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Forty-fifth Year GRAND RAPIDS, WEDNESDAY, FEBRUARY 29, 1928

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Manhood in the Making

Af (CAA NTED — by parents everywhere in America
A's who have their hopes for future happiness
eA bound up in their children’s success — wanted,
by these fathers and mothers, a son.

Wanted,a son who can tend a furnace or mow a lawn
and not complain.

Wanted, a son who is on time to his meals, who can
keep his room clean, who does not leave his clothes over
the house for mother to put away and who is not selfish.

Wanted, a son who does not let his mother wait on
him, but who is thoughtful of her in little ways as well
as in big.

Wanted, a son who does not need company manners.

Wanted, a son who likes other boys; who does not
need to take them away from home to have a good time;
who can make them happy in his own home.

Wanted, a son who can keep his promises and who
scorns a lie.

Wanted, a son of whom a father may be proud and
whom a mother may trust.

Wanted, a son who has manhood in the making.

Wanted, a son.

  

  
 
   
 
   
   
      

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Forty-fifth Year

GRAND RAPIDS, WEDNESDAY, FEBRUARY 29, 1928

Number 2319

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
nonth or more old, 15 cents; issues a year or mcre
old, 25 cents; issues five years or more old 50 ce..ts.

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

 

Gabby Gleanings From Grand Rapids.

Grand Rapids, Feb. 28—J. H. Hagy
(Hazeltine & Perkins Drug Co.), who
was seriously injured by contact with
an automobile several weeks ago, has
gone to Los Angeles to spend he win-
ter with his son.

Everything all set for the largest
and best banquet and ball ever held by
Grand Rapids Council, which will be
held at the Pantlind Hotel Saturday,
March 3, at 6:30 sharp. The committee,
under the management of Mr. and Mrs.
C. J. Farley, have been untiring in their
efforts and the results obtained are
very satisfactory indeed. The tickets
have been disposed of to the entire
satisfaction of the committee and a
record attendance is promised.

All members of Grand Rapids Coun-
cil should attend the annual meeting in
the English room of the Rowe Hotel
Saturday, March 3, at 9 o’clock in the
morning. Lunch will be served in the
regular dining room at noon in con-
junction with the regular weekly meet-
ing of the Grand Rapids Salesmen’s

Club. A full attendance.is requested
at the annual meeting and at the
luncheon.

Richard D. Warner, Jr., who has

traveled for the Colonial Salt Co. for
twenty-four years, has been given a
two months’ vacation by his employ-
ers. He leaves to-day for Banning,
Calif.. where he will be the guest of
his brother-in-law, Geo. McInnes, for-
merly of Grand Rapids, at Lone Oak
Ranch. Mr. Warner will be accom-
panied by his wife.

Every) week some member of the
Grand Rapids Salesmen’s Club, which
holds its meeting each Saturday at
12:45 at the Rowe Hotel, sends out
notices to the members of the Club of
the meeting for the next Saturday on
their own stationery. For the meeting
of February 25. Reverend George
Harlan McClung, pastor of the First
Methodist Episcopal church, asked the
privilege of sending out these notices,
and as they were so interesting and
unique, we produced one of these
notices in full. Enclosed in the en-
velopes with these notices, was a pic-
ture postal card of the beautiful First
Methodist Episcopal church and a

church bulletin of the activities of
Sunday, February 26 and the following
week. All of which goes to show, that

Prother McClung is a sincere believer
‘4 good advertising. Brother McClung
is a good minister and a good fellow.
Following is a copy of the announce-
ment in full:

Dea- Fellow Salesmen and Purvey-
ors of Truth—Following are a few of
the good things you will miss if you

* specialty salesmen.

cannot possibly attend the meeting
next Saturday at 12:45 p. m.:

1. Dinner served especially for dis-
criminating and distinguished diners
at the nominal price of 75c per plate,
everything else thrown in.

2. Rutledge W.. Radcliffe’s pic-
turesque and pleasing presidency, es-
pecially prepared for non-prevaricating
It is worth a quar-
ter and doesn’t cost a cent.

3. Homer R._ Bradfield’s  super-
secretaryship. See the universe's great-
est secretary in action. Better than a
Chautauqua lecture and as free as the
air, but not as cold as when this no-
tice is written.

4. W. H. Caslow’s home made
speech on “The Home Trade League:
Who, What and Why.” The chain
store freely discussed (not cussed)
from the standpoint of the independent
merchant. If you are not interested
in your city, don’t come.

5. Fellowship de luxe for an hour

and a half with as fine a bunch of sales-
men as ever sat down at the same
table.
6. The companion of your wife. if
you bring her, and if you can’t, pick
up some lonely traveler and make
vourself happy by making him happy
too.

A salesman lived in our town

(They're always wondrous wise!)

He spent five great big days each week
in hustling merchandise.

But lo! When Saturday rolled round,
He joined the jolliest crowd;
The Salesman’s Club he always found,
He heartily laughed out loud.

Sut then, when Sunday came along,
(His life he wanted whole)

He early hurried off to church
And thus he tuned his soul.

The salesman’s life was rounded out,
A prosperous race he ran.
He passed away, the gang all sang
“This surely was a man!
George McClurg.
(Apologies to Mother Goose and
Shakespeare)

John Parker, for the past thirty
years traveling salesman for the Round
Oak Heating Co. (Dowagiac), has
severed his connection with that in-
stitution. Mr. Parker had the factory’s
Iowa territory and was one of the best
known of their representatives. He
will continue making his home in
Dowagiac.

E. B. Stebbins, the Carson City
banker, was in the citv this week with
Mr. Smith, his associate in the pro-
posed washing machine factory at that
place, looking over machinery for the
undertaking. A building is in process
of construction. Mr. Smith has had
long and varied experience as a manu-
facturer and business executive.

T. J. Thompson, formerly general
manager of the Standard Oil Co. of
Indiana, is on another trip to Europe,
during which time he has visited Rome,
Montone, Monaco, Monte Carlor Nice,
Cannes and St. Raphael. He also cov-
ered Scotland and visited his old home
town ow Glossup, Eng. He is ex-
pected home the latter part of March.

—__2-.___

Late News From the Metropolis of
Michigan.
Detroit, Feb. 28—Variable weather

during the past week had its adverse
effect on reail business conditions ac-
cording to information given by. some
of the leading retail merchants in the
outlying sections of Detroit. Business
volume was slightly less than for the

same period of the previous week they
reported.

Davidson Brothers have added wo-
men’s and children’s underwear to the
lines already carried, which consists
of stocks usually carried by dry goods
jobbers and distributors, with the ex-
ception ot yard goods.

Many of the exhibitors at the Better
Merchandising Conference and Ex-
position held in Detroit Feb. 15 to 17
will occupy display booths at the an-
nual convention and exposition of the
Michigan Retail Dry Goods Dealers
Association to be held in Lansing,
March 13, 14 and 15. Among those
who have already signed for exhibit
space are: Annis Fur Post, Edson,
Moore & Co., A. Krolik & Co., Small-
Ferrer Co., National Package Distrib-
uting Co. and the Bloom-Neff Fur Co.
Secretary Jason Hammond, of the As-
sociation, is negotiating with other
houses who are expected to join the
Detroit group of exhibitors.

W. C. McLaughlin, general manager
of the Union Paper and Twine Co., has
been appointed general manager and
treasurer of the Chatfield, Woods Co.,
of Cincinnati. Mr. McLaughlin will
continue his managerial duties with the
Union Paper & Twine Co., which is
a branch of the Cincinnati house and
will divide his time between both cities.

The Boston Dress & Dry Goods Co.
has closed out its store on West Jeffer-
son avenue, Detroit, and will open a
store in River Rouge, a suburb, about
March 1.

Following the example of many large
and successful industrial corporations,
Crowley, Milner & Co., has invited its
executives to become shareholders in
the business. Holdings in excess of
half a million dollars have been taken
over by the executive employes, ac-
cording to the president, D. T. Crow-

ley. Crowley, Milner & Co. operate
one of Detroit’s large department
stores.

William Hazelton, member of Edson,
Moore & Co., and manager of several
textile goods denartments, has sublime
faith in the future of business for the
year. Basing his optimism on a care-
ful analysis of industrial conditions and
Government reports on farm products
prospects Mr. Hazelton has according-
ly planned for larger retail require-
ments than for many months past. The
confidence in the 1928 business pros-
pects, held by Mr. Hazelton is shared
by practically all wholesalers and
manufacturers in Detroit.

More than twenty-five firms in De-
troit specialize in store fixtures of
various kinds.

John A. Lahey and Joseph Finnegan,
of A. Krolik & Co., are visiting the
Eastern markets in the interests of the
firm.

Undoubtedly it is jn the Detroit
market and if you do not know the
name of the firm handling the com-
modity you are interested in, write E.
E. Prine, care of the Detroit Board of
Commerce, who will be glad to furnish
such information to any merchants
asking for it. James M. Golding.

—_>-___
Brighter Days Ahead For Bonye City.

Boyne ‘City, Feb. 28—March is al-
most here. Winter will soon be gone.
Now we have days of bright sunshine
and nights of sparkling cold, when the
hills gleam white and the crust
crackles under foot, while the stars are
twinkling points of light. This is the

time when the sunsets flame in irri-
descent colors and the hills, as the
sun wanes and the evening shadows
fall, blush in rosy pleasure under the
kiss of the departing day. The trees
and shrubs of the park and woodland
sparkle with royal jewels as the sun
peeps over the Eastern horizon, her-
alded by banners of rose and gold. The
evening silence is broken by the roar
of motors, hurrying along roads as
smooth as asphalt and as noiseless to
or from some indoor frolic. Every-
body feels the vim of the ozone and
life is good.

This is the time for the real outdoor
winter sport. In the fore part of the
winter it snows all the time, the roads
are clogged with soft, wet, heavy
snow or s.ush. The skies are overcast
and the days dark and short. The real
sport season is in the closine days of
the winter, when the snow is hard and
the days clear and cold. Just on the
edge of the sugar season, when the sap
is sweetest and the sugar the best.

We talk about our summer climate.
Why not our winter? It has any other
winter weather beaten by long odds.
Cold: ¥es, it is. but it does not
freeze the marrow in your bones. [1
does nip finzers and ears, but it does
not turn the whole body into a nutmeg
grater.

We like this country.

We were told that the Michigan
Tanning & Extract Co. is working up
to full capacity as rapidly as possible.
This is good news for Boyne City. For
several years the business has been
carried on under serious handicaps and
the town has best been beset with
rumors that this industry was likely to
be moved to some other location. That
seems definitely settled for the present,
at least. This action of the Tanning
Co. gives the people who are interested
in the future of the town reason to
hope that the nadir of the industrial
decline of Boyne City, which began
when Mr. Von Platen took the fortune
he had made in Charlevoix county lum-
ber and invested it in Grand R: ipids,
and other capital that was produced
in Boyne City was invested in other
places and most of it dissipated. The
East end of Pine Lake has produced
an immense amount of wealth and will
again when industrial investors realize
that it is a good place to make things
profitably. Charles T. McCutcheon.

Death of Veteran Merchant.
Wyandotte, Feb. 28—Henry
72 years old, 145 Oak street, for the
past forty years in business, died last
night in his home after an illness of

nine weeks.

Mr. Kaul was born in Brockport,
N. Y., and came to Wyandotte with
his parents. After graduating from
school. he entered the dry goods and
furnishing business, being later as-
sociated with his two sons, John and
Will, in the enterprise.

He was a member of the Woodman’s
lodge, a trustee of St. Joseph’s Roman
Cathol‘c church. and a member of the
Holy Name society.

Kaul,

 

 

Four New Readers of the Tradesman
The following new

subscriptions
have been received during the past
week:
Geo. E. Hunt, Grand Rapids.
Schust Company, Grand Rapids.
Stoddart & Buxton, Ionia.

Bayuk Cigar Co., Grand Rapids.

CONSERVING HISTORY.

Great Fund of Invaluable Information
Near at Hand.

During the hazy days of last Sep-
tember I visited my birthplace near
Milwaukee, Wis., in the township of
Wauwatosa. I had not been there
since 1860 and only one of the boys
who were my schoolmates was living.
Nearly all the people whose names I
recalled were buried in the country
graveyard which was a plot of ground
very near my ancestral home.

There I sought a renewal of the old
friendships. I was glad to find the
burial place well fenced with an at-
tractive entrance and the interior very
well cared for. The area seemed com-
pletely occupied and there were no in-
dications of fresh burials. In passing
from one headstone to another and
reading the inscriptions on the various
shafts, I was surprised to find a ma-
jority of the names were familiar and
I could recall when these people lived
in the neighborhood. The given names
of the children in the families and their
But there
which

faces came into my vision.
were no stories written there
would give any clue to the lives and
relationships of the recorded names to
the community. The legends were some
of them indices of character, but noth-
ing further. I longed for the stories
of these lives, but there is no record
to which I could go to satisfy my de-
There was nobody of whom I
could obtain information that would
have given me the keenest satisfac-
tion and no amount of research would
reveal the inner history of the com-

sires.

munity.

This experience led me to think
about our own Fulton street cemetery
in Grand Rapids. It is the most im-
portant monument of the history of our
community which exists. The story
bound up in the memorials is more
important and more perfect than is re-
corded in any printed volume. Much
of it is lost, but if prompt action is
taken there may be revealed a great
fund of invaluable historic information
and placed for preservation where it
can be of inestimable value to suceed-
ing generations. Having this in mind
a few kindred spirits put their heads
together and are already taking meas-
ures to perpetuate this memorial and
adopt a constructive plan by means of
which every detail of the cemetery will
have sympathetic fostering care and,
under the custody of the city govern-
ment, an orderly,
maintained, so
of the families which
sponsible for values which have been
vital in the growth and development of

C
y, attractive condition
that the remembrance
have been re-

our city and its vicinage shall be pre-
served and rendered useful for all time.

Connected with and made a part of
this plan of preservation, from every
available information concern-
ing the families represegted there
should be garnered, put in attractive
and available form and placed in the
Grand Rapids public

source

vaults of the
library.

As an object lesson I gave a little
attention to one family whose members
are all buried in a lot of this cemetery,
and was greatly surprised at the
amount of material that was still avail-

MICHIGAN TRADESMAN

able in letters, family records, manu-
scripts and the memories of living peo-

ple. If some common form for these

records could be adopted, so that filing
and indexing could be accomplished in
a manner to make the material readily
available, this work could be approach-
ed, developed and fulfilled in an order-
ly way under the direction of an ac-
complished librarian. .

What more important service could
our Historical Society enter upon in
the promotion of the objects of the
association? I have already approach-
ed members of a number of our pioneer
families ancestors are inhab-
itants of this city of the dead and find
they are responsive to my suggestions
and I am satisfied if the Historical
Society shall take on this function in
a methodical way quite wonderful re-
sults could be accomplished.

And now a few words about the
grounds of this cemetery and the man-
ner of treatment if the city should
acquiesce in the plan of taking over
their custody in perpetuity.

Already a movement has been de-
veloping on the. part of progressive
citizens and whose judgment I am
bound to respect to have this cemetery
removed from the central area of the
municipality, as it detracts from the
value of property in the vicinity and
stands directly in the way of one of
the most important North and South
avenues in the city. To many. deter-
mined and substantial citizens who are

whose

consistent advocates of our compre-
hensive municipal plan the burial
ground stands in the way of progress
and should be removed to the new, fine
Woodlawn cemetery, thus giving an
opportunity for making Eastern avenue
a straight and important thoroughfare
the whole length of the city and ex-
tending it far into the metropolitan
area,

What in particular would be gained
by it? In the first place the topography
would involve a rather serious engin-
In the second place
this plan would absolutely ignore the
sentiment connected with the burial
place of our friends and relatives who
In the third
place it would be a terribly expensive
project with no compensating ad-
vantages.

Regarding the cemetery as our most
important single historical monument
and treating its preservation and care
as a city obligation, there is a real ad-
vantage in routing Eastern avenue
around the West side, curving the
corners and making the entrance from
the West attractive through the wise
application of landscape art. The curve
in the street would be no impediment
to machines traversing the avenue and
would give an admirable opportunity
to emphasize the historical monument
as one of the great treasures of the
city. New York, Boston and many
other cities take great pride in calling
attention to their old cemeteries and
protecting them from vandalism
through great care, never making ex-
pense an excuse for thoughtlessness or
lack of devotion to a wise appreciation
of affection and sentiment.

I trust that a harsh utilitarianism will
not overshadow a wholesome sentiment
in the treatment of this interesting

eering problem.

have been called away.

feature of our city and that the ex-
ample of older cities in honoring these
historical burial places will be followed
by our own municipality in its treat-
ment of its oldest cemetery.
‘Charles W. Garfield.

—_++»—___
Not in Favor of Capital Punishment.

Years ago we said that if ever Mich-
igan enacted a capital punishment law
we would move to another state. Our
views are not changed as to the hor-
rible aspect of vengence meted by so-
siety upon the individual. Recent
events have aroused Statewide and
Nationwide clamor for certain justice
to murderers. I say “certain” because
no one can feel sure that a sentence of
life imprisonment will be carried out.
That would not only be far worse
punishment than sudden death, but it
would safeguard society from further
danger from the condemned.

Before me is a most delicate green
spray of fern with a little bunch of
purple flowers tied with a white thread.
It came to me yesterday from the
church yard where the funeral of little
Marion Parker was held. California
to Michigan—a token of the precious
lives that were blotted out there and
here so recently. In Michigan the ex-
treme legal penalty was pronounced
without delay or indecision. When and
what will be the pronouncement in Cal-
ifornia, which will accomplish more?

On one subject I am most decidedly
rersuaded. The governor of the state
—any state—should not have the au-
thority to pardon a convict, even with
the consent or the recommendation of
a pardon board. There should be a
pardon board composed of at least five
judges who become members of that
board by fixed promotion rules after
long and efficient service. The pardon
should be issued by the Secretary of
State at the order of the Board. And
I think that not only the prison warden,
but the prosecutor and judge who acted
when the prisoner was on trial should,
if living, be favorable to such pardon
before it could be granted.

Since the days of Governor Begole
the pardoning power has been more or
less misused in this State.

There would be far greater satisfac-
t'on to the people, I think, in depriving
the governor of the pardoning power
than in enacting a capital punishment
law. E. E. Whitney.

— -—-._____

The “Fiapper” Hog Now in Vogue.

The “flapper hog” is in vogue. Such
is the fact, according to a recent state-
ment of the National Livestock and
Mea tBoard.

Scientific facts have recently been
brought forth by experimenters in ani-
mal husbandry with reference to the
changing of various types of hogs, and
in connection with these statements
packer representatives have requested
that producers change to a type of hog
that best meets all the requirements of
the consumers of pork.

It is a known fact that the type of
hog which brings the highest market
prices is that in greatest demand. This
demand originates in the home, and the
present-day home is characterized as
“kitchenette.” The housewife seeks
small cuts of high quality, but with
little waste, which she commonly calls

   

February 29, 1928

excess fat. Fat meat has gone out of
style and, as some meat men say, what
we need is a hog “of flapper style.”

The consumer demand calls for a pig
of a moderate weight, around 225
pounds, which is well finished but not
wasty, nor does it carry an abundance
of fat intermingled w:th the lean. Fur-
thermore, packers are desirous of pur-
chasing hogs that will yield a large
percentage of the cuts most in demand.
Another reason for objecting to heavy
fat animals is that the foreign demand
for lard has decreased.

Thus, because of this particular de-
mand, which originates in the home
and is passed on to the feeders and the
producers by the packers, the livestock
men of the country are endeavoring to
produce in sufficient numbers the hog
that is commonly known as “the pres-
ent-day pig,” which will be prolific,
hearty, economical and profitable feed-
ers, and yet yield a well-finished car-
cass of desirable weight, but not too
fat or wasty, and cutting out a large
percentage of loin, ham, and bacon.
Furthermore, these cuts must be of
fine quality lean, which exists in large

proportion when compared to the
amount of external and internal fat.
—~+3-+____

Nove’ Blank To Send to Delinquents.

L. K. Putney & Son, general dealers
near Arcadia, have devised a blank to
send to their delinquent debtors in the
hope that it will be promptly executed
and returned. The subject matter of
the blank is so novel that the Trades-
man takes pleasure in reproducing it,
as follows:

L. K. Putney & Son
The Store of a Hundred Lines
R. F. D. Arcadia, Mich.

Dear Partner in Business:—

In checking over our accounts to-
day we find you are owing us $______
which is long past due and with heavy
bills coming on we must ask for a
check at this time.

You can send either a real check or
a pencil check in some of the—below
which will tell us the whole story why
this matter has not been settled before.

L. K. Putney & Son.

—Can’t possibly send a check to-day,
Wet We Peer

—I am sending a check but it is post-
dated a few days.

—We have already mailed you a check.

—We don’t intend to pay—you will
have to fight for it. :

—Here is part of it to show you our
heart is in the right place.

—Here is all of it—shut up, please.

—Sorry we got behind. Thanks for
your patience.

—We know we have not done as we
agreed but will not let it happen
again if possible.

—We have the following to sell and
will pay you out of the proceeds____

—We are working for Mr. -_________
and as soon as he pays us we will
pay you.

—We will give you a bankable note
endorsed by our neighbor.

—We will execute a chattel mortgage
on the following personal property to
secure this account: Livestock, farm
tools, household goods, automobiles,
logs or wood, other items .-cccovece

 

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February 29, 1928

 

 

 

 

 

 

 

 

MICHIGAN TRADESMAN 3

 

 

 

 

 

 

For Quicker Action

Often the investor needs investment service in
a hurry — to secure information about certain
securities or certain companies — to turn a list
of bonds into cash — any one of a dozen vital
requirements.

The nation-wide scope of our activities — the
markets we are constantly in touch with — our
special statistical departments and private wires
— the experience of our executives — the ability
and training of our personnel — all these things
contribute to provide unusually prompt and effi-
cient service.

 

 

You will find it profitable to go over your present
holdings with a member of this organization so
that we can keep you automatically informed
about developments which affect your interests.
And remember always that quick action on your
needs is as near as your telephone.

Howe. Snow & Co.

(Incorporated )

) \ Investment Securities | {
Grand Rapids

Fourth Floor, Grand Rapids Savings Bank Building

 

NEW YORK BOSTON

CHICAGO PHILADELPHIA

DETROIT SAN FRANCISCO
LOS ANGELES

MINNEAPOLIS
SYRACUSE
ROCHESTER, N.Y,

 

 

4

MICHIGAN TRADESMAN

  

February 29, 1928

 

MOVEMENTS OF MERCHANTS.

St. Clair—The F. W. Baby Co. has
changed its name to the Baubie Coal
Coa.

Benton Harbor—The Heustis-Schra-
der Co. has changed its name to the
Heustis Motor Sales Co.

Escanaba—The Fair Savings Bank
Department Store has increased its
capital stock from $30,000 to $75,000.

Lansing—Small’s Men Shop, Boyd
Small proprietor, has removed his
stock to his new location, 211 South
Washington avenue.

Lansing—Mrs. Rose Phelps succeeds
Henry J. Dunnebacke as owner of the
Lobby Cigar Shop, Prudden building,
taking possess‘on March 1.

Grand Rapids—The Piggly-Wigegly
Johnson Co., 528 Fourth street, has
changed its capitalization from $105,000
to $100,000 and 500 shares no par va'ue.

Vicksburg—The Clapp Motor Sales,
automobiles, parts and accessories, has
sold its stock to Marin Derhammer,
of Battle Creek, who has taken pos-
session.

Holland—Mrs. G. Warren, who con-
ducts a millinery store in Zeeland, has
opened a branch store here on Wash-
ington street, between 18th and 19th
streets.

Lansing — Brandl’s, 214-16 North
Washington street, has purchased the
interest of Julius Brandl and is having
a dissolution sa’e of its men’s furnish-
ings stock.

Allegan—The first cha‘n
Allegan was the A. & P. and announce-
ment is made that a meat market is
to be added. This will make the fifth
meat market for this ‘ittle citv.

Fl nt—The Parkmore Drug Co., 3801
South Saginaw street, has been incor-
porated with an authorized capital
stock of $3,000, all of which has been
subscribed and paid in in cash.

Monroe—Nick Spillson and Gust
Allen have leased the bulding at 120
East Front street and will occupy it
with a modern restaurant as soon as
the building has been remodeled.

Mancelona — Th’s community was
shocked ‘ast week by the death of the
infant son of Sidney Madalie, general
dealer and banker. The lad was only
six months old and was a remarkably
bright child.

Manistee—The Merten Drug Co.,
now operating one drug store here,
will open another in the store now
occupied by the Aarons clothing stock.
The new companies hope to be doing
business by June 1.

store in

Kalamazoo—Emanuel Strass has re-
signed his position with the Remington
Typewriter Co. and engaged in a sim-
118 Portage street,
the Woodstock

ilar business at
under the style of
Typewriter Sales Co.
Grand Rapids—The Hauger-Martin
Co., 300 Monroe avenue, N. W., whole-
sale dealer in c‘othing, has changed
its name to the Alexander-Martin Co.,
sInc., and increased its capital stock
from $35,000 to $100,000.
Detroit—The Michigan Fruit & Pro-
duce Co., 2652 18th street, has been
incorporated with an authorized capital
stock of $10,000, $7,550 of which has
been subscribed and paid in, $150 in
cash and $7,400 in pronerty.
Alpena—The Lake Fish Corporation,

foot of First avenue, has been incorpo-
rated to conduct a general fishing busi-
ness with an authorized capital stock
of $20,000, al! of which has been sub-
scribed and paid in in property.

Kalamazoo—The Peck Drug Store,
1956 Portage street, has taken over the
Glendening Drug Co. stock at 2050
South Burdick street and will con-
tinue it as a branch store. A modern
soda fountain is being insta‘led.

Detroit— J. D, H. Lowden, sales
agent for the National Biscuit Co., in
charge of the Detroit agency, has been
awarded second prize in a contest con-
ducted in 1927 for reduction of oper-
ating costs and management of agen-
cies.

Kalamazoo—The Kalamazoo Hay-
dite Tie Co., 106 Thompson street,
has been incorporated with an author-
ized capital stock of $50,000, of which
amount $29,500 has been subscribed
and paid in, $24,500 in cash and $5,000
in property.

Kalamazoo—Thom McAn will re-
move his shoe stock from his present
location on East Main street to the
International building, South Burdick
street and will add lines of women’s
and children’s shoes to his stock of
men’s shoes.

Detroit—The Mantilla Shop, Inc.,
1246 Washington boulevard, women’s
ready-to-wear, has merged its business
into a stock company under the same
style, with an author zed capital stock
of $15,000, all of which has been sub-
scribed and $10,000 paid in in cash.

Mt. Clemens—The Mount Clemens
Co-operative O'l Co., Market and Wal-
nut streets, has merged its business
into a stock company under the same
style with an authorized capital stock
of $60,000, $54,705 of which has been
subscribed and paid in in property.

Hart—Thomas Welch has exchanged
his dry goods stock for the residence
property of M. J. Watkins, 508 Ard-
more street, Grand Rapids. Mr. Wat-
kins has already taken possession. Mr.
Welch will take up his residence
among the idle rich on Ardmore street.

Chelsea—John Farrell, who has con-
ducted a dry goods store here for 32
years, died at the Chelsea hospital as
the resu't of a fractured skull sustained
in a fall Feb. 17. He was 84 years of
age. Mr. Farrell was one of the foun-
ders of the Farmers & Merchants Bank
in 1908.

Cheboygan—The American Fur &
Trading Co., Inc., 512 State street, has
been incorporated w'th an authorized
capital stock of $25,000 preferred and
25,000 shares assigned to be used as
bonus, $3,000 being subscribed and
paid in, $1,500 in cash and $1,500 in
property.

Detroit—The Bell Furniture Co.,
9709 Jos. Campau avenue, has been
incorporated to deal in furniture at
wholesale and reta‘l, with an author-
ized capita’ stock of $75,000, all of
which has been subscribed and paid
in, $539.96 in cash and $74,240.14 in
property.

Lansing—Sheap’s Seed Store, 114
East Ottawa street, has been incorpo-
rated to conduct a who’esale and retail
business in seed, bulbs and garden ac-
cessories, with an authorized capital
stock of $10,000, of which amount $2,-

090 has been subscribed and $1,000 paid
in in cash.

Detro‘'t—The I-4-U Cookie Co. of
Michigan, 147 Victor avenue, Highland
Park, has been incorporated to manu-
facture and sell cookies, cake and other
baked goods, with an authorized cap-
ital stock of $50,000, $1,000 of which
has been subscribed and paid in in cash.

Negaunee—The Bon Marche, 202
Tron street, dry goods, women’s and
children’s ready-to-wear apparel, has
merged its business into a stock com-
pany under the style of the Bon
Marche, Inc., with an authorized cap-
ital stock of $10,000, all of which has
been subscribed and pa‘d in in prop-
erty.

Grand Rapids — Raymer’s Book
Store, 5 Div'sion avenue, North, has
merged its business into a stock com-
pany under the style of Raymer’s Book
Store, Inc., with an authorized capital
stock of $20,000, of which amount $17,-
000 has been subscribed, $877.07 has
been paid in in cash and $16,122.93 in
property.

Royal Oak—The Henry Co., 125-7-9
South Main street, has been incor-
porated to conduct a five cent to a
dollar store, with an authorized cap-
ital stock of $50,000 preferred and
4,000 shares at $25 per share of which
amount $87,500 has been subscribed,
$880.67 paid in in cash and $50,119.33
in property.

Detroit — The Morrow Armaly
Sponge Co., 1509 Franklin street, has
been incorporated to deal at wholesale
and retail in sponges, chamois and in
Super-Glo and other polishes, with an
2uthor’zed capital stock of 50,000
shares no par value and $100,000 pre-
ferred, of which amount $60,000 and
12,000 shares has been subscribed and
paid in.

Detroit—Collins Bros., clothing and
men’s furnishings, has merged its busi-
ness into a stock company under the
style of Collins Bros., Inc., General
Motors bu'‘Iding, with an authorized
capital stock of 5,000 shares of class
A stock at $50 a share and 125,000
shares at $1 per share, of which amount
$125,000 has been subscribed and paid
in in property.

Manistee—Miss Beckie Aarons, ad-
ministrator of the estate of Harry J.
Aarons, will close out the men’s cloth-
ing business, which has been conducted
here for slightly less than fifty years.
Some of the fixtures will be purchased
by Harry Johnson, employe of Aarons
for twenty years, who will open a
clothing store in an adjo’ning bui ding
owned by the Aarons estate.

 

Manufacturing Matters.

Kalamazoo—The Kalamazoo Blow
Pipe Co., 408 North Church street. has
changed its name to the Brundage Co.

Battle Creek — The Battle Creek
Farmer Lubricating Devices, has been
incorporated with an authorized capital
stock of $375,000, of which amount
$200,000 has been subscribed and $100,-
000 paid in in cash.

Detroit—Blancett’s, Inc., 608 Eaton
Tower, Woodward avenue, has been
incorporated to manufacture millinery
for women and children, with an au-
thorized capital stock of $1,000, all
of which has been subscribed and paid
in in cash,

Wyandotte—The General Porcelain
Enameling Corporation, Fourth and
Cedar streets, has been incorporated
with an author-zed capital stock of
$43,000, all of which has been subscrib-
ed and paid in, $3,000 in cash and $40,-
000 in property.

Grand Rapids—The Superior Foun-
dry Corporation, 500 Watson street,
S. W., has been incrporated with an
authorized capital stock of $75,000,
$48,000 of which has been subscribed
and paid in, $13,000 in cash, and $35,-

_ 000 in property.

Carson City—The Florin Manufac-
turing Co. has been incorporated to
manufacture and sell wash‘ng machines
and other household utensils, with an
authorized capita! stock of $25,000,
$15,000 of which has been subscribed
and paid in in cash.

Detroit—Williamson & Freder’ckson
Manufacturing Co., 620 St. Antoine
street, has been incorporated to manu
facture specia! windows for houses and
apartments, with an author'zed capital
stock of $50,000, of which amount $20,-
000 has been subscribed and paid in,
$10,000 in cash and $10,000 in property.

Detroit—The Meyer Sleeve Motor
Co., 1912 Lafayette avenue, East, has
been incorporated to manufacture and
sell internal combustion motors and
accessories thereto with an author‘zed
capital stock of 80,000 shares at $4.64
per share, al! of which has been subh-
scribed and $297,000 paid in in prop-
erty.

Northville—The Northville Chemical
Co. and the Dot Products Co., of De-
troit, have been consolidated. The new
company, to be located in Northville
and called the Northville Chemical Co..
has started excavat'ons for a new
building, wh‘ch wil be four times as
large as the one occupied at the pres-
ent time.

Sturgis—The Harvey Paper Prod-
ucts Co., manufacturer of paper cups
and dishes and a Ine of kindred art'-
cles, has taken another stride forward
having installed new machinery for
waxing its own paper. A paper coating
machine recently installed weighs ap-
proximately nine tons. The Harvey
Co., not yet two years in Sturgis, con-
tinues to be busy. In addition to em-
p'oying approximately forty persons
at its factory proper, it provides home
work for 150.

Allegan—The Defender Manufactur-
ing Co., of this city, has been re-
organized and the capital stock increas-
ed from $25,000 to $75,000. G. H.
Tripp, president of the company, re-
cently closed a contract with the Dodge
Bros., Inc., of Detroit, to make bump-
ers fot its cars and this called for a
re-organization of the company and
more capital. The officers are: G. E.
Gagnier, Detroit, prominent in auto-
motive circles, president; Grover H.
Tripp, Allegan, vice-president and
treasurer; Charles Gulick, Allegan, sec-
retary. Mr. Tripp announces the first
carload of bumpers will be shipped
March 12 and thereafter production
will be increased as well as the num-
ber of employes weekly until 100 are
employed.

——_+--.—_____

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February 29, 1928

Essential Features of the Grocery
Staples.

Sugar—Jobbers hold cane granulated
at 6.40 and beet granulated at 6.20.

Tea—The market has had a quiet
week. There is a little business doing
right along, but large buyers are still
afraid of the market and are being very
conservative in their purchases. Busi-
ness has been so unsatisfactory that
prices here and there are being shaded.
The undertone is rather soft. India
teas are a little firmer for the week.

Coffee—The market has had a rather
firm week and the entire line of Rio
and Santos is a fraction higher than a
week ago. Mild coffees show also a
slight advance for the week. Jobbing
market for roasted coffee is feeling the
strengthening effect of the advance in
green coffees. The demand is about
as usual.

Canned Vegetables—Peas are fairly
well established as to price and corn
is being quoted more extensively by
canners in various packing areas. The
local distributing trade is not specu-
latively inclined and is booking futures
in moderate volume, showing that it
is ready to anticipae normal require-
ments. In spring pack California
spinach, the market on the Coast has
shown greater firmness and some of
the leading canners have advanced their
prices on No. 2%s and on No. 10s.
Spot corn and peas are in fairly good
request for the medium grades at the
inside quotation and more business
would be passing if the buyer could do
a nickel under the general price. To-
matoes have been rather dull since the
pack statistics were announced as buy-
ing has been reduced to a minimum to
see whether canners will weaken.
Asparagus is in better jobbing demand
and more attention is being paid to
offerings on the Coast.

Dried Fruits—California prunes are
the best seller among the dried fruits
and they are outdistancing North-
western packs. No pushing in retail
channels is necessary as the fruit is
selling itself, although the wholesale
trade has been on such a conservative
basis that the market has not made
rapid progress toward the point where
Coast buying for replacement is ad-
visable. The strength of the North-
west market at the source prevents any
reactions here where stocks of all
grades are light. Apricots are doing
better than peaches as there are light
supplies of all grades in every quarter
and the market is dependent entirely
upon 1927 crop. Coast apricot assort-
ments are broken and are short on the
top grades. Choice is more abundant
than other types. While 1926 peaches
are down to small blocks, many of
which are the tag ends of the pack
and represent poor quality, they are
offered in competition to 1927 goods
and the whole market is affected. Peach-
es however, are in increasingly better
demand as the spring trade is opening
up. Currants have been quiet, but the
tone of the market has been firm. Figs
and dates are unchanged but are not
pressed for sale. Raisins are weak on
the Coast and this prevents advance
buying in a way which changes spot
conditions.

Canned Fish—Pink salmon continues
to be the most colorful of the fish

MICHIGAN TRADESMAN

packs. Seattle operators have firmer
ideas and some of them are 10c over
the former base price of $1.75. On the
spot $1.80 is paid ex warehouse and
frequent predictions are made that the
market will go to $2 before the end of
the season. Chums have _ followed
pinks in tone and in a tendency toward
higher prices but reds so far have
lagged behind and have been dull.
Chinooks are scarce in the _ better
grades. None of the other fish packs
are vitally changed.

Salt Fish—As Lent is actually here,
the demand for mackerel has improved
and the market has firmed up. Prices
have not actually advanced yet, as
holders believe the demand would be
interfered with by such a movement,
but the undertone is quite firm. Only
small sizes are lagging behind.

Beans and Peas—Market for dried
beans has continued its firmness during
the past week, although the only thing
that has forged ahead has been Cal-

ifornia limas. The other varieties,
however, are steady. Dried peas un-
changed.

Cheese—The market has had a

rather quiet and easy time during the
week. Offerings are moderate, but
ample for the light demand.

Nuts—During the spring, the mar-
ket for nuts in the shell always be-
comes more active and the increase in
retail and wholesale distribution has
begun. A canvas of holdings of all
varieties of nuts among retailers shows
that stocks are unusually low as the
trade has not been carrying heavy re-
serves. It has waited until almost out
of goods and has been buying for re-
placement. The turnover is not heavy
with individual buyers, but the aggre-
gate is satisfactory resulting in a better
undertone and to some extent a slight
hardening in values in the wholesale
market. California walnuts have been
the best sellers as a nationwide sales
campaign has been under way to in-
crease the movement to the wholesaler
and the retailer. Coast business for
prompt shipment has been done, and
cars now coming in are being moved
right out as local stocks in all quarters
have been reduced to a minimum.
Other nuts have been without special
development.

Rice—The most favorable feature of
the rice market is the better move-
ment at retail which has speeded up
distribution all along the line, even as
far as the miller. Distributors are of
the opinion that transient trading is
much above average even though it
is confined to filling actual wants, but
with no speculation and with careful
buying stocks taken from the whole-
sale market are put right into con-
sumption. Primary markets have been
quiet but steady in tone with no ac-
cumulations since millers have not been
operating freely, as they have realized
the narrow demand in domestic mar-
kets. Rice is selling better over the
retail counter than in many months.
Some of the chain stores are offering
grades at 5c per pound, which makes
rice the cheapest food now available.

Sauerkraut—Bulk and canned kraut
are steady, with no new features de-
veloping in the situation.

Syrup and Molasses—No change has
occurred in either compound or sugar

syrup for the week. Demand for both
lines fairly maintained, also price.
Good grades of grocery molasses are
selling fairly well, but buyers are not
anticipating their wants and prices are
just steady.

Vinegar—Limited supplies in retail
and wholesale markets causes an un-
usual degree of strength throughout
the market which the trade believes
will continue until 1928 vinegar is on
the market.

—_>--__

Review of the Produce Market.

Apples — Baldwins, $2.25@2.50;
Northern Spys, $2.50@3; Western Jon-
athans, $2.75 per box; Rome Beauty,
$3.50 per box.

Bagas—Canadian, $1.75 per 100 Ib.
sack.

Bananas—6%@7c per Ib.

Beets—$1.25 per bu.

Butter—Last week butter was a lit-
tle soggy and fine fresh creamery went
off % cent. Later, however, receipts
were cut and the market ad-
vanced 2c. At the present writing the
market is steady and fairly active. Re-
ceipts about normal. Jobbers hold
June packed at 43c, fresh packed at
45c, prints at 47c. They pay 24c for
No. 1 packing stock and 12c for No. 2.

Cabbage—$2 per 100 Ibs. for old:
new from Florida, $3 per 90 Ib. crate.

Carrots—$1.25 per bu. for old; new
from Texas, $2.50 per bu.

Cauliflower—New from Florida, $2
per doz.

Celery—25@€0c per bunch accord-
Extra Jumbo from De-

down

 

ing to size;
catur, $1.25.
Ce‘ery Cabbage—$1.25 per doz.
Cocoanuts—$1 per doz. or $7.50 a
bag.
Cucumbers—Indiana hot house, $2.25
per crate.
Dried Beans—Michigan jobbers are
quoting as follows:

GW Pea Beans $8.35
Bight Red Kidney... =. 8.50
Back Red Kidney. -2) 8.85

Eggs—The effect of the on-coming
season of largest production has shown
in the egg market day by day. Re-
ceipts are increasing and the market
went off about Ic per dozen during the
week. Demand for fresh eggs is good.
Local jobbers pay 25c for strictly fresh.

Grape Fruit — Florida commands
$5@5.25 per crate, according to size
and grade.

Green Onions—Chalotts, 65c per doz.

Lemons—Quotations are now as fol-
lows:

BOQ Suuiist 2 S70
$60 Sunkist 2.00058) 0 750
S60 Red Ball 2 7.00
300 Rea Ball 7.00
Lettuce — In good demand on the
following basis:
Arizona Iceberg, 4s, per bu. ----$3.75
Frothouse leaf, per Ib. _...- 2 10c

Onions—Spanish, $2.75 for 72s and
50s: home grown command $2.50 for
white or yellow—both 100 Ib. sack.

Oranges—Fancy Sunkist California
Navels are now on the following basis:

RO $4.75
26 ee cee Sen
a ee 5.75
Oi a 6.50
A oo « 60
DIO ee a 6.50
267 6.50

5

2O8 5.25
Red Ball, 50c cheaper. All sizes of
Floridas are selling at $6.
Peppers—Green, 65c per doz.
Potatoes — The market is a little
firmer on the basis of $1.50@1.66 per
100 tbs.,
Pou try—Wilson & Company pay as

generally over the State.

follows:

Freavy fowls 22020000 24¢
Bieht fowls 2-050) 18¢
Peavy Broilers 9. 5 26c
Eiaht WL. Broilers. 18¢

Radishes—65c per doz. bunches for
home grown hot house.
Sweet Potatoes—$1.75
for kiln dried stock from Tennessee.
Tomatoes—$3.50 for 10 'b. basket of
hot house; $1.25 per 6 lb. basket from

Calif.

per hamper

 

Veal Calves—Wilson & Company
pay as follows:
Raney 19¢
Good 9 17¢
Medium 22. 15c
Poor 2 10c

A
Merchant Sixty-Two Years a Chapter
Mason.

Traverse City, Feb. 28—The Masonic
hall, rich in the memory of solemn
ritual, saw perhaps the most impres-
sive evening of all when Traverse City
Masons met last Thursday night to
commemorate the founding of their
Chapter 60 years ago.

The most impressive moment of the
evening came when about fifty Masons
who have been members of the Chap-
ter for over twenty-five years posed
for a photograph with Mr. and Mrs.
Prokop Kyselka. The program was
devoted to honoring Mr. Kyselka quite
as much as to remembering the an-
niversary for Mr. Kyselka was one of
the charter members of the Chapter,
and the only one remaining. His mem-
bership really antedates the charter by
two years. He was one of the organ-
izers of a provisional Chapter in 1886,
but it was not until 1868 that a Charter
could be secured. It is not every
Mason who has the honor of posing
for a photograph with one who has
been a Chapter Mason for sixty-two
years.

Dr. G. A. Holliday gave a short talk
honoring Mr. Késelka, “the only man
I know,” he said, “who has never had
an enemy,’ and Mr. Kyselka respond-
ed with a few brief and modest re-
marks.

—_>~>____
Grocer Lake Now Druggist Lake Also

Petoskey, Feb. 28—John A. Lake
and his associates have purchased the
Fallass drug stock at 330 East Mitchell
street. The sale covers the stock, fix-
tures and accounts.

The new firm will be known as the
Lake Drug Co., the owners being John
A. Lake, Kenneth E. Lake, Raymond
J. Lake and Miss Grace A. Starmer.
Kenneth E. Lake, who will be active
in the management of the store under
the direction of his father, John A.
Lake, is a graduate of Petoskey high
school, subsequently a student at
Ferris Institute for three years and
having three years drug store experi-
ence at St. Johns.

John A. Lake conducted a grocery
business for a term of years as a mem-
ber of Smith & Lake, that firm closing
out all their stores except the Bay
View branch about two years ago. _

The new venture will result in Mr.
and Mrs. Lake remaining as Petoskey
citizens, which fact is gratifying to
their many friends.

C. W. Fallass, who established the
store about thirty-five years ago, has
announced no plans for the future, ex-

“ cept that he and Mrs. Fallass will con-

tinue to make their home in Petoskey
where they enjoy a wide circle of
friends.

6

MICHIGAN TRADESMAN

   

February 29, 192

 

rroceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapius, rev. it—we have to-day
received the schedules, reference and ad-
judication in the matter of Clyde H.
smith, Bankrupt No. 3364. The matter
has been reterred to Charles B. Biair as
referee in bankruptcy. The bankrupt is
a resident of Stanton, and his occupation
is that of a farmer. The schedules show
assets of $21,152 of which $2,150 is claimed
as exempt, with liabilities of $18,544. The
first meeting will be called promptly, and
note of same made herein. The list of
erediors of said bankrupt is as follows:

aly of Stanton unknown
Oc 25. teach, Stanton S 237.50
mm i, Bentiey, Stanton 4,500.00
State Savings Bank, Stanton ____ 800.00
Eugene Strait, Stanton __________ 500.00
(aiy Of Sianton 10,000.00
C. 4. Carothers, Stanton _.... __ 1,450.00
Strouse & Stebbens, Stanton ____ 398.00
a. 14 (rawierd, Stanton 97.71
State Savings Bank, Stanton ____ 1,750.00
Bell Fitzsimmons, Stanton ______ 42.00
Norma & Liorene Harrington,
NNN ae 582.93
Harold and Ruth Griggs, Sheridan 321.33
islizabeth North, Stanton _____ co 64.15
ilorence Shepard, Stanton ______ 3,407.25
Maria Smith, Stanton... 431.00
stanton Ejievator, Stanton _______ 23.89
mm. Mcitosh, Stanton... 12.00
Charles Percival, Stanton ________ 14.45
& 0D. Contdin, stanton 20.00
Feb. 17. On this day was held the first

meeting of creditors in the matter of
Leah Schade, Bankrupt No. 3254. The
bankrupt was present in person and rep-
resented by attorney Horace T. Barnaby.
One ciaim was proved and allowde. Cer-
tain creditors were present in person. The
bankrupt was sworn and examined with-
out a reporter. No trustee was appointed.
The bankrupt was directed to pay the
filing fee, upon receipt of which the case
will be closed and returned to the district
court as a case without assets. The first
meeting adjourned without date.

On this day also was held the first
meeting of creditors in the matter of
Claude Bates, Bankrupt No. 3252. The
bankrupt was present in person and rep-
resented by attorney Horace T. Barnaby.
No creditors were present in person, but
one was represented by Corwin, Norcross
& Cook. No claims were filed. No trus-
tee. Bankrupt sworn and examined with-
out a reporter. The bankrupt was di-
rected to pay the filing fee on or before
ninety days from date, upon receipt of
whiih the case will be closed and re-
turned to the district court, as a case
Without assets.

On this day also was held the first
meeting of creditors in the matter of
Frank J. Titus, Bankrupt No. 3258. The
bankrupt was present in person and rep-
resented by Horace T. Barnaby, attorney.
No creditors were present. Claims were
proved and allowed. No trustee was ap-
pointed. The bankrupt was sworn and
examined without a reporter. The first
meeting then adjourned without date, and
the case has been closed and returned to
the district court as a case without as-
sets.

On this day was held the first meeting
of creditors in the matter of Ray Osburn,
sankrupt No. 3335. The bankrupt was
present in person and represented by at-
torney Seth R. Bidwell. No creditors
Were present or represented. No claims
were proved and allowed. No trustee was
appointed. The bankrupt was sworn and
examined without a reporter. The first
meeting then adjourned without date,
and the case has been closed and returned
to the district court, as a case without
assets.

On this day also was held the first
meeting of creditors in the matter of
Louis Schroeder, Bankrupt No. 3331. The
bankrupt was present in person, but not
reprseented. No creditors were present.
One claim was proved and allowed. The
out a reporter. No trustee was appointed.
The first meeting then adjourned without
date, and the case has been closed and
returned to the district court, as a case
without assets.

Feb. 18. We have to-day received the
schedules, reference and adjudication in
the matter of Holland Chair Co., a Mich-
igan corporation, Bankrupt No. 3368. The
matter has been referred to Charles B.
Blair as referee in bankruptcy. The
bankrupt concern is locacted at Holland.
The schedlues show assets of $189,113.88
with liabilities of $65,413.45. The first
meeting will be called promptly and note
of same made herein. The list of cred-
itors of said bankrupt is as follows:
City of Holland _____ oo eee

Nick Havenga, Holland _____- os) eee
. Bontekoc, Holland: = ss RT
HW.. Havenga, Holland _____________._ 108.00
goun Peur. Holland ___..... = —s«¥83.48
L. VanDerhHiil, Holland... 18.73
Mi. Wabeke, Holland _..... 2 160.00
Tony VandenBerge, Holland ______ 4.05
David Van Ins.. Holland __________ 300.40
Wm. Deniey. Holland = ==... B88
Tony Hesselink. Holland _________ 115.75
Wm. Trimble, Holland _.._. 164.71
Nick DeVries. Zeeland ___________ 110.00
‘in Medder, Holland ..... 49.74
C evouw, Uotant ..-.. RTS
iS Weaver, Zeeland _.... 85.7

A; P4ins, alien 3 436.26
As Yuneiner, Holland 200 35.00
4. B0knove, Holland 123.76
James Baas, Holland __._. _ BS.
Martin DeVries, Hoiland ____ 339.75
Chas. Stegenga, Holland _____ 164.02
J. Haringoma. Hofland _.. 243.01
H. DeBeet, Boliand ==... 393.38
H. Ten Harmsel, Holland _ 151.07
Geo. Veldneer, Holland _... 111.56
HR. Kraai, Holiand 2 37.30
Edw. DenHouten, Holland ________ 10.80
Ton Vanden Berg, Holland ______ 304.63
Elmer Northouse, Zeeland _______ 280.53
H. Arnoldink, Holland =. 265.88
Adeline Van Der Hill, Hoidland ____ 117.00
Otte De Jone, Bolland... = 10.50
Holland City state Bank, Holland 17,500.00
G. J. Diekema, Holiand 375.00
D. B. K. Van Raalte, Holiand ____ 375.00
John Vander Veen, Holland ______ 375.00
Con DePree, Holland ________ Jt 375.00
A. H. Landwehr, Holland ________ ~ 375.00
Charles Kirchen, Holland _________ 375.00
Bonus Committee, City of Holland 5,000.09
American Cabinet Co,. Holand __ 9.90
Acme Har Co., Chicago .. 28.58
Associated Truck Lines, Holland _ 37.50

M. Ascherenka, Cincinnati ____ 24.75
Robert F. Ahern, Indianapolis ___ 32.07

Amer. Decalcomania Co., Chicago 12.29
Ault & Wiborg Co., Cincinnati ___ 450.30
Artcraft Engraving Co., Kalamazoo 4.85
American Brass Co., Grand Haven 134.55

2.9

Ames Bag Co., Cleveland _.__ .90
H.R. Brink, Holand = 179.86
Buss Machine Works, Holland ____ 19.15
David Berg Ind. Alcohol Co.,
Pivageionia 22 54.60
Buhi Sons Co., Detroit =. 18.34
M. A. Baloyan, Grand Rapids ____ 22.00
Bradshaw Praeger Co., Chicago __ 117.50
J. ©. Bower, Exie, Pa. 463.53
Burke Eng:neering Co., Holland __ 38.13
Berry Mros.. Detroit... 18.85
John C. Chambers, Caicago ______ 10.80
Shirley E. Coy, Huntington ______ 76.70

Cen. Mich. Paper Co., Grand Rap. 10.24
Coulter Lumber Co., Grand Rapids 12.93

.. (ook o., Holand 3.00
M. B. Cook Co., Chicago .____ J oe
Chase Bag Co., Milwaukee _______ 2.44
Columbian Ename! & Stamping Co.,

tere Dante 42.44
Cleveland Varnish Co., Cleveland_ 181.75
Cincinnati Varnish Co., Cincinnati 136.50
Chas. B. Crystal Co., New York __ 7.80

Cadillac Shellac Co., Ferndale __ 117.30
DePress Hdwe. Co., Holland — 481.68
Dale Bros. Excel. Pad. Co., Grand

RR Scalers cra 68.45
John A. Dunn Co., Gardner __._... $0.74
DeVilbiss Mig. Co., Toledo ______ 67.43
Deur & Zwemer Hdwe. Co., Holland Lo
Jack L. Dugan, Columbus —.. 14.70
A. E. Despres Wood Products Co.,
rand Basis: oo 33.23
Harry Downey, Grand Rapids ____ 101.15
Evans & Retting Lumber Co.,

ran BRAS 47.48
Harry M. Eichman, Chicago ______ 101.13
Eagle Wiping Cloth Co., Chicago. 50.40
Fris Book Store, Holland _.... 1.50
G. R. Fibre Cord Co., Grand Rapids 32.00
Faultless Caster Co., Evansville -. 4.30
ma. A. Fuchs, Tampa, ia. 1.78
C. FE. Franche Co., Chicazo _.._._ 271.05

G. R. Wood Fin. Co., Grand Rapids 588.60
G. R. Dowel Works. Grand Rapids 7.72
G. R. Varnish Corp.. Grand Rapids 161.48
John H. Garvelink. Grand Rapids 13.66
Geerds Elec. Co., Holland 37.70
G. R. Printing Co., Grand Rapids 11.83
G. R. Market Ass‘'n., Grand Rapids 200.00
Good Coal Co.. Holland =. | 7869
G. R. Welding Sup. Co., Grand R. 40
C. W. Golde, Los Angeles ________ 280.03
A. L. Holeomb Co., Gran Rapids 1.95

Holland Bedding Co., Holland ____ 918.70
Holland Lumber & Supply Co.,

ites se eae 1.08
Hayden Sumply Co., Grand Rapids 27.18

J. Milton Hagy Waste Works,
Pubageionia 30.

J. 4% Muwenen, Holland... 4:

W. E. Haworth, White Water, Wis. 87.18

I. X. L. Machine Co., Holland —_...-_——_'1.30
Dabney Varnish Co., Louisville ____ 380.50
Klomparens Coal Co., Holland ____ 140.38
Keeler Brass Co., Grand Rapids __ 1.67
Keystone Friction Co., Williams-

port Fea. 113.89

Kewanee Boiler Co., Kewanee, IIl. 5.80
Kokomo Steel & Wire Co., Kokomo,

ie. 63.09
Kent Laundry Co., Grand Rapids 68.51
C. S. Kuhlman, Fostoria, Ohio __.. 34.25

Kal. Wax Paper Co., Kalamazoo__ 20.00
Lyn Furn. Merc. Agyc., Grand Rap. 155.00

D. H. Lockart, Indianapolis ________ 34.42
3runswick Ewen Lbr. Co., Chicago 197.28
Latrobe Tool Co., Latrobe, Pa. __ 12.77
Andrew Mack, Jonesville _____ 1.01
Mead Pub. Co., Grand Rapids ______ 50.00
Metal Products Co., Chicago ______ 4.7
Manning Abrasive Co., Troy, N. Y. 234.98
M. N. Miller, Williamsport ________ 34.08
Henry Maisel, Buffalo ______ i eee
McBride Insurance Agency, Holland 57.40
G. V. McKee, Greenwich, Conn.__ 21.28
National Brass Mfg. Co., Cincinnati 274.83
National Shellac Co., Cincinnati __ 1-35
Ottawa Furn. Co., Holland ______ 4.90

Overseas Reed & Cane Co., Ionia 647.04
O’Brien Varnish Co., South Bend 53.45

WwW. S. Orenutt; Olean, N.Y. 35.42
Frederick Post Co.. Chicago _____ 10.92
C. ¥. Pease Co., Chicago 12.68
Thomas W. Parker Co., Grand Rap. 105.68

Phoenix Sprinkler & Hig. Co.,

rand Bapids 15.00
Palm, Feachtler Co., Chicago____ 6.34
Pittsburgh Plate Glass Works,

 

 

 

 

 

 

 

 

 

 

 

 

 

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February 29, 1928

MICHIGAN TRADESMAN 7

 

MEWANKCG (0 221.08
Lyman M. Paine, Chicago ________
Paine Lumber Co., Oshkosh, Wis. 342.85
Quimby- Kain Paper Co., Grand K.
John Rooks, Holland <=. 399.45

Jas. H. Rhodes Co., Chicago _____- 15.80

W. Rumsey Co., Romeo Le 9.43

Ridenour & Van Gundym, Port
Bilizabeth, Nog. oe 3.54

Geo. G. Robert Mtg. Co., Chicago_

Steketee VanHuis, Holland 3
Scott Luger Lbr. Co., Holland ___ 276.50
Sert Slag & Son, Holland ________ 3.55
Syracuse Ornamental Co., Holland 102.98

Standard Grocer Co., Holland __.. 26.72
Service Machine Shop, Holland ____ 343.06
John A. Snyder, North Manchester 44.24
Wm. Slater, Holland 1s . 24.18
Standard Pulley & Mfg. Co., Cin-

Chats ee ee 150.00
Superior Cabinet Co., Muskegon __ 287.73
Tisch-Hine Co., Grand Rapids __. 1.05

Tracey Clock Co., Grand Rapids __
Fred G. Timmer, Grand Rapids __ 100.00
U. S. Sanitary Spec. Corp., Chicago 48.00
Union Selling Co., Cincinnati ___. 1.06
Vanden Berg Bros. Oil Co., Holland 20.60
Tyler Van Landegend, Holland __ 7.20
Van Dyk Construction Co., Holland 10.00
Van Camps Varnish Co., Cleveland 2.25

Vos Electric Co., Holland ________ 4.06
West Furn: Co., Holland 110.07
W. P. Williams, Grand Rapids ____ 8.24
J. Weiskopf & Son, Cleveland __.. 55.89
Wood Mosaic Co., Louisville —__ 1,522.88
J, & Winholtz, Chicago (00.3 84.98
H. &. Younes Co., Chicago 4.86

Zeeland Wood Turning Works,
Zeeland 2.58

4apom ©o., Chicaso — 73.50
Postal Tel. Cable Co., Holland ____ 4.45
Western Union Tel. Co., Holland __ 1.11
Michigan Bell Tel. Co., Holland __ 24.43
Board of Public Works, Holland__ 968.01
Mfg. Finance Co., Chicago -___ 59.33
George Van DeRiet, Holland ____5,400.00
Banner Furn. Co., Indianapolis __ 10.00
H. O. Baker Co., Charleston ______ 1.25
Home Furn. Co., Huntington ____

Fred Harvey, Union Sta.
Jury Rowe Co., Lansing
Strouss Hirschberg Co.,

COW ee -50
G. A. Stowers Co., Houston, Tex. 90.24
Wright Bros. & Rice, Pomona,

Cant 4.7
Foster, Merriam Co., Meridan,

CORT ce 40.00
National Retail Furn. Agency,

Grand Rapids 0.00 2) 3 Sue 70.00
Lewis & Freeman, Cleveland ____. 75.00
Louis B. Ridenour, Port Elizabeth,

No. 350.00
Cc. W. Holmes, Grand “Rapids S20.
W. P. Williams, Grand Rapids ____ 200.00
Johs Aresdshorst, Hrollond ==. 550.00
West Dempster Co., Grond Rapids 85.12
John Rooks, Holland Ae 50.00

Geo. F. Kersn Lumber Co., Chicago 100.00
Daily-Artisan Record Co., Grand R H. 175.00
David Berg Ind. Co.. Philadelphia 90.00
American Glue Co., Boston, Mass. 200.00

D. D. Battjes, Grand Rapids ____1,500.00
Howard A. Shead Lumber Co.,

Grand Rapids 092250 150.00
Reed Tandler Co., Grand a _. 750.00
Buss Machine Works, Holland ____ 100.00
Good Coal Co., Holland ee a 200.00
S.C. Johnson, Racine 200 es 120.50

Atwood Coal Co., Grand Rapids__1,550.00
Atwood Lumber Co., Grand Rapids 300.00
Plunket-Webster Lbr. Co., New Y. 850.77
Softex-Hardwood Mills, Cookeville 886.65
Frank I. Abbott, Chicago ________ 466.64

Klomparens Coal Co., Holland ____ 100.00
Thomas W. Parker Co., Grand R. 100.00
Service Machine Shop, Holland __ 110.00

Globe Carving Co., Holland _______ 225.00
Brass Novelty Works, Grand Haven 240.00
Holland Bedding Co., 1,075.00
Blue Book Pub. Co., ‘Grand Rapids ers a
Dale Bros., Grand Rapids a

Ottawa Furniture Co., Holland __1, 980. 00

Feb. 17. On this day was held the first
meeting of creditors in the matter of
Andrew C. Anderson, Bankrupt No. 3333.
The bankrupt was present in person and
represented by attorney John G. Ander-
son. One creditor was present in person,
Claims were proved and allowed. The
bankrupt was sworn and examined with-
out a reporter. No trustee was appoint-
ed. The first meeting then adjourned
without date and the case has been closed
and returned to the district court, as a
case without assets.

On this day also was held the first
meeting of creditors in the matter of
Mike Danto, Bankrupt No. 3340. The
bankrupt was present in person and rep-
resented by L. Landman, attorney. No
ereditors were present or represented.
Claims were proved and allowed. The
bankrupt was sworn and examined with-
out a reporter. The first meeting then
adjourned without date. C. W. Moore was
named trustee and his bond placed at

On this day was held the first
meeting of creditors in the matter of
William E. Worden, Bankrupt No. 3338.
The bankrupt was present in person and
represented by attorney Don E. Minor.
No creditors were present or represented.
No claims were proved and allowed. No
trustee was appointed. ‘The bankrupt was
sworn and examined without a reporter.
The first meeting then adjourned without
date, and the case has been closed and
returned to the district court as a case
without assets.

On this day also was held the first
meeting of creditors in the matter of

William T. Kelly, Bankrupt No. 3337. The
bankrupt was present in person and rep-
resented by attorneys Phelps & Paley.
No creditors were present or represented.
No claims were proved and allowd. No
trustee was appointed. The bankrupt
was sworn and examined, without a re-
porter. The first meeting then adjourned
without date and the case has been closed
and returned to the district court as a
case without assets.

On this day also was held the first
meeting of creditors in the matter of
Mary J. Combs, Bankrupt No. 3346. The
bankrupt was present in person and rep-
resented by attorneys Hilding, Hilding &
Tubbs. No creditors were present or
represented. Claims were proved and al-
lowed. The bankrupt was sworn and
examined, without a reporter. No trus-
tee was appinted. The first meeting then
adjourned without date and the case has
been closed and returned to the district
court as a case without assets.

On this day also was held the first
meting of creditors in the matter of Hero
Brat, Bankrupt No. 3330. The bankrupt
was present in person and represented by
H. H. Smedley, attorney. No creditors
were present or represented. No claims
were proved and allowed. No trustee
was appointed. The first meeting then
adjourned without date and the case has
been closed and returned to the district
court, aS a case wihtout assets.

In the matter of Clare H. Sexton, Bank-
rupt No. 3349, the funds for the first
meeting have been received, and such
meeting has been called for March 5.

In the matter of Marl Wright, Bankrupt
No. 3358, the funds for the first meeting
have been received and the first meeting
has been called for March 5.

In the matter of Edward Kroll,
rupt No. 3365, the funds for the first
meeting have been received and_ the
meeting has been called for March 5.

In the matter of William T. Kroll,
Bankrupt No. 3344, the funds for the
first meeting have been received and the
meeting has been called for March 5.

In the matter of Peter Timmer, Bank-
rupt No. 3356, the funds for the first
meeting have been received and such
meeting has been called for March 5.

In the matter of Elmer Vanhohenstien,
Bankrupt No. 3348, the funds for the first
meeting have been received and the meet”
ing has been called for March 5.

In the matter of Joseph J. Johnson,
Bankrupt No. 3277, the funds for the first
meeting have been received and the first
meeting has been called for March 5.

Feb. 20. On this day was held the first
meeting of creditors in the matter of
Frank H. Crandall, Bankrupt No. 3341.
The bankrupt was present in person and
represented by attorney Charles H. Kava-

Bank-

nagh. No creditors were present or rep-
resented. One claim was approved and
allowed. No trustee was appointed. The

bankrupt was sworn and examined with-
out a reporter. The first meeting then
adjourned without date and the case has
been closed and returned to the district
court as a case without assets.

On this day also was held the first
meeting of creditors in the matter of
Carl K. Meese, Bankrupt No. 3339. The
bankrupt was present in person and rep-
resented by attorney Hugh G. Maddox.
No creditors were present or represented.
No claims were proved and allowed. No
trustee was appointed. The bankrupt was
sworn and examined without a reporter.
The first meeting then adjourned without
date and the case has been closed and
returned to the district court as a case
without assets.

On this day also was held the first
meeting of creditors in the matter of
Clarence L. Leverton, Bankrupt No. 3345.
The bankrupt was present in person and
represented by attorney George B. Gould.
No creditors were present or represented.
Claims were proved and allowed. The
bankrupt was sworn and examined with-
out a reporter. No trustee was appointed.
The first meeting then adjourned without
date and the case has been closed and
returned to the district court as a case
without assets.

In the matter of William A. Weather-
wax, Bankrupt No. 3355, the first meet-
ing of creditors has been called for
March 13.

In the matter of Harry C. Knight,
Bankrupt No. 3355, the first meeting of
ereditors has been called for March 31.

In the matter of Walter E. Morris,
Bankrupt No. 3354, the first meeting of
creditors has been called for March 12.

In the matter if Henry V. Filkins, D.
B. A., Radiola Sales & Service, Bankrupt
No. 3357, the first meeting has been called
for March 12.

In the matter of Clyde H. Smith, Bank-
rupt No. 3364, the first meeting of cred-
itors has been called for March 12.

In the matter of Holland Chair Co.,
a Michigan corporation, Bankrupt No.
3368, the first meeting has been called
for March 15.

In the matter of. Moses Baum, Bank-
rupt No. 3363, the first meeting of cred-
itors has been called for March 15.

In the matter of Muskegon Scrap Ma-
terial Co., Bankrupt No. 3343, the first
meeting has been called for March 14.

In the matter of Arthur Anderson, doing
business as Anderson Furniture Show
Rooms, Bankrupt No. 3350, the first
meeting has been called for March 13.

FIGOOMAIS EI DODGE)

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Michigan Distributors -

 

 

POLITICAL DISTURBANCE.
Very I'ttle new is reported in the
general business situat‘on this week.

In addition to the sudden prominence
given to unemployment condit’ons and
the usual misgivings which attach to
a Presidential election year, the mood
of business has not been helped any
by the many questions of economic
bearing that are being threshed over at
Washington. It was predicted earlier
that the coming campa‘gn would see
few important economic issues to the
fore and that the candidates were all
“safe.” The fee ing of security engen-
dered by this view has been rather
rudely disturbed by the course of
events and, while there may be a bit
of “wh'stling to keep up courage,”
there is no gainsaying the adverse ef-
fect on business sent‘ment.

About the most hopeful evidence of
a mending situation is likely to come
from the success which automobile pro-
ducers achieve in their selling from
now on. The report of General Motors
on retail sales for January was emi-
nently satisfactory, but allowance was
made for ford’s fai ure to get into any
kind of production, owing to fatal de-
fects in his new car which must be
remedied before any one with any
knowledge of mechanics will accept
the imperfect car now offered to the
public. January output for the auto-
mobile industry was about 6 per cent.
under a year ago. On the other hand,
it marked a sharper gain from Decem-
ber than in 1927. Building contracts
are well maintained and only in the
railroad equipment branch does the
steel business find demand below nor-
mal.

The broad measure of business fur-
nished by carloadings indicates that
vo ume is still about 5 per cent. under
a year ago. The loss is found chiefly
in coal loadings, however, and the mer-
chandise and miscelianeous groups are
drawing closer to last year’s figures.

 

MAY ANSWER PROBLEMS.

When the oil scandal was first at-
tacked there were indignant cries of
“muckraking” and “mudslinging.” Just
now any attention drawn to the un-
employment situation is branded “pol-
itics.” The Labor Department figures
show the worst situation since 1922.
It speaks rather wel, therefore, for
the politics that will bring such a
condition to notice and at the same
time suggest a means of remedying it,
perhaps, by starting up public works
construction as quickly as_ possible.
This solution, it will be recalled, was
evolved in the study of the last critical
period in the country’s business.

Along more abstract ‘ines the whole
employment question has been opened
up to discover, if poss*ble, what steps
may be taken to remove the surplus
labor problem more permanently. The
effect of machine production has per-
haps attracted most interest. Some ob-
servers hold that hope lies in new in-
dustries that will take up the workers
released by the increased use of ma-
chinery. This is logical enough if the
aualificat‘on is made that the new in-
dustry shou'd not replace or impair an
established one. From labor represen-
tatives, of course, come suggestions

MICHIGAN TRADESMAN

for higher wages and reduced working
time.

- The strongest case, however, is made
by those who advocate intensification
of our export efforts. In that direction
we have both investment capital and
efficient production at our command.
A diversion of some of our high-pres-
sure selling, that is beginning to pall
and create difficulties at home, to for-
eign markets might afford relief in sev-
eral ways.

 

COMPULSORY INSURANCE.

Although sx of the states of the
Union have thus far attempted to deal
by legislation with the. problems aris-
ing from automobi’e accidents and the
resulting injury to persons and proper-
ty, no real solution has yet been found.
Massachusetts alone among the states
has listened to the widespread demand
for out-and-out compulsory liability in-
surance, and ‘ts experience is limited
to the year iust past, during which
the collisions, fatalities and injuries to
persons all increased over the previous
year. Th’s would seem to fulfill the
predictions of the opponents of com-
pulsory insurance that drivers would
become careless and reckless, knowing
that they were protected. But the ef-
fect of these statistics is offset by the
circumstance that the accidents in 1927
were fewer in proportion to the num-
ber of cars registered than in 1926 and
by the further fact that the law has
compelled the reporting of accidents
which have hitherto not figured in the
record.

All the other New England States
have adopted a modified form of the
Massachueetts act, requiring insurance
or the establishment of financial re-
sponsibility to meet damage claims on-
ly under special circumstances named
in the laws. None of these enactments
has been in oneration long enough
to judge of the effect. These incon-
clusive results are interesting consid-
ering that in the last two years the
subject of compulsory insurance was
before the Legislature in not less than
thirty-eight of the states.

 

WHAT BLINDNESS COSTS.

No financ‘al estimate of the cost of
blindness to those who are its victims
or to the community coud add to its
pitiableness, but it is just as well to
realize the economic loss it causes.

Industrial accidents are responsible
for 15 per cent. of our blind population
and these particular accidents cost the
industries of this country not far from
$10,000,000 a year. This loss is the
more regrettable s‘nce the experience
of many plants proves that most of
these accidents are preventable. An-
other e’ement of cost is the greater ex-
pense of educating a blind child over
that necessary for one with sight. On
the average it costs not two or three
but ten times as much to provide an
education for the child who has not
the use of his or her eyes. All this
leaves out of account the reduced ef-
ficiency of the blind person. The Na-
tional Society for the Prevent’on of
Blindness, which began in 1907 as a
committee with two members, now
numbers twenty-five thousand men,
women and children and spends $100,-

000 a year in the work of conserving
eyesight.

Money expended in a cause like this
is returned manyfold in the saving of
financial loss to individuals and the
public. But, of course, the greatest
satisfaction in connection with it is the
prevention of one of the most dreaded
of human ills.

 

HOW TO USE DATA.

With so many problems connected
with employment, distribution and pro-
duction to the fore, a Nation-wide sur-
vey has been inaugurated by an emi-
nent committee at the direction of
Secretary Hoover. The caliber of this
group is sufficiently evident to forecast
that the work will be competely done.
And yet the question is properly raised
whether business has profited as much
as might be supposed from simi‘ar find-
ings and the mass of statistical data
that are already available.

It has been pointed out that what
the average business man requires is
not more information but a knowledge
of how to use what is provided. The
various trade institutes which have
been formed, and are forming almost
daily, run against this real difficulty.
The intelligent business man will guide
h’s operations along the lines suggested
by statistics on output, sa‘es, shipments
and stocks. The man who is either
ignorant or overshrewd tries to “beat
the game” and soon the entire industry
suffers.

This situation is one that arises in
the indiv‘dual industry and emphasizes
the education that will have to be done
before intelligent control through sta-
tistical data becomes possible. But in
addition there is needed a proper co-
ordination of all industrial and trade
data, so that out of the maze of figures
may come a clearer light on business
progress to the average business man.

eee arcane tanita

DRY GOODS CONDITIONS.

February has not furnished results
altogether satisfactory in retail trade.
The season between January clearances
and Easter se'ling is usually rather
dull, and this year has been no excep-
tion in most cases. Adverse weather
and the restraints imposed by unem-
ployment, fear of it or the caution
aroused by widespread comment have
combined to hold down consumer buy-
ing a little more than usual since
seasonal attractions are lacking.

However, as Easter comes earlier
this year, the chances are that trade
will soon pick up and the lost ground
may be recovered. Comment is gen-
eral among retail buyers that merchan-
dise offerings are particu'arly attractive
this season, both from the standpoint
of style and value. Thorough testing
out has been the rule and consumer
response when spring goods begin to
sell in volume should be better as a
result of this efficient merchandising.

In the wholesale markets there is
still some hesitation. The hesitation
at present is traced not so much to
doubts over values as to a desire to
obtain a clearer idea of general business
prospects and_ se'ling possibilities.
Prompt deliveries are sought, and this
is taken as an indication that stocks
in distributive channels, at least, are
not heavy.

 

February 29, 1928

FOR BETTER RACE FEELING.

Urban Leagues have now been es-
tablished in forty-two cities. But what
is an Urban League? It is an organiza-
tion for bringing about a better under-
standing and feeling between the white
and the colored people. On its execu-
tive board are representatives of both
races. What is being accomplished by
such a movement cannot be set down
to any ‘arge extent in figures or lists
of specific things done, but an idea of
its varied activity may be gained from
the item that the league in New York
has helped to get spec‘al work for
colored boys arranged by the Boy
Scouts, and the additional item that
an appeal to President Coolidge, based
upon reports of unequal treatment of
negro flood sufferers, resulted in the
appointment of a nego advisory com-
mittee by Secretary Hoover. These
are definite achievements, but the grea:
work of such an organization lies i
the amelioration of race prejud’ce and
race envy and the development in
Americans of the custom of acting to-
gether without regard to the color of
one another’s skins.

 

DRINKING IN SWEDEN.

Our profound discomfort under the
yoke of prohibition drives us to point
to other countries where, we say, such
things are much better managed—-
Sweden, for instance.

But the Swedes also are by no
means contented with their system,
which we take to be the issuing to “re-
sponsib’e c’tizens” of “books,” or li-
censes, allowing them to purchase li-
quor. Speakers at the recent Swedish
Prohibit‘on Congress complained that
the “book” system encouraged regular,
steady and habitual drinking. Not in
the last sixty-five years, they said, has
there been so much liquor consumed.
Fifteen years ago few Swedish women
drank, now 104,600 of them are the
possessors of “books” and every year
40,000 new citizens are granted the
freedom of the glass.

So they insist that a new method
must be found and tried—possibly local
option. They will try it and reject
it and try something else and so on
until man becomes a perfect animal
and the hundred insoluble problems
which are the price of being human
have a solut‘on.

 

THE DERBY’S RETURN.

The derby hat, long the emblem of
respectability, has been elevated to the
status of a symbol. Its recent popu-
lar‘ty with youths of the so-cal'ed col-
legiate type signifies a reversion to
Victorian formalism, in the opinion of
Dr. William Allen Neilson, president
of Smith College. ‘“We have turned
the corner and are now moving with
our backs on the Jazz Age,” he ex-
plains. Whether the high stock, the
narrow trousers and the pointed, shiny
shoes of an earlier and more somber
generation will return he does not say,
but a'ready on city streets, as on any
campus, one may observe the trend to-
ward darker and tighter overcoats.

Feminity, too, appears to be turning an
interested eye toward the fashions of
the past. It has been only a few weeks
since one authority on hair-dressing
referred to “the old-fashioned bob.”

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February 29, 1928

MICHIGAN TRADESMAN

9

 

Echoes of the Better Business Mer-
chandising Conference.

Detroit, Feb. 28—-One of the many
interesting exhibits at the second Bet-
ter Merchandising Conference and Ex-
position held at the Book Cadillac Ho-
tel, Feb. 15, 16 and 17 was that of the
C. A. Finsterwald Co., one of Detroit's
larger floor covering distributors. With
the aid of the newest type of com-
mercial moving picture machine the
entire process of rug manufacture was
shown from sheep shearing to finished
products. The process included dye-
ing, spinning and rug weaving in the
big mills of C. H. Masland & Sons,
Philadelphia. The Finsterwald com-
pany in addition to carrying large
stocks of floor coverings also sell the
Masland lines. The display was in
charge of Melburn Finsterwald.

To J. D. Viau, clothier, of Cheboy-
gan goes the honor of being first
registrant at the big show.

Wetsman & Shatzen, who belong to
the younger generation of Detroit
wholesalers displayed among other
things in their men’s furnishing goods
exhibit a new line of rayon underwear
for women. The rayon lines are re-
cent acquisitions to this firm’s stocks
and according to M. Shatzen it is their
intention to throw their efforts into
the building up of this new department.
Wetsman & Shatzen are both young
men and received their early education
in the retail field, later becoming af-
filiated with local jobbers in the men’s
furnishing goods business. The ac-
quaintance they made as special repre-
sentatives for their respective houses
stood them in good stead when they
embarked in business for themselves a
few years ago. At least this one of the
many reasons for theirs has been con-
tinuous and healthy business growth.
Starting out with but one salesman
they now employ seven in the city of
Detroit and contemplate in the very
near future an invasion into the Michi-
gan, Northern Ohio and Indiana ter-
ritories.

A conspicuous figure at the conven-
tion was that of Jason Hammond,
Manager of the Michigan Retail Dry
Goods Association, which holds its
convention and exposition in Lansing
next month.

Worlds champions in the field of
athletics are heralded in a manner that
brings their names and acts of prowess
before the entire world but world
champions in the field of merchandis-
ing is another thing entirely and when
such a distinction comes to a person
the news seldom spreads beyond the
confines of his own. organization.
And until we got hold of the story
that is where the tidings of ‘Pete’
Hargrove’s wonderful selling exploits
would have remained. Mr. Hargrove’s
personality according to all who know
him is simply irresistible but to this
Pete’s modest answer is that personal-
ity has nothing to do with his big sales
volume. “It’s the merit behind every
pair of Blue Bell overalls that is sold.”

Mr. Hargrove in 1926 was presented
with a gold watch by his employer, the
Blue Bell Overall Co., of Greensboro,
N. C., in recognition of his services for
that year. Inscribed on the watch were
the words: “To Peter Hargrove, cham-
pion overall salesman of the world.”
That year his sales totaled $3,750,000.
To sell that amount of goods one needs
have a superabundance of personality,
stamina, force, power, energy and a
few more things thrown in to complete
the category. Mr. Hargrove was in
charge of the Blue Bell overall exhibit
at the Better Merchandising Exposi-
tion assisted by Mary Bonnie Cole, a
Detroit young lady who acted as a
model to display the good qualities of
the overalls—and attract spectators to
the booth. A Krelik & Co. is exclusive
Michigan distributor of the Blue Bell
overalls.

As was expected by the writer, the
visitors to the exposition were pleas-
antly surprised at the women’s and

misses’ ready-to-wear displays. That
Detroit has made such gains in this
field during the past few years has not
been generally known in some parts of
Michigan and the knowledge that they
can find so many and diversified stocks
for immediate delivery at New York
prices will go a long way toward en-
hancing the general value of this mar-
ket for dealers in Michigan, Ohio and
Indiana. The -exhibits of women's
ready-to-wear garments drew praise
from the daily papers of this citv be-
cause of their novel character and the
unique fashion in which all ypeady-to-
wear exhibitors participated. They in-
cluded Annis Fur Post, Lou Littman,
Alexander Licht, J. B. Burrows and
the Small-Ferrer Co.

J. Edwin White, of Grand Rapids,
representing the Hugh Lyons Co., of
Lansing, was among the spectators
who examined the exhibits of the ex-
position. Ed, who has devoted a life-
time to the store fixture business is al-
ways on the alert for new ideas and
his studies and research work has
made him one of the most valuable
men in this field of work.

At the Booth of the Griswold-First
State Bank booth stenographic and
general banking services were extended
free to the delegates. The display was
in charge of Walter Jacobs.

Lacking the “prophet” style of con-
versation Frederick Stockwell of Edson
Moore & Co., gave the dry goods dele-
gates an intelligent discourse on the
chain store competition and the com-
mon sense methods necessary to com-
bat it. The independent retail store
he said, must first copy some of the
chain store ideas of store arrangement
and not least important give the same
quality of service and endeavor if pos-
sible to go them one hetter. The ser-
vice, suggested Mr. Stockwell, must
be practical and enlightened and worn
out theories thrown into the discard,
if the individual store keeper is to sur-
vive the rapid and sweeping develop-
ment of to-day.

The Detroit Suspender & Belt Co.
had a machine installed in its booth to

demonstrate the manufacture of the
company’s special makes of men’s
garters. An interesting display of

belts and suspenders also made by this
company, was in evidence. Mr. Ziff,
the president, was in personal attend-
ance.

Wonderful! was the invariable ex-
clamation of everyone who saw the ex-
hibit of the Mich: gan Mutual Liability
Co., of Detroit. A miniature industrial
city, with the small factories in full
ongration and the usual complicated
conflux of city traffic were vividly por-
trayed. Many object lessons in trans-
portation courtesy were shown by the
attendant through the operation of the
vehicles that were shown in profusion.
Several months’ time were consumed
in the building of this mechanical
diminutive city.

As usual, Harvey Campbell acquitted
himself with honor as tcastmaster at
the banquet held on Wednesday night.
Mr. Campbell has established himself
as Detroit's premier toastmaster and
after dinner speaker. In his brief talk
at the banquet he stressed the neces-
sitv of those who attended the Confer-
ence to return and sell the stay-at-
home merchants on the tremendous
benefits of an affair such as was held
in their interest week before last.

The artistic arrangement of the dis-
plays of Edson, Moore & Co., drew
unstinted praise from all who viewed it.

The season’s new shades were re-
flected in all textile displays and added
much to the appearance of the large
hall with the dash of bright colorings
that symbolized Dame Fashion’s 1928
decrees. Of special interest was the
showing of 'M. Starr & Co., who spec-
ialize in dress goods, wash goods and
silks. Their booth drew much favor-
able comment.

It is impossible to go into details
covering the talks of the various ses-

sion leaders—suffice to say that seldom
in the history of such gatherings has
there been a more careful selection of
speakers made or such a large percent-
age who lived up to their jobs beyond
all that was expected of them. Spelling
the success of not only the 1928 con-
ference but assuring future and larger
gatherings. James Golding.

—_+- ~~

How About the Home Merchant?

Grandville, Feb. 28—While on a
farm something over a score of years
ago, I had some experiences which
satisfied me of the necessity for local
dealers in merchandise for the farming
community.

I lived five miles from the nearest
railway town, and two miles from the
nearest store, the latter known as
“Phe Center Store,’ and lberally
patronized by the surrounding farmers.
It was here there was a splendid rural
schoolhouse which I understand has
gone out of business since the change
in school management in our State of
Michigan.

One day while I sat in the shade of
a vine-covered porch a man called in
the interest of an outside grocery firm
at Toledo, Ohio.

“Seems to me you are a long ways
from home,” I suggested. Offering a
cigar he sat down on a bench and be-
gan his spiel about the selling of gro-
ceries to farmers. These goods went
everywhere, the farmers seeming to
realize that at last they were out from
under the thumb of the local dealer.

I had a pleasant visit with the agent,
but declined to buy.

“Your neighbors are all taking
goods, sir,” he assured me, and I think
in a measure this was true, but I
could not see the advantage.

“We pay cash for groceries which
you ship to our nearest railway station
where we are summoned to get them.
Well, I can buy nearer home even
than that, and equally as cheap.”

“Yes, but think of the difference in
quality—’

I interrusted him to ask if he bought
eggs. He did not. How about butter,
chickens and various farm products?
Nothing doing. It panned out that I
must sell my products in the local mar-
ket. take the money and send it to
Toledo for my groceries which, when
I got them, were no whit cheaper or
better than I could buy at the Center
store two miles away. The proposition
did not appeal to me.

Furthermore, should all farmers
patronize the out-of-town store, what
would happen to our local merchants?
They would be driven out of business.
Small railway towns would be obliter-
ated and the farmer would be com-
pelled to send away to distant cities
for everything. This fact alone would
reduce the value of farming lands one-
half, with no corresponding gain.

I noted that the agent for the To-
ledo house did not like my line of
argument and even refused to stay to
dinner which would soon be served.

I knew right well that the farmers
were making a mistake in patronizing
an outside firm to the exclusion of
local merchants. For a time this state
of affairs seemed to flourish, although
local firms kept going on the custom
still vouchsated them from friendly
rural folk.

The big outside grocer did not give
credit. This in itself was not what
the farmer desired. There were times
during the growing season when it be-
came necessary to ask for credit. Were
all village and four corner stores
driven to the wall, where would that
credit come from?

I raised small fruit as well as peach-
es and built up a nice trade among the
rural people, as well as at the small
towns on the railway. This I found
was more satisfactory than depending
on distant shipments for my custom.
There was less danger of loss of
perishable stuff.

At one time I contracted for the

delivery of nearly 1,000 peach trees
from a nursery and had expected to
pay for them on delivery from the
proceeds of the sale of potatoes in the
spring.

When spring came my potatoes,
buried in the field, were all frozen. Not
a dollar was realized from them and
there was the nursery stock soon com-
ing to hand with no money to pay for
it. JI at once wrote the nurseryman,
telling him the exact facts, stating that
by midsummer returns from the sale
of small fruit would be sufficient to
pay the bill. Would he wait? If not,
I must cancel the order.

What did that Kent county nursery-
man do, think you? He sent the stock
and waited for his pay until late June.
Everything was. satisfactory, when
without that credit I would have been
left without a peach orchard for at least
another year.

“There js no friendship in business.”

Never was a less truthful statement
ever made. The friendships which
come to people through their business
transactions are worth more than all
the riches of a Rockefeller or a ford.

Friendship in business should be the
most agreeable part of the work. Not
only friendship between the business
man and his customer, but also between
rival business men. Traders should
have no enmities simply on the ground
of business rivalry.

Again I wish to affirm that the
farmer who cuts his deal with the
home merchant and goes outside for
his goods is making a mistake which
will eventually come to him with a
force that in many cases will serve to
open his eyes to the wrong he is doing
a neighbor and a friend.

One wealthy farmer, who patronized
the distant city merchant in buying
groceries, made a purchase of several
pounds of nutmeg. He believed in
getting a plenty he said. The joke
was on the farmer since that nutmeg
was a standby in that house down to
the third generation—a case of paying
for your chickens before they were
hatched.

Home stores, local villages where
merchants are ready to give the farmer
a square deal, and credit when neces-
sary, are as necessary to farm success
as is blood to the life of the bedy.

Old Timer.

——>-.>—___

Old Company Under New Name.

Jackson, Feb. 27—Last week you
sent us a sample copy of your magazine
calling attention to an article in which
mention was made of our new com-
pany and also inviting us to subscribe
to the Tradesman. Now the merits of
the Tradesman are well known to us,
as in the name of M. H. Lincoln we all
have been reading it for a number of
years and, of course, will continue to
do so, as we find it not onlv valuable,
but necessary.

The mention you made of our new
company was a little misleading and
we should like very much to put you
right about it. The old M. & F. Lincoln
Co. has been dissolved and our new
company is in one of the former loca-
tions of that old concern (706 and 708
Williams). Our business is the retail-
ing of fuel (coal, coke and wood), gro-
ceries and meat. The name of our
concern is the M. H. Lincoln Co. The
officers and directors of the new com-
pany are M. H. Lincoln, president, who
has had thirty-two vears’ experience in
the fuel, grocery and meat business in
Jackson, and his. two sons, Lee Lin-
coln, vice-president, and Nelson Lin-

coln, secretary-treasurer. We hope
that with this explanation you may
better understand our company and

that if in the future you are kind
enough to mention us in the Trades-
man it will be in keeping with the
accuracy which has always been a
distinguishing characteristic of the
Tradesman. Meanwhile we will con-
tinue to be strong supporters and con-
tinuous subscribers to the Michigan
Tradesman. Nelson Lincoln.

10

SHOE MARKET

Making Your Time Pay Profits in
Shoe Selling.

The shoe retailer has approximately
fifty hours of business time a week.
Organizing his time, his effort is to
spend the maximum proportion on
productive things, the minimum on
unproductive.

Upon him are forced a hundred and
one diverse activities. Salesmen’s calls,
office routine of various types, super-
vision of help, meeting customers, col-
lecting, ordering merchandise by mail,
banking receipts, attending the Cham-
ber of Commerce, supervising window
displays, writing advertising and
scores of other things.

Widely known efficiency experts re-
peatedly have declared that the aver-
age merchant is less than 50 per cent.
efficient. It is important that shoe re-
tailers study carefully plans to make
their window space produce the most
—but, fundamentally, it is far more
important they should study them-
selves to attain the greatest efficiency.
The fact that the shoe retailer mixes
high-return activities with no-return
activities, and, haphazard, gets an
average which “gets him by,” is not
enough. The efficient thing is to so
divide personal time and effort among
various activities that the wanted re-
sult, greatest net profit, is assured. The
first step is to carefully analyze per-
sonal time and accurately redistribute
it.

A Western merchant used for this
purpose a time sheet form which Re-
‘ail Statistics Service recommends.
On pink paper 6% inches by 11%
inches, a “Daily Register’ form is
mimeographed. This had at the ex-
treme top two lines only. The first
used the words, “Daily Register,” and
the second had, “By,” with space for
the user’s name, and a date space.

There were three columns of fig-
ures straight down the page, spaced to
give abundant room opposite each for
use. The first column began, “8, 5,
Ht) 15, 20, 25, 30, 35, 40, 45, 50, 55, 9.”
It continued in such manner through
to 12.55. The second column covered
the afternoon hours, one o’clock to 5.55
o'clock. The third column covered the
hours from 6 o'clock to 10:55. This
merchant was thorough. He did evening
work. Though the use for the evening
column was much less than for the
day columns, he had it for accurate
use when needed.

 

For a period of three weeks, the
merchant kept a daily time record on
himself. His first task usually, on
getting to his desk in the morning,
was handling of mail. If he reached
the store at 8:40 and at once went at
letters, he would note the time when
he completed the work on the form
here described would draw a line from
8:40 to the concluding time—say 9:10.
If then, a committee for the Commun-
ity Chest drifted in and talked with
him for twenty minutes, the disposi-
tion of this time would go down.

Fifteen minutes spent discussing
window display plans with the store
employe handling this work; five
minutes lost in turning down a spec-
ialty man; twenty-five minutes used in

MICHIGAN TRADESMAN

friendly conversation with Jim Stevens,
city politician, on behalf of some can-
didate; half an hour spent with a car-
penter, planning special shelving in the
basement—all these went down with
accurate apportionment of time con-
sumed. It was not possible to attain
one hundred per cent. accuracy, but a
good approximation maintained.

Every so often would come a day
“all shot to pieces,” to use the deal-
er’s words. There would be, perhaps,
three customers in a row _ insisting
that the proprietor himself serve them
—followed by a salesman who must
be seen because he was an old friend
(no necessity otherwise, for spending
an hour and a half with him.)

Before the three weeks were up, the
merchant had, as a result of the time
study, radically altered his routine. He
found that he was devoting three
times as much of his effort and time
to the minor things about the store as
he should—and was giving woefully
less time than it would pay to give
to promotion effort. Promotion effort,
the time which will be most sensitive-
ly reflected in net profit, is shown by
most time analyses to be neglected by
the average merchant, simply because
he permits minor things to compel his
attention.

The merchant using the form here
described made _ calculations which
showed him, quickly, how inefficient
was his distribution of personal time.
To begin with, he took the salary he
allowed himself-—$350 per month—and
divided it by 200 to get the approxi-
mate per hour cost to the business of
his time. This was $1.75 per hour. To
this he added a figure for overhead
time. This was obtained by dividing
all overhead by the total number of
human hours in his store organization.

The next step was to compile fig-
ures on the amount of time spent
meeting salesmen, talking with cus-
tomers, attending luncheon clubs,
handling office work—all figured at
the personal plus the overhead, times
the hours. It was a good thing to
spend time greeting customers, he de-
cided, but he hardly could afford to
spend $200 of personal time each
month in doing so! He found that by
watching situations, and making con-
versations with customers much short-
er, he immediately effected a big sav-
ing here. Time spent with salesmen
was reduced by setting aside certain
afternoon hours during which sales-
men would be seen. Time spent over
window display was cut to a third by
having a single weekly conference
with the man handling the displays.

H. R. Simpson.
—_~»~-<.___

Jewelry Trade Would Like Action.

Sales of jewelry at wholesale here
since the first of the year have ap-
parently not borne out the promise of
good 1928 business made by the rela-
tively small percentage of memoran-
dum goods returned after Christmas.
Not so much was said about it last
month, but it is no longer a secret that
the trade would like to see things pick
up. The medium-priced lines are most
affected, as both cheap novelty goods
and the high-priced pieces are doing
quite well. Increasing unemployment
and wage reductions in some parts of

the country are working against jewel-
ry sales, and their effect has not yet
been overcome by improving indus-
trial conditions in other sections.

—_>>-~e__
Formal Hats in Demand.

The formal type of town hat is in
active demand, according to leading
specialty shops. These hats are want-
ed for wear with the ensembles where
trimming is negligible. The shapes
favor the close-fitting models with such
trimming as a nose veil, flowers or
some type of ornament either of metal
or in pasted feathers. Black is the
biggest seller, with navy and beige
following. The establishment of this
type of hat as a vogue is considered a
good omen by the wholesalers, who
feel that by Spring and Summer there
will be a definite demand for both the
country and town hats, making for bet-
ter business all around.

——_+ >
Printed Scarfs Popular.

Indian and East Indian printed silk
scarfs are in demand for wear with the
new sports frocks and three-piece en-
semble suits. These scarfs are wanted
because of their unusual color com-
binations. At present the popular and
better priced merchandise is outselling
the cheaper lines. These latter, how-
ever, are expected to move very quick-
ly as Easter approaches, when there is
a greater response on the lower grades.
All shades of red and the new “blaze”
lead, with beige combinations follow-
ing.

232? —_———_
Scarfs And Chokers Selling.

Fur scarfs and chokers are selling
well in the medium and_ very fine
grades. There is, however, this differ-
ence in the demand: In the better
grades, pointed and silver fox scarfs
are selling in double skins, the sables
and baum martens in four skins, while
beige and gray fox are wanted in single
skins. In medium-priced scarfs natur-
al red fox in single skins leads. There
is also a big call at present for the
extra large wolf scarfs in light colors
only. These latter are selling from
$18.50 to $35 apiece wholesale.

22> ______

Open Stock Chinaware Favored.

Business since the opening of the
new lines last month has been about
equal to that of last year for the same
period. One feature of the orders has
been the greater demand for open
stock merchandise, reflecting the ten-
dency of many consumers to buy small

   

February 29, 1928

piece sets and then add to them as
time goes on. The new color effects,
particularly the combination of ivory
with white, have taken well.
——_>++____
Shoe Ornaments To Match Jewelry.
New Shoe ornaments which bid fair
to displace the conventional buckle
with many of the younger set, for a
little while at least, are now being
shown in designs that match the
Chanel jewelry. They come in vari-
ous sizes and in more or less conven-
tional designs, some being copied from
flowers while others are combinations
of trianges and squares. Large stones
are used, especially clear white crystals,
although several attractive patterns
appear with green or blue crystals.

 

MEN’S
GENUINE
CALFSKIN
OXFORDS

to retail at
$5.00 and $6.00

are features of
our new line
for spring.

Write for samples or
salesman.

Herold-Bertsch Shoe Co.
Grand Rapids, Mich.

Manufacturers of Quality Foot-
wear since 1892.

 

 

 

 

 

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE Company

LANSING, MICHIGAN

Prompt Adjustments

Write
L. H. BAKER, Secy-Treas.
P. O. Box 549

LANSING, MICH.

 

== ——————_—SSS

 

 

 

 

 

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February 29, 1928

MICHIGAN TRADESMAN 11

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

With the thermometer hovering
around zero and the pavements danger-
ous because of the slippery surface
under the light fall of snow, it was
deemed wise to deviate from the plans
we had made for Out Around last
Saturday. I always regret the neces-
sity of making changes of this char-
acter, but act on the theory that dis-
cretion is the better part of valor.

The first diversion to receive atten-
tion was the food show, conducted by
Manager Hanson under the auspices
of the local organization of retail gro-
cers. I found the entries this year
somewhat less than last year, but this
lack was more than made up by the
quality of the 1928 exhibits and the
artistic manner in which they were ar-
ranged and displayed. The aisles were
made wider, the lighting arrangements
were still further improved and the
character of the people in charge of
the exhibits and the employes as well
were all that could be desired.

I have never cared for exhibitions of
this character conducted by outside ex-
ploiters who jump into the game for
a month or so and absorb the lion’s
share of the profits, but where the af-
fair is conducted by local people, as
this one is, and the profits are de-
voted to the promotion of the best in-
terests of a local organization of gro-
cers, I have nothing but commendation
to offer, providing no coercion is used
to induce exhibitors to come into the
show on penalty of threats which in-
volve the severance of trade relations.

So long as Secretary Hanson can
handle a food show as successfully and
satisfactorily as he has managed the
exhibitions of 1927 and 1928, there is
no reason why any Grand Rapids or-
ganization should seek elsewhere for a
conductor.

I understand that the usual pressure
was brought to bear on the manage-
ment to employ union musicians,
who would produced music
greatly inferior to that furnished by the
House of David—at twice the price.
With the knowledge that only 2 per
cent. of the actual workers of Michi-
gan bend their necks to the union yoke,
union threats and coercion have ceased
to have any influence on employers and
so-called music produced by union
slaves is in keeping with the slipshod
products produced by union workers
in all other lines. Unionism and the
brothel are in per‘ect harmony. Union-
ism and the saloon were in accord, but
unionism and music have nothing in
common. If aman ever possessed any
knowledge of real music, it would de-
sert him the moment he joined the
gang of sluggers and murderers who
masquerade under the union banner.

I am frequently asked by country
merchants what places an outsider
ought to visit when he is in Grand
Rapids and has a little time on his
hands. I invariably answer: First of
all, call on your jobbing friends, look
them squarely in the eye, tell them
your troubles (if you have any) and
solicit their advice. Then visit the
public library and note carefully the
wonderful collection of books and

have

records which has been assembled by
our world-renowned librarian, Mr.
Ranck. If you desire specific informa-
tion on any subject within the scope
of his knowledge, by all means seek an
interview with him. He is one of the
most affable and accommodating men
in the city. Then visit both of our
city museums, situated on opposite
sides of Jefferson avenue, within walk-
ing distance of down town. An hour
can be devoted very profitably to each
museum. Half a block East of Jeffer-
son avenue, on East Fulton street, is
the art institute, where visitors are al-
ways cordially welcomed and can en-
joy viewing the paintings hung on the
walls. There is no charge for admis-
sion to any of the institutions. Masons
always find a hearty welcome to the
Masonic Temple, across the street from
the art institute. On one of the upper
floors, reached by elevator, is the won-
derful collection of badges, jewels, pic-
tures and manuscripts assembled by
Grand (Lodge) Secretary Winsor dur-
ing his long and interesting Masonic
career. This collection is one of the
largest of its kind in the world and
many of the articles included in the
collection are almost priceless. Roman
Catholics always appreciate a visit to
the cathedral on Sheldon avenue and
all classes of Christians enjoy inspect-
ing the stained glass windows in Park
Congregational and Fountain street
Baptist churches. If the brilliant
pastors of these churches happen to be
in their studies, and are disengaged,
they will be glad to give any stranger
a hearty handclasp and a word of wel-
come. The time of these men is so
fully employed that it is not advisable
to stay long. To a merchant who is
especially interested in education a
visit to one of our (five) high schools
and the remarkable manual training
school on Bostwick street is recom-
mended. All of our high schools are
equipped with printing offices and ma-
chine shops, as well as very complete
gymnasiums.

During the summer season visitors
have free access to our parks, boule-
vards and river drives, of which I will
write more in detail at some future
period. E. A. Stowe.

Mergers Seen in Garment Trade.

The trend toward mergers of manu-
facturers, already strongly evident in
other lines, is going to manifest itself
in the women’s ready-to-wear field as
well. Research and preliminary work
is now being carried on, it was said,
by banking interests and others with
a view toward effecting consolidation.
Hitherto highly individualistic, the en-
tire complexion of the garment indus-
try, these views indicated, is apt to un-
dergo a change. The ultimate develop-
ment of the merger idea, it was con-
tended, will be large corporations con-
trolling all steps of manufacture from
piece goods to finished garments,

—_—_~+<-_

Detroit—The Detroit Chain & Ser-
vice Co. 100 Morgan building, has
been incorporated to manufacture and
distribute sprocket chains and other
power transmission devices, with an
authorized capital stock of $10,000, of
which amount $5,000 has been sub-
scribed and $2,000 paid in in cash.

 

 

%

WoRDEN (GROCER COMPANY
The Prompt Shippers

 

 

You Can Guarantee

Morton House

COFFEE

We Stand Back of Every Package

 

 

WoRDEN (GROCER COMPANY

Wholesalers for Fifty-nine Years
OTTAWA at WESTON GRAND RAPIDS

 

THE MICHIGAN TRUST COMPANY, Receiver

 

SCHUSTS LINE

MEANS ==
More Sales

Bigger ‘Turnover
Larger Profits, and

This
Display
Increases
Sales

 

 

THE SCHUST COMPANY

“ALL OVER MICHIGAN”

DISTRIBUTING POINTS
Grand Rapids Lansing
Detroit Saginaw

 

 

1S ED ame %

FINANCIAL

Best Investments as Commodity Prices
Fall.

Although the steady increase of in-
vestment funds flowing into the mar-
ket has encouraged new financing
through stock issues rather than by
means of fixed interest securities, some
farseeing investment bankers believe
investors will find greater reward in
the course of ten or twenty years in
bonds or preferred stocks.

This view is based on the expecta-
tion that the buying power of the dol-
lar will gradually recover what it lost
since 1913 and that as commodity
prices continue to drift to lower levels
inventory losses must be constantly
absorbed by commercial companies.
Examples of similar conditions result-
ing from wars years ago are cited as

 

  

precedents.

American wage earners who have
become capitalists as a result of en-
larged incomes are apt to reap losses
in years to come through speculation,
in the opinion of Arthur D. Mendes,
president of A. D. Mendes & Co.

“Ten great numbers of
our people found themselves with an
earning capacity which gave them a
surplus above living expenses of large
proportions,” said Mr. Mendes.

“If they spent it on luxurious addi-
tions to their scale of living they got
less for the dollar than at any time in
their experience, as the purchasing
capacity of a dollar was only forty
cents of its pre-war value at that time.

“If they saved it and put it to work
for them it produced a return or wage
such as a dollar had not earned since
the days of the civil war period fifty
years before. Government bonds with
a 4% per cent. coupon could be bought
at eighty cents on the dollar. These
were due in eight years at their face
value, a direct return of more than 5
per cent. and an annual appreciation of
2% per cent. to maturity. Other bonds
were selling at as tempting prices.

“But the pitfalls in their paths have
been many, and the lure of the distant

years ago

pasture has tempted many to enter the
field of speculation, with disaster fol-
lowing more or less promptly.

“Since 1920 commodity prices have
been coming down and the purchasing
value of fixed income increasing, as it
always has done for a decade or so
after each great war, and the probabili-
ties are that the price index of com-
modities will continue this course for
many years to come.

“This assures, to every commercial
and trading enterprise and the shares
of stock representing them, a constant
inventory loss to be made good out of
trading profits. But to the holder of
fixed return securities, it at the same
time assures an increasing purchasing
power year by year of his income, and,
what is equally important, when he re-
ceives his principal ten or more years
from now he will find that it will buy
50 per cent. or more in commodities
than the amount of money would now
buy.

“The decline in commodity prices
and increase in purchasing capacity of
the dollar over the next decade is con-
frmed not only by the experience of

MICHIGAN TRADESMAN

the past seven years, which conforms
to previous experiences after the
Napoleonic and the civil wars, but is
also confirmed by the record and out-
look for gold production.”
William Russell White.
{Copyrighted, 1928.]
—_+- > ___
Entitled To Profits For Improving
Service.

The Federal Trade Commission’s in-
vestigation of public utility corpora-
tions probably will require a year to
complete and may eventually settle
points of controversy.

Utility bankers take a hopeful view
of the for the commission
has not been unfriendly toward large
consolidations arranged in the public’s
interest. Most attention probably will
be given to formation of holding com-
panies and public financing incident to

situation,

mergers.

Criticism leveled at holding com-
panies in political circles has been
based on the charge that they make
exorbitant profits out of natural re-
sources belonging to the people. Utility
officials and bankers reply, however,
that if there incentive for
profits there would be no beneficial re-
consolidations and unified

Were no

sults from

management, pointing to the fact that

reduced as
introduced by

rates have been

have

power
economies been
efficient managements.
obtained by holding

into

Advantages
efficiency
recently

companies in putting
operation were summarized
by Glenn Marston of the American
Gas and Electric Company. He said:

“The first function of the holding
company is to group the isolated com-
panies under a management more effi-
cient than any single local company
could afford by itself. If you have any
doubts of the public benefits coming
from group management compare our
systems with those of Europe, where
each plant goes it alone.

“The financial responsibility of the
holding company is naturally greater
than that of any one of the companies
comprising its system. The holding
therefore, on its own

company can,

credit, raise capital more easily than
any local This
then put into expanding each of the

company. money is
local companies more rapidly than any
one of them could do it alone. The
public, therefore, gets extended ser-
vice more quickly and at less cost than
would otherwise be the case.

“In case of fire, flood or other dis-
aster a local company gets the im-
mediate support of the holding com-
pany and is able to finance reconstruc-
tion at once, while if fighting the bat-
tle alone it might be forced into bank-
ruptcy, as has actually happened. At
least, it would be seriously crippled,
both physically and financially.

“When you hear anyone criticizing
the holding companies for making
money, remember that we are all try-
ing to make money, you and I, and
everybody else, and that the holding
companies are fairly entitled to make
all the money they can, for they are,
no matter what mistakes they may oc-
casionally make, performing an ex-
tremely valuable public service. They
are giving the public the benefit of
cheaper and better light and power

  

February 29, 1928

AUDITS -SYSTEMS-TAX SERVICE”

LAWRENCE SCUDDER & CO.

ACCOUNTANTS AND AUDITORS

924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH.
313 PECK BUILDING, KALAMAZOO, MICHIGAN
452 W. WESTERN AVE., MUSKEGON, MICH.
St. Louis - Washington - Philadelphia -

Boston

New York - Chicago -

 

 

 

 

Only When Helpful

THE “GRAND RAPIDS SAVINGS
BANK” feels it is “SERVING” only
when the things it does for its customers
are helpful to them in their financial
affairs -- business or personal.

Rendering banking service along broad
and constructive lines for 56 years has
established this institution in the confi-
dence and esteem of business houses and
individuals throughout all Grand Rapids.

GRAND RAPIDS SAVINGS BANK

“The Bank Where You Feel At Home’’

 

 

 

 

 

 

 

Kent State Bank

“The Home for Savings”

 

 

With Capital and Surplus of Two Million
Dollars and resources exceeding Twenty-Three
Million Dollars, invites your banking business in
any of its departments, assuring you of Safety
as well as courteous treatment.

Banking by Mail Made Easy.

 

 

 

 

GRAND RAPIDS
NATIONAL BANK

Established 1860—Incorporated 1865
NINE COMMUNITY BRANCHES

 

GRAND RAPIDS NATIONAL COMPANY

Investment Securities
Affiliated with Grand Rapids National Bank
SSS Se

 

Square”

 

 

 

 

 

al

 

i

.
SRR eet Seepratinisie:

 

 

 

4
sap. guar

SE

 

 

February 29, 1928

MICHIGAN

TRADESMAN

13

 

service than has ever been provided in
any other way.

“The ideas of the holding company
are not patentable. They depend on
human energy and foresight, but they
are none the less valuable to the pub-
lic. The holding company is, there-
fore, entitled to share with the public
the benefits it provides.”

William Russell White.
[Copyrighted, 1928.]
—__»-.

Trade Flow More Even in 1928.

Without ignoring the somewhat con-
fusing mixture of influences at work
on business a majority of the authori-
ties in Wall Street cling to the view
that 1928 will be as good if not a bet-
ter year than 1927.

Perhaps the view expressed by the
National Bank of Commerce in New
York in its monthly bulletin, published
to-day, may be taken as a fair example
of banking opinion as March approach-
es: “It is still our opinion that the re-
action of 1927 is over, and that business
is tardily beginning a modest but real
improvement. Activity in 1928 will
probably be more evenl? spread over
the year as a whole and over varied
lines of enterprise than was the case
last year, with aggregate volume about
the same.” The bank here lays em-
phasis on a possibility not yet widely
discussed.

It pertains to the likelihood of a
more even distribution of
throughout the year instead of such
swings as came last year. Even the
long delay in ford operations is looked
upon by the bank as an assurance that
activities in the motor industry will be
spread “more evenly over the year
than otherwise would have been the
case. While the officials of the Na-
tional Bank of Commerce expect the
general level of business to hold up
they make no attempt to gloss over
imperfections in the economic. struc-
ture that deserve study.

They draw attention to the fact that
“there are few major lines of business
which do not face difficult individual
problems of productive capacity and
competition of prices and reasonable
profit-making. How these individual
problems will bear on the ‘general
trend of business,’ and how the trend
will influence them are questions to be
answered by time.”

Last week’s decline in the stock mar-
ket is not discussed by the bank but
no real fear for the bond market is
seen in the recent advance of money
rates. The demand for investment
bonds of quality continues in excess
of the supply and this virtually guar-
antees that good levels will be main-
tained by prime issues.

In times like the present when ad-
justments in the stock market have de-
pressed sentiment the temptation for
many men will be to judge the busi-
ness future more by the market’s per-
formance than by the reports from in-
dustry itself. Paul Willard Garrett.

[Copyrighted, 1928.]
+2

Workers Displaced in New Age.

Without waiting for Secretary
Hoover’s findings on employment, ex-
pected from the enquiry he launched
at New York this week through the
Bureau of Economic Research, statis-

business

ticians in Wall Street incline to the
view that the difficulties revolve about
the rise and fall in factory production.

The trend downward in employment
is not a recent development but every-
body assumes so for the reason that
until recently declines in factory em-
ployment were offset elsewhere in in-
dustry. If we may judge the general
state of factory employment by the Bu-
reau of Labor Statistics’ index, the
trend has been persistently downward
for two years and irregularly down-
ward for four and one-half years.

A new age in machine production has
revolutionized industry. _
been able for several years to turn out
more goods than formerly, but, simul-
taneously wih. gains in production, they
have cut down the number of workers
through improvements in mechanical
processes.

This reduction in factory employ-
ment that extends back to the begin-
ning of 1926, or for that matter to the
middle of 1923, largely reflects under-
lying changes in the character of pro-
duction and not a long downswing in
the prosperity curve. So long as the
general level of industrial activity held
up these reductions in factory employ-
ment were absorbed by the building
industry, not to mention others. It
was the late 1927 drop in industrial
activity that produced the recent strain.

Demands for workers elsewhere were
enough to offset the normal displace-
ment in industry but not enough to
offset losses created by a normal dis-
placement in factories plus the late 1927
sharp contraction in industrial activity.

Unfortunately the Government has
never undertaken to compile anything
like representative figures on employ-
ment, but as nearly as can be reckoned
over 1,000,000 workers have been dis-
placed from their customary employ-
ment in the last four and one-half
years. Doubtless a part of the em-
ployment slack will be taken up in the
next two months by fresh demands of
the season and by the promotion of
Government work but it will probably
take a revival in industry to set things
entirely right again.

Paul Willard Garrett.
[Copyrighted, 1928.]

——_2~+-_____
Domestic Citron To Be Grown Com-
mercially.
Commonly confused with a small
melon produced in America, the true
citron of the Orient, which is marketed
commercially in candied and preserved
forms, ultimately may become a prac-
tical crop in the United States. Re-
cently several orchards have been
started with a view to supplying at
least a part of the commercial demand.
Several years, however, will be neces-
sary for development before the do-
mestic citron will become any sizable
factor in the total deal. The fruit
when ripe becomes a large, rounded,
oblong object of handsome appearance
and delicious fragrance, but_ entirely
unfit for food in its natural state. Large
quantities of citron, more than 3,000,-
000 pounds per annum in recent years,
are imported into the United States,
chiefly from Mediterranean countries.
About half of the imports are candied,
ready for use, and the other half held
in brine for a sugar preserving process.

Factories have

 

 

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Phone, RANDOLPH 1505

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TOLEDO, OHIO
Phone, ADAMS,5527 23

 

 

 

 

 

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¢

231 So. La Salle Street
Chicago

New York Jackson
Grand Rapids

eC G
WILLETT-CHUISKI & Co.
INVESTMENT BANKERS

Listed and Unlisted Securities. |

933-934 Michigan Trust Bldg.
( GRAND RAPIDS, MICHIGAN

 

 

Link, Petter & Company

(Incorporated )

Investment Bankers

7th FLOOR, MICHIGAN TRUST BUILDING
GRAND RAPIDS, MICHIGAN

 

THE RIGHT
BALANCE

Accurary in handling

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that’s one reason a
good many local peo-

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Founded 1876

Dime Bank Building, Detroit
Michigan Trust Building, Grand Rapids

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14

MUTUAL FIRE INSURANCE

Commecn Fire Dangers in Homes.

It may astonish the housekeepers of
this country to learn that most fires
occur in homes, and that most fires
start in kitchens. The loss and damage
to homes in insured city dwelling
houses amount to a total of about $65,-
000,000 a year. It is estimated that
more than 15,000 persons are burned
to death each year in the Unied States,
a majority of the victims being women
and children. A very large percentage
of this loss is preventable. That is the
horrible feature of the matter. It is
valuable: to remember that most fires
are due to carelessness. Taking the
annual loss as a whole, about $535,000,-
000 in 1925, it is estimated that 80 per
cent. is preventable.

Considering that carelessness is re-
sponsible largely, then, we find that
about $428,000,000 is thus destroyed,
the things put out of existence being
commodities of use, thus increasing
the cost of living and making the
housekeeper’s battle against high prices
more difficult.

In one of the educational leaflets is-
sued by the National Board of Fire
Underwriters, the observation occurs
that the numerous fatalities to which
reference is made above due to care-
lessness in the handling of matches,
gas, kerosene, gasoline, electrical at-
tachments and numerous other factors
makes it aston shing, for example, that
any sensible woman in this enlightened
age would use kerosene or gasoline to
accelerate a sluggish fire. “In New
Jersey, not long ago,” says the leaflet,
“a woman was fatally burned in just
this way, although she was a school
principal and should have known
better.”

Here is another: “The records are
full of similar cases and one sad in-
stance tells of the death of a three-
year-old boy at Malvern, Iowa, who
tried to pour coal oil into the kitchen
stove from a cup ‘as he had seen his
parents do. That is a thought for the
mother to take to heart; she should
realize the force of her example. Every
time she ‘takes a chance’ with fire she
is endangering not only her own life
but her children’s lives as well.”

We are informed by the same au-
thority that the vapor from a gallon
of gasoline, properly mixed with air,
has an explosive power equal to 83
pounds of dynamite. And yet it is
carelessly used for cleaning purposes
in a room with open lights. As the
writer of the leaflet observed: “It is
to be regretted that, recently, penny
saving suggestions urging the use of
gasoline for clothes cleaning in the
home have been widely circulated, for
the women who carry out. such
dangerous instructions may lose their
own lives and injure many others as
well. It is no economy to finance a
funeral instead of a small dry cleaning
oeration.”

A woman in Schenectady had a waist
to clean. She placed half a gallon of
gasoline in a pan for the purpose. A
few minutes later four persons were
k Iled and four other crippled in that
buliding. No home should contain a
can of gasoline, and it should never be

MICHIGAN TRADESMAN

used for cleaning purposes. Try car-
bon tetra-chloride. It is about as
efficacious as a cleaner, and is entirely
safe. It is not an explosive, and may
be used as a fire extinguisher.

Oil cooking stoves and lamps of ap-
proved design when properly cared for
and handled are approximately safe,
but remembrance of their potential
dangers should never be lost. They
should be filled only when unlighted,
and in a place where there are no open
lights or flames. Burners’ should
periodically be boiled in water contain-
ing soda-lye or a strong solution of
soap. The wick should be smoothly
trimmed where it shows above the
burner, so that the flame will be an
even one.

All oil lamps should be of metal,
with broad, heavy bases. They should
never be left with children unwatched.
It is not safe to carry lighted Jamps
from place to place. An Iowa woman
was carrying a lamp upstairs. She
stumbled and drepped it, setting fire
to her clothing, receiving burns from
which she died.

= 2
Sausage Fire.

A spectacular fire occurred in Chi-
cago recently when more than 8,000
pounds of sausage burned when a fire
occurred in a building of a food prod-
ucts company. Chief Fire Marshal
Michael J. Corrigan took charge of
fighting the fire. The tons of fat made
the fire burn intensely, which made it
very difficult to bring under control. A
dozen firemen who had crawled into
one section of the blazing structure
narrowly escape with their lives when
the roof of an adjoining part caved in.
Firemen rushed out and immediately
afterwards the roof of the structure
on which they had been operating hose
likewise fell. The building was in the
center of a small manufacturing dis-
trict and for a time jt was feared that
the whole block would burn before the
blaze could be brought under control.
The sparks were blown by a stiff North
wind across the street on a row of
wooden dwellings and several firemen
had to be detailed to throw streams of
water on the roofs to prevent ignition.
The fire was extremely difficult to
reach because there was only one
street leading to the building and it was
necessary to stretch unusually long
lines of hose. The intense heat of the
flames roaring in the brick walls and
the great clouds of black smoke that
rolled out and settled down around the
building added to the difficulty of the
firemen’s work. The street was flood-
ed more than a foot deep for two
blocks South of the plant by the water
from the hose which the sewers,
clogged with the grease, were unable
to carry away.

—_~+~+.___
Fire Loss.

A loss of $1,000 in paper money will
excite far more comment among the
people than the loss of $5,000 value in
the barn where the money was hid,
particularly when the news article re-
porting the occurrence says that the
loss of the barn was fully covered by
insurance.

This initself is a reflection of the
fact that the people have not grasped
the significance of their own part in

  

February 29, 1928

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

The Net Cost is o 0% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

Affiliated with

The Michigan
Retail Dry Goods Association

An Association of Leading Merchants in the State

 

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

320 Houseman Bldg. Grand Rapids, Mich.

 

 

 

 

 

STRENGTH

THE MILL MUTUALS
AGENCY

Representing the
MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY
(MICHIGANS LARGEST MUTUAL)

AND ASSOCIATED COMPANIES :

ECONOMY

Lansing Michigan

 

Combined Assets of Group
$39,611,125.59

20% to 40% Savings Made Since Organization

FIRE INSURANCE—ALL BRANCHES
Tornado— Automobile — Plate Glass

 

 

 

 

 

 

 

ee

 

 

 

 

 

 

  

February 29, 1928

MICHIGAN TRADESMAN 15

 

 

 

the loss. The loss of the paper money
represents in itself no loss to the peo-
ple. It means only that the man who
owned the paper money has lost an
evidence of ownership of $1,000. The
intrinsic value destroyed in this paper
money would be but a few cents only.

The real loss to the community is in
the loss of the barn even though it
may have been covered by insurance.
In fact the insurance coverage is the
very thing that brings the loss direct-
ly to the door of the man’s neighbors
and of each citizen of the community.
For the insurance companies have no
treasure island to which they can go
and dig up the money for replacing the
value of he barn. They must collect
it from the man’s neighbors and from
all those who live in his community.
In this way, the loss of the barn is a
distinct loss to each and every citizen.
The loss is there whether he carries
insurance or not since the insurance
costs are added to everything that each
citizen buys.

—_—_» --__

Another Peril in Fire Insurance.

So many farms in Washtenaw county
have been contracted for by real es-
tate dealers and others and small pay-
ments made on them that the Wash-
tenaw County Mutual Fire Insurance
Co. has taken steps to guard against
trouble by amending a by-law, the
latter part of which reads as follows:

“And in case the buildings so de-
stroyed or damaged are shown to have
been situated upon lands or premises
sold under land contract not recog-
nized by the terms of such policy, then
the amount of such insurance shall be
held as a trust fund in the hands of the
company and used only toward the re-
pairing or replacement of a building or
buildings on said premises of like class
and purpose as the building or build-
ings so damaged or destroyed.

“Or cash settlement may be made
by vote of five-sixths of the Board of
Directors.”

Tt must be remembered that if the
contracts are ever fulfilled and farms
really sold they are intended to be-
come the site of suburban subdivisions
or country residences of wealthy city
men and the old farm buildings would
be wrecked. But they will not be sold
to the fire insurance company.

E. E. Whitney.

—_—_-_»—- > ____—_

Corporations Wound Up.

The following. Michigan corpora-
tions have recently filed notices of dis-
silution with the Secretary of State:
Michigan Resort Properties Corpora-

tion, Grand Rapids. ;

J. P. Burton Coal Co., Detroit.
Byers Machine Co., Detroit.
Harold C. Simonds Construction Co.,

Detroit.

Geo. T. Bullen Co., Albion.
Citizens Company of Grand Rapids,

Grand Rapids.

Chippewa Indian Trail Club, Grand

Rapids.

Oral H. Olmstead, Inc., Battle Creek.

National Ice Co., Detroit.

Newhall Market Co., Detroit.

Awrey & Sons Bakeries, Ltd., Detroit.

Geo. L. Simmons Sales Co., Flint.
—__+2s—__

Don’t try to be a “smooth” sales-
man, for people soon recognize
smoothness and “slickness” and fight
shy of men who operate in that way.

False Notes Have No Place in the
Store

Sweet Adeline is a perfect example
of harmony, but we have all heard it
sung in ways that make us realize that
some people could smell themselves
to death on the fragrance of roses.

The exasperation of false notes is
madly emphasized because they are
usually made on instruments capable
of producing sounds which incite the
passions to lofty achievements or
which lull the soul to sweet repose.

The more one knows of the mastery
of a violin the more the wailing dis-
cord of a beginner grates on the
nerves. There are many wierd and
terrible sounds which endeavor to
masquerade under the mantle of music.
It would be hard to find more com-
plete distraction from things musical
than listening to a boy scout learning
to lip a trumpet.

If false notes would only confine
themselves to sounds, we might put
cotton in our ears and miss most of
them. Unfortunately, they are inclined
to spread. In retail selling alone
there are enough false notes to make
a fair sized Chinese band. Let’s line
up a few of them and see what they
do to business.

A poorly painted store front is a
faise note. It is all out of timie with
your paint department.

Dirty nails are the advance agent of
dirty hands and they are false notes
when tuned in on nickel plated ware
or any other clean merchandise.

Smoking in the sales room is a false
note to a lot of customers. It isn’t
done in stores that are getting most
of the women’s trade.

Talking politics or religion in the
store is a regular midnight tom cat of
discord.

Displaying one item in such a man-
ner that it hides another salable item
is a discord that reminds us of a tall
basso who insists in standing directly
in front of the small tenor in the
quarette.

Store conversations which voice dif-
ference of opinions are false notes
whenever they go above a whisper.
When broadcast from one end of the
store to the other they sound like the
bray of a jackass in a concert hall.

Other common discords are the fail-
ure to straighten up stock after each
sale, the failure to use a chamois on
cutlery that has been handled or
breathed on, the failure to pick up
loose nails from the floor and put them
in the right bins, the failure to suggest
related items when sales are made.
These are notes that are poured at
random into the loud speaker that is
supposed to relay harmonies to the
customers who see and hear us every
day.

—_~---.____

Jackson — Arrangements have been
completed by which the H. W. Gossard
Co., of Chicago, acquires a substantial
interest in the Jackson Corset Co. and
the Jackson company, in turn, acquires
a similar interest in the Gossard Co.
The purpose is to enable both com-
panies to exercise more efficient buy-
ing power. Erection of a three-story
annex on the vacant lot on Cortland
street is contemplated by the Jackson
Corset Co.

Qollections

Y . f

BONDED COLLECTORS

YOUR PROBLEM:
How to SALVAGE your DELINQUENT
AND SLOW PAYING ACCOUNTS.

THE SOLUTION:
Employ COMPETENT CREDIT SPEC-

IALISTS capable of eliminating mis un-
derstandings, re-establishing business re-
lations thru an educational system of

collections.

WE DO GET THE MONEY FOR YOU.
NO COLLECTIONS -— NO CHARGES.

A) Ptah ats ala
-

os

fo)

INTERSTATE PROTECTIVE AGENCY INC.
INTERSTATE BUILDING --- IBT.H & LOCUST STS.
KANSAS CITY, MISSOURI

 

 

 

Class Mutual Insurance Agency

C.N. BRISTOL H. G. BUNDY A. T. MONSON

“The Agency of Personal Service”
INSPECTORS, AUDITORS, STATE AGENTS

Representing The Hardware and Implement Mutuals—
The Finnish Mutual—The Central Manufacturers’
Mutual and Associate Companies.

Graded dividends ot 20 to 50% on all policies accord-
ing to the class of business at risk.

FIRE - AUTOMOBILE - PLATE GLASS

308-10 Murray Building Grand Rapids, Mich.

 

 

 

 

 

Merchants Life Insurance Company

 

RANSOM E. OLDS

WILLIAM A.WATTS
@ Chairman of Board

President

 

Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich.
GREEN & MORRISON—Michigan State Agents

 

 

 

 

 

February 29, 1928

TRADESMAN

MICHIGAN

16

 

 

%
y

 

Col. R. W. Stewart.

 

 

February 29, 1928

MICHIGAN TRADESMAN

17

 

MEN OF MARK.
Col. R. W. Stewart, President of the
Standard Oil Co. of Indiana.

Whatever may be said of the men
who, like meteors, have flashed from
obscurity into the effulgence of prom-
inence and popularity as marvels of
ability, more or less meretricious but
captivating to the public eye, the in-
dividuals who rise from a worthy and
distinctly recognized origin, and make
a good record in life from the starting
point of good parentage and_ early
training, although without spectacular
or amazing exploit, are the mcre fer-
tunate. We are prone to admire, laud
and magnify the name and career of a
man who makes his way upward in the
scale of being from an extremely lowly,
squalid and submerged juvenile condi-
tion to a position of prominence and
power among the first in the land, be-
cause his is a luster that we credit to
a genius that has fallen on him like an
afflatus from the mysterious realm of
the immortals. Yet such a life is liable
to be dashed with violent contrasts,
erratic episodes and calamitous climax-
es. From the cave of gloom and
degradation which was the cradle of
our hero the evil genii emerge, ever
persistent, and dog his triumphant
march.

On the contrary, the man well born
and well nurtured, in ‘body and mind,
who enjoys the thrill of great mental
power and exaltation or the delight of
receiving applause for the display of
his commanding genius, is. still con-
scious of a normal strength that will
carry him through all the ordinary
stress and strain of life with a reserve
power that will be sufficient to wrestle
with supreme exigencies. The man of
good parentage and environment, with
a well balanced and tutored mental and
moral nature. usually escapes the
hazards and calamit’es of the man of
rvenius. His course is straight ahead,
over an even highway. He naturally
curbs ino~dinate ambition and extrava-
gant desires. With a commonsense
view of life he indulges no expectation
of getting more out of it than should
naturally fall to his lot. He does not
center his mind on attaining any large
measure of this
power, or d’stinction among his fellow
men, beyond what will come to him
by a steady effort along reasonable and
safe lines. He aims to be what in
common parlance is called a “level
headed” man. If wealth and honor
come to him by industry, persistence in
regular methods of advancement and
good citizenship he will accept them as
favors from fortune. But he will not
set his heart on such exaltations as if
his life’s happiness depended upon their
attainment. He will do the best he
can and accept the result with equa-
nimity. It were well if every individual
in the community were governed by
such characteristic motives.

As this is written, we have in mind
a gentleman who is an example of the
normal, steadfast traits referred to, as
distinguished from the spectacular
prodigy who accomplishes great things
that make the curious public stare in
amazement but is liable to shipwreck
on the rocks of adversity, or to in-
stant destruction by the explosive

world’s goods, or

force of his ill assorted mental com-
ponents. This reference is to a man
who belongs to a substantial class of
citizens, who early learned the value
of practical education, habits of indus-
try, frugality, economy and, above all,
good character. Thus beginning life
he followed a natural course of taking
hold of any legitimate occupation that
came in his way, pursuing it constant-
ly. Whenever a favorable opportunity
Was presented for advancement and
betterment of his
training, his inclination and his  prin-

conditions, his

cipie to make the best of his chances
were sufficient motives for progressive
ventures. FE. A. Stowe.

In the year following the close of
the civil war Cedar Rapids, Ia., was
mid-Western _ village,
often a two-fisted as well as a two-
gun community, where a very con-
siderable part of the population was

a struggling

of Scottish Presbyterian blood. They

wee pioneers who had fought their
way West and settled. Near Cedar
Rap ds of that day lived a farmer-

blacksmith by the name of William
Stewart, a good citizen, a hard worker.
Eliza Mills Stewart was his wife, and
to her was born on March 11, 1866, a
who was christened Robert
Wright Stewart.

As a boy Stewart worked on the
farm or in his father’s shop, he at-
tended the village school and in due
course entered Coe College at Cedar
Rapids. When Stewart entered Coe,
“Jim” Reed of Missouri was just leav-
ing it

boy,

to begin his own spectacular
career, first as an Iowa and subsequent-
Iv as a Missouri lawyer and Senator.
The two are still friends and in many
ways they are alike—domineering,
suave when occasion demands, positive
to the point of stubbornness, seldom,
‘f ever, compromising.

After his graduation from Coe Col-
lege in 1886 young Stewart decided to
be a lawyer and announced that he
was going to Yale. He was poor, but
that worried him not at all. With what
money his father could spare and what
he could make working in New Haven
he decided he could make the grade.
He did, and for a year after he was
graduated, in 1888, he worked as a law
clerk in New Haven. But all the time
the West was calling. The trouble
was he was too poor, he did not have
the railroad fare to go there, and he
worked on for a pittance in New
Haven.

A year passed. This was the early
00s. The territory of Dakota had been
sliced and admitted to the Union as
North and South Dakota. In a New
York newspaper Stewart read that a
place called Pierre, in the geographical
center of the State on the Missouri
River, was to be the capital of South
Dakota. A local wrangle had been in
progress for months over the site for
the capital. Stewart decided Pierre
would be a good place to make his start
in law.

Stewart wanted to start right then
for Pierre, but still did not have
enough money for the railroad ticket.
He had a gold watch, about the only
thing of money value he possessed at
the time. He visited an “uncle” and
managed to negotiate a loan of suffi-

cient size to pay for his ticket. He
bought one straight through, no stop-
over privilege. He did not even stop
at his old home in Cedar Rapids, which
would not have been much out of the
way. The moment he crossed the
Dakota line his career began.

At Huron a man boarded the train.
John Horner—of course, they called
him “Jack, and as “Jack Horner he
was one of the best known lawyers in
South Dakota—was_ the
Pullmans were the exception in South
Dakota in those days and Horner took
a seat alongside Stewart. They struck
up a conversation and when the train
arrived at Pierre, Stewart had a job in
Horner's office as clerk at $50 a month.

Not long thereafter Stewart became

 

passenger.

Horner's partner. Stewart went to
work before 8 o’clock and often before
7 and was busy as a hornet for the rest
of the day. Before many years had
elapsed he was Prosecuting Attorney
for Hughes county and after that for
two terms a state Senator.

About this time the storm clouds in-
volving the Spanish rule of Cuba were
gathering. The Maine went down and
the United States declared war.
Leonard Wood and Theodore Roose-
velt set about organizing the Rough
Riders, and Stewart, who could ride
a horse like a Sioux warrior and shoot
like a Buffalo
San Antonio.
a Major of the Rough Riders, but his

3ill, took the train for
He was commissioned

was the battalion that was held in re-
serve in Florida.

Stewart returned to Pierre, and the
Governor of South Dakota asked him
to undertake the organization and
training of a National Guard for the
State. Stewart accepted and was com-
missioned Colonel of the Fourth South
Dakota Infantry, the first military unit
of the State.
Colonel. For eighteen years Stewart
d rected the National Guav-d of South
Dakota. He would probably still be
the head of the organization had the
Standard Oil Company (this was be-
fore the dissolution decree) won a cer-
tain lawsuit that a quarter of a century

This is why they ca!l him

ago was pending before the Supreme
Court of South Dakota.

The Standard sent one of its prin-
cipal attorneys into South Dakota to
fight the action. He fought all right,
but he lost. Then, as the story goes,
somebody told somebody in the Stand-
ard organization that “there’s a fellow
out there in Pierre’ who could win the
The fellow was Stewart. Stewart
was asked if he thought it was possible
to have the case re-opened. He said
he would try. He did, and in the end
won the case, and that was the be-
ginning of Stewart the oil man.

The Standard of Indiana wired
Stewart to come to Chicago and he
was retained by the company. This
was in 1907. Eight years later he was
made general counsel for the corpora-
tion. Three years more went by and
he was elected Chairman of the Board
of Directors. From that moment he
was the dominating figure in the com-
pany.

The Standard, if what one hears in
Washington is true, needed a “boss”
about that time and in Stewart they
got one. He is autocratic, yet with

case.

it all he is approachable, loves a good

story, is a prize-fight fan, a golfer and
an enthusiastic supporter of aviation.
Right here it may be noted that he
uses the airplane to a greater extent
than any other “big business’? man in
the country.

The latest chapter in the busy life
of Stewart was begun the first of this
month when Stewart went to Wash-
ington to face the cross-examination
of Senator Walsh,
happened, with whom he had matched

an old friend, it so

wits when both were country lawyers
in South Dakota late in the last cen-
tury.
Walsh fired his questions at Stewart
with machine-gun rapidity and Stewart,
calm, took his time
He refused to be hurried.

smiling and
answering.
Walsh was trying to get information
about the Continental of Canada.
Stewart was on guard.

Walsh asked him how it was that
H. M. Blackmer, former Chairman of
the Board of the Midwest, got into
the frame of mind where he was will-
ing to follow his, Stewart’s, instruc-
tions.

Stewart smiled and, with a “bless
your heart, Senator,’ answered that if
anything like that ever happened it
was news to him.

Walsh remarked that somebody had
made money out of the Continental
deal.

| Phats a replied
but he added he was not one of those

cinch,” Stewart,
who did.

Walsh was trying to get Stewart to
with Blackmer,
guaranteed the

when he
Sinclair

admit that
O'Neil and
Continental deal he was taking a big
risk.

“Would you guarantee my contract
for $2,000,0002" asked Walsh.

“Why, bless your heart, just try me.
[ would guarantee you 100 per cent.,”
replied Stewart and everybody in the
room, except Walsh, joined the laugh-
ter that followed.

At the end of the hearing came the
two questions that Stewart refused to
answer. Just two simple questions—
the first was whether any one had
talked to him about the disposition of
the Continental bonds and the second
was whether he had ever discussed the
bonds with Harry Sinclair.

Stewart replied that personally he
had never received so much as a penny
nor had he in any way or manner been
involved in the disposition of the
Yet under the circumstances
he had to decline to answer even
though it might mean a sentence in
jail for as much as a year.

bonds.

The upshot is that for the first time
since the Continental trade was put
through Stewart sees the possibility
of a cell in the offing. Will he eventu-
ally change his mind and answer the
two crucial questions? Some of his
closest friends are authority for the
statement that, “jail or no jail,” Stewart
“will stand hitched to the end.’—L. G.
Speers in N. Y. Times.

—_~+-+__

Don’t think you can be low man on
the store force without anybody know-
ing it. Just about everybody will
know it, including the man to whom
you apply for a job when you lose
this one.

 

18

MICHIGAN TRADESMAN

February 29, 1928

 

DRY GOODS

Michigan Retail Dry Goods Association.
President—A. Kk. Frandsen, Hastings.

First Vice-President —J. H. Lourim,
Jackson.

Second Vice-President — F. H. Nissly,
Ypsilanti.

Secretary-Treasurer—D. W. Robinson,
Alma.

Manager—Jason E. Hammond, Lansing.

Programme For Dry Goods Conven-
tion in March.

Lansing, Feb. 283—We are pleased to
submit what we regard as the prac-
tically completed programme for our
convention, which will occur in Lan-
sing, Hotel Olds, March 13, 14 and
15. There is no certainty that Gov-
ernor Fred W. Green will be in the
city on the date his name appears on
this program, but one or two very
capable substitutes have already been
spoken for in case he is obliged to dis-
appoint us on account of duties else-
where.

In arranging this program one meet-
ing was held at the time of our group
meeting in Kalamazoo last November,
at which our President and several of
the members in that locality were
present. Later another program meet-
ing was held in Battle Creek, attended
by members from Benton Harbor,
Kalamazoo, Battle Creek Albion and
Ypsilanti.

A final meeting was held in Lansing
a couple of weeks ago and was par-
ticipated in by D. M. Christian, Owos-
so; Henry McCormack, Ithaca; D. W.
Robinson, Alma; J. H. Lourim, Jack-
son, and several Lansing merchants.
Their counsel has been followed in
every way possible, although we have
not been able to secure certain speak-
ers which were mentioned at these
meetings.

The booths for the merchandise ex-
position will probably all be occupied.
Some final arrangements are to be
made during this week and next for
certain persons.

An advertising booklet is being is-
sued and will be sent to our members
the week before the convention. This
will contain the portraits of our officers
and speakers at the convention, the
completed program and half and full
page advertisements for our exhibitors
and other manufacturers and jobbers.

We hope that our members will give
careful attention to these exhibitors
and advertisers and in this way help
them to feel that this co-operation with
us 1s worth while.

The Convention Sessions.
Tuesday, March 13.

9 a.m. Lobby and exposition hall,
Hotel Olds.

Registration of members, exhibitors
and guests.

Official opening of merchandise ex-
position.

Reception by officers, directors and
convention committee.

12:15 p. m. Luncheon.

President A. K. Frandsen, presiding.

Short address by J. H. Lourim,
Jackson, Vice-President of the As-
sociation.

1:30 p. m. Inspection of merchan-

dise booths by officers and directors.

3 p.m. Wisteria Room, third floor.

Call to order, official welcome and
address of welcome by Hon. Laird J.
Troyer, Mayor of Lansing.

Response and President’s address—
A. K. Frandsen, Hastings.

3:30 p. m. “What 1928 Holds for
te Retailer,’ Arthur H. Brayton, editor
Dry Goods Merchants Trade Journal.

4p.m. Discussion and collection of
questions for evening conference and
question box discussion.

4:30 to 6:30. Get acquainted with
exhibitors. guests and with each other.
(Members wear blue badges; guests
white and exhibitors red). Names on
badge name plates.

8 p. m. Experience meeting and
conference. Chairman. Arthur H.
3rayton, Des Moines, Iowa.

“Getting Credit Customers; Getting

Good Will and Getting the Cash,”
Frank Gordon, member of Association,
and President National Clothing Co.,
Battle Creek.

“Knowing Each Other and Working
Together,’ Theron M. Sawyer, Sec-
retary Merchants Association, Inc.,
Lansing.

Question box discussions.

Wednesday, March 14.

9 a.m. Inspection and purchase of
merchandise ball room and exposition
hall.

9:45 a.m. Call to order, President
A. K. Frandsen.

10 a. m. “Michigan’s Honest Ad-
vertising Law and Responsibility of
Newspapers,’ Lee H. Bierce, Secre-
tary Association of Commerce, Grand
Rapids.

10:45 a. m. Discussion by George
E. Martin, director of Association, and
Manager Gilmore Brothers, Benton
Harbor.

11-30 a. m.
dise booths.

12:15 p. m. Noon luncheon, jointly
with Lansing merchants. F. H. Nissly,
Ypsilanti, Vice-President of Associa-
tion, presiding.

“Meeting Chain Store Competition,
T. K. Kelly, President, T. K. Kelly
Sales System, Minneapolis.

1:30 p. m. Give glad hand to ex-
hibitors in exposition hall. Give at-
tention to houses which are patroniz-
ing your Association.

2:30 p.m. J. B. Sperry, Port Huron,
presiding.

“Direct Advertising as it Relates to
the Retailer,’ Louis A. LeClaire, Jr.,
President LeClaire-King Co., Inc.,
Davenport, Iowa.

W. J. McCauley, Assistant Adver-
tising Manager, J. L. Hudson Co., De-
troit.

4:30 p. m. Circulate around. Get
ready for the banquet. Tickets $2.50.

p. m. Annual banquet and style
show. Presiding, T. K. Kelly, Minne-
apolis, Minn.

Toastmaster, E. C. Nettles, General
Traffic Manager, Postum Cereal Co.,
Battle Creek.

Address, Hon. Fred W. Green, Gov-
ernor of Michigan.

Humorist, C. C. Bradner, Free Press,
Detroit.

Music, dancing and entertainment
until midnight.

Thursday, March 15.

9 a.m. Inspection of exhibits.

10 a.m. A. K. Frandsen presiding.

“Planning for Problems of 1928,”
Prof. Carl N. Schmalz, Department of
Business Research, University of
Michigan, Ann Arbor.

11 a. m. “Maintaining Good Will
With Your Banker,” Homer Guck,
Vice-President Union Trust Company,
Detroit.

12:30 p. m. Luncheon of members
and officers of Association.

Report of Manager.

Election of officers.

Report of Committee on .Resolu-
tions. Jason E. Hammond,
Mer. Mich. Retail Dry Goods Ass’n.

—_2++>___

Selling Without Price Knowledge.

Production in our country to-day
has attained such volume that selling
or merchandising is the most import-
ant factor in the business profession.
To accomplish better selling is to
make for better prosperity.

Stroll among merchan-

Selling does not cover the general
heading of merchandising as it should,
because the foundation of merchandis-
ing starts with the drafting table. Con-
sidering that we have to-day splendid
production measures, which are cap-
able of producing ample material for
all our requirements, then it behooves
us as retailers and wholesalers to de-
vise new ways of merchandising prod-
uct without depending upon price. Sell-
ing without price knowledge is the

story of educating salesmen, whether
selling in wholesale establishments or
retail, the benefits of the product they
sell—what the product will do for the
ultimate user—how the product has
produced a higher standard of living,
that is, if it is a product of some im-
portance and how a small unit sold in
the retail store—through better mer-
chandising—better salesmanship—can
be sold to the user, not on price but
on the quality of the product sold.

If we are to make the proper prog-
ress in holding prices on the right plane
we must educate those selling our
products in the knowledge of the prod-
ucts they are selling. So often repre-
sentatives are given a price book,
which gives them a thought that they
are book-keepers instead of salesmen
and the only actual knowledge they
have of the product is price.

With volume production on every
product countrywide, we are right at
a time when merchandising is the most
important subject that we could dis-
cuss, and the training of salesmen to
be better salesmen is the first step in
merchandising that will bring home to
the wholesaler and retailer better prices
for the product they distribute.

Examples of modern merchandising
achievements will be given, quoting
the improved methods used by some of
the world’s greatest merchandisers—in
the restaurant business, in the grocery
trade, in the entertainment or theatri-
cal trades, in the oil trade and in gen-
eral merchandising. C. W. Farrar.

—_——_2-2——————_
Spring Hats Are Varied.

Indications of Spring styles in mil-
linery, as seen in the early offerings
for the Southern resorts, have crys-
talized into modes that are now being
accepted in this market by the general
trade- Basic fabrics remain the same
as those of the resort lines, as do other
materials which, in previous seasons,
would have fallen into the category of
trimmings. This season, through
artistic manipulation, they have become
an integral part of the hat.

There is word from Paris that cello-
phane has already passed the crest of
its popularity in millinery, probably
due to its exploitation there in other
forms. This will not necessarily affect
American offerings, according to a
bulletin prepared for the Retail Mil-
linery Association of America by Mme.
Zayda Ben Yusuf, its fashion director.
The high luster of the material is of
considerable style value in combina-
tion with felt or dull-surface straws.

“Irregular brims continue to show
new intracacies,” the bulletin goes on.
“Both narrow and medium brims are
frequently wired. Brimless hats have
assumed new interest through novel
treatment. Ear tabs continue in popu-
larity. However, they have lost their
angularity, especially in the case of
flower toques. Both interesting and
new is the melon-shaped toque, which
is worked out in wide, high-luster straw
braid and other materials.

“There appears to be some consum-
er hesitation in accepting the nose
veil, the tiny net eye veil being more
readily taken up. So far these have
been exclusive offerings, but they hold
a hint of general popularity for this
Autumn.”

Large Stones Are Wanted.

So marked has the call for large
gems for jewelry uses become in this
market that anything under five carats
in the colored stones seems. small.
Some of the stones, especially sap-
phires, now used for rings and brace-
lets are so large that they would have
found places only in brooches a year
or two ago. The rubies sought most
for ring purposes by leading jewelers
range upward of three carats, while
the wanted emeralds run from five to
ten carats in size. Large sapphires.
some of them running up to twenty
carats, are also wanted, but the largest
are extremely scarce here. Most ac-
tive of all, however, is jade, which is
scarce and advancing steadily in the
primary markets. Large aquamarines
for brooches top the call for semi-
precious gems.

+. ____

Ensembles Fer Children Favored.

The ensemble idea is emphasized
this season as much by designers of
children’s and junior clothing as by
manufacturers of women’s dresses. The
usual style employs a long woolen
coat, with a bodice of silk set on a
pleated woolen skirt. Kasha is one of
the favored materials for the tailored
ensemble and flannels are also being
used. Three-piece ensembles are also
included in the current showings in
young Among
them are cape suits, the cape and skiri
beng of plain yarn and the sweater of
According to reports
to the United Infants’, Children’s and
Junior Wear League of America, the
ensembles are among the most suc-
cessful knitted offerings of several sea-
sons.

knitwear for ones.

a fancy weave.

——_—-e > —___
Extreme Fancies Are Avoided.

A marked reaction away from ex-
treme effects in patterns and colors
is noted in practically all men’s wear
lines for the Fall. Instead, the mills
are playing up neat effects, notably
modified herringbone and chevron de-
signs. In colors stress is placed on the
darker tones of blue, gray and brown.
In the blues and grays those of a
greenish cast are being featured to a
considerable extent. Oxfords are held
likely to continue their popularity. In
overcoatings the trend is still very un-
certain. Blues by virtue of their popu-
larity during the past season are well
regarded.

— ~+-.___
Sees Business Recovery Ahead.
While several unfavorable factors

are in evidence, there is no reason to
modify the expectation that general
business recovery will occur early this
year, according to the Franklin Statis-
tical Service. Gloomy reports concern-
ing unemployment and dull business,
poor earnings and depression levels for
various business indices, the organiza-
tion points out, come at the bottom of
a recession and are in a sense indica-
tions of future improvement. Cited
among the adverse elements is the
January setback in retail trade.

 

SHIRTS TO MEASURE
PAJAMAS
Samples on application

PHOENIX SHIRT CO.

39-43 Michigan, N.W., Grand Rapids

 

 

 

a

 

 

a

 

February 29, 1928

Truth About the Greatest War of All

ime.

Grandville, Feb. 283—The American
Magazine publishes in its last issue an
article entitled “The Greatest War of
all Time—Man Against the Insects.”

No truer statement was ever made,
and yet in this article, while the author
pictures the immensity of the subject
and holds that either man or insect
life will one day hold complete sway
over the world, not once does he get
down to the foundation rock of the
subject and explain why this great on-
slaught of insects has so increased
within the last twelvemonth, and why
it bids fair to exterminate the human
race.

Birds were made for a purpose and
one of those purposes was to devour
insect life in great numbers. Because
of the great flocks of birds the insects
were kept in abeyance and man knew
very little about them, much less of
their destructive tendencies until re-
cent years.

Living on a pioneer farm, where
abundant crops of various kinds were
raised year after year, not the least
among them the apple, never once
were we called upon to battle insects
until the notato beetle put in an appear-
ance, which seemed the one and only
bug the birds did not take to as a
food morsel. Well, we finally managed
that beetle with a spray of paris green
and continued farm: operations with
no further trouble.

Hosts of birds filled the woods and
fields, from the smallest wren to the
majestic buzzard and black crow. Not
until the English sparrow was import-
ed to eat worms from off the shade
trees of Brooklyn was there any sur-
plus of bird life.

These small chatterers multiplied
until they became a nuisance, to per-
mit the farmer to tell it, and so the
State Legislature took the matter in
hand and decreed the slaughter of the
sparrow, both by poison dope and the
gun.

From that hour on great rejoicing
was noticeable among the insects of
the country. In the slaying of the
sparrow boys and men managed to get
away with a lot of other birds, until
the fields and woods began to show
depletion in feathered inhabitants.
Slowly but surely insects began to
multiply until now the greatest army
ever assembled is as nothing in com-
parison.

What are we going to do about it?
Crops cannot grow with such an army
of bugs, beetles and aphis sapping the
lo from all vegetation. Last year was
the most unfortunate in history. so far
as armies of insects were concerned,
and the coming vear bids fair to outdo
that record 100 per cent.

Truly the greatest war of all time
is on and man proposes to fight this
ereat battle unaided by the army of
birds which have in former years been
so helpful in the cause. Proposals for
sprays, many of them of a poisonous
nature, are suggested by the writer in
the American Magazine.

What a senseless idea it is, that of
attempting to neutralize the insect war
on fruits and vegetables by the use of
poison sprays alone. Out there in the
wide expanse of our world are birds
of various species waiting and anxious
to come to the rescue, but their aid
seems not to be desired by the all
sufficient wiseacres of the schools and
colleges.

The only safety is poison sprays
that will kill these insects. Well, what
a heap of extra work is piled on the
shoulders of man by this decision. No
one of our great scholars and states-
men seem to know a thing about the
whys and wherefores of the bird en-
tity in the problem.

Why some may ask, if the birds are
such insect destroyers, have so many
new insects come to the front, and
why is it that new efforts are required
=) save crops from the destroyer!

MICHIGAN TRADESMAN

The answer is simple and undeniable.
Insects have increased in wonderful
numbers because the birds have de-
creased throughout the land. The why
of bird elimination is very plain. Man
has committed physical suicide by this
war on America’s birds. This war has
gone on until more than fifty per cent.
of feathered friends have gone out of
existence. This fact is known or, if
doubted, may be easily ascertained by
making a few investigations.

Every winter until the present one
sparrows have been in abundance on
the lawns, in the trees, among the
shrubbery of Grandville’s streets. This
winter now and then a lone sparrow
puts in an appearance. The war waged
against that bird has been very suc-
cessful and it is hoped the ones guilty
of its slaughter may feel the pricks of
an outraged conscience for a long time
to come.

Even the crow is silent this winter

when other winters his caw has been
in evidence throughout the land. I
suppose those who hate’ sparrows,
crows, bluejays and the like are at
present congratulating themselves over
the victory they have won in this fight
for bird extermination.
And now we have to face the millions
of new insects and old timers added to
pay for what we as a people have done
along this line of wild bird extermina-
tion. Is the prospect a pleasant one to
contemplate?

The American writer sounds the
alarm and hails the farmers to meet
the greatest war of all time. Why
should man meet these insect enemies
unaided by battallions of birds which
might have been here to form a wing
to the grand army of fighters for the
salvation of human life on earth?

The agricultural colleges have turned
a blind eye to the facts, wholly ignor-
ing the true situation, ignoring their
friends the birds, trusting man-invented
sprays to do the job of insect killing
which might have been so simplified
had they done their duty to the wild

 

 

birds of our land. Old Timer.
>>>
Hides, Pelts and Furs.
Green, NOo bo 17
Green NO. 2g 16
Cured, No. foo 18
Curced. NGO 2. 17
Calfskin, Green, No. 1 _.. 23
Caltskin, Green, No. 2 0. 21%
Calfskin, Cured, No. 1... 24
Cattskin, Cured. No. 20.0 20m
brorse, Noo © os 6.0U
Brorse. ING, 2202 5.00
Pelts.
awh ee 50@1.25
Speaclings ee 25@1.00
Tallow.
inne 07
ING 07
TNO 06
Unwashed,
Unwashed,
Wmwashed. fing 2.025050. @30
INO. 2 Darien es ee $15.00
No. ¥ Medium (0. 12.00
Noo D7 Smale 10.00
Skunk.
No. 2 al $2.00
No 2 oo a 1.50
Ne 1.00
No. 4 _ 50

 

 

—__+2-
Production Balances Consumption.
Commenting on the reported need of

still further curtailment of cotton goods

production, a leading authority says
that, in his judgment, no such neces-
sity exists. Production is just about
balancing consumption at present, he
said, but jobbers and other operators
are not buying in proportion to con-
sumption. The result, he added, will
be a shortage within the next few
months that will send buyers scurry-
ing for goods and bull the market. ‘Cur-
tailment of several types of colored
cottons, especially ginghams, cham-
brays and flannels, is quite marked,
the executive said. The cut in cham-
bray output, for example, is 27 per
cent. :

i9

 

 

List your
Summer Cottages for Sale or Rent

Cut-over Lands for Sale

With the
KENT REALTY COMPANY, Inc.

We have reliable agents in the principal cities of Mich-
igan, Ohio, Indiana and Illinois, where there is a growing
market for

MICHIGAN RECREATIONAL LANDS

We deal exclusively in this character of properties and
have the facilities for reaching the great mass of buyers
in the States mentioned.

References: Grand Rapids Savings Bank
The Old National Bank
Grand Rapids, Mich.

KENT REALTY CO, Inc.

915 Michigan Trust Bldg.,
Grand Rapids, Mich.

 

 

 

 

 

 

 

PROTECTING THE FUTURE

of Your Estate
IS AS IMPORTANT AS CREATING IT

  
      
 

      

 

      
 

     
  

AY
eer ebe
Reece’

& KS A Me z

Meer ava G
eae
2 peneese

x eee. I hii

   

GRAND RAPIDS TRUST CO.

Grand Rapids, Michigan

 

 

 

 

 

 

 

20

RETAIL GROCER

Retail Grocers and General Merchants

Association.
President—Orla Bailey, Lansing.
First Vice-President — Hans Johnson.

Muskegon.

Second Vice-President—A. J. Faunce,
Harbor Springs.

Secretary—Paul Gezon, Wyoming Park.
Treasurer—F. H. Albrecht, Detroit.
What Advertising For the Retail
Grocer?

Continuing discussion of letter re-
ferred to in last article:

“Third. Say that $25 per month is
spent in newspaper advertising, is it
natural to expect increased sales in the
month to pay for the outlay. If you
do not get returns, to warrant, what
is to be done?”

Question One, put by this man, was
how much should be invested—he said
“Spent,” an expression I do not ap-
prove of—in advertising if $30,000
sales are made annually. I told him
4 to 34 per cent., or $150 to $225 per
year. His suggestion of $25 per month
shows that the invests 1 per cent. on
sales, $300 per year. That is progres-
sive, yet as far as he should venture.

The question what to do about get-
ting results is difficult to handle. For,
of course, returns must come to pay
for any expenditure; but how long to
wait for them to show in advertising
is hard to say offhand. As stated, ad-
vertising is an investment in future
stability of a business. It is like plant,
machinery, fixtures in that respect—
a continuing investment which must
be kept up to bring returns. Nobody
would think of buying equipment,
using it for a month “to see if it pays,”
then removing it into a back room if
immediate value was not apparent in
increased sales; yet such is the test to
which advertising is constantly sub-
mitted.

Like other things, advertising must
be proven—tried; but it must be tried
with intelligence. Experience shows
that locals in a newspaper are best for
a beginning; and you will wisely be
guided by such experience for a start-
er. But locals require to be written
with as great care and thought as any
other announcement or statement you
would expect to be taken seriously by
the reader. This means the exercise
of discrimination and tact; for these
are charged by the word. Make four
words do the work of eight and six
answer for eighteen. This can be done
most happily once the system is under-
stood.

And get this thought: Straightfor-
ward, plainly-worded messages may be
taking hold well, yet you will get no
perceptible response for a time. People
must read your stuff several times be-
fore they are moved either to go to
your store or say anything about what
they have read. Persistence is there-
fore indispensable. If your offerings
are worthy and your advertising in
keeping therewith, you will not go far
before you sort of “feel” the response.

But from the start, take counsel.
Talk with newspaper men asking their
frank advice, help and opinion; and
do not get mad at them if what they
say tends to rub you on the raw a bit.
Work hard to get the right slant and
do not give up. Others have done and
are doing it; why not you? If you
persevere you will soon begin to hear

MICHIGAN TRADESMAN

people speak of what they read of your
store, and they will say it as a matter
of course. You must expect that, too,
because while your store is everything
to you, it is only an item in the lives
of your customers.

Be not only persistent but consis-
tent. Let your locals appear at stated
intervals in about the same location in
the paper and have them about the
same length. If you write as you talk,
what you write will accurately reflect
your personality. This will occur with-
out effort on*your part other than
simply to be yourself. Indeed, noth-
ing will so completly defeat your your
own purpose as to strive after any
effect, for then the machinery always
becomes visible and the result is
spoiled.

If, after extended trial, this system
does not bring results, try another. But
if you are wakeful, long before such a
failure is registered you and your news-
paper friends will have seen it coming
and planned to sidestep it. Be certain
of one thing: advertising pays and it
will pay you; so never get the idea
that “to quit” is among the “things to
be done.”

Question four: “Should advertising
always feature prices?”

No: depends on_ circumstances.
Definite offerings always should be
priced. Note that there is neither ef-
fort to make prices too low, nor any
apology for the figures asked. Merit
and character should be sketched in
few words; customers should be sold
on what they will get before they come
to order. Price is the proper clincher
of such advertisements.

Next question: “Is there any way to
check advertising?”

Experts devoted to this business ex-
clusively all their lives are still seek-
ing ways to check advertising definite-
ly. The best plans attain only fair
and partial results.

For the retailer the best thought I
can give is that there is no longer any
question in anybody’s mind that ad-
vertising pays. That remains true, re-
gardless of whether the advertiser un-
der question makes money out of his
advertising. For it has been shown
times enough to be convincing that
when an advertiser fails to get results,
his trouble is with his goods or his
service or his personality or some ele-
ment in the deal aside from advertis-
ing.

Therefore, the wise course for the
retailer is to ascertain, as near as pos-
sible, the best kind of advertising for
him to do, then modify his plans in
line with experience. But Jet him be
sure that advertising, in and of itself,
pays. It will pay him if other factors
in his business do not handicap it too
heavily.

The best practical check on it is, let
me say, in the “feel.” You will sense
that your returns are coming in by
enlivened business; and, as stated, it
may yet be some time before anybody
tells you that your advertising brought
her in. Paul Findlay.

—_22+.—____

Ignorance of the right way to do a
thing may be a perfect explanation
of why it was done wrong, but it is
not an excuse for the ignorance.

ener ee ee ee

A SIMPLE FRESH FOOD.....
AND HEALTH

Fleischmann’s Yeast is a simple fresh food that relieves
constipation, aids digestion, clears the skin and tones up
the whole system—gives buoyant health.

Recommend it to your customers—they will appreciate
the service. Then, too, Yeast-for-Health customers
come regularly to your store; give you an opportunity
to sell them all the groceries they need.

FLEISCHMANN’S YEAST
Service

 

  

February 29, 1928

 

 

 

 

 

Don’t Say Bread
— Say

HOLSUM

 

 

 

 

 

 

 

 

 

 

 

 

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

——,

Direct carload receivers of

UNIFRUIT BANANAS

SUNKIST -- FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

TS <a>acengpnenennt a

Always Sell

LILY WHITE FLOUR

“*The Flour the best cooks use.’’

Also our high quality specialties
Rowena Yes Ma’am Graham

Rowena Golden G. Meal

Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

Grand Rapids, Mich.

VALLEY CITY MILLING CO.

 

 

Rowena Pancake Flour
Rowena Buckwheat Compound

 

 

 

|

 

 

 

 

 

GRAND RAPIDS PAPER BOX Co.

Manufacturers of

SET UP and FOLDING PAPER BOXES

 

G R AN D

 

RAPID 8

I GAN

 

 

 

 

 

February 29, 1928

MICHIGAN TRADESMAN

21

 

MEAT DEALER

Meat Advertising and the Housewife.

A handbill on meats given out by a
certain retailer who specializes in low
prices for big business was handed to
us the other day by a housewife-buyer

 

who wanted to know whether the
prices and quality mentioned were
right. We read the handbill over very

carefully and were forced to admit that
some of the statements made were in-
accurate. It was possible for us to
reach this conclusion because we were
very familiar with the quality of meat
this market buys and had bought in
the instances referred to. Such care-
less things as calling Medium beef
Prime and mature lambs genuine
Spring were among the several things
we observed. This particular concern
renders a public service in the com-
munities in which the stores are lo-
cated, because it sells meat at a rea-
sonable gross margin of profit and the
meat handled is fairly high in quality
in most cases. There is no reason why
the operator of this business should be
so indifferent to facts as to improperly
describe what he The
chances are inaccurate statements do
not bring him increased trade, and they
certainly do not bring increased con-
satisfaction. People

has to séll.

fidence or who
promise more than they deliver seem to
have little understanding of practical
psychology. Ifa person is promised a
certain thing or a certain degree of
quality whether the price demand is
low or high there will be an automatic
unfavorable reaction if what is deliver-
ed is not as good as what was promis-
ed. There is sure to be harm done be-
cause of the attempt to give something
poorer, even though what is received
is a bargain. On the other hand, there
is great actual satisfaction in receiving
something better than was expected.
Any dealer who promises something
he does not intend to give invites dis-
satisfaction and criticism, and frequent-
ly loss of business.
ing things very bad for the person who
tells the truth about what he adver-
The quality of both look the
same on paper, and when one price is
a great deal lower than the other the

Besides, he is mak-

tises.

one quoting the higher price is apt to
be looked upon as asking unreasonable
profits, when, in reality, he may be
doing an honest, legitimate business.
Consumers who buy their food in shops
that advertise should take quality into
consideration before condemning those
who have always satisfied their quality
demands. Calling things by their

wrong names should be discouraged.
—_++ >. ___

Smoked Pork Loin.

The numerous ways in which pork
can be prepared adds materially to the
number of distinctly different dishes in
the home and, consequently, to» the
pleasure from its use. Fresh pork cuts
are always good whether eaten hot or
cold and the smoked products, such
as hams, ‘bacon, shoulders and tenders
or smoked butts are always appreciat-
ed. ‘Cured pork has its friends and
many prefer pork this way. A ham
placed in pickle for two or three days
or less and then roasted will give

those trying it for the first time a dis-
tinct surprise. The smoked pork loin,

though its use is rather universal, is
not used in quantities large enough to
make its friends as numerous as might
be. There is no need to tell our
friends about the qualities of the loin
of pork. Pork chops and roast pork
loins have been favorably known to
pork eaters as long as they have known
the taste of pork and they have never
grown tiresome. Because loins in a
fresh state are so popular it has seemed
to most dealers a travesty on good
methods of preparation to make them
ready for the cook in any other way.
But if the loin is so good in a fresh
state it surely must be just as good
when cured and smoked, providing, of
course, the work is well done. The
curing should be mild, which means
that the meat should be placed in a
mild solution of salt and pure water,
with a little saltpetre added, if thought
advisable. The saltpetre is not neces-
sary, and unless the one preparing the
meat uses good judgment in using it
the meat might be better if it is left
out. Saltpetre gives color to meat
under proper conditions. That is, the
meat will be somewhat red in color if
the saltpetre has had time to make its
action observable. Five to seven days
is plenty long enough for the meat to
remain in cure and there will be little
color due to saltpetre in
so short a time. If the meat is not red
inside don’t worry about it for it will
The smoking should

change in

be just as good.
be by means of what is known as a
cold and while done long
enough to give the meat a nice brown
and distinct flavor, not long enough
to darken the meat too much or give
it an intense smoky taste. The meat
may be cooked as a delicious ham or
smoked ‘butt is and should
prove very appetizing.
—_——_2+»—____
Eat “Home-Grown Food” at Banquet
Sandusky, Feb. 27—Approximately
1,000 residents of the thumb of Michi-
gan attended the first “Thumb Prod-
ucts Banquet’ here one night last
week and partook of food produced
almost entirely in the fertile fields of
the thumb.

smoke

cooked,

The menu included beans from
Snover, beef from Marlette, Port
Austin and Bad Axe; cabbage from

Decker, fish from the waters of Port
Huron, pork from Minden City, po-
tatoes from Port Sanilac, chicory from
Port Huron blended with coffee,
cherries and walnuts from Lexington,
butter from Deckerville, cream and
milk from Sandusky, pies from Snover
and Lexington apples, flour from Port
Hope, honey from Redman and eggs
from Roseburg.

Even the napkins and table cloths
came from a Port Huron paper com-
pany.

The banquet was given under aus-
pices of the thumb of Michigan As-
sociation. Harvey Campbell, of the
Detroit board of commerce, presided
as toastmaster. Preceding the dinner,
the board of the thumb of Michigan
association decided to send a caravan
advertising the thumb May 23, to Bay
City, Saginaw, Elint; Pontiac and
Detroit.

A report by John D. Martin, chair-
man of the association’s agricultural
committee, recommended the associa-
tion aid the farmers of the thumb in
obtaining lower taxes through build-
ing up the resort property along the
lake, improving means of transporta-

tion, developing local markets and
advertising.
——_>->____

Success crowns perseverance.

 

VINKEMULDER COMPANY
Grand Rapids, Michigan

Distributors Fresh Fruits and Vegetables

Now Offering: Cranberries, Bagas, Sweet Potatoes,

 

 

 

 

CANDY EGGS

“VinkeBrand” Mich. Onions, Oranges, Bananas, etc.
CHOCOLATE TOYS
COTTON TOYS

ASTER 2

Get Your order in NOW before the line

is broken.

EASTER SUNDAY APRIL 8

NATIONAL CANDY CO., Inc.

PUTNAM FACTORY

GRAND RAPIDS, MICHIGAN

 

 

 

 

Investment Bankers

GRAND RAPIDS

Grand Rapids National Bank Building
Phone 4212

Detroit

2056 Buhl
Bullding

Chicago

First National
Bank Building

Fenton Davis & Boyle

 

 

 

MR. STOWE Says: We are on the square.
So will you after you have used our Collection Service.

Only one small service charge. No extra commissions, Attorneys fees, List-
ing fees or any other extras.

References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or
this paper, or the Michigan Retail Dry Goods Association.

Merchants’ Creditors Association of U. S.

Suite 304 Ward Building, Battle Creek, Michigan

For your protection we are bonded by the Fidelity & Casualty Company of
New York City.

 

snentnee eee —

 

 

 

THE TOLEDO PLATE & WINDOW GLASS COMPANY
MIRRORS—ART GLASS—DRESSER TOPS AUTOMOBILE—SHOW CASE GLASS
All Kinds of Glass for Building Purposes

501-511 Ionia Avenue., S. W. Grand Rapids, Michigan

 

 

Og

 

Phone Automatie 4451

WHOLESALE FIELD

SEEDS

Distributors of PINE TREE Brand

ALFRED J. BROWN SEED COMPANY
25-29 Campau Ave., N. W.
GRAND Rapips, MIcHIGAN

 

 

 

re oe

 

 

 

 

 

 

 

 

22 MICHIGAN TRADESMAN February 29, 1928
HARDWARE nical product and required the services
Michigan Retail Hardware Association. ©! an expert salesman. While we were THE BEST THREE

President—-Herman Dignan, Owosso.
Vice-Pres.—Warren A. Slack, Bad Axe.
Secretary—A. J. Scott, Marine City.
Treasurer—Wiliam Moore, Detroit.

ARRANGEMENT AND DISPLAY.

What They Mean To the Modern
Hardware Store.*

You have already discussed in this
convention, several topics of vital im-
At the
opening session you studied “The New
Competition”. Later, “Merchandise and
Merchandising” was presented and this
was followed by “Business Control”.
All of these have been ably presented
and the value of them cannot be over-
emphasized. It is quite evident from
studying the Hardware Survey, pub-
lished by the National Association, that
conditions are different to-day from
what they were a decade ago and it
becomes more impressed upon us all
the time that the merchand’‘sing of
hardware has certain scientific princi-
ples which cannot be violated. Thus,
the more we know about our job and
the more we realize the competition
which exists in the struggle for the

portance to hardware dealers.

consumers dollar, the better hardware
merchants we will become.

It is also necessary that vou exer-
cise some degree of contro! over your
business. You have stud‘ed how this
can be done. A very eminent author-
ity, in predicting what 1928 will be,
that
trolled in

“The business that is con-
1928 greater
profit for the owner than the one that

says
will return a
is not’.

Each of you want to make a legiti-
mate return from your business opera-
tions and as the only means you have
of securing this revenue is from the
buying and selling of hardware. vou
are and should be, interested in learn-
ing ways of improving your efficiency.

It would seem that by selling more
hardware you shou'd make more mon-
ey. During the past few years this has
been the motto of a large number of
hardware retailers, as well as all types
of commercial men. Nearly evervone
believed that bigger sales and b‘gger
profits were synonomous terms. In
order to secure the bigger sales, mer-
chants added extra sales people to their
forces, sent out canvassers, and spent
huge sums of money for advertising.
They did everything they could to force
people to buy—just the thing which
they resent. Litt’e attention was given
to the improving of the re-arrangement
and display of the merchandise ins‘de
their stores.

Not only has this been an expensive
method of securing increased sales, but
in the majority of cases it has proven

unprofitable. I say this without any

thought of depreciating either sales
people or advertis'ng. Both are essen-
t'al and success is dependent upon

them, but they must be rightly used.

“Goods well displayed are half sold”
has been heard for years. As a rule,
believed this in
manner

merchants
ha ‘f-hearted

hardware
a rather and
thought that it posstblv might be true
for the grocer or the variety goods
dealer, but that hardware was a tech-

*Paner read at hardware convention at
Detroit by

Paul Mulliken, of Elgin, Il.

deluding ourselves with such concep-
tions, a well-known merchandiser made
sufficient profits to erect the tallest
building in New York City, by openly
displaying ali of his merchandise, in-
cluding a lot of hardware items. He
employed no salesmen nor did any ad-
vertising. This should be proof that
merchandise well displayed is more
than half sold.

During the past few years, consum-
ers buying habits have changed. The
tendency now is to buy and not to
be sold to. If we wish to retain our
places in the commercial word, we
must change our merchandising meth-
ods to conform to the buying habits
of those to whom we wish to supply.
We must so arrange our displays that
the consumers may see and select what

they want easily. More sales are being.

made through suggestion to-day than
ever before. Our stores can no longer
be merely storage places for merchan-
dise and long survive.

Merchandising becomes a_ science
when certain standards are set up. You
have already set up standards for man-
agement through Business Control. It
is just as essential to have standards
for disp'ay.

Practically all stores can be classified
under one of three groups. The first
of these are what we know as the “s’n-
gle stores” and include those from 16
to 25 feet in width. The next group
are known as, “a store and a _ half”
and include those from 25 to 33 feet
in width, and “double stores” are those
between 33 and 44 feet wide. The only
difference between the minimum and
maximum under each of these groups
will be in the width of the aisles. The
arrangement of the fixtures and the
general p'an of display is identical. Re-
gardless of the width of the store, the
method of planning the rearrangement
remains the same.

Because consumers to-day are more
concerned with the attractiveness of
the merchandise display than they are
with the quality of the merchandise it-
self, it is necessary to plan the arrange-
ment from the front door to the back
so that nothing will detract from the
appeal made to the public. This means
then, that a thoroughly planned store
starts from the front of the building
and doesn’t stop until the back door
is reached.

The store front is the first part of
your establishment which catches the
attention of your prospective customer,
and attractiveness, efficiency and econ-
omy should all be given consideration
in determining the type of a front
which would be best suited to your
own individual building and needs.

A few years ago, the National As-
sociation developed a plan for a store
front which could be used in buildings
varying in width from 20 to 40 feet.
It is known as the type “C” front,
which front provides for two s‘de win-
dows 30 inches deep and from 24 to 30
inches above the sidewalk level. In
the center is a third window which is
from 4 to 6 feet deep and from 7 to
20 feet wide, depending upon the width
of the building. The floor of the win-
dow is on'y 12 inches above the side-

 

AMSTERDAM BROOMS
Goldecbond

32404 ZEAE TAZLL)

AMSTERDAM BROOM COMPANY

41-55 Brookside Avenue, Amsterdam, N. Y.

 

NEW AND USED STORE FIXTURES

Show cases, wall cases, restaurant supplies, scales, cash registers, and
office furniture.

Grand Rapids Store Fixture Co.

7 N. IONIA AVE. N. FREEMAN, Mer.
Call 67143 or write

 

 

en  — ——————

 

 

BROWN & SEHLER

COMPANY

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats

 

GRAND RAPIDS, MICHIGAN

Michigan Hardware Co.

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

e

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

 

 

 

 

 

 

WE A
NOW COMPLETE
CARRY STOCK OF

 

HEATH & MILLIGAN DEPENDABLE PAINTS AND
VARNISHES

exrStevens&Co.

Founded 1837

 

 

GRAND RAPIDS 61-63 Commerce Ave., S.W. MICHIGAN

WHOLESALE HARDWARE

 

 

 

 

February 29, 1928

MICHIGAN TRADESMAN

23

 

walk. This window is recessed ap-
proximately 5 feet from the street
line and forms a lobby to which the
public may enter for a closer inspec-
tion of the merchandise displayed.

This type of a front permits the dis-
playing of the small merchandise,
which comprises the majority of hard-
ware dealers’ stock in either of the side
windows and allows for the use of the
large window for the larger items, such
as, ranges, refrigerators, washing ma-
chines, or 'arge mass displays of the
smaller items.

This type of front provides for two
entrances, the doors being on either
side of the large center wndow. The
door should not be less than 3% feet
in width and 7 feet in heighth.

For buildings between 20 and 40 feet
wide, this type of front is recom-
mended.

The attractiveness of a store front
is probably more dependant upon its
condition than up its construction. Too
many stores selling paint neglect to
keep their store fronts attractive by
applying some of the merchandise they
The value of a neat, attractive
front can scarcely be over-estimated.

Show windows shou'd be so planned
that they may be easily, quickly, fre-
and economically trimmed.

sell.

quently,
For that reason, windows for the dis-
plaving of small merchand'se should

not be over 30 inches deep. This per-

mits the making of a good display |

without using all of the merchandise
carried in stock. It is much easier for
the public to concentrate on a few
items well disp'ayed in a window than
it is upon a mass of merchandise care-
lessly placed, especially when that
mass consists of fifty or more different
types of merchandise. In the February
issue of Hardware Retailer, a series of
articles was started on, “How To Best
Use The Hardware Show Windows”.
This series, which will be accompanied
by illustrations on how to trim the
window, has been prepared by C. V.
Haecker, of the Frank Burke Hard-
ware Company of Waukegan, Illinois,
and we recommend that you fo'low this

The outlined are
trimmed practical:
been

windows
and are
Furthermore, all of them
used in the Burke Hardware Co. and
have produced results. May I suggest
the careful planning of the window
trims and the making of some type of
schedule in advance? This insures the
displaying of all merchandise at the
proper time and will also assure the
changing of the window displays reg-
ularly.

Artificial light in the windows should
be so placed that they do not shine
directly in the eyes of the public look-
ing at the displays but should be di-
rected upon the merchandise displayed.
The bonnet type of reflector is recom-
mended.

This discussion was intended to deal
primari‘y with the arrangement of the
interior of the store and we shall de-
vote the rest of the time to that part
of the entire plan, although no discus-
sion will be complete without consider-
ing the factors already outlined.

For practical purposes, we shall as-
sume that all stores have two side wal's
and in this outline, we shall assume

closely.
easily
have

that they are straight, not having any
offsets of any kind.

There is a sort of a tradition that
the fixtures on the right hand of the
store as you enter, should be used for
the storing and display of tools, build-
ers and general shelf hardware. This
has been based on the assumption that
nore people are right eyed and right
handed, and whle that may be true,
the fact remains that the hanging of
the door has more to do with the prom-
inance of one side of the store over
the other than does the natural inc ’‘ina-
tion of people to look one way or the
other. Whenever possible, an entrance
door should be right handed. This will
tend to counteract any tendencies that
people may have to look to the right
and will make the left side of the store
just as valuable as the right side, wh’ch
is as it should be.

Yet, if a'l conditions were normal, I
would suggest the using of the right
side of the store for tools and builders
and general hardware, because that is
the more universal practice among
hardware men everywhere and you
know how the public have approved
the similarit‘es of store layouts of chain
systems by their continued and increas-
ed patronage of them.

Before entering into details of the
discussion, let us set up one standard
that we should endeavor to follow in
making the rearrangement of any store.
This chart shows a plan for a room
20 x 86 feet inside. Prior to the chang-
ing of this store to the present plan,
this merchant had his fixtures arranged
just as they are to be found to-day in
a great many stores; that is, a cus-
tomer ais’e down the center and coun-
ters and show cases lined up on either
side in front of the sehlving against
the walls. Under those conditions, we
find by measuring, that there was ap-
proximately 135 lineal feet of display
open to the customer when he came in-
to the store; that is, there was 135 feet
of what we want to call
frontage.”

“customer

Now, if we are going to increase
sales through suggestion and are going
to so arrange our merchandise that
more people will see what we have to
sel', it is evident that we must increase
the amount of display that the cus-
tomer can approach. Bear in mind,
that in this store, which is 20 feet wide
and 86 feet deep, we had approximately
135 feet of customer frontage. We
shall see what happens to that after
we have changed arrangement of the
fixtures.

In this store as it was, and as a
great many are to-day, it was not pos-
sible for the purchaser to examine
the merchandise in the tool case. This
may account for some of the decrease
in the sale of tools that has occurred
over the past few years, even though
tools are universally recognized as a
hardware store item.

If we shall plan for the disp‘aying
of tools such as hammers, hatchets,
saws, planes, squares, levels, braces,
and breast drills in the front of the
store on the right hand side, let us
suggest an open case for these with
brackets on which the merchandise
may be hung. This case should be
18 or 20 inches deep above the base

and 24 or 30 inches deep below. It
should not exceed over 7% feet high
and the merchandise should not be be-
hind sliding giass doors. This is a
conclusion which has just recently been
reached. Many instances can be g'ven
of dealers who have removed the
sliding glass doors from in front of
their tool display and have immediately
noted an increase in sales.

An 8 foot section ordinarily provides
sufficient room for the displaying of!
large tools. Immediately
that, we recommend the use of cabi-
nets the same size as the tool section
but on which are hung panel doors.
Onto these doors are sampled the
smaller tools; first, carpenters, then
mechanics, and then builders and gen-
eral hardware. The number of doors
necessarily depends upon the size of
the stock carried but it is usually safe
to assume that there should be between!
two or three times as many lineal feet
of panel door sections as is required
of open sections for tools. The mer-
chandise on the panel doors is in the
open—not behind glass. Merchandise
sampled on the door is properly lac-
quered before mounting and if this is
correctly done, the sample will remain
in as good condition as though it were
behind glass. '

Panels may be constructed of either
wall board or veneer board, the latter
is preferable, and in either case should

fo ‘lowing

be covered with orange paint or felt.
The same back ground should be used
in the open tool case.

The doors in the base section should
be used for the displaying of the larger
items of merchandise of the lines dis-
played on the doors of the upper sec-
tion. On all panel door displays, the
stock is carried in the rear of the
door front opposite that from which
the disp'ay is made.

At the rear of this wall we ordinarily
find the bolt rack. While individual
tastes differ, we have found from ob-
servation, that the open bolt bin gives
the most satisfaction.

On the left hand s‘de of the store is
found the display most appealing to
the ladies. All of the shelving on this
side is open shelving. The sporting
goods, if carried, can we'l be displayed
in the first section, then followed by
fancy kitchen

wares, aluminum and

enamel ware, and tin ware,

Paints and varnishes are shown to

the rear of the kitchen wares on this
plan. Some dealers prefer to have
their display of paints in the front of
the store. It doesn’t seem that a cant
of paint should in itself possess a sales
appeal equal to that of a piece of alum-
inum ware, yet dealers find that paint
sales are increased almost in direct pro-
portion to the prominence with which
they display it. No definite rule can
be set up which would say paint should
precede house furnishings or follow
them.

The shelving on the left hand side
of the store should be the same heighth
as that on the right hand. Both base
and upper cabinets should be open
shelv'ng and the depth should corre-
spond to the cabinets on the right hand
s‘de of the store. In extremely crowd-
ed stores, provision may be made for

(Continued on page 31)

TER MOLEN & HART

SALAMANDERS for
CONTRACTORS
Successors to
Foster Stevens Tin Shop,
59 Commerce Ave.

GRAND RAPIDS, MICHIGAN

J. CLAUDE YOUDAN
ATTORNEY AND COUNSELOR
Special attention given creditors proceed-
ings, compositions, receiverships, bank-
ruptey and corporate matters.
Business Address:

433 Kelsey Office Building,
GRAND RAPIDS, MICHIGAN

 

Exrert Chemical Service

Products Analyzed and Duplicated

Process Developed and Improved
Consultation and Research

The Industrial Laboratories, Inc.
127 Commerce Ave. Phone 65497
Grand Rapids, Mich.

 

 

 

Ship By
Associated Truck

GRAND RAPIDS, LANSING and
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Every Load Insured.

Phone 55505

 

 

 

 

BIXBY

OFFICE SUPPLY COMPANY
GRAND RAPIDS, MICHIGAN

 

 

 

 

       

A= SS QUALITY
SKS and COOKIES
Grand Rapids, Mich.

 

Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising

209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN

 

 

A delicious, more

nourishing toast-
baked from fresh

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Mich!gan Tea Rusk Go.

Holland, Michigan

puch

TEA

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AHEKMAN MASTERPIECE

 

 

   

24

HOTEL DEPARTMENT

Why Interstate Commerce Commis-
sion Should Be Abolished.

Los Angeles, Feb. 24—I am very
glad that President Coolidge took a
fall out of Congressional lobbyists, in
one of his recent addresses. The “third
house” of Congress always begins its
sessions a few days before the regular
body, in order to have the skids prop-
erly greased, and the membership is by
no means limited, in this body of per-
nicious and brazen element. If, as is
claimed by most congressmen I have
conversed with on the subject, they
are absolutely without influence upon
legislative affairs, why does not Con-
gress take some action to force these
lobbyists into the open and not allow
this much talked of stigma to rest
against ‘them. There must be some
fire accompanying this smoke or the
Nation’s chief executive would not
have felt called upon to decry it. It is
quite likely that the majority of con-
gressmen do not know all about the
lobbyists and their influences. Unless
some investigation is started, as sug-
gested by President Coolidge, nothing
will be done, the people will continue
to talk about it, but Congress will con-
tinue in ignorance concerning some-
thing which amounts almost to a scan-
dal. However these lobbyists have the
right of all American citizens to pre-
sent their side of any important meas-
ure to Congress. That is a right which
legally, cannot be taken away from any
citizen of the United States, but what
the President took exception to was
the alleged statement of one of this
e.ement who, when a certain important
measure was being considered, said
that he represented interests involving
billions, who did not propose to allow
a particular measure to pass Congress
unless it was radically changed. For
this, one of many reasons, they should
be forced into the light, that it may be
shown whom they represent when they
propose or oppose any particular legis-
lation. hey can, and should be com-
pelled to pursue an open and above-
board course in their efforts, the same
as the ordinary citizen, or organiza-
tion. A law should be passed which
will require all paid lobbyists to regis-
ter at the Capitol, with such other in-
formation as to their intentions as may
be considered informative. Such laws
are already in force in Massachusetts
and Wisconsin, governing these lobby-
ists in their several state legislatures.
The names of all persons emploved as
legislative counsel or agents are en-
tered upon dockets, together with the
names of their employers, the names,
residences and occupations of such em-
ployes, together with dates of employ-
ment. agreements entered into, and the
subjects of legislation upo7 which they
are engaged, with the titles and num-
bers of bills. Wisconsin goes some-
what further than Massachusetts, in
that legislative agents or counsel en-
rolled upon these dockets must file,
under oath, not more than thirty days
after the close of any particular ses-
sion, complete detailed statements of
expenditures incurred on such work.
In both states penalties are provided in

 

such laws, if their provisions are
violated. This country is entitled to
know what influences are making

themselves felt in Congress, and why.
The public has that right, and if there
is objection to an increase in the num-
ber of laws, Congress is, in reality, a
law unto itself, and can provide rules,
accompanied by penalties, which will
answer the same purpose, and by so
doing can safely follow the lead of the
two states mentioned. The lobbyists
‘n the halls of Congress must be forced
into the open, that their plans mav be
judged on the basis of their merits, as
is that of the ordinary citizen who de-
sires recognition from the major legis-
lative body.

Uncle Sam wants the Volstead de-

MICHIGAN TRADESMAN

partment to have alcohol so doped that
it will have a terrible taste, and yet, at
the same time, not be dangerous to the
user. If Uncle Sam could taste of
some of the products passed off nowa-
days as pre-war beverages, he would
very easily understand why it would
not work out in practice. No one ever
claimed, even in the days of “King
William” and “Three Feather,” that
the stuff tasted good. It was the
afterglow which furnished the appeal.
However, a scheme like this would be
infinitely preferable to poisoning free-
born American citizens and their as-
sociates.

 

The death is announced of Henry F.
Bechman, Battle Creek, Vice-Presi-
dent of the Duplex Printing Press Co.,
of that city. I mention it here for the
reason that Mr. Bechman was an ac-
quaintance of forty years’ standing and
for a quarter of a century has been in-
timately identified with Battle Creek
industries and civic affairs. Forty
years ago, when I was representing
Barnhart Bros. & Spindler, type found-
ers, of Chicago, Henry Bechman was
superintendent in the machinery de-
partment of Schneidewend & Lee, elec-
trotypers and manufacturers of print-
ers’ perquisites. The latter firm was
later on merged with a new corpora-
tion, the Challenge Machinery Co., at
that time of Chicago. Mr. Bechman
went to Battle Creek many years ago
and associated himself with the Cox
press manufacturing company, the in-
ventors of the first rotary newspaper
machine to print direct from type, in-
stead of stereotyped forms, afterwards
developing more efficient stereotype
presses than had been previously used,
resulting in building up one of Battle
Creek’s most important industries.

The announcement of the closing of
one of the oldest Massachusetts
academies for want of patronage and
the reasons given for same by mem-
bers of the faculty are interesting in a
general way. For instance, the par-
ticular college I mention has made it
a rigid rule not to admit anyone not
mentally equipped to take up its cur-
riculum understandingly. Then all
students were under surveillance at
most times to ascertain if they were
absorbing properly what was offered
in educational features. And here is
one of the reports which has been made
public: Out of every hundred appli-
cants fo rentrance to’ the college twenty
were refused because of apparent un-
fitness to take up collegiate work; fifty,
after due observation, were dismissed
because they were cheating their par-
ents or guardians, using the college as
a vehicle for pleasure and not for im-
provement. Further observation de-
veloped the fact that pupils dismissed
were taken in by much exploited in-
stitutions of leagping, utterly without
regard as to their adaptability to the
work at hand, to be afterwards thrown
upon the world as barnacles upon so-
ciety. This condition was touched up-
on at a noonday luncheon of the Ro-
tary Club, at which I happened to be
in attendance, the other day. One
large metal worker, a large employer
of labor, had this to say:

“It is claimed that in Los Angeles
there are 100,000 individuals out of
work. and that a very large percentage
are of a class who are highly educated,
many from colleges of high repute.
From experience I have learned that
the college bred individual is not adapt-
ed to the ordinary walks of a business
career. I believe I am not prejudiced
against them, but I am a close obsery-
€r Of my own employes and I find the
average college product is not enthus-
lastic or practical. He is inclined to

a feeling of superiority, has a better
way of handling affairs than his super-
lors, and is a time destroyer rather
than a wage earner.”

The gentleman further explained that
certain mannerisms acquired in colleg-

  

February 29, 1928

 

 

 

a,

CODY HOTEL

GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.

| CAFETERIA IN CONNECTION

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.50 up.

E. S. RICHARDSON, Proprietor

 

Henry Smith
FLORALCo, Inc.

52 Monroe Avenue
GRAND RAPIDS

Phone 9-3281

 

 

 

 

Warm Friend Tavern
Holland, Mich.

140 comfortable and clean rooms.
Popular Dutch Grill with reasonable
prices. Always a room for the Com-
mercial traveler.

E. L. LELAND, Mgr.

 

 

WESTERN HOTEL

1] BIG RAPIDS, MICH.

Hot and cold running water in ali
rooms. Several rooms with bath. All
rooms well heated and well venti.
lated. A good place to stop. Amer.
ican plan. Rates reasonabie.

WILL F. JENKINS, Manager

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.
turopean $1.50 and up per Day.

RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
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Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
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HOTEL OLDS

LANSING
300 Rooms 300 Baths

Absolutely Fireproof

Moderate Rates
Under the Direction of the
Continental-Leland Corp.

GrorGeE L. CrocKER,
Manager.

 

 

 

“We are always mindful of
our responsibility to the pub-

lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms <i 400 Baths

RATES
$2.50 and up per day.

 

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop

 

 

 

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD-
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

 

 

 

HOTEL FAIRBAIRN

Columbia at John R. Sts. Detroit
200 Rooms with Lavatory $1.50, $1.75, $2.00
100 Rooms with Lavatory and Toilet $2.25
100 Rooms with Private Bath $2.50, $3.00
Rates by the Week or Month
“A HOME AWAY FROM HOMB”

 

 

Columbia Hotel
KALAMAZOO

Good Place To Tie To

Four Flags Hotel
Niles, Michigan
80 Rooms—50 Baths
30 Rooms with Private Toilets
TERENCE M. CONNELL, Mgr.

 

 

 

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon «fe Michigan

HOTEL GARY

GARY, IND. Holden operated
400 Rooms from $2. Everything
modern. One of the best hotels in
Indiana. Stop over night with us
en route to Chicago. You will like
it. Cc. L. HOLDEN.

 

 

 

 

 

» Mgr.

 

 

 

 

 

 

¥
ei
x
i

 

  

February 29, 1928

MICHIGAN TRADESMAN

25

 

iate work were not compatible with
success in the business world and were
a handicap in the fight for supremacy.
In explanation, he was good enough to
state. however, that for the professions,
that type of education was more es-
sential and adaptable. I think, how-
ever, we may go far beyond this rea-
soning, where we will discover that
one of the principal reasons for failure
in the world’s struggle is due largely
to home environment prior to taking
up college work. It is the old story
of the struggles of the parents to gain
a place in world wark and a desire to
discover a shorter route to success for
their offspring. It cannot be accomp-
lished, as a rule. Nothing like the
rough and ready seasoning will prove
up in the final analysis.

 

If Dempsey isn’t going to fight any
more and all the other candidates are
considered merely as set-ups for Tun-
ney, why not let Tunney have his way
and give all his attention to ‘his golf
game? There isn’t any reason why a
flock of Americans should pay fancy
prices to watch a couple of athletes
play tag.

The large increase of automobile
accidents seems to me to be due to
lack of etiquette on the part of in-
telligent people who ought to know
better. A man may be a gentleman at
home and a cad on the ‘highway. He
may be persuasive and. “you first,
Gaston,” in his business affairs, but
iam in ahead regardless of all contend-
ers at an intersection. When the
throttle tickles him ‘he is a honking,
screeching maniac that steals and kills.
The steering wheel offers complexes
tor the psychologist to study. Even
some alienists might here find a fruit-
ful field for research. One thing is
apparent—the public highway will not
be safe for democracy until motorists
tearn better manners. ‘One cannot
safely be a gentleman at home and
hog on the public thoroughfares.

Out here in California billboards,
along the highway, are not looked upon
with especial favor. This blatant and
highly colored method of appealing to
the public for patronage, once the ex-
clusive offering of the circus or state
fair, has been much overdone, accord-
ing to the notion of some people, and
legislation discouraging the use of
same has been adopted. While the bill
board may be a thing of beauty from
the standpoint of the advertiser and,
possibly, the bill poster. the traveling
public who desire to see the scenery
enroute are not’ greatly in favor of
them. But advertisers must advertise
and the public like to read the an-
nouncemeuts in a way. consequently it
has devolved upon California to uplift
this industry, with the result that in-
stead of the unsightly billboards, their
mission is being perpetuated with ar-
tistic monuments and sculpture. In
manv conspicuous places in Los
Angeles, and scattered along the roads
leading to the city, are scores of new
advertising landmarks, beautifully con-
ceived from an artistic standpoint and
strikingly well executed. They have
all the appearance of genuine granite,
marble and bronze; but, of course, they
are made mostly of cement, concrete
and waterproof plaster, coated with
metallic substances. Theaters and
dance palaces, gas stations, restaurants
and even the motion picture houses are
artistically exploited by these seeming-
lv expensive pieces of sculpture, which,
in most cases, stand out conspicuously
atop a massive base of concrete, worn
and polished smooth and coated to rep-
resent natural rock. One notable ad-
vertisement. directing those who read
to the “Rubiat’ ball room. is repre-
centative of Omar Khayyam, and
Darcian cculpture. Atop a base seven
feet high. stands a shade tree, beneath
which sits a poet and his ideal, with
the conventional iug of wine and loaf
of bread. “A jug of wine, a loaf of

bread—and thou” at once recurs to the
spectator, whereupon he reads of the
beauties of the Persian palace, which
he may reach by continuing straight
ahead. A film theater has caused to
be erected in various conspicuous lo-
cat ons an Egyptian sedan, which rests
upon what appears to be an onyx slab,
and in which sits an Egyptian dog. At
the top of the drapes of the palanquin,
the ornamental uprights are carved
with lotus flowers and are supposed
to represent ivory. Still another is the
sacred elephant of India blanketed with
rich tapestries and ridden by a turbaned
youth. If one must go outside the
journalistic channels to advertise, why
not do it artistically by such methods
as these?

 

Even the staid old United States
Senate, which never conceives an idea
of any kind, according to tradition,
seems to have discovered that the rate
regulating practices of the Interstate
Commerce Commission are not only
destroying all vestige of competition
between rail carriers, but are working
a hardship on different sections of the
country as well. Hence they have
adopted resolutions asking the Com-
mission why they “place an embargo
upon the products of certain states in
favor of the products of certain other
states to certain markets,’ and asks
the Commission to cite its power to
make decisions on that ground. It has
been a matter of common knowledge
for many years that the commerce
body referred to had usurped a lot of
authority, which it was never intended
by Congress it should possess, and
that its rulings have, perhaps seeming-
ly or perhaps by coincidence, been uni-
formly in favor of the transportation
company and against the shipper, the
individual supposed to be protected by
the enactment of the commerce act.
The war and the pusilanimous McAdoo
(Wilson’s King of Spades) gave the
Director General Pooh Bah, supreme
authority over everything in the trans-
portation line. He also began encroach-
ing upon the rights of the states. Once
begun, subjugation was soon complet-
ed. The Interstate Commerce Com
mission automatically became a clear-
ing house for railroad interests, and
when they couldn’t find a written law
to apply to any particular case an “un-
written” one was promulgated to fit
the exigencies of the case, resulting in
the loss of all semblance of authority
by the states in regulation of transpor-
tation activities and charges. The
United States Senate has, seemingly,
just discovered what has been known
by shippers ever since the war, and
upon which proposition our own At-
torney General Potter took a firm stand
several years ago when he was serving
as State Railroad Commissioner. The
Interstate Commerce Commission ‘has
outlived its usefulness, even if it ever
had such a sphere. We used to hear
a lot about the small shipper which
this Commission was to protect. About
the first thing they accomplished, was
the annihilation of the little fellow,
which should have been their “cue”
for exiting from the stage. But No!
They must needs regulate something.
Once having stirred up the animals,
among their regular “daily dozen”
comes interference with everything ex-
cept religious matters, and if I am not
mistaken they go so far in that line
as to regulate strawberry festivals and
the portions of berries to be served
thereat. It is a matter of exact fact
that they do regulate the size of por-
tions upon dining cars. And now that
the Dear Old Senate has made this
discovery, the child mavy-have been
born who will live long enough to see
them do something about the matter.
What it ought really to become is a
campaign issue in the presidential
election. Or some live congressman
might become famous over night by
proposing the abolition of the Com-
mission. He must be live enough to
fight against great odds and his ac-

tions will be retarded by the fellows
who have fallen into the notion that
it “cannot be done.” but it can be and
some day some enterprising member of
the lower house—a tenderfoot prob-
ably—will do that very thing, become
famous, and the other fellows. will
wonder why they didn’t think of it.
Volsteadism may and may not become
a paramount issue in the activities of
our Congress, but the regulation of
commerce is vital to us all, so instead
of whining about the former, why not
make an effort to save the country
from the blight of an oligarchy, the
influence of which affects us all—the
shipper, the farmer, the consumer and
the traveler?

 

Ward B. James, manager of Hotel
Tuller, Detroit, is the newly-elected
President of the Detroit Hotel Associa-
tion, with Preston D. Norton, as Vice-
President. Both are live wires who
will do their utmost té accomplish
something besides oratorical feats.

Frank S. Verbeck.

——_>-~____
Senate and Third Term Foolishness.

Grandville, Feb. 28—Our U. S. Sen-
ate has passed a resolution intimating
that another nomination of Coolidge
would be “unwise, unpatriotic and
fraught with peril to our free institu-
tions.”

Could anything be more idiotic? Is
it not surprising that a great assembly
of high public officials can be found
so lacking in common horse sense as
to make such a break? Every senator
who voted for that resolution should
be remanded to private life at the next
election.

This third term bugaboo is the veri-
est nonsense. If the people of the
United States desire to continue a man
in the pres dential chair for one to a
dozen terms that is their lookout and
not the business of anybody else. This
is supposed to be a free country. There
is no constitutional ban on electing a
man to the presidency as many times
as the people see fit.

What harm could possibly come to
our free institutions by the election of
a man three times in succession to the
presidency? Waul some of these sapient
senators please enlighten us? All of
the talk about third termism is abso-

lute bosh. The people themselves
should be the arbiters and not con-
gress.

Some of the doings of Congress are
weak and silly to the last degree. This
third term bugaboo has been brought
up from time to time sincé Grant was
President. Although another term for
Coolidge would not be a third term,
nobody but an imbecile believes that,
yet even were it so there would be no
call to make such a silly ado over it.

Hlow about U. S. senators? We
elect them term after term and the
Government at Washington still stands.
If it is the proper thing to deny a
president three terms, why does not
the same law affect senators and repre-
sentatives? It should of course.

If the people of this Republic can-
not be trusted with the matter of de-
ciding on how many times they want
a man for president, why trust them
with any legislation at all? Why not
let the wiseacres of the Senate decide
who shall and who shall not be our
lawmakers at Washington?

The surprising thing about the re-
cent foolishness at Washington is that
a body of public servants so large as
our Senate could be found so absolute-
lv lacking in common sense as to pass
such a resolution.

A band of small boys playing at
government might perhaps be expected
to do something of the kind, but full
grown men capable of forming a gov-
ernmental body like our U. S. Senate
to do such a thing is confounding.

Senseless idiocy could go no farther.
What will the outcome be? Will there
be a submission of this much talked
about third term question to the peo-
ple at the ballot box? If so the Ameri-

can citizen will know how to dispose of
it once and forever.

One might consider in time of war
how necessary it might be to secure
the re-election of a president for the
third time. There is no necromancy
in numbers. Even a fourth term, pro-
viding the people say so, would not
crack the Constitution or endanger the
liberties of the citizen. Where these
august senators got their fears does
not appear.

There must certainly be
closely concerning the welfare of our
people which should concern these
senaters without spending nearly a
week’s time bloviating about the
dangers of Cal. Coolidge being elected
another term to the presidency.

It is not likely that Cal. refused to
tun again simply that he might be
coaxed into accepting another nomina-
tion, with the wicked intent down deep
in his heart to abolish the Constitution
and make wreck of American liberty
should he again be chosen by the peo-
ple to the presidency.

The action of the present Senate
leads one to imagine this was the case,
however. Might it not be well enough
to let this question of succession to the
presidency be left to the people to de-
cide, while the present Congress gets
down to brass tacks and repeals some
of its unrighteous tax laws, more es-
pecially the late increase in postage on
newspapers and postal cards. The raise
in postage rates failed of its object to
increase postal revenues. There is
nothing nearer to the humblest citizen
than the postal expenses. Give them
back the old rates and let this third
term nonsense go to the scrap heap.

Boards of supervisors have been
known to make some foolish moves on
the chessboard of lawmaking, but we
have yet to find such a board that has
fallen quite so low in the scale of in-
telligence as has the U. S. Senate in its
latest stab at the people’c interests.

The Government of the United
States has existed for a hundred and
fifty vears without realizing the danger
it has been in from the election of a
president for the third time. It re-
mained for our present Senate to make
ths frightful discovery and expose the
danger to the Nation by resolution.

Plainly this act of our upper house of
Congress has been an eye-opener which
will resound down the aisles of time.
It is a wonder the discovery of
National danger has been so long in
embryo.

The taking from the people the right
to say how many times may
choose one man for president would be
an act of despotism such as has not yet
been injected into the political field
even though a century and a half has
passed since the foundations of the
Government.

We may well have fears of what a
Senate mav do which passed such a
resolution as that of a few days ago.
The people should ever be on their
guard. Old Timer.

matters

this

they

 

 

 

 

HOTEL BROWNING

150 Fireproof Rooms

GRAND RAPIDS, Cor. Sheldon & Oakes

Facing Union Depot: Three Blocks Away.

 

 

OB ze

DRUGS

Michigan Board of Pharmacy.
President—James E. Way, Jackson.
Vice-President—J. C. Dykema, Grand

Rapids.
Director—H. H. Hoffman, Lansing.
Coming Sessions—Grand Rapids, March
mm, 2. and 2. ee ae
Michigan State Pharmaceutical
Association.
President—J. Howard Hurd, Flint.
Vice-President—J. M. Ciechanowski,
Detroit.
Secretary—R. A. Turrell, Croswell.
Treasurer—L. V. Middleton, Grand
Rapids.

Shortage on Exempt Preparations.

Druggists often find a shortage in
the stock of exempt preparations, and
have no safeguard.

The main cause and about the only
cause is failure to record sales.

This happens also as to other mer-
chandise sold on credit. If a sale is
not recorded, there is no way to ac-
count for the missing exempt prepara-
tions.

The two most misleading words in
the Harrison narcotic law are “exempt
preparations” and “untaxed narcotic
preparations and remedies.”’ Both de-
ceive and confuse.

“Exempt” is defined by Webster as
“excepted from the operation or bur-
den of some law;” to “except or ex-
cuse from the operation of a law.”

In the Harrison law it is interpreted
oppositely.

We would suggest substituting “rec-
ord preparations” for “exempt prepara-
tions.” And we offer the foilowing
suggestion to correct the shortage evil.

Place all exempt preparations, such

as camphorated tincture of opium
(paregoric), syrup of sedatol, pruni
codeine, cocillana, cheracol, codeine

cough sedative, elixir terpin hydrate
and heroin, etc., in a separate case. The
law does not require this class of
preparations to be kept under lock and
key. Install at the top of the case a
red electric light adjusted by a switch,
so that when the case is opened the
red globe lights up. This will mean
something to the person making the
sale, and when he finds an exempt
narcotic book in the case and a small
label on each bottle reading, “Sale
must be registered under the Harrison
law,” the reminder will be complete.

Some stores have rules of their own.
The following conditions are made in
some stores:

One ounce limit on paregoric. Cough
remedies containing exempt amounts,
not over four ounces.

MICHIGAN TRADESMAN

If customer's appearance suggests
he is not buying for medicinal use, re-
fuse sale.

Customer buying too often, is rea-
son for doubt, turn down sale.

Refuse sales where person is mak-
ing round of drug store.

~~~
Casein Massage Cream.

Skammed Milk 0° 1 gal.
Powdered Alnm __.. 1 oz.
Bore Acid 0250 3 drs.
iSigcerin 3 ozs.
Oil Bitter Almonds _. 20 drops
Oil Rose Geranium ____-_-~- 10 drops

Solution Carmine, N. F., enough to tine

Heat the milk in a suitable vessel to
about 170 deg. F. Add the alum, dis-
solved in four pints hot water; add it
slowly, with constant stirring, and con-
tinue the heat and stirring until pre-
cipitation is complete. Do not allow
the mixture to boil. Let stand unti!
cool, pour off the clear liquor, add to
the precipitate one gallon of water,
stirring and breaking up the magma
as much as possible. Allow to stand
until the precipitate separates, pour
off as much as possible of the water,
collect the precipitate on a cheese-cloth
strainer, squeeze out all the water pos-
sible, then dry the precipitate between
sheets of filter or blotting paper. Do
not use artificial heat, as the casein has
a tendency to granulate in very hard
grains almost like sand. Place the
casein in a large mortar, and add the
glycerin, in which the boric acid has
been dissolved by heat; beat and rub
until absolutely smooth and soft. Let
stand about six hours, pour off the
water that separates, then beat in the
oils and carmine, adding a little more
glycerin to bring to the proper con-
sistence. When perfectly smooth the
product should be placed in glass jars
and so sealed that it will be air and
moisture proof. The cream is very
hygroscopic and absorbs moisture very
readily.

If possible the casein should be
ground with the glycerin in a paint
mill, as it is difficult to beat it smooth
in a mortar; if it is at all gritty it will
not prove a success.

—— 2-2
Z. O. Cream.
Adip. Lanae Hydr. ___ 18 ozs.
Wang Omid 2 54 ozs.
ing. Carb Deterge 3 ozs.
Aq Cale) (oo 36 ozs.
Ol Oly. 2 36 ozs.
Ol Geman 1 dr.

Essence of Life.

The following formula for this
preparation is found in Pharmaceutical
preparations:

Anpelica Root 20s 300 gr.
Myer eee 240 gr.
Gentian ook ee 240 gr.
Aloes, Socotrine —..2 oe 240 gr.
aiiehate) 2 120 gr.
Peaoary oe 120 gr.
Spanish Saffron =... 2... 60 gr.
CAmmonGr oo 60 gr.
Caner 2 60 gr.
Diluted Alcohol __.._..-______ 16 oz.

Reduce the drugs to moderately fine
powder, add the liquid, macerate for
5 days, agitating frequently, then ex-
press and filter.

Skin Balm.
7une, Suiph. 06 160 gr.
Aq. Rosae Trepl. 4 ozs.
(or Aq. Sambuci Tripl.)
iy, Ttae ee 300 gr.

Bau de Cologne ..._-_ 6 drs.
Tr. Benzom Simp __..____-_ 6 drs.
Caper 2 8 ozs.
Chiorot: 22002 ee 12 min.
AG 80 ozs.
Balicyuc Acid) 82-00) 4 drs.
Benzoie Acid... 2 drs.
Benzeated Tard -.. 4 ozs.

Sott Paralfiin 29 16 ozs.

—_++>—___
Mercurial Soap.

This preparation is sometimes used
for treating dogs and other animals,
and for preserving skins in taxidermy.
A representative formula is as follows:

Corrosive Sublimate __-_______ 1 dr.
PUCONG! 2 1 oz.
Oe 4 ozs.

Dissolve the sublimate in the spirit
and incorporate in the soap, previously
reduced to shavings.

Skin Cure.

rere OL 700
Ac Salieu 7.5
Pine (Omid oo 175.5
POGOe 350
[a ree 24
Pauly. Cretae Gall 100
Carmin. et Terpineol __________ q. Ss.

—_-2-____

Vanex Skin Salve.
nec On 6 2
SeiIph. SUD, 20 6
Aeon. teothvol oo. Z
me eee 1
main. Benz 2 ae 32
Porat Mol 16
re 1

 

February 29, 1928

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

Colfax Gibbs, the notorious stock
salesman, who gloats over the number
of men he has ruined, is now engaged
in promoting the Trans-Canada Life
Insurance Co., with headquarters in
Montreal, Canada. How Gibbs has
succeeded in keeping out of prison in
view of the crooked work he engaged
in in promoting two Grand Rapids
companies—both now out of business
—is more than most people can under-
stand. He is a shark of the worst
description and should be restrained
from repeating in Canada the wreckage
he precipitated in Michigan.

 

A Federal Court in Texas has or-
dered a Texas company to cease manu-
facturing pharmaceutical goods under
the term “Listerated,” which the court
held infringed upon the registered
trade-mark of the Lambert Pharmacal
Company of St. Louis. The latter
company for years has used a trade-
mark Listerine. The Texas company
was ordered not only to cease the
manufacture under the name Listerated
but to destroy all labels bearing that
name. The books of the Texas com-
pany were ordered audited and _ all
profits shown to be paid over to the
Lambert company.

 

The Brenard Manufacturing Co.,

Iowa City, Iowa, is up to its old tricks’

again. Originally it sold store service,
then pianos, then talking machines, and
now radios. In all cases it obtains
negotiable notes in advance, which
immediately turn up in the hands of
“innocent third parties,’ who are
sometimes relatives of the Main fam-
ily who masquerade under the name of
the Brenard Manufacturing Co. Of
course, any merchant who signs any
kind of a note as the purchase price
of goods of questionable merit is put-
ting his head in the fion’s mouth, so
to speak, because in this day and age
such an expedient is not necessary.
The demand that goods be paid for be-
fore they are shipped or have been in-
spected by the purchaser, is prima
facie evidence of fraud and a sure in-
dication of trouble ahead. ‘Such notes
can have the sting taken out of them
by writing the words “Not Transfer-
able” across the face, but where this

 

 

 

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GRAND RAPIDS
STORE EQUIPMENT
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DRUG
STORE
PLANNING

Recommendations to fit
individual conditions.

DRUG STORE | See 3
FIXTURES e

Planned to make every
Ls foot of store into
sales space.

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sends to ent » Has inv nd amph thache in w A @ ry _ No a ee 50@1 5 Cap aradi Sica oa @2 40
out s out shi rap tl ented Al OY -- Esse ater mmoni Lavender t . - 1 55@1 7 ee es -- @2 1
an order ipmen ae me &Aleoh. Isopropyl nce. eee ta - Lavende oo 5 oe & Geo “—- & .
cases der tl ts of rchant Chl ocnys Nee --- 06 — iase < techu -.------- @2 .
s, at lez 1eref good on orof eo 1 Ca. er, 14 eg... 0 @ ris n @6 25 olchi oo 28
the chi east or a ds Wi OL ec Tsopropyl, ————-—----- rbon deg._- 5% ws Li eed, Taw, bl 85G@1 Colchicum __---- @14
\ . shipn : (possil nd in th- 1. POL, anaaeennaseeennseen 3 Oz. Gia — ito 13 ee oan bbl. 4 00@4 20 Digital Soe oe @2 -
Nib od is sl aly in all a ae Bal in san e (Gran. 08 @ - toes balled, bbl o 78 Digitalis -.----- $3 80
an e ae shor all cas co 2 . 09 5 M seed, a ie | @ 8 G alls -------- 3
and re consig t one ases Tr. pli e-neenseenon oz : @ usta , Taw ess 88 DP §t entian _—------- 76
td reports. the sho a. oo ee 1 ay Copaiba Balsams ” a so. O1 Gualac, npannnnn== 3 :
nh ona pr _shortag s the go : nee oa Fir (Canada) Set Ss a tadine. ‘Ammon... @2 28
it, to be si oof of | ge the c ots Cc Saas ues Pet (orequn} — 1¢@1 ve: Malaga, 1 26@1 = fram, € Guinsicas, @2 04
consnaie signed by Oss, a Daly one . oa oss bo rear - 2 15@3 = ome arn 4 00@5 a Kino Clo. er oi 25
Hae e€ : 7 , . Cerevis e " Tolu 22 naa Te Oe a
i it . “ se nd filled Pulv. rags Ferm ast Tablets os 0093 00 a alage, 2 85@3 25 oy oo @1 br
oe a sponsible . eee If ee re Acac. ae Cas B 093 25 Sriganim pare 2 85@3 Spam eo o2 a
Payne fF nd canno for the ically Sacch. L Mh. ACR, wavannnon gt. iv. oe Gua Origanum, pure_ 5 00@5 % cae spo @1 -
tainly a — same. Pai oe ell entire Sod. eee ae ee gr. 4 oa ee 2@ 3 Eepperain ee 0091 50 Opium, Deodora'd ¢ .
to tl wo is tri avol O At nanweeeneenneeens g pc pw. 60¢ 50 6 Ho a 25 20 4 4
es io au. = epick 3 oid te: — r. 3 35¢e ut 60 @ Rose! aed al @5 4
pe sc Nas gp we pee is cer- gr. . ee > @ 50 Bate eae t 0 @1 92
ches new w - having i our byl -n-oaeeeneennn 4, tm 20 ea od, E 8s 1 26 00
sine: en a “sti Une E ae ge ‘ pai Berri _™ Sassafras, : truce 10 5 eT tot r Paints
oe pments of ae ae cee. ahd curf Loti gdm Daten apaasu a true 1 0@10 7% ae i a
10norable ea feature : this ch mer- Eau de Cc oe Meese tion. Prickly --aann--- @1 00 Sperm —- oo 16 2 00 aes a dry 134 @13%
Insu i insti ; 1S tha aracte Ale olog een oe yt y eo 2 ae ae a-- & OC 1 00 Och e, yell Ole 1 4@13
gael ee ae ae ae es 6d oe far’ USP 1 50@1 76 Ochre, yellow bbl. 3K @ 18%
nsent oO. of ike and ae » drs a eee a 7 0 15 Re ene le @ 2%
t N i s, Lie Ex 75 © rpentine, bi. 0@7 adv oe a 2%
o be a part ew York = 4 ozs. ai oe Turpentine, bbl. - oO. 7 Futty sn mae. aes
Nes y to this ote ace ozs e, powd. __- 60g " wit rgreen, a We bo: whiting’ ----- is 3
_New Y s tric > ad 2 ; we ss “oie D 88 7
Blind York, F k. Kieselgt etal Poli 4 ozs. hans FE 0@ 70 a |. 00 Hine P. Pr ----- @ 2
sendin Partne eb. 27—I Tin a ee ish, Powd hah neers Wintergreen > “> ers Prep. 2909 ¢
g rs.”” —F oe e Saeed” Tor Teal. ar oy 0
sending “unordered ‘ne oe eee r Crate mie Gea © Worn Sect cogs 2 — fans
lowin il (three red enga while, T x OS 8 omile wee) 75@1 85 rmwood oo ° 1301 = @3¢
al ee cae oat a in ine Clay. annaeenaeennans 40 ozs. om. @ 6 aes & Miscel
the P lon be atio1 ugl Y anweeensnenaennnns JU OZ Ac G 0 25 cetan lane
oO 4 I 1 by Bu ee Ss. aci um : Al ali ous
ve Post Office Depart R the Le Don’t eee -30 ozs. Acacia, ws ae Bicarbonate = poe ibe Soe 57
fan Mil - Jos epart . T. All eau things _form --- 3 02 ya a Se 50@ ea a ---- ee e 75
City sie 440 eph H ment, it en of : gs off i the | nea Ss. ala cia, P rts ___ 45@ 55 oe oe 35 ‘ nee a and @ RL
ie 4 ollowi Bro echt exists enjoy until rabit aoe oe owdered 20@ 50 Cl nda 15 ‘ th, Subni-
e Tyler” and the adway - the workin to-morro of putt! a ten Sa 35@ - Se on 69@ = Hosac ee bni- 09@ 1s
and “ examp! ew n g overti w unl a > ee ie 25 0 rate, ran’d 54@ po xtal or 3 156
he exapieof "Nec Di ie ee oe a oi ee = on ue, Sows a powdered 1503 4
e Bul,” Aerie be i you e Cane fa he Cyanide -.—---- ” Causa ---- 64@
: took . OX Ore ver : campo W- 50@ S fedide ® 16@ Cap = et
a at noti uai r oo dide ————-——--- 2 sic a 6 15
a. oe es 1 Guaiac ————_ 75@1 00 Permanganate _ fe 90 Carmine’. i i aelo
ne but hi r says z at the Guaiae, pow'd 85@ 00 Hokage a 1 - Gasaia Bale was @2 82
“MO ever says a oa word fr oor: | 5 age SESE pea ane
: JO , Cee 1ate. rec Cone
NOGR a G1 2 p= ae cent ag
ean coun ES . 0 ES :
S AM’ Onhin powdered @1 = 5@ 40 fo Hy ae 14 55
Al ee ae ee Bt mage Ee i
] put up i D BO ND S ore leet i3 suas = Blood, oe i Corks, Butter 12 ssola a
ji att : pin M TT AN Shellac = 5@19 3 Calam nowdenak 3 opper a i 7 13 50
ractivel etal S ED TAR Tragacanth, pow 6@ 80 ee ard. 35q 40 Copperas, i es” Moe
ga ga ea crew Cap B GOODS wi Tragacanth = 1590 Gentian pwd 2g 15 corrosive Sabin 2%@ 10
» a : ie 2 7 ger, pow - 25 eg € m ubl 4
Asean nd highest ottles (with ------ “— - a 20 = sa jtartar 2 2592 -
oni T 30 «(Gi er, Lee Do a =
Acid ia, Ba grade of few ex : Ar Insectici inger, Jamaica- 30@ Dover's Powder 409 50
id, Citrat y Rum, B goods anes) Bee “— aa 80g 63 Emery, Powder 4 é i.
tra e , Benzi : a eee n ee 2 Epsom’ No 0@
ct : of nzi ere i lu ftriol, Bb Ipe Beat (nau pso Pow . 45
Colo Vanilla aie agnesia 21 e, Beef Iro he Bordea. itrios oe oT Licoriée one at “2. & Epsom salts, buts "e is
rs, . ract Wi , Extr na ee see a cori Shen oo F “ s, less 6
cerine Formaldehy ii a Anise a Wine, C po aed 130 22 Gris, powdered 269 10 rsa KG “to
Paes ycerine e Fluid oo Bi: xtract L . arbolic Lime powder 183@ 3 oe Hd 30 Gelatine - “Tb. 16@. =
Sean. Lie Water, i Spectre, cotsie | EE or eeeces, : ie mate
,» Oil Ci ate at ascar azel : aris Green ae 6 «i artis,” bow 1 00 a = ie cd 90
Oil C inna r, Oi er, G a, A , Fo a s ound __. Ho @ ake Satie ta
il Briti ,» Go , Aro od a oe ince cilia nd. 40 «6G uber Its, e 60
od Li mon, Oi ritish ose G mati —-- 89 3% 5 parilia Mex Ine, Brown bol gu
x . ec, 22 23 quil la - B B ts 1
Neatsf iver, Oj il Citro , OC rease. H Gly- @ 32 a er el Bae oor nee “uni
Oi sfoot, Oi il Cott nella, Oi ampho » Hoffman’ Buch Leaves Tumeri powdered 36 Glue. Whte- aia jee
il Skunk il Oliv on Seed , Oil Clo rated, Oi _ Bucs uaa Valerian, powd..= 10@ “ giyeer whit a co _
Spirits An Oil Tar, O Oil Peppe Oil Minerial Oil C il Cas- ae sigwiored Ort Ppewan= tog i = nite a 45
, Oi : neri oO e, % loos 0 ‘ 1 lope —--——------ 3
Spiri mmoni il Wi permi rial, Oj coan Sage a 2 @1 10 a laden - 24@ 5
irits P nia A inter nt, Oil ’ il Fi ut, ! Senns powd me. 2 . 30 3 eae 45
Sod eppe i romati green M il Sewi ish, Oi Sen a, Ale ered__ 4 Anise eeds a ae ean G to 95
a, Ti rmint tic, Spirits erc ing M 4s OR Uva Ural Alex. —--- Q 3 Anise, pow: Lend Acetate —- $ 00@8 80
Ti : » Spiri pirits urach achi Ural _- pow 60 5 Bird, powdered Mace, powd: - ss 30
nctu e Aconi rits T Ca rom ine cu . 30 16 Cana 1s ered @ 3 Menti aa @ 2
re B onit ur mph e Soluti i — = fo ae wart a
ture uchu ° e, Tin pentin or, Spiri ution 25 faraway, Po. --- 18 40 Sad et ae io 1 60
ee elia Re ai Ivor . Aawea, a sd agg Nitre, Almonds, Olls Cardamon Po. .30 ne 16 Nux Vomica 1 nat 3 00
e . nctu n h fe : ili : tr El Dill A 3 30 ep mica, oo-- 13 9
° re lori inct Icat Al us tter, ea pow. 25@3 P per, b po 8
H Nux paar Pe Belk: of “aa ae — Fennell —— 25@ 30 pine ee ae 35
a 2 na Encls nna Imo oe 1 Flax 55 ETRE 15@ 20 uass urcud pw. 60
ANIS e & piu inc- “pie ogg oe t, 25 Hemp eek, Bono's 10 15 Rochelle 6 aa au 12 35
TEE m C imita Sweet, 1 50 taueie. co wa 15 ch le Sal ns 15
L erki am- Ambe tion eet, @1 380 eee a 15@ 25 Salt — ts 59
Ins Amber, crude _. 1 00 mone wd. . 8s@ 15 Seidli tax 3 31@ 40
Mich ru Anise r, rectifi a1 ce 25 Po tard yellow” @1 60 Soa: tz Mix: oa 60@2 76
ian gC er wet Se ae plates. BY
oo .o ee on cA —
aed Seon — tea ae HBS 2 ata, 8
GRA an Cassia _--_-_-- ee Sunitowe useieai 25@1 s oan .
NDR VY Castor 4 50@1 2s Worm, er nn 59 S0aP an 25
APID Cedar tat = $ 00@8 a American niga a aan
s Citronells 7 too Jo sae 18 Soda ., Bor bar ae
Coc babies ee 1 — 25 25@5 40 ae Bicasbona’ - ,@1
Cod cries ee 9 =. 60 Spict Sal rbonate 3@ 60
Crot uiver Se cae 2 76 Ti s rits Camphe aus 10
on ——- %@ A net ul ‘amphor 1
Soeccaee 2 05@2 35 avouits ne on con hor be
---- 5@2 25 eke
oe oe Sulphar Sa ime
Arnica, ——-—----- ok Fae ee 10
ia S 56 Turpentine: Wei ne 10
—<— o} 50 ee Ex Ven. 10@ 25
2 28 anilla EXx. . 60 15
Zin gi ta 1 7
c Sulphi pure 2 50@23 a
ate __ ry 60

 

 

 

 

 

 

 

 

 

 

 

 

 

 

28 MICHIGAN TRADESMAN February 29, 1928
GROCERY PRICE CURRENT 9 —= 28h Withgcr 0,4 S808 ert masse’
Beechnut Wintergreen_ . J. Johnson’s Bran Packages, 14 oz. 1
: ce : Beechnut Peppermint - G. J. Johnson Cigar, Greek. Bulk, wo :
These quotations are carefully corrected weekly, within six hours of mail- Beechnut Spearmint ___ a - seein ger 75 =
i i i i oe | Doutenmine 5 n Grocer Co, Brands
ing and are intended to be correct at time of going to press. Prices, however, Sin. Wass” = seater Piece, 50 Tin, 35.00 | aa a
are liable to change at any time, and country merchar'ts will have their orders Spearmint, Wrgileys __ 65 Masterp’ce, - Pert. : » et
filed at market prices at date of purchase ae, BEE meinen Ss Maser ce, 1, Spec. Peaches
° rigicys P-K oo 65 Mas’p., 2 for 25, Apollo95 00 :
ae — ee a Gas Pom 65 In Betweens, 5 for 25 37 50 Evap. Choice _________ 16
Peavery oe 65 Canadian Club ---.-- 35 00 Evap. Ex. Fancy, P.P. 18
ADVANCED DECLINED Little Tom __.------- 37 50
COCOA. Tom Moore Monarch 75 = Peel
c ; Tom Moore Panetris 65 Lemon, American __. $0
fkek Droste’s Dutch, 1 Ib. 8 50 7 Moore Longfellow 95 00 range, American ___. 30
a Droste’s Dutch, % Ib. 4 80 Webster Cadillac _... 76 00
” Droste's Dutch, % Ib. 2 “5 webster Knickbocker 95 00 Raisins
Droste’s Dutch, 5 |b. © wWepster Belmont. 110 00 seeded bulk 9
Chocolate Apples ---- 450 wWorster St. Reges 125 00 > OCC ae a oy
Pastelles, No. 1 _____12 60 Bering Apolios 95 00 ‘hompson 8 s ales blk 81,
ee — =z |40s«~Pastelles, % Ib. ------ c. ine fee ee Cees Seti.
AMMONIA — ig 1 a : 4 Bering Diplomatica 115 00 <-¢( aed, 15 oz. _._ 11
ae ee cc Stove Baked Beans of — bio 15 Bering Delioses -... 120 00 cence
Arctic, 16 oz., 2 dz. cs. 4.09 Saker ------------_-- 1 80 Campbelis, le free 5 __ 1 16 _ Rose Tin —— Bering Favorita .... 135 00 California Prunes
Arctic, 32 oz., 1 dz. cs. 3.00 jo. 50 ---------------- 260 Quaker, 18 oz, ________ 95 Sa oo Bering Albas ------ 160 00 (0@70, 25 Ib. boxes__@08%,
Quaker, 24, 12 oz. case 2 50 cerless  ~---------__- 2 60 ee 2 ------ 1 25 7 oz. Rowe Tin Bon CONFECTIONERY 50.60, 25 lb. boxes__@09
Sie a = Bone 2 9 90 40@50, 25 lb. boxes__@10
x — eo A 13 oz, ‘oan & Gin Stick Candy Pails 30@40, 25 lb. boxes__@10};
we 8 225 Van Camp, small ___- 35 OF :
a fe 3 00 Van Camp, Med. 1 165 que .---------------- 3 20 standard ..........._- 16 20@30, 25 Ib. boxes_-_-@16
ee 12 oz. Rosaces ___--- 10 80 Pure Sugar Sticks 600s 4 00
% Ib. Rosaces ---~-- 7 80 Big Stick, 20 lb. case 18 FARINACEOUS GOODS
BUTTER COLOR ~ % Ib Pastelles __---- 40
ae CANNED VEGETABLES. Langues De Chats _. 4 80 Mixed Candy Beans
PUPCE RNY) es 2 85 i . ' i alro O14,
Asparagus. Kindergarten La 17 Med. Hand Picked __ 0934
No. 1, dresn tis 3 16 CHOCOLATE. Leader at. Eames eo 10
“i , — ORR ee ee ee ee 3 2. ie 81
CANDLES No, Zhe, Large Green 4 50 Baker, Caracas, is ———- ot Bee oe ey eo Ani ee 103,
sia : Baker, Caracas, 48 ---- 85 pfrench Creams vec Y -+--------
alectric Light, 40 Ibs 12.1 \W. Beans, cut 2 1 65@1 75 Bette ee 17
lumber, tbs. 128 W. Beans WW I~ COCOANUT a. Cl ll Farina
Varaffine, bs -------- li4® Green Beans, 2s 1 60@2 25 : eee ee ao 24 packages __-__.-. 2 50
Varatiine, iZe _._____ 144% Green Beans, 10s __ @7 50 Dunham's Fancy Chocolates Bulk, per 100 Ibs. ____ 06%
Mubing -—_______ 40 L. Beans, 2 gr. 1 35@2 65 15 Ib. case, %s and %s 48 5 Ib. Boxes
ee, Pee Oee .. Lima Beans, 2s,Soaked 115 15 Ib. case, 48 -------- Fe as it Hominy
eaten oe “To > oe on. - Choe Marshmallow -; 179 Pearl, 100 Ib, sacks -- 3 60
AXLE GREA eets, No. 2, w i
ne CREAEE. sae CANNED FRUIT Beets, No. 2, cut 1 10@1 26 cae Macaroni
24, 3 ib. ee a ne 6 60 Apples, No. 10 __ 6 15@5 75 Beets, NO. 6, cit _. 1 6" CLOTHES LINE. No. 12. ‘Choe., Tight _ 1 65 Mueller’s Brands :
10 Ib. pails. per doz. 860 “belie cauce, No. iv 8 yu Corn, No. 2, stan. — 116 Hemp, 50 ft. __.. 2 00@2 25 Chocolate Nut Rolis . 1 85 9% 0% vackage, per dog. 1 30
15 Ib. pails. per doz. 1195 Apricots, No. 2% 3 40@3 99 ‘orn, Ex. stan. No. 2186 Twisted Cotton, Magnolia Choc co? oe Oe et
25 Ib. pails, per doz. 19.15 Apricots, No. 10 8 50@11 00 Corn, No, 2, Fan. 1 80@z 36 be tt 56@4 00 zi ene
é . ' Biackberries, No. 10 7509 Corn, No. 10 -- 8 00@10 76 Braided, 50 ft.  _.---- 2 25 Gum Drops Pails Bulk Goods
BAKING POWDERS Blueberries, ‘No. 10 _._ 1259 fiominy, No .3 1 00@1 15 Sash Cord __._ 3 50@4 00 Eibow, 20 ib, 2s 07%
oe «nerries, No. 2 325 Ukra, No. 2, whole __ 2 00 Anise —__--.-._________ -- 16 ee Noodle, 10 ibs 14
Arctic, 7 oz. tumbler 1 35 Cherries, No. a. a Okra, No. 2, cut -... 1 65 Champion Gums ..... a6 BS 2 ’ a
Quern Flake, 16 oz.. dz 2 26 iu No. 10 ___ 15 09 Dehydrated Veg. Soup 90 Challenge Gums ----- -- 14 Pear! Barley
oer . — [oe : Loganberries, No. 10 8 59 Dehydrated Potatoes, Ib. 46 Pavone: oo 19 phester 4 25
ee Peaches, No. 2 _____. 27% Mushrooms, Hotels _. 33 Superior, Boxes __.----. ee ee a aS
Royal. 12 02., doz. -.5 20 peaches, No. 2% Mich 220 Mushrooms, Choice, 8 os. 40 000 ____- ~-~=--------- 7 00
Royel, 6.16. _.__._- 31 28 caches 24 Cal 2 95@' Mushrooms, Sur Extra 50 Lozenges Pails Barley Grits __.___--__ 5 09
Rocket, 16 02., doz 1 25 Peaches, 2% Cal. 2 25@2 60 y
ri re or Peaches, 10 3.59 Peas, No. 2, BJ. __-- 1 66 A. A. Pep. Lozenges 16
es ineapple, 1 sli. _____ 125 Peas No. 3, Bit, A. A. Pink Lozenges 16 Peas
ee . Pineapple, 2 sli 245 _vune -----------———. A. A. Choc. Lozenges 16 Seotch, Ib. ..------. 06%
Percase Papple, 2 br. sh 2. 225 Peas, No. 2, Bx. Sift Motto Hearts -_------ 19 = Split, Ib. yellow ._--_. 08
10e size, 4 doz. --__-. 370 p'apple, 2 br. sl. ..... 2 40 B. J. ----------—-- 2 26 Malted Milk Lozenges 21 Split green _...-_--_- 08
ibe size, 4 dor. _____ 5 50 Papple, 2%, sli. _____ 399 Peas, Ex. Fine, French =
20c size, 4 doz. ------ 13) apple, 2, cru. —___ 360 Pumpkin, No. 3 1 35@1 60 Hard Goods’ Pails Sage
2c size, 4 doz. _____ 920 Pineapple, 10 cru... 359 Pumpkin, No. 10 4 00@4 75 Bast india 10
Bic size, 2 doz. ___ $80 Pears No. 2 3 go Pimentos, %, each 12@14 Lemon Drops --------- 18
80c size, 1 doz. 685 Pears, No. 2%... 50 ao %. it ; ze O F, Horehound dps. - Suhees
10 Ib. size, % doz. _--- 6 75 Raspberries. No. 2 bik Sw't Potatoes, No. : HUME GROCER CO. Anise Squares -_----~.
Freight prepaid to jobbing aeebn. fk bik 3 = Sauerkraut, No.3 1 36@1 5@ aouesras Peanut Squares __~.__-- 17 Pearl, 100 Ib sacks __ 09
point on case goods. Raspb’s Black Succotash, No. 2 1 65@2 50 MUSKEGON, MICE Horehound Tablets __-- 18 Minute, 8 oz., 3 doz. 4 05
Terms: 50 days net or 2% No 10 ' 15 00 Succotash, No. 2, glass 2 80 Dromedary Instant __ 3 60
nee ieee inna, we i 3 ee Ge tae Cough Drops Bs
reaches us w ee ae eee , ae co :
from date of invoice. Drop Strawb’s, No. 2 3 25@475 Spinach, No. 3-. 2 25@2 60 COFFEE ROASTED Putnam’s _..--------- 135 ¢cLavoRING EXTRACTS
shipments from factory. Spire.ch, No. 10. 6 LH 00 1 Ib. Package Smith Bros. _.--.----. 1 60 :
Tomatoes, No. 2 1 20@1 30 welrose _____ 35 JENNINGS
BEECH-NUT BRANDS. ee Tomatoes, No. 3, 1 90@2 26) Liberty _______ 45 Package Goods PURE
Clam Ch'der, 10% oz. 135 ‘Tomatoes, No. 10 6 00@7 50 Quaker _........-__- 41 FLAVORING
Cl a ee we ae ee ee | ea tere Creamery Marshmallows EXTRACT
BLUING ge Mia ‘No. 1 3 00 TSUP ata a .. = 4 oz. pkg., 12s, cart. 86
a Minced, No. % 2 25 Fe ie panes — 1 90 Ren oo ee <a
finnan Haddi 3 i OO, Se ee :
The Original oo cutien” - : : Lily of Valley, is 0%. 2 25 Royal Ci — 40 Speclaities gee
Condensed — Chicken Hladdle, No 12 78 [slvamount. Ji, se > 199 MeLaughlin's Kept-Fresh Walnut, Fudge 23 i
2 oz $ dz. cs. 300 Cod Fish Cake, 10 oz. 135 Paramount, 24, 16s 225 Vaccum packed. Always [ineapple Fudge ------- 1 1% oz. 10
3 oz.. 3 dz. cs. 378 Cove Oysters, 5 oz. _ 175 Smiders, 8 oz. ------_- 175 fresh. Complete line of B tc Mints. 27 2% oz. 3 20
Lobster, No. %, Star 299 Smiders, 16 os. ..___--- 256 high-grade bulk coffees. <tr ae nt Mallowe 1 25 3% oz. 4 60
Slirimp, 1, wet _____ 3 95 Quaker, 8 os. ___... —1% W. F. Mclaughlin & Co., Silver King M-Mallows 1 25 . aa 4
sands, % Ol, Key 6 io Guaker, 10 os, ---_-- 2 Chicago. ie theta 4 oz. 5 00
BREAKFAST FOODS Sardines, % Ol, lems § 69 (USTer. © i, Glee 12 06 oz. 9 00
Sardines, % Smoked 6 75 Quaker, Gallon ass 3 00 Maxwell House Coffee. Mich. Sugar Ca., 24, 5c 75 16 oz. 15 00
Kellogg’s Brands. Salmon, Warrens, %s 319 @uaker, Gallon Tin -- it tan 4g Pal O Mine, 24, 5c __.. 75 2% Ounce
Corn Flakes, No. 136 2 85 et o— — : = 3 ib; ns oo 1 42 — Milkies, 24, 5c _. 75 Taper Bottle
Corn Flakes, No. 124 2 85 Salmon, ed. Alas emon Rollg 2. 75
Corn Flakes. No. 102 200 Salmon, Pink Alaska 2 00 CHILI SAUCE Coffee Extracts Tru lay, 4 be 75 50 Years Standaré
a oe ee ee Se oe 7. tare nt eae "
ep, No. 20% 2 0 , Beier, $08 0 Frank's 50 pkgs. __ 4 26
Krumbles, No. “424 ___ 3 70 Sardines, Cal. eo $6@1 80 Lilly Valley, 8 oz. __ 3 25 Hummel’s 60 1 Ib. 10% COUPON BOOKS Jiffy Puneh
Bran Flakes, No. 624 225 Tuna, % Blue Fin -_ 225 fpiny valley. 14 oz. __ 8 26 3 doz. Carton ______ 3 %6
Rran Flakes. No. #92 160 Tuna, %s, Curtis, doz. 2 20 : 50 Economic grade 260 Assorted flavors.
Tuna, %, Curtis , doz. 4 00 CONDENSED MILK 100 Economic grade 4 60
Post’s Brands. Tuna. is. Curtis,” doz. 7 00 OYSTER COCKTAIL. Leader, 4 dos. 7 00 500 Economic grade 20 00
5s & MVS enw
eoxeae t-te ete ee ee
rape-Nuts, Ss ---- . i sane Where 1,000 books are
Instant Postum, ss ; ; . CANNED MEAT MILK COMPOUND ordered ata time, special- Vv. Cc. Milling Co. Brands
Instant Postum, No. Bacon, Med. Beechnut 3 30 H ly printed front cover is Lily Whit
: , . ebe, Tall, 4 doz. __ 4 50 = pind e -------- -- 9 90
Instant Postum, No. ” : Bacon. Lge. Beechnut 6 40 CHEESE. Hebe, Baby, 8 do. _. 440 furnished without charge. Harvest Queen ______ 9 80
Postum Cereal, No. Beef, No. 1, Corned __ 3 10 Carol Tall da Yes Ma’am Graham,
Postum Cereal, No. 1 2 70 : -- Bequsort 55 arolene, Tall, 4 doz.3 80 50.
mast Tonstion,. Sta 295 Beef, No.1, Roast 310 Kraft, small items 1 66 Carolene, Baby __.___ 3 50 CREAM OF TARTAR § -~----~----~- ---- 3 4
Post Toasties, 2s 285 peer gi oe’ um Sl. 1 0 Kraft, American -. iz 6 Ib. boxes 4?
: ¥ or eef, 3% oz. Qua. sli. 2 Chili, small tins —_ 5 Lee ee en ee
Post’s Bran. 248 ---- 2 70 Beef, No. 1. B'nut. ma. 425) Pimento. enatl tes 1 os ‘ viengiarorgchye see FRUIT CANS
BROOMS 3eefsteak & Onions, s 3 7 Roquefort. sm_ tins 2 25 uaker, Tall, OZ. —- DRIED FRUITS
ie da 5 26 Chit Con Ca ts... 436 Paneavnort em tins 2 2h Quaker, Baby, 8 doz. 4 45 F O. B. Grand Rapids
Seandara Parlor. 23 Ib. 8 25 Deviled Ham, %s ___ 220 Wisconsin Daisies ____ 27 Quaker, Gallon, % doz. 4 40 Appiss Mason
P Parl 23 Ib... 9 25 Deviled Ham. %s -.- 360 Longhorn ee Carnation, Tall, 4 doz. 4 80 N. Y. Fey., 50 Ib. box 15%
ee ons Hamburg Steak & Michigan Daisy 27 Carnation, Baby, 8 dz. 470 N. Y. Fey., 14 oz. pkg. 16 Half pint -_--_... -—- 7 50
By Fancy Parlor 25 Ib. 9 76 Onions, No, 1 ine 38 Qatman’s Dundee, Tall 4 80 One pint _____ ~------- 7 16
Ex Fey. Parlor 26 Ib. 10 00 so oO 28 Oatman’s D’dee, Baby 4 70 One quart 2 ns 9 10
eer re it eto Ul Every Day, Tall --. 5 00 Apricots Half gallon _______ —--12 15
oe Potted Meat, % Libby 92% CHEWING GUM. Every Day,.Baby .... 4 90 Evaporated, Choice -___ 23
BRUSHES Potted Meat, % Qua. 90 Adams Black Jack o tt Tat -.—_-----— 480 Evaporated, Fancy ____ 27 Ideal Glass Top.
Potted FH. G 18 ---- Pet, Baby, 8 oz. ____ 4 70 .
Scrub e am, Gen. % 5 Adams Blondherry 5 Bordcn’ Evaporated, Slabs ____ 18
Selid Back. 8 in. ___. ) 60 Vienna Saus, No. % 145 Adame oe orden’s Tall _-._____ 4 80 : Half
il ¢ e ame Dentyvne ________ 65 Borden’s Baby 470 a PIE ? 00
at ge in. _--_ 1 = core gen Qua. . 95 Adame Calif Fruit ____ 66 Van Camp, Tall ____. 4 90 Citron One pint 3. 9 30
ointe — ......... t ea oat, Medium _. 2 25 Adams Sen Sen ______ 6 . ere One quart... 11 15
-- 6 Van Camp. Baby --_. 376 10 Ib. box -____.______ oe eae oO 15 40

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February 29, 1928

GELATINE

 

26 oz., 1 doz. case __ 6 00
3% oz., 4 doz. case__ 3 20
One doz. free with 5 cases.
Jell-O, 3 doz. ....... 2 85
Minute, 3 doz. ____-.__ 4 06
Plymouth, White ___. 1 55
Quaker, 3 doz. __.__. 2 56

JELLY AND PRESERVES

Pure, 30 lb. pails __..3 30
Imitation, 30 ib. pails 1 75
Pure, 6 oz., Asst., doz. 95
Buckeye, 18 0z., doz. 2 00

JELLY GLASSES
8 oz., per doz.
OLEOMARGARINE

Van Westenbrugge Brands
Carload Distributor

 

Nucoa, 1 Ib.
Nucoa, 2 and 5 Ib.

Wilson & Co.’s Brands

Oleo
a oo 24
SUES SS coe te 18
Special ROU 2 19
MATCHES
Swan, 144. 50
Diamond, 144 box —--_- 75

Searchlight, 144 box--
Ohio Red Label, 144 bx
Ohio Blue Tip, 144 box
Dhio Blue Tip, 720-1c

OV ge Ot me OT OT
bo
Qo

Blue Seal, 144 __-_--- 29
Rellaple, 144... 4 15
Federal, 144 .-.. 5 50

Safety Matches
Quaker, 5 gro. case__ 4 50

MOLASSES
Molasses in Cans
Dove, 36, 2 lb. Wh, L.
Dove, 24, 2% lb Wh. L.
Dove, 36, 2 lb. Black
Dove, 24, 2% Ib. Biack
Dove, 6 10 Ib. Blue L.

Palmetto, 24, 2% Ib

60
20
30
90

Om wm oO

76

NUTS—Whole
Almonds, Tarragona 26
Brazil, New oe
taney Mixed
Filberts, Sicily
Peanuts, Vir. Roasted 12%
Peanuts, Jumbo, std. 1/
Pecans, 3 star
Pecans, Jumbo
Pecans, Mammoth -- 50
Walnuts, California __ 27

Salted Peanuts

Fancy, No. Fe i4%
Shelled

Almonds 2...--2. 0 = 68

Peanuts, Spanish,

126 Ib. bags. —.__... 12%
Piberts 2.2 2
Peeans Salted ~------- 89
Walnuts os

MINCE MEAT
None Such, 4 doz. --_ 6 47
Quaker, 3 doz. case -- 3 50
Libby, Kegs, wet, Ib. 22

OLIVES
Bulk, 5 gal. keg 8 50
Quart Jars. dozen —-. 5 50
Bulk, 2 gal. kee =... ¢ 60
Pint Jars, dozen __-. 3 00
4 oz. Jar, plain, doz. 1 35
5% oz. Jar, pl., doz. 1 60
8% oz. Jar, plain, doz. 2 35
20 oz, Jar, Pl. do.-. 4 26
8 oz. Jar, Stu., doz. 1 35
6 az. Jar, stuff-d, dz. 2 25

9 oz. Jar, stuffed, doz.
12 oz. Jar, Stuffed,
Sorina, 4 50@4 75

do
an a Jar. stuffed dz. 7 QQ

PARIS GREEN

oe at gece AS Se 31
Te 29
Ss. and Se 2.00 27

 

Bel Car-Mo Brand
24/1 1b Ting 2
8 oz., 2 do. in> case_.
15 1D, patie
ob Ib. patle, .20 2

PETROLEUM PRODUCTS.
‘From Tank Wagon.
Red Crown Gasoline __ 11
Red Crown Ethyl —--- __ 14
Solite Gasoline 14

In Iron Barrels

Perfection Kerosine _. 13.6
Gas Machine Gasoline 37.1
Vv. M. & P. Naphtha 19.6

1SO-VIS MOTOR OILS
In tron Barrels

Epene 2 77.1
Meaivin 20 771
PICU W771
OAV 77.1
olarine
lron Barrels
PAROE 65.1
Mogiim: 2203 65.1
Meayvy 22008 65.1
Special heavy --.-... 65.1
Extra heavy —-....... 65.1
Polarine (We 2. 65.1
Transmission Oil --.. 65.1
Finol, 4 oz. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 25
Parowax, 100 Ib. __._ 9.3
Parowax. 40, 1 lb. __ 9.5
Parowax, 20, 1 Ib. 9.7

i 2

MY
Pa aw
ieee)

 

cans 2.75
cans 4.65

Semdac,
Semdac,

12 pt.
12 qt.

PICKLES

Medium Sour
5 gallon, 400 count -. 4 76

Sweet Small

16 Gallon, 3300 ~----- 28 75
5- Galion, 750 .-._...- 9 00

Dill Pickles

Sak 40 to Tin, doz. _. 9 00
PIPES

Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Battle Axe, per doz. 2 76
Bievele ....-).0- = 4 75

POTASH
Babbitt’s, 2 doz.

FRESH MEATS

Beef
Top Steers & Heif. -_ 22
Good St’rs & H’f. 154%@19
Med. Steers & Heif. 18
Com. Steers & Heif. 15@16

Veal
On SE
COGG 22 20
medi: 6.0.20 19

\.amb
Spring Lamb. oo 25
O08 24
PROG 23
POOF 21

Mutton
OO oe 18
Medium 2... IS
oe 12%

 

MICHIGAN TRADESMAN

Pork

Pésnt Noes 11%
Medium hogs  -_-_---- 10%
Heavy hose oo 10%
bor. Wied. ooo 15
Butts 15
Siiuigere. 12
SHaVerIod Loe 11
Neck bones 0 06
(EVE 10

PROVISIONS

Barreled Pork
Clear Back _. 25 00@28 00

Short Cut Clear26 00@29 00
Dry Salt Meats
DS Bellies __ 18-20@18-19

Lard
in tierces
tubs __..advance \%
tubs _...advance %
pails _._--.advance %
pails _...advance %
5 Ib. pails ..__.-advance 1
3 lb. pails _._..advance 1
Compound tierces ____ 12%
Compound, tubs __.._. 138

Pure
60 Ib.
50 Ib,
20 Ib.
10 Ib.

Sausages

Frankfort
Ore oo is@20
VGRP ee

Tongue, Jellied _____. a
Preadcheese 2 16

 

Smoked Meats
Hams, Cer. 14-16 lb. ¢
Hams, Cert., Skinned

TG 28 th oe
Ham, dried beef

Knuckles _-
California Hams _-
Picnic Boiled

Hams
Boiled Hams
Minced Hams ___-
Bacon 4/6 Cert. __ 24

@40

@11%

@22
@34
@18
@31

Beef
Boneless, rump 28 00@30 00
Rump, new __ 29 00@32 00

Liver
Beef : i oo 20
Calk: =. eine Go
POM oo 8
RICE
Faney Blue Rose ____ 06
Fancy Head _. 07%
Broken (2.25200... 03%
ROLLED OATS
Silver Flake, 12 New
Process 2 25
Quaker, 18 Regular _. 1 80
Quaker, 12s Family _. 2 70
Mothers, 12s, M'num 3 25
Nedrow, 12s, China __ 3 25
Sacks, 90 Ib. Jute __ 3 75
RUSKS
Michigan Tea Rusk Co.
Brand.
40 rolls, per case __.. 4 70
18 rolls, per case __._ 2 25
18 cartons, per case._ 2 25
36 cartons, per case__ 4 50
SALERATUS
Arm and Hammer __ 3 76
SAL SODA
Granulated, bbls. ____. 1 80

Granulated, 60 lbs. cs. 1 60
Granulated, 36 2% Ib.
packages 2.0220 2 40
COD FISH
Middies ... 000 16%
Tablets, % Ib. Pure __ -a
GOS. 9
Wood boxes, Pure _- =
Whole Cod

HERRING
Holland Herring

Mixed, Keys ..._..__ 900
Mixed, half bbls. 9 00
Mixed, bbis. 2 00
Milkers, Kegs __..._ 110
Milkers, half bbls. __ 10 00

bhiss 18 00

Milkers,
K K K, Norway _. = 60
14

S ih. patie 0

Cut Tamch 22. 1 65

Ronea 10 th Wxes __ 16
Lake Herring

% bbl., 100 Ibs. -_____ 50

Mackerel

Tubs, 100 Ib. fncy fat 24 60

Tubs, 50 count -...._ 8 00

Pails. 10 lb. Fancy fat 1 75
White Fish

Med. Fancy, 100 Ib. 13 00

SHOE BLACKENING

2 in 1, Paste, doz. __ 1 35
E. Z. Combination, dz. 1 35
2

Dri-Foot. doz.  _______ 00
Bixbys, Doz. ______ ~——t 85
Shinola. dom. 90

STOVE POLISH
Blackne, per doz. ____
Mlack Silk Tinanid, dz.
Black Silk Paste, doz. 1 26
Enameline Faste, doz.
Enameline Liquid, dz.
E. Z. Liquid, per doz.
Radium, per doz. _.._

 

 

 

Rising Sun, per doz. 1 35
654 Stove Enamel, dz. 2 80
Vuleanol, No. 5, doz. 95
Vulcanol, No. 10, doz. 1 35
Stovoil, per doz. ___. 3 00
SALT
Colonial, 24, 2 Ib. -_... 95
Colonial, 36-14% —_--- 1 25
Colonial, Iodized, 24-2 2 00
Med No. 1 Bbhis: _.s 2 70
Med. No. 1, 100 lb. bg. 90
Farmer Spec., 70 Ib. 95
Packers Meat, 50 Ib. 57
Crushed Rock for ice
cream, 100 lb., each 75
Butter Salt, 280 lb. bbl. 4 24
Block, 50 Ib. ......_.. 40
Baker Salt, 280 lb. bbl. 4 10
24, 10 Ib., per bale ___. 2 45
35, 4 lb., per bale __._ 2 60
50, 3 lb., per bale -.._ 2 85
28 lb. bags, Table _. 42
Old ce Smoked,
G10 ID 4 20
Per case, 24, 2 Ibs. -. 2 40
Five case lots ---.-. 30
Iodized, 24, 2 lbs. __.. 2 40
BORAX
Twenty Mule Team
24, 1 ‘Ib. packages —. 3 25
48, 10 oz. packages __ 4 35
96. % Ib. packages __ 4 00
SOAP
Am. Family, 100 box 6 30
Crystal White, 100 __ 4 05
Export, 100 box __ __- 4 60
Big Jack, 60s ___..... 4 5@
Fels Naptha, 100 box 5 50
Flake White, 10 box 4 05
Grdma White Na. 10s 3 90
Swift Classic, 100 box 4 40
Wool, 100 oox ____.. 6 50
Jap Rose, 100 box - .. : 85
Pairy, 100 box —._.._ 4 00
Palm Olive, 144 box 11 00
Lava, 100 bo _...._.__ 4 90
Octagon, 120 —.......... ; 00
Pummo, 100 box -... 4 85
Sweetheart, 100 box . 5 70
Grandpa Tar, 50 sm. 2 10
Grandpa Tar, 50 Ige. 3 50
Quaker Hardwater
Cocoa, 72s, box __-. 2 85
Fairbank Tar, 100 bx 4 00
Trilby Soap, 100, 10c 7 30
Williams Barber Bar, 9s 60
Williams Mug, per doz. 48

CLEANSERS

pryeerreti

Ses

 

1 85 80 can cases, $4.80 per case

WASHING POWDERS

Bon Ami Pd, 3 dz. bx
Bon Ami Cake, 3 dz.
EG

Climaline, 4 doz.
Grandma, 100, ic :
Grandma, 24 Large -

Gold Dust, 100s
Gold Dust, 12 Large
Golden Kod, 24 __...-

dius. 2 daa. 22.52
La France Laun., 4 dz.
Luster Box, 54
Old Dutch Clean. 4 dz
Octagon, 96s
Reining: 408) on
Rinso, 24s _
Rub No More, 100, 10

OF oo
Rub No More, 20 Lg.
Spotless Cleanser, 48,

20 oz.

Sapolio,
Soapine,
Snowboy, 100,
Snowboy, 24 Large —--
Speedee, 3 doz.
Sunbrite, 72 doz.
Wyandotte, 48

3 75
3 25

4 20

4
3 20
4

om OO te
oo a
o o

i» stm 1 ie im Oo 68 DO OO
oe
°

SPICES
Whole Spices
Allspice, Jamaica ___. @25
Cloves, Zanzibar .... @38
Cassia, Canton __.___ @22
Cassia, 5c pkg., doz. @40
Ginger, African _...__ @19
Ginger, Cochin @25
Mace, Penane E32
Mised. No. § 2. @32
Mixed. 5c pkgs., doz. @45
Nutmegs, 70@90 ___.. @59
Nutmegs, 105-110 _. @59
Pepper, Black ______ @46
Pure Ground in Bulk
Allspice, Jamaica ___. @298
Cloves, Zanzibar - @45
Cassia, Canton ______ @28
Ginger, Corkin @38
Mustarad 00 @32
Mace, Penang 1 39
Pepper, Black | @55
Nutmegs @59
Pepper, White Cela Gee
Pepper, Cayenne -~ @36
Paprika, Spanish __.__ @52
Seascning
Chili Powder, 15c ____ 1 35
Celery Salt, 3 oz. __._ 95
Neaee, 2:04, 90
Onion Salt. 1 35
GaPiG 1 35
Ponelty, 3% oZ. .... 3 35
Kitchen Bouquet 4 50
Laurel Leaves _______ 20
Marjoram, I oz. _.._ 90
Savery. f 62. 2 $0
Snyme. F OF 90
‘Tumeric, 2736 oz. __.s—s«o=—%
STARCH
Corn
Kingsfurd, 40 lbs. _... 11%
Powdered, bags __.. 4 50
Argo, 48, 1 lb. pkgs. : 60
Cream, 48-2 4 80
Quaker, 406-1 . 07%
Gloss
Argo. 48, 1 lb. pkgs. 3 60
Argo, 12, 3 Ib. pkgs. 2 96
Argo, &, & Ib. pkgs. .. 3 35
Silver Gloss, 48, Ils _. 11%
Elastic, 64 pkgs. __.. 5 85
tbiger, 48-80 ooo 3 50
Tieer, 56 Ips, 2 2 06
CORN SYRUP
Corn
Blue Karo, No. 1% _. 2 42
Blue Karo, No. 5, 1 dz. 3 33
Blue Karo, No. 10 __ 3 13
Red Karo, No. 1% 2 70
Red Karo, No. 6, 1 dz. 3 71
Red Karo, No. 10 .. 261
Imit. Maple Flavor
Urange, No. 1%, 2 dz. 3 15
Orange, No. 5, 1 do. 4 41
Orange, No. 10 _...__ 4 2)
Maple.

Green Label Karo 5 19
Maple and Cane
Kanuck, per gal. _... 1 50
Maple
Michigan, per gal. .. 2 56
Welchs, per gal. — -. 10
TABLE SAUCES
Lea & Perrin, large_. 6 00
Lea & Perrin, small... 3 36
Penner 53 1 60
Rowell Mint 2. 2 40
Tobasce, 2.07, 4... 4 25
Sho You, 9 oz., doz. 2 70
aol. Weg 5 20
A-¥, smal... & 36
caper, « Gb 3 30

 

Zion Fig Bars

Unequalled for’ |
|

Stimulating and
Speeding Up
and

SEW iaS

Obtainable from Your _
Wholesale Grocer

Zion Institutions- & Industries

Baking Industry

Zion, Mlinois

TEA
Japan
Medium 27@33
(heice _.... 37@46
Faney {.. Je 54@69
ING. 2 Wine 54
1 ib pke. Sifting _...._ 13
i Gunpowder
Chotee) 222 ae 40
Paney oo 47
Ceylon
Pekoe, medium ____.... 57
English Breakfast
Congou, Medium ______ 28
Congou, Choice ____ 35@36
Congou, Fancy ___. 42@43
Oolong
Medigm ...00 a. a
Cheiee 45
Fancy. __ as pie aes 50
TWINE
Cotton, 3 ply cone ._. 40
Cotton, 3 ply pails _... 43
Woe G ply 2° 8 18
VINEGAR
Cider, 40 Grain | ae
White Wine, 80 grain__ 25
White Wine, 40 grain__ 19
WICKING
No. 0, per gress ___..__— ‘7%
No. i, per grasa __.. i 95
No. 2, per gross ___. 1 &§0
No. 3, per gross _.. 3 66
Peerless Rolls, per doz. 90
Rochester, No. 2, doz. 60
Rochester, No. 3, doz. 2 00
Rayo, per é@og. ____ 75
WOODENWARE
Baskets
Bushels, narrow band,
wire handles ___._ 1 75
Bushels, narrow band,
wood handles _____- 80
Market, drop handle. 90
Market, single handle_ 95
Market, extra . .__.. 1 60
Spant, lared 8 50
Splint, medium _.__.. 7 50
Splint, small 6 50
Churns
Barrel, 5 gal., each __ 2 40
Barrel, 10 gal., each_. 2 55
3 te 6 gal, per gal .. i¢
Pails
10 qt. Galvanized ___. 2 50
12 qt. Galvanized ._.. 2 75
14 qt. Galvanized -... 3 25
12 qt. Flaring Gal. Ir. 5 00
10 gte Tin Dairy __._ 4 06
Traps
Mouse, Wood, 4 holes. 60
Mouse, wood, 6 holes. 70
Mouse, tin, 5 holes __ 65
Hat. wooed 00
Rat, soriie 1 00
Mouse, spriig ... 30
Tubs

Large Galvanized -.__ 8 75
Medium Galvanized _. 7 56
Small Galvanized ___. 6 78

Washboards
Banner, Globe __.__ — 5 50
Brass, Singig 6 00
Glass, single 6 00
Double Peerless _____ 8 50
Single Peerless  ~_. _. 7 50
Northern Queen _____ 5 50
Universal = 9 7 2

Wood Bowls
it in. Batter 5 00
16 in. Botter. 9 00
17 in. Butter ... 18 00
tS in. Hutter ...... 25 00

WRAPPING PAPER
Fibre, Manila, white. 05%
No. 1 Pibe - ce OE
Butchers D. F. ..... ~ 06%
Bratt 07
Kraft Stripe Ce 09%

YEAST CAKE
Mamie: 2 doa 5 2 70
Sunlight, 3 doz _..... 2 70
Sunlight,. 1% q@oz. .. 1 35
Yeast Foam, 3 doz. .. 2 70
Yeast Foam, 1% doz. 1 35
YEAST—COMPRESSED
Fleischmann, per doz. 30

 

oly Bhs Aa AE ig

FOREST WEEK.

Background of Patriotism in Its
Observance.

As a preliminary to a few thoughts
concerning the condition of our for-
estry efforts in this country we can
well consider what Col. William B.
Greeley has to say about forestry in
France: “It is felt necessary to make
the love of forests and the realization
of the necessity for their wise use a
part of French national life.”

Our Forest Week, in its essential
reality, seeks to lay the foundation for
that same loyalty to forests and to
stimulate the sentiment of “Forestry
as a Patriotic Duty.”

We are proposing that old and
young use some part of forest week
to make a trip to reforestation projects
where can be seen the actual process
of forest building or where the im-
provement of forest growth and condi-
tions is being carried forward to es-
tablish a forest of good timber trees.

It is to get in touch with the fact
that weed treés can take up valuable
space and take plant food elements
which will furnish much greater ulti-
mate return when utilized in the
growth of the highest grade of timber
trees.

It is to go out where the competitive
activities of various types of forest
growth can be seen at first hand and
the fact comprehended that human
mind and energy can direct various
forces in the necessary ways that shall
maintain the best timber trees in a
thriving condition.

I read some years ago of a family
that made this idea the basis of their
plan for their summer vacation, going
far out in the great outdoors and
studying how and actually doing the
work to help conserve the vigor of the
best timber trees. This outdoor study
of actual conditions in the growth of
forest trees will bring a better compre-
hension of how human activities may
guard or help or hinder the develop-
ment of forest resources. April 22 to
28 is a time of year in which young
pine seedlings of the woods can be
easily seen and an idea gained of the
swift destruction that would happen
if there was even a thin line of surface
fire swept over them. It is a fine time
of year to notice the growth of seedling
pine far from the parent tree if nothing
has happened to interfere with the
natural scattering of seed by the wind.
We can then notice the little piles of
pine cone scales left by red squirrels
after their meal of pine seeds and we
can appreciate that the activities of the
squirrels can have a disastrous effect
on the natural reproduction of white
pine and seriously limit white pine
growth unless we are on the spot when
the squirrels cut the cones from the
trees and we take time to gather and
properly store the cones. We can find
sometimes a bunch of six or seven tiny
one-year white pines in a space not
larger than a penny and perhaps
snuggled closely in a clump of arbutus
roots. A little cutting with a knife
and the threadlike roots can be dis-
entangled and the seedling trees spaced
out several inches apart to have a
chance to grow. And we find three-
and-four-and five-year-old seedlings

MICHIGAN TRADESMAN

growing much too close together and a
sharp pointed shovel is carried in order
to transplant such trees to have them
properly distributed.

We find some of these older seed-
lings coming up in a tangle of rose
willow or bush honeysuckle sprouts or
in other ways crowded by bush growth
that will hamper and retard or maybe
result in mis-shaping the pine tree,
therefore we take time to free the pine.
All the older pines that may be grow-
ing under other kinds of trees must be
carefully watched and work done in
lopping interfering branches or crash-
ing the entire top of the less desirable
rec.

We find some widely scattered jack
pine trees showing the characteristic
lopsided scrubby growth in such situa-
tions and not far away another area
closely seeded to the jack pine, the best
of the trunks five inches in diameter
and some of the smaller sizes evidently
doomed to be suppressed and killed by
the competitive action of the dominant
trees. In this close stand we can see
the evidence of a tendency to grow up
in better form than those growing in
the very wide spacing and can begin
to understand that spacing in a forest
growth is quite an important factor in
developing the best characteristics of
the different kinds of trees and em-
phasizes one of the prominent argu-
ments for planting seedlings on any
area in order to establish a better pay-
ing forest of more even aged growth
and effect economies in harvesting.

We should regulate the forest growth
to bring the best development and se-
cure, through human activities, the best
possible results. As we turn from the
pines the bare limbs of other kinds of
trees give us a good opportunity to
study their make-up. We find an oak
with a high branch shooting straight
out from the trunk to a prodigious dis-
tance, tough and unbending and seem-
ingly like an uncompromising claim to
a wide sweep of surrounding space. A
pine tree is growing under it and the
terminal shoot of the pine will shortly
suffer abrasion as thé wind sways the
pine against the oak branch and there-
fore we trim the oak.

We may go on to some beech and
maple timber having a fringe of pin
cherry and other weed trees. There
may be some hemlock coming up under
the hardwoods. While we study the
limb formation of the hardwoods we
take note of the tops of the hemlocks
and discover they don’t shoot upright
like the pines, but have usually a half
circle droop to the tip or latest year’s
growth and it is very slender and
flexible. We can appreciate the use-
fulness and absolute necessity of such
a characteristic in a tree growing
among the hardwoods. It preserves
the terminal growth from much dis-
tortion that would result if the hem-
lick terminal growth was as definitely
upright as the pine.

I have presented a few items that
will count among the opportunities
along a one-day’s trail through the
woods. There is always In view some-
thing interesting to lift your ideas out
of any rut or start you on the way to
lifelong effort as a friend of the for-
est. There are great numbers of con-
ditions brought on by competitive ac-

tivities of the trees in the forest. What
we can do is to watch the oncoming
of various conditions limiting the best
grade of timber trees and make the
upward path of this best forest growth
a steady progress into free, ample sun-
light and ourselves develop with the
forest growth in a more comprehensive
usefulness to the world at large.

The forest is a good type of school
room. The hush of the dewy morn-
ing brings a keener sense of the many
surrounding sights and you can realize
no tongue of tree clamor to be heard,
but the lesson is there and the eager
quest of your mind for facts brightens
all your faculties and marks the be-
ginning of a worth-while day. Long
hours may intervene before you re-
luctantly leave the friendly woods and
at every step of that entrancing day
you begin to wonder at some new
manifestation of the developing chang-
es throughout the encompassing woods.
You begin to realize that these chang-
es are very much worth while for you
to study and you begin to comprehend
that forestry deals with near-at-hand
problems full of human interest and of
importance to the welfare of all people.

You see wherein community action
is desirable to protect and promote
the best development of all forest
growth because changes for the better
in forest growth are a matter of long
years to secure the desired consum-
mation and is likely to overlay the
vigorous term of any one life, conse-
quently community sanction and bene-
ficial activity will assure the right con-
duct of forestry developments where
individual intention might fail of com-
plete accompl’shment.

You see things and learn facts that
linger in your memory and later on,
maybe after other trips to the woods,
the various conception of the intimate
re'ation between general prosperity and
the wise use of forest land and how
unscientific it is to allow waste land
to become really useless. We begin
to understand that bankrupt land com-
ing into the possession of the State
constitutes a problem that can be
solved when we used trained intellect
and the needed brawn to maintain good
State forests.

And this is one of the salient points
in the proposal of this way of observ-
ing Forest Week. There is a_ back-
ground of patriotism in the observance
—to see, to know, to get in touch with
the realities of forestry—which will
build a force of public opinion which
can adequately cope with misunder-
standing and failure to act at the
proper time. Frederick Wheeler,

President Michigan Forestry Assn.

—_+++—____
Plate Glass Prices Advanced.

Price advances on plate glass were
announced by several leading manu-
facturers during the past week and oc-
casioned some surprise. Virtually the
entire list in standard glazing sizes and
automobile glazing sizes is affected.
Other producers are expected to an-
nounce similar increases shortly. The
plate glass demand was active, capacity
operations being the rule at several
leading production units. In the win-
dow glass definite action regarding the
organization of a proposed statistical
department is being taken,

  

 

February 29, 1928

If a man can’t profit by his own
work, who is going to get the profit?
Ask the communist that question and
see him hedge.

 

The expert didn’t become one bv
dodging ail hard jobs.

 

I. Van Westenbrugge
Grand Rapids - Muskegon

Truck Service
Central Western Michigan

DISTRIBUTOR

Nucoa
KRAFT<(A ) CHEESE

‘Best Foods’’

Salad Dressing

‘‘Fanning’s’’
Bread and Butter Pickles

Alpha Butter

 

 

 

Saralee Horse Radish
OTHER SPECIALTIES

 

COCOA
DROSTE’S CHOCOLATE
Imported Canned Vegetables

Brussel Sprouts and French Beans

HARRY MEYER, Distributor
816-820 Logan St., S. E.

GRAND RAPIDS, MICHIGAN

 

United Detective

Agency, Inc.
Michigan Trust Bldg.
GRAND RAPIDS, MICHIGAN
CIVIL CRIMINAL
and
INDUSTRiAL WORK

Only Bonafide and Legitimate Detective
Work Accepted

 

PHONE—6-8224 or 4-8528
If No Response Call 2-2588 or 8-6813
Dictagraph and Auto Service
Associated With
SARLES MERCHANTS’ POLICE

 

 

 

SELL

Ge Bott's
Kream FrydKakKes
DECIDEDLY BETTER

Grand Rapids Cream Fried Cake Co.
Grand Rapids, Mich.

 

———

The Brand You Know
by HART

 

 

 

 

 

 

 

Look for the Red Heart
on the Can

LEE & CADY Distributor

 

 

 

 

 

 

 

February 29, 1928

MICHIGAN TRADESMAN

31

 

ARRANGEMENT AND DISPLAY.

(Continued from page 23)
the using of the top of the base sec-
tion on the left hand side for the dis-
paying of small household items by
the forming of compartments by using
bulb edge glass. At the extreme rear
of the store, ranges should be displayed
against the wall and shelves may be
built above these for the display'ng of
larger household items, such as, wash-
ers, tubs, pails, etc.

In the center of the store room has
occurred the greatest change in the
general plan of display counters, and
counter show cases have been entire’y
eliminated, and floor show cases are
rarely used. The most modern up-to-
date store does not contain a single
show case.

As mentioned before, the store ar-
rangement formerly used by the dealer
owning the store, for whom th’‘s chart
was made, had counters and show cases
extending the entire length of the store
on either sde of the main customer
These prevented the publ’c from
approaching the shelv ng whereon was
carried the maiority of the stock con-
tained in the store, thus making it nec-
essary for the sales people to wait upon
every customer for every item they
wished to buy.

The tendency now is to make it pos-
sible for the customer to select hs
own merchandise from the open dis-
plays which are placed w'thin reach-
ing distance, and in order to secure
the ‘argest amount of accessible dis-
play, we arrange the fixtures in the
center of the store in a_horse-shoe
shape. This means the placing of a
table specially designed for d‘splaying
cutlery, cross ways of the store between
7 feet and 10 feet from the front door.
This table is 7 feet long and 32 inches
wide. It is 34 inches high and is pro-
vided with rolling glass doors on top,
making it possible for the salesman to
display ha’f of the stock of cutlery at
one time by opening one door. The
case is on display in the Association
booth in the Exhibit Hall and ‘s worth
your seeing.

Immediately to the rear of this case,
or the show case if one is used for the
cutlery display, will be placed flat ton
display tables. Such tables are all
simi ar to the one designed by the Na-
tional Association and known as the’r
No. 118, and although they may vary
in length, the recommended width of
32 inches is rather uniformly held to.
These tables are divided into compart-
ments by the use of a bulb edge glass
divider. The size of the merchandise
to be displayed upon the table deter-
mines the s'ze of the compartments,
and as many or as few may be made
per table as is required.

Special clips have been devised for
supporting the glass and making pos-
sible the adjusting of the compart-
ments on the tab'e to various sizes.

Because we wish customers coming
into the store to cross from one side
to the other, a cross aisle is prov'ded
back of the first lineal table, and to
increase the amount of display. we
set another table across the end just
as the cutlery table formed the front
of this battery of tables.

Cross aisles in a store should be 6

taches wider than the lineal aisles in

isle.

order to secure a free passage from
one side of the store to the other.

Back of the first battery of tables
is paced a second battery, usually
composed of six tables, two cross ta-
bles and four lineal tables, two on
ether side. It is not advisable to place
tables in any larger groups than these
in order that cross aisles may be pro-
vided for every 20 feet.

Back to the rear of the second may
be started another battery of tables
with one cross table and to the rear
of that, the nail counter. The ap-
proved type of nai’ counter has sliding
galvanized drawers for the nails and is
so placed that the drawers open to the
customers aisle in order to facilitate
the selecting of the s‘ze of nails by
the purchaser.

Opposite this nail counter may be
placed a platform for the displaying
of wheeled goods; lawn mowers, oil
cookers, or other large seasonable
items.

The placing of the wrapping counter
and the cash register is a rather im-
portant one. Theoretica'ly, it should be
as far to the rear of the store as pos-
sible in order to draw the customer
back into the store. This, however,
does not always work out well in prac-
tice and we recommend the placing of
it to the front of either the first or
second cross aisle. By placing it at the
front of the cross aisle, the merchant
can watch the store while wrapping the
merchandise or making the change and
is always close enough to the customer
to permit him to suggest additional
purchases while they are wrapping the
merchandise already so'd.

One of the most important factors
in proper arrangement and display is
the price ticketing of the merchandise.
Every item displayed should carry a
price ticket. Asa rule, price tickets in
hardware stores are conspicuously ab-
sent. It is just as essential to have
the merchandjse priced as it is to have
it displayed. Merchandise does not
create a desire to possess it in itself.
At least half of it is in the price tag.
People pass‘ng through your store are
much more interested in what they
see if they find all of the articles with
a price ticket showing in large plain
figures, the selling price.

The pricing of merchandise is just
as essential on the wall cases as it is
on the open top disp'ay tables.

In conclusion, let me say that there
are just three fundamentals of arrange-
ment and display which, if followed,
will increase your sales. The first of
these is the store must be properly ar-
ranged. The wall cases and tables must
be so arranged as to not only permit
but to induce your customers to cir-
culate thrughout the entire store, bring-
ing them into direct contact with a!l
of the merchandise. This means the
increasing of the customer frontage.
In the new plan we find that the cus-
tomer frontage has been increased ap-
proximately 150 per cent. This is con-
siderably more than double the number
of feet of display which the customer
could approach and the display is a
thousand times more valuable.

The second fundamental is the prop-
er merchandising display. It is no less
important and must be carried out in
detail to insure the success of your

store lay-out. These two principles are
so cosely allied that one cannot be
successful without the other.

In the average hardware store of
to-day, little or no attention is paid to
the displays. Merchandise is merely
laid out on the tables without any par-
tcular thought and then left there in-
definitely without further attention.
Such displays cannot produce results.

Display your merchandise as nearly
as possible according to se ling merits.
This means that if electrical supplies
sell tw'ce as fast as does cabinet hard-
ware, either give ‘t twice the space or
a space twice as valuable. If an arti-
cle is selling well, display it in more
than one place in the store. Just re-
cent'y I saw in a syndicate store, fuse
plugs on display in five different places,
all with'n a radius of 25 feet. Cus-
tomers were also buy ng them from
all of the displays.

The third fundamental to be follow-
ed is price ticketing. All of these must
be observed in order to ensure success.

As a test for your own store, check
up when you get home and see whether
90 per cent. of your merchandise is
visible to the customer; whether 90 per
cent. of it is accessib’e to the customer
and whether 90 per cent. of it is price

tcketed. This is the test for the ef-
ficiently arranged store.
—_——_e-ea___
Canadian Chain Stores To Invade
Chicago.

Plans have been completed for the
invasion of Chicago by the United
States branch of the Loblaw Co., a
Canadian grocery chain system. It is

planned to open twenty stores in the
Windy City. The first Loblaw Gro-
certeria made its appearance in
Toronto in the fall of 1919. The ex-
periment proved firancially successful
and in 1920 a number of branches were
opened. The chain spread until to-day
there. are sixty-three groceterias in
Ontario. In 1924 business continued
so on the upgrade that plans were
sketched for new fields to invade, with
the result that it was decided to organ-
ize an American company and open
stores in United States centers. Two
or three branches were opened for a
beginning in Buffalo, where the head
office of the American company was
established. At the present there are
twenty-five stores in American cities,
the majority in Buffalo, with branches
located in Rochester, Lockport, Dun-
kirk, Batavia and other smaller centers.
>.
G'ove Orders Ahead.

One of the large domestic manufac-
turers of women’s washable capeskin
gloves states that orders for next Fall
are ahead of last year’s. He attributes
this increase to the styling factor,
which in turn has attracted the atten-
tion of the consumer. The gloves most
in demand are tailored models, with
new strap arrangements and unusual
cuff treatments. So far the colors
wanted are the beige, wood tones and
English tans, with some grays in light
and dark shades. Paris dispatches,
however, have caused many firms to
add new gray numbers to their lines.

—_>-+____

When a man refuses to profit by the
experience of others, his usefulness is
ended,

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-

quent continuous insertion. !f set in
capital letters, double price. No charge
less than 50 cents. Small display adver-

tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

We have businesses for sale or trade
all over Michigan. What are you looking
for? Michigan Business Market, 75 Mar-
ket Ave., Grand Rapids, Mich. 785

‘WANTED—General store and gas sta-
tion in good locality in Central Michigan.
On good roads. A real opportunity. Ad-
dress No. 786, c/o Michigan Tradesman.

786

Business Openings—Money-making op-
portunities in twelve states. To buy or
sell a business, write Chaffee'’s, 20 E.
Jackson, Chicago. 787

FOR SALE OR TRADE—A good hard-
ware stock in a town of 14,000. Good
location. Fixtures and stock inventory
$7,000. Will sell for part payment, or
exchange for good real estate. Good
reason for wishing to discontinue busi-
ness. Address No. 788 c/o Michigan
Tradesman. 788

SHOE BUSINESS FOR SALE—WELL

established. Stock and fixtures. Known
as ‘‘Cash Boot Shop.’’ Doing a cash
business. Only exclusive shoe store in

Plymouth, which is county seat town of
5,000. Good location and a splendid busi-
ness opportunity. Lost health reason for
selling. Address inquiries OVERMYER
& ANDERSON, Plymouth, Indiana. 789

GENERAL STORE — Old, established

business located Climax, Mich. Stock,
business and equipment tor sale. Build-
ing, with dwelling connected can _ be

bought or rented. Reason for sale, must
settle estate. Write or inquire, T. E.
Sinclair, Climax, Mich. 790

For Sale—Grocery located north of Bay
City. Seven mites from any other store.
Doing good cash business. Owner unable
to give it his personal attention. Address
No. 780, c/o Michigan Tradesman. 780

REDUCTION SALES—CLOSING OUT
SALES—Dissolution of partnership sales,
removal sales. Twenty years’ experience.
No men in my employ. Get my personal
service for successful sale. Address W.
A. Anning, 549 McAllister Ave., Wauke-
gan, Il. 781

 

For Sale—General store doing good

business. Best located country store in
county. Good reason for selling. Large
store building, seven-room dwelling; all

in fine condition. Very reasonable rent.
Small amount of capital will make deal.
New Haven Cash Store, Middleton, Mich.
782

For Sale—Grocery stock and fixtures.
Best location. Price, wholesale inventory.
Established thirty years. William Green,
Olivet, Mich. Home of Olivet College.
es ie nes

FOR SALE—To close an estate, fully
equipped wood working factory located
in city of 6,000 population with two rail-
roads. E. W. Cone, Administrator, R.
F. D. 6, Charlotte, Mich. Tia

CASH For Your Merchandise!

Will buy your entire stock or part of

stock of shoes, dry goods, clothing, fur-

nishings, bazaar novelties, furniture, etc.
LOUIS LEVINSOHN, Saginaw, Mich.

 

 

 

 

Pay spot cash for clothing and furnish-
ing goods stocks. L. Silberman, 1250
Burlingame Ave., Detroit, Michigan. 566

 

FOR SALE—Modern grocery and meat
store, stock and fixtures. Doing $2,000
per week. Will lease to suit. II health
reason for selling. Write to W. G. Dur-
kee, 3422 Fenton Road, Flint, Mich. 772

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Coo!l in Summer

Brick is Everlasting
GRANDE BRICK CoO.
Grand Rapids.
SAGINAW BRICK CoO.
Saginaw.

SSeS SNS

 

 

 

 

a ona Se ena Gee

32

America May Yet Welcome the
Feudal System.
Written for the Tradesman.

The feudal system existed in Europe
for hundreds of years. It could not
have been all bad nor mostly bad. It
must have been tolerable. It had its
place in the development of govern-
ment. It served to unite small groups
of the common people for defense
against invaders. It gave them a head;
it supplied leadership. There was ser-
vice rendered by the barons and over-
lords to the people, as well as by the
vassals to their lords.

There is possibility that a similar
system may yet develop in America.
Its beginnings are already seen, and
if certain trends continue without in-
terference there is probability that a
modified feudal system will material-
ize.

Note some of the present conditions
which point toward this: The per-
centage of farms operated by owners
is steadily decreasing and the percent-
age of tenant farmers correspondingly
increasing. Men of wealth are invest-
ing in farm lands to lessen income
taxes, as a speculation, as a safe de-
pository of funds or with a view to
future residence in the country.
implement dealers,
manufacturers of farm machinery,
equipment, fertilizers, prepared stock
rations, etc., try to make the farmer
believe that along these lines of mod-
ern progress he can reap more profits.
Farm papers are continually trying to
instill into the minds of their readers
that the farmer’s family ought to have
running water, hot and cold, in the

Farm papers,

_house and barns, electric lights, elec-

tric power, abundant heating plants,
radios, musical instruments, up-to-
date literature, Federal loans, farm
bureaus, farm co-operative societies,
milk testing associations, community
houses, consolidated schools, recrea-
tions and amusements like unto the
city people. Anything and everything
possible to make the farmer strain to
the utmost to keep pace with the times,
thereby keeping him on the verge of
physical, mental or financial collapse.

One-third of the taxes paid by farm-
ers go to build and maintain roads and

fill the pockets of grafting commis- ,

sioners, contractors and overseers, not
to mention the slackers employed by
them.

Another third of his taxes goes to
maintain schools, the teachers of which
receive for thirty-five hours in the
school room each week as much or
more money than the owner of a small
farm gets for six long days’ work,
supplemented by the help of wife and
children. From these returns for farm
products the farmer must pay manv
expenses. The teacher owns an auto,
has a house in town with rent to pay
and household expenses, if married. If
not, she pays for room and_ board
where she can have all the advantages
of city life. Years ago she boarded
with farmers and was content to ac-
cept one-half or one-third the wages
paid to-day.

It is sad to see or know that there
are so many deserted farms and un-
occupied farm houses where once near-
ly all were occupied by contented,
thriving farmers. But unoccupied farm

 

MICHIGAN TRADESMAN

houses, untilled fields, building depre-
ciation, noxious weeds invading fertile
fields and other undesirable conditions
present are not so bad as to see those
premises occupied by alleged farm la-
borers who do not attempt to till the
lands, seldom pay more than a few
months’ rent, but still stay on, work
for farmers now and then when they
feel like it, but fail to appear when
most needed.

They pay no taxes, but sometimes
have to be cared for by the poor com-
missioners in winter. Chicken thieves,
pbootleggers, moonshiners and unde-
pendable, thriftless people, driven
from the cities by high rents and sea-
sons of unemployment, seem to have
no trouble in ensconcing themselves in
deserted farm houses. Some of the
farms have been purchased by city
men without ever seeing the place—
bought as a gamble on the representa-
tions of some sleek real estate agent.
They have no thought of securing de-
pendable tenants to till the soil; they
do not worry about income from rent
or farm products; just waiting for some
turn of the wheel to reap a profit from
a Sale.

During the first twenty years after
the civil war the farmer who had a
good farm and was out of debt could
live comfortably and have some leisure.
He could hire laborers by the day,
month or year, according to his needs
and the size of his farm, and lay by
something each year. In those days
the aged couple who had no sons to
carry on the farm could let the fields
to neighbors on shares, or they could
move to a village and depend on their
income from the farm for a living. The
same could be said of the widow,
spinster or orphan who owned a farm.

To-day the man, woman or child
who owns a farm can expect no aid
from it when occupied by a tenant who
pays money rent or shares. Taxes, in-
surance and absolutely necessary re-
pairs absorb the owner’s income from
the farm.

Hence, the farmer who has estab-
lished himself in business in town and
has had a few years’ experience with
tenant farmers is anxious to sell his
farm or to trade it for city property.

Here and there are farms whose
wealthy city owners spend money on
them freely, hire competent managers
to care for high-grade live stock, prop-
erly till the fields and keep everything
tidy and attractive, whether there be
any profit or not. It is the rich man’s
diversion. One such said his farm was
“just a plaything and it did not have
to pay expenses.” One man set the
limit of his annual deficit at $10,000,
asking his manager to try to keep it
down to that figure.

We know one of those fine old farms
whose owner must have been quite
wealthy and all made, we believe, from
farming. Two sons and two daugh-
ters lived past middle age, but no
grandchildren. Shortly before her
death the elderly maiden lady who
lived in town told someone that the
man who then carried on her farm, and
had for four or five years, was the first
one who had made any money for her
off the place. It had been twenty-four
years in care of tenants.

Here and there are once fine farms

 

whose present owners are grandchil-
dren of the men and women of New
England ancestry who cleared the
land, fenced, ditched, built commodious
houses and abundant barns and stables
and sheds. To keep all these buildings
painted, roofed and repaired is beyond
the limit of present owners. Few will
be in the family of the next generation.
They will be sold. If the owners then
are actual farmers they will be mostly
of foreign birth—people who can and
do live in content on far less than
Americans do.

If they pass into the ownership of
wealthy city men their tenants will
probably be of a like class—Europeans.
The city owners may be individuals,
but eventually wealthy men will buy
groups of farms and combine them
into large estates. The owners will not
be all individuals, but syndicates and
corporations. The latter class will, in
course of time, provide schools, church-
es, recreational features and control
township and perhaps county business
so that the vote of the individual must
be in the power of the employer.

There will be little moving of fam-
ilies from place to place in the en-
deavor to better their condition, for
similar work, surroundings and cor-
responding wages will obtain else-
where. Tens of thousands of families
are moving here and there, robbing
their children of home ties, flowers,
gardens, endearing scenes, permanent
friendships, devotion to studies, bene-
ficial duties, definite plans and pursuits.

Scattered on and among the partly
wooded hills on the border of a beau-

February 29, 1928

tiful winding river are the mansions of
a dozen millionaires. There are private
roads, winding. drives, a golf links,
country club building, with water, light
and power systems. Adjoining is their
dairy farm with .a hundred, more or
less, pure bred cows, big cow barns,
silos, ice house, office, cottages for
superintendent and foreman, boarding
house for single men, horse barn and
machinery buildings. It is all pleasant
and attractive. Men to-day prefer to
work in groups instead of singly, as the
farmer or his hired man must often do.
Hence such enterprises have no lack of
hired laborers, no anxious times when
the crop resulting from a _ season's
labor and care is jeopardized for lack
of help.

The time may come when lovers of
home and country will say that this
system of proprietorship and labor is
preferable to the conditions which are
more and more in evidence because of
the disintegrating influences progress-
ing among us.

False valuation of farm lands_in-
crease taxes above the just proportion;
the burden of machinery equipment for
small farms; the high rate of wage;
demanded by those who condescend to
work on farms; the cost of buildine
and repair material; the wages of paint-
ers, carpenters and masons—$l to $1.50
per hour—are prohibitive of proper
maintenance of buildings. These are
tending to force the farmers to sell
and seek cheaper lands or become an
employe of others. E. E. Whitney.

— i. ee
The average prisoner lives according
to his conviction.

 

 

1,000 DEATH CLAIMS

ABOUT 30,000 PERSONAL
INJURY CLAIMS

BY AUTOMOBILES IN MICHIGAN EACH YEAR

Mr. Automobile Owner, the death rate by auto-
mobiles in Michigan and the United States averages
about one per thousand, and the personal injuries
average thirty per thousand. Therefore, about one
thousand are killed by automobiles each year in
Michigan. In case you have a serious accident, caus-
ing personal injuries or death, it is important to be
insured in a company that specializes and has its
home office in the state. About twenty thousand
claims were settled last year by this company without
litigation. A local agent and adjuster will give you
service on all small claims. If it is of sufficient im-
portance, you can drive to the main office within a
few hours and know that your matter is receiving
proper attention by experienced men.

ASSETS, OVER $900,000

INSURE TODAY

 

 

It pays to know the CITIZENS’ MUTUAL AUTOMOBILE
INSURANCE COMPANY of Howell, Michigan, and its agent

in your neighborhood.

 

ean raSaimnNaNaiaenanemnTireo: aA