Ax, 1D2F p a Se PIR RE QIURRLDIO! DAS ATH RW EF CERES ee: i ORCS EGOS ye MLNS Gone % Aon As ON SSS OLE SS CD CODING ero) EEN A, we RCC aes (e) YS BES pre-K Ns, RANE 2 Ae. ome ez COCR RED 7X) 2 RES y nf \F Cam NO RA ia RACY aS “4 G U) YD ) ‘ i y “CR NS a e nS a 9) AN AZ] ~ K a 8 KO EK BC er EL AS SD I eNO Sh cree WAM == FESSOR LESS Cuiseites 21 LVZZZ SPS EIN Nee = “PUBLISHED WEEKLY WG G2 TRADESMAN COMPANY, PUBLISHERSR 2-2) LS EST. 1883 SSC aE STACI OO SESS Sa Sea Forty-fifth Year GRAND RAPIDS, WEDNESDAY, MAY 9, 1928 Number 2329 Ks ee eT ° “CO mee Oe ms ~~) oe me CO mee Oa es fom COS me CO ee ee “20a £m eS "008 OS ees — $3 SS 3S Se ES — se ome Ss 3: ~:~ S— ! —_o.— So —e— oo. —. ~—. 3.— oo. STs ~.—, ,—~- Gt. % Ra eg tt ie Tl 1 =i] @ = = oe le =] oe = = So ie pill fs i ig ll = 72> i] re: pbE i : Endeavor ae f i = There’s always a way, if you want to; é = ul we S sve = lle For where there’s a will, there’s a way. = ii i = The hills of the morning look lower at night, a s a = Ii you’ve leveled them during the day. : ‘ - = There’s always a smile in the tear drops, : ‘ 3% = There’s ever a hope with a will; = ll : And the crops in life worth the raising = BS = i = Come from soil that is hardest to till. 2 i li = There’s ever a gain in the trying; = i ii = Contentment lies never in rest: z ‘ ‘ = But gained from the fruits of endeavor = * ee . When we’ve worked and given our best. 3 ‘ a = There’s always a road to the hill-top, = = = a i A goal we can reach if we would: = i le There’s our work that lies here before us— = /] we = : . = & (le Let us do it and say it is good. = ti - = Edith Scott Magna = - Rm = = 8 ll = =u we = = & i] = =] ae = = % : 1) = = | we = = ll = = ll we = = & ie = 4 we = = & j CUGGUQUCCHNGUCUOECUCCUUDOCUUCEOUUUUCEAOGONUOECEOCEOOOOUOOUEOUCOOSUIOOOUEUCOUOOUGOOUVOGEOOUTOUDEODONOD COUQUUCEOUOOCOOOOOUOUUOOODOOEOOEOOEOOCOUOUOOHOOSUCUOEOOOCUENOCEOUOUOSUSOUEOOUOUUOEOECONUDOEIEDENS RS RR BBE BB BB sg a — = YOUR Selling Cost — is less when you stock goods of known value. Especially when the price has been established by the manufacturer and you realize your full profit as you do on AG Baking Powder Same Price for over 3§ years 25 ounces for 25c A fair price to the consumer and good profit for you. Why ask your customers to pay War Prices? It will pay you to feature KC Millions of Pounds Used by Our Government MEANS -— More Sales Grand Rapids Detroit SCHUST’S LINE Bigger Turnover Larger Profits, and Satisfied Customers THE SCHUST COMPANY “ALL OVER MICHIGAN” DISTRIBUTING POINTS This Display Increases Sales Lansing Saginaw WHITE HOUSE COFFEE — And Hard Cash for You! Of course, you’re in business to make money. With a good margin of profit assured, you can make the MOST money by giving your customers the best values for THEIR money. In the coffee line, this means selling White House Coffee with the flavor The Flavor is Roasted In / e DWINELL-WRIGHT GCO., Boston, Mass., Chicago, Ilt., Portemouth, Va. “roasted in.” It means more satisfac- tion on the table, steady repeats, grow- ing good-will for your store. Try White House Coffee in your own home. You'll be eager, then, to send it into other homes—and you can do it at a good profit. y | 2 ¥ i y y ‘ ” SS %, % y* N \ Z vo li hy! ta > i } Na ]}: ing y 3 DWINELL-WRIGHT COMPANY ONE POUND NET ‘ ok a “ ; Sacre ne! Sa AMO SSI NY MO) See oT > Se ae a gens eal ~< GRAND RAPIDS PUBLIC LIBRARY Bde we lorty-fifth Year Number 2329 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. OPEN LETTER TO PRESIDENT CHEEK. Grand Rapids, May 3—I send you under separate cover three copies of this week’s issue of the Tradesman, containing five separate and distinct articles on the Maxwell House coffee controversy, which I think you will enjoy reading. Of course, you will not agree with me now, but sooner or later you will find your volume of business in the Middle West has greatly de- creased unless you reverse your pres- ent business methods and decide to sell your goods to independent grocers at the same price you charge the chain stores or else restrict your sales to the jobber, so the chain stores cannot re- tain the advantage over the independ- ents they have under your present nefarious system. I consider it dishonest, disreputable, unethical and unbusinesslike for you to have two prices on your Maxwell House brand. E. A. Stowe. ——_2++ > Merchants Touch Elbows at Grand Haven. Grand Haven, May 8—Interest in the Merchants’ Service Bureau, which is conducted in connection with the Chamber of Commerce of Grand Haven, Spring Lake and Ferrysburg, was indicated last evening, when a large number of merchants of this community and their wives attended an organization dinner in the Presby- terian church house. Merchants of the tri-cities were served an excellent menu at 6:30, and the program which followed was snappy and full of live interest. Com- munity singing enlivened the event considerably. The attendance was most encouraging and the spirit which prevailed was excellent. Organized to render credit and col- lection service to merchants of the Tri-Cities, and to promote a better un- derstanding of the merchandising prob- lems of these communities, the Mer- chants’ Service Bureau appears from ports made last night to be function- ing well. Besides the serious business of the occasion, an unusual program of entertainment was provided. The program was opened by a brief statement of the work of the Bureau up to the present time by Arend Locke, its chairman. Dan Vriesman, secretary of the Merchants’ Service Bureau, stated in his complete report of the work of the organization, that 12,000 names were on file in his record. He stated that the object of the bu- reau was not to compile a record of persons who did not pay accounts, but to obtain a file of those who did pay, as well as those who were otherwise listed on the credit lists. The bureau which started with a membership of twenty-one now has forty-nine, he said. Secretary-manager Oosterbaan of the Muskegon Merchants’ Service Bu- reau, spoke briefly upon the work ac- complished by his organization during the period of its existence. ‘ O. T. Gylleck enlivened the program at this point by “A glimpse into the Realms of Mysticism.” Mr. Gylleck’s bag of tricks was packed with wonder stunts which fairly amazed and over- whelmed his audience. Some of his tricks were totally past all understand-. ing and served to admirably divert the minds of the merchants present from the annoying problems of their trade. The last speaker of the evening was C. W. Caslow, President of the Home Trade League of Grand Rapids. While not an eloquent orator, Mr. Caslow proved an enthusiastic speaker, well equipped to discuss his subject, “Mod- ern Merchandising Problems.” He discussed at length new problems of merchandising which have resulted from the injection of the chain store, the mail order house, the direct-from- factory sales, etc., into modern busi- ness. He cited experiences of the local merchants in other cities and discussed at length many of the methods which had been evolved for meeting and solv- ing the problem. He said one of the causes of selling at a cut rate by chain stores was that manufacturers of dif- ferent products very often had an over production, in which case they un- loaded quantities of it to those who could buy in large quantities. He ad- vocated educating the public to the fact that chain stores are not paying larger taxes; that managers are only temporary residents; that money re- ceived by chain stores was all sent out of town. Syndicate selling was repre- sented in different ways—catalogue houses, direct factory selling, peddlers and mail order houses. —_>->____ Items From the Cloverland of Michi- gan. Sault Ste. Marie, May 8—Navigation has been officially opened and several boats have been able to get through for the upper lakes. The ice is still heavy around Whitefish Bay and the boats are having a hard time getting through, so there is no particular rush and will not be for several days or possibly another week. The Pitts- burg Steamship Co. fleet is leaving the lower ports and expect to get under way next week. Robert Purvis, chief engineer for the Michigan Northern Power Co., has just returned from Detroit via auto. He said the roads were in fine condi- tion until he reached St. Ignace, where poor roads were encountered. The frost coming out and the rains for the past week have made some poor mo- toring. He also mentioned that com- ing through from Pickford to the Soo the roads were very poor in spots, but in spite of the poor roads he made the trip from Detroit in one day. William Sebastian, former owner of the Ferry Dock Cigar store, and W. G. Trochaud, former owner of the Empire pool rooms, will open a pool room and soft drink parlor in the Breen block, 209 Portage avenue, West. Mr. Sebastian has sold his dock store to John Sterling, the well-known re- tired lock man, who will continue the business. C. J. Brooks, who has been engaged in the insurance business here for a number of years, after having retired from the Government service, has sold his business to Harry Wilcox, former- ly manager for the Grinnell Bros. music house until they moved from here. Mr. Wilcox: has made many friend while in business here who wish him every success in his new venture. R. G. Ferguson, president of the Soo Hardware Co., accompanied by _ his wife, returned last week from Florida, after having spent the winter there. Ed. Crisp, our newly-elected Mayor, entered upon his new duties last Wed- nesday. He is one of our old reliable business men and manager of the Crisp laundry. He promises to give our city a businesslike administration and we are all satisfied that he will deliver the goods. Many a man thinks he is leading his bride to the altar when, as a matter of fact, he is being towed there. E. J. Barry, owner of the Barry dry cleaning shop, has opened a branch service station at St. Ignace. R. S. Welch will be in charge of the St. Ignace station. A truck will make two deliveries each week from the Soo shop. James Ryan, one of our best known business men, died at his residence last Monday. He had been ailing for the past year, but kept attending to his business as usual until Saturday, when he had to give up. Jimmie, as he was known to his many friends, was a gen- eral favorite and took an active part in civic affairs. He was a base ball fan and at one time had charge of the Ryan hockey team that made a record for the Soo. He had been engaged in the cigar, musical instrument and_ toy business here for the past twenty-five years and will be missed by the com- munity. William G. Tapert. Incident of Early Days in Big Rapids. Piedmont, Mo., May 5—In reading my Michigan History Magazine for April of this year among the historical facts it called to mind an incident that I thought might be of interest—an in- cident of the long ago, while I, as a boy, was making the territory North of Grand Rapids every sixty days— and did for many years. Big Rapids was one of my big towns in those days. I usually stopped at the Mason House, run at that time by Jed Rathbone, a one-time resident of Grand Rapids and the father of Mort Rathbone, who was so well-known later as clerk at the Morton House in Grand Rapids. Jed ran a livery stable in connection with the hotel and met the train with a bus. Andy Johnson ran the Pacific Hotel, just across the street from the Mason. Tom Stimpson and John Brown each had a sawmill, both located in the cor- poration, and they both were of the opinion the city fathers were putting it over on them in the matter of ordin- ances and city taxes and that all of this was costing them too much money, so they put their heads together and ran a city ticket with Dr. C. P. Bige- low, a druggist and a customer of mine, for mayor. Bigelow was elected on this occasion that I call to mind. He had been mayor nearly a year. On the evening in question I was sitting in the Mason House office. Tom and John came in and in a conversation between them, which all could hear, Tom asked John how he liked the way things had gone the past year and John said he was not at all pleased and that Bige- low would not get it again. Tom, who seemed pleased with the administra- tion, said he bet he would get it again. The upshot of the matter was that Tom said that he would bet $1,000 he would be again elected and the next morning $1,000 a side was bet and put up in the Northern National Bank. The election was only a few days off and [ was sure there would be some fun, so the next morning I went North on my trip, fully intending that election day would see me back in Big Rapids and it did. I never saw so many lumber- men in one place in my life before or since. When the returns came in 3igelow was again elected. No one could find John Brown, but Tom was very much in evidence. The crowd halted in front of the hotel and shout- ed and called for Tom, who finally appeared on the balcony of the Mason House, hat in hand. Everybody called for a speech and Tom said, “I can’t make a speech. You all know that, but this is the people’s money. Come in and have a drink.” And they did. The round cost Tom $300 and knowing that Andy Johnson, at the Pacific Hotel, would complain, he went over and made the same speech there and put up another $300. He then told Jed to get out the bus and drive to Hobart’s store and get out the band. He mounted the seat with the driver and drove around to John Brown’s residence and the band played “John Brown’s Body.”’ That was certainly a wild night in Big Rapids. John H. Jewett. ee Does Not Approve of Jobber’s Chains Kalamazoo, May 8—The plans now being worked out by. wholesalers to create chains of retailers, to compete with the regular chains already in the field, do not seem to me to possess a single feature which will enable the grocer who joins these ironclad organ- izations to get anywhere. He simply becomes a cog in the wheel, the same as the regular chain store manager or clerk is, but his alliance with a jobber does not enable him to compete with the regular chains in prices, because he has to buy his goods of the jobber, who does not buy any cheaper than the regular chains (and sometimes not nearly so cheap) and has to make a profit or shut up shop. In signing contracts of this character the retailer ceases to be a free man, no longer poses as an independent merchant and is tied hand and foot to a single job- ber whose only interest in his fief is to see how large a volume of business he can extract from him. Rather than hogtie myself in this manner I would rather sell my stock and rent my store to a regular chain system and get a job as manager of the business. Retail Grocer. ——— Seven New Readers of the Tradesman. The following new subscribers have been received during the past week: Carl Lasher, Port Huron. Mrs. John A. Hennigar, Port Huron. Byron Center State Bank, Byron Center. C. N. Willis, Grand Rapids. Mast & Derks, Douglas. Erwin’s Drug Store, Harbor Springs. Jerome C. Bentley, Marshall. x ereapuserme nn peters PLAIN TALK TO JOBBERS. President Coode Arraigns Them For Their Shortcomings. Pointing out that there is a new competition, a new method of doing business in the grocery industry with which many therein are unacquainted, President John Coode, of the National Association of Retail Grocers, told a meeting of wholesaler grocers recently that they must do their part in train- ing the retailers who can survive the competition to make better merchants of themselves. He declared that there are many re- tailers that are not, and never will be, merchants and that the greatest good the wholesalers could do for the others is to eliminate that element, which is a detriment to the community it serves. Holding that there is a place for the jobber in the distribution of food products, he told them that the manufacturers, the wholesalers and the retailers must form a trinity for the preservation of their mutual interests. “The great trouble with the jobber is that he waited too long,” the speaker asserted. “We were in the ditch four or five years ago and the jobber could not see it. But to-day, my friends, I am inclined to believe you are in the ditch with us and I am pretty nearly; sure that the manufacturers who have created consumer demand also are in the ditch with us. And your salvation. and our salvation is the salvation of the manufacturer, for he is going to be in a precarious condition when you and I are gone.” “The leading manufacturers creating consumer demand to-day will be elimi- nated by the chains. I do not believe the manufacturers want to get into that fix.” He asserted that the wholesalers and the retailers must become better mer- chants and the retailers must get their merchandise on the same basis as the chains. Private brands will not suffice, he said, if the independents have to pay more for them than the chains pay for the Nationally advertised brands. Capital and combines should not be allowed to get merchandise at or below cost while the retailers are expected to pay the usual discounts, he said, adding: “I do not believe in leg- islation that is unfair to one system and beneficial to another. In taxation, the chain should pay neither more nor less than the independent. list with “T am not tearing down the chain stores,” he explained, “but the time has arrived when they have become monopolies, at least certain of them. I have no criticism of an individual who has built up his business, getting first one store and then another so that he may have perhaps as many as 100 stores, but when he and several others combine and become a menace to the public, when that community in which the combine operates is being destroyed, when they come in and rob that community of its individualism, it must be stopped.” Mr. Coode said he had faith that there are men in official life in Wash- ington that will see to it that the rights of all are protected and he said all he asks is a square deal. MICHIGAN TRADESMAN Speaking of the co-operative buying! movement among the retailers in Michigan he can see no good reason for that, believing that the retailers can do better by sticking to their own end of the business and that the serv- ice jobber is a good thing. He de- fended specialty salesmen sent out by the manufacturers to push their own goods, adding that he believed them a necessity where the wholesalers han- dling particular lines act more in the capacity of warehousemen and wait for orders to come in rather than push the goods. He declared he did not be- lieve they ever offered any special in- ducements on behalf of a wholesaler who was not willing for that to be done. Past Events Should Be Considered at This Time. In view of the disturbed and evident- ly confused state of mind of our bank3 ers and brokers, I think it would be well for them to take their eyes off the ticker for a while and review some ancient history. An interesting and instructive book is Emerson Hough’s “Mississippi Bubble,” which tells how John Law, a Scotchman went to France and discovered that the coun- try was suffering from a lack of bank credit. It is familiar history to most} of us how he pledged the credit of the State in backing the land proposition, afterward known as the “Louisiana Purchase,” and it appealed to the pop- ular fancy and the French people stood Right—John Coode, President National Retail Grocers’ Association; center, E. E. Van Antwerp, President Lansing Retail Grocers’ and Meat Dealers’ Association; left, O. H. Bailey, ex-President Michigan Retail Grocers’ and Meat Dealers’ Association. He insisted that the wholesalers should demand and turn over to the} retailers the special discounts that are given the chains for this or that pur- pose and see to it that the purpose for which the discounts are paid is carried out. He asserted that the re- tailers cannot live under a high over- head cost and in competition with un- derhead cuts. He mentioned a par- ticular manufacturer of crackers with a spread of 5 per cent. to 17% per cent. as between chains and sérvice grocers. Mr. Coode suggested that the whole- salers could do a lot of good mission- ary work by permitting their repre- sentatives to assist the retailers on] Saturdays. Do we all look clean? in line, sometimes all night long, to to the new shares, which doubled in value often in twenty-four hours. subscribe John Law’s ideas were all right, but, as in the present stock market, it got him. The people took the speculative bit in their teeth and the inevitable crash followed. beyond Later on, in the time of Louis XVI, they began to plant in Versailles—that fairyland—the most beautiful and cost- ly tulip bulbs. The prices naturally went up and a speculation ensued which involved the nobility, the trades- people and, in fact, all France and Holland as well. The price paid at the height of the boom was equivalent to over $10,000 for a single bulb. The May 9, 1928 speculation continued during the reign of Louis XVI. After the Swiss Guard was. de- stroyed at Versailles and the mob took possession, that single bulb was not worth the price of a potato. Then again, about 1840, a craze swept this country, known as_ the “Morus alba multicaulis,’ which was simply the same “Get-rich-quick” idea. In this case, of growing mulberry bushes to feed the silkworm for the production of silk. That too went the way of all such things. The most re- cent recurrence of this same idea was the Florida land boom. ‘The present generation knows all about that. I am not pessimistic. I believe in the future of this great country, with its enormous natural resources! [I am simply raising a few red flags. It cer- tainly behooves our bankers and the Federal Reserve Board to tighten their grip on the purse-strings, or we may vet see the dangerous bread-line in the large cities. John Mulligan. —___>+ X-ray Treatment of Eggs Cuts Rooster Production. What may prove of utmost import- ance to the poultry and egg trade of the country was contained in an an- nouncement this week in which Dr. Wm. H. Dieffenbach, of Flower Hos- pital, New York, described for the first time how treatment of fertilized eggs by X-ray resulted in a production of all female chickens. Exposure to the X-ray caused much mutation and The mutations were better and tended to even deformity. often for the create an improved specie of chicken. This create bigger chicks, better eggs and more of them. experiment promises to —_—_2+~2 New Notions Offered. Two articles intended for notion de- partment selling have just been put on the market. One hand- made rubberized which are put up in small cases. The slippers are perforated and lined with a soft plaid material. They are designed for home or pullman use. The other item is an air, water and moisture proof silk pocket with a nickel frame and lift clasp. By means of a silk loop, it can be attached to a belt. It comes in twenty-five colors and will carry cigarettes, powder, lighter or matches and is priced at $8.50 a dozen. —#§_~>-.__ Select Fall Millinery Shades. Twenty millinery colors for next Fall have been selected by the Color Conference Committee of the Eastern Millinery Association in co-operation with the Textile Color Card Associa- tion. The shades are taken from the advance Fall card now being issued by the latter organization. They com- prise Afghan red, Mother Goose No. 2 and No. 4, Adamia, metallic green, consists of slippers Saona, Madeleine blue, silverwing, pigeon, claret red, Kaffa, chocolate brown, Monticello green, Mocha bisque, grape blue, manuverose, cashew mei petunia, cocoanut and homage blue. —_>-.____ A man’s lack of training shows most in his inability to adjust himself to new ways, @ » 4] ? ° ¥ » ~ i - + sal 4 d x ¢ x oS i. May 9, 1928 MICHIGAN TRADESMAN 5000 Shares National Gas & Electric Corporation $6.50 Dividend Series Cumulative Preferred Stock (Without Par Value) Fully paid and non-assessable. Preferred as to assets and earnings. Dividends cumulative at the rate of $6.50 per share per annum and payable quarterly, as declared, January 1, April 1, July 1 and October 1. Redeemab.e as a whole or in part at the ontion of the corporation upon thirty days’ notice, at $110 per share and accrued dividends, and in the event of liquidation the holders have preference equally with other Series of Preferred Stock as to assets to the extent of $100 per share, plus in case such liquidation shall be voluntary, a premium for this Series of $10 per share together with accrued dividends. Dividends free of present normal Federal Income Tax. TRANSFER AGENT: ILLINOIS MERCHANTS TRUST COMPANY Chicago, Illinois. REGISTRAR UNION TRUST COMPANY Chicago, Illinois. CAPITALIZATION (Upon. completion of present financing) Authorized Outstanding * First Mortgage Collateral Gold Bonds 25-Year 514% Series of 1928 __._.____ ss $3,400,000 oe ee Cee Go io: $1,800,000 1,800,000 $6.50 Dividend Series Cumulative Preferred Stock without par value __.___-—=—sssss—s—si—si—(‘Cs;CStCtsS™~—™—S—SSSS +25,000 shs. $7,000 shs. Preferred Stock authorized but not designated as to series __________________________.___.______ 5,000 shs. rr oe Orr eee. cL _-. 20,000 shs. 18,000 shs. *Issuance of additional bonds restricted by provisions of Trust Indenture. 18,000 shares reserved for conversion of the corporation's outstanding Three-Year 5%% Convertible Gold Notes. §Including 5,000 shares presently issued. Mr. Fred W. Seymour, president of the Corporation, has summarized as follows his accompanying letter describing the corpora- tion and this issue of Preferred Stock: COMPANY: National Gas & Electric Corporation, organized under the laws of the State of Delaware, owns all of the Capital Stock except directors’ qualifying shares, and all the Funded Indebtedness of the following companies: (a) National Utilities Company of Alabama; (b) Greeley Gas and Fuel Company. Greeley. Colo.; (c) National Utilities Comnany of Georgia; (d) Na- tional Utilities Company of Michigan; (e) National Utilities Company of Missouri; (f) National Utilities Company of North Carolina; (g) Gas Producing Company of Ohio; (h) Industrial Gas Company of Ohio; (i) National Utilities Company of South Carolina; and (j) over 99% of the Capital Stock and all of the Funded Indebtedness of Consumers Utilities Company of Virginia. BUSINESS AND PROPERTY: The above named companies furnish electric light and power to communities centered around and including Manchester, Georgia; Marion, North Carolina, and Laurens, South Carolina; manufactured gas is furnished to com- munities centered around and including Grand Haven, Monroe, Coldwater and Hillsdale, Michigan; Brookfield and Kirksville, Missouri; Greeley, Colorado; Florence, Alabama; Winchester and Staunton, Virginia; and Statesville, North Carolina; natural gas is supplied to various industrial plants at Zanesville, Crooksville and Cambridge, Ohio. The communities served have a population in excess of 140,000, not including the territory served with natural gas. Of the present depreciated value of the properties, 64% is represented by manufactured gas, 20% by electric light and power, and 16% by natural gas and miscellaneous. - EQUITY: As recently determined by independent engineers and auditors. and after giving effect to the proceeds of this financing, net assets of this company indicate a value of approximately $225.00 per share for this preferred stock. EARNINGS For 12 Months Ended December 31, 1927, With the Exception of National Utilities Company of Alabama Which Is Included for the Year Ended October 31, 1927 (As Prepared by Messrs. Lawrence Scudder & Company, Certified Public Accountants) RMonedlidates @rocs revenues) $1,160,8056.00 Operating expenses including maintenance, general taxes and estimated Federal Income taxes ______________________ 734,599.02 eet ECOG ee $ 426,206.98 Annual interest requirement on company’s total funded debt ________________.___________________________--_-___-_- 286,000.00 Net Income available for Preferred Stock Dividends, depreciation and amortization _________________________________ $ 140,20€.98 Annual dividend requirements on $6.50 Dividend Series Cumulative Preferred Stock ________________________________ 45,500.00 The net earnings as shown above are equivalent to more than 3 times the dividend requirements on 7,000 shares of $6.50 Divi- dend Series Preferred Stock outstanding which includes this issue of 5,000 shares. PURPOSE OF ISSUE: Proceeds from the sale of this stock will be used for additions and improvements to the present prop- erties and for other corporate purposes. This issue of $6.50 Dividend Series Preferred Stock is offered. when as and if issued, and received by us subject to apprvoal of Coun- sel. All legal details in connection with this issue of stock will be passed upon by Messrs. Cutting, Moore &. Sidley, of Chicago. for the Bankers, and by Messrs. Dickinson & Smith, of Chicago. for the Corporation. The properties of the Corporation have been appraised by Messrs. Hagenah & Dorsey, Engineers. of Chicago, and the books and accounts of the Corporation have been audited by Messrs. Lawrence Scudder & Company, Certified Public Accountants of Chicago. This stock is offered subject to prior sale and change in price. PRICE $97 AND ACCRUED DIVIDEND YIELDING OVER 6.70% Fenton Davis & Boyle CHICAGO GRAND RAPIDS DETROIT The statements contained herein are derived from sources we regard as reliable. We do not guarantee them, but believe them to be correct. ‘ # F E H ; F 4 MOVEMENTS OF MERCHANTS. Homer—Adams & Mickle succeed A. E. Adams in the hardware business. Holland—The Scott Lugers Lumber Co. has increased its capital stock from $50,000 to $200,000. Tustin—The hardware stock of Lynn Matteson is being closed out by the John L. Lynch Sales Co. Cascade—C. G. Watterson has sold his stock of general merchandise, store building and residence to Louis Shadi. Vernon—The eelevator of the Ver- non Milling Co. burned to the ground May 8&8, entailing an estimated loss of $25,000. Detroit—The 8015 Ferndale avenue, has changed its name to the Meyer Warren Avenue Meyer Jewelry Co., Jewelry Co. Grand Ledge—L. Levisohn has pur- chased the clothing stock and fixtures of Archie Stabler and will conduct a closing out sale on the premises. Escanaba—The National Biscuit Co. has opened a new branch, in the Na- tional Grocer Co. building, under the management of J. T. Schoonenburg. Milan — The McGregor Hardware Co., which purchased the stock of Ged- des & Norcross about six months ago, has re-sold it to the original owners. Kalamazoo—Neil Zoerhof and C. R. Van Kuiken, recently of Grand Rap- ids, have engaged in the manufacture of made-to-order upholstered furniture in the Henderson-Ames building. Detroit—The Roxie Cleaners & Dyers, 8900 Linwood avenue, has been incorporated with an authorized cap- ital stock of $18,000, $7,200 of which has been subscribed and paid in in cash. | Ishpeming—K. Rosberg & Co. will open a cash and carry grocery store in the Peterson building, Third street and Cleveland avenue, May 15. This will give the company a chain of four grocery stores. Alanson—John Casey, dealer in dry goods, groceries and meats, is remod- eling and enlarging his store building, laying new floors and re-arranging the departments, thereby adding consider- able floor space. Detroit—The American Herring & Pickles Supply Co., 5405 Hastings street, has been incorporated with an authorized capital stock of $2,000, $1,- 000 of which has been subscribed and paid in in cash. Big Rapids—George R. Wood, ex- perienced ice cream manufacturer of Port Huron, has purchased a substan- tial interest in the Liberty Ice Cream Co. and will devote his entire time to that organization. Battle Creek—Schroder Bros. vete- ran dry goods dealers, have sold their 5-year lease to the Schultze United 5-cent to a Dollar Store, Inc., of New York City, effective July 1, and will retire from trade. Hartford — The Hartford Milling Feed & Supply Co., has been incor- porated with an authorized capital stock of $15,000, all of which has been sub- scribed, $3,000 paid in in cash and $4,000 in property. Halfway—The Halfway Plumbing & Heating Supply Co., has been incor- porated with an authorized capital stock of $10,000, of which amount $5,- MICHIGAN TRADESMAN 000 has been subscribed and $2,633.19 paid in in property. Detroit—The Gorenfle Drug Stores, Inc., 409 Stroh building, has been in- corporated with an authorized capital stock of $16,000, $2,010 of which has been subscribed and paid in, $10 in cash and $2,000 in property. Jackson—Joseph I. Gumm has merg- ed his jewelry and optical business in- to a stock company under the style of Jos. Gumm, Inc., 165 East Michigan avenue, with an authorized capital stock of $34,000, $18,000 of which has been subscribed and paid in in cash. Sault Ste. Marie—Robert J. Wynn, dealer in automobiles, trucks, parts and supplies, has merged his business into a stock company under the style of Robert J. Wynn, Inc., with an au- thorized capital stock of 200 shares at $10 per share, $2,000 being subscribed and paid in in property. Alma—Cushing & Benedict, dealers in dry goods, shoes, crockery and ba- zaar goods, have dissolved partnership and divided the stock, William Cushing taking the dry goods and shoe stock which he will conduct under his own name and Chadwick Benedict taking the crockery and bazaar goods, which he will continue under his own name. Harbor Springs—A. G. Canada has sold his ice cream parlor, confection- ery and tobacco stock, pool and lunch room, corner of State and Bay streets, to his brother, C. R. Canada and Wallace Todd, who have formed a co- partnership and will continue the busi- ness at the same location. A. G. Cana- da has leased a store in the new Stein block and and will occupy it about June 15, with an ice cream parlor and confectionery stock. Manufacturing Matters. Bay City—-The American Marvelle Co., manufacturer, has increased its capital stock from $50,000 to $100,000. Detroit — The Wolverine Iron Works, 6782 Goldsmith avenue, has increased its capital stock from $60,- 090 to $120,000. Battle Creek—The Alsteel Manufac- turing Co., 15 Carlyle street, has in- creased its capital stock from $100,- 000 to $150,000. Bay City—-The Associated Knitting Mills Outlet Co., 304 Crapo building, has increased its capital stock from $150,000 to $550,000. Niles—The Dual Co., manufacturer of meat stools, has removed its plant to Sturgis and consolidated it with the plant of the Harter Rolled Metals Co., whcih manufactures metal tables, chairs and rolled metal goods. Detroit—The Wise Chrome Prod- ucts Co., 2480 Bellevue avenue, has been incorporated with an authorized capital stock of $100,000 common and $50,000 preferred, of which amount $82,500 has been subscribed and paid in in cash. Adrian — Watkins Food Products Co., with business offices in Detroit, at 5457 Grand River avenue, has been incorporated to manufacture and sell at wholesale, pickles, table condiments and other food products, with an au- thorized capital stock of $80,000 pre- ferred and 20,000 shares at $1 per share, of which amount $21,500 has been subscribed and paid in, $21,000 in cash and $500 in property. Lansing—Rush chair seats will be manufactured here for the Grand Ledge Rush Seat Co., it was announced this week by William G. Powell, industrial commissioner of the Lansing Chamber of Commerce, partly through whose ef- fort the new industry was obtained. Space has been rented in a building on Washtenaw street for the enterprise and it is estimated from seventy-five to 100 women will be employed. Bay City—The Wolverine Knitting Mills, manufacturer of knitted wool and rayon garments, now occupying a three-story brick building at Eleventh and Jackson streets, announced that due to increased business a lease has been taken on the large two-story brick block at Midland and Litchfield streets, known as the Farmers Auto & Ma- chinery Co. building. This new plant will be operated in addition to the present quarters. Adrian — Within the last month equipment has been installed and the manufacture of battery separators now is well underway at the plant of the Evans-Miller Co. The Evans-Miller Co. through its parent organization, the Evans Auto Loading Co., pur- chased the plant of the Bond Steel Post Co. in February and since that time has been remodeling the plant for the production of battery separators and Venetian blinds. ——_2 22> Do Retail Grocers Expect Too Much? The independent grocer makes a mistake if he expects that he can profitably hold trade without adopting the modern day merchandising tactics which are essential. He expects that a manufacturer or jobber who is helping him with effi- cient service of all kinds, including credit, selling help and advertising, will keep it up while he buys his mer- chandise from others. He is wrong, dangerously wrong. Everywhere I go I see, with my con- sumer’s viewpoint, spick and span chain stores, snapped up with fresh paint, clean as a whistle, with shelves arranged in orderly fashion, stock nicely faced, floor spotless, merchan- dise kept clean and appetizing in the most painstaking fashion. And TI see the stores of individual merchants, barring a few exceptions, with dirty floors, scattered paper and odds and ends of fruit, vegetables, wrappers lying around; old, out-of-date counters, showcases, display boxes and shelving, dirty corners, dirty windows. Antiquated store arrangement handed down from past generations. I see dimly lighted stores, due either to faulty illumination or to economical ideas on the part of the owner. con- trasting sadly with the brilliantly lighted, attractive stores of the chains. Did you ever think that people like to do business with a successful store, and a clean, brightly lighted store looks successful? The average individual store looks as if its owner was being hounded by his creditors. I see stores without price appeal, without a price tag in sight, as if the owner was ashamed of the prices he was asking, compared with the urgent May 9, 1928 price atmosphere and frankly appeal- ing price tags of the chains. I see protected brands, the salvation of the individual grocer, priced by him at exorbitant mark-ups that can not help but foster the belief in the minds of his customers that he is high priced. And I see the brands of the chains fairly priced—carrying a good full profit, as they must—but nevertheless fairly priced. I see the individual retailer every- where trying to sell the brands of cereals, coffee, canned goods, bottled goods, and what not, which the chains are featuring at prices that. are in- evitably priced 5 to 10 per cent higher than the chains advertise. i Everywhere I see the advertising of the chains, which feature special prices or loss-leaders, making the buying of food at their stores alluring to the housewife—and [ rarely see any coun- teracting advertising by the individual retailer. I see the individual retailer, instead of adopting a definite policy and stick- ing to it until proved wrong, trying first this scheme for a little while, then dropping it and going to another. When a retailer acts as if he didn’t know his own mind his customers lose confidence in him. The consumer sees what I see. Do you wonder that one out of every five housewives doesn’t trade steadily; at any one store, but shops around, giving the individual grocer her high cost, small profit service trade, and the chains her serve-yourself cash trade? It does no good to biame the house- wife. If she trades at a chain store it is because the chain store attracts her and your store doesn't. Is it her fault or your fault. Gentlemen, you know what you should do in your stores as well as anybody else. The remedies may seem redical— revolutionary. They may seem expen- sive. Perhaps they are. What of it? Doing business with outworn methods is the most expensive thing in industry. It isn’t necessary to pay anybody a big royalty for fixtures or for ideas. The brightest, cleanest store in the State can be created out of a paint pot. some pine lumber and some 200-watt light bulbs, at very small expense. Craig Davidson. —_+~-.__ M. C. Goossen, dealer in groceries, pastries and delicatessen goods at 119 E. Kalamazoo street, Lansing, renews his subscription to the Tradesman and writes: “The Tradesman is the paper that stands for the merchant's progress and protection, true merchandising, and honest profits; a fair deal to manufac- turer, wholesaler, retailer and consum- er; protecting one another for honest weights and measures throughout the trade.” —~+.—___ F, W. Atkins, Vice-President of the Bay City branch of the National Gro- cer Co. renews its subscription to the Tradesman and writes: “Your maga- zine is a splendid help to the mer- chants of Michigan and it is entitled to the support of each and every one of them.” ¥ . 4 + ¥ - ’ q ? - % a ] che « ! i - | » f | | HH -¥ ? | ¢ + 4 «+ aA. 4 a. j @ e . d } ~|- x a ' ae %)- - re | i do ° 7 ¢ 4 ae i . * ‘ 1 4 “us » < I 2 . May 9, 1928 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 6.75 and beet granulated at 6.55. Tea—A fairly good routine business is reported by local tea dealers, who say that buyers continue to buy in small quantities but are generally mak- ing a fair enquiry. The entire market is in a more healthy state from the seller’s point of view. The better tone can be attributed in/part to the strong- er London and other foreign auctions. The strengthening of these large tea centers has been reflected to some ex- tent in the local market. It is creat- ing a better interest among buyers and is causing dealers to be more inde- pendent. Some holders will still shade prices, but the market generally holds steady. Coffee—There was nothing in this week’s developments to indicate any important change in underlying con- ditions and the Brazilian markets con- tinued to show firmness with no evi- dences of any weakening in that quar- ter. Opinions relative to the future of the market appeared to be a good deal divided. It is admitted on both sides that future developments will depend on the ability of the Commit- tee for the Defense fo Coffee in Brazil to maintain its position. Some think that having been able to hold prices throughout the present season so far in the face of tremendous world’s sup- plies, including the big crops in Bra- zil, it should be able to carry it out to the end and into a new season, which promises a smaller yield. Others take the opposite view and declare that with stocks in the interior of Brazil still very large and a new crop almost ready to move it is at least an open question as to whether the limited marketing policy can be adhered to, especially as the requirements of consuming coun- tries during the summer months are always smaller. The consumption of coffee so far this season, however, has been very encouraging to the producer and while deliveries have run well ahead of last year there is nothing to indicate that there has been any great accumlation of supplies in the hands of the distributing trade as there have been sufficient uncertain factors in the market throughout the year to discour- age any great departure from the hand- to-mouth policy of buying which has now been in force for several seasons. Canned Fruits—Fruits are in strictly routine demand, with buyers supply- ing only their current needs. Through- out the list quotations are unchanged. Canned Vegetables — California as- paragus, stringless beans and peas re- ceived the most interest from the trade. Asparagus bookings at opening prices announced two weeks ago have been somewhat disappointing as the dis- tributors have shown little desire to take care of their fuure needs just now. Southern canners of string beans in the course of the week an- nounced their withdrawal from the market temporarily pending estimates of the damage done to the crop by unseasonable weather. Wisconsin pea growers have also been hit by the weather and the trade is watching de- velopments closely in the belief that a delay in planting may throw the can- ning season into hot weather and make some of the better grades scarce later on, Canned Fish—In the fish packs the weather also seems to be the dominant factor. On both the East and West coasts fishermen have been delayed in getting out to their work and those who have gone out have found their catches extremely light. Maine sar- dines are reported in larger demand than supply and the quotations on such goods as can be obtained are held firmly. Salmon is moving into con- sumption slowly although the dealers are cheered by the arrival of warm weather, which ordinarily increases the demand. Quotations continue below replacement costs. Dried Fruits—Our advise this week is to buy Oregon prunes at once. More accurate estimates of the damage done in Oregon seem to indicate that the injury to the blossoms is, if anything, greater than had been thought at first. One broker announces that the esti- mate he received from nine separate packers said that the crop will be from 10 to 35 per cent. of normal. New price lists being sent out this week are marking prices up to levels from %@l1c above their positions ten days ago, and some of the sellers are saying they expect to go up another cent be- fore the present week closes. Califor- nia prunes have not responded to the advance in the Oregon product, but the California statistical position is strong, and the market rules firm. Perhaps the two strongest other items are apri- cots and peaches. Apricots have been virtually cleaned out at first hands for some time, and desirable grades are hard to get on any terms, so that quo- tations are maintained firmly. Peaches are also said to be cleaned out of first hands, a fact which lends strength to the market, but the supply is large enough to keep prices from going up as yet. Raisins have been in a little more demand because of the increase last week by Sun-Maid, and the prices are firm. Currants are in fair demand and the market is firm, as_ surplus stocks are light. Salt Fish—This is the off-season for salt fish, so that there is little move- ment of goods into distribution, the demand being restricted to moderate- sized parcels required by all branches of the trade to meet current needs. Fresh mackerel has begun to come into the market, but the price is much too high as yet to interest the salt fish packers who do not expect to begin accumulating supplies until June or possibly July. Nuts—In accordance with the sea- son, trading in both nut meats and nuts in the shell is extremely quiet. There is some day-to-day demand to be met by the distributors, of course, and this brings them in for replace- ment goods; but there is no apparent desire to build up the stocks on the shelves at this time of year. Prices are somewhat irregular, but there is little change from week to week. Such trade news as was to be had this week, with the exception of an increase in prices announced by the California Al- mond Growers, came from overseas. More reliable estimates received dur- ing the week said that the damage occasioned by unseasonable weather to the Sicily and Bari almond crops was larger than had been announced previ- ously and that both will be from 25 to 50 per cent. short. The primary markets have marked up prices on last year’s crop 24%4@3ec per pound, while quotations for new crop shipments in September and October are even high- er. No price changes have been made here as vet, but stocks in hand are light and continued firmness overseas will be sure to have some effect be- fore very long. Bordeaux shippers have denied previously circulated re- ports that large stocks of walnuts are being held in that country. goods are being held by the farmers, Some who are unwilling to sell at present low figures, but the total is said to be small. . Filberts are a little weaker overseas in spite of an extremely short crop, as world demands has proved sluggish. Syrup and Molasses—The market for sugar syrup continues steady, with a good demand. Production is only moderate. Compound syrup has ad- vneed again during the week and this has for the present put a crimp in the demand. Molasses is steady, without change in price. Beans and Peas—The demand for dried beans during the week has been poor, but prices have been about steady during the past week. This includes California limas, marrows, pea beans and red kidneys. steady to firm, with a light demand. Cheese — Cheese has had another steady week, with offerings compara- tively light and only a fair demand. Blackeye peas are ———— Review of the Produce Market. Apples — Baldwins, $2.25@2.50; Northern Spys, $2.50@3; Western Jon- athans, $3 per box; Rome Beauty, $3.50 per box. Asparagus—35e per bunch for Geor- gia; Illinois, $3 per crate of 2 doz. Bagas—Canadian, $2.40 per 100 Ib. sack, Bananas—5'4@o6c per Ib. Butter—There has been no change in price during the past week, but the market is strong and a higher range of values may occur before the end of the week. Jobbers hold fresh packed at 42c and prints at 44c. 24c for No. 1 packing stock and 12c for No. 2. Cabbage—New from Texas has de clined to $6 per crate. Carrots—$1.25 per bu. for old; new from Texas, $2.50 per bu. Cauliflower — New from Florida, $3.50 per doz. Celery—75@$1 per bunch according to size; Florida, $6 per crate. Celery Cabbage—$1.75 per doz. Cocoanuts—$1 doz. or $7.50 a bag. Cucumbers—Indiana hot house, $2.25 They pay per crate. Dried Beans—Michigan jobbers are quoting as follows: © Fe Rex Beans 22250 $9.75 Light: Red Kidney ~~.-.-------- 9.65 Dark Red Kidney —_~-.--------- 9.75 Eggs—There has been a good de- mand for fine fresh eggs during the entire week, with slight fractional ad- vances about a week ago. Altogether the market for fine fresh eggs rules 4c higher than last week. Receipts are not abundant and the demand being excellent, the situation is cleaning up every day. Local handlers pay 28e for strictly fresh. Grape Fruit Florida commands $56.50 per crate. Green Onions—Chalotts, 65c per doz. lemons—The upward movement has started. Prices have advanced $1 per box during the past week. Quotations are now as follows: 360 Sunmist. $8.00 S60 Red Hall SO 300 Red Bale 6 7.50 Lettuce following basis: —. In good demand on the Arizona Iceberg, 4s, per crate ~-$4.00 Arizona Iceberg, 6s, per crate -~ 3.50 Hothouse leaf, per Ib. 16c New Potatoes—$3 per bu. for Florida Onions—Texas Bermudas, $3 per bu. crate for white and $2.75 for yel- low. : Oranges—Fancy Sunkist California Navels are now on the following basis: 100 2 $6.25 6 oe 0 Pe 1760220 es 200 CU A160 8.00 Boe Ce _ 8.00 OB 7.25 Red Ball 50c cheaper. Valencias are selling 50c below the price of Navels. Peppers—Green, 65c per doz. Pieplant—Illinois outdoor commands $3.50 per 40 Ib. box. grown Potatoes—The market is steady on the basis of $1 per 100 Ibs., generally over the State. Poultry—Wilson & Company pay as follows: Heavy fowls = 9992050 24c bieht fowls 20c Heavy Broilers =. 26c Lieht WE. Brotless = 18c Radishes—65c per doz. bunches for home grown hot house. Strawberries—$4 for 24 pint crate from Louisiana, $6 for 24 qt. crate $2.50 per hamper for kiln dried stock from Tennessee. Sweet Potatoes Tomatoes—$3.50 for 10 Ib. basket of hot house; $1.40 for 6 Ib. basket from Calif. Veal Calves — Wilson & Company pay as follows: Baney 220 1/e God ek 1e Medium: 2-000 ec 205 ee So 10¢ —_—_2 2-2. Gabby Gleanings From Grand Rapids. _ Grand Rapids, May 8—William Muller has retired from the position of President and General Manager of the Muller Bakeries, Inc. He is succeeded by David B. Chindblom, who has been Vice-President for the past year or so. John L. Lynch has returned from Toledo where he devoted four weeks to closing out the large dry goods stock of Milner & Co. for the Toledo Trust Co. The sales the first day ag- gregated $65,000. The total receipts were a little short of $500,000. Mr. Lynch secured 83 per cent. of the in- ventory value of the stock. The best offer the custodian received for sale in bulk was 52 per cent. 6 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. The United States is full of schem- ers traveling about working a scheme which has been phenomenally success- ful considering that in many cases it is pure fraud. The scheme is like this: the salesman of some “manufacturer” will call on a merchant, usually a re- tailer, and offer to appotnt him “agent” for a line of merchandise different from his regular line. The argument for side lines is used for all it is worth, and the statement is made that the merchant isn’t asked to buy anything —he is merely asked to give up a little space in his store to display the new line. If they sell, all well and good. If they don’t they can be returned. In- variably the merchant is asked to sign a contract, which he almost never reads and also a series of notes which, it is also explained, are given merely as security for the return of the merchandise. Sometimes this merchandise is jewel- ry, sometimes talking machines or radios, sometimes perfumery and toilet soaps, and so on. The scheme seems to work no matter what the goods are. always, the Usually, though not “manufacturer” at once transfers the notes to a third party and the latter can collect them and usually does col- lect them regardless of the agreement and understanding between the orig- inal parties. Even where the notes are not transferred to a third party, the “manufacturer” often is able to collect them, as witness a case just decided. In this case the merchandise was talk- ing machines, and the agent went toa Pittsburgh baker and succeeded in ap- pointing him “agent.” The usual con- tract was signed—the baker didn’t read it—and a part of the contract consisted of four notes of $45 each. The contract was one for the sale of certain talking machines, and provided that the notes were given in payment for them. The baker, however, told a very different story. He said he told the salesman he didn’t want to sign any notes, and the salesman said that was all right— they were only given as security for the return of the merchandise if un- sold. And the baker produced a wit- ness who had heard that, or most of it, although his testimony wasn’t as clear as it might be. The arose because the baker wanted to go out of business and asked to send the machines back. The manufacturer confronted him with the contract and notes he had signed and sued on them when the baker re- fused to pay. question Here, in spite of the fact that the notes were still in the hands of the original holder, thereby allowing the baker to make his full defense, the manufacturer got a verdict in full. The court said here on one side are four written contracts to pay money. On the other side is some indefinite verbal testimony to the effect that the notes aren't contracts to pay money, but merely given as security. It is. ele- mentary that a written contract can- not be altered by verbal testimony, therefore the notes must stand. I quote from the decision: MICHIGAN TRADESMAN Written evidence of indebtedness or of other contract obligations would be little more than scraps of paper if their prima facie integrity is to be overcome by evidence whose weight only exists in inferences or implications. In our judgment, the evidence of the defend- ant (baker) is not corroborated by relevant evidence or circumstances and the allegation of a contemporaneous parole agreement modifying the writ- ten contracts is not supported by an adequate weight of evidence. The plaintiff was entitled therefore to an affirmation of the point set forth in the first assignment of error in effect re- questing binding instructions for the plaintiff. The judgment is reversed and it is now entered in favor of the plaintiff. For a long time I have not seen a case in which one of those schemers continue to hold notes. In order to get the benefit of the third party rule they practically always transfer them to some third party. And they almost always get a verdict. But here is a case in which the holder continued to hold the notes and still got his money because the notes and the contract to pay were definite and in writing while the evidence as to not paying was verbal. Would the baker have caught all this if he had read the contract? If he had normal intelligence he would of - course. The moral is outlined against the sky in gold letters a mile high. Detroit business men are being solicited to take advertising space at $500 a page in the “Book of the Na- tional Republican Convention.” They are told that funds thus contributed will go to pay the expenses in Kansas City in the entertainment of the dele- gates to that convention. When the convention was awarded to Kansas City by the Republican Na- tional Committee, it was declared that Kansas City offered more money for the convention than any other city, and that it was prepared to take care of all expenses incidental to the convention. Had Detroit been awarded the conven- tion, it is declared, no corporation or individual would have been solicited for funds beyond the original sub- scriptions. The solicitors for the “Book of the National Republican Convention,” re- ceive 20 per cent. of the gross “adver- tising’’ revenues. It is printed on con- tract by a New York advertising man. It is understood that the firm that handled a similar book for the Cleve- land convention took a profit of $40,- 000. The only information contained in the book will be a list of delegates and alternates, which could be printed and given to every person at the conven- tion at an estimated cost of $500. The book is a “one time” publica- tion. A considerable part of the general public, reading about sheik bandits and boys of school age who have been in- volved in crimes, has gained the im- pression that prisons are filled with young men between the ages of 18 and 24. This popular impression resulted in records of the Michigan prisons being searched by the Michigan State Police bureau of criminal identification and the office of the state commissioner of paroles and pardons with a view of ascertaining just how correct such an impression might be. A report recently prepared shows the average age of the 3,804 committed to Michigan prisons during 1927 was 30 years. While no figures are available, it appears that the crime wave is on a downward course in Michigan at the present time. If that is the case it can be attribut- ed to two things—the serving of the minimum sentence before a prisoner can be paroled and the harshness of the new criminal dealing with habitual offenders. code When crime fails to be gainful oc- cupation, when criminals learn that a prison sentence means they are going to remain behind the bars until the end of their minimum longer, term, and May 9, 1928 they are either going to reform of their own volition or are going to other parts of the country where the laws are less severe. One thing is certain —there is no cry of easy pardons in Michigan at the present time. True, prison population is gaining, but it is easier and better to provide accom- modations for the added ones than to turn hardened criminals back into society. A postoffice and store robbery at Ensign is believed to have been clear- ed up by the arrest of David McLeod and Frank Lamb by state police in the Upper Peninsula of Michigan. Mc- Leod named Lamb as his accomplice in the job and within a few hours Lamb was picked up at his home in St. Ignace by Sergeant Keune of the state police. The arrest came as a result of the VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruits and Vegetables Now Offering: Cranberries, Bagas, Sweet Potatoes, “VinkeBrand” Mich. Onions, Oranges, Bananas, etc. Flavoring Extracts SEELEY MANUFACTURING CO. Seely Flavoring Extracts 1862 -- 1928 A standard of quality for over 60 years Toilet Goods 1900 East Jefferson, Detroit basis for investment. are guaranteed, principal over $15,000,000. Investment Insurance You believe in Life and Fire Insurance. diversify your investments with a few insured bonds? A Diversified List of Small FIRST MORTGAGES on homes and small business buildings, supported by a guarantee of interest and principal, constitutes a sound THE UNION MORTGAGE COMPANY BONDS politan Casualty Insurance Company, whose assets are 10-11-12 Year Maturities. HOWE SNOW & CO. Incorporated GRAND RAPIDS NEW YORK CHICAGO DETROIT SAN FRANCISCO MINNEAPOLIS PHILADELPHIA Why not xd interest, by the Metro- To Yield 6% , v i \ - j & ; i a. 2 -a 7 ‘ } + 7 ! “ i } | a a | sd | * < «aia e a - «4 j or < ee ¢ . € + ea" - ‘ / } ‘ ~ | a? < « - } u Ay v wae way * \ . + # S « e May 9, 1928 MICHIGAN TRADESMAN a Newberry post of the state police be- ing asked to be on the lookout for Lamb, who is said to have a long police record and is at present under probation, following his conviction last year on a forgery charge in Mackinaw county circuit court. In 1926, Lamb was arrested on a charge of robbing a Mackinaw county man after he had beaten him to in- sensibility and set fire to the house. The jury disagreed in this case and Lamb was released. In the Ensign robbery, a amount of currency was taken from the postoffice and several items of wearing apparel from the Magnusson store. McLeod was arrested several months ago on a charge of robbing the Henry Doloria warehouse at Garden, and while in jail confessed being im- plicated in the Ensign robbery with Lamb. McLeod is awaiting trial in the cir- cuit court on the two charges. small During the past month Sergt. Keune also made another arrest of a notori- ously bad man of the Northern coun- ty when he took Ernest Dennis in con- nection with the Ensign postoffice job. Dennis’ has been arrested by St. Ig- nace and Mackinaw county officers on several occasions for breaches of the law and once for attempted murder. Dennis was implicated in the post- office job by statements made by the others held in connection with the job. Dennis was taken before the United States circuit court commissioner for examination. Some months ago we published the history of a transaction between a Vir- ginia subscriber and J. W. Pearson & Co., of Boston, which appears to be a member of the notorious “Boston Curb.” The Department of Public Utilities of the Commonwealth of Massachusetts, has become interested in the operations of this concern. The difficulties of curbing the operations of this class of brokers is apparent from the following statement issued by the department: We have been unable to get evidence sufficient against Pearson & Co. to take action, but we had succeeded in making a fraud order against three of the securities that they were selling, in which we had received complaints relative to their methods and_ the securities sold. The methods used by Pearson & Co. are sending out tipster sheets, for which the broker received pay, advis- ing the purchase of certain securities in which the broker had an interest or an option to purchase said securities, the long distance telephone conversa- tions by the broker or his agents with customers, in which the customers complained of misleading or false statements, the confirmations received by the customers which confirmed larger orders than were agreed to over the telephone, etc. From our investigation of the com- plaints, all of which were from persons outside of this Commonwealth and from distant states beyond the juris- diction of a summons issued from this State, the securities sold by this brok- er by the so-called “strong arm” meth- ods were (1) Summit Oil & Refining Corporation, (2) Gibson Oil Corpora- tion, (3) Intermountain Water & Power Company, that Pearson & Co. had an option to purchase stock of the three securities, that from my investi- gation of the securities of the Summit Oil and Gibson Oil and the failure of these securities to furnish material re- quired information within a stated time the commission has made a finding of fraud against two of the securities, which effectually stopped further sales by Pearson & Co. Relative to the Intermountain Water & Power Co. this being a public utility, it was exempt by the Stock Sales Act, and was a more difficult matter to contend with. —_»<+- Membership in Organizations Cannot Fulfill All Obligations. In looking for a copy of the Trades- man containing Mr. Charles W. Gar- field’s portrait, I picked up the issue of Aug. 23, 1923, and on page 110 ]j found Mr. Garfield’s article entitled: “The Uplift of the World; It Must Come Through Individual Effort.” When we hear so much about group activity—about drives and campaigns and aims of this or that organization and are so often told that it is our duty to ally ourselves with one or many of such and so fulfill our obliga- tions to society, it is a real encourage- ment to be told by Mr. Garfield that the greatest good can be accomplished As we understand by individual effort. it, individual effort cannot be eliminat- ed, even in the work of organizations. It is the personal touch, the influence exerted by the individual upon one or] many with whom he comes in contact. And so the organization must oper- ate only as a director, a guide, a plan- ner, a co-ordinator. But all too often we see group activity unwisely direct- ed, accomplishing little or no good, while absorbing all the energies of a goodly number of persons. Time, ef- fort and expense seem mostly devotee! to maintaining the organization, and the result is much like running an empty machine at an exposition. If we work in any line of humani- tarian effort only because we are press- ed into it and are in fact only a cog in a wheel, then, perhaps, group activity is best for us. But if we see things which ought to be done and are eager to do what we can, it were best to study the situation carefully and de- cide where and how we can do most. Can we fulfill our obligations to those we associate with in work or business through any organization? That. is first. Will an organization train or guide or instruct us how to fulfill our personal obligations or will it divert our interest and energy away from these duties? If the latter, choose your own way. If you believe that you can do most as a member of an organization, well and good; but let no one persuade you to join many such; for dividing one’s energies may result in failure. E. E. Whitney. -——_>+~+____ Novelty Underwear Sought. In summer underwear lines popular- price merchandise is selling best in novelty items. Staples are moving slowly. Black undergarments usually selling best in the better grades, are now selling well in the cheaper lines on the Coast and in Fifth Avenue stores. Coolie coats and novelty pa- jamas for either beach or home use are wanted in ‘flapper’ styles to retail from $5 to $8. Bridal sets are asked for in satin, flat crepe and georgette in| medium and higher price merchandise. Our moderate fee . . . which is reg- ulated by law... is extremely cheap insurance against loss and mismanage- ment of your Estate. THE Micuiean [RUST COMPANY GRAND RAPIDS F aster Turnover on Fruits and Vegetables ROCERS who know the value of ef- fective merchandising, are every- where arranging attractive displays of Best Foods Salad Dressings in com- bination with fruits and vegetables. They remind the housewife of the many salads her home folks enjoy. Being reminded, she buys and speeds up the turnover of perishable green groceries. In Best Foods Salad Dressings, she is getting a pure product made under the most sanitary conditions. The Best Foods Inc. New York Chicago San Francisco MICHIGAN TRADESMAN May 9, 1928 SILLIEST KIND OF SLUSH. The Tradesman hopes every reader will peruse with care and thoroughness the article entitled Worse Than Wasted, published elsewhere in this week's paper. It is valuable as show- ing what artful dodgers the organized wholesale grocers of the United States can be when they undertake to “assist” the retail merchant in a matter where he does not require assistance. What the retailer wants at this time is that the present discrimination be- tween the prices paid by the independ- ent merchant and the chain store be abolished; that the two classes of mer- chants be placed on the same basis. Even under this condition the chain store will be able to sell staples on slightly lower margins, because the regular merchant usually delivers pur- chases made at his store and some- times gives credit, and chain stores do neither. People who want service are usually willing to pay for it. If both wholesalers and retailers will agree not to handle any brands sold to the chains at a less price than to the independents, they can bring the greedy and dishonest manufacturers who are guilty of this disreputable practice to time inside of thirty days. What the retailer asks of the jobber is prices—not so-called secrets which are not secrets at all, but the silliest kind of slush. The retailers ask for bread and the jobbers hand them a stone. SHARP DROP IN SILK. Despite the fact that wholesalers and apparel manufacturers have been more or less marking time upon trade re- sults, there was quite a fair amount of activity in textile markets during the week. The rise in cotton early in the week firmed up cotton goods and led to some active trading. Later on, how- ever, the decline caused a reaction in demand. The buying that was done seemed to be more confident. When the figures on raw silk con- sumption last month were issued they caused some surprise. The total of 41,258 bales was the lowest since last July, 11,000 bales under the March de- liveries and some 6,000 bales below the consumption in April, 1927. Ap- parently, the manufacturers grew more cautious and also, no doubt, were unwilling to follow the advance in the raw material. Further increases were named on clothing fabrics during the week. Fall lines of fine dress goods and coatings were opened and the response was pronounced good. The wool market has found only a moderate demand and the trade awaits the prices to be set at the London sales this week. IS THE WHALE DOOMED? Two generations ago, when the Yan- kee and Portuguese sailors of New Bedford were being celebrated in song and story for their whaling exploits and “Moby Dick” was a best seller, there was deep concern lest the whale might become extinct. Much specula- tion would was indulged in as to what the women would substitute for the whalebone used in their stays and householders for the sperm oil needed for their lamps. But the stays didn’t stay and kerosene triumphed over sperm oil. In consequence the wharv- es of New Bedford became deserted and the fate of the whale became an academic question. With the advance of science, how- ever, came not only new uses for whale oil but also greatly increased means for killing these monsters of the deep. The whaleboat of the fear- less Yankee with his harpoon gave way to the power boat of the modern Viking (for most of he whaling of the world is now done by Norwegians) and his bomb-gun, until to-day there are said to be five times as many whales captured and turned into oil as there were in the middle of the last century. The use of steamers in place of the old square-riggers has greatly extended the field of operations and the whale is again threatened with extinction. The American Society of Mammalog- ists has interested itself in the matter, recommending the setting up of a commission to control and conserve the industry. The whale will hardly rejoice at the way in which history is repeating itself in this instance. SPREAD IN ACTIVITY. Early in the year, as the so-called key industries expanded operations af- ter the reaction last fall, it was hoped and also predicted that activity would spread to other lines of industry that had become rather dormant. The rec- ord, however, has continued to em- phasize spottiness as the main feature of the situation. The spread of ac- tivity has been slower than anticipated. In the latest carloading figures, how- ever, there is finally evidence of some pick-up. The total has drawn much closer to a year ago, and in the im- portant groups of merchandise and miscellaneous freight the volume has passed the figures of 1927. It is not at all certain that the general busi- ness movement will smooth out in the near future, but, at any rate, there seems reason to believe that industrial activity has become somewhat better distributed. The key lines continue to keep very busy. Building during April may have set a record and the high rate of auto- mobile production was sustained. Price weakness is a little more pronounced in the steel market, but it remains to be seen if this reflects an important let-down in the consuming industries. Despite the spottiness that has pre- vailed in business, the failure report for April did not make an unsatisfac- tory showing. In number, one agency reported a drop of 7.6 per cent. under April, 1927, and liabilities were re- duced 34 per cent. There was, how- ever, a rather sharp rise last week. MEETING AN EMERGENCY. An interesting glimpse of what hap- pens when a philanthropic organization is suddenly called upon to assist whole communities which have suffered from some extraordinary calamity is given in the latest report of the Rockefeller Foundation. Faced with the threat of disease which menaced the 700,000 persons who had been driven from their homes by the Mississippi flood last summer, the foundation soon discovered that money alone was insufficient to pro- vide for the requirement of the situa- tion. “The pressing need was for phy- sicians who could act as health officers, for nurses who understood public health work, for sanitary inspectors familiar with their special duties.” And so there was the striking de- velopment of a field training station in which the foundation, co-operating with the Mississippi State Department of Health gave a short, intensive train- ing to volunteers who proceeded to make the multitude of local health or- ganizations which sprang up in the flooded district much more effective than they could have been by any other process. Not the least important part of the preparation for an emergency is prep- aration for the creation of emergency methods. FACTS AND FIGURES? Backward trade this season has pre- sented its usual problem of how stocks mav be cleared most effectively. And it has also brought the usual complaint that retail merchandise managers ex- ercise too rigid a control in the matter of appropriations. Thus, while money is tied up in stocks there are no funds with which to purchase new goods which may serve to stimulate cus- tomer interest one way or another. Buyers point out that when it comes time to clear stocks there should be an additional appropriation with which to pick up additional merchandise at lower prices so that by cost averaging the store is able to fix attractive sale prices or else to add new styles which also serve to encourage purchasing. No doubt there have been many cases where an additional expenditure was justified for the purposes men- tioned, but a central control of some kind is also necessary. However, the unwise course, as well-grounded mer- chandisers see it, lies in letting figures tell the whole story. Very often a dif- ferent story is told by actual merchan- dise conditions. In short, the statistical control should not be so tight that it ignores real merchandising circumstances and the highly probable advantages which may come from making exceptions to the fast rule from time to time. ANOTHER BILLION OFF. Announcement by the Treasury De- partment that another billion dollars will have been lopped off the public debt by the end of the present fiscal year on June 30 adds one more chap- ter to the most remarkable story in the history of public finance. The Na- tional debt of the United States reach- ed a peak of $26,000,000,000 in 1919, Nine years later it will have been re- duced below $17,500,000,000. Such is the record. It may also be the last chapter for some time to come in this amazing in- terlude. For the largest proportion of this retirement has been through the annual Treasury surpluses, and the zeal of the surplus spenders in Wash- ington has caused most observers to conclude that the period of huge ex- cesses of revenues over expenditures is about over. This source has ac- counted for almost 40 per cent. of the debt reduction. But even so, depending only on the sinking fund and foreign payments, the entire war debt of the United States is scheduled to be wiped out by 1947. No other major nation can come within speaking distance of such an expectation. Winston Churchill, the British Chancellor of the Exchequer, announced the other day that he had a plan for liquidating the British debt within fifty years. The United States is fortunate in resources and in finan- cial vision, both of which are contribut- ing to its unparalleled achievement. THE DRY GOODS TRADE. More favorable weather brought a quick response in retail trade toward the end of the week. Clearance sales are under way to a good start, and the retailers expect to make up for some of the ground they have lost in recent weeks. Considerable interest is reported in new offerings for summer and stocks have been “sweetened” with these numbers in order to obtain a quicker clearance. As was suspected, April does not furnish very satisfactory reports on trade volume. There were, of course, several special circumstances that held down the showing. For one thing, Easter came earlier and some of the holiday shopping was done in March. Then there was one less business day last month and also a Saturday less than in the same month last year. Is there anything which cannot in some way be coupled with the name of Lindbergh? What is the connection, for instance, between the flight to Paris and the movement for prevent- ing blindness? The answer is simple: “The achievements of Colonel Lind- bergh would never have been possible if he did not have excellent eyesight.” From which it follows that parents should provide proper light for their children, teach them to be careful and obtain medical treatment at the first sign of eye trouble. This would be true even if Lindbergh had not emerg- ed from obscurity, but it becomes dou- bly or trebly impressive when enforced by his triumph. In using Lindbergh’s feat to emphasize its humanitarian work, the National Society for the Prevention of Blindness shows that it has a good eye for publicity. The almost unfailingly degrading political influence of Mayor Thompson is again shown by his choice of a Ne- gro as candidate to succeed the late Congressman Madden. He has not chosen any of the Negro leaders who have made real contributions to the position of their race in Chicago. Nor has he thrown his strength to any of the younger/colored men who showed themselves in the recent primaries. He has simply handed the organization’s indorsement to Oscar de Priest, the alderman during whose terms the al- liance between crime and wide open “black-and-tanism” has been strongest in the district. It is too bad that the Negroes will have to see themselves disgraced by such a representative in Congress. > > a ee A , np é , May 9, 1928 MICHIGAN TRADESMAN 9 THE ROAD TO SUCCESS. Graphic Description of Some of the Essentials. In my twenty-five years’ experience in the retail grocery and meat business, I have seen many changes in the line of merchants in our State and, as I have served in the capacity of Presi- dent of our State Association and been over the State in that capacity a great deal, as well as numerous trips each year, I have made some study of the types of merchants who succeed and, perhaps, can give you some idea why they have stayed and been listed in the columns of successful merchants. As you understand, the retail grocery business is, and always has been, a hazardous occupation. Its list of fail- ures or those who make no financial headway in the business and ultimately quit exceed ninety per cent. of the number who engage in it. The aver- age bank looks upon the papers of the average retail groceryman and meat dealer as the poorest papers offered for credit. The average retail dealer is in debt to either the wholesaler or to John A. Lake. private parties or both, even after long years of business experience. Those who enjoy the distinction of being suc- cessful are so limited in numbers that we may well consider the reasons for this success, and it is those subjects that I intend to discuss with you as I see them. The grocery and meat business dif- fers from no other business in many respects. If it is successful it must be built around the man who conducts the business. Other things may con- tribute to this success, but the most important by far is the ability, the vision, the training, the purpose and the love of the business that a man is engaged in. If a man has not those abilities he stands little chance of suc- cess, perhaps much less in the grocery business than in most others. The man who is engaged in any business and does not see something of value in it to his community, his fel- lowmen and himself, reminds me very much of the fellow who strayed into an art gallery when a great picture was being shown and carelessly re- marked he “could see nothing in that picture.” A little hunch back looked up at him astonished and said, “But don’t you wish you could, Mr.?” That is exactly as I feel toward men who cannot see beauty and value in their occupation. Perhaps after the man, comes loca- tion, store building, etc. A good loca- tion where the majjority of the buying public passes and a neat modern store with an attractive front, well arranged so as to command attention and per- mit rapidity for efficiency in business ‘with the least effort, have a tremend- ous advantage over a location and building not so favorably located. Yet this handicap has been met, and met successfully by thousands of business men who succeed by sterling business qualities and hustle, combined with service and agreeability to the trading public. And perhaps this handicap been an impetus to such busi- ness man’s success. A successful busi- ness merchant in one city or one loca- tion should not be too rapid in chang- ing to another, for, perhaps, the qual- ities that made him a success in that particular locality or city might not succeed in a The selection of goods is very im- portant. Every merchant should strive to select only those of value for his customers. A transaction in business, whereby both parties to the transac- tion are not benefited, is never suc- cessful. In our selection of goods I wish to say here that I am a strong believer in the rule of manufacturer, wholesaler and retailer to the consum- ing public and believe it to be the best has new location. that time has yet devised, as well as the most economical. They have all been asleep and conducted their busi- ness for to-day only, forgetting that to-morrow had to be reckoned with. Perhaps the opportunities offered by such shortsightedness have made the inroad of the chain store that so threatens the general prosperity of our small community possible. But I be- lieve those four divisions of distribu- tion are here to stay and, whatever the fears of the past might have been, they will awaken to the opportunities as presented in years to come and sur- vive the trying ordeal through which they now seem to be passing. The average person on entering the store to buy naturally turns to the right. Therefore, the right hand side of the store is at least twice as valuable sales space as the left. Goods should be so arranged that customers can approach them easily and make their selections, either with or without the aid of the clerk, and with the least possible overhead to the business in- stitution. Goods should be arranged as temptingly as possible, so that they may show to the best possible advan- and marked with a cost mark and a selling price, the latter in plain figures so as to inspire confidence in your force of help and the buying public alike. Profit on your goods is absolutely necessary. No institution can run without a profit. It has neither the respect of your community, your help or the institutions with whom transact your business. tage, you Whatever the profits of that business are is influ- enced by the community in which we do business or by our turnover, but we should aim to turn our stock as many times as we can without starving our business. The competition of to-day is the subject of most merchant’s complaints and perhaps it is harder than at any time in the history of our country. This is caused by the rapid changes which are taking place in our service during the last quarter of a century. The means of transportation—the au- tomobile—and the tendency of people to market has made this competition very marked. The successful mer- chant runs his own business, buys his own goods, arranges his own stock and sells them on their own merits. He pays little attention to competition. Good competition keeps him awake and alert and makes a better merchant out of him. The man who attempts to sell goods at cost or belaw soon pays the penalty for his foolishness and passes into the column of the ninety odd per cent. who are reckoned with The chain store might be mentioned here as an extremely hard competition to meet, and I wish to criticize our folly in helping manufacturers who are making prices as failures. many to the chains which are so far below those made to the general trade that competition is impossible. We, as merchants, should never push the goods of such manufacturers. I wish offer some criticism of our jobbers who to me seem to have been asleep, even more than the retailer himself, in not awakening to the danger of this earlier and demanding fair treatment from manufacturers. The community would benefit by this also. Goods couldl be sold to the re- tailer on a basis where he could be more able to meet this competition. Both the retailers and the jobbers and the community, from which profits are drawn, have too much at stake to trifle longer and should de- mand an equal chance of any manu- facturer who attempts to do business through any unfair system of mer- chandising. Some laws could well be put into effect on the subjejct. The kind of clerks we have is im- portant. The public likes to trade with a good, clean, honest, manly, young man or woman. People will go out of their way to do so. We should em- ploy no persons about our store who are not gentlemen and ladies on every occasion, and after employing such, we should remember that those peo- ple are entrusted to our care. Let us teach them honesty, faithfulness and service to ourselves and our commun- ity, and help to build men and women from them of whom our community may be proud. Let us remember that we are training the future men of our country and our aim in this respect cannot be too high. We have no right to ask them to do a thing which will not stand the light of day, and we should help them all we can to be honest and truthful, both to us and to our customers. The man who trains his clerks otherwise reminds me of the fellow who had imbibed too freely and went down to the pasture to feed his sheep one winter morning. As he crossed a field and climbed a fence he happened to look kback at the crooked track that he had made in crossing the field and was amused also to these business thereby. In a moment his son climbed the fence and started after him, and step by step he was following that crooked path made by his father. Then the father realized the kind of path he was setting in life for his son and re- solved never again to make a path that was to be followed by someone else in life that was not a path straight to the goal. Trade papers are an absolute neces- sity in business. These should be studied carefully, the remarks by the citizens and the articles from our best editors and business men are worthy of thought and consideration. The re- tail merchants of Michigan are par- ticularly fortunate in this respect for no trade paper equals in value the Michigan Tradesman which has not only pointed the way but has helped to fight our battles for us. Advertising is a necessity. To do otherwise in this day of competition is suicide. A man may exist for a time, but his business cannot continue to grow unless the competition of to-day is met through sane advertising. Credit is a necessity, not only for the merchant, but from the mérchant. Most of the world’s business to-day is done on credit. Yet that credit should not be abused. We should meet our bills promptly and pay our wholesaler. There is no just reason why he should carry us beyond the time limit of our bills. If you haven’t got the money, go to the banks and borrow it. Their business is to loan money. And if you can’t borrow it, the quicker you realize that you are a failure as a merchant and get out of business the better it will be for you as a man and the com- munity in which You credit on the same businesslike basis to your customers. vou transact your business. should extend Cleanliness is a necessity in a suc- It is part of our order of cessful store to-day. daily life. The and extravagance Merchandise old failure has gone forever. must be clean and neat and tasty or the people are not tempt- ed to-day. See to it that every corner of your institution is kept as spotless- ly clean as possible. Your telephone is important. A large percentage of your business is taken over the tele- phone to-day and the public likes to deal with a person of pleasant person- ality, who knows stock and is obliging degree of sales- manship, as well as ability to take or- ders. When conversing with tomers, select some one clerk to take most of your phone orders when pos- sible, and see that she is pleasant and efficient. The merchant of to-day who does business for profits and exercises some cus- alone is a A man may make money and yet not be successful. The merchant who is successful does something back for the community in which he lives. He has an influence that is equaled by no other class of citizens. He should maintain a home that is neat and well kept and see to it that his family is among the most respected in his com- munity. He should support his schools and churches, his local organizations, and become a leader in theiri welfare, for without these, institutions your community can no longer thrive. He owes a duty to his city, his state, and failure. > 2 i = ' i 10 his life, that can only be paid in ser- vice as a citizen. The merchants of Michigan can well be proud. A year ago now I saw in the Na- tional Museum at Washington an oak tree, eighteen inches in diameter which was cut in two by the musket balls which struck it. It would seem that no human being could pass through such a fire, yet the boys from Michi- gan went through. The same story can be written on the battlefields of Gettysburg, Shiloh, and in thousands of other places in our late war, and yet, we merchants in days of peace, flinch from the light tasks of doing our duty in every day life. A story comes to me from the Russian lore of a princess who had had every wish in life grati- fied and, when she died and went to the beyond she complained bitterly at the allotment given her, as she had never done anything wrong on earth and she was entitled to better treat- ment. She was told to await the re- sult of an inquest in her case. She was asked to name one good thing she had done while on earth and finally, she remembered giving a poor beggar a carrot at her gate one day. Finally, over the top of the bias in which she was passing her time, came a string and on the end of it a carrot. She was told to take hold of it and hang on. She did so, they pulled on the string and the string held and she held as they pulled. But when near the top she happened to glance down at her skirts and all the people of Hades were hanging to her garments. She commenced to kick them off, and when the last fell from her clothing the string broke and she dropped back into the fiery furnace. We are, in a sense, in the position of this lady. We cannot raise our- selves in this world unless we raise the community in which we live up with us, and as merchants interested in the welfare of ourselves and our fellow- men, let us not only make a profit from our business but make another profit by proving our true value to the com- munity in which we live. me nn en He Was Sharp. An old man heard of a famous sur- geon who could restore youth by per- forming a gland operation. Going to the physician, the old man said: “Could you make me_ seventeen years old?” “Certainly I can,” the surgeon re- sponded, and the operation was per- formed. Several months later the doctor sent a bill. “Nothing doing,” the patient re- sponded. “I am under age and you cannot sue me, and if you say I am not under age, I'll sue you for fraud.” ——_-—___ Price Cutting Never did anyone any good. Is an admission that the first price was too high, anyway. Is unnecessary if your customers are getting a square deal. Is a poor way to establish public confidence in your business. Easy to start and hard to stop. Is inefficiency’s last resort. Is a step toward a receivership. MICHIGAN TRADESMAN Food Craft Shops Serve Luncheons in Eight Cities. The -Food Craft Shops form a chain, but not the kind of a chain that causes arguments in the grocery busiiness. They do not actually sell goods to anyone. They have come into exist- ence only for the purposes of demon- strating foods under the best possible auspices. Ve have made these shops charm- ing. We make the luncheons served in But there is a real selling purpose, one which has worked so successfully that manufac- turers have called our shop luncheons super-demonstrations. The idea is per- fectly simple. It is to prepare grocery specialties properly and to permit clubwomen not only to sample these products, but*ealso to give them at the same time a substantial, well-balanced meal. Our idea goes even further: it gives each one of these women literature about the products which have been served, and recipe books; it gives them a brief talk about each of the products, explaining its place in the home. To-day the Food Craft Shops are serving meals to approximately one hundred women every week-day at noon in the following cities: New York, Boston, Buffalo, Cleveland, Detroit, Chicago, Milwaukee and Minneapolis. Manufacturers furnish us with the them memorable occasions. food products and we prepare meals ac- cordingly; they also, of course, pay us a fee for our services in their behalf. I think every person in the food in- dustry will be interested in knowing just how the method works, and the easiest way to explain that is to quote a letter which we send out to club- women, suggesting that they arrange luncheon parties. I am choosing the letter which goes out on behalf of our New York shops: Dear Madam—We serve luncheons without charge to organizations such as yours, in our beautiful shop at 2 West 46th street, just off Fifth avenue. We first arrange a date with you for your organization. Then we supply you with 110 tickets for the luncheon, which, you sell at any price you wish, retaining the proceeds for your organ- ization. We are able to provide attractive quarters and to serve a fine three- course luncheon, without charge, through the co-operation of a group of the best-known food manufacturers. In setting a date for you, we ask you to bring at least eighty-five women to the luncheon. After the luncheon, we give a short talk with reference to the foods served, which our experience shows, the women enjoy. While the tables are being cleared, we ask that your guests circulate for about fifteen minutes and see the equipment and other exhibits which 1 c . the manufacturers have on display. he roomis are then yours for the remainder of the afternoon for a card party, program or other entertainment. This year, by our method, over 200,- 000 housewives will be served at meals demonstrating these products, as well as the products of other manufactur- ers. And we have many, many proofs that this is one of the most successful forms of advertising ever undertaken. Remember that each housewife is representative of four or five human beings in whom she is interested and to whom she will almost undoubtedly serve such products. Therefore, a mil- lion people are affected by this meth- od. This is real circulatioin of the most effective possible kind of adver- Andrew Ross, —_22>——_ To the Procter & Gamble Co. Please enlighten us benighted re- tailers. We understand fully that it is impossible for you to control the sell- jing price of the chain organizations. If they buy a carload of your goods, that after they pay for it, it is theirs; they can throw it away, give it away or burn it up, for they bought and paid for it. Thus under the present list, if they buy a car at $3.55 less 3 per cent. car- load allowance, a net of $3.44%, the goods are theirs. Although it cost them 15 per cent. to handle it, making a gross cost of about $3.95 a case, that it is perfectly all right for them to sell it at 3%4c a cake, or $3.50 a case. You have nothing to do with this as the goods are no longer yours. Yet, when you have sold these goods to a wholesaler, and after said whole- saler has paid for them, you are so sympathetic with the problems con- fronting the wholesaler that you re- fuse to allow him to sell it at any price he may see fit, but under penalty of refusing to fill his orders you force him to charge the retailer $3.73 for a single case. That is, you demand that the whole- saler charge a retailer $3.73 a case. The retailer has to add a profit to this and attempt to sell the consumer. But at the same time it is perfectly all right for the chain store to sell a consumer a single bar at 3%4c, or on a basis of $3.50 per case. A retailer must pay his distributor $3.73. Under date of March 17 you mailed out a return postal card quoting five box lots at $370 per case. On March 23 a chain store adver- tised to the consumer this soap at 3%4c per bar, or $3.50 per case. In five box lots, your price is 3 7/10c per bar; in single box lots your price is 3%c per bar. Really, gentlemen, this is too deep water for us to use as a swimming pool. If anyone else other than your great company did such a thing, we would say it was discrimination. Just what view officials in Wash- ington would take of it if they knew about it we don’t known. Of course, if you say it’s fair play, that ends it. We'll say it’s fair play, too. The only thing is this: if you are strong enough (and you have proven that you are) to force the wholesaler to charge $3.73 for a hundred cakes of your soap, what happens to this great exhibition of strength when a con- sumer can buy a single cake for 3%4c? —_+<--___ Tried By Proxy. During the heat wave last Friday Judge Dunham was discussing with a few club friends the question of sum- mer drinks and he admitted that he did not know of a good thirst quencher. “Have you tried gin and ginger- beer?” asked one of the group. “No; but I’ve tried many people who have!” was the witty response. tising. May 9, 1928 Those Carnation Advertisements We mean the beautiful new- process, natural-color photographs in the magazines. You’ve seen them—or you’ve sure been missing something! Anyway, all the evidence shows that these are the most talked of advertisements of the resent time. Consumers are praising them—writing us stacks of letters. Just another reason, per- haps, why you oughtn’t to be without Carnation Milk. Carnation Milk Products Company Carnation Bldg., Oconomowoc, Wis. ation Milk “From G eo Contented Cows” TSS i —__> y a G Eee © 1928, C. M. P.Co. ASK FOR A delicious, more nour- ishing toast, baked with fresh eggs and whole milk. Try it with cream for breakfast, with creamed meats for lunch- eon, as a shortcake for dinner. You'll like it! Dutch Tea Rusk Co. Holland, Michigan DURCH S THE TOAST SUPREME < i * < . . « ¥ ~ « ; « ¢ t v ° a | &» at < f > yy < ae i € + a » ‘ < ¥ 4 4 i @e < t i ay “= « t ¢ | * ; « § . - =< » «+ i - . 4 . e <4 we * wl “ 4 < i ¥ | < ’ . « ¥ 4 * ; « € ¥ ° a » i < | e } € } « i » « < ¥ « & von e a : 4. < « ~ | { i ay “= é i & ¢ | . i y « § * ' © Fifth of Retail Sales Goes to Drug Groups. The rapid increase in chain store merchandising, notably in the drug field, emphasized by the fact that one- fifth of the business volume in the trade is handled by chain units, not only indicates the trend in retailing but has disturbed the independent store owners. The number of chain drug stores operating in this country has almost doubled in the last seven or eight years, according to a survey by the Drug- gists Circular, which shows 2,725 now in business, compared with 1,563 in 1920. One in every twenty stores sell- ing drugs and kindred articles belongs to a chain, of which there are 328 such organizations on record. Estimates of the business handled by drug stores vary widely, but a figure of approximately $1,250,000,000 is commonly accepted as about right. Sales through chain units are placed at about $25,000,000, indicating that of each $1 spent in drug stores chain units receive 20 cents. Several chains have actively expand- ed in recent years. Liggett and Wal- green chains were cited in the survey mentioned. The former has increased its units from 310 to 460 in two years, while Walgreen started with nineteen stores in 1920 and now operates about 135. How far this movement can con- tinue is a question to which the trade is giving much attention. Investors, too, are watching the movement and its effect on securities of drug chains already in operation. State authori- ties in some cases have turned their attention to the movement, and legis- lation has been considered regarding licenses for pharmacists that would tend to restrict spread of the chain idea for stores that dispensed drugs. Independent druggists have felt the encroachment in suburban areas, but so long as they are able to keep pace in rendering modern services they probably will retain their identities, ac- cording to those who have studied the problem. The recent consolidation of United Drug and Sterling Products as Drug, Inc., is indicative of the trend in other lines toward a_ reduction of costs. Other manufacturers may be expected to affiliate with retail organizations in co-ordination of interests, one assur- ing the other of the right kind of mer- chandise and of steady distribution. Mail order houses have undertaken retail merchandising, while other chain organizations are considering adding package drugs of various kinds. William Russell White. [Copyrighted, 1928.] Le ee She “Tempted” the Judge. A local justice of the peace had a negro girl witness appearing in his court the other day. The maid sat down. She crossed her limbs. “Pull down your dress,” said the judge. “TI can’t, Jedge. I dresses jes’ like white gals.” “You are fined five dollars for con- tempt of court,” said the judge. “Pay it to the clerk.” The maid went to the clerk and of- fered him five dollars. “What's this for?” asked the clerk. “For tempting the jedge,’”’ said the maid. —_++.____ To ridicule what you don’t under- stand is unwise; it shows your own ignorance. —~+2.__ Uninteresting details become inter- esting when seen as steps toward the end sought. 1039 PENOBSCOT BLDG., DETROIT, MICH, Phone, RANDOLPH 1505 MUNICIPAL BONDS SILER, CARPENTER & ROOSE 360-366 SPITZER BLDG., TOLEDO, OHIO Phone, ADAMS,5527 Boston Denver Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Chicago Los Angeles Hodenpy] Hardy Securities Corporation g Getting the most out of your investments reguiresa broad know- ledge of securities and how to use them best for your own purposes. Our service, based on ‘long experience, is yours for the asking. We handle only the best in investments. g 231 So. La Salle Street Chicago New York Jackson Grand Rapids INVESTMENT BANKERS Listed and Unlisted Securities. 933-934 Michigan Trust Bidg. ( GRAND RAPIDS, MICHIGAN aA fe . & ca} 1 Link, Petter & Company ( Incorporated ) Investment Bankers 7th FLOOR, MICHIGAN TRUST BUILDING GRAND RAPIDS, MICHIGAN SAFE POCKET MONEY Make traveler’s checiks a habit when you travel. If you lose them, you lose nothing but paper. And you can cash them anywhere! Buy them here. “he OLD NATIONAL BANK MONROE at PEARL A Bank pr Gverybody- 14 MUTUAL FIRE INSURANCE Dangers to Avoid in Lighting the Home. The clanging of a fire bell reminded us to again seek out our friend, Cap- tain Jackson, the veteran fireman of Company D, for a little further con- versation on the importance of proper- ly guarding against the dangers of heating and lighting appliances which, in their common use, have added to the fire loss of our country, not be- cause they are dangerous implements but from carelessness in attention to them. “Here we are again, Captain,” we started in hopes of an invitation to tarry. “‘Have you the fire prevention advice ready to give us as promised, this time on ways by which we can guard against fires starting in our own homes from lamps and so on? “T always have time to do anything that will help prevent fires,’ replied + he Captain. ‘‘What’ll we start on?” “Well, let's say lamps?” we sug- gested—“if you don’t think lamps are too obsolete.” “No, that’s a good selection,” he agreed. “Even though eiectricity is now being used almost everywhere, lamps are still in somewhat common existence and the cause of many, many fires. Before anything else, I should like to emphasize one suggestion in _— the use of lamps.” “And that?” we enquired. “Never blow down a lamp chimney to extinguish the flame. Turn down the light and let it extinguish itself and if this is impossible blow across the lamp never down.’ “A good suggestion,’ came our ap- proval. “I must admit I have been guilty of blowing down lamp chim- neys.” “Don't—it’s too dangeroxs.” “Next, in the use of kerosene lamps, I want to dwell cn the importance of never repairing a cracked lamp chim- ney with a piece of paper or any other similar material. Get a new chimney and have an extra one on hand—it’s cheaper than having to rebuild your home after a fire. “Another thing, keep all lamps out of drafts and above all, never leave a lighted lamp in the cellar or in an un- occupied tenement where it can’t be watched. This may seem foolish in these days of electricity, but you’d be surprised how commonly it is done.” “Never overfill a kerosene lamp. If you do, remove some of the kerosene, making sure that the cap is replaced tightly.” “Never fill a kerosene lamp by the light of any flame. Use a flashlight if you have to fill a lamp at night. The best plan is to always fill kerosene lamps in the daytime. “Keep the wicks clean and trimmed. “Keep the burners clean by occasion- ally boiling them in washing soda. “Keep the cap (of the lamp) cover- ing the opening through which you fill the lamp screwed on tightly and keep the small vent beside the wick open and clean. “Never fill a lamp while it is burn- ing. “Metal kerosene lamps, I would say, MICHIGAN TRADESMAN are safer than glass lamps. “Another thing, when storing kero- sene for use in lamps, either home or on the farm, or in some vacation shack or cottage, do not pile sawdust about the tank as sawdust is an absorbent and increases the evaporation of kerosene in the production of danger- ous fumes. Kerosene should not be kept in a warm place but in a container made air tight and best in a cool place.” “It’s a good thing that lamps are going out,” we ventured. “Electricity is safer to be sure,” re- taliated the Captain. “But the danger of lamps made folks a bit more care- ful. In proportion the fires in the old days were less than to-day. Of course lamps were dangerous when they were in careless hands. In the days past when the family sat around the center table supporting the family lamp, youngsters would pull the tablecloth and upset the kerosene burner. ‘This led to the use of the suspended lamp from the ceiling which was safer when it didn’t get swinging. Lamps seem dangerous when compared to our modern lighting methods, yet our fires are constantly increasing just the same.” “And how about gas light?” “That is a story in itself,” replied the Captain. “You'll have to see me again.” And we promised we would. ———_+- Business Philosophy. Often energy and brains are directed into sales channels that could be used more effectively in the production de- partment. Sales come naturally when the product is right in price, in quality and in design. Sales ability does not explain the amazing success in crowded markets of a new ginger ale, a new cotton fab- ric, a new automobile, a new magazine. Talk does not wedge these products into popularity. The appeal is in the goods themselves. Statements that our production problems in this country are solved, and that we must now give our atten- tion to questions of distribution, are not half true. In the fields of design and style we have so far to go that every manufacturer has a lifetime of worry ahead of him. William Feather. —_—_~>~+<.___ Periodic Insurance Inventories. Everyone should make inventory of his insurance to have proper protec- tion at regular periods. Yet many people (including business men who should know better) neglect to include this in the annual inventory of their business. By “inventorying insurance” we mean that the policies should be looked over carefully and the insured property listed and valued. Include in this list any new items. Then make the two “jibe.” That is, the total valuation of the property should be sufficiently covered by insurance to protect all interests. —_+-<.—____ A New Bank. “Since I bought a car I don’t have to walk to the bank to make my de- posits.” “Ah, you ride there?” “No, I don’t make any.” May 9, 1928 Affiliated with The Michigan Retail Dry Goods Association An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Costis OO Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER Class Mutual Insurance Agency C.N. BRISTOL H. G. BUNDY A. T. MONSON “The Agency of Personal Service” INSPECTORS, AUDITORS, STATE AGENTS Representing The Hardware and Implement Mutuals— The Finnish Mutual —The Central Manufacturers’ Mutual and Associate Companies. Graded dividends ot 20 to 50% on all policies accord- ing to the class of business at risk. FIRE - AUTOMOBILE - 398-10 Murray Building PLATE GLASS Grand Rapids, Mich. Merchants Life Insurance Company WILLIAM A.WATTS President RANSOM E. OLDS Chairman of Board Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents Sean a P u May 9, 1928 MICHIGAN TRADESMAN 15 Importance of May in Our History. Grandville, May 8—Sixty-four years ago at the opening of this month a new light dawned in the East and the Army of the Potomac found a new hand and brain at the helm. Grant, the victor of Fort Donelson and other fields in the West, had taken command of the Army of the Potomac. This magnificent body of soldiers had been marching back and forth, engaging the enemy without accomp- lishing anything of importance toward the winning of the war. For nearly five months it had been doing very little in the way of disturbing General Lee in his strongholds below the bor- der line of war. The hand of Grant worked a miracle. After crossing the Rapidan, bearding the enemy in his lair, the valiant hero of many Western ‘battles announced to the anxious world: “I mean to fight it out on this line if it takes all sum- mer.” It took all summer and into April of the next spring before the flag of the Confederacy went down to rise no more. The indomitable Grant, how- ever, was at no time dismayed during those months of bloody warfare. After crossing the Rapidan was fought the bloody battle of the Wil- derness. Not long afterward the Northern enemies of the general dub- bed him “Grant the butcher,’ a no less despicable term than ‘Butler the beast,’ which General Ben Butler had worn for INany moons. As a boy I happened to be at a tavern near the Muskegon river where, in the barroom were gathered a motley crowd of men discussing the new head of the Army of the Potomac. Seces- sion talk waxed hot, one man, a trav- eler up the river from Muskegon, sneeringly remarking that “General Lee has drawn Grant on as he would an old boot.” These men were friends and apolo- gists for George B. McClellan late commander of the Potomac army. My boyish ears burned at the disloyal re- marks and it did my soul good to hear the raking those secessionists got from the tongue of a Muskegon blacksmith who was one of the tavern guests. All these memories are reawakened by the opening days of May whose blossoms are supposed to scent the air on every side. May is often a beau- tiful month of growing wild shrubs and flowers, even though at times it proves disappointing, holding back the approach of spring, with seeming re- luctance to let go of winter snows. April showers, May flowers. Yes, we have them all right. It is during this month that the river pike begin biting a hook. Before that they seem shy and distant to the appeals of the angler. The ones ‘which bite are not the big eighteen pounders, but a small- er breed running down to three or four pounds. Strange what a difference there is in the methods of these fish. The largest pike takes hold of a hook with a light touch, while the lively rock bass of small size springs at the bait with the rush of a tiger. Sixty-four years ago this month was indeed an interesting month for the Army of the Potomac, which engaged the Army of Northern Virginia under Lee in some of the hardest fighting of the civil war. It reawakened the drooping spirits of Union lovers, in- spired hope that the time had come when a Union victory on the field would not be followed by a retreat, leaving the spoils of victory to a de- feated foe. Springtime has been compared spiritually to the resurrection which all the churches celebrate at Easter time each year. It certainly is a month filled with joyous expectations of better weather yet to come. The gardener will soon get to work and the face of nature will again blos- som as the rose. Now that autos are jn evidence there can be no excuse for the tired business man to sit hived up between four walls while birds and flowers are shouting halleluiahs out- side. In less than a year after Lee’s re- treat from the Wilderness that in- trepid rebel surrendered to U. S. Grant and the war for the Union was over. All freedom loving people the world over breathed a prayer of thanksgiving because Providence vouchsafed to us the Galena tanner who led the hosts of the Union to magnificent victory on the field of battle. It is because of his magnificent vic- tories in war that General Grant is universally conceded to be the greatest American general of all time, as Na- poleon the First bears the title of the greatest world general. Now that spring is here we can get back to nature once more. Gardens will be opened up, and preparations made for a big crop of foodstuffs for the fall. There is only one thing lacking to make this time of the year the most enjoyable of all 'the seasons, and that is the aongs of birds. While we have these in slackened measure it is a no- ticeable fact there has been a falling off of all song birds during the past few years, portending the time coming when the sight of a bird hopping about among the trees or reveling on grassy plats will be a novelty. Live and let live should be the motto. Unless this is followed out our dear America will in the near future become the feasting ground of billions of insects, mut!tiplied into countless hordes, because there are no birds left to keep them under. Let us pray that that time may never come, and that the wicked and useless slaughter of the fairest creatures of nature may be curtailed, and that we permit our bird inhabitants a show for life and liberty before it is too late. Old Timer. —_+- > Window Glass Prices Advance on Friday. The outstanding development in the glass market during the week was the announcement of a 10 per cent. aver- age increase on window glass by the American Window Glass ‘Company. The advance is effective next Friday and covers carload shipments of all standard glazing qualities in both single and double strength. The ac- tion is heralded as a significant effort to re-establish a fair margin of profit in the trade. The market for both plate glass and rough rolled and wire glass products was active during the week. —_+~--___ Difference Between Male and Female. The family were sitting around the fireside. Mother was knitting, father reading the newspaper, and the boy was studying the words. “Dad,” the boy asked, “what is a’ fiance?” “A woman who is engaged to be married.” “Then what is a fiasco, dad?” “Oh, that’s the fellow who is going to marry her.” —_+-+__ A New York newspaper used to print its shipping news on the same page with the obituaries. That is not so incongruous—ships coming in and parting souls going out. However, one morning the headings of these columns became transposed, and the list of eminently respectable persons who had passed on carried a snappier heading than usual. It read, “Passed Through Hell Gate Yesterday.” MIcHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. Organized for SERVICE not for Profit * Weare Saving our Policy Holders 30% of Their Tariff Rates on General Mercantile Business 8) for Information write to L. H. BAKER, Secretary-Tresurer LANSING, MICHIGAN STRENGTH ECONOMY THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES Lansing Michigan Combined Assets of Group $45,267,808.24 20% to 40% Savings Made Since Organization FIRE INSURANCE~—ALL BRANCHES Tornado— Automobile— Plate Glass aoa a abbie a sc Serta ease Ae eter basins erthveateen 16 OUT AROUND. Things Seen and Heard on a-Week End Trip. Grand Rapids and vicinity are cer- tainly getting their share of cement pavement this year. M 21 is now paved out Fulton street for more than three miles and the work of extending this pavement to Ada will be completed this season. Paving is also in progress between Ada and Lowell. Work has been started on M 50, completing the gap between Grand River and Grand Haven. Commodious prison camps have been created at Allendale to house the men from State institutions who will be employed on construction work. The half mile of unimproved road f-om the city limits to the Henry Smith corners on Bridge street will be improved at once. The boulevard through John Ball Park is being push- ed to completion. This boulevard will turn Northward after reaching the top of the hill and join the present line of M 50 at the Henry Smith corners. Work on the belt line boulevard has not yet started, but is expected to soon. A second 20 foot pavement of cement will be laid on West Leonard street from Walker avenue to the point where U. S. 16 turns Northward. Plans are being made to cement West Leon- ard road from that point to Eastman- ville via Talmadge and Lamont. The pavement will be continued West along Grand River, thence Northwest to Nunica, where it will join U. S. 16. Ada sits pretty with the new dam in working order and a big pond where only a small one was in evidence for fifty years or more. Many farms on the new line of M 21, between Grand Rapids and Ada are being platted and substantial improvements in the shape of roads and new residences are al- ready in evidence. The new gravel road between Ada and Cascade village is in perfect condition. It parallels the Thornapple River all the way. With the river on one side and high hills in evidence on one side of the river or the other most of the way, the route is certainly entitled to the designation of a scenic highway. The beautiful homes of Roger Wykes, Geo. A. Yager, Win. Wallace, B. S. Warren and others on the East bank of the river are exceedingly attractive, due largely to the artistic surroundings created by the owners. Eugene Goebel, the world renowned landscape architect, who is working out such marvelous results around the homes of so many wealthy people, is creating a beautiful home of his own on the West side of the river, about a half miles North of Cascade village. He owns land on both sides of the road and has marvelous plans in mind for the development of his water frontage. The pond created by the dam at Cascade village is destined to be the nucleus of several very beautiful resi- dence districts, due to the commanding position of the land surrounding the pond. The farm known as the Northrup place, at the East end of the bridge, is being platted by a distinguished land- scape artist and several lovely man- sions will probably be erected on the plat in the near future. The nearness of the district to the business center MICHIGAN TRADESMAN of Grand Rapids (about ten miles) and the fact that it can be reached from the city on cement pavement without crossing any railway tracks, will com- mend this location to people of wealth who seek the seclusion of country life, with the accompaniment of landscape views of wide area and rare beauty. In passing through Lowell I was pleased to note that extensive improve- ments were being made on the Loweli State Bank building. I found the merchants of Saranac somewhat sore over the action of the State Road Commission in routing M 21 on the North side of Grand River, instead of running it through the vil- lage, as it has since the good roads system was adopted. I was surprised to note that A. B. Clark, who had been engaged in the grocery business at Saranac for thirty- nine years, had closed out his grocery stock and replaced it with dry goods, crockery and glassware. He still handles cigars and confectionery, the latter having been manufactured by himself for many years. Ionia merchants are feeling the ef- fect of a reduction in the working forces at the Green furniture factory and the car shops. The result of the May sales in Grand Rapids is looking forward to with keen apprehension. Every grocer I called on voluntarily stated that he had discontinued the sale of Maxwell House coffee and would not stock it again until the pro- ducer agrees to sell the brand to the independents at the same price it charges the chains. This action is naturally very gratifying to me, be- cause it shows me very plainly that when a vital principle is at stake, af- fecting the well-being of every inde- pendent merchant, the Tradesman will have the unanimous support and co- operation of the trade on any stand it may take, so long as it keeps to the right and does not become so radical as to verge on the impracticable. E. A. Stowe. ——_2+~-.____ Color of Egg Shells. Color of the shells does not affect the food value of eggs. This statement from the poultry department of the University of Wisconsin College of Agriculture may be accepted with cer- tain reservations by housewives who h-ve always insisted on ‘white eggs” r: “brown eggs.” Color is entirely a matter of local preference, say the Badger poultry specialists, and as a result eggs of the color most common- ly requested on any market are con-~ sidered by the buyers in that commun- ity to be of superior quality. Brown-shelled eggs are laid by com- mon breeds, as Barred Rocks, Rhode Island Reds and Wyandottes, while white-colored eggs are produced by Leghorns, Minorcas and other Med- iterranean breeds. —_2~+.__ In the Contracting Business. Brown—Is your son in business? Smith—He’s a contractor. Brown—What line? Smith—Debts. —_+>+._ Anyone who thinks that business men are a dull lot ought to get into competition with them. May 9, 1928 Sac cnaapeaacaaaaraatc Doubly Good RUMFORD The Wholesome BAKING POWDER is Profitable for You because your customers get real value for the money they expend —and that’s what builds good will. is Economical for Your Trade because every spoonful in a can of = A Rumford contains full, perfect leav- RUMFORD CHEMICAL WORKS = ening power. Providence, R. 1. C98 Phone Automatic 4451 WHOLESALE FIELD SEEDS Distributors of PINE TREE Brand ALFRED J. BROWN SEED COMPANY 25-29 Campau Ave., N. W. GRraNnD Rapips, MicuH1can WORDEN GROCER COMPANY The Prompt Shippers How Is Your Stock Of Morton House COFFEE It Is A Good Item WoRDEN GROCER COMPANY Wholesalers for Fifty-nine Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver May 9, 1928 MICHIGAN TRADESMAN 17 WORSE THAN WASTED. Fool Advertising By National Whole- sale Grocers Association. Sometime ago it was announced that the National Wholesale Grocers’ As- sociation, in an effort to stem the tide of co-operative buying among retail- ers, had arranged to do some adver- tising to retailers through the official organ of the National Retailers’ As- sociation, the National Grocers’ Bulle- tin. The first of this advertising is out and [ have read it with much in- terest. According to the National Grocers’ Bulletin, the jobbers have gone into the campaign rather heavily. They have bought a lot of compliment- ary subscriptions to the National Bulle- tin and will send them to jobbers. The advertising is about what I ex- pected. It seems like the weakest of the weak to me. Evidently some ad- vertising agency has prepared it with no conception at all of the real prob- lem, and the result is old, worked-over stuff with no novelty and no force. The first advertisement consists of a double page spread headed “There Are Only Five Secrets in the Mystery Bag of Retailing.’ Then the adver- tisement proceeds to tell these five “Secrets.” I don't feel that I am violating any confidence if I repeat the “secrets” here: Secret One. Attractive Stores are magnets for trade. Dingy, gloomy stores chase business away. Your first step in modern retailing is to fix up and clean up your store. Secret Two. Clean Stores. The dirty store cannot compete with the clean store. A _ little soap and water and elbow grease will work wonders for your profit column. Secret Three. Modern Merchandising and Advertis- ing are the twin giants that lift your store head and shoulders above competition. Watch for the advertisement which explains how to advertise and mer- chandise. Secret Four. Proper Turnover and controlied stocks will put money in the bank for you and keep you out of debt. Watch for advertisement on this important subject. Secret Five. Cash and Restricted Credit. Don’t be banker for your customers. Put your business on a cash basis and make everyone pay up weekly. You can do it easily. We’l! show you how. So there you are. The sacred secrets for which we have all waited for so many years, at last are out. And before them the chain store problem and all the other problems turn tail and slink away. I have examined these five with a microscope and can’t find a thing that has been new for twenty- five years. What a shame—these poor jobbers spending real money to blow this stale wind in grocers’ faces. Still, it is merely of a piece with the intelligence with which they have al- ways handled the retailer problem. ‘ ‘secrets”’ The campaign will, of course, have no good result at all. And it may have a bad result—it may prevent the Na- tional Retail Grocers’ Association from keeping pace with co-operative buying among retailers, which is the outstand- ing movement in the grocery field to-day. The above article, which I reproduce from the Grocery World of Phila- delphia, hits the nail squarely on the head. The wholesale grocers of America are very prone to advise the retail gro- cers as to what they shou'd do and what they should not do. This is all very nice, but in the emergency which now confronts the retail trade as the result of the encroachment of chain stores—due to the cowardice of the wholesalers in not refusing to handle goods produced ‘by manufacturers who sell chain stores at the same prices the jobbers pay—it is in order for the wholesalers to right about face and construct some advice for themselves, because they need it a great deal more than the retailers do. If the wholesalers would clean their own doorstep and refuse to buy goods from manufacturers who sell chain stores on the same basis as the job- bers, they would solve the retailer’s problems—and their own as well—in- side of thirty days. Because they do not do this they are placed in the posi- tion of betraying the trust reposed in them by the retailer. They have no business arrogating to themselves any friendship for the retailer or any sym- pathy for the woes which confront him, because they have brought this blight on themselves and the retailer as well by failing to stand up like men and be counted. My advice to the National Whole- sale Grocers Association is to keep their advice to themselves and save the money they are burning up by broad- casting advice to merchants who do not need advice half as much as the wholesalers do themselves. What the jobbers require, more than anything else, is a guardian to lead them away from the paths of cowardice into the realm of saneness and courage. E. A. Stowe. —__>+~»—____ To Investigate Chain Stores Methods. The National Wholesale Grocers’ Association has sent a bulletin to mem- bers to tell them that “Congressman Geo. R. Stobbs of Massachusetts has introduced a bill known as H. R. 13148 which reads as follows: ‘That the Fed- eral Trade Commission be, and it is hereby, directed to investigate and to report the facts in relation to the prac- tices of the so-called chain store or- ganizations in reference to the pur- chase and the sale of merchandise and whether any such practices constitute a violation of the Federal anti-trust laws.’ This bill has been referred to the House Committee on Interstate and Foreign Commerce. The chair- man of that committee is Hon. James S. Parker of New York. The growth of the chain stores and certain of the methods used by them, both in the food business and in other industries, has become a subject of the most vital importance concerning not only the trade but consumers throughout the country. The Federal Trade Commis- sion is already investigating certain chain store practices and the in'troduc- tion of this bill again emphasizes the importance of the matter and shows the interest that the legislative branch as well as the executive branch of the Government is taking in the subject.” X., L% rat a. IX. ‘.... fr. I. mr £* ia LIPTONS Awarded first prize and gold medal at the great tea expositions in Cey- lon and Indiaas the finest tea grown ap e® §6Tea Planter Ceylon Good Restaurants serve Lipton’s Tea—Ask for it! VW VV Vv VV Vv Vv Ww The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS “te “i MICHIGAN For thirty-five years, there has never been a let-up in the educational campaign to support and assist distributors in both in- creasing their sales and for the rapid turn- over of Shredded W heat Shredded Wheat eaters look to you to supply this “consumer demand” for SHREDDED WHEAT .... 12 large, full sized Biscuits [12 ounces] in every package. As summer approaches, are you ready to take care of the increased business which is constantly being created for you? The Shredded Wheat Company Niagara Falls, N. Y. Fenton Davis & Boyle Investment Bankers Chicago GRAND RAPIDS First National Grand Rapids National Bank Building Bank Building Phone 4212 Detroit 2056 Buhl Bullding A Man Aged 75 Investing $10,000 ANNUITIES Will Be Guaranteed An Annual Income of $1,663.00 or a Monthly Income of $128.90 for Life. SUN LIFE ASSURANCE CoO., Assets over 400,000,000 For Particulars Dial 4758 JOHN E. GODFREY, 805 G. R. Savings Bldg, Grand Rapids. 18 DRY GOODS Michigan. Retail Dry Goods Assiciation. President—F. E. Mills, Lansing. First Vice-President — J. H. Lourim. Jackson. Second Vice-President—F H. Nissly. Ypsilanti. Secretary-Treasurer — John Richey, Charlotte. Manager—Jason FE. Hammond. Lansing. Tailored Nightgowns in Favor. Nightgowns are more simple than they have been for years. Those that are reckoned particularly stylish and most costly are marvels of needlework, but they avoid elaboration, and lace is used with discretion. The tailored gown is very popular and is preferred even in the sheer fabrics. Crepe of fine weave and substantial quality is preferred for most of the new gowns, and these are finished with fine tucking and needlework. It is considered very smart to have a nar- row band of solid embroidery about the edge of the low-cut armholes and neck and a motif in the middle of the front in which initials or a monogram is done. This is always in a deeper shade or in color contrasting to that of the gown. In an original pattern of this sort the embroidered line around the neck is made to necklace, the monogrammed ornament appearing as a pendant. This idea has taken so well that the embroidered motif is ar- ranged in several ways, as a jeweled necklace, a brooch or inset ornament. Lace is nsed with restraint, and is often alternated with needlework, fine tucking or on the edge of a gown that is tucked or made with rows of hemstitching. Corsets in the revised form appear as such contrivances as bands, girdles, step-ins and brassieres, which hold the figure firm and smooth, but are suffi- ciently flexible to allow freedom of movement. Most women wear some- thing of this sort under a combination or chemise, though those who affect the boyish silhouette have discarded even this modernized corset with its garter attachments and wear only the soft upper garments and round garters. resemble a TrOWS of a Linen Due To Advance. Predictions of a substantial increase in linen goods prices during the next three or four months, with maximum prices about the end of the year, are contained in a letter just received from one of the largest manufacturing con- cerns in Belgium by a local linen buyer. “Merchants who have to buy goods for 1928-9 will prove themselves good operators if they act promptly,” the letter says in part. “Later they will certainly have the choice of paying very much more for goods or going without them. The mills will prefer closing to operating at a loss. It is reported that many Czechoslovakian linen weavers have already closed. “We are still working with two shifts, and all the looms are operating with the exception of about twenty which are making crash goods. How- ever, our consumption of linen yarn has been reduced about 30 per cent. in comparison with last year’s con- sumption, while we are now using much more cotton yarn. While the volume of business placed by buyers in MICHIGAN other countries remains about the same as that of 1927, the number of looms turning out goods for shipment to the United States has been reduced by 65 per cent.” One of the reasons for the prevailing situation, the letter further says, is that quality and quantity cannot be obtain- ed in flax, even at prices 130 to 140 per cent. higher than those quoted a little more than a year Russian flax, it adds, has risen from 54 to 56 pounds sterling per ton to 115 to 120 pounds Even at those prices there ay ago. sterling. is practically no flax on the market. ———_-- > Ribbon Trimmings Have a Vogue. Ribbon is being used profusely by couturiers for trimming flounces and Sashes and fancy edges and hems of gowns. girdles, large bows and orna- ments made of ribbon are among the season's These are self- toned with the costume, or a brilliant successes. contrast or subtle mingling of colors. Moire is especially smart and is shown on some of the latest evening gowns of tulle made by Lanvin. They have many layers of the material cut in points at the bottom to give a varying line, and a chic point about them, in view of the absence of other trimming, is the dashing bow with long ends of wide moire ribbon which is placed at one side of the belt. Several colors of sash ribbon are combined in some of these sash bows, having the effect of a rainbow. One of wide satin ribbon, which is drawn| cleverly through the material at a low waist line, is made of pale lavender, yellow, blue and rose, on a gown of soft maize-tinted tulle. Ribbon bindings are shown on some of the new crepe frocks, some of which are figured and others in plain colors. A semi-sports frock of black crepe is made with two tiers laid in box pleats spaced far apart, the edge of each tier having three rows of inch-wide ribbon in rose, green and gray. The colors are repeated in the narrow moire rib- bon that is sewn along the edges of the skirt and at the neck and wrist. For use in this way many novelties have been created in ribbons of narrow widths. —_»+~-.__ Bleached Cottons Cuts a Surprise. Announcement of reductions rang- ing from half a cent to a cent a yard on branded cottons sold through one of the market’s leading commission houses came as a surprise to the trade last week. The reductions were particularly surprising because they made in the face of a cotton mar- ket that had suffered its first setback after a period of steady uptrend. They have caused certain competing houses, which had planned to advance their goods, to mark time for the present. The trade view of the cuts is that they were made to move stock accumula- tions, this action having been taken by the same house about a year ago. The movement of the goods at the reduc- tions was active yesterday. —__»~-~< Rise May Come in Fall Silks. Silk manufacturers foresee advances on broad silks for Fall to correspond with raw material costs and tenden- The trade generally is hesitant bleached cies. TRADESMAN about putting increases into effect, but the view is expressed that if the rise in raw silk continues they will be necessary, despite buyer resistance. Silk at present is about 7% per cent. below the levels of last year at this time, and manufacturers are trying to hold the market down by cautious buying. Importers are expectant of higher levels, pointing out that the price attitude of both reelers and cocoon producers in Japan is very strong, the latter particularly being in- fluenced by their losses last season. May 9, 1928 Track Pants and Shirts New Styles, New Prices PHOENIX SHIRT CO. 39-43 Michigan, N.W., Grand Rapids PANAMA HATS Genuine Montecristi — Best Made. imported direct from Ecuador by the undersigned. Prices, $12, $15, $18 and $20. ALLAN KELSEY, Lakeview, Mich. sn MICHIGAN BELL TELEPHONE CoO. jr 35° or less You can call the follow- ing points and talk for THREE MINUTES for the Day Station-to- Station rates shown. (4:30A.M. to 7:00 P.M.) From Grand Rapids to: Battle Creek, Mich. $0.45 Big Rapids, Mich. .. .45 Charlotte, Mich. ... .45 Grand Ledge, Mich. .45 Kalamazoo, Mich. .. .45 Lansing, Mich. -... .650 Mt. Pleasant, Mich. .56 You can have an Extension Tele- phone in any room in your home. (Service Connec- tion Charge Additional) You can have an Extension Tele- phone any place in or less S your office. (Service Connec- tion Charge per month Additional) You can call the follow- ing points and talk for THREE MINUTES for the Day Station-to- Station rates shown. (4:30 A.M. to 7:00 P.M.) From Grand Raplds to: Escanaba, Mich. -~~-.$1.20 Mackinac Isl., Mich. 1.20 Madison, Wis. 1.18 Petoskey, Mich. -.... 1.06 Piqua, 1 x Only one small service charge. ing fees or any other extras. References: New York City. MR. STOWE Says: We are on the square. So will you after you have used our Collection Service. No extra commissions, Attorneys fees, List- : Any Bank or Chamber of Commerce of Battle Creek, Mich., or this paper, or the Michigan Retail Dry Goods Association. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of May 9, 1928 MICHIGAN TRADESMAN 19 SHOE MARKET EDITOR STONE OF BOSTON. He Will Manage the National Shoe Retailers’ Association. Announcement was made last week by President A. H. Geuting, of the National Shoe Retailers’ Association, of the appointment by the directors, of James H. Stone, editor and publisher of the Shoe Retailer, as manager of the association. Under the arrange- ment entered into between the N. S. R. A. and Mr. Stone, the latter will continue in his present relation to this James H. Stone. publication, directing its editorial policies and management and actively contributing to its editorial columns. The official statement of Mr. Geut- ing is as follows: “As President of the N. S. R. A., and reflecting what I know are the thoughts of our entire directorate and membership, I am pleased to announce that a special committee of the direc- tors, consisting of Harry C. McLaugh- lin, of the Potter Shoe Co., Cincinnati, chairman, Reuben Metz, of Chicago, and Jesse Adler, of New York City, appointed to recommend a new man- ager, has been successful in prevailing upon James H. Stone, editor of the Shoe Retailer, Boston, to assume the duties of this position. “The committee was only successful after repeated efforts to induce Mr. Stone to accept. He was not desirous of severing his connection entirely from his publishing business and he felt very strongly that others could be found who would serve as well as, or better, than he. ““Chairman McLaughlin and his as- sociate committeemen, in conference with myself, last week, decided to make one more attempt. We, therefore, again conferred with Mr. Stone and informed him that it was his duty to accept because of the many years of service he had given to the retail and other branches of the industry; that his acceptance would be approved by all retailers, manufacturers, wholesal- ers, traveling salesmen and tanners, and that with him in charge of the executive management of the organ- ization he would be in a position to A render still greater constructive work. “This appeal moved Mr. Stone to accept. No other consideratioin could have stirred him. His acceptance means a considerable sacrifice of time, money and comfort, and hence _ it should be known that he is doing so only that he may be of still greater service to the industry. “Mr. Stone is eminently qualified. His years of work as editor of the Shoe Retailer afford sufficient proof of that fact. He possesses a clear un- derstanding of what should be the proper relations between the several branches of our industry. He has a wide acquaintance, and we know he has the confidence of retailers, manu- facturers, salesmen and tanners every- where. He is a man of progress and vision, in whom the entire trade can repose confidence. We believe that with him the N. S. R. A. will enter up- on a new era of constructive and grat- ifying co-operation with all other branches, and that he will be success- ful in the development of plans and policies which will contribute ma- terially to a unity of thought and co-, hesion of action that will be of real’ value to the entire industry. “Under our arrangement with Mr. Stone, he will continue to give some of his time to the editorial direction and management of his publication. He will take up his work for us at our headquarters in Chicago as soon as he can possibly adjust his business affairs at Boston, which will be a matter of a few weeks. “I bespeak for Mr. Stone the en- thusiastic goodwill and support of all associations and members of our craft, and in doing so, I am confident not only that he will receive it, but that it will prove of inestimable help to him in promoting the progress and welfare of the industry.” ‘The appointment of Mr. Stone was received with enthusiasm and _ hailed with approval in all branches*of the shoe and allied industries, the con- sensus of opinion being that his in- timate contact with the trade over many years, his familiarity with all of its problems, together with his recog- nized personal qualifications make him the logical and ideal man for the place. —_+~-<-__ Make It a Profit Summer. Hardly more than five weeks remain before the beginning of summer and the vacation season. Five weeks in which to plan and prepare for summer business. Five weeks that will largely determine whether the summer of 1928 is to contribute its quota to swell the volume of a prosperous year, or to wit- ness one of those seasonal recessions, which, unfortunately, many merchants have come to expect at this period of the year. There is no reason why the shoe merchant should not enjoy a prosper- ous business during the summer months. ‘There is less reason, now- adays, to anticipate a “midsummer slump” than there ever has been in the past. Summer is no longer a season of slackened business and social activity. Great industries, like the ‘automobile industry, the building trades and the numerous accessory lines dependent upon them are operating at their peak during the summer months. They are disbursing millions of dollars in pay- rolls and purchases of supplies and ma- terials which contribute to the buying power of millions of people. These people are in the market for all sorts of merchandise, including shoes. They will buy all sorts of merchandise, in- cluding shoes, to the extent that such merchandise is brought to their atten- tion, attractively, in a manner that will create the urge to possess. People no longer remain quietly at home in summer or seek some remote spot in the mountains or at the shore to sojourn during the heated spell. The motor car has changed all that. Now- adays folks are constantly on the move. Week-ends, vacation trips, long dis- tance touring, the call of outdoor sports, recreation and the far highway. When people travel they spend money. They require new clothing, new shoes, not merely to wear out, but to be properly dressed and shod for all sorts of pursuits and occasions. Here is the successful shoe mer- chant’s cue; here is his opportunity. Don’t wait idly for the “midsummer slump;” plan for summer business. Make it a season of volume sales and worth while profits. Let’s not figure on clearance sales too early; there are other and better ways of stimulating business than cutting prices. It’s bet- ter to spend money for advertising and sales promotion than to lose it through unprofitable sales. The one way is constructive; it builds business. The other way is destructive, and tears it down. Clearance sales have their place, but they belong at the end of the season, not at the beginning, or in the middle. Summer weight shoes for men, white footwear for women, sport shoes for everybody. Shoes for the costume and the occasion. These are some of the tools the enterprising, progressive shoe merchant can use to develop summer business. Forget the old “midsummer slump” idea. It’s old-fashioned, an- tiquated, out-of-date. Never mind the Presidential year. Let’s think, plan and talk business, leaving politics to the politicians, save for the proper in- terest that every man and woman should take in the affairs of govern- ment. Whoever is nominated, who- ever is elected, the United States will prosper and forge ahead; its resources are too rich and varied to be affected materially or permanently by any change that is within the realm of pos- sibility. Indications point to an in- creasing volume of industrial activity for the remainder of the year, and with sound, constructive, persistent mer- chandising, the shoe industry will share in the increase—Shoe Retailer. — ++. Shoe Sales Respond To Weather. The advent of more seasonable weather has been directly reflected in sales in the wholesale shoe trade. Re- cent orders, most of them specifying delivery some time this month, have outnumbered both in size and quantity those of the past several weeks. The demand is coming from all parts of the territory served from this market. A feature of it is the restriction in the number of women’s shoe styles selling. While fancy shoes. still have every- thing their own way, dealer demand has settled down to about six definite styles. None of them is especially new. Another feature is the increas- ing interest in sport shoes, which are generally fancier than heretofore. —_—_2+2.—___ Hard To Learn New Tricks. A very rich man had married a beau- tiful woman who, unfortunately, was beneath him socially. They were about to attend a big dinner, and the husband gave her a few words of advice before starting. “Just be yourself and everything will be O. K.,” he said. “Don’t try to be clever, whatever you do.” During the dinner, at a moment when the rich man’s wife was resting her clasped hands on the table, there came a lull in the conversation. “Awful pause,” remarked the man by her side, with a smile. “And so would yours be,” snapped the other angrily, “if you’d worked at a washtub all day for five years like I did before I was married.” > 9 Calfskin Outstrips “Side Uppers.” For what is believed to be the first time in the history of the leather trade the consumption of calfskin has out- stripped that of “side uppers” for shoes. For years the use of the latter, has led by a wide margin. + Hides and Pelts. Green, No. fo 18 SeG@GT: INO Ao ee 1 Giured. NO. 2 oo 19 Curcd No. 2 22 18 Caltseen Green, No. 1 2. 0 26 Cashin, Green. Noo 2 2.00 22 Calfskin. Cured, No. bt .2.2- 26 Caliskin. Cured, No. 2... 23 RO Ne 6.00 Pe@rde, ING. 2 i 5.00 Pelts. LO oT | ams IGE AS SF Spans ca ea Sicha 50@1.25 Shiearinges ou. 8 25@1. 00 Tallow. VS 07 PO 07 No. ee 06 Wool Unwashed, medium —_.-...-__--- ~.. @40 Unwashed, rejects 2. @30 inwWasned, fine ....-.......... @30 —_—_—_— Always Sell Sa a Rowena Yes Ma’am Graham Rowena Golden G. Meal LILY WHITE FLOUR “‘The Flour the best cooks use.”” Also our high quality specialties Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Rowena Pancake Flour Rowena Buckwheat Compound Grand Rapids, Mich. 21 =| ae GRAND RAPIDS PAPER BOXCo. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING & MOUNTING. G KR A N D KR A FI D §$ MFTteC¢eCH GAN ncle Jake says- ‘Worry will whittle of a man’s efficiency faster than a boy with a sharp jacknife can sharpena pinestick.’” nated by using. store for wrapping moist or food products. Let us send you samples. One of your worries can be elimi- K V P DELICATESSEN PAPER as a general utility paper around your greasy At Ever Meal t rt ( TN and Crackers ASTERPIECES | Tre Or every o onal Grand Rapids,Mich. Q E orl BAKERS ART HARDWARE Michigan Retail Hardware Association. President—Herman Dignan, Owosso. Vice-Pres.—Warren A. Slack, Bad Axe. Secretary—A. J. Scott, Marine City. Treasurer—Wiliam Moore, Detroit. It Pays To Watch the Little Leaks in the Store. Great judgment must be had in the hardware trade to avoid waste. True, there is, in the hardware stock itself, less deterioration and depreciation than in almost any other retail line. Nevertheless, the business has its many leaks, individually small, which, however, in the course of a year’s time are apt to cost the hardware dealer a great deal. It is quite a common custom among wide-awake dry goods merchants. to hold what is called a remnant sale, at which remnants of all kinds are dis- posed of. While this is a highly prac- tical method for the dry goods retail- er, it can hardly be applied in the hardware trade. Carelessness in small matters on the part of employes will soon run up large bills which the employer must meet. Not that the employes are wil- fully careless, and intentionally waste goods, but just through lack of judg- ment on their part, many small items make a large total. For instance, in the tinshop depart- ment, how many salesmen, before cut- ting into a new sheet of metal, look around to see if there is not a piece already cut into, which will fill all re- quirements? It may be said, “The extra time the salesman takes to find the odd piece is worth more than the saving.” But where habits of doing this work are established, no extra time is involved; the man knows just where to turn for the piece he wants. How many clerks are always care- ful to cut glass from the smallest size possible? Or when, through accident, a pane of glass is broken, how many strive to cut standard sizes from the broken pieces? There are a great many similar cases which occur to the experienced hard- ware dealer. The individual loss may seem trifling and of little importance, but the aggregate makes a big hole in the dealer’s profits. orderly Such waste generally occurs through lack of judgment. To overcome this waste, different hardware dealers use different methods. Quite often in- stances come to the dealer’s notice; and in such cases it is an easy matter to tactfully impress on the clerk the im- portance of avoiding such waste wher- ever possible. Great care must be taken however, in dealing with such situa- tions to see that the suggestion is al- ways for good and not for harm. Many dealers find it a good plan, without waiting for such mistakes, to impress on each individual clerk the responsibility he carries at all times. Whether a clerk makes big wages or not, he takes pride in the thought that he carries a definite re- sponsibility, and that the success of always the store depends to some extent on him. This feeling of responsibility will render him careful in a lot of little matters which, otherwise he might neglect, MICHIGAN The first essential, therefore, in stopping the leaks through which the profits dribble away, is to develop the right attitude—the attitude of responsi- bility—in the individual clerk. The second step is to train the clerk in what may be called thrift habits. Get him thinking along the line of efficient use of time and material. The desire on the clerk’s part to do things right, plus the knowledge of how to do them right, will save the store a great deal of money, make the individual clerk worth more to the business, and en- able the business to pay him more. Leaks, even in the hardware busi- ness, are many. For some the indi- vidual salespeople are responsible. For others the responsibility works back to the dealer himself. An instance of the latter kind came to notice some time ago. A professional man in a certain town takes a great deal of pleasure in putter- ing around his motor boat and auto- mobile. He is continually buying new tools, and spends a great deal of money with a local dealer. He decided it would be a good thing to secure a cer- tain kind of vise which he fancied would be useful to him, so he proceed- ed to the hardware store where he usually made such purchases. The clerk told him that they hadn’t any such vise in stock, and that he did not The cus- tomer then proceeded to the next store. This dealer did not carry the desired vise; but the salesman asked the cus- tomer to wait a moment while he re- ferred to the catalogue. In a few minutes he returned to the customer know who would have one. with a large hardware catalogue, and, after identifying the vise desired, he quoted a price and received the order. Incidents of this sort occur every now and then. While it is not pos- sible to carry in stock every article called for, manufacturers and jobbers are always willing to supply catalogues and price lists, and it is an easy matter for the dealer to know just where to turn for any specified article. An up- to-date catalogue department will help secure him a great deal of business: and the average customer is usually willing to wait a few days to get just what he wants. Efficient display, and novel ideas in display, help to sell goods. A recent visit to the paint department of a large retail hardware store showed the fact that the dealer had just received a very/ large shipment of paint brushes. Ask- ed regarding his sales in this line, the dealer stated that he has almost doubl- ed his sales in one year. This he had accomplished simply by having a spec- ial top made for the counter in front of the paint department. Before this he had missed a lot of sales through paint purchasers leaving the store with- out buying the necessary brushes. To help sell the brushes, he divided the counter top into compartments, by means of which he was able to show a large selection of brushes. To each compartment was attached a large price ticket. There was no cover on top, and the customer was at liberty to pick up and examine any brush on dis- play. It was practically impossible for a customer to visit the paint depart- ment without seeing and examining the TRADESMAN May 9, 1928 : THE BEST THREE AMSTE PRIZE RDAM BROOMS White fwan Golddond AMSTERDAM BROOM COMPANY 41-5S Brookside Avenue, Amsterdam, N. Y. office furniture. 7 N. IONIA AVE. NEW AND USED STORE FIXTURES Show cases, wall cases, restaurant supplies, scales, cash registers, and Grand Rapids Store Fixture Co. N. FREEMAN, Mgr. Call 67143 or write Automobile Accessories Garage Equipment Radio Sets Radio Equipment BROWN &SEHLER COMPANY Automobile Tires and Tubes Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Lc eon | Michigan Hardware Co. GRAND 100-108 Ellsworth Ave.,Corner Oakes Wholesalers of Shelf Hardware, Sporting Fishing Tackle RAPIDS, MICHIGAN e Goods and | WE CARRY GRAND RAPIDS HEATH & MILLIGAN DEPENDABLE PAINTS AND ostex;Stevens&Co. 61-63 Commerce Ave., S.W. WHOLESALE HARDWARE A COMPLETE STOCK OF VARNISHES Founded 1837 MICHIGAN May 9, 1928 MICHIGAN TRADESMAN 23 brushes. This method of display, along with personal suggestions on the part of salespeople, almost doubled the dealer’s sales and profits in this one line in one year. The average paint purchaser doey not think of the fact that a brush is needed; and if he gets home without one, he is apt to worry through the job with any old brush he may have handy. A reminder from the salesman, or from a good display, will result in a great many additional sales. Quite often difficulty is experienced in hardware stores through clerks leav- ing electric lights burning in the base- ment where there is no need for this. It is necessary in a hardware store to carry many lines in the basement. Clerks frequently have to visit the basement to get goods, and often when they come upstairs again they forget to turn out the lights. This is not in- tentional; it is usually a matter of thoughtlessness on the part of the clerk who is often n a hurry. One small city hardware firm has found a simple plan very effective in controlling this waste. The switch that regulates the cellar lighting was placed near the door leading to the basement and may be seen from any part of the main store interior. Im- mediately above the switch was _ in- stalled a small electric light bulb of low candlepower which is illuminated when the cellar lights are turned on. When the clerk comes upstairs he passes this light which always attracts his attention and reminds him that the lights below stairs have been left burn- ing. A red bulb is usually preferable. In one store such a bulb is located con- venient to the office. The use of new tools by careless clerks has always been a source of worry and loss to most hardware deal- ers. Whenever a clerk needs a tool for something he has to do, he takes a new one from the stock; and, when the work is completed, the tool is returned in grimy, unsalable condition. After a time the tools assume an untidy, second-hand appearance, and must necessarily be sold at a discount. Furthermore, hardware dealers lose money every day through tools being loaned and never returned. It is a quite frequent occurrence for other merchants to send into the hardware store to borrow tools. What to do in such cases is one of the problems of| the hardware dealer—especially the small-town hardware dealer. Another difficulty is that workmen putting up heaters, ranges, etc., often forget their tools, and the hardware dealer has no efficient check on them. For years a Northern hardware deal- er worried over this problem, but it seemed impossible to devise an efficient check on these losses. At last he worked out a plan. He made up a kit of tools, embrac- ing every tool necessary for work around the store. He then took stock of these tools and had a special drawer set aside to hold them. Then he paint, ed the handle of each tool wih a con- spicuous pea-green enamel. The clerks were warned not to use any tools other than those painted and set aside for store use. The clerks were made responsible for these storg tools, and on Saturday evening every tool had to be produced and accounted for| No new tool was issued and painted until the old tool was pro- duced and shown unfit for use. It was found that with this simple system in use, all tools on the shelves were new and could always be sold for full price. Because of the peculiar meth- od of decoration, tools loaned or lost could be identified and claimed any- where or at any time. Where tools are loaned to other merchants, the loans are made from the store kit; and a memo of each loan is put in a special compartment of the tool drawer. Better still, however, is the system of another aggressive mer- chant who, pestered with continual re- quests to loan, went out and canvassed his fellow merchants in other lines for complete tool kits. He sold a good many of them, too. But where loaning tools to other merchants is thought good policy, painting the tool handle a conspicuous color and making a record of each loan at the time is the best possible safeguard. The dealer must, of course, check up periodically the tools loaned, and usually he will have to send out for them. Victor Lauriston. —_—_>-2-. Adequacy of Meat Proven by Trappers Though it is easily possible to gen- eralize too freely upon the meat-eating experiment of Mr. Stefanson and his colleague, the incident confirms in the main the conclusions drawn from the experience of early-day trappers in the Western country. Men before now have subsisted and apparently thrived, on carnivorous food exclusively; and indeed it is a question whether the fur trade could have been maintained in that era if this had not been feasible. There have been numerous times when trappers have tasted neither succulent vegetables nor breadstuffs between the shutdown of Autumn and the opening of Spring. Their food was largely the product of the hunt, varied in the Indian country by an occasional dog and, under the pressure of necessity, embellished by the yield of the traps. —_2+-~____ Forward Chinaware Orders Small. Fall business in chinaware booked by road salesmen has not been gratify- ing. Retailers generally displayed a tendency to withhold advance orders and the trade here is now looking for- ward to retailers’ visits to this mar- ket to help swell the demand. It is expected that June will be a particu- larly active month. The demand still centers on open stock patterns, a re- flection of consumer buying of smaller sets and then gradually adding to them. Color continues to play an important role in both imported and domestic lines. —_+-.____ What the Signal Means. An arm protruding from the car ahead means that the driver is: 1. Knocking ashes off a cigarette. 2. Going to turn to the left. 3. Telling a small boy to shut up, he won't buy any red pop. 4. Going to turn to the right. 5. Pointing out a scenic spot. 6. Going to back up, {. Feeling for rain, 8. Saluting a passing motorist or going to stop. SELL Ge Bott’s Kream FrydKakKes DECIDEDLY BETTER Grand Rapids Cream Fried Cake Co Grand Rapids, Mich. BIXBY OFFICE SUPPLY COMPANY GRAND RAPIDS, MICHIGAN COCOA DROSTE’S CHOCOLATE Imported Canned Vegetables Brussel Sprouts and French Beans HARRY MEYER, Distributor 816-820 Logan St., S. E GRAND RAPIDS, “MICHIGAN The Brand You Know by HART My ¢ ab 6S Look for the Red Heart on the Can LEE & CADY Distributor LONG MILEAGE RIDING COMFORT GOOD LOOKS CORDUROY TIRE COMPANY OF MICHIGAN GRAND RAPIDS - MICHIGAN TER MOLEN & HART GLUE POTS for FACTORY USE Successors to Foster Stevens Tin Shop, 59 Commerce Ave. GRAND RAPIDS, MICHIGAN 2 I. Van Westenbrugge Grand Rapids - Muskegon Truck Service Central Western Michigan DISTRIBUTOR Nucoa KRAFT (() CHEESE ‘*Best Foods”’ Salad Dressing ‘“‘Fanning’s”’ Bread and Butter Pickles Alpha Butter Saralee Horse Radish OTHER SPECIALTIES = QUALITY SKS and Coon s Grand Raplds, Mich. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS. MICHIGAN J. CLAUDE YOUDAN ATTORNEY AND COUNSELOR Special attention given creditors proceed- ings, compositions, receiverships, bank- ruptecy and corporate matters. Business Address: 433 Kelsey Office Building, GF AND RAPIDS, MICHIGAN Stonehouse Carting Co. 38 years of efficient service. 338 Wealthy St., S. W. Phone 65664 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Henry Smith FLORALCo. Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 Ship By Associated Truck GRAND RAPIDS, LANSING and DETROIT. Every Load Insured. Phone 55505 Expert Chemical Service Products Analyzed and Duplicated Process Developed and Improved Consultation and Research The Industrial Laboratories, Inc. 127 Commerce Ave. Phone 65497 Grand Rapids, Mich. 24 HOTEL DEPARTMENT Visit to the Mining Town, Hell’s Half Acre. Los Angeles, May 4—I am indebted to my friend, Tupper Townsend, for a complimentary invitation to the opening banquet at the New Hotel Whitcomb, St. Joseph, which is set for this week, and it is a matter of much regret that I will not be among the fortunate to be present on that occasion, but the assumption of owner- ship of a new apartment building in Hollywood, which is now ready for occupancy, makes it impossible for me to return to Michigan at this time. I know the occasion will be a most “magnolious” one, and I] take great pleasure in congratulating Mr. and Mrs. Townsend upon the consumma- tion of their heart’s desire; also the broadminded business men of St. Joseph who were keen enough to ac- cept Mr. Townsend’s ideas of what the Whitcomb should be, and now is. Later on it will afford me great pleasure to inspect and enjoy the hos- pitality of this wonderful establishment. The fact that every day is almost like every other day in Los Angeles has no effect upon the conversation which is carried on about the weather. It is safe to say that there are as many conversations opened between strangers by the remark: “Beautiful day, isn’t it?’ as there are with the customary “Hello” or “Good morning.” It seems that everyone recognizes that the skies are blue and that the sun is shining brightly overhead and wants to assure himself that the per- son he is talking to has observed the same facts. Anywhere else in the world, almost, conversation about the weather means something. Cloudy skies indicate that rain is going to fall and relieve a drouth or damage crops or spoil picnics or outings. Snow and ice mean that there must be more coal bought and more attention paid to the water pipes to keep them from freezing. But here in Los Angeles, where every day is like every other day, there seems to be no use for people to talk about them. It is just repetition of the same remark day after day. Of course, you object. There are rainy days and days when the skies are bleak and sullen. But such days have been very few and far between this present winter. In fact, I think I can safely assert that there has not been a day in the past four months when the sun has not been in evidence sometime during the daylight period. Of course, pessimists will assert that this has been an un- usual winter, but let them enjoy that satisfaction if it amounts to anything. I claim it has been wonderful. Last week end we motored to Pioche, Nevada, which at one time, in the early seventies, had its boom and was only secondary to Virginia City and its great Comstock Lode, which older readers will remember vividly on ac- count of the ecitement it offered to the mining world at thaxt period. The Pioche District to-day, sixty- four years since the discovery of valu- able ore there, is still accounted a good silver producer, modern methods handling lower grade ores profitably —ores which the early day mills would not touch. The interest attendant upon the pro- mulgation of the Boulder Dam project was what gave us the urge to make the trip, but stories of old mining days proved so much more interesting than the view of a possible dam site—no profanity intended—that we decided a rather more extended excursion would be of greater interest, and with a will- ing chauffeur, to suggest, was to en- compass. Pioche, which actually came into ex- istence under its present name, in 1870, MICHIGAN TRADESMAN when a postoffice was established there, though first settled in 1868, is the official capital of Lincoln county, be- ing in the Southeastern portion of Nevada and comparatively close to the Utah line. In fact, if the road condi- tions had been a trifle more favorable we would have made Pioche by way of Utah. Pioche, by the route we traversed, is approximately 500 miles from Los Angeles. It is certainly interesting even if it is not the center of activities of a half century ago. It still exists and is not, by any stretch of imagina- tion, a “ghost city” such as they talk about in the wild and wooly West. Gossip once gave to Pioche the name of being the bloodiest mining camp in existence. Mark Twain and Artemus Ward wrote volumes about it and Horace Greeley, on a lecturing tour, mentions it in his autobiography, as “Hell’s half acre.” But then, the reader of to-day, expects these old-time mining camps to be flavored with shootings, and though Pioche was never one-tenth as dangerous a place to live, from the standpoint of lead poisoning, as pictured by old-time cor- respondents, nevertheless there were enough affrays to take the monotony off life in the camp during the seven- ties, and to cast a glamour of romance over the town for the traveler of to- day. On the outward trip we left Los Angeles late of a Friday afternoon, stopped at Azusa for dinner, made our night stop at Barstow, continuing the trip early Saturday, through Daggett, at which place we left the National Old Trails road and, swinging in a somewhat Northeasterly direction over the Arrowhead Trails road through Baker and on to Las Vegas, Nevada, where we stopped for refreshments. Then we continued on over the Arrow- head Trail for some fifty miles, where, at Glendale, the main road was left and we headed Northward through , Maopa, Coyote Spring Valley and Pahranagat Valley to Alamo, thence East to Caliente, on the main line of the Union Pacific Railroad. From Caliente a short run of say twenty-five miles brought us to our destination. One used to California highways is inclined to lose enthusiasm when trav- eling some of these Nevada turnpikes, which do not lend themselves to rapid transit, but when one is out on -an ex- ploration trip he must expect to do more or less pioneering, and we, sure enough, had it for not only did we en- counter a snow storm, but were obliged to drain the water from the radiator to escape a possible freeze-up. Just im- agine being only a day’s motor trip from sultry Los Angeles, and worry- ing about chilblains. 3ut we found here a good hotel, a genial landlord, a table well supplied with jackrabbits and comfort every- where. The snow continued to fall during the night, but a moderation of temperature made motoring decidedly more comfortable. The sandy soil absorbed the precipitation and made traveling very satisfactory. Pioche, or rather the mining district centered at that point, was discovered in the closing months of 1863, when Piute (or Pahute) Indians took some are samples from that region to Santa Clara, Utah, a few miles away, where they were submitted to a crude ex- amination and found to be exceptional- ly rich in silver deposits. A scouting party was made up and there was literally a “hot time in the old town” that night. That is there would have been if a town had really been in evidence. En route the Indians had camped at a big spring in a beautiful valley and, since the Piutes called the silver ore “panacare,”” the first white man, who accompanied them, named his claim the “Panacker” and the spring the Panaca. The flourishing little town of Panaca now occupies the site around the spring, and the first settlement of HOTEL BROWNING 150 Fireproof Rooms GRAND RAPIDS, Cor. Sheldon & Oakes Facing Union Depot; Three Biocks Away. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “t- RATES $2.50 and up per day. 400 Baths Warm Friend Tavern Holland, Mich. 140 comfortable and clean rooms. Popular Dutch Grill with reasonable prices. Always a room for the Com- mercial traveler. E. L. LELAND, Mar. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. May 9, 1928 HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.50 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. ~ Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well venti- fated. A good place to stop. Amer. ican plan. Rates reasonable. WILL F. JENKINS, Manager NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Wuropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Samnle Rooms WALTER J. HODGES, Pres. and Gen. Mgr. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GerorGE L. CROCKER, Manager. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD. ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. HOTEL FAIRBAIRN Columbia at John R. Sts. Detroit 200 Rooms with Lavatory $1.50, $1.75, $2.00 100 Rooms with Lavatory and Toilet $2.25 100 Rooms with Private Bath $2.59, $3.00 Rates by the Week or Month “A HOME AWAY FROM HOME” Occidental Hotel FIRE PROOF CENTRALLY LOCATED: Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon a S= Michigan Columbia Hotel KALAMAZOO Good Place To Tie To CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION HOTEL GARY GARY, IND. Holden operated 400 Rooms from $2. Everything modern. One of the best hotels in Indiana. Stop over night with us en route to Chicago. You will like it. C. L. HOLDEN, Mgr. Se Seana aro eames peer May 9, 1928 MICHIGAN TRADESMAN 25 whites actually took place in the spring of 1864 Many rich finds were made during that and the two following years, and finally there came along a Frenchman, Pioche by name, who. established something like civilization, from whom the town derives its name. Soon there- after vast properties were taken over by two corporations and by 1870 the game was “going strong.” Framed in the lobby of the hotel were clippings from the Pioche Record, of November 7, 1872, which gives an idea of the city’s activities at that time. “The affray that occurred on elec- tion day (Grant and Greeley being the foremost presidential candidates at that time) reveals the reckless crim- inality of discharging firearms on the streets. In this instance while there was an enormous crowd collected around the polls, two men, only a few yards off, quarreled, drew their weap- ons and commenced firing without giving a thought or caring what in- juries might be inflicted upon the by- standers, who had no concern in or knowledge of the trouble. As it was, an innocent man received a possibly fatal wound. Also another couple had an animated discussion on a crowded street corner, in which a Colt’s six- shooter was a prominent feature, the barrel of which was made to carom repeatedly on the head of one of the contestants. After this set-to wash basins and_ sticking plaster were requisitioned.” Many thrilling anecdotes were re- lated during the evening lobby session of “chair warmers,” presumably for our benefit, but one would hardly im- agine it possible to find anything left of the blood thirsty rustlers of the early days, Pioche being pretty gol- darned quiet, “socially” at least, just now. Sunday morning, with a much mod- erated temperature, we started back to Los Angeles via detour which took in Modena, station on the Union Pacific, and Enterprise, to within eight miles of the well-known Zion National Park, in Utah, whose climate has the repu- tation of being extremely mild in win- ter, and, as the soil is exceedingly rich in this area, several crops a year are raised on the land. It was anything but warm when we encountered it on Sunday forenoon, but as we passed over the mountain road on our way Westward we began to feel the sooth- ing Pacific zephyrs, and after having encompassed one of the surpassing luncheons at the Nationally known Mission Inn, at Riverside, felt that life was not entirely without its joys. Again we have the canine discussion among hotel men. The recent passage of a law in Montana making it a mis- demeanor on the part of hotel oper- ators to harbor dogs in rooms in their hotels, making the seventh state to en- dorse such legislation, brings | the proposition to the forefront with a vengeance. Discussing the question in Los Angeles, landlords take the position that less than one per cent. of travelers tote dogs with them, hence it is an out- rage on the remaining 99 per cent. to be forced to come in contact with them. Naturally the hotel man should be in favor of such legislation for the rea- son that it relieves him from the em- barrassment of refusing to harbor them. Kennels can be provided under the supervision of veterinary surgeons and guests who think more of their pets than they do of the infantile hu- man species ought to be willing to pay something for this class of service. “Pete” Flickema, who for years has been chief clerk at Hotel Occidental, Muskegon, has ben transplanted to the Hotel Pantlind, Grand Rapids, to a similar position. Mr. Flickema has many friends among that portion of the public who patronize hotels, will be missed very much at the Occident- al, but will add luster to Pantlind ser- vice, and naturally is deserving of congratulation, of which I convey him a liberal portion. Harry E. Paulsen has been appointed assistant manager at Hotel Rowe, Grand Rapids, under Ernie Nier. Mr. Paulsen started at the Pantlind, ten years ago, as a bell boy, and has work- ed his way through every department in the front of the house. When he left the Pantlind he went to the Mor- ton for about a year, efter which per- iod he became identified with the Rowe as night manager, then chief clerk, and now lands as assistant man- ager. All of which goes to prove that hotel employes have something to look forward to if they will make their effi- ciency felt, instead of simply using a “job” for just pecuniary aggrandize- ment. Michigan folks who are interested in the career of Mr. and Mrs. W. L. Cart- right, formerly operators of hotels at Petoskey and Harbor Springs, will be glad to know that they are now both owners and operators of the Grand View Hotel, at Eustis, Florida, which will be kept open the year round. The Cartrights have ever been good mixers and while they will be greatly missed by their Michigan friends, no doubt will entertain many of them during the winter season. Many “inns,” “shacks” and alleged hotels in Michigan are running foul of Uncle Sam’s bloodhounds. and _ their owners are being headed for rest and refreshment at Fort Leavenworth and various county jails. The legitimate operator of a legitimate hotel is sel- dom a violator of Volstead’s regula- tions, but there are always some who “think” they are hotel men, who are doing their level best to drag down the reputation of the profession. While one may be personally opposed to preventative legislation he is foolish to defy it or take any chances. Hotel guests often embarrass their hosts by smuggling liquor into hotels, but I have never yet heard of any innocent sufferer. Lady Nicotine has been given an official cold-shoulder by the common- wealth of California. She is still suf- fering from the shock of being “high hatted” in the highest council of state officials, and by implication and inuen- do considered not quite “nice” enough with the feminine array of employes at the capitol. No longer will female contingent be permitted to smoke in the semi-open expanses, but they will be shadowed for fear they will do so clandestinely. All of which seems somewhat sur- prising when it is an acknowledged fact that more women smoke in pub- lic out here, according to claims made, than anywhere else in the Nation. We see them everywhere—in cafes, auto- mobiles and even street cars. Somebod comes forward with statis- tics showing that in England the aver- age cost of liquor per capita is $32.37. Quite likely the prohibition statistician will tell you this is far too much to spend for the vile stuff, but will he ever be able to convince John Bull of that fact. As a rule Englishmen think it a good investment. Again the North Pole has been dis- covered. Wonder if it will ever “stay put” or will we have to go through the agonies of discovery periodically? Frank S. Verbeck. —_~2+.___ Paul Woldt, dealer in general mer- chandise at Bach, renews his subscrip- tion to the Tradesman and says: “I could not get along without it.” Let the Future Care For Itself. Written for the Tradesman. What do you think of this heading in connection with forest conservation? Wait a bit. In the years following the civil war in America wheat brought the farmer from $2 to $2.50 per bushel. Many Michigan farms at that time were only partly improved and the high price of wheat was a great incentive to farmers to extend their improvement. Think of that word also in terms of con- servation. I was but a child then—perhaps I am yet—and when I saw farmers cut- ting down every tree from an acre or two of woodland every year and break- ing it up for crops I asked what they would do for stovewood when the woods were gone. I was told that wheat would pay for all the coal the farmers would need. That was before there were many settlers in the prairie states which a few years later began to produce such quantities of wheat at so low a cost that Michigan farmers had to take $1 per bushel for that crop. Not only that, but the yield per acre here kept declining except where vigorous meas- ures were used to maintain fertility. Over and over again when anyone expressed any anxiety about the future when our woodlands and forests might fail to supply the needed fuel and tim- ber, the reply would be: “Why should we worry? It won’t come in our day.” I remember that my mother’s sister lived in Ionia county and that the fam- ily had a hard struggle for existence. They had plenty of corn meal and maple syrup and maple sugar. What more could anyone ask? But, like their neighbors, they wanted more cleared land to raise wheat and get some money. This was the way it was done: Every winter the great oaks and maples and beeches were cut so that they fell in windrows. When the dry hot days of summer had dried out the tops, the windrows were set on fire. It must have been a magnificent sight. When the fire died out the farmer took his ox team and hauled the charred trunks into piles and then set them on fire. There was much work after that before wheat could be produced. Last week a neighbor got $100 per acre for the approved railroad ties which could be cut from one of his two woodlots. He has all the branches and trunks above the sawlogs for fire- wood and the smaller growing trees and the land left. Guard the woodlot and it will return good money some day. As late as 1902 or 1903 we knew of a piece of land being bought by an attorney. I do not now remember the number of acres nor the total cost, but I do remember that from ten acres he had cut and sold enough lumber and firewood to more than pay for the land. That was business enterprise. Let the future care for itself. It is not necessary to go into de- tails about the manner in which Michi- gan’s pine forests were slaughtered to make millionaires. What else could have been their thought than “Let the future care for itself,” unless they, like most of our citizens and legislators, were blind to results? In olden time it was said, ‘There was no king in that day and every man did that which was right in his own eyes.” Will our abreast of the Nation's needs and not only control but Government ever come prevent destructive enterprises? Or is there no hope of the conserva- tion—the salvation—of the until the comes to establish the rule of right- E. Whitney. world’s material resources King eousness? E. ——_+++____ Artificial Flavor Labels. The Federal Trade Commission has reaffirmed its previous rulings which permit a mnufacturer or bottler to use representations or statements to the effect that a beverage product is an imitation of a designated fruit flavor, but -has ruled further that the name of a fruit may not be used as a corporate trade name or as a trade brand or designation for products composed in part of the fruit or juice of the fruit as indicated, unless the product shall de- rive its color and flavor from said fruit. It has ruled still further that in all statements to the effect that the prod- uct is an imitation of a designated fruit flavor, the name of the fruit shall be preceded by the word “imitation” and printed in type equally as conspicuous as the name of the fruit. The rulings were issued in denying an application by representatives of several organiza- tions, including American Bottlers of Carbonated Beverages, the Crown Manufacturers’ Association of Amer- ica nd the California Vineyardists’ As- sociation, for permission to use the names of fruits upon beverages flavor- ed with artificial flavors. CHARLES RENNER takes pleasure in announcing to the traveler, tourist and re- sorter that he is now in direct control as acting manager of the following hotels: Four Flags Hotel, Niles, Michigan, in the picturesque St. Joseph Valley. Mishawaka Hotel, Misha- waka, Indiana. Edgewater Club Hotel, St. Joseph, Michigan, open from May to October. All of these hotels will be kept up to the high standard invariably maintained by Mr. Renner in all of his hotel un- dertakings. The Renner tra- dition will be in evidence at all times and under all cireum- stances. 26 DRUGS Michigan Board of Pharmacy. President—J. C. Dykema, Grand Rapids. Vice-Pres.—Alexander Reed, Detroit. Director—H. H. Hoffman, Lansing. Next Examination Session — Third Tuesday in June at College of City of Detroit. Michigan State Pharmaceutical Association. President—J. Howard Hurd, Flint. Vice-President—J. M. Ciechanuwski, Detroit. Secretary—R. A. Turrell, Croswell. Treasurer—L. V. Middleton, Grand Rapids. Be Ready For the New Fountain Season. Once more the season of freshness is here. Fur coats and furnace shovels can be stored in their respective dark independent minded speaking— corners and Americans—grammiatically can look up at blue skies and chuckle. Spring has came. The druggist cannot shift from win- ter to spring fountain equipment so simply as he can send his winter coat to storage and turn his shovel to the wall in the furthest corner of the coal bin, but he can with surprising ease keep his fountain in pace with the softer and brighter sun of the out-of- doors. He can assure his patrons a place of refreshment that does not re- tain the stuffy dreariness of a winter day. He can greet them with the same general equipment—if he has invested wisely in a fountain of long-wearing qualities—and the same small service must give them the that tell them items, but he cheering little “extras” he is in sympathy with the new season and wishes to help celebrate it at his fountain. No fountain can have the air of en- tering on a new season if dishes sel- dom used are stacked on the fountain bar and in the compartments beneath it. Gradually, as the days grow warm- er and are made for hot drinks and soups, the supply of tea and bouillon cups or bowls kept at hand should be reduced and those fewer demands not required by the daily trade should be stored away until cold winds again bring calls of “coffee—and let’s have it hot” Drinks popular in the spring and summer save trouble in washing and handling dishes. Save valuable inches where heavy cups, saucers, bowls and “hot dish” the winter months. plates were stacked during The popularity of paper cups and holders for fountain refreshments is growing steadily. Patrons learn to ex- pect fresh, sanitary containers at a fountain, and look at dishes washed in the luke warm suds and rinsing water used by the average fountain. these when they sit with suspicion Why should not the fountain owner profit by this preference on the part of his customers? Paper containers in- sure absolute cleanliness, quicker and more attractive service to patrons and win their confidence. By using them entirely at his fountain when serving cold drinks and sundaes. the druggist reduces labor, the noise and clutter of dishwashing as well as the unsightli- ness of it. He also reduces his break- age bills and adds to his profits. The few customers who still demand china or glass dishes and soda containers can usually be converted when they are MICHIGAN TRADESMAN told that their own health interests are being protected by the change. They will soon find satisfaction in knowing the crisp, fresh containers safeguard them from germs often transmitted through careless dishwashing. The new season should be begun with flawless equipment, for there will be a number of breaks and delays suffi- cient to cost time and patronage. Ac- cidents will happen to the best regu- lated’ fountains, and the retailer who starts out on the “heavy” fountain sea- son with unreliable machinery and im- plements is bound for the rocks that make themselves felt in expensive re- pair bills. Minute attention should be given to the equipment—before the rush begins. Motor, compressor, condenser, cooler boxes, coils, stand-pipes and draft arms should be looked over very critically, cleansed and tested to see if they are fit to stand up under six months of extreme wear and tear. containers, Worn and shabby parts should be re- Supplies should be supplemented and new ac- paired or replaced entirely. cessories acquired. Have you received new copies of the supply manufacturers’ catalogues, and if you have, are you carefully look- ing them over? This should be done, before any new purchases are made, for you may learn of new equipment or other new wrinkles just introduced to fountain service, as a progressive fountain manager, you, naturally, will want to acquire. If you wish to keep the service up to the same high standards you now maintain, you must keep up to the minute on all of the latest innovations and equipment which is being offered by the supply men. With a wide variety of patterns and styles to select from, there is no reason why a fountain manager cannot execute a great deal of originality at fountain the fountain. Have spoons, holders and menu cards unlike those of your competitors. Serve different dishes than he does—strive for individuality; the patrons appreciate it. These minor details, carefully thought out, may make new friends for your fountain. This is stock in trade upon which you should capitalize. As to the tables, the fountain itself —their cleanliness will be a matter of constant duty. From a patron’s view- point, won't you, please, this approach- ing season, see that the tables are wiped off with clean, well-washed cloths, and wiped so that no stickiness remains upon the table top. If every fountain manager will only do this, he will attract much more woman patron- age, for I sincerely believe that these women will have the money to spend at the fountain which now goes to and laundresses as pay for which have been friendly aids in performing the role which was intended for the towel of the soda fountain clerk. cleaners cleaning sleeves In considering the essentials which comprise a successful soda fountain drink, there is no component of the finished product of more importance than the carbonation of the water. The bottlers in compounding the bottled beverages are able to place the car- bonation at any desired degree, while the fountain manager must decide up- on some certain standard and carbon- ate all of his flavors at this one volume. The bottled drink, remaining carbon- ated for some length of time before be- ing used, must naturally be carbonated at a high degree of pressure; the foun- tain drink, quickly consumed, does not require this. However, there is the danger at the fountain to carbonate too low. You have all tasted fountain drinks that were flat and unpalatable. When a patron orders an ice cream soda he expects to get a drink which has some “kick’’ to it. This is just as much a part of the drink as the flavor. Sometimes, fountain managers pay more attention to seeing that the drink is chilled than they do to its carbona- tion, forgetting that the carbonation of the drink is the quality which seems to create the refreshing feeling to the consumer. The bottling industry tells us that ginger ales are carbonated at from four to five volumes, that grape drinks are carbonated at two to two and half volumes, and that citrus drinks taste best carbonated at three volumes. Since most of the citrus flavors are the popu- lar drinks at the fountain, it seems well to deduce that all fountain drinks should be carbonated at from two and a half to three volumes. Cold glasses, chilled sirups, plus a fairly well car- bonated water should produce the best of fountain drinks. Remember this in compounding ice cream sodas. Another important point to remem- ber in drawing the carbonated water is to draw it easily and let it trickle down the side of the glass over the sirup. Then with a short, snappy, vig- orous mixing just before the drink is served there is the minimum loss of gas, and the maximum amount of car- bonation is reserved to add pep and zest to the finished drnk. At the fountain itself a two weeks’ campaign of “specials” will bring new season buyers who will return often as the season grows old—and another season comes. The druggist who is content with the friend!y patrons he has is resting on his oars at a danger- ous time. With the constant shifting and increasing of population in every community, each season should have its “friendships” campaign during which advertising is done at the foun- tain by giving extra attention to the niceties of service and souvenirs or re- duced prices bring customers into the store. “Service—Plus,” the plus con- sisting of genial courtesy that leaves no doubt of the welcome. ——— 27+ Value of the Food Drink. Chocolate has a definite food value. For the chronic dyspeptic, what could be better than a food drink? For the individual with poor teeth, what could be better than a food drink? We have a large class of luncheon customers who want to eat and run, get lunch in ten minutes and spend the remainder of the luncheon period in strolling up| and down the street. They are boost- ers for the food drink, and, if they are going to lunch so hurriedly, are wise to stick to it. The hurried business man who cannot spare the time to chew his food may find a friend in the food drink. May 9, 1925 The Big Drive on the Muskegon Rive- Grandville, May 8—Being a membe- of the “Big Drive” was an honor nc: excelled to-day by that of a marine j, the service of the United States. was more akin to the navy than th land forces since the greater part o: the work was performed on the wate: “The Big Drive is coming,” shout, the schoolboy, which when heard was the signal for twinkling feet flying across the fields toward the river blufi At Bridgeton nearly a half mile view was obtainable up the stream and the first sight of the men of the river was hailed with shouts of joy. Log jams would be broken now, and soon the placid waters of the Muske- gon would flow unvexed to the mouth. Rollways were, of course, freed of their winter’s burden before the drive was due. It was no part of the drivers to break rollways, although logs which had been floated far inland across thx flats during high water were the legiti mate prey of the canthook and lever. Driving the winter's cutting of pin: down the stream to the mills at thc mouth was as much a part of the log- ging work as was the cutting of the logs into proper lengths for the saws. Muskegon was at the mouth of th: most important lumbering stream j: the world and people sometimes won dered why that burg did not grow into a large city in the early days. Jus: across the lake in Illinois grew a mammoth city known to this day as Chicago, the Indian term of that name being “skunk.” Well, it seems the skunk got the start of the wolverine, leaving the mill town stranded high and dry when its millionaires, as soon as they had mad their pile, floated to the city across the lake, where they invested their millions to good advantage. The earlier drivers had less sever: experiences than those of a later day. The work, however, was severe ani! trying to the strongest muscles. Indian Jims, Petes and Bills were numbered among the drivers at different periods. although the Indian was not fond of serious labor. As pilots on lumber rafts they did their best and were thoroughly appreciated by the whites. In early spring a tremendous flow of ice preceded the log jams, and the roar of the moving mass was _ heard for a long distance. As lumbering in- creased the log jams became more in evidence and log driving a most try- ing and important stunt. In an early day the drive passed to the booms early in spring. However, as the cutting of pine increased the work of driving became more precari- ous and the number of employes trebled. 1 recall one spring when the _ ice passed out, leaving a big log jam piled against the river bridge at Bridgeton. An all night vigil was kept by many of the inhabitants who were fearful of losing the bridge. Even the spirits were consulted as to the fate of the structure, but no satisfactory answer was given to the many anxious enquiries. As early as 1857 spirit circles were formed and the occult forces brought into play. The bridge, however, withstood the jam for two days, then heaved off the piers y and went in a wreck down the stream. That jam of logs was piled many feet in the air, completely blocking the flow of the water, which was turned aside across the low flat land. It was perhaps a month later before the drivers were able to break the jam and send the river on its natural course. The men of the drive lived on the fat of the land, which consisted mostly of pork, beans and potatoes. That sort of food was “fat” in those days and not to be despised. Later, in the lum- ber shanties, well known cooks were employed and some of the menus would have done honor to the table of a first-class hotel. Driving and sacking kept the river boys busy most of daylight. In the ris — > 925 May 9, 1928 MICHIGAN TRADESMAN 27 — : : ; A yer wh evenings, after the work of the day Butler Amasses Fortune Handling WHOLESALE DRUG PRICE CURREN ji yer was done, these men sauntered into Eggs. : ae ’ the backwoods stores and patronized The death of George Glass, for near- Prices quoted are nominal, based on market the day of i-sue. ey the merchants who sold tobacco and a ; aA Wasl sometimes a grade of stomach bitters !y half a BPE: employec . ate Acids Gotten Seed -_.. ; tea - Beledentn ee = Ds : | cil ai. He Sak cee j as 2 tler servin others, re- .) .. 12%@ 20 Cubebs __-...... een h which agreed with the tastes of these ington as a butler serving others, re i bene eg 2 jaca c 00@6 25 Benzoin Compd. @2 40 oO! ae hardy sons of the forest. vealed an estate valued at upward of Carbelic ~-. 38 @ 44 Sucalyptus -_.. 1 25@150 Buchu _______- @2 16 Bt [here were no saloons in the small- gsq.qgy. The greater portion of this Gitrie ~~ 53 @ 70 oo pee 2 ee = Cantharadies __- <= . oh be Fives toms Sut stdmack DiHCES, tet: money was gathered by profitable Murlatic ----.-- a Juniper Wood - i cog! 18 uae sea 91 44 a: o- pregnated with some. sort of bitter oe é ti Ba us aa 4 ha hogeia co. aes aaa 18% - Lard, extra __.. 155@1 65 Cinchona ____... @2 16 A \ root, answered very well the cravings speculation in eggs, whic 1e bough Sarpharis 2 —— 3%@ 8 Lard, No. 1 __-. 1 25@1 40 Colchicum @1 80 fi { of the woodsmen for an alcoholic out of his Savings and held in cold sitjaric 50 @ 60 a, - . tear = Deten cle ¢ a *M i drink. storage until prices advanced Mr. ee : a at i : : : 2 ee remon 4 25@4 50 Gentian _________ @1 35 he Ale In later years the drive would be Glass was employed in this city as Ammonia Linseed, raw, bbl. @ 76 Guafac ____..___ @2 28 as many weeks making the trip to the : ee ke Water, 26 deg... 06 16 Linseed, boiled, bbl. @ 79 Guaiac, Ammon.. @2 04 mill booms. Frequently midsummer butler by Mrs. Benjamin H. Bucking- Water, 18 deg.__ a4 13° Linseed, bld_ less 30 3 howe .... @1 2% - . 48 was gone before the last log was cast ham, but the nucleus of his fortune oo deg... 04 g > ae pind i cc 83@ = a bi a p fo adrift. Farmers’ gardens along the was made in the Chicago market. Chie (Gran. a @ 20 Neatsfoot -..... 1 35@1 35 Kino __.......~~~ @1 44 h. i river suffered at times from the depre- a, Olive, pure -... 400@6 00 Myrrh _.__..____ @2 52 of N dations of log drivers. I remember When solving a problem, throw your Balsams ae 2 85@3 25 a os = a ae Brees — ery a oe which I prejudices out of the window. are pee 3 om x Olive, Malaga, saace Opium, Camp. _. @1 44 rs charged to the raid of log drivers. r anada) __ @3 00 green ........ Opium, Deodorz’d @5 40 “h ; Immense floats were contrived on : WOE xing nes . {Oregon) -- | 65@1 00 Orange, Sweet - 5 00@5 25 Rhubarb __...__- @1 92 a : which were the cook shanty and bunk Don’t be carried off your feet by the oo ca ; = ace pure- 1 00 ; ps i ie F house for the care of the drivers. The flannel mouthed TAGCA ee ee Pennyroyal ___ 3 25@3 50 : sackers sometimes were conside rably Barks Peppermint a seas a Paints 4 alas; . Rose, pure __ d ne ' delayed by logs which had been cast Cassia (ordinary). 25@ 30 Hoses Fiows 1 wal 60 Lead, red dry - 13% @13% ne ' aside by high water and were found Cassia (Saigon).. 50@ 60 Sandelwood, E. Lead, white dry 13% 4@13% , ' wedged among the trees many rods AWNINGS Sassafras (pw. 60c) @ 60 Le 10 50@10 75 Lead, white oil__ 13% ages ve back from the river proper. All such : ~—_ Cut (powd.) 20@ 30 Sassafras, true 1 naa 00 Gakce. peer pe B i" f Dad to Ue rod & he Sas, which 2 ee UE TT Sassafras, arti'l 1 0 Red Venet’n Am. 3%@ 7 i i fc j : Spearmint Lee 8 00@8 25 1 : ot course, consumed time. Slepet Soom (1 1 50@1 Red Venet’n Eng. 4@ 8 1 | ; Were the logs floated down the Mus- nan # neo Be wiua Gil see “¢ 7 ’ i kegon in those long ago days now ish ae @ 2 Tar USP 7 o w Wilne .. iae ~ a standing in forests of pine their value Et a --------~- 10@ 20 eo a ore giao so. 6s H. P. Prep... 2 90@3 ¢- i would be above rubies. Pine which rickly Ash ~-____ @ % Wintergreen, _ Rogers Prep. __ 2 90@3 ¢ eh r sold for five or six dollars per thous- Extracts CO 6 00@6 25 si and feet would be worth a hundred and iia 60@ 65 ‘ooo mere 25 a more dollars to-day. Old Timer. Licorice, powd. -__ 60@ 70 wintergreen, art 75@1 00 Miscellaneous 4 . 2-2-2. ___ Woem Seed _.__ 5 50@5 15 seocenana OSE 67@ 7a , i. : Wormwood -- 16 50@16 75 Alum _... U8@ 12 ie 4 Men’s Fancy Hose Selling Well. Flowers A ; ‘ j . Alum. powd. and i Quite an active call is reported for Ghamanilia (cca) we o : peround ——«— O66 H is : men’s fancy hose in a wide variety of Chamomile Rom. @ 60 Potassium : cmsh, ae aa . i Bicarbonate __-- 77 40 trate 20 3 15@3 40 i patterns. Business in the merchan- “ Bichromate _____ 15 26 gcc baa or . ; dise is described as ahead of last year, Seatac oe 50@ 65 oe 7 ae * Cantnaradea “po. "ae a ¢- with the indications being that warmer Acacia, 2nd ____ 45@ 60 Chlorate, grand 23@ 30 oo rpg . aa 82 ee Nesade : apsicum, pow 50@_ bu a. £e weather will further spur the demand. Neacta iowecias 350 0 ve rl acini 16@ 25 Carmine 4 00@7 50 a Mercerized and rayon mixtures styles Aloes (Barb Pow) 25 35 Cyanide -___--_. 30@ 90 ‘aSsia Buds __- 30@ 35 c | Se aes : f S : i bi ' = Aloes (Cape Pow) 20 35 Iodide __---.-.__ 4 36@4 55 Cloves SS n0@ oe ti cz to retail at three pairs for $1 and also — Aloes (Soe. Pow.) 3g 80 Vermanganate Te 20@ 30 a ue x A , at 50 cents a pair have 2 nh : : s safoetida ______ 50 60 Prussiate, yellow 5 ---- 1 cents a pair have met with the Camp Equipment ie. 751 G6 «Grusciaie. red. @ 70 Chloral Hydrate 1 20@1 4v S, best buying. In colors green was ac- Camphor ________ 85@ 90 Sulphate _______ 35@ 40 Gucaine oa 12 85@13 50 { ° ; . j ) é ae ? + tive a short while ago, but the present Boat Supplies Pei ea e = c eae list, eas 40% 50% ir i . . . i a business is ainly -entrate i Copperas "______ 2%@ 10 oe : JusINess 1s mainly concentrated on . . ss pia a er 7 Roots Copperas, Powd. 1@ 10 “A I grays, blues and _ tans. A steadily CHAS. A. COYE, INC. Myrrh oe) io @ 15 Alsanet . _._.._. 30@ 35 Corrosive Sublm 2 25@2 30 y a growing call is also noted now for GRAND RAPIDS, MICH. Myrrh, powdered @1 00 Blood, powdered_ 35@ 40 Cream Tartar -. 35@ 45 e : 4 golf i. ; um a ee oe 28 Hr ela ams " 18 d { Shellac ©. €9@" 80 Gentian, powd... 20@ 30 Dover's Powder 4 eng 50 : { Shellac 2. 75 o Ginger, African, : mery, os. 5 i : 4. negara SET 4 Tragacanth, pow. 2. . powdered oes 30@ 35 Emery, Powdered @ 16 F oS y Tragacanth _ 2 oog2 35 Ginger, Jamaica. 60@ 65 Epsom Salts, bbls. @ 03 ; Turpentine ______ 30 Ginger, Jamaica, Epsom Salts, less 3%@_ 10 | powdered ___.__ 45@ 50 Ergot, powdered __ w4 0v O \ Goldenseal, pow. 7 50@8 00 Flake, White _. 15@ 20 ‘ j - Insecticides Ipecac, powd. —. 2 00 Formaldehyde, lb. 11144@30 iF | ve Eicorice ...._____ 35@ 40 Gelatine -_..___. 80@ 90 “ \rsenic = —-_.-____. 08@ 20 Licorice, powd.-. 20@ 30 Glassware, less 55%. ‘ oe vad ~ 09 fh Orris, powdered. 30@ 40 foes full cues 60%. oa ue Vitrio ess Poke, powdered. 35@ 40 Glauber Salts, bb G2 > i 4 PARIS GREEN Bordea. Mix Dry 12 26 Rhubarb, powd.-. | @100 Glauber Salts less 04@ Hellebore, White Rosinwood, powd. @ 40 Glue, Brown ____ 20@ 30 ‘ i| ARSEN ATE OF powdered .____. 18@ 30 Sarsaparilla, Hond. Blue, Brown Grd 16@ 22 ; \ Insect Powder 42%@ 50 ground ________ @110 Glue, Whte __.. “aa 35 ( lead Arsenate Po. 13%4@30 Sarsaparilla, Mexic. @ 60 Glue, white grd. 25@ 35 ‘ * LEAD a and Sulphur 08@ 33 Saquille 35@ 40 ao oe ase 45 : —— oo Squills, powdered 70@ 80 Hops _....______ 75@ 95 —e Or Re ee 8 See Valerian, powd.._ odoform ....... “f ie Acetate _. 20 a . CALCIUM lc cc lc ee $1 50 0 Buchu @1 05 Feeds ie, powdered. @1 @0 . Buchu, powdered 1 10 Menthol -..... -- 7 60@8 00 FUNGI BORDO Bee ae aeQ! Spe oo gw Mente - Sage, % loose __ 49 Anise, pow ux Vomica _.._ C ? DRY LIME AND Sage, powdered__ @ 3 bali reecee-- a i -_ — pow. aa = Canary --..-... epper, blac w : —o - Bee Caraway, Po. .30 200 30 p nh Whi - 5 7 SUL Senna, Tinn. pow. 30@ 85 epper, White, pw. 65@ 75 1 Uva Urst ____.___ 2g 25 ann eos 3 oe oa “3s _—, Burgudry 7 - : oriander pow. po a 5 oe. . PESTROY TUBER Oe oe 15@ 20 Quinine, 6 oz. cans 3 59 Olle oe fe. ae 7 Rockets Saits _. a0g2 = Oe ne Sacharine _..... 2 6 7 : TONIC _. Bitter, 76097 1 «Flax omen oe a a Salt Peter _.___- 11@ 22 | OL, FORMALDEHYDE, ETC. |) sfikg-aue: Rape ee US He cea Mee BS 7 Almonds, Bitter, Hemp eae 8@ 15 Soa reen 15@ 30 BLUE. VITRI artificial __..__ 3 00@3 35 Lobella, powd. a @1 60 pe Bae ona 7 25 ed WE CARRY STOCK OF ALL THE ABOVE, |} (ftej--arvz 1 soo. Muriard fellow Hg HE Soap, white castle Almonds, Sweet, —PERHAPS THE LARGEST LINE IN THE, ff atiatt#ton.gan-- 1 90Q! 25 Quince "72 1 261 60 Soap, white castle t f Sabadilla ......_ 45@ 50 10 Amber, rectified 1 50@1 75 gina 2 1%@ 1g Soda Ash -_-___- 3@ iS 1 GG ce foe < Soda Bicarbonate 3%@ 10 STATE. WRITE FOR PRICES. Sclac == FSGS Worm"Rnaics hg, Sok Reon ane | Cajeput 2 00@2 25 oe ee °" Spirits Camphor @1 2 (jak 3 00@3 25 Sulphur, roll _... 34@ i0 ; i l ° & P ki D c Castor 1 eet 70 Seana, Sat ao “ae is | | I ul fg ‘am Ss i : : . aze tine er Ins g ompany Sioa u oe 1 00 a ‘i eee @1 80 oe gy oe 2 ee a ee OL eee 2 50@2 76 econite _..... urpentine, Ven. MANISTEE Michigan GRAND RAPIDS a es ioe $5 fldes =. @1 5€ Vanilla Ex. pure 1 50@32 00 “ Cod Liver 2 00@2 45 Arnica -_-......_ @1 50 Vanilla Ee. pure 2 26@2 60 fees ’ ——— Croton _......-- 2 00@2 26 Asafoetida -...._ @2 28 gine Sulphate __ 06@ 11 MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and country mercharts will have their orders filled at market prices at date of purchase. ADVANCED Lamb Lard DECLINED Roauefort and Brick Cheese Evaporated Apricots AMMONIA 24, 12 oz. case 2 Quaker, , per doz. 8 50 15 lb. pails, per doz. 11 95 25 lb. pails, per doz. 19.15 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, 10c, doz. _..__ 3 Royal, 6 oz., do. .-.. 2 70 Royal, 12 oz., doz. _- 5 20 Boyal, 6 ib. —__.... 31 20 Rocket, 16 oz., doz._- 1 25 K. C. Brand Per case 10e size, 4 doz. -.---- 3 70 ttc tise, 4 Gor. —--_-— 5 50 Bic size, 4 dor. —_._._ 7 20 25c size, 4 doz. __---- 9 20 S0c size, 2 doz. ___.._ 8 80 Rio sige t Gog: _.. 6 Rb 10 Ib. size, % doz. _--- 6 75 Freight prepaid to jobbing point on case goods. Terms: 30 days net or 2% cash discount if remittance reaches us within 10 days from date of invoice. Drop shipments from factory. BLUING JENNINGS The Original Condensed 2 oz., 4 dz. cs. 3 00 3 oz., 3 dz. cs. 375 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 Corn Flakes, No. 124 2 85 Corn Flakes, No. 102 2 Pep, No. 224 ee Pep, No. 202 — Krumbles, No. 424 Bran Flakes, No. 624 Bran Flakes. No. 602 th ~ o Post’s Brands. Grape-Nuts, 24s Grape-Nuts, 100s -_-- Instant Postum, No. 8 Instant Postum, No. 9§ Instant Postum, No. 10 Postum Cereal, No. 0 bobo LO Dw Om OI OT DS Oo a] o Postum Cereal, No. 1 70 Post Toasties, 36s —__ 60 Post Toasties, 24s _- 60 Post’s Bran, 24s BROOMS Jewell, doz. 5 Standard Parlor, 23 Ib. 8 25 Fancy Parlor, 23 Ib.__ 9 25 fx. Fancy Parlor 25 Ib. 9 75 Ex. Fcy. Parlor 26 Ib. 10 00 6 fees aise 1 75 Whisk, ao. 3 2 75 BRUSHES Scrub Solid Back, 8 in. ___. ) 50 Solid Back, 1 in. ___. 1 76 Pointed Ends -.-_-.-- 1 26 .Potted Ham, Gen. % Stove Den 2 1 80 Os BP 2 00 Pecrieae 22 2 60 Shoe ee 2 25 No 2) 3 00 BUTTER COLOR Dandelion 2... a 86 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. ___.. 12.8 Faranine, fe 4% Paratine, 188 14% Wiicemine 40 Tudor, 6s, per box _. 30 CANNED FRUIT Apples, No. 10 _. 5 15@5 75 Apple Sauce, No. 10 8 00 Apricots, No. 2% 3 40@3 9@ Apricots, No. 10 8 50@il 00 Blackberries, No. 10 7 50 Blueberries, No. 19 _. 13 60 N 3 (herrics, No. 2 25 , : __. & 06 Cherries, No. 10 —... 16 00 Loganberries, No. 10 8 50 Peaches, No. 2 ~..--. 3 75 Peaches, No. 24% Mich 2 20 Peaches, 2% Cal. 2 25@2 60 reaches, 100 3 50 Pineapple, 1 sli. ...... 1 35 Pineappic, 2 sli. 2 45 P’apple, 2 br. sl. 2 25 P’apple, 2 br. si. P’apple, 2%, sli. P’apple, 2, cru. Pineapple, 10 Pears, No. 2 Pears, No. 2% Raspberries, No. 2 bik 3 25 Raspb’s. Red, No. 10 11 50 Raspb’s Black, No. 410 2 15 00 Rhubarb, No. 16 _... § 00 Strawh’s, No. 2 3 25@4 75 CANNED FISH Clam Ch’der, 10% oz. Cam Ch, No. 3 ...2.. Clams, Steamed, No. 1 Clams, Minced, No. % Finnan Haddie, 10 oz. Clam Bouillon, 7 oz. Chicken Haddie, No. 1 Fish Flakes, smal] .. Cod Fish Cake, 10 oz. Cove Oysters, 5 oz. — Lobster, No. \%, Star Shrimp, 1, wet --... 2 26 Sard’s, % Oll, Key —- Sardines, % Oil, k’less Sardines, % Smoked Salmon, Warrens, %s Salmon, Red Alaska Salmon, Med. Alaska Salmon, Pink, Alaska 7 Sardines, Im. \%, ea. 10@28 Sardines, Im., %, ea. 25 Sardines, Cal. - 1 35@2 25 Tuna, % Btue Fin —_ 2 9 Tuna, 4s, Curtis, doz. 2 20 4 7 RSS 4 OD PO GO DO BO GO pet St o Tuna, %, Curtis , doz. Tuna, is, Curtis, doz. CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Deviled Ham, %s Deviled Ham, %s _._ Hamburg Steak & Onions, No, 1 Potted Beef, 4 oz. Potted Meat, % Libby Potted Meat, % Libby Potted Meat, % Qua. § 90 3 6 Beef, No. 1, Corned __ 3 10 Beef, No. 1, Roast _... 3 10 Beef, No. 2%, Qua. sli. 1 50 Beef, 3% oz. Qua. sli. 2 10 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions, s 3 70 Chili Con Ca, t6 — 1 35 2 3 Vienna Saus., No. & Vienna Sausage, Qua. 95 Veal Loaf, Medium _ 2 25 Baked Beans Campbells .... 2 i 45 Juater, (5 of UU Fremont, No. 2 _. 1.25 Shige? No, foe 95 Snider: No. 2 1... 8385 Van Camp, small... _ 90 Van Camp med: 2... 1:15 CANNED VEGETABLES. Asparagus. No. 1, Green tips _. 3 76 No. 2%, Large Green 4 60 W. Beans, cut 2 1-65@1 7 W. Beans, 10 : 7 oo Green Beans, 2s 1 65@2 25 Green Beans, 10s _. @7 60 L. Beans, 2 gr. 1 35@2 65 Lima Beans, a Soomen . 16 Red Kid, m6. 1 26 Beets, No. = oe 1 75@2 40 Beets, No. 2, cut 1 10@1 26 Beets, No. 3, cut -... 1 60 Corn, No. 2 stan. _. 1 16 Corn, Ex. gtan. No. 2 1 36 Corn, No, 2, Fan. 1 ae 36 Corn, No. io -- 8 00@10 75 Hominy, No .3 1 00@1 15 Okra, No. 2, whole _. 2 15 Okra, No. 2 cnt. i 95 Dehydrated "Veg. Soup 90 Dehydrated Potatoes, Ib. 45 Mushrooms, Hotels __ 33 Mushrooms, Choice, 8 ox. 40 Mushrooms, oe Extra 650 Peas, No a. wns 2 OS Peas, No 2, Sift, one... 1 85 Peas, No. 2, Ex. Sitt & 2. 2... 8 as Peas, Ex. Fine, French 26 Pumpkin, No. 8 1 86@1 66 Pumpkin, No. 10 4 00@4 76 Pimentos, %, each 12@14 Pimentoes, %, each _ 27 Sw’t Potatoes, No. 2% 2 26 Sauerkraut, No.3 1 35@1 60 Succotash, No. 2 1 65@2 60 Succotash, No. 2, glass 2 “4 Spinach, No. , eee ee Spnach, No. 2.. 1 60@1 90 Spinach, No. 3.. 2 36@2 60 Spireich, No. 10. 6 66@7 00 Tomatoes, No. 2 1 20@1 30 Tomatoes, No. 3, 1 99@2 25 Tomatoes, No. 10 6 00@7 50 CATSUP, B-nut, email ......... 1 90 Lily of Valley, 14 oz... 2 25 Lily of Valley, % pint 1 65 Paramount, 24, 8s .._- 1 35 Paramount, 24, 16s __ 2 25 Snidera, 8 08.) 2.0. 1 76 Sniders, 16 oz. _._..... 2 55 Quaker, 8 oz. _.-..... 1 26 Quaker, 10 of, 2. naw 40 Quaker, 14 oz. -.-.... 1 90 Quaker, Gallon Glass 12 00 Quaker, Gallon Tin __ 8 00 CHILI SAUCE Sider, 146 ox. .......2.. 3 30 Studer, 6 of. 225.073 2 30 Lilly Valley, 8 oz. .. 2 25 Lilly Valley. 14 oz. .. 8 265 OYSTER COCKTAIL. Sniders, 16 oz. _...._._ 8 36 Sniders, 8 oz. ___.. 2 30 CHEESE. Roqucfort 45 Kraft, small items 1 65 Kraft, American 1 65 Chili, small tins _. 1 65 Pimento, small tins 1 65 Roquefort, sm. tins 2 25 Camembert, sm. tins 2 26 Longhorn __-_- i . 20 Wisconsin Daisy oe ae Sap Sago os hea ee Brick . oa By CHEWING GUM. Adams Black Jack __.. 65 Adams Bloodberry ____ 65 Adams Dentyne ________ 65 Adams Calif. Fruit ___. 65 Adams Sen Sen _._.____ 65 Beeman’s Pepsin ...... 66 Beechnut Wintergreen. Beechnut Peppermint . Beechnut Spearmint ~... Doublemint Peppermint, Wrigleys -. 65 Spearmint, Wrgileys _. 65 auicy. Fruit: 6 Wrigley’s P-K ee 65 Tener 65 COCOA. Droste’s Dutch, 1 Ib._- 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 Ib. 60 Chocolate Apples ---- 4 50 Pastelles, No. 1 ---12 60 Pastelles, % lb. ------ 6 60 Pains De Cafe ----- __ 3 00 Droste’s Bars, 1 doz. 2 2 Delft Pastelles ------ 21 1 lb. Rose Tin Bon Bonk —1c 00 7 oz. oo Tin Bon Boss 9 00 13 oz, ‘ae De Cara- ae 2 13 20 12 oz. Rosaces -.---- 10 80 % lb. Rosaces __--- 80 % Ib. Pastelles -_---- 3 40 Langues De Chats -. 4 80 CHOCOLATE. Baker, Caracas, %8 ---- 37 Baker, Caracas, 4s -.-. 85 COCOANUT Dunham's 15 Ib. case, %s and %s 48 16 ib. caus, 4S ---.--.-. 47 15 Ib. case, %8 -------- 46 CLOTHES LINE. Hemp, 50 ft. ____ 2 00@2 26 Twisted Cotton, 3 50@4 00 3 50@4 00 Se th ........ Braided, 50 ft. Sash Cord HUME GROCER CO. ROASTERS COFFEE ROASTED 1 Ib. Package Metros 2. 35 PAOeety 25 Cuaeee oo 41 Neorow 2.0... 39 oe House ..-..- . Roval ae. 40 McLaughlin’s Kept-Fresh Vaccum packed. Always fresh. Complete line of nee bulk coffees. W. F. McLaughlin & Co., Chicago. Coffee Extracts mF. per 1p 12 Frank’s 50 pkgs. __ 4 26 Hummel’s 60 1 Ib. CONDENSED MILK Leader, 4 doz. -..._. 7 00 Bagle, 4 doz. _________ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. __ 4 60 Hebe, Baby, 8 do. _. 4 40 Carolene, Tall, 4 doz.3 80 Carolene, Baby __.... 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. __ 4 Quaker, Baby, 8 doz. 4 Quaker, Gallon, % doz. 4 Carnation, Tall, 4 doz. 4 Carnation, Baby, 8 dz. 4 70 Oatman’s Dundee, Tall 4 Oatman’s D'dee, Baby 4 very Day, Tall 5 4 4 Every Day, Baby ____ 4 90 Pet, “Tae 2 80 Pet, Baby, 8 oz. _... 4 70 morden 6s Tall 22 4 80 Borden's Gaby ____ 4 70 Van Camo Tall 4 50 Van Camp, Baby ____ 4 40 CIGARS G. J. Johnson’s Grand G. J. Johnson Cigar, 0c ........... Th Worden Grocer Co, — Airedale 35 0 Havana Sweets -_-. 35 00 Hemeter Champion -- 37 50 In Betweens, 5 for 25 87 50 Canadian Club ---..- 00 Little Tom ...---~-. -~ 37 60 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 . Webster Cadillac _... 75 00 Webster Knickbocker 95 00 Webster Belmont.. 110 00 Webster St. Reges 1245 00 Bering Apollos ..... 95 00 Bering Palmitas -. 115 00 Bering Diplomatica 115 00 Bering Delioses __-. 120 00 Bering Favorita ..-. bg 00 Bering Albas -..... 150 00 CONFECTIONERY Stick Candy Pails Stanflera@ 2.0. 16 Pure Sugar Sticks 600s 4 00 Big Stick, 20 lb. case 18 Mixed Candy Kindergarten --..---- on ae feeder oo 14 Rg On an ae French Creams -------- 16 Paris Creams -....----. 17 Grocers 11 Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 75 Choc Marshmallow Dp 1 70 Milk Chocolate A A 1 80 Nibble Sticks -....._- 1 85 No. 12, Choc., Light . 1 65 Chocolate Nut Rolls — 1 86 Magnolia Choc -...... 1 25 Gum Drops Pails Anis 2 oo a Champion Gums ...-.... 16 Challenge Gums ......- = Pavorte 2... ae Superior, Boxes __..-- nn oe Lozenges Pails A. A. Pep. Lozenges 16 A. A, Pink Lozenges 16 A. A. Choc. Lozenges 16 Motto Hearts -...--. ley | Malted Milk Lozenges 21 Hard Goods Pails Lemon Drops -----.... 18 oO. F, Horehound dps. .. 18 Anise Squares 18 Peanut Squares ---....- Horehound Tablets _.-- 18 Cough Drops Bxs Putsam's: 135 Smith Bros. ..-.....-. 1 60 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 4 oz. pkg., 48s, case 3 40 Speciaities Walnut Fudge -.. 23 Pineapple Fudge ~...-.. 22 Italian Bon Bons ..... 17 Banquet Cream Mints. 27 Silver Kings M.Mallows 1 25 Mich. Sugar Ca., 24, 5c 16 Pal O Mine, 24, 5c -... 75 Malty Milkies, 24, 5c .. 76 Lemon Rolls ........__ Tru Luv, 24, Se ____ No-Nut, 24, 5c COUPON BOOKS 50 Economic grade 3 60 100 Economie grade 4 50 500 Economic grade 20 00 1000 Economic grade 37 60 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 lb. boxes DRIED FRUITS Apples N Y. Fey., 50 Ib. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice ____ 22 Evaporated. Fancy ____ 28 Evaporated, Slabs _____ 17 Citron ot tee. a May 9, 1928 Currants Packages, 14 oz. ....__ 19 Greek, Bulk, lb. ._-~__ 19 Dates Dromedary, 36s -... 6 75 Peaches Evap. Choice ~_..-____ 16 Evap. Ex. Fancy, P.P. 18 Peel Lemon, American .... 30 Orange, American ._._ 30 Raisins Seeded, bulk ~_----_.__ 9 ‘Thompson's s’dles blk 8% Thompson's seedless, 15 oz. California Prunes 60@70, 25 lb. boxes_.@08% 50@60, 25 lb. boxes__.@09 40@50, 25 lb. boxes_._.@1v0 30@40, 25 lb. boxes_.@10% 20@30, 25 lb. boxes_.@16 FARINACEOUS GOODS Beans Med. Hand Picked ___ 11 Cal Jamas: oo. 11 Brown, Swedish ______ 09%, Red Kidney ...-.. 1l Farina 24 packages .___.... 2 60 Bulk, per 100 Ibs. ... 06% Hominy Pearl, 100 lb. sacks -. 3 50 Macaronl Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Hibow, 20 ib. 2... 07% Egg Noodle, 10 Ibs. -. 14 Pearl Barley Chester: 202. 4 ao UC ga itas aS a ESE etter al 7 on Barney Grits _-. 5 0" Peas BCOtet, 10s soi O64 Split, Ib. yellow -..-.- 08 Split green ........._ 08 Sage Hast India _...2....... 1 Taploca Pearl, 100 lb. sacks __ 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant -. 3 50 FLAVORING EXTRACTS 55 Years Standard Quality. JENNINGS PURE FLAVORING EXTRACT Vanilla and Lemon Same Price % oz. 1% oz. 2% Ounce Taper Bottle Jiffy Puneh 3 doz. Carton ........ 3 26 Assorted flavors, FLOUR Vv. C. Milling Co. Brands ily Whtts. 9 90 Harvest Queen __.__ 9 80 Yes Ma’am Graham, a a= a 40 FRUIT CANS” F. O. B. Grand Rapids Mason Mal pint ae One mee Som af One quart -... .... auw 0 10 Half gallon __.....-13 15 Ideal Glass Top. Malt point 9 00 One Sint oC 9 30 One quart __...-.... 11 15 Half galion ...-. 16 40 ee . é + pie « “ ° . i j « of \ « ‘¢- ~ t ‘ - j a- * e « . ‘¢ & ¢ ‘ . - . j a . i » i> » . @ i ¢ oo A | at. . . " < + ° . : \ L t- | } | é ‘ pate «< od “ ° . 4 ' “ft fe \ + ts ~ t ‘ - i ~ i i ¥ 4- « a « 9 4@ é 7 ‘ . . ° o ais May 9, 1928 MICHIGAN TRADESMAN 29 GELATINE 26 oz., 1 doz. case __ 6 50 3% oz., 4 doz. case__ 3 20 Jell-O, 3 doz. Minute, 3 doz. Plymouth, White —___ Quaker, 3 doz. 2 JELLY AND PRESERVES Pure, 30 Ib. pails __..3 30 Imitation, 30 Ib. pails 1 75 Pure, 6 oz., Asst., doz. 95 Buckeye, 18 oz., doz. 2 00 JELLY GLASSES 8 oz., per doz. OLEOMARGARINE Van Westenbrugge Brands Carioad Distributor “ 4 rep Lo) roons is g ne tee Nucoa, 1 Ib. Nucoa, 2 and 5 Ib. ee 21 -- 20% Wilson & Co.’s Brands Oleo Caertined oo 24 Neat 2 18 Special Roll -.-------- 19 MATCHES swan, 644 oo 50 Diamond, 144 box __- 5 75 Searchlight, 144 box-- 75 Ohio Red Label, 144 bx Ohio Blue Tip, 144 box ee Ol be OT OTT oe a So Dhio Blue Tip, 720-1c 25 Blue Seat, 144 ____--- 20 Raliable, 144 .-.- i Peders), 144 2... 5 50 Safety Matches Quaker, 5 gro. case_. 4 50 MOLASSES Molasses in Cans Dove, 36, 2 lb. Wh. L. 5 60 Dove, 24, 2% Ib Wh. L. 5 20 Dove, 36, 2 Ib. Black 4 30 Dove, 24, 2% Ib. Biack 3 90 Dove, 6 10 lb. Blue L. 4 45 Palmetto, 24, 2% Ib. 6 75 NUTS—Whole Almonds, Tarragona 26 Brazil, New ------ a 28 ancy Mixed <<... 25 Filberts, Sicily ------ 22 Peanuts, Vir. Roastel 12 Peanuts, Jumbo, std. 17 Pecans, 3 star ------ 20 Pecans, Jumbo ------ 40 Pecans, Mammoth -- 50 Walnuts. California —- 25 Salted Peanuts Pancy, No: 1 .._.-_- 15 Shelled Alnonas: (0. 60 Peanuts, Spanish, Ta5 tb. bass ------- 12, Wilberts __._--..-_.__ 32 Pécans Saitea —...___ 89 Wathtts o2.00. 00 5d MINCE MEAT None Such, 4 doz. --- 6 47 Quaker, 3 doz. case -~ 3 50 Libby, Kegs, wet, Ib. 22 OLIVES 5 oz. Jat, Plain, doz. 1 3) 10 oz. Jar, Plain, doz. 2 25 56 oz. Jar, Plain, doz. 4 50 Pint Jars, Plain, doz. 2 90 Quart Jars, Plain, aoe. & 25 1 Gal. Glass Jugs, Pla. 1 90 ® Cal. Kegs, each ._-- 7 50 2% oz. Jar, Stuff., doz. 1 35 6 oz. Jar, Stuffed, doz. 2 25 9% oz. Jar, Stuff., doz. 3 50 Gal Jugs. Stuff. dz. 2 44 PARIS GREEN Pork Rising Sun, per doz. 1 35 a ee ge Pie hoes 11% 654 Stove Enamel, dz. 2 80 fe oe ee 299 Medium hogs ~__------ 10% Vuleanol, No. 5, doz. 95 $e and be 000 Heavy hogs -__._____ 10% Vulcanol, No. 10, doz. 1 35 : suing aen bewm mea 20 1 38 Stovoil, per do#. ___. 2 06 tte ai PROUIGEPS. fo 17 Sparocthe 16 SALT Neck bones 1 us Colonial, 24.2 1p... 95 PPI eS, oe Eb Colonial 26-15 12 lonial, Lodi » 24-2 Barreled Pork Med. No. 1, 100 Ib. Bk. - 95 Clear Back _. 25 00@28 00 Farmer Spec., 70 Ib. 95 Short Cut Clear26 00@29 00 Packers Meat, 50 Ib. 57 Dry Sait Meats Crushed Rock for ice S Bellies _. 18-20@18-19 cream, 100 lb., each 75 Butter Salt, 280 lb. bbl. 4 24 = Lard ; a Oe) yo 40 ie Pure in tierees 134% aker Salt, 280 Ib. bbl. 4 10 Oe Gar-Me Grand 60 Ib. tubs -_.-advance % 24, 10 lb., per bale _._. 2 46 241 Ib. Tins ~---...--. 50 Ib, tubs ___-advance % 35, 4 lb., per bale ____ 2 60 8 oz. 2 do. in case. 20 Ib. pails _.-advance % 50, 3 Ib., per bale ___. 2 85 15 Ib. pails ---------_- - 10 lb. pails _...advance % 28 ib. bags, Table _. 42 25 Ib. pails -__.---___.. 5 lb. pails _...advance 1 Old Hickcory, Smoked, 3 lb. pails __._-advance 1 G-10 Ib, ... 4 20 PETROLEUM PRODUCTS. Compound tierces ____ 13 . From Tank Wagon. Compound, tubs... 16% ed Crown Gasoline -. 11 Red Crown Ethyl __.._- 1. Solite Gasoline —.--—--- Bee Brankfort (ooo. 19 In tron Barrels Pork 18020 Perfection Kerosine _. 18.6 Veal ------------------ Gas Machine Gasoline 37.1 Tongue, Jellied -_---- 3 Vv. M. & P. Naphtha 19.6 ISO-VIS MOTOR OILS In tron Barrels Pagne oul Wed Medium oo 77,1 Heavy 77.1 Be Eeavy 0008 77.1 Eight BOE En 65.1 Medium — 90. onan: Olek TICRGS 66.1 Special heavy -.... woe 60.1 Extra heavy -......-. ~ 65.1 Polaring, “HY 2020 1 Transmission Oil] -... 65.1 Finol, 4 oz. cans, doz. 1 650 Finol, 8 oz. cans, doz. 2 25 Parowax, 100 Ib. _.. 9.3 Parowax. 40, 1 lb. __ 9.5 Parowax, 20, 1 lb. __ 9.7 Semdac, 12 pt. cans 2.75 Semdac, 12 qt. cans 465 PICKLES Medium Sour 5 gallon, 400 count .. 4 75 Sweet Small 16 Gallon, 3300 ------ 28 75 5 Gallon, 750 ~-_---.- 9 00 Dill Pickles Gal. 40 to Tin, doz. -_ 9 00 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 75 Bicycle 22 475 POTASH Babbitt’s, 2 doz. --.. 2 75 FRESH MEATS Beef Top Steers & Heif. -. 22 Good St’rs & H’f. 15%@19 Med. Steers & Heif. 18 Com. Steers & Heif. 15@16 Veal Top ee Se 18 Medi 2202s. Le Lamb Spring Lamb soe Good ee ee Meany = i 30 Poor ..... 2 Zl Mutton GOOG ooo 18 Mean: 16 PQOT ---nweweeenesee 18 Headcheese Smoked Meats Hams, Cer. 14-16 lb. @23 5 16 H ra LT Hams. Cert., Skinned = POURS) 16-18 Ib. . @23 = Ham, dried beef Krnvuekies 220). 8 @4o California Hams -._ @17% Picnic Boiled Mame 20 @22 Per case, 24, 2 Ibs. _. z 40 Boiled Hames ____..- @35 Five case lots -_-_-- 2 30 Minced Hams -___ @20 lodized, 24, 2 Ibs. 2 2 sacon 4/6 Cert, .. 24 v32 Beef Boneless, rump 28 00@30 00 Rump, new __ 29 00@32 00 Liver Beef __ ee 20 Calf ae ke L 65 ror | 8 RICE Fancy Blue Rose 07% Faney Head 07 ROLLED OATS Silver Flake, 12 New Process 2 25 Quaker, 18 Regular _. 1 80 Quaker, 12s Family _. 2 70 Mothers, 12s, M’num 3 25 Nedrow, 12s, China .. 3 25 Sacks, 90 lb. Jute 4 00 RUSKS Michigan Tea Rusk Co. Brand, BORAX 40 rolls. per case .... 4 76 IS rolls, per case _... 2 25 Twenty Mule Team 18 cartons, per case._ 225 24, 1 Ib. packages 8 25 36 cartons, per case__ 450 48° 10 oz. packages _. 4 35 SALERATUS 96. 1%, Ib. packages 4 00 Arm and Hammer __ 3 75 SOAP SAL SODA 7 ‘ ee ee ae Be ee, 10 nex f 30 Granulated, €0 Ibs. cs. 1 60 — ye 100 -. 3 8 Granulated, 36 2% Ib. ao .o : pie sack, GOe 2... 4 50 packages -----~---- - 2 40 Fels Naptha, 100 box 5 50 COD FISH Flake White, 10 box 3 90 Middles ~-_-—--__-____- 16% Grdma White Na. 10s 3 90 Tablets, % Ib. Pure -_ oe Swift Classic, 100 box 4 40 CO 14 Wool, 100 wae 2 6 50 Wood boxes, Pure _. 29% Jap Rose, 100 box ____ 7 85 Whole Cad 2 1% airy, 100 box _____ 4 00 Paim Olive, 144 box “ 00 HERRING Mave, 106 be 4 90 Holland Herring Octagon. 120) 5 00 Mixed, Keys =). 1 60 Pummo, 100 box .... 4 86 Mixed, half bbls. _. 9 00 Sweetheart, 100 box _ 8 70 Missed, bbls, 16 00 Grandpa Tar, 50 sm. 2 10 Milkers, Kegs _-_.__ 110 Grandpa Tar, 50 Ige. 3 50 Milkers, half bbls. _. 10 00 Quaker Hardwater Milkers,. DDS, 18 00 Cocos. (25, box _... = 3 K K, Norway _. 19 50 Fairbank Tar, 100 bx 4 00 Sh pals 140 Trilby Soap, 100, 10c 7 25 Cut Luneh 220 165 Williams Barber Bar, 9s 60 RoneAa 19 th hoxes 16 Willlams Mug, per doz. 48 ake Herrin % bbl., 00 a. a CLEANSERS Mackerel Tubs, 100 lb. fney fat 24 50 Tubs, 50 count ce 00 Pails. 10 Ib. Fancy fat 1 75 White Fish Med. Fancy, 100 Ib. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. __ 1 35 E. Z. Combination, dz. 1 35 Dri-Foot, doz. 2.2! 2 00 Bixbys: Dez, 1 35 i = Shinola, doz... 90 ae RTS ONLY DIF STOVE POLISH § schANs- scours Blackne, per doz. ____ 1 35 UBs- POLISH”, Rlack Silk Liquid, dz. 1 40 “Napa Bros a ! Black Silk Paste, doz. 1 25 TRICK Drea Enameline Paste, doz. 1 35 Enameline Liquid, dz. 1 35 E. Z. Liquid, per doz. 1 40 Radium, per doz. _... 1 85 80 cen cases, $4.80 ror case WASHING POWDERS Bon Ami Pd, 3 dz. bx 3 75 Bon Ami Cake, 3 dz. 3 35 BPG 85 Climaline, 4 doz. ___. 4 20 Grandma, 100, dec | & OO Grandma. 24 Large 3 65 Gola Dust, 100s. = C0 Gold Dust, 12 Large 3 20 Golden Rod, 24 ae ; 25 WE 6 OA 4 50 La France Laun., 4 dz. 3 6¢ buster Box, 64 =... ¢ 6 Old Dutch Clean. 4 dz 3 40 Octavon,. S6a 22. 3 90 Rinse): 408 00 3 20 Rinso, 24s Lo eae i No More, “100, 10 SRE eee 2 85 Ol Imit. Maple Flavor a mee, No, 1%, 2 dz. 3 22 Anse: No. 5, t doz: 4 51 Sraice mo. 10 1... 4 Si Maple. Green Label Karo _. 5 19 Maple and Cane Kanne, per: gal .... ¥ 50 Maple Michigan, per gal. .. 2 &0 Welchs, per gal. ..... 3 10 TABLE SAUCES Lea & Perrin, large... 6 00 Lea & Perrin, small... 3 36 Tenner CC Royal Mint —-.._| 2 40 Touased, 2 of. _......... 4 2s Sho You, § oz., doz. 27 And, lawge 3. 5 20 A-), Qe 2... EUG Caner, 2 04. _.........- § 30 Zion Fig Bars << Unequalled for? Stimulating and Speeding Up ee rt) Sales een from Your _ Retr Grocer Zion Renret ene & Industries Baking Industry ee TEA Japan Medinpm 0 27@33 Choice =. eee Raney . oo o 54@69 Now 1] Nibbs oo ee i Ib. pke. Sifting 2... 13 Gunpowder Chelee _ 2. 40 Paney (oo Ceylon Pekoe, medium —...... 57 English Breakfast Congou, Medium _..._ 2 Congou, Choice ___. 35@36 Congou, Fancy _... 42@43 Oolong Medium ESC Rode secre ep — Choice 2... eG Wan Be 60 TWINE Cotton, 3 ply cone .... 40 Cotton, 3 ply pails ._. 42 Woo, € sy 18 VINEGAR 40 Gram ... 26 Wine, 80 grain... 25 Wine, 40 grain... 19 WICKING NG. ( per pross si (ass TG NO. [ per gress __. 1 25 No. 2, per e@ross .... 1 S66 No per sross _.._ 2 66 Peerless Rolls, per doz. 90 Rochester, No. 2, dog. 60 Rochester, No. 3, doz. 2 00 Rayo, per @oz. ay 75 WOODENWARE Baskets Bushels, narcow band, wire handles ___ 75 Bashels, narrow band, wood handles ____._ 1 80 Market, drop handle. 90 Market, single handle. 95 Market, extra 2 Bae Splint, large _...__.... & 66 Splint, medium _...._ 7 60 Splint, smal oo 6 50 Churns sarrel, & gal, each __ 2 46 Barrel, 10 gal., each. 2 55 $ to 6 gal... per gal. 16 Pails 10 qt. Galvanized __.. 2 50 12 qt. Galvanized ..... 2 7 14 qt. Galvanized _... 3 25 12 qt. Flaring Gal. Ir. & 60 10 qt. Yin Dairy .__.. 4 40 Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes. 70 Mouse, tin, & holes .. 65 Rat, wood 2.0.00 1 00 Rat. spring - 1 00 Mouse, spring. 30 Tubs Large Galvanized .... 8 75 Medium Galvanized .. 7 Small Galvanized -... 6 76 Washboards Banner, Globe ...___.. 5 50 Brass, single _.. 6 00 Glass, sitietle: oe 6 00 Double Peerless ___. % 50 Single Peerless __._._ 7 60 Northern Queen ____. § 50 HHiVGrSsal (oo % 26 Wood Bowls iS in. Botter ... 5 00 ih in. Butter = 2 | 9 00 Ht in, Butter _...... 18 00 19 in. Butter _ 25 00 WRAPPING PAPER Fibre, Manila, white. “ No. 1 Pib: 6 . Butchers Dy Fy 2 06% Kraft ior: aft Str “ipe eee 2% YEAST CAKE Magic. 3 doz. Sunlight, 3 doz. Sunlight, 1% duz. Yeast Foam, 3 doz. ... 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz... 30 . Hie 30 MICHIGAN TRADESMAN May 9, 1928 P Proceedings of the Grand Rapids =. D. Notair Co., Chicago 176.58 ment Co., Muskegon ____--------$135.00 rupt No. 3366, the funds for the first ' +e r, Bankruptcy Court April 30. On this day was held the Chas. W. Smith, Muskegon _-_-__ 13.80 meeting have been received and such i. first meeting of creditors in the matter Forberg-Paulson Co.. Muskegon — 14.35 meeting has been called for May 18. if Grand Rapids, April 25—In the matter of Edward J. Hervey, Bankrupt No. 3411. Sanitary Dairy Co., Muskegon ___. 35.00 In the matter of Charles A. Beil, Bank- \8 of Dezera L. Charon. Bankrupt No. 3418, The bankrupt was present in person and Henry Weich, Muskegon ______-_~ ~ 1075.3 rupt No. 3405, the funds for the first . . me a sale of the assets oi the restaurant represented by attorney C. G. Turner. W. E. Dyer, Muskegon ______------ 37.25 meeting have been received and such 5 business of the bankrupt has been called Creditors were present in person. Claims Lakeside Lumber Co., Muskegon__ 4.75 meeting has been called for May 18. for May 9, at the premises of the bank- were proved and allowed. Certain cred- Mercy Hospital, Muskegon _ _____ 8.75 In the matter of Leonard A. Welling, rupts business, 2004 Division avenue, 5., itors and representatives of the bankrupt Dr. A. B. Poppen, Muskegon __-. 75.00 Bankrupt No. $414, the funds for the first Grand Rapids. The property is of the were sworn and examined without a re- Drs. Harrington & Morford, Musk. 37.00 n.eeting have been received and suca scheduled value of $2,000 and consists of porter. F. J. Bidgood, trustee, with bond Dr. Lunette I. Powers, Muskegon 22.00 meeting has been called for May 18. furniture, fixture, utensils, etc., for the of $100. The bond then adjourned with- Dr. Sol G. Cohan, Muskegon ____~- 110.00 in the matter of Caauncey C. Billman, conduct of a restaurant business. The out date. Appraisers were appointed and MacDonald Reside, Whitehall ___. 52.00 Bankrupt No. 3421, the funds for the first property may be seen prior to the sale directed to report as to the value of the Holland Furnace Co., Muskegon__ 145.00 meeting have been received and_= such by application to C. C. Woolridge, cus- assets. Markle Cement Coal Co., Muskegon 110.57 meeting has been called for May 17. todian, 1225 G. R. National Bank building, On this day also was held the first Kast Side Lumber & Muskegon In the matter of John Kdward Shaw, Grand Rapids, or A. Dembinsky, auction- meeting of creditors in the matter of Salvage Co., Muskegon ________ 254.48 Bankrupt No. 3416, the funds for the eer, 114 Cherry street, Saginaw. Sales William Rudolph, Bankrupt No. 3391. The Peoples Cc redit Clothing, Muskegon 24.95 first meeting have been received and t.e are for cash and subject to immediate bankrupt was present in person. No UL. L. Cook School of Elec., an 87.50 meeting has been called for May 17. confirmation by the referee. creditors were present or represented. No Sam Rounding, Muskegon __ ____ 29.50 la the matter of John L. Dukavas, April 25. On this day was held the first claims were proved and allowed. No Busard Reedy Motor Sales Co., Bankrupt No. 3422, the funds for the first meeting of creditors in the matter of trustee was appointed. The bankrupt UGK ROR 2 135.00 mn.eeting have been receivel and = such Cuarles E. Sundeen, Bankrupt No. 3137. Was sworn and examined without a re- Muskegon Citizens Loan & Invest- meeting has been called for May 18. The bankrupt was present in person. No porter. The first meeting then adjourned ment Co., Muskegon _____.____-- 150.00 ———— others were present. Claims were proved without date and the case has been closed May 1. We have to-day received the If I Could Have My Wish. and allowed. The bankrupt was sworn and returned to the district court as a schedules, reference and adjudication in if 3 could have Hat and examined without a reporter. No case without assets. the matter of Harry Mendeloff as Mus- "ea aula 4 ee ee trustee was appointed. The first meet- In the matter of Harry Ravitch, Bank- kegon Jewelry Co., Bankrupt No. 3428. What would I really be, ing then adjourned without date, and the rupt No. 2888, the trustee has filed his The matter has been referred to Charles What sort of eer to-day? case has been closed and returned to the report and return of no assets and the’ 8B. Blair as referee in bankruptcy. The Would eer : district court. matter has been closed and returned to bankrupt is a resident of Muskegon, and ot gh shi ee ee April 25. We have to-day received the the district court, as a case without his occupation is that of a Je »weler. The i ae a me daa can schedules, reference and adjudication in assets. schedules show assets of $4.526, of which eT ahaula Page iia wish the matter of Clessie De Moss, Bankrupt April 30. On this day was held the ad- 250 is claimed as exempt, with liabilities : ’ ivan No. 3423. The matter has been referred Journed first meeting of creditors in the of $9,715.46. The first meeting will be ee ee eee ; ta to Charles LB. Blair as referee in bank- Matter of Arthur Oudbier, Bankrupt No. called promptly and note of same made i ge" i. o gre ou ruptey. The bankrupt is a resident of 3360. The bankrupt was present and herein. The list of creditors of said What —— tha bent indeed Grand Ledge, and his occupation is that represented by attorneys Dunham & Cho- bankrupt is as follows: Wh: . a i te ant a ea of a laborer. The schedules show assets lette. Creditors were represented by A. Weiner, Detroit -____- $470.00 ro il a gt cts ula of $250 of which the full interest is claim- Wicks, Fuller & Starr, attorneys. The Arnstine Bros., C leveland __- oe Ww i it oa Behe i ed as exempt, with liabilities of $893.23, matter was further adjourned to May 9. Lyman T. Covell, Muskegon -____~ 200.00 F ssh . a oe gg enh The court has written for funds and upon On this day also was held the first C. H. Knights, Chicago --__---____ 424.27 rena 4 ey nee wiih receipt or the same, the first meeting of meeting of creditors in the matter of I. Schwartz, Chicago ee 286 86 4a TiC Us melite £0 sn. ereditors will be called and note of same Sam Ray, Bankrupt No. 3406. The bank- J. Nassner & Son, Detroit a ee o If I could Fave , wisl will be made herein. The list of creditors Tupt was present in person and revre- G. Steinfeld, Rochester, N. Y. ___. 200.00 if 8 : a. ri iat boast of said bankrupt is as follows: sented by attorneys Adams & Van Horn. LaFrance Jewelry Mfg. Co., Buffalo 297.00 That a . ee Yt ere & Mapes, Guaficld ____. go008 No creditors were present or represented. E. S. Feinstein ets Maiden Lane, oo ns as rn share A janae John Hickard, Charlotte _..._... 7.00 No claims were proved and allowed. No N. Y. <2 ts. . Gee. eee Tigie = ae _ Was mine? Where then is worth Joe Preston, Grand Ledge _________ 3.59 ‘ustee was appointed. The bankrupt Rothschild Bros., Chicago —_—_--_- : With nothing more to gain 2udy Friedman, Grand Ledge ____ 9.50 was sworn and examined without a re- Nathan W olf, Chicago Ce . 200.00 ee uhat coats © attain HE Pingle, Grand Ledge _____ 9.00 porter, The first meeting then adjourned Rose W olf, Chicago i Jo LUE Tee oo it aeons sles tack a ttch anchor borin Hdwe.. Grand Le dge 15.50 without date and the case bas been closed Morris Mendelloff, ¢ harlestown, " é . Holt & Weisa, Grand Ledge _. 29.83 2nd returned to the district court as a Ww. Va) oo beset oan pr ie t ead aes ce we stephens Furn. Store, Grand Ledge 10.09 case without assets. . or Josephson, Chicago ne p00. 00 Pray never let me choose Marshall Dry Goods Go., Gd. Ledge 27.63 On this day also was held the first N. Kramer, Baltimore __- ee 000. ) Tha sitie (f lite, atone vac Clothing ott aaa nae 26.25 meeting of creditors in the matter of Lumbermar’s Bank. Muskegon a ° a ~ = a i Winnie Hardware Co., Grand Rap. 2.00 Charles W. Carr, Bankrupt No. 3401. The N. & M. oe sagen eo jase Where self sets up a throne Morley Store, Grand Ledge —. g 45 bankrupt was rresent in person and rep- A. C. Bec en & C 0., Chicago ---- 466.¢ Sak Geko suaetney Fay & McCrumb. Grand Ledge c 5.33 resented by attorneys White & Reber. S. Larzarus & Sons, Chicago Ce eo 7? is to mice oak oe a. tilaves & Gack Crank Letee 20.09 ( laims were proved and allowed. No Joseph Hagn Co., ( hicago poe 162.00 ae an gas —o ) G. lL. Produce & Supply Co., creditors were present. The bankrunt Henry I aulson Co., Hicaro 57.9% : } ten ne Heath. : r : Grand Ledge eae Was sworn and examined without a re- dS. A. Rider (¢ 0., ¢ hicago __________ 35.21 5 cueee Clark Hardware, Grand Ldege _ 1.95 porter. No trustee nee anpointed. The a Schwartz, Chicago Sao a 175.00 SURE po obi caine aN [ f , m 2M. Mott, Ged Ledges gn = t eetink then bee eee. ee ee Eee Raincoat Business Good. nr sisiia Geand Ledec ___.. 37.09 Gate and the case has been closed and N. & M. Dreyfuss, Buffalo --_____- one : : Lie J. W. Knapp, Lansing oe __ 999 returned to the district court, as a case G. Steinfeld, Rochester er rae During the last two weeks business + ibe Peoples Clothing Co., Lansing ____ 45.09 Without assets. : oe rere ~~ ee punrale. ~~ qgaco has been very satisfactory in the rain- ae Mrs. A. C. Davis, Grand Ledge $150 On this dav also was held the first Jewel ate n Co., en Lan ’ .. ts ae ’ enc, Kew Geek leds. 24.09 ‘meetine of creditors in the matter of Morris, Mann - Reilly, ene? —- wat coat lines, according to current reports. i A. O. Halsted, Grand Ledge ___ 1 ee a oe 0 UW ’s, children’s and juniors’ lines W. H. Ke-sequie & Son, Grand 'L. 175.00 3410. gg ae was —— in per- a a Hn gg New York_-_ ge ymiens, ¢ S ¢ ‘ : : . ° ow Weancis & SA x son. No creditors were present or ren- é ‘ —------------- 04, re selling well. siness has > at re pet Lee a resented. No claims were proved and Werner Jewelry Case Co., Buffalo 51.00 47 selling well peepee ne ee « a Byington & Spencer, Grand Ledge 15.00 allowed. The bankrupt was sworn _ Macdonald & Macdonald, Muskegon 40.00 confined to any particular type of coat, i George Stokes, Grand Ledge _ 10.09 fxamined without a renorter. M. Jk eres nr See eon UNERONE tat gabardine coats are selling best at ; G. L. Gas Co.. Grand Ledge 4.58 Kennedy was named trustee. and his May E. On this day was held the first . , ne : . : = Mater Gawd Lede ___ 13.85 bond placei at $109. The first meeting meeting of creditors in the matter of present. Buyers are ordering coats in Frank Youngs. Grand Ledge 12.00 then adjourned without date. ~outn Haven Produce Co., DeCook Bros., 2 oo Se : i . .s i 25 WwW have t oS r ived th May 1 We have to-day received the and Willis DeCook and Franklin DeCook, silk ere Pe celanese, transparent oil April 25. e have to-day receive ec Mé . ave “ae -CEIVe es pine eae eee mi i . . ° sod ack reference and adjudication in schedules in the matteer of Louis Tucker, age gg — a a sankrupt skins and light-weight cottons for « ae the matter of Maurice J. Reddy, Bank- doing busiress the The Leader Store, No. nto ee were prenent > Se de A . : , eas po ia — i 7 2 i. os buy in person and represented by attorneys Summer. Rainy-day sets, comprising ‘ rupt No. 3424. The matter has been re- Bankrupt No. 3400. This is an involun- V: D Vv: D ne. creditor i Me ferred to Charles B. Blair as referee in tarv case. The scheedules show assets beng ee & 2 on. copa Sete One ee avOr hat, coat and umbrella in cheap and bankruptcy. The bankrupt is a resident of $4,830 of which $450 is claimed as ex- yes toa ul ae a eee i 2 — eee 1 : 1 » of Muskeeon, and bis occupation is that emnt. with liabilities of $7,276.72 The Provec an allowe . he ban rupts were popular price numbers, are also wanted. o i}) a) of a laborer. The schedules show assets first meeting will be called cmangiy and sworn and erent without i TePOrier. ee ot S168 of which $170 is claimed as cx_ note of same made herein. The list of No trustee was appointed, The first : empt, with liabilities of $7,496.90. The creditors of said bankrupt is as follows: ae ae sen larparenicegh arte sph Comb Sales to Thrive by Fall. court bas written for funds and upon Samuel Guttmacher. Lansing _ __$1,050.00 rene i ee he si a According to one of the leading * bee receipt of said fund, the first meeting of oe = ee Pee dpa se le ee ee ee eee On ae 2 fact f | . - f, < creditors will be called, and note of the Saml. Phillirson & Co., Chicago __ 240.00 °* *- : iL ae ; manufacturers of women’s combs, re- same made herein. The ilst of creditors Altman & Co.. Chicago __________ 318.67 In the matter of George E. Kenny les naeinece be vale v ae akik Sankt ok Olas: Goshen Shirt Co.. Chicago ____._. 124.13 reer ale No. 3027, the trustee has filed order business has been quite steady. = National Lumberman’s Bank, Mus- Lurie Mfg. Co.. Chicago 1 2500 ee aoe Cgc eu . and ue a If the demand keeps up, manufactur- © * é best 2 _..-...§ 625.00 Hood Rubber Co.. Grand Rapids_ 347.48 . My oTh ee ne ae ee en ee ee : ‘ Colonial Finance Co., Muskegon. 2,500.00 Chew Garment Co.. Geneva, Ind. 52.84 % a Pere report and account of the ers expect to be doing a real old- Muskegon Citizens’ Loan and Inv. Fde'man & Osber. Chicago ______ 279.00 ee — * ar gga or et pis ere fashioned comb business by Fall, they Co., Muskegon _- : _. 3,000.00 D. Maimian Mfg. Co., Chicago ____ 98.00 anes er nent aes ce ae ne fina es i a . oat : : Frank Douma, Muskegon _ ‘667.25 J. T. Baker Co., Detroit ae ee i ee te dye ea : possible. say. The combs wanted are short with . Erick Haines, Muskegon —- is Joba Miler Cap Co, Butels —. sie ee ee iui tects cad canee ¢ ; : Dealers’ Finance Co., Toledo..unknown Ludington Garment Co., Ludington 42.00 — rapt 3 0. 3290, the trustee has filed and range from two and Ten Square Ass’n., Muskegon__unknown Butler Bros, Chicaso _....... AB sn wy report and hapnaieahos and an order half to five inches in length. Both R. E. Easton, Muskegon unknown Endicott Johnson Corp., Endicott__ 703.96 oe the pay.nent oF ene of admin - lain and te : ; m Felix Wyhowski, Musk. Hts....unknown Co-operative Pants Mfg. Co., Chi. 1,059.59 ‘Stration and taxes has been made. plain and fancy styles with stone set- + « Carl Arkelet, Hart - : _ 600.00 TD. Lerner, Chicago __ _. 167.25 In the matter of Walter E. Morris, tings are selling re ‘ ‘ ae April 27. We have to-day received the Dessauer & Kalvern, Chicago __ 175.00 Bankrupt No. 3354. the trustee has filed : . : ' ee Colored combs for schedules, reference and adjudication in M. J. Rubin & Co.. Chicago _____ 434.61 his first report and account, and an or- wear with Summer clothes are now the matter of Joe Chiarello, Bankrupt Carson. Pirie Scott Co., Chicago__ 100.00 der for the payment of taxes and expen- being featured No. 3426. The matter has been referred Charles Myers & (Co.. Chicago 84.50 ses of administration and the declaration 5 « a ‘i ’ to Charles B. Blair as referee in bank- Robert, Johnson & Rand, St. Louis 234.64 of a first ogg _ 5 per cent. to cred- —_32->___ j ruptcy. The bankrupt is a resident of Marion Rubber Co., Grand Rapids 92.70 itors generally has been made. ° . Benton Harbor, and his occupation is B. Kermen & Co.. Chicago - $2.18 In the matter of Holland Steel Cor- Buckle Trade Has Gained. " that of a fruit dealer. The schedules Dowagiac National Bank, Dowagiac 75.00 poration, Bankrupt No. 3385, the sale Increased business in buckles during + Ee show assets of $310 of which $250 is Dowagiac Dailv News, Dowagiac 46.50 heretofore held in this matter resulted in - fash tro saan 5 w i a claimed as exempt, with liabilities of Judd Lumber Co.. Dowagiac ee the sale of all of the inventoried assets d VO seasons is traced by a $3.355.48. The court has written for funds Jennie Turkanitch, Chicago ______ 784.00 of the estate of Joe Brown & Son, of leading manufacturer and importer to and upon receipt of same the first meet- Mav 2. We have to-day received the Grand Rapids, for $1,970. The sale was the vocue ing of creditors will be called, note of schedules. reference and adiudication in confirmed. The trustee has filed his first € vogue for novelty jewelry. Buckles ¥ ty . which will be made herein. The list of the matter of Melvin R. Wilder. Bank- report and account and an order for the are now used on all tvpes of costumes creditors of said bankrupt is as follows: rupt No. 3427. The matter has been re- payment of expenses to date has been. a ae . es tusso Bros. & Sons, Chicago oa ferred to Charles B. Blair as referee in made. As soon as labor claims are de- end this has expanded sales to the Salvatore Caruso & Sons. Chicago 300. barkruntey. The bankrupt is a resident termined it then can be seen whether or reac > 2 ‘ : 7 AnAtonio Morice & Co., Chicago__ 6.75.00 of Muskegon. and his occupation is that not a dividend to creditors may be paid : ady-to-wear manufacturers. Retail a? Bie Sehoenburg & Golbus Co., Chicago 220.00 of a coremaker. The schedules show before the final meeting. sales have been helped because women ee Kaufman & Brown, Inc., Chicago 168.98 assets of $70 of which $60 is claimed as In the matter of Harry Mendeloff, in- often buy better buck { Lino McNerney Co., Chicago . 93.45 exempt with liabilities of $1,590.11. The dividually and as Muskegon Jewelry Co., er buckles to replace the M. Tauber & Co., Chicago -- 15.00 court has written for funds and upon Bankrupt No. 3428, the first meeting of cheap types used by garment manu- S Arthur Applebau & Co.. Chicago. 70.60 receipt of same. first meeting will be creditors has been called for May 17. factur ‘ » er Galiota Bros. & Co., Chieago ___- aoe called. note of which will be made here- In the oe of Louis — ; ers when the latter cut down on ‘ So. Sode Potato Co., Chicago 300.0 in. The list of creditors of said bank- rupt No. 3400, the first meeting of cred- rimming co Joseph T. Barbierie & Co.. Chicago 245.65 — rupt is as follows: itors has been called for May 17. t & costs to meet price compet:- Royal Fig & Date Co., Chicago __ 356.2 Muskegon Citizens Loan & Invest- In the matteer of Wendell Barr, Bank- ion. ‘ a i cg EL = “ sane oC ocaRnE Ie . 7 4 va i | i“ tl a i? ( AL a 7 : oJ . 4 - a . Rue tion to be May 9, 1928 MICHIGAN TRADESMAN 31 Items of Interest to Grand Rapids Council. A very cheerful member, Clifford H. Lampman, recently moved from 1719 Madison avenue to a beautiful new home in Home Acres, which is about four miles from the city limits. While four miles from the city limits, the home is modern in every respect and the design of the bungalow is a com- bination of the California bungalow and Spanish architecture. We con- gratulate Brother Lampman on his good fortune to secure a home so ad- mirably situated with perfect arrange- ments for every convenience and com- fort. We regret to report that Peter H. Fox, 925 Madison avenue, who became well known to almost all of the mem- bers—three years ago he was treasurer of the committee on dances and two years ago was chairman of the same is now confined to his home with illness which we hope will be but temporary and that he will soon be back on his territory, covering part of Grand Rapids for the National Gro- cer Co. Julius A. Ziesse, living in Oakwood Manor and owner of the Phoenix Sprinkler System, will leave for Eu- rope with his wife on a pleasure trip They will visit tne British Isles and Continental Europe, planning to return about Sept. 20. During his ab- sence his son, Karl, will be in charge of the business. W. M. TenHopen and wife, 1324 Lake Drive, have made plans to leave Grand Rapids soon and will spend six months in California, resting, relaxing in the land of sunshine before their re- turn to our city. Mrs. Bertron Rockwell left Grand Rapids Saturday morning to join her husband in Cincinnati. Mr. Rockwell has been in charge of the Kresge store in that ciy for several weeks past. Mr. Rockwell, before taking up his per- manent position in Cincinnati, spent about two Grand Rapids recuperating his health and enjoying those excellent meals at the home of Mr. and Mrs. Allen F. comnnittee soon. months in his parents, Rockwell. Mrs. Bert Saxton, wife of our newly- elected Sentinel, has been quite ill with pneumonia, but we are glad to report that she is rapidly recovering. Brother Bert Saxton was selected by the T. P. A. at their annual meeting on Saturday as a delegate to their National conven- held in Oklahoma City, Oklahoma, during the early summer. This is quite a recognition of the effi- ciency and ability of Mr. Saxton. He was also elected Sentinel of the United Commercial Travelers, Council 131, at “a meeting of the executive committee held last Saturday, succeeding L. L. Lozier, who was advanced to the posi- tion of Page. W. G. Bancroft, a member of Coun- cil 131 executive committee, with his “wife, spent last week in Detroit visit- ing their son during his vacation from the University. Harry A. Coleman, who represented the Lorillard Tobacco Co. in Michigan for several years, has severed his con- “nection with them and is now engaged in selling Essex and Hudson cars in . Grand Rapids. The Secretary-Treasurer asks the scribe to remind members who have not paid assessment No. 192 that they now are without the protection of the United Commercial Travelers and will be automatically suspended from the membership at the close of May. We are glad to note that the number who have neglected to pay the above assess- ment is very small. It would afford us much real satisfaction 1f there were no delinquent list. In addition to the social life in Council 131 and the order as a whole, there is a contract that each member makes with the order when he joins—he agrees to pay as- sessments and dues and, in return, is protected in having his earning capacity insured against accident and his life against accidental death. We know that none of us would want to sacrifice the above benefits, and yet under the contract the United Commercial Trav- elers of America would not be per- mitted to pay indemnity or death bene- fits to the beneficiaries of one who was delinquent or who had been suspended from membership in the order. The Salesmen’s Club of Grand Rap- ids have but five more meetings before beginning the vacation period and at the close of these five meetings a pic- nic will be held at some nearby sum- mer resort, to be selected by the com- mittee appointed for that purpose. Clarence C. Myers, Secretary and Sales Manager of the Grand Rapids Sash & Door Co., is chairman of that committee and we predict that it will be some outing. The chest of the scribe swells with pride when he re- flects the cash prize he won at the Salesmen’s Club picnic last year in being the winner in the Fat Man's race. It is only another evidence that weight, burden or handicap are not so serious if you handle them rightly. The date of this outing will be furnished later. The annual convention of the United Commercial Travelers, domain of Michigan, which will be held at Petos- key, June 14, 15 and 16, will be well attended by the members of Grand Rapids Council. As the parade swings down the line of march in Petoskey, old 131 expects to have 250 men in uniform marching briskly to the tune of Over There, the National anthem, Stars and Stripes Forever, or some other marches made famous by that march king, Lieutenant John Sousa. Pe, —_2+-+___ Neckwear Trade Improves. During the last two weeks business has picked up in the better grades of women’s neckwear, according to the one of the leading manufacturers. There is now a wide demand for fancy types of collars with some form of jabot, for collars and cuff sets and vestees of organdie, georgette and silk crepe. Lace trimming, scallops and touches of fine embroidery are used throughout, even on the semi-tailored numbers. Pastel shades of pink, yel- low, orchid and green are selling well, although white is still the choice. leading —-_-_2o2-- 2 To accept suggestions from others is no sign you don’t understand your job, Why the need To Be Up and Doing. (Continued from page 20) per. I ventured a few suggestions and in the end sold her about $2.50 worth of goods she had not thought of at all. That kind of selling is necessary these days, but not all women care to accept suggestions. That is why it helps to know them.” If the well known “personality in business” is not utilized to promote intimate knowledge of individual cus- tomers through personal contact, of what use is it? The most ignorant clerk can jump at customers with “Yes Sir’ or ‘Yes, Ma'am” and startle them half out of their thoughts —and such clerks are found commonly in all sorts of nondescript places. But I have noticed lately that a chain which failed and was taken over by another chain has clerks who now not “Yes, Sir’ as they formerly did but— with a really cordial smile: “Can I heip you?” say, Intelligent greeting in a well modu- lated voice helps. Paul Findlay. —_+~-<-__ Going Slowly on Dress Fabrics. Not a great deal of additional busi- ness in women’s wear Fall fabrics has The garment trade is proceeding very slowly in its com- mitments and preparations for the new season. Indications are that the open- ings of model lines will be later than last year and that the number of ad- vance styles reduced. The early fabric buying has stressed broad- developed as yet. will be cloths and suedes in coatings and the lighter worsteds and woolens in dress goods. An outstanding feature the interest shown in practical versions of fabrics of tae luxury order has been which have been improved for volume production. —_2+____ Cone Denims Advanced Again. For the second time within a week the Cone Export and Commission Co. has advanced denim prices half a cent a yard. apply The new figures, which will only to limited quantities of goods for shipment during this month and next, are 19 cents for 2.20-yard “white backs’? and 18 cents for 2.30- yard “double and twists.’ Announc- ing the advances, an executive of the company said that the rise in cotton since the goods were last priced more than justifies them. The demand for denims at the last previous quotations was more active, with one or two ex- ceptions, than at any other time since the boom period of the war. —_»+~- .___ Ensembles For Children “Tried Out.” Ensembles for the small child are being featured for Summer in washable fabrics. silk while the dresses are shown in the sheer dimities, Coats are made of linen, lawn crepe and cretonne, lawns, organdies, georgettes and voile. The styles include both sport and party types, with bloomers made to match the dresses. A designer ex- plains that the idea is merely a “try- out” to see how ensembles will sell later as Winter The demand so far is centered chiefly in the South and West, although good business is expected in the East as soon as the Summer season begins. items. Business Wants Department For Sale—L shaped top display counter —single glass—size 9 ft.x18 ft. Oak base, with vitrolite panels and marble top. All for $290. Above were repkiced with Huss- man Patented Freezer counters. R. A. Pringle, 2303 Everest, S. E., Grand Rap- ids, Mich. 845 SIGNS and SHOW CARDS easily paint- ed with letter patterns. Large variety of styles and sizes. Write for free samples. John Rahn, 2120 Neva Ave., Chicago. 846 HOTEL FOR SALE—A NICE STEAM heated hotel, furnished. going business. Sickness forces sale. Quick action neces- sary. Price $1,200. LEWIS McKINNEY, Bangor, Michigan. 847. FOR SALIE—On account of wish to sell my stock, illness I consisting of gro- ceries and variety goods. Good location in a town of 2,000. Address No. 834, ¢/o Michigan Tradesman. 834 In Grand Rapids, Michigan—Ladies’ and children’s wearing apparel, millinery, boy's clothing, fixtures, ete., clothing business to be sold at once. Very reason- able. seautiful building for rent or lease. Good location. Call 64324 for ap- pointment, or write No. 835, c/o Michigan Tradesman. 835 Salesmen—Making grocery, drug, hard- ware, department stores, filling stations. Wonderful side line. Liberal commis- sions. Address No. 8386, c/o Michigan Tradesman. 836 Want-—Small stock men’s wear, shoes, dry goods, or variety store. Price talks. Greene Co., Mechanic & Pearl, Jackson, Mich. 837 FOR SALE—JEWELIER’S SAFE, DOU- BLE DOORS, TWO COMBINATIONS. WEIGHS 4,400 lbs. Worth $450 take $100 cash. C.. N. Pauison, care of PF. MM. R. R. Co., Michigan City, Indiana. 840 For Sale—Because of illness wish to dispose of my grocery-market. Well es- tablished, profitable business, in good location. Modern equipment. Address No. $41. c/o Michigan Tradesman. 841 We BASKET CARRIERS FOR SALE are going out of business and have ten stations of Lamson basket carriers in good condition. We will sell very cheap. Address H. Rosenblum, Gladstone, Mich. 834 FOR SALE—A modern cash grocery in Southwestern Michigan's best resort and fruit belt. One mile from Paw Paw lake, on U. S. 12 and 31 in Coloma, a town of 1,000. This is an old established business in a modern building, 27x80, with won- derful show windows. This is a neat and well-arranged stock of standard merchan- dise. It has a full basement, elevator, electric fan, ete. Write H. EB. Grant. (owner), Coloma, Mich. 844 DO YOU WANT TO SELL OR TRADE your stock of goods, store building, or other real estate? Write or see me at once. John G. Emery, 43 Pearl St., Grand Rapids, Mich. 831 FOR SALE—On account of illness of six months, I will sacrifice my cash and carry market. Located in town of 50,000 population. Any reasonable offer accept- ed. I must sell. Here is a bargain for someone. Write me for full particulars. Address No. 832, c/o Michigan Trades- man. 832 FOR SALE — Established dry goods store on one of the best corners in Mus- kegon Heights. Newly outfitted. Will sell on easy terms. Address No. 828, 299 c/o Michigan Tradesman. CASH FOR MERCHANDISE Willi Buy Stocks or Parts of Stocks of Merchandise, of Groceries, Dry Goods, Shoes, Rubbers, Furniture, etc. N. D. GOVER, Mt. Pleasant, Mich. CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich. Pay spot cash for clothing and furnish- ing goods stocks. L. Silberman, 1250 Burlingame Ave., Detroit, Michigan. 566 Consult someone that knows Merchandise Value. GET YOUR BEST OFFER FIRST. Then wire, write or phone me and I will guarantee you in good American Dollars to get you more for your store or plant of any description. ABE DEMBINSKY Auctioneer and Liquidator Saginaw, Mich., Phone Riverside 3667W. Buyers inquiring everyday— No Sale—No Charge. eh ei Ae MIN A FE A ar ePIC APN eae OE 32 WHOLESALE GROCER CHAINS. Contract Offered Retailer By National Grocer Co. Muskegon, May 8—I read your reference to the chain store group the National Grocer Co. plans to organize in connection with each of its branch houses and write to enquire what you think of the scheme and what sort of an agreement the retail dealer has to sign to become identified with the movement. : Kindly reply through the Trades- man for the benefit of other merchants as well as myself. Retail Grocer. As the prospective organization has not yet assumed permanent shape, it would be unwise to venture an opinion on the proposed undertaking at this time. The agreement entered into by the National Grocer Co. and its cus- tomers is as follows: This agreement entered into between the National Grocer Co., Grand Rapids branch, a Michigan corporation (here- inafter called the jobber), and_-------- ee (hereinafter called the retailer), Witnesseth: Whereas—The parties hereto feel the necessity of establishing a closer business relationship between consum- ers and many retail grocers in this vicinity; now, therefore, it is agreed between the parties hereto as follows: The jobber hereby agrees to select and furnish to the retailer a distinctive emblem designating the store of the retailer and those of other retailers who sign agreements similar to this, by an appropriate name, which name shall be selected by the jobber, which emblem hall be affixed by the retailer to the front of his store, but which shall be and remain the property of the jobber and upon the termination of this agreement may be removed from the store of the retailer by the jobber. The jobber further agrees to place advertisements of substantial size in the newspapers published in the city of Grand Rapids at least twice per week, featuring such articles of groceries and grocery sundries as the jobber may, from time to time, select, said advertis- ing to be divided between the news- papers in such a manner as the jobber mav see fit. The jobber hereby agrees to give to the retailer upon all such articles ad- vertised by it in the newspapers for the current week a special low price, which price is to continue for the per- iod of one week, beginning Monday morning and ending the\following Sat- urday night. The jobber will also give to the re- tailer, from time to time, all reasonable assistance in the trimming of his win- dows and show cases, the arrangement of his stock and the keeping of his store; will conduct educational meet- ings from time to time to aid the re- tailer in the yrerchandising of his goods and will, at reasonable intervals advise the retailer as to the keeping of his accounts and the conduct of his said business. The retailer agrees to display the emblem above described on the front of his place of business and, at his own expense, to paint the store or front of his place of business in such color as may be selected by the jobber, the jobber, however, to furnish the paint and brushes necessary for doing said work free of cost to the retailer. The retailer shall thereafter, during the term of this agreement and any re- newal thereof, keep said store front painted in the selected color at his own expense and for such subsequent paint- ings as may be required, the jobber agrees to supply to the retailer the necessary paint at cost. Upon the ex- piration or sooner termination of this agreement, the jobber shall have the right, at the expense of the retailer, to remove the said emblem and to repaint said store front at the retailer’s ex- MICHIGAN TRADESMAN pense its original color or such color as may be selected by the retailer. The retailer agrees that he will sell all articles of groceries and sundries advertised in the newspapers as above set forth at a price no higher than those named in said advertisements, which retail prices shall be fixed week- ly by a committee consisting of the re- tailers chosen from among those who sign contracts similgr to this, and rep- resentatives of the jobber, but the re- tailer may, at his option, sell such goods so advertised each week at less price than those appearing in the ad- vertisement. The retailer further agrees to pay the jobber for alf invoices covering purchases from the jobber within two weeks from the date of said invoices. The retailer further agrees to pay to the jobber on the first day of each month, the sum of $10 per month, which sum shall be payable in advance and shall be used by the jobber as part payment for the advertising of mer- chandise done by the jobbers for the benefit of the retailer, under the ap- propriate name selected for the stores of retailers entering into agreements similar to this, and for the conducting of the retailer’s educational campaign, etc., it being distinctly understood that all the above money paid to the jobber by the retailer, party hereto, and other retailers who sign similar agreements, shall be expended by the jobber only in the interest of such retailers for ad- vertising and other matters herein above set forth and incidental thereto and for no other purpose. Should the retailer fail to pay the jobber the monthly sum of $10 per month promptly, as the same becomes due and payable, he shall thereupon forfeit his right to receive from the jobber the special low price upon the goods advertised for sale as aforesaid, until all arrearages in the payment of such monthly sums have been paid in full. If the retailer fails to pay for the merchandise purchased by him from the jobber, as such payments shall fall due, then the jobber shall have the right to abrogate this agreement at his option. The jobber shall also furnish each week to the retailer, which the retailer shall display in his store windows, four banners or display advertisements feat- uring the specials on same during the current week and the retailer shall also cut from a newspaper containing the same and display the same each week in his store window in such a manner’ as to show that the same is a bona fide clipping from a newspaner, the weekly advertisement of specials made under the name selected, as set forth, and shall also make a feature display during each week of all the advertised articles whenever the same is prac- ticable. It is distinctly understood and agreed that the retailer shall be free to purchase all items of merchandise sold by him in his said store, whether the same be the special items advertis- ed each week or otherwise, from such persons, firms or corporations as to him seems best, and is not obliged by the execution of this contract, to pur- chase the same from the jobber, but the retailer hereby binds himself to carry in stock for sale all articles ad- vertised from time to time in the week- ly advertisements. This agreement shall remain in full force and effect for the period of one year from the date thereof, but shall not become binding upon either party hereto until at least 200 retail grocers shall have signed agreements similar to this between themselves and the jobber. —_2+2+___ E. H. Bisbee, dealer in general mer- chandise at Athens, renews his sub- scription to the Tradesman and writes: “T feel that I could hardly get along without the Tradesman, let the good work go on.” Conservative Buying of Flour Appears Advisable. The price of Michigan soft winter wheat declined approximately 18c per bushel during the past week. Not all of this decline was reflected in the price of flour, as very few jobbers and retailers had followed the advance all the way up. Wholesale prices are, however, approximately 50c per barrel lower on the average. With this substantial wash-out the market appears more stable, and while neither wheat nor flour is a “buy” from a speculative standpoint, based on crop conditions and information available, the trade, we believe, need have no hesitancy in buying to cover nearby requirements. Considerable Northwestern and Can- adian wheat is being made available through opening of navigation. Ex- port business in wheat continues rather slow, with a limited demand from abroad for flour; favorable crop re- ports are emanating from the West and Southwest; domestic demand for both wheat and flour is not particularly active and, generally speaking, the crop is making steady progress. These factors of course are bearish. ‘The visible supply of wheat de- creased for the week about two and one-quarter million bushels; buyers are allowing stocks of flour to reduce to lowest possible limit before repurchas- ing; a smaller spring wheat acreage than earlier anticipated is reported; extent of damage to winter wheat in the ‘Central States is well established and known to be as heavy as earlier estimates indicated; there is more or less war talk in the Orient, and these influences of course are all bullish. The weather will continue to be a factor in prices until harvest time and, while the United States will in all probability produce a moderately sized crop of wheat of all varieties, conserva- tive buying for the time being appears advisable. This applies to both wheat and flour. Lloyd E. Smith. — ++. Court Decides Against the Kellogg Defendants. Some time ago the Shredded Wheat Co., of Niagara Falls, brought suit against the Kellogg Co., of Battle Creek, and certain wholesale and re- tail grocers in Connecticut for infringe- ment of its product and asked the court to restrain the Kellogg Co. and the other defendants from manufacturing and selling an imitation of its product and appropriating its trade name and good-will. The Kellogg Co. has thus far not appeared in the action, but the Con- necticut defendants, who are represent- ed by the attorney for the Kellogg Co., filed a motion to dismiss the complaint, to strike out certain of the allegations of the complaint and to stay the pro- ceedings. Judge Thomas, of the United States District Court, in a very complete review of the motion denied same in every respect and ordered the defendants to file their answers to the complaint of the Shredded Wheat Co. This complaint grows out of the at- tempt of the Kellogg Co. to make a biscuit which is an imitation of the product of the Shredded Wheat Co. under the name “Shredded Whole May 9, 1928 Wheat Biscuit,’ which is the trade name originated by the Shredded Wheat Co. and employed to designate the name of its product for thirty-five years. The denial of this motion in every respect means that the defendants will have to stand trial for infringement of the Shredded Wheat product, appro- priation of its trade name, and the re- sultant damages to the business of the Shredded Wheat Co. Pleasant Words From Tradesman Readers. Kenton, May 5—I appreciate and admire the stand you take regarding manufacturers who sell their goods to chain stores at a lower figure than io independent grocers and beg to say I am with you. I will not buy or sell any Maxwell House coffee and will buy no more Lux until the manufac- turers and packers of same will sell to the independent grocers just as cheap as they do to the chain stores. Yours for a square deal. J. D. F. Pierson. Kalamazoo, May 5—I wish to thank you for your efforts in fighting our battles with the Maxwell House Coffer Co. I have discontinued handling it and will not stock it again until ad vised to do so through the columns c{ your valued paper. Seth Hyma. Marrice, April 28—Enclosed please find check for Michigan Tradesma1 for another year. We enjoy reading it more every year and my son, who has been with me in the store for the past year, thinks that it pays every month for the whole year’s subscrip- tion. He reads it from cover to cover every week as soon as it makes its welcome appearance at the store. W. E. Davis. North Star, May 6—I enjoy the Tradesman. Keep the good work u». Herbert W. Ejichenberg. —_+-<___ Outlines Store Program. Sears, Roebuck & Co., Chicago, i: carrying out its retail distribution pro- gram, outside of the mail order field. through three types of stores desig nated as classes A, B and C. Class A consists of retail department stores carrying a comprehensive line of mer- chandise. Class B consists of smalle- stores offering for sale in general th: heavier lines of merchandise which re- quire servicing. They carry such item: as automobile tires and accessories. radio sets, sporting goods, house fur. nishings and so forth. The store to b-« opened at Flint three months hence. is of this type. Class C includes a group of yet smaller stores that sei! a restricted line of merchandise, con- sisting mainly of automobile tires a>} radio sets. ——--_ Four Flags Hotel in Good Hands. Charles Renner, who has never fai!- ed to achieve success in every hotel project he has ever undertaken, has; taken the management of the Fou- Flags Hotel, at Niles, and will conduct a it in connection with the Mishawak1i . Hotel, at Mishawaka, Ind., and the Edgewater Club Hotel, at St. Joseph. Mr. Renner will give the patrons «- the Four Flags the advantage of th: same remarkable service which ha; characterized every hotel he has ever managed. The owners of the property are very fortunate in being able t» make so advantageous a connectio? with one of the greatest hotel oper- ators this country has ever produced. « a ad ‘f, «2 a s ~~ Bree * aN si i’