Je 19’28A8 LYAGATRMD RAAS: EDR RRR : \) es so % Y YE Ny : Od ae & $ s) “4 % Y q / , SS Os F77 | aM (CN XS ie : > : a) (CE ss Ae SU EASY, why Vip 3PUBLISHED WEEKLY ST SOO SO NSO LEE AS Forty-fifth Year Unfurled her standard to the air, ‘ She tore the azure robe of night, u > And set the stars of glory there. She mingled with its gorgeous dyes | The milky baldric of the skies, ie And striped its pure, celestial white, : With streakings of the morning light Then from his mansion in the sun She called her eagle-bearer down, And gave into his mighty hand = The svmbol of her chosen land. Majestic monarch of the cloud, Who rear’st aloft thy regal form, r ' To hear the tempest-trumpings loud, { And see the lightning lances driven, ' ‘ When strive the warriors of the storm, And rolls the thunder drum of heaven, Child of the sun! to thee ‘tis given To guard the banner of the free, To hover in the sulphur smoke, To ward away the battle stroke, And bid its blendings shine afar, Like rainbows on the cloud of war, The harbingers of victory! By angel hands to valor given; Thy stars have lit the welkin dome, And fixed as yonder orb divine, The guard and glory of the world. Forever float that standard sheet! RADESMAN COMPANY, PUBLISHERS®: S Tae GRAND RAPIDS, WEDNESDAY, JUNE 13, 1928 Freedom’s Banner When Freedom from her mountain height, . . Flag of the free heart’s hope and home! fF And all thy hues were born in heaven. That saw thy bannered blaze unfurled, Shall thy proud stars resplendent shine, em Where breathes the foe but falls before us, / With Freedom’s soil beneath our feet. ws And Freedom’s banner streaming oer us! JoseEPH RopMAN DRAKE. is 4 ‘ 3 Weg Re ee Ps Bs es BS 7° = Ws es Peo Mg eg es Fg BSB BSB 5 Ms Fes sg PS ss Bs Bs SO RMR \ * i [a Te ee 1 15 TR TR FA eB a) TE TPG me ee jf FR Fe ie Te fi A oe ee lf 2 87a cat? Nod Reference Librany, Library St o 2 = A os Number 2334 i. ft 3 j | ACCIDENT CASE SETTLED | i | \ Attorney John Kalmbach of Chelsea Recommends 1 the Citizens’ Mutual Automobile Insurance IDE AW } kMAAKE Company of Howell, Michigan i { rs > ° + 7; | Home Office in Same State ‘ merchants are always well stocked a y ATTORNEY JOHN KALMBACK of Chelsea, who represented ° ° the estate of Dr. Palmer and Mrs. Palmer, has negotiated a af to meet the ever increasing demand settlement. Some time ago there was a traffic accident west of \ d k Chelsea in which Dr. Palmer was fatally injjured and his wife ‘ and son seriously injured and their car damaged. Attorney for Royal Baking Powder an cep Kalmback took this up with the insurance company at Howell a | | . ° ° ; where the other car in the accident, owned by Dr. W. L. Faust it prominently displayed. of Grass Lake, was insured and after two or three interviews. made an agreeable settlement. Lb 4 He found the officers of the company ready to consider a fair adjustment. The fact that the home office of the insurance | Call attention to the Company was in the same state and only a few miles away a his enabled them to get together and iron out their differences. He $ : = tod: feels that if injured parties would take their adjustments up with | purity and reliability of the local agency or the home office and be a little patient that in 2 ae most cases a fair settlement could be arrived at without long and " Royal and you will in expensive litigation. It is a well-known fact that the courts are becoming congested with automobile accident cases. Those who : crease your sales and are too greedy find that with expensive litigation they have but £R 1 little left and they would be much better off to be more patient aaa i profits—a sale o oya and obtain a settlement out of court. { of oe means the purchase See the local agent or write to oni other bakin in redients. . >_____ Loyalty of the employe is the re- sult of confidence in the employer. Shipping and Warehousing. Development of long distance auto truck routes is causing a number of manufacturers of light grocery special- ties to revise their entire plan of dis- tribution. By advantageous arrange- ments with these trucking companies they are able to reduce the number of their warehouse stocks and still secure quick distribution at reasonable cost. Delightful Lake Trips At Popular Prices S.S.MANITOU—S.S. PURITAN between CHICAGO and all NORTHERN WEST MICHIGAN SUMMER RESORTS Ludington to Mackinac Island, inclusive Vacation Lake Cruises Round Trip—Mealsand Berth Included LOW RATES ON AUTOS — Ask for illustrated booklet. Apply to your local agent, or MICHIGAN TRANSIT CORPORATION B. J. KENNEDY, Geni. Pass. Agt. NW. Entr., Navy Pier, CHICAGO Your Profit is Seven-Fold On “Uneeda Bakers” Products— You profit by the advertising, You profit by the assortment. You profit by the specials. You profit by the demand. You profit by the sale. You profit by the turnover. Satisfied Customers are a Steady Profit. NATIONAL BISCUIT COMPANY “Uneeda Bakers” And FUN! AMUSEMENT! PLAN TO CELEBRATE FOURTH OF JULY AT RAMONA PARK (Reed’s Lake, Grand Rapids) OLDTIME SAFE JOLLIFICATION! Bring Your Families and Friends and Enjoy a Safe and Sane Day. Ideal Picnic Grove. GORGEOUS FIREWORKS DISPLAY! | Big Pyrotechnic Exhibition Given Under New State Law Permit. DARING BALLOON ASCENSION AND THRILLING PARACHUTE DROP! Miss St. Clair will Attempt Double Leap from the Clouds. HAPPINESS! Keith’s Best Vaudeville, Two Special Holiday Shows—Dancing in Ramona Gardens—Derby Racer Thrills and Many Other Joy Pro- ducing Devices at Popular Prices. RAMONA PARK WELCOMES YOU! aN SAFETY! RUSSIA’S GRAIN PROBLEM. While the farm problem in this coun- try has become a convenient football for the politicians of Kansas City, grain conditions in Soviet Russia are more seriously disturbing the official circles of Moscow. Stalin's recent statement that the grain available for the domestic market is to-day but one- half of that available in the pre-war period and that exports have decreased to one-twentieth of former figures in- dicates an amazing change in economic conditions in Russia. This is so because the present grain situation does not result from decreas- ed production. Totals for the past year almost equal pre-war totals. It is the result of the unusual circum- stance that Russia’s poorer peasants, who before the war raised only one- half of the country’s grain and con- sumed seven-eights of their crops, now grow 85 per cent. of the total produc- tion and consume an even higher pro- portion. In other words, the peasant has de- cided to use his grain himself instead of selling it at reduced prices, and the vast reserves drawn from the land- owners’ estates in the halcyon days of Russian aristocracy are no longer available for city consumption or for export. While the peasant eats his grain, feeds it to his stock and even turns it into bootleg vodka, his city cousin must go hungry unless the Soviet gov- ernment can discover some way of In raising the standard of life on the farms Moscow runs the risk of lowering it in the urban com- munities. helping him. There are several courses open to the Soviet authorities. They can forcibly requisition grain and return to the war communism of 1920. They can endeavor to replace the estates of aristocracy by government farms. They can try to develop other resources— notably Russia’s almost untouched oil reserves—to take the place of grain among Russian exports. These are all possibilities, but with first extent the possible exception of the measure, which was to some resorted to last winter, they require time and are beset with difficulties. The Soviet government is fully aware of the quandary in which the peasant’s use of his grain has placed it and the publication of this frank report by Sta- lin shows that it is prepared to face the facts. YOU CAN’T WIN. To what depths Chicago has de- scended in the alliance between pol- itics, law and crime is illustrated anew by the indictment of Charles S$. Whar- ton on charges of participation in the famous $133,600 mail train robbery last February at Evergreen Park, III. Wharton was once “the boy Con- gressman” from the stockyards dis- trict. Later he was assistant to the now notorious Robert E. Crowe, State’s Attorney of Cook County. Fed- eral authorities have evidence that the train robbers, before they held up the train, engaged Wharton defend them and, afterward, divided their loot in: MICHIGAN TRADESMAN his house and left him $4,000 of it as a retainer fee. That such things can even be charg- ed against a former public prosecutor is a shocking revelation as to processes that are probably normal and common- place in a community where United States Senators sorrowfully attend the funerals of gang gunmen. Nevertheléss, those who are preach- ing to would-be criminals the doctrine that it does not pay must find in this Evergreen Park case solid justification for their theory. The crime was beau- tifully planned and carried out. Every- thing was carefully rehearsed and per- formed according to plan. The train was stopped and robbed of its “tipped off” treasure exactly as per schedule. The masked men silently and safely escaped in their waiting motors. Not a trace of their identity was left visi- ble to the naked eye. Yet to-day, a few short months af- ter the crime, members of the gang have been mysteriously murdered for their share of the loot, one has con- fessed, three are in jail, all are indict- ed, including the attorney Wharton, and two are fugitives on the face of the earth. One-third of the $133,000 has been recovered. It was because each member of the gang thought the other had “gypped” him out of his share that the ‘“‘squeals’ came to the police. Vengeful wives or unfaithful sweethearts furnished most of them. The warning “You can’t win” is right. two TOO CONVENIENT. The latest invention is a revolving house. Two examples of this innova- tion are being exhibited in Paris. They are built on a platformswhich can be made to turn round so that the win- dows follow the sun like sunflowers, catching all its rays. This is an age of Sometimes, let it be said in a whisper, the inventors overreach themselves. Life would become a strenuous busi- ness if we availed ourselves of every labor-saving device on the market. So new inventions. many ‘‘comforts” are offered to us that we should be most uncomfortable if we adopted them all. Imagine a man who about equipped with every possible “gadget” attached to his person! He would, no doubt, carry a parachute on his hat so that it could be retrieved in case it blew off. His collar could be ex- panded and used as a belt. And the chains, knives and corkscrews which he wore in his vest pockets would weigh him down so that he could hardly move. The fact is that nature has provided us with the best labor-saving devices ever discovered—our hands, eyes and feet. Very often we can get along better by using them than by taking advantage of mechanical ingenuities. If you want to cross a street it is just as simple to walk as to go in an air- plane—simpler, in fact. The revolving house may be very interesting. It is pleasant to be in a room filled with sunshine. But at went first sight it would seem simpler mere- ly to walk from one room to another instead of swiveling about the whole house. It is rather like the comedian who found, when he wanted to play the piano, that the stool was too far away from the keys. So he got up and be- gan pushing the piano toward the stool. It was a grand piano and a very heavy one. Most persons would prefer to move the stool. ART IN INDUSTRY. Announcement was made during the past week that one of the largest retail stores in the country is to establish a department manned by skilled de- signers who will co-operate with man- ufacturers in the development of ex- isting design and eventually the crea- tion of new styles and types of mer- chandise. The starting point will be in the field of home furnishings and decoration. Later it is planned to in- clude apparel and eventually all mer- chandise divisions. This move on the part of one of the most progressive institutions in its field illustrates very clearly how close- ly the modern retailer is studying the desires of the customer. Not only will the markets be combed, as they are now, for the best that manufacturers have to offer, but designs will be creat- ed to meet what the store finds are unsatisfied demands. This study of the consumer’s wishes is what to-day distinguishes successful merchandising. And yet it would not be proper to set down this dictation of style and design as something altogether new. It will be recalled that one of the most conspicuous successes achieved in the retail field in New York was built on identical lines. This merchant called in manufacturers and prescribed the changes to be made in style products his store was buying. If. extra expense was involved, he paid the difference willingly. Many producers have mourn- ed his passing and sighed for the days when the product had to be right and volume took care of itself. They cheer themselves with the thought that, per- haps with the new insistence upon design quality, the cycle of such real “trading up” is on its way back and that working on the retailers’ ideas may prove more profitable than sub- mitting their own for volume boosters to mangle. _ NEW RECORD LIKELY. About the same irregular reports continue to be received 6n the gen- eral industrial situation. The varia- tions are found not only as between industries but frequently as between individual companies in the same line. It now appfars that steel output will make a half year’s record. A new total has been set up for five months, although there was a drop of 9 per cent. in ingot production last month. Building construction last month, ac- cording to the figures now available, also set up a record. Automobile pro- duction is well maintained. Thus the three key industries are doing all pos- sible to keep the business movement up to par. Apparently these operations in the basic lines fall somewhat short, how- ever, of giving other industries suf- ficient momentum. The measure fur- nished by car loadings remains below the level of last year, although the June 13, 1928 totals are drawing closer. In the last week reported they were only some 5,800 under a year ago and the miscel- laneous classification was 10,000 cars higher. An upturn in commodity prices has been checked and easing has develop- ed. The advance, however, was made in foodstuffs, and it is in that division that the decline has come. Failures are climbing. Speculative developments remain the cause of a good deal ot hesitation in business, particularly as money conditions have reached a stage where banks have been warned by the central authority to reduce loans based on securities. CARPETS AND TEXTILES. Featuring the textile markets of the past week was the opening of wilton rug and carpet lines at reduced prices despite the high prices on raw mater- ial. Values for the new season in these makes have been brought into better adjustment with axminsters. The re- ductions, together with the wealth of designs offered and the developments in the merchandising end indicate that the producers are hard after business. Somewhat more cheerful reports are submitted from the textile markets, but demand is still irregular and restricted. The mills are waiting on manufacturers and wholesalers, who, in turn, are marking time on retail clearances. Silks are probably the most active of the textiles and the May figures show- ed a gain in consumption. Fall lines are being sampled quite well and the demand is centered in a way that pro- motes buying. Cheaper raw material is another helpful influence. Cotton goods buyers are not only waiting up- on retail improvement but also upon clearer price indications on the staple. Weevil activity is reported at the low- est in three years, but the crop is late. Wool has turned quite dull, although values are reported as firmly held. The goods market offers little to sup- port high raw material prices. ILLY GOTTEN GAINS. Mr. Cheek and his associates have evidently retired from the manage- ment of the Cheek-Neal Coffee Co. with $45,000,000 of illy gotten gains to their credit—largely filched from in- dependent merchants who paid from 14 to 18 per cent. more for Maxwell House coffee than the chain stores were asked to pay. Mr. Cheek retires from business with a lie on his lips, as follows: “It cannot be said that the Cheek- Neal Coffee Company has given pref- erential treatment to any distributor of its products.” It is to be hoped that Mr. Neal de- rives some pleasure from his vast for- tune. He certainly gave the independ- ent merchants no pleasure while he was accumulating his dirty millions. The Tradesman has always main- tained that there is a fatality about money — that a fortune obtained by fraud or crime never brings the holder any pleasure or satisfaction. We believe this theory will prove true in the case of Mr. Cheek and that he will never enjoy a happy day or a placid night’s sleep as long as he lives. . . i i 17 74 < ? . v < ¢ « < . a ‘ t es RAE CRORE: = * June 13, 1928 MICHIGAN TRADESMAN 9 WURZBURG AND FARLEY. They Have Scored Big With Their Boy Orchestra. The city directory, the telephone book, and the tax assessors have him listed as “F. A.”’—but they don’t know —for he is just “Pa’ Wurzburg to those who are acquainted with him and familiar with his work. “Pa” Wurzburg is the senior mem- ber of F. A. Wurzburg & Son, whole- sale linen and art goods, and is a di- rector of the Grand Rapids National Bank. In other words, he is a man of affairs—a man who you would least suspect of having time for music. But he does—and he can’t help it, for he comes from one of the most musical families who ever settled in this sec- tion, “Pa’ Wurzburg was for vears director of the orchestra at Powers theater, the leading theater of Grand Rapids. nine “Pa” Wurzburg. At the. age of 16, he had a_ boys’ orchestra—that was nearly half a cen- tury ago—and now he is a busy, ac- tive prosperous manufacturer and fi- nancier, he finds music a stimulating outlet for his innermost feelings and impulses! Above picture shows this ex- cellent organization of boys from 13 to 17 years of age, which has broadcasted from WEBH, Chicago, as well as local stations, and his filled many important engagements, the most recent being a week stand as the feature presentation at the Majestic Gardens, largest and most popular picture theater of Grand Rapids. This engagement was for one of the toughest weeks of the year— Holy Week—and it is a real tribute to “Pa” and his boys that the attendance for the week was far above average. The boys perform with a real pro- fessional touch—there is precision and unison to their playing which are com- mendable, while their “sweet” singing tone is something you can’t forget. Possibly you may think we _ have been free and easy with that “Half a century ago” stuff, and that “‘Pa” Wurz- burg must be an old patriarch. Don't forget—a man is as old as he feels and acts—and. ‘Pa’ Wurzburg has kept young by indulging in his youthful hobby. He has kept close to growing boys in their critical period of growth —he has helped and encouraged them —he has given the public something it wants—and he has kept young! Sure- ly, here’s inspiration for other musical- ly inclined business men who wish to perform a service to the young men of their city. Fourteen months ago it took the boys three weeks to learn one selection. Now they can master three or more selections in one practice. They play both classical and popular music. The boys all attend high schools. The orchestra has two sweet singers—Mona Arndt and Floyd Tarte—and two col- ored dancers — Florence Shields and John Lee. Graham E. Farley is manager of the orchestra and is very proud of the boys and their achievement in the mus- ical line. sea Seasonal Ease in Money Seen. A relaxation in money rates with the return flow of currency after the month-end settlements is likely to ease call rates for another week. Just as the tightening influences of increased demands for currency for the Memorial day holiday and May 31 settlements brought a flurry of 7 per cent. call money early this week, a cessation of those demands should set in motion temporary pressures for ease. The approach of a week end usually exerts a tightening influence through its increased demands for cur- rency so it may be the middle of next week before the full force of this sea- sonal relaxation is felt. Any relief that comes as a result of the return flow of June currency should be viewed as a seasonal change pure and not in itself necessarily permanent re- simple. It would indicate a versal in the trend of money rates. What the level of money rates will be this summer presumably will de- pend upon the stock market itself. If gold continues to move out, and if the Reserve system persists in its firm money policy ‘by further sales of Gov- ernment obviously _ little hope for any major change in money is offered outside the stock market. securities, Given the same general fundamentals recently prevailing, then, the fortunes of the money market are intimately bound up with those of the stock mar- ket. If the rapid expansion in loans is checked through the advent either of oe e Neattincistie vo quieter markets or a declining market the price of money might stabilize. If on the other hand the present pace of loan expansion persists the growth in market credit force member banks to increase their will almost inevitably dependence upon the Reserve institu- Any member bank borrowings to satisfy the tions. substantial increase in market’s appetite for loans would in turn tighten the rate for call money. Suggestions of an inflow of money from abroad are heard in Wall Street nowadays but the recent movements in the foreign exchanges do not yet indicate any substantial flow of funds from overseas. Ordinarily large move- ments of money from Europe weaken the exchanges and of that the present exchange market gives no sign. Any reversal of the gold movement or a modification of the Reserve sys- would, of this if either is in prospect firm policy tend to but current developments give no intima- tion of it. Paul Willard Garrett. [Copyrighted, 1928.] +. Uncle Louie Makes a Trip to Holland. R. H. Prince, the local representative of the Fleischmann Co., invited me to tem’s money course, ease call money summer join him on his regular weekly trip to Holland, which gave me a chance to observe the and the old time when I had charge of this territory. difference between now I was surely agreeably surprised to see all the modern improvements on this trip. Grandville was formerly a gravel road full of ruts, avenue, which is now a modern ‘brick paved thorough- fare. A cement pavement is in evi- dence all the way to Holland and fur- ther on. The here and Holland have been so often described in Out Around that my pen cannot do the subject justice. The weather was not very agreeable—rain —but this did not prevent my friend calling on the trade as we went along. We finally landed at M. W. Hanchett’s Federal bakery in Holland. I left them to attend to their business and stopped at the Warm Friend Tavern, opposite the bakery. beauties of the trip between Mr. Hanchett has recently formed a stock company under the name of the Holland-Federal Baking Co. and has interested a good many of the Hol- * | a a a Names, left to right: Bellamy, Norman Piru, Wendell Emery, Wm. Isabelle. Back Row—Ed, Hansen, Carl Westling, Harold Tauraa, Bob Laurette and ‘‘Pa’’ Wurzburg. land grocers in purchasing stock in the enterprise. They are now building an up-to-date Holland, which is located on the route We passed the modern bread factory in to Macatawa Park. location where the new building is be- ing built, which will be 75 x 100 feet, constructed of brick. They expect to move into this plant within the next four weeks. While at the Tavern I had the pleas- ure of meeting Mr. Leland, the man- ager of the house, and he recognized me as a friend of Mr. Stowe’s. He met us some three years while we The hotel is most and is ago were at Saugatuck. modern in cer- tainly a great credit to the town. The oid Dutch lunch room was filled every respect almost to capacity, which could easily be understood after one has participat- ed in the hospitality of Mr. Leland and enjoyed his wonderful menus. The Fleischmann Co. serves Holland from the Grand Rapids agency by salesman Den Uyl, whom we met at Holland on his return trip. Before leaving the colony we went on to the Getz farm, where we saw the finest collection of monkeys we have ever had the pleasure of inspecting. L. Winternitz. ee ee Experiences in Cash and Carry Retail. Out in the but at the rear near the middle of the store meat market we have a specially constructed cash and carry counter. The paint scheme and stvie are like a chain store and totally different our from the appearance of own store. The department is run by a special man who handles it as though With the help of two girls he handles from the it were his own business. center of the four-sided counter a very large business during rush hours. Only a limited number of specials are handled and these are all on a strictly cash basis but with a provision that where requested the operator of the stand will make out a delivery slip in his own name and the purchase is de- livered with the regular delivery to one We are not whether the lower priced sales of our charge customers. sure that we make to many of our customers do not this into a losing deal but it has certainly calmed put venture over off chain store competition. Our men say that it has increased their ability trade at to sell our regular regular prices—Letter from an Ohio retailer. — e < Neel os uso0? Sau’ Front Row—Edw. Henry, Verne Dodge, Keith Martin, Ivan Whan, Wm. 10 The Lumber Woods in War Time. Grandville, June 5 — Sixty-seven vears ago the last of May a tragedy took place in Alexandria, Virginia, which served to fire the Northern heart while at the same time it cast a shadow of sorrow over the whole North—no less than the assassination of Colonel Ellsworth as he descended the stairs after having hauled down the secession flag from its staff over the Marshal House. Landlord Jackson was quickly dealt with by a soldier accompanying Col- onel Ellsworth, who shot him dead in This tragedy cast a feeling over many hearts and homes, and it may be truthfully said that more babies born in the beginning of the war were named for the gallant colonel of zouaves than for any other soldier of the Union army. h hailing from New York, Althoug Ellsworth had been a resident of Chi- ray hic tracks niS (racks. of sadness cago, also of Muskegon, and was wide- ly known throughout the East and West. Enlistments were easily obtained at this time and the Government had more offers of men for the army than it could handle. It was not until years later that a resort to a draft was had to fill the depleted ranks of the Union mel Ellsworth was almost the t Northern high official to fall a victim to the slaveholder’s rebellion. Troops were rushed o Washington and the cry, “Remember Ellsworth,” rang out with intensive fury. 7 lumber woods of Michigan re- Th sponded liberally to the call for troops, and war soon opened along the border line between the North and South. We recall such scenes at every memorial day, yet now with friendly feeling rather than animosity toward those who were enemies in the long ago. The lumber woods afforded a hiding place for numerous deserters as for other criminals. Every stranger was regarded with suspicion, yet when our shingle mill was without a filer and John Mardine presented himself for the job, father decided to give the man a trial. He was a stranger to everybody on the Muskegon, but he soon proved his worth, and a little later sent for his wife who joined her husband in the mill settlement. It was bruited about that Mr. Mar- dine (not his real name) came from a family of highest respectability in Indiana. Certainly the man ingratiated himself in the good graces of his new neighbors and no pleasanter woman than the wife was ever met with. For several months the filer worked at the mill saws giving abundant satis- faction to millowner and crew, then the surprise came when a rig drove to the open mill door. Two Government officials alighted, handcuffed the filer and bore him away, all of which was done without protest from the mill- owner, who, however, was soon con- vinced that the strangers were officers of Uncle Sam who had been looking for this deserter under another name. Mr. Mardine offered no explanation, and a month after his arrest his wife quitted the settlement never more to return. From that hour nothing was ever heard from the deserter who had eluded arrest for many months. Such arrests frequently occurred in the North woods during war days and very little was thought of it. There were others beside deserters who found shelter beneath the tall whispering pines. Once a stage driver, who had been on ‘the line nearly a vear, was sudden- ly arrested and borne away by South state officials for the robbery of the express company in Southern Michi- gan. One never knew whom to trust among the strangers who flocked to the shelter of the pine woods. Fugitives from justice often escaped arrest entirely, and some, no doubt, changed their lives and became useful MICHIGAN citizens. One man so dreaded to step into the army HMue he cut off three of his fingers thus rendering him immune from service. A rather severe ordeal it would seem yet, while so many loyally volunteered to keep the flag fiving, others were found so lost to all manly feeling as to desert their coun- try’s flag in the hour of its greatest need. Perhaps the world war method of immediate drafting was better than this call for voluneers. In civil war days a drafted man was regarded as little less than a convict by the volunteer soldier. “How are you Conscript?” was often a jeering enquiry. I call to mind when a squad of newly drafted men were taken to Grand Rapids and placed under guard of sol- diers of a regiment rendezvouxed there. The conscript was not esteem- ed very highly, a feeling which should not have been engendered since many conscripts were of the very best citi- zenship. There were men who evaded the draft, hid in the pinewoods through all the latter months of the civil war and came out unscathed at the end. To be known as a draft evader was not the most pleasant experience, however. There were those who went West to the wide plains seeking to hide from the strong hand of military law. These came home later and were not molested in their citizenship. One pronounced hater of the Union cause was drafted. He refused to set out for the Canadian border, simply remarking as he started for the county seat to go to war if he must. “Old Abe thinks a darned sight more of me than I do of him.” Fortunately or otherwise this man had poor teeth which saved him from being enrolled. Good teeth were neces- sary for biting off the cartridge before dropping it in the gun. One man pretended to be deaf, which however, failed to work. “Til warm the wax in your ear!” yelled the ex- aminer, who knew the man, and he was taken into the fold. The lumber woods had its full share of experience when the dogs of civil war were howling in the long ago. Old Timer. ——_+ +. Sees Things From the Wrong Angle. Davison, June 11—The Tradesman’s reply to my letter in the issue of June 6 is opportune as showing the trend of he times toward State socialism and ultimate bolshevism. More and more rapidly the functions of the individual are being taken over by the State. Take our schools as an_ illustration. Parents beget children under the delu- sion that they are the parents’ children. The state enters and compels, if neces- sary, the children’s attendance at school between certain ages. The state prescribes the topics studied with a narrow margin of options beyond cer- tain grades. The state supervises amusements of school life, controls the child activities in practically every- thing, religion excepted, and there is a constant pressure exerted by certain interests to have the religious educa- tion conducted by the state. Our schools are benevolent despotisms and do very little toward a training in in- dividualism, which we define as democ- racy. So far as our educators can con- trol the situation, all pupils are put on Oge’s iron bedstead and trimmed to a standardized pattern up to a definite grade. And now comes the Tradesman editor demanding of the State that the State take over price fixing. The State tried that during the kaiser’s war. I have vivid and vicious memories of the accursed flour the State forced me to buy at a price the State fixed. If our editor carries the point it is the thin edge of the wedge to be fol- lowed by fixing of prices for each and every commodity by the state—state socialism, benevolent bolshevism, a fa Russia. TRADESMAN grocers advertising 71 Years of KNOWING HOW How to manufacture quality products How to give dependable service to How to build business by good 3 generations of consumers have been good Borden customers. That’s why we say, DISPLAY Borden’s Eagle Brand, Borden’s Other Brands Sweetened Condensed Milk, Borden’s Evapo- rated Milk, Borden’s Malted Milk, Borden’s Sweet Chocolate Flavor Malted Milk, None Such Mince Meat, Klim Dordens June 13, 1928 Selling Agency for Chase & Sanborn’s FAMOUS Teas & Coffees These stores have come to know the value of this sign. It has been profitable for them to handle Chase & Sanborn merchandise and to make that fact known. In the minds of consumers it links up these stores with quality merchan- dise. Probably it would do as much for yours. Why not write us about it? Boston — That Sign on Main Street in front of the best grocery store in most of the small towns throughout the country there is a sign reading: Chase & Sanborn Importers SEAL BRAND COFFEE AND TEA Grocers Supplied by Chase & Sanborn, 327 N. Wells St., Chicago CHASE & SANBORNS SEAL BRAND COFFEE —half a century on the Nation’s breakfast table. No other coffee parallels Seal Brand’s record ti The standard for over fifty years a Seal Brand Tea — is of the same high quality Chicago > y * ’ . ’ RSE ARCR REN ERNE June 13, 1928 Then the state can set the individual at work, dictate his hours of labor, recreation and rest, his wages, and be a benevolent guardian in all his life activities. It is surprising how rapidly this de- sire for state supervision of the other fellow’s life is spreading pink bolshe- vism propaganda. Perish democracy. The state is IT. The individual is zero. Ernest Hollenbeck. I have been accused of nearly every crime in the calendar by those who do not ‘happen to agree with me; so I am not at all disturbed by Mr. Hollen- beck’s charge that I am bolshevic be- cause I advocate the enactment of a law prohibiting manufacturers from discriminating between classes in the sale of their products. I have never advocated Government price fixing— the establishment of uniform prices by law—but I do earnestly advocate the enactment of a law which will effectu- ally prevent the unjust discrimination in prices which is now practiced by a thousand manufacturers. This dis- crimination tends to build up and main- tain a privileged class, which is con- trary to the letter and spirit of the constitution and the genius of our in- stitutions. Under existing conditions the priv- ileged class—by reason of its ability to buy goods cheaper than the independ- ents—can undermine the merchant who does not ‘happen to belong to the privileged class. This is not a healthy condition and should not be tolerated any longer in a country where govern- ment is based on the theory that every man had an equal right to the pursuit of life, liberty and happiness. E. A. Stowe. —_——_>-.____- C. L. Glasgow Stands For Prohibition of Adulterated Paint. Nashville, June 11—Replying to yours regarding adulterated paint, I am pleased to state that you are cor- rect as to the present law, which was enacted through the influence of the Michigan Retail Hardware Associa- tion some years ago. The bill presented at that time was much more drastic than the law enact- ed, which was a compromise by rea- son of the fact that several dealers about 'the State claimed they were then supplying the demand for a “second” in paints and, as that demand was a legitimate one, they did not care to sacrifice the profit arising from such sales. According to their own statements, made at that time, they claimed that if the formula of the contents appeared in print on the label of the can it was all the notice and protection ‘the buying public could consistently demand. You and I, and they, too, in fact, realize that that printed formula, ‘by reason of the language used, is no protection to the paint buyer because he does not understand that certain words used mean, in common language, chalk or common ground clay. In fact, I be- lieve that some unscrupulous (if there be any such animal) dealers point to the label and claim that the manufac- turer prints in bold type just what the can contains and, that being in ‘con- formity with law, it must make it all right and the buyer accepts that state- ment as meaning protection to him and buys, confidently expecting good re- sults from the use of the goods. In fact, a customer of mine has just pur- chased for his own use enough Sears, Roebuck & Co. paint for his home and believes he has saved money. MICHIGAN TRADESMAN 1 I believe a very drastic law should be enacted for the protection of the public and in fairness to the manufac- turers of pure paint, but by reason of the above statement of fact I am not able to advise just what steps could be successful at this time. It is some time, however, before the Legislature meets and I would be very glad to assist you in getting an expression of the members on the subject and find out if we can receive their backing in the Legislature if a bill were presented. One thing we all do feel and that is that you are putting up a good fight against Sears, Roebuck & Co. or any other agency which distributes adulter- ated paint under ‘the protection of a meaningless (to the general public) formula. I thank you for your enquiry and interest in the retailer’s behalf. That is, those who want to sell pure paint. C. L. Glasgow. —__ >>> Late News From Grand Traverse Bay. Traverse City, June 6—-Many per- sons were attracted to Traverse City by the widely-advertised closing out sale of the Hannah, Lay & Co. stock. All cities and villages in Northwestern Michigan were represented on the opening day. In several of the com- pany’s departments the cut prices ad- vertised were not apparent. It is al- leged that prices were advanced rather than cut. Milliken, Maple, Penny, the Globe and other stores reported an in- crease in sales on account of the pres- ence of the visitors. Hannah, Lay & Co. have leased two of its six large store rooms to Montgomery Ward & Co. Oher stores are offered for rent. Hannah, Lay & Co. will continue the sale of coal and building material and will operate its plumbing shop for the present. ‘Manager Farrell, of the Hotel Whit- ing, has discontinued the American plan under which the business has been conducted. A coffee room, where- in meals are served at prices ranging from 25 cents upward, has been open- ed. It is liberally patronized. Mr. Farrell is well pleased with the results following the change in his plan of operation. The hotel contains about 100 sleeping rooms, comfortably fur- nished. Sears, Roebuck & Co. occupy the store vacated some time ago by the Dockery Furniture Co. Dockery is in possession of a desirable store room on South Union street. Indian Trail Inn, a popular summer hotel on East Bay, four miles East of the city, will be opened for the accom- modation of guests soon, under the management of the Green sisters, of Saginaw. Old Daddy Green will be present with smiles, warm hand clasps, stories, reminiscences and jokes to entertain patrons. Daddy Green is not officious, unduly attentive or tiresome. The average hotel and depot lobby is unrestful, often repulsive and unpleas- ant. Daddy ‘Greens are needed to en- liven such places. Arthur Scott White. —_+-—___ Legislation and Court Decisions. “Tt is settled beyond all controversy that a manufacturer has no right to the exclusive use of a descriptive word in connection with his goods, and if, nevertheless, he adopts such a trade- mark, he, himself is largely to blame for the confusion which ensues when other manufacturers with equal right adopt similar terms to describe their products,” was the statement of Cir- cuit Court of Appeals in refusing pro- tection to the trade-mark “Ripplette” which had ‘been registered in 1910, but it was held by the court to be “so de- scriptive’ of the appearance of the goods as to be incapable of appropria- tion as a valid trade-mark. A License to sell Nucoa is a Passport to Profits OUR Federal Oleomargarine License expires June 30th. This License is a passport to profits for thou- sands of Nucoa retailers all over the country. There is no substitute for Nucoa. Renew your license now and meet the growing demand. Don’t interrupt sales of Nucoa to regular customers. If you haven’t a license, take one out (it costs only six dollars for the year) and discover what a profitable item Nucoa is. Your local distribu- tor of Nucoa will handle the details for you. He will also furnish you with a handsome litho- graphed metal license holder. The Best Foods Inc. NEW YORK CHICAGO SAN FRANCISCO Home Offices: 297 Fourth Avenue, New York City A TWO-IN-ONE SALE With every sale of fruit suggest a package of Kellogg’s Corn Flakes. The combination is a treat your customers will like. for you! Two sales in place of one! And it means more business Kellogg’s Corn Flakes are the larg- est selling ready-to-eat cereal in the world! Extensively advertised in news- papers and magazines. Intensively merchandised. Put them on display. Be sure you havea large supply. Warm weather brings peak demand. CORN FLAKES 12 FINANCIAL Review of Business Conditions in Michigan. The general business situation in the United States continues uneven. Slack- ness in some directions, however, has been offset by extraordinary activity in others and the total volume of in- dustry and commerce accordingly has been generally satisfactory. The usual seasonal decline in economic activity is now beginning to set in but there are no present indications that the cur- tailment will be out of the ordinary for this season of the year. Steel and automobile production and building continue to be the chief ele- ments of strength in the state of busi- ness. operations in all three industries remarkably well throughout the month of May. New building and engineering work con- tracted for in the thirty-seven states East of the Rocky Mountains, in May, amounted to $668,097,200, topping the previous high record of April, 1928, by twenty-five million dollars. Steel pro- duction is beginning to decrease but is having held up expected to show a new six-month record for the first half of 1928. Car- loadings of revenue freight for the week ended May 26 exceeded the mil- lion-car mark for the third consecutive week and were only 5,873 cars below the same week a year ago. Freight loadings serve as one of the most ac- curate barometers of present day busi- ness activity. Firmness prevails in commodity prices. The farm price index, according to the Department of \griculture, is the highest in almost three vears. The outlook for crops and continued farm prosperity is very good. Signing of the $325,000,000 flood control bill by President Coolidge, pro- viding for relief in the Mississippi Valley, immediately releases $10,000,- 000 for that purpose. Expenditure of this money for labor and materials will benefit a wide area which has been in an unfavorable position for over a year. Speculation in securities remains the most unsatisfactory element in «the business situation. The money market has tightened due to the efforts of the reserve banks to divert money from the securities market by raising re- discount rates, by selling Government securities and by shipping gold abroad. \ new high record was established in May when the Nation’s gold stock was reduced $168,000,000. Brokers’ loans increased $93,774,000 for the week ended June 6. The reserve banks may be obliged to increase rediscount rates still further to get control of the situa- tion. It has been fortunate for busi- ness that the speculative fever has not spread to commodities. By and large the business situation in Michigan is quite good. While dis- playing some spottiness, the industries of the State in May made a very satis- showing in the aggregate. There are now few instances of sub- normal production. The best reports come from the automotive industry. Cereal and farm implement manufac- turers are very busy. Business con- tinues prosperous in the copper coun- try and normal in the iron sections of factory MICHIGAN TRADESMAN the State. Preparations are being made to double output and to employ 3,000 additional workmen at the Fisher Body Corporation plants at Flint. In a few weeks the summer furniture mar- ket will open at Grand Rapids which should tend to quicken activity in that industry. Rather excellent showings industrially are being made by some of the smaller cities in the State. Some modification of operating schedules is indicated for most lines during the next two months. According to a recent report by the 3ureau of Foreign and Domestic Com- merce, Michigan for the first time in history, in 1927, ranked third among the forty-eight states in the value of exports to foreign countries. Automobile output was well main- tained during the month of May. A preliminary estimate places the num- ber of cars and trucks produced in the United States and Canada for the month at approximately 439,000 units, a substantial increase compared with the same month in 1927 but a small decrease under the production for May, 1926. Excluding ford production, which is estimated at 50,000 vehicles for May, 1928, and 88,000 units for May, 1927, production for the remain- ing makes for last month was 14 per cent. larger than in the corresponding month a year ago. Expanding output of ford cars during the next two months will tend to offset, to some ex- tent, seasonal declines of other manu- facturers. Employment in Michigan scored further gains during the past month. Farm work, navigation and construc- tion have absorbed a large number of men and have practically wiped out the labor surplus. There is a short- age of skilled labor, especially in the metal trades. triot continues its upward trend and on June 6 stood at 260,332, a gain of 6,497, workmen compared with a month ago and an increase of 64,764 compared with the same week in 1927, according to the Employers’ Associa- tion of Detroit, whose computations include two-thirds of the city’s employ- Employment in De- ment strength. Never before has the employment level in Detroit for the early part of june been as high. Ford Motor Company plants added 893 em- ployes during the first week in June, bringing the total to 116,324. This is 6,324 more than the peak employment in 1926 and 47,278 greater than a year ago. Building permits issued in sixteen principal cities in Michigan during May showed a total construction cost of $17,316,764, a gain of $227,520 com- pared with the preceding month but a decrease of $1,930,332 under the same month of 1927. Only six cities report a scarcity of money. The borrowing demand is good, especially in rural sections. Crop conditions, in the main, are good and the general outlook is quite pleasing. Present indications are that fruit crops will be better than normal. Trade, wholesale and retail, is be- ginning to reflect employment increas- es. Marked betterment has _ taken place, especially in the larger cities. a. mag June 13, 1928 Kent State Bank “The Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding Twenty-Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. Only When Helpful THE “GRAND RAPIDS SAVINGS BANK” feels it is “SERVING” only when the things it does for its customers are helpful to them in their financial affairs -- business or personal. Rendering banking service along broad and constructive lines for 56 years has established this institution in the confi- dence and esteem of business houses and individuals throughout all Grand Rapids. GRAND RAPIDS SAVINGS BANK ‘The Bank Where You Feel At Home” “The Bank on the Square” GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affliated with Grand Rapids National Bank Chicago First National Bank Building Fenton Davis & Boyle Investment Bankers GRAND RAPIDS Grand Rapids National Bank Bullding Detroit 2056 Buh! Phone 4212 Bullding tl ae 4 a — af, a ee June 13, 1928 MICHIGAN TRADESMAN The general distribution situation is not as spotty as it was early in the spring. More summerlike weather and tourist business should prove a further boon to trade. Department store sales in Detroit during May showed increases from 20 to 24 per cent. The improvement was general; even furniture and credit jewelry par- ticipated. Collections are much better: Wayne W. Putnam, Director Public Relations, Union Trust Co., Detroit. ——_+ ++ Visions of Riches Kill Savings. Except for what is happening in the stock market an unusually sound con- dition prevails in credit and business but “speculation on the scale current during recent weeks can only be de- plored as unsound and hurtful to the best interests of the country.” This in a few words is the view of the National City Bank of New York on business, expressed in its June bulletin published to-day. Visions of easily made riches are tending to destroy the usual habit of saving, in the opinion of the bank, and “millions of dollars are being put into the market by many who can ill afford the risks they are taking. Never be- fore has stock speculation involved so many people of all classes, and one hears the frequent complaint that one trouble with business is that business men are paying too much attention to the stock market and not enough to the conduct of their own establish- ments.” What the authorities of this bank fear is that market excesses will only store up trouble for some future day, since if and when a decline eventually comes it could conceivably slow up the distribution of goods through its un- favorable effect on consumer purchas- ing power. The fact remains that fundamental conditions continue favorable in busi- ness and “confidence is becoming stronger” with the advent of summer. Comparisons thus far in 1928 have been with the most active period of 1927. The movement in industry for the rest of 1928 presumably will be forward, whereas it was steadily down- ward after the first quarter last year. Low inventories, small commercial in- debtedness, a large volume of business and firming commodity prices all are encouraging signs for the future in the view of the bank. Favorable as is the outlook for busi- ness from now on, increasing activity in industry indicates a growing demand for funds with the approach of the ‘season’s heaviest commercial and agri- cultural requirements. These demands on money will strengthen the forces at work for dearer rates set in motion by the Federal Reserve system, mak- ing the prospect for dearer money this fall than a year ago fairly definite. In the last analysis of course the trend of money will depend upon de- velopments in the stock market since expansion there primarily is responsi- ble for rising charges for funds rather than the improving business demands. Paul Willard Garrett. [Copyrighted, 1928.] Many Sidedness of William H. Ander- son. Recently I had the pleasure of read- ing a most delightful biographical sketch of William H. Anderson in the columns of the Spectator and could not help but feel, as I finished the ar- ticle, that one phase of Mr. Anderson’s character might be dwelt upon with pleasure and profit—his personality in his human relationships. He is a very cautious man. While he is perfectly willing to assume leadership in the things which he un- derstands and delights to promote, he does not seek prominence in matters which have not come under his pur- view and experience. He is a man of unusual balance, never impetuous, usu- ally persistent, but always willing to change his mind in adjustment to new conditions and circumstances. Some people can forgive an imposi- tion; but Mr. Anderson can forgive and forget. His manual training has always been a marvel to me, and in his relation to business affairs in indus- trial and commercial life, his early ex- periences in the use of his hands has been of great avail to him, because he can size up what is a day’s work in al- most any line of life in which he moves and can always illustrate his knowledge by actual performance of a function. If a man is not handling a plow to best advantage, he can take the plow and show him how, and this ‘is true of any implement or machine employed upon the farm. I have watched him handle a road scraper to show a man just how to make every movement count prop- erly. I have seen him handle a re- calcitrant horse in the most perfect manner. Herein lies his strength in leadership. One of his most prominent attributes of character is his ability to size up men, and it has been one of the de- lights of his life to adjust men to niches in which they could be most useful and successful. Hundreds of people can testify to this ability which he pos- sesses and the successful way in which he has utilized it. Perhaps, however, the most import- ant feature of his character which has made a deep impression upon me, can be best described under the simple word “urbanity.”’ Under all circum- stances and conditions he keeps his balance and does not make antagon- isms, but under untoward circumstanc- es and adverse conditions he, above all men of my acquaintance, understands the best way to deal with the peculiar- ities of men and secure harmonious results. Charles W. Garfield. ——_—_+-~<___ One Reason Sales Are Sometimes Lost I wandered into a store the other day looking for something—I wasn’t any too sure what. I only knew that I wanted something a little out of the ordinary for a birthday present, and picking up a rather colorful doodad on the counter that looked intriguing, but of the use of which I was totally ignor- ant, I enquired: “What’s this?” The reply from the highly blonded saleswoman behind the counter was: “A dollar ninety-eight.” She didn’t make the sale. Frank Stowell. J. CLAUDE YOUDAN ATTORNEY AND COUNSELOR Special attention given creditors proceed- ings, compositions, receiverships, bank- ruptey and corporate matters. Business Address: 433 Kelsey Office Building, GF \ND RAPIDS, MICHIGAN C Winterr-CuvursKk1 & C " QO. ; INVESTMENT BANKERS Listed and Unlisted Securities. 933-934 Michigan Trust Bldg. | ( GRAND RAPIDS, MICHIGAN @ Link, Petter & Company ( Incorporated ) Investment Bankers 7th FLOOR, MICHIGAN TRUST BUILDING GRAND RAPIDS, MICHIGAN United Detective Agency, Inc. Michigan Trust Bldg. GRAND RAPIDS, MICHIGAN CIVIL CRIMINAL and INDUSTRIAL WORK Only Bonafide and Legitimate Detective Work Accepted PHONE—6-8224 or 4-8528 If No Response Call 2-2588 or 8-6813 Dictagraph and Auto Service Associated With SARLES MERCHANTS’ POLICE A HAPPIER VACATION That’s what the Old Na- tional offers you! It will plan your trip, make your reservations, supply your tickets. It will fix you up with traveler's checks, and safeguard your treasures. Pesky details . . . but sasy for us! Jie OLD NATIONAL BANK MONROE at PEARL A Bank fer Gverybody- 1039 PENOBS SOT BLDG., DETROIT, MICH, Phone, RANDOLPH 1505 MUNICIPAL BONDS SILER, CAIRIPIENTIER & IROOSIE 360-366 SPITZER BLDG., TOLEDO, OHIO Phone, ADAMS 5527 Boston Denver Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Chicago Los Angeles 14 MUTUAL FIRE INSURANCE Detroit Arson Squad Produces Results The total number of fires investigat- ed in 1927 was 512, of which 108 were of incendiary origin and are classified according to the occupancy as follows: Dwellings (occupied) 28 Dwellings (vacant). 15 Retail dry goods stores _____. 9 Retail crocery stores 8 DOltwe tuiliings 5 fees = 5 aeaires 2 4 Apartment houses 4 Restaurants 3 jimk shops -2 5. 3 Roomine houses 3 muoopees Zz Siauonier howses 2 zZ Retail grocery and meat markets __ 2 Retail poultry market _....__. 1 Re ee 1 Retail furniture store 1 Bae SeeD 1 Wholesale grocery __..__ 1 Antongoile tactory ...... 1 Pur shop. 1 Capar tactory __. 1 House of prostitution _.. 1 Retail bamlwart 2.00 1 Canny taco 1 Wholesale paper products __--_--_- 1 eee 1 Ponce hall 1 (ao tattiory - 1 The origin of these fires was report- ed by the fire department as being un- known, suspicious or incendiary. After investigation it was found that 404 of them were of accidental origin, and the remaining 108 were of an incendiary origin, which is an increase in incen- diary fires of 38.46 per cent. over last year. This increase can be attributed to three conditions, viz., bad business conditions, increased population and over-insurance. The 108 incendiary fires were set for the following reasons: To Gécand insurer hase CeVeOE 33 iy oyepinaniacs: 2 37 To conceal other crimes —.__._____ 5 The amount of loss caused by these fires was $318,372.02, which is 5.57 per cent. of the total fire loss for the year. One very interesting feature of this is the fact that $216,862.64 of this loss was caused by twenty-six of the fires set to defraud the insurer. There was no loss paid on the other twelve fires set to defraud the insurer, as waivers of no claim were signed by the assured and $58,000 in fire insurance policies were surrendered. In all of these fires it was found that the property covered by the policies was greatly over-insured, which, no doubt, in most cases furnished the mo- tive for burning. As long as_ the “agency and premium” system of sell- ing fire insurance is in effect, the only logical solution for the “over-insurance problem” is a clearing bureau for fire insurance policies. Practically all policies are written for terms of one and three years, and if a clearing bu- reau was established, at the end of three years there would be a complete record of all fire insurance carried in the city. It would then be an easy matter to determine whether or not any MICHIGAN TRADESMAN person or firm, that suddenly applied for large amounts of additional insur- ance, was entitled to it. We believe that if such a clearing bureau could be established it would materially assist in decreasing the annual incendiary fire loss. The loss of $5,363.97 caused by the five fires set to conceal other crimes, set by burglars who broke into homes and business places and stole property, and set the place on fire to make it appear that the property had been con- sumed by accidental fire instead of be- ing stolen. In comparison with the increase in incendiary fires, and the loss due to them, there was also an increase in arrests of 38.46 per cent. and an in- crease in convictions of 80 per cent. Of the fourteen cases taken to court, six were found guilty, three plead guilty, one was acquitted by jury, two court directed verdict of not guilty, and the remaining two are awaiting examina- tion. The six cases which were nolle prossed, were practically all old cases pending from last year, in which ma- terial witnesses had disappeared. During the year we responded to sixty-six fires on call from home while off duty, which were either of a sus- picious origin or greater than a single alarm fire. Statements of 167 persons were taken in the office in connection with fires investigated, which does not include numerous other people who were interviewed at and around the scene of the fire. Fire Marshal G. S. Goldwater is head of the arson squad activities. — oe Reduction in Postal Rates. The new postal law restores rates substantially to the 1920 level and be- comes effective July 1. On second- class matter rates on the advertising portion of publications are reduced to 1%c per pound in the first and second zone; 2c in the third zone; 3c in the fourth zone; 4c in the fifth zone; 5c in the sixth zone; 6c in the seventh zone, and 7c in the eighth zone. The rate on second-class matter when mailed by others than the publishers is reduced le for each 2 ounces regardless of weight or distance. Higher rates are provided for rates on third-class mat- ter with 32 or more pieces to the pound, and special bulk rates for third- class matter, such as catalogues, books, etc. The lc rate on private mailing cards is restored, while on business reply cards and envelopes provision is made for mailing them unstamped, postage to be collected on delivery, at not more than the regular rate plus 2c for each card or letter. ——_2->___ Electric Light Sells Translucent Prod- ucts. Here’s an excellent way to display semi-transparent products. Place an electric light behind such products as preserves. The light calls attention to the purity of the products, and in such forms as pyramids, etc., the lighted effect gives you a beautiful dis- play that will sell goods. —_+-.____ John H. Gearhart of Lansing, re- news his subscription to the Trades- man and writes: “Your paper is a most welcome weekly visitor in our home.” June 13, 1928 Class Mutual Insurance Agency C.N. BRISTOL H. G. BUNDY A. T. MONSON “The Agency of Personal Service” INSPECTORS, AUDITORS, STATE AGENTS Representing The Hardware and Implement Mutuals— The Finnish Mutual —The Central Manufacturers’ Mutual and Associate Companies. Graded dividends ot 20 to 50% on all policies accord- ing to the class of business at risk. FIRE - AUTOMOBILE - 308-10 Murray Building PLATE GLASS Grand Rapids, Mich. Affiliated with The Michigan Retail Dry Goods Association An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL _ FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. FINNISH MUTUAL FIRE INSURANCE COMPANY Calumet, Michigan Organized for Mutual Benefit Insures Select Mercantile, Church, School and Dwelling Risks Issues Michigan Standard Policy Charges Michigan Standard Rates Saved Members 40 to 68% for 33 Years No Membership Fee Charged For Further Information Address FINNISH MUTUAL FIRE INSURANCE CO. CALUMET, MICHIGAN OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying Tenet cotis 3 O% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER ga. | June 13, 1928 A Few Thoughts Pertinent To Flag Day. Grandville, June 12—A_ benison to the flag! Again as once each year we fling out Old Glory to the breeze and are filled with pride and joy over the fact that Betsy Ross wrought so well in the long ago and made a banner which Wash- ington and his stalwarts could follow to the beat of patriot drums against a foreign foe. That flag ‘has come down through the years a thing of beauty and a joy forever. Nowhere lives an American who does not feel elated with a sense of justifiable pride that he is a citizen of that Nation which floats the Star Spangled Banner at the front of its armies and from the Government build- ings all over this broad earth. Flag Day! How thrilling the thoughts evoked by that short sentence in honor of a banner which has swept the horizon of a great continent, keeping step to the tread of millions marching to de- fend their country. The first patriot flag was said to be a plain field with a coiled rattlesnake, beneath which were the words of warn- ing, “Don’t tread on me.” The rattlesnake flag was soon super- ceded by the flag of stripes and stars, which has changed only in number of stars since the beginning of the Revolutionary war. Remember the flag to keep it un- tarnished from stain. In earlier his- tory the sin of slavery was a reproach to that flag, which, however, was wiped out in civil war. “Tear down that flaunting lie:’ hurled the Aboli- tionists, and much ‘heat was engender- ed because it was claimed that the flag was desecrated. All that is of the past, however, and no American need blush with shame to-day at sight of his coun- try’s flag. Hang out Old Glory this June day and recall ithose wonderful ‘deeds done in its honor on the many fields of war throughout the century last passed. The flag and what it stands for may well be the subject of every speaker who comes to the rescue of Old Glory this summer day. Every citizen who owns a flag (and what sitizen does not?) will be eager to show his colors on the outer wall of his castle this 14th of June. Next to Memorial day comes so soon on its heels this honoring of the flag which guided our boys in the army over sanguinary fields to the very gates of the enemy. Some there are who seem to think our world is on tthe down grade. In some respects it may appear ‘that way, yet when we come to remember how bravely -American citizens have bared their breasts to resist foreign encroach- ment within the last decade we may well declare that improvement and not decadence has been the watchword of the Nation up to the present hour. The Flag and what it represents might well form the topic of debate at any public gathering. It surely is no longer a flaunting lie and the great outside world, which would be glad to come under the shadow of that flag, recognizes how wonderful is the coun- try which owns the flag of stripes and stars. Let a free immigration law be enacted and within a few decades the whole American continent would be filled to overflowing with glad for- eigners anxious to make America their home. “T have seen the sunset on the Jungfrau and the moon rise over Mount Blanc. But the fairest vision on which these eyes ever rested was the flag of my country in a foreign port.” This from a_ well-known United States senator after a sojourn in Eu- rope. Nothing can fill the heart and soul of an American with such pleas- urable delight as the sight of Old MICHIGAN TRADESMAN Glory, either in a foreign port or float- ing from a flagstaff at home. Honor ‘the flag. It is an emblem of faith in all that is good in the makeup of mankind. It represents peace and plenty. It has represented sea fights, land fights and battles the world round in defense of freedom and the equality of man. Every schoolhouse has its flag, near- ly every church and grange hall, while the private citizenship of this country is not quite complete without the flag under the common man’s roof. It is love for the flag that has made patriots of mén, love for what that flag represents, and while this love exists there are not enough armies in all the world to wrest that flag from the sky and put in its place the emblem of any other nation. We are proud of the flag which came originally from the hands of the fair patriot, Betsy Ross, of colonial days. Washington and his ragged continent- als followed that flag to victory and defeat through eight years of strenu- ous warfare. Down along the years came other wars, but our flag was still there, flaunting its bright stars and stripes in the face of the foe. From Washington to Lincoln was a considerable period of time. All the troubles incident to the holding of slaves marred in a measure the beauty and pureness of Old Glory, and yet the flag proved strong enough to uproot that evil and purge its stripes and stars from the least semblance of wrong. To-day no other flag can compare with ours in the matter of teaching the glorious creed of free speech, free men and the purest democratic government in the world. When America forgets Old Glory the dial of time will be turned back to the dark ages of the world and there will be the falling of night, even more impenetrable than that of old slavery days. We need never look for that turnabout since we as a people think too much of the flag and freedom of thought to countenance any retrograde movement in the future. Old Timer. —_$_~2 2 .___ To Bottle Pure Lemon Juice. Los Angeles, June 8—The United Fruit Products Co., of Whittier, bids fair to make a name for itself in the lemon deal. The concern some time ago developed a successful process for bottling pure lemon juice without the addition of artificial preservatives, making a product that answers every purpose for which freshly extracted lemon juice is used. Sales Manager R. V. Scott, of the Stephenson Distributing Co., left last week for the principal Eastern markets to introduce the new product, which is styled “Golden Fruit.” Present prospects are that within a short time the new product will open a home market for all surplus lemons, thus stabilizing that industry, particu- larly taking off ithe market those sizes and grades which fail to command profitable prices. Chemists for years have made efforts to develop a satisfactory fresh lemon juice that could be bottled, but with- out success. Many thousands of dol- lars were spent in these experiments. : let Nibbling Eats Up Grocer’s Profits. Sampling is an expensive habit whether it is indulged in ‘by your cus- tomers or your clerks. For example, the sampling of such a small item as a bar of chocolate (5c bar) wipes out the net profit (at 2 per cent.) on a $2.50 sale. Think it over. Of course, there are some items that it pays to show by sample, but there are many that you really can’t afford to give away samples on. And speak to your em- ployes. Show them the loss. They'll readily realize what it means. Before Building Consult Telephone Engineers If you are planning to build, engineers of the telephone company will be glad to advise with you concerning wire entrances and interior conduit for telephone circuits. It pays to plan ahead for the installation of tele- phone equipment. CALL MANAGER’S OFFICE—°911 MICHIGAN BELL TELEPHONE CO. Uncle Jake says- ‘Worry will whittle off a man’s efficiency faster than a boy with a sharp jacknife can sharpena pinestick.”’ One of your worries can be elimi- nated by using. K VP DELICATESSEN PAPER as a general utility paper around your store for wrapping moist or greasy food products. Let us send you samples. KALAMAZOO VEGETABLE PARCHMENT CO., KALAMAZOO, MICH., U.S. A. GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING & MOUNTING. GRAN D R.A Ff £ DP S MtIEecHLt G@ A ®N ———— 16 OUT AROUND. Things Seen and Heard on a Week End Trip. There probably are cities which have easy access to more magnificent scen- ery in the way of large bodies of water and lofty mountains than Grand Rap- ids, but I cannot help feeling that the Almighty has dealt very generously with Grand Rapids in this respect. No matter which way I drive I find new views and beautiful vistas which cause me to be very thankful for being so fortunate as to live in a city where Nature gives us so many remarkable surprises without resorting to moun- tains, canyons or caves. Last week’s Out Around was under- taken without any under- standing. It was planned to include a call at Lamont to see if the finishing touches had been put on the summer home soon to be occupied and to make a brief call on a sick friend. This done, the re-opening of the broken bridge over Deer creek naturally led us to Eastmanville, where the genius (and plethoric pocket books) of Noyes L. Avery and William T. Hefferan are enabling them to develop their summer homes along wonderful lines, so far as previous beauty and utility are concerned. The eight mile angling road along Grand River to Nunica has probably never been covered by one auto driver in a hundred, but it is one of the most beautiful stretches of gravel road in the State, and next year or the year following it will be covered with When this is done the road will soon become a very popular thoroughfare, due to the scenic attractions along every mile of the distance. cement the entire distance. I can easily visualize the creation of many beautiful homes on that portion of the road which is favored with river frontage. U. S. 16 from Nunica to Ferrysburg was never more attractive than this season, due to the lateness of the sea- son, the frequent precipitation and the entire absence of dust and dirt. The grape orchards are beginning to show indications of life and the results of corn and potato planting are already in evidence. The “short cut” through Ferrysburg, which enables the traveler to avoid four sharp turns which were decidedly uncomfortable as well as dangerous and avoid crossing the P. M. railway at grade, appears to be appreciated by the public, judging by the pleased ex- pressions on their faces as they navi- gate the broad sweeping viaduct over the railway tracks. Muskegon Heights and Muskegon are always interesting cities to the trav- eler, because of the evidence of pro- gressiveness on every side. The re- generation of the older city and the creation of the younger city out of a region of shifting sand and oak shrubs furnish examples of municipal achieve- ments which have never been sur- ' passed. The forty-seven oil wells, of which only eight turned out to be dry holes, are striking evidence of the faith Mus- kegon people have in the future of their city and vicinity as an oil pro- ducing district. MICHIGAN TRADESMAN North Muskegon is taking on city airs in many respects. Much is being done in the way of street improvements and sewer and water extensions. The attractive residence district at Inter- laken park is gradually expanding in wonderful homes with remarkable surroundings. Few tourists or travelers who visit North Muskegon fail to avail them- selvese of the opportunity to cover the scenic highway from the mouth of Muskegon Lake to Michilinda, which is probably the most remarkable ten mile stretch of highway to be found anywhere in America. The only re- gretful feature is that the pavement actually Lake Michigan at only three points. There are frequent touches views of the lake en route, one of which is exceptionally sweeping in ex- tent, from a high point which has to be accomplished by climbing an easy elevation. The trees along the line of the highway are exceptionally attrac- tive. There are no barren spots any- where on the route and the succession of hills and ravines afford a constant presentation of compelling beauty in the landscape. No one has seen Mich- igan at her best who has failed to traverse this wonderful stretch of high- Way. White Lake is at her best this sea- son. There appear to be fewer new summer residences under construction than is usual at this time of year, which is probably due to the business which has temporarily taken possession of the people. Com- paratively few cottages bear rental signs, however, which tends to show the stable character of the people who spend their summers on this remark- able body of water. We had with us on this little trip a life-long friend, Uncle Louis Winter- nitz, who has never missed reading a single issue of the Tradesman since he came to America from Prague, Bo- hemia, in 1884. Since retiring from the official staff of the Fleischmann Co., he has made two trips around the world, but he found a late issue of the Tradesman awaiting him at every port. Mr. Winternitz was completely cap- tivated over the ravishing beauties of the scenic highway and the placid charm of White Lake and, on his re- turn home, expressed a desire to re- peat the trip at the earliest opportunity. I think this is the impression every- one with a particle of appreciation for the beautiful in Nature receives in going over this remarkable highway. E. A. Stowe. —_~+2+<+____ Making Fabrics Only on Order. Most if not all of the women’s wear mills are adhering to the production of goods only on order. With the raw wool market up 15 to 20 per cent. since last November and noils, which enter into the popular suedes and broad- cloths, up nearly 50 per cent., it would be “suicidal” for the mills to adopt any other policy, it was said yesterday. De- spite this situation, the cutters-up con- tinue to delay placing their commit- ments, and the sales representatives of the mills claim considerable difficulty will be encountered in obtaining fabric deliveries later on when volume pro- duction of Fall garments begins. uncertainty June 13, 1928 WorDEN (GROCER COMPANY The Prompt Shippers You Can Recommend QUAKER Canned Peas To Your Best Trade WORDEN (GROCER COMPANY Wholesalers for Fifty-nine Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver READY FOR THE SUMMER DEMAND? And now comes “the good old Summer- time” with its increasing demand for light, nourishing foods that are easily digested, that require no kitchen work, that are easily pre- pared, easy-to-serve.....and that means Shredded W heat Your customers will be asking you for a light, easy-to-serve food. You know Shredded Wheat, what a boon it is to the housekeep- er, how easy to prepare a delicious meal with it in combination with fruits or whole milk and cream. Are you ready for the demand? We are ready to help you supply it. The Shredded Wheat Company Niagara Falls, N. Y. e Ne ¢ «wait ¥ “% June 13, 1928 Practical Co-operation of Jobber and Independent Grocer. The of the wholesaler and independent retailer in the great- est of all businesses, the food business, continuance depends solely on the success of wholesaler-retailer co-operative move- ments. Every problem confronting . the wholesaler and retailer is undeniably solved by the creation of a merchan- dising organization. There is not one selling effectively single phase of chain store which cannot be just as promoted through federated independ- ent stores working under the direction of a wholesale grocer. The to-morrow. will spend his time selling the plan of his salesman of house against that of his competitors. An outline of advanced study along this line may serve to direct wholesale grocers’ attention to the possibilities of wholesaler-retailer co-operation. 1. The independence of the retailer must be absolutely maintained if the movement is to receive the support of No contracts or The suc- cessful plan will place the wholesaler the better grocers. agreements are necessary. in a position beyond the point where it is used by the retailer to gain buying advantage at the expense of the whole- This feature is actually in suc- cessful operation. saler. 2. A merchandising organization is created in which independent stores participating, display the mark, a sign over the store, in the same identifying manner as an individually-owned chain store system. The retailer is privi- leged to retain or lose his individuality, as he sees fit. The symbol of the alliance-permits direction of advertising to each member store. 3. The uniform color scheme that is adopted for the exterior of the stores conveys the impression to the passing purchased economically and also serves as an at- public that foods may be tractive border to the window displays. The scheme lessen individuality, but rather merely of the much the same asastriped barber pole uniform color does not indicates the nature business, in front of a barber shop. 4. “Mass type” of window displays, (nationally ad- fc ods, featuring “loss leaders” vertised package soaps and powders) embrace the same principles of psychology being used as a “hooked Stick” Dy customers the chain systems to drag away from independent stores. Special price tickets and week- ly window display layout diagrams give the “independent” equal opportunity to bid against the chain stores for transient business. fz posters, the window used by the “chains” and featuring the same price propaganda and sales specials, is a part of the program. change of same as weekly 6. Interior adjustments make visible the entire shelf stock. Bread cases, cookie racks, surplus counters and fix- tures, are changed around or removed. Semi-self service is developed in the same manner as by the chain stores. Price tickets of two sizes and colors affect price propaganda built around certain psychological practices. Points of selling strategy are developed and MICHIGAN weekly bulletins explain fundamentals of salesology pertaining to the most modern advanced in making additional profitable sales from counter tactics displays. 7 ne leaders” sale of permanent “loss is figured out to a precision that enables the retailer to know his exact cost of conducting a price propa- ganda campaign. This has been ac- complished by careful surveys of the relation of sales and consumption, of known values and unknown values, oc- cupying the past two years. 8. The sales efforts of the organiza- tion are presented to one or more man- ufacturers each week, with the same re- sulting advertising allowances enjoy- ed by the chain store systems. Low prices are thus made possible without any shrinkage in profits. 9, Distributors of foods other than those sold by the wholesale grocer, as- sist the retailer under the direction of the wholesaler. Bread, milk, butter, ete., complete the selling program. 10. The wholesaler’s overhead cost of doing business is reduced, profits are maintained (the sale of “loss lead- ers” to the retailer at a small margin cost is made over possible by the economies of sales and. distribution). The promotion of seasonable private label products has remarkable possi- bilities through the working of this plan, the same as it has in the chains. 11. The plan is elastic enough to permit the retailer continuing or dis- continuing credit and situation service as the Outstanding ac- counts in stores rendering credits are warrants. reduced by overcoming the price in- centive of the chain stores. 12. Manufacturers, realizing the im- portance of keeping an avenue of dis- tribution open among independent re- tailers, endorse the movement. Metro- politan chain store systems, are causing the manu- facturer to direct his attention to this new movement. centers, in control of The above outline will serve to show the progress already made in checking chain store expansion and the distribu- tion of food through established chan- nels beneficial to the consumer and community. The National Wholesale Grocers’ Association will shortly distribute an article submitted by the writer, treat- ing with the certain psychological prac- tices used by the chain stores in sell- ing foods which may give additional beneficial assistance among the lines of wholesaler-retailer co-operation. Lewis Shane. —_—_+~--——___ Group Organization of Retailers. The Fall River Association of Re- tail Grocers has adopted the name of “Home Circle Stores;”’ they use that name on their own brands of high quality goods and advertise it. They have lined up with local bakeries, milk merchants, and a smaller biscuit com- pany—marketing their products in quantities and meeting competitor's prices. To further their local tieup they have received the good will of the city administration, local newspaper, schools, and the labor unions. Showing lantern slides at public gatherings is one feature of their advertising. TRADESMAN GZ Women know values. Keep that fact clearly in mind. Price-mark Beech-Nut Pea- nut Butter, Prepared Spa- ghetti, Pork-and-Beans, Cat- sup and Chili Sauce. Your SKILLED BUYERS... customers have all the respect in the world for Beech-Nut quality. A hint about the price —and they at once recognize the kind of money’s worth that makes them buy. Beech-Nut “FOODS OF FINEST FLAVOR” BEECH-NUT PACKING COMPANY, CANAJOHARIE, N.Y. Asachange from potatoes tell your customers to use any Mueller Product 18 DRY GOODS Michigan Retail Dry Goods Assiciation. President—F. E. Mills, Lansing. : First Vice-President — J. H. Lourim. Jackson. Second Vice-President—F H. Nissly. Ypsilanti. Secretary-Treasurer — John Richey, Charlotte. Manager—Jason E. Hammond. Lansing. Colored Lamps Used To Decorate Homes. The custom of having trees and shrubbery surrounding residences il- luminated at Christmas time has un- doubtedly been the cause of home decorating the exteriors of their homes with these same small electric lamps on and around the Fourth of July. Depending on the red, white and ‘blue lamps for the main decorative motif, the lights suggest the use of patriotic color designs for a safe and sane celebration of Independ- ence Day. Patriotic societies and com- munity groups are extending this idea of individual decoration to the illumi- nation of city parks and public build- ings. Merchants have been just as quick to adopt this method of illumina- tion and in many cases unite to make their street a fantasy of color. Another reason for the popularity of this method of decoration is its inex- pensiveness. Frequently the strings of lamps are staple decorations in the household, having been purchased for Christmas illustrations and for various parties. These can be used and plug- ged into porch sockets. When hung up over doorways, along railings or concealed in bushes, etc., the lights add greatly to the attractivity of a house, and when several houses adopt the idea, whole communities may vie with each other for first place in the field of decorative honors. —_—__2>___ Retail Rug Orders Please Trade. Prices have now been made on most of the leading lines of wilton rugs and carpets for Fall and, having had time to get their bearings, buyers are plac- ing some nice orders. Retailers, in par- ticular, are said to be buying well. This business is especially pleasing to the trade, because the poor Spring season experienced in other lines by many retailers had made manufactur- ers somewhat anxious about their re- ception of the new floor coverings. As yet there have been no outstanding de- sign favorites, but the indications are that Persian effects are taking some- what better than modernistic patterns. Among the latest prices made are those on the Anglo-Persian line of the M. J. Whittall Associates. The 9 by 12 size in this grade, which for Spring was quoted at $150, is priced at $142.50 for the new season. -—_>++—____ Colored Towels Gaining Fast. Although they have not yet passed sales of white Turkish towels with colored borders—and may not—towels of this weave in solid colors are com- ing into favor with great rapidity as the vogue for color in bathrooms grows. In the solid-color goods gold and green lead, with apricot and rose coming second, blue third and lavender fourth. In the bordered goods blue leads, with green, rose and gold fol- lowing as named. The higher grade owners MICHIGAN TRADESMAN stores are taking sizes in a range of 23 by 46 inches to 26 by 52, while the orders from the more popular-price stores call mostly for those running from 18 by 36 inches to 22 by 44. The most wanted sizes of all appear to be 24 by 45 and 24 by 50 inches. —_>++___ Taking Artificial Silk Hose. One of the present features of the hosiery demand is the trend reported toward women’s full-fashioned goods of artificial silk (not rayon) to retail at $1 per pair. Such progress has been made in producing these hose that the percentage returned as de- fective is very low. They are made of special fibers that are said to give somewhat better wear than rayon, al- though at a higher price. They are also said to be the first really service- able full-fashioned stockings made from other than a real silk fiber. All of the popular colors are available in them at prices which show the re- tailer a fair profit at a dollar a pair over the counter. —_2-~-__ Advance Orders For Leather Gloves. Advance ‘business in woinen’s Fall leather gloves has been good and is substantially larger than orders placed for the chamoisette variety. Antici- pated difficulties in obtaining deliveries owing to the labor troubles in the German glove factories have prompted retailers to cover their leather glove needs. Prices of this merchandise for stock delivery later are apt to advance $1.50 per dozen or more, it was said yesterday. In styles sought the band- olette types have been gaining, with orders also placed for fancy cuff num- bers and slip-ons. Black, mode, beige and beaver are leading colors, with more than usual interest in browns. —_——_~+->___ Corset Lines Ready Soon. Although most of the Fall corset lines will not be ready until July 1, and very few advance orders have been placed so far, manufacturers appear to be very optimistic on Fall business. They claim the varied demand last Spring was proof of the importance that women are now attaching to cor- sets. No one type of garment will be featured exclusively or pushed for Fall. Most firms are including the one- piece garment, girdles in step-in and side hook styles and clasp front cor- sets with either front or side lacings. Brassieres and bandeaux will also be shown in styles for all occasions. ++ >___ ‘ World Buying Boosts Wool. World influences are exerting a greater effect on the raw wool market than is realized. For the first time in seven years the buying of wool by this country no longer dominates the mar- ket. German mills, for example, are absorbing large quantities of the cheaper wools and are running their looms day and night to make fabrics for export, mainly to Russia and the Far East. Japan is taking more wool as the wearing of European clothing spreads. The same is true of China, despite the civil war. China, in fact, this man said, is taking more wool in one month than in a whole year com- pared with 1923, Toy Orders Show Gain. An increasing volume of orders for toys is reported in the primary mar- ket. The outlook is favorable for the bulk of the holiday business being placed within the next two months. The call for dolls has improved mark- edly, as buyers’ fears of radical inno- vations have ‘been quieted by the ab- sence of striking novelties. Wheel goods and practically all lines of me- chanical toys have been doing well. Price competition throughout the in- dustry continues keen, although the better grade toy maintains its leader- ship. ——_+-+—___. New Scarfs Featured Here. Business in women’s scarfs con- tinues quite active and is largely con- fined to the triangle shapes, according to manufacturers. New ideas in hand- painted effects to retail at popular prices are being brought out steadily. One of the latest takes its cue from a popular song and motion picture and features a hand-painted clown design June 13, 1928 on pastel shade grounds. Another new offering is the pirate scarf which fea- tures small dots on vivid backgrounds of red, green, blue or yellow. 2-2 — The Barred Bard. Little Willie—I don’t want to go to that damn school any more! Father—Why, Willie, where did you ever learn such a bad word? “Well, William Shakespeare words like that.” “You've got to stop runnin’ around with him, then.” uses PANAMA HATS Genuine Montecristi —- Best Made. Imported direct from Ecuador by the undersigned. Prices, $12, $15, $18 and $20. ALLAN KELSEY, Lakeview. Mich. SHIRTS TO MEASURE Lates Styles — New Prices Samples on application KELLY SHIRT CO. 39-43 Michigan, N.W., Grand Rapids EXCLUSIVE GRAND are superior. ARMSTRONG’S LINOLEUMS Rolls or Cut Quantities “Armstrongs’ stands for everything that’s right about linoleum, there's no better quality at the price obtainable and for beauty and wearing qualities they have no equal. Whether in the more inexpensive grades or the finest quality inlaid goods Armstrongs NOTE :—We wholesale only in Carpets, Rugs and Linoleums, from separate building at Corner Louis and Ottawa. HERPOLSHEIMERCO. GRAND RAPIDS, MICH. RAPIDS JOBBERS OF 4 Carte THE MARSHALL CO. AX¥MARK OF DISTINCTIVE BEDDING Marshall BED SPRINGS MATTRESSES PILLOWS Comfortable .... Durable "st, GRAND RAPIDS June 13, 1928 MICHIGAN TRADESMAN SHOE MARKET Going To Law About It. Following closely upon efforts made in a’number of states to control, re- strict or penalize the operations of chain store organizations, the meas- ures recently introduced in the Con- gress of the United States to compel an investigation of the activities of the chains by the Federal Trade Commis- sion constitute news of front page im- portance to retail merchants. The significance of these measures, however, probably lies more in the effect they are likely to have on public opinion and future legislative action affecting the chains than on any im- mediate direct results likely to accrue from them. The Congress, as this is written, is entering upon the period of hectic and hurried activity that precedes final ad- journment. At such times, legislation of more general interest and import- ance than these measures to investi- gate the chain stores, which have been introduced by various senators and representatives frequently goes by the board. The Senate has adopted the resolution introduced by Senator 3rookhart, of Towa, calling for an in- vestigation by the Federal Trade Com- mission. Our Washington correspond- ent informs us that the Commission is to proceed with the investigation, pur- suant to the Brookhart resolution. There the matter will probably rest, so far as this session of Congress is con- cerned, for it is regarded as unlikely that any other legislative action affect- ing chain stores will be taken in the rush to get through and get home. The ultimate outcome, therefore, de- pends upon the results of the investi- gation by the Federal Trade Commis- sion, which must necessarily consume considerable time. The fact that the move to investigate chain store prac- tices has been launched at this time, however, is by no means devoid of significance. It appears to be the cul- mination of various sporadic and more or less localized attempts to hinder the progress of chain store development by legislative enactment that have been undertaken in various states. Thus far, it must be conceded, the attempts in various states to deal with the matter have not made very much headway. The legislature of Virginia recently re- jected a chain store bill. In North Carolina last year such a bill was en- acted into law, but the Superior Court, a few weeks ago, decided that the measure was unconstitutional. This decision is subject to review by the Supreme Court of the State and even if affirmed would not be binding in other states. It would merely raise a question which ultimately, no doubt, would be carried to the Supreme Court of the United States. The Brookhart resolution and other measures that have been introduced in the Congress of the United States, calling for an investigation by the Fed- eral Trade Commission, present a new angle of the question. They involve principally the question of whether the development of chain store distribu- tion is being accomplished to any ex- tent through practices that are in vio- lation of the Federal anti-trust laws, or through unfair methods of competition or conspiracies in restraint of trade, and to what extent they are subject to Federal regulation. Back of the move, unquestionably, lies the efforts of one or more trade associations to combat chain store competition. Simmering it all down, what does this legislative campaign against cer- tain practices in connection with chain store distribution mean to the inde- pendent retail shoe merchant? Very little, possibly so far as immediate re- sults are concerned. But it gives promise of being one of those moves that will not down simply because it may lose out in the first skirmish. We predict that Federal chain store legis- lation will be a live subject of discus- sion when Congress meets again and possibly during several ensuing ses- sions. What, then, should be the at- titude of the independent retail shoe merchant toward it? Clearly the independent has a right to expect and to demand that the chain store groups competing against him shall live up to the laws of the country with regard to fair competition, even as he himself is obligated to live up to them. He has an equal right to insist that they be held rigidly accountable for violations of any laws against monopoly, conspiracy in restraint of trade or unfair trade practices. There have been some chapters, we venture to say, in the story of chain store de- velopment that would not provide pleasant reading. Some chain store groups, possessed of wealth and power, have not refrained from using these weapons to crush their weaker rivals. Have they in so doing transgressed the laws the Nation has laid down to establish fair play in business? The independent merchant and the public have the right to know, and from this standpoint the proposed investigation seems clearly justified, to the end that if there has been wrong-doing those guilty may be made to pay the penalty and their punishment may serve as a warning. The door of opportunity to engage in lawful business in this country must be kept open to all alike, and it is largely for this purpose that govern- mental agencies like the Federal Trade Commission exist. If the facts devel- oped through the investigation show the need of legislation to protect the independent merchant, by all means let it be passed. On the other hand, it is desirable to keep in mind the fact, so consistently stressed by President Roosevelt, that business should be penalized under the law not because it is big, but only when it is bad. Attempts to curb the chain store system of distribution merely because its competition hurts, are fore-doomed to failure. Many chain store organizations have won their way to success without resorting to practices that have been unlawful or unfair. The retailer who pins his hope on laws to protect him from a com- petitor who is merely more efficient than he is is charting about the straightest possible course for fail- ure.—Shoe Retailer. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. Organized for SERVICE not for Profit Weare Saving our Policy Holders 30% of Their Tariff Rates on General Mercantile Business ty for Information write to L. H. BAKER, Secretary-Tresurer LANSING, MICHIGAN We Protect the Proceeds of Life Insurance Sey ; ri ’ wi BES te tis t? 5. t Lypits as Peppy? ert et tre? be ee ie STP! 02. eset? eee: RdTT) a st ~~ e352. Tre wan. pe j is ie Chews Eh ahi B bape, Mie ES t= flees) peg, ie Samer ‘ q Sm GRAND RAPIDS TRUST CO. Grand Rapids, Michigan RETAIL GROCER Retail Grocers and General Merchants Association. President—Hans Johnson, Muskegon. First Vice-President — A. J. Faunce, Harbor Springs. Second Vice-President — G. Vander Hooning, Grand Rapids. Secretary—Paul Gezon, Wyoming Park. Treasurer—J. F. Tatman, Clare. Story of a “Credit Rotten” Town. An Eastern grocer’s story was re- viewed some weeks ago and I remark- ed that it seemed inconsistent for him to state that he was a “strictly cash” grocer when, in fact, his business ran more than half credit. He accepts the amendment but explains: “T must admit we always use it in our advertisements. The reason for doing this is that our town is credit rotten, caused by the old system of company stores giving long credits protected by power of attorney to stop same on pay sheets,” meaning, evident- ly, that those stores owned by employ- ing companies can collect from the companies against wages due employes. He explains further: “Our population is only about twelve thousand, surrounded by fifteen thousand more inside a circle about five miles through the center. Like many other industrial communities, we During the last one, which ended four years sometimes have long strikes. ago, we estimated that over two mil- lion dollars credit was carried by the retail trade; and even now a grocery bill of one hundred dollars is common. We use the cash phrase to keep away credits—and then it keeps us busy.” The last statement—‘“and then it keeps us busy’’—furnishes all the com- ment necessary on this man’s supersti- tion that “signs” will serve him in his battle against unsound credits. For at the last, the task is up to himself, to his own predetermination as to just how far and on what terms he will ex- tend credit. catch-phrase to “keep away credits” is To depend on any sign or the most futile act any merchant can perform. For no sign can mean a thing beyond the character of the man behind it. But there are special advantages for a good credit manager in a town of the character described. Workers who are held to definite performance by com- pany rules always instinctively rebel They may say nothing. They may not have power to express clearly what they against such regulations. feel. But the self-respecting ones are more than likely to chafe under such control and to prefer to trade where they have personal choice and only their own responsibility to pledge. Self- respecting men and women being the best kind of customers, those are the folks for any merchant to seek out for his own. In one important respect, all towns are alike. That is, the merchant him- self must select his credit, and person- al credit is always and in every cir- cumstance a matter of individual selec- tion. So this storekeeper probably would be ‘better off, on firmer ground and vastly safer if he should frankly advertise himself as a credit grocer, making it equally plain that he sought good, responsible, conscientious credit customers, and that to such customers he would extend credit on a strictly MICHIGAN TRADESMAN limited, clearly defined plan which in- volved as punctual performance on the part of the customer in paying as is always performed by the merchant in providing the goods and delivering them. There are plenty of “perfectly good” people in every community. Where there are twelve thousand folks within easy reach of a store you will find all the desirable credit customers a busi- ness of the size under review can pos- The real test comes with the merchant himself. Does he know what credit is? He may think he does, but that is something else again. Does he know sound credit rules for the retail grocery business? Assuming that he both knows credit and its rules, has he forniulated a de- tailed plan of credit extension for him- self and his own business or is he just going blind, feeling his way, hoping for luck to guide him aright? sibly care for. Credit is one of the best, most im- portant and most powerful means the individual merchant can employ to get and hold the best, most desirable— therefore most profitable—trade of his But it must be run with such exactitude as manifests a whole- community. some respect on the part of the mer- chant himself for his business and the Details are im- portant and must be learned with care- ful exactness, but the basic principles are simple—mostly embraced in what I have written here. And deception, by way of signs, portents or otherwise, is not one of the ingredients of good credit. service he renders. This grocer further writes: “IT agree with you that price is only one item in getting business and that it is apt to be abused by the grocer under new chain competition. Per- sonally, I think that the business man who runs his own business and does not worry over competition comes out best—if efficient enough. “T admit that I am weak on price setting. I think I am inclined to price too high, but will work at it until I get 1 right.” Again to announce a principle, we may say that the efficient merchant is always safe. We find this true in older countries where chains and co-opera- tives have flourished for decades. But the heart of the statement lies in the word efficient. The weakness of pricing by guess and be-gosh furnishes a wonderful ad- vantage to the chain where prices are fixed logically, according to rules well formulated and strictly followed out. Individual grocers have never paid much attention to this feature, nor have they shown much patience with anyone who has stressed the import- ance of this factor. The grocer’s atti- tude seems to be: “Well, I find I can- not get more than the narrowest mar- gin on the great tonnage staples, so I'll get all I can where the getting is possible.” Result is, he gets all the traffic will bear and is indignant, per- plexed and prone to cry “unfair” when the traffic lies down under the load and deserts him for the chain man who really knows his groceries. Bear in mind that the same limita- (Continued on page 31) June 18, 1928 ee ALL ABOARD FOR NEW ORLEANS All aboard for the Annual Convention of the National Association of Retail Grocers, under the leadership of Mr. John Coode, President and Mr. C. H. Janssen, Secretary! New Orleans is the place, June 1ith to 14th inclusive the time. Get together and swap ideas with your fellow tradesmen—make it the biggest convention in history. Remember New Orleans, its old-world charm and interest, and June 11th-14th. Get in touch with your Secretary now. FLEISCHMANN’S YEAST Service cena —$>$—$—— ‘he Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS wie -i- MICHIGAN MR. STOWE Says: We are on the square. So will you after you have used our Collection Service. Only one small service charge. No extra commissions, Attorneys fees, List- ins fees or any other extras. References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or this paper, or the Michigan Retail Dry Goods Association. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City. M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN —— Direct carload receivers of UNIFRUIT BANANAS SUNKIST -~- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables ——————————— Don’t Say Bread — Say HOLSUM chested MICHIGAN TRADESMAN a1 MEAT DEALER line of merchandise one might men- Michigan State Association of Retail tion. Piscidenk ceauk Cosmo Grand Rapids There are, of course, plenty of peo- VINKEMULDER COMPANY Vice-Pres.—E. P. Abbott, Flint. ope ple abundantly supplied with money Grand Rapids, Michigan Rrcaauror- Fiee Geodecke, Detroit ie vie the io ee Distributors Fresh Fruits and Vegetables Boe ee ne i. held in Grand gible, but to the great majority of us ae ae WHS mist consider cacy Ne value Strawberries, Pineapples, New Potatoes, Oranges, Lemons, Frozen Meat. of our hard earned dollars, the item With lamb quite high in price in the of cost assumes large proportions. Bananas, Vegetables, etc. wholesale markets at the present time In buying beef it is unnecessary to and fresh pork cuts holding a much purchase the choicest cuts in order to higher price position than they have in have a very palatable meal. It is all “i ~_ The best way for an independent to take customers away from chain stores is to have a more attractive store, be- cause the more appealing the displays are, the more will be sold. Besides keeping the interior of the store clean and tasty, the retailer must keep his prices near those of the chain by work- ing closely with a good wholesaler and by proving to customers that he sells service and quality as well as groceries, Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.”” Also our high quality specialties Rowena Yes Ma'am Graham Rowena Golden G. Meal Rowena Whole Satisfaction guaranteed or money VALLEY CITY MILLING CO. Rowena Pancake Flour Rowena Buckwheat Compound Wheat Flour refunded. Grand Rapids, Mich. Es Awarded first prize and gold medal at the great tea expositions in Cey- lonand Indiaasthe finest teagrown a e* Tea Planter Ceylon TEA Good Restaurants serve Lipton’s Tea—Ask for it! Vv VW VW Vv Vo Ve OR” Ce: HARDWARE Michigan Retail Hardware Association. President—Herman Dignan, Owosso. Vice-Pres.—Warren A. Slack, Bad Axe. Secretary—A. J. Scott, Marine City. Treasurer—Wiliam Moore, Detroit. Big Hardware Profits Escape Through Petty Leaks. The old adage about the little leak that sinks the big ship holds good to- day in reference to business enter- prises, even more than it did in ancient times. Were it possible to summarize the causes of failure in retailing and to enumerate the real causes that have led to the collapse of many enterprises, most of such failures would be found due to little leaks—those apparently in- details that the average business man is prone to overlook or significant consider too petty for his attention. Leakages that take away the profit and ultimately produce bankruptcy may result from a score of causes. It is usually not hard to trace the big leaks; they are soon obvious to the dealer. It is small drains, those appar- ently insignificant and usually imper- ceptible losses, that sap the vitality of the business. Poor book-keeping is one of the foremost causes of business failure; yet many a hardware dealer would never dream that his book-keeping depart- ment is a source of loss. Many a busi- ness house which pays excellent sal- aries to its salespeople is content to leave the management of its accounts in the hands of a girl clerk who is hired for mere cheapness and who works with one eye on the ledger and the other on the clock. A good ac- counting system has perhaps been in- stalled, and apparently all the girl has to do is to enter, post and balance— mechanical work, But is it? Do you realize that in one overcharge you say. you may lose the full amount of that And aware that when your book-keeping is in the hands of cheap help, a good many over- charges may escape discovery? Bill clerks have a way of learning when clerk’s salary? are you no objection is made to “any old price” they choose to bill you for, and if your firm does not complain, why should You can lose from $10 to $100 a week alone on they change their tactics. charges on goods and be none the wiser unless vour accountant excessive discovers the loss. Many bills ten Discounts are important. can be paid just as well within days after their receipt as within three months, and the saving you accomplish on such bills within a vear should pay your telephone bills or the salary of a But properly watched? minor clerk. are your discounts The little printed line about such-and-such a per cent. off within such-and-such a time is too indifferent in her estima- . ‘ os ' oiten negiected Dy the ac- countant, whose duty, 1 simply entering, post- tion, consists in ing and balancing—and letting it go at that. Losses sustained by retailers through neglect to charge up goods probably 3ut the In transferring the charges to the ledgers or the account file, everything should be carefully total a considerable amount. end is not there. MICHIGAN checked to make sure that extensions are correct. Then there should be sys- tematic rendering of monthly accounts, and systematic methods of looking after collections. It is worth while to keep a careful check on new goods coming in, and on charges such goods. A hardware dealer some time ago receiv- ed a large shipment of bolts, screws, He checked them up and found the quantity and the discount on the various sizes correct, and put them into stock. A short time later he had a call from a hardware merchant in a neighboring town; and in the course of their shop talk, the visitor asked if he had made it a point to check up all list prices on bolts, screws, etc. The first merchant stated that he did not make a practice of doing this, and that he took it for granted the lists were correct. After his friend left, he start- ed to look through some back invoices, and discovered three instances where the list prices were too high. Such mistakes readily occur through oc- casional inadvertance at the other end of the line. The dealer immediately made a claim and received credit notes from the firms which had made the errors. It is a wise rule to always check up list prices. There is always the risk of unintentional errors on the part of price clerks. It sometimes occurs that a list price lower than the correct list is entered. In a case of this kind the one honest practice is to notify the firm making the shipment. freight on etc. Another hardware dealer received a shipment of approximately fifty kegs of nails. The nails arrived on a day when all the clerks were very busy, and as the firm had no regular receiv- ing clerk, it was up to each clerk to lend what assistance he could between spells of waiting on customers. The nails were hustled down to the base- ment and placed in stock. Two days later the invoice arrived. The total received and the total charged tallied correctly, but there was a difference as to the sizes and the number of kegs of each It was impossible to check them up correctly because the new shipment had been mixed with size. the stock in hand. Owing to the fact that so many clerks had a hand in placing the goods in stock, no one took the responsibility of taking a list of the various sizes. The result was that the merchant be- lieved he had received three kegs of 5 inch nails instead of 1%, but he could not be certain. There were sev- eral where differences no means of points there checking up. other arose, yet was Uncertainties of this kind are quite common where no regular receiving is used. This leak can quite easily be overcome. For the dealer who does not care to have prepared and printed special receiving forms to keep track of incoming goods, a gocd plan is to keep a receiving book, ap- point a careful clerk as receiver, and have him enter all receipts of merchan- dise with dates, quantities, etc. It is system only a matter of a few minutes to enter a shipment, and the merchant then has a record of goods received that can be TRADESMAN June 13, 1928 THE BEST THREE AMSTERDAM BROOMS White fwan Golddond AMSTERDAM BROOM COMPANY Amsterdam, N. Y. PRIZE 41-55 Brookside Avenue, NEW AND USED STORE FIXTURES Show cases, wall cases, restaurant supplies, scales, cash registers, and office furniture. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. : N. FREEMAN, Mgr. Call 67143 or write BROWN &SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle A WwW ae COMPLETE STOCK OF HEATH & MILLIGAN DEPENDABLE PAINTS AND VARNISHES fostes Stevens&Co. Founded 1837 GRAND RAPIDS 61-63 Commerce Ave., S.W. MICHIGAN WHOLESALE HARDWARE June 13, 1928 MICHIGAN TRADESMAN 23 referred to if necessary long after the goods are disposed of. ‘Checking of goods received should never be allowed to become perfunct- ory. Train your clerk or clerks in charge of this work tu be careful and thorough, and to see that the checking of every item is complete and that nothing is “taken on trust.” A. hardware received a shipment of hardware in which the freight rate was 21 cents per 100 pounds. The merchant had never made a practice of watching closely the weights charged on his freight bills, but, on this occasion, he noticed that there difference of 100 pounds between the weight entered by the railway company and the weight dealer some time ago was a given as shipping weight on the in- On weighing the shipment to make sure, the found he been overcharged by the railroad com- voice. dealer pany to the extent of 100 pounds. The amount of overcharge in this one ship- ment was of course small in itself; but even a few errors of this kind make a difference. In another case a_ship- ment of two large boxes of goods was charged on the freight bill at 900 pounds and the actual weight was 700 pounds. Here, obviously, a careless figure was responsible for the error in the ultimate bill: as a “7 can very easily look like a “9”. A claim to the transportation company resulted in a refund. Errors in extension are not uncommon; so that all weights, rates and should be carefully checked. A quite common leak in the hard- ware store is the result of customers purchasing goods, finding them un- satisfactory, and, instead of returning them immediately, waiting any length of time up to six months before bring- ing them back. Most hardware deal- ers, if not all, will promptly and cheer- fully accept returns; but the practice can be allowed to grow to unreason- able proportions. extensions To avoid abuses of the practice, one dealer has placed in a prominent place near the door of his store a large card reading, “No goods returned after five days.” The inscription is in such large letters that even a short-sighted man couldn’t miss it, and so clear that no- body could fail to notice it. The deal- er has given this card a long trial, and finds it a very satisfactory method of eliminating the evils complained of. “Of course,” he states, “some people still make a fuss if their goods are not taken back, but the system has worked don’t mind the few exceptions we now meet. Before we used this card, customers used to keep goods until we didn’t so well that we thhowever, know whether they had been purchas- ed or not, and in many cases the same customers were not at all scrupulous about using the goods right along and afterward claiming their refund. Not merely has the card system eliminated this and similar abuses, but it has ma- terially reduced the number of re- quests for refunds.” Much money is lost in hardware stores because goods are not sold at the correct price. The following may seem an exaggerated case. Neverthe- less, it is true, and quite possible in had— any business. A customer went into a certain store for rubber cement on a number of occasions in a period of six months 6r more. The first time he asked for a 25 cent can and was handed a certain size. Next time he asked for the 25 cent size and got a considerably larger can. He thought at the time that the first clerk had made a mistake and given him too small a can. Next time he went in he was given the same size as he got the first time, and decided that the second clerk had made a mistake and given him too large a can. The fourth time he got a much larger can—twice as big as the first one. “Is this the 25 cent size?” he asked the clerk. “Yes,” replied the clerk so emphatically that the customer refused to argue. I know another store where similar occurrences happen right along. Es- pecially with paint. You can buy a can to-day at 75 cents, and when you want another can to finish the job you may ‘be asked 85 cents—or may get the identical sized can for 60 cents, de- pending on which clerk waits on you. The clerks simply don’t know. That is why careful price-training of sales- people is important. Victor Lauriston. —_-_e- > Selling, Not Buying, Makes Modern Grocer. Years ago the average retailer gave the bulk of this attention and the most of his worries to the buying of mer- chandise. His skill in selecting com- modities, his knowledge of where to buy, his ability to gauge his wants, his faculty for securing lowest prices—all these made him stand out above his less skillful competitors. But buying is not the real problem to-day. To- day the real problem is selling. Brand- ed and packaged merchandise explains the change. The trademark does the selecting. Rapid transportation and easy communication make frequent or- dering and quick turnover possible. No longer is it necessary to scout around to get most advantageous prices; standardized price lists afford each re- tailer the same discounts as his com- petitor. No longer is it necessary to stock new ‘brands at each order. —_~+-.____ Linoleums Not Yet Threatened. The possibility that sales of lino- leums and felt-base floor coverings will be seriously cut into by a new ma- terial in which cellulose acetate plays an important part appears extremely remote. Reports of this material has aroused quite a little interest in the trade. It was supposed to be the prod- uct of the Celluloid Corporation, but executives of the corporation did not desire to comment on the reports for publication. It was learned from an authoritative source, ‘however, that while laboratory experiments are con- tinually being carried on to develop new markets for the corporation’s products, the floor coverings develop- ment is one which has not yet material- ized. ———_+2<-__ New Type of Superfine Sugar. A new type of “superfine” sugar, similar to powdered, is soon to be brought out by the American Sugar Refining Co, in packages. BIXBY OFFICE SUPPLY COMPANY GRAND RAPIDS, MICHIGAN COCOA DROSTE’S CHOCOLATE Imported Canned Vegetables Brussel Sprouts and French Beans HARRY MEYER, Distributor 816-820 Logan St., S GRAND RAPIDS, "MICHIGAN COMFORT GOOD LOOKS CORDUROY TIRE COMPANY OF MICHI CHIGAN GRAND RAPIDS - MICHIGAN SANITARY x LEN Tha. ee. QUALIFIED OS ae XAX , | CANDIES. pind xia he 2to0z. oR over A Wonderful 10c Seller Twelve different kinds of popular candies are put up in this attractive package. A Beautiful Display PACKED BY NATIONAL CANDY CO., INC. PUTNAM FACTORY GRAND RAPIDS, MICHIGAN TER MOLEN & HART Steam Tables and Coffee Urns Built and Repaired Successors to Foster Stevens Tin Shop, 59 Commerce Ave. GRAND RAPIDS, MICHIGAN Expert Chemical Service Products Analyzed and Duplicated Process Developed and improved Consultation and Research The Industrial Laboratories, Inc. 127 Commerce Ave. Phone 65497 Grand Rapids, Mich. ASK FOR (RAFT (HEESE A: Variety for Every Taste I. Van Westenbrugge Grand Rapids - Muskegon ruck Service Central Western Michigan DISTRIBUTOR Nucoa |KRAFT (CHEESE ‘*Best Foods’’ Salad Dressing ‘‘Fanning’s’’ Bread and Butter Pickles Alpha Butter Saralee Horse Radish OTHER SPECIALTIES QUALITY RUSKS ani COOKIES Grand Rapids, Mich. | The Brand You Sci by HART | Look for the Red Heart on the Can H LEE & CADY | Distributor Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN SELL Ge Bott’s Kream FrydKaKes DECIDEDLY BETTER Grand Rapids Cream Fried Cake Co. Grand Raplds, Mich. Ship By Associated Truck GRAND RAPIDS, LANSING and DETROIT. Every Load Insured. Phone 55506 24 HOTEL DEPARTMENT Verbeck Started Hammerstein in the Hotel Game. Los Angeles, June 8—Thos. C. Riley, who conducts the Hotel Dres- den, at Flint, is arranging for addition- al rooms in his hotel and improving those he already has. This gentle- man’s activities always excite my ad- miration. Like Dave Reid, at South Haven, when Mr. Riley finds time hanging heavily on his hands, which is usually during his vacation period he figures out some way to induce his guests to feel a little more at home, if such a thing were possible. While not the newest hotel in Flint, the Dres- den shows no evidences of deteriora- tion. It is always spick and span whenever you pay it a visit. Also, the statement tha “Tom. Riley sets up the best dollar dinner in Michigan,” jhas never been successfully refuted. And speaking of Dave Reid—he who operates Reid’s Hotel, at South Haven —the announcement is made to the ef- fect that he is again spending a lot of money in “fixing up,” as he calls it. Even traveling men who make that territory every two weeks, inform me that it takes all their spare time in South Haven getting used to the im- provements being made around this popular establishment. According to the information I have Tupper Townsend, to whose energy St. Joseph people can attribute the success of the new Whitcomb promo- tional efforts, and who was taken ill about the time of its completion, is on the way to complete recovery and will be in direct charge of that institution shortly. Whereat I rejoice with the rest of his legion of admirers. Something like two years ago, C. G. Hammerstein, Albert Pick & Co.'s Michigan representative, advised me that he wanted to get into the hotel game in the Wolverine State. I sug- gested the Hotel Crystal, at Flint, as a likely proposition, whereupon he went over there and made a deal with Earl Greene, whereby he became its possessor. He continued his road work to a certain extent, but had an able lieutenant in his charming wife, and the Crystal immediately, after it had been completely renovated and re- habilitated, began to make a wonderful showing. Charley quit his road job io give more attention to his hotel, and now he has done gone and bought the riparian rights of Hotel ‘Clifton, Battle Creek, thereby launching upon the “hotel chain” ocean. The Clifton, un- der the management of Milton Magel, was a good thing, with an ever increas- ing business, and “Ham.”’—as we all call him—will add to it. Charley Ren- ner has one more hotel than Hammer- stein. but he will have to watch out. When “Ham.” sees a good thing, he recognizes it forthwith, and there are other bargains in Michigan. Milton Magel, who up to very re- cently and for several years managed the Hotel Clifton, Battle Creek, still conducts the Hotel LaSalle, in that city; and will continue to do so. Mil- ton is an example of a young man who, through accident, discovered his call- ing, and’ made the most of it. The Clifton Hotel, in the food city, was owned and operated by John Callahan, an uncle of Mrs. Magel. Through sickness he became incapacitated and in looking around for someone to as- sume its responsibilities, decided that young Magel, a coming young business man of Concord, had the right sort of stuff in him, drafted him into the ser- vice, gave him full authority to go ahead and left him to work out his own salvation. Milton proved a_ world- beater, made a good showing, gave his hotel a prosperous atmosphere, and, MICHIGAN TRADESMAN upon the death of Mr. Callahan, took it over by lease, running it until the re- cent sale to C. G. Hammerstein. Mr. Magel, in the meantime, had taken over a newly constructed Battle Creek caravansary, the LaSalle, immediately opposite the interurban station at Bat- tle Creek, and this, also, is a wonder- ful success. Mr. Magel is well-known among the members of the Michigan Hotel Association, having been its treasurer for the past five years, is a most likeable young man and I am glad to see him prospering. George Southerton has again sold his LaVerne Hotel, at Battle Creek, this time to Dell Locke, unknown to me. For all that he may be a likely individual, and I can at least hazard a guess that with the prestige the La- Verne always enjoyed under Mr. Southerton’s management, he will make a go of it. Mr. Southerton, you probably remember, recently opened Hotel Kellogg, at Battle Creek, and now will be able to give it his un- divided attention. Scott McBride, now at the head of the Anti-Saloon League, predicts that if “Al.” Smith is nominated for presi- dent on the Democratic ticket, there will be a scampering of Southern dem- ocrats to vote the Republican ticket. Reminding me of the story of the old lady who accosted the ‘train caller in the Pennsylvania station at Phila- delphia with the query as to when the “last” train would leave for Pittsburg? “Bless you, madam,” he replied “I hope vou live so long.” There will be white blackbirds and the sands of the desert will grow cold long before any South- ern democrat will do pennance to such an extent. Prohibition in the South is not an institution. It is the result of racial prejudice and the desire of the whites to prevent the negroes from getting hold of any booze. For forty vears they have voted for and had pro- hibition down there; that is, the whites have done the voting and the colored folks have enjoyed exclusively all the prohibition there was offered. Here’s one I heard at a Rotary luncheon the other day: Two college students were arraigned before a magistrate, charged with hurdling the low spots in the road with their motor car. “Have you a lawyer?” asked the magistrate. ‘We are not going to have any lawyer,” answered one of the accused. “We've decided to tell the truth.” California has her annual orange shows, the usual complement of county fairs and carnivals, but not since 1915, when San Francisco and San Diego held their epochal expositions to cele- brate the opening of the Panama Canal, has an exposition been planned on so large a scale as that which will be opened at Long Beach on July 27. The exposition will occupy a sixty acre tract on a peninsula in Long Seach Harbor, and the promotors are erecting there buildings sufficient to house the exhibits, a replica of a Tunisian village, at an estimated cost of $1,000,000. Long Beach stages the show, but the enterprise really be- longs to the whole State of California, being backed by the representative business men of nearly every commun- ity in the State. Other states of the Union will take advantage of the oc- casion to display their products, while three-fourths of the nations of the world have engaged space for the ex- hibition of their culture and art. The Pacific Southwest Exposition will be international in its appeal. Along with the rest of us Americans, there are more than 6,000 Filipinos in Los Angeles. These little men, smaller and darker than the Japanese, make admirable houseboys, and a Fili- pino employment agency usually is Warm Friend Tavern Holland, Mich. 140 comfortable and clean rooms. Popular Dutch Grill with reasonable prices. Always a room for the Com- mercial traveler. E. L. LELAND, Mgr. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop CHARLES RENNER HOTELS Four Flags Hotel, Niles, Michigan, in the picturesque St. Joseph Valley. Mishawaka Hotel, Mishawaka, Indiana Edgewater Club Hotel, St. Joseph, Michigan, open from May to October. All of these hotels are maintained on the high standard established by Mr. Renner. MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “i 400 Baths RATES $2.50 and up per day. Stonehouse Carting Co. All branches of cartage and transfer 338 Wealthy St. S. W. Phone 65664 June 13, 1928 HOTEL FAIRBAIRN Columbia at John R. Sts. Detroit 200 Rooms with Lavatory $1.50, $1.75, $2.00 100 Rooms with Lavatory and Toilet $2.25 100 Rooms with Private Bath $2.50, $3.00 Rates by the Week or Month “A HOME AWAY FROM HOME” Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. - Muskegon =t- Michigan Columbia Hotel KALAMAZOO Good Place To Tie To CODY HOTEL GRAND RAPIDS RAT ES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Batr Popular Priced Cafeteria in Con. nection. Rates $1.56 up. | E. S. RICHARDSON, Proprietor i WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well venti- lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS, Manager NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. European $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Eanipped Samnle Rooms WALTER J. HODGES, Pres. and Gen. Mgr. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. Grorce L. Crocxer. Manager. HOTEL GARY GARY, IND. Holden operated 400 Rooms from $2. Everything modern. One of the best hotels in Indiana. Stop over night with us _ route to Chicago. You will like e Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD ING COMMERCIAL AND RESOR?1 HOTEL. American Plan, $4.00 anr up; European Plan, $1.50 and up Open the year around. —ESEEE——————————— 8 June 13, 1928 MICHIGAN TRADESMAN 25 able to find jobs for them without much delay. One day during the re- cent primary campaign an earnest and perspiring Democrat stumbled on a barber shop full of Filipinos, learned how many there are here and im- mediately ‘became excited. He began spending money and talking of the virtues of Al. Smith. They agreed that Mr. Smith was a ver’ nice man—but was he as strongly for Filipino inde- pendence as Mr. Bryan? Sure he was the earnést worker assured them— Smith was just like Bryan. After that they accepted and puffed high-priced cigars galore; in fact, absorbed the en- tire stock of an adjajcent cigar store. Then along came another earnest Democrat. “Whatcha wastin’ good money on those bozos for?” he de- manded. ‘They don’t have any vote. There’s a Supreme Court decision on that. Only those who have been in the American army or navy have a vote.” Now they are talking about a new hotel in Honolulu at a cost of $750,000. Evidently somewhere in the jungle over there they have found a few aborigines who haven’t been stung on hotel promotion. Maybe they can put it across, notwithstanding the fact that they already have over there a recent- ly constructed proposition which a financial acquaintance of mine, a resi- dent of Hawaii, on a visit here, told me the other day, was losing just about one dollar a minute as near as they had figured it out. A recent census of the hotel situation in Michigan by statistical experts, al- lows for 952 hotels in the entire State, which has all the merit of a 50 per cent. guess. Detroit alone has nearly that number, and at one time the State Association registered 547, but they only recognized the leading institu- tions. Governor Green is on record as fa- voring a $200,000 appropriation by the next Legislature, to be used in adver- tising the varied resources of Michigan, an idea advanced many years ago by Fred Pantlind, and which has been carried out satisfactorily by many other states. including California, which has reaped ten-fold benefits from such an expenditure. The Governor also goes a little far- ther and suggests that the railroads do something in the matter of diverting summer travel toward our resort sec- tions. If he will influence the rail- roads along the line of offering attrac- tive summer rates, instead of forcing prospective visitors to depend alto- gether upon their own means of trans- portation, he will accomplish much more than he will by his advertising program, although, of course, an ad- vertising program, efficiently carried out, is a good thing. One need only to look back a few years and visualize the hordes of resorters who came to Michigan by rail and water and com- pare data with what they are doing along those lines at present. Cheaper rates with traffic, or high rates with none, seem to be the issue. Seemingly all the propaganda for the cancellation of war debts has failed to convince the American people that they should adopt such a policy toward their European debtors. Yet private cliques, which include prominent men in the financial centers of the East, continue the futile effort to create pub- lic sentiment for the wiping out of these enormous obligations. They have circularized nearly everybody in the country, from time to time, and I notice recently another attempt is be- ing made in that direction, which, it is to be hoped will go unheeded. America certainly accomplished her share during the war, and after it was all over, continued to finance every- body across the water, including a lot of countries which show evidence of consistent and perpetual bankruptcy, and have for decades. They just don’t want to and are rapidiy getting into the notion that they don’t have to— pay. Winston Churchill’s recent bud- get speech sheds a strong light upon Britain’s financial condition. We need no longer sympathize with the “heav- ily burdened British taxpayer.” This year Britain is scheduled to pay the United States approximately $150,000,- 000, but she will receive from her war allies on the continent and from Ger- many almost an equal amount, which doesn’t create so much sympathy for those taxpayers. As to France, Jean Monet, one of her biggest -financiers, said recently that she is looking for an outlet for her surplus funds, presumably now having plenty of money to loan. Italy, on the other hand, has been rehabilitated and displays a perfect willingness to pay. Recently at a convention of the Na- tional Foreign Trade Association, at Houston, George P. Auld, former ac- countant general of the reparations committee, stated the case very logical- ly when he said: “It is inconceivable that the Ameri- can people should be willing to place themselves in history as the butts of such a collossal hoax. If we reduce these debts further we ought to do it on grounds more creditable to our in- telligence.” It will be remembered that after John Alexander Dowie had established a cult and organized a very formidable band of followers, an _ insurrection arose during his long and final illness and he was dethroned, Wilbur Glen Voliva, a leader of the opposition, as- suming the kingly robes and continu- ing his reign up to the present time. In an absence to foreign climes where he seeks evidence to sustain his theory that the world is flatter than a griddle cake instead of spherical, some of his followers are trying to prepare for him some of the quieting tonic which was applied to Dowie, and this by using the kindly and unselfish offices of Aimee Semple MacPherson, of Angel- us Temple fame, Los Angeles. The good people of Zion City, by so doing, are encouraging the creation of another William Hale Thompson regime in ‘Chicago and Illinois. “Aimee,” as we all call her out here, claims that her former persecutions were due to her in- fluence in political affairs in California, and I guess she had the right dope. Political influence, wielded by ther in the city of Chicago, of the same poten- cy as her California brand, might make a housecleaning possible and, at least, could accomplish little harm. It might set her citizenry to thinking hard. Napoleon Bonaparte’s hat was sold at auction the other day for the tidy sum of $15,000, a French army officer carrying off the prize. But if the pur- chaser attempts to wear the hat in the hope he will achieve greatness by so doing, he is quite likely to fall short of the mark. It is not the hat, but what goes in it that figures in the re- sults. Frank S. Verbeck. —_2-.___ Differ on Millinery Trend. Discussing millinery trends in pop- ular price lines, a manufacturer claims that velvet, soleil felt and felt will be good for fall. Another said that velvet is a late summer item. He is now preparing a line of velvet hats in sport and afternoon styles, promising de- liveries from June 15 on. Pastel shades and black, the latter with satin crowns, will comprise the color range. Ribbon trimming is used on both types. The same manufacturer is very doubtful of velvet as a fall millinery fabric, and stresses felt, ribbon, satin and light- weight velours, made up in small, snug- fitting styles. —_*# > ___- Modernistic Goods Reordered. The interest of retailers in merchan- dise of modernistic design continues to grow. Early sampling has given way to fair re-ordering as buyers have become impressed with the practical merchandising possibilities of the new trend. While consumer reaction was timid at first this has been largely overcome by the featuring of the mer- chandise by many stores. As a future development it is believed that linking up the modernistic idea with ‘“en- semble decoration” will result in en- larged sales of a number of lines, which is not usually the case with novelty trends. —_—_>++____ Stores Not Much Ahead. Department store sales generally for the six-month period to end this month are not likely to show any marked gain in comparison with the figures for the same period last year. Sales during the first quarter of this year showed up fairly well, but April and May were disappointing. The June turnover re- mains an open question. If gains are made they are not likely to affect radically the comparison between this half-year and that of 1927. Poor sell- ing weather during the critical Spring - period is cited as the main cause. Some individual stores and departments, however, have been showing’ substan- tial gains. —_>+.__ Plain Colors in Cheaper Dresses. In the popular price dress lines the demand so far appears to be centered on plain georgettes and chiffons made up in fancy styles. The colors wanted are navy blue, English red, beige, some billiard green. and a few numbers in pastel shades. The one-piece silhou- ette predominates in this grade of merchandise. Pleated skirts, extra capes, scarfs and, occasionally, lace trimming are noted in addition to the wide swathed girdles finished with bows and sashes. —_>~-.___ Employment of Wholesale Grocers as Agents For Distribution. The National Candy Company with the introduction of a new bar is in- augurating a new selling plan. Six selling crews are sent to as many fixed territories to help the jobber get the goods into the retailer’s hands, and Life. $4.00,000,000. 805 Grand Rapids Savings Building SEND FOR Endowments maturing in two to 40 years. Pensions and annuities paid monthly for Sun Life Assurance Co. assets over JOHN E. GODFREY after that to teach the retailer how to plan effective selling campaigns, at- tractive window dressing and neigh- borhood publicity. >. ___ Had Nothing on Her. “Ts this your name?” politely en- quired the paying teller to the elderly woman at the window. “Certainly,” was the haughty answer. “T am sorry, Madam, but you will have to be identified. I don’t know you.” “Now, don’t be silly,” was the in- dignant reply. “I don’t know you either.” ——_>-+___ How Do You Want Ice Cream Boxed? Drake University recently made a market analysis of ice cream consump- tion in the city of Des Moines, Ia. Three hundred and fifteen families were interviewed, of which 165 showed their preference for factory-filled pack- ages because they were more sanitary, more convenient and fifty preferred store-packed ice cream primarily be- cause they felt they received more for their money by this method. —- > ___ Old Hotel Razed. Port Huron, June 12—The old Cen- tral Hotel, which a half century ago was known throughout Eastern Mich- igan by lumbermen, farmers and poli- ticians, is being razed to make way for a business block. D. D. Brown, cash- “ier of the First National Bank and Trust Co., which owns the property, states that work of tearing down the old structure, which stands just off the main street behind the bank building, will begin soon. The building stood on the main avenue but in 1873 it was moved back to make way for the bank building. ——__2- Developing Personnel. A branch manager who was whirl- ing about in circles realized he must do better work or resign. He put down time he spent each day on each item of his work and discovered himself doing innumerable trivial things. Then he scheduled his duties and the time each justified, and as a result trans- ferred many tasks to others. From that day he began to be a real man- ager. —_+--___ Grand Rapids—The Minolager Co., 202 Marquette street, has been incor- porated to manufacture and sell medi cines, with an authorized capital stock of $20,000, of which amount $2,160 has been subscribed and paid in, $345 in cash and $1,815 in property. Ordinary Life... Life policies paid up in 10 to 20 years. 18 years with the Sun Life BOOKLET MICHIGAN DRUGS Soare of Pharmacy. Dykema. Grand Hapids Mich igan Presiden i—J res.—J. Edward Richardson tor—Garicid M. Benedict. San- iMAtiOn Dessions—Letroit third Tucadey in June Mare vet i Tues- € AUEUS isrand third in November Mirkigan State Pig ees ical Association. : I]. M. (Nechanowski J. Koor Detre it Mus- : , rr > 2 G ags : ry a dain : — es Globe Soap Co., Detroit. i. 2 ue = aoe Cn er 6 e 1s H. r rep._ 90@3 05 are appliqued to pick out the design. y e Batte : * ee er xs Fne fee oS 8 ogers Prep. -. 2 90@3 0. i PI I : i Sg W ayne Battery Co., Detroit. é Prickly Ash oo @ 1% ‘Turpentine, less 63q 76 8 P New evening slippers are covered sol- 3utterfield Realty Co., Detroit. Wintergreen, : : : lester 51d: Pinca Ce ‘ i Z a... @ GO@6 25 i idly with small spangles that give the W estern Building I inance Co., Detroit Extracts Wolermecx a Mincatancewe effect of a gilded or silvered surface. pore 4 pers oo ae aang Ligdsice 60@ 65 birch __-__--. 3 00@3 25 Acetanalid __... 57@ 15 ‘ .awrence evelopment Co., etro1 Licorice, powd. __ 60@ 70 1; ae : Alum _ Sui , c . ce > ; : > 2 a ’ - Wintergreen, art 75@100 “Um -.-----_._ O8w lz rather like the fish and the reptile Eastern Heights Land Co., Detroit. Worm Seed _... 5 50@5 75 Alum. powd and skins that are now so. fashionable. National Finance Corporation, Detroit Flowers Wormwood 16 50@16 75 Bee wa 09@ 15 Small spangles are sewn on all-over West Park Realty Co., Detroit. a See 1 75@1 85 trate... 8 1868 40 a 5 ; Salac ; Chamomil red. @ a a lace gowns and coats. oe Dae eo ounuring Chamomile yay @ 30 Potasalum geal eer es ~awarad jj. INebel, Inc., etroit. 7 Bicarbonate 35@ 40 powdered __.. 6%@ 15 Belts are an important item in this Detroit Ginger Brew Works Detroit. eisai Bichromate __-__ 15@ 25 Cantharides, po. 1 50@2 00 season’s *ss. They are Cadillac Cotton Products Co., Detroit. : : Bromide ...._ =. «69@ %& Calomel 2 72@2 82 ason’s dress. They are made of * Acacia, Ist _-..: 50@ 55 Bromide _.____ 54@ 71 Capsicum, powd 50wW. 60 ! ae : ‘ i Sehr 2 a . r ‘ ee “ ee suede, lacquered leather, reptile skin, : . : 4 E ik io 2nd -__. 45@ 50 Chlorate, grand. 23@ 30 caren ee ( 00@7 uO atlas : i : een Hunting Long Enough. acacia, Sorts __. 20@ 25 Chlorate, rowd. assia Buds ____. 30w 3a metal, ribbon and dress goods. Most fe . Gacde auneared af the Siete Fomdorea sq 40 oi “a 6 Cee 50@ bs of them are narrow, some but an inch i One * Bee, pie Z el es ao ee pas oe $5 Cyanide __.______ 30@ 90 yoo tee oa 14@ 16 Ada a: eee Cc mae county judge’s office and asked for a -110eS ape row u@ 35 Tedide: =. 4 47@4 70 orotorm __ 53@_ bu wide, aid those for sports suits have : ye Aloes (Soc. Pow.) 75@ 80 Permanganate 20@ 30 Chloral Hydrate 1 20@1 5u buckles of leather or metal. The belts license. Asafoetida SS 50@ 60 Prussiate, yellow 35@ 45 Cocaine .._____ 12 85@13 dy ‘ : : “yN7 . . et a oN 75@1 00 Prussiate, red __ @ 70 Cocoa Butter __ 65@ 90 f stitched cloth or silk or ribbon are What kind of a license?” asked the Camphor _____._. 85@ 90 Sulphate : _ 385@ 40 Corks, list, less 40%-50% worn with fine jeweled buckles. Cry- Judge, “a hunting license?” Snaine. wed . "3 Ce Saeey 2% @ te / : 7. aaa rua S y ae @ 7 > ras, Va. @ v stal, enamel and all of the odd buckles “No,” was the answer, “Ay tank ay ae — ae @1 ao Roots eos Sublm 2 25@2 3u ee : ee Soe 8 eon Salts, leat tue 16 ny fea) On Gi Fer Jd naica_ ) ) ) J Tragacanth _ 2 00@2 3: singer, Jamaica. 60@ 65 Ergot, powdered __ @4 00 eC 8 Se a cp Mike White ne fs Gol ORT poe | a 00 Formaldehyde, lb. 11%@30 7yOldenseal, pow. 7 50@8 00 Gelatine 8C@ 90 Insecticides Ipecac, powd. __ @666 2... 2 oo Glassware, less 55% Arsenic 2 » 2 Licorice ____ - g@ 40 Siicouweu. 6 medley pecenic «| ON - Licorice. pow eg 20@ 30 Glassware, full case 60%. Reo el os kt Gens, pownered. 36¢ Glauber Salts, bbl. @02% PARIS GREEN Bue Vitsol, Nees 09M xe itis. dowdercd Joy 4) Glauber Salts, bbl. G0d%, Bordea. Mix Dey 12@ 36 Poke, powdered __ _ 35@ 40 hy fo a uae Ft Hellebore, White Bahar, awd. @iqo Glue, Brown .. wa 2 ARSENATE OF sudaa "age go Hosmwood powd, 0 Gite, Brown Grd, Ieay 3 Hoce: Powder. ue 59 Sarsaparilla, Hond, Gis “whit a e 39 LEAD Lead Arsenate Po. 13%@30 ground -.--___- . ae 25@ 43 Lime and Sulphur Sarsaparilla, Mexic. @ 60 fa core a 93 ENATE OF Dry <---—---—-- 08@ 22 Squills --———____ se 6 2 aes a ARS Paris Green -... 24@ 42 Squills, powdered 70@ 80 Joaoform 2... 8 00@8 30 Tumeric, powd._. 20@ 25 Load Acataia |. mm 2 oe = zead Acetate __ 20@ 30 CALCIUM Valerian, powd.__ @100 vw. ae Leaves MIRCG @ 1 50 Buca @1 05 Mace, powdered_ @1 60 ee ae @ 5 Menthol ____-_. 7 50@8 00 FUNGI BORDO Buchu, powdered @1 10 Seeds Morphine 12 83@13 98 Sage, Bulk ______ OG 30 Anis @ 35 Nux Vomica ._.. @ 30 DRY LIME. AND Sage, 4 loose __ @ 40 Anise, powdered 35@ 40 Nux Vomica, pow. 15@ 25 Sage, powdered,__ @ 35 Bird, ts 13@ 17 Pepper, black, pow 57@ 7) SULPHUR Senna, Alex. -... 50@ 75 Canary ___--__ 10@ 16 Pepper, White, pw. 65@ 75 oa pow. pet = Sy Fo. 30 we a rine Burgudry_ ve = o eek @ ardamon @: Wassiag® ( 5 PESTROY TUBER Coriander pow. .40 30@ 25 Quinine, 5 oz. cans @ 59 Oils Pee ae 15@ 20 Rochelle Salts __ 31@ 40 TONIC ah Ghats Honnell | =§686@. 60 «=Saeharine 2 60@275 + ? oY, ee ete 7 5 Se > tee @ 22 true ---_--__ 7 50@7 75 ao ground __ 1@ ip Saha Minter 300 40 BLUE VITRIOL, FORMALDEHYDE, ETC. Almonds, Bitter, = | Foenugreek, pwd. 15@ 25 Soap, green” is@ 36 artificial -.--- 3 00@3 25 Hemp _ ’ 8@ 15 Soap mott cast. @ 25 Almonds, Sweet, Lobelia, powd. __ @160 Soap, white Castile WE. CARRY STOCK OF ALL THE ABOVE. fee 1 50@1 80 wustard, yellow 17@ 25 case "@15 00 : ’ - Mus rd, ae 2 20 Sind thi i adi —PERHAPS THE LARGEST LINE. IN THE ee Oe mae iow. to Re Me ent Amber, crude -- 1 25@1 50 Quince ~ 1 25@1 50 ess, per bar -- Amber, rectified 150@1 75 gsipading _..___ 45@ 6o Soda Ash _.__ 72 10 STATE WRITE FOR PRICES Anise ---_-----. 1 25@1 50 sunflower ____.. 114@ 18 Soda Bicarbonate 3%@ 10 : : Zergamont ---. 9 00@9 25 Worm American 30@ 40 Soda, Sal __..__ 02% 2@ 0s Catjennt i.0. 2 00@2 25 - i 1evz @7 Spirits Camphor “@1 20 . Cam 5 o0@s 7 ee Bevel = GC nere Sulphur, roll. s%@ 10 Castor 22030 @17 Sulphur, Su beac b @ H ? Itine & E erkins Drug Cc m Cedar Leaf 2 00@2 25 : Tamarinds 20@ 25 aze Oo pany Citronella ._____ 1 00@1 20 a Tinctures @iso Lattar Emetic __ 70@ 75 Cloves .. ...... 2 .00@2 75 Aconite --_._ ae a / Turpentine, Ven. 50@ 75 MANISTEE Michigan GRAND RAPIDS Cocoanut... ane 36 BlOes @1 56 Vanilla Ex. pure 1 50@2 00 Cod Lievr __---- 2 00@2 45 Arnica ---_______ @1 50 Vanilla Ex. pure 2 25@2 50 — a meee «6Croton ___.__-_. 2 00@2 25 Acafoetida _____ @2 28 Zine Sulphate _. 06@ 11 and are intended to be correct at time of going to press. MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing Prices, however, are liable to change at any time, and country merchants will have their orders filled at market prices at date of purchase. = ADVANCED Salmon—Pink, Alaska California Prunes Paris Green Rice AMMONIA Quaker, 24-12 oz. case 2 50 Quaker, 12-32 oz. case 2 25 Bo Peep, 24, sm. case 2 70 Bo Peep, 12, lge. case 2 25 APPLE BUTTER Quaker, 24-12 oz., doz. 2 25 Quaker, 12-38 oz., doz. 3 35 AXLE GREASE Ss 1h, CULL LL a. 3 ibe 10 lb. pails, per doz. 8 50 15 Ib. pails, per doz. 11 95 25 ib. pails. per doz. 19 15 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Boyes, 106, 66%. 95 ieval 6 og: doz. .... 2 7 Royai, 12 oz.. doz. __ 5 20 Royal 6 ib. . bl 2b Caiumet. 4 oz.. doz. 95 Cainmect, & oz... doz. 1 35 Calumet, 16 oz., doz. 3 35 Calumet. 5 Ib.. doz. 12 75 Calumet, 10 Ib.. doz. 19 00 Rumford, lc, per doz. 95 Rumford, 8 oz., doz. 1 85 Rumford, 12 oz.. doz. 2 40 Rumford, 5 lb.. doz. 12 50 K. C. Brand Per case oo Mee 3 70 28 Sez. 5 50 0 BGreg 7 20 Ja den. ee ; 2 80s. ....._ 8:30 oo. oon. 3 oe “size, % doz. ee aan JENNINGS The Oriainal Condensed 2 oz., 4 dz. cs. 3 00 O94; oz.,3 dz. cs. 3 75 Am. Ball,36-1 oz., cart. 1 00 Quaker, 1% oz., Non- freeze, dozen __.... 85 Boy Blue. 36s, per cs. 2 70 BEANS and PEAS 100 ib. bag Brown Swedish Beans 9 00 Finto Beans —_ 9 50 Red Kidney Beans_. 11 00 White Hand P. Beans 11 50 Cal. Lima Beans —... 11 00 Black Eye Beans —. 8 50 Split Peas, Yellow __ 8 00 Split Peas, Green __ 8 00 Scotch Peas ......_- 5 ie BREAKFAST FOODS Quaker Oats Co. Brands Case Puffed Wheat, 36s _. 4 3 Puffed Wheat, 48, Ind. 1 45 Puffed Rice, 36s —_.. 5 60 Puffed Rice, 48, Ind. 1 55 Matete 24 Muffet, 48, Individual Hominy Grits, 24s ---_ Farina, 24 _- ae Scotch Barley, 4 Corn Meal, White, 24 Corn Meal, Yellow, 24 Pettijohn Food, 18 - Quaker Oats, 18 WWM wd NN NNEH hd = o Quaker Oats, 12s Jae Mother Oats, 12, Allm. 25 Mother Oats, 12, China 80 Kellogg’s Brands. Corn Flakes, No. 136 Corn Flakes, No. 124 ton vo Silver Flake Oats, 18s Silver Flake Oats, 12s 90 lb. Jute Bulk Oats, Beefsteak & Onions, s ; Chil Con Ca: is _. Deviled Ham, %s ___ | DECLINED i Pork - Corn Fiakes, No. 102 2 60 Sardines, % Smoked 6 75 Pep, No. 224 oe 270 Salmon, Red Alaska 3 76 Peo, No. 202) 3 2 00 Salmon, Med. Alaska 2 85 iK > Dutch packares oo 2 40 COD FISH WG GlOS co 164%q Tablets, % lb. Pure __ 19% COR 1 40 Wood boxes, Pure __ 29% Whdte Cod: 22. 11% HERRING Holland Herring Mixed; Keys. 2.25. . 100 Mixed, half bbls. __ 9 00 Mixed, Dbis.. 00 3 16 00 Milkers, Kees 22. 2-16 Milkers, half bbls. __. 10 00 Mikers, pis. 18 00 K K K K, Norway .. 19 50 Sib pete 1 40 Cut TLuach 22 1 %5 Roned. 19 Ib. hoxes __ 15 Lake Herring % Db, 100 the, 22 6 50 Mackerel Tubs, 100 Ib. fncy fat 24 50 Tubs, 50 count coe 00 Pails. 10 Ib. Fancy fat 1 75 White Fish Med. Fancy, 100 Ib. 13 00 SHOE BLACKENING 2 in 1, Paste. doz. __ 1 35 E. Z Combination, dz. 1 35 Dri- Woot, dos. <2. 0) 2 00 Bixtyve, (on oo 1 35 Shinota. dom so 90 STOVE POLISH Blackne, per doz. __.. 1 35 Rinek Silk Tiiqnid, dz. 1 4 Black Silk Paste, doz. 1 25 Enameline Paste, doz. 1 35 fnameline Liquid, dz. 1 35 BE. Z. Liquid, per doz. 1 Radium, per doz -... 1 Rising Sun, per doz. 654 Stove Enamel, dz. Vulcanol, No. 5, doz. Vulcanol, No. 10, doz. Stove, per doz. SALT Colonial, 24, 2 lb. -_.- Colonial, 36-14% —----. Colonial, Iodized, 24-2 Mea No. f£ Bbis. 2.2 Med. No. 1, 100 lb. bk. Farmer Spec., 70 Ib. Packers Meat, 50 Ib. Crushed Rock for ice cream, 100 lb., each Butter Salt, 280 lb. bbl. Block, 50 Ib. Baker Salt, 280 Ib. bbl. 24, 10 lb., per bale —... 35, 4 Ib., per bale .... 50, 3 lb., per bale —._. 28 tb. bags, Table Qld Hickcory, Smoked, GtG ih 2 oe wore nore Now wm 4 Per case, 24, 2 Ibs. .. 3 40 2 30 Five case lots eres Iodized, 24, 2 Ibs. __-. 2 40 BORAX Twenty Mule Team 24, 1 Ib. packages -. 48. 10 oz. packages __ 96. 4 Ib. packages SOAP Am. Family, 100 box Crystal White, 100 __ Export. 100 box Bie Jack, 60s... Fels Naptha, 100 box Flake White, 10 box Grdma White Na. 10s Swift Classic, 100 box Wook 200 bok. Jap Rose, 100 box __.. Fairy, 100 box Palm Olive, 144 box 1 Dave: 160 bo oo Qetagon, 120 _..........00 Pummo, 100 box _... Sweetheart, 100 box _ Grandpa Tar, 50 sm. Grandpa Tar, 50 Ilge. Quaker Hardwater Cecoa, 72s, box __.. Fairbank Tar, Trilby Soap, 100, 10c Williams Barber Bar, 9 Williams Mug, per doz. CLEANSERS 40. 85 80 can cases, $4.80 ror case 3 4 2 4 4 1 a 4 5 2 3 2 4 t 8 6 3 4 5 3° 4 6 7 WASHING POWDERS Bon Ami Pd, 3 dz. bx 3 75 Bon Ami Cake, 38 dz. 3 25 Brie 2 85 Climaline, 4 doz. ___. 4 20 Grandma, 100, 5c - 3 55 Grandma, 24 Large ... 3 55 Gold Dust, 100s ______ 4 00 Gold Dust, 12 Large 3 20 Golden Rod, 24 __-.-- 25 JUSS 3 G06. 2 50 La France Laun., 4 dz. 3 60 Luster Box, 54 3 Old Dutch Clean. 4 dz 3 40 3 Octagon, Ga 2... 90 Rinse, 40s 2.20 3 20 Rimee, 246 0 25 Rub No More, 100, 10 OR ce 3 85 Rub No More, 20 Lg. 4 00 Spotless Cleanser, 48, GO Om, 3 85 Sani Flush, 1 doz. _. 2 25 Sapdlio, 3 dos. _.... 15 Soapine, 100, 12 oz. _ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 24 Large: _. 4 80 Speedee, 3 doz. __-_-- 7 20 Sunbrite, 72 doz. __.. 4 00 Wyandotte, 48 __._. 4 75 SPICES Whole Spices Allspice, Jamaica ___. @25 Cloves, Zanzibar _... @38 Cassia, Canton -_____ @22 Cassia, 5c pkg., doz. @40 Ginger, African __-___ @19 Ginger, Cochin ._.___ @25 Mace. Penang 1 39 Mixed, No. £ ... __ @32 Mixed, 5c pkgs., doz. @45 Nutmegs, 70@90 _____ @59 Nutmegs, 105-110 _._ @59 Pepper, Black —_..._ @4€ Pure Ground in Bulk Allspice, Jamaica _._.__ @29 Cloves, Zanzibar a E45 Cassia, Canton —_____ @28 Ginger, Corkin __..__. @38 Mustard 2.00 @32 Mace, Penane _.-_ sy 356 Peper, Biaek 2.5 | @55 Nutmess 0 a5 Pepper, White _... @i2 Pepper, Cayenne __.. @36 Paprika, Spanish __.__ @52 Seasoning Chili Powder, l5e¢ ____ 1 35 Celery Salt, 3 oz. _._: 95 Sage, 2 a7, 90 Onion Salt. 1 35 Garlic ( 1 35 Ponelty, 3% oz. ___. 3 35 Kitchen Bouquet ____ 4 50 Laurel Leaves _______ 20 Marioram, 1 oz. 90 Savory, | 04, _...... .. 90 Thyme, loz 90 Tumeric, 2% oz. ___. 90 STARCH Corn Kingsford, 40 lbs. _... 11% Powdered, bags 4 50 Argo, 48, 1 lb. Cream, 48-1 Quaker, 40-f 07% Gloss Argo, 48, 1 Ib. pkgs. 3 60 Argo, 12, 3 lb. pkgs. 2 96 Argo, 8, 5 Ib. pkgs. __ 3 35 Silver Gloss, 48, Is _. 11% Elastic, 64 pkgs. ____ 5 36 Tiger, 48-1 3 30 Tiger, 60 ths. 2. U6 CORN SYRUP Corn Blue Karo, No. 1% Blue Karo, No. 5, Blue Karo, No. Red Karo, No. 1% Red Karo, No. 1, 1 dz. Red Karo. No. 10 beak oe Loe i Go to bo to Go bo Oo 00 Go Ot OT COCO Hm OI OT Ss. Imit. Maple Flavor Orange, No. 1%, 2 dz. 3 22 Orange, No, 5, 1 doz. 4 51 Orange, No. 10 2 4 31 Maple. Green Label Karo __ 5 19 Maple and Cane Kanuck, per gal. .... 1 80 Maple Michigan, per gal. ._ 2 50 Welchs, per gal. _... 3.235 TABLE SAUCES Lea & Perrin, large__ 6 00 Lea & Perrin, small__ 3 35 Pepper 200 60 AOVar Mint 2 40 Tobaseo, 2:00...) 4 25 Sho You; 9 o2.. doz, 2 25 Pohl TARE 4 75 A-1, sma... BG Caner. 208. 3 30 Zion Fig Bars Unequalled for?’ lee tveetateteme- tele! peeding Up Cooky Sales S) O btainable from Your _ Wholesale: Grocer Va Cs iatist te Merete) TEA Japan Medion 27@33 Cholée 37@46 Raney 54@69 Ne. i Ninn... 54 I Ib. pke. Sifting: _..... 13 Gunpowder Choice aan ae Ramey 47 Ceylon Pekoe, medium _...... 67 English Breakfast Congou, Medium —..... 28 Congou, Choice ___. 35@36 Congou, Fancy ___. 42@43 Oolong Medium . 93 ae Cholee oo 45 Panecy 20 50 TWINE Cotton, 3 ply cone ____ 40 Cotton, 3 ply pails ._.. 423 Wool @ ply 18 VINEGAR Cider, 40 Grain — aT White Wine, 80 grain__ 25 White Wine, 40 grain__ 19 WICKING No. 6 per gross 15 No. 1, per gross _.. 1 35 No. 2, per gross .. 1 &6 No. 3, per gross __.. 2 60 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 60 Rochester, No. 3, doz. 2 00 Rayo, per @e@ . __ 75 WOODENWARE Baskets Bushels, narrow band, wire handles ______ 1 i Bushels, narrow band, wood handles _____ 80 Market, drop handle. 90 Market, single handle. 95 Market, extra _..__. 1 60 opine. large ... 8. 8 50 Splint. medium _..._. 7 60 Splint, small... 6 50 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each__ 2 55 3 to 6 gal., per gal. __ 16 Pails 10 qt. Galvanized .... 2 50 12 qt. Galvanized _.. 2 75 14 qt. Galvanized -... 3 25 lz yt. Flaring Gal. ir. & ov 10 gt. Tin Dairy _.-- 4 66 Traps Mouse, Wood, 4 holes_ 60 Mouse, wood, 6 holes. 70 Mouse, tin, & holes __ 65 Rat, weed 1 00 Rat. spring =...) 1 00 Mouse, spring 30 Tubs Large Galvanized .... 8 75 Medium Galvanized __ 7 56 Small Galvanized .... 6 78 Washboards Banner, Globe __--.._ 5 50 Brass, single __.... 6 00 Glass, single 2. 6 00 Double Peerless ____ 8 50 Single Peerless ___ . 7 60 Northern Queen _____ 5 60 Wniversal 2.0 7 26 Wood Bowis Is in, Botter _...... 5 00 1b in, Butter 9 00 it .im, Butter 22k. 18 00 19 in. Butter ....2 25 00 WRAPPING PAPER Fibre, Manila, white. 05% No. | Five . eo ie Butchers D. F. __-... 06% Kvate oe 07 Kraft Stripe =... 09% YEAST CAKE Magic. 3 dom, =... 2 70 Sunlight, 3 doz. ..... 2 70 Sunlight, 1% aduz. .. 1 35 Yeast Foam, 3 doz. _. 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 30 30 REACTIONS OF OUR READERS. Pertinent Thoughts on Several Very Vital Topics. Grand Rapids, June 7—I have read the article in your issue of June 6, on page 32, written by Gerritt Vander- Honing, President of the Grand Rap- ids Retail Grocers and Meat Dealers Association. In this article Mr. VanderHoning states that the local commission mer- chants and jobbers are selling straw- berries to the chain stores in part cases on 5 and 10 cent margins. This statement is entirely untrue. The in- dependent stores are buying merchan- dise just as cheaply as the chain stores buy them, quality considered. Natural- ly, some cars are sold to chain stores cheaper than they would be sold in single case lots. But I am not afraid to say that Mr. VanderHoning is greatly mistaken in saying that on Fri- day, June 1, chain stores bought ber- ries for less than $2.75 per crate. I know that our firm, Ellis Brothers Co., did not sell berries even as low as $2.75 per crate in carlots, and I can vouch for the other jobbers here also. I am absolutely positive that no berries were sold that low. If Mr. VanderHoning knows the inside of this, as he says he does, and is so positive that his statement is true, why not furnish ithe names of both the jobber and chain store in this case, in order that it may be traced? I want Mr. VanderHoning to know that there were lots of berries sold as low as $3 per crate on Friday, but on Saturday ‘berries sold for $3.50 per crate, and he, as President of tthe As- sociation, has been in business long enough to know that the market fluctuates and is regulated by supply and demand. Edward Ellis. Kalamazoo, June 2—Enclosed find $3 for the Tradesman. I enjoy read- ing it very much, especially the Realm of Rascality and also your exposure of such firms as Cheek-Neal, etc. I had some experience with Maxwell House coffee over a year ago. My jobber urged me to take it on and I did. Shortly afterward I was out and, hav- ing a call for some, I mentioned to another salesman that I would have to go out and get some. He said he had seen it in an A. & P. window for less than I could buy it, so I went there and asked for ten pounds of it, but they only had seven. I ‘took that, thinking they had not made much on that deal. Shortly afterward I heard it was sold at two prices. When my jobbing salesman called again I told him what I had done and said, “That ends Maxwell House coffee in my store.” He laughed at me and said, “Does Mr. Schreur think the can buck Cheek-Neal & Co. or Pet milk or Campbell’s?” I said, “No. I am not so conceited that I think I am even a drop in the bucket, but if there were only a few more like me they would begin to take notice.” And so I am glad you show up those unfair meth- ods and I hope you will keep it up. Steven Schreur. Muskegon, June 11—I have been a subscriber 'to the Tradesman for many years and I think I enjoy and appre- ciate it more than ever. I don’t know what I would do without it in these strenuous times with such fierce com- petition. Keep up the noble fight. All my best wishes for a continuous suc- cess. F. X. Groleau. Charlevoix, June 11—Just a line to let you know my store was closed last winter and now we are restocking and getting ready for the big resort trade. I read in your last Tradesman that the average life of grocers at the present time is 7.1 years. I think I must be a sticker. I have been at the game for thirty-fie years. I certainly enjoy ‘ ; i ' ere MICHIGAN TRADESMAN the Michigan Tradesman. It is em- phatically the best trade paper printed and many thanks to Mr. Stowe for all the good he ‘has done for the mer- chants. Louis S. Orlowski. Saginaw, June 11—Do not think that I am not interested or have lost inter- est in the battle you are waging in be- half of all individual merchants simply because “Cheek” sold out. Far into the future will reach the effect of this latest of your moves. The consternation it caused all double crossing manufacturers will never be fully known. I am here to tell you that it caused some commotion. Charles Christensen. Morrice, April 28—Enclosed please find check for Michigan Tradesman for another vear. We enjoy reading it every year and my son, who has been with me in the store for the past year, thinks that it pays every month for the whole year’s subscription. He reads it from cover to cover every week as soon as it makes its welcome appearance at the store. W. E. Davis. —————— Late News From Grand Traverse Bay Traverse City, June 11—George Managhe & Sons, of Omaha, are con- ducting the Hannah, Lay & Co. clos- ing out sale. Salesmen are paid $1 per day and a commission on sales made. There seemed to be two inexperienced and officious salesmen on the floors to one prospective customer. First week’s sales were not heavy. Cuts in prices were not deep. The A. & P. Co. has acquired a site on West Front street for a large store, warehouse and meat market, to be erected soon. The company has three stores in this city. The Greilick Manufacturing Co. is fully employed on orders for period and modern furniture. The company employs 100 men and is adding cab- inetmakers and machine operators. The Manistee & Northeastern Rail- road Co. is adding a moderate sized addition to its passenger station. Committees representing several civic clubs are soliciting subscriptions to a fund of $6,000 to be used for the entertainment of resorters and tourists. Resorters are arriving by train every day, preparatory to opening their sum- mer homes. An_ occasional license plate issued by states outside of Michi- gan indicates the arrival of the advance guard of tourists. Public schools have been closed and a large increase in the number of such tourists is anticipated. House owners throughout the city are offering rooms for rent to tourists. They are not obliged to obtain licenses permitting them to do so. Their prices are considerably lower than those of the hotel keepers and the accommoda- tions afforded are, as a rule, inferior. Naturally, the business of the hotels is affected by such competition. Why should they not be obliged to obtain licenses and subject their rooms to in- spection by the health officials? Weather continues cool and vege- table growth is backward. A drive through the Southern section of Grand Traverse county, however, permitted one to notice that wheat and oats are vrowing heavily on the ground and look encouraging to the farmer. Highway commissioners of Grand Traverse and adjoining counties have large gangs of men at work improving the roadways, preparatory to the com- ing of thousands of tourists who travel through this region annually. Arthur S. White. Evening Jackets Come Into Favor. The “occasional” coat is sweeping the fashion world. type cf It is made of every goods from velvet to cotton, and is designed for any of many occasions. The novelty of the year is the evening jacket, worn not as 4 dress wrap but as part of an ensemble, in chiffon, lace, embroidered or spangled net. A decollette evening gown has this short, unlined coat which affords a slight protection and gives more for- mal appearance to a costume worn to the play or for dinner at a restaurant. Among the late winter models from Paris the evening jacket was made of metallic tissue pailletted net and chif- fon, or transparent velvet. In the lat- est collections printed chiffon and lace are most fashionable, and many beau- tiful ensembles are shown in the flower patterns in charming colors. Very smart coats of flannel, kasha and crepe are made on a simple model of straight silhouette and embroidered in wool or silk. Some of these are embroidered all over, others have deep borders of needlework about the bot- white wool, pattern tom only. < O— Good Sales on Straw Handbags. Local department stores report good business on toya straw handbags. Price is given as the main reason, although the wide variety of styles and color combination is said to have promoted sales interest. Buyers claim that it is seldom they are able to feature va- riety in novelty items selling at low prices. All sizes and shapes are feat- tured and the bags are fitted and have silk linings. Composition frames with modernistic clasps are used as well as leather covered and metal frames. Backstrap, top handles and thumb loop are also noted. These bags are priced from $24 a dozen up. June 13, 1928 yy wo a a6 a Uy, Yj Md NS SS WAR g Simply delicious with jam or marmalade. Makes a wonder- ful breakfast cereal served with milk or cream. Fine with poached eggs. Booklet iri every package gives dozens of other tempting ways to serve. Ask your grocer today. DUTCH TEA RUSK CO: HOLLAND, MICHIGAN Beccnllh Seely Manufacturing Co. 1862 - - 1928 Flavoring Extracts — Toilet Goods A standard of quality for over 60 years SEELY MANUFACTURING Co. | 1900 East Jefferson. Detroit Consult someone that knows Merchandise Value. GET YOUR BEST OFFER FIRST. Then wire, write or phone me and 1] will guarantee you in good American Dollars to get you more for your store or plant of any description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich. Phone Federal 1944. Buyers inquiring everyday— Henry Smith FLORALCo., Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. | ee . ww < > - . » é > i > 1 i) : ee . . { , * ri ° @ » a a ee => 64 < W > ra '. vt? i < 7! . « e a “wy ‘ ‘ 8 * e a ‘ 4 - ‘ . | i . = > s « . » 7 < > t | H ° € >. * { i j j ° . . { * ‘ ° a a ee * 4 < > ue . vt? « J . < 7! . « e a “ 4 s « . > * oy” ‘ ‘ | . ‘ as J . ¥ ¢ > « . June 13, 1928 a= Story of a “Credit Rotten” Town. (Continued from page 20) tions on staple prices apply to chains that apply to individuals; that despite this, chains price high grade merchan- dise logically, on exact knowledge as to logical and economic margins. It will appear, then, that the individual must follow suit or drop out of the running. There is no other way. Head-work, not back-work, must be the merchant’s dependence in the fu- ture. Exact knowledge must be the basis of such correct pricing as will cover cost, expenses and yield a profit —and no more. And to accomplish such pricing is a real job, believe me. But there is opportunity galore to sell worthy groceries to people who want good goods and who will trade in preference with one fine grocer who extends credit on sound lines, and that kind of business will continue to be what it always has been—the real profitable business. Paul Findlay. > -- Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, June 4—On this day was held the final meeting, as adjourned, in the matter of Louis Czarny, Bankrupt No, 2752. The attorney for the bankrupt and attorney for the trustee were each present in person. One claim was vroved and allowed. The matter of the amount of fees and expenses of the attorney for the trustee was submitted for decision and order. An order was made for the payment of expenses of administration and for the declaration and payment of a first and final dividend of 100 per cent. and interest on the claim allowed. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the ease will be closed and returned to the district court in due course. In the matter of Clarence L. Conrad. Bankrupt No. 3194, the trustee has filed his final report and account, and a final meeting of creditors has been called for June 18. The report and account of the trustee will be considered and passed upon. Expenses will be ordered paid and final dividend to creditors ordered paid. In the matter of Ward R. Brown. Bankrupt No. 3111, the trusee has filed his final report and account. and a final meeting of creditors will be held June 18. The report and account of the trustee will be passed upon. Expenses and a first and final dividend to creditors will be or- déred paid. In the matter of August Gumpert, Bankrupt No. 3111, the trustee has filed his final report and account, and a final meeting of creditors will be held June 18. The report and account of the trustee will be passed upon. Expenses will be order- ed paid, anl, if possible, a first and final dividend to creditors ordered paid. In the matter of Regal Sandwich Shon, Bankrupt No. 3123, the trustee has filed his final report and account, and a final meeting of creditors has been called for June 18. The final report and account of the trustee will be passed upon. The expenses of administration will be paid, as far as the funds on hand will permit. There will be no dividend. In the matter of Marlow Perks, Bank- rupt No. 3180, the trustee has filed his final report and account, and a finai reeting of creditors has been called for June 18. The report and account of the trustee will be passed upon. A first and final dividend to creditors will be de- e'ared and ordered paid. In the matter of Jacob D. Kirkhuff, Bankrupt No. 3152, the trustee has filed his final report and account. and a final meeting of creditors has been called for June 18. The final report and account of the trustee will be considered and passed upon. Expenses will be ordered paid asd if possible, a first and final dividend to crelitors ordered paid. In the matter of Cazimir Orlikowski and Leon F. Orlikowski and Orlikowski & Son, Bankrupt No. 3051, the trustee’s final report and account has been filed and a final meeting of creditors has been ealled for June 18. The final report and account of the trustee will be passed upon. Expenses will be ordered paid. as well as a first and final dividend to cred- ors. the matter of Le Roy C. Andrews, Bankrupt No. 3220, the final meeting of creditors was held on April 19. There were no appearances. Claims were prov- ed and allowed. The trustee’s final re- port and account was approved and al- lowed. Expenses of administration were approved and ordered paid, and a first and final dividenl of 2 per cent. to cred. MICHIGAN TRADESMAN itors ordered paid. No objections were made to the discharge of the bankrupt. The case. will be closed in due course, and the final meeting adjourned witnout date. In the matter of John C. Van Antwerp, Bankrupt No. 2985, the final meeting of creditors was held on April 19. There were. no appearances. Claims were al- lowed. The trustee’s final report and ac- count was approved and allowed. Ex- penses of administration and a first and final dividend of 11 per cent. to creditors were ordered paid. There were no ob- jections to dikcharge. The méeting ad- journed without date, and the case will be closed and returned in due course. In the matter of Stuart F. Lyon, in- dividually and doing busines8 as Lyon Music House, Bankrupt No. 3043, the trusteé’s final report has been filed and a final méeting was held April 26, There were no appearances: The trustee's final report and account was approved and allowed. Expénses of adminisration and a preférred tax claim were ordered paid, as far as the funds on hand would per- mit. There were no dividends to general creditors. Claims were allowed. No ob- jections were made to discharge. The final meeting then adjourned wihout date, and the case will be closed and retunred to the district court in Que course. June 2, We have to-day received the schedules, referénce and adjudication in the matter of Fred Meinke. Bankrupt No. 3465. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Grand Rapids. and his occupation is that of a laborer. The schedules show assets of $1,660 of which $260 is claimed as ex- empt, with liabilities of $893.83. The court has written for funds and upon re- ceipt of same, the first meeting of cred- itors will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: Commonwealth Loan Co., Grd. R. $225.00 W. L. Sund Electric Co., Grand R. 79.99 C. W. Mills Paper Co.. Grand R. 57.74 Fleischmann Co., Grand Rapids__ 39.75 Lee & Cady, Grand Rapids _____ eT W. H. Edgar & Son, Grand Rapids 24.56 John VanderVeen Co., Grand Rap. 105.75 Switt & Co,, Chieazo _..... G40 Ferris Coffee House, Grand Rap. 29.85 F. B. Galagher & Co.. Grand Rap. 114.32 Donker Coal Co., Grand Rapids__ 34.56 John B. Ghysels, Grand Rapids 65.00 Dr. A. Noordewier, Grand Rapids 41.00 June 4. We have to-day received the schedules, reference and adjudication in the matter of Mathewson A. C. Fox. Bankrupt No. 3464. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resi- dent of Kalamazoo, and his occupation is that of a laborer. The schedules show assets of none with liabilities of $1,468.97. The court has written for funds and upon receipt of same, the first meeting of creditors will be called, note of which will be made herein. The list of cred- itors of said bankrupt is ag follows: Personal Finance Co., Kalamazoo $145.00 Household Finance Co., Kalamazoo 180.00 Union Clothing Co., Kalamazoo__ 34.00 Costlow’s Clothing Co., Kalamazoo 83.00 Richards Clothing Co.. Kalamazoo 72.00 First National Bank & Trust Co., Malamazog. 22 165.00 Kal. Trust & Savings Bank, Kala. 144.00 VandenBerg Coal Co., Kalamazoo 10.00 3ronson Methodist Hos., Kalamazoo 65.00 Old Borgess Hospital, Kalamazoo 37.57 Dr. Benj. Nibbelink, Kalamazoo__ 50.00 Dr. Andrews, Kalamazoo ________ 39.00 Rex Spencer, Kalamazoo __________ 25.00 Cappert Garage. Kalamazoo ______ 25.00 Bob Blackburn, Kalamazoo ______ 50.00 Geo. ‘'edeshaw, Kalamazoo _______ 5.00 Frank Lorenzen, Kalamazoo ______ 37.00 Bestervelt’s Grocery, Kalamazoo __ 12.40 Cecola Grocery, Kalamazoo _______ 9.00 Dearborn Grocery, Kalamazoo __ 9.00 Art Maxam, Kalamazoo ______ 110.00 Gerald Huggins, Kalamazoo ______ 47.00 C. H. Klinger, Kalamazoo ________ 115.00 June 7. In the matter of Fred Phillips and Glen Phillips, individually and as copartners as _ Phillips, Bankrupt No. 3108, the final meeting of creditors was held on April 26. There were no appear- ances. Claims were proved and allowed. The trustee's finfial report and account was approved and allowed. An order was made for the payment of expenses of administration and for the declaration and payment of a first and final dividend of 6 ver cent. to ereditors generally. No objections were made to the dis- charge of the bankrupt. The final meet- ing then adjourned without date, and the case will be closed and reurned to the district court in due course. In the matter of Ray H. Waido, Bank- rupt No. 3261, the final meeting of cred- itors was held on April 27. The trustee was present. No others were present or represented. Claims were allowed. The trustee’s final report and account was approved and allowed. An order was made for the payment of expenses of administration, as far as the funds on hand would permit. There were no divi- dends. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date. and the case will be closed and returned to the district court in due course, In the matter of J. Ross Thompson, Bankrupt No. 3053, the trustee’s final report and account has been filed and a final meeting of creditors was held on April 19. There were no appearances. The trustee’s final report and account was approved and allowed. An order was made for the payment of expenss of ad- ministration, as far as the funds on hand will permit. There were no funds for dividends. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court in due course, In the matter of Harry H. Davisson, Sarikrupit No. 3080, the trustee’s final report and accOunt has been filed and a final meéting of creditors was held on May 21. The trustee's final report and account was approved and allowed. No creditors were present or represented. The trustee was not present. Claims were proved and allowed. An order was made for the payment of expenses of administration, as far as the funds would permit. There were no funds for divi- dends. No objections were made to the discharge of the bankrupt. The final meeing then adjourned without date. and, the case will le closed and returned to the district court in due course. Bond Prices Drifting Lower. Money's forward-creeping movement usually is studied nowadays for its ef- fect on stocks but its most striking re- cent counterpart perhaps appears in a downward drift in bond prices to which Wall Street itself has paid little atten- tion. New lows in Government securities daily emphasize the turn in the money market, and this decline represents more than the liquidation of the Fed- eral Reserve banks themselves in pro- motion of their firm money policy. Since a month ago when call money first touched 6 per cent., and since the 4% per cent. discount rate was inaugu- rated, corporation bonds have been fall- ing persistently. Many are setting fresh lows for the year. On the first signs of approaching dearness in money the banks simply refrained from purchases, but more re- cently they have begun to sell bonds. No very pronounced decline in bond prices has resulted, of course, ‘but the tone of the market has been changed in the last few weeks. Various houses of issue in Wall Street have more bonds on. their shelves awaiting distribution than they had some weeks ago, and in conse- quence now are less inclined to initiate new business than they were earlier in the year. While a majority of the houses doubtless will want to market issues on which they have already made commitments they will hesitate to take on new business until the pres- ent supply is fairly well cleaned up. Certainly there is no present indica- tion of a glut in bonds such as the market has experienced on previous occasions. While the drift in bond prices for the last month has been steadily down- ward Wall Street itself is not con- vinced that any major downturn is at hand. Most authorities look upon the current upturn in money rates as an artificial if nevertheless potent result of the Federal Reserve system’s effort to check speculation and certainly the striking advances in money are to be found in the call rate which is the speculative rate. Increases in the price for business funds have been nowhere nearly so large as those in the price for market funds. Doubtless reluctance by the member banks to multiply their borrowings at the Reserve institutions will promote 31 more liquidation of bonds at the banks but it remains to be seen how far this movement will proceed. Paul Willard Garrett. [Copyrighted, 1928.] a Hides and Pelts. Green, Ne. fF 18 Green, NO: 2 oo 17 Cured, NG. 19 Cure@ No. 2 18 @aliskin Green, No. 1... 25 Calfetin, Green, No. 2 20 22 Calfskin, Cured. No, 7... 26 Calfskin, Cured, No. 2. 23 Bigrne: NO ee 6.00 Horse; NO, 2 2 5.00 Peits. Pr a 50@1.25 MIGSUNIT 25@1.00 Tallow. Wool. Unwashed, medium __...._._____ _ @40 Unwashed, cejecta @ 30 Enwashed: fiie @30 ——___2 > <+ Reindeer Respond to Modern Methods Airplanes are now used to herd vast numbers of reindeer on the big Arctic Stock Farms. > __ Will the Post Products Co. Grasp the Opportunity? Washington, D. C., June 11—From reliable financial sources and through the press, we are told that the large coffee roasters, Cheek-Neal Coffee Co., has disposed of a business, made profit- able to it by the wholesale grocers of the United States, to the Post Prod- ucts Co., the consideration named be- something like $45,000,000. Assuming the accuracy of this information, we are led to observe that through this transaction is to be recorded the elim- ination from the field of food distribu- tion of a manufacturing concern whose passing will be mourned by very few wholesale grocers. The power of a Nationally adver- tised brand of food, through the cre- ation of a boasted ‘consumer demand,” has found ts fullest expression in the policies adopted by the Cheek-Neal Coffee Co. in its distribution of Max- well House coffee through the whole- sale grocer and his customer, the ser- vice retailer. True it is that, notwithstanding spec- ial advertising allowances, etc., to pre- ferred retail distributors, the volume of distribution of Maxwell House coffee through the wholesale and service re- tail grocery trade continued very large. So strongly intrenched through their enormous advertising program did these manufacturers feel themselves that they unhesitatingly acknowledged the subsidy to the chain store. In a widely distributed pamphlet, recently issued by these manufacturers, we find this statement: “We have no quantity discount, no free deals, no dealer or consumer premiums, nor any device by which preferential treatment may be extend- ed.” Promptly we addressed them the following question: “Will you please advise us if anv chain grocery store receives from the Cheek-Neal Coffee Co. any rebate or allowance of any kind in 'the form of advertising allowance or window dis- play allowance or any allowance of any nature or in any form? We desire to know from you if it is a fact that every case of Maxwell House coffee possess- ed by a chain store costs that purchas- er identically the same price paid by every wholesale grocer in the United States, and that no window display allowance nor advertising allowance or allowance in any form is received by a chain store which is not received bv a wholesale grocer.” In response to the above we receiv- ed the following: “We do, in some instances, pay for advertising through an allowance of one cent per pound on our product, but under any arrangement of this kind, we have felt that we were getting value received in publicity.” Can it ‘be a matter of surprise that during the past twelve months the wholesale grocer has turned his atten- tion as never before to private labels or controlled stock labels for a coffee? Is it surprising that coffee roasters do- ing a National business as well as that great number of splendid coffee roast- ers, located in various states and cater- ing to a somewhat restricted though not small territory, have found their business growing in leaps and bounds? It would require a book for us to rec- ord the correspondence’ constantly reaching ‘this office from both whole- sale grocers and coffee roasters, indi- cating the growth of coffee business under other than nationally advertised labels. As we write we open a letter from a Nationally known coffee roaster, reading: “We are pleased to say we are nego- tiating connections with some of the largest and best wholesale grocers and it looks as though we are going to be able to work with the wholesale grocer on a mutually pleasant and all round profitable basis.” The curtain falls. The shifting of scenery is heard. The curtain rises. And behold! the Post Products Co. occupy the stage. They make their bow and the play begins. Will ‘“con- sumer demand” and chain store con- cessions continue to be ‘the song hit of the new actors. We believe not. We are unwilling to believe that the policies of the former owners of this Nationaly advertised brand of coffee, for which the great “consumer de- mand” has been created, will be con- tinued by the Post Products Co. If ever housecleaning were needed, it is needed in the distribution of this product, and we know of no manufac- turers who are more capable of doing that job thoroughly than the Post Products Co. It has the opportunity. Wilil it grasp it? We believe it will. J. H. McLaurin, Pres. American Wholesale Grocers’ Association. ——>-+.____ Salesmen Ask G. O. P. To Tighten Sherman Act. Bay City, June 10—Bay council, No. 51, United Commercial Travelers of America, to-day sent to the chairman of the resolutions committee, at Kan- sas City, a copy of resolutions adopted last night urging a plank in the Re- publican platform advocating drastic amendments to the Sherman anti- trust law to strengthen and enforce every stipulation of the act. A copy will also be sent the Democratic con- vention at Houston. The purpose as set forth is to “safe- guard independent manufacturers, mer- chants, agriculturists and wage earners from further ruthless exploitations.” —_+2 It Used To Be. Teacher—Mary, what is the function of the stomach? Mary—The function of the stomach is to hold up the petticoat. June 13, 1928 Six New Readers of the Tradesman. The following new subscribers have been received during the past week: Portland Hardware Co., Portland. Holland-Federal Baking Co., Hol- land. 3enzie Co., Beulah. Geo. M. Winslow, Jackson. William Schultz, Ann Arbor. Hotel Clifton, Battle Creek. —_2>+.___ Suspends Business License. The State Securities Commission has suspended the license of the Monta- mower Sales Co., of Grand Rapids, on complaints that stock was sold before the issue was authorized and by un- licensed salesmen, 2-2. _____ Detroit—The U. S. Universal Joints Co., General Motors building, has been incorporated to, manufacture and deal in motor parts, machinery parts, etc, with an authorized capital stock of 10,000 shares at $10 per share, all oc! which has been subscribed and paid in in property. —_2++.__ Detroit—The R. W. Crane Co., Inc., Great Lakes Warehouse, has been in- corporated to manufacture and_ se'l Jensen thermostatic control for heat- ers, with an authorized capital stoc': of $25,000, of which amount $15,400 hes been subscribed, $2,000 paid in in cas) and $3,200 in property. >.> ___ Detroit—The Professional Garme-'t Manufacturing Co., Inc., of Detro’, 13806 Woodrow Wilson, has ,been in- corporated to manufacture garments, with an authorized capit-i stock of $15,000, $5,000 of which has subscribed and paid in, $2,500 in cash and $2,500 in property. ana sc! heen FIXTURES FOR SALE All Light Oak Finish ~ Oak counter paneled front, 12 ft. long, 2-6 wide, 34 inches high, 5 drawers in back and one open shelf. _ Oak counter, paneled front. 9 ft. x 2-5 wide, 34 inches high, 3 drawers and one shelf. 1 Oak counter, paneled front, 12-6 long. 2-4 wide, 34 inches high, 5 drawers an1 one open shelf. 2 Oak counters, paneled front, 16-6 long. 2-6 wide, 34 inches high, 5 drawers and one open shelf. 1 Oak counter, paneled front, 12-6 lone. 24 inches wide, 34 inches high, 5 draw- ers and 1 shelf. 2 show cases, I, oak, 14 ft. 8 in. long. 28 in. wide, 44 in. high. 1 plate glass shelf, Bev. plate glass top, seven drawers in bottom. 1 show cas L oak, 12 ft. 7 inches lon. 28 in. wide, 44 in. high, 2 adjustab’e shelves P. G., beveled plate glass top. 6 drawers in bottom. 1 3-section suit cabinet 7 ft. 10 in. high. 8 ft. 6 in. wide, 45 in. deep, ends pan- eled and glass doors. D oak. umbrella cabinet 36. in. high, bet long, 48 in. 18 in. wide, 4 sides glass. Thread cabinet, 35 in. wide, 30% in. high, 18 in. deen, with drawers. _ i Lace cabint, revelving. 44 in. high, 27% in. in diameter, dark oak. A. H. LEETE, North Branch, Mich.