My 12°29F § a
( AL WD | RAE PIDS

bing (C"  IRRARY

wae mg seer ahee ¢

NCSI Zao PAO DOWIE INR FER
i ‘= OSG GEN Oa lacs TaN Th A Noe
A OE 7D e WS CNET CHES SA AT
ex ft vs See) @) EN (hh Goan \ a i ( re yA
av See CLI cL (J -
Sd) WLS (<a re PY
2)

BS
KG Ce MESS EX; >) SA) OS
KY (a BK ied se A Pe ress SSS Winsaee doping te eee Ae
OSPUBLISHED WEEKLY Eh nee ae COMPANY, PUBLISHERS es BEE LEST. 1883 3
SSC ee zB ieee SE SSSR SSS ESOT DITA SSNS
Number 2328

Forty-fifth Year

 

 

By,

Be Glad

Library St

Be glad that you’re living and make life a pleasure.
Be glad you’ve enough, for enough is good measure.
Be glad of the sunshine, be glad of the rain.

Be glad of the joys often hidden in pain. _

Public Reference Libra,

Be glad of the forests; be glad of the fields.

Be glad of the products that each of them yields.

Be glad of the riches the future is holding.

Be glad that you’re clay and can do your own molding.
Be glad opportunity within your grasp lies.

Be glad of success that will come if one tries.

Be glad that all nature is striving for man.

Be glad of the power disclosed in “I can.”

Be glad of the brook with its babbling voice.

Be glad of the birds that sing and rejoice.

Be glad there’s a place for each one to fill.

Be glad you can conquer if you say “I will.”

Be glad and keep smiling and prove your own worth.
Be glad and you’re helping each brother on earth.

GATTI

Lowinainninl

 

 

 

 

 

Bue

 

    
 

AT YOUR DEALER

 

 

 

For Use In Your
Own Store

Newspapers have taught the public
to “swat the fly” and to combat other
insects. Many insects spread disease.
The public expects care to be taken
by all stores that handle food.

No progressive grocer or meat
dealer can afford to have flies and
other insects around when their rid-
dance is so easily effected with KIP.

Many grocers spray KIP in the eve-
ning when foodstuffs are under cover.
Others spray whenever insect pests
are seen. KIP is more economical to
use in gallon and five gallon cans.

STANDARD OIL COMPANY (Indiana) M.T.

910 South Michigan Avenue, Chicago, Illinois

Please tell me why KIP offers the dealer a larger margin

of profit than any other insecticide.
Name

Title of Business...

Address

a. : State......

Quick Turnover

“KILLS ©
INSECT PESTS

STANDARD OIL COMPANY dete tars

A Superior Product
Larger Profit

HEN along with quick turnover you get a greater

percentage of profit than on any other insecticide
spray, you have a product that deserves a prominent
place on your shelves. Such a product is KIP.

KIP was made familiar to the public by means of
the above design which appeared on posters through-
out the Middle West last summer. This year thousands
of posters, car cards and other forms of advertising will
again emblazon the merits of KIP and tell the public
to buy—“At Your Dealer.”

The superiority of KIP can be proved with a simple
demonstration in your own store. It kills insects —
doesn’t merely stupefy them so that they later revive.
It doesn’t stain materials on which it falls. It has no
offensive odor.

The profit on KIP is greater than on any other sim-
ilar product. Write for our liberal dealer prices.

STANDARD OIL CO. (Indiana)
General Offices: 910 South Michigan Ave. Chicago, Il.

KIP kills roaches, bedbugs, ants, flies, mosquitoes, fleas, moths, and other insect pests

 
 

 
 

 

eet

 

A TET aa —_ — a dameaat

 

a)

{ 9»

 

 

 

 

 

4
*
‘
a a
‘ .
a
¢.
,
‘
¥
’
i
-
yey
i 4 m
@
‘
a
x *
‘
{4%

 

 

 

rr

ND | RAS PIDS
IC FIRB AR Y

ait
BNE ae eee,

 

 

 

ae Your

GRAND RAPIDS, WEDN’

USDAY, MAY 2, 1928

Number 2328

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED) WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete i in itself.

DEVOTED TO a best i interests s of business n men,

SUBSCRIPTION RA’ TES areas fltesans $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cei.ts.

E ntened Bocas 23, 1883,at the Hiasaties efGread
oS as second class matter under Act of March
1879.

Some Obstacles Which Confront the
Country Merchant.

The Tradesman recently
the opinion of a well-known country
regarding condi-
The reply was a
pessimistic presentation, but is so in-
teresting that it is reproduced here
verbatim:

In my own business I find my finan-
cial condition much better than May
1, 1927. This is not due to better col-
lection conditions, but to better col-
lecting activities; that is, I] have work-

 

 

solicited

business
somewhat

merchant
tions.

ed collections through the winter and
last fall harder than usual, because I
believed I saw the first fellow who got
to them or got to them the hardest
would “get his’ and the other fellow
would have to wait, as there was evi-
dently not enough to go round. Deal-
ers as a rule do not push collections
hard enough, fearing that it will inter-
fere with fall trade. This, however,
(not enough to go round) is general
and if a few get theirs then the major-
ity have to wait and that from a large
territory you would feel and it makes
collections what are termed “spotted”
—good from some, but slow in the
majority of cases. With all my efforts
I believe I have as many notes in my
safe past due as coming due and I
hesitate to renew them, as the cus-
tomers will demand next fall maturi-
ties.

Farmers (and that is the principal
source of business in an agricultural
territory) are buying too many tools
and automobiles they do not need.
They are not wearing their automo-
biles out, but trading them in after two
or three years and adding to their bur-
den because they want the new bright
enes. They are buying power ma-
chinery because the manufacturers
have stressed this very hard in the last
five years. “Do everything by power”
is the slogan and farmers with sixty
to 120 acres are buying tractors and
having to keep the necessary horses
also. Tractors are bought on contract,
with a payment down, and it means
lose the payments or pay up. The
same with autos sold on contract, and
the class of fellows who are buying the

second-hand autos are such as have to
give chattel mortgages when they buy
necessities.

I stepped into the bank this morn-
ing and interviewed the boss as to
1927-28 and they tell me that hardly
any farmers took up their paper last
fall and while the conditions appear
to be a little better this spring, it
comes from the sale of hogs and after
this all notes are being renewed 90
days at a time, but with the maximum
payday next October. The cashier
threw me out a bunch of notes and I
found them to be contract notes on
the purchase of tractors and, knowing
the farms represented, I know that not
to exceed 5 per cent. of the parties can
begin to make practical use of these
machines, which lose their efficiency
in five years and the repairs or the
expense of such repairs, send the
tractors to the shed, and these farmers
will be hard up until these notes are
paid. One of my best customers and
a man who owns and works 320 acres
said to me recently, “I believe if I
should take my auto, tractor and large
gas engine down to the river and dump
them in, it would be the best thing that
could be done.”

Another condition which is landedue
progress with a large class of people
is “hospitable service.” It is now a
disgrace to be born outside of a hos-
pital and
comes to me with the excuse that he
cannot pay,
daughter is in or has been in the hos-

customer after customer

because his wife, son or

pital—and hospitals demand cash.
The doctors who work in connec-
tion with the hospitals are sending all
classes of patients to the hospital
where there is any chance to have
them go there, where heretofore such
patients were cared for in the home at
one-quarter the expense. You would
be surprised to know to what extent
this is growing. It appears to be
something to brag about and people
who are in no shape to enjoy such a
luxury are engaging in it right along.
A lady customer of mine told me
last week that she owns a farm within
six miles of this town in an adjacent
county and that for two years she has
been unable to rent it either in its
entirety or by fields and that there are
twelve farms in that-same township in
like condition. Farmers are riding in-
stead af staying at home and working.
Fences are going down, buildings need
repairs, paint, etc. The farmers who
stay at home and work, buying only
what is absolutely necessary, are get-
ting along nicely and are satisfied with
conditions. I talked with one such
this morning after starting this letter.
The moral obligation is another

thing that is having its influence. The
man whose word, was .gqod and re-
liable ten yeats Ago has’ to have a
signer on his note to-day. Ever since

the war it seems there is such a less-
ened sense of honor that it is appalling.
Attention to a matured note is the ex-
ception. The cashier of our bank,
talking this morning, threw me out a
bunch of mortgages on which the ac-
crued interest had not been paid in
from six to eighteen months, and the
makers of the mortgages give little
attention to the notices sent out. The
interest at this time amounts to over
$5,600. That, of course, is not a large
amount for a big city bank, but it is
for a smaller bank in a rural commun-
ity. The makers of the mortgages, al-
though good, appear to think there is
no obligation to care for or pay ma-
tured interest or payments, notwith-
standing having promised many times
to do so.

The demand for tools this spring is
fair, but the parties want long time.
One party approached me last week
and wanted to buy a tool which would
cost him $165. He wanted two years’
time. Another wanted to buy $450
worth on three years’ time (one-third
each year). The banks cannot handle
such paper and if they could the dis-
regard for terms and payments by the
makers render the paper unpleasant to
handle.

Now this all appears to be a most
pessimistic presentation of the condi-
tions confronting trade at this time,
but it is the fact and we all have been
trying not to see it. Credit exchanges
are being organized in every small
town in the country and why? Simply
because of the multiplied opportunities
for loss, due to these conditions.

Farmers tell me the general outlook
for crops and prices is fairly good and
if the general public would stop and
look in the glass and see the conditions
and start to remedy them, the future
would be assured for better trade con-
ditions, but they are continually ask-
longer and more favorable
I think I may say 85
of note changes per month
bank are renewals, and the

department suggests the
change of name from “bank” to “bank
and real estate,’ by reason of the fact
that so many farms are being surren-
dered on foreclosed mortgages. The
cusses won't work. Now I am going
to quit right here, but I must tell you
of an experience this morning. A cus-
tomer who had a note of $165 which
came due ‘March 1 came in this morn-
ing in answer to a sharp letter from
me, and said, “I can’t pay that note
now. I had the darndest luck you
ever see this spring. I lost my wife.”
And if I had not heard him plainly I
would have thought he was. talking
about a horse or cow. Of course, he
had her at the hospital and the hos-
pital bill, which will take him several
months to pay (as he borrowed the
money to do it) will come before my

ing for
terms instead.
per cent.
at. the
banking

“

note, because surely the hospital bill
must be paid first.

A warm spring sun will change
things a little and I hope we may all
be ready to enjoy it. One of the
troubles is we all want to live on pie
and cake and work five days a week at
a six day

return, when many of us

were never better
than plain bread and butter, potatoes

and meat, with a little gravy on the

intended to enjoy

side. I think you get my meaning.
—_—* -
Annual Meeting of Local Co-operative

Grocery.
The annual stockholders’ meeting
and banquet of the Grand Rapids

Wholesale Grocery Co. was held last
Wednesday evening at the pdrlors of
the Park Congregational church,
where a fine dinner was served by
Plymouth Junior Ten Circle, which is
composed of twenty members. The

food and service were both superb.

After

listening to a few fine selections from

The attendance was 350.

“Doc.” Dodge's orchestra and singing
by Dodge's special entertainers, the
crowd moved across the hall to the
auditorium,
ture of the meeting was eh to or-
der by President Frank Marty.

The annual report of . company

where the business fea-

to the stockholders brought a smile to
the face of everyone present.

Manager Marty presented the finan-
cial statement as follows:

Assets.
Kent State Banke . $ 4,379.22
Industrial Bank = 994002. 3,215.99
Cask on hand -.... 109.09
Accounts receivable ___.-- 28,909.89
Furniture and fixtures __-- 1,822.10
Merchandise inventory ____ 114,058.51
Notes reeeivable _._______ 226.84

$152,712.55
Liabilities.

Accounts payable _______- $ 6,743.85
105,300.00
25,400.00
15,268.70

$152 412.9

Marty assumed the man-

Capital stack —..0

Preferred Stock «8 oa
Snrpius (22 3

on |

When Mr.
agement of the business,
ago, it had an indebtedness of $78,000

$52,000 to the bank and $26,000 for
unpaid merchandise accounts. This in-
debtedness has not only been paid off,
but $15,268.70 has been accumulated
at the rate of $400 per month to re-
tire the preferred stock issue of $25,-
400 when it matures two years hence.

The board of directors elected at the
annual meeting are P. J. Hoekzema,
Sierd Andringa, Byron
Center; J. E. Kardux, Holland; N. J.
Christenson, Newaygo; Gerrit Vander
Hooning, Archie Lindberg, and Frank
T. Marty, of Grand Rapids.

The company has very bright pros-
pects for a prosperous season for the
coming year.

eight years

Grandville;

 

MAXWELL HOUSE COFFEE.

 

Agreement With Representative Is
Ignored by Company.

April 20 the Tradesman received a
call from Mr. F. L. Pierce, factory
representative of the Cheek-Neal
Coffee Co. He stated he had been
summoned home from his annual
vacation at Macon, Ga., to fix up the
differences which had come up _ be-
tween his house and the Tradesman.
He was accorded a respectful hearing,
as is every man who has—or thinks he
has—a grievance. After he had con-
cluded his presentation of the Max-
well House side of the case he asked
what he could do to restore Maxwell
House to the good graces of the trade.
He was told he could do so by selling
the brand direct to the independent re-
tailer at the same price he sold to the
chains. He said he could not do that.

We then presented him another
alternative, which he considered care-
fully. He took it over to his hotel and
discussed the matter with his house
over the phone. On his return to the
office he. stated that he had been au-
thorized by his house to sign the agree-
ment.

He was told that such an wunder-
standing should be signed by an officer
of the company, whereupon he prom-
ised to send the agreement to the
house for prompt attention by a head
official of the company. Nothing was
heard from the matter for ten days.
April 30 the following letter was re-
ceived from the President of the com-
pany:

Nashville, Tenn., April 27—Your
article discussing certain wide varia-
tions in the retail price of Maxwell
House coffe has been called to my at-
tention. Maxwell House coffee like
other high quality products which en-
ov National distribution and strong
consumer demand, is frequently util-
ized by both wholesale and retail dis-
tributors for the purpose of attracting
new trade and new volume. As you
are aware, it is not legally possible for
us to fix the resale price of our prod-
uct nor can we determine the policy of
wholesale and retail distributors. The
one policy that we can determine is

our own. and from the beginning of .

our business, the intention of that
policy has been to enable both whole-
sale and retail distributors to make a
profit by handling Maxwell House
coffee.

What have we done to make this
intention effective? First, we have
consistently maintained a high stand-
ard of quality in our product in order
that it might always be worthy of the
confidence of the trade and the con-
suming public. This is the foundation
on which our business rests.

Next. I will cite our extensive con-
sumer advertising program, the pur-
pose of which. is to make Maxwell
House coffee a readily salable product
for every retail grocer in the United
States. To do this we advertise con-
sistently in National magazines, broad-
cast an excellent entertainment pro-
gram each week through a network of
twenty-seven radio stations, use out-
door c<4vertising in more than 3,000
cities ana towns, with high spot elec-
tric spectacular displays at such points
of National circulation as Times
Square New York, Michigan Boule-
vard. Chicago, the Ferry Building, San
Francisco, etc. We also use news-
paper advertising extensively, and in
some cities subway and street car ad-
vertising. All of this with the purpose
of creating a profitable business for

MICHIGAN TRADESMAN

both wholesale and retail grocers on
Maxwell House coffee.

Under the stimulation of this adver-
tising program, Maxwell House coffee
has become the largest selling high-
grade coffee in the United States. But,
another factor has been essential in
producing this result.

This factor, which I would cite as
the third evidence of our intention
that distributors shall profit by handl-
ing our product, is our clear and uni-
form price policy. Maxwell House
coffee has always been sold under a
price policy which placed all whole-
sale distributors on a basis of exact
equality.

It cannot be said that the Cheek-
Neal Coffee Co. has given preferential
treatment to any distributor of its
products. The distributor who buys
twelve carloads does not secure any
better price than the man who buys
twelve cases. Our price is uniform
for the entire country. That price
covers freight to the point of purchase.
In addition we drop-ship retail orders
of one hundred pounds or more for the
wholesaler’s account. We protect the
wholesale distributor against the fluc-
tuations in the green coffee market by
extending a thirty day shipping per-
iod protection against an advance in
our price and a similar protection
against a decline in our price.

We have no quantity discounts, no
free deals, no dealer or consumer
premiums, nor any device by which
preferential treatment may be extend-
ed. We have one wholesale discount,
uniform for the entire country and ap-
plied without discrimination as to size
of order. That discount is ten per
cent. Our cash discount is two per
cent. for payment in ten days from
date of invoice.

This in substance is the basis on
which has been erected the one truly
National operation in the coffee busi-
ness. To roast and distribute that
blend of fine coffees, Maxwell House,
so that it may always reach the con-
sumer in its best condition, we have
erected seven great plants. These in
the order of their age are at Nashville,
Tennessee, where the business started
more than forty years ago, Houston,
Texas, Jacksonville, Florida, Rich-
mond, Virgina, Brooklyn, New York,
Los Angeles, California and Chicago,
Illinois.

To you and to your readers, as well
as to all others engaged in the dis-
tribution of foods to tie peovle of this
great, prosperous Nation, I pledge the
whole-hearted and sympathetic co-
operation of the Cheek-Neal Coffee
Co. in working out an equitable solu-
tion of the problems which spring
from the new methods and new facili-
ties of this new era. J. O. Cheek,

President Cheek-Neal Coffee Co.

On receipt of the abuve letter, the
following reply was made thereto:

Grand Rapids, April 30—I am in re-
ceipt of your letter of April 27 and
have read same carefully and consider-
ately.

It is not the kind of a letter I ex-
pected to receive from you, because
vour Mr. Pierce, who called on me of
his own volition April 20, assured me
that you would write me a letter em-
bodying the following pledge:

“We note your criticism of our
policy in selling Maxwell House coffee
to chain stores and beg leave to state
that from now on we will not sell our
brand to any chain store system that
does not agree to maintain the price
on a basis that will enable the inde-
pendent merchant who buys his sup-
plies fro mthe jobber to compete in
price with the chain store price.”

Your letter of April 27 does not
touch the controversy which caused
me to withdraw your quotations from
our Grocery Price Current and ad-
vise all independent grocers to refrain
from handling Maxwell House coffee
until you discontinued your present

policy of selling the brand to chain
stores at prices which are denied the
independent dealer.

In view of this position, which you
have maintained for several years, I
beg leave to state that I am astounded
at the following statement in your
letter:

“It cannot be said that the Cheek-
Neal Coffee Co. has given preferential
treatment to any distributor of its
products.”

Mr. Pierce told me voluntarily that
your company sold Maxwell House to
chain stores at the same price it
charged the jobber; that the company
could not and would not sell the inde-
pendent retailer at the same price it
charged the chains.

If this is not “preferential treatment”
I have not a comprehensive knowledge
of the meaning of the king’s English.

It will be unnecessary for you to
write me any further letters relative to
the wretched manner in which you
discriminate against independent mer-
chants until this matter is treated
fairly, honestly and in exact accord-
ance with the agreement Mr. Pierce
made with me on April 20.

E. A. Stowe.

Mr. Cheek evidently regards the
situation as a joke, too trivial to re-
ceive more than passing notice and
superficial consideration. He may be
right, but if the independent merchants
of Michigan will continue to follow
the leadership of the Tradesman in
this matter, Maxwell House coffee will
not be a leader in point of sales in any
locality in the State in the very near
future. Advices from many towns in-
dicate that it has already been banish-
ed from every store except where there
are representatives of some one of the
chains.

—_>+—___
When On Your Way, See Onaway.

Onaway, May 1—Three big events
in one week is the record for Onaway.
The big community get-together ban-
quet held in the I. O. O. F. hall Friday
opened up with a bang promptly at
noon. One hundred plates were laid
and the tables were filled. Repre-
sentative people from the city and sur-
rounding country were in attendance.
Speeches and toasts occupied part of
the afternoon. Mr. Drake, of the Ag-
ricultural College, gave a very inter-
esting and instructive talk.

On Tuesday evening the I. O. O. F.
held their anniversary celebration and
banquet. The attendance was larger
than at any previous time for years
past. The programme was well filled
and the Odd Fellows and Rebekas are
more than pleased with the results. No
dull days in Onaway.

May 2, 1928

Onaway Lodge, F. and A. M., and
the Eastern Stars Lodge gave a fitie
programme to invited friends Friday
evening, followed by dancing in the
assembly hall.

Wallace Larson, former manager of
the local branch of the Northern Auto
Co., has taken over the repair depart-
ment, to be conducted on his own ac-
count. He is an enterprising young
man, brought up in this city, thorough-
ly experienced and competent to turn
out good work.

When on your way, see Onaway.

Squire Signal.

—_>2<___
Certified Seed Potato Strain Test
Planned.

A strain test of certified seed pota-
toes produced by members of the
Michigan Potato Producers Associa-
tion will be conducted by the organiza-
tion this year, probably at the Man-
celona demonstration farm. Seed
samples will be gathered from each

member and planted under uniform
conditions, to determine productive
qualities. Super-strains of potatoes

will be developed by this method.

The Association also will tighten its
regulations governing the production
of certified seed potatoes by its mem-
bers. The growers endorsed a policy
that will prohibit members from pro-
ducing table stock of the same variety
as that grown for seed.

——_>+ +
Paul Gezon, grocer at Wyoming
Park renews his subscription to the
Tradesman and writes: ‘We look for-
ward each week to the arrival of your
paper.”
—_++.__—
Everybody has to go it alone a good
deal of the time.

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.

SAGINAW BRICK CO.
Saginaw.

 

 

 

 

 

ANNUITIES

A Man Aged 75 Investing $10,000
fh : Will Be Guaranteed An Annual Income
of $1,663.00 or a Monthly Income of $128.90 for Life.

SUN LIFE ASSURANCE CO.,

For Particulars Dial 4758
JOHN E. GODFREY, 805 G. R. Savings Bldg, Grand Rapids.

Assets over 400,000,000

 

 

 

ee PATENTS PE!

“WITH OR WITHOUT CENTER POLE’!

aS

(f\WO=WayT ENT /

   

 

 

 

 

 

Two-way Tents ____$35.00
Square Umbrella __$55.00

CHAS. A. COYE, Inc.

CARRY a BROOKS

and

Tour De Luxe
The Brooxs Line

9% x 9%

Oe 11
Distributed by

GRAND RAPIDS, MICH.

 

 

 

 

 

 

Prinses aitne ©

May 2, 1928

MICHIGAN TRADESMAN 3

 

IN THE REALM OF RASCALITY.

Questionable Schemes Which Are
Under Suspicion.

If there is any one scheme that the
Realm of Rascality has exposed more
than all others it is the “free lot” offer.
This has been a favorite game of the
real estate pirate for the past thirty-
five years at least, and it never wears
out. A “free lot” appeals to home-
loving people. They find the lot any-
thing but “free” before they are
You are asked to
sign your name to a card at. the
theater, a fair or other public gather-
ing. Everyone who signs the card is
“lucky’’ and wins a lot. The bait is, as
a rule, swallowed

through the deal.

hook, line and
sinker. Then the victim is asked to

 

pay only a few dollars for cost of se-
curing the deed, etc. The victim, after
paying the fee, which is more than the
lot is worth, finds he has only a twenty
foot lot and it is worthless to build
upon. Here is where the fine work of
the promoter comes in to sell the ad-
joining lot at a price ten times what
it is worth. The land used for such
development, as a rule, is so located
that it has no value as a development.
It is estimated that these “free lot”
frauds cost the people of the large
cities at least $100,000,000 per year.
How much the country people and
those of lesser cities contribute to the
fraud is hard to estimate. The “free
lot” is a pure “gold brick” proposition,
and strictly within the law, while
some of the states now refuse a license
to real estate concerns promoting the
sale of lots by such nefarious methods.
The “free lot’ scheme means you lose
a “lot” of money.

The Federal Trade Commission an-
nounces the discontinuance of unfair
trade practices in two instances as a
result of stipulation proceedings. One
was in connection with the improper
use of the term “Sheffield” to describe
plateware that was not made of that
material commonly known as “Shef-
field Silverware” or “Sheffield Plate,’
while the other concerned the misuse
of the word silk in a trade name.

Frustration of a combination organ-
ized for control of the candy jobbing
business in a certain territory was re-
cently disclosed by the Federal Trade
Commission in announcing details of a
stipulation proceeding. Names of the
companies and persons involved were
not revealed. This is in accordance
with custom in stipulated cases. Two
corporations, two individuals, and one
partnership, doing business as whole-
salers of confections were charged
with making agreements for the pur-
pose of controlling the candy trade in
their territory by cutting off the sup-
ply of candy and confections from
other wholesalers and jobbers in the
vicinity. This was accomplished by re-
fusing to buy from any and all manu-
facturers of such commodities who
sold to the other wholesalers and job-
bers. To various manufacturers of
candy the respondents furnished lists
of so-called “legitimate” jobbers and
“illegitimate” jobbers in the vicinity
and notified the manufacturers that
they, the respondents, had jointly de-

cided to “discontinue handling the
products of any manufacturer, regard-
less of who he is or what he manu-
factures,”’ as long as he sells to the
“ilegitimate’ jobbers. Members. of
this combination entered a stipulation
agreement with the Federal Trade
Commission and agreed to cease and
desist from carrying its plans into ex-
ecution,.

The Federal Trade Commission re-
cently entered an order, directing the
American Snuff Co. to cease and de-
sist from a number of practices found
to be unfair methods of competition.
The order contained the usual require-
ment that the corporation report with-
in sixty days the manner and form of
compliance therewith. The corpora-
tion made a report, in which, while it
denied the validity of the findings and
order, it nevertheless assured the Com-
mission that it would not do any of
the things prohibited.

=—— a eS oe
Lever Brothers Lose Trademark Suit.

Some time ago Lever Bros. Co.
sought to register in the Patent Office,
Washington, the name “Supercreamed”
as a trade mark for soap, no particular
kind or variety of soap being specified.
It was stipulated into the record that
applicant “had continuously used the
mark of the application upon and in
connection with the goods mentioned
in the application since September 13,
1924, and had largely advertised the
said goods bearing the said trade
mark.” QOposition was entered by
Armour & Co., who showed that for
the past fifteen years they had con-
tinuously manufactured and sold large
quantities of cakes and_ sticks (not
paste) of shaving soap under the
trade mark “Supercream.” It was also
shown that they had extensively ad-
vertised their product by that name.
The opposition was sustained by the
Examiner of Interfences and the Com-
nussioner of Patents, upon the ground
that the words “Supercream”’ and
“Supercreamed,’ as thus applied, are
purely arbitrary and fanciful; that they
are confusingly similar in appearance
and sound; that the goods of the re-
spective parties have the same descrip-
tive properties; and that confusion in
trade would likely result from the
registration applied for, to the preju-
dice of opposer. This view was later
upheld by the courts.

—__2>~->—___
Poking Fun at Los Angeles.

A few years ago, when Los Angeles
had fewer wage earners and fewer in-
dustries than any municipality of equal
population on earth, the metropolis
became known among the sneerers of
the Middle West as “the city of no
legitimate business.” To-day it is re-
ferred to affectionately by the Iowa-
Kansas press as “the city of the living
dead,” a sardonic sobriquet derived
from the fact that the span of life in
Los Angeles is higher than it is in any
other large city. Some of these editors
splash an extremely wicked pen. One
outraged Minnesota editor has even
dubbed the City of Angeles “the
suicide city,’ for no reason at all ex-
cept that Los Angeles has the highest
suicide rate in the United States.

 

8,

 

S.
PX.

eA

 

Your Business

Interests

HAT disposition will be made of your
partnership or stock interests in the event
of your death? Or your unfinished con-

  

tracts... of your options . . . or the many other
pending matters which active business men leave
behind them?

q Would your family know how to conduct nego-
tiations for a settlement which would be just to
them? bellies

{

‘
a Rie bie

{By making your Will and appointing The Mich-
igan Trust Company your Executor you can make
certain that such interests as you leave will be
handled by an organization which is experienced,
efficient and responsible.

THE

M\ICHIGAN [RUST

COMPANY
GRAND RAPIDS

THE FIRST TRUST COMPANY IN MICHIGAN

— —

 

 

  

 

SP Hehgaireoevepisene

 

 
 

4

MOVEMENTS. OF MERCHANTS.

Comstock — Ira Wilson succeeds
William Rice in the grocery business.

Stanton--Pakes Bros. succeed Gale
& Rhodes in the meat and grocery
business.

Lansing—Mrs. Ohlen succeeds A. E.
Dymond in the grocery business. at
621 Baker street.

Blanchard—Sanders & Scott succeed
Alonzo Allen in the grocery and gen-
eral store business.

Alma—W. H. Houser succeeds H.
& S. Young in the grocery business,
R. F. D. from Alma. *

Mendon—C. J. MeKercher, recently
of Kalamazoo, has opened a cigar store
and billiard parlor here.

Newaygo—Wiilliam H. Gastelow suc-
ceeds N. A. McDonald in the grocery
and general store business.

Kalamazoo — Roy Adams _ succeeds
Gale & Rhodes in the meat and gro-
cery business at 722 Locust street.

Hamtramck—The. Wayne County &
Bank, of Hamtramck, has changed its
name to the Peoples Wayne Bank of

 

Hamtramck.

Highland Park—-Wayne County &
Home Bank of Highland Park has in-
creased its capital stock from $100,000
to $200,000.

Detroit—The Belle Isle Creamery
Co., 3600 East Forrest avenue, has in-
creased its capital stock from $750,000
to $2,000,000.

Detroit—The Maxwell Motor Sales
Corporation, Dime Bank building, has
changed its name to the DeSoto Motor
Corporation.

Eaton Rapids—The Furniture stock
of Gladys Miller has been sold to Sam
Sewall, of Saginaw, by Abe Dembin-
sky, for $1,600.

L’Anse—A cash and carry grocery
and fruit store has been opened in
the Menge George
Forest as manager.

Shepherd—The E. C. Wilson Co.
has sold its grocery stock and store
fixtures to J. R. Williams, who will

building, with

continue the business.

Lansing—Clarence F. Wilson has
engaged in manufacturing fruit and
vegetable extracts, under the style of
the Capital City Extract Co.

Detroit—The Mertpolitan Jewelers
Supply Co., Inc., 512 Metropolitan
building, has changed its name to the
Michigan Jewelers Supply Co., Inc.

Hillsdale—The Neely Clothing Co. is
conducting a closing out sale of its
entire stock and will retire from trade
here, but will continue its store in Ma-
son.

Deerfield Center—Dean Bros., who
conduct a general store R. F. D. Mt.
Pleasant, have sold their stock to
Edgar Gauntt, who will continue the
business.

Gravling — The Hanson Hardware
Co. has been incorporated with an au-
thorized capital stock of $7,500, all of
which has been subscribed and paid in
in cash,

Lawton—The grocery and dry goods
stock and store fixtures of Bitely Bros.,
has been sold to Silk & Silk, of De-
troit, for $1,230, by Abe Dembinsky,
court auctioneer.

Mendon—Carl Heiney has sold his
grocery stock and store fixtures to
Harry M. Bossard, of Sturgis, who

MICHIGAN TRADESMAN

will continue. the business under the
management of Frank Warren.

Grand Rapids — The stock of the
Unique Furniture Co., bed-room suites
and novelties, has been sold to Louis
Levinsohn, of Saginaw, for $6,500, by
Abe Dembinsky, court auctioneer.

Ovid — D. Mosser, dealer in dry
goods, was married April 29, to Mrs.
Mabel Daniels Smith, of Lansing. Mr.
and Mrs. Moser are taking a_ short
auto trip before returning to Ovid.

Kalamazoo — P. B. Appledoorn’s
Sons Co., North Burdick street, has
installed new steel shelving, fixtures,
furniture, etc., and added a complete
children’s department to its shoe store.

Detroit—The Fife Electric Supply
Co. has been incorporated with an au-
thorized capital stock of 50,000 shares
at $1 per share, of which amount $30,-
000 has been subscribed and paid in
in cash.

Grand Rapids — A trust mortgage
sale of the women’s ready-to-wear ap-
parel and shoe stock of C. W. Broers-
ma, 866 Grandville avenue, has been
made to Louis Levinsohn, of Saginaw,
by Abe Dembinsky.

Detroit—Hock & Co., 9939 Mack
avenue, has been incorporated to con-
duct a retail hardware store with an
authorized capital stock of $20,000,
$2,000 of which has been subscribed
and paid in in cash.

Pontiac—Macauley’s, Inc., 5 South
Saginaw street, has been incorporated
to deal in books, stationery and nov-
elties, with an authorized capital stock
of $15,000, all of which has been sub-
scribed and $10,000 paid in in cash.

Flint—The Kirk-Dizik Corporation
has been incorporated to deal in gen-
eral merchandise and: women’s ready-
to-wear apparel, with an authorized
capital stock of $25,000, $16,000 of
which has been subscribed and paid in
in property.

Bay City—The Valley Electric Ser-
vice Co., 911 North Water street, elec-
trical parts, etc., has been incorporated
with an authorized capital stock of
$10,000, $5,000 of which has been sub-
scribed and paid in, $1,000 in cash and
$5,000 in property.

Grand Rapids—The John W. Baily
Co., 1029 Michigan Trust building, has
been incorporated to deal in electrical
refrigeration and appliances, with an
authorized capital stock of $50,000, $25-
000 of which has been subscribed and
$20,000 paid in in cash.

Hancock—The Ladin-Gale Furniture
Co., 128 Quincy street, has been in-
corporated to conduct a retail furni-
ture and house furnishings business,
with an authorized capital stock of
$15,000, all of which has been subscrib-
ed and paid in in property.

Lansing—L. G. Birney has purchas-
ed the remaining assets less the ac-
counts receivable of the Birney Elec-
tric Co. from the Central Trust Co.,
receiver. The store will be conducted
under the management of F. A. Let-
zau, at 127 East Washtenaw street.

Lansing—H. T. Busch, former man-
ager of the Sallan jewelry store here,
has purchased the controlling interest
in the Sallan jewelry stores here and
in Muskegon and organized the Bush-
Sallan Co. of Lansing and Muskegon,
with headquarters for both stores here.

Hamtramck—-The R. & S. Clothing
Co., 9441 Jos. Campau avenue, has
been incorporated with an authorized
capital stock of $25,000 preferred and
25 shares at $1 per share, of which
amount $9,500 has been subscribed,
$8,002 paid in in cash and $500 in
property.

Detroit—The Radium Ore Reviga-
tor Sales, Inc., 608 Transportation
building, has been incorporated to deal
in radium and radium products, with

an authorized capital stock of $50,000, ©

all of which has been subscribed and
paid in, $15,000 in cash and $35,000
in property.

Saginaw—Walton-Morse, Inc., 104
East Genesee avenue, has been in-
corporated to deal in radio, washing
machines and _ electrical appliances,
with an authorized capital stock of
$25,000, all of which has been sub-
scribed, $5,400 paid in in cash and
$19,500 in property.

Flint—McLogan & Austin, Inc., 517
South Saginaw street, has merged its
china, glassware, silverware and lamps
business into a stock company under
the same style, with an authorized
capital stock of $30,000, all of which
has been subscribed and paid in, $5,000
in cash and $25,000 in property.

Detroit—Edward J. Nebel, Inc., 1036
Randolph street, dealer in leather,
findings, shoe dressings, cobblers’ ma-
chinery and tools, has merged its busi-
ness into a stock company under the
style of Nebel Bros., Inc., with an
authorized capital stock of $20,000 pre-
ferred and 10,000 shares at $1 per
share, $30,000 being subscribed and
paid in, $20,000 in cash and $10,000 in
property.

Kalamazoo—Clarence M. Field. 139
South Westnedge, has merged his un-
dertaking business into a stock com-
pany under the style of Clarence M.
Field, Inc., with an authorized capital
stock of $500,000, of which amount
$19,650 has been subscribed and $2,000
paid in in cash. The company will deal
in baskets, funeral supplies at wholesale
and retail in connection with its un-
dertaking business.

Traverse City—Coincident with the
opening of a retail store by Sears, Roe-
buck & Co. here, announcement is
made that Montgomery Ward & Co.
have leased a third of the Hannah &
Lay department store occupying near-
ly a half city block. Gradually Hannah
& Lay will dispose of the departments
which occupy the remainder of the
store, R. Floyd Clinch, Chicago cap-
italist who is a majority stockholder,
announced. Passing of the Hannah &
Lay Mercantile company will mean the
passing of one of Northern Michigan’s
best known institutions and landmarks.
The store began as an early trading
post and its history is the history of
Traverse City itself. Within a short
time the largest and oldest retail es-
tablishment of Northern Michigan will
be only a memory, having given way
before the advance of the chain stores.

Manufacturing Matters.

Monroe—The Barrett Paper Prod-
ucts Co. will rebuild on a much larger
scale, its plant which was recently de-
stroyed by fire.

Holland — Abe Dembinsky, court
auctioneer, has sold the Holland Steel

May 2, 1928

Corporation to Joe Brown, of Grand
Rapids, for $1,970.

Battle Creek—The Zulu Toy Manu-
facturing Co., Inc., 58 Barney street,
has increased its capital stock from
$50,000 to $100,000.

Monroe—The’ Monroe Paper Prod-
ucts Co. is erecting a concrete and
brick addition to its plant at an esti-
mated cost of $40,000, to engage in the
manufacture of cartons.

Jackson—The Melling Machine Co.,
Tyson street and M. C. R. R., auto
parts, has been incorporaed with an
authorized capital stock of 3,500 shares
at $10 per share, $1,000 being subscrib-
ed and paid in in cash.

Detroit— The Perfection Stamping
Co., Inc., 743 Beaubien street, has been
incorporated with an authorized cap-
ital sock of $25,000, of which amount
$4,500 has been subscribed, $75 paid
in in cash and $4,425 in property.

Detroit—Naturalite Signs, Inc., 5833
Tireman avenue, has been incorporat-
ed to manufacture and sell advertising
devices, with an authorized capital
stock of $50,000, $10,000 of which has
been subscribed and paid in in cash.

Grayling — The Grayling Manufac-
turing Co., has been incorporated to
manufacture and sell wood lathe prod-
ucts, with an authorized capital stock
of $25,000, $13,500 of which has been
subscribed and $1,350 paid in in cash.

Ferndale—The Arnold Tool & Man-
ufacturing Co., 1521 Hilton Road, has
been incorporated with an authorized
capital stock of $80,000 preferred and
20,000 shares at $1 per share, $1,000 of
which has been subscribed and paid in
in cash.

Detroit—The Receptacle Mold Cor-
poration, 7763 Mack avenue, has been
incorporated to manufacture concrete
molds and parts, with an authorized
capital stock of $50,000, $25,000 of
which has been subscribed and $5,000
paid in in cash.

Detroit—The Norwich Specialty Co.,
3533 East Forest avenue, has been in-
corporated to manufacture and_ sell
hardware specialties, with an author-
ized capital stock of $5,000, $3,000 of
which has been subscribed and paid in,
$2,100 in cash and $900 in property.

Detroit — The National Appliance
Co., has been incorporated to manu-
facture and sell building appliances and
deal in builders’ supplies at wholesale
and retail, with an auhorized capital
stock of $25,000, all of which has been
subscribed, $7,000 paid in in cash and
$12,500 in property.

Detroit—The American Lubricator
& Brass Co. and the Sterling & Skin-
ner Manufacturing Co. have been con-
solidated under the style of the Con-
solidated Brass Co., 139 Summit street,
with an authorized capital stock of
$33,340 common, $16,660 preferred, all
of which has been subscribed and paid
in.

Detroit—The Rich Products Corpo-
ration, 2017 Penobscot building, has
been incorporated to make castings,
metal forgings, etc., with an authorized
capital stock of 60,000 shares of class
A stock at $32.60 a share, 120,000 shares
of class B stock at $10.60 a share and
180,000 shares no par value, of which
amount $4,260 has been subscribed and
paid in in cash, ae

 

 

 

 

 

 

 

 

 

May 2, 1928 MICHIGAN TRADESMAN 5
Essential Features of the Grocery needed and the trade is inclined to the market more closely sold up than 360 Sunkist <2. =... 7.00
Staples. whittle down its stocks rather than in several years. Competing fresh 3600 Red Ball os 6.50
Sugar—Jobbers hold cane granulated add to them. Perhaps the unsettled products from ‘the South have been de- 300 Red Ball ~.----------------- 6.50
at 6.75 and beet granulated at 6.55. situation regarding Oregon prunes has layed by cool weather and retailers Lettuce — In good demand on the
Tea—The markets abroad during had some bearing on the California report a much better than average following basis:
the week, meaning particularly on market. Prunes are going out to the movement of pickles of all types. Dills Arizona Iceberg, 4s, per crate ~-$4.00
Ceylons and Indias, have been firmer, trade through the regular channels, but are to be had chiefly from second Arizona Iceberg, 6s, per crate ~~ 3.50
but this has not communicated itself it is a turnover caused almost exclu- hands. Relishes are also active and Hothouse feaf, per Ib. _.___.___- 14c
very extensively to markets in this sively by normal consumer demands firm. New Potatoes—$3.25 per bu. for

country. The demand for tea from
first hands in this country is small, and
that condition always brings irregular
prices. Holders of tea are shading
here and there, although this does not
extend so much to the best grades.
The consumptive demand for tea is
fair.

‘Coffee—The markets for Rio and
Santos coffee, green and in a large
way, has been rather irregular, with
the tendency downward rather than
upward. There is a lot of these coffees
stored in Brazil, but the Brazilians
claim to have them well in hand. How-
ever, the effect is undoubtedly depress-
ing upon the first hands market in this
country. Market on the whole line of
Rio and Santos coffees is nominally
about what it was a week ago, but
actually a little weaker. Milds have
been looking up and the general feel-
ing is stronger, with slight advances
here and there. The jobbing market
for roasted coffee has made no gen-
eral change during the week, although
here and there’sellers have accommo-
dated themselves to changes in the
green market.

Canned Fruits—The week presents
no new features as yet.

Canned Vegetables—New prices on
California asparagus have been an-
nounced, the average being about the
same as last year. Some quotations
are slightly above last year, particu-
larly tips. So far, the trade have not
shown much interest. Outside of this
there has been very little development
in canned foods since the last report.
Southern tomatoes are still weak, prob-
ably will stay that way for awhile.
String beans are unusually closely
cleaned up, but this has not caused any
further advances, as holders are taking
their profits on resales. Peas are
steady, with cheap peas firmest on the
list. Demand does no seem to be tak-
ing fancy peas. Corn is quite slow
and inclined to be weak. -

Dried Fruits — Dried fruits passed
through another uneventful week.
There is little to record of develop-
ments in the market, as trading was
mainly in jobbing parcels, with repeat
orders frequent from the local and in-
terior trade, while no price changes of
consequence were made on the spot.
At the source raisings have improved,
as Sun-Maid has revised its prices up-
ward, but prunes have been easier in
California owing to a lack of buying
support from the domestic markets.
Statistically the prune market is in ex-
cellent position as there are only 20,-
000 to 25,000 tons left, according to the
best estimates, which is a smaller sup-
ply than has been carried in the spring
in a number of years. With a normal
movement such a supply can easily be
cleared before new crop appears. The
trouble with the prune market has been
the fear to buy freely just at the sea-
son when cold storage facilities will be

 

and not by speculative interest. The
market on apricots and peaches has
been steady on what fruit is on the
market. In apricots offerings are most-
ly standards and choice. Fancy and
other grades are scarce and _ firm.
Peaches are often in broken assort-
ments with the desired types in firm
hands and not freely offered on the
open market. Currants have been in
fair demand, with no surplus on the
spot to weaken the undertone.

Canned Fish—The carry-over of
shrimp has been light and the catch
so far poor, but this has not greatly
improved the demand. Both pink and
chum Alaska salmon are wanted, but
without change in price for the week.
The better grade chinooks are firm, on
account of scarcity. Alaska red salmon
is dull and weak. The remaining stock
of Maine sardines is very spotty, be-
ing mainly tag ends. The clean-up is
closer than is usually the case. Lobster
and crab meat show much reduced
stocks and crab meat especially is
scarce.

Salt Fish—The demand for mackerel
and other varieties of salt fish is fair.
It is not what it was during Leni, of
course, but is still satisfactory and
holders are hopeful that the summer
demand is going to be above normal.
Some mackerel is being carried over,
not having caused very much weak-
ness in the market. Prices are un-
changed for the week and other varie-
ties of salt fish are also steady and un-
changed.

Beans and Peas—At last weakness
has set in in the market for dried beans
after a very firm season that lasted sev-
eral weeks. Pea beans and red kidneys
are neglected and prices are easy.
California limas, however, are scarce,
wanted and firm. Blackeye peas are
also scarce, wanted and firm.

‘Cheese—The demand is fair. The
market is firm. on account of light
offerings.

Nuts—Nuts in the shell are selling
at irregular prices and in limited vol-
ume, mostly in a jobbing way. Retail-
ers are giving little support to the mar-
ket and as consuming channels are
normally limited at this season all fac-
tors in the trade are more interested
in keeping their stocks low than in
increasing them. Outside of Califor-
nia walnuts, of which there is a liberal
stock, the balance of the line is not
in excessive supply. Nut meats are
also quiet and are in hand-to-mouth
demand.

Olives—The demand for bottled
olives has improved, causing a better
undertone although the spot market
as a whole is not as firm as the situa-
tion in Spain. Stocks here are in com-
plete assortment and have been fur-
ther increased by a new shipment this
week.

Pickles—Salt pickles of all sizes are
in excellent statistical position. with

Rice—The tone of the market nas
improved, but the price basis remains
the same and trading is of a jobbing
character, with stocks here in broken
assortments and in smaller volume than
usual for the season.

Syrup and Molasses—There is a
steady movement of the finer grades
of grocery molasses. The market is
fairly active. The continued cool
weather is largely responsible. No
buyer is taking any large amount of
stock, but the demand is fairly general
and fairly regular. Prices are not ma-
terially changed. The production of
sugar syrup is just about enough for
the demand, so that the market is

steady. Compound syrup is in rather
small request at present. Prices are
unchanged.

Vinegar—The strength of the mar-
ket is exhibited by the difficulty in
buying at listed quotations. The price
tendency continues to be upward and
even at to-day’s levels it is no easier
to cover than when the market was on
a lower basis.

—__+->____

Review of the Product Market.

Apples — _ Baldwins, $2.25@2.50;
Northern Spys, $2.50@3; Western Jon-
athans, $3 per box; Rome Beauty, $3.50
per box.

Asparagus—40c per bunch for Geor-
gia.

Bagas—Canadian, $2.40 per 100 Ib.
sack.

Bananas—5'%4@6c per lb.

Butter—The market has had a fairly
firm week. The demand is good and
receipts at the moment are moderate
and well controlled. Jobbers hold fresh
packed at 42c and prints at 44c. They
pay 24c for No. 1 packing stock and
12¢ for No: 2,

Cabbage—New from Texas has ad-
vanced to $6.50 per crate.

Carrots—$1.25 per bu. for old; new
from Texas, $2.50 per bu.

Cauliflower — New from Florida,
$3.50 per doz.

Celery—75@$1 per bunch according
to size; Florida, $5 per crate.

Celery Cabbage—$1.50 per doz.

Cocoanuts—$1 doz. or $7.50 a bag.

Cucumbers—Indiana hot house, $2
per crate.

Dried Beans—Michigan jobbers are
quoting as follows:

 

 

GC bE Pea Beans .. 6. ee $10.00
Light Red Kidney _....2-_-____ 9.80
Dark Red Kidney 9.90

Eggs—The market for fine fresh

eggs is about 1%c higher per dozen
than it was a week ago. Receipts have
not been heavy during the week and
the demand has been continuously ac-
tive. Local handlers pav 27%4c for
strictly fresh.

Grape Fruit — Florida commands
$6@6.50 per crate.

Green Onions—Chalotts, 65c per doz.

Lemons—Quotations are as follows:

Jee) SUNEE oon cee ccwa pele

Florida.
Onions—Texas
bu. crate for white and $2.75 for yel-
low: home grown command $4 for
white or yellow.
Oranges—Fancy Sunkist

3ermudas, $3 per

California
Navels are now on the following basis:

M0 $6.25
6 7.00
0 2 7.25
76 oe 8.C0
OG 8.00
0. Oe 8.00
YO eS 8.00
OS ee Bey

Red Ball 50c cheaper. All sizes of
Floridas are selling at $6.
Peppers—Green, 65c per doz.
Pieplant—Ill. outdoor grown
mands $4 per 40 Ib. box.
Potatoes—The market is steady on
the basis of $1.33 per 100 Ibs., gen-
erally over the State.
Poultry—-Wilson & Company pay as
follows:

coni-

 

eavy fowls 00 he
Bight fowls 2). 0 a 24e
Peavy. Beovlers 2 26¢
breht W. E. Broilers = 18¢

Radishes—85ce per doz. bunches for
home grown hot house.

Strawberries—$4.75 for 24 pint crate
from Louisiana.

Sweet Potatoes — $2.50 per hamper
for kiln dried stock from Tennessee.

Tomatoes—$3.50 for 10 lb. basket of
hot house; $1.40 per 6 lb. basket from
Calif.

Veal Calves — Wilson & Company
pay as follows:

ey ae ee l6c
Good oe l4c
Medium 0 12¢
Boor 2 ee 10c
——eo-—o_—_
Price Discrimination in Favor of Chain
Stores.

Grand Rapids, May 1—TI note your
recent references to the Maxwell
House coffee situation, which have in-
terested me greatly.

As a former employe in the buying
department of one of the chain store
organizations, I happen to know that
Maxwell House gives the chains f0
per cent. discount from list and 2 per
cent. cash discount; also 2c per pound
selling expense and lc per pound for
advertising, so that the chain stores
get 3c per pound lower prices than
many jobbers receive. It is possible,
of course, that some jobbers may re-
ceive this concession also.

When Maxwell House coffee was
listed at 45c, the chain store was able
to buy Maxwell House at 353%4c. It
was during this time that the brand
was quoted by the chain stores at 39c,
while independent merchants were
obliged to pay 45c per pound for the
brand.

If you could have access to the rec-
ords of a chain store buying head
quarters for a few minutes, as I did for
several months, you would find other
instances of unfair discrimination by
food manufacturers in behalf of chain
stores which would surprise you, to
say the least. Nemo.

 

 

MICHIGAN TRADESMAN

May 2, 1928

 

THE DITCH OF DESPAIR.

 

Maxwell House Coffee Rushing Into
Oblivion.

At the annual meeting of the
American Wholesale Grocers Associa-
tion, held at Cincinnati, John Coode,
head of the National Association of
Retail Grocers, made an appeal to the
jobbers to assist in making merchants
of retailers. He asserted that 30 to
40 per cent. of the retailers can be
saved, which would leave about 100,000
who are worth while. He also con-
tended there was a place for the whole-
saler, and with all due deference said
that there were not many of them who
could qualify any better than can the
retailers.

The jobber is in the same ditch as
the retailers, and the manufacturer is
fast getting into the same predicament.
Both will go into the discard if the
independent retailer and jobber are
forced out of business through the
monopolistic methods of chains stores
and the favoritism which they receive.
The jobber could do himself some good
by helping the retailer, and the retailer
could do both the jobber and manu-
facturer some good if he helped him-
self.

He charged the jobbers with re-
sponsibility for crippling many retail-
ers who would otherwise go forward
if it were not for the disposition to
give irresponsible retailers credit and
starting others in business with insuffi-
cient capital. If one wants to borrow
money from a banker he must prove
his honesty, ability to make a profit to
repay the loan, yet anyone can come
to a jobber and get money without a
quiver.

Coode defended the specialty manu-
facturer, who obtained orders for the
jobber without any assistance from the
latter, and that if this were not cor-
rect the goods would remain in the
jobber’s warehouse. Yet, he said, the
jobber expects 10 to 15 per cent. mar-
gin on such specialty orders. He also
asserted that he did not believe that
one per cent. of the specialty men
would take orders from retailers at 5
per cent. off if he understood in ad-
vance the jobber would not accept
such orders.

He referred to the practice of chain
stores selling Maxwell House coffee
at cost, saying that they are not
philanthropists and will not do busi-
ness without a profit, and that some
day the Cheek-Neal Coffee Co. would
wake up to the situation and sell its
product go the independents at the
same price it sells to the chains—or
find itself in the ditch of despair, to
which it is now headed through the
stubborn policy of President Cheek in
undertaking to penalize the independ-
ents in favor of the chains.

Mr. Coode predicted that ten years
hence there would be 10,000 grocers
doing a business in excess of $100,000,
10,000 of them who will do $50,000 or
less, another 10,000 whose volume will
be around $40,000, and 100,000 whose
sales will average under $30,000. These
130,000 grocers will be doing 25 per
cent. of the business as against 75 for
the chains. If the present gain in
chains is continued in the next ten

years as in the past five years his pre-
diction would come true, he added.

The retailer might be able to get a
job, he continued, at $20 a week, but
it would be a sad plight for the job-
ber if he had to work for that salary.
He also said chains would take the
entire output of manufacturers, and
while the manufacturers would not
want this condition, he would be help-
less under the circumstances. Yet he
pictured that situation, if the jobber
and retailer did not become more
proficient.

To prevent such conditions the re-
tailer must buy his goods on the same
basis as the chains, and if the jobber
could not make this possible he is
doomed. The grocer must be given an
equal opportunity in order that he
may be able to maintain himself in
his community and hold out some op-
portunity for his children. The chains
are a monopoly—some of them, at
least—and they are a menace and must
be stopped.

The manufacturers and jobbers must
see to this and they must also recog-
nize that they cannot expect 10% to
11% per cent. gross, as on that basis
they are useless to the retailer, as the
latter could not compete under such
conditions. He also referred to the
infamous action of the National Biscuit
Co. giving 17% per cent. to chains
when more than 80 per cent. of the re-
tail grocers over the country did not
enjoy more than 5 per cent. This
spread, he maintained, was too great,
and he expressed the opinion that the
company would find this out, and if
these 80 per cent. were driven out of
business as a result the company would
have to pay 17% per cent. on all of
its business.

He closed with a fervent prayer
that jobbers, retailers and manufac-
turers get together and go to work.
The time has arrived, he told his audi-
ence, when all playing must be stop-
ped and good, hard, conscientious
work indulged in, as otherwise the
jobber and retailer would go and the
manufacturers would not escape in the
catastrophe.

——-- > >
Corporations Wound Up.

The following Michigan corpora-
tions have recently filed notices of dis-
solution with the Secretary of State:
K & P Grocery Co., Saginaw.
Diebolt Hardware Co., Detroit.
Central States Utilities Co., Detroit.
South Haven Country Club Realty Co.,

South Haven.

Wolverine Patents Holding Co., De-
troit.

Kersten Radio Equipment Co., Kala-
mazoo.

General Welding, Inc., Fordson.

Metallic Art Co., Detroit.

D. M. Woodruff & Co., Detroit.

General Piping Corp., Detroit.

Warren Rural Telephone Co., Warren

Escanaba Drilling Co., Escanaba.

Pedemode of Detroit, Inc., Detroit.

Boddinghouse Co., Muskegon.

Critchfield & Co., Detroit.

Henderson Light & Power Co., Hen-
derson.

Menominee Odd Fellows Association,

Menominee.

—_—- v.?->_____

Every emotion has its price and if
we want to enjoy it we must pay for
it.

ooo
If we don’t discipline ourselves the
world will do it for us.

 

 

 

MICHIGAN

Tax Free Investments

Coupon
Masonic Temple (Detroit __-------- 5%
Grand Rapids ‘Trust Building ~---~-~- 5%
American Home Insured __--------- 5%
Woodward Land Co., Ist. _.._._----- 6%
New York Water Service, Ist. _____- 5%
City of Grand Haven, Michigan ____ 414%

(Select the Firm before the Bond)

GRAND RAPIDS TRUST CO.

Grand Rapids, Michigan

Price
100

100
100
100
100

4.05%

 

 

 

 

 

 
  
  

No other guarantee is

products

they bear.

than the name

needed on these

 

 

   

SS

x te. 1

MUELLE

   
 

 

 

 

ee

ee a

'
«
a ie
i

rapa oypaegt <

 

 

 

 

 

   

May 2, 1928

Two Mail Order Houses Invade
Traverse City.

Traverse City, May 1—A merchant's
middle name must be work to succeed
to-day.

The four great Ps of business—Per-
severance, Pluck, Push and Persist-
ency—plus Vision, will carry any live
man onward to a successful goal, in
spite of the new competition.

Mr. Heater, Manager of the local
Penney store, has returned from at-
tending a business conference in Chi-
cago of the J. C. Penney stores in the
states of Michigan, Indiana, Ohio,
Illinois and Wisconsin.

A. T. Petertyl, of 511 South Union
street, conducts one of the cleverest
and best equipped meat markets on the
South side. Mr. Petertyl, by his quiet,
pleasant manner, is enoying a lucra-
tive trade. This is backed up by a
superior stock of well assorted meats.
He is ably assisted by two very court-
eous helpers. Courtesy oils the wheels
of business and in this instance the
machinery is well oiled.

One of the neatest groceries on East
Front street is conducted by C. A.
Gardner at No. 448. This store is en-
titled to special mention. It is scrupu-
lously clean and neat and the various
items are well displayed and price
ticketed. Mr. Gardner realizes that in
order to win the trade of the average
housewife who is taking such journals
as Good Housekeeping and the Ladies’
Home Journal, a merchant must keep
his store as neat and clean as the
average dining room and kitchen. He
is also a firm believer in the fact that
goods well displayed are half sold and
that a price card talks all day and
draws no salary.

Wonderful tales are being told of
the “big ones I didn’t get Tuesday,
May 1.” Winnie, the barber, claims
to have lost two trout nearly as large
as the big musky mounted and on dis-
play in his barber shop on East Front.

Your correspondent met this week
in Traverse Mr. Johnson, formerly of
Elk Rapids, but later manager of the
Mrs. Hobbs store at Williamsburg. He
is now manager of the Eddy grocery
store at the Soo, one of the largest and
finest grocery stores in the Upper
Peninsula. Mr. Johnson informed your
correspondent that Mr. Eddy had sold
his establishment and he was on a
leave of absence looking for another
position. Your correspondent has
been acquainted with Mr. Johnson for
many years and knows of no better
salesman or store manager. You can
get in touch with Mr. Johnson by
writing him care of A. H. Eddy at the
Soo.

Sears, Roebuck & Co. opened their
local branch on Front street Friday
morning in the Dockeray Furniture
Co. building, recently vacated ‘by them.
Thus another problem is injected into
the woes of the local merchants. It is
hard competition, but it is competi-
tion that can be met. At present they
are featuring automobile sundries and
radio supplies. Twenty-five years of
continually knocking the country mer-
chants in the front pages of their
catalogues by assuming that, on ac-
count of their immense purchases, they
can sell merchandise more cheaply
than the country merchants, has had
its intended psychological effect un-
til now every farmer believes it, but
a trained merchandiser can _ easily
show up the Ethiopian in the wood
pile.

No sooner had our merchants had
time to catch their breath over the
opening of the Sears-Roebuck store
Friday morning than the startling an-
nouncement came that Montgomery
Ward & Co. had bought out the entire
building, stock and fixtures of the
Hannah & Lay Mercantile Co., the
oldest combined wholesale and retail
store in this part of the State. The
oldest retail store was the Coy store,
at Alden, which discontinued business
after operating fifty-three years in

 

MICHIGAN TRADESMAN

1923. Your correspondent will have
more to say of the history of the
Hannah Lay Mercantile Coc. next week.
Suffice to say Montgomery Ward &
Co. have secured one of the largest
and best equipped retail plants in all
Northern Michigan and will, no doubt,
do an immense business in this fast-
growing district. ‘The irony of the
whole matter is that all merchants
handle some article manufactured by
the Standard Oil Co. and your cor-
respondent has reason to believe there
is Standard Oil Co. money in both the
giant mail order houses of ‘Sears, Roe-
buck & Co. and Montgomery Ward &
Co. Their action in going into all
towns of 5,000 inhabitants or over in
the United States was hastened by the
competition of the J. C. Penney stores,
which are largely curtailing their
stores in smaller towns. |
Charles H. Coy.
—_>-.___

Celery City Jobbers Visit Five Towns.

Kalamazoo, May 1 —: Kalamazoo
wholesalers invaded Van Buren and
Cass counties Thursday on the second
of the 1928 spring friendship tours.
Michigan’s great grape growing coun-
try was included in the trip, Matta-
wan, Lawton and Paw Paw being
visited. Decatur, famous for its celery
and peppermint, was the next stop, and
the trip concluded at Dowagiac with
a dinner program.

Everywhere the local jobbers went
they heard complaints regarding the
weather conditions. Farm work is be-
ing held up seriously, while the long
continued cold has proved a real handi-
cap to retailing of seasonable merchan-
dise. One of the enterprising Dowagiac
merchants, who is blessed with a vein
of humor, advertised a snow shovel
sale Wednesday. Whether or not it
was profitable publicity he declined to
say.

The weather has started rumors of
total destruction of the peach crop and
heavy damage to the grape crop. How-
ever conservative authorities say it is
far too early to state just how much
crops are injured and that the greatest
losses and inconveniences will: result
from the inability to plant at the right
time.

The party got away at 8 a. m. and
made stops in order at Mattawan,
Lawton and Paw Paw, getting as far
as Decature for lunch. They arrived
at Dowagiac about 4 p. m. and dinner
was served at the Elks temple for the
tourers and their invited guests from
along the tour route.

D. P. ‘Chinblom, vice-president of
the Mueller Baking Co., was the speak-
er of the evening, talking on ‘Person-
ality in Business.” He emphasized the
value of the human equation in the
business world and told how it often
succeeds in holding trade against the
competition of big business.

Glen Thompson, of Bermingham &
Prosser, presided. Charles Snyder
acted as song leader. The Goodrich
orchestra of Dowagiac played during
the dinner hour.

—_+-+___

No one has ever made a collection of
statistics regarding the enormous num-
ber of perfectly sane, kind, friendly de-
cent creatures who form a large pro-
portion of any mass of human beings
anywhere and everywhere—people who
are ret vicious or cruel or depraved,
not as a result of continual self con-
trol, but simply because they do not
want to be, because it is more natural
and agreeable to be exactly the oppo-
site things, people who do not teell
lies because they could not do it with
any pleasure and would on the con-
trary find the exertion an annoyance
and a bore; people whose manners and
morals are good because their natural
preference lies in that direction.

Frances Hodgson Burnett.

 

 

For thirty-five years, there has never been
a let-up in the educational campaign to
support and assist distributors in both in-
creasing their sales and for the rapid turn-
over of

Shredded W heat

Shredded Wheat eaters look to you to supply
this “consumer demand” for SHREDDED
WHEAT .... 12 large, full sized Biscuits

[12 ounces] in every package.

As summer approaches, are you ready to
take care of the increased business which is
constantly being created for you?

The Shredded Wheat Company
Niagara Falls, N. Y.

 

 

 

 

 

 

Nearly Fifty Years of Experience in
Match Making has Produced

THE DIAMOND BRAND

 

Diamona

  
 

 

You will build prestige for your store by
selling this high quality brand, avoid
price cutting and inferior quality com-
petition.

5
You will serve your community by
securing the best and safest match that
can be made.

52
A match is made to produce fire. It
therefore can be an element of danger.
The Diamond Brand has the high repu-
tation of the makers behind it.

THE DIAMOND MATCH COMPANY

 

 

 

 

   
 

:
i
;
f

Preenie

 

8

NO TIME FOR SUBTERFUGE.

The letter from the President of the
Cheek-Neal Coffee Co., published else-
where in this week’s paper, is an apt
illustration of the manner in which
some crafty executives appear to think
they can deal with the chain store
problem and befoul the issue so as to
get away with it.

Not so with the Tradesman, how-
ever. We have lisened to the honeyed
words of food manufacturers until they
have grown stale, flat and unprofitable.
We have listened to their persistent
promises to “do something about it”
until we have ceased to have any re-
gard for promises or pretentions of
friendship and consideration for the in-
dependent merchant. We _ have re-
luctantly come to the conclusion that
all promises uttered by the two-faced
executives of the food manufacturing
industry to “investigate conditions”
and “solve problems” are mere mouth-
ings which mean nothing and which
are uttered solely to secure delay and
put off the evil day when definite ac-
tion must be taken and a definite stand
made, one way or the other.

As the Tradesman has repeatedly
stated, the independent merchant has
reached the parting of the ways, where
he must decide whether he and his ac-
tions and methods will justify the use
of the term “independent” or whether
he will continue to be used as a door
mat by the food manufacturers who
have one price for the independent
merchant and a much lower price for
the chain store.

Any manufacturer who sells the
chain store at a lower price than he
sells the independent has no legal or
moral right to send a salesman to cross
the threshold of the independent mer-
chant, soliciting the patronage of the
man they are gradually and wickedly
undermining in the estimation and
esteem of the buying public.

That such a condition is tolerated
shows how wretchedly the independent
merchant defends his own rights and
how inadequately he maintains the
position he should assume toward the
men and the system which seek his
downfall. If the independent mer-
chants would organize as they should
and stand together, they could remedy
this condition inside of thirty days, but
so lang as they permit two-priced man-
ufacturers to make a convenience of
the independent merchant, while they
are accomplishing his downfall, so long
will present conditions continue.

The same is true of the wholesale
grocer, who voluntarily assumes an un-
tenable position through his own cow-
ardice in buying goods of food manu-
facturers who sell their brands to the
chains at the same prices they charge
the jobber. If the wholesalers would
combine and refuse to handle any
product which is sold to any retailer at
the wholesale price, they would bring
the vampires of the food manufactur-
ing industry to time inside of a month.

All that is required to meet the
emergency which now confronts the
trade is BACKBONE. Unless this
desirable quality is cultivated im-
mediately, consistently, constantly and
everlastingly, both branches of trade
will go down in disaster, never to rise

MICHIGAN TRADESMAN

again. This is strong talk and some
may think it is a little radical, but the
Tradesman is willing to stand or fall
on the outcome of this position.

 

WORK WITH WHOLESALERS.

After a start that was rather af-
flicted with skepticism, organization
of the Wholesale Dry Goods Institute
was effected last week at St. Louis
under happier circumstances. What
the institute plans to do falls in line
more or less with the familiar objects
of such bodies. Studies and analyses
will be made of a number of problems
and practical matters either plaguing or
affecting the business of dry goods
wholesalers.

The platform laid down by Alvin
E. Dodd, chosen director, seemed to
have a good deal of common sense in
it. In part of his summary he stated:

“So we must serve producers and
retailers in the ways that will serve
the public best or we retard the in-
evitable development of a new tech-
nique of distribution which is demand-
ed by the new conditions confronting
all business to-day.”

This recognition that custom is no
guarantee of a place in the scheme of
things when efficiency or service is
lacking furnishes an excellent starting
point. Once waste is eliminated and
the wholesaler is functioning in a way
to promote efficient distribution, then
he is apt to have considerably less
cause for complaint. Mr. Dodd also
brought out a significant point when
he referred to the dominance of style
and cited its disturbing effects on many
manufacturers who are ready to work
with the wholesalers ‘to create more
reasonable conditions.”

In contrast to the fair handling ac-
corded chain store competition by the
dry goods wholesalers, the convention
of the American Wholesale Grocers’
Association at Cincinnati brought blast
upon blast of abuse and complaint.
This militant organization launched
some years ago its famous offensive
against the packers and after long ef-
fort made the “consent” decree stick
in the highest court. Obviously, their
newest crusade will be leveled at the
chains, and they hope to enlist the aid
and co-operation of other wholesale
and indepedent retail associations.

As a first step in this campaign a re-
search bureau will be organized to
make a study of food distribution
methods and practices and to co-oper-
ate with the Federal Trade Commis-
sion in restraining monopolistic prac-
tices. The organization will also throw
its support to the Stobbs bill calling
upon the Commission to get the facts
upon chain store methods.

In one particular the grocery and
dry goods jobbers are nearly in agree-
ment. Both groups wish to clear up
the confusing situation on the outlets
used by manufacturers and just what
prices and discounts are given. With
this information in hand, it is probably
planned to let the direct and chain
store sellers go their way and to pool
orders, where possible, with those pro-
ducers who favor jobber distribution.

reacinadsiceeeentmeatiacinas

If a man will talk, you can size him
up quickly.

SOMEWHAT MIXED.

Unless reports have reflected condi-
tions inaccurately, the month of March
did not bring results altogether satis-
factory to retail trade throughout the
country. Just before Easter sales shot
forward nicely, but from that point on
trade volume was kept up to par in
many instances only by means of con-
stant pressure. Consequently, the gain
of about 7 per cent. which was record-
ed a year ago is not likely to be equal-
ed this year.

Weather conditions, of course, re-
ceived the chief blame for unsatisfac-
tory trade, and it is true that when
fair days camé along totals
mounted. At the same ime, motor car
purchasing, stock speculation, unem-
ployment and even political uncertain-
ties no doubt had their influence as
well.

In the wholesale merchandise mar-
kets there was more or less marking
time, awaiting improvemert in the re-
tail stores. Purchases for clearance and
special sales to be held this month are
being completed, but the volume of
this business is smaller than usual.
On the other hand, interest in new
lines is somewhat greater and marks
a step forward in the newer merchan-
dising plan that places more emphasis
upon style and novelty than upon price
appeal.

In line with this trend manufacturers
are moving their operations closer to
the actual retail selling season.
the four-season plan is now deemed

sates

Even

passe in some quarters, and a six or
eight season program is advocated.
This is a far cry. from the spring and
fall openings conducted not so long
ago, but conditions seem to warrant
the change, and the net result shou'd
be safer and more profitable merchan-
dising in those lines where style is
paramount.

TEXTILES ADVANCING.
Untimely advances in raw material
are emphasizing
branches of the textile industry, which

trouble in the two

have been suffering right along. Cot-
ton has jumped about 40 per cent.
ahead of the price a year ago, but the
cloth producers, due to the almost ever-
present surplus of goods, have been
unable to push prices up. in proportion.
The. average on gray and finished goods
is only a little more than 10 per cent.
above a year ago.

Similarly, in the woolen market the
raw material here and abroad has ad-
vanced about 15 per cent. In knitting
varns this increase has been reflected
fairly well, but weaving yarns. have
shown scarcely a third of this increase.

The continued rise in cotton last
week finally had the effect of lifting
cloth quotations a little and trading
was a bit more active. However, the
leader of the industry testified before
the Senate sub-committee in Washing-
ton last week that “no resumption of
greater mill activity is justified.”

The experiment of raising woolen
fabrics is under way and men’s wear
materials were advanced about 7%4
cents per yard during the past week.
Prices on fall clothing were in many
instances figured at close margins, and
it remains to be seen whether the ad-

 

May 2, 1928

vance in woolens will be passed along.

As price difficulties are encountered
in these two markets, the silk trade
goes rather serenely along. Values, if
anything, are lower on many volume
fabrics, which has the effect of
strengthening the competitive position
of such goods.

IRREGULAR SHOWING.

Despite a crop of official assurances
during the week that the general busi-
ness situation has shown improvement
in various directions, there was reason
for believing that, if anything, a slight
setback has taken place. Steel fur-
nished evidence of the sort and the
reports from the industry are not as

 

optimistic as they were even a short
while ago. At the same time, car load-
ing figures continue to run below last
year.

On the other hand, automobile man-
ufacture is forging ahead and the De-
troit employment figures are not only
12 per cent. over those of a year ago,
but have finally passed the 1926 level.
Building contracts hold up well also,
although some shading has been noted
lately.

Two outside influences are no doubt
bearing more heavily on business sen-
timent than they were. One is the prox-
imity of action in Congress on out-
standing economic issues and the other
is the crucial stage reached in stock
market operations. The tendency in
business is to wait on developments,
and this means a certain amount of
slowing down.

As first-quarter earnings statements
come forward they make a rather ir-
regular showing, although results ap-
pear to be better than were generally
expected in view of the spotty condi-
tions known to prevail and the keener
competition that has kept down profits.
However, these companies are usually
the leading concerns. Perhaps the
many complaints come from their
smaller competitors.

 

POOLING CANCER RESEARCH.

Laymen will wonder whether there
is not a deal of truth in the declaration
of Dr. Charles H. Mayo that “too much
secrecy is the main drawback in the
search for a cancer cure as it is now
being conducted by research scholars
throughout this country.” There is
reason back of the development of this
condition. There is the medical pro-
fession’s long experience with charla-
tanism in “cancer cures.” But there is
a new element in the situation—scien-
tific jealousy and distrust. To us it
seems that the famous Rochester phy-
sician is right in urging a breaking
up of these sealed chambers of re-
search. Knowledge, as soon as gained,
should be pooled. A Government pro-
gram of unified research might speed
forward by many years the eventual

victory over cancer.
cei

Hell hath no fury like a stylish-
stout woman after she has been on a

rapid-reducing diet for three days.
ee

An idea isn’t worth much until a
man is found who has the energy and
ability to make it work.

nee

Is your opinion a thought or a
whim?

 

 

y
|
if
‘ @
Ay
- 4 2

 

 

PN IIR ase

© ese Radar,

“4
ae

 

 

 

 

May 2, 1928

MICHIGAN TRADESMAN

9

 

THE DEMOCRACY OF LINCOLN

 

Did It Owe Its Existence To Thomas
Jefferson?

No less an historian than Woodrow
Wilson once said that “he would in-
deed be a rash man who should say he
understood Abraham Lincoln.” When
we stop to think of Lincoln’s deep and
mysterious nature, we appreciate the
significance of this statement. Yet the
recognition of this fact should not dis-
courage us in our search for the truth
about him. A clergyman, in trying to
explain his conception of God, declar-
ed that “we cannot comprehend God,
but we can apprehend Him.” How
true this is, and how true it is of hu-
man personalities like Lincoln. Even
if we cannot solve the mystery of this
great character, we can at least catch
glimpses of him as he passes through
the pages of our history. Judgments
are made and from them we form
opinions which at least have the virtue
of becoming our honest convictions.

I realize that democracy is one of
those words which defy accurate and
complete definition. Yet, here again
this should not prevent us from an
honest attempt to discover its meaning.
James Russell Lowell was right when,
delivering an address on democracy to
the English people in 1884, he said,
“Few people take the trouble of trying
to find out what democracy really is.”
“Vet,” he added, “this would be a
great help, for it is our lawless and un-
certain thoughts, it is the indefinite-
ness of our impressions, that fill dark-
ness, whether mental or physical, with
specters and hobgoblins.”

What, then, is democracy? I like
Senator Borah’s statement. “By dem-
ocracy, I mean something vastly more
than a mere form of government by
which society is restrained into free
and orderly life. It is a moral entity,
a spiritual force as well.’’ This ethical
conception of democracy (to again re-
fer to Lowell’s famous address) is best
expressed, he said, in Theodore Par-
ker’s statement that democracy meant
not “I’m as good as you are,’ but
“You're as good as I am.” _[ think of
democracy as something closely akin
to religious feeling and aspiration—a
spiritual force. It is inconceivable, ex-
cept as it deals with life, the essence of
which is to elevate and dignify the hu-
man being. Democracy would gladly
accept Nicholas Murray Butler’s state-
ment that “the most precious thing in
the world is the individual human mind
and soul, with its capacity for growth
and service. True democracy cries, “all
men up to the height of their fullest
capacity for service and achievement.”
The very cornerstone of democracy is
the individual, and he who in his social
and political thinking subordinates the
individual, is to that extent denying
the tenets of real democracy.

President Alderman of the Univers-
ity of Virginia says Pasteur’s definition
suits him best. ‘Democracy is that
order in the state in which every man
(and now he would add ‘every woman’)
has a chance to make the most of him-
self, or of herself, and knows that he
has the chance.”

Some would prefer the statement
from the famous “The Cross of Gold”
speech, by Mr. Bryan. “There are
two ideas of government,” he said.
“There are those who believe that, if
you will only legislate to make the well
to do prosperous, their prosperity wiil
leak through on those below. The
democratic idea, however, has been
that if you legislate to make the mass-
es prosperous, their prosperity will find
its way up through every class which
rests upon them.”

This definition leads me to a final
one which is to be found in the im-
mortal Declaration of Independence.
“That all men are created equal, that
they are endowed by their Creator with
certain unalienable rights, that among
these are life, liberty and the pursuit
of happiness. That to secure these
rights, governments are instituted

among men, deriving their just powers
from the consent of the governed.”
“That,” says Elihu Root, “is the prin-
ciple of democracy.” :

For the sake of clearness, I was
about to assemble more definitions of
democracy so that we would better
understand each other, when, in scan-
ning the pages of Malloch’s “The
Limits of Pure Democracy.” I caught
this challenging sentence. ‘Professed
democrats are constantly addressing
themselves to the task of describing
democracy as a peculiar system of
government, and defining its peculiar
features with ostentatious semblance of
precision; but, the moment their defi-
nitions are analyzed, all of them, as we
shall see presently, fall to pieces, leav-
ing no idea behind them which has any
counterpart in the world of actual or of
possible fact.” I cannot agree with
this viewpoint of Mr. Malloch’s. De-
mocracy, to be sure, is vague, defini-
tions are more or less ambiguous, the
word, like a rubber band is, by nature,
elastic. Various shades of meaning of
the word are as numerous as people
themselves. Nevertheless the word
“democracy” does convey ideas which
can be so definite and so concrete that
once they seize upon a man’s mind,
they can lead and have led him to a
martyr’s grave.

Democracy, with all its elusiveness,
is definable, and how interesting for
us to note that perhaps one of the best
definitions comes from the lips of one
of the world’s greatest democrats,
Abraham Lincoln, who spoke of “a
government of the people, by the peo-
ple, for the people.” Uttered on the
battlefield of Gettysburg, in November,
1863, this democratic sentiment, this
love and respect for the people at large,
was entirely consistent with views
freely expressed by him from boy-
hood days. Lord Charmood said, “No
political theory stands out from _ his
words and actions, but they show a
most unusual sense of the possible
dignity of common men and common
things,” and then declared, “If Lin-
coln had a theory of democracy, it was
contained in the following sentence
written a year or two before his elec-
tion to the presidency. ‘As I would not
be a slave, so I would not be a mas-
ter,’ adding, this expresses my idea
of democracy. Whatever differs from
this, to the extent of the difference is
no democracy.”

In 1837, before he became prominent
even in state politics, while campaign-
ing for the legislature, the youthful
Lincoin declared, “I go for all sharing
the privileges of the government who
assist in bearing its burdens. Conse-
quently, I go for admitting all whites
to the right of suffrage who pay taxes
or bear arms (by no means excluding
females). If elected, I shall consider
the whole people of the county, my
constituents, as well those that oppose
as those that support me. While act-
ing as their representative, I shall be
governed by their will on all subjects
upon which I have the means of know-
ing what their will is, and upon all
others I shall do what my own judg-
ment teaches me will best advance
their interests.” Brand Whitlock says
that “the whole theory of representa-
tive government was never more clear-
ly understood, never more clearly ex-
pressed; always fundamentally demo-
cratic he was so close to the heart of
humanity that intuitively he measured
its mighty pulsations, and believed that
the public mind was not far from the
right.” Many years later, expressing
his faith in the people’s judgment as
the one authority in affairs, Lincoln
added, “Is there any better or equal
hope?”

“He had a certain mystic faith in

the ultimate rectitude of human im-
pulse.’ What student of Lincoln
would deny that this estimate of

Thomas Jefferson by President Alder-
man does not exactly fit the gaunt
friendly lawyer of Sagamon county
who, humorously, once said that “God

must have loved the common people
because he made so many of them.”

If the limits of this paper permitted,
a continuous stream of evidence could
be produced were it necessary to do
so, bearing on this man’s unquench-
able democracy; a democracy express-
ing itself in every phase of his life,
religious, social and political.

I wish there were time to cover those
thrilling days of the decade from the
Compromise of 1850 to the Chicago
convention of 1860, now one of the
milestones of the Nation. President
Pierce, in his inaugural of 1852, spoke
of “the sense of repose and security
that had been restored throughout the
country.” It was only the inevitable
calm before the _ storm. Senator
Douglas pushed through the Kansas-
Nebraska bill in January, 1854. Events
of grave import were piling thick and

fast upon one another. Anti-slavery
feeling was now running high. Civil
war was soon raging in Kansas. One

editor aroused his readers with a head-
line that “blood was being spilled in
the faces of the people.” The Miss-
ourians sacked the town of Lawrence,
Kansas, followed by the murder of five
Southerners on Pottawamie Creek by
the fanatical John Brown. Bitter feel-
ing was sweeping the land like a
prairie fire. Senator Seward, of New
York, was pleading in the halls of
Congress for “the higher law, higher
than the Constitution—the moral law.”
In the House of Representatives,
Charles Summer, of Massachusetts,
was outrageously attacked by Brooks,
of South Carolina, after his bitter
speech on ‘‘The Crime of Kansas.’ The
Dred Scot decision came from the Su-
preme Court in 1857; followed by the

famous Lincoln- Douglas debates.
These, too, were days which “tried
men’s souls’ and public men had to

stand up and be counted.

Lincoln, whose interest in politics
had been waning was_ profoundly
aroused by the Nebraska bill of 1854.
With the battle cry of “this Nation
cannot exist half-slave and_half-free”
on his lips, he immediately plunged in-
to the seething political arena of the
day. By sheer force of character_he
quickly became a leader in a struggle
of giants, his influence spreading with
leaps and bounds from the State of
Illinois to the whole Nation.

The Republican party had been born
in the midst of these fast moving and
far-reaching’ events and Lincoln im-
mediately joined its ranks, forsaking

the Whig organization, fast crumbling
to pieces since the death of its pic-
turesque leader, Henry Clay. Professor
Muzzy reminds us that this new party
convention met under the oaks, out-
side the town of Jackson, Michigan.
Amid great enthusiasm the meeting de-
clared that “slavery was a great moral,
social and political evil, demanded the
repeal of the Kansas-Nebraska act and
of the Fugitive slave law of 1850.” The
convention resolved that “postponing
all differences with regard to political
economy or administrative policy they
would act cordially and faithfully in
unison until the contest with slavery
was ended.” The fears of Jefferson
were coming’ true and here was a party
springing into being which agreed with
him that slavery was an “abominable
crime.” As adying man the great Jef-
ferson had exclaimed, “this momentous
question, like a fire bell in the night,
awakened me and filled me with horror.
I considered it at once as the knell of
the Union.”

The alarm bells were beginning to
ring louder and louder from village
to village—slavery must not be the
knell of the Union. All were
relegated to a minor place but those of
the preservation of the Union and
slavery. The tariff, the bank, currency,
internal improvements, all these were
drowned by the alarm bells which had
haunted the peaceful shades of Monti-
cello. They were now ringing furious-
ly. Lincoln, like a knight of old, was
in the thick of the struggle. He was

issues

dominated by a burning desire to save
the Union above all things. “A house
divided against itself cannot stand. I
believe this Government cannot endure
permanently half-slave and half-free. I
do not expect the Union to be
solved. I do not expect the
fall, but I do expect it will cease to be
divided. It will become all one thing
or all the other. Either the opponents
of slavery will arrest the further spread
of it and place it where the public mind
shall rest in th he

course of ultimate

dis-

house to

belief that it is in the

extinction, or ifs

  

advocates will push it forward until it
shall become alike lawful in all the
states, old as well as new, North as
well as South” He was m. dead
earnest—the debates with Douglas
were on. ‘The fate of a nation was at
stake. ‘‘These stirring speeches,” de-

oe
clared one paper, “have set the prairies
on fire.” Lincoln was pleading for his
country and for freedom. “Think
nothing of me, he said, “take no
thought for the political fate of any
man whomsoever, but come
the truths that are in the
of Independence. You may do any
thing with me you choose, if you will
but heed these sacred principles. While
pretending no indifference to earthly
honors, | do claim to be actuated in
this contenst by something higher
than an anxiety for office. [ charge
you to drop every petty and insignifi
tant thought for any mans
It is nothing, I am _ nothing,
Douglas is nothing. But

stroy that immortal emblem of human-

*

back to

| slarationn
Veclaration

 

SUCCESS.
Judge

do not de-

itvy—the Declaration of American In-
dependence.”
Afew days later, at Ottawa, Ill., he

said, “I hold there is no reason in the
world why the negro is not entitl
all the natural rights enumerated in
Declaration of Independence—the

 

to life, liberty and the pursuit of

piness. [ hold that he is as much
titled to these as the white ‘

agree with Judge Douglas,
my equal in many respects
not in color, perhaps not
intellectual endowment.

rignt to eat the bread, wi
leave of anybody else, whic!
hand earns, he is my equal

equal of Judge Douglas and the
of every living man.” :

Lincoln, in the last debate, replied to
Douglas that there was but one issue
between them. “Is slavery right or
wrong?’ And he closed with these
words, “It is the eternal ‘
tween these two principles—right and
wrong—throughout the world. They
are the two principles that have stooc
face to face from the beginning of
time and will ever continue to stru
The one is the common rig
manity, and the other the divin
ot kings.”

When the votes were counted
little giant” had won. Lincoln natur-
ally was disappointed. He said hé felt
“like the bov who stubbed his toe—it
hurt too bad to laugh and he was too
big to ery.” Like Washington, the de-
feats of Lincoln were only stepping
stones to victory and two years later
we see him on the train headed for the
inauguration at Washington. The cam-
paign had been bitter. The ugly
epithets “Lincoln, the beast,’ and “the
IHinois ape” did not wound his sensi-
tive nature nearly as mucl the at-
titude of the Springfield preachers.
Twenty of the twenty-three were
against him. ‘These men well know,”
he said, “that I am for freedom, and
yet with this book,” pointing to the
New Testament, “in their hands, in
the light of which human bondage can-
not live a moment, they are going to
vote against me. I do not understand
it at all.” Like Jefferson, the liberal
Lincoln, though standing four square
for the spirit of Christianity, found or-
ganized Christianity in many quarters
arraigned against him.

On the way to Washington, he stop-
ped for a few hours at Independence

Hall in Philadelphia. He was deeply

 

 

 

and the

1 +]
equal

    

“the

1 as

 

10

moved and “spoke fervently of that
sentiment in the Declaration of Inde-
pendence which gives liberty not alone
to the people of this country, but hope
to all the world for all future times,
which gave promise that in due time
the weights would be lifted from the
shoulders of all men and that all should
have an equal chance,” and then, “If
this country cannot be saved without
giving up that principle, I was about to
say I would rather be assassinated on
this spot than surrender it.” At that
very hour speculators were placing
bets in barrooms and hotel lobbies that
he would never be inaugurated. But
they were wrong. The assassin’s bul-
let was destined to strike too late to
prevent this greatest of Americans
from saving the Nation and striking
a death blow to human bondage.

He was inaugurated March 4, 1861,
the first President of a party which in
those days received its greatest in-
spiration from the founder of Ameri-
can democracy, Thomas Jefierson.*
President Alderman of the University
of Virginia, a scholar of the first rank,
says, “Thomas Jefferson is the titular
saint of the Democratic party, but
strange to relate he has been the titu-
lar saint of the Republican party as
well, at least until the civil war, and
he is likely to be the titular saint of all
parties yet to be born that hark back
to individual opportunity and freedom.
In the first platform of the Republican
party in 1856, and again in 1860, the
first plank declared faith in the prin-
ciples promulgated in the Declaration
of Independence, and the present Re-
publicans of America derived their
soundest tradition from the revolution-
ary republicanism of Thomas Jeffer-
son.”

I have looked over many speeches
delivered in these two conventions and
found several references to Thomas
Jefferson and his ideals. Listen to this
typical one by Mr. Wilmot, of Penn-
sylvania. “I hailed true Americanism
when I first heard of the great Thomas
Jefferson, who, upon the altar of God,
had shown hostility to tyranny in
every form.”

In “The Political Parties of To-day,”
by Professor Holcomb, of Harvard, the
debt of the Republican Party to Jeffer-
son is also strongly emphasized. Pro-
fessor Holcombe says: “The logical
foundation of the Republican Party
was laid by Thomas Jefferson just
seventy years before its actual appear-
ance. The resolution, which he intro-
duced into the Congress of the United
States in 1784 for the organization of
territorial governments in the great
empty regions of the West, which the
larger states had recently ceded to the
Union, was designed to prevent the
extension of slavery into any of those
regions.

“If adopted, as originally proposed
by him, it would have confined that
then unpopular institution to those of
the original states which chose to
maintain it. Unfortunately, the pro-
vision for the exclusion of slavery from
the Western Territories failed of adop-
tion by a narrow and accidental major-
ity. Three years later the Northwest
Ordinance was adopted, excluding
slavery from all that part of the West
which lay North of the Ohio River.

“It is not without significance that
the popular conventions, which actual-
ly founded the present Republican
party. were held in the states of this
old Northwest, several of them on the
anniversary of the adoption of the
Northwest ordinance, and chose for the
name of their new party that which
Jefferson had preferred for the party
which he himself had founded.

“The Republican tradition was born
one hundred and forty years ago,
though the political organization to
which it is now attached did not come
into existence until a full half of this
long period had passed.”

“It is clear,” says President Alder-
man, “that Jefferson was Lincoln’s

MICHIGAN TRADESMAN

chief political mentor.”” The following
letter, written by Lincoln in 1859 to a
committee of Massachusetts citizens
who had invited him to attend a fes-
tival in Boston on April 13 of that
year, in honor of Jefferson’s birthday,
speaks for itself:

“But, soberly,” writes Lincoln, “it is
now no child’s play to save the prin-
ciples of Jefferson from total overthrow
in this Nation.

“One would state with great con-
fidence that he could convince any sane
child that the simpler propositions of
Euclid are true; but nevertheless he
would fail utterly with one who should
deny the definitions and axioms.

“The principles of Jefferson are the
definitions and axioms of free society.
And yet they are denied and evaded
with no small show of success. One
dashingly calls them ‘glittering gener-
alities.. Another bluntly calls them
‘self-evident lies... And others insid-
iously argue that they apply to “super-
ior. races.’

“These expressions, differing in form ”

are identical in object and effect—the
supplanting the principles of free gov-
ernment, and restoring those of classi-
fication, caste, and legitimacy. They
would delight a convocation of crown-
ed heads plotting against the people.
They are the vanguard, the miners and
sappers of returning despotism.

“We must repulse them, or they will
subjugate us. This is a world of com-
pensation; and he who would be no
slave must consent to have no slave.
Those who deny freedom to others de-
serve it not for themselves, and, under
a just God, cannot long retain it.

“All honor to Jefferson—to the man
who, in the concrete pressure of a
struggle for national independence by
a single people, had the coolness, fore-
sight and capacity to introduce into a
merely revolutionary document an ab-
stract truth, applicable to all men and
all times, and so to embalm it there
that to-day and in all coming days it
shall be a rebuke and a stumbling
block to the very harbingers of re-
appearing tyranny and oppression.”

Thus wrote Lincoln in 1859. Two
years later, in a position of tremendous
responsibility, he takes over the reins
of government. (Can he, and will he
make good those principles which were
so sacred to him? To me, one of the
most appealing pictures in our entire
history is that of President Lincoln as
he rises to deliver his inaugural ad-
dress. A small crowd is present, the
people fearing a tragedy. General
Scott has soldiers posted and ready
“if any of them show their heads or
raise a finger to blow them to hell.”
His old rival, Senator Douglas, wins
our respect as he steps forward to re-
lieve the nervous President of his hat
and cane.. The country was virtually
sitting on a volcano. A rival govern-
ment in the South was already in op-
eration. Southern men were leaving
the army and _ navy daily. Major
Anderson with a small garrison of
eighty-three men was holding Sumter
with practically no food to sustain him
and his men. It was, indeed, a mo-
mentous hour in the world’s history.
Can’t you see him as he steps forward
and looking across the Potomac to
the Virginia hills, savs firmly but
kindly, “In your hands, my dissatisfied
fellow countrymen, and not in mine,
are the momentous issues of civil war.
This Government will not assail you.
You have no conflict without being
yourselves the aggressors. You have
no oath registered in heaven to destroy
the Government, while J have the most
solemn one to preserve, protect and
defend it. I am loath to close. We
are not enemies, but friends. We must
not be enemies. Though passion may
have strained it, it must ‘not break the
bonds of affection. The mystic chords
of memory, stretching from every pa-
triotic grave to every living heart and
hearthstone all over this broad land,
will yet swell the chorus of the Union

May 2, 1928

 

The Oldest Bond House in Western Michigan

A.E.AUSTERER & Co.

Investment Securities

303-307 Michigan Trust Building

A MICHIGAN CORPORATION

Capital and Surplus
More Than $450,000

GEO. L. O’BRIEN
Vice President

ARTHUR E. KUSTERER
President

ROGER VERSEPUT, JR.
Sec’y and Treas.

 

 

 

 

 

 

\K/ \K

 

 

 

The United Light and Power Co.
The United Lightand RailwaysCo.

Continental Gas and Electric
Corporation

Announce the Consolidation of Their Grand Rapids
and Chicago Offices on April 30, 1928

The address of the Chicago Office of these companies
will be

22nd Floor, Bankers Building

105 West Adams Street
Chicago, Illinois

Telephone, Dearborn 3540
The Grand Rapids Office will be closed after April 26, 1928,

for stock transfers and other business.

Transfers of stocks heretofore effected at the Grand Rapids
Office will be handled through the Chicago Office at the

above address.

Grand Rapids, Mich., April 21, 1928

 

 

 

Wholesale . . Flower and Vegetable . . Lawn Grass

SEEDS,

(TESTED)
IN BULK OR PACKETS AND CARTONS

We protect our Dealers by referring mail order inquiries

back to them... Distributors for VIGORO Plant Food.

ALFRED J. BROWN SEED CO.

25-29 Campau Avenue N. W. Grand Rapids, Michigan

 

 

 

 

 

 

Seely Flavoring Extracts
A standard of quality for over 60 years

SEELY MANUFACTURING CO.

1862

Flavoring
Extracts

1928

Toilet
Goods

 

1900 Jefferson Ave., East, Detroit

 

 

 

 

 

 

 

 

 

 

 

May 2, 1928

MICHIGAN TRADESMAN

11

 

when again touched, as surely they
will be by the better angels of our
nature.”

Only a few days later, this noble
man whose love of mankind knew no
bounds, was plunged into a bloody
civil war to which his sensitive human-
itarian nature revolted, yet upon which
he would not turn his back. For the
Union and the cause of human liberty
were at stake. He trod a lonely and
bitter path for four long years. Finally,
through sheer exhaustion, the brave
and matchless Lee laid down his arms
at Appomattox. “There must be ho
bitterness in the hearts of men,” said
Lincoln. To one who suggested that
Jefferson Davis be hanged, he answer-
ed, “Judge not, that ye be not judged.”
There are no more “rebels,” he said,
the Southerners are now “our fellow
countrymen.” In a few days. the
stricken and battle scarred South lost
its best friend and the Nation lost the
noblest figure it ever produced.
“Shrewd, logical realist though he was,
nevertheless he was essentially an
idealist,” says Brand Whitlock, “and
his ideal was too high, too far. Mutual
forgiveness, immediate reconciliation,
brotherly love, were not for his con-
temporaries and their hatred bore its
inevitable fruit in the bitter days of re-
construction which followed. Because
they could not understand him, the
men of his time reviled and ridiculed
him, measured him by the standards
with which they measured themselves,
and, in judging him, judged only
themselves. Themselves impractical,
they thought him impractical who was
the most practical of men; thought him
ignorant who was the wisest of men;
sneered at him as uneducated—him on
whom degrees and doctors’ hoods
would have appeared pinchbeck and
ridiculous. And his fate, in life, in
death, was the lonely fate—and the
immortal glory of all the prophets and
saviors of the world.”

This great and good man learned at
first hand what the poet meant when

he said:

“te who ascends the mountain tops will
find

Their loftiest summits clad with ice and
snow;

Ile who surpasses or subdues mankind

Must look down on the hate of those

below;
Though far above the sun of glory glow,
And far beneath the earth and ocean
spread,
Pound him are icy rocks, and loudly blow
Contending tempests on his naked head.”
Lemuel S. Hillman.

~~
Business Activities at the Detroit
Market.

Detroit, May 1—Store managers,
personnel directors and traffic manag-
ers of retail stores from all over the
United States will convene in a joint
convention at the Hotel Statler, May
7,8 and 9. An excellent program con-
taining the names of oustanding store
executives has been arranged by the
National Retail Dry Goods Associa-
tion and Detroit store owners are cor-
dially invited to register their interest-
ed executives for this session.

Monday morning is to be given over
to a joint session of the store manag-
ers and traffic managers on the use of
“Fiber Shipping Containers and Unit
Packing” and the “Efficient Traffic
Department as a Profit Maker.” The
personnel group will hear Isabel Craig
Bacon of the Federal Board of Voca-
tional Education in Washington. on the

Value to Stores of Training for Re-
tail Selling in the Public Schools.”

In the afternoon each group meets
separately and each has an excellent
program. Monday evening is given
over to a joint smoker when questions
not on the program will be brought
up for discussion. The smoker will be
under the direction of B. G. Hawkins
of the Jordan Marsh Co., Boston.

Tuesday morning the groups all
meet separately again and at noon get
together for a luncheon given to De-
troit executives with Oscar Webber
of the J. L. Hudson Co. presiding, and

a message from Lew Hahn, managing
director of the National Retail Dry
Goods Association.

Tuesday afternoon the store man-
agers and personnal group meet jointly
with Chester B. Curtis of Scruggs,
Vandervoort & Barney Dry Goods Co.,
of St. Louis, as chairman.

Tuesday evening is given over to a
banquet and a joint session with the
Taylor Society. Wednesday, the
groups again meet separately. Suffi-
cient time will be allowed during this
last day for a trip through Detroit
stores by the visiting delegates. An
outstanding exhibition will be on dis-
play on the ball room floor at the Stat-
ler during the three days.

More than 580 retail merchants in
Hillsdale, Sturgis, Coldwater and Al-
bion, were the guests last week of
twenty-five members of the Whole-
sale Merchants’ Bureau of the Board
of Commerce, who conducted a trade
promotion trip to those cities. The
Detroiters made the trip in a chartered
motor bus. They left Detroit early
Tuesday morning and returned after
midnight Wednesday.

secause of the highly competitive
character of the district covered, a
great deal of interest was taken in this
trip by Detroit wholesale houses.
Luncheons and dinners were served in
each of the towns on the itinerary, at
which the retailers from the towns on
the trip and surrounding territory were
the guests. Speakers from Detroit ad-
dressed the gatherings and local speak-
ers welcomed the Detroiters.

Overnight freight service has been
established between Detroit and the
area covered by last week’s trip. The
Detroit United Lines trucks are now
serving the mer@hants of those towns,
thus giving preferred service from De-
troit.

H. William Klare, manager of the
Statler Hotel, was elected a vice-
president and director of the Hotel
Statler Co., Inc., in New York last
week. Mr. Klare has been with the
Statler organization thirteen years, ten
of which he has served as manager of
the Detroit Statler.

At the regular monthly meeting of
the directors of the Michigan Bell
Telephone Co., held in Detroit, re-
cently, estimates were approved for ex-
tension to the plant in the amount of
$1,520,000. This amount is divided
approximately $643,000 for Detroit,

and $877,000 for the remainder of the
State.

 

——
Had Not Done Much For Sick Man.

“Have you given him anything or
done anything to relieve him?’ asked
the young doctor who had driven far
into the backwoods to see a patient in
the dead of a stormy night.

“Well, no, doc—that is to say, nothin’
to speak of,” said the wife of the pa-
tient. “I had him soak his feet in al-
most b'lin’ water with a lot of mustard
in it, an’ I clapped a red-hot plaster on
his back, an’ another on his chist, an’
I’ve put a couple of blisters I had in
the house under his arms, an’ a bag o’
cracked ice on the back of his neck, an’
had him drink a pint of ginger tea with
a dash o’ rum in it jes’ as hot as he
could swaller it, an’ I follered that with
some arb bitters one of the neighbors
sent over, an’ I had him take five or
six pills out of a box I got one day
from a man that come along with
medicine to sell, an’ he’s had three or
four spoons o’ Quakem’s pain-killer an’
one o’ these sidelitz powders, but I
didn’t give him much o’ anything, or
try to do much for him, until you come
an’ see what you think ailed him.”

—_~2-.___

Apprentice training is the formation

of right habits.

Cookie es
and ca

 

 

 

“aN —
or every o commie

 
   
 
  
   
 
     
  
   

Let turnover
polish your shelves

Here’s a quick test of the business health of your
store: Run your hand along the tops of the shelves.
SLIPPERY? Good! That means the wood has been
worn smooth by the rapid movement of goods, on

and off. Especially off!

If there’s a rough, dusty surface on one of your
shelves polish it off quick with the Beech-Nut line.
If you like a tin-polished shelf, stock it with Beech-
Nut Prepared Spaghetti, or Pork and Beans. If you
prefer a glass finish, keep Peanut Butter, Catsup and
Chili Sauce sliding over the sop.

Depend on this: No well-displayed Beech-Nut
product lingers long on your shelv es. To your reg-
ular and first-order customers ‘‘Beech-Nut’’ means
pure food—and a flavor that tastes like more. Keep
your shelves slippery with the fast moving Beech-
Nut line.

BEECH-NUT PACKING COMPANY
Canajoharie, N. Y.

Beech-Nut

    
 
 

 

 

ASTERPIECES
Q E THE BAKERS ART

Ee
oe Be ety

ey ULE ee. :

i. bc
eS

ilff|

Tom mh

O!

 
 

                  

 

 

 

 

  

p s

 

 

 

 

FINANCIAL

 

Too Much and Too Little Rain Boosts
Farm Prices.

An old adage has it that the rain
falls alike on the just and unjust but
so far this year it has fallen too heavily
on some sections and not enough on
others. The uneven distribution of
moisture over the country at the be-
ginning of the 1928 growing season
limits the prospects for bumper crops
but it is accelerating the rise in agri-
cultural products.

Wheat prices under the influence of
the bullish weather reports have jump-
ed 25 per cent. in the last two months,
attaining the best price for the com-
modity in two years, but in the last
few days new highs for this year like-
wise have been made in corn, cotton,
rye and oats. How far this emphatic
recovery in agricultural values will ex-
tend nobody knows at this early date,
but the fact remains that a widespread
recovery in leading farm commodities
now is in process.

Without here going into the details
of the weather reports the outstanding
conditions in control of the markets
may be set down. East of the Miss-
issippi the farmer has been confronted
with a late season, too much rain and
cold weather. Not only have these ad-
verse climatic conditions killed the
winter wheat in many sections but
they have postponed spring planting.

The farmer in the Southwest like-
wise is in trouble but his complaint
is against the drought and dry winds.
If reports from the interior may be
relied upon the bad growing conditions
have even been aggravated since the
Government made its April estimate,
which, translated in terms of the com-
modity is more bullish now than it
was then.

If unfavorable growing conditions
for winter wheat were offset by an im-
provement in the Northwest, where
spring wheat is widely grown, perhaps
the rise in the commodity of late would
not have been so spectacular. What has
happened is that simultaneously with
the advent of unfavorable growing con-
ditions for winter wheat have come
adverse weather conditions for the
spring variety. In the Northwest spring
wheat section—and even out as far
West as Washington, Idaho and Ore-
gon—there have been delays in plant-
ing.

Reports of this character always
have their cheerful and gloomy as-
pects. Marketwise restrictions on the
1928 production are destined to in-
crease handsomely the price at which
growers may sell their products. And
rising prices usually stimulate opti-
mism. The fact remains of course
that under such conditions growers
will not have as much to haul to mar-

ket. Paul Willard. Garrett.
[Copyrighted, 1928.]
oe
Increased Sale of Tools Forecast Good
Business.

If as in times past increases in or-
ders for machine tools give pretty sure
evidence of expanding industry the
rise to 221.8 in the machine tool orders
for March has unusual barometric
significance for 1928 business.

Last autumn’s slump in business

MICHIGAN TRADESMAN

was accurately forecast by an early
1927 drop in orders for machine tools
and by September, according to the
National Machine Tool Builders’ As-
sociation, new gross orders dropped to
a recent low level of 106.2. From that
low volume increasing demands for
tools have lifted new orders steadily
and persistently until last month a
new record since 1920 was set by the
industry.

While important as a reflection of
an improving position for the machine
tool industry itself the significance of
these figures reaches far beyond the
group they represent. Over a long
period of years variations in the de-
mand for machine tools have proved
to be a fairly accurate barometer of
the general business growth. Depres-
sions in business almost invariably are
forecast by a shrinkage in machine
tool orders. Likewise revivals in in-
dustry have in times past been fore-
shadowed by mounting tool sales.

Significant is it as 1928 begins there-
fore that in January new orders for
machine tools rose 77 per cent. over
the corresponding month of the year
before, in February 40 per cent. and
in March 47 per cent. It is another
straw by which we may judge the di-
rection of events. And _ peculiarly
enough the new March tabulations re-
veal a fresh peak since 1920. Values
in that inflation year were abnormally
high so when allowance is made for
the subsequent decline in prices prob-
ably we would find that the actual vol-
ume of machine tool orders for March
topped the 1920 peak.

Enough time has elapsed since the
close of the first 1928 quarter to war-
rant the conclusion that business im-
proved more in that period than even
the optimists predicted in their year-
end forecasts. Taking the quarter as
a whole new records in production
were attained by three major indus-
tries. Steel ingot production, building
activities and, if ford is excluded from
the calculation, automobile production,
all reached new high levels the first
three months this year.

The rising tide of commercial loans
since January is plain evidence that
confidence in business has grown with
the season’s developments. Since late
January our member banks have in-
creased their commercial loans by no
less than $378,000,000 or more than
for any similar period in history. To
an extent the steady growth in busi-
ness this year is explained by its low
level at the outset, but such an ob-
servation only goes to increase rather
than decrease faith in the improve-
ment now under way.

Paul Willard Garrett.
[Copyrighted, 1928.]
—_»2 +
He Who Runs May Read.

Marcus Schaaf, State Forester, in
his last published report, writes as fol-
lows:

“Michigan should be thinking of
thinking of State forests in terms of
millions of acres, instead of thousands.”

“Michigan cannot long maintain her
supremacy as a summer playground
without building a broad and abiding
foundation of forests,”

 

May 2, 1928

 

GRAND RAPIDS
NATIONAL BANK

Established 1860—Incorporated 1865
NINE COMMUNITY BRANCHES

GRAND RAPIDS NATIONAL COMPANY
Investment Securities

Affiliated with Grand Rapids National Bank

 

Square”

 

—_—— a ont

LEWIS— DEWES & Co., INC.
INVESTMENT SECURITIES
Chicago, Illinois
~ Representatives ~
GEORGE C. SHELBY . HARRY T. WIDDICOMBE

Phone 68833 GRAND RAPIDS, MICHIGAN 930 Michigan Trust Bldg

 

 

 

 

 

 

Only When Helpful

THE “GRAND RAPIDS SAVINGS
BANK” feels it is “SERVING” only
when the things it does for its customers
are helpful to them in their financial
affairs -- business or personal.

Rendering banking service along broad
and constructive lines for 56 years has
established this institution in the confi-
dence and esteem of business houses and
individuals throughout all Grand Rapids.

GRAND RAPIDS SAVINGS BANK

“The Bank Where You Feel At Home’”’

 

 

 

 

 

 

 

Kent State Bank

“The Home for Savings”

 

 

With Capital and Surplus of Two Million
Dollars and resources exceeding Twenty-Three
Million Dollars, invites your banking business in
any of its departments, assuring you of Safety
as well as courteous treatment.

Banking by Mail Made Easy.

 

 

 

 

   

 

 

 

*

’, t
i
© -

me

 

 

~
SERRE Wiese. nme

 

> oe
ie
i
‘ : 5
a
¢ ’
.
ie
< Ee ,

 

 

 

 

 

 

May 2, 1928

MICHIGAN

 

Earnings of Giant Industries Gradually
Increasing.

Wall Street’s conviction that the
second quarter earnings will be better
than the first has been strengthened
by the arrival of reports for the first
three months by the country’s two
giant industrial corporations, General
Motors and Steel.

Just is might have been expected on
the basis of economic grounds widely
recognized, General Motors in the first
1928 quarter did better than a year
ago whereas the Steel Corporation
fell behind. General Motors net in-
come for the initial quarter exceeded
$69,000,000 as against $53,000,000 a
year ago but simultaneously Steel’s

. earnings fell to $41,000,000 from $46,-

000,000 last year.

Without here going into the detail-
ed figures announced late yesterday
afternoon by these two industrial lead-
ers, attention is drawn to a few simple
but fundamental forces that affected
the first quarter comparisons unfavor-
ably but which in the current quarter
should become favorable. Chief among
these is the reversal in the general
business trend. In 1927 we started at
a high level and worked lower. In
1928 we started from a low level and
to date have ‘been working higher.

In the steel industry most com-
panies fell behind the first quarter of
a year ago in earnings despite the
somewhat larger production. Explana-
tion for that lies in the lower prices
that prevailed in the first 1928 months.
The recent advance in steel prices was
not fully reflected in first quarter earn-
ings. Every indication now is that
the second quarter steel production
will exceed the corresponding 1927 out-
put, and, with prices more favorable,
the financial district expects an im-
provement in earnings.

In the oil industry first quarter
earnings were generally smaller than
a year ago, since the 1927 price cuts,
which reduced last year’s profits level,
did not come until late February. This
means the second quarter 1928 oil earn-
ings will be compared with a poor 1927
quarter. And in addition the gasoline
situation has been improved this year.

Henry ford has been the major in-
fluence on earnings in the motor in-
dustry. First quarter 1928 earnings
ran high for all other motor companies
partly because ford had not reached
capacity production. In the second
quarter this year his production will
be larger but the comparison with a
year ago should be favorable. Ford’s
output at that time was on the wane.

Not enough reports on earnings for
the first 1928 quarter are yet at hand
to warrant any. general conclusion.
Some companies earned more than a
year ago. Some less. But what in-
terests the financial district now is the
prospect for brighter earnings in the
second quarter.

Paul Willard Garrett.

(Copyrighted, 1928.]
—_>-- +
Tightening Trend For First Time This
Year.

All other signs of an approaching
upturn in money were ignored but the
Federal Reserve system’s second move
this year to a higher rediscount rate

for the moment at least has taken the
edge off of the bull market.

Actually the present shift in rates
reveals no trend in money new to
those who have followed its gradual
but persistent movement since early
this year. Inauguration of a 4% per
cent. discount rate at certain interior
points has not produced tight money,
but it has more than anything else so
far in 1928 focused the attention of the
stock market on a condition previously
not taken seriously. In adopting a
higher rate at this time the Federal
Reserve banks do not seek to turn the
fortunes of the market, but they do
want effectively to check the rapid
growth in bank credit built on market
operations.

In Wall Street opinion still is divid-
ed on the question whether the move
to a 4% per cent. rate elsewhere will
be followed by an _ increase here.
Numerous bulls now are advancing
the theory that since what the Fed-
eral Reserve system wants is to draw
money away from New York the pres-
ent program will involve no increase
in the local rate. Actually the posi-
tion of the New York call rate per-
haps is a more trustworthy index to
the indicated flow of funds here from
out-of-town banks than the New York
rediscount rate.

Since the beginning of the year
brokers’ loans have risen substantially
as a whole, but that is not to say the
supply from all sources has grown.
Loans made by New York member
banks for their own account indeed
have shrunk since the beginning of the
year. Instead of 39 per cent. they
now represent 28 per cent. of all
brokers’ loans.

Loans extended by New York mem-
bers for the account of out-of-town
banks, however, and those for others
have multiplied fast. Instead of 36
per cent. of the total represented by
out-of-town funds at the beginning of
the year, this item now constitutes 41
per cent. of all brokers’ loans. Like-
wise the proportion of the total con-
tributed by others has been swelled
from 24 to 30 per cent.

Primarily what the Federal Reserve
system wants is to check the flow of
funds to Wall Street from the interior.
To what extent the advance in redis-
count rates produces dearer call money
here depends not upon how soon the
New York rate is moved up but upon
the effectiveness of the rate increases
elsewhere to stop the movement of
money toward New York.

Paul Willard Garrett.
[Copyrighted, 1928.]

—_ +++
Britons Use Honey To Cure Pneu-
monia.

Honey as a medicine was the sub-
ject of several speakers at the British
Honey Show, where it was said that
doctors in the United States were
using the bee product to replace alco-
hol as a stimulant in the treatment of
pneumonia and other ilnesses.

Honey was said to be an excellent
pick-me-up, and used with hot milk it
is a first-class tonic. One pound of
honey was shown to be equal in food
value to twenty-three eggs.

—_—__+>-~>___
‘There is no saturation point for
knowledge.

 

 

 

 

TRADESMAN 13
|
}
@,°e2
Investment Securities
e
E. H. Rollins & Sons
Founded 1876
Dime Bank Building, Detroit
Michigan Trust Building, Grand Rapids
Boston New York Chicago
Denver San Francisco Los Angeles
J

 

 

 

 

 

1039 PENOBSCOT BLDG.,
DETROIT, MICH,
Phone, RANDOLPH 1505

MUNICIPAL BONDS

SILER, CAIRPIENTIEIR & IROOSIE

360-366 SPITZER BLDG ,
FFOLEDO, OHIO
Phone, ADAMS 5527

 

 

 

 

 

Hodenpyl Hardy

Securities
Corporation

Getting the most out
of your investments
reguiresa broad know-
ledge ef securities and
how to use them best
for your own purposes.

Our service, based on
long experience, is
yours for the asking.
We handle only the
best in investments.

v

231 So. La Salle Street
Chicago

New York Jackson
Grand Rapids

 

 

ee eacan & ona

INVESTMENT BANKERS i
Listed and Unlisted Securities.

933-934 Michigan Trust Bldg.
C GRAND RAPIDS, MICHIGAN d
a @

 

Link, Petter & Company

(Incorporated }

Investment Bankers

7th FLOOR, MICHIGAN TRUST BUILDING
GRAND RAPIDS, MICHIGAN

 

SEE
EUROPE

Let our Travel Bureau

plan this summer's

vacation!

Every detail will be
made smooth by experi-

enced travelers.

Come and talk it over!

(a

Jie OLD
NATIONAL BANK

MONROE at PEARL

A Bank for Gverybody-

 

 

 

 

14

MICHIGAN TRADESMAN

 

May 2, 1928

 

MUTUAL FIKE INSURANCE

Fire Prevention Achievements During
the Past Year.

I heard of a gathering of bootleg-
gers some time back at which felici-
tations were exchanged over the pros-
perity of the business. It seems that
supplies were plentiful, the demand
brisk and prices good. The following
day I read an account in the news-
papers, telling that prohibition leaders
were well pleased with the success of
prohibition. It said that less liquor
was being consumed, that savings ac-
counts proved this because they were
larger and that the bootleggers were
being driven hard.

Both sides were well pleased with
the achievements of prohibition!

I could not help but think of this
when your program chairman, Mr.
Weidler, requested me to speak on the
achievements of fire prevention. With
a fire loss running over $600,000,000 in
this country every year for several
years past and with the tendency up-
ward most of the time, it takes cour-
age to talk on this subject. I thank
Mr. Weidler for his compliment to my
courage. I rather think he had a hard
time selecting any definite subject for
me, since I have discussed every phase
of fire prevention before you for the
last ten years. Perhaps .he wanted to
give me something hard for a change.

However, the subject is not so dis-
couraging as might appear at first. It
is true that our loss has been growing
and the most disconcerting feature is
that the increase has occurred at a
time when we are making the best or-
ganized fight in history for fire pre-
vention. If we were quitters we would
throw up the sponge and admit that we
were licked. But the situation has
only spurred us to greater efforts. It
has made us realize more keenly what
a big problem we are up against. It
has brought us to analyze more care-
fully the underlying causes of fire and
to go after them fearlessly and with-
out gloves.

In battling fire waste, we are up
against two of the most persistent hu-
man characteristics—carelessness and
greed. Now we know that greed for
the insurance causes a good portion
of them—40 per cent. of the total loss
is attributed to incendiary fires.

We are living in an age which has
been called pleasure mad. People do
not seem to have time to be careful.
We are also living in a materialistic
age. Everyone is chasing the dollar
and the means employed to capture it
do not seem to be considered too seri-
ously, provided you get the dollar.
The condition seems to be epidemic.
Hence we have been combatting care-
lessness and greed at a time they have
been a predominant element in our
life. Whatever we have achieved is a
real accomplishment.

In this business of fire prevention it
is difficult to measure accomplish-
ments. Fires which have been pre-
vented leave no record. What our
losses would have been if we had not
carried on our activities no one can
tell. On the other hand, a perfectly
good record may be spoiled by a few
costly blazes. Many a community goes

along for almost a year with a very
small loss. Then a big blaze comes
along, wiping out a million dollars’
worth of property.

However, there are bright spots
now and then. Unofficial figures just
compiled by the New York Journal of
Commerce show a decrease of 13 per
cent. in losses for August as compared
with August a year ago. The first
eight months of the year show a de-
crease of 22 per cent. from the first
eight months of last year. There are
two encouraging features. First, every
month showed an improvement over
the corresponding month last year.
Second, while 1926 showed an increase
over 1925, our losses so far this year
are less than they were for the same
period in 1925. This is the first sign
we have had in many years of any per-
ceptible trend downward, but it is too
early to tell whether this showing will
be permanent. <A _ record of years,
rather than a few months, must be
taken for fair comparison.

The figures referred to cover the
United States and Canada. Our own
figures for Illinois are similarly en-
couraging. For the fiscal year ending
last June 30 we had a $6,000,000 drop
from the preceding year and a $5,000,-
000 drop from the year before that.
But we are still higher than we were
for any of the years prior to that. I
hope, however, that a real tendency
downward has set in and that the rec-
ord will continue.

There are other bright spots. In-
dianapolis last year had a per capita
fire loss of $1.82. For the years 1922-
1925 the loss averaged $3.40. A re-
duction of $1.58 in a city in the 300,000
to 400,000 population class is a real
achievement. Indianapolis is taking
fire prevention seriously and the re-
sults show what organized, intelligent
efforts can do.

We figure averages only for cities
of 5,000 population or more. Many of
the smaller communities, however,
have almost spotless records.

Leading fire officials of the country
were asked a short time ago what they
considered the greatest improvement
in fighting fires in the last decade.
Motorization of fire equipment was
judged to be the greatest single im-
provement. Others given prominent
mention were: Training of firemen, im-
proved methods of handling equipment,
modern tools, increased number of fire
resistive buildings, improved water
supply, new chemical compositions,
such as foam for oil fires; increased
use of sprinkler systems, use of water
towers, turret pipes and basement
pipes, booster pumps, and systematic
inspection of buildings.

The most important end of the fire
problem is the fire prevention end. The
best kind of fire fighting is that which
is done before the fire starts. Cities
which are having low loss records ac-
complish it by preventing fires. Our
greatest efforts should be devoted
along this line, for, if our losses are
ever brought down, it will be done
through prevention. Hence, I place
organized inspection work as one of
the major achievements of fire pre-
vention. Our great cities have elab-
orate fire prevention bureaus, but even
our smallest communities can have a

 

 

The CENTRAL

Manufacturers Mutual Insurance Company
Assets $3,509,238.51 Surplus $1,704,513.42

Is one of the 15 Companies that we represent

 

The best protection, the lowest rates on

FIRE and AUTOMOBILE INSURANCE

write

THE CLASS MUTUALS INSURANCE AGENCY

308-9-10 Murray Bui ding Grand Rapids, Michigan

 

 

 

 

 

FINNISH MUTUAL FIRE
INSURANCE COMPANY

Calumet, Michigan

Organized for Mutual Benefit
Insures Select Mercantile, Church, School and Dwelling Risks
Issues Michigan Standard Policy
Charges Michigan Standard Rates

Saved Members 40 to 68% for 33 Years

No Membership Fee Charged
For Further Information Address
FINNISH MUTUAL FIRE INSURANCE CO.

CaLuMET, MICHIGAN

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

The Net Costs OO) Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

 

Affiliated with

 

The Michigan
Retail Dry Goods Association

An Association of Leading Merchants in the State

 

 

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

320 Houseman Bldg. Grand Rapids, Mich.

 

 

 

 

—_—_—_———

 

 

 

 

 

May 2, 1928

MICHIGAN TRADESMAN 15

 

——— Youlant ifort to

e
¢

 

=
= =, 1
ee

There may be times, when in some lines of
merchandise, it pays to buy “seconds.” A
buyer can afford to take a chance on a prod-
uct that is not going to be called upon

: for a vital service. Not so with insurance.
You buy insurance with only one thing in
view and that is protection for your business
in the event of loss.

 

If there is any place where quality means
everything, it is in your insurance. With
your whole business future hanging in the
7 balance, you can’t afford to take a chance on
anything less than the very best that the

 

‘2? market offers. Without such quality, insur-
ance is scarcely worth buying at all. That
i. does not mean that cost should be ignored,

 
 

Consider Seconds x

L When ware Buying surance!

   
 
   
 
   
    

Df we is 82 YB

;
Tle

fee

 

  

>
ef. iS
mY

\ w , e
Sy
we ,
ition .
- wore

but eost should not be considered until the
quality has been assured.

Central policies offer the highest quality of
insurance protection. They are backed by
ample resources and a reputation for fair
adjustments and prompt settlements. With
a record of over fifty years of service, the
Company is absolutely sound, the largest
and strongest mutual company in the United
States engaging in a general fire insurance
business. In figuring cost, Central premiums
are based on normal rates, but our dividends
reduce the actual cost by 30% to the policy-
holder. Such quality protection and such
saving in cost are bound to appeal to any
careful buyer.

Write for further information as to what The Central can do for
you in real protection and in reducing the cost of your insurance.

A Friendly
Company

fe Tho CENTRAL

I , Manufacturers Mutual Insurance Company
> he of Van Wert. Ohio.

FIRE, AUTOMOBILE AND TORNADO INSURANCE FOR SELECT RISKS

 

 

 

   
 

 

Reema

16

MICHIGAN TRADESMAN

 

May 2, 1928

 

bureau. Jt is simply necessary to have
a member of the department placed in

f inspection work. Men can be

  

:

detai in turn to work under him.
This branch of work contemplates

not only the making of inspections, but

the enactment of the necessary ordin-

ances and building codes. If a city
enforces

  

nances and

 

ordi

 

str
through competent inspections,
e will have a poor chance.

I have said many times that we will

not make a great deal of progress in
reducing fire losses until our cities get

 

down to brass tacks and make a busi-
1 Some cities

ness of fire prevention.
Most of them have not. Those

have done so can show shining

 

records of achievement which ought to
+ 1

be sufficient example to the others.

 

Fire prevention has always had to
contend with indifference of the aver-
A city is Just as progres-
17 As in all
novements, fire prevention lead-
ers have had to wage a campaign of
education for years to interest the pub-
We scored a great victory in 1920,
iu -resident Wilson issued

sive as its citizens, no more.

he late

  

National Fire Prevention
Years of effort
d been spent in vain previous to that

ne first

Week proclamation.

 

 

to get such a proclama-

 

always take satisfaction
fact that it was our department
1920

ck 1.: 1 . ie
uich secured this proclamation. Since

 

initiated the efforts in

 

then a Presidential proclamation has
been issued each year. At last our

Gove has recognized

“rnment

  

fire prevention
President takes

 

time to urge the public to take heed

and act, the whole country takes no-
tice. From the date of President Wil-
son’s first proclamation, the fire pre-

vention movement has grown by leaps
e4 ee

and bounds.
When I first to

cult to interest anyone in fire preven-

1k office, it was diffi-
tion. Newspapers threw our press no-
kets. At least I
I seldom saw
ost had to beg
erce and civic or-
address them.

  
   

1
vy I found one which was in
dire need of a speaker and consented
to let me fill the date. To-day we re-

of publicity on every

 

out. Press representa-
s, seeking material. Ro-
Lions, Optimists and
zations keep me busy try-
speaking

make engagements

 

Chambers of Commerce

prevention cam-

act is that the leaders of this

 

awakened to the

y have been
absolute necessity of reducing our fire
waste. When the leadership is awak-
1ed, public sentiment will fall in line,

‘

ir the leaders make sentiment. When

et
j
public sentiment is aroused, we will be
in a fair way to win the battle.
Tohn G. Gamber.
—____—-.____
If we didn’t have to work what a

would be to think up

 

—_—_~» 2.

f you don’t understand, you cant

THE BEST EVER.

 

Continuation of Official Lansing Con-
vention Report.

Hans Johnson, Vice-President, pre-
sided over the Wednesday morning
session, in the absence of Mr. Faunce.
President Bailey announced the ap-
pointment of the following nominating
committee: John Affeldt, W. R. Van
Auken, C. Traham. First address of
the morning was that given by John
A. Lake, of Petoskey, whose subject
was “The Merchants Who Stay.” He
brought out the following points:

“The greatest asset of a business is
the man who is at its head.” The fol-
lowing are necessary for a successful
business:

1. Foresight.

2. Purpose.
Service to others.
Competency to
family.

himself and

3. Love for business.
4. Location
Main street is the best always
Location facing North is prefer-
able.
5. Careful selection of stock.
6. Store arrangement.
7. Marking of goods
Price tickets inspire confidence,
and prevent mistakes.
8. Competition.
9. Run our business on high business
principles.
10. Selection of clerks.
Good habits
Honesty.
Industrious.
Do not run a reformatory.
Do not be a bad example.
11. Care in filling orders.
12. Study needs of customers.
13. Watch credit.
14. Do not allow store to be a place
of gossip.
Retailers should not straddle the
fence on questions of religion or
keep them
out of business as much as possible
16. Read the trade papers, especially
the Michigan Tradesman.
Turnover.
18. Cleanliness.

_
can

politics, but should

19. Telephone calls.

20. Advertising.

See that each transaction is sat-
isfactory to both sides.

21. Discounting bills.

Discounter always gets the in-
side prices.

22. Be an example to the community.

Be a leader in the community.

23. Do not reject public office, but do
not seek it.

24. We must set an example of cour-
age and bravery that cannot be
equalled.

Mr. Lake’s address was highly ap-
plauded and will long be remembered
by those who heard it.

In the discussion that followed it
was brought out that nowadays it is
desirable for merchants to have a cut
price on a few well-advertised items.
Mr. Lake said that he got lessons in
advertising from the daily papers as
well as from trade papers. The dis-
cussion brought out that it was the
concensus of opinion that there are too
many manufacturers and jobbers’ sales-
men on the road. It was also brought

 

 

Phone

WHOLESALE FIELD

SEEDS) -

|

 

 

Automatie 4451 ‘ 3

Distributors of PINE TREE Brand ‘

The best the World has to offer in oe

GRASS SEEDS

Timothy

Red Clover
Mammoth Clover
Alsike

Sweet Clover
Alfalfa

Red Top

Blue Grass
White Clover

Michigan Grown Seed Corn
Ensilage Corn

Flint Corn ae
Dwarf Essex Rape
Soy Beans

Sudan Grass 1 ,
Orchard Grass
Millets i
Winter Vetch

A
’

INOCULATION FOR LEGUMES | - 4

ALFRED J. BROWN SEED COMPANY *

 

 

 

25-29 Campau Ave., N. W.
GRAND Rapips, MicH1GAn

 

 

 

 

 

 

WHITE HOUSE COFFEE

“Has the Edge” in Customer Satisfaction

We have been in the coffee business
for more than 80 years. We know how
coffee is bought, blended, roasted and
packed—all the angles—all the ways
and means to produce certain degrees
of quality and certain price standards.

Therefore, when we say that White
House Coffee is just a little better

Flavor is
Roasted In

DWINELL-WRIGHT Co.,

Boston, Mass., Chicago, I!I., Portsmouth, Va.
L

     

blended from coffees just a little more ‘ yn
expensive than any other brand at a
similar price, we are stating a fact that
can be proved. And in addition, “The
F avor is Roasted In.”

Since you can make a handsome profit - +
by selling the best—sell your customers , ‘
White House coffee.

‘

. ~<
« »
“-

. q
a &
“

* «
« .
“»

& aH H Jan ‘ i

Peet kaa

| COFFEE _ *

ate tena eel yh]

ONE POUND NET

 

-°

May 2, 1928

MICHIGAN

TRADESMAN

17

 

out that the salesman can do the re-
tailer a lot of good and that we should
give him a reasonable amount of time.

Charles Christensen, of Saginaw,
spoke on “The New Competition.” He
said in part:

“Unless we put into practice what
we learn at the convention it will not
be worth while.”

“Don't be frightened by the talk that
a lot of grocers have failed in business
for this is true of all lines of business.”

“We have said money talks, but I
want to say that it now respectfully
bows its head to brains.”

“Misleading and dishonest advertis-
ing is the most disagreeable thing we
have to contend with, second only to
the double dealing manufacturer.”

“We can be comforted by knowing
that bad business conditions are not
brought on by the retailer.”

Mr. Christensen took occasion to
condemn the practice of the retailer
picking up specials which the chain
stores offer. He said that this in-
creased their turnover.

Mr. Christensen’s talk was very well
received and highly applauded.

It was decided at the Wednesday
morning session to elect officers on
Wednesday afternoon.

J. F. Tatman reported on the meet-
ing of the Tourist and Resort Associa-
tion, which he attended. He advised
us to watch this Associaton and be
ready to support it at the proper time.

The Credentials Committee reported
a total of 389 members present.

Owing to the fact that F. W. Al-
brecht has discontinued business in De-
troit, he felt it was necessary to hand
in his resignation as Treasurer, which
was reluctantly accepted. Mr. Al-
brecht served the Association
faithfully for eight years.

has

Wednesday afternoon’s session open-
ed with an address by Bob Nesbitt, of
Chicago, whose subject was “Aroused.”

The following are some of the high
spots in his talk:

“A merchant who runs a dirty store
harms himself and all other independ-
ent stores.”

“Count that
descending sun,

Sees goods given away and business
done for fun.”

“Use your advertisements to show
the public the wrong done by trading
at chain stores; the chain takes all and
gives nothing in return.”

“This Nation is not a cheap Nation.”

“We cannot sell the same goods at
a high price that chains sell at a low.”

“The independent retailer is the man
who put the manufacturer on top of
the world.”

“Cleanliness
done.”

“Competition is the spice of busi-
ness.”

“Tet’s extract all the good we can
from the chain stores.”

“The windows are the eyes of the

store.”
“Have your telephone voice sweet

day lost whose low

should not be over-

and soothing.’
“Have this for your motto: ‘Your
purchase free if we ever forget to
thank you.’”
“Treat the children once in a while.”
In conclusion, Mr. Nesbitt urged us
to sum up our good qualities and to

take courage. The address was very
well taken.

The next address on the program
was given by David Schappee. He
said in part: “Our efforts should be
mostly in selling. The weakest weapon
of the chains are their prices. He
urged the cutting of prices on highly
advertised goods as one of the easiest

ways to meet competition. Mr.
Schappee suggested that if we could
make our customers feel socially

ostracised by patronizing chain stores,
we would have them whipped.

The Thursday morning session was
opened with prayer by M. C. Goossen.

Charles G. Christensen
the thanks of the Association to the
President, Treasurer and Secretary for
faithful service.

The resolutions as presented in the
last week’s Tradesman were approved.

The auditing committee reported the
books in good shape.

E. A. Stowe made a few
concerning those who have tried te
rule the world, listing Caesar, Napo-
leon, the German kaiser, the Gleaners.
the department stores, the packers ang
last of all, the chain stores. He told
us to keep courage and to fight for
He said that in some

expressed

remarks

what was right.
well organized towns, the chain stores
are pulling out.

At. this suitable
brance was presented to both President
Bailey and Treasurer Albrecht by
Paul Gezon, in behalf of the delegates.

It was also decided to send soma
flowers to Director F. C. Kuhlow, of
3ay City, who has been ill for some
time. Member Bradley, of Bay City
was delegated to this task.

session a remenm-

Closing remarks were made by dif-
ferent members and Mr. Christensen
expressed the sentiment of all of u4
when he said that this had been the
most progressive and satisfactory con-
vention ever held.

Both banquets were thoroughly en-
joyed by all and the Olds Hotel cared
for the guests in a very pleasing and
satisfactory manner.

Especial thanks are due President
Elmer Van Antwerp, Secretary Kirby
and the entire Lansing committee for
their efficient management of the con-
vention. Paul Gezon, Sec’y.

+>.
Chauncey Depew Was a_ Staunch
Admirer of Apples.

New York, April 23—When Chaun-
cey Depew died the country not only
lost a grand old man but the apple
people lost a good friend. Mr. Depew
was fond of apples and didn’t mind
showing it. Every year Joe Sicker re-
ceived a letter from Mr. Depew boost-
ing the health-giving qualities of the
King of Fruits. He had his picture
taken with an apple in his hand. This
picture was the one used by one of the
tabloid sheets the day that Mr. Depew
died. This moved Mr. Sicker to sug-
gest that it would not be a bad thing

to have publicity for apples every
week in the year. He said the fact
that apple publicity can be secured

throughout the year has been demon-
strated this year in a number of wavs.
Mr. Sicker said he is strongly in favor
of some action being taken by the In-

ternational Apple Shippers’ Associa-
tion at its next convention, which will
permit of apple publicity fifty-two
weeks in the year. This could be done
if funds could be raised from the
growers.

 

 

 

97,833,424

MAZOLA Messages

to American
Families during a

1928 in These

Magazines

— Supplemented by
local newspaper, car
cards, painted boards,
window display and
cook book publicity

  

 

 

 

 

 

 

 

 

 

 

® >>

SCHUST’S LINE

MEANS -——

More Sales
Bigger ‘Turnover
Larger Profits, and
Satisfied Customers

  

This
Display
Increases
Sales

 

THE SCHUST COMPANY

“ALL OVER MICHIGAN”

DISTRIBUTING POINTS
Grand Rapids Lansing
Detroit Saginaw

 

 

se

 

 

18

DRY GOODS

Michigan. Retail Dry Goods Assiciation.
President—F. E. Mills, Lansing.

First Vice-President — J. H. Lourim.
Jackson.

Second Vice-President—F H. Nissly.
Ypsilanti.

Secretary-Treasurer — John Richey,

Charlotte.
Manager—Jason E. Hammond. Lansing.

Polka Dots Appear in Many Variants

A revival that is greeted with en-
thusiasm on both sides of the water is
the polka dot. In materials of many
sorts dots are printed, woven or em-
broidered in a great variety of pat-
terns. The old style, mathematically
spaced polka dot has no prestige to-
day, and the new dotted materials are
being very cleverly done, with orig-
inal spacings and groupings, in which
dots of various sizes are assembled.
The success of some striking models
among the French collections is due
to their artistic treatment of polka dot
and coin prints in combination with
plain goods.

One ensemble that stands out comes
to this side from Redfern. It is com-
posed of a slender, supple gown of the
type that one French modiste de-
scribes as having “fluid grace,” made,

in this model, of black crepe satin
printed in large white dots. The
bodice ends in curved side panels

rounded in front like a man’s cutaway,
and a narrow girdle of the satin is
wound about the waist almost at the
normal point. The neck is round and
is bound simply with a piping of the
The top coat to complete this
costume is of white broadcloth and
lined throughout with the dotted satin,
and a scarf of black lynx adds a flat-
tering note.

Black and white and navy blue and
white are now, as ever, exceedingly
popular for Summer, because of their
freshness, and some lovely color com-
positions are shown in dark blue dots
printed on a pastel blue background,
dark green variants in brown with
beige, tan and ivory.

goods.

—_22 > ____

Smart Negligees in New Patterns.

Attractive occasional garments are
shown among the Spring collections of
lingerie. There are little breakfast
jackets in pretty colors, trimmed with
lace and ribbons, breakfast coats, neg-
ligees and tea coats and tea gowns. A
charming jacket when
coffee is served in bed is made
of pale blue chiffon under sheer ivory
lace, which covers the wide elbow
sleeves and forms a deep cape collar
which completely covers the back.
Wide blue satin ribbon is drawn
around the neck and down each side
of the open front to the belt, where it
is caught in two clusters of gathers
with a spray of small flat flowers made
of circe ribbon in Dresden colors and
tipped with silver. This model is
equally flattering in yellow and in wild
rose pink chiffon with silk novelty
lace.

A bit more substantial are the bed
and breakfast jackets made of crepe,
of satin and of fine French flannel in
light colors. These are elaborated
with needlework in floss and bound
around the straight or

to be worn

with ribbon
scalloped edges.
Long or three-quarter-length coats

for morning or tea time are made in

MICHIGAN TRADESMAN

different styles and materials. Some,
of crepe satin or taffeta, are cut on
tailored lines and are to be worn over
a slip of the same goods or something
softer, such as lace and chiffon. Much
blue in the new shades is shown in
these coats.

—_++>—____
What Insurance Is Needed.

In a letter to his clients telling of
the need of proper insurance of all
kinds for business houses, a local cer-
tified public accountant outlines the
different types of this protection. They
include “use and occupancy and
profit;” fire, on contents; fire, on
building; sprinkler leakage, elevator
liability, mercantile burglary, combina-
tion robbery, workmen’s compensation,
public liability, general liability, truck
floater, surety bonds, salesmen’s float-
er and automobile insurance of all
classes. The accountant also points out
that a client of his office recently re-
covered nearly $70,000 under “use and
occupancy and profit” insurance, in
addition to the ordinary fire insurance
coverage. This type of insurance, he
says, is particularly valuable to retail-
ers having valuable leases and manu-
facturing firms with large plants that
cannot be replaced readily.

 

~~
Straw Hat Orders Are In.

Practically all of the advance busi-
ness.in men’s straw hats has been
booked. The volume .is credited with
approximating about 75 per cent. of
that of last year, the business having
been affected somewhat by the 1927
carry-over. The bulk of this carry-
over represents sennit types, so that
by contrast the outlook for body hats
appears brighter. The sennits, how-
ever, are figured to retain volume
leadership. While fancy bands are
again a feature, they are more subdued
in tone, with effects featuring black
grounds, blues, browns and dark
greens outstanding. Chain stores are
expected to continue to feature a bet-

ter type hat.
—_++

Cheaper Axminsters Selling.

A feature of the advance Fall busi-
ness in carpets and rugs is the notice-
able trend toward the cheaper axmin-
sters in the popular-price lines. An-
other feature is the steady improve-
ment in the demand for velvet rugs.
In the popular-price division there is
the same trend of demand away from
open-ground effects that is reported
by makers of higher-priced rugs. In
the former, however, the present call
for Persian patterns and that for open
grounds is about evenly balanced. Buy-
ers for big city stores lean strongly
toward Persians, but stores in the
smaller places and the mail order
houses are still asking for open-ground
novelties.

—_—2e22o____
Slow Response to Men’s Wear.

Although warmer weather has stim-
ulated the turnover of men’s wear re-
tailers, reports agree that the Spring
season to date has not been anything
to get enthusiastic about. In clothing,
topcoats have been the best selling
items, with suits meeting with only a
fair call. Sales now being staged have
met with some consumer response, but
not as much as retailers expected. In
furnishings, neckwear has sold com-

paratively well, particularly new ef-—

fects to retail at $1 and $1.50. The
feature of the business in shirts has
been the large amount of special of-
ferings made, both at wholesale and
retail.

—_2++.___-
Black Still Leads in Millinery.
Despite the slackness in certain
branches of the millinery trade, sev-
eral of the manufacturers of better
priced merchandise claim to have had
a good season. They explain that they
featured straw hats very early, kept
the percentage of felts very low and
showed models only for sports and
utility wear. At present the medium-
size-brim hats are wanted, while the
very large brims are on order for June
delivery. Black still leads, with navy
blue and all shades of beige following.
Summer colors are green, yellow and
natural straw shades with some form
cf ribbon trimming.

—vooea__
Call For Silk Ensembles.

There has been quite a call from
local retailers in the past week for silk
ensembles, with coats made of plain
or printed silks. When prints are
used in the coats, the dresses are usu-
ally of chiffon in the same pattern.
One firm is featuring coats in a heavy
ribbed silk, in solid colors only, with
the dresses in either chiffon or crepe
de chine prints. There is also a de-
cided tendency noted for one-piece
dresses with swathed hip girdles and
fullness in the skirts. Lace is also a
featured trimming, taking the place of
seaming and intricate inset work.

—_++>—__—_-

Complain of Short Retail Stocks.

Consumer complaints concerning the
short stocks now being carried by de-
partment stores and specialty shops
continue to pile up. Among the new-
est is one made by a local business
man who went to two of the largest
stores in the city to get half a dozen
ordinary union suits, size 38. One
store had one of that size, and the
other had two. Another man went to
one of the leading haberdashers for
three white broadcloth collar-attached
shirts, size 1514, with a 33 inch sleeve.
The store had just one, which he took.
Several days later the other two were

delivered to him.
—_—_>+-+

Bathing Suits Stress Design.

New lines of women’s bathing suits
featured for the coming Summer are
being well received. Designing re-
ceives more play, as reflected in the
applique work, embroidered mono-
grams, student and crew necks, Peter
Pan collars and button trimming. The
general styling favors the two-piece
theme, although there are some models
in one-piece styles. Color contrast,
however, is the outstanding feature of
all the suits. While these suits are
priced from $33 to $48 a dozen, they
are being bought by firms usually pur-
chasing suits around $24 a dozen be-
cause of their expected selling power.

———_+++—____

Denims and Flannels Advanced.

Advances of half a cent a yard have
been made on standard indigo denims
and on outing flannels recently by
the Cone Export and Commission Co.
The new prices on denims are 18%
cents for 2.20 yard “white backs” and

     
  

 

May 2, 1928

171%4 cents for 2.40 yard “double and
twists.” They cover May and June
deliveries only. The advances were
said by an executive of the company
not to begin to meet the rise in cotton
since the last previous quotations be-
came effective, which was on March
15. The revised prices on the outings
were not given for publication.
—_—_+-2——_——
Ensemble Aids Sweater Sales.

The popularity of the ensemble suit
has not only helped the blouse busi-
ness but also sweaters, according to
importers of sportswear accessories.
There is an increased demand for the
fine imported hand-made sweaters, al-
though the machine-made variety is
still leading in sales. In the all-wool
sweaters new designs and color com-
binations are worked out in collars,
cuffs, applique work, sashes, pockets
and on the fronts in various weaves.
Silk sweaters are featured in stripes or
hlock patterns.

+2.
Crystals To Be Featured.

One of the leading domestic manu-
facturers of novelty jewelry is limiting
his new line to copies of French items
which may be reproduced in gold or
silver plate or in crystals. He be
lieves the use of white and cclored
crystals for Summer is important from
a style angle because of the color pos-
sibilities. Topaz, amethyst and sap-
phire are expected to be the leading
colors. The vogue for metals at pres-
ent has taken hold and is expected to
last through to the Summer season.

~—-_>-+

It is not so much the thing done as
our own mental attitude while doing
it that makes a thing work or pleasure.

——_—_o-2-->__~

Alertness pays. How long would

the rabbit escape the owl, the fox, the
trap if he went to sleep on his job?

for :

LONG

MILEAGE
RIDING

COMFORT

GOOD LOOKS
CORDUROY TIRE COMPANY

F MICHIGAN
GRAND RAPIDS - MICHIGAN

 

Track Pants and Shirts
New Styles, New Prices
KELLY SHIRT CO.

39-43 Michigan, N.W., Grand Rapids

 

 

 

 

 

 

 

 
 
 
 
 

PANAMA HATS

Genuine Montecristi — Best Made.
Imported direct from Ecuador by

the undersigned. Prices, $12, $15,

$18 and $20.

ALLAN KELSEY,
Lakeview. Mich.

ee

 

 

 

»
eo
<}
{
Sd
.
ci
«
% (i
4
»
. 4
i
q
>
.
q
¥

 

 

 

May 2, 1928

MICHIGAN TRADESMAN

19

 

SHOE MARKET

Valuable Sales Note Book.

Full of names and addresses is the
little black book kept by T. J. Adair,
a salesman with Gus Roos Company,
Dallas, Texas. These are the names
of customers whom Adair has served
satisfactorily in the past, and there is
a page in the book devoted to each
name,

 

Shoe size, dress measurements,
physical peculiarities, age, apparent
preferences as to style, the sales ap-
peal to which he is most susceptible—
all this is recorded on the page of each
customer.

A moment's reference to this little
black book when one of his old pa-
trons steps in often enables Adair to
make an invaluable and otherwise im-
possible point of contact.

——_>> > ____

Basis of Strong Collection Letter.

“T’m in debt because you're in debt”
is virtually the tenor of a letter which
A. N. Norlin of the Norlin Store, Mc-
Cracken, Kansas, claims is the strong-
est collection letter he ever used. But
the strength of the letter does not
lie in the tenor part as much as it lies
in the base part at the beginning.

Here, Mr. Norlin lists every penny
of his obligations, telling how much
he owes and for what. This blunt
candor of his, coupled with the state-
ment that if customers paid only half
of what they owe him he'd be able to
dispose of his own obligations, have
pulled in’ more money than anything
else he has ever tried.

—— 2-9 --—

Tracing the Departed Customer.

When a credit customer moves
away, he often neglects to leave his
pew address behind him. The Boston
Store, Wichita, Kansas, nevertheless
manages to locate him through the
medium of its credit card. On this
card, in addition to the usual informa-
tion, a charge account is required to
note the lodge or insurance company
he belongs to. People will invariably
rotify lodge or insurance company of
a change in address where they might
forget to notify others, and the store,
therefore, finds it profitable to keep
in touch with such institutions.

——_+>~> +
Pick the Right Hand Window For
Results.

The right hand window, it has been

estimated, under normal circumstances
is worth 30 per cent. of a store’s rent
while the left hand window is worth
only 25 per cent. Tests have shown
that the right hand window pulls bet-
ter than the left hand one. Retailers
cognizant of this fact are, therefore,
careful to put their ‘hard-to-sell’
items in their right hand windows.
Doing this, they figure, gives the mer-
chandise greater attention and so a
greater opportunity of being disposed

of.
—____¢-4__

Discount to Saturday A. M. Customers

The difference between Saturday
afternoon and Saturday morning at
the average store is like the difference
between a one-armed paper hanger
with the itch and a normal, everyday
paper hanger. One is exceedingly
busy the other simply tries to look
busy. To equalize Saturday’s business
then, and to relieve the sales people

from the excessive strain of the after-
noon’s work ‘Shneider’s, in Des Moines,
Iowa, offers a 5 per cent. discount on
all merchandise bought during the
morning.

——_+2. +__.
This Gets the Bridge Fan.

The Guarantee Shoe Store at Biloxi,
Miss, of which J. O. Coleman is man-
ager used a neat little check book
blotter that appeals to the card fan
and because of its appeal advertises
the store in no uncertain way. The
well known symbols for clubs, dia-
monds, hearts and spades are used in
“You
may. belong to many clubs, you may
wear many diamonds, you may have
a big heart but you don’t need a spade

the wording on this blotter.

to dig up good comfortable shoes at
the Guarantee Shoe Store.”

es
Sticker For Your Monthly Statement.

“You have been too good a cus-
tomer to stay away so long.” It is
the simplicity of this message that
makes it effective when it is directed to
customers who don’t owe money yet
who haven't bought for some. time.
But it is made twice as effective when
the E. J. Hickey Company, of Detroit,
print the note on a neat black and
white sticker on a statement, and send
the statement out in the middle of the
month rather than at the end.

——_»+<+-—_.
Catch Phrase Made Murphy Wealthy.
For years, Tom Murphy in Chicago
advertised, “Meet Me Face to Face.”
He repeated this so often that it grew
to be the slogan of the store, and
many people actually came in to meet
him—and to buy. What made this
otherwise catch phrase such a puller,
however, was the fact that it was in-
variably accompanied by a photograph
of Tom’s head.

—_—_++<___
Two Lengths of Tennis Socks.

Socks for tennis are now claiming
attention, perhaps because of the pop-
ularity they have had recently at Palm
Beach. For the coming season they
are to be had in two lengths—those
that just extend to the ankle and
those that fit snugly above the ankle.
They are to be found in lisle and wool
and in plain and fancy colors and
As a forerunner of the sea-
son, the plain white lisle or wool sock
is in the lead; but as the season ad-
vances, with color rampant everywhere
in the dresses, there will probably fol-
low a grand display of socks with col-
ored tops in fancy jacquard designs
or in solid bright colors.

Another type of hosiery that is be-
ing taken up by women interested in
sports is the open-mesh lisle stocking,
in either a solid color or a two-tone
combination. Such stockings are often
noted with white grounds and with the
colors worked through so as to give
an effect of layers of fine mesh laid
together. Black and white, navy and
white and orange and white are smart
combinations. All the pastel shades
are being brought out, too, with white,
and are shown in juniors’ and misses’
sizes.

weaves.

 

> >

Judaism Superior in Three Respects to
Christianity.

In comparing the two great religions

it is absolutely necessary to get the

modern scientific point of view on re-

ligion as a purely natural phenomenon.
In the old days men thought-of relig-
ion as a direct revelation from God and
always believed, of course, that God
had spoken to them and not to other
people. There was, therefore, only one
true religion—Judaism, Christianity
and Mohammedanism, as the case
might be—and all other religions were
To-day, however, we think of

 

false.
religion not as a divine revelation, but
simply as a part cf human experience—
it springs not from God, but from man,
not from the Heavens above, but from
the soul within.”

Judaism is superior to Christianity
in three respects: First, in its emphasis
upon the moral law as the heart of
spiritual experience; second, the fact
that Judaism is concerned with life up-
on this side of the grave, as against
Christianity’s concern for the here-
after; and third, in its emphasis upon
society as contrasted with Christian-
ity’s persistent and perpetual emphasis
upon the individual.

Rev. John Haynes Holmes.
—_+-._.
Soil Not Necessary in Growing of
Plants.

Berkeley, Calif., April 28—How to
raise plants without soil has been dis-
covered by Plant Physiologist W. F.
Gericke, of the University of Califor-
nia experiment station here. In an-
nouncing his discovery, Gericke said
flowers produced by the soilless meth-
od are sturdier, more delicately colored
and less subject to mildew than those
grown i nsoil. He grows them in
glass jars of water in which he puts
chemicals which the roots ordinarily
would take from the soil. Sometimes
he starts the plants from seeds and
sometimes from roosticks.

 

9 —

NEW

“The Legionnaire”’

A full grain calfskin young
man’s blucher oxford with
nickel eyelets, built over a

new last. Widths C and D

In Stock
$3.45

Style 953—-Medium Tan
Style 954—Black

Manufactured and fully
guaranteed by

Herold-Bertsch Shoe Co.
Grand Rapids, Mich.

Manufacturers of Quality Foot-
wear since 1892.

 

 

 

 

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE ComPANy

LANSING, MICHIGAN

 

Prompt Adjustments

Write
L. H. BAKER, Secy-Treas.
P. O. Box 549

LANSING, MICH.

 

 

 

 

as

 

 

THE TOLEDO PLATE & WINDOW GLASS COMPANY

MIRRORS—ART GLASS —DRESSER TOPS—AUTOMOBILE—SHOW CASE GLASS

All Kinds of Glass for Building Purposes

501-511 Ionia Avenue., S. W.

Grand Rapids, Michigan

 

 

 

 

MR. STOWE Says: We are on the square.

 
  

So will you after you have used our Collection Service.

Only one small service charge.
ing fees or any other extras.

No extra commissions, Attorneys fees, List-

References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or
this paper, or the Michigan Retail Dry Goods Association.

Merchants’ Creditors Association of U. S.

Suite 304 Ward Building, Battle Creek, Michigan

For your protection we are bonded by the Fidelity & Casualty Company of

New York City.

 

 

 

Ta

  
   
  
  
 

20

RETAIL GROCER

Retail Grocers and General Merchants
Association. :
President—Orla Bailey, Lansing.
First Vice-President — Hans Johnson.
Muskegon.
Second Vice-President—A.
Harbor Springs.
Secretary—Paul Gezon, Wyoming Park.
Treasurer—F. H. Albrecht, Detroit.
The Right Time To Price Goods.
The time to price goods is when they
are ordered, when there is neither in-
voice nor expense bill to go by; hence
every item should have its weight,
class and selling percentage down in
black and white. Then should the boss
be in bed, business can go on as usual.
I recall a talk with a big New Eng-
land grocer who conducted many
stores. His business was high-class,
I was promoting the sale
had a computation

J. Faunce,

full service.
of oranges and
card—since become familiar to grocers
everywhere—based on 25 per cent.
margin: and I felt that he needed a
wider margin for his kind of business.
So I remarked that I did not think my
card would be much use to him.

“Oh, yes it would,” he answered. “It
often happens that I am not on hand
when oranges are received and the
fruit manager of the other stores is
also often in the market when goods
come in. It is true that we need more
than 25 per cent. on oranges; but it
is also true that when the boss is
away the clerk who opens the fruit is
apt to price it by guess. Often he gets
too high a price, and that slows sales
and puts us in a bad light with our
customers; but often, too, he puts a
ruinously low figure on the fruit. That
costs us profits and makes it embar-
rassing to readjust prices upward later
in the day. Now with your card on
hand to guide him, I shall know that
we will get at least 25 per cent. in
such cases; and while that is not
enough, the difference required by re-
adjustment will not be great enough
to be noticed much. Moreover, a
bright clerk will soon get a line on
about how much more he must get
than card prices.”

If there is one thing brought out
with continuing emphasis by success-
ful merchants, whether individual or
chain, regardless of the line of busi-
ness, it is the immense value of know-
ing what one is doing.

Men who are_ lazy-minded—and
there are plenty such among even
those who keep pretty active physically
—shy off from such a task as prepar-
ing the simple book of permanent rec-
ord indicated by my correspondent. But
the job is a simple one. It is light
and, once done, it lasts virtually for-
ever. Entries, classifications and
weights are changed so seldom that it
is no trouble at all to alter figures in
the few instances they need alteration.

“There is no reason why every item
in stock should not have its margin
definitely settled.” Absolutely right.
There is every thinkable reason why
each item should have its margin set-
tled and recorded so prices can be
computed without delay or guesswork.
Of course, right here comes the ob-
jection that most merchants—especial-
ly grocers—do not know anything
about what margins are correct on
various items; and they seem to let it
go at that—running along daily,

MICHIGAN TRADESMAN

gambling with their trade, their custo-
mers, their business and their future.

Now, let us assume as a starter that
we do not know much about proper
margins; we are, nevertheless, selling
goods daily; and to sell goods we put
prices on them—some kind of prices.
We learn those prices from hints of
sellers and we modify them “to meet
competition” or for some other rea-
son. But in any event, we are now
operating on some margins.

The logical thing to do, then, is to
insert those very margins in our guide
book; then stick to those margins pre-
cisely, accurately, until we are led to
change them by increased scientific
knowledge of correct pricing.

From the minute that a merchant
starts such a system, regardless of how
imperfect it may be at first, his busi-
ness will take on new character and
reliability. And no man can possibly
institute a system of this kind and
carry it forward without learning
something new and useful from it
daily. Mighty soon, he will know
where he is going and why. He will
gain realization of what margins he
must have to make a profit; and when
he gets that idea well digested, you
will find he responds to the “meeting
of competition’ much more slowly
than when he was going it blind. He
becomes master of his own affairs—
not the sport of outside influences.

You will have noticed from the
former article in this connection that
this man’s scale of margins shows two
things: a realization of how staples
must be priced to be in economic line;
and such balanced understanding of
the average margin problem that he
comes out a trifle above the 16% per
cent. average necessary for cash-carry
business.

Therefore, the service grocer of to-
day—on the average—will get around
19 to 1914 per cent. Let him not get
more, or he will jeopardize his future.
He cannot get by with less and fur-
nish the service he must give his trade
to warrant being regarded as a service
grocer. But he cannot know anything
about where he is going until he has
developed a system of correct pricing,
in detail.

The National Wholesale Grocers
Association is now sending to its mem-
bers a questionnaire about experiences
and results of the latest canned foods
campaign. The idea is to gather data
now for use next year. That organ-
ization is forward-looking and_ prac-
tically helpful to the trade, retail as
well as wholesale.

It were well that retail grocers make
a similar check up on what they did
or failed to do, with the fine oppor-
tunity afforded them by this latest,
most costly, most widely-spread effort;
for in the use of oppoprtunity the
worth of a merchant is reflected.

Let it be noted, too, that many chain
organizations took hold of this sales
opportunity and cashed-in splendidly
on it. Will it be said that this shows
how insidious is the way of the chains?
Well, it would. be good for individual
retailers to develop a little insidious-
ness along similar lines for themselves.
Let no man blame the chains for his
own mental or physical laziness.

Paul Findlay.

 

May 2, 1928

  

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

—

 
 

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST -- FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

 

 

 

 

|

Cake
Candies

in
Transparent

10c
Packages

A
POPULAR
SELLER

—
ow ewan
a
©

ite

~*

0; 3
ty

EM CAKE CANDIES J

    

—
a

    

 

 

 

 

ee

ina aay ‘Co., INC. PUTNAM FACTORY Grand Rapids, Michigan

 

 

 

 

 

aerial

 

 

Don’t Say Bread
— Say

HOLSUM

 

 

 

 

 

 

 

 

Fenton Davis & Boyle
Investment Bankers

GRAND RAPIDS

Grand Rapids National Bank Bullding
Phone 4212

Chicago

First National
Bank Building

Detroit

2056 Buhi
Bullding

 

VINKEMULDER COMPANY

Grand Rapids, Michigan
Distributors Fresh Fruits and Vegetables

Now Offering: Cranberries, Bagas, Sweet Potatoes,
¢ * . °
VinkeBrand”’ Mich. Onions, Oranges, Bananas, etc.

 

 

 

ann

 

 

 

 

.

r

v

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

N
flay 2, 1928 MICHIGAN TRADESMAN 21
MEAT DEALER the glandular tissues also furnish
- edible portions known as_ sundries.
Another Way to Serve Liver. These should be included in the diet
It seems that many people ate becatise they offer a way of introduc- Wi G C
thinking up new ways to sérve liver '"8 variety; they are reasonably priced ey ROCESS omar!
to-day, since it ha and they have excellent dietary prop-
y, e it has been found to ' Rit ius of ie Ver is of The Prompt Shippers
possess medicinal value as well as food °T€S- a ore: of he bc: ee .
value. There are a few methods known ¢SPecially high biologic value. It is
to nearly everyone, sich as broiliig also rich in iron and, as has been
and frying, as well as an ingredient in pointed out earlier itt this bulletin, liver
the manufacture of the tasty product fat is rich in vitamin E, which seems
known as liverwiirst. Some relatively °° be associated with the proper titiliza-
Hew ways provide for its tise in cock- tion of the iron by ite oe Kidney ‘ :
tails and baked dishes. A lady told of beef and pork have also been found Don t Experiment. Make
tis the other day of using liver in a valuable in the treatment of anemia
We Geer to her and she claimed she and probably for much the same rea-
got very good results. In fact, she son that liver has.’ Beef hearts may
furnished a sample to support her be stuffed and baked, boiled or braised. OK ton ouse
claim for its goodness and we gladly The heart may also be corned, smoked, |
proclaimed it very tasty and satisfying. ° pickled. It must be cooked slowly.
ie. «shi che pds it Ske fae Kidneys may be broiled, stewed, saut-
equal parts of fresh, lean beef, pork ed, croqquettes, or grilled. Liver may
and liver and ran them through her be sauted, braised, meat pie, combined
mest chopper. ‘The total weisht of the with other meat in hash. Tripe is
i ea ee made from the stomachs of cattle. :
meat was about one and one-half i a ie me Your Leader. It Never Fails
pounds. Next she took two good-sized There are two varieties, of which the
onions and a cup of bread crumbs honeycomb is more delicate. Tripe
ground with the meat chopper and ‘® often pickled. It may be stewed,
added the crumbs to the meat. One boiled, creamed, breaded, or in salad.
eup of sweet milk, one exe, salt, black It may also be broiled or pan-broiled,
wepeer, colevy and a dach of cayenne but must first be boiled. Tripe should
pepper were added and the whole well be cooked slowly. Sweetbreads are
vaixed tomcther ‘The material was the thymus gland of calf. Divided into
then placed in a buttered bread pan ae parts, the heart sweetbread and y,
i Se ae the throat sweetbread. One pair of
and placed in a larger pan containing ae ee eae : ORDEN ROCER OMPANY
water and baked in a moderately hot sweetbreads without additions _ will
oven. The water in the second pan sar (Ont pera Brodled, bewect, Wholesalers for Fifty-nine Years
kept the meat moist but permitted the rer oe pb in salad. They OTTAWA at WESTON GRAND RAPIDS
dos to be wcll Geowned «After beine must be parboiled and balanced be-
baked thoroughly the loaf was remov- fore cooking by any method. The term THE MICHIGAN TRUST COMPANY, Receiver
ed from the pan and allowed to cool Te spies. ao sauted,
slightly, then served with side dishes creamed, or fried and cooked quickly.
of mashed potatoes and string beans. There are ofller ObEaNS and ans -
Dike art ct the loaf con weed at thc importance as food and for medicinal
first meal and the remainder was kept pep ween wl be described at
ee ee ALL ABOARD FOR NEW ORLEANS
some members of her family preferre “7 : : = 4s
of her family preferred Brown Rice in Growing Popularity All aboard for the Annual Convention of the National Association of
the cold loaf to the warm. When liver : ‘ - ;
: Picci Bcc thas tc pike with the Retail Grocers, under the leadership of Mr. John Coode, President and
is so baked and served hot the odor : j C ' i
phy ele ne ah outer covering still on it, seems to be Mr. C. H. Janssen, Secretary! New Orleans is the place, June 1ith to
2 live ay be too pronounced to : a l * . .
suit everyone, but when it is cool the SOUNPS f° the front more than ever pee etre the Cine.
odor is less noticeable, though the eg Rs rice companies have Get together and swap ideas with your fellow tradesmen—make it the
flavor is very pleasing indeed. Meat 7 - bead eae bea coe has biggest convention in history.
loaves provided at evening meals oc- ad Ge onene eae Tee po . :
ca nlmully cv 4 bbs beaches ual gram on brown rice—in magazines, Remember New Orleans, its old-world charm and interest, and June
as ally é ay ches make oho . .
Geey sslisties bases Gk ee OE posters, store displays and 11th-14th. Get in touch with your Secretary now.
oe : oe i literature. This company is supplying
different kinds of meat may be used ' : eee
de a 4 oad eas ee a acy cn scientific data on brown rice to the FLEISCHMANN S YEAST
ee a ge ee medical profession and helping the
d a : : mee een as Loe oe e
pechious oils Wie ihcasti. of ada. nutrition workers of the various States Service
Sue Geer ko pice Gade of mext may to broadcast the news about brown
not be new to many, but we are sure 1S see oe eretne ie
ial Tw ing done over the radio.
there are others who have not tried m done aves he adie
. : ——__?2.>__
it, but would be pleasantly surprised ; |
. : : Hides and Pelts.
with the difference in flavor. Beef Gin no. 1 _ ee 1a Always Sell
liver is not the only kind that can be Green, No. 2 _____-_--.--.......---.. 17 LILY WHITE FLOUR
used, however, for lamb, pork or veal — Sig : Os Ue Mate . :
liver may ‘be used with just as satis- Calfskin Green, No. 1 - Hoe “The Flour the best cooks use.”’
: Calfskin, Green, No. 2 _ Lo ae ‘ : : :
factory results. Calfskin, Cured, oS / Also our high quality specialties
salfskin, Cured, No. 2 ~ oo Lo 23
ee a . The ,
iforse, No. 1 6.00 Rowena Yes Ma’am Graham Rowena Pancake Flour
iorse;, No. 2 5.06
Meat By-Products. ae eee nn Rowena Golden G. Meal Rowena Buckwheat Compound
The term meat by-products, when Lambs _ : ; 5071.25 Rowena Whole Wheat Flour
: . a a Shearlings oe 25@1.€0 ; ;
not understood, may sometimes give a aaa Satisfaction guaranteed or money refunded.
wrong wuoression. (Under this nead- pie) i og au : :
ing are usually grouped such edible ie. 1 - i : 07 VALLEY CITY MILLING CO. Grand Rapids, Mich.
: / : No 2 1 OG
sundries as brains, hearts, kidneys, Woo! va
livers, sweetbreads, etc. These prod- naa gions, medium Cle i @40
: * . hwas ea. rejects ______. D3i ¢
ucts furnish a very substantial addi- iqenskot Phtagiig ee ee
tion to the meat diet. As stated in the a GRAND RAPIDS PAPER BOX Co.

booklet entitled “Meat and Meat
Cookery,” issued by the National
Livestock and Meat Board, “Aside

from the muscle tissue of the meat,

Have you ever noticed how a man
when he has done something foolish
looks around for facts to justify his
actions.

 

Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING & MOUNTING.

 

GRAN DBD R A Ff FE

D $ M I

€ HIGAN

 

 

 

 

 

 

 

22 MICHIGAN TRADESMAN May 2, 1928
HARDWARE variety of gifts to choose from. A Y
Michigan Retail Hardware Association. Window display can readily be design-
President—Herman Dignan, Owosso. > is
Vice-Pres.—Warren A. Slack, Bad Axe. ed to —o this perenne A »
Secretary—A. J. Scott, Marine City. Thus, in the foreground, show a
_Treasurer—Wiliam Moore, Detroit. dummy figure dressed as a bride. Over WE COMPLETE
the bride’s head suspend a real parasol :
itch howers and the Hardware CARRY
Kitchen S and then shower all sorts of kitchen STOCK OF

Business.

Any stunt that brings out some un-
usual or generally unappreciated as-
pect of the hardware stock is good ad-
vertising. Thus, it is good advertising
to emphasize that a kitchen range, usu-
ally regarded as one of the most
staple articles in stock, is also a gift
article.

You
ranges are

“Very few kitchen
sold as

may say,
ever bought or
gifts.”

Yet every now and then one will be

utensils and small wares upon the
bride—the articles being, of course,
suspended from the top of the window
by means of very fine wire. The floor
of the window can be littered with
fallen utensils. Sprinkle a little rice
and confetti about. Put in some
orange blossoms—real ones if you can
get them. Have a conspicuous show-
card asking:
Why Not a Kitchen Shower?
You don’t have to follow this idea

 

HEATH & MILLIGAN DEPENDABLE PAINTS AND

 

VARNISHES

 

poste: Stevens6&Co.

GRAND RAPIDS

Founded 1837

61-63 Commerce Ave., S.W.

MICHIGAN

WHOLESALE HARDWARE

 

 

 

 

 

 

tld fk tic becouse ks vou ol out in detail. It can be modified, am-

eaten ian Sites the gift ice. And plified and improved. What you. can cae eel annum :

in your advertising of a kitchen range ~ » : — se _— pasate

as an appropriate birthday, Christmas ghny a ae gon sealer d SPRING CLEANING

or wedding: gift, you incidentally bring ss - ae ae oe . pe made easier with .
e : : ae pictures of bridal parties from o

out all the fine selling points which i gui :

abc thik samme 5. for the  ™agazines and even advertising cir- AMSTERDAM BROOMS

large number of people who, in buying, culars. These he pasted in a sort of PRIZE White Swan GOLD BOND

do not consider the gift angle at all.

June is the month of brides. But as
it is good business policy to start your
advertising of seasonable goods a little
ahead of the actual season, so it is
sound policy to start featuring your
gift lines the latter part of May.

In this connection two things are
worth remembering. One, that while
June is pre-eminently the month of
brides, marriages take place at all sea-
sons of the year, and gift articles are
thus always timely. The other, that
in most communities it is customary,

weeks in advance of a wedding, for :
the more intimate personal friends of easy matter for some member . — 4 q
the bride to hold “showers” in her staff to make a helpful aren * 1
honor, and that these showers present some friend of the Ercerertite bride: 5
an opportunity for the hardware deal- : Why not give Miss So-and-So an BR :
ee ok. whic ces of aris aiuminum shower or a woodenware OWN & SEHLER
iltik fac orotic! ote. shower?” And the added suggestion,

Crudely defined, a shower is a sort en eee tk eee COM PANY r
of party to which are invited those ©4" store so tnat, el far as were stage
more remote friends of the bride-to-be cerned, cere won't be any duplica- \
who, while they do not expect invita- - of gifts. : Automobile Tires and Tubes Farm Machinery and Garden Tools
tions to the wedding itself, neverthe- sings nee by the way, is Ofen - Automobile Accessories Saddlery Hardware
less welcome the chance to express good — peels though it Garage Equipment Blankets, Robes
their good wishes in some slight but does involve some additional work. Radio Sets Sheep lined and :
tangible form. The hostess at a shower Right here a suggestion is in order. Radio Equipment Blanket - Lined Coats
is a friend of the bride; the bride-to-be pe sire 0 eet the names and addresses Harness, Horse Collars Leather Coats * @*
is herself present as an honored guest; ot any prospective newly-weds. Not
and all the friends invited to the event merely for the sake of the immediate
bring little articles which, though in- kitchen shower, or for the later wed- )
dividually inexpensive, nevertheless ding gifts, but to enable the BONE 40 G RA N D RA P I D S, M I & H I G A N es
help in the furnishing of the new home. Et one keep in touch wan —

home in the community. It pays in c

Showers of various kinds may be held
for the same bride; and though linen
showers and kitchen showers are the
most popular of these events, human
ingenuity is often overtasked to find
some new style of shower for some
extra popular young lady.

Most of these events represent op-
portunity for the hardware dealer. A
great deal of this trade comes to him
unsolicited. Yet if he sets himself to
cater to this class of trade, he will un-
doubtedly secure a far larger propor-
tion of the business.

The most obvious method of stimu-
lating business in these lines is by
means of newspaper advertising and
window display. In this publicity you
should suggest a kitchen shower for
the June bride; coupled with the re-
minder that your stock offers a wide

 

fringe around the window. Figures of
a tiny bridal couple standing in a huge
wedding ring can be used.

A little personal work will often help
to develop business for the store—and
incidentally, give the newly-married
couple a better send-off than they
might otherwise get.

Thus, your salespeople can help ma-
terially; and will, if you encourage
them. Especially the younger mem-
bers of your staff. These are usually
in close touch with the younger set;
and will learn long before you do of
many prospective weddings. It is an

such matters to look and plan ahead.

In handling your shower trade, as
in handling your wedding-gift trade
proper, a printed or mimeographed list
of gift suggestions is very helpful.
Many hardware dealers have such lists
in connection with the Christmas trade,
and sometimes the June gift trade.
For a shower list, small.and inexpen-
sive articles, ranging from 10 cents to
$1, are usually selected: though in
some individual cases, far more ex-
pensive articles will be purchased. It
is good policy to show a wide range
of prices. The main idea is to effi-
ciently help the purchaser to make his
or her selection.

These lists should also help in avoid-
ing duplication. Max Adeler some-
where tells of a married couple who
celebrated their iron wedding. The

AMSTERDAM BROOM COMPANY

41-55 Brookside Avenue,

ee

Amsterdam, N. Y-

 

 

NEW AND USED STORE FIXTURES

Show cases, wall cases, restaurant supplies, scales, cash registers, and
office furniture.

Grand Rapids Store Fixture Co.

7 N. IONIA AVE.

Call 67143 or write

N. FREEMAN, Mgr.

 

 

 

 

 

 

 

 

 

 

SS

 

 

Michigan Hardware Co.

 

 

100-108 Ellsworth Ave.,Corner Oakes

GRAND RAPIDS, MICHIGAN

7

Goods and

Fishing Tackle

Wholesalers of Shelf Hardware, Sporting

 

 

 

per omen

 

a“,

|

May 2, 1928

local hardware store was holding a
sale of flat irons at 39 cents; and guest
after guest appeared with a set of flat
irons. Until eventually when an out
of town couple broke the monotony
by arriving with a rusty iron pot from
a second hand store, the unhappy
couple fell upon their necks and kissed
them.

In showers, there is always a tend-
ency to a certain duplication; to buy
the most obvious article. The dealer
who intelligently caters to the trade by
working out plans for avoiding such
duplication is going to get a good
share of the business.

One dealer some years ago worked
out a very simple method of meeting
the difficulty. He had mimeographed
lists of various articles. For each
shower he took one of these lists,
wrote the name of the bride at the top,
and as each article was bought, he
checked it off. With a minimum
amount of clerical work, any risk of
duplication—from that store at least—
was avoided. And the fact that this
particular dealer had adopted this
method tended to attract the entire
trade to his store.

To further help, it is good policy
to have some one of your salespeople
placed in particular charge of this
work.

The old-time kitchen shower com-
prehended everything in the way of
the smaller kitchen utensils. However,
with the present trend toward multiply-
ing such social events, it is a good
idea to work up some variety. An
enamelware shower, a tin or wooden-
ware shower, a cooking utensil shower,
an aluminum or even an_ electrical
shower, are variations of the general
idea that will all come within the
scope of the hardware store. If crock-
ery, china and glass are handled in
your store, a crockery or china shower
can also be suggested.

The kitchen shower campaign calls
for service, and gives the hardware
dealer an excellent opportunity to
prove his value as an adviser to his
customers. ‘Service of this sort, cheer-
fully and intelligently given, is always
appreciated; and quite apart from the
business it attracts in these particular
lines, it helps materially to build good
will for the store.

With June the well-recognized
month for playing up the wedding gift
lines, the immediately preceding month
of May is the psychological period for
most effectively stressing the “shower
lines” you handle. A good window
display early in the month will be quite
in order; with another about the third
week of May. From that time on you
may very well turn your attention to
regular June gift lines; and your
kitchen shower campaign now will
pave the way for your later appeal to
the wedding gift trade.

Incidentally, a good stunt is to es-
tablish, early in May, what might be
termed a “Bride’s Assistance Depart-
ment.” Letters can be sent out to
prospective brides and grooms tact-
fully offering the assistance of this de-
partment of your store in outfitting
the new home. The store should be
arranged to follow up this plan. This
can be done by showing a model
kitchen, completely equipped; and by

MICHIGAN TRADESMAN

displays of “combination outfits” of
utensils, perhaps offered at a special
combination price.

The Bride’s Assistance Department
should have on file plans of as many
and varied kitchen arrangements as
possible, and should be in a position
to show the bride how to economize
in space, time and money in planning
her work. Good suggestions can often
be secured from current household
magazines; though as a rule the too-
elaborate plans should be avoided. Try
above all to be practical.

After fitting up your model kitchen,
have it photographed; the photo-
graphs will be helpful in making sales
after the model kitchen itself has been
dismantled. For while now is the
time to feature these lines, showers,
wedding gifts and helpfulness’ to
newlyweds are timely all the year

round. Victor Lauriston.
Se Ue =
No Place For an Independent Mer-

chant.

Washington, April 30—Discussions
of the relations between chain stores
and local chambers of commerce, and
of progress in the evaluation of ter-
ritory and customers as a means for
more economical and profitable distri-
bution will feature a group session of
representatives of the _ distributive
trade to be held during the sixteenth
annual meeting of the Chamber of
Commerce of the United States, at
Washington, May 7 to 11.

At the present time great interest
exists among retail distributors and
chamber of commerce executives every-
where as to the relations between the
chain store and the community in
which it is established, particularly the
local chamber of commerce. What
should be the attitude of the chain
store system toward the communities
in which it establishes stores? What
should be the attitude of the chamber
of commerce executives towards a new
chain store? These questions will be
discussed at this special merchandising
group session.

‘The principal speaker will be E. C.
Sams, President of the J. C. Penney
Co., a chain operating nearly 1,000 gen-
eral merchandise stores throughout
the country, Mr. Sams has a definite
attitude toward local chambers of
commerce and his views should be of
great interest not only to local mer-
chants, but also to chamber of com-
merce executives. Following his ad-
dress, there will be an open discussion
of the matter, led by Godfrey M. Leb-
har, editor of the Chain Store Age.
The discussion is likely to prove quite
lively since considerable diversity of
opinion exists.

Lewis H. Bronson, of the Bronson
& Townsend Co., of New Haven, will
speak on Evaluation of Territory and
‘Customers. Mr. Bronson has made a
careful study of the profitable and un-
profitable sales in various kinds of
merchandise, and in various territories
and to different customers, and the
data he has collected should interest
everyone connected with the distribu-
tive trade. He will describe the meth-
ods which he has so successfully ap-
plied in his own business: how the
elimination of many inefficient cus-
tomers and a large reduction of his
sales territory resulted in substantial
increase in net profits. The discussion
following his address will be opened
by E. M. West, economist, New York.
It is expected that there will be de-
veloped many valuable points of view
as reflected in the present disposition
of business men to criticize the
scramble for volume.

‘How we all envy the man to whom
both making and spending money come
easily.

 

 

For a new delight, serve in
place of toast. Made with
fresh eggs and whole milk.
A delicious breakfast dish—
wonderful too, with creamed
meats or fish.

DUTCH TEA RUSK
COMPANY
HOLLAND, = MICHIGAN

atari aaa

 

 

23

 

 

Henry Smith
FLORALCo. Inc.

52 Monroe Avenue
GRAND RAPIDS

Phone 9-3281

 

 

 

 

 

FOR SALE OR FOR RENT

Modern concrete and_ brick
2-story manufacturing building,
with 7600 sq. ft. office space on
second floor, located Dowagiac,
Mich., on main line Michigan
Central Railroad. Approximately
85,000 sq. ft. floor space. Write
Beckwith Company, Dowagiac,
Michigan.

 

 

 

 

TER MOLEN & HART

GLUE POTS for
FACTORY USE
Successors to
Foster Stevens Tin Shop,

59 Commerce Ave.

GRAND RAPIDS, MICHIGAN

 

 

 

I. Van Westenbrugge
Grand Rapids - Muskegon

ruck Service
Central Western Michigan

DISTRIBUTOR

Nucoa
[KRAFT CE CHEESE

‘*Best Foods”’

Salad Dressing
‘“‘Fanning’s’’
Bread and Butter Pickles
Alpha Butter
Saralee Horse Radish
OTHER SPECIALTIES

 

 

 

 

 

 

 

 

 

 

 

    

Se QUALITY
RUSKS and COOKIES

Grand Rapids, Mich.

 

 

Ship By
Associated Truck

GRAND RAPIDS, LANSING and
DETROIT.

Every Load Insured. Phone 55505

 

 

Expert Chemical Service

Products Analyzed and Duplicated

Process Developed and improved
Consultation and Research

The Industrial Laboratories, Inc.

127 Commerce Ave. Phone 65497
Grand Rapids, Mich.

 

 

 

SELL

Ge Bott’s
Kream FrydKaKes

DECIDEDLY BETTER

Grand Rapids Cream Fried Cake Co.
Grand Rapids, Mich.

 

 

BIXBY

OFFICE SUPPLY COMPANY
GRAND RAPIDS, MICHIGAN

 

 

COCOA
DROSTE’S CHOCOLATE
Imported Canned Vegetables
Brussel Sprouts and French Beans

HARRY MEYER, Distributor
816-820 Logan St., S. E.
GRAND RAPIDS, MICHIGAN

 

 

FOR YOUR

“Dhe original patrol”

PROTECTION

SARLES

MERCHANTS’ POLICE
and
INSPECTION SERVICE

The Original Patrol in Uniform.
Under Police Supervision.
401 Michigan Trust Bldg.
PHONES—4-8528, if no response 8-6813

Associated With
UNITED DETECTIVE AGENCY

 

 

 

 

J. CLAUDE YOUDAN
ATTORNEY AND COUNSELOR

Special attention given creditors proceed-
ings, compositions, receiverships, bank-
ruptcy and corporate matters.

Business Address:

433 Kelsey Office Building,
GF AND RAPIDS, MICHIGAN

Stonehouse Carting

Co.
38 years of efficient service.
338 Wealthy St., S. W.
Phone 65664

 

 

 

 

Sanaa a

 

24

HOTEL DEPARTMENT

Depleted Fish Supply Injures the
Resort Business.

Los Angeles, April 27—Hamlin
Lake folks want a special dispensa-
tion to open the fishing season before
the rest of their neighbors can get
their tackle ready, and it seems they
are abetted by the Isaac Walton
League. The argument they advance
is that the resorts surrounding that
body of water will suffer financial
loss if this permission cannot be grant-
ed. Now the plain facts in the case
are that the cotiservation commission
should adopt rules that apply univers-
ally after which they should see that
their regulations are complied with.
Otherwise Michigan will face the
proposition of a depleted fish supply
and a gradual falling off of resort
business which is so essential to many
sections.

It seems to me that individuals liv-
ing in resort districts are short-sighted
to their own interests when they even
advocate lengthening the fishing sea-
son. In such localities farmers and
others are benefitted by a market for
their produce far more profitable than
any other, and yet they are continu-
ally—many of them—violating the law
by taking fish out of season, or asking
that the regulations be changed so
they will not endanger their liberty.

At the Eastern water and mountain
resorts operators of summer hotels
have had all this experience and know
what it means to have fishless streams
and lakes, and you will find them
strongly backing up the efforts of offi-
cials to restore fishing to these waters
by protecting them. It is not too
early for Michigan to measure up her
resources and then keep and enlarge
upon them. A year or two of minimum
indulgence in piscatorial sports might
create a panic in the minds of some
alleged sportsmen, but they would re-
turn four-fold benefits.

 

The American Bankers Association
is making an effort to standardize the
form and size of paper used in the
preparation of checks, which, while it
may seem a small and unimportant
matter, is really not so, but on the
contrary, would save much trouble
and vexation in the handling and ac-
counting of same. If the paper cur-
rency of the United States were to be
issued in innumerable forms and
shapes, there would go up from the
people of the country a howl which
would compel a change to be made
forthwith. Yet the checks used by
banks, individuals and business houses
show not only a multiplicity of sizes,
shapes and colors, but the reading
matter necessary to make them use-
ful is arranged in many different ways.
The time lost in reading the essential
data printed in fanciful design or on
unauthorized parts of checks cause de-
lay and added cost to everyone using
them. After all, a bank check is a
convenient and safe form of money
exchange, and there is no good rea-
son why it should not conform to
standardized rules which will make
its utilization easy and of the lowest
necessary cost.

Every morning I pick up a Los
Angeles newspaper and staring me in
the face from the classified pages are
scores of offerings in the way of cafes,
restaurants and lunch counters. Al-
ready established, or, really “hanging
on” are thousands of these institutions
which must ultimately give up the
ghost. Caterers—prospective and other-
wise—do not seem to realize that in-
dividuals of the present day do not
consume as much food as they did a
few vears ago, and when they do eat
anything, especially downtown, they
are in a great hurry to get the matter
off their minds, hence they demand
simple and instant service. Most of
us can remember when the mid-day

sei Sn Sd SEES SAE ca ar a mata

MICHIGAN TRADESMAN

meal was a dinner, and some function
at that, where men especially would
sit down at a well laden table and dis-
cuss business affairs by the hour, but
to-day these same captains of indus-
try, if they do have the time to spare,
proceed to their conveniently located
clubs and the restaurant operator
waits for them in vain.

Then again the checks are much
smaller in value. Even at the pre-
scribed dinner hour few take advan-
tage of the table dhote course dinners.
An entree, a salad, dessert and bever-
age are to the average individual what
used to be designated as a “square
meal,”

At banquets alone, and at a few
restaurants of foreign accent and hid-
den from public view, can you ever
find any more of the eight and nine

course dinners. Nobody seems_ to
want to eat them. The rules of dieti-
cians, health lecturers and_ physical

culture magazines are too strict. Din-
ner, instead of being a place where
wit, humor and geniality meet and
wrestle with each other, now is a
mere halt between the office and the
movie. Even the custom of dining out
is disappearing. Instead of boasting
how much you eat, the thing to do
now is to tell how little you consume.

Even the breakfasts have been cur-
tailed, the restaurant man instead of
loudly proclaiming his specialty of
ham and, now comes unobtrusively
forward suggesting a sliver of bacon
and one egg.

But the conventional luncheon has
now taken the place of the “regular”
dinner, and their composition is getting
to be a sandwich and cup of coffee at
some convenient drug store, where
stenographers and office workers perch
uneasily on stools before the marble
counters of soda fountains, guzzle root
beers and malted milk while munching
leaf-thin chopped egg and peanut but-
ter, pimento cheese and chicken salad.
Thousands more of able-bodied work-
ers, standing with one foot on a brass
rail, absorb denatured beer combined
with hash and sauer kraut.

But the key to the whole situation is
that everybody is in a hurry. Habit
formed gastronomic activities are ab-
breviated, and the man who thinks he
can keep up with the mad rush with
his offerings of liver and onions has
a rocky road to travel. Eating is no
longer a treat but a necessity quickly
glossed over. Hence the “for sale’
signs in cafe windows.

It is interesting to speculate on what
will be the length and substance of
meals 20, 50 or 100 years from now,
when the world has proceeded farther
along toward its unknown goal, which
now seems to be speed.

Will men and women stop eating
entirely? Will they take their food
in capsules, so that no time will be
lost in the hurried dashes from busi-
ness and work to amusements and
pleasures? Will restaurants and hotel
dining rooms close their doors, be-
cause nobody eats anymore, except, a
few bewhiskered “hill billies” still
clinging to the habits of the argonauts?

Or will the health food places, the
dispensers of dehydrated sawdust, the
little joints where nuts, raisins, car-
rots and lettuce—sometimes called feed
stables—be patronized to the exclusion
of everything else. For years we have
been howling ourselves hoarse over
the “simple meal” but are we really
going to a further extremity?

It would seem that one of these
contingencies will become a fact, judg-
ing by the gradual diminishing of the
hours and the amounts that the aver-
age person uses in his eating now,
compared with those used by his an-
cestors. But really nothing like that
may happen after all. The pendulum
having swung as far as possible in one
direction, may swing back with equal
force in the other, and again will come
the Roman feasts of old, and the real
social delights accompanying them,

pa na PEE PE A EEO gba mea oA = rag

May 2, 1928

 

“We are always mindful of
our responsibility to the pub-

lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

 

 

 

CODY HOTEL

IN THE HEART OF THE
CITY OF GRAND RAPIDS

Division and Fulton

RATES
$1.50 up without bath
$2.50 up with bath

CODY CAFETERIA IN
CONNECTION

 

 

 

 

 

 

 

The
Pantlind Hotel

The center of Social
and Business Activi-
ties in Grand Rapids.

Strictly modern and
fire- proof. Dining,
Cafeteria and Buffet
Lunch Rooms in con-
nection.

750 rooms — Rates
$2.50 and up with
bath.

 

 

 

 

 

 

 

Occidental Hotel |

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.

 

 

HOTEL PHELPS
Good Beds - Good Eats

GREENVILLE, MICH.
E. J. ANSTED, Prop. and Mer.

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

WESTERN HOTEL

BIG RAPIDS, MICH.
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well ventl-
lated. A good place to stop. Amer.
ican plan. Rates reasonable.

WILL F. JENKINS, Manager

 

 

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.

Wuropean $1.50 and up per Day

RESTAURANT AND GRIILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates

Under the Direction of the
Continental-Leland Corp.

GrEoRGE L. CROCKER,
Manager.

 

 

 

 

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD.
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

 

 

 

HOTEL FAIRBAIRN

Columbia at John R. Sts. Detroit
200 Rooms with Lavatory $1.50, $1.75, $2.00
100 Rooms with Lavatory and Toilet $2.25
100 Rooms with Private Bath $2.50, $3.00
Rates by the Week or Month
“A HOME AWAY FROM HOMB”

 

 

Phone 61366
JOHN L. LYNCH SALES CO

SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising

209-210-211 Murray Bldg.

 

 

 

‘RAND RAPIDS, MICHIGAN
Columbia Hotel
KALAMAZOO

Good Place To Tie To
eeecmeenrneaeteaamsomamanaeaarendlonsmnanmnaanaananannannnen

 

~

 

 

Y
. »
’
a,
‘
>
fk .
i
j
i
i
?
>
.
t 4
|
i
"
‘ 4
4 ~
|
|
¥ | ~~

May 2, 1928

MICHIGAN TRADESMAN

25

 

But in the meantime what is to be-
come of the purveyors of “hamburg-
ers” and ‘“red-hots’’ who are even now
hanging on by their eyebrows and
looking for “buyers” not so much of
their wares but for their establish-
ments.

The automobile manufacturers are
making a hard fight for the removal
of the excise tax on automobiles,
coupled with the claim that they pro-
pose to pass the benefits along to pur-
chasers. I only wish this statement
were believable, but it would add much
to the evidence of their sincerity if
they had taken a part of the healthy
dividends they have been earning for
this very purpose, instead of exacting
it from the purchaser. The Govern-
ment needs every dollar obtainable to
carry out its program and there are so
many angles from which the public
is the sufferer, it looks as though some
of the vast interests which are paying
out these dividends in both cash and
stock might generously offer to help
out Uncle Sam and incidentally the
minor tax contributor. Naturally I
have my ideas about these tax com-
plexes and while I never want to be
classed as a calamity howler, have felt
that there were many economies
which might be practiced in national
and municipal affairs, whereby burdens
might be lessened. The question of re-
ducing income taxes is but minor to
the real issue, and we all ought to
know and realize this.

Government expenses seem = as
though they ought to have arrived at
high tide, but when our mentally well-
equipped ‘Secretary of the Treasury is
straining every nerve to bring order
out of chaos and settle some of our
bills, an army of so-called patriots are
trying to offset his efforts by propos-
ing other schemes to nullify his efforts.
If it isn’t flood relief it is some chimer-
ical scheme to relieve the burdens of
the agriculturists, build dams for ir-
rigation purposes, when the agricultur-
al products of the country are already
a drug on the market, and very short-
ly we will be burdened with millions of
expenditures for the payment of pen-
sions, notwithstanding the fact that in-
terest charges on the National debt are
greater than the entire Government ex-
penditures a decade ago. ; .

Municipal indebtedness, which fair
reasoning people supposed were _at
their peak years ago, are mounting
higher every year, disbursements for
highway work are prodigious. Instead
of proceeding carefully, we must needs
make all of our public improvements
forthwith. School facilities which turn-
ed out some of our greatest statesmen,
professional people, and the world’s
captains of industry, are no longer ade-
quate, and the end is getting farther
away from us. We never give a thought
to the notion that some of these pub-
lic activities might be made to bring
us in a revenue. It is pay and pay and
pay to the bitter end. __ :

We blame a hard-headed president
because he is honestly trying to do
something for us; when our Govern-
ment’s great financial head is prac-
tically devoting his entire being to the
alleviation of our financial difficulties,
almost without compensation, if we
cannot think of anything else to say
about him, he used to be interested in
a distillery, or is connected with some
trust, jab the stiletto into him, will not
listen to any suggestion which savors
of economy. Spendthrifts are we all.

The excise tax on automobiles is only
a drop in the bucket. We burn up
gasoline as though we were perpetual-
ly on the “firing” line, but in the end
do nothing at all, or else suggest other
methods for spending the’ public’s
money.

I am genuinely sorry to learn of the
death of David H. Day, of Leelenau
county. Mr. Day was a neighbor cf
mine at Glen Lake. It was through
him I was induced to purchase Cedar

Springs Lodge estate on the banks of
one of the most beautiful bodies of
water in the entire world.

It was while Mr. Day was president
of the West Michigan Development
Bureau and I was on the board of di-
rectors of that body that he suggested
the Glen Lake proposition, and he was
ever one of my most. enthusiastic
backers.

A pioneer, he was a most wonderful
individual, full of energy, and to him
more than anyone else in that section
was the development of the Grand
Traverse region. largely due.

His biography has been published
by the press, but it is mighty hard to
attempt to pay a tribute worthy of
such a man is he.

 

Tupper Townsend sends me a
brochure describing his New Whit-

comb Hotel, at St. Joseph. It is most
truly a work of art, beautifully illus-
trated, mirroring the many unique and
substantial ideas of Mr. Townsend.

E. W. Rainey, formerly clerk at the
Pantlind and later in other capacities
with the Tuller, Book-Cadillac and
Detroit-Leland, at Detroit, has just
been made manager of the Aurora-Le-
land, at Aurora, Illinois. Mr. Rainey
is well known by Michigan hotel pa-
trons, has a wealth of ability, and will
surely make a success of it in his new
position.

 

My friend, Frank Duggan, has gone
up another notch, which ought to place
him very close to the head of the class.
From being manager of Hotel Penn-
sylvania, New York, he has now be-
come managing director in two great
hotels in Gotham, the McAlpin and
Martinique. We all used to know him
when he was assistant manager at the
Hotel Statler, Detroit. His advanc-
ment has been more noticeable than
that of any other member of the pro-
fession of my acquaintance.

The Heldenbrands have favored me
with a full account of the opening of
their new hotel, the Heldenbrand, at
Pontiac. Sorry I didn’t have it be-
fore, but here goes:

Several months ago H. F. Helden-
brand organized the Heldenbrand Ho-
tel Co., which functioned completely,
and built this $300,000, seven-story
structure, with 100 guest chambers and
every other modern’ appurtenance
known to modern hotei operation.

Work on the new building was
started in Av~ust last and was con-
tinued through the fall and winter.
The house was originally scheduled
for opening early in January, but a de-
lay in securing a supply of steel made
it necessary to postpone ‘the event un-
til the other day.

In addition to its hundred rooms,
fully one-half of which are equipped
with bath, there are three dining rooms
i. e. the cafeteria, the English grill and
another to be featured for private
parties.

Steam heat, forced ventilation, and
elevator service by two high speed
elevators are features of the new
hotel.

The largest and probably the most
popular of the three dining rooms is
the cafeteria. It will seat more than
90 persons and is so arranged that the
busy man or woman may be served in
the least possible time. It is reached
from the main entrance — straight
through the lobby. It is finished in
ebony trim with light green walls and
ceiling. Elegant counter equipment,
sizable tables and comfortable chairs
add materially to the appointments.

The English Grill is said to be the
piece de resistance of the whole es-
tablishment. Entering a thick oak
door, the visitor finds himself on the
threshold of an eighteenth century
English tavern. The walls, in rustic
finish, remind one of an old log cabin
while the heavy beamed ceiling adds

an antique majesty to the room. Tables
and chairs are of rustic work and tiny
lamps, table lamps and wrought iron
chandeliers complete the picture. It
was planned by the senior Heldenbrand
who had long entertained a fancy for
an equipment of this character.

The life in any hotel always centers
around ‘the lobby and this one though
simple is especially attractive. It is
spacious, hence sufficient in the social
routine in convention times. The long,
wide hotel desk stretches almost half
way across the lobby floor. The lobby
itself is done in black walnut finish
with walls and ceiling of buff. A wide
wooden beamed ceiling adds to the at-
tractiveness of the room and the ter-
razza floor completes the effect. On
the right of the lobby are the two
passenger elevators which give ser-
vice to the seven floors of the estab-
lishment.

Directly through the lobby a stair-
way leads to the three dining rooms,
while to the right of the desk is an
archway leading to a beautiful lounge.

One of the most charming spots in
the hotel is this lounge. At one end
is a massive fire place constructed of
rocks. Easy chairs, davenports, and
writing desks dot this room and create
a fine atmosphere of ease and comforts
of home. The ceiling is beamed and
the woodwork is finished in black
walnut. Daylight from end windows
and skylights flows into the big room
through green tinted windows. en-
hancing the picturesque appearance of
a great log crackling in the fireplace.
A thick rug covers the entire floor,
draperies are rich and appropriiate, all
showing a master mentality in the
selection. The original Heldenbrand
idea of catering to and_ entertaining
children is sensibly carried out by the
auxiliary of a nursery and playroom
where the tots as well as older brothers
and sisters may find pleasure without
disturbing the older guests.

The Heldenbrands were at one time
virtually the Harveys of the East, in
that they conducted a great chain of
hotels and eating houses along the
Baltimore and Ohio systems, and were
thoroughly familiar with hotel opera-
tions in every phase long before they
came to Michigan, a dozen or more
years ago, starting at Pontiac with the
old Hodges House, afterwards called
the Kenwood. They were and are
popular and now have a plant com-
mensurate with their ability to purvey
to the public. Watch ’em grow!

Frank S. Verbeck.

Learn the habit of learning.

 

GARY’S NEW $2,500,000 HOTEL
GARY, IND. HOLDEN OPERATED
COL. C. G. HOLDEN, President
c. L. HOLDEN, Treas. & Gen. Manager
One of the Fine Hotels of the Middle West.

ROOMS FROM $2.00
Each room an outside room.
Circulating Ice Water and Every Modern
Convenience. Large, Light Sample Rooms.
Restaurant, Coffee Shop and Cafeteria
in connection, all at popular prices.

 

We will also operate the following Hotels:
The Mil!s-Holden Hotel, Richmond, Ind.,
will open about May 1, 1928; Hotel Teel-
ing, Harvey, Ill., will open about June 1,
1928. HOLDEN-GARY COMPANY.

 

Warm Friend Tavern
Holland, Mich.

140 comfortable and clean rooms.
Popular Dutch Grill with reasonable
prices. Always a room for the Com-
mercial traveler.

E. L. LELAND, Mgr.

 

 

 

WE

 

 

 

 

YOU ARE CORDIALLY
invited to visit the Beauti-
ful New Hotel at the old
location made famous by
Eighty Years of Hostelry
Service in Grand Rapids.

400 Rooms—400 Baths

Menus in English

MORTON HOTEL
ARTHUR A. FROST

Manager

 

 

 

 

 

 

The Brand You Know
by HART

 

Hi Look for the Red Heart
on the Can

LEE & CADY Distributor

 

 

 

 

 

 

 

 

 

  

ee

 
 

26

Seventy Old Timers Held Their Sec-
ond Re-Union.

Seventy sturdy Old Time traveling
men gathered around the banquet
board of the English room in the
Rowe Hotel Saturday evening and en-
joyed a rare season of feasting, speak-
ing, music and repartee.

‘The preliminary work of the gather-
ing was handled by George W. McKay,
Leo A. Caro acted as toastmaster. An
able address was made by Rev. C. W.
Merriam. Chas. G. Graham gave the
boys some recitations from Burns. B.
F. Girdler gave a vocal solo. Remin-
iscences were presented by about a
dozen of the older men present. The
names of those who participated in
the event are as follows:

Geo. E. Amiotte, Ed. P. Andrew,
Con M. Broene, Leo. A. Caro, New-
ton L. Coons, Clarence U. Clark, H.
G. DeGraff, W. H. Downs, B. F. Gird-
ler, L. C. Iden, W. R. Keasey, Louis
J. Koster, Oscar Levy, Walter S. Law-
ton, Geo. W. McKay, Fred E. Morley,
J. Harvey Mann, V. C. Shrider, Wm.
M. Tenhopen, Wm. W. Tanner, D. H.
Moore, L. L. Lozier, Wilbur S. Burns,
John H. Millar, C. F. Stillson, D. M.
Russell, Dave Drummond, Geo. V.
McConnell, Frank H. Starkey, J. J.
Berg, H. F. Williams, O. W. Stark,
Mrs. I. F. Hopkins, J. Vander Wey-
den, W. C. Farley, D. M. Hoogerhyde,
J. S. Perkins, Geo. F. Smith, C. G.
Graham, John VanBlois, D. E. Keyes,
R. M. Dively, Joe S. Major, John
Grotemat, D. A. Van Velzel, E. H.
Snow, Frank C. Keegstra, A. E. Att-
wood, Dr. Fred E. Burleson, Geo. D.
Evans, J. I. Spade, W. S. Canfield,
Herman Duyser, Sr., A. C. Rockwell,
H. W. Garrett, Roy Randall, Egbert
Kuyers, Geo. Alden, W. B. Holden,
Fred Dodge, O. B. Clements, C. T.
Williams, Rufus Boer, Manley Jonas.

The following greetings were re-
ceived from absent travelers:

Geo. E. Abbott: Mrs. Abbott and
I regret exceedingly that we cannot
be with vou to-night. We are spend-
ing some time with my parents at Ona-
way, Mich. Best regards to all.

Wm. H. Schader, Cadillac: (Thirty-
five years with his company): I hoped
1 might be with you to-night. All
good wishes to the old boys.

John Cummins, Kent City:
I cannot be with you.
a good time.

Franklin Pierce and Geo. H. Mc-
Williams, jointly, Hotel Rector, Holly-
wood, Cal.: Greetings to the old boys.
Would like mighty well to be with
you, but you know Hollywood and
the movies. Our regards to all.

I. W. Feighner, Spokane, Wash.:
Sorry to miss this re-union. Want to
come to Michigan this summer and
make one more trip to Cant-Hook
Corners. Best regards to all.

George McInnes, Banning, Cal.: Re-
gret that IJ am unable to be with you
boys. All I can do is listen in. My
best regards to all.

L. F. Bauer, Piedmont, Cal. (Rep-
resentative Bissell Carpet Sweeper
Co.): Should like very much to be with
all, but am too far away. Best regards.

Walter Baker, Kalamazoo (T.P.A.
Mich. Electric Ry.): Very sorry I
can’t attend your second re-union.

Sorry
Best wishes for

MICHIGAN TRADESMAN

Hope you have a good time. Best
regards to all.

L. J. Kennedy, W. D. Weaver, C. T.
Dunham, R. J. Brummeler, Dell
Wright, Miner E. Lawton, Elmo C.
Edmonds, L. E. Buss, John P. Oggel,
W. B. Collins, A. F. Rockwell, A. E.
Motley, Geo. W. Stowits, Lee M.
Hutchins, Wm. L. Berner, P. F. Dela-
hunt and Sam R. Evans all sent re-
grets.

A. W. Peck, Traverse City: It would
please me greatly to be there and meet
the old guard as [ did last year, but
it is going to be impossible to attend
this year. [I will think of you boys
to-night and send you all a_ hearty
hand shake. With best wishes to all.

Dick Landon, Los Angeles, Cal.;
Received your kind invitation to at-
tend this second re-union of Old Time
traveling men and surely would enjoy
the pleasure of being with you. Mrs.
Landon joins me in sending greetings
to all, with a wish that you have a
happy and enjoyable time.

Fred J. Hanifin and Geo. W. Has-
kell, Owosso: Regret very much we
cannot meet with you Old Timers to-
night, but assure you that we are with
you in spirit and we send greetings
and best wishes to all who may be
there. We certainly think it is fine
for the old boys that can meet to-
gether once a year. Mr. Haskell has
got to the point where he cannot read,
write or talk any more. We manage
to make signs and converse fairly good.

Harry C. Rindge, Paris, France:
Greetings to all the Old Time travel-
ing men, for I am one of their num-
ber; that is, if seveneen years as a
shoe peddler qualified me. It would
be a real pleasure to be with you all
April 28. Wish it were not so far
from here to the Hotel Rowe, so I
could join you. I would be there with
both feet. May your gathering be a
joyous one and remember I am with
you in spirit.

L. M. Mills, Albany, Oregon: Your
invitation to attend the second re-
union of our honored and prized or-
ganization is at hand. It is with deep
regret that I cannot be with you in
person, but you may be assured that
next Saturday evening my thoughts
and memories of past pleasures in
meeting with you will be revisioned
and the faces and forms of the old
guard, both living and dead, which are
indelibly engraven on the tablets of
memories of past days will be offered
an hour of silent homage and grati-
tude to the Giver of all good for the
pleasure and joys of the acquaintance
and fellowship of the grandest and
truest body of men it has been my
pleasure to have known. I extend
most hearty greetings to all old time
traveling men of Grand Rapids. I wish
you all the peace, plenty and prosper-
itv you all so richly deserve.

Geo. A. Rysdale: I certainly wish
everybody a good time.

A. L. Fisher: Sincerely regret that
I cannot be with you.

Mr. and Mrs. John M. Fell, San
Diego, Cal.; We are sending check for
$5. Buy each one present a rose or
carnation or a few flowers for the
chairman’s desk. Our best wishes.
Sorry we can’t be with you.

ee

Edward Frick, Saugatuck: [ had
been looking forward to meeting many
old friends at this second re-union,
but now find I will have to forego that
pleasure. Tell the boys that I regret
it exceedingly, but assure them that
I will be there in spirit. Wishing you
all a good time with many more re-
unions to follow.

Frank H. Cummings, Kalamazoo:
I regret more than I can express that
a previous engagement prevents me
from being with you old boys to-night.
My heartiest greetings go out to you
all and may you have more happy re-
unions.

Sam R. Evans and Little Dick War-
Warner are heartbroken because they
cannot be with us to-night. Illness
prevents, but they are with us in spirit.

 

In memory of those who have de-
parted this life since our first re-union,
April 30, 1927.

J. Henry Dawley.

John J. Dooley.

George R. Perry.

George S. Thwing.

Benjamin Franklin Parmenter.

Judson E. Houghton.

Peter Lankester.
—__+ 2 >

More About the Hoggishness of Pine

River Land Barons.

Reed City, April 30—I read what
you said in your Tradesman last week,
also what Mr. Randall said in answer
to my letter. Not only did I read the
matter in your Tradesman, but I heard
a lot of people mention the article,
which goes to show that folks read
your paper from the first page to the
last. Every person who talked to me
about this item which I wrote about
tourist business in Michigan said it
was correct and that it is high time the
people woke up and fought for their
rights. Let me assure you Mr. Stowe,
that I heard many a good thing said
about you on account of your taking
interest and time to publish these
items. Many a person thought you
were only interested in a business way,
but a lot of people I talked with to-
day are thinking different. The water
rights along our streams and lakes
hit the tender chord of 90 per cent. of
our male population.

While I think of it, I am enclosing
an order for your paper, the Trades-
man, from A. T. Erler, of Reed City.
Send him the Tradesman every week
and a bill for one year’s subscription.
Mr. Erler heard of what the Trades-
man said this week and borrowed my
copy to read it. The result is a new
patron for the Tradesman.

I heartily agree with what Smith &
Lake, of Petoskey, say about your
Tradesman. Most folks like to hear
the truth, no matter if at times it hurts.

Excuse me for again going to the
subject of keeping tourist business in
Michigan. I really feel like spending
a few months fighting for the thing we
must do or we will lose what we have
gained the last few years.

Mr. Stowe, as you perhaps are not
a fisherman or a hunter or a camper,
you may not see this matter in the
same light as some do, but let me say
this—you should make up your mind
to take a few days’ vacation and come
North and go sight seeing and per-
haps you would like to fish for a
change. You and your friends should
go to Pine river, which is so well
known by sportsmen far and near and,
after getting in at a section line, you
start down the stream you will notice
that you are followed by two guards-
men patroling this stream, and you
will be told not to step a foot on dry
ground or you will be arrested for
trespass. What will you say or think?

 

May 2, 1928

This is just what our people get on
most of the streams. If this was farm
land and used and planted we would
overlook the matter, but this land is
being taken up as tax title land and is
worthless for farming. It is owned
and controlled by a few wealthy men
of Chicago and Toledo. At this time
the best part of Pine river is being
guarded by men paid to watch day and
night that no one set foot on dry
ground. These are the streams the
State says our tourists can fish, but
when they come hundreds of miles
they are driven off or arrested. Now,
how long are we as tax payers going
ito look on with our hands folded and
cry out? Well, it is coming to our
country, just as it is in Germany and
other countries were only a_ few
wealthy men can make use of the
beauty spots of our great country of
which we feel so proud. I say, let us
get to doing something and get our
shoulders to the wheel and I am sure
we still have sound thinking men
enough in our State to pass laws to
give the proper rights to our visiting
tourists and those who wish to make
use of them. [I heard a man say to-
day that it would not be lawful to
make a man swim through a deep
hole in the river, for he would be tak-
ing a chance of losing his life, but I
say try it. There are two things to
do and we have our choice—take a
chance of drowning and losing your
life or get arrested for trespass. If
anyone thinks the situation is mis-
represented let him come to Reed
City during fishing season and we are
ready to prove that this is the true,
sad story. The writer has been think-
ing about just what to say to certain
parties who come every season from
other states to spend a few weeks in
Northern Michigan. He hardly knows
where to send them and what will they
say when they get back home if they
are driven away every place they used
to camp? Yes, we want the tourist
business in Michigan and the law-
makers of our State can do the thing
that will once and all settle this mat-
ter. Open or cause to be opened all
section lines; also, condemn a few
feet of the waste land along all waters
edge. The cost is nothing, but the
gain in tourist business will be great.
Fred Hemund.

—e+__—_
Disappearance of Wild Life Fore-
Shadowed.

Grandville, May 2—The fast dis-
appearing wild life of the world fore-
shadows the end of the age of mam-
mals, argues James L. Clark, assist-
ant director of the American Museum
of Natural History.

The game of Africa and Asia, sur-
viving millions of years of evolution,
are rapidly following the passing of
the American bison and other creatures
which have been forced to yield in the
struggle for existence against man and
his civilization.

Man, the great civilizer, man the
great destroyer. Is the great creative
power of universe behind this whole-
sale slaughter of the animals of God's
kingdom on earth?

We have looked with alarm at the
rapid depletion of bird life, also viewed
with misgivings the billions of increase
in insect life. With the passing of the
greater, the lesser is coming to take
its place. A plague of insects will dis-
count the plagues of ancient Egypt
and it is all man’s fault that this is so.

Mr. Clark points out that it will be
only a comparatively short time before
virtually the only animals on the earth
will be the domesticated creatures
which man breeds for his own uses.

Right here comes in the long-time
echoed superiority of man, the king of
all earthly animals, and not an alto-
gether merciful one at that. How will
it be with man’s kingdom on earth
when the mammals are wiped off the
globe, as has been the forests and
lesser animals of nature’s kingdom?

 

 

May 2,

1928

MICHIGAN TRADESMAN

* 27

 

Man has much to answer for in his
conduct of things given into his hands
by the Almighty. The destruction of
the mighty animals of Asia and Africa
at one time seemed an impossibility.
However, constant dropping of water
will wear a stone.

Once our forests were supposed to
be imperishable. Now what do we
see? Timber cut into boards once
sold for five and ten dollars per thous-
and feet; to-day this same quality of
lumber, though there is doubt if as
good, can be procured to-day, sells for
a round hundred dollars.

All this destruction, aimed to bless
and gratify man, is dubbed progress by
the unthinking every day man. The
think is coming almost too late in this
instance. Someone says there is no
call for preserving the giant mammals,
since these are of no particular use to
humanity. We shall know whether
this is true or not in good time. Ani-
mals of all sorts were put on the earth
for a purpose, and when man flies in
the face of nature in order to kill there
is sure to come retribution which will
be not only humiliating but painfully
discomforting to the superior race of
beings.

At one time, even yet in a great
measure, the order of the day was to
go out and kill. Man has obeyed this
order to the letter and a great change
is coming over the face of nature be-

cause of it.

Fishes and reptiles had their day
and were succeeded by the mammals
says Mr. Clark. And now we find that
man himself is hastening the evolution-
ary process by eliminating the other
species. Certain it is that when the
animals are gone they can never come
again as they did ages ago through
evolution.

A timberless and mammalless world!

What an outlook for man in his
egotism to contemplate. What will
there be for him to make war on next
save only his own kind, and_ there
promises to be enough of that in the
years to come? '

Mankind seems never satisfied, no
more than was Alexander of old when
he contemplated the work of his
legions and wept because there were
no more worlds to conquer.

Circuses will be of the past when

 

 

 

 

 

INSECTICIDES FOR 1928

 

lions, tigers, elephants and other mam-

mals have gone forever from the
earth. The small boy will then have to
finish his education and satisfy his

curiosity by slaying that other species
of the great creation—the birds.

In the light of past history it would
seem that man must be densely ignor-
ant to think of slaying everything wild
on the earth and still expect to enjoy
the gloom of the world without a
feathered creature or a mammal left
alive for him to dominate.

Just man alone in the whole world.
What a state that will be. The very
thought of it sends a shudder down
the spine of even the animal slayer.

Kill, kill, no end of killing. What
will there be for recreation when the
last wild creature has been swept off
the face of the earth? Man will find
that living alone with himself will be
anything but restful and pleasing. Like
one of old he will feel like going out,
lifting his eyes to heaven, crying out
for the rocks and hills to fall upon
him.

There is something inborn in the
human heart that makes the possessor
desire to kill. We are yet in the in-
fancy of created things, and man will
have much to think of when the great
silences are unbroken by the song of
a bird or the bellow and moo of a four
footed animal.

Man should be wise enough to look
into the future and calculate how best
to mitigate suffering and loneliness by
putting up the bars against the slaugh-
ter of the wild animals which are as
much a part of world life as is man
himself.

It is supposed that man was destined
by his creator to have government
over the lower animals, but this power
was not intended to lead to the whole-

sale slaughter of the lesser created
ones. Old Timer.
a ee
C. A. Brubaker, dealer in general

merchandise at Mears, renews his sub-
scription to the Tradesman and writes:
“You d well know it, I can spare
three bucks any old time for the
Tradesman because I know it is worth
$50 every tine I do it.”

 

 

 

PARIS GREEN
ARSENATE OF
LEAD
ARSENATE OF
CALCIUM
FUNGI BORDO
DRY LIME AND
SULPHUR
PESTROY TUBER
TONIC

 

 

BLUE. VITRIOL, FORMALDEHYDE, ETC.

MANISTEE

 

 

WE CARRY STOCK OF ALL THE ABOVE
—PERHAPS THE LARGEST LINE IN THE
STATE. WRITE FOR PRICES.

Hazeltine & Perkins Drug Company

Michigan

 

GRAND RAPIDS

 

 

 

 

WHOLESALE DRUG PRICE CURKEN i

 

Prices quoted are nominal, based on market the day of issue.

 

Acids
Boric (Powd.) .. 124%@ 20
Boric (Xtal) ... 15 @ 25
Carbolic _...._. 38 @ 44
Citric 53 @ 70
Muriatic ___ 3%4@ 8
NGteiG: 22 9 @ 15
Oxalic 22. 164%@ 25
Sulphuric _____- 3%@ 8
(Tartarig 2-2 62. @ 66
Ammonia

Water, 26 deg... 06 @
Water, 18 deg._. ue 13
Water, 14 deg... 04%@
Carbonate  ...... 20 @
Chloride (Gran. 09 @

Balsams
Copaiba 1 00@1 26
Fir (Canada) _. 2 75@3 00
Fir “— -- 65@1 00
Peru -- 3 00@3 25
Tolu oo 2 00@2 25

Barks
Cassia (ordinary). 25@ 30
Cassia (Saigon)... 50@ 60

Sassafras (pw. 60c) @ 650
ere Cut (powd.)

ses 20@ 30
Berries
Cubep 2222 @1 00
Wisk: 29 @ 25
SUnIDeR 220 10@ 20
Prickiy Ash =. 27 @ 7
Extracts
Edcorica 22000 60@ 65

Licorice, powd. ... 60@ 70

Flowers
Arnica
Chamomile (Ged.) @ 40
Chamomile Rom... @ 60

Gums

Aeacia, Ist -.. 50@ 55
Acacia, 2nd  _... 45@ 60
Acacia, Sorts _._ 20 25
Acacia, Powdered 35@ 40
Aloes (Barb Pow) 25@ 35
Aloes (Cape Pow) 25@ 35
Aloes (Soc. Pow.) 75@ 80
Asafoetida —_____ 5U0@ _ 6vu

Pow. 000 75@1 00
Campher 2. 85@ 90
Guaigeg @ 80
Guaiac, pow’d __ @ 90
WRG @1 25
Kino, powdered__ @1 20
Myrrh @ 75
Myrrh, powdered @1 00
Opium, powd. 19 65@1y 92
Opium, gran. 19 65@19 92
SHGNAG 2002 65@ 80
Shetlac 2.0 78@ 90
Tragacanth, pow. @1 75
Tragaeanth ____ 2 00@2 =
Turpentine  .__.. @

Insecticides

Arsenic 00 08@ 20
Blue Vitriol, bbl. @07%
Blue Vitriol, less 09@ 16
Bordea. Mix Dry 12@ 26
Hellebore, White

powdered -_-_._ v4 30
ia Powder 42¥ 50

Lead Arsenate Po. 13% @30
Lime and Suiphur

Dey coo oS@ 23
Paris Green _... 24@ 42
Leaves
FUG @1 05
Buchu, powdered @1 10
Sage, Bulk __-..- “ 30

Sage, % loose -__

Sage, powdered__ @ 35
Senna, Alex. -...

 

Senna, Tinn. pow. 30@ 36
Uva Ural 20@ 325
Olis

Ateosee. Bitter,

(rue 22. 7 50@7 76
dimanoe Bitter,

artificial __.... 3 00@3 25
Almonds, Sweet,

true 2. 1 50@1 80
Almonds, Sweet,

imitation —_... 1 00@1 25
Amber, crude _. 1 25@1 60
Amber, rectified 1 50@1 75
AMise 22.0 1 25@1 60
Bergamont 9
Cajeput ___ 2
Cassia 0
Castor 5@
Cedar Leaf _... 2 00@32 26
Citronella -..-.- 1 25@1 50
Cloves ....2- 2. 2 50@2 75
Cocoanut —.._-- 27%@ 35
fod Liver ......4 2 0u@2 45
Croton 2. 2 00@2 25

Cotton Seed -... 1 35@1 50
Cubebs 2. 6 50@6 75
Pigeron 6 00@6 25
Eucalyptus 2... 1 25@1 60

Hemlock, pure.. 2 00@2 25
Juniper ‘Berries_ 4 50@4 75

Juniper Wood ~ 1 50@1 75
Lard, extra ___. 1 55@1 65
Lard, No. 1 _.-. 1 25@1 40

Lavender Flow... 6 00@6 25

Lavender Gar’n. 85@1 20
EemOty 4 25@4 50
Linseed, raw, bbl. @ 76
Linseed, boiled, bbl. @ 79
Linseed, bld less 86@ 99
Linseed, raw, less 83@ 96
Mustard, artifil. oz. 35

Neatsfoot ...... 1 36@1 35
Olive, pure -... 4 00@6& 00

Olive, Malaga,
yellow 2.5... 2 85@3 25
Olive, Malaga,
green 2 85@3 25
Orange, Sweet — 5 00@5 25

Origanum, pure. gi 50
Origanum, com’! 1 00@1 20

Pennyroyal -___ 3 25@3 60
Peppermint _... 5 50@5 70
Rose, pure __ 13 50@14 00
Rosemary — 1 25@1 50
Sandelwood,

Te oo "10 50@10 75
Sassafras, true 1 75@2 00
Sassafras, arti’l 75@1 00
Spearmint ...... 8 00@8 25
Sperm... 2 1 50@1 75
Wang oo 7 00@7 25
Ter USP ...... 65@ 75
Turpentine, bbl. __ @ 60
Turpentine, less 67@_ 80
Wintergreen,

leae oo 6 00@6 25
Wintergreen, sweet

bireh 3 00@3 25
Wintergreen, art 75@1 00
Worm Seed _____ 5 50@5 75
Wormwood __ 16 50@16 75

Potassium
Bicarbonate — -- ae 40
Bichromate ____-_ 15 25
Bromide 69@ 85
Bromide —...____ 54@ 71
Chlorate, gran’d 23@ 30
Chlorate, powd.

or Xtal nS 16@ 25
€yanide 30@ 90
Todide 2... 4 36@4 55
Permanganate 20@ 30
Prussiate, yellow 40@ 50
Prussiate, red _— @ 70
Sulphate ....._- 35@ 40

Roots
AlBanet 02: 30@ 35
Blood, powdered. 35@ 40
Calamus 2.8... 35@ 75
Elecampane, pwd. 25@ 30
Gentian, powd... 20@ 30
Ginger, African,

powdered ______ 30@ 35
Ginger, Jamaica. 60@ 65
Ginger, Jarcaica,

powdered -_..._ 5@ 60
Goldenseal, pow. 7 50@8 00
Ipecac, powd. —. 2 00
Edeoriece 2.0 35 40
Licorice, powd.._. 20@ 30
Orris, powdered. 30@ 40
Poke, powdered. 35@ 40
Rhubarb, powd.-- @i 00

Rosinwood, powd. @ 40
Sarsaparilla, Hond.

ground =. @1 10
Sarsaparilla, Mexic. @ 60
Sauilie 0020 = 35@ 40
Squills, powdered 70@ 80
‘Tumeric, powd... 20@ 26
Valerian, powd._. @1 00

Seeds

ARO oo 36
Anise, powdered 35 40
Bird, is ........ 13 17
Canary oo 10o@ 16
Caraway, Po. .30 25@ 30
Cardamon -_--.. 3 25@3 50
Coriander pow. .30 25@ 30
Ei 15@ 20
Renney 2. 35@ 50

ax eS

Flax, ground _... 7@ 15
Foenugreek, pwd.
Hemp
Lobelia, powd.  .. @1 60

Mustard, yellow 17@ 25
Mustard, black... 20@ 35
Poppy =... 15@ 30
Quince 1 peel 50
Sabeadiia: 2. 50
Sunflower aa nee 18
Worm, American 30@ 40
Worm, Levant — 6 00@6 50
Tinctures

Aconite .-.. @1 80
Aloese oo @1 56
Arnica 3 @1 50
Asafoetida -_.-.- @2 28

Belladonna —-_... @1 44
Hensoin @2 28
Benzoin Comp’d. @z2 40
Been 2 @2 16
Cantharadies -.. @2 52
Capsicum  —..._.. @2 28
Catechu <........ @1 44
Ctnchona _.._._ @2 16
Colchicum __..._ @1 80
Cubehe @2 76
Digitalis... @2 04
Gentian __._..___ @1 35
Guaise @2 28
Guaiac, Ammon... @2 04
fading... @1 25
Iodine, Colorless_ @1 50
Iron, Cla, @1 56
Ming 2 @1 44
Mer _.... @2 62
Nux Vomica .... @1 80
Chinn @5 40
Opium, Camp. @1 44
Opium, Deodorz’ "a @5 40
Rhubarb .__..... @1 92
Paints
Lead, red dry __ 13144@13%

Lead, white dry 134 @13%
Lead, white oil__ 4 @13%
Ochre, yellow bbl. @ 2%
Ochre, yellow less 3@ 6
Red Venet’n Am. 3%@ 7

Red Venet’n Eng. 4@ 8
Putty 222 5@ 8
Whiting, bbl. __ @ 4¥
Whiting 54™@ ?
L. H. P. Prep... 2 90@3 ¢-
Rogers Prep. .. 2 90@3 (

Miscellaneous

Acetanalid __... 57@ 7a
Ale 2 0O8@ 12
Alum. powd. and

ground _.... 0o9@ 15
Bismuth, Subni-

Cia 3 15@3 40
Borax xtal or

powdered -.._ 64%@ 15
Cantharades, po, 1 5u@2 00
Calomel ... 2 72@2 82
Capsicum, “pow ‘d 20W ~~ bu
Carmine 7 00@7 50
Cassia Buds _... 35@ 40
Cloves 220 50 5a

Chalk Prepared_ 14 16

Chloroform _... 53@ 60
Chloral Hydrate 1 20@1 5v
Coesing 12 85@13 50
Cocoa Butter ____ 65@ 90
Corks, list, less 40%-50%
Copperas ______ 2%@ 10
Copperas, Powd. 4@ 10

Corrosive Sublm 2 25@2 30

Cream Tartar __ 35 45
Cuttle bone ...__ 40 50
Dextrine  ......__

6 15
Dover's Powder 4 00@4 i

Emery, All Nos. 10
Emery, Powdered
Epsom Salts, bbls. @

Epsom Salts, less 3%@ 10

Ergot, powdered __ W4 00
Flake, White 15@ 20
Formaldehyde, Ib. 11144@30
Gelatine _.... 80@ 90

Glassware, less 55%.
Glassware, full case 60%.
Glauber Salts, bbl. =
Glauber Salts less 04@
Glue, Brown __.. 20@ za
Blue. Brown Grd 16@ 22
Glue, Whte ~.__ "0 35
25

Glue, white grd. 35
Giyeerine — = FOG 45
Hone 2 18@ 95
loging, 0 6 45@7 00
lodoform —_.____. 8 00@8 30
Lead Acetate _. 20@ 380
Mace 220 @1 60
Mace, powdered. @1 60
Menthol ~..... -- 7 50@8 00
Morphine _... 12 83078 98
Nux Vomica  _.._ @ 30

Nux Vomica, pow. 15@ 25
Pepper, black, pow 50@ _ 60
Pepper, White, pw. 65@ 765
Pitch, Burgudry 20@ 25
Quassi a 12@

Quinine, 5 oz. cans @ 69
Rochelle Salts .. 31@ 40
Sacharine _..... 2 60@2 76
Salt Peter ...... 11@ 22
Seidlitz Mixture_ ito 40
Soap, green _... 15 30

Soap mott cast... @ 25
Soap, white castile

Case @15 00
Soap, white castile

—, Lag bar — @1 60
Soda Ash __.____ 3@ 10
Soda pea eaiaes 3%@ 10
Soda, Sak... 02%@ 08
Spirits Camphor @1 20

Sulphur, roll -... 34@ 10
Sulphur, Subil.
Tamarinds
Tartar Emetic _. 10@ 15
Turpentine, Ven. 50@ 75
Vanilla Ex. pure 1 50@2 00
Vanilla Ex. pure 2 26@2 60
Zinc Sulphate _ 06@ li

 

 

ADVANCED

Flour
Pink Salmon
Baked Beans
Smoked Meats
Pork

MICHIGAN TRADESMAN

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mail-
ing and are intended to be correct at time of going to press. Prices, however,
are liable to change at any time, and country mercharts will have their orders
filled at market prices at date of purchase.

DECLINED

Van Camp Evaporated Milk

 

[SSS eee

AMMONIA

Quaker, 24, 12 oz. case 2 50

 

10 Ib. pails, per doz.
15 lb. pails, per doz. 11 95
25 Ib. pails, per doz. 19.15

BAKING POWDERS

Arctic, 7 oz. tumbler 1 35
Queen Flake, 16 oz., dz 2 25

Royal, 1l0c, doz. -.-- 96
Royal, 6 oz., do. _... 2 70
Royal, 12 oz., doz. __ 6 20
Rosnl, 6 ib 1 20
Rocket, 16 oz., doz... 1 25
K. C. Brand

Per case
10e size, 4 doz. -.--.- 37
ise size, 4 doz. .._._ 5 60
0c size, 4 dor. __... 7 20
25c size, 4 doz. ___--- 9 20
50c size, 2 doz. —____ 8 80
noe Hive 1 Beg. 6 85
10 Ib. size, % doz. __-. 6 75

Freight prepaid to jobbing
point on case goods.
Terms: 30 days net or 2%
cash discount if remittance
reaches us within 10 days
from date of invoice. Drop
shipments from factory.

BLUING

JENNINGS
The Original
Condensed

#2 oz., 4 dz. cs. 300
#3 0z., 3 dz. cs. 3 76

 

BREAKFAST FOODS

Keliogg’s Brands.

Corn Flakes, No. 136
Corn Flakes, No, 124

2 85
2 85

Corn Flakes, No. 102 2 00
Pep, No. 2s 2 70
Pep, No. 202 co

Krumbles, No. 424 -.- 2 70
Bran Flakes, No. 624 2 25
Bran Flaker. No. 602 1 50

Post's Brands.

Grape-Nuts, 24s _....
Grape-Nuts, 100s --..
Instant Postum, No. 8
Instant Postum, No. 9
Instant Postum, No. 10
Postum Cereal, No. 0
Postum Cereal, No. 1
Post Toasties, 36s —
Post Toasties, 24s __
Post’s Bran, 248 -.

bo bo DO bo be om C1 O09 OD
NOMANWASH ICO
eccocomooonse

BROOMS

Jewell, doz. —.....__. 5 25
Standard Parlor, 23 Ib.
Fancy Parlor, 23 Ib.--
Ex. Fancy Parlor 25 lb. 9 75
Ex. Fey. Parlor 26 Ib. 00
Toy 75
wok, Moe. 3 ; 76

BRUSHES

Scrub
Solid Back, & in.
Solid Back, 1 in.
Pointed Ends --._-.... 1 26

 

Stove
Suaker eae 1 80
No. 0) 2 00
Poors 2... 2 60

Shoe
Ne 44 2 25
No. 2 oo 3 00

BUTTER COLOR
Dandelion __-.----~ — 2 85

CANDLES

Electric Light, 40 Ibs. 12.1
Plumber, 40 Ibs.

Paralftine, Gs 14%
Paraffine, 12s _._...... 14%
Wik 40

Tudor, 6s, per box  _. 30

CANNED FRUIT

Apples, No. 10 -. 5 15@5 75
Apple Sauce, No. 10 8 00
Apricots, No. 3% 3 40@3 9@
Apricots, No. 10 8 50@11 @0
Blackberries, No. 10 7 50
Blueberries, ‘No. 10 _- . a

Cherries, No. 2 —---.
Cherries, No. 2%  ---- : .
Cherries, No. 10 -.. 15 00
Loganberries, No. 10 8 50
Peaches, No. 2 -...--

Peaches, No. 2% Mich 3 20
Peaches, 24% Cal. 2 ve 60
Peaches, a 2 50

Pineapple, 1 sli. -.-.- : 35
Pineapple, 2 sli. _..... 2 45
P’appie, 2 br. sl. _... 2 25

P’apple, 2 br. sl. -... 2 40
P’apple, 2%, sli. -.... 3 60
Papple, 2, cru. .-.. 2 60
Pineapple, 10 cru. -. 8 50
Pears, No. 2 3
Pears, No. 2% -...-. 3 50
Raspberries, No. 2 bik 3 25
Raspb’s. Red, No. 10 11 50
Raspb’s Black,

NG, 30 15 00
Rhubarb, No. 10 --.. 6 00
Strawb’s, No. 2 3 25@4 75

CANNED FISH

Clam Ch’der, 10% oz.
Clam Ch., No. 3 ~....-
Clams, Steamed, No. 1
Clams, Minced, No. %
Finnan Haddie, 10 oz.
Clam Bouillon, 7 oz..
Chicken Haddie, No. 1
Fish Flakes, small ..
Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz. —
Lobster, No. \%, Star

= 4 08 FO ©9 bo 09 9 ps

Sardines, % Oil, k'less
Sardines, % Smoked
Salmon, Warrens, %s

_
RRASaSSRSaRKalSnss

to BH oe HO MONG op bo

Salmon, Red Alaska

Salmon, Med. Alaska
Salmon, Pink, Alaska 25
Sardines, Im. \%, ea. 10@28
Sardines, Im., %, ea. 25
Sardines, Cal. ee 5@2 25
Tuna, % Blue Fin -. 2 25
Tuna, 4s, Curtis, doz. 2 20
Tuna, %, Curtis , doz. 4 00
Tuna, 1s, Curtis, doz. 7 00

CANNED MEAT
Bacon, Med. Beechnut 8 30
Bacon, Lge. Beechnut 6 40
Beef, No. 1, Corned __ 3 10
Beef, No. 1, Roast .... 3 10
Beef, No. 2%, Qua. sli. 1 50
Beef, 3% oz. Qua. sli. 2 10
Beef, No. 1, B’nut, sli. 4 50
Beefsteak & Onions, s 3 70
Chil Con Ca, is... 1 35
Deviled Ham, %s -_. 2 20
Deviled Ham, ¥%s -.- 3 60

Hamburg Steak &
Onions, No, 1  -_.... 3 15

Potted Beef, 4 oz. __. 1 10
Potted Meat, % Libby 52

Potted Meat, % Libby 92

Potted Meat, % Qua.
Potted Ham, Gen. %
Vienna Saus., No. %
Vienna Sausage, Qua $85
Veal Loaf, Medium _. 2 25

== — ee
Baked Beans

Campbelis 215
Quaker, 18 oz. = 1 05
Hremont, No.2 1.25
aaseer, No. 1. 95
Snider, No. 2 = 4 35
Van Camp, small ____ 90
Yan Camp, med. ___ 1. 15

CANNED VEGETABLES.

Asparagus.
No. 1, Green tips _. 3 75
No. 2%, Large Green 4 60

W. Beans, cut 2 1 65

Ww. Beans, 10 o; 1 be
Green Beans, 2s 1 cas =
Green Beans, 10s _. @7 6
L. Beans, 2 gr. 1 35@2 oe
Lima on, 23,Soaked 1 16
Red Kid, 2 25
Beets, No. . ‘wh. 1 75@2 40
Beets, No. 2, cut 1 10@1 26
Beets, No. 3, cut _... 1 60
Corn, - 2, stan. .. 1 16
Corn, Ex. stan. No. 3 1 36
Corn, No. 2, Fan. 1 80@z 45
Corn, No. 10 _. 8 00@10 75
Hominy, No .3 1 00@1 15
Okra, No. 2, whole __ 2 15
Okra, No.2. cut 9 4 75
Dehydrated Veg. Soup 90
Dehydrated Potatoes, Ib. 45
Mushrooms, Hotels __ 33
Mushrooms, Choice, 8 oz. 40
Mushrooms, Sur Extra

Peas, No. 2, - 3 €

ie No. 2, Sift,

Peas, No. 2, Bx. Sift
ere 2 26

Peas, Ex. Fine, French 25
Pumpkin, No. 8 1 36@1 66
Pumpkin, No. 10 4 00@4 76
Pimentos, \%, each 12@14
Pimentoes, %, each _. 27
Sw’t Potatoes, No. 2% 2 26
Sauerkraut, No.8 1 36@1 60
Succotash, No. 2 1 65@2 50
Succotash, No. 2, glass 2 80
Spinach, No. 1 3 1 a
Spnach, No. i 1 60@1 90
Spinach, No. 3.. 2 36@2 60
Spirevch, No. 10. 6 50@7 00
Tomatoes, No. 2 1 20@1
Tomatoes, No. 3, 1 90@2
Tomatoes, No. 10 6 00@7

RS

5

oO

CATSUP,
B-nut, small -...._.._ 1 90
Lily of Valley, 14 oz.__ 2 25
Lily of Valley, % pint 1 65

Paramount, 24, oS A oe
Paramount, La 168 _. : 25
Sniders, 8 oz. ~....___ 1 76
Sniders, 16 wg pesleregs 2 65
Quaker, 8 oz. -....... 1 35
Quaker, 10 oz. ~..____ 1 40
Quaker, 14 oz. ...... 1 90
Quaker, Gallon Glass 12 00

Quaker, Gallon Tin __ 8 00

CHILI SAUCE

Snider, 16 oz. -...._._ 3 30
Snider, 8 oz. ......... 2 30
Lilly Valley, 8 oz. .. 2 25

Lilly Valley. 14 oz. .. 8 26

OYSTER COCKTAIL.

Sniders, 16 oz. _....... 8 36
Sniders, 8 oz. _____ a |)
CHEESE.

Rogucfort —— s . g6

Kraft, small items 1
Kraft, American _. 1
Chili, small tins _. 1 65
Pimento, small tins 1
Roquefort, sm. tins 2

2

Camembert, sm. tins 2 25
Lenenorm 2 ee
Ww isconsin Daisy cee
PAD BAPO 22 40
CR 40
CHEWING GUM.
Adams Black Jack ____ 65
Adams Bloodberry ____ 65

Adams Dentyne ____ 65
Adams Calif. Fruit ____ 65
Adams Sen Sen

 

Beeman’s Pepsin ------ 65
Beechnut Wintergreen-

Beechnut Peppermint -

Beechnut Spearmint ---

Doublemint
Peppermint, Wrigieys __ 65
Spearmint, Wrgileys __ 65
fnicy rut 65
Wrigley’s P-K
Zeno
Teaberry

 

COCOA.

Droste’s Dutch, 1 Ib.__ 8
Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, % Ib. 2
Droste’s Dutch, 5 Ib. ;

Chocolate Apples ---- 4 50
Pastelles, No. 1 _.--12 60
Pastelles, % Ib. ------ 6 60
Pains De Cafe __--- 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles __---- 2 15
1 lb. Rose Tin Bon

Bonk 2. ak 06
7 oz. Sone Tin Bon

Bone 00
13 oz, ‘eae De Cara-

ee 20
12 oz. Rosaces —.--.. 10 80
% Ib. Rosaces  _.---- 7 80

% Ib. Pastelles -_---- 3 40
Langues De Chats -_ 4 80

CHOCOLATE.
Baker, Caracas, %8 ---- 37
Baker, Caracas, 4s -.-- 35

COCOANUT

Dunham’s
15 Ib. case, %s and Ks 48
18 ib. cane, %8 —.--.--. 47
15 th. case, %s ---____- 46

CLOTHES LINE.

Hemp, 50 ft. ____ 2 00@2 26
—. Cotton, “

oe 50@4 00
Braided, ae 25
Sash Cord -_-.. 3 50@4 00

 

HUME GROCER CO.

ROASTERS
MUSKEGON, MICB

 

COFFEE ROASTED
1 Ib. Package

Mairose |... 35
taperty 25
uae 41
Neanw oe 39
Morton House -_---- 47
Beno oo 36
Hoye: inp: oo 40

McLaughliin’s Kept-Fresh

Vaccum packed. Always
fresh. Complete line of
high-grade bulk coffees.
W. F. McLaughlin & Co.,
Chicago.

Coffee Extracts

M. ¥., per 100... 8
Frank’s 50 pkgs. __ 4 26
Hummel’s 60 1 Ib.

CONDENSED MILK

Leader, 4 doz.
Eagle, 4 doz.

MILK COMPOUND

Hebe, Tall, 4 doz. _. 4 50
Hebe, Baby, 8 do. _. 4 40
Carolene, Tall, 4 doz.3 =
Carolene, Baby Nepal 3 50

EVAPORATED MILK

Quaker, Tall, 4 doz. __
Quaker, Baby, 8 doz.
Quaker, Gallon, % doz.
Carnation, Tall, 4 doz.
Carnation, Baby, 8 dz.
Oatman’s Dundee, Tall
Oatman’s D’dee, Baby

Every Day, Tall ____ 5 00
Every Day, Baby ___. 4 90
et, Tae 2 80

Pet, Baby, 8 oz.
Borden’s Tall
Borden’s Baby
Van Camp. Tall... |.
Van Camp, Baby ____

em phe he eRe ee te OT me ee oe ee oe
x
Oo

~
>
o

CIGARS
G. J. Johnson’s Brand

G. J. Johnson Cigar,
100) 76 60
Worden Grocer Co, Brands
Airedale 4... 35 00
Havana Sweets __.. 35 00
Hemeter Champion -- 37 50

In Betweens, 5 for 25 87 50
Canadian Club -_...- 35 00
Little Tom __.-.._... 37 60
Tom Moore Monarch 75 00
Tom Moore Panetris 65 00
T. Moore Longfellow 95 00
Webster Cadillac _... 75 00
Webster Knickbocker 95 00
Webster Belmont... 110 00
Webster St. Reges 125 =

Bering Apollos .... 95
Bering Palmitas -. 116 00
Bering Diplomatica 115 00
Bering Delioses ___. 120 00
Bering Favorita .... 135 00
Bering Albas ...... 160 00
CONFECTIONERY
Stick Candy Pails
Standard —.......... 16

Pure Sugar Sticks 600s 4 00

Big Stick, 20 lb. case 18
Mixed Candy
Kindergarten —-_.----.-- 17
Leader 20s 14
es oe
French Creams -_ _.---- 16
Paris Creams --....-- aa
Grocee 220 a

Fancy Chocolates

5 lb. Boxes
Bittersweets, Ass’ted 1 76
Choc Marshmallow Dp 1 70
Milk Chocolate A A 1 80
Nibble Sticks ~.....-- 1
No. 12, Choc., Light .
Chocolate Nut Rolls — 1 85
Magnolia Choc -...... 1 25

Gum Drops Pails

Anise
Champion Gums ..... = 16
Challenge Gums ....... 14

Favorite on ae
Superior, Boxes _....--. 23
Lozenges Pails

A. A. Pep. Lozenges 16
A. A, Pink Lozenges 16
A. A. Choc. Lozenges 16
Motto Hearts -_------ 19
Malted Milk Lozenges 21

Hard Goods Pails

Lémon Drops
O. F. Horehound dps. .. 18
Anise Squares 8
Peanut Squares ----.. at
Horehound Tablets __-- 18

oe ae

Cough Drops Bxs
Pautsams. 1 36
Smith Bros. -_-------- 1 60

Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 86
4 oz. pkg., 488, case 3 40

Speciaities

Walnut Fudge
Pineapple Fudge ~.-.... 22
Italian Bon Bons
Banquet Cream Mints. 27
Silver King; M.Mallows 1 25

ae

Bar Goods

Mich. Sugar Ca., 24, 6c 15
Pal O Mine, 24, 5e .... 76
Malty Milkies, 24, 5c .. 76

Lemon Rolls 2.2... 16
<7u iouy, 24 $e: 75
o-Nut, 24, Se 2... 75

COUPON BOOKS

50 Economic grade 3 60
100 Economic grade 4 60
500 Economic grade 20 00
1000 Economic grade 37 60

Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 ib. bores 2 -

ORIED FRUITS
Applies

NY. Fey., 50 lb. box 16%

N. Y. Fey., 14 oz. pkg. 16
Apricots

Evaporated. Choice ____ 24

Evaporated. Fancy ___. 28

Evaporated, Slabs __.. 18
Citron

ot. tor ee

May 2, 1928

Currants
Packages, 14 oz. --.... 19
Greek, Bulk, lb ---~_- 19

Dates
Dromedary, 36s -... 6 76

Peaches
Evap. Choice .... 16
Evap. Ex. Fancy, P.P. 18

Peel

Lemon, American ..... 30
Orange, American .... 30

Raisins
Seeded, bulk ~_-_---~_- 9
‘Yhompson’s s’‘dles blk 8%
Thompson's seedless,
15 OZ.

California Prunes
60@70, 25 lb. boxes.._.@08%
50@60, 25 lb. boxes__.@09
. boxes._.@10
. boxes._.@10%
. boxes._@16

FARINACEOUS GOODS

Beans
Hand Picked... 1

Mel.

Cal: Dining oo | 11

Brown, Swedish —--___ “i

Red: Kidney 225)
Farina

24 packages ..-_...

Bulk, per 100 Ibs. -... * oek
Hominy

Pearl, 100 Ib. sacks -. 3 60
Macaroni

Mueller’s Brands
9 oz. package, per dos. 1 30
9 oz. package, per case 2 60
Bulk Goods
Elbow, 20 ib. 2... 07%
Egg Noodle, 10 lbs. -. 14

Pearl Barley

Chester 2.5) 4 50
000 7 00
Barley Grits —~......... 5 00

Peas
Scotch, ib, ..). a. 2%
Split, Ib. yellow -..-.. 0&8
Split green -......... 08

Sage
East India 2... 10
Taploca
Pearl, 100 Ib. sacks _. 09
Minute, 8 oz., 3 dos. 4 05

Dromedary Instant .. 8 60

FLAVORING EXTRACTS
55 Years Standard Quality.
JENNINGS
PURE
FLAVORING
EXTRACT

Vanilla and
Lemon

 

oz. 9 Ou

2% Ounce
Taper Bottle

Jiffy Puneh
3 doz. Carton ......__ 3 36
Assorted flavors,

FLOUR

V. C. Milling Co. Brands

Lily White —-_..._. -- 9 90
Harvest Queen  ______ 8 80
=. Ma’am Graham,

eb htenis cuca cs a ee
FRUIT CANS
F. O. B. Grand Rapids
Mason
Half pint —-....... coma 4 OO
One pint _._._ sccctie cay 8 ae
One quart -.. -.... au = a8
Half gallon __...._ 13 15

Ideal Glass Top.

Hall pint. 9 00
One wint 9 30
One Quart . 11 15

Half gallon _.........16 40

 

 

 

 

 

 

 

May 2, 1928

MICHIGAN

TRADESMAN

29

 

GELATINE

 

1 doz. case __

  

20:.:O%.; 6 50
3% oz., 4 doz. case__ 3 20
Jell-O, $ doz. _......_ : 85
Minute, 3 doz. 4 05
Plymouth, White —-... : 55
(juaker, 3 doz.  __-- 2 66

JELLY AND PRESERVES

Pure, 30 lb. pails  _..3 30
Imitation, 30 Ib. pails 1 75
Pure, 6 oz., Asst., doz. 95
Buckeye, 18 oz., doz. 2 006

JELLY GLASSES
8 oz., per doz.

OLEOMARGARINE

van Westenbrugge Brands
Carload oe

 

Nucoa, i Ib. _---__--- 21
Nucoa, 2 and 5 Ib. -- 20%

Wilson & Co.’s Brands

Oleo
Certified 24
Nut oo 18
Special Roll ~--------- 19

MATCHES

Swan, 144
Diamond, 144 box
Searchlight, 144 box--
Ohio Red Label, 144 bx
Qhio Blue Tip, 144 box
Jhio Blue Tip, 720-1c
Blue Seal, 144
Reliaple, 144°...
federal, 144

Om Om OT OT
1
o

one
he
on

Safety Matches
Quaker, 5 gro. case_. 4 50
MOLASSES
Molasses in Cans
Dove, 36, 2 lb. Wh. L. 5
Dove, 24, 2% Ib Wh. L. 5 20
Dove, 36, 2 Ib. Black 4
Dove, 24, 2% lb. Black 3
Dove, 6 10 Ib. Blue L.
Palmetto, 24, 2% Ib.

NUTS—Whole
Almonds, Tarragona__ 26

Brag, New -... 2s 24
Fancy Mixed 2.2... 25
Filberts, Sicily -~----- 22
Peanuts, Vir. Roasted 12
Peanuts, Jumbo, std. 17
Pecans, 3 star ------ 20
-Pecans, Jumbo ------ 40
Pecans, Mammoth -- 50
Walnuts. California __ 25
Salted Peanuts
Hasvey, No. 1 22 15
Shelled
Almonds) oo 60
Peanuts, Spanish,

125 Ib, bags ——-.--. 12,
Bilberte 2202 32
Pecans Salted —.._.___ 89
Wailnits 2. 55

MINCE MEAT
None Such, 4 doz. -.. 6 47

Quaker, 3 doz. case .. 3 50

Libby, Kegs, wet, lb. 22
OLIVES

Rulk, 5 gal. Keg —.-- 50

Quart Jars, dozen -- 25

Bulk 2 eal. Kee —.--
Pint Jars, dozen
4 oz. Jar, plain, doz.
5% oz. Jar, pl., doz.
8% oz. Jar, plain, doz.
20 oz. Jar, do...
3 oz. Jar, Stu., doz.
6 qz. Jar, stuff-d, dz.
§ oz. Jar, stuffed, doz.
a. < i Stuffed, on

> ti iawn o
ee
an

PARIS GREEN

 

Bel Car-Mo Brand

241 Ib. Dine 2

8 oz., 2 do. in case_-
15 lb. pels foe
25 Ib. pails ...... inate

PETROLEUM PRODUCTS.

From Tank Wagon.
Red Crown Gasoline .. ll
Red Crown Ethyl] —...._ 14
Solite Gasoline  _______ 14

In tron Barreis

Perfection Kerosine .. 13.6
Gas Machine Gasoline 37.1
V. M. & P. Naphtha 19.6

ISO-VIS MOTOR OILS
In Iron Barrels

ea 17.1
Medium of 77.1
PIOAUY oe (ts
x, Fieavy 2 V7.1

larine

lron Barrels

6

6
RIGGVY 2 6
Special heavy -.-..... 6
Extra heavy -......... 6
Polarine ‘‘F’’ 6
Transmission Oil 6
Finol, 4 oz. cans, 1
Finol, 8 oz. cans, 2
Parowax, 100 Ib. -... 9
Parowax. 40, 1 Ib. __ 9.
Parowax, 20, 1 lb. .. 9

N

eit
reed
a

if
5
a
De
ij
iG

Bec am
Piss
fats sk achrerts

 

cans 2.75
cans 4.65

Semdac,
Semdac,

12 pt.
12 qt.

PICKLES

Medium Sour
5 gallon, 400 count —_ 4 75

Sweet Small

16 Gallon, 3300 ~..... 28 75
5 Gallon, 750 ~....._. 9 00

Dill Pickles

Gal. 40 to Tin, doz. _. 9 00
PIPES

Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Battle Axe, per doz. 2 75
Bieyele 2). 4 75

POTASH

Babbitt’s, 2 doz. 2 75

FRESH MEATS

Beef

Top Steers & Heif. ._ 22
Good St’rs & H’f. 154%4@19
Med. Steers & Heif. 18
Com. Steers & Heif. 15@16

Veal
Pop 2 ee 19
COO 18
Medion 42.550 2-5) 17
Lamb
Soaring Tramp oo... 32
00 30
Meaqiiny 2.0 28
Poe 2 ee 21
Mutton
Good <4. 18
mean 16

POOr sesrereresseere- 13

Pork
Light hoes 2... 11%
Medium hoes 2.0. 10%
Heavy ROCs: J... 10%
Tan, med. ..2 on
Bucs 2 21
PHoulgers ooo 17
Spareribe 2. coe 16
Neck hones 222-0 us
Trimimines 20.02 2. fb
PROVISIONS
Barreled Pork
Clear Back  _. 25 00@28 00

Short Cut Clear26 00@29 00
Dry Sait Meats
Ds Bellies _. 18-20@18-19

Lard
Pure in tierces -_- 13
60 lb. tubs ___-advance %
50 Ib, tubs __--advance %4
20 Ib. pails _.__.advance %
10 lb. pails _._-advance %
5 Ib. pails -.--advance 1
3 lb. pails _.__-advance 1
Compound tierces ~--- 13
Compound, tubs oo 12%
Sausages
Molorna oo oo
Piven 2 oe tS
Rrangiore i002. 002-8 19
Pork 2. nee
Veal 2.0. 19
Tongue, Jellied ~----- 35
Hreadcheese =... _s«d16
Smoked Meats
Hams, Cer. 14-16 lb. @238
Hams. Cert., Skinned
16-18 Ib... @23
Ham, dried ‘beef
Knuckles _..._.  @40
California Hams -. @17%
Picnic Boiled
Tams 20 @22
Botled Hams ___._- @35
Minced Hams —-—— @20
Bacon 4/6 Cert. _. 24 W432
Beef
Boneless, rump 28 00@30 00
Rump, new -~ 29 00@32 00
Liver :
Peet 2 2 20
Cale 22202
Wan. ee 8
RICE
Fancy el easly ee
Maney Head -....___ Vis
Broken _... 03%

ROLLED OATS

Silver Flake, 12 New 5
HrOCess 25

Quaker, 18 Regular -- 1 80
Quaker, 12s Family -- 2 70
Mothers, 12s, M’num 3 25
Nedrow, 12s, China -. 3 25
Sacks, 90 lb. Jute 4 00
RUSKS
Michigan Tea Rusk Co.
Brand. i
40 rolls, per case -.-- 4 10
18 rolls, per case .._. 2 25
18 eartons, per case 2 25
36 cartons, per case__ 4 50
SALERATUS
Arm and Hammer -_ 3 75
SAL SODA

Granulated, bbls. -_.. 1 80
Granulated, 60 Ibs. cs. 1 60
Granulated, 36 2% Ib.

packages 2 40
COD FISH
Middies 222.000 16%
Tablets, % Ib. Pure ~-. 19%
Gos. 1 40
Wood boxes, Pure _. 29%
Whole Cod 2... 11%
HERRING
Holland Herring
Mixed, Keys .....-_. 00

Mixed, half bbls. -. 9
Mixed, bbis. ....-- 16 00
Milkers, Kegs ------. 1

Milkers, half bbls. __ 10 00
Milkers, BbIS:. 2 18 00
K K K K. Norway -- 19 50
§ Ib. pails 1 40
Cut Bunch = 1 45
Rone. 19 th hexes _ 16
Lake Herring
% bbl., 100 lbs. _.-.__ 6 50
Mackerel
Tubs, 100 lb. fncy fat 24 50
Tubs, 50 count 2 8. Oo
Pails: 10 lb. Fancy fat 1 75

White Fish
Med. Fancy, 100 Ib. 13 00

SHOE BLACKENING

4 in 1. Paste, doz __ 1 45
E. Z. Combination, dz. 1 35
Dri-Foot, doz. 2

Bixbys. Doz 2... 1 35
Shinola, doz ._.. 8 90
STOVE POLISH
Blackne, per doz. __-. 1 35
Rlack Silk T.iquid, dz. 1 4
Black Silk Paste, doz. 1 25
Enameline Paste, doz. 1 35
Enameline Liquid, dz. 1 35
BE. Z. Liquid, per doz. 1 40

 

Rising Sun, per doz. 1
654 Stove Enamel, dz. 2
Vulcanol, No. 5, doz.
Vulcanol, No. 10, doz. 1
Stovoll, per dot. ____ 3
SALT
Colonial, 24, 2 Ib. -___
Colonial 36-11% —_... 1
Colonial, Iodized, 24-2 2
Med, No. F: Bbis. .. 2
Med. No. 1, 100 Ib. bk.
Farmer Spec., 70 Ib.
Packers Meat, 50 Ib.
Crushed Rock for ice
cream, 100 Ilb., each
Butter Salt, 280 lb. bbl. 4
Biock. SO ih,
Baker Salt, 280 Ib. bbl. 4
24, 10 lb., per bale .... 2
35, 4 Ib.,, per bale -_.. 2
50, 3 lb., per bale __.. 2
28 Ib. bags, Table -.
Old Hickcory, Smoked,
GetG Ih 4
Per case, 24, 2 Ibs. . 2
Five case lots -_---- 2
Todized, 24, 2 Ibs. __-. 2

 

 

BORAX

Twenty Mule Team
24, 1 Ib. packages -- 3
48. 10 oz. packages __ 4
96. %4 Ib. packages 4

SOAP

Am. Family, 100 box 6
Crystal White, 100 __ 3
Export, 100 box ______ 4
Bie Jack, 608 4
Fels Naptha, 100 box 5
Flake White, 10 box 3
Grdma White Na. 10s 3
Swift Classic, 100 box 4
Wool, 100: box -__.. 6
Jap Rose, 100 box __.. 7
Hairy, 100 box .2. 4
Palm Olive, 144 box 11
Lava, .10¢ bo _..
Octagon, 126 5
Pummo, 100 box _.--

Sweetheart, 100 box . 8
Grandpa Tar, 50 sm. 2
Grandpa Tar, 50 Ige. 3
Quaker Hardwater
Cocoa, 72s, box __.. 2
Fairbank Tar, 100 bx 4
Trilby Soap, 100, 10c 7
Williams Barber Bar, 9s
Williams Mug, per doz.

CLEANSERS

 

25
oo
00

85
00
25
60
48

Radium, per doz. ...- 1 85 go can cases, $4.80 rer case

WASHING POWDERS

Bon Ami Pd, 3 dz. bx 3 75
Bon Ami Cake, 3 dz. 3 25

Bile 85
Climaline, 4 doz. -.-. 4 20
Grandma, 100, Sc _._.. 3 G&
Grandma, 24 Large __ 3 65
Gold Dust, 100s ______ 4 00
Gold Dust, 12 Large 3 20
Golden Rod, 24 _____- : 25
dims, 3 dom 2. 4 50

La France Laun., 4 dz. 3 60

Luster Box, 54 —.... 3 76

Old Dutch Clean. 4 dz 3 40
3

Octagon, S368 —_.._... 90
Hinse, 40s 2200 3 20
Rinse, 248 . 8. 25

Rub No More, 100, 10
Oe 3 85
Rub No More, 20 Lg. 4 00

Spotless Cleanser, 48,
OR 3 85
Sani Flush, 1 doz. —. 2 25
Sapolio, 3 dom _..... 15
Soapine, 100, 12 oz. ~ 6 40
Snowboy, 100, 10 oz. 4 00
Snowboy, 24 Large _. 4 80
Speedee, 3 doz. ____-- 7 20
Sunbrite, 72 doz. ___. 4 00
Wyandotte, 48 _____- 4 75

SPICES

Whole Spices
Allspice, Jamaica __.. @25
Cloves, Zanzibar  -... @38
Cassia, Canton ___ __ @22
Cassia, 5c pkg., doz. @40
Ginger, African __-___ @19
Ginger, Cochin ______ @25
Mace, Penane _.. 1 39

Mbted, No. ft
Mixed. 5c pkgs.,

Nutmegs, 70@90 _____ 59
Nutmegs, 105-1 10 @59
Pepper, Black —___.- @46
Pure Ground in Bulk
Allspice, Jamaica ___. @29
Cloves, Zanzibar __... @45
Cassia, Canton .___.. @28s
Ginger, Corkin __._.__ @38
Mustard (0 @32
Macc, Penang 1 39
Pepper, Biack __-... @55
Nutmegs _ -...... @ts
Pepper, White ________ @i2
Pepper, Cayenne @36
Paprika, Spanish ___. @52
Seasoning
Chili Powder, 15c ____ 1 35
Celery Salt, 3 oz _... 95
Sage, 2°04. 2. 99
Onion Salt _.. 1 35
Gare: 20 1 35
Ponelty, 346 oz.  -... 3 25
Kitchen Bouquet ____ 4 50
Laure] Leaves _______ 20
Marjoram, 1 of. ______ 90
Savory, | oz. 90
Thyme, i on, 90
Tumeric, 2% oz. ____ 90
STARCH
Corn
Kingsfurd, 40 Ibs. _.-. 11%
Powdered, bags __.. 4 50

Argo, 48, 1 lb. pkgs. 3 60

Cream, 48-) 4 80
Quaker, 40-1 _________ 07%
Gloss
Argo, 48, 1 Ib. pkgs. 3 60

Argo, 12, 3 lb. pkgs. 2 96
Argo, 8, 5 Ib. pkgs. -_ 3 35
Silver Gloss, 48, ls __ 11%
Elastic, 64 pkgs. ____ 5 35
Wiser, 49-1. 3 30
ee U6

CORN SYRUP

Corn
Blue Karo. No. 1% __ 2 49
Blue Karo, No. 5, 1 dz. 3 43
Blue Karo, No. 10 . 3 23
Red Kare, No. 13% .. 2°77
Red Karo, No. 1, 1 dz. 3 81
ted Karo. No. 1¢ ._ 3 61

Imit. Maple Flavor

Orange, No. 134, 2 dz. 3 22
Orange, No, 5, 1 doz. 4 51
Orance, No. 10 4 31

Maple.

Green Label Karo __ 5 19
Maple and Cane
Kanuck, per gal. .... 1 50
Maple
Michigan, per gal. ._ 2 50
Welchs, per gal. _... 3 10
TABLE SAUCES
Lea & Perrin, large_. 6 00
Lea & Perrin, small__ 3 35
Pepper oe 1 60
Royal Mint . 2 40
Tobaseo, 2 oz. ..{: 4 25
Sho You, 9 oz., doz. 2 70
Aol targee 2. 5 20
A-t, smal a & 16
COUGE & OR, ccesececee $ 30

 

‘Lion Fig Bars
Unequalled for? *
Nate tetera tte
Speeding Up

Cooky Sales

Obtainable from Your
Wholesale ‘Grocer *

e2
Zion Institutions .& Industries

Baking . Industry

pa

TEA
Japan
Medium —. 27@33
Choice 2. _. 37@46
Baney os 54@59
No. 1 Nihes . 84
bib: pase. Sifttines —. 13
Gunpowder
Chotee 40
Ranew 225 47
Ceylon
Pekoe, medium —__ 1... 57
English Breakfast
Congou, Medium —.____ 28
Congou, Choice ____ 35@36
Congou, Fancy ___. 42@43
Oolong
Medium - 39
Cheice oo 45
Raney oe 50
TWINE
Cotton, 3 ply cone .__. 40
Cotton, 3 ply pails __.. 42
Wook @ oly oo) 18
VINEGAR
Cider. 40 Grain ... 26
White Wine, 80 grain__ 25
White Wine, 40 grain__ 19
WICKING
No. 6, per gross _._. 75
No, 1, per grass «3 46
No. 2, per gross ___ 1 60
No. 3. per gross _.__ 9 60
Peerless Rolls, per doz. 90
Rochester, No. 2, doz. 650
Zochester, No. 3, doz. 2 00
Rayo, per €oz. _.__. 75
WOODENWARE
Baskets
Bushels, narrow band,
wire handles _ 1
Bushels, narrow band
wood handles ______ 1 80
Market, drop handle. 90
Market, single handle_ 95
Market, extra . 1 60
Spunt: large 8 50
Splint, medium ____._ 7 60
Spimt, small... 6 50
Churns
Barrel, 5 gal., each __ 2 40
Barrel, 10 gal., each. 2 55
$3 to 6 gal., per gal. __ 16
Pails
10 qt. Galvanized __.. 2 60
12 qt. Galvanized _... 2 75
14 qt. Galvanized _... 3 25
12 qt. Flaring Gal. Ir. 5 ov
TO qt. Tin Dairy _.. 4 60
Traps
Mouse, Wood, 4 holes. 60
Mouse, wood, 6 holes_ 70
Mouse, tin, & holes __ 65
Heat wod@ 00
Rat, spring ... | 1 00
Mouse, spring .____.. 30
Tubs
Large Galvanized ._._ 8 75

Medium Galvanized __ 7 5@

Small Galvanized ____ 6 76
Washboards
Banner, Globe .______ 5 50
Brasd, single 2. 6 00
Glass, single 6 00
Double Peerless _____ 8 50
Single Peerless ______ 7 60
Northern Queen _____ 5 50
Universal 7 2s
Wood Bowls
Id in. Butter oo. 5 00
1S in. Butter ...... .. 9 00
Mt im, Butter . 18 00
19 in. Butter 25 00
WRAPPING PAPER
Fibre, Manila, white, =

No. 1 Fibre

Butehers BD. F. ~ 06%
Reet
Kraft Stripe ee ons

YEAST CAKE

Magic. $ dug 4... 2 70
Sunlight, = doz. ..._. 2 70
Sunlight, 1% qdoz. _. 1 35
Yeast Foam, 3 doz. ... 2 70

Yeast Foam, 1% doz. 1 35

YEAST—COMPRESSED
Fleischmann, per doz. 30

30

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, April 21—We have to-
day received the schedules, reference and
adjudication in the matter of John L.
Dukavas, Bankrupt No. 3422. The matter
has been referred to Charles B. Blair as
referee in bankruptey. The bankrupt is
a resident of Grand Rapids, and his oc-
cupation is that of a laborer. The sched-
ules show assets of $6,786.30 of which
$650 is claimed as exempt, with liabilities
of $5,345.88. The court has written for
funds and upon receipt of same, first
meeting will be called, note of which will
be made herein. The list of creditors of
said bankrupt is as follows:

Ed. Dukavas, Grand Rapids $600.00
James Burman, Grand Rapids ____ 23.03
R. C. Brechting, Grand Rapids __ 57.50

Lawrence Dukavas, Grand Rapids 35.00
C. MeCarthy, Grand Eapids _...___ 12.00
Mr. Burman, Grand Rapids ______ 6.00
Walter Lawrence, Grand Rapids__ 40.00
D. M. Colleton, Grand Rapids __ 6.00
Be. Coe, tansing =. Bee
K. V. Cole, Lansing __. a 25.00

B. & E. Cartage Co., Detroit ___. 14.00
Ernest D. Wright, Grand Rapids__ 240.00
Globe Transfer Co., Grand Rapids 14.09
W. D. Vandecar, Grand Rapids__1,040.00
Superior Body & Clamp Co.,
Grand Rapids : i
Kent State Bank, Grand Rapids
Distributors Disc. Corp., Grand R.
Fruehauf, Trailer Co., Detroit 2,001.35
G. R. National Bank, Grand Rapids
Community Finance Co., Grand R. 285.60
Auto Trim & Tire Co., Grand R. ;
Sinclair Refining Co., Chicago _. 220.00
Star Transfer Line, Grand Rapids 30.00
Kooiman Auto Co., Grand Haven__ 5.00
Cc. H. Acton Motor Sales. Grand R.
Wegener Bros., Grand Rapids ___-
International Harvester Co., G. R.
Roe Service Station, Lansing
Smith's Vulcanizing Shop, Grand R. 23.50
Grand R.

233.90
920.00

 

 

G. R. Awning & Tent Co., aE
G. C.. Miller. Grand Rapids Ieee
Ed. Dukavas, Grand Rapids _ 250.00
Michael Dukavas, Grand Rapids  - 95.00
Adam Pope, Grand Rapids __- i 80.00
Louis B. Stuhrberg, Brighton 2s

Citizens’ Mutual Automobile Ins.
Co., Grand Rapids
Mich. Bell Tel
Conley Dearing
Brighton — ee al ee
Heth Auto Electric Co., Grand Rap. 18.03
Acme Motor Truck Co., Grand Rap.
City Coal & Coke Co., Grand Rap.
I. H. Gingrich & Sons, Grand Rap.
Kennedy-Morris Ames Co., G. R.
Wm. Postma, Grand Rapids 2
Frank Boynton, Grand Rapids
Spade Tire Co., Grand Rapids ___
Clare J. Hall, Grand Rapids :
United Auto Ins. Co., Grand Rapids 68.10

Grand Rapids
Chevrolet Co.,

_..

 

 

G. H. Mulder, Grand Rapids ~ 100.45
In the matter of T. C. Ganser, Bank-
rupt No. 3209, the trustee has filed his

final report and account and a final meet-
ing of creditors has been called for May
4. The final report and account of the
trustee will be considered anl passed
upon. Expenses will be ordered paid and
a final dividend to creditors ordered paid.

April li. On day was held the
first meeting of creditors in the matter
of John H. Palmer, Bankrupt No. 3387.
The bankrupt was present in person and
represented by attorneys Dilley, Souter &

this

 

 

Dilley. No creditors were personally
present, but one was represented by at-
torney Fisher Bangs, ot Charlotte. No
claims were proved and allowed. No
trustee was appointed. The bankrupt
was sworn and examined, without a re-
porter. The first meeting then adjourned
without date and the case has been clos-
ed and returned to the district court, as

a case without assets.

On this day also was held the fr-t
meeting of creditors in the matter of
Fred ankrupt No. 3389. The

 

Austin, sal
bankrupt :
resented by
No creditors
No trustee
ent. Claims

in person and
rey John G. Anderson.
were present or represented.
was anointed for the pres-
were allowed. The bank-
rupt was sworn and examined without a
reporter. The first meeing then adjourn-
ed to April 27 to permit further exam-
ination of the bankrupt, if same is
desired.

In the matter of Floyd T.

Tep-

  

the

Taylor, doing

business as Taylor Beverage Co., Bank-
rupt No. 3407, the funds for the first
meeting have been received and such
meeting has been called for May §&.

In the matter of T. 8S. Sebring, dcing

business as Sebring Tire & Battery Shop,
Bankrupt No. the funds for the
first meeting have been received and such
meeting has been called for May §8.

In the matter of Frank C. Wagner.
doing business as a copartner with Lester

20or
ool,

taymer, as Wagner & Raymer, 3ank-
rupt No. 3412, the funds have been re-
ceived and the first meeting has been

called for May 8.

In the matter of James S. Russell,
Bankrupt No. 3408, the funds for the
first meeting have been received and
such meeting has been called for May 8&8.

In the matter of Joshua I. Elenbaas.
Bankrupt No. 3326, the funds for the
first meeting have been received and
such meeting has been called for May &.

In the matter of Orus Brenton Cress,
Bankrupt No, 3499, the funds for the

 

.

MICHIGAN TRADESMAN

first meeting have been received and
such meeting has been called for May 7.
In the matter of Kryn Schippers, Bank-

rupt No. 3371, the funds tor the first
meeting have been received and such
meeting has been called for May 7.

In the matter of Harry E. Brown,
Bankrupt No. 3419, the funds for the
first meeting have been received and

such meeting has been called for May 7.

In the matter of Cleo William Cooper,
Bankrupt No. 3402fi the funds for the
first meeting have been received and the
first meeting has been called to be held
May 7.

In the matter of Desera L. Charon,
Bankrupt No. 3418, the first meeting has
been called for May 7.

In the matter of Abraham
Bankrupt No. 3065, the final meeting of
creditors was held April 2. The trustee
was not present. The bankrupt was not
present or represented. No creditors were
present. Claims were allowed. The final
report of the trustee was approved and
allowed. An order was made for the pay-
ment of expenses of administration, as
far as the funds on hand permit. No
divilends can be paid to creditors. No
objections were made to the discharge of
the bankrupt. The final meeting of cred-
itors then adjourned without date, and
the case will be closed and returned to
the district cour, as a case without assets.

April 24. On this day was held the
first meeting of creditors in the matter of
Henry Vande Riet, Bankrupt No. 3397.
The bankrupt was present and repre-
sented by attorney. P. A. Hartesvelt.
Creditors were present in person. No
claims were proved and allowed. No
trustee was appointed. The bankrupt was
sworn and examined, without a reporter.
The first meeting then adjourned with-
cut date, and the case has been closed
and returned to the district ceurt, as a
case without assets.

On this day also was
meeting of creditors in the matter of
Albert E. Jenkins, Bankrupt No. 3393.
Tre bankrupt was present in person and
represented by attorney Roman F. Glo-
cheski. One creditor was present in per-
son. No claims were proved and allowed.
No trustee was appointed. The bankrupt

Haddad,

held the first

Was sworn and examined without a re-
porter. Te first meeing then adjourned
without date and the case will be closed

upon the filing of the stautory fee, which
the bankrupt was ordered to pay. The
case will be closed as a no-asset case.
April 24. On this day was held the
first meting of creditors in the matter of
Ikugene Veihl, Bankrupt No. 3396. The
bankrupt was present in person and rep-
resented by attorneys Balgooyen & Cook.
Creditors were represented by H. H.
Smedley, attorney. One claim was prov-
ed and allowed. The bankrupt was sworn
and exa’ninel, without a reporter. George

PD. Stribley was named trustee, and his
bond placed at 3100. The first meeting
then adjourned without date.

On this day also was held the first

meeting of creditors in the matter of
Charles Fred Messany, Bankrupt No.
3394. The bankrupt was present in per-

son and represented by attorney Lucien
F. Sweet. There were no creditors pres-
ent or re>vresented. No claims were
provel and allowed. No trustee was ap-
pointed. The bankrupt was sworn and
examined without a reporter. The bank-
rupt was ordered to pay the statutory

fee and uron its receipt the case will be

closed and returned to het district court,
as a case without assets.

On this day also was held the first
meeting of creditors in the matter of

Co., Bankrupt

Eureka grass Products
. were present

No. 3395. The bankrupts
and represented by attorney Charles F.
Hext. Creditors were present and rep-
resented by Grand Rapids Credit Men's
Association. Claims were proved and
allowed. The bankrupts were sworn and
examined without a reporter. Edward De
Groot, of Grand Rapids, was named trus-
tee, and kis bond placed at $200. The
first meeting then adjourned to April 30.

On this day also was held the first
meeting of creditors in the matter of
Fred Marks. Bankrupt No. 3399. The
bankrupt was present in person and rep-
resented by attorney Fred G. Stanlev.

Creditors were represented by Reint P.
and allowed. The bankrupt was sworn
Sehuur, attorney. Claims were proved
and examined without a reporter. The
report of the custodian was approved as
filed. M. N. Kennedy was named trustee,
and his bond placed at $1,000. The first
meeting then adjourned without date.
In the matter of Cable Sales Co., Bank-
rupt No. 3288, the trustee has filed his
first report and aecount and an order
for the payment of expenses of adminis-

tration and for the payment of taxes and

a frst dividend of 5 per cent. has been
made.
April 25. On this day was held the

adjourned first meeting of creditors in the
matter of Muskegon Scrap Material Co.,
Bankrupt No. 3343. The bankrupt cor-
poration was present by two of its offi-
cers and represtnted by attorneys Bal-
gooyen & Cook.. The trustee was present
in }erson and represented by H. H. Smed-
ley, attorney. The matter was further
adjourned to May 16,

May 2,

1928

 

 

 

LARGE INCREASE IN BUSINESS
FIRST TWENTY-ONE DAYS
IN APRIL

4,000 Policies Written and Renewed in
Twenty-one Days

The company has made a consistent increaze since 1915.
The NATIONAL UNDERWRITER in a recent issue named
the company as one of the ten leading co-operative automobile
insurance companies in the United States. The company is
prompt in the payment of its claims, paying out more than
$75,000 each month. The size and strength of the company
is proven by the fact that it has paid out more than $5,000,000
in claims since 1915. Its assets have kept pace with its growth,

as follows:

December 31, 1922 _________- $226,499.45
December 31, 1925 _________-_ 704,152.41
December 31, 1927 _________-_ 929,602.78

The gross income of the company in March amounted to

$135,000.

CITIZENS’ MUTUAL AUTOMOBILE
INSURANCE COMPANY

HOWELL, MICHIGAN

 

 

 

 

 

 

STRENGTH ECONOMY

THE MILL MUTUALS
AGENCY

Representing the
MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY
(MICHIGANS LARGEST MUTUAL)

AND ASSOCIATED COMPANIES

Lansing Michigan

 

Combined Assets of Group
$45,267,808.24

20% to 40% Savings Made Since Organization

FIRE INSURANCE—ALL BRANCHES
Tornado— Automobile — Plate Glass

 

 

 

 

 

i!
8 a
¥
3
bi
4 '

a

oo

 

 

»

*

Vv

a

 

>

Pinon Msc

4

=e
sont te
,

«

,

Pit eit Mia ii, a

“?
t
i,

off

a
é

‘

4
“

“

*,

w

«

4
*
«
*
‘
«
*
‘ a +
‘

*. ’
& «
* >

4
A}

« 4 -
‘ H .
‘ >

‘
os ‘Cos

 

 

May 2, 1928

MICHIGAN TRADESMAN

31

 

Business Wants Departmen

 

FOR SALE—On ‘account of illness I
wish to sell my stock, consisting of gro-
ceries and variety goods. Good location
in a town of 2,000. Address No. 834, c/o
Michigan Tradesman. 834

In Grand Rapids, Michigan—Ladies’ and
children's wearing apparel, millinery,
boys clothing, fixtures, ete., clothing
business to be sold at once. Very reason-
able. Beautiful buildings for rent or
lease. Good location. Call 64324 for ap-
pointment, or write No. 835, c/o Michigan
Tradesman. 835

 

Salesmen—Making grocery, drug, hard-
ware, department stores, filling stations.
Wonderful side line. Liberal commis-
sions. Address No. 8386, c/o Michigan
Tradesman. 836

Want-—Small stock men’s wear, shoes,
dry goods, or variety store. Price talks.
AdwuLeSsS Greene, Mecnanic & Pearl, Jack-
son, Mich. 837 _

For Sale or Tr -ade—Meat market, fully
equipped, with mechanical refrigeration
and sausage fac tory. Room for groceries.
$40 month rent. Somebody will get a bar-
gain. N. J. Yelland, Howell, Mich. 838

_FOR SALE—Drug store in fine loca-
tion. Everything new. H. G. Lewis, 204
S. Jackson St., Jackson, Michigan. 839 _

FOR SALE—JEWELER’S SAFE, DOU-
BLE DUORS, TWO COMBINATIONS,
WHIGHS 4,400 lbs. Worth $450 take $100
cash. €, N. Pavlson, care of PP. M.
R. R. Co., Michigan City, Indiana. 840 _

“For Sale—Because of illness wish to
dispose of my grocery-market. Well es-
tablished, profitable business, in good
location. Modern equipment. Address
No. 841, c/o Michigan Tradesman, 841

FOR SALE — Twenty-two foot glass
front wall cases and five double-deck
wood frame show cases, six and eight
feet long. Roussin’s Drug Store, Alle-
gan, Mich. 842

BASKET CARRIE RS I FOR SALE—We
are going out of business and have ten
Stations of Lamson basket carriers in
good condition. We will sell very cheap.
Address H. Rosenblum, Gladstone, Mich.
$34

FOR SALE—A modern cash grocery in
Southwestern Michigan's best resort and
fruit belt. One mile from Paw Paw lake,
on U. S. 12 and 31 in Coloma, a town of
1,000. This is an old established business
in a modern building, 27x80, with won-
derful show windows. This is a neat and
well-arranged stock of standard merchan-
dise. It has a full basement, elevator,
electric fan, etc. Write H. B. Grant,
(owner), ¢ ‘oloma, Mich. 844

DO You WANT TO SE i, OR TRA ADE
your stock of goods, store building, or
other real estate? Write or see me at
once. John G. Emery, 43 Pearl St., Grand
Ravids, Mich. 831

FOR SALE—On account of illness of
six months, I will sacrifice my cash and
carry market. Located in town of 50,000
population. Any reasonable offer accept-
ed. I must sell. Here is a bargain for
someone. Write me for full particulars.
Address No. 832, c/o Michigan Trades-
man. ie Le eee)

For Sale—Birchlee Cottage Sous lots,
ninety-foot water tront, birch, oak trees.
Fishing, bathing, boating. ‘West side
Bear Lake, Manistee county. U. S. 31.
Bargain. S. Brunk, Eaton Rapids, Mich.

825

 

 

 

 

 

FOR SALE — Established dry goods
store on one of the best corners in Mus-
kegon Heights. Newly outfitted. Will
sell on easy terms. Address No. 828,
c/o Michigan Tradesman. 828

CASH FOR MERCHANDISE

Will Buy Stocks or Parts of Stocks of
Merchandise, of Groceries, Dry Goods,
Shoes, Rubbers, Furniture, etc.

N. D. GOVER, Mt. Pleasant, Mich.

CASH For Your | Merchandise!
Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishings, bazaar novelties, furniture, etc.

LOUIS LEVINSOHN, Saginaw, Mich.

Pay spot cash for clothing and furnish-
ing goods stocks. L. Silberman, 1260
Burlingame Ave., Detroit, Michigan. 566

 

 

Consult someone that knows
Merchandise Value.
GET YOUR BEST OFFER FIRST.
Then wire, write or phone me and ]
will guarantee you in good American
Dollars to get you more for your store
or plant of any description.

ABE DEMBINSKY
Auctioneer and Liquidator
Saginaw, Mich., Phone Riverside 3667W.
Buyers inquiring everyday—

No Sale—No Charge.

 

 

 

Additional Issue

$3,000,000
Roman Catholic Church
Welfare Institutions in Germany

(Romisch-Katholische Kirchliche Wohlfahrtseinrichtungen in Deutschland)

7% 20-Year Secured Sinking Fund Gold Bonds
Authorized and to be presently outstanding $6,000,000
Dated June 1, 1926 Due June 1, 1946

Interest payable June 1 and December 1. Principal and interest payable, without deduction for any
present or future German taxes, in United States Gold Coin of the standard existing June 1, 1926, at
the principal office of Central Union Trust Company, of New York, in New York City, or at the office
of Gebr. Teixeira de Mattos, in Amsterdam, Holland, in Dutch Guilders at their then current buying
rate for sight exchange on New York. Redeemable as a whole or in part on June 1, 1931, or on any
interest date thereafter, at 102 on or after June 1,1931 and before June 1, 1932, at 101% on or after
June 1, 1932 and before June 1, 1933, at 101 on or after June 1, 1933 and before June 1, 1934, at 100%
on or after June 1, 1934, and before June 1, 1935, and at 100 on or after June 1, 1935, in each case
with accrued interest. Cumulative sinking fund sufficient to retire entire issue by maturity by redemp-
tion by lot at 100 and accrued interest. In lieu of sinking fund payme nts, Bonds may be delivered to
the sinking fund at 100. Coupon bonds in denominations of $1,000 and $500, interchangeable and reg-
isterable as to principal.

CENTRAL UNION TRUST COMPANY OF NEW YORK, AMERICAN TRUSTEE
HILFSKASSE GEMEINNUETZIGER WOHLFAHRTSEINRICHTUNGEN DEUTSCHLANDS, G.m.b.H.,
GERMAN TRUSTEE

 

OBLIGORS: The bonds are the joint and several obligation of the following three leading Roman
Catholic Church Welfare Institutions in Germany:

German Catholic Charity Union (Der Deutsche Caritasverband, E.V.),

Catholic Schoo! Organization of Germany, Prussian Division (Die Katholische Schulorganisa-
tion Deutschlands, [Landesausschuss Preussen] E.V.),

German Union of Catholic Brotherhood Homes (Der Reichsverband der Katholischen Gesel-
lenhaeuser, Lehrlings- und Ledigenheime, E.V.)

GENERAL: No Roman Catholic Church organization in Germany is known to have ever defaulted on

any of its obligations. The Papal Nuntius (Ambassador) in Germany, Archbishop Pacelli,
has expressed in writing his approval of the past development of Roman Catholic Welfare Institutions in
Germany and has recommended further development, and Cardinal Bertram, Archbishop of Breslau, the
President of the German Roman Catholic Bishops Assembly in Fulda, has recommended such further
development by means of a loan.

PURPOSE OF LOAN: The proceeds of this additional issue of the bonds are to be reloaned to Ro-
man Catholic Institutions. Dioceses, Parishes and Religious Orders throughout
Germany largely for financing extensions and improvements.

SECURITY: The Trust Agreement provides that reloans made from the proceeds of the bonds shall

be evidenced by written obligations of the borrowers. At least 90% of such reloans must be
secured by first mortgages on property having a value of at least four times the principal amount thereof. In
special cases reloans will be otherwise secured. In addition the majority of the reloans made by the
Obligors will be guaranteed by a financially responsible body, such as a Diocese, Parish, Religious Order,
political subdivision or banking or insurance company. All obligations, mortgages, guarantees and other
forms of security for reloans will be held by the German Trustee as collateral for the bonds.

REVENUES: Reloans shall be made only to Roman Catholic Institutions, Parishes, Dioceses and Relig-

ious Orders which are entirely self-supporting from Church taxes and from other revenue
exclusive of voluntary contributions, and whose annual gross revenues as determined by the Committee are
at least four times the annual interest and sinking fund requirements on the obligations given for such
reloans.

 

The Obligors receive revenues from their own income-producing properties and other sources which alone
are sufficient to assure the service of the Bonds. Weare advised by counsel that the revenues of the Obli-
gors and the Welfare Organizations, Dioceses and Parishes to which reloans will be made out of the
proceeds of this issue are not subject to any charges under ‘the Dawes Plan.

These bonds are offered when, as and if issued and received by us and subject to the approval of our
counsel, Messrs, Cravath, Henderson & de Gersdorff. and Messrs. Chadbourne, Hunt, Jaeckel & Brown
of New York City and Dr. Wronker-Flatow of Berlin. We reserve the right to reject subscriptions
in whole or in part, to allot less than the amount applied for and to close the subscription books at
any time without notice. Interim certificates deliverable in the first instance.

Price: 99 and interest to yield about 7.10%

HOWE SNOW & CO.

Incorporated
GRAND RAPIDS
NEW YORK CHICAGO
SAN FRANCISCO MINNEAPOLIS PHILADELPHIA DETROIT

All information given herein is from official sources or from sources which we regard as reliable, but in
no event are the statements herein contained to be regarded as our representations.

 

 

 

 

———
oo =

   

32

Items From the Cloverland of Michi-
gan.

Sault Ste. Marie, May 1—Navigation
is open, so far as the Soo is concerned,
but it will take a few more days of
warm weather before the boats will be
able to get through Lake Superior.
The steamer North Star,. of the Anchor
line, arrived here Sunday with a load
of package freight. She was the first
freighter to arrive from the lower
lakes. The merchants are doing a
nice lot of business with the boats
which are waiting here to proceed up
the dake.

A. H. Eddy, the well-known grocer
and meat merchant for the past thirty
vears, has decided to retire from busi-
ness after June 1. Mr. Eddy has one
of the best and largest stores in Clover-
land. It is a credit to our city, but
Montgomery Ward Co., from ‘Chicago,
have been looking over the city for a
large and suitable location and picked
out the Eddy store, making Mr. Eddy
an offer which he did not feel justified
in turning down, so the deal was
closed. Mr. Eddy has been raising
vegetables, flowers and garden truck
in his large garden here for a number
of years in connection with the store
and always enjoyed that work. He
will devote much of his time to garden-
ing after getting out of the store. This
store will be missed by its many former
patrons.

Many new refreshment places and
dance halls are being built along the
Dixie Highway this year between the
Soo and St. Ignace, looking forward
tourist business expected

Two of the places will be

mile jog, which will at-
of the Soo younger set who
dancing

to the big
this season.
at the 1
tract many
will be frequenters of the
places so near the Soo.

After enjoying statistical and profit-
ess prosperity for a year or two, some
ellows are getting bored and are ready
or an old fashioned panic just for the
10ovelty.

John Hotton, the Soo’s oldest meat

dealer, who has been in the business
for the past thirty-five years, has dis-
continued business. He expects to
move to Gladstone, where he has an
opportunity of entering busiiness, or
open a smaller market at some other
location in this city. In the early days
the Hotton Bros. did the largest meat
business in the city, especially with the
marine trade.
Robert MacArthur announces that
has re-opened the Rio Vista Inn, at
the junction of the Hay Lake road and
county road. The opening banquet
was served to the trades and labor
hockey team, it being their annual din-
ner. The Rio Vista was a popular
place last year and did a nice tourist
business. It is just six miles from the
city on all good roads and near the
river. Mr. MacArthur also conducts
a gas and oil station in connection.

The Home bakery, at 730 Ashmun
street, has been closed for remodeling
and will be re-opened about May 5
by Mr. Gregg, who will also serve
light Junches and make a specialty of
the tourist trade. This will be a high-
class bakery and should enjoy a liberal
patronage.

One theory is that Mr. Payne com-
posed Home, Sweet Home on the way
back from a picnic.

William G. Tapert.
————
Gabby Gleanings From Grand Rapids.

Grand Rapids, May 1—Louis Van-
dermale, who has covered the trade
of the Holland colony several years
for Lee & Cady, has purchased the
grocery stock of his deceased brother,
Peter A. Vandermale. 907 North Ionia
avenue, and will continue the business.
Robert Gietzen. who has been cover-
ing city trade for Lee & Cady, takes
Mr. Vandermale’s territory in the
colony. Mr. Gietzen’s territory has
been ta*%en over by FE. Harshbarger,
who has been connected with the
Kalamazoo branch of the same house
for some time past,

 

    

1
i
;

+
i1€

   

 

 

MICHIGAN TRADESMAN

The Ferris Coffee House and the
Delbert Helmer Coffee Co. have been
incorporated as the Ferris Coffee and
Nut Co., to be located at 414 North
Front Street. The Ferris Coffee House
has been favorably known to the trade
for the past fifty vears. Its growth

in the last few years has necessitated:

larger and better facilities in order to
keep up the standard of service which
it has aimed to maintain. Delbert F.
Helmer has been identified with the
coffee trade continuously for thirty-
five years. He served fifteen years as
manager and buyer of coffee for the
Worden Grocer Co. and has many
connections that should prove very ad-
vantageous to the Ferris Coffee and
Nut Co.

The Grand Rapids branch of the Na-
tional Grocer Co. is undertaking to or-
ganize a chain store circle from among
its customers similar to the chain store
combination created in Detroit. One
or two meetings have been held at the
store and another meeting was held at
the store last evening addressed by
Edward Kruisinga, President of the
company. Under its proposed plan the
retail dealer agrees to buy 65 per cent.
of his groceries from the house which
stands sponsor for the organization,
to paint the exterior of his store
to adopt a system of book-keeping, ac-
counting, insurance and credits iden-
tical with the system used by the other
members of the chain. The sponsor
also agrees to furnish from two to five
leaders each week and printed matter
describing same for distribution among
his customers. It is claimed that this
arrangement presents a chain com-
bination quite as effective as the other
chains created and maintained by A. &
P., Thomas, etc.

As predicted by the architect of this
department when the project was
broached, the Park and Shop concern
on Sheldon avenue has completely
collapsed. The Bertsch Market, 212
Pearl street, which occupied nine
booths, has taken over the entire space,
composing between twenty and twenty-
five booths, at only $500 more rental
than it contracted originally to pay for
nine booths. All of the long-time
leases made by other tenants have been
cancelled, thus relieving them of a very
precarious liability. Just what plans
the Bertch Market has in regard to the
future handling of the project are not
vet disclosed, but one thing is very
evident—such a crazy project will not
be launched here again until some
crafty promoter comes along to ‘work”
gullible merchants who imagine they
can create a large overhead and pay
outrageous rentals for space beyond
the dead line of the natural trading
center of the city. All of the merchants
who were induced to sign long-time
leases for space in the white elephant
are understood to have suffered heavy
The owner of the building has
probably not profited very largely by
the transaction, but the promoter who
put the deal across is understood to
have “made” several thousand dollars.

John Beukema has purchased the
stock of the Kent Hardware Co., at
Godwin Heights.

ee

The second nonstop “flight from Eu-
rope to America was made by a man
named Christopher Columbus. Like
the Bremen, his ship landed on an
island on Friday the 13th. But this
fact has no effect upon the superstition
that counts the day unlucky. A long
list of important events which occurred
on that day could be—in fact, has been
3ut they have not shaken
the superstitution. Why should they?
If a superstition could be affected by
a mere fact, it wouldn’t be a supersti-

losses.

—compiled.

tion.
—__»-<___
Steer clear of the unlucky man-
he’s careless,

 

  

Lewis Finally Lands in Prison.

Found guilty of employing the mails
to defraud investors, E. G. Lewis, the
promoter of the town of Atascadero,
California, was sentenced to serve a
term of five years in a Federal prison.
Convicted with him was Major L.
Kramer who received a lighter sen-
tence of one year. Lewis has been an
inveterate promoter of ill-starred ven-
tures. At the time of the World’s Fair
in St. Louis Lewis got into trouble
with the Government with a postal
savings bank for which he was con-
ducting a National stock selling cam-
paign. He also was boosting Univers-
ity City, a real estate development
which also came to grief. Forced from
St. Louis he drifted to California
where he began operations on a large
Major Kramer at one time was
a rich man residing in Indiana. He
secured his wealth from the sale of
cigarets, now owned by the Sterling
Remedy Co. Kramer became a Chris-
tian Scientist and on his conversion to
this faith disposed of his proprietary
medicine business on the ground it
was inconsistent with his new faith.
He then turned to promotions with the
result that he now finds looming up
before him the somber gray walls of
a Federal prison.

scale.

—_++»_____
Insurance Offices Now in New Home.
Lansing, May 1—Offices of the
Michigan Millers’ Mutual Insurance
company were moved Saturday from
their old location at 120 West Ottawa
street to the new Mutual building
erected by the company on North
Capitol avenue, just South of the
Michigan Bell Telephone Co. building.
The company is doing business in the
new location, although the formal
opening of the structure probably will
not be held for two or three weeks vet.
Workmen are still engaged in adding
the finishing touches to the building
which is one of the finest office struc-
tures in the city. The building is five
stories in height and the upper three
floors are to be rented as offices. Sev-
eral tenants are making plans to oc-
cupv these offices temporarily next
week, although there is still consider-
able work to be done on them before
they are completely finished.
o>
No Small Offender Need Apply.
Muskegon, April 30—If there is
anything I admire in the Tradesman
more than another, it is the manner in
which you attack big, rich and arro-
gant concerns like the Maxwell House
Coffee Co. I have never known you
to jump on a small man or a small
concern. Another thing that surprises
me is that you always gain your cause.
I have never known you to fail in any
undertaking you set out to accomplish.
That is why I am betting that the
Tradesman will bring the Maxwell
House Coffee crowd to drink out of
vour hand before you are through with
them. One thing is dead certain—
there will be no Maxwell House Coffee
sold by anv reader of the Tradesman
until you give us word that the man-
agers of the concern have surrendered.
Retail Grocer.
—_++ >
Eight New Readers of the Tradesman.
The following new subscribers have
been received during the past week:
Hunting Co., Rockford.
R. F. Hansen, Rockford.
Exchange State Bank, Sand Lake.
Cook & Hak, Sand Lake.
F. S. Voelker, Reed City.
John Slykhouse, Grand Rapids.
A. T. Erler, Reed City.
Clarence C. Myers, Grand Rapids,

 

ROTO TESTS SEE ROT

 

   

May 2, 1928

Paying Price of Wheat Highest Since
War Times.

The Chicago wheat pit saw one of
the wildest sessions experienced since
the war on Monday. ‘Continued dry
weather in Nebraska and Kansas, with
no immediate relief forecasted, de-
veloped a great deal of strength and
caused heavy buying.

The farmer is now being paid $2.10
(@2.15 per bushel, the highest price
paid since war times, for choice soft
Michigan wheat, and with a very ac-
tive buying campaign on, the prob-
abilities are that prices will be forced
considerably higher, even though they
are getting dangerously ‘high from a
speculative standpoint, with the prob-
ability of a rather sharp reaction in
the event of any favorable crop news.

Of course from a standpoint of food
value flour at $15 per barrel is
economical; is yet one of the cheapest
and best of foods. The average fam-
ily consumes two loaves of bread per
day or 730 loaves per year, which at
the most two and one-half barrels of
flour will produce, so the total cost for
the average family per year in flour
when baked at ‘home would not ex-
ceed $38. While, of course, people do
not live by bread alone, and have no
desire to, this does not alter the fact
that $15 flour produces a very econom-
ical food product and a very nutritious
one, in bread.

Of course, high priced feed is a
strengthening factor in the price of
flour, as undoubtedly there will be
some decline in mill feed prices within
four or five weeks, and quite a sub-
stantial decline in bran if previous
years are to be taken as a criterion.

The present high price of wheat
places it in a weak position from a
buying standpoint. The price is not
always going up and favorable weather
will bring about better crop prospects.
Then, too, foreign cables are compara-
tively weak. We are strictly on a
domestic ‘basis and Canadian wheat
can be bought by American millers in
Michigan at from 10@12c per bushel
less, duty paid, delivered at mill, than
Michigan wheat, which condition is a
danger signal in itself from a buying
standpoint. Of course, it is more or
less of a weather market and price
predictions are really foolish, it would
appear. Favorable weather will de-
velop a reaction in price, while un-
favorable conditions and further crop
deterioration will bring about addition-
al advances, so we must watch the
weather and crop reports, as well as
stocks. By the way, the visible supply
of wheat to-day slightly exceeds sixty-
one million five hundred thousand
bushels, compared with thirty-eight
million two hundred ninety-five thous-
and bushels a year ago. This is a
bearish statement from a stock stand-
point and is a substantial offset to the
estimated shortage of seventy-five mil-
lion bushels of winter wheat, compare:
to last year’s crop. The ‘question is.
what is the invisible supply and what
will the weather be? If you can
answer those two questions, you can
tell us what the price of wheat will be.
In the meantime conservative buying

is in order, Lloyd E. Smith.