A TFYZINR (2 x » &

} aa
>) ? q

OTe

ie ac =

as (Srl

SPUBLISHED WEEKLY

STIS ae

lorty-fifth Year

Pe
So QF

  
 
  
   
   

ie 7
p

i “ . S PN e A a

S a = SY ; 7 yy Vite BS
KG ze TRADESMAN COMPANY, PUBLISHERS:
< SRF

de SO ES eA
GRAND RAPIDS, WEDNESDAY. MAY 16, 1928

‘ 9
«

 

 
                 
   

Number 2330

 

 

 

 

 

 

 

 

 

Strictly Germ-Proof

The Antiseptic Baby and the Prophylatic Pup
Were playing in the garden when the Bunny gamboled up;
They looked upon the Creature with a loathing undisguised:
It wasn’t Disinfected and it wasn’t Sterilized.
They said it was a Microbe and a Hotbed of Disease:
They steamed it in a Vapor of a thousand-odd degrees:
They froze it in a freezer that was cold as Banished Hope
And washed it in permanganate with carbolated soap.
In sulphuretted hydrogen they steeped its wiggly ears;
They trimmed its frisky whiskers with a pair of hard-boiled shears.
They donned their rubber mittens and they took it by the hand
And ’lected it a member of the Fumigated Band.
There’s not a Micrococcus in the garden where they play;
They bathe in pure iodoform a dozen times a day;
And each imbibes his rations from a Hygienic Cup —
The Bunny and the Baby and the Prophylactic Pup.
Arthur Guiterman

a
i}
i]
a
I
a
i]
ll
i]
i]
a

li
i]
t

oe
—

yt 6 Fa 6 PS Ps Oh Pe ts ORs Fs Ps
6 Os Fs Fs Pt Fs Os Fs i

 

 

 

5s eS Fe 6 Ns PG SS Fs Fk Fs Ps BAe OG Bs Fs Ie 6 et Fe 6 Fs es Fd a 8
ete i i ee ee i ‘eh Os Oa 6 Od Fs Os os

6 Pt Oe 6 |
et Pes Es

os Fe
6 ot os #

as Os
a6 Pt
———
es

Ps 94
Se te *

5

 

 

 

 

 

 

 

 

The Mill Mutuals Agency

Lansing, Michigan

Representing the

Michigan Millers Mutual

Fire Insurance Company

(MICHIGAN’S LARGEST MUTUAL)
and its associated companies

COMBINED ASSETS OF GROUP
$45,267,808.24

COMBINED SURPLUS OF GROUP
$17,368,052.31

Fire Insurance—All Branches
Tornado Automobile Plate Glass

 

20 to

 

 

 

40%

SAVINGS MADE
Since Organization

 

 

 

 

 

a -

,
*
a
~~ FE nee ee
a
‘

«
»
*
a
’
’
‘

 

 

* .
¥
a *
f
ae 7
4
oa.
4 >
« »
sl
o .
a +
° ,
4
» .
4 ’
a »
a
ai-
+ % >
A.
€

 

 

 

 

 

 

Forty-fifth Year

Number 2330

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

 

 

SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 ce..ts.

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

 

THE FIGHT IS ON.

No new developments have taken
place in the Maxwell House coffee sit-
uation during the past week.

President Cheek has made no re-
sponse to the reply the writer made
to his letter two weeks ago or to the
open letter published on the first page
of the Tradesman last week. As the
matter stands with him he is guilty of
voluntarily uttering a deliberate false-
hood when he stated in his letter of
April 27:

It cannot be said that the Cheek-
Neal Coffee Co. has given preferential
treatment to any distributor of its
products.

How any man with any ordinary
horse sense in his noodle could utter
such a monstrous falsehood is more
than the writer can understand.

So long as President Cheek acts on
the theory that he can pull the wool
over the eyes of the independent dealer
by such tactics and the promiscuous
promulgation of monstrous falsehoods,
he should be taught a lesson he will
never forget. His goods should be de-
nied a place on the shelves of any sane
merchant who believ2s in fair play and
pursues business on live and let live
lines.

Maxwell House coffee is, of course,
not the only article which is handled
unfairly—sold at one price to the in-
dependent dealer and at approximately
18 per cent. less to the chain store. A
hundred other articles are in the same
category. All must come under the
same rule. Every article which is sold
on the two-price basis should be dis-
criminated against by the independent
merchant, so far as it is possible for
him to do so and retain his trade. He
holds in his hand the weapon which
can bring to time the two-faced demon
who is deliberately undertaking to de-
stroy the independent merchant. By
ceasing to handlé the brands which are
sold “nasty,” he can so reduce their
consumption as to present a very in-
teresting situation to the Janus faced
manufacturer who is doing all he can
in all the ways he can to build up the
volume and augment the number of

chain stores. This should be the pol-
icy of every deaier who honors his
calling and believes in upholding the
dignity and decency of his profession.
If the jobber proves recreant to the
trust reposed in him, the retailer must
fight his own battle, fight hard and
WIN.
o-oo

Full Text of the Brookhart Resolution.

Following is the full text of the re-
markable resolution introduced in the
United States Senate May 5 by Senator
Brookhart:

Whereas—It is estimated that from
1921 to 1927 the retail sales of all chain
stores have increased from approxi-
mately 4 per cent. to 16 per cent. of
all retail sales; and

Wihereas—There are estimated to be
less than four thousand chain-store sys-
tems with over one hundred thousand
stores; and

Whereas—Many of these chains op-
erate from one hundred to. several
thousand stores; and

Whereas—There have been numer-
uos consolidations of chain stores
throughout the history of the move-
ment, and particularly in the last few
years; and

Whereas—These chain stores now
control a substantial proportion of the
distribution of certain commodities in
certain cities, are rapidly increasing
this proportion of control in these and
other cities, and are beginning to ex-
tend this system of merchandising into
country districts as well; and

Whereas — The continuance of the
growth of chain-store distribution and
consolidation of such chain stores may
result in the development of monop-
olistic organizations in certain lines of
retail distribution; and

Whereas—Many of these concerns,
although engaged in interstate com-
merce in buying, may not be engaged
in interstate commerce in selling; and

Whereas—In consequence, the ex-
tent to which such consolidations are
now, or should be made, amenable to
the jurisdiction of the Federal anti-
trust laws is a matter of serious con-
cern to the public; Now, therefore be it

Resolved—That the Federal Trade
Commission is hereby directed to un-
dertake an enquiry into the chain-store
system of marketing and distribution
as conducted by manufacturing, whole-
saling, retailing, or other types of chain
stores and to ascertain and report to
the Senate (1) the extent to which
such consolidations have been effected
in violation of the antitrust laws, if at
all; (2) the extent to which consolida-
tions or combinations of such organ-
izations are susceptible to regulation
under the Federal Trade Commission
Act or the antitrust laws, if at all: and
(3) what legislation, if any, should be

enacted for the purpose of regulating
and controlling chain-store distribution.

And for the information of the Sen-
ate in connection with the aforesaid
subdivisions (1), (2), and (3) of this
resolution the Commission is directed
to enquire into and report in full to
the Senate (a) the extent to which the
chain-store movement has tended to
create a monopoly or concentration of
control in the distribution of any com-
modity either locally or Nationally;
(b) evidences indicating the existence
of unfair methods of competition in
commerce or of agreements, conspiracies
or combinations in restraint of trade
involving chain-store distribution; (c)
the advantages or disadvantages of
chain-store distribution in comparison
with those of other types of distribu-
tion as shown by prices, costs, profits,
and margins, quality of goods and ser-
vices rendered by chain stores and
other distributors or resulting from in-
tegration, managerial efficiency, low
overhead, or other similar causes: (d)
how far the rapid increase in the chain-
store system of distribution is based
upon actual savings in costs of manage-
ment and operation and how far upon
quantitv prices available only to chain-
store distributors or any class of them:
(e) whether or not such quantity prices
constitute a violation of either the
Federal Trade Commission Act, the
Clayton Act, or any other statute and
(f) what legislation, if any, should be
enacted with reference to such quan-
tity prices.

The Senate adopted the resolution
of Senator Brookhart May 12 and an
active investigation of the whole sub-
That the
chain store interests fear the outcome

ject will be started at once.

of the investigation is shown by the
agitation the chain store leaders have
started in opposition to the probe. They
profess confidence that the outcome
will disclose they are clearly within
their rights, but are leaving no stone
unturned to prevent an unfavorable
verdict against them. By so doing
they virtually admit that they have vio-
lated our laws and fear the conse-
quences resulting from an exposure of
their dishonest and illegal acts.

—~> >

Nature Aids Rural Price Rise.

If the Government's initial estimate
on the 1928 crop of winter wheat holds
the country this year will fall 73,000,-
000 bushels short of last vear’s pro-
duction.

The May 1 condition of 73.8 indi-
cates a crop this year of 479,000,000
bushels, which compares with a 1927

 

output of 552,000,000 bushels, and
would represent the smallest crop
since 1925, when we produced only

402,000,000 bushels of the winter
yariety. If that year be excepted the

present indication is for the smallest
crop since 1917.

Various hazards of growth in weath-
er conditions have combined this year
to dampen the outlook for a large crop
of winter wheat, but it is not neces-
sarily a bumper crop that the farmer
needs to stimulate rural prosperity.
Past experience shows that a rising
price trend for agricultural commodi-
ties constitutes a powerful offset to re-
ductions in the volume of production.

Already it is clear that wide areas
of acreage planted in winter wheat
have been abandoned but in turn this
is stimulating fresh plantings of corn,
oats and rye.

When the situation is viewed as a
furthermore, it must be ad-
mitted that such a contraction in the

whole,

indicated output of winter wheat will
tend to stimulate values for the spring
It so happens that the great
sections of the Northwest in

variety.
which
spring wheat thrives long have been
in need of an agricultural stimulant.

Light is thrown on the general com-
modity price trend by just such stimu-
lants to argicultural prices as come
from reports of a 1928 production short
of a bumper volume. Nobody would
contend that a shortage in staples helps
prosperity but in the leading agricul-
tural products no shortage exists.

No development in industry for 1928
to date stands out more clearly among
the fundamental changes han the sharp
upturn in agricultural products. Cotton
corn, wheat, oats, steers and_ hide
prices all have been running of late at
a level substantially higher than at this
time in 1927. Indeed with the excep-
tion of wheat each of these commodi-
ties now enjoys a market position ma-
terially better than in 1926.

The ‘broad rise in agricultural com-
modities accounts largely for the im-
proving trend for wholesale prices but
it is in the farm groups that the coun-
try most needs such an upturn.

Paul Willard Garrett.
[Copyrighted, 1928.]
22>
Sells Direct to Retailer Only.

The Dutch Boy Co., which began
the manufacture of Holland Cleaner,
at Holland, Nov. 10, 1924, is now sell-
ing its product in seven states.

 

In or-
der to avoid price cutting, it deals di-
rectly with the retailer. The officers
of the corporation are as follows:
President—Henry Winter.
Vice-President—Sidney Jenks.
Secretary—Raymond Kuiper.
Treasurer and Manager—Theodore
Kuiper.
—_—_>~-<.__

B. W. Long at Pewamo, renews
his subscription to the Tradesman and
writes: “Although I have been out
of business nearly four months, I en-
joy reading it as much as ever.”

’

   

2

IN THE REALM OF RASCALITY.

Questionable Schemes Which Are
Under Suspicion.
This department has_ repeatedly

warned its readers against accepting
any needles from J. A. Coates & Sons,
Limited, they are sent out
without any authority and frequently
cause much trouble. The Realm re-
cently asked the New Jersey house to
refrain from sending out unordered
goods hereafter and received the fol-
lowing letter in reply:

East Orange, N. J.,

because

May 12—Your

effusion received. For supreme gall
it sure surpasses anything that we
have ever seen.

Who are you, anyway? We never

heard of you or your sheet before and
we have been in business here for more
than half a century.

You evidently do not know much
about postal matters or you would
know that it is illegal to send a threat-
ening letter (such as yours is) through
the mails.

Now *we want you to understand
that we don’t care two whoops in
Hades for you or your sheet and

would advise you to mind your own
business. We are old enough to know
our business and don’t need advice
from any one horse editor or publisher.
GET THAT?
J. A. Coates & Sons, Limited.

Columbus, Ohio, May 15—Why will
retail merchants continue to hand over
good merchandise and in many cases
good hard cash in return for a check
which is tendered to them by an in-
dividual who is a complete stranger
not only to them but to the entire com-

munity? It seems that you should
impress on your readers that they
should follow definite rules on the

matter and [I suggest the following
rules which if followed will reduce the

losses through bad and_ worthless
checks.
First, accept no checks unless the

person presenting it can identify him-
self as the payee. By identification is
meant to have satisfactory proof,
either documentary or by statement,
of some person with whom the mer-
chant is personally acquainted that the
presenter is the payee.

Second, accept no check which calls
for more than the amount of the pur-
chase made. In other words, do not
accept a check for $45 in payment of
a five-dollar purchase and give the
presenter $40 in cash as change.

Charles H. Mylander,

Sec’y Ohio Bankers’ Association.

Lansing, May 14—Two warrants
have been issued here for one Mike
Stanek, who is being sought after hav-
ing swindled three Lansing banks out
of nearly $1,400 in two days. Stanek
left the city after he had worked his
confidence game on the local bankers.

Mr. Stanek presented a pass book
and alleged that he lived in Pittsburg,
Pa., but planned to settle in Lansing
and do business. Mr. Stanek “did
business” but didn’t “settle” and the
police are now trying to locate him.

Mr. Stanek, who spoke none too
fluently the English language, left a
bank book with each bank he proposed
to victimize and asked that the insti-
tution negotiate for the transfer of his
funds in the Pittsburgh bank. His
pass book showed a deposit of $5,000.
He then asked to borrow a certain
amount to “move his family” here and
rent a house and location.

Mike got the loan in each case. Now
there are two warrants out for Mr.
Stanek, for it was discovered he had
but $1.18 in the Pittsburgh bank. The
City National, Capital National and
Peoples State Savings banks have
credited Mr. Stanek’s business to profit
and loss,

MICHIGAN TRADESMAN

ROYAL
BAKING POWDER

Absolutely Pure

This department has_ repeatedly
warned its readers against the Chicago
Auction Jobbers. It will be remember-
ed that the post office charged them
with being fraudulent and refused to
deliver mail to them.
regarding the merchandise they sold is
taken from the fraud order:

“A large quantity of so-called mer-
chandise has been submitted by per-

The following

3ollyn pursuant to
the above quoted circular matter and
the same is now in evidence before me.

sons dealing with

I have carefully examined this alleged
merchandise and I find it to be prac-
tically worthless. It is for the most
part soiled, torn, and not only unsale-
able but unwearable. Its condition is
such as endanger the
health of persons touching it.

“The
been ‘thoroughly cleaned’ are in fact

possibly to

rugs represented as having
extremely dirty, the overcoats alleged
to have ‘cleaned and_ pressed,’
and ‘not in need of repairs’ are in fact

soiled, unpressed and torn.

been

The shoes
represented as being ‘good as new,’
have large holes in the soles, broken
uppers, and are soiled with wear. In
many instances a miscellaneous as-
sortment of worthless junk in no way
resembling the articles ordered is sent
remitters. Mr. Bollyn admitted to the
post office inspector who investigated
this case that a great deal of the al-
leged merchandise sold by him is ob-
tained from the Chicago ‘Ghetto,’ a
district of extreme squalor and filth in
that city.”

The fraud order included the Chi-
cago Auction Jobbers, United Auction
Jobbers and Salvage Sale Headquar-
ters, which were all trade names used
by E. C. Bollyn, the promoter of the
scheme.

——__.- -+___
Corporations Wound Up.
The following Michigan corpora-
tions have recently filed notices of dis-
solution with the Secretary of State:
Peoples Realty Co., Detroit.
Sterling & Skinner Manufacturing Co.,

Detroit.
American

Detroit.
Asselin Motor Co., Iron Mountain.
Herdle Manufacturing Co., Adraian.
Linsell-Dewper, Inc., Detroit.

Peach Market Corp., Detroit.

Robert K. Glass & Co., Inc., Lansing.
C. H. Daniels & Co., Inc., Detroit.
Grand Haven Merchandise Co., Grand

Haven.

General Office Supply Co., Detroit.
Detroit Park Amusement Co., Detroit.
Irving Jewelry Co., Grand Rapids.
Fields Twenty-Two Fifty of Jackson,

Inc., Jackson. :

Sallan Jewelry Co., Lansing.

Sallan Jewelry Co., Muskegon.

Siems-Helmers & Schaffner, Inc., De-
troit.

Lubricator and Brass

Co.,

—--__-o+~=>-- __.
My Cherry Tree in Bloom.

Would that my waiting pen
The hkeauty of your bower;
Cr letters find the words that spell
This most enchanting hour,
When every twig upon vour tree
Bursting with petaled ecstacy
Is hidden by its flower.

could tell

You are the harbinger, I know,
Of cherries later on:
But thought of these must
When loveliness you don
So lavishly I spellbound see
Only blossoms charming me
Until I am undone.
The joy of spring is in your heart
The breath of perfume too,
Till open buds reveal your art
And Fancy’s dream comes true;
Then only wonder waits on me
Before my blooming cherry tree
When I am there apart.
Charles A. Heath.

1 forego

 

May 16, 1928

is made with cream of tartar, derived
from grapes, and for this reason you
can offer it to your customers as a
product of highest quality and purity.
Royal is the only nationally distrib-
uted cream of tartar baking powder.

You can make a very at-
tractive window display with
Royal Baking Powder cans,
and it will not only sell Royal,
but all the other baking in-

gredients as well.

Royal Contains No Alum—

 

Leaves No Bitter Taste!

 

 

 

 

 

 

-

SN

i

a

i}
Rg
et

  

 

—

em A
UTA mT Rese | hf |
Vox! |

y=

/

=

 

n ae
ntl} ey

a

ASTERPIECES _
OF THE BAKER'S ART

 

 
  
 
    

ne

Te
Or every OCCAS7ON

 

 
 

Up iin
ij a reas
Cx c=

     
 
 

me

  

 

 

19)

   

4

apr

i

 

 

 

en

SRY

,
.

.

pa s«
4 a
«
{ ~
i
*
he *
.
.
» oy
4 j ‘
1
<
*”
;
“
v
4
j
oid
i; >
j
|
‘
- a
e
+
. 4

 

 

. | 4
y
Bi
i
’ ip
<
.
a
” \

 

$ j
|
aT 4
4
«
i
i
a
\
7.
a
4 i
4
1
«
~
i
ua
4
j
old
a
|
&
|
@
‘
& :
ie]
~

 

 

May 16, 1928

German-American Friendship Again
in Evidence.

Grandville, May 15—Some_ people
learned much from the kaiser’s war,
while others would not learn anything
under any conditions. One of the na-
tions that will profit by the gigantic
struggle ten and more years ago is
Germany.

It is a strange fact that of all the
nations benefited, in fact, saved to
continued nationality by the United
States, the one that owes its defeat
to this country is almost our only
friend to-day.

It is said by those who ought to
know that Germany is the only real
friend we have to-day in Europe. All
the other nations hate us with a bitter-
ness which passeth understanding.
America would not have crossed the
Atlantic to engage in deadly warfare
had Germany not assaulted our people
on the high seas. That people realize
this to-day as never before and are
seemingly anxious to make amends for
their past sinning.

Imperialism led by the brutal kaiser
was the great enemy to America, while
his subjects had little to do with bring-
ing on hostilities. The former is now
cooped up in the Netherlands, while
the great German people have had the
good sense to form a republic in which
the people have very much to say as
to how they shall be governed.

A score of educators from Germany
are at present touring the United
States under the guidance of Columbia
University of New York. They re-
cently passed through Michigan, visit-
ing state schools, and made a very fine
impression among our normal and
other students. These intelligent men
and women have nothing but praise
and good will for the American people.

It is well that this is so. The scars
of war are becoming rapidly - healed,
and before the kaiser’s war Germans
were regarded with high appreciation
by the American people.

It was Germany that led in educa-
tional movements, even beating the
Yankees with their compulsory educa-
tion laws. Doubtless Germany is the
best educated country in Europe.

In recalling civil war days we cannot
help thinking kindly of that great mass
of Western Germans in this country
who did not hesitate to volunteer in
defense of the Union and the flag in
those days that tried men’s souls as
never before.

How well we older people remember
those days when Franz Sigel and Carl
Schurtz led the German = soldiers
against traitor Americans in the battles
in the West.

In the lumber woods were many
Germans who were, to a man, stanch
defenders of the Union and the flag.
Good soldiers they made, and it was
a sorry day in later years when a vil-
lainous kaiser sent his armed undersea
boats to sink American shipping.

In fighting for the Yankee eagle the
American Germans did themselves
proud in the days of our civil war.
Shall we not forgive them now and
accept their proffers of friendship in
good part? Keeping alive hate for
past transgressions will butter no toast
for either nation, and when those who
should be our friends in Europe buckle
on the armor to fight us, will it not be
a splendid sight to see those German
legions who have so long held the
Rhine as a German river come to the
assistance of the stars and stripes and
shed blood in defense of America?

It is said that politics make strange
bedfellows, so may it be said of war.
Late revelations go to show that with
Germany once an enemy is not always
an enemy. Every real interest that
the German people have in the world
can best be fostered by making friends
with Uncle Sam.

The British and French press have
had some bitter things to say of their
allies in the kaiser’s war. Americans
are learning to estimate the once pro-

MICHIGAN TRADESMAN

fessed friendship of France and Brit-
ain at its true value.

The battles of the ship Constitution
may have to be repeated in some future
hour, and France is still the same un-
friendly people who, when we were
tied hand and foot with internal war,
rushed an army into Mexico for the
purpose of gaining a foothold on the
American continent.

Why should not the German people
be friendly to the United States? Ger-
man and Yankee blood has been shed
in the same cause, that of the common
people for life, liberty and the pursuit
of happiness.

Our visiting German friends will find
no hatred here of their people. There
was an unrighteous assault on helpless
women and children in the war time,
and some of the perpetrators should
have ‘been tried and executed for mur-
der. The better element of the Ger-
manic race realize this, hence are
anxious to make amends, so far as
possible, for that frightfulness of the
war time.

The signs of the times point to a re-
instatement of German and American
friendliness which may never again be
tried to breaking by the arbitrament
of the sword.

Plainly the two peoples, German and
American, are coming to understand
each other better than ever in the past.
Should the German people cling to the
republic and cast aside imperialism
forever, what a blessed effect will be
manifest throughout Europe. How
much more blessed for the neonle than
the reign of one like Mussolini in his
tyrannical governing of Italy.

The friendship of America and Ger-
many speaks for a long reign of peace
and good will among the people of
the world. Old Timer.

——_22>_____.

How To Keep From Growing Old.
Always drive fast out of alleys.
Always race with locomotives to

Engineers like it; it breaks
the monotony of their jobs.

crossings.

Always pass the car ahead on curves
or turns. Don’t use your horn, it may
unnerve the other fellow and cause
him to turn out too far.

Demand half the road—the middle
half. Insist on your rights.

Always speed; it shows people you
are a man of pep even thought an
amateur driver.

Never stop, look or listen at railroad
crossings. It consumes time.

Drive confidently, just as though
there were eighteen million other cars
in service.

Always lock your brakes when skid-
ding. It makes the job more artistic.

Always pass cars on hills. It shows
you have more power; and you can
turn out if you meet a car at the top,

In sloppy weather drive close te
pedestrians. Dry cleaners appreciate
it.

Never look around when you back
up. There is never anything behind
you.

——_+<-+—__-
Pacific Mills Advance Prices.

Revision of prices on several fabrics
sold under the Truth brand were an-
nounced last Saturday by Pacific Mills
to cover May, June and July deliveries.
Thirty-six inch Truth muslins, nain-
sooks and cambrics now stand at, 1214
cents, while 36 inch Truth longcloths
are quoted at 12% cents. Also for the
deliveries specified, a new price of
13% cents has been made on Truth
uniform cloth. The changes are in
keeping with the new level of cotton,

 

 

A TWO-IN-ONE SALE

With every sale of fruit suggest a
package of Kellogg’s Corn Flakes. The
combination is a treat your customers
will like. And it means more business
for you! Two sales in place of one!

Kellogg's Corn Flakes are the larg-
est selling ready-to-eat cereal in the
world! Extensively advertised in news-
papers and magazines. Intensively
merchandised. Put them on display.
Be sure you have a large supply.
Warm weather brings peak demand.

9

CORN
FLAKES

 

 

 

 

Opa 0D

SCHUST’S LINE

MEANS ==
More Sales

Bigger Turnover
Larger Profits, and
Satisfied Customers

This
Display
Increases
Sales

 

 

 

THE SCHUST COMPANY

“ALL OVER MICHIGAN”

DISTRIBUTING POINTS
Grand Rapids Lansing _
Detroit Saginaw

 

ee

 

  

4

 

MOVEMENTS OF MERCHANTS.
Wallhalla—George Showers succeeds
Art Barnhart in the grocery business.
Marquette—Piggly Wiggly North-
ern, Inc., has increased its capital stock
from $30,000 to $100,000.

Port Huron—The United States Sav-
ings Bank has increased its capital
stock from $150,000 to $200,000.

Detroit—The Honey Dew Co., 3955
West Vernor Highway, has changed
its name to the Honey Dey Sales Co.
of Detroit.

Detroit—The Larkin-Allen Electric
Co., 219 South Waterman avenue, has
increased its capital stock from $50,000
to $300,000.

Detroit — The National Appliance
Co., 3620 Bellevue avenue, has changed
its name to the Detroit National Ap-
pliance Co.

Lansing—George Cascarelli succeeds
John Spagnolio in the fruit, confec-
tionery and grocery business at 1524
South Cedar street.

Jackson—The A. L. Steele Co., 427
East Michigan avenue, dealer in fur-
niture, has increased its capital stock
from $6,500 to $50,000.

Lake Odessa—L. Levinsohn has pur-
chased the remaining dry goods and
furnishings stock of E. C. Tew & Sons
and will ship it to Saginaw.

Muskegon—The Sanitary Dairy Co.
has increased its capital stock from
$100,000 common to $100,000 preferred
and 5,000 shares no par value.

Cherry Home—The Cherry Home
Co., canner of fruit, has increased its
capital stock from $50,000 to $100,000
and 5,000 shares no par value.

Lowell—The Melze, Alderton Shoe
Co., of Saginaw, has opened a retail
shoe store here under the management
of Dallas Adams, recently of Saginaw.

Lansing—The Bank of Lansing has
been incorporated with an authorized
capital stock of $100,000, all of which
has been subscribed and paid in in
cash.

Belding—The Belding Coal & Pro-
duce Co. has been incorporated with
an authorized capital stock of $11,000,
all of which has been subscribed and
paid in in cash.

Lake Odessa — L.
Saginaw, has purchased the clothing
and shoe stock of Edwin Shellhorn
and will conduct a closing out sale
on the premises.

Kalamazoo—The Milk Products Co.,
219 East Ransom street, has been in-
corporated with an authorized capital
stock of $45,000, $28,000 of which has
been subscribed and paid in in prop-
erty.

Kent City—The loss occasioned by
the fire in the warehouse of Albert
H. Saur & Sons, was promptly ad-
justed. The damaged stock was dis-
posed of without being brought into
the store proper.

Belding—A. M. Hall, who sold his
furniture stock to Chaffee Bros. last
December, has formed a copartnership
with A. L. Cichy, a former employe
and will re-engage in the furniture and
undertaking business here.

Detroit — The Automatic Beverage
Co., 1917 Dime Bank building, has
been incorporated with an authorized
capital stock of $4,420, all of which

Levinsohn, of

MICHIGAN TRADESMAN

has been subscribed and paid in, $500
in gash and $3,920 in property.

Detroit—The Russell Poultry Cor-
poration, 2831 Russell street, has been
incorporated to deal in poultry and
eggs, with an authorized capital stock
of $3,000, $2,000 of which has been sub-
scribed and $1,000 paid in in cash.

Detroit—The North East Furniture
Co., 2458 East Division avenue, has
been incorporated to deal in new and
used furniture with an authorized cap-
ital stock of 100 shares at $100 per
share, $10,000 being subscribed and
paid in in property.

Detroit—The New York Grocery,
7620 Michigan avenue, has been incor-
porated to conduct a retail grocery
business with an authorized capital
stock of $2,000, all of which has been
subscribed and paid in, $100 in cash
and $1,900 in property.

Holland—George H. Huizenga &
Co., 6 East 8th street, is closing out
its stock of jewelry and silverware at
auction sale under the management of
the Charles A. Hubbard Co., of Chi-
cago. Following the auction Mr. Hui-
zenga will incorporate his company and
the business will be greatly expanded.

St. Johns—The E. I. Hull & Son
stock of furniture has been removed
to its Lansing store, and consolidated
with the stock of the Hull Furniture
Co., East Michigan avenue, which is
under the management of Raymond P.
Hull. E. I. Hull founded the business
in St. Johns in 1894 and will now retire
from active business.

Lansing—A chain of shoe stores has
been formed by the consolidation of
five companies under the style of the
Henne-Kahler Shoe Co., which will
acquire the William Henne & Co.,
Inc., Physical Culture Shoe Shops,
Inc., Fashion & Comfort, Inc., and the
Kahler Shoe Co., Inc. The new com-
pany will conduct 44 retail stores in
important cities throughout the coun-
try.

Detroit—Succumbing to prolonged
ill health, Frank G. Lafer, 65 years old,
veteran of the Detroit retail grocery
trade, died Monday at his home, 3061
West Grand boulevard. Mr. Lafer
came to Detroit forty years ago to be-
come the partner of his brother, John
Lafer, in the grocery business. In
1907 Frank Lafer bought his brother’s
interest ,and ten years later moved the
store from Cadillac square to its pres-
ent location at 1323 Broadway. He
is survived by three sons, Gayard F.,
James A. and Bruce R. Lafer; a daugh-
ter, Lillian Dorothy Lafer; two broth-
ers, John W. and Henry W. Lafer, and
two sisters, Mrs. Louis Blaksley and
Mrs. Amelia Edsel. Mr. Lafer was
born in Toledo, in 1863.

 

Manufacturing Matters.

Detroit — The Springless Window
Shade Co., 6549 John R. street, has
been incorporated with an authorized
capital stock of 100 shares at $100 a
share, $1,000 being subscribed and paid
in in cash.

Detroit—The Solid Carbonic Corpo-
ration, 1019 Dime Bank building, has
been incorporated with an authorized
capital stock of $5,000 common and
1,000 shares at $1 per share, $6,000

being subscribed and $1,000 paid in in
property.

Romeo—The Jensen Foundry Co.
and the Michigan Architectural Pat-
tern Co. have consolidated under the
style of the Jensen Foundry Co., with
an authorized capital stock of $50,000,
$25,610 of which has been subscribed
and paid in in property.

Detroit — The Power Engineering

Corporation, 7710 Woodward avenue,

has been incorporated to manufacture
and sell power automatic stokers, pow-
er and heating devices, with an author-
ized capital stock of $10,000, $1,000 of
which has been subscribed and paid
in in cash.

Detroit—Wayside Products, Inc., 56
Custer avenue, has been incorporated
to manufacture and sell Wayside, a
chemical for renewing batteries, with
an authorized capital stock of $5,000
common and $5,000 preferred, of which
amount $3,000 has been subscribed and
paid in in cash.

Detroit—The Sprayo-Flake Co., of
Detroit, 14014 Woodrow Wilson
avenue, has been incorporated to man-
ufacture and deal in insulation for
building purposes, with an authorized
capital stock of $25,000, of which
amount $9,000 has been subscribed and
$7,000 paid in in cash.

Saginaw—The Sanitary Comb Clean-
er & Sterilizer Co., 320 Lapeer street,
has been incorporated to manufacture
and deal in barber supplies, with an
authorized capital stock of $15,000, of
which amount $12,500 has been sub-
scribed and paid in, $5,000 in cash
and $7,500 in property.

Detroit—The Haltex Products Cor-
poration, 1126 Penobscot building, has
been incorporated to manufacture fab-
rics from fibrous material, with an au-
thorized capital stock of $100,000 pre-
ferred and 20,000 shares at $1 per
share, of which amount $5,000 has been
subscribed and paid in in cash.

Detroit—The Safety Service Corpo-
ration of Michigan, 3127 Jefferson
avenue, East, has been incorporated to
manufacture and deal in brakes and
brake linings, with an authorized cap-
ital stock of 2,500 shares at $10 per
share, $8,000 being subscribed and paid
in, $4,000 in cash and $4,000 in prop-
erty. :

Lansing—The Reed-Tyler Electric
Shop, 115 East Grand River avenue,
has merged its business into a stock
company under the style of the Reed-
Tyler Electric Co., to manufacture and
deal in electrical fixtures, etc., with an
authorized capital stock of $12,000, of
which amount $10,020 has been sub-
scribed and paid in, $20 in cash and
$10,000 in property.

——_.---2__
Death of Pioneer Merchant of Rock-
ford.

Seymour Hunting, prominent  busi-
ness man and civic leader, died at his
home in Rockford, May 9, following
an illness which has made his condi-
tion critical for the past six months.
Mr. Hunting was head of the Hunting
Hardware Co., the oldest business of
its kind in Rockford.

He was born in Courtland township,
April 29, 1863, and began his business
career with a grocery business at
Rockford in 189], He later went into

May 16, 1928

the hardware and implement business
with his brother, Barton Hunting, and
in 1905 he bought out his brother’s
interests. Since that time he has been
active head of the company.

He has always been an active work-
er in all civic affairs and taken a keen
interest in village politics. He has
served a number of terms as village
president and held other viilage of-
fices.

Public education was always a point
of real interest to Mr. Hunting and
during the past few years he has made
it a point to conduct contests for the
rural schools located around Rockford.
For these contests he _ personally
bought suitable prizes for the student
in each school who attained the high-
est standing in some specified phase of
school work. The contests were of
material value in creating a keener in-
terest in school work.

Mr. Hunting is survived by his wid-
ow; one daughter, Mrs. Grace Gilbert;
one son, Clyde N., both residents of
Rockford, and a number of near rela-
tives.

—_+--____
Forty-five New Readers of the Trades-
man.

The following new subscribers have
been received during the past week:

Roy Drew, Traverse City.

Amil Hoodit, Traverse City.

Mann & Jewett, Piedmont, Mo.

R. E. Francis, Greenwood, Ind.

Capt. Hans Hansen, Manistee.

Chas. E. Foster, Lansing.

‘Samuel Reis, Cincinnati, Ohio.

F. L. Pierce, Clinton.

F. & S. Co., Traverse City.

Stephen Middough, Traverse City.

E. Colby, Traverse City.

William D. Roman, Traverse City.

J. W. Duclos, Saginaw.

E. W. Randall, Sparta.

Geo. E. Keiser & Co.,
City.

Dutch Boy Co., Holland.

Frank L. McLaughlin, Durand.

A. T. Petertyl, Traverse City.

A. P. Anderson, Grand Rapids.

L. H. Berles, Grand Rapids.

E. A. Bullard, Lansing.

R. H. Carter, Lansing.

Harold ‘Campbell, Battle Creek.

William DeKuiper, Fremont.

P. F. Dykema, Grand Rapids.

O. P. Ehle, Battle Creek.

Charles Fowler, Grand Rapids.

D. G. Fox, Grand Rapids.

John Gilleland, Lansing.

Edwin Gingrich, Kalamazoo.

L. P. Goeldel, Grand Rapids.

W. W. Hubbard, Grand Rapids.

V. M. Johnson, Harbor Springs.

E. E. Kraai, Grand Rapids.

Hal S. Lantz, Traverse City.

C. J. Larsen, Manistee.

G. A. Lindemulder, Grand Rapids.

Alvah Loughery, Grand Rapids.

E. G. Lee, Battle Creek.

H. F. Manwaring, Lansing.

John McKane, Lansing.

F. W. Rademacher, Grand Rapids.

Lloyd Shafer, Battle Creek.

Peter Van Ess, Grand Rapids.

G. A. Witmer, Grand Rapids.

—_+-.__

Kalamazoo—R. H. Olmstead suc-
ceeds Neal Den Hamer in the grocery
and meat business, East Main street.

New York

'

 

 

 

 

 

’
;
« Fi
»
«
«
4
a
’
}
é
Va
*
i
of
:
¥ '
i
}
: ats
.
’
a
°
<
4
ais
~ =
a}
4
-
“
*
~
f
0 3
* 2
.
4
i
«
4
«
7 "
5
;
<3
¢ 2 4
4
j
~
e &
&
§
e
%
4
i+
- 7%
i
e
aj
> %

 

 

May 16, 1928

MICHIGAN TRADESMAN

5

 

Essential Features of the
Staples.
Sugar—Jobbers hold cane granulated
at 6.75 and beet granulated at 6.55.
Tea—Tea business is slowly working
to a better basis than has characterized
it for some time. Markets abroad con-
tinue rather firm and this has reduced
the number of holders on this side
who are willing to shade prices. New
Formosas

Grocery

have shown considerable
strength during the week. The gen-
eral market continues about as it was
last week. There is a fair demand,
still quite spotty, without any change
in the general situation.

Coffee—The market for Rio and
Santos coffee was showing continued
weakness early in the week, but later
some news came from Brazil that the
crop would be somewhat less than was
expected, and prices firmed up on this
account. The result was correspond-
ing advances in this country amount-
out the list. Mild coffees rather firm,
ing to probably %c per pound through-
but without change for the week. The
jobbing market on roasted coffee will
adjust itself to the advancing market
on green, Rio and Santos, if those ad-
vances are maintained. General de-
mand for coffee is excellent.

Canned Fruits—No fruit packs are
active for replacement at the cannery,
but there is some enquiry for the short
items which it is difficult to satisfy.
Pears are wanted but are hard to find,
while apple sauce has been practically
exhausted from first hands and cran-
berry sauce is getting into that posi-
tion.

Canned Vegetables— Much of the
present dullness has been attributed to
weather conditions, although it has
been noticeable this week that there
has been a better jobbing demand for
a number of items. It is quite evi-
dent that the distributing trade is light-
ly stocked and that there is an abnor-
mally close clean-up in a number of
packs. Where this is pronounced is in
the smaller volume foods, as there are
plenty of tomatoes, corn, peas and
others in that class. Bookings for
asparagus have been heavier during
the week than in any previous week
since opening prices were announced,
but the trade is still behind normal
with its advance orders. Added in-
terest in the pack has been caused by
the firmness of canners who have re-
fused to make concessions and there
is a tendency among the large buyers
to consider their requirements at least
in part.

Canned Fish—The most satisfactory
business in new packs done so far
this season has been in Columbia River
chinook salmon, which was quoted by
packers this week on a $2.45 basis,
Coast, for halves. This is always a
limited stock and the tentative orders
are being freely confirmed in a way
which indicates that canners will soon
be sold out on their anticipated pack.
There has been no change in Alaska
salmon during the week, pinks remain-
ing steady and in moderate demand,
with reds weak, neglected and offered
at a wide range. Maine sardine can-
ners have been able to get only light
runs of fish and little progress was
made in turning out new pack,

Dried Fruits—The main hardening
in values last week was in Oregon
prunes, which have been much firmer
on the Coast. Predictions are being
freely made that 30s will go to 10c be-
fore long and may even reach 15c be-
fore the last of the present crop is
marketed, with other sizes in propor-
tion. The coming crop is reported a
complete failure by some _ observers,
or up to 50 per cent. of last year’s
tonnage by others. Carryover is in
small volume in all positions and the
supply of California prunes is much
less than a year ago at this time, with
four or five months to go before there
will be any crop moving. California
estimates are for a smaller crop than
the record of last year, making a ma-
terial reduction in the supply of do-
mestic prunes in 1928. In addition to
the effect of a smaller output this year
is the factor of low prices on carry-
over. Prunes are 25 per cent. cheaper
than a year ago and have been on a
low basis all season, which has result-
ed in a uniformly heavy consumer
movement for the past six or eight
months. While sentiment is generally
in favor of a higher market there is
some talk of holding the situation in
hand to prevent the market from going
too high. The raisin market was not
altered in tone or in price last week
but continued steady on the spot. Hold-
ings are not excessive but there is still
unwarranted competition to liquidate
in a competitive way on a lower basis
than present Coast replacement costs.
Some holders have been trying to work
up the market to a more profitable
level, but they have been unable to
accomplish their aim. The apricot
market is unsettled on the grades
which are mainly in evidence, although
there is a fair jobbing movement. En-
quiries for the top grades are harder
to satisfy as such lines are disappear-
ing. No prices have been named so
far on new crop. Peaches are steady
but are not a big factor. Some 1926
fruit is still available and as it is gen-
erally not of attractive quality its pres-
ence interferes with the sale of 1927
fruit. Figs are in strong position as
supplies are light, while currants are
in no surplus and are moving out
steadily.

Nuts—The generally optimistic post-
ings from shellers of all varieties of
nuts in Europe are having a beneficial
effect upon the tone of the spot mar-
ket, and, as prices in primary centers
are on the advance on walnuts, filberts
and almonds, the spot market affords
the opportunity of getting some low
priced merchandise. Some of the wise
operators appreciate the situation and
they have been buying shelled nuts
more freely from the spot in anticipa-
tion of later outlets. All postings from
abroad are to the effect that the crops
of all three varieties will be smaller
than last year and with a close clean-
up shellers expect to see a higher mar-
ket on carryover and new crop as soon
as the present depression in world mar-
kets has disappeared. Stocks here have
not accumulated and with any activity
importers look for a hardening in val-
ues which will be attended by trading
along broader lines than during the
past few months,

Syrup and Molasses — The only
change in this market since the last
report is an advance of about le per
gallon in Porto Rico molasses. New
Orleans molasses remains about un-
changed, with no indications of much
of a fluctuation either way. Demand
for the best grades of grocery molasses
is said to be somewhat better than
usual. Sugar syrups are in good de-
mand, without change in price. Com-
pound syrup shows no further advance
since last week. ‘This market has been
steadily advancing since the beginning
of the year. Demand is not large.

Beans and Peas—The market for
dried beans is somewhat spotty and
irregular. Pea beans are practically
the firmest thing in the list. Califor-
nia limas, however, are also. strong,
Red kid-
neys rather weak and some _ holders
have reduced their prices.

with an advancing tendency.

Buckeye
peas are steady and unchanged.

Salt Fish—The demand for mackerel
is rather quiet. It is confined entire-
ly to filling holes in stock. There is
some fresh mackerel in the market
now, but the price is too high to salt.

Cheese

 

Offerings of cheese are still
comparatively light. Demand is also
light, therefore the market is about
steady.

Pickles—More confidence is being
shown in all sizes of salt pickles than
usual for the season as carryover is
the lightest in years and promises to
be reduced to almost nothing by the
time there is any quantity of new
stocks
being broken in first hands, forcing

available. Assortments are
more business into the resale market.
Dills are closely sold out and favor the
holder.

Sauerkraut—Some price cutting is
going on among the smaller packers
who have odd lots of carryover which
they have been moving at discounts to
get it out of the road before added
storage charges are piled up. The
larger interests are holding the market
firm on bulk and canned kraut. The
cabbage planting season has been back-
ward and the acreage put out is not as
large as usual at the middle of May.
This had the tendency to keep the
spot market steady in tone.

> 2

Review of the Produce Market.

Apples — Baldwins, $2.50@$3;
Northern Spys, $3@3.50; Western Jon-
athans, $3 per box; Rome Beauty, $3.50
per box.

Asparagus—$1@1.25 per doz. bunch-
es for home grown.

Bags—Canadian, $2.40 per
sack.

Bananas—$6@6%c per Ib.

Butter—The market has had a firm
week. Receipts have not been very
heavy, and the demand for fine cream-
ery butter has been excellent. The
result is a firm market, wihout change
in price. Jobbers hold fresh packed
at 42c and prints at 44c. They pay
24c for No. 1 packing stock and 12c
for No. 2.

Cabbage—New from Texas has de-
clined to $5.50 per crate.

Carrots — Calif., $4.50 for iceberg
crate; new from Texas, $2.50 per bu.

Cauliflower — New from Florida,

$3.50 per doz.

100 tb.

 

Celery—75c@$1 per bunch accord-
ing to size; Florida, $6.50 per crate.

Cocoanuts—$1 doz. or $7.50 a bag.

Cucumbers—Indiana hot house, $2.25
per crate.

Dried Beans—Michigan jobbers are
quoting as follows:

€: Pea Beans $9.90
Event Red Kidney (0. | 9.85
Dark Red Kidney)... 9.65

Eggs—The market has rather mark-
ed time during the week. The only
fluctuaion being one decline of “%c and
a later decline of the same amount.
There is a continuously good demand
for fine fresh eggs, and not by any
means excessive receipts. The mar-
ket cleans up fairly well every day.

Local handlers pay 27c for strictly
fresh.
Grape Fruit — Florida commands

$6@6.50 per crate.
Green Onions—Chalotts, 65c¢ per doz.
Lemons — The upward movement
continues. Prices have advanced an-
other $1 per box during the past week.
Quotations are now as follows:

S00 Sunkisێ 2 $9.00
360) Red Balko § 8.50
a00 Ret Ball 8.50

Lettuce — In good demand on the

following basis:

Arizona Icebergs, 4s, per crate __$4.00
Arizona Iceberg, €s, per crate __ 3.75
Hothouse feat, per Ib... loc

New Potatoes—$2.75 per bu. for
I lorida.

Onions—Texas Bermudas, $2.75 per
bu. crate for white and $2.50 for yel-
low.

Oranges—Fancy Sunkist California

Valencias are now on_ the following

basis:
10) ee ee $7.00
6 7.50
0 ee 8.00
76 9.00
C00 ee 9.00
AAO 9.00
Ae 9.00
Abe 8.25
Red Ball 50c cheaper.
Peppers—Green, 65c per doz.
Pieplant — Illinois outdoor grown

commands $3.50 per 40 Ib. box; home
grown, $2.50 per bu.

Potatoes—The market is lower and
weak on the basis of 40c per bu., gen-
erally over the State.

Poultry—Wilson & Company pay as
follows:

Heavy fowls 24e
bight fowls. 00200) 20c
Heavy Brotlers 2.00 26¢
Eieht W. E. Broilers -.-. 18<

Radishes—65c per doz. bunches for

 

home grown hot house.
Strawberries—$3.50 for 24 pint crate
trom Louisiana, $5.50 for 24 qt. crate

 

from Tennessee.
Sweet Potatoes—$2.50 per hamper
for kiln dried stock from Tennessee.
Tomatoes—$3.25 for 10 Ib. basket of
hot house; $1.25 for 6 Ib. basket from
Cah.

 

Veal Calves — Wilson & Compaay
pay as follows:
Paney 2 18¢
GOOG 2s 2 l6c
Median) 26:00 14c
Poor oe 10c

6

MICHIGAN TRADESMAN

May 16, 1928

 

CHAIN STORE COMPETITION.

Some Ways By Which It Can Be

Met.

I want to bring to you a picture, or
you may call it a history, which started
forty-four years ago, when business
was done quite differently from now.
Then the women dealt at a store more
for personal friendship and quality of
goods than for price.

Those were days when the grocery
store was a clearinghouse for gossip
and the exchange of recipes. Those
were days when eight or ten women
would crowd the average store. They
wore hoop-skirts that extended two
feet around them, and later they wore
bustles and huge puffed sleeves.

Those were days when prunes came
from Turkey in large casks which
weighed over 1600 pounds. To get
them out of the casks we used an
augur, and what a job that was when
the bottom of the cask was reached!
Often three pounds were sold for ten
cents.

Coal oil came in barrels, which had
to be rolled into the store, where the
bung was knocked out of them and the
coal oil pumped into a tank by hand.
There were no tank wagons in those
days.

New Orleans molasses came in large
barrels, in which we put a spigot,
through which to draw the molasses
into tin measures. From these we
poured it into the pitcher or jug
brought by the customer. A wooden
paddle was used to scrape the meas-
ure clean. When these barrels were
empty we would open them up, and
in the bottom we would find about
three inches of pure New Orleans
sugar. This we would sell to the
housewives and the bakers for baking
ginger cakes.

Everything was sold in bulk with a
few exceptions, such as tea, which was
sold in quarter-pound packages. There
was also Arbuckle coffee and Rumford
baking powder and Davis O. K. bak-
ing powder, and Royal baking powder,
for which a few customers were will-
ing to pay the price. Lipp’s Premium
soap and Cincinnati oleine were prom-
inent sellers.

As time went by, the red-front store
appeared. At first they sold only tea,
coffee and sugar. They soon added
baking powder. Then chocolate and
cocoa. Then, almost before we knew
it, they were selling a full line of gro-
ceries.

We had to admire the get-up of their
windows, which were always bright
and attractive, with price-marks on
everything. The grocers began to
take notice and to clean up and mark
their goods the same way. But that
did not stop the growth of the red-
front stores. They seemed to multiply
so fast that it reminds me of a young
fellow who fell in love with a girl. She
wasn’t handsome, but she had very
beautiful hair, a deep chestnut brown.
It was wavy, it was glossy, it was the
kind you love to touch. One day they
were married. In the course of time
his attention was called to the fact that
the lovely hair he had so loved to
touch was now found in his bread, his
butter, his soup and his salad. In fact,

it had now become a nuisance, he
found it everywhere.

My friends, that is our position to-
day. Where once we only had a few
red-front stores, to-day we have four
different chain systems with red and
yellow fronts. We find them every-
where. Though it has taken forty-
four years to build up the present sys-
tem, unless we fight to the last ditch,
the next few years, we may see the
independent grocer choked out.

Do we want to stay in business?

If the answer is yes, and I know it
is, how shall we do it?

We must meet the chain store com-
petition.

How? First, paint up the front of
our stores. That goes for the inside,
too. Paint it and keep it painted. Next
install a system of bright lights. Then
clean and dress your windows once a
week.

There is a man in our town who
didn’t do that. I was to have a win-
dow display the first week in Lent. I
had the window cleaned and ready
when the salesman came and informed
me that he couldn’t give me the dis-
play because this man refused to give
it up, although he had had it in his
window since January ninth.

In another case a man had a display
put in his window last spring. The
salesman came to change it, but the
grocer told him to leave it as it was.
He had had it nearly a year.

Now, any display is stale after the
first week.

The best time to trim your window
is every Thursday afternoon or Fri-
day morning. If you are a member
of a selling organization, put in your
window the goods that are being ad-
vertised. Then get the chain store
advertisements. Take their leaders
and pick what you think you can meet
and put them in your window. Then
go over the advertisement and select
the articles they have jacked up and
put them in your window at your regu-
lar price. A customer passing, not
only sees that you are meeting the
price of the chain store’s specials, but
also sees that you are pricing some
goods below theirs.

Now, place a special counter in front
of your store. On it display not every-
day sellers, but articles that sell slow-
ly. Put the prices on these and on
every article in your store.

Meet every salesman who comes in
with a smile. Often he can give you
valuable tips, but do not let him do
your buying. When you give him an
order, be sure you accept it when it
is delivered.

3e fair to the manufacturer. When
he gives you free goods, expecting you
to share it with your customers, do so.
Don't keep it for yourself.

Under no condition should an inde-
pendent retailer buy goods from a
chain store. No matter what the price,
you are helping the chain store in its
turnover. What would you think if
you walked into a store and asked for
a can of milk and the retailer handed
you a can of milk with a chain store
label?

I remember, Christmas week, a chain
store sent me word that they had an
over supply of large paper shell pecans.
They offered me these at ten cents per

WoRDEN (GROCER COMPANY

The Prompt Shippers

 

 

When You Sell

QUAKER
Pork and Beans

You Sell Satisfaction

 

 

 

THE MICHIGAN TRUST COMPANY, Receiver

No other guarantee is

needed on these
products
than the name

they bear.

 

 

 

 

WLLL LLL LLL LLL LLM

WORDEN GROCER COMPANY

Wholesalers for Fifty-nine Years

OTTAWA at WESTON GRAND RAPIDS

 

 

 

 

 

 

 

4,

 

 

°
»
«
att
7
{
ede
1 »
|
4
} >
« i .
’
‘
i
{
i
::.
r ¢
e »
I
A
. E *#
ot .
: .
i
i
i
. ”
/™
“3
é
*
s
»
« ‘
*
a;
' >
«
j .
‘
4
“+
“a
j y
‘
»

 

May 16, 1928

MICHIGAN

TRADESMAN

 

pound below the market. I was in the
market for pecans, but I told their
that rather than buy
their pecans at ten cents below the
market, I would go out and pay ten
cents above the market.

The best thing you can do is to join
a good retail grocers organization and

representative

be an active member.

Qut in Kansas a young man watched
the building of a bridge. After its
completion he saw that the people on
both sides of the bridge intermingled
and became friends and did business
with each other, whereas before the
bridge was built there had been enmity,
feuds and jealousies. This opened to
him the vision of the life-work he had
If a bridge could make
that he
since

been seeking.
that difference, he
would build bridges. He has
built thirty thousand bridges in the
United States.

We want you to recognize in our or-
ganization just bridge, over
which we can work together to draw

decided

such 2

into understanding co-operation with
us the manufacturer, the jobber, the
broker and the salesman, and, working
thus, meet this chain store competition

—together. W. H. Ejitemiller.

 

a
Reflections on Arbor Day.

What in all the past has the observ-
ance of Arbor Day accomplished? I
do not know.

Why, for all the trees planted by
school children, are so many school
grounds still devoid of trees and de-
sirable shade? That I do know.

It is very easy to say, “Plant a tree,”
as though that is all there is to it.
What is the use of doing anything
unless all the details are performed to
the end to secure a living, thrifty tree
which become an ornament, a
shelter or an asset in some respect?
Tree planting on Arbor Day which
does not attain some of these ends is

will

evidence of ignorance as to how to
plant and care for the trees or lack
of interest to follow up the undertak-
ing.

Simon says,

“Thumbs up,’ and we
obey. Arbor Day is observed because

someone commands it, and it is gone

_ through with without much previous

study or planning and without the in-
terest desirable. Unless school teach-
ers and school officers are thoroughly
interested the children will not be
much interested or enthused.

April is the proper time to trans-
plant trees, shrubs, vines, etc., in one’d
own garden or on his premises where
it can have continuous care, but it is
not the best time to plant a tree on
the school grounds which in a few
weeks will ‘be deserted and the treeg
left to withstand the three hot, dry
months without mulching or watering.

A mistake which many make is to
leave all the branches on the tree just
as it came from the woodlot. Prob-
ably one-half the root stock has been
cut off and left in the ground where
the tree grew. The part still left with
the tree cannot supply enough nour-
ishment to maintain all the original
branches. Therefore one-half or more
of the branches should be trimmed
off, else the tree will die. A bare pole
or slip will often live if plenty of
moisture is present.

The tree should be set three or four
lower in the ground than ‘t
grew. Care should be taken to save
the tiny rootlets and after sprinkling
them with water press the damp, rich,
and
spreading the

inches

fine soil between, around above

them with the hand,

larger roots to their fullest extent.
about the tree

Strong

depression
collect the
will

Leave a
trunk to
and

rain.

stakes cord help keep the
tree from being swayed or bent by the
wind. Stones about the tree will pre-
vent the soil being scratched away.
The school ground which is unfenced
on the highway side is liable to be in-
which

straying animals

the foliage, rub the tree

vaded by
browse on
trunk or root up the ground. Another
reason for adequately guarding the
trees.

April is often chilly and the fie!ds
usually damp or muddy for children
to tramp over. So why not have an-
Arbor Day in October,
everything is more favorable?

other when
Trees
are verging into the dormant stage—
the best time for digging up and as
good or better time for transplanting.
The fall planted tree will wake up in
settled
roots and no set-back will follow tear-

spring with earth about its
ing up and re-setting after life starts
in its veins.

What could be nicer than an Arbor
Day school in the and

instruct the

fields woods

with more than one to
children how to distinguish each kind
of tree, how to take them up, trans-
port, transplant and care for them,
Then let them set trees on the schoo!
grounds if needed or about their own
homes in the days following.

Is it not reasonable to believe that
it is much easier to awaken a child's
interest in any project near the begin-
ning of the school year than it is when
that child’s mind is all taken up with
final examinations, school closing en-
tertainment and the longed-for summer
vacation Then that interest could be
fostered all through the school year
and permanent results obtained.

If one cannot get needed informa-
tion in his own neighborhood I feel
sure full instructions can be obtained
from the nearest man, the
State college or the U. S. Department
of Agriculture. E. E. Whitney.

nursery

—_ +--+ _____
Stouts Sold as Regulars.

Many of the large stores plan, ac-
cording to reports, to feature low-end
and popular-price stout dresses in their
regular merchandise departments. The
reason given is that during the recent
activity in women’s and misses’ dresses
many women that could not be fitted
from the regular stock on hand bought
stout models. These dresses were
shown and tried on without reference
to the sizes. One buyer claims that the

very word “stout” when mentioned
hurts a sale.
—_~2-—.

 

Save Them a Cursory Examination.
“Do you know if the editor has
looked at those poems I sent him?”
“Yes, sir; he glanced through them
this morning.”
“Oh—just a cursory examination, I
suppose?”
“You're right, sir. I never heard
language like it in my life.”

 

WHITE HOUSE COFFEE

The Package of “Repeats”’

HE way to test the selling value of

coffee is to take it home and try it,
yourself. See how your own family
likes it. That is what we ask you to
do with White House.

Give it a thorough test in your own
home, in comparison with any other

Chhe

Flavor is

Roasted In /

DWINELL-WRIGHT CO.,

f

Boston, Mass., Chicago, IIL, Portsmouth, Va.

brand at any price. Then we are sure
you will push it in your store.

White House makes good customers
because it makes good coffee. Every

package is filled with proof of this
statement.

    

COFFEE
Dae meet Ta

ONE POUND NET

 

8

CURING ONE ILL BY ANOTHER

The doctor who had an_ infallible
remedy for fits and who therefore
threw his patients into convulsions and
then proceeded to cure the convulsions
may not have leen the quack he is
represented as being.

One of the medical discoveries of
1927 listed by the American Associa-
tion for Mediwal Iregiess fotlows this
picturesque procedure. A person suf-
fering from paresis is inocviated with
malaria and thin cured of the latter
ailment. The explanation of this treat-
ment is perfectly logical. The paresis
parasite is highly sensitive to heat.
Malaria induces high fever. The fever
destroys the paresis germ and then
the malaria is cured by means of qui-
vine. This is the discovery for which
Professor Julius Wagner-Jauregg of
Vienna was awarded the Nobel Prize
for 1927.

The layman will impatiently await
further applications of this delightful
principle. If a person who is suffering
trom indigestion, for instance, can be
made to develop a mild case of bron-
chitis and then be cared of the bron-
chitis many a life will be made happier.

But the most widely useful exten-
sion of this method would be its ap-
plication to the common cold. Let
anybody who catches cold be inocu-
lated with fallen arches and then be
cured of the same. Other suggestions,
equally plausible will, occur to our
readers.

We are not poking fun at the med-
ical men. Truth, as they are demon-
strating, continues to be stranger than
fiction. It is in part their practical
recognition of this fact that enables
them to perform feats which are
among the greatest and most beneficial
of modern miracles.

 

BUSINESS STILL LAGS.

Irregular conditions still prevail in
the retail business of the country, ac-
cording to reports received here, and
unfavirable weather continues to be
named as the chief adverse factor. The
usual seasonal clearances have met
with only indifferent results where old-
line methods were followed and the
emphasis placed entirely on bargain
prices. Jn the more successful sales,
newer merchandise has been freely of-
fered.

If additional evidence were neeled to
picture the backward sfate of trade
this season, the figures issued by the
Federal Reserve Board. during the
week on department store sales last
month would have supplied it. A drop
of 8 per cent. under the same month
last year was shown, the variations
running from a 2 per cent. decline in
the San Francisco district to one of
17.1 per cent. in the Minneapolis ter-
ritory. Further chain store reports in-
dicated similar losses on the per unit
basis.

In the wholesale merchandise mar-
kets not much pick-up is reported. It
will take a good spurt in retail trade
to send buyers into the mi&rket for ad-
ditional stocks. However, some houses
are quite busy in spite of the general

lethargy, and these are firms which ,
have evolved some new styles or de-.

MICHIGAN TRADESMAN

signs which are purchased to stimulate
consumer buying.

Looking ahead to the vacation pe-
riod, it is felt that slow business so
far this year must mean that consumer
requirements should soon grow rather
urgent and that between now and sum-
mer trade ought to make up in some
degree for what has been lost.

LAKE DIVERSION.

Arguments recently begun before the
United States Supreme Court over the
right of Chicago to divert waters from
Lake Michigan through its sanitary
canal involve issues that have not only
National but international angles.

This is the latest and possibly final
action in the suit brought by New
York, Wisconsin and other lake states
to halt the diversion. The consequent
lowering of the lake levels, while ex-
perts estimate that the fall from this
cause is not more than six inches, is
declared harmful to commerce.

Chicago’s need for such diversion to
aid in city sanitation is not denied, but
its opponents in this suit charge that
the propesed lakes-to-gulf waterway
and cheap power are among the bene-
fits sought. Counsel for the dissenting
states oppose the adoption of the re-
port of Charles E. Hughes, special
niaster, who recommended that the
suit against Chicago and Illinois be
dropped.

The right of Congress to delegate
power to the Secretary of War to per-
mit diversions is challenged, on the
ground that the question of ultimate
peace or war between the United
States and Canada is involved in the
controversy.

That cortention is extreme, but there
is no doubt that Canada is interested
in this suit. It may not have been
wholly a coincidence that the release

 

of correspondence between the two
Governments on his issue followed so
closely that on the St. Lawrence wa-
terway. It may even be an added
reason for the delay in negotiations on
that project which Canada has asked.

COTTON GOODS SALES.
A better adjustment of output to
demand was indicated last week in the

 

cotton goods statistics for April. Sales
exceeded production during the month
by 17 per cent. At the same time, out-
put was held 25 per cent. under the
yardage made in March. Trading has
been quieter in the goods market, but
some prices have been marked up to
bring them into better relation to the
cost of the staple.

At the foreign wool sales the re-
sults were about as anticipated. Prices
held quite steady on the best grades
and slipped off some 5 per cent. on
the medium and lower qualities. The
domestic market is reported steady and
the mills have been naming small ad-
vances on both clothing and garment
fabrics. Clothing manufacturers re-
port somewhat better business for fall
and the women’s wear producers are
now preparing some early lines for
that season.

Fall openings of the silk manufactur-
ers are now under way, although there
is: more of a tendency this season to
put off these showings until prospects

grow clearer. Crepes and velvets are
being featured, and the latter look quite
promising. Raw silk was lower on
exchange.

Prospects in the apparel trades are
considered very good for fall, because
it is felt that the backward = spring
should make for extra purchasing by
consumers later this year.

 

THE BURST OF ACTIVITY.

The question raised now with re-
spect to the general industrial situa-
tion is whether the burst of activity in
the key lines has not about run its
course. Apparently, the steel business
in a record four months of production
has made up for any shortage due to
the slackening last year and is about
ready to curtail. Building awards have
not fallen, but permits are down. Auto-
mobile output is also easing.

It would appear as though the spurt
in the basic lines has not brought about
as much gain in other branches of in-
dustry as was expected. Once more
the car loading figures are disappoint-
ing, and the four weeks of April re-
ported run some 3% per cent. under
the same period last year.

The situation is one that offers many
perplexing angles, and even those busi-
ness prophets who have been quite
pesitive in their views in the past are
not prone to put their forecasting tal-
ents to the test just now. Speculation
in the stock market and political un-
certainties are factors requiring too
much guesswork to fit together a plaus-
ible theory of the business outlook.
A speculative setback might very well
cause considerable upset in business,
especially since so many business men,
failing to make profits in their own
field, are attempting to make money in
securities.

 

 

THE PRISON CENSUS.

Students of crime will find a mine of
material in the Department of Com-
merce census showing that the popula-
tion of American prisons is increasing
at a much faster rate than the popula-
tion for the country as a whole.

The report covers the period from
1910 to 1926 and presents statistics
compiled from four Federal institu-
tions and ninety-two out of ninety-five
prisons and reformatories in forty-four
states. Alabama, Florida and Idaho
failed to provide statistics, while Dela-
ware has no institution of the type
classified. In the Federal prisons the
number of admissions increased from
987 in 1910 to 5,010 in 1926. For the
same period the increase in the states
was from 26,415 to 41,942. The gain
for each 100,000 population was from
1.1 to 4.3 for Federal prisoners and
from 29.9 to 37.4 for state commit-
ments.

Two factors in this situation are the
reported increases in the number of
crimes and more stringent laws for
the prosecution of criminals. A third
factor is the Volstead act, which pen-
alizes as crimes certain actions not
criminal in many states in 1910. The
Department of Commerce report does
not deal with causes, but it is a new
challenge to all those who are trying
to uncover the reasons for a greatly
swollen prison population.

May 16, 1928

FOUNDER OF THE RED CROSS.

Last week marked the one hundredth
anniversary of the birth of Jean Henri
Dunant, a Swiss author and_philan-
thropist, who is credited with being the
founder of the International Red Cross.

Deeply moved by the sight of
wounded and dying soldiers lying on
the battlefield of Solferino in 1859, he
returned to Geneva to urge by writing
and speaking the formation of a volun-
tary society to bring to such victims of
war whatever measure of aid was pos-
sible. The result of his agitation was
the Geneva Convention of 1864, at
which the International Red Cross was
organized by the representatives of ten
nations.

Dunant himself always attributed the
honor of inspiring the formation of
the Red Cross to Florence Nightingale
and declared that it was her work in
the Crimea which led him to I’aly in
1859. There is more than enough glory
for both these pioneers in to-day’s de-
velopment of the movement they ini-
tiated.

The world could not get along to-
day without the Red Cross. In time
of peace as well as in time of war it
does its humanitarian work. It is one
of the significant institutions of mod-
ern civilization.

 

BUILDING FOREIGN SALES.

Some automobile manufacturers may
swallow hard over the statement of
their representative in Washington last
week that co-operation has been sub-
stituted for cut-throat competition in
their industry, but other producers
may grasp an idea well worth having
in what Mr. Reeves had to say. ‘“In-
stead of trying to take trade from one
another,” he explained, “the policy has
been to help make all motor cars bet-
ter and to enlarge the market so that
every manufacturer would have a big-
ger field for his product.”

This plan of pushing forward the
interests of a whole industry is not
new in these days of numerous trade
institutes, but, on the other hand, the
motor producers can point to some
very positive results. They have made
this headway, for example, under suc-

cessively lower tariff rates and they are

forging ahead to new records in the
export field.

It would seem in the present difficult
circumstances of domestic business that
many manufacturers might emulate the
motor car producers. They might
switch, say, half the effort they now
make in trying to get trade away from
competitors toward the task of build-

ing up foreign sales.
A

 

Retailers make a mistake in thinking
that by playing one wholesaler against
another they are doing some smart
business. Wholesalers are often in a
better position to know what lines are
in demand and will prove popular and
it is certainly to their interest to push
these lines. Retailers who will work
with one or two wholesalers in whom
they have confidence and put their
problems up to them will profit in the
long run.

hsacseeeeasteeeeee en
pee oaeucemnaReeNSeS en

How do you think? Logically or as
a grasshopper jumps?

NO SOR ERECTOR ore

»

f
j

 

 

~

 

 

 

 

t
t
s
;
. :
;
«
*
i
§
'
oe
{
.f
¥ ei

 

v

 

May 16, 1928

MICHIGAN TRADESMAN

9

 

PURCHASING PROFITEERS.

They Are the Inquisition of Dictatorial
Mass Buying.

Flint, May 15—Production, general-
ly speaking, without serious contradic-
tion, has lent itself gracefully to mass
operation. To exploit great natural
resources, to fabricate from raw ma-
terials, to manufacture—at least, to do
these things in the typical American
way—a stupendous outlay of capital
under unified control—is_ essential.
Witness the great steel mills, auto-
mobile factories, cotton mills, mining
industries, all concrete evidence of the
efficacy and adaptability of mass pro-
cedure.

The fact, however, must not be lost
sight of that mass production is gain-
ful because it serves a healthy, well-
employed purchasing public. Our mills
and factories must cater to consumers,
not warehouses. It may be well to
consider, then, whether mass distribu-
tion in its present role is grooming
itself to fit harmoniously or inharmon-
iously in the scheme of things. How
will it react in the same test tube with
mass production? Does the manu-
facturer want it? Does it retard city
development? How important is this
great independent merchant class,
anvway? Is it worth preserving?
“Time, the mighty leveler” is, per-
haps, in the last analysis the only true
forecaster. It may not be amiss,
nevertheless, to set out in the limelight
certain reactions and tendencies which
seem inevitable.

‘More specifically is this message ad-
dressed to mass distribution as related
to food products. However, what is
true in this classification is true to a
greater or lesser extent in all con-
temporary independent merchant un-
dertakings.

In 1922 approximately 3 per cent. of
this country’s business was done by
chain organizations. To-day this vol-
ume has been roughly estimated at 9
per cent. Chain grocery stores in
Chicago are doing 40 per cent. of the
business and in other large Eastern
cities the volume ranges from 65 to
75 per cent.

May it not reasonably be predicted
that this new fetish of mass distri-
bution, accelerating at its present rate
will tend to place on a lower level the
standard of living of the American
people? It appears that “easy money”
unrest is Europeanizing our purchas-
ing power. Not alone does the inde-
pendent merchant bear the penalty.
The reflex, like a current of electricity,
extends itself to every component part.
The independent’s portion of income
over common wages passes generously
out into his own community. It sus-
tains no mean part of the city’s tax
budget; it inter-circulates between
merchants; it is a boon to the real
estate dealer, the insurance man, the
trades, the professional man, the
preacher; it is the banker's best cus-
tomer. Finally, it sustains an import-
ant volume of production engaged in
the manufacture of high grade and
near-luxury class utilities. This large

aggregate increment of income over
wages contributed to the country’s
purchasing power by the merchant

class is an item woven securely into
our present high standard of living. It
adds an important stimulus to the pro-
duction of better homes, more elegant
furniture, more expensive cars, more
luxurious raiment, etc. Briefly, the in-
dependent’s standard of living, con-
sidering all classifications of individ-
ual business, vields an income aver-
aging high over the wage earning class.

Again let us observe the independent
merchant class from still a different
perspective. Taken as a class it is a
virile, influential and powerful social
group. Think of it, if you please, as
ment of society. In the ever present
attrition between the wage earner and
capital in production we find this sub-
stantial American bourgeoisie as a

an appreciable part of the middle seg-
buffer, a natural arbiter, a healing and
cementing influence. Its individualism,
its freedom of action and thought, has
extended its capacity for constant self-
improvement and naturally it reflects a
high average of intelligent public opin-
ion. It signifies much to democracy,
that scores of this same class, usually
recruited from the rank and file, have
found it possible to rise to positions of
affluence. We should not be averse
then to consider some of the present
day tendencies which are, with or with-
out our consent, conspiring to retard
the development of this institution.

That this new chaining steam roller
shall have served the public better had
it remained in its own company, mass
production, is to say the least, a dom-
inant subject. Generally speaking
capital in mass production gains its
objective through merger or by pur-
chase. In satisfying its purpose it in-
flicts no widespread penalty. If it ac-
quires another factory it usually ab-
sorbs the working personnel of that
factory. Except in rare instances the
earning power of employed labor is
not adversely affected. It may even
be improved and often is. The city
itself which has grown around the in-
dustry continues to prosper.

Quite the contrary, however, capital
in mass distribution. Here we en-
counter a more difficult problem. The
steam roller is a destructive agency.
Its aims and purposes are quite similar
to mass production but the effects and
consequences are diametrically oppos-
ed. Because the penalty of mass dis-
tribution is inflicted upon an important
and populous estate—the great middle
merchant class—the problem immedi-
ately becomes social as well as eco-
nomic. Consider for a moment the
part this rugged pioneering citizenship
contributes to community building, to
patriotism. Let us not forget either
its contribution to buying power. The
independent merchant administers util-
itv, not waste. He is not just another
patch in the economic crazy quilt,
rather he is the silken threads that
bind. He is to-day, at least, by far
the greatest factor in distribution. The
independent merchant class is just a
big clearing house for the wages of
production. The proceeds from sales
are redistributed and eventually find
their way back into some sort of pro-
ductive enterprise. The increment of
profit usually remains in the commun-
ity. It cannot be denied that the chain
stores’ hired man also has a purchas-
ing power. He has a_ purchasing
power comparable to other wage earn-
ers. However, it is desirable in a
healthy society that a substantial per-
centage of the people earn more than
enough to cover the mere necessities
of life. Because the independent mer-
chant class earns an increment. of
profit beyond mere wages it is sustain-
ing a tremendous volume of production
grading into better class utilities to
which I have heretofore alluded.

A little more industry and thrift and
courage than the average is the stimu-
lus that has prompted many individuals
to leave the work bench or the farm or
perhaps to rise out of the dull routine
of a clerkship. Whatever the motive
it is sufficient that a native pioneering
instinct had the opportunity to fune-
tion and in the economic scheme of
things was permitted to find expres-
sion. “Equality of opportunity” is a
slogan as old as this country. A noted
statistical authority has recently re-
minded us that it will become increas-
ingly more difficult for the rising gen-
eration to become gainfully established
in individual enterprise. This author-
ity has no doubt premised his obser-
vations on the present day tendency of
distribution to mimic its big brother,
mass production. This trend, this
forced induction of the next genera-
tion’s potential business men into the
payroll class is unsound and un-
American, It is important to labor,

it is important to capital that the per-
manency of the small business unit be
guaranteed. Obstreperous capital bent
upon waging its war of extermination
may even come to a rude awakening.
Who knows? It should be remember-
ed that the public is still a changeable
entity. “I came to bury Caesar, not
to praise him.’ What a liar Mark
Anthony was. But still he knew the
fickle populace and soon had a hostile
audience worshipping the murdered
ruler they had slandered a fortnight
before. The Roman empire has dis-
appeared but human nature is the same
yesterday, to-day and forever.

The conflict of mass distribution
with independent business is an un-
even contest. It is almost unsports-
manlike if we can conceive of sports-
manship in business. At least in the
grocery field a live energetic merchant
allied with a good jobber can cope with
practically all the competitive punish-
ment except in one respect—he cannot
fight the capital itself. He cannot
meet strictly a price war of extermina-
tion. His exchequer is not replenished
by a steady stream of investment and
speculative money. Mass distribution
is only in its infancy, yet in a few of
our larger Eastern cities we find that
competition is principally between
chains, most of the independent oper-
ators gradually having succumbed. At
its present rate of progress, and with-
out state or government interference,
it is only a matter of time when the
competition of the future will be al-
most entirely between a few big mass
distributors. Such a consummation
would reasonably suggest a potential-
ity of monopoly.

Does the manufacturer want mass
distribution? This question may be
answered by asking another question,
Does mass bargaining power add to
the stability of the manufacturer?
“Purchasing profiteers’’ was an ex-
pression coined by somebody _ to
properly announce the inquisition cf
dictatorial mass buying. Shylock
would have exacted the pound of flesh

had it not been for the Providential
keenness of a smart lawyer. The
tendency to take all the traffic will

bear either in buying or selling is one
of the most gruesome by-products of
a highly competitive period. So men-
acing to the interests of the manufac-
turer is chain bargaining power that
super-combines, embracing both manu-
facturer and distributor, are forming
on the horizon of big business. Such
a grotesque gesture toward monopoly
would scarcely encourage a widespread
public approval. Conceivably, with a
broad application of this principle, the
next generation may labor under the
yoke of a bureaucratic overlordship
verging on_ socialism. “Profitless
prosperity’ as some one has expressed
it, is one of the legacies of this har-
rowing regime of mass_ purchasing.
Enlightened business to-day compre-
hends the importance of uniform good
wages; yet the manufacturer forced
into cost cutting, must for his own
preservation place his payroll in awe
of the grim reaper. This condition is
caused when the manufacturer is
forced to cater to a small number of
large customers instead of a large
number of comparatively small ones.
The assumption would seem ines-
capable that no manufacturing enter-
prise would voluntarily exchange its
position of profit, affluence and self-
respect for one of commercial servi-
tude. Whether with his consent or
against it the manufacturer to-day is
losing caste. The anomaly, mass dis-
tribution, is emerging as a most irritat-
ing and vexatious slave driver.
Particularly for the National adver-
tising manufacturer the task of pacify-
ing conflicting interests is becoming
increasingly more difficult. As an ad-
junct to physical manufacturing this
class of manufacturers have combined
the function of marketing, through the
medium of advertising and specialty

sales contact with retailer and jobber.
The broad public reception enjoyed
by Nationally advertised commodities
has been bought and paid for. It has
been accomplished through a tremend-
ous outlay of capital. Furthermore, it
should be remembered that no appre-
ciable resistence has heretofore been
placed in the path of the National ad-
vertising manufacturer by the inde-
pendent jobber and retailer. It is not
the purpose of this article to delve into
the subject of National advertising.
Suffice it to say, that because of uni-
versal consumer acceptance, the chain
stores, for its advertising leaders, have
adopted National advertised merchan-
dise in the same happy family with
their own private brands and the oc-
casion is not rare where the National
advertising manufacturer has capitu-
lated to the chain store interests
through the granting of advertising
allowances and other methods of price
concession. This brief summary of
facts is only advanced to explain the
general hostility which is developing
in the independent retail camp against
this class of merchandise. It also ac-
counts to a certain extent for the
stimulation of independent manufac-
turing enterprise engaged in private
label business, usually under the
wholesaler’s trade mark.

Admittedly the National advertising
manufacturer is a victim of circum-
stances. He did not invite the regime
of mass distribution. It came without
his consent. He undoubtedly has
aided and abetted the movement, even
as have a good many wholesalers,
through the medium of price scalping
to chain organizations. Be this as it
may, the National advertising food
manufacturer is seriously weighing
the incorrigibility of chain mass bar-
gaining power against the more tract-
able status of the independent jobber
and retailer system of distribution.
The National advertising manufactur-
er is in a state of trance. He has pick-
ed the proverbial white daisy, mur-
muring as he plucks the petals, “She
loves me; she loves me not.” While
he is thusly doing the “hesitation” he
is experimenting with direct selling
from the mere elimination of the job-
ber to wagon routes direct to the con-
sumer. It is not hard to believe that
the National advertising manufactur-
ers rue the day that “easy money” dis-
covered in mass distribution the hen
that lays the golden ecz.

Quite often are we reminded that the
mortality of small business is high.
Does this fact furnish us any assur-
ance that the waste of commercial
failure will be eliminated by the ex-
tinction of small business? Will the
future riotous competition between
chains guarantee a lesser mortality in
dollars? Now comes another bull in
the arena—the big mail order houses
are blossoming out in retail chain
store regalia. This most recent pro-
spector may be depended upon to in-
tensify the chaos of mass competition.

It is quite conceivable that future
statistics will show a mortality in
chain competition that will totally

eclipse the ratio of the independent
operator. Contrary to a_ universal
opinion the benefits of merger are still
a subject of debate. Even manufac-
turing mergers under the acid test of
facts and figures do not in every in-
stance, at least, make a creditable ex-
hibit. Professor Arthur Stone Dew-
ing of Harvard University, Finance
Department, has made an exhaustive
survey of thirty-five industrial merg-
ers in 1903. In a ten year average of
the consolidated companies’ earnings,
the profit yield was actually less than
the aggregate yield of the independent
companies before the merger. In the
last decade the public has been fed up
on the economies of consolidation.

This popular belief should be accepted
with reservations and not swallowed
blindly as an oyster.

Admittedly, economists are theoreti-
cally correct in using cold blooded

 

10

MICHIGAN TRADESMAN

May 16, 1928

 

mathematics to prove the economies
of merger. A group of consolidated
companies hitched up to a given vol-
ume of sales theoretically should save
something in operating expenses over
independent companies with the same

aggregate sales. It should, but it
doesn’t always do it. Promoters have

always assured us without reservation
that we can't expect the small manu-
facturer to earn on his capital a per-
centage in any way comparable to
that of the merged unit. ‘They can’t
put vou in jail for that,” the lawyer
peeking through the bars from the
outside, vociferously reminded his
—— “But I am here,” retorted the

ther. Professor Dewing’s investiga-
intimated that the executives of
ndent companies retained as

tions

the indey re

employed managers of the merged
units did not display the same degree
of constructive ability. A superior

capacity inherent in proprietorship is
here again manifest. The instinct of
possession may be a selfish one, yet it
is the urge that makes an individual
desire to acquire his own home as
against renting, to operate a business
of his own as against hiring out, to
grow, to rise, to reach out—this is
life itself. The economist has set man
us as an engineer would scrutinize a
machine. The economist has consid-
ered man’s physical and mental capac-
ities but has discarded the human ele-
ment in business—the spirit.

Congress, sensitive to the fact that
we are in a new and baffling era, is in
many ways taking the temperature of
business, big and little. It is gathering
statistical information to help clarify
the many maladjustments in business:
i delving assiduously into causes.
As its introspection becomes more
comprehensive it will, undoubtedly,
determine upon ways and means of
maintaining the integrity of small
business enterprise. The recent de-
cision in the long drawn out Packers
Consent Decree was a splendid victory
for small business. Massed capital
has made a worthy contribution to
progress in production. The encroach-
ment. however, of massed capital in
distributive enterprise, for reasons
heretofore outlined, will disturb a very
significant equilibrium. Constructive
government regulation through bureaus
will protect big business against itself.
Capital is its own greatest enemy, on
the other hand, mankind’s greatest
benefactor. In this hectic and para-
doxical period of business readjust-
ment who can savy but what a little
regulation is desirable. Not a glower-
ing, dictatorial bureaucracy, by any
means—just a comfortable four-wheel
brake on business. Sam B. Moffett.
a

Teamwork Brings Results.

The Wetherby-Kayser Shoe Co., of
Los
idea
with B
is staging

it 1s

 

has started a clever
Co-operating
the shoe firm

Angeles, Cal.,

that helps trade.

randstatter’s cafe,
a series of dancing contests
shoe com-

at the cafe, for which the

pany gives a prize to the winning

couple of a pair of shoes or imported
French chiffon hose.

This draws diners and dancers to the

cafe, thus advertising both the shoe
firm and the restaurant. Increased

business is the
teamwork,
with the

result of this clever
which is proving popular
The contests are
night, and the

patrons.
Saturday
growing.

held on
crowds are

On “Cinema Night,” the movie
stars are there to join in the fun,
which makes the attendance much

greater, and adds to the fun.
——---—-—~»- >

 

When applying for a job, you never
list your ability to play pool as one of
your qualifications.

THE HOME MERCHANT.

 

His Rights and Obligations in Regard
To the Town.
Written for the Tradesman.

The obligations of the people to the
home store may be an old story to
many; but there must be some to
whom it is new. To everyone in busi-
ness there is a first time of meeting
various questions, and whether
portant or unimportant the sooner each
one is investigated, decided and dis-
posed cf the better for the merchant.

A merchant may believe that the
people are under many obligations to
him; but it is of little use to inform
them of the fact; of little use to preach
to them what they ought to do, es-
pecially if such doing is apparently to
advance the interests of the merchant.

There are a right way and a wrong
c2ll anyone's attention to his

im-

way to

 

 

 

 

~-

E. E. Whitney.

duties. The beginner, the novice, the
apprentice, in any line, if left to him-
self almost invariably tries the wrong
way first. As a general thing it does
no good to tell people what they ought
to do. Some will listen to argument;
some will not. Some will admit the
point in some will not.
Some will do as they believe they
ought and some will not.

It is in no wise derogatory to the
reputation of people in general to say
that the factor to be taken into
consideration in dealing with the pub-
lic is self interest—the interest of the
customer, not of the merchant. Peo-
ple are first and foremost looking out
for themselves; studying what is best
for them, what will pay best, how and
where they can save money. Whether
in training a child, subduing an animal
or dealing with a customer one should
always try to work in accord with
natural tendencies; in other words,
work along the line of least resistence.
To inculcate a desire or inclination to
do a certain thing one must hold forth
an incentive—a promise of gain or re-
ward. And the most effective argu-
ments in favor of loyalty to home in-
stitutions are those which clearly point
out the benefits accruing to the indi-
vidual from his loyalty.

Not every merchant who conducts a
store in a community is entitled to be
called a “home merchant.” To be

worthy of such designation one must

contention;

chief

 

 

 

 

 

MR. STOWE Says: We are on the square.
So will you after you have used our Collection Service.

Only one small service charge. No extra commissions, Attorneys fees, List-
ing fees or any other extras.
References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or

this paper, or the Michigan Retail Dry Goods Association.
9 e se e
Merchants’ Creditors Association of U. S.
Suite 304 Ward Building, Battle Creek, Michigan

For your protection we are bonded by the Fidelity & Casualty Company of
New York City.

 

 

 

 

 

|

nr iaX fr. I Yricrcemennnainesll Messsminimenccaill

LIPTONS
TEA

 

Awarded first prize and gold medal
at the great tea expositions in Cey-
lon and Indiaasthe finest teagrown

a o® Tea Planter
Ceylon

Good Restaurants serve Lipton’s Tea—Ask for it!

 

 

 

 

Vv Vv VW ae WV a

 

 

 

MICHIGAN BELL
TELEPHONE CoO.

Long Distance Rates Are Surprising?y Low

 

For Instance:

for$220

or less, between 4:30 a. m. and 7:00 p. m.

You can call the following points and talk for THREE MINUTES
for the rates shown. Raz‘es to other points are proportionately love

Day

Y ° : ecg

From Grand Rapids to: ee am
ALTOONA, PA. ___ . $2.00
BUFFALO. N. Y. . a 1.280
CHARLESTON, W. VA. 2.00
DES MOINES. IA. 2.20
DULUTH, MINN. a s ee
ELMIRA, N. Y. 2 : t ~- 2.20
ITHACA, N. Y. S . 2.20
LEXINGTON, KY. - ~ 1.85
LOUISVILLE. KY. . 1.80
MINNEAPOLIS, MINN. : Has 2.00
PITTSBURG, PA. ee Bue aoe
ST. LOUIS. MO. oe eer on
SUPERION. Wis. Se
WHEELING, Wo. VA. eooe ee
WILLIAMSPORT, PA. es ee

The rates quoted above are Station-to-Station Day rates, effective from 4:30
a.m. to 7:00 p. m.

Evening Station-to-Station rates are effective from 7:00 P m. to 8:30 p. m.,
and Night Station-to-Station rates, 8:30 p. m. to 4:30 a.

A Station-to- - Station call is one that is made to a certain vehi rather than
Lo some person in particular.

If you do wo: know the number of the distant telephone, give the operator the

neme and address and specify that you wil! talk with ‘ ‘anyone”’ who answers at
the called telephone.

A Person-to-Person call,
Station-to-Station call.
«ll hours.

because more work is involved, costs more than a
The rate on a Person-to-Person call is the same at

Additional rate information can be secured
Ly catling the Long Distance operator

9-4

 

 

 

 

 

 

 

¥

 

 

 

 

 

 

 

 

a

 

 

May 16, 1928

MICHIGAN TRADESMAN

11

 

do more than simply transact business
in a village, town or city. The funda-
mental principle of trade is even ex-
change—full value given by both
parties to a transaction. Hence he who
expects loyalty from the people must
himself be loyal to them. The patron-
age, support and loyalty of the people
to the home store depend largely upon
the degree in which the merchant
realizes the place he should occupy in
the community and the efforts he puts
forth to fulfill its duties. In other
words, his attitude and example help
or hinder the loyalty.

He is a home merchant who takes
pride in home institutions and helps
forward home enterprises; who em-
ploys home labor and encourages home
talent; who buys for himself and fam-
ily as much as possible from fellow
merchants in other lines. He is a home
merchant who contributes of his own
free will and according to his ability
toward local benevolent objects and
helps support the religious workers;
who considers himself as one of the
people—their interests his, their needs
a claim upon his endeavors; who holds
the idea that all should work together
for the best interests of the town, and
that buying, selling, producing, manu-
facturing, directing and serving are
but incidents in the general life of the
community.

He is not a home merchant who does
not regard the town as his home; who
is only a sojourner for an indefinite
period with a view of accumulating and
carrying away money. He is not a
home merchant who operates a syndi-
cate store although he may give em-
ployment to many people and intro-
duce improved methods of merchan-
dising.

He is not a loyal home merchant
who invests his surplus capital abroad
when he might invest it safely and
profitably in the town. He is not a
loyal home merchant who desires to
profit by the enterpris: and advance
spirit of the town yet will not yield
assistance when he might.

He is not worthy of support who is
jealous of the success of others. Neith-
er is he worthy of support who con-
siders himself above the people—a
little better than anyone else. He is
not apt to receive cordial support who
carries himself as though he owned
the town. He is no better than a
fakir who looks upon the people as his
prey.

He is not worthy to be called a
home merchant or entitled to support
who continually gives out that he is
selling goods so cheap that he is bare-
ly making a living and at the same
time is investing money regularly in
outside securities—or perhaps insecuri-
ties. When some financial crash oc-
curs and the people learn that So-and-
So has lost ten or twenty thousand
dollars thereby they are quite apt to
say that he got just what he deserved.

Everyone is supposed to have the
right to invest or spend his money
where he pleases, and yet there is a

popular sentiment that everyone ought _

to spend his money where he earns it.
But obligations and sentiment aside, it
is usually for the merchant’s interest
to do so. The possibilities for greatest
profit to him are when every worker

in the place is fully occupied at rea-
sonable wages. Until such is the case
he is injuring his own prospects in
more ways than one if he employs
labor from abroad when reliable help
could be obtained at home.

This whole question of loyalty of
the people to the home merchant is
best solved by the merchant first giv-
ing fullest attention to his own loyalty
and second by doing his best to coun-
teract outside aggression. When people
are led away to trade he should try to
lead them back. To the best of his
ability he should offer “counter” at-
tractions. E. E. Whitney.

——_—_2>
Mild Cured Corned Beef.

In preparing specifications for pur-
chase of corned beef, especially when
it is intended for immediate use, the
Livestock, Meats & Wool Division of
the U. S. Department of Agriculture
requires that it shall be mild cured.
There has been a lot of salty corned
beef consumed in this old world of ours
but this was not because people liked
the excess salt, but because salt is
such a good preservative that it was
about the only practical way the corn-
ed beef could be kept in an edible con-
dition. The corned beef that we are
talking about is packed in barrels and
used quite a long time after it is pre-
pared and where refrigeration space is
lacking, not at all avaiilable, or too in-
convenient in location to be used.
Many ships in the days when refrig-
eration was not so generally used had
to depend on the keeping qualities of
meats under what we might deem un-
favorable circumstances. Even ships
operated by the U. S. Government did
not always have refrigerated space to
devote to the storage of corned beef
and pork. Those who ate of this beef
used to call it “Old Horse’’ in some
cases, and perhaps this expression tells
how well they did not like it. Thev
ate this salty corned beef in many
cases because they had to eat it or go
without meat, and going without meat
is quite a sacrifice for those who have
become acquainted with it from con-
stant use. This old custom is not en-
tirely separate from the dietary habits
of some stewards to-day, both with re-
spect to themselves and the men they
provide for. Some retailers have paid
less attention to the records of their
corned beef tanks than they should and
it is by no means impossible to get
salty corned beef to-day right in our
neighborhood. This could be remedied
if people who buy meats would insist
on having their corned beef mild cured.
There is no question about the greater
degree of satisfaction from the use of
the milder product. No one who has
tested the deliciously cured product
modern methods make possible would
ever think of going back, even for one
trial, to the less palatable and less care-
fully prepared kind. Mild cured corn-
ed beef proves a mighty good change
for most people who are used to eat-
ing steaks, roasts and chops most of
the time. More corned beef would be
in demand if it were nice and mild. An-
other thing: it doesn’t have to be rec
to be good.

——_~>--____

You can lift more when you smile

than when you scowl.

 

 

 

 

Increased
Demand

for a product depends upon HIGH
QUALITY—full satisfaction guaranteed.

RIGHT PRICE—to the consumer.
PROTECTION—to the dealer’s profit.

All three have been vital factors in the

ever increasing demand for

KC

Baking
Powder

No better at any price

25 anes 25

(more than a round and a half for a quarter)

 

Same price for over 35 years

The price is established—it is

plainly shown on the label.

That Protects Your Profits

Millions of Pounds Used by Our

Government

 

 

 

 

12

FINANCIAL

Review of Business Conditions in
Michigan.

Supported chiefly by a high rate of
activity in the building, steel and au-
tomobile industries, general business
continues to improve moderately and
is now on a level close to that pre-
vailing a year ago. The situation,
however, both in trade and in industry
is somewhat mixed. Unemployment,
a disturbing factor in the outlook
early in the year, is diminishing rapid-
lv; warmer weather is stimulating
trade and outdoor activities and busi-
ness generally is more stable. The
fact that this is a presidential year ap-
parently is not affecting business one
way or another. While there probably
will be a seasonal lull during the sum-
mer, the present outlook is for con-
improvement gen-

 

tinued moderate
erally.

A number of significant things hap-
pened in April. Commercial failures
dropped 7.6 per cent. below the same
month a year ago and aggregate
liabilities were 34 per cent. less. Con-
struction contracts awarded broke all
previous monthly records exceeding
March by 9 per cent. and April a year
ago by 6 per cent. Automobile pro-
duction was on a high level. Steel in-
got production was 3.1 per cent. larg-
er than in March and established a new
high record. Reflecting this improve-
ment in business, car loadings of rev-
enue freight showed good gains dur-
ing the last two weeks of April com-
pared with the first half of the month
and for the last week in April were
only 3% per cent. under those for the
same week in 1926, a year of extra-
ordinary prosperity. There are other
factors which are having a good in-
fluence. Higher prices for agricultural
products and a good supply of farm
labor argue for a profitable season for
the farmers. The ford production, ac-
cording to present schedules, will be
doubled within two months. Further
improvement is taking place in
economic conditions abroad. Thaq
spending power of the American peo-
ple is being maintained. Inventories
remain commodity prices are
firmer and are well stabilized, and
there are plenty of funds available for
all legitimate purposes.

small,

By far the most serious aspect of
the present business situation is the
frenzied speculation in securities which
has become Nation-wide in its scope.
The great majority of purchases are
purely speculative. Brokers’ loans have
reached new high levels. Advance-
ment of the rediscount rate to 4% per
cent. by five Federal Reserve banks,
large exports of gold, sales of Govern-
ment and higher
rates should sooner or later exert i
strong corrective influence.
while, commercial borrowers will be
obliged to pay higher interest rates.

Reports received from over 100
Michigan bankers and business execu-
tives show that business generally
throughout the State is on a high level.
Industry particularly has shown a
good improvement during the pas§
month. Overtime in the factories has
increased quite perceptibly. Only

securities money

Means

MICHIGAN TRADESMAN

seven correspondents report manufac-
The au-
tomobile industry, of course, is very
active. Paper mills and furniture fac-
tories are doing a larger volume of
business compared with a month ago.
Iron foundries, as a whole, are not en-
joying a volume of business
mensurate with their production ca-
pacities. Activity continues on the in-
crease at the copper mines in the
Upper Peninsula. A few iron mines
have closed but others have been re-
opened and a normal
prospect.

Cars and produced in the
United States and Canada during April,
according to a preliminary estimate,
totaled approximately 414,354 units,
including ford production estimated at
44,500 vehicles. Output for the indus-
try for the first four months of 1928
amounted to 1,425,795 cars and trucks
including the 100,000 ford units as esti-
mated by Edsel ford. Excluding ford
production, automobiles manufactured
in the first third of this year were 19
per cent. greater than in the same
period in 1927 and 31 per cent. above
the corresponding months in 1926. It
is now estimated that between 4,000,-
000 and 4,500,000 automobiles will be
produced this year. A seasonal cur-
tailment of production schedules is not
anticipated until the latter part of May
and possibly not at all this month.
Nash and Buick are working on new
models which will be displayed, it is
reported, around July 1 and August 1,
respectively. The general sales con-
dition is good and the used car situa-
tion is much improved. Some im-
provement is noted in the truck branch
of the industry.

turing activity below normal.

season is in

trucks

The trend of employment in Michi-
gan continues upward and is_ well
above the level of a year ago. Building,
public improvements and farm work
have taken up the slack which existed
in the employment situation last win-
ter. There is a shortage of skilled
labor in some sections. Lake shipping,
held back by unusual ice conditions at
the Soo and at Buffalo, is beginning
to open up and is providing employ-
ment for a large number of workers.
Detroit's employment figures arc
climbing steadily upward. On May 8
the number employed in factories com-
prising two-thirds of the city’s work-
ing population totaled 253,835, which
was 6,394 greater than a month ago,
28,477 more than a year ago, and sev-
eral thousands higher than
week since April, 1926.

for any

Construction cost of buildings for
which permits were issued in April in
nineteen of the larger cities in Michi-
gan amounted to $18,012,792 as com-
pared with $19,877,425 in the same
month last year, the decrease being
due chiefly to a falling off in the larg-
er type of construction in Flint and
Detroit.

Weather conditions this spring have
not been favorable to the farmer.
However, crop work is now proceeding
in good fashion.
increase.
dition.

Dairying is on the
Fruit trees are in good con-

Trade was retarded the latter part
of April by unfavorable weather, but
1s now responding to more seasonal

com-
«

May 16, 1928

 

 

 

RICHMAN PHIPPS&CO.

Investment Bankers

Specialists in

Detroit and Grand Rapids
BANK STOCKS

Distributors of

BANK STOCK |
TRUST SHARES

601 GRAND RAPIDS NATIONAL BANK BUILDING
DIAL 48435

Detroit Grand Rapids Saginaw

 

 

 

 

 

 

 

 

 

 

 

aT

 

 

 

 

The Toledo Plate & Window Glass Company

Glass and Metal Store Fronts
GRAND RAPIDS ot o%-

ee

MICHIGAN

 

 

 

 

 

 

Only When Helpful

THE “GRAND RAPIDS SAVINGS
BANK” feels it is “SERVING” only
when the things it does for its customers
are helpful to them in their financial
affairs -- business or personal.

Rendering banking service along broad
and constructive lines for 56 years has
established this institution in the confi-
dence and esteem of business houses and
individuals throughout all Grand Rapids.

GRAND RAPIDS SAVINGS BANK

“The Bank Where You Feel At Home’”’

 

 

 

 

 

 

°

 

 

 

 

 

 

 

 

 

 

May 16, 1928

MICHIGAN TRADESMAN

13

 

temperatures. Collections are better.
Merchants are looking forward to a
large volume of tourist business, tour-
ist associations reporting that indica-
tions point toward a new high record
this year in out-of-state visitors. Al-
most all the banks in the State report
money conditions easy.
Wayne W. Putnam, |
Director Public Relations, Union
Trust Co., Detroit.

—_——_+-.___
1928 Earnings Trend Upward.

Enough first quarter earning state-
ments now have come to light to show
that back of the 1928 stock market is
an improvement in corporate profits
broader than early conclusions in-
dicated.

A canvass of the 150 corporations
whose first quarter earnings have been
published reveals that these enterprises
at least made 10 per cent. more in the
first three months of 1928 than in the
corresponding months of 1927. If the
earnings of the country’s two giant in-
dustrials, General Motors and_ the
Steel Corporation, be deducted from
the list an early 1928 gain of 7% per
cent is revealed.

Without ignoring the fact that the
best reports usually come in first the
conclusion is warranted that America’s
industrial enterprises on the whole are
earning more this year than a year ago.
At first that generalization may not
seem so. significant since, as every-
body knows, the late 1927 reports were
not brilliant. Last year’s decline in
earnings did not begin until the second
and third quarter, however, so the
early 1928 figures here are set in com-
parison to the very best 1927 quarter.

Doubtless the introduction later of
companies not in so prosperous a con-
dition will cut down the general gain
of 10 per cent. now indicated, but no
subsequent reports can change this
fact—150 companies already have re-
ported and they did 10 per cent. better
than last year.

In times past the balance of current
earnings has often bettered the prev-
ious year only by the aid of sharp
gains contributed by General Motors
and the Steel Corporation. Significant
is it that in the early 1928 tabulations
at hand improvement has been gen-
eral. An advance in profits is shown
even with the two giant earners left
out of the comparison.

Easily the outstanding contribution
to the general gain shown by the 150
companies came from the seventeen
motor enterprises included in the list:
These reported net profits of $90,000,-
000 in the first quarter of 1928 as
against $73,000,000 for the same
months last year. Henry ford’s earn-
ings of course are not given and doubt-
less the handsome profits ground out
by other motor makers in part may
be explained by his tardiness in reach-
ing maximum production this year.

Nobody will contend that the ad-
vance in stocks represents solely an
increased earnings position for com-
panies. Stocks have risen faster than
earnings. It is nevertheless important
to note that 1928 to date has brought
a fairly pronounced turn apparently in
the earnings trend.

Paul Willard Garrett
[Copyrighted, 1928.]

Living Costs Down a Fifth From 1920
Peak.

More can be bought with a dollar
by householders now than at any time
in the last five years. With the decline
in living costs during March, the pur-
chasing power of the dollar rose to its
best position since June, 1923, if we
accept the National Industrial Confer-
ence Board's new study.

What the board finds is that the long
decline in the general price level which
began in 1925 has tended, in a broad
way, to lower retail costs. Roughly
it has reduced the cost of living a fifth
since prices were at their dearest levels
at the 1920 peak. <A fairly steady de-
cline for more than two years in living
costs has brought them down to their
new recent low.

Shrinkages in the cost of food items
and rent account primarily for the gen-
eral fall in living costs. Retail food
prices in March were 31 per cent. un-
der their post-war peak of 1920.
last month were 11 per cent. under
their post-war peak, reached in 1924.

Rents

Significant is it not only that Ameri-
can wage earners and persons of mod-
erate means now can get more for
their dollar than at any time in five
years but that they now have more
dollars. The last figures
show that the average weekly earnings
for workers in manufacturing indus-
tries run substantially more than twice
the pre-war rate. Thus, concludes the
‘Conference Board, “the purchasing
power of an industrial worker’s weekly
pay in February of this year averaged
35 per cent. higher than it did at the
outbreak of the World War, and the
purchasing power of his wage on basis
of hourly earnings was 43 per cent.
greater.”

available

It is only fair in this connection to
point out that if the general wholesale
price level continues its recent upward
trend, the decline in living costs
eventually will be checked. Over a
long period retail prices follow the
trend of wholesale prices. Just as the
broad downsweep of commodities at
wholesale prices will, if maintained,
eventually terminate the decline in re-
tail costs.

Nobody at this period knows, of
course, whether the pronounced up-
turn in basic wholesale values of the
last two months will be continued
throughout 1928, but in any calcula-
tions of future living costs this change
in wholesale prices must be taken into
account.

The fact, nevertheless, remains that
American workers now not only are
getting more for their money than at
any time in recent years, but that like-
wise they are earning more.

Paul Willard Garrett.

[Copyrighted, 1928.]
—_+-.___
Tit For Tat.

A pompous physician who was in-
clined to criticize others was watch-
ing a stonemason build a fence for his
neighbor, and thought the mason was
using too much mortar. “Jim,” he
said, “mortar covers up a good many
mistakes, does it not?”

“Yes, doctor,” replied the mason,
“and so does the spade.”

 

 

Aloneities

A MAN AND WIFE
both age seventy investing
$12,540 will be guaranteed

an annual income for life

of $1,200 <<

SUN LIFE ASSURANCE CO.

Assets over $400,000,000
FOR PARTICULARS DIAL

4758

JOHN E. GODFREY
805 GRAND RAPIDS SAVINGS BUILDING

 

 

 

 

 

 

J. CLAUDE YOUDAN
ATTORNEY AND COUNSELOR

Special attention given creditors proceed-
ings, compositions, receiverships, bank-
ruptcy and corporate matters.
Business Address:
433 Kelsey Office Building,
GR\ND RAPIDS, MICHIGAN

 

. .

C WiLLert-CHULSKI & Co. )
INVESTMENT BANKERS

Listed and Unlisted Securities.

¢ ‘ 933-934 Michigan Trust Bidg.

RAND RAPIDS, MICHIGAN
e

Link, Petter & Company

(Incorporated )

Investment Bankers

7th FLOOR, MICHIGAN TRUST BUILDING
GRAND RAPIDS, MICHIGAN

 

HAYMAKING
TIME

Are you thirty — or

older?

Time to get busy—to
build up a reserve, an
estate.

You'll be earning your
biggest money within
the next few years.
Save some of it for the
future! This is a safe

bank.

 

The OLD
NATIONAL BANK

MONROE at PEARL
Al Bank for Gverybody-

 

 

 

 

1039 PENOBSCOT BLDG.,
DETROIT, MICH,
Phone, RANDOLPH 1505

MUNICIPAL BONDS

SILIER, CAIRPENTIER & ROOSE

360-366 SPITZER BLDG.,
TOLEDO, OHIO
Phone, ADAMS25527

 

 

 

 

Boston

Denver

Investment Securities

E. H. Rollins & Sons

Founded 1876

Dime Bank Building, Detroit
Michigan Trust Building, Grand Rapids

New York
San Francisco

Chicago
Los Angeles

 

 

 

 

 

 

 

14

MUTUAL FIRE INSURANCE

Advanced Living Demands Advanced
Protection.
Engineer W. F. Steffins of

Chief

the Fire Protection Bureau of the New

York

Central Railroad has an un-
angle worth viewing on the sub-
£ fire prevention.

advance of civilization,”

 

th the
“human beings are no longer
satished with mere existence, they de-

increasing degree of creature
comforts, even to the point that what

1@ Says,
mand

was yesterday a luxury, to-day becomes
With the advance in the
scale of living has been created a de-
mand for those things with which this
met. “In the

”- nececcity
a niece iv

scale can be
whirl of life many fundamentals are
overlooked and, in most instances, for-
gotten, due to a sort of mental inertia
or belief that what is, always has been.
Vet a moment invariably
proves otherwise.

“Contrast, for example, the standard
of living of fifty years ago with that
of to-day, in the average home, not
only as far as food is concerned, but
also with reference to such incidental
details as heating, lighting, plumbing,
ventilation, interior decoration, tele-
phone, radio, phonograph, vitaphone,
moving pictures, etc. In brief, while
we live in an age of marvels, as viewed
from the standard of fifty years ago,
do we appreciate these comforts and
privileges sufficiently to be willing to
protect They are the direct
products of own labor and
brains, yet the absence of application
of brains of the most elemental char-
acter too frequently is the direct cause
of the destruction in a few minutes of
these comforts and conveniences that
have been created by so many years of
effort.

“The most striking illustration of de-
structive forces due to lack of applica-
tion of brains is reflected in the Na-
tional fire Fire, one of the
most useful agents in the service of

revised

reflective

them?
man’s

losses.

man, becomes a hostile agency in care-
that annihilates an-
nually in the United States and Canada
property valued at almost six hundred
million dollars, an amount increasing
annually at such a rate as to warrant
every effort this useless
waste.

“We are a progressive Nation, bless-
ed with natural resources and wealth
beyond the wildest dream of a Croesus,
yet, if these natural legacies are con-
tinually squandered, there will come
a time when the losses will seriously
affect the individual, as an example of
the application of the inexorable law
of demand and supply. Usually, as
the supply of any article diminishes,
the price increases. An immediate ex-
ample of the general principle can be
cited, that of insurance, which is a

less hands, one

to control

method of distributing losses over
wide geographical territory. As Na-

tional fire losses increase, the prem-
iums exacted correspondingly increase,
and at a greater rate, inasmuch as to
the direct indemnity paid out a per-
centage must be added
handling charges and profit.

“Much has been accomplished in the
study of the causes of fire, and the

covering

MICHIGAN TRADESMAN

means for preventing it by guarding
the critical details in various processes
of manufacture, by perfecting mechan-
ical and electrical installations and by
superior construction. Railroads have
fire hazards, some of general character,
but others peculiar to the special de-
tails connected with their operation.
The general distribution of gasoline,
fuel oil and acetylene demands unusu-
al care to prevent fire and explosion.

“The tendency to fires from over-
heated stoves can be controlled by
more careful installation, but especial-
ly through intelligent handling of fuel
and manipulation of stove draughts.
Safety fuses can be arranged in elec-
tric circuits for their protection, but
may cease to be of use if replaced with
improper devices. The careless use of
matches and smoking materials is re-
sponsible for more fires than any other
cause, and is too frequently associated
with the presence of loose waste ma-
terial of combustible character. Clean
premises, or good housekeeping, means
a long step toward elimination of fire
hazards. Even if a structure is of fire-
resistive character, however, the con-
tents are probably combustible.

“The main item in fire prevention,
therefore, is, and always will be, care-
ful and thoughtful men, those who
realize that fire can be prevented, and
who will help to prevent it. Direct
evidence is available as to organized
effort in handling other problems of
the roads, not the least of which is the
showing made in reducing loss and
damage claims. If the same spirit that
has actuated this class of effort is per-
sistently shown with respect to elim-
inating causes of fire, the fire loss
record of the lines will be still further
improved.”

—>2.>—____
Zoning Progress.

Zoning has made astonishing prog-
ress in American cities. The latest
department of commerce report indi-
cates that three-quarters of the larg-
est of them now have the benefit of
zoning ordinances. Many _— smaller
municipalities have followed suit.

In American cities zoning has been
until recently in the experimental stage.
Its advocates did not want to press
forward too vigorously until they knew
how the public would submit to the
restrictions and how the courts would
regard them. The recent supreme
court decisions—there have been three
others since the Euclid case—may
fairly be said to have brought that
early phase to a close.

Property owners in increasing num-
ber have come to realize that regula-
tion of height, area and use redounds
in the end to their own benefit.

For equitable statutes there is no
longer legal hazard. From now on
zoning becomes mainly a legislative
matter. It is bound to spread rapidly
to those communities which have not
yet enjoyed its benefits. Philadelphia,
Detroit, Cleveland, New Orleans and
Louisville should soon be in line.

—_~+-<.___

Prices cannot be reduced any fur-
ther until me find more efficient ma-
chinery, more efficient production
methods, more efficient marketing
means, or hitherto unknown devices
of distribution.

May 16, 1928

 

 

 

FINNISH MUTUAL FIRE
INSURANCE COMPANY |

Calumet, Michigan

Organized for Mutual Benefit
Insures Select Mercantile, Church, School and Dwelling Risks
Issues Michigan Standard Policy "
Charges Michigan Standard Rates

Saved Members 40 to 68% for 33 Years :

No Membership Fee Charged
For Further Information Address ‘

FINNISH MUTUAL FIRE INSURANCE CO.

CALUMET, MICHIGAN

 

 

 

Affiliated with

The Michigan
Retail Dry Goods Association 4

An Association of Leading Merchants in the State

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

320 Houseman Bldg. Grand Rapids, Mich.

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT ’

with any standard stock policies that
you are buying

Thenetcotis @O% Less |

Michigan Bankers and Merchants Mutual Fire Insurance Co.

of Fremont, Michigan ‘

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

 

Class Mutual Insurance Agency

C. N. BRISTOL H. G. BUNDY A. T. MONSON

“The Agency of Personal Service”?
INSPECTORS, AUDITORS, STATE AGENTS

Representing The Hardware and Implement Mutuals—
The Finnish Mutual —The Central Manufacturers’
Mutual and Associate Companies.

Graded dividends ot 20 to 50% on all policies accord-
ing to the class of business at risk.

FIRE - AUTOMOBILE -

308-10 Murray Building

PLATE GLASS

Grand Rapids, Mich. 5

 

 

 

 

Bab

 

 

 

 

 

 

May 16, 1928

Michigan’s Greatest Enemy Is_ the
Fire Fiend.

Grandville, May 15—Fire in the
woods was what set everybody’s nerves
tingling back in old lumbering days.
Living in the woods, little settlements
surrounded by a tinder box of brush
and pine tops, there is little wonder
that when a cry of fire was raised
everybody was on tiptoe from the
smallest child to the oldest inhabitant.

And there were fires in those days,
let me tell you, that would put to
shame the initations of later years. At
one time the little lumber settlement
of Sand Creek was surrounded by fire
on three sides, the fourth side being
fire proof because of the big Muskegon
river, and when such fires raged there
was deep anxiety in many hearts until
the flames were conquered.

Even the little schoolhouse was
threatened and boys climbed on the
roof which they kept wet down to pre-
vent danger of ignition from the clouds
of sparks and burning brands flying
through the air. It seems that a big
fire creates a wind. At any rate nearly
all the forest fires were wind swept
which fact made the trouble so much
the greater.

There was no fire towers in those
days. The clouds of rising smoke
above the treetops were the first sign
that warned the sattlers of danger.
Tall dead pines, skeletons of earlier
fires, blazed a hundred feet in air, from
the tops of which burning brands were
hurled through the air, setting new
fires all over the land.

Many times tired millmen were
roused from slumber at midnight to
take part in a battle to save the town
from destruction by the fire god. Those
were strenuous days never to be for-
gotten.

Fighting fire was no child’s play in
those early days. The air, hot from
a burning sun, was many times increas-
ed by the addition of burning trees and
brush piles.

Sand Creek entered the Muskegon
between high bluffs the sides of which
furnished feeding ground for the red
elements. On either side of this gully
settlers’ houses had been built, and
when fire threatened, men were lined
up the steep sides of the cut to fight
fire, not with water, as that would have
been of little avail, but with hoes,
shovels and axes prepared to dig up
the soil forming a sand trail over
which the fire did not pass.

The principal danger was from the
flying brands of fire which sailed
across deadlines into new territory,
causing new fires to spring up as if by
magic.

In many of these fire fighting squads
I, as a boy, had a part. Sometimes
crarying water for the thirsty, sweating
men who, blackened and discomfited
by the heat, were having a hard strug-
gle to keep going.

It as been estimated that nearly as
much pine timber was destroyed by
the recurring forest fires as was cut
into merchantable logs. However, this
may be, the one fact remains dominant
that millions of dollars went up in
smoke and down to ashes—a sacrifice
to the careless methods of the early
lumbermen.

One of the oldest settlers was up two
nights watching and fighting to save
his little dwelling from destruction by
one of the early forest fires. His fam-
ily did not sleep, but kept watch and
ward with the head of the household,
and when all danger was past members
of the family were quite prostrated,
necessitating the care of a doctor, who
was obtained from Muskegon, twenty
miles distant.

At the present time we have the
tower system of fire guards and it may
serve its purpose much better than the
old way of meeting the fires when they
came in a hand to hand struggle for
the mastery.

Coming down a few years later the
Jumber country experienced some se-

MICHIGAN TRADESMAN 15

vere conflagrations through the settle-
ments. It was at this time a lamp was
czpsized in a Chicago stable and the
city of that name became largely de-
stroyed.

At the time of the Chicago fire the
whole Northwest was a blaze of burn-
ing forests and despoiled towns. Hol-
land was one victim, Peshtigo another.
Those times of annual destructive fires
were almost as bad as war, so far as
destruction of property was concerned.

It would be hard to estimate the loss
entailed ‘by these numerous wildwood
fires. Digging up the soil, setting
back-fires to meet the main rush of
burning woods, constituted the prin-
cipal work of the early fire fighters.

At the time of the Chicago fire the
citizens of the aforementioned village
of Sand Creek kept watch and ward
for several days and nights. Two
dwellings were burned, while thousands
of acres of timber was sacrificed to
the flames.

It was a dry October in that year
’71, and all the church people and even
the humblest of the woods folk prayed
for rain, which came after the damage
had been done and more timber was
not left to destroy.

Fire is one of the worst enemies the
human family has to contend with and
fire will always be here, although, per-
haps, not in such great and devastating
extent as in times gone by.

We may readily suppose that fire is
the greatest enemy to the reforesting
of our own State of Michigan. If fires
can be kept down and replantings are
properly attended to, we shall in time
have a renewal in part of a once beauti-
ful penisula. Old Timer.

——_—_> 2. ___
New Rain-Making Device May Prove
Practical.

Los Angeles, May 12—When it is
recalled that many thousands of Pacific
Coast fruit and vegetable growers
must rely upon irrigation to mature
their crops, the latest rain-making de-
vice, invented by Wm. Haight, may
soon attract attention. He claims to
have actually produced a cloud through
his 125 foot tower (a former oil der-
rick). On the top of the derrick a
housing was built, thoroughly insulat-
ed from the tower itself. Inside a 220
volt generator was installed, driven by
a gasoline engine, the current being
built up to as high as 1,000,000 volts.

Mr. Haight says that one one oc-
casion the apparatus, after a half-hour
run, caused a cloud to form of about
500 feet in diameter. The machine was
shut down for fifteen minutes, when
the cloud evaporated. He is confident
that he will ‘be able to cause clouds to
condense and thus drop their moisture
when desired, as well as to cause
clouds to form where there were no
clouds previously. He will continue
his experiments during the Summer.

—_—_—_>

Last Trade Trip of the Season.

Detroit, May 15—The last trade
promotion trip of this season will be
conducted by the Wholesale Mer-
chants’ Bureau of the Board of Com-
merce on Tuesday and Wednesday,
May 22 and 23. Ithaca, Mt. Pleasant
and Alma will be the principal cities
to be visited. The retail merchants of
those communities and the outlying
cities and towns will be the guests of
the Detroit wholesalers at luncheon
and dinner meetings which will be ad-
dressed by local and Detroit speakers.

An afternoon will be spent at the
very ‘fine country club in Ithaca to
which the Detroit party has been in-
vited to play golf. The trip will be
made by motorbus, leaving the Detroit
Board of Commerce at 7:30 a. m., May
22. A large number of Detroit whole-
salers are planning upon attending this
trip, according to E. E. Prine, secre-
tary of the Bureau, who has completed
the plans for the trip.

>>>
Success in handling men is more a

quality of the heart than of the head.

 

 

Kent State Bank

“The Home for Savings”

 

 

With Capital and Surplus of ‘Il'wo Million
Dollars and resources exceeding ‘I'wenty-'Three
Million Dollars, invites your banking business in
any of its departments, assuring you of Safety
as well as courteous treatment.

Banking by Mail Made Easy.

 

 

 

 

 

 

 

 

 

Wholesale

ower and Vegetable . . Lawn Grass

SEEDS,

(TESTED)

IN BULK OR PACKETS AND CARTONS

We protect our Dealers by referring mail order inquiries

back to them... Distributors for VIGORO Plant Food.

ALFRED J. BROWN SEED CO.

25-29 Campau Avenue N. W. Grand Rapids, Michigan

 

 

 

 

 

   
     
   
 

       

 

   

4
,

    
  

Beers g ia heh!
Boge. Wb gead
Bi kh
Were eee iit ihr
aprecty ie Leet
POS ee ie ip RT
Soekbee ih ber
Sk eR toes 4 :
pSerteee AP yy:
TEC OEEE te ip ct
Mack = ee
the, eb PEE Ty
sence ie ie
ely , bees pga Bite,
(my eee GREE ie et
ea et
Tere gd wb
ei

We Protect The Proceeds of

LIFE INSURANCE

GRAND RAPIDS TRUST CO.

Grand Rapids, Michigan

 

 

 

 

 

OUT AROUND.

  

 

Things Seen and Heard on a Week
End Trip.

3lossom week in the fruit belt of the
Lake Shore was the deciding feature
in selecting a route for Out Around
last week. The day was perfect and
the profuse flowering of the peach,
plum, pear and some apple orchards
was a sight never to be forgotten.

The first stop was at Ganges, where
I renewed the subscription of Wolbrink
& Sons for the forty-sixth year. These
good people have taken the Trades-
man ever since the first issue back in
1883. What is still more to their
credit is that they have read every
issue for nearly 2,400 weeks. There
are only sixteen business houses which
enjoy this distinction. I hope the
principals all live to enjoy the half
century celebration with which I am
planning to crown our fiftieth birthday
in 1933.

A brief call on David Reid, pro-
prietor of the Reid House, at South
Haven, disclosed the constant itching
that genial boniface possesses to be up
and doing all the time. He has re-
cently redecorated his dining room
and is about ready to start on the
office and lobby. I did not call at the
new hotel, the unfortunate reception
I experienced at that place a year ago
being still fresh in my memory.

As I passed the Fruit Mart of J. R.
Spelman, some miles South of South
Haven, I noted so many new features
that I was impelled to stop and inspect
them. Since I visited this wonderful
outdoor store a year ago Mr. Spelman
has erected and installed a power
plant, a cider mill and two tourist
cottages, which are designated ag
Peaches and Berries, respectively. He
plans to create a restaurant this sea-
son. All his plant needs to make it
thoroughly enjoyable is the liberal use
of dust arrester on the broad expanse
of gravel paving in front of his re-
markable improvement.

My mercantile friends at Watervliet
insist that their town needs two ad-
ditions—an experienced hotel man and
a manufacturer to occupy the vacant
buildings which were erected to house
a manufacturing undertaking which
was not successful. I was assured
that there is an unusually available
location for a hotel and that local
citizens would, undoubtedly, make
liberal subscriptions to such a cause.

Purchase of a part of the old Baker-
Vawter business, now a unit of the
Remington-Rand Corporation, is an-
nounced at Benton Harbor. Back of
the deal is W. A. Vawter II, formerly
president and general manager of the
Baker-Vawter business at Benton Har-
bor. The Vawters have purchased the
fanfold business of what is now the
Remington-Rand plant. The fanfold
business has to do with the manufac-
ture of manifold billing forms. It was
a large factor in the Baker-Vawter be-
fore the merger with Remington-Rand
and to-day there is a heavy demand for
this type of office paper equipment. W.
A. Vawter II will be president and
general manager of the new company,
which is to be called the Vawter Fan-
fold Co. The new company is making

MICHIGAN TRADESMAN

an investment of approximately $250,-
000. The Vawter company is renting
part of Plant M, the Metal Sectional
plant at the head of Willow drive and
will carry on the business there. At
the start about thirty people will be
employed.

At St. Joseph I was greatly dis-
appointed because of my inability to
see Tupper Townsend, who has work-
ed incessantly for the past year to
create the new Hotel Whitcomb, which
opened for business about two weeks
ago. Mr. Townsend suffered a nerv-
ous breakdown about three weeks ago
and has been unable to attend any of
the festivities attending the opening of
one of the finest hotels in Michigan.
Mr. Townsend is gradually recovering
from the malady which attacked him
and expects to be in evidence in about
two weeks. The patronage already
accorded the hotel is beyond expecta-
tions.

My disappointment in not being able
to see Mr. Townsend was somewhat
molified by making the acquaintance
of Mr. J. O. Wells, President of
Cooper, Wells & Co., who is also large-
ly interested in the Hotel Whitcomb
I found Mr. Wells to be a gentleman
of progressive ideas, elevated ideals,
broad sympathies and extended vision.
All his life he has consistently ex-
hibited an integrity which not only has
met all the demands of the law and
all the requirements of common morals
but has gone far beyond them. I am
not a psychologist or the son of a
psychologist, but my acquired knowl-
edge of human nature, gained by near-
ly seventy years’ residence on this
planet, leads me to believe that Mr.
Wells is a general and a gentleman,
quick to command, quick to obey;
stern to judge yet ready to forgive;
severe with himself vet gentle with
others; loved by his friends, respected
by his foes, if any there be; indifferent
to honors while granting them freely;
generous in giving and in well-doing;
a shadow of a great rock in time of
need; in all things a true and courteous
knight whom it is a delight to honor.

Of course, I undertook to meet that
prince of entertainers, Charles Renner,
at his Edgewater Club Hotel. I found,
to my regret, that he was not at St.
Joseph, but located him at his hotel at
Mishawaka, Ind. In his proverbially
big hearted way, he promptly volun-
teered to meet me at the Four Flags
Hotel, at Niles. He took over the
Four Flags May 1 on a fifteen year
lease and has entered upon the work
of rejuvenation and readjustment with
great care and thoroughness. His long-
time friend, the retired sea captain, will
look after the details at Niles, which
is a sufficient guaranty the hotel will
become very popular with the traveling
public. I obtained from Mr. Renner
data for a biographical sketch which
will appear in the Tradesman as soon
as the subject sends me a photograph
to enable me to run his portrait in the
biography. I have finally solved the
problem of Mr. Renner’s success as a
hotel operator—he works as fast as he
talks and never forgets a friend or
neglects to reward a friend for favors
received. He stood shoulder to shoul-
der with Mr. Wells, referred to in the

May 16, 1928

 

 

For thirty-five years, there has never been
a let-up in the educational campaign to
support and assist distributors in both in-
creasing their sales and for the rapid turn-
over of

Shredded W heat

Shredded Wheat eaters look to you to supply
this “consumer demand” for SHREDDED

WHEAT .... 12 large, full sized Biscuits
[12 ounces] in every package.

As summer approaches, are you ready to |
take care of the increased business which is
constantly being created for you?

The Shredded Wheat Company
Niagara Falls, N. Y.

 

 

 

Let turnover
: polish your shelves

Here's a quick test of the business health of your
store: Run your hand along the tops of the shelves.
SLIPPERY? Good! That means the wood has been
worn smooth by the rapid movement of goods, on

and off. Especially off!

If there's a rough, dusty surface on one of your
shelves polish it off quick with the Beech-Nut line.
If you like a tin-polished shelf, stock it with Beech-
: Nut Prepared Spaghetti, or Pork and Beans. If you
prefer a glass finish, keep Peanut Butter, Catsup and
Chili Sauce sliding over the top.

Depend on this: No well-displayed Beech-Nut

 

product lingers long on your shelves. To your reg-
ular and first-order customers ‘‘Beech-Nut’’ means
pure food—and a flavor that tastes like more. Keep

your shelves slippery with the fast moving Beech-
Nut line.

BEECH-NUT PACKING COMPANY
Canajoharie, N. Y.

. BeechNut

  
      

 

May 16, 1928

MICHIGAN

TRADESMAN

   

17

 

preceding paragraph, as a member of
the Rough Spanish-
American war and the two will be firm
friends as long as life lasts. As the
active manager of three hotles and the
owner of a hotel in the Black Forest,
Germany, it would seem as though Mr.
Renner would have his hands full, but
he still aspires to even greater responsi-

Riders in the

bilities and achievements. I hope he
lives to see the fruition of his hopes
and the accomplishment of his am-
bitions.

Dowagiac is adding a fourth manu-
facturing concern to its list of factories
of furnaces,

engaged in production

ranges. The Dowagiac
Steel Products Co. is about ready to
get into production and will make a
steel furnace. The plant is located in
the former home of the Dowagiac Drill
Works. The authorized capital is
$200,000 part of which has been sold.
E. A. Stowe.

os

Get This Thought To the Housewives

Everyone connected with the busi-
ness of food distribution realizes the
harmful effect of the chain stores, not
only on the independent wholesale and
retail grocers, but also their danger-
ous tendency towards combination and
monopoly.

We know these facts.
is, the buying public does not.
to spread this information is the prob-
lem that confronts us to-day.

This fact was brought home most
forcibly when the writer was in con-

stoves and

 

The trouble
How

versation with one of our local school
teachers.

To this young lady, it seems to be
merely a question of where you can
buy the necessities of life for the least
money. In other words, she has been
so busy teaching young America how
many points on an oak leaf and how
to read, without knowing their alpha-
bet or how to spell that she was en-
tirely dormant to the great question,
“Shall one man or group of men dic-
tate the prices of the necessities of
life in over thirty thousand stores?”

This dormant position on her part
is the position of hundreds of thous-
ands of other women in America to-
day, and so this article is written in
hope that in some way it may get into
the hands of some housewives and
wake them up.

The fact, dear lady, is that when you
are drawn into the chain stores by
some especially low prices on adver-
tised articles with
familiar, you are in the position of a

which you. are

fish swimming in the river with a nice
fat worm dangling temptingly in front
of you.

Neither vou aor the fish realizes
that the worm contains a hook. You
know as well as we, that no one could
sell you goods for less than they cost
end make money. The chain stores
pick out several articles each week and
offer them to you at less than cost.
They do this for two reasons: first, to
attract you into their store and sell
vou not only those articles, but other
a-ticles at prices higher than the or-
dinary retail grocer would charge you.
The second reason is, to give you the
impression that the independent gro-

cer has been overcharging you.
Now, the facts in the case are, that

figures show that about one-quarter of
the articles sold in the chain stores
are sold at cost or less than cost, and
all these chains are making money out
of you. It stands to reason that they
are charging you enough on the re-
maining 75 per cent. of your purchases.
That is, one-quarter of the goods that
you buy at a chain store, you buy for
less than the man who is selling you,
pays for them. On the other three-
quarters, you make up for these loss
leaders.

The tendency of the chain stores all
over the country is for several chains
to combine, forming a larger chain.
This enables them to buy in larger
quantities, to close up some of their
stores, and dispense with some of their
help. This process of amalgamation
keeps going on until there are now
some so strong that their power is un-
limited. When these combinations
are completed, they will work together
and charge you any prices they please.
Every time you buy from a chain store
you help this process of merging and
gouging along. If they should suc-
ceed in their aim, there will be no
competition, and if you want to eat,
you simply pay their price or starve.

Your only safety lies in patronizing
independent retail grocers. You will
find that your dollar will buy as much,
if not more, in the neighborhood store,
as it will in any chain store.

Prove this. Make a list of the goods
you intend to buy next Saturday. Get
your chain store man to price it for
you. Then go to a reputable inde-
pendent store, and have them do the
same. We will abide by the result.

Remember, if you do not want to be
bled raw in the coming years, you must
perpetuate competition, and the only
possible way that can be done is by
patronizing the independent grocer.

+22.
Long-Time Credit.

The local church was making a
drive for funds, and two colored sisters
were bearing down hard on Uncle
Rastus. |
“T can’t give nothin’, exclaimed the
old negro. “I owes nearly everybody

in this here old town already.”

 

“But,” said one of the collectors,
“don’t you think you owe the Lord
something, too?” ;

“IT does, sister, indeed,’ said the old
man, “but he ain’t pushing me like my
other creditors is.”

eo
Love Plus Business.

“Will a dollar pay for your hen I
just ran over?”

“You'd better make it two; I have
a rooster that thought a lot of that
hen, and the shock might kill him, too.”

 

 

         

a a ete
“The Bank on th
Square”

 

GRAND RAPIDS
NATIONAL BANK

Established 1860—Incorporated 1865
NINE COMMUNITY BRANCHES

GRAND RAPIDS NATIONAL COMPANY

Investment Securities

Affiliated with Grand Rapids National Bank

 

 

 

 

 

 

LEWIS— DEWES & Co., INC.

INVESTMENT SECURITIES
Chicago, Illinois

~ Representatives ~

GEORGE C. SHELBY .

Phone 68833

 

 

GRAND RAPIDS, MICHIGAN

HARRY T. WIDDICOMBE

930 Michigan Trust Bldg

 

 

 

 

Preferred Auto Insurance Co.

Your Home Company

Offers You a Policy That Permits Your Passenger
Buying Gasoline and Still Protects You if an

 

 

 

car.

Accident Occurs

It guarantees to pay judgments.
It protects others driving your car.

It protects you against claims made by occupants of your

It protects you against windstorms.

It insures against liability instead of loss.

Can you beat it?

Preferred Auto Insurance Co.
822-827 G. R. National Bank Bldg.

 

 

 

NO!

 

 

 

 

  

DRY GOODS

Michigan Retail Dry Goods Assiciation.
President—F. E. Mills, Lansing. :
First Vice-President — J. H. Lourim.

Jackson.

Second Vice-President—F H. Nissly.
Ypsilanti.

Secretary-Treasurer -— John Richey,
Charlotte.

Manager—Jason E. Hammond. Lansing.

Lacey Effects Gain Sway in Neckwear.

In the new neckwear shown for late
Spring and early Summer there is to
be seen a decided tendency toward
frills and lacey effects. One of the
newest collars is made with two long
streamers and both they and the col-
lar itself are finished with finely shir-
red lace. Another of white georgette
has circles of the same material ap-
plied with a yellow silk thread, and the
entire edge has a ruffle of the material
also hemmed with yellow. A full tie of
the material is treated the same way.
Cuffs are quite deep and finished with
a banding inside.

One of the new vestees is made of
organdie tucked on the width, and
without sleeves but with a regulation
back. The collar, although somewhat
in a Peter Pan fashion, is much larger
and is made without trimming of any
kind. A black silk ribbon
serves for a tie.

Another collar that is especially at-
tractive for young folks is round and
quite deep and fastens to one side. It
is made of organdie with a wide hem
of pique embroidered dots of
white. Red, green and maize colored
linen are used. Cuff sets are made to
match. They are doubled and scal-
loped, and are to be attached outside
the sleeve and buttoned together.

narrow

with

——_2-.—____
Old-Fashioned Stocking Hat Revived.

Woven hats made of either silk or
straw in one and two tone effects are
very popular. They are to be pulled on
the head just like the old-fashioned
stocking hats worn by children. An
attractive model has a black top and
white border. Some are finished with
silk or feather ornaments on top, al-
thought most of them depend upon the
way they are worn for their style, or
on novel trimming effects.

The well-dressed child will be seen
this Summer in smart, crisp little en-
sembles made up of gay prints in linen,
organdie, cretonne, silk crepe, dimities
and voile. The coats are mostly plain
with turn-back collars and_ cuffs.
Dresses are either made with very
short sleeves or none at all. With the
dresses are attractive little bloomers
made in several styles, some with
elastic at the bottom, others cut
straight and those for the very tiny
tots cut at an angle. Lace is used pro-
fusely on the more dressy frocks,
which are made of fine handkerchief
linen, voile or organdie. Hand-drawn
work and French knots are also seen
as trimming. Although more color is
noted, white still predominates.

—_~+++__
New Pearl Line Offered.

A new line of Summer pearl jewelry
is being featured in red, white and blue
combinations, such as were brought
out this Spring by Chanel. These col-
ored pearls are featured in chokers,
sixty-inch necklaces, three-strand short
necklaces, earrings, brooches and
bracelets. Both uniform and graduated

MICHIGAN TRADESMAN

pearls are used, although in most of
the items there is a tendency toward
the medium sized pearl, rather than
the very small or large bead. The
different colors are grouped in some
instances, used alternately in others,
or blue and white pearls are strung to-
gether with an occasional red pearl in-
serted for contrast. Prices range from
$12 a dozen and up.

Jewelers to Revive Miniatures?

Offerings of some of the leading
French jewelers indicate a revival of
miniatures, according to information
just received in the local market. Some
of the Paris shops, it is said, are show-
ing a number of pins, rings, pendants
and bracelets that make use of a kind
of miniature. These show small fig-
ures, usually in white on a background
of blue, in the style of the old-fashioned
brooch. They are set in silver and
platinum, with small pearls. Other
jewelers are putting some effort on the
revival of old miniatures and are show-
ing them in a form that can either be
silk cord or used as a
pendant or a pin.

worn ona

ee oe
New Gift Items Sought.
Instead of the usual re-ordering on
staple numbers, buyers of gifts and
notions appear to be more interested
in new items. They are asking for
hat stands in styles for bedroom, hall
and closet use, and for children’s nov-
elties featuring animal heads and
nursery characters. Stationery is also
wanted in new boxes. Pocket combs
with cases of composition to match are
being re-ordered. Shopping bags of
straw, sewing boxes and pouches are
wanted for Summer resort items. Buy-
ers are ordering from sample on im-
ported powder cases, bathing acces-
sories and ash trays.
—_+-.___
Negligee Trade Active.
Manufacturers of women’s negligees,
lounging pajamas, beach costumes and
pullman coats in general seem pleased
with the business placed this season.
They attribute it to the showing of
more varied styles, the use of new ma-
terials and the careful designing which
has now become an important factor
in these lines. At present, buyers are
ordering pullman robes in all grades
for the vacation period. There is also
an active demand for light negligees
to be featured for June brides. Resort
shops are interested in the beach and
lounging pajamas in the better grades
——»r2-.__
Better Jewelry Tends to Follow.
The leading Parision couturiers con-
tinue to strongly dominate in the
origination and popularization of nov-
elty jewelry. This development is
now so strongly marked, it was claimed
yesterday, that the finest jewelers in
France as well as in this country have
almost reached the point where they
are following what the couturiers pre-
sent rather than, as formerly, taking
the lead themselves. Thus, the pace
in both high-grade and so-called nov-
elty jewelry is being set more and
more by what the trends in the latter
accessories are.
—_>-~.____
Slip-On Gloves Sought.
In the better grades of women’s
gloves, the slip-on styles in suede,

chamois and washable kid are selling
well for immediate and Summer wear.
Beige and blond tones predominate,
although there is a small demand for
whites. Orders placed so far for Fall
merchandise in the same grades in-
dicate a preference for black, then
beige and brown gloves with either
plain or fancy cuffs. White gloves are
being ordered cautiously; buyers seem
unwilling to lay in stocks until they
are more certain of the new Fall fab-
rics and colors.

Glass Rise Pleases Trade.

The recent announcement of an in-
crease in window glass prices, which
took effect last Friday, met with a
highly favorable trade reaction. Stabil-
ization of the market leading to res-
toration of a profit margin basis is
hailed as a probable result. The de-
mand for window glass increased dur-
ing the week, in anticipation of the
rise. Output, it is estimated, will run
below the figures of recent months.
Orders on hand for plate glass are re-
ported large enough to maintain oper-
ating schedules on a satisfactory basis.

—_>--+___

Ensembles Stimulate Boys’ Wear.

The ensemble idea thas proved a
stimulating development in the boys’
clothing field for the Spring season,
and the indications are that it will be
played up even more strongly for Fall.
The plan of offering matching hats,
topcoats or overcoats, and blouses was
described yesterday as “the biggest
thing in the boys’ trade in years.”
Some manufacturers met difficulty in
securing production of the complete
ensemble, inasmuch as they did not
make all the items, but steps are be-
ing taken to eliminate this for Fall.

—_»->—___
House Robe Buying Gains.

The slackening up that was felt early

in the season in both men’s and wo-

men’s tailored robes is being made up-

for now, according to manufacturers
of high-class merchandise. Salesmen
on the road report good business in
house robes, beach coats and Pullman
robes. Buyers are interested in seeing
new items featuring the latest fabrics
and trimming details. Price, even on
the cotton and rayon numbers, does not
seem to influence the placing of an

order, salesmen report. Style and
fabric are the chief factors.
Ae

Put Off Showing Felt Hats.

In an effort to prolong the Spring
and Summer millinery seasons, several
manufacturers of popular priced goods
are putting off the showing of felt hats
until June 1. Then they plan to show
only white and pastel shades. Not un-
til last week did business become really
good on straws. Most of the blame
is put on the weather. Many claim
that by showing straws early they were
able, in a measure, to reduce the popu-
larity of the felt hat, which has been

so harmful to the industry in general.
oe?

Too Vivid Reminder.

The landlord had at last agreed to
repaper the sitting room. “What kind
of paper would you like?” he enquired.
“Something with large figures?”

“Decidedly not,” answered the ten-
ant. “They would be a constant re-
minder of the rent I have to pay.”

May 16, 1928

 

Puro‘ belle

HUMAN HAIR NETS

Ask About Our
SPECIAL
Free Goods Deal

Your jobber’s salesmen will
tell about this free deal on
Duro Belle Hair Nets. Be
sure to ask about it.

 

 

 

Hair Nets That Satisfy

Duro Belle Hair Nets satisfy the
most fastidious woman—meet every
requirement of a hair net. They are
so perfect and so economical that
your volume of repeat sales will be
large._ It will pay you to push Duro
Belle, for there is a genuine demand
for such a superior net!

Gorgeous Store and
Window Display FREE

Write your Jobber or
Direct To

NATIONAL GARY
CORPORATION

251 Fourth Ave., New York, N. Y.
535 S. Franklin St., Chicago, IIl.

 

 

 

 

Track Pants and Shirts
New Styles, New Prices
KELLY SHIRT CO.

39-43 Michigan, N.W., Grand Rapids

 

 

 

 

 

 

 

PANAMA HATS

Genuine Montecristi — Best Made.
Imported direct from Ecuador by
the undersigned. Prices, $12, $15,
$18 and $20.

ALLAN KELSEY,
Lakeview, Mich.

  
   
     
 

Hodenpyl Hardy

Securities
Corporation

g

Getting the most out
of your investments
requires a broad know-
ledge of securities and
how to use them best
for your own purposes.
Our service, based on
long experience, is
yours for the asking.
We handle only the
best in investments.

@

231 So. La Salle Street
Chicago

New York Jackson
Grand Rapids

 

° .

 

 

 

 

 

 

 

 

 

 

May 16, 1928

SHOE MARKET

Doubling Hosiery Sales.
Hosiery salés for George Mannfield
& Sons, Indianapolis, have been more
than doubled since the store instituted
a little change in its method of keep-
ing the stock. Boxes containing
stockings of the same size and of dif-

 

ferent shades are assembled in one
group, but the box at the very top of
each group is filled with one pair of
each of the shades. When a woman
asks for hosiery in size 9, let us say,
the salesman merely reaches for the
top box in the size 9 group and spreads
out before the customer all the shades
in that size. As a result, a customer
sees all the shades in that size.

a
This Explanation Has Sold Many.
Clerks at 2 store in Boise, Idaho, are

forbidden from using the phrase, “We

are all out of it’? whenever a customer
asks for a certain style which happens
to be out of stock. Instead, they are
trained to say, “we shall have to deliver
the shoes to you to-morrow” or “next

Friday” or whenever they expect them

in again. This phrase, the store has

found, has a better effect upon cus-
tomers than the usual remarks and
f-equently it impells a customer to wait

a few days for the shoes rather than

go elsewhere.

An Old Idea Always Effective.

Some day when you're wrinkling
your forehead for an idea for a window
display, get a clothes dummy from any
lodge brother of yours who happens to
be in the clothing business. Rig up
this dummy with a brand new set of
clothes, shirt, tie, and hat, but on the
feet put the most dilapidated pair of
shoes you can coax from the junk pile.
Install the dummy in your window
surrounded by a dozen or so of the
newest things in footwear.

No signs, for the story will tell
itself.

—__»<<.—_ —

New Method of Acquiring Customers

It took five full pages in a local
newspaper for Hurst Brothers Co.,
Dallas, Texas, to list the names of all
those whom they wanted as charge
customers. The names were printed in
agate type and were alphabetically ar-
ranged.

The response was considerable, and
the store gives the credit for this to
the facts that people like to see their
names in print and that they like to
have all the world know their patron-
age is desirable.

—_+2 > ___
Combination Worked Both Ways.
Noting that customers from the

men’s clothing shop next door often
came in for footwear immediately fol-
lowing a purchase, a shoe retailer in
Omaha conceived of an idea to make
it more convenient for them to walk
in. Getting together with the clothier,
he cut a passageway through the wall
dividing the two shops. As a result,
sales began to increase not only for
the shoe retailer but for the clothing

merchant as well.
————_~».>—__—_

Baby Weighing Machine Brings in
Business.

Ever since a baby weighing machine

was installed in a women’s shoe shop

MICHIGAN TRADESMAN

in Yonkers, about five months ago it
has not been idle for a moment. The
store is located in a district where most
of the families are only recently mar-
ried, and the weighing machine has
proved to be a tremendous attraction.
Aside from the good will which the
idea creates, it serves to give the shop
a busy air at all hours of the day.
ee :
To Avoid Mismating.

To avoid mismating in the London
stores, each shoe is marked on the in-
side edge of the heel with a number,
and the mating shoe to the pair must
bear the same number. Numbers are
checked as the shoes are placed in the
box to be wrapped and given to the
customer. This is a guarantee that
the customer will not be handed two

 

shoes of different style or size or two
shoes for the same foot.

ae
This Novel Mirror Stops Them.
Affixed with cement to the plate
glass of the window of the Bryant
store, Washington, N. J., is an oval
mirror about 8 inches wide and a foot
high. So many people pause for a
glimpse of their reflection in the glass
that the store has erected the mirror
to help them. Of course, anyone who
steps up to make use of the mirror has
an opportunity of looking over the
merchandise on display.
——__»~-<-—

Building Good Will.

Twelve weeks after a customer has
bought a pair of shoes in a certain
Des ‘Moines shop, the store sends him
a pair of laces. The establishment has
found that, about this time, laces begin
to snap—tempers along with them. The
unexpected arrival of a relief set of
laces at such moments has created for
the store a distinct sense of good feel-
ing in the hearts of many customers.

——_2-.__
Selling the Ensemble Idea.

Although the ensemble has been ad-
vocated for some time, the public to
a great extent must still be educated
to it. One retailer accomplishes this
educational work by collecting from
all manner of sources, pictures of the
latest styles in apparel. These he
pastes up in a loose leaf scrap book,
allowing one type of dress to a page.
At the top of each page, enclosed by
a ruled box, he then included a photo-
graph of the shoes most appropriate
with the dress ensemble pictured.

The book is kept on a stand at the
front of the store, and it is referred to
the retailer broaches the
question of ensemble to customers.

The pictures, of course; do more
than mere words could do to drive the
matter home.

Umbrella Demand Active.

Judging from reports current in
the trade, the umbrella business has
been fairly good so far this Spring in
women’s popular priced lines and chil-
dren’s novelties. Buyers appear to be
interested in black silk umbrellas when
they have the new colored frames and
handles. In the retail end, Prince of
Wales handles are selling well, al-
though there has been quite a demand
recently for the large ringed handles.
In covering, solid colors with satin or
brocaded ‘borders are wanted in prefer-
ence to stripes and prints. Children’s

whenever

umbrellas are selling with novelty ani-
mal head handles and coverings in
prints, plaids and cretonnes.

——>~-.___

Copy French Bags Too Closely.

Close copying of French bags has
hurt business in women’s’ popular-
price handbags, according to a leading
manufacturer. He explains that the
majority of American women buying
popular-price merchandise are not
content with style alone in a bag. They
want bags that are easy to manipulate
and serviceable as well, features not
usually found in exact French copies.
He also added that the variation in de-
mand for garments and accessories as
between different sections of the coun-
try is an important factor. The mis-
take is often made of trying to sell the
same bag to all localities, he said.

—_—_+~-<.___
Children’s Day Toy Feature.

The toy trade is carrying out plans
to have Children’s Day, which falls
this year on June 16, become an im-
portant date in retail toy distribution.
The idea was experimented with last
year, and the results were so gratify-
ing that a Children’s Day Promotion
Committee, representative of all
branches of the industry, has been ap-
pointed to prepare and carry out its
plans on a Nation-wide scale. The
response of retailers this year leaves
no doubt of the success of the cam-
paign and its continuance as an annual
feature.

—_>-2__
Fabric Style Trends Discussed.

The question of style trends was
discussed ‘at the group meeting of pro-
ducers of women’s wear worsteds and
woolens held last week under the
auspices of the Wool Institute. About
a dozen novelty and staple fabrics of
French origin were on display at the
meeting. The group, it is understood,
nlans to devote much attention in the
future to the development of more
exact knowledge regarding style de-
velopments as they affect woolens and
worsteds. Further discussion of price
policies was also had. Those present
represented 73.3 per cent. of the wo-
men’s wear loomage of the country.

—_>2>____

A druggist in Hillsdale, Mass., not-
ing the increase in shopping by proxy,
words his advertisements in such a
way that each item wanted can be
checked in the margin and includes
the prices, so the customer will know
just how much money to send.

 

 

 

 

 

United Detective

Agency, Inc.
Michigan Trust Bldg.
GRAND RAPIDS, MICHIGAN
CIVIL CRIMINAL
and
INDUSTRIAL WORK

Only Bonafide and Legitimate Detective
Work Accepted

 

If No Response Call 2-2588 or 8-6813
Dictagraph and Auto Service
Associated With
SARLES MERCHANTS’ POLICE

 

 

 

 

NEW

“The Legionnaire”’

A full grain calfskin young
man’s blucher oxford with
nickel eyelets, built over a

new last. Widths C and D

In Stock
$3.45

Style 95 3—-Medium Tan
Style 954—Black

Manufactured and fully
guaranteed by

Herold-Bertsch Shoe Co.

Grand Rapids, Mich.

Manufacturers of Quality Foot- -
wear since 1892.

 

 

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE COMPANY

LANSING, MICHIGAN

Prompt Adjustments

 

 

Write
L. H. BAKER, Secy-Treas.
P. O. Box 549

LANSING, MICH.

 

 

 

 

 

 

20

RETAIL GROCER

Retail Grocers and General Merchants

Association. :
President—Orla Bailey, Lansing.
First Vice-President — Hans Johnson.

Muskegon.

Second Vice-President—A. J. Faunce,
par Pe ce, a Gezon, Wyoming Park.
Treasurer—F. H. Albrecht, Detroit.
Mercantile Ups and Downs in Mon-
tana.

Montana is a big country. Into its
140,000 square miles could be placed
England, Scotland, Wales and Ireland,
with room to spare for Indiana; but
geographically Montana is only part of
the region. The whole empraces per-
haps as much more of the vastness of

Saskatchewan.

Montana and that portion of Sas-
katchewan was a land of copper and
stock raising. As such it was prosper-
ous. Then came the dry farming idea.
Somebody somewhere made a success
of dry farming by means of deep
plowing and straightway many semi-
arid regions were put under the plow.
I know a young grocer in Butte whose
family cultivated a big area and lost
out several seasons in succession until
they were behind $20,000. That was
the situation when [ last talked with
him. Western-like, they were game to
hang on for the turn; but they were
fortunate in having a good food busi-
ness to depend on.

A letter comes from one familiar
with that region. It tells the story so
well that I think we might profitably
read most of his letter. He writes:

“There is a half circle which in-
cludes Southeast Alberta, Southwest
Saskatchewan along the international
boundary; the other half lying in Mon-
Dry seasons
come too close together. Credit busi-
ness in such a region is a gamble, no

tana—all risky country.

less; though it was a good credit coun-
try in stock raising days.”

“In our small town there are four
general merchandise stores. Of these,
John Blank is leader; in fact, the other
three are just keeping their heads
above water. Blank is a keen business
man and while he says he made
nothing last year, that possibly was
because he did a heavy credit business,
which is worse than playing the wheel
in the semi-arid belt.

“About a year ago, Blank announced
he was going on a strictly cash basis,
as he had already borrowed to capacity
to carry customers, and he had to
choose between selling for cash and
going into receiver’s hands—so he
was going to choose the lesser evil. It
will interest you to know that, besides
his general merchandise, Blank sells
a great deal of farm machinery. Al-
ready this season he has sold some
twenty McCormick-Deering tractors
in addition to perhaps fifteen last foll.
He sells these for $375 down, $500 in
the fall and $500 the year after that.
Inasmuch as Blank is said to carry
this paper himself, it is evident that
there is some business in this neck of
the woods.”

“We had a good crop last year and
the farmers are all crazy. Some got
out of debt for the first time in ten
Lots never will get
out of debt, for they owe the Provincial
and Dominion governments more than
their land is worth. Lots of them owe

years or more.

MICHIGAN

for seed grain, taxes and even for sub-
sistence furnished by a paternal gov-
ernment. Many have become _ so
pauperized by government coddling
that they are not at all backward about
saying that the government has to
keep them, so any money they get
hold of they spend on a new car.”

I think of a morning a few years
back when I was eating breakfast in
a diner in Eastern Canada. A man
across the table remarked on a recent
great improvement in the price of
wheat. “That will be fine,” I an-
swered, “if the farmers will now pay
off their mortgages and get back to
independence again.’ He smiled as he
answered: “O, that would not be hu-
man nature. A few will do that, but
most of them will buy a new car.”

Human nature must be taken into
account always: and we better think
of that when we are asked to approve
“helping the farmer.” The
farmer who is a good business man
needs no help. The farmer who needs
help is not a good business man. So
help either way is certain to prove a
losing venture; and every attempt to
set aside the law of economics always
fails. Besides, we need no more pro-
duction at this time. We are produc-
ing more than we consume. We need
to improve distribution. Also coddling
is not a remedy. It is not even a fairly
good palliation. Let us watch out.

Let us note that in such a remote,
unpromising region, one merchant
masters conditions and is successful,
while the other three just keep their
heads above water. Let us copy the
sketch of one of the failures:

“We have the store of Hans
Schlundt and George Merig. Until
lately, we had a cash store run by a
man who grew rapidly until he had
three stores, then even more rapidly
got out by the Credit Men’s Associa-
tion route. I judge from sone of his
stunts that he was a guesser, bluffer,
plunger, that he did not know what
he was doing but trusted to luck.

“Schlundt does quite a little busi-
ness, mostly credit. He has been in
business, more or less, all his life. He
knows everything that is to be known
about a store, which is probably the
reason he is the worst buyer and poor-
est credit man I ever knew. When
one knows it all one no longer has
any business on earth. One’s place 13
with the angels.

“Poor man! He works long hours,
sweats blood to get money enough to
pay for his goods cash in advance,
staves off his creditors by any means in
his power, must take what his jobber
chooses to send and pay whatever he
is charged, gives everybody credit and
asks, when he does ask, for money,
which is rarely, in an apologetic man-
ner.”

It is easy, of course, for anybody to
snap his fingers at such a picture; but
both the farmer described and this last
storekeeper are representatives of men
in all walks of life who need help; and
whom no help can benefit.

With all that, there is a fascination
about that wondrous Western land of
elevated plains and mountains: where
the air is so laden with ozone that it
intoxicates with optimism; where a

(Continued on page 31)

plans for

TRADESMAN May 16, 1928

 

 

Don’t Say Bread
— Say

HOLSUM

 

 

 

 

 

 

 

 

DON’T FORGET THE BIG CONVENTION!
NEW ORLEANS, JUNE 11TH TO 14TH

Don’t fail to attend the Annual Convention of the National Association
of Retail Grocers, New Orleans, June 11th to 14th, under the leader-
ship of Mr. John Coode, President and Mr. C. H. Janssen, Secretary.
Learn the latest in the industry—have the time of your life in this
wonder city of the South.

 

Ask your local Secretary or your Fleischmann man now.

FLEISCHMANN’S YEAST

Service

 

 

 

 

 

 

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

=

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST -- FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

 

 

 

 

 

a
fords

& ~
/ip oN

 

Cake
Candies

in
Transparent

10c
Packages

A
POPULAR
SELLER

jf piste
és, wil! ie

 
 
    

 

5 HANDY 4

EM CAKE CANDIES f

  

ea aa ho. INC. PUTNAM FACTORY Grand Rapids, Michigan

    

 

   
  
  
   
  

 

 

%
+
.
» >
I.
ro
»
.
2
A
.
$
«
t
°

 

 

 

 

 

May 16, 1928

MICHIGAN TRADESMAN

21

 

MEAT DEALER

Heavy Lamb Legs.

We have mentioned several times
during the past three years the diffi-
culty many retailers have in disposing
of heavy lamb legs, their high quality
in most cases, their low price com-
pared with lighter legs, and how they
may be used to the advantage of con-
sumers. We have pointed out that
chops may be cut from the loin end to
provide delicious cuts for broiling and
frying, and that steaks may be cut
from the center of the leg, leaving the
ends for stewing, roasting, etc. We
have noticed recently that some meat
magazines have devoted space to the
same thing, and in some cases pictures
showing just how the cuts may be
made have been prepared and broadly
distributed. But we get some reaction
from our suggestions, and a meat re-
tailer came to us the other day and
said: “If I cut legs of lamb as you
suggest, what am I going to do when
I accumulate more rumps and leg
pieces than I can sell?” Personally, I
do not think that more pieces than can
be sold are liable to accumulate, pro-
viding they are sold low enough to in-
terest buyers, but in case the demand
is normally poor it might be necessary
to sell them so low that the compen-
sating price on the steaks would be too
high. We all know that legs of lamb
sell best on Saturdays, while cheaper
cuts sell more readily during the week.
This is true with respect to ordinary
localities. This is how a large retailer
told us he handles the situation. He
says he gets his heavy legs of lamb in
early in the week and keeps them in a
well-cooled meat box. He instructs all
his clerks to try to
lamb during the week, cutting the leg
down to around six pounds. He hangs
the legs he does not need for his week-
day demand back in his cooler, and hag
them on hand for his big Saturday
business. In many cases he says he
bones out the rump, and after tying
them neatly and securely he passes
them out as good, meaty lamb roasts.
He says he has developed quite a busi-
ness this way, and is able to sell hig
legs of lamb on Saturdays consider-
ably lower in price than he could if he
bought only light legs. He is able to
stock quite a few of them also, sincg
he can realize enough on these delicious
steaks to enable him to sell the shank
end of the leg quite reasonably. His
experience seems to show a way out
for the complaining retailers and sug-
gest to consumers when and what to
buy.

move rumps of

—_—_+ +>
High Quality Sausage in More Gen-
eral Consumption.

In a recent publication of a technical
nature, released by the meat industry,
a statement is made to the effect that
more general use of sausage has been
things, to higher

Sausage, as the

due, among other
quality merchandise.
term is used in this book, refers to the
fresh and smoked domestic products,
such as frankfurters, bologna, liver-
wurst, pork sausage, and other similar

kinds. Well made sausage is a good

food and fits in very well with other
meats readily prepared for the table,
or outdoor lunches, It ig pretty well

recognized by everyone closely con-
nected with the meat industry that
there is a great deal of difference in
sausage according to the way it is
made. The quality of the meats from
which the product is made is reflected
in the taste and general suitability of
the sausage when eaten. While the
spicing and methods of preparation
strongly influence the flavor and ap-
petizing qualities of sausage in greate]
measure than most other meat prod-
ucts, it is not possible to prepare strict-
ly high qualitied goods unless high
qualitied meats go into the manufac
ture of them. Price is a very import-
ant consideration in the sale of sausage
as in other meats, but it is found that
quality is of even greater importancd
with many people. There will prob-
ably always be an outlet for large
quantities of wholesome sausage
ordinary quality to people who feel
they must conserve in their buying,
but the possibility of broadest ex-
pansion in the future is liable to be
among consumers who put quality
ahead of price. As a result of this
logical demand, many sausage manu-
facturers throughout the country are
giving their attention to improving
their products where they do not meas-
ure up fully to the demands of critical
consumers, and giving just as much
attention to maintaining the high qual-
ity standard once it is established. The
more general use of dainty morsel
served as appetizers before dinners or
as an opening course has broadened
the use of certain sausage delicacies.
Liverwurst spread on thin rectangular
pieces of toast and equally dainty,
squares of bologna served in a similar
way, with strips of anchovies, are ex-
amples. Such particular use of sausage
demands the highest quality possible to
produce, of course.

————_222____
Hides and Pelts.

wreen. NO, 2 ooo 18
Grcen NO Fo 17
Cave INGe kes ee 19
Cired: NG) 2 oe eas
Calishin: Green No, Fo oS
Calfskin, Green, No. 2. 7 8g
Calfskin, Cured, No to 26
Caliskin, Cured, No. 2°20 2. ag
fires MO. ft 8. Ae 6.00
Horse, No. 2 eee ae
Pelts
Bias eee _.. GO0@1.25
Sheapings 2 er. 60
Tallow.
PUA je) ag SLE SETS A aL /a SOM ae e aa 07
Oe 07
ee a 06
Wool.
Unwashed. medium 2... @40
Liiwnered, Felecia ... @30

Se @30

Unwashed, fine

2...
“Skinless” Sausage Now Permissible.

The United States Department of
Agriculture has issued the following
order:

Notice is hereby given that the bu-
reau has withdrawn its objection to the
use of the term “skinless” in labeling
sausage from which the casings have
been removed.

When submitted for approval, each
label, carton and other material show-
ing the term “skinless” should bear a
written statement describing the prod-
uct. J. R. Mohler,

Chief of Bureau.

——_»>2++___
New Note For Ailment.

Laundress—I -couldn’t come yester-
day, Miss Johnson, I had such a pain.

Mistress—What was it, Melissa,
dyspepsia?

Laundress—Well, ma’am, it
something I eat; the doctor called it
acute indiscretion,

was

 

 

 

Always Sell

LILY WHITE FLOUR

“‘The Flour the best cooks use.’”’
Also our high quality specialties

Rowena Yes Ma’am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING CO. Grand Rapids, Mich.

 

 

 

 

 

 

 

 

 

GRAND RAPIDS PAPER BOX Co.

Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING & MOUNTING.

cc HH FI

 

GRAN BD KR AF?FtEoSs M I G A N

 

 

 

 

VINKEMULDER COMPANY
Grand Rapids, Michigan

Distributors Fresh Fruits and Vegetables

Strawberries, Pineapples, New Potatoes, Oranges, Lemons,
Bananas, Vegetables, etc.

 

 

 

A “Uneeda Bakers”
Cracker Department
Means—

Fresh Products.
Highest Quality.
Attractive Displays.
Ease in Selling.
Quick Turnover.
Small Investment.
Sure Profits.

 

 

NATIONAL
BISCUIT COMPANY
“Uneeda Bakers”

 

 

 

 

 

Automatic 4451

WHOLESALE FIELD

SEEDS

Distributors of PINE TREE Brand

ALFRED J. BROWN SEED COMPANY
25-29 Campau Ave., N. W.
GrRanvp Rapips, MIcHIGAN

 

 

 

 

 

 

22

HARDWARE

Michigan Retail Hardware Association.
President—Herman Dignan, Owosso.
Vice-Pres.—Warren A. Slack, Bad Axe.
Secretary—A. J. Scott, Marine City.
Treasurer—Wiliam Moore, Detroit.

Salesmanship a Vital Factor in Spring
Paint Selling.

Some time ago the president of a
large wholesale firm received a letter
from a customer he knew quite well.
“T had a window full of your goods
for two weeks,” complained the cus-
tomer, “and I never made a single
sale.”

The wholesaler had received his
training on the road and had come
into pretty close contact with the trade.
He had one of his best salesmen call
on that dealer to look into the matter.
The salesman found that the win-
dow display had been a _ reasonably
good one. The goods should have
sold well. Where was the trouble?

It took some probing and question-
ing before the salesman located the
trouble.

“See here,” he said, “your window
is the best advertising medium you
have. It reaches the public most di-
rectly at the one time and place where
they are most likely to respond. But
vou can’t expect your window to do
at all.

“Your window will do a lot for you.
It will attract attention. It will in-
terest the customer in the goods. It
will get him inside the store. But
when a window display has done this,
it has done practically all it can do.
With the customer’s mind receptive
and the customer on the other side of
the counter, it is up to the salesman
to close the sale. Your salespeople
must co-operate to the limit.”

That is true of any line on display.
There are cases, of course, particular-
ly with small wares, where the window
will practically sell the goods, but with
most articles in the hardware stock,
and particularly with the higher priced
articles, the window can merely start
things moving; it is up to the sales-
man to finish them.

This is true of the paint business.
Probably the most effective form of
paint advertising is a good window
display; but to get results the window
display must be backed up by the best
kind of salesmanship. If the sales-
mianship is poor, or even merely indif-
ferent, the will be decidedly
small.

Paint is not a line which sells itself.
It has to be sold and, more than that,
it has to be pushed energetically. A
constant and continuous process of
paint education is necessary before the
sale can be effected. You have, first,
to convince your prospect that paint is
worth while; and, second, to convince
him that the line you handle is the
line for him to use. More than that,
you have, as a rule, to repeat a large
portion of this process when you re-
sell the same man a few years later.

Salesmanship materially in-
crease your sales of paint specialties
More than that, the
alert salesman can quite often make
present sales pave the way to future
business.

results

will

and accessories.

Good salesmanship will quite often
develop a lot of extra business. A case

MICHIGAN TRADESMAN

in point occurs to me. A lady went
into the paint department of a hard-
ware store to purchase some mahog-
any stain. The sale amounted to 55
cents. The sale, moreover, did not
make itself; the customer was inter-
ested, but it took quite a bit of sales-
manship to bring her to the buying
point. The salesman was able, how-
ever, by shrewd suggestion, to sell her
also a brush for 40 cents. That repre-
sented the total of the customer’s im-
mediate requirements.

Te salesman, however, took a few
minutes, while wrapping the parcel, to
ask in a casual way if the customer
was thinking of having any exterior
painting done that season. She re-
plied that the house really needed
painting, but that she felt she could not
afford it; that it would probably have
to do for another year.

That was the salesman’s cue. Care-
fully avoiding any appearance of
eagerness, he proceeded to point out
why it was advisable to paint at once
rather than delay for another year. He
pointed out that less paint would be
vequired than if the job was left wait
too long, that the house would appear
much more attractive, and that a good
ready-mixed paint was an excellent
protection against the weather. He
also showed the customer a booklet of
colors and suggested color combina-
tions that could be used.

The customer took the booklet and
some advertising matter home with
her. The salesman also secured her
address, ‘telling her that he would have
the manufacturer send her further in-
formation. Her name was duly for-
warded to the manufacturer, together
with certain specific information the
salesman had skillfully secured.

A few weeks later the customer
called again; and after considerable
talk, and a good deal of selling effort,
she ordered around $35 worth of paint
and $5 worth of brushes for the job.

Now, this sale was the direct re-
sult of good salesmanship. Even the
first 95 cent sale could not have been
made if the salesman had not been on
the job.

It is along these lines that the wide-
awake paint salesman has to work. He
cannot afford to wait for the customers
to come to him and buy paint. The
salesman who depended solely on vol-
unteer orders of this sort would sell
very little paint. He must put real
selling effort into his work, at every
stage of the same. Paint has to be
sold; it does not sell itself.

But to compensate for this selling
effort, a few good paint sales make ao
appreciable difference in the week’s
business.

No salesman should run away with
the idea that he is going to make sales
every time he makes suggestions. If
he works on that assumption, he is
pretty sure to be disappointed. The
salesman will make suggestions in a
great many cases where he gets no re-
sults, either immediate or remote. But
he should not on this account allow
his selling efforts to become perfunc-
tory. He must put the same enthus-
iasm into every selling effort, and must
talk to every customer as earnestly
and as enthusiastically as if he fully

 

May 16, 1928

NEW AND USED STORE FIXTURES

Show cases, wall cases, restaurant supplies, scales, cash registers, and
office furniture.

Grand Rapids Store Fixture Co.

7 N. IONIA AVE. N. FREEMAN, Mgr.
Call 67143 or write

 

 

BROWN &SEHLER

COMPANY

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

Michigan Hardware Co.

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

e

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

A
s gees . COMPLETE
STOCK OF

 

HEATH & MILLIGAN DEPENDABLE PAINTS AND
VARNISHES

poste: Stevens&Co.

Founded 1837

 

 

GRAND RAPIDS 61-63 Commerce Ave., S.W. MICHIGAN

WHOLESALE HARDWARE

 

 

THE BEST THREE
AMSTERDAM BROOMS

PRIZE White Fwan GoldBond

AMSTERDAM BROOM COMPANY
41-SS Brookside Avenue, Amsterdam, N. Y.

 

a «,

 

 
 
  
  
 
  
  
 
 
  
  
 
 
 
 
 

 

a> <,

 

 

 

 

 

 

May 16, 1928 MICHIGAN TRADESMAN 23
expected to make a sale in every case. call on the nearby property owners discovery that rapid freezing does not

There is an immense amount of and talk paint. affect the cell walls of the fish. I. Van Westenbrugge
paint business to be done. The actual Personal salesmanship is the most Grand Rapids - Muskegon

sales even under the best conditions
are not 50 per cent. of what they might
be. If you doubt that, at the end of
the season go up and down the streets
of your community and take careful
note of all the houses that have been
freshly painted, and all the houses that
still need paint. You will almost in-
variably find the latter class of homes
in the majority.

In every community there is an un-
developed mine of paint business. This
business can be developed in only one
way—by aggressive salesmanship. Find
out the individual prospects who ought
to paint. Get them interested. And
keep after them until you sell them—
or until some other dealer sells them.

Quite often a salesman gets enthused
with the idea of developing paint busi-
ness among the store customers. He
starts to talk paint to everybody who
comes in. He interests a few cus-
tomers out of the many he approaches,
but gets no immediate sales. Then he
says, “What’s the use?” and quits
trying.

To be successful in selling paint and
developing paint prospects, the sales-
man must be persistent. He cannot af-
ford to allow himself to be discouraged
because the first few customers he ap-
proaches show little or no interest. If
he keeps at it, talks paint to all comers
and gets the knack of approaching his
customers tactfully, he will be able in
the course of a season to show a sub-
stantial increase in paint sales.

In such selling, it is of course es-
sential to be tactful. A few words,
provided they are the right words, will
often accomplish a great deal more
than a lot of tedious talk. Two things
are important; not to bore your
prospect, and not to show annoyance
if the customer does not immediately
fall in with your arguments.

In fact, the good salesman thrives
on contradiction. For contradiction
reveals interest, and interest is an es-
sential preliminary to paint selling.

Proper display of the goods in the
paint department will often be suffi-
cient to arouse the interest of cus-
tomers and lead them to ask questions.
This gives the salesman a good chance
to explain the uses of the paint lines.
In trying to close a sale it is better
not to talk too much. Rather, encour-
age the customer to talk, to ask ques-
tions, and to disclose his paint prob-
lems.

A single customer gained by extra
effort or. the salesman’s part will quite
often bring other customers. A newly-
painted house usually leads other
house owners in the vicinity to con-
sider painting, and they naturally make
enquiries as to where the paint was
purchased. It is often a good stunt to
do a little outside canvassing in ter-
ritory where a job has just been done
with your paint—particularly if it is
a job that shows up well. The fact

that one man in the neighborhood has
confidence in your paint will inspire
confidence in his neighbors, or will at
least help you materially to interest
them. While the job is in progress, or
immediately after it is finished, is a
good time for your best salesman to

vital factor in paint business. News-
paper advertising, window and interior
display, direct by mail advertising, all
help to interest the prospect; but it
takes personal salesmanship to clinch
the sale. Into this personal salesman-
ship your staff should put their very
best efforts. Victor Lauriston.

——_2> +>
Tomato Juice Popular.

Tomato juice is a popular beverage
at French Lick Springs, a well-known
health resort. According to the man-
ager, R. J. Tompkins, the guests con-
sume over 4,000 gallons of specially
prepared tomato juice each year. In
commenting on this, Mr. Tompkins
says:

“In late years physicians and die-
titians have demonstrated that the
juice of the tomato contains many
beneficial elements, the chief of which
are the three vitamins, A, B, and C,
and the recently discovered vitamin E,
which assists the red blood cells in
absorbing iron from the blood. These
are necessary for nourishing and
strengthening the entire human or;
ganism.

“Tomato juice may be served plain
or with a pungent seasoning in it,”
says the Modern Hospital. ‘One
method of preparing it is to pour the
juice out of the can and press the pulp
through a sieve. Chill and season with
salt and pepper. Add lemon _ juice,
tabasco, or Worcestershire sauce, if
desired or any other seasoning.

“The use of canned tomato juice has
been growing ever since the discovery
that the canning process acts as a pre-
servative of vitamin C, which not only
prevents scurvy but is necessary for
growth and good health. Much ol
this conservation is due to the acid
content of the tomato itself. In ad-
dition to vitamin C, tomatoes rank with
lettuce and green string beans as a
source of vitamins A and B.

“Increasing popularity of the to-
mato as a source of vitamins is due
to the fact that it can be obtained all
the year around at a comparatively
stable price, and because the labor of
preparing it for use is smaller than for
almost any other source of the vita-
mins, a matter of importance in tha
hospital or health resort.”

—_—2e2- sa ——_
Increases in Novelty Jewelry.

Manufacturers of novelty jewelry
have had an active Spring season,
most producers having done a _ busi-
ness substantially in excess of last
year. The almost weekly introduction
of new items has played no: small part
in the situation of re-orders. The
trade anticipates a fair volume of Sum-
mer business to come, in which oxid-
ized silver sports novelties are expect-
ed to be favored. Fall lines will be
shown about July 1. Costume jewelry
in sets for the new season is particu-
larly well regarded. Earrings are in
growing favor and are held likely to
sell quite well.

22> ____

Frozen fish, which used to be in-
ferior to fresh fish because of the rup-
turing of muscle fibers in freezing, are
now much improved because of the

 

SELL

Ge Bott’s
Kream FrydKaKes |

Grand Rapids Cream Fried Cake Co.
Grand Rapids, Mich.

Truck Service
Central Western Michigan

DISTRIBUTOR

Nucoa
KRAFT (CHEESE

 

 

 

 

 

BIXBY

OFFICE SUPPLY COMPANY
GRAND RAPIDS, MICHIGAN

 

 

COCOA
DROSTE’S CHOCOLATE
Imported Canned Vegetables
Brussel Sprouts and French Beans

HARRY MEYER, Higteibntor
816-820 Logan St., Fe
GRAND RAPIDS, mIcHIGAN

 

 

The Brand You Know
by HART

 

 

Look for the Red Heart
on the Can

LEE & CADY

 

 

 

Distributor

 

 

 

    
 

MILEAGE
RIDING
COMFORT

GOOD LOOKS
CORDUROY, TIRE COMPANY

GRAND RAPIDS - MICHIGAN

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting

GRANDE BRICK CO.
Grand Rapids.

SAGINAW BRICK CoO.
Saginaw.

 

‘*Best Foods”’

Salad Dressing

‘*Fanning’s’’

Bread and Butter Pickles

Alpha Butter
Saralee Horse Radish
OTHER SPECIALTIES

 

 

 

 

 

 

   

Se QUALITY
RUSKS and COOKIES
Grand Rapids, Mich.

 

 

 

Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS. MICHIGAN

a,

 

 

Stonehouse Carting

Co.

38 years of efficient service.
338 Wealthy St., S. W.
Phone 65664

 

 

 

 

 

 

 

 

 

Henry Smith
FLORALCo. Inc.

52 Monroe Avenue
GRAND RAPIDS

Phone 9-3281

 

 

 

 

 

 

Ship By
Associated Truck

GRAND RAPIDS, LANSING and
DETROIT.

Every Load Insured.

TER MOLEN & HART

GLUE POTS for
FACTORY USE
Successors to
Foster Stevens Tin Shop,

59 Commerce Ave.
GRAND RAPIDS,

Phone 55505

 

 

MICHIGAN

 

Expert Chemical Service

Products Analyzed and Duplicated

Process Developed and Improved
Consultation and Research

The Industrial Laboratories, Inc.

127 Commerce Ave. Phone 65497
Grand Rapids, Mich.

ASK FOR

RAFT (HEESE

A Variety for Every Taste

 

 

 

 

24

HOTEL DEPARTMENT

 

MEN OF MARK.

Charles Renner, Proprietor of Four
Good Hotels.

Wise is the builder who s capable
of designing a structure and fortunate
is he if he may be privileged to par-
ticipate in its erection. When the
foundation on which the structure is
to stand is laid he should see that
every detail of the work is properly
carried out and at each subsequent
stage must be on hand and exercise
that discriminating care and super-
vision without which perfection cannot
be achieved. If the coveted goal, per-
fection, is to be reached it is necessary
that he direct the operations, watch
every detail, see that every part of the
building is satisfactorily completed be-
fore subsequent additions thereto shall
be begun, to leave no flaw behind
which may result in the undoing of his
labor. Without the exercise of this
high degree of concern may creep in
carelessness of construction to nullify
all the anxious thought and watchful
labor that have been expended.

Many worthy enterprises are aban-
doned or left incomplete because the
attention and interest of the originator
are allowed to waver. Concentration
of every energy and application until
the conceived project has been carried
to a successful conclusion or admitted
failure are necessary qualifications for
those who achieve more than ordinary
success or position. The originator
must follow closely the lines that he
has designed, giving no greater heed
to the gratuitous advice or recom-
mendations of others than meets with
his approval and coincides with his
own judgment. Offers of greater re-
muneration and greater honors must
be weighed in the balance with the
aims, hopes and endeavors which
beckoned at the beginning, and on the
comparative showing made must the
decision ultimately be based.

Not all the logic of the universe will
make a success of a man destined to
failure nor, on the other hand, can
the difficulties and obstacles which
circumstances sometimes build up in
the path of the ambitious serve as ef-
fectual bars to their progress. If wise
be the man who understands what he
wants and how he is going about it.
then doubly wise is he who is equipped
with that indescribable attribute which
enables him to understand and ap-
preciate his fellows and to bind them
to him and his interests with the sub-
stantial bonds of friendship, based on
a proper recognition of their rights
and their welfare which always secures
mutual respect.

The only kind of business success
worthy of the name is that which per-
mits of the accumulation of a fortune
and the retention of old friendships
and what is probably more to the point,
the perpetuation of the disposition and
distinguished the
builder when the project was begun.

character which

Charles Renner was born of “poor
but honest” parents in Baden, Ger-
many. Sept. 14, 1872.

was old enough to work he left school

As soon as he

to add his earnings to the family in-
come. He attended night school and

MICHIGAN TRADESMAN

his mother managed to economize in
the family expenses so as to pay 300
marks to educate her son as a pastry
cook. When he was 17 years old the
family came to this country, locating
in San Francisco. His first employ-
ment in America was as pastry cook at
the Hotel Del Monte at Monteray. He
subsequently occupied the same posi-
tion with the Coronado Hotel, at San
Diego, for four yeats. The next
connection was the Midland Hotel,
Kansas City. He afterward took the
management of a hotel in Oklahoma,
which put him on his feet, financially.
He then took the management of the
Neatawanta Hotel, in Grand Traverse
Bay. The destruction of this hotel by
fire before the end of the first season
completely stranded him, financially,
but he soon secured the management
of the Wolverine Hotel, at Boyne City,
which he opened to the public Jan. 1,
1912. He subsequently took the man-
agement of a hotel at Lake Geneva,
Wis., which soon put him on Easy
street. He then took the management
of the Hotel Dwan, at Benton Har-
bor, where he made more real money.
His next move was the purchase of a
hotel at Urbana, IIl., which he put on
a good paying basis and sold at a
handsome profit. In the meantime he
had purchased the Mishawaka Hotel.
at Mishawaka, Ind., which has made
him a fortune. Three years ago he
purchased the Edgewater Club Hotel
and cottages, at St. Joseph. He ac-
quired $250,000 worth of land and
buildings for $50,000 and has paid for
the property out ‘of the earnings. May
1 he took over the Four Flags Hotel,
at Niles, on a fifteen year lease. Unless
all signs fail, he will own this prop-
erty long before his lease expires.

Besides his three hotels in Michigan
and Indiana he owns a hotel in the
Black Forest, Germany.

Mr. Renner was married in 1905 to
Miss Fany Junghaans, of Baden,
Germany. They have had five chil-
dren, each one born in a different
state. Four children—two boys and
two girls—are still living. The oldest
boy, now 20 years of age, will work in
the kitchen of the Stevens Hotel, at
Chicago, during the summer vacation.
He has decided to espouse the -ccupa-
tion in which his father has achieved
so remarkable a success.

Mr. Renner is a devout member of
the Roman Catholic church. He is
also a member of the B. P.O. E. He
has no hobby to speak of except work,
with which he has never had a falling
out. He has one obsession, however
—his connection with the Rough
Riders of Theodore Roosevelt. He
was the first man to enlist in that or-
ganization at Albuquerque and was
the last man to lay down his sword
when the organization was disbanded.
He has many letters from Mr. Roose-
velt and other members of the Rough
Riders, which he treasures highly.

The secret of Mr. Renner’s success
is readily apparent to everyone who
It is his
He wins the
confidence and esteem of everyone who
comes in contact with him at any
angle. Men will go 100 miles out of
their way

watches him for ten minutes.
contagious personality.

 

 

May 16, 1928

 

“A MAN !IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -i- Sandwich Shop

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms ot 400 Baths

RATES
$2.50 and up per day.

 

 

 

 

Warm Friend Tavern
Holland, Mich.

140 comfortable and clean rooms.
Popular Dutch Grill with reasonable
prices. Always a room for the Com-
mercial traveler.

E. L. LELAND, Mer.

WESTERN HOTEL

BIG RAPIDS, MICH.
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well venti-
lated. A good place to stop. Amer-
ican plan. Rates reasonable.

WILL F. JENKINS, Manager

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.
uropean $1.50 and up per Day.

RESTAURANT AND GRILL—
cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates
Under the Direction of the
Continental-Leland Corp.

GrorGce L. CrocKEr,
Manager.

 

 

 

 

 

 

“We are always mindful of
our responsibility to the pub-

lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

 

 

FOR YOUR

“Dhe original patrol”

PROTECTION

SARLES

MERCHANTS’ POLICE

and
INSPECTION SERVICE
The Original Patrol in Uniform,
Under Police Supervision.
401 Michigan Trust Bldg.
PHONES—4-8528, if no response 8-6813

Associated With
UNITED DETECTIVE AGENCY

 

 

to become a guest of

SSeS

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD.
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

 

 

HOTEL FAIRBAIRN

Columbia at John R. Sts. Detroit
200 Rooms with Lavatory $1.50, $1.75, $2.00
100 Rooms with Lavatory and Toilet $2.25
100 Rooms with Private Bath $2.50, $3.00
Rates by the Week or Month

“A HOME AWAY FROM HOME”

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.

 

 

 

Muskegon ~t- Michigan
Columbia Hotel
KALAMAZOO

Good Place To Tie To

 

 

 

CODY HOTEL

GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

HOTEL GARY

GARY, IND. Holden operated
400 Rooms from $2. Everything
modern. One of the best hotels in
Indiana. Stop over night with us
- route to Chicago. You will like

 

 

 

 

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

 

 

 

rasnapromgernsacwyes

 

oe

 

 

oe

rasaapronegarn wy

eee untae aeerevenamesaa a saneeees 2a

penne ascaasnameas ecm pn neaee

 

May 16, 1928

MICHIGAN TRADESMAN

25

 

“Charley” Renner because of his com-
pelling personality and perennial good
nature.

The history of the hotel business in
the United States is marked by prob-
ably a greater number of moderate
financial successes than is that of any
other industry in this country. Of
course many great fortunes have been
made in other lines of business, but it
is the many fortunes of five or six
figures which have made this line of
activity particularly remarkable. Many
of these fortunes have been the inevit-
able result of a great increase in the
value of real estate owned by fortun-
ate holders, but in the majority of
cases the money has been made by
applying the ordinary business prin-
ciples and adhering to them strictly
and persistently until success has been
reached as a result of applied effort.

By this word “success” is not meant
merely the accumulation of a large
amount of money, but rather the
creation of an unimpeachable record
for honesty and integrity in business
to which the financial rating of the
concern is merely a desirable comple-
ment. It is a fact very gratifying to
the hotel profession generally that the
industry contains so many individual
firms and corporations which might
come under this
sibly the

classification. Pos-
nature of the business has
something to do with the character of
those who engage in it. Buying and
selling hotel service is cleaner work
than is buying and selling many other
things. The purchases and the sales
are large and the condition is reflected
in the broad-minded way in which
they are made.

As it is in building a house, so it is
in the erection of a commercial edifice
—if either is to endure it must have a
strong foundation, and in outlining a
business success it is only proper that
due attention should be given to the
sources from which it sprung and
which form the foundation—the corner
stones—upon which its record
built.

As an example of a success in the
highest of the word and one
which was brought about through the
application of the business attributes
already referred to, the history of hotel
keeping in America, will not furnish a
better exemplification than the subject
of this sketch.

—_>+.___
Gabby Gleanings From Grand Rapids.

Grand Rapids, May 15—H. S. Reyn,
manager of the Grand Ranids branch
of Richman, Phipps Co., received a
call this week from the State manager,
L. C. Kountze, of Detroit.

W. M. Ten Hopen states that he
and his wife will take one month’s
vacation in California, instead of six
months, as previously published.

“Pete” Flickema, who for years has
been clerk at the Hotel Occidental,
Muskegon, has been transplanted to
the Hotel Rowe, Grand Rapids, instead
of the Hotel Pantlind, as stated last
week.

The Sureset Jelly Powder Co. has
been dissolved and taken over by the
Sureset Dessert Co., Inc.
ee

L. P. Temple, dealer in general mer-
chandise .at Silverwood, renews _ his
subscription to the
writes: ‘We would
without our paper.”

was

sense

 

Tradesman and
not like to be

Items From the Cloverland of Michi-
gan.

Sault Ste. Marie, May 15—lIt is be-
ginning to look as if the winter is over
here. The pop corn man, J. H. Wager,
is back on the job, which means that
the season is on again. The trees are
beginning to bud and the boats are
passing through the locks in greater
numbers than they did last year. The
clean up committee appointed by the
Civic and Commercial Association are
at work and will keep at.it until the
city will be ready to show the tourists
that we are classed among the beauty
spots, as well as an ideal place to
spend any extra time they might have
to enjoy the things we have to offer.

John Hennessy, who has been in
charge of the Sheedy grocery since the
death of Mr. Sheedy, which occurred
about two years ago, ‘has moved to
Conrad, Montana, where he will en-

 

place a general overhauling. John has
decided to discontinue the grocery and
will cater to the meat consumers. The
location is one of the best in the city.
The busy season just starting and the
Eddy market going out of business
June 1 will make considerable more
business for Mr. Hotton, as it is in the
same neighborhood. We are pleased
to see Mr. Hotton continue here, as he
is the oldest meat merchant and one
of the early pioneers.

H. P. Hossac, the well-known mer-
chant prince of Cedarville and pro-
prietor of the Cedar Inn, one of the
best hotels on the Les Cheneaux
Islands, was a business caller last
week. He is looking for a banner
year, as many improvements and some
fine summer homes have recently been
built there, which will be occupied dur-
ing the summer, which will add much
to this beautiful summer resort.

Charles Renner.

gage in the lumber business. Mrs.
Sheedy will continue the business, with
the help af her daughter, until she is
able to sell the business. Mr. and Mrs.
Hennessy have made many warm
friends while in this city who wish
them every success in their new home.

A Scotchman called his knee phil-
anthropic because it was always giving
away.

Jas Biskus re-opened the Lincoln
cafe last week, after having been closed
since last fall. The place has been re-
decorated and some changes made and
now compares favorably with the best
in the city. This is a popular place
with the tourists and enjoys a good
patronage.

John Hotton, who closed his grocery
store and meat market a short time
ago to engage in business elsewhere,
has decided the Soo looks better to him
after looking elsewhere. He has re-
opened his market after giving the

The Cash store, at Moran, which
has been conducted by Matt Mallner,
is closed. Matt is missing. His
whereabouts have not as yet been
found. Numerous creditors, especially
some of the wholesale grocers, have
been hit for a few thousand dollars,
besides numerous smaller creditors.
Phil Luepnitz, a former partner, at-
tached the stock and fixtures. The
creditors have not as yet decided as to
what course to pursue, but will de-
cide soon, in case Mr. Mallner does
not show up.

Negotiations are now under way be-
tween H. P. Bourke, representing
Merrill, Lynch & Co., of New York,
and the Soo Hotel Co., owners of the
Winsor Hotel in the Canadian Soo, to
erect a new 100 room hotel costing
$500,000, within the near future. This
will give the Canadian Soo better ho-
tel accommodations to take care of the
increasing tourist business.

The freckle faced girl can surely
wear the new polka-dot motifs to ex-
cellent advantage.

William C. Tapert.
—_—__+-<.
Death of Mrs. M. J. Rogan.

A telegram from M. J. Rogan, the
veteran clothing salesman, announced
the death of his wife at the family
residence, Detroit, Sunday afternoon.

Mrs. Rogan was 71 years old, having
Northumberland, Eng-
land, in 1857. She came to this coun-
try with her 1878. The
young couple settled in Otsego, where
Mr. Rogan was engaged in the cloth-
ing business. They subsequently re-

where they

been born in

husband in

moved to Kalamazoo,
lived until they removed to Detroit,
nearly forty years ago. She was ac-
tive for many years in Visitation
church. Funeral services were held
from there. Surviving are her husband,
two daughters, Mrs. F. H. Wellington,
South Bend, Ind., and Margaret L.
Rogan, of Detroit, and four sons,
Henry F. Rogan, Thomas A., Joseph
A., and James J., all of Detroit. There
are also eighteen grandchildren living
in Detroit. She also has one sister,
Mrs. William Carey, and a_ brother,
Thomas A. McDermott, both of Lor-
aine, Ohio.

HOTELS

Four Flags Hotel, Niles, Michigan, in
the picturesque St. Joseph Valley.

Mishawaka Hotel, Mishawaka, Indiana

Edgewater Club Hotel, St. Joseph,
Michigan, open from May to October.
All of these hotels are maintained on
the high standard established by Mr.
Renner.

 

THE TOAST SUPREME

A milk and egg
toast that's pure
delight. At meals
and between times
youll enjoy every
morsel c- 7-0

DUTCH TEA RUSK CO.
Holland Michigan

 

aA II OEIC

 

 

MICHIGAN

 

TRADESMAN May 16, 1928

 

DRUGS

Michigan Board of Pharmacy.
President—J. C. Dykema, Grand Rapids.
Vice-Pres.—Alexander Reed, Detroit.
Director—H. H. Hoffman, Lansing.
Examination Session — Third
June at College of City of

Next
Tuesday in
Detroit. : :

Michigan State Pharmaceutical
Association.

Howard Hurd, Flint.

Ciechanvuwski,

President—J.
Vice-President—J. M.
Detroit.
Secretary—R.
Treasurer—L.  V.
Rapids.

A. Turrell, Croswell.
Middleton, Grand

Novel Fountain Features Which
Create Profits.

A town of medium size has many of
the characteristics of a large city. It
may also retain much of that friendly
spirit belonging to a place where peo-
ple know each other well. In a large
city a housewife living up-town may
not visit the retail shopping district
once a week. Some make their visits
more infrequent than that. The man
with an up-town business may not get
downtown once a month. He has in
his neighborhood restaurants, clothing
stores, churches, lodge-
rooms, markets, and moving picture
theaters. He may once in a long while
go downtown at night to see a road
show. But in a town of medium size
a large percentage of the population
gets “downtown” every day and again
every night. Also there is the social
side of life to be considered. All these
things, wisely handled will pay divi-

shoe shops,

dends.
Available floor space naturally cuts
With plenty of room we
can things. The
Luncheon Club is getting to be a popu-
lar institution.
We might have:
The Lawyer’s Club.
The Doctor’s Club.
3usiness Men’s Club.
And so on.
These various eating clubs are in-
Three or four congenial spiritg
may get together and start one. They
originate in many walks of life, among
women teachers, telephone girls, young
men clerks, high school girls, profes-
sional men, wherever a few people whc

a big figure.

accomplish many

The

formal.

like one another form the habit of
lunching together.
Well, what can the dispenser do

=

about it:

Encourage this tendency.

Let us say that the dispenser has
noticed four lawyers lunching together
frequently.

If he has plenty of room he can set
aside a table for them in a quiet cor-
ner.

He can drop around daily to see that
they are getting good service.

He may ask in a friendly manner:
“Well, how is the lawyers’ Club to-
day?’

That sort of thing has caused many
a little coterie to begin calling them-
selves a club.

I used to know a keen dispenser who
would assign four people a table large
enough for five. When they added a
fifth “regular” the table would be large
enough for six. In this way he ran
club up to
They came in every day at the
same hour, and always had the same
table.

one professional men’s

twelve.

In due time a dispenser gets to know

his informal clubs well. He learns
from the high spirits in evidence that
it is Bill’s birthday. So he passes the
cigars around at the conclusion of
luncheon that day.

Or he learns a day ahead that Bill is
going to celebrate his birthday. On
that day the table has a vase of flowers.

He misses Tom two or three days
and is told that Tom is ill. Immediate-
ly he telephones Tom’s home to ask if
there is service he can render.
When Tom gets better perhaps he
sends over a package of ice cream.

Mrs. Bill decides that she will bring
in four ladies to lunch with her. On
that day the table is decorated with
favors.

On St. Valentine’s Day every lady
customer gets a suitable favor. :

At Hallowe’en sweet cider and
pumpkin pie are on the menu. Every
customer gets a noise-maker.

If some customer has been elected
to office, his table gets special atten-
tion the first time he comes in.

If the gang wishes to give Jim a
surprise luncheon, the boss helps out
with the arrangements.

any

With this sort of thing going on, the
establishment speedily becomes a
pleasant place to visit. The boss is
taken into all kinds of secrets, and
helps out with many surprises.

It takes time, trouble, and a little
money—but what are we in business
for?

Returns are ample.

A great deal may be accomplished
by simply going around among friends
and strangers alike, and asking: “How
are things to-day? Are you getting
good service?”

Under such _ conditions
soon become friends.

strangers

The cosy atmosphere of the soda
booth is very helpful to club spirit.
Four or five business men can get to-
gether and talk with some privacy
Lawyers can transact a great deal of
business in this manner. Any man
who knows that he can find the mem-
bers of his clan at a certain place at a
certain hour must realize that he can
save himself many steps. It stands
to reason that he will begin to frequen"
that place. In this way a court house
pharmacy may easily become a club.
most of the lawyers in town trying tc
be there at the noon hour. |

The same applies to any section
where people in the same line of worl
are grouped, as for instance, the
diamond merchants, the cloak makers.
the real estate men, or the bankers, but
of course these groups are only ex-
tensive in large cities.

However, we find certain groups in
all towns.

Hot soda, supplemented by a food
feature, can be so handled as to make
the fountain the popular lunching place
in a town of medium size.

I would suggest:

Toasted sandwiches, by all means.

Chicken salad.

Potato salad.

Potato salad with hot frankfurter.

With a good line of custom:

Fruit salad in season.

Tomato and lettuce salad in season.

If hot dishes are desired:

Baked beans in individual pots.

 

 

$4,000,000
Public Utilities Consolidated Corporation

FIRST MORTGAGE TWENTY-YEAR 512%.
GOLD BONDS

Series of 1948

Approximately 67‘% of the gross revenue is derived from
electric properties, 14‘% from artificial gas properties, 12%
from water properties and 7‘% from telephone properties.

As recently appraised by independent engineers, the proper-
ties have a sound depreciated va!ue in excess of $7,100,000.

The average net earnings for the three year period, as shown
above, were equal to 2.13 times the annual interest require-
ment on these bonds and such earnings for the calendar year
1927 were equal to 2.31 times the annual interest charge

 

on these bonds.

Price 97 and accrued interest to yield about 5.75%

HOWE SNOW & CO.

Incorporated

GRAND RAPIDS

CHICAGO DETROIT

MINNEAPOLIS PHILADELPHIA
SYRACUSE

NEW YORK
SAN FRANCISCO

LOS ANGELES

 

 

 

 

 

 

 

 

 

 

1" spend a life time getting your

fortune together. Why not spend an
hour in setting up a control of it by
making a Will?

THE

MiIchIcAn TRUST

COMPANY

GRAND RAPIDS

 

 

 

 

 

 

 

.

 

 

 

 

 

 

 

4

fosesisitaan

esa

 

order a two-dollar dinner is apt to pick
out some hotel.

But in a town of
keen dispenser can
“the place.”

medium size, the
make his place
local
tourist and floating trade
The field is good.
William S. Adkins.
ee
Forest Lifts Tax Burden.
A community

He can round up the
with

business)
some
to help out.

forest which not only
pays all taxes but this year will pay
dividends as well is described by thd
United States Weather Bureau.
Since immemorial the Parish
Dalecarlia.

owned certain forests in common,

time
Of Orsa, in Sweden, hag
and
for many years the forests have yielded
sufficient revenue to
taxes unnecessary.

local
instead
of the
parish are to receive a dividend from
the community.

make all
This: year,
of paying taxes, the residents
At a town meeting
appropriate 90,000
c-owns for the purchase of new seed

it was decided to

 

AWNINGS

 

 

y ae
SS

TENTS

 

 

Camp Equipment
Boat Supplies

CHAS. A. COYE, INC.
GRAND RAPIDS, MICH.

 

 

 

 

 

 

 

 

BLUE. VITRIOL, FORMALDEHYDE, ETC.

WE CARRY STOCK OF ALL THE ABOVE
—PERHAPS THE LARGEST LINE IN THE
STATE. WRITE FOR PRICES.

MANISTEE

 

INSECTICIDES FOR 1928

 

Hazeltine & Perkins Drug Company

Michigan

 

 

PARIS GREEN
ARSENATE OF
LEAD
ARSENATE OF

 

 

CALCIUM
FUNGI BORDO
DRY LIME AND

SULPHUR

PESTROY TUBER
TONIC

GRAND RAPIDS

 

 

 

 

 

 

 

  

Cassia (Saigon)... 50@ 60
Sassafras (pw. 60c) @ 650
Soap Cut (powd.)

35c

a 20@ 30
Berrles
Gubeh 2 @1 00
Pick, 2 @ 26
FUMper 2 10@ 20
Prickly Ash @ 7
Extracts
Eiecorica, (22.0 60@ 65
Licorice, powd. -.. 60@ 70
eoeue
AEnieea, 22 75@1 85
Chamomile (Ged. ; @ 40
Chamomile Rom... @ 60
Gums
Acacia, Ist ______ 50@ 65
Acacia, 2nd _... 46 50
Acacia, Sorts _._ 20 25
Acacia, Powdered 35@ 40
Aloes (Barb Pow) 25@ 35
aloes (Cape Pow) 25@ 35
Aloes (Soc. Pow.) 75@ 80
Asafoetida ______ 0@ 60
POW 228 75@1 00
Camphor 5@ 90
Guaige 80
Guaiac, pow'd __ @ 90
Ming. 2 @1 25
Kino, powdered_-_ @1 20
WEY RRR @ 75

Myrrh, powdered @1 00

Opium, powd. 19 65@1y 9z
Opium, gran. 19 65@19 92
Shellae 8. 65@ 80
SHGiaG 75@ 90
Tragacanth, pow. @1 75
Tragzacanth __.. 2 “— 35
Turpentine ____.. 380

Insecticides

APSeMieG 8. 20
Blue Vitriol, bbl. @07%
Blue Vitriol, less 09@ 16
Bordea. Mix Dry 12@ 26
Hellebore, White
powdered -__-.- 18@ 30

Insect Powder 42%@ 50
Lead Arsenate Po. 13%@30
Lime and Sulphur
Dey 2 08@ 23
Paris Green _._.. 24@ 42
Leaves
Buen 20 @1 05
Buchu, powdered @1 10
Sage, Bulk __-.._ 36 30
Sage, % loose  . 40
Sage, powdered__ @ 3
Senna, Alex. _... 650@ 175

Senna, Tinn. pow. 30 85
Uva Ural ......-. 20 35

Olls
Almonds, Bitter,

true = o 7 60@7 15
abana Bitter,

artificial __.... 3 06@3 25
Almonds, Sweet,

true. 2... 1 60@1 80
Almonds, Sweet,

imitation -... 1 00@1 26

Amber, crude _. 1 25@1 60

Amber, rectified 1 50@1 75
Anise 220 oc 1 25@1 60
Bergamont ---. 9 00@9 25
Cate piit 2 00@2 25
Cacsig:. 3 00@3 25
Castor... 200 1 45@1 70
Cedar Leaf _... 32 00@3 25
Citronella. 22°. 75@1 00
Cloves .-...- 2 50@2 76
Cocoanut ..._-_ 27%@ 35
Cod Liver. 2... 2 00@2 45
Croton —.__..... 2 00@2 26

Sandelwood, E.
I.

ye 10 560@10 75
Sassafras, true 1 75@2 00
Sassafras, arti’ 75@1 00
Spearmint -...-- 8 00@8 25
Sperm ......... 1 60@1 75
Wany 2c 7 00@7 25
Ter USE ..._ 65@ 175
Turpentine, bbl. —_ @ a
Turpentine, less 64@ 77
Wintergreen,

leat oo 6 00@6 25
Wintergreen, sweet
bireh 2 3 00@3 25
Wintergreen, art 75@1 00
Worm Seed ____-_ 5 50@5 75
Wormwood -. 16 50@16 75
Potassium
Bicarbonate  ---- 35 40
Bichromate --_--- 15 2
Bromide .....___ 69@ 8a
Bromide —__..__- 54@ 71
Chlorate, gran'd 23@ 30
Chlorate, powd.
or Xtal ....-- 16@ 25
Cyanide ... 30@ Yu
Fodide 2. 4 36@4 55
Vermanganate __ 20@ 30
Prussiate, yellow 40@ 50
Prussiate, red — @ 70
Sulphate ._.____ 35@ 40
Roots
Alkanet 922 30@ 35
Blood, powdered aaa 4U
Calamus —...._._ 75
Elecampane, pwd. 380 30
Gentian, powd... 20@ 30
Ginger, African,
powdered ______ 30@ 35
Ginger, Jamaica. 60@ 65
Ginger, Jamaica,
powdered _._..- 45@ 60
Goldenseal, pow. 7 50@8 00
Ipecac, powd. -- g° 00
EAconice 2.0. 35 40
Licorice, powd... 20@ 30
Orris, powdered. 30@ 40
Poke, powdered. 35@ 40
Rhubarb, powd... @1 00

Rosinwood, powd. @ 40
Sarsaparilla, Hond.

ground
Sarsaparilla,
Squills
Squills, powdered
Tumeric, powd... 20@ 25
Valerian, powd... @1 60

Bird, 1s
Canary

Caraway,
Cardamon —_...... @3 00

 

Coriander pow. .30 25@ 30
BH 22 15@ 20
Kennel .. 35@ 50
Rige 20 7@ 16

Flax, ground _. © &
oe pwd.

O@MP ...----02-

Lobelia, powd. —-. @1 60
Mustard, yellow 17@ 25
Mustard, black.. iso 25
Pony... 30
Quince ...._..... aa t seo 60
Sabadilla ...._.. co 50
Sunflower ...... 11%@ 18
Worm, American 30@ S

Worm, Levant — 6 00@6 5

Tinctures
Aconite —...__. @1 80
Alege @1 56
Arnien: @1 50
Asafoetida -_...- @2 28

May 16, 1928 MICHIGAN TRADESMAN 27
Chowder, stews, hash. grain for Spring sowing for free pro WHOLESALE DRUG PRICE CURKEN i
Individual beef pies. rata distribution among the land-

Individual chicken pies. owners. Prices quoted are nominal, based on market the day of i:sue.

Hot roast beef. Community forests are growing in Acids Cotton Seed __.. 1 36@1 50 Belladonna _...__—« 1 44

Mashed potatoes with gravy. nunrber in the United States, says the  Bori nay Cubebs __-...... 6 50@6 75 Benzoin --.-...- @2 28
rae Ams ce a a } : a Me ' Boric (Xtal) 2 is °O is Bigcrgn 2 6 00@6 25 Benzoin Comp’d- @2 40

With hot dishes we assume the use bureau. Several town forests in New Carbolic (ne 4 Bneelyatus outa | — 60 Buchu — a os

ee iad ce Ba te Sot oe cL. ate hank . : Co eae aa emlock, pure. 2 00 25 Cantharadies -_- 5

of a steam table, and special dishes for england date back to Colonial days, Citric —_-—- ae ug * juuee Heel tees Gada @2 28

various days. Vegetables will have and within the last few years town Nitric ; 15 Juniper Wood ~ 1 50 2c Catechu _........ pi _
oe is ! : pee ee cn Seba. Be ae Lard, extra _... 1 55@1 65 Cinchona —__-_____ @2 16

their place. oo. and county forests have been estab Voce a eens rr) = lant No i. 1 eee Gk @1 80
The hot soda department will fur- lished in many parts of the country. ‘partaric ___.... 52 @ 60 tavenent “s- 6 oe = Cuneta a = :
: . - 2 . 2 vende ar nh. eta

nish us with a line of soups and we he betecinont 44 bids a Hie a Lemon Sl aaistan 4 ne 50 aoe ee @1 35

have, of course, a full line of pies and oe ee oe ees Ammonia Linseed, raw, bbl. @ 76 Gualac -_-------- @2 28

ping paper printed with announce- Water, 26 deg... 06 @ 16 Linseed, boiled, bbl. @ 79 Guaiac, Ammon.. @2 04

pastry. ee eae Ue i Water, 18 deg... 05%@ 13 Linseed, bld less 86@ 99 fodine --.-...--_ @1 2%

a es ee iments of articles carried, together with Water, 14 deg... “ito 11 Linseed, raw, less 83@ 96 Iodine, Colorless. @1 50

i : prices, was successful when tried by a Carbonate -..... 20 @ 26 Mustard, artifil.oz. @ 35 Iron, Clo. __------ @1 56

at from twenty-five to forty cents. In % Chloride (Gran. 09 @ 20 Neatsfoot ...... 1 25@1 35 Kino ___...______ @1 44

sothte extad we haseca edad deat (or Denver merchant, who found that the Olive, pure _... 400@6 00 Myrrh __-_-____- @2 52
alo Sale © < pum ef Ge oO F

d 2 cost was small and the novelty of the Balsame Olive, Malaga, ne Nux Vomica _.-. @1 80

the money, and this applies to toasted. i Hee yellow -.-.__-. 2 85@3 25 Opium .-..------- @5 40

: : idea brought sales. Copaiba ~....._ 1 00@1 26 Olive, Malaga, Opium, Camp. -.- @1 44

sandwiches, baked beans, chowder, in- » anata _- 2 75@3 00 green 2 85@3 25 Opium, Deodorz’d @5 40
ee co en eh e c oe er ir regon) -. 65@100 Orange, Sweet ~ 5 00@5 25 Rhubarb ________ @1 92

dividual meat pies, and mashed po Good advice from an enemy is bet- Peru _.----.--- 3 00@3 25 Origanum, pure. 3 50

tatoes, all popular sellers. These are oo : : Roly 22 2 00@2 25 Origanum, com’! 1 00@1 20
eee oe ee ter than flattery from a friend. Pennyroyal ___ 3 25@3 50

the dishes to feature. We can find ‘ Poppermint 5 50@5 70 Shiinte

i . Barks ae
thers. he cust or Ww rishes Rose, pure __ 13 50@14 00
others. The customer who wishes to Cassia (ordinary). 25@ 30 Hesuars Flows 1 2e@1 60 Lead, red dry 3% @13%

Lead, white dry 13; 144@13%
Lead, white oil__ 134%@13%

Ochre, yellow bbl. 2%
Ochre, yellow less 3@ 6
Red Venet’n Am. 34@ 7
Red omens n Eng. 4@ 8
oN 5@ 8
Whiting, BoE @ 4%
Whiting .......__ 54%@

L. H. P. Prep... 2 90@3 ¢-
Rogers Prep. _. 2 90@3 ¢

Miscellaneous

Acetanalid  __.._ 57@ 7s
Alem O8@ 12
Alum. powd. and
ground 09@ 15
Bismuth, Subni-
ae 3 15@3 40
Borax xtal or
_ powdered -.._ 64%@ 16
Cantharades, po, 1 60@2 00
Calomel _____... 2 72@2 8&3
Capsicum, pow'd 50w bu
Carmine ___..__. 7 00@7 50
Cassia Buds —.__ 380@ 35
Cloves 20 50 da

Chalk Prepared. 14 16

Chloroform  -... 53@ 60
Chloral Hydrate 1 20@1 50
Coeaing, 22.0 12 85@13 50
Cocoa Butter ____ 65@ .90
Corks, list, less 40%-50%
Copperas ___-.- 10
Copperas, Powd. 4 10

Corrosive Sublm 2 25@2 30
Cream Tartar -. 35@ 45
Cuttle bone ...._ “ 50
Dextrine .. 15
Dover’s Powder 4 ooo 50
Emery, All Nos. 10 15
Emery, Powdered 16
Kipsom Salts, bbls. @ 03
Epsom Salts, less 3%@_ 10

Ergot, powdered __ @4 00
Flake, White .. 15@ 20
Formaldehyde, Ib. 114%4@30
Gelatine __....._ 80@ 90

Glassware, less 55%.
Glassware, full case 60%.
Glauber Salts, bbl. goss
Glauber Salts less 04@
Glue, Brown .... 20@ 5
Blue. Brown Grd 16@ 22
Glue, Whte -.-. "aS 35
a

Glue, white grd. 35
Glycerine 20@ 45

Onn 2 15 95
loding: 2 6 45@7 00
lodoform ....... 8 00@8 30
Lead Acetate __ 20 30
Mace 2... 1 50
Mace, powdered. @1 60
Menthol -..... -- 7 60@8 00
Morphine  -... 12 83@13 98
Nux Vomica ...- 80

Nux Vomica, pow. 15@ 25
Pepper, black, pow 50@ _ 60
Pepper, White, pw. 65@ 75
Pitch, Burgudry 20@ 25
Quassia -........ 12@ 15
Quinine, 6 oz. cans @ 69

Rochelle Salts .. 31@ 40
Sacharine ...... 2 60@2 75
Salt Peter ...... 11@ 22
Seidlitz Mixture. 30@ 40

Soap, green _... 15@ 30
Soap mott cast... @ 25
Soap, white castile
CSN@
Soap, white castile
less, per bar .. @1 60
Soda Ash __...._ -< 10
Soda Bicarbonate an 10
Sada, Sal ._..... %@ 08
Spirits aoa @1 20
Sulphur, roll -... 34@
Sulphur, Subl. _. 4%@ 10
Tamarinds 20@ 25
Tartar Emetic _. 70@
Turpentine, Ven. 60@ 75
Vanilla Ex. pure 1 50@2 00
Vanilla Ex. pure 2 25@32 60
Zinc Sulphate _. 06@ 11

 

 

 

 

MICHIGAN TRADESMAN

May 16, 19°3

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mail-
ing and are intended to be correct at time of going to press. Prices, however,
are liable to change at any time, and country mercharts will have their orders
filled at market prices at date of purchase.

 

|

 

 

ADVANCED DECLINED
Veal Pork
= = == = ===
AMMONIA : Stove Baked Beans
Quaker, 24, 12 oz. case 2 50 Shaker _ =. Leo. Campbells 22. 1 36
Re ere ese 2 00 euaker: 18:92) 28 1 05
Vectiess 2 260 Fremont, No. 2... 125
suger: NO. 4 95
Shoe Snider, No. 2 | gt os
NO: OO ee 225 Van Camp, small 90
te ee es BOO: Van Camp, med... 445

 

10 Ib. pails, per doz. 8 50
15 lb. pails, per doz. 11 95
25 Ib. pails, per doz. 19.15

BAKING POWDERS
Arctic, 7 oz. tumbler 1 35
Queen Flake, 16 oz., dz 2 25
Royal, 10c, doz. ---- 95

Royal, 6 oz., do. ---- 2 70
Royal, 12 oz., doz. -- 5 20
Royal, 5 Ib. ----—--- 31 20
Rocket, 16 oz., doz._. 1 25
K. C. Brand

Per case
10e size, 4 doz. ------ 3 70
15e size, 4 doz. ------ 5 50
20c size, 4 doz. ------ 7 20
25c size, 4 doz. __---- 9 20
50c size, 2 doz. _----- 8 80
80c size, 1 — pgs 6 85
10 Ib. size, % doz. ---- 6 75

Freight prepaid to jobbing
point on case goods.
Terms: 39 days net or 2%
cash discount if remittance
reaches us within 10 days
from date of invoice. Drop
shipments from factory.

BLUING

JENNINGS
The Original
Condensed

2 o2., 4 dz. cs. 3 00
3 oz., 3 dz. cs. 3 75

 

BREAKFAST FOODS
Keliogg’s Brands.
Corn Flakes, No. 136 2 85
Corn Flakes, No. 124 2 85
Corn Flakes, No. 102 _.
No. 224
Pe No. 202
Krumbles, No. 424 --- 3 70
Bran Flakes, No. 624 2 25
Bran Flakes. No. 602 1 50

Post’s Brands.

Grape-Nuts, 24s -.-.. 3 80
Grape-Nuts, 100s ---. 2 75
Instant Postum, No. 8 5 40
Instant Postum, No. 9 6 00
Instant Postum, _ 10 4 60
Postum Cereal, No. 0 2 25
Postum Cereal, No. 1 2 70
Post Toasties, .

Post Toasties, 24s -_ 2 60
Post's Bran, 24s ---- 2

BROOMS

Jewell, doz. 5

Standard Parlor, 23 lb. 8 25
Fancy Parlor, 23 Ib._- 9 25
Ex. Fancy Parlor 25 Ib. 9 75
— Fey. Parlor 26 Ib. . 00

ince 75
Wieiels, Mes 2 2 75
BRUSHES
Scrub
Solid Back, 8 in. _--. ) 50
Solid Back, 1 in. -.-. 1 75
Pointed Ends -.---.- a

BUTTER COLOR

Dandeilcoa _........- wus: R-BS
CANDLES
Klectric Light, 40 Ibs. 12.1
lumber, 40 lbs. _.— 12.
Pararine, Ss .... 14%
Parafine, 2s _......... 14%
Wickiee oo 46

Tudor, 6s, per box _. 30

CANNED FRUIT

Apples, No. 10 _. 5 15@5 75
Apple Sauce, No. 10 8 00
Apricots, No. 2% 3 40@3 80
Apricots, No. 10 8 50@11 60
Biackberries, No. 10 7 50
Blueberries, No. 10 __ 12 50

 
 

Cherries, No. 2 _.... 3 25
‘ therrien No. 2% _.._. 4 90
Cherries, No. 10 _.. 15 00
10 8 50

2

Loganberries, No.
Peaches, No. 2

Peaches, No. 2% Mich 3 20
Peaches, 2% Cal. 2 25@2 £0
Peaphier, 16.2 o oe 3 59
Pineapple, i si. : 35
Pincanplc, 7 si: 2 45
Papsic, 2 br. si: 2 2b
P’apple, 2 br. sl. -... 2 40
P’apple, 2%, sli. ----- 3 00
P’appie, 2, cru. ___.. 3 60
Pineapple, 10 cru. -. 8 50
Pears No. 2 2. 3 00
Pears, No. 2% ~.---- 3 50

Raspberries, No. 2 bik 3 25

Raspb’s. Red, No. 10 11 50
Raspb’s Black,

Nib 40 15 00
thubarb, Wo. 16 —. 6 00
Strawb’s, No. 2 3 25@4 75

CANNED FISH

Clam Ch’der, 10% oz. 1
Clam Ch. Ne. ¢:_... 3
Clams, Steamed, No. 1 2
Clams, Minced, No. % 2
Finnan Haddie, 10 oz. 3 30
Clam Bouillon, 7 oz._ 2
Chicken Haddie, No. 1 2
Fish Flakes, small .. 1
Cod Fish Cake, 10 oz. 1
Cove Oysters, 5 oz. ~ 175
Lobster, No. %, Star
Shrimp, 1, wet ——....

2

2
Sard’s, % Oil, Key -. 6 10
Sardines, % Oil, k’less 5 50
Sardines, % Smoked 6 75
Salmon, Warrens, %s 3 10
Salmon, Red Alaska 3 76
Salmon, Med. Alaska 2 85
Salmon, Pink, Alaska 2 25

Sardines, Im. \%, ea. 10@28
Sardines, Im., %, ea. 25
Sardines, Cal. -. 2 35@2
Tuna, % Blue Fin -- 2
Tuna, %s, Curtis, doz. 2 20
Tuna, %, Curtis , doz. 4
Tuna, 1s, Curtis, doz. 7

CANNED MEAT

Bacon, Med. Beechnut
Bacon, Lge. Beechnut
Beef, No. 1, Corned __
Beef, No. 1, Roast --.
Beef, No. 2%, Qua. sli.
Beef, 3% oz. "Qua. sli.
Beef, No. 1, B’nut, sli.
Beefsteak & Onions, s
Chill on Ca; is
Deviled Ham, %s —_-
Deviled Ham, %s ---
Hamburg Steak &
Onions, No. i _...__ 3 15
Potted Beef, 4 oz. ___ 1 10
Potted Meat, % Libby 52%
Potted Meat, % Libby 92%
Potted Meat, % Qua. 980
Potted Ham, Gen. % 1 86
Vienna Saus., No. % 1 45
Vienna Sausage, Qua. 95
Veal Loaf, Medium __ 2 25

$2 DO 4 CO mm DO 68 68 OOo
sak OS
o

CANNED VEGETABLES.

Asparagus.
No. 1, Green tips _. 3 76
No. 2%, Large Green 4 60

W. Beans, cut 2 1 eet 75
W. Beans, 10 2 7 60
Green Beans, 2s 1 65@2 -
Green Beans, 10s _. @7 60

L. Beans, 2 gr. 1 35@2 66
Lima Beans, 2s,Soaked 1 =
Hed Kid: No. 2
Beets, No. 2, ae 1 75@2 40
Beets, No. 2, cut 1 10@1 36
Beets, No. 3, cut __.. 1 60
Corn, No. 2, = = 3
Corn, Ex. stan. No. 3 1 86
Corn, No, 2, Fan. 1 80@2 36
Corn, No. 10 __ 8 00@10 75
Hominy, No .3 1 00@1 15
Okra, No. 2, whole .. 2 15
Okra, No. 2 cul... 1 7
Dehydrated "Veg. Soup 90
Dehydrated Potatoes, lb. 46
Mushrooms, Hotels __ 33
Mushrooms, Choice, 8 os. 40
Mushrooms, Sur Extra 60

Peas, No. 2, E. J. _... 1 65
Peas, Peas: 2, Sift,
UNE oe
Peas, ee 2, Ex. Sift.
MoD. os 2

Peas, Ex. Fine, french =
Pumpkin, No. 1 36@1 6@
Pumpkin, No. 1" 4 0U@4 75
Pimentos, %, each 12@14
Pimentoes, %, each _. 27
Sw’t Potatoes, No. 2% 2 25
Sauerkraut, No.3 1 35@1 66
Succotash, No. 2 1 65@2 60
Succotash, No. 2, glass 2 ’
Spinach, No. ee
Spnach, No. 2.. 1 60@1 oo
Spinach, No. 3.. 2 35@2
Splie.ch, No. 10. 6 66@7
Tomatoes, No. 2 1 20@1
Tomatoes, No. 3, 1 99@3
Tomatoes, No. 10 6 00@7

ceo
SRsss

CATSUP,

B-nut, small -..--... 1 90
Lily of Valley, 14 oz.__
Lily of Valley, % pint 1 65
Paramount, 24, 8s ..... 1 25
Paramount, 24,
Sniders,
Sniders, 16 oz. ..---... 2 55
Quaker, 8 oz.
Quaker, 10 oz.
Quaker, ; con . oe
Quaker, Gallon Glass 12 00
Quaker, Gallon Tin .. 8 00

CHILI SAUCE

Snider, 16 oz.
Snider, 8 oz. ~.......
Lilly Valley, 8 oz. .. 3 26
Lilly Valley. 14 oz. .. 8 26

 

OYSTER COCKTAIL.

Sniders, 16 og. _....... 8 30
Sniders, 8 oz. __..... 3 9®

CHEESE.

Rogueftort 2) 3352 os 45
Kraft, items 1 65
Kraft, American  .. 1 66
Chili, small tins  .. 1 66
Pimento, small tins 1 65
Roquefort, sm. tins 2 26
Camembert, sm. tins 2 26

Fomenorn 20 26
Wisconsin Daisy Soe
Sap BALO oo 40
Bren: oo LL

CHEWING GUM.

Adams Black Jack ___. 65
Adams Bloodberry —__. 66
Adams Dentyne ________ 65

Adams Calif. Fruit __.. 65
Adams Sen Sen -....... 65

Beeman’s Pepsin --..-.. 65
Beechnut Wintergreen_

Beechnut Peppermint

Beechnut Spearmint ---

Doublemint
Peppermint, Wrigleys __ 65
Spearmint, Wrgileys __ 65
Juicy Fruit _._...___._- 65
Wrigley’s P-K
Zeno

  

TOAUOETY:
CLEANER
Holland Cleaner
Mfd. by Dutch Boy Co.
30 in cane Us J oe
COCOA.

Droste’s Dutch, 1 Ib._- 8 50
Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, % Ib. 2 35
Droste’s Dutch, 5 Ib. 60
Chocolate Apples ---- 4 50
Pastelles, No. 1 ---—12 60
Pastelles, % Ib. ------ 6 60
Pains De Cafe -_-_--- 3 60
Droste’s Bars, 1 doz. 2 00
Delft Pastelles ------ 2 15
1 Ib. = Tin Bon
Mone oo 1, 00
7 oz. "ene Tin Bon
Wome 00
13 oz, Creme De Cara-
a0 2 13 20
12 oz. Rosaces ------ 10 80
% Ib. Rosaces _----- 7 80
% Ib. Pastelles ------ 3 40
Langues De Chats -. 4 80
CHOCOLATE.
Baker, Caracas, %s8 ---- 37
Baker, Caracas, 4s -.-- 35
COCOANUT
Dunham's
15 Ib. case, %s and Ks 48
15 Ib. case, %8 -------- 47
15 Ib. case, %s -------- 46

CLOTHES LINE.

Hemp, 50 ft. _.__ 2 00@2 25
a Cotton, ‘

. 50@4 00
Braided, ak 2 25
Sash Cord _--. 3 50@4 00

 

HUME GROCER CO.

ROASTERS

 

COFFEE ROASTED
1 Ib. Package

MeirOns 2 35
Saperty 25
uneer: oo 41
NeGrOWw 2 a
oe House ------

Bene. 36
Reval Cup 40

McLaughlin’s Kept-Fresh

 

Coffee Extracts
M. Y., per 100 __---_ 12
Frank’s 50 oe -. 4 26
Hummel’s 50 Ib.

CONDENSED MILK

Leader, 4 doz. -..... q .
Eagle, 4 doz. __.....___ 9 0

MILK COMPOUND
Hebe, Tali, 4 doz. _. 4 56
Hebe, Baby, 8 do. -. 4 40
Carolene, Tall, 4 doz.3 80
Carolene, Baby --_-.--- 3 50

EVAPORATED MILK

Quaker, Tall, 4 doz. __
Quaker, Baby, 8 doz.
Quaker, Gallon, % doz.
Carnation, Tall, 4 doz.
Carnation, Baby, 8 dz.
Oatman’s Dundee, Tall
Oatman’s D’dee, Baby

fivery Day, Tall ____ 5 00
Every Day, Baby —___ 90
Ot Tee 80

Pet, Baby, 8 oz.
Borten’s Tall _....,.
Borden’s Baby —-_____
Van Camp. Tall ______
Van Camp, Baby __-.

ee Be Re ee de OT pe ee oe ee
~
o

~
a
Qo

CIGARS
G. J. Johnson's Brand
_ _ Johnson “e.

Se 5 00
oak Grocer Co, Brands
BIPeGaIe: 2 oe 35 00
Havana Sweets __-. 35 00

Hemeter Champion -- 37 50

In Betweens, 5 for 25 2 50
Canadian Club 5 00
Little Tom -_.------- 3 50
Tom Moore Monarch 75 00
Tom Moore Panetris 65 00
T. Moore Longfellow 95 00
Webster Cadillac _._. 75 00
Webster Knickbocker 95 00

Webster Belmont... 110 00
Webster St. Reges 125 00
Bering Apollos -... 95 00

Bering Palmitas -. 116 00
Bering Diplomatica 115 00
Bering Delioses __-. 120 00
Bering Favorita ..-_ 135 00

Bering Albas ...--- 150 00
CONFECTIONERY

Stick Candy Pails

Standard 22.0.2... 16

Pure Sugar Sticks 600s 4 00

Big Stick, 20 lb. case 18
Mixed Candy
Kindergarten ---------- 17
eager oo 14
1 Oo ae
French Creams -------- 16
Paris Creams ---...- ae
Grecers: 22. ie Oe

Fancy Chocolates

5 lb. Boxes
Bittersweets, Ass’ted 1 75
Choe Marshmallow Dp 1 70
Milk Chocolate A A 1 80
Nibble Sticks -_..---- 1 85
No. 12, Choc., Light — 1 65
Chocolate Nut Rolls . 1 85
Magnolia Choc -...--. 1 26

Gum Drops Pails
Amine 16
Champion Gums --.-- 418
Challenge Gums --..-... 14
Waverite 222 a AD
Superior, Boxes __..---- 23

Lozenges Pails
A. A. Pep. Lozenges 16

A. A, Pink Lozenges 16
A. A. Choc. Lozenges 16
Motto Hearts -_------ 19
Malted Milk Lozenges 21

Hard Goods Pails

a Drops  -_------. 18
F, Horehound dps. —. is

aati Squares -.---...
Peanut Squares -.-....-
Horehound Tablets __-- a
Cough Drops Bxs
Putnam's —.... 1 36
Smith Bros. —...._._. 1 60

Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart.
4 oz. pkg., 48s, case 3 40

Specialities

Walnut Fudge ----_-. 23
Pineapple Fudge ----... 22
Italian Bon Bons -.... 17
Banquet Cream Mints. 27
Silver King; M.Mallows 1 25

Bar Goods

Mich. Sugar Ca., 24, 5¢ 75
Pal O Mine, 24, Be -... 76
Malty Milkies, 24, 5c —_ 76

Lemon Rolls 2.2... __- 15
Tru Gov, 24, 50 222 75
NWo-Nut, 24. Se o.03 15

COUPON BOOKS
50 Economic grade 8 60
100 Economic grade 4 60
500 Economic grade 30 00
1000 Economic grade 37 60
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6: . poxee ooo cod

DRIED FRUITS

Apples

N Y. Fey., 50 Ib. box 15%
N. Y. Fey., 14 oz. pkg. 16

Apricots
Evaporated, Choice ____ 22
Evaporated. Fancy ____ 28
Evaporated, Slabs _____ 17

Citron

10 Ib. box -.......-.... 40

Currants
Packages, 14 oz. ---.-- 19
Greek, Bulk, Ib ~----- 19

Dates
Dromedary, 36s -... 6 76
Peaches
Eivap. Choice ....-.-.. 16
Isvap. Ex. Fancy, P.P. 18
Peel

Lemon, American -... 30
Urange, American _... 30

Raisins
Seeded, bulk ~--------. 9
Thompson’s s‘dles blk 8%
Thompson's seedless,
15 oz.
Seeded, 15 oz.

California Prunes

60@70, 25 lb. boxes_._.@08%
50@60, 25 lb. boxes__.@09

40@50, 25 lb. boxes-.@10
30@40, 25 lb. boxes..@l0%
20@30, 25 lb. boxes-.@16

FARINACEOUS GOODS

Beans
Med. Hand Picked __. 11
OAL Pamag: 25 11
Brown, Swedish ~_-.__ 09%
Red Kidney —-~_------ 11
Farina
24 packages _.--..-. 2 60
Bulk, per 100 lbs. -.-. 06%
Hominy
Pearl, 100 lb. sacks ~ 3 60
Macaroni

Mueller’s Brands
9 oz. package, per dos. 1 30
9 oz. package, per case 2 60

Bulk Goods

Bihow, 20 1b, 2... 07%
Egg Noodle, 10 lbs. -. 14

Pear! Barley

Chester 4 50

2000) 7 Ov

Bariey: Grits. 5 On
Peas

Scotch: ibe 23 a. S6%

Split, lb. yellow -..-.. 68

Split green  -.....-... 08
Sage

Fast india: .... lo

Taploca

Pearl, 100 Ib. sacks _. 09
Minute, 8 oz., 3 doz. 4 05
Dromedary Instant _. 3 60

FLAVORING EXTRACTS
55 Years Standard Quality.
JENNINGS
PURE
FLAVORING
EXTRACT

Vanilla and
Lemon

Same Price
% oz. 1 25
1% oz. 1 80
2% oz.
oh oz.

 

2% Ounce
Taper Bottle

Jiffy Puneh
3 doz. Carton _.....__ 3 35
Assorted flavors.

FLOUR

Vv. C. Milling Co. Brands
Lily White - 9 90
Harvest Queen ______ 9 80
Yes Ma'am G

S08) on cao S68

FRUIT CANS
F. O. B. Grand Rapids

Half pint -_......... 7 60
One pint 22. FT
One quart ............ 9 16
Half gallon __._ 13 15

ideal Glass Top.

Hall pint. 9 00
One: pint 2 9 30
One quart 11 15

Half gallon  _.__._ ~~---15 40

pm

me ila ilaiaaan

 

 

 

 

en a ene

 

   
   

   

 

2 ~
« ik
: >
J
. a
i
me ty
” i
.
4 Ne
« .
,
s i
* e s
‘ .
< *
a
L
ye" t %,
'
;
~
t
*
4 a
_.
i *
:

  

 

May 16, 1928

MICHIGAN TRADESMAN

 

GELATINE

 

1 doz. case __

26 o2z., 6 50
3% oz., 4 doz. case__ 3 20
Jell-O, 3 doz. _.._.___ 2 85
Minute, 3 doz. ________ 4 06
Plymouth, White ____ 1 55
Quaker, 3 doz. ______ 2 55

JELLY AND PRESERVES

Pure, 30 Ib. pails ___.3 30
Imitation, 30 Ib. pails 1 75

Pure, 6 oz., Asst., doz. 95
Buckeye, 18 0z., doz. 2 00
JELLY GLASSES
8 oz., per doz. ____.___ 35

OLEOMARGARINE

Van Westenbrugge Brands
Carioad Distributor

 

Nucoa, t 1h
Nucoa, 2 and 5 Ib.

20%

Wilson & Co.’s Brands

Oleo

Certified 220
NUD
Special Roll ..._._____

MATCHES

Swan, 144 2
Diamond, 144 box ___
Searchlight, 144 box__
Ohio Red Label, 144 bx
Ohio Blue Tip, 144 box
Dhio Blue Tip, 720-1c
Blue Seal, 144 _______
Reliable, 144 __._______
federal, 144

Safety Matches
Quaker, 5 gro. case__

MOLASSES

Molasses in Cans

Dove, 36, 2 lb. Wh. L.
Dove, 24, 2% lb Wh. L.
Dove, 36, 2 lb. Black
Dove, 24, 2% lb. Black
Dove, 6 10 lb. Blue L.
Paimetto, 24, 2% Ib.

NUTS—Whole

Almonds, Tarragona__
Brazil, New
Nancy Mixed 22).
Filberts, Sicily
Peanuts, Vir.
Peanuts, Jumbo, std.
Pecans, 3 star -_....
Pecans, Jumbo --___..
Pecans, Mammoth  -.
Walnuts. California __

Roasted

Salted Peanuts
Bancy,: Now. ft iso

Shelled

Almonds
Peanuts, Spanish,
126 ib. bags -....

Filberts
Pecans Salted ------_.
Walnuts

MINCE MEAT

None Such, 4 doz.
Quaker, 3 doz. case --.
Libby, Kegs, wet, Ib.

OLIVES
Plain,
Plain,
Plain,

doz.
doz.
doz.
doz.
doz.
Pla.

5 oz. Jar,
10 oz. Jar,
26 og. Jar,
Pint Jars, Plain,
Quart Jars, Plain,
1 Gal. Glass Jugs,
5 Gal. Kegs, each

81% oz. Jar, Stuff.,
6 oz. Jar, Stuffed, doz.
9% oz. Jar, Stuff., doz.
1 Gal. Jugs, Stuff., qa.

doz.

ieee

24
18
19

Oli Ol em OL OT
~
or

Om
o
o

4 50

60
20
30

45
76

2 40

PARIS GREEN Pork
ee ei bight hoes 2. Tae
as Medium hogs Cece ee 10%
Heavy hogs ..._ ay
Bom, wed oo
IES 30
Shoulders ooo be
Speareriue . 2. 3 15
Neck bones 2... 07
Trimmings Cl as
PROVISIONS
Barreled Pork
Clear Back _. 25 00@28 00

 

Bel Car-Mo Brand
24 1 Ib, ‘Ting ou

8 oz., 2 do. in case_-
15 Ib. pelle oo
a0 1D: DAMS

PETROLEUM PRODUCTS.

From Tank Wagon.
Red Crown Gasoline _. 11
Red Crown Ethyl —_. ._ 14
Solite Gasoline -.-_____ 14

In Iron Barrels

Perfection Kerosine _. 13.6
Gas Machine Gasoline 37.1
Vv. M. & P. Naphtha 19.6

ISO-VIS MOTOR OILS
In Iron Barrels

FAGRG 20 M71
Mediniy 220 WT 1
Heavy 6 77.1
By Heavy: W771
olarine
iron Barrels
eileat 2 65.1
Medium oe 65.1
Beavy 20 66.1
Special heavy -.-..... 65.1
xtra heavy .......... 65.1
Polarine “EF 65.1
Transmission Ofl -... 65.1

Finol, 4 oz. cans, doz. 1 50

Finol, 8 oz. cans, doz. 2 25
Parowax, 100 Ib.  __.. 9.3
Parowax. 40, 1 Ib. __ 9.5
Parowax, 20, 1 Ib. .. 9.7

a ried

ioe
ic

D
Q
Gi
Ne

ere cael
Cae ms

 

cans 2.75
cans 4.65

Semdac,
Semdac,

12 pt.
12 at.

PICKLES

Medium Sour
5 gallon, 400 count -_ 4 75

Sweet Small

16 Gallon, 3300 ~-... 28 76
B Galion, 750 —.-._.._ 9 00

Dill Pickles

Gal. 40 to Tin, doz. _. 9 00
PIPES

Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS
Battle Axe, per doz. ; 15
Bicyele 6 4 75

POTASH

Babbitt’s, 2 doz. 2 75

FRESH MEATS

Beef

Top Steers & Heif. -_ 22
Good St’rs & H’f. 154%4@19
Med. Steers & Heif. 18

Com. Steers & Heif. 15@16
Veal
Poe Ce 21
Good 2 ao
Medium 0 ES
Lamb
Spring Lambo. 3
Good ee oo ae
Medi ... 30
POOF eile eee 21
Mutton
GOoGg 18
Mean 22.0 16
Poor SHEET STL ITT TL TT 13

Short Cut Clear26 00@2
Dry Salt Meats

9 00

DS Bellies __ 18-20@18-19
Lard
Pure in tierces 13%
60 lb. tubs -_._-advance %
50 Ib. tubs ___-advance %
20 Ib. pails _._--advance %
10 lb. pails _...advance %
5 Ib. pails .._-advance 1
3 lb. pails _...advance 1
Compound tierces ____ 13
Compound, tubs _.__- 13%
Sausages

Boloena - 2 14
PAVOe a "
Nrankfort 990
Pork: oo iv@a
WOSr ooo
Tongue, Jellied -_.--- rH
ieadcheese _-. 16

Smoked Meats
Hams, Cer.

14-16 Ib. @23

Hams, Cert., Skinned
76-18 (bo @ze
Ham, dried beef
Knnenies @40
California Hams -. @17%
Picnic Boiled
Piatoe) 20 @22
Boiled Hams ~__--_- @35
Minced Hams —___ @20
Bacon 4/6 Cert. __ 24 @32

Beef
Boneless, rump 28 00@3

0 00

Rump, new _. 29 00@32 00
Liver
Beef 2 20
Cale 2 pe 65
Peek 8
RICE
Fancy Blue Rose ___. 05%
Raney Head 2 07
ROLLED OATS
Silver Flake, 12 New
Process: 220 2 25
Quaker, 18 Regular .. 1 80
Quaker, 12s Family -. 2 70
Mothers, 12s, M’num 3 25
Nedrow, 12s, China  -. 3 25
Sacks, 90 Ib. Jute _. 4 80
RUSKS
Duteh Tea Rusk Co.
Brand.
36 rolls, per case ___. 4 25
18 rolls, per case __.. 2 2b
18 cartons, per case__ 2 25
36 cartons, per case__ 4 50
SALERATUS
Arm and Hammer —__ 3 75
SAL SODA
Granulated, bbls. -._. 1 80
Granulated, 60 Ibs. cs. 1 60
Granulated, 36 2% Ib.
packages 200 2 40
COD FISH
WilddIes 2 16%
Tablets, % Ib. Pure <a 19%
G06
Wood boxes, Pure _. iy
Whole Cod (00.
HERRING
Holland Herring
Mixed, Keys ..- 00
Mixed, half bbls. __ 9 00
Mixed, bbls. 2... 6 00
Milkers, Kegs ~_---_ 110
Milkers, half bbls. __ 10 00
Milkers, bbls. _...__ 18 00
K K K K, Norway  -. % 60
S 1D. Pate ooo 1 40
Cut Euneh o2.0 1 65
Boned, 10 Ib. hoses __ 16
Lake Herring
% bbl., 100 Ibs. -.-.__ 50
Mackerel
Tubs, 100 Ib. fncy fat 24 60
Fubs, 60: count 2 8 00

Pails. 10 Ib. Fancy fat 1 75

White Fish
Med. Fancy,

100 Ib. 13 00

SHOE BLACKENING

2 in 1, Paste, doz. __
E. Z. Combination, dz.
Dri-Foot, doz.
Bixbys, Doz.

Shinola, doz. _....

STOVE POLISH
Blackne, per doz. ____
Rlack Silk Liauid, dz.
Black Silk Paste, doz.
Enameline Paste, doz.
Enameline Liquid, dz.
E. Z. Liquid, per doz.

1 35
1 35

Rising Sun, per doz.
654 Stove Enamel, dz.
Vulcanol, No. 5, doz.
Vulcanol, No. 10, doz.
Stovoil, per doz. ____
SALT
Colonial, 24, 2 Ib. ____
Colonial, 36-1% —_--_
Colonial, Iodized, 24-2
Med. No. 1 Bbie. ...
Med. No. 1, 100 lb. bk.

Farmer Spec., 70 Ib.
Packers Meat, 50 Ib.
Crushed Rock for ice

cream, 100 lb., each
Butter Salt, 280 Ib. bbl.
Block, 50 Ib
Baker Salt, 280 Ib. bbl.
24, 10 Ib., per bale -.-.
35, 4 lb., per bale -_..
50, 3 lb., per bale _.._
28 lb. bags, Table —.
Old te aaa Smoked,

6-10 lb.

Per case, 24, 2 Ibs.
Five case lots
Iodized, 24, 2 Ibs.

BORAX

 

 

ho poe

Nene > &

Twenty Mule Team

24, 1 Ib. packages -. 3
48, 10 oz. packages __ 4
96. % Ib. packages __ 4
SOAP
Am. Family, 100 box 6
Crystal White, 100 __ 3
Export, 100 box ______ 4
Big Jack, 60s __--.... 4
Fels Naptha, 100 box 5
Flake White, 10 box 3
Grdma White Na. 10s 3
Swift Classic, 100 box 4
Wool, 100 pox ._____ 6
Jap Rose, 100 box __-. 7
Wairy, 100 box —____. 4
Palm Olive, 144 box ll
Lava, 100 bho _......_ 4

Octagon, 120 —__...._.
Pummo, 100 box
Sweetheart, 100 box
Grandpa Tar, 50 sm.
Grandpa Tar, 50 lige.
Quaker Hardwater
Cocoa, 72s, box __-.
Fairbank Tar, 100 bx
Trilby Soap, 100, 10c

5
4

=o

2
3

2
4
it

Williams Barber Bar, 9s

Williams Mug, per doz.

CLEANSERS

ay ee
—— =

ees

  
 

ch

repo

reyy

      
 

os 2 ag

Radium, per doz. ...- } 5 80 cen cases, $4.80 ror case

 

WASHING POWDERS
Bon Ami Pd, 3 dz. bx 3 75
Bon Ami Cake, 3 dz. 3 25
Bro 2. 85
Climaline, 4 doz. ___. 4 20
Grandma, 100, 5e — 3 65
Grandma, 24 Large 3 65
Gold Dust, 100e . 4
Gold Dust, 12 Large 3 20
Golden Hod, 24 __.___ 4 25
vine. 5 Oe 2 4 50
La France Laun., 4 dz. 3 60
buster Hox, 64 3 75
Old Dutch Clean. 4 dz 3 40
Octazon, Sta 2. 3 90
Ritise, 406. 20 3 20
Rincg, 246 _... 5

“ No More, 100, “10

aa o
an No More, 20 Lg. 4 00
Spotless Cleanser, 48,

20 GR, oo 85
Sani Flush, 1 doz. _. 2 25
Sapoho, ¢ doz. —.._.. 15
Soapine, 100, 12 oz. — 6 40
Snowboy, 100, 10 oz. 4 00
Snowboy, 24 Large _. 4 8v
Speedee, 3 doz. ____-- 7 20
Sunbrite, 72 doz. __.. 4 00
Wyandotte, 48 —____ 4 75

SPICES
Whole Spices
Allspice, Jamaica _... @25
Cloves, Zanzibar ..... @38
Cassin, Canton _...__ @22
Cassia, 5c pkg., doz. @40
Ginger, African .___.__ @19
Ginger, Cochin >... @25
Mace, Pendine .. I 39
Mixed. No. ft @32
Mixed. 5c pkgs., doz. @45
Nutmegs, 70@90 ___.. @59
Nutmegs, 105-1 10 @53
Pepper, Black _..___ @4€

Pure Ground in Bulk
Allspice, Jamaica __._. @29
Cloves, Zanzibar ~ @45
Cassia, Canton —.. @28
Ginger, Corkin 2. @38
Mustard: @32
Mace. Penane == sda $9
Pepper, Black @dd
Nutmegs 2 @59
Pepper, W Hite @72
Pepper, Cayenne _ @36
Paprika, Spanish .... @52

Seasoning
Chit Powder, 15c ___. 1 36
Celery Salt. § ox 95
MORGn| 208 es 90
Onion Salt 1 35
GARNG 1 35
Poneity, 3% oz. __. 3 35
Kitchen Bouquet oe G0
Laurel Leaves _______ 20
Marioram, 1 oz. _._._.. 90
savory, oz 3: = = 90
Thyme, 1 o2. 90
Tumeric, 2% oz. ____ 90
STARCH

Corn
Kingsford, 40 Ibs. _... 11%
Powdered, bags ____ 4 50
Argo, 48, 1 lb. pkgs. 3 -
Cream, 48-5 4
Quaker, 4C-e ao

Gloss
Argo. 48, 1 Ib. pkgs. 3 60
Arezzo, 12, 3 Ib. pkes. 2 96
Argo, & & ib. pkgs. .. 3 35
Silver Gloss, 48, Is _. 11%
Elastic, 64 pkgs. ____ 5 35
Wiser, 43-1... 8 30
Sizer, GO ihe = U6

CORN SYRUP

Corn
Blue Karo. No. 1% _. 2 49
Blue Karo, No. 5, 1 dz. 3 43
Blue: Kard, No. 10°... 23
Red Karo, No. 1% Bae
ted Karo, No. 1, 1 dz. 3 8!
Hed. Karo, No. 16 __ 93 61

Imit. Maple Flavor

Orange, No. 134, 2 da. 3 22

Oranee, No. 5,°) doz. 4 5!

Oranee, No: IG 2 4 31
Maple.

Green Label Karo _. 519
Maple and Cane
Kanuck, per gal. _..._ 1 50
Maple
Michigan, per gal. .. 2 60
Welchs, per gal. .... 3 16
TABLE SAUCES
Lea & Perrin, large... 6 00
Lea & Perrin, small_. 3 35
Penner oe 1 60
Royal. Mint...) 2 40
TODSKEG, 2 0%. 5. 4 25
Sho You, 9 oz., doz. 2 7
Aol lovee oo. 5 20
Ast emai 3 15
Caper & OR <cacsccece 8 40

 

 

rT Fig Bars.

Unequalled for’
Stimulating and
Speeding Up
“Cooky Sales

Renee ive eet
Md cael erussg

Zion Institutions & Industries
Baking Industry
e _

—" rary

TEA
Japan
Medium: 220.00 27@33
Choice Se es 37@46
Raney 220 ee 54@59
No. I Nibhe ... 54
l ib. pke. Sifting __.... 13
Gunpowder
Cheica: ca 46
Raney) 3200 a7
Ceylon
Pekoe, medium —....... 67
English Breakfast
Congou, Medtum
Congou, Choice ___. 35@36
Congou, Fancy ___. 42@43
Oolong
Medium 2200 oa oe
Cheice 46
Paney 6 50
TWINE
Cotton, 3 ply cone  ____ 40
Cotton, 3 ply pails .... 42
Wool, 6 ply 18
VINEGAR
Cider, 40 Grain, 26
White Wine, 80 grain__ 25
White Wine, 40 grain. 19
WICKING
No. 0, per gross __.__ 76
No.1, per gross ._ 1 45
No. 2, per gross __.. 1 50
No. 3, per gross ___. 2 00
Peerless Rolls, per doz. 90
Rochester, No. 2, doz. 60
Rochester, No. 3, doz. 2 00
Rayo, per dag, 75
WOODENWARE
Baskets
3ushels, narrow band,
Wire handles _____ 75
Bushels, narrow band,
wood handles  ____.. 80
Market, drop handle. 90

Market, single handle. 965

Market, extra _—._._. 1 60
Spine, large 8 50
Splint, medium _.._. 7 50
Splmt, smaik . 6 50
Churns
Barrel, 5 gal., each __ 2 40
Barrel, 10 gal., each_. 2 55
3 to 6 gak, per wal .. 16
Pails
10 qt. Galvanized ._.. 2 50
12 qt. Galvanized .... 2 76
14 qt. Galvanized _... 3 25
12 qt. Flaring Gal. Ir. 5 00
10 qt. Tin Dairy __... 4 ¢6
Traps
Mouse, Wood, 4 holes. 60
Mouse, wood, 6 holes. 170
Mouse, tin, & holes __ 65
Rat; weed 1 00
Rat, Sore 1 00
Mouse, spring _... 30
Tubs

Large Galvanized .... 8 75
Medium Galvanized _. 7 6@
Small Galvanized -... 6 76

Washboards
Banner, Globe ._... 5 50
Brass, Single 6 00
Glass, single |. 6 00
Double Peerless ___.. 8 60
Single Peerless —.... 50
Northern Queen  ..__. 5 50
Universal: 22.00 25

Wood Bowls
IS im. Butter — .. 00
rh in. Hotter 2... 9 00
ii in. Butter 18 00
Io in. Butter 9. 25 00

WRAPPING PAPER
Fibre, Manila, white. 06%
NO. - Wilts oF
Butchers D. F. _..... 06%
Kraft, 07
Kraft Stripe Spee 09%

YEAST CAKE
Massie. 3 don 3. 2 70
Sinlisht, = doa ..... 3 76
Sunlight, 1% doz. 1 35

Yeast Foam, 3 doz. 2 70
Yeast Foam, 1% doz. 1 36

YEAST—COMPRESSED
Fleischmann, per doz. 30

  

Proceedings of the
Bankruptcy Court.

Gertrude Luce Mehrtens, Grand R.

Higman Package

Tropical Paint & Oil Co..

 

and adjudication
i illibri Bank-
been re-

City of Grand Rapids .
_Bo nd & ——

Commonwealth

Gingrich & Sons,

 

Texas Oil] Station.

i . Miner, Howell

1
9
2

8.
5.
‘1.
.

4.
a.
1.

1

Grand Rapids

to-day
reference and ad-

C.

The matter
referred to Charles B. i

as
is

occupa-
The schedules

of
for
the

called,
_ The

as

36.00

-00

ne 7.00
Gian Haven 206.

00
00

97.00
22.00

94

00

.10
1.95
48
00
00
00
.00

22.00
45.00

the
in

in

resident

is

show
claimed
$17,709.66.
has written for funds and upon

of

which
ered-

$132.00
_ 5,000.00

65.00
Rapids 480.00
280.00
a BEEOO
unknown

_. 260.00
t. 650.00

.00

5.00
75.00
2.00

82

“85.00
375.00

-00

58.20

00

8.00
2.00
8.00

00
50

5.00

-50
5.59

26.00

8.00
00
5.50

Q 94

ae

24.00
2.50

0
28
2068

  

MICHIGAN TRADESMAN

Litwin Tire Co., Grand Rapids ___ 195.00
Landstra Realty Co., Grand Rapids 390.80
F. J. Larned, Grand Rapids ______ 259.95
Cecil stoner, Grand Rapid; 92.00

Anthony Christian, Grand Rapids 130.00
Marshall Christian, Grand Rapids_ 125.00

Grant Christian, Grand Rapids__ 50.00
Perry E. Nichols, Grand Rapids __ 853.74
Mrs. Rebecca Carukin Winchester,
GtanG Bangs oe 300.00
Hub Clothing Co., Grand Rapids __ 30.00
Ella Platt, Grand Rapids ee 75.00
Welmers Dykma Fuel Co., Grand “R. 19.06
Edward Bekins, Denison ae 435.00
Irving A. Milham an__d R. A. Camp-
bell. Kalamazoo __- _ $19.64

Kent State Bank. Grand “Rapids =m oin.be
Jewell, Face, Messinger & Gretten-
berger, Grand naiGs _......... Se
J. G. Hddy. Grand Haoidse _...._. 169.45
Auto Service Gar.. Muskegon Hts. 30.56
Wolverine Metal Specialties Co.,

Grand Rapids —___ oo ae
C. Christenson, Grand ‘Rapids i SeOL00
Berlin Statee Bank, Marne ____-__ 500.00
J. T. Preston, Granji Rapids ___.__ 69:00

May 4. We have received the sched-
ules, reference and adjudication in the
matteer of Lysander Gillmore and Leon-
ard Gillmore individually, Bankrupt No.
ard Gillmore, copartners, D. B. A. Gilmore
& son and Lysander Gillmore and Leon-
32. The matter has been referred to
Charles B. Biair as reteree in bankruptcy.
The bankrupt is a resident of Muskegon
Heights, ani their occupation is that of
grocers The schedules show assets of
$1,244.53 with liabilities of $1,190.34. The
tirst meeting of creditors will be called
promptly and note of same made herein.
The list of crediters of said bankrupt is
as follows:

  

Peopels Milling Co., Muskegon __-$ 12.00
Michigan Biscuit Co., Muskegon __ 120.00

Cc. W. Mills Paper Co., Grand Rap. 19.01
Coca Cola Bottling Co., Muskegon 11.40
Schutzs Co., Grand Rapids ........ 14.48
I. Van Westenbrugge, Grand Rap. 49.00
Hekman Biscuit Co., Grand Rapids 80.00
Mona Lake Ice Co., Muskegon Hts. 50.00
Anderson Packing Co., Muskegon — 12.00
Delbert F. Helmer, Grand Rapids 15.51
Muskegon Candy Co., Muskegon_-_ 4.50
Mid-West Service Co., Chicago __ .3
Northville Chemical Co., Northville 9.55
Mich. Home Tele. Co., Muskegon_ 3.00

 

J. H. Frohman & Co., Chicago _. 34.00
Arbuckie Eroa., Chicago —._.__._.. 9.00
National Grocer Co, Grand Rapids 240.00
Moulton Grocer Co., Muskegon ___ 45.17
Worden Grocer Co., Grand Rapids 90.29
Bish Meat Market, Muskegon ____ 135.00
Drinan Roach Coal Co., Muskegon 10.00
tex amy 0. oe 9.00
G. H. Sales & Serv., Grand Haven 32.00
3ishop Furniture Co., Muskegon __ 32.00
Heights Co-operative Dairy Co.,
Muskeron Heights 200 80.00
Leo Langlois, Muskegon Hts. ____._ 61.00
Michigan Bread Co., Muskegon __ 2.00
Consumers Pow. Co.. Muskegon unknown
Fred Ridout, Muskegon Hts. __unknown

May 4. We have to-day received the
schedules, reference and adjudication in
the matter of Clyde Croel, Bankrupt
No. 3451. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Ionia, and his occupation is that of a
merchant in tire and battery service. The
schedules show assets of $1,888.62 with
liabilities of $3,663.56. The first meeting
will be called promptly, note of same
made herein. The list of creditors of
said bankrupt is as follows:

. WY. Hicks Jowla $ 19.00
Bruce Minaker, lonia _..._.___.__ 45.26
Jonn Geattic, Jr., lonia _...._._... 45.00

Contetinental IJ. Co., New York __ 104.00
Fidelity Corp., tonia —..._.. 187-58
Brown & Sehler Co., Grand Rapids 88.00

 

 

 

Coruna Typewriter Co., Chicago __ 140.00
Defiance Spark Plug Co., Toledo __ 60.58
Cc. 38.. Bivine, Fortlang ss 12.00
Consumers Power Co., Ionia —.__.__ 18.36
Ray © Croel, Portland _ CG OD
John Shoemaker, lonia —...._-___- 25.00
fonia Candy Co., ionia 20.15
mM. ©. Stomt Hiev. Co., Ionia 36.00
suilders Supply Co., tonia __.' _ 17,57
me. cooper, sonia 2.2 13.68
GO. W. Hicks Tonia 2 2 ~ 300.00
Ionia Hardware Co., Ionia _______ 28.97
Gelding (il Co., Belding 318.60

Vulcanizers Material Co., Grand R. 15.00

Wagner Bros., Ionia ___ Le 7.58
Standard Oil Co., Grand Rapids ue 6.90

nloa Cr. Exchange, Ionia 6.00
lonia County News, Ionia 28.03
Lombard Coal Co., lonia ____... 5.00
Miller Tire Service Co., Grand Rap. 4.00
Ionia Daily Sentinel Standard, Tonia 14.75
Flint re Wiping Rag Co.,

 

 

 

a 7.00
Perry Mickel, Tonia ice. ee ee
Lee Phelps, Ionia - 122.50

Reliable Ti__re & Accessories Co.,

Grand Rapids ___ ~ 356.25
Brown & Sehler Co. , Grand ‘Rapids 9.05
Mfgs. Oil & Grease Co., Cleveland 32.36
B. F. Goodrich Rubber Co., Grd. R. 590.83
Willard Motor Co.. Portland nia eee 00
Osborne Co., Newark | eee
National Bank of Ionia, Ionia le een
Maynard Allen State Bk.. Portland 400.00

In the matter of Clyde H. Smith, Bank-
rupt No. 3564, the trustee has filed his
first report and account, and an order for
thee payment of expenses for preserva-
tion and for administration has been
made.

In the matter of Arthur A, Anderson,

doing business as Anderson Furniture
Show Rooms, Bankrupt No. 3350, the sale : up! aS t perso
of assets held by the auctioneer at the creditor Was ae a sd Sareea
on March 21, was attended by several proved and allowed. No trustee

buyers as well as the trustee. The stock pointed. The

meeting of creditors in the matter of by attornes
Ixryn schippers, Bankrupt No. 3371. i ae ee a
resented by attorneys Corwin, Norcross the bankrupt was sworn ant

meeting of creditors in the matter of
Clee William Cooper, Bankrupt No. 3402.
The bankrupt was present and represent-
ed by attorneys Corwin, Norcross & Cook.
One creditor was present in person.
claims were proved and allowed. No. trus-

bankrupt was

was sold to Maas Furniture Co., for $685. examined without a reporter,

The fixtures, after the bankrupt had tak- meeting then adjourned without date and
ay as Le . se ‘ o “ne

en a portion of them as exemptions, were the case” has been closed and Weturned to

sold to N. Rabinowitz for $26. The sales the district court as a case without assets.

were confirmed. The trustee isa his On_ this day also was —_

first report and account, and an order meeting of oe -

for the payment of expenses of adminis- Dezera L. ¢ haron, san krup a

tration has been made. the bankrupt was. present

May 7. On this day was held the first Creditors were present and

 

The and by G. R. Credit Men's

; j . “anorter Te rap
bankrupt was present in person and rep- without a reporter. edward
& Cook. No creditors were present or was elected trustee and his bond
represented. Claims were allowed. No at $500. The tirst meeting then adjourne 1
trustee was appointed. The bankrupt without date. ee
was directed to pay the filing fee and May 7. On this day was held the

upon receipt of such fee the case will be meeting” of creditors in the
closed and returned to the district court Harry E. Brown, Bankrupt No.
as a case without assets. bankrupt was present in person.
: creditors were present or represented.
Claims were proved and allowed.
bankrupt was sworn and examined
out a reporter. M. N. Kennedy

On this day also was held the first

named trustee, and his bend
No $100. The first meeting *hen
without date.

tee was appointed. The first meeting May SON this day wa ste In
then adjourned without date. The case meeting of creditors in the
has been closed and returned to the dis- James 3S. Russell, Bankrupt NO
trict court, as a case without assets. bankrupt was present in person and
On this day also was held the first resented by attorneys Rogoski and Land-

meeting of creditors in the matter of* man. No creditors were pre

 

May 16, 1928

Arus Brenton Cress, Bankrupt No.
The bankrupt was present in persona.

Corwin, Norcross

 

 

Nearly Fifty Years of Experience in
Match Making has Produced

THE DIAMOND BRAND

  
      
      

 

   

Diamond Matches

This name on a box of matches is

your guarantee rod quality, safew

POS TED SET tS Mla ea Peres e Tass)
es

   

You will build prestige for your store by
selling this high quality brand, avoid
Price cutting and inferior quslity com-
petition.

5
You will serve your community by
securing the best and safest match that
can be made. :
A match is made to produce fire. It
therefore can be an element of danger.
The Diamond Brand has the high repu-
tation of the makers behind it.

THE DIAMOND MATCH COMPANY

 

 

 

 

 

 

Seely Flavoring Extracts
1862 -- 1928
A standard of quality for over 60 years

Flavoring
Extracts

-

SEELY MANUFACTURING CO. - - - 1900 East Jefferson, Detroit

 

 

 

 

Investment Bankers

 

 

 

Fenton Davis & Boyle

Chicago GRAND RAPIDS Detroit

First National Grand Rapids National Bank Buliding 2056 Buhl
Bank Building Phone 4212 Bullding

 

°

)

¢

»
-

 

May 16, 1928

MICHIGAN TRADESMAN

31

 

resented. No claims were proved and
allowed, No trustee was appointed. The
bankrupt was sworn and examined with-
out a reporter. The first meeting then
adjourned without date and the case has
been closed and returned to the district
court as a case without assets,

On this day also was held the fitst
meeting of creditors in the matter of
Fioyd H. Taylor, doing business as Tay-
lor Beverage Co., Bankrupt No. 3407. The
bankrupt was present and represented by
attorneys Robinson & Parsons. No cred-
itors were present or represented. No
claims were proved and allowed. No
trustee Was appointed. The bankrupt
Was sworn and examined without a re-
porter. The first meeting then adjourned
to May 15 to permit rreditors to finance
& Buit. if they so desire; othetwise the
estate to be closed as & case without as-
bets,

On this day aiso was held the first
meeting of creditors in the matter of T,
S. Sebring, doitig business as Sebring
Tire & Battery Shop, Bankrupt No. 3351.
The bankrupt was not present or repre-
sented. Creditors were represented by
Jackson, Fitzgerald & Dalm, attorneys.
Claims were filed. M. N. Kennedy, of
Kalamazoo, was elected trustee, and his
bond placed at $100. Thé first meeeting
then adjourned without date.

On this day also was held the first
meeting of creditors in the matter of
Frank C. Wagner, individually and as a

copartner with Leser Raymer, formerly
doing business as Wagner & Raymer,

Bankrupt No. 3412. Creditors were pres-
ent by attorneys Jackson, Fitzgerald &
Dalm. The bankrupt was present and
represented by attorney Fred G. Stanley.
Claims were proved and allowed. No
trustee was appointed. The bankrupt
was sworn and examined without a re-
porter. The first meeting then adjourn-
ed without date, and the case has been
closed and returned to the district court,
as a caSe without assets.

April 4. (Delayed). On this day was
he!d the final meeting of creditors in the
matter of Le June Smart Shoppe, Inc.,

Bankrupt No. 3091, The bankrupt was
not present. The trustee was present.

No creditors were present or represented.
Claims were allowed. The trustee’s final
report and account was approved and al-
lowed. The bills for expenses of admin-
istration weere approved and _ ordered
paid, as far as the funds on hand will
permit. No dividends can be declared
and paid. No objections were made to
discharge. The final meeting then ad-
journed without date, and the case will
be closed and returned to the district
court in due course.

On this day also was hell the final
meeting of crediters in the matter of
Jav Oberley, Bankrupt No. 8009. The
bankrupt was not present or represented.
The trustee was not present. No cred-
itors were present or represented. Claims
were approved and allowed. The trus-
tee’s final report and account was ap-
proved and allowed. An order was made
for the payment of expenses and for the
declaration and payment cf a_ suypile-
mental first dividend on new claims and
a final dividend on all allowed claims of
6 per cent. No objections were made to
the discharge of the bankrupt. The case
then closed without date and will be re-
turned to the district court in due course.

April 4. (Dleyade). On this day was
held the final meeting of creditors in the

matter of Michigan Home Service Cor-
poration, Bankrupt No. 3155. The bank-

rupt was not present or represented. The
trustee was not present. Creditors were
not present or represented. Claims were
allowed. The final report and account of
the trustee was approved. An order was
made for the payment of expenses of
administration, as far as the funds on
hand would permit. There were no funds
for dividends. No objections were made
to the discharge of the bankrupt. The
final meeting then adjourned without
date, and the case will be closed and
returned to the district court in due
course.
May 5. We have to-day received the
schedules, reference and adjudication in
the matter of Archibald J. McDonell,
Bankrupt No. 3438. The matter has been
referred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids, and his occupation is
that of a laborer. The schedules show
assets of $175 of which the full interest
is claimed as exempt, with liabilities of
$2,792.79. The court has_ written for
funds and upon receipt of same, first
meeting will be called, note of which
will be made herein. ‘The list of cred-
itors of said bankrupt is as follows:
Standard Oil Co.. Grand Rapids__$ 48.63

Franklin Fuel Co., Grand Rapids __ 44.59
A. B. Knowlson Co., Grand Rapids 28.00
Texas Co., Grand Rapids -_----_- 3.70
Brown & Sehler Co., Grand Rapids 81.16

Houseman & Jones. Grand Rapids J.85
Kos & Co., Grand Rapids ----~~-- 167.98
A. B. Knowlson. Grand Rapids - 58.85

Columbian Storage Co., Grand Rap. 7.50
Steketee & Sons, Grand Rapids -- 203.31
Consumers Ice Co., Grand Rapids 8.92
Madison Square Market, Grand R, 21.05
Leocadia Jones, Grand Rapids ---. mags
».

Haddon’s, Grand Rapids ----------
Herpolsheimers, Grand Rapids ---- 4.59
Friedman-Springs, Grand Rapids... 184,91

Miller Furnace Co., Grand Rapids 2.00
Smith & VandenBerg, Grand Rapids 22.00
Dr. E. B. Crandell, Grand Rapids 6.00
Dr. E. W. Schnoor, Grand Rapids 16.00
Dr. D. A. Dickson, Grand Rapids .. 39.00
Gi R. Clinic, Grand Rapids ..__..... 26.00
Andy Mouw, Grand Rapids —._-_._- $0.00

Archibald McDonell, Grand Rapids 1,794.75
May 9. We have to-day received the
schedules, reference and adjudication in
the matter of Ferris Nigma, Bankrupt
No. 3434. The matter has been referred
to Charlés B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Grand Rapids, and his occupation is that
of a laborer. The schedules show assets
of $281 of which $231 is claimed as ex-
exempt, with liabilities of $1,529.31. The
court has written for funds and upon
receipt of same the first meeting will be
called, note of Which will be made herein.
The list of creditors of said bankrupt is
as follows:
City of Grand Rapids _$ 26.07
Dave Mohr, Grand Rapids ~.~.---- 200.00
Harris Furn. Co., Grand Rapids —_. 319.00

Young & Chaffee Bros., Grand Rap. 30.00
2egina Co., Grand Rapids —.-_--—- 30.00
Consumers Power Co., Grand Rap. 9.76
Collins Ice Co., Grand Rapids ---_ 14.78
R. H. Denham, Grand Rapids -... 11.00
G. H. P. Cigar Co., Detroit eS 3.75
Arctie lee Cream Co., Grand Rapids 25.00
Peoples Clo. Co., Marshalltown, Ia. 80.00

Kings Market, Grand Rapids __-.~ 12.00
Stalter Edge Tool Co., Grand Rap. 50.00
Vanden Berge Cigar Co., Grand R. 138.50
National Candy Co., Grand Rapids 76.95
Schust Co., Grand Rapids —_~----- 76.95
National Grocer Co., Grand Rapids 115.79
Michigan Candy Co., Grand Rapids 15.50
Ferris Coffee Co., Grand Rapids -- 3.70
Folger’s, Grand Rapids —__--------- 32.85
Lee & Cady, Grand Rapids —_----- 152.91
Heyboer Co., Grand Rapids ------ 21.63
Old National Bank, Grand Rapids_ 150.00

In the matter of Clare H. Sexton, Bank-
rupt No. 3349, the trustee has filed his
return showing that there are no assets
not exempt tand having value. The case
has therefore been closed and returned
to the district court, as a case without
assets.

ees

Mercantile Ups and Downs in Mon-
tana.
(Continued from page 20)

man who is rich to-day is poor to-
morrow and suffers no social stigma
therefor; where everybody helps every-
body else; where barns and many other
buildings still are built of solid tim-
bers—squared logs—because timber is
plentiful, at hand and cheap. So get
more of the picture:

“This does not apply to the land
farther North. There is a different
proposition, lots of country that pro-
duces wonderful crops and never knows
a failure. This immediate section is
easily worked land, can be farmed on
a big scale and produces well in a good
season; but good seasons don’t come
close enough together. There are
three grain elevators in our town and
a fleet of trucks kept them all busy
since last fall—yet business is not
good.

“We have an oil refinery owned by
U. S. capital, not large as refineries
go, but still involves an investment of
over a quarter million. Crude oil is
pumped in from the South. Should
we have a crop failure this year, both
stores here and all in Other Town—
except John Blank— will be hopeless-
ly broke.”

“T can remember when Beekins,
Miles City, were doing $350,000 per
annum. Last I heard of Beekins they
had a small grocery. Dodd-Whitcomb
had a great business, but now running
on much reduced scale—a shadow of
the business that was. Hankins Bros.
of Billings, had a great business, de-
partment store, ranches, sheep by the
ten thousand, cattle by thousands,
three banks. All melted away in the

« change of stock to dry farming coun-
try.)

Paul Findlay.
-_—-_-e2-o___
You can always tell a live wire by
his response to a suggestion,

The Forgotten Man.

“Teh forgotten man” is that indi-
vidual who does an honest day’s work,
pays his bills, brings up three or four
children, indulges himself in a pipe or
an occasional cigar, keeps up a small
savings account, never asks for char-
ity from anyone, never gets into trou-
ble with the police, never makes a
speech or writes a letter to the editor
—in short, he’s the individual who
keeps going on his own momentum,
good times, bad times or indifferent
times. :

When the hat is passed around for
the down-and-outers, Forgotten
Man chips in his mite.

The tax gatherer visits the Forgotten
Man regularly and collects toll for the
upkeep of the courts, jails,
workhouses and poorhouses—none of

the

police,

which the Forgotten Man ever uses.

—_+-.__

Big business will become bigger. No
man had imagination enough fifty
ago what business
would be to-day and no man to-day
can picture what it will be fifty years
from now. It is no harder to think
straight in billions than it is in thous-
ands.

years to picture

——_..~2»_ _
AUCTION SALES
IN THE DISTRICT COURT OF THE
UNTED STATES FOR THE WESTERN
DISTRICT OF MICHIGAN.
SOUTHERN DIVISION.
At a Court of Bankruptcy held in and
for said District and Division, at Grand
Rapids, this 4th day of May, 1928.
Present: HON. CHARLES B. BLAIR,
Referee in Bankruptcy.
In the matter of
MUSKEGON JEWELRY CO., Bankrupt.
Notice is hereby given that pursant to
an order heretofore entere1 herein, I shall
sell at public auction and to the highest
bidder, on Monday, May 21, 1928, at 2
p. m., Eastern Standard time, at the
premises formerly occupied by the Bank-

rupt, No. 200 W. Western Ave., in the
city of Muskegon, Michigan, all of the

stock in trade and fixtures of said estate,
consisting of jewelry and attendant fix-
tures for the operation of a jewelry store,
scheduled by the Bankrupt to be of the
value of $4,009.00 approximately.

ABE DEMBINSKY,

Court Auctioneer.
+HORGE D. STRIBLEY, Custodian,
Muskegon, Michigan.

——_2->—___

In the matter of

DAVE APPLEBAUM, Bankrupt.

Notice is hereby given that pursuant
to an order heretofore entered herein, I
shall sell at public auction and to the
highest bidder, on Tuesday, May 22, 1928,
at 10 a. m., Eastern Standard time, at
the premises formerly occupied by the
Bankrupt, 224 KE. Main St., Kalamazoo,
Michigan, all of the stock in trade, fix-
tures, furniture and assets of this estate,
consisting of men’s and boys clothing,
shoes, hats, caps, wearing apparel, etc.,
with attendant fixtures used in the busi-

ness, all of the appraised value of $4,-
047.72.
ABE DEMBINSKY,
Court Auctioneer.
M. N. KENNEDY, Trustee,
Kalamazoo, Mich.
——--o-o

In the matter of

THE LEADER STORE, Bankrupt.

Notice is hereby given that pursuant
to an order heretofore entered herein, I
shall sell at public auction and to the
highest bidder, on Tuesday, May 22, 1928,
at 3 p. m., Nastern Standard time, at the
premises formerly occupied by the Bank-
:upt, in the city of Dowagiac, Michigan,

all of the Bankrupt stock in trade and
fixtures, consisting of ladies’ and men’s

wearing apparel, shoes and rubbers, all
of which is appraised, including fixtures,
at the sum of $3,110.59.

ABE DEMBINSKY,

Court Auctioneer.
KENNEDY, Custodian.
Mich.

M. N.
Kalamazoo,
NOTICE: For further information re-
garding the above Bankrupt Auction
Sales, an itemized inventory and apprais-
al will be on hand at the date and time
of sale. The property may be seen prior
to the date of sale by application to the
eustodian or auctioneer. Property will be
offered in bulk or parcels to suit dealers.
Sales are for cash and subject to confir-
mation immediately by the Referee.
HON. CHARLES B. BLAIR,
Referee in Bankruptcy,

 

 

Consult someone that knows
Merchandise Value.
GET YOUR BEST OFFER FIRST.
Then wire, write or phone me and I]
will guarantee you in good American
Dollars to get you more for your store
or plant of any description.
ABE DEMBINSKY
Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich.
Phone Federal 1944.
Buyers inquiring everyday—

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. !f set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

 

 

 

 

 

FOR SALE—Men’'s shoes and furnish-
ings store. Best location, best windows:
established eighteen years. Will sacrifice

for $3,500. Arntz Bros., Muskegon
Heights, Mich. S48
SALESMEN FOR UPPER PENINSU-

 

LA—and vicinity, to sell well known line
Bull Dog boys’ knickers—boys’ longies—
young men’s trousers, as side line on
commission. Complete line packed in
sample case weighs about 20 lbs. Refer-
ences, Dunn & Bradstreet’s. The D. C.
Vactor Co., Manufacturers, 311 W. St.
Clair Ave., Cleveland, Ohio. $49

EXCELLENT OPPORTUNITY—For a
wide-awake dry goods store in a white
American neighborhood, at 8635 Forest
Ave., East, corner Fisher. Store is 20x45,
full basement. Four-room flat, steam
heat, on double car line. Only $105 per
month. Call owner 9664 French Road.
Phone Drexel 1897, Detroit, Mich. 850

FOR SALE—General stock of hardware
together with a two-story brick building
close to our estate, or will sell either
stock or block separateley. Wm. Ge-
Meiner & Son, 1012 Broadway, Lorain,
Ohio. 851

FOR SALE—Small hotel on beautiful
lake, fifteen miles from Petoskey, Mich.
Without advertising have established
good restaurant business with people who
own summer homes on lake. J. W. Small,

 

 

 

 

 

 

 

1748 Winnemac Ave., Chicago, Il. 852

FOR SALE—Birchlee Cottage — Four

lots, ninety-foot water front, birch, oak

trees. Fishing, bathing. boating. West

side Bear Lake, Manistee county. U.S.31.

Bargain. S. Brunk, Haton Rapids, Mich.
825

 

SIGNS and SHOW CARDS easily paint-
ed with letter patterns. Large variety of
styles and sizes. Write for free samples.
John Rahn, 2120 Neva Ave., Chicago. 846

HOTEL FOR SALE—A NICE STEAM
heated hotel, furnished. going business.
Sickness forces sale. Quick action neces-
sary. Price $1,200. LEWIS McKINNEY,
Bangor, Michigan. $47.

FOR SALE—On account of illness I
wish to sell my stock, consisting of gro-
eeries and variety goods. Good location
in a town of 2,000. Address No. 834, c/o
Michigan Tradesman. 834 _

Salesmen—Making grocery, drug, hard-

 

ware, department stores, filling stations.
Wonderful side line. Liberal commis-
sions. Address No. 836, c/o Michigan
Tradesman. 836

BASKET CARRIERS FOR SALE—We
are going out of business and have ten
stations of Lamson basket carriers in
good condition. We will sell very cheap.
Address H. Rosenblum, Gladstone, Mich.

843

FOR SALE—A modern cash grocery in
Southwestern Michigan’s best resort and
fruit belt. One mile from Paw Paw lake,
on U. S. 12 and 31 in Coloma, a town of
1,000. This is an old established business
in a modern building, 27x80, with won-
derful show windows. This is a neat and
well-arranged stock of standard merchan-
dise. It has a full basement, elevator,
electric fan, ete. Write H. B. Grant,
(owner), Coloma, Mich. S44

DO YOU WANT TO SELL OR TRADE
your stock of goods, store building, or
other real estate? Write or see me at
once. John G. Emery, 43 Pearl St., Grand
Rapids, Mich. . Sok

FOR SALE — Established dry goods
store on one of the best corners in Mus-

kegon Heights. Newly outfitted. Will
sell on easy terms. Address No. 828,
c/o Michigan Tradesman. 828

 

CASH FOR MERCHANDISE
Will Buy Stocks or Parts of Stocks of
Merchandise, of Groceries, Dry Goods,
Shoes, Rubbers, Furniture, etc.

N. D. GOVER, Mt. Pleasant, Mich.
CASH For Your Merchandise!
Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishings, bazaar novelties, furniture, etc,

LOUIS LEVINSOHN, Saginaw, Mich,

 

 

 

 

32

Pertinent Letters From the Retail
Trade.

Battle Creek, May 10—We have had
the Tradesman so many years and our
father, William Schoder, before us—
that we feel we can not do without it.
It is getting better every year.

Schoder Bros.

 

Millington, May 14—It may sound
strange to you, but we have never had
a pound of Maxwell House coffee in
our store, and this is one of the main
reasons—when the coffee was intro-
duced into this section, a smart alec
salesman came here with one of our
regular grocery salesmen. He showed
his wares and told his story. We did
not feel inclined to purchase that day.
(We were tired of the missionary work
for every new product). The salesman
informed us that it was all right be-
cause in a short time they would have
all the coffee business and we would
be compelled to buy it. I informed
him at once that we had never been
compelled to handle any special prod-
uct and were not starting then and we
have never bought a pound of Maxwell
House coffee. A Gold Dust man came
here with the same result. For years
we did not handle Gold Dust. We
are with you in all fights of this kind.

C. A. Valentine & Son.

 

Cincinnati, Ohio, May 10—Through
the courtesy of a friend I have just
finished reading some copies of the
Michigan Tradesman.

I wish to congratulate you upon the
live, up-to-date trade journal which
you are publishing. It is just what we
retailers need to help us through this
critical period of so much unfair com-
petition. Enclosed find my check for
$3 for a year’s subscription to the
Michigan Tradesman.

I was particularly interested in the
fight you are making to have fair treat-
ment accorded the independent trade
by the Cheek-Neal Co. I sincerely
hope that your efforts will be reward-
ed by a change in policy by this com-
pany that will place the independent
merchant in a more favorable position.

Your statement in your issue of
March 28 that the National Biscuit Co.
was allowing the independent mer-
chants of Kalamazoo 16 per cent. dis-
count from list was certainly surpris-
ing in view of their claims in this ter-
ritory that they have one price and one
set of discount terms for everyone. On
second thought I should not be sur-
prised at these terms in Kalamazoo,
for it has been rumored here lately
that they are giving special conces-
sions to the chain stores not accorded
to the independent merchants. This
seems to be proved by the fact that we
are frequently able to buy their brands
in chain stores cheaper than we can
buy them direct. I wonder if you have
heard any rumors in the Michigan ter-
ritory regarding any special conces-
sions to the chain stores which are in
addition to the 1744 per cent. discount
terms which they openly admit?

I wish you and the Michigan Trades-
man success in the work which you
are doing for the independent mer-
chants. Samuel Reis.

 

Park, May 15—1 think
you are to be congratulated, Mr.
Stowe, on the firm stand you have
taken against the Maxwell House peo-
ple and their nefarious practices.

I am real anxious to see what the
outcome will be, as they are a gigantic
concern and have a very good product
and I cannot conceive that they will
want to be branded in the minds of
Michigan merchants as unfair.

This again shows that we as mer-
chants must get together more and
more, so that we can demand the in-
side price. At our Lansing conven-
tion the principle of collective adver-
tising and buying was thoroughly dis-
cussed and it was agreed proper and

Wyoming

MICHIGAN TRADESMAN

competition.

We have not handled Maxwell
House coffee for a long time and do
not intend to do so until it can be
shown that they are willing to play
fair. Paul Gezon.

ie necessary in the face of keen

 

Piedmont, Missouri, May 12—I wish
to thank you for the sample copy of
the Tradesman just received.

In looking over the paper my atten-
tion was attracted to an article “To
the Procter & Gamble Co.,” which was
very much in line with an experience
I have had with the same company in
this part of the world. As with you,
the Procter & Gamble business was
built up by the jobber and when they
felt they were able to go it alone they
opened in St. Louis their own dis-
tributing depot, ignoring the jobber
entirely. We were handling their soaps
purchased of our jobber in St. Louis.
We were unable to sell either their
Lenox or Ivory at less than 5 cents
straight. A chain store in our locality
was selling seven bars of either for 25
cents, so I asked our grocery house
for a price to enable me to meet the
price and they frankly told me they
could not do it. As they had no soap
of a like nature, they thought I would
have to stand it. I told them P. & G.
soap would not be sold in our store
at any price. I was thought to be
very foolish. Some time later a repre-
sentative of the P. & G. called with an
order all made out, which he asked me
to sign. He was told if he would
make the same price the chain store
paid the order would be signed. This,
he said, he was not able to do, but
wanted to know if I knew he was sell-
ing P. & G. soap and what I was go-
ing to do about it.

I finally found a small soap manu-
facturing company which was making
a white and also a yellow soap and we
asked him to send us samples, which
we asked our trade to use and tell us
if they thought it was equal to the P.
& G. goods. The report was good and
we have for the past three years ab-
solutely done business without P. & G.
being on our shelves. Ours is a small
business, but P. & G. does not run it.

I very much like your position in this
matter and herewity enclose our check
for $3 for the Tradesman for a year.

We think that Procter & Gamble are
99 and 44 hundredths per cent. Pure
Hog. John H. Jewett.

 

Nashville, Tenn., May 14—Yours of
May 2, enclosing tear sheets, was duly
received and I feel that your asking
for action by the jobbers and retailers
is entirely correct, for you well know
we must do something for ourselves
and not expect the trade press and
other factors to do everything, while
we sit complacently by.

J. W. Coode,
President National R. G. A.
—_~+-.___
Another Sears Ethiopian in the Wood
Pile.

Traverse City, May 15—I ate lunch
at the Hannah, Lay Co. fountain to-
day. At an adjacent table was a lady
I formerly knew at Alden, but now
living at Sutton’s Bay. In renewing
my acquaintance with her I learned
that she was in quest of paint to paint
her home. I steered her into H., L.
& Co.'s hardware department and
learned quite a few things about paint
which I am glad to pass on to the
readers of your valued journal. Sears,
Roebuck & Co.’s Seroco paint sells at
$2.30 per gallon. Monarch quality
paint, sold by Hannah, Lay & Co.
sells for $3.50 per gallon—a difference.
apparently, of $1.20 per gallon saved
by buying Seroco paint. Is it a saving
and how come? Now I shall lay all
the cards on the table and we will
dissect the proposition, looking the
devil right in the face and judging the
merits of the two paints strictly by
contrasting the formulas given on the

two cans. Monarch paint carries this

 

 

analysis:
White Base 00 59.7%
Colorime: material 2%
Ponseed ot oo oe 34.2%
Jouae Geyer 2 2.3%
Terese = 3.6%
Teal ee 100 %
Analysis of the white base:
Carbonate white lead _. 66.6%
Pino OmIGe 22 a 33.4%
100 %

Coverage 450 square feet to the gallon.
Analysis of Seroco, the long life
house paint, No. 243 O. S., is as fol-

lows:
Liquid Solid
Material Material

Sublimate white lead__ 20. % 30. %
Vine ovide 13.2% = 20.%
Calcium carbonate _. 21.1% 32. %
Barium sulphate __-. 6.8% 10.3%
Magnesium silicate _. 5.1% 7.7%
Raw Linseed oil ___-_ 28.9%

4.9%
100 % 100 %
I then went to a registered phar-
macist in the drug division for informa-
tion as to the merits and common
names of the following ingredients:

Naptha dryer .._-___

 

May 16, 1928

Calcium carbonate (common chalk)
deleterious. No value as paint. Simply
used to weight the paint.

Barium sulphate impairs the quality
of the pigment. No value whatever.
(deleterious. )

Magnesium silicate (common ground
talc) simply used to load the paint.
The three ingredients compose 33 per
cent. of the weight of Seroco paint.
The above information the druggist
and I secured from the U. S. Standard
Pharmacopeia.

Coverage of Seroco paint 250 square
feet to the gallon, 200 square feet less
than Monarch paint.

‘Color of Seroco is a light yellow.

Color of Monarch a brilliant, glis-
tening white.

My lady acquaintance said thank
you, we will purchase the Monarch
paint.

Everything in this article occurred
to-day. ‘set after the darky in the wood
pile. Don’t stampede, fellows. Dig
into every article and show Sears up
on his merits.

Articles to follow:: Sears four hole
cook stove at East Jordan; mail order
furniture out of Grand Ranids; how
I operated the entire second floor of
the Sears, Roebuck & Co. store for
twenty minutes. Charles H. Coy.

 

 

 

 

 

The Result of Fair
Dealings

10,200 Policies Written and Renewed in
March and April

Assets in April Increased $57,000.00

Fair dealing has increased the business
year after year since 1915.
old company has taken the lead and given
service and satisfaction to its members.
The size and strength of the company can
be estimated by the fact that it has paid
out more than $5,000,000 for automobile
insurance claims since 1915, leaving assets

of over $929,000 on December 31, 1927.

Members of the Supreme Court, Cir-
cuit Court, lawyers, bankers and business
men in every part of Michigan are insured
inthis company. You are invited to en joy
Citizens’ Mutual protection. We can fur-
nish all kinds of automobile insurance at

COST plus SAFETY.

See Local Agent or write to

Wim. E. Robb

Secretary of

Citizens’ Mutual Automobile
Insurance Company

Howell, Michigan

The grand