APIDS ‘TC PHPANY Wy 9 156 u (; a 3) Naielellied =| 1S SIRs y) A SEE) 3 WA BSS \\ p> a N CL ae AB) Ba ef). S NG ioe 3p pS KAR fe gy) g Ane pone (555 6 Ba FQN x iC YY sc Ae BS he <0 Fa 2 Fae 0 lige a1) GO Is > oh im OMRON ERTIONAA OF OPA BO 4\ Sk mie cw KES K Dall en ee) FS (6 ro Jt a. 5) RO ceed fs as me -« 5G A A RS We Oona iS pe) at op CA OCGA oY rep ae — FF On Cue . ne amu i We AS oe SEAS on sac S Zaansyy \ Pat : is \ on ¥ ; ox RQ ie ASA Sanne LR Forty-fifth Year YY = #oPUBLISHED WEEK FSI 6 SG ; Co : DA WS a! ys C= SO yO Y er] i; ) 4 i Aaeiqy yt ‘Maviqgyy suUsIejJey ONGNd pwd oD 8 a fod oO pola = = FOO OOOO OOO OOOO OOOO OC OC 7, FOO OOOO OOOO OOOO OL OC FOOL OOOO OOOO OOOO OL YOO OOOO OOOO OOOO OOO. OOK FOO OOOO OOOO OOOO LOLOL OL OK. FOO O OOOO OOOO OO OOOO OK. FOO OOOO OOOO OOOO OOOO OOOO. FOO OOOO OOO OOOO OOOO OOOO OO. FOO OOOO OOOO OOOO OOO OOOO OOK FOO OOOO OOOO OOO OOOO OOO OOOO ORO OE FOO OOOO OOOO OOOO OOOO OOOO OOO. 00 al Oo ne os a h 4 — beoanef = Le c o = N x 4 grass-grown graves Lie thick, so thick, in this fair land wondrous height Perchance look down on this their where waves The flag they served, the symbol of the best High bond that ever gave a nation zest martyr day And then plead on before the God we behaves As ’fore his God, and thus fulfils his quest. that saves The darkest hour when valiant man trust, dust, While their free souls from some far v Sunt E a a ~ fon Oo joy 0 MD © v v0 = © ao ND ton © 5 ~~ © oS e $Plemorial Bay Unbroken nor disturbed is the rest Of our brave soldier dead. Their In war or peace, one blessed cord There let them sleep, those bodies in the GRAND RAPIDS, WEDN FOOL CL aE FOUL UO UO OOOO OCC OE FAO UUUOUUOUUOO OOOO OCC. FOO OU. FOOL OOOO UU. Oe YOO UU UCU UO ULLAL UOC LOU x a. © iu © fo om MQ ~~ Sond © me © 9 ~~ Pe = Of oh El ose 2 & > o | @ O aa oy Y D pd JIS III III III I IIIA JOHN GRIXSTON CURRIER BESS IDOI III IIASA Sia NEW ISSUE Exempt from Michigan Personal Property Tawes $160,000.00 ” The Compound and Pyrono Door Co. St. Joseph, Michigan First (Closed) Mortgage 614% Serial Gold Bonds e Dated May 15, 1928 Due Serially as follows: 000. May 15, 1930 512000 May 15, 1935 SO May 15, 1931 12 May 15, 1936 3 C00 May 15, 1932 M50 ee May 15, 1937 TAOS May 15, 1933 PO O08. oo May 15, 1938 BOG May 15, 1934 PRN May 15, 1939 . BIODO0 8 May 15, 1940 ence SD ROE teem. Tice Ng, $: RH. Coupon bonds in the denomination of $1,000, $500 and $100; payable principal and interest (April 1st and October 1st) at the Commercial National Bank, St. Joseph, Michigan, without deduction of the normal Federal Income Tax up to 2%. Redeemable as a whole or in part on any interest date upon 60 days’ notice on or before April 1, 1930 at 103 and accrued interest, and there- ‘ after until maturity at a premium of !/2 of 1% for each unexpired year or fraction thereof. ‘ a ‘ COMMERCIAL NATIONAL BANK, St. Joseph, Michigan—Trustee : Mr. B. S. McConnell, President of the Company, summarizes his accompanying letter as follows: HISTORY AND BUSINESS: The Compound and Pyrono Door Co., a Michigan Corporation, or its Predecessors, have been successful manufacturers of Pyrono and Key Veneered Custom Made Doors since 1899. They are America’s oldest Veneer Door Specialists. Pyrono Doors combine the rich beauty of real wood and masterful cabinet work with the utility and safety of asbestos fire-proofing. aaa Their line of doors have been installed in the finest office buildings, hospitals, public buildings and semi-public buildings in ths country. This Company's doors are specified by the finest and best-known architects in the building field. The following installations are typical: Wrigley Building, Straus Building, Union Station, Chicago, Illinois Chicago, Illinois Chicago, Illinois < i Federal Reserve Bank Building, Grand Rapids Savings Bank Bldg., Chicago, Illinois Grand Rapids, Michigan Pantlind Hotel, Equitable Trust Building, Edsel Ford Residence, Grand Rapids, Michigan New York City Detroit, Michigan SECURITY: These bonds are the direct obligation of The Compound and Pyrono Door Co., and are secured oy in the opinion of counsel by a First Mortgage on its real estate, buildings, machinery and equipment. ASSETS: The net assets of the Company, after application of the proceeds from the sale of these bonds, have . been appraised at approximately $509,746.27, or about $3,185 for each $1,000 bond of the issue to be presently outstanding. Net current assets are $206,151.76 and total current assets are $233,269.25, against current liabilities of $27,117.49, or a ratio of over & ta I. : 7 ee Physical assets of the company have been appraised as of December 31, 1927, by the American Appraisal Company plus subsequent additions at cost at $287,174.68, which is over $1,800 in fixed assets for each $1,000 bond. EARNINGS: As shown by the report of Lawrence Scudder & Company, the average net income for the two years and three months ended March 31, 1928, after depreciation, but before Federal Taxes and interest on these uF bonds, and after elimination of non-recurring charges were $45,034.17 or more than 4.30 times maximum interest tel requirements on this issue, and for the year ended December 31, 1927, $59,795.02 more than 514 times maxi- mum interest requirements on this issue. It is expected that through the operation of this business under unified . management the net earnings will show a still further substantial increase. PURPOSE: The proceeds of this issue will be used to reimburse the Company for capital expenditures and for additional working capital. i ’ ar MANAGEMENT: The active management of the Company will be in the hands of Mr. Ross D. Scamehorn in | conjunction with Mr. B. S. McConnell, Mr. H. M. McConnell, and Mr. F. O. Ludlow, who have long been identi- » 3. fied with the door industry. All legal details pertaining to this issue will be approved by Gore & Harvey, Benton Harbor, Michigan, and by Travis, Merrick, John- son & Judd, Grand Rapids, Michigan. « ¥ ” » The audit of the Company’s Records was certified to by Messrs. Lawrence Scudder & Company. Appraisals by the American Appraisal Company of Milwaukee, Wisconsin. We offer these bonds for delivery when, as and if issued and received by us, subject to prior sale and approval of proceedings by counsel. % ° PRICES re Wie to yield about 5.70% . : 10g OA 5G to yield about 5.95% Be One to yield about 6.15% TOSS POLO to vield about 6.25% 1934—1940__________ AOA oo to yield about 6.50% \ 2 > CRESS, MCKINNEY & CO. LINK, PETTER & CO. a FIDELITY BUILDING BENTON HARBOR, MICH. MICHIGAN TRUST BLDG. GRAND RAPIDS, MICH. All statements-relating to securities are made after careful investigation and while not guaranteed are accepted by us as accurate. _ TCD t i 7 Forty-fifth Year Number 2331 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more ald, 25 cents; issues five years or more old 50 ceuts. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. PROBLEM OF THE RADIO. In a recent article in the Outlook Stuart Chase has asked some rather searching questions as to the future relationship between advertising and radio. His own answer to the problem is the recommendation that the Gov- ernment should take over broadcasting on the English license basis, cut out indiscriminate advertising over the air and provide the funds necessary for good programs by taxing the owners of radio sets for their entertainment. This is not a proposal which will ap- peal to a Nation that has always fought shy of governmental interference in either its business or its pleasure, but the picture which Mr. Chase draws of conditions in the field of radio broad- casting clearly indicates that there is something wrong with the present sys- tem. As it is now managed broadcast- ing stations send out two programs— a “sustaining” program which is at their own expense and a “sponsored” one for which some commercial firm pays in return for the privilege of hav- ing its name or products mentioned by the announcer. The trouble with this plan is that the public has shown itself bored to death with the advertising and the ad- vertiser has no reason to believe that he is getting his money’s worth when all he gains is a brief mention of his existence which the radio fan may not even hear. “The result,’ writes Mr. Chase, “‘is not a happy one. The public gets a rotten program, the advertiser gets a rotten deal, while the station itself is losing money, or making only a narrow margin. Worse economics it would be difficult to imagine.” The development of radio has been along the lines of more music and less advertising. The good old days of direct appeal to radio fans to buy more shoes and sealing wax and dill pickles have gone, except with some of the smaller stations at which rousing cam- naigns are still carried on—though it is doubtful if many people listen to them—in the -interest of local mer- chants or such dubious advertisers as the manufacturers of patent medicine. To-day all that business can hope to gain by going on the air is a vague good will. Will it continue to support broadcasting when it is impossible to gauge how successful as a selling force this good will may be and experts tend to agree that broadcasting is not a good advertising medium? In the United States we have some 700 broadcasting stations, nearly 10,- 600,000 receiving sets and a total radio audience which has been estimated at from 30,000,000 to 40,000,000. The an- nual cost of our broadcasting is put at $15,060,000. Who is to foot this bill if the public’s reaction to advertising causes the present advertisers to with- draw from the radio field? AMBITIOUS AIR PLANS. Secretary Hoover’s recent statement that the United. States leads the world in all forms of commercial aviation except passenger service and that be- fore long “this exception should cease to exist” seems now to be in a fair way toward realization. Certainly the announcement that a transcontinental air and railway sys- tem has been organized with a capital of $5,000,000 is the most important move in this direction which has ever been taken in this country. It is a significant development which we can compare only with the inauguration of the air mail just ten years ago. In time airplane passenger service in this country may be operated in- dependently of the railways, but it has always been the opinion of no less an aeronautical authority than Colonel Lindbergh that the future of air trans- poration in the United States is close- ly linked with the existing rail sys- tems. The vast distances which must be covered and the difficulties of night flying—not only those of the pilot but also those bearing upon the passenger’s comfort—make this combination em- inently practicable. We face in this country far different problems from those of Europe, where air travel has already made such phe- nomenal strides. The distances sepa- rating European capitals lend them- selves more easily to air transporta- tion. In the United States the air- plane is virtually useless for short routes, because the time consumed in getting from landing fields to urban centers cuts down the time saving which the airplane might otherwise effect. For long routes the wear and tear of airplane travel does not com- mend it to the ordinary traveler. Two years ago we should not have felt sanquine about the success of this projected forty-eight-hour service be- tween New York and Los Angeles, but since then the Nation has become sO air-minded that we see no reason why it will not in time establish a def- inite position for itself in our trans- portattion system. It is one of the direct result of the spectacular long- distance flying which we have wit- nessed during the past year. AFRICA MYSTERIOUS STILL. “Africa is better material than ever before,” says Martin Johnson in his new “saga of the African blue’ which he calls “Safari.” The radio, the air- plane, the motion-picture camera have not taken away the mystery of the ancient continent. There are. still trockless desert and impenetrable for- est; there are gold and mahogany and ivory and diamonds. There are the wild animals, of course, and in the book are stories of encounters with them which seem to justify the climax, “Osa was scared stiff.” We should perhaps be grateful for Mr. Johnson’s conclusions about Afri- ca, for they arrive at almost the same moment at which Daniel W. Streeter, another author and explorer, threatens us with disillusionment. He has reach- ed Paris on his way home from an expedition into the jungle, which he described, according to the cables, as “seven Babbitts after an elephant.” He advises us not to go big-game hunting in Africa because the journey is too long and too expensive for simple and “a couple of good scares.” The scares could be had more cheaply in Chicago, he thinks. Between the romanticism of Mr. Johnson and the cynicism of Mr. Streeter we might find ourselves not knowing whether to go to the Congo or Lake Michigan. But, happily, even Mr. Streeter admits that, while the flora and the fauna of a once dark continent have become more or less accustomed to armored cars and ma- chine-gun fire, Africa still offers pi- quancy and mystery. Since that con- clusion is identical with Mr. Johnson's, it is evident that we can have our ro- mance for a little while and be con- fronted by no dreadful alternatives of travel. pleasures ’ Africa is changing, but when the last conquest shall have been made by the Romans of the New World we can still stay home and read books about the good old days of lions and ele- phants. PEACE, POISE AND POWER. If Marconi had not believed that messages could be transmitted through the ether, he could not have invented the wireless; if Lindbergh had not had faith that he could fly across the ocean, he would never have reached Paris. Surely if this is true in the material progress of the world, it must be even more in higher spiriual things. What we humans need in this modern age is greater conviction if we are to find peace, poise and power. The reason that so many are rest- less, disappointed and upset is because in the desire to be up to date they have surrendered their beliefs and have nothing new to take their place. In- dividuals, societies and even churches are weak to-day because of this. What we all need, young and old, are con- victions—the ability to know when to say “yes” and “no”, and then to say it. Unless the Church can give this to her children then its teaching and preaching is vain; we have missed the power that comes through belief. It may be possible for a person to establish moral standards without hav- ing a religious faith; it is even possi- ble for one of little faith to know the difference between right and wrong. But the real test comes, not from ac- tion but from knowledge. The strength and the will to chose the right, espec- ially in the face of criticism and ridi- cule, can come only from the power that comes through believing. Every day we are called upon to make deci- sions, and if we have a genuine belief in the reality and personality of God, if we can think of Him as Jesus did, as a loving Father who is interested in our welfare and who hears and then we have something that will carry us through stress and storm and will bring sweet- ness and light into our lives. answers our prayers, GERMAN PLEDGES VIOLATED. The death of several Hamburg peo- ple by lethal gas, which is used only during wartime, will be a shock to the enthusiastic Americans who proceeded on the theory that Germany was tire:l of war; would never again engage in war and would keep her solemn pledges not to resume a warlike policy. When Germany was admitted to the League of Nations she signed-an iron- clad agreement not to engage in the manufacture of lethal gas and also pledged herself not to permit its man- ufacture within the German lines, be- cause it has no legitimae place in the industries of any nation. The discovery that there is enough recently produced lethal gas stored in Hamburg to kill a hundred million peo- ple will cause many good Americans to wonder if any more reliance can be placed on the solemn pledges of the German republic than could be placed on the infamous pledges of the most perfidious monarch who ever sat on a throne. Sana A systematic course of study in meat retailing has been carried on by the Shoshone Meat Council of Wallace, Idaho, and has opened the eyes of the retailers concerned as to methods of preventing waste and more efficient methods of merchandising. 2 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. San Francisco, May 19—At various times during the past several years we have had reports from retail grocers in different’ seetions of the country that a man claiming to represent this company had defrauded them of small amounts under various pretenses. This bulletin is sent you in case this man shows up in your territory. We will appreciate it if you will pass the information along to your readers in order that the latter may not be swindled out of even the small amounts which this man usually attempts to secure. This operator generally gives his name as J. M. Crane and the concern he represents as the Pacific Exploita- tion Co., publisher, or the Pan-Pacific Exploitation Co., or some similar name. He generally represents himself as soliciting subscriptions, at $1 per year to the California Graphic. There is such a publication in Los Angeles. However, the publishers assure us that they have also received complaints from various parts of the country, re- garding the activity of this man, and that he has absolutely no connection with their publication and that they have never received any subscriptions through him. Quite often this man will claim that a demonstration car of the California Packing Corporation will be in the local market at some specific time, from which the retailer can secure a supply of our products direct at ridicu- lously low prices. Sometimes this story is altered to the effect that the retailer will be given weekly quota- tions on our products at these low prices, the deliveries to come from some large out-of-town jobber, claim- ing that local jobbers are not large enough to handle the distribution. At other times this man claims him- self to be a representative of the California Packing Corporation, advis- ing the retailers that this company ap- preciates their patronage and has au- thorized him to present the retailers with a fountain pen as a token of this appreciation: Also, he states that this company has adopted the- California Graphic as a medium of informing the retailers of our quotations, etc., that the cost of subscription was borne by this company, but that the retailer should pay the postage for one year, which would be $1. The story this man puts up is varied from time to time to suit the occasion. Apparently the sole object is to col- ject $1 from the retailer and the only thing the retailer receives is a fountain pen of little value and the receipt. Probably this man misrepresents other prominent lines of grocery prod- ucts as well, as his operations during the past several years have extended over a wide territory. We have had reports from the New England states, New York, Ohio, Michigan, Wiscon- sin, South Dakota, Texas and Ken- tucky. For instance ,in February of this vear we had a report of his operations in Houston, Texas. By the time the complaint was made he had, of course, skipped out. The next report we had was from Indianapolis, Ind., the latter part of March. We have ttried to apprehend this man, going to the expense on occasion of having a private detective agency try and pick him up. However, as the retail grocers victimized rarely make a report of it until several weeks have passed, when the magazine for which they subscribed has not been received or the exhibition car has not put in an appearance, the man in the meantime having changed his base of operations, we have not been able to get him. Neither this company nor any of its representatives have any connection MICHIGAN TRADESMAN with this man. Nor has this company ever sent out an exhibition car or any car from which our products could be sold to any class of trade whatsoever. We will appreciate it if you will post all your retail customers, so that they may avoid being victimized should this man put in an appearance in your ” ‘territory. ‘California Packing Corporation. Henry McCormack, the pioneer mer- chant of Ithaca, paraphrased the letter from Coats & Sons, Ltd., in last week’s Tradesman, as follows: Ithaca, May 17—Your dun received. For supreme gall it sure surpasses any- thing we have ever seen. Who are you, anyway? We never heard of you or your needles before and we have been in business here for nearly half acentury. You evidently do not know much about sending goods unsolicited. We want you to understand that we do not care two whoops in Hades for your poor grade needles and advise you to mind your own business and not bother us with your unordered packages. Send and get them when you want them. I wouldn’t bother taking them to the office. Get that? Henry McCormack. We always knew Mr. McCormack was a good merchant, but we never suspected him of being a humorist. We gladly doff our hat to him and cheer- fully accord him an honored seat by the side of Mark Twain, Josh Billings and Will Rogers. Poorly formed toes on an otherwise perfect lady, and a gentleman's de- fective left eye. These are the defects which are said to be present in a series of counterfeit $100 bills in circulation in the Middle West, according to in- formation received by the Realm from the Secret Service Department of the Government. The counterfeit bill de- sign, according to the Treasury De- partment, is very clever. It is made upon the Federal Reserve Bank of New York, series of 1914, and bears the signatures of John Burke and W. G. McAdoo, and a portrait of Franklin. On the back of the counterfeit bill ap- pears the lady, the Goddess of Liberty, with deformed toes, and the gentleman, 3enjamin Franklin, with a conspicu- ously large eyeball. Washington, May 21—Knowing of your interest in the question of protect- ing the public from fraudulent adver- tising, I am taking occasion to write you as follows: For the past year I have been study- ing this question. While it cannot be stated with accuracy, I believe the amount of which the people of this country are annually robbed by such advertising exceeds five hundred mil- lion dollars. The greater part comes from the poorer classes, who are ap- parently unable to protect themselves or to successfully demand redress. I have examined magazines which car- ried in a single issue more than fifty false and misleading advertisements. I do not refer to the advertisements that are apparently true or in the twilight zone, but to those which are shame- lessly and brazenly false and known io be so by the publisher. The Postoffice Department, the De- partment of Justice, and the Federal Trade Commission have all tried to suppress and control this gigantic fraud but they have failed. This is largely due to the fact that these crooks are generally fleeting and_ irresponsible. When suppressed in one place, they change their names or move to another May 23, 1928 Re 3 De To Every Man His Work JDUCATION and training fits eS i certain people tor certain work. q If you want to put them at a a disadvantage try forcing them into ' strange jobs. The duty of an Executor under a Will is familiar work to us because we have specialized knowledge and training in what to do and how to do it. Come in and let us tell you some of the puzzling problems that might arise in settling any Estate....yours for example. THE M\ICHIGAN [RUST COMPANY GRAND RAPIDS THE FIRST TRUST COMPANY IN MICHIGAN I May 22, 1928 MICHIGAN TRADESMAN locality, and continue their practices. What is the remedy? What of the publisher? Without his help these schemes could not be successfully con- summated. The publisher helps per- petrate the fraud. He shares in the ill-gotten gains. The publisher is the “go-between” who brings the crook and his victim together. Why should not the publisher be made a party to the suit? I believe that one action against a publisher would often have more effect than fifty against the ad- vertiser alone. I know it has been argued that it is a grave responsibility to place upon the publisher to make him responsible for the truth of the advertisements he publishes. But every man must take the responsibility of conducting his business according to law. The honest publisher does not ask to be made an exception. Many publishers carefully censor the character of their adver- tisements. One of the most valuable assets of the publisher is the belief of the public in the honesty of the advertisements he carries. The Commission has a practice that it frequently follows of inviting the representatives of an industry to a con- ference, where those who attend may of their own motion adopt rules of practice for their guidance. These con- ferences furnish an opportunity for an industry to clean its own house and, on its own initiative, to abolish practices that are unlawful. It does not mean that those who attend such conferences are themselves guilty of unfair practices. Quite the contrary is generally true, for these conferences are usually urged and brought to a successful termination by those in an industry who are obeying the law, and who wish not only to pro- tect the industry, but the public. The Commission is now considering the advisability of calling such confer- ence in the publishing industry. This plan is the fartherest possible from an attempt in any degree to censor the press. It is simply an opportunity to abandon practices already declared un- lawful in the industry. It is proposed to call first a conference with the pub- lishers of periodicals, as we thought from the size of the industry that the «st results could be obtained by divid- ing it into different branches. How- ever, at this conference of the period- ical publishers we should like very much to have some of the leading newspaper publishers represented. I may add that I have discussed this matter with representatives of probably one-half of the publishing industry of the country, and without a single ex- ception they have approved such pro- posed plan. I should like very much to have your thought in relation to this matter, and if you approve the proposal and the Commission finally decides to hold such conference, may we have your assistance and co-operation? W. E. Humphrey, Chairman Federal Trade Commission. Clare, May 21—I write to nform you of the settlement of my account with E. L: Rice & Co, of Detroit. — You will remember airing this matter some months ago in the Realm of Rascali{y. I informed the company, on receipt of the goods, that they were unsatisfac- tory and were held subject to their order. They tried to intimidate me and force collection by letters, collec- tion agencies and drew on me through the banks. They finally gave the mat- ter to an attorney here. I stood firm and in every case said the goods are subject to the firm’s order. After a time they offered to settle our differ- ences if I would send in the goods and pay them $30 and retain the show case. The show case was all right and the price was right. It happened I could use the case, so I sent in the goods, deducted five dollars for express charges, which I had paid, and sent them a check for $25 to balance ac- count. I wish to thank you sincerely for your kind attention and willingness to help. I concede gladly that you make good your claim “Unlike any other paper—frank, free and fearless for the good that we can do.” [I am strongly interested in the fight you are making in behalf of the independent merchant in these days of chain stores, frauds and general cussedness. I welcome your paper and read it carefully when it makes its weekly visit. Dr. J. W. Dunlop. Shipment of First Cantaloupe Car. Los Angeles, May 19—Fred Bright, the well-known Imperial Valley canta- loupe shipper, received not only state- wide publicity over shipping the first car by express but also National pub- licity, the value of which will be hard to estimate. The first car, as usual, was a “pool” car, the shipper being the one with the largest percentage in the car. This fact brought Bright into the limelight. A newspaper clipping bureau reports that over 5,000 newspapers in the U. S. published this news item along with the name of shipper—in this case, Fred R. Bright, of El Centro. The same estimate shows that, placed end to end, these news items would measure over a mile in length. The Southern Railroad Co. also featured the first car in its own publicity; it also had the first crate sent by air ‘mail to Presi- dent Coolidge. This first crate news item secured front page position in several hundred prominent daily newspapers. It was sent out ‘by the Associated Press to all Eastern, mid-Western and Southern circuits. Including the hundreds of agricultural papers and local weeklies in many states, this special news item, it is stated, had a circulation of upward of 20,000,000 copies, thus again making the Imperial Valley product prominent Nationally. ——_»-e—__ New Director of the State Board of Pharmacy. Garfield M. Benedict, county clerk of Sanilac county, was named director of the State Pharmacy Board May 15 to succeed H. H. Hoffman, whose resignation became effective on that date. J. Edward Richardson, of De- troit, was appointed a member of the Board to succeed Alexander Ried, of Detroit, who resigned. After spending his childhood on a farm near Sandusky, Benedict taught in the country schools for eight years, spent four years in the Auditor Gen- eral’s department at Lansing, passed the State Pharmacy examination in 1911 and conducted a drug store at Applegate until 1921, when he was elected county clerk. Benedict is president of the San- dusky board of education and was an active supporter of Governor Green. —~.2>~@ Last Meeting of Kalamazoo Council. Kalamazoo, May 15—At the regular meeting of Kalamazoo Council last Saturday evening, Milford Tower and W. L. Marker were initiated and C. T. Norman was reinstated. The Council went on record as favoring sickness insurance, as per the proposed amendment by W. H. Lewis, PG G. : Our delegates to the grand lodge go instructed to work and vote for sick- ness insurance (same amount and cost as our present accident insurance). D. L. Goodrich was requested to take care of hotel reservations at Petoskey June 14, 15 and 16. : Our Secretary, F, A. Saville, is very ill with tonsilitis and is too weak to even sit up. J. J. McGuire. Home Guard Protection... The New Era Life Association is ahome organization that protects financially the families of its members when the supporting arm is taken away. It is a legal reserve association whose busi- ness methods, surplus and safety are governed by those who pay the premiums. They choose the officers and through a represen- tative body express their wishes as to the management of their insurance. The New Era Life Association is a Grand Rapids Organization and Managed by Grand Rapids and Michigan Men NEW ERA LIFE ASSOCIATION (A Legal Reserve Organization) 2nd Floor, Grand Rapids Savings Bldg. Grand Rapids, Michigan Telephones 9-3189; Evenings, 8-7797. 4 MOVEMENTS OF MERCHANTS. Manistee—The Mertens Drug Co. has opened its store No. 2 in the cor- ner store of the Aarons building. Detroit—The Henderson Tire Co., 5918 Second boulevard, has increased its capital stock from $25,000 to $150,- 000. Muskegon—The Rice Clothes Shop, Inc., 934 Second street, has increased its capital stock from $10,000 to $25,- 000. Holland—The French Cloak ‘Co. has opened a branch store in the newly remodeled Van Bree building at Zee- land. St. Johns—Fred C. Burk has in- stalled a modern meat market in his department store. It is thoroughly equipped with mechanical regrigeration. Otsego—C. Clay Benson recently purchased the Townsend building on East Allegan street and will remodel it. The first floor will be occupied by his funeral chapel. Saginaw—Al Brandle has completed the remodeling and enlarging of his clothing store at 101-3 Genesee avenue. A modern front has been installed and new fixtures added. Saginaw—Edward Schust, President of the Schust ‘Co. and one of Sagi- naw’s prominent business men, has been elected president of the Saginaw Board of Commerce. Allegan—Sidney Wise has purchas- ed the interest of Frank Switzenberg in the grocery stock of Wise & Swit- zenberg and will continue the business under his own name. Lansing—Mrs. E. Clemmer is clos- ing out her stock of women’s wearing apparel at 208 South Washington avenue and will open a similar store at Charlotte about June 1. Lansing — The Lansing Furniture Co., 402-4 South Washington avenue, is conducting a closing out sale of its entire stock of furniture, stoves, floor covering, etc. and will retire from business. Herman—The Farmers’ Co-Opera- tive Association of Herman, is erect- ing a branch store at Aura. The Aura farmers have purchased stock in the Association in order to have a store located there. St. Johns—The Mate Furniture Co., recently of Charlotte, has leased a store on East Walker street and is installing a complete stock of furniture and house The will soon be open for business. Lake Odessa—Mr. and Mrs. Will Gardner, who have been conducting the A. & P. grocery store here for about six years, have resigned and will go into other lines of business. They expect to remain here. Saginaw—The A. A. Adams Stores, Inc., has plans for a four-sory, steel, concrete and stone mercantile building, costing nearly $1,000,000. It will re- place the old Everett House, Genesee avenue and Franklin street. Dearborn—Petrak’s, Inc., 153 West Michigan avenue, has been incorporat- ed to deal in household goods, sport- ing goods and hardware, with an au- thorized capital stock of $10,000, $5,000 of which has been subscribed and paid in in cash, furnishings. store MICHIGAN TRADESMAN Manistee—Harry A. Johnson, for a number of years employed by the late Harry J). Aarons in his clothing store, has leased a store in the Aarons build- ing and engaged in the clothing and men’s furnishings business under his own name. Sturgis—J. C. Fricker has purchased the grocery stock and store fixtures of W. Jj. Ringler, who has removed to Texas to enter the employ of the se- cret service department of the Govern- ment. Mr. Fricker has been connect- ed with the Taylor Produce Co., of this city, for several years. Detroit—The. Meyer Jewelry Co., has merged its business into a stock company under the same style, with an authorized capital stock of 6,000 shares at $25 per share and 1,500 shares industrial stock, of which amount $100,000 has been subscribed and paid in, $21,132.68 in cash and $78,867.32 in property. Detroit — The MacDiarmid Candy Co., manufacturer and wholesale and retail dealer, has merged its business into a stock company under the style of MacDiarmid, Inc., 1410 Maple street, with an authorized capital stock of 25,000 shares at $1 per share, of which amount $12,500 has been sub- scribed and paid in, $2,500 in cash and $10,000 in property. Pigeon—Establishment of a canning plant at Pigeon by the United Food Co. has been assured through local subscriptions and construction work on the factory will start soon. The plant will be built on the site of the Pere Marquette stock vards and will cost about $75,000. A building, 50 by 150 feet, one story in height, will be built, with an addition later of the same size. Hartford—The old Keeny flour mill is being taken over by the Hartford Milling, Feed and Supply Co., which is being incorporated for $15,000. A. Casteel and W. A. Keeny, owner of the mill, are the principal stockholders. Messrs. Casteel and Keeny plan to thoroughly remodel the mill and make it one of the most modern mills in the State. The mill will specialize in wheat and buckwheat flours. Later an elevator will be erected and when business demands warehouses will be added. Lake Odessa — Edwin Shellhorn, clothier and men’s furnishing goods, who has conducted his store here for nearly eighteen years, and who has been conducting a closing out sale dur- ing the last vear, has sold his remain- ing stock to Mr. Grover, of Mt. Pleas- ant. who expects to open in a few days with a slaughter sale on the en- tire stock of merchandise, including the dry goods he purchased of the firm of E. C. Tew & Sons. Mr. Shellhorn expects to go into some other line of business. Detroit—Joseph A. Marks, 69 years old, retired hardware merchant and former poor commissioner, died at his home, 18085 Parkside avenue, May 19, after an illness of six month.. Born in Red Bank, N. J., Dec. 24, 1858, Mr. Marks entered business in Detroit in 1888. In 1900 he changed his line to sporting goods. He retired in 1925. For six years he was a member of the poor commission, and he helped build the first unit of receiving hospital. He was a 32nd degree Mason, a member of Detroit Commandery, Knights Templar, and Detroit Lodge of Elks. He was a charter member of the De- troit Athletic club and a member of the Pastime Gun club. Cadillac—Directors of the Cadillac State Bank announce the appointment of Jay J. Veldman as cashier, to suc- ceed Frank Welton who recently re- signed on account of Mrs. Welton’s health, to take effect June 1. The new cashier has been associated with the Cadillac State Bank since 1910, when he started as book-keeper, and his many friends in the Cadillac district are pleased to learn of his advance- ment. Mr. Veldman was born at Fal- mouth, living there until he went to Ferris Institute where he graduated in and commercial business courses. He has worked in the vari- ous branches of the local bank and eight years ago was made assistant cashier. The Cadillac State Bank is known as. one of the strongest banks in Northern Michigan and has total footings of $2,700,000. It was organ- ized in October, 1895, succeeding the private bank of D. A. Blodgett & Co. Ever since Clam Lake (later called Cadillac) was organized back in the early seventies, there has been a bank en the present site of the Cadillac State Bank. banking Manufacturing Matters. Monroe—The Hydro-Check Corpo- ration has increased its capital stock from $20,000 to $100,000. Grayling—The Grayling Manufac- turing Co. has started a dowel and tie plug manufacturing business. Detroit—Wise Industries, 1033 Mt. Ellictt avenue, manufacturer of cap nuts, rustproofing, etc., has increas- ed its capital stock from $30,000 to $500,000. Owosso—The Owosso Foundry Co., G. T. Ry. and Washington street, has been incorporated with an authorized capital stock of $50,000, all of which has been subscribed and $25,200 paid in in cash. Detroit—The Lifetime Metal Prod- ucts Co., 440 Garfield street, has been incorporated to manufacture and sell household products, with an authorized capital stock of $15,000, $11,000 of which has been subscribed and paid in in cash. Niles—Ross D. Scamehorn, secre- tary of the Kawneer Co. in Niles, has resigned to become general manager and treasurer of the Compound and Pyrono Door Co., in St. Joseph. Last year the company added $80,000 to its building and equipment. Detroit—The Pyro-Lite Corporation, 610 Blaine avenue, has been incorpo- rated to manufacture and sell adver- tising signs and sheet metal sundries, with an authorized capital stock of $10,000, $1,000 of which has been sub- scribed and paid in in cash. Lansing—The Sherwood Paint Co., Inc., 409 East Shiawassee street, has been incorporated to manufacture and sell paint, with an authorized capital stock of $40,000, $22,850 of which has May 23, 1928 been subscribed and paid in, $22,550 in cash and $300 in property. Detroit — The Detroit Concret Products Co. has merged its business into a stock company under the style of the Detroit Concrete Products Cor- poration, 439 Penobscot building, with an authorized capital stock of $30,000, all of which has been subscribed and paid in in property. 0 Monroe—The Hydro Check Corpo- ration, manufacturer of hydraulic shock absorbers, has closed a deal whereby the Continental Motors Corporation of Detroit will take over full manufac- turing and selling operations for the local product. The Continental Corpo- ration has begun work on its produc- tion program which calls for an out- put of 6,000 sets a day. All of the work will be done in the Detroit and Muskegon plants. oso Marketing of Meat in Chain Stores. Formal complaint against practice of various chain store organizations throughout the country in their rela- tion to independent retail meat dealers has been filed with the Federal Trade Commission by Representative Celler, of Brooklyn, N. Y. In a written statement issued May 19 explaining what has been done on the subject Mr. Celler stated: “On May 12 last, there was adopted in the Senate of the United States, Senate Resolution 224 presented by Senator Brookhart which directed the Federal Trade Commission to investi gate the chain store system of market ing and distribution with a view t providing for regulation thereof. Thi resolution is very wide in its scope, covering as it does chain stores in gen eral. “On May 16, I held in my office meeting with representatives of tli Department of Commerce, Depari ment of Agriculture and Department of Justice, to obtain their opinions on the matter in which we are interested; namely, the chain store situation as it affects the independent retail meat dealer. “At this meeting, we discussed the Senate resolution as it pertained to the meat situation. The representatives of the Departments present, all sympa- thetic with our cause, felt that inas- much as the Brookhart resolution is wide enough to include the meat indus- try, it would be more to our advantage to co-operate with the Federal Trade Commission under the Resolution, than to proceed independently of it. The representatives of the Departments assured me that if called upon, thes would assist in any way possible with the Federal Trade Commission. “Because of the wide scope of th: Brookhart resolution, and in order ti place before the Commission our special interest in the investigation. namely the meat situation, I have pre- pared and mailed to the Commission a complaint in line with our interest.” —_+-+__ Sauerkraut—Cool weather has tend- ed to maintain consuming outlets in larger than normal volume for the season. Some irregularity in prices exists but it is chiefly among th smaller factors who have not ample finances to carry their stocks. -J rr ia > ’ - * - co ° ” ‘ @& 4 << - 7? . - m € iy ¢ » é : & & ; : ° ms ~ € » - * j { « » » t ¢ j ~ 4 46 . oo & » ¢ é < ~ at, « a 3 « ¢ . 2 é i é “ ~ 8 a oi . a & ° - ¢ . qv aa e + » : 4 _f ef « oS . : 4 » f = ¥ May 23, 1928 MICHIGAN TRADESMAN 5 Essential Features of the Staples. Sugar—Jobbers hold cane granulated at 6.75 and beet granulated at 6.55. Tea—The market has shown some activity during the past week and prices on everything are fairly well maintained, but there is still some shading here and there. The under- tone, however, is undoubtedly better than it was a week or two ago. For- eign markets on everything desirable are still firmly maintained. Cheap lots of tea are being cleaned up and al- together the future is stronger than it was some time ago. Coffee—The market for Rio and Santos coffee has continued its upward tendency during the past week. The cause is firm news from Brazil appar- ently based upon the confidence of the holders down there that they are going to be able to take care of the coming crop. Altogether, all grades of Rio and Santos coffees are probably % cent higher than they were last week. Late in the week prices eased off a trifle, but not enough to amount to anything. Mild coffees have had a firm week and probably are % cent higher than they were last week. The jobbing market for roasted coffee is firm in sympathy with green. A good many holders advanced prices during the week. Grocery Canned Fruit—The only surplus of California peaches on the Coast ap- pears to be in the top grades as others are sold up. Pears are about out at the source. Pineapple is firm in all grades and is selling well for the season. Dried Fruits—The most sensational change in dried fruits has been in prunes, due to the shrinkage in the anticipated crop in the Northwest. Both California and the Northwest have been cleaning up 1927 packs, re- sulting in an almost total clean-up in the latter district, while California is reported to have moved out practical- ly all of its Santa Clara packs. A con- siderable period of good prune con- suming markets is faced by the trade with much smaller stocks of carry- over on which to fall back upon than were held a year ago. Usually quota- tions are put out on new crop apri- cots at this season but there have been no feelers as yet and the new pack peach market is equally uncertain due to the inability of packers to estimate the tonnage of both fruits and the probable basis which can be used in soliciting new crop business. ‘Canned Vegetables—New Pack as- paragus business, delayed when prices were first announced, has been coming in more freely as buyers are convinced that the pack will be curtailed and that there will be comparatively few soup cuts or ungraded put up. Assortments are being cut down and straight offers for the two packs mentioned are turn- ed down by canners. The price range has been well maintained which is an- other reason for covering known wants. Major vegetables have not been active in a spectacular way, but there has been an improvement in the Southern tomato market. ‘The demand is not particularly heavy even though packers have firmer ideas and say that with a late planting season the outlook for new crop is uncertain. Corn is the least active of the leading vegetables and is in no more than hand-to-mouth demand. Peas have been in better de- mand for spot offerings although fu- tures are still conservatively regarded. Canned Fish—Some Chinook salmon packers have delayed opening prices since they have been compelled to pay 18c for what fish they have packed so far and they are not sure what figure will prevail for the season in raw ma- terial. The $2.35 opening, which some buyers have insisted should be top, is entirely out of line with an 18c basis for fish, and even the $2.45 which some canners named is below a profitable selling basis. Pink salmon has been a slow seller at present prices and be- cause the weather has been too cool for a normal consuming movement. Strength on the Coast and difficulty in making replacements keeps up the spot basis. Reds remain dull. The Maine sardine pack has been light and stocks throughout the trade are in broken assortment. Salt Fish—The demand for mackerel during the week has been only fair. Business is being done every day, but not in large lots. Prices are unchang- ed for the week. Herring is firm and wanted. Beans and Peas—The demand for dried beans is very dull, but holders are feeling fairly confident. The mar- ket is steady throughout. The same applies to dried peas. Cheese—The market has had a firm week. Business is quiet, but the offer- ings have only been light. . Demand fair. Olives and Pickles—Bottled olives are in better demand from the retail trade, even though the weather has not been seasonably warm this spring. The continued buying is attributed to the light stocks throughout the trade. The spot market is firm in all grades and sizes, while the tone is reported to be even firmer in Spain. Rice—Stocks are not heavy and with a firmer undertone and the prospect of a late season on new crop the shorts are inclined to anticipate their needs for longer periods ahead. Wires from the South state that the market con- tinues to show strength. Nuts—An advance of 34@2c will be made on California walnuts in the shell by the California Walnut Growers’ Association, effective Friday of this week, and since the trade was notified of the change Coast buying has been on the increase as postings indicate a crop of about 50 per cent. of last year’s record outturn. Advices are that the California almond crop this year will be about normal. Europe predicts a smaller walnut and almond crop than last year, and with a comparatively light carryover shellers have had firm- er ideas on goods for prompt shipment or for movement in the early fall. Im- porters and manufacturers have re- duced their stocks of both nuts and with a more favorable selling situation in prospect the tendency has been to pick up some of the cheap offerings here as the market is below the level which prevailed a year ago. Offerings have narrowed among sellers and the change in the situation has been ac- companied by an upward swing of Filberts have made a marked advance abroad, and while this has been reflected here the spot market is not up to the basis of primary points, expenses considered. and Molasses—There is a good routine business in fine grocery it consists mostly of Stocks in buyers’ hands are comparatively light and the general is healthy. Prices are steady without change. Sugar syrup is in very fair demand, owing to the comparatively light production. The market is steady. Compound syrup is in fair demand, but most buy- ers were able to anticipate the recently reported advances. Prices are un- changed for the week. ee Review of the Produce Market. Apples—Baldwins, $2.50@3; North- ern Spys, $3@3.50; Western Jonathans, $3 per box; Rome Beauty, $3.50 per box. Asparagus—$1@1.25 per doz. bunch- es for home grown. Bananas—6@6%c per Ib. Butter—-Butter has had a firm week. The market shows advances aggregat- ing about le per pound. At the pres- ent writing the market is steady to firm, receipts under coast control and demand excellent. Jobbers hold fresh packed at 43c and prints at 45c. They pay 24c for No. 1 packing stock and 1c for No, 2. Cabbage—New from Texas has de- clined to $5 per crate. Carrots — Calif., $4.25 for iceberg crate; new from Texas, $2.25 per bu. Cauliflower — New from Florida, $3.50 per doz. Celery—75c@$1 per bunch accord- ing to size; Florida, $6.50 per crate. Cocoanuts—$1 doz. or $7.50 a bag. Cucumbers—Indiana hot house, $2 per crate. values. Syrup molasses, but small purchases. situation Dried Beans—Michigan jobbers are quoting as follows: C. Pea Beans 9.3 $9.90 light Red Kidney .. 9.85 Dare Red Kidney ..... 9.65 Eggs—The market has had a rather uneventful Early in the week the situation about steady, but later arrivals increased and the mar- ket became weak. At the present writing the market is decidedly weak. week. was Local handlers pay 27c for strictly fresh. Grape Fruit — Florida commands $6@6.50 per crate. Green Onions—Chalotts, 65c per doz., home grown, 25c per doz. bunch- es. Lemons — The upward movement still continues due to scarcity of stock. Prices have advanced another $1 per box during the past week. Quotations are now as follows: OOO Sumkist (2 $10.00 go) Red Balk 2200 0 9.50 Bu Rea Hale jo. 9.50 Lettuce — In good demand on the following basis: Arizona Icebergs, 4s, per crate__$4.00 Arizona Iceberg, 6s, per crate__ 3.75 Hothouse feaf, per Ib. ~.-__.__. 14c New Potatoes—$2.50 per bu. or $6 per bbl. for Florida. Onions—Texas Bermudas, $2.50 per bu. crate for white and $2.25 for yel- low. Oranges—Fancy Sunkist California Valencias are now on the following basis: 100) $7.00 2G 7.50 PS ee 8.00 176 2 9.00 AQ) 9.00 6G 9.00 Ooo 9.00 DOR) 8.25 Red Ball 50c cheaper. Peppers—Green, 65c per doz. Pieplant—Home grown, $1.50 per bu. Potatoes—The market is steady on the basis of 40@50c per bu., generally over the State. Poultry—Wilson & Company pay as follows: Heavy fowls: 2-02.00 24c Enoht fowls) 2002032 20c Heavy Broilers 2.02. 30¢ Eieht W. LE. Brotlers 2) 25c Radishes—40c per doz. bunches for home grown. Strawberries — $4.50 for Klondikes and $5.50 for Aromas from Tenn. and Ark.; 24 qt. crates. Sweet Potatoes—$2.50 per hamper for kiln dried stock from Tennessee. Tomatoes—$3.25 for 10 lb. basket of hot house; $1.25 for 6 lb. basket from Calf. Veal Calves -— Wilson & Company pay as follows: Pane 19c Goed 2 17c Medium = 0-00 15c Poon 10¢ —____@ 64 __ And He Smiles Through It All. The average retail druggist has many things to contend with: If he charges a reasonable profit on prescriptions he is a “swindler.” If he delays the delivery of a pre- scription he is “unreliable.” If the prescription does not cure the patient it wasn’t properly compounded. If the druggist asks cash on delivery the customer is “peeved.” If he sends a statement asking pay- ment the customer is “sore.” If he refuses to “cut” prices on sta- ple proprietaries he is a “robber.” If he cannot furnish change for a $100 bill he is “no good.” If he refuses to cash a check he is “not obliging and is mean.” If he cannot allow the discount on an overdue gas bill he is a “crab.” If he is out of an article called for the customer is disgusted. If he refuses to take back damaged goods he is “stingy.” If he refuses to buy tickets to every entertainment he is “smal.” If he does not contribute to every charity he is “hard-hearted.” If he does not prescribe for every ailment he is a “numb-skull.” If he fails to open early and close early he is “lazy.” If he cannot answer every question he is not accommodating. If he does not meet every request promptly he is condemned. If he fails to smile he is a “grouch.” Verily the life of the average retail druggist is not a “bed of roses.” SUCCESSFUL SALESMEN. Guy Pfander, District Manager Detroit Free Press. The wise saw to the effect that “the race is not always to the swift,” or the story from which it was culled, was not the product of an American brain. While all Americans or the intelligent of most other nationalities are willing to grant to the plodder the measure of success consistent with the efforts put forth and their continuance, still there is a disposition to demand an immedi- ate return from expended energy. There is a continued pressure about the modern manner of doing business which renders it difficult for the plod- der to keep up with the procession, and so it is quite probable that the patient plodder will be sidetracked for a more energetic person. Time is worth more than anything else on the market to- day, and he who can save any of this valuable commodity soon finds that there are those who recognize his worth and are willing to give an equivalent for it. Therefore the saying that the race is not always to the swift did not origin- ate with an American, for with Ameri- cans the race is to the runner who gets there first, whether he be swift or slow. The young man of to-day who can save time is the very person thousands are seeking, but the time must really be saved, the work must be done in a thorough manner and one that calls for no second application. It is necessary for the successful American to-day to be capable of grasping the meaning of an order as soon as received, and the same keen discernment must be used in its execu- tion. Our forefathers were satisfied with the ox, but we of to-day are not satisfied with the speed of the fastest horses and as a means of annihilating space have constructed 60 mile auto- mobiles, and the relative speeds of the two show the difference between time that was and time that is. There is a certain class who reason in this manner: “Now, should I deny myself the pleasures that are possible in my day and within the reach of my resources, what will it profit me? What pleasure will there be in wealth when the power of enjoying the advantages it confers on its owners is gone?” While this train of reasoning may not be strictly logical it is a philosophy that many practice. Although this may hold good as a general proposition, it is not true in individual instances. An example of its intelligent appreciation is the sub- ject of this sketch. The life of Guy Pfander goes to show that it is pos- sible to gain a foothold in the financial world before old age lays a chilling hand upon the worker, robbing him of the power of enjoying the fruits of his labor. Guy Ames Pfander was born in Battle Creek April 27, 1884. His father was born in West Baden, Ger- many. His mother, who was of Yan- kee antecedence, was born in Battle Creek. After completing the tenth grade in the Battle Creek schools he found it necessary. to engage in busi- ness and took the special agency in MICHIGAN TRADESMAN Battle Creek for the Chicago Daily News and Daily Record. He worked up the circulation of both papers to the best of his ability. Five years later he assumed the distribution of other Chi- cago and Detroit papers in the Battle Creek field, supplying the news dealers, After eight years’ service of this character he en- tered the employ of Taylor Bros., con- fectionery manufacturers, as traveling salesman, covering Central and West- ern Michigan for four years. He thea entered the office of the Moon-Journal at Battle Creek, taking charge of the circulation for four years. He was then offered a position in the circula- tion department of the Detroit Free After working in the office for a few months he was transferred to the State and country circulation de- carriers and subscribers. Press. partment and opened an office in Jack- son. Four years later he was taken back to the home office in Detroit to act as assistant manager of circulation. One year later he was transferred to Fort Wayne, Ind., where he spent a year and a half in working up the cir- culation of the Detroit Free Press in Northern Indiana. He was then trans- ferred to Bay City and given Eastern Michigan territory. After two and a half years in that field he has been transferred to Grand Rapids and given approximately twenty counties to cover for the circulation department. Mr. Pfander was married July 7, 1925, to Miss Agnes Laura Harbison, of Detroit. He is a member of K. P. Lodge, No. 35, of Battle Creek and also Battle Creek Council, No. 253, U. C. T. He went through all of the chairs of the latter lodge at Battle Creek. Mr. Pfander attends’ the Presbyterian church and owns up to but one hobby—billiards. He attributes his success to fair dealing, but those who know him best insist that a won- derful personality has much to do with the remarkable achievements he has made in the circulation line. For several years Mr. Pfander acted as Battle Creek correspondent for the Tradesman, using the caption Chirp- ings of the Crickets. He is a ready writer, a steadfast worker and a thor- oughly dependable gentleman in all the term implies. The Tradesman is glad to welcome him back to the scene of his early struggles and accomplish- ments, believing that he will soon make a name and a place for himself in the city of his adoption. ee Open-Mesh Underwear Offered. As a warm weather item, one of the leading manufacturers of women’s un- derwea~ is featuring a new Summer line of garments made of silk in an open mesh weave. Only staple items this line. Although shipments cannot be made until June 1, several large local and out-of-town firms have placed substantial orders. The garments are made of pure tram silk in a tricot weave and in tailored styles only. Flesh is the only color featured. Prices range from $15 to are inclrvded in $25.50 per dozen. —_»~+<---___ A “Welcome” mat at the door does not mean nearly so much as a hearty hhandclasp. May 23, 1928 “Straws Show the Way the Wind Blows” “Perhaps what follows doesn’t amount to much, coming as it does from a small retail grocer. However, I would like to say that I find a great deal of satisfaction in handling your coffee and tea. They are good sellers. Our customers never complain of quality. There is no wrangle over price. I think that Chase & Sanborn’s coffees and teas are a line which independent grocers, so called, should push to the limit. You certainly de- serve their cooperation.” There is evidence to show that the rank and file of retail grocers the country over is push- ing the sale of SEAL BRAND COFFEE as never before. At atime when so many com- petitive brands are being sold at retail prices that show a profit only to the manufacturer, independent merchants in_ ever-increasing numbers are getting behind the coffee every pound of which spells satisfaction to the trade and shows a living profit to the dealer. Chase & Sanborn Importers SEAL BRAND COFFEE AND TEA Boston Chicago Grocers Supplied by Chase & Sanborn, 327 N. Wells St., Chicago Keep Your Will Living Document Do Not Permit It To Stagnate With Out-of-date Provisions It should change as the needs of your family develop. Provisions which were ideal at one time often prove utterly unsuitable at an- other. Sons grow up and go into business; daughters marry. The family circle grows and shrinks: your circumstances so should your Will. change, and GRAND RAPIDS TRUST CO. Grand Rapids, Michigan *) + May 23, 1928 MICHIGAN TRADESMAN INDEPENDENT STORES. They Cannot Be Wiped Out By the Chains. Despite the rapid growth of chain store units in the retail grocery field —-a growth which has increased them from about 8,000 units in 1914 to about 57,000 at present—there is little fear that they will wipe out the independent grocer. This view was advanced last week by J. R. Compton,. Jr., of the Blackman Company, of New York City. Mr. Compton, who has just completed a comprehensive survey of the retail grocery field, further said that his opinion would hold in the face of the fact that present plans contem- plate the addition of about 10,000 chain outlets during the current year, and that these 10,000 outlets would mean the eventual replacement of some 23,- 000 independents. “The most far-seeing chain opera- tors say that the elimination of the in- dependent grocer is an impossibility,” Mr. Compton continued. ‘They say that the cash-and-carry principle can never be extended much beyond sup- plying 50 per cent. of the market. The reasons for this have been simply ex- plained by a recognized leader in the chain store field. This man says that however much the less fortunate fam- ilies may need to practice economy, they cannot organize their incomes so as to buy wholly for cash. He adds that, on the other end of the income scale, the accommodation of credit and delivery appeals to those who can af- ford its comfort.” Mr. Compton went on to say that there are about 335,000 grocery out- lets in the country at present but that, even if chains eventually operate 50 per cent. of them, it does not mean that there will be 167,500 chain stores. Me added that the maximum number of chain units which can be properly supported is most often estimated at 125,000. Allowing another 125,000 for independent stores, Mr. Compton placed the ultimate maximum of gro- cery outlets in this country at 250,000. “Of the present 335,000 units, it is estimated that 278,000 are operated in- dependently,’ Mr. Compton resumed. “Subtracting from 335,000 the estimat- ed ultimate number of outlets of both types—250,000—a reduction of 85,000 will be shown. Inasmuch as 68,000 chain units will be needed to bring the present 57,000 to the estimated maxi- mum of 125,000 of this type, the actual reduction in the number of independent units will be 85,000 plus 68,000, or 153,- 000. “With 153,000 independent grocery stores scheduled for elimination, it is important to determine where the elim- inations will occur. The best way of going about this is to determine where the possibilities of chain store growth are greatest. The general theory, which is apparently confirmed by au- thoritative statistics, is that the natural field for chain operation is the big city. For example, in the cities of Chicago, Baltimore, Atlanta, Kansas City, Se- attle, Denver, Syracuse and Spring- field, Ill., there are 16,763 retail grocery stores. Of this number only 3,706, or about 22.11 per cent., are chain units, but these units do $159,807,600, or about 41.8 per cent., of the $382,349,- 000 total grocery business of those cities. “The dominance of chains in Phila- delphia is more complete than in any other city in the country, and it is said that 90 per cent., of all grocery sales in that city are made through chain units or buying associations. In Nor- folk, Cleveland, Boston, Jersey City, Washington, Cincinnati and Springfield the percentage of chain units is higher than in Philadelphia, but the chains are not so influential. “However, neither the number nor the percentage of chain units in a city is of major significance. The percent- age they do of the total retail volume in the city is far more important. Esti- mates vary from 50 to 75 per cent. as the proportion of groceries sold through chains in New York City, al- though the chain units number only 4,000 out of a total of 15,000 grocery stores. Taken the country over, 40 per cent. of all retail grocery sales are made through chains. Since there are many sections where the chains have not penetrated, it is apparent that where they do exist they must do at least half the available business. “The extent to which the leading chains set trade practices and impose them on the general run of stores is also important. There are a number of cities in which one or two chains dominate the whole retail grocery mar- ket. In others the buying associations are as strong, or stronger. In some cities general chains are influential factors in the market; in others, strong local chains are much more powerful. In several small cities chains dominate even more than they do in most large cities. In East Orange, N. J., and Alameda, Cal., for instance, the chains are credited with an even higher per- centage of retail grocery business than in New York City. “In conclusion, however, it may safely be said that while chain units promise to grow with great rapidity during the next severa! years, and may eventually do somewhat more than 50 per cent. of the total grocery business of the country, there is not even a re- mote chance of their entirely eliminat- ing the independent grocer from the retail field. Within certain limits economic conditions will protect him, regardless of what his individual short- comings may be.” ——_+++—____ Belated Recognition. Retail grocers are proving stronger competitors of the chains as_ they standardize their methods of operations and concentrate their buying power. In fact, one of the most important de- velopments recently has been the ten- dency of manufacturers to recognition of these buying associations and to give them quantity discounts. — 2 Didn’t Expect So Much. Johnny applied for a job as grocer’s boy. The grocer wanted a serious- minded youth, so he put Johnny to a little test. “Well, my boy, what would you do with a million dollars?” he asked. - “Oh, gee! expecting so much at the start.” | Roasted In / DWINELL-WRIGHT CoO., Boston, Mass., Chicago, Ilt., Portsmouth, Va. I don’t know—I wasn’t! F aster Turnover on Fruits and Vegetables ROCERS who know the value of ef- fective merchandising, are every- where arranging attractive displays of Best Foods Salad Dressings in com- bination with fruits and vegetables. They remind the housewife of the many salads her home folks enjoy. Being reminded, she buys and speeds up the turnover of perishable green groceries. In Best Foods Salad Dressings, she is getting a pure product made under the most sanitary conditions. The Best Foods Inc. New York Chicago San Francisco WHITE HOUSE COFFEE Make This Test Yourself! Your own home is representative. The tastes of other families are pretty much like yours. Try out White House Coffee on your own table. You will find it so good that you'll feel en- thusiastic about selling: it to others. Flavor is Then you will appreciate the real selling punch that lies in this flavor that is “roasted in.” Then you will know why White House is BETTER coffee—and a mighty profitable coffee for you to get behind and push BRAN DWINELI-WRIGHT COMPANY > ONE ROUND NEF ~~ KEEPING IN MEMORY. Memorial day has inevitably, in the lapse of years, lost something of its original motive. It has become one of our universal holidays. Yet the in- dications are that the emotions con- nected with its initial purpose are still There are to be impressive public meetings and pa- rades to demonstrate that the Nation has not forgotten its debt to those who gave their lives that it might remain an indivisible union of indestructible states. There will be, along with all the merrymaking and seeking of recrea- tion, no lack of the sentiment which Lincoln expressed in immortal words in his Second Inaugural. The country still thinks of cherishing tenderly the memory of the dead and caring gen- erously for their widows and orphans. Decoration Day originated in the custom of the Southern women to dec- orate with flowers the graves of the fallen Confederate soldiers before the Civil War had ended. The graceful practice was soon imitated by the North to such an exent that, in 1868, the late Gen. John A. Logan, as Com- mander-in-Chief of the Grand Army of the Republic, issued formal orders designating the 30th of May as Dec- oration Day, “with the hope that it will be kept up from year to year while a survivor of the war remains to honor the memory of his departed comrades.” This indicated that Gen. Logan had in mind an observance of the day no longer than the life of the generation which fought the Civil War, and al- ready that time is approaching. The civil war began sixty-seven years ago, with the proclaimation by President Lincoln of April 15, 1861, calling for 75,000 three months’ militia “to repos- sess the forts, places and property which have been seized from the Union.” The time when no survivor of the four years’ conflict will remain “to honor the memory of his departed comrades” will therefore be reached before the coming century is far ad- vanced. strong in many hearts. The observance of Decoration day soon became general throughout both the Northern and Southern states, and it is now a legal holiday in all of them except ten Southern States and one Northern State, Idaho, but throughout the South the custom of decorating the soldiers’ graves is still kept up. As time has passed and the bitterness of the civil war has been succeeded by a common sentiment of honor for the valor displayed on both sides of the conflict, this day has been changed gradually into a day of rejoicing over the restoration of the American Union, and as such it is likely to remain, as permanently established among Amer- ican holidays as Independence day it- self. It comes, too, at a season of the year which makes its celebration more agreeable than that of any other of our holidays. The Fourth of July is in the heat of summer. Christmas and New Year’s, Washington’s birthday and the Lincoln birthday are in win- ter, and Thanksgiving day is in the closing week of November when that harsh season is near at hand. The manner of the observance of MICHIGAN TRADESMAN Decoration day, as prescribed in the order of Gen. Logan, will be trans- formed the mcre radically the further the celebration passes beyond the lim- itation of time he fixed upon it. In- stead of remaining a day of mourning, typified by the flying of flags at half- mast, already funereal symbols have become with the ment to which it gives expression. It is no longer a mourning, but a holiday to celebrate the integrity and the sol- idity of the American Nation as the most masterful of the great powers of the world. To-day we are not weep- ing over death, hut are rejoicing in a new and larger National life. We do not celebrate wih flags the independence won by the dead of the Revolution; neither shall we commem- orate the restoration ot the Union with the symptoms of woe. incongruous senti- lowered THE TOUCH CF MIDAS. It takes the arrival of some wealthy foreign like the mysterious Loewenstein, the Belgian financier who once offered to lend his country $50,- 000,000 without interest to enable it to stabilize the franc, to make Americans realize that not all the great personal fortunes of the world are concentrated in the United States. Any list of the wealthiest twenty men of the world must be composed in great part of Americans, but there are citizens of other countries who have amassed tremendous fortunes and climbed the romantic ladder from poverty to mil- lions in accordance with what we usu- ally consider a purely American tradi- tion. Following closely upon the heels of the fords, the Rockefellers and the Mellons come the aristocratic figures of two men whose fortunes were in- herited, not earned. They are the Duke of Westminster and the Gaek- war of Baroda, respectively owners of a vast section of the most valuable land in London and of three of the most famous diamonds of the world. In Japan there is a man who is easily worth a hundred million dollars, which has been Baron Mitsui. The position Loewenstein now holds in the financial world of Europe was formerly held by the even more mys- terious Sir Basil Zaharoff. There are in China astute merchants whose for- tunes we have no way of knowing, but they must closely approach the hun- dred million mark. Except when we can actually see how it has been made, as in the case of the greatest fortune the world has ever known—the billion dollars cred- ited to Henry ford and his son—wealth always has mysterious qualities. It is impossible to understand how the pal- try 40,000 francs with which Loewen- stein is reputed to have started busi- ness twenty years ago has grown into the hundred million dollars or so he is said to have now. Certain men have the touch of Midas and everyhing they handle turns into gold. There can be no other explanation. Croesus made in shipping, The Belgian financier comes to’ America with a personal staff of fif- teen — secretaries, stenographers, a private detective, a chauffeur and an He sends $3,000 worth of castles aviator. radiograms. He has and villas scattered throughout Eu- rope. A fleet of airplanes is at the disposal of his guests and a specially constructed airplane Pullman is al- ways ready to take him to his various estates, offices. Here is a man who not only has wealth but surrounds himself with all and romantic things wealth can buy. This we can under- stand and we can derive from it a vicarious thrill which the more modest expenditures of our own millionaires seldom give us. the glamorous TEXTILE LINES IRREGULAR. Irregular conditions are reported in textiles this week. Two of the mar- kets have to contend with rising and fluctuating raw materials. Buyers of cotton goods are not inclined to op- erate extensively so long as the staple is unsettled, and mills are not disposed to offer concessions to attract more business. Cotton consumption in April showed a drop of 15 per cent. under a year ago. In the woolen market the increases of 5 and 7% cents a yard have been made quite general and a second ad- These are accounted for by the rise in wool, which holds steady at its higher levels. Selling agents in the goods market say that if prices are not marked up again on fall goods the spring openings will surely bring higher quotations. Of interest to the whole industry this week will be the first annual meeting of the recently organized Wool Institute, which will attempt to meet some of the pressing problems of the business. It is to be seen whether the producers will adopt proper or arti- ficial ways of solving their difficulties. A good deal of emphasis has been placed on the matter of price policy— even by agreement—but the primary question in this, as in other lines, seems to be over-capacity and how it may be utilized or scrapped. Silk manufacturers who have opened their lines for fall report quite a little interest in the new offerings, favoring satin crepes and velvets. vance is reported in he offing. Price conces- sions are quite drastic on prints that have accumulated. The raw silk mar- ket declined towards the end of the week. Se MORE PROLONGED DEMAND. Possibly the average of retail trade through the country is making a little better comparison with a year ago than it was, but reports received still em- phasize spotty results. The demand seems good for what is new, but ef- forts to produce volume require even greater pressure. The weather . has been unsettled enough in many sec- tions to hold back brisk consumer pur- chasing even if other factors were fav- orable. These other influences are not dis- counted by retailers, although there is general agreement that the weather is the principal handicap. Something like a crucial point has developed in speculative affairs and this does not encourage liberal and carefree buying. As a matter of fact, speculative, polit- May 23, 1928 ical, legislative, business and employ- ment conditions are such as to cause some tightening of purse strings until the outlook grows clearer. Indifferent results in retail trade find their reflection in a rather slack busi- ness transacted in the wholesale mer- chandise markets. There have not been many buyers in evidence and the chief activity has been witnessed in the accessory and gift lines where nov- elty is stressed. There is still the com- plaint among buyers that new designs are difficult to find in the apparel markets. Predictions .are made that the sum- mer season is likely to be more pro- ductive than usual and manufacturers are locking for a more prolonged de- mand. WALL STREET HOLDS STAGE. The stock market not only took the center, but almost all the stage last week, so far as went. It only emphasized again, but more strikingly, that many business men just now are more interested in speculative than in trade profits. It is a strange bit of reasoning which holds that securities can keep going still higher as earnings keep steadily shrinking, but the notion seems quite widespread and is very much like the idea that prevailed in 1920 when no end was seen to the advance in com- modity prices. business discussion Little change was noted during the week in the industrial situation. The leaders hold their pace but the general appearance of business remains verv spotty. Employment figures for last month show that there was a small decline, but one that was less than the usual seasonal change. Bank clearings outside New York ran about 8 per cent. above a year ago. Car loading totals, however, still fail to meet the volume of a year ago, so that check payments are open to the inference that speculative and past purchases are furnishing the gains. But this comparison is only one of the number of contrasts which make it very difficult to obtain an accurate pictures of conditions and entirely im- possible to gauge the trend with any degree of certainty. CIGARETTES AND TAXES. The rapidly increasing popularity of cigarettes as compared with cigars has long been matter of common observa- tion. Its extent is accurately indicated by the revenue receipts of the Treas- ury Department for the first nine months of this fiscal year. The tax on cigarettes yielded $223,527,000, a gain of $20,000,000 over the correspond- ing period of last year. Except for this item, the revenue from the tobac- co taxes would have shown a decrease. Their total amount for the nine months was $293,811,000. During the same time the tax on automobiles yielded only $41,046,000. The cigarette tax, distinctively a luxury impost, even though this form of tobacco has come to be regarded by many as among the necessaries of life, is one of the most easily collected and causes no hard- ship. é s a + e = : i ce > ; + Og } j > e ¥ e ~ 4 ¢ ’ < ‘ - « - . L 4 : be - > - ¢€ . « * - . ? Be ra RS » «4 « " re 4 « oN a 2 ee . a « « 5 » Fe . = ¥ d 3 - May 23, 1928 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. Out Around Saturday included brief calls at Clarksville, Lake Odessa, Woodbury, Sunfield, Mulliken, Grand Ledge and Portland. The day was as near perfection as it is possible to make a spring day. Threatening clouds and bright sunshine alternated. The gravel roads were devoid of dust, with few suggestions of mud or unevenness as the result of the recent rains. At Lake Odessa I was informed by Edgar A. Tew that he had purchased the interest of his brother, C. E. Tew, in the clothing and shoe stock of E. C. Tew & Sons and that he would con- tinue the business at the same location under the old firm name. The brother who retires from trade will engage in the breeding of Jersey cattle on the old Tew farm, near Ionia. I was surprised to find that W. R. Wells, of Woodbury, had retired from trade, having exchanged his stock for a farm in Livingston county. © All of the towns above named are feeling the effect of chain store com- petition and the inroads of the branch stores now being established by the mail order houses. Druggists, hard- ware dealers and building supply deal- ers who handle paint all thanked me for the analysis I published in the Tradesman last week, disclosing the nondescript character of the paint sold by Sears, Roebuck & Co. at $1.90 per gallon under the name of Seroco. Some dealers had already torn out the last page of the Tradesman containing the exposure and pasted it on the side of their stores, where it could be easily read by paint purchasers who might be attracted by the low price made on the worthless concoction adulterated to the extent of 33 per which is cent. One dealer had the page framed, with an appropriate caption, “How the Mail Order Houses Skin the People,” and hung in a conspicuous location in the store. If anything will help a dealer meet this illegitimate competi- tion it is the proper and persistent use of this exposure. I asked every grocer I called on during the afternoon if he had any Maxwell House coffee on hand. The reply was substantially the same in all cases: “We closed out our stock when the Tradesman took the stand that we were entitled to the same price as the chain store pays and we will never handle another pound of Maxwell House until the Tradesman gains its point. If it fails, it will succeed in banishing the brand from every inde- pendent grocery store in Michigan. So long as the grocers of Michigan stand as a unit on this matter, we can accomplish much. Divided, we would soon fall by the wayside. I was exceedingly sorry to see so much flagrant disregard of the rules of the road by all classes of automobile drivers. Not one driver in ten signals before passing and the number of drivers who pass on the right side, which is contrary to every law and the dictates of common sense, is appalling. In view of the reckless regard ex- hibited by so many drivers it is a con- stant surprise to me that there are not more accidents. In navigating U. S. 16 I am pained to see how little regard the boys who trucks bearing Hayes-Ionia bodies have for the rights of other drivers. They appear to ignore prac- tically every ruling promulgated for their own guidance and set at defiance every rule of the road which should be rigidly observed. J wish the county officers and the State constabulary could be a little more vigilant in curb- ing violations of the law and common drive sense in this matter. I am exceedingly glad the two Ger- mans and one Irishman who came to this country on the Bremen as far as Labrador did not make Grand Rapids one of their stopping places, because I would not have broken my back or strained my neck to welcome a man like the German count who stands for monarchial Germany, as opposed to the present republic, and who went 200 miles out of his way, when he started for America, to drop a floral offering on the home of the brutal beast who sacrificed millions of lives in under- taking to carry out his long-planned I have had the pleasure of perusing the report Ad- conquest of the world. miral Dewey transmitted to the Navy Department, repeating the threat the made to Admiral Say in 1898: “In about fifteen years my master will start a war to destroy Belgium, annihilate France, humble England and subjugate America.” The infamous monarch started his war one year later than the prediction kaiser’s cousin Dewey in Manila made by his cousin, but he did not succeed in accomplishing his purpose, although he brought death and de- struction to millions of hearthstones. Why free Americans should slobber over a man who is the adherent and follower of such a beast is more than I can understand. I want to see this country at peace with Germany, but going crazy over a man who stands for monarchy and is undertaking to destroy the republican government es- tablished by Germany on the ruins of the monarchy is not in keeping with my ideas of sound judgment or good fellowship. I was pleased to read Old Timer’s contribution on the return of friendly relations between this country and Germany in the last issue of the Tradesman, but such an undertaking is not uncounted thousands cheering a man who is do- accomplished by ing all he can in all the ways he can to destroy the German republic. The dukes, counts, military and naval offi- cers who are undertaking to restore the monarchy are simply lickspittals of the kaiser, who should have been permitted to spend the remainder of his life on the rocky shores of St. Helena, instead of being treated as an honored guest of Holland and _ the Holland people. In failing to keep his promise on the disposition of the kaiser, Lloyd George wrote himself down as a liar of the first water. Returning to the city on U. S. 131 Sunday evening, after an inspection of Barlow Lake and Gun Lake, I noted a large number of automobiles assembled just South of Moline, where a freight train had evidently left the track. Both North and South of the wreck were Waiting passenger trains. I could visualize the situation at a glance, be- cause I have been made the victim of duplicity on the part of railway em- ployes (acting under instructions from their superior officers) many times. I have been sent out a few miles and wasted many hours, when I could have reached my destination by another route just as well or waited a half day and reached my destination without delay after the obstruction was cleared up. I regard the sale of tickets on trains which will be held up by wrecks as little less than criminal and if I were a young man I would undertake to get elected to the Legislature and father a measure making it a criminal offense for ticket agents to take money from passengers who would be held for hours or days at some way station without food, sleeping accommoda- tions or means of communicating with friends. The steam roads are not the only offenders in this respect. ago I was marooned at Shelbyville, on the Michigan Railway Co. from early morning until late at night Christmas day. The water supply was soon ex- hausted. There was no food to be ob- tained all day and I was refused the use of the telephone in the depot to notify friends who delayed serving their Christmas dinner for hours for guests who could not reach them. Not- withstanding the obstruction the rail- Some years way continued to send out its cars hourly from Grand Rapids, Kalamazoo and Battle Creek until the supply of cars was exhausted. These cars, full of anxious and disgusted passengers, were massed on the track both sides of the obstruction, and added to the confusion and. difficulty in getting started after the difficulty was righted. I never passed Shelbyville after that experience on the interurban without a shudder. After meeting several such experi- ences as the above described I have made it a rule to always enquire of the agent, when buying a ticket, if there is any obstruction on his division. If he answers in the negative, I write on the envelope he hands me with the ticket “No obstruction” and have him sign it. My attorney tells me that if there was an obstruction at the time the ticket was sold I have a good claim for damages against the transportation company, provided I am subjected to delay, annoyance and expense. I com- mend this plan to those of my readers who may have suffered humiliation and disgust over inability to keep import- ant engagements, due to the action of the railway corporation in selling tickets it had no business to issue with the tacit understanding that the road was clear. E. A. Stowe. ———_..>___ Reminiscences of Old-Time Merchants of Grand Rapids. J. M. Stanley and George C. Schroeder were merchant tailors in the year 1870. They were friendly com- petitors for the trade of the commun- ity and each realized a fair margin of profit on the sales made. An offer by Mr. Stanley to join Mr. Schroeder in partnership was accepted and the firm of Stanley & Schroeder was organized. A stock of ready-to-wear and furnish- ing goods was purchased, a commodi- ous store leased and the firm eniered business. career Mr. Stan- ley died and the business was con- upon a which lasted several years. prosperous tinued by the surviving partner. Mr. Stanley was elected to occupy a seat in the common council. He served the city ably and faithfully. His wife was a daughter of one of the early French settlers of Grand Rapids. A few years later Mr. ‘Schroeder died and his es- tate was distributed among his heirs. A son, George C. Schroeder, continued the tailoring business of the firm a score of years. A grandson of Mr. Schroeder is an official of the Grand Rapids Gas Co. Leonard Dooge was a pioneer dealer in groceries and provisions. His store was located on Monroe avenue, oppo- site Commerce street. He was a industrious and merchant who wisely invested his sav- ings and left a substantial fortune for shrewd, prosperous his children when death closed his career. His sons became noted edu- cators at the Michigan University and State Normal school. Marie, won more than loca®fame as a She married: J. A. S. Verdier and became the mother of Judge Leonard D. Verdier, Martin D. Ver- dier, of the Home State Bank, F. L. Verdier, of the Kent State Bank, and Dr. Verdier of Mancelona. In the year 1890 the O'Hara broth- ers, Emmet, Frank and George, were One daughter, singer. dealers in footwear, on the Southeast corner of Monroe avenue and Crescent street. The business was established by their father in Ann Arbor, who had died. The brothers were popular young men, members of social clubs and lodges. They spent money freely —too freely—as their subsequent fail- ure proved. They had not profited by the advice of Benjamin Franklin, re- iterated by Samuel J. Tilden in his letter of acceptance of the democratic nomination for president of the United States, that reward those who lived within their income. P. J. G. Hodenpyl Cather of A. G. Hodenpyl) was a dealer in musical in- struments. success would He occupied one-half of a store in the Nevius building, Monroe avenue, opposite Market. Captain J. C. Herkner occupied the second half with a stock of jewelry and a repair shop. Eventually the stocks were consolidat- ed and the business continued under the firm name of Hodenpy! & Herkner. The partnership terminated with the death of Mr. Hodenpyl. Arthur Scott White. Pee Arranging the Retail Store. Eight out of ten people turn to the right on entering a store. Most people follow the clerk when he is going for the change. Tables six feet long, thirty inches high and thirty inches wide sell more goods than other sizes. These facts which have been brought out by sur- veys are taken advantage of by the wide awake merchant in the lay-out of his store. 10 MICHIGAN TRADESMAN May 23, 1928 SUSTAINING SATISFACTION Which Accompanies the Memory of Some Great Sacrifice. Not so long ago I read in our local paper that the G. A. R. post had de- cided to disband.- When I first came to live here this post would turn out 30 or 40 strong on Memorial Day. One by one they have been mustered out by the Great Commander. Now there are only three Jeft—two old retired farmers and a former storekeeper. The farmers ke pt on too long trying to cul- tivate sweet corn and melons with a l eeds with their j & pe nd pulling WwW fingers, or shelling Lima beans by hand and hauling to market behind a fat old horse Men with tractors and trucks now swamp our markets with sweet corn. As for melons, California 1 11 and all the West and Southwest send : hem here in carloads. The man with the 1 the hoe makes a fine figure in poem or painting, but when it comes to hold- ing his own against tractors and the other modern tools—why he’s out of it. if but if young folks ‘ith gasoline that b come so they can hardly be inspired—what then? The old storekeeper did well 1 the old days, when customers sat around the stove and settled local and 1 affairs while everything they called for was weighed out of the open package—-the same unwashed hands i | 1 : . p from salt fish to sugar... 1 Id soldier's boys saw the change com- ing before he did. They were sensi- hey induced Pa to re- organize. They took down the battered old sign of “Henry J. Voorhees,” and a bright new one—“The Henry :. Voorh ees Co.” ed the company while Pa gave the 1 4 and they represent- ae name. Perhaps, in a way, that is typical of the way the Nation’s busi- ness affairs changed. “A name and a wor king company.” Il have, in years past, often seen a group of these old soldiers sitting in front of the re talking ey old cani- paigns. They would put on their blue braided hats, and discuss their batt es nd marc They were no one reiec d < feqG. bu back | in the H1i1¢ peerore tH alta of . as ome orator put it. You would find their talk a little boastful perhaps—and who could wonder \Wh they cor pared the army of 1862 with the pres- ent brown-clad 5 ti adva We was all with the past! Now there probably never were braver men than those farmers who stood behind the breastworks at Bunker Hill, or who marched up to slaughter at the Wilder- ness or at Cold Harbor, just as there never were better farmers than those old-timers who grew crops with a hand hoe. But if Bunker Hill were to be fought to-day a trained army would stand off several miles away and blow that earth fort into a heap of sand without the loss of a single man. And vet, while that is true, it is a great natural bi oe old deeds cannot be wiped out. You light say it is much the same way with farming. Transportation, cold storage and other modern develop- ments have given farmers on cheap, 1 that the glory of those new distant lands almost as great an advantage as a modern army would have had at Bunker Hill. Yet in the end the wise men of our Eastern sec- tion will come to realize the absolute necessity of maintaining the simpler life and the sound old qualities of farm living which made this country great. It will be, in a way, like remembering the pride and glory of the old G. A. R. achievenients. Some years ago a group of these old veterans sat in front of the store “bringing back the glory of old days.” A car drove up in front. There were several young men in it. Their guest was a distinguished Frenchman. He had come to this country to “study conditions” in preparation for writing a book. Here he was driving about picking up what he could of the life and actions of plain people. He saw this blue-clad group of veterans, and was interested at once. “Who are these men?” he aswed. The streets of Paris are full of uni- forms—representing all sorts of things. The blue G. A. R. uniforms were the first he had seen that day. “Who are these men?” The young fellows who were show- ing him about actually did not know. “Oh, a buncl of old soldiers—mostly grafters, I guess.’ “But those letters—G. A. R.—what do the y “< present?” ces, I don’t know. Great American something, I suppose. Hey old feller, what's the group? What’s the letters stand for?” “G. A. R. stands for Grand Army of the Republic. We are veterans of the civil war.” The Frenchman stepped out of the car, squared his shoulders and gave a Those who saw it said it was one of the most beautiful and pathetic things of life to see the way those worn and bent men stood up and returned that salute with stiff arms and clumsy hands. It seemed like the past of the Nation passing in review. In France such men would not stand unhonored, as 1ese men seemed to be. military salute. there unrecognized, tl The Frenchman turned to his young companions: “Ts it possible that you do not recog- nize what these plain men have done for your country? I think I have found one of the perils of America’s future. You are so busy that you cannot see your real heroes when they pass be- One trouble with a repub- lic seems to be that you forget too easily. | should think these men fore vou. would be filled with bitterness. In France we tell the story of a wounded soldier who was told that he must lose his arm. ‘No,’ he said, ‘do not say I lose it—I give it to France!’ He said that because he knew his country was grateful to him.” One of the G. A. R. men answered him: “We are not bitter. Don’t you get any such idea as that. Years ago when the G. A. R. polled a big vote we got everything we wanted. I guess we got too much promise. Now we have only a handful left, and about all we have is a pension for those who will take it. I guess some of these young foiks growl a little about taxes and be- SCHUST’S LINE MEANS-— More Sales Bigger ‘Turnover Larger Profits, and Satisfied Customers This Display i Increases Sales THE SCHUST COMPANY “ALL OVER MICHIGAN” Grand Rapids Lansing : WorDEN GROCER COMPANY The Prompt Shippers Guaranteed By The Producers _ Morton House COFFEE . Has To Make Good WORDEN GROCER COMPANY Wholesalers for Fifty-nine Years OTTAWA at WESTON GRAND RAPIDS ra THE MICHIGAN TRUST COMPANY, Recewer z CMW walaiidniron fain VW eeivigiiqininininininininiwiquic May 23, 1928 MICHIGAN TRADESMAN grudge us what the Nation pays. What of it? We've got bigger things in our minds—so big that we can’t see these little petty insults and neglects. We and men like us saved the Union in its time of need. We saved it and give those young fellows the chance they have to-day. What do we care if they can’t realize it? Didn't we do it? Isn’t that glory enough to carry us through?” It was a boastful speech. Some of us may smile at it and shrug our shoulders a little, yet probably those who do that have never known the sustaining satisfaction which comes with the memory of some great sac- rifice or some noble impulse which was not denied. Knowing these things and deeply influenced by them, you may understand that I regret to learn that this Grand Army post has disbanded. Henry W. Collingwood. —_»2. When You Sell Your Business Notify Your Creditors. Where a merchant sells, or other- wise disposes of a going business that is to be continued by his successor, he should for his own protection notify his crediors. This is true because if his creditors continue to sell goods te such a successor, without knowledge of the change in ownership of the busi- ness, and under the belief that they are still dealing with the selling merchant, the latter may incur liability for the goods sold. The foregoing point of commercial law is frequently overlooked when a business is sold, or otherwise changes hands, and has been the source of much litigation and in many cases sub- stantial loss. The importance of care in a situation of this kind may be il- lustrated ‘by the brief review of a re- cent case which arose under the fol- lowing state of facts. In this case the defendant was en- gaged in operating a retail store in the town of McGehee, Arkansas. The store was managed by her son and he from time to time purchased goods from the Linaker Co., a wholesale firm, as the agent of his mother. Upon a certain date, the defendant sold the business to her son who had managed the business and his brother, and executed a bill of sale therefor. However, the Linaker Co. was not given notice of this change in the ownership of the store. All right. Following this, the buyers moved the business to another part of town, but continued to buy goods from the Linaker Co., and the latter sold them merchandise in the sum of $321.61 un- der the belief that credit was being ex- tended to the defendant. This bill it seems, was not paid, and the Linaker Co. brought the instant action against the defendant to collect. In defense of this action, the defend- ant set up the fact that she had sold the store to her sons before the goods in question were purchased. She there- upon denied liability on the ground that she did not buy the goods, and contended that the Linaker Co. should not be allowed to co'lect for same from her. Upon the trial of the cause a judg- ment was, however, rendered against the defendant. From this an appeal was prosecuted to the Supreme Court of Arkansas, and here in reviewing the record the court, among other things, said: “The record shows that the business was first owned by the defendant, Mrs. E. E. Courtney, and that she subse- quently sold it to her two sons, who moved the store from one part of the town of McGehee to another part of it. According to the evidence for the plaintiff [Linaker Co.] it had no notice that Mrs. Courtney had sold the busi- ness to her sons and that they were operating it as their own when the bill of goods in question was purchased. “It is true that the goods were pur- chased after the bill of sale had been executed; but according to the evidence for the plaintiff it had no notice that Mrs. Courtney had sold the business to her sons, and it sold the goods to the sons believing that they were the agents of their mother and were pur- chasing the goods for her. “The case then stands here as if the plaintiff, not being notified of the sale of the store to C. A. Courtney and his brother, and consequently not being notified of the revocation of his author- ity as the agent of -his mother, was clearly justified in acting upon the pre- sumption of its continuance. Persons who deal with an agent before notice of the recall of his powers are not af- fected by the recall.” In conclusion, the court affirmed the judgment rendered by the trial court against the defendant. Holding, as outlined in the opinion, that since the plaintiff, wholesale firm, had not been notified of her sale of the business to her sons, she was liable for the goods thereafter sold to them under the be- lief that the credit for the goods was being extended to her. The foregoing case was well reason- ed by the court, and its holding is with- out doubt in accord with the weight of authority on the question involved. This authority holding that it is the duty of a merchant selling a going con- cern to notify his creditors of the change in ownership so that such creditors may know whom they are dealing with. And further, as we have seen, the failure of a merchant to observe this requirement may lead to a substantial liability in the event his successors in business are given credit under the be- lief that such credit is being extended to him. In the light of which, a mer- chant selling his business should, for his future protection, see that his creditors, and those with whom he has been buying goods, have notice of a change of ownership. Leslie Childs. 22. >_____ Hides and Pelts. Green, No, foe 18 Green, No. 2 ee i7 Cured, Noo too 19 Cured, No. 2 Sa 18 Calfskin, Green, Calfskin, Cured): N Calfskin, Cured, Horse, No. tn, a 8 ar Ramps 2 ee @1.25 Sone Une Piast on : Tallow. Pera a a 07 ee eh 07 NOpe ee ee a ae Wool. Unwashed, medium __......_ . @40 Unwashed, rejects 0 @30 Unwashed, fine HAmmanannanmnanaaanann @30 The Brand You Know by HART Wea BRAND NLL FOODS TRADE MARK Fancy Quality Fruits Vegetables Look for the RED HEART On The Can W. R. ROACH & CO. General Offices Grand Rapids, Michigan Cookie- and Crackers ASTERPIECES . Q F THE BAKERS ART | = ia 4 Ua pons ip me I iw eu My | - l fC A hy | 7 J Al MC) — 4 FINANCIAL Value of Industrial Research. The importance of industrial re- search in its probable effect on money rates and security prices in the future is a factor that should not escape at- tention. |Large corporations are spending mil- lions of dollars annually in scientific studies to increase efficiency and re- duce operating costs, for industrial ex- especially during and since the war, has demonstrated conclusive- ly that increased profits can be more laboratories perience, easily obtained through than through wage cuts or use of lower quality raw material. Of the three principal items used in -labor, materials and manufacture capital—only the last named has de- clined in cost to an appreciable extent since the war, so that increased use of capital is necessary to balance costs of the other two items in lowering aver- age costs, in the opinion of engineers. Explaining this reasoning, Charles P. Tolman, consulting engineer, cites two examples in an article in Manufac- turing Industries. ‘Henry ford, by investing capital in special machinery, saves labor and re- duces total tac cost while paying a maxi- to his workers,” he writes. mum wage Electric Company has a power-generating system On a 10,000 kw. unit 136,000 pounds of mercury is accompanied by a saving in coal (material) of $200,000 “The General deve loped using mercury. the capital investment in a year.” of the value of continuous and diligent application of Typical examples research are to be found in the electric lighting. telephone and automobile in- points out. dustries, Mr. Tolman “Probably no other industry has so clearly recognized the obsolence as to size of individual unit,” he says, refer- ring to production of electricity. “It would be necessary for an indus- try to accomplish only 1-300th of what the electric light industry has done to better its profit position by at least 10 per cent.,” he adds. The present trend in industry toward lower operating costs is important to investors, for it has a direct bearing on security prices. As costs decline and commodities become cheaper money rates move lower. That means higher security prices and lower interest rates. “Past performance of a machine or method,” says Mr. Tolman, “is not a sound basis for its present use. Me- chanical equipment and processes are selected and designed in accordance with the relative costs of labor, ma- terials and capital prevailing at the The output capacity per machine is determined by time of their installation. the then total output of the factory.” William Russell White. [Copyrighted, 1928.] —_——_-<-__ Business Sets a Record Pace. Gloom is dispelled in the Federal Reserve Bulletin’s analysis for May, and a picture of business drawn that contains more cheer than has come from that official quarter in a long time. A 20 per cent. jump in the produc- tion of manufactures since December MICHIGAN TRADESMAN has lifted the output until in March it exceeded that for any previous month for which records are available. The present high level of manufacturing is explained at the board by increases in steel, automobile, food, and the paper industries. What the new official figures show is that manufacturing activity through its recent pickup, has entirely offset the long and sharp downswing in 1927 This broad improvement in manufacturing activity has raised the level of production for the quarter as a whole higher than in any previous year. Here is a general sketch on the trend in 1928 business from the Fed- eral Reserve Board that will come as a distinct surprise to those who fail to see any pronounced turn for the bet- ter in industry. In any analyses of the recent im- provement in industrial activity signi- ficance attached to the gains made by the automobile indus- try. Production fell sharply last year after two years of volume output for the reason that operations were sus- pended in the ford plants. More re- cently ford production has increased and, since other companies also have expanded their operations, big strides were made between December and May. Whereas motor production for the former month was at its smallest volume since 1922 in the latter month it reached its best level since the mid- dle of 1926. Simultaneous production. naturally is with these gains in various manufacturing lines have come losses in the textile and leather indus- tries. It is also plain that improve- ment in the production of minerals has nowhere nearly kept pace with that in manufacturing activity. commodities through the different channels of trade slowed down toward the end of 1927 but in early 1928 has risen again to the level of a year ago. Special import- ance is attached by the board to the fact that it is in the agricultural sec- tions of the country that the best gains over a year ago have been registered. Not only did prices of farm products advance last year, but they have re- The movement. of mained consistently higher than a year ago, enabling farmers to market their produce at advantageous prices. Paul Willard Garrett. [Copyrighted, 1928.] -—__s2a____ Business Life. The business life of the average re- tailer has been estimated to be 7.1 years. In spite of a low turnover, little national advertising and heavy invest- ment the hardware man_ takes first place in the business longevity with 7.5 years. The retail clothier stands at the foot of the list with an average time of 6.4 years. The grocer has a business life of the exact figure set as the average life of retailers as a whole, 7.1 years. —_2+.___ Experiences in Cash and Carry Retail. The merchants of two towns in Nebraska have adopted a cash method of doing business by means of cash, produce or coupon to be bought at the bank in each town. This is an effort to ward off threatened chain store in- vasion. May 23, 1928 | With Capital and Surplus of Two Million Only When Helpful THE “GRAND RAPIDS SAVINGS BANK” feels it is “SERVING” only when the things it does for its customers are helpful to them in their financial affairs -- business or personal. Rendering banking service along broad and constructive lines for 56 years has established this institution in the confi- dence and esteem of business houses and individuals throughout all Grand Rapids. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY | E Investment Securities a ‘he Affiliated with Grand Rapids National Bank LEWIS— DEWES & Co., INC. INVESTMENT SECURITIES Chicago, Illinois ~ Representatives ~ GEORGE C. SHELBY . HARRY T. WIDDICOMBE Phone 68833 GRAND RAPIDS, MICHIGAN 930 Michigan Trust Bldg Kent State Bank “The Home for Savings” Dollars and resources exceeding 'T'wenty-Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. | Banking by Mail Made Easy. SS SS SSS NSS May 23, 1928 MICHIGAN TRADESMAN Stocks at Sixteen Times Earnings. If the old rule that industrial stocks should sell at ten times earnings is not obsolete it has been suspended in the last fifteen months for annual earnings now must be multiplied by sixteen to find what Wall Street will pay for stocks. Industrial stocks have stepped up month by month in the market until on May 1 they reached a price level 15.9 times annual earnings, if we may generalize from the performance of 150 selected issues. The rise to this new high ratio has not been a 1928 development alone. It has been grad- ual. These same stocks on January 1, 1927 commanded a market level 10.2 times earnings, but through a series of persistent monthly gains the ratio has forced its way upward. In arriving at this conclusion stocks that showed extreme ratios were elim- inated or instead of 15.9 the present market’s basis would be shown as 16.9 times earnings. In the financial dis- trict this matter of earnings ratio is coming up for discussion in every shop but precisely what the accepted rule will be in the future nobody knows. Most people agree that the time has probably passed forever when the best quality of industrial stocks will be available in the market at the old levels. Doubtless the best grade industrial is- sues will sell permanently higher than the ten-to-one basis applied in the past. Whatever new ratio is adopted in Wall Street the disposition to judge individual issues on their own merit is growing. While the average ratio of earnings to market price for the 150 industrial stocks herein mentioned now is 15.9, it is possible to find individual stocks that sell more than 50 times earnings whereas some sell as low as six times earnings. Public utility stocks-in the present market sell on a dearer basis relative to earnings than any other major group and railroad stocks now sell on a lower basis than either industrials or utilities. Roughly the current market for public utility stocks exceeds sixteen times earnings. ‘The market for rail- road stocks on the whole scarcely aver- ages fourteen times earnings. Whatever ratio finally is adopted in Wall Street as a fair measure of a stock’s market worth nobody appre- ciates more keenly than the financial district's bankers themselves how dangerous this rule is when indis- criminately applied. Paul Willard Garrett. [Copyrighted, 1928.] —_—_> 2. Federal Reserve Bank Seeks Curb on Credit. Caught on the horns of a dilemma in its rate policy the Federal Reserve Bank at New York, in moving to a 4% per cent. rediscount level, is put- ting all other considerations aside for the moment to stop the expansion in bank credit. Ever since the Federal Reserve sys- tem began to sell Government securi- ties early this year, not to mention the increase from 3% to 4 per cent. in the discount rates in February, Wall Street has known that the Reserve au- thorities were concerned over the un- precedented growth in credits for use in the market. ent have been the demands for stocks from all over the world this spring, however, that all efforts by the Reserve So broad and persist- bank to check expansion seemed fu- tile. Sales of Government securities, the increase to 4 per cent. in the dis- count rate and the continued out-flow of gold all were ignored by the market. Directly the stock market is not a concern of the Federal Reserve Sys- tem but indirectly its performances in the last year have so vitally swollen bank credits that the Reserve officials now look seriously upon the situation before them. With member bank earning assets now more than $2,000,- 000,600 higher than a year ago the Fed- eral Reserve system feels that more than a reasonable proportion of the country’s funds has been turned into speculative channels. They feel this for the reason that only $343,000,000 of the growth in earning assets over the last year represents an increase in commercial borrowings. While Wall Street had about con- vinced itself on several occasions re- cently that no change would be made in the New York rate the line of rea- soning was that since the Federal Re- serve system was anxious to allow Eu- rope to draw off gold nothing would be done on this side to check the out- flow of metal. It was also reasoned that an increase in the New York re- discount rate might interfere with Sec- retary Mellon’s plans for refunding. What effect the move will have on the Government’s plans to refund the September maturities nobody knows. It may lead Secretary Mellon to post- pone action for a time. Even that would not present a serious problem since presumably the Government will finance through a short-term obliga- tion. Paul Willard Garrett. [Copyrighted, 1928.] >>> Open Air Markets. The problem of retail distribution in California is being partially solved by the advent of the open air market. In Los Angeles, with its enormous con- suming capacity, its excellent climate and its heavy automobile traffic, these “drive in” markets are practicable for concerned. The housewife can make her daily purchases of fresh fruits and vegetables with the least de- lay and at the least cost. The retailer, with no overhead in the way of deliv- ery costs or monthly accounts to carry, can afford to work on a smaller mar- gin. The success of the movement is shown by the fact that there are al- ready a dozen of these open air mar- kets functioning, with another dozen in prospect. everyone —_+-~____ A collection plan which functions 100 per cent. has been put in opera- tion by the retail merchants of Fort Worth, Teas, who organized the Re- tail Loan Merchants Co. and put at its head an experienced collector of bad accounts. By rolling all the debts into one and lending the individual enough money to pay his bills plus 10 per cent. carrying charge, the stores are collecting promptly while the agency is paid back periodically. ae A MAN AND WIFE both age seventy investing $12,540 will be guaranteed an annual income for life of $1,200 FROM THE GROUND-UP In the basement, safety deposit vaults .. . On the main floor, the SUN LIFE ASSURANCE CO. Assets over $400,000,000 FOR PARTICULARS DIAL 4758 JOHN E. GODFREY 805 GRAND RAPIDS SAVINGS BUILDING general banking depart- J CLAUDE youpan ™"* - - - ATTORNEY AND COUNSELOR On the mezzanine, the Special attention given creditors proceed- . ings, compositions, receiverships, bank- Travel Bureau, Foreign ruptcy and corporate matters. @ Business Address: Departments, and in- 433 Kelsey Office Building, GR \ND RAPIDS, mMicHiGAN vestments... A complete banking service! > -~ WILLETT-CHULSKI & Co, &% i INVESTMENT BANKERS | Listed and Unlisted Securities. 933-934 Michigan Trust Bldg. GRAND RAPIDS, MICHIGAN a The OLD NATIONAL BANK MONROE at PEARL A Bank for Gverybody- Link, Petter @ Company (Incorporated } Investment Bankers 7th FLOOR, MICHIGAN TRUST BUILDING GRAND RAPIDS, MICHIGAN MUNICIPAL BONDS SILER, CAIRIPIENTIEIR & IROOSIE 1039 PENOBS “OT BLDG., DETROIT, MICH, Phone, RANDOLPH 1505 360-366 SPITZER BLDG., TOLEDO, OHIO Phone, ADAMS 5527 Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Boston Denver Chicago Los Angeles 14 MUTUAL FIRE INSURANCE Co-operative Enterprises. With the growth and extension of co-operative enterprises, one of the principal of which is mutual insurance, becomes of great importance that these enterprises be understood and comprehended by the membership. The future of this co-operative en- deavor will largely be determined by those who shall be placed in charge of these enterprises. If they inform the membership of the fullest pos- siblities they can expect these possi- bilities to be attained and realize. Of the reasons for co-operative, or mu- ‘ual, insurance the prevention of fire losses is perhaps the greatest and of ‘he most importance. The full realiza- ‘ion of this reason for the existence of ‘he mutual insurance companies can »robably be best attained by an edu- cational program on the part of the ‘jutual companies which will acquaint ‘heir membership, and others not mem- >ers, with the great importance of fire prevention. This campaign for fire »orevention consists not only in the discussion of ways and means whereby the public may be properly informed in the subject but it further consists f the methods and means whereby the mutual insurance companies reduce ‘heir losses by careful and conserva- ‘ive management and the proper limita- ‘ion of the members selected. For it must be remembered that a mutual in- urance company is interested not in the number of policyholders or in the amount of insurance underwritten but in the quality of the membership and f the insurance written. The first end primary object of the co-operative enterprise of mutual insurance is the -eduction of losses by the proper selec- tion of members and of the risks writ- ‘en. Primarily this is the object of all co-operative enterprises which are be- ‘oming of greater and greater import- nce in the economic life of the Nation. —_2++ > Smoke Extractor Invented in Grand Rapids. The idea of smoke extractors has ‘nspired many fire officials to experi- nent with the idea to learn whether or not it actually clears cellars of smoke ‘o permit firemen to enter with lines ond do effective work. Fire Marshal Higgins, of Grand Rpids, has built a smoke extractor ~yhich proved its worth and practicabil- “ty and easily paid for itself at the first ore it functioned. The smoke remov- ‘r was working at a disadvantageous Nosition, due to working in an alley inder overhead structures, consequent- ‘y a part of the smoke did not dis- “ppear as quickly as if the machine had been operating in an open space. The fan is capable of extracting or ‘pulling out” 5,000 cubic feet of smoke oer minute. The extractor was built by the local lepartment, using an _ old tractor chassis and an old four cylinder engine mounted on a platform, thus saving the cost of a new transmission which vould be necessary if the power plant ‘vhich is used to propel the equipment nn the road, were used to drive the fan. The cost of the machine is very small and Fire Marshal Higgins states MICHIGAN TRADESMAN that they are getting some valuable and interesting experience with their smoke machine. ———__e > Aim To Build Up Good Will. Did you ever stop to think that every person that goes out of youd store, after making a purchase, takes or should take with him two bundles? One, of course, contains the merchan- dise which he bought of you. The other, and the one which we in the business of merchandising are all far too prone to forget and overlook, con- tains, or should contain, customer satisfaction. If it were only possible for you, Mr. Retailer, to be certain that every cus- tomer of yours was thoroughly “sold” on two points: Namely, Worth of the Goods Bought and Worth of Your Establishment, in its honest and sin- cere endeavors to please and serve, you could not do other than be successful. Army generals who win battles make certain that as far as they progress. they leave strong and defendable posi- tions behind them, from which they cannot be dislodged. In other words, they consolidate their advances. You as a reailer, want to make prog- ress the same way. Sell thoroughly those you sell at all. Make them your friends and boosters through merchan- dise that gives satisfaction and the willing service you and your employes render, and they will form themselves into your Reserve Army, capable of rendering you very tangible support in time of need and a very solid feeling of support and security at all times. ————~2o—>-—____—_ Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Screw & Bolt Products Co., Detroit. Western Hydro-Electric Co., Lakeview Auburn-Sanford Co., Detroit. Michigan Furniture Co., Ann Arbor. Saginaw Gravel Co., Saginaw. Rozee Manufacturing Co., Inc., Grand Rapids. Compound and Pyrono Door Co., St. Joseph. Valley City Ice & Coal Co., Grand Rapids. Cement City Land Co., Cement City. St. Claire Carrousel Co., Detroit. Northern Marble Corporation, Detroit. Mulliken Co-operative Creamery Co., Mulliken. C. F. Henrichsen Foundation Co., De- troit. Gatz-Waterbury Clemens. Rouge Developers, Incorporated, De- troit. Noble Land Co., Detroit. Perkins, Everett & ‘Co., Grand Rapids. Preferred Properties, Inc., Detroit. Franklin Building Co., Detroit. Knott Realty Co., Grand Rapids. Dearborn Ice Co., Dearborn. N-S Stations, Inc., Muskegon. Unitas Products, Inc., Detroit. Birmingham-Bloomfield Hills Con- struction Co., Birmingham. Re-ea Oil Co., Saginaw. Kalamazoo Dimmer Co., Kalamazoo. C. & F. Specialty Co., Inc., Jackson. Nelma Manufacturing Co., Iron River. _—_2 22> __ __ Food manufacturers are urged to ex- tend more help to retail outlets who sell their products. Competition with installment selling houses is robbing retail grocers of considerable business. Increases in the sale of food products are not proportionate with gains made in other business. Realty Co, Mt May 23, 1928 Affiliated with The Michigan Retail Dry Goods Association An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying Tenet cots BOY) LESS Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER Class Mutual Insurance Agency C.N. BRISTOL H. G. BUNDY A. T. MONSON “The Agency of Personal Service” INSPECTORS, AUDITORS, STATE AGENTS Representing The Hardware and Implement Mutuals— The Finnish Mutual—The Central Manufacturers’ Mutual and Associate Companies. Graded dividends ot 20 to 50% on all policies accord- ing to the class of business at risk. FIRE - AUTOMOBILE - 308-10 Murray Building PLATE GLASS Grand Rapids, Mich. Merchants Life Insurance Company WILLIAM A.WATTS @ RANSOM E. OLDS President Chairman of Board Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents May 23, 1928 MICHIGAN TRADESMAN Bring Flowers For Our Soldier Dead. Grandville, May 22—Memorial day has come round again with all its clinging memories of the greatest war in American history, known as_ the Great Rebellion, which devastated more homes than any other inter- necine war. Inspired by the heroism of the boys : in blue, who fought that the United States of America might not be blotted from the map, the American people realized the debt owing to these sons of war who were forced into battle for the salvation of their country and have made annual tourage to the graves of the soldier dead to decorate their graves. Since that big civil strife two other important additions have been made to the list of America’s sons who have gone down to the grave in defense of the old flag. The Spanish-American war, and the war precipitated by the kaiser have added new graves to be embowered in flowers as a_ sacred trust left to the American people. Too much cannot be said in praise of the boys who went at their country’s call to: fight in defense of the freest government instituted among men, and the devotion of our citizen soldiery is the one great safeguard for the Nation founded by Washington and saved by Lincoln. What did it mean for the boy in his teens to leave home and friends and march South to the tune of fife and drum in the sixties? It meant more than a skip off to a holiday exhibition at a country fair. It meant a fond farewell to all that boy held dear, to face sickness in camp and death on the battlefield, and those boys who left their bones in the soil of the South- land must be remembered with sacred reverence as we deck the graves of those whose bodies were returned to the North and given home burial. What did it mean to bid goodby to home, father, mother and sweetheart, to don the khaki and cross the ocean to fight and die in a foreign land? It meant everything sad and withering to heartstrings never banished until then from family and friends. Numer- ous soldiers found a grave in the ocean, while thousands of others lie even to-day in foreign soil, whose graves have never been seen by their American friends. It is, indeed, meet that we should dedicate one day in the year to adorn- ing the graves of our soldier dead with beautiful flowers. While the American Nation continues to exist this custom will be followed and mayhap the spirits of the gone soldiers will look down in smiling approval on the homage paid to them by those yet on earth. We are not among those who be- lieve that our soldier boys who sacri- ficed their lives in early manhood for their country met death eternal, but rather that their spirits have gone on to a happier sphere where all who die here will meet again and live over the scenes of past lives here on earth. ‘The act of decorating the graves of our dead soldiers is one beyond praise. We cannot be too faithful in this dedication to the cause of American liberty and union. Let us make this a solemn occasion, a grand funeral parade in honor of fallen heroes, not a holiday occasion such as the Fourth of July or Christ- mas and New Years. The late Henry Ward Beecher said that flowers were something beautiful beyond words to describe, something God had created and forgot to put a soul in. However true this may be, there is something akin to soul in mak- ing the soldier’s bed a place for the spreading of God’s beautiful flowers. There are sermons in trees. Why not in flowers? The glad springtime is appropriate for this occasion of decor- ating the graves of the fallen Ameri- can soldier. Memorial day is the most solemnly sweet event of all the year. The oc- casion calls forth all that is kind and good in human nature, and through this act of devotion to the patriot dead we do ourselves honor and add new luster to the flag of the stripes and stars. It has been suggested that the Gov- ernment appropriate funds sufficient to pay the fare of every mother who lost a son overseas to the grave of her sol- dier boy. No better use could money be put and it is to be hoped that this suggestion be acted upon in the near future. It is a sight worthy the artist’s high- est conception, this outpouring of a great Nation of more than a hundred millions of people, bearing great mass- es of beautiful flowers to smother the graves of the dead soldiers in a mass of frangrant beauty with colorful ef- fect. Even the children will be impressed with the solemnity of the occasion and breathe in new and exalted feelings of patriotism while viewing the event. The decorating of soldier graves is something which cannot be overdone. The only dark spot on the picture is where this solemn occasion may be turned into a holiday for sports and jazz amusements which have no place in this holiest of American days. The music of the Union may well peal forth from various bands on this memorial day, given over to the honor- ing of America’s fallen soldiers in three wars, and every patriotic citizen should not hesitate to keep step to the music as he bears to the cemetery his contribution of flowers. However alarmists may talk of wars yet to cor->. we render homage to the fallen heroes of past struggles to keep Old Glory in the sky. Let the present year be a reminder of the still undying devotion of our people to those brave boys in blue and khaki who lost their lives for U. S. A. Old Timer. ooo Chain Stores Putting on the Screws. Leading manufacturers in the dry goods trade who sell to the chain stores were surprised to receive the following letter from the McCrory Stores Corporation: New York, May 7—The Board of Directors of this Corporation has de- cided to uniformly apply the same cash discounts that we are receiving from many houses to all concerns from whom we purchase, without exception, after May 16 next. 3 per cent—10 days—30 days extra. It would be manifestly unfair to give preference in purchasing merchandise to any concern not allowing the same terms as above noted as many others do, and hence the Board of Directors has decided to adopt these uniform terms. McCrory Stores Corporation. Most of the manufacturers who re- ceived this letter allow 1 per cent. dis- count for payment of bills in 10 days. Some allow 2 per cent. Practically none allows 3 per cent. All manufacturers receiving the let- ter from the McCrory Stores Corpora- tion interpret it as an application of pressure to compel increase discounts. Likewise, it was accepted as another indication of the growing tendency of certain organizations to exact from manufacturers an increasing allowance for the service rendered as a distributor of his product. ——_>-2- “The good man, like the good ma- chine, doesn’t go to pieces as soon as the work gets heavy. OO Man is the only machine expected to turn out a perfect product when in a defective condition. STRENGTH THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES ECONOMY Lansing Michigan Combined Assets of Group $45,267,808.24 20% to 40% Savings Made Since Organization FIRE INSURANCE—ALL BRANCHES Tornado— Automobile — Pilate Glass Uncle Jake says- ‘‘Worry will whittle off a man’s efictency faster than a boy with a sharp jacknife can sharpena pinestick.”’ One of your worries can be elimi- nated by using. K VP DELICATESSEN PAPER as a general utility paper around your , store for wrapping moist or greasy eee =n) food products. KALAMAZOO VEGETABLE PARCHMENT CO., KALAMAZOO, MICH., U. S.A. Let us send you samples. YOU NEED the BEAUTY and COMFORT f COYE AWNINGS Home, Office, Store CHAS. A. COYE, Inc. Fhone or: write to have a salesman GRAND RAPIDS, MICH. call with samples and prices The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS “i te MICHIGAN ee 16 INSANE PRICE CUTTING. It Is Under Investigation By Federal Trade Commission. We hear a great deal of illogical talk about a law to accomplish this or pro- hibit that. We want this or that com- petition curbed by law. Let’s be done with excitement and such loose talking and thinking. This is no day for hysteria, passion and excitement. The country is all right and will be so in just the proportion that you and I contribute to this end. We have about all the laws at present that we need and many more than are necessary. Laws are intended primarily for men who cannot or do not attempt to gov- ern themselves. God forbid that we should ever desire or have enacted a law that in its operation would stifle a full, free and uninterrupted flow of fair competition. Mark you, I said, “fair competition.” As to unfair competition, that presents an entirely different situation. More than once the public, through the courts, has set its seal of disapproval on a type of trading which sets up a state of competition monopolistic in its nature, not primarily by reason of its bigness, but by reason of the methods used. Nobody objected or could object to the meat packers operating in a legiti- mate sphere, but when they stepped over the bounds of economic and Gov- ernmental limitations, they had to have adequate restrictions put upon them, and the people, through their constitut- ed officials, brought about this result, long delayed though it was. Nobody can or does object to the chain stores functioning within sound economic lines, which means a live and let live policy with respect to the indi- vidual grocer, wholesale and _ retail. When these chains or groups are a potential monopoly, as undoubtedly is now the case, particularly in the metropolitan centers, and fast spread- ing to less thickly settled sections, then the people have a right to direct atten- tion to such a menace, and as they did in the packer case, take steps to see that it is checked. I serve notice here and now upon the chain stores that in so far as they may be potential or actual monopoly and in so far as they demand and re- ceive from manufacturers allowances, rebates and discounts not allowed to other factors of the grocery trade, that this association will fight them to the limit. We have no quarrel with the chain store as a part of the business life of America, but we do have a quarrel and a serious one with them as a dom- inating Hercules, who uses his strength and his club to destroy the life of the individual grocer. Already this Nation is becoming aroused to the impending chain store menace. Through state legislation they are seeking to make the chain stores bear a more equitable share of taxation. This is a movement which has just started, but has already gone far and will go further. Already, too, this question of insane price cutting ‘s under investigation by the Federal Trade Commission on its own motion as a representative of the people. MICHIGAN TRADESMAN Such unsound practices and such economic waste as are going on in the food trade to-day, with the chain stores seeking by the exercise of brutal strength to relegate the ordinary American citizens to a _ subservient place in the trade life, call loudly for the application of the power of the people. The independent, or service, retail grocer expresses a guaranteed condi- tion of competition in the retail distri- bution of food products. The large grocery chain expresses, on the other hand, the concentration of that distri- bution in the hands of a great food monopoly. As this chain control grows in power the public interests suffer. Concentrate the distribution of Amer- ica’s food in the hands of a few large retail chains, and you have a great food trust making an a la carte bill of fare for every home in America. The salesman of the wholesale gro- cer it can be said holds the key to the situation of food distribution by the wholesale grocer and by the service retail grocer. In the years gone by, the jobber’s salesman may have func- tioned successfully and profitably by merely performing the sales service, i. e., soliciting and receiving an order from the retail grocer, but that day is gone. We are living in a day that de- mands in a jobber’s salesman the finest intelligence, tact, and initiative. The job of salesmen must be to understand that of the retail grocer. He must study he art of retail salesmanship. He must sudy the art of retail buying, and must be a window dresser and a shelf dresser, and store decorator and accountant. If the man who repre- sents you in the field possesses these elements, your business and that of your customers are headed toward success. Sooner or later the legal right of a manufacturer to name and maintain a resale price on his product will be es- tablished. The Capper-Kelly bill now before Congress provides this right. It is receiving the endorsement of prac- tically every industry in he United States. This bill should become a law, and whether its status on the calendar in the present Congress places it suffi- ciently far along to insure its passage certainly the succeeding Congress should, and doubtless will, write this law upon the Federal statute books. We find specialty salesmen, before calling on the retail trade, visiting job- bers’ houses and auctioning off his ser- vices on a basis of the lowest price to which a jobber will permit him to take orders, thus placing the jobbers on that market in competition with one another for the specialty salesman’s orders. This has resulted in some jobbers re- fusing to allow these men to accept or- ders for them even at list price. Many jobbers have thrown tobacco and cig- arettes out of their stocks because of the pernicious practices employed by the manufacturers’ salesmen in taking orders for these goods, while likewise many wholesale distributors have lost interest in various other products be- cause of similar conditions. We insist that a manufacturer hav- ing a list price should offer his product through his salesmen and solicit or- ders from the retailer only at that es- May 23, 1928 More Profit to You by increasing turnover. When you sell goods with an established price which protects your margin of profit...then rapid turnover makes you money. In pushing AG Baking Powder Same price for over 35 years QF QB (more than a pound and a half for a quarter) with the consistent quality and price advertising behind it....with the price plainly shown on the label....you can increase turnover and get more profit on your baking powder investment. Millions of Pounds Used by Our (government 4 ‘ ’ ; ee - ie s . < , a v « ‘ May 23, 1928 MICHIGAN TRADESMAN It is easy for a manu- facturer to argue that a wholesaler has the right to reject an order if the price and terms are not acceptable to him, but he fails to realize that the whole- sale distributor in declining such an order himself, through no tablished price. discredits fault of his own, with the retail mer- chant to whom the specialty salesman has auctioned off the goods. Within the past few years the to- bacco and cigarette manufacturers have adopted a policy of soliciting business direct from retail merchants, purchas- ing goods from wholesale distributors. manufacturers through _ their demand that the grocer shall fill such orders for their These salesmen wholesale convenience at a discount of 5 per cent. and sometimes .744. per cent. Any wholesaler who yields to this practice is demoralizing his industry and de- stroying its usefulness and its possi- bilities of success. The nationally advertised brand of food products represents to-day a value uncertainty to the The wholesaler is realizing more and more that the interest and friendliness to the jobber by the nationally advertising manufac- of more or less wholesale distributor. turer is an interest in name only. It has become known that many of the manufacturers are from retail mer- chants in the interest of desk jobbers, mail order houses and any and every concern which offers flattering trade Not content with the per- sonal solicitation of orders on such a salesmen of these solociting ‘business discounts. basis, some of the representatives of these manufacturers are soliciting such orders by correspondence, as evidenced by correspondence which has_ been turned over to the wholesale grocer by the retailer and forwarded to my desk. Under such conditions can it be sur- prising that wholesale grocers are los- ing interest in nationally advertised brands of food products and rushing to cover under their own brand? “A free deal” is the arch enemy to sound merchandising and the economic conduct of both wholesale and retail food distribution. Every questionnaire that has gone from our office on this subject has resulted in an overwhelm- ing vote against “free deals.” Some manufacturers have even grown. bold enough with the passing years to put on a free deal campaign and insist that the jobber furnish the free goods out of stock, shipping them back to the manufacturer at flat jobbing cost or else have them replaced ‘by the manu- facturer, thus handling that part of the transaction without profit. For a man- ufacturer to do this that his sense of fairness and integrity is warp- ed and it is unthinkable that any wholesale grocer will tolerate a dis- honest deal of this nature. J. H. McLaurin. —_>-.___ The Lost Art of Making Corn Bread. They served corn bread in a local hotel at a club dinner the other night. It was as old-fashioned corn bread as we ever have the pleasure of eating in these times, but it lacked the sweetness and the lightness that were in grandmother's and even in mother’s sour milk corn bread which was thin with the upper and lower crusts flinty means near in texture and golden brown in color. Some of us talked about corn bread as we used to know it and about other foods which have almost disappeared from both public and private tables. We often read and hear about the lost arts. The Chinese knew how to do certain things which we have not yet discovered how to do. The ancient Egyptians were masters of some technique which disappeared with them and left no trace behind for us to use. We seem to overlook the fact that we are losing arts. We have lost a great many of them already. The American kitchen has contrib- uted many a culinary art to the limba of forgotten things. Among them is this art of making corn bread. Indeed the millers have lost the art of grind- ing corn meal. Whole wheat bread, as it appears to-day, is very different from the original while old fashioned graham flour and bread, very popular forty years ago, are almost unknown. The beaten biscuit that the South- well and that was brought North by white refugees and their slaves during the civil war is no more. ‘What appear in the markets and on menus as beaten biscuits are article, erner knew so beaten biscuit only in name. The old slave cooks knew how to make soups that no longer are avail- able. Lost arts in gardens and orchards are noted. In order to perfect an apple for example, that will stand the test of time, many crossess and recrosses have been made with the result that juicy apples are scarce and those with the rich flavors of old are among the lost delicacies. Virginia sugar-cured ham is on the market but its curing has been by a process far different that the Virginia farmer The sugar- cured ham of to-day only faintly re- sembles in flavor the real aricle that one may find now and then in a private home in the South. from used. 3ut even there the tedium and labor involved in sugar- curing ham has caused it to pass inte disfavor. —_~+~-+<+____ Candy Slightly Lower. The report of the United States De- partment of Commerce on a survey of candy manufacturing in 1925 and 1926 shows that average production was only 60 per cent. of plant capacity. The report shows a decrease of ten cents per pound on price of packaged goods during the two years. The average price per pound on bar goods, chocolate covered and other types was for both years only one cent per pound more than the average price of bulk candy. The average price of eleven kinds of candy showed a slight reduction in 1926 as compared with 1925. Approximately one-half of the manufacturers reported decreased sale for 1926 as compared with the year be- fore. An appreciable decrease in profits has also been estimated in the report. Waste in duplication of ad- vertising and in selling effort and the high cost of transportation over long sales distances are problems to be solved. ——_++~-__ The quality of your work depends on your personal habits. ce of Millions- because of the Folks find they can do more with Light House Coffee. Its “double flavor” means a rich substance which goes farther, pours clearer, and tastes deeper. There is an abundance of soft Mocha essence in every cup. IGHT OUSE OFFEE NATIONAL GROCER CO. So will you after you have used our Collection Service. Only one small service charge. No extra commissions, Attorneys fees, List- ing fees or any other extras. References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or this paper, or the Michigan Retail Dry Goods Association. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City. { MR. STOWE Says: We are on the square. aS A a 18 DRY GOODS Michigan Retail Dry Goods Assiciation. President—F. E. Mills, Lansing. First Vice-President — J.-H. Lourim. Jackson. Second Vice-President—F H. Nissly. Ypsilanti. Secretary-Treasurer — John Richey, Charlotte. Manager—Jason FE. Hammond. Lansing. Hand Bags For Varied Costumes. Bags have become definitely a part of the costume, and novelties in them have been coming in rapidly of late. One that will appeal to the woman who is spending her Summer in the country is generously built. It is made of cloth in dark blue and black and decorated with little flowers in red, yellow and blue, scattered over the dark back- ground. The shape of the bag harks back to the old country carpetbag, al- though smaller, of course. It has two handles covered with red leather. Smaller but somewhat of the same homespun character is an envelope- shaped purse bag to carry in town, which is made of wool dress goods. They come in plain, checked or plaid tweeds and are bound with one of the new fancy leathers or reptile skins. One model just brought from Paris by a specialty shop is made in a plaid mixture of beige, brown and red and is bordered with a two-inch band of beige kid. Other bags, most of them in flat, envelope shapes, are made of heavy sports goods, which are com- bined in various ways with the fashion- able leathers. In purse bags of the dressier type there are some exceedingly smart ex- amples. One has on its flap a center of red moire, matching the stylish gowns and coats of moire. On it is embroidered a cluster of flowers in dif- ferent tones. This embroidered moire is set in a frame of pale gold velvet. An unusually large envelope purse of light gray fabric has in one lower corner the figure of a dog embroidered in solid black. A chain of rhinestones resembling a dog’s leash is attached to his collar and is carried diagonally across the surface of the bag to the opposite upper corner. A summery little bag that is new in both style and shape is made of fine straw woven in circular strips of pale green and white mounted on an oval frame. It has green cord handles. —_+->—_____ Color Note For Gloves. Apparently finding no other way in which to introduce vivid colors into Fall and Winter lines of men’s gloves, manufacturers have turned to the lin- ings. While the better grades of wool linings, such as cashmere, camel’s hair and mohair, will again be seen in the usual fawn shade, other linings will run the gamut of fancy colorings and patterns. The common acceptance of lined gloves as articles of sports wear is advanced as the reason for their prospective gaudiness. In the outer shells of lined gloves, reports the Associated Glove Crafts, the color tendency in cape is toward walnut, cork, a reddish tan and brown, with black for driving. Goat and calf in the lighter shades will be used for very smart lined gloves. Mochas and degrains, or chrome suedes, will gen- erally be offered in slate. One-clasp lined gloves will probably be favored MICHIGAN TRADESMAN most, but the better shops will likely feature pull-ons with a side vent. ‘Seamless knitted wool linings will be the most popular type. A new type of lining is made of seamless knitted silk. It will be offered in beige and gray, with novel patterns of black and stripes at the wrist. Glove silk linings are generally preferred in plain colors, but they will be seen this Fall and Winter in contrasting checks and stripes. eceeclasicililans dicts tiateieieiainnis Scarf Furs Are Picking Up. Increasing retailer interest in fur scarfs has stimulated quite noticeably the call in this market for skins suit- able for use in them and in chokers. In the high-grade chokers a good deal of fine sable is used, and there is also a good run on marten for the same purpose. Mink is another choker fur that is doing well. All good quality foxes are in favor for scarfs, with the better-grade silver fox especially ac- tive in some quarters. There is still quite a good quantity of “silvers’’ to be moved, however. Early indications for Fall were said yesterday to point to beaver and raccoon, with an in- creasing amount of Hudson seal favor- ed as the season advances. ~~ Watching the Art Trend. Manufacturers and designers of small articles for the home appear to have done a good business since the holidays. They say this is due to the showing by the stores of new types of interior decorating. The interest awak- ened in modern art for home purposes has opened up an entirely new field. Pottery makers, furniture manufactur- ers, rug, drapery and lamp firms are watching the trends very closely to see how these new designs take hold. The general opinion is that at pres- ent these lines are passing through an experimental period and that modifica- tions will probably be necessary to adopt the new mode to practical pur- poses. ———_+22>—__ Urges Tub Silk Be Renamed. A new name for “tub silk’ is recom- mended by the recently organized Spun Silk Research Committee. In its re- port, made public last week, the com- mittee says the term “tub silk,” al- though originally referring to a specific construction, is now applied to a wide variety of washable silk goods. The committee, which aims to increase the use of spun silk, also recommended that manufacturers keep the quality of tub silk at a higher standard and that greater attention be given styling, fast colors and good finish. The best width for tub silk weaves, in the com- mittee’s opinion, should be thirty-six inches rather than thirty-two. —_++2—____ Bicycle Sales Show Gain. Sales of bicycles have shown some gain so far this year, compared with the same period of 1927, but business in them is not so active as manufac- turers would like to see it. As with other lines of “wheel goods,” bicycles show more color this year than ever before. Color combinations are fre- quently seen, and gold trimming is very popular. The best-selling ma- chines are those which retail at $30 to $35, but, in proportion of about 1 to 5, business is also being done in “motor bike” ‘types to retail at $40 to $50. Side- walk bicycles, fully equipped, for chil- dren of 4 to 7, are selling well at $20 to $25 retail. —~»++>—___ Newness Helped Cotton Dresses. Manufacturers of better grade cot- ton dresses report satisfactory condi- tions for this season of the year. Re- orders are being received from South- firms on sport dresses, “frilly” afternoon models and staple house frocks. Salesmen in the West and New England territory are doing well with kitchen uniforms and plain house frocks. Buyers now in town for these lines state that the use of new ma- terials and new styles has been re- sponsible for the large turnover this Spring. ern ——_>++____ Women’s Better Hose Selling. According to leading factors in wo- men’s hosiery lines the better grades are in greater demand than they were at this time last year. At present there is a decided call for fancy sport items, in plain and two-tone effects, with and without clocks. In the open mesh silk stockings, formerly con- sidered evening hose, there is a steady call for daytime and_ street colors. Sheer chiffon stockings are also want- ed, but in darker shades of beige, tan and gray, which is unusual for this time of the year. — ~+-.—___ Agree on Dress Fabrics. Although the majority of Fall dress lines are not ready for showing, de- signers seem to be agreed on certain materials. Satins rank first, then come transparent velvets for afternoon and evening dresses, and plain crepes for day and sport models. Prints, they claim, will be used again this Fall, pro- vided they can be procured in new and interesting designs. Styles are to be May 23, 1928 more feminine, with new skirt treat- ments favoring tiers, circular effects and godets. Trimming details will be important and will feature ribbon, but- tons and lace. PANAMA HATS Genuine Montecristi — Best Made. Imported direct from Ecuador by the undersigned. Prices, $12, $15, $18 and $20. ALLAN KELSEY, Lakeview, Mich. Track Pants and Shirts New Styles, New Prices PHOENIX SHIRT CO. 39-43 Michigan, N.W., Grand Rapids Hodenpyl Hardy Securities Corporation v Getting the most out of your investments requires a broadknow- ledge of securities and how to use them best for your own purposes. Our service, based on long experience, is yours for the asking. We handle only the best in investments. @ 231 So. La Salle Street Chicago New York Jackson Grand Rapids CARPETS 4. trade. WHOLESALE RUGS -; Over a half century in the floor cover- ing business makes a lot of difference in quality, prices and service to our Buy in cut quantities or by the roll, bale or car load or send your cus- tomers to us for our individual service. HERPOLSHEIMERCO. GRAND RAPIDS, MICHIGAN LINOLEUMS WHOLESALE BLDG. LOUIS and OTTAWA May 23, 1928 MICHIGAN TRADESMAN SHOE MARKET Sales Plans To Suit the Weather. Weather we have always with us, but notwithstanding that fact, “late spring,” “backward season” and simi- lar expressions continue to find accept- ance as classic excuses whenever re- tail business temporarily falls short of our expectations. Weather admittedly is a factor in the volume of sales in most apparel lines, and in shoes it is an exceedingly important one. Nevertheless, the re- tailer deceives himself when he at- tempts to offer ‘bad weather as an ex- cuse for unsatisfactory business. Aver- age temperatures, taken over a period of years, show surprisingly little varia- tion. Now and then along spring a month or six weeks ahead of comes time to give the season an early send- off, as it did this year in the fortnight before Easter. Such an early start is all to the good and something to be devoutly thankful for, but the wise retailer will at the same time prepare himself for the reaction that is more than likely to come later on. Shoe merchants should beware of the temptation to assume the mental at- titude of the farmer who complains perennially about the weather. Gam- bling on the weather is one of the risks the farmer is obliged to take, but the merchant’s endeavor should be to re- duce this element of speculation to a munimum. He cannot control the weather, but he can control his buying and his merchandising with due re- gard to the weather experience of other years. The retailer who is weather-wise will approach the spring season with a reasonable stock of the materials and colors which can be expected to sell on bright sunshiny days, but he will not overlook the fact that a week or two of cold in late April or May may develop an interest in blacks and the more conservative colors. He will, moreover, plan his merchandising, his advertising and his window displays with the fact always in mind that the temperament and preference of cus- tomers vary with the weather, and the attainment of a maximuni sales vol- ume depends upon having and featur- ing the right kind of merchandise to meet the varying moods of weather and of people.—Shoe Retailer. —_—_+-. Use Blotters to Advertise Summer Weights. Blotters are a good advertising me- dium because they are rarely thrown away while still serviceable. If you are sending out one or two letters on Summer Weights to your list of men it would be a good investment to in- clude a blotter in each letter, carrying a Summer Weight message. The let- ter will be read and thrown away but the blotter will continue to work for you for two or three weeks. Make your blotter message short and snappy. Eight or ten words will make more of an impression on the man who reads them than fifty! If he is busy he won’t even read the fifty! If you are not sending out letters why not print up a supply of blotters and distribute them through the down- town office buildings? For the amount spent you will get a better distribution than the same amount would give in one advertisement in the paper. For a real tie-up prepare a blotter with a snappy message referring to the unusually hot weather and the comfort of Summer Weights and then have it distributed on the first day the thermometer soars unusually high. ee A “Service” Idea. Here’s a little idea we saw in use in an Ohio store that caters to men’s trade. A great many men carry cigar iighters nowadays, and these lighters must be filled with lighting fluid fre- quently or they won’t light. On a counter at the front of the store was a sign which read, “LIGHT- ER FILLING STATION—Fill Your Lighter Here FREE!’ In front of the card was a bottle of light- ing fluid and a medicine dropper for Customers in the store were free to use this, and Cigar use in filling the lighters. whenever one did so he was invited to drop in and use the “filling station” any time his lighter needed more fuel. Good cigar lighters may now be ob- tained wholesale for less than $1 each, and there may be an idea in this for the store that wants to offer a lighter free with a pair of shoes, or as an Anniversary Sale feature. —__—_.6 2 __ Canvas Footwear Sales Increase. Reports from makers and_ whole- salers of rubber-soled canvas (tennis) footwear indicate the best business so far this year since 1921. This applies to both adults’ and children’s goods, The rea- son advanced for it is the increased but especially to the latter. cost of leather shoes and the economy resulting from the purchase of the One of the largest makers of canvas goods has booked orders for nearly twice as many pairs since the first of the year as in the same period last year. Consumer buy- ing has started slowly, due to the back- wardness of the weather, and for this canvas footwear. reason distribution of canvas goods is expected to continue almost to labor day. —_——_2>+-__ Giving Prizes To Get Business. From time to time we have sug- gested the advisability of giving little premiums with children’s footwear ac- It is a good way of build- ing children’s business, for the young- sters are industrious advertisers of the store that gives them such gifts, and the idea appeals to many parents, too. Here are a few suggestions of pre- miums that are appropriate for this time of year. A knife on a chain—can be bought as low as 7c each. Kites—-can be bought as low as 3c each, Top with string—cost about 3c to 5c each. Stilts—cost from 10c to 25c a pair. ey Should Take Markdowns Now. The advice is being given retailers Children’s casionally. that if they are carrying apparel or stocks bought in January and February that now is the time to clear them. The point is made that accessory this action is wise even if fairly stiff markdowns have to be taken. The present consumer demand, it is figur- ed, will absorb these offerings and their clearance will pave the way for purchase of fresh stocks to be sold during the next four to five weeks. In some quarters it is believed that the stocks of such merchandise in retail- ers’ hands is sizable because of the poor turnover during February and March. —_2+-+___ Novelty Underwear Orders Gain. The warmer weather of the past week brought about a marked revival of the demand for men’s lightweight underwear in this market. A marked swing toward knitted sleeveless shirts, principally in white, and novelty draw- ers of the running pants type is noted in the orders now coming in. These goods had previously moved well, but the indications are that buyers are now planning to take advantage of the con- sumer publicity given them and are ordering them more freely. The usual type of nainsook athletic garment, while affected adversely by the newer styles, has by no means been put out of the running. —_2 + +>___ Better Blouses in Demand. According to blouse makers, busi- ness is good in all grades, although there is a more concentrated demand for the better type of merchandise. However, the makers of inexpensive lines seem content with what business they have already done and are look- ing forward to substantial Summer orders. Aside from the full line of prints which most every house has shown for early Spring and Easter wear, there are new types of blouses with elaborate monogram work, new neck treatments and styled for wear with ensemble suits or separate skirts. —_—_2<--___ Silk Trade Cautious For Fall. Most silk manufacturers are now winding up their Spring schedules. Production has been curbed and raw silk is being bought only for fill-in purposes. Indications are that prepara- tions for Fall will be undertaken slow- ly. Fabric trends are now being care- fully studied and there is ample evi- dence that producers will not start to pile up anticipatory stocks, either of finished goods or raw material. The closing weeks of the Spring season has provided a firm price basis for the Fall, according to views expressed in the trade. —_+~++—___ New Blazer Jacket. The short blazer jacket is shown in diagonal stripes and in solid colored flannels. Those in navy blue are finished with brass buttons. Those in black are mostly seen in single-breast- ed styles with notched collars and are very trim and tailored looking. In the lighter blue cloths the coats have dif- ferent collars, some being finished flat, others with rolled-back revers. Al- though these coats are usually unlined, some of the shops feel that there will be a call for lined models and are hav- ing linings put in to match the coat fabric. fal — sid big NEW “The Legionnaire’”’ A full grain calfskin young man’s blucher oxford with nickel eyelets, built over a new last. Widths C and D In Stock $3.45 Style 953—-Medium Tan Style 954—Black Manufactured and fully guaranteed by Herold-Bertsch Shoe Co. Grand Rapids, Mich. Manufacturers of Quality Foot- wear since 1892. 19 MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Company LANSING, MICHIGAN Prompt Adjustments WwW L. H. BAKER, Secy-Treas. P. O. Box 549 rite LANSING, MICH. May 23, 1928 20 MICHIGAN TRADESMAN RETAIL GROCER prices to such a great extent. That is gee Retail Grocers and General Merchants = real lesson taught by such united ee Aaeecintion. . efforts. 9 ! aot Vepelaeet Ae ace. The lesson is that it pays to talk DON T FORGET THE BIG CONVENTION! gay ae gt ing ee about your goods; to display them; to NEW ORLEANS, JUNE 11TH TO 14TH Hooning, Grand Rapids. fecretary—Paul Gezon, Wyoming Park. Treasurer—J. F. Tatman, Clare. Naming Special Prices on Particular ] hesitate to write about the use of specials in advertising and display be- cause grocers all too naturally hold the idea that they can have nothing to ad- vertise unless they make special prices. But now I have a recent story which may be useful to point to the real value of specials and the actual effect of of- fering them. A city neighborhood community re- Dollar Day Saturday sale. It was advertised with all the usual hurrahs of banners on the trolley cently held a supports, big space in the local papers, posters in windows, prize tickets and assortments to sell for $1 each, liber- ally displayed in windows everywhere. Now consider how every merchant studied long and anxiously how he cut margins to the bone in many instances; how think profits for that day must be slight—the best he could hope would be stimulat- ed business for the future. All along, he “had his doubts,” as the Scots say. A high grade jeweler, for example— what could he show for a dollar that would look like much? What happened was altogether un- man said: “Greatest ever did. 3est of it was that practically no sales often he sighed to how expected. A hardware day’s business I were made from my big window dis- play Folks passed them by, but purchased liberally of my And now that the sale is over, those same people of real specials. regular goods in the store. are in buying the articles which were displayed with special prices—and they are paying my regular prices for them.” The jeweler reports: “It certainly was hard to think up items to display for $1; but we did what we could. I am frank to say I did not expect much benefit from dollar day. But from the minute we opened at eight until we closed at nine, we waited on more than 300 customers, and they bought few of the special items.” No wonder the next meeting of the local merchants association was en- thusiastic. The unlooked-for excellent results which brought out many thous- ands of dollars of brisk trade brought an awakening in local business never before experienced. Those who had questioned the benefit in prospect were strong for another similar occasion as soon as it might seem suitable to have ‘another such sale. This occasion was only a striking illustration of the effectiveness of ad- vertising; and I say _ advertising, meaning to include therein all the vari- ous aspects of trade promotion. For word of mouth is advertising; so is the printed word; so is window dis- play; so is a courteous manner; so is intelligent information ready to be im- parted to the enquiring customer. 3ut nobody will get the true signifi- cance of this event unless he thinks deeply enough to grasp the psychol- ogy which prompted folks to buy goods not displayed and to disregard special show that you have them. It pays to meet your customers every day with the same alertness and evident interest you manifest on special occasions. It pays to put forward your best effort every day of the 310 on which you do business every year. Now, why did those people buy so few of the specials? Because folks are peculiar. Those women glanced into the hardware store and saw, for ex- ample, six opalescent tumblers, six Japanese cups and saucers, a dust pan and brush, a mop assortment—several other special things, all priced at $1 per each. At the moment they had no urgent need for any of those items; but they did think of others or on Sat- urday were reminded of a thing or two in hardware. So they went for the items they wanted and, while inside the store saw others they had for- gotten. So passed the day and the chance to buy for less. But the next week those women would discover that, after all, they were about out of tumblers, or cups and saucers, etc., and _ straight- way they would remember that they had seen them displayed at McCune’s hardware store. That is how they came back to buy at regular figures what they had passed up at special prices. It is accurate knowledge of this quirk in human nature that en- ables the department store folks and chains of all kinds to hold special sales frequently and yet make money. Here is another important angle which you should not overlook: you know the precise value of any special you offer. Because you have this in- timate knowledge — which is also mighty important’ to you—you think the offer you are making must be equally impressive with the consumer. Well, your consumer has many hun- dreds of things to think about. A cut of 20 per cent. on a lot of Muchtalk cleanser hits you hard; but to her it means a saving of two cents on a can, which maybe at the moment she does not need. Before I follow out that argument further, consider yourself, the eagle- eyed, well posted grocer, keen to buy right whenever you get a chance. Here is the way you act about such things: Some years ago a manufacturer of evaporated milk, whose brand is uni- versally popular, as staple as sugar, placed a special offer advertisement in many trade papers. He made a mis- take in figuring so serious that his of- fer meant more than a dollar a case less cost to grocers. He discovered his mistake and wired frantically every- where in the hope to stop the presses; but it was too late—the advertisement appeared as originally written. So he threw up his hands and pre- pared to take his medicine. But there was no medicine to take. Impossible as it may seem, he got not a single order. And that is what you do! Why did you do that? Because at the moment none of you happened to be interested in milk; and you were (Continued on page 31) Don’t fail to attend the Annual Convention of the National Association of Retail Grocers, New Orleans, June 11th to 14th, under the leader- ship of Mr. John Coode, President and Mr. C. H. Janssen, Secretary. Learn the latest in the industry—have the time of your life in this wonder city of the South. Ask your local Secretary or your Fleischmann man now. FLEISCHMANN’S YEAST Service —— M.J.DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN = Direct carload receivers of UNIFRUIT BANANAS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables Dow’t Say Bread — Say HOLSUM Rumford :: best -specially when selling to inexperienced cooks because its an absolutely dependable leavener / WHOLESOME * DEPENDABLE ECONOMICAL UNIFORM RUMFORD CHEMICAL WORKS, Providence, R. |. May 23, 1928 MICHIGAN TRADESMAN 21 MEAT DEALER Locally Dressed Meat and Meat Shipped In. We have been asked on many occa- whether meats from animals slaughtered at local points are better than meats from mofe distant places. In nearly every case those who enquire are connected with buying of meats for large bodies of consumers. What we have to say may prove of greatest in- terest to large buyers, and yet may be sions of at least some interest to consumers in general. Perhaps the best way to those interested is to describe in a few inform words the methods employed in pre- The animals are slaughtered under some- paring meats for distribution. similar conditions in each in- and the carcasses and other edible portions are chilled to remove what is known as animal heat. Chilling continues under suitable conditions un- til sufficient time has elapsed to per- mit the meats to enter trade channels. In the case of locally chilled meats, deliveries are made to retailers and others direct from chilling coolers. Such transportation is usually done in trucks properly protected to prevent the meat from becoming contaminated, what stance, but in most instances no refrigeration is provided during period of transit. It is considered unnecessary to provide such refrigeration since meat does not deteriorate during the time elapsing. This is due to the cold condition of the meat shipped and the beneficial results from removing the animal heat. When meat is prepared at distant points the removal of animal heat and further chilling is conducted under conditions similar: to those described. Up to this point there is no difference. When shipment is made in large quan- tities to distant points from point of slaughter and chilling, railroad cars are employed which have been specially constructed to provide excellent insu- lation and proper refrigeration. Ice and salt are placed in what are known as bunkers at each end of the cars and the movement of the cars facilitates this refrigeration. This at destination in excellent condition in meat arrives most cases, and so retains its inherent fresh appearance and general condition. It must be that meat so handled possesses all of its desirable qualities just as the meat locally pre- pared does. Delivery to retailers’ and others’ places of business is accom- plished as in the case of the locally prepared meats. The length of time that meat will remain fresh and whole- some without freezing or salting de- pends on maintained during the process of handling. Meat handled under similar conditions and obvious temperatures of the same “age” should not possess different qualities, inherent quality be- ing the same. —_—_—___-> > Some Meat Characteristics. It may be surprising to many con- sumers who have given the matter serious thought that those engaged in the meat business, retail and wholesale, should be able to determine meat qual- ity at a glance, when it seems so diffi- cult to accurately appraise in, their own cases. Expert knowledge of meat comes from close study of it over a relatively long period of tine. This is true, at least, if the expert attains knowledge that makes it possible for him to judge quickly and accurately. Many of the most competent meat men would find it rather difficult to describe just how they their short a space of time as they do. Perhaps the ability to judge meat expertly may properly be described as a sort of instinct developed through constant contact. But no matter how meat man becomes. there must of necessity be factors that guide him in his decision. reach coticlusions in so Expert 2 These factors are inherent in the meat itself as presented to him for quality determination. It is not easy to describe these factors so they will be readily understood, for there are very few meat carcasses that are exactly alike in all particulars, and average quality is determined by evalu- ating each of the factors or inherent characterisics in the particular meat under consideration. It is quite possible and practical to describe in an accurate way any par- ticular meat carcass or cut, and if this method were extended to a great many other carcasses possessing distinctly different characteristics the sum of the descriptions would embrace practically every kind, type and grade of carcass produced as accurately as would be necessary to suit all practical needs. But such a procedure would be long and complicated and of no satisfactory use due to its length. It would seem a better way for the average learn all he can about each characteristic of meat and person to then mentally appraise the whole car- cass or cut. Considering the highest rating beef characteristics and the most important among them they may be roughly described as follows. Very blocky or chunky in conformation; white as to color of fat; the amount of fat should be sufficient but not excessive; the should be soft, some red color; the meat should be very firm and of and should be evidence of marbling. ++ Suggestions For Better Merchandising A box of bacon beside a basket of eges on the 3:30 in the afternoon suggests break- fast. A quarter of a pound of coffee run through the every thirty minutes will coffee fragrance and make Associating lettuce, pineapple, mayonnaise, and whipped cream in a display will sell ’ Can- ned goods put in a white glass fruit jar by the “cold very bones reasonably showing attractive color, there checking counter about mill create sales. cherries, combinations of “salad specials.” pack” system, and with large, neat sign, placed on top of a display will move these cans quicker. Bananas cut off in small bunches and priced “per bunch” will move quicker. vegetables blend—alternating beans, beets, etc. Colors in fresh may be made to carrots, —_—_2-2>___ Remember this: The more perfect a machine( the less rattle and bang in its operation. ———_2-~<.___ Working with a smile will put dol- lars in the pay envelope. VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruits and Vegetables Strawberries, Pineapples, New Potatoes, Oranges, Lemons, Bananas, Vegetables, etc. Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.”” Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. For thirty-five years, there has never been a let-up in the educational campaign to support and assist distributors in both in- creasing their sales and for the rapid turn- over of Shredded W heat Shredded Wheat eaters look to you to supply this “consumer demand” for SHREDDED WHEAT .... 12 large, full sized Biscuits [12 ounces] in every package. As summer approaches, are you ready to take care of the increased business which is constantly being created for you? The Shredded Wheat Company Awarded first prize and gold medal Jhorns Milsr. Tea Planter A Ceylon Niagara Falls, N. Y. at the great tea expositions in Cey- Good Restaurants serve Lipton’s Tea—Ask for it! eS ene IX Lr. n n » lonand Indiaasthe finest tea grown Lc w= ”mDDU Me” Ue Ld Vv Vv Vv Vw HARDWARE Michigan Retail Hardware Association. President—Herman Dignan, Owosso. Vice-Pres.—Warren A. Slack, Bad Axe. Secretary—A. J. Scott, Marine City. Treasurer—Wiliam Moore, Detroit. Suggestions In Regard To June Gift Lines June is pre-eminently the month of brides; and it is also the psychological season for the hardware dealer to make his appeal to the wedding gift trade. It is through his show windows that the hardware dealer can make one of his strongest and most effective ap- peals to the June bride and her friends. Displays of wedding gifts, or dis- plays intended to appeal to the June bride herself, cannot be flung together in any old way on the spur cf the moment. They require a good deal of preliminary thought and planning, and a great deal of care in the actual ar- rangement of the display. The pre- liminary work will be found very help- ful in reducing the labor of actually staging the display. It will be found advantageous for the window trimmer to first sketch on paper the effect he intends to produce, or the particular arrangement he has in mind. No matter what his prelim- inary ideas may be, in the actual work- ing out of the display he is almost cer- tain to make changes; but a prelimin- ary sketch will give him something to work from. It is at least a suggestion of what he desires to accomplish. Two points should be strongly em- phasized in your wedding gift displays. The first is that the hardware store has a wide range of gift lines from which to make a selection. The sec- ond is that these gifts are practical gifts. In trimming windows several es- sential points should be borne in mind. In the first place, the windows must be dressed with especial attention to finish and detail. The trim must be artistic and attractive. It should ap- peal to the aesthetic in the would-be purchaser. To secure this desired effect, it is necessary in practically all displays to have a soft-appearing background. The floor and background should be cov- ered with some such material as heavy cloth, crepe paper or cheesecloth. If soft tones are used, the goods dis- played will stand out conspicuously. Wreaths and other floral decorations can be used to good advantage. Another essential is to show a large assortment of gift articles. The average purchaser of a wedding present starts out with no very defi- nite idea of what to buy. The inten- tion in most cases is to “look around” in the vague hope that some. suitable article will practically sell itself. To buyers of this stamp, a window con- taining a large assortment of articles makes an immediate appeal. The customer carefully studies the display. If he sees some article that seems to fill the bill from every stand- point, including price, he is pretty sure to buy. Many schemes are utilized to in- crease the display space in the window without giving it a crowded look. The floor space can be increased by put- MICHIGAN TRADESMAN ting in steps, thus providing room for the display of flat articles against the back of each step. The placing of shelves and brackets against the back- ground adds very materially to the amount of stock which can be shown in the window. In catering to the wedding gift trade, it is usually a wise policy to quote prices. It may be that, where a display is made up of very high- priced articles, the use of price tickets may be inadvisable. People who can afford to buy articles of this class are pretty sure to put quality above price. But it is also a question whether it is worth while for the hardware store to put on a gift display of this type. The appeal of a gift display is en- hanced by the showing of a wide range of prices. And in the buying of wed- ding gifts, the price he wants to pay is usually the one point in regard to which the customer’s ideas are definite. To appeal at all, indeed, the ma- jority of such displays must necessar- ily show goods well within the reach of the average individual. It is good policy to show high priced goods in the same window. Such lines em- phasize the fact that the hardware store offers the gift purchaser quality as well as price. But as already stated, the one definite idea with most purchasers is the amount of money they have to spend. If that amount is around $5, then $6 is probably as far as the customer will go; and $3 or $4 will make a distinct appeal to him because it involves a saving. A window which presents a good range of marked prices serves as an excellent study in values and com- mands careful attention. If, however, no prices are marked, the customer is apt to reflect: “That electric toaster would be nice, but it may be more than I can afford, and I hate to go in and ask the price when I positively can’t buy.’’ Some people will go in and price the goods: but a large number will be scared away by the prospect of a too high price and the probable necessity of backing ignominously out. But a wide range of prices in a dis- play of this sort interests everybody; since there is, logically, a price to suit every customer. The customer who wants to spend a lot of money will find something to suit his ambitions: the customer who has to spend carefully will find something to suit his purse. It is a pretty safe rule, consequently, to use price tickets. In recent years there has been a marked tendency toward useful and practical gifts; and this has been fol- lowed still more recently by an equal- ly marked tendency to make these practical gifts ornamental as well. Gas ranges, kodaks, electrical devices, and similar lines that once appeared only in shiny metal or somber black, are now available in a variety of colors. So that many hardware lines whose gift appeal used to lie solely in their practical value now have an ornament- al appeal as well. While the orna- mental possibilities should not be over- looked the practical appeal should still be stressed in your display. A display should be given largely to useful articles—such as carpet sweep- May 23, 1928 BROWN &SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle A - COMPLETE ae STOCK OF HEATH & MILLIGAN DEPENDABLE PAINTS AND VARNISHES fostes Stevens6Co, Founded 1837 GRAND RAPIDS 61-63 Commerce Ave , S.W. MICHIGAN WHOLESALE HARDWARE THE BEST THREE AMSTERDAM BROOMS PRIZE White Swan GoldBond AMSTERDAM BROOM COMPANY 41-55 Brookside Avenue, Amsterdam, N. Y. NEW AND USED STORE FIXTURES Show cases, wall cases, restaurant supplies, scales, cash registers, and office furniture. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. N. FREEMAN, Mgr. Call 67143 or write May 23, 1928 MICHIGAN TRADESMAN ers, vacuum cleaners, electrical devices and even kitchen ranges. Often a dis- play of such lines—say, vacuum clean- ers—can be enhanced by the introduc- tion of a dummy figure; or even by an occasional demonstration in the win- dow. The season might very well be started late in May by a display ap- pealing to the “shower trade.” These pre-nuptial showers afford an extensive outlet for the small wares department of the hardware store, and even repre- sent distinct possibilities for higher priced lines such as electrical devices and aluminum ware. Here, again, realism helps. If you have a dummy figure available, deck it out as a bride. Over the head sus- pend a large parasol. Shower all sorts of kitchen ware on the bride. The shower effect can be produced by sus- pending various articles from the ceiling ‘by means of fine wires. The floor of the window can be strewn with fallen utensils and a sprinkling of rice and confetti. Introduce some orange blossoms. Decorate the win- dow with flowers—real .ones, if you can. Then use a show card, “Why Not a Kitchen Shower?” in type big enough to be read across the street. In connection with your June gift trade two things are worth remember- ing. First, that wedding gifts are sea- sonable all the year round; June is merely the month when you can make your most effective appeal to the trade. Second, the possibilities are merely beginning when you sell wedding gifts. Every newly-married couple settling in your community represents a new home to which you should aim to cater. So keep tab on the newly-weds, se- cure their addresses, and make a sys- tematic appeal for their trade. Now is the time for the aggressive hard- ware dealer to get in on the ground floor. A little later their buying habits will become set; but the average newly-married couple are usually dis- posed to establish new buying connec- tions and try out various stores in their search for satisfactory service. To this end you should prepare to follow up your June gift displays by later displays appealing to the new homes of your community. Here, however, more effective results can be accomplished as a rule by direct-by- mail advertising and personal can- vassing. To make your windows talk is one of the secrets of successful merchan- dising. Years ago the windows were merely a part of the dealer’s storage space; and at a later day almost any showing of goods, so long as it was neatly arranged, would serve the pur- poses of display. But now the wide- awake merchant realizes that what he pays for rent is paid, primarily, for location, and that the show window represents at once his biggest expense and his chief asset. So it is in order to make the most of every window display. i This is true of your display of June gift lines. It is not sufficient to show the goods; it is necessary also to have your display carry a distinct and in- telligible message to the passer-by. A June gift display should tell the pub- lic certain salient things. Among them, that the hardware store is the best place to look for a wide range of gifts at a wide range of prices—that these gifts happily combine the useful with the ornamental—and that not merely does the hardware store offer the best selection, but it offers also intelligent help in making a selection. It will pay you to put considerable thought into the planning and arrange- ment of your display, and the wording of your show cards. Avoid anything flippant; let your display and your show cards harmonize with the ro- mantic and sentimenal aspects of the season, and see that its message is clear and appropriate. Victor Lauriston. ———_»>+>____ Should Be Prosecuted For Selling Adulterated Paint. In its Traverse City store Sears, Roebuck & Co. sell mixed paint (flat finish) at $2.30 per gallon. The Grand Rapids store of the con- cern advertises the same brand at $1.90 Seroco per gallon. It is a joke to apply the ‘term paint to such a mixture, because 33 per cent. of the contents is not paint or oil, but cheap and worthless ingedients such chalk, ground tale and barium sulphate. The latter has no value at all and actually impairs the quality of the pigment. For specific information on this point see the Michigan Tradesman for May 16, page oe. : as common Our suggestion to dealers in paint is that they frame the page above re- ferred to and hang it in their stores, so ‘that anyone contemplating using paint can see at a glance the wretched concoction they get if they patronize Sears, Roebuck & Co. 2. Slowness in Band Instruments. In sales of band instruments those of alto saxophones and tenor banjos top the list. Better grade types are selling generally, with instalment sales, now said to make up about 75 per cent. of ‘the total. The “saxes” are wanted mainly in silver finish to retail at about $150, while the popular banjos, in gold and nickle trimmings, sell from $100 up. The instrument business as a whole is said to be quite slow, although one or two leading firms have been doing much better than the average. A contributing cause to the slowness, it was added, is the large number of musicians out of work, despite the con- tinued popularity of jazz bands. The supply of musicians is said to be greater than the demand, large as the latter is. —_>+.__ Kitchen Ware of All Colors. Kitchen ware of all colors is the latest innovation in the field of the drab kitchen utensil. The new color line was brought out by Vollrath, She- boygan, Wis., and is made in six dif- ferent color combinations which are standardized with the makers of other kitchen products, such as_ oilcloth, stoves and cabinets. —_+-.__ It’s no way to get the best out of a man to keep him in fear of losing his job. ——_ SANITARY —GLHANDY PACKAGE QUALIFIED | a XAX ? CANDIES el 240z. oR OVER. A Wonderful 1 Oc Seller Twelve different kinds of popular candies are put up in this attractive package. A Beautiful Display PACKED BY NATIONAL CANDY CO., INC. PUTNAM FACTORY GRAND RAPIDS, MICHIGAN brugge Muskegon Central Western Michigan DISTRIBUTOR Nucoa KRAFT‘) CHEESE ‘*Best Foods’’ Salad Dressing Ra 499? Bread and Butter Pickles Alpha Butter Saralee Horse Radish OTHER SPECIALTIES Rusxs ‘and COOKIES Grand Rapids, Mich. Ge Bott’s Kream FrydKaKes DECIDEDLY BETTER Grand Rapids Cream Fried Cake Co. Grand Rapids, Mich. BIXBY OFFICE SUPPLY COMPANY GRAND RAPIDS, MICHIGAN COCOA DROSTE’S CHOCOLATE Imported Canned Vegetables Brussel Sprouts and French Beans HARRY MEYER, Distributor 816-820 Logan St., S. E. GRAND RAPIDS, MICHIGAN COMFORT GOOD LOOKS CORDUROY TIRE COMPANY OF MICHIGAN GRAND RAPIDS - MICHIGAN Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS. MICHIGAN ——— pusinaphement Stonehouse Carting Co. 38 years of efficient service. 338 Wealthy St., S. W. Phone 65664 Henry Smith FLORALCo., Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 Ship By Associated Truck GRAND RAPIDS, LANSING and DETROIT. Every Load Insured. Phone 55505 TER MOLEN & HART GLUE POTS for FACTORY USE Successors to Foster Stevens Tin Shop, 59 Commerce Ave. GRAND RAPIDS, MICHIGAN Expert Chemical Service Products Analyzed and Duplicated Process Developed and Improved Consultation and Research The Industrial Laboratories, Inc. 127 Commerce Ave. Phone 65487 Grand Rapids, Mich. ASK FOR A Variety for Every Taste 24 HOTEL DEPARTMENT Interesting Features To Be Seen in Westlake Park. Los Angeles, May 12—One of the most efficient organizations I know of anywhere is that of the Wisconsin Ho- tel Association. At a nominal cost to its members, among other advantages, they have a department for looking after hotel dead-beats and _ spurious check passers—and they get them, too. Since the organization of this depart- ment, a couple of years ago, they have collected several thousand dollars from this class of swindlers and turned over to the proper authorities various of- fenders to be summarily dealt with - Years ago the American Hotel As- sociation, under the management of J. K. Blatchford, performed such a work Nationally and established a wonder- ful - record, but various “scientific” members thereof decided to make of it a great educational organization, rapid- ly ran it “upon the rocks,” as it were, until now its chief purpose seems to be to plan junkets for such of its members as can afford to “junk,’’ with the re- sult that it has overlooked the pro- tective features. The Wisconsin Association seceded therefrom, established a bureau on its own hook and to-day is receiving a maximum of benefits therefrom. Michi- gan could follow in its footsteps to great advantage to its members. Nearly every Sunday and quite fre- quently during the week, all winter long, I have visited Westlake park here of an afternoon. Ducks, geese, swans and gulls swim therein waiting for the daily feeding program supplied by visitors, most of whom supply them with popcorn, bread crumbs and the like. They seem to form personal friendships with the visitors, intuitive- ly awaiting their arrival at given times, and making a great hue and cry when they discover their provider. Pro- vision is made by the park authorities to supply them with grain and other foods at certain times each day, but they seem rather to favor the visitors. Really almost before the sun swings in ruddy glory over the tall apartment houses and the pepper trees, the park is half-filled with men, women and children who come to spend the day away from the activities of the city, on the vivid green grass which shines like an oasis in the concrete and asphalt and steel expanse of the city. Some of the visitors stretch out on the grass and gaze at the blue heavens above them, through the © shifting boughs of the inevitable palms, the pepper, fir and eucalyptus trees. Others sit on benches which rim the zephyr ruffled lake and spend hours watching the goldfish dart in bright streaks on mysterious errands. Then there are those who bring their newspapers and smoking material, sit in the warm sun and accumulate a coat of tan. This process goes on and on the year round. It is a far different crowd from those you see at the beaches or the moun- tain camps. A very large percentage of these people are strangers, newly arrived from the East. The fact that during the height of the winter period they can sit out in the open here ap- peals to them. Another class are those who live in nearby apartments, are unprovided with motor cars and use the parks as a front yard. But there are really very many who, though pro- vided with transportation facilities. find the parks more restful, quiet and rustic and full of amusements that cost nothing. Soon after the noon hour the scene changes distinctively and we discover good-looking, even powdered, young men, twirling canes and mus- taches as they wander about eyeing the girls with flimsy silk dresses and dainty hosiery who are looking for ecitement which they may talk about. Redfaced, motherly women herd their own and their neighbors’ children MICHIGAN TRADESMAN away from the edge of the water and the tantalizing of the water birds and compel them to sit down and enjoy their sandwiches and cookies, which are produced from capacious shopping bags. Humble ‘husbands trudge dis- consolately behind wives who insist on listening to the radio concert in the open air auditorium beneath the trees, despite the fact that they could hear the same program lying in bed in their respective domiciles. Little lads dis- play their gallantry by swinging girl companions up and up in the swings anchored to the high limbs of the trees and their laughter forms a pleas- ing contrast to the drone and rumble of the street cars which pass incessant- ly. Then there are the snap-shot fans, whose sole delight in visiting the park is to take pictures, posing each other and the scenery and ducks and other fowl for photos which will be sent back East for wondering eyes. Through the waters of the lake, disdaining the human visitors to the park, the grace- ful swans glide, arching their slender necks, eyeing the world like white princesses floating on white barges, while the ducks and geese waddle and quack unconcerned. It is the thor- oughly cosmopolitan atmosphere which permeates Westlake park, particularly, that interests me. Here I have won- drous opportunities for studying hu- man nature. There in the shade of a luxuriant pepper tree, a pair of aged people, lovers still, reminiscing over the days of their youth. Here a couple of sailors, who perhaps to-morrow will again be riding the waves of the Pa- cific, leaning back on park benches and holding the hands of their beloved ones, acquaintances recently acquired. Round the concrete walks that fringe the waters are two veterans of the civil war, strolling arm in arm, watch- ing the sights and the pretty girls and bright boys, thinking of times when they were young, wearing blue uni- forms which girls in crinolines ad- mired. One easilv distinguishes the newly arrived from the old residenters by the difference in garb and manner. The visitors show their eiation in their countenances; the others by their mat- ter-of-fact demeanor. It is wonderful, entertaining and refreshing. The Lake View Hotel, at Onekama, formerly conducted by Mathias Miller, has been disposed of by that individ- ual, on account of failing health, to Cleveland Sorensen, who will reno- vate same and continue the business. John Thomson’s ‘hotel, the McKin- non, at Cadillac, will upon completion of rebuilding operations be known as the Northwood. When completed this will be one of the most modern hos- telries in Northern Michigan. Mr. Thomson epects it to be completed in time for summer tourist business. The notorious Hickman case has finally reached the California Supreme Court, the first tilt resulting in the bench refusing to hear any arguments from the side of the prosecution, but allowing attorneys for the defense to have full sway. There are many will- ing to wager 50-50 that this vile assassin will go scot free through technicalities. It seems like a tragedy on justice to think that criminals of the vilest type are permitted to go un- hung and petty violators of prohibi- tion acts are given the limit. In Cal- ifornia, particularly, felons, even if convicted by juries, are enabled to im- mediately file a plea for parole and it seems to me from the observations I have made that fully one-half of such convictions are effectually set aside by this process. Los Angeles’ police force is just now having a turnover because of the prevalence of so much crime, but the authorities lay this to the fact that they receive scant co-operation from the May 23, MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -%- 400 Baths RATES $2.50 and up per day. Warm Friend Tavern Holland, Mich. 140 comfortable and clean rooms. Popular Dutch Grill with reasonable prices. Always a room for the Com- mercial traveler. E. L. LELAND, Mer. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. FOR YOUR “The original patraf” PROTECTION SARLES MERCHANTS’ POLICE and INSPECTION SERVICE The Original Patrol in Uniform. Under Police Supervision. 401 Michigan Trust Bldg. PHONES—4-8528, if no response 8-6818 Associated With UNITED DETECTIVE AGENCY “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria nie Sandwich Shop 1928 NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Wuropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GrorGe L. Crocker, Manager. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD. ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00. and up; European Plan, $1.50 and up Open the year around. HOTEL FAIRBAIRN Columbia at John R. Sts. Detroit 200 Rooms with Lavatory $1.50, $1.75, $2.00 100 Rooms with Lavatory and Toilet $2.25 100 Rooms with Private Bath $2.50, $3.00 Rates by the Week or Month “A HOME AWAY FROM HOMBP” Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon “te Michigan Columbia Hotel KALAMAZOO Good Place To Tie To CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION HOTEL GARY GARY, IND. Holden operated 400 Rooms from $2. Everything modern. One of the best hotels in Indiana. Stop over night with us . route to Chicago. You will like HOTEL KERNS LARGEST HOTEL IN LANSING © 300 Rooms With or Without Batr Popular Priced Cafeteria in Con. nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventl. lated. A good place to stop. Amer. ican plan. Rates reasonable. WILL F. JENKINS, Manager May 23, 1928 MICHIGAN TRADESMAN 25 courts, which, to say the least, is dis- couraging. This year’s budget for sustaining the police department is $11,000,000, over one-half of which is required for Volstead enforcement, or over one-third the sum appropriated by the National Government for the same purpose, and yet liquor flows freely everywhere. In 1877 a New York firm of patent attorneys issued and distributed a little booklet of information for inventors. One day recently, more than fifty years later, an individual found one of these ancient publications lying around and it happened ‘he was interested in the very subject which it treated. He had never heard of the ficm which issued it, ‘but immediately traced it up and placed his business in the hands of the concern who now conduct the institu- tion, all of which makes a very sensible argument for advertising. It clearly shows that advertising pays, not only for to-day, but as long as the paper upon which it is printed may hold to- gether and the ink remains unfaded. If the interurban companies. of Michigan had one-half the enterprise and far sightedness of similar Califor- nia institutions, they would be supply- ing their stockholders with satisfactory dividend checks, instead of crying over spilt milk. For example, the Pacific Electric Co., operating 1,600 miles of track, made application to the state utility commission for an increase of fares over their various lines, claiming that thev were not producing adequate income. The commission made the suggestion that they reduce their charges 25 per cent. instead, for a period of three months, and then come back and talk it over. Last week the company made public announcement of the adoption of permanent rates based on the experimental reduction and went the commission one better by adopting a Sunday pass, good on a major portion of their lines, for the nominal sum of one dollar or over the entire system for $2.50, this ticket to be good from midnight Saturday until 2 a. m. Monday, enabling one individual to travel several dollars’ worth, if he so desired. The result of the reduc- tion was more than satisfactory from a financial standpoint, besides leaving a good taste in the public’s mouth. Everybody is happy and satisfied, and the railroad company will, instead of removing its tracks, make money for its investors. Present charges are based upon two cents per mile, with a reduction on round-trip tickets any day in the week. The one great problem the Michigan lines have had to con- tend with is public sentiment. They have antagonized would-be patrons to the extent that they have driven away their patrons, forcing them to patron- ize ‘busses at a really higher rate. I would like to see this experiment tried out there—that is, the rate reduction. Perhaps it might keep the junk dealers off the right of way. “Al”? Smith certainly ran like a “scared wolf in a corn field” in our presidential primary last week. Under the California law one must register and vote his party preference, separate ballots being provided, otherwise the New York governor’s vote would have been practically unanimous. I am not in or preaching politics, but I offer the prediction at this time that unless sentiment changes considerably Gov- ernor Smith will receive the Demo- cratic nomination on the first ballot, and carry New York, Illinois and Ohio at the general election next fall, which will make the contest interesting. That indefatigable individual, Char- ley Renner, operator of hotels at St. Joseph and Mishawaka, Indiana, has assumed control of the Four Flags Hotel, at Niles. When the Niles institution was in the building, three years since, in con- ference with the local committee, I suggested that Mr. Renner was the best equipped hotel man I knew of to handle the proposition. He had sub- mitted them an offer to lease and oper- ate on a percentage basis, which I felt sure would be mutually profitable, but they eventually decided to conduct it through a holding company and em- ploy a manager on a salary basis, which would have probably worked out wel had it not been for the fact that C. L. Holden, who filled that position for several months, became interested with his brother, Colonel Holden, in the new Hotel Gary, at Gary, Indiana, and resigned to assume management of the latter. Since that time the Four Flags has been variously managed. I know nothing about the details of the deal consummated between Mr. Renner and the Niles people, but I do know that Charley Renner will make a success of his latest enterprise, and the owners, as well as the former, may consider themselves subjects for con- gratulations. For many years Mr. Renner was connected with the well-known Harvey System as a chef, in the Far West. In 1898, at the outset of the Spanish- American war, he was one of the first, if not the very first individual to en- list in Roosevelt’s Rough Riders, where he acquitted himself admirably and won the admiration of his super- iors. In this connection I might say that on a visit to the Governor of New Mexico, last year, on the incidental mention of Mr. Renner in our conver- sation, I was made to understand that any friend of the latter was welcome, literally, to “put his feet on the execu- tive desk” and feel at home. After the war ended Charley again adapted himself to the arts of peace, and eventually, about a decade ago, be- came interested in Michigan hotel af- fairs, operating at one time the resort hotel at Neahtawanta, later on the Wolverine Hotel, at Boyne City, and finally assumed by purchase, control of the Edgewater Club, at St. Joseph. This, however, only kept Mr. Renner out of mischief during the summer season, resulting in his taking a lease of the Hotel Mishawaka, at Misha- waka, Indiana, which he later on pur- chased. Three years ago, when the Urbana- Lincoln Hotel, at Urbana, Illinois, was promoted and _ built, Mr. Renner, through the co-operation of his life- long friend, Henry Bohn, of the Hotel World, ‘Chicago, made a deal whereby he was to equip and operate same on a percentage basis. I was a é trifle skeptical about the outcome of this deal at the time, but Charley’s ten- aciousness pulled him through, and when he ‘finally disposed of his inter- ests there he was practically “sitting on top of the world.” He bought the Mishawaka property, improved it ma- terially, rehabilitated his St. Joseph resort and now seems to have started well along on a career of chain opera- tion. The good people of Niles in general, and the investors in the Four Flags enterprise, as I said before, are to be congratulated in securing the invalu- able services of this wonderful indi- vidual. The Tradesman, in speaking of the deal, speaks of Mr. Renner as “one of the greatest hotel operators this country has produced,” and I heartily agree with this statement. Consider- ing the fact that he never had the ad- vantage of capital resources with which other Nationally known operators were possessed, his success has been most outstanding and I predict that this success is just in its incipiency. With a practical knowledge of every detail of operation, from front to back, an inherited desire to bestow hos- pitality in a thousand different ways and a faculty of treating his subordin- ates in a manner which draws out the full measure of their capabilities, this man is to establish a record which will make his old friends feel that it is an honor to have his acquaintance and friendship. Decatur is again to have a hotel which will be known as the Dawn. It is the former Paddock House, of pioneer days, afterward the Hotel Hart. It has been completely re- modeled and furnished throughout and will be conducted under the joint man- agement of L. W. Fredericks and Mrs. H. Barker. Macatawa Hotel, at Macatawa Park, will be managed the coming season by C. L. Stebbins, formerly of Lansing, who announces many important chang- es and improvements in the property. The hotel will be remodeled in many ways, the dining room and_ kitchen completely refurnished. The entire premises, including adjoining cottages, will be repainted. An eighteen foot concrete road will be run up to the hotel and a loop be put in where cars can easily be turned. The present fern park will be converted into parking space, with an ultimate capacity for 2,000 cars. A large new dock will be built in front of the hotel to accommodate large boats, and a series of smaller piers will be built along the lake front for smaller craft. The Black Lake front will aldo be cleaned up and beautified. Nineteen cottages have been completed since last fall and sev- eral others are in process of construc- tion. I am pained to learn of the passing of Roll Sweet, owner and operator of the New Adrian hotel, at Adrian, who died, after a brief illness, at the age of 50. Mr. Sweet, eccentric in a way, was popular with the traveling men, ran an interesting institution, and will be greatly missed. Of his eccentrici- ties I will speak of one at this time. On Friday, of each week, after the serving of luncheon, the employes were given a week-end vacation, the key was turn- ed in the lock of the lobby door, the proprietor and his family hied them- selves away for an automobile tour and forgot all about business affairs until the following Monday. ‘“Hold- overs,” or guests who inadvertantly came in expecting to remain over Sun- day, were courteously transferred to some other hotel for the time being. It was a scheme which worked out beau- tifully and made its originator popular. For years “Billy” Schultz, manager of the Ben Franklin Hotel, at Saginaw, has had in mind the operation of a coffee shop in his institution, but in the original construction of the hotel no provision was made for same, conse- quently meals were only to be had in the regular dining room. By some process of transformation, the details of which [ am unfamiliar, the problem has been worked out and the new in- stitution was opened to the public one day last week. Mr. Schultz, as is well known to the traveling fraternity, was for many years chief steward at the old Bancroft Hotel, and ever since he assumed the management of the Ben Franklin, has given personal attention to the feeding department, with the natural result that his dining room has enjoyed a wonderful reputation. But, as all op- erators know, changing times have created a demand for the quick-service coffee shop, and Mr. Schultz was not slow in appreciating the necessity for a change. The recent change will, un- doubtedly, fill the bill and prove most lucrative. Of all my friends in the hotel field there is no one for whom I have a more sincere regard and I am proud to claim him as a friend. In the day when a large membership in the hotel association was considered desirable, and it was one of my pleasant duties to perform a little promoting, _ this wonderful fellow used to don his armor and go out into the highways and by- ways in the work of securing new con- verts. He knew them all and they were his friends. His service at the old Bancroft covered several decades and his popularity with the commercial trade constantly increases. I am glad he has finally solved the problem of the coffee shop, for it will make in- creased dividends for his stockholders and give him another output for dis- pensing his well-known corned beef hash, a creation of his when in the Bancroft service. Cleveland Sorenson, who recently came into possession of the Lake View Hotel, Onekama through purchase, used to operate a hotel at Manistee, and comes equipped with a knowledge of the business, now so necessary to meet the requirements of competition. Both he and his wife will be personally on the job. The Colonial Inn, which is really only a road house, just outside of Kal- amazoo, has been the scene of much activity on the part of prohibition en- forcement officers of late and has finally been padlocked by the Govern- ment. My good friend John Willy, of the Hotel Monthly, has for a long time been anxious to have a hotel legally defined, and it would certainly be de- sirable in such an instance as this. Why should the legitimate hotel profession have to bear the brunt of notoriety gained through such malefactions? The world will be at its best when every person will be taught a way to make a living by honest toil and be willing to admit that the opportunity is at hand. Then no man could right- fully rail at his luck or find warrant for crime. Frank S. Verbeck. ——__> 2. Quality Lords Over Price Among Dealers. So long as retail grocers assume that customers want something cheap rather than something good, just so profit-devouring competition going to be a problem in selling food long is products. CHARLES RENNER HOTELS Four Flags Hotel, Niles, Michigan, in the picturesque St. Joseph Valley. Mishawaka Hotel, Mishawaka, Indiana Edgewater Club Hotel, St. Joseph, Michigan, open from May to October. All of these hotels are maintained on the high standard established by Mr. Renner. HOTEL BROWNING 150 Fireproof Rooms GRAND RAPIDS, Cor. Sheldon & Oakes Facing Union Depot; Three Blocks Away, DRUGS Michigan Board of Pharmacy. President—J. C. Dykema, Grand Rapids. Vice-Pres.—J. Edward Richardson, D:- troit. : Director—Garfield M. Benedict, San- dusky. Examination Sessions——Detroit, third Tuesday in June; Marquettt, third Tues- day in August; Grand Rapids, third Tuesday in November. Michigan State Pharmaceutical Association. President—J. Howard Hurd, Flint. Vice-President—J. Ciechanuwski, Detrcit. Secretary—R. A. Treasurer—L. V. Rapids. Turrell, Croswell. Middleton, Grand The Transmission of Disease by Flies. Every should know something about flies as carriers of dis- ease. Such knowledge will enable pharmacists to intelligently co-operate pharmacist and assist in any anti-Aly campaigns in their communities. This article is in- tended to show the part that flies may take in the spread of certain diseases. Flies may transmit disease in either The first method is by the insect becomes contaminated with the of two ways. mechanical transference whereby parasite or organism of disease as a consequence of frequenting filth and places where these agents are found, thus carrying the organism directly to food or drink partaken of by man. This is by far the most common method of conveyance. All kinds of flies may act as disease carriers in this manner, but the house fly is the principal of- fender owing to its prevalence and its tendency to frequent filth. The stiff hairy parts of the fly are particularly adapted to the of con- tagion in this manner. transference Experiments have been conducted to show the length of time flies may This favor- carry the organisms of infection. time varies. If conditions able there is little doubt that bacteria transferred in this manner after several days. If the organisms are taken into the intestinal tract of the fly, this period may be lengthened. When it is realized that milk, which is one of the best media for the growth of bacteria, may be contafninated by flies merely through the act of feeding, and that “clean flies” fection from those which have but re- the outhouse or the stable, the danger of food contamina- are may be may even derive in- cently visited tion may be conceived. The second method of disease trans- mission is by what is known as inocu- lation is the actual injection into the system, in this case by the insect, of organism or_ parasites. are known as pathogenic organisms. For- These tunately, disease cannot be transmitted in this manner by flies which do not bite, else our safety would be far less than The blood-sucking varieties are the only ones which are dangerous in this respect. In America these varieties are relatively infrequent. The mode of transmission is similar to that which malaria is conveyed by the mosquito, typhus fever by the louse, and plague by the flea. The parasites of organisms derived from the blood of the infected person are received into the stomach of the fly where they un- dergo changes requiring a_ specified period, and are subsequently inoculat- ed into a second individual. The dis- eases that may be transmitted by flies at present. ROR RE TTS MICHIGAN TRADESMAN are typhoid fever, diarrhea, cholera, dysentery, paratyphoid, intestinal para- sitic infections, sleeping sickness and a number of others. Typhoid fever is the most common and important infection of man con- veyed by flies. It is an acute infectious disease of bacterial origin contracted only by taking into the system the bacteria containing discharges of one actually ill of the infection or of some person who serves as a carrier thereof. It may be contracted through sewage- polluted drinking water, infected shell- fish, or in other manner. It is essen- tially a disease of filth, but unless means are established for the trans- ference of such filth to the mouths of persons the infection never develops. Flies frequently serve as a means of this transference and are, therefore, in part responsible for the spread of ty- phoid fever. During the Spanish-American War the attention of the American people was called dramatically to the fly as a spreader of typhoid fever. Hundreds of soldiers died from this disease, from this altogether preventable infection. The conditions which prevailed during the Spanish-American War exist in thousands of American communities to-day. We may look with horror up- on the unnecessary sacrifice of life which ensued during the war with Spain, yet within our very vision identical conditions prevail and we re- main undisturbed. The unprotected and unscreened outhouse in the coun- try and in many villages where sewage systems do not exist, constitutes a seri- ous menace to the health of any com- munity. Sooner or later such a place is bound to become the depository of typhoid excretions, and that moment becomes a hazard to every resident in the vicinity, for that very environment has created an insect host capable of spreading the scourge to every point on the compass. Typhoid fever bacilli never originate in flies themselves but are always derived from infected hu- man waste. In unsewered districts this hazard is proportionately greater, but even in sections properly provided for in this respect the menace is never negligible if flies exist, due to the pres- ence of carriers and cases of walking typhoid. Flies which have access to outhouses and to stables may contaminate any variety of food. Milk is frequently subject to such infection, and numer- ous epidemics of typhoid with result- ing deaths have been traced directly to dairies unprovided with proper facili- ties for the disposal of waste. Food purchased in fly-ridden markets may likewise be a source of contamination and if eaten uncooked may lead di- rectly to illness. Cooked food of what- ever nature may be contaminated sub- sequent to the cooking. This con- stitutes a serious menace to health. Quite irrespective then of the precau- tions which we take as individuals, we are all more or less exposed to the in- fection of typhoid fever through com- mon sources. As a result of the laxity of others even when we ourselves may have exercised every precaution neces- sary to prevent the development of flies our lives are frequently endanger- ed. The eradication of flies then be- comes a matter which concerns the en- tire community, and may be properly classed as community hygiene. A second infection frequently con- veyed by flies is summer diarrhea. This is more particularly a disease of chil- dren, but adults are also susceptible. In 1926 in the Registration Area of the United States, 28,374 infants under two May 23, 1928 years of age died from diarrhea and enteritis, the infectious nature of which has now been definitely determined. Bacteria of various varieties are known to be responsible for the disease. The sources of infection are much the same as in typhoid. The organisms that cause the disease reach the ailmentary tract as the result of uncleanliness, in- fected food, and very possibly by con- Flavoring Extracts SEELY MANUFACTURING CO. Seely Flavoring Extracts 1862 -- 1928 A standard of quality for over 60 years Toilet Goods 1900 East Jefferson, Detroit Chicago First National Bank Building Fenton Davis & Boyle Investment Bankers GRAND RAPIDS Grand Rapids National Bank Building Phone 4212 Bullding Detroit 2056 Buh! fe pp business. OSING! The Next Issue Of The Grand Rapids Telephone Directory CLOSES JUNE 1ST Please Notify Us At Once— If your present listing should be changed. If you desire an addi ional listing. If you are planning to move. If you are planning to change your MICHIGAN BELL TELEPHONE Co. | / i | | | ‘ a a May 23, 1928 MICHIGAN TRADESMAN 27 tamination of hands or food through advanced. In the majority of such WHOLESALE DRUG PRICE CURRENiI the activities of flies. The evidence conditions infective secretions are against the fly as a conveyor of infec- present. These are capable of being Prices quoted are nominal, based on market the day of issue. tion is largely circumstantial, yet so transferred through the action of flies, conclusive is it that no one would hesi- — either directly or through the medium a a 12%@ 20 Sabon, aos : sous is a $: 28 tate to place the responsibility upon of food to healthy persons.* Tubercu- Borie (Xtal) _- 15 @ 25 oes anes ‘ oc = Bensoin Comp’d_ @2 " : : : ucalyptus .... 1 25@160 Buchu —_____..-_- the insect. If we wish to save the lives losis may be mentioned as an example ann asc = g = freee pure.. 2 00@2 25 Cart ausanes ae $3 52 of babies, the first step in the process of such a condition. Access to tuber- Moriatic ______. 3%O@ 8 eee we ‘= 7c aa. ----—- b+ = is the eradication of flies. culosis sputum by flies is not only dis- Pieted eae e ee 13%9 = Lard, extra _... 1 55@166 Cinchona __..... @2 16 Cholera and dysentery which are gusting from an aesthetic standpoint, Saeene seule a Bh Lard, No. Se wanna as a os b+ = ; es : : : : . Bitaric 224. 5 | 52 -- primarily intestinal infections conveyed but, potentially at least, of serious : Lavender Gar'n. 85@1 20 Digitalis @2 04 : b ; : Neccee The infectinus disease of the bemon 4 25@4 50 Gentian @1 35 in the same manner as typhoid, are un- danger. ae HIPeCHOUS, disease ¢ . Ammonia Linseed, raw, bbl. @ 78 Guaiac @2 28 questionably at times disseminated by eyes, trachoma, is probably conveyed wae’ - poi — <2 g ” oe ee eae = oa Ammon... gi b flies. Fortunately cholera is a rare at times by these insects. Anthrax, Water, 14 deg._. uke 11 Linseed. raw, less 85@ 98 Iodine, Colorless. @1 50 affliction in this country, originating Which occasionally affects man and Cte Gar a 0 @ z Nauee kg 91 3 Kino a $i “4 only from imported cases, but epi- Which is rapidly fatal to cattle and : es oe ---- 400@5 00 Myrrh _......_. @2 62 demics of dysentary are not uncom- sheep is another disease in the spread Balsams ae. 2 85@3 35 a 35 <0 mon, being especially prevalent in in- Of which the fly is a factor. Copaiba ._. 2. 100@1 25 Olive, Malaga, Opium, Camp. -. @i1 44 ae " ae : eee cee Fir (Canada) __ 2 75@3 00 green ..... 2 85@3 25 Opium, Deodorz’d @6 40 ; camps . In short, the fly listinct a, stitutions, camps and districts where n snort, the tly is a distinct menace wir (Oregon) _. 65@1 00 Orange, Sweet . 5 00@5 25 Rhubarb ___.._._ @1 92 insanitary conditions prevail. to health and should be treated as a Si oo a a _- aan. pure- to a ices cline Ge le riganum, com In addition to these intestinal dis- ™enace; exterminated. swatting flies, oe --— 5 aoae = i : : : : ae ak : eppermint —___ cases, certain other affections, more or rece hs oe em Cassia ( ibe Rose, pure .. 13 50@14 00 lest we st - 13%@13% se as é as e ér a- assia (or a e re r less closely related to them, may at “ che nae ors sy a nil _ — Cassia cue. ang ze Rosemary Wiews 1 e@t 6 Lead, white Ni 13%@13% eee ~asures whic to el at Sandelwood, E. times develop from the activities of lve measures which aim to eliminate 4 (pw. —) @ 50 I. ....----.. 10 60@10 75 Lead, pen a wae : : . edi 1S j oa ‘u Ww chre, yellow flies. Paratyphoid sometimes called the breeding places of flies. 35 ee 20@ 30 Seeman art’) ? 8 i 90 Ochre, yellow less 3 6 = . i F --—_—-_-o 2-34 > , the first cousin of typhoid fever, and Spearmint ...... 8 00@8 25 Red Venet’n Am. 3%4@ 7 pe ‘ i Customers Who Have Preferences. Sperm Red Venet'n Eng. 4@ 8 food poisoning are to be considered in : : : : c Berries Tany Putty . 5@ 8 oe . : Butter is demanded by brand in nine ube @1 00 Tar USP Whiting, bbl _ @4 this category. More important. still, al : : 3 fish) @ 25 Ifar : Walttee Cae however, are the numerous parasitic cases out of ten, and the customer will Juniper 10@ 20 feb able mp bisa a oO 2? LH. P. Prep... 2 90@3 ¢- oes e ‘i _ usually accept no substitute, according Prickly Ash -____ @ 6 Wl taseioan “a CC® few wee. 8 9003 ¢ forms, such as the various species of : : to a study of branded goods recently leaf .......... 6 00@6 25 tapeworm, the hookworm, and even nal oe if i slack fied: ication on 60@ 65 Wintergreen, —s eo@s 25 Pe AT es : ! ade. ae Ss re aktas OOdS = MICOPIC@ ~.2.-...- nen those of rarer forms, all of which are cnaethed faue tigies aul of ica cf Licorice, powd. -.. 60@ 70 Wildanesaan. = * 15@1 00 Miscellaneous continued through the media of eggs o ee f i Worm Seed _____ 5 50@5 75 Acetanalid __... 57@ 75 i . ; B coffee, seven times out of ten; of Flowers Wormwood -- 16 50@16 75 Alum J... o. 08@ 12 contained in the waste of infected : : : Al d. and persons crackers, five times out of ten: of can- Arnica fo 1 75@1 85 ie - 15 ee : ned fruits, four times out of. ten. Geamonia oe) $ 3S Potassium Bismuth, Subni- In addition to the diseases cited oe eg Bicarbonate __.. 35@ 40 a are 3 15@3 40 ee a : : =. < . ‘ ‘ orax xtal or there are BUINELONS other conditions Suitable preparation is what carries Gums ae ane z powdered .... "8 16 where the possibility of fly transmis- a man further than his present job. Penn oe ~----- i. a rsa er a ao - aa si 2 1202 82 sion has at least been considered, al- 7 Acacia, Sorts ___ 0g 26 Gulareie ty Capsicum, “pow'd d0@_ bu though definite proof has been difficult If you honestly wish to be happy, Aves tues 2 - - on a = ae = oo od4 ° oo = pi ee é ni Be wv c > <0 oe we vo to obtain of the truth of the theories always do your best. Aloes (Cape Pow) 25 35 Iodide : oe 4 36@4 55 Cloves -...______ 50 55 Aloes (Soc. Pow.) 75@ 80 Wermanganate __ 20 30 Chalk Prepared. 14 16 Asafoetida ______ 50@ 60 Prussiate, yellow 40 50 Chloroform ._._ 53@ 60 POW. 75@1 00 Prussiate, red _ @ 7 Chloral Hydrate 1 20@1 50 Camphor _____ 40 Cocaine ______ 12 85@13 50 HOP 2 5@ 90 Sulphate _______ 35@ O. Guaise 0 @ 60 Cocoa Butter -_._. 65@ 90 : Guaiac, pow’d __ @ 70 Corksy list, less 40%-50% Manufacturers of SET UP and FOLDING PAPER BOXES wiciicceaes, he Roots ees woo “— 1 Kino, powdered__ 2 Opperas, Powd. 4 10 SPECIAL DIE CUTTING & MOUNTING. a. UCU Corrosive Sublm 2 25@2 30 GR AN D m A FP FT D s$ M iI Cc H FG A N ARSENATE OF LEAD ARSENATE OF CALCIUM FUNGI BORDO DRY LIME AND PARIS GREEN | SULPHUR PESTROY TUBER TONIC BLUE VITRIOL, FORMALDEHYDE, ETC. WE CARRY STOCK OF ALL THE ABOVE —PERHAPS THE LARGEST LINE IN THE STATE. WRITE FOR PRICES. Hazeltine & Perkins Drug Company MANISTEE Michigan GRAND RAPIDS ——— Myrrh, powdered @1 00 Opium, powd. 19 65@19 92 Opium, gran. 19 65@19 92 Sheliae 2... 65@ 80 mheliac «2. 715@ 90 Tragacanth, pow. @1 75 Tragacanth _... 2 “ 35 Turpentine ____._ 30 Insecticides Arsenic ......__ “ Blue Vitriol, bbl. Gols Blue Vitriol, less 09@ 16 Bordea. Mix Dry 12@ 26 Hellebore, White powdered ee, 18@ 30 Insect Powder 42%@ 50 Lead Arsenate Po. 13144@30 Lime and Sulphur Dy 22 o8@ 323 Paris Green __.. 24@ 42 Leaves BUCK gi 05 Buchu, powdered 110 Sage, Bulk _..... 36 se Sage, % loose -. 40 Sage, powdered__ 35 Senna, Alex. _... 60@ 16 Senna, Tinn. pow. oo 35 Uva Ursi ________ 20 36 Olle Aleem Bitter, ue w-n-ee 7 60QT 16 ‘peeenaie “Bitter, artificial ~----- 3 00@38 35 Almonds, Sweet, rue .......... 1 60@1 80 Almonds, Sweet, imitation -... 1 00@1 26 Amber, crude _. 1 25@1 60 Amber, rectified 1 50@1 76 Anise 2 1 25@1 60 Bergamont -__. 9 00@9 25 Caieput =. 2 00@2 25 Cassia: on 3 00@3 25 Castor 2 a 1 45@1 70 Cedar Leaf .... 3 00@3 256 Citronella ______ 75@1 00 Cloves —_... 2 50@2 76 Cocoanut —----. 27%@ 35 Cod Liver ...... 2 00@2 45 Croton... 2 00@2 26 Alkanet _.....___ 30 35 Blood, powdered. 35 40 Calamus ..._.. 35 Elecampane, pwd. 25@ 30 Gentian, powd... 20@ 30 Ginger, African, powdered ______ 30 35 Ginger, Jamaica. 60 65 Ginger, Jamaica, powdered -._..- 45@ 60 Goldenseal, pow. 7 50@8 00 Ipecac, powd. —- gs 00 Licorice ......<.- 36 40 Licorice, powd... 20@ 30 Orris, powdered. 30@ 40 Poke, powdered. 35@ 40 Rhubarb, powd... > 00 Rosinwood, powd. 40 Sarsaparilla, Hond. ground —.......... @1 10 Sarsaparilla, Mexic. @ 60 Sauille .......... 35@ 40 Squills, powdered 70@ 80 Tumeric, powd... 20@ 25 Valerian, powd.._ @1 00 Anise, powdered 35 40 Bird, te ........ 8 17 CONAYY ccc. ac 1 Caraway, Po. .30 25@ 30 Cardamon @3 00 Coriander pow. .40 30@ 25 WE dececcsccaa, 35Q@ SO Pennell... 35@ 50 Flax Flax, ground .... 7 15 haan pwd. 16 = MD aconcsncce Lobelia, powd. .. 1 60 Mustard, yellow 17 35 Mustard, black... 20 36 Porny .......-. -- 16@ 30 Quince .....-.. -- 1 256@1 50 Sabadilla - ...-._ 45@ 50 Sunflower _.--.- 114%@ 18 Worm, American 30@ 40 Worm, Levant — 6 50@7 00 Tinctures Aconité. ........... 1 80 BIOGS: oo 1 56 Arnica... 1 60 Anafoatiaa geile 2 28 Cream Tartar .. 365 45 Cuttle bone ...._ “ 50 Dextrine ........ 16 Dover’s Powder 4 oom 50 Emery, Ail Nos. 10 15 Emery, Powdered 16 Epsom Salts, bbls. @ 03 Epsom Salts, less 3%@ _ 10 Ergot, powdered __ w4 00 Flake, White .. 15@ 20 Formaldehyde, lb. 114%@30 Gelatine 2... -- 80@ 90 Glassware, less 55%. Glassware, full case 60%. Glauber Salts, bbl. gots Glauber Salts less 04 0 Glue, Brown _._. 20@ Blue. Brown Grd 16@ 32 Glue, Whte .... "ae 35 Glue, white grd. 25 35 —. So 20@ 45 cs %@ 95 Todine cacti ence 6 45@7 00 Iodoform ....... 8 00@8 30 Lead Acetate _. 20 30 Meee 2 1 60 Mace, powdered. ; 2 Menthol ........ 7 60@ Morphine -... 12 asous 8 Nux Vomica .... g 30 Nux Vomica, pow. 15 25 Pepper, black, pow 50@ 60 Pepper, White, pw. 65@ 76 Pitch, Burgudry 20@ 35 Quassia scone wae iG Quinine, 6 oz. cans @ 59 Rochelle Salts .. 31@ 40 Sacharine ...... 2 60@2 75 Salt Peter ...... ll 22 Seidlitz Mixture. 30 40 Soap, green .... 15 30 Soap mott cast... @ 25 Soap, white castile eeeneteienaee: @15 0 Soap, white — gis less, per pe Soda Ash ...-__- 10 Soda Bicarbonate at 10 Soda, Sal -..... 02%@ 08 Spirits Camphor @1 20 Sulphur, roll .... 34@ 10 Sulphur, Subf. .. 4%@ 10 Tamarinds __...- Tartar Emetic -. Turpentine, Ven. 650@ 75 Vanilla Ex. pure 1 60@2 00 Vanilla Ex. pure 3 26@3 60 Zinc Sulphate _. 06@ 1] 28 MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mail- ing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and country mercharts will have their orders filled at market — at date of purchase. ADVANCED California Prunes Canned Blueberries | DECLINED Grandma White Naptha Soap Export Soap Grandma Washing Powder Seeded Raisins Quaker Evaporated Milk AMMONIA Quaker, 24, 12 oz. case 2 50 AXLE GREASE ath. 4 35 a sth. 6 00 10 Ib. pails, per doz. 8 50 15 lb. pails, per doz. 11 95 25 lb. pails, per doz. 19.15 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, 16c, dow .{_ & Royal, 6 oz., do. —.... 3 7 Royal, 12 oz., doz. __ 6 2 Ravel, & tb 31 20 Rocket, 16 957., doz... 1 25 K. C. Brand Per case 0c size, 4 Goz. .....- 37 15c size, 4 doz. ..-... 5 60 20c size, 4 doz. ._.... 7 20 25e size, 4 doz. _____. § 20 50c — Pook. 8 80 80c s i doz. ....... G6 SS 10 Ib. cae. % doz. ___. 6 75 BLUING JENNINGS The Original Condensed i 2 oz., 4 dz. cs. 3 00 Pod 3 oz.. 3 dz. cs. 376 BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 8 Corn Flakes, No. 102 2 00 Pn No: es 2 70 Pep, No. 202 2 Krumbles, No. 424 _.- 2 Bran Flakes, No. 624 2 25 Bran Flakes, No. 602 1 Post’s Brands. Grape-Nuts, 24s Grape-Nuts, 100s Instant Postum, No. 8 Instant Postum, No. 9 Instant Postum, No. 10 Postum Cereal, No. 0 Postum Cereal, No. 1 Post Toasties, 36s __ Post Toasties, 24s __ Post's Bran, 24s ' ' ‘ ' ' wo oe o Reto fo po bow OND 6 a BROOMS Jewell, doz. Standard Parlor, 23 Ib. : 25 Fancy Parlor, 23 Ib... 9 25 Ey. Fancy Parlor 25 Ib. 9 75 Ex. Fcy. Parlor 26 Ib. “1 60 Whisk, No. 3 __..____ 2 15 BRUSHES Scrub Solid Back, 8 in. __.. ) 60 Solid Back, 1 in. _... 1 75 Pointed Ends -__... -- & 26 Shaker No. 50 BUTTER COLOR Dandelion _..... — 2 85 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. ____. 13.8 Parasine, 66 14% Peranine, igs 14% Wicksne 40 Tudor, 6s, per box _. 30 CANNED FRUIT Apples, No. 10 _. 5 15@5 75 Apple Sauce, No. 10 8 00 Apricots, No. 3% 3 40@3 9¢@ Apricots, No. 10 8 50@11 60 Blackberries, No. 10 7 50 Biueberries, No. 10 __ 13 00 Cherries, No. 2 ico. 3 2d Cherries, No. 2% .... 4 00 Cherries, No. 10 _.. 15 00 Loganberries, No. 10 8 50 Peaches, No. 2 -.-... 3 175 Peaches, No. 24% Mich 3 20 Peaches, 2% Cal. 2 ee 60 Peaches, 10 50 Pineappic, 1 si. ...... i 35 Pineappis, 2 sii. : 45 P’apple, 2 br. al. _.... 2 25 P’apple, 2 br. sl. -... 2 40 P’apple, 2%, sli. _.... 3 00 P’apple, 2, cru. -.... 3 60 Pineapple, 10 cru. .. 8 50 Pears, No. 2 Raspberries, No. 2 bik 3 25 Raspb's. Red, No. 10 11 50 Raspb’s Black, Ne. 10 2. 15 00 Rhubarb, No. 10 -... 6 00 Strawhb’s, No. 2 3 25@4 75 CANNED FISH Clam Ch’der, 10% oz. 1 365 Clam Ch., No. 3 _..... 3 6@ Clams, Steamed, No. 1 2 00 Clams, Minced, No. % 2 25 Finnan Haddie, 10 oz. 3 30 Clam Bouillon, 7 oz. 2 50 Chicken Haddie, No. 1 3 76 Fish Flakes, small .. 1 35 Cod Fish Cake, 10 oz. 1 35 Cove Oysters, 5 oz. — 175 Lobster, No. \%, Star 2 00 Shrimp, 1, wet -..... 2 26 Sard’s, % Oil, Key -. 6 10 Sardines, 4% Oil, k’less 5 50 Sardines, % Smoked Salmon, Warrens, %s 3 10 Salmon, Red Alaska Salmon, Med. Alaska Salmon, Pink, Alaska Sardines, Im. \%, ea. 10@28 Sardines, Im., %, ea. 26 Sardines, Cal. _. 1 35@2 25 Tuna, % Blue Fin -. 2 25 Tuna, 4s, Curtis, doz. 2 20 Tuna, %, Curtis , doz. 4 00 Tuna, is, Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, No. 1, Corned __ Beef, No. 1, Roast _.._ Beef, No. 2%, Qua. sli. Beef, 3% oz. Qua. sli. Beef, No. 1, B’nut, sli. seefsteak & Onions, s Chit Con (Ca., is Deviled Ham, %s ___ Deviled Ham, &%s __. Hamburg Steak & Onions, No, 1... Potted Beef, 4 oz. ___ Potted Meat, % Libby 62 Potted Meat, % Libby 92 Potted Meat, % Qua. 90 Potted Ham, Gen. % 1 86 Vienna Saus., No. % 1 45 Vienna Sausage. Qua. 95 Veal Loaf, Medium _. 2 25 nO Co mm DD C8 C8 Oe BD HS OO —1 CO OT pe ee oo eeouceco sess = ww - eh Baked Beans Campoete 2 2 | 115 Quaker, 18 oz. .. 1 05 Premont. No. 2 1.25 smtder, No. 1 95 Snider, No. 2 2 a oe Van Camp, small __._ 90 Van Camp, med. CANNED VEGETABLES. Asparagus. No. 1, Green tips _. 3 76 No. 2%, Large Green 4 60 W. Beans, cut 2 1 65@1 75 Ww. Beans, 1 eg Green Beans, 2s 1 65@2 25 Green Beans, 10s .. @7 60 L. Beans, 2 gr. 13 35@2 65 Lima Beans, 2s,Soaked 1 15 Red Kid, No. 2 -.._ 1 36 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 101 as Beets, No. 3, out .... a - Corn, No. 2, stan. .. 1 18 Okra, No. 2, whole .. 2 15 Ora, No. 2 cot 1 76 Dehydrated Veg. Soup 90 Dehydrated Potatoes, lb. 45 Mushrooms, Hotels __ 383 Mushrooms, Choice, 8 os. 40 Mushrooms, Sur Extra 60 Peas, No. 2, BE. J. .-. 1 66 a. No. 2, Sift, Peas, No. | 2, Ex. sitt: ot snnteibiacoseas scuba: a S Ex. Fine, Brench ae No. 8 1 35@1 < Pumpkin, No. 10 4 00@¢ 76 Pimentos, y, —_ 12@14 Pimentoes, %, eac 27 Sw’t Potatoes, No. "i 2 26 Sauerkraut, No.3 1 35@1 66 Succotash, No. 2 1 65@3 60 Succotash, No. 2, glass 2 80 Spinach, No. i a Spnach, No. 2.. 1 60@1 90 Spinach, No. 3.. 3 36@3 60 Spleich, No. 10. 6 60@7 00 Tomatoes, No. 2 1 seen 80 Tomatoes, No. 3, 1 96@3 26 Tomatoes, No. 10 6 00@7 50 CATSUP, B-nut, small --.-_... 1 90 Lily of Valley, 14 oz... 2 25 Lily of Valley, % pint 1 65 Paramount, 24, 8s _... 1 35 Paramount, 24, 16s __ 2 25 Sniders, 8 oz. -...-.-- 1 7% Sniders, 16 oz. ....-.. ~ 32 55 Quaker, 8 oz. -....... 1 36 Quaker, 10 oz. --..... 1 40 Quaker, 14 oz. -...... Quaker, Gallon Glass 12 00 Quaker, Gallon Tin -_ 8 00 CHIL! SAUCE Snider, 16 of. —....... 3 30 Snider, 8 oz. -..-..... 2 30 Lilly Valley, 8 oz. .. 3 26 Lilly Valley. 14 oz. .. 8 26 OYSTER COCKTAIL. Sniders, 16 oz. _....... 8 36 Sniders, 8 oz. _...... 3 8@ CHEESE. Rogue 2 ee Kraft, small items 1 65 Kraft, American .. 1 66 Chili, small tins .. 1 66 Pimento, small tins 1 66 Roquefort, sm. tins 2 26 Camembert, sm. tins 2 25 Longnorn oo. 26 + isconsin Daisy coerce: Rap Gago 40 Brick Ce ee 32 CHEWING GUM. Adams Black Jack __.. 65 Adams Bloodberry -_.. 66 Adame Dentyne ________ 65 Adams Calif. Fruit __.. 65 Adams Sen Sen -....... 65 Beeman’s Pepsin -..... 65 Beechnut Wintergreen. Beechnut Peppermint . Beechnut Spearmint -.. Doublemint Peppermint, Wrigleys _. 65 Spearmint, Wrgileys __ 65 Juicy Pruitt ..._.......... 65 Wrigley’s: P-K ....---. 65 TON pisces 65 Seepery oC 65 CLEANER Holland Cleaner Mfd. by Dutch _— Co. O0 ith Ree ee 5 50 COCOA. Droste’s Dutch, 1 Ib._- 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 36 Droste’s Dutch, 5 lb. 60 Chocolate Apples ---- 4 50 Pastelles, No. 1 ---.-12 60 Pastelles, % Ib. ------ 6 60 Pains De Cafe _---- — 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles -.---. 15 1 Ib. Rose Tin Bon Bone 8 vs 00 7 oz. Rose Tin Bon fom 00 13 oz, ‘aoe De Cara- oe 13 20 12 oz. Rosaces ------ 10 80 % Ib. Rosaces _.----. 7 80 % Ib. Pastelles _.---- 3 40 Langues De Chats .. 4 80 CHOCOLATE. Baker, Caracas, %8 -.-- 37 Baker, Caracas, %s -... 85 COCOANUT Dunham's 15 Ib. case, %s and %s 48 15 th. 2666, Ge .........- 47 15 came, We ........ 46 CLOTHES LINE. Hemp, 650 ft. ____ 2 00@2 25 Twisted Cotton, ee 1... 3 50@4 00 — Bo ea 5 Cord ____ 3 50@4 00 HUME GROCER CO. ROASTERS COFFEE ROASTED 1 Ib. Package Morse ...... 35 Laney 25 reer oe 41 weanow oo 39 — House .._--_ S Royal Che 40 Coffee Extracts MM. 7., per 100 _.... 12 Frank’s 50 pkgs. _. 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. -.-.... 7 00 Bagle, 4 doz. __-____ -- 9 00 MILK COMPOUND Hebe, Tall, 4 doz. _. 4 60 Hebe, Baby, 8 do. .. 4 40 Carolene, Tall, 4 doz.3 80 Carolene, Baby -_..-... 3 60 EVAPORATED MILK Quaker, Tall, 4 doz. __ 4 Quaker, Baby, 8 doz. 4 Quaker, Gallon, % doz. 4 Carnation, Tall, 4 doz. 4 Carnation, Baby, 8 dz. 4 70 Oatman’s Dundee, Tall 4 Oatman’s D’dee, Baby 4 5 4 Every Day, Tall ans @ OO Every Day, Baby ___. 4 90 et er 4 80 Pet, Baby, 8 oz. __.. 4 70 Borden’s Tall -_______ 4 80 Borden’s Baby ______ 470 Van Camp. Tall ______ 4 50 Van Camp, Baby __.. 4 40 CIGARS G. J. Johnson's Brand G. J. Johnson Cigar, De 76 00 Worden Grocer Co. Brands Airedale 0 35 00 Havana Sweets _ 35 00 Hemeter Champion ~~ 37 50 In Betweens, 5 for 25 A 60 Canadian Club -.-.-.- 5 00 idttle Tom —......... 3 50 Tom Moore Monarch 76 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Webster Cadillac _._. 75 00 Webster Knickbocker 95 00 Webster Belmont... 110 00 Webster St. Reges 145 = Bering Apollos .... 95 Bering Palmitas —-. 116 0 Bering Diplomatica 115 00 Bering Delioser __.. 120 00 Bering Favorita .... 135 00 Bering Albas_ ----- 150 00 CONFECTIONERY Stick Candy Pails Standard 16 Pure Sugar Sticks 600s 4 00 Big Stick, 20 lb. case 18 Mixed Candy Kindergarten Leader ...... a, ak Os - French Creams --_----- 16 Paris Creams -.....--—-- 17 Grocers... a a0 Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 76 Choc Marshmallow Dp 1 70 Milk Chocolate A A : - Nibble Sticks Chocolate Nut Rolls — i a Magnolia Choc -_----- 1 25 son Ton Choc. o£ 50 Gum Drops Pails Po TS Agua cece utcad igen Hea 16 Champion Gums -_.-. —_ Challenge Gums --.-. an oe Pavone 2 19 Superior, Boxes ____---- 23 Lozenges Pails A. A. Pep. Lozenges 16 A. A, Pink Lozenges 16 A. A. Choc. Lozenges 16 Motto Hearts -_----.. 19 Malted Milk Lozenges 21 Hard Goods Pails Lemon Drops --.----.. 18 O. F, Horehound dps. .. _ Anise Squares -.---.-. Peanut Squares -..._... 17 Horehound Tablets __-. 18 Cough Drops Bxs Paine sk 1 36 Smith Bros. _._------- 1 60 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 48s, case 3 40 Specialties Pineapple Fudge -..--.- 22 Italian Bon Bons Banquet Cream Mints. 27 Silver King: M.Mallows 1 25 Handy Packages, 12-10c 80 Bar Goods Mich. Sugar Ca., 24, 5¢ 16 Pal O Mine, 24, 5c -.__ 75 Malty Milkies, 24, 5c _. 76 Lemon Rolls _.....____ 15 avn Lai, 24, be 75 O-MUt, 24, So 75 COUPON BOOKS 50 Economic grade 8 50 100 Beconomic grade 4 60 500 Economic grade 20 00 1000 Economic grade 37 60 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 iD: boxes 22 Cd DRIED FRUITS Apples NY. Fey., 50 lb. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice ____ 22 Evaporated. Fancy ____ 28 Evaporated, Slabs _____ a7 Citron wD. vot ......... May 23, 1928 Currants Packages, 14 oz. -..... 19 Greek, Bulk, Ib .---__ 19 Dates Dromedary, 36s -... 6 76 Peaches yan. Choice =... 17 Iivap. Ex. Fancy, P. P. 18 Peei Lemon, American -.. 30 VUrange, American .... 30 Raisins Seeded, bulk ___- 8 ‘hompson’s. s’dles_ blk 8% Thompson's seedless, 16 02. ooo 10 Seeded; 15 og. 2. 11 California Prunes 60@70, 25 lb. boxes_.@09 50@60, 25 lb. boxes__@09% 10@S0, 25 lb. boxes__10% 50740, 25 Ib. boxes...@11 20@30, 25 lb. boxes_.@16 FARINACEOUS GOODS Beans Mel. Hand Picked -__ 11 (Cel; SRR 1] Brown, Swedish ~_____ 09% Read Kidney 2 11 Farina 24 packagemw —_____. 2 60 Bulk, per 100 lbs. _.-. 06% Hominy Pearl, 100 Ib. sacks .. 3 60 Macaroni Mueller’s Brands 9 oz. package, per dos. 1 80 9 oz. package, per case 2 60 Bulk Goods : Elbow, 20 VW. 2.2.2... 07% Egg Noodle, 10 lbs. _. 14 Pearl Barley crestor oo 4 50 PO 7 Ov Barley Grits .-..... 5 00 Peas scoten, ID, OF Split, lb. yellow __-.... 08 Split green ............ 08 Sage mast Inte 10 Tapioca Pearl, 100 Ib. sacks __ 09 Minute, 8 oz., 3 doz. 4 05 Dromedary Instant _. 8 50 FLAVORING EXTRACTS 55 Years Standard Quality. JENNINGS PURE FLAVORING EXTRACT Vanilla and Lemon 8 Z. 16 oz. 15 00 2% Ounce Taper Bottle Jiffy Puneh 3 doz. Carton __..___ 2 % Assorted flavors, FLOUR Vv. C. Milling Co. Brande Lily White __..______ 9 90 Harvest Queen ______ 9 80 Yes Ma’am Graham, S06. os waon Se 40 FRUIT CANS F. O. B. Grand Rapids Mason Half pint Fe One pint _____ ocean 4 oe One quart eae Half gallon __ 22 13 15 Ideal Glass Top. Malt pint... 9 00 One int oe 9 30 One quart 2 11 15 Half gallon _..___.. ---15 40 May 23, 1928 MICHIGAN TRADESMAN ssa berg PARIS GREEN Pork ge a, per doz. 1 - WASHING POWDERS i 4s Se 9) Uight bors 11% tove Enamel, dz. 2 80 Bon Ami Pd, 3 dz. bx 3 75 => Medium Regs -——--->- 10% Vulcanol. No. 5, doz. 95 Bon Ami Cake, 3 dz. 3 25 ‘Zion Fig Bars feavy hoes 10% Vulcanol, No. 10, doz. 135 Brino oe 85 - ' 20tn. med. 222222: 2 Stovoil, per doz. _.__300 Glimaline, 4 doz. ____ 4 20 Unequalled. for? ! SuttS a eed 1) Be 2 55 Si era i Shoulders _____.-_..-. 19 Graliine. 4 Lares a ia tel ( Spareribs os 15 SALT Guild Dust. 16s a Pa sete OF } Neck bones ---------- 07 Colonial, 24, 2 lb. _--. 95 Gold Dust, 12 Large 3 20 BS, RES j 26 oz., 1 doz. case __ 6 50 Prtmmings —_______ 14 Colonial, a 26 Golden Rod, 24 ___._- 4 25 : 3% oz., 4 doz. case__ 3 20 Colonial, Iodized, 24-2 2 00 Jims, 3 dot 4 50 Jell-O, 3 doz. —------- 2 85 PROVISIONS Med. No. 1 Bbls. _-__ 2.85 La France Laun., 4 dz. 3 60 aren re Minute, 3 doz, _____-__ 405. Barreled Pork Med. No. 1, 100 lb. bk. 95 Luster Box, 54 _-_- 3 75 Mane or ad i Plymouth, White ____ 1 55 Clear Back -_ 25 00@28 00 Farmer Spec., 70 lb. 95 Old Dutch Clean. 4 dz 3 40 j Quaker, 3 G08, 2 56 Short Cut Clear26 00@29 00 Packers Meat, 50 Ib. 57 Octagon, $5) 3 90 ene a & Industries Dry Sait Meats Crushed Rock for ice Rinse, 406) 2 3 20 Baking Industry 4 D S Bellies __ 18-20@18-19 cream, 100 lb., each 75 eae 24S 5 25 ere see } JELLY AND PRESERVES Butter Salt, 280 lb. bbl. 4 24 Rub No More, 100, 10 — \ Pure, 30 Ib. pails __--3 30 Seuage: oy 13% eae BO Sk fo : : ; ar Bel Car-Mo Brand "ure in tlerces —_ a Rub No More, 20 Lg. 4 00 oe = = 1 ¥ “5 a 6 > Sune agrees : o _ a per ue a 7 a Shanes Cleanser, 48, TEA Pure, ne 9 Me ee esr gal cee | creme terecereretee . tu ~---advance , +, DOr Dale -... _oo 3 85 ‘ Buckeye, 18 0z., doz. 2 006 :. S 2 a in case 20 Ib. pails _.__-advance % 50, 3 lb., per bale -... 2 85 Sani Flush, £ dow = 225 Japan ‘ 96 Ib an woo - eee e--- 10 lb. pails _...advance % 28 lb. bags, Table -. 42 Sapolio, Sha 29% Medium 27@33 * JELLY GLASSES 9 4D. PAS ---.------=- 5 lb. pails _._.advance 1 Old Hickcory, Smoked, Soapine, 100, 12 oz. _6 40 Choice __.__ __ 37@46 3 lb. pails __..advance 1 6-10 tho 420 Snowhoy, 160. 10 oz. 406 Fancy 54@59 S om., per doz, 2... 35 PETROLEUM PRODUCTS. Compound tierces ____ 13 Snowboy, 24 Large 7 £80 No. EP NibbS |. | Ee 7 From Tank Wagon. Compound, tubs ______ 13% Speaee 3 doz a rae ; = lb. pke. Sifting 13 P Sunbrite, 72 oz. ao OLEOMARGARINE Red Crown Gasoline _. 11 Sausages Wyandotte, 48 475 : Gunpowder Red Crown Ethyl ---_-- - Bolosna 14 CNG 40 Van Westenbrugge Brands Solite Gasoline ~--____- Piven a ee 13 Raney 220 47 Carload Distributor In tron Barrels aoe Se - SPICES Ceylon pat te see eee ae i ~ Whole Spices Pek di Peviecsies Kerosine .. 13.€ Veal -.._.__.-- Allspic Yea @2 ekoe, medium ---_____ 61 - 3aS Machine Gasoline 37.1 Tongue, Jellied ----- 36 : ce, Jamaic® -.. Gas English Bre } Vv. M. & P. Naphtha 19.6 Headcheese ---_----_- 16 ao aor — ‘O22 Congou,. ican 28 oe ee a Congou, Choice ____ 35@36 ISO-VIS MOTOR OILS Smoked Meats an Pe: es Congou, Fancy ___. 42@43 in Iron Barrels Hams, Cer. 14-16 Ib. @23 Ginger, Cochin ______ @25 Oolon : Hams, Cert., Skinned Mac Penang 24 ; g Light 17.1 Mace, Penang --..-.__ 39 Medium 39 d Sanne . 16-ES 1b, Soo @ 23 Mixed, No. i 32 Co lh — oo fedium 2 77.1 xed, NO. 4 ~------- @ Cnetee 2 45 I Ham, dried beef Mixed, 5c pkgs., do @45 ¥ a Nucoa. 1 Ib. 21 deavy oo ee Wel ieaninies 40 : See oe, € Fancy ~~--—----_._-...- 50 0 BRE met emo rinemenanae Ex. Heavy 7.1 sk i ie okey on aan Nutmegs, 70@90 _._ @59 Nucoa, 2 and 5 Ib. __ 20% “*- teavy -------.--- . Sa -- @11% Nutmegs, 105-110 _. @59 TWINE icnic Bolle Pepper, Black _____. Yotte ooo I e Hams ________- 20 @22 Por case, 24, 2 Ibs. -. 3 40 oe — oe q nen o.’s Brands Boiled Hams ____-- @35 ive case lots ------ Pure Ground i Ik eee a 4 { Oles ovarine Aa )lClC(C eee hh lc re oe — «Wool, © ply ________.., 18 a Bacon 4/6 Cert 24 @32 Allspice, Jamaica ___. @29 i ~ Gartified 05. 24 ' ee ae = 8 pe Zanzibar __..._ @45 VINEGAR ome Cassia, Canton ___.__ @28 Cider, 40 Grai Mee 18 Iron Barrels Beef : AS Ger, ra 26 Ginger, Corkin _...._- Wi hite Wine, 80 ai 25 Licht 2 65.1 Boneless, rump 28 00@30 00 z ag jne, o0 grain__ 2d Special Roll ---.------ 19 Medi oo 65.1 Rump, new __ 29 00@32 00 gag ae Sess White Wine, 40 grain._ 19 * E a Ghd I ar lack WICKING . MATCHES Special heavy -..-.--- Oi oi nner “. riot el abled aie ik @. as ae ; Extra heavy o...0. 2.8 66.1 Calf ee ee ee 65 Pepper, White _____ No. 1 — ae 1 a8 Swan, 144 4 50 Polarine “Nw 65.1 Porl ee 8 Pepper, Cayenne __.. @36 No. 2, per ee 4 50 Diamond, 144 box _._.5 75 ‘Transmission Oil .-.. 65.1 Ce ee eg Paste. Suen G82 No 2 her coe 0 in Searchlight, 144 box-- 5 75 Finol, 4 oz. cans, doz. 150 | RICE a of Bec - R — oe Ohio Red Label, 144 bx 420 +‘Finol, 8 oz. cans, doz. 2 26 Fancy Blue Rose -... 05% s i dashesies Waa) act ta a Ohio Blue Tip, 144 box 5 70 Parowax, 100 Ib. __.. 9.3 Fancy Head ____- = 017 : easoning ai pb a aes doz. | 50 Yhio Blue Tip, 720-1c 425 Parowax. 40, 1 Ib. __ 9.5 ROLLED OATS. Cy Porter ete Ce j Blue Seal, 144° _______ 5 20 Parowax, 20, 1 Ib. 9.7 aie SO . Gatiahia 144 46 Silver Flake, 12 New Sage, 2 oz 90 j “ poe ae He Process 20008. 2 25 Guian San 1 35 WOODENWARE sic at trl aagia eaurmeimansine . Quaker, 18 Regular .. 1 80 ac: 1 35 Baskets i Quaker, 12s Family -. 2 70 Ponelty, 3% oz. _... 325 Pushels, narrow band, Safety Matches Mothers, 12s, M’nym 3 25 Kitchen Bouquet ____ 450 ,, ite handles -_____ 1 76 * Nedrow, 12s, China .. 3 25 Laurel Leaves 99 [Pushels, narrow band, Quaker, 5 gro. case__ 4 50 Sacks, 90 lb. Jute -_ 4 00 Marjoram, 1 eee gn wood handles ______ 80 RUSKS Savory, 1 oz. Oe a6 eh drop handle. 90 oe ie Thyme. 102... a | arket, single handle. 95 MOLASSES Duteh Tea Rusk Co, Tumeric, 2% oz 90 Market, extra _ 3.66 t a Brand. BORAX ae eee Solint. large Molasses In Cans 36 rolls, per case —_.. 4 25 Splint, aetna oe , 60 i 18 rolls, per case _.-. 2 25 Twenty Mule Team STARCH Splint, smiqw 6 50 Dove, 36, 2 lb. Wh. L. 5 60 - 18 cartons, per case_. 2 26 24, 1 Ib. pateanes .. § 25 ; : Dove, 24, 2% lb Wh. L. 6 20 ae ‘ . 36 cartons, per case__ 4 50 48, 10 oz. packages __ 4 35 Corn Herel 6 Churns Fi Dove, 36, 2 lb. Black 4 30 uni 5 nL ype SALERATUS 96. % Ib. packages __ 400 Kingsfurd, 40 Ibs. -.-. 11% Barrel 10 caf a 3 38 ¥ Dove, 24, 24% lb. Black 3 90 anes ce a -“" Arm and Hammer _.. 3 75 SOAP Powdered, bags _... 450 3 to 6 gal., per gal. _. 16 Dove, 6 10 Ib. Blue L. 4 45 SAL SODA Am. Family, 100 box 6 30 Pie 8-1 ee 4 80 Pails ‘ . Palmetto, 24, 2% Ib. 5 75 PICKLES ee bbls. -_.. 1 80 Crystal White. 100 2 85 Quaker, 40-1 ee 07% 10 qt. Galvanized ._.. 2 50 ssid Sour cee be iS 160 foxport. 100 box 3 85 12 qt. Galvanized __L_ 3 76 NUTS—Whole 5 gallon, 400 count -. 4 76 ackages : 2 40 Big Jack, 60s -_----_. 4 50 Gloss 14 at. Galvanized ---~ 3 25 packages ~------~--- Fels Naptha, 100 box 5 50 Argo. 48, 1 Ib. pkgs. 360 !2 “t Flaring Gal. Ir. 5 uo Bae , Almonds, Tarragona__ 26 COD FISH Flake White, 10 box 3 90 Argo, 12, 3 lb. pk g .10 at. Tin Dairy ___ 4 06 4 Sweet Small ws go, , pkgs. 2 96 4 Brazil, New ____-____ 24 Middles 2 16% Grdma White Na. 10s 375 Argo, 8, 5 Ib. pkgs. __ 3 35 Tra 4 Fancy Mixed ____-___ 25 16 Gallon, 3300 ------ 28 75 — % lb. Pure -. 19% Swift Classic, 100 box 4 40 Silver Gloss, 48, Is __ 11% Mouse. Wood 4h 1 6 | Filberts, Sicily ----—- 22 a 900 doz. ------------- 140° Wool, 100 wox _____ “U Ga eus Ute wee oe 6S é Peanuts, Vir. Roasted 12 : ‘ Wood boxes, Pure -~ rt Jap Rose, 100 box -_-- : SG) Pieer, 48-7 236 Mouse tin & Solon cen . y » Peanuts, Jumbo, std. 17 Dill Pickles Whole Cod -__-.------ 11 Fairy, 100 tex ____. 400 Viser, 60 ibs. a6 | Rat. wood 2 a ae a Pecans, 3 star ._-_.. 20 Gal. 40 to Tin, doz. -_ 9 00 Palm Olive. 144 box 11 00 ot oe io a Pecans, Jumbo --_---- 40 HERRING Lava, 20G Do 4 90 CORN SYRUP Mousa spring ee 30 os Pecans, Mammoth -- 50 PIPES Holland Herring Octagon, 120 _._..._._ 5 00 ! es a Walnuts. California __ 25 Mixed, Keys ----.-.. 00 Pummo, 100 box ---_ 4 85 Corn Tubs % Cob, 3 doz. in bx. 1 00@1 20 Mixed, half bbls. __ 9 00 Sweetheart, 100 box _ 3 70 : : : Large Galvanized ._._ 8 75 4 Salted P t Mixed, bole. 16 00 Grandpa Tar, 50 sm. 210 Blue Karo. No. 1% —_- 2 49 Medium Galvanized _. 7 56 4 oe eae PLAYING CARDS Milkers, Kegs ____--_ 110 Grandpa Tar, 50 Ige. 350 Jlue Karo, No. 5, 1 dz. 3 43 Small Galvanized -___ 6 78 Sia Be 15 Battle Axe, per doz. ' 75 Milkers, half bbls. __ 10 00 Quaker Hardwater Blue Karo, No. 10 -_ 3 23 Washbead : Bicyole 2 ae 475 Milkers, bbls. ___-__ 18 06¢@ _ Cocos. 748, box 285 Red Karo, No. 1% 277 poiner. Globe 85 . K K K K, Norway -. 1 60 Fairbank Tar, 100 bx 400 Red Karo, No.1, 1dz.3 81 Roo ain — ee ro 4 Shelled POTASH 8 lb. palle 2 40 Trilby Soap, 100, 10c 725 Red Karo, No. 10 -_ 361 q)ice’ aineic es 6 0 ae a ne Cul tewk 165 Williams Barber ‘Bar, 98 60 teak wena ee: Pam ben Babbitt’s, 2 doz. --_. 2 75 Bonea. 19 Ib. boxes __ 18 Williams Mug, per doz. 48 Imit. Maple Flavor Sinsia Peavless 7 50 A 125 lb. bags ----_-- 12, Lake Herrin Orange, No. 144, 2 dz. 3 22 Northern Queen speie 5 50 ' Filberts 32 FRESH MEATS % bbl, 100 Ibs, 6 6@ CLEANSERS Orange, No, 5,1 doz. 451 Universal —__.__- 7 25 mm —~6> Filberts -------------- Orange. No. 16 _...... 3 4 | Pecane salted 0. 89 Beef Mackerel ie _ - Wood Bowls # Wants 22.00 55 Tubs, 100 lb. fncy fat 24 Maple. fs in. Butter 5 00 . ae , y fa os 7. To Steers ® Heth gl Tue $0 count nt 6 Green Label Karo .. 819 18 18 Butter 2 : MINCE MEAT Med. Steers & Heif. 18 Pails. 10 Ib. Fancy fat 1 78 M i Bee 25 00 4 Ni Such, 4 d 647 Com. Steers & Heif. 15@16 White Fish aple and Cane _ eeueter 4 one Such, - a Med. Fanc 100 Ib. 13 00 Kanuck, per gal. .... 1 56 Quaker, 3 doz. case -. 3 50 Veal y, . WRAPPING PAPER Libby, Kegs, wet, lb. 22 eo 21 SHOE BLACKENING Maple ee aoe white. 05% Goon oe 20 2 in 1, Paste, doz. __ 1 36 Michigan, per gal. ..250 p” . rie ¢ a 07 OLIVES ioe 19 BE. Z Combination, da. 1 35 Wes pe eee le EE SE < 5 oz. Jar, Plain, doz. 1 35 Lamb Bixbys. i. = Kraft Stripe |. 09% i 10 oz. Jar, Plain, doz. 2 25 oe Shinola. dox 96 TABLE SAUCES ‘ 26 og. Jar, Plain, doz. 450 Spring Lamb ---------- 36 : oo Lea & Perrin, large__ 6 00 YEAST CAKE i Pint Jars, Plain, doz. 2.90 Good --------------- 82 STOVE POLISH Lea & Perrin, small_.3 35 Magic, 3 doz. _.-----. 2 70 Quart Jars, Plain, doz. 5 25 Medium = --------------- 30 Blackne, per doz. __-. 1 35 Pepper —.-----________ £6@ Sunlleht, 3 dom __... 2 70 , 1 Gal. Glass Jugs, Pla. 190 Poor -----------—----- 21 Riack Silk Liquid, dz. 1 40 Royal Mint -__---__. - 240 Sunlight, 1% doz. __ 1 36 , & Gal. Kees, each _.. 7 66 Black Silk Paste, doz. 1 36 Tobasco, 2 oz. _----..- 425 Yeast Foam, 3 doz. .. 2 70 3% oz. Jar, Stuff., doz. 135 | Mutton Enameline Paste, doz. 1 36 Sho You, 9 oz., doz.270 Yeast Foam, 1% doz. 1 35 6 oz. Jar, Stuffed, doz. 2 25 Good --~~-.--------- -_ 18 Bnameline Liquid, dz. 1 36 A-l, large... 5 20 9% oz. Jar, Stuff., doz. 350 Medium -_------------ 16 4. Z. Liquid, per doz. 1 40 A-1, small -__...--.._ 3 15 YEAST—COMPRESSED 1 Gal. Jugs, Stuff., Gz. 240 POOP sqeqereesee--e-—- 18 Radium, per doz. _... 1 85 80 con cases, $4.80 por case Caper. 2 oz. __.----_-- 8 30 Fleischmann, per doz. 30 30 Proceedings of the Grand _ Rapids Bankruptcy Court. Grand Rapids, May 8—We have to-day received the schedules, reterence and ad- judication in the matter of Henry J. Bordeau. Bankrupt No. 5455. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Muskegon, and his oceupa- tion is that of a real estate salesman. The schedules show assets of $250 of which the full amount is claimed as ex- empt, with liabilities ot $2,403.16. The court has written for funds and upon receipt of the same, first meeting of creditors will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: Laurence Folks, Muskegon ______ $1,050.00 E. Frank Reed, Muskegon Heights 290.00 John Hartsema & Co., Muskegon 12.50 Our Coal Co., Muskegon Heights. 13.00 Louis Kanaar, Muskegon Heights 12.50 Lucy N. Eames, Muskegon ________ 30.00 Ideal Furn. Co., Muskegon ___..-__ 45.00 Albertus L. Wood, Muskegon Hts. 70.00 Peter Nay, Muskeeon 9.00 Franklin Coal Co., Muskegon ____ 11.00 Kampenga Co., Grand Rapids ____ 45.00 Jack Larson, Muskegon __.-______ 9.00 Mercy Hospital, Muskegon ________ 10.00 Pine St. Furn. Co., Muskegon ~ 600.00 August Hutula, Covington ________ 20.00 Dr. Robert IL Busard, Muskegon __ 110.00 Robert I. Collier, Scranton __.____ 9.00 Herman Kuck, Muskegon ________ 12.00 May & We have to-day received the schedules, reference and adjudication in the matter of Henry Nanninga, Jr., Bank- rupt No. 3437. The matter has been re- ferred to Charles B. Blair as refereee in bankruptcy. The bankrupt is a resident of Portage, and his occupation is that of an elevator employe. The schedules snow assets of $285 of which $250 is claimed as exempt, with liabilities of $605. The court has written for tunds and upon receipt of same, first meeting will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: Geert Mein, Portage ______________$100.00 Edward Hily, Kalamazoo ___._____ 244.45 Alice Ely, Kalamazoo ____ See May 8 We have to-day received the schedules. reference and adjudication in the matter of Cora B. Speyer, Bankrupt No. 3438. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Kalamazoo, and her occupation is that of a clothing merchant. The schedules show assets of $7,701.14 of which $650 is claim- ed as exempt, with liabilities of $15,359.02. The first meeting will be called promptly. note of which will be made herein. The list of creditors of said bankrupt is as follows: First Naional Bank, Kalamazoo__$1,600.00 Annetta Waist & Dress Co., N. Y. 247.41 Cosmopolitan Mfg. Co., Cambridge 135.00 Copelof Hat Co., New York ______1,726.00 Dearcy Co... New York _.._. __ -330:40 Debuntane Dress Co., Chicago ___ 67.00 Elite Dress Co., Pittsburg, Pa. __ 161.49 Cari Fels, Inc.. New York _______. 713.25 Feld Franklin Co.. New York -__ 224.00 J. D. Herman & Co., Chicago Kramer Hosiery Co., Chicago ___ S. Korach Co., Cleveland _____ Little Queen Coat Co., Chicago M. Lawrence Cloak Co., Chicago__ Annabel LaReine, Chciago H. A. Lattin Co., Elyria, Ohio McQueen Co., Cleveland ..._..____ 153.7: Metropolis Cosume Co., Philadelphia 158.15 Percival B. Palmer Co., Chicago __ 663.75 Printz Biederman Co., Cleveland_1,154.76 Royal Garment Co., Chicago ______ 154.17 H. Schuman & Bros.. Chicago ._ 616.25 Buerr Gros.. New York ______..--—«6 44.50 Saa Steinberg, New York __.____. 96.00 E. Sperling Dress Co., Cleveland__ 533.75 University Flock Co., Chicago ____ 243.75 Warner Angenblick Co., New York 1.00 Wear Well Dress New York 43.00 Samuel Weiss Co., Chicago ______ 201.75 Charles B. Hays, Kalamazoo __3,850.00 Mich. Bell Tel. Co, Kalamazoo unknown Consumers Power Co., Kala- RN ire ce Se ge ge ean te ones _unknown Dr. Donald P. Osborn, Kalamazoo 250.00 April 4. (Delayed). On this day was held the final meeting of creditors in the matter of Genevieve B. Malloy, Bank- rupt No. 3921. The bankrupt was not present or represented. No creditors were present or represented. The trus- tee’s final report and account was ap- proved and allowed. Claims were allow- ed. An order was made for the payment of expenses and for the declaration and payment of a first and final dividend to creditors of 26.5 per cent. No objections were made to the discharge of the bank- rupt. The final meeting then adjourned without date and the case will be closed and returned to the disrict court in due course. May 10. o.. We have to-day received the schedules, reference and adjudication in the matter of Harry P. Lovell, trading as H. & J. Toggery Shop, Bankrupt No. 3440. The matter has been referred to Charles B. Blair as referee in bankrupt- cy. The bankrupt is a resident of Grand Rapids, and his oecupation is that of a merchant. The schedules show assets of $1,775 of which $500 is claimed as ex- empt, with liabilities of $2,642.95. The MICHIGAN TRADESMAN first meeting of creditors of said bank- rup is as follows: City of Grand Bapidse .... $ 52.00 Cluett Peabody & Co., Chicago __ 241.42 Heires & Potter, Boston _________ 59.59 Marlboro Shirt Co., Baltimore ___ 34.33 Manassee Hat Co., Grand Rapids__ 92.75 International Handkerchief Mfg. Oo, New Some 27.1 Frank & Meier Neckwear Co., mics tone, 2): 2 30.47 Watterson & Denio. Rochester ____ 13.45 Dessauer & Engel, Chicago ______ 6.85 Hughes & Bradiey, Philadelphia _ 211.09 Phillip Jones Corp., Cleveand ___ 68.38 Georgt F. Minto, Detroit _________ 137.34 Cheney Bros., New York _.___..__ 56.13 Cc. E. Long & Co., Grand Rapids _ 84.21 M. Alperowitz & Son, Chicago 49.25 L. Heller & Co., Chicago _-___..__ 25.75 Ohio Textile Products Co., Mans- Held, Ohio 2 41.14 Big s-Overall, Cincinnati ________ 22.43 Clifton Shirt Co., Cincinnati ______ $3.46 Parrotte McIntyre, Chicago ______ 48.26 Moorehead Knitting Co., Harrisburg, a ee 55.34 Hard Knit Hosiery, Sheboygan __ 6.21 Cc. J. Farley & Co., Grand Rapids_ 415.71 O. C. Hansen Mtg. Co., Milwaukee 23.43 Smihson Paper Co., Stillwater, I 5.10 Rauser Leoven Kissinger Co., WWRHEee 40.49 Handover Shirt Co., Baltimore ___ 17.03 Orenstein Bros., New York 24.00 Consumers Power Co., Grand Rapids 3.38 Slidewell Neckwear Co., New Y. 16.21 G. R. National Bank, Grand Rapids 650.00 May 10. We have to-day received the schedules, reference and adjudication in the matter of Asa Elwell, Bankrupt No. 3441. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Muskegon, and his occupation is tha of a factory worker. The schedules show assets of $250 of which the full interest is claimed as exempt, with liabilities of $569.73. The court has written for funds and upon re- ceipt of the same, the hrst meeting of creditors will be called, note of which will be made herein. The list of cred- itors of said bankrupt is as follows: Libral Credit Cloth. Co., Muskegon $ 10.50 Spiegel May Stern Co., Chicago __ 25.80 Sallan Jewelry Co., Muskegon 9.60 Peoples Credit Clo. Co., Muskegon 41,94 Personal Finance Co., Muskegon _ 100.00 Fred Wartelbor, Muskegon _______ 55.47 John Kolkema, Muskegon ~ 106.17 >. Bilvis, Muskegon =... 20.00 L. C. Monroe Co., Muskegon _____ 34.85 Allen Nursery Co., Rorhester ____ 6.00 Whiting Implement Co., Trav. City 93.00 J. Nelson Esq., Muskegon ___..____ 18.40 Muskegon Citizens Loan & Invest- ment Co.. Muskevon 48.00 May 11. We have to--day received the schedules, reference and adjudication in the matter of Frank Niemeyer, Bankrupt No. 3442. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Grandville, and his occupation is that of a laborer. The schedules show assets of $450 of which $250 is claimed as exempt, with liabilities of $1,161.75. The court has written for funds and upon receipt of same, the first meeting of creditors will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: Grandville State Bank. Grandville $650.00 State Street Garage, Grandville __ 107.75 Grandville Fuel & Bldg. Supply Co., WI 87.00 Wurzburg Dept. Store, Grand Rap. 33.00 Boston Store, Grand Rapids _______ 55.00 Herpolsheimer Store, Grand Rapids 49.00 Dr. John H. Muller, Grand Rapids 180.00 May 12. We have to-day received the schedules, reference and adjudication in the matter of Rex Snelgrove, Bankrupt No. 3443. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Traverse City, and his occupation is that of a theatrical producer. The schedules show no assets, with liabilities of $2,- 290.57. The court has written for funds and upon receipt of same, first meeting of creditors will be called, note of which will be made herein. The list of cred- itors of said bankrupt is as follows: Fitzpatrick-McElroy Co., Chicago $500.00 Ind. General Service Co., Muncie__ 90.00 D'Arcy & Wolford, New York _._ 100.00 American Play Co., New York City 100.00 Payne’s Cafe, Muncie __.........__ 101.00 Station W L BC, Muncie, Ind. __ 36.00 Yellow Cab Co., Muncie 1.15 Smith Alsop Paint Co., Muncie 20.15 Smith Electric Co, Muncie _______ 23.44 A. E. Brown Co., Muncie _.._ 39.67 Guarantee Tire & Rubber Co., M6 39.00 Dr. ©. 8. Oakman, Muncie 42.50 ir: Wan. Mamie 2 21.00 Dr. F. C. Bandy, Sault Ste. Marie 105.00 American Poster Corp., Milwaukee 40.50 Guelff Printing Co.. Marquette 20.20 Hannah & Lay Merc. Co., Trav- ee as 5.13 Weaver House of Flowers, Trav- eee ce 5.66 J. W. Milliken, Traverse City -.... 6s Singer SewCing Machine Co., craverss (ity 3.90 Nation Robinson Printing Lo. Pe 18.65 Carl Osteriy, Muncie ..2. 250.00 Genter & Morrison, Muncie ___-_- 250.00 aApnur Bal, Muncie 3 250.00 Aladdin Lamp Co., Muncie --_---_ 19.00 Madaline Ives, Chicago ___-__--___- 116.05 J. Gordon Peters, Chicago —__-_-_ 85.15 Lorettta Nichelson, Chicago ______ 107.55 John Watson, Chicago —_______-___ 72.35 Wal Collins, Chicago 138.86 Mrs. C. Ray Andrews, Muncie ____ 381.00 Knable Dye Works Ludington ___ 100.00 Mich. Bell Tel. Co., Trav. City —_ 40.00 Joseph Smith, Acme ____- So ee Michigan Public Service Co., Elk Rapids 20.00 Moore & Erwin, Traverse City ____ 1.60 Mac’s Service Station, Trav. City 6.84 Carl I. Campbell, Traverse City _ 37.84 May 11. We have to-day received the schedules, reference and adjudication in the matter of Cecil Troutman, Bankrupt No. 3444. The bankrupt is a resident of Grand Rapids, and his occupation is that of a factory worker. ‘The schedules show assets of $571.33 of which $100 is claimed as exempt, with liabilities of $724. The court has written for funds and upon re- ceipt of the same, the ltirst meeting of creditors will be called, note of whieh will be made herein. The Vist of c:editurs of said bankrupt are as follows: Ackerman Electrical Supply Co., [rane Bann Cs 3080 Peoples Credit Clo. Co., Grand R. 40.00 George Tibble. Grand Rapids __ 100.00 Coleman Windoover Co., Grand R. 60,00 Motor Bankers Corp., Grand Rap. 60.00 Prange’s Credit Dept. Store., Grand Rapids oe BOO Standard Auto Co., Gorand Rapids 112.00 Liberal Credit Clo. Co., Grand Rap. 50.00 Menter Stores Corp., Grand Rapids William J. Lennen, Grand Rapids Kent Hdwe. Co., Grand Rapids __ 15.00 Woolfan’s Loan Office, Grand Rap. 10.00 Rogers Silverware Co., Grand Rap. 20.00 Basch Co., Grand Rapids _.._.___ = ss 40.00 Automotive Electric & Battery Co., ierana amigas (00. 1006 Elizabeth Thompson, Grand Rap. 68.00 May 12. We have to-day received the schedules in the matter of Milo Stephens, Bankrupt No. 3436. The bankrupt is a resident of Edwardsburg, and his oc- cupation is that of a farmer. The sched- ules show assets of $150 of which $150 is claimed as exempt, with liabilities of $1.663. The court has written for funds and upon receipt of same first meeting will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: Commercial State Savings Bank, Lakeview ____ $619.00 F. L. Stebbins, Lakeview _-_. 570.00 Merchants State Bank, Lakeview 54.00 Daniel Fraser, Lakeview ____ ______ 100.00 William H. Loss Co., Flint ______ 176.00 Mount Morris Hospital, Mt. Morris 65.00 Dr. Archibald Pfiefer, Mt. Morris 80,00 April 4. (Delayed). On this day was held the final meeting of creditors in the matter of Genevieve B. Malloy, Bank« rupt No. 3021. There were no appear- ances. The trustee’s final report and account Was approved and allowed. Claims were allowed. An order was made for the payment of expenses of administra- tation and for the declaration and pay- ment of a first and final dividend to creditors, of 26.5 per cent. No objections were made to discharge. The final meet- ing then adjourned without date, and the case will bec losed and returned to the district court in due course. On this day also was held the ‘ V final meeting of creditors in the matter of May 23, 1928 Harry A. Filkins, Bankrupt No. 3081. The bankrupt was not present or represented. No creditors were present. The trustee was present and renyresented by his at- torney. Claims were proved and allowed. The trustee’s final report and account was considered and approved and allowed. An order was made for the payment of expenses of administration and for the declaration and payment of a first and final dividend to creditors of 1 per cent. This dividend if after the payment of a large, valid secured claim. No objections were made to the discharge of the bank- rupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court in due course. In the matter of John J. Haan, Bank- rupt No. 2638, the trustee has filed his return of no assets and the case has been closed and returned to the dsitrict court as a case without assets. May 15. On this day was held the ad- journed first meeting of creditors in the matter of Floyd H. Taylor, doing busi- ness as Taylor Beverage Co., Bankrupt No. 3407. The bankrupt was not present or represented. No creditors were pres- ent or represented. Claims were proved and allowed. No trustee was appointed. The final meeting of creditors then ad- journed without date and the case has been closed and returned to the district court as a case without assets. In the matter of Henry Nanninga, Jr., Bankrupt No. 3437, the funds for’ the first meeting have been received and such meeting has been called for May 31. This meeting will be held at 803 Hanselman building, Kalamazoo, owing to. special circumstances preventing the bankrupt from coming to Grand Rapids. In the matter of Maurice J. Bankrupt No. 3424, the funds for the first meeting have been received ard such meeting has been called for May 29. In the matter of Ernst C. Greiner, Bankrupt No. 3429, the funds for the first meeting have been received and sucb meeting has been called for May 29. In the matter of Clessie De Moss, Bankrupt No. 3423, the funds for the first meeting have been received and such meeting has been called for May 29. In the matter of Melvin R. Wilder Bankrupt No. 3427, the funds for the first meeting have been received and such meeting has been called for May 28. In the matter of Ernest S. Losey. Bankrupt No. 3413, the funds for the firs! meeting have been received anid such meeting has been caleld for Mav 28. In the matter of Herman M. Timmer- man, Bankrupt No. 3415, the funds for the first meeting have been received and such meeting has been ealled for May 28. In the matter of Clyde Croel, the first meeting has been called for May 28. The case number is 3431. In the matter of Gillmore & Son, Bank- rupts No. 3432, the first meeting of ered- itors has been called for May 28. April 13. (Delayed). On this day was held the final meeting of creditors in the matter of Edward W.. Fitzgerald, Bankrupt No. 3223. The bankrupt was not present or represented. The trustee Was present. No creditors were present or represented. Claims were proved an] allowed. The expenses of administration and a first and final dividend of 2 per cent. to creditors was ordered paid. No objections were made to the discharge of Reddy the bankrupt. The final meeting then adjourned without date. The case will be closed and returned to the court in due course. district ILLUMINATING EQUIPME RAMONA THEATRE sT RAMONA PARK Gala Opening Saturday, May 26 DARING EXHIBITION OF PARACHUTE JUMPING FROM 2,500 FOOT ALTITUDE—Afternoon and Night Aviator will wear Illuminated Suit for Thrilling Night Jump STARTLING NIGHT FLYING BY LARGE SEAPLANE With Landings and Take-offs on Reed’s Lake. BRILLIANT DEMONSTRATION OF AIRPORT NT!—For First Time in West Mich.! Afternoon Flights By Aviators From Chicago, Detroit and West Michigan Cities. BOY SCOUTS’ ANNUAL REUNION Lions Club Big Frolic! Splendid Music! RTS VAUDEVILLE SEASON SUNDAY, MAY 27. S| 12-Act Show! Perfect Floor! > | . % t ‘J oe bd we [ i i + i , i -.___ Naming Special Prices on Particular Items. (Continued from page 20) used to paying a rigidly maintained price for this kind. So when you turn- ed the pages and your eye happened to light on the story of Disgruntled Cows, though the offer I relate was not made by the Carnation folks, you did not read the offer at ail. You said sub- consciously, “That means nix to me,” and passed it by. And that shows that human nature is much alike. We are interested in things which interest that’s all. Reflection on these aspects of special offerings will lead us to sound conclusions and just estimates of what may be expected when we name spec- ial prices on particular items. Then if we learn from all this that persistent advertising in all its forms (not in one or two of them) pays, we shall have gleaned something really worth while. Next step is to put such knowledge into practical effect by promoting new business, more business, every day, every hour, by every means we have at hand or can enlist in the work right Paul Findlay. —_—__2--___ The commission merchant handling us—and in our own business. fruits and vegetables is between the grower’s co-operative organization seeking to come as close as possible to selling the consumer direct and the chain grocery store system trying to buy direct from the producer. In that dilemma he is not as much interested in fundamental economics as he is in practical organization that will keep the independent retailers alive. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CoO. Grand Rapids. SAGINAW BRICK CoO. Saginaw. 31 Business Wants Department For Sale—Small store and filling station in Northeastern Michigan. Fine location, good business. Reason, poor health. Ad- dress No. 853 c/o Michigan Tradesman. __ 853 WANTED—LAKE PROPERTY—I want to buy a wild property with lalke totally enclolsled, the larger the better. Tell all about it in first letter. W. J. Cooper, Mt. Pleasant, Mich. i saa FOR SALE—Men's shoes and furnish- ings store. Best location, best windows: established eighteen years. Will sacrifice for ,200. Arntz Bros., Muskegon Heights, Mich. : 843 SALESMEN FOR UPPER PENINSU- L.A—and vicinity, to sell well known line Bull Dog boys’ knickers—boys’ longies— young men’s trousers, as side line on commission. Complete line packed in sample case weighs about 20 Ibs. Refer- ences, Dunn & Bradstreet’s. The D. C. Vactor Co., Manufacturers, 311 W. St. Clair Ave., Cieveland, Ohio. i Sag EXCELLENT OPPORTUNITY—For a wide-awake dry goods store in a white American neighborhood, at 8635 Forest Ave., East, corner Fisher. Store is 20x45, full basement. Four-room flat, steam heat, on double car line. Only $105 per month. Call owner 9664 French: Road. Phone Drexel 1897, Detroit, Mich. 850 “CASH FOR MERCHANDISE > Will Buy Stocks or Parts of Stocks of Merchandise, of Groceries, Dry Goods, Shoes, Rubbers, Furniture, etc. N. D. GOVER, Mt. Pleasant, Mich. CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich. FOR SALE—General stock of hardware together with a two-story brick building close to our estate, or will sell either stock or block separateley. Wm. Ge- Meiner & Son, 1012 Broadway, Lorain, Ohio. 85 FOR SALE—Small hotel on beautiful lake, fifteen miles from Petoskey, Mich. Without advertising have established good restaurant business with people who own summer homes on lake. J. W. Small, 1748 Winnemac Ave., Chicago, Il. 852 Consult someone that knows Merchandise Value. GET YOUR BEST OFFER FIRST. Then wire, write or phone me and I] will guarantee you in good American Dollars to get you more for your store or plant of any description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich. Phone Federal 1944. Buyers inquiring everyday— Much more than just a toast — Made with whole milk and fresh eggs. Delicious any time of the day. DUTCH TEA RUSK CO. HOLLAND MICHIGAN ON ete Ri ig RR eH 32 MICHIGAN TRADESMAN May 23, 1928 Items From the Cloverland of Michi- gan. Sault Ste. Marie, May 22—The new car ferry started on her regular sched- ule last week at the Straits of Mack- inaw, with Capt. G. E. Stufflebeam, recently appointed superintendent of the State ferry system at Mackinac, to succeed Capt. A. T. May. Consider- able traffic is now on and many Soo- ites are now touring in Lower Michi- gan. The tourist season is now open here and more cars are arriving each week. With the ideal weather which we have been having the past week we will soon feel the increase. The motorcycle patrol of the city began for the season last Sunday, with traffic officers riding the new special police machines. The new traffic efficers this year are Earl Duncan and Glen Wykes. They are after all of- fenders and have started the “safety first motto. The stop signs catch some of the careful drivers. A new store has been opened at Nebish by T. N. Crichton. It is di- rectly across the street from the gro- cery store of Mr. McIntyre, which was destroyed by fire several years ago. The building erected by Mr. Crichton is of brick veneer and is stocked with a general line of groceries and pro- visions. The location is ideal, being on the corner where all of the traffic com- ing from Monoskung and the ferry crossing over to the island must pass. There are many tourists in that vicinity during the summer. Mr. Crichton should make a success of his new venture. Beware of committees bearing gifts. They intend to sell you an empty title for a year of hard work. Art Nelson, the popular Algonquin grocer, has installed an automatic soft drink dispenser of the self-serve type. It is the first of its kind in the city. All drinks taken from the dispenser are ice cold and will create much more soft drink trade. Mr. Nelson also handles a full line of groceries and meats and is doing a large business. The hotel at Albany Island opened with a chicken dinner Sunday. Mr. and Mrs. Spencer Hill, the proprietors, have made numerous improvements at this popular resort, where there is good fishing. hunting and bathing, and where you can always get a good fish dinner. The numerous cottages are most always filled during the summer. Many of the patrons are from Detroit and Toledo. They have been coming to Albany Island each season for many years, which they consider one of the most homelike summer resorts in the country. John C. Fehner, merchant of Raber, caller this week. The employe knows just how much he'll get on Saturday, but the employer isn’t sure he'll get anything. William G. Tapert. ——__~+ + +> ___—_ Sudden Death of John M. Fell. John M. Fell, 65, former Grand Rapids traveling man, died at his home in San Diego, Calif., where he was manager of Hotel Lanier, owned by Jerry Sullivan, Sr., formerly of Cedar City. The widow and one daughter, Mrs. Corinne Marsh, of Huntington Park, Calif., survive. Services were held at San Diego. The death came as a great surprise to the Grand Rapids friends of the deceased, who had been receiving let- ters from him regularly, telling how well he was and how much he enjoy- ed the California climate. Geo. W. McKay received the following letter from him dated April 22: the well-known was a business “T am sending check for $5, with our best wishes, to buy each one present at the Old Timers banquet a rose or carnation or a few flowers for the chairman’s place. We are sorry we cannot be with you to renew old friendships and meet old acquaintances and hope we may be able to be with you some time in the future. We are well and happy and are having the time of our lives in this land of sun- shine and flowers. We have between five and six million people in Califor- nia and about 90 per cent. came from the East’and from those we see every year we think Michigan sends her share, so if you miss any of your old friends you will find them some place in California. Would be pleased to see any or all of you should you come this way.” —_2>2~-____ Wants Independent Grocery Trade y. Holland, May 19—We were some- what disappointed to read your article in the Tradesman concerning our sales policy. Somehow or other you re- ceived the wrong impression when I called upon you. Our policy is to sell exclusively through jobbers and independent re- tailers. We do not sell direct to the retailer, as you stated in the May 16 issue. Our policy is to work with the gro- cers and jobbers exclusively. Our work and advertising is all done with this in mind. We do not do anything which will tend toward chain distri- bution and have succeeded in keeping our product solely in the independent stores. It is evident the grocer must remain the important factor in distribution for the good of all. It has been this evi- dence which has been instrumental in making us form our policy of exclu- sive distribution. We believe in the grocer and keep our prices in such form as to give him a legitimate profit and thus do all we can to help him. We hope that this will explain our policy and that your readers will no longer have the wrong impression of the Dutch Boy Co. Dutch Boy Co. >. Change in Ownership of Battle Creek Hotel. Battle Creek, May 22—M. E. Magel, proprietor of Hotel Clifton, 46 East Main street, for the past seven years, announces the sale of the business to C. G. Hammerstein, proprietor of the Crystal Hotel at Flint. The owner will assume control of the business immediately. Hammerstein plans to divide his time between Flint and Battle Creek, maintaining the management of the Crystal Hotel in that city. Mr. Magel will remain in Battle Creek and will continue to conduct the business of the La Salle Hotel at 45 South Jefferson avenue. The new proprietor of the Hotel Clifton is well known throughout Michigan, having been a salesman for Albert Pick & Co. of Chicago for eighteen years before entering the ho- tel business. He states that several changes at the local hotel are being contemplated, including the remodel- ing of the lobby and room alterations. —__—_*-¢- __-- Seven New Subscribers This Week. The following new names have been added to the subscription list of the Tradesman during the past week: Thomas Burns, Greenville. C. E. Batdorff, Grand Rapids. R. M. DeWitt, Grand Rapids. Geo. E. Marvin & Sons, Clarksville. D. G. Turner, Sunfield. Mulliken Lumber & Coal Co.,, Mulliken. Van Skiver’s Hotel, Central Lake. “Working” the Retailers. Now, Mr. Blank, I know you're go- ing to help us out with an advertise- ment on the program for our enter- tainment next week for the benefit of our girls’ cooking school. Shall I put you down for a ten dollar space? Thank you very much. In every small town and a number of larger ones this petty grafting scheme is worked-on retail merchants. In some cases the money thus filched has totaled a larger sum than the en- tertainment proceeds. The program advertisement is, of course, worth nothing to the merchant, and _ the money received for it is a gift, secured by essentially dishonest imposition, be- cause the merchant does not want the space and knows it is worth nothing to him. In all the towns the ladies perform- ing for this or that know the easy marks among the retailers, and work them all the year around. Some day these too good-natured retailers are going to say to these pestiferous hunt- ers for cash for nothing, something like this: The retailers’ association has check- ed up on the clubs and organizations in this town which depend on retail busi- ness men to pay the expenses of their various activities, and finds that the names of prominent and highly pros- perous lawyers, physicians, building contractors, judges, politicians, real es- tate and insurance men, capitalists and others, never appear in the lists of donors. It respectfully asks why re- tail merchants alone should be on the sucker lists of these clubs and begging associations. Until this question has been satisfactorily answered retail merchants will cease all contributions. In union there is strength. Retail- crs in small towns fear giving offense by refusals to contribute to women’s enterprises. They worry Every woman goes where she can buy what she wants regard- less of begging success or failure. W. G. Sibley. ge Maxwell House Coffee Becomes a National Issue. The official organ of the Missouri Retail Merchants Association repro- duces the articles from the Tradesman on the controversy with the Maxwell House coffee people and adds a con- cluding paragraph, as follows: Since Mr. E. A. Stowe, of the Mich- igan Tradesman, has asked for an ex- planation from the Maxwell House coffee people and they failed to reply, we, as retailers, should show that we think enough of our business to pro- tect it, by supporting him, to a man. Do what he asks. Therefore read the article carefully. Let’s join Mr. Stowe and win. The matter is handled prop- erly. Mr. E. A. Stowe, failing to get a reply, sends it to the National Bul- letin for publication. This places it in the hands of state officials, and read- need not about that. ers, who should consider it their duty to disseminate the news to every mem- ber. It thus becomes a National issue. Ee Drug Store Profits. Drug stores in and around Phila- delphia show the greatest amount of profit as compared with other. locali- ties in the country. Average profit in this area is 8.2 per cent., turnover of merchandise stock is 2.6 times per year, and the value at cost of average stock on hand ‘is 24.6 per cent. of sales. In St. Louis, average profit of 4.9 per cent., turnover of merchandise stock 3.6 per year, and value at cost of stock on hand 18.9 per cent. of sales; in Iowa, Minnesota, North Dakota and South Dakota (not including drug stores in St. Paul and Minneapolis) the average profit is 7.4 per cent., turnover of merchandise stock 2.2 per year, and value at cost of average stock on hand 30.5 per cent. of sales; in Colorado, a profit of 6.1 per cent., turnover 2.8 times per year and a value at cost of average stock on hand of 23.1 per cent. of sales. ' —_>+.—___ Open. Letter to Campbell Soup Co., Camden, N. J. Grand Rapids, May 21—My atten- tion has been called to the fact that you are putting up your soups in two sized packages—1 lb. 2 oz. for the jobbers and 1 Ib. 134 oz. for the chain stores. Would you be willing to inform me why you furnish the chain stores with goods: 4 oz. less in weight than the goods you supply to the regular trade? E. A. Stowe. This. condition was brought to the attention of the Tradesman by a State official, who was unable to account for the slight discrepancy in the size of the cans. The can sold to the chain stores is about an eighth of an inch shorter than the regular can. —_~+2+<+__ Proofed Paper Dishes Offered. An innovation in paper dishes for parties and picnics has just been placed on the market. The dishes, through a special process, are given a high glae similar to porcelain. This finish renders them impervious to foods and permits washing and repeated use. The items, which range from small butter dishes to large-sized plates, are available in six light pastel shades and also in white. Depending on size, the dishes are priced at wholesale from $3.60 to $10 a gross. —_++._____ Be Careful To Make Good. Many grocers make delivery promis- es they know they can’t keep, through a mistaken but costly sense of polite- ness. Promises may be kept. by scheduling deliveries for a given time along given routes to cover the town. Delivery schedule cards may be print- ed and given to customers and clerks. Howe Snow & Co. Incorporated Investment Securities Grand Rapids Fourth Floor, Grand Rapids Savings Bank Building CHICAGO DETROIT NEW YORK PHILADELPHIA SAN FRANCISCO LOS ANGELES MINNEAPOLIS SYRACUSE ROCHESTER, N. Y.