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CePUBLISHED WEEKLY Gas TRADESMAN COMPANY, PUBLISHERSR—- a
) SOLES, SR ONL TSO SOC PDD REE OOO UNS ey
Forty-fifth Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 15, 1928 Number 2317

 

 

 

 

 

- : i
‘ , é
bs Walking in the Way
e To hold the faith when all seems dark, to |
keep of good courage when failure follows fail- |
a ure, to cherish hope when its promise is faintly

whispered,to bear without complaint the heavy
burdens that must be borne, to be cheerful
whatever comes, to preserve high ideals, to trust
> unfalteringly that well-being follows well- |
doing: this is the Way of Life.

To be modest in desires, to enjoy simple
pleasures, to be earnest, to be true, to be kind-
ly, to be reasonably patient and everlastingly
at 4 ‘ persistent, to be considerate, to be at least just,
) to be helpful, to be loving; this is Walking in
the Way.

Charles A. Murdock

 

 

 

 

 

 

 

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GRAND RAPIN

Frond?

 

Forty-fifth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

 

Gabby Gleanings From Grand Rapids.

Grand Rapids, Feb. 14—Berton W.
Rockwell, assistant manager of the
Kresge store in Kansas City, Mo., and
the son of Allen F. Rockwell, Secre-
tary of Grand Rapids ‘Council, is in the
city with his wife for about a month
visiting his father and mother. While
here Mr. Rockwell is going to have his
nose and throat treated by their family
doctor.

Harry C. Hoag, formerly in business
in Lowell, is now representing the
Elam Papeterie Co., of Vicksburg,
Mich., manufacturers of fine stationery,
in Michigan and Ohio.

The dancing and card party given in
the English room of the Rowe Hotel
Feb. 11, was a decided success, about
125 couples attending. There were
about 100 prizes given away and a very
good time was enjoyed by all present.

Two candidates were taken into
Grand Rapids Council Saturday eve-
ning, Feb. 4, Roy E. Bellaire, sales-
manager for Boss & Bellaire, and Jos.
Neuhauser, selling Mulehide roofing.

Preparations for the annual banquet
of Grand Rapids Council, to be held at
the Pantlind Hotel Saturday evening,
March 3, are going forward very rap-
idly. ‘The tickets are being sold very
rapidly and those members who ex-
nect to enjoy this banquet are advised
to make arrangements for their tickets
beforehand and not wait until the night
of the banquet and ball, as they are
very liable to be disappointed. Ar-
rangements have been made to enter-
tain 400 guests and when that number
of tickets are sold no more will be
available. The banquet this year will
start at 6:30 sharp. During the ban-
quet guests will be entertained by Bert
Hogan, the Dutch comedian, Marion
Lypps, daughter of Walter Lypps, who
will give several beautiful dances, and
the U. ‘C. T. male quartette. Claude
Goldner will lead the community sing-
ing during the banquet. Each ticket
sold will have a coupon attached and
immediately after the banquet, while
the floor is being cleared for dancing,
over 200 prizes will be awarded to the
holders of the lucky coupons. The
committee have promised to have a
3peaker of National importance, but
will not disclose his name, as they want
this part of the program to be a com-
plete surprise. Caskey’s orchestra will
furnish the music for the ball. The
committee are as follows: Clarence J.
Farley, chairman; Clarence C. Myers,
Walter C. Lypps., Harry C. ‘Coleman.

At a recent meeting of the Grand
Rapids Salesmen’s Club, Mr. Homer
R. Bradfield, who has been secretary
since the club started, made his annual

report and in connection with this read
a supplementary report which was so
good that we believe it will warrant
giving it in full as follows:

This club was born on Jan. 21, 1922.
It has functioned regularly: ever since.
It is well known throughout this com-
munity as a live organization. We are
listed among the active clubs of the
city and our help and co-operation is
ofttimes solicited by the different wel-
fare and philanthropic organizations.
So well known and established as a
going concern is this club that em-
ployers of salesmen often write the
club offering positions, large industrial
concerns and manufacturers are offer-
ing their own specially trained speak-
ers to the club. Transportation com-
panies are soliciting patronage from
our organization. Many of our mem-
bers are individually connected with
and represent the largest institutions of
their kind in the world and they admit
it and boast of it, and yet they treasure
and hold in high regard their mem-
bership in this club. Verily we have
from an infant grown until now we are
six years of age and rapidly coming
into our own.

The lines sold by the members of
this club run from cigarettes to camels,
from printing to Kelly presses, from
service to salad dressings, from lum-
ber to lip sticks, from cosmetics to
cocoanuts, from candy to cathartics,
and so on ad infinitum.

We are in fact a cosmopolitan ag-
gregation. We are the only noonday
luncheon club in the city which not
only welcomes the ladies with open
arms at all our meetings, but takes
them into active membership with us.
Verily, verily, we are setting the pace
for all other clubs of this city and
community in seeking education and
advancement along, not only the lines
of salesmanship but good citizenship
as well. This is attested to by the
caliber of speakers and entertainment
we secure for our meetings with their
inspirational, educational and enlight-
ening talks and addresses. Our aim
is high and our marksmanship is good.

Twenty-seven meetings were held
dur'ng this last club year and at twenty
different meetings a high grade ad-
dress was delivered. The other meet-
ings were taken up with other forms
of entertainment with a little business
mixed in.

The officers of this club in their
speeches of acceptance pledged their
loyalty and best efforts to the club
during the coming year and your sec-
retary, speaking for himself and the
other officers, asks for and expects
the continued loyalty and wholehearted
support of each and every member of
this club during this coming year, in
order that we all may have not only
Dieasure but profit therefrom.

Over three hundred people attended
the ‘Old Settler’s annual banquet given
at the Pantlind Hotel Monday evening,
Feb. 13. During the banquet old time
songs were sung and after the banquet
Captain Belknap introduced the daugh-
ter of Henry Pennoyer, a pioneer who
settled in Ottawa county in the early
‘50s and who later moved to Newaygo
county and was very active in settling
that county. This daughter presented
to the Old Settlers’ Association a solid
silver cake basket, which had been pre-
sented to her father in appreciation of
his activities, upon which was inscribed
not only his name, but the names of
several other men who had been

GRAND RAPIDS, WEDNESDAY, FEBRUARY 15, 1928

Pioneers in this section of the State.
Bishop McCormick and several other
people spoke and all recailed the
earlier days. Dancing was then en-
joyed until nearly midnight.

Frank C. Heineman, of St. Johns,
has engzaved to cover the Thumb dis-
trict for Chas. G. Graham & Co. Mr.
He neman has been employed the past
three years in the department store of
Fred C. Burk, at St. Johns. Five years
previously he was on the road in the
Thumb country for Carson, Pirie,
Scott & Co., of Chicago. He will make
his headquarters at St. Johns.

Frank Gerber, President of the Fre-
mont Canning Co., sailed from New
York Saturday for Northern Africa,
accompanied by his wife. They will
take a tr-p into the desert and visit
other Mediterranean points, returning
home via Paris, where they will spend
several weeks. They expect to be
home about June 1.

— >>> ____

Di-agrees With President Bailey on
Co-operative Buying.

Port Huron, Feb. 13—I would be
pleased to have any independent re-
tail merchant send me answers to the
problems which confront the retailer
to whom I allude in the following. I
would not have the worthy president
think that I take exception to his ideas
expressed n the Tradesman of Jan. 11,
1928, just for the sake of argument, or
that I know better or more than any
other retailer, but more to enlighten
myself in the matter of being able to
pay more money for stock to sell at
the same price as competitors. It cer-
tainly sounds ,ne to say, Iam going to
forget competition, pay regular prices,
get regular profits, depend on personal
acquaintance, friendship or personality
t- hold trade. Just how long would
the average retailer last? I and every
other independent retailer realize the
necessity of a wholesale distributing
company, ‘but why should we pay all
the profits to the wholesaler when he
himself offers all local chain stores
discounts on the merchandise they
buy?

It is possible for a man in business
who has trade large enough to buy
twenty-five or fifty cases of any com-
modity to take the stand of forgetting
competition, but let a small buyer try
to exist on buying ane case at a time
and pay list price.

I do not blame the wholesaler alone
for the present state of affairs. The
manufacturers are also to blame. They
are taking their brands out of the
regular channels and selling large
chain stores and large buyers direct,
giving them advantages over the small-
er store, and unless co-operative buy-
ing is established or the retailer can
compel the manufacturer to discon-
tinue said prices, I can see little hope
of forgetting competition, and unless
Congress enacts laws permitting manu-
facturers to maintain prices on their
commodities, giving everyone the right
to live and let live, I see no solution
of the problem, save that the inde-
pendents band together, not only in
cities, but in whole districts. Under
a State-wide association they can fight
fire with fire. The chain stores are
losing ground every day. The neces-

sity of establishing stores in every dis-
trict, many of ‘which are operated at a
loss, is causing no end of financial
trouble to them, and by the individual

Number 2317

being placed on an equal footing there

is no reason why he cannot hold his

own. How can vou or I pay one case

price on commodities and sell com-

petitive to jobbing prices?

Twenty-five Years a Retail Grocer.
a ge

Topics From Traverse City.

Traverse City, Feb. 14—Dr. Dick
Way has returned from a month’s visit
with friends at Los Angeles. He was
accompanied by his wife.

_Fred Dewey, of Big Rapids, is in the
city in the interests of the New Era
Association, of Grand Rapids. He is
taking up the old style certificates and
exchanging them for the new style
policies, containing all the desirable
features of the old line policies, besides
several new ones. He is meeting with
great success.

The daughter of Mr. Heater, local
manager of the Penny store, who was
operated on for appendicitis at the
James Decker Munson Hospital, re-
covered irom her operation sufficiently
to be able to be removed to her home
on S xth street Sundav.

A. W. Bartak, one of Traverse City’s
pioneer merchants, is confined to his
home by iliness.

All of the merchants of the city were
very busy last Saturday and. the
“Heart of Nature’s Playground” had
a very holiday appearance on_ the
streets.

Fred G. Heumann, who has conduct-
ed a merchant tailoring shop on Cass
street for over thirty-five vears, takes
a keen interest in things Masonic. He
is a 32d degree Mason and belongs to
the various branches of the order.
Masonry is his hobby and he has a
host of friends.

Dr. E. B. Minor, of the firm of Drs.
Way & Minor, leaves Feb. 20, ac-
companied by Mrs. Minor and son,
Donald, for an extended tour. They
stop at State College, Lansing, to pick
up the daughter, Miss Asenith Minor,
who is a student there. They are mak-
ing the trip entirely by auto, stopping
over at Niagara Falls en route to New
York City, where they embark on a
Cvnard line steamer for a cruise in the
West Indies, touching at Venezuela
and Panama and visiting the Bahama
Islands on their return. The trip will
take about four weeks.

Charles H. Coy.
—_>-+___
Solution of Farm Labor Problem Is
Believed Near.

Largo, Fla.. Feb. 10—What may
prove to be the long-sought solution
to the growing problem of how to keen
the farm population from migrating to
the cities and taking up the urban life
to the consequent detriment of our
country’s produce industry, presented
itself to the students of agriculture at
the fair recently held in this city. In
the county farmerette beauty contest
held in connection with the fair the
cup was won by Miss Mildred Allen,
St. Petersburg high school girl. Miss
Allen was garbed in abbreviated silk
overalls, while her competitors wore
the conventional blue denims.

—_+-.__

Four New Readers of the Tradesman.
The fol owing new subscriptions have
been received during the past week:
Grover’s Coffee Stores, Detroit.
Charles C. Blair, Grand Rapids.
L. A. Rose Market, Inc., Detroit.
Hotel Divine, Portland.

 

 

SUDDON SUMMONS.

Dr. Willard M. Burleson, the Eminent
Rectal Specialist.

Dr. W. M. Burleson died Monday
noon at his home on Plymouth Boule-
vard. He had not been feeling well
for some weeks, but attended to his
office work as usual up to the end of
last week. Sunday he drove about the
city with his wife. Monday morning
he could not be awakened by his wife
and medical assistance was immediate-
ly invoked. The cause of death was
attributed to dilation of the heart. The
funeral will be held at the Baptist
church Thursday afternoon under the
auspices of the Knights Templar.

Willard M. Burleson was born in
Saginaw, March 20, 1868. His father
was of Welch descent, the original
family of Burlesons having emigrated
to this country in 1635. Mr. Burleson’s
mother was of Scotch and Irish descent
she having been the daughter of the
late Dr. Spaulding, who was an early
practitioner ijn this city. When he was
6 years old the family moved to a farm
four miles North of Ovid, where
Willard remained until he was 14 years
of age. He then went back to Sag-
inaw and worked his way unaided
through the public schools. On the
completion of his school course he en-
listed as a regular in the U. S. Army,
being a member of the Sixth Cavalry,
which was then commanded by Gen-
eral Pershing. He served one year at
Fort Bayard and three years at Fort
Union, spending the remaining year in
Dakota, taking part in the campaign
against the Indians which culminated
in the death of Sitting Bull. While he
Was in the service he rose to the rank
of Sergeant and was recommended for
the position of Second Lieutenant. On
the completion of his five year term of
enlistment, in May, 1891, he was dis-
charged from the service and returned
to Saginaw where he took a business
course at a local commercial college.
His first employment was with Wickes
Bros., boiler manufacturers, where he
conducted the correspondence con-
cerning the sale of the boilers for the
office and apartment building which he
purchased for his business eighteen
years later. In 1896 he entered the
Saginaw Valley Medical College. On
receiving his diploma in 1899, he came
to Grand Rapids, locating at 147 South
Division street, entering in general
practice. He took up the study of
medicine with the idea of making a
specialty of rectal troubles, but felt
that it would be an advantage to him
to engage in general practice for a time.
In 1902 he gave up his practice and de-
voted his entire attention from that
time on to the profession he had se-
lected for his life work. He opened
offices over the Grand Rapids Savings
Bank, where he remained nine years,
when he removed to the battery of
buildings purchased by him for the
use of his business in 1911. The year
he started in business as a specialist
he treated about fifty cases. In 1915 he
treated over 3,000 cases. His treat-
ment was non-surgical, mild and effec-
tive and is accomplished by means of
electricity. No institution in the city
has given Grand Rapids a wider repu-
tation all over the world than the

MICHIGAN TRADESMAN

Burleson Institute, which attracts pa-
tients from Egypt, Australia, Siberia
and nearly every country on the face
of the globe. Dr. Burleson’s practice
has been to make his charges the same
in all cases. It goes without saying
that a great part of his work was of a
charitable nature. No one was ever
permitted to suffer if he could be re-
lieved by Dr. Burleson because he was
not financially able to meet the ex-
pense of the necessary treatment.

Dr. Burleson put three of his
brothers through college. Two of
them were associated with him in the
business, which will be continued with-
out interruption.

In 1911 Dr. Burleson and his as-
sociates purchased the two down-town
apartment buildings previously known
as the Wellington Flats. This course
was rendered necessary in order to
provide ample and adequate accommo-
dation for the patients of the Burle-

wes a Mason up to the 32d degree and
an Elk. He has no other fraternal
affiliations. :

Dr.- Burleson had three hobbies:
fishing, hunting and automobiling. He
was one of the most expert trout and

bass anglers in the country and had a

National reputation as a hunter of big
game, such as elk and moose.

Dr. Burleson attributed his success
to the certainty of cure in practically
every case and to the fact that his pa-
tients invariably became his personal
friends and pluggers. He always pro-
ceeded on the theory that a satisfied
customer is the best kind of a customer
and no one was ever turned away from
the institution feeling that he was not
completely cured. No money was ever
taken from a patient who could not be
permanently cured. In many cases un-
expected complications developed as
the treatment progressed, but in no
case was the patient asked to con-

 

Dr. Willard M. Burleson.

son institution. If all the patients of
Dr. Burleson were local people, they
could take the treatment and live at
home, but transients, of course, have
to establish a local habitation and Dr.
3urleson found it much more con-
venient for all concerned to have them
located near him, where they could be
under the constant supervision of the
3urleson operators, as to habits, treat-
ment and diet. These buildings were
entirely refitted and converted into a
homelike hotel which afforded the
Burleson patrons all the comforts and
convenience of a modern home.

Last fall the institution was moved
to the upper floors of the Morton Ho-
tel, which enabled the operators to de-
vote their entire time to the treatment
of their patients.

Dr. Burleson was married August 21,
1900, to Miss Mary C. Comstock. They
had a daughter, now married. The
family reside in their own home on
Plymouth Boulevard.

Dr. Burleson was a member of the
Fountain Street Baptist church. He

tribute any more money than he agreed
to pay at the beginning.

Personally, Dr. Burleson was one of
the most companionable of men. He
was a wide reader and an interesting
He was thoroughly
with the history of our
own times, as well as ancient lore, and
his opinion on historical matters was
highly regarded by those who know
how deeply he delved into the subject.
He was suave in manner and courteous
in his dealings with everyone. He
never intentionally gave offense and
never made an enemy unnecessarily.
His charities were broad and practical
and his dealings with his friends and
business associates were always mark-
ed by fairness and justice. He had a
hearty contempt for cant and hypoc-
risy and his keen mind enabled him
to instantly detect the bogus from the
genuine. Few men_ started at the
bottom of the ladder and attained the
pinnacle of success and retained their
poise as completely as Dr. Burleson
succeeded in doing.

conversationalist.
conversant

 

February 15, 1928

THE INDIVIDUAL BENT.

Students Too Often Restrained From
Freedom of Action.

“T don’t want to be in the spelling
class any more,” said little Charlie
Garfield, a boy of seven, to Miss Hall,
his teacher.

“Why, what’s the trouble?”

“I’m always at the foot of the class.
I never can learn to spell. I’m dis-
couraged.”

“Well Charlie, maybe spelling isn’t
your forte. What would you like to
do in place of it?”

“Let me wr-te something—write a
story.”

“Very well; but come into the spell-
ing class once more. I will not ask
you to spell anything.”

Later, the spelling class was called;
a dozen boys and girls responded and,
sure enough, Charlie was at the foot.
The teacher said, “Children, we will
not have the spelling lesson to-day.
I will tell you a story. All be seated
and listen to every word I say.” A
short story was graphically told and
the teacher said, “I want you to write
down this story the best you know
how for to-morrow, and use only the
words you find in the first five pages
in your spelling book. Your work will
be marked by your handwriting and
the perfection of the way you te:l the
story. Hand in your stories to-night.”

The next day when the class was
called, the teacher said she was quite
proud of the work, but she was
troubled in marking one story. Charlie
Garfield's writing was the best, and
he had told the story the best of any
one, but he had misspélled ten words.
“But you didn’t say anything about
spelling when you gave us the lesson,”
piped out a small voice from the foot
of the class. “Yes,” responded the
teacher, “That is what troubles me, and
I am going to leave to the class what
I ought to do.”

A bright, black eyed girl held up

her hand to be recognized.

“Well, Sara, what have you to say?”

“Didn’t you say ‘Charlie spelled ten
words wrong, and if so, those words
were not in the first five pages of the
speller and his story ought
thrown out.”

The teacher said the point was well
taken and ‘Charlie's story could not
compete. He was greatly humiliated
and shed many bitter tears. However,
Miss Hall had a session with him, the
result of which was that he saw the
great importance of correct spelling,
never objecting again to doing his
work in this class, and conquered his
weakness.

This incident from my boyhood
made a deep impression upon me as
an illustration of diplomacy in handling
a belligerent and discouraged child.

Eleven years later, I was in the
schoolroom as a teacher in charge of
eighty pupils, ranging from five to
seventeen years of age, and the work
covering the range of learning A. B.
C’s to conning equations in Algebra.
It was a country school, and the job
was anything but attractive. For-
tunately, it was a summer term and
there was the great out-of-doors to
help, and my early lesson in diplomacy
was mighty useful. In a number of

to be

 

 

 

 

 

 

 

 

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February 15, 1928

MICHIGAN TRADESMAN ° 3

 

instances, instead of antagonizing the
pupils who were dull and discouraged,
I sought something they liked to do,
to divert them from their lack of con-
fidence.

One boy of five could not learn to
distinguish the letters of the alphabet.
I sent him out to hunt different kinds
of leaves, and in his reports I found
he knew more kinds of oaks than I,
and acting upon his suggestion, I gave
him plenty of work he liked to do, and
at the end of the term, he could
identify every tree in the school dis-
trict, which was infinitely more valu-
able to him than to name the units of
the alphabet. I speak advisedly, be-
cause he made a successful farmer and
became an oracle in his neighborhood
concerning nature things. He has
often told me he learned to read be-
cause he wanted to know more about
the things he observed during this
term of school.

Compelled, as I was, to drive these
children out of doors to maintain the
interest in school, I builded better than
I knew in awakening a desire to know
about all the out-of-door things. I am
often reminded of the success of this
adventure by men and women who re-
call to me the incidents of that term
of rural school, from which they date
the beginning of interesting achieve-
ments.

It was the year after this experience
that I decided to go to college. My
immaturity of judgment is illustrated
by my feeling that I could not afford
to give four years to college life. I
must get to work at some remunerative
occupation. I confided in the principal
of the high school and showed him the
catalogue of the Michigan Agricultural
College, accompanied by this state-
ment: “Mr. Daniels, I want to go to
college and enter as far in advance as
possible. You know my work in high
school, which has not been completed.
Will you coach me for examinations,
in the two months I have, and help me
in my ambition?” He smiled and said,
“Tt is a fool thing for you to do. You
should know that time in colfege is not
wasted in preparation for life work.
Take your four years and have the
best time in your life. However, I
know you too well to even dream that
you will take this advice and I am go-
ing to have a lot of fun stuffing you
for college examinations, but you will
have the most strenuous two months
you have ever experienced or perhaps
ever will experience. Go to it and I
will guide you.”

I have made a lot of blunders in
judgment, but this was the acme of
stupendous folly. It was an immediate
success, for I creditably passed ex-
aminations in two years of college
work. But all this stuffing was of no
value. I could not understand that
the incidentals of college life were of
far more value than the curriculum. In
mingling with my fellow students and
becoming acquainted with my profes-
sors, I soon learned how little technical
examinations meant; how much there
was to get in college life for which
there were no examinations, and so I
determined to take another year in this
work of absorption.

I do not know if there is any record

of those entrance examinations, but I
do know, as a revelation of attainment,
they are absolutely meaningless. Mr.
Daniels often recalled this experience
during our long friendship and said it
was a triumph of his skill in using his
knowledge of college examinations for
a definite purpose of cleaning up on
them in a unique adventure.

These experiences, and many others
connected with our educational pro-
cesses, have led me often to question
if our teachers in all grades of schools
and colleges are not apt to emphasize
too strongly their own importance in
the teaching processes. Students pass
from one class room to another, and
from each they are given things to re-
member and are marked and examined
on what they can remember, as if facts
and the garnering of them were the
most valuable acquirements in school
life. The students are expected to
carry on a balanced ration of studies,
to the neglect of the one most im-
portant process—that of thinking.
There are so many lines of activity
that there is no time for real downright
earnest and successful thinking.

Learning to see things correctly and
upon the basis of accurate observation
to think things out to a finality are the
two great factors in our school
processes. Lumbering up the memory
with a great lot of stuff that we can
better leave somewhere and know how
to quickly turn to it, is a great waste,
particularly when the acquirement
stands directly in the way of rational
thinking.

In mingling with students and learn-
ing about their habits; in drawing out
the opinions of teachers; in listening
to recitations and their manipulation;
in sitting under discourses of wisdom
from educators who are intimately as-
sociated with the machinery of our
educational processes; I cannot help
but draw the conclusion that we are
liable to magnify the value of stated
methods of tuition and give too little
thought to allowing the individual bent
of students to have freedom of action.
In our judgments of progress and at-
tainment, we are led to draw erroneous
conclusions and make mistaken de-
cisions based upon surface indications.
We have multiplied the accompani-
ments of our school and college work
to such an extent that students’ minds
are diverted from the most important
acquirement by the machinery of edu-
cation, and while our schools are won-
derful in their appliances and in the
diversity of tuition, I am sometimes
longing for the simplicity which makes
the most of personal contact between
students and instructors and encour-
ages a knowledge of the home life of
pupils as the basis of the most effective
tuition.

The Parents-Teachers Associations
are a wonderful means of linking the
school and home processes, but I
would like to see some plan evolved
by which the teachers could acquire
more specific knowledge of the home
needs, even at the expense of elaborate-
ness in preparation for class instruc-
tion. Charles W. Garfield.

_—-o-—-_
After the license to fish will likely
come a license to drive out in the
woods and scan the evergreens,

 

Daily Duties

The duties of Executor and Trustee
are daily duties of this organization. Such
work is its business and not an exceptional
occurrence, as it is likely to be with an
individual.

Your Estate, like any other impor-
tant matter, whether of law, medicine or
business, requires the attention of efficient
and responsible specialists.

Appoint this Company your Execu-
tor and Trustee.

OFFICERS

JOHN DUFFY
Chairman of the Board

NOYES L. AVERY
President

J. DONALD McCORMICK
Assistant Treasurer

HENRY IDEMA
Senior Vice President

Cc. SOPHUS JOHNSON
Secretary

GEORGE C. THOMSON
Vice President

AREND V. DUBEE
Assistant Secretary

JOHN H. SCHOUTEN
Vice President

WILLIAM H. PERKINS.
Assistant Secretary

ALEXANDER S. PALMER
Assistant Secretary

GUY C. LILLIE
Vice President

HARRY B. WAGNER
Manager Bond Department

ARTHUR C. SHARPE
Treasurer

The first Trust Company in Michigan

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4

MOVEMENTS OF MERCHANTS.

Jackson—Hugo A. Beisweger, deal-
er in boots and shoes, has filed a peti-
tion in bankruptcy.

Portland—Ralph Stewart, formerly
engaged in the baking business at
Muir, has opened a bakery here.

Marquette—A. O. Smith, Inc., wil
open a men’s furnishings store in the
Donckers building about March 1.

Hersey—H. Hintz has sold his stock
of notions and bazaar goods to John
Wickett, who has taken possession.

Sunfield—L. Levinsohn has purchas-
ed the clothing and shoe stock of the
late F. N. Cornell and removed it to
Saginaw.

Jackson—The Trenton Garment Co.,
Mechanic and Pear! streets, has in-
creased its capital stock from $35,v00
to $60,000.

Ishpeming—D. C. Topping, manager
of the Ishpeming Feed Co., has opened
a cream buying station in connection
with the store. :

Benton Harbor —,Landsman Bros.
succeed Hipp, Enders & Avery Co. in
the clothing and shoe business at 86
West Main street.

Allegan—Victor Roussin, recently of
Cadillac, has purchased the Baker drug
stock and wil reopen the store the
last of this month.

Lowell—A. J. B’Jork, proprietor of
the Mity-Nice bakery, has sold it to
Frank Dettling, recently of Fremont,
who has taken possession.

Kalamazoo—The Carey-Knapp Co.
has been organized to deal in general
merchandise at wholesale and retail at
210 South Burdick street.

Gobles—Styles & Winters have sold
their hardware and implement stock to
Howard Eldridge, who will continue
the business at the same location.

Ka'amazoo—Nix Bros., dealers in
washing machines and household ap-
pliances, have removed their stock
from 308 to 240 West Main street.

Vicksburg — O. W. Weinand_ has
purchased the clothing stock and store
fixtures of C. G. Porter and will con-
tinue the business at the same location.

Kalamazoo — The Wheeler-Blaney
Co., 249 North Burdick street, plum-
bers’ and heating supplies, has increas-
ed its capital stock from $40,000 to
$100,000.

St. Joseph — Barlow Bros., whose
laundry was destroyed by fire, enta’‘l-
ing a loss of over $65,000, will rebuild
the plant at once. They carried about
$15,000 insurance.

Saginaw—L. Levinsohn has opened
a general merchandise store at the cor-
ner of Genesee and Washington
avenue, for the purpose of disposing of
distress merchand'se.

Detroit—Joseph Weir, proprietor of
Weir's Boot Shop, 8237 Linwood
avenue, has sold h’s stock to Arthur
H. Neubert, continue the
business at the same location.

Schoolcraft—W. J. Thomas, recently
of Constantine, has purchased a half
interest in the grain and fuel business
of Harvey & Stuart and the bus’ness
will be continued under the same
style.

Grand Rapids—The Entroth Shoe
Co., 112 Monroe street, N. W., has
been incorporated with an authorized

who will

MICHIGAN TRADESMAN

capital stock of $25,000, $20,000 of
which has been subscribed and paid
in in cash.

Mt. Pleasant—E. L. Conrick, Inc.,
has been incorporated to conduct a
general mercantile business, with an
authorized capital stock of $25,000,
$15,000 of which has been subscribed
and paid in in cash.

Detroit—The Reliable Textile Co.,
2011 Taylor avenue, has been incorpo-
rated to buy an sell rags, cloth, etc.,
with an authorized capital stock of
$10,000, all of which has been subscrib-
ed and paid in in cash.

Flint—L. Levinsohn has purchased
the shoe and men’s furnishings stock
and store fixtures of Wiliam Manns,
922 North Saginaw street, at a chat-
tel mortgage foreclosure sale and re-
moved it to Saginaw.

Detroit—The White, Ryal & Greene
Fur Shop, Inc., 408 Metropolitan build-
ing, has been incorporated with an
authorized capital stock of 100 shares
at $10 per share, $1,000 being sub-
scribed and paid in in cash.

Jackson — The National American
Furs, Inc., 703 Reynolds building, has
been incorporated with an authorized
capital stock of 100,000 shares at $1
per share, $2,500 of which has been
subscribed and paid in in cash.

Lansing—The Better Business Insti-
tute, 1128 Prospect street, has been in-
corporated to conduct a school of mer-
chandising, with an authorized capital
stock of $20,000, all of which has been
subscribed and paid in in property.

Ka'amazoo—I. H. Gingrich & Son
have engaged in business at 330 East
South street, carrying parts and sup-
plies for all makes of trucks and ser-
vicing them. They have had 18 years’
experience in this line in Grand Rapids.

Detroit—Guerin & Sepull, Inc., 10025
Grand River avenue, has been incor-
porated to deal in furniture and house
furnishings at retail, with an author-
ized capital stock of $20,000, all of
which has been subscribed and paid
in in cash.

Detroit—The Bagley Music House,
1429 Broadway, has merged its busi-
ness into a stock company under the
sty’e of the Bagley Music House, Inc.,
with an authorized capital stock of
$25,000, all of which has been subscrib-
ed and paid in in property.

Kalamazoo—The Carey-Knapp Co.,
210 South Burdick street, has been
incorporated to deal in general mer-
chandise at wholesale and retail with
an authorized capital stock of 5,000
shares at $10 per share, $40,000 being
subscribed and paid in in property.

Flint—The Love Lumber Co., 2452
Fenton Road, has been incorporated
to deal in lumber and build’ng supplies
at wholesale and retail, with an author-
ized capital stock of $100,000, all of
which has been subscribed and paid in,
$41,000 in cash and $59,000 in prop-
erty.

St. Johns—W. R. Osgood & Son are
closing out their furniture stock and
converting the Corbit residence, which
they recently purchased, into a modern
funeral home which they will occupy
with their undertaking business. They
will rent their store building on Clin-
ton street.

Hancock—The Standard Acceptance
Corporation has been incorporated to
conduct financial operations, loans, in-
vestments, etc., with an authorized cap-
ital stock .of $50,000 common and $50,-
000 preferred, of which amunt $14,400
has been subscribed and $2,500 paid
in in cash.

Lansing — The Bernard-Densmore
Funeral Co., 1624 South Washington
avenue, has been incorporated to con-
duct an undertaking business in this
city and in Holt, with an authorized
capital stock, of $6,000, of which
amount $4,000’has been subscribed and
$2,000 pa‘d in in cash.

Grand Rapids—The Holwerda Heat-
ing Co., 1040 Wealthy avenue, S. E.,
has merged its business into a stock
company under the same style, with
an authorized capital stock of $15,000
of which amount $7,500 has been sub-
scribed and paid in, $3,826.74 in cash,
and $3,673.26 in property.

Flint — The Brownson-Fisher Wall
Paper Co., 128 East Third street, has
merged its business into a stock com-
pany under the same style with an
authorized capital stock of 600 shares
at $100 per share, $60,000 being sub-
scribed and paid in, $445.46 in cash
and $59,554.54 in property.

Detroit—The D. J. Healy Shops,
1426 Woodward avenue, importer and
retailer of women’s fine wearing ap-
parel, has merged its business into a
stock company under the same style,
with an authorized capial stock of
$700,000, all of which has been sub-
scribed and paid in in property.

Kalamazoo—The Service Materials
Co., 725 East Walnut street, has been
incorporated to deal in building ma-
terials of all kinds at wholesale and
retail with an authorized capital stock
of $20,000 preferred and 200 shares at
$1 per share, of which amount $5,050
kas been subscribed and paid in in
cash.

Detroit—Sam M. Baker has merged
h’s wholesale produce and fruit busi-
ness into a stock company under the
style of S. M. Baker, Inc., 1797 West
Jefferson avenue, with an authorized
capital stock of $50,000, of which
amount $25,000 has been subscribed
and paid in, $7,000 in cash and $18,000
in property.

Jackson—The M. & F. Lincoln Co.,
708 Wiliams street, has merged its
grocery, farm produce, provision, lum-
ber and building material business into
a stock company under the style of the
H. M. Lincoln Co., with an authorized
capital stock of $25,000, $16,000 of
which has been subscribed and paid
in, $20 in cash and $15,980 in property.

 

Manufacturing Matters.

St. Clair—The Diamond Crystal Salt
Co., has increased its capital stock from
$2,050,000 to $3,150,000.

Grand Rapids—Wolverine Lubricat-
ing Co., 624 Watson street, has chang-
ed its name to the Grand Rapids Bar-
rel Co., Inc.

Hastings—The Viking Equipment
Co., sprinklers and fire protection ap-
paratus, has increased its capital stock
from $100,000 to $210,000.

Detroit—The Bellows Corporation,
2900 East Grand boulevard, manufac-

February 15, 1928

turer of electric signs, has changed its
name to the Bellows Claude Neon Co.

Kalamazoo—Fuller & Sons Manufac-
turing Co., corner of Prouty and North
Pitcher streets, manufacturer of auto
parts, has increased its capital stock
from $600,000 to $750,000.

Detroit—The Detroit Eco-Thermal
Co., 12215 Grand River avenue, has
been incorporated with anu authorized
capital stock of $10,000, of which
amount $4,500 has been subscribed and
paid in, $1,000 in cash and $3,500 in
property.

Detroit—The Mahar Manufacturing
Co., 1310 Maple street, has been in-
corporated to manufacture and deal in
refrigeration units, with an authorized
capital stock of 50,000 shares at $1
per share, $10,000 being subscribed and
$5,000 paid in in cash.

Detroit—The Manufacturers’ Sales
Corporation, 2406 Eaton Tower, has
been incorporated to manufacture and
deal in internal combustion motors and
their parts, etc., with an authorized
capital stock of $50,000, all of which
has been subscribed and paid in in
cash.

Detroit—The Evans-M'ller Cedar
Products Co., 1504 Dime Savings Bank
building, has been incorporated to
manufacture and deal in wood and
metal products with an authorized cap-
ital stock of 5,000 shares at $10 per
share, $5,000 being subscribed and paid
in in cash.

St. Joseph—The St. Joseph Electric
Steel Castings Co., has been incorpo-
rated with an authorized capital stock
of 12,500 shares of class A stock at
$10 per share and 15,000 shares class
B at $5 per share, of which amount
$94,520 has been subscribed and $32,-
100 paid in in cash.

Detroit—The Ever-Ready Manufac-
turing Co, 5064 Commonwealth
avenue, has been incorporated to man-
ufacture and sell bob-sleds and scoot-
ers, with an authorized capital stock of
$50,000 preferred and 5,000 shares at
$1 per share, $1,000 being subscribed
and paid in in cash.

Benton Harbor—The W. M. Staley
Manufacturing Co., 202 Water street,
has been incorporated to manufacture
and sell radio and electrical devices,
with an authorized capital stock of
$50,000, of which amount $26,600 has
been subscribed and paid in $2,500 in
cash and $24,100 in property.

Detroit—The Acme Auto Bat Co.,
13469 Conant street, has been incor-
porated to manufacure and deal in
fibres and fibre products, with an au-
thorized capital stock of $50,000 pre-
ferred and 500 shares at $10 per share
of which amount $35,700 has been sub-
scribed, $4,745 paid in in cash and
$20,000 in property.

Adrian—The Evan’s Auto Loading
Co., of Detroit, has purchased the fac-
tory building of the Bond Steel Post
Co., on East Maumee street, and will
start production in the near future as
the Evans-Miller Co., a subs:diary of
the Evans Auto Loading Co. The

principal products of the company are
automobile shipping blocks, automo-
bile decks and automobile export box-
es. It is expected that production wi'l
be started with about thirty employes.

 

 

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February 15, 1928

MICHIGAN TRADESMAN

 

DETROIT DOINGS.

Up-State Merchants Ready For the
Exposition.

Detroit, Feb. 14—All is bustle and
activity among the local wholesalers
and manufacturers in anticipation of
the retail hosts expected this week to
attend the second Better Merchandis-
ing Conference and Exposition at the
Book Cadillac Hotel. For two days
previous to the conference many re-
tail merchants from all points in
Michigan have been registered in the
city, making calls on their favorite
wholesale dealers, laying down spot
delivery orders with a light sprinkling
of orders for merchandise for later
delivery.

Among the early arrivals to the con-
ference was Louis Koster, veteran
salesman for Edson, Moore & Co.,
whose home is Grand Haven. With
Louis was a string of Western Michi-
gan merchants who came to learn more
of the modern methods of conducting
a retail store and to take advantage of
the opportunities which only direct
market contact affords.

The Statler Hotel has inaugurated an
innovation which is advertised as the
“most spectacular radio tie-in yet at-
tempted”—a radio in every room.

Harking back to the days when the
Griswold House was the home where
the traveling men “put up” will at once
bring to mind the smiling countenance
of Seth Frymire, for a number of years
the Griswold manager. Hundreds of
the old timers remember Seth and will
be glad to know, if they haven’t al-
ready been apprised of the fact, that
he is now manager of the new Barlum
Hotel. Nor has his old time smile
diminished in the least.

Through an error the advertisement
of the Kiddie Kover Manufacturing
Co., makers of children’s play suits in
last week’s Special Detroit Edition, did
not mention the name of their exclusive
Michigan distributor, I. Shetzer, 142
Jefferson avenue, East. I Shetzer has
made tremendous strides in the local
market and is also making a strong bid
for up-State business from buyers who
visit this market. According to Simon
Shetzer, a son of the organizer of the
business, many inducements can be of-
fered in the way of price concessions
because they do not send their sales
force into all parts of the State except
by special appointment which is no
small expense that must be added to
the general overhead. The firm car-
ries a line of men’s furnishings and
women’s and children’s hosiery.

One of the week’s early buyers was
Frank J. Zielinski, who has recently
become affiliated with the Chase Mer-
cantile Co., of Pontiac. Mr. Zielinski
will be remembered by many salesmen
who called on him in Manistee, where
for a number of years he conducted a
dry goods store. He is in charge of
the bargain basement departments
which include all yard goods.

Few if any merchants in this trading
area are aware of the real development
of the Detroit market during the past
few vears and of the many distributors
of diversified lines that have located
here. That’s why a concerted effort is
being made by the wholesalers, manu-
facturers, manufacturers’ agents and
the Detroit Board of Commerce to
bring about a closer relationship with
the merchants. One of the most defi-
nite steps yet made in this direction
was announced last week by E. E.
Prine, Secretary of the Wholesale
Merchants Bureau of the Detroit
Board of Commerce. A careful sur-
vey is being made by this organization
and the full analysis of this survey will
be at the disposal of retail merchants
who can in this way learn promptly of
every distributor of the particular lines
they are interested in who is located
in Detroit. The information will be

furnished by Mr. Prine on request.
One of the interesting exhibits at the

conference this week will be that of
Davidson Brothers. Of no lesser in-
terest is the history of this firm. which
about fifteen years ago conducted a
small infants’ wear line store on
Gratiot avenue, which was a street
taken over by the retail stores, rather
than wholesale institutions. To-day
this same firm, organized by I. David-
son and since joined by his brothers,
Louis and Sol, moved into Detroit's
wholesale district and augmented the
lines already carried with women’s
ready-to-wear—this in a store that oc-
cupied but one floor. As the ‘business
prospered more lines were added and
more space occupied. To-day they are
housed in a substantial building of
considerable frontage and six stories
high, all of which is utilized by them-
selves and with stocks using all avail-
able space. While their efforts are
confined largely to catering to the
trade in and surrounding Wayne
county, Davidson Brothers clientele in
Michigan, Ohio and Indiana is develop-
ing through the visits of buyers com-
ing to this market. The firm carries
practically all lines usually sold by
regular dry goods jobbers with the
exception of textiles.

Ted Smith, a friend of Percy Palmer
and likewise of the writer, takes ex-
ception to a statement or rather the
inference made by us last week to the
effect that the success of the new Nor-
ton-Palmer, of Windsor, was because
of Mr. Palmer’s geniality or words to
that effect. Writes Ted: “Dear Jim:
What you said about Palmgr was all
right but what you said about the rea-
son for the success of his hotel is all,
or at least is partly wrong. Of course,
you know there is a liquor law per-
mitting hotel guests in that town to
buy what they want. And in every
room is a cork screw fastened on the
wall. Perce may be all right, but I
leave it to you.” We stand corrected.
We were all wet. James M. Golding.

—_>-
Essential Features of the Grocery
Staples.

Sugar—Jobbers hold cane granulated
at 6.45 and beet granulated at 6.25.

Dried Fruits—Packers are not saying
much about peaches, apricots or pears
as they say that to do so would be a
waste of breath since normal trade
channels will account for everything
which is left in first hands in California.
Recently the trend has even been to
consider the prune marketing problem
as practically solved, leaving only
raisins upon which attention need be
centered. Prunes are considered favor-
ably placed on the Coast as primary
markets have been held firm despite
the restricted buying from domestic
Eastern markets where stocks have
been selling below replacement costs.
Prunes will come into their own when
the cheap sellers get tired of doing
business here without an adequate
profit. The talk about raisins is most-
ly in the way of explaining the large
crop in sight, discounting the volume
by saying that poor drying weather
last fall resulted in the loss of a con-
siderable tonnage which has further
been increased by losses while the fruit
has been in storage. The result of this
process has not been felt as yet in the
jobbing markets but the leading pack-
ers sense the drift of the market to a
higher level and they are of the opin-
ion that when the smaller packers are
eliminated they will be able to boost
their prices to a more normal level.
Also in dried fruits, after March 1,
when packers tack on taxes, carrying
charges and other expenses, they are
apt to hold for higher quotations and

being favorably placed will force the
buying trade to meet their views of
values.

Rice—Domestic rice remains steady
in tone, at former prices and in much
the same hand-to-mouth demand which
has characterized the market for sev-
eral months. Jobbing operations are
expanding somewhat, as it is apparent
that shortages are developing, but it
cannot be said that there is any heavy
buying for later needs. The markets
in the South have been steady and the
increase in the amount of finished rice
available for prompt shipments has
been so well taken that there has been
no reaction in quotations.

Canned Goods—The most noticeable
change in the local situation during the
past week has ‘been the growing en-
quiry for the several items which have
been selling at low prices. For in-
stance, cheap corn, peas and pink
salmon have been taken, resulting in
what amounts to a clearance of the
packs which combine merchantable
quality and satisfactory price. A good
cheap pea is mighty scarce. Even then
the buyer cannot be too particular as to
grade, sieve or packing district. Pink
salmon has evidently been stabilized,
after fractional advances. While ad-
vances can be mentioned, not one in-
stance of a decline is to be noted, as
even the dull items have held their
own. The future market has wit-
nessed some trade with an_ evi-
dent trend toward expansion, but for
the packs which are more or less stand-
ardized and represent the moderate or
small outputs rather than the volume
class. California spinach is one of the
most important new packs. Most buy-
ers are not ready to consider peas,
corn and the other staples as they do
not care to bind themselves to con-
tracts when they do not know the ex-
tent of the pack. For the most part,
they want to feel their way cautiously
and devote most of their time to trad-
ing in spot stocks.

_—__ 2.
Review of the Produce Market.

Apples — Baldwins, $2.25@2.50;
Northern Spys, $2.50@3; Western Jon-
athans, $2.75 per box; Rome Beauty,
$3.50 per box.

Bagas—Canadian, $1.75 per 100 tb.
sack.

Bananas—7%@8c per Ib.

Beets—$1.25 per bu.

Butter—The market has had both
ups and downs during the past week.
Demand for fine creamery butter has
been good. At present the market is
rather quiet and steady. Jobbers hold
June packed at 42c, fresh packed at
44c, and prints at 46c. They pay 24c
for No. 1 packing stock and 12c for
No. 2.

Cabbage—$2 per 100 Ibs. for old;
new from Florida, $3.75 per 90 Ib. crate.

Carrots—$1.25 per bu. for old; new
from Texas, $2.50 per bu.

Cauliflower—New from Florida, $2
per doz.

Celery—25@60c per bunch accord-
ing to size; Extra Jumbo from De-
catur, $1.25.

Celery Cabbage—$1.25 per doz.

Cocoanuts—$1 per doz. or $7.50 a
bag.

Cucumbers—Indiana hot house, $3.50

Dried Beans—Michigan jovbers are
quoting as follows:

€ He Pea Beans $8.00
Eight Red Kidney 5 8:25
Dark Red Kidney -..0 8.35

Eges—Buyers are not very confident
as to the egg market and have bought
very gingerly during the past week.
The time of greatest production is not
far off.
ward.
about 5c per dozen.

The market is tending down-
The week's decline aggregated
Local jobbers pay
32c for strictly fresh. Local storage
operators are all sold out.

Grape Fruit — Florida
$5@5.25 per crate, according to size

commands

and grade.
Green Onions—Chalotts, 70c per doz.
Lemons—Quotations are now as fol-

lows:

a00 Sankist oo $9.00

300 Sunkist (2200 9.00

300 Ked Ball 8.50

300 Red Ball 8.50
Lettuce — In good demand on the

following basis:

Arizonia Iceberg, 4s, per bu. __--$3.50

Hothouse leaf, per bu. _....___ $2.04

Onions—Spanish, $2.75 for 72s and
50s; home grown command $2.25 for
white or yellow—both 100 1b. sack.

Oranges—Fancy Sunkist California
Navels are now on the following basis:

OO $4.75
6 ee
0 ee ae
16) 0 6.50
20) 2 6.50
NG ee 6.50
2 ee eS 6.50
28S 2

Red Ball, 50c cheaper.’ All sizes of
Flor'das are selling at $6.
Peppers—Green, 65c per doz.
Potatoes — The market is a little
firmer on the basis of $1.10@1.20 per
100 Ibs., generally over the State.
Poultry—Wilson & Company pay as
follows:

Pleagy fowls 220500 0 24c
Pieht fowls © 932 18¢
Fleavy Broilers 2.6000 2 26¢
Light W. EE. Broilers... 18¢

Radishes—75c per doz. bunches for
home grown hot house.

Spinach—$1.60 per bu.

Sweet Potatoes—$1.75 per hamper
for kiln dried stock from Tennessee.

Tomatoes—$3 for 10 lb. basket of
hot house; $1 per 6 Ib. basket from

Calif.

 

Veal Calves—Wilson & Company
pay as follows:
Raney 920 19¢
Good 2 17c
Mediune 0 3 Sen 15c
Poor 2 10c
—_2-_____

An apology is due the Schust Co. by
the Tradesman on account of an ar-
ticle written by our Holland City cor-
respondent, which appeared in our is-
sue of Nov. 30, which quoted another
biscuit factory as being the largest in-
dependent buiscuit factory in Michi-
gan. The Schust Co., doing business
all over Michigan, took exception to
this statement and submitted a cer-
tied statement to prove that it is the
largest independent biscuit plant in
Michigan.: As it is impossible to dis-
credit the statement, the Tradesman
is inserting this item.

   

6

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

Sherman Cole, the Copemish mer-
chant, gave an itinerant solicitor who
was a cripple a subscription to the
Frontier Magazine Aug. 5, 1927. He
paid the solicitor, who gave his name
as R. F. Stimmel, $1 in advance, send-
ing the $2 additional by check to the
H. & H. Periodical Service Co., 910
Garrick Bldg., Chicago. He has writ-
ten the latter several times without re-
sult, which leads him to believe that
the concern is a fraudulent one. If
any other reader of the Realm has had
any experience with this concern or the
cripple who claimed to represent it,
we should be pleased to receive the
particulars.

 

Good checks may be bad checks,
says the National Automobile Dealers’
Association in reporting a new swindle
racket which came to light in Los
Angeles, where a dealer’s justifiable
suspicions cost him $20,000 in a dam-
age suit.

According to a bulletin of the N.
A. D. A., a man recently purchased a
$3,000 automobile in Los Angeles, paid
for it with a check on a New York
bank, drove the car around town an
hour or so, then drove to a used car
business and offered to sell the car for
$1,000.

The dealer bought the car after test-
ing it out and finding that it was all
right, and communicated with the
original dealer, who immediately had
the purchaser arrested on the theory
that the original check for $3,000 was
worthless.

The purchaser was held in jail for
the length of the time necessary to
clear the check and was then released,
brought suit for damages and settled
for $20,000.

The .N. A. D. A. is broadcasting in-
formation on the ground that another
attempt at the fraud may be perpe-
trated.

 

Have you ever heard of the Modern
Art Academy, of Detroit and Chicago?
The better business bureaus of Detroit
and Chicago have been asked to locate
the “Academy” but they have not been
able to do so. Apparently it exists
only in myth.

 

The Magazine of Wall Street sug-
gests the following resolutions for the
government of investors:

1. I will not buy securities im-
pulsively, on tips of well-meaning
friends or so-called inside information.

2. My security holdings will always
contain a substantial percentage of
sound bonds.

3. Any stocks I retain among my
permanent holdings must be of invest-
ment caliber.

4. I will not confuse my invest-
ments with my speculations. I will see

to it that at least 75 per cent. of my
total security holdings belong in the
investment class.

5. If I hold any speculative securi-
ties, it will be with the understanding
that they are not permanent but to be

MICHIGAN TRADESMAN

watched closely and disposed of if
their outlook becomes uncertain.

6. I will attempt a reasonable de-
gree of diversification in my security
holdings, a sufficient number of differ-
ent types to distribute the risk and not
so many that I shall find it difficult to
watch them.

7. In my more speculative under-
takings, I shall not hesitate to accept
a small loss if necessary but if I pur-
chase an investment security I shall not
permit small fluctuations to influence
me.

8. I shall pay more attention to the
financial stability and earning power
of the companies in which I invest
than in their dividend rates.

9. I shall never dispose of invest-
ment holdings to purchase speculative
securities,

10. In all cases when I purchase
stocks they shall represent companies
in a position to grow over a period of
years, and thus assure steady growth
in the value of my investment.

 

Respondent, a corporation, conduct-
ing its business under various trade
names, engaged in the sale and distri-
bution of medium priced men’s watches
and ladies’ wrist watches to mail order
customers in interstate commerce, and
in competition with other corporations,
firms, partnerships and_ individuals
likewise engaged, entered into the fol-
lowing stipulation of facts and agree-
ment to cease and desist forever from
the alleged unfair methods of com-
petition as set forth therein.

Respondent, in soliciting the sale of
and selling its products, caused adver-
tisements to be inserted in magazines
circulated in commerce between and
among various states of the United
States, and also distributed circulars or
circular letters in interstate commerce,
in which said advertisements and cir-
culars or circular letters described the
goods which it offered for sale and
sold, the following language was used:
(“You need send only 10c for this
latest model imported jeweled move-
ment watch. Only a down payment
of 10c required and we make im-
mediate shipment of this beautiful and
serviceable watch. We trust you ship-
ment same day. No reference is need-
ed.” “Send only 10c for this jeweled
and regulated wrist watch studded with
diamonds and sapphires. Only a down
payment of 10c required and we make
immediate shipment of this beautiful
engraved wrist watch. We trust you
shipment same day. No references
needed. For a genuine diamond watch
of this kind you would be required to
pay elsewhere upward of $150. For
ours pay only $12 and you pay it $1
per week. Make first payment to post-
man when he delivers package. Send
tame and address and receive your
watch by return mail. A guarantee
with each watch.’)

Upon receipt of the 10c called for
in the above advertisements, respond-
ent did not make shipment at once of
the watch ordered, but wrote the cus-
tomer advising that owing to “The
tremendous popularity of our jewelry,
there is a slight delay in making the
shipment which, however, will be
ready in a day or two,” and advised

February 15, 1928

 

 

 

 

Thus a 60 year old grocery staple—None-Such
Mince Meat—and the other Merrell-Soule
Products join a 71 year old stand-by—Eagle Brand—
and the other Borden Products.

 

Once more we say: the full Borden line is a profitable
line; every Borden Product is a quality product; the
Borden guarantee is absolute; Borden service is a com-
plete service. Every Borden Product is an advertised
product, and Borden advertising is always at work to
put more business in the grocery store.

STOCK THE FULL BORDEN LINE.

 

 

 

 

 

Exempt from Federal Income Tax

$145,000

 

CITY OF ST. PETERSBURG,
FLORIDA

514% IMPROVEMENT BONDS
Due June 1, 1954

FINANCIAL STATEMENT
Estimated Value Taxab!e Property ___________ $375,000,000
Assessed Valuation, 1925 __.__._. 157,652,447
Tetel Boeted Debt... 22,124,600
ee eee 6,579,768
Population, Federal Census, 1927__ 47,629

Population (Winter), Estimated __ 125,000

These Bonds are a direct general obligation of the entire City of
St. Petersburg, Florida, payable from an unlimited ad valorem tax

levied on all of the property that is taxab‘e therein.

PRICE TO YIELD 4.75%

HOWE, SNOW & CO.

Incorporated

GRAND RAPIDS

Chicago New York Detroit San Francisco Minneapolis

Philadeiphia

 

 

 

 

 

 

 

 

 

 

 

 

 

“

 

February 15, 1928

MICHIGAN TRADESMAN

 

the customer, “We have a little surprise
for you. We are going to send you,
in addition to your regular order, ab-
solutely free of charge, a string of the
gorgeous pearls, picture of which i$
enclosed” and the purchaser was re-
quested to fill out a blank and deposit
with the postman $3; when in truth and
in fact the said watches were not
studded with diamonds and sapphires,
and shipments were not made _ the
same day, and the customer was not
trusted, but the customer was urged
to make a further deposit of $3 and
references were required.

Respondent agreed to cease and de-
sist from the use in soliciting the sale
of and selling its products in interstate
commerce, in advertisements, circulars
or circular letters distributed in inter-
state commerce, of the words “Jeweled
wrist watch studded with diamonds
and sapphires; unless and until the
watches so advertised, depicted and
described are jeweled, studded with
diamonds and sapphires; and respond-
ent further agreed to cease and resist
from the use of the words “Only a
down payment of 10c required and we

make immediate shipment of this
‘beautiful engraved wrist watch. We
trust you. Shipment same day. No

references needed” or any other word
or words which import or imply that
the terms of sale as set forth in the
advertisements will be strictly ob-
served by the seller, when it is the in-
tent, purpose and custom of the seller
to exact from the purchaser additional
payments, and payments not set forth
in the advertisements.

 

The Union Woolen Mills Co., of
Racine, Wis., the Union Woolen Mills
Co., of Jackson, Mich., and Max Cohen
president of the two corporations, have
been ordered by the Federal Trade
Commission to discontinue use of the
word “mill” or “mills” in their cor-
porate names until they actually own,
control or operate a mill or mills for
manufacture of the cloth from which
their clothing wares are made.

They are also ordered to cease mak-
ing, in connection with the sale and
distribution of men’s clothing, repre-
sentations through ‘trade names, cir-
culars or other forms of advertising,
to the effect that they are manufactur-
ers or makers of cloth from which such
clothing is made.

The respondent, Max Cohen, is in-
dividually ordered to discontinue the
use of the word “mill” or “mills” in
the corporate or trade name of any
corporation, firm, association or store
which he may organize in the future
for the sale and distribution of men’s
clothing.

Cohen maintains headquarters in
Chicago, where he is in business under
the name of Union Woolen Mills Co.
He usually takes care of orders from
the out-of-town stores such as those
in Jackson and Racine. If a customer
in the Jackson store wants a suit or
overcoat “made to measure” he may
place the order at the Jackson store
after selecting the material. The order
and a sufficient amount of the cloth
selected may be sent to Cohen in Chi-
cago. ‘Cohen then may cut the cloth
according to the measurements and

deliver it to some concern in Chicago
for the actual sewing and making of
the suit or overcoat. When finished,
the garment is shipped back to Jack-
son for delivery by the store there to
its customer.

 

The words “grape” or “grape
squeeze” are not to be used to describe
a compound offered for sale for use in
the manufacture of beverages when
such concentrate or compound is not
derived from grape juice or grapes, the
Federal Trade Commission rules in an
order just issued to the National Fruit
Flavor ‘Co., Inc., of New Orleans.

‘This company manufactures a con-
centrate or compound named by :t
“Grape Squeeze” and “Squeeze” and
sells the commodity to
operators of bottling plants in various
parts of the United States. The com-
pound is designed for use by
bottlers in making a beverage which
they compound and bottle then sell to
venders and dispensers of beverages.
These latter vendors resell the drink
to the consuming public under the
names “Grape Squeeze” and “Squeeze.”

The respondent supplies its vendees
with signs, placards and other adver-
tising to bring to the public’s atten-
tion “Grape Squeeze” and “Squeeze.”
Neither the compound nor the bever-
age are actually derived from grape-
juice or grapes, but rather the bever-
age imitates grape-juice in color, odor
and taste, the Commission reports in
its findings, and holds that the respond-
ent’s use of these terms constitutes un-
fair competition and is a violation of
the Federal Trade Commission act.

Owners and

these

 

Use of the word “English” to de-
scribe soap that is not manufactured
in England, but rather in the United
States and then sold in the United
States, is prohibited by the Federal
Trade Commission in an order issued
to James J. Bradley & Co., of New
York City.

One of the labels used by the re-
spondent on its product was “English
Tub Soap.” On each cake of the soap
there were stamped in large letters the

phrases, “English Tub Soap” and
“Hanson-Jenks, Ltd... London-New
York.” On he wrapper of he soap

were printed conspicuously the phrases
“English Tub Soap” and “James J.
Bradley & Co., 1457 Broadway, New
York City, Sole Agents, United States
and ‘Canada.”

The Commission found that toilet
and bath soap manufactured in Eng-
land have for many years enjoyed
wide-spread. popularity, good will and
demand among the consuming public
throughout the United States, many of
whom believe and consider that bath
and toilet soaps manufactured in Eng-
land are superior in quality to such
soaps manufactured in the United
States.

The respondent’s misleading use of
the word “Englisn’’ in advertising its
soap was held to be a violation of the
Federal Trade Commission Act.

— 7.
If everyone worked on the basis of
“Every man for himself and the devil
take the hindmost,”’ it would be diffi-
cult to become
selling or buying.

successful in either

LLL LLL LLL LLL

 

Ti TLL LLL

 

‘WoRDEN (GROCER COMPANY
The Prompt Shippers

 

 

YOUR CUSTOMERS
will like

QUAKER

Pork and Beans
They Have The Flavor

 

 

WORDEN (GROCER COMPANY

Wholesalers for Fifty-nine Years
OTTAWA at WESTON GRAND RAPIDS

 

THE MICHIGAN TRUST COMPANY, Receiver

 

 

 

 

Nearly Fifty Years of Experience in
Match Making has Produced

THE DIAMOND BRAND

 

  
       
     
     
   
 

    

BB reraavearacee
PCAC

      

 

 

Diamond Matches
This name on a box of matches 1s
your guarantee of quality, safety

pao SEL iad geo] Reiste reir ls
4

  

You will build prestige for your store by
selling this high quality brand, avoid
price cutting and inferior quality com-
petition.

Be
You will serve your community by
securing the best and safest match that
can be made. p
A match is made to produce fire. It

therefore can be an element of danger.
The Diamond Brand has the high repu-
tation of the makers behind it.

THE DIAMOND MATCH COMPANY

 

 

 

  

NOT FOR THE TRADESMAN.

Ten trade journals in the Eastern
states have been bunched into one com-
pany w-th a capital stock of $3,350,000.
How well such an arrangement will
work out remains to be seen. It may
prove to be very profitable for the
stockholders, as is the case with the
trade papers assembled by the Root
syndicate, but not so advantageous for
the readers. The Tradesman has al-
ways maintained that aggregations of
this kind were not to the advantage
of the reader, because they deprive
each publication of the independence in

thought and action which makes a
trade journal most valuabe to the
reader. The Tradesman has been pub-

l[shed without change of ownership,
editorship or business management for
nearly forty-five years. During all this
time it has had to respond to the ef-
fort and enterprise of but one man
whose sole object had been the better-
ment of the retail merchant—mentally,
morally and financially. The effort
may not have been so successful as it
would have been if directed by a mas-
ter mind ‘ocated on the twenty-fifth
floor of a metropolitan building a thou-
sand mles away, but the chances are
that the man on the ground who has
kept in close touch w’th his readers by
constant personal contact and conver-
sation is quite as well qualified to act
as guide and advisor as the man in the
distance who would not know a re-
tailer if he should meet him on the
street.

Firmly believing that the Trades-
man’s value to the retal trade would
not be conserved by giving up its in-
dependence of thought and action, it
wil continue along the path of self
reliance it has pursued since 1883 with
such satisfaction to itself and its
patrons.

Many economies could probably be
brought about by comb‘nations, but
these would be offset, in a degree, by
the similar'ty which would result from
oncerted action in every department
of each publication. Such an alliance
would force the Tradesman to remove
the expression “Unlike Any Other Pa-
per” from its masthead, which it pre-
fers not to do. The fact that the
Tradesman is radically dfferent than
any other publication in the word is
one of its chief charms in the estima-
ton of both publisher and patron.

 

MISBRANDING FURS.

It is only a few years since substi-
tutes for silk became so numerous and
so cheap that buyers of “sks” often
found that they had not bought silk
at all. So serious d'd the matter be-
come that the Federal Trade Commis-
sion finally intervened and ruled that
all substitutes for silk should be ca led
and advertised as “rayon.” Many man-
ufacturers threw up their hands in de-
spair and asserted that the Government
was going to ruin them. To-day seller
and buyer alike are satisfied and rayon
is a recogn zed article or mer:t in its
field.

Heartened, perhaps, by its success in
the silk industry, the Federal Trade
Commission met a delegation of rep-
resentatives of the fur trade in New

MICHIGAN TRADESMAN

York City recently to consider com-
plaints about misrepresentation of
other goods. At that meeting W. E.
Humphrey, chairman of the Comm/’s-
sion, made the revolutionary sugges-
tion that processed fur pieces be nam-
ed something besides “seal” if they do
not contain sea! and warned the fur-
riers that the Government would have
to step in if complaints of misbrand-
ing were jound to be well grounded
and the practice not corrected.

As long ago as the twelfth century
the London guilds took disciplinary
action against furriers for this very
offense and it has been a live subject
in every trade center of the fur indus-
try on many occasions since then, for
abuses are easy and the rewards large.

Buying furs is universal among
women, but that any purchaser of the
cheaper furs knows what slie is buying
is most improbable, for the dealers
themselves, in their reply to the Com-
mission, make this admissino: “There
is considerable fraud and deception
practiced in the retai! fur business.
The devices practiced by the unscrupu-
lous dealer for the undong of the
ignorant or the careless customers are
impossible to count.”

The ignorant and even the careless
customers are entitled to honest repre-
sentation of the goods they are buying.
It is to be hoped that the fur industry
and the Federal Trade Commission will
find ground on which the buyer and
the seller can meet without the dis-
credited warning, “Let the buyer be-
ware.”

 

RETAIL TRADE BETTER.

The figures on recent trade results
show that the stores of the country
have not enjoyed easy sailing. The
Federal Reserve report for department
stores indicated a decline of about 1
per cent. last month under January,
1927, wth decreases ranging from 2
per cent. in New York to 8 per cent.
in the M’nneapolis district. As against
these losses, the Chicago district ran
11% per cent. ahead of January a year
ago.

These comparisons reflect the spotty
conditions that prevail in business. Not
only do results vary by sections of the
country, but there is also considerable
variation among stores in the same
locality. However, the variation that
appears to exist between chain store
and department store resuts is not
what it seems from the percentages.
The big increases cited by some chains
merely mark additional volume sup-
plied by new stores.

So far as the condition of general
trade is concerned, it is worth calling
attention to the fact that we have only
the reports from the larger and better
managed concerns. These represent
about 25 per cent. of the retail volume,
the great bulk of the business being
done by the smaller stores. There-
fore it seems proper, in forming any
idea of the entire trade situation, to
count on something less than what
good management is able to accom-
p‘ish.

The week brought word of improve-
ment in retail trade with consumer de-

mand more active for between-seasons
requiremenbts, such as_ sports-wear.
Prompt deliveries are asked by retail
buyers now in the market in order that
the new merchandise may be properly
tested out.

 

MONEY LOST BY NEGLECT.

It is estimated that the business men
of Detroit lose $47,000,000 every year
because of traffic congestion.

Other losses during the year 1927 are
appalling. We have been comp.ling
some statistics of our own on the sub-
ject, as follows:

Five hundred and sixty-five thousand
office boys at $11 a week whistled,
when they ought to have been work-
ing, an average of fifteen minutes a
day, thereby cheating their employers
out of the sum of $10,102,000.

N'neteen thousand three hundred
high-pressure executives, valuing their
time at $50 an hour, b't the ends off
their cigars instead of using a sharp

knife. They are the poorer by $71,-
588,000.
Three million seventy-four people

wasted 90,000,000 hours watching steam
shovels scoop another pile of dirt into
the dump track. F nancial ‘oss: $88,-
000,000.

All-American loss of time due to
wrong numbers, broken shoelaces,
lapses of memory, excessively hot soup,
delayed street cars, window shopping,
collar buttons, Irish anecdotes, parked
automobiles, leaky lily cups, illegib’e
handwriting, cold engines, misprints
and taking the local instead of the ex-
press elevator, $9,873,455,699.17.

Grand total—enough to pay off the
Nat’onal debt plus free subway rides
for the population of New York until
1960.

Not counting the loss of t:me used
to compie these and similar statistics,
which, translated into cash, would buy
each of the merchants of this country
a red necktie.

 

COTTON GOODS SALES LOWER.
An upturn in cotton brought some
firming of prices in the cloth market
during the past week and also a better
demand. The figures on January op-
erations of the industry indicated that
output was about the same as in De-
cember, while sales averaged 33,000,000
yards and shipments 5,500,000 yards
less a week than in the former month.
Stocks rose 64,000,000 yards to 367,-
223,000 yards and unfilled orders drop-
ped to 313,893,000 yards, or 62,900,000
below those at the end of December.

In the woolen market further open-
ings on men’s wear staple lines were
announced. The present-day business
on staples is 'imited and the opening
of fancies this week will draw better
response. Wool prices continue to
firm up, but the m‘Ils are little dis-
posed to speculate. Foreign values are
up again and the domestic average
shows an increase in the year of 13
per cent.

The best reports in the textile mar-
kets just now are being received on
wash goods and printed silks. Whole-
salers are ordering the former quite
liberal'y while a record season is pre-
dicted on the latter,

™

February 15, 1928

CHEAP POLITICS.

The Senate has passed the La Fol-
lette resolution condemning the third
term.

From the standpoint of general pol-
icy we regret the action. The third-
term tradition has been at just about
the right degree of stabilization. It
has not been an absolute legal bar,
but it has had the strength of a sound
rule, to be broken only in case of
great emergency. This is just as it
should be. The continuance in office
of “the man on horseback” should be
hampered by the power of precedent,
but, on the other hand, the Republic
should not be forbidden to call into
crucial service any one of her sons
whom she may need.

The Senate resolution is not law.
But it is more than a gesture. By its
moral weight it will bear down the
scales too heavily on the side of pre-
cedent. It may lead to actual and final
const tutional amendment in that direc-
We are sorry that the Senate
did not leave well enough alone.

tion.

As to the Coolidge aspect of the
vote, we regret the humiliating doubt
upon his word which the resolution
implies. It was this point that made
numerous Senators rebel against the
ironic commendation of the Pres‘dent.

Of course, it is urged that the Sen-
ate struck not at the President but at
the Republican politicians who are
seeking to use his name for conven-
tion trading purposes. Yet the blow
was at least a glancing noe at Mr.
Coolidge, too.

The manner in which Senator La
Follette withdrew the Coolidge clause
showed a humiliating disbelief in the
integrity of the President’s intentions.
It should be remembered that accord-
ing to Senator La Follette’s own state-
ment the whole reso‘ution was intro-
duced because of the action of the
Hilles Republcans in deciding Jan. 28
for an uninstructed New York dele-
gation that would be first for Cool-
idge. Mr. Coolidge has been humi-
lated primarily because of the selfish
policies of his professed friends.

 

PENSIONS FOR PREACHERS.

W.th a goal of $4,000,000, the United
Lutheran Church in America is mak-
ing a drive for an adequate endowment
fund for ministers’ pensions and re-
lief. The movement is o!der than
most persons realize, since it is only
of recent years that churches have
attempted to make such provision on
a large scale. If there is one class of
persons in special need of old-age pen-
sions it is that of clergymen. Not only
are their salaries small but they are
conspicuous for making sacrifices in
order that their children may have the
advantages of college and university
training. Moreover, contrary to the
cynical tradition, ministers’ children
are particularly likely to become useful
and public-spirited citizens. It is to
the interest of the whole community
that pension funds should be establish-
ed for ministers and also—as is to
some extent being done—that the gen-
eral level of their salaries should be
raised, ne

-

 

 

 

 

 

 

”~

 

 

 

 

February 15, 1928

MICHIGAN TRADESMAN

9

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

As I drove through the main busi-
ness street of Lansing last Saturday
afternoon, crowded to capacity by
vehicle traffic and street cars, I was
reminded of the fact that I was in
Lansing nearly forty-seven years ago
when the civilized world was shocked
by the news that President Garfield
had been shot by Charles Jules Guiteau
at the Baltimore & Potomac depot on
the morning of July 2 while he was on
his way to deliver the commencement
address at ‘Williams College.

I was in Lansing at the time to
represent the Daily Leader at the
greenback camp meeting which was
being held at the fair grounds in that
city. The news was so overwhelming
that it was uppermost in the minds of
all present and superceded all thought
of party and party issues for the time
being. The regular afternoon pro-
gramme was wholly forgotten and the
speakers scheduled for that session de-
voted their time to praise of the Presi-
dent and denunciation of the assassin.
General Weaver, who was twice the
unsuccessful presidential candidate of
the greenback party, made the welkin

ring with praises of the martyred
President. I recall that at the time I
heard the impassioned remarks of

Weaver I was reminded of the panegy-
ric Garfield uttered in New York on
the occasion of Lincoln’s assassination
in 1865, ending with the memorable
words: “The President is dead, but the
Republic still lives.”

One of the most distinguished speak-
ers at the camp meeting was Gen.
West, of Mississippi, who had been a
noted cavalry officer in the civil war.
He made several brilliant addresses,
one of which was devoted to the out-
come of.the civil war. I distinctly re-
call the closing words of the latter
address: “It was not Northern valor
which brought victory to, the North. It
was not Southern weakness which
brought disaster to the South. It was
the genius of the Constitution.” These
words, delivered with great earnestness
by a man of matchless eloquence and
commanding appearance, have been
ringing in my ears for nearly fifty
years.

No one who has been familiar with
Lansing for half a century can fail to
commend the progressive spirit which
has served to make Lansing a great
and growing city. In no way is this
wonderful spirit more fully exemplified
than in the benefactions of. Moore,
Durant and others. The greatness of
Mr. Olds is shown quite as much in his
interest in banking and hotel develop-
ment as in the creation of one of the
largest automobile establishments in
the world. Another unfailing indica-
tion of his greatness is shown in the
character of the men with whom he
surrounds himself in all his undertak-
ings. Lansing has had many brainy
men at different stages of her develop-
ment, but I am told that Mr. Scott, the
master hand and directing force of the
Reo plant, is one of the few really
great men in Michigan.

My real reason for visiting Lansing
last Saturday was to make good on my

promise to O. H. Bailey that I would
see him at least three times before the
convening of his State grocery conven-
tion in April. A call at his grocery
store on Ionia street disclosed the fact
that he had been confined to his home
for a week by illness. He had so far
recovered from his indisposition as to
be able to see his friends and we spent
a pleasant half hour in one of the most
complete and comfortable homes it has
ever been our pleasure to inspect. Mr.
Bailey has a fine collection of stuffed
birds. Included in his collection is a
fine specimen of the traveling pigeon
which has recently become suddenly
extinct, without any known cause for
the circumstance. Mr. Bailey and his
wife are very fond of their home, as
they have reason to be; also their
three children and a grandchild, who
is the idol of the family.

The Bailey grocery store and meat
market are just what I expected to
find from my knowledge of the man—
clean, wholesome and well-kept. The
elder son is the father’s chief assistant
in the grocery department. Mr. Bailey
owns a two-story brick building, leas-
ing an extra store to a druggist. A
banker on whom I called during the
day told me that Mr. Bailey had out-
standing assets to the amount of $100,-
000 and that he was very generally re-
garded as one of the coming men of
Lansing. All of which goes to show
that the members of the Retail Grocers
and Meat Dealers’ Association made
no mistake when they elected him
their standard bearer a year ago, be-
cause he stands for all that is progres-
sive and praiseworthy in merchandis-
ing; all that is admirable in civic life;
all that is pure and wholesome in so-
cial circles and family environment. I
hope the Association can always be so
fortunate in the selection of their pre-
siding officers.

I regret that Martin C. Goossen was
not in his store when I called. I have
known Martin fifty-one years. In
1877 he was a clerk in the crockery
store of M. R. Bissell, who subsequent-
ly engaged in the retail grocery busi-
ness in Grand Rapids, which he con-
tinued for about twenty years. His
store in Lansing is very popular, be-
cause Martin is a worker from Work-
ville and watohes every detail of his
business with care and thoroughness.
Martin has had his full share of ups
and downs, ‘but never stays down long,
because he refuses to admit the word
failure to his vocabulary. He has one
besetting sin which I was in hopes he
would banish as he grows older and
meets business prosperity—he never
forgets the unpleasant experiences of
the past. Instead of passing them up
as ancient history—too trivial to be
nursed and cherished—he rakes them
up on the least provocation. This sort
of thing is not conducive to either
peace of mind or lasting friendship. I
commend to Martin a careful and
prayerful perusal of Charles W. Gar-
field’s article on the Value of a For-
getter in the Tradesman of Feb. 1. If
Martin will do this and act on the ad-
vice of the illustrious gentleman who
penned the wonderful words contained
in the article, he will immediately and
permanently increase tenfold the es-
teem in which he is held by his friends.

Last week Mr. Verbeck announced
that George Crocker, Manager of Ho-
tel Olds, had turned in a balance sheet
to investors in that institution which
was highly satisfactory, viewed finan-
cially as well as various other angles.
Now he has been named a member
of the operating committee of the Le-
land Hotel Corporation, which con-
ducts the following prominent hotels:
Detroit-Leland, Detroit; Mansfield-
Leland, Mansfield, Ohio; Aurora-Le-
land, Aurora, Illinois; The Bankhead,
Birmingham, Alabama, and the Lan-
sing Olds. Mr. Crocker will retain the
active management of the Olds, just
the same. Congratulations, George. It
takes the real simon-pure Michigan
product to get to the front.

E. A. Stowe.
——_>+>—____
How the Pantlind Hotel Received Its
Name.

James Gallup was a prosperous own-
er of a drug store sixty-five years ago.
It was located opposite the main en-
trance of the Hotel Pantlind. A popu-
lar chemist, John McIntyre, was his

assistant. Mr. Gallup was active in the
work of the Park Congregational
church. Not infrequently he conduct-

ed the services for pastors of outlying
churches.

Rev. Dr. Smith had preserved a bar-
rel full of sermons during the thirty
years of service he had rendered to
Baptist churches. When he quit he
remarked, “I have given the Lord the
best of my ability. I must spend my
remaining years in service for myself.”

Mr. Gallup often called at Dr.
Smith’s house and selected from the
barrel such sermons as appealed to
his fancy.

Mr. Gallup, with the aid of former
Mayor Henry S. (iSalaratus) Smith
and other influential friends, obtained
an appointment as postmaster of
Grand Rapids. He sold the drug store
to Charles W. Mills and James D.
Lacey.

Laurens W. Wolcott, a young law-
yer, married Gallup’s only daughter
and parked himself at the Gallup home-
stead to remain to the close of his life.

Wolcott incurred the displeasure of
Nathan Church, publisher of the
irony, invective and abuse. Wolcott

was given a roasting which one could
never forget. Church contemptuously
dubbed the subject of his wrath
“Bonnie Annie Laurie Wolcott.”

Times. Church had an essence of

Mills & Lacey carried on the busi-
ness profitably a decade or more and
also organized the Mills & Lacey
Manufacturing Co., which engaged in
the business of compounding embalm-
ing fluids and dealing in supplies of
various kinds for undertakers. In this
branch of their business the firm was
pre-eminently successful. Later the
firm added the importation of tropical
products to their activities. Mills was
stricken with yellow fever while so-
journing on an island in the South
Atlantic and died.

Mention of the Hotel Pantlind serves
to recall the fact that J. Boyd Pantlind
seriously objected to the use of his
cognomen when it was proposed by
the Old National Bank, which had ac-
quired Sweet’s Hotel, to change its

name. George '‘C. Peirce, who repre-
sented the bank and had supervised the
remodeling of the hotel, explained that
the bank wished to honor A. V. Pant-
lind, an uncle of Boyd’s, in naming the

Hotel Pantlind. In the light of this
explanation, Boyd acquiesced in the
plan.

John McIntyre was a merry lad.

When Mr. Gallup sold his drug store
Mac found employment jin the capacity
of a traveling salesman for Randall &
Hawkins. He played many practical
jokes on friends.

In the year 1878 the city of Muske-
gon desired connection with the world
at large by rail. A vote on an issue of
bonds to provide for the construction
of a railroad from Muskegon to Ferrys-
burg carried and in due time the pur-

pose of the city was accomplished.
McIntyre traveled over that road
often. ‘On one occasion he remarked,

“See how easy it is to beat the con-

ductor. The fare to Ferrysburg is 40
cents. I will hand him one at a time,
The conductor
will not examine the coins before put-
pocket: A few
minutes later the conductor appeared
and pocketed the twelve cents Mac had
dropped in his hand without looking at
them. Arthur Scott White.

four three cent pieces.

ting them in his

eee
Should Be Read By Every Merchant.
Wyoming Park, Feb. 13—I enclose
copy of Hon. Clyde Kelley’s speech
delivered Jan. 6 on a Square Deal price
policy. I think it is very good. It be-
ing too long for publication, I would
be pleased to have vou make editorial
comment on it and invite your readers
to write to their congressman for a
copy. Paul Gezon, Sec’y.
The speech referred to by Mr. Gezon
contains the best analysis of the situa-
tion regarding chain stores which has
ever been made. The speaker under-
takes to describe the outcome of the
chain store as it now exists and the

crisis which will be created by the
chains of department stores now com-
ing into existence. The conclusion he
draws from the situation is that price
maintenance—enacted by the Govern-
ment and enforced by he Federal
courts—is the only cure for the malady.
No merchant, either wholesale or re-
tail, should refrain from reading this

remarkable document.

> > _-
Corporations Wound Up.
The Michigan

tions have recently filed notices of dis-

following corpora-

solution with he Secretary of State:
Moe Bridges Co., Detroit.
D’Arcy Advertising Co., Detroit.
P. L. Graham Co., Ltd., Croswell.
Holland-Sentinel Publishing Co., Hol-
land.
Capitol Advertising Agency, Lansing.
Brighton Realty Company, Brighton.
Sauzedde Wheel and Brake Co., Mount
Clemens.
Men's Service Station, Detroit.
General Mosaic Co., Detroit.
Caball and Jackson Farms & Hatcher-
ies, Hudson.
Electrical Jobbers Catalog Co.,
Rapids.
Artesia Water Corporation, Detroit.
S EREIIEIiatine caiman
the leaves, the
kiddies are going to get started with
their wheeled toys. A well planned
auto or scooter race will met some
worth while business along these lines.
Plan now and be ready when the sea-
son arrives.

rrand

As soon as snow

 

10

SHOE MARKET

Applies Factory Methods in His Shoe
Store.

Experience gained as benchman in a
shoe factory, as a foreman and super-
intendent and as a president of a shoe
manufacturing company, forms the
background for W. J. Muckle in his
retail shoe business. Knowledge of
the shoe business in all its different
phases, thus gained, is of inestimable
value and is sufficient reason why Mr.
Muckle has made such a great success
in his business and why he is regarded
as an authority on shoes by all those
who know him. When his colleagues
are in doubt about technical matters
concerning shoes they often ask Mr.
Muckle, who invariably does all he
can to help out. This has brought
him many friends, who, in respect for
him, have elected him president of the
Wisconsin Shoe Retailers’ Associa-
tion.

Into his store at 4401 North avenue,
Milwaukee, Mr. Muckle introduced
many of the systems of keeping check
of shoes that were used in factories.
The use of them were well known to
him and he at once recognized their
value in the shoe retailing business.
He has an entry by which he can
check every pair of shoes in the house,
locate them, and be able ‘to tell, after
a busy day, in a very few minutes, just
how many shoes he sold, what size and
style they were; color, whether they
were on the shelves or in stock, how
much was paid for them, and the
profit.

 

“This system was proven to be of
incalculable value to me in my busi-
ness,” said Mr. Muckle. “It saves a
great deal of time and trouble, elimi-
nates the need of inventory and helps
me keep my books in shape every day
in the year. By this system, also, I
know just what kind of shoes I must
order and what type of shoe sells best
at different times.”

To go with the books, special stock
boxes are arranged along the shelves.
These are all of the same kind, gray in
color, heavier and much more durable
than the ordinary shoe box. These
are for all individual styles and num-
bers and correspond with the sheets
upon which the whole system is based.
The sheets, themselves, are very
simple. At the top is written the type
of shoe, style number, cost and retail
price, from whom bought and when,
to all of which is added each morning
the profit on the previous day’s busi-
ness. Below are a number of squares,
numbered according to the numbers of
the shoes, from one to 13% and from
one to two, all sizes thus being given.
Under each of these sizes are more
squares in which are filled in the num-
bers of pairs in stock on the shelves
and in the stock room. Each sale
made means one pair checked off from
one of the squares.

Efficiency exemplified in this way,
however, is extended to the other

angles of the business. Mr. Muckle
knows that in the shoe retailing busi-
ness as well as in any other, to be
successful you must put on a front,
so to speak, and lay all your cards on
the table. You stake all you have on

MICHIGAN TRADESMAN

the knowledge that your product is
the best that can be ‘bought for your
price. The medium through which
you do this is your window. All along
North avenue, the most prosperous
district in the Northern part of Mil-
waukee, business men do this and the
best proof of their success is the fact
that they are prosperous.

The W. J. Muckle Shoe Store show
window is one of the most attractive
on North avenue. The store faces on
two streets and thus more show space
is allowed. There are two windows,
one of which faces on the two streets.
In this are displayed the various
grades of women’s footwear in tiers
and on glass bases. As a background
for this there are crystal glass panels
behind, serving as a wall for the show
window, and numerous cut glass vases
with artificial flowers which are
changed according to the seasons.

“Most of the business done is fam-
ily trade,” said Mr. Muckle, “cultivated
through years of conscientious dealing.
I manage to hold all my customers.
Some of the first to buy here when I
first opened in 1923, are buying from
me now. I know my customers by
name because they like to buy at a
place where they are _ considered
friends. Friends thus cultivated are a
boon to the retailer and assure him of
a regular patronage. There is no
gamble in a business of this kind.”

A business which deals most with
family trade must do a
lot of advertising in papers and publi-
cations that are published for the wel-
fare of the community. “The Scroll,”
a high school paper is the best me-
dium, according to Mr. Muckle. Par-
ents of the children are interested in
their paper and patronize advertisers
listed in it. Direct mail advertising in
the form of circulars has also been
productive to his shoe store, according
to Mr. Muckle. As he deals only in
family trade, Mr. Muckle does no city
wide advertising and rarely goes out of
his district except insofar as it inter-
ests his community.

“In the last few years, especially the
last,” says Mr. Muckle, “I have noticed
that people buy shoes more frequently
than when I first opened my store.
Whereas before a man bought a pair
of shoes and wore them until they
were useless, he now buys generally
more than one pair. First there is the
so-called ‘Sunday and holiday’ shoe
and second, the ‘every day or working’

necessarily

shoe. Usually, the ‘Sunday’ pair is a
much finer grade of shoe than the
other. This has caused us to have in

stock two grades of shoes. That would
explain a half of the greater shoe sales
in the last few years. Another rea-
son is that young men and women take
a very great interest in neat appearance
of shoes. They buy much more often
than the older people. Children’s
shoes, of course, have always been
good sellers due to the way they use
and abuse them while playing.”
ea
The Wisconsin cobbler who fore-

casts the weather with the aid of an
onion is again on the job. According
to his prognostication, there will be
eight wet months in 1928. That will
give prohibition agents four months in
which to rest,

January Footwear Sales Behind.

Reports indicate that the gross busi-
ness done in footwear during January
fell somewhat behind that of the same
month last year. The bulk of the loss
was attributed to the slow movement
of rubbers and other protective foot-
wear, which was due to the lack of
snow. The relatively small decline in
sales of leather footwear was held due
to the emphasis put on orders for
shoes for pre-Easter shipment at the
expense of those for “at once” delivery.
Further indications are that last year’s
piling up of orders in the three or four
weeks immediately before Easter will
be duplicated. If last Easter’s volume
can be done in this way, however,
wholesalers will have little to complain
about.

. —— +o
Crystal For Shoe Ornaments.
The vogue for Chanel crystals has
reached the shoe field. One of the
large jewelry houses is featuring a
new line of shoe ornaments to replace
the conventional buckle types. These
items are made up in various sizes and
a wide range of modernistic designs.
The stones used are quite large and are
set in a white metal composition
smoothly ‘finished throughout to pre-
vent any injury to sheer evening hose.
These ornaments are being sold also
in sets with dress pins, necklaces,
bracelets and belt buckles.

a
Dress Stocks Need Balancing.
In handling their dress departments
retailers need to give greater attention
than ever before to balancing the
stocks carried, according to opinions
expressed yesterday. The greater
range of consumer choice and the wide
variety of types offered in the whole-
sale market were described as com-
pelling factors. For example, there are
at present day-time, afternoon, sports,
tailored, informal and dressy evening
frocks being offered. This listing does
not include garments for little women
and the half-size dresses, which are
becoming increasingly important.

—_2>2>—_____
Offers Metaliic Printed Fabrics.

A novelty in cotton goods featuring
gold and silver printing on fine-stripe
grounds has been put out by Pacific
Mills. The line printed in gold is of-
fered in green, tan and blue, the print-
ing being superimposed in nail head
design. The silver line, which is simi-
larly printed, is shown in lavender,
green and purple. These fabrics, which

 

February 15, 1928

are guaranteed color fast, are especial-
ly adaptable for use in shirts. They
have been used for this purpose for
the first time by the Commercial Shirt
Corporation.

—_++>____
Modernistic Trend in Lamps.

The modernistic note is strongly
emphasized in the new lamps being
offered for home decorations. Bases
and shades are featuring the simple,
irregular lines characteristic of this
art. Torchiers, which lately have been
meeting with an expanded demand,
particularly show this treatment. Sales
of the merchandise are expected to be
good, as more consumers acquaint

themselves with the new trend and its
possibilities in producing ensemble ef-
fects in home decoration.

 

MEN’S
GENUINE
CALFSKIN
OXFORDS

to retail at
$5.00 and $6.00

are features of
our new line
for spring.

Write for samples or
salesman.

Herold-Bertsch Shoe Co.
Grand Rapids, Mich.

Manufacturers of Quality Foot-
wear since 1892.

 

 

 

 

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE ComPANY

LANSING, MICHIGAN

Prompt Adjustments

Write
L. H. BAKER, Secy-Treas.
P. O. Box 549

LANSING, MICH.

 

 

 

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February 15, 1928 MICHIGAN TRADESMAN 11
Dedicating a Henhouse With a Dance. These barn dances came off before 4% Vy

Grandville, Feb. 14—-Who says farm-
ers do not have their fun? They cer-
tainly should have good times if any-
body in the wide world is entitled to
enjoyment. Seed time and_ harvest
come and go and the tiller of the soil
goes merrily on.

Those of happy disposition and fair
intelligence are making good right
along, as many well groomed farm lots
testify to the whizzing auto driver.
There is no reason under the sun why
Mr. Husbandman should mope in his
home and cry hard times.

The amusements of the farmer are
rational and heaithy sports in the main,
which cannot be said of the razzing,
jazzing urban residents in general.

In the news columns ofthe daily
press we notice an item telling how a
Norway, Maine, poultryman dedicates
his new henhouse with a dance. Some
sport that and the biddies, no doubt,
felt honored by the occasion. The next
we shall hear will doubtless be the
dedication of a pigsty in the same man-
ner. In the days of the long ago such
dedications were not in order from the
fact that biddy houses and swine stys
were hardly capacious enough to per-
mit of such carryings on.

At the dedication over a hundred
guests were in attendance. The do-
mestic fowl seems coming into its own,
while the wild ones are being rapidly
wound up. Too bad, of course, about
the wild fowl, but as there seems no
new Curwood to come to the rescue,
there is no hope of saving the day.

A fruit grower has solved the prob-
lem of saving his cherries from the
robins and other birds by installing a
loud speaker among the trees. It is

said that the scheme works to perfec-~

tion.

While I was on the farm I solved
the bird and fruit question for myself
in a very happy manner and that was
before the discovery of radio. Tall
poles from which dangled squares of
tin so hung that the least breeze sent
a terrific jangling sound through the
air. The device proved a happy suc-
cess and I no longer lost fruit from
bird cribbing.

Not a bird was ever killed on my
premises except by pothunters from
Grand Ragids who came in numbers,
trespassed and destroyed all the quail.
There are some people who imagine a
bird has. no place on earth except to
make a holiday of sport for the pass-
ing of leisure time.

When these people (men and wo-
men) cross the river to that other land
where spirit instead of common clay
rules, they will know that the great All
Power recognizes the feathered crea-
tion equally with that of man and that
the slaying of birds in wanton sport
is a sin against God and man.

Dancing in a henhouse is a novelty —

never indulged until very recently. In
the olden time, however, barn dances
were not uncommon. New  school-
houses and sometimes residences were
often hus dedicated. Not so a church,
however. The cloth was too highly
regarded to desecrate the new edifices
erected to the worship of God to ever
permit of dancing within the sacred
edifice, and even the sound of a fiddle
was never permitted there on any oc-
casion. The violin, however, has long
since lost its wicked tendencies and
has won a place beside more imposing
instruments.

Going to a barn dance was consider-

ed quite the thing in the sixties. The
drive along the forest road behind a
span of sleek dobbins was a part of
the pleasure when you had your best
girl by your side.
"The most stylish rigs consisted of
open buggies. At one time the only
mode of conveyance was by lumber
wagon down crooked roads through
the dense pine woods, and the first
man to get a buggy was the envied of
all his friends. Buggy-riding with the
girls and boys was at one time a very
pleasurable experience.

the horses and cattle were given shel-
ter therein, although I well remember
one-of these dances where the big bay
and mows were filled with hay ready
for the animals which could soon oc-
cupy the place.

The ride home after the dance, at
the break of day, was pleasant in the
extreme. The road, a narrow trail
through the thick woods, was a ro-
mantic drive with that best girl of
yours. No such experience nowadays
with the rush and roar of the swift-
flying auto and the clang and rush of
trolley cars.

That Maine farmer who dedicated
his poultry house with a dance had
genuine natural love for nature and
the good things of life. He may have
remembered his early ladhood when
the barn dances came in now and then
to break the monotony of the wild-
wood scene.

At any rate it is well that the old
times are being revived by such means
as those adopted by this Yankee hen-
raiser.

One of the early lumbermen on the
Muskegon erected a boarding house
with a large dining room. When fin-
ished the first thing to do was to
dedicate the new structure with a
dance. The party was a success, and
that dining room wags, the scene of
many dances in after times, one pro-
prietress giving a weekly dance all one
winter in order to give her only child,
a girl of remarkable beauty, a chance
to “get ino society.”

The mother’s solicitude was hardly
appreciated, since the girl soon after
that winter’s weekly dancing experi-
ence, eloped with one of the mill crew
to a shanty in the woods where he
twain were married by a backwoods
justice and came home the next day,
aboard a lumber wagon, delighted and
happy.

There are enough opportunities for
farmers to enjoy life if they are alive
to the conditions confronting them,

Old Timer.

—__—_ © => __
Incidents of a Business Trip to Detroit

Wyoming Park, Feb. 13—At the
Meat Dealers’ convention, held in De-
troit, it was suggested that the new
Meat Dealers’ Association hold their
convention in connection with this As-
sociation in 1929 and that we meet in
Detroit.

I stayed over in Detroit an extra day
to see how the grocers of that town
felt about the matter.

In company with Mr. Von Schoik,
of the Detroit Convention Bureau, and
with F. H. Albrecht, Treasurer of our
Association, we spent a
calling on retailers and
Michigan’s metropolis. It is certainly
a city of “magnificent distances,” Jef-
ferson avenue being about twenty-five
miles long. We found some very nice
stores and, of course, some good mer-
chants who seemed interested in As-
sociation affairs,

Business was fair, they said, and all
seemed to be holding their own against
strong competition.

The following new members were
secured, all from Detroit: C. L. Moel-
man, ‘Chas. Langley, J. Alfeltus, A. S.
Keipert, McLouth Grocery, G. & G.
Grocery, R. D. Mitchell, E. Deiss

I think we will have an invitation
from Detroit for the 1929 convention
and I see no reason why we cannot go

I must confess that I have neglected
Detroit and I want to express my
thanks to Treasurer Albrecht and Mr.
Von Schoik, who so kindly showed me
around the town in their cars and also
gave many, many. good suggestions.

There will be a large delegation of
Detroit members on hand at the Lan-
sing convention April 17, 18 and 19.

We have the promise of E. A. Eliot,
of the National Grocer Co., that he
will explain to us the new merchan-
dising plan they have been working
on for two years. Paul Gezon,
Sec’y Retail Grocers & Meat Dealers.

jobbers in

whole day

 

 

SCHUST’S LINE

MEANS -—

More Sales
Bigger Turnover
Larger Profits, and
a Satisfied Customers

This
Display
Increases
Sales

 

THE SCHUST COMPANY

‘ALL OVER MICHIGAN”

DISTRIBUTING POINTS
Lansing
Saginaw

Grand Rapids
Detroit

   
           
  
     
   
 
 

At
Ever pect

H EKMAN’ 5
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and Crackers

 

 
 

Cookie:
and Crackers

RY

ly
rm : a TN

ASTERPIECES
Q E THE BAKERS ART

a
tae > etal
Hy iN ez Te
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12

FINANCIAL

Review of Business Conditions in
Michigan.

Written for the Tradesman.

 

The general industry and trade of
the country are on the upgrade and
the outlook is encouraging. Some un-
evenness has developed, but it has not

reached serious proportions. Such ir-
regularities as have occurred have
caused little apprehension. Business

seldom displays unusual activity in
mid-winter and the current season is
no exception to this rule. Moderate
improvement in many lines may be
expected during the next two months.
A decided quickening in general busi-
ness should take place in the Spring.
Automobiles and steel are the two
industries making the most satisfactory
showing. Production in the steel in-
dustry is stepping up rapidly and is
now 78 and 89 per cent. of capacity
respectively for the independent man-
ufacturers and the United States Steel
Corporation compared with 60 to 65
per cent. a few months ago. Increas-
ed activity in these two basic indus-
tries will be of much benefit to the
railroads and to business generally.

The outstanding event of the last
few weeks was the advancement of the
readiscount rate from 3% to 4 per
cent. by seven Federal Reserve banks
including the New York bank. This
action, following as it did closely on
the heels Government
securities, the first aid in
controlling bank credit, is generally re-
garded as a move to curb speculation
in securities. Some few interpret the
rate increase as a means of providing
adequate credit for industrial and com-
mercial requirements. . The gesture in
all probability was pointed primarily in
the direction of stack speculation. Pro-
vision of ample credit for general busi-
ness needs and checking of the flow
of gold to foreign countries were like-
ly secondary considerations. The Re-
serve banks’ action in this matter. is
another favorable “factor in the eco-
nomic situation.

of a sale of
system’s

Car loadings of revenue freight dur-
th

ing

1e first four weeks of this year
eight per cent. below the cor-
The loss

occurred principally in coal shipments.

were

responding period last year.

Coal loadings a year ago were large
on account of the approaching strike in
the bituminous coal fields. Loadings
of merchandise during recent weeks
compare favorably with the same per-
iod both in 1927 and 1926.

‘Commodity prices have experienced
little change since the turn of the year
and are holding close to the level of a
The general level of prices
is not expected to make any marked
advance during the next few months
in view of the comfortable supply of
Stability of prices is another
favorable element in the business out-
look.

Output of cotton textile mills has
been running ahead of demand and
production, accordingly, is being cur-
tailed. Wages in this industry have
been reduced 10 per cent. The lum-
ber industry also has curtailed output.
Continued restriction of oil production

year ago.

goods.

 

MICHIGAN TRADESMAN

is slowly ‘but steadily bringing about
betterment in that industry.

Business in Michigan is on the up-
ward trend. Reports from all parts of
the State show a slow but definite im-
provement. Industrially, the lead is
being taken by the automobile indus-
try. Automotive parts and accessory

factories are being benefited by in- ~

creased orders. Furniture manufac-
turing has experienced some improve-
ment following the recent show at
Grand Rapids. Farm implement plants
at Battle Creek are profiting from the
improved agricultural situation. Nor-
mal conditions prevail at the paper
mills. Automotive factories at De-
troit, Pontiac, Flint, Saginaw and Lan-
sing are getting into production on the
new models. The trend at Muskegon
is now towards improvement.

Alpena reports increased production
in leather and garments. Manufactur-
ing activities in Bay City are ahead of
what they were a year ago. Port
Huron has experienced a good pick-up
recently. Two-thirds of the cities in
the State report manufacturing normal
or better. Few large cities are includ-
ed among those reporting business
conditions below normal. There is a
better tone to business in the Upper
Peninsula where the situation is de-
scribed as being the most encouraging
in several years. Lumber camps, de-
spite the unusually warm weather pre-
vailing through the first half of Janu-
ary, are running to capacity. Opera-
tions at the iron mines are holding
steady and the copper situation is much
improved.

January production of automobiles is
estimated at approximately 224,000
units, a gain of 69 per cent. over the
preceding month. Difficulty is being
experienced in getting necessary ma-
terials. Production, however, is being
increased as rapidly as possible to take
care of the large volume of sales re-
sulting from the automobile shows.
Output for February should show a
substantial gain over January. Delays
and difficulties have been holding
down production of the new ford car
to between 250 and 300 units a day, but
the way to larger production is being
rapidly cleared. Present indications
are that daily output at the ford Motor
Company will reach 1,000 cars a day
before the end of February and 3,000
veh‘cles sometime in March.

Three public utility companies of
the State, the Michigan Bell Telephone
Co., the Detroit Edison Co. and the
Consumers Power Co., will spend over
$73,000,000 for expansion during 1928.

Employment in Detroit has increas-
ed more than 20,000 since the begin-
ning of the year and is 5,717 greater
than at this time last year, according
to figures prepared by the Employers
Association of Detroit. These figures
cover approximately two-thirds of the
working population of the city. Em-
ployment is also on the increase in
Saginaw, Port Huron, Benton Harbor,
Alpena, Bay City, Jackson, Lansing,
Lapeer, Newberry and Pontiac.

Retail trade is spotty throughout the
State. Some betterment is noted in

practicallly all wholesale lines. Drugs

and hardware, which have been quiet,
are now beginning to pick up. Col-

February 15, 1928

 

 

 

Kent State Bank

“The Home for Savings”

 

 

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NATIONAL BANK

Established 1860—Incorporated 1865
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when the things it does for its customers
are helpful to them in their financial
affairs -- business or personal.

Rendering banking service along broad
and constructive lines for 56 years has
established this institution in the confi-
dence and esteem of business houses and
individuals throughout all Grand Rapids.

GRAND RAPIDS SAVINGS BANK

“The Bank Where You Feel At Home’’

 

 

 

 

 

 

 

 

 

MAIR screen wa

 

February 15, 1928

MICHIGAN TRADESMAN

13

 

lections are fair. Future prospects are
brighter for both wholesalers and re-
tailens. ‘Wayne W. Putnam,

Director Public Relations, Union
Trust Co., Detroit.

———_»+ ++
Why Fixed Trust Shares Are Popular

‘Since the popularity among security
buyers of investment trust shares has
been demonstrated, much has been
demonstrated, much has been heard of
the merits or demerits of the two
principal types.

‘Some who have studied the situation
feel the management type of trust fails
to set up sufficient safeguards for the
investor’s funds. Others believe the
rigid, or fixed, trust is handicapped in
not being able to make changes in its
portfolio if one of its securities should
collapse.

To safeguard the investor, therefore,
fixed trusts must use every precaution
to select only such securities as will
give the highest degree of stability.
The management is in the position of
the life insurance actuary in weighing
the qualities of stocks or bonds that
go to make up a unit to be held by a
trustee against which certificates are
issued. When it has selected stocks
of the highest rating it has met its
chief criticism. The investor knows
at all times what securities are behind
his certificate.

Probably the most important feature
of a rigid trust, after careful selection
of its portfolio, is establishment of a
reserve fund to stabilize dividends.
This was a point stressed by Attorney
General Ottinger in his recent report.

The conservatively managed fixed
trusts have arranged for setting aside
an amount at the start to be known as
a fund for equalizing dividends. To
this reserve additional sums may be
diverted) from income above ordinary
dividend requirements. Certificate hold-
ers are entitled to share in this reserve
pro rata, of course, and the market
price of the certificates reflects this
participation.

Moreover, this reserve fund is
strengthened by the fact that most
well-managed companies constantly
are building up surpluses for stock-
holders, thus bolstering shares in the
trust’s group. This double insurance
not only provides a safety margin for
dividends but holds out promise of
extra disbursements when reserves be-
come larger than necessary.

Ready marketability is a quality to
be desired in both management and
rigid types of trust certificates, for al-
though fixed trust certificates) cus-
tomarily are convertible into securities
that underlie the outstanding shares,
not every investor would want to take
this method of turning his holdings
into cash.

Either the firm sponsoring the trust
or the trustee would be prepared,
therefore, to purchase certificates at
their net market worth, including the
pro rata share in the reserve fund. It
is not necessary to sell fixed trust
shares to raise cash, as a rule, how-
ever, for many banks will accept cer-
tificates as collateral for loans up to
70 to 85 per cent. of their surrender
value when the underlying securities
are known to be readily marketable
and high grade.

These are some of the points to be
kept in mind in considering trust cer-
tificates of either type for investment.

William Russell White.
——- >< --
Stocks Yield Less Than Bonds.

The stock market’s persistent rise
since June, 1921, has swept the yield
on industrial common shares down to
the lowest level since before the war
and made stocks in a sense dearer than
bonds.

A new calculation shows that the
yield on 33 high-grade common indus-
trial stocks on February 1 touched a
new low at 4.63 per cent., which almost
cuts in half the yield of 7.95 per cent.
offered by the same stocks in June,
1921. It means that the yield on the
best industrial issues now is lower
than that of high grade industrial
bonds. On February 1 industrial stocks
yielded 4.63 as against a return on in-
dustrial bonds of 4.73.

‘These computations naturally are
based on the best quality of dividend
paying common stocks, and would not
apply to poorer issues. The situation
nevertheless has focused ‘Wall Street’s
attention on prices. With the fall in
stock yields virtually to the level of
time loans, the conclusion is suggested
that advances from present quotations
will be increasingly difficult.

In any prediction on ithe future of
the: stock market this consideration is
important. The decline in stock yields
has been substantial and: persistent for
nearly seven years, but at the new low
yield levels dividends now are in com-
petition with loan rates.

Many large individual investors and
many institutional investors are in a
liquid position. Some for two years
have felt uncertain about the market.
Others have liquidated their holdings
within the last few months and now
await a favorable opportunity to buy
in again. The substantiai volume of
funds held on tap in anticipation of
the market’s decline will help to offset
the pressure for lower prices. To what
extent they will check 2 downward
movement, when and if one should
start, is a question nobody can answer.

While the shrinkage in stock yields
presents a condition that now gives in-
vestment authorities food for thought,
it is not one to bring alarm. After
all the old yields on common stocks
probably never will be restored. With-
in a few years it doubtless will have
become plain that the best shares have
passed permanently on to a higher
price and lower yield level.

Paul Willard Garrett.
[Copyrighted, 1928]
—_—_--2_____

It is always a pretty good plan to
tend to your own business, but it also
pays to keep an eye on your competi-
tors. Read their advertising and
watch their methods and profit by
them when possible.

 

Electric light is popular because it
is always there, ready for action.

 

Link, Petter & Company

(Incorporated )

Investment Bankers

7th FLOOR, MICHIGAN TRUST BUILDING
GRAND RAPIDS, MICHIGAN

 

 

 

 

MUNICIPAL BONDS

SILER, CAIRPENTIER & IROOSIE

1039 PENOBSCOT BLDG.,
DETROIT, MICH,
Phone, RANDOLPH 1505

360-366 SPITZER BLDG.,
TOLEDO, OHIO
Phone, ADAMS,5527

 

 

 

 

 

 

 

Investment Securities

E. H. Rollins & Sons

Founded 1876

Dime Bank Building, Detroit
Michigan Trust Building, Grand Rapids

New York
San Francisce

Boston

Denver

Chicago
Los Angeles

 

 

 

 

 

 

 

If You Leave No Will - - -
WHAT THEN?

 

 

 

GRAND RAPIDS TRUST CO.

Grand Rapids, Michigan

 

 

 

 

14

MICHIGAN TRADESMAN

February 15, 1928

 

MUTUAL FIRE INSURANCE

Iron Safe Clause in Fire Insurance
Policies.

I have just finished reading a de-
cision of a United States Circuit Court
of Appeals on the iron safe clause of
fire insurance policies. You are prob-
ably more or less familiar with that; it
is contained in all fire insurance policies
on stocks of merchandise, fixtures, etc.,
and binds the insured to keep adequate
books, to keep them in an iron safe
except in business hours, and to make
regular inventories.

Going a little more into detail, the
“Sron safe clause” requires the insured
to take a complete itemized inventory
of stock on hand at least once in each
calendar year, and, unless one had
‘been taken within twelve calendar
months prior to the date of the policy,
to take one within thirty days of the
issuance of the policy; and the insured
is required to keep a set of books which
will clearly and plainly present a com-
plete record of business transacted
from the date of the inventory, and to
keep them in an iron safe except in
business hours. Failure to comply
with this clause voids the policy.

 

I suppose more suits to recover fire
insurance have grown out of this clause
than out of any other part of the
policy. Unquestionably this clause is
a fair insurance regulation. After the
destruction of a stock of goods by fire
confusion is almost certain to arise
over what was burned and what its
fair value was, and what was not
burned, anl what was its fair price.
Reaching a just conclusion is hard,
even with all data before you, but with
the books kept as too many merchants
keep them, and possibly left out on the
counter and burned up in the fire, it is
yell nigh impossible to reach any con-
clusion at all. The insurance com-
panies are right in insisting that the
insured should be able to support his
claim of loss by the proper kind of
evidence.

Most of the cases that arise under
this clause arise not because the books
weren't kept in an iron safe, but because
the records or the inventory weren’t
kept in a proper way. Some cases
have arisen, however, out of failure to
use the safe, and the courts hold that
that invalidates the policy and makes
the insurance void even though the
books weren’t burned.

In the case I am describing, the
holder of the policy got through all
right, but he had an expensive law
suit and what is more, he might have
failed, and if he had failed he would
have lost over $13,000 insurance.

Now, in order to show readers how
courts look on the iron safe clause, and
what is required under it, I shall re-
produce this extract from the decision:

It is contended that there was a
breach of the iron safe clause because
the inventory and books do not com-
ply with the warranty of themselves
and therefore their sufficiency was a
question for the court and should not
have been submitted to the jury. It
appears that the insured had made
three inventories, one on January Ist,
one on June 26th, and one on Decem-
ber 22d. The policies were issued be-
tween May 26th and April 20th, so that
the inventories were sufficient to con-

form to the warranty in point of time.
As might be expected where a regu-
lar book-keeper was not employed, the
inventories and the books were some-
what crude and ambiguous. Samuel
Jass testified as to the methods of do-
ing business and keeping the books,
and also that the books had been turn-
ed over to Pennington, an expert ac-
countant recommended by the insurer,
to make a statement. Pennington
testified in substance that the books.
checked accurately with the railroad
records and evidence from other sourc-
es and were sufficient to enable him
to determine accurately the amount of
goods on hand at the time of the fire.
So this case came out all right, but

hundreds of cases, according to the
books, did not, and the policyholder
lost everything he had. Isn’t it re-
markable that business men will take
any chances with such an important
matter? Literally it is often a matter
of business life or death. I have per-
sonally known of cases where business
men who had suffered a fire had all
they owned invested in the business,
and having no insurance, or losing
what they had, they had nothing what-
ever left to begin again.

It is like going where your life may
depend alone on a life preserver, yet
letting all the cork leak out of it.

Business men now have two checks
on their book-keeping habits which
they formerly did not have, the need
of filing an income tax report and the
iron safe clause in their policies. These
checks have very greatly improved
business habits, particularly those of
small and medium sized merchants who
are apt not to be too careful in their
inventorying and their book-keeping.

Elton J. Buckley.
[Copyrighted, 1928]

> 2 -o- —__
Place Bathing Suit Orders.

Buyers of bathing suits are placing
larger advance orders this season, hav-
ing in mind that they were caught last
year with a demand for new models
and had only staple lines in stock. Two
piece styles are in biggest demand.
Women’s garments in gay colored
shirts with dark trunks are leading. In
men’s suits, white shirts with navy
trunks are wanted almost exclusively.
In the children’s lines, the one-piece
suit made up to look like the two-
piece garments are outselling the plain
colored models.

aanerninntinneli martian eerie
Ribbon Novelties Selling.

The use of ribbons for made-up nov-
elties continues to gain and accounts
for a substantial yardage consumption.
Some of the newest items include cases
for hosiery, handkerchiefs and gloves.
Wide ribbons are employed and are so
folded and sewn that a case is formed.
Satin, moire and taffeta numbers are
used in hand-painted, embroidered,
lace-trimmed and plain effects. For
Easter selling handkerchiefs and rib-
bon garter sets are active, the former
being of georgette in shades to match
the garters.

—_»>-->—___
He’s Busy at 105.

Business looks good to Sam Pep-
pethal, a 105-year-old man of Toledo,
Ohio, who has never taken an auto-
mobile ride, talked over a telephone
or heard a radio. He is planning to
sell more brooms in a door-to-door
canvass in 1928 than he has ever sold
before,

 

Merchants Life Insurance Company

 

RANSOM E. OLDS

Chairman of Board

WILLIAM A. WATTS
President

 

 

Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich.
GREEN & MORRISON—Michigan State Agents

 

 

 

 

 

Class Mutual Insurance Agency

C.N. BRISTOL H. G. BUNDY A. T. MONSON

“The Agency of Personal Service”
INSPECTORS, AUDITORS, STATE AGENTS

Representing The Hardware and Implement Mutuals—
The Finnish Mutual — The Central Manufacturers’
Mutual and Associate Companies.

Graded dividends ot 20 to 50% on all policies accord-
ing to the class of business at risk.

FIRE - AUTOMOBILE - PLATE GLASS

308-10 Murray Building Grand Rapids, Mich.

 

 

 

 

 

Affiliated with

The Michigan
Retail Dry Goods Association

An Association of Leading Merchants in the State

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

320 Houseman Bldg. Grand Rapids, Mich.

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

nerecotis 3 O% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigau

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

anes
—

 

 

—

 

 

 

 

 

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February 15, 1928

Steel Reflects Trade Pickup.

Real evidence that a substantial up-
turn in business is under way lies in
this week’s figures on steel operations.
The financial district has reserved its
judgment on the significance of recent
tendencies but those on the inside. of
the steel industry look upon the cur-
rent movement as one of substance.

If the Steel Corporation’s unfilled
orders to be published to-morrow show
a January gain of 300,000 tons—and
the financial district confidently ex-
pects that—the corporation’s future
business would reach 4,272,874 tons.
Such a total would tower above any
shown during 1927, and would repre-
sent a 40 per cent. increase since last
May. Specifically it would lift the un-
filled orders 1,221,933 from their 1927
low of 3,050,941 eight months ago.

Not the least interesting feature of
the improvement is the interesting
tendency to contract ahead in the steel
business. While future requirements
even now are not anticipated more
than three months in advance, the
trend differs from that in the industry
during the last year. Plainly the up-
turn in steel prices since last October,
when the low point was reached, has
stimulated this future business. It is
suggested that another increase will
come in the not distant future.

Further evidence of what is going on
may be had from an examination of the
steel ingot figures. Since the daily
average of ingot output reached its low
for the year in November at 119,300
tons the rate has stepped up smartly.
A 26 per cent. increase in steel ingot
production in January—exceeded only
by that of a war month, March, 1918
—lifts the total to a January average of
152,304 tons daily.

Here are plain enough signs of an
improvement in one of the two major
industries whose 1927 recessions slow-
ed down business in that year. Pre-
sumably it reflects an increased de-
mand from various sources. It does
not reflect simply the pickup in the
motor industry. Early records suggest
that building operations in January
were close to a record for that month.

If the present signs of an improve-
ment in the steel industry reveal a con-
dition that will be sustained those who
predicted greater prosperity for 1928
than 1927 will not be disappointed.

Paul Willard Garrett.
[Copyrighted, 1928]
—_—_».+>

Progress Being Made in Forestry.

The report of the New York State
Conservation Department, showing
work done in 1927, is of value to the
people of Michigan because it shows
ways and means that could well be
used to lay a broader foundation in our
State for the welfare of us all. One
item concerns an amendment to their
1926 forest tax law to eliminate a re-
strictive feature which is well out of
the way. The law as it now stands is
quite broad in its provisions and has
the definite aim to secure permanent
forests under adequate control and the
rules of good forestry. It is apparent
that they have the problem of aban-
doned land in their State and the Con-
servation Department is encouraging
towns, school districts and counties in

 

MICHIGAN TRADESMAN

efforts to take over abandoned lands
and use them for community forests,
forty-seven new ones having been es-
tablished in 1927.

All told, there are now 269 in the
State, containing a total of 17,125,950
trees. The New York Department
has in its charge growth studies on
334 sample plots in forest plantations
throughout the State.

There will be a study and finding of
results at five year intervals to provide
accurate data as to growth and yield.

In 1923 and following years the de-
partment furnished trees for demon-
stration plantation and in the Spring
of 1927 signs were placed to mark
ninety-six of the most successful of
the 1923 and 1924 plantations where
located on well traveled roads in
thirty-two counties.

It seems evident that encouragement
of community forests and the dissem-
ination of knowledge through demon-
stration plantations secures a better
understanding of reforestation and the
usefulness of good forestry.

The effect of it is evidenced in some
degree by the number of trees amount-
ing to 10,484,830 bought by individuals
for planting in 1927 on private hold-
ings. Total use in all ways in 1927 of
trees produced by the State nurseries
amounted to 23,375,502. It is well to
study the progressive spirit of other
State Conservation Departments, so
as to determine wherein our Depart-
ment can do effective work along the
same line. ‘Our Michigan latest pub-
lished report shows that in two years
covered by that report, 249,888 seed-
lings were supplied gratis to various
organizations of a public or quasi-
public nature. A table at the head-
quarters office seems to show that
there is no plan to make gifts of trees
to committees with the design to en-
courage the taking over of unused land
for town, school district and county
reforestation projects.

It would seem that in view of the
unused land in Michigan the fullest
possible encouragement should be of-
fered by our Conservation Department
to community forests and in that way
bunch their hits in giving away trees
to projects wherein the New York ex-
perience seems to show they do the
most good. Frederick Wheeler,
President Michigan Forestry Ass'n.

——>-e-2.____
Hides, Pelts and Furs.

 

 

 

 

Green, No: tooo 18
Green, No 2 14!
GCurcd Ne. fe 19
Curse Nooo 2 ae 38
@alskin. Green, No. t oo 25
Calfskin, Green, No. 2 ____________.. 23%
Calfskin, Gnured Not 22 26
Calfskin, Cured, No. 20.0101) ogy
EEOPRG, NOe Te ie 6.00
Horse; No. 2 se 5.00
od Pelts.

i Fee ee ee ea
Shearines = 2 oo es OeOr ‘a
Tallow.

ETE ee 07
oat we
INO. 2c 06
Wool.
Unwashed,. medium _.._..- @33
Unwashed, rejects ~-___.-_________ @25
Unwashed, fing eae
Fox.
ING. © Davee 2 $15.00
ING. 1. Medina 12.00
ING) Eo Sige ee a 10.00
Skunk.
No, 2 _. ~-$2.00
No. 2 1.50
No. 3 1.00
No, 4) 2. -50

 

—_>-~——___
A woman’s guest is usually a con-
quest.

15

 

   

Chicago

First National
Bank Building

on Davi

Investment Bankers

GRAND RAPIDS

Grand Rapids National Bank Bullding
Phone 4212

Detroit

2056 Buhi
Bullding

 

 

 

 

VINKEMULDER COMPANY

Grand Rapids, Michigan

Distributors Fresh Fruits and Vegetables

Now Offering: Cranberries, Bagas, Sweet Potatoes,

“Vinke

Brand” Mich. Onions, Oranges, Bananas, etc.

 

 

 

THE TOLEDO PLATE & WINDOW GLASS COMPANY
MIRRORS—ART GLASS—DRESSER TOPS—AUTOMOBILE—SHOW CASE GLASS

501-511 Ionia Ave

a

All Kinds of Glass for Building Purposes
nue., S. W.

Grand Rapids, Michigan

 

 

 

 

 

MICHIGAN BELL

T

ELEPHONE CO.

 

Long Distance Rates are Surprisingly Low

»»- For Instance

fr] 40

You

Or Less, After 8:30 P. M.,

can call the following points and talk for THREF

MINUTES at the rates shown. Rates to other distant
points are proportionately low.

From

Night
Gran d Rapi ds to: nasal specu
BALTINORE, MB. __.__..____ $1.20
JTERSEY ClEY, No fk. 1.40
KANSAS CIETY, MO. ...... 1.30
NEW HAVEN, CONN. ___----------- 1.40
NEW YORK. N. ¥. _._._.._ 1.40
PHILADELPHIA, PA. ____-._._-____ 1.30
ROCHESEFER N. ¥- ._... 1.00
SE. EGUIS M@. 1.00
WASHINGTON D.C. ...____.._ 1.20

The rates quoted above are Station-to-Station night rates,

effecti

ve from 8:30 p. m. to 4:30 a. m.

A Station-to-Station call is one that is made to a certain tele-

phone

, rather than to some person in particular.

If you do not know the number of the distant telephone, give
the operator the name and address and specify that you will talk
with “anyone” who answers at the called telephone.

Day rates, 4:30 a. m. to 7 p. m., and evening rates, 7 p. m. to 8:30

p. m.,

are higher than night rates.

A Person-to-Person call, because more work is involved, costs
more than a Station-to-Station call. The rate on a Person-to-
Person call is the same at all hours.

Additional rate information can be secured

by calling the Long Distance operator

 

 

 

 

— {

 

   

16

MICHIGAN TRADESMAN

February 15, 1928

 

MERCHANDISE CONTROL.

 

Restricted Buying Frequently Leads
To Starved Store.*

The topic of Merchandise Control is
not a particularly popular one among
hardware men. They regard a slow
moving stock as a necessary evil and
let it go at that. It will be my effort
to show that the slow moving stock
is not a necessity and that the condi-
tion can be corrected by simple, con-
venient and inexpensive method of
control. :

Many of you are familiar with the
figures showing the earnings of chain
stores, profits of which in many cases
approximate 10 per cent. of the sales
and, in a few, frequently exceeds 10
per cent. It is my belief that if these
chains had as slow a stockturn as hard-
ware stores and occupied as much
space for their stock in proportion to
sales, they would not make a larger
profit on their investment than is now
made in the average hardware store.
That profit has been varying between
2 and 4 per cent. on sales and 7 and 9
per cent. on investment in the past few
years. Stockturn in the hardware
store in the past few years has been
varying from one turn in 136 days to
139 days, while the general merchan-
dise chains will turn over the stock in
approximately forty days.

In the older days of merchandising
when rentals were cheap, when cred-
itors were satisfied with getting their
money once a year and when there
was no such thing as style in hardware,
the matter of merchandise control was
not a particularly important one for
the hardware men.

Now, one of the important expense
factors is rent, interest is charged on
over due accounts and the style ele-
ment is becoming more and more im-
portant day by day. The older ways
of doing things were suitable to their
time—the newer time demands new
ways.

At one time a merchant could re-
member everything he had in stock.
I know of one hardware man who,
when he had a total fire loss and no
figures from which to compute his in-
ventory, made up that inventory from
memory—shelf by shelf and section by
section—an estimate that was accepted
by his insurance company.

The hardware stock was then com-
posed chiefly of staple articles on which
the demand was fairly normal, but now
we find a continuous shifting in kind
and style which, if realized too late,
leaves the stock with a large number
of slow selling or unsalable items.

Realizing the need of a simple form
of merchandise control, this subject
was piaced on the program of the last
congress of the National Retail Hard-
ware Association, held at Mackinac
Island last June. Upon a committee
of three hardware men was placed the
duty of preparing such a plan. This
plan was approved by the congress and
the several state associations were
given the responsibility of presenting
the plans to their membership. I have
been placed on your program to dis-
card that responsibility.

The subject will be considered under

~ *Paper read at Detroit Hardware con-
vention by H. W. Bervig.

 

three general heads. First, the study
of merchandise movements as general-
ly found in hardware stores; next, sug-
gestion for improvement of the situa-
tion where a change seems advisable
and a practical means of carrying out
such suggestions.

The subject will be taken in its broad
relation to merchandising as a whole
because fast stockturn alone is of no
great importance. It must be consid-
ered in its general ‘background as a
part of the merchandising of any busi-
ness. :

Before undertaking to present the
matter we picked out what was con-
sidered a _ representative successful
hardware store. A study was made of
the purchases for a period of twenty-
one months, and, following this, an in-
ventory was taken of all the articles
studied. A study was made item by
item as well as line ‘by line, so we
would know precisely to the unit which
made up the whole of that stock. By
observation in a great number of other
stores we have been able to varify
the conclusions drawn from this par-
ticular study as being generally ap-
plicable to a considerable extent in
most hardware stores.

This is the first time, so far as I
know, where the movement was stud-
ied of any considerable number of in-
dividual items. That is the only pos-
sible approach to the problem.

The first point that develops from
the study is the fact that purchases
were scattered over a great variety of
sources. A little hand out here and
another there makes the account of
little value to the majority of suppliers.
In one year, for instance, paint and
glass alone were purchased from
twenty-five sources. In the same year
merchandise was purchased from 119
different sources. From fifty-nine of
these only one invoice was received.

Next in order of development and
one that is largely the result of the
scattering of purchases is that no ef-
fort whatever was made at a standard-
ization in lines where the benefit of
such a policy would be most clearly
apparent. For instance, an ordinary
screw driver would be bought under
one wholesaler’s brand one time and
the next purchase would be of a similar
article under another tbrand. As a
result, the stock would be composed
of a miscellaneous assortment of ar-
ticles which cost about the same price.
In fact, the price apparently had little
to do with the choice of article.

Going further into the study it was
apparent that the stock of items in the
various lines had little direct relation
to sales. Many of the bast selling
items were absent from stock and a
surplus of articles which had a rela-
tively slow sale. ‘This is a condition
frequently found in stores whose own-
ers boast that “they have everything in
hardware.” Sometimes it seems as
though they had about everything one
doesn't need.

In many lines where the stockturn
on a whole was quite satisfactory,
many of the individual items showed
unsatisfactory results. Also in lines
where the stockturn was slow many of
the individual items had a good rate
of stockturn. This would indicate that

the stockturn in a line as a whole
could be considerably improved.

To illustrate this point a chart has
been prepared showing stockturn in a
number of representative lines. The
first column shows the average stock-
turn of the whole line. The next gives
the stockturn of the best selling sizes
which range from three to ten in each
line. In the third column are an equal
number of slow selling sizes. House
paints, nails and glass show a fast
stockturn, while screws and drill bits
turn very slowly. The movement in
drill bits is representative of the move-
ment in most of the tool lines and 1s
a point which will be emphasized later.
In these various lines are shown the
best selling and slowest selling sizes.
As an example of the information we
found that ten out of seventy-nine
sizes of screws comprise nearly half the
total sales. A similar situation is found
in many of the other lines.

Continuing the investigation of the
store it was apparent that the owner
spent more time than seemed neces-
sary in buying. We figured that it
took approximately one hour to pur-
chase every $55 worth of merchandise.
This is a function that needs the
closest attention, and I do not mean
to minimize its importance, but with
a better organized stock it was appar-
ent that much time could be saved here
and devoted to other equally important
functions of the business.

The results of the methods of pur-
chasing were apparent in the condition
of stock for the packages and often the
merchandise itself were shop worn,
showed evidence of having been
handled many times. This resulted in
the merchandise becoming unsalable
and is considerably depreciating its
value.

The result at the end of the year in-
dicated that a very large share of the
profits were found in this unsalable
and depreciated merchandise, a profit
that in many cases will never ‘be
realized.

Finally, the store itself has the ap-
pearance more of a warehouse than a
show room. When someone in the
store asks “Where shall I put this
stuff?” You know that you are in a
warehouse. If he asks, “How shall we
show this merchandise?” You are in
a show room. Most of you know
which question is heard most fre-
quently.

You have been presented with a
situation which we believe to be fairly
typical of a hardware store. Naturally
our next step would be to present sug-
gestions for improvement.

In the past five years you have heard
about hand-to-mouth buying. Advice
has been given to “buy often and buy
less.” This policy was presumed to
automatically speed up stockturn.
Wholesalers and manufacturers inform
us that this campaign has had consid-
erable effect and that buying is, to a
very considerable extent, done on a
hand-to-mouth basis. If this is the
case no appreciable effect can be found
from a study of stockturn covering the
period from 1922 and on. In no year
has the stockturn in averages found
from over 1300 stores been faster than
2.28 times and in no year has it been

slower than 2.25 times. The extreme
variation is only 3/100 of one turn. 'The
stockturn in 1926 was almost exactly
the same as in 1922.

Hand-to-mouth (buying too frequent-
ly results in starving stocks, losing
sales and profits on those sales. The
policy has apparently not been a par-
ticularly satisfactory one.

Considering the typical hardware
store the first point was that the pur-
chases were scattered over a large
number of sources. The first sugges-
tion for remedying the situation in this
store would be to concentrate those
purchases. If an account is scattered
among a dozen wholesalers and a hun-
dred to 150 manufacturers the ac-
count is not very valuable to any of
them. When concessions are given
the merchant who scatters his purchas-
es is not the one who generally re-
ceives them.

Two wholesalers besides the manu-
facturers’ lines you may handle seems
sufficient for most stores. Dealing
with these two you are in a position to
request consideration that you couid
not get if you spread your business
out. Moreover, when buying from a
smaller number of sources you will re-
place stock with articles of the same
brand as has been carried.

This brings us to the next sugges-
tion, that of a standardization of stock.

_A stock list should be made in the

various lines handled. Add nothing to
that list until you are sure it will sell
and scan it frequently for items that
could be dropped. With such a definite
list you would not be so likely to add
items in the various lines unless the
demand was found to be sufficiently
large to warrant placing in stock.

Every individual item added to the
stock should have a definite place in
the merchandising plan. Merchandise
is often carried in stock merely be-
cause a similar item has formed a part
of the stock for a long time past. The
best sellers in each line ‘should be
found and the stock apportioned ac-
cording to the probable sale. Follow-
ing out that suggestion would mean a
considerable change in the manner of
merchandising hardware, a change
that is entirely in line with modern
merchandising practice.

The working out of a complete plan
for merchandise control is merely a
means to the end of studying merchan-
dise possibilities. The mechanics of
merchandise control is only the servant
of merchandising — not its master.
When it is found that a line is not
moving as you believe jt should and
sales are not bearing their proper re-
lation to the stock, it will be up to the
merchandisers to see first, if sales on
the slow moving lines cannot be in-
creased. This is where display enters
into the problem. A line that seems
almost dead can frequently be brought
to life by proper display treatment.
The open display stands that many of
you have installed in the past few
years provide the best type of display
for finding out whether a line really
will sell or not.

In a typical store which we have
been considering we find a situation in
the tool department that is reflected in
many other hardware stores.

AS ex-

 

 

February 15, 1928

MICHIGAN TRADESMAN

17

 

 

 

 

 

 

 

  

 

   
 

 

 

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18

MICHIGAN TRADESMAN

February 15, 1928

 

amples, augur bits showed a turnover
of one-quarter time, an average of one
stockturn every four years. Carpenter
chisels turned at the rate of once every
three years, hammers every year and
a half and saws every two years and
a quarter. One entire display stand
given over to lines such as these fre-
quently stimulate the sales on the line
which will continue even after the dis-
play has been removed.

A mass display of individual items
will often develop sales on such items
in excess of the movement in an en-
tire line. If this store would make a
mass display, say of a dozen of one
kind of a popular priced saw, they will
probably sell more saws in a week than
they had previously been selling of all
kinds in a month.

If the stock fails to respond to the
display treatment the alternative step
would be to cut the stock in proportion
to the probable sales. If an honest ef-
fort has been made to display these
lines and the response is inadequate to
the stimulus given that is the only
treatment possible.

The different suggestions given for
adequate control of merchandise can-
not be carried out to the fullest with-
out some practical means of accurate
figure control. That means the instal-
lation of records of some kind.

The specialized retailer, such as is
the hardware man, has perhaps thought
that he was not greatly concerned; that
he could watch his stock as well or
better without records of any kind;
that he knows his trade well enough to
enable him to furnish requirements in-
telligently without having to bother
with recording sales or purchases in
individual lines or items.

Effective merchandise control does
not call for much additional work or
added expense; neither does it make
merchandising more complicated. The
fact of the matter is that all stores
attempt some form of merchandise
control, a control that usually depends
on the memory or casual impression
of some one man. If records are used
they are frequently too elaborate or
inadequate.

The test for the use of merchandise
control records, as for any other record
depends on whether or not they will
enable the business to make more
profit than the cost of operation. A
theoretically perfect system may be a
practical impossibility because of the
cost.

There are two general types of mer-
chandise control, departmental control
and unit control. The first type studies
groups of related merchandise and the
second studies individual items. Plans
for both the Departmental and Unit
control were presented by the commit-
tee at Mackinac and both are import-
ant. The larger store needs both types,
but stores, both large and small, need
Unit Control. Only by such control
can you get the specific knowledge
about the movement of the units of
merchandise. The entire stock is
nothing but a collection of such units.

There are two general sources for
information when setting up a Unit
control. Unit control is usually con-
sidered as secured through an analysis
of sales. In that method it would be

necessary to make a slip of every sale
whether charged or cash and to deduct
the quantities sold from the amount
on hand of each item from the day be-
fore. This kind of unit control has
been found too burdensome, too com-
plex and too expensive.

The second source from which infor-
mation can be secured is from using
the purchases only. If you know how
much you had at the beginning of any
period and how much you had bought,
you can total these two, deduct the in-
ventory at the end of the period and
will know what you have sold during
that time. This very greatly simplifies
the task of securing the quantity sold
on individual items.

A good system of stock controi will
result in fresher and cleaner stock and
stock that is more responsive to cus-
tomer’s need. Through the use of
records provided by the National As-
sociation you will be able to anticipate
the changes in demand. For instance,
an article will sell for a season, then
gradually be replaced by something
else. Without a figure control it would
be difficult to know the rate of change.
That being known the stock could be
gradually decreased and when sales
possibilities are exhausted you would
be out of stock.

Stock control would result in a low-
ering of expense because you would
spend less time in buying. I have in
mind one hardware man who buys a
carload of nails in less than five
minutes. He knows from his stock
records the proportion sold of each of
the several kinds of nails and simply
asked his stenographer to specify a
carload of rails based on those figures.
When you have the entire record of a
line in front of you it will not take you
much time to order merchandise.

With the stock balanced according
to probable sales the space now given
over to storage of goods would be
used for display instead and this will
result in increasing sales, and your
profit on those sales.

Smaller investment in stock will
also mean a larger net profit on your
total investment and, of course, smaller
loss from obsolescence and depreciation
of merchandise.

One Michigan merchant, after in-
stalling stock control released $534.50
from his paint stock alone. That was
the first department in which the stock
control was installed. It has since
been applied to a considerable number
of other lines with equally satisfactory
results.

It is our suggestion that you apply
this method of control to two or three
lines in your store, then as you find
how advantageous they are you can
extend them over a larger number of
lines or departments.

Stock control is a central policy in
department and chain store selling. I
know of one chain store that spent
nearly one-half million dollars in mere-
ly the development of a system for
stock control and they consider that
money well spent. These firms know
that if they did not watch stock, if they
did not weed out undesirable items as
quickly as they developed and if they
did not know with a fair degree of
certainty what they could sell in a

certain period that, instead of show-
ing a profit at the end of the year they
would have a loss.

Upon what single factor is com-
mercial success based? You will all
probably agree that there are none
more important than good judgment
and that nothing can take its place.
Your judgment is only as good as your
information. If the factual base is in-
correct the conclusion will be in error.

The method of stock control gives
you a correct factual base upon which
to form an accurate judgment as to
the desirability of carrying merchan-
dise. The method requires very little
additional labor and involves no com-
plicated mechanism in its operation. It
will give any merchant using it the
facts that will enable him to have ade-
quate quantities on hand witkout over-
stock which undermines profits.

The chief difficulty im the way of
installing merchandise control is in
getting used to the idea. It is entirely
too easy to get into the frame of mind
that “It is a good thing for the other
fellow but not for me.”

Give thought to your own problem,
fit the suggested ideas to your par-
ticular situation, install stock control
on a reasonable number of lines until
the benefits are clearly apparent, ex-
pand as conditions warrant and you
will have satisfactorily solved one of
the most troublesome problems in re-
tailing. You will have a clear view
of merchandising possibilities and you
and your business will profit accord-
ingly.

—— +. ___
Largest Convention Ever Held By
Hardware Men.

The annual convention of the Michi-
gan Retail Hardware Association,
which was held at Detroit last week,
had the largest attendance of any
gathering ever held by that organiza-
tion. The exhibits were 25 per cent.
larger than ever before.

It was decided to hold the 1929 con-
vention in Detroit.

The following officers were elected:

President—Herman Dignan, Owosso

Vice-President — Warren A. Slack,
Bad Axe.

Secretary—A. J. Scott, Marine City.

Treasurer—William Moore, Detroit.

Board of Directors: C. L. Glasgow,
Nashville; Herbert R. Hinckley, Do-
wagiac; Waldo Bruske, Saginaw;
James Draper, Detroit; Russel S.
Spencer, Charlotte.

The President’s address and two
papers read at the convention were
printed last week. Another paper ap-
pears this week. Other papers will
be published from time to time.

 
  
   
      
        
     

Only one small service charge.
ing fees or any other extras.

New York City.

M R. STOWE Says: We are on the square.
So will you after you have used our Collection Service.

No extra commissions, Attorneys fees, List-

References: Any Bank or Chamber of C
3 ak « ommerce f
this paper, or the Michigan Retail Dry Goods ee oe

Merchants’ Creditors Association of U. S.

Suite 304 Ward Building, Battle Creek, Michigan
For your protection we are bonded by the Fidelity & Casualty Company of

Right now, while things are a little
dull in the store, is a mighty fine time
to get out after your rural customers.
Don’t let the mail order houses sell
the farmers all of their requirements.

Hodenpy] Hardy

Securities
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February 15, 1928

MICHIGAN TRADESMAN

19

 

DRY GOODS

Michigan Retail Dry Goods Association.
Presi@ent—A. K. Frandsen, Hastings.
First Vice-President —J. H. Lourim,

Jackson.

Second Vice-President — F. H. Nissly,

Ypsilanti.
Secretary-Treasurer—D. W.

Alma.

Manager—Jason E. Hammond, Lansing.

Robinson,

Hats Follow Ensemble Vogue.

The fancy for ensembles is shown
in a number of the latest hat models,
especially in the more tailored ones.
At the moment polka dots, which are
expected to be worn a great deal, are
shown in scarf and band trimmings on
straw hats in small and of medium
sizes.. A smart little hat of brown
baku straw has a slightly rolling brim
and about the crown is draped a scarf
of brown and beige polka-dot crepe de
chine. With this is to be worn a Deau-
ville ’kerchief of the same material.
This ensemble is attractively copied in
navy and white, navy and tan, and par-
ticularly in black and white. ‘Crepe,
silk and chiffon in other paintéd pat-
terns, such as geometric or small
florals in many colors, are used for the
hat trimming and for the scarf or
*kerchief.

Separate scarfs are
narrow, straight strips of crepe printed
in a number of new designs, most of
them in small conventional patterns in
fresh Spring colors. These scarfs, cut
like a muffler, are worn close around
the neck and tied in front in the man-
ner of an Ascot. They are intended
to accompany the simpler frocks in
plain colors and the new tailored suits.
Many scarfs of the dressy sort and
those of printed chiffon and tinted lace
will be much in demand for Summer
evening dress. Some quite stunning
scarfs are woven in Roman stripes and

brilliant colors.
———_2-22a

Hat Has a Lighter.

The vogue for cigarette lighters has
extended to the millinery trade. An
Eastern manufacturer is placing on the
market a felt hat in which a lighter
forms part of an ornament that trims
a circlet of straw on the hat. The
case of the lighter is enameled in
colors to match the hat. In addition
a pouch for cigaretes is provided with-
in the hat, thus rounding out the
latest convenience in millinery for the
girl who smokes. The hat, plus lighter,
is priced at $3.

—_+- + ___

Child-en’s B'azers Shown Again.

Manufacturers of children’s and
juniors’ dresses believe that the vol-
ume business being placed for two-
piece sport frocks will later on in the
season bring about a demand for some
type of short jacket or blazer. Conse-
quently several are showing a varied
line of jackets, lined and unlined. The
materials used are mostly woolen in
gay stripes, both vertical and diagonal.
Red, green and blick velveteen is used.
Although these garments are usually
séld in the better grade shops they are
being made to retail at from $5 to
$7.50 apiece.

—_+-+—___
Exclusive Rights on Jewelry.
Department stores appear to recog-
nize the sales value of novelty jewelry
and various types of women’s acces-
sories to the extent of ordering certain

now made in

items with the understanding that they
are to have them exclusively if only
for a period of two weeks. This situa-
tion in turn is of great value to the
manufacturer because competing stores
immediately come looking for the new
items and in addition are willing to
leave orders for them for future deliv-
ery. Still another advantage in plac-
ing such items first with a New York
store, is that out-of-town buyers are
influenced by what is being accepted
by New Yorkers.

—_—_~»+++___
Furnishings Lead Over Clothing.
Men’s wear retailers are now put-

ting stress on furnishings in their

sales events rather than on suits and
overcoats. Consumer response to the
furnishings offerings is credited with
being much better than in the case of
clothing. This is held likely to result
in some carryover of the latter, which
will be quite light in the case of suits
but proportionately heavier in over-

This is expected to be a factor

piece goods orders
manufacturers will

place for next Fall. The outlook for

Spring topcoats is considered good

and early offerings of these will be

made by retailers.

coats.
governing the
which overcoat

+9
Retail Cellections Improving.

While some irregularity is shown,
retail collections appear to be improv-
ing. Retail credit men regard anything
over 50 per cent. as good, and over 60
per’ cent. as excellent. The present
average, on this basis, ranges between
45 and 50 per cent. Relatively few
stores are in the 60 per cent. class, but
most of them show improvement over
the same period of January, 1927. Re-
ports of new accounts opened thus far
this month also vary, with even the
more favorable ones showing relative-
ly small increases. This is attributed
partly to the increases shown prior to
the holiday buying season in December
and partly to the uncertainty that
usually is felt in a Presidential election
year.

—_—_+~+>__
Toy Imports Watched.

Domestic toy manuufacturers are
trying to curb the importation of mer-
chandise which they claim should be
classed as toys, but is imported, as
other types of goods, at lower duties.
Frequent hearings have been held in
connection with the matter at the
United States Custom Court, one be-
ing scheduled for next Friday. An in-
stance of what American manufactur-
ers object to was cited in the importa-
tion of certain items filled with candy.
The goods were brought in as ‘“con-
tainers,” but the domestic manufac-
turers claim they should be assessed
as dolis.

—__+-.___

Modernistic Art Taking Hold.

The trend toward modernistic art
effects in window displays, strong in
the East, is also making much head-
way in the Middle and Far West. ‘The
heads of Western stores recently in
the market were strongly imipressed
with the modernistic displays of local
retailers. In two instances, told of
yesterday, executives wired ‘for their
display managers to come here im-
mediately to see what was being done.
One said in ‘his wire that the methods

used were so unique that he couldn’t
very well explain the displays and that
it was absolutely essential for the dis-
play manager to see them in person.

———__.2.>—___—_-

Need Two Experts on Ensembles.

The slow acceptance of the cheap
and medium priced ensemble suit is

blamed on manufacturers who, it is

claimed, are not versed in the art of
making both coats and dresses. The
coat producer falls down on the dress
end and the dress man on the coats.
Another point is that the cheaper en-
sembles are not considered entirely
practical. When they are copies of the
high-priced models the coat is too
short to wear with other dresses. As
a consequence some buyers and manu-
facturers believe that the cheap suit
and full-length coat will be best sellers
for Spring.

——_—_~+<-+___—_
Group Buying Expands.

A further expansion of group buy-
ing activities is indicated for the year.
Particularly successful as applied to
ready-to-wear, the method is being
broadened to take in a wide range of
The buying or-
ganizations, to take care of this de-
their

general merchandise.

velopment, have strengthened
personnel and are intensifying their
merchandising functions. The various
wholesale markets are being studied
with the utmost care, with the aim in
mind of keeping buyers best posted,
making the most advantageous pur-
chases and cutting down the

downs on the goods bought.

mark-

—_—__+~-.___
Antique Intaglio Seals Featured.
One of the high-grade novelty jew-

elry firms is featuring antique intaglio

seals in a new line of bracelets, chok-
ers, necklaces and earrings. The seals
are all genuine old pieces in real and
synthetic stones. The selection 1s
limited to cornelians, amethysts, sar-
donyx and turquoise. Mountings are
plain and elaborate and are in either
Spring

gold or silver following the

trend in metals. These seals are used
in various ways, as links in bracelets
and flat chokers, or suspended on fine
necklaces.
$30 a

earrings and
items are priced

chains for
These
dozen upward.

from

—_+2-__
Long Hair Not a Factor.

Reports from various parts of the
country which say that many of the
younger women are letting their bob-
bed hair grow are not regarded serious-
ly by the millinery trade in the light
of possible effect on styles. Just as
many 21 inch head sizes are being
sold now as at any time since the vogue
for close bobbing set in, and the same
percentage of 22 inch head sizes is
also selling. Most of the 23 inch hats
are purchased by women of the
matronly type who have not been
bobbed. The first real hot weather is
also expected to discourage those who
are letting their bobs grow.
>>

Display Cases For Store Doors.

The door space in front of a store
is made to yield additional display
space at night by means of new cases
just placed on the market. These are
designed to fit the back of the glass
panel in each door. Made of wood
and held in place by bolts, they are

 

electrically illuminated and permit unit
trims in the layout of merchandise.
The cases vary in height or width to
fit the door and can be obtained in ef-
fects harmonizing with other fixtures.
It is estimated that one-quarter to a
half of the average store front is taken
up by the doors, which at night re-
main dark and unproductive.

—_——_~+->____

Colored Sheets Selling Well.
Although there has been a slow but
in the jobbing
call for white cotton sheets of late, the

general improvement

demand for colored sheets is increas-
ing rapidly. All sections are taking
them, sales to conservative New Eng-
land being proportionately equal to
those of other parts of the country.
Pink continues the favored color. One
feature of the demand for colored
sheets is the noticeable trend in favor
toward the While 81
inches is still the favored width, the
best selling lengths are now 99 and
108 inches. The 99 inch length, for
many years the standard is steadily
slipping backward.

longer ones.

——--~>-

Fancy Cuffs Best in Gloves.
Women’s kid gloves are selling best
Black so far
is in the lead, with beige following.

in fancy cuffed styles.

White is also good and some new or-
ders are being placed for gray. This
latter color is not expected to carry
over after Easter. Manufacturers in
general feel that the plain tailored,
hand-sewn and slip-on gloves in beige
and nude colors will be in demand
after the Easter holidays and will be

with the early sport
The average priced glove, sell-
ing at $24 a dozen, is in better demand

worn Summer

suits.

than the very cheap lines or the ex-
pensive types.

—___ «+
Ensembles Help Millinery Trade.
One of the better grade millinery

firms claims that the
helped

ensemble has
Spring ‘business.
The new suits, it appears, require hats
that are more distinctive than those
selected for general wear.

along early

In this way
a woman will want more than the
regulation felt hat. Then, too, it is
pointed out that with the approach of
warm weather and the featuring of
very sheer printed frocks the larger
brimmed straws and_ felts will be
needed. Black and beige remain the
color choice of the majority of buyers,
with pastel shades noted for late
Spring and Summer wear.

 

 

CLOTHING SALESMAN
Michigan and Indiana

Resident salesmen wanted by a large,
prominent, New York manufacturer of
men’s and young men’s overcoats, top-
coats, Summer clothing, trousers and
knickers. We have an old well-estab-
lished trade in Michigan and Indiana,
but will only consider men who can prove
unquestionably that they have an estab-
lished following and long intimate ae-
quaintance with buyers and retailers in
the States of Michigan and Indiana.
Give complete details in first letter in
confidence; state annual net shipments
for past two years. All our salesmen have
been notified about this advertisement.
Write Box 2000, c/o Michigan Tradesman

 

 

 

 

 

SHIRTS TO MEASURE
PAJAMAS
Samples on application

KELLY SHIRT CO.

39-43 Michigan, N.W., Grand Rapids

 

 

 

 

 

MICHIGAN TRADESMAN

 

February 15, 1928

 

RETAIL GROCER

Retail Grocers and General Merchants
Association.
President—Orla Bailey, Lansing.
First Vice-President — Hans Johnson.
Muskegon.
Second Vice-President—A. J. Faunce,
Harbor Springs.
Secretary—Paul Gezon, Wyoming Park.
Treasurer—F. H. Albrecht, Detroit.

 

Salesman Helps Merchant Who Helps
Himself.

It is plain human nature to see our
own difficulties and to wish they were
not. So whenever a lot of wholesalers,
manufacturers, canners or others who
market through retailers, are gathered
together, much is apt to be said about
the ineffectiveness of the retailer. Such
attitude is negative, the reverse of
constructive.

So here is a true story, told last
week by the editor of Salesmanage-
ment, a National magazine of business,
of how a salesman—a grocery sales-
man who might easily have thought
he could “let George do it,” or let it
remain undone—served a grocer.

This was the case of a small grocer
on a side street who kept a small place
where he also “kept” groceries, for
he sold few of them. He operated the
entire plant mainly alone, serving a
small line of credit customers.

The salesman felt that if more cus-
tomers could tbe brought into that
store, two things would happen: cash
trade would ‘be increased; really de-
sirable credit customers could be se-
lected from cash buyers. He needed
the co-operation of the grocer, which
he succeeded in getting. He laid out
his plan, which I relate in his own
language, because that was precisely
what was done, and results will be
noted.

“I told my friend,” said the sales-
man, “to have the biggest cake baked
ever seen in his town and to advertise
to his trade everywhere in his district
that, beginning on a certain day, a
slice would be given to every visitor
to his store, accompanied by a cup of
hot coffee.

“Because this was to be a trade-
building stunt, he got the flour and
other principal ingredients free on his
agreement that the donors should have
their names and brands prominently
mentioned in his advertising. Because
he promised also to feature the baker,
the baker, who was his neighbor, made
and ‘baked the cake without charge. It
was so big that a washtub was re-
quired for the baking thereof.

On the same basis, he got the coffee
without charge.

“He circularized his entire district
a few days in advance—not too long—
with dodgers put into every door in
which he explained precisely what he
was going to do; and he emphasized
that no obligation would be entailed on
anybody in return for the free cake
and coffee.

“The big cake was exhibited in his
window for three days. Then on the
dap appointed it was cut and served
to all comers with coffee as advertised.

“The day the cake was cut was cold
and rainy; but cash sales were between
four and five times what the merchant
had ever yet experienced. The second
day conditions were better, and that
fact, plus the word-of-mouth’ adver-
tising given him by those who visited

him the first day, resulted in cash sales
seven times as great as he had ever
yet had in his nine years business ex-
perience.

“The third day was Saturday. His
cash sales were twelve times as great
as on any previous Saturday. But that
was not all. He was entirely unabie
to wait on the crowds, for he had not
anticipated any such rush and was un-
prepared. Indications were that, had
he been able to handle the trade, his
sales would have ranged somewhere
between twenty and thirty times his
best previous cash-sale record.”

Such is the story as told by the
salesman who was responsible for the
plan whereby he built up a new busi-
ness for one of his customers. It
demonstrates the truth that the trav-
eling man who visits grocers regular-
ly can be of great service to them
without wasting time or energy there-
by. No doubt this man talked over
the details of his idea with this grocer
many times before the thought took a
bite; but that did not mean that he
tcok any more time than many sales-
men use up in idle gossip on their
rounds. The difference was that this
man used his spare minutes advan-
tageously instead of worse than wast-
ing them.

Jobbers hesitate to encourage their
salesmen to do work of that kind.
They say that “the average salesman
cannot do it.” True, but “the aver-
age” grocer would not respond. In
fact, the average of anything will not
produce exceptional results, and busi-
ness is built on exceptional character,
unusual industry, rare insight and faith
in expected results. It is because both
these men were above the average that
results were as stated.

Jobbers further hesitate because they
feel that if a salesman tries to do that
kind of work, the merchant will
suspect him of working for his own
interest—that he must have an ulterior,
selfish motive in offering such helpful
service to his merchant-customers.

But first we must get the right angle,
thus: The work will be done—that is
persisted in and carried on systematic-
ally—only by exceptional salesmen.
Such men have tact and insight into
human nature. They are intelligent
enough to select the right merchants
to work on. They are just as capable
of passing up grocers who “know it
all’ ’and are so “wise in their own
conceit” that nobody can help them
much. Such salesmen should be en-
couraged to do that kind of work.

On the other hand, merchants who
are capable of being thus led into bet-
ter, more profitable ways are also
broad minded men. It will not worry
them in the least that the salesman
expects to built business for himself
and his house in thus improving con-
ditions among his trade. The right
kind of merchant will not give that
phase of the question a thought; and,
as noted, the right kind is the only
class that can be influenced anyway.

Such work is bound to result in good
to the employer of such a salesman.
Is there any earthly reason why it
should not?

Such mutuality of effort, such team
work ‘between wholesaler and retailer

(Continued on page 31)

    

 

 

Always Sell

LILY WHITE FLOUR

“‘The Flour the best cooks use.”’

Also our high quality specialties

Rowena Yes Ma’am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING CO. Grand Rapids, Mich.

   

 

 

 

 

 

GRAND RAPIDS PAPER BOX Co.

Manufacturers of
SET UP and FOLDING PAPER BOXES

GRAN D mR A ? 1 2 5S Mie Aa.

 

G AN

 

 

 

 

A SIMPLE FRESH FOOD.....
AND HEALTH

Fleischmann’s Yeast is a simple fresh food that relieves
constipation, aids digestion, clears the skin and tones up
the whole system—gives buoyant health.

 

Recommend it to your customers—they will appreciate
the service. Then, too, Yeast-for-Health customers
come regularly to your store; give you an opportunity
to sell them all the groceries they need.

FLEISCHMANN’S YEAST
Service

 

 

Don’t Say Bread
~ Say

HOLSUM

 

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

—

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST -- FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

 

 

 

 

 

 

February 15, 1928

MICHIGAN TRADESMAN

21

 

MEAT DEALER

Veal Quality on the Market Now.

We were asked over the telephone
to-day by one who keeps closely in
touch with the food market if veal is
not poor at the present time. This
question ‘was something of a surprise
for it indicated that this person had
‘been informed that quality was low.
As a matter of fact most of the cur-
rent supply of veal comes in the vealer
class at the present time, which means
that most of the supply has been milk-
fed. There are a few carcasses of
what is known as calf carcass meat
coming from calves that have advanced
beyond the usual age for vealers and
that have been fed on other kinds of
feed than milk. Among the vealer
supply there are found some of all
usual market grades ranging from
Prime down to Common, but the bulk
are eligible to the Medium, Good and
Choice grades and a liberal supply
grade Good and Choice. Broadly
speaking, we might designate the aver-
age quality of veal at the present time
fully up to the average found on the
market during the greater part of the
year, with enough of high quality to
supply the demand for such kinds. In
most cases the meat is of good color,
reasonably ‘blocky, quite tender and
flavorful.

 

There is usually very little complaint
from consumers: when veal quality is
as good as at the present time and
whether cutlets, chops or pieces for
roasting or stewing are bought they
ought to satisfy if ‘bought in any re-
tail market where meats are generally
up to the grades demanded for regular
use. The wholesale market on veal is
only slightly higher than a year ago
and considered reasonable according to
modern meat values. A year ago no
calf carcasses were quoted at New
York, but in that respect the present
market does not materially differ, since
the supply is now so low that at times
it is hardly quotable. During, certain
seasons of the year and especially dur-
ing these seasons of certain years a
large part of the total supply is made
up of the older types of calves. When
this is so and when the total is little
if any greater than at present the aver-
age quality of veal is lower than at
present. This is especially true since
the more mature calf carcasses
(weights run considerably in excess of
the true vealers) and so, with numbers
of both kinds about the same, the ton-
nage of he vealers amounts to less
than half of the total. Right now
those who like veal may buy it with
assurance that quality will be pretty
sure to satisfy.

—_——_- +

Graded and Stamped Beef.

Since May 2 of last year there have
been many choice and prime steer and
heifer carcasses of beef graded and
stamped for grade under the super-
vision of the United States Depart-
ment of Agriculture. Work has been
done in eight different slaughtering
centers throughout the United States,
and in many cases carcasses and cuts
bearing the grade stamp have been
shipped to other points where graders
are not at present available, This work

has been done as an experiment, and
its extent has ‘been according to re-
quests from the slaughterers of the
cattle at the plants where they origin-
ated as beef. These slaughterers have
requested grading to meet demand
from retailers who have wished to give
consumers the advantage of knowing
just what quality they have been buy-
ing, and thereby develop greater con-
fidence in what was bought. The Na-
tional Live Stock and Meat Board, los
cated in Chicago, has co-operated in
the work, and has tried to inform con-
sumers everywhere of what is being
done. Among other things, this board
has gotten up attractive posters for re}
tailers using graded and stamped beef
to display in their shops. Many re-
tailers have secured these display post-
ers and have bought beef which had
been previously graded and stamped
The beef can be readily identified by
consumers, since a ribbon brand is so
placed on the beef that each carcass
or cut shows it conspicuously. Deal-
ers who display this poster will bej
glad to know about the beef, and point
out the brand, which is a guarantee of
quality. Customers who desire this
high qualitied beef should not hesitat4
to ask dealers about it, and if they see
the poster displayed to ask to be
shown the ribbon brand on the section
from which their cuts are taken. A
great deal of the National supply of
meat has a purple brand placed on it
by the Government, which guarantees
it as being in every way fit for food
when the stamp or brand was placed
on it, but. the ribbon stamp is one to
designate grade only, and has no rela-
tion to the other except that the bee}
must bear the brand showing the meat
to be wholesome before the grade
stamp will be placed on it. Here the
consumer has double protection from
the work the Government is doing.
Consumers will co-operate in the work
by requiring retailers to give them this
protection.

—_++.—__
Eat-More-Cheese Campaign.

Americans are to be urged to eat
more Swiss cheese through an adver-
tising campaign conducted by the
Cheese Union. During the first nine
months of the current year exports to
the United States from the Berne dis-
trict, the chief center of the Swiss
cheese industry, amounted to nearly
12,000,000 pounds, which was in in-
crease of approximately 3,000,000
pounds over the corresponding period
of 1926. The United States is now the
chief market. It is doubly valuable
to the industry by reason of the fact
that the American taste is for the
softer, whiter, winter cheese, which is
not much in demand in Switzerland
and in some other markets. The Cheese
Union is protecting Swiss cheese
against imitations by an indented trade
mark on each cheese, covering the en-
tire cheese in such a way that every
slice cut from it will have the word
Switzerland plainly marked on it. Not
only are conditions for cheese exports
to America favorable, but those con-
ditions in other important markets are
a'so regarded as getting better.

-_—_?——-_____
A successful merchan realizes he is
a teacher as well as a boss,

  

I. Van Westenbrugge
Grand Rapids - Muskegon

Truck Service
Central Western Michigan

DISTRIBUTOR

 

  

 

 

‘““Best Foods’’

Salad Dressing
“Fanning’s’’
Bread and Butter Pickles

Alpha Butter
Saralee Horse Radish

at

OTHER SPECIALTIES

 

 

 

 

 

 

Expert Chemical Service

Products Analyzed and Duplicated

Process Developed and Improved
Consultation and Research

The Industrial Laboratories, Inc.
127 Commerce Ave. Phone 65497
Grand Rapids, Mich.

 

 

    

——
QUALITY
RUSKS and COOIDES

Grand Raplds, Mich.

 

BIXBY

OFFICE SUPPLY COMPANY
GRAND RAPIDS, MICHIGAN

 

 

 

COCOA
DROSTE’S CHOCOLATE

Imported Canned Vegetables

Brussel Sprouts and French Beans
HARRY MEYER, Distributor
816-820 Logan St., S. E.

GRAND RAPIDS, MICHIGA

N

 

Ship By
Associated Truck

GRAND RAPIDS, LANSING and
DETROIT.

Every Load Insured. Phone 55505

 

 

Phone 61366

JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN

 

 

 

 
 
 
    
   

 

 

 

 

Look for the Red Heart
on the Can

LEE & CADY Distributor

The Brand You Know
by HART

 

 

 

SELL

Ge Bott’s
Kream FrydKakKes

DECIDEDLY BETTER

Grand Rapids Cream Fried Cake Co.
Grand Rapids, Mich.

 

 

 

 

rt Oks

A HEKMAN MASTERPIECE

 

 

There’s no reserve for an
active business like ready
money.

That’s why we have so
many saving accounts in
the name of small mer-
chants.

Let’s talk it over!

J/he OLD
NATIONAL BANK
MONROE at PEARL
A Bank for Everybody-

 

 

*

 

 

 

February 15, 1928

 

 

 

 

 

22 MICHIGAN TRADESMAN
HARDW ARE clock would run down or when a ee
Michigan Retail Hardware Association. candle would burn out, were other

President-—-Herman Dignan, Owosso.
Vice-Pres.—Warren A. Slack, Bad Axe..
Secretary—A. J. Scott, Marine City.
Treasurer—Wiliam Moore, Detroit.

 

Stunts Designed To Interest New
Customers.
Written for the Tradesman.

The value of novel stunts for inter-
esting new customers in the hardware
store is perhaps overestimated. Novel
ideas can never really take the place
of the sound fundamentals of good
business—which include quality goods,
straightforward and honest dealing,
tact in handling customers, personality,
and intelligent methods of newspaper
advertising and window and_ interior
display.

Without these
amount of novel advertising stunts will
ever develop a successful business. But
the business which has dependable
quality and sound methods behind it
can often be helped by such stunts—
so long as the stunts in themselves do
not negative the sound basic ideas on
which enduring businesses are built.

There is practically no limit to the
plans that may be used by the retailer
to create and stimulate trade. A num-
ber of excellent books have been writ-
ten on the subject. Almost every is-
sue of your trade journal has ideas

fundamentals, no

along this line to offer.

Many effective sales plans, however,
are the result of the dealer putting on
his thinking cap and designing some-
thing especially suited to his particular
case.

It is sound policy to make moderate
use of good sales plans. It is not well
to be overly liberal in their use; for if
you have something of the kind going
all the time, your stunts are quite like-
ly to grow tiresome. At rate,
they will not attract the same amount
of attention to your store as if, every
now and then, you
really effective stunt.
off the current
while just to have a chance to turn it

any

spring some one

It's a good plan
to shut every little
on again.

In the earlier days, guessing contests
were among the most common devices
for exciting interest. One of the most
the
The dealer filled the

successful of these was penny
guess ng contest.
show window with bright new pennies,
and offered prizes to the first three
persons guessing nearest the correct
number displayed. The guessing might
be open to anyone, without restriction;
or it might be limited to those making
purchases. If I’mited to actual pur-
chasers, the prizes were, as a rule, more
the contest was

valuable than where

wide open. If confined to purchasers,

one guess was usually allowed for
every dollar's worth of goods pur-
chased. A good prize would be from

ten to twenty-five silver dollars stack-
ed in a neat pile in the window, along
with the pennies. On the closing day
of the contest
sometimes made for a couple of bank
clerks to enter the window and count
the pennies in full view of people from
the sidewalk.

This scheme is typical of guessing
contests. The number of beans in a
jar, the number of seeds in a pumpkin,
the exact hour and minute when a

arrangements were

schemes.

Such contests years ago had con-
siderable vogue. Then they were
tossed into the discard. Now they
have been so long out of use that one
would be a novelty to the younger
generation and a reminder of other
days to the older folk. Lots of people
are fond of an old idea dressed up in
new clothes.

In connection with such contests,
however, and, in fact, in connection
with all contest schemes, care should
be taken by the hardware dealer to
familiarize himself with local, state or
national legislation bearing on such
matters. There are some forms of
contests, for instance, which cannot be
advertised through the mails; and as
a general rule it is sound policy to
avoid anything of this sort entirely.

Another form
very popular some years ago is the
voting contest. This form of contest
still bobs up occasionally; and new
versions of it are constantly emerging.
One of the best of these is a contest
for the most popular school, in which
a liberal prize is offered to the public
or private school receiving the greatest
number of votes, one vote to be given
with every ten cent purchase. If you
“get in right” in this contest and the
public takes to it, it will produce ex-
ceptionally good results, as the inter-
est and enthusiasm of the schoo] chil-
dren and
powerful force to

of contest that was

teachers of a town are a
have working for
Other voting contests have been
held for the most popular young lady,
little girl, married couple, minister,
club, etc.

In some communities voting con-

you.

tests have been emphatically overdone;
and even a new version of the old idea
would be viewed with pronounced dis-
favor by a public nauseated with them.
The dealer must shape his policies ac-
cording to Because
such contests have been conducted in

local conditions.
the past is often one of the strongest
reasons why it is inadvisable to repeat
them. It is better to originate a new
stunt than to endlessly repeat an old
one.

An idea frequently used for a ten
days’ sale is to refund the full purchase
money on every tenth or. every
twentieth If the store is large
enough it is a good plan to ring a big
bell every time such a refund is made.
Customers who are fortunate enough
to have their money refunded spread
the news among their friends, and in
this way such a sale is always liberally
advertised.

sale.

A similar scheme is to re-
fund one day’s cash sales to all cus-
tomers for a certain day each month,
the day to be determined by ballot of
the customers at the end of the month.

It is natural for people to want to
utilize anything they possess wh'ch
represents a definite, known value
even if it is necessary to buy things
they would not otherwise buy in order
to take advantage of their good for-
tune. On this idea is based the due-
bill plan. The plan is to take a select-
ed list of customers and offer them, in
appreciation of their patronage, a cer-
tificate or due bill which will be ac-
cepted at your store at a certain figure

Michigan Hardware Co.

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

e

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

 

 

 

 

 

 

 

WE A
NOW COMPLETE
CARRY STOCK OF
HEATH & MILLIGAN DEPENDABLE PAI’.TS AND
VARNISHES

 

 

fostes Stevens&Co.

Founded 1837

 

GRAND RAPIDS 61-63 Commerce Ave., S.W. MICHIGAN

 

 

 

WHOLESALE HARDWARE

 

 

 

THE BEST THREE
AMSTERDAM BROOMS

PRIZE WiuteFwan GoldBond |

AMSTERDAM BROOM COMPANY

41-55 Brookside Avenue, Amsterdam, N. Y.

 

 

 

NEW AND USED STORE FIXTURES

Show cases, wall cases, restaurant supplies, scales, cash registers, and
office furniture.

Grand Rapids Store Fixture Co.

7 N. IONIA AVE. N. FREEMAN, Mgr.
Call 67143 or write

 

 

 

 

 

BROWN &SEHLER

COMPANY

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

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February 15, 1928

MICHIGAN TRADESMAN

23

 

on total purchases of a stipulated
amount before a certain date. The
amount may be $1 on a $10 purchase,
or 10 cents on a $1 purchase, or any
amount you prefer. One merchant
who issues a store paper checks up its
circulation by the expedient of in-
cluding in each issue a coupon good for
10 cents in trade. Numerous variations
to this idea have been devised; for in-
stance, the due bill or coupon is good
only on the purchase of some specified
article, as for instance a stove. Usually
a time-limit is specified.

Schemes which appeal to children are
frequent. Children enter enthusiastical-
ly into the spirit of such things, and
if a scheme possesses merit they gen-
erally succeed pretty well in interest-
ing the entire household. Free tickets
to the picture show with every pur-
chase of a stipulated amount appeals
readily to boys and girls, and to older
people as well. Other methods of
reaching the children are the prize
essay competition for school children,
and prizes for the largest number of
words made from the letters contained
in the store name or store slogan.
These word-contests are being very
widely used at the present time.

One of the most recent stunts is the
picture of some article or animal, or
a series of letters, made up of tiny
figures; the prize going to the first
individual who turns in the correct
total of the figures used.

The plan of holding annually a sale
lasting one week, during which two
per cent. of the gross receipts are
given to employes, has been used by a
number of merchants. This scheme is
calculated to create a feeling of good
wil on the part of the salespeople;
they are usually keen to boost the
sale in every way possible, and bring
in a lot of extra customers who are
interested in helping them.

Little accommodations always help
to make the store popular. One large
store has a weighing machine where
any person can weigh himself free of
charge. Naturally, this ‘brings a lot
of people into the store; and a good
many of them purchase things ‘before
they go out again.

One dealer has a dozen card punch-
es which he keeps especially to loan
to ladies giving card parties. No
charge is made for these; but as a rule
the beneficiaries end ‘by buying punch-
es of their own, and a good many other
articles as well.

Another dealer has an elaborate baby
scale which he lends to happy parents
upon request.

Magazines are often used for prem-
ium purposes. These the dealer can
secure at the wholesale price on a

year’s subscription: a coupon can be
given with every ten cent value pur-
chased, and for a specified number of
coupons the purchaser gets a year’s
subscription to the magazine. Similar
premium stunts have been quite fre-
quently used with other articles.

The “selling stunt” should, as I have
indicated, be utilized intelligently and
with keen discrimination. It can easily
be overdone. Too many such schemes

in the long run hurt rather than help.
They are apt to give a store a reputa-
tion for ingenuity rather than depend-
It should never be forgotten

ability.

that quite often the direct sales re-
sulting from an advertising stunt do
not pay the cost of the advertising.
Unless the customers attracted in this
way continue to ‘buy at regular prices
on the basis of satisfaction received,
the stunt fails of its purpose. Anda
store depending too largely on stunts
is apt to develop a class of customers
who, failing such attractions, will seek
other stores. This is why stunts, if
used, should be merely occasional, and
very carefully selected.

The quiet, steady going business that
is based on quality goods, service and
personality, plus regular advertising
methods, is undoubtedly the best busi-
ness to have. These things must in
any event form the foundation on
which your business has to be built.
Stunts, in moderation, will help; in
excess they are apt to hurt, and, fur-
thermore, to cost more than they are
worth and, in the long run, to lose
their effect.

Demonstrations are good, especially
to interest the women folk in your
store. A rest room for country cus-
tomers is a good thing where you are
doing business in a small community
with a considerable rural trade. Coun-
try customers aften arrange to meet
their friends in such rest rooms, and
the store gets a good deal of advertis-
ing as a result. One large store runs
a modest tea room in this connection.
The danger with such things, of course
is that they may become too ambitious
and be developed to a stage where
they cost more than they are worth;
the dealer who starts out merely to
advertise his store a little, finds him-
self ultimately carrying.on a small-
sized restaurant. Some big stores can
do that successfully. Most small
stores can’t.

In connection with demonstrations—
such as range demonstrations—intend-
ed particularly for the women folk, it
is a good idea to serve light refresh-
ments, such as biscuits, coffee or tea,
and cookies, all made on the
which is demonstrated. For such af-
fairs, invitations can ‘be sent out. It
is a good idea to run a demonstration
through an entire week, starting one
Saturday and finishing the next Sat-
urday. Send out formal invitations to
a selected mailing list, use the tele-
phone to invite customers, have a few
palms, ferns and flowers, perhaps the
radio or a victrola, and give the en-
tire event something the color of a
social affair. A demonstration is one
of the best methods of advertising, and
is more legitimate than most novelty

range

stunts. Victor Lauriston.
——_>-2>————_
Electric Paint Remover.
As a substitute for the painter’s

torch, an electric heated unit that may
be operated from the light current is
said to be safer and more easy to
handle. A scraper can be attached to
the frame so that there will be no need
of using more than one tool to remove
the coating.

TER MOLEN & HART

SALAMANDERS for
CONTRACTORS
Successors to
Foster Stevens Tin Shop,

59 Commerce Ave.
GRAND RAPIDS, . MICHIGAN

 

 

TYLER All-Steel — Easy Rolling

— Racks

Holds 3 times as much as counter.

Everything Visible.

Adjustable Shelves.

100% Metal Construction.

Extra strong tubular pedestals.

Patented exclusive feature assures perfect
shelf rigidity.

Large pivoting casters.

eo Lowest in price due to large production.

48 in. high. 48 in. long, 21 in. wide.

TYLER SALES FIXTURE COMPANY

MUSKEGON HEIGHTS, MICH., U. S. A.

 

 

 

 

 

 

 

 

 

 

Uncle Jake says-

“Stuffing the average man with flattery ts like feeding cream
puffs to a ditch digger; when you tickle the palate you
soften the muscle.
We have learned much more about paper
making from criticisms than we have from
flattery.

We have improved our
K V P DELICATESSEN PAPER

as a result of suggestions made by its big
users to a degree that we do not hesitate to
recommend it to you as being better, far
better, than the average papers on the mar-
ket for the protection of your food products
from your store to your customers kitchen.

KALAMAZOO VEGETABLE PARCHMENT CO., KALAMAZOO, MICH., U.S. A.

 

 

 

 

 

 

 

—

WHITE HOUSE COFFEE

National Distribution for Over
40 Years

When you sell White House Coffee, you
profit from a reputation that has grown
through nearly haf a century. Yet the acid
test is the serving of White House Coffee in
your own home. Try this test. Compare
the aroma, the rich coffee taste, with any
other brand of coffee. After drinking White
House Coffee, yourself, you will push it all
the harder among your trade.

The Flavor Is Roasted In!

  
 
 
  
   

COFFEE
Dyn eeu Uhm hd

ONE POUND NET |

Boston - Chicago

DWINELL-WRIGHT COMPANY

Michigan Distributors—LEE & CADY

Portsmouth, Va.

 

  

24

HOTEL DEPARTMENT

fiMillion People From Other States in
California.

Los Angeles, Feb. 10—It begins to
look as though this General Sandino is
about as elusive as our old friend
Aguinaldo. Like the flea, now you
have him and now you don’t. You re-
member how the American army vol-
leying and thundered at him according
to the best dictates of military science
until the Kansas farm boy, who after-
ward became General Funston, got dis-
gusted with army tactics and went in-
to the tall timber and kidnapped him.
Perhaps in the Sandino case, a mouse
trap would answer the purpose.

 

 

In California almost every immi-
grant from the older states, belongs to
a state society. Michigan has a very
prosperous one in Southern California,
which meets monthly, has a good
musical and amusement program, a
roll call, whereby everybody gets ac-
quainted ‘with everyone else, and feels
like a native son. Recently at a meet-
ing here over half of the participants
were from Kent county. At the an-

nual picnic, which usually occurs the-

latter part of February, they usually
have an attendance of at least 10,000.
It is estimated that the combined
membership of the different state or-
ganizations exceeds a million.

I notice by the press reports that the
Park Sisters, a Los Angeles product.
are making a great hit in European
vaudeville circles. I mention these
young ladies, for the reason that I met
them socially on my Hawaiian trip, a
year ago, soon after their first stage
appearance in their native city. The
writer had been placed in charge of
the amusement features aboard the
vessel, but soon after clearing from
Honolulu, discovered that only a por-
tion of the shin’s orchestra had sailed,
which promised a curtailment in the
amusement program. At this juncture
these sisters offered their services, not
only performing various entertaining
stunts, but assisting in the orchestral

work, absolutely refusing compensa-
tion of any sort, though same was
proffered by the ship’s officers. Their

work is not unlike that of the Duncan
Sisters in “Topsy and Eva.” They de-
serve a successful career, not only be-
cause of their pleasing dispositions,
but because their work has real merit,
evidenced by their European successes.

Quite often lawyers are fond of re-
ferring to themselves as “officers of the
court,” whose sworn duty is to see that
the laws are obeyed. All members of
the bar accept in principle the obliga-
tions of the title. But the manner in
which some of them individually ap-
ply it is yet another matter. Custom
develops that the duties and obliga-
tions the phrase implies have never
been well defined with any strictness
and that a great deal of liberty of con-
science is permitted.

There was a marked departure from
custom in the Hotelling case, however,
quite at variance with procedure in the
case of Hickman here. In the Michi-
gan case, however, the defense lawyer
gave evidence of realization of the
duty owing the court, and made no at-
tempt to befog or delay the issue. He
interpreted his duty as “officer of the
court” to be the protection of the
legitimate interests of his client; he
did not conceive that he should at-
tempt to shield him from deserved
punishment. Seeing no injustice or in-
fraction of Hotelling’s rights, he stood
silent and allowed the law to take its
course.

The Michigan law and court prac-
tice are not so markedly different
from that of any other state’s that this
attorney could not have dragged out
the trail for weeks or months if he had
so desired. But he was a lawyer, not

MICHIGAN TRADESMAN

a pettifogger. The fine example he set
in the Hotelling case, were it more
generally followed, would raise the bar
in public estimation to the high stand-
ard contemplated by Blackstone.

The provisions of the law which
guard against too much haste are rea-
sonable and perhaps necessary when
properly used. There are cases where
innocent men require time to establish
their innocence. It was never intend-
ed, however, that these provisions
should serve as a shield to the guilty;
but that they do so in innumerable
cases is a fact of every day judicial
experience. It was never more clear-
ly set forth than in the instance of the
trial of two youthful Chicago murder
monsters, a couple of vears ago, when
it was openly proclaimed without
denial that a certain attorney accepted
a princely fee to befog justice where
mercy had not a single excuse for in-
tervening.

Just now California—if not the en-
tire world—is mentally torn asunder
over the Hickman trial, where a hu-
man fiend absolutely should have no
consideration whatever on account of
his brutal murder and dismembering
of the body of a 12 year old school
girl. There is no known legal punish-
ment adequate to the exigencies of the
case. A young. intelligent lawyer, who
hopes for a brilliant career, has start-
ed out with the deliberate intention of
delaying jjustice. Thereby, while he
cannot hope to rescue his client from
the ultimate fate which is justly his
due, he hopes to gain prestige as a
criminal defender—no#riety, as it
were. Whom is he emulating? Cer-
tainly no one of eminence in the
judicial world. The only genuine is-
sue in the Los Angeles case, where
the accused has confessed to one of
the most atrocious crimes of any age,
is whether this young fiend was legal-
ly sane at the time he committed the
crime, which was so ghastly that the
Chicago attorney, before referred to,
refused to associate himself therewith.
It is a simple issue, which in this par-
ticular case could ‘be determined in a
few hours by an examination of the

facts and circumstances already at
hand in abundance. If the defense
attorney is an “officer of the court

he should feel the moral responsibility
of clearing away all semblance of
doubt without unnecessary delay. In-
stead, he has already msulted the judge
originally assigned to try the case by
impugning his honesty, which in all
his career has never before been even
technically questioned.

Michigan has a few of these legal
lights which it would be a charitable
act to call “shysters.’” They come
into temporaty prominence, ‘but are
rapidly eclipsed. That is one of the
reasons why the action of the Flint
defense attorney appeals to one. He
wanted his client ta have a full meas-
ure of justice, such as was Originally
contemplated by the originators of
judicial procedure, and he got it. But
the lawyer did not find it necessary to
come out in the public prints and ad-
vertise his accomplishments. His pro-
cedure was conscientious and consist-
ent and he remains a_ law-abiding
citizen.

It is a question if the co-operation
between an attorney and his client, to

defeat the ends of jjujstice, through
technicalities, is not an act of con-
spiracy, and punishable as such. It

ought to be made plain to the embryo
attorney that the license the ‘State
gives him to appear and practice in the
courts, is a revocable privilege, not an
arbitrary right, and that it carries with
it real obligations. The lawyer is to
protect his client from injustice, but
not from jjustice.

 

Congress is at last trying to do
something to regulate the affairs of the
shipping board, one of those oligarchies
inherited from the war, the members
of which are bent upon destroying

 

February 15, 1928

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms -i- 400 Baths

RATES
$2.50 and up per day.

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.

 

 

 

 

HOTEL GARY.

400 Rooms from $2. Everything
modern. One of the best hotels in
Indiana. Stop over night with us
en route to Chicago. You will like
it. Cc. L. HOLDEN, Mgr.

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -i- Sandwich Shop

 

 

 

 

 

| CODY HOTEL |

GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

earns

 

 

Henry Smith
FLORALCo., Inc.

52 Monroe Avenue
GRAND RAPIDS

Phone 9-3281

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.
Hot and cold running water in ali
rooms. Several rooms with bath. All
rooms well heated and well venti-
lated. A good place to stop. Amer-
ican plan. Rates reasonable.

WILL F. JENKINS, Manager

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.

Kuropean $1.50 and up per Day.

RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

 

 

Warm Friend: Tavern
Holland, Mich.

140 comfortable and clean rooms.

Popular Dutch Grill with reasonable

prices. Always a room for the Com-
mercial traveler.

E. L. LELAND, Mgr.

 

 

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates

Under the Direction of the
Continental-Leland Corp.

Georce L. Crocker,
Manager.

 

 

 

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD.
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

 

 

HOTEL FAIRBAIRN

Columbia at John R. S$ Detroit
200 Rooms with Lavatory 3 50, $1.75, $2. 00
100 Rooms with Lavatory and Toilet $2.25
100 Rooms with Private Bath $2.50, $3.00
Rates by the Week or Month
“A HOME AWAY FROM HOME”

 

 

“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE

Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

 

 

 

LL

Columbia Hotel
KALAMAZOO

Good Place To Tie To

Four Flags Hotel
Niles, Michigan
80 Rooms—50 Baths
30 Rooms with Private Toilets
TERENCE M. CONNELL, Mgr.

 

 

 

 

 

 

 

 

 

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paint

February 15, 1928

of its merchant marine or giving away
its vessels to organizations which
would destroy their efficiency. Some
time ago I mentioned a _ condition
which deserved prompt correction by
Congress. It is the practice of selling
our vessels to corporations who im-
mediately register them under foreign
jurisdiction. Why? Because of the in-
famous La Follette seaman’s act,
which makes it impossible for our own
merchant ships to operate at a profit.
It has almost annihilated the shipping
activities on the great lakes. There
the only. steamships which produce
profits for their owners are of Canadian
registry.

Anyone who. has made an observa-
tion of conditions as I have knows that
the most of the ships sailing from the
Pacific ports are registered in Japan
and are manned ‘by Japanese sailors,
although supposedly representing the
American interests. The LaFollette
legislation is no protection to shipping
unions, even though handed to them
as a political sop, for thousands of
their kind are kept from _ positions
which are now filled by foreign em-
ployes. They could not take a job on
one of these vessels without bringing
down on the heads of their employers
the majesty of the law and _ ostra-
cism by fellow members of their re-
spective unions. If, instead of spend-
ing a vast sum of money in investigat-
ing, ‘Congress will undo the plana
infamy, American sailors wil] manipu-
late American ships profitably, and
then if Uncle Sam wants to relieve
himself and the taxpayer from the
odium of Government ownership there
will be no occasion to defend the future
actions of the shipping board. We
will build up foreign commierce un-
hampered and live happily ever after.

 

From the pulpit of a certain pyro-
technic evangelist in Los Angeles,
comes an accusation against a Federal
and half a dozen circuit judges, no
names ‘being mentioned. But they
have all been implicated as participants
in booze parties. The scandal has as-
sumed such proportions that it has
been taken up by the state bar associa-
tion, not that they claim jurisdiction
over the judges, but a score of prom-
inent attorneys are also mixed up in
the matter and explanations are ex-
pected, if not forthcoming. What is
eating these God given guardians of
you, me and the other fellow? We all,
or the most of us do, know of some
particular judge who takes a little
something to ward off the effects of
possible snake-bites wken out fishing
or hunting, but uniformly when they
get ‘back on their jobs they make life
a burden for the fellow who is caught
red-handed with a half-pint on his hip.
We also know that even preachers find
all work and no play depressing, and
take a little relaxation occasionally.
Why should they take an overworked
iudge to task ‘because his stomach
“hones” to ‘be renovated?

 

A few years ago in California when
a tenderfoot offered copper coins in
payment for a purchase, he was told
without hesitation that money, instead
of copper, was desired. To-day it is
claimed there is a distinct shortage of
pennies in this particular zone. Is this
an evidence of advancing civilization
or a shortage of larger coins?

 

To former visitors in California, this
will prove reminiscent: Scores of

“sub-division” representatives throng
the parks and other public places under
the guise of Good Samaritans. They
uniformly offer you a free trip to the
countryside, ‘with a free meal thrown
in. If you accept, you travel to the
free meal in a great bus operated by
the real-estate company. You are
driven over a beautiful highway to the
place where you are to have the free
eats. All you have to do is to sit and
listen, during the meal, after the meal,

MICHIGAN TRADESMAN

and through the ride, to a salesman
who tells you and your companions of
the beauties and possibilities and the
investment value of the tract of land
you are taken to see.

And the meal, in most cases, is one
that will keep you from starvation un-
til the next one on the following day.
Some of the companies have dining
rooms on their tracts. Others have
arrangements ‘with cafes near by and
still others take you to a neighboring
drug store and tell you to “go as far
as you like’ at their expense. It ‘s
said some of the larger companies
spend as much as $25,000 monthly in
bus rides and meals alone. Others are
said to have a battery of telephone
girls going through the telephone di-
rectory, name by name, inviting guests
to week-end trips. In every instance
you are repeatedly told that you are
under no sort of obligation to buy any-
thing. The pleasure is always theirs.
The strange part of the whole proceed-
ing is that the real estate firms lose
nothing by the free rides and free
meals—that they earn much, as a rule,
iby them, in the course of time, and
almost convince you that you carry
joy to them.

The reasons for this are simple. They
know that men or women who dress
well and have leisure time to take
these trips are usually persons who be-
long to the leisure class and have
money to invest. But they are said to
keep a close watch on the bus riders,
just the same, for repeaters—men or
women who take the trips frequently
but do no buying. The solicitors are
supposed to get a rake off on the sales
commissions, but some of them have
informed me that they get a flat bonus
of $2 for every passenger secured,
whether they make a purchase or not,
but if a sale is accomplished they get
a lick at the ‘lasses barrel.

There are scores of these busses and
hundreds of these solicitors, so that
anyone feeling like taking an airing
or eating a free lunch, and possessing
the necessary good clothes and the air
of prosperity, can get under the canvas
make the solicitor happy and, seem-
ingly, radiate joy upon the enthusiastic
promoter.

 

‘On several occasions I have warned
the folks back home to the effect that
if they come out here they should be
in possession of a full wallet, or, at
least, a return ticket. There are no
soft snaps in the way of jobs awaiting
anybody here. In fact, there are a
great many individuals out of work—
thousands of them. There seems to be
no particular reason for this, except
that too many people migrate to
California on account of the advantag-
es of climate, with the result there are
too many workers for the jobs avail-
able. Then again, there are what is
known as “native sons” and these are
given preference universally. I am
speaking of this condition for the rea-
son that recently I met quite a num-
‘ber of Michigan school teachers who
came out here an a gamble only to
find that before they can accept a posi-
tion here, they must have a state cer-
tificate, a document which is only
issued upon a one year residence in
California. One can live very reason-
ably out here, but they must be pro-
vided with funds to live on, or there
will be much embarrassment.

‘California recently adopted a very
vigorous and far reaching anti-firearms
law. Under this new regulation no-
body, unless a duly accredited law en-
forcement officer, may carry a one-
hand firearm of any description, the
theory being that the possession of
such a death dealing implement is
prima facie evidence of an intent to
commit robbery, and it carries with it
a major sentence, in the state peni-
tentiary.

Also, if firearms of any description
are discovered in an automobile,

 

whether concealed or not, the penalty

is almost as severe. For shotguns and
the like the very first thing to do on
reaching the state border is to turn the
last named articles over to some Official
and then proceed in the regular way
to procure a sporting gun license,
which will protect you against police
interference. But under no circum-
stances attempt to reach your destina-
tion without such permit, for the rea-
eon that one-half the fine imposed goes
to the informant, which makes it an
incentive for a great many individuals
to spy on the tourist.

It is a question as to whether a gun
of any description would prove of any
value while motoring across the plains.
Along most of the highways tourists
travel in calvacades through prefer-
ence, and very few holdups are re-
ported. But the presence of a gun if
you are the victim of high-jackers, is
like waving a red rag at a bull and
malefactors usually make it an excuse
for rapid shooting.

Under the laws of the Golden State,
dogs are only permitted to run at large
upon your own premises and must be
provided with a license tag. If taken
beyond one’s own domain, it must be
under leash, and this doesn’t mean
maybe. There are no dog pounds, and
no pulls. No tag—no dog is the rule.
So don’t think of bringing an ariel
wonder or an engelic Pekinese with
you unless you are willing to comply
with requirements, or the bogie man
will get you. Also don’t try to smuggle
one of these domestic necessities into
a public park, or the guardians of the
law ‘will prove to you that they are
actually peeved.

Every time we pick up a newspaper
we find where some thug has entered
a banking institution in broad day-
light, held up the cashier and departed

with a load of swag. When inter-
viewed, bank officials uniformly tell
you that their institutions are fully

protected by insurance and the opera-
tive stacks up another pile of yellow
backs ‘to prove an incentive for future
operation’ by hold-up men.

I could never understand why it was
necessary for a ‘bank, especially where
protection was meager, to place on dis-
play all of its cash assets. “t seems to
me where large sums were being
checked out, it could be done privately,
thus doing away with the necessity
for handling so much cash in the open.
then, again, it seems as though some
special guardian should be provided to
watch all transactions at the paying
teller’s cage. It might cost a little
something to provide such a service,
but it would at least be the same as
providing additional insurance against
hold-ups.

I know of a certain bank in Michi-
gan in one of the smaller cities which
employes a sharp-shooter, with a Win-
chester rifle, to watch over every
movement in the currency department.
By pressing a button he can immedi-

25

ately close and lock the front door. He
is protected in a steel ambuscade. An
arrangement like this seems far more
practical than organizing posses to fol-
low up robbers after the act has been
committed. It is one of the few ideas

I did not invent, but it seems very
practical.
The legion of friends of Mr. and

Mrs. George W. Woodcock, both in
and out of the hotel fraternity in Mich-
igan, are regretting the loss of his Ho-
tel Muskegon, at Muskegon, the other
day, by a fire which entirely consumed
the building. Mr. Woodcock, who
owned the furniture and equipment,
and has operated it for the past decade,
is one of the best known and most
popular hotel men in Western Michi-
gan. Prior to assuming proprietorship
of the Hotel Muskegon, he was man-
ager of the Hotel Stearns, Ludington,
and for a while after coming to Mus-

kegon, managed Hotel Otsego, Jack-
son, with Mrs. Woodcock managing
the Muskegon institution, which she

did most successfully. I am unadvised
as to just what will be done concern-
ing the future of the Muskegon enter-
prise, which enjoved a good patronage,
but I am sure whatever happens, the
Woodcocks will land somewhere in a
congenial situation.
Frank S. Verbeck.

—_——_»>+.____

Wild Pineapples Make Pulp for Paper.
London, Feb. 10—Carao, a species of

wild pineapple found in Brazil, may

soon be used to provide pulp for mak-

ing first class paper. For centuries the

natives of Brazil have cut the long
narrow leaves that protect the carao
fruit, and have obtained fiber from

them by beating between two stones.
From this they made twine and ropes
by wet rottme’ Experimenters
found that after submitting this rope
to a treatment, which included a dip-
ping in a caustic soda solution, the wild
pineapple became excellent paper fit
for any of milady’s correspondence.

 

 

 

HOTEL BROWNING

150 Fireproof Rooms
GRAND RAPIDS, Cor. Sheldon & Oakes
Facing Union Depot; Three Blocks Away.

 

 

is broken.

 

ASTER

Get Your order in NOW before the line

EASTER SUNDAY APRIL 8

NATIONAL CANDY CO., Inc.

PUTNAM FACTORY

GRAND RAPIDS, MICHIGAN

CANDY EGGS
CHOCOLATE TOYS
COTTON TOYS
BASKETS

 

 

 

 

 

 

26

DRUGS

Michigan Board of Pharmacy.
President—James E. Way, Jackson.
Vice-President—J. C. Dykema, Grand
Rapids.

Director—H. H. Hoffman, Lansing.

Coming Sessions—Grand Rapids, March
20, 21 and 22.

Michigan State Pharmaceutical
Association.

President—J. Howard Hurd, Flint.

Vice-President—J. M. Ciechanowski,
Detroit.

Secretary—R. A. Turrell, Croswell.

Treasurer—L. V. Middleton, Grand
Rapids.

Easily Prepared Drinks Which Create
Profits.

Good coffee has such a tremendous
following that we may well make a
leader of it. The big thing is to have
drinks that will build a following. Most
people are accustomed to good coffee
at home. This being the case, it is
astonishing what they will sometimes
drink down town.

A business man questioned on this
point said: “I haven't much time for
lunch. I patronize that place because
it is convenient. The food might be
better, and the coffee is terrible. But
the place is convenient, and the lunch
rooms around here are all alike.”

“But you would have time to go a
couple of blocks further for good stuff,
wouldn’t you?”

“Oh, yes.”

This outlines the situation.

Superfine coffee will draw them from
many directions. Pick out a really
good brand or blend.

If you deal direct with a coffee job-
ber, have your coffee freshly ground
at frequent intervals. Some get their
supplies daily.

Make the
morning.

Have the process always the same.
Insist on this.

Serve it hot.

Use real cream.

There is enough stuff here for an
advertising folder. A few words about
preparing coffee for the market would
not be amiss. If you get your cream
from a notable dairy farm, you have
a good point.

Play us such items. People like to
know about such things. It is not
sufficient to say—‘“We have good
coffee.” Explain why your coffee is
good.

coffee up fresh every

Let us assume that you mail a folder
to every office in the neighborhood.
This will bring in some investigators.
The folder having brought them in, we
depend on the coffee itself to come up
to the claims made, and to hold trial

customers. And remember—too many
good products are spoiled in the
kitchen.

The coffee man supplies you with
fine coffee. He wants your business.
The dairyman sells you excellent
cream. He wants your business. If
these products are carelessly brought
together, the money expended is wast-
ed. The answer is—constant super-
vision. Take nothing for granted. The
best dispenser under whom I ever
worked would sometimes notice on the
counter a glass or mug containing a
drink only half consumed. He would
immediately pour the remnant into an-
other container and taste it. Usually
one taste was enough. At that foun-
tain dispensers soon learned that in-

MICHIGAN TRADESMAN

ferior drinks could not get by. Cus-
tomers might not complain, but the
boss did.

All good leaders have a perpetual
advertising value. Use printed matter
to get people into the store. Really
good drinks will hold them. Word of
mouth advertising will bring in other
customers.

Thus the building process goes on.

Included among your hot soda drinks
are excellent soups or bouillons, as-
paragus, chicken, beef, tomato, clam,
and so on. I doubt if all the adver-
tising you could do would sell any of
these during the breakfast period. Peo-
ple simply do not drink soup fo
breakfast.

These are suitable luncheon drinks,
some of them will sell during the after-
noon, we might have a little boom dur-
ing the dinner hour, and_ especially
should we feature them after the
theater.

For these various purposes employ
appropriate placards.

Dyspepsia is aggravated by not

having time to chew the food
Lunch on Tomato Bouillon.

This is carefully worded and was
gotten out by an advertising expert.
He says: “Of course, if people would
chew their food properly they wouldn’t
have dyspepsia, and they ought to take
time to chew their food. Plenty of
them realize this. At the same time
they do not care to be confronted with
their shortcomings too plainly. So we
try to tell the story without being too
plain in our statements.”

His point is well taken.

After shopping try a cup of
Celery Bouillon. It is soothing.
After shopping try a mug of
Hot Chocolate as a quick restorative.

These fit the afternoon period, when
we also feature afternoon tea. After-
noon tea can be made quite a function.
We can make it “swagger” by serving
a hot marmalade with wafers, or per-
haps a small jar of special cheese.

It is restful to find a quiet table after
the shopping crush, and many dispens-
ers make a point of their restful sur-
roundings.

A dispenser located near a theater
gets up a special trim for the theater
crowds. This varies, but he always
shows this placard:

Give Her a Treat
After the Show

Then follows a list of hot soda
drinks. The theory is that a young
man sees this placard, that his girl sees
it, and that he knows she has seen it.
It’s a good “line.”

Probably most doctors will agree
that a light hot drink taken just be-
fore retiring will tend to induce natural
sleep. Hot milk certainly has this
effect. Now in the hotel district are
many old boys who can’t sleep. Why
not a timely placard for their benefit?

Can’t Sleep?
Try a hot drink every
night just before retiring.

This kind of a placard will get some
customers, and the customers ought to
get results.

Hot clam broth
weak stomach.

Hot chocolate is assuredly a restora-
tive, something to take the place of the
afternoon cocktail.

is grateful to a

All hot food drinks are fine for
dyspeptics.

‘Mix in, throughout the day, some
placards covering these points.

The big money comes in during the
luncheon period. Many thousands are
on the streets then that are up town
at night.

Hot soda fits in splendidly with a
food feature. Given a bowl of soup, a
sandwich and a cup of coffee, we have
a nice luncheon order. For dessert, we
bring in cake, pie, the various ice cream
combinations, cream puffs, tarts, any-
thing desired.

The great cry has always been—
“How can I operate a food feature
without a cook?”

Hot soda comes in handily here.

Do not overlook what may be ac-
complished with hot waffles, which
anybody can serve by means of an
electric iron. Hot waffles with honey,
with syrup, or with butter, a superb
breakfast or luncheon leader.

This field has been scarcely touched
as yet.

It has great possibilities.

In all down-town floating districts,
there is a lot of so-called “floating
business.”

Go after it.

—_—__
Greatly Impressed With Three Fea-
tures in Calfornia.

Since our arrival in California I
have been asked as to what man-made
improvements I had noted in the State
I considered the most important. My
reply has been I have been greatly im-
pressed with three things, as follows:

1. Control of water supply, irriga-
tion by which the barren desert has
been made to bloom, and turned jnto
a veritable garden, furnishing more
food stuffs, fruits, grains, vegetables,
cattle, sheep, etc., than any like area
in the whole country.

2. The great school system of the
State, which ranks high among the
school systems of the country, and
ranges from the kindergarten, gram-
mar school and high school to normal,
college and universities, including
schools of such reputation as Leland
Stanford and Berkeley, all housed in
buildings of the finest architecture. I
have never seen more beautiful and
up-to-date school buildings anywhere,
even the rural districts have the latest
in grammar and high school buildings
and the “one room school’ is almost
unknown.

3. The great system of paved and
hard surface highways extending to
every corner of the State, of which we
have taken full advantage since our
arrival, as we motor somewhere al-
most every day and have made some
very interesting side trips at week
ends and during the Thanksgiving and
Christmas week vacations. I will try
to not tire the Tradesman readers by
telling of all these trips, but will con-
fine my letter to one or two of the
trips which impressed us the most.

We arrived here on Thursday, Oct.
20, and the following Sunday we start-
ed early for a seventy-five mile drive
to General Grant National Park in the
great National forest, high up in the
Sierras. The road followed was paved
most of the way and of ample width
for cars to pass at any point, wound

 

February 15, 1928

around the mountains at easy grades,
through passes from ridge to ridge on
ever up through the most beautiful
mountain scenery, the sides of the
mountains as far as the eye could
reach covered with dense growth of
great redwood trees.

We stopped at the ranger station at
the entrance to the park, registered,
and paid entrance fee of $1, which is
used by the Government in making im-
provements to the park, roads, etc. We
arrived at the hotel, cottages, com-
missary and ranger station in time for
an early dinner right in sight of the
oldest and largest trees in the world,
many of which have been given the
names of states or generals. The one
called General Grant is 264 feet high
and has an average diameter of 35
feet. Imagine, if you can, a standing
tree from which lumber sufficient to
build twenty-two average homes can
be cut. One of the giants is said to
contain 361,366 board feet of merchant-
able lumber.

The Fallen Monarch, which lies on
its side, has been gutted by fire, leav-
ing an opening the whole length, some
three hundred feet, and open on one
side. Walking through and reaching
as high is I could reach I was unable
to touch the top shell or ceiling and
at the side a number of large cars
could park side by side, and com-
pletely under shelter.

After leaving the mountains on our
way back to Fresno we passed through
Ovange Cove, where the sweetest of

navel and Valencias grow, thence
through Selma, “the Home of the
Peach,” where Libby, McNeal &

Libby, Del Monte and other large can-
ners of fruit have great packing houses.
We arrived home in good season and
all agreed that the day had been well
and enjoyably spent.

A week after we made the trip snow
fell in the mountains and the valley
folks, to whom snow is a real treat,
spent the week ends at the park en-
joying such winter sports as tobog-
ganing, skiing, skating, etc.

At Thanksgiving time the schools
closed for a week and we improved
the opportunity by motoring to Los
Angeles, going by the ridge route, and
arriving seven hours after our depart-
ure. Here we visited Margaret Lake
Greer, a sister of my business partner.
She formerly clerked for us at our
Petoskey store, but has been in the
West some twenty years.

At Pasadena we made calls on the
Klise family. Mr. Klise was formerly
manager and at the head of the Rotary
Pump Co., in Petoskey; also called on
Mr. and Mrs. Charlie Hamill, Miss
Agnes Dean, Mrs. George Branch, and
some other old home acquaintances.
We also visited Meral Leach and wife,
of Petoskey, who are wintering at
Venice and seeing the Golden State by
auto. In company with them we
motored via Long Beach and the ocean
highway to San Diego, where we spent
a day sight seeing and making a side
trip to Tia Juana, in old Mexico, where
we visited the Foreign Club, seeing
more silver dollars than I knew existed
piled on the gaming tables and saw
the old-time open saloon, with beer
and whisky aplenty as in the days of
yore; and it didn’t look so good either.

 

 

bi

 

 

 

 

  
 
  
 
 
 
   
 
 
 
 
 
 
 
 
 
   

 

     

 

 

 

 

 

 

 

 

 

 

 

 

 

 

February 15, 1928 MICHIGAN TRADESMAN 27
We crossed the State line without turn by Lincoln Highway to the most WHOLESALE DRUG PRICE CURRENY
question and back to San Diego, where _ perfect summer clime in the world—
we spent the night. The next day, good old Northern Michigan. Prices quoted are nominal, based on market the day of issue.
Thanksgiving, there were 25,000 people Fresno Calif. Lewis A. Smith. Acids Cotton Seed _.. 1 30@260 Belademe _.. @1 &
at Tia Juana taking in the annual aa Boric (Powd.) .. 12%@ 20 yon ------ --- : coe - aeons nes @2 28
horse races and we found the hotels The latest tragedy of the air, in eo cel a ° : hayes 1 25@1 50 ltt $3 16
. as ’ -- x
at San Diego pretty well crowded. i ee Citric 53 @ 70 Hemlock, pure.. 2 00@2 25 Cantharadies -__ @2 52
Ne ad aate which three men lost their lives when wuriatio ~ 3%@ 8 Juniper Berries. 4 50@4 75 Capsicum -____- @2 28
a es "their machine crashed on a farm in Nitric ---------- + 6 i Pape Wood ~ ) ee Cascche @1 «4
calling on friends at Whittier and : f Oxalie 6%@ 25 Lard, extra ---. 1 55@1 65 Cinchona -______ @2 16
icra: < fj the Mohawk Valey, calls attention Sulphuric __-_- 3%@ sg Lard, No, 1 _... 1 25@1 40 Colchicum @1 80
ee: Bese cad oh sols Feenl: anew to the utter folly which seems Tartaric -------- “¢ @¢ 2 CO ens eu
man, a former -Petoskey business man, ‘ : as ae Lavender Gar’n_ 85@1 20 Digitalis @2 04
ss Meet a hola oe en ws to grip so many aviators. The machine ads pane —— - 00@4 35 Gens a ¢} a
ated at Ane : 1 yas 4 ainseed, Taw, DDL. @ 7 uaiac <
i : a the unfortunate men were in was new, Water, 26 deg._. 06 1g Linseed, boiled, bbl. @ 81 Guaiac, Ammon.
very interesting, taking us over good oie de Ae At abil ol ‘tself Water, 18 pr ag oe%o 13 Linseed, bid. less 88@101 fodine’ oi 25
pavement, along the ocean beach : is c Water, 14 deg... 04%@ 11 Linseed, raw, less 85@ 93 [odine, Colorless. @1 50
et ea py Should have made the pilot, who was Carbonate -.---- 20 @ 25 Mustard, artifil.oz. @ 35 fron, Clo. __--.--- @1 56
through the big oil developments, by i : ‘ Chloride (Gran. 09 @ 20 Neatsfoot -..... 1 36@1 35 Kino @1 44
the Old Missions and returning an experienced aviator, use the utmost Olive, pure -... 400@5 00 Myrrh _.________ @2 52
Pena ees Saat aki Olive, Malaga §$#8§= Was Women
through the beautiful walnut and citrus fo oe before taking of on @ lone Balsams yellow -...-_.. 2 85@3 25 oa ae < yo
belt to Weusee, where we spent another flight with passengers. There was nO Copaiba __-..._- 1 00@1 25 Olive, Malaga, Opium, Camp. _.. @1 44
day with the Leaches, visiting the “'8S°"cy driving them into the air. Yet Pir nen 7 got 00 Orange, Sweet . 5 00g8 23 fren os Se
hones hs tony a they left the Albany airport in a thick Peru ..-.--... 7“. 3 00@3 25 Origanum, pure_ @2 50 pe eee es
peaches and the Hollywood studios. ee : a Tele 20 2 00@2 25 Origanum, com’! 1 00@1 20
The ' ae Cal fog—and a Mohawk Valley fog is of a Pennyroyal __.. 3 25@3 60
ie next day we drove to anunga nature that makes railroad engineers Sarin Peppermint -... 5 50@5 70 Paints
Park, where we spent a day and night . Rose, pure .. 13 50@14 00
P y 8 } ly As th
at th Sealed Hea b cee Ghd Ghend gray haired at an early age. s e Pvp (ordinary). 25@ 30 Rosemary Flows 1 25@1 50 Lead, red dry __ 13%4@13%
ik .?¢ ’ engine of the plane was running when ao ae (Saigon)-. 60@ 60 Sandelwood, E. Lead, white dry 134@13%
L. Cc: Mason and family who formerly ‘~ é assa ras (pw. 50c) @ 60 IL. ee eceeeomweee 10 50@10 16 Lead, white oil__ 13% @13%
me : " they struck the ground it is probable Soap Cut (powd.) Sassafras, true 1 75@2 00 Ochre, yellow bbl. @ 2%
lived a Bay View, Mich., but have : i: tide wail d0@ 2 20@ 30 Sassafras, arti’) 75@1 00 Ochre, yellow less 3 ‘
ceca a Gl ae i that the pilot had lost a’titude without Sneaviiiut 8 00@8 25 Red Venet'n Am. 3%
: y : ef _ el ee ee
en located at ‘Cahunga for the pas knowing it. Not all aviators can be Gavcles aad 1 50@1 75 Red Venet'n Eng. 4@ 3
three years. Their son, Wendell, is : oe Bervi Tay 7 00@7 25 Putty ..---.-.___ 5@ 8
éonacehed wilh dic Ecales of the Uni Lindberghs, but they can at least imi- Gubeb erries @100 Tar YuSsp oo 66@ 75 Whiting, bbi. __ @ 4%
ae oe ee tate him to the extent of exercising [Fish --_._________. @ 25 Turpentine, bbl. = & er ie So S%4@ 7
versity of California, Southern Branch, i uniper __.._.._.. 11@ 20 Turpentine, less. 75@ 88 P. Prep... 2 90@3
at Los Angeles common prudence when nothing more’ prickly Ash ______ @ 176 WEtasereen. iueee Rogers Prep. -. 2 90@3 ¢
d ~OS f na i : i OEY Gg RRORUE TEES Samick
We arrived back at Fresno Sunday than ordinary business calls for fly'ng. Cctencte We renee. sweet
‘ . ren 00@3 25 :
p. m. in good time for the opening of Licorice ---------- 60@ 65 Wintergreen, art 75@1 00 Miscellaneous
f Licorice, powd. --. 60@ 70 Worm Seed 5 00@5 25 Acet.
school, Monday, having spent a de- Wormwood _.. 15 00@15 25 — ----- ue :
lightful and instructive week. n Lime Brick Flowers Alum. powd. and
Fi ae, : Ah Sa a Apnies = 1 75@1 85 ; ground -_____.. o9@ 15
We spent part of our Christmas Chamomile (Ged) @ 40 Potassium Bismuth, Subni-
week at the beach cities and resorts of Hathing as Ducane Chamomile Rom\_ @ 69 Bicarbonate ---- 35@ 40 CE ana 2 83@3 08
on Nothing as Fireproof Bichromate _____ 15@ 25 Borax xtal or
Del Monte, Monterey, Pacific Grove, Makes Structure Beautiful ea bear ee “ = ee oS Sse, 15
: : ee en | ume. ll Bromide 2 $, po, 1 bu@2 vv
Carmel, Santa Cruz and San Jose; also No Painting Acacia, Ist _____- 50@ 65 Chlorate, gran’d 23@ 30 Calomel oe 2 7202 82
a week end at San Francisco and Oak- No Cost for Repairs ca ane fe a 50 paki powd. a ole um, powd 50@_ vu
? : . i f Weather Proof Acacia, Sorts --. 20 25 or Xtal ______ 6 25 Carmine _ 7 00@7 50
land, and at some future time will Pit en . a gpa Acacia, Powdered 35@ 40 Cyanide _____-_- 30@ 90 Cassia Buds ____ 380 40
write of interesting sights seen on ee Aloes (Barb Pow) 25@ 35 Iodide -_-------- 4 36@4 55 Cloves -~..______ 50@ bo
uae ip 1 . Aloes (Cape Pow) 25@ 35 Permanganate __ 20@ 30 Chalk Prepared. 14 16
these trips. Brick is Ever asting Aloes (Soc. Pow.) 75@ 80 Prussiate, yellow 40@ 50 Chloroform -... 53@ 60
oe \ h Asafoetida ______ 50@ 6v Prussiate, red _ @ 70 Chloral Hydrate 1 20@1 5v
n the sping, 1en : he show as GRANDE BRICK CoO. _Pow. ~~-------- 75@1 00 Sulphate  __--___ 35@ 40 Cocaine ______ 12 85@13 50
melted at Yosemite National Park, we Grand Rapids oa “ - cae — ---- “ee
° UL Geo a Ss ess. U-
expect to spend a day or two there Guaiac, pow’d __ @ 90 Roots Copperas ._____ @ io
viewing the falls and other beauties SAGINAW BRICK CO. Kino ------~----- @1 - Albanct 30@ 35 Pda Powd. 4@ 10
: : * Kino, powdered-- @120 Blood, powdered. 35@ 40 GOrrosive Sublm 2 25@2 30
which nature lavished so freely there, Saginaw. oe @ 75 Calamus. 35Q 75° cream Tartar .. 35@ 45
and in the early summer we will re- Myrrh, powdered = @_ 30 ‘iecampane, pwd. 25@ 30 Fut’ Done - “= *
J ateas powd. oH ois Gentian, powd 20@ 30 po a Ba 6
pium, gran. 5 a Ae 3 ae over’s Powder 4 00@4 60
Shellac =. 65@ 80 a . 30@ 35 Emery, All Nos. 100 15
Tragacanth, pow. 1 ie Ginger, Jamaica. 60@ 65 Lpsom' Salts, bbls, aie
acan po ; [ eet alts, 3. 3
Tragacanth .... 2 00@2 $5 one ws Ipsom Salts, less 3% 10
66 99 urpentine -._... 30 Goldenseal, “pow. @8 00 orgot, powdered __ @4 0v
MONOGRAM” BRAND SANITARY csideoeal, pow: “eR Fiske: Wiis" ag!
SEALED BOTTLED GOODS oe Licorice, “paw.” 309 8 Se re aaa «
oo. --------- 08@ 20 Orris, powdered. 30@ 40 ao less 55%.
: i slue Vitriol, bbl. @07% Poke, powdered 353@ 40 assware, full case 60%.
All put up in Metal Screw Cap Bottles (with few exceptions) a ee ee Rhubarb, powd... @100 gyatber Salts, Phas ug 10
: : : . Rosinwood, powd. @ 40
attractively labeled, and highest grade of goods. Here is the Hellebore, White Seen Glue, Brown __._ 20@
parilla, Hond. > > : .
: powdered -___._ 18@ 30 d 11 Blue. Brown Grd 16@ 32
list: Insect Powder -- 35@ 45 ,8cOUnG ---so-55 ° Glue, Whte -... 27%@ 35
Lead Arsenate Po. 13%@30 Qareanarilla --—~ Hg sg Glue, white grd. BO 35
4 vi ° oo) a th a ae Cauetetiiwees 00) eer ee ok rere Glvceri > os f
i Ammonia, Bay Rum, Benzine, Beef Iron and Wine, Carbolic esa ae 08@ 23 Saulles ae — = “ } aa lees 160 -
YS 2 r oo
Acid, Citrate of Magnesia, Extract Anise, Extract Lemon, Ex- Paris Green ---. 22@ 42 Tumeric, powd.-- 20@ 3 si ~ § Seen
tract Vanilla, Extract Wintergreen, Extract Witch Hazel, Food ee ee o1 0 Lead Acetate" 20g. i0
’ ’ , Leaves Me @1 50
Colors, Formaldehyde Fluid, Extract Cascara, Aromatic, Gly- Books @1 00 Mace, powdered. @1 60
= es Seeds
, : ‘ Buchu, powdered  @1 1 Menthol -...-... 7 50@8 00
cerine, Glycerine and Rose Water, Goose Grease, Hoffman's Sage, Bulk __-.._ 3g go Anise --_--.-.-. 85 Morphine ____ 12 83@13 98
; . ae ‘i ‘ Sage, % loose -. 49 Anise, powdered io 40 Nux Vomica .... @ 30
Anodyne, Lime Water, Oil British, Oil Camphorated, Oil Cas- Sage, powdered__ @ 35 — 2 a z Nox Vomica, pow. 15@ 25
: : 4 3 : : Senna, Alex. .... 50 16 ary --2----- epper, black, 50
tor, Oil Cinnamon, Oil Citronella, Oil Cloves, Oil Cocoanut, Senna, Tin. pow. 30@ 85 Guanes, Fo: Me ae. a Pepper, White, . oer ao 18
; : : : i : : ‘ : Ural os mon ~.--.- c urgudry 20@ 25
Oil Cod Liver, Oil Cotton Seed, Oil Minerial, Oil Fish, Oil ue Coriander pow. .30 20@ 25 Quassi
a co | 6M 1G
a Ate . : * ‘ A BW... «=o AG 20 uinine.
Neatsfoot, Oil Olive, Oil Peppermint, Oil Sewing Machine, Olls Fennéil ~~~ 28g 50 Bochells 6 os. cans n& 69
‘i . . . . Almonds, Bitter. pabentneneien eo acharine ...... 2 60@2 76
Oil Skunk, Oil Tar, Oil Wintergreen, Mercurachrome Solution, true... 7 60@7 18 Flax, ground -... 7@ 18 Salt Peter _.--.. ig 22
Spirits Ammonia Aromatic, Spirits Camphor, Spirits Nitre, Almond, Bitter, sess Foenugreel ~~ 7G — oe ne ss
Spirits Peppermint, Spirits Turpentine, Solution Silicate of Almonds, Sweet, caeke ited case gt ey "We a a2 a. C x
. . ° . e ‘ ies er er erenee are ° * astils
Soda, Tincture Aconite, Tincture Arnica, Tincture Belladonna, Almonds, Sweet, Mustard, black.. 20@ 25 case ...... @165 00
. . . : : ; imitation _... 1 00@1 25 Poppy ---------- 15@ 30 Soap, white castile
Tincture Buchu, Tincture Iron Chloride, Tincture Iodine, Tinc- Amber, crude _. 1 25@1 60 oon. ---------- 1 7“ - . less, per bar .. 1 60
° ° : : : Amber, tified 1 50@1 76 ‘Sabadilla -___.__ t0@ 9 oda ASN ...-__. 3 1
ture Lobelia, Tincture Nux Vomica, Tincture Opium Cam- rose ede i sso1 60 Sunflower 11%@ 18 Soda Bicarbonate ee 10
horated Bergamont ___. 9 00@9 25 Sunflower -----. 11%@ 15 Soda, Sal -..... 02%@ 08
P 150@1 75 Worm, American 30@ 40 Spirits Camphor
miepuc — 50@1 75 p Pp @1 20
ee 3 00@3 25 Worm, Levant - 5 25@5 40 Sulphur, roll -... 3%@ 10
l e P ki cao or ee +e a a oo pn "a 10
Cedar Leaf ---- amaringS __.... 20 25
Hazeltine & Perkins Drug Company || stiis*{} wets Titus Farr kent HO
Cleaver conite urpentine, Ven. 15
MANISTEE Michigan GRAND RAPIDS COCPORDUE 2 oo 27%@ 35 (AIGGM.) 20. @1 56 Vanilla Ex. pure 1 50@23 00
Cod Liver —._ 165@2 00 Arnica -_---...-. @150 Vanilla Ex. pure 3 25@32 60
as, | §6Croton 2 00@2 26 Asafoetida ------ @2 28 Zinc Sulphate _. 06@ 1]

 

 

 

 

 

 

MICHIGAN TRADESMAN

 

February 15, 1928

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mail-
ing and are intended to be correct at time of going to press. Prices, however,
are liable to change at any time, and country mercharts will have their orders
filled at market prices at date of purchase.

 

“ADVANCED

Olives
vinegar

DECLINED

Jelly Glasses
Quaker Miik

Cheese

 

z= - =
i

AMMONIA
Arctic, 19 oz., 3 dz. ca. 3 76
Arctic, 16 oz., 2 dz. es. 4 00
Arctic, 32 oz., 1 dz. es. 3 00
Quaker, 24, 12 oz. case 2 56

 

AXLE GREASE
a ie. UL
24, 7 ee 6 60
19 ib. pails, per doz. 6&6 60
15 ib. pails, per doz. 11 96
25 tb. paiis, per doz, 19.15

BAKING POWDERS

Arctic, 7 oz. tumbler 1 35
Queen Flake, 16 oz., dz 2 25
Royal, 0c, dos. ....
Royal, 6 oz., do. .... 3 79
Royal. 12 oz., doz 5 26
novel, 6 1. Qe 41 26
Kocket, 16 0z., doz... 1 26
K. C. Brand

Per case
ide site, 4 dos. ...... 8 78
ISe size, 4 doz. _....- 6 60
Bie size, 4 doz ...-.- 7 20
25c size, 4 doz awe 9 OO
SOc size, 2 dos. ...... 8 80
S0c size, 1 doz. _...... 8 86
10 Ib. size, % doz. __.. 6 76
Freight prepaid to jobbing

point on case goods.
Terms: 30 days net or 2%
cash discount if remittance
reaches us within 10 days
from date of invoice. Drop
shipments from factory.

BEECH-NUT BRANDS.

BLUING
The Original

 
  

Condensed

f
a4? oz., 4 dz. cs. 3 00
943 oz., 3 dz. cs. 3 15

BREAKFAST FOODS

Keliogg’s Brands.
Corn Flakes, No. 136 2 8
Corn Flakes, No. 124 2 86
Corn Flakes, No. 102 2 00
Pao, Mo. 3H ...---..
Pep, No. 202
Krumbles, No. 424 ~.-
Bran Flakes, No. 624
Bran Flakes. No. 602

Post’s Brands.
Grape-Nuts, 24s
Grape-Nuts, 100s 2
Instant Postum, No. 8 6
Instant Postum, No. 9 6
Instant Postum, No. 10 ; 50

2
2

bo Bets te
~
oe

Postum Cereal, No. 0
Postum Cereal, No, 1
Post Toasties, 368 ..

Post Toasties, 248 .. 2 85
Post's Bran, 248 —--. 2 70
BROOMS
Sere, GOR. cmon nce 5 26

Standard Parlor, 23 Ib. 8 25
Fancy Parlor, 23 Ib... 9 25
Ex Fancy Parlor 25 Ib. 9 75
Ex. Fey. Parlor 26 Ib. " 00

ee ee 1 75
Whisk, No. 3 ...n.cumcn 2 76
BRUSHES
Scrub
Solid Back, 8 in. _... )? 60
Solid Back, 1 in. .... 1 76
Pointed Ends -....-.. i 26

Stove
1 80
ee 2 06
ere 2 60

Shoe
We ee 2 2
ww 2 60

BUTTER COLOR
Daatition — 206
CANDLES

Electric Light, 40 Ibs. 12.1
Piumber, 40 ibs. _... 14.8
Parafiiine, & ........... 14%
Paraiiine, ifs 14h
Wie 49
Tudor, 6s, per box __ 30

CANNED FRUIT
Apples, 3 ib. Standard 1 50
Apples, No. 10
Apple Sauce,
Apricots, No. 1
Apricots, No. 2 00
Apricots, No. 2% 3 40@3 90
Apricots, No. 10 8 50@11 60
Blackberries, No. 10 8 &
Blueber’s, No. 2 2 00@2 75
slueberries, No. 10 _. 12 50
Cherries, No. praee |
Cherries, No. 2% -.-. 4 25
Cherries, No, 10  .. 14 00
Loganberries, No. 2 __ 3 60
Loganberries, No. 10 10 00
Peaches, No. 1 1 60@2 10
Peaches, No. 1, sliced 1 26
Peaches, 0
Peaches,
Peaches,
Peaches, 10
Pineapple, 1 al.
Pineapple, 2 all.
P’appile, 2 br. al.
P’apple, 2%, sll
P’apple, 2, cru.
Pineapple,
Pears, No.

———<—

Piums,

S SRrsssases

Raspb’s Black,

mo 2 2k.
Rhubarb, No. 10 4 75@5 50
Strawberries, No. 10 12 60

CANNED FISH

Clam Ch'der, 10% oz. 1 36
Clam Ch., No. 3 ....-- 3 60
Clams, Steamed, No. 1 2 00
Clams, Minced, No. 1 8 26
Finnan Haddie, 10 oz. 3 30
Clam Bouillon, 7 oz.. 2 60
Chicken Haddie, No. 1 3 76
Fish Flakes, small .. 1 365
Cod Fish Cake, 10 oz. 1 35
Cove Oysters, 5 oz. . 1 65
Lobster, No. %, Star 2 96
Shrimp, 1, wet -.-... 2 26
Sard’s, % Oil, Key -. 6 10
Sardines, % Oil, k’less 6 50
Sardines, % Smoked 6 76
Salmon, Warrens, %e 2 80
Salmon, Red Alaska 3 75
Salmon, Med. Alaska 2 86
Salmon, Pink Alaska 1 85
Sardines, Im. %, ea. —
Sardines, Im., %, ea.

Sardines, Cal. .. 1 66@1 $0
Tuna, %, re .. 96
Tuna, %s, Curtis, doz, 2 20
Tuna, %s, Curtis, doz. 3 60
Tuna, 1s, Curtis, doz. 7 00

CANNED MEAT

Bacon, Med, Beechnut 8
Bacon, Lge. Beechnut 6 40
Beef, No. 1, Corned __ 8
Beef, No. 1, Roast -... 3
Beef, No. 2%, Qua, sli.
Beef, 3% oz. Qua. sli. 2 10
Beef, No. 1, B’nut, sli. 4 50
Beefsteak & Onions, s 3 70
Chili Con Ca., 1s 1 35@1 45
Deviled Ham, %s __. 2 20
Deviled Ham, %s __. 3 60
Hamburg Steak &

Onions, No, 1 ....... 3 15
Potted Beef, 4 oz. _.. 1 10
Potted Meat, \% Libby 62%
Potted Meat. \% Libby 92%
Potted Meat, % Qua. 90
Potted Ham, Gen. % 1 86
Vienna Saus., No. % 1 45
Vienna Sausage. Qua. 95
Veal Loaf, Medium __ 2 65

Baked Beans
Campbelis, le free 5 __ 1 16

Ciaker, 168 of SG
Fremont, No. 2... 4 3
puiaer, No. i) | 6
Saer, No. 2 |. —- & 2
Van Camp, small _... 86

Van Camp, Med. _.__ 1 16

CANNED VEGETABLES.

 

Asparagus.
No. 1, Green tips __
No. 2%, Large Green
Ww. Beans, cut 2 1 65@
W. Beans, 10 -.
Green Beans s, 28 1 65@
Green , Qo
L. Beans, 2 gr. 1 38@

  

Lima Beans, 2s,Soaked
Red Kid, No. 2 ..
Beets, No. Z, wh. 1
Beets, No. 2, cut 1

~
A
SOO pee et Op MQ A om

SRSRAKRSSRSRSSSKSs S2

Beets, No. 2, cut -..-
Corn, No. 2, stam.
Corn, Ex. stan. No. 3
Corn, No, 2, Fan. 1 80@
Corn, No. 10 -- 8 60@1
Hominy, No .2 1°00@

bo

Okra, No. 2, whole __
Okra, No. 2, cut ....

Dehydrated Veg. Soup
Dehydrated Potatoes, lb. 46
Mushrooms, Hotels .. 33
Mushrooms, Choice, 8 oz. 40
Mushrooms, Sur Extra 60
Peas, No. se
Peas, No. 2,

z
Pumpkin, No. 8 1 1 6
Pumpkin, No. 10 4 00@4 75
Pimentos, %, each 12@14
Pimentoes, %, each — 27
Sw’t Potatoes, No. 2% 2 26
Sauerkraut, No.3 1 356@1 &@

Succotash, No. 2 1 65@3 66
Succotash, No. 2, ¢ 2 80
Spinach, No. 1 -----— 1 26
Spnach, No. 2_. 1 60@1 90
Spinach, No. 3. 3 35@3 60
Spirevch, No. 10. 6 50@7 00
Tomatoes, No. 2 : 20@1 30
Tomatoes, No. 3, 1 2 25
Tomatoes, No. 10.. 8 0
CATSUP.,
B-nut, small ...-..--- 1 90

Lily of Valley, 14 oz... 2 60
Lily of Valley, % pint 1 75
Paramount, 24, 88 --._- 1 40
Paramount, 24, 168 .. 2 36

  

 

Paramount, ----13 60
Sniders, 8 oz. 16
Sniders, 16 oz. ..---. 2 56
Quaker, 8 oz. -------. 1 25
Quaker, 10 oz. ---.. tw
Quaker, 14 oz. -...... - 1 90
Quaker, Gallon Glass 12 00
Quaker, Gallon Tin -. 8 00
CHILI SAUCE
Snider, 16 oz. -.-....- 3 30
Snider, 8 oz. ------... 2 30
Lilly Valley, 8 oz. .. 2 26

Lilly Valley. 14 os. .. 83 25
OYSTER COCKTAIL.

Sniders, 16 oz. _.-..... 3 36
Sniders, 8 oz. _.--... 3 80
CHEESE.

Roquerort 2 55

Kraft, small items 1 65
Kraft, American .. 1 66
Chili, small tins .. 1 66
Pimento, small tins 1 66
Roquefort, sm, tins 2 25
Camembert. sm. tins 2

Wisconsin Daisies ____ 29
Longhorn ones ae
Michigan Daisy ol
Sap Sage .....5.. 38
Soe 28
CHEWING GUM.
Adams Black Jack -_.. 65
Adams Bloodberry ---. 65
Adams Dentyne __------ 65
Adams Calif. Fruit _.-. 65
Adams Sen Sen -...--.. 65

Beeman's Pepsin ...... 65
Beechnut Wintergreen_
Beechnut Peppermint  —
Beechnut Spearmint —.-
Doublemint
Peppermint, Wrigieys __ _. 65
Spearmint, Wrgileys __ 65
ouney Ure 65

Wrighey's P-K —.... 65

0 ae

Terry 65
COCOA.

Droste’s Dutch, 1 Ib._- 8 50

Droste’s Dutch, % Ib. 4 506

Droste’s Dutch, % Ib. 2 %5

Droste’s Dutch, 5 ib. 60
Chocolate Apples __.. 4 50
Pastelles, No. 1 12

Droste’s Bars,
Delft Pastelies
1 Ib. Rose Tin Bon

 

eee 1. 00
7 oz. Rose Tin Bon

Boe
13 oz, Creme De Cara-

O66 oe 13 20
12 oz. Rosaces ____.- 16 80
% Ib. Rosaces __.... 7 80
% Ib. Pastelles __---- 3 40

Langues De Chats _. 4 80

CHOCOLATE.
Baker, Caracas, %s _.-. 37
Baker, Caracas, %s __.. 35

COCOANUT

Dunham's
15 ib. case, %s and %s 48
is tb. case, 4s 47
15 ib. case, %s ........ 46

CLOTHES LINE.
Hemp, 50 ft. ____ 2 00@2 25

Twisted Cotton,

me te 3 5 ee 00
Braided, 50 ft. 2 25
Sash Cord

3 50@4 00

 

HUME GROCER CO.

ROASTERS

 

COFFEE ROASTED
1 Ib. Package

Mere 35
haber 45
ner 41
NoGroW ....0.. 6 39
— House -_-- . 47
SOU0 62 36
aoyat Cipb 20 40

McLaughlin’s Kept-Fresh

Vaccum packed. Always
fresh. Complete line of
high-grade bulk coffees.
W. F. McLaughlin & Co.,
Chicago.

Maxwell House Coffee.
1 Ib. tins
3 Ib. tins

Coffee Extracts

M. Y., per 100 ______ 12
Frank’s 50 pkgs. __ 4 25
Hummel’s 60 1 Ib. 10%

CONDENSED MILK

Leader, 4 doz. —..._ 7 00
Wagie, 4 doz. __.._____ 9 00

MILK COMPOUND
Hebe, Tall,
Hebe, Baby, 8
Carolene, Tall, 4 dosz.3 80
Carolene, Baby -__.... 3 50

EVAPORATED MILK
Quaker, Tall, 4 doz.__ 4 70
Quaker, Baby, 8 doz. 4 60
Quaker, Gallon, % doz. 4 60
Carnation, Tall, 4 doz. 6 16
Carnation, Baby, 8 dz. 5 05
Oatman’s Dundee, Tall 6 15
Oatman’s D’dee, Baby 6 00
Every Day, Tall _.._ & 00
Every Day, Baby .... 4 90

rot, Tae ee ctidecea 5 15
Pet, Baby, 8 oz. ...... 6 05
Borden’s Tall  ....... 6 16
Borden’s Baby ..__- -- & 06
Van Camp, Tall _.... 4 90
Van Camp. Baby -... 3 75

CIGARS

G. J. Johnson's Brand
G. J. Johnson Cigar,

BBG since eiemcnee -- 75 00
Worden Grocer Co. Brands
Master Piece, 50 Tin. 35 00
Masterp’ce, 10, Perf. 70 00
Masterp’ce, 10, Spec. 70 00
Mas’p., 2 for 25, Apollo95 00
In Betweens, 5 for 25 37 60
Canadian Club -.-.-.. 35 00
Little Tom 37 50
Tom Moore Monarch 765 00
Tom Moore Panetris 65 00
T. Moore Longfellow 95 00
Webster Cadiliac _._. 75 00
Webster Knickbocker 95 00
Webster Belmont... 110 00
Webster St. Reges 125 00
Bering Apollos 5 00

o-me

Bering Palmitas —. 116 00
Bering Diplomatica 115 00
Bering Delioses ___. 120 00

Bering Favorita ._.. 135 00
Bering Albas -...... 150 00

CONFECTIONERY

Stick Candy Pails
stancara 20 16
Pure Sugar Sticks 600s 4 00
3ig Stick, 20 Ib. case 18

Mixed Candy

French Creams tee 16
Paris Creans —........ tae
Grocers 2 os SR

Fancy Chocolates

5 lb. Boxes
Bittersweets, Ass’ted 1 75
Choc Marshmallow Dp 1 70
Milk Chocolate A A 1 80
Nibble Sticks 1
No. 12. Choc., Light — 1
Chocolate Nut Rolls — 1
Magnolia Choc -.... -- 1 25

Gum Drops Pails
BRING oe aw AO
Champion Gums -.... —- 16

Challenge Gums  ....... 14
Pavers 22 19
Superior, Boxes ___.--_. 23

Lozenges Pails

A. A. Pen. Lozenges 16
A. A, Pink Lozenges 16
A. A. Choc. Lozenges 16
Motto Hearts -_...... 19
Malted Milk Lozenges 21

Hard Goods Pails

Lemon Drops -_------. 18
0. F. thasabenal dps. .. 18
Anise Squares :
Peanut Squares __-_...

Horehound Tablets __-. is

Cough DOrops Bxs
Putnam's ..._......-.-_ 1 36
Smith Bros. ._..---... 1 60

Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 85
4 oz. pkg., 48s, case 3 40

Speciaities

Walnut Fudge -....__- 23
Pineapple Fudge -...... 22
Italian Bon Bons -..... 17
Banquet Cream Mints. 27
Silver King; M.Mallows 1 25

Bar Goods

Mich. Sugar Ca., ig 5c 75
Pal O Mine, 24, cee ae
Malty Milkies, 24, ";a nae
Lemon Rolls
‘Tru Eni, 24, $6¢ 75
NO-Nat, 24, be 75

COUPON BOOKS

50 Economic grade 28 60
100 Economic grade 4 60
500 Economic grade 20 00
1000 Economic grade 37 60

Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 Ib. boxes

DRIED FRUITS

Applies
N. Y. Fey., 50 Ib. box 15
N. Y. Fey., 14 oz. pkg. is”

Apricots
Evaporated, Choice __ 20
Evaporated, Fancy _.. 28
Evaporated, Slabs _____ 17

Citron
19 > tox -- 40

Currants
Packages, 14 oz. -_.__. 19
Greek, Bulk, lb. -.-.__ 19

Dates
Dromedary, 36s .... 6 16

Peaches
Evap. Choice ._______. 16
Evap. Ex. Fancy, P.P. 18

Peel

Lemon, American .... 30
Orange, American ._.. 80

Seeded, bulk ~_.....___ 9
Thompson’s s’dles blk 8
Thompson's seedless,

15 oz.
Seeded, 15 oz.

California Prunes
90@100, 25 lb. boxes__.@061%4
60@70, 25 lb. boxes__.@08%
50760, 25 lb. boxes__.@09
. boxes..@10
. boxes._.@10%
. boxes.._@16
. boxes__@20

FARINACEOUS GOODS

Med. Hand Picked __ 08%
Cal. Limas 09
Brown, Swedish __.__ 07%
Red Kidney —..-- 2... 09

Farina

ne 2S

10%

24 packages ..___...
Bulk, per 100 Ibs. .... 3 oe

Hominy
Pearl, 100 Ib. sacks

Macaroni!
Mueller’s Brands
9 oz. package, per dos. 1 80
9 oz. package, per case 8 60
Bulk Goede
Hibow,. 20: 1b. 2 07%
Egg Noodle, 10 Ibs. .. 14

Pearl Barley

Chester: ...2...... ines & OO
O000 omen ¥ 00
Barley Grits ...... ee
Peas
Scotch, Ib. -.... 05%

 

Split, lb. yellow ...... 08
Split green ...........

Sage
East India  ..-- 2. i BO
Taploca
Pearl, 100 lb. sacks _
Minute, 8 oz., 3 dos. 4 08

Dromedary Instant .. 8 60

FLAVORING EXTRACTS
JENNINGS
PURE
FLAVORING
EXTRACT

Vanilla and
Lemon

 

8 oz. 9 0U
16 oz. 15 00

2% Ounce
Taper Bottle

Standard.

Jiffy Puneh
3 doz. Carton ..._____ 3 8%
Assorted flavors,

50 Years

FLOUR

Vv. C. Milling Co. Brands

Lily White  __..._... 9 $e
Harvest Queen ______ 9 80
= Ma’am Graham,

Os -..-............. 8 Ww

FRUIT CANS
F. O. B. Grand Rapids

Mason
Hall pint 2g
One pint _.___ mee cece We 4
One quart ou. 8 t
Half gallon __....

Ideal Glass Top.

Halt pint 9 00
One pint 2 9 30
One quart __________ 11 15
Half gallon .________. 15 40

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February 15, 1928

MICHIGAN TRADESMAN

29

 

GELATINE

 

26 os., 1 doz. case -. 6 00
3% oz., 4 doz. case__ 3 20
One doz. free with 6 cases,

Jell-O, 3 doz. ....... 2 85
Minute, 3 doz. ____---_ 4 05
Plymouth, White -.-. 1 55

Quaker, 3 doz. __-_-- 2 56

JELLY AND PRESERVES

Pure, 30 lb. pails -...3 30
Imitation, 30 Ib. pails 1 75
Pure, 6 oz., Asst., doz. 95
Buckeye, 18 oz., doz. 2 00

JELLY GLASSES
8 oz., per doz.

OLEOMARGARINE

Van Westenbrugge Brands
Carload Distributor

   

 
 

Best Foods

Nucos, 1 ih. 21
Nucoa, 2 and 5 Ib. -- 20%

Wlison & Co.’s Brands

Oleo
Certifiea 2... 24
ut
Special ae eae 19
MATCHES

Swan; 144° 20 50

Diamond, 144 box ---
Searchlight, 144 box--
Ohio Red Label, 144 bx
Ohio Blue Tip, 144 box
Jhio Blue Tip, 720-1c
Blue Seal, 144
Reliable, 144 __---_----
federal, 144

Oem OT OTC
«1
on

om
he
o

Safety Matches
Quaker, 5 gro. case__ 4 50

MOLASSES
Molasses In Cans

Dove, 36, 2 lb. Wh. L. 5 60
Dove, 24, 2% lb Wh. L. 5 20
Dove, 36, 2 Ib. Black 4 30
Dove, 24, 2% lb. Black 3 90
Dove, 6 10 lb. Blue L. 4 45
Palmetto, 24, 2% lb. 5 76

NUTS—Whole
Almonds, Tarragona__ 26

  
  

Brazil, New —....- 24
Fancy Mixed —_ ----- 25
Filberts, Sicily ------ 22
Peanuts, Vir. Roasted 12%
Peanuts, Jumbo, std. 17%
Pecans, 3 star --._.. 20
Pecans, Jumbo ------ 40
Pecans, Mammoth -. 50
Walnuts, California _. 27
Salted Peanuts
Pancy, No, tf ooo. 14%
Shelled
Almonds 2.22. 68
Peanuts, Spanish,

126 tb. bage --..--.
Fiiperts  ..._.-__.. :
Pecans Salted --------
Watnnts:) ou

MINCE MEAT
None Such, 4 doz. ... 6 47
Quaker, 3 doz. case .- 3 50
Libby, Kegs, wet, lb. 22

OLIVES
Bulk, 5 gal. keg -.-- 8 50
Quart Jars, dozen -~ 5 50
Bulk, 2 gal. keg —_-_.- 3 50
Pint Jars, dozen __-- 3 00
4 oz. Jar, plain, doz. 1 35
5% oz. Jar, pl., doz. 1 60
8% oz. Jar, plain, doz. 2 35
20 oz. Jar, Pl. do.-. 4 26
3 oz. Jar, Stu., doz. 1 35
6 oz. Jar, stuffed, dz. 2 25

9 oz. Jar, — a 3 50
, stuffe
12 oz. Jar, ¢ 50@4 75

doz.
20 oz. Jar. reer dz. 7 QQ

PARIS GREEN

MS ee aa 31
Ee - 22
28 end 58 = 27

PEANUT BUTTER

 

Bel Car-Mo Brand
24.1 1b: Tins ........
8 oz., 2 do. in case__
15 Ib. DAtS oo
20 th patie oo

PETROLEUM PRODUCTS.

From Tank Wagon.
Red Crown Gasoline —. 11
Red Crown Ethyl -...__ 14

Solite Gasoline ~_______ 14
In fron Barrels
Perfection Kerosine __ 13.6

Gas Machine Gasoline 37.1
Vv. M. & P. Naphtha 19.6

ISO-VIS MOTOR OILS
In Iron Barrels

Pie 77.1
MOGI V7.1
TiGAWY 771
Hx, Heavy oo 77.1

 

Eight oo 5.1
Medium 0 oc GOOLE
EROROy 5.1
Special heavy -.-..... 5.1
Extra heavy -.. 5.1
Polarne “FR 5.1
Transmission Oil -... 65.1
Finol, 4 oz. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 25
Parowax, 100 Ib. _... 9.3
Parowax. 40, 1 Ib. __ 9.5
Parowax, 20, 1 Ib. __ 9.7

Pcs
ery)

Etre
) ax
Cone

 

cans 2.75
cans 4_65

Semdac,
Semdac,

12 pt.
12 qt.

PICKLES

Medium Sour
5 gallon, 400 count .. 4 76

Sweet Small

16 Gallon, 3300 --.._. = 75
5 Gallon, 750 ~-...... 9 00

Dill Pickles

Gal. 40 to Tin, doz. __ 9 00

PIPES

  

Pork

Paent hoes 2.2. 11%
Medium hoes... fees
Heavy hogs —_- one 10%
Loin, med. __ cao ie
Butts Ee ee 15
Shoulders 12%
mPAPCRINS 2 12
Neck bones ___.______ 06
Trimmings 2250 10

PROVISIONS

Barreled Pork
Clear Back __ 25 00@28 00

Short Cut Clear26 00@29 00
Dry Sait Meats
DS Bellies __ 18-20@18-19

Lard

Pure in tierces: _... 13
60 lb. tubs __._.advance %&
50 lb, tubs ___.advance %
20 Ib. pails _._.advance %
10 lb. pails _.._.advance %
5 lb. pails _...advance 1

3 Ib. pails _.._.advance 1
Compound tierces ____ 13%
Compound, tubs _____ 144%

Sausages
Bolopna oo. 3 14
TAVCh i
Brankfore . 9003
Pork 2 i8@20
Menke 19
Tongue, Jellied _____- 36
Headcheese. ____.. 16
Smoked Meats

Hams, Cer. 14-16 Ib. @24
Hams, Cert., Skinned

EGoS ie @23
Ham, dried beef

Knuckles @37
California Hams __ @17%
Picnic Boiled

Mame 20 @22
Boiled Hams  ____ @34
Minced Hams  __.- @17
Bacon 4/6 Cert. _. 24 @34

Beef
Boneless, rump 28 00@30 00
Rump, new __ 29 00@32 00

Liver
Beet oe 18
Cale 60
PGi 2 8
RICE
Fancy Blue Rose ____ 06
ancy tHead = |. QT%
Broken ..--0 03%
ROLLED OATS
Silver Flake, 12 New
Process 2 25
Quaker, 18 Regular _. 1 80
Quaker, 12s Family __ 2 70
Mothers, 12s, M’num 3 85
Nedrow. 12s, China _. 3 25
Sacks, 90 Ib. Jute __ 3 75
RUSKS
Michigan Tea Rusk Co.
Brand.
40 rolls, per case ____ 4 70
18 rolls, per case ____ 2 25

18 cartons, per case__ 2 25
36 cartons, per case_. 4 50
SALERATUS
Arm and Hammer __ 3 75
SAL SODA
Granulated, bbls.
Granulated, 60 Ibs. cs. 1 60

Granulated, 36 2% Ib.
packages 2 40
COD FISH
Nilgdies 200 16%
— % lb. Pure __ i
ee 14

Wood boxes, Pure _-_ 2%
Whole Cod 11%

HERRING
Holland Herring

Cob, 3 doz. in bx. 1 00@1 20 Mixed, Keys ________ 00
a half bbls. _. 9 00
PLAYING CARDS ixed, bbls, ------.- 00
Battle Axe, per doz. 3 15 bests ons a a a
tcvelea oo 75 Milkers, ha DIS, 2
Bieyete Milkers, bbls. ____.. 00
K K K K, Norway __ “ 60
POTASH & Ib. patie oe 40
Babbitt’s, 2 doz. -... 2 75 Cut Lunch ~_ 1 65)
Roned. 19 Ih Whores _ 15
ake Herring
FRESH MEATS % bbl., 400 Wie, 6 60
Beef Mackerel
Top Steers & Heif. _. 22 Tubs, 100 lb. fncy fat 24 ao
Good St’rs & H’f. 15%@19 Seng 50 count —_____ 8 0
Med. Steers & Heif. 18 Pails. 10 lb. Fancy fat 1 7S
Com. Steers & Heif. 15@16 White Fish
Veal Med. Fancy, 100 Ib. 13 00
Hay oe 21 SHOE BLACKENING
COG 2280 20 2 in 1, Paste, doz. __ 1 35
Mediom (205050 19 E. Z. Combination, dz. 1 85
Dri-Foot, doz. -..._ 2 00
amb Bixbys, Doz. _....._ 1 35
Spring famh 94 Shinola, doz. __..._... 90
ood ------------------ 23 STOVE POLISH
DRC 22 Blackne, per doz. ____ 1 35
POOP oe 20 Riack Silk Tiqunid, dz. 1 40
Black Silk Paste, doz. 1 .
Mutton Enameline Paste, doz. 1 3
Coe 2 --18 Enameline Liquid, dz. 1 36
Medium -.._--........16 KE. Z. Liquid, per doz. 1 40

roe oo

Radium, per doz. _... 1 85

Rising Sun, per doz. 1 35
654 Stove Enamel, dz. 2 80
Vulcanol, No. 5, doz. 95
Vulcanol, No. 10, doz. 1 35
Stovoil, per doz. ____ 3 00
SALT
Colonial, 24, 2 Ib. -... 95
Colonial, 36-14% —_--. 1 25
Colonial, Iodized, 24-2 2 00
Med. No. Ib Bois. _... 2 70

Med. No. 1, 100 lb. bg. 90
Farmer Spec., 70 Ib. 95
Packers Meat, 50 lb. 57

* Crushed Rock for ice

cream, 100 lb., each 75
Butter Salt, 280 lb. bbl. 4 24
Block, SO lb. .....__- 40
Baker Salt, 280 Ib. bbl. 4 10
24, 10 lb., per bale ___. 2 45
35, 4 lb., per bale -__. 2 60
50, 3 Ib., per bale -_.. 2 85
28 ib. bags, Table _. 42
Old Hickcory, Smoked,

6-10 Ib.

 

Per case, 24, 2 Ibs.
Five case lots -.-... 2
Iodized, 24, 2 Ibs. __-. 3 40

 

BORAX
Twenty Mule Team
24, 1 Jb. packages .. 3 25
48. 10 oz. packages _. 4 35
96. % Ib. packages __ 4 00
SOAP
Am. Family, 100 box 6 30
Crystal White, 100 __ 4 05
Export, 100 box —_-__- 4 00
Big Jack, 60s __...... 4 50

Fels Naptha, 100 box 5 50

Flake White, 10 box 4 05
Grdma White Na. 10s 3 90
Swift Classic, 100 box 4 40
Wool, 100 wox — 6 50
Jap Rose, 100 box ._.. 7 85
Pairy, 100 box  .... 4 00
Palm Olive, 144 box 11 00
Bava, 100 bo ......__ 4 90
Octagon, 120 ~-..._.._ 5 00
Pummo, 100 box -... 4 85

Sweetheart, 100 box . 5 70
Grandpa Tar, 50 sm. 2 10
Grandpa Tar, 50 Ige. 3 50
Quaker Hardwater

Cocoa, 72s, box __.. 2 85
Fairbank Tar, 100 bx 4 00
Trilby Soap, 100, 10¢c 7 30
Williams Barber Bar, 98 50
Williams Mug, per doz. 48

CLEANSERS

TT pp

 

80 can cases, $4.80 per case

WASHING POWDERS

Bon Ami Pd, 3 dz. bx
Bon Ami Cake, 3 dz.
Brillo
Climaline,
Grandma, 100, ic
Grandma, 24 Large
Gold Dust, 100s
Gold Dust, 12
Golden Rod, 24
Jinx, 3 doz.
La France Laun., 4 dz.
Luster Box, 54
Old Dutch Clean. 4 dz
Octagon, 96s
Rinso, 40s
Rinso, 24s
Rub No More, 100, 10
O8 a
Rub No More, 20 Lg.
Spotless Cleanser, 48,
GC on
Sani Flush, 1 doz. __
Sapolio, 3 doz.
Soapine, 100, 12 oz. _
Snowboy, 100, 10 oz.
Snowboy, 24 Large _-_
Speedee, 3 doz.
Sunbrite, 72 doz.

4 doz.

3
3
4 20
4
3

i ie 1 he om CD OO DO GO
Sc
Qo

Wyandotte, 48 ______ 75
SPICES
Whole Spices
Allspice, Jamaica ____ @25
Cloves, Zanzibar __.. @38
Cassia, Canton —.__._ @22
Cassia, 5c pkg., doz. @40
Ginger, African __.___ @19
Ginger, Cochin _... @25
Mace, Penane 1 39
Mixed, No f @32
Mixed. 5c pkgs., doz. @45
Nutmegs, 70@90 J @as
Nutmegs, 105-1 10. . @59
Fepper, Black _..__ @46
Pure Ground in Bulk
Allspice, Jamaica ___. @29
Cloves, Zanzibar @45
Cassia, Canton _____. @28
Ginger, Corkin _.__. @38
Mustard, 0. @32
Mace. Penang 1 39
Pepper, Black _. @55
Nutmegs ae @59
Pepper, White _.._.... @72
Pepper, Cayenne ____ @36
Paprika, Spanish __.. @52
Seasoning
Chili Powder, 15c ____ 1 35
Celery Salt, 3 oz. ___ 96
Sage, 2 O40 2.0 90
Onion Salt 1 35
Garlic 1 35
Fonelty, 3% oz. ... 3 36
Kitchen Bouquet ____ 4 50
Laurel Leaves _______ 26
Marforam, ft oz. .___.. 90
Savery. §£ Of. 2. 90
ahyme, |} of. 90
Tumeric, 2% oz. ____ 90
STARCH
Corn
Kingsfurd, 40 Ibs. _... 11%
Powdered, bags _... 4 50
Argo, 48, 1 lb. pkgs. 3 60
Cream. 48-6 4 80
Quaker 40-1 07%
Gloss
Argo. 48, 1 Ib. pkgs. 3 60
Argo, 12, 3 Ib. pkes. 2 96
Argo, 8, 5 lb. pkgs. -_ 3 35
Silver Gloss, 48, Is __ 11%
Elastic, 64 pkgs. ____ 5 35
Miger, 48-5 220 3 50
Tiger, 50 Ihe. 2 06
CORN SYRUP
Corn
Blue Karo, No. 1%  __ 2 42
Blue Karo, No. 5, 1 dz. 3 33
Blue Karo, No. 10 _. 3 13
Red Karo, No. 1% —-. 2 70
Red Karo, No. 5, 1 dz. 3 71
Red Karo, No. 10 .. 3 51
Imit. Maple Flavor
Grange, No. 1%, 2 dz. 3 15
Orange, No. 5, 1 do. 4 41
Orange, No. 10 __..__ 4 2)
Maple.

Green Label Karo __ 5 19
Maple and Cane
Kanuek, per gal... 1 50
Maple
Michigan, per gal. ._ 2 50
Welchs, per gal. _... 3 10

TABLE SAUCES
Lea & Perrin, large__
Lea & Perrin, small__
Pepper
Royal Mint
‘TFobasco, 2-92, _....
Sho You, 9 oz., doz.
At, large
A-1, small
Caper, 2 oz.

wecrh Pre wD
te
ar

 

Zion Fig Bars

Unequalled for?’
Stimulating and
Speeding Up
Cooky Sales

Renee from Your _
Wholesale Grocer

Zion Institutions & Industries

Baking Industry

Zion, Itinois

TEA
Japan
Medium 27@33
Chotce 3 37@46
Waney 54@59
No.l Nibis 9
It I> pke. Sifting __.. 13
Gunpowder
Chelee 2) aa 40
Raneg 47
Ceylon
Pekoe, medium ____.... 57
English Breakfast
Congou, Medium ______ 28
Congou, Choice ____ 35@36
Congou, Fancy ____ 42@43
Oolong
Mediu, oo aa a
Choice: 2 5
Naney ooo 50
TWINE
Cotton, 3 ply cone ____ 40
Cetton, 3 ply pails ____ 42
Wool, ¢@ ply 18
VINEGAR
Cider, 40 Grain 26
White Wine, 80 grain__ 25
White Wine, 40 grain. 19
WICKING
No. 0, per gress ___. 75
No. I, per gross _... 1 95
No. 2, per gross __._ 1 50
No. 3, per gross ____ 2 00
Peerless Rolls, per doz. 90
tochester, No. 2, doz. 60
Rochester, No. 3, doz. 2 00
tayo, per dom. .. 75
WOODENWARE
Baskets
Bushels, narrow band,
wire handies .____ 1 75
Bushels, narrow band,
wood handles ___.__ 1 80
Market, drop handle_ 90

Market, single handle. 95

Market, extra ._.. 3 6
Splint, laree _. 8 50
Splint, medium __.._. 7 60
Splint, small 6 50
Churns
Barrel, 5 gal., each __ 2 40
Barrel, 10 gal., each_. 2 55
3 to 6 gal., per gal. __ 16
Pails
10 qt. Galvanized __.. 2 50
12 qt. Galvanized ._.. 2 75
14 qt. Galvanized ..... 3 25
12 qt. Flaring Gal. Ir. 5 ov
10 qt. Tin Dairy _.. 4 06
Traps
Mouse, Wood, 4 holes_ 60
Mouse, wood, 6 holes_ 70
Mouse, tin, 5 holes _. 65
Hat, wood 2) 1 00
Rat spring 0) 1 00
Mouse, spring __.___ 30
Tubs
Large Galvanized .... 8 75
Medium Galvanized __. 7 50
Small Galvanized -.__ 6 76
Washboards
Banner, Globe .____ 50
Brass, Single 2 6 00
Glass, singla .. . | 6 00
Double Peerless _____ 3 50
Single Peerless  ______ 7 60
Northern Queen _____ 5 50
Wriversale. 20) 7 25
Wood Bowis
Id in, Butter 5 06
1S in. Hotter <2... 9 00
i? in, Butter 2. 18 00
I9 in. Butter 22 25 00
WRAPPING PAPER
Fibre, Manila, white. 05%
Ne. 1 Fibie ks
Butchers D. KF. ___... 06%
Kran . 07
Kraft Stripe oo 09%
YEAST CAKE
Mario, = dow. 2 70
Sunlieht, 2 dos —.... 2 70
Sunlight, 1% auz.  _. 1 36
Yeast Foam, 3 doz. —. 2 70

Yeast Foam, 1% doz. 1 35

YEAST-—COMPRESSED
Fleischmann, per doz. 30

30

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, Jan. 31—On this day was
held the adjourned first meeting of cred-
itors in the matter of Albert Beam, Bank-
rupt No. 3319. The babnkrupt was pres-
ent and represented by attorneys Dilley,
Souter & Dilley. One creditor was pres-
ent in person and represented by attor-
nevs Watt & Colwell and John J. Me-
Kenna. The bankrupt was sworn and
examined, with a reporter present. Asa
M. Burnett, of Ionia, was named trustee,
and his bond placed at $500. The ad-
journed first meeting then adjourned

yitho date.

" “4 a matter of Jean Keefe, Bankrupt
No. 3170, the trustee has filed his final
report and account and returns showing
that there are no assets in the estate.
The matter has been closed and returned
to the district court, aS a case without
assets.

“ is the matter of Clyde C. i

Zankrupt No. 3301, the trustee has filed
his report and return of no assets, and
the case has been closed and returned to
the district as-
Sets.

In the matter of Robert :
Bankrupt No. 2905, the trustee has filed
his return of no and the matter
has been closed and returned to the dis-
trict court as a case without assets.

Hawkins,

court, aS a case without
Sauntman,

assets

In the matter of W. H. Chase, Bank-
rupt No. 3307, the funds for the first
meeting have been received and such

meeting has been called for Feb. 16.

In the matter of Robert H. Hunt, Bank-
rupt No. 3347, the funds for the first
meeting have been received and such
meeting has been calld for Feb. 16. :

In the matter of Harvey Bogues. Bank-
rupt No. 3324, the funds for the first
meeting have been received and the meet-
ing has been called for Feb. 16. a

In the matter of Nathan Graham, Bank-
rupt No, 3329, the funds for the first
meeting have been received and the meet-
ine has been called for Feb. 16.

In the matter of Fred C. Oldham, Bank-
rupt No. 3336, the funds for the first
meeting have been received and the meet-
ing has been called for Feb. 16.

In the matter of Wibbo Kiel, Bank-
rupt No. 3334, the funds for the first
meeting have been received and such
meeting has been called for Feb. 16.

In the matter of Ray R. Osburn, Bank-
rupt No. 3335, the funds for the first
meeting have been received and such
meeting has been called for Feb. 17%.

In the matter of Louis Schroeder, Bank-

 

 

 

rupt No. 3331, the funds for the first
meeting have been received and such
meeting has been called for Feb. 17. :

In the 1 of Frank J. Titus, Bank-
rupt No. the funds for the first
meeting have been received and such
meeting has been called for Feb. 17.

In the matter of Claude Bates, Bank-
rupt No. 3252, the funds for the first
meeting have been received and such
meeting has been called for Feb. 17.

In the matter of Leah Schade, Bank-
rupt No. 3254, the funds for the first

meeting have been and such
meeting has been called for Feb. 1%.
1 *. Anderson,

received

In the matter of Andrew C. j ;
Bankrupt No. 333, the funds for the first
meeting have been received and such

meeting has been called for Feb. 17.

In he matter of Mike Danko, Bankrupt
No. 3340, the funds for the first meeting
have been received and such meeting has
been called for Feb. 17.

Jan. 31. We have to-day received the
adjudication and reference in the matter
of Muskegon Scrap Material Co., Bank-

rupt No. 3343 This is an involuntary
ease, and schedules have been ordered
filed. Upon receipt of same, list of cred-

itors will be made herein, and first meet-
ing will be called, and note of same made
herein. This concern is located at Mus-
kegon. : :

Feb. 1. We have to-day received the
schedules, reference and adjudication in
the matter of Elmer VanHohenstein,
Bankrupt No. 3348. The matter has been
referred to Chrales B. Blair as referee
in bankruptcy. The bankrupt is a resi-
dent of Muskegon, and his occupation is
that of a laborer. The schedules show
assets of $250 of which the full interest
is claimed as exempt, with liabilities of
$1,192.85. The court has written for funds
and upon receipt of same first meeting
will be called, note of which will be made
herein. The list of creditors of said bank-
rupt are as follows:

William Kiellor, Muskegon $160.00
Walter Birch, Muskegon ______..._ 63.00
Martin FE. A. Aamondt, Muskegon 160.00
Iver Anderson & Son, Muskegon __ 5.00
W. S. Wilkinson, Muskegon 100.00
Dr. A. B. Egan, Muskegon ___. 50.60
Dr. Frank W. Garber, Muskegon __ 30.00
Dr. S. A. Jackson, Muskegon __.. 35.00
Dr. Chas. T. Eckerman, Muskegon 5.00
Dr. E. L. Knishkern, Muskegon__ 8.00
Dr. Ernest D’ Alcorn, Muskegon __ 25.00
Hackley Hospital, Muskegon __._.. 35.00
Mercy Hospital, Muskegon ___.._._._ 35.00
Consumers Fuel Co., Muskegon __ 18.50
Home Fuel Co., Muskegon ____ . 20.85
Cc. M. Morrall, Muskegon __...___.._._ 40.00
John R. Hilt & Co., Muskegon __.. 9.00

MICHIGAN TRADESMAN

  

G. W. Panyward, Muskegon ______ 4.10
Liberal Clothing Co., Muskegon _. 40.00
Butler’s Clo. Co., Muskegon ___-____ 22.00
Robert W. Christie, Muskegon __ 11.00
Albert R. Damm, Muskegon _ ni |,
Nicholas G. Vanderlinde, Muskegon 7:75
Mecher Bros., Muskegon _______ 10.00
ii. Fish Furn. Co., Chicago 12.93
Periodical Publishing Co., Detroit__ 2.72

Personal Finance Co., Muskegon__ 300.00
Jan. 31. We have to-day received the
schedules, reference and adjudication in
the matter of Clare H. Sexton, Bankrupt
No. 3349. The matter has been referred
to Charles B. Blair as referee in bank-
ruptcy. The babnkrupt is a resident of
Lake Odessa, and his occupation is that
of an automobile dealer. The schedules
show assets of $1,125.25 of which $250 is
claimed as exempt, with liabilities of
$4,314.14. The court has written for funds
and upon receipt of which the first meet-
ing will be called, note of which will be
made herein. The list of creditors of
said bankrupt is as follows:
Mary Sexton, Lake Odessa ______ $3,000.00

Mabel Valentine, Lake Odessa __ 254.88
Campbell & Gilson, Lake Odessa __ 20.00

Standard Oil Co., Grand Rapids __ 64.21
Osborne ©o., Newark; N. J... 30.21

  

 

Mcihelin Tire Co., Detroit ___ 4643
Howard D. Poff, Lake Odessa 21.44
Sid Chapin, Lake Odessa... 165.00
Hawkes Auto Equipment Co.,
Lansing ee 12.07
Lacey (o., Grand Rasids =. i..Z
G. R. Welding Co., Grand Rapids 24.24
Alemite Lubricating Co., Grand
BSR 26.42
Reed & Wiley, Grand Rapids __ 1.60

Matheson, Oakland Co.. Grand R. 129.38
Mutual Petroleum Corp., Lake

Metta es 6.20
Defender Bile: <0.. Aliegan = 31.50
E. R. Sehweinforth Sales 6...

 

ee 27.62
R. M. Hollingshead Co., Camden,
ree 52.10

  

Mfers. Oil & Grease Co., Cleveland 28.05
Miller Rubber Co., Grand Rapids__ 88.55
Gates & Huntzinger, Lake Odessa 114.11

Feb. 1. We have received the sched-
ules, reference and adjudication in the
matter of Arthur A. Anderson, as Ander-
son Furniture Show Rooms, Bankrupt
No. 3350. The bankrupt is a resident of
Muskegon, and his occupation is that of a
retail furniture dealer. The schedules
show assets of $2,778.35. of which $370 is
claimed as exempt, with liabilities of
$10,743.14. The first meeting will be called
prmoptly and note of same made herein.
The list of creditors of said bankrupt are
as follows:

City of Muskegon ______ au * Goo

Alice M. Anderson, Muskegon ____ 42.93
Muskegon Citizens Loan and Inv.
Co., Muskegon scien shone ae ec

Michigan Home Tel. Co., Muskegon 13.10
Milan Mfg. Co., Milan. Ind _= 15.97

Nieman Table Co., Chicago ______ 134.45
G. V. Panyard Co., Muskegon ___ 27.97
Rockford Furn. Co., Rockford J Bos

 

Spencer Cardinal Co., Marion, Ind. 99.60
steketee Co.,, Muskegon 23.50
Simmons Co., Chicago 2 | 200.99
Schmidt Bedding Co., Milwaukee__ 20

Union Bed Spring Co., Chicago __ 18.55

 

Windsor Furn. Co., Grand Rapids_ 345.2

I. E. Wagner Co., Big tapiis ..__.ss« 38:08
A. i. Handail Co.. Chicago 199.03

Northern Furn. Co., Sheboygan,
Wie, 2 ee oe
mae 40., Afiineion 64.95
Muncie, Ind. 50.00

Griffith Furn. Co.,
H. R. Stone Mtg. Co., Grand Rapids 165.5
Pare Furn. Co:., Rushville
reek @& Wilis, Chicseo
Star Mattress Co.. Muskegon ______
Metal Stampings Corp., Streator, IIL.

 
 

 

Classique Lamp Studios, Milwaukee 83.75
Milwaukee Woven Wire Works,
MUwWeuEbe oo eee
St. Johns Table Co., Cadillac ____ 148.55
A. B. Chair Co., Charictte = 86.45

Besarts Co., Grand Rapids _... 162.25
West Mich. Furn. Co., Holland ____ 199.22
Bailey Table Co., Jamestown 113.006
Nathan N. Stone. Chicago ______—_- 3.30
Herpolsheimer Co., Grand Rapids_ 871.71

 

Chronicle, Musteson 28.02
Consumers Power Co., Muskegon__ 20.96
Star Truck Line, Muskegon ______ 7.78

W. R. Compton Co., Grand Rapids 30.35
Philip Carry Co., Ciicaco 7.78

Alisto Mfg. Co.. Cincinnati __— 14.00
Sutter Gros... Chicago... = 4G 48
Parch O Nett Co., Huntington 86.55

Fall Creek Mfg. Co., Mooresville, _
ee Sse
Big Rapids Mfg. Co., Big Rapids__ 180.00
Clinton Carpet Co., Chicago _.____ 8.80
David B. DeYoung, Grand Rapids__ 45.25
Dillingham Mfg. Co., Sheboygan,

 

i ec ee
Hoyiand Co. Chicheo 24.25
Krebs Stengel Co.. New York ____ 20.40
Bussey & Briggs Co., Chicago $7.92
Ideal Garage, Muskegon Jee oc
Star Mattress Co., Muskegon i. See
Nat'l. Lumberman’s Bank, Mus-

Mere 444.00
G. R. Savings Bank, Grand Rapids 745.00
McNicol Pottery Co., Liverpool,

a 49.39
Motor Transit Co.. Muskegon ______ 15.00

Speich Co., Milwaukee ___ <u A ae

Anway Peelress Co., Grand Rapids 47.15
Hemske Tros., Chicaseo .... 107.35
Fred N. Dobe, Chicago ..._

11.00

Libebrty Toy Co., Muskegon Hts. 10.00

Feb. 3: We have to-day received the
schedules, reference and adjudication in
the matter of Dudley B. Barrett, Bank-
rupt No. 3352. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptey. The bankrupt is a resident
of Grand Rapids, and his occupation is
that of an engineering student. The
schedules show assets of $78.80 of which

 

the full interest is claimed as exempt,
with liabiblities of $2,754.15. The court

has written for funds and upon receipt of
same, first meeting will be called, note of
which will be made herein. The list of
ereditors of said bankrupt is as follows:
Charles J. Moll, Grand Rapids __$2,754.15

Feb. 2. We have to-day received the
schedules, reference and adjudication in
the matter of Harry C. Knight, Bankrupt
No. 3353. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Baroda, and his occupation is that of an
electrician. The schedules show assets of
$3,138.09 of which $350 is claimed as ex-
empt, with liabilities of $6,884.88. The
first meeting will be called promptly and
note of same made herein. The list of
creditors of said bankrupt is as follows:

National Cash Register Co.,

PMPRINATOO $ 60.00
Benton Harbor St. Joe Railway Co.,

Renton arbor 10.00
S. B. Electric Co., South Bend ____ 169.00
Frank Cupp, Stevensville __________ 378.00
Baroda State Bank, Baroda ______ 2,000.00
Commercial National Bank, St.

BORGO oo 200.00
South Bend Elec. Co., South Bend 625.87
Goodlin Automotive Equipment Co.,

SuatCey SOON 209.77
Hardenbure Co., Linden, N. J. __ 32.99
Heraid-Press Co., St. Joseph _..__ 13.50
Brammall Suplpy Co., Benton Har. 161.60
Buck & Son, Berrien Springs ____ 3.80
Bridgman Elec. Shop, Bridgman 10.98
Belknap Hdwe. & Mfg. Co., Louis-

eee a ee oe 111.41

Beardslee Chandelier Co., Chicago_ 82.14

Paramount Elec. Co., Chicago ____ 85.82
Uareo Register Co., Chicago ______ 30.51
a: oe eee, Pearode 21.26
Brown Gros, Baroda = = 51.70
us Netwon. Barcda 96.06
Bgnas Sieos. Baroda 85.76
Paroda Coal & Lumber Co., Barcda 98.00
St. Joe Valley Oil Co., Baroda ____ 133.68
tay Mead aroda 40.29
Meank Clay, Kalamazoo... 30.15

National Importing Co., New York 33.14
Shaffstall Battery Service South

 

Bend 20.2
Sidney Smith, Berrien Springs ____ 350.00
Baroda State Bank, Baroda ss 30.00
Bridgman Print Shop, Bridgman__ 9.00
Henry Zeilke, Garoda eG
George Koebel, Berrien Springs __ 1,000.00
Benton Harbor St. Joe Railway &

ident €%., Benton Harbor ___ 2.25
Baroda State Bank, Baroda ______ 968.50

 

“eb. 4. We have to-day received the
schedules, rfeerence and adjudication in
the matter of Walter E. Morris, as Lin-
coln Market, Bankrupt No. 3354. The mat-
ter has been referred to Charles B. Blair
as referee in bankruptcy. The bankrupt
is a resident of Holland, and his occupa-
tion is that of a meat dealer. The sched-
ules show assets of $16,945 of which
$500 is claimed as exempt, with liabilities
of $12,030.81. The first meeting will be
called promptly and note of same made

 

Fe)

 

 

herein. The list of creditors of said

bankrupt are as follows:

Ce: OF PAGER oe $159.70

Hirst State Bank, Holland 40.00

Ottawa Co. Bldg. & Loan Ass‘n.,
Re 2,100.00

 
 

Peoples State Bank, Holland .00
Dr. Kools, Holland - eee ee
Deur & Zwemer, Holland _.___ 16.23
Seott Lugers Lbr. Co., Holland __ 4.80
Klomparens Coal Co., Holland __ 17.26
Smith’s Exide Service, Holland ____ 19.70
Arnold Bros., Chicago _._ ae! Ses
Armour & Co., Chicago __._ 2 £68. 7e

George Bashara, Grand Rapids __ 331.65
Beach Milling Co., Holland _______
Boreulo Creamery Co., Borculo 5
R. Gum Co., Milwaukee...
G. H. Hammond, Chicago _________ 205.92
Peter Melttte. Holand .....

Roy Shiey, Holland
J. Jerson, Muskegon __
Illinois Meat Co., Chicago
C. Kardux, Holland ;
gone lee, ovane 41,07
Lee & Cady, Grand Rapids ______ 76
Gerrit Lemmen, Holland ca ua eae
W. F. McLaughlin & Co., Chicago 124.51
Morris & Co., Chicago 108.44
National Grocer Co., Grand Rapids 72.98
Oscar Mayer & Co., Chicago ______
Ottawa Sales & Ser. Co., Holland_ 2
Reid Murdoch & Co., Chicago
C. Sehmidt Co., Cincinnati
Schust Co., Grand Rapids __-
Standard Grocer & Milling Co.,

 

 

 

 

 

  

Re 496.59
Stock Yards Packing Co., Chicago 863.11
Swift & Co., Chicago _._ cee _. 334.08
Vette & Zuncker Co., Chicago ____ 109.44

Worden Grocer Co., Grand Rapids 117.84

Model Meat Market, Holland ____ 30.77
Kuite’s Market, Holland ___.______ 246.96

B. F. Stone, West Olive 8
Martin Nienhuis, Holland __._.___ 4.62
Ernest DeHaan, Holland ________ 4.40

Niffenegger Bros., South Haven __ 37.29

 

February 15, 1928

John Arnedshorst, Holland ________ 115.04
Holland Rusk Co., Holland ____.___ 17.50
Steketee Tire Shop, Holland ______ 29.01
Associated Truck Line, Holland __ 1.25
Citizens Transfer Co., Holland __ 30.7y
Clean Sweep Co., Battle Creek ___- 3.75
VandenBerg Bros., Holland _______ 39.74

Johnson Paper Co., Kalamazoo ____ 29.42
Holland Daily Sentinel, Holland __ 40.51

 

Lockway Stouch Paper Co., Benton
ae 23.06
Lokker & DenHerder, Holland ____ 14.25
Cc. W. Mills Paper Co., Holland __ 36.07
Superior Pure Ice & Machine Co.,
PAQUET 103.48
Steindler Paper Co., Muskegon ____ 3.78
Visscher Brooks, Holland __________ 13.75
Eagle Lodge, Holland ____ =. 290.00
tS. Stamp Co., Toledo... 3 45.00
St. Francis De Sales Quarterly,
RO 35.00
Peoples State Bank, Holland ____1,023.55

Feb. 4. We have to-day received the
schedules, reference and adjudication in
the matter of Wiliam A. Weatherwax,
Bankrupt No. 3355. The matter has been
referred to Charles B. Blair as retieree in
bankruptcy. The bankrupt is a resident
of Paw Paw, and his occupation is that
of a grocer. The shcedules show assets
of $6,712.80 of which $1,550 is claimed as
exempt with liabilities of $6,326.87. The
first meeting of creditors will be called
promptly and note of same will be made
herein. The list of creditors of said bank-
rupt is as follows:

Township Treasurer, Paw Paw __$ 86.12
Kidd, Dater & Price, Benton Har. 3,800.00
Alfred J. Brown Seed Co,. Grand R. 19.78

 

Barnsteen, Benton Harbor ________ 30.00
pen S Son, Lawton 000 22.00
i. Coy, Paw Paw 2. 50.00
srieen a CO. Paw Paw ..-.... + 22.00
Cleanewerck & Sons, Kalamazoo __ 75.00
Dowagiae Fruit Co., Dowagiac ____ 75.00

Heckman Biscuit Co., Kalamazoo_ 154.26

 

Hartford Baking Co., Harttord 130.00
Engle Baking Co., Paw Paw _____ 5.00
Cc. Kammert, South Haven ~~ 21a.00

 

Kal. Bread Co., Kalamazoo... :_ 265.00
Lockway Stouck Paper Co., Ben-
TON Fear 143.35

McCaskey Register Co., Alliance,
OR ee 16.00

H. L. McNeil, Paw Paw 130.00

Pittsburgh Erie Saw. Co., Pittsburgh 12.75

 

Sinclair Refining Co., Paw Paw__ 360.62
Sawyer Biscuit Co., Chicago ______ 17.00
Wihage of Paw Paw 3 33.00
Tri County Tel. Co., Paw Paw ____ 24.00
Theisen Clemens Co., Paw Paw __ 199.00
Taylor Produce Co., Kalamazoo 32.00
Vette & Zuncker, Chicago ________- 22.62
A. R. Walker Candy Co., Owosso __ 5.00
A. W. Walsh Co., Kalamazoo ____ 70.00
R. A. Williams, South Haven 9.99
K. Vandermolen, Kalamazoo ___. 36.45
Ziebarths, Kalamazoo ______ 5.80

’. A. Weatherwax, Paw Paw __ 200.00

Feb. 6. On this day was held the first
meeting of creditors in the matter of
George Schroader, Bankrupt No. 3310. The
bankrupt was represented by attorney C.
G. Turner. No creditors were present or
represented. No claims were proved and
allowed. No trustee was appointed. The
bankrupt had previously been sworn and
examined by the referee, without a re-
porter. The first meeting then closed
without date and the case has been closed
and returned to the district court as a
case without assets.

In the matter of Carl K. Meese, Bank-
rupt No. 3339, the funds for the first
meeting have been received and such
meeting has been called for Feb. 20.

In the matter of Frank H. Crandall,
Bankrupt No. 3341, the funds for the
first meeting have been received and
such meeting has been called for Feb. 20.

In the matter of Clarence Leverton,
Bankrupt No. 3345, the funds for the first
meeting have been received and such
meeting has been called for Feb. 20.

In the matter of Mary J. Combs, Bank-
rupt No. 3346, the funds for the first
meeting have been received and such
meeting has been called for Feb. 20.

In the matter of William T. Kelley,
Bankrupt No. 3337, the funds for the
first meeting have been received and such
meeting has been called for Feb, 20.

In the matter of William E. Worden.
Bankrupt No. 3338, the funds for the first
meeting have been received and such
meeting has been called for Feb. 20.

In the matter of Hero Brat, Bankrupt
No. 3330, the funds for the first meeting
have been received and such meeting has
been called for Feb. 20.

In the matter of William Britton, alleg-
ed Bankrupt No. 3311, the hearing upon
composition was had on Jan. 26. The
alleged bankrupt was present in person
and represented by attorneys Corwin,
Norcross & Cook. Creditors were present
in person and by Wood, Schapiro & Clute,
attorneys. Claims were proved and al-
lowed. The alleged bankrupt was sworn
and examined with a reporter present.
Acceptances and rejections of the offer
of the alleged bankrupt on composition
were filed. The offer was 30 per cent.
The meeting then adjourned to Feb. 9 to
permit the taking of an inventory and
appraisal.

Feb. 3. On this day was held the sale
of the trustee’s interest in the assets of

 

 

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February 15, 1928

MICHIGAN TRADESMAN

31

 

American Woodenware Co., Bankrupt No.
3248. The trustee was present and rep-
resented by Corwin, Norcross & Cook,
for Belcher & Hamlin, attorneys for the
trustee. The Board of Commerce of
Manistee was present by Mr. Lloyd. The
interest of the trustee in the property
shown upon the inventory and appraisal
was sold to Manistee Board of Commerce
for $3,500. The sale was confirmed and
the meeting adjourned without date.

In the matter of Totten Electric Con-
struction Co., Bankrupt No. 3317, the
sale of assets heretofore held Jan. 19, has
been confirmed to Abner Dilley, of Grand

Rapids, for $605. The hearing then ad-
journed without date.
Jan. 27 (Delayed). On this day was

held the final meeting of creditors in the
matter of Leo Kraus, individually and
as Burton Heights Paint & Wall Paper
Co., Bankrupt No. 3061. The bankrupt
was not present or represented. The trus-
tee was not present. Claims were proved
and allowed. The trustee’s final report
and account was approved and allowed.
Expenses of administration were ordered
paid, and a first and final dividend of 5
per cent. to creditors ordered paid. No
objections were made to the discharge of
the bankrupt. The final meeting then
adjourned without date and the case will
be closed and returned to the district
court in due course.
—_++>—_—_
Surely a Slowing Down in the Busi-
ness World.

Grandville, Jan. 31—There is no use
disguising the fact that times are slow-
ing down and that the hurry and rush
of big ‘business which has been on
since the close of the kaiser’s war is
perceptibly on the wane. Why is this?
Doubtless the answer is the same to-
day that it was a few years after the
close of the civil war.

At that time the currency was at
fault. To-day we have a stable money
current which has, no doubt, been a
blessing we little realize. The years
immediately subsequent to the civil
war were among the most prosperous
in our history. Wages were good and
business flourished as never before.
Afterward came a resumption of specie
payment and a tightening of the times.

Good times, big wages and high
prices breed extravagance which we
of to-day fully realize. The wide ex-
tension of the credit habit has not been
whol beneficial, as many people will
know to their sorrgw before all this
tightening down to a lower level in
prices comes about.

The abnormal has been in evidence
and people have gone wild, as it were,
over expenditures. The wise man will
husband his resources, no matter how
much he is earning. Too many, how-
ever, spend while the spending is good,
seeming to think there will never come
an end to hilarious prosperity.

For many months, perhaps more
than a year, the handwriting has been
on the wall, cautioning prudent men to
make haste slowly and to curtail un-
necessary expenses. The. liberal ex-
tension of credit may well be question-
ed, since the time of settlement is sure
to come, and when that time does
come we are not always prepared to
meet it.

I do not wish to inculcate the idea
that a panic is coming. ‘Nothing of the
sort. In fact, there need be very little
trouble in the future if men and wo-
men will cut their cloth according to
the pattern. Times are slowing down,
however, as anyone with an insight
into things must know.

A correspondent from Eastern Penn-
sylvania writes me that times are very
hard. Some shops are running but
four days per week, while many men
are being laid off. What the end is to
be no man may positively know.

That there has been wild extrava-
gance all down the line since the close
of the kaiser’s war none will deny.
This extravagance is not confined to
any portion of society but is in effect
in every walk in life. Cut corners and
look out for future decrease in prices,
both wages and merchandise.

Not only has the common citizen
allowed his judgment to be warped
where the expenditure of hard earned
dollars is concerned, but public busi-

ness has been run on a most extrava-
gant, not to say reckless, scale. How
long this can continue and not create
a catastrophe it is hard to say.

Always there has been a slowing
down after our great wars. We should
profit by past experience and prepare
for the curtailment of ‘business.

The high pressure is sure to react
and a drop in prices result. There
need be no fear of a panic if people
will only heed the signs and prepare
for the change that is necessary to
meet changed conditions. Fact is we
as a people have been living beyond
our means.

Our numerous public improvements,
even though necessary, have been car-
ried in a manner that would disgrace
the perspicacity of any ordinary school-
boy. Extravagance has ibeen the rule
everywhere.

Schools, highways and all public
work has been rushed through regard-
less of expense. ‘Taxation has become
a debt that is grinding the people
everywhere. No expense seems too
great to be undertaken in the name of
education and good roads.

He who dances must pay the fiddler
and we have been dancing at an ex-
travagant rate these late days.

The presidential campaign so near
at hand does not aid in solving our
present problems. There has _ been
much talk of making the question of
farm prices a National one, even what
are called farmer candidates being sug-
gested in different parts of the country.

Farmers as well as others laboring
for sustenance and a bank roll must
take into consideration the fact that
the trend of the times to-day is not
the enhancing of the prices of soil
products, but rather tend toward a de-
cline which is affecting all other busi-
ness.

All Mnes of manufacturing must
prosper if the farmer would also. come
in for a goodly share of the dividends.
To cut wages and mercantile prices is
not the way to rehabilitate the vacant
farms in Uncle Sam’s domain.

Extravagance has always wrought
disaster in the long run. Economy is
the only safe method ito adopt if a
panic in this country is averted. Past
experience ought to warn the people to
call a halt to reckless expenditures on
public works.

Call off some of the work planned
for the future and dig down in your
wallet to find coin to keep our pres-
ent enterprises going, permitting new
enterprises of a public nature to wait
until this flurry in business is over.

Even though there has been a fall-
ing off in a measure of war prices
there is yet ample room for still fur-
ther cutting prices until normal con-
ditions are reached. A state of nor-
mality is what‘must come, and it may
be the sooner the better.

_No change of party in the next elec-
tion can work a change for the better.
It is not politics but sound business
sense that is demanded to settle the
unhealthy conditions under which we
labor to-day. Shall we have it?

Old Timer.

— ++ -___
Salesman Helps Merchant Who Helps
Himself.

(Continued from page 20)
—well, just what is it if it be not a
practical application of the “co-opera-
tion” about which all of us like to
talk? ‘Consider that jobbers are fond
of emphasizing how the alleged shrewd
buyer, the man who seeks out bar-
gains on every hand and is interested
mainly in “distress merchandise,” sel-
dom wins out. Yet if there be not
such a thing as true mutuality of in-
terest, why should there be any other
kind of success than that which at-

tends on shrewd selfishness?

It is rather well known that the bar-

gain hunter among merchants suffers
the disadvantage under which the bar-
gain hunter among consumers labors:
that he has no friends; that nobody is
interested in him; that his success
means nothing to any source of mer-
chandise supply. So the man who tries
always to buy where he can buy most
cheaply and has no other thought— the
man who prides himself on being cold-
blooded—sooner or later experiences
the chill which results from meeting:
with the marble heart in others all
around him.

The fact is that service which is sin-
cerely planned and rendered is not mis-
interpreted. Whether it be service you
render to your customers or rendered
by your jobber to you, if it be honest-
ly designed for your benefit, it will be
understood, ‘will get across, and will
benefit both parties to any transaction
or succession of business dealings.

Paul Findlay.
—_+~2—___
Drop Matrons’ Lines.

Manufacturers state that the con-
tinued demand for youthful styles in
women’s popular priced evening dress-
es has caused many of them this sea-
son to drop their matron lines entirely
and feature only youthful models in a
full range of sizes. The results have
been very satisfactory, orders have in-
creased and, in addition, the manufac-
turers are able to go after business on
girls’ and misses’ lines. The trend in
the youthful styles towards simple and
dignified lines has, of course, aided
producers in swinging over from the
matronly designs.

—_+-+___
Neckwear Orders Varied.

Orders placed during the past week
for women’s neckwear in New York
are more varied than they have been
for several seasons. Items that have
not ‘been shown recently are being
asked for and include the following:
Plastrons, bib effects, collars with
jabots, georgette ruffling with a bias
fold as a finish, lace and net collar and
cuff sets, and a full line of vestees.
These latter are shown in lace, net,
georgette, linen and a ribbed silk with
Peter Pan collars, convertible collars,
plain ‘“V” necklines and notched
collars.

2 ____

The salesperson’s value in terms of
salary is properly based upon the re-
sults produced in terms of receipts.

   

RUMFORD CHEMICAL WORKS
Providence, R.!.

QUALITY

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. if set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

FOR SALE CHEAP.
ings and fixtures, in a good down town
location, Toledo, Ohio. Ed Price, 306
Summit St., Toledo, Ohio. 774

FOR SALE CHEAP—Building, billiard
parlor, soft drinks, ete., in Giadwin, Mich.
Will consider a good exchange. Address
Mr. Ed. Price, 306 Summit St., Toledo,
Ohio. 775

FOR SALE

                     

consist-
dry goods,

A going business,
ing of shoes, rubbers, staple
notions, men’s work clothes, underwear,
a full line of groceries. Situated in one
of the best farming sections in Michigan.
Want to retire. Sale to be for cash.
Stock invoices $8,500. Will lease brick
building 24 x 100 ft. Address No. 776,
c/o Michigan Tradesman. 776
GENERAL MERCHANDISE STOCK
AND IMPROVEMENTS — Consisting of
store building, six living rooms upstairs,

one large warehouse, lumber warehouse,
coal shed, ete. Town located in a rich
irrigated valley Ideal climate. Capital

required, $20,000 to $25,000.
LUNDGREN, Gypsum, Colorado. T77

FACTORY SALE — New and slightly
used store fixtures, show cases, units,
counter stables, ete. Real bargain prices.
Call at office, Madison Ave. and P. M.
tracks. Grand Rapids Store Equipment
Corporation, Grand Rapids, Mich. 778

BEALE &

 

 

MACHINE SHOP — FOR SALE — AR-
KANSAS delta town. Money maker; no
competition. $7,500 cash, balance easy

terms. Box 337, Blytheville, Arkansas.
768

 

For Sale—$7,500 stock of dry goods,
groceries, shoes, and fixtures, located in
McGrezor, Michigan. Low rent and taxes.

Bids will be received until Feb. 20 by

Wm. McGregor, Sec. $25 certified check

required with each bid. McGregor
Branch, Deckerville Co-operative Co.
770

For Sale—Grocery stock and fixtures.

Best
man
grocery in a
college town.

location. An opportunity for the
capable of handling a first-class
growing and well located
Address Box 452, Ypsilanti,

Mich. W711
FOR SALE—Modern grocery | and aus
store, stock and fixtures. Doing $2,000
per week. Will lease to suit. Ill health
reason for selling. Write to W. G. Dur-
kee, 3422 Fenton Road, Flint, Mic h. 772
FOR SALE—To close an estate, fully
equipped wood eae factory located

in city of 6,000 population with two rail-
roads. FE. W. Cone, Administrator, i.
F. D. 6, Charlotte, Mich. 773

CASH For Your Merchandise!

Will buy your entire stock or part of

stock of shoes, dry goods, clothing, fur-

nishings, bazaar novelties, furniture, etc.
LOUIS LEVINSOHN, Saginaw, Mich.

“Pay spot cash for clothing and furnish-
ing goods stocks. L. Silberman, 1250
Burlingame Ave., Detroit, Michigan. 566

FOR SALE—General store, glazed tile,
24 ft. x 82 ft., stock of goods ‘and fixtures.
For eS ticulars, write us. Nelson eras
ers, Chase, Michigan.

ROFITS

RESULT FROM

RUMFORD

The stability of Rumford has been re-
flected by the years of service it has ren-
dered to the housewives of the country
and the steady and fruitful source of
profit it has been to the dealers.

      
   
   
   
       

 

 

32

Ward Co. Plans Retail Chain of 1,500
Stores.

Plans for the largest retail chain
store development ever undertaken in
the general merchandising field were
announced last night by Montgomery
Ward & Co., the Chicago mail order
house. The company has been experi-
menting in the chain store field for the
last eighteen months, now has fifty
stores in operation and will have 150
by the end of this year.

“There are more than 1,500 towns
above 5,000 population in the United
States and the company plans to locate
stores in these communities as rapidly
as suitable locations can be secured,”
President George B. Everitt announced.
“As the result of study and research,
we have reached the conclusion that
there is a definite need of the type of
chain store we are operating.

“We are selling in our chain stores
merchandise that is not handled in a
national way by any other concern.
Therefore, we shall not be competing
with any of the existing chains. No at-
tempt has been made to overshadow
local merchants. Our experience has
been that wherever we have located,
local merchants have been benefited.
Every town has been stimulated as a
trade center.

“These stores will supplement our
mail order distribution. It might ap-
pear that a development of this kind
would tend to decrease our mail order
volume. But we find that when more
people become acquainted with our
company through our local stores, mail
order volume actually increases in
these areas. A great advantage in our
plan is that there is no large capital re-
quirements, as we operate in leased
properties.”

—_—_> > ___
Detroit Wholesalers To Visit the
Thumb.

Detroit, Feb. 14—Plans were made
last week by E. E. Prine, secretary of
the Wholesale Merchants’ Bureau of
the Board of Commerce, to take a
large delegation of executives of De-
troit wholesale houses to Sandusky, on
Feb. 22, when the Thumb of Michigan
Association holds its banquet. A great
many Detroit wholesalers, especially
those who originally came from that
section of the State, are making plans
to take advantage of the invitation to
meet their customers and friends.

A bus has been chartered to take
the Detroiters up and back. It will
leave the Board of Commerce on
Washington's birthday, Feb. 22, at
1:30 o’clock in the afternoon and will
reach Sandusky jin time for the ban-
quet. The cost of the trip will be $8
per person, which includes the cost of
the dinner, which will consist of prod-
ucts of the Thumb.

A comprehensive program has been
arranged and the principal speech of
the meeting will be made by Fred
Woodworth, Collector of Internal
Revenue, Harvey Campbell, who hails
from Yale, will be among the Detroit-
ers. Members of the Board who are
not wholesalers, are being invited to
join the party. Mr. Prine will give the
necessary information to anyone inter-
ested.

—_—__>2~.

Detroit—The May Screw Products
Co., 2157 Howard street, has been in-
corporated with an authorized capital
stock of $10,000, all of which has been
subscribed and paid in in property.

> +o ——-
Everybody loves a good listener.

 

MICHIGAN TRADESMAN.

February 15, 1928

 

 

 

New Issue

$1,200,000
BAXTER LAUNDRIES, INCORPORATED

First Mortgage and Collateral Trust 64% Sinking Fund Gold Bonds
SERIES A

With Stock Purchase Warrants
Dated January 1, 1928 Due January 1, 1938

Coupon Bonds in denominations of $1,000, $500 and $100, registerable as to principal. Interest payable January Ist and July Ist
at the Central Union Trust Company of New York, N. Y., Trustee, or the Paying Agents in Chicago and Grand Rapids, Michigan,
without deduction for the normal Federal Income Tax, not exceeding 2% per annum. The Corporation agrees to reimburse the holders
for the present specifie or personal property taxes of the States of Pennsylvania, Connecticut, Maryland, California and the District of
Columbia and for the present Massachusetts Income ‘Tax, all as provided in the Trust Indenture. Redeemable in whole or in part
at any time on sixty days’ published notice, at 105 and accrued interest if redeemed prior to July 1, 1928, the premium decreasing 4
of 1% on July 1, 1928, and by a like amount on each semi-annual interest paying date thereafter.

Non-detachable Stock Purchase Warrants affixed to each Bond entitle the holder to purchase Class A Common Stock at the rate of 20
shares for each $1,000 par amount of Bonds at $27.50 per share, to and including December 31, 1928; thereafter at $30 per share up
to and including December 31, 1929; and thereafter at $32.50 per share up to and including December 31, 1930, and thereafter at $35
per share up to and including December 31, 1931, subject to prior redemption of Bonds, Proceeds of stock thus sold must be invested
in additional property or used to reire these Bonds.

Mr. Howard F, Baxter, President of the Corporation, summarizes his letter to the Bankers as follows:

BUSINESS AND PROPERTY: Baxter Laundries, Incorporated_(a Delaware Corporation), or its predecessors, has
been in continuous and successful operation in Grand Rapids, Michigan, since 1885.

The Corporation now operates directly or through subsidiaries 19 laundries and/or dry cleaning establish-
ments and towel supply business in: Chicago, filinois and Milwaukee, Wisconsin, Detroit, Grand Rapids, Flint,
Lansing, Muskegon, Kalamazoo, and Pontiac, Michigan, and is negotiating for the purchase of other plants
in middle western cities.

SECURITY: These bonds are a direct obligation of the Corporation and will be secured by a Trust Indenture
constituting a first lien upon the fixed assets owned by the Corporation and by pledge with the New York
rrustee (except as to Great Lakes Laundries, Incorporated) of all of the First Mortgage Bonds and all of the
capital stock (excepting directors’ qualifying shares) of the Illinois, Michigan and Wisconsin subsidiaries.
Phe plants wand property, including trade routes of the constituent companies, have a sound value as of
September 30, 1927, of $4,482,520.65, as appraised by Lloyd’s Appraisal Company, Chicago, adjusted for addi-
tions and depreciations between the dates of appraisals and September 30, 1927. Net Current Assets amounted
to $331,131.15, giving total Net Asset value of $4,813,651.80, or more than twice all of the outstanding bonds
including bonds of Great Lakes Laundries, Incorporated.

 

CAPITALIZATION: Upon completion of this financing the capitalization of the Corporation will be as follows:

har os ‘ ; : oa Outstanding
First Mortgage and Collateral Trust 644% Sinking Fund Gold Bonds, Series A* ____$1,400,000
642% First Mortgage Gold Bonds—Great Lakes SIRMONIOR, IG. 800,000
Th Prlerns ek 1,534.700
Common Stock Class 4 (Non Par Vainei** : 62.552 shs.
Common Stock Gass 6 (Non Par Valuc) 125,000 shs.

3 Issuance of additional Bonds limited by the provisions of Trust Indenture.
** 36,000 shares also reserved for Stock Purchase Warrants.

EARNINGS: Net sales and adjusted profits, after depreciation on book values, of the constituent companies, based
upon the audits of Ernst & Ernst, Certified Public Accountants, after payment of interest on bonds of the
Great Lakes Laundries, Incorporated, and after giving effect to present operating conditions and certain non-
recurring charges and excluding loss of $21,245.00 on capital assets through replacement of Great Lakes Laun-
dries, Incorporated, and without deducting profits applicable to the minority shares of Great Lakes Laundries
Incorporated, but before interest on this issue and Federal taxes, have been as follows: .

Annual
: figures based on
Year ended Yearended 9% months ended 9 months ended
ne aan sebdiaciacs — oe 1925 Dec. 31, 1926 Sept. 30, 1927 Sept. 30, 1927
Net Sales (including subsidiaries) __._______ 94,573 3,655,900 3,050,07 5
Adjusted Profits as defined above __...___.. 332,545 ' 411,153 ' ‘1st a eee Ser

Annual Interest Charges on $1,400,000 First
Mortgage and Collateral .Trust 6%%
Sinking Fund Gold Bonds, Series A ____ 91,000 91,000 68,250 91,000
Annual Adjusted Profits as based on the 9 months ended September 30, 1927 ri e oat i 3
annual interest requirements on these Bonds. : i ce mee, an) ee the

After provision for Federal taves at current rates, and p-eferred dividends but before Sinki -
ments hereinafter defined, the balance applicable to the $2 per share dividend on the 62 B52 een ok.
Common Stock amounted to $282,832, or approximately $4.52 per share. :

PURPOSE OF ISSUE: The proceeds of this issue will be applied towards the purchase of the business and prop-
erties of the constituent companies, and will be used for other corporate purposes. The balance of the pur-
chase price is being paid in Preferred Stock and from the proceeds of the sale ot Preferred and Common Stocks

MANAGEMENT: Mr. Howard F. Baxter, who has successfully managed the predecessor company for more than
fifteen years, is President of Baxter Laundries, Incoprorated. Mr. Otto M. Rice, Past President of the Laundry
. C Te ; © =o ris j ‘i “4 7 j 4 2 s .
rth ners see Brie: gy gy ven previous owner and manager for thirty years of the Quick Service Laundry
Chicago, and prior to the consolidation, President and General Manager of Gre: c i i :
o, d 0 a reat Lakes L:z Ss 4
Chios, ane rier so ee ge Lakes Laundries, Inc., will be
LAUNDRY INDUSTRY: As one of the great bublic service industries, the laundry industry ranks twelfth in
volume of business. It is estimated that within the last five years, this volume has doubled and it is now in-
creasing even more rapidly than heretofore. Probably four-fifths of the total available business is not yet
touched. Dry cleaning is a profitable adjunct to a well established laundry business, and the combination
makes it possible to realize considerable savings, particularly in delivery costs. : :
The laundry industry is similar in nature to a public utility, as it supplies a constant basic economic
need and depends upon no particular class of people for patronage. Collection losses are negligible because
in the main, it sells for cash. Inventory losses also are negligible because it sells service. Its business, fur-
thermore, is stable in that it is not greatly affected by the seasons or general industrial depressions :
These Bonds are offered when, as and if issued and received by us and subject to the approv
are : S : Vy us ‘ i al of counsel. We reserv :
right to reject subscriptions in whole or in part, to allot less than the amount applied for and is hae the subscription hoo At sl
time without notice. Temporary Bonds will be ready for delivery on or about February 23, 1928 exis : o

Price 100 and Interest, to Yield 6.50%
HOWE, SNOW & CO.

INCORPORATED
Investment Securities

GRAND RAPIDS
NEW YORK DETROIT CHICAGO MINNEAPOLIS SAN FRANC’SCO

All information given herein is from official,sources or from sources which we regard i
5 ‘ as reliab
event are the statements herein contained to be regarded as our representations. a

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