a fox aare GRAND RAP IDs , ) 0 LP AREER Sars CDG N C YY t SY YD QW) 4 GENS S RAPT are Ey ALES OSS KEAN Os SSF OG X iy BION ONDE TITZI AN \s SOU POWYS RS ZIT SON | - i ) Bes ORO VOSee® pa: Sa See. al3 OR Sw ZA DUNNO VAT i be ro J] NY NCC MY Ae Ca _ \Z 2 AN aos mas) wa «Zo es) SG ® x po A CeO) AOR ares Wits & DR. SA GASS By py RY Weck ZS CR) C 2 DC) Se ol ye YB Sow pi) si ae D3 Ks UES hss 2 Ao Ey) LN ‘A 3 te BN Be ORO aCe es A VES ING ‘ en Onn CC CN\CES CV (GNC ae Tes y aN ) ak Ni OS | LV AES EES LG NCES Fay. PEN RIORISY A ts eG 2 = eee a A Net EOI WLZZZZzz33 ews SOF IN ees SEIS ‘ kg PUBLISHED WEEKLY i Gace TRADESMAN COMPANY, PUBLISHERSRe a) AS ST. 1883 2 SOP ES SRO OS LE AEM SOG NSS GEES LESSIG SL ELS II FDL - (o . m4 Forty-fifth Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 22, 1928 Number 2318 + « , . The Old Home Road Some roads are invitations Calling men to fields afar— And other roads, repelling, Keep most people where they are. There are high roads and low roads, And open roads and closed— And roads that hide by hillsides Where the dead have long reposed, And roads that come to cities, And roads that swing away To the merry greens of villages Where the little children play. There are dry roads and wet roads That make you walk or run, And roads that stretch like ribbons O’er the mountains, in the sun. There are roads that wind through valleys Through forests deep and cool, Where the rippling, racing waters Tumble to the sylvan pool. There are free roads and toll roads You meet most ev’ry where, And roads that hie to Happiness, And roads that drive to Care, There are roads that go a-rambling, And, while all roads lead to Rome, The best road in the universe Is the road that runs back home. John J. Daly. a be = 4 © o s o he S _ < ma — 2 a Bs ~ cummonmaeennees ~ mn > hm oS ie i | SEMDAC LIQUID GLOSS } and (DEALER PROFITS | For many years, Semdac Liquid Gloss has given most a. satisfactory results when used for renewing the lustre and enhancing the appearance of use-dulled furniture and woodwork. SEMDAG UIQUIDIGLOSS And for as many years, this improved cleaner and polish has been displayed by an increasing number of Michigan dealers. For Semdac Liquid Gloss moves quickly and offers a greater profit than many other polishes.’ Semdac Liquid Gloss has stood the testJlot(years.'It has seen other polishes come and go. Dealers throughout Michigan recognize this product as a popular leader in its fick rors You can increase your business by displaying Semdac Liquid Gloss on your shelves and in the window. Such a display usually furnishes just the needed reminder for your customers to buy now. Order your supply of Semdac - + of. Liquid Gloss now --- from your jobber or direct from us. — o i SEMDAC AUTO POLISH EMDAC AUTO POLISH removes smoke “1” film, grime and rain spots with least effort, v" and restores the maximum lustre to lacquered, enameled and varnished surfaces. Semdac Auto Polish is easy to apply.[iIt/lworks quickly. It gives a brilliant lustre. ’ Sold in pint and quart bottles. Look for the red and blue package. % ’ ' STANDARD OIL COMPANY . LINDIANA | 910 SOUTH MICHIGAN AVENUE CHICAGO, ILLINOIS o aa ae D a ” ‘ r ” * tp Y 4 ee i . * & » . ie 4 Ry (? ¢ > 4) » * «@ - s ~ <« - ¢ » < ° a ae @ a , ? \ ? é > 4 8 2 fa { ~ - ‘a 4 > a v3 - a a. « - -_—. ? Ae > ~~ ~ > a ~ a > $ a ~ * * 2 » (GRAND RAPIDS A DESMAN Forty-fifth Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 22, 1928 Number 2318 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a nonth or more old, 15 cents; issues a year or more rd, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. Gabby Gleanings From Grand Rapids. Grand Rapids, Feb. 21—H. A. Speck representing the Seabury & Johnson Co., of New York City, was taken into Grand Rapids Council Saturday, Feb. 18, at a special meeting of the ‘Council. Vic. Roussin, formerly of Cadillac and later of Allegan, has bought the Herbert Baker drug stock at Allegan and has taken possession. Leo A. Caro, representing the De- Pree Co., Holland, in the Southwestern states, has recently joined the Sales- men’s Club of Grand Rapids. Mr. Caro is one of the oldest men traveling out of Grand Rapids and at one time belonged to more orgamizations than any other man in Michigan. At the regular weekly meeting of the Grand Rapids Salesmen’s Club, held in the English reom of the Rowe Ho- tel, Saturday noon, Feb. 18, Lee Bierce, Secretary of the Grand Rapids As- sociation of Commerce, gave a very comprehensive talk on the subject of Why Cities Are What They Are. He gave a very interesting history of the city of Pittsburgh, Pa., and why it is the center of the steel industry of the world. He also cited the reasons why Flint was an automobile center through the activities of Mr. Durant, and Lan- sing another automobile center through the efforts of R. E. Olds. He explained why Grand Rapids was the furniture capital of America and during the course of his talk stated that in the years gone by more logs had floated down Grand River than any other river in the world. He mentioned several other localities throughout the United States where certain industries had started and thrived, thereby at- tracting other concerns manufacturing the same or similar products to these localities. His address was particular- ly interesting to a delegation of Michi- gan daily newspaper men who were the guests at the meeting of John B. Olney, representing the American Type Founders’ Association, and William Ward, representing the Mer- genthaler Co. The newspaper men present were as follows: Charles and Donald French, of the Holland Sen- tinel; T. O. Huckle, of the Cadillac News; .C. E. Garvin, of the Petoskey News; Norman H. Hill, of the Sault Ste. Marie News; Walter S. Kennedy, of the Albion Recorder; Frank N. Moses, of the Marshall (Chronicle; P. B. Clark and Harold Pringle, of the South Haven Tribune; F. H. Goodrich, of the Mt. Pleasant Times; F. M. Church, of the Grand Haven Tribune, and D. J. Carroll, of the Kansas City Mo., Star. In listening over the radio a few Sundays ago to a minister in Pontiac who has a great radio audience, he ad- vised that when we all went to heaven we would all have to change our oc- cupations and professions. He said all doctors and lawyers and undertakers and nurses would have to change be- cause there would be no need for those professions there. A’ great many policemen and firemen listen to this minister every Sunday and he advised the policemen that they would all have to change their occupations and then he advised the firemen that some of them would have to change theirs, ac- cording to the place to which they go. The committee in charge of the an- nual banquet of Grand Rapids -Council headed by Clarence J. Farley, Man- ager of the C. J. Farley Dry Goods Co., of Grand Rapids, intended to keep the name of the principal speaker at the banquet a complete surprise, but because of the National importance of this same speaker, now deem it advis- able to inform the members of No. 131 as to his identity, for the reason that so many will want to hear him and it is so seldom they have an opportunity. Hon. Chase '§. Osborn will be this speaker and it is unnecessary to ex- plain who and what he is and the posi- tion he occupies in State and National importance. Remember, the banquet will be held at the Pantlind Hotel, Saturday evening, March 3, at 6:30 sharp. The tickets are being taken very rapidly and as only 400 can be accommodated, we advise the members of No. 131 to procure their tickets as soon as possible so as to not be dis- appointed. The committee sent out notices to every member of the Coun- cil and if you do not procure your seats at the banquet they will at least have the satisfaction of knowing they have done their best to inform you. The thirtieth annual meeting of Grand Rapids Council will be held Saturday, March 3, at 9 o'clock a. m., in the council rooms, Hotel Rowe, for the initiation of candidates, election of officers and the transaction of such other business as may properly come before the meeting. E. M. Manning, proprietor of the Valley Inn, at Newaygo, has trans- ferred his membership in the United Commercial Travelers from North- western Council of Chicago to Grand Rapids Council, No. 131. It is reported that Allen F. Rock- well, Secretary of Grand Rapids Coun- cil, is confined to his home wth an at- tack of the grippe. Allen is having all sorts of troubles. A few weeks ago he got stuck in a snow drift and froze two fingers trying to shovel his car out. We sincerely hope his indisposition will be of short duration. The quartette who are to sing at the annual banquet of Grand Rapids Coun- cil Saturday evening, March 3, have been practicing very strenuously late- ly and it is expected that wonderful results will be obtained therefrom. Fol- lowing are the names of the quartette: . D. Bovee, Henry Geelhoed, Otto Heinzelman and Paul Heinzelman. Carl Schultz, the one-string fiddle artist, will be an added attraction at the annual banquet of Grand Rapids Council Saturday evening, March 3. Those who have been fortunate enough to hear Mr. Schultz have wondered at his ability to get so much out of so little. _ Paul Kempter, steward at the Pant- lind Hotel, has been given the general management of the culinary depart- ment of the Morton House also. He has placed the direction of the Morton House dining room and kitchen in the hands of Frank Scanlon, who has been associated with him at the Pantlind for several years. L. L. Taylor, who covers Southern Michigan for the Michigan Hardware Co., was: recently operated on for ap- pendicitis at Grace hospital, Detroit. He is recovering rapidly. His trade is being covered in the meantime by Charles Wills, city salesman for the house. C. D. Van Tassel, who has been in charge of the sporting goods depart- ment of the Michigan Hardware Co. for sixteen years, died suddenly on Monday as the result of heart disease. Funeral was held at St. Andrews cathedral this forenoon. Deceased was very faithful to his business and loyal to ‘his friends and customers. He had a large acquaintance among the hard- ware trade and enjoyed the respect of everyone who knew him. ‘The Salesmen’s Club of Grand Rap- ids has recently experienced a new growth, a new interest and attendance. There are several things contributing to this. The members find more room to park their machines without a time limit near the Rowe Hotel. Also a number of our members make their headquarters at the Rowe Hotel. The reduced price of the excellent lunch furnished by the hotel management, together with the lower rate of dues per. year, has relieved the financial pressure. New members are enrolled each week and we predict the Sales- men’s Club of Grand Rapids will soon be the club that the members will be proud of a membership in jt. The edu- cational talks featured are of real value to the members. They are practical, helpful and cultural. The Club is especially fortunate in securing a speaker for the meeting next Saturday, 12:45 p. m. English room, Rowe Ho- tel, who has a message of vital im- portance for the salesmen selling the retail grocers. Many of us have real- ized that the fate of the retail grocer was uncertain, but we had no definite plan to strengthen his position in the locality which he served. At the meet- ing Saturday we will be told how this should be handled by W. H. Caslow, who is promoting through educational effort, the Home Trade League. The salesmen traveling out of Grand Rap- ids calling on the grocery trade have been especially invited to attend this meeting: Roy H. Randall. —_+~-.___ Manufacturing Matters. Three Rivers—A $100,000 addition to the plant of the Eddy Paper Cor- poration is under consideration. Saugatuck—The American Twisting Co., Saugatuck’s only manufacturing industry, is completing its new plant. Holland—Tiesenga & Co., manufac- turer of dyes and chemicals, has in- creased its capital stock from $50,000 to $200,000. Detroit—The Detroit Aluminum & Brass Co., 3975 Christopher street, has increased its capital stock from $250,- 000 to $500,000. Alpena—The Alpena Garment Co. is adding new factory equipment to pro- vide for seventy-five additional work- ers, bringing the payroll up to 350 employes. Royal Oak—The Vecar Paper Prod- ucts Co., recently organized by Edwin N. Burrows, will soon begin the man- ufacture of a new patented paint strain- er and twenty men will be employed. Kalamazoo—The Roberts Sash & Door Co., of Chicago, capitalized at $500,000, has opened its general Mich- igan sales offices at 725 Third street, under the management of P. T. Free- man. Jackson—The Winchell-Tuebner Co. has decided to locate its brick manu- facturing plant at Battle Creek and make the latter city its headquarters for the manufacture and distribution of its product. Detroit — The Square “D” Truck Parts, Inc. 1432 East Ferry avenue, has been incorporated to deal in auto trucks and parts, with an authorized capital stock of $10,000, all of which has been subscribed and paid in in property. Battle Creek—Begnning March 1, the Battle Creek plant of the Advance- Rumely Co. will manufacture a new product, a small comb‘ne-harvester, and will operate with approximately 250 employes in addition to the present force of 450. Detroit—Paff’s Flavors, Inc., 2-245 General Motors building, has been in- corporated to manufacture and deal in extracts, etc., with an authorized cap- ital stock of $50,000, of which amount $35,009 has been subscribed, $2,700 paid in in cash and $25,000 in property. Ann Arbor—The Super Stucco & Mortar Co., 214 South Ingals street, has been incorporated to deal in build- ing material and to manufacture and sell exterior stucco, with an authorized capital stock of $1,500, all of which has been subscribed and paid in in cash. Detroit—The Michigan Sash & Door Co., 18640 Mt. Elitott avenue, has merged its business into a stock com- pany under the same style, with an authorized capital stock of $50,000, all of which has been subscribed and paid in, $664.96 in cash and $49,335.04 in property. Detroit—The Losinger Aircraft & Propeller Corporation, 5257 Brooklyn avenue, has been incorporated to man- ufacture and sell airplane. motors and parts, with an authorized capital stock of $10,000, all of which has been sub- scribed and paid in, $3,000 in cash and $7,000 in property. Detroit—The Roy-Delage Corpora- tion, 561 Book building, has been in- corporated to manufacture and sell valve seat grinders, with an authorized capital stock of 50,000 shares at $1 per share, of which amount $31,000 has been subscribed and paid in, $1,000 in cash and $30,000 in property. eae tn erste pewnrie ania 2 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. The following has been received from the United States Secret Service Office, at Grand Rapids. You are ad- vised to exercise extreme caution in cashing United States Treasury checks. Some time back, 1,000 blank treasury checks numbering from 2,001 to 3,000 inclusive, were stolen from the navy yard at Philadelphia, Penn., by Chief Petty Officer, Edward Lawton Rouse. Since Rouse stole the ‘blank checks bearing the above numbers, he has been negotiating them throughout the United States and just recently passed several in Detroit. It has been Rouse’s practice thus far to victimize insurance companies, trade schools, tailors, real estate offices, apartment house man- agers, dentists and furniture dealers. You are therefore, respectfully request- ed to scrutinize very carefully all United States treasury checks which you might encounter, observing par- ticularly the serial numbers which ap- pear in the upper right hand corner until such time as you are notified of Rouse’s apprehension. The serial num- bers are from 2001 to 3000, inclusive. The symbol number which appears in the lower right hand corner of the check is No. 18161. Occasionally, however, the original symbol number has been erased and a fictitious one inserted with a _ typewriter. These checks may be shown as having been issued for paying indicating that the bearer is attached to the U. S. G. D. Tucker, said name of vessel being stamped at the top of the check. Rouse has used various names as the payee as well as for the disbursing officer. You should experience no difficulty in detecting one of these checks if par- ticular attention is given to the serial number on all Government checks which you might encounter as this is the principal means of identification of stolen checks. Rouse is forty-two years of age, five feet eight inches in height, weighs one hundred thirty-five pounds, has brown hair, slightly gray, sallow complexion and is always very neatly dressed. blue eyes, Merchants of Lansing were warned Monday by the Michigan Retail Dry Goods Association against a man and woman who have been defrauding re- tail merchants in various parts of the country. The two work in this way, the bulletin states: The man makes a small purchase and pays with a $10 bill which has been marked so that it can be identified. This is done by means of a telephone number, auto- mobile license number, or some other mark on the margin. Shortly after he makes the purchase a woman presents a $1 bill and asks for change in order that she may use the telephone. After telephoning she comes out of the booth and makes the claim that she has made an error and gave a $10 bill instead of a $1 bill. The merchant be- lieves she is wrong but she immediately explains to him that she knows she is correct because she had the telephone number written on the margin of the bill and she can describe the bill which she proceeds to do. Upon opening the ’ est in MICHIGAN TRADESMAN cash register, the merchant finds the bill with the telephone number in the corner and in the rush of business sometimes falls victim to the trick. A statement has been issued from the Attorney General’s office at Lan- sing warning the public against agree- ments in muskrat farming promotion companies. It is stated that it is the practice of many of the companies to sell muskrats at a more or less inflated value and agree to ranch the breeders for a share in the increase, this share being considerably disproportionate. Muskrats were sold at from $10 to $600 per pair, according to the state- ment, depending on how strenuously the seller coupled the sale with u ranching agreement. The legitimate price for a pair is $10 to $20. A fair selling price, coupled with a two-year ranching agreement for marketing the increase, is given as about $50. Musk- rats breed from six te ten times an- nually and the average increase from a pair is thirty rats. Approximately 300 licenses were granted by the State Conservation Department to breeders during 1927, indicating that there are at least that many people in Michigan engaged in the business of muskrat farming or ranching. Rochester, N. Y., Feb. 21—Appar- ently the operation of home-work schemes constitutes a very lucrative occupation. Judging from the number of enquiries coming into the bureau offce it would appear that almost every individual in the city not satisfied with his or her present income is endeavor- ing to make some extra money by gild- ing postal cards, making house dresses, or molding metal toys in their spare time. Scores of these schemes have been investigated by the Better Business Bureau and none has been found that could be recommended to anyone wish- ing to make money. One individual paid something like $40 to one of these home-work com-. panies for an outfit with which to mold metal toys and for instructions as how to operate the machine. He purchased this upon the assurance of the company that there was a ready market for the product and upon the insinuation that they already had a market for more of the toys than they were .able to get hold of. This man worked diligently until he had made one thousand toys of various types. At the last report he still had these toys on hand, having been informed when he shipped them to the company that they were unable at the present time to sell them for him. He tried to sell them <¢o local dealers such as the 5 and 10 cent stores but found that the best price he could get from this source would not reim- burse him for the cost of manufacture. Similar circumstances have been noted in the manufacture of house dresses and aprons at home. It has been found that when the dresses have been completed that the cost of making them was in excess of the prices at which similar merchandise could be purchased at retail. A great many of these investigations indicated that all the promoters of the scheme were interested in was the selling of outfits and instructions and after this was accomplished, all inter- the ambitious home worker Better Business Bureau. ——_—__»c.o->_____ If you do not know all about what is in the window displays of the store, somebody has failed to do his duty— and probably you are the one. ceased. Tie Wonderful Age in Which We Live. Grandville, Feb. 21—The boy of to- day is indeed, a fortunate youngster, born amidst the echoing strides of progress, until he has at the age of ten seen more wonders of the universe than all the crowned heads and repub- lican statesmen of the world half a century ago. Abraham Lincoln, with all his vigor of intellect, his masterful understand- ing, had at the time of his passing seen nothing to compare with what our lad of ten sees about him to-day. In the days of Lincoln the steam railway and its locomotive and train of coaches, together with the Morse electric telegraph, were the wonder of the age. Think of it, my boy, the great Lincoln never saw an automobile. He had no inkling of their coming. Fur- thermore he had never seen an electric light, a telephone or much less a radio. What an ignorant chap he was, to be sure? How much the boy of ten could tell both Washington and Lincoln should they suddenly appear in the world to-day after a sleep of long years. “The world do move,” as the darkey said. and has not ceased to move since the dawn of creation burst on the scene. What a transformation in the last fifty years. It is wonderful beyond description. More important discov- eries have been made in the half cen- tury than in all the previous centuries. The longer the race of man lives the more unexplored fields of intelligence come to view. The small boy of to-day goes out on the street and sees lines of whizzing autos, moving with the swiftness of wild horses, nor questions the why and wherefore of it all. Had Washington beheld an auto careening down the road he would have been more than astonished. He would have seen a miracle, and the earth would hold new beauties and surprises for him to explore. What we see every day becomes common, therefore not miraculous. Familiarity breeds contempt. : We view with a smile of derision the old style motive power, even the first auto. When the bicycle entered the race for popularity it was called not a bicycle but a velocipede, had wooden wheels and was altogether an awkward contraption in comparison with the two wheeled horse of to-day. There seems no end to the inven- tions going on day by day along the I'ne of new contrivances to make easier the life of man. Where will the end ber We do not know. Lincoln knew so little when compared with ten year old Teddy of to-day. Electric lights, telephones, aerial flyers and radios all within the last fifty years. When-one takes into mind these things he stands with uncovered head gazing at the great, unexplored heavens and wonders what next. _There will be something next all right, and many a lad of to-day will live to see it if by chance he escapes the deadfall of a whizzing auto. , The wonders of modern discovery * place Columbus and his great act in the shade. Fifty years of progress. How short the time, and yet what tremendous advancement along the line of human knowledge. One can scarcely believe so much has happened within the mere half the fe time of a man. Such is the fact, however, and all these new and won- derful discoveries put the church way behind in its revelations of a great, divine power that rules the universe. The theology of simple faith thas been discounted a thousand times by the revelations of fact that man never knew existed until within recent date. There is no foothold to-day on which the disbeliever in God can stand. ‘The divinity of recent discoveries covers his mouthing with complete smother. And what of the future? February 22, 1928 A delicious toast made with fresh eggs and whole milk. Makes any toast dish twice as delicious ...Try it. MICHIGAN TEA RUSK COMPANY HOLLAND, MICHIGAN SS SELL Ge Bott's Kream FrydKaKes DECIDEDLY BETTER Grand Rapids Cream Fried Cake Co. Grand Rapids, Mich. I. Van Westenbrugge Grand Rapids - Muskegon Truck Service Central Western Michigan DISTRIBUTOR Nucoa KRAFT((K ) CHEESE. ‘““Best Foods’’ Salad Dressing ‘“‘Fanning’s”’ Bread and Butter Pickles Alpha Butter Saralee Horse Radish OTHER SPECIALTIES, FOR YOUR “Dhe original patrol” PROTECTION SARLES MERCHANTS’ POLICE and INSPECTION SERVICE The Original Patrol in Uniform. Under Police Supervision. 401 Michigan Trust Bldg. PHONES—4-8528, if no response 8-6813 Associated With l UNITED DETECTIVE AGENCY w “ a oa 3 ~ 4 ; ¢ + g 4 2 Ron OE ac alle Onc a > he t il eR A 4 en tn. nostic, a * * oe I tint ents Aa Nh ER ns me Onecemamgie Tt whe ns nn insta lioe ati a a o as ¢ > 4 a ‘ ' ' a t s ’ eS a % 4 ee eee ap De Te on . + . » 4 . 4 ‘ ¢ x ¥ ’ ' . « 4 ¥ $ t e € v x cf & 2 ° is * oa . a . * 4 . . 7 J | ce a . to i a | [ } coi 4) * gf 1 a 7 ; - a 4 a eR, d ‘ * * . » . ‘ t 4 + 4 ¢ . . € a 4 . ¥ * $ ‘ oa t e a ¥ v “ ’ x . ¥ 2 February 22, 1928 We know how great has been the wonders of sky and fire within so short a time. Deducing from this the fact that man is striving after. new fields of work along scientific lines, what may we not expect within the next few years? Another fifty years will doubtless see even more puzzles solved, more mysteries of the universe explained than ever gn all the world’s history. Right now we are living in a wonderful age. Discoveries in methods of de- stroying human ‘life in war have so multiplied that it seems altogether probable that their yivid wickedness may deter nations from indulging in future wars. Should this prove true then these destructive war engines and explosives will serve a good purpose. There is more in air and earth than has as yet been made known, doubtless the radio is the most wonderful of all modern discoveries, and the end is not vet. There are so many undiscovered powers in the universe it stands a man in hand to seek and continue to seek until ‘he uncovers more of the secrets of the great creation. “Tt is not meant for us to know.” How many times we have heard this remark and wondered why this should be so. We have since arrived at the conclusion that there is nothing in heaven or earth that is not meant for us to know if we can find out and it pays to keep digging and striving until we do know. So many impossible things have been found out that at one time were not meant for us to know that I am led to believe that nothing in sky, earth or anywhere in space is not intended for man to know. He has only to keep going on the line of discovery until what at present seems the densest of mysteries will become as clear to him as the sun at noonday. The man and boy of to-day lives in a wonderful age, and the wonders are still on the increase. Let us not be afraid to dig and delve until new dis- coveries reveal the very secret of the godhead itself. Old Timer. ——_>---. Second Meeting of Merchandising Conference. Detroit, Feb. 21—The Cadillac mer- chants carried away tbe silver cup given to the town or city sending the largest delegation to the convention, distance traveled and population were taken into consideration in making the award. A revelation indeed were the exhibits, which emphasized in no small manner the position of Detroit as a strong dis- tributing center. Not only the mag- nitude of the displays but the artistic and original methods used to attract the spectators were the features which drew praise from all sides. Exhibits showing methods of manufacture from the raw material to the finished prod- uct, merchandise arranged in a man- ner that graced the big exposition hall, and shapely models displaying the diversified lines of women’s wearing apparel were all a part of the biggest exposition yet held. Exhibitors at the Second Better Mer- chandising Conference and Exposition were: American Marvelle Co., Annis Fur Post, John Breitmeyer’s Sons Co., Buhl Sons Co., C. J. Burnham & Son, j. B. Burrows Co., Camill Co., The Carey Co., Davidson Brothers, Detroit Show Case Co., Detroit Suspender & Belt Co., Detroit Wholesale Furniture Co., Edson, Moore & Co., Farrand, Williams & Clark, C. A. Finsterwald Co., E. B. Gallagher Co., Griswold First State Bank, Glick Freeman Co., A. Harvey Sons Co., Kiddie Kover Mfg. Co., A. Krolik & Co.. Lee & Cady, Alexander Licht Co., Lou Litt- man. Michigan Bell Telephone Co., Michigan Drug Co., Michigan Mutual Liability Co., Geo. F. Minto & Co., Nashua Package Sealing Co., National Sugar Refining Co., Neff, Bloom & MICHIGAN TRADESMAN Neff, R. L. Polk & Co., Murray W. Sales & Co., I. Shetzer, Small-Ferrer Co., Standart Bros. Hardware Cor- poration, M. Starr Co. Schadt & Matthewson, Wetsmarn & Shatzen, Burnham, Stoepel & ‘Co., and Weis- man & Sons Co. Although the registrations totaled over 500 names, hundreds of merchants attended meetings and viewed the ex- hibits, who did not register their names. These were largely local store- keepers. More than 11,000 people in- spected the displays. The following officers were elected for the ensuing vear: President—C. L. Glasgow, Nashville First Vice-President—Otto Louis, Bay City. Vice-Presidents— A. K. Frandsen, Hastings; Fred H. Nissly, Ypsilanti; . CC. Jorgensen, Cadillac; R. A. Chandler, Sylvania, Ohio. Board of Governors—O. H. Bailey, Lansing; Fred H. Nissly, Ypsilanti; O. C. Watz, Mt. Clemens; E. E. Prine, Detroit; F. E. Mills, Lansing; D. Mihlethaler, Harbor Beach. The second Better Merchandising Conference and Exposition of 1928 is now a matter of past history, but to the hundreds of merchants who were in attendance it will be remembered as an event of great significance and to many it spells the dawn of a new era in the field of retail merchandising. One of the outstanding features of the conference, which alone put it in a class by itself, was the high quality of the speakers at the various sessions. There were none of the professional orators whose stock in trade usually consists of a theoretical discussion of retail merchants, rather than the ex- perience gained by practical acquaint- ance with the subject in hand. As re- marked by one of the visiting mer- chants during one of the sessions: “Mr. Collier is actually uncanny in his power of selection of speakers.” Practical men, men who successfully carried on business which brought them in intimate contact with the con- suming public for many years, men who not only have demonstrated their executive ability, but have the faculty of imparting to others the secrets of their own successes were the types of men Mr. Collier secured to address the reta‘l merchants in session. Among the speakers were William Nelson Taft, editor of the Retail Ledger; Fred W. Anderson of Cozad, Nebraska (Mr. Anderson does a busi- ness of $300,000 in a town of 1.300 people): J. E. “Jack” Woodside, Chi- cago: Bruce Wigle, Detroit; Charles Christensen, Saginaw; R. A. Chandler, Sylvania, Ohio; Otto Louis, Bay City: Herman Dignan, Owosso: C. W. Farrar, Buffalo, and many others. Nothing but words of commendation and praise were heard from the dele- gates because of the businesslike pro- cedure throughout the entire three davs of the conference. It is a lament- able fact, however, that while there were over 500 registrations, there were still several hundred merchants who stayed at home but who could with considerable profit to themselves have attended this great educational con- course. The Wholesale Merchants Bureau of the Detroit Board of Commerce, under whose auspices the Conference and Exposition was held, was greatly p'eased because of the success of the second event of the kind to be held in Detroit and a meeting will be held within a few days to start the ball roll- ing for the 1929 Conference. The Fashion Show and Frolic, held on Wednesday night, drew considerable favorable comment from the crowds who attended and enjoyed the program. On Thursday night the large crystal room in the Book-Cadillac Hotel was taxed to capacity, the occasion being the banquet and dancing party that followed, James M. Golding. Tunic Blouses Bought. Blouse makers are again benefiting by the popularity of the ensemble suit. Buyers are ordering new tunic blouses with extra deep hems. Although these are sold in the tblouse departments, they are being purchased for use as dresses when the hems are let down. So far the blouses are made up in good quality satin4tback crepes and prints and in styles that embody new dress trends, such as jabots, odd necklines, button trimming. and monogram 3 Prices are considered moderate, for the majority of lines start at $8.75. —_—__- Apt Comparison. A trade journal publisher in another state offered a prize for the best answer to the conundrum: "Why ts a. trade woman?” The prize was won by a woman who like a paper sent in this answer: “Because * every should have one of his own and not run after merchant his neighbor’s.” Dated February |, 1928 Chicago New York Detroit Subject to confirmation, we offer STICKLEY BROS. COMPANY Grand Rapids, Michigan FIRST MORTGAGE 6% SINKING FUND GOLD BONDS PRICE PAR AND ACCRUED INTEREST HOWE, SNOW & COMPANY (Incorporated ) GRAND RAPIDS San Francisco Due February |, 1933 Minneapolis Philadelphia NEW YORK Here’s a Staple That Shows a Real Profit Nucoa NUT MARGARINE One of the Best Foods The popular Nocoa “Color Wafer’’ comes already packed in each carton THE BEST FOODS, INC. CHICAGO Best Foods SAN FRANCISCO 4 MOVEMENTS OF MERCHANTS. Fife Lake—Aleria L. Snell succeeds L. E. Green in the grocery business. Lake Odessa — Archie White suc- ceeds Ira Howe in the grocery busi- ness. Clarksville—Albert L. Scott succeeds Charles Nash in the grocery and meat business. Mt. Clemens—The F. L. Wolf Hard- ware Co. has changed its name to the L. EF. Wolf Co. Holland—The Dual Corporation, 208 College avenue, has changed its name to the Da-Step Co. Detroit—Benjamin Levine, 9047 12th street, boots and shoes, has filed a petition in bankruptcy. Eau Claire—The Eau Claire Cider & Vinegar Co. has changed its name to the Eau Claire Packing Co. Detroit—The Detroit Cloak Co., 23 East Jefferson avenue, has changed its name to the Detroit Dress Co. Fennville—Ronald Parks has engaged in the grocery business, the Worden Grocer Co. furnishing the stock. Houghton—The Houghton Depart- ment Store Co. has increased its cap- ital stock from $30,000 to $70,000. Scbewaing—The Farmers & Mer- chants State Bank has increased its capital stock from $25,000 to $50,000. Detroit—Charles E. Alpern, dealer in boots and shoes at 314 Woodward avenue, has filed a petition in bank- ruptcy. Detro:t—The Rob’nson-Cohen Co., 1426 Washington boulevard, has changed its name to the Robinson Fur- niture Co. Jackson—The Reid & Carlton Co., implements, seeds and vehicles, has de- creased its capital stock from $20,000 to $15,000. FEnt—The Genesee Lumber & Coal Co., Davison Road & Belt Line R. R., has increased its capital stock from $150,000 to $200,000. Grand Rapids—The Lane Lumber & Veneer Co., 550 Oakdale street, S. E., has increased its capital stock from $20,000 to $30,000. Detroit—The R. C. Mahon Co., 6548 St. Aubin avenue, roofing and sheet metal, has increased its capital stock from $500,000 to $1,000,000. Saginaw—Cooney & Sons, 221 South Washington avenue, are closing out their stock of furniture at special sale and will retire from trade. St. Joseph—Over 200 men are rush- ing work on the new Hotel Whitcomb, St. Joseph’s mIlion dollar hostelry which is scheduled to open May 1. Detroit—The Becker & Hourigan Co., 1837 West Jefferson avenue, wholesale dealer in produce, has chang- ed its name to Harry Becker & Co. Ludington—Carl Anderson, proprie- tor of the Andrew Book Store & Gift Shop, has made a voluntary assign- ment for the benefit of his creditors. Kalamazoo—P. B. Appledorn Sons’ Co. has purchased the stock of the Merit Shoe Co., South Burdck street and consolidated it with its own at North Burdick street. Kalamazoo — Clare Beach, recently engaged in business at Detroit, will open a drng store in the Deichman block, at the corner of East Main MICHIGAN TRADESMAN street and Edwin about March 1. Kalamazoo—J. H. Smith, formerly with Lee & Cady, wholesalers, has opened a grocery and food shop at North Westnedge avenue and West North street, under the style of the Pick-It-Shop. Detroit—The McDonald-Smith Elec- tric Co., 403 Owen building, has been incorporated with an authorized cap- ital stock of $4,000, $1,500 of which has been subscribed and paid in in cash. Detroit—The Block Lumber & Con- struction Co. has incorporated with an authorized capital stock of $5,000, $2,500 of which has been subscribed and paid in, $1,000 in cash and $1,500 in property. Port Huron—The H. & H. Auto Sales, Inc., 319 Broad street, has been incorporated to deal in automobiles and parts, with an authorized capital stock of $30,000, all of which has been sub- scribed and paid in in cash. East Tawas—The Lake Huron F'sh Co. has merged its business into a stock company under the same style, with an authorized capital stock of $20,000, all of which has sub- scribed and paid in in cash. Detroit — The Sub-Floor Co., 439 Penobscot building, has been incorpo- avenue been rated to specialize in flooring, wth an authorized capital stock of $25,000, of which amount $2,000 has been sub- scribed and paid in in cash. Kalamazoo—J. S. Van Antwerp will close his drug store at the corner of Main and Portage streets and remove the stock to Paw Paw, where he will conduct a drug store as a branch to his store at 120 Portage street. Hartford—The Hartford Lumber & Coal Co. has merged its business into a stock company under the same style, with an authorized capital stock of $25,000, $18,000 of which has been sub- scribed and paid in in property. Detroit—Chiviges Brothers, Inc., 157 12th street, has been incorporated to deal in produce, with an authorized capital stock of $10,000, $7,250 of which has been subscr’bed and paid in, $2,060 in cash and $5,190 in property. Saginaw—The Eastwood Glass Co. has purchased the glass department of the Standard Plate Glass Co., operated at Saginaw for several years under the name of Standard Plate Glass Co., Saginaw Mirror Works division. Detroit—The King Furniture Co., 209 Eliot street, has been incorporated to deal in furniture and allied lines, with an authorized cap‘tal stock of $25,000, of which amount $6,000 has been subscribed and paid in in cash. Detroit—The Square Deal Tire Cor- poration, 26 Peterboro street, has been incorporated to deal in tires, auto ac- cessories, etc., with an authorized cap- ital stock of $10,000, $5,000 of which has been subscribed and paid in in cash. Fliint—The Flint Motor Exchange, 1815 North Saginaw street, has been incorporated to deal in used cars, with an. authorized capital stock of $10,000, $2,400 of which has been subscribed and paid in, $2,200 in cash and $200 in property. Flint—The Flint Auto Service Co., sale repair and dealing in accessories, etc., has been incorporated with an authorized capital stock of $10,000, $5,000 of which has been subscribed and paid in $2,725 in cash and $2,275 in property. Detroit — The Car-to-Home Fruit Co., 1773 West Fort street, has been incorporated to deal in food products, including fresh and canned fruits, with an authorized capital stock of $5,000, $2,500 of which has been subscribed and paid in in cash. Caro—The Huston Arms Co. has merged its undertaking business into a stock company under the same style, with an authorized capital stock of $15,000, all of which has been sub- scribed and paid in, $500 in cash and $14,500 in property. Detroit—The Penn Refining Corpo- ration, 9301 Campau avenue, has been incorporated to manufacture oils and grease, refine and merchandise it, with an authorized capital stock of $50,000, all of which has been subscribed and $6,000 paid in in cash. Detroit—The Seminole Supply Co., Buena Vista and Shirley streets, has been incorporated to deal in building material and fuel, with an authorized capital stock of $50,000, of which amount $22,000 has been subscribed and $13,000 paid in in cash. Detroit — Winter & Stierman, 3155 Grand River avenue, has been incor- porated to deal in general merchandise, with an authorized capital stock of $5,000, of which amount $2,600 has been subscribed and paid in, $212.54 in cash and $2,387.48 in property. Lansing—Henkel’s Radio Shop, 121 West Washtenaw street, has merged ‘ts business into a stock company under the same style, with an author- ized capital stock of $25,000, of which amount $14,200 has been subscribed and $7,200 paid in in cash. Detroit—Steadman’s Inc., 8833 Mack avenue, has been incorporated to deal in auto tires, and accessories as jobber, wholesaler and retailer, with an author- ized capital stock of $25,000, all of which has been subscribed, $12,000 paid in in cash and $9,000 in property. Hartford—Arthur M. Manning, of Grand Rapids, has purchased the stock, etc., of the Hartford Lumber & Coal Co., of the Togan-Stiles Co., of Grand Rapids and will take immediate pos- session. Theodore Manning will be assoc‘ated with his father in the busi- ness. Detroit—The Pontificial Asiatic Im- porting Co. 109 Alexandrine West avenue, has been incorporated to im- port and sell art and_ ecclesiastical goods, with an authorized capital stock of $25,000, of which amount $12,510 has been subscribed and $5,000 paid in in cash. Grand Rapids—The Piggly-Wiggly Johnson Co., 528 Fourth street, N. W., has been incorporated to conduct chain grocery stores with an authorized cap- ital stock of $5,000 common and $100,- 000 preferred, of which amount $75,000 has been subscribed and $10,000 paid in in cash. Detroit—The Golf Ball Sales Cor- February 22, 1928 poration of America, 417 Penobscot building, has been incorporated to manufacture and deal in athletic goods, with an authorized capital stock of 200,000 shares at $1 per share, $1,000 of which has been subscribed and paid in in cash. Kalamazoo—Max Livingston & Co., 119 North Burdick street, has merged his department store business into a stock company under the same style, with an authorized capital stock of $100,000, all of which has been sub- scribed and paid in, $9,491.62 in cash and $90,508.38 in property. Whitmore Lake — The Whitmore Lake Lumber & Supply Co. has been incorporated to deal in lum- ber and building materials, supplies, etce., with an authorized capital stock of $30,000, of which amount $17,000 has been subscribed, $369.14 paid in in cash and $16,630.86 in property. Grand Rapids — The Rockford Ice Cream Co., 1330 Wealthy street, S. E., has been incorporated to manufacture and deal in ice cream and dairy prod- ucts with an authorized capital stock of $55,000, of which amount $50,250 has been subscribed, $33,790 paid in in cash, and $16,450 paid in in property. & Co. of this city and the Rosberg Mercantile Co. of Trout Creek, have purchased the Johnson & Erickson store building and stock of general merchandise and will continue the business under the management of its present manager, C. E. Peterson, who has held the posi- tion for the past twelve years. Sparta—J. C. Ballard & Co. has sold its hardware stock to Wm. A. Rogers & Co., recently incorporated with an authorized capital stock of $75,000, of which amount $45,300 has been sub- scribed and paid in, $44.84 in cash and $45,255.16 in property. J. C. Ballard & Co. has reorganized and will continue its furniture stores here and in Ne- waygo. Ishpeming—K. Rosberg Mancelona—W. A. Gardner, local druggist, has purchased the stock and fixtures of the Blakely drug store and will consolidate it with his own. Mrs. Della Blakely has managed the store since the death of her husband three years ago. This was one of the oldest business establishments in the village, having been started by Mr. Blakely forty years ago this spring. Ishpeming — K. Rosberg & Co., of this city, and the Rosberg Mercantile Co., of Trout Creek, have purchased the Johnson & Erickson store at Berg- land and will continue the business, with C. E. Peterson, of Bergland, in charge as manager. John Koski, for- merly of Ishpeming, is in charge of the store at Trout Creek, which was acquired more than a year ago. Ypsilanti—The highest bid received by the Ypsilanti city council for the purchase of the municipally owned gas plant was offered by Fred W. Freese, of Chicago. His figure was $752,000. The Michigan Federated Utilities Co., of Battle Creek, offered $600,000, and the American Light and Traction Co., of New York, $625,000. These bids may be submitted to the voters at the April election, »~ . c -» ¥ > v . 4 ’ f ¢ > "= > py _ - > a > i ~ ‘ . © ib ¢ + a | >» ( - @ a . « ~ * che aa \ s ¥ ; ¥ ! its 7 age F a ; +. es Y 3 - ~ eo : A ¢ 83 eh ™ , 4 i oad em ¢ | » ae a _ -> « > . ~ 4 ;* © 2 . + a -- > February 22, 1928 MICHIGAN TRADESMAN Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 6.40 and beet granulated at 6.20. Tea—No improvement in the gen- eral demand for tea is reported this week and business in the local market is dull. Holders of tea report poor business, saying they are in receipt of only a few orders for small lots. The price tone is barely steady, as _ the deadlock continues. London _ sales eased off during the latter part of the week, the demand being less active. Canned Fruit—The feature has been in resale business in pears as canners alone are unable to supply the demand. Canned Vegetables — Spot cheap corn and peas have been in demand and both are salable at the cannery when the buyer can do a shade under the market for grades fully up to specifications. More business“ would be passing if goods were available. Corn canners have had their stocks picked over and many small packers are out of the market and the others are inclined to lock their doors until they can get more money for their un- sold goods. Little remains in the way of standard peas, and while extra standards are taken there is some hesitancy to pay full prices. Both fancy corn and peas are quiet, but with prices maintained. The only feature in tomatoes during the week was the an- nouncement of the 1927 pack at -13,- 100,000 cases, and while exerting a bearish tendency prices have not been affected. None of the minor vege- tables was especially interesting dur- ing the week. Dried Fruits—The spot dried fruit basis has improved in everything ex- cept raisins and with less selling com- petition a more general feeling of con- fidence exists to-day than at any time so far this season. Buying orders are more frequent and for larger blocks and, while not speculative, the increase in the turnover has had the tendency to improve the outlook. California prunes have been the volume seller and they have outclassed Oregon packs, with most of the enquiry for the medium sizes. Bulk prunes are in active retail demand while cartons are moving better than since this package has been on the market. Coast mar- kets have added to their firmness but they are unable to do much business with New York as long as the spot market is out of line with the present Coast basis. Next to prunes, apricots have been the most spectacular prod- uct, due to a better spot demand. Only broken assortments are quoted from the source. Peaches are moving up- ward on the spot and little remains but new crop. Raisins are steady here as there has been no accumulation of bulk or package lines. The coast market remains unsettled for, while the larger packers are inclined to reflect con- fidence in the future of the market, the smaller operators have been looking for business and no further advances at the source have been recorded. Canned Fish— Disregard of the Eighteenth Amendment seems to be duplicated to some extent in the laxity in diet during Lent, and from the pres- ent outlook the movement of fish may not be what it was years ago during that period. At any rate there has been no marked increase in the orders for fish packs for retail channels dur- ing Lent. Nevertheless, pink salmon is slowly climbing upward. Chums are also in better demand and are relative- ly as firm as pinks. Reds are as dull as formerly. Maine sardine canners are firm but are asking no higher figures as some seem to be opposed to a high range and they have been sell- ing to keep the market from going too high. On the other hand, they have less effect on the market as time goes on since even now the market is pretty well controlled by those who are not free sellers. California sardines are moving better in the jobbing field and the good brands of desirable counts are firmer and command higher fig- ures. Other fish packs are not worthy of special mention. Molasses—The market exhibits very steady tendencies, but nothing has oc- curred to change the steady situation. The demand is reported fair, as most orders are for moderate quantities. Buyers are still purchasing for im- mediate needs only, as they feel that the steady market does not necessitate any broad Prices remain at former levels and are expected to continue unchanged for some time. Nuts—The approaching Jewish holi- days have affected the demand for nuts in the shell and last week’s business was along broader lines notably as to walnut turnover. The retail trade has been buying more liberally since it is apparent that stocks are down to al- most nothing, while jobbers here and at interior markets have sold out the nuts they carried into the new year and are now faced with shortages. There has been no speculation in nuts of any type, but the generally better move- ment has added a stronger undertone. That walnuts are outselling other varieties is due to the fact that special- ty work is being done on California association brands and the improve- ment has been reflected to some ex- tent in foreign walnuts. Nut meats have caused no excitement here since the demand has lacked force and was not increased by any material buying in primary markets for prompt or later shipment. Olives—With a better assortment of all sizes on the spot than has been available in several months, the move- ment is larger and is noticeably brisker on the grades which have been more or less unobtainable recently. Bottlers have ‘been active as they have been delivering on orders which had been held up by the understocked conditions of the market. Olive Oil—The market is dependent upon an increase in new crop oils abroad and on the spot, and until there are more liberal supplies in both quarters and a real test of values, im- porters and local distributors prefer to follow the market, carrying light stocks of all grades. Local holdings are usually small for the season and tem- porarily at least the market*is firm in tone. Pickles—Buyers cannot ‘be too par- ticular as to the size and grade they want as assortments are broken, and as the season advances shortages are buying for future needs. more pronounced in primary and sec- ondary markets. The demand for salt pickles is better than average for the season while dills have been in con- stant request, resulting in a depleted stock. —_~+~+<.—____ Review of the Produce Market. Apples — Baldwins, $2.25@2.50; Northern Spys, $2.50@3; Western Jon- athans, $2.75 per box; Rome Beauty, $3.50 per box. Bagas—Canadian, $1.75 per 100 tb. sack. Bananas—7'%4@8c per lb. Beets—$1.25 per bu. 3utter—The market is weaker and lc lower than a week ago. Jobbers hold June packed at 41c, fresh packed at 43c, prints at 45c. They pay 24c for No. 1 packing stock and 12c for No. 2. Cabbage—$2 per 100 Ibs. for old; new from Florida, $3.50 per 90 Ib. crate. Carrots—$1.25 per bu. for old; new from Texas, $2.50 per bu. Cauliflower—New from Florida, $2 per doz. Celery—25@60c per bunch accord- ing to size; Extra Jumbo from De- catur, $1.25. Celery Cabbage—$1.25 per doz. Cocoanuts—$1 per doz. or $7.50 a bag. Cucumbers—Indiana ‘hot house, $2.50 per crate. Dried Beans—Michigan jobbers are quoting as follows: Ch Rea Beans 220 $8.25 Eignt Ned Kidney 2 2 3 8.50 Dark Red Kidney... 8.75 Eggs—Receipts have increased to that extent that the price has declined 6c per doz. Local jobbers pay 26c for strictly fresh. Grape Fruit — Florida commands $5@5.25 per crate, according to size and grade. Green Onions—Chalotts, 65c per doz. Lemons—Quotations are now as fol- lows: OO Stinkich 28 $8.00 SOO) Strnwise 8.00 O00 hea Ball 2. 7.50 S00 Red Ball 2 7.50 Lettuce — In good demand on the following basis: Arizonia Iceberg, 4s, per bu. __--$3.75 Hothouse leaf, per Ib. 22.2 12c Onions—Spanish, $2.75 for 72s and 50s; home grown command $2.25 for white or yellow—both 100 Ib. sack. Oranges—Fancy Sunkist California Navels are now on the following basis: 0 eee $4.75 7 CSE RSS ele Cte eee 5.50 OP oo 5.75 oe 6.50 ee 6.50 ee 6.50 Oe 6.50 lee 5.45 Red Ball, 50c cheaper. All sizes of Floridas are selling at $6. Peppers—Green, 65c per doz. Potatoes — The market is a little firmer on the basis of $1.25@1.40 per 100 tbs., generally over the State. Poultry—Wilson & Company pay as follows: BiOeGy fOwls (2 24c Bignt fowle G2. «) 18¢ Heavy Broilers... 1c iE Light W. L. Broilers _.......0¢P 0 18e Rad:shes—75c per doz. bunches for home grown hot house. Spinach—$1.50 per bu. Sweet Potatoes—$1.75 per for kiln dried stock trom Tennessee. Tomatoes—$3 for 10 tb. basket of hot house; $1 per 6 lb. basket from hamper Calif. Veal Calves—Wilson & Company pay as follows: Raney oe 19¢ Cog 17¢ Meduum 6035 15c Poor 3) ee 10c ———_+--___ Silverware Designs Disclose New Trend. Two things stand out in the sterling silverware field at the moment. One is the steady trend of demand toward the finer articles and the other is the “art moderne” trend of design in mer- chandise of this type. Commenting on these trends yes- terday one of the best-known men in the trade said that the dency is strongly away from the re- productions of antique period effects and toward early American motifs. One concern, for example, is playing up the pine tree idea. design ten- The reason for this is that the first authentic stamp on silver in this country was the Massa- shilling of 1652. Other American design ideas are also being worked out in silverware for chusetts pine tree public presentation in the near future. In keeping with growing vogue for color in decoration, some of the more expensive sterling pieces are being set off with decorations in colored enamel. The articles on which most of this color work is seen include bowls, candlesticks, bonbon dishes, etc. Some flatware is being given colored enamel treatment, but silversmiths are ceeding slowly with it because of the added cost of the enameling. Depend- ing upon the number of colors used, the cost is increased from 15 to 50 per cent: Even in the more staple lines the desire of consumers for better and more attractive merchandise is seen. This is reflected in the increasing sale of expensive dinner and tea sets, chests of silver and toilet ware. The same trend is seen in beverage sets. pro- D. Wransky, proprietor of the Wransky Grocery Co., staple and fancy groceries at 548 E. Eighth street, Traverse City, renews his subscription to the Tradesman and writes: “I do not want to be without the Tradesman. It is the paper that every man in business needs, for I am sure you always have something of interest and help in every issue.” ——>- +. ___ W. D. Greene at Hadley, renews his subscription to the Tradesman, and writes: “I consider the Michigan Tradesman the most valuable informa- tion that I get for the investment.” —_>~+~-__ Mr. Charles Kontas, proprietor of the Hotel Detroit, Lansing, writes the Tradesman: “It is very instructive and educational.” —_+---___ You may never go into politics, but for all that you need to adopt the poli- tician’s practice of learning everyone’s name—and using the name in con- versation with that person. 6 MICHIGAN TRADESMAN February 22, 1928 MORE THAN FIVE HUNDRED Merchants Who Attended Second Bet- ter Business Exposition. Augustus, H. T., Hopkins & Augustus, Ypsilanti. Ahrens, John, Dalby Drug Co., Mt. Clemens. O. W. Adomeit, O. W. Adomeit, Burt. Alpern, M. H., Marshall’s, Mt.Clemens. Alway, Ellen M., City Pharmacy, Ann Arbor. Ammon, Robert, Quality Store, Ionia. Anderson, Fred W., Fred W. Ander- son, Cozad, Nebraska. Anderson, F. G., Coffey Anderson, Cadillac. Armstrong, A. E., A. E. Armstrong Co., Bronson. Ashworth, F. H., Cadillac. Austin, B. J., B. J. Austin, Linden. Austin, W. G., Standart Bros., Detroit. Bagnall, R. G., Gratiot Tire Shop, Mt. Clemens. Bailey, O. H., O. H. Bailey, Lansing. Baker, Fred A., Cadillac Wall Paper Co., Detroit. Baker, M., Baker’s Dept. Store. River Rouge. Balcom, S., Lozon Hdw. C., River Rg. 3allentine, A. R., Ballentine Dry Goods Co., Port Huron, Ballentine. F. W., Farrand Williams & Clark, Ann Arbor. 3arber, C. E., Farrand Williams & Clark, Detroit. Barck, C. F., L. F. Wolf Hardware Co., Mt. Clemens. Barker, R. H., R. H. Barker, Pontiac. Weber Ashworth, Barr, M. J., Lakeside Ice & Coal Co.,- Mt. Clemens. Parrett. George, George Barrett Co., Holly. Baumer, Jno. H., Jno. Flint. Bavly, Ben, Bavly Pharmacy, Detroit. 3ecker, A. G., Beckers, Flint. Becker, F. W., Becker Bros., Marine City. Beckwith, H., K. Hamady, Flint. Benkert, L. B., Cadllac Wall Paper Co., Detroit. Berry, C. F., Union Trust Co., Detroit. Bettis, Ward H., J. H. Bettis & Son, Adrian. Sigler, L. J., Bigler, L. J., Wyandotte. Bitzer, Ed., Thos. Maddock’s Sons Co. Trenton. Blaisdell, Lester. sociation, Albion. Bloom, Nellie, Bloom’s Dry Goods, Detroit. 3icuch, T. J., T. J. Bicuch, Holloway. Blumrosen, J., Lincoln Park. 3lumenthal, Philip, Philip Blumenthal, West Branch. Walter, Belle, Clemens. Brass, W. F., Mt. Clemens. Bradley, George, George Bradley, Lin- den. 3razeau, Fred, Fred Brazeau, Pincon- ning. Bredlow, Harold, J. E. Nellis & Son Co., Mt. Clemens. Brewer, A. D., Board of Commerce, Mt. Clemens. Brooks, M. A., S. Higer & Son, Port Huron. Broughton, Jas. W., Deckerville Co- Op. Co., Deckerville. Brundage, E. L., E. L. Brundage, Lin- den. Brown & Brown, Brown & Brown, Mt. Clemens. 3rush, Chas. E., Annis Fur Post, De- troit. Butler, C. D., C. D. Butler, Fa‘rgrove. jutier, D. D., E. B. Butler & Son, Morenci. Callans, R. E., South Lyon. Calkins, D. M., Calkins Bradley & Co., South Lyon. Carpenter. R. T., Haddrill Carpenter Co.. Oxford. Carr, James D., Lang’s Daylight Corp., Detroit. Carter, F. B., Western Co., Chicago. H. Baumer, 3usiness Men’s As- Roese Drug Co., Mt. Brass Furniture Co., Calkins Bradley Co., Carter, F. C., F. C. Carter Co., Detroit. Cassidy, Frank, Cassidy Drug Col, Detroit. Castle, Geo., Castle Groc. Co., Lapeer. Chandler, Roy A., Chandler Hardware Co., Sylvania, Ohio. Chaffin, E. J., Walker & Co., Detroit. Chapoton, H. O., Mt. Clemens Savings Bank, Mt. Clemens. Crarters. Roy, Joe Danin Co., Whitte- more. Christensen, Chas., Chas. Christensen, Saginaw. Chute, A. H., Lamson Bros. Co., To- ledo. Clark, H. W., E. R. Clark & Co., Coldwater. Clapp, K. C., Furniture Record, Grand Rapids. Clark, Chas., Chas. A. Clark & Son, Denton. Clay, W. H., W. H. Clay, Lansing. Clarke, E. R., E. R. Clarke & Co, Coldwater. Clement, Don, Farrand Williams & Clark, Detroit. Clexton, A. R., Ernst Klern Co., De- troit. ” Sherman, pemish. Collier, C. W., Better Merchandising Conterence, Detro t. Comstock, Don. C. F. Comstock Dry Goods Co., Ypsilanti. Cooper, F. D., Excelso Products Co., Detroit. Cooper, T. H., Kalamazoo. Cowman, J. L., Cowman Bros.. Sagi- naw. Creviston, Russell, Speaker, mentary, Evansville, Ind. Cunningham, Peter, Cunningham, Monroe. Cutter, W. H., A. B. Park & Co., Ad- rian. Lagassee, Elmer R., Shop, Mt. Clemens. Davis, Guy E., Davis & Kishlar, Yp- silanti. Danin, J., Danin Co., Whittemore. Davis, H. A., J. B. Sperry, Pt. Huron. Davis, D. L., Davis & Co., Ypsilanti. Decker, J. Leroy, J. M. Decker & Son, Detroit. Des Roches, E. R., D. M. Ferry & Co., Detroit. Dersja, J., Flint. Des Roches, P., D. M. Ferry & Co., Detroit. Diehl, A. J., H. G. Diehl Co., Arn Arbor. Dodge, Ralph, 3rd Ave. Grocery, Flint. Douglass, I.. H.. Sparl’ngs Auto Elec. Service. Pt. Huron. Dovle. Harold, C. E. Doyle & Co., Marlette. Drake, G. Claude, The Quarry, Ann Arbor. Driggs, Bert H.. Cleveland Fruit Juice Co., Cleveland. Dunks, F. S., Lotus Home Dairy, De- troit. Durand, E. N., Durand & Durand, Cheboyzan. Durkee, W. G., W. G. Durkee, Flint. Cole, Cole Sherman, Co- Cooper Pharmacy, Compli- Gratiot Tire Durkee, Lawrence, W. G. Durkee, Flint. Eaegle, Vern, Rouser Drue Co., Lan- sing. Eaton, William H., William H. Eaton, Clio. Ecklev. O. C., Board of Commerce, Ypsilanti. Fdgell. C. R., Snerry. J. B.. Pt. Huron. Edmonds, B. F., Buzzell & Foster Co., Detrort. Ernsberger, C. D., C. D. Ernsberger, Orland. Enelehert. M. T.. Rochester Clothing Co., Marine City. Frwin, C. F., Erwin, Harbor Springs. Fvans. F. T.. Detro‘t Free Press, Det. gee Chas. I., Chas. I. Falk, Decker- ville. Farrar, C. W., Excelso Products Co., Buffalo. M. W. Field, M. W. Field. Charlotte. Field, R. G.. J. S. Field Co.. Howell. Filinczak, Stanley, Stanley Filipezak, Fordson. Findlay, R. S.; Findlay Stove Co., Detroit. Flanders, M. H., Dixie Pharmacy, Flint. Fleming, J. C., Fleming Miller Ice Cream Co., Mt. Clemens. Ford, Frank, Highland Grocery Co., Flint. Franklyn, S. L., Speakman Co., Wil- mington, Delaware. Ford, E. C., Freeman Derrick Co., Lansing. Forrester, M. M., M. M. Forrester, Deckerville. Franke, O. E., Farrand, Williams & Clark, Detroit. Frandsen, A. K., Frandsen’s Big Store, Hastings. Freedinger, S. J., Linwood. Freshwater, Eagle, Eagle Freshwater, Grand Rapids. Gazella, F. S., Lauster Market, Ionia. Gehrken, J. W., Monroe Co-operative Co., Monroe. Gemmer-Hartung Co., Gemmer-Har- tung Co., Mt. Clemens. Glasgow, C. L., C. L. Glasgow, Nash- ville. S. J. Freedinger, Glass, Frank, Frank Glass Variety Store, Bad Axe. Goodson, Erwin, Goodson Plumbing & Heating Co., Pontiac. Gottlieb, Julius, Julius Gottlieb, Detroit Graham, G. J., G. J. Graham, Davison. Green, H. W., Fleischmann Co., De- troit. Green, Stuart A., M. L. Green & Son, Mt. Clemens. Groom, E. E., H. J. Murphy Grocer, Linden. Guilford, F. R., Brigham Guilford Co., Wauseon, Ohio. Hall, C. C., C. C. Hall, Leslie. Hamady, Kamol, Hamady Co., Flint. Hammond, Jason E., Mich. Retail Dry Goods Ass’n., Lansing. Haney, T. C., T. G. Haney Co., Flint. Hardy, A. J., Hardy Music Co., Bay City. Hartley, Roy S., J. C. Penny Co., Cadillac. Hartenstein, Grethen, Paint Pot Stu- dio, Mt. Clemens. Harvey, Howard J., A. Harvey Sons, Detroit. Hayden, Perry M., Wm. Hayden Mitl- ing Co.. Tecumseh. - Hayner, P. H., P. H. Hayner, Flint. Lackie Jack, K. Hamady Co., Flint. Lamb, Chas. K., J. Lamb & Son, Ypsi. Laray, F. L., Lapeer Hdw. Co., Lapeer. Leffler, W. H., Leffler Bros,, Saginaw. Leonard, A. R., L. S. Stockwell, Cad- illac. Levenberg, R., Daniels Cut Rate, Mt. Clemens. Lee, R. S., J. J. Lee & Co., Flint. Lichtenberg, Lichtenberg & Son, De- tro:t. Lloyd. Ralph H., R. H. Lloyd Drugs, Flint. Lovrien, A. K., Curtis Pub. Co., Det. Louis, O. F., O. F. Louis Drugs, Bay City. Louisignau, J. L., Cheboygan Hdw. Co., Cheboygan. Ludlow, J. L., Chamber of Commerce, Pt. Huron. Lurie, N. W., Lurie Bros., Detroit. Luther, M. E., M. E. Luther Co., Kalamazoo. Mackey, F. C., A. Harvey Sons Mfg., Fordson. Macauley, Art, Macauley Bros., De- troit. Macauley, Ward, Macauley Bros., De- troit. Macfie, P. R., Yale Elec. Co.. Detroit. McCredie, K. C., Pardee & McCready, Flint. MacMillan J., Farrand, Williams Co.. Detroit. Malbin, C. H., J. H. Malbin Bros. Mt. Clemens. Marks, Henry, Marks & Frank, Holly. Marriott, F. H., F. H. Marriott, Elk Rapids. Marsden. T. J., Lee & Cady. Detroit. Mav. Chas. M.. Mav Grocery. Ferndale. eons W. A., Freeman Dairy, int. ’ McFarland, L., Owner, Ithaca. McGregor, Mrs. F., Chas. Sher.dan. oo J. J.. J. J. McKeighan, Flint. McKenzie, K. H., Owner, Sandusky, Ohio. McLean, C. L., C. L. McLean & Co., Tawas City. Meier, A. F., L. F. Wolf Hdw. Co., Mt. Clemens. Meldrum, M. E., Mae’s Gift Shop, Mt. Clemens. Mithlethaler, D., Harbor B. Miller, A., Credit Bureau, Mt. Clemens. Miller, E. H., Owner, Vassar. Miller, Fred, Kuchenmeister & Miller, Mt. Clemens. Walter, Mithlethaler Co., Miller, E. M., Freeman Dairy Co., Flint. Miller, H. W., Miller’s Shoe Store. Mt. Clemens. Mills, E. W., Mills Pharmacy, River Rouge. Mills, F. E., Dry Goods Co., Lansing. Minto, W. W., G. F. Minto Co., De troit. Montgomery, W. G., Owner, Detroit. Morton, .E. S., Swift Drug Store, Ann Arbor. Murphy, H. J., H. J. Murphy Grocery, Linden. Monell, L. Prof. U. of Buffalo, Buf- falo, N. Y. Murphy, H. F., Standart Bros., Det. Myers, J. W., Owner, Saginaw. Neef, W. F., Owner, Detroit. Nelson, C., Variety Store, Baltimore. Netzorg, P. M., Chase’s Dept. Store, Pontiac. Netzorg, S. M., Schroder Bros. & Co.. Battle Creek. Neuchterlein, W. J., A. Neuchterlein, Frankenmuth. Neumann, E., Owner, Detroit. Nichols, A. H., Buhl Sons Co., Detroit. Nissley, F. H., Owner, Ypsi. Noyes, C. E., Chamher of Commerce, Owosso. Olds, F. L., F. L. Olds & Co., Alpena. Mills Inc., N. Oliver, M. P., Martin Dry Goods, Plymouth. Olivers, Mrs. L., Oliver Hat & Gift Shop, Bad Axe. Palman, Jos., Palman Bros., Tecumseh. Palman, Morris, Palman Bros., Tecum. Palmer, G. A., Farrand, William & Clark, Detroit. Pangman. S. E., Owner,. Roseville. Pardee, J.. Owner, Flint. Pardon, Frank, Mack & Co., Ann Ar. Peck, R., Owner, Holly. Peckham. B. F., Owner, Parma. Pedlow, W. R., Owner, Clio. Peterson, G. A., Farrand, Williams & Clark, Detroit. Peterson, E. G., A. Harvey Sons, De- troit. Pierce, F. L., Direct Mail & Adv. Asn., Detro't. Phase, W. B., Farrand, Williams & Clark, Detroit. Powers, Max, Deckerville Co-op. Co., Deckerville. Preuss, F., F. Preuss Sausage Co., Lansing. Tsen. Purdy, A., Isenberg Purdy Co., Det. Priehs, E., J. Priehs Merc. Co., Mt. Clemens. Quish, D. E., Quish Steptoe & Ark- sey, Dexter. uackenbush. W. M., Owner, Algonac. Rau, Em‘l, Rau Bros., Frankenmuth. Ray, W. F.. Betsy Ross Shop, Ann Ar. Rav, Mrs. W., Betsy Ross Shop, Ann Arbor. Ruhl, R., Owner, Detroit. Scott. R., Wagonseil Bros., Pt. Huron. Renton, G., Rice Bros., Detroit. Robins. G., F. Robins & Son, St. Clair. Rice, JT. A.. J. Rice & Bros., Belleville. Rice. W. E.. Owner, Wayne. Richardson. J., Richardson Drug, Det. Richards, B. J., A. Froney & Co., Bowling Green, Ohio. Rillett, P., Richardson Drug. Detroit. Robinson, Mrs. L., McCauley Bros., Detroit. PRIN aa a wt | a! : - Bs - « - | } z x f \ i rhe t a) » al on i ' ¥y «© BR : ~ y A fe ‘ - «e “ + ~ r - - \e 4 iT . < ed ai: © ih February 22, 1928 MICHIGAN TRADESMAN 7 Rohrk, W. H., Credit Bureau, Saginaw Waldersen, Rose, Mae Manus, Inc., Long, Albert, A. Long Hardware Co., Cody, Lee. Acme Pie Co., Detroit. Rolfe, C. M., Rolfe Plb. Htg. Bat. Cr. Detroit. Walkerville, Ont. Choiniere, H. J., Tireman Plumbing Rose, S. H., Farrand, Williams & Walker, D. F., Chamber of Commerce, Polemis, T. J., Polemis Importing Co., Co., Detroit. : Clark, Detroit. Bay City. Detroit. Crippen, A. E., Crippen Drug Store, Ross, N. D., R. Barker Co., Pontiac. Rosso, B. J., Rosso Music Shop, Mt. Clemens. Ross, C. A., Owner, Ferndale. Roussin, H., Roussin Drug, Cadillac. Roxburgh, J., Davy & Co., Evart. Rudell, W. A., Rudell Drug Co., Sault Ste. Marie. Rycus, L., D. Suspender & Belt Co., Detroit. Sachs, A. C., Sax, Inc., Detroit. Sack, R. E.. Owner, Washtenaw. Sager, C. A., Farrand, William & Clark, Detroit. Schnepp, H., Owner, Ownerdale. Schmidt, Chas., Owner, Fair Haven. Schofield, K. Hamady, Flint. Schmidt, G. W., Owner, N. Baltimore. Sears, Miss L., Det. Edison Co., Mt. Clemens. Seefeld, A., Owner, Detroit. Seegmiller, J., Seegmiller Co., Cadillac. Seegmiller, W. Seegmiller Bros., Cad. Seibert, A., Seibert & Keil, Mt. Clem. Seeley, G. P., Owner, Pontiac. Schleicher Co., Owner, Saginaw. Schmittdill, C.. Owner, Detroit. Schmidt, A., Schmidt Bros., Lansing. Schneider, L., Davis & Kishlar, Ypsi. Schrauder, F. S., Schrauder & Co., Monroe. Schoff, H. C., C. J. Schoff & Son, Cad. Seekell, H.. Owner, Ypsi. Sellon, J. D., Sellon Drug, Detroit. Shetzer, S., I. Shetzer Co., Detroit. Seybolt, C. J., Fleischmann Co., Cleve- land. Shower, C. J., O. A. Cross Co., Detroit. Skinner, J. J., Owner, McMillan. Sleder, F. S., Owner, Detroit. Snyder, Annetta, G. R. Snyder, Willard Smith, Fred, Davy & Co., Evart. Smith, F. J., The Variety Store, N. Baltimore. Smith, W. C., Danoler Stove Co., Det. Sobel, A., Sobel Bros., Saginaw. Solomon, I. S., E. J. Hickey, Detroit. Soper, J. E., Laflin Ward Soper Co., @arryton. Sovereen, E., A. Krolik Co., Detroit. Sperry, J. B., J. B. Sperry Co., P. Hur. Stadelman, E. H., Stadelman’s Co., Monroe. Stansell, H. M., Annis Fur Co., Detroit Ste’n, F., Stein’s Ready-to-Wear, Mt. Clemens. Stevenson, H. C., Stevenson Co., South Lyon. Stinson, C. B., Continental Screen Co., Detroit. Stone, Ann, Board of Commerce, Mt. Clemens. i Stowe, E. A., Michigan Tradesman, Grand Rapids. Strelke, [., Gd. Trumbull Dept. Store, Detroit. Sturmer, F., Sturmer’s Hardware Co., Pt. Huron. Sturmer, C., Sturmer Dept. Hdw., Pt. Huron. Sturn, H. A., Hagan’s Drug Co., Mon- roe. Sutton, J. M., Farrand, Williams & Clark, Detroit. Svatore, J. A., Owner, Detroit. Tabour, F.. Tabour’s Grocery, Lansing Taft, W. N,, Philadelphia. Tanzman, J. Joe’s Cut Rate, Detroit. Torbeson, P. E., Torbeson Drug Co., Cadillac. Thomas, E. S., J. B. Sperry Co., Pt. H. Thompson, F., Thompson Merc. Co, Midland. Townsend, H. L, Fidelity Drug Store, Jackson. Traurig, J., Traurig Quilt Co., Detroit. Turner, Ray G. Owner, Onsted. VanAntwerp, E., Lansing Grocers & M. D. Ass’n, Lansing. Vander, H. J., Vander Ark & Co., Ellsworth. VanDusen, L. W.,, Owner, Lansing. Vansice, J. H., Owner, Owosso. Verbiest. C. M., Owen & Co., Detroit. Viau, J. D., Viau Clothing, Cheboygan. Vincent, J T.. Lapeer Drug Co., Lapeer Wallace, E. D., Owner, So. Lyons. Waltz, C. N., Co-op. Ry. Stores, Jack- son. Watkins, T. R., Owner, Trenton. Watman, Bert, Bannow Drug Co., Mt. Clemens. Watt, C. A., Watt Pharmacy, Lansing. Waltz, Oscar, Modern Electric Co., Mt. Clemens. Weaver, H. L., Owner, Ionia. Weingarden, I. E., M. Starr Co., Det. Weinstein, J., Joe The Tailor, Mt. Cl. Weitzel, W.. Mack & Co., Ann Arbor. J. J. Wells, Farrand, Williams & Clark, Detroit. Wiegert, E. C., Owner, Detroit. Wikel, L. A., Calkins Fletcher Drug, Ann Arbor. Williams, W. A., Store, Detroit. Williams, H. A., Owner, Yale. Williams, M. H., M. H. Williams Co., Detroit. Wilson, W., Black Wilson Co., Detroit. Willams Better Wilson, W., Wilson Furn‘ture Co., Traverse City. Winningham, C. C., C. C. Winning- ham, I[nc., Detroit. Woodside, J., Western Co., Chicago. Wolf, Chas., Wolf’s Sport Tools, Flint. Wright, E. F., Wright Kay & Co., Det. Woodward, M. P., Woodward & Sons, Coldwater. Wuerthner, C., Wuerthner Bros., Man- chester. Zeder, H., See Furn. Co., Bay City. Kelly, E. G., L. W. Kelly Groc., Flint. Kelly, L W, F. L. Kelly Groc., Flint. Kunze, H. O., Kunze Leather Goods Co., Cadillac. LaCroix, L. J., Reta] Druggist Ass’n.. Detroit. MacArthur, E. Clarkston. MacFarland, P. L., Butler Bk., Lansing Marlatt, N. C., Marlatt Bak., Fordson. Marlatt, Ralph W., Marlatt B., F’dson. McAuslan, P. F., Mac’s Pharm., Flint. Miller, H. M., Miller’s Bak., Rochester Morrison, C. R., Morrison’s Bakery, Detroit. Morton, N. S., Morton Pie Co., Flint. Oviatt, C., Oviatt Co., Midland. Partrite, Miss S., Russek’s, Detroit. Peck, Benj. S.. Peck’s Drug Store, Kalamazoo. Peck, Mrs. B. S., Peck’s Drug Store, Kalamazoo. Pullen, F. C., F. Milan. Richter, A., Smith Bridgman Co., Flint Rosenthal, A., Rosenthal Blumrosen Co., Pontiac. Schwan, H. C., A. Harvey Sons, Det. Seybolt, C., Fleischmann Co., Leroy Shirk, G. A., Rayl Hdw. Co., Detroit. Sibilsky, P. W., Swift Groc. & Meat Market, Flint. Sipe, E. G., Bay State Milling Co., Detroit. Smith, E. G., E. G. Smith, Swartz Crk. Sm‘th, H. A. Smith, Port Huron. Stawecki, A. J., A. J. Stawecki Baking Co., Detroit. Stein, Clarence E., Stein’s Bakery, Det. Strassner, N. J.,. Strassner Plumbing Co., Ecorse. Terry, F. E., Sanitary Bak., Rochester. Todd, Stuart, Benge Dept. Store, Milan Weir, F. E.. Weir’s, Ligenier, Ind. White, Edmund, Edmund White, Det. Woodhurst, A. C., Concord Bakery, Concord. Zanger, H., Zanger Grocery, Detroit. Adams, R. C., R. C. Adams, Detroit. Blesz, L., L. Blesz, Detroit. Boothe, Everett G., Artcraft Letter Shop, Detro’t. Cohen, H., Modern Plbg. Co., Flint. Draper, J. B., Draper & Sters, Detroit. Flanigan, Wm. A., Park & McKay, Detroit. Hafke, W., Detroit. Leikert, Geo., N. W. Kinanus Club, Detroit. W., Nelson Bakery, C. Pullen & Sons, Modern Plumbing Co., Quibell, J. W., J. W. Quibell, Flint. Sales, A. F., Colonial Clothes Shop, Detro-t. Slater, F. W., Slater & Metcalfe, Day- ton, Ohio. Unte, Mrs._V., Vincent Unte, Detroit. Wh pple, E. V., Modern Plumbing Co., Flint. Wuerthner, Carl, Manchester. Zeder, H., See Furn. Co., Bay City. Andres, Mrs. S., Sam Andres, Ann Ar. Chatterson, W. B., W. B. Chatterson, Pontiac. Gresley, L. E., Gresley & Co., Pt. Hu. Wernett, J. E., J. E. Wernett, Pontiac. Wetzel, L. E., Gresley & Co., Pt. Hu. Andres, Sam. Sam Andres. Ann Arbor. Johnstone, W. F., W. F. Johnstone, Pontiac. Tones, L. J., Grand Leader, Battle Ck. Hinkle, J. L.. The Hinkle Co., Albion. Hoaglin, E. F., Business Men’s Ass’n., Detroit. Hock. Edward, Edward Hock Co., Det. Hoffer, R. T., Hoffer Plbg. Co., Ecorse Hoffman’s Bazaar, Mt. Clemens. Holmes, Chas., Chas. Holmer Hdw. Co., Detroit. Holzhauer, Carl, Mt. Clemens. Howard, John, Howard Furniture Co., Port Huron. Huckle, T. O., T. O. Huckle, Cad Ilac. Huebner, R. F., Huebner & Jarchow, Mt. Clemens. Wuerthner Bros., John Kuhn & Co., Huntley, Chas. F., Ford & Huntley, Gavlord. Hurd, J. W: Howard, Hurd’s Drug Store, Flint. Huron, Lloyd B., Det. Retail Drug- gists, Detroit. Husen, E. W., E. W. Huson Co., De- trot. Hytry, S. S., Hytry Hardware Co., Detroit. Jackson, Thoms B., Thomas B. Jack- son Co., Bad Axe. Tacobsen, E. C., Mack & Co., Ann Ar. Jacobson, Henry, Henry Jacobson, Detroit. Johnston, Geo. B., J. B. Sperry Co., Port Huron. Jameson, M., J. V. Pharmacy, Pontiac. Jewell, A. L., A. L. Jewell Dry Goods Co., Clio. Johnson, M. Linden. Johnson, J. B., Farrand, Williams & Clark, Detroit. Johnson, Albert N., Albert N. Johnson, Milford. Tones, G. M., City Pharmacy, Ann Ar. Jorgensen, H. C., H. C. Jorgensen, Cad. WwW. M. -W. Johnson, Karbal, K. M., K. M. Karbal, Utica. Kellman, Morris, Morris Kellman, Detrot. Kelley, C. S., C. S. Kelley, Flint. Kennedy, C. J.. C. J. Kennedy Co., Flint. Kendrick, Max, Kendrick & Bruel, Mt. Clemens. Kinde, Jas., A. Kinde & Co., Kinde. Kneppo, W. R., W. R. Knepp & Co., ' Bay City. Kirchner, Geo. C., Kirschner’s, Monroe Kritt, Max, Kritt Drug Co., Detroit. Krolik, Julian H., A: Krolik & Co., Detroit. Kruse Sons Co., Kruse Sons Co., Mt. Clemens. Kruth, A. F., Kruth Bros., Lapeer. Kuchenmeister, Kuchenme’ster & Mil- ler, Mt. Clemens. Bach, Art, Art Bach Co., Detroit. Barnes, E. J., National Grocery Co., Jackson. Bennet, Mrs. A., Russek’s, Blumrosen, N. H., Rosenthal, rosen Co.. Pontiac. Brodie, H. F., Pontiac Press, Pontiac. Brown, J. R.. J. R. Brown, Walled L. Callahan, T. W., Morgan & Callahan, Flint. Cendrowski, E.. Electric Bak., Detroit. Chapvoton, W. F.,_W. F. Chapoton Co., Utica. Detroit. Blum- Ann Arbor. Davidson, L. E., Birmingham Dept. Store, Birmingham. Dietrichm, Edward, McElroy Shoe Co., Port Huron. Dugan, Ray, Hill Drug, Detroit. Eckert, R., Home Dairy Co., Flint. Edwards, I. C., Edward’s Bak., Adrian. Edward, Kenneth, Minto Co., Milan. Eichbauer, Nrman, Henry Eichbauer, Monroe. Frisch, W. J.. Erisch’s Bakery. Detroit. Gauss. Mrs. S,. Gauss Baking Co., Ypsilanti. Gempels, A. W., Gemples Home Bak- ery, Adrian. Grossman, Miss, Russtk’s, Detroit. Hall, C. €.. C. C. Hall Co., Leste. Halliday, Jno. S., Ray! Hdw. Co., Det. Harris, F. W., Harris Drug St., Flint. Hatzenbuhltr, J. F., F. J. Hatzenbuhler Co., Mt. Clemens. Hill, W. P., Hill Drug Co., Detroit. Holbrook, F. E., Arctic Ice Cream Co., Detroit. Houghton, L. W., Concord. Hull, A. P., Hill Drug Store, Detroit. Hughes, J. P., J. P. Hughes, Ypsilanti. Concord Bakery, Jones G. J., Russek’s, Detrozt. Katter, W., Katter Bakery, Saginaw. —__>+ + Local Loyalty League. Wyoming Park, Feb. 21—I attended a meeting about a week ago which was called for the purpose of fostering a movement to discourage the public from patronizing syndicate stores and to keep their business at home. W. H. Caislow was the speaker and he put across his message so well that at the close of the meeting it was de- cided to form a Local Loyalty League of Kent County and to begin a cam- paign of advertising in all county news- papers, showing the ultimate consum- er in what way he is bringing on a condition of depression and low wages by trading with syndicate or chain stores. He showed that the chains were forcing manufacturers to sell at less than the goods were worth, there- by forcing them to cut wages and which, in turn, reduces the wage earn- er’s buying power. So when the work- ing man’s wife buys from the chains she unintentionally is cutting the wages of her husband. That meeting was broadcasted over the radio and the address is bound to do a lot of good if it starts people to thinking and wakes them up to this evil. I have heard so much comment on the meeting that I am inclined to be- lieve it has already woke some people up, especially the local jobbers and manutacturers., The report has come to me of differ- ent firms who thave given orders to their employes to trade with independ- ent merchants or to seek other em- ployment. A committee was appointed to per- fect the organization, which will take in every trade and business in the county. Paul Gezon, Sec’y Retail Grocers and Meat Deal- ers Association. >> Expects:Record Cane Year. One of the leading makers of men’s canes in New York believes that this year will be a record one in the in- dustry. He bases his claim on the fact that more men are carrying the proper type of evening cane than ever before. These canes and sticks are made of black ebony with white tops either in straight or curved styles and finished with a narrow gold band. For general use malacca seems to be the choice of the majority; next comes snakewood and then mahogany. HAND-TO-MOUTH BUYING. The general run of reports on retail trade at present emphasize the same spottiness which has prevailed in re- cent months. The uplift in basic in- dustries and employment has not pro- ceeded far enough as yet to bring about the gain in purchasing power and confidence that is needed in order to promote more liberal purchasing by consumers. Wholesale and manufacturing mar- kets reflect greater activity, but it is very much along the line of demand for new designs. Hand-to-mouth.buy- ing of the most intensive sort is the order of the day. Small orders are placed at very frequent intervals, indi- cating that the stores are not only dong very thorough work in testing out new styles but also find that re- sults depend very largely on satisfying the public appetite for novelty. Along with this quick-change buying has come a marked policy toward trad- ing up. This is natural, of course, because when the emphasis is upon style, price consideraions are not so important. Certainly, the new policy discourages the former hunt for sur- pluses of merchandise at a price. In the present circumstances, all in- dications point to a cautious plan oi operation on the part of most retail- ers, who are watching general business developments very closely. The test- ing out of seasonal merchandise will determine what gets the best consumer response, and s zable orders may be placed later, when cond‘tions warrant. No anxiety concerning adequate sup- plies is necessary or entertained. TO WORK ON FUNDAMENTALS. Adoption of the program of the Wool Institute by a meeting that rep- resented in loomage 75 per cent. of the industry was an important feature in the textile business during the past week. Th's organ zation will follow the usual line of statistics gathering, cost, work, price mainténance and pro- duction control, but it marks the first group effort in this industry to solve some of the fundamental problems in- stead of pushing action against the many trade evils which are but secon- dary ev dence of what is wrong. Ad- ditional openings took place in the market at advances, similar to those inaugurated several weeks ago. Raw wool was firm and somewhat higher and buying of piece goods may be stimulated a little in consequence. Buying of cotton goods improved during the week, with pr’ntcloths firm- ing up and a better call on finished materials. Wholesalers bought in small quantities, but asked prompt ship- ment. This activity might be traced to the better adjustment of production to demand that has taken place in the last two months. The January figures on cotton consumpt’on, however, did not back up the curtailment talk so well. While a drop of about 3% per cent. was reg stered under January, 1927, there also was an increase of 7 per cent. over the total for December. Of the textiles, silks are again to the forefront of demand. The new prints are selling in excellent volume MICHIGAN TRADESMAN and business has spread to crepes and taffetas. Raw silk is stronger on these improved prospects. THE STYLE QUESTION. Besides the many valuable discus- sions that featured the convention of the retail store owners and their execu- tives in New York City last week, there came the definite decision to set up a laboratory for the membership, so that merchandise may undergo the same tests now applied in bg industries. In one way th’s action was wholly in line with forward practice, but in another it was a little surprising. The drift in merchandise has been to new design, novelty and sty e by leaps and bounds. A stylish article is not one to which any test but fashion’s dictate is usually applied. Complaint has often been raised that new styles have cut down on dress yardage, so that women wear less than half of what they formerly purchased. And yet con- siderable doubt can be raised on this yardage question when it is considered that years ago a woman bought a stan- dard material that with a few altera- tions from season to season lasted for years. To-day the dress uses less ma- teria’, but three or four may be bought in one season. : It is presumed therefore that the new laboratory will test the more staple articles. If the country should go on a durab I'ty basis in its merchandise, the present trend would not only be reversed, but it is likely that surplus manufacturing and unemployment would be greatly aggravated. A swing in consumer opin‘on against rapid style change and in favor of better merchan- dise is noted, but the probem is how this new tendency can be accommo- dated in present circumstances. TROUBLE IS IN SALES END. After several years of intense discus- sion the wholesale dry goods dealers at their conference at Washington last week decided upon a thorough-going survey of their problems. Four com- mittees wll carry out studies along such lines as functions and services, economic influences, business analysis and financial methods. Reports will be made to a second convention later in the year. The discussions brought out many interesting points, but in one way they were d’sappointing because of the emphasis placed on buying phases. Those who are closest to the situation, without themselves being in the busi- ness, are convinced that the core of the wholesale problem is in the selling end. It is pointed out that jobbers are suffering principally because they have not properly studied ther sales ef- forts either from the standpoint of developing the most profitable terri- tory or from the angle of the merchan- dise best calculated to help their cus- tomers and themselves. bteSEUREEEUetaEEEEeneen ey HAS HELPED BUILDING. The situation in industry has not changed much during the past week. While the open winter has interfered rather seriously with the course of seasonal trade and manufacturing, it has also brought advantage in per- mitting more construction work. Build- ing activity is keeping ahead of a year ago, thereby holding up employment in this important line and creating de- mand for materials in the steel market. The steel business itself is moving ahead, but the impression prevails that there is less new buying than speci- fications against contracts already placed. Detroit shows another gain in automob:le employment, wh'ch is about 5 per cent. larger than a year ago. Bearing on the general situation, the figures on foreign trade for January disclosed that exports in that month held to their recent average gain of a year ago. Imports dropped under those of January, 1927, by about 5 per cent. The net loss of gold was $13,- 746,000 and therefore considerably un- der the recent outflow. This change was brought about by a small drop in exports but almost a quadruple gain in imports. Apparently, the peak of outward gold shipments has been pssed for the time be'ng and the credj/t situation is not likely to be affected by this factor. VICIOUS DESPOTS. Believers in the United States Sen- ate as an American institution look upon its present demoralization with a god deal of concern. The Senatorial majority, made up of Democrats and renegade Republicans seems to be un- der the delusion that a divine power of excommunication and anathema has descended upon it from on high. A superhuman capacity of judgment and prerogative is presumed to reside in that howling mob comprising the ma- jority whereby the common herd, the American cit’zenship, which presum- ably elected them or by default allowed their election, is adjudged non compos mentis. We will probably never see again a more fragrant blossom of su- preme egomania than possessess these majority members. This gang not only decides whom the people of any state may select as its senator, but now proceeds to make a spectacle of itself by attempting to take over the Constitutional preroga- tve of the Executive to initiate and carry on foreign relations, and to sol- emnly pass a resolution announcing its opinion on Presidential succession as if the people could not decide that for themselves, or as if anyobdy gave a whoop what these particular senators thought about that or any other mat- ter. Thanks to the combination of direct popular election of senators and the d'rect primary, these “purity preserv- ers” have inverted the Constitutional character of the Senate, which was set up as a stabilizing body against the more popular body, the lower house. The House of Representatives is to- day the more conservative body by far, which statement does not mean that the House is conservative. The low character of this crew of destroyers is plain in its being unable to compre- hend the high morality and mental process of a man of character like Coolidge. Because they cannot imag- February 22, 1928 ine themselves turning down renomina- tion to high office for any number of terms, they cannot believe that Cool- idge could not disgrace himself by making a misleading statement last summer only to reverse it now for political convenience. This demagogic exhibition recalls what was said by that authoritative supporter of the Constitution, Dr. David Jane Hill: “The primary idea of government in the American sense is not, as is too generally supposed, the mere division, distribution and definition of public powers. It is rathe: the necessary restriction of the pow ers of government, and especially th: I:mitation of the legislative power.” Throughout history political dema- gogues under the guise of “progressiv. liberalism” and “purity” have, through seizing control of parliaments and leg islatures and clearing away restrain‘ made themselves vicious despots de- stroying all the elementary rights and immunities of the people. PROTECTION FOR THE BUYER. The picture of the buyer as the help- less victim of a mob of sellers is con- tinually less accurately reflective of the actual situation. One of the latest ef forts to be urged on his behalf is sug- gested primarily in the interest of de- partment stores, mail-order houses and other large retailers. It is to the ef- fect that these concerns give their customers advice on what is good and what is not good, so that they will be sure to get their money’s worth. This suggestion is provoked by the increas- ingly sharp competition which older forms of merchandising are meeting from the chain store and other com- paratively new types of distributing agences. If this proposal is to suc- ceed, it will have to be applied in good faith and not be used merely as a meth- od of persuading the customer to buy from the person giving the advice. So applied, it can be very useful to both parties to the sale—useful to the buyer in protecting him against inferior or otherwise unsatisfactory products and useful to the seller, in creating or deepening the confidence of the buyer in his service. WILBUR’S WISDOM. The Secretary of the Navy is criti- cized by the chairman of the farewell dinner to Admiral Plunkett because he declined to attend that dinner. We have no deep feeling for the inept Mr. Wilbur. We do not approve his policy of suppressing intelligent criticism by naval officers. But in this case we can- not see how his course can be criti- cized. Admiral Plunkett has lately committed a blazing indiscretion. He Stirred two continents by the stupid warning of war between America and Britain. Wilbur’s presence at his din- ner would have been taken as an un- spoken indorsement of Plunkett’s ab- surdity. He simply had to stay away. —_—_—_—_—_—_—_————— Francis H. Leggett could wax en- thusiastic over a mackerel. He rose from the mackerel cellar of the store to the heights of mercantile success. Some of his companions remained in the cellar. February 22, 1928 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. Out Around last week embraced the last three days, with Detroit as a set- ting. The occasion was the second Better Merchandising Conference and Exposition, which was held at the Book- Cadillac Hotel Wednesday, Thursday and Friday under the auspices of the Wholesale Merchants Bureau of De- troit and the Better Merchandising Association. The location selected was an improvement on the first attempt, held one year ago at the Masonic Temple. Both the exhibits and the convention were held on one floor of the hotel and were so conveniently and artistically grouped as to present a most attractive appearance. Of course, the fundamental feature of the gather- ing was to further the interests of the jobbing trade of Detroit, but the mat- ter was handled so adroitly and diplo- matically that the real object was kept in the background and the welfare of the retail trade was persistently parad- ed as the outstanding feature. The manner in which the promoters suc- ceeded in putting across this idea is little less than remarkable. The at- tendance was about all that could be desired, numerically, and the general character and standing of the mer- chants who attended the second can- vention was a long way in advance of the record made at the first gathering. Our Detroit correspondent, Mr. Golding, will furnish us a detailed re- port of the convention proceedings for publication this week, and Manager Collier promises to send us a summary of all the papers presented, so I will refrain from making extended refer- ence to the proceedings under this heading. The impression I received in talking with Detroit wholesalers is that they fully and frankly realize that the revo- lution which is taking place in all branches of trade is creating a crisis for the jobbing trade of Detroit as well as every other wholesale market in the country where competition cuts any figure. In order to meet this crisis and emerge therefrom triumphantly they must grasp every opportunity to stay on earth and continue to expand. The creation and maintenance of this annual event is only one of several features they are availing themselves of to contribute to this result. I was pleased to hear many of the Detroit houses express themselves as more than satisfied with the results of the advertising they did in the special Detroit edition of the Tradesman two weeks ago. It appeared to open their eves to the possibility of establishing pleasant trade relations with country merchants all over the State. Many of the Detroit jobbers have been confining their efforts almost solely to the De- troit city trade. They begin to realize that they are overlooking a rich in- heritance which awaits them in the equally prosperous cities and towns of Michigan which have been too gener- ally overlooked for the past half dozen years, owing to the marvelous growth of Detroit and the ease with which local city trade can be secured by salesmen who can be at home eyery night and thus avoid the hotel expenses which are a necessary concomitant to the employment and maintenance of regular road salesmen. On the other hand, I think goods are sold at smaller margins to the city trade, as a rule, than to the country trade for several reasons: One is the lower cost of securing orders, as above stated; another is the fact that pack- ing goods for local delivery does not require so large an expenditure in time and packing boxes as is the case with country shipments; a third is that the city trade see so many more men soliciting business than the country merchants do that margins are quite likely to suffer in the fierce strife for business. On the other hand, the country mer- chant is more loyal to his wholesale house than is the case with the city merchant, who makes a practice of buying of many different houses in his constant search for baits and bargains. The country merchant usually confines his buying to one or two houses in each line and stays by his friends of the jobbing trade so long as they stay by him. Beautiful relations are thus created which are frequently kept in- violate during the lives of both parties. I am familiar with hundreds of in- stances of this character and my only wonder is that the jobbers at large do not cultivate these relations and friend- ships more than they do. The growth and greatness of Detroit is a matter of pride to every loyal citizen of Michigan. Those of us who have been familiar with the city for the past fifty or sixty years find very few places which remind one of the Detroit of long ago. About the only thing which has not changed is the river, which probably carries more commerce than any other river in the world. Not all the vessels which pass on the river stop at Detroit, but more and more are stopping every year, be- cause Detroit is now the most import- ant port on the Great Lakes, with the single exception of Chicago. The interests of Detroit and Michi- gan are so closely connected and inter- woven that whatever helps one helps the other. Anything which hurts one hurts the other. There was a time when Detroit people felt themselves superior to the out-State folks, but that feeling is rapidly disappearing and will in time be entirely eliminated. I found Edward Kruisenga in a pleasant mood over his elevation to the presidency of the National Grocer Co. He and his associates have worked out a new plan of fortifying the retail grocer to meet the competition of chain stores. They have entered into con- tract arrangements with 500 stores to furnish them goods at cut prices to be used as leaders once a week, together with the necessary handbills to adver- tise same effectively. Each merchant is to embellish the front of his store with paint resembling a tangerine in color and make such changes in the in- terior arrangement as may be suggest- ed by the overseer employed to super- vise the plan. An expert will also be employed to see that an adequate book- keeping system is introduced, that in- surance policies are so worded as to properly describe the property covered and that the credit transactions of the dealer are held down to the lowest pos- stble limits. If this plan works out well with the original unit, additional units will be created and put into operation. The stores will be designat- ed as the Right Way System. The windows will bear the sign “R Store.” A call on Harvey Campbell, the dominating factor in the Board of Commerce, left no doubt as to why Detroit is now designated as Dynamic. Very fortunately, I have a large ac- quaintance with the managers of civic service organizations of this character, but I have never met a man in that line of business before who is so thor- oughly grounded in the fundamentals of his occupation as Mr. Campbell is. Starting life as a hod carrier, he has gradually worked his way up to the pinnacle of his profession by the em- ployment of tremendous energy, care- ful study of both details and general- ities and the persistent cultivation of a line of thought and facility of expres- sion which causes him to be much sought as a business advisor and plat- form orator. A half hour with Mr. Campbell, during which time we dis- cussed many different topics just this stde of the problem of the universe, surprised me to note how many ideas we have worked out from different angles, due to differences of tempera- ment, experience and environment, and reached common conclusions. My only regret is my inability to meet and discuss matters of mutual concern to the business interests of the State with such a noted authority more frequently. I also enjoyed many brief conversa- tions with E. E. Prine, who is Secre- tary of the Wholesale Merchants Bu- reau_ and who worked hand in hand with Mr. Collier in making the second Better Merchandising Conférence and Exposition the success it scored. Mr. Prine enjoys the confidence of his friends of the jobbing trade to a re- markable degree and has done much to rescue the wholesale business of the Detroit market from the impairment which threatens every jobbing market in the country. Mr. Prine takes a broad view of business conditions and is confident that the time is not far distant when Detroit will again re- sume the proud position she once oc- cupied as one of the strong jobbing centers of the country. A Port 'Huron patron of the Trades- man wrote me last week to enquire about the Bankable Service Store Cor- poration, which is undertaking to in- terest the grocers of that city in sell- ing a store service for $20 per week. As the headquarters of the new organiza- tion was to be in Detroit, I located the promoters at 1114 Book building. The chief promoter is Willard A. Smith, who recently promoted the Sunshine Groves, Inc. The promoters claim to be affiliated in some way with the Cash & Carry Wholesale Grocery Co., 1220 West Randolph St., Chicago. The plan is to contract with the grocer to sell him several articles each week which he can use as leaders in compet- ing with the chain stores. The com- pany will not handle the merchandise, but obtain it from some connection— possibly the Chicago house above men- tioned. It will also furnish a sufficient number of handbills each week to ade- quately play up the cut price offerings. I am not prepared to either commend or condemn this project. I must know more about it and also know more about the men who propose to sponsor the plan and what their facilities are to carry it into execution. The man I met in the office had lived on the Coast for several years and acted as canned foods broker for W. R. Roach & Co. Aside from a superficial knowl- edge of canned goods, he appeared to have little or no knowledge of the gro- cery business and its various ramifica- tions. It struck me, as I talked with him, that a man without an intimate knowledge of food trade conditions would hardly be a good man to advise merchants on how to better their con- dition in the face of the present men- ace which confronts them. We went to Detroit via M. C. and The former makes hours and_ forty makes the 153 returned via P. M. 169 miles in three minutes. The latter miles in exactly the same time. The former makes seven regular stops, while the latter makes only two regu- lar stops—Lansing and Grand Ledge. The train service is practically identi- cal, so far as engines and coaches are concerned, but there is no comparison in the dining service, on account of the superiority of the P. 'M. in this respect. There was a time when P. M. eating service was not up to standard and M. ‘C. service was superb. These condi- tions are now exactly reversed. It costs 30 cents more taxi service to get down town in Detroit from the M. C. depot than from the P. M. depot. E. A. Stowe, —_ +222 The Double Check. On Sept. 2, Jones gave Smith a check in payment of an account. On Sept. 3, Smith telephoned Jones that he had lost the check, and Jones promptly stopped payment. On Sept. 4, Jones sent Smith another check for the same amount, and Smith promptly cashed the check at the bank on which it was drawn. On ‘Sept. 14, Smith the original check to a merchant, in good faith, for value, and the dealer attempt- ed to collect the check from Jones. “The date of the check has been changed from Sept. 2 to 12,” Jones pointed out. “The law allows a holder in due course of an altered check to collect ‘according to its original tenor,’ the Jones’ lawyer contended. “If that is true, then check wasn’t presented for payment for more than ten days after date, which js an unreasonable delay,” was the reply. “The delay has no bearing on your loss,” he retorted, and the court ruled in his favor as follows: “The loss suffered by Jones must be attributed not to delay in the present- ment of the check, but to his imprudent reliance on the false and fraudulent representations of the payee. Before giving the new check he should have placed the case in escrow and thus have escaped the loss of which he now complains.” It pays to be careful in these matters. endorsed the i —— Some people are pleasantly unhappy, 10 SHOE MARKET Se‘ls Shces To Salesmen and Conducts Sales School. Selling shoes to his salesmen before placing the goods in stock has been a means of building up patronage among the elite of Washington for J. W. Grey, manager and buver of the ladies shoe department of Woodward and Loth- street. Mr. Grey has strong convictions regarding trade and rop’s store on F is able to “stand-up” for those convic- tions. The application of his theories has brought to his department a folowing among a Class of customers who order shoes made to measure at $40 a pair and pay $25 for a pair of shoes in stock. Confidence, on the part of the cus- tomer, is the term the buyer uses to express in a word the foundation neces- sary for such success. When the customer has confidence in the salesman, nine-tenths of the sale is made. Every salesman flatters himself into believing he is capable of that elusive quality, but usually this ability is found in few inspiring shoe men, although it may be trained in almost any salesman, Mr. Grey be- lieves. He substantiates his statement by telling of his experiments with his retinue of salesmen. Every two weeks a meeting is held at which time the sales force gather for the purpose of learning about shoes. the sales At each meeting, several of fourteen men comprising the force receive practical training in the aforementioned business builder con- fidence. As a result of the meetings the ability to confidence is created where only bare and mediocre salesmanship existed before. inspire The first part of the meeting is spent in the explanation of the con- struction of a new lot of shoes which a part of stock. The factors responsible for the buy- are soon to become ing of the models are pointed out by Mr. Grey who dwells at length upon the merits of the shoes, emphasizing those features which should be brought to the attention of customers. Past failures are discussed and constructive advanced. So much for the criticism theoretical part of the training. The practical and most feature of the meeting begins when one of the salesmen is called forth to act important in a scene from Woodward Lothrop’s shoe department. A young lady from one of the departments in the store is the customer who places her right foot forward. And so begins the play of the reluctant shopper and the salesman + who is certain he will overcome the doubts of the customer. There is a short discussion upon the type of shoe best adapted to comfort and appear- ance of the customer’s foot. Explanations must be sustained by sound reasons. The interest of the salesman in the customer’s foot be- comes evident, almost reaching the personal. The bond of confidence could not help but creep in were the lady a customer-in-fact, buying shoes in the department. Every salesman in turn learns the method of building up confidence between salesman and customer and a background of shoe MICHIGAN TRADESMAN knowledge, which:creates that bond of trust and becomes fixed in the minds of the men. The salesmen are never to ask a customer the size of her foot instructed or the shoe she has been wearing. The customer is seated, her foot is care- fully measured. The salesman ascer- tains the size of the old shoe and asks whether her shoes have been comfort- able. The first point of interest has been The of the time spent with the customer is a matter of routine, confidence-building differing from the methods employed by other the individuality of the scored. rest salesmen by salesmen and the customer. Each new sale is, as a rule a permanent addition to the number of followers of the store. The more than not waiting on time is practice of one customer at a Concentration is one of the successful Mr. permitted. sales Grey conducive to contacts, factors and permanent believes. The department with its unusually numerous foot mirrors, display cases and soft cush‘ons is one befitting the store’s clientele. The sixty seats are double rows of six, the chairs touching back-to-back. The blue and gold of the window draperies, the designs of polychrome cresting the display cases. Each display case al- ternates with a tall cut-glass mirror. is spacious and well arranged in The departmen lighted by numerous windows. There is not a shoe box in. sight. Mr. Grey who is just rounding out his thirty-third year with Woodward and looks back upon the days when he first came to the firm Shortly afterward he was promoted to stock boy and later assumed the responsibilities of a bundle wrapper. His real career com- op- not Lothrop’s as a floor boy. menced when he portunity to sell shoes. It long before he became the assistant in the department. And now it is ten years since he was made buyer of that department. ——_2+>___ Advance in Shoes in Prospect. Retail shoe men are placing quite a good business at present for Febru- ary-March deliveries, but they are buy- ing very lightly for “at once”’ shipmeit in spite of the rapid advances in prices for and leathers. Within the last year, it was pointed out yesterday, shoe prices to retailers have advanced 15 to 20 per cent., and the rise appears only to be beginning. Union-back leather now costs the manufac- turers 62 cents a pound, compared with 43 cents last year, while oakback leather is priced at 64 cents, against 45 cents a year ago. Upper leathers have increased in proportion, the ad- vances in both varieties being due to the continued rise in hides. —__2>-.____ Medium Heels Favored. Heads of shoe departments and re- tail stores state that calls for medium high heels in new slender lines are in- creasing. By summer they believe that the Cuban heels either in leather or wood will predominate in the sports numbers. The very high heel is left to afternoon and evening slippers, where much cut-out work is noted. In some of the new Spring and Summer Was given an was hides S¢ rle models the sandal effect is again ap- parent with and without the slender ankle strip. Studded heels are being brought out again on wood foundations with a new metal covering that gives style but at the same time eliminates some of the former weight. ———_—__—~~+——._____ Antique Jewelry Copied For Spring. Exact reproductions of antique jewelry are now being featured in a popular-priced line. Complete sets and individual pieces are shown in a num- ber of styles and stone combinations. In addition to the use of antique finish on rolled gold, small enamel leaves are used to carry out the designs and sup- ply the necessary color contrasts. Bracelets are in all widths. Necklaces are either fine chains with elaborate pendants or flat chokers. Earrings favor long drop styles. The rings fea- ture large single stones with fancy mountings of smaller stones and enamel work on the sides. Individual pieces wholesale from $24 to $60 per dozen. Ol Underwear Price Cuts Serious. Recent price cutting on Fall lines of ribbed underwear, more of which appears to be in prospect, is having a much more serious effect on the mills than a temporary loss of orders result- ing from jobbing buyers’ uncertainty. One of the best-posted men in the market said yesterday that it will cost the manufacturers several million dol- lars in the aggregate. A leading mill is said to have disposed of nearly half its season’s production prior to the cut, and a substantial allowance will now have to be made on every dozen sold. Other mills are in a somewhat similar position. The hard part is that since the recent reduct'ons were made cot- ton has been on the up-grade. —_+2___ Caution May Be Necessary. With talk of unemployment grow- ing, retailers are beginning to give an increasing amount of attention to the probable effect on retail turnover dur- ing the months ahead. While it is realized that much of the talk may be exaggerated and possibly politically inspired, it is also realized that the re- ports may have a widespread psycho- logical effect on many consumers who may not be directly affected by the labor conditions. In other words the element of greater caution in buying may prove an jmportant factor in the months ahead. February 22, 1928 Simple Lines in Cheaper Hats. In the cheaper millinery lines felts with straw and crochet trimming with crochet hats trimmed with silk crepc are in immediate demand. These hats are selling out of town and in the metropolitan area. The styling ad heres to the simple lines, with very little use of ornaments. It seems tha’ the trend toward embellishment and the use of stone ornaments and feathers has not reached these cheaper grades. One manufacturer states that he will not stock up on these small trimming ‘items until the better grade firms have succeeded in permanently establishing the trimmed hat as a vogue. Oe The fellow who makes little of big troubles makes nothing of little ones. MEN’S GENUINE CALFSKIN OXFORDS to retail at $5.00 and $6.00 are features of our new line for spring. Write for samples or salesman. Herold-Bertsch Shoe Co. Grand Rapids, Mich. Manufacturers of Quality Foot- wear since 1892. » a a ‘ 2 & _. , te g 7 e * “ + 7 a - i i < 1. & « i od he i j & & | 4 MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COomPANY LANSING, MICHIGAN Prompt Adjustments WwW L. H. BAKER, Secy-Treas. P. O. Box 549 rite LANSING, MICH. v § ° o ae oe » ° > 4 a . vr > wv | # sG.s “ t fe E i f f f H . i “ } | a * ¢ . i 4 —" » » a ee 2 ue io « » : % a * . a e. i 4 «2 ee = “a «Bw - « - - < b j % i s < ’ ile a 5 ¥ <4 | (» « j od 4 i » i i j } a . | 4 v ¢ ° ae | ue. e + 4 a v < v | « 28 oe “ t Me f i f j i \ t 4 . ' « » ¢ . i 4 —" » « me + February 22, 1928 MICHIGAN TRADESMAN 11 Why We Celebrate Birthday. Grandville, Feb. 21—The month of February was kind to America in being the birth month of the two greatest Americans—Washington and Lincoln. In the early days in the lumber woods the 22nd of February was scarcely second in importance to the Fourth of July. The inhabitants of the woods regarded Washington’s birthday as an important date in our history. It may be well to remember that Washington won his spurs before his call to command the armies of the re- bellious colonies in 1776. He held an official position in the colonial forces which aided the mother country in the French and Indian war of an earlier date. 1 call to mind with what interest I, as a pioneer boy of the fifties, read of that march of the British army under General Braddock through the Penn- sylvania woods to relieve a beleagured fortress of his countrymen. Washington was an officer under General Braddock and he became fear- ful of consequences when the redcoats marched in solid ranks, with drums beating and a great effort to overawe the enemy which body was composed principally of Indians. The young colonial officer saw the danger and ventured to remonstrate with his commanding officer about the danger of making a dress parade to inghten redmen. Swelling with arrogant pride Gen- eral Braddock is reported to have said: “High. times by G-- if a young Buck- skin can teach a Br:tish general how to fight!” The British general’s arrogance cost him dear. Marching down a ravine, the hillsides studded with a_ thick growth of timber, the whites were sud- denly assailed by deadly volleys from an unseen foe. The British had run ‘nto an ambush from which they es- caped only after a terrible slaughter. General Braddock was mortaily wounded. It devolved upon Washing- ton to take command, which he did, bringing off the shattered remains of the redcoat army to a place of safety. Braddock’s defeat has gone down in history as one of the most needless failures of that old-time war. The wounded general died and was buried near where he fell, the soldiers driving vehicles over the grave to hide it from the eyes of the enemy. From that time on Washington’s star was in the ascendant. As colonel un- der Braddock he proved his military genius, so that when the war for in- dependence broke out the command of that army naturally fell to him. It was at the battle where Braddock was defeated that an Indian declared that Washington bore a charmed life. He declared that, although he had had seventeen fair fires at the Colonel, not one of the bullets hit the mark. and that Indian was considered a crack shot by his comrades. The crossing of the Delaware that winter night in the long ago; the sud- den falling on the Hessions at Trenton, was one of the most brilliant victories of the war. With the exception of Grant, Washington may be considered the greatest American general. He was a statesman as well as a soldier. Washington's birthday marks an epoch in the history of our country. The 22nd of February was one of the gala days among the hardy woods boys, seventy years ago. “Where are you going the twenty- second?” was the common query just before that date, and manv livery rigs were engaged and best girls asked to form a party for a public ball. Casnovia and Lisbon, on the old State road from Newaygo to Grand Rapids, were usually well patronized. A fiction writer by the name of Hughes has attempted to tear down the glory that has been Washington’s since the outbreak of the Revolution. Washington’s That attempt has ‘been met with the contempt it deserves, and the writer should never again find patronage among American fiction readers. His attack on Washington has fallen flat, as it deserved to do, which ought to serve as a warning to other iconoclasts who have no faith iw anything, human or divine. Eliza Cook, one of the most pleasing and celebrated English poets, breaks into song in laudation of the new star that rose in the ‘West, and_ freely averred that should she ever find her- self banished from English soil she would prefer her exile to be in the land of Washington. The British nation, the enemy of Washington during a war of eight years, long ago learned to love him as a descendant of a fine English family, and the cause for which Washington contended has come to be recognized as altogether just and righteous. Lincoln has his besmirchers as well as Washington. Nobody, however pure in heart, can fully escape the poison pens of those who seek notoriety at the expense of honor. Nevertheless the star of our match- less Washington will shine brighter and brighter until all records of valor decay, and the last sun of the universe goes down to death ir the night of eternity. Old Timer. —_+->—___ Thinks Avon Park Is Beauty Spot of Florida. Avon Park, Feb. 18—This place is just about the center of the citrus belt on the Ridge, which I think is the most beautiful part of Florida. They have not by any means stopped de- velopments on the Ridge. A few miles from here Roger Babson has agreed to spend a million dollars per year for the next ten years. Next to him is Mountain Lake, a resort for the multis and where E. W. Bok, formerly editor of the Ladies Home Journal, is now erecting a carillon tower on the highest point in Florida for the largest bells in the world. It is composed greatly of the finest marble and is going to be a world attraction not only for itself, but for the beauty of its sur- roundings. It is in the midst of what they call a bird sanctuary, where they have nightingales, flamingoes, etc., and a large variety of tropical plants. It is a most beautiful spot of several hundred acres. It is controlled entire- ly by millionaires and no poor white trash need apply. Avon Park is about sixty miles from either coast, with splendid roads in every direction. We are just starting for a visit to Tampa and St. Peters- burg. The weather is delightful, every dav about 75 or 80. R. R. Bean. —_2<-<___ Wages Paid By Chain Stores. Warren, Ohio, Feb. 18—Just recent- ly we had an application from a young lady who states that she had been em- ployed in a local chain store. She be- gan work at ll a. m., having her lunch before that time, thus working con- tonuously until 5:30 p. m. She receiv- ed 75c per day during the first five days of the week and on Saturday, working all day until 9 o’clock in the evening, she received $1.50, making a total of $5.25 per week. You will note that she only saved one and one-half hours of actual working time, as other stores open at 8:30 a. m., giving one hour for lunch. In another instance we had an ap- plication from a young Jady who had been employed in another chain store who was to report for work any time she was called from 9 until 11 o'clock. However, she must be ready to be call- ed at any time between the hours named. For the time rendered, what- ever it was, she received $6 per week. We do not have any girls employed for less than $12 per week. I trust the above will be of value to you. V. C. Thompson. Excessive OR over half a century Royal Baking Powder has been a standard prod- uct wherever groceries are sold, and its high quality and reliability are making new friends the world over. a =~ You can sell Royal to your trade with the assurance that a trial means a satis- fied customer. Royal Contains No Alum— Leaves No Bitter Taste! Ke The name MUELLER on a product is like the word “Sterling” on silver 12 FINANCIAL Stock Funds Shifted To Bonds. Simultaneously with this week’s fall- ing tide of stock speculation the de- mand for Government, bonds has risen until in a burst of buying yesterday these descriptions enjoyed their liveli- est market for the year to date. Ap- parently some large investors are shift- ing their funds from stocks into bonds, and particularly into long-term Gov- ernment issues. There is also the point that the Federal Reserve banks this week have been buyers instead of sellers of Governments. To what extent a similar transfer of funds is being made from stocks to domestic corporation bonds is not easy to determine. The movement in the last thrée days has been most marked in the Government portfolios. More and more Government bonds are com- ing to move independently of others. An investment in them is attractive to men who at some future time might want cash quickly. The market in corporation obliga- tions turned irregular promptly on the announcement of Chicago’s move to a 4 per cent. rediscount rate, and has been hesitant ever since. In Wall Street’s bond circles this hesitation is looked upon as momentary, although those in best position to know do not anticipate rising bond prices in the im- mediate future. Dealers’ shelves now are bare or nearly bare, however, and, if the present firming tendency in money rates persists, the supply of new offerings is not likely to become ex- cessive. Roughly new bond flotations may be classed either as compulsory or vol- untary offerings—meaning those of companies pressed to do financing im- mediately and those of companies seek- ing to retire old loans through an ad- vantageous refunding operation. Speak- ing generally the leading domestic cor- porations both in the industrial and public utility fields are in so favorable a financial position- that they do not require new money immediately. Many of them are loaning enormous sums at call. While numerous companies are plan- ning refunding loans, they will await favorable opportunities in the market to release such new issues. Activity in the corporation bond market has been slowed down for the time but opinion in the financial district is that this decline will not be substantial and that it will not endure long. Leading bond houses report that the demand for quality issues still exceeds the sup- ply and they cling to the view that a contraction in stock speculation would in the end benefit bonds. Paul Willard Garrett. [Copyrighted, 1928] a Probable Increase in the Gasoline Tax. Propaganda has started to increase the gasoline tax in Michigan from three to four cents. The Legislature raised it from two to three cents last year. Recently the Ionia County Farm Bureau declared for a raise to four cents, anda nominal license plate fee. Tonia is an agricultural county, and it is significant that the strongest demand for the original two cent gasoline tax MICHIGAN TRADESMAN in Michigan, enacted three years ago, was by farm organizations, and this was true as to propaganda for an in- crease to three cents. In a bulletin written by Prof. F. G. Crawford, of Syracuse University, the past month, that: “The history of the unprecedented. In he says gasoline tax is eight years it has swept the country. The query may well be asked how far the states will go. There are those who predict a 10 cent. tax in the not distant future.” Oregon, in 1919, was the first state to adopt a gasoline tax, which it did in 1919 by the initiative and referendum the tax being one cent a gallon. Four years previously President Wilson sup- gested such a tax to Congress, and, in 1918, it appeared in a House revenue bill. The final draft did not include it and no further action has been taken by the National Government. North Dakota, Colorado and New Mexico also followed the lead of Ore- gon in 1919, as did Kentucky, in 1920. In 1921 an additional 11 states adopted a gasoline tax. Two years later 16 more placed gasoline tax laws on their statute books, and 13 made increases, the rate in no state up to that time be- ing more than one cent. The first four- cent tax was adopted by Arkansas, Oregon, Florida, North Carolina and Georgia, in 1925, and the same year South Carolina raised its rate to five cents. At the close of 1927 all the states, as well as the District of Co- lumbia, had a gasoline tax except New York and Massachusetts. Sixteen states have a two-cent tax; 14 have three cents; 11 have four cents, and four have five cents, while one has a three and a half-cent rate and one four and a half. Michigan was one of 19 states that increased its rates in 1927. Prof. Crawford, in his bulletin also says: “An interesting side light is that as gasoline taxes have increased no mark- ed change has been made in the motor vehicle taxes. Apparently there is no connection and the gasoline tax is not regarded as a substitute for, but rather an addition to, motor vehicle taxes.” The estimated revenues from gas- oline taxes in all the states, in 1927, is $225,000,000. ———+ +. —___ Market Waits on Money Drift. The stock market has drifted into a waiting attitude with the approach of March but opinion still is so evenly divided that an outstanding piece of news on money could turn the trend momentarily either upward or down- ward. Perhaps the market now is sensitive to adjustments in money rates than to underlying changes in business. Virtually everybody admits the likelihood of an improvement in industry during the first quarter—evi- dence of this is abundant in reports from the steel industry—and therefore current statements of gains in trade do not greatly affect the general tone of the stock market. This is not to say that the market has entirely lost its barometric qualities, but, that at pres- ent prices good business ahead has been discounted. What the stock market does not know is how long the present pace of more February 22, 1928 GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities “The Bank on the Square”’ AUDITS-SYSTEMS-TAX SERVICE” LAWRENCE SCUDDER & CO. ACCOUNTANTS AND AUDITORS 924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH. 313 PECK BUILDING, KALAMAZOO, MICHIGAN 452 W. WESTERN AVE., MUSKEGON, MICH. New York - Chicago - St. Louis - Washington - Philadelphia - Affiliated with Grand Rapids National Bank Boston Only When Helpful THE “GRAND RAPIDS SAVINGS BANK” feels it is “SERVING” only when the things it does for its customers are helpful to them in their financial affairs -- business or personal. Rendering banking service along broad and constructive lines for 56 years has established this institution in the confi- dence and esteem of business houses and individuals throughout all Grand Rapids. GRAND RAPIDS SAVINGS BANK ‘The Bank Where You Feel At Home’ Sed LT Kent State Bank “The Home for Savings” With Capital and Surplus of Two Million i Dollars and resources exceeding Twenty-Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. vet “ i > | ~ “| 2» & h ° - ~ - - - ” ih . - ~ - ” Se ” "a 4 i ele { ¢ 4 Vhs we | February 22, 1928 MICHIGAN TRADESMAN 13 industrial improvement will continue and more especially how the shifting rates of the money market will influ- ence stocks. Adoption of a 4 per cent. rediscount rate at Philadelphia emphasizes the in- tention of the Federal Reserve system to move all of the banks to the higher rate ultimately, but the stock market cannot judge by this to what lengths the Federal Reserve banks may go to contract speculative credit. The time is at hand when the or- dinary seasonal demand for funds from industry may be expected to swell the volume of commercial loans. Partly in anticipation of this increase and part- ly to avoid the criticism that always accompanies a rapid and extended ex- pansion in speculative credits, the Re- serve banks have continued their policy of unloading Government securities. If this policy is maintained and if mem- ber banks increase substantially their borrowings at the Federal Reserve banks through an exercise of their dis- count privileges—and these are both distinct possibilities—the ground is laid for firmer money. Wall Street lately has been fearful that as business in- creases various large industrial cor- porations now loaning money in the call market will pull in a portion of these funds. That the volume of funds now loaned on call by industrial cor- porations is large, everybody knows. ‘How large nobody knows. These are some of the underlying developments that have tended to re- tard speculation lately, and that ex- plains why the contraction in stock market activity does not reflect waning confidence in business. Paul Willard Garrett. > Payrolls Continue High Despite Un- employment. At a time when the flow of business continues active the country finds it easy to ignore a condition of unemploy- ment more serious than any other since the summer of 1924 or early 1922. Here is a sidelight on prosperity that must be understood to meet the prob- lems of 1928 successfully. Factory employment in December contracted so generally that the com- posite index of employment fell to 89, which reflects a condition 16.5 per cent. below that of the June, 1923, peak, and 9 per cent. below that of early 1926. Employment has fallen steadily and substantially for nearly two years. Figuring that this Government index reflects the return from roughly 11,000 establishments in fifty-four industries, employing about 3,000,000 workers, the Standard Statistics Co., Inc., reckons that the 16 per ceft. drop from the 1923 peak indicates the release of at least 500,000 workers. If that accurate- iy reflects a cross section of the pres- ent industrial labor structure, then 3,- 500,000 workers have been released from their former employment during the last four and a half years. Unfortunately even the Bureau of Labor Statistics index of employment for the country as a whole, although it is the best measure available, does not tell the complete story. It does not enable us to judge whether labor- ers released from factory work have found employment elsewhere. Its some- what appalling figures must be used with discretion but the situation re- mains serious. To what extent this condition of un- employment reflects a past situation only nobody knows, but two conclu- sions for the immediate future seem to be warranted: (1) That the seasonal forces at work for an upturn in busi- ness will reduce the volume of unem- ployment. (2) That the general suffer- ing from the unemployment is partly offset by the persistent strength in wage rates. The introduction of mechanical de- vices in industry during recent years has been an important factor in the re- lease of laborers from their former oc- cupations. To an extent these laborers have found employment in the building industry, in agriculture or elsewhere. That they have not all found jobs is the reasonable conclusion to be gather- ed from the unemployment reports both in New York City and in the country as a whole. Paul Willard Garrett. [Copyrighted, 1928] 2 Early 1928 Brings a Revival. After eight months of recession busi- ness held its own in December, im- proved in January and, if the present pace is maintained, February will re- store the business flow virtually to normal again. Taking the theoretical normal ac- tivity of business as 100, the early 1927 peak was roughly 110. From its posi- tion at 10 per cent. above normal in- dustry fell to a level nearly 5 per cent. below normal by December. It goes without saying that some industries did better and some worse than these computations indicate, but in a study of the country’s general prosperity the significant growth to follow is the one that represents a composite of all branches. Certainly this much is true—the gen- eral level of business stands far below that of a year ago so that the way for expansion now is easier than it was in the spring of last year. How far the revival in business now under way will go must remain a problem until the first quarter statistics come in. But activities in the steel, motor and build- ing industries at the moment are dis- tinctly encouraging. Perhaps the best assurance of sus- tained good business is the extreme caution on the part of industry in the face of recent gains. Improvement in the key industries during the last six weeks has not stimulated an excess of commodity speculation, and it has not induced men to make commitments far into the future. Even in the case of the steel corporation’s unfilled orders the January upturn in bookings did not for the most part represent orders for more than three months in advance. Although more than a seasonal re- vival in business now appears to be on the way none of the barometric signs give assurance that the early 1928 im- provement will be sharp or even that it will be long sustained. What this country needs most at this time is a stabilization of business at a normal level, however, and of this there is abundant assurance. Paul Willard Garrett. Boston Denver Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Chicago Los Angeles 1039 PENOBSCOT BLDG., DETROIT, MICH, Phone, RANDOLPH 1505 MUNICIPAL BONDS SILER, CAIRIPIENTIEIR & IROOSE 360-366 SPITZER BLDG., TOLEDO, OHIO Phone, ADAMS 555273 Hodenpy! Hardy Securities Corporation Getting the most out of your investments reguiresa broad know- ledge ef securities and how to use them best for your own purposes. Our service, based on long experience, is yours for the asking. We handle only the best in investments. g 231 So. La Salle Street Chicago New York Jackson Grand Rapids C WiLuett-CHULSKI & Co. ) INVESTMENT BANKERS i Listed and Unlisted Securities. 933-934 Michigan Trust Bldg. ( GRAND RAPIDS, MICHIGAN fe Link, Petter & Company ( Incorporated ) Investment Bankers 7th FLOOR, MICHIGAN TRUST BUILDING GRAND RAPIDS, MICHIGAN DEBUNKING BANKING A banker is a mer- He sells and buys ready cash and chant. credit. And the Old National believes that no one should ever hesitate to approachagood, sound banker. Ti OLD NATIONAL BANK MONROE at PEARL A Bank for Everybody. BET, 14 MUTUAL FIRE INSURANCE Stamp Out the Incendiary. The fire loss for 1927 in the United States and Canada is estimated at $500,000,000. While there has been some slight reduction from the pre- vious year, the loss is still very much larger than it ought to be. When business is good, fire losses are low, when business is bad, fire losses are high. The truth of this proven fact would seem to indivate that there is a certain proportion of the fire losses due to arson, the burning of property for the purpose of collecting the insurance thereon. There must be some arson fire or else there would be no proven relation between business depression and fire losses. Estimates of the proportion of vol- untary or set fires range from 15 per cent to 75 per cent. Conceding that 33 per cent. is a conservative figure, would give us a total loss for the year 1927, due to arson and incendiarism, of over $150,000,000. For some inexplicable reason the public generally have persisted in ignoring the most usual form of arson, which is the fraud fire, the burning of property to obtain the insurance. Gen- erally this kind of fraud is winked at and the fellow who is able to put one over on the insurance company is given the credit for being pretty smart. The average man does not seem to comprehend that when an insurance company is defrauded, the general in- suring public are the ones who are the losers and not the insurance com- pany. The man who successfully de- frauds an insurance company is in reality defrauding nobody but his neighbors and friends who are his fel- low insurers. This kind of fraud can- not be stamped out in America until the public attitude on this matter changes. But the insurance agents and com- panies themselves are closely associat- ed in making this crime possible be- cause they, and they alone, are in the position to so regulate the insurance granted to the property owners as to prevent this kind of fraudulent fire by making it unprofitable for the fraudu- lent policy holder to profit by his crime. The crime of arson is the one and only crime on the entire calendar that is practically always committed in cold blood. Arson is usually and practically al- ways planned in advance and carried out by stealth. The ensuing fire wipes out the evidences of the crime and the insurance company pays the fraudulent loss through the contributions of the fellow policy holders of the defrauding firebug. There are no extenuating circumstances connected with the fraudulent fires, and there should be no mercy shown in the punishment of the criminal. There is no place for sentimental mercy towards the firebug. The man who sets fire to his property strikes like a snake without warning and without regard to the life and well being of his fellows. The incendiarist should be struck like a snake, for his crime frequently brings death and serious injury to those who are entire- ly innocent. It therefore becomes the duty of the MICHIGAN TRADESMAN agents and of the managers of insur- ance companies to prevent, so far as possible, the incendiarist from working his fraud upon the insurance company and upon his fellow policy holder. In the first place, every application for insurance should be carefully scrutin- ized in an endeavor to weed out the incendiarist. In the next place, after the fraud has been perpetrated or at- tempted, the insurance company should again investigate and scrutinize closely all facts and evidences which seem to indicate that the fire loss was of fraud- ulent or incendiary origin. And then if the facts and evidences warrant prosecution for the crime committed, this prosecution should be fearlessly and persistently carried out without fear or favor. The incendiary fire must be made dangerous to its perpetrator if the incendiary fire is to be stamped out. Every company owes this duty to itself and to its policyholders. —— ee A Clever Selling Scheme. Written for the Tradesman. In 1905 and 1906 the Chapelle Pub- lishing Co. compiled and published a volume of 469 pages called Heart Throbs. It consists of selections of prose and poetry from among thous- ands sent in by those who regarded them as special favorites. It met with such success that in 1911 the same company published Heart Throbs, Vol. 2, with such designation printed twice on the cover and on the first page of the selections. In the holiday season of 1927 a per- son who has both volumes of this pub- lication goes into a book store and sees a book with the title More Heart Throbs, published by Grossett & Dun- lap. The illustration on the front cover is different from either of the volumes she owns and, without ex- amination, she buys two copies—one for another person. Later it is discovered that the book is identical with Vol. 2 except twelve full page illustrations are omitted and after the 27th page the pages are shuffled just enough so that selections do not appear on the same numbered page as in the original book. Among a page or two of fine type which explains how and why the book was compiled, there is added two lines which tells that this volume is “pub- lished through arrangement with the Chapelle Publishing Co.” What should we say? A _ clever scheme, a despicable trick or a repre- hensible fraud? But the book is worth many times its low cost and anyone who has two or three copies may ren- der a kindness by donating to a friend. So, where is the harm? The distribu- tion of a worth while book is greatly extended. Of course, the purchaser is disappointed when he or she dis- covers the deception. The title is true in one way; one can realize “more” heart throbs by reading old-time favorites. But it hurts when we must lower our estimation of the publishers, for always, unless we have some knowledge of an author, we place de- pendence on the reputation of pub- lishers in selecting our books. E. E. Whitney. —_+-<-__ A coat that you owe for is a bad habit to get into. February 22, 1928 Affiliated with The Michigan Retail Dry Goods Association An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying tenet cotis @O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER STRENGTH ECONOMY THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES Lansing Michigan Combined Assets of Group $39,611,125.59 20% to 40% Savings Made Since Organization FIRE INSURANCE—ALL BRANCHES Tornado— Automobile — Plate Glass . > « 4 et oe 9 : a . ~ ey . < s 5) & < , « o cy ae. - - ~ an - * a + - - 3 a i i * a. f 4 st pgs cea % * 5 x > . ¥ s BS) . C ~ fy - ‘ & % & < ° « . my - v <4 li - ~ nan <- - » « ~ a < - < « - 4 *F""> t ’ k February 22, 1928 Relative Standing of Railways Serving Grand Rapids. One of the greatest assets Detroit has ever possessed is the Michigan Central Railroad, and vice versa. De- troit has always been favored by. the Michigan Central System to the detri- ment and destruction of any other smaller market. Before the days of the Interstate Commerce law, the Michigan Central made Hastings the dividing line between Detroit and Grand Rapids, so far as freight rates were concerned. In other words,- the freight rate from Grand Rapids to Hastings (32 miles) was identically the same as between Detroit and Hast- ings (137 miles). Such unfair and de- structive discriminations smaller mar- kets could never dislodge during the regime of President Ledyard until he was forced to take such action by the enactment of the law above mentioned. I was one of a committee of Grand Rapids men who called on the waspish old gentleman (President Ledyard) to induce him to give Grand Rapids a through sleeping care service on the Wolverine from Grand Rapids to New York. He treated us as though we were mendicants and sneered at our statements that we were entitled to such service and that it would be a paying proposition. We were so sure of our ground that we offered to sign a bond, agreeing to make up any loss the Michigan Central sustained by en- tering into the arrangement we sug- gested. Mr. Ledyard called our bluff, chuckling to himself as he watched us sign the document he had prepared with great skill and definiteness. At the end of six months he returned the bond, stating that the patronage ac- corded the special car was better than he thought would be the case. President Ledyard never professed any liking for Grand Rapids, Saginaw, Bay City or any other Michigan city than Detroit. He lived there, had his office there and could not see any other market worth considering. We always knew where to find him. We knew he would always be against us in any movement we might make to secure lower freight rates, better train service or any other concession which would assist us in our onward march of progress. On the other hand, the G. R. & I. professed great ‘friendship for the city it honored by embodying its name in the title of the corporation. The offi- cers prated long and earnestly that it was a local road, managed by local men, in the interest of local people. This profession was only skin deep, for no organization ever knifed Grand Rapids so continuously and unmerci- fully as the G. R. & I. It demanded $100,000 for locating the carshops here —and never paid the bonds. It de- liberately stole several streets without leave or license. It opposed every ef- fort we ever made to secure lower rates, better service and concessions which every other railroad corporation was willing to accord us. It debauch- ed our legislators and common councils by money bribes and railway passes. It “owned” the prosecuting officers of nearly every county in Western Michi- gan by a pernicious system so-called “retainers” ~ and “controlled” many - MICHIGAN TRADESMAN judges through a species of subsides which might be given a still stronger name. All these evils are now, of course, a thing of the past, but the cloven hoof of the Pennsylvania Rail- road is still. in evidence whenever Grand Rapids asks for any remedy at the hands of the railways which serve this market. Under existing Grand Rapids would be about as well off without its Pennsylvania connection as it is with it. Its train service is so meager as to be of little service to the people along the line. Business men rely almost wholly on busses and freight trucks to transport themselves and their freight, because of the un- certainy and irregularity of the service rendered by the railroad. No through car is maintained on the day train be- tween Grand Rapids and Cincinnati. Traverse City has but one train a day on the branch from Walton and that is a mixed train which seldom makes the twenty-six miles between Walton and Traverse City in less than two hours. Traveling men report that they are frequently three hours in navigat- ing the branch. Every foot of land which can be spared is being sold and the proceeds sent to Pittsburgh. Rest rooms in the depots are permitted to get in.a deplorable condition. In short, the road and its management are a dis- grace to the city and State and a stand- ing reproach on the greatest and rich- est railway system in the United States. Of course, the dilapidated old Grand Trunk never granted a concession or went out of its way to confer a favor on any market unless forced to do so in order to secure new business or re- tain business already handled by the road. It seldom pays a claim until sued or threatened with suit. Its pas- senger trains carry few passengers nowadays and no local citizen ever thinks of using the road if he can cover his objective by any other route. Fifty years ago the Lake Shore (now New York Central Lines) was repre- sented in Grand Rapids by Dick Ab- bott, a man of commanding force and great affability. He controlled a large amount of business by reason of his delightful..personality and _ persistent resourcefyjness. Since the death of, Mr. Abbott the local agents have been men of mitager ability, small acquaint- ance and no authority. Shippers have found it very difficult to secure the ad- justment of claims under such circum- stances. With both passenger and freight depots remote from the busi- ness center of the city, the road has. gone on the theory of absorbing every- thing in sight and giving as little in. return as possible. conditions, During the regime of James B.: Mulliken, the D., L. & N. and C. & W. M. were not particularly friendly . to Grand Rapids, but with the advent of Charles M. Heald and associates Grand Rapids was given every conces- sion within reason, even after the ex- ecutive offices were removed from Grand Rapids to Detroit. The same is true under the administration of Presi- dent Alfred, who has always dealt, fairly—and generously—with the ship-? pers of this market. Both Mr. eae and Mr. Alfred have been prompt: to,! act on any suggestion our shippers made in the way of service betterment in consequence of which the Pere Mar- quette is to-day the most popular rail- way system in Western Michigan in the estimation of Grand Rapids people who realize what the P. M. has done for this market in a material way and the equitable attitude her officials maintain toward the Second City. E. A. Stowe. ee Might Check-up on Sales Tactics. Not the least important feature of retail planning for the year should be closer analysis of the personal contact consumers and the store’s sales people. Particular mention was made of the pressure to buy which many sales clerks exert on a customer. between While this may prove successful with 15 some patrons, it annoys and drives others away. The suggestion was made that higher executives might well spend more time on the sales floor checking up with a view to improve- ment. a Some Interest in Nose Veils. A growing amount of interest in nose veils is being shown and import ers and manufacturers are hopeful for a real revival of interest in this mer nose veil has been leading chandise. The sponsored by several of the couturiers abroad and the influence of this is expected to be a factor in the market. A type measures eight by twenty inches and is wanted mainly in black and brown. Whole- salers tell of a fair call for bridal and confirmation veils. leading INSURANCE COMPANY Calumet, Michigan FINNISH MUTUAL FIRE | Organized for Mutual Benefit Insures Select Mereantile, Church, School and Dwelling Risks Issues Michigan Standard Policy Charges Michigan Standard Rates Saved Members 40 to 68% for 33 Years No Membership Fee Charge For Further Information Address FINNISH MUTUAL FIRE INSURANCE CO. CALUMET, MICHIGAN Cc. N. BRISTOL FIRE - .308-10 Murray Building | Class Mutual Insurance Agency H. G. BUNDY “The Agency of Personal Service” INSPECTORS, AUDITORS, STATE AGENTS Representing The Hardware and Implement Mutuals— The Finnish Mutual —The Central Manufacturers’ Mutual and Associate Companies. Graded dividends ot 20 to 50% on all policies accord- ing to the class of business at risk. AUTOMOBILE - A. T. MONSON PLATE GLASS Grand Rapids, Mich. 16 THE HOME OWNED STORE. How It Can Increase and Retain Its Business.* I am deeply conscious of the honor conferred upon me when I am permit- ted to appear before you this afternoon. It augurs well for the success of this conference to find so many present at the first session. The object and mission of this con- ference is fully comprehended and aptly epitomized in the caption under which all announcements were made. “Better Merchandising Conference.” That tells it al. Better buying. better advertising, better selling, better ac- counting; in short, everything that tends to transform us from oldtime storekeepers into present day mer- chants will be taken up in due time at this convention. The subject which has been assigned to me, “How the Home Owned Store Can Increase Business” is a broad sub- ject and may be discussed from various angles. It may not be answered by merely showing the way to increased sales. It is just as fallacious and wrong to strive to increase sales at any cost, regardless of consequences to the fu- ture welfare of your business, as it is to be indifferent or bind to a marked falling off in your sales. Increased business must be built upon a firm foundation, if it is to endure. It is cumulative and, so to speak, grows up into a permanent structure. Moreover, when there is a large volume of trade extant, when times are prosperous and people spend money freely, it is a com- paratively simple matter to sell goods; however, when the opposite is true, it becomes more difficult to sell goods and still more so to do so at a net profit. We will not waste time in discussing at length the status and trend as it is to-day, but merely quote what has been said by men of authority about condi- tions as they exist to-day. ‘“Profitless Prosperity”, B. C. Forbes calls it. Merle Thorp in Nations’ Business De- cember issue, says, “The business man of to-day has to run like the devil to stay where he is.” Running a business successful y to- day is no sinecure, that much seems certain. Still there is going to be business and some one is going to get it. Suppose we elect to be among those who get this business, is there any chance for us to succeed and what must we do to be successful? Again we quote Mr. B. C. Forbes: “Imagination without knowledge, train- ing and experience is like lightning, uncontrolled electricity liable to do damage. To succeed wed work-power to will-power.” Roger Babson says: “The ind‘vidual merchant has this advantage he may add heart-power to horse-power.” One could go on for an hour reciting epigrams which indicate that the econ- omist is optimistic on the future of the Home Owned Store. Why, then, are we apprehensive regarding the future of the individually owned store? Sup- pose we take up briefly each major : *Paper read at Better Business Exposi- tion at Detroit by Charles C. Christenson, of Saginaw. MICHIGAN TRADESMAN step in retailing merchandise and ana- lize it: To begin with, we must own mer- chandise on a par with other retail establishments. Most of the goods we sell come to us through the whole- saler. It is, therefore, his funeral as well as ours if we do not succeed. Close co-operation between who’esaler and retailer will be necessary if the Home Owned Store is going to succeed and increase its business. I am concerned only with the part the retailer plays in this increase in business, but whole- salers there must be or the supply of 75 per cent. of our merchandise will automatically be cut off. Therefore, strange as it may seem, we are as much concerned about keeping in busi- ness the wholesaler as the who'esaler is concerned about doing likewise for us. The retailer cannot buy all of his goods from the manufacturer, there- fore, unless the manufacturer has to offer a better price, better service or more convenient terms, do not be car- ried off your feet by the mere an- nouncement that a manufacturer or producer is willing to serve you direct. If we are going to survive we must be loyal to the wholesaler who has proven to us that he has our interest at heart. Capitalize this interest by paying him promptly and observing his terms. Do not deduct unearned discounts. Also accord the same courtesies to the trav- eling man, the road representative of the wholesaler, as you do to your cus- tomers. Make the most of his visits by profiting by his suggestions. Con- serve his time and your own by being quick on the trigger. Say yes or no with conviction. Keep posted as to the values and quality of goods. Do not haggle over prices from force of habit, but become proficient as a judge of merchandise. When you say, “That is too high,” know that it is so. Acquire the repu- tation of being a merchant by doing your buying with celerity and speed. You cannot spend too much time buy- ing because you are going to need a good share of it selling, as we shall soon see. ‘Someone has said, “If you don’t tell ’em, you can’t sell ’em.”” While that is a plat’tude there is none-the-less much meaning back of it. Babson says, “Stores do not advertise because they are big, but they are big because they advertise.” In order to continue to register an increase in business you must advertise. Fortunately this mat- ter of advertising will be gone into more fully by men who have mastered the art, so that we will merely touch upon the various mediums as an ad- junct and aid to increase business. Newspaper advertising is far ahead of any other single method, as it reaches many people quickly, is more largely read and digested than any other form of retail store advertising. Circulars are a good supplementary medium to newspaper advertising. The circulars and broadsides mailed out by manufacturers and wholesalers should be used to a much greater extent than they are by many men in business. In some localities fence signs have been used with good results. Do not neglect store arrangement and displays. February 22, 1928 LLL LLL LILLIA LLL LLL WoRDEN GROCER COMPANY The Prompt Shippers RECOMMEND Morton House COFFEE It Will Pay You To Do This WORDEN GROCER COMPANY Wholesalers for Fifty-nine Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver LLMMLLMAAM Adhd Add dd hb bbb ddd ddd ddd EETEEEEEZZZZXZZZZZZEZZZZEEE”’ ’ KILLA LALA LAL The Brand You Know by HART Wea Fancy Quality BRAND CANNED FOODS TRADE MARK Fruits Vegetables Look for the RED HEART On The Can W. R. ROACH & CO. General Offices Grand Rapids, Michigan Cee & & s « » é = < » February 22, 1928 MICHIGAN TRADESMAN 17 If the impression people gain upon entering your store is good, it is ad- vertising. Your show windows may be made an excellent means for drawing people into your store. Therefore, window trims of which we shall hear more later ate of tremendous value for ad- vertising purposes at a minimum of cost. High standards of practice are good If you guarantee your wares do not quibble about exchanging them if they are not. satisfactory. Leave nothing undone that will cement more securely the relations you and your trade. Make all your advertising direct. Quote prices. Mere publicity is not advertising in the full sense of the word. The kind of adver- tsing you do is also an important factor. Quality and service advertis- ing or mere cut price advertising, which shall we use? Dignified quality advertising, properly backed up with a good store policy, a liberal attitude in the matter of claims and exchange of goods are the greatest factors in building an increase that will endure. Present-day conception of business by the consumer is based so largely on price and specials that a live merchant must put a punch in his advertising by quoting low prices and playing up to the fact. Even though he cherishes the reputation of quality merchant, he must be careful not to create the impression that he is high priced. advertising. between reduction Put the cream of your time into the selling end of your business. Every- thing that you do in the conduct of your business is supplementary to sell-.. ing. You buy goods to sell, therefore your buying must be based upon what you may profitably sell. You adver- tise so that you may increase business, but always your advertising allowance must bear a proper relation to your Your window trims, your store displays, your lighting arrangement, your pricing of goods must all be done with a view toward selling. Salesmen and salesladies must be ostensibly salesmen and salesladies. Service must begin when the customer enteres the sales. door. The most important point in pro- moting sales at a profit is pricing. Pricing is an art and requires a great deal of study, but when once mastered, it is a weapon with which the Home “Owned Store can drive back all on- slaughts of competition and advance his own lines of attack. If individual retailers had given more thought and time to the science of pricing there would not be so many to-day whimper- ing and whining. If the merchant who does not believe this and who has never tried it will take up the matter of pricing, study it diligently and put it into practice in his establishment, he will be surprised to find at the end of six months what it has done for his sales column. There is so much to be said about pricing and marking goods that we might spend hours and hours on this one subject alone. As our time is limited we will stress a few of the main psychological points in proper pricing. Odd prices, much as they are held in contempt by many, are best to use in most lines of retail selling from over- coats to yeast cakes. An exceptionally low price on one article brings better results than merely nibbling off a few cents on many articles. Some lines of merchandise are magnified in value to the prospective purchaser, if bearing a high price. With the locality, style and preference chartge. What may be a good feature article in one town may not stir the slightest emotion in the minds of the citizens of another, Even in the same town there are various tastes, customers or appetites segre- cated in different section. Price cards are, when judiciously and liberally used, worth intrinsically their weight in gold. The mere dis- play of merchandise without the slight- est indication what the price may be is as ineffective as speaking in whispers in a boiler shop. Feature first one line then another. If an item does not sell at 25c, it may at 29c. If you are going into the art of pricing and price mark- ing, as well as price advertising in newspapers, circulars or dodgers, you must have conviction and nerve. Loss leaders are the strategy of the initiated by which the weak sister merchant is driven to despair, but by which cus- tomers are convinced that you _ sell cheap. The practice of selling some- thing popular at a loss makes a pro- found impression. With the exception of a few Home Owned Stores who do a strictly cash business, most of you extend some credit. “The only substitute for cash,’’ says an authority, “is good credit. The successful merchant must, so to speak, mould the paying habits of his trade. As the wholesaler may be blamed in over-extending of credit to his cus- tomer, so, too, we may blame the re- tailer at times for his own loss through failure to collect. In extending credit to a new applicant for same, care should be exercised to give credit only to those who are ertitled to it. If your community is large enough to support one, by all means establish a credit rating bureau for the clearing of credit and establishing a credit rating file for the purpose of listing the names and paying habits of every family and individual in your town. If there is such an organization in your locality, by all means subscribe to it. The dividends which accrue by preventing losses from such a membership are more than enough to cover such cost and leave a snug balance in your favor. A retail merchant credit bureau does not only prevent loss by giving you the correct standing of every applicant for credit before you risk anything, but it encourages those who would be careless about paying their bills to be more circumspect. If there are actual deadbeats among your citizens the fact is quickly discovered and the offender is cut off from further credit by all members or forced to mend his ways. In extending credit use judgment and care, especially among the class of workers whose income is limited. Do not allow the pyramiding of bills, without good reason for so doing. There is nothing more to be desired than a good credit business in retailing ee How Much Will You Pay Mr. Mistakes — Mr. Carelessness Mr. Temptation—Mr. Indifference Mr. Lack of Information for the work they will do in your store in 1928? An easy question to ask. An impossible one to answer. Their charges are high. They take their pay from net profit before you get yours. They work in every business that gives them a foothold. They help to lose money in making change, waste merchandise, tempt employees. They lead to wrong decisions and do their best to ruin any business. You could discharge them—drive them from your business as thousands of merchants have done. The National Cash Register system that would put them out and keep them out would cost far less than you pay these fellows in one year. The National Cash Register Company A. J. CRON, Sales Agent 66 Ottawa Ave., N. W. Grand Rapids, Mich. SCHUST’S LINE MEANS -— More Sales Bigger ‘Turnover Larger Profits, and Satisfied Customers This Display Increases Sales THE SCHUST COMPANY - “ALL OVER MICHIGAN” DISTRIBUTING POINTS Grand Rapids Lansing _ Detroit Saginaw £OU 18 merchandise. No doubt the argument stands, there is nothing which equals cash in hand. Buy for cash, sell for cash, know just where you stand at the end of each day. Lock up your store at night; go home without a care until the morrow. Sounds fine. In any large city or community there is room for a certain proportion of all the business extant of strictly cash stores, but when we investigate closely we find that the potential volume procur- able by cash only stores contrasts un- MICHIGAN TRADESMAN favorably with cash and credit estab- lishments. Finally, as a Home Owned Store keeper, make the most of your person- al contact with your trade. Move among them on sales days, wait upon them, be concerned about them being properly served, help them buy, give them hints in. making their selections, make yourself and your store so in- dispensable that your clientele will be wedded to your way of running a store. They will become so pleased with the atmosphere that pervades your entire establishment that they will much prefer to buy from you. Price will become a secondary consideration with them, and you will be so busy catering to their many wants you will be im- pervious to competition and have the profound satisfaction of being one of the successful business men whose business is increasing. 8 The shortest road to anywhere is the truth fitly spoken. February 22, 1928 Warns Against Former Employe. The F. & L. Label Co., of Chicago state that M. J. Gilkerson, who at one time was a salesman for the company, is taking orders for merchandise, col- lecting a down payment and neglecting to forward these to the house. The company says that Mr. Gilkerson has been instructed to return his supplies and salesman’s equipment, but has noi done so. Complaints have been re- ceived from several firms which have had dealings with this man. Preliminary Circular Subject to Change $200,000 Stickley Brothers Company GRAND RAPIDS, MICH. Authorized $250,000—To Be Presently Issued $200,000 First Mortgage 6% Sinking Fund Gold Bonds Exempt from Michigan Personal Property Taxes Dated February 1, 1928 Due February 1, 1933 Coupon bonds in denominations of $1,000 and $500; payayble principal and interest (February ist and August Ist) at the Grand Rapids Trust Company, Grand Rapids, Mich., without deduction of the normal Federal income tax up to 2%. Bonds registerable as to principal. Redeemable on any interest date prior to maturity at 101 and accrued interest if redeemed on or before February 1, 1930, and thereafter at 10014 and accrued interest to date of redemption. GRAND RAPIDS TRUST CO., GRAND RAPIDS, MICHIGAN, TRUSTEE. Mr. Albert Stickley, President, summarizes from his letter to us as follows: HISTORY AND BUSINESS: Stickley Bros. Company, or its predecessors, has been successful manufacturers of Bed Room, Sun Room, Breakfast Room, and Living Room Fur- niture since 1892, their slogan, nationally known, being “Quaint Furniture Made by Stickley Bros.” Their recent line is the “‘Quaint Peasant’’ Furniture and em- bodies the features of the best Provincial and Peasant Fur- niture, particularly the Alsatian, Tyrolian and Basque. In addition to his general line, they are specializing in Hos- pital Furniture, having a permanent finish. A year-around market exists for their entire output. SECURITY: These bonds are a direct obligation of the Stickley Bros. Company and are secured, in opinion of counsel, by a first mortgage on its land, buildings, machinery and equipment. ASSETS: The net assets of the Company, after application of the proceeds from the sale of these bonds, have been ap- praised at approximately $794,475.00, or about $3,972.00 for each $1,000 bond of the issue to be presently outstand- ing. Net current assets are $489,895.00, or over two times All legal details pertaining to this issue are under the supervision of Travis, Merrick, Johnson & Judd. : Appraisals by the American Appraisal Company of Milwaukee, Wis. Messrs. Seidman & Seidman, Certified Public Accountants. the principal amount of these bonds. Physical assets of the Company have been appraised as of January 14, 1928, by the American Appraisal Company at $505,500.00. EARNINGS: Average annual earnings available for bond interest as certified by Seidman & Seidman, Certified Public Accountants, for six years and eleven months ended No- vember 30, 1927, after depreciation but before Federal taxes and interest on current indebtedness, and after elim- ination of non-recurring charges, were $104,489.00, or ap- proximately 8.7 times interest requirements on these bonds. SINKING FUND: The mortgage securing these bonds pro- vides for a sinking fund into which the Company will pay quarterly beginning February 1, 1929, the sum of not less than $7,500.00, or a total of $30,000.00 per annum. PURPOSE: The proceeds of this issue will be used to reimburse the Company for capital expenditures and for additional working capital. MANAGEMENT: Mr. Albert Stickley, long identified in the Furniture industry and particularly in the management of this Company, will continue in active charge. No change in the officers of the Company is under consideration. The books of the Company were audited by We offer these bonds for delivery when, as and if issued and received by us, subject to prior sale and approval of proceedings by our counsel. Price 100 and Accrued Interest, to Yield 6% GRAND RAPIDS NATIONAL CO. Grand Rapids, Michigan Affiliated with Grand Rapids National Bank GRAND RAPIDS TRUST CoO. Grand Rapids, Michigan This information and these statistics, while not guaranteed, have been taken from sources believed to be reliable. 4 * ~ February 22, 1928 DRY GOODS Michigan Retail Dry Goods Association. President—A. K. Frandsen, Hastings. First Vice-President —J. H. Lourim, Jackson. Second Vice-President —-F. H. Nissly, Ypsilanti. Secretary-Treasurer—D. W. Robinson, Alma. Manager—Jason E. Hammond, Lansing. Heartfelt Sympathy To Mr. Christian. Lansing, Feb. 21—After two or three vears of declining health, Mrs. D. M. Christian, of Owosso, the wife of the first President of this Association and one who has many times graced the conventions and group meetings of our Association, passed away peaceably at her home in Owosso. Mr. Christian and family have the sympathy and re- spect of all who know him. Many floral offerings and tributes of respect were received from friends all over the country. Mr. Christian was very much gratified with the expressions of sym- pathy which he received from the lead- ing dry goods men and women of Michigan. Our sympathy goes out to him in his hour of bereavement. ‘With a few Michigan dry goods merchants we attended the meeting of the Interstate Merchants Council in Chicago last week and enjoyed a very interesting and instructive program. The Illinois clothiers were in session at the same time at the Hotel Sherman and we were told by the wholesalers that the sales to merchants from all over the Middle West was very satis- factory, indeed. This week we will attend the Better Merchandising Conference in Detroit and finish up the reservations for mer- chandise booths for the convention of the Michigan Retail Dry Goods As- sociation, which will be held in Lansing Hotel Olds, March 13, 14 and 15. We are not going to say anything unfavorable regarding the programs of the other spring conventions, but a careful comparison reveals that the program we will submit will be as at- tractive as those held in the larger cities above mentioned. It is a noteworthy fact that of the eleven Board ofvGovernors of the De- troit Better Merchandising Conference, six of them are members of the Michi- gan Retail Dry Goods Association and have been giving much of their time and attention to assist in making the Detroit conference a success. We are glad that the men trained in our group meetings and conventions can be thus made useful and, in turn, we believe that the Detroit Better Merchandising Conference will be beneficial to the members of the Michi- gan Retail Dry Goods Association. Watch your mail now for announce- ments regarding our convention and whatever you do mark your calendar for an appearance in Lansing on the dates cf our convention, March 13, 14 afid 15. Jason Hammond, Mer. Mich. Retail Dry Goods Ass'n. >>> Girdles For the New Silhouette. In the new dresses that designers are just beginning to show the one- piece silhouette appears to dominate in both afternoon and evening models. This silhouette as a rule favors the semi-fitted bodices and very often the slightly raised waist line, making tt, all in all a very difficult style for those who go uncorseted. But corsetiers have been quick to catch on, and there is now in the shops a wide range of corsets ready to fit the needs of all. In addition to new trends in cor- set designs, materials are playing an important part. The finest and sheer- est materials are now introduced in sets for dancing, and in combinations and girdles. Silks and crepes, as well as heavy satin and brocades, are also MICHIGAN TRADESMAN used in models for both slim and stout figures. Colors are confined to the pastel shades of rose, coral, apricot and green, as well as, of course, flesh pink. Garter girdles are no longer con- fined to the simple negtigee types that were nothing more than a wide band or belt about the waistline. They are now made with elastic side sections connecting short front and back panels. The styles include tailored and sports models, as well as very fancy ones for evening. The first two are made with satin, brocade, crepe and poplin panels, while the others have a great deal of lace, net and ribbon, either forming parts of or again making the entire panels. Among the step-ins and girdles there is quite a bit of difference in the lengths, which range from ten to fourteen inches. There is equal demand so far for both the side-hooked models and those which are either to be pulled on over the head or stepped into. In both these garments there is wide latitude in the use of materials. The fabric panels for back and front is favored by many designers in the be- lief that elastic sections are apt to pull out of shape on some figures. Others, however, maintain that a good woven or knitted elastic makes the best type of supporting undergarment. In both styles the snugly fitting waistline in back is to be seen and is used to give the figure a smooth and_ graceful ine.—N. Y. Times. » ——_+-.+__ Linen Importers Are Puzzled. Linen importers are at a loss to un- derstand the apathy with which many retailers continue to regard household goods. The merchandise cannot be duplicated in the primary markets within 20 per cent. of the prices at which it may now be bought in New York, and retailers apparently under- stand this. Yet the call for the goods is hardly more than fair. Importers are especially puzzled at the lack of business because of the apparent suc- cess retailers had with their January white sales. Wholesale stocks of house- hold linens here are not large. Even a fairly active demand, if sustained for a few weeks, would very largely ex- haust them. In that event, it was said yesterday, general advances would be inevitable. ——_2 2. Resort Demand Presages Styles. General popularity for white and natural reptile effects in women’s bet- ter grade footwear this Spring and Summer is presaged by the extent they are now selling for Winter resort wear. Antelope, in combination with kid or calf, also promises well for the same reason, as do gunmetal and several shades of beige in kid. Particular at- tention is being paid to heels by “smart” women at the resorts, accord- ing to reports received here, and low- heeled shoes for morning wear and watching sports are frequently seen. Much attention is being given to the types of hosiery worn with them. Es- pecially favored for wear with low- heeled oxfords are shadow “clocks” on medium-weight silk hose. —~+->____ Nine-tenths of good management is using horse sense. Combinations in Demand. In discussing the corset situation, one manufacturer states that although there has been no decrease in the sale of combinations, there is a decided in- crease noted in the girdle lines. Other firms refuse to admit this swing from the combination to the girdle, par- ticularly in the cheaper and medium priced lines. One fact, however, ap- pears to hold true throughout the in- dustry. in both day and evening models are in constant demand. These are priced from $150 to $250 per dozen. The girdles shown for the coming season are made with more material than heretofore and are priced from $12 per dozen upward. The expensive combinations ———_»>-+>____ Pacific to Guarantee Sheets. Effective April 2, the wear of every “Pacific”? and “Truth” sheet sold by Pacific Mills will be guaranteed. The former brand will be warranted to give at least three years’ satisfactory private household wear and the latter will be guaranteed for at least two years’ simi- lar usage. The guarantee provides free replacement of any sheet of either brand that does not give satisfaction on this basis. The plan is understood to be the first of its kind, and in an- nouncing it yesterday Treasurer Ed- win Farnham Green said that its adoption will contribute to the “trading up” movement that is being recognized by trade leaders as the solution of numerous business problems. ——_»+.—_____ New Evening Gowns Offered. The new Spring chiffon evening gowns for the younger woman and miss are made up in new back treat- ments. They include the fishtail trains touching the floor and the bustle ef- fects. Both were outstanding in the late Winter models in the better grade of merchandise but are now in demand in all grades. are looped and achieve a new the dresses remain plain, with neck- lines irregular and short skirts show- ing a great deal of circular tier and godet treatment. Solid colors and prints are selling equally well, with Large bows and sashes tied in the back to silhouette. Fronts of emphasis on the violet shades. —__++.—____ Furnishings Still Lead Turnover. The consumer demand for men’s furnishings continues to be the feature of the turnover of masculine apparel. Novelty and staple broadcloth shirts and neckwear have been the leading Sales of this merchandise this have provided the wholesale items. month 19 markets with re-orders a shade better than this time last year. Retailers are their clearances of suits and overcoats. Results of these events have not been satisfactory and fast winding up indications are that the offerings of new Spring merchandise will be made early to provide stimulation. ——_»~7+<_ - Studying New Uses For Products. Not the least important phase of the efforts of manufacturers in many lines to develop additional markets is the attention they are centering on new uses for their products. Items, for ex- ample, which have traditionally been confined to men’s uses are now being studied with a view to popularizing them with the fair sex. In other in- stances items which have been used for a single purpose in the past are being tried out and offered for other uses. All of this means, where the product is adaptable, that the potential number of customers is increased many times and sales grow where none existed before. + ~_ Statistics For Glass Trade. Reports indicate that the proposed plan for organization of a statistical bureau for the glass trade has been favorably received and definite develop- ments looking to approval of the project are expected at the meeting of Eastern distributors this week. It is rumored that one for the separate organizations, manufacturers and the other for the jobbers, are under con- Production at flat factories was at nearly capacity rate for the week. sideration. glass The window glass situa- tion was quiet. ++ Handkerchief Lines Ready. Although most of the handkerchief houses are ready to show their new lines buyers appear to be late in or- dering new merchandise. —___ The Beef Round. The beef round is a very valuable part of the carcass and comprises near- ly twenty-five per cent. of it when cut with the top sirloin on, making what may be termed a full cut round. This round may be divided into five parts, the divisions being named the top round, the bottom round, the rump, the shin, and the top sirloin. The shin is in very good demand for soup, especial- ly, during the colder weather. The meat is frequently removed from the bone and sold separately. In some cases the shin bone is bought by con- cerns who manufacture canned soups. This bone is especially good because it contains a good deal of marrow, and marrow is excellent for soup. The top sirloin may be used in many ways and always gives good satisfaction, being quite a tender cut, very lean, except on the outside, where the fat of the flank is attached to it, and having no bone has very little waste. This cut may be used for oven roasts, pot roasts, stews, or any other way meat can be used. The top round is another cut that is quite lean, has little bone, and is fairly tender. It may be used for steaks and is recognized for its flavor and juicy qualities. It comes from the inside of the round and, like all inside cuts, is more tender than the parts closest to the hide. It is excellent for pot roasting, boiling stewing, ham- burger steak, and may be oven roasted, though this method is not especially recommended. It will be found that best results from this cut will come from cooking with slow, moist heat, unless finely chopped as for hamburg- er steak. The bottom round is the cut that lies next to the hide in the live animal. It is used extensively for corned beef, pot roasts, boiling beef, hamburger steak, stews, and similar purposes. In some sections the bottom and top round are sliced together for steaks, but unless the consumers like steak that is a little tough it is far bet- ter to get it from other sections of the carcass. When made into corned beef it is sliced across the grain and being prepared by a slow cooking process will be found reasonably tender. The flavor is pretty apt to be good. The rump is the section surrounding the tail bone and possesses some of the characteristics of the bottom round and the top round. It possesses consider- able bone, is fairly fat, but is very good for corning or slow, moist cooking. Consumers will profit through becom- ing better acquainted with rounds of beef. > e —___- Hides, Pelts and Furs. Cared, Now bs 19 @ured. INO. 2 18 Caliskin, Green; No. too 25 Calfskin, Groen, No, 2 22000 2316 Caliskin, Cured, No, to. 26 Caltekin, Cured, No. 2 00 2414 TROPSG. ING Po oe 6.00 Eforse, (NG) 2 5.00 Pelts. TE 50@1.25 Sheartinges 2 25@1.00 Wool. Unwashed, medium = o3. 0 @33 Unwashed, rejects —... @25 Unwashed, fine [2.0000 @30 Fox. INO. 2 Barce: oo $15.00 INO. 1: Medium 23 12.00 ING. 1 Siar 2 10.00 Skunk Ne $2.00 DS (0 eG ee ee alee Cv 1.50 ING a 1.00 NG. 4 -50 ———_»2- 2 The foolish motorist tries to make his greatest speed on the sharpest curves: Automatic 4451 WHOLESALE FIELD SEE Distributors of PINE TREE Brand ALFRED J. BROWN SEED COMPANY 25-29 Campau Ave., N. W. GRAND Rapips, MiIcHIiGANn VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruits and Vegetables Now Offering: Cranberries, Bagas, Sweet Potatoes, “VinkeBrand” Mich. Onions, Oranges, Bananas, etc. CANDY EGGS CHOCOLATE TOYS COTTON TOYS BASKETS Get Your order in NOW before the line is broken. EASTER SUNDAY APRIL 8 NATIONAL CANDY CO., Inc. PUTNAM FACTORY GRAND RAPIDS, MICHIGAN Investment Bankers GRAND RAPIDS Grand Rapids National Bank Building Phone 4212 Detroit 2056 Buhl Bullding Chicago First National Bank Building Fenton Davis & Boyle MR. STOWE Says: We are on the square. So will you after you have used our Collection Service. Only one small service charge. No extra commissions, Attorneys fees, List- ing fees or any other extras. References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or this paper, or the Michigan Retail Dry Goods Association. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City. a mens THE TOLEDO PLATE & WINDOW GLASS COMPANY MIRRORS—ART GLASS—DRESSER TOPS—AUTOMOBILE—SHOW CASE GLASS All Kinds of Glass for Building Purposes 501-511 Ionia Avenue., S. W. Grand Rapids, Michigan February 22, 1928 22 MICHIGAN TRADESMAN HARDWARE in stock and the Jocation of each ar- Michigan Retail Hardware Association. ticle. Having the goods and _ not President—Herman Dignan, Owosso. Vice-Pres.—Warren A. Slack, Bad Axe. Secretary—A. J. Seott, Marine City. Treasurer—Wiliam Moore, Detroit. Watch the Leaks in the Hardware Business. The modern hardware merchant fully realizes that he cannot conduct his business now as his predecessor did twenty-five years ago. Business meth- ods are rapidly changing with the growth and expansion of the country. Rapid transportation, modern inven- tion, the more frequent shifting of population, and new ideas generally, all have a bearing on the business situation. While expenses of conduct- ing business have been gradually creep- ing up, profits are on many lines being cut by keener competition. It behooves every wideawake hard- ware dealer to look well to the man- agement of his business, in order to eliminate all the little leaks which have a tendency to reduce profits. There are many little leaks against which the hardware dealer should par- ticularly guard. He must, among other things, keep his stock in good shape and protect himself from losses occasioned by carelessness in handling stock. Take, for instance, the display and care of all such goods as razors, scis- sors, pocket knives, hand saws, car- penter’s squares dnd similar articles. These goods should be properly ar- ranged so as to enable you to serve your customer with as little handling as possible, because it is often found when putting them away again that the perspiration from the buyer’s hands has left its imprint on these goods, and if not given immediate attention you will find when serving another cus- tomer that some article is a trifle rusty or soiled. Care should also be taken with goods shown in the window. Some lines are apt to be affected by hot sun in sum- mer or by extreme cold in winter. This point should be considered in arrang- ing your window trims. The average hardware doubtless recall numerous instances of dealer will goods being damaged in this way. Case carvers, carpet sweepers, fishing tackle and other articles placed in the win- dow during the summer months will, when taken out, be found to have the linings in carver cases faded, the paint of the carpet sweepers blistered, and the fishing tackle with no life in it so that it is practically useless. Then, in the winter, cross-cut saws, axes, hockey skates, silverware, etc., will become rusty or lose their brightness if the best of care is not taken to prevent damage. Money is also lost having al! goods properly marked so every year by not that every salesman in the store will know exactly what an article is worth without looking up invoices and en- quiring the price while the customer is impatiently waiting to be served. Such incidents give the customer a bad im- pression of your methods of doing business. Another problem confronting the re- tailer is to have all his salespeople ac- curately posted in regard to the goods knowing where to find them occasions loss in several ways. Sales are lost and customers antagonized because you can’t find some article when it is called for. Then, again, you jump at the con- clusion that the article is out of stock, put in a re-order, and discover, too late, that you have plenty of the goods hid- den away in some obscure corner—and meanwhile you have overbought. Many sales are lost every year through seasonable goods not being brought to the front and properly dis- played where customers will be sure to see them. Seeing the goods is the most effective reminder to most peo- ple that they are in season. The large department stores strongly feature goods when they are in season; and this is one place where the hardware dealer can profitably copy department store methods. Here is a striking instance of one of these leaks furnished by an experienced hardware dealer: “One day last spring I noticed a store window displaying, along with several other accessories, some cans and bottles of stope pipe enamel and polishes. The sun had apparently been shining on the window for some days, with the result that the corks had come out of a couple of the bottles and the contents had run out on the bottom of the window and had reached some paper-hangers’ brushes that were also on display. In addit'on to losing the contents of the bottles, the dealer had also two damaged brushes left on his hands.” When paint specialties are frequent- ly displayed it is a good plan to see that the awnings or blinds are adjust- ed at certain hours of the day to pro- tect the goods from the rays of the sun. In addition to the damage done to the contents of bottles and cans, it often happens that labels become faded and discolored by too much ex- posure, giving the goods a shop-worn appearance. It is one thing to mark goods at a certain price which should show a neat profit at the end of the year; but it is often quite another thing to cash in on that basis. Too many stores carry over from year to year a large per- centage of stock that becomes out of date, shop-worn or damaged in some slight manner. Clearance sales should be held twice a year, mid-winter and midsummer. A clearance sale at the end of each sea- son might be even better. Do not for- get that space on the shelves is cost- ing money every day; as does interest on investment. Keep the goods moy- ing. Turn your money over often, frequent turnovers mean successful merchandising. Many wide-awake merchants make it a standing rule not to carry over seasonable goods. Clear- ance sales of such lines mean cash in hand; and in many department stores the cash discounts make up the larg- est part of the profits. Ready money makes cash discounts possible. Carelessness in buying is responsible for many serious leaks. The mail or- der houses are keen buyers—get all the cash discounts, ship many of their goods direct from the factory and. WE A NOW COMPLETE CARRY STOCK OF HEATH & MILLIGAN DEPENDABLE PAINTS AND VARNISHES fostes Stevens&Co, Founded 1837 GRAND RAPIDS 61-63 Commerce Ave., S.W. MICHIGAN WHOLESALE HARDWARE THE BEST THREE AMSTERDAM BROOMS PRIZE Wute Swan GoldeBond AMSTERDAM BROOM COMPANY 41-55 Brookside Avenue, Amsterdam, N. Y. NEW AND USED STORE FIXTURES Show cases, wall cases, restaurant supplies, scales, cash registers, and office furniture. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. N. FREEMAN, Mgr. Call 67143 or write BROWN &SEHLER COMPANY Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware. Sporting Goods and Fishing Tackle ine “ + February 22, 1928 MICHIGAN TRADESMAN 23 thereby save handling, buy in large quantities and get this additional dis- count. In the retail hardware business it is not always practical to apply such methods in ittoto. Quantity buying is often dangerous to the retail hardware dealer. But careful buying, based on intimate knowledge of your goods and your customers, is essential. Many a merchant who is scrupulous- ly ‘honest and straightforward in his dealings with others is dishonest with himself. Many a retailer who would scorn to beat another man out of a penny beats himself out of many dol- lars every business day of the year. Some beat themselves by being too liberal in their offers. Thus, when the parcel post first came into general use, a Minnesota variety man advertised that he was taking advantage of the parcel post and invited his customers to order by mail or telephone. He agreed to pay the postage on any 50 cent purchase made in his store. In this he was absolutely on the wrong track. For instance, if a customer purchased 50 cents worth of enameled ware, 50 cents worth of heavy table tumblers or 50 cents worth of cups and saucers, the postage would in most cases considerably have exceeded the profit. Evidently the dealer in his eagerness to oblige his customers and get some good advertising volunteered to do a thing that was likely to make business unprofitable. Such offers should be carefully weighed before they are made. That is better than waiting for actual costly experience to demonstrate a mistake. The dealer should keep away from wrong weights. This perhaps is one of the most common methods whereby the merchant beats himself out of money. Most merchants are very care- ful that their scales should be so fixed that they will not register short weight. But too many are careless when it comes to insuring right weight and no more. In a Western state an inspector of weights and measures condemned 353 scales in one month. Of these fully 75 per cent. were condemned, not be- cause they were short weight, but be- cause they gave overweight. The in- cident indicates that most merchants with’ faulty scales are cheating them- selves rather than their customers. But even where the scales are cor- rect, the too generous merchant forms a habit of giving overweight. It is easy to drop a few extra nails on top of the exact pound; or to add a little extra to a definite amount of some other commodity. Yet the dealer’s profit is reduced in proportion to the excess weight. I have known frequent instances where gossip in the store and out of it drove trade away. A prominent woman in an Ohio town was seen one day getting off a train with a lot of packages she had purchased in Cleve- land. “Why don’t you buy right here in town?” asked a neighbor. The wo- man’s answer was too lengthy to quote in full; but the gist of it was that she was driven to shop elsewhere by the busybody clerks in the home stores who had too much to say when she was in the store and after she went out. She simply got tired of having her personal affairs discussed so freely. What she particularly resented was the widespread gossip about her daughter’s impending marriage. She went to one of the leading dry goods stores in her town and purchased a number of ar- ticles. The too smart clerks jumped at the conclusion that the goods were part of the bride’s trousseau. Within a few days the news was spread all over town that the girl was to be mar- ried on a certain date. Wasn’t she already buying her clothes? “T feel,” concluded the woman, re- sentfully, “that what I buy and why I purchase it is a confidential matter be- twixt myself and the clerk. It should not be broadcasted.” Is it sound business ethics, anyway, for a salesman to spread abroad the’ details of any individual’s purchases. That is a matter for young salespeople to consider very carefully. One of the biggest objections some women have to trading in a country town is that they cannot shop in an entirely impersonal way. The dealer in most cases knows the customer per- sonally and fails to hide his hurt feel- ings when she declines to buy. There should be absolutely no obligation on a customer’s part to buy anything un- less she is thoroughly satisfied with the article and its price. And the salesman should adopt the attitude, “We are glad to show you the goods whether you buy or not.” Let your customers shop in an en- tirely impersonal way. If you don't, they will dislike trading at your store. “T hate to go into Blank’s,” a woman once told me. “He so often hasn’t got just what I want, and I always feel mean if I don’t buy what he shows me.” Some dealers beat themselves out of money by keeping smart alec clerks. A prominent citizen of a Western town went into a store. He has plenty of money and always pays for what he gets. His trade is worth something to any dealer who can get it and this particular merchant had been anxious to land the man’s business. As bad luck would have it the customer asked a too smart clerk if the store kept a certain article. “No,” retorted the bright clerk, “we don’t keep it, we sell it.” “Not to me,” snorted the customer: and stamped out. Wideawake clerks are an asset; but the too smart kind are often very ex- pensive. Victor Lauriston. —_——_2~+-__ Hat Firm Adopts Machine. One of the high class millinery houses has put in anew machine blocking department to take care of tailored and sport hat orders. It is pointed out that copies of imported models must be on hand so early that it is impossible to keep up with the demand when the hats are hand block- ed. In addition, it is possible at the same time to incorporate all the style features. This machine system of blocking, it is expected, will also be used for straw hats. Hats that usually wholesaled for $18 each are now being sold for $10 under this new arrange- ment. ——_.--____ Don’t join a “misery club.” BIXBY OFFICE SUPPLY COMPANY GRAND RAPIDS, MICHIGAN QUALITY RUSKS and COOKIES Grand Raplds, Mich. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN COCOA DROSTE’S CHOCOLATE Imported Canned Vegetables Brussel Sprouts and French Beans HARRY MEYER, Distributor 816-820 Logan St., S. E. GRAND RAPIDS, MICHIGAN TER MOLEN & HART SALAMANDERS for CONTRACTORS Successors to Foster Stevens Tin Shop, 59 Commerce Ave. GRAND RAPIDS, J. CLAUDE YOUDAN ATTORNEY AND COUNSELOR Special attention given creditors proceed- ings, compositions, receiverships, bank- ruptcy and corporate matters. Business Address: 433 Kelsey Office Building, GRAND RAPIDS, MICHIGAN MICHIGAN Expert Chemical Service Products Analyzed and Duplicated Process Developed and Improved Consultation and Research The Industrial Laboratories, Inc. 127 Commerce Ave. Phone 65497 Grand Rapids, Mich. Ship By Associated Truck GRAND RAPIDS, LANSING and DETROIT. Every Load Insured. Phone 55505 Long Distance Rates Are Surprisingly Low For Instance, After 8:30 P. M. You can call the following points and talk for THREE MINUTES for the rates shown. Rates to other points are proportionately reasonable. From Grand Rapids to: BALTIMORE, MD. __________ $1.20 BOSTON, MASS. __--_------- 1.65 BURBPPALEO N Y¥. 90 CHrcaco ti. ._._.__._... 45 CLEVELAND, OHIO _______- 65 DENVER COE... 2.00 Deer, MICH. ___... .50 PErIWe, MICH. 22 ao JACKSONVILLE, FLA. ____- 1.90 KALAMAZOO, MICH. __-_--- 35 LANSING, MICH. ________- ‘ae MARQUETTE, MICH. ___-_-_- 7 NEW ORLEANS, LA. ______- 1.90 New YOau NY... 1.40 PHILADELPHIA, PA. ____-_ 1.30 PIEreeUnGe, FA. _..._ 90 TORONTO, ONT, 85 The rates quoted above are Station-to-Station night rates; effective from 8:30 p. m. to 4:30 a. m. A Station-to-Station call is one that is made to a certain telephone, rather than to some person in particular. If you do not know the number of the distant telephone, give tthe operator the name and address and specify that you will talk with “anyone” who answers at the called telephone. Day rates, 4:30 a.m. to 7 p. m., and evening rates, 7 7. m. to 8:30 p. m., are higher than night rates. A Person-to-Person call, because more work xs involved, costs more than a Station-to-Station call. Person-to-Person call is the same at all hours. Additional rate information can ve secured by calling the Long Distance operator MICHIGAN BELL TELEPHONE Co. NIGHT STATION-TO-STATION RATE The rate ona 24 HOTEL DEPARTMENT How Politics and Hotels Look To Verbeck. Los Angeles, Feb. 17—-Some French savant or other has succeeded in pro- ducing a breed of mosquitoes without stingers. But what of it? It is not the sting of the mosquito that hurts. It is the anticipation of the sting, superinduced by the honk-honk of the critter which makes us miserable. A muffler to overcome this unpleasant feature of the contact, would be an ac- complishment worth talking about. It is said that in France a certain form of rail transportation costs six cents per mile, but the government gets two-thirds of the accumulation from such sources. Of course, this is another direct tax on the people, but the fact that it comes baek to the peo- ple helps some. In this land of the free and home of the brave, the direct taxation is in a like manner levied on the people, but instead of going to Uncle Sam helps to swell dividends. Now one Michigan municipality. on the initiative of a local ministerial brother-regulator, has decreed that bulletin boards advertising cigarettes must go. This is probably the begin- ning of a campaign to outlaw the use of tobacco, tea, coffee and mother’s brand of mince pies, the last of which Dr. Wiley says is more insidious than the former. After all, tobacco has re- deeming qualities. It keeps the moths out of carpets, kills ticks on sheep and keeps its users out of other forms of mischief. Who ever heard of a mur- der being committed by anyone suck- ing a sweet briar? It is the individual who hasn’t the small vices of earthly existence who has time to conceive crime as well as means to make others uncomfortable. Some Michigan judge is soon to de- cide as to whether ancient treaties negotiated with the Indians whereby they were to retain the older customs of providing themselves with food captured in the streams and forests are to be set aside for the benefit of that vast army of white Indians who at certain seasons of the year seine the trout streams and trap game, but who possess a voting solidarity. I notice that Charley Corpening, once much interested in Michigan ho- tel operation, and now one of the ac- tive managers of the Palmer House, Chicago, made a talk before the Grand Rapids charter of Greeters. He is just the individual to do such a thing, because he has always been one of the successful organizers in Greeterhood, and the Grand Rapids contingent is fortunate in having had a visit from him =. Greeterism is a good thing when backed up by enthusiasm. but I regret to state that in the past Grand Rapids charter has not shown a great deal of evidence of such enthusiasm, which is unfortunate for the organization and its individual members. In California Greeterism is at flow tide and growing stronger every day, because of the en- thusiasm of its membership. One thing should always be borne in mind and that is any organization which is not continually growing in numbers is on a rapid stride to oblivion, and this applies not only to hotel but every other society or association. Grand Rapids has the material for an influ- ential charter and it is up to the in- dividual member to see that it becomes and remains such. The Pere Marquette and Michigan Central railroads have abolished a re- duced round-trip rate between Grand Rapids and Detroit for the reason that the Grand Trunk complained about it. Showing a marvelous degree of sym- pathy existing between competitors, MICHIGAN TRADESMAN not strictly in keeping with Mr. Hoover’s interpretation of anti-trust legislation. The Adams Hotel, owned and oper- ated by Frank Karabetsos, is a new venture at Marquette. It has thirty rooms with new furniture and up-to- date hotel fixtures, and is handsomely decorated. If the house and senate can ever agree on the slightly different pro- posals between them for abolishing “lame ducks,” one piece of govern- mental machinery which has. been creaking for years might be adjusted for smoother operation in the future. It is common sense that legislators who have been repudiated by their con- stituents—and there are always some turned down at each election—should have no more to do with legislation. Lame ducks are deterred by no feeling of responsibility, and lame duck con- gresses—there is one every two years— are notorious for sins both of omission and commission. Though the disease has been recog- nized for years and its cure would have been easy at any time, it has been al- lowed to become chronic because of legislative inertia. At least that is the most charitable view one can take of it. It is not to be supposed, of course, that congressmen look forward with any pleasure to a time when nothing they say or do can be used against them. Many proposals have been made, most of which have more or less merit and any one of which would prove satisfactory to the people as a whole, but as it is a regulation which, once adopted, would have to stand the test o* many years, it is just as well to con- sder them carefully. The time for holding general elections, November, seems to be a satisfactory basic start- ing point. Then the convening of the National legislative bodies and the in- auguration of the President ought to come soon after New Years Day. The objection made against an early inaugural day seems to emanate from a few thin-blooded members who are fearful of catching cold in the open, especially if they have left their arctics back home, but there will still remain a few who will be willing to take the chance of such a possibility, if they may be permitted to play the major role. Then, again, there are some who wish to place a limit on congressional sessions. I would suggest a plan of paying a bonus of so much per diem for shortening these sessions. This would certainly prove an incentive, and the public would enjoy a measure of relief and contentment well worth pay- ing for. Also this would give repre- sentatives, especially in election years, an opportunity of catching up with their constituency and thereby save the Government and directly, the people, a burden of expense attributable to the franking system. With the additional great advantage of less legislation. Of course, some of those individuals who wax fat on the fuss, feathers and pageantry of a presidential inaugura- tion might not be altogether happy, but this is a contingency through which the Government might earn a not incon- siderable revenue, by holding the in- auguration under cover and charging an admission fee, which need not necessarily be a nominal one, even if the chief actor performed gratuitously. In the past I have told Congress a lot of things which they might do to their everlasting credit, but I must say they have, consistently, disregarded them. Why, only a short time ago I wrote a member of Congress, who is a good friend of mine, suggesting it was high time that prohibition legislation was enforced. That while I had never posed as an adherent of Volsteadian ideas, I agreed with Senator Borah that a law on the statute books should be February 22, 1928 “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop | CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. | CAFETERIA IN CONNECTION aT ‘Henry Smith FLORALCo., Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 Warm Friend Tavern Holland, Mich. 140 comfortable and clean rooms. Popular Dutch Grill with reasonable prices. Always a room for the Com- mercial traveler. E. L. LELAND, Mer. HOTEL GARY, IND. Holden operated 400 Rooms from $2. Everything modern. One of the best hotels in Indiana. Stop over night with us en route to Chicago. You will like it. Cc. L. HOLDEN, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventl- lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS, Manager NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private : Bath. turopean $1.50 and up per Day. RESTAURANT AND GRILL— cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GerorGE L. Crocker, Manager. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD.- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. HOTEL FAIRBAIRN Columbia at John R. Sts. Detroit 200 Rooms with Lavatory $1.50, $1.75, $2.00 100 Rooms with Lavatory and Toilet $2.25 100 Rooms with Private Bath $2.50, $3.00 Rates by the Week or Month “A HOME AWAY FROM HOME” Columbia Hotel KALAMAZOO Good Place To Tie To MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -i- 400 Baths RATES $2.50 and up per day. _ Four Flags Hotel Niles, Michigan 80 Rooms—50 Baths 30 Rooms with Private Toilets TERENCE M. CONNELL, Mgr. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon — aes Michigan (eeerseenneeenicnansenese emer February 22, 1928 enforced until such time as it was found inexpedient to do so, and the law was repealed. That instead of cutting down the revenues by reducing income taxes, Congress make large appropriations to be used in enforcing this particular type of legislation. This is what he wrote me: “You evidently do not realize what this would mean. In informal sessions of the ways and means committee, when appropriations have been touched upon, it has ‘been an almost unanimous con- clusion that instead of $18,000,000 con- templated in the present bill, at least $250,000,000 would be required, but who wants to face his constituents with such a record of expenditure charged against’him. I think I can say that not one member, no matter what his position might be on dry laws, would be willing te make such an ex- penditure.” Laverne Seass, who is owner and operator of Hotel Breitung, at Negau- nee, accompanied by his wife, has been making a tour of the West, particular- ly California, during the past month, and reports having had a most agree- able time. I am very glad of it, for these worthy people are among the most conscientious hotel operators I know of anywhere. Their hotel at Negaunee certainly is a credit to them- selves and their community, and their wonderful business is never seasonable —always good and their ministrations always satisfactory. Their hotel was built over forty years ago by Congress- man Breitung for-A. C. Seass, father of the present owner; is still one of the leading hotels of the Upper Penin- sula, having been improved from time to time and kept strictly up-to-date. Someone has discovered at last that there is too much book-keeping in ho- tel operation. Of course there is. It is one of the most expensive luxuries any hotel can indulge in. I know of one hotel, loaded to the guards with debts, which annually spent $12,000 for book-keepers and auditors, in order, I presume, to be able to break the de- pressing news to its stockholders. One- half of that amount would have been a Godsend to the stockholders, and one-fourth ample to prepare them for the worst. It is not the large organ- izations which make all the money. I know one (Michigan operator who cleans up handsome profits every year and spends exactly $75 a month to know just exactly what he is accomp- lishing. And some of the largest op- erators I know of would tear their shirts in order to accomplish what he is doing. I would be very glad if Michigan hotels could carry out a_ successful plan to utilize the snow and ice of the winter period in preparing grists for their mills. Out here in Los Angeles, where the minimum temperature for the season has been 47, most of the tourists are distinguishable by top- coats, furs and high shoes, and con- sider it a hardship to linger in the open. I am wondering how winter sports anywhere would make an appeal to them. Here is one told me at a hotel meet- ing here the other evening. Two men entered one of the principal cafeterias here, seemingly strangers to each other, but really working together. One selected a bowl of soup and received a check for a dime. The other came to the same table a few minutes later, bearing a tray, for which the check represented an investment of $2.80. During the meal they exchanged checks and the man with the full stomach proceeds to the cashier’s desk, laving down his check and a thin dime. The second man arises later. He glances at his enormous check, becomes highly indignant, summons the head waiter. What is it all about, he wants to know? What do they mean by MICHIGAN TRADESMAN handing him a check for that amount when all he had was a bowl of soup and a glass of water? The manager comes over. He ob- serves the empty soup bowl, and there is nothing for him to do but apologize, and get it settled for a dime. He realizes that the other man “trimmed” him, but what can he do about it? He cannot prove the two men were in cahoots. Reminding me of a story recently told me by a conductor. It is of one of those individuals who doesn’t like to pay his fare. The starting point for this little scheme must be from a sta- tion where passengers may get on a train without passing a ticket inspector. The slick one, waiting for a train, strikes up a conversation with some- one near him, about their destinations. He asks the other man to let him see his ticket. While he is examining it he makes a mark on it with a pencil, usually figures, that can be identified afterward. Say that he marked “235” on the other man’s ticket. He hands it back and boards the train, taking a seat where the other man’s ticket will be taken up first. Later, the conductor, having taken up this particular ticket, asks the slicker for his. The latter, indignantly, of course, replies that he has already given the conductor his ticket, in the smoker, or elsewhere. Naturally the conductor insists that he is mistaken, and offers the alternative of leaving the train or “digging up” the amount of the fare, but the cheat is insistent On an investigation. “You must have it in your pocket,” he says. “Look, I can tell it if I see it. I was eating breakfast this morn- ing and I marked down on it, absent- mindedly, the amount of money I spent on expense account yesterday. It was $2.35. Look and see if you haven't a ticket in your pocket with that amount scratched down on it with a pencil.” Whereupon the conductor looks through his collection of tickets, finds the one in controversy, apologizes for his error, and the dead-beat proceeds on his way. A short time ago the U. S. Supreme Court rendered a decision to the effect that it was the duty of anyone ap- proaching a railroad crossing to virtually “stop, look and listen,” and the fact that the engineer did or did not sound his whistle is not contrib- utory negligence. The other day listening in at the trial of a damage suit against a rail- road corporation, I was much interest- ed in the judge’s charge to the jury, which was this: “It is the duty of a traveler on a highway approaching a railway crossing to use ordinary ¢are in securing a time and place to stop, look and listen for coming trains. He should stop for the purpose of making such observations. It is his duty to use all his faculties, and it is not enough if he merely looks and listens, believing that the people in charge of any approaching train will ring the bell or blow the whistle.” In this particular instance the claim- ant was a passenger and not the driver of the car, but the court held it a case of contributory negligence in that the California law does not differentiate driver and passenger when it says “traveler.” Pentwater believes in keeping up with civilization’s march of progress, and in fact, getting ahead of it by pre- paring for the requirements of aviation, by securing a landing field, hangar and providing a beacon light for air navigators. Years ago, in the lumber days, Pentwater had a race-track and pulled off many a popular racing event. This race track will be the ‘basis for the said landing field. Every day, over the radio, residents of Los Angeles, are entertained by two members of the city police board, one speaking particularly on the sub- ject of traffic regulations; the other on general criminal matters, and each of them appealing to the public for its co-operation in helping to enforce the law or, rather, in preventing the neces- sity for its enforcement, by obedience thereto. In one particular talk, I was much impressed by the statement that in many instances crime was engendered in the family circle, or by respectable scions of society in their daily inter- course with the world. For instance, “white lies,” seemingly harmless, might make an impression on the youthful mind and result in a fruitful harvest, i. e.: “A mother takes her offspring aboard a street car, misrepresents to the con- ductor that he is under five, thereby Saving a stingy nickel, and impressing the practice of deceit upon the child.” “The family goes out for an auto ride, the father driving and hitting it up to 40 or 50 miles, in violation of traffic regulations, with the knowledge of the entire family. The traffic officer forces him to the curb preliminary to handing him a ticket, whereby both father and mother declare upon their sacred honor that their speed was only 25, the officer relenting, allows them to proceed, whereupon the head of the family gloats over his success in ‘put- ting one over’.” And the youngsters appear at Sun- day school regularly, attired in best bib and tucker, and in after years the public cannot understand the reason for increase in crime. Frank S. Verbeck. >_> Items From the Cloverland of Michi- gan. Sault Ste. Marie, Feb. 21—Major Lanphier, Commandant of Selfridge Field, paid us a visit Friday with fourteen army planes. They reached the Soo at 2:30 p. m., flying from Oscoda, making the trip in one hour and forty-five minutes. This was their first visit to the Soo. The Major was amazed at the prospects here for land- ing grounds, which he said was among the best in the United States, and was surprised that we had not advertised this more. “Tell the world and it will fly to you,” he said. The flyers were escorted to the New Ojibway Hotel, where a banquet was prepared in their honor. I. W. Malmberg has opened his new Home bakery on Ashmun street and is doing a good business, having all he can care for with the present help. He expects to increase his output as soon as possible. He js putting out all high-class baking and starts with a bright future. We see by the paper that the popula- tion of the Michigan State Prison at Jackson shows a 25 per cent. increase Jan. 1. This movement to the €ities continues. Mrs. W. Cochrane has re-opened her place of business at 900 E. Portage avenue, after having spent the summer at Brevort Lake, a summer resort near Moran. Mrs. Cochran will devote most of her time to home baking. Clark E. Williams, owner of the Soo-Newberry-Trout Lake stage line, which he operated for the past five years, died at his home here last Tuesday, following an attack of pneu- monia. He was well and favorably known throughout the country, but had been in ill health for the past year. He leaves to mourn his death a widow and three daughters. He was born at Green, Trumbull county, Ohio, Nov. I, 1860. He spent most of his life in the Upper Peninsula. He was a member of the Odd Fellows and Knights of Pythias at Rudyard. Interment was made here. Harvey Morris, city salesman for Swift & Co., is at Chicago, taking a salesman’s training course. He expects to be away two weeks. During his absence his place is being filled by 25 Glen Smart, traveling salesman for Swift & Co. : Keeping one’s nose to the grindstone often wears away the stiff upper lip. The Older Boys Conference will hold a three-day conference here, starting Friday. Over 500 boys will be enter- tained in private homes. An elabor- ate programme has been prepared and every effort will be made to give the visiting delegates a good time. S. J. Johnston, the well-known fish dealer at Brimley, was a business visitor here this week. He has started shipping fish in carlots to Chicago again. Ink can be removed from the table cloth much more easily before it is spilled than after. Dalton Gollinger has accepted a position as traveling salesman for the Tapert Specialty Co., covering the Soo line to Escanaba and the D., S. S. & A. to Marquette, with headquerters at the Soo. The Michigan League of Home Dailies will hold its next social meet- ing at the New Hotel Ojibway here in July. The Soo Co-operative Mercantile Association statement for the year 1927 showed a net worth of $140,693.06, which is an excellent showing. The sales at the beginning in 1913 were $34,531. They have been increasing each year. Last year they were $602,- 847 and still growing. The fishing industry at DeTour is picking up and some good catches have been reported, which help trade considerably there during the winter. If a proprietor can pick good men and if he has the good sense to leave them alone, he can make progress. The ice crop has been harvested for this year, which means the laying off of many men. This makes a lull in business in certain parts of the city. W. R. Bacon, one of our well-known druggists, returned from Detroit last week, where he went for medical at- tention. He is feeling much better. Da rying in Chippewa county is in- creasing each year. Much interest is being manifested. The January test credited C. F. Albon’s pure bred Hol- stein cow with a production of 69.6 pounds of butter fat and 2,489 pounds of milk for the month. Many cows throughout the county showed up near- ly as well. The farmers here realize that hay is a back number now and are giving their attention to dairying and poultry, which are far more profitable. Knowledge, if cumulative, always pays dividends and often declares an extra 10 per cent. William G. Tapert. ——_~~- ___ New Line Up at Muskegon. Muskegon, Feb. 21—Representatives of Redmond Bros., of Alma, and syndicate agents for large mills in the East and South, were in the city to- day in conference with leading repre- sentatives of the dry goods trade. The visitors included Harold Redmond, Alma; Henry McCormick, Ithaca: C: L. Short, St. Louis; Mr. Nunn, River- dale; Chas. G. Graham, Grand Rapids; F, C. Heineman, St. Johns. —_+--____ Detroit—Malcolm A. Hogan has merged his manufacturing and whole- sale dealing in furs into a stock com- pany under the style of M. A. Hogan Co., Inc., 169 West Jefferson avenue, with an authorized capital stock of $55,000 preferred and 30,000 shares at $1 per share, of which amount $25,000 has been subscribed, $10,555.53 paid in in cash and $14,444.47 in property. —~+~--___ Flanders Bros., dealers in staple and fancy groceries at Fennville, renew their subscription to the Tradesman, and write as follows: “We can’t do business without the Tradesman, have read it for twenty years.” MICHIGAN TRADESMAN February 22, 1928 DRUGS Michigan Board of Pharmacy. President-—James E. Way, Jackson. Vice-President—J. C. Dykema, Grand Rapids. Director—H. H. Hoffman, Lansing. Coming Sessions—Grand Rapids, March 20, 21 and 22. Michigan State Pharmaceutical Association. President—J. Howard Hurd, Flint. Vice-President—J. M. Ciechanowski, Detroit. Secretary—R,. A. Treasurer—L. V. Rapids. Turrell, Croswell. Middleton, Grand The Druggist Days’ Are Numbered. Our friend, Mr. Retail Druggist, arises late this morning. He works in his store until late at night. His phleg- matic mind rummages pleasingly over last night’s good business. He had sold a few dollars’ worth of profitable merchandise and so is happy. While breakfast, his morning paper, not his favorite drug having his journal, informs him as follows: “Big drug combine—United-Sterling, $53,000,000.” “Chain 12,000 stores under chain supervision in ten store consolidation, years.” “Small chains unite—stores consoli- date in city.” Millions of dollars, in the drug busi- ness. Well, what concern is it of his? He has only a small store with a nice rade, all developed by him. Our friend the R. >. next page. yawns, and turns to the His wholesaler is worrying for him. and sundry house. his family are con- cerned. They know why. The very So is his specialty /. } His landlord and existence of the small retail pharmacist is being pushed into a state of the past. Hits store will not be there in the near Neither will his other friends on the other corner be there. Yes, future. there was a standing joke about build- ing a fifth corner so they can have an- store there } pwusimmess drug must be good to have so many people and mil- hons invested. Yes, but not for the small man. He stood in his neighbor- hood corner, giving personal attention. special service, little sales here and there and in general worked solely on good will to offset the special sale and department store attitude of the chain. They usually located on a very busy, transient corner, large space and plenty of help and expense. They practiced merchandising. The druggist’s only weapons were good will and personal attention. Now they are fighting him with his ; representa- hei tives to buy 1all stores in esidential ne These stores ; are going to managers and the same plan as With the resources 1d equipment of muil- ations, our friend the have to seek em- or meet competition be 50 per cent. or more. tailer fight this fact. Yes, there is a way. Let us examine he situation and remedy. In the first place the chain organiza- tion has an executive and a system of discipline, The retail druggists must combine and have one executive who must be obeyed. They must be forced to com- ply with the rules and regulations. The motion picture industry needed the same kind of treatment. They got it. An executive should be a successful public officer, a judge or a man with a national reputation outside of the drug business, would be ideal for phar- macy reorganization. The chains have a systematic form of buying. They get the best prices and the best of everything. The retailers should combine and pool their buying money for neighbor- hood buying clubs and warehouses. The chains get the best possible help for assistants and managers. They are paid well and are promoted. The small retailer is usually one who has not been a successful clerk or who is tired of working. This type should be eliminated for the better of phar- macy. Instead of opening five small stores, these men should combine and open one large one. Everybody would have a specific position: One for buy- ing, one for book-keeping and inven- tory. Three men for the store routine. The results would be far better than five small individual stragglers, living on their day’s receipts. In short wording, the corporations pay large salaries for experts to carry on separate departments, cosmetics, drugs, perfumes, fountain, sundries, each an expert executive to care for. Can your re- The retail druggist, far from an ex- pert in any one of them, has to strug- gle to manage all of them. If he should have his own experts, how much easier it would be. here is another need. Usually the chain stores have properly competent registered men in charge. They are in- structed not to counter prescribe or substitute on prescriptions, no illegiti- mate business is permitted, no friends or relatives “hang around,” no silent partners or clerks who never saw 2 pharmacy college, no bootlegging is permitted. The state legislature and state phar- macy boards should be more strict and thoroughly investigate all retail drug stores. Some stores have not received an inspection in three or four years. Violations are very frequent. The own- ers are willing to take a chance, know- ing that inspections are so few and far between. + The retail pharmacist must — big business methods to offset any competition. If he will continue as in the past, his existence is only a matter He wil . driven into l, remote etiam corners. If bomb w of a few years. L . nie OE ee 4 } ot a ; : ne iS Seif-respecting he will do what is possible to save the sitnuatio a : ego. Ms only amodition come 2 manager in a chain Frankly speaking, with the abi the retailer does not show tron would not be obtainable either. The druggists should awaken and realize what they are and what condi- tions must be met. The medical and law _ professions continually extol their virtues before the public, why not the pharmacists. At least one member of a family visits a drug store once a day. It should be brought before the public what to ex- pect and what can be received from their friend and counsellor, the corner druggist. Samuel Krone. —_—_- >> Census on Druggists’ Stocks. A National census aiming at simpli- fication of the toilet goods stocks car- ried by retail druggists will shortly be undertaken by the Druggists’ Research Bureau of New York City. Seventy- five thousand questionnaires will be distributed to retail drug stores throughout the country beginning March 1. A preliminary study was made by the bureau in which 250 re- tailers assisted, the results being util- ized in drafting the questionnaire. In the survey many stores reported stocks either far above or substantially below the average. The forthcoming census, it is expected, will yield figures indicating the smallest stock a drug- gist can safely carry and still make the largest profit. > Linoleum Polishes. Mihite ceresipe ..0 1 ounce Flare saratine 2 ounces Oil of turpentine —....__-__ 4 ounces Pengive 2020 1 ounce Dissolve the solids in the terpentine and benzine. Yellow ceresine ____--_- 4 ounces Hard parafin 2. 2% ounces Boiled linseed oil -.-.--- 1% ounces Oil of turpentine _______ 16 ounces Oi of muirhane .. t% drachm Dissolve with the aid of gentle heat. —_»-2._____ Weed Killer. The following are suitable weed killers, which do not coatain scheduled poisons: (1) Spirit of salt. 2 parts; water, 3 parts. (2) Saturated solution of acid potassium sulphate. (3) Copper sulphate, 1 part; water, 9 parts. —_——_—2—> Mixed Bird Seed. em 5 parts Cape 4 parts See 1 part Moe 1 part —_>+._____ Arnica Jelly. Starch, 150 er.: glycerine, 2 o2z.; water, 3% oz. Heat until clear. When about cool add tincture arnica, 20 min.; oif nerolt, 5 d. —_--.____ Metal Polish, Pomade. Iron Oxide 5 ozs. Pumice Stone 16 ozs Mee Ae enough —~>+-.___ Cause of His Trouble. Under a spreading chestmut tree A stubborn auto stands: The smith an gpg man is ke With trouble on his hands. The carburetor a to be The cause of all his woe: half a dozen belts, it deesn" gp. He sits beside the read to give His brain a chance to cool, And penders on his training at The correspondence school. And then he starts his job omce more And just by chance ’tis seen The eause of all his trouble is He's out of gasoline. Cost of Dust and Snow on Michigan Highways. The State Highway Department’s dust-laying program for State gravel roads during 1927 exceeded that of any previous year; and the program for 1928 contemplates treating to lay the dust on about 1,200 more miles of roads than in 1927. Light oil has been used only to a very limited extent, prac- tically all the dust elimination work having been done with calcium chlor- ide. The Department holds that chlor- ide has distinct advantages over oil, particularly in Michigan. Approxi- mately 2,200 miles of gravel roads were treated with dust layer in 1927 at a cost of about $540,000. The public demand for additional dust elimination has been so insistent that the department’s 1928 program involves the treatment of 3,430 miles of gravel roads at an estimated cost of $992,000. If this program can be financed, executives of the department believe that they will provide dust lay- ing for practically every gravel trunk line in the State where traffic condi- tions warrant. In fact it will cover all the gravel roads in the trunk line sys- tem, excepting about 635 miles. If the entire 4,065 miles of gravel roads in the trunk line system received dust laying treatment the annual cost for this work would be $1,111,000. While the snowfall this winter has been less than usual in the Lower Southeastern section of the State it has been up to the average, and in some sections heavier, particularly on large stretches of the Upper Peninsula and in Western Michigan. The State Highway Department’s snow removal program last winter provided for keep- ing open for traffic 5,705 of the ap- proximately 7,000 miles of trunk line roads. The average cost a mile for the entire winter was $49.69. It varied from as low as $6 a mile in some coun- ties im the Southern tiers of the Lower Peninsula to more than $300 a mile in certain Upper Peninsula counties. One of the recent developments in snow removal work has been the increased use of high speed plows and the de- creased use of heavy tractors. ~The use of snow fences has assisted materially in keeping the trunk lines free from snow. C. G. Dillman, deputy commissioner of the Highway Department, explains in further detail his recent computation that, for the cost of 12 miles of con- crete pavement, the department can eliminate 202 danger points on the trunk line system, that is, sharp curves, narrow bridges and culverts, narrow gtades, dangerous intersections, hills and bridge approaches. Mr. Dillman says about four years ago the Highway Department adopted a policy of not having any of these hazardous features in highways thereafter improved. Last year there were improved about 350 miles of the trunk line sy stem, which is approximately 5 per cent. of the - 4 cuter! wWnOIe ——_+-- Styptic Powder. € iron, 4 oz.; powdered alum, ix and apply strong heat until a reddish colored product results. Powder when cold. i ; i, ‘ sa ! i " ~ © f * “P ” . ' * : : ” j a over and touch the ground. The nests ice, Rose, pure _. 13 50@14 February 22, 1928 MICHIGAN TRADESMAN 27 Wild Pigeons Made Shelby Famous in and the ground which they covered WHOLESALE DRUG PRICE CURREN? 1876. would be covered with corn, wheat, Shelby, Feb. 20—Wild Passenger acorns and other food. Pri : : : , : rices quoted are nominal, based on market the day of issue. pigeons, hundreds of thousands of “It was the hunting then that q y them, made Shelby famous through- brought us the common expression of Acids oes Seed __.. 2 ues a Benen cones = s . 5 : . > tb : cay r c > ~=—séBorie (Powd.) .. 12%@ 290 Cubebs __-.-.... 6 50@6 75 Benzoin —_______ out the entire country in 1876 and stool pigeons.’ The operator 2 ie a SS) i n4e = oo. . 7 50@7 75 Benzoin Gompd. @2 40 gave the village its start, according to blind tied a pigeon to a round piece Ghote ieee @ 44 HBucalyptus -_-_ 1 25@160 Buchu _________. @2 16 A. S. Souter, one of the early settlers of wood called a stool. It was tacked Ga "53 @ 70 Fewiaeh. pare. 2 ber * enemas aa = = ¢ ee ; , . f a stick. The pigeon’s oS oy uniper Berries_ 4 5 apsicum ...._.. of O€eana county. to the end of a " a a . Brent ee 340 a Juniper Wood -150@175 Catechu ......... @1 44 Mr. Souter recalls that in 1874 there eyes were sewed shut. 1en a floc MIE @ tana ante 1 55@1 65 Cinchona @2 16 , ee ; melee . soe ide flaw ace he fpator. Oxalic .. 164%@ 25 . Ti Penad A aoe Co had been a fairly large nesting of of wild birds flew over, the ope Sulphuric ______ 3%@ g Lard, No. 1 _... 1 25@1 40 Colchicum _____ @1 80 pigeons in the county. Two years would raise the stool pigeon Wo auC Gaia @ « lavender Flow. 6 00@6 25 Cubebs ---_2-... @2 76 later occurred the so-called “big nest- down. This would cause the pigeon to — Gar’n_ , fas z= aaa See = . ing” of the birds. The previous year flap its wings as though it were settling Ammonia Linseed, raw, bbl. @ 80 Guaiac 6 Cle had been one of a bumper crop of down to feed. The other birds on Water, 26 deg... 06 @ 16 Linseed, boiled, bbl. @ 83 Guaiac, Ammon... @2 04 beechnuts and acorns and the ground seeing the commotion were attracted Water, 18 deg... oe e Zo bid. — pea i a seer = = ‘ 1 An ea € ae. i ae . 2ms res Water, 14 deg... 0 4inseed, raw, less 87@ U odine, oloriess. in the forest was still covered with ie the ‘le a to find themselves os aa & Momeatla @€ & toa ai sa these the following spring. ast in the nets, : : Chloride (Gran. 09 @ 20 Neatsfoot ...... 1 35@1 35 NG oe @1 44 The birds had a colony four miles “Catches of 40 and 50 at a time were Olive, pure _... 400@5 00 Myrrh __.._.____ @2 52 from Shelby, where there was a stand not unusual, and some hunters caught cata eS suete i Vomica ____ e - of deep evergreen timber which the as many as a hundred dozen a day. oa 1 0091 25 Gliese. im oun. a dr pigeons seemed to prefer for nests. The usual price was $1 a dozen for Fir (Canada) __ 2 75@3 00 green 2 85@3 25 Opium, Deodorz’d @B6 40 The nests were of flimsy character like live birds and dressed brought more. ae (Oregon) _. : ons . So Sweet . 5 “— = Rhubarb ._..._._ @1 92 3 : : ca ae The E rere shi er 5 Origanum, pure_ those built by most of the dove fam The bulk of them were hipped oS ca 3 00@2 25 Origanum, com 1 0061 20 ily. They were placed so thickly that New York, the live ones in coops and Pennyroyal _.__ 3 25@3 60 the boughs of the trees would bend the dressed ones in barrels packed in Sincten Peppermint ____ 5 50a 70 Paints 50 all looked alike to the young birds but an old pigeon never made a mistake. “Unless one has actually visited a nesting he can have no idea of the chatter and confusion,’ said Mr. Souter. “A person had to speak at the te> of his voice to be heard a few feet. The birds seemed to have no fear and the squabs were too young to know that man was their enemy. “From 8 in the morning until 4 in the afternoon the sky would be dark with birds. The pigeons were so thick that they shut out the sunlight as hundreds of thousands of them flew back and forth between their feeding grounds and the nests. “The hillsides were dotted with bird blinds in which hunters were concealed. It was estimated that there were 500 from outside Oceana county here at the time for the slaughter. Open places or low wet spots seemed to be favorite haunts for the birds to con- gresate and these locations netted their Owners a good sum in rentals. I rent- ed my farm in many hunters making a charge of $10 a hunter. “The pigeons were caught in nets 6 by 12 feet in size. These were placed in pairs like trap doors and were anchored at the corners. They would be raised to a vertical position “MONOGRAM” BRAND SANITARY SEALED BOTTLED GOODS All put up in Metal Screw Cap Bottles (with few exceptions) attractively labeled, and highest grade of goods. Here is the list: Ammonia, Bay Rum, Benzine, Beef Iron and Wine, Carbolic Acid, Citrate of Magnesia, Extract Anise, Extract Lemon, Ex- tract Vanilla, Extract Wintergreen, Extract Witch Hazel, Food Colors, Formaldehyde Fluid, Extract Cascara, Aromatic, Gly- cerine, Glycerine and Rose Water, Goose Grease, Hoffman's Anodyne, Lime Water, Oil British, Oil Camphorated, Oil Cas- tor, Oil Cinnamon, Oil Citronella, Oil Cloves, Oil Cocoanut, Oil Cod Liver, Oil Cotton Seed, Oil Minerial, Oil Fish, Oil Neatsfoot, Oil Olive, Oil Peppermint, Oil Sewing Machine, Oil Skunk, Oil Tar, Oil Wintergreen, Mercurachrome Solution, Spirits Ammonia Aromatic, Spirits Camphor, Spirits Nitre, Spirits Peppermint, Spirits Turpentine, Solution Silicate of Soda, Tincture Aconite, Tincture Arnica, Tincture Belladonna, Tincture Buchu, Tincture Iron Chloride, Tincture Iodine, Tinc- ture Lobelia, Tincture Nux Vomica, Tincture Opium Cam- phorated. Hazeltine & Perkins Drug Company MANISTEE Michigan “Thousands of pigeons were snared. One firm kept 2,900 dozens at one time in a shed awaiting a rise in the mar- ket price. During that time the birds ate three carloads of grain. The ex- press company here earned $15,589 in a short time and the local agent ob- tained enough commissions to build himself a $1,500 house. “The pigeons vanished completely, and as suddenly as they had come. In 1879 there was a large nesting near Petoskey and that was the last heard of the birds which had been numerous enough to blot out the sun. Museums to-day have offered as high as $500 for a pair of real passenger pigeons, but no one has been able to find them. It is believed that some mysterious malady carried them off or else they were overwhelmed by a storm which beat them down into the sea while they were migrating. The turtle dove is the only representative of the species left in the United States.” Borated Talcum Powder. Powdered ‘Pale, 28005 2 ia. 2 Ibs. Magnesium Carbonate ~_____ 4 ozs. Bore Acid 2 1% ozs. ——_-. >> ———____ A dead future kills progress. GRAND RAPIDS Cassia (ordinary). 25@ 30 Cassia (Saigon)... 50@ 60 Sassafras (pw. 60c) @ 50 Soap Cut (powd.) COG 2. 30 Berries Berries Cube oo @1 00 Wish: 260 @ 25 Woniper 82 11@ 20 Prickly Ashi 22.2. @ 7 Extracts Elcorica 20 60@ Licorice, powd. -.. 60@ 70 Flowers Arnica Chamomile (Ged.) @ 40 Chamomile Rom... @ 50 Gums @cacta, Ist 50@ 655 Acacia, 2nd __.. 45@ 60 Acacia, Sorts _.. 20@ 25 Acacia, Powdered 35@ 40 Aloes (Barb Pow) 25@ 36 Aloes (Cape Pow) 25@ 35 aloes (Soc. Pow.) 75@ 80 Asafoetida ______ 50@ bu POW 2 75@1 00 Camphor 5@ 90 Guaiae <.. 80 Guaiac, pow’d __ 90 EOINO oe @1 25 Kino, powdered__ @1 20 Myrrh 2 @ 75 Myrrh, powdered @ 80 Opium, powd. 19 65@1$ 92 Opium, gran. 19 65@19 92 SReNge Q2 08 65@ 80 preliae 2.2.2. 5@ 90 Tragacanth, pow. @1 75 Tragacanth ____ 2 00@2 35 Turpentine —___.. @ 30 Insecticides Arsenig 220.2. 0O8@ 20 Blue Vitriol, bbl. @07% Blue Vitriol, less 09@ 16 Bordea. Mix Dry 13@ 22 Hellebore, White powdered ._-... 18@ 30 Insect Powder __ 40@ 50 Lead Arsenate Po. 13144@30 Lime and Sulphur PRG 0s@ 23 Paris Green _... 22@ 33 Leaves mucha 2.0 @1 00 Buchu, powdered @1 10 Sage, Bulk __-.._ “= 30 Sage, % loose -. 40 Sage, powdered __ @ 35 Senna, Alex. .... 60 15 Senna, Tinn. pow. 30 85 Uva Ural 2. 20 35 Olls Almonds, Bitter, EUG jo -- 7 50@7 75 Almonds, Bitter, artificial _..... 3 00@8 25 Almonds, Sweet, Crue ook 1 50@1 80 Almonds, Sweet, imitation -... 1 00@1 26 Amber, crude _. 1 25@1 60 Amber, rectified 1 50@1 75 Anise 2 1 25@1 50 Bergamont -__.. 9 00@9 25 Cajeput —-....... 1 50@1 75 Casha) oo : — _ Castor =... = @1 7 Cedar Leaf _... 2 0002 26 Citronella -..... 1 25@1 60 Cloves 2... 2 50@2 76 Cocoanut ..._.- 27%@ 35 Cod Liver ._.._. 2 06@2 25 Croton -......_ 2 00@2 26 Rosemary Flows 1 25@1 Sandelwood, E. eo 10 50@10 75 Sassafras, true 1 75@2 00 Sassafras, arti’l T5@1 00 Spearmint ~...._ 8 00@8 25 SHeGRMm 26.00 1 50@1 75 PA ee 7 00@7 25 Tar USP 2... 65@ 15 Coriander pow. .30 25@ 30 Pennell. 35@ 50 Wintergreen, loge 6 00@6 25 Wintergreen, sweet Biren 2... 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed ____ 5 00@5 25 Wormwood _. 15 00@15 25 Potassium Bicarbonate _... 35 40 Bichromate ____- 15 25 Bromide 69@ 85 Bromide 54@ 71 Chlorate, gran’d 23@ 30 Chlorate, powd. OF Xtal oe 16@ 25 Cyanide = 30@ 90 FOUIO@) 4 36@4 55 Permanganate __ 20@ 30 Prussiate, yellow 40@ 650 Prussiate, red _ @ 70 Sulphate .-.__. 35@ 40 Roots Alkanet 30@ 35 Blood, powdered. 35@ 40 Calamus 35@ 75 Elecampane, pwd. 25 30 Gentian, powd... 20 30 Ginger, African, powdered ______ 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered ___.._ 45@ 60 Goldenseal, pow. @8 00 Ipecac, powd. __ @6 00 Edcarica 2200. 35 40 Licorice, powd.__ 20 30 Orris, powdered. 30 40 Poke, powdered. 35 40 Rhubarb, powd... @1 00 Rosinwood, powd. @ Sarsaparilla, Hond. ground @1 10 Sarsaparilla Mexican, Squills 35@ Squills, powdered 70@ 80 Tumeric, powd... 20@ 25 Valerian, powd... @1 00 Seeds @ powdered 365 40 Bird ts | 4g 17 w@ Caraway, Po. .30 25@ 30 Cardamon -_-__ 3 25@3 50 Coriander pow. .30 36 Ba os 20 Rennell oo 25@ 650 Fiae 2. oge 16 Flax, ground .... 7G 16 Foenugreek, pwd. 15@ 25 Hemp _... 8 15 Lobelia, powd. .. @1 60 Mustard, yellow 17@ 26 Mustard, black... 20@ 35 Foppy —...____ -- 15@ 30 Quitice ... 1 25@1 50 Sahadilla _.... 45@ 50 Sunflower ...__ 11%@ 18 Sunflower __._._ 11%@ 15 Worm, American 30@ 40 Worm, Levant . 5 25@5 40 Tinctures Aconite @1 80 AlOGM oo @1 56 UE ANC SE ea @1 50 Asafoetida - .... @2 28 Lead, red dry __ 13% @13% Lead, white dry 13% @13% Lead, white oil__ 134%@13% Ochre, yellow bbl. @ 2% Ochre, yellow less Red Venet’n Am. 3%@ 7 Red Venet’n Eng. 4@ 8 Putty 2. 5@ 8 Whiting, bbl. ___ @ 4% Whit 5% Miscellaneous Acetanalid __.._ 57@ 75 Ale 08@ 12 Alum. powd. and ground ....._.. 09@ 15 Bismuth, Subni- CPS 3 15@3 40 Borax xtal or powdered _... 6 16 Cantharades, po, 1 ae, 00 Calomel 2 72@2 82 Capsicum, pow’d D0@ 6v Carmine _. 7 0O@7 50 Cassia Buds ____ 35@ 40 Cloves 0 50 55 Chalk Prepared. 14 16 Chloroform __.. 53@ 60 Chloral Hydrate 1 20@1 50 Cocaine Spo gice. 1 Cocoa Butter .... 70 Corks, list, less_ Copperas _..___ 2%@ 10 Copperas, Powd. 4@ 10 Corrosive Sublm 2 25@2 30 Cream Tartar __ 36 45 Cuttle bone _..__ 40 60 Dextrine ee 6 15 Dever’s Powder 4 00@4 50 Emery, All Nos. 10 15 Emery, Powdered g 16 Epsom Salts, bbis. 3% Epsom Salts, less 3% 10 Ergot, powdered __ @4 00 Flake, White .. 15@ 20 Formaldehyde, Ib. 124% @30 Gelating 80 90 Glassware, less 55%, Glassware, full case 60%. Glauber Salts, bbl. @°2% Glauber Salts less 04@ 10 Glue, 30 Brown 20@ Blue. Brown Grd 16@ 22 Glue, Whte -_.. 27% 35 Glue, white grd. Rg 35 Glycerine ___..___ 24@ 45 OPS ........... 75 95 Jodine .. -- 6 45@7 00 Iodoform ....... 8 00@8 30 Lead Acetate __» 30 30 Magee 2... ae 1 60 Mace, powdered. @1 60 Menthol -_.___ -- 7 50@8 0 Morphine ____ 12 83@13 98 Nux Vomica .... 0 Nux Vomica, pow. 15@ 25 Pepper, black, pow 50@ 60 Pepper, White, pw. 65@ 175 Pitch, Burgudry 20@ 25 Quassia -....... 12 Quinine, 5 oz. cans 69 Rochelle Salts .. 31@ 40 Sacharine ...... 2 60@2 76 Salt Peter ...... 11@ 22 Seidlitz Mixture. ino 40 Soap, green .... 15 30 Soap mott cast. _. @ 25 Soap, white castile Chae: 2. @15 00 Soap, white castile per bar 1 60 Soda Ash ....___ 3 10 Soda Bicarbonate Hr 4 10 Soda, Sal -..... 02% 08 Spirits Camphor @1 20 Sulphur, roll .... 34@ 10 Sulphur, Subl. _. 4%@ 10 Tamarinds __.... 20@ 25 Tartar Emetic .. 70@ 15 Turpentine, Ven. 650@ 75 Vanilla Ex. pure 1 50@2 00 Vanilla Ex. pure 3 25@2 60 Zinc Sulphate _. 06@ lj MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and country mercharts will have their orders filled at market prices at date of purchase. ADVANCED Raisins Beans Apricots Lamb AMMONIA 10 oz., 3 dz. cs. 3 75 Arctic, 16 oz., 2 dz. es. 4 00 Arctic, 32 oz., 1 dz. cs. 3 00 Quaker, 24, 12 oz. case 2 50 Arctic, AXLE GREASE mi th. 4 35 2s ee 6 00 10 lb. pails, per doz. 8 50 15 lb. pails, per doz. 11 95 25 lb. pails, per doz. 19.15 BAKING POWDERS Arctic, 7 oz. tumbler 1 36 Queen Flake, 16 oz., dz 2 26 Royal, 10c, doz. _... 95 Royal, 6 oz., do. ... 2 70 Royal, 12 oz., doz. __ 5 20 Roy, & ib . 20 Rocket, 16 oz., doz... 1 25 K. C. Brand Per case fe size, 4 dos. _____ 3 70 ise size, 4 doz. _.... 5 60 20c size, 4 doz. _-.-. 7 20 25c size, 4 doz. _____. 9 20 60c size, 2 doz. _._.__ 8 80 80c size, 1 doz. ____. 8 85 10 Ib. size, % doz. _.-. 6 75 Freight prepaid to jobbing point on case goods. Terms: 30 days net or 2% cash discount if remittance reaches us within 10 days from date of invoice. Drop shipments from factory. BEECH-NUT BRANDS. BLUING The Original Condensed BREAKFAST FOODS Keliogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 85 Corn Flakes, No. 102 2 00 Pep, Mo. Bee oo. 2 70 Pen, Noe. 202... 2 Krumbles, No. 424 ... 3 70 Bran Flakes, No. 624 2 25 Bran Flakes. No. 602 1 60 Post’s Brands. Grape-Nuts, 24s _.... 3 80 Grape-Nuts, 100s -.-. 2 76 Instant Postum, No. 8 6 40 Instant Postum, No. 9 5 00 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Postum Cereal, No. 1 2 70 Post Toasties, 36s .. 2 85 Post Toasties, 24s .. 2 85 Post’s Bran, 24s _... 2 70 BROOMS Jewell, doz. 5 25 Standard Parlor, 23 ib. 8 25 Fancy Parlor, 23 Ib... 9 25 Ex. Fancy Parlor 25 Ib. 9 75 Ex. Fcy. Parlor 26 Ib. ° “4 ee Whisk, Me. 2 ; 1 BRUSHES Scrub Solid Back, 8 in. _... 3 60 Solid Back, 1 in. .... 1 7 Pointed Ends _..-_-_ ~ < 26 DECLINED Canned Fruit Evaporated Milk Pork Smoked Hams ee Stove Pagwer 1 80 NO. OO 2 00 Peerwees 2 60 Shoe NO: 80 2 25 NO: 20 3 00 BUTTER COLOR Dandelion ___.______. — 2 85 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. Paraffine, 6s Paraffine, 12s __ Wine 40 Tudor, 6s, per box _. 30 CANNED FRUIT Apples, No. 10 __ 5 15@5 75 Apple Sauce, No. 10 8 00 Apricots, No. 3% 3 40@3 90 Apricots, No. 10 8 60@11 00 Blackberries, No. 10 7 50 Blueberries, No. 10 __ 12 50 (mermies, No. 2 | 3 25 Cherries, No. 2% ____ 4 00 Cherries, No. 10 ___ 15 00 Loganberries, No. 10 8 50 Peaches, No. 2 anon @ a0 Peaches, No. 2% Mich 3 20 Peaches, 2% Cal. 2 25@2 60 Peaches, 10. 3 50 Pineapple, 1 sli. _____ 1 35 Pineapple, 2 sli. ______ 2 45 Papple, 2 br. sl; 2 35 P’apple, 2 br. sl. -... 2 40 P’apple, 2%, sli. ..... 3 00 P’apple, 2, cru. ..... 3 60 Pineapple, 10 cru. __ 8 50 rears, No. 2 3 00 Pears, No. 2% —.._.. 3 60 Raspb’s. Red, No. 10 11 50 Raspb’s Black, me, 0 15 00 Rhubarb, No. 10 ____ 6 00 Strawb’s, No. 2 3 25@4 75 CANNED FISH Clam Ch’der, 10% oz. 1 35 Clam -» No. 3 _..... 3 50 Clams, Steamed, No. 1 2 00 Clams, Minced, No. % 2 25 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 oz... 2 60 Chicken Haddie, No. 1 3 75 Fish Flakes, small .. 1 36 Cod Fish Cake, 10 oz. 1 35 Cove Oysters, 5 oz. 175 Lobster, No. %, Star 2 90 Shrimp, 1, wet -..... 2 Sard’s, % Oil, Key __ 6 10 Sardines, \ Oil, k’less 5 50 Sardines, % Smoked 6 76 Salmon, Warrens, %s 3 10 ‘Salmon, Red Alaska 3 75 Salmon, Med. Alaska 2 85 Salmon, Pink Alaska 2 00 Sardines, Im. %, = 10@28 Sardines, Im., \%, 25 Sardines, Cal. .. 1 “t6@1 80 Tuna, % Blue Fin __ 2 25 Tuna, \s, Curtis, doz. 2 20 Tuna, %, Curtis , doz. 4 00 Tuna, 1s, Curtis, doz. 7 00 g CANNED MEAT Bacon, Med. Beechnut 8 Bacon, Lee. Beechnut 6 Beef, No. 1, Corned __ 3 Beef, No. 1, Roast ____ 3 Beef, No 2%, Qua. sli. 1 Beef, 315 oz. Qua. sli. 2 Beef, No. 1, B’nut, sli. 4 Beefsteak & Onions, s 3 Chit Con Ca., its 1 Deviled Ham, \s Deviled Ham. Yes Hamburg Steak & Onions, No. 1 _____. Potted Beef, 4 oz. ___ Potted Meat, + Libby Potted Meat, % Libby 92% Potted Meat, % Qua. Potted Ham, Gen. % Vienna Saus., No. % Vienna Sausage, Qua. 95 Veal Loaf, Medium __ 2 25 Baked Beans Campbelis, le free 5 __ 1 16 Quaker, 18 oz. 95 Fremont, NG. 2 oo 1 25 Snider, No. 1 _._..w.. 96 Snider, No. 2 __.___._ 1 35 Van Camp, small _... 86 Van Camp, Med. ____ 1 16 CANNED VEGETABLES. Asparagus. No. 1, Green tips _. 3 76 No. 2%, Large Green 4 60 W. Beans, cut 2 1 65@1 75 W. Beans, 10 _______ 7 Green Beans, 2s 1 65@2 25 Green Beans, 10s __ @7 50 L. Beans, 2 gr. 1 35@2 65 Lima Beans, 2s,Soaked : = Red Kid, — 2 Beets, No. 2, wh. 1 i5@2 to Beets, No. 2, cut 1 10@1 36 Beets, No. 3, cut -... 1 60 Corn, No. 2, stan. ; 16 Corn, Ex. stan. No. 3 1 35 Corn, No, 2, Fan. 1 80@2 36 Corn, No. 10 -- 8 00@10 75 Hominy, No .3 1 00@1 15 Okra, No. 2, whole __ 2 00 Okra, No. 2, cut ... 1 66 Dehydrated Veg. Soup 90 Dehydrated Potatoes, Ib. 45 Mushrooms, Hotels -_ 33 Mushrooms, Choice, 8 os. 4@ Mushrooms, Sur Extra 50 Peas, No. 2, E. J. Peas, No. 2, Sift, ES | we ee ee Peas, Ex. Fine, French 2 Pumpkin, No. 8 1 85@1 6@ Pumpkin, No. 10 4 00@4 75 Pimentos, %, each 12@14 Pimentoes, %, each _. 27 Sw’t Potatoes, No. 2% 2 25 Sauerkraut, No.3 1 36@1 Succotash, No. . 1 66@ Succotash, No. 2, g Spinach, No. 1 Spnach, No. 2 1 1 Spinach, No. 3.. 2 Spire.ch, No. 10. 6 Tomatoes, No. 2 1 Tomatoes, No. 3, 1 90 Tomatoes, No. 10 6 00 oh 890609 1 88 = = 99 = ao SRSSSSRESTERN z CATSUP, B-nut, small —...._-.. Lily of Valley, 14 oz.__ Lily of Valley, % pint Paramount, 24, @s __.. Paramount, 24, Sniders, 8 oz. Sniders, 16 oz. ...-.._. Quaker, 8 oz, ........ Quaker, 10 oz. Quaker, 14 oz. Quaker, Gallon Glass 12 00 Quaker, Gallon Tin —. 8 00 CHILI SAUCE Snider, 16 oz. —....... 3 30 Snider, 8 oz. -.-.- ae Lilly Valley, 8 oz. .. 2 26 Lilly Valley. 14 os. .. 3 26 OYSTER COCKTAIL. Sniders, 16 oz. _....... 8 3@ Sniders, 8 oz. — 3 30 CHEESE. Momuetort ooo 55 Kraft, small items 1 65 Kraft, American .. 1 65 Chili, small tins .. 1 66 Pimento, small tins 1 65 Roquefort, sm. tins 2 25 Camembert. em. tins 2 25 Wisconsin Daisies ____ 29 Lonehorm ee Michigan Daisy ______ 28 pap Sago __............ 38 erick 28 CHEWING GUM. Adams Black Jack __-. 65 Adams Bloodberry ___. 66 Adams Dentyne ________ 65 Adams Calif. Fruit ___. 65 Adams Sen Sen -.______ 65 Beeman’s Pepsin -_.... 66 Beechnut Wintergreen. Beechnut Peppermint - Beechnut Spearmint -.- Doublemint Peppermint, Wrigleys __ 65 Spearmint, Wrgileys __ 65 Juicy Fruit _..... 65 Wrigley’s P-K —_._--.. 65 PE USC BEREDI Iae Ten op a 65 SORDEITY 2 65 COCOA. Droste’s Dutch, 1 Ib.__ 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 lb. 60 Chocolate Apples -__.. 4 50 Pastelles, No. 1 -_-12 60 Pastelles, % Ib. ------ 6 60 Pains De Cafe __-_- 3 00 Droste’s Bars, Delft Pastelles 1 Ib. gage Tin Bon 1 doz. 2 00 215 RS 1s 00 7 oz. Gene Tin Bon one 00 13 oz, Creme De Cara- CSR aS Ea 13 20 12 oz. Rosaces —--... 10 80 % Ib. Rosaces __.... 7 80 \% ib. Pastelles __-... 3 40 Langues De Chats -. 4 80 CHOCOLATE. Baker, Caracas, %s -.-.. 37 Baker, Caracas, 48 -.-- 35 COCOANUT Dunham’s 15 Ib. case, %s and Ks 48 1§ ib. case, is __-...-.. 47 15 lb. case, %s -..----. 46 CLOTHES LINE. Hemp, 50 ft. ____ 2 00@2 25 Twisted Cotton, 50 ft. 35 ee 0@4 00 Braided, 50 ft. -._---- 2 25 Sash Cord -... 3 50@4 00 HUME GROCER Co. ROASTERS MUSKEGON, MICE COFFEE ROASTED 1 Ib. Package Melrose 35 Leper. 45 caer 41 Menrow 39 —— House —__-__ = Royal Cb 40 McLaughlin’s Kept-Fresh Vaccum packed. Always fresh. Complete line of high-grade bulk coffees. Ww. F. McLaughiin & Co., Chicago. Maxwell House Coffee. 1 Ib. tins 48 [ih tie Uli Coffee Extracts M. Y., per 100 ______ 12 Frank’s 50 pkgs. __ 4 25 Hummel’s 560 1 ib. 10% CONDENSED MILK Lanier. * 60%. 2... 7 - Hagle, 4 doz. _______ 2 oe MILK COMPOUND Hebe, Tall, 4 doz. __ 4 50 Hebe, Baby, 8 do. __ 4 40 Carolene, Tall, 4 doz.3 80 Carolene, Baby __.__. 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. __ 4 55 Quaker, Baby, 8 doz. 45 Quaker, Gallon, % doz. 4 40 Carnation, Tall, 4 doz. 80 Carnation, Baby, 8 dz. 4 70 Oatman’s Dundee, Tall Oatman’s D’dee, Baby 4 70 Every Day, Tall ____ Every Day, Baby ____ 90 Pet, Tee 80 Pet, Baby, 8 oz. Borden’s Tall Borden’s Baby Van Camp, Tall _..._ Van Camp. Baby ___. 3 76 PrP PP PRO RA PP eRe > ° CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, 0G ee 76 00 Worden Grocer Co, Brands Master Piece, 50 Tin. 36 00 Masterp’ce, 10, Perf. 70 00 Masterp’ce, 10, Spec. 70 00 Mas’p., 2 for 25, Apollo95 00 In Betweens, 5 for 25 37 50 Canadian Club Se 35 00 Little Tom __......., 37 50 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Webster Cadillac ____ 75 00 Webster Knickbocker 95 00 Webster Belmont. 110 00 Webster St. Reges 1245 00 Bering Apollos -... 95 00 Bering Palmitas -. 115 00 Bering Diplomatica 115 00 Bering Delioses __-. 120 00 Bering Favorita .... 135 00 Bering Albas -.-... 150 00 CONFECTIONERY Stick Candy Pails Standard 16 Pure Sugar Sticks 600s 4 00 3ig Stick, 20 lb. case 18 Mixed Candy Kindergarten —.-__..-- 17 Leager oo 14 me te Oo = ae French Creams _..----- 16 Paris Creams -....- ane At CrOCers oe oe a Fancy Chocolates 5 Ib. Boxes Bittersweets, Ass’ted 1 75 Choc Marshmaliow Dp 1 70 Milk Chocolate A Al e Nibble Sticks 1 85 No. 12, Choc., Light — 1 65 Chocolate Nut Rolls 1 85 Magnolia Choe -.... -— 1 25 Gum Drops Pails Wine — 16 Champion Gums -.... pa Challenge Gums -.... an ae WOW 19 Superior, Boxes __..--.. 28 Lozenges Pails A. A. Pep. Lozenges 16 A. A. Pink Lozenges 16 A. A. Choc. Lozenges = Motto Hearts -.---.._ Malted Milk Lozenges i Hard Goods Pails Lemon Drops -.... ee O. F, Horehound dps. __ — 18 Anise Squares 18 Peanut Squares _.-... ae Horehound Tablets __.. 18 wooo we Cough Drops Bxs Putnam's. 2 1 365 Smith Bros. _._....... 1 60 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 4 oz. pkg., 48s, case 3 40 Specialties Walnut Fudge Pineapple Fudge -...... 22 Italian Bon Bons Banquet Cream Mints_ 27 Silver King; M.Mallows 1 25 Bar Goods Mich. Sugar Ca., 24, 5¢ 75 Pal O Mine, 24, Be J ae Malty Milkies, 24, 6c ... 75 Lemon Rolls _.._.._.__ 15 aru tay, 24, be 75 No-Nut, 24. 6c 75 COUPON BOOKS 50 Economic grade 2 60 100 Economic grade 4 60 500 Economic grade 20 00 1000 Economic grade 37 60 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 Ib. boxes DRIED FRUITS Apples N. Y. Fey., 50 Ib. box 16% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice ____ 23 Evaporated, Fancy ____ 27 Evaporated, Slabs ____ 18 Citron 10 1b. bex 22.2: - 40 February 22, 1928 Currants Packages, 14 oz. ..____ 19 Greek, Bulk, Ib __-.__ 19 Dates Dromedary, 36s __._ 6 76 Peaches yee Choice (2.2: 16 Evap. Ex. Fancy, PeP. 18 Peel Lemon, American __._ 30 Orange, American ____ 30 Raisins Seeded, bulk ____.-____ 9 Thompson’s s‘dles blk 814 Thompson’s seedless, WS Om. foo 10 meened, 15°07... 11 California Prunes 60@70, 25 lb. boxes__.@08\% 50.@60, 25 lb. boxes__.@09 25 lb. boxes..@10 , 25 Ib. boxes__.@1014 30, 25 lb. boxes._.@16 FARINACEOUS GOODS Beans Med. Hand Picked __ 091; Cal bimas 220 10 Brown, Swedish 0814 Red Kidney 1014 Farina 24 packages __._____ 2 60 Bulk, per 100 Ibs. __.. 06% Hominy Pearl, 100 lb. sacks — Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Elbow, 20 Ib. 071%, Egg Noodle, 10 Ibs. __ 14 Peari Barley 3 60 Premera 4 25 O00 7 00 Barley Grits 2... 5 09 Peas Scotch, ih. ....0 «Ob Split, Ib. yellow _-._. 08 Spit green 222... 08 Sage Mast imdia 22. 10 Taploca Pearl, 100 Ib. sacks .. 99 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant _. 8 50 FLAVORING EXTRACTS JENNINGS PURE FLAVORING EXTRACT Vanilla and Lemon Price 1 25 1 80 3 20 4 60 2 60 - 5 00 8 oz. 9 0U 16 oz. 15 00 2% Ounce Taper Bottle 50 Years Standard. Jiffy Puneh 3 doz. Carton __....__ 2 35 Assorted flavors, FLOUR Vv. C. Milling Co. Brands Lily White -_...__... 9 90 Harvest Queen _.____ 9 80 = Ma’am Graham, Wee ee 8 aU FRUIT CANS F. O. B. Grand Rapids Mason Half pint -_.......... 7 60 One pint .___ ET Of One quart 8 18 Half gallon .......123 1B Ideal Glass Top. Tale pint eo 9 00 One pint oe 9 30 One miart 8 2 11 15 Half gallon _...__..-. 15 40 Be nies eat February 22, 1928 MICHIGAN TRADESMAN 29 GELATINE 26 ox., 1 doz. case __ 6 00 3% oz., 4 doz. case__ 3 20 One doz. free with 5 cases. Jell-O, 3 doz. ..._____ : 85 Minute, & G08, 4 05 Plymouth, White ____ 1 55 Quaker, 3 doz. ______ 2 55 JELLY AND PRESERVES Pure, 30 Ib. pails ____3 30 Imitation, 30 Ib. pails 1 75 Pure, 6 oz., Asst., doz. 95 Buckeye, 18 0z., doz. 2 00 JELLY GLASSES 8 oz., per doz. OLEOMARGARINE Van Westenbrugge Brands Carload hat eater Nucos, § ih, 21 Nucoa, 2 and 5 Ib. __ 20% Wilson & Co.’s Brands Oleo Certified oo 24 Nat oo 18 Special Roll -.--..-.-. 19 MATCHES Swan, 144 Diamond, 144 box Searchlight, 144 box-- Ohio Red Label, 144 bx Ohio Blue Tip, 144 box OU be Ol me OCT oe no o Dhio Blue Tip, 720-1c 4 25 Blue Seal, 144 ____--_ 20 Reliable, 144.20 415 Federal, 144 _____--__ 5 50 Safety Matches Quaker, 5 gro. case__ 4 50 MOLASSES Molasses In Cans Dove, 36, 2 lb. Wh. L. 5 60 Dove, 24, 2% lb Wh. L. 5 20 Dove, 26, 2 Ib. Black 4 30 Dove, 24, 2% lb. Black 3 90 Dove, 6 10 lb. Blue L. 4 45 Palmetto, 24, 2% Ib. 5 76 NUTS—Whole Almonds, Tarragona__ 26 Brazil, New . Fancy Mixed Filberts, Sicily -.-__ 22 Peanuts, Vir. Roasted 12% Peanuts, Jumbo, std. 174 Pecans, 3 star ooo 20 Pecans, Jumbo --__..- 40 Pecans, Mammoth -. 50 Walnuts, California __ 27 Salted Peanuts Fancy, No. Foo i4% Shelled Almonds — 202 68 Peanuts, Spanish, 120. Ib, Dawe 2 12% Puperte 2 32 Pecans Salted —....... 89 Walnuts ees es Ss MINCE MEAT None Such, 4 doz. -._ 6 47 Quaker, 3 doz. case __ 3 50 Libby, Kegs, wet, Ib. 22 OLIVES Bulk, 5: gah kee .....8 60 Quart Jars, dozen ... 5 50 Bulk, 2 pal: ker 3 60 Pint Jars, dozen _... 3 00 4 oz. Jar, plain, doz. 1 35 5% oz. Jar, pl., doz. 1 60 8% oz. Jar, plain, doz. 2 35 20 oz, Jar, Pl. do... 4 25 8 oz. Jar, Stu., doz, 1 - 6 az. Jar, stuff:d, dz. 2 2 9 oz. Jar, stuffed, doz. 3 50 12 oz. Jar, Stuffed, da. 4 60@4 75 oon Jar. stuffed dz, 7 00 PARIS GREEN is ae es 31 Sea ae 29 - ang 68 2 27 PEANUT BUTTER i ere cae emery Bel Car-Mo Brand 20 1 Ib. ‘Ping 8 oz., 2 do. in case__ 15 Ib. Dae site a6 1D. patie oo PETROLEUM PRODUCTS. From Tank Wagon. Red Crown Gasoline _. 11 Red Crown Ethyl —__.___ : Solite Gasoline ________ In Iron Barrels Perfection Kerosine _. 13.6 Gas oc Gasoline 37.1 Vv. M. & P. Naphtha 19.6 ISO-VIS MOTOR OILS In tron Barrels Giehe oe T71 Medium (i 77.1 Reagan 77.1 Hox, Heayy oo) 77.1 olarine fron Barrels eh pk fed pd fed Heavy Special heavy - -...__ Extra heav Polaring “HW Transmission Oil — Finol, 4 oz. cans, Finol, 8 oz. cans, Parowax, 100° tb, Parowax. 40, 1 Ib. __ Parowax, 20, £ 1p. ANH TT RR ArAMArAARD COS po QQ “are cans 2.75 cans 4.65 Semdac, Semdac, 12 pt. 12 qt. PICKLES Medium Sour 5 gallon, 400 count .. 4 76 Sweet Small 16 Gallon, 3300 ~-____ 28 75 5 Gallon, 750 ~--...__ 9 00 Dill Pickles Gal. 40 to Tin, doz. __ 9 00 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 76 Bicyelé oo 4 75 POTASH Babbitt’s, 2 doz. 2 75 FRESH MEATS Beef Top Steers & Heif. __ 22 Good St’rs & H’f. 1544@19 Med. Steers & Heif. 18 Com. Steers & Heif. 15@16 Veal OW 0 et O00 (os 20 AGU UI 19 Lamb Spring Lamb 9): OF Good ete ee se Meet ee 23 ROGER oe ee ee 21 Mutton OOM cu 2S Mecham 16 Pork Dishe Hors 2s 11% Medium hogs, __.___-_ 10% EReaVY Hogs: 10% Eoin, med. 23 15 Butts SEE ie 15 Soiviiders (205 0 12 Spererips it Neck bones .. 0 06 PEPER Ss 10 PROVISIONS Barreled Pork Clear Back __ 25 00@28 00 Short Cut Clear26 00@29 00 Dry Salt Meats DS Bellies __ 18-20@18-19 Lard Pure in tierces: 13 60 lb. tubs _.__.advance \ 50 Ib, tubs ____advance 20 Ib. pails _.._.advance % 10 Ib. pails _.._.advance % 5 Ib. pails _.._.advance 1 3 lb. pails ___-advance 1 Compound tierces ____ pt Compound, tubs _____ Sausages Bolomng 14 Paver eos es ie Nrankiort 203 Pork 22000 i8@20 NCAR es 19 Tongue, Jellied __.___ 35 Headehecse 16 Smoked Meats Hams, Cer. 14-16 lb. @23% Hams, Cert., Skinned 1G-1S Fy mag Ham, dried beef Kouckies 0c @37 California Hams _. @17% Picnic Boiled Hams (2000. 20 @22 Boiled Hams @34 Minced Hams __-- @17 3acon 4/6 Cert. _. 24 @34 Beef Boneless, rump 28 00@30 00 Rump, new __ 29 00@32 00 Liver a 18 Cal ee eS PORK ee 8 RICE Fancy Blue Rose ___- 06 Rancy. Head _.. 07% Broken. 2.2 03% ROLLED OATS Silver Flake, 12 New Process) 2 2 25 Quaker, 18 Regular .. 1 80 Quaker, 12s Family __ 2 70 Mothers, 12s, M’num 3 25 Nedrow, 12s, China _. 3 25 Sacks, 90 Ib. Jute .. 3 75 RUSKS Michigan Tea Rusk Co. Brand. 40 rolls, per case ..__ 4 70 18 rolls, per case .... 2 26 18 cartons, per case__ 2 25 36 cartons, per case__ 4 50 SALERATUS Arm and Hammer __ 3 76 SAL SODA Granulated, bbls. __.. 1 80 Granulated, 60 Ibs. cs. 1 60 Granulated, 36 2% Ib. packages, 22.00 2 40 COD FISH Mid@les 2200 16 % Tablets, 4% lb. Pure =) 1 COZ, 62 Wood boxes, Pure _. 20% Whole Cad 2.020 11% HERRING Holland Herring Mixed, Keys —_.___._. 00 Mixed, half bbls. __ 9 00 Mixed, bbis. __.... 16 00 Milkers, Kegs ~______ 110 Milkers, half bbls. __ 10 00 Nilkers, bbis, 2... 18 00 K K K, Norway _. 19 50 S Ib: pallial 1 40 Cut Bunch 220 1 65 Roned. 19 th. hoxes _ 15 Lake Herring % bbl., 100 Ibs. ._-___ 50 Mackerel Tubs, 100 lb. fney fat = = Tubs, 50 count Pails. 10 lb. Fancy fat : 1S White Fish Med. Fancy, 100 Ib. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. __ 1 35 E. Z. Combination, dz. 1 85 Dri-Foot, doz. Bixbys, Doz. Shinola, doz. STOVE POLISH Blackne, per doz. Rlack Silk T.iquid, dz. Black Silk Paste, doz. Enameline Paste, doz. Enameline Liquid, dz. BE. Z. Liquid, per doz. 1 40 Radium, per dog. .... 1 85 Rising Sun, per doz. 1 35 654 Stove Enamel, dz. 2 80 Vuleanol, No. 5, doz. 95 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. ____ 3 00 SALT Colonial, 24, 2 Ib. _.._ 95 Colonial, 36-14% __.L 25 Colonial, Iodized, 24-2 2 00 Med. No. 1 Bbls. 2 70 Med. No. 1, 100 Ib. be. 90 Farmer Spec., 70 Ib. 95 Packers Meat, 50 lb. 57 Crushed Rock for ice cream, 100 lb., each 75 Butter Salt, 280 Ib. bbl. 4 24 Block, Pe 40 Baker Salt, 280 Ib. bbl. 4 10 24, 10 lb., per bale ____ 2 45 35, 4 lb., per bale ___. 2 60 50, 3 Ib., per bale __._ 2 &5 28 lb. bags, Table _. 42 Old Hickcory, Smoked, 6-10 Ib. Per case, 24, 2 Ibs. .. 3 40 Five case lots -...__ 30 Iodized, 24, 2 Ibs. __-. 2 40 BORAX Twenty Mule Team 24, 1 lb. packages __ 3 25 48. 10 oz. packages __ 4 35 96. % Ib. packages __ 4 00 SOAP Am. Family, 100 box 6 30 Crystal White, 100 __ 4 05 Export, 100 box ___.__ 4 00 Big Jack, 60s _._.... 4 50 Fels Naptha, 100 box 5 50 Flake White, 10 box 4 05 Grdma White Na. 10s 3 90 Swift Classic, 100 box 4 40 Wool, 100 wox ____.L 50 Jap Rose, 100 box —_.. : ee Fairy, 100 DOe Palm Olive, 144 box 1 00 Lava, 100 bo -.....__ 490 Octagon, 120 5 00 Pummo, 100 box -.._ 4 85 Sweetheart, 100 box . 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 Ige. 3 50 ' Quaker Hardwater Cocoa, 72s, box __.. 2 85 Fairbank Tar, 100 bx 4 00 Trilby Soap, 100, 10c 7 30 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 CLEANSERS eid spe ua } | rey i 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd, 3 dz. bx 3 75 Bon Ami Cake, 3 dz. 3 25 Brille 20 85 Climaline, 4 doz. ____ 4 20 Grandma, 100, 5c :__.. 3 65 Grandma, 24 Large 3 65 Gold Dust, 100s __. 4 00 Gold Dust, 12 Large 3 20 Golden Rod, 4 4 25 ours. 2 Oe, 2 4 50 La France Laun., 4 dz. 3 60 Luster Box, 54 _____ 3 75 Old Dutch Clean. 4 dz 3 40 Octagon, S$6— ________ 3 90 Kips! 406) 3 20 Himsa, 245 0 5 25 Rub No More, 100, 10 2) 3 85 Rub No More, 20 Lg. 4 00 Spotless Cleanser, 48, O Of, 3 85 Sani Flush, 1 doz. __ 2 25 Sapolio, < doz _..... 3 15 Soapine, 100, 12 oz. _ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 24 Large __ 4 80 Speedee, 3 doz. ______ 7 20 Sunbrite, 72 doz. ____ 4 00 Wyandotte, 48 _____ 4 75 SPICES Whole Spices Allspice, Jamaica ____ @25 Cloves, Zanzibar ____ @ 38 Cassia, Canton ______ @22 Cassia, 5c pkg., doz. =. Ginger, African ______ Ginger, Cochin —______ O28 Mace, Penang 1 39 Mixed, NO Ee @32 Mixed. 5c pkgs., doz. @45 Nutmegs, 70@90 oes @59 Nutmegs, 105-110 __ @59 Pepper, Black @46 Pure Ground in Bulk Allspice, vamaica _._ @ 29 Cloves, Zanzibar ~ @45 Cassia, Canton @2s Ginger, Corkin @38 Mustard .2 0 Mace, Penang i Pepper, Black 2.) Nutmegs Fepper, White Pepper, Cayenne ____ Paprika, Spanish oe Seasoning Chili Powder, 15c ____ 1 35 Celery Sale, 3 0Z. 2 gk Sage, 2 on . | 90 Onion Sait 1 35 Garlic 2 1 35 Ponelty, 3% oz. ____ 3 25 Kitchen Bouquet ____ 4 50 Laurel Leaves _______ 20 Marjoram, 1 oz. ______ 90 Savory, I az. 90 Thyme, 1 og, 90 Tumeric, 2% oz. ____ 90 STARCH Corn Kingsfurd, 40 lbs. _... 11% Powdered, bags ____ 4 50 Argo, 48, 1 lb. pkgs. 3 60 Cream, 48- Eo 4 80 Quaker, 40-1 _._..__ 07% Gloss Argo. 48, 1 Ib. pkgs. 3 60 Argo, 12, 3 lb. pkgs. 2 96 Argo, 8, 5 Ib. pkgs. ._ 3 35 Silver Gloss, 48, Is _. 11% Elastic, 64 pkgs. ____ 5 35 ‘Niger, 48-1 2 50 Tiger, SO ths 06 CORN SYRUP Corn Blue Karo, No. 1% -. 2 42 Blue Karo, No. 5, 1 dz. 3 33 Blue Karo, No. 10 ._ 3 12 Red Karo, No. 1% __ 2 70 Red Karo, No. 5, 1 dz. 3 71 Red Karo, No. 10 __ 3 51 Imit. Maple Flavor Orange, No. 1%, 2 dz. 3 15 Orange, No. 5, 1 do. 4 41 Orange, No. 10 ______ 4 21 Maple. Green Label Karo __ 5 19 Maple and Cane Kanuck, per gal. «1. «§6 Maple Michigan, per gal. ._ 2 50 Welchs, per gal. ____ 3 10 TABLE SAUCES Lea & Perrin, large__ 6 00 Lea & Perrin, small__ 3 35 PODNGr 2.000 1 60 Royal Mint 2 2 2 40 Tobhasco, 2.0%, __..__ 4 25 Sho You, 9 oz., doz. 2 70 A-\, large 5 20 A-), ama 2... 6B Caner, 4 O08. 0s 3 30 a 4 Zion Fig Bars Unequalled for? Stimulating and Speeding Up — Cooky Sales Ree Lacon ott ae Wholesale Grocer Zion Institutions & Industries adalat arian oN UME itGn TEA Japan Medium = 27@33 Choice 2... _-. 37@46 Raney 2 54@59 Ne. | Nibis 2 54 I Ih, pke. Siftine 13 Gunpowder Chetee 40 Bancy 22 47 Ceylon Pekoe, medium ____.. a oe English Breakfast Congou, Medium ______ 28 Congou, Choice ____ 35@36 Congou, Fancy ____ 42@43 Oolong Medina (25 ac > Cholee 22 Naney (2 60 TWINE Cotton, 3 ply cone ____ 40 Cotton, 3 ply pails ____ 42 Wool G ply: 2 18 VINEGAR Cider, 40 Grain ss 26 White Wine, 80 grain__ 25 White Wine, 40 Brain... 19 WICKING No. 0; per grass ss ts TG No. 1, per gross «1.95 No. 2, per gross ____ 1 50 No. 3, per gross ____ 2 00 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 60 Rochester, No. 3, doz. 2 00 Rayo, per doz _ 75 WOODENWARE Baskets Bushels, narrow band, Wire handles _ I Bushels, narrow band, wood handles ______ 1 80 Market, drop handle. 90 Market, single handle. 95 Market. extra 1 60 Splint larea 8 50 Splint, medium ______ 7 50 Splint, smalk 6 50 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each_. 2 55 3 to 6 gal., per gal. _. 16 Pails 10 qt. Galvanized ____ 2 50 12 qt. Galvanized __.. 2 75 14 qt. Galvanized ___. 3 25 12 qt. Flaring Gal. Ir. 5 00 0 gt. Tin Dairy 4. ag Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes. 70 Mouse, tin, 5 holes __ 65 Rat, wood 1 00 Rat, spring 1 00 Mouse, Spring 30 Tubs Large Galvanized ____ 8 75 Medium Galvanized __ 7 60 Small Galvanized ____ 6 78 Washboards Banner, Globe .______ 6 50 Brass, siigte 6 00 Glass, single 6 00 Double Peerless ____. 8 50 Single Peerless ______ 7 50 Northern Queen _____ 5 50 Universal =. © 25 Wood Bowls IS in. Butter 5 00 i in. Batter 2. 9 00 ht in. Butter 18 00 19 in. Butter 25 00 WRAPPING PAPER Fibre, Manila, white_ 05% No.) Pibie =... ag Butchers D. F. ___.. 06% Wrate 07 Kraft Stripe. 09% YEAST CAKE Magic 3 dex... 2 70 Sunlight, 3 dow 2 70 Sunlight, 1% @oz. __ 1 35 Yeast Foam, 3 doz. __ 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRES8ED Fleischmann, per doz. 30 he ae a p 99 9 30 MICHIGAN TRADESMAN February 22, 1928 . Proceedings of the Grand Rapids P. 0. Spaulding, Grand Rapids 50.00 . MN. Allen, Maple Hapids _ =. —sss«&R25 L. C. Curran & Co., Cleveland__ 4.63 Clyde Decker, Maple Rapids _____ 20.00 John Hatfield, Hubbardston ______ 4.00 Harry Vemran, Ithaca at (lark Geach St Johns 3.00 Columbia Institute Ass'n, Chicago 50.00 Dr. McWilliams, Maple Rapids 15.00 Otto Bullis, Maple Rapids __.._—s_- 23.63 Cc. D. Crook, Maple Rapids ______ 250.00 Sturgis Bros., Flower a 5 aoe G. L. Abbott. Maple Rapids 1.20 Wm. Waver, Maple Rapids ____ i eo Edgar Frisby, Maple Rapids _______ 65.00 M. J. Roberts, Maple Rapids 5.00 Fred Richards, Perrinton _______ 9.00 Fred Casterlin, Maple Rapids u 6.00 Feb. 138. We have to-day received the schedules, reference and adjudication in the matter of Clyde E. Shinn, Bankrupt No. 3362. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Sturgis, and his occupation is that of a laborer. The schedules show assets of $160 of which the full interest is claimed as exempt, with liabilities of $1,714. The court has written for funds, and upon receipt of same the first meeting will be called and note of same will be made herein. The list of creditors of said bank- rupt is as follows: First National Bank, Montpelier, esi ae Farmers Deposit Bank, Montpelier, ie eee Oe Farmers and Merchants Bank, Bryant, Ind. as pee 250.00 Engle & Bender Elevator Co., Pemnvine, 200. 60.00 Orlie Sullivan, Pennville, Ind. ___ 40.00 W. E. McCollister, Bryant, Ind.__ 185.00 Clint Bookout, Bryant, Ind. ______ 80.00 H. J. Hestin, Pennville, Ind. ~ 190.00 Bank of Petroleum, Ind. ________ 640.00 Bluffton Buick Co., Bluffton, Ind. _ 17.00 Bioxom Hdwe. Co. Pennville, Ind. 30.00 Walter Wililams, Pennville, Ind. 18.00 J. V. Bailes, Pennville, Ind. 22.00 Feb. 13. We have to-day received the schedules, reference and adiudication in the matter of Moses Baum, Bankrupt No. 3363. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand List your Cut-over Lands for Sale on Summer Cottages for Sale or Rent 7 e.. With the KENT REALTY COMPANY, Inc. We have reliable agents in the principal cities of Mich- igan, Ohio, Indiana and Illinois, where there is a growing market for MICHIGAN RECREATIONAL LANDS We deal exclusively in this character of préperties and have the facilities for reaching the great mass of buyers in the States mentioned. References: Grand Rapids Savings Bank The Old National Bank Grand Rapids, Mich. KENT REALTY CO, Inc. 915 Michigan Trust Bldg., Grand Rapids, Mich. WHITE HOUSE COFFE Test it by your own Taste! You can best sell a product that you yourself like best. Test White House Coffee in your own home. Compare it with any other high We leave the judg- ment to you. We know you will recommend, FIRST, this coffee that is the fruit of 40 ears’ experience in blending and roastin y grade coffee—bar none! the choicest coffee beans the world produces. The Flavor Is Roasted In! COFFEE Oe eel cake el ba Rostou -Chicago Portsmouth, Va, DWINELL-WRIGHT COMPANY Michigan Distributors — LEE & CADY February 22, 1928 MICHIGAN TRADESMAN 31 Rapdis, and his occupation is that of a clothing merchant. The schedules show assets of $6,876.92 of which $2,000 is claim- ed as exempt, with liabilities of $5,251.98. The first meeting will be called promptly, note of which will be made herein. The list of creditors of said bankrupt is as follows: City of Grand Rapids _._.__.___ $ 52.28 Industrial Bank, Grand aRpids ~_ 230.00 National Cash Register Co. ____ 85.00 KF, BE. Abeles & Co., Milwaukee __ 124.50 Baum Bros. Mayer Neckwear Co., Pt. Louis oo 63.50 Endicott Johnson Corp., Endicott — 122.30 Herold-Bertsch Shoe Co., Grand R. 141.60 Samuel Wineberg & Co., Chicago __ 132.45 Butler Bros., Chicago 0.000. 651.30 C. E. Long & Co., Grand Rapids__ 138.72 Phillip Girson & Co., Chicago ____ 115.00 Crown Overall Mfg. Co., Cincinnati 37.50 Isaae Walcoff & Co., New York __ 59.40 Nu Way Strech Suspender Co., ACTA (Loe 48.80 Robinson Bros., Toledo ______._____ 630.97 Manasse Hat Co., Grand Rapids__ Phillips Jones Corp., New York -- 170.88 Detroit Suspender & Belt Co., De- CO 60.74 M. Alperowitz & Son, Chicago __.. 73.00 Marlboro Shirt Co., Baltimore, Md. 50.50 Union Special Overall Co., Cinein- Na 58.15 Bray Robinson Clo. Co., Louisville 79.50 Heve New York 84.00 Beacon Falls Rubber Shoe Co., : ChigagO ee 124.68 Standard Mercantile Co., Chicago 193.90 U. S. Rubber Co., Chicagg 2. 305.65 Standard Garment Co., Toledo ___ 61.30 I. Wineberg & Co., Chicago ___.__ 266.86 Weiner Cap Co., Grand Rapids __ 101.50 Servus Rubber Co., Rock Island __ 15.50 New Era Shirt Co., St. Louis, Mo. 72.00 Kent State Bank, Grand Rapids __ 325.00 P. C. Peterson, Grand Rapids ____ 500.00 Feb. 8. We have to-day received the schedules in the matter of Muskegon Scrap Material Co., of Muskegon, Bank- rupt No. 3343. This is an involuntary case. The schedules show assets of $22,- 731.55 with liabilities of $61,588.36. The first meeting will be called promptly and note of same will be made herein. The list of creditors of said bankrupt is as follows: City of Muskegon 9: $1,301.97 Amer, Sanitary Rag Co., Chicago 280.37 Alberts Insurance Agency, Mus- NeGOn 56.55 Browne-Morse Co., Muskegon Hts. 280.13 Brunswick Balke Collender €o,, Muskegon oo 2,532.61 Buchann Sales & Service Co... Muskegon Cu 24.80 Becker Auto Co., Grand Rapids __ 1.60 Burrough Adding Machine Co., Grand: Rapids 200) ho 3.85 City of Muskéfon soe 65.03 Cotton News Agency, Muskegon __ 192.98 Close Elec. Co., Muskegon _______ 27.25 Central Methodist Church, Mus- Kegon 200 a 100.00 Chaddock Insurance Agency, Maskeron ea 114.12 R. W. Christie, Muskegon ______ 30.31 Dana Printing Co., Muskegon _____ 163.81 Drinan Roach Coal Co., Muskegon 27.50 Daily Metal Report, Chicago ____ 20.00 Federal Pipe Co., Chicago _______ 1,764.65 M. Fisher & Son, Kalamazoo ____ 69.15 Greater Muskegon Chamber of Commerce, 0 117.24 Alfred J. Hunter, Muskegon ______ 55.00 Harvey Cooper Agency, Muskegon 10.00 Johnson Bros., Ferrysburg ________ 614.46 Kresge Co., Muskegon ______.._ 132.98 Lake Shore Machinery Co., Mus- KGM@DT a ee 26.95 Leahy €o., Muskepon 0.050 16.12 Miring Wire Co., Muskegon ______ 15.03 Michigan Mutual Liability Co., Detvore 2 unknown *Morris Nover Iron Co., Saginaw 239.19 Muskegon Boiler Wks., Muskegon 3.58 Musk. Co-oper. Oil Co., Muskegon 97.37 Muskegon County Highway Dept., Muskeron: 00s 138.35 Musk. Paper Box Co., Muskegon_ 37.35 Muskegon Traction & Lighting Co., Muskegon 28 1,094.78 Muskegon Print Shop, Muskegon 2.86 Miller Tire Co., Muskegon ________ 5.75 Muskegon Glass Co., Muskegon __ 81.88 Muskegon Motor Transit Co., Miskeron 0 3.11 H. Rubinsky, Muskegon ________ 4,236.51 Mich. Home Tel. Co., Muskegon 19.50 Muskegon Railway & Navigation Co,. Muskegon 22-00) 4.00 Panyard Machine & Mfg. Co., MUMSKORON 2 200.00 Piston Ring Co., Muskegon _____ 4,936.16 Preston Light Co., New York ___ 8.47 ISCO a 26.08 Reliable Tire & Accessories Co., Lawrence Scudder & Co., Mus- KeSoOn) ooo 451.75 Shaw Walker Co., Muskegon ____ 2,499.50 Stewart Hartshown Co., Musk.__ 1,299.12 United Auto Co., Muskegon ______ 17.19 West Michigan Steel Foundry, Muskepon oe 8.40 H. Rubinsky, Muskegon _________ 6,572.91 Michigan Mutual Liability Co., Detrott: wo a 239.67 Enterprise Brass Works, Muskegon Fieignte 2) oe 00.00 Mihe. Mill Supply Co., Chicago 1,070,365 A. Levine Co., Chicago _______.__ 1,000.00 Albion Iron & Metal Co., Albion 1,477.18 Michigan Ox-Hydric Co., Musk. 221.37 Joe Brown & Son, Grand Rapids 3,733.66 Charles Habel, Muskegon -_._.._- 200.00 Grant Iron & Metal Co., Detroit 3,357.27 Max E. Sable, Detroit —_...__._. 850.00 Hackley Nat. Bank, Muskegon -. 750.00 Mrs. Ray Rubinsky, Muskegon... 3,000.00 Isaac Grossman, Muskegon ~-_...- 1,000.00 Jan. 27. On this day was held the final meeting of creditors in the matter of John Moutsatson, Bankrupt No. 3066. The bankrupt was not present or represented. The trustee was not present. Claims were proved and allowed. An order was made for the payment of expenses of ad- ministration and for the declaration and payment of the balance of funds on hand to preferred and secured claims. There were no dividends for general creditors. No objections were made to the discharge of the bankrupt. The meeting then ad- journed without date and the case will be closed and returned to the district court in due course. Jan. 27. On this day was held the final meeting of creditors in the matter of Twin City Wet Wash Laundry Co., Bank- rupt No. 2889. The bankrupts were not present or represented. The trustee was not present or represented. The trustee’s final report and account was considered and passed upon favorably. An order was made for the payment of expenses of administration and for the declaration and payment of a first and final dividend of 7.2 per cent. to creditors in general. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date and the case will be closed and returned to the district court in due course. Feb. 16. On this day was held the first meeting of creditors in the matter of Harvey Bogues, Bankrupt No. 3324. The bankrupt was not present or represented. The meeting was adjourned, on account of illness of the bankrupt, to March 1. On this day also was held the first meeting of creditors in the matter of Fred C. Oldham, Bankrupt No. 3336. The bankrupt was present in person. Certain creditors were present in person. One claim was proved and allowed. The bank- rupt was sworn and examined without a reporter. No trustee was appointed. The first meeting then adjourned without date, and the case has been closed and returned to the district court as a case without assets. On this day also was held the first meeting of creditors in the matter of W. H. Chase, Bankrupt No. 3307. The bank- rupt was present in person and repre- sented by attorneys Corwin, Norcross & Cook. Creditors were present in person and represented by Grand Rapids Credit Men’s Association. Claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court as case without assets. On this day also was held the first meeting of creditors in the matter of Nathan Graham, Bankrupt No. 3329. The bankrupt was present in person and rep- resented by attorney George H. Cross. Creditors were present in person. No claims were proved and allowed. No trus- tee was appointed. The bankrupt was Sworn and examined, without a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court as a case without assets. On this day also was held the first meeting of creditors in the matter of Wibbo Kiel, Bankrupt No. 3334. The bankrupt was present in person and not represented. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned without dote and the case has been closed and returned to the district court, as a case without assets. Feb. 16. We have to-day received the adjudication, reference in the matter of T. S. Sebring, as Sebring Tire and Bat- tery Shop, Bankrupt No. 3351. This is an involuntary case, and the schedules have been ordered filed. Upon receipt of same, notice of first meeting will be made herein, also list of creditors of said bank- rupt. The bankrupt is a resident of Sturgis. On this day also was held the first meeting of creditors in the matter of Robert R. Hunt, Bankrupt No. 3347. The bankrupt was present in person. No creditors were present or represented. One claim was proved and allowed. The bankrupt was sworn and examined with- out a reporter. No trustee was appointed. The first meeting then adjourned without date and the case has been closed and returned to the district court, as a case without assets. cree Mary's Little Lamb. Mary had a little lamb; One day she clipped its tresses, And found she had sufficient wool For fifteen modern dresses, What Advertising For the Retail Grocer? (Continued from page 20) will be a slow second, third, yes fourth consideration in such a store. So the idea is to lean over backward on crisp freshness and unfailing excellence. Let ’em say: “Hanson’s is rather high priced; but you know what you get there.” They could never say a better, more encouraging or profitable thing of you. I have stressed locals because they are most suitable for the small grocer, whose possible limit is around $15 per month. For space advertising cannot be run on such an appropriation, and it is not as effective, cost considered. Space advertising has its place. It will come in as your business grows and you have larger sums to invest in business building. It is most suitable for periodic use; every week on Mon- day or Sunday for Monday sales; as you grow bigger, twice a week. But for long, maybe always, you will use locals also. Weekly letters have their place, but to do that well requires special study, great persistence and de- votion. They are a supplemental, col- lateral plan, except in certain rural districts where other forms are not available. Billboards? Not at all for the or- dinary, usual grocery store. One must progress far as an advertiser and grow to big proportions before such adver- tising can be thought of. Paul Findlay. —____2o-2--2>_____ Small Flowers Bought. Manufacturers and importers of ar- tificial flowers are busy filling orders for the millinery trade. The trend toward trimmed millinery, which was confirmed at the recent show, is ex- pected to carry through, according to leading manufacturers in these lines. Consequently many of them are mak- ing plans to import large quantities of popular-priced numbers. Others are scouring Paris for new ideas which they expect to have copied either here or in Germany. At present the small flowers in violet and red shades are wanted for side trimming on the hats, for entire crowns and the new toques. —_———__ oo. Three-Piece Tweeds Favored. One of the manufacturers of high- grade coats and ensembles js doing a very good early Spring business on three-piece tweed ensembles. Grege and beige are the two best colors, al- though navy blue is in slight demand. The coats are made in the new three- quarter and seven-eighth lengths, with skirts either plain or pleated. Flat furs are occasionally used on the coats. Blouses are in flat crepe jn solid colors in semi-tailored styles. This manufac- turer expects that the demand for this type of garment is limited and is con- sequently preparing a new line of coats to be shown for late Spring wear. Sales Gain in Junior Dresses. There is a steady increase in the de- mand for cheaper and medium priced junior dresses. Many of the large de- partment stores are selling these dress- es in separate departments, instead of with the children’s lines. The call at present is for printed silks for im- mediate delivery. Flat crepes, on the other hand, are selling best on the road. Styles favor one-piece models with pleated skirts and varied trimming effects. Buttons, fagotting, stitched bandings and simulated monograms are used after the fashion of the high- grade garments. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. Store For Rent—New building, 20 x 100 clear inside. Prominent location, adjoin- ing 5c to $1.00 store. Steam heated. Rent reasonable. Splendid chance for right party. Box Hl, Saginaw, W. S., Mich. T79 For Sale—Grocery located north of Bay City. Seven miles from any other store. Doing good cash business. Owner unable to give it his personal attention. Address No. 780, c/o Michigan Tradesman. 780 - REDUCTION SALES—CLOSING OUT SALES—Dissolution of partnership sales, removal sales. Twenty years’ experience. No men in my employ. et my personal service for successful sale. «address W. A. Anning, 549 McAllister Ave., Wz 2ke- gan, Il. 781 For Sale—General store doing good business. Best located country store in county. Good reason for selling. Large store building, seven-room dwelling; all in fine condition. Very reasonable rent. Small amount of capital will make deal. New Haven Cash Store, Middleton, Mich. 782 For Sale—Small stock dry goods, wom- en's ready-to-wear, notions, chinaware. At a discount. Stock and fixtures $4,200. Address No. 783, c/o Michigan Tradesman. 783 For Sale—Grocery stock and fixtures. Best location. Price, wholesale inventory. Established thirty years. William Green, Olivet, Mich. Home of Olivet College. 784 FOR SALE—To close an estate, fully equipped wood working factory located in city of 6,000 population with two rail- roads. E. W. Cone, Administrator, R. F. D. 6, Charlotte, Mich. 773 Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich. Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Michigan. 566 FOR SALE—A going business, consist- ing of shoes, rubbers, staple dry goods, notions, men’s work clothes, underwear, a full line of groceries. Situated in one of the best farming sections in Michigan. Want to retire. Sale to be for cash. Stock invoices $8,500. Will lease brick building 24 x 100 ft. Address No. 776, c/o Michigan Tradesman. 776 FACTORY SALE New and slightly used store fixtures, show cases, units, counters, tables, etc. Real bargain prices. Call at office, Madison Ave. and P. M. tracks. Grand Rapids Store Equipment Corporation, Grand Rapids, Mich. W738 FOR SALE—Modern grocery and meat store, stock and fixtures. Doing $2,000 per week. Will lease to suit. Ill health reason for selling. Write to W. G. Dur- kee, 3422 Fenton Road, Flint, Mich. 772 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK Co. Grand Rapids. SAGINAW BRICK Co. Saginaw. —=——————— | 32 Economic Aspects of Blister Rust Control in Michigan. We deal here with one of our great- est natural resources. White pine has been well described as constituting the cream of our old-time forests. People who are now planting tens of thous- ands of trees each year use the white pine because they are sure it will be the most productive tree they can plant. With our soil and climate, more value can be produced by the white pine than can be derived from any other tree. Of all the trees of Michigan the white pine best combines the qualities of utility, rapid growth, heavy yield and ease of management. The supremacy of white pine is now threatened by white pine blister rust. The experts have studied the blister rust for more than ten years and I quote: “This disease is a most danger- ous forest enemy. It readily kills mature trees, but the greatest menace is in sweeping out of existence the young pine stock of to-day which js to become the mature timber of to-mor- row. Although it is slow in develop- ing it is nevertheless constant in action and certain in destruction, undermin- ing the very security of our forest cap- ital, without which continued forest production is impossible.” The rust is a fungus disease of a dual nature; it does not travel from one pine to another, but goes to cur- rant and gooseberry bushes—on these bushes developing a special form that can later infect pine trees. Of all cur- rant and gooseberry bushes the Euro- pean black currant is the most suscept- ible—the most prolific in spore pro- duction which later infects the pines and is altogether highly dangerous in its nature as a host plant at almost in- credible distances from white pine trees. The U. S. D. of A. recommends that European black currants be kept out of all regions where white pine can be grown. In June, 1927, the Federal au- thorities and our State Commissioner of Agriculture entered into an under- taking and agreement for co-operative work in controlling white pine blister rust in Michigan. There are five specifications of matters taken in charge of the Bureau of Plant Industry of the U. S. D. of A. in line and con- sonant with Federal powers and five specifications embracing activities con- sonant with State powers and one of these specifies that the Bureau of Ag- riculture Industry of the Michigan State Department of Agriculture shall assume administrative direction of all workers. In July the work got well under way and by November considerable blister rust infection was found. Practically 981% per cent. of all infections were found on cultivated black currants and if time could have been taken to esti- mate closely the area of infected sur- faces it seems sure that over 99 per cent. of total area of surfaces infected were on the cultivated black currants. Which shows where we can do the most effective work in combatting the disease. A hearing was advertised and held Nov. 22 and it was then adjudged that cultivated black currants were a nuis- MICHIGAN TRADESMAN ance in sixteen counties. Later infec- tions were found in Bay and Tuscola counties. Only one infection on pine was dis- covered. As the situation has de- veloped there is unmistakable need for thorough tracking down of all present sources of infection and prompt elim- ination of all black currants in the in- fected areas. The facts conclusively point to the necessity of following the advice of the U. S. D. A. experts by eliminating all cultivated black cur- rant bushes from Michigan in order to institute the most effective control work in protecting our white pine. Our Michigan State Department of Agriculture is carrying on under a re- stricted budget due to a 15 per cent. cut in appropriations. This blister rust control work brings jin an unusual problem in expenditure—it is an emer- gency that needs an emergency appro- priation. Therefore it will properly come before the State Administrative Board. The blister rust fungus is no re- specter of human convenicnce—with black currants on hand the blister rust is all set for speed. It will invade disease free areas on the wings of the wind whenever cultivated black cur- rants are present. If we want to get on safe ground in protecting our white pine the surest way is now to provide funds to do thorough blister rust con- trol work until the cultivated black currants are eliminated. We have a right to expect that the Administrative Board will take time to study and com- prehend tlris as an economic problem rightfully commanding careful states- manship. Frederick Wheeler, President Michigan Forestry As- sociation. —_~+~--____ Lenten Fasts Have Changed Since Strict Laws Governed. Lent again brings around its period of abstinence. In modern times its duration for forty days before Easter, not counting Sundays, is definitely fixed on the calendar, but its observa- tion has become a matter of chocie. The status of the fast has reversed itself, for in ancient times the question as to when it should start and how long it should continue was the sub- ject of contention among religious leaders, whereas what one should and should not eat were matters of law. Efforts have been made to trace the first Lent back to the Apostles, but Scholars also say it was not known until the church was formally estab- lished. It was not Lent at all then, this name being derived later from an old English word meaning Spring, in reference to the time of year in which it occurs. The Latins knew the fast at “quadragesima,” or “forty,” bit whether this was to signify forty days or forty hours was not always clear. In the time of Irenaeus the faithful ate nothing at all during the forty hours before Easter morning, but gradually abstinence became less in- clusive and the period was extended to cover all of Holy Week, then two weeks, then three weeks, until “quad- ragesima” came to designate, as the beginning of Lent, the Sunday which was the fortieth day before Easter. Early in the seventh century Ash pe oe Ne NN Wednesday was set as the beginning of the period. In the ‘Middle Ages fasting in Lent was rigidly exacted both by civic statute and by ecclesiastical law, and milk and eggs were forbidden as well as meat. The custom of substituting the use of fish is almost as old as Lent itself. Charters granted to certain English seaport towns provided for the supply of so many herring to the King during Lent—herring pies being con- sidered a particular Lenten delicacy. Medieval abstinence was so strictly adhered to that armies and garvisons were known to face starvation for want of Lenten food, though they were well supplied with meat and other forbid- den articles. The Battle of the Her- rings was fought in 1429 to cover the march of a convoy of Lenten food on its way to the English Army at Or- leans. In the eleventh century it was said that one was liable to have his teeth knocked out for eating flesh dur- ing Lent, and in Charlemagne’s time the death penalty for wanton disregard of the holy season was forced on con- quered Saxony. Observance of Lent, even in the Middle Ages, however, was not al- together a religious matter. The State was concerned not so much for the souls of men as for the promotion of its fishing industries and the conserva- tion of its meat supply. —_+22___ New Sports Coats Use Varied Fabrics. Sports coats are distinctive this sea- son, especially in the variety of fabrics they present. These include many of the dependable Scotch tweeds, home- spuns and mixtures and other new weaves from American looms. Among these are several tweeds of light weight in plain goods, stripes and open work and some charming mixtures in beige and brown, gray and black and blue. In the sports coats for general wear no attempt is made to relate the wrap to the dress. Some are made of the inconspicuous patterns of the tweed type, but a few are shown in figured materials also of the tweed or fancy homespun. On these the collar is usually of fur—fox, badger or skunk —and mannish cuffs and pockets ap- pear on some models. The three- quarters or seven-eighths length coat is considered to be correct in both the sports and dressy styles, but the prac- tical outing coat or raglan is more often cut full length. A few capes are shown in both im- ported and domestic materials. One, three-quarters length and circular in shape, is made of beige kasha and is lined with crepe de chine in beige with brown polka-dots. This cape has a round, high collar of brown fox. An- other circular cape, made of tweed angora, has a fitted yoke and revers at the neck with taper toward the bot- tom. A slash in the material at each side provides an opening for the arm. There are several novelties in the treatment of the neck line. In one a Narrow cravat scarf is shown instead of the regulation collar of fabric or fur. In some models just received pin-tucks in the place of seams are used to absorb the fullness on the Shoulders. They are made in yoke February 22, 1928 form, and are set in different places in the coat by way of elaboration. All of these novelties in wraps avoid the bizarre effects evident in the styles of two years ago.—N. Y. Times. —_—_—_> +2 Gay Fabrics For Spring Wear. Printed materials for the season just opening are of many kinds. The sheer flowery prints in chiffon are most en- gaging, for they have the appearance of the most delicate gauze, especially those in the new wiry effect. Most of these are in pastel shades, though some bright tints are printed in florals and scrolls on neutral and white grounds. The rayons are presented in a new group in charming shades of rose, yel- low, blue, green and violet. They are shown in especially fine, soft weaves, which are tub-fast and sun-fast, and serve well for summer dresses of every sort. In cotton prints there are several new materials, among them cotton tweed in browns, tans and grays. A grateful revival is the new version of French satine, which is light, closely woven and has luster of satin. It is printed with small patterns in at- tractive color schemes. Contrasting with these are the new French conceptions of tartans, Galli- cized into “tartannes,” which are print- ed on crepe and other materials. They range from dark, rich colors taken from the tartans of clans to bright ones on sports silks; and from large plaids on taffeta suitable for many different frocks to miniature ones on both silks and chiffons. In this kaleidoscopic display of pat- tern and color are countless motifs. There are gay bandanna prints that typify their title, and are seen in cir- cles of vivid color on dark back- grounds. A daring adaptation is one of Chinese origin with intricate lines, peacocks and birds and a rich as- sembling of colors.—N. Y. Times. —+~+~ Strong Colors in Handkerchiefs. Handkerchiefs in new patterns for early Spring and Summer are just ar- riving from Europe. Although strong colors are used in the designs, the backgrounds for the most part are in white. The borders are modernistic in effect and use in single color schemes. Lace and hand-drawn work is noted on many, and these are ex- pected to be seen much this season be- cause they go well with the new styles in formal afternoon costumes. Hand rolled hems are used throughout on those of the better grade of printed ones, while those in plain white have fine edgings of lace. For sports wear large handkerchiefs of printed silks are used with scarfs to match. These are pinned to the inside of a pocket and allowed to fall outside for the color effect. —_~+~-.____ Seven New Readers of the Tradesman. The following new subscriptions have been received during the past week: Heberly & Gulliver, Detroit. F. S. Gazella, Ionia. Thomas B. Jackson, Bad Axe. W. H. Clay, Lansing. Francis Jiroch Co., Muskegon. Geo. R. Potts, Royal Oak. Bernard B. Fallon, Grand Rapids.