw —_____ 19,000 John Kuhn & Co.,.Mt. Clemens __. 19,000 M. <. Lieve, Beis 18,500 Mihlethaler Co., Harbor Beach 18,500 tatsburg & Schoof. Imlay City __ 18,000 D. F. Becker, "Marine City ______ 17,000 Mills & Healey, Grand Rapids ____ 17,000 D..Stoll & Son, Grand Rapids ____ 17,000 C. F. Wilson, Grand Rapids ______ 16,350 Cottrell Bros., Morenci 16,000 John ;C. Hicks, St. Johns ____...__ 15,500 Frandsen’s Big Store, Hastings__ 15.500 A. E. Ensminger. Saginaw ___- 15,000 Ballentine Dry Goods Co., Port Mer. Mich. Retail Dry Goods Ass'n. —_22+>__—_ New Type Luggage Selling. Orders placed up to date for Sum- mer luggage show a decided tendency toward the new types of suitcases for both men and women. ‘Special inter- est is shown the new cases which carry an eight weeks’ supply of clothes. Some are fitted with plain straight trays, others have trays made in sec- tions to carry hats and shoes. In the expensive cases a new type has appear- ed. The top corners are rounded off and one side expands. This case is finished with extra inside pockets and made in heavy leathers only. Small luggage is selling in women’s items only and mostly in the popular-priced grades. —_~+~++>—__—_ Shirt Novelties Help Trade. Introduction of novelty patterns and new effects in collars and cuffs have improved the situation in the men’s shirt market. The range of fancy pat- terns being shown is described as the greatest in years. Collar attached or to match merchandise is the rule and much interest has been shown in the models which feature laundered col- lars and cuffs. The style with so- called Prince of Wales collar is said to be gaining headway. Broadcloth shirts still dominate from the stand- point of volume and the indications are that the plain white broadcloth garment will be the leading Spring staple. > __ More Straw Hat Sales Predicted. Although felt hats will probably continue to dominate millinery sales in the more temperate parts of ‘the country for some months, it is predict- ed that more straw hats for women will be sold this Spring and Summer than for several years. So marked is the trend in this direction, even now, that a shortage is developing in the popular Chinese baku body hats. These hats, which are handled only by the better houses because of their price, are woven by hand in China. This makes production extremely slow, and the earliest shipment from the primary market that could be had very re- cently was April. ——o-o-o—————_ Umbrella Lines Are Active. Pre-Easter orders for umbrellas and parasols in both women’s and chil- dren’s models are being placed earlier than usual. The staple umbrellas in the foliowing color order are selling best: Navy, green, red, brown and purple. The parasols selling now are those in the better grade printed: silks, made on 16 rib frames but without any seaming. These are priced from $7.50 up. Scotch plaids in cravenetted cottons are used in a novelty set for children with which goes a doll dress- ed in a typical Scotch costume. This is priced at $1.62% a set. ——_2->—_____ Novelty Hosiery and Socks Selling. Immediate delivery on women’s and children’s novelty hosiery items is evening colors, and sports items in silk and lisle mixtures. Orders for childrens stockings and socks include novel stripes, solid colors with single motif designs, tweed m:xtures. with jacquard clocks and small plaids. Straight cuffs are nected on most of the socks. >>> Look For Leather Substitutes. Due to the steady increase in leather costs, manufacturers of popu- lar-priced luggage are seeking accept- able substitutes for cowhide. One of the industry’s leaders has hit upon plate seal, which is genuine sealskin after the thin top layer used: in bill- folds and similar articles is cut away. In this leather, which is embossed in ostrich, shark, walrus, pony and other grains, the manufacturer is offering women’s 14 to 24 inch cases at $4.50 to $11.75, wholesale, and men’s 24 to 36 inch suit cases at $8 to $12. Hat boxes, coat cases, kit bags, ete., are also offered at proportionate prices. ———_»-- > ___ Spring Takes Up Resort Slack. Although Palm Beach apparel busi- ness is at a standstill, it is being re- placed by early Spring orders. So far the demand is for simple evening frocks in solid colored chiffons. Rhine- stone embroidery is outstanding as trimming and is done by hand on the most expensive models. The vogue for navy blue chiffon, which started last Fall, is continuing and! is expected to carry through until the real warm weather. Styles favor straight lines, with some side draperies and cascade effects, and also draped girdles and sashes of satin and cire ribbon. —_—_>-2>—___— Coat Business Good. Despite the business placed so far for the better grade ensembles, there is no let-up in the coat lines. Coats will always be good, it was pointed out by one large manufacturer, for the simple reason that more dresses are being sold each year. In addition, he claims there is a constant demand for sports or travel coat types for general wear by both department stores and spec- ialty shops. He stated further that the coats of many of the ensembles are not practical for wear with other frocks, making the purchase of extra coats almost compulsory. —_—_-> + 2+ ___- Stout Buying Criticized. Manufacturers of coats and ensem- bles for stouts believe that the busi- ness done each season in these lines is limited because of faulty buying. Such merchandise is usually purchased later than regular stock and this pre- vents the testing out of new models. The late purchases at wholesale also cut down the amount of time avail- able for retail display and selling. It is pointed out that Spring orders so far are held down to a few numbers. Later on, immediate delivery will be asked in goods for pre-Easter show- ings. February 1, 1928 MICHIGAN TRADESMAN 19 SHOE MARKET Unable To Predict Shoe Store of the Future. The old ford car had always taken people where they wanted to go, and brought them back with the remark- able speed of transportation machin- ery at a low cost and would do just as good a thing to-day, but the men and women who are up-to-date insist- ed on having something different than the old model. So Henry had to scrap his life’s ex- perience, had to scrap his mechanical process and produce something that had enough beauty to meet the public demand. I think we in the shoe business have seen that same thing. In my expe- rience in the shoe business I started off with developing two corns by wearing certain shoes. I can remember when it came to the changing style, it was a question whether you put your button holes that way on the fly or this way on the fly was the difference between good taste. That is not so long ago. I remember very distinctly that Mr. Laird produced a pair of patent leather bottom shoes and yellow top, and cus- tomers wanted to know what we had a pair of yellow shoes with rubbers on for in the window. We are steadily going through the processes of change. When novelty shoes came in I think we in this trade called it millinery. A lot of old ladies sat back and said, “This isn’t going to last long,’ and they are gone now. Some of the men with vision, with foresight, with courage, came into the field at that time and had made re- markable successes in achieving tre- mendous volume of production at con- siderable profit to themselves and most every one of these concerns have done the same thing, or they would not be here to-day. I am naturally interested in the ques- tion of what type of store is going to prevail in the future, but I think any- one who would have the nerve to make a prediction would have very little re- gard for what people might think of him five or ten years from now. I should like to say this: that between the department store, the old line gen- eral shoe store and the chain store at a fixed price, we will find the one that will dominate the field, but no one of them will ever put out of business a man who has the courage to think and has the ability to work. The department store naturally has a number of very definite advantages. It has the advantage of color, color- ful atmosphere. It has the advantages of a group of departments that are steadily creating good will for the store. It has the advantages of strong advertising. It has the advantages usually of a location where there is a substantial amount of traffic attract- ed by it and its neighboring depart- ments. It has also the advantage usual- ly of being part of a large unit that enables the management to employ men of vision and ability to direct its policy. On the other hand, it has disad- vantages which are largely due to un- trained material, to the selection of men and women to head those depart- ments without previous background of knowledge, and without the ability and the vision to accomplish a real selling result. Mr. Filene told me recently, and he didn’t say it confidentially because he said it to a group of men, that he never made money in the shoe business in his store until he went out of the shoe business to get a man to run his shoe department, and he had no objection to my quoting him on that. That doesn’t mean that that is a rule. I think that is a very grave ex- periment, and he has been successful because of his unusual ability in sizing up men. The specialty store, or the old time shoe store, has certainly a definite advantage, because it usually is pre- sided over by men who had the cour- age and the force to be their own masters and not work for a wage. I think perhaps if there is a weak- ness, it is that they are usually small units and that the men are so close to the detail of the every day transaction that they can’t get far enough away to get a true perspective of their ob- jective. I think that they are rather inclined to believe, many of them, that the knowledge that can be dug up out of the history of your past and pres- ent transactions is a worth while pic- ture by which you can help to chart your future course. The chain stores, of course, lack personality, and they merely are a drive for a particular type of business to a reasonably small group of people, and their handicap, if any, is the lack of pride of ownership of the person who buys a shoe at a store at a given price. I don’t know whether you follow me or not, but I think if a person walks into B. Altman’s and buys a garment or a piece of furniture or a rug, there is a far greater pride of ownership than if he bought it in a store with a very cheap reputation. Who will prevail is. exactly back where I started. The ones which will prevail are the ones best handled, the ones which the men put in the best type of constructive thought in the operation of their properties. Ralph C. Hudson, Pres. Nat. Retail Dry Goods Ass’n. —~+->___ Hides, Pelts and Furs. Groen, No. too 18 rect, INO V2 2. eee a ey Cured, No. Fe _ 19 Cured: NO 2 18 Caltskin, Green, No. t 25 Caliskin, Green, No, 2. 23% Calfekin, Cured, No.1... i 26 Cattskin, Cured, No. 2.0.0 24% Horse, No. 1 ______ Se ae 6.00 Horse, No. 2 5.00 Pelts. Se 50@1.25 MRGEARNUES O20 25@1.00 : Tallow. meine a 07 No: i .. ss 07 No. 2 - i 06 Wool. Unwashed, medium ________________ @33 Unwashed: rejects. @25 Unwashed, fine 900 @30 4k Fox. oO. OE es 15.00 NO. t Medium 2 eer NO. 2 Smal oo 10.00 Skunk. NOD $2.00 No. 2 __ ee -- 1.50 INO ge - 1.00 INO: -50 ——_—-.—->______ Ensemble Blouses Cause Trouble. Complaints of ill-fitting blouses have inade some ensemble manufacturers realize the value of having these items made elsewhere. But the trouble is that the blouse manufacturers are not willing to co-operate on this plan by selling their goods at special prices to the ensemble producers. The result noted in some instances is that retail firms carrying expensive ensembles are also showing a line of blouses which may be substituted for those ordinarily sold with the suits. —__-2-e—__- New Combs Necessary. Evidently a number of women are allowing their hair to grow long, judg- ing from the many orders received by comb manufacturers since the holidays. The demand has been so strong that new type combs are being shown in two styles. The short and deeper combs with flaring tops are provided for those whose hair tis long enough to roll into a knot, while the long, narrow combs, ranging from 5 to 6 inches, are bought for the young girls whose hair is at the intermediate stage. ——_» 2. Navy Still Leads Color Choice. The trend toward navy as a leading shade for early Spring is still marked. In dresses, particularly the tailored styles, its popularity is notable and is practically the one shade in which buy- ers have the utmost confidence. In piece goods, also, there is considerable interest shown in the shade, which, in the case of plain silks, tops all others Beige and brown tones, gray and new greens are likewise in much favor. by a considerable margin. ——_>-»+___ Chinaware Lines Doing Well. Advance ovzders ‘being placed for both domestic and imported chinaware lines are of good volume, according to reports in the trade. Early interest in import lines is described as stronger than usual. Orders calling for early Fall and holiday delivery are being placed in Czechoslovakian, German and Japanese wares. The introduction of new color elements im both imported and domestic merchandise has proved a stimulating factor. — >.> True courage is a spiritual victory and cannot be marked with a physical label. It is developed and strengthen- ed—as is everything—by exercise. Its index is not in squareness of chin, but in squareness of purpose; not in firm- ness of lips, but in fashioning the lps to speak the truth; not in depth of chest, but in walking uprightly. MEN’S GENUINE CALFSKIN OXFORDS to retail at $5.00 and $6.00 are features of our new line for spring. Write for samples or salesman. Herold-Bertsch Shoe Co. Grand Rapids, Mich. Manufacturers of Quality Foot- wear since 1892. United Detective Agency, Inc. Michigan Trust Bldg. GRAND RAPIDS, MICHIGAN CIVIL CRIMINAL and INDUSTRIAL WORK Only Bonafide and Legitimate Detective Work Accepted PHONE—6-8224 or 4-8528 If No Response Call 2-2588 or 8-6813 Dictagraph and Auto Service Associated With SARLES MERCHANTS’ POLICE W L. H. BAKER, Secy-Treas. P. O. Box 549 MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Company LANSING, MICHIGAN Prompt Adjustments LANSING, MICH. 20 RETAIL GROCER Retail Grocers and General Merchants Association. President—Orla Bailey, Lansing. Vice-Pres.—Hans Johnson, Muskegon. Secretary—Paul Gezon, Wyoming Park. Treasurer—F. H. Albrecht, Detroit. Salesmanship, Teas and Some Other Things, Including Kroger. There may not be much _ nourish- ment in the knowledge that all punk salesmanship is not found in grocery stores, but we may find courage to face our own shortcomings and strive for betterment by noting how far thers fail. One would think that a high grade of salesmanship would be necessary to dispose of $102.50 each. Seeking a new machine recently, I went into the headquarters of one of the best known machines. A young man came toward me promptly. I told him I was looking for a machine and asked him if he could sell me one. He said he could, but he said no more. Finding that the lead I had given him brought no results, I asked him Reluctantly, hesitant- ly, he After I had cross examined him jn my search for I might not be typewriters at, say, some questions. answered me. points about which familiar, I put a bit of paper into a portable model and wrote on it: “I have used a Moonstone portable for years. It is a good manifolder. -I want a good manifolder, as I have told you. Question is: Do you want to sell me a machine or do I have to buy it?” That seemed to stir him into some slight attention, but he did not sell me his machine. With the leads I gave him, I thought he was a poor specimen for headquarters office in such an organization—could not have found worse in a grocery Store. Tea is about to become more im- portant in the United States because intelligent advertising. Here of intensive, We must know more about it. are a few salient points: Half a century ago the American people were tea drinkers. They drank Japan teas, also other green teas; and they drank them “straight.” Hence, the drink varied except in the exceed- ingly few instances where importers maintained consistent grades and gro- cers had the wisdom to cleave t6 a single source of supply. Coffee was sold in the raw, also unblended. House- wives roasted it in the frying pan and ground it in the home mill as needed. Hence, even the unblended, far from uniform teas had certain advantages over coffee. In 1882 I saw the first roasted coffee come from a central plant. The pre- roast was a great boon to the hard- working housekeeper of those days and sales were immediately stimulated. Blended coffee began to come into fashion; but it was so new that a blend called “combination” became popular promptly, yet its only direct claim to favor was the inference that it was a balanced mix. During the 1885 to 1888 Brazil crops were so heavy that coffee piled up in New York warehouses un- til some it was four years old. Then it was discovered that the four years years MICHIGAN TRADESMAN aging had vastly improved the flavor. Thence we got the idea of “old” coffee and the virtues thereof. With the rapid advent of the store coffee mill, the even factory roast, the spread of the blending idea, coffee be- came a uniform, dependable drink, easy to prepare and cheap in price per pound. The fact that tea was still less costly per cup was lost sight of in the other advantages of coffee. So tea suffered an eclipse. When we had our war with Spain a 10 cent tax was put on tea. (That differential brought out of storage any old tea that anybody had. Some that had been stored ten years came to the surface; and such stuff gave the final death blow to tea. For years there- aiter the per capita consumption de- creased. But America is a big, rich country. Tea producers are not going to let such a market go by default. Their advertising is promoting increased tea consciousness among our people. Now for another slant: The British have always been tea drinkers; but much of this has result- ed from the fact that grocers over there have long been real merchants, trained by years of intensive study, plus practical experience. It is an odd specimen of a grocer over there who does not know something about the art of blending teas. In a late report of the Institute of Certified Grocers, London, I find the following on “The Blending of Tea,” written by a firm of London experts—and that means what it says in England: “It may be asked why tea is blended, why it cannot be drunk in the same condition as imported? It is true that there are some teas which are called self-drinking, which can, therefore, be consumed without blending, but it cannot be said they approach in liquor the properly perfected blend,” and the writer goes on for several columns to give details. Now here is an essential difference between British and U. S. conditions: In England, Scotland and _ Ireland, grocers are tea blenderes of and for themselves. Any prominent grocer will have his own private blend or several of them which holds much trade to himself under a proprietary And such grocers get paid for their skill in extra profits made from their own blendings of teas. But we are passing up any technical knowl- edge of or skill in blending teas. We are letting the big factory importers furnish ready made.blends ‘to us. And because they are standardized, brand- ed and advertised, prices on them are cut until tea pays no more than many staples. Yet tea is at least a semi- luxury which should continue to pay us an extra bit of profit. In fact, it does pay handsome profits right now; but it pays them to the man who con- tributes a service to the public—the blender: In view of the increasing popularity of tea, a popularity which is certain to widen and intensify, perhaps keen grocers will awaken to the fact that there is a big opportunity for nice extra money through consistent study (Continued on page 31) cinch. Ce a aa mea February 1, 1928 Don’t Say Bread — Say HOLSUM M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN Direct carload receivers of UNIFRUIT BANANAS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables ) come Always Sell LILY WHITE FLOUR ‘*The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. — Ta aimee GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES GRAN D m A PP 1 DB 8 Mikie€¢ Hf G A N NEW CUSTOMERS EVERY DAY Every day thousands of people are seeking improved health—and finding it—through eating Fleischmann’s Yeast. Most people buy their Fleischmann’s Yeast at the gro- cery store and the Fleischmann transparency on your door will remind passers-by daily that yours is the store which sells it. FLEISCHMANN’S YEAST Service February 1, 1928 MICHIGAN TRADESMAN 21 MEAT DEALER The Advantages of Meat Quality. When the term quality is used it re- fers to the existence of essentials that make meat highly suitable to those who eat it. Technically, quality varies in degree, and in the case of lowest grades its presence is at a minimum. If the term is used as it frequently is in ordinary conversation it implies meat well up in the grade scale. It is only natural that most people should want quality in a high degree in the meat they use. In the first place, high quality in anything gives to the mind a pleasant feeling, for there is some- thing dignifying about having the best, or at least near-best. Generally speaking, the higher the quality the higher the cost, and some may feel they cannot afford to pay the highest prices. In such cases a sacrifice must be made, but in this connection it is gratifying to know that when the quality is not the highest the health may be well protected, for meat of medium or good quality may be high- ly nutritious and in every way benefi- cial to those who eat it. Some pre- fer to have the best even at the higher cost, and if they find their meat bud- get is too much strained they do with a little less and make up for the differ- ence with other food. There is apt to be. a feeling of self-importance after eating even a little less of the higher quality, somewhat similar to the feel- ing one possesses when stopping in a high-class hotel or ‘visiting a modern moving picture palace. As a result of the desire of nearly everyone to have the best a great deal of attention is given to the science of producing high qualitied meat. The job commences with the breeding of the animals, and is carried on through the various processes of raising and finally feeding for market. Unfortunately, there is listtle assurance given to the: produc- ers that highest qualitied animals will represent a profit after the work has been perfected. In many instances it has been found that importantly in- creased supplies of high qualitied meat animals had to be sold at a loss be- cause of their abundance and lack of insistent demand consumers for this kind of meat. as have been received this year, fol- among Such reports lowing consumption of the aristocrats of the recent show rings when con- verted to roasts, steaks, etc., indicate that no one who partook of the meat failed to note a distinct difference be- tween it and less qualitied portions. They all praised it highly, and those who paid for it thought it well worth what it cost. ——_-<-<-<——__—_ Marketing Live Stock and Meats. We are not at all certain that con- sumers and some interested in whole- sale livestock and meat markets fully understand how values are established. From some of the things we read we are led to believe that some think even in this day of broad dissemination of market information that prices can be established at the will of individuals or groups engaged in the industry and to their respective advantages. Nothing is further from the truth, as can be verified by even a casual study of marketing. Values are-established be- cause of supply and demand. The quantity produced and which must be sold constitutes the supply and the re- quirements of consumers make the de- mand. Millions of independent pro- ducers, all anxious to sell to best ad- vantage, maintain sufficient competi- tion at the producing end, and whole- sale dealers anxious to doc apacity busi- ness act independently of each other and keep up competitive action on the wholesale markets where the livestock and meats are sold after being offered on the market. The livestock pro- ducers send much of their supply to public livestock markets, where they pass out of the owners’ hands and in- to the hands of a’class known as com- mission men. These concerns repre- sent producers and market what they have to sell to the best advantage. Public stockyards where this livestock is bought and sold are under the supervision of Federal Government representatives who observe trading practices. The meat and meat prod- ucts resulting from the slaughter of these animals is handled by thousands of wholesalers in meats, who naturally try to do all the business they can at a profit or, when forced to take losses, at the minimum or lowest losses pos- sible. Since livestock and meats are handled as briefly described here, mar- kets fluctuate all the time and accord- ing to. supply and the needs of con- sumers. When supplies are heavy it almost always becomes necessary to reduce prices to increase consumption enough to use the surplus, and when supply is below normal prices. usually automatically advance. The result of the application of this plan is a more or less automatic regulator, though one that does not always function exactly the same. There are many factors which: affect either supply or demand and tend to send prices either up or down, but they are too numerous and technical to discuss in a short space at our disposal. —_—_»+- Groceries in Second Place. Next to livestock establishments. in Chicago the largest sales in 1927 are shown for 8,841 wholesale and retail grocery and delicatessen establish- ments. The sales of these establish- ments amounted to $513,060,400. Of these 8,841 engaged principally in wholesale busi- ness, and their annual sales amounted to $319,604,700, while the annual sales of the 8475 retail establishments amounted to $193,455,700. Including the salaried employes, proprietors and firm members, there were 17,250 per- sons at work in these stores, and their annual salaries amounted to $34,901,- 400. Necessarily, the retail establish- ments purchase establishments, 366 were from the wholesale concerns, and a combination of the sales of the two classes results in some duplications; however, the wholesale stores do not limit their sales to the retail establishments located within the corporate limits of Chicago. Certain groupings of establishments include commodities which are sold in grocery and delicatessen establishments. —_2+-<-__ Customers are harder to get than to keep. 0S aR AAA ANAT ROTA N OA AT AAO VU NANO OMOM SS WORDEN ([ROCER COMPANY : The Prompt Shippers a Build Good Will With Morton House COFFEE It Will Make Friends For You WorRDEN (GROCER COMPANY Wholesalers for Fifty-nine Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver QE ae BS GR Nearly Fifty Years of Experience in Match Making has Produced THE DIAMOND BRAND Diamond Matches foe er Vee es oe your guarantee Bees at PSE TP bt ag Ts You will build prestige for your store by selling this high quality brand, avoid price cutting and inferior quality com- petition. 1b You will serve your community by securing the best and safest match that é can be made. A match is made to produce fire. It therefore can be an element of danger. The Diamond Brand has the high repu- tation of the makers behind it. THE DIAMOND MATCH COMPANY HARDWARE Michigan Retail Hardware Association. President—C. L. Glasgow, Nashville. Vice-Pres.—Herman Dignan, Owosso. Secretary—A. J. Scott, Marine City. Treasurer—William Moore, Detroit. Suggestions For the Spring Paint Campaign. Pat Haggerty one time depicted to me in striking words the difference between buying wet goods and dry goods. Kitty, his wife, had sent him to buy a spool of silk thread at the dry goods store. “Oi marched in,” said Pat, “an’ they was gurruls to the roight av me an’ gurruls to the lift av me an’ gurruls forninst me—but nary a gurrul was there to say, ‘Howdy do, Pat Hag- gerty?’ Faith, an’ it was chilly I felt. There’s the diffrence betwixt buyin’ dhry goods an’ buyin’ wet goods. Whiniver I used to go to buy wet goods. it was jist loike home to deal there.” Pat Haggerty’s comment reminded me of a variety of wet goods which every hardware dealer still handles— wet goods far more useful to mankind than those poor old Pat visualied when he made that comparison. Paint brings permanent brightness instead of temporary brightness, and lasting instead of elusive betterment. And right now a great many wide-awake hardware dealers are taking advantage of the quiet days of mid-winter to lay plans for spring paint selling. Lots of things can be done right now. The dealer can look over his stock, and see that it is adequate. He can analyze his last year’s paint-selling methods and see where they can be improved. He can rough-out his news- paper advertising and arrange for his direct-by-mail follow-up campaign. He can sketch, in outline at least, a series of window displays; and can study the improved interior arrangement of his paint stock. Most important of all, he can revise his prospect list. Prospects who were sold last season can be eliminated—or rather, transferred to another section of the card-index, so that he will have their names and addresses when, a few vears hence, they are again in the mar- ket for paint. And new prospects can be sought out and added to the list. All this is by way of routine prepara- tion. It is a matter of course to the wide-awake hardware dealer who oper- ates a successful paint department. But there are questions of general policy also worth consideration. And one of these questions is: “Am I, in my paint department, utilizing the warm welcome characteristic of the wet goods man in the days that are gone? Do my salespeople go half way and a httle more to greet and help my paint prospects; or is my store characterized by the chill distance which sends a shivver down the spine of the friendly customer? There is one merchant on my list of acquaintances who makes it a point to see that every customer entering his store is promptly welcomed. The minute a new customer comes in, Mr. Merchant says, “Excuse me,” to who- ever he has in hand, drops his im- mediate work, and hurries to the front to greet the newcomer. “Good morn- MICHIGAN TRADESMAN ing, Mrs. So-and-so,” he says. “Just take a look around, and I'll be with you in a few moments.” Or if the merchant himself happens to be out, his head clerk has standing instruc- tions to give every customer the glad hand. In a big store that sort of thing cannot be done. Magnificent distances and prompt greetings are eternally at feud. Nevertheless, the principle is right. Any dealer, no matter what his line of trade, will sell more readily and in larger quantities if he puts his customer in good humor at the very outset by making him feel that the entire store is at his service. Making the customer feel at home isn't just a glad hand stunt, though. It isn't sufficient to cry, “Welcome to our store,” and then wait upon the customer as though his presence were an insufferable bore to you. Your first profession of welcome must be backed by genuine service. Here’s a customer who talks vaguely of painting his house some time. Just has an idea of doing it, he assures you —positively does not intend to buy anything to-day, though. Doubts. if he can afford it this year. Do you hand him a color card and a circular, tell him the price per quart for your prepared paint, and wind up by assuring him that you'll be glad to have his order when he makes up his mind. You do just that and no more—if youre in the paint business solely for your health. If you're the icicle sort of dealer, you haven't any use for the fellow who tells you right at the start that he isn’t buying to-day, but has come for prices and information. He’s a bore. You're sure—downright sure—that he’s there just to bother you, and will never buy anything. And your sole anxiety is to get rid of him as quickly as pos- sible. The other day I saw an old time dealer handle one of these dubious paint prospects. He enquired where the house was, and how long since it had been painted last (“Wouldn’t let it go much longer, Mr. Blank”) and what color combinations the prospect preferred (“Quite pretty if you have shade trees—such-and-such a combina- tion is also very attractive’)—and so on. By the time the talk was ended, the old-time dealer had that man’s name, address and. detail requirements jotted down in his mental note book. While the customer went away musing somewhat like this: “There's a merchant who’s mighty obliging, even when a fellow isn’t buy- ing anything. And he knows a lot about painting, too.” “Is it worth while taking all that trouble when a man says he doesn’t in- tend to buy?’ I asked the dealer, after the prospect had gone out. “That’s the sort of men who need paint education,” he returned, “the chaps who are undecided, and whose ideas about it are vague and uncertain. I’m not here, anyway, just to sell paint to people who want it, and who know they want it. If I thought a paint dealer’s business wasn’t any bigger than that, I'd pray to be kicked into the next county. I’m here to talk paint to all comers; and, if a man lets on he’s interested, it’s my business to prove to him that he really is inter- ested.” Paint dealing isn’t just selling paint. There’s a host of other factors in paint salesmanship besides the mere mechan- ical act of taking in the money and handing out the goods. Among the February 1, 1928 biggest of these factors is the knack of making the man who comes to you feel that you’re interested in him, and in the success of his painting job, and that for paint purposes you're his help- er. Let him go away feeling under an obligation. Yet don’t make the obligation too obvious. Don’t let the customer for one moment get the impression that GRAND RAPIDS We can give you service on Cel-O- Glass We carry a complete stock poste Stevens &Co. Founded 1837 61-63 Commerce Ave., S.W. WHOLESALE HARDWARE MICHIGAN THE BEST THREE AMSTERDAM BROOMS PRIZE White fwan GoldcBond AMSTERDAM BROOM COMPANY 41-S5 Brookside Avenue, Amsterdam, N. Y. Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars BROWN &SEHLER COMPANY F arm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle e a February 1, 1928 MICHIGAN TRADESMAN 23 you think you're conferring a favor. Let the feeling of obligation come to him unconsciously. The line’s a fine one, yet the skiMed salesman can al- ways draw it. For the skilled sales- man, while doing everything possible to assist the customer, will always in the end make light of what he does. “Now, if there’s anything more you would like to know, just drop in of telephone and ask us. That’s what we're here for—to help you make a good job.” Paint salesmanship isn’t just a mat- ter of asking a man. what colors he wants, of figuring up the amount of paint he'll need, of filling the order and pocketing the cash. No—there’s more than that. There's the solicitous effort to see that he’s satisfied with his selec- tion of colors—the helpful questions as to the surroundings of his house to which the colors must be adapted—the hints as to the applying of the paint, if he intends tackling the job himself— the warning against wet woodwork and other dangers—and a dozen and one little things that every paint dealer knows or ought to know. “Tf you’re in doubt, ask us,” should be your attitude in the paint depart- ment—the attitude of cordial welcome and eagerness to serve. A paint traveler told me a yarn once which illustrates another phase of paint selling worth remembering in connection with spring paint campaign. “The other day I was at a little town a few miles West of here—no names, thank you. I dropped in to see a hard- ware dealer. I never had been able to connect with him, so to speak—that is, not along modern lines. But this time he felt in good humor and un- ‘imbered. “*This stuff of yours is too expensive for my trade,’ he said. ‘People in my town want a low priced paint. Some- thing to sell for about’—and he named the price. “*See here,’ I said, ‘I can sell you that kind of stuff, but I won't. It doesn't give satisfaction.’ “‘Of course not,’ he returned. ‘I don’t expect that. No one could ex- pect a paint at that price to equal the line you're featuring. But—the people here won't pay the price for good paint.’ “T looked him over. ‘My friend, I said, ‘did you ever try—actually try— to sell your customers good paint?’ “He hesitated. “Did you ever stock a really high- grade paint?’ I asked. “*There’s no sale for it,’ he protest- ed. ‘What’s the use of stocking some- thing you can’t sell?’ “‘That’s a fair question,’ I returned. ‘What’s the use? Just this. You do about the same paint business, year in your and year out?’ “‘About the same, he returned. ‘It doesn’t grow.’ “‘And what percentage of it con- sists of old customers who come back with repeat orders?’ “He figured a moment or two. Then he figured some more. Finally he subsided into a brown study. “‘Or, what percentage of your old customers come back a second time?’ He said nothing. ‘Because,’ I added, ‘I know a fellow who pushes high- grade paint, and in spite of low-priced competition, 92 per cent. of his old customers come back with repeat or- ders. And what’s more, they bring their uncles and their aunts, their cousins and their brothers, their fathers and their mothers-in-law. And _ that man eight years ago was selling cheap paint. He told me his customers in- sisted on it. Truth was, he was satis- fied to handle cheap paints because he got rid of them without effort; where- as if he had handled a high grade paint he would have had to sell it the first time, anyway. I persuaded him to stock a small quantity of high grade stuff, and to try playing up the selling points. He did that. Inside of three years he was handling practically nothing but high grade, carrying a very little of the cheaper quality for irreconcilable skinflints. Why haven't you gumption enough to try selling something that will make you a repu- tation?’ “My man got mad as a hatter, for he thought I was hitting at him all through. And I was. But afterward he telephoned me at the hotel, and the upshot of it all was, he bought qual:ty, and intends to talk and sell quality.” That is a good watchword for the paint department: “Talk quality.” You get nothing in this world for which you don’t pay. That's true of paint. Pay a dollar, and you get a dollar's worth of service, and Pay fifty cents. and you get fifty cents worth of service, or less. Noteworthy fact: the more you pay, the larger per- centage of return you get. more. Sell cheap if you must; but talk quality even when you sell cheap. If you take your stand on the gospel of cheapness, when the customer dis- covers the mock-economy of poor, cheap paint, and learns by bitter ex- perience the lesson of quality, he won't come to you for his quality paint— he'll go to the store that has talked quality all along. If he insists on buy- ing cheap to-day, sell him cheap; but at the same time emphasize for him the economy of buying quality and paying the quality price. If he must have his experience, let him have it; but place both your feet firmly in such a position that, afterward, you as well as he will draw profit from his ex- perience. Talk quality. Show your prospect the difference between first grade and second grade stuff. Show him what quality means, what quality does for him. He paints to decorate and pre- serve. If the paint doesn’t decorate for more than a few weeks, and does not preserve at all, why paint? What is the good of paint that peels after the first few days of hot sun, and at the end of the summer looks as though the house hadn’t felt the touch of a brush in ten years? Show your prospect the money aspect of the thing. What is the petty immediate saving on a cheap paint that doesn’t last a single summer compared with the real saving on a higher-priced paint that lasts anywhere from three to five years? Will the few cents saved pay a man for having the job done over next year? Using a quality paint effects two savings—the cost of new material each year, and the labor of putting it on each time. But, you say, the quicker the paint wears out, the customer will come to you for more—and the bigger will be your ultimate profits. that And honest, would it be Does away? oftener the Come, now, is honest? even if it were true? Does Jones come back? he repaint his house right Doesn’t he rather try to get out of his cheap paint the wear that. never was in it, and ultimately go elsewhere for paint that will give better service? And does that house of his, and the fact that your paint is on it, advertise your goods in such fashion that Jones, friends, his mother- their his relatives, his will come to with Or does that botch job in-law, you paint orders? that blisters and peels after a couple of weeks of sunshine bring half a dozen same block hurrying to your store to buy some more of the same kind of paint, and thereby keep up with the Joneses? envious householders in the Assuredly not. And that is one of a great many reasons why paint department, this spring, should talk quality. ymportant your coming Victor Lauriston. TWELVE YEARS OF SUCCESS FINISHED Total income for 1927 $1,665,987.10 SPECIAL from Howell— —The Citizens’ Mutual Automobile Insurance Com- pany of Howell finished its twelfth year of business on August 30, the company hav- ing increased its business and assets each year since organization. Out of 20,609 elaims settled in 1927 only 60 of them were disposed of in eircuit court. Fifty-seven were adjusted or dismissed before trial and in only three cases were judgments rendered against the policy- holder, two of which were appealed to the Supreme Court. This is a remarkable record, showing that the company and the public usu- ally take a fair attitude. Automobile insurance is now a necessity and the public realizes that if there is fair- ness on both sides the ma- jority of cases can be dis- posed of. The company has more policyholders than any other company in Michigan and has an organization of agents and adjusters in each county to give its policy- holders service.—Advertise- ment. TER MOLEN & HART SALAMANDERS for CONTRACTORS Successors to Foster Stevens Tin Shop, 59 Commerce Ave. GRAND RAPIDS, MICHIGAN ~ Better than any toast you ever tasted. Try it with milk or cream, with poached eggs, with creamed meats. Made with fresh eggs and whole milk. Nourishing, delicious. MICHIGAN TEA RUSK COMPANY Holland, Michigan. SAILING AWAY? Going to Europe this summer? Then it's none too early to con- sult our travel bureau. Every possible detail— transportation, reser- vations, hotels, pen- sions, trips — can be arranged, without cost to you for this service. The OLD NATIONAL BANK MONROE at PEARL A Bank per Gverybody- 24 HOTEL DEPARTMENT Fifty Years Not So Much When Looking Backward. Los Angeles, Jan. 26—The other day I went down to the railway station here to look over the equipment of a new train which is to be placed in ser- vice by one of the transcontinental lines. Gorgeous it was, with every provision for human comfort and con- venience known to the builders. It reminded me of the palatial appoint- ments of an ocean liner. No metro- politan hotel could offer anything not already provided for in these rolling creations. And then I was reminded of the comparison of to-day’s facilities and those of fifty years ago. Some of you will remember when you counted the miles—fifteen of them per hour—on the fastest trains. The locomotives, wood-burners, with pride, flaring smoke-stacks, and the stoppage at certain intermediate points to “wood up,” when the passengers, especially “dead-heads,” were universally invited to participate in festivities. by passing firewood as a pleasing diversion and a relief from the lurches and bumps one participated in when the train was in motion. The couplings between the cars were loose. Every time the train stopped the cars jolted together, hav- ing about the same sensation as an earthquake. Passengers, especially children, were hurtled to the floor or against the backs of seats immediately in front. In fact there was a general scrambling from the time you started until a merciful Providence lulled you into an insensible state through rough treatment or, miraculously, you arrived at vour destination. Instead of vestibules, the platforms from which hand-brakes were operated were connected by planks, and on the first-class trains these were covered with floor oil-cloth. There was the old box stove in one end of the coach, which the brakeman was supposed to operate by an occasional supply or application of firewood. If you were located anywhere near the stove you were broiled to a frazzle- if not, kind friends usually started you on your journev with a hot brick. or foot- warmer, while the rest or less fortun- ate nursed chilblains indefinitely. Dining cars, there were none. At certain stops along the line the brake- man would sonorously announce “twenty minutes for dinner” and every- body would pile out. If you could get into the dining room you were un- fortunate. I say “unfortunate” for the reason that in most cases the service was so slow, you were rot very well advanced on your meal when the same sonorous announcer would howl] “all aboard,” giving vou iust time enough to interview the cashier. The meals were usually good, but you had to negotiate a “lay over’ to get one of them. And the sleeping cars! Well, the old original Pullman car would to-day make an interesting sight in a museum. It had all the attributes of the day coach of that period, with the excep- tion that the seats were farther anart, and the floor covered with oil cloth. When the weary traveler wanted to retire, the porter brought in a_ shelf constructed out of rattan, laid it across the seat cushions which contained the only springs in evidence, placed there- on a mattress pad, with regulation bedding, and surrounded the ensemble with a curtain. In the morning you abluted in cold water, tipped the porter and the agony was over. The same heating and ventilatine arrangements of the dav coach obtained here. If vou were taking a trip on a yard long ticket. you were awakened during the night with everv change of conductors to have a section amputated there- from. In those happy days nearly evervy- body traveled on a free pass and was Ne aaa la MICHIGAN TRADESMAN known as a dead head. An individual who could not in some way connect up with a newspaper, hotel or the theatrical profession for the purpose of securing free transportation was con- sidered unsophisticated. The first radical improvement in the sleeping car came when Mr. Pullman substituted the folding upper berth, about which time we began to hear of passengers being smothered, the same as we used to when the folding bed was introduced in the household. Fifty years is a long ways ahead; not so much when looking backward. A Massachusetts woman has written Governor Young, California’s execu- tive, requesting him to send her a hair~- less dog. In California hairless dogs are not propagated, for the reason that such a breed of purps would be value- less as flea catchers and would not ‘fit in with the stage setting. which en- courages the utilization of the canine species aS a sanctuary for fleas, entic- ing them from the lawns and _ after- wards becoming a vehicle for trans- ferring them to the _ incinerators. Everything out here goes according to a system. If you ever come to Los Angeles, by all means make it a point of going to San Gabriel, twenty miles away, to witness the Mission Play. The Mission Play is an historic in- stitution, known throughout the civil- ized world and with only one other dramatic production in the world—the Passion Play at Oberammergau—to compete with its universal fame. This season it passes its seventeenth milestone of history for the reason that it is enabled through the patriotism and generosity of a number of the foremost business men of Southern California to continue. Recently through their liberality it was enabled to take up its permanent home in a new playhouse which stands as the most distinguished and the most splendid temple of drama in the world. More than 2,500 performances of the play have been given during the years that have passed. It is claimed that no other drama of either ancient or modern times, in one locality, has equalled this record. The plav is in three acts. The first act depicts the heroic struggles and sacrifices of the Spanish pioneers to gain a foothold in California when they founded that mighty chain of Fran- ciscan missions between San Diego on the South and Sonoma in the North. The second act depicts the missions in their glory when California was the happiest land in all the world, when the Indians had risen to the stature of white men and when peace and: glad- ness held the heart of California in a warm embrace. The third act tells the sad but exquisitely beautiful story of the missions in ruin and decay. A number of the most eminent art- ists of the drama have taken the lead- ing roles in the Mission Play and it still maintains the ‘highest standards of art in the personnel of its performers. It throws into its dramatic action the human entitles which to make up the glamorous story that it tells. The Indians in the Play are real Indians— descendants of the aborigines who were converted to Christianity and lifted to the white man’s stature of civilization throuch the devoted, self- sacrificing and loving efforts of the Franciscan mission fathers. The singers, dancers and musicians who take part are to the manner born—in- comparable in their own line and whose work is an inheritance from an an- cestry which came from Spain, up through Mexico, a century and a half ago, to colonize California and make it in their day the most wonderful of all countries. No other play has been so constant- ly and universally praised and thous- ands go frequently to see it repeated. Like the Passion Play, many of its Warm Friend Tavern Holland, Mich. 140 comfortable and clean rooms. Popular Dutch Grill with reasonable prices. Always a room for the Com- mercial traveler. February 1, 1928 Columbia Hotel KALAMAZOO Good Place To Tie To Four Flags Hotel Niles, Michigan 80 Rooms—50 Baths 30 Rooms with Private Toilets TERENCE M. CONNELL, Mgr. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. E. L. LELAND. Mer. Muskegon oat Michigan “We are always mindful of HOTEL PHELPS our responsibility to the pub- Good Beds - Good Eats lic and are in full apprecia- tion of the esteem its generous patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. HOTEL GARY GARY’S NEW $2,500,000 HOTEL GARY, IND. HOLDEN OPERATED COL. C. G. HOLDEN, President Cc. L. HOLDEN, Treas. & Gen. Manager One of the Fine Hotels of the Middle West. 400 ROOMS FROM $2.00 Each room an outside room. Circulating Ice Water and Every Modern Convenience. Large, Light Sample Rooms. Restaurant, Coffee Shop and Cafeteria in connection, all at popular prices. We will also operate the following Hotels: The Mills-Holden Hotel, Richmond, Ind., will open about May 1, 1928; Hotel Teel- ing, Harvey, Il., will open about June 1, 1928. HOLDEN-GARY COMPANY. HOTEL BROWNING 150 Fireproof Rooms GRAND RAPIDS, Cor. Sheldon & Oakes Facing Union Depot; Three Blocks Away. GREENVILLE, MICH. E. J. ANSTED, Prop. and Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.50 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in al! rooms. Several rooms with bath. All rooms well heated and well ventl- lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS, Manager NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 750 Rooms—150 Rooms with Private Bath. European $1.50 and up per Day. RESTAURANT AND GRILL— cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GrorGE L. CROCKER, Manager. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD ING COMMERCIAL AND RESORT HOTEL. American Plan. $4.00 and up; European Plan, $1.50 and up. Open the year around. HOTEL FAIRBAIRN Columbia at John R. Sts. Detroit 200 Rooms with Lavatory $1.50, $1.75, $2.00 100 Rooms with Lavatory and Toilet $2.25 100 Rooms with Private Bath $2.50, $3.00 Rates by the Week or Month “A HOME AWAY FROM HOME” i ‘ ace eae February 1, 1928 actors which came into it as children have grown up to manhood and wo- manhood in its service. But to me one of the most interest- ing elements is the playhouse itself, a restoration of the old mission house built by Father Junipero Sierra, is, in itself, a most interesting exhibit. It is surrounded by several acres of ground and includes the celebrated Mother grape vine of California, hun- dreds of years old and still luxurious and prolific. Frank S. Verbeck. —_ 2+ >_< Personal Features of the Better Busi- ness Conference. Detroit, Jan. 31—That the wholesale center of Detroit turns out more than hard-boiled credit men and: suave sales persons will be demonstrated at the coming Better Merchandising Confer- ence to be held in this city Feb. 15 to 17, when a skit written by Ross Con- nolly, of the E. B. Gallagher Co., will be staged and acted by men associated with different wholesale interests. The playlet, which has already been re- hearsed several times, is sure to create a most favorable impression, according to the favored ones who have “peeked” behind the scenes. The act, while sprinkled heavily with comedy, never- theless carries a moral and a lesson that the spectators will probably spend some time meditating over and to their decided advantage. A local retail merchant enthusiastic over the coming convention is Henry Jacobson, who conducts one of the most up-to-date dry goods stores in the outskirts of the city. Henry will be remembered in and about Mont- calm county, where for a number of years he was engaged in the retail de- partment store in Greenville before coming to Detroit. E. E. Prine, secretary of the Whole- sale Merchants Bureau of the Detroit Board of Commerce, and known all over the State as the expert traffic and transportation authority for that or- ganization is working, overtime making preparations for the reception of the coming hosts of retailers Feb. 15. Mr. Prine makes his headquarters at the Detroit Board of Commerce, where he can be reached by anyone wishing in- formation relative to the coming con- vention or by anyone having trans- portation nuts to crack, E. H. Stadelman, furniture dealer of Monroe, writes he will be on hand and with him will be his business friend, J. W. Gehrken, of the Monroe ‘Co- Operative Store, and others. Not alone the retailers have shown greatly enhanced interest in the Better Merchandising ‘Conference and Ex- position, but the wholesalers them- selves pleased over last year’s splendid results have stepped into the work of establishing a greater record of ac- complishments and attentance than that of the preceding year. From all indications they are going to achieve all and more than they set out to do. Participants in the style show, to be held during the convention, will be J. B. Burrows, dresses; Small-Ferrer, dresses; Lou Littman, dresses, and Newton Annis, furs. Visitors to the conference this year will find the textile sky line consider- ably changed. In spite of the liquidat- ing of two of the older houses stocks there are to-day more lines and heavier stocks than ever before, owing to the advent of several textile special- ty houses and the strengthening of stocks of the older firms. O. L. Watz, Mt. Clemens, hardware dealer has been named chairman of the on-to-Detroit committee for that city. M. W. Collier, wholesale fruit and produce dealer of ‘Bay ‘City, has writ- ten Charles Collier, manager of the conference that he will speak at the conference on Feb. 16. Mr. Collier’s letter was in reply to an urgent re- quest from the secretary to speak to the delegates. F. E. Mills, of Lansing, head of the MICHIGAN TRADESMAN Mills Dry Goods Co. department store, and long active in the ‘Michigan Retail Dry Goods Association, will preside at the dry goods departmental of the conference on Feb. 16. Additional names to the list of ex- hibitors at the exposition are: Murray W. Sales Co., Alexander Licht Co., manufacturer of dresses and the Ameri- can Marvelle Co., manufacturer of dress forms and models, Bay City. J. W. Randall, who conducts a big store in a small town,. will be an inter- ested visitor to the conference. Mr. Randall operates a general store in Tekonsha that would do a credit to a town many times larger. Hardly without exception boards of commerce throughout the territory tributary to this market are actively engaged in advertising the conference and urging increased delegations to Detroit on the dates of the exposition. Otto Louis, of Bay City, and one of the outstanding druggists in the State is busy making talks for the con- ference in the district around his home town. It will be readily noticed that those most actively interested in all progressive organization work are usually successful merchants in their communities. Carl Wuerthner, of Wuerthner Bros., Manchester, and W. R. Kauszler, of Kauszler Bros., Three Rivers, write they are all set for the bell to ring for round one of the coming conference and will have ringside seats. James M. Golding. ——~>+.—___ Gabby Gleanings From Grand Rapids. Grand Rapids, Jan. 31—H. M. Boyd, credit man for the local branch of the National Grocer Co., has been pro- moted to the position of credit man for the Detroit branch. His successor is Robert W. Beukema, who was three years with the Robert W. Irwin Co., three years with ‘the Grand Rapids Malleable Works, three years with the Holland Furniture Co. and one year with the Grand Rapids Credit Men's Association. W. E. Smith, who has had consider- able experience with the Oldsmobile Co., has taken the agency for Kent county for the sales racks made by the Tyler Sales Fixture Co., of Muskegon Heights. Mr. ‘Smith resides at 107 Auburn avenue. C. S. Hughes has ar- ranged with the same company to cover Barry, Kalmazoo, Calhoun, Branch and! St. Joseph counties. Owen, Ames & Kimball have sold the ‘building they erected last year on South Front avenue for the A. & P. Tea Co. to a holding company headed by Jack Frye and Heber Curtis. The building was originally leased for eight years to the present tenant, with privilege to purchase. The considera- tion is said to be $250,000. A number of changes have recently been made by the Herold-Bertsch Shoe Co. G. W. Garron, formerly Chicago salesman for the Marion Shoe Co., Marion, Ind., has been engaged to cover the shoe trade on the North side, Chicago. Matthew Anderson, of Minneapolis, has been secured to cover Minnesota territory. He has had five years’ experience on the road. W. C. Ingram, who has covered the Florida trade for the past four years, is suc- ceeded in that territory by ‘Rudolph Geyer, who has been house salesman for 'the past four years. H. W. Wolf, of Dallas, Texas, has been engaged to cover the trade of Texas and Okla- homa. —__2->—___ Michigan Association of Meat Mer- chants. Wyoming Park, Jan. 31—In com- pany with ‘President O. H. Bailey I attended the convention of this As- sociation in Detroit to-day and was asked to give a report of same to the Michigan Tradesman. Better than 100 meat men from all over the State were present and! it was a real live affair. While it might seem that this As- sociation might conflict with the func- tions of the Grocers and Meat Deal- ers Association, such is not the case, as they plan to handle such matters as are vital only to the retail meat in- dustry. Following are some of the issues they are dealing with: 1. Enforcing sanitary provisions. 2. Lard using campaign (to com- bat the lard substitute campaign fos- tered by many women's magazines.) 3. District reports on the produc- tion of livestock. 4. Scientific meat cutting. 5. “Snow ‘ball butchers.” who operate only in winter.) (Those There was an intelligent and lively - discussion on all of these subjects and Messrs. John Kotal, J. T. Russell and E. Swartz, of the National Meat Deal- ers Association, were on hand to en- courage and guide the men in organ- izing a Michigan chapter of the Na- tional Meat Dealers Association. The necessary constitution and by- laws were adopted. It was decided to hold the next meeting in Detroit in 1929, and, if pos- sible, to have it in conjunction with the Grocers’ Association. I believe something like this can be worked out if we can work up enough enthusiasm among the Detroit grocers. The following officers were elected: President—Frank Cornell (Bertch Market) Grand Rapids. First Vice-President—E. F. Abbott, Flint. Second Vice-President—B. L. Tripp, Bad Axe. Third Vice-President—O. H. Bailey, Lansing. Treasurer—P. Goldecke, Detroit. Secretary—E. J. LaRose, Detroit. Directors—John A. Lake, Petoskey; Paul Gezon, Grand Rapids. At 7:30 we sat down to a wonderful banquet in the beautiful ball room of the Hotel Statler. Paul Gezon, Sec’y Retail Grocers and Meat Deal- ers’ Association. Cedar Merchant Out of Business. Cedar, Jan. 31—Have been a trifle slow about taking care of my subscrip- tion, but have been laid up with a fractured leg most of last season. I am getting along fine now, although am not engaged in the general mer- chandise game any more. When my subscription runs out within the next few weeks, please discontinue sending the Tradesman. It is a wonderful paper any anyone in business should not get along without it. When I get into the harness again I certainly will not try to get along without the Tradesman. J. J. ‘Shonek. 25 | TAN eMel The Pantlind Hotel The center of Social and Business Activi- ties in Grand Rapids. Strictly modern and fire - proof. Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. Dining, CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Rooms—400 Baths Menus in English MORTON HOTEL ARTHUR A. FROST Manager DRUGS Michigan Board of Pharmacy. President—James E. Way, Jackson. Vice-President—J. C. Dykema, Grand Rapids. Director—H. .H. Hoffman, Lansing. Coming Sessions—Grand Rapids, March 2S, 21 and 22. ee re Michigan State Pharmaceutical Association. President—J. Howard Hurd, Flint. Vice-President—J. M. Ciechanowski, Detroit. Secretary—R. A. Turrell, Croswell. Treasurer—L. V. Middleton, Grand Rapids. They Always Come Back For More. Every merchant, in making an analy- sis of his business, counts on receiving a certain percentage of business from transient trade. The amount that one can depend upon is usually small, par- ticularly at this time of year, so what we must work for, to build a steady business, is a regular clientele—custom- ers that come to us the year round, whenever they want drugs or sundries, ice cream or soda water, cigars or can- dy, etc. The reguar customer forms the backbone of our business, and he is the one we must please. You agree that this is true and I am going to leave it to you to determine whether or not you are reflecting this knowledge in your fountain department right now. We all know, too, that chocolate is the most popular flavor at our foun- tains, and that hot chocolate is the most important item in our winter menus, and yet it is a fact that hot chocolate is the poorest item at nine out of ten fountains. It’s really dif- ficult sometimes to understand our practices in the light of our merchan- dising knowledge. There are literal y dozens of differ- ent kinds of cocoa and chocolate on the market for making hot chocolate at varying prices and of varying qual- ity. Some dealers prefer a plain cocoa powder, which they prepare to suit their trade, others like the cocoa syrups or paste that are offered by different manufacturers and still others like best the cocoa ready mixed with sugar, to which they have only to add hot wa- ter. My criticism of the last named class of flavors is that invariably they are too sweet and make a cocoa that is sickish and not satisfying. It is a fact that few fountains serve as delicious a hot chocolate as can be tained at high class restaurants or hotels or at the home table. In fact, if you fountain owners were served at home with the watery, gritty, and often cool drink that you hand out under the name of hot chocolate, you'd be very emphatic in your criticism, and, even if it were camouflaged with a spoonful of whipped cream, it wouldn’t pass as a good drink in your estimation. If you will investigate the home made cocoa, you will find that it is generally made from a high grade cocoa powder, mixed with about an equal amount of granu- lated sugar, a teaspoonful of each in- gredient being the usual proportion for a cup of cocoa. This is well mixed, just enough hot water is added to allow it to boil for a minute or two, then milk is put in to make the desired amount of cocoa and it is heated, never boiled after the milk is added. A dash of salt and just a suggestion of good MICHIGAN TRADESMAN vanilla extract will give the necessary finish to such a drink, and if you want to top it with whipped cream, that improves it still more. I’m just old fashioned enough to believe that hot chocolate made this way, beats any other method and if you'll try it, you will find that it takes very little more time and is enough better to repay you. You can easily get 15 cents for a cup of good cocoa, and even if you add whipped cream and serve it with crackers or sweet wafers, it leaves you a generous profit, and customers will come back again and again for the right kind of a drink, which is most important of all. Experiment with the various kinds and methods of making hot chocoiate, selecting the best of its kind for each test, and when you find one that pleases you and seems to satisfy your trade, stick to that particu- lar kind. Make it carefully, just as good as you know how, and serve it hot. Coffee is another splendid seller, but unless you offer first class coffee it is better not to serve it at all. Good coffee, freshly roasted and ground, is the first essential. Coffee is always best when it is first made, but if it must stand before being served it must be poured off the grounds, for otherwise you have a strong, rank coffee just as you have when it is overcooked. An urn is most convenient and sat- isfactory for making coffee in large quantities and keeping it hot. Select a good urn, one that will stand hard wear, and be sure that all the metal that comes in contact with the coffee is non-corrosive, because coffee con- tains tannic acid which will in time attack metal, ruining the urn and spoil- ing the flavor of the coffee. Some urns are lined with stoneware or china or glass to prevent this difficulty. This is, of course, liable to break with care- less handling and many prefer a metal lined urn which is perfectly satisfac- tory if the right metal is used. Every part of the urn must be kept immacu- altely clean. When the drip bag is new it must be washed and boiled to remove any sizing it may contain; after use it must be rinsed thoroughly in cold water_and stood in clean cold water until ready to use it again. Put in a new bag‘ frequently and never al- low it to hang so low that it touches the beverage. Water should boil brisk- ly to give the best results. Pour it over finely ground coffee and remove the bag when all has dripped through. If enough coffee is used and it is ground sufficiently fine, coffee will be strong enough with one pouring, al- though some dealers prefer to re-pour it. Serve coffee with sugar and good, rich cream—don’t spoil it with evap- orated milk. If you can build up a reputation for good coffee, it will prove one of the best drawing cards you could possibly have, particularly, if you have a luncheonette department. Jacques Fontaine. —~+2>____ Whenever you feel like knocking someone, take a look into the mirror. Go after the man you see there. Knock hell out of him—he needs it. The Gift Which We All Need. There is no one so strong and se-f- reliant that he does not need the help that comes from the knowledge that others believe in him and love him. A story is told which illustrates this truth. “In the winter of 1864, an old Qua- ker lady visited Lincoln at the White House, and took the long-suffering giant’s downstretched hand. She had to rise on tiptoe, and as she did it her sweet voice uttered some words diffi- cult to catch. It is not possible to give the words of either exactly, but this is their purport: Yes, friend Abraham, thee need not think thee stands alone. Weare all praying for thee. The hearts of all the people are behind thee, and thee can not fail. The Lord has ap- pointed thee, the Lord will sustain thee, and the people love thee. Yea, as no man was ever loved before, does this people love thee. Take comfort, friend Abraham. God is with thee. The people are behind thee.’ The ef- fect of the words was easy to see. As when the lights suddenly blazed behind a cathedral window, so the radiance illumined those rugged features and poured from the wonderful eyes. The gaunt form straightened. The mouth became beautiful in its sweetness, as it said to her: ‘You have given a cup of cold water to a very thirsty and grate- ful man. You have done me a great kindness.’ ” —__--o At Soda Fountains. Under provisions being made, the handlers of food in the school lunch- rooms will be compelled to possess health certificates showing that they may serve lunch without danger to the children. This is as it should be. Dishwashers in restaurants are sup- posed to stand a similar test. Much is being done to protect the public—but is anything being done to protect it at the soda fountains where lunches are served? Are the glasses really cleans- ed after use in such a manner as to satisfy the health authorities? Observe the method at the foun- tain you yourself patronize. Note the dirty water in which glass after glass is “cleansed.” Observe that the glass is dipped hurried'y, sloshed about in the water hastily, and then called clean and fit for service. No rinsing, no drying. The glass dipped in the dirty water which innumerable glasses have been dipped is turned out dripping with this dirty water and left to dry. Is this fair to the public? Is it sani- tary Is it safe? Does it satisfy the health authorities? If not, something should be done, for thousands of peo- ple are affected every day in the year. —_2>->——_ For the Drug Store Fountain. So much has been said concerning the desirability of maintaining a high standard of excellence in the quality of fountain products that it is neces- sary on'y to remind pharmacists that the public is strongly inclined to be- lieve that products obtained in drug store are a little better than those ob- tained anywhere else, an impression that should be sustained by the very simple process actually of dispensing nothing but the best materials avail- able. February 1, 1928 Attendance Trophy for Second Better Merchandising Conference. Detroit, Jan. 31—Retail merchants throughout Michigan are evidencing keen interest in the coming Second Better Merchandising Conference and Exposition, scheduled for Feb. 15, 16 and 17 in Detroit. In order to stimulate effort to lead in the number of registrants from any one place, the committee is offering a beautiful attendance trophy, which has been donated by W. C. Noack & Suns, for the town or city which sends the largest number of registrants, the award to be based on the population and the mileage covered. Last March there was quite keen competition for a similar attendance cup and South Lyons received the award on the same basis. The number of registrations reaching headquarters indicate an attendance considerably in advance of that for the first Conference held in 1927. S. E. Sangster, Director of Public Relations. —_——_>~-+—___ How To Live Long. Dr. Thomas Darlington, former Health Commissioner of New York, City, gives the following ten prescrip- tions for those who would live to be 120 years old and more: 1. Brush your teeth and keep mouth, eyes, nose and throat free of bacteria. 2. Take air baths by removing clothing as often as possible and in- dulge in frequent cool shower baths. 3. Wear sensible clothing, not too heavy, too warm or too light, but loose over the vital organs, and don’t wear shoes that pinch the feet. 4. Breathe deeply and sleep in well- ventilated rooms or, if possible, on porches. i 5. Drink plenty of cool water when eating and between meals. 6. Eat enough, but not too much, and of a variety of well-chosen foods, chewing slowly and enjoying your meal in as pleasant surroundings as possible. Don’t eat when tired. Wait a while. 7. Exercise daily, avoiding strain on heart. 8. Be examined periodically by a physician, x “| * e ~ « » i f « - » - * La a i . , » + °¢ - « - #\) (> February 1, 1928 MICHIGAN TRADESMAN 27 9. Work ten hours, sleep eight and play the rest of the time or indulge in different from the daily and always take a day off and rest that day. something work, 10. Be as cheerful as possible and: cultivate your will. Lack of will and not of mental function causes much of our discontentment, sorrow, tragedy and crime. —__+ + -o___ Sales Teamwork Valuable To Special Brand Jobber. Teamwork is valuable in salesman- ship, especially for the wholesale gro- cer who markets private-label goods or controlled lines. A sales manager d’s- cusses this topic with his salesmen as follows: any “We have reached a point in our business life when we have the control of more good food products than ever before. If we are to hold these ac- counts and make them valuable it will largely depend upon our sales ability. In our business experience here during the last sixteen years we have met suc- cessfully every crisis and solved. intel- ligently and profitably every problem. We can continue on in the future if we will bring to this task enthusiasm and hard and intelligent work. “One of my friends, who made a for- tune in the wholesale grocery business in one of the large cities of this coun- try and who has retired, told me some time ago that he believed any ‘whole- sale grocer should build his business around a certain article and make this item known throughout his territory to such an extent that on account of the consumer's demand the merchant would be compelled to stock it. This would compel the trade to come to you for this item and give you a fair chance to secure his other ‘business, or at least a portion of it. We have tried to do this with our coffee, and to some list: Spirits Peppermint, phorated. Hazeltine & Perkins Drug Company GRAND RAPIDS MANISTEE “MONOGRAM” BRAND SANITARY SEALED BOTTLED GOODS All put up in Metal Screw Cap Bottles (with few exceptions) attractively labeled, and highest grade of goods. Here is the | Ammonia, Bay Rum, Benzine, Beef Iron and Wine, Carbolic Acid, Citrate of Magnesia, Extract Anise, Extract Lemon, Ex- tract Vanilla, Extract Wintergreen, Extract Witch Hazel, Food Colors, Formaldehyde Fluid, Extract Cascara, Aromatic, Gly- cerine, Glycerine and Rose Water, Goose Grease, Hoffman's Anodyne, Lime Water, Oil British, Oil Camphorated, Oil Cas- tor, Oil Cinnamon, Oil Citronella, Oil Cloves, Oil Cocoanut, Oil Cod Liver, Oil Cotton Seed, Oil Minerial, Oil Fish, Oil Neatsfoot, Oil Olive, Oil Peppermint, Oil Sewing Machine, Oil Skunk, Oil Tar, Oil Wintergreen, Mercurachrome Solution, Spiritt Ammonia Aromatic, Spirits Camphor, Spirits Nitre, Spirits Turpentine, Solution Silicate of Soda, Tincture Aconite, Tincture Arnica, Tincture Belladonna, Tincture Buchu, Tincture Iron Chloride, Tincture Iodine, Tinc- ture Lobelia, Tincture Nux Vomica, Tincture Opium Cam- Michigan degree we have accomplished this. We can make our coffee brands valuable to us if you men would fully appre- ciate what these brands mean to us.” ———— 7-2 >—_ Corporations Wound Up. The following ‘Michigan corpora- tions have recently filed notices. of dis- soiution with the Secretary of State: Palmer Flour Co., Detroit. Service Supply Co., Detroit. Home Supply & Fuel ‘Co., Detroit. Lamlein Brothers, Inc., Detroit. Rogers Construction Co., Detroit. Holland Tile & Gravel Co., Holland. Engineering Construction Co., Detroit. Shanahan Furniture Co., Grand Rapids Michael Basso, Inc., Detroit. Flues-de-Tamble, Inc., Detroit. Furniture City ‘Creamery Co., Grand Rapids. Hillsdale Housing Corporation, Hills- dale. Lehigh Land Co., Battle Creek. Continenal Radio Telegraph Co., troit. ~~~ Owner Identifies Geese By Making Them Perform. Jefferson, Ind., Jan. 30—Because the trained geese of Bertram Coombs, of Memphis, Ind., did their ‘stuff’ when he found them in the store of a New Albany poultry dealer, Coombs got back his honking pets and Lawrence Ehringer, 17, must serve one to ten years in the State reformatory. Coombs recognized the geese at the poultry house and convinced the proprietor that they belonged to him by having them do a vaudeville act, with himself as stage director. The dealer identified Ehringer as the boy who sold the fowls. 2-2 a Lighter With Key Offered. A new cigarette lighter whitch car- ries a key has just been placed on the market. The key blank, which the customer has cut for his own lock, fits into a specially constructed groove on one side of 'the lighter and lifts out easily. This patented device comes in sizes for both men and women and is offered im plain and engraved designs. Wholesale prices start at $4.50 each. De- WHOLESALE DRUG PRICE CURREN? Prices quoted are nominal, based on market the day of issue. Acids Boric (Powd.) .. 12%@ 20 Boric (Xtal) ... 15 @ 25 Carbolie —__.._ 38 @ 44 ©ltrie 2. 53 @ 70 Muriatic -...... 34@ 8 Nite 22.0560 9 @ 15 Oxete 2 16%@ 25 Sulphuric —_---- 3%™@ 8 Tartaric -.__._... 50 @ 60 Ammonia Water, 26 deg... 06 @ 16 Water, 18 deg... 05%@ 13 Water, 14 deg... 04%@ 11 Carbonate -..... 20 @ 2 Chloride (Gran. 09 @ 20 Balsams Copaiba __...._.. 1 00@1 25 Fir (Canada) _. 2 75@3 00 ae (Oregon) -. 65@1 00 3 25 25 Barks Cassia (ordinary). 25@ 30 Cassia (Saigon)... 50@ 60 Sassafras (pw. 50c) @ 60 Soap Cut (powd.) SOG) 2 20@ 30 Berries Berries Cubeb 2 @1 00 Mish, 2 @ 11@ 20 @ 1% uniper —____ pag Prickly Ash ~-___ Extracts Licorice ....... --- 60@ 65 Licorice, powd. -.. 60@ 170 Flowers Arniea 2 1 75@1 85 Chamomile (Ged.) @ 40 Chamomile Rom. @ 650 Gums &cacta, Ist 50@ 655 Acacia, 2nd -... 45@ 60 Acacia, Sorts ... 20 26 Acacia, Powdered 35 40 Aloes (Barb Pow) 25@ 35 Aloes (Cape Pow) 25@ 35 Aloes (Soc. Pow.) 75@ 80 Asafoetida -_-___ 0@ 60 OW, 225 75@1 00 Camphor _...____ 85@ 90 Guaiac 80 Guaiac, pow’d __ @ 90 NOS oe @1 25 Kino, powdered__ @1 20 WEVYGn @ 75 Myrrh, powdered @ 80 Opium, powd. 19 65@19 92 Opium, gran. 19 65@19 92 SHelige 2... -... 65@ 80 Shellac. 2 75@ 90 Tragacanth, pow. @1 75 Tragacanth ___. 2 00@2 35 Turpentine ____.. @ 30 Insecticides Arsenic -.-..-.-. 08@ 20 Blue Vitriol, bbl. @07T% Blue Vitriol, less 09@ 16 Bordea. Mix Dry 13@ 22 Hellebore, White powdered --... 18@ 30 Insect Powder .. 35@ 45 Lead Arsenate Po. 131%4@30 Lime and Sulphur Piey 22 0S@ 23 Paris Green -... 22@ 33 Leaves Buch 220 @1 00 Buchu, powdered @1 10 Sage, Bulk __-... = 30 Sage, % loose .. 40 Sage, powdered__ @ Senna, Alex. .... 60 15 Senna, Tinn. pow. 30 85 Uva Ural 20 26 Olis Almonds, Bitter, true -- 7 60Q@7 16 Almonds, Bitter, artificial _..... 3 00@3 35 Almonds, Sweet, true... 1 50@1 80 Almonds, “Sweet, imitation -... 1 00@1 25 Amber, crude _. 1 25@1 60 Amber, rectified 1 50@1 75 Amise 28 1 25@1 50 Bergamont -__. 9 00@9 25 Cajieput —_....__ 1 60@1 15 Caean 2 3 00@3 25 Caster 3 1 50@1 75 Cedar Leaf .... 2 00@3 25 Citronella ...... 1 25@1 60 Cloves ._......... 2 50@2 76 Cocoanut —<._. 27%@ 35 Cod Liver _____.. 1 65@2 00 Croton -..... --- 2 00@2 25 Cotton Seed -_.. 1 35@1 50 Cubebs __-.... -- 6 50@6 75 Rigeron ........ 7 50@7 75 Eucalyptus .... 1 25@1 60 Hemlock, pure... 2 00@2 25 Juniper Berries_ Juniper Wood ~ 1 50@1 75 Lard, extra ... 1 55@1 65 Lavender Flow... 6 00@6 25 Lavender Gar’n. 85@1 20 Lemon Linseed, raw, bbl. @ Linseed, boiled, bbl. @ 81 Linseed, bld. less 88@1 01 Linseed, raw, less 85@ 98 Mustard, artifil. oz. @ 35 Neatsfoot ...... 1 356@1 35 Olive, pure -... 4 00@5 00 Olive, Malaga, yellow .....___ 2 85@3 25 Olive, Malaga, green ...__. 2 85@3 25 Orange, Sweet — 5 00@5 25 Origanum, pure. 3 560 Origanum, com’] 1 00@1 20 Pennyroyal -_.__ 3 25@3 60 Peppermint -_.. 5 50@5 70 Rose, pure __ 13 50@14 00 Rosemary Flows 1 25@1 50 oo E. i ca 10 50@10 75 Sassafras, true 1 75@2 00 Sassafras, arti’l 75@1 00 Spearmint ~...-- 8 00@8 25 Spent 2.0 1 560@1 76 Tang 22. 7 00@7 25 Ter USE ...... 65@ 76 Turpentine, bbl. _. @ 66 Turpentine, less. 73@ 86 Wintergreen, leaf oo 6 00@E6 25 Wintergreen, sweet birch 22 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed ____ 5 00@5 25 Wormwood -. 15 00@15 25 Potassium Bicarbonate ---. 35 40 Bichromate —_--- 15 25 Bromide ..._..-- 69 85 Bromide —_______ 54 71 Chlorate, gran’'d 23@ 30 Chlorate, powd. oF Xtal 2. 16@ 25 Cyanide _._.____ 30@ 90 jodide 4 36@4 55 Permanganate _._ 20@ 30 Prussiate, yellow 40@ 50 Prussiate, red — @ 70 Sulphate ..__._ 35@ 40 Roots Alkanet. 0. 30@ 35 Blood, powdered. 35@ 40 Calamus ....... 35@ 75 Elecampane, pwd. 25@ 30 Gentian, powd... 20@ 30 Ginger, African, powdered -___.__ 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered __..__ 45@ 50 Goldenseal, tpow. @8 00 Ipecac, powd. —-- @6 00 Bilcerice 22... 35 40 Licorice, powd._. 20 30 Orris, powdered_ =a 40 Poke, powdered. 35 40 Rhubarb, powd... @1 00 Rosinwood, powd. @ 40 Sarsaparilla, Hond. ground _-_...._. @1 10 Sarsaparilla Mexican, Glycerine ........ 32@ 52 Squllla 22... | 40 35@ Squills, powdered 4 80 Tumeric, powd.-. 20@ 25 Valerian, powd... @1 00 Seeds Anise: 2. @ 365 Anise, powdered 13g 40 Bird, fa 2 US 17 Canary |. w@ 16 Caraway, Po. .30 por. 30 Cardamon -.--.. 3 25@3 50 Coriander pow. .30 i. 26 BD 3 ea 20 Fennell... ie 50 Se eae eres 7@ 15 Flax, ground .... 7@ 15 Foenugreek, pwd. 16@ 26 Hemp 2020. 8@ 15 Lobelia, powd. .. @1 60 Mustard, yellow 17@ 2% Mustard, black.. 20@ 35 Poppy -.---.---- 15@ 30 Quince —..._-.... 1 26@1 50 Sabadiia 45@ 50 Sunflower ______ Hue 18 Sunflower ------ 15 Worm, American Ae 40 Worm, Levant . 5 25@5 40 Tinctures Aconite .....__.. 1 80 Aloes _.....3- 1 56 Arnica ...____. @1 50 Asafoetida @2 28 Belladonna -_-. @1 44 Bensom 3... @2 28 Benzoin Comp’d- @2 40 Buchu @2 16 Cantharadies -.. @2 52 Capsicum ......_ @2 28 Catechu ........... @1 44 Cinchona —_..... @32 16 Colchicum _...._ @1 80 Cuheha @2 76 Digitalis ........ @2 04 Gentian —....__._ @1 35 Gustag .. @2 28 Guaiac, Ammon. @2 04 Toding .... @1 25 Iodine, Colorless. @1 50 fren, Cle. @1 56 Ming: @1 44 Myth... @2 52 Nux Vomica -.-. @1 80 Opium —...._._.. @5 40 Opium, Pp. Opium, Deodorz’ *a @5 40 Rhubarb Paints Lead, red dry __ 1834@13% Lead, white dry 1344@13% Lead, white oil__ 134%@134% Ochre, yellow bbl. “ots Ochre, yellow less ." Red Venet’n Am. 314 Red Venet'n Eng. 4@ 3 Puy 5@ 8 Whiting, bbl. __ 4% Whiting ...._._ 5% J L. H. P. Prep... 2 90@3 ¢- Rogers Prep. .. 2 90@3 ¢ Miscellaneous Acetanalid __.__ 57@ 75 Algm 2. O8@ 12 Alum. powd. and ground ....__._.. 09@ 15 Bismuth, Subni- trate 2 2 83@3 08 Borax xtal or powdered -... 6%4@ 15 Cantharades, po. 1 bu@2 00 Calomer —.__._ 2 72@2 82 Capsicum, powd 50@_ 60 Carming 7 00@7 50 Cassia Buds _... 35@ 40 Cloves ..... 50 5a Chalk Prepared. 14 16 Chloroform -... 53@ 60 Chloral Hydrate 1 20@1 50 Coecaing 12 85@13 50 Cocoa Butter .... 709@ 90 Corks, list, less. 4u-10% Copperas oe 2%@ 10 Copperas, Powd. 4@ 10 Corrosive Sublm 2 25@2 30 Cream Tartar _ 36 45 Cuttle bone _____ "7 60 Dextring .... 1. 15 Dover’s Powder 4 0004 ee Emery, All Nos. 10 Emery, Powdered .: Epsom Salts, bbis. 3% Epsom Salts, less '3u0 10 Ergot, powdered __ @4 00 Flake, White __ 15@ 20 Formaldehyde, lb. 12%@30 Gelating __...___. 80@ 90 Glassware, less 55%. Glassware, full case 60%. Glauber Salts, bbl. ees Glauber Salts less #4@ Glue, Brown ... 21@ 30 Glue. Brown Grd 165@ 20 Glue, Whte -... 27% 35 Glue, white grd. 2g 35 Giyeerine _____ 5@ «45 one, ae 95 Jadiniea 220 6 45 00 Iodoform ....... 8 00@8 30 Lead Acetate __ 20 30 Mace 2 1 60 Mace, powdered. m 60 Menthol -_.... 7 60@8 00 Morphine ____ 12 s3008 98 Nux Vomica .... 30 Nux Vomica, pow. 15@ 25 Pepper, black, pow 50@ 60 Pepper, White, pw. 65@ 175 Pitch, Burgudry 20@ 25 Q uassia ese 13@ 156 Quinine, 6 oz. cans @ 659 Rochelle Salts .. 31@ Sacharine -..... 2 60@2 76 Sait Peter ...... 11@ 22 Seidlitz Mixture. 30 40 Soap, green .... 15 30 Soap mott cast. _. @ 25 Soap, white castile Cafe @15 0 Soap, white castile less, per bar .. s So | es 10 Soda Bicarbonate s%0 10 Soda, Sal ...... 02%Q@ 08 Spirits Camphor @1 20 Sulphur, roll .... 34@ 10 Sulphur, Subl. -. > 4 10 Tamarinds __.... 25 Tartar Emetic ae 15 Turpentine, Ver. 60@ = 75 Vanilla Ex. pure 1 60@3 00 Vanilla Ex. pure 2 25@3 60 Zinc Sulphate _. 06@ 11 28 MICHIGAN TRADESMAN February 1, 1928 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and country mercharts will have their orders filled at market prices at date of purchase. ADVANCED | DECLINED Veal Liver Pork Baked Beans es ine es — =a AMMONIA Arctic, 10 oz., 3 dz. cs. Arctic, 16 oz., 2 dz. cs. Arctic, 32 oz., 1 dz. cs. Quaker, 24, 12 oz. case 2 5 24, 3 Ib. 10 lb. pails, per doz. 15 lb. pails, per doz. 11 95 25 lb. pails, per doz. 19.15 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, 10c, doz. -.-. 95 Royal, 6 oz., do. -... 2 70 Royal, 12 oz., doz. __ 5 20 Roya, 6 bh. -.___ 31 20 Rocket, 16 oz., doz._. 1 25 K. C. Brand Per case 10e size, 4 doz. ___.-- 3 70 15e size, 4 doz. ~.----. 5 50 20c size,.4 dor. ____-_ 7 20 25c size, 4 doz. __---- 9 20 50c size, 2 doz. __-_-- 8 80 80c size, 1 doz. __---. 8 85 10 Ib. size, % doz. __-- 6 75 Freight prepaid to jobbing point on case goods. Terms: 30 days net or 2% cash discount if remittance reaches us within 10 days from date of invoice. Drop shipments from factory. BEECH-NUT BRANDS. BLUING The Original Condensed 2 oz., 4 dz. cs. 3 00 3 oz., 3 dz. cs. 3 76 4 93 £y5 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 Corn Flakes, No. 102 2 00 Pep, No. 224 0 Pep, No. 202 _--- Krumbies, No. 4 Bran Flakes, No. 624 2 25 Bran Flakes. No. 602 1 50 Post's Brands. Grape-Nuts, 24s - --- 3 80 Grape-Nuts, 100s ---. 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 9 6 00 Instant Postum, No. 10 4 50 Postum Cereal, No. © 2 25 Postum Cereal, No. 1 2 70 Post Toasties, 36s -- Post Toasties, 24s -. Post’s Bran, 248 -_-. 2 70 BROOMS Jewell, doz. Standard Parlor, 23 Ib. Fancy Parlor, 23 Ib._- &x. Fancy Parlor 25 lb. 9 75 Ex. Fcy. Parlor 26 Ib. 10 00 75 tw Oe 1 Wak Mo. ts ... 2 76 BRUSHES Scrub Solid Back, 8 in. -_-- 1 50 Solid Back, 1 in. .-.. 1 75 Pointed Ends -------- 1 26 BUTTER COLOR Dendcition — 2 85 CANDLES Hlectric Light, 40 Ibs. 12.1 Plumber, 40 ibs. 12.8 Paratine, 68 —.. 4% Pasamine, ize ... 14% Witkine 40 Tudor, 6s, per box _. 30 CANNED FRUIT Apples, 3 lb. Standard 1 50 Apples, No. 10 __ 5 15@5 75 Apple sauce, No. 10 8 Ov Apricots, No. 1 1 75@2 00 Apricots, No: 2 _... 3 00 Apricots, No. 2% 3 40@3 90 Apricots, No. 10 8 50@11 00 Blackberries, No. 10 8 50 Blueber’s, No. 2 2 00@2 75 Blueberries, No. 10 _- . 50 Cherries, No. 2 ..- 76 Cherries, No. 2 8 Re Cherries, No, 10 -.. 14 00 Loganberries, No. 2 -. 3 00 Loganberries, No. 10 10 00 Peaches, No. 1 1 50@2 10 Peaches, No. 1, sliced 1 26 Peaches, No. 2 ------ 2 75 Peaches, No. 2% Mich 2 20 Peaches, 2% Cal. 3 00@8 25 Peaches, 10, Mich. ~ 8 60 Pineapple, 1 sl. ----- 1 76 Pineapple, 2 sli. --.._ 2 60 P’apple, 2 br. sl. --.. 2 40 P’apple, 244, sli. ---- 3 00 P’apple, 2, cru. -.--. 2 60 Pineapple, 10 cru. -. 9 Gf Pears, No. 8 Pears, No. .2% ------ 60 Plums, No. 2 _. 2 40@2 50 Plums, No. 2% -2 90 Raspberries, No. 2 bik 8 25 Raspb’s, Red, No. 10 13 50 Raspb’s Black, No 0 oo 12 60 Rhubarb, No. 10 4 75@5 50 Strawberries, No. 10 12 60 CANNED FISH Clam Ch’der, 10% oz. 1 35 Clam Ch., No. 3 -- 3 58 Clams, Steamed, No. 1 2 00 Clams, Minced, No. 1 3 26 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 0oz._ 2 50 Chicken Haddie, No. 1 3 76 Fish Flakes, small -. 1 35 Cod Fish Cake, 10 oz. 1 35 Cove Oysters, 5 oz. ~ 1 65 Lobster, No. %, Star 2 90 Shrimp, 1, wet ------ 2 25 Sard’s, % Oil, Key -- 6 10 Sardines, % Oil, k’less 5 50 Sardines, % Smoked 6 75 Salmon, Warrens, %s 2 80 Salmon, Red Alaska 3 75 Salmon, Med. Alaska 2 85 Salmon, Pink Alaska 1 85 Sardines, Im. %, ea. 10@28 Sardines, Im., %, ea. 5 Sardines, Cal. .. 1 65@1 80 Tuna, %, Albocore .. 95 Tuna, %s, Curtis, doz. 2 20 Tuna, %s, Curtis, doz. 3 50 Tuna, 1s. Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut 8 30 Bacon, Lge. Beechnut 6 40 Beef, No. 1, Corned __ 3 10 Beef, No. 1, Roast .-.. 3 10 Beef, No. 2%, Qua. sli. 1 35 Beef, 3% oz. Qua. sli. 2 00 Beef, 4 oz., Qua. sli. 2 25 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions, s 3 45 Chili Con Ca., 1s 1 35@1 45 Deviled Ham, s Deviled Ham, %s Hamburg Steak & Onions, No, 1 __... 3 16 Potted Beef, 4 oz. @ Potted Meat, % Libby 52% Potted Meat, % Libby 92% Potted Meat, % Qua. 90 Potted Ham, Gen. % 1 85 Vienna Saus., No. % 1 45 Vienna Sausage. Qua. 95 Veal Loaf, Medium __ 2 65 Baked Beans Campbells, 1c free 5 -. 1 16 (Quaker IS ae eS Fremont, No. 2 ....... 1 2b Smiger, No. 2 2 96 Snider, No. 2 2. 1 25 Van Camp, small _.._ 86 Van Camp, Med. -_-- 1 15 CANNED VEGETABLES. Asparagus. Green tips -. 3 16 No. 244, Large Green 4 60 W. Beans, cut 2 1 65@1 75 W. Beans, 10 7 60 Green Beans, 2s 1 65@2 25 Green Beans, 10s _. @7 60 L. Beans, 2 gr. 1 35@2 66 Lima Beans, 2s,Soaked 1 15 Ked Kid, No. 2 ---.-- 1 2 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 10@1 26 Beets, No. 3, cut -.-- 1 60 Corn, No. 2, stan. — 1 10 Corn, Ex. stan. No. 3 1 36 Corn, No, 2, Fan. 1 80@2 36 Corn, No. 10 -. 8 00@10 75 Hominy, No .3 1 00@1 15 Okra, No. 2, whoie -. 2 00 Okra, No. 2, cut -.. 1 65 Dehydrated Veg. Soup 90 Dehydrated Potatoes, Ib. 46 Mushrooms, Hotels -- 33 Mushrooms, Choice, 8 oz. 40 Mushrooms, Sur Extra 50 Peas, No. 2 65 No. 2, June ...-.....-_— ac Peas, No. 2, Ex. Sift. E. J ed No. 1, Peas, Peas, Ex. Fine, French 25 Pumpkin, No. 8 1 36@1 60 Pumpkin, No: 10 4 00@4 7 Pimentos, %, each 12@14 Pimentoes, %, each _ 27 Sw’t Potatoes, No. 2% 2 25 Sauerkraut, No.3 1 35@1 60 Succotash, No. 2 1 65@2 50 Succotash, No. 2, glass 2 80 Spinach, No. 1 -----— 1 25 Spnach, No. 2-. 1 60@1 90 Spinach, No. 3_- 2 25@2 60 Spiisich, No. 10. 6 50@7 00 Tomatoes, No. 2 1 20@1 30 Tomatoes, No. 3, 1 90@3 25 Tomatoes, No. 10.. @8 00 CATSUP. B-nut, small --------- 1 90 Lily of Valley, 14 02.-- 2 60 Lily of Valley, % pint 1 75 Paramount, 24, 88 ---- 1 4@ Paramount, 24, 168 — 2 36 Paramount, Cal. ----13 60 Sniders, 8 oz. -------- 1 76 Sniders, 16 oz. ~------- 2 56 Quaker, 8 0Z. -------- 1 26 Quaker, 10 0Z. ------- 1 40 Quaker, 14 0Z, ------- 1 90 Quaker, Gallon Glass 12 00 Quaker, Gallon Tin -- 00 CHIL! SAUCE Snider, 16 oz. -------- 3 30 Snider, 8 oz. ------- -- 2 30 Lilly Valley, 8 oz. -. 3 25 Lilly Valley. 14 oz. -. 8 26 OYSTER COCKTAIL. Sniders, 16 oz. -------- 3 30 Sniders, 8 oz. ------- 3 30 CHEESE. Roquefort Kraft, small items 1 Kraft, American -. 1 Chili, small tins ..1 Pimento, small > 2 Roquefort, sm. tins Camembert. #m. tins Wisconsin Daisies ---- Longhorn Michigan Daisy ------ 30 Sap Sago ------------ 38 Brick 28 CHEWING GUM. Adams Black Jack -_-- 65 Adams Bloodberry ---- 66 Adams Dentyne ___----- 65 Adams Calif. Fruit __-- 65 Adams Sen Sen ---_---- 65 Beeman’s Pepsin —--... 66 Beechnut Wintergreen. Beechnut Peppermint ~ Beechnut Spearmint --- Doublemint Peppermint, Wrigleys _. 65 Spearmint, Wrgileys _. 65 iuicy Crait 65 Wrigley’s P-K -.-.---- 65 Meno: 2 65 Teavermy 22000. 65 COCOA. Droste’s Dutch, 1 Ib._- 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 lb. 60 Chocolate Apples ---- 4 50 Pastelles, No. 1 -.-12 60 Pastelles, % Ib. ~----- 6 60 Pains De Cafe ----- _ 3 60 Droste’s Bars, 1 doz. 2 00 Delft Pastelles ------ 2 15 1 Ib. Rose Tin Bon moms —i1. 00 7 oz. Rose Tin Bon Bons 00 13 oz, Creme De Cara- Mae 2 ee 13 20 12 oz. Rosaces ------ 10 80 Ib. Rosaces __---- 7 80 14 lb. Pastelles -_---- 3 40 Langues De Chats -- 4 80 CHOCOLATE. Baker, Caracas, %8 ---- 37 Baker, Caracas, 4s ---- 35 COCOANUT Dunham's 15 Ib. case, %s and %s 48 15 Ib. case, %8 -------- 47 15 Ib. case, %8 -------- 46 CLOTHES LINE. Hemp, 50 ft. _.__ 2 00@2 25 Twisted Cotton, wet 3 50@4 00 Braided, 50 ft. ------- 2 25 Sash Cord _... 3 50@4 00 HUME GROCER CO. ROASTERS MUSKCGOR, MICE COFFEE ROASTED 1 ib. Package Moelneae 20 35 Taney 2 27 Quaker .2. 41 Nedrow ......._ 39 Morton House -- ---- 47 Rene 22 36 Roya: Cimb _..2-. 40 McLaughlin’s Kept-Fresh Vaccum packed. Always fresh. Complete line of high-grade bulk coffees. W. F. McLaughlin & Co., Chicago. Maxwell House Coffee. 1 4b. time 2 48 - i. tine 1 42 Coffee Extracts M. Y., per 100 __.-_- 12 Frank’s 50 pkgs. _. 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. -..... 7 00 Eagle, 4 doz. __-.._. -_ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. —. 4 60 Hebe, Baby, 8 do. -. 4 40 Carolene, Tall, 4 dos.3 80 Carolene, Baby -----. 3 50 EVAPORATED MILK Quaker, Tall, 4 doz._. 4 80 Quaker, Baby, 8 doz. 4 70 Quaker, Gallon, % doz. 4 70 Carnation, Tall, 4 doz. 5 15 Carnation, Baby, 8 dz. 5 05 Oatman’s Dundee, Tall 5 15 Oatman’s D’dee, Baby 5 00 Every Day, Tall --.. 5 00 Every Day, Baby -... 4 90 ret. Tan - § 15 Pet, Baby, 8 oz. -..... 5 05 Borden’s Tall ....... 5 15 Borden’s Baby -.--- -~ 5 05 Van Camp, Tall —.--- 4 Van Camp. Baby --.-- 3 75 CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, $06) 76 00 Worden Grocer Co. Brands Master Piece, 50 Tin. 35 00 Masterp’ce, 10, Perf. 70 00 Masterp’ce, 10, Spec. 70 00 Mas’p., 2 for 25, Apollo95 00 In Betweens, 5 for 25 37 50 Canadian Club 5 00 Little Tom. _..._.____ 37 60 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Webster Cadillac _._. 75 00 Webster Knickbocker 95 00 Webster Belmont._ 110 00 Webster St. Reges 125 00 Bering Apollos -... 95 00 Bering Palmitas -. 115 00 Bering Diplomatica 115 00 Bering Delioses __-. 120 00 Bering Favorita __-. 135 00 Bering Albas -_---- 150 00 CONFECTIONERY Stick Candy Pails Stanterd 16 Pure Sugar Sticks 600s 4 20 Big Stick, 20 lb. case 20 Mixed Candy Kindergarten --.----- 2 Se ispener 2 14 x. i Oo ae French Creams -- ----- 16 Paris Creams -----.--.- 17 Grocers _..... oa Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 75 Choc Marshmallow Dp 1 70 Milk Chocolate A A 1 80 Nibble Sticks 1 85 No. 12, Choc., Light — 1 65 Chocolate Nut Rolls — 1 85 Magnolia Choc -----.. 1 26 Gum Drops Pails ARABS -- 16 Champion Gums -.... —- 16 Challenge Gums --...- —. 14 Mavyorite 220 19 Superior, Boxes __------ 23 Lozenges Pails A. A. Pep. Lozenges 17 A. A, Pink Lozenges 16 A. A. Choc. Lozenges 16 Motto Hearts -.----~- 19 Malted Milk Lozenges 21 Hard Goods Pails Lemon Drops --------- 18 O. F. Horehound dps. — 18 Anise Squares 18 Peanut Squares _.-.-.-. 17 Horehound Tablets __-. 18 Cough Drops Bxs Putmams 1 35 Smith Bros. __-------- 1 60 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 4 oz. pkg., 48s, case 3 40 Specialities Walnut Fudge ---.---- 33 Pineapple Fudge ------- 22 Italian Bon Bons --.-.. 17 Banquet Cream Mints_ 27 Silver King M.Mallows 1 35 Bar Goods Walnut Sundae, 24, Bc 176 Neapolitan, 24, 5c --.-_. 75 Mich. Sugar Ca., 24, 5c 75 Pal O Mine, 24, 5c -... 75 Malty Milkies, 24, 5c . 75 Lemon Kolis 15 COUPON BOOKS 50 Economic grade 8 60 100 Economic grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 60 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 10; DOKeS 02 4? DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice -. 20 Evaporated, Fancy -.. 23 Evaporated, Slabs -_--- 17 Citron 10 ib. box 2 40 Currants Packages, 14 oz. --.___ 19 Greek, Bulk, lb ~ ---~__ 19 Dates Dromedary, 36s -... 6 75 Peaches Evap. Choice ~--_--. 15 Evap. Ex. Fancy, P. P. 25 Peel Lemon, American -... 30 Orange, American ____ 30 Raisins Seeded, buik —... 9 Thompson’s s’dles blk 8 Thompson’s seedless, 15 O86. oe 10% Seeded, 15 oz. California Prunes 90@100, 25 lb. boxes__@06% 60@70, . boxes__@08 350@60, . boxes__@08% 40@50, . boxes._@10 30@40, . boxes--@10% 20@30, . boxes__@16 18@24, 25 lb. boxes_._@20 FARINACEOUS GOODS Beans Med. Hand Picked ._ 07% Cal. Limas 09 Brown, Swedish ----- 074% Red Kidney —.__-___. 09 Farina 24 packages ..------ 2 60 Bulk, per 100 Ibs. —.-- 06% Hominy Pearl, 100 Ib. sacks -- Macaronl Mueller’s Brands 9 oz. package, per dos. 1 30 9 oz. package, per case 2 60 3 60 Bulk Goods Elbow, 20 lb. Egg Noodle, 10 lbs. -- 14 Pearl Barley Chester —..-..._..... 4 50 000) — 41 00 Barley Grits ~--------- 6 06 Peas Scotch, Ib. ~.----. -— 06% Split, lb. yellow ------ 08 Split green -------- a. 68 Sage Hast India _....-.. 10 Taploca Pearl, 100 lb. sacks .. 09 Minute, 8 oz., 3 dos. 4 05 Dromedary Instant -. 8 60 FLAVORING EXTRACTS JENNINGS PURE FLAVORING EXTRACT Vaniila and Lemon Same Price %y oz. 1 25 1% oz. 2% oz. 3% 02. 2 oz. 4 OZ. 8 oz. 9 00 16 oz. 15 00 2% Ounce Taper Bottle 50 Years Standard Jiffy Puneh 3 doz. Carton ......._ 3 38 Assorted flavors, FLOUR Vv. C. Milling Co. Brands Lily White —--...... aa 9 90 Harvest Queen -..... 9 80 Yes Ma’am G . bee 8 FRUIT CANS F. O. B. Grand Rapids Mason Half pint _....... net 50 One pint —.--- a Ie One quart ............. 9 18 Half gallon -....- 13 15 Ideal Glass Top. Half Nine oo 9 00 One wint (25... . 9 30 One auart: —.....-..- 11 15 Half gallon -..--..--- 15 40 Eandoaliatanane’ » a é February 1, 1928 i MICHIGAN TRADESMAN 29 * ad GELATINE PARIS GREE N Pork Black Silk Pa ste, doz. 1 2 2 a Seige oe cg ee g1 Light hogs __-_______. 11% Emameline Paste, doz. 1 ce WwASENS POWDERS i A iia = «IS ----_----- ~_. 29 Medium hogs ________ 101% Bmameline Liquid, dz. 1 35 Bon Ami Pd, 3 dz. bx 3 75 a 1. £4 2s aan @7 Heavy hogs -.___.___- 104, WL & Ejquid, per dos. 1 40 [ON Am! Cake. 3 ds. 3 6 Zion Fig Bars : oo med. aos Radium, per doz. a 1 8&5 Brillo (tote cre rer r nen ee 85 ? — Butts | -—-.------------ 15 Rising ‘Sun, per doz. 1 35 ae 1 oe a ORS DELS cea ; x ‘ a ee OTE wranama, Of 5e 8 65 : a 4 ee a ee ere eT cranems, 24 Lares 3 aaa hele < . = % ee en bones _________ 06 — Vuleanol, No. 10, doz. 1 36 eer ut 100s ______ 4 00 Speeding Up : rings 10 a : ‘ 5 rol ust, 12 Lar 3 2 F ~ ri GENE Stovoil, per doz. ____ 3 00 Golden Rod, 24 of . = Cooky Sales mex, 2 dow, 4 50 ‘ , > a Berrene Pork SALT a i a Laun., 4 dz. 3 60 Oe from Your _ , . lear Back __ 25 00@28 00 Colonial, duster Sox, 54 —.... 375 Bile sar alcatel . roe Gat Clade ages te Cnet thie 12 tat 26 ox., 1 doz. case _. 6 00 > = Diy Salt Meats Colonial, Todized, 24-2 2 00 stoi ha een ain = ee ae % oz., 4 doz. case__ 3 20 S Bellies __ 18-20@18-19 Med. No. 1 2 60 Sai 40s -----_----- 3 20 Baking. Ind ; Pod doz. free with 5 cases, Med. No. 1, 100 ‘tb. “be. 85 Rub N hg ge er 25 ate rrabriend 0, 8 das. 2 85 oa Farmer Spec., 70 Ib. 95 i Mars. 144, 10 Minute, 3 doz. _____-_- 4 05 Bel Car-Mo Brand ure in tlerces . 19 Paékers Meat 50 Ib &7 Buh Na Mosk on Ek 3 85 Plymouth, White ____ 155 24 1 Ib, Tins 60 Ib. tubs -__.advance % Crushed Rock for ice Rub No More, 20 Le 4 00 Quaker, 3 doz. __-__- 55 8 oz, 2 do. in case__ = ba _ ----advance % cream, 100 Ib., each 75 a bppiiaaba ah TEA * —< . pails __._-advance 20 1 oem eoee 3 85 iss su ee - 10 Ib. pails “-~advanee % Butter Sait, 260 ib. pol. 424 sani Fiush, i dos. —_ 2 25 Japan » pails -------~_--. . pails __-advance 1 Baker Salt, 280 ib. bbl. 410 Sonving oe 315 Medium 27@3 Pure, 30 lb. pail 3 lb. pails _.._.advance 1 ‘ : i ' 0 Soapine, 100, 12 oz. _ 6 40 Chaise 2 ‘ as bone 36 gr "= PETROLEUM PRODUCTS. Compound tierces ____ 13% 35" a ike per hae ns é0 oe ae fas S488 Pure, 6 oz., Asst., doz. 95 From Tank Wagon. Compound, tubs -____ 14% 50, 3 lb., per bale ae Swale 3 a Earge _ 480 No. 1 Nibbs 54 Buckeye, 18 oz., doz. 200 Red Crown Gasoline 11 28 Ib. bags, Table 42 Ss ca ae 7 20 1 Ib. pkg. Sifting 13 Rea G -- Sausages Old Hickcot -- Sunbrite, 72 doz. _... 4 00 es ed Crown Ethyl ~.---- 14 Goloena 14 ckcory, Smoked, Wyandotte, 48 4 75 Gunpowd JELLY GLASSES Solite Gasoline -_-__-~- Mite 13 6-10 Ib. ----_----__- 4 20 ee ai. 40 Brankfort: a 9 Rancy eo ie 8 os. per doz. ------_. "i In Iron Barrels Pork eee SPICES ee " Perfection Kerosine _. 13.6 V&@! ------------------ 19 Whol : Ceylon OLEOMARGARINE Gas Machine Gasoline 37.1 Tongue, Jellied ---__. 35 Ailantce. i ere «CC Pehoe. mandiagy —__., -- 51 Van Westenbrugge Brands Vv. M. & P. Naphtha 19.6 Headeheese = 16 = - Gove, dansihar oe ea English Breakfast ugg! es - Cassia, Canton ______ 29 Congou, Medium —____. Carload Distributor ISO-VIS MOTOR OILS Smaked Mente ORTO Cassia, 5c pkg., doz. Out Congou, Choice ____ 35@36 oo ln: fron Bancels oe Cer. 14-16 Ib, @24 SS oo Ginger, African .-____ @19 Congou, Fancy __-_ 42@43 - | Light ea ae . Skinned : UT . Ginger, Cochin {2 . @25 Oolong : hee ee ; ae @23 Sy Mace, Penang _ 39 j G- fo ~~aaa2e-n=---- a Ham, dried beef = Mixed, No. 1 _...__- ou fo -_ 39 paint Ee on ee i Pet rie ig ~~~----~=- @3 3S Mixed, Se pkgs, doz @4h Fancy 45 HE as y ----------- . Ce ort Haine -- @17% = Hatiiegs, a 0dllUlUlc eee 50 ; 3 Nutmegs, 105-1 10 _ @59 TWINE st OFM, Hams S D4 ¢ oe Hams ---------- 2 — Pe ’ a D Sb ag Best Toow's olarine Boiled Hams ___- . = S Byer, Piack __.... @416 Corian, 3 ply cone ____ 40 cae 3 he 21 ae Hams __-- @17 Pure Ground in Bulk Wool ‘4 oa pare > S Nucoa, 2 and 5 Ib. -. 20% 3acon 4/6 Cert. -_ 24 @34 Mike Gain Gas » 6 ply -----------~ 18 ‘loves, Zanzibar @45 VINE Iron Barrels Beef el " i GAR wi ” P ‘ Cassia, Canton _____ @28 . Ison gg tue 5.1 Boneless, rump 28 00@30 00 ee eee Ginaer, Corkin OW, ee a 26 leo Medigm oo 51 Rump, new -_ 29 00@32 00 Yodized, 24, 2 Ibs. ___- oa wea @32. Wi e Wine, 80 grain. 26 coe eee 24 it les 6.1 5 er oe _——— Moe faa ag lite Wine, 40 grain__ 20 “Heed eal ag EO 18 pecial heavy -.-.--.- BY Reet Pepper, Black @55 wic Special Roll ~--------- 19 Extra heavy -.--. 5.1 it es see pee Nace: ogee Ne 6 ne = Polarine _ Rl poe er ee ‘ Pepper, White ___ @72 No. 1 pod ae oa = ransmission Oil —... 65.1 ene | Pepper, Cayenne __.. @36 No. 2. pe oer MATCHES Finol, 4 oz. cans, doz. 1 50 RICE Paprika, Guanieh oe @s2 No. 3 a gross __.. 1 50 Swan, W446 4 50 Lh ent 8 oz. cans, doz. 2 25 Fancy Blue Rose ____ 06 Peerless ha a , by flamed, 1k oe 8 ack - ae = Haney Head. 2 0734 Seasoning Rochester, No. °° doa. 50 Searchlight, 144 box-- 575 Parowax. 20. 1 Ib. _. 2 Broken -__--_-__-_-_- 0 Chili Powder, lic 135 ‘ochester, No. 3, doz. 2 00 Ohio Red Label, 144 bx 4 20 a oe Celery Salt, 3 oz. sagg.:«Cis«R #9 Der Cos a Qhio Blue Tip, 144 box 5 70 ROLLED OATS aia. «6 as dues Dhio Blue Tip, 720-1 4 25 = = Silver Flake, 12 New Onan Sait 1 35 WOODENWARE ue Seal, 144 _------ OF pregrerermnren PrOOESS 2 35 Ganie 2 Baskets Reliable, 144 -__-_----- 4 15 IG Quaker, 18 Regular _- 1 Ponelty, 3% oz. __- 3 pe Bushels, narrow band, Gaderal, Mt 5 50 Ser near Quaker, 12s Family __ 2 70 Kitchen Bouquet ____ 4 50 wire handles —-_--.- 75 ' wotuon ~ Mothers, 12s, M’num 3 25 Laurel Leaves _______ 99 | Bushels, narrow band, Safety Matches i Str Nedrow, 12s, China _. 3 25 Marjoram, 1 oz. _...... 90 wood handles ____.. 80 Quaker, 5 gro. case__ 4 50 A ae Sacks, 90 Ib. Jute __ 3 75 Savory, 1 oz. _....... 99. Market, drop handle_ 90 i g Bison sie Epaeee, 1 S aa 90 ae snale handle. 95 SS umeric, 2 62, = GG a ; Gmtra 1 60 MOLASSES . Michigan Tea Rusk Co. omen large a 8 50 Molasses in Cans Brand. STA eee medium —._... 7 50 Dove, 36, 2 lb. Wh. L. 5 60 : shed ner ¢as6 _. 47 mere Splint, small -----_--- 6 50 8 rolls, per cas 2 25 Dove, 24, 2% lb Wh. L. 5 20 Semdac, 12 pt. cans 2.75 18 ceniens. ee 5 ae Corn Harr. & hie Dove, 36, 2 Ib. Black 430 Semdac, 12 qt. cans 4-65 36 cartons, per case._ 4 50 SOAP Kingsfurd, 40 Ibs. ---. 11% Barrel, 10 wal, cach. 08 owdered, 2 ? aoe — Dove, 24, 2% Ib. Black 3 90 3 SALERATUS i een A ee asa 6! Ce ee CS Dove, 6 10 Ib. Blue L. 4 45 ICKLES Arm and Hammer __ 3 75 + Lay White. 100 __ 405 Cream, 48-2 _ 4 80 Pails Palmetto, 24, 2% Ib. 5 76 : Medium Sour aa daos ioe ate cas ce Quaker, 40-1 _____ 2s OT a oe eS _u 2 6e i 5 gallon, 400 count -. 475 Granulated, bbls. ____ 1 39 Fels Naptha, 100 box 5 50 Gloss 14 at. Gatvanteed ig 3 2 NUTS—Whole Granulated, 60 Ibs. cs. 160 Flake White, 10 box 405 Argo. 48, 1 lb. pkgs. 3 6 12 qt. Flaring Gal. Ir. 5 00 Almonds, Tarragona__ 26 Sweet Small Granulated, 36 2% Ib. Grdma White Na. 10s 390 Argo, 12, 3 Ib. nia 360 10 qt. Tin Dairy ____ 4 00 Brazil, New 0 27 16 Gallon, 3300 —.--.- $2.75 packages _._....__ 249 Swift Classic, 100 box 4 40 Argo, $75 Ib = ee =e oo Fancy Mixed -------- 25 5 Gallon, 750 —-..-._. 9 00 20 Mule Borax, 100 bx 765 Silver Gloss, 48, 18 _. i 4 se Mihecte Sicle 29 COD FISH Wool, 100 box ____.. Sa hiatic €: , k ’ ane % Mouse, Wood, 4 holes_ 60 Peanuts, Vir. Roasted 12% : Middles Jap Rose, 100 box 785 Tj ’ pkgs. ---. 5 85 Mouse, wood, 6 holes. 70 é Ss, ; 25% Hil Pickles = = oes SS 16% , <--- Siger 48-8 2 S60 \ te = . Peanuts, Jumbo, std. 17% Gal. 40 to Tin, doz 9 99 Tablets, % Ib. Pure -. 19% Hairy, 100 bex —.___ 00 Tiger, 50 Ibs --- Mouse, tin, 5 holes __ 65 Pecans, 3 star -__--- 20 r i Vennen -...... 1 40 Palm Olive, 144 box 11 00 g Ree 06 Rat, wood momen r reer me 1 00 Pecans, Jove oe 40 Wood ‘boxes, Pure __ 29% Lava, 100 bo —_.....__ 4 90 Rat, spring wooo en 1 00 Pecans, Mammoth -- 50 PIPES Whole Cod _... 1% Cetagen, uae Heol 5 00 CORN SYRUF Mouse, spring ______ 30 Walnuts, California __ 2 : : : ummo, 100 — alnu alifornia 6 Cob, 3 doz. in bx. 1 00@1 20 HERRING Boe tncart BL 2g Wen ‘ . on 1 cai ee ul Salted Peanuts | PLAYING CARDS, |. iced “Kins NOPTIME 4 gp, Grandpa, Tar! a0 ige. 3 60 Blue Haro, Novo, di. 3 43 Small Galvanized” —~ 7 60 aney, NO. 2 2-2. 14% a cuales wate doz. 2 = Mixed, half bhi, or 9 09° Quaker Ren edaitar : Blue Karo, No. "10 ; = Small Galvanized .._ 6 78 Shelled 0 eee Mixed, bbls, -. 02 00 Cocoa, 72s, box _... 2 85 Red Karo, No. 1% -_ 2 70 Washboards Almonds 68 Milkers, Kegs ___--__ 10, Fairbank Tar, 100 bx 4 00 Red Karo, No. 5, 1 dz. 8 71 Banner, Globe __.._ _ 5 50 wa. an. ' POTASH Milkers, half bbls. _. 10 00 Trilby Soap, 100, 10¢ 730 Red Karo, No. 10 "35, Brass, single -.---.-.. 6 00 125 Ib. oo ene 12% Babbitt’s, 2 doz. --__ 2 75 get bols, oo 8 00 Williams Barber Bar, 9s 50 ma Glass, single 6 00 so. be = oe Norway _- 19 9 50 Williams Mug, per doz. 48 imit. Maple Flavor pal a oe 8 50 -ecans Salte S C0 0 ee eat Bunch) ora 9 Eur 2 (Ceriess __.... 7 60 Walnuts sence ONES s FRESH MEATS Cut Euneh 2220 . 6h CLEANSERS Grameen ~ 2 dz. 315 Northern Queen -___. 5 50 AINUEA oo ee Genel 10 ih tou 16 » NO. 5, do. 441 Universal 7 25 meat - Orange, No. 10 ___._. Cy eee = aig — Top Meets & Het, 38 iy po Gee ee Maple. 18 to. Batter 0 one Suc oz. .-. 6 47 Good St’rs & H’f. 154%@19 oT Green Dabal Rac ce ih me © 6a Quaker, 3 doz. case _. 350 Med. Steers & Heif. 18 Mackerel a 17 in, Bottles Libby, Kegs, wet, lb. 22 Com. Steers & Heif. 15@16 Tubs, 100 Ib. fncy fat 24 50 Maple and Cane 19 in. Butter _W_~-~ 35 00 Veal Tubs, 50 count 2... Kanuck, per gal 1 50 OLIVES a a s Pails, 10 lb. Fancy fat 3 0 : Te . k we PAPER ote Bae 10 ‘Op | -~~-~--------------- 2 ‘ibre, Manila, white_ Balk, 5) gal eee 2 go Good —--—-------------- 20 White Fish a a a Se on Sa fel tee hh 19 Med. Fancy, 100 Ib. 13 00 Walche. per gal. .. 250 Butchers D. F. ---... 06% Pint ats, ance re 3 00 \.amb SHOE : i eT ce ws 07% 4x dar pita, Ca : BLACKENIN Xraft Stripe ---------- 09 5% oz. Jar, pl, doz.160 Spring Lamb ---------- 24 2 in 1, Paste, doz. i I & bed hapmienay x @u on. Jar, plain, don. 8 | GOOF. ------------—---—- 23 &. Z. Combination, dz. rc a ee = SS YEAST CARE Moana 22 z. 1 85 wea & Perrin, small__ 3 35 fe, 3 7 20 oz. Jar, - do... £26 “cGiem § --------------—- Dri-Foot, doz. 2 00 Pan Macic, 3 doe =... | 2 70 3 oz. Jar, Stu., doz. 135 Poor ------------------- 5 Gites tos ee ee 160 Sunlight, 3 doz. - 2 70 ee ee eee oe -- 1 35 Royal Mint. 2 40 ; + --a2- 6 oz. Jar, stuffed, dz. 2 25 Shinola, doz. 90 Tob 9 Sunlight, 1% qdoz. .. 1 35 9 oz. Jar, stuffed, doz. 3 50 Mitton 8 ee ee ODaSCO, 4 OZ, __---__- 425 Yeast Foam, 3 doz. __ 2 70 12 7 Stuffed, Good 18 She You, 9 oz., doz. 270 Y¥ ox Jar, Stuned, |. ees STOVE POLISH At te o : east Foam, 1% doz. 1 35 ee 4 50@4 75 = ~------------- 16 Blackne, per doz 1 35 A-1. een ee : 2 *” on. Jar. Soe dz. 79 Poor .----_-— 18 Black Silk Li a er ee YEAST—COMPRESSED q . 140 80 can cases, $4.80 per case Caper, 2 0%. -------_-. 330 Fleischmann. per doz. 30 30 ERROR OF SUPER-SELLING. Volume of Business Not True Index of Success. “We are through sending out a 5- ton truck to deliver a carpet tack. “We will not send a salesman 150 miles for a $15 order. “As wholesalers we have cut down the variety of merchandise handled un- til now we have eliminated all but the hardware items. These, with few ex- ceptions, show us a profit. “In short, we have ceased to wor- ship at the shrine of volume. “In the future we will not try to sell everybody, everything, everywhere. It can’t be done! At least, we found that we couldn’t do it profitably. “We are in business to stay—pre- pared for the long haul!” The speaker was Lewis H. Bronson, of Bronson and Townsend, hardware wholesalers of New Haven. Throughout the country wholesalers and retailers are beginning to wonder if the volume of business done is the true index of success. What others dreamed of, this firm did. It started several years ago to cut off one-fifth of the manufacturers from whom jt bought. It cut down the number of varieties handled by one- third. It clipped off 30 per cent. of its sales territory. And, most startling of all, it crossed over one-half of its customers from its books. It did so fearlessly, with eyes open, and looking ahead. This retrenchment—this decision to make an efficient little business rather than a big business—brought results. This apparently reckless slashing of business resulted in a queer thing, a sort of paradox. It reduced the vol- ume and scope of business done, but it increased the net profits by more than one-third. . Refusing to go after cash orders when you know they are there is heresy to this age which puts such emphasis on super-selling. Mr. Bron- son’s company came to the absurdly simple conclusion ‘that it was ‘better to let his competitors have the unprofit- able business. I asked Mr. Bronson if he wouldn’t explain some of his busi- ness philosophy. Any man who turns down orders and makes money by it is worth listening to. “We are in business to sell hardware efficiently. We have always believed in ‘old-line’ distribution, that is, manu- facturer to wholesaler to retailer. These three links in the distribution chain have a common aim. They all want to make the consumer buy and then buy again. There is no true profit for any one of the three until a customer makes his second purchase. “We believe in branded goods, but not merely because they are branded. Efficient merchandising, of course, means getting an article into the con- sumer’s hands cheaply and easily, but with no sacrifice in quality. We be- lieve that a hardware store should be a hardware store. They are our natural customers. Too many are a little of this and that and something else. We have quit selling to retailers in other lines who introduce only one or two items, thus competing with our best customers. ae anna an MICHIGAN TRADESMAN “No sale for us is a good one unless it keeps the cost of distribution down. We can’t make a carpenter use two saws where he hhad one before. “The idea that mass production keeps the unit down is true. The idea that mass action—doing things in a big way—is invariably good, is not al- ways so true. Mass distribution adds to the consumer’s price as the selling gets more forced and more expensive. He has to pay the price of ‘being sold’, and he can’t do it past a certain point. Too few men in business realize that the cost of production is only a very small item in the retail price of mass merchandising. Henry ford has done business a lot of harm by selling his idea of large-scale operation so suc- cessfully. \ “Only recently has the plainly mark- ed price been universal among retail- ers. The twentieth century, generally speaking, brought a close to the idea that every retail transaction should be a bargaining process. A retailer offers John Smith and me the same suit for the same price. Wholesalers haven't come to do this on a very large scale. We have, because we found that it paid, once our customers understood it, to offer a keg of nails to all at the same price. They are quite sure that none of their competitors are getting price concessions from us. This works an occasional hardship when a com- petitor cuts a price, but we remind our customers that a house that features ‘leaders’ will make up that absence of gain by boosting the price on some- thing else. No man can buy bargains always any more than he can always get something for nothing. “We tell our regular customers what it costs us to do business. We tell them we are in business to make money. We will give them the com- plete cost figures for, let us say, twelve lawnmowers. We tell them that we think 3 per cent. is a fair profit for us. They are, of course, at liberty to com- pare these figures with any other data they get from other houses. No other firm or group of firms can offer them better prices consistently. “Tf they will go along with us on this basis and give us their business over some time, we tell them that we believe that the loyalty to our house should have a financial return as long as that loyalty is kept working for our company. Our invested capital pays us when it works for us. Customers’ loyalty pays them when it works to our advantage. We are paying regu- lar dividends to many of our customers. “By considering our business a lab- oratory, we found that we could make our cost figures mean something. For instance, we sell to a certain group of merchants in a certain territory. We found that, to appraise it best, we should look at it with the eyes of a buyer rather than of a seller. Our sales cost money. In a literal sense, we buy them. It is easier somehow for a buyer to think of costs than it is for a seller.” Two anecdotes they tell about this house seem to me to say a lot. Some years ago a Springfield man decided to start a hardware store with his savings of $2,000. He stopped in to buy his complete stock from this company. They told him that they were glad to get the order. Initial or- ders of the type are “plums” to any wholesale house. They asked the buy- er why the chose them. The prospec- tive customer replied that they had a reputation for honesty. They thanked him by saying that they liked kind words as well as anybody. The whole- saler went on to say that they would probably show him that they were honest. He was asked to describe his set-up, what he epected it to cost him to do business, etc. When the figures were completed the ‘firm refused the order. He protested that it was cash, that there was nothing to lose. The company’s reply was that under his plan the buyer had something to lose, and that, even though the order was a big one, they would not start a man on the road to bankruptcy. This man then made his purchase from a rival. Eight months later he failed. Also I heard a story about a stand this company had taken during a re- cent New England building boom. Nails were selling in Boston for $6.50 a keg, but Mr. Bronson’s company continued to sell them for $4.50 per keg, which included their profit. By refusing to raise the price $2 the firm failed to realize a possible net profit of nearly $90,000 in six months. I had heard of men who refused to cut their prices, but seldom had I known of anyone who refused to raise his price when others were doing it. So I asked Mr. Bronson if this method of doing business satisfied him. “Oh, yes; it does,” he said, “it pays in the long run. “The next year there was a sharp slump. Everyone cried, ‘What’s the matter with New England? and our competitors dipped in the red ink. We had one of our best years.”—William Boyd ‘Craig in Nation’s Business. ———-+ 2. Lean and Moderately Fat Beef. In writing and talking about beef some writers and talkers do not seem to fully understand just what is pre- ferred by the consuming public, or do not express themselves so that they are fully understood in the trade. There is a great distinction between lean and fat beef. Lean beef refers to beef that possesses practically no fat either on the surface or through the muscles, while fat beef possesses a great deal of fat on the outside, through the muscles and in certain internal sec- tions. A moderate amount of fat is highly desirable in beef because its presence causes the beef to be juicy, tender and very palatable. Entire ab- sence of fat leaves beef dry, tough and lacking in flavor. Sufficient amounts of fat in beef add to its dietary and health sustaining qualities. ‘Surplus fat is considered wasteful by cattle producers, since the fat in such cases causes the beef to be discriminated against in the markets where it is bought and sold. This is largely due to the fact that raw fat usually sells lower than the other edible parts of the animal carcass. Some years ago when raw fat and the relatively lean muscles sold somewhere near the same price there was less discrimination February 1, 1928 since there was less waste to the re- tailer who had to trim it from the other meat and sell it separately. Light- weight steers and heifers, even when finished on grain until they possess choice qualities, do not usually carry excessive fat; or at least they may possess highly satisfactory quality when they do not. The ideal steer or heifer carcass, to meet modern demand is what may be termed a scientifically produced product. Sufficient fat must be deposited through the muscles to give the meat tenderness, flavor and general palatability, but must possess minimum waste fat. The deposits over the kidneys, around the lumbar sec- tion, and on the outside must be suffi- cient, but mot excessive. Strictly speaking, fat cannot be considered waste. All animal fats find utility for food or for industrial uses: and so little if any is wasted, but if fat is excessive- ly produced and adds to the cost of the muscles consumed as meat the money loss is considered a financial loss to dealers and consumers, and, therefore, waste from a monetary point of view. No man can produce great things who is not thoroughly sincere in deal- ing with himself.—Lowell. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. WANTED—Experienced grocery clerk, good at window trimming and sign writ- ing, capable of taking charge of large store. Offers big salary to right man. Write A. H. Eddy, Sault Ste. Marie, Michigan. 765 FOR SALE—An 1 up- to-date stock of dry goods, men’s furnishings, underwear, hos- iery, etc.; also fixtures, counters, show cases, safe, ete. Will sacrifice consider- able for a quick sale. Reason for selling, engaged in another business. Address No. 766, c/o Michigan Tradesman. 766 FOR SALE—The ONLY hotel and good eating place in county seat of St. Joseph county, Michigan. Low overhead; fine in- come property. Snap this quick. Modern. Come and see, or write W. L. Klesner, Centerville, Mich. 767 GROCERY STORE FOR SALE—A good, going business, operated on a strictly cash ‘and carry basis. I own stock, fixtures, and building. Good living rooms in connnection. Town of 1,200 population and no chain store competition. This business will stand close investigation. Address No. 760, c/o Michigan Trades- man. 760 WANTED—Capable salesman t6 cover Michigan with nationally advertised brand of hosiery and underwear, as a main line or side line, for an established Detroit wholesale distributor. Give your experience, references, and salary ex- pected. Address No. 762, c/o mchics® Tradesman. 62 FOR SALE—Old age compels owner to SACRIFICE price on a COMPLETELY FURNISHED forty-room hotel. Fine lo- cation. An OPPORTUNITY for a hust- ler. Lewis McKinney, Bangor, Mich. 763 FOR SALE—Drvg store. On account of death, I am offering for sale an old established drug store, with or without building, in a good, live manufacturin : and farming town. "Address No. 755, c/o Michigan Tradesman. 755 FOR SALE CHEAP—Stock | “of ‘shoe3 and rubbers. In business only one year. Reason for selling, loss of wife. ‘ R Gaymer, Albion, Mich. 756 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. _LOUIS LEVINSOHN, Saginaw, Mich. | Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Michigan. 566 FOR SALE—General store, glazed tile, 24 ft. x 82 ft., stock of goods and fixtures. For particulars, write us. Nelson Broth- ers, Chase, Michigan. 744 Ee Ee February 1, 1928 Salesmansh'p, Teas and Some Other Things, Including Kroger. (Continued from page 20) and practice in the art of tea blending. Further in connection with the sale of certain large blocks of stock recent- ly in the Kroger Chain, reported in the press, this should be noted: That said stock in its total amount does not transfer control from the inner circle of Kroger folks to the purchasing public. The original powers control and will control the company. That is a good thing for the new Participants in the company’s earnings. Certainly it is better to have success- ful control continued than to experi- ment with new, untried directors. The new stockholders can feel security un- der such an afrangement which they could not feel if amateur, figurehead— maybe swelled-head—management was installed. This is a fair example of how men who have built up strong, successful organizations can sell them out and yet keep them. For the Kroger folks will receive—or have received—for the share they sell to the public a sum sufficient to compensate them well for their entire life-work; yet control of the company and fully half the future earnings—probably considerably more than half at that—remains right in their hands. Here, then, is a presently common instance where the ancient proverb fails. It was said that you cannot eat your cake and have it. But the Kroger folks have eaten their cake in full— and yet retain it. But why have progress if we cannot improve on ancient ways and accomplishments? Paul Findlay. —_~>++___ Harsh Words To Housewives. The high death rate from diseases caused ‘by contaminated air should call attention to the pernicious and filthy practice of women in this city of shaking mops, rugs and bedclothes out of windows. This condition has reached the point where the decent citizen must either ‘be continually quarreling with his neighbors or keep his windows shut and grin and bear it. Across the court from me is a wo- man with a mop about two feet square, which she pounds against the fire escape, setting loose a cloud of dust that fills the air, penerates into the homes of her neighbors, settles upon their beds, their food, their persons, and is breathed into their lungs and those of their children. The same to the right of me, the same to he left of me. Venture to assert your rights and ask one of these creatures to de- sist, and she tells you to mind your own business. Reporting her to the Board of Health does not stop the nuisance. In a certain hospital of this city lies a young woman, dying a slow and agonizing death of a loathsome skin disease, mysterious, incurable, ‘but traced to the breathing of dusty, germ- laden air. When she is released from her misery and starts to the grave, no doubt, some of the mop-shakers will contribute a tear and a flower, but never stop their careers of malicious des‘ruction. In the meantime, hos- MICHIGAN TRADESMAN pitals are multiplying and the unthink- ing public contributes thousands of dollars to those already established, so that “the poor” may be taken cate of when sick. Is it not time somebody gave a thought to eradicating some of the catises of illness? Years ago, when the wometi—some women—were clamoring for the vote, a magazine article written by a prom- inent suffragette enumerating the many blessings to be obtained through the franchise mentioned the fact that it would give women thé power to con- trol the street sweeprs, so that dust would ‘be eliminated. Such _ infinite piffle! Now the women are organized into “associations” and think when they hold meetings and discuss ques-~ tions as vague and far-off as the stars of the Milky Way that they are doing something. They love high-sounding titles for their clans. It is the National this and the international that. Why pot organize one more and call it the National Association of Anti-Mop- shakers? In matters of health and sanitation the United States stands tenth among the countries of the world. Sober re- flection on that statement should take away some of the egotism and com- placency with which we appoint our- selves as saviors of the souls of the heathen and bring home to the women of this country the shock of realiza- tion that they are deliberately ignoring their first great duty—to themselves and to mankind. Laws are made for the greatest gcod of the greatest number. Men spend days and nights inventing new machinery and methods by means of which the home may be kept clean and sanitary, without dumping one’s mess onto the premises of his neighbor; but the women won’t use them. They heven't the gumption even to put oil on the mop. Una Le Creer. —_22->—____ Pickles, Relishes and Sauerkraut. The matter of attracting trade—get- ting customers into the store—is one that concerns every meat dealer. To do this, variety, quality and service are essentials. For the meat dealer this is particularly true. To the right and to the left he sees grocery and delicatessen stores making bids for his customer’s dollar and to properly and adequately meet this competition he should stress the fact that his stock offers variety—not alone of meats, but of related merchandise. There are markets and markets, but the real market is the store which sup- plies the housewife with everything required for the table. Many markets have not the facilities for this. How- ever, each one should carry some. ex- tras. Notable among these are prod- ucts that go with meat, as relishes or condiments. Pickles, relishes, sauer- kraut, and the like are enjoyed by every diner—are healthful—and give an added zest to the meat. Further, they are used by almost every family and their use may be further extended through a judicious word from time to time. “How about some corned beef and sauerkraut, Mrs. Smith?” enquires Mr. Marketman of the housewife undecided on just what to buy. “Let me put a few dill pickles in with your order would you rather have sweet pickles— or ‘how about chow chow?” and. so on. Such remarks make for constructive salesmanship. The products in ques- tion are related to meat as household needs and a profitable and easy trade can be worked up in them. —_+~-.—- Turtle. I’m hard, and I’m soft; I’m black, and I’m brown; I swim in the water; I walk on the ground, When I’m ready for winter, Do you know where I lie? Deep in the earth! My bed’s a mud pie! M. Louise C. Hastings. C Witietr-CHutsk1 & Co. < j INVESTMENT BANKERS Listed and Unlisted Securities. | 933-934 Michigan Trust Bidg. C GRAND RAPIDS, MICHIGAN fe J. CLAUDE YOUDAN ATTORNEY AND COUNSELOR Special attention given creditors proceed- ings, compositions, receiverships, bank- ruptcy and corporate matters. Business Address: 433 Kelsey Office Building, GRAND RAPIDS, MICHIGAN Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CoO. Grand Rapids. SAGINAW BRICK CoO. Saginaw. 31 SELL Ge Bott’s Kream FrydKakKes DECIDEDLY BETTER Grand Rapids Cream Fried Cake Co. Grand Raplds, Mich. Expert Chemical Service Products Analyzed and Duplicated Process Developed and Improved Consultation and Research The Industrial Laboratories, Inc. 127 Commerce Ave. Phone 65497 Grand Rapids, Mich. QUALITY Russ and COOKIES Grand Raplds, Mich. COCOA DROSTE’S CHOCOLATE Imported Canned Vegetables Brussel Sprouts and French Beans HARRY MEYER, Discittor 816-820 Logan St., Ss. GRAND RAPIDS, wcinican Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Link, Petter & Company (incorporated) Investment Bankers 6th FLOOR, MICHIGAN TRUST BLDG. GRAND RAPIDS, MICHIGAN Ship By Associated Truck GRAND RAPIDS, LANSING and DETROIT. Every Load Insured. Phone 55505 The Brand You Know by HART Look for the Red Heart on the Can LEE & CADY Distributor Henry Smith FLORALCo., Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 BIXBY OFFICE SUPPLY COMPANY GRAND RAPIDS, MICHIGAN MARTIN DOWD & COMPANY Audits-Systems-Tax Service Grand Rapids National Bank Bldg. Grand Rapids, Michigan I. Van Westenbrugge Grand Rapids . Truck Service Central Western Michigan DISTRIBUTOR ane Muskegon vee Sa ‘| Salad Dressing ‘‘Fanning’s”’ Bread and Butter Pickles Alpha Butter i Saralee Horse Radish | OTHER SPECIALTIES 32 Be Sure and Observe American Forest Week. This year, April 22 to 28, is Forest Week and we call your attention to ways in which we need to emphasize the usefulneses of the observance of that week. We need to take inventory of all reforestation now being carried on and of all that are waiting to be commenced. Our State Forester says, “Michigan should be thinking of State reforesta- tion in terms of millions of acres.” More first hand knowledge of refor- estation and understanding of its use- fulness will help to secure action that will provide ways and means of estab- lishing such State Forests. We pro- pose that the Michigan Forestry As- sociation secure information and pub- lish a statement of all reforestation projects where object lessons can be studied to aid in understanding of all phases of the need for and utility of forests of good timber trees. The idea is to have members and committees of the Michigan Forestry Association take up this plan and search out owners of reforestation projects who will keep their projects “on display’ that week and have placards put up to call attention to the various features in the nature of ob- ject lessons, so that visitors can un- derstand and be benefited by better knowledge of the usefulness of refores- tation. Among the people there is not generally enough of thorough informa- tion about forest building and for the State as a whole to make needed progress it is well to get as many as possible to go for study at first hand of the object lesson at various refor- estation projects. The Michigan For- estry Association will urge that people, old and young, go on excursions to these and study the actual processes whereby good quality tim- ber trees are established in areas in- tended for future forests. There are some projects with trees so far along in their growth as to be vivid object lessons when contrasted with an ad- jacent area that has been left without It may be that some site show- ing such a lesson in contrasts will be too far away for many to make such places care. a trip, but clubs, schools or a class- room could be represented by a re- porting delegate who could make a written report back home, that would have great educative value to all con- cerned. We urge the study of forest build- ing as worth while for the general, all round, development of each individual and sure to lead to greater apprecia- tion of the competitive activities of tree growth in all forests. We urge these studious forest ex- cursions as possible factors in helping forward community reforestation pro- jects and very helpful in the right un- derstanding of the need for State action. The State Forester says: “Michigan cannot long maintain her supremacy as a summer playground without building a broad and abiding foundation of forests.” What wwe urge is that old and young use observance of Forest Week as an to make these forest ex- to reforestation and stow incentive cursions MICHIGAN TRADESMAN away lasting impressions of forest building to stimulate their own ac- tivities if they have any land or resort lot on which to,plant; but over and beyond all that to qualify for a ration- al and comprehensive decision in favor of a thorough State policy. We need to understand that in our soil and climate there is a power to produce good timber trees if we safeguard that power and assure that it shall be prop- erly utilized. This is conservation of an inherent potential power of earth and Union Mortgage Company 6% Guaranteed First Mortgage Collateral Gold Bonds Both principal and interest of these bonds are guaranteed THE METROPOLITAN CASUALTY INSURANCE CO. OF NEW YORK : Capital and Surplus over $4,700,000 and Tota! Assets over $15,000,000. CENTRAL TRUST COMPANY, Trustee air and sunlight. When intelligently used it will be beneficial to the general welfare of all, from the youngest to the oldest, for generations to come. And that form of conservation tran- scends all other forms in the amount of widespread benefit to flow from it. It means valuable forest resources in case of need and at all times will be building for us a greater resort at- mosphere. Frederick Wheeler, President Michigan Forestry Asso- ciation, by indorsement on the bonds by Due 1937-1940. COMPANY AND BUSINESS February 1, 1928 Eight New Readers of the Tradesman. The following new subscriptions have been received during the past week: William Franz, Akron, Ohio. Warren Rankin, Mayfield, Ky. Abe Sembinsky, Saginaw. E. K. Jackson, Battle Creek. M. C. Osborn, Leroy. C. Glen McBride, Rockford. M. Starr Co., Detroit. Quaker Restaurant, Grand Rapids. Union Mortgage Company with paid in capital, surplus and reserves in excess of $1,800,000 is engaged in the real estate mortgage loan business and in the purchasing of first mortgages on improved city real estate. SECURITY These Bonds are the direct obligation of the Union Mortgage Company and are specifically secured by deposit with Central Trust Company, as Trus- tee, of approved real estate, first mortgages, trust deeds, and/or instruments of like legal effect, obligations of the United States and/or cash equal in aggre- gate to not less than 101 “% 7 APPRAISALS of the principal amount of the Bonds outstanding. Appraisals are made by independent appraisers approved by The Metro- politan Casualty Insurance Company of New York and Union Mortgage Com- pany. No first mortgage pledged as security for these bonds may exceed 60 % of the independently appraised value of the mortgaged property. The average mortgage securing all Bonds of this Series and issued to date is approximately $4,500. GUARANTY Each Bond of this Series will bear on its face the irrevocable guaranty of The Metropolitan Casualty Insurance Company of New Y ork. We Recommend These Bonds for Investment. Price, 100 and Accrued Interest, Yielding 6% | HOWE, SNOW & CO., Inc. NEW YORK — information contained herein is obtained from sources we regard as reliable and, while not guaran- teed, DETROIT Investment Securities GRAND RAPIDS CHICAGO we belleve it to be correct. MINNEAPOLIS SAN FRANCISCO : . qos ‘ ie ‘ ra » «< > - fe ae < “> * a i * - < f - | ‘ > o> « » jen a * fi is ey; & 4 o = x - 4 ‘ * < > 3 i» a 7 tb ae &., . ay é a * we ~~ i ¥ o> ‘ } * < t 7