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roan Year GRAND RAPIDS, WEDNESDAY, JULY 18, 1928 Number 2339

 

 

 

 

 

 

 

 

The Comrades Who Have
| Climbed Ahead

‘he church I see in the future is no dead pile of stones and unmeaning

 

Public Reference Librapy,
Library St

timber. It is a living thing. When you enter it you hear a sound—as
of seme mighty poem chanted. Listen long enough and you will learn
that it is made up of the beating of human hearts, of the nameless
music of men’s souls—that is, if you have ears. If you have eyes, you
¢ will presently see the church itself

 

a looming mystery of many
shapes and shadows, leaping sheer from floor to dome. The work of
no ordinary builder.

 

The pillars of it go up like the brawny trunks of heroes; the sweet
human flesh of men and women is moulded about its bulwarks, strong,
impregnable; the faces of little children laugh out from every corner
stone; the terrible spans and arches of it are the joined hands of com-
rades; and up in the heights and spaces there are inscribed the number-

less musings of all the dreamers of the world. It is yet building—
building and built upon. Sometimes the work goes forward in deep
darkness; sometime sin blinding light; now beneath the burden of
unutterable anguish; now to the tune of a great laughter and heroic
shoutings like the cry of thunder . . . . Sometimes in the silence of the
night-time, one may hear the tiny hammerings of the comrades at
work up in the dome—that have climbed ahead.

[Manson’s Vision in “The Servant in the House.” |

 

 

 

 

 

 

 

 

 

 

 

 

 

 

   
     
     
 
      
     
     
     
     
   
       
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
   
 
        
       
       

XG

New Issue

MARK’S STORES, Incorporated

GRAND RAPIDS, MICHIGAN

3,000 Shares Class “‘A”’ Stock of No Par Value
3,000 Shares Class “‘B’” Stock of No Par Value

Exempt from personal tax in Michigan and free from present normal federal income tax

The Class “‘A” Stock is entitled to receive preferential cumulative dividends of $3.60 per share annually, payable quarterly on the first days of
January, April, July and October (the first quarterly dividend to be accrued from date of delivery), before any dividends are paid to
Class ‘“‘B’’ Stock; preferred as to assets to the extent of $50.00 per share plus accrued dividend on liquidation; callable
in whole or in part on any dividend payment date, at the option of the Corporation, upon thirty days’ notice,
at $50.00 per share plus accrued dividends

CAPITALIZATION
Authorized Outstanding
Cleese “A Stock of No Par Vale... ek ee 10,000 shares 3,000 shares
Class “Stock af Mo Par Value... 40,000 shares 20,000 shares

Each Class ““A’’ Stock Certificate will bear a warrant (non-detachable except upon redemption of such Class “‘A”’
Stock) entitling the owner to purchase two shares of Class “B’’ Stock for each share of Class ‘‘A’’ Stock owned, as
follows:

On ot bite Fey 1, 9929 at $14.00 per share
On ce bole Bly 7; 1900 wu a a at $18.00 per share
Ce oe ioe Fs 103! . at $22.00 per share

The following is summarized, from a letter to us by the President of the Corporation, giving infor-
mation in regard to the Corporation and its business:

ORGANIZATION AND BUSINESS

This business was started in the year 1922 as the Mark’s Auto Accessories, with an investment of approximately
$1,800.00. The Corporation (recently organized to take over the business) now has a chain of twenty-three retail
stores, located in central and southwestern Michigan, northern Indiana and Ohio, doing an annual business of over
$800,000.00, all of which was built up entirely from earnings. The present management which has been responsible
for the suuccess of the Corporation will continue in charge. Mr. Mark Rafelson is president and principal stockholder.
The other active officers and most all store managers are also stockholders of the Corporation.

The Corporation now has stores in the fol!owing cities: Seven stores in Grand Rapids, two in South Bend, Indiana;
one in Toledo, Ohio, and one in each of the following locations in Michigan: Muskegon, Muskegon Heights, Kalamazoo,
Jackson, Lansing, Holland, Grand Haven, Allegan, Albion, Charlotte, Hastings, lonia and Battle Creek. It is expected
that additional stores wi!l be opened up as soon as possible in several of the cities within a reasonable radius of Grand

Rapids.
The Corporation's business now consists principally of radios and automobile accessories and we also handle sport-
ing goods and electrical supplies. Our lines of radios include “Atwater Kent,”’ “‘Crosley,’’ “‘Freshman’’ and ‘‘Majestic.”’

ASSETS
The balance sheet of Mark’s Stores, Incorporated, as at April 30, 1928, giving effect to the application of the pro-
ceeds from the sale of 3,000 shares of Class “‘A’’ stock and 3,000 shares of Class ‘‘B’’ stock, as certified to by Messrs.
Castenholz, Johnon, Block & Rothing, certified public accountants, show current assets amounting to $333,809.98, in-
cluding cash and Liberty bonds amounting to $68,747.64, as against current liabilities of $94,398.84 which is a net
current position of $79.00 per share of the Class ‘‘A’’ stock, while the total assets (exclusive of deferred assets) amount
to over $94.00 per share, or over 200% equity for the Class ‘‘A”’ stock at the price of $40.00 per share.

EARNINGS
Sales and profits of the business as certified to by Messrs. Castenholz, Johnson, Block & Rothing, certified public
accountants, for the four years and four months ended April 30, 1928, after all charges, including taxes paid and
depreciation, were as follows:

       
       
     
   
   
     
         
     
  

Year Sales Net Profit
ol. ll. Cr $247,456.00 $23,260.70
S98 a 483,110.00 37,020.82
os... 608,489.00 24,656.08
O27 Le 841,670.00 20,702.00
198 OC ate) 251,318.00 (4 mos.) 11,580.11

Average net earnings for the above period were over $27,000 per annum or 2.5 times Class “‘A’’ Stock dividend
requirements and $ .81 per share on the Classs “‘B”’ stock. Based on net earnings for the first four months of 1928, it
is estimated they will amount to approximately $35,000 for the year ending December 31, 1928, which would be
3.3 times the Class “‘A’’ dividend requirements and about $1.20 per share on the Class “‘B’’ stock.

PRICE
Two Shares Class “‘A’’ Stock :
Two Shares Class “B” Stock + $100.00; to yield 7.2%

This offering is made in all respects when. as, and if issued, and accepted by us and subject to the approval of Messrs. Travis, Merrick, Johnson
and Judd for us, and Messrs. Butterfield, Keeney and Amberg for the corporation.

HOWE, SNOW & CO.

INCORPORATED

GRAND RAPIDS
New York Detroit Chicago San Francisco Los Angeles Syracuse Minneapolis

The statements contained herein have been obtained from sources deemed reliable, but are not guaranteed by us.

  

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LIBRARY

 

Forty-fifth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March

3, 1879.

 

 

 

WILL BE LESS THAN USUAL.

Two developments of outstanding
interest to took place last
One was the advance in the
redisccunt rate to 5 per cent., indicat-
ing that additional pressure is to be
applied to curb speculative activity.
The other was the election of John J
Raskob, a business man, rather thai

business
week.

a politician, as chairman of the Dem-
ocratic National committee.

From industry itself there was evi-
denc supplied to bear out the notion,
advanced previously, that the letdown
this summer will be less than usual.
The reported in a
better position as far as orders placed

steel business is
and on the books are concerned than
years and operations are
maintained well above the level of a
year ago. Similarly, reports from the
other key lines are as encouraging as

for some

ever with both building and automo-
bile manufacture and forging
The lag in other lines is still
present, but may be taken up as crop

sales

ahead.

prospects become clearer and demand
sets in from agricultural territory.
The six months’ figures on carload-
ings are now available and do not make
a favorable comparison with their de-
cline of 4.2 per cent. under the cor-
responding period last year and a drop
of even 3.5 per cent. under the volume
for the first half of 1926. These fig-

ures may be accepted as indicating the.

discrepancy between the active key
lines and those branches of industry
affected mainly by adverse weather and
employment conditions. However, the
second quarter earnings of companies
that have reported so far are shown
to be better than for the first three

months.

 

HOLD OFF THEIR ORDERS.

Three. phases of the cotton goods
situation make up the problem of sell-
ers. They are the price gyrations of
the staple, backward buying by job-
bers because of the approach of inven-
tory period for retail stores and the
accumulation of stocks. In the figures
furnished by the textile merchants dur-
ing the week it was shown that output

 

was cut down considerably last month,
the drop amounting to 46 per cent.
under production in May. Sales held
up well, but stocks increased
17,500.000 yards.

At the London wool sales during
the week prices took their expected
turn with merinos holding up well to
previous rates and some other grades
easing.

some

The dress coating branch of
the goods market has been active and
advances may be named later on cer-
tain materials that have proved popu-
lar but were bought only sparingly.
Tropical worsteds are to be opened
this week and the prospect is for an
increase of about 5 per cent. in prices
over a year ago. A number of mills
have withdrawn from this business be-
cause of the extra keen competition.

The silks goods market finds re-
sults not only quite good on the pres-
ent season, but also notes with satis-
faction that the openings abroad are
emphasizing»! silk materials for next
‘season. a i

 

NO SURPRISES FOR US.
Such a scientific achievement as the
new development in the
camera, whereby it

television
operates in the
sunlight, cannot be expected to excite
much enthusiasm. But if we have be-
come somewhat blase about such things
it is the scientists themselves who are
to blame. ‘We now have such confi-
dence in them that we know that in
good time television will be perfected.
There is but passing interest in this
latest experiment for the layman, who
is even surer than the scientist that
television will soon be in every home
equipped with a radio.

It is in recognition of this public
confidence that one of the engineers
connected with the experimens hastens
to warn us that we
television to-morrow.

can’t have our
“It is merely a
step forward,” he says in reference to
the sunlight camera. “The equipment

is too elaborate for home use. Per-

haps some day we will flash the im-
ages ona screen like’ the movies, but

*wheh that will be we cannot say.”

There is no use trying to foal us.
We know that there is no “perhaps”
about it. We'll give these experiment-
ers a little more time, but if they can
perfect talking
telephoning, world-wide
they can certainly
Our faith in the age of miracles has

movies, transoceanic
broadcasting,

perfect television.

not yet had any reason to be shaken.

 

SALESMEN FALL INTO LINE.
Under the “new competition” it has
pointed out that one ittdustry
competes with another for a share of

been

the consumers’ dollar. This being the
case, what is more natural than that
the salesmen of the industry meet to-
gether and discuss means of develop-
ing their market and of mutual assist-

ance. The sterling silverware industry
has led off in’ this new endeavor to
expand sales through what might be
called “mutual” selling.

Such co-operation takes on a very
practical aspect when it is considered
how many consumers may fail to make
purchases of a certain product for the
reason that a salesman has criticized
some competitor’s brand. In making
out a case against his rival, many a
salesman has actually made out a case
against his own and all products of a
nature. It is that,
under the effort
will be made to emphasize the advan-

similar presumed

new method. every
tages of the product no matter what
is being pressed for sale.

3ut an additional thocught also comes
up for attention and it is that, with
the spirited rivalry of the selling forces
supplanted by mutual admiration, the
strongest fort falls before the drive of
co-operation in business.

 

SLIDING SCALE FOR TIPS.

The practice of tipping is not un-
mitigated evil. Honest people
like to give a full return for what they
get feel that extra attentions, especial-
ly in connection with personal needs
require a_ little
giving in the way of tips and gratui-
ties.

who

and comforts, extra
Then, too, it is right for the well-
to-do to assist those who are not so
well off as themselves in a money way,
and the tip offers a convenient and
proper means of conferring this as-
sistance.

However, the tip should be earned
in some way; otherwise it becomes
mere alms. The urbane man waiter

of the last generation who helped a
diner off and on with his ccat, pulled
out his chair. saw that he was served
promptly with hot food and anticipated
all his wants certainly earned his tip.
He had a right to his tip, for he sold
his services

There has always been a kind of
schedule for tips, but there should be
no rigid schedule. A rich man ought
to pay bountifully for personal services
and attentions, but a poor man ought
to pay what he can afford and no more.
A poor man cannot compete with a
rich man in a money way and it is not
right that a poor man should be taxed
for the bounty or extravagances of a
rich man. If a poor man has nothing
else to give a servitor, let him give a
dime, a nickel or a penny. If he has
nothing at all to give, let him at least
gibe a smile, a “thank you” or a kind
word. And let the survitor not be
ungrateful for even a smile. We do
not get smiles every day.

Tipping should not be carried to ex-
tremes, lest we have to tip a salesman
fer tying an extra knot to our bundle.
When tipping is carried too far, we
have the rigid, legal system of the

Number 2339

English, who give small tips, but tip
for everything, even a kind word.

 

SIR JAMES CHARLES.
That quality which students of the
old Greek drama called the “unity” of
time, place and action attends the death
of Sir James Charles, Commodore of
the Cunard fleet.
loved

Commanding his be-
Aquitania, on his final
before retirement, laden with farewell
gifts and honors, he brings his ship to

voyage

anchor at Cherbourg, goes from bridge
to cabin and then falls into an uncon-
into
Sir James was one of the most

scicusness which passes. soon
death.
widely known seamen on this side of
the Atlantic.

on his ships as they go to their favor-

Men and women went
ite hotels ashore. They liked him as a
man; they trusted him as a captain.
In his death the Cunard line will grieve
with the other friends of Sir James
Charles. Yet there is comfort in the
thought that he could have wished to
die in no other way.

ee

Unfair trade practices in the paint,
varnish and lacquer industry will be
considered at a trade practice confer-
ence to be held with the industry by
the Federal Commission. No
date cr place has been set. The Com-
mission has authorized the holding of
such a conference on the ground that
members of the
Commis-

Trade

75 per cent. of the
industry have requested it.
sioner Garland S. Ferguson, Jr., will
preside at the meetings.
fair practices to be considered are com-
of com-

Among un-

mercial bribery, adulteration
petitors’ goods, misbranding and mis-
representation in advertising and lab-
eling. The Commission has, in the
past, disposed of 149 complaints against
different members of the paint and
varnish industry regarding one or an-
cther of these unfair practices, and
ninety-one orders to cease and desist
were issued, while fifty-eight com-
plaints were dismissed. Of the fifty-
eight, approximately thirty-eight were
settled by stipulation. The remainder
were abandoned because of want of

jurisdiction.

 

Prosperity tries the human _ heart
with the brings

forth the hidden character.
SPs

The greatest mistake you can make
in life is to be continually fearing you

deepest probe and

will make one.
ee eee
Many people go suddenly blind
when opportunity stares them in the
face

Seed ee eee ee
“Footprints on the sands of time”
are less important to leave than im-
prints on human hearts.
How little do they see what is, who
frame their hasty judgments upon that
which seems.—Southey,

  

 

BINDING THE BARGAIN.

Three Ways in Which the Law May
Be Met.

Every business man is familiar with
the expression, “binding the bargain.”
Its use is very old but unlike most rules
of dusty age it is an intensely prac-
tical one in every day transactions.

3usiness is ordinarily carried on with
confidence and trust on both sides.
nothing that would more
quickly drive customers from the door
of any house than either lack of con-
fidence or an iron bound observance of

There is

legal rules. The fable of closing the
door after the horse is gone, however.
comes to mind more often from lack
of familiarity with the habits of the
horse, than from deliberate neglect.

A law called the “Statute of Frauds”
England 300
This law has been made
the law of probably every State of the
United States. A portion of it is, that
in the sale of $50 or more in value of

was passed in nearly

years ago.

merchandise, the merchant cannot com-
pel the buyer to accept and pay for the
goods least a part of the
goods are delivered at the time of the
sale, or the order is in writing and
signed by the purchaser, or else that
something is paid by the buyer to bind
the bargain.

unless at

For any merchant to insist upon a
signed order in every instance of a sale
on credit would be the height of fool-
Sull, considered
that a customer may legally refuse to

ishness. when it is
accept the delivery of any bill of goods
of over $50 that is ordered, either over
the telephone or over the counter, and
not paid for at the time, and, particu-
larly, if the are not
goods” and are obtained by the mer-

goods “stock
chant from some outside dealer solely
for the purpose of filling that particular
order, is reason for very

then there

seriously keeping in mind the provi-
sions of this law.

If the order is for a number of arti-
cles and the customer takes away with
him any part of them, that will, almost
always, be sufficient to permit the mer-
Of course,
if the goods are delivered by the mer-
chant to the customer and accepted.
there is no question whatever of the

chant to recover the price.

custemer’s liability. Even if the goods
are loaded into the buyer’s truck or
wagon, it is a delivery of the goods
and the buyer must pay. It is neces-
that the merchandise
should be put in some place where it is
completely under the control of the

sary, however,

buyer and entirely out of the posses-
sion of the merchart to be considered
If the goods
are put on the customer's truck, or if

in the law as a delivery.

they are given to some one, who is
acting for the customer and not acting
for the merchant, then they are just
as much delivered to the customer as
though they were put into his own
hands or sold across the counter.

If, again, the the
merchant an order for the goods and
the order is in writing and signed by
the customer, the requirements of the
law are met. The written order does
not need to be elaborate and no par-
ticular form is necessary, except that
it must name in it the goods sold, the

customer gives

.

MICHIGAN TRADESMAN

amount of the sale and the customer
must sign this memorandum.

The merchant will be safe in prac-
tically every case if the customer signs
an ordinary sale slip, where the goods
are written in with the amounts op-
posite the different items. When an
order for over $50 is given over the
telephone the order should be confirm-
ed in writing unless the goods are reg-
ularly carried in stock, and the refusal
of the customer to take them when
they are offered for delivery will not
cause any loss and they are simply
returned to the shelves.

The third way the law might be met
is by a payment by the customer on
account. This it is that has given rise
to the old saving of “something to
bind the bargain.” The bargain is
bound either by a cash payment or by
giving the merchant anything of value
in payment, or part payment, for goods
sold. The check of the buyyer or of
any other person, indorsed over to the
merchant, will be sufficient, regardless
of whether the check is paid or not.

This law often seems ridiculous, un-
til its purpose is understood. It is not
for the purpose of making men honest.
The large majority of men are honest.
The inevitable result of such provisions
as are contained in this statute is to
avoid misunderstandings and  mis-
takes. If a man signs a contract, no
matter how informal that contract may
be, or pays something on account of
the purchase of goods which he has
ordered, it is well nigh impossible for
him not to realize that he has bought
the goods for which he has signed or
for which he has made a payment.
The business man can protect himself
from dishonesty by his knowledge of
his customers, their character and re-
sources, but it is misunderstandings
and honest mistakes that make law-
suits and give employment to lawyers.

Albert Woodruff Gray.

 

 

Thirty-six Reasons for Business Fail-
ures.

1. Inefficient business systems.
2. Indecision.
3. Poor location.
4. Too conservative.
5. Poor equipment.
6. Untrained clerks.
7. Self-consciousness.
8. Open cash drawer.
9. No plans for future.
10. Too many mistakes.
11. No advertising.
12. Wastefulness with goods.
13. Carelessness of clerks.
14. Clerks run the business.
15. Slow service to customers.
16. Not enough help.
17. Creeds, not deeds.
18. Badly lighted store.
19. .Purchases too heavy.
20. Dingy windows.

21. Dishonest employes.

22. Unsystematic deliveries.

23. Ignoring advice.

24. Tco much attention to details.

25. Slow moving stock.

26. Too much credit on the books.

27. Lack of acquaintance with cus-
tomers.

28. Unsalable stock on the back
shelves.

29. Trying to follow everybody's
advice,

30. Forgetting to charge goods sold
on credit.

31. Show windows not used to ad-
vantage.

32. Customers’ interests not borne
in mind.

33. Faiilng to profit by own experi-
ence. :

34. Failing to carry what customers
want.

35. Antiquated systems unfit for in-
creased business.

36. Belief in the worn-out proverb
“leave well enough alone.”

——_2-2.->—___
Humanize in Showing Goods.

Make displays of merchandise in a
“human” manner. Some displays are
arranged so carefully that customers
hesitate to disturb the prim and reg-
ular exhibits.

In one large store the owner of the
business makes a daily tour of the
establishment and actually disarranges
the piles of goods displayed on the
counters. He knows that if the goods

   

July 18, 1928

are too neatly arranged that customers
will not handle them. Of course, this
does not mean that goods should be
jumbled in disorderly heaps on every
counter and table, but that they should
appear to be wanted merchandise and
not a museum exhibit.

A simple experiment will prove the
value of showing goods. A store over-
stocked in a certain article can show
a sample of this merchandise on every
counter, regardless of the number of
such displays necessary. The speed
with which the stock reduces itself to
normal will be astonishing.

a

Man owes his growth, his energy,
chiefly to that striving of the will that
conflicts with difficulty, which we call
effort. Easy, pleasant work does not
make robust minds, does not give men
a consciousness of their powers, does
not train them to endurance, to per-
severance, to steady force of will, that
force without which all other acquisi-
tions avail nothing—William Ellery
Channing.

 

MICHIGAN—The Ideal Vacation Land

 

 

MICHIGAN BELL
TELEPHONE CO.

   

uh
#

beh

 

 

 

Second of a series of five ad-
vertisements concerning the
advantages of Michigan asthe &

“Ideal Vacation Land”

 

 

 

utmost to furnish a place for recreation, rest and happiness in
Northwestern Michigan. The section is the home of many boys’
and girls’ camps, state parks and tourist camps.
advantage in the form of good roads, and excellent hotels.

The traveler in this section is only as far from home as the nearest
telephone. And Long Distance Rates Are Surprisingly Low! Note
the rates for a three-minute conversation between 4:30 A.M
and 7:00 P.M. to the following Northwestern Michigan points:

From ey Day
Grand Rapids to: Station-to-Station From Station-to-Station
Rate Detroit to: Rate
BALDWIN ................ $ .55 MACKINAW CITY ........$1.15
BEOCOMIA 22)... 80 MANCELONA ............. -96
BIG RAPIDS .............. 45 MAMISTEE ||... 4, ue: -710
BONE CITY... 1.00 WCB ee 65
CAMIAIAG ... -70 MORES oii kl .35
CHARLEVOIX ........._"" 1.00 MORTHPORT |... 200.6055; 95
CHEBOYGAN ............. 1.15 OMERAMA .............,.: 75
EAST JORDAN ............ 1.00 PROT WATER ...:...::5:.. 55
ELK RAPIDS ............ -96 PROM se 1.05
eee TREE 80 Bee CMY oko, -50
FRANEFORT ............. 80 ROtt vee 3s. oe 60
PREPOOU |... -60 SUTTONS BAY ........... 90
FREMONT 2 ee. 35 TRAVERSE CITY ........ .80
HARBOR SPRINGS ...... 1,¢5 WR ee ae 60
LUDINGTON ............. -60 WHITE CLOUD .......... 35

 
 
 

Calls Attention to
Northwestern

MICHIGAN

(In the Lower Peninsula)

Hundreds of miles of sandy
beach washed by the waters
of Lake Michigan beckon the
summer vacationist to North-
western Michigan in the
Lower Peninsula. Not only
Lake Michigan, but a myriad
of inland lakes offer the lover
of angling, swimming and
other water sports a most
satisfying summer haven.

Nature has expended her

There is every

Keep in touch with home and
office. Watch for the Blue
Bell Sign

 

 

 

 

 

 

 

MICHIGAN=The Ideal Vacation Land

  

 

 

ie

 

 

RO

 

 

-
a a enti
¥

 

 

 

 

 

 

 

 

   

July 18, 1928

©

MICHIGAN TRADESMAN

 

RIGHT TO DICTATE TERMS.

 

Chain Stores Take Drastic Step on
Cash Discount.

The McCrory Stores Corporation,
the well-known chain organization, has
notified all firms from whom they buy
goods that dating from April 16 they
will purchase only on a basis of 3 per
cent. cash discount—ten days—thirty
days extra. The McCrory announce-
ment is stated in the following circular
letter:

New York, April 6—The Board of
Directors of this corporation has de-
cided to uniformly apply the same
cash discounts that we are receiving
from many houses to all concerns from
which we purchase, without exception,
after April 16 next.

3 per cent. 10 days—30 days extra.

It would be manifestly unfair to give
preference in purchasing merchandise
to any concern not allowing the same
terms as above noted as many others
do, and hence the Board of Directors
has decided to adopt these uniform
terms. McCrory Stores Corporation.

Here is a precedent which may have
most important consequences if it is
followed, as is by no means unlikely,
by other large buying organizations
who feel they have the power to dic-
tate terms to their manufacturers. It
is, of course, a matter of common
knowledge that many big retail firms
have set cash discount terms in dif-
ferent lines which they expect their
buyers to obtain, but this is the first
time as far as we are aware where a
retailer has arbitrarily established a
uniform discount rate for all purchases
and made public announcement of its
policy more or less in the form of .an
ultimatum.

The action of the McCrory corpora-
tion immediately raises two questions
o fthe first importance:

1. Is the buyer entitled to dictate
terms to the seller?

2. What is the nature of a cash
discount and why is it granted?

 

Among impartial men we do not be-
lieve there will be any argument as to
the answer to the first question. It
is emphatically in the negative. In
the very nature of things any  busi-
ness bargain must be a matter of mu-
tual agreement and mutual profit. No
retailer would dream for a moment of
permitting his customers to dictate the
terms on which they bought and the
nature of the transaction is even more
important in the case of the manufac-
turer and retailer where each side
seeks a financial profit from the deal.
While not always recognized, it should
be obvious that both retailer and man-
ufacturer have a direct concern in
cither’s prosperity. If the manufac-
turer does not profit from his dealings
with the retailer he will very soon find
himself in the bankruptcy court and
the same holds true of the retailer if
he cannot buy his goods at a price
which will allow him to resell to his
advantage. Either result injures both
parties, and it is, therefore, to the in-
terest of both that their dealings be
mutually profitable. This can hardly
be the case if one or the other assumes
the right to be sole judge of the terms
on which he buys or sells.

Our second question as to the nature
of cash discounts is perhaps more
fundamental. The granting of such

discounts is such an old trade prac-
tice that many business men have for-
gotten how it originated or on what
principle it is based. We believe there
is a general impression that cash dis-
counts are in the nature of an induce-
ment offered by the seller to obtain
prompt payment of his bills and that
their amount depends on the ability of
the buyer to drive a good bargain. The
vital fact that is too often lost sight
of is that the discount rate has a di-
rect and unalterable relation to the
price of money and absolutely limited
by the prevailing money rate. If the
seller can ‘borrow money in the open
market cheaper than the discount rate
he allows there is no profit to him in
granting any cash discount. This is
an absolute law from which there is
It follows that cash dis-
count rates must bear a positive re-

no escape.

lationship to the current price of money
and must be determined on that basis.

Some retailers work on the
that cash discounts should pay their
Others pursue what
in our judgment is the much sounder
plan of crediting their various depart-
ments at the end of each year with the
total discounts earned, but few if any,
consider the scientific basis on which
cash discounts rest.

In McCrory’s announcement no
mention is made of how the rate they
announce was arrived at, but we as-
sume that it was fixed in relation to the
firm’s overhead and with no considera-
tion of the other party to the bargain
or the real nature of the concession.

basis

office expenses.

Proceeding in this fashion it is easy
to see what endless and dangerous con-
fusion could result from any wide-
spread following of the McCrory
precedent. Each large buying organ-
ization, acting on considerations of its
own internal financing, would estab-
lish discount rates which would cer-
tainly not be uniform and might vary
widely. The manufacturer would, of
course, attempt to adjust his prices to
offset any discount rate which he con-
sidered unfair and the result would be
chaos.

The steadily encroach-
ments of the large buying organization
on the prerogatives of the manufac-
turer is a notable development of mod-
ern merchandising and _ far
healthy one.

increasing

from a
As we have pointed out
before the prosperity of the producer
is bound up with the prosperity of the
distributor and a_ selfish policy on
either side is bound to be disastrous to
both.

One of the principal dangers in the
situation which has been thrown into
such sharp relief by the McCrory ulti-
matum is that the whole question of
cash discounts has for long been utter-
ly confused with each individual firm
being a law unto itself. It is true that
in some industries, such as the ready-
to-wear and notions, there has been a
tacit understanding as to what con-
stitutes a fair discount rate, but. this
understanding has been very loosely
acted upon and has been susceptible of
fairly broad interpretation. Incident-
ally, there is no sound reason for the
wide variation in cash discount rates
which exist to-day. Cash discounts
being unalterably based on the price

of money it follows that they should
be uniform for all business. There is
no justification; for instance, for an 8
pe recent. discount in ready-to-wear and
a 2 per cent. rate in notions. Of course
there is no real benefit to either manu-
facturer or retailer in the higher rate
which is naturally taken care of on the
price and eventually passed on to the
consumer. The practice of varying
rates in different lines, is however, such
an old trade practice that it may be
too much to expect its immediate elim-
ination, but it is certainly a goal to-
ward which forward looking business
men should work. In the meantime,
if a uniformity of rate could be ob-
tained in individual lines of industry,
it would be a big step.

The establishment of a uniform cash
discount rate in each industry would
be an unquestioned benefit to both
manufacturers and retailers and we see
no insuperable obstacles to such agree-
ments. If they were adopted business
as a whole would be greatly benefited
and enormous amount of time and
energy would ‘be saved which is now
expended in wasteful bargaining over
teres. As a contribution to such a con-
summation we offer a concrete sug-
gestion:

In the first place, it is necessary to
clear the ground by a clear and
straightforward statement of the na-
ture of discounts, the reasons why they
are granted and the which
they rest and by which they are limit-
ed. Such a statemert should naturally

basis on

be made by the manufacturers as the
originators of the practice. As there
is nobody who can claim to be really
representative of all the manufacturing
interests in the dry goods and allied
industries, we suggest that representa-
tives of the various manufacturers’ as-
sociations meet together and prepare
jointly such a statement.

As existing traditions call for dis-
count rates to vary in the varying in-
dustries, subsequent agreements would
have to be indi-
vidual associations, and here it would
be imperative that the distributors be
called into joint council. We have
sufficient faith in the good-will and
fair-mindedness of American business
men to believe that in any industry,
producers and distributors could get
together on a subject of such great
importance to both and reach an agree-
ment which. would be fair to both
parties. In any event, we believe the
experiment would ‘be well worth the
effort. The friction unfortun-
ately exists to-day in many quarters
between manufacturers and

established by the

which

retailers
is largely based on a misunderstand-
ing of the other fellow’s problems and

difficulties. Here is a chance to elim-

inate his misunderstanding.

> >
Creed and Deed.

What care I for caste or creel?

It is the deed, it is the deed.

What for class or what fer elan?

It is the man, it is the man.

Heirs of love, and joy, and woe,

Who is high. and who is low?

Mountain, valley, sky, and sea,

Are for all humanity.

What care [ for robe or stole?

It is the soul, it is the soul

What for crown, or what for erest?

It is the heart within the breast

Tt is the faith. it is the hope,

It is the struggle un the slope,

It is the brain and eye to-see

One God and one humanity.

: Robert Loveman,

Lantalizing

AIRDMA

AND

DOUBILIE
FLAVOR

Rte

gv
‘Ears

 

ASK FOR

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A Variety for Every Taste

  

 

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in Michigan
Fourth wealthiest state.
Automobiles.
Furniture.
Other leading industries.

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Start planning now. And
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your goal!

OLD NATIONAL
BANK.

 

 

   

4

MICHIGAN TRADESMAN

  

July 18, 1928

 

MOVEMENTS OF MERCHANTS.

Halfway—Stephens Hardware Co.
has changed its name to the Halfway
Hardware ‘Co.

Harbor Springs—Lucy’s Gift Shop,
of Owosso, has open ed a branch store
in the Glasgow building.

Ann Arbor—Walter Clark, Ann Ar-
bor’s first rural mail carrier, is dead
after twenty-seven years continuous
service.

Detroit—The Detroit-Pontiac Homes
Co., 610 Congress building, has chang-
ed its name to the Interstate Invest-
ment & Mortgage Co.

Saginaw—L. Levinsohn has _ pur-
chased the Pray radio stock at 127
South Washington avenue and_ will
close it out at special sale.

Pellston—Earl Bonter, recently of
Mackinaw City, has purchased the
Thurston Fish Market and will con-
tinue the business under the same
style.

Detroit—Snyder’s Coffee Shop, Inc.,
1526 Woodward avenue, has been in-
corporated with an authorized capital
stock of 2,000 shares at $25 per share,
$1,500 being subscribed and paid in in
cash. :

Detroit—The Seignious Cotton Prod-
ucts Co., 2-220 General Motors build-
ing, has been incorporated with an au-
thorized capiatl stock of $25,000, $1,000
of which has been subscribed and paid
in in cash.

Detroit—The Bromley Electro Plate
Co., 1462 Brush street, has been in-
corporated with an authorized capital
stock of $20,000, all of which has been
subscribed and paid in, $10,890 in cash
and $7,110 in property.

Petoskey — The A. Fochtman De-
partment Store, Inc., has purchased
the entire stock of the Redpath ex-
clusive shop for men and women in
Charlevoix and will remove it to Pe-
toskey and close it out at special sale.

Detroit—The Long Electric ‘Co., 429
Wayne street, has been incorporated
to deal in and install electric equip-
ment of all kinds, with an authorized
capital stock of $10,000, all of which
has been subscribed and paid in in
cash.

Detroit—The Parker Plumbing &
Heating Co., 2960 Elmhurst avenue,
has been incorporated with an author-
ized capital stock of $5,000, of which
amount $1,200 has been subscribed avd
paid in, $1,000 in cash and $200 in
property.

Ypsilanti—The Moffett-Frank Co.,
224 East Michigan avenue, has been
incorporated to deal in shoes and other
merchandise at retail, with an author-
ized capital stock of $10,000, $7,500 of
which has been subscribed and paid in
in property.

Lansing—-The Capital City Cigar &
Tobacco Co., 121 East Shiawassee
street, has been incorporated with an
authorized capital stock of $20,000, of
which amount $16,500 has been sub-
scribed, $117.80 paid in in cash and
$8,382.20 in property.

Detroit—Segal & Weiner, Inc., 227
Monroe avenue, has been incorporated
to deal in men’s and boys’ shoes and
furnishings, with an authorized capital
stock of $10,000, all of which has been
subscribed and paid in, $1,000 in cash
and $9,000 in property.

Flint—The East Side Pharmacy,
1817 Davison Road, has merged its
business into a stock company under
the same style, with an authorized
capital stock of $13,000, all of which
has been subscribed and paid in, $5 in
cash and $12,995 in property.

Detroit— The Detroit Restaurant
Equipment Co., 1211 Beaubien street,
has merged its business into a stock
company under the same style, with
an authorized capital stock of $25,000,
of which amount $13,200 has been sub-
scribed and paid in, $150 in cash and
$13,050 in property.

Ann Arbor—The Smith Tire & Re-
pair Co., 502 South Main street, has
merged its business into a stock com-
pany under the style of the Smith Tire
Co., Inc., with an authorized capital
stock of $10,000, all of which has been
subscribed, $20 paid in in cash and
$6,980 in property.

Shepherd—The Shepherd Grain &
Bean Co., with business offices at 200
East Pearl street, Jackson, has been
incorporated to deal in fucl, conduct a
feed mill and grain elevator, with an
authorized capital stock of $25,000, of
which amount $10,000 has been sub-
scribed and paid in in cash.

Detroit—Leslie A. Peck has merged
his radio, auto equipment and acces-
sories, etc., business into a stock com-
pany under the style of Leslie A. Peck,
Inc., 2189 Grand River avenue, with
an authorized capital stock of $3,000, all
of which has been subscribed and paid
in, $500 in cash and $2,500 in property.

Detrcit — The National Heliofloor
Co., 15361 Mansfield avenue, has been
incorporated to deal in floor materials,
construct and lay floors, etc., with an
authorized capital stuck of $10,000
common and 20,000 shares no par
value, of which amount $10,000 and
18,000 shares has been subscribed and
$3,000 paid in in cash.

Muskegon—Renovation of the for-
mer Muskegon Extract Co. building,
at 2300 Lake Shore drive, has been
completed for the occupancy of the
Michigan United Paper Co., of East
Braintree, Mass., which is to be located
here. The Greater Muskegon Indus-
trial Foundation will lend the company
$30,000. According to the terms of
the loan agreement, the company is to
recéive the sum stated for working
capital to be paid back on a graduated
scale over a period of ten years with
interest at 6 per cent.

Detroit—Albert C. Hakenjos, a vet-
eran of the dry goods business in De-
troit, died Monday at his home, 2187
Baldwin avenue. He was 70 years old.
Mr. Hakenjos, who was born in Detroit
and always lived here acted as buyer
and department manager for various
Detroit dry goods houses for a period
of more than 50 vears. He started
with Lachman & Huckestein, later be-
came connected with Partridge &
Blackwell, where he remained until
going to A. Krolik & Co., where he
was employed when he died.

Big Rapids—Habbid Howard, who
has conducted a fruit and grocery
store at the corner of Bridge and State
streets for several years has gone into
voluntary bankruptcy. Mr. Howard
has been negotiating to sell the prop-
erty in compliance with the require-

ments of the bulk sales act notified all
his creditors that the sale would per-
mit him to settle his obligation on a
basis of about 60 cents on a dollar.
Many of the creditors, however, re-
fused to settle except for ful! value and
thus the sale plan was blocked. Inas-
much as Mr. Howard's finances were
involved, the only remaining course
was bankruptcy. As the liabilities are
listed at better than $2,000, with only
$800 assets, the liquidation via the
bankruptcy route will hardly provide
cnough money to cover the cost of the
proceedings, according to precedent.
dent.

 

Manufacturing Matters.

Cadillac— The Cadiliac Malleable
Iron Co., has increased its capital
stock from $500,000 to $650,000.

Detroit—The Square “D” Truck
Parts Inc., 1432-34 Ferry street, East,
has changed its name to the Meyer
Truck Parts Incorporated.

Detroit—The Motor Parts & Ma-
chine Co., 6118-22 Fort street, West,
has been incorporated with an author-
ized capital stock of $14,000, all of
which has been subscribed and paid in
in cash.

Detroit—The Hay-Con Tile Co.,
2428 First National Bank builidng, has
been incorporated to manufacture and
sell concrete products, with an author-
ized capital stock of $100,000, $30,000
of which has been subscribed and paid
in in cash.

Detroit—The Trio Chemical Co.,
4570 West Warren avenue, has been
incorporated to manufacture and deal
in chemicals and proprietary remedies,
with an authorized capital stock of
$25,600, $20,000 of which has been
subscribed and paid in in property.

Royal Oak—The Vecar Paper Prod-
ucts Co., 725 East Fourth street, has
been incorporated to manufacture and
deal in paper products, with an au-
thorized capital stock of 100,000 shares
at $1 per share, $7,500 of which has
been subscribed and paid in in cash.

Constantine—The Constantine Por-
celain Manufacturing Co., has been in-
corporated to manufacture and deal in
porcelain at wholesale and retail, also
heating plants and hot water devices,
with an authorized capital stock of
$200,000, $115,000 of which has been
subscribed and paid in in property.

Detroit—The Zylarator Corporation,
9753 North Martindale avenue, has
been incorporated to manufacture elec-
trical and mechanical devices, with an

authorized capital stock of 10,000
shares at $1 per share, of which
amount $7,500 has been subscribed

and paid in, $1,000 in cash and $6,500
in property.

Detroit — The Universal Display
Service, Inc., 4162 Seminole avenue,
has been incorporated to manufacture
and deal in advertising novelties, with
an authorized capital stock of $20,000
common and 50 shares at $100 per
share, $11,000 of which has been sub-
scribed and paid in, $3,000 in cash and
$8,000 in property.

Detroit—Torrid Products, Ine., 913
Detroit Savings Batik building, has

been incorporated to manufacture and
sell liquid composition for radiators,

also automobile accessories, with an
authorized capital stock of 50,000
shares at $1 per share, of which

amount $50,000 has been subscribed
and $5,000 paid in in cash.

Cadillac—Clarence F. Williams, who
has held the position of president of
the Acme Truck Co. for several years,
is at his own request, being relieved
and J. C. Ford, treasurer of both the
Mitchell-Diggins Iron Co. and _ the
Cadillac Malleable Iron Co., becomes
president. Mr. Williams retains his
membership on the board of directors.
J. H. ‘Weller, who has been general
manager of the Acme company for the
past two and one-half years, to take
a position as works manager of the
Sargeant Co., of New Haven, Conn.
L. C. Klesner, who has been assistant
general manager under Mr. Weller and
who has been connected with the com-
pany since 1917, takes Mr. Weller’s
place as general manager. The busi-
ness of the Acme Motor Truck Co. at
present shows a very healthy condition.

——_++>—___
Golden Rules of Success.

1. Honor the chief. There
be a head to everything.

2. Have confidence in yourself, and
make yourself fit.

3. Harmonize your work.
shine radiate and penetrate.

4. Handle the hardest job first each
day. Easy ones are pleasures.

5. Do not be afraid of criticism-

must

Let sun-

criticize yourself often.

6. Be glad and rejoice in the other
fellow’s success—study his methods.

7. Do not be misled by dislikes.
Acid ruins the finest fabric.

8. Be enthusiastic about your work
—it is contagious.

9. Do not have the notion that suc-
cess means simply money-making.

10. Be fair and do at least one de-
cent act every day in the year.
—<-o
Seven New Readers of the Tradesman.

The following new subscribers have
been received during the past week:

Arrow Co., Detroit.

Geo. Scott, Lake.

Mrs. Franklin C. Sears, Charlevoix.

Dettmann Bros., Caledonia.

A. M. Gardner, Middleville.

M. E. Thompson, Middleville.

M. C. Gumm, Chicago.
—> +>

 

 

While Christians quarrel about the
birth, baptism, atonement, resurrection
and miracles of Jesus, the Christ, the
Jews are turning the searchlight of in-
telligent appraisal upon Jesus, the Man.

If Christian preachers would direct
their efforts to presenting the human
heart of Jesus, instead of
their Sundays expounding theology to
a tired world, their pews would not be
empty. To bring to men_ the
character, the real personality, the
great nobility of Jesus—this is the task
the ministry must set itself.

spending

true

The Jews are rapidly becoming ab-
sorbed by the economic, social and
cultural life of America. With their
determined effort to understand Jesus,
it will not be long before as a race the
Jews are absorbed by Christianity, not
organized Christianity, but the vital
Christianity which is the religion of
Christ, :

 

:
u
;
is

 

 

 

 

|
i

 

  

July 18, 1928

MICHIGAN TRADESMAN

 

5

 

Essential Features of the Grocery
Staples.
Sugar—Jobbers hold cane granulated
at 6.65 and beet granulated at 6.45.
Tea—There is little change in the
position of tea. Prices are on about

 

the same basis as formerly reported,
there nothing to influence
Dealers are maintaining
quite a firm attitude and generally re-
Price cutting is rare,
which is giving the market a steady
Little new buying is reported,
for consumers are not in the market for
large amounts but continue to pur-
chase moderate quantities for immed-
1ate demand. Consequently activity is
limited, yet of a steady nature. A fair
enquiry is reported in most quarters
and dealers are generally optimistic.

Canned Fruits—Opening prices on
California fruits were not received last
week and while they may be announc-
ed to-day the general idea is that it
may be several days before they are
made public. The delay has been oc-
casioned by the failure of growers and
canners to reach a basis for raw ma-
terial although agreements have been
reached as to the grades which will be
accepted by canners. The impression
prevails that canners will pay $25 a ton
for peaches, or slightly higher than the
scale adopted last season.
Whatever the cost of fruit, canners
will curtail outputs by putting up only
No. 1 peaches and like last season it
is expected that there will be a larger
supply of the large pieces in the cans
than was the case prior to the 1927
pack. Again, low grades maye be
Tentative contracts for fruit
have been made and it remains to be
seen how confifirmations will come in
after opening prices have been named.
Most brokers representing the large
canners are confident they will be able
to secure favorable response from their
‘buyers if the price named is at all
favorable. Certain items seem to be
assured of prompt confirmation, such
as some grades of apricots, peas and
The pear and cherry situa-
tion in the Northwest, which is strong
in tone, has the influence of causing
more than ordinary interest in Cali-
fornia packs. The shortage of some
grades of pears in carryover is equally
important.

being
fluctuations.

sist low. bids.

tone.

sliding

scarce.

cherries.

Canned Vegetables—Next to fruits,
the pea pack is the center of interest.
It is hard to tell just what is happening
in either sweets or Alaskas up-State or
in Wisconsin. Canners report on con-
ditions in their own immediate section
and one may be optimistic about the
gradings and the output, while another
not far away has an entirely different
situation to contend with. As a whole,
it is feared that the two states will
produce more standards than the bet-
ter grades and already there is talk of
a shortage of fancy and possibly short
deliveries on contracts calling for that
description. With fancy likely to be
scarce, buyers say they will be par-
ticular in accepting deliveries to be
assured of genuine fancy peas. None
of the other canned foods showed any
marked change during last week.

Rice—The liquidation of the 1927
crop of domestic rice in all. positions
has an important bearing upon the

local situation as it prevents any free
selling below existing quotations. Buy-
ers who resisted a hardening in values
have not ‘been able to check the ad-
vances which have occurred and they
have been giving constant support to
the market even if their operations
have been purely of a jobbing char-
acter. Blue Rose is firmer than other
types as it is less plentiful than other
varieties.

Dried Fruits—No one is worrying
that stocks are too plentiful for the
season and there is no hurry to clean
up holdings for fear of declines. The
change in spot raisins is slow, but it is
for the better as the recent reduction
on the coast has acted as a stabilizer
and has brought out more big business
than was placed in recent months. Sun-
Maid, which has the bulk of the raisins,
has been backed by banks which are
assisting in carrying the load during
the time when stocks are being liqui-
dated. A heavy summer movement is
in prospect as an aggressive selling
program has been adopted to go into
new crop with as light a carryover as
is possible. Developments in the mar-
keting of new pack dried fruits were
not important during the week. The
local trade is hanging back, watching
rather than participating in the market.
Apricots show more strength than the
other fruits as this is the earliest crop
and its tonnage can be judged better
than the output of the other varieties.
Canners are still negotiating with
growers for peaches and the basis of
payment has not been decided upon,
which has considerable bearing on the
dried market. Prunes are a later crop,
and while the general statement is
made that production will be less than
last year, the exact tonnage and the
percentage of grading cannot be de-
termined now.

Canned Fish—The scarcity of sal-
mon along the Columbia River con-
tinues and cannefs find it hard to make
deliveries in sufficient volume to satisfy
their buyers. Spot stocks are light and
are short of requirements. Pinks are
steady as there is no big buying to
force up prices. Maine sardines are
without change. Fish has not been
plentiful at any of the factories but
there has been free selling to prevent
an accumulation, without any particular
demand, which has made an unsettled
market. Lobster has been in good de-
mand. Some canners are offering at
$7.80 for pounds, $3.90 for halves and
$2.35 for quarters, delivered New
York. Canners report a good export
demand and a lively fresh market,
which has cut down the supply avail-
able for domestic outlets.

(Canned Milk—Evaporated milk re-
mains firm in all positions as the di-
rect result of a strong statistical posi-
tion. Producers have not accumulated
their usual stocks and have not been
free sellers while distributors have
been experiencing an unusually good
summer movement.

Nuts—Hot weather has interfered
with the movement of nuts to the con-
sumer and it has influenced the whole-
sale market also. The shortage of
many of the shelled nuts makes it diffi-
cult for the buyer to cover his needs,
and while he may face a higher mar-

ket in the fall he is averse to giving
the situation additional strength now
by bidding for stocks which the holder
is reluctant to sell. Importers are
short of their normal supplies of wal-
nuts, filberts and almonds, and they
have experienced difficulty in buying
these nuts in primary markets. They
know that manufacturers and others
are understocked, and in many instanc-
es individual holdings are so restricted
that the seller is not trying to market
his goods on the open market. He
does not want his stocks to get into the
hands of his competitor and he favors
the policy of liquidating in small
blocks at full prices. Business in
Brazil nuts in the shell for shipment
to the interior markets in the fall is
satisfactory as a stronger undertone
prevails in this market than a year ago.
—_+++___

Review of the Produce Market.

Apples—Western Winesaps, $3 per
box; home grown Transparent, $2.50
per bu.

Asparagus—$1.50 per doz. bunches
for home grown.

3ananas—5@6c per lb.

Sutter Beans—$2 per bu. for home
grown.

Beets—New, €0c per doz. bunches.

Black Raspberries—$3.25 per 16 at.
crate.

Butter—The market is unchanged.
Jobbers hold fresh packed at 43c and
prints at 44c. They pay 24c for No. 1
packing stock and 12c for No. 2.

' Cabbage—Homegrown, $1 per bu.

Cantaloupes—Imperial Valley stock
from California sells as follows:

 

WUimpOs, 49900 $4.50
iaibos, $65 (2 4.25
plandacds) 0 4.25
Digbs 2 eee ee E75

Carrots—Home grown, 50c per doz.
bunches.

Cauliflower—New from Calif. $3.50
per doz.

Celery—Home grown,
bunch, according to size.

Cherries—$2.50 per crate for sour
and $3.50 per crate for sweet.

Cocoanuts—$1 per doz. or $7.50 per
bag.

Cucumbers—Home grown hot house,
$1.25 per doz.

50@60c per

Dried Beans—Michigan Jobbers are
quoting as follows:

©: He Pea Beans =. $10.25
Light Red Kidney ___________. 9.10
Dark Red Kidney _.. 9.25

Eggs—The market is unchanged

from a week ago. Jobbers are paying
28c for strictly fresh.

Grape Fruit — Florida commands

$6.50@7 per crate.

Green Onions—Home grown, 20c
per doz. bunches.

Honey Dew Melons—$2.25 per crate.

Lemons—Greatly to the surprise of
the trade, quotations have declined 50c

per box. Ruling prices this week are

as follows:

3600 Sunkist 20 02 $9.50

S00 Sunkist 2.05 9.50

doh: Red Balk 2 9.00

SO Rea Ball oo 9.00
Lettuce — In good demand on the

following basis:

Home grown iceberg, per bu. _-__$2.00

Outdoor grown leaf, per bu. ---. .90

New Potatoes—$2.65 per bbl. for
Virginia stock.
Onions — Texas Bermudas, $2 per

crate for yellow; Spanish, $2.25 per
crate; Walla Walla, $3 per 100 Ib.
sack.

Oranges—Fancy Sunkist California
Valencias are now on the following
basis:

mo $9.00
Me. 9.00
We 9.00
S.C 9.00
a6 ee 9.00
a 9.00
me... 9.00

Peaches—Hilly Bell are iow in mar-
ket, commanding $2.25 per bu.

Peppers—Green, 50c per doz.

Pieplant—Home grown, $1 per bu.

Poultry—Wilson & Company pay as
follows:

Heavy fowls oe
Bight fowls l6c
Fieauy broilers 0 30¢
Erohe WL. broilers 21.0 18c

Radishes—20c per doz. bunches for
home grown.

Red Raspberries—$4 per 16 qt. crate.

Tomatoes—Home grown hot house
are now in market, commanding $1.25
per 7 lb. basket; 6 Ib. basket
Calif. fetch 75c.

Veal Calves — Wilson & Company
pay as follows:

from

aney 2 21%ec
Go0@) 222 19¢
Medi l6c
POgr 2 10c
Watermelons—50@75c for Florida.
—_2 + _

Novel Device Shows How Neckties
Look When Worn.

An unusual method of stimulating
sales of men’s neckwear is now being
tried out by a chain of haberdashery
and clothing stores. It consists of
enclosing in all mail to customers a
cardboard folder which has_ small
samples of tie silks attached to the
inner side of the back. The front of
the folder, which shows a cut-off pic-
ture of a man that brings the collar
into prominence, has a cut-out of the
shape and proportionate size of a four-
in-hand. Through this the samples of
the silk show, and by holding the
folder at arm’s length an excellent
idea of how the scarf looks when tied
is given. As the samples are placed
on top of each other and fastened only
at one end, they can all be tried under
the cutout by lifting up the loose end
and exposing the silk beneath. Three
samples are sent in each folder.

ose ___
Million in Pearls Here.

One of the largest shipments of
pearls to reach New York came in
Monday. The gems, valued roughly
at more than $1,000,000, were consign-
ed to jewelers in New York and varied
in size from a pearl with an estimated
worth of $60,000 to the smallest sizes
suitable for necklaces. Unstrung they
are subject to a duty of 20 per cent.
Precious stones received included an
emerald with an estimated value of
$20,000 without tax and a “Cat’s-eye”
stone from India, which have become
rarieties in gem shipments in recent
years.

 

6

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

Lansing, July 11—Knowing your
desire to clean up questionable busi-
ness practices throughout the world,
we are glad to suggest an opportunity
for your efficient and aggressive meth-
ods which exist in the city of Grand
Rapids itself.

The DeLuxe Woolen Co., 300 Mon-
roe avenue, sells men’s. clothing
through house to house canvassers.
The writer has seen a contract of this
company which he believes would lead
anyone to believe was an order for a
made-to-measure suit. The company
states, “We do not cut to individual
measure, we do finish suits to individ-
ual measure as regards coat length,
sleeve length, waist measurement, etc.”

The form of the contract gives
specific directions for taking coat
measurements, vest measurements and
pant measurements. In all, ten differ-
ent details of measurement. The same
blank gives the height, weight and age
of the customer. The customer who
called this order to our attention or-
dered a double breasted suit and got a
single breasted suit. Furthermore, he
is willing to swear in court, if neces-
sary, that the salesman claimed the
suits were all wool and were made to
his individual measure. He is also
willing to testify that the material in
the suit which was furnished does not
correspond and is inferior in every way
to the swatches from which his selec-
tion was made.

He states further that his wife was
present at the time the order was given
and is willing to corroborate his testi-
mony.

The writer has written a number of
times to the DeLuxe Woolen Co. and
at first suggested that the company
should make a cash refund. The com-
pany offered to supply another suit and
asked the customer to specify on a
form what was unsatisfactory with
the first suit. This request in itself
strikes the writer as highly ridiculous.

I do not conceive how the average
individual could give information to a
tailor, instructing him how to alter a
suit that would not fit. Furthermore
the company’s salesman took the orig-
inal measurements himself and the
company should, therefore, accept its
responsibility for such measurements
being inaccurate and for the suit not
being a fit.

The writer believes you will be
specially interested in this case, since
it is one that is going on almost at
your own door and if you desire, we
will be glad to send you all the cor-
resnondence on this subject in order
that you may go into it further, and
verify any statements that he has made.

Theron M. Sawyer,

Sec’y Merchants Association, Inc.

 

Reply to the above letter was made
as follows:

Grand Rapids, July 13—You placed
me at a disadvantage by writing the
DeLuxe Woolen Co. a letter and not
sending me a copy of the letter when
you wrote me, giving me to understand
that you had placed the matter in my
hands for adjustment.

As soon as I was shown your letter
by the manager of the DeLuxe Cloth-
ing Co., I backed off, because certain
statements were made in your letter
which precluded an amicable adjust-
ment on my part.

I seldom concern myself with con-
troversies of this character, because
any man who deals with strangers and
buys goods which he cannot see be-
fore he pays for them, gets just. what
he deserves when he finds he is de-
ceived. He can get just as good values
from his local dealer as he can from
an itinerant peddler, because’ the
solicitor’s profit is seldom less than the

MICHIGAN TRADESMAN

margin charged by the regular mer-
chant.

I am here to protect the merchant
in his rights. I hold no brief for the
consumer who undertakes to under-
mine the merchant by sending away
from home for his supplies. I don’t
see what business the Merchants As-
sociation of Lansing has to take up the
cudgel in behalf of a man who ignored
the local merchant and sent the money
which was paid him by a local manu-
facturer over to a scalping house in a
neighboring city. It would seem to
me that you could find ample oppor-
tunity to work along mercantile lines,
instead of championing the cause of
an enemy of the regular merchant.

A. Stowe.

The Boston Post describes a new

method to swindle farmers on a stock-
selling scheme which was unearthed
by the Boston Better Business Bureau.
The story runs as follows:

The first approach in these swindling
operations, it is stated in the ‘bureau’s
bulletin, is by an elderly and prosper-
ous-looking man who stops at a farm-
house and sends his uniformed chauf-
feur to the house to request a glass of
milk. The chauffeur gives a false
name of his employer, the names of
well-known men in the business world
having been frequently used.

The scheme is worked so that the
employer rests a few minutes at the
farmhouse during which time he tells
a fascinating story of recent invest
ments which he has made where, in
some instances, his money has been
doubled and tripled within a few weeks.

He lays particular stress on a new
security which he states is backed by
some of his friends and which he is
absolutely certain will triple in price
within ten davs. After arousing the
curiosity of the farmers and their de-
sire for quick riches, he drives on,
leaving a $5 bill in payment for his
glass of milk.

A few days later a smooth-spoken
young man calls at the farmhouse,
stating that their visitor of a few days
ago requested that he call and give
them an opportunity to buy some of
this stock. The stock salesman states
that the previous visitor was so grate-
ful and impressed with the hospitality
given him that he insisted that the
farmer be given a chance to come in
on the ground floor.

In numerous cases, the farmer has
purchased on these representations, re-
ceived the stock, but has since been
unable to locate the seller or find any
market for the worthless paper which
he holds.

This is even more seducive than the
long distance telephone system em-
ployed by a large number of the pro-
moters of worthless stocks. Farmers
cannot be too cautious about falling
for the representations and promises of

easy riches made by strangers.

There appears on the screen of im-
agination the figure of a woman in a
drab tenement. Hers is a house of a
hundred urgent needs. Clothes for the
children who are ashamed of their
shabby appearance before their school-
mates, promising
Mary, dentistry for James, a truss to
lessen grandfather’s aching side, over-
due rent, food to satisfy a hard-work-
ing husband, palliating his Sunday
morning ugliness when the defeat of
low wages and long hours surges
through his mind and stabs his heart.

We know such women—have known
them all our lives. “Oh,” she will say,
“Tf I could but make a little extra
money at home. How a few dollars
would help!”

piano lessons for

There is a breed of human hyenas
that prey upon such pathetic women
as these, through the advertising col-
umns of newspapers and magazines.
If in the whole realm of commercial
hellishness of the day there is any-
thing meaner than the “home work
for women” gyp we have yet to hear
of it. The classified advertisement is
craftily written. It is calculated to
draw a letter from despairing women
of the type described. In response the
gyp sends a lengthy, roseate explana-
tion which concludes with the require-
ment that a dollar or more be sent for
material. There is a promise of pur-
chase of the goods, stitched by patient
hands, if—

The woman does the work, perhaps
embroidery, in the spare moments of
the day and in the dark reaches of the
night when the family is slumbering.
Hopefully she sends a package to the
gyp and awaits the reward that may
mean to her a glimpse of happiness, a
moment’s respite from killing worry.
The work is returned. It is not satis-
factory. Perhaps the poor creature
gets a 10 cent apron for her time and
her money investment.

We believe that any advertisement is

   

July 18, 1928

suspect which reads: “Earn money at
home. Easy sewing. Experience un-
necessary. All materials supplied.
Send stamp for particulars.”

Who in American journalism wants
any part of that dirty dollar?—Editor
and Publisher.

The above is strong language from
the trade publication, but not more so
than the work-at-home
serves. If the
carries out

scheme de-
Federal Trade Com-
its program to
make the publishers printing such ad-
vertisements responsible for the fraud
the “dirty dollars” will disappear. To
that publishers do not know

mission

assume

‘such advertisements are fraudulent is

to convict them of imbecility. Such
publishers are willing to help fleece
their readers for a share of the dirty
dollars.

Ann Arbor, June 17—Faye Sackett,
a red headed man with a red headed
wife and red headed children, lived in
Milan, Michigan, two or three years
and left there four or five years ago.
E. O. Loveland, justice of the peace
and bad debt callertor. knew him quite
well. It seems he has not changed his
name nor his tactics of dealing, as de-
scribed in last week’s Tradesman.

E. E. Whitney

 

 

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July 18, 1928

MICHIGAN TRADESMAN

 

 

Advertise To Keep in Tune.

The first manufacturer of a cereal
product who dared to put his name on
the package and then to advertise the
name and the package did a first-class
service to the whole of America. He
brought the cereal business out into
the open. He challenged people to
find anything wrong with his own
cereal. Branded and Nationally adver-
tised goods have to be good. If they
are not good, people are too smart to
buy them twice.

What a marvelous change has come
about. If you have any kick to make,
nowadays, you get your money back
so fast that it almost takes your breath
away. You buy your crackers out of
metal boxes with glass covers, or else
they are wrapped at the factory in
dust-proof cartons with the manufac-
turer’s name on them. Breakfast foods
come the same way, in sealed cartons.
All this is a result of good advertising.
The Uneeda Biscuit boy in the yellow
slicker did more for this country than
nearly all the politicians who have ever
lived in our midst. Sunny Jim was
just as much a benefactor of America
as, say, Roscoe ‘Conkling or James G.
Blaine. In fact, I think Sunny Jim is
better remembered now than they are.
Spotless Town has been a better in-
fluence in America than a whole lot of
real cities which you and I could name.

Nobody knows quite how much is
paid annually for all American adver-
tising now. You can write the sum in
‘billions, and you wont be far wrong.
Advertising is a giant industry, count-
ing all its forms—magazine and news-
paper avertising, paint and billboards,
the radio, and the various other sur-
prising and interesting things it is
getting ready to give us in the future.
And if you don’t advertise somehow,
no matter what you do for a living,
you can count yourself out. I don’t
care whether you happen to run the
General Electric Co. or a little way-
side refreshment stand. Both are
businesses and both are subject to the
same business laws. If you don’t ad-
vertise, people think there is something
phoney about you and your business.
Before long, now, this is going to ap-
ply just as much to ethical physicians

as to ethical automobile manufactur-
ers. The churches are advertising
now. The good doctors and clinics,

the good law firms, will all have to do
some real advertising to-morrow.

If you do advertise wisely and
prudently, with a careful check both
on what you spend and what you say,
you are in tune with modern America,
and you needn’t worry about your
future. People won’t think of you as
a con man. We have come to the
point where, in business, only the con
man doesn’t dare to advertise.

Hartford Powell, Jr.
—

A Unique Publication By Vermont
Grocer.

In the rear of a small country store,
among the sloping hills of Vermont, a
seventy-five-year-old foot power press
turns off what is

 

twice each month

probably the only strictly literary mag-
azine in America edited, printed, bound
and published by one man. “Driftwind
from the North Hills” is the magazine,
Walter J. Coates is the editor, and

North Montpeliar is the place of pub-
lication.

The editor formerly was a preacher,
later an insurance man, and now he
sets type part of the time and sells
groceries to ‘bring in an income. The
edition of his little pamphlet was the
result of a three-year study of Ver-
mont poetry and poetical history. No
student ever had scratched the surface
of the state’s literary achievements in
verse, and there existed a general
ignorance as to whether Vermont ever
produced a literature of that sort.

Yet he conceived the idea of ex-
huming such a literature and started
search for it. As a result of his work
he has compiled “Minstrels and Min-
strelsy of Vermont,” which contains
biographical sketches of many of Ver-
mont’s poets from earliest time to the
present, with ample from
each. It also contains a bibliography
of the many publications themselves,
so that in the future the Vermont
students may know where to look for
the works of all poets from Vermont.

This work led to a love of the ideal-
ism of Vermont and the North Hill
country as expressed by her poets, and
he started in his attempt to weld the
present-day poetry and literary efforts
into a solid monument. In April, 1926,
he started publication of a little
pamphlet of sixteen pages, called
“Drift Wind,” filling it with his own
compositions and a few of his literary
friends.

‘The idea was successful at once; and
when, after a year of strenuous effort,
he was ready to drop the task, his
literary friends in Vermont would not
hear of it. So he is still at the work,
printing and publishing semi-monthly
a 45-page magazine; and he is able to
say, at last, that practically every Ver-
mont writer of consequence, within or
without the state, either is a con-
tributor or a subscriber.

Mr. Coates is still at work on his
Anthology of Vermont Poetry, and has
published several collections of Ver-
montiana in short form on the little
press in the rear of his country store.

selections

 

—<>

Would You Employ Yourself?

Honest, now—

Would you?

Would you employ yourself?

Just imagine yourself the “boss” for
a minute—

Then check up your record for the
past week, as an employe—

Remember it is your own money
that will pay your salary—

If you applied for a job, would you
get it? :

Has your work for a week made a
profitable investment for the company?

Have you analyzed what you are do-
ing and why?

Have you been heart and soul “on
the job?”

And in your job?

What does this inventory show?

You're “the boss,” now, you know.

Would you employ yourself?

—_»+- >

If time be of all things most preci-
ous, wasting time must be the great-
est prodigality, since lost time is
never found again; and what we call
time enough always proves little
enough.—Franklin.

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MICHIGAN TRADESMAN

  

July 18, 1928

 

THE ARCTIC DRAMA.

Do the fastnesses of the Arctic make
men inexpressive? Are the realities of
everlasting cold so absorbing that those
who fight them have no interest left
beyond life and death itself? Is it
ever given them to recover form their
suffering sufficiently to answer the
queries of a world’s anxiety? Or are
they, like shell-shocked soldiers, for-
ever reserved, even mute?

The world wishes to know so much,
so many kinds of things, concerning
the leng-drawn-out disaster of the
Italia. How and why did the ship
crash? What did she look like after
her death wound? Could those left
on board have escaped? Did she even-
tually burn? Where is her final rest-
ing place?

And where is Amundsen? Here is a
mighty question in itself.

Then come those that affect the mys-
teries of the souls of men. Why did
Captain Nobile permit himself to be
rescued first? Was there nothing in
his spirit of the gallant tradition that
the captain leaves the sinking ship
last? There must have been. Why
did he disregard its promptings?

And why did Zappi and Mariano
give up their attempt to walk to safety
and lie down for thirty days beside
the dead body of thir comrade, Malm-
gren? Were they under some con-
fused spell of the North? Will they
be able to explain clearly this strange
devotion to the dead man who in life
urged them to abandon him and press
on?

In the midst of the unanswered
questions there arise to comfort us two
shining pillars of heroism and good
will.

The work of the Russians in rescue
should never be forgotten. In the air
their fivers have risked death with care-
free frequency to seek and to find the
isolated knots of refugees. In the seas
their ice-breaking boats have pounded
their way through the frozen waters,
by day and night, through the cold,
without cease. We do not credit Soviet
Russia with much of friendliness and
kindliness toward the rest of the world.
She proclaims herself our enemy and
we are hers. Yet, after all, her Arctic
airmen, like Lindbergh himself, are
messengers of good will to all man-
kind.

With the work of the Russians stands
the austere chivalry of Amundsen.
Called upon to fly into the North to
save Nobile, the man who was prob-
ably his best hated foe, Amundsen
hesitated not a minute. He flew into
the unknown and no word has come
of him since. It is said: Greater love
hath no man than this, that a man lay
down his life for his friends. Of
Amundsen it may be said: Greater
nobility hath no man than that he lay
down his life for his enemy.

 

WOMAN’S “SPHERE.”

In an article discussing the problem
of the modern girl an English writer
in the Nineteenth Century and After
has discovered what he considers a
new vicious circle. The high rate of
spinsterhood in Great Britain is forc-
ing girls to earn their own living. But
why can’t they marry? Not because

their are more women than men in
England, says this writer, but because
.there are so many girls earning their
own living.

The belief that the excess of women
is the real cause of English spinster-
hood is held to be a popular fallacy.
There is a more nearly equal ratio
between the sexes in Europe to-day
than at almost any period in the past
five hundred years. In England and
Wales the official figures show that
there are 18,500,000 males as against
20,000,000 females—a ratio of 100 to
108. For those under the age of 25
the figures are even closer and show
virtually no excess of females.

“These figures speak for themselves,”
declares the British writer. “They re-
duce to a sheer absurdity the oft-
repeated contention that there is now
such an abnormal ratio between the
sexes that our previous ideas as to
woman’s social functions must be rev-
olutionized.”

The article is a frank plea for a re-
turn to the old conception that wom-
an’s career is in the hcme. Millions
of men without work and millions of
women without children are the dis-
tressing results of the post-war orien-
tation of social life. The education of
women, contends the article, should
be directed toward the duties and obli-
gations of marriage, not toward a busi-
ness or a professional career.

If the United States may be taken
as an example, it is certainly true that
the population ratio between the sexes
has little or nothing to do with either
the marriage rate or the number of
women who are in business. In this
country there are something like 104
men for every 100 women, yet no-
where is there a greater tendency for
women to #o into business or to take
up some other sort of work.

The simple fact is that women have
assumed their new place in the world
of their own free will. They have not
been forced into it.

The worried writer of the Nineteenth
Century ard After will not be able to
send them back into the home by point-
ing out that there really are enough
eligible young men to go around. This
will not ird:ce the modern girl quiet-
ly to await the matrimonial call. She
is in business because she wants to be.
The men of England must either per-
suade the English spinsters to marry
and retire or face their competition.

 

ACT OF LIVING TOGETHER.

Living together is an art. There
should be a way of keeping together,
mutually sympathetic and _ inspiring,
comforting and encouraging. What a
mistake to ignore the art and to be
satisfied with mere existence! But
even the existence of togetherness is
sacrificed if the art is ignored. Appre-
ciation is essential in the art of living
togethr. That is one reason why a
good many homes break down that
ought not to break down.

The starved people of the world are
not simply those without food, but
those who are denied the approbation,
the admiration and the appreciation
which others feel for them but which
is not shown. Just a little constant
effort and thought would keep appre-

ciation constantly upbuilding the home
love and the home happiness. Even
the pressure of trial would make the
man and the woman more and more
completely one.
Apprciation is the
justice.

foundation of
3eing just to other people is
Dickens
could see very little in this country

largely a matter of insight.

that he cared for; Bryce saw a good
deal. To Matthew Arnold we were
too raw and crude; but Professor Pal-
mer pointed out that Arnold had not
appreciated the glory of the imperfect,
the significance of the process of
growth tcward something larger and
finer. It might be a noble thing to take
international disputes before the bar
of justice, providing we did not de-
stroy the fundamental principles of
free government by so doing, but 1t 1s
a nobler think to take ther: first befcre
the bar of appreciation.

The Kellogg multilateral treaties,
if ratified, will give the great nations
an opportunity to find out and appre-
ciate each others’ points of view. Then
justice will be done, either with or
without the necessity for court action.

 

 

CHILDREN’S WORKING HOURS.

There will be, as there ought to be,
general agreement with the recommen-
dation of the board of directors of the
National Association of Manufacturers
children work
should fall between 7 a. m. and 6 p. m.

that whatever hours

This reccmmendation, of course, does
not indorse a ten or eleven-hour work
day for children who are in industry.
It simply means that their work day,
whatever it is, should not begin before
7 o'clock in the morning or last. be-
yond 6 o'clock in the evening.

The directors give their indorsement
also to continuation schools, around
which a lively controversy has been
and is being waged. In taking this
position .the directors are well advised.
The trouble with continuation schools
is that they have been asked to per-
form a difficult task with inadequate
physical equipment and in some in-
stances with inadequately prepared
They have been compelled
to make bricks without straw.

teachers.

That in spite of these handicaps con-
tinuation schools have done their. work
well enough to win the indorsement of
a group of hard-headed men like the
directors of the manufacturers’ asso-
ciation is a tribute to the intelligence
and the devotion which have been put
forth by those in charge of them.
From indifference or even opposition
on the part of educational officials they
have won their way to a point at which
they can demand support better pro-
portioned to their value to the com-
munity. And with that better support
they will begin to render the service
which their advocates have seen to be
possible.

Se

DRY GOODS CONDITIONS.

Not so many weeks ago retailers
were lamenting the lack of warm
weather which would serve to promote
the sale of seasonal merchandise. Last
week they obtained their wish, but to
an extreme degree in many sections,
and shopping was reduced somewhat
because it could not be done in com-

fort. Howver, the results for the
week were quite satisfactory and sales
probably averaged a little above those
in the corresponding period last year,
Hot weather goods, beach attire and
vacation needs were the most active
lines.

Preliminary figures from the Fed-
eral Reserve Board on the June trade
of department stores indicate an ‘p-
crease of 2 per cent. over June, 1927,
with eight districts showing gains from
1.7 to 4.7 per cent. and four districts
having declines that were fractional
except in the case of Atlanta. Of the
stores reporting, 245 showed increases
and 220 had lower sales than a year
ago. Thus the variation by territory
and among the stores in each section
is still shown to be quite pronounced.

The gain registered by the stores
last month was less than the amount
usually accepted for year to year
growth. Furthermore, there was an
extra Saturday this year which might
have pushed volume ahead had selling
conditions been propitious. The pres-
ent month is reported to be giving a
better account of itself.

With retail buyers active on both
sale and early fall merchandise, the
wholesale markets were quite active
last week. Store inventories, taken
this month in most cases, may have
the effect of holding down purchases
somewhat, but manufacturers report
quite a good reorder business on sea-
sonal apparel and accessories that
move readily over retail counters.

Scene

TRANSPORTATION CHANGES.

While automobile production in this
country continues to increase at an
amazing pace, the railroads are facing
a gradually declining volume both in
the total number of passengers carried
and passenger revenue. There is a
very direct connection between two
such isolated statements as the an-
nouncement that one automobile con-
cern expects to sell this year 1,700,000
cars and the report that several rail-
roads are showing a 10 per cent. de-
crease in earnings in comparison with
the figures for 1927.

Automobiles and busses have cut in-
to the short-haul business to such an
extent that it is often carried on at a
loss. One railroad has recently point-
ed out that in some instances its local
trains have earned only 57 cents a mile.

To combat this desertion the rail-
roads are forced to offer new luxuries
in travel which may attract passen-
gers, but at the same time increase
expenses. Special cut-rate excursions,
de luxe coaches, improved Pullman
service may be boons to travelers, but
they do not always pay for their keep.

In the face of this situation, when
for the first time railroads are entering
upon what looks like a period of de-
clining profits, they are faced by the
additional threat of airplane competi-
tion. It is no wonder that some of the
roads are already planning to intro-
duce combined rail and airplane ser-
vice. If they do not get in on the
ground floor of aviation development,
the day may come when their problems
are even more serious than they are
to-day.

 

 

 

.
‘

*

  

July 18, 1928

MICHIGAN TRADESMAN

 

9

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

Out Around last Saturday was neces-
sarily limited in extent, because the
introduction of a new engine in the
Packard arbitrarily reduced the rate
of speed to 25 miles per hour. The
slowing up had one great advantage.
It gave the occupants of the car more
time to enjoy the landscape and ab-
sorb the greatness and glory of the
country which is now in its most at-
tractive garb. The golden hues of the
ripening grain and the varying green-
ness of the oat and alfalfa fields pro-
duce a combination of striking effects
The
grass crop has been practically all har-
vested and the being
assiduously cultivated by the farmers.

which have never been excelled.

corn is now

On reaching Caledonia I was sorry
to learn that Charles H. Kinsey had
been in poor health for several months
and that at times he had despaired of
regaining his old-time vigor. He is
now on the mend, but did not happen
to ‘be in the store either time I called.
Mr. Kinsey been a_ tower of
strength among ‘the merchants of
Caledonia for about as many years as

has

I have been publishing the Tradesman
and it grieves me to see his vigor
lessened by the accumulation of years.
He has always been first and foremost
movement for the good of
the interests of

chants generally.

in every
Caledonia or mer-
In entering Middleville my first call
is always on Frank Lee, because his
store is the first one we reach when
approaching the place from the West.
Mr. Lee told me he established his
store on that location in 1893—thirty-
five years ago—and that the only time
he was forced to suspend business was
when he burned out, eight years ago.
He was soon re-installed in a new
store building which ‘the hopes to oc-
cupy as long as he is spared to deal
out life sustaining goods to the people
of Middleville and vicinity.

I always slow up in crossing the
bridge at Middleville to obtain a fresh
mental impression of the pretty sight
afforded by ithe water running over
the dam on the Thornapple River. The
effect is very striking, but I always
wish the water thus going to waste
could be utilized in driving the wheels
of another industry which would give
steady employment to a dozen or more
people.

My first call on the East side is al-
ways on Postmaster Blake. I do this
tor several reasons: He never renews
his subscription until I call on him
personally. He is just as much inter-
ested in mercantile affairs as he was
when he stood beh'nd the counter of
own store across the street for
He is a town boomer of

his
many years.
the first water and keeps in close touch
with every movement which has for
its object the betterment of the vil-
lage, morally or materially. He firmly
believes that every merchant should
read the Tradesman religiously in or-
der to keep pace with the best thought
of the age and the things the Trades-
man is doing to improve mercantile
conditions and he had two penitents

all rounded up for me, ready to join
the chorus of enthusiastic Tradesman
readers. If I had as good a friend in
every town as I have in the postmaster
of Middleville the circulation of the
Tradesman in every town in Michigan
would be 100 per cent.

A new Kroger store was opened in

Middleville Saturday. It gave the
other merchants of the town no par-
ticular uneasiness, because they met

the same experience some months ago
with the A. & P. Tea Co., which open-
ed a store, conducted it
weeks at a heavy loss and then vanish-
ed. If the A. & P., with its superior
management; cannot succeed in a town
the size of Middleville, I have no idea

for a few

that the Kroger Co. can stay there and
do business profitably. The merchan-
dise buyers of Middleville appear to
discriminating who
that the
methods in

the

be very
fully
chain
would mean
of their town.
Every merchant I talked with in
Middleville—and are a mighty
keen lot, taken as a whole—heartily
approved of the plan I have devised to
solve the chain store situation by legis-
lation by Congress prohibiting manu-
facturers from making discriminating
prices between
now doing. They all concede that the
International Harvester Co. legislation
is a case in point and that the legal
aspect of the proposed law is secure.
I am pushing this matter to an issue
with all the energy I can command,
based on the experience of a lifetime in
handling matters of this kind. During
the past week I have had an extended
with Congressman Mapes,
who promptly informed me that he
would be glad to introduce the meas-
ure and give it the benefit of his in-
fluence in putting it on
books of the Nation.
of course, that some better plan can
be devised and put into execution. If
so, I will gladly step aside with my
plan, because I want to be helpful in
matters of this kind and not obstruc-
Results are all I
The methods employed in

people
realize dominance of

Middleville

destruction

store
ultimate

they

 

buyers, as they are

interview

the statute

It is possible,

tive or destructive.
care for.
reaching a successful outcome are not
material to me. In the absence of any
other plan being brought to the front,
I shall push my plan through with as
little delay as possible.

Middleville has a way of handling a
Chautauqua week which is certainly
very commendable. Instead of pur-
chasing tickets or furnishing a guar-
anty, her merchants and business men
raise $1,000, which
cost of the entertainment,

pays the entire
and invite
their friends and customers to be their
guests. The result is an attendance
of 4,000 people on some days and the
creation of an atmosphere of good feel-
ing toward Middieville and her gener-
ous entertainers which lasts from one
year’s end to another. Based on the
experience of Middleville in this mat-
ter I feel no hesitation in recommend-
ing the plan to the business men of
other towns who wish to show. their
appreciation of the patronage accorded
them by their customers.

I am pleased to be able to announce
that during the past week an arrange-

ment has been made with James M.
Golding to open a Detroit office of the
Michigan Tradesman at 409 Jefferson

Mr. Golding has been
with the
and indirectly, for a good many years.
While Grand Rapids representative for
Edson, Moore & Co., he acted as offi-

avenue. COil-

nected Tradesman, directly

cial scribe for Grand Rapids Council
and made his department a most im-
portant feature of the
while manager of the Busy Big Store,

paper. Later,
at Ludington, he served as Ludington

correspondent with great satisfaction
to all concerned.
Detroit, about fifteen

has Tradesman

Since removing to
years ago, he

given readers many

indications of ‘his interest in their

cause. He will now devote practical-
ly all of his time to the expansion of
the circulation and advertising depart-
ments and note from week to week the
changes which are occurring in one
of the
the country.

I have always insisted that Mr. Gold-

greatest mercantile centers of

ing mistook his calling when he under-
took to pursue the occupation of city
salesman, store manager or sales man-
ager; that while he achieved a decided
success in all three branches of busi-
ness he would have been much more
successful if ‘he ‘had espoused a career
I believe Mr.
Golding will never have occasion to

along publication lines.

regret his action in taking the Eastern
Michigan representation of the Michi-
gan Tradesman. E. A. Stowe.

—_— oo
Right of Manufacturer to Select His
Own Customers.

A leading grocer writes the Trades-
man as follows:

“1 would like to ask your opinion
on a matter which, I think, you have
stated a ruling of the courts on some
time ago in one of the issues of the
Tradesman.

Can a creamery manufacturing but-
ter and selling to retail grocers and
hotels its

refuse to

advertised brand, lawfully

sell its output to an inde-
pendent grocer or chain store organ-
ization which it does not care to deal
with, although the individual or com-
pany offer the cash when demanding
creamery’s advertised brand of goods?

“T find the Tradesman a very wel-
come visitor each week, with its advice
and reliable information pertaining to
retailers have to

conditions con-

tend with and trust that you will be

we

spared for many years to the Trades-
man and retailers of Michigan.”
We that

can select his own customers and re-

believe any manufacturer

fuse to sell any merchant or class of

merchants he does not care to deal
with.
ee
The Brookhart Enquiry.
The Brookhart resolution calling for

an enquiry into chain store operations
has created deep interest. The study
will be the most far-reaching of the
kind ever undertaken. It includes not
only the retail chains, but also those
engaged in manufacturing and whole-
saling with the purpose of ascertaining
whether they involve any violation of
the anti trust laws and what legislation,
if any, should be enacted to regulate
their operations. The preliminary ex-
amination of the subject was promptly

will call for the
an orgainzation of the

initiated. The survey
setting up of
Commission under its economic divi-
sion with a rather large staff, whose
ranks probably will be enlarged or de-
creased as other work of the Commis-
sion requiring their attention may de-
mand. The enquiry being so broad
and comprehensive, will entail a great
deal of time, and at this stage of the
work no calculation can be made as to
;

when it will be completed.

The enquiry into price bases, such
such as factory base, basing point, and
delivered base, was undertaken to dis-
cover the causes of these various sys-
tems of making prices and their actual
and potential effects. There has been
little study of this subject, which, it
has been pointed out, requires pains-
taking work in the economics of dis-
tribution. The commission, in making

the co-op-

this enquiry, has gained
‘ration of the principal trade associa-
tions and of individual producers and
manufacturers, in obtaining important

statistical data.

—_—__-> --___
Cabbages Quake as Probe Reveals
Cutworm Appetite.

Experiments at the Market Garden
Field Station conducted by the Massa-
chusetts Agriculture College have dis-
closed an alarming ability on the part
of the
produce.

cutworm to destroy growing
3v all comparisons the cut-
worm is said to outclass the cow in the
Aside this
it has been proven that this worm kas

from :

matter of appetite.

not been given proper consideration
by vegetable growers in their protec-
Cutworms, under ob-
May
6 and June 12, consumed from 17.09 to

20.99

tive programs.

servation at tke station between

and
one-fourth of

inches of cabbage
On
the days the worms did not eat. It
that if the
daily ration of a cow was 60 lbs. of

square
cauliflower leaves.

has been shown average
feed, she would require about one veer
to devour the

of feed that a cutworm can do away
What chance
a cabbage field overrun with cutworn's?

proportionate amount

with in thirty days. has

2
Do You Figure This Way?
Suppose you have an article which
ordinarily sells for 40 cents. The gross
the (25
The cost then is 30 cents.

profit on article is 10 cents
per cent).
If you cut the selling price 12% per
cent. your cut price is 35 cents and
your gross profit amounts to only 5
cents since the cost remains the same.
To realize your former gross profit of
10 cents
articles where you only sold one be-
fore.

you must sell two of these

Consequently, it should be apparent
that a cut of 5 per cent. requires 12%
A cut of 8 per
cent. requires 354% per cent. more vol-

per cent. more volume.
ume. A cut of 10 per cent. requires
50 per cent. more volume. A cut of
12% per cent. requires 75 per cent.
more volume. <A cut of 15 per cent.
requires 112% per cent. more volume.

SE OO

Disappointment should be taken as
a stimulant and never as a discourage-
ment. the
greatness of hittle-
our spirit which makes us

complain.—George Macdonald.

It is usually not so much

our trouble as the

ness. of

 

 

   
 

10

Horning Bees No Longer Popular in
the Country.

Grandville, July 17—-The custom of
giving a charivari for a newly married
couple has presumedly gone out in
these late davs of improvement in so-
cial conditions. A charivari, as the
French term it, was of frequent oc-
currence in the backwoods settlements
sixty and more years ago.

“Will you treat?’ was the query
flung in the teeth of the newly wedded
man. If he refused, his action led to
protest in the shape of the charivari
or horning bee. Did you ever attend
one of these, dear reader? If not, you
have missed one of life’s most interest-
ing experiences. Perhaps you may
have been the victim of one of these
outbursts of public appreciation.

In any event the manner of seran-
ading the newly married back in log-
ging days was not only unique but
exciting as well.

A wealthy lumberman married a
squaw which led to a week-long chari-
vari, ending in the flight of the newly
weds. Another lumberman of the bet-
ter class wedded a schoolma’am. He
was wise to conditions, however, and
provided a keg of beer which he placed
on the public highway, a faucet insert-
ed from which dangled a tin dipper
with the words, “Help yourself,” at-
tached.

That beer saved the couple from the
humiliation of a horning. Still an-
other who married and absconded with
his bride for a week’s honeymoon left
arrangements in the hands of a friend
who organized a free dance at the
heme of the bridegroom’s parents,
thus saving the humiliation of a horn-
ing bee. The dance came off the eve-
ning of the married couple’s return.

One lumberman was obstinate and
determined to learn the troublers a
lesson. The ones who went out to
charivari were usually boys and young
men, and these were set upon by half
a dozen men in hiding, dragged into
the house and given a severe beating.

Such an act, however, was not popu-
lar. even with those who deprecated
the extremes to which sometimes these
horning bee folks descended in their
effcrts at rude sport.

An incensed and bloviating English-
man rushed forth at the first sound of
horns, tin pans, cow bells and saws,
waving a revolver. He threatened to
shoot some of the invaders, but
thought better of it when one of his
callers thrust the muzzle of a shotgun
against his breast and velled, “shoot if
you dare!”

There was no shooting that trip al-
though a lady visitor at the home of
the newly married, who hailed from
Canada, fainted dead away with the
shriek of “Indians!” on her lips. Later
the infuriated Englishman, father of
the groom, gave the invaders ten dol-
lars to get what they pleased at the
settlement store, and I know they got
it, since I was roused from a sound
sleep to go to the store and wait on the
marauders.

Those lumberwoods boys were of
necssity urged into doing things which
their mothers would not have approved
had they been at home. No real ill
will was intended and those couples
who treated the charivari in good part
were never illy used.

One couple had their bedroom win-
dow opened and several pans of milk
blown inside by a fanning mill which
the boys had borrowed from a neigh-
borhood farmer.

The uncouth woodsmen seemed to
think that all was fair in either love or
war, and it was sometimes more of
war than love.

A leading lumber boss, one who had
led in other “bees,” married a sweet
little country girl and bore her to a
shanty in the woods. The latter part
of the journey to the new home was
on foot, and a gang came out and es-
corted them along that forest road te
the tune of numerous crude instru;

MICHIGAN TRADESMAN

ments, such as cow bells, shingle saws
hung on poles, brass kettles and shot-
guns.

Although the new benedict had been
one of the foremost in engaging in
charivari parties in the past he resent-
ed being made the subject of this sort
of a serenade, and at another time
thrashed two of the participators in the
episode.

At a later date the leader in many
a backwoods horning bee, himself mar-
ried, was made the subject of a tre-
mendous outburst on his wedding
night. Several husky comrades of
other days laid themselves out to give
bride and groom a good sendoff, mak-
ing night hideous with the rough and
tumble music of saws and cowbells.

The bride became frightened, but her
man assured her that he would show
the serenaders a new trick, which he
did by going into the basement of his
house, opening a small window from
which the thrust the muzzle of his
Winchester rifle.

“My heaven, the cuss is shooting to
kill!” yelled a voice. It may be well
to state that the owner of the voice had
been sent out by the boss to start a
panic. Fact was the gunman had no
thought of shooting anybody. He was
an experienced hunter and knew how
to fire over the heads of the boys with-
out injury to any.

Nevertheless that crowd got the
idea that the boss was enraged and
bent on killing some of his hectorers,
consequence being that the crowd dis-
persed in short order and peace once
more reigned in Warsaw.

Old Timer.

— ee
Change in Old-Established Drug Store

Traverse City, July 17—Leon Moore
has purchased the interest of ‘his part-
ner, C. F. Erwin, in the Wait drug
store. Mr. Erwin will continue the
management of a drug store which he
owns in Harbor Springs. E. S. Wait
established the Wait store in Traverse
City sixty-eight years ago.

‘Steam propelled barges convey car-
goes of cozl from ports of Lake Erie
to Traverse City.

L. F. Mikesall and others have pur-
chased the Traverse City Auto Co.
and organized a corporation to con-
tinue the business of the late M. D.
3ryant. The company is capitalized
for $150,000.

Responding to an S. O. S. call by
phone, J. C. Lewis, city salesman for
Lee & Cady, who was spending a brief
vacation with his brother in Traverse
City, returned to Detroit. His first
vacation taken in twenty-four years
was cut short two weeks.

Widespread interest has been creat-
ed in the cherry festival, dated for
July 19. Several communities will par-
ticipate in the doings of the day. The
festival of two years ago was a fizzle.
The procession was composed largely
of trade unions and vehicles of mer-
chants and manufacturers, covered
with advertisements. It was cheap and
tawdry. Arthur Scott White.

—__2-->____
Corporations Wound Up.

The following Michigan corpora-
tions have recently filed notices of dis-
solution with the Secretary of State:
Henry J. Adams Co., Jackson.
Commerce Holding Co., Detroit.

New York Poultry Co., Inc., Mendon.
Neesley Grocery Co., Jackson.
Saginaw Petroleum Co., Saginaw.

L. J. Deming & Co., Cadillac.

Adrian Milling Co., Adrian.

John H. Hammond Co., Inc., Detroit.
George Watts Building Co., Detroit.
Trojan Manufacturing Co., Big Rapids
Joseph A. Martin Construction Co.,

Birmingham.

Pittsburgh Coal Washer Co., Detroit.
Ideal Sales and Service Co., Saginaw.
Keeler Realty Co., Grand Rapids.
Northern Fur Farms Co., Detroit.
Windsor Manor Land Co., Detroit.
L. K. Edwards, Inc., Escanaba.
Prickett Land Co., Limited, Negaunee

   

July 18, 1928

 

 

 

 

 

Man Y PEOPLE
have recently changed their
wills and named this Com-
pany as Executor and Trus-
tee in the place of friends
and relatives who. . . per-
haps ... have had no ex-
perience. Have you given
this important matter your
careful consideration ?

 

THE

MIchican [RUST

COMPANY

GRAND RAPIDS

 

 

 

 

 

  

 

 

 

 

 

 

 

The Toledo Plate & Window Glass Company
Glass and Metal Store Fronts

GRAND RAPIDS “te oie MICHIGAN

 

————__—_—~
Te

 

   
  
  

Seely Manufacturing Co.
1862 - - 1928
Flavoring Extracts — Toilet Goods
A standard of quality for over 60 years
SEELY MANUFACTURING CO.
1900 East Jefferson. Detroit

Ship By
Associated Truck

GRAND RAPIDS, LANSING and
DETROIT.
Every Load Insured. Phone 55505

 

  

 

 

ALL HIGHWAYS LEAD TO

RAMONA PARK

(Reed’s Lake, Grand Rapids)

 

Amusement Center of Western Michigan.

 

RAMONA THEATRE
Offers Keith's Vaudeville Twice Daily.
Matinee, 3 P. M., 10-20-30 Cents and
Night, 8:30 O'Clock. All Seats Reserved.

Bill Changes Twice Weekly, Thursdays and Sundays.

 

RAMONA GARDENS
offers
KOLKOWSKI AND HIS JOY BAND.
Dancing Every Night Except Sunday and Monday.
Popular Prices!

Perfect Floor! New Decorations!

 

 

 

 

 

 

  

July 18, 1928

MICHIGAN. TRADESMAN 11

 

Jealousy of a Neighbor Never Pays.

Grandville, July 17—Every’ man in
business has a personality from which
people judge him, and it stands him in
hand to keep the good will of the
public if he would make a success of
his life work.

No doubt there are some men who
start out in a certain line of business
for which they are not fitted, and be-
cause of which they do not succeed.
First, be sure you are right, then go
ahead. Davy Crockett was wise in his
day and generation. It has been so
from the beginning. He who seeks the
line of work in life for which he is
fitted will seldom become a failure.

‘There are some people, especially.
among farmers, who imagine that the
keeping of a store is a snap ‘and that
the ‘merchant is out to skin his cus-
tomers. No greater mistake than this
was ever made, as a look over the
business world will testify.

Be honest with yourself and with
the public and, barring sickness, you
will gain your point and make a suc-
cess in life. ,

Nine-tenths of those who fail in any
line of human endeavor—and the fail-
ures are far more numerous than the
successes—are not dishonest. They
simply ‘started wrong and fell by the
wayside. ;

Most successful merchants are good
advertisers. Those who. sneer at
printer’s ink are off the beat and should
either quit or get ‘back on in the short-
est possible time.

A new man came to a dull little
town on the railroad and opened a
store. His capital was not large and
yet he managed to put ‘in a fairly good
stock of groceries, with a sprinkling of
dry goods and shoes.

The town had gone to sleep, the few
merchants ‘therein seeming content to
live from hand to mouth. The new-
comer opened up with a sizable ad-
vertisement in the town newspaper
and prepared to receive company. That
company came. Since a new broom
sweeps clean the onlooking drowsy
merchants thought ‘the rush to the new
store would not last.

“Pish!” sneered the oldest merchant
in town, “We'll soon hang that Jew’s
hide on the fence.’ Did they do it?
Far from it. The said Jew, who was
not of the Jewish persuasion, however,
kept ‘busy buying, selling and pleasing
his customers.

The older merchants became dis-
turbed. They even consulted together
seeking some plan of relief from this
new pest who was. considered worse
than a flock of English sparrows. He
was talked about. The man who can
excite conversation is bound to get
more or less attention. Hlis business
grew as the weeks. passed and his hide
was never hanged on the fence.

Instead, a year later the merchant
who had made the threat went out of
business, leaving a clearer field for the
hated “Jew.”

This man -had not learned that the
merchant who runs down a rival is
sure to rue it in the long run. That is
one of the dangers which merchants
of sense will avoid. Discussing rival
traders with customers or belittling the
quality of their goods is sure to react
and react hard against the tattler.

Personally, I call to mind a well-to-
do farmer who decided to sell his farm
and go into a store. This he did and
opened a fine place which at first bade
fair to win a splendid success. That
‘+t did not came from the foolish habit
of the new merchant belittling his
rivals in trade.

He attempted to carry the idea that
his goods were of superior quality to
those sold by his competitors. A mis-
taken ground to stand on. While cus-
tomers accepted such talk in a kindly
way at first they soon found that there
were others in business besides Mr.
Blank and that his outcry against
others’ goods was caused by pure
jealousy.

 

 

What was ‘the outcome? While the
man who sold his farm to get rich in
merchandising continued in business
for several vears, he did not reach the
top round of success and finally closed
his doors a bankrupt. He died a poor
man ‘because his personality was such
as to finally disgust his customers who
gradually became alienated and sought
other places to trade.

Be yourself and be friendly even
with your rivals in ‘business is the only
way to succeed. A jealous merchant
is never a successful one. Even though
the chain stores are breaking out in
sO many communities it will not pay
the regular dealer to ostracize and at-
tempt to smother them with centempt.
It can’t be done, and the sooner men
in ‘business find this out the better.

Success or failure is because of the
man and not his business. Cattish
comment, and an attempt to disparage
others-is never successful in driving
out your business rival. <A fair deal
and a square deal all around is the
idea. Let your customer find out for
himself which merchant sells the goods
which ‘best suit him. Antagonistic
comment only excites the smiles of the
world outside.

Newcomers in town stores. will
naturally excite comment, but let not
your caustic .denunciation fall upon
them, Mr. Merchant, lest you an-
tagonize more than you draw across
your own threshold.

The man and not the soil tells the
story of who is ‘the successful farmer,
and it is the same with regard to the
success or failure of the man behind
the counter.

Be vourself, be honest, treat every-
body fairly and squarely and you will
never have cause to blame yourself fAr
failure in business. Old -Timer.

—_———_2-2——
Late Business News From Carson City

Carson City, July 17—Carson City is
experiencing more life and activity this
vear than ever before. The Dairy-
land Creamery Co. is building a new,
modern plant, 60 x 1135 feet in dimen-
sion, steel frame and roof, with side-
walls of glazed brick. When com-
pleted it will be one of the finest
creamery plants of the State.

The Florin Menufacturing Co., or-
ganized here a few months ago, is just
completing its new plant, which is lo-
cated on the railway. It is of frame
construction, covered with galvanized
steel, two stories, elevator and con-
crete floor below for electric driven
machinery. No belts or shafting will
be used. All machinerv js of the latest
type. The company manufactures the
Florin washer, also a line of furniture
novelties. B. D. Smith, formerly with
the Ramsey-Alton Manufacturing Co.,
of Portland, is the manager of this
enterprise.

Several of our merchants have re-
built the fronts of their stores and the
State Bank of Carson City is about to
begin extensive improvements in their
bank building. The crop outlook here
is good and we look forward to a good
fall business. E. B. Stebbins.

—__>>e__
Poultry Heavy With Sand.

New York, July 16—A_ leading
dressed poultry house here received
shipments of twenty barrels of fresh-
killed, old roosters ‘this week, and from
the general appearance of the birds, the
belief was expressed that they were
not allowed to die hungry. The roost-
ers were sold to a Coney Island dealer
and promptly returned with a notation:
“We can get sand in Coney Island for
nothing and do not propose to pay 21c
per lb. for it.” On examination it was
found that the roosters were cropped
with a mixture of about 70 per cent.
white sand and 20 per cent. patent feed,
averaging fully 1 pound to each bird.

— +>. ____

The difference between one man

and another is not mere ability—it is

energy.

 

 

BOOTLEGGING
COrrese

CHASE & SANBORNS
SEAL BRAND COFFEE

Sounds a litt!e far-fetched,
doesn’t it? But it’s a fact!
One of our exclusive agents
in a small town wrote us that
his competitor was “bootleg-
ging” SEAL BRAND COF-
FEE, making a several-hour
trip in his truck simply to get
a small supply of SEAL
BRAND from a grocer in a
large city 45 miles away.

in quality and repu-
tation the leading
fine coffee of the
country

Here is a man willing to go
to a lot of trouble and expense
in order to carry SEAL

The standard BRAND in stock.

for over
fifty years If you live in a smail town
the Chase & Sanborn SOLE
AGENCY may be available
to you NOW. If you are in-
Seal Brand Tea terested why not drop us a
is of the same high quality jne?

Chase €° Sanborn

Importers

SEAL BRAND COFFEE AND TEA

Boston Chicago
Grocers Supplied by Chase & Sanborn, 327 N. Wells St., Chicago

 

 

 

 

 

 

 

 

 

Boyne City

No section of Michigan is more favored by nature and
natural resources.

We have the beautiful Lake Charlevoix
We have the Wolverine. Hotel

We have good fishing

We have good roads

We have the purest drinking water.

   
  
      
   
 
 

   
    
   
 

Near to Boyne City we have over 40,000 acres of second
growth timber lands for sale at a reasonable price, A-|
for farms or game preserves. These lands were selected
by us with a great deal of care. They bore the finest
crop of hardwoods which ever grew. The soil is rich and
the land easily brought under successful cultivation.

W. H. WHITE CO.

BOYNE CITY “t- :- MICHIGAN
|

 

 

 

 

 

 

 
  
   
  
   
  

MR. STOWE Says: We are on the square.
So will you after you have used our Collection Service.

Only one small service charge. No extra commissions, Attorneys fees, List-
ing fees or any other extras.

References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or
this paper, or the Michigan Retail Dry Goods Association.

Merchants’ Creditors Association of U. S.
Suite 304 Ward Building, Battle Creek, Michigan

For your protection we are bonded by the Fidelity & Casualty Company of
New York City.

 

 

  

FINANCIAL

Review of Business Conditions in
Michigan.

The pace of business slackened dur-
ing the past month but not as much as
it usually does at this time of the year.

30th commerce and production have
been more successful than usual in
resisting the downward pull of mid-
summer influences. At this season the
agricultural situation has an important
bearing on the trend of business. If
the weather continues favorable during
the remainder of the summer, trade
and industry should undergo marked
expansion during the autumn since the
present outlook is for good crops.

Production and commerce were well
maintained during the first six months
of the current vear, as was generally
predicted, and compared favorably with
the same period in recent years. Rec-
ord steel production and building op-
erations played an important part as
did also the high rate of automobile
output. The turn of the half year finds
underlying conditions in the United

 

States stronger than at any time dur-
ing the past twelve months and the
general outlook is distinctly encourag-
ing. Last year business reached its
peak during the first six months. This
year the prospect is that the highest
level will be reached during the latter
half of the year.

There is much less unemployment
than existed early this year. Payrolls
are as large as they were last summer.
Good crops at the present agricultural
price level assure a buying power in
rural districts equal to or greater than
that of a year ago. Twelve months
ago the lower Mississippi Valley was
suffering acutely from destruction
wrought by floods, the soft coal strike
was in full swing, and the great ford
industries with ramifications through-
out the entire country had entered a
protracted period of curtailment. The
situation with respect to all three is
now vastly changed. In addition, the
public has received a forcible demon-
stration of the inftated condition of the
stock market, and insofar as it can be
done, further inflation is being discour-
aged. Car loadings during the third
quarter, according to estimates of the
Shippers’ Regional Advisory Boards,
will be 6.4 per cent. greater than they
were in the corresponding months in
1927. A more favorable balance be-
tween supply and demand now exists
in the lumber manufacturing industry.

On the other hand, ease in money
was an impelling factor twelve months
ago, whereas the credit situation is
now much firmer with the prospect of
interest rates remaining at a high level
for several months at least. Over-
production of oil, coal and textiles are
among the stronger cross-currents, but
self-examination and closer co-opera-
tion is bringing about a better under-
standing of the problems involved and
is opening avenues which should ulti-
mately lead to their solution.

Production of manufactures in Mich-
igan is holding up very well despite
seasonal influences, according to re-
ports from 114 bankers, chamber of
commerce secretaries and other busi-
ness executives. More factories are

MICHIGAN TRADESMAN

working overtime than there were a
month ago. Cereal manufacturers
have been experiencing the best year
in their history. Farm implement
plants have been doing exceptionally
well. Manufacturers of automobiles
and auto parts and accessories have
completed a very successful half year.
Paper, machinery and textiles also
have been doing well. The summer
furniture market at Grand Rapids was
well attended and sales are reported
very satisfactory—better than a year
ago. Electric refrigeration factories
are rather quiet. It is estimated that
3.8 per cent. more freight cars will be
required to handle the loadings in this
region during the next three months
compared with the same period a year
ago. Tonnage passing through the
Sault locks in June amounting to 9,-
720,055 net tons, a gain of 552,514 tons
compared with the same month last
year.

Autémobile output in the United
States and Canada for June, according
to a preliminary estimate, totaled more
than 415,000 cars and trucks. Should
the final checking prove this figure to
be correct, a new high record was es-
tablished, since the previous highest
production for June occurred in 1925
when the output amounted to 414,533
vehicles. Total production for the in-
dustry during the first six months of
1928 was approximately 2,316,000 units
which was only 167,000 vehicles less
than the high record established for
the fifirst six months of 1926 and ap-
proximately 121,000 more units than
were produced in the corresponding
period in 1927. A number of manu-
facturers have been curtailing produc-
tion recently preparatory to bringing
out new models in August.

ford production averaged 3,100 units
a day during the first week in July.
Every effort is being made to step up
daily output to 5,000 vehicles during
the early part of August.

Michigan’s employment situation is
very satisfactory. The following cities
report increases compared with a
month ago: Albion, Battle Creek,
Houghton, Kalamazoo, Port Huron,
Sault Ste. Marie, Alpena, Atlanta, Bay
City, Detroit, Benton Harbor, Grand
Rapids, Grayling, Hersey, Jackson, L’-
Anse, Menominee, Midland, Muskegon,
Saginaw, St. Joseph, and Traverse
City. Employment in Detroit, accord-
ing to the July 12 report of the Em-
ployers’ Association, whose members
employ two-thirds of the city’s factory
workers, was 264,473, an increase of
1822 over the preceding week and 80,-
345 greater than at this time last year.
ford employment has’ reached a new
high peak.

Construction cost of buildings for
which permits were issued in twenty-
one of the principal cities of Mi-higan
during the month of June, amounted
to $17,499,821 compared with $17,954,-
800 in May and $25,635,836 in June,
1927. Several large buildings and fac-
tories in Detroit accounted for the ex-
cellent showing in June last year.

Bankers throughout the State report
the borrowing demand good to strong,
with funds sufficient for local needs.

Retail trade, assisted by good em-
ployment conditions and a heavy in-

   

July 18, 1928

 

 

 

Only When Helpful

THE “GRAND RAPIDS SAVINGS
BANK” feels it is “SERVING” only
when the things it does for its customers
are helpful to them in their financial
affairs -- business or personal.

Rendering banking service along broad
and constructive lines for 56 years has
established this institution in the conf- }
dence and esteem of business houses and
individuals throughout all Grand Rapids.

 

GRAND RAPIDS SAVINGS BANK

"The Bank Where You Feel At Home”

 

 

 

 

 

 

GRAND RAPIDS
NATIONAL BANK

Established 1860—Incorporated 1865
NINE COMMUNITY BRANCHES

 

GRAND RAPIDS NATIONAL COMPANY
Investment Securities
Square” Affiliated with Grand Rapids National Bank 4

 

 

 

 

Fenton Davis & Boyle

 

 

 

 

 

 

 

 

Investment Bankers .
oe a,
Kent State Bank | §

“The;Home for Savings”

 

With Capital and Surplus of Two Million
Dollars and resources exceeding Twenty-Three
Million Dollars, invites your banking business in
any of its departments, assuring you of Safety
as well as courteous treatment. e ;

Banking by Mail Made Easy.

 

 

 

y

 

  

July 18, 1928

MICHIGAN TRADESMAN

13

 

flux of tourists, is more brisk than it
was a month ago, with collections fair
to good. Downtown stores in Detroit,
with only a few exceptions, reported
increased sales last month compared
with the same month in 1927. Whole-
sale trade is fairly active.

Crops have been retarded but as a
whole the farm situation in Michigan
is good. Fruit prospects are better than
they were last year, especially cherries.
Excessive rainfall has damaged beans,
hay, beets, potatoes, corn and hay in
seme localities but has ‘benefited the
dairy farmers. Wayne W. Putnam,

Director Public Relations, Union
Trust Co., Detroit.

——_o-> 2 —___

Flow of July Bond Funds Slow.

No real cure for the lethargic state
of the bond market is anticipated in the
financial district until part of the funds
tied up in stocks can be shaken loose.

Those who expected a revival in
bond prices after the Fourth of July on
the return of reinvestment funds to the
market now are beginning to look fur-
ther into the future. A disposition to
hold ‘back new funds for investment in
anticipation of a lower price level is
encountered by dealers. If this ten-
dency continues it may ‘be August or
September or October before some of
the funds now released return to mar-
ket. Wall Street always talks a great
deal about the July 1 reinvestment de-
mand, which in fact has become large-
ly a myth. Years ago the demand for
bonds reached a peak at this season of
year, but nowadays sophisticated in-
vestors anticipate their July 1 positions
so shrewdly that the demand is spread
in the market all the way from May
to October.

A trustworthy index to the condi-
tion of the market is always available
in the performance of a Government
issue subsequent to its flotation. Sec-
retary Mellon’s new issue of long
term 334 per cent. bonds has_ not
received so favorable a reception as it
seemed destined to enjoy on the day of
its announcement. An immediate up-
swing in the third 44s, which are con-
vertible into the new 33s, carried
the latter to a premium above parity.
Apparently the market does not value
these bonds so highly as it did. While
the issue has not been listed it is sell-
ing over the counter around 9934—-a
significant discount for a new bond
that in addition to its quality merits
possesses a scarcity value.

What this all means is that unexpect-
ed strength in the stock market now
is diverting attention from bonds just
at a time when bond men thought
their inning was at hand. Nobody in
Wall Street looks upon the situation in
bonds as in any sense permanent. A
few weeks ago when brokers’ loans
were in the process of rapid liquida-
tion, indeed, the consensus was that
new life was about to replace a state of
sluggishness in bonds. Now the be-
lief is that the revival in stocks has
somewhat delayed a full recovery in
bonds.

This is not to say that movements in
the bond market are directly controlled
by those in stocks, but with money
conditions as they are now any further
excitement in the stock market is view-
ed as a sure indication of tighter funds.

It is money rather than stocks that
rules the bond market. When bond
men nowadays say they are awaiting a
further adjustment in stocks what they
mean is they are awaiting a downturn
in interest rates.
Paul Willard Garrett.
[Copyrighted, 1928.]

—_—__ ++ >—___
Reserve Hand Seen As Firm.

The Jesson ‘Wall ‘Street reads in Chi-
cago’s move to a 5 per cent. discount
rate is that the Reserve system stands
ready to go the limit through rate in-
creases unless its will to check ‘specu-
lation gets recognition.

At no time since the inflation year of
1920 ‘have the Reserve officials given
such emphatic warnings against an
expansion in bank credit as in 1928 to
date. Three separate advances in the
discount irate within six months will
make 1928 a rare period in Federal Re-
serve history. Five rate changes were
inaugurated in 1921 but they were re-
ductions.

After each of the first two warnings
this year the stock market convinced
itself easy money was just around the
corner, and likely to be ‘released al-
most any time with a collapse in ar-
tificial control. Even the fresh out-
break in speculation revealed by last
week’s jump in brokers’ loans was
viewed complacently by many. Some
openly expressed ‘the belief that the
Reserve system would not dare push
its firm money policy any further at
this time.

It was inconceivable to these com-
mentators that the Federal Reserve
would ‘tighten money right on the eve
of the autumnal demands and a presi-
dential election. Seeing the Reserve
in this dilemma some speculators set
out to take advantage of the situation.
They recalled a show of timidity on
the Reserve system’s part in February
when it slowed down on its program
of selling Government securities after
it had started the ball rolling.

‘By turns the ‘Reserve banks and the
stock market have attempted to bluff
each other this year but the financial
district’s interpretation of the new rate
shift is that the Reserve system now
definitely means business. Develop-
ments in the last year have materially
weakened the credit structure and pre-
sumably the Reserve system means to
prevent a resumption of the expansion
even if to do so it must resort to its
most powerful weapon.

Whether the Chicago increase will
be followed immediately by a 5 per
cent. rate at New York is not yet clear.
It is plain that unless the situation is
brought under control otherwise a
higher rate will go into effect at least
in such financial centers as New York,
Philadelphia and Boston. What the

. Reserve officials will do from now on

depends upon the performance of the
market ‘since the market jis largely re-
sponsible for the $1,000,000,000 expan-
sion in member bank credit since late
January when the real warning was
sounded.

With discounts now thigh above their
normal level it will be impossible for
the Reserve banks to give industry the
cheaper money it wants until an ad-
justment comes in speculative de-
mands. Paul Willard Garrett.

 
 

 

WW LLL LLL LLL LLL LLL Lh y

A. G. GHYSELS & CO.

Investment Securities

Peninsular Club Building
Grand Rapids

Buhl Building
Detroit

    
 

 

 

Investment Securities

E. H. Rollins & Sons

Founded 1876
Dime Bank Building, Detroit

Michigan Trust Building, Grand Rapids

 

 

 

Boston New York Chicago
Denver San Francisco Los Angeles

 

 

 

 

MONEY AT INTEREST

Money will double in the following number of years if the interest is

allowed to accumulate:

Money at 314% takes 21 years to double
Money at 4 % takes 18 years to double
Money at 5 % takes 15 years to double
Money at 514% takes 13 years to double

Are you interested—send for booklet.

SUN LIFE ASSURANCE COMPANY

Assets over $400,000,000
JOHN E. GODFREY

805 Grand Rapids Savings Building

18 years with the Sun Life

 

   

Chicago, Illinois

~ Representatives ~
GEORGE C.SHELBY_ =:

Phone 68 83 3 GRAND RAPIDS, MICHIGAN

 

LEWIS--DEWES & Co., INC.

INVESTMENT SECURITIES

HARRY T. WIDDICOMBE

930 Michigan Trust Bldg.

 

 

 

 

 

MUNICIPAL BONDS

SILER, CAURPENTIER & ROOSIE

1039 PENOBSCOT BLDG.,
DETROIT, MICH,
Phone, RANDOLPH 1505

 

360-366 SPITZER BLDG.,
TOLEDO, OHIO
Phone, ADAMS 5527

 

 

 

 

  

14

MUTUAL FIRE INSURANCE

 

An Example of Moral Hazard.

All of us will remember the develop-
ment of the roadside gas and oil sta-
tion with its manifold accessories and
variations. These stations are insur-
able and have been insurable since
thcir carliest beginnings. Latterly they
have come to be regarded as highly un-
satisiactory insurance risks because of
a decided tendency to become the su!:-
ject of a fire loss, and for that reason
many fire insurance companies have
placed such stations on the prohibited
list insuring them only as accommoda-
tion lines for some good agent. The
agents cannot see why such risks
should not be entirely acceptable to
the company for practically all of
them are clean and well kept and
seemingly well guarded against fire for
the gasoline tanks are usually under
ground and the oil is kept in metal con-
tainers. The risks also carry a rather
heavy premium which makes them
doubly attractive to the commission
paid agents.

But the trouble with the roadside
stations is competition and many an
owner of such a station has shown
great ingenuity in selling out his sta-
tion to the insurance companies for
the greatly needed cash. Thus the
unprofitableness of the line is explain-
ed and the explanation is moral
hazard.

The Underwriters Report of San
Francisco, in discussing this problem,
makes an explanation which will fit
any line of business wherein the same
conditions prevail. We quote from
the Underwriters Report:

“In this connection, W. D. Bryson,
West Coast supervisor for Retail
Credit Company, has made a very in-
teresting report on his survey of the
situation in California. “Mr. Bryson
reports that on a road of eighty miles
he counted eight stations that had
burned; enquiry revealed the fact that
travel on that particular road was
heavy only in the summer months.
Another road 185 miles long, used all
year, showed four burned stations. One
all-year road 240 miles long, subject
to heavy travel, had but two stations
destroyed by fire, while another heavily
traveled road 480 miles in length, with
no seasonal fluctuation in business,
showed but three burned stations.

“In explanation of the cause of the
deplorable condition, the report states
that a few years ago, when filling sta-
tions became popular and profitable,
oil companies set them up all along
the highways. Recently it was found
that there was one filling station for
every thirty cars in the State. Find-
ing small profit in the stations, due to
so much competition, the oil com-
panies started selling them to indi-
viduals. Stations were sold on the
instalment plan, with a small payment
down and the company retaining the
right to furnish all oil and gasoline
sold by the purchaser. Frequently the
buyer was a station employe who had
invested all his savings in the first
payment and when the slack months
came along, with the service station
showing little if any profit to meet
further purchase payments, that sta-

MICHIGAN TRADESMAN

tion immediately became a very poor
risk from an insurance standpoint.”

——_2+2 > ___
Banks Using Premiums.

Yes, banks are using premiums—I
mean it. And they’re no mean banks
either. They are used to induce the
opening of new savings accounts.
Thrift is a matter that is readily en-
couraged through the use of premiums.
It costs a bank money to secure new
accounts. In many cases the banks
send out solicitors who comb a city
or a community. The cost is dispro-
portionate to the amount of the initial
deposits. The banks have found a
cheaper way. Let me give an example
One of the strong banks in one of the
largest cities in the country, operating
a number of branches, decided to offer
wrist watches to every person opening
a savings account with a $10 initial
deposit. Four dollars of that deposit
was credited to the account, and if at
the end of the year that account had
grown to $100, then the six dollars
withheld—which represented the quan-
tity cost of the watches—was added to
the account. That bank added thous-
ands of new accounts. and their total
at the end of the year bulked over a
million dollars. And what was more,
those accounts were secured at a lower
cost than any on previous campaigns.

Banks are using floor and bridge
lamps, cameras, American flags, din-
ner sets, and one bank offered silk
umbrellas, under the catching slogan of
“A double protection for the rainy
day.” Premiums are firmly established
as a part of bank advertising.

Frank H. Waggoner.

——_++.___

Mercantile Fire Losses Increase.

It is reported from New York that
the mercantile fire losses indicate an
upward trend. Underwriters are of
the opinion that this upward trend is
due to moral hazard which seemed to
be present in the retail stores. This
increase in fire losses, due to the moral
hazard, is attributed to the increasing
competition in the retail field by the
inroads of the chain stores in prac-
ticaliy every line of retail business.
Some time ago the mail order houses
were blamed for making serious in-
roads on retail store activity. But
now the mail order houses are estab-
lishing retail stores throughout the
populous centers and are making the
life of the retailer still more burden-
some and difficult. A recent survey
also discloses that there is an increase
in fires in unoccupied buildings. The
careful underwriter will watch ihese
indicated trends closely and act ac-
cordingly. “A stitch in time saves
nine.”

——_~++<.___
The Perfect Golfer.

Mr. Gaddis was playing golf alone. A
strange boy kept following him around
the course. At the seventh hole he
became impatient and turned to the
boy, Say‘ng: “Son, you'll never learn
to play by watching me.”

“I’m not watching you,” the boy
replied. “I’m going fishing as soon as
you dig up a few more worms.”

—_2+ 2+ __
You save no money by neglecting to

take care of your financial obligations
promptly. Borrow for the purpose if

necessary.

  

July 1S, 1928

 

 

Class Mutual Insurance Agency

C.N. BRISTOL H. G. BUNDY A. T. MONSON

“The Agency of Personal Service”’
INSPECTORS, AUDITORS, STATE AGENTS

Representing The Hardware and Implement Mutuals—
The Finnish Mutual—The Central Manufacturers’
Mutual and Associate Companies.

Graded dividends ot 20 to 50% on all policies accord-
ing to the class of business at risk.

FIRE - AUTOMOBILE -

308-10 Murray Building

PLATE GLASS

Grand Rapids, Mich.

 

 

 

 

Affiliated with

The Michigan
Retail Dry Goods Association

An Association of Leading Merchants in the State

 

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

320 Houseman Bldg. Grand Rapids, Mich.

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

witb any standard stock policies thit
you are buying

the Net Cots O% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

 

 

 

Merchants Life Insurance Company

WILLIAM A.WATTS

@ RANSOM E. OLDS
President

Chairman of Board

 

Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich.
GREEN & MORRISON~—Michigan State Agents

 

 

  

ap
e

 

  

eo

July 18, 1928

MICHIGAN TRADESMAN

15

 

Checkered Career of the Pierce Family

Col. E. S. Pierce and ‘his ‘brother-in-
law, Major H. C. Grout, purchased
Lewis Porter’s store in 1867. Colonel
Pierce was an able salesman and a dis-
creet buyer. He was a popular mem-
ber of several secret societies and en-
joyed the friendship of many outside
of the fraternities. Major Grout was
an accountant and financier. Later
Capt. Silas K. Pierce, I. L. Crittenden,
James Morton and Erastus Shattuck,
able salesmen, were employed by the
firm. Major Grout died a few years
later and the position’so vacated was
taken by General Byron R. Pierce. The
firm transacted a large and profitable
business.

The Pierce brothers had saved their
country in the war between the states.
General Pierce, in his youth, learned
the dental profession and opened an
office in Peoria, Ill. When President
Lincoln issued his first call for troops
to defend the Federal Government,
General Pierce closed his office, re-
turned to Grand Rapids and organized
a company of soldiers, which later was
sworn into the service as a unit of the
Third Michigan Infantry. General
Pierce did not return to Peoria when
he retired from the army and never
learned how, or by whom, his personal
effects were disposed of. He settled
in Mobile, Ala., and served the Federal
Government several years as_ post-
master of that city. On account of his
brilliant service in the army he was
advanced from time to time to the
rank of Major General. In 1889, Gov-
ernor Luce removed Col. Wells, the
commandant of the Michigan Soldiers’
Home. ‘General Pierce was chosen to
succeed Wells.

Soon after Campau Square had been
opened, about 1870, Col, Pierce pur-
chased a triangular piece of the old
river bed. Formerly steamboats ply-
ing Grand River received and dis-
charged freight and passengers at that
point. Upon the ground so obtained
he caused to be erected the building
now owned by the Home State Bank
for Savings. The firm occupied the
first floor with a stock of clothing,
furnishing goods and its tailoring de-
partment. The floors above were de-
voted to offices for lawyers, doctors,
insurance agents and lodges.

The ornate facade of the building is
composed of galvanized iron, resembl-
ing machine cut stone.

During a decade following the ac-
quirement of this building the firm
carried on its business successfully.
Later the cost of carrying a loan ob-
tained for and used in the construction
of his store, and the inevitable seasons
of dullness in trade when the country
was in financial straits, caused em-
harrassment for Col. Pierce. To ob-
tain relief from his burden the store
was sold to Lee Rosenthal and others,
of Rochester, N. Y. Rosenthal was
more of a politician than a merchant
and the store suffered toss of trade and
the favor of the public while it was
under his management. At the end
of the second or third year of the
Rosenthal regime, the stock was sold
out and the store closed.

Col. Pierce found employment as an
assistant sergeant-at-arms in the Na-

tional House of Representatives and
held that position until death closed

his career. Col. Pierce was assigned

to duty on the floor of the House as
an aid to the speaker when his services
were need to restore and preserve or-
der. Beside the speaker’s chair there
may be seen a curiously constructed
emblem of authority. It is called a
mace. It is composed of a bunch of
arrows and shields, surmounted by a
golden eagle. When high tariff pro-
tectionist, John Dalzell, of Pennsyl-
vania, and free trader De Armond, of
Missouri, indulged in throwing verbal
brick bats across the chamber or when
genial General Grosvener, of Ohio,
stirred the ire of Champ Clark, causing
disorder that the speaker was unable
to quell with his gavel. Col. Pierce was
directed to expose the mace to the
noisy factions as a demand for peace.
If the mace failed to effect the peace
demanded by the speaker, he had other
means to apply for the purpose stated,
and Col. Pierce was present to assist
in making the application.

One morning a few years ago, the
Colonel failed to appear in his accus-
tomed position, when the House was
called to order, and another assistant
took his place. The Colonel passed
out of life shortly after.

Arthur Scott White.

ee ee
Chicago Gives Third Warning.

Chicago’s move to a 5 per cent. dis-
count rate is the Reserve System’s
third decisive warning this year that
wild speculation in stocks must cease.

Theoretically the market is no con-
cern of Federal Reserve officials, but
when its gyrations expand bank credit
to a point that threatens industry then
indirectly stock speculation comes
forcibly under the scrutiny of the re-
gional banks. A round billion dollars
has been added to the credit of report-
ing member banks since late in Janu-
ary. It was then the Federal Reserve
system gave its. original warning
through a move in the Chicago re-
discount rate to 4 per cent. from the
prevailing 344 per cent. level. Such an
expansion in the face of so plain a
rperimand is cause enough to compel
officials now to exercise their club
again.

That the Reserve system had gotten
into a condition from which it could
not easily extricate itself—and that it
would not dare tighten money on the
eve of the autumnal demands—was the
stock market’s belief. Actually what
the system seeks in launching a 5 per
cent. charge for discounts is not to
tighten funds for industry but to choke
off the demands for money in specu-
lative quarters and release funds to
business.

At the time the first warning was
given in January the member banks
were indebted at the Reserve banks in
the amount of only $385,000,000. Con-
tinued expansion in bank credit despite
the increased charge carried the vol-
ume of discounts on up from that level
instead of down. When a_ second
warning was sounded on April 20 the
system’s discounts were $234,000,000
higher than in January. Even then the
demands did not cease. Since the rate
was moved to 4% per cent. member
bank borrowings have jumped another

$572,000,000. In other words, this in-
creasing dependence of members on
the Reserve banks has swelled bor-
rowings no less than $806,000,000 since
late January.

What Wall Street refuses to recog-
nize is that a billion-dollar growth in
bank credit in the last six months, and
approximately two billion in the last
year, rests on no corresponding ex-
pansion in the credit base. Actually
this enormously larger credit structure
stands on a narrower foundation. It
has come despite the loss of a half
billion dollars in gold. The condition
is one that the Federal Reserve sys-
tem properly must recognize even if in-
directly it deals. a blow at the stock
market. Paul Willard Garrett.

[Copyrighted, 1928.]

>
Educating the Trade the Wrong Way.

A Grand Rapids gentleman who has
a summer cottage at one of the North-
ern resorts had occasion last Saturday
to purchase a watermelon. He went
to his regular grocer and was informed
that he was jut out of watermelons. He
therefore drove to the largest grocer
in the city and was informed that he,
also, was out of watermelons, but that
a plentiful supply could be obtained
from the A. & P. Co. He therefore
availed himself of the suggestion and
procured his watermelon from the A.
& P.

This circumstance struck the gentle-
man as a little peculiar, inasmuch as
it seemed to be like educating the
trade to go to the chain stores when
it needed anything in the line of
edibles. Certainly the psychology of
the grocer who sent his customer to
a chain store with which he thas nothing
in common was anything but good.
No one ever heard of a chain store
manager or clerk sending a customer
to an independent = grocer. Why
should the independent go out of his
way to call attention to the fact that
a chain store has a plentiful supply of
goods not carried at the proper time
and in the proper quantities by the
regular grocer?

Se
Mechanical Egg-Grader.

A machine has been invented in
England which mechanically grades
eggs. It is operated by gravity, no
other power being used. The un-
graded eggs are rolled slowly down
runs, in which are devices which are
operated by weight, so that when an
-egg of a given weight touches the de-
vice it is turned into a special chan-
nel and dropped into a basket. The
basket rolls away automatically when
it has received a certain fixed weight.
By a series of devices and baskets ad-
justed to the various sizes the eggs

are assorted into a number of grades.
—__--_ —--———__—_—

Downheartedness never raised a man
up.

Just Missed It.

An Omaha lawyer, whose office was
on the twelfth floor of a skyscraper,
was expecting a client from the coun-
try. The door opened and the client
entered, puffing violently.

“Some walk up those twelve flights,”
he gasped.

“Why didn’t you ride the elevator?”
asked the lawyer.

“T meant to, but [ just missed the

blame thing!’ was the reply.

 

 

 

FOR = ‘Ove originat para” = YOUR

PROTECTION
SARLES

MERCHANTS’ POLICE
and
INSPECTION SERVICE

The Original Patrol in Uniform.
Under Police Supervision.
401 Michigan Trust Bldg.
PHONES—4-8528, if no response 8-6813

Associated With
UNITED DETECTIVE AGENCY

 

 

 

 

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Link, Petter &© Company

(Incorporated j
Investment Bankers

7th FLOOR, MICHIGAN TRUST BUILDING
GRAND RAPIDS, MICHIGAN

c. a
Wiutierr-CHULSKI & Co.

INVESTMENT BANKERS
!

 

Listed and Unlisted Securities.

933-934 Michigan Trust Bldg.
( GRAND RAPIDS, MICHIGAN
a fe

 

J. CLAUDE YOUDAN
ATTORNEY AND COUNSELOR

Special attention given creditors proceed-
ings, compositions, receiverships, bank-
ruptcy and corporate matters.
Business Address:
433 Kelsey Office Building,
GRAND RAPIDS, MICHIGAN

 

 

PHOMMCUAMEAURASUNAOUGOORSEASSUUUNRROUUEORDOOOUOL AS OSSOOESEDERS?

VIKING AUTOMATIC SPRINKLING CO.
AUTOMATIC CONTROL o/ FIRE

Installations Made on Cash or

OFFICE 406 MURRAY BLDG.

Installment Basis
GRAND RAPIDS, MICH.

TOAULOASUAUNUEUAGUACAUDERDAUA CUT EODEDERO AOE CE EET EEEE ERED

 

 

   
 

ik

 

16

No Danger From the Multiplicity of
Laws.

We are told that in this country
there are about 65,000 state laws and
about 35,000 Federal laws. This amaz-
ing number causes us to reflect and
investigate, and we discover that the
latest compiled laws of the State of
Michigan consists of three large vol-
umes, comprising 274 chapters, 5,683
pages and 15,916 sections.

If the municipal laws of our cities
and the ordinances of our villages are
counted as state laws in distinction
from Federal laws it is reasonable to
presume that
a total
legal provisions.

forty-eight states may
of 65,000 unduplicated
When we think of all

the Federal departments with a set of

have

laws for each we question no farther.

It is also asserted that there are very
few persons in our land of the age of
ten years who have not transgressed
legal then
nearly all of us are law-breakers, al-

some enactment. If so,
though we intend to be and are regard-
ed by law-
abiding citizens.

all our acquaintances as

“Tgnorance of the law excuses no

one,” and we escape arrest or sum-
mons or lodgment of complaint be-
not known

deems

cause our illegal acts are

by others or because no one
himself or the public injured, agrieved
Suppose that every in-
and

were made to penalize every

or offended.

fraction of law could be known
efforts
offender, the logical outcome would be
both absurd and amusing.

Such an array of laws—100,000, with
additions at every session of legisla-
tures and congress—need not arous as
much fear or apprehension in the mind
of anyone as when operating an auto-
mobile or even taking passage in one.

In the main these laws are for the
purpose of and
private business in an orderly way and
the

transacting public

safeguarding rights of citizens,

members of societies and corporate
bodies.
Offenses and penalties are few in

comparison to the sum total of legal

regulations, and apply in
and _ office

holders, from the rural school district,

penalties
large measure to officers
the township and the
Nation.
rectors of every kind and description of

county up to

state and Trustees and di-

societies, organizations, corporations,
institutes and business enterprises are
under bonds and penalties, in order to
safeguard funds, prop-
erty and the rights and safety of em-

ployes, members and inmates.

contributions,

When we come to the judicial de-
partment it seems every act of every
officer is hedged about with provisions
and penalties lest he fail to perform
his duty or goes beyond his authority.

The private citizen moves in a quiet
area compared with others, else his
ignorance of law would quite likely
cause him frequent annoyance. Love
for one’s fellows, an endeavor to fol-
low the golden rule and a determina-
tion to do right in all things are won-
derful helps to live above the law, but
we all ought to know more about our
laws. The home, the school and the
public press are all sadly remiss in
teaching this matter. Is it strange we

hear so much in these days about de-

MICHIGAN TRADESMAN

linquent children and youthful crim-
inals?

And that
youths are any more delinquent to-day
than in the past.

yet we cannot believe
In pioneer days in
this country young men and boys in-
dulged in peace-destroying pranks and
destructive mischief which would not
be tolerated now. In village and coun-
try there was noticeable disrespect and
insult to aged or poor people and
strangers. There were toughs, rowdies,
koodlums, gangs of bad boys in village
and rural communities far more than
to-day, we think.

Not only do we now have better
facilities for quickly informing officers
ot the law when needed, but we be-
lieve the latter generally are more
efficient. Intelligence, character and
adaptability to their work are required
in officers as much as size and strength.

The  newly-appointed
sometimes thinks that he can best win
approval by his record in number of

He will make arrests in cases

policeman

arrests.
experienced officer
Take it in reference to au-
The old-

discover

where a
would not.
tomobile traffic ordinances.
readily

more

er man can
whether one who is pointed out as an
defiant,
tional transgressor or whether unfore-

more

offender is a reckless, inten-
seen, unexpected changes or combina-
ticns of circumstances has forced the
driver into an unlawful position. He
cannot try and acquit, but he can avoid
needless arrests.

In the treatment of youthful offend-
ers this difference between officers will
be far
tween families, neighborhood antagon-
isms and the like may lead to a com-
plaint against a child who is neither
Here
is where probation first comes in to
prevent a child being prociaimed as a

more apparent. Friction be-

bad nor purposely disobedient.

law breaker, as delinquent or 2s on the
way to becoming a menace to peace
and law.

Efficient probation officers often dis-
cover that one or both parents are to
for the of the child
and in many cases when home condi-
tions are changed or the child placed

blame behavior

in better surroundings there is no more
trouble about his or her conduct. This
is but one aspect of probation, but it
stands first because right treatment in
first contact of a child with the
machinery of law enforcement is of
prime importance. Wrong treatment
of youthful offenders may do more
harm than non-interference.
E. E. Whitney.

the

A negro preacher announced to his
congregation that a white brother had
consented to occupy the pulpit on the
following Sunday. He then sought to
honor him with this glowing tribute:
“Dis noted Dibine is one ob de great-
est men ob de age. He knows the un-
knowable, he can do the un-do-able,
an, he can onscrew re onscrutable.”
Another poor negro’s importunate ap-
peal at a revival meeting is more sig-
nificant: “O Lawd, take all de big and
wicked sinners by de skruff ob de neck
and shake dem ober de bottomless pit;

but, please, Lawd, don’t ’ee drop um
m.”

 

 

July 18, 192

8

 

 

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July 18, 1928

Bank Account Should Come Before
Life Insurance.

All too frequently the person con-
templating life insurance sets one
proposition over against the other and
questions as to their relative advantag-
es in his own case. Usually he de-
cides in favor of life insurance and all
too frequently puts his dependence on
that alone.

Protection is the great word with
the agent and the risk of death with
family meagerly provided for appeals
most strongly to the young man whose
only resources are his own abilities. By
one stroke he is enabled to assure his
family as large a legacy through life
insurance as he could by years of sav-
ing and accumulating.

Many object to classing life insur-
ance with gambling or lottery because
wise and honorable men approve and
And yet it has an ap-
peal to the gambling instinct which a

recommend it.

savings account never has, and he who
is easily moved by such appeals is most
ready to venture; while he who does
not believe in gambling must argue
with conscience that he does not de-
fraud anyone, although his family may

cbtain many fold more dollars than

he expends.

An investment in life insurance also
appeals to superstition. Many have
a feeling that if they do not take on life
insurance fate will take advantage of
their unpreparedness. And so the pos-
session of a life insurance policy is a
charm, a talisman to avert ill luck.

It should not be necessary for any-
one to consider life insurance and bank

MICHIGAN TRADESMAN

alternative
Every young man should have a sav-

account as propositions.
ings accortnt and be established in the
savings habit before he reaches the
age when life insurance begins to im-
press him as desirable.

To enumerate the advantages of a
bank account is not necessary in these
columns except as in this case where
we wish to give due consideration to
its merits in comparison with the bene-
fits of life insurance; nor need we more
than briefly mention a few outstand-
ing features.

To forestall the temptation to spend
money unwisely or unnecessarily when
one has it in his purse or conveniently
To accumulate
a fund for the purpose of buying some

at hand is one motive.

desirable thing is another. To save
and obtain interest and increase a fund
until the time comes when one can
make a payment on a home or start in
business is a third. To establish a re-
serve for sickness, emergency or de-
clining, unproductive years is a fourth.
In former times one might have saved
of his earnings with the sole view of
leaving all he possibly could for wife
or dependents. With life insurance
available as now only those who dis-
trust their fellows would secretly hoard
money for the future.

All too many people take out life
insurance policies without due con-
sideration of the dependability of the
They
depend on the verbal and printed repre-
sentations of the solicitor and perhaps

particular insurance company.

the approval of some acquaintance who
really knows no more about it than

himself. The company which promises
most is considered best.

Some men go so heavily into life in-
surance that their families are depriv-
ed of ordinary comforts and can have
no hope of better things while the
husband and father lives. Must be a
lot of satisfaction in thinking that all
the members of his family are waiting
for his death.

A strong spring suddenly released
acts with surprising force; so the long
pent up desires for comforts and lux-
uries usually carry the heirs to unwise
use of their suddenly acquired means.
One-half the amount of such an insur-
ance policy if provided by economy
and saving would be worth far more
to the family. It would not be all in
hand at once and would usually be
drawn upon only in moderate amounts
to meet reasonable expenses.

To-day a man can take out life in-
surance the proceeds of which can be
used by himself after a definite num-
ber of years. If he has accumulated a
competence; if his children have be-
come self-supporting, he can dispose of
that money in ways other than leaving
it to curse his heirs.

At fifty years of age a man may
realize that his earning power is de-
creasing and that ere long he will need
additional income. The dividends from
a paid-up life insurance policy are dis-
appointingly small. An amount equal
to his insurance, if now in a savings
bank, would yield two or three times
as much; or if invested in school and
municipal bonds or in some local build-
ing and loan association would furnish

17
the help he needs. The sooner then
he surrenders his insurance
policy and obtains it will
bring the sooner his money will pay
satisfactory dividends.

paid-up
whatever

Instead of carrying heavy insurance
and putting all dependence on that, one
might better cut it in two and deposit
in a savings bank each year an amount
equal to his payments on life insurance.
Then he would have something to turn
to in emergencies, and occasionally he
might draw out enough to buy a bond
or a share in some safe local enter-
prise. He can know who and what
kind of men are at the head of the lat-
ter before he puts any money into it.

He who has carried life insurance
forty years or more may obtain satis-
thinking that
helped the families of men who met
death in the early years of life insur-
ance protection. Further he has helped
reward those who did their best to

faction from he has

provide for their families in adversity.
The proposition then for a young
man is not life insurance or a bank ac-
count, but life insurance and a bank
account, and the bank account comes
E. E. Whitney.

——o-e-a—_——

first.

He who by any exertion of mind
or body adds to the aggregate of en-
joyable wealth, increases the sum of
human knowledge, or gives to human
life higher elevation or greater full-
ness—he is, in the larger meaning of
the words, a producer, a workingman,
earning

a laborer, and is honestly

honest wages.—Henry George.

 

 

 

 

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18

DRY GOODS

Michigan Retail Dry Goods Assiciation.
President—F. E. Mills, Lansing.
H

First Vice-President — J. . Lourim.
Jackson.

Second Vice-President—F H. Nissly.
Ypsilanti.

Secretary-Treasurer — John Richey,
Charlotte.

Manager—Jason E. Hammond. Lansing.

Outfits For the Smart Juniors.

Each small girl now aspires to pos-
sess most of the accessories her mother
has in her summer wardobe, and two
at least are made for her. One is the
parasol of a gay flowered print or cre-
tonne or in the latest style of fancy
straw. These, with the little parasols
covered with pinked and ruffled taf-
feta, are for the promenade at the fash-
ionable resorts. Pretty bags of linen,
printed silk and crocheted straw are
shown for children, and even the
Deauville scarf cut in squares or
triangles is worn by the larger girls
as a protection against wind and sun.

For rainy days slickers are shown
in all sizes and in many pretty colors,
and topcoats are made for very little
girls in soft wool. These coats are
shirred at the neck and usually finished
with feather stitching, cross-stitch or a
little animal motif on the pockets or
collar. Coats for larger girls are cut
and finished in a tailored style. Those
of rubberized goods or leather are lin-
ed with crepe or light wool, to be suit-
able for motoring or the seashore or
mountains. Many capes are being
shown, made of crepe or taffeta, to
wear with the sheer and_ bouffant
frocks, and of kasha, flannel, or water-
proof material to wear with sports
dress.

Stockings are for the most part
‘socks” in the present mode. Girls
up to the age of 12 wear these or half-
length hose, which are selected to
match the frock or to reflect its color
in some degree. White socks are in-
variably worn with white frocks and
usually with most of the light-colored
materials. Short socks in pale tints
are also worn. Most of those in white
have fancy tops, either with stripes or
with light colors. They are very ef-
fective with white shoes or slippers.

Ribbon is introduced in many pret-
ty ways in the sheer muslin and voile
frocks. In a quaint model designed for
a child of from 3 to 7 the material is a
pale blue georgette made with a plain
waist, to which is gathered the skirt
of two flounces. These are scalloped
on the picot edge with pink,, and a
narrow ruffle of the scalloped goods
trims the round neck. The sleeves are
but tiny, old-fashioned puffs bound
with pink grosgrain ribbon, of which a
belt is made, the bow and streamers
being sewn primly on each side of the
front. On a frock of white marquisette
pale green grosgrain ribbon is used as
a border on each of the two tiers. A
small corsage bouquet of pink and blue
ribbon flowers introduces a varying

note of color.
i

Disguise For the Vanity Case.

For those who turn their living
rooms into sleeping quarters at night
there are two new vanity boxes made
of a new composition that is smooth as
glass, is washable and unbreakable, and
comes in a wide variety of colors. They

‘

 

MICHIGAN TRADESMAN

are about the size of a two or three
pound candy box. One is for
manicure articles and the other is a
regular make-up box, holding all sorts
of cosmetics.
a special tray for orangewood sticks,
a place for nail paste and grooves to
hold small bottles. One section is set
off for files and emery boards.

The make-up divided into
three sections, with trays fitting over
two of them. There is also a place for
a tooth brush and tooth paste. The
center section is devoted to bath pow-
der. This section has a novel cover
in which there is a large puff, which
top, and a
which when pressed releases the pow-
der in the same way as the cover of a
patent inkwelll. There is also a place
to hold rouge either in paste or com-
pact form. Make-up for the eyes is
to be carried in a space beneath one
of the trays.
using the short combs, the space allot-
ted is just sufficient to hold one of the
average pocket size. No space has
been left for a hair brush, but one may
be accommodated by removing some
of the sections used for the other items.

Some new composition dresser sets
now being offered are especially at-
tractive because of their colors and de-
signs. They have a smooth surface
in which the designs form part of the
composition itself instead of being
painted on. Some of the patterns are
modernistic, others are taken from
rare old tapestries. One striking set
for a distinctive room is in oriental
red, with the design in black and neu-
tral tones of green and blue.

—_+ 2.
Fall Dress Modes Promise Greater
Sales.

Dress styles displayed at the fal
fashion show of the Garment Retailers
of America at New York last week
presage greater sales of fabrics during
the coming season than for some time,
due to the increased yardage required
per garment.

While the length of the skirts of the
season’s frocks will not be in-
creased, the use of tiers, godets and
other decorative treatments will re-
quire more goods. Depending on the
type of garment, the increase will
range from a quarter of a yard to a
yard and a quarter. Silks and velvets
will benefit especially from the new
modes, but all 40-inch goods will share
in the increased demand for yardage
which will result from them.

——_+->___-

Satin Dress Outlook Promising.

Indications continue to multiply that
before the fall retail season in dresses
is very far advanced the call for satin
frocks will exceed that for garments of
transparent velvet. There is no ques-
tion of the strong position occupied at
present by the latter material in the
dress field, but there is a feeling in
some quarters that its great popularity
may react against it before the season
is over. Even if this should not hap-
pen, however, well-posted factors are
certain satin will dominate the situa-
tion sooner or later. It is offered in a
wide range of popular colorings, among
them brown, beige, black, green and
several tones of blue.

box

box is

movable lid,

remains on

Since most women are

new

In the manicure box is.

Sport Gloves Aid Sales.

Specialty shops which handle wom-
en’s lingerie and hosiery, but which do
not carry gloves, can increase their
sales and. profits materially by stock-
ing a line of sport gloves for motoring,
golfing, etc. They are advised by the
Associated Glove Craft to consult some
reputable manufacturer regarding his

“best numbers and order lightly with

the understanding that ample reserve

stocks will be carried by him to in-
sure quick replenishment.

“A prominent manufacturer was re-
cently approached in this way,” a bul-

letin from the organization says, “and,

’

realizing the extent to which women
participate in sports nowadays, he sug-
gested that sport gloves be featured
exclusively. He recommended an in-
vestment of about $150, which provided
a well-balanced stock of these goods.
The consumer response was immediate,
and the shop did a nice business from
the start. The turnover was entirely
satisfactory and the profits most at-
tractive.”

ee ee
Markdown Study Broadened.

Plans for broadening the markdown
study being conducted by the Mer-
chandise Managers’ Group of the Na-
tional Retail Dry Goods Association
were discussed last week at the special
meeting of the Board of Directors of
the group. The work to be undertaken
will be most comprehensive in scope,
and support from many sources was
indicated. Attending the meeting were
not only executives of leading member
stores but of group buying organiza-
including the Cavendish Trad-
ing Co., Specialty Stores Association
and the Retail Research
Consideration

tions,

Association.
was given to research
studies of merchandising problems to
be made by groups in different cities
throughout the country.

—_—__2__
Modérnistic Watches Gain Favor.
One of the outstanding features in

current business in women’s watches

is the rapidly growing favor for mod-
ernistic effects. Many of these are of-
fered in white gold set off with enam-
eled decorations in black, red and
green. Among the excellent values to
be had in merchandise of this type is

a new seven-jewel rectangular watch

to retail at $35. In men’s watches the

only particular feature at present is the
way in which strap models continue to
outsell those for pocket wear in all

 

July 18, 1928

price ranges. Some estimates place
the sale of the strap variety at 65 to
70 per cent. of the total men’s watch
business done.

—_—_—_++~>
Children’s Lines Ape Elders’.

Fall offerings of children’s wear, es-
pecially for “dress up’ purposes, ape
the styles of their elders more closely
than for many seasons. This is par-
ticularly true of garments for older
children, and the same silhouettes and
treatments that stand out in
adults’ dresses are seen in lines ranging
sizes. Velvet is

style

up to twelve-year
used in the finer-grade
chandise, both in coats and_ formal
dresses, and for older girls there is a
notable showing of transparent velvet
frocks. Buying has started with a fair
snap, and there is every indication of
a successful season ahead.

much mer-

—_+- +

Hairbow Demand Best in Years.

The improvement in the demand for
hairbows has greatly pleased ribbon
manufacturers, who assert the business
done in these types has been the best
in years. Three-inch taffetas
and fancy striped and plaid numbers
have Black velvet ribbons
in widths 9 to 40 have also met with
interest from the dress and millinery
trades as well as jobbers. Business
for fall has been slow in developing,
although the trade looks for improve-
ment toward the latter part of this
month. The men’s straw hat trade
has been sampling fancy bands of a
more conservative character for 1929

—__+
A Small Girl’s Room.

In the children’s department of one
Manhattan shop is shown a model
room for a little girl, evidently intend-
ed to educate the young idea in the
modernistic style of interior decora-
Walls and floor are done in soft
olive green, serving as a background
for the walnut furniture and_ ultra-
marine blue in floor covering, hangings
and furunituure upholstery. A touch
of clear, sunshiny yellow is introduced
in the designs of rugs, over the cus-
tains and the chintz slip covers for the
bed and chairs.

moire

sold best.

tion.

 

CUSTOM MADE SHIRTS
Sturdy, Beautiful
Honest Workmanship
KELLY SHIRT CO.

39-43 Michigan, N.W., Grand Rapids

 

 

 

 

A MARK OF DISTINCTIVE BEDDING

G5> Tar

 

THE MARSHALL CO.

Marshall

BED SPRINGS
MATTRESSES
PILLOWS

Comfortable .... Durable

“es, GRAND RAPIDS

 

 

_-adunieocetaesaparsitnsiahintrionnsnsiesnsoniteonitetnipeseeshtets ot aNelNiNNeatal tear saiesite tbat

 

 

 

 

July 18, 1928

SHOE MARKET

Beware of Summer Psychology.

There is an instinctive temptation to
all of us to relax our efforts and our
energies a bit at this season of the
year. Relaxation of the right sort is
needful and beneficial. The relaxation
of leisure ‘hours that builds strength
and recreates is reflected in
more efficient functioning when the
time for hard work comes around
again. But in these days there is an
apparent inclination on the part of
many to prolong recreation periods
unduly. It’s a tendency that isn’t con-
fined to employes; in fact, the ‘head of
the firm is as likely as not to be the
chief offender. And when the chief
fails to take the duties of his job seri-
ously, it is idle to expect concentrated
application to business down the line.

 

energy

“There is only one individual in our
organization that I ever have much dif-
ficulty in managing,” a prominent shoe
merchant remarked to the writer a few
days ago. ‘That man is myself. The
rest of the boys know what is expected
of them and rarely do they fail to
come through. They know they can’t
offer excuses to me, and they don’t
try. But every now and then I find
myself trying to justify my own short-
comings with excuses I wouldn’t con-
sider for an instant from anyone else.
If the weather is fine, for instance, I
can sell myself on the idea that I
really need an afternoon of golf, but
wouldn’t I be hard-boiled if anybody
else in the organization tried to get
away with that same kind of an alibi?

Yielding to the temptation to let
down a bit in the summer ‘time, just
because it’s easier, costs the retail shoe
business a good many thousands of
dollars, probably, but there’s another
thing that costs more. ‘That is the
persistent acceptance of ‘the idea that
business is never very good anywav
in the summer, and consequently there
isn’t much use trying to make it so.
This never was true at any time, and
there is less reason for it to-day than
sver. Competition to-day is keen at
all times, and the store that permits its
personnel to become obsessed with the
mistaken belief that it is hopeless to
strive to increase ‘sales in the vacation
months will be left far in the rear. On
the other hand, the organization that
redoubles its activity at this time, and
stresses sound, constructive selling
arguments rather than price alone, will
find its efforts worth while—Shoe
Retailer.

—__+++—___

Summer Sale Time Is Just Ahead.

It won't be long until you'll be in
the midst of your summer clearance.
We suggest the advisability of holding
it in early August instead of July.

Regardless of when you hold it,
what are you going to do this year to
make it a success? Of course you're
going to make prices that will bring
business—you do that every year. But
why not have a different sort of a sale
this year?

Did you ever hear of an automatic
price reducing sale? It’s a novel idea
and although at first thought it may
seem risky it really is not. You mere-

ly advertise your clearance sale as an

MICHIGAN TRADESMAN

automatic price reducing sale, and state
that each day during the sale the price
on each pair of sale shoes will be re-
duced 5c or 10c per pair.

If you set a definite limit on the
length of your sale you know in ad-
vance just how much reduction you
must take on each pair of shoes. If
you're going to reduce the price 10c
per day and your sale is to run 10
days you're going to sell every pair of
shoes a dollar lower on the last day
than on the first.

Such a sale gives you an opportun-
ily for some very unusual advertising
of the day-to-day reductions. And con-
trary to your first impression you will
find that people will not wait until the
last day to do their buying if you con-
vey the idea in your advertisements
that the best values will not last that
long.

With such a sale you do not change
the price tags on your sale shoes each
day. Place a sale tag on them the
first day, in the windows and inside
the store. Then have a big card in the
window, and another inside the store,
changed daily reading “To-day! Every

Pair at 40c Less Than the Marked
Sale Price!”
—_~+~-.___
July Is a Month That Requires
Planning.

July of course is not the only month
that requires planning, but July, we
should say, is
that requires
than most.

months
careful planning

one of those

more

July is a great vacation month, and
something out of the ordinary in the
way of a vacation window
all the trouble it may incur. One very
attractive window that we saw last
year had for its background an old
wharf, built from real fence posts.
Behind this was a painted background
of a beach scene.

is worth

On tthe wharf were two figures, one
a girl in a bathing suit with bathing
shoes, and the other a girl in a sum-
mer costume featuring summer shoes
and hose. In front of this background,
on very low pedestals, and on the floor
were various groups of summer shoes.
The background was a goud attention-
getter, and was good for four or five
weeks, by merely keeping the displays
in front of it new.

A display such as this is quite elab-
orate and requires considerable work
to install. Perhaps you would like
something simple. Here’s another idea
we saw worked out effectively. For
the background of your window have
a huge map ,painted on canvas or
wallboard and lettered ‘Vacation
Land.” This may be a map of the
entire country, or of the territory in
your part of the country most fre-
quented by vacationists. This map
need not be accurate, or elaborate, but
it should be colorful.

—_2-.___
For the Smoker

Cigarette cases to match the variouus
new sports costumes and also the hand-
bags are shown in new color combina-
tions and with novel covers. They
follow the designs used in some of the
new jewelry, with step arrangements
on the sides. Each step is of a dif-
ferent color.

Men’s Goods Bought For Sales.

Turnover at retail of men’s furnish-
ings has shown considerable improve-
ment during the last ten days, leading
to fairly active reordering at whole-
sale. Much of the merchandise sought
is for sales to be staged in the near
future and manufacturers have been
making attractive concessions to clear
their stocks. This is said to be par-
ticularly true of shirts, which are avail-
able in quite substantial quantities.
Neckwear has had a good seasonal de-
mand, with emphasis at the moment
on foulard effects.
comprising
“shorts,”

Men’s underwear,
shirts with
been

at retail.

novelty
have about the

active items

most

a
Window Glass Prices Stiffen.

Anticipation of a stiffening in win-
dow glass prices has been fulfilled by
the announcement of the American
Window Glass Co. of a one point rise
in discounts on most grades of window
glass. The increase comes at a time
when the window glass industry is
most active for this season of the year
and when stocks generally are
The high rate of activity in the build-
ing industry is being reflected in de-
mand for building glass. Some decline
is noted in the call for plate glass, and
there no longer is a rush to get out

low.

 

 

production. Most plants, however,
continue to operate extensively.
a
Metal Effects in Sportswear.
Metallic effects, long confined to

evening wear, are now beginning to
make their appearance in sports wear.
An imported model of sports dress
features a knitted top through which
gold thread is interwoven. The ar-
arrangement is such that the tinsel ap-
pears only on the outside, thus elim-
inating harshness which would result
if the metal skin. The
skirt of the dress is of velvet of har-
monizing brown tons, the velvet also
being used as self trimming for the
knitted top.
—_~2--.___

Chains Find Store Rentals High.

Bidding by chain systems for desir-
able locations for new stores has been
exceptionally keen and has resulted in
most of the additions carrying a con-
siderably higher rental charge than old
units, it was said. The number of at-
tractive has been substan-
tially lessened, and the problem of
making selections of sites has at the

touched the

locations

19

same time been rendered much more
difficult.
fects the new chains being launched,
which will

The situation particularly af-

with a
higher percentage of rental overhead
than their long-established competitors.

start in business

——e+~ __
Non-Chip Enamel For Jewelry.

An increase in the use of enamel for
decorative lines ot
indicated
This trend has been stimulated by the

purposes in fall
jewelry and accessories is

development of an enamel
is claimed, will not chip.

which, it
The enamel,
developed by a special process, is used
in several colors and designs of mod-
ernistic inspiration. Ttems particularly
featuring the enamel designs are better-
grade cigarette cases, flasks, mesh bags
and smaller pieces of jewelry.

 

Agree To Discontinue Misbranding.
Lawn mowers with a ratchet having
a ball serving as and for 4 pawl are
The Fed-
so. held.
two manufacturers
whose mowers were equipped as de-
scribed, but advertised and sold as
ball-bearing lawn mowers, have en-
tered into a stipulation with the Com-
mission agreeing to this
sort of misbranding.

not “ball-bearing” mowers.
eral Trade Commission has
In consequence,

discontinue

——_» +. ___
Advance Orders on Kid Gloves.
Advance fall women’s
kid gloves approximates that of last
at this time,
delaying

business in

have
covering
Fear of price
has been a
While fancy cuffs
are not passe, the trend, it was said, is
tailored cuff bandolette
Outstanding in the color pref-

but retailers
somewhat in
their fabric glove needs.

year
been
advances in the former
stimulating factor.
toward and
styles.
erence are mode, beaver, gray, black
few whites.

So

A sea turtle, which has survived an
experience that of the
Prophet Jonah, is being treated for its
injuries in the New York Aquarium.
presented by of the
liner Munamur, who. stated
that while on the trip from Nassau the
crew caught a huge shark. When it
was hauled on board it disgorged the
turtle, which had

and 2

similar to

It was officers

Manson

been swallowed
alive.
———_.>-.->___
Are you, the proprietor, the only one
in the business who does not get a
Don’t neglect that

very essential aid to business efficiency.

regular vacation?

 

 

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE Company

LANSING, MICHIGAN

Prompt Adjustments

Write
L. H. BAKER, Secy-Treas.
‘P. O. Box 549

LANSING, MICH.

 

 

 

 

 

  

RETAIL GROCER

Retail Grocers and General Merchants
Association.
President—Hans Johnson, Muskegon.

First Vice-President — A. J. Faunce,
Harbor Springs.
Second Vice-President — G. Vander

Hooning, Grand Rapids.

Secretary—Paul Gezon, Wyoming Park.

Treasurer—J. F. Tatman, Clare.
Random Shots and Perhaps Some

Bullseye Hits.

Loose statements regarding stock
turn continually crop up. “White’s
grocery and meat market, Barnsdall,
Oklahoma, carries a stock which in-
voices $5,000 and has an annual turn-
over of $110,000. This means turning
stock twenty-two times a year,” is the
way the Merchants Journal reports it.

That would be correct, too, assuming
that “turnover of $110,000” means
$110,000 annual sales, providing the
stock of $5,000 was taken at selling
prices. But that is all wrong unless
such is the case. Undoubtedly the $5,-
000 is merchandise at cost. Hence,
sales being at selling prices, the rate
of stock turn is not twenty-two.

A grocery and market can hardly
operate anywhere on a margin which
averages less than 16% per cent. Six-
teen and two-thirds per cent. must be
taken from $110,000 to get down to the
cost of that merchandise. That leaves
$91,667 for cost which, divided by $5,-
000 will show stock turn of 18% times.
That is splendid; but it is not twenty-
two times.

If the margin averages 20 per cent.
—and with meats and a general stock
of groceries, I think it must run to that
gross spread—we have $88,000 for cost
of goods sold. Divide that by $5,000
and the rate of stock turn is 17.6 times.
This also is splendid; but yet not
twenty-two. In either case the dis-
crepancy could be serious enough to be
embarrassing if not disastrous.

Further details of the story show
that the owner is a natural merchant.
That is the reason why he is a success.
He makes money because he knows
how to merchandise, in spite of a lack
and not because of having accurate fig-
ures on stock turn.

He says, for example: “We have no
regular way for moving stickers ex-
cept to put the goods out in display
racks and have salespeople push them
by personal efforts.”

That means constant practice in the
art of selling goods. Such method,
persisted in, probably results in there
being mighty few stickers to move.
Some more valuable hints are to be
discerned in the following:

“We keep a complete set of books
and inventory twice a year. Accounts
of meat and grocery departments are
kept separately. We figure our profit
on the selling price, not on cost. By
keeping overhead low and our volume
high we have no trouble making a rea-
sonable profit and still quote attractive
prices. The main thing is to know
just what it is costing you to do busi-
ness. Then you should have no trouble
in determining the proper mark-up.”

“We extend credit to those we think
worthy of it. It is a matter of personal
judgment and investigation, as we have
no credit association here. I admit
that is not a very good system, but we
keep our credit losses within one per

MICHIGAN TRADESMAN

cent. A large part of our business is
done for cash.”

If credit losses are kept within one
per cent.—if that is the best this effi-
cient merchant can say for his record—
we have a sidelight on several things:
In a region that still is new country
margins are wider than in older sec-
tions. On the strong probability that
the average margin is considerably
above 20 per cent., the stock turn will
be found to be much below 17.6 times.
“Within one per cent.” will do in some
regions for a general or department
store; but a loss ratio approaching
such a figure shows plainly that mar-
gins remain quite liberal in the Barns-
dall-Pawhuska-Bartlesville district.

This man dresses his windows sys-
tematically once each week. I incline
to think that he dresses them with an
eye to the outside, where the customer
is. Of the small proportion of gro-
cers’ windows which are regularly
dressed, far too many are dressed from
the viewpoint of the man inside the
store, instead of from the outside—the
dresser looking out, forgetting that the
customer looks in.

“Good clerks are a valuable factor
itt a grocery store. We have got sev-
eral good clerks from chain stores be-
cause we pay them better. Some gro-
cers pay clerks more than the average
general store manager gets, and they
make that policy pay because the
clerks draw a lot of good trade. That
is a real advantage in operating an in-
dependent store,” quotes the North-
west Commercial Bulletin.

Such grocers have the right idea.
They are service merchants and they
know that good service pays as well as
good merchandise. The combination
is unbeatable. Hence their own satis-
faction and profit with it.

“The best way we have found to take
customers from chains is to have a
more attractive store,’ continues the
quotation. “The more appealing your
displays, the more you are going to
sell. This is particularly true of per-
ishables. They must have a fair
chance. Then they sell themselves.
The chains are clean. We try to be
just as neat and to make our store
more beautiful also.”

‘No comment needed on that.

“I wait on youngsters myself, even
if they want only a cake of soap. I
try to make their visit a pleasant one,
so that they will look forward to com-
ing to our store.”

There is a veritable mine of business
sense in those few words, for it is as-
tonishing how rapidly those children
grow up and become customers on
their own account.

The idea that the customer is always
right is well illustrated in this: “One
woman wanted to return a fruit cake to
us after Christmas because she did not
like the woman who had given it to
her. Another brought back a leg of
lamb and wanted her money back be-
cause it had a Government stamp on
iht. We did not argue with either, but
sent both away satisfied.”

“The chain sells mostly on price.

That is its big appeal. We sell service
and quality as well as groceries and

(Continued on page 31)

 

July 18, 1928

 

 

 

Don’t Say Bread
— Say

HOLSUM

 

 

 

 

 

‘I Have Carried the Tidings of Good Health
To My Customers”

“About six months ago I started eating Fleischmann’s Yeast and
through the wonderful results it brought me, I have carried the itdings
of good health from eating Yeast to my customers”, writes Irving
Kirschen of Newark, N. J.

A grocer who gives his customers “tidings of good health” is doing a
service they will not forget—he is building good will. Recommend it
for constipation, indigestion, skin disorders and run-down condition.

FLEISCHMANN’S YEAST

Service

 

 

 

 

 

M.J.DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

oo

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST -- FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

 

 

Rumford: best

-specially when selling
to inexperienced cooks
because its an absolutely
dependable leavener /
WHOLESOME

DEPENDABLE

ECONOMICAL
UNIFORM

RUMFORD CHEMICAL WORKS, Providence, R. I.

 

 

 

”

July 18, 1928

MICHIGAN TRADESMAN 21

 

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids

Vice-Pres.—E. P. Abbott, Flint.

Secretary—E. J. La Rose, Detroit.

Treasurer—Pius Goedecke, Detroit.

Next meeting will be held in Grand
Rapids, date not decided.

 

Spring Lamb Always Available.

Although 75 per cent. of the lambs
raised in the United States are born
in March, April and May, fresh lamb
reaches the market in steady supply
throughout the year. This is accom-
plished in spite of the fact that little
of it reaches the status of mutton.
Forty years ago very little lamb was
obtainable. Sheep were then usually
slaughtered at from 5 to 8 years of
age, after considerable service in wool
production. To-day, instead of getting
heavy mutton of uncertain age and
flavor and carrying much fat, the
housewife gets genuine lamb from
animals ranging from 4 to 12 months
old, mostly of mutton-type breeds or
crosses between wool and mutton
types. In other words, the sheep in-
dustry of to-day is largely on a lamb
rather than a mutton basis.

How a steady market supply of
lamb is maintained despite the fact
that most lambs are born in the Spring
is explained by the United States De-
partment of Agriculture. Some lambs,
of course, are born in the late fall and
early winter. These begin to arrive
on the market in the early spring, and
are known in the trade as genuine
“spring lamb.” Some of the extremely
early ones get special attention and are
marketed as hot-house lambs. How-
ever, this part of the supply is only a
small fraction of the year’s total, the
main bulk of it coming, as already
mentioned, from the lambs born in
March, April and May, and which are
marketed from June to November.
About half of the year’s market re-
ceipts reach market from August to
November.

Fortunately for the consumer, and
also for the producer, because crowd-
ing of consumption depresses prices,
many of the lambs shipped to central
markets in the summer and fall are
taken back to the country to be fatten-
ed on grain, alfalfa and other feeds.
They are returned to market for
slaughter in the winter and early spring
before the next crop of lambs begins
to arrive on the market. In this way
the lamb feeders in the irrigated dis-
tricts of Colorado and Nebraska and
in the Corn Belt, play a considerable
part in equalizing the movement of
lamb into consumption throughout the
year.

It is interesting to note that 65 per
cent. of the Nation’s lamb crop is
under open-range conditions. Lambs
so raised are known to the trade as
“Westerns.” California sends the
earliest batches to market in the
spring. Those from the Rocky Moun-
tain region usually arrive later, many
of them not until fall, when they are
available for the feeder for fattening
for winter and early spring markets.
Lambs raised from small farm flocks
in the Corn Belt and in the Eastern
half of the country are usually sold
for slaughter as soon as they reach
desirable weights, This is because

the possibility of parasitic infection
makes them unsatisfactory for fatten-
ing purposes. In short, the natural
spreading of supplies from various sec-
tions throughout the marketing period
is of great assistance to sheepmen in
achieving orderly marketing.

Lambs sold for slaughter bring
United States producers more than
100,000,000 annually. Fifty per cent.
of the inspected slaughter, which repre-
sents about 500,000,000 pounds of meat,
is consumed East of Ohio and North
of the Potomac river, New York City
taking almost a third of the supply.
Fifteen per cent. of the supply is con-
sumed in the three Pacific Coast
States. The remaining percentage is
distributed throughout the country.
When the per capita consumption of
lamb in the Middle West and the
South equals that of the East and the
Pacific Slope, the sheep industry will
have to raise a great many more
lambs.

—_22 2.
Moderate Meat—Higher Prices.
Recent supplies of meats have been far
from heavy and considerable firmness
market of late.
Prices ‘have not become alarmingly

has crept into the

high, judged by price levels we have
come :to consider usual during the past
few years, but there are few if any
spots for retailers or consumers. It
is good to see people buying the sup-
ply available in a fairly active way and
getting the good of the meat they buy,
without worrying too much about the
cost. Prices of different kinds of meat
have been advanced somewhat in rela-
tion to each other during the past week
or so, although some of the more stable
products, such as smoked meats, have
not been affected so much as the fresh
meats.

It is a pretty good sign to see peo-
ple eating the supplies furnished with-
out letting them drag on the market.
When such conditions exist we all
know without looking up figures that
at least a reasonable amount of. pros-
perity is with us. When agricultural
products are bringing healthy prices
—not ito say excessively high prices—
we know that the farmers are sharing
in the general prosperity surrounding
us.

It is quite natural to want to buy
meat and other things as cheaply as
we can, but most of us are sensible
enough to realize that things cannot
be sold for any considerable length of
time below the cost of production.
When over-supply or under-demand
brings about conditions that force pro-
ducers and those handling the prod-
ucts at wholesale or retail to operate
without at least some profit we may
feel very sure such operations are not
on sound economic ground, nor can
they be expected to exist in such a
way very long.

While meats are firmer and some-
what higher than some of them have
been comparatively recently, wholesale
values are pretty well in line with live-
stock costs and not on the whole out
of line with what they should bring to
give proper returns to the producers.
General quality of meats is fairly high
right now, and this is a good time to
indulge to the extent of the appetite
and pocketbook, a

 

VINKEMULDER COMPANY
Grand Rapids, Michigan

Distributors Fresh Fruits and Vegetables

Strawberries, Pineapples, New Potatoes, Oranges, Lemons,
Bananas, Vegetables, etc.

 

SCHUST’S LINE

MEANS -—
More Sales

Bigger Turnover
Larger Profits, and
Satisfied Customers

This
Display
Increases
Sales

 

aes

Ped

 

THE SCHUST COMPANY

“ALL OVER MICHIGAN”
DISTRIBUTING POINTS

 

 

 

 

 

Grand Rapids Lansing
Detroit Saginaw
— se
, Sa ene ee RE eS Le

 

  
  
   
 
  

 

 

Always Sell

LILY WHITE FLOUR

“‘The Flour the best cooks use.”’

Also our high quality specialties

Rowena Yes Ma’am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING CO. Grand Rapids, Mich.

    

 

 

za, ASSOCIATED TRUCK LINES

Announce complete organization for handling Merchant
Freight. We go to 167 Cities and Towns in Michigan,
and make deliveries to suit present day requirements.
We furnish the greatest aid to successful merchandising,
Adequate delivery. All lines are regulated by the Mich-
igan Public Utilities Commission.

ASSOCIATED TRUCK LINES

108 MARKET AVE. GRAND RAPIDS, MICH.

ie

   
 

PHONE 94121

 

 

 

 

GRAND RAPIDS PAPER BOX Co.

Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING & MOUNTING.

RAFI § MtkieH st

 

G AN

G R AN D

 

 

 

ee a ee a 8

 

  

HARDWARE

Michigan Retail Hardware Association.
President—Herman Dignan, Owosso.
Vice-Pres.—Warren A. Slack, Bad Axe.
Secretary—A. J. Scott, Marine City.
Treasurer—W iliam Moore, Detroit.

It Pays To Check Up On Store Habits.

Even hardware dealers are creatures
of habit; and it is surprising how easily
a hardware business falls into estab-
Isihed habits. A certain way of doing
things is used, and continues to be
used. Things are done in such-and-
suuch a way and continue to be done
that way becausue it is easier to travel
in a rut than to get out of one.

If the established store habits are
good, there is a certain advantage in
this. But if there is room for improve-
ment, the wide-awake dealer will try to
get out of his rut.

It pays to get out of that rut long
enough, anyway, to look things over;
and it pays to develop the state of
mind now and then where you can
look over your business methods dis-
passionately, if not cricitically. Be-
cause you have always done a thing in
a certain way. and because doing it in
that way has become easy, is no reason
why you should go on doing things
that way, if there is a better way to do
them. It may cause temporary’ in-
convenience and require a_ certain
amount of effort to change your es-
tablished habits; but in the long run it
is worth while.

The easiest way of doing things is
not always the best way. For instance
there is the efficient use of advertising
matter furnished by paint dealers and
other manufacturers whose lines you
handle.

Especially from paint dealers, a
great deal of such material is available
to help the retailer in securing busi-
ness. The easiest way of distributing
this material, and the one practiced
in a good many stores, is to put it on
the counter and let any supposedly in-
terested customer help himself. Some-
times a card saying, “Take One,’ is
set up. Sometimes the dealer goes
further and hands out booklets and
color cards to all comers as long as the
supply lasts; and if some youngster
wants half a dozen color cards to take
home to his playmates, the dealer
hands them out. He is getting them
distributed that much quicker.

Now, all this material costs money.
It has to be paid for out of paint sales.
If properly used, it can be converted
into more paint sales. And the proper

way to use this material is to put it

where it will do the most good—and
that is in the hands of real paint pros-
pects.

It is harder to do that than to dis-
ribute it to all comers. Before you can
distribute your paint literature intelli-
gently, you have to know who your
real paint prospects are. That requires
a study of vour community and cus-
tomers, taking note of all individual
customers who are interested in paint
or likely buyers in the near future, and
carefully recording the names of suck
individuals.

But it pays. It pays to keep pros-
pect lists in connection with a lot of
special lines. The habit to form is the
habit of jotting down the names and
addresses of people who show actual

MICHIGAN TRADESMAN

interest in paint, washing machines,
vacuum cleaners, ranges, heaters, fur-
naces, and other items of the sort.
That habit should be formed by not
merely the dealer but every member of
the hardware staff.

Now and then it is worth while to
make a more general distribution of
printed matter. It can be handed out
over the counter, or at the fall fair.
But see, even then, that it gets into
the hands of people who look like real
prospects or potential prospects.

And when the paint or other manu-
facturer asks for a mailing list for a
follow-up campaign, see that the list
you send him is an intelligently select-
ed one. And see that he gets a list,
too. Some dealers are too indifferent
to take advantage of this co-operation
which will help materialy to boost their
sales.

A hardware dealer found a short
time ago that his delivery man lost a
large amount of time in traversing the
same ground many times each day.
He had no regular system for deliver-
ing goods, and it often occurred that
immediately after having made a trip,
his driver would be sent out with an-
other rush order to the locality from
which he had just returned.

The delivery of goods by hardware
dealers has grown to a very large ex-
tent in the last ten years; and the ad-
dition of new lines has helped to over-
tax the delivery service. Many dealers
have solved this problem by system-
atizing their deliveries. Stores which
deliver large quantities of goods daily
with a single truck have evolved in
most cases a system of four deliveries
daily. In come cases the community
is divided into two sections, and each
section has a delivery in the morning
and another in the afterncon. Some
dealers find this system, which pro-
vides two deliveries to all parts of the
community each day, quite sufficient.
Other dealers make four deliveries to
all parts of the community—usually at
8:30, 10:30,
imately these hours. Merchants in
other lines have rather taken the lead
of the hardware dealers in this matter;
but in doing so they have made it eas-
ier for the hardware dealer to establish
systematic deliveries, instead cf follow-
ing the hap-hazard method of other
days.

It is of course desirable to post bul-
letins throughout the store specifying
the hours at which deliveries are made,
so that there will be no misunderstand-
ing. And when a sale is made, the
clerk should specify the delivery. Some
dealers who have established regular
deliveries state that they deviate from
their regular plan occasionally in order

2:30 and 4:30, or approx-

to accommodate a contractor or fac-
tory, or to handle an exceptionally big
order; but as a general rule the regular
deliveries are not merely sufficient to
cover the ground, but they actually
do so a great deal more satisfactorily
for customers then the old system, un-
der which the most vociferous custom-
er got the quickest service.

Sometimes bad store habits create
apparently small but continuous leaks
which eat up potential profits. One
such leak occurs in many stores in con-
nection with the disposal of boxes and

 

July 18, 1928

THE BEST THREE
AMSTERDAM BROOMS

White fuan GolddBond

AMSTERDAM BROOM COMPANY
Amsterdam, N. Y.

PRIZE

41-55 Brookside Avenue,

 

 

NEW AND USED STORE FIXTURES

Show cases, wall cases, restaurant supplies, scales, cash registers, and
office furniture.

Grand Rapids Store Fixture Co.

7 N. IONIA AVE. N. FREEMAN, Mgr.
Call 67143 or write

 

 

 

BROWN &SEHLER

COMPANY

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

 

Michigan Hardware Co.

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

e

Wholesalers of Shelf Hardware. Sporting
Goods and

Fishing Tackle

 

 

 

 

 

 

 

 

 

 

 

 

A
COMPLETE
STOCK OF

WE
CARRY

 

HEATH & MILLIGAN DEPENDABLE PAINTS AND
VARNISHES

fostes:Stevens &Co.

Founded 1837

 

 

GRAND RAPIDS 61-63 Commerce Ave., S.W, MICHIGAN

WHOLESALE HARDWARE

 

 

 

 

 

 

 

“a

 

a

July 18, 1928

MICHIGAN TRADESMAN

23

 

packing cases that are received with
consignments of goods “Put ’em out
for the garbage collector” looks like
the quickest way of getting rid of the
stuff and keeping the store clean.
Sometimes boxes are broken up for
kindling wood.

Yet these boxes cost money and are
paid for directly or indirectly by the
dealer. The boxes received in a hard-
ware store are usually well made; and
if care is taken in unpacking, after the
goods are removed the cases are prac-
tically as good as new. A number of
dealers have turned this apparent waste
into a source of profit by selling the
empty boxes to farm and other cus-
tomers. Another plan is to sell them
to local factories which can use them
for shipping goods. Families moving
from the community, or going away for
the summer, are glad to get them for
packing household goods; and quite
often the can not
merely accommodate a customer but
secure a little revenue in this way. The
use of a nail puller instead of hammer
opening the boxes is

hardware dealer

or hatchet in
usually the sole precaution necessary
to ensure that they are in good shape
for re-sale.

Waste glass takes up a large amount
of space and represents a_ substantial
loss in the glass department. The ma-
jority of hardware stores usually have
an accumulation of glass to small for
regular sizes and apparently too good
The dealer has a call for 4
but

to waste.
certain number of
usually a large amount is left over.

dealers dis-

small pieces,

In some communities,
pose of small sizes to owners of green-
houses. As a general rule, the green-
houses use glass eight inches in width,
and can us pieces from four inches up
for repair work. By catering to this
class of trade the dealer can put up all
small pieces and store them away until
he has accumulated several hundred
pieces, when he will find that the
greenhouse owner is usually anxious
to get them.

In many places there are factories
that manufacture goods in which small
pieces of glass are used; and very often
find an outlet for his
Another

the dealer can
small sizes in
waste often noticed in the glass de-
partment is the large number of glass
cutters discarded on account cf being
3y purchasing the small

this direction.

worn out.
wheels only, which can be easily in-
serted, most of these cutters can be
made as good as new.

Wire remnants are often a source of
loss. One hardware dealer has de-
vised a method of salvaging the odds
and ends. When, for instance, any
remnants are left from a roll of wire
screen, a tag is attached to the new
roll stating the number of lengths of
accumulated remnants. With this tag
before him, the clerk is often able to
sell a certain length remnant instead
of cutting into a new piece.

One hardware dealer recently found
that he had on his hands a collection
of odds and ends of pipe. He decided
to make use of them in some way. By
ingeniouosly putting the pieces togeth-
er, he constructed three racks for the
display of goods in his store. One
rack consisted of two long pieces in

upright position, almost converging at
the top, ,;where they were joined by a
short length of pipe. Cross pieces were
attached to both uprights at regular in-
tervals, extending over a foot on each
side and giving room for the display
of rolls of screen wire. A second rack
was constructed along somewhat sim-
ilar lines, except that the cross-arms
were wider. This rack was used for
storing large rolls of poultry netting.
A third rack was smaller, and modeled
somewhat on the lines of an umbrella
stand, and was used to store axes and
axe handles. The material was gleaned
entirely from odds and ends of pipe
for which there was no other use, and
the racks were an efficient means of
saving store space.

——~+->___
Why the Church Has Lost Its Appeal.

St. Johns, Julv 16—Old Timer seems
to be greatly worried and unnecessarily
disturbed ‘by the increasing number of
churches throughout the country clos-
ing their doors and going out of busi-
ness, as it were.

Years ago, when the church offered
practically the only form of diversion
in the small community, attendance at
church functions on Sundays and other
davs was usually large and appreciative
but as the small community developed
city ways the people who got the ma-
jor portion of their entertainment from
the church gradually created the en-
tertainment desired by themselves and
the church lost its appeal.

It is a fact our churches, with very
few exceptions, are extremely reaction-
ary and opposed to social progress, as
present day conditions require it. It
is true some attempt has been made to
provide, to a small extent, the social
atmosphere now lacking in the average
church, but the results have been far
from satisfying: and the public from
which the church members are re-
cruited does not respond.

Attempts have been made to develop
a type of minister who would, by the
force of his personality and mental
ability, create a religious awakening.
This has been successful to a limited
extent. Probably one reason why this
method has failed to go over as it
should have gone is due to the fact the
minister is out of contact with the
average type of individual. The man
who works six days a week has little
inclination to listen to a man talk upon
a biblical subject which has long since
lost its public appeal.

On the other hand some ministers
have set themselves up as mentors and
pass judgment upon any and all ques-
tions. This, I believe, is probably the
answer to the vacant church situation.
Fortunately, church attendance ‘has
not, as yet, been made compulsory by
legal enactment and I can see no hope
for a religious awakening in this coun-
try until such time as the church will
get itself out of politics and business
and confine its activities strictly to the
business of doing unto its neighbor as
it would be done unto itself.

The golden rule cannot be supersed-
ed by any religious dogma or tenet.

A. C. Martin.
—_2-.____

Hides and Pelts.

Green, No. Poe ee 18
Greet NO. 2 17
Gureqd. No. to. wy 1
ured, NO. 2 2 Es
Caitexin Green, Mo. } 2. 25
Ciltesin, Green, No. 9 9... |. 3 99
alianin, Cured No. to ao 20
Calfskin, Cured, No. 2 eee 23
eorse, af nee 6.00
Horse, No. 2 .. a ee . 3.00
Pelts.

PMO 0S oe baat on
Shearlings _____ oa : 25@1.00
Tallow
Prine 2 7
ee eee 07
NO. eee 06
Wool.

Unwashed, medium __.._.._.._ @40
inwashed. rejects @30
POWaAsned) ANG oo @30

COCOA

DROSTE’S CHOCOLATE
Imported Canned Vegetables
Brussel Sprouts and French Beans

HARRY MEYER, Deer

816-820 Logan St.,
GRAND RAPIDS,

  

LONG

MILEAGE
RIDING

COMFORT

GOOD LOOKS
CORDUROY TIR

OF MICHIGAN
GRAND RAPIDS -

Par Tal XY 4

Ss. E.
MICHIGAN

   

E ‘COMPANY
MICHIGAN

strawberry shortcak
you ever tasted

RUSK

THE TOAST SUPREME

ee RS
HOLLAND

 

La eed

MICHIGAN

The Brand You Know
by HART

 

Look for the Red
on the Can

LEE & CADY

Heart

Distributor

 

     

Rusxs ‘and COOKIES

Grand Rapids, Mich.

 

Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS. MICHIGAN

 

 

<aAaEO

Stonehouse Carting
Co.

All branches of cartage and transfer
338 Wealthy St., S. W.
Phone 65664

  
    

 

 

CASH REGISTERS — SCALES
NEW AND USED
Expert Repair Service

Remington Cash Register Agency
10 lonia Ave,. S. W. Phone 67595
GRAND RAPIDS, MICH.

TER MOLEN & HART

Steam Tables and Coffee Urns
Built and Repaired
Successors to
Foster Stevens Tin Shop,

59 Commerce Ave.
GRAND RAPIDS,

 

 

MICHIGAN

 

 

Henry Smith
FLORALCo., Inc.

52 Monroe Avenue
GRAND RAPIDS

Phone 9-3281

 

 

 

Expert Chemical Service
Products Analyzed and Duplicated
Process Developed and improved
Consultation and Research
The Industrial Laboratories, Inc.

127 Commerce Ave. Phone 65497
Grand Rapids, Mich.

BIXBY

OFFICE SUPPLY COMPANY
GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

 

      

I. Van Westenbrugge

Grand Rapids - Muskegon
Truck Service
Central Western Michigan

DISTRIBUTOR

Nucoa
KRAFT( (A ) CHEESE

‘*Best Foods’’

Salad Dressing

‘“‘Fanning’s’’

Bread and Butter Pickles

Alpha Butter
Saralee Horse Radish
OTHER SPECIALTIES

SS ee

           

 

         
     

   
   

 

 

 

 

  

24

 

HOTEL DEPARTMENT

How Volstead Law Affected California
Grape Crop.

Los Angeles, July 14—Ernie Neir,
manager of Hotel Rowe, Grand Rap-
ids, ought to ‘be sitting on top of the
world, from what I hear of his suc-
cess in earning dividends, at the hands
of one of my friends who happens to
be a stockholder therein. When Mr.
Neir took the helm at the Rowe, some
three years ago, I was inclined to think
he had assumed some contract, as its
affairs at that time were not in the
happiest condition, but he has made
good in every respect, and I only hope
his backers fully appreciate what ‘he is
doing for them.

 

 

Louis W. Blasy has been appointed
maitre-de-hotel at the Pantlind, filling
the vacancy caused by the death of
Louis Gerstle. Mr. Blasy has had ex-
perience in the catering line in Vienna,
London, New York, Cleveland and
Chicago. He spent two years as in-
terpreter on a steamship line between
Secuthhampton, England and South
Africa.

 

Walter J. Leitzen, formerly owner
and operator of Hotel Frontenac, De-
troit, but who disposed of his interests
therein last fall and came out to Los
Angeles, is now a neighbor of mine
and we hold get-together parties. Re-
cently he and his good wife made a
trip back to Detroit, but he is ‘back
amidst “sunshine and roses.” He
thought he wanted to re-enter the game
here, but, after making a careful in-
vestigation, decided the “game” is as
much overdone here as it is in Detroit.

 

California grape growers have been
holding a convention in Los Angeles.
By good fortune I have been in at
some of their sessions and a couple of
their feasts where grape juice was

served, nature evidently not being
familiar with constitutional amend-
ments.

The grape juice industry is one of
the beverage affairs which has profited
through prohibition. This much I
learned through listening to discussions
in semi-open meetings:

In 1919, when the Volstead enact-
ment became a Jaw, 322,000 acres in
California were laid out in grapes—
juice, table and raisin varieties. The
special varieties from which grape juice
is derived, formerly selling at approx-
imately $10 per ton, now bring from
$20 to $80, the last named figure being
for that product which has not been
sterilized, and upon which Dame Na-
ture, if given an opportunity, performs
wonders.

Everywhere, when we _ have been
motoring out here, we have noticed
signs announcing that grape juice, not
treated, is for sale, the average price
being 65 cents per gallon. Before Vol-
stead came aboard, 20 cents was con-
sidered about the ticket. Now you
see it peddled everywhere, and if you
want a supply. send in a “ring” and
ten to one you will be served within the
hour. You wonder why this can be,
but grape juice has never been out-
lawed. The penalties in the Volstead
act do not apply to a person for man-
ufacturing non-intoxicating cider and
fruit juices for use in the home, and the
Federal courts out here, through a
sense of local patriotism. have never
been able to differentiate between non-
intoxicating and intoxicating “content”
in these liquids.

And that’s why Uncle Sam does not
molest the thousands—I might say
millions—of California householders
who lay in a family supplv of a few
gallons or hogsheads, which at the
time it comes into their possession is
grape juice, pure and simple. but at
the exact moment of transfer goes

through a simple process which nature
seems to feel encouraged about and

MICHIGAN TRADESMAN

settles down to a period of activity.

Out here, also, the courts recognize
old English traditions to the effect that
a man’s house is his castle; that it
cannot be intruded upon by the arm
of the law without a search warrant
and repeated court rulings to the effect
that a search warrant shall not issue
for a man’s home unless there is
reasonable proof that he is selling in-
toxicating “grape juice,’ ‘hence the
manufacturer of grape juice, as is, is
clearly within the law when he sells
non-intoxicating fruit juices to the
final consumer. But the accepted fact
is that there is a large measure of dif-
ference between the product which has
been sterilized and that which has not.
but the surprising thing is that grape
juice which thas been sterilized sells
for 20 cents per gallon, while the raw
brings 60 cents. Sterilized fruit juice
will not ferment.

Now one would think that because
of the increase in value of the fruit
juice product, the producers would all
be a unit for prohibition, but on the
contrary they take a firm stand against
it, and this is the reason as explained
to me:

Before prohibition, California oper-
ated 700 commercial wineries. The
vearly production reached 40,000,000
gallons. The fifty wineries which re-
main to turn out only sacramental and
medicinal wines which Volstead per-
mits, have cut the production down to
5,000,000 gallons. The 700 wineries
operating before prohibition were able
to utilize that part of the grape crop
that came off the vines too soft to be
shipped any distance. That part of
the crop amounts to between 20 and 30
per cent. of the total yield, say about
250,000 tons, which is all a loss to the
growers. Prohibition has made it so.
Yet the fact remains that no industry
in America, past or present, has ever
been rejuvenated in such spectacular
fashion as that of the California grape
growers. ‘And they are more surprised
than anyone else of this turn in the
tide. Even long before Volstead de-
creed the land dry, they thad contem-
plated prohibition as a death blow that
would ruin their industry. They an-
ticipated grape crops rotting on the
vines.

Prohibition found them in despair,
but a dozen schemes were thought of
and processes for dealcoholizing wine.
Companies were formed to exploit un-
fermented wine juices. But drinking
Americans, greatly augmented in num-
ber by reason of what they decided a
curtailment of their personal liberties,
demanded a “kick.” And they, the
vinyardists, knew it. But they also
knew that the “kick” violated the one-
half of one per cent. allowance that
Volstead had written into his arid
statute.

But before the first year of prohi-
bition was over, they found themselves
swamped with an amazing demand for
grapes and grape juice. It was not
for any particular variety, but any old
variety. “Custom” fruit presses were
established along the highways and in
the byways, grapes were sold in small-
er individual quantities to small users,
who proceeded to the presses, paid a
nominal gallon charge for extraction
and went on their way rejoicing in the
thought that what Volstead might
take away, nature in her uncompro-
mising way would promptly restore.
It was as if a fairy godmother had
touched her magic wand to the for-
lorn vineyards of California. The un-
expected had happened, more like
fiction than fact.

There was one Fresno county vine-
yardist for example: Before prohibi-
tion he had eighty acres laid out in
one particular brand of juice produc-
ing grapes. They had brought him $6
to $12 per ton, which was practically
profitless. When the country went
dry he pulled out his vines like thou-
sands of others and planted alfalfa or
corn, The boom came, He plowed

 

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.

Free private parking space.

E. L. LELAND, Mer.

Delightful Lake Trips

cAt Popular Prices

S.S.MANITOU-—S.S. PURITAN

between CHICAGO and all NORTHERN
WEST MICHIGAN SUMMER RESORTS
Ludington to Mackinac Island, inclusive

 

 

Vacation Lake Cruises
$22—333—344
Round Trip—Meals and Berth Included

LOW RATES ON AUTOS — Ask for illustrated
klet. Apply to your local agent, or

MICHIGAN TRANSIT CORPORATION
B. J. KENNEDY, Genl. Pass. Agt. N.W. Entr., Navy Pier, CHICAGO

CHARLES RENNER
HOTELS

Four Flags Hotel, Niles, Michigan, in
the picturesque St. Joseph Valley.

Mishawaka Hotel, Mishawaka, Indiana

Edgewater Club Hotel, St. Joseph,
Michigan, open from May to October.

 

 

 

 

All of these hotels are maintained on
the high standard established by Mr.
Renner.

 

 

 

 

   

ae o-

HOTEL BROWNING
150 Fireproof Rooms
GRAND RAPIDS, Cor. Sheldon & Oakes
Facing Union Depot: Three Blocks Away.

 

“We are always mindful of
our responsibility to the pub-

lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

 

July 18, 1928

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.
Hot and cold running water in ali
rooms. Several rooms with bath. All
rooms well heated and well venti-
fated. A good place to stop. Amer-
ican plan. Rates reasonable.
WILL F. JENKINS, Manager

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

“50 Rooms—150 Rooms with Private
Bath.
turopean $1.50 and up per Day

KESTAURANT AND GRILL—
cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

Wolverine Hotel

BOYNE CITY, MICHIGAN

Fire Proof—60 rooms. THE LEAD.

ING COMMERCIAL AND RESORT

HOTEL. American Plan, $4.00 and

up; European Plan, $1.50 and up.
Open the year around.

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates

Under the Direction of the
Continental-Leland Corp.

GerorGce L. CrOocKER,
Manager.

 

 

 

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon te Michigan

 

 

 

Columbia Hotel
KALAMAZOO

Good Place To Tie To

 

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

| 400 Rooms “% 400 Baths

RATES
$2.50 and up per day.

 

 

CODY HOTEL

GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

 

 

'
s

e

 

 

ca

July 18, 1928

SE nee

 

MICHIGAN TRADESMAN

neha eR Se ARE

 

25

 

up his alfalfa and corn. He leased all
the land he possibly could in his neigh-
horhood and planted it all to grapes,
and in 1921 he was selling them at $80
per ton locally. It was month's before
the growers, swamped as they were
‘with demands for their products, came
to understand the reason for same.

It was due to the fact that certain
growers had initiated a legal battle to
ascertain if wine was really “intoxicat-
ing in fact?” It was a renewal of that
time-worn query, “When is a man
drunk?”

Into state and Federal tribunals,
these questions have dragged some of
the foremost of America’s men of
medicine and chemistry. They thave
been called in as witnesses to discourse
and disagree on alcohol’s effect on the
human mind and body.

It seems now, from the variety of
decisions on the records, that the Vol-
stead act makes special allowance for
the “fruit juice” drinker. The Govern-
ment puts its taboo on beverages with
more than one-half of one per cent. of
alcohol except in the matter of fruit
juices. They may be made by the
householder “exclusively for use in the
home,” Volstead says, if they are “non-
intoxicating in fact.” So the question
again arises, “When are they in-
toxicating ?”

It seems that a Maryland congress-
man was curious to know just what
constituted a violation of law in the
processes of “ripening” fruit juices,
took the matter in his own hands and
developed a lawsuit in the Federal
courts, the decision on which has since
been used as a precedent in California
for lucky grape growers and _ their
ipatrons—one of a number of cases in
many states since that have been de-
cided in favor of the grape interests.

This congressman ‘“squoze’ some
juice out of a small quantity of grapes
—some twenty-five gallons” of this
juice—notified the Federal authorities
he had done so, supplementing same
with bulletins advising them of the
progress of fermentation. When his
beverage had finally reached a 11 per
cent. alcoholic content, he sent a final
notice, coupled with an invitation to a
party which he was “pulling off” at his
home. Uncle Sam accepted this in-
vitation and Mr. Congressman was
haled before the Federal authorities,
with several indictments standing
against him.

In the trial which followed some of
the best legal talent of the Nation was
engaged on both sides, the Government
conceding the fact that the “wine” was
made by the legislator for use in his
own home. The contention of the de-
fense was, that while it might contain
11 per cent. of alcohol, it was not
“intoxicating in fact,” and the judge
decided for the defense. His ruling
has been taken’ as a precedent in
countless similar cases. It was this:

“That determination of whether or
not liquor is intoxicating is not what
is meant by this law. Intoxicating
liquor is liquor which contains such a
proportion of alcohol that it will pro-
duce intoxication when imbibed in such
quantities as it is practically possible
o drink.”

This decision has since been the
basis for much contention, but whether
or no, it has been utilized by California
grape growers for purposes of pub-
licity. The grape grower no longer
extracts the juice from his products,
but passes this process on to the final
consumer. The demand by the house-
holder has become so great, as before
stated, that thousands of these small
“custom” squeezers have been estab-
lished everywhere, the householder
proceeds homeward with jug or demi-
john, fully confident that the afore-
said Dame Nature, with the assistance
of certain ingredients, will function in
due time.

It may be a “straw” indicative of
nothing, but when in convention here
this week, a resolution offered pledg-

 

ing the support of the association to
a certain presidential candidate, the
chairman declared it out of order as
being contrary to the laws of the or-
ganization, suggesting, however, that
a straw vote might be arranged where-
by the sentiment of the members might
be ascertained, if desired. The ballot
was taken, 304 voting, a certain can-
didate whose “wringing wet” pro-
clivities are well established, receiving
297; his opponent, 7. And yet these
members universally conceded that
their industry is much more profitable
than it was before the days of pro-
hibition.

It may be a matter of interest to
Michigan resort owners to know that
according to Federal authorities, more
Americans are going to Europe this
year than ever before. A record was
set recently when in a single day the
bureau for that purpose issued more
than 2,000 passports. More passports
were issued between May 15 and June
15, than are usually issued during the
entire year, if the record of former
years is to be taken as an example.

What would Europe have to live on
if American tourists did not spend
$500,000,000 a year over there? It is
said that the $225,000,000 our tourists
left in France last year is more than
thirteen foreign governments includ-
ing Great Britain and France, paid us
on their war debts, principal and in-
terest. Nearly 250,000 Americans are
said to enter France each year. Part of
the money spent there comes from
millionaires, who are estimated to form
about 2 per cent. of the totals, and to
spend about $5,000 each. Well-to-do
pleasure seekers are 18 per cent. and
spend $1,750 each. Business and pleas-
ure people are about & per cent. and
generally average $1,500: plain busi-
ness men, 44 per cent., $850 each:
teachers, students and others, of mod-
erate means, $425 each.

It would, perhaps, be selfish to argue
that all this money left abroad annual-
ly might better be snent in our own
country, for foreign travel is part of
one’s culture. However thousands of
people in these United S'tates who
have come to look to Europe, and par-
ticularly to France, for their summer
pleasure, are postponing the seeing of
America so long that some of them
will not live to see it. Michigan itself
has many charms with which Eastern-
ers and Southerners are unfamiliar,
which may be visited at a fraction of
the cost, necessitated in visiting Eu-
rope, and with far less discomfort.
Their lives would be richer for the
vision thus attained.

Frank S. Verbeck.
——~+-.___
Many Crooked Schemers Around in
the Land.

Saginaw, July 17—Fake advertising
and solicitation schemes of all kinds
are infesting Saginaw more and more
as prosperity increases here, and
watchfulness on the part of business
men is necessary to avoid being vic-
timized by these schemes, William A.
Rorke, Secretary of the Retail Mer-
chants’ Division of the Board of ‘Com-
merce said in a warning yesterday.

‘Mr. Rorke urged that all such
solicitors be referred at once to the
Board of Commerce, pointing out that
his division has facilities for finding out
whether the schemes are legitimate or
of a fake variety. He says:

“The fact that about haif of our
time has been devoted to investigations
of advertising and donation  solicita-
tion during the past week, is a certain
sign that Saginaw is again beseiged
with schemes of all kinds. Not one
of the propositions investigated by our
office has shown merit enough to war-
rant approval.

“The fact that Saginaw has become
a favorite stamping ground for schemes
of all kinds is due in a large measure
to the present condition of the city.
While in Kansas City a few weeks ago

whenever our city was mentioned
someone was certain to remark that
Saginaw was one of the best towns in
the country at the present time. The
city has received a great deal of pub-
licity through the press and also by
word of mouth from the many visitors,
and when this fact is noised around
among the soliciting fraternity they
immediately make tracks for Saginaw
which looks like easy money.

“We are receiving wonderful co-
operation from the banks, manufactur-
ers, wholesalers and merchants in stop-
ping a number of the schemes but
there are a large number of business
men who still seem easy prey when
it comes to giving their money away.

“Our office is equipped with the
necessary machinery to investigate
these propositions and if they are
brought to our attention by the first

‘business men who are called on, we can

save many more thousands of dollars
to the city than we are now doing.

“A striking instance of how easy it
is for outside solicitors to extract
money from ‘business men occurred
recently when a party with a church
calendar combined with marginal ad-
vertisements, sat down in the office of
a local printer and sold the entire space
for the proposition over the telephone
and then went out and collected the
money. The church people still are
looking for the calendars they were
promised as a reward for using their
names.”

—_°-.___
Late News Notes From Charlevoix.

Charlevoix, July 17—Dr. W. R. Bar-
ney and family, of Grand Rapids, and
Harold Bedford and family, of the
Eagle Hotel, Grand Rapids, have spent
the past week with their parents at the
Fountain City Hotel and enjoyed their
trip very much. They came up on
M 66 and found the road in fine shape,
having made it in four hours and fifty
minutes from Grand Rapids. This
hotel is so far holding its own with the
resort trade.

G. W. Priest has opened a studio in
his home at 201 Clinton street.

Barron Callen and familv have ar-
rived from New York for the summer
and are in the same studio he had last
year on Bridge street.

The news about the Charlevoix
cement plant seems to please the local
citizens .

Mrs. Von Dolcke, the genial hostess
and proprietor of the Charlevoix Beach
Hotel, invited us for an auto ride
which took us around the celebrated
South Point drive on Lake Michigan
shore and Boulder Park. We noticed
the great improvements in buildings
and the progress which has been made
there since last vear. From there we
drove through the country to the Twin
Lakes and from there to Lake 26,
where we saw several fishermen pull-

ing out a number of black bass or
other fish from the waters. e
L. Winternitz.
————_2.-+.>____

What He Had.
Student (to surgeon)—What did you
operate on the man for?
Surgeon—Two hundred and_ fifty
dollars.
Student—Yes, ‘but I mean what did
the man have?
Surgeon—Two hundred and _ fifty
dollars.
—_—_>+.—____
Prosperity is only an instrument to
be used, not a deity to be worshipped.
—President Coolidge.

 

 

THE ISLINGTON
Les Chicas Islands

Michigan’s Famous Fishing
Grounds.

Located on mainland, although in
the heart of these beautiful Islands.
Good roads from St. Ignace or Sault
Ste Marie. Thirty-five miles from
either point. Two hours by steamer
from Mackinae Island. Rates, $5
to $8. American plan.

 

 

 

 

PARK-AMERICAN

HOTEL
KALAMAZOO

A First Class Tourist and
Commercial Hotel
Also Tea Room, Golf Course and
Riding Academy located on U.S.
No. 12 West operated in connec-
tion with Hotel.
ERNEST McLEAN

Manager

 

 

 

 

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Businesa
and Society make their head-
quarters at the

PANTLIND
HOTEL

‘*An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -i- Sandwich Shop

 

 

 

 

 

 

 

VISIT HOUSE

Benton Harbor, Mich.
Full of Life end Good Pleasure

Still doing business at the same place

ROOMS AND COTTAGES FOR’ RENT

OF DAVID

 

 

 

 

CELIBETH TAVERN

 

BLANEY PARK

22,000 Acres of “Something Different”

BEAR CREEK GOLF COURSE
LAKE ANNE LOUISE

WISCONSIN LAND and LUMBER
COMPANY

Blaney, Michigan

BEAR CREEK LODGE

 

 

 

 

 

 

MICHIGAN TRADESMAN

July 18, 1928

 

  

DRUGS

Michigan Board of Pharmacy.
President—J. C. Dykema, Grand Rapids.
Vice-Pres.—J. Edward Richardson, D>-

troit.

Director—Garfield M. Benedict, San-
dusky.

Examination Sessions—Detroit, third
Tuesday in June; Marquettt, third Tues-
day in August; Grand Rapids, third
Tuesday in November.

Michigan State Pharmaceutical
Association.

President—J. M. Ciechanowski, Detroit.

Vice-President—Sumner J. Koon, Mus-
kegon.

Secretary—R. A. Turrell, Croswell.

Treasurer—L. V. Middleton, Grand
Rapids.

 

Types of Customers Peculiar To the
Drug Store.

Naturally, they are of all different
types—these customer folks. There
are rich ones, poor ones, bright ones
and dumb ones. They have widely
different habits of thought that have
grown from widely different ways of
living and the good salesman must
consider all those things in adapting
his conversation to the individual.

And unless you are exceptionally
good, the chances are that you have
often been guilty of a very common
and serious fault in the past—a fault
of giving poor customers to little at-
tention and wealthy customers too
much!

In spite of all Tom Burton’s un-
usual keenness and quick adaptability
to almost any situation, he was guilty
of this fault recently, during my pres-
ence, and you can just bet that we
discussed the thing after it was all
over.

He had been waiting on a woman
of moderately poor circumstances,
who, like a great many of her class,
took advantage of a purchase in a
store, as an opportunity to escape from
the monotony of her cramped environ-
ment in a flow of unceasing talkative-
ness. Her husband had rheumatism
and had to stay home from work; her
little girl had just gotten over a sick
spell and gone back to school, where,
she understood, there was a lot of sore
throat and she “just knew” she’d get
that and bring it home, too; and—Oh,
yes—she had just received a letter
from back home and there’s “an awful
lot” of sickness back there. ‘“Aren’t
doctor's bills terrible?” etc., ete.

You know how it is, because you’ve
waited on that kind yourself. Tom
got along real well for a while in
keeping up his end of the conversation
which consisted mainly of a courteous
attitude and his friendly smile—and he
even took his cue and succeeded in
selling her, in addition to the hot wa-
ter bottle she came in for, a bottle of
Detoxol Liquid for the little girl—“as
a valuable precaution against sore
throat.”

But just then, in came a man who,
from his every appearance, was a man
of financial means, and while he acted
the part of the perfect gentleman and
did not seek to intrude on the conver-
sation between Tom and his customer,
it was evident that he was in a hurry.

Here, Tom’s interest in his garrulous
customer lagged; his impatience, al-
though somewhat controlled, plainly
showed on his face and his courtesy
became strained as he edged over a
step or two and looked up expectantly
at the newscomer.

“Good morning, Mr. Barlow!” he
greeted, with a vivacity and alertness
that contrasted too obviously with his
previous attitude—and the woman was
forgotten.

I was especially interested in watch-
ing the woman, from that point on,
and did not hear the balance of Tom's
conversation with Mr. Barlow. I no-
ticed a quick look of disappointment
flash over her face as she slowly turn-
ed, walked haltingly toward the front
of the store, while glancing here anil
there at different show cases, and then,
her countenance reflecting the stolid-
ness of her kind when in a different
mood, she opened the door and with
her purchases in a basket on her arm,
wended her way dully toward the com-
monplacenesses of home.

Meanwhile, Mr. Barlow, too, com-
pleted his purchase and walked briskly
out.

“Tom,” I accused in a friendly tone,
“didn’t I just see you kow-tow to that
man you called Mr. Barlow, and slight
that woman customer?”

“Mr. Barlow is perhaps the most
wealthy customer we have,” Tom said,
defending his actions, “and you would
not ask me to make him wait until that
woman got tired talking?”

“No,” I admitted. “It wouldn’t be
necessary to do that. But you could
have excused yourself politely, quickly
waited on Mr. Barlow, and then you
could have allowed the lady to com-
plete her talk.”

“But how could I know that I could
finish with Mr. Barlow so quickly?”
he asked.

“Tom,” I replied, “a man of means,
such as Mr. Barlow appears to be,
always wants to be waited on quickly,
and the less you say to him the better.
He is using his mind to solve his busi-
ness problems and doesn’t want to be
disturbed. Just give him efficient and
courteous service, without making any
noticeable effort to give special atten-
tion, and it will please him more.

“Did you ever stop to realize,” I
asked, “that a rich man gets so much
attention it becomes a bore to him and
that, at least, it is not likely to impress
him much—since he is so used to it?

“On the other hand a person of poor
circumstances gets so little special at-
tention that it will prove doubly ef-
fective and will make of him or her a
pleased and permanent customer.

“What did Mr. Barlow buy?” I ask-
ed interestly.

“A box of Luden’s Cough Drops,”
said Tom.

“Uh huh; I thought so!” I replied.
“Five cents in the cash register from
Mr. Barlow and $2 from the woman.
Don’t you think the woman was en-
titled to the most consideration?”

“IT guess so,” Tom grinned sheep-
ishly.

(Can you discover yourself in that
little account of Tom and his two
widely different types of customers?
I think all of us who have worked be-
hind the counter can. It is natural for
us to involuntarily kow-tow to the cus-
tomer of means—and it’s just the thing
we shouldn’t do. Every customer, of
whatever circumstances, should be giv-
en all the courtesy and consideration
due the person who pays your salary,

but if you will try for a while just
reversing your usual attitude, giving
your poor customers unusual attention
and your rich customers just normal
efficient service, you will find that you
are using your knowledge of types to
best advantage.

And a good thing to always remem-
ber is that you can never tell from
people’s appearance, how much they
are likely to spend. Many poor peo-
ple spend large sums—that’s why they
are always poor—and many rich peo-
ple are almost niggardly in their ex-
penditures — which, perhaps, is why
they are rich. Look upon every cus-
tomer as a potential source fo profit,
and hope for the best, regardless of
appearances. For sometimes even mil-
lionaires wear overalis.

I am told of a real occurrence in a
large Chicago hardware store, which
you will appreciate as being of un-
usual interest. It seems that a Swede
—I don’t know his name; perhaps it
was Ole Oleson—of unkempt appear-
ance stepped in and asked in his char-
acteristic dialect for some barbed wire.

“How much?” inquired the hardware
clerk, impatiently.

“Aye bane count up and see,” said
the Swede, as he counted over his
fingers; and then after a moment, he
stated solemnly, “Aye tink ’bout fifty
mile.”

Fifty miles of barbed wire? The
clerk called the police, thinking the
Swede was an escaped inmate of some
lunatic asylum. He was much chagrin-
ned later, to discover that his customer
was in reality a rich and respected
ranch owner who had just sold 3,000
head of cattle, and he really bought
fifty miles of barbed wire—through
Montgomery Ward.

So much for types, and for our ob-
servation that they are all so different
in their habits and their ways of
thought. A closer observation how-
ever, as time goes on, will gradually
reveal to you that, in certain funda-
mental traits and instincts—they are
all alike! And it is in this latter dis-
covery that the world’s greatest busi-
ness institutions have found their roots.

For instance, Philip D. Armour once
said that his decision to deal in pork
came from his observation that it was
an article of food liked, in some form
or other, by the majority of our popu-
lation—and look at the business which
has grown from that observation! Let’s
let Philip himself tell us that. ‘The
fundamental principles which govern
the handling of postage stamps and of
millions of dollars are exactly the
same. They are the common law of
business, and the whole practice of
commerce is founded on them. They
are so simple that a fool can’t learn
them: so hard that a lazy man won't.”

Merco Walt.
oso

Colgate To Unite With Palmolive.

Directors of Colgate & Co. and of
the Palmolive-Peet Co. have agreed
upon a plan of merging the two organ-
izations, the merger to be effective as
of July 1, if approval of stockholders
of both companies is obtained, it was
announced to-day.

The new company, if the merger be
effected, will be named the Colgate

Palmolive-Peet ‘Co., it was announced,
and will unite three of the largest and
oldest soap and perfumery manufac-
turing businesses in the United States.
The sales of the three companies for
1927 were officially reported as ap-
proximately $100,000,000.

Colgate & Co. was founded in 1806
and the Palmolive Co. in 1864. Peet
3rothers Co. was founded in 1872 and
merged with the Palmolive Co. Jan.
1, 1927.

As a result of the merger, if it be
consummated, the sew company will
have large manufacturing units at
Jersey City; Milwaukee, Wis.; Chica-
go; Jeffersonville, Ind.; Kansas City,
Kan.; Berkeley, Cal., and Portland,
Ore. Manufacturing operations are
carried on also in many foreign cities.

The dates of meetings of stockhold-
ers of the companies for consideration
of the merger were not announced.

No public financing is contemplated
at this time. As soon as the merger
plan has been approved by the respec-
tive stockholders more detailed infor-
mation will be available and the new
board of directors elected. Sidney M.
Colgate is expected to become chair-
man of the board. Charles S. Pearce
president and general manager and A.
W. Peet chairman of the executive
committee.

—_+ 2.
What Alibi Bird Will Hatch From
Nest.

A salesmanager describes the alibi
as a bird, and carrying out the meta-
phor draws the following sales lesson:

“The alibi bird sits on the eggs of
opportunity and hatches out hard luck.
The salesman who makes two or three
calls and draws blanks and then be-
gins to think about those failures and
instead of discovering why he lost the
sales, seeks the easier method—that of
excusing himself—is an alibi bird. The
salesman who keeps eternally busy,
who keeps everlastingly on the job
never has time even to think of becom-
ing an alibi bird.

“The alibi bird is a calamity howler
and he has the unfortunate faculty of
eternally finding new things to rant
about. The best medicine—should you
feel inclined to become an alibi bird—
is a stout application of common sense,
a commodity too infrequently used by
salesmen or those in the direction
sales. Forget excuses; plug along,
work that old Law of Averages to
death and pretty soon your orders will
get longer and longer and your purse
will grow fatter and fatter—and the
alibi bird complex will have passed.
Wear out shoe leather, talk to many
prospects and forget, as quickly as
possible, every rebuff—and sales will
react. So—if you feel the inclination,
if you feel a surge of feeling that ap-
pears symptomatic, use common sense,
‘snap out of it’? and say nothing, but
work like the very devil, and you'll
whip every devil and imp of albiism.”

—_~++-___

There are many croakers this sum-
mer, upon the edges of lakes and
creeks, there they sit, croaking and
croaking; but they are only frogs,
after all. And so it is all along life’s
shores, but the croaking men are only
frogs of men.—John Wanamaker.

 

>

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

culy 18, 1928 MICHIGAN TRADESMAN 27
Contagious Prosperity. cynicism. It is for us to express love Ww
Owen D. Young, in his address be- in terms of human helpfulness.—David HOLESALE DRUG PRICE CURRENT
fore the Chamber of Commerce of the Starr Jordan.
Ciba Giese ot he amie cacetine in ae ces quoted are nominal, based on market the day of issue.
Washington, said: Realize before the end that business Acids Cotton Seed ..__ 1 35@1 50 Belladonna ______ @1 44
oa : A is | Z 29aNs z oric Ow 5 Cunebs 6 50@6 75 Benzoin SIE 2 28
The aotion that there is only a cer- '* but a means to an end. ao oa 7 . a Bigeran, 6 O06 25 Benzoin Comp’d_ 2 40
tain amount of business in the world Carhelie —__...... 38 q 44 pees co OE RR anne oS
a La ' Giinie 53 70 Hemlock, pure_. 2 00@2 25 Cantharides -___ @2 52
to be done,” he said, “and that inter- Muriatie (0 se g Juniper Berries_ 4 neers 7 Capsicum _ @2 28
: OES ae ua Nite | Juniper Wood _150@1%75 Catechu ________ @1 44
national business is only a contest to ae Sree a ° a Lard, extra --__155@165 Cinchona —_______ @2 16
see who can get the most of it is as Sulphuric —2 | 3%@ 8 Lard, No. 1 _--_ 1 25@1 40 Colchicum ~-____. @1 80
a : Tartaric 52 @ 60 Lavender Flow__ 6 00@6 25 Cubebs ___-_____- @2 76
false and unsound and disintegrating co eae Lavender Gar’n. 85@1 20 Digitalis ________ @2 04
: : ; i fee Fee : Lemon — 5 00@5 25 Gentian _________ @1 35
as the oars that there is only so Ammonia Linseed, raw, bbl. @ 78 Guaiac _........_ @2 28
much work in the world to be done, Water, 26 deg._. 06 @ 16 Linseed, boiled, bbl. @ 81 QGuaiac, Ammon._ @2 04
aa « “li 6 4 j 95
and that the only way for workers to a a a wie z ill ween ne indie CORE Ge
be prosperous is to do as little as they Carbonate ______ 20 @ 25 a EG arifil, 7 ae = i. lo @1 és
, INGAESEOOE ______ 25@ ‘ Ge D
can in order not to exhaust the supply. ae Can oe oe x Olive, pure ____ 4 00@5 00 Myrrh = 2 52
I sincerely hope that we are done in i oS Malaga, wesc palace — = .
: foliow. 5@3 25 YPlum --__-~----
America and throughout the world Copaiba _______ 1 00@1 25 Give Maina i Opium, Camp. -- @1 44
with such false and misleading and ir- ae a, 4 et fp Breen -------- 2 85@3 25 oe = a
ee ks ae se 8 Orange, Sweet 12 00@12 26 e
ritating notions. rene: oo 3 00@3 25 Origanum, pure_ @2 50
“We too frequently hear the state- ee _—_-* te com? 3 5003 a _—
ment that the production facilities of Barks Peppermint ---_ 5 50@5 70 pee eo = eee
‘ . . oe. a : (ordi 25@ 30 Rose, pure .. i3 "50@14 00 cag, W ite ry 4, G %
the world are in excess of its consum- Paseia (ordinary)_ 25¢ ; 59 Lead, white oil_ 134@13%
; : : Cassia (Saigon) __ 50@ 60 Rosemary Flows 1 25@1 50 Ochre, yellow bbl @ 2%
ing capacity, and that is the reason Sassafras (ow. fe @ 50 ie abil E. 10 50@10 75 Ochre. yellow less 3@ 6
, 2 2 Se p u RONG 2 oe aaa R V A %@i7
why we have to fight one another to 2 oe) 20@ 20 Sasefras, true 175@200 Red Venetin Am. 34@ 1
the point of destruction in the field of : SANITARY See arti’l ‘ aoe be Putte 5@ 8
international business. ar NTO 4 aan We Xela Berries fied area 1 50@1 75 Whitin’ a can syo10”
“I have no patience with such no- Fish 8 tar use is eee HP. Prep 2 9003 05
tions. It is absurd to sav that the QUALIFIED Juniper eee 10@ 20 Turpentine, less 66@ 79 ee bic
: : ’ Oe aw Prickly Ash _--_... @ 175 Turpentine, bbl. _. @ 59
human ‘beings of this world cannot Wintergreen, Miscellaneous
consume all they can p ce. 2 leaf ---------- 6 00@6 25
sume 2 they ca produce The XAX a Extracts _ ‘Wintergreen, sweet Acetansiia 57@ 75
trouble with the situation is not the wicariee ---------- 60@ 65 Biren) 300@3 25 Alum 0s@ 12
lack of consuming power; it is one of M co aoe Oe © 6CWinterercen, art mares “8m. nowd and :
: CA IES Worm Seed __-. 5 50@5 75 ,,8round —______ 09@ 15
co-operation to enable that consum- ND Blowers Wiareidncd 50 00@20 25 egreorenis Subni-
d : ee nate,
ing power to take and use the things eee) hd Sl A 1 75@1 85 Bors Jun oo 3 15@3 40
produced. It is a maladjustment of s Ghacsenic con @ 30 Potassium powdered ... 05@ 13
our economic and financial machinery Bicarbonate ~ a5@ 40 aa po, 1 ue: s
: : 3ichromz 2 is@ 25 Gelome! 2 72@2 82
which permits wheat to rot on farms 2. oe a Facile oo ao a Gaueis um, pow’d 62@ 75
thile pe Starve elcawhere Acacia, Ist -_-_.. Bromide _ 1 54@ 71 Karmine _______ 7 00@7 50
while people starve elsewhere. A Wonderful 10e Seller Acacia, 2nd ---_ 45@ 50 Chlorate, grand. 23@ 30 Cassia Buds ___- 30@ 35
—_>-2->—___ : ‘ A Acacia, Sorts ___ 20@ 25 Chlorate, powd. Cloves 0@ 50
To-day is your day and mine, the ee Seas ee eneeie alcce (bare Pos) 2 35 ao aa con 530 86
oe es ¢ : , = i i i 1 - 5 r ow o@ Cyanide 2... 30@ 90 orm = —--~ 6
only day we have, the day in which en er ee Aloes (Cape Pow) 25@ 35 Jodide —~_---_—- {56@4 75 Chloral Hydrate 1 20@1 50
i : package. Aloes (Soc. Pow.) 75@ 80 Permanganate _. 20@ 30 Cocaine 12 85@13 50
we play our part. What our part may : Asafoetida -_____ 50@ 60 Prussiate, yellow 35@ 45 Cocoa Butter ___ 65@ 90
signify in the great whole we may not A Regatiful Masiae oe 75@100 Prussiate, red _ @ 70 COKKS, list, less 30-10 to
: : : PACKED BY Camphor _--____. 85@ 90 Sulphate _______. 35@ 40 40-10%
understand; but we are here to play NATIONAL CANDY CO., INC oo oe m bs cone aoe 2%@ 10
. : : ee a i xsuaiac, pow’d __ 7 ve ow
it, and now is our time. This we PUTNAM FACTORY Kino lia 2 @1 25 Roots Corrosive Sublm 2 502 30
know: it is a part of action, not of GRAND RAPIDS, MICHIGAN ee wees e a Mook 30@ 35 ae oo ao .
whining, It is a part of love, not | 2 — Myrrh, powdered @1 35 Blood, powdered 40@ 45 Dextrine _______~ 6@ 15
— = Opium, powd. 19 65@19 92 Calamus ------ = se {29 Dover’s Powder 4 00@4 50
Opium, gran. 19 65@19 92 EHlecampane, pwd. 25@ 30 Emery, All Nos. 10@ 15
Shaling 65@ 80 Gentian, powd. 20@ 30 Emery, Powdered @ ib
Sheliac 8 75@ 90 Ginger, African, | _ .__ Epsom Salts, bbis. @ 03
Tragacanth, pow. @1 75 es -;--- 30@ 35 Epsom Salts, less 3%@ 10
CARBONATED SOFT Tragacanth’ ____ 2 00@2 35 Ginger, Jamaica- 60@ 65 Ergot, powdered __@4 00
Turpentine ee @ 30 ulnger, Jamaica, Flake, White 15@ 20
DRINKS Gdidenseal, pow. 7 8008 09 Eermadehyde, ib. 11@ 30
ae - - ’ ‘ Gelatine =< 80@ 90
: Insecticides Ipecac, powd. —. @6 00 Q@lassv 1
of the Better Quality are in demand in ae 08@ 20 Licorice —-------- 5G 40 Geena fair case cans.
Michigan all the year around, especial- Pine Vieriol Gal. | O07 aoe, nove So 7 Gtkuber Sale Whe @02%
. . . ue 1triol, SS 1 6 >: > es ¥
ly during the hot months. Here is a list Bordea. Mix Dry 12@ 26 Poke, ee eae des Hoe 200 30
: Hellebore, White Rhubarb, powd-- @ Ghie Bea Gra <<
of the leading Brands we stock: ona 13@ 30 Rosinwood, powd, @ 50 Gie’ Brown Grd 16@ 22
° Insect Powder. 42%@ 50 “arsaparilla. ; flue, white gerd. 25 5
Ginger Ale, Carbonated— Lead Arsenate Po. 13% @30 ground -----_-- @1 10 fc e a =
Ready to Serve Lime and Sulphur Sarsaparilla, Mexic. @ 60 Hops _._... + 75@ 95
Dry O8@ 22 Saquills _____.__..- 35@ 40 Iodine _________. 6 45@7 00
Paris Green -_._ 24@ 42 Squills, powdered 70@ 80 [ogo
Less Case Doz. Case Tumeric, powd MG 1. 4c + eee &
Cliquot Club, 15% re doz. S ie $1. 75 $3.35 Valestin. Dowd. @ 00 bse — a -
Cliquot Club (Dry) 15% oz., 2 doz. in case__ 4a 75 3.35 Leaves Mace, powdered_
‘ ; powdered_ @1 60
Canada Dry (FE ale) 12 oz., 48 to case -_.-____ 2. 2.05 7.40 Buchu 2.020 @1 05 Menthol ___.___ 7 50@8 00
Canada Dry (Pale) 12 0z., 48 to cases, 5 case lots____ 7.30 Buchu, powdered @1 10 Seeds Morphine 12 83@13 98
Canada Dry (Pale) 12 0z., 48 to case, 10 case lots___ 7.20 Sage, Bulk 25@ 30 : N Vomica _
Ganada Dry (Pale) 12 0z., 1 doz. to case 1.85 oe oo NO tT Nee vou ae -
cae : ae ° Sat cscsec a Sage, %4 loose __ @ 40 Anise, powdered 35@ 40 Nux Vomica, pow. 15@ 25
Canada Dry, (Pale) 6 02. Size, 100 to case ___. 1.75 12.50 Sage, powdered__ @ $5 nike je 13@ 17 Pepper, black, pow 57@. 70
Cantrell & Cochrane's 16 02., 2 dos. to case __ 2.40 4.50 Senna, Alex. ___. 50@ 75 Canary ei 10@ 16 Pepper, White, pw. 75@ 85
Cantrell & Cochrane’s (Pale) 12% oz., 5 doz. a ne Senna, Tinn. pow. 30@ 35 Garaway, Po. 30 25@ 30 Pitch, Burgudry_ 20@ 25
Vio th aii Ce 2003.50 ns dia ann aera eT ee Oe See tae aa
F ‘ ey : ee ae : oy Coriander pow. @ uinine, oz. Cans
Vernors 24 02. 1 doz. to case -..2-.. 2860 2.40 Fr 7
i 8 4 ’ ‘ : : Bi ee 5@ 20 Rochelle Salts 28@ 40
— shies to case, 5 cases, $2.35 ee. ii cacte Pai wWennel (oo 35@ 50 Secnarese ce ees
aASe; wAS€S —~~~------~--~--------------~--~--- ro é , , Sa eter 2
White Rock, 12 0z., 2 doz. to case 2.00 3.75 us aS voru = 5 le emits ee ee
White Rock, 1% Pins, 2 doz, to case 2 a 5.00 Almonds, Bitter, Foenugreek, pwd. 15@ 25 Soap, green ___ 5@ 30
White Rock, Nips, 100 to case ---__--____-_- a< 9.00 artificial _____ COG) % Hemp __...... 8@ 15 Soap mott cast. @ 25
White Rock (E ale Dry) Quarts, 2 doz. case __ 3.20 5.75 Almonds, Sweet, : aa 160 Soap, white Castile,
z Lobelia @
White Rock (Pale Dry) Pints, 50 to casse ____ 2.10 7.50 true 1 50@1 80 4 » po 15
i , : of,).lltt(‘iR we CC, tue ------- Mustard, yellow 17@ 25 case ------------ @15 00
White Rock (Pale Dry) Pints, 1 doz. to ee ia as 2.10 Almonds, Sweet, Mustard. black 20@ 25 Soap, white Castil
White Rock (Pale Dry) Splits 100 to case 1.65 12.25 imitation -___ 1 00@1 25 a = > 3 ap, e Castile
Aenk a 1 25@1 50 Money 222 5 15@ 30 less, per bar —_ 60
Silver Spray (A Soft Drink) mber, crude -- 1 25@ Gite 1 25@1 50 cae Ash 1
; cn hte Amber, rectified 150@1 75 Soy nai 45@ 50 Seda Ash —----_. 3@
12 6%., 2 80%. 10 CASG oe ea $2. $4 Anise a i 35@t 60 Se . Soda Bicarbonate 3%@ 10
7 04, 4 GoZ. {0 Gage oe 1.35 O00... en OE Ss =a ee ¢ Sumtower =... 12@ 18 1
12 oz., 3 case Lots $3.95 case; 5 case $3.90 case; Bergamont ---. 9 00@9 25 \ronm American 30@ 40 piss ae ers es ae =
4 Lay ¢ 2 . ASvs Sd _ es ce Caje et 2 00@2 25 ci ’ pirits ampnor @
OCR ROR ee ee 3.85 Pp ey 5 pe 9, Worm, Levant - 6 50@7 00 Sulphur, roll --_. 3%@ 10
' , ioe 1 55@1 80 ig oT -- "26 be
Cedar Leaf _--. 2 00@2 25 : amarindS —~---- @ 2%
Hazeltine & Perkins Drug Company || sisieia™\ <= itmei a | Thetures 0 maar imeiig tg
Cloves 2. 00@2 75 conite ----~---- : , . °
MANISTEE Michigan GRAND RAPIDS oC sua G Ales @1 56 Vanilla Ex. pure 1 50@2 00
God Liews 2 00@2 45 Arnica -_-------- @150 Vanilla Ex. pure 2 25@2 50
Crotan 2 00@2 25 Acafoetida -.---- @2 28 Zinc Sulphate _. 06@ ll

 

 

 

antes

  

MICHIGAN TRADESMAN

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press.

Prices, however, are

liable to change at any time, and country merchants will have their orders filled
at market prices at date of purchase.

= = aoeae

ADVANCED
Cal. Lima Beans
Wainuts, California

Beef
Veal
Lamb
Pork
Canned Applies
Canned Pineapples
Evaporated Milk

DECLINED

 

AMMONIA
Quaker, 24-12 oz. case 2 50
Quaker, 12-32 oz. case 2 25
Bo Peep, 24, sm. case 2 70
Bo Peep, 12. Ige. case 2 25

 

APPLE BUTTER

Quaker, 24-12 oz., doz. 2 25
Quaker, 12-38 oz., doz. 3 35

AXLE GREASE

10 Ib. pails, per doz. 8 50
15 lb. pails, per doz. 11 95
25 lb. pails. per doz. 19 15

BAKING POWDERS

Arctic, 7 oz. tumbler 1 35
Queen Flake, 16 oz., dz 2 25
soynl, 10% Goze 95
Royal. 6 oz.. doz. ___. 2.70
Royal, 12 oz.. doz. .. 5 20
pe oh 20
Calumet, 4 oz.. doz. 95
Calumet, 8 oz.. doz. 1 95
Calumet, 16 oz., doz. 3 35
Calumet. 5 Ib.. doz. 12 75
Calumet, 10 Ib.. doz. 19 00
Rumford, 10c, per doz. 95
Rumford, 8 oz., doz. 1 85
Rumford, 12 oz.. doz. 2 40
Rumford, 5 lb.. doz. 12 50
K. C. Brand

Per case
10c size, 4 doz. _____. 3 70
ise size, 4 dom 5 50
20c size, 4 Goz. —____ 7 20
toc size, 4 doz. _..___ 9 20
b0c size, 2 doz. _.____ 8 80
80c size. 1 doz. —..__ 6 85
10 Ib. size, % doz. ___. 6 75

BLUING
JENNINGS

The Oriainal
Condensed

ig? oz., 4 dz. cs.

3 00
3 oz.. 3 dz. cs. 3 75

 

Am. sall,36-1 0z., cart. 1 00
Quaker, 1% oz., Non-
freeze, dozen

Boy Blue. 36s. per cs. 2 10

BEANS and PEAS
100 lb. bag
Brown Swedish Beans 9 00
Pinto Beans 9
Red Kidney Beans_- 11 00
White Hand P. Beans 11 50

Cal. Lima Beans ____ 11 50
Black Eye Beans -. 8 50
Split Peas, Yellow __ 8 00
Split Peas, Green __ 8 00
Seotch Feas __._.... 5 75
BURNERS

Queen Ann, No. 1 and

S ee 1 35
White Flame, No. 1

ane 2 foe 2 2

BOTTLE CAPS

Single Lacquor, 1 gross

pkg., per gross ____ 16
Dbl. Lacquor, 1 gross
pkg., per gross __-_ 16%

BREAKFAST FOODS

Kellogg’s Brands.
Corn Flakes, No. 136 2 85
Corn Flakes, No. 124 2 85

Corn “teagan No. 102 2 00

rep, No. 224 2 70
Pep, No. 20 Se 2 00
Krumbles, No. 424 ___ 2 70
Bran Flakes, No. 624 2 25
Bran Flakes, No. 602 1 50
Rice Krispies, 6 oz. __ 2 70
rice Krispies, 1 oz. 1 50

kkatfe Hag, 12 1-Ib.~

RN 7 30
All Bran, 16 oz. ____ 2 25
Ail iran, 10-92, 2. 2 70
All Bran, % oz. ___ 32 00

Post Brands.
Grape-Nuts, 24s ______
Grape-Nuts, 100s
Instant Postum, No. 8
instant Postum, No. 10
Postum Cereal, No. 0
Post Toasties, 36s __
Post Toasties, 24s __
Post's Bran, 24s __._
Pilis Bran, 128
Roman Meal, 12-2 Ib._
Cream Wheat, 18 ____
Cream Barley, 18 ____
Ralston Food, 18 ____
Maple Flakes, 24 ____
Rainbow Corn Fla., 36
Silver Flake Oats, 18s
Silver Flake Oats, 12s
90 Ib. Jute Bulk Oats,

Dae 4 25

No DS tO mH Oo BO DS DS Dt i OTD
oo
So

Ralston New Oata, 24 2 70
Ralston New Oata, 12 2 70
Shred. Wheat Bis., 36s 3 85
Trascuit, 2is. ou 2 OD
Wheatena, 18s _____ 27

BROOMS

Jewell, doz. ...... 5 26
Standard Parlor, 23 Ib. 8 26
Fancy Parlor, 23 Ib... 9 25

Ex. Fancy Parlor 25 Ib. 9 75
Ex. Fcy. Parlor 26 lb. 10 00

 

Tey. oo meni a oe
Whisk, No. 3 -.. 3 7
BRUSHES
Scrub
Solid Back, $ in. -... ) 60
Solid Back, 1 in. _... 1 76
Pointed Ends ........ { 25
Stove
Seer 1 80
oO. spin sicaslicieseniesdounecsin | a1 ae
Praxis ............. WO
Shoe
Ne. 42
No. 2 conn a oe

BUTTER COLOR
Dandelion _.-.........
CANDLES
Electric Light, 40 Ibs. 12.1
Plumber, 40 Ibs. -__.. 12.8

Paraffine, 68  -....... 14%
Paraffine, 128 _..... -- 14%
wee 40

Tudor. 6s, per box _. 30

CANNED FRUIT
Apples, No. 10
Apple Sauce, No.
Apricots, No. 8% 3 40@3 90
Apricots, No. 10 8 50@11 66
Blackberries, No. 10 7 50
Blueberries, No. 10 __ 13 -

25

Cherries, No. 2 -.2

Cherries, No. 2%  ._. 4 00
Cherries, No. 10 _.. 15 00
Loganberries, No. 10 ; 50
Pp a, No. 3... 21

Peaches, No. 3% Mich ; 20
Peaches, 2% Cal. 2 25@2 60
Peaches, ee 3 50
Pineapple, : ou. ... 4 36
Pineapple, 2 sli.

; 9 00

Hap) Sa inaain cients 3 00

Pears, No. * 3

Raspberries, No. 3 bik 3 35

Raspb’s. Red, No. 10 11 50
Raspb’s Blac

MO; WO 15 00

Rhubarb, No. 10 ____ 6 00

Strawb’s, No. 2 3 25@4 75

CANNED FISH
Clam Ch'der. 10% oz.
Clam Ch., panes
Clams, Steamed, No. 1
Clams, Minced, No. %
Finnan Haddie, 10 os.
Clam Bouillon, 7 oz..
Chicken Haddie, No. 1
Fish Flakes, small ..

0 00 FO 00 8D 00 08 be
RaessSRrsse

Cod Fish Cake, 10 oz. 1
Cove Oysters, 5 oz. . 1
Lobster, No. %, Star
Shrimp, 1, wet —....
Sard's, % Oil, Key ..
Sardines, % Oil, k’less 5 50
Sardines, % Smoked 6&6 75
Salmon,
Salmon, Med. Alaska 2 85
Salmon, Pink, Alaska 2 35
Sardines, Im. %, ea. 10@28
Sardines, Im., %, ea. 25
Sardines, Cal. __ 1 35@2 25
Tuna, te, Curtis , doz. 4 00
Tuna, %s, Curtis, doz. 2 30
Tuna, % Blue Fin __ 2 25
Tuna, ls, Curtis, doz. 7 00

CANNED MEAT
Bacon, Med. Beechnut 8 30
Bacon, Lge. Beechnut 5 40
Beef, No. 1, Corned __ 3 10
Beef, No. 1, Roast .._. 3 10
Beef, No. 214, Qua. sli. 1 60
Beef, 3% oz. Qua. sli. 2 25
Beef, No. 1, B’nut, sli. 4 50
Beefsteak & Onions, s 3 70
Chili Con Ca., 1s __ 1 85
Deviled Ham, Ks __. 2 20
Deviled Ham, %s _.. 3 60
Hamburg Steak &

Onions, No, 1 __.... 3 16
Potted Beef, 4 oz. ___ 1 10
Potted Meat, 4 Libby 50
Potted Meat, ie Libby 92%
Potted Meat, % Qua. 80
Potted Ham, Gen. % 1 85
Vienna Saus., No. % 1 45
Vienna Sausage, Qua. 95
Veal Loaf, Medium __ 2 25

Baked Beans
Campbells 115

Quaker, 18 oz. _______ 1 05
Fremont, No. 2 ______ 1.25
Suen, NO. 2 95
Snider, No. 2 1 25
Van Camp, small _... 90
Van Camp, med. ___. 1 15

CANNED VEGETABLES.
Asparagus.

No. its Green tips _. 3 15
- = Large Green 4 60

ata cut 2 1 65@1 75
Ww. Beans, is _. 7 50
Green Beans, : 1 65@2 =
Green Beans, 10s .. @7 60

L. Beans, 2 gr. 1 — 66
Lima Beans, 2s,Soaked 1 16
Red Kid, No. 2 .. 1 35
Beets, No. 2, wh. 1 156 —
Beets, No. 2, cut 1 10@1 26
Beets, No. 3, cut -... 1 60
Corn, No. 2, stam. — 1 10
Corn, Ex. stan. No. 3 1 36
Corn, No, 2, Fan. 1 80@2 36
Corn, No. 10 .. 8 00@10 75

 

Hominy, No .3 1 00@1 15
Okra, No. 2, whole _. 2 15
Okra, No. 2, cut -.._ 1 75

Dehydrated Veg. Soup 90
Dehydrated Potatoes, Ib. <
Mushrooms, Hotels —

Mushrooms, Choice, 8 os. rH
Mushrooms, Sur Extra 60

Peas, No. 2, E. J. _... 1
Peas, No. 2, Sift,
ome

Peas, No. 2, Ex. ‘sift.
m2. 2 Be
Peas, Ex. Fine, French as
Pumpkin, No. 8 1 83501 6@
Pumpkin, No. 10 4 00@4 76
Pimentos, %, each 12@1¢4
Pimentoes, %. each __ 27
Sw’t Potatoes. No. 2% 2 25
Sauerkraut, No.3 1 35@1 6
Succotash, No. 2 1 65@32
Succotash, No. 2, glass 2
Spinach, No. 1 1
Spnach, No. 2.. 1 1
Spinach, No. 3.. 3 35@3
Spirevch, No. 10. 6 5@@7
Tomatoes, No. 2 1 20@1
Tomatoes, No. 3, 1 98@3
Tomatoes, No. 10 6 00@7
CATSUP.,
Beech-Nut, small ____
Lily of Valley, 14 oz.__
Lily of Valley, % pint
Paramount, 24, 8s
Paramount, 24, 16s __

 

SRSSSSRSS

Sniders, 8 oz. -...-._- 1 =
Sniders, 16 oz. _._.--_. 2 5

Quaker, 8 oz. ........ 1 3
Queker, 10 oz. __._._.. 1 40
Quaker. 14 oz. ...... - 1 90
Quaker, Gallon Glass 12 0n

Quaker, Gallon Tin .. 8 00

CHILI SAUCE
Snider, 16 oz. -....... 3 30
Snider, 8 oz. __....... 2 30
Lilly Valley, 8 oz. .. 2 25
Lilly Valley. 14 oz. _. 8 26

OYSTER COCKTAIL.
Sniders, 16 oz. _....... 3 30
Sniders, 8 oz.

CHEESE.
Roquefort
Kraft, smali items 1
Kraft, American 1
Chili, small tins .. 1
Pimento, small tins 1
Roquefort, sm. tins 2
Camembert, sm. tins 2

bonenorm =) Be
Wisconsin Daisy ____ 27
Sap Dapp oo 40
Pera ie 35
CHEWING GUM.
Adams Black Jack ___. 65
Adams Bloodberry __ . 66
Adams Dentyne ______-_ 66
Adams Calif. Fruit __-- 66
Adams Sen Sen _______. 65
Beeman’s Pepsin ______ 65

Beechnut Wintergreen_
Beechnut Peppermint  _
Beechnut Spearmint ___

Doublemint  -_.._______ 65
Peppermint, Wrigleys __ 65
Spearmint, Wrgileys __ 65
wmecy Breit 65
Wrigley’s P-K  —___.__ 65
ND os 65
TORDOITy 2 65
CLEANER

Holland Cleaner
Mfd. by Dutch Boy “we
30 in case
COCOA.
Droste’s Dutch, 1 Ib.__ 8 50
Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, % Ib. 2 36
Droste’s Dutch, 5 lb. 60

Chocolate Apples __.. 4 50
Pastelies, No. 1 -..12 60
Pastelles, % Ib. -.__-- 6 60
Pains De Cafe 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles  -.... 215

1 Ib. a Tin Bon ;
en 1. 00
7 oe

Qa
12 oz. Rosaces

ee 10 80
% Ib. Rosaces __._. 7 80
y¥% Ib. Pastelles __---- 3 40
Langues De Chats .. 4 80
CHOCOLATE.
Baker, Caracas, %s _.-. 37
Baker, Caracas, 4s _.-. 35
COCOANUT
Dunham’s
15 lb. case, %s and %s 48
1S ib. come, Va... 47
15 Ib. case, %s -....... 46
CLOTHES LINE.
Hemp, 50 ft. _.___ 2 00@2 25
Twisted Cotton,
ne 3 50@4 00
Braided, 50 ft. --...-_ 5
Sash Cord _... 3 50@4 00

 

HUME GROCER CO.

ROASTERS

 

COFFEE ROASTED
1 ib. Package

 

Melrose

Liberty ___

Quaker :
Neqmww 40
Morton House ------ 48
ONO 37
mova: Cid o-. 41

McLaughlin’s Kept-Fresh

 

Nat.

Gro. Co. Brands
Lighthouse, 1 Ib. tins_. 48
Pathfinder, 1 lb. tins_. 43
Table Talk, 1 Ib. cart. 41
Square Deal, 1 lb. cart. 38
Above brands are packed

in both 30 and 50 Ib. cases.
Coffee Extracts

BM. YY... per 100 ______

Frank’s 50 pkgs. -. 4 25

Hummel’s 50 1 Ib. 10%

CONDENSED MILK
Leader, 4 doz. 1
Bagle, 4 doz. __--....- 9 00

MILK COMPOUND
Hebe, Tall, 4 doz, .. 4 60
Hebe, Baby. 8 do. .. ¢ 40
Carolene, Tall, 4 doz.3 80
Carolene, Baby -__..-. 3 50

EVAPORATED MILK

Quaker, Tall, 4 doz. __ 4 50
Quaker, Baby, 8 doz. 4 40
Quaker, Gallon, % doz. 4 40
Carnation, Tall, 4 doz. 5 00
‘arnation, Baby, 8 dz. 4 90
Jatman’s Dundee, Tall 5 00
Vatman’'s D'dee, Baby 4 90
Every Day, Tall __... 4 80
Every Day, Baby -_-_ 4 70
Pet: Tall ee ee:
Pet, Baby, Son (| 90
Borden's Tau 4... 8 0
Borden’s Baby ...... 4 90
Van Camp. Tall ...... 4 50
Van Camp, Baby ___. 4 40
CIGARS

G. J. Johnson’s Brand

“ = Johnson Cigar,
Eee - 75 00
wana Grocer Co, Brands
AaRCGRIG 2 35 00
Havana Sweets ____ 35 00
Hemeter Champion __ 37 50
Canadian Club ___... 35 00
Little Tom ______..._ 37 50

Tom Moore Monarch 75 00
Tom Moore Panetris 65 00
T. Moore Longfellow 95 00
Webster Cadillac _.__ 75 00
Webster Astor Foil__ 75 00
Webster Knickbocker 95 00
Webster Albany Foil 95 00

Bering Apollos .... 95 00
Bering Palmitas -. 116 00
Bering Diplomatica 115 00
Bering Delioses ___. 120 00
Bering Favorita .... 135 00
Bering Albas -___.. 150 00
CONFECTIONERY
Stick Candy Pails
srangard 16
Pure Sugar Sticks 600s 4 00
Big Stick, 20 lb. case 18
Mixed Candy
Kindergarten  -_..____ ae
TOR 4
ee Oe —- a2
French Creams ________ 16
Paris Creams --......_.. 17
Grocers. 11

Fancy Chocolates
5 lb. Boxes
Bittersweets, Ass’ted 1 75
Choc Marshmallow Dp 1 70
Milk Chocolate A A 1 75
Nibble Sticks ___...__
Chocolate Nut Rolls . 1 =
Magnolia Choc 1... — . -

Bon Ton ‘Choc. 1 >
Gum Drops Pails
CY) Se esc aaa —- 1
Champion Gums -_... —— se
Challenge Gums -.... aa oe
Wavorite oo 19
Superior, Boxes ____..._ 23
Lozenges Pails
A. A. Pep. Lozenges 16

A. A. Pink Lozenges 16
A. A. Choc. Lozenges 16
Motto Hearts 19
Malted Milk Lozenges 21

Hard Goods Palis
Lemon Drops - _------- 18
O. F. Horehound dps. .. 18
Anise Squares -__-.--- 18
Peanut Squares _____... 17
Horehound Tablets ___. 18

Cough Drops Bxs
Purmms .........._. 1 36
Smith Bros. ____---.-- 1 50

Package Goods
Creamery Marshmallows
4 oz. pkg., 128, cart. 85
4 oz. pkg., 48s, case 3 40

Speciaities
Pineapple Fudge  -...... 22
Italian Bon Bons -.... 17
Banquet Cream Mints. 27
Silver King M.Mallows 1 25
Handy Packages, 12-10c 80

Sar Goods
Mich. Sugar Ca., 24, 5¢ 15
Pal O Mine, 24, Be __.. 76

Malty Milkies, 24, 5c _. 75
Lemon Rolls
ate Taw, 4, 66 2... 75
No-Nut, 24, Se _....... 75

COUPON BOOKS
50 Economic grade 8 60
100 Economic grade 4 50
500 Economic grade 20 00
1000 Economic grade 37 56
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
© 1. Boxes ...... 43

 

July 18,

1928

DRIED FRUITS
Apples
NY. Fey., 50 Ib. box 15%

N. Y. Fey., 14 oz. pkg. 16
Apricots
Evaporated, Choice -_.. 22
Evaporated, Fancy -... 28
Evaporated, Slabs -.... A7
Citron
lO ib. box 2 ee
Currants
Packages, 14 oz. 12. _
Greek, Bulk, Ib. ~---_. 19
Dates
Dromedary, 36s ____ 6 76
Peaches
leyvap. Choice 17
Kivap. Ex. Fancy, P.P. 18
Peel
Lemon, American _... 30
Urange, American ____ 30
Raisins

Seeded, bulk —
Thompson's s'dles blk 071
Thompson's seedless,

1 Of. 2 0915
Beeded, 15:02. 68
California Prunes
60@70, 25 lb. boxes..@09%
50@60, 25 lb. boxes__@10
40@50, 25 lb. boxes__@11
30@40, 25 lb. boxes__@12
20@30, 25 lb. boxes__@16
Hominy

Pearl, 100 lb. sacks -. 3 60
Macaroni
Mueller’s Brands
9 oz. package, per doz. 1 30
9 oz. package, per case 2 60

Bulk Goods
Ripow. 20 i 2 07%
Egg Noodle, 10 Ibs. _. 14
Pearl Barley
Chester 4 50
ee 7 00
Barley Grits... 5 Ov
Sage
Bast india 10
Taploca
Pearl, 100 lb. sacks __ 09
Minute, 8 oz., 3 doz. 4 05
Dromedary Instant __ 3 60

FLAVORING EXTRACTS
55 Years Standard Quality.

 

JENNINGS
PURE
FLAVORING
EXTRACT
Vaniila and
Lemon
Same Price
Ym oz. 1 25
1% oz. 1 80
2% oz. 8 20
3% oz. 4 60
2 oz. 2 60
4 oz. 6 00
8 oz. 9 00
16 oz. 15 00
2% Ounce
Taper Bottle
Jiffy Punoh
3 doz. Carton ________ 2 2
Assorted flavors,
FLOUR
V. C. Milling Co. Brands
Lily White ________ —_ 2 90
Harvest Queen ______ 9 8a
Yes Ma'am Graham,
ee iamn 2 1

FRUIT CANS
F. O. B. Grand Rapides

Mason
Half pint __.._.__ won 0 00
One Ot 2 es
One quart >. 8S
Half gallon ______ ——12 16
ideal Glass Top.
call pint) fe, 8 00
One. ont oS 9 30
One quart 11 16
Half gallon ________ --15 40

 

r

se

 

July 18, 1928

MICHIGAN TRADESMAN

 

GELATINE

 

26 oz., 1 doz. case __ 6 50
3% oz., 4 doz. case__ : 20
Jell-O, 3 doz, —....... 2 85
Minute, S dOg. 0 4 05
Plymouth, White ___. 1 55
Quaker, 3 doz. __.._. 2 55

JELLY AND PRESERVES

Pure, 30 Ib. pails __._3 30
tmitation, 30 Ib. pails 1 75
Pure, 6 oz., Asst., doz. 95
Buckeye, 18 oz., doz. 2 06

JELLY GLASSES
8 oz.. per doz.

OLEOMARGARINE

Van Westenbrugge Brands
Carload Distributor

 

Nucoa, 1 1b, 22.
Nucoa, 2 and 5 Ib. -- a

Wilson & Co.’s Brands

Oleo
Cortiied 22.00 24
Nt 18
Special Roll ~~~ ----- 19
MATCHES
Swan, t44 0 4 20
Diamond, 144 box .... 5 Uv
Searchlight, 144 box_. 5 00
Ohio Red Label, 144 bx 4 20
Ohio Blue Tip, 144 box 5 00
Ohio Blue Tip. 720-1le 4 00
*Blue Seal, 144 _-__-- 4 85
“Henaoe. 144 4 00
*Mederal, 144. __....- & 00

*1 Free with Ten.

Safety Matches
Quaker, 5 gro. case__ 4 50

MOLASSES

Molasses In Cans

Dove, 36, 2 lb. Wh. L. 5 60
Dove, 24, 2% Ib Wh. L. 5
Dove, 36, 2 lb. Black 4 30
3
4
5

Dove, 24, 2% Ib. Black 3 90
Dove, 6 10 Ib. Blue L. 4 45
Paimetto, 24, 2% Ib. 76

NUTS—Whole

Almonds, Tarragona__ 26
Brazil, New
Fancy Mixed
Filberts, Sicily
Peanuts, Vir. Roasted Lis
Peanuts. Jumbo, std. 15

Pecans, 3 star 2

Pecans, Jumbo
Pecans, Mammoth -. 50
Walnuts, California 28

Saited Peanuts

Poumey. No ft 2. 14
Shelled

Almonds 2.00.22. .5 0 60
Peanuts, Spanish, -

i20 lb. bags --.._.. 12,
Piaverts 2... 32
Pecans Salted —~_--__- 89
WeInUtS ak

MINCE MEAT

None Such, 4 doz. _.. 6 47

Quaker, 3 doz. case __ 3 50

 

Libby, Kegs, wet, lb. 22
OLIVES
5 of. Jar, Piain, doz. 1 35
10 oz, Jar, Plain, doz. 2 25
26 og. Jar, Plain, doz. 4 50
Pint Jars, Plain, doz. 2 90
Quart Jars, Plain, doz. 5 25
1 Gal. Glass Jugs, Pla. 1 9
5 Gal. Kegs, each —--- 7 50
8% oz, Jar, Stuff., doz. 1 35
6 oz. Jar. Stuffed, doz. 2 25
9% oz. Jar, Stuff., doz. 3 50
3 Gal. Jugs, Stuft., dz. 3 40

PARIS GREEN

Pe ee eee 34
pce eee ae nl Ee 32
a8 ONG He 30

 

Bel Car-Mo Brand
241 Ib. Tins ... pees

8 oz., 2 do. in case.
15 Ib. DOS 3
oo tO, Al

PETROLEUM PRODUCTS.

From Tank Wagon.
Red Crown Gasoline -. 11
Red Crown Ethyl —_____ 14

Solite Gasoline  ________ 14
In tron Barrels
Perfection Kerosine __ 13.6

Gas Machine Gasoline 37.1
Vv. M. & P. Naphtha 19.6

1SO-VIS MOTOR OILS
In Iron Barrels

eRe 17.1
Medium 77.1
Heavy 22 77.1
ox. Peavy oo V7.1
olarine
Iron Barrels
PaSOG ooo 65.1
Medium oo 65.1
EIGaVY 65.1
Special heavy ..-..... 65.1
Extra heavy -....._.._ 65.1
Folarine “We 2. 65.1
Transmission Oil -... 65.1
Finol, 4 oz. cans, doz. 1 50
Finol, 8 oz. cans, doz. 2 25
Parowax, 100 Ib. ____ 9.3
Parowax. 40, 1 Ib. __ 9.5
Parowax, 20, 1 Ib. 9.7

ae
nr
ars
Barty

oe
rerio

iW
Q
IG
S

7
peer SCM cselael

 

cans 2.75
cans 4_65

Semdac,
Semdac,

12 pt.
12 qt.

PICKLES

Medium Sour
5 gallon, 400 count -_ 4 75

Sweet Small

16 Gallon, 3300 ----.. 28 75
5 Gallon, 750 ~.-.--.. 9 00

Dill Pickles

Gal. 40 to Fim, doz. _. 9 25

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS

a. joz. 265 Milkers, Kegs .__---_ 1 10
Bare a Milken’ halt bis is @
. Taiikers, Dbis. 2. 18 00
K K K K,. Norway  _. 19 60
POTASH Sih patie 2 1 40
Babbitt's, 2 dos. _... 32 76 Cut: Lunch 1 65
Boned, 10 lb. boxes _. 16
Lake Herrin
FRESH MEATS “hee te
Beef Mackerel
m ‘ nee : »2 Tubs, 100 Ib. fncy fat 24 50
fi Steers & Heif. an ,
aa. : HT. 15144@23 Yubs, 50 count __-.__ 8 00
MeAA Reeders ae Edel: 34 Pails. 10 lb. Faney fat 1 75
Com. Steers & Heif. 15@18 White Fish
Med. Fancy, 100 lb. 13 00
Veal
ton 231, SHOE BLACKENING
Good 22% 2 in 1, Paste, doz. __ 1 36
Madi 2 21 E Z Combination, dz. 1 35
Dri-Woot:. dos. 2 2 00
Lamb Bizhys. Dom 2... 1 35
Spring Lamb _ $2 Shinola, doz. _________ 90
Good ciara eas STOVE POLISH
Medium —...... ._--- 26 Rlackne, per doz. __.. 1 35
Poor 2320 21 Riack Silk Tiauid, dz. 1 40
Black Silk Paste, doz. 1 25
Mutton Enameline Paste, doz. 1 35
Goad oo 18 fGnameline Liquid, dz. 1 36
Medium 2... 16 EK. Z. Liquid, per doz. 1 40

Pork
bhisht negs 223 11%
Medium hoes 0.2. 10%
Fleavy hoses 2.2 2 | 10%
Bom, med: 202 es oe 25
Butts: . a ee
Shoulders : | OS
Spareribs oo
INCCE Hones. oo 06
Trimmings eee
PROVISIONS
Barreled Pork
Clear Back __ 25 00@28 00

Short Cut Clear26 00@29 00
Dry Sait Meats
DS Bellies __ 18-20@18-19

Lard
Pure in tierces 13%
60 Ib. tubs ___.advance
50 lb, tubs
20 Ib. pails
10 Ib. pails
5 lb. pails

%
----advance \%
----advance %
----advance %
----advance 1
3 Ib. pails _.._.advance 1
Compound tierces ____ 13
Compound, tubs 1314

Sausages
POLO ema 14
Liver
BPrankioet 2200500.
WORE ce i820
Veal
Tongue, Jellied ______ 35
Fieadcheese ~. 22 16

Smoked Meats
Hams, Cer. 14-16 lb. @26%
Hams. Cert., Skinned

16-18 lb. > @26
Ham, dried beef

Knuckles CSE Sen
California Hams  __
Picnic Boiled

Pion 20 @22

Boiled Hams _.._ @35
Minced Hams -_-___ @20
Bacon 4/6 Cert. _. 24 @32

Beef
Boneless, rump 28 00@88 00
Rump, new __ 29 00@32 00

Liver
BOCe 2 es 20
CA ee 65
ROr ea 10
RICE
Fancy Blue Rose ____ 05%
Faney Head _......... 07
ROLLED OATS
Silver Flake, 12 New
Process 2 2 25
Quaker, 18 Regular __ 1 80
Quaker, 12s Family __ 2 70
Mothers, 12s, China__ 3 80
Nedrow, 12s, China __ 3 25
Saeks, 90 tb Jute -- 4 25
RUSKS
Dutch Tea Rusk Co.
Brand.
36 rolls, per case _._. 4 26
ES rous, per case _... 2:26
12 rolls, per cass 7 &0
i2 cartons, per case _. 1 70
18 cartons, per case __ 2 55
36 cartons, per case __ 5 00
SALERATUS
Arm and Hammer  __ 8 75
SAL SODA
Granulated, bbls. __._ 1 80

aranulated, 60 Ibs. cs. 1 60
Granulated, 36 2% Ib.

packages 2.02000. 2 40
COD FISH

Mid@ies 2 16%

ae

Tablets, % lb. Pure st
GOn.
Wood boxes, Pure __ 29
Whole Cod 2.0.0 11

HERRING
Holland Herring
Mixed, Keys —_...... 00
Mixed, half bbls. 9 00
Mixed, bbhis.: 23 16 00

Redium, per dog, ...-

Rising Sun, per doz.
654 Stove Enamel, dz.

Vulcanol, No. 5, doz.
Vulcanol, No. 10, doz.
Stovoil, per doz. ___-
SALT
Colonial, 24, 2 Ib. ____
Colonial, 36-14%  __.__
Colonial, Iodized, 24-2
Med. No. 1 Bblis. ____
Med. No. 1, 100 lb. bk.

Farmer Spec., 70 Ib.
Packers Meat, 50 Ib.
Crushed Rock for ice

cream, 100 lb., each
Butter Salt, 280 lb. bbl.
Block, 60 ib. 2. 2
Baker Salt, 280 Ib.

24, 10 Ib., per bale ___. 2

35, 4 lb., per bale
50, 3 lb., per bale
28 Ib. bags,

Table __

Old Hickcory, Smoked,

6-10 Ib.

Per case, 24, 2 Ibs.
Five case lots

 

BORAX

 

 

1 36
2 80

95
1 35
3 00

4 24

4 50

32 40
2 30

Twenty Mule Team

24, 1 Ib. packages __
48. 10 oz. packages __
96. % Ib. packages __

SOAP

Am. Family, 100 box
Crystal White, 100 __
mxport. 100 box ....
Big Jack, ¢0e ..
Fels Naptha, 100 box
Flake White, 10 box
Grdma White Na. 10s
Swift Classic, 100 box
Wool, 100 box _____L
Jap Rose, 100 box __..
Fairy, 100 box

Palm Olive, 144 box 1

Lava, 100 bo .......
Octagon, 120 ~....._.
Pummo, 100 box
Sweetheart, 100 box —
Grandpa Tar, 50 sm.
Grandpa Tar, 50 lge.
Quaker Hardwater
Cocoa, 72s, box __..
Fairbank Tar, 100 bx
Trilby Soap, 100, 10c

3 25
4 35
4 00

oouceecus

> bo G2 BS Ot gy 4 MIM CO Cl ON lm
Om oO eo o Hime -155 oom &
Sssksessse Ss

sh

7 25

Williams Barber Bar, 9s 50

Williams Mug, per doz.

CLEANSERS

te ae

aia

err

Ot ae

 

48

385 80 can cases, $4.80 per case

WASHING POWDERS

Bon Ami Pd, 3 dz. bx
Bon Ami Cake, 3 dz.
Brillo
Climaline, 4 doz.
Grandma, 100, 5¢e ____
Grandma, 24 Large __
Gold Dust, 100s ______
Gold Dust, 12 Large
Golden Rod, 24

 

3 75
3 25

we OS me CO 0S oe
o
on

dies, 3 Gog. 50
La France Laun., 4 dz. 3 60
Luster Box, 54  -___ 3 76
Old Dutch Clean. 4 dz 3 40
Octagon, 96s  ~.-_-... 90
munse. 406 3 20
Rinse, 244 2. 25
= No More, 100, 10 “
Rub No More, 20 Lg. 4 00
aie Cleanser, 48,
a0 OR 3 85

Sani Flush, 1 doz. _. 2 25
Sapolio, 3 ‘doz. oe 3 15
Soapine, 100, 12 oz. _ 6 40
Snowboy, 100, 10 oz. 4 00
Snowboy, 24 Large _. 4 80
Speedee, 3 doz. _____- 7 20
Sunbrite, 72 doz. __.. 4 00
Wyandotte, 48  ______ 4 75

SPICES

Whole Spices
Allspice, Jamaica ____ @25
Cloves, Zanzibar  __.. @38
Cassia, Canton  _____ @22
Cassia, 5c pkg., doz. @40
Ginger, African __.___ @19
Ginger, Cochin  -_____ @25
Mace, Penang —-_______ 1 39
Mixed, No. I ._.. @32
Mixed. 5c pkgs., doz. @45
Nutmegs, 70@90 ee @59
Nutmegs, 105-110 __ @59
Pepper, Black ______ @4€
Pure Ground in Bulk

Allspice, Jamaica -~ @35
Cloves, Zanzibar ____ @46
Cassia. Canton _. en
Ginger, Corkin ____ @3
Mustard ...... @32
Mace, Penang _______ E 39
Pepper, Black @59
Nutmess @59
Pepper, White @78
Pepper, Cayenne ____ @36
Paprika, Spanish @45

Seasoning
Chili Powder, 15c ____ 1 35
Celery Salt, 3 oz. __._ 95
Sage, = of, 90
Onfon Salt 1 36
Garlic 200 1 35
Ponelty, 3% oz.  -___ 3 25
Kitchen Bouquet ____ 4 50
Laurel Leaves _______ 20
Marjoram, 1 oz. ____._ 90
Savory, 1 oz. _... 90
‘Thyme, 1 of. 90
Tumeric, 2% oz. ___. 90

STARCH

Corn
Kingsfurd, 40 lbs. -... 11\%
Powdered, bags __.. 4 50
Argo, 48, 1 lb. pkgs. 3 60
Cream, 48- eo ee 4 80
Quaker, 40-1 _________ 07%
Gloss

Argo, 48, 1 lb. pkgs. 3 60
Argo, 12, 3 lb. pkgs. 2 96
Argo, 8, 5 Ib. pkgs. —_ 3 35
Silver Gloss, 48, ls _. 11%
Elastic, 64 pkgs. ____ 5 35
biaer, 48-) 3 30
Tiger, 50 Ibs, ._...__ 06

CORN SYRUP

Corn

Blue Karo, No. 1% __
Blue Karo. No. 5, 1 dz.
Blue Karo, No. 10 __

Red Karo. No. 1% __
Red Karo, No. 5, 1 dz.
Red Karo, No. 10

Imit. Maple Flavor

No. 1%, 2 daz.

Orange,
3 No. 5, 1 doz.

Orange.
Maple.
Green Label Karo __

Maple and Cane
Kanuck, per gal.

Maple

per gal. ..
per gal.

Michigan,
Welchs,

TABLE SAUCES

Lea & Perrin, large__
Lea & Perrin, small__
Pepper
Royal Mint
Tobasco, 2 oz.
Sho You,

A-1, large
A-1 small

CA0Ch 6 08. veuusues ce

Co mm DOCU CO bh
at
“1

2

1 50

a]

prea Fig 4 Bars

Unequalled for?
Stimulating and
Speeding Up

Cooky Sales

sO TET el aire Rel ae
Wholesale Grocer

 

BPancy 22020 0 54@59
No. t Nithbs 54
1 Ib. pke. Sifting —_..__ 13
Gunpowder
Cholee. os i oa
Raney 2.00 _ @&
Ceylon

Pekoe, medium ____..__ 657
English Breakfast

Congou, Medium ______ 28

Congou, Choice ____ 35@36

Congou, Fancy ____ 42@43
Oolong

Medium 2.0. an &

Choice 45

PaNCy 22.00 60
TWINE

Cotton, 3 ply cone ____ 40

Cotton, 3 ply pails ____ 42
Wool, 6 ply 18
VINEGAR
Cider, 40 Grain ____— 27

Ww hite Wine, 80 grain__ 25
White Wine, 40 grain_. 19

WICKING
No. 0, per gross ____. 165
No. 1, per gross ____ 1 25
No. 2, per gross ____ 1 50
No. 3, per gross ____ 2 00

Peerless Rolls, per doz. 90

Rochester, No. 2, doz. 60
Rochester, No. 3, doz. 2 00
Rayo, per @oz. ______ 75
WOODENWARE
Baskets

Bushels, narrow ba nd,

wire handles ______ 15
Bushels, narrow band,
wood handles ______ 80

Market, drop handle. 90
Market, single handle. 965

Market, extra _______ 1 60
Splint. large _ 8 50
Splint, medium ______ 7 60
Splint, small 6 50
Churns
Barrel, 5 gal., each __ 2 40
Barrel, 10 gal., each__ 2 55
3 to 6 gal., per gal. _ 16
Pails
10 qt. Galvanized _... 2 50
12 qt. Galvanized _... 2 75
14 qt. Galvanized ___. 3 25
12 yt. Flaring Gal. ir. 6 yu
10 qt. Tin Dairy ___. 400

Traps
Mouse, Wood, 4 holes. 60
Mouse, wood, 6 holes. 70

Mouse, tin, & holes __ 65
Rat, wood 1 00
Rat, spring 1 00
Mouse, spring _______ 30
Tubs
Large Galvanized .... 8 75
Medium Galvanized .. 7 5@
Small Galvanized .... 6 78
Washboards
Banner, Globe _____ — 5 50
Brass, single ________. 6 00
Glass, single —_._..__. 6 00
Double Peerless _____ 8 50
Single Peerless ______ 7 60
Northern Queen _____ 5 50
Universal 7 25
Wood Bowls
Id in. Butter 5 00
15 in. Butter ._______ 9 00
Wi in. Butter _.... 18 00
tS im. Butter _..._. 25 00
WRAPPING PAPER
Fibre, Manila, white_ =
No. t BPilie:::
Butchers D. F. BBL Son 06%
Kreger. 07
Kraft Stripe 09%
YEAST CAKE

Masic, 3.dda. 2...) 2 70
Sunlight, 3 doz. _.... 2 70
Sunlight, 1% doz. _. 1 36

Yeast Foam, 3 doz. _. 2 70
Yeast Foam, 1% doz. 1 35

VEAST—COMPRESSED
Fleischmann, per doz. 30

 

SON NaNO

 

  

30

 

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, July 6. We have to-day
received the schedules, reference and ad-
judication in the matter of Arthur E.
Mullen, Bankrupt No. 3481. The matter
has been reterred to Charles B. Blair as
referee in bankruptcy. The bankrupt is
a resident of Kalamazoo, and his occupa-
tion is that of a laborer. The schedules
show asset of $535 of which the full in-
terest is claimed as exempt, with lia-
bilities of $647.56. The first meeting will
be called promptly note of which will
be made herein. The list of creditors
of said estate is as follows:

Wagner Bros., Kalamazoo ______ $145.00
Carl Skinner & Son, Kalamazoo __ 135.00
Dr. Ward Collins, Kalamazoo ____ 30.00
Dr. John Burns, Kalamazoo ______ 46 00
Borgess Hospital, Kalamazoo ____ 26.00
Tanner Bros.. Kalamazoo ________ 20 00
Graves & Johnson, Kalamazoo __ 5.00
M. Goldberg, Kalamazoo ________ 5.00
Paul Harrison, Kalamazoo _______ 120.00
Neighborhood Periodical Club,
ee 11.00
Chase Bros. Nursery Co., Rochester,

Pa ee 17.00
3rock Candy Co., Chicago _________ 46.00
G. R. News Agency, Grand Rapids 15.00
Garrison's News Agency, Kalamazoo 15.00
Miller Coal Co., Kalamazoo 2a 4.50
July 7. We have to-day received the
schedules, reference and adjudication in
the matter of Hans Bosma and Louis Van
Dyke, individually and doing business as
VanDyke Coal Co., Bankrupt No. 3482.
The bankrupts are residents of Muskegon.
The schedules show assets of $1,743.78
with liabilities of $3,445.26. The court
has written for funds and upon receipt
of same, the first meeting of creditors
will be had, notice of which will be made
herein. The list of creditors of said
bankrupt is as follows:

City of Muskegon, Muskegon ______$ 35.77
Louis Van Dyke, Muskegon ______ 544.00
Pere Marquette Ry.. Muskegon __ 101.56
Stalmer Coal Co., Chicago ______ 300.00
Ogle Coal Co., Indianapolis ______ 477.80

City of Muskegon MOU CCAR ibe oe 50
John H. Bolt, Muskegon ~ _. 225.00
Mich. Home Tel. Co., Muskegon —- 10,58
Scribner Coal & Fuel Co. Grand R. 29.00
G. J. Haan Calendar Co., Grang K, 75,25

 

Consumers Fuel Co., Muskegon __ 20.07
W. E. Dyer Coal Co., Muskegon __ 3571
Home Fuel Co, Muskegon ______ 10.50
Creekland Coal Co., Muskegon __ 106.15

Consumers Tire Sto., Muskegon unknown

Walboit Coal Co, Toledo ____.__ 80.38
Lloyd & Elliott, New York ______ 210.00
Huizenga, Muskevon _... 90.00
Swanson Garage, Muskegon ______ 1.50
Consum. Power Co, Muskegon ce
John J. Kieft, Muskegon __._.._.___ 1

E. P. Kinkema, Grand Haven ___
City of Muskegon . ie
Muskegon Co-op Oil Co, . Muskegon 30. 42
John Stevens, Muskegon Heights 15.00
Schuitema Elec. Co., Muskegon unknown
Dana Printing Co., Muskegon ee 3.00
Western U. Tele. Co., Muskegon__ 81
Chicago Journal of Com. Chicago 13.36

Pere Marquette Ry. Muske 2gzon __ 270.00
Mecher Bros.. Muskegon jo 1.00
30lema Bros., Muskegon ________ 364.52
John Wester, Muskegon ____._-_.. 9 50
Service Bureau, Muskegon unknown
Ray Bosma, Grand Rapids ________ 625.00
John Anderson, Muskegon ____unknown
Standard Oj] Co., Coopersville __ 25 00
A. McKinnon, Coopersville _____ 10.00
Durham Hdwe. Co., Coopersville__ 10.28

Peoples Savings Bank, Coopersville 364 00
Charles E. Misner. Grand Haven 50.00

Royal Importing Co.. Muskegon __ 5.58
Fileds of Muskegon, Muskegon __ 11.00
Glen Tomskin, Marne ____ 75.00
Buwalda Bros., North Muskegon__ 4 59
Dr. Hannum, Muskegon ___- tn 2O.60

Perpetual Ency. Corp., Chicago . $5.00

July 9. On this day was held the final
meeting of creditors in the matter of
South Haven Hotel Co., Bankrupt No.
3114. The bankrupt corporation was rep-
resented by Hilding. Hilding & Tubbs,
attorneys. Claims were proved and al-
lowed. The trustee was present in per-
son. Certain creditors were present in
person. The trustee’s final report and
account was approved and allowed. An
order was made for the payment of ex-
renses of administration. No dividends
were paid, as the funds on hand all were
derived from property encumbered and
the payment of such funds, less expenses
was to creditors holding liens upon the
property. No objections were made to
the discharge of the bankrupt. The final
meeting then adjourned without date,
and the case will be closed and returned
to the district court, as a case without
assets.

In the matter of Carl B. Ely. doing
business as Johnson & Ely Candy Co..
Zankrupt No 3233, the final meeting of
erelitors was held April 19. The bank-
runt was not present or represented. No
creditors were rresent. The trustee was
not present Claims were proved and
allowed. The trustee's final report and
account was approved and allowed. Ex-
penses of administration were ordered
raid and a first and final dividend to
creditors of 3.4 per cent was declared
and ordered raid. No obiections were
made to the discharge of the bankrupt,

 

 

 

MICHIGAN TRADESMAN

The final meeting then adjourned with-
out date, and the case will be closed
and returned to the district court in due
course.

July 9. On this day also was held the
first meeting of creditors in the matter
of Arthur E. Pape and Howard C. Han-
sen, doing business as Pape & Hansen,
3ankrupt No. 3468. The bankrupts were
represented by attorney C. F. Olmstead.
Howard C. Hansen was present in per-
son and sworn and examined, without a
reporter. Earl Miller, of Ludington,
was named trustee, and his bond placed
at $500. The first meeting then adjourn-
ed without date.

On this day also was held the first
meeting of creditors in the matter of
Edward J. Zwemer, individually and
trading as Wooden Shoe Sweet Shop,
Bankrupt No. 3467. The bankrupt was
present in person and represented by
attorneys Van Duren & Van Duren. No
creditors were present or represented.
Claims were proved and allowed. The
bankrupt was sworn and examined with-
out a reporter. C. W. Moore, was ap-
pointed trustee, and his bond placed at
$100. The first meeting then adjourned
without date.

On this day also was held the first
meeting of creditors in the matter of
Samuel P. Berns, Bankrupt No. 3165.
The bankrupt was not present in person,
but represented by Knappen, Uhl &
Bryant. attorneys. No creditors were
present or representd. No claims were
adjournd to Nov. 15 to permit the exam-
proved and allowed. The meeting then
ination of the bankrupt, at which time he
will return to this district.

On this day also was held the first
meeting of creditors in the matter of
Howard Vande Water, Bankrupt No. 3451.
The bankrupt was present in »nerson and
represented by attorneys Corwin, Nor-
cross & Cook. No creditors were present
or represented. One claim was proved
and allowed. The bankrupt was sworn
and examined, without a reporter. No
trustee was appointed. The bankrupt
was directed to pay the filing fee, upon
receipt of which the case will be closed
and returned to the district court, as a
case without assets.

July 10. On this day was held the first
meeting of creditors in the matter of
David A. Pearce, individually and trad-
ing as Sanitary Engineering & Plumbing
Co., Bankrupt No. 3474. The bankrupt
was present and represented by Dorr
Kuizema for Cornelius Hoffius. Cred-
itors were present by G. R. Crelit Men's
Association. Claims were filed, but not
considered. The bankrupt was sworn
and examined, without a reporter. Shirley
De Groot was named trustee, and his
bond placed at $160. The first meeting
then adjourned without date.

July 10. On this day was held the
first meeting of creditors in the matter
of Fred Meinke, Jr., 3ankrupt No. 3463.
The bankrupt was present in person. No
trustee was appointed. The bankrupt
was sworn and examined without a re-
porter. The first meeting then adjourned
without date, and the case has been
closed and returned to the district court
as a case without assets.

On this day also was held the first
meeting of creditors in the matter of
Lyman Simonton, Bankrupt No. 3470.
The bankrupt was present in person and
represented by attorney John J. Mc-
Kenna. No creditors were present or
represented. Claims were proved and al-
lowed. No trustee was appointed. The
bankrupt was sworn and examined with-
out a reporter. The first meeting then
adjourned without date, and the case
has been closed and returned to the dis-
trict court, as a case without assets.

On this day alss was held the first
meeting of creditors in the matter of
William N. Price, Bankrupt No. 3469.
The bankrupt was present in person and
represented by attorneys Linsey, Shivel
& Phelps. No creditors were present in
person, but represented by R. K. Branch,
agent. Claims were proved and allowed.
No trustee was appointed. The bank-
rupt was sworn and examined without a
reporter. The first meeting then ad-
journed without date, and the case has

_been closed and returned to the district

court as a case without assets.

In the matter of Irving Thompson
Motors, Bankrupt No. 3205, the final
meeting of creditors was held April 27.
The bankrupt was notp resent or repre-
sented. The trustee was present.
Claims were allowed. The trustee’s final
report and account was approved and al-
lowed. Expenses of administration and
a first and final dividend to creditors of
14.7 per cent. was declared and ordered
paid. No objections were made to the
discharge. The final meeting then ad-
journed without date, and the case will
be closed and returned to the district
court.

July 9. We have to-day received the
schedules in the matter of Fred Mallett
Walker, Bankrupt No. 3454. This was an
involuntary case. The schedules show
assets of $6,833.94 of which $2,750 is
claimed as exempt, with liabilities of
$10,236.72. The first meeting will be
called promptly and note of the same
made herein. The list of creditors of
said bankrupt is as follows:

Pioneer Mfg. Co., Cleveland ____$ 13.39
J. B. Pearce Co. Cleveland —____-_ 61.56
Rime Co., Chicae@o ....... 173 42
Rosenberg & Co., Toledo _______- 78.75
A. L. Randall Co.. Chicago _...____ 199.80

Paul Steketee & Sons, Grand Rap. 198.13
Sheboygan Chair Co., Sheboygan — 76 05
Sherwin Williams Co,, Cleveland. 25.00
G O. Sellers & Co., Elmwood, Ind, 95.75
Sunlite Co., Milwaukee _______-__ 19.20
Simmons Co., Chicago _....- 2. 48 58
St. Johns Table Co., Cadillac ___. 121 25

Stanlard Plate Glass Co., Flint_. 168
Waite Carpet Co., Oskosh ________ 90.5
A Wiegel & Sons, Milwaukee ____ 69.27
Geo, C. Wetherbee, Detroit ______ 114.76

Western Shade Cloth Co, Chicago 74.25
A. T. Wahlraven Book Cover Co.,

PAAR: FOXES onc 51.96
Wolverine Uph. Co., Grand Rapids 197.50
Detroit Vapor Stove Co., Detroit__ 407.36
S. A. Maxwell Co., Chicago _____- 365 69
Berkey & Gay Furniture Co.,

Grand Wands oe 118.92
Sligh Furniture Co., Grand Ranids 214.00
G. R. Bedding Co., Grand Rapids 221.73
H. Neurer Glass Co., Cincinnati __ 20.52
Carscn-Piere-Seott Co, Chicago_ 50.00
Shaafsma China Co., Grand Rapids 36.00
Lb. BDeYoung, Grand Rapids ____ 78.00
Baldwin Stove Co., Cleveland ____ 67.75
George C. Mages Co., Chicago _._. 35.39
Nickolson Kendall Furn. Co.,

euntineton, W. Va. 79.00
Areadia Furn. Co., Arcadia mn 42 00

H. Leonard & Sons, Grand Rapids 54 54
Luxury Furn. Co., Grand Rapids__ 98 50
Chicago Mission Furn. Co., Chicago 13.00
Beckley Ralston Co., Chicago ____ 226.81

illinois Philip Carey Co, Chicago __ 6.19
Hoosier Mfg. Co., Neweastle, Ind. 55,50
Michigan Seatinzy Co, Jackson __ 43.50
Philip Drinkaus Co., Detroit sites | BORE

Howard City Furn. Co., Howard City 21.85

Klearflax Linen Looms, Duluth,
RT 128.49
Vaughan Bassett Co, Glax, Va. __ 84.50
Fox Furnace Co., Elyria, Ohio ___ 118.13
Cc. F. Streit Mfg. Co., Cincinnati.. 46,50

Bedel Mfg. Co., Marion, Ind. ,.____ 287.61
Japanese Chinaware Co., Cleveland 56.76
Cc. J..Litscher Electric Co.,

rand Bans... 250.54

 

Bremmeyer Bain Co, Petoskey __ 185.39
Northern Furn. Co., Eheboygan __ 72.00
Burton Dixie Corp.. Chicago ______ 30.09
National Mattress Co., Grand Rap. 98.00
C¢ S. Johnson & Sons, Racine ____ 24.40
Lima Mattess Co., Lima PSEA 272.50

Golden Star Polish Co.,
Columbia Storage Co.,

Kansas City 61.50
Grand R. 109 36

separts, Grand Rapides ...._......__ 46.40
Burnham Stoepel Co, Detroit ____ 12.30
Belding Basket Co., Belding —_____ 11.67
McConnek-Kerr Co., Detroit ______ 22 42
Webber Ashworth Co., Cadillac __ 66.00
Herpolsheimer Co, Grand Rapids 638.73

Globe Bindery, Chicago __.____--_- 27.00
Foster Bros. Mfg. Co, Utica, N. Y,. ay 08
A. B. Chair Co., Charlotte _.._..._ 1.59
Huenfeldt. Co., Cincinnati _.______ 31, 82
Furniture C ity Casket Co., Grand R. 111.00
Larsen Richter Co., C hicago cae 34.51
Michigan Public Service Co.,
eS 6.72
F. O. Barden & Son, Boyne City 19.04
Beckett Tire & Repair Co, Gaylord 8.00
cast Jordan Cabinet Co., E. Jordan 33.18

Kimlark Rug Co, Neenah, Wis. — 149.34
Michigan Bell Telephone Co.,

Boyne City 17.53
First National Bank, Boyne City 2,795.85

——— +2.
Jackson Grocer to Summer in Europe.

Matt H. Lincoln, the veteran grocer
and meat and fuel dealer, of Jackson,
will spend two months in Europe this
summer. He will be accompanied by
his wife. In a recent letter to the
Tradesman Mr. Lincoln says:

“We notice that our subscription to
your valuable journal is about to run
out. As you know, we have not missed
a copy of the Tradesman for a number
of years and do not want to now.

“We are enclosing check for $6 to
pay for the journal two years in ad-
vance. Owing to hard work and con-
scientious reading of the magazine,
Mrs. Lincoln and I are enabled to take
a trip abroad for a couple of months.
While I am away I don’t want the
boys to miss a single number of the
magazine.”

>>>
Better Than a Deed.

An old negro had just paid the last
installment on a small farm when the
realtor who sold it said, “Well, Uncle
Joe, I will make you a deed to the
farm now since it has been paid for.”
the old darky replied, “if it
am all de same to you T had much

“Boss,”

 

July 18, 1928

rather you would give me a mortgage
to de place.”

The realtor, somewhat surprised,
said, “Uncle Joe, you don’t seem to
know the difference between a mort-
gage and a deed.”

“Well, maybe not,” said Uncle Joe
reminiscently, “but I owned a small
farm once to which I had a deed and
de Fust National Bank had a mort-
gage and de bank got de farm.”

 

Bond Printing

ls a Business in Itself

 

 

It requires not only the
proper Bond Blanks but
a knowledge of Bonds
coupled with skill and
painstaking care.

We Have the Blanks
We Have the Skill
We Use the Care

BOND PRINTING

IS OUR BUSINESS

We undoubtedly print more Bonds
and Certificates of Stock
than any other printers
in Michigan

 

 

TRADESMAN COMPANY

 

 

 

 

brand Rapid
sale Company

OLDEST
LARGEST
STRONGEST

 

 

Handlers of Safes in Michigan

No Commission too Large

No Order too Small

Our prices are 10 to 20 per
cent. lower than those of Chicas o
and Detroit dealers, due to our

low overhead,

ey

 

~

-

Te

rte mgmt

veo

 

FT eect

erwin mn

 

July 18, 1928

MICHIGAN TRADESMAN

31

 

Random Shots and Perhaps Some
Bullseye Hits.
(Continued from page 20)
most people are looking for those two
important things.”

The grocer who realizes those points
and acts on them with firm conviction
is not apt to be left in the discard.

“Among other things, we keep our
store well lighted. We paint the ex-
terior a light color and that helps a
lot. We have our staff thoroughly im-
pressed with the fact that the store
must look as clean and tasty as pos-
sible if we are going to hold our own
under these conditions. ‘This is prov-
ing a very powerful advertisement for
us.

“We find table and counter displays
a great help and we price the goods
displayed thereon as much as possible
in odd cents.

“We find buying a problem. But
we believe a good way to solve it is
to work closely with a good whole-
saler who is willing to help us work
it out. We believe we can obtain bet-
ter results this way than by shopping
around and it takes a lot less of our
time, so we concentrate our purchasing.

“Whenever we can use the phone
for selling. We impress our people
with the idea that the phone is there
for selling goods as well as taking or-
ders. We have to be very careful
about how we do it, but we do some
of it every day and leave our trade
feeling very good about it.”

And that, too, furnishes
sufficient commentary.

Paul Findlay.
— ++ >___
Items From the Cloverland of Michi-

gan.

Sault Se. Marie, July 17—The few
warm days of last week make quite a
difference with our tourist travel,
started to fill the camp; but it did not
last long for since we have had a cool
spell which checked the influx. From
now on the increase will be more
noticeable. The same condition also
obtains at the resorts, as it takes the
hot weather to hurry our tourist busi-
ness. Many are coming back each
year and telling us we have more to
offer to the tourist than any other
place which they have visited; not only
the cool breeze of the lakes, but the
many side trips in this vicinity, the
Canadian shores and the numerous re-
sorts of the Les Cheneaux Islands, the
Locks. With our new hotel and the
number of our private homes now open
to receive tourists, they are taking no
chances in coming here.

The Mackinac Motor Bus Co., which
operates between the Soo and St.
Ignace, has inaugurated a Sunday pas-
senger service, the busses leaving at
the same time as during the week, 7
a. m. and 3 p. m. central standard time.

Carl Widenhoefer, who for the past
five years has been in charge of the
Metropolitan Life Insurance Co. here,
has severed his connection with that
company to become General Agent for
Reliance Life Insurance Co. of Pitts-
burg, with offices at 1098 Portage
avenue. Mr. Widenhoefer has made
many friends during his residence here
who wish him every success with the
new company.

Cc. A. Dalagher, book-keeper for
Swift & Co. branch here, has returned
from his vacation, surprising his many
friends by ‘bringing back a bride. They
will reside in a cozy apartment on
Easterday avenue.

Glen Smart traveling salesman for
Swift & Co. here started on his vaca-
tion this week; but the first thing that
he did was to get married and take his

its own

bride with him on the trip. With Mr.
Smart and Mr. Dalagher both mar-
ried only one of the Swift’s local or-
ganization remains single; and from
what we are able to learn Jerry is
thinking seriously about making it
unanimous.

“Michigan must have a shore line
highway,” is the slogan of the newly
organized Chippewa Scenic Route As-
sociation, which has as its object the
promotion of an automobile’ road
through Chippewa county paralleling
the shore line as nearly as_ possible.
The first move will be to improve the
strip of road between Cedarville,
Miackinac county, and Cameron Cor-
ners on M 48, a few miles West of De-
Tour. It is hoped eventually to have
the highway extend from DeTour to
the Soo and along the St. Mary’s river
and go North and West of the Soo,
following the shore line as nearly as
possible to White Fish Point and be-
yond into Alger county.

Family troubles often bring divorces,
but the dishes get most of the breaks.

Thos. A. Leigh, in charge of the
shipping department for Swift & Co.
here, has returned from his vacation,
part of which he spent at Thessalon,
Ontario, attending a meeting of the
Orange Lodge, of which he is presi-
dent.

Morton & Lunt have opened a curio
store on Route U. S. 2 six miles North
of St. Ignace, known as Fort Algon-
quin. The place is built on the order
of a fort and adds much to the attrac-
tion of that vicinity. Messrs. Norton
& Lunt are traveling salesmen for
curios and Mrs. Lunt is in charge of
the new store.

The real difference between the
schoolboy of to-day and the one of
forty years ago is that the latter went
without shoes, and the former goes
wihout his hat.

John Hotton, the old pioneer butcher,
has decided to retire from business for
the present. John has decided that the
people do not eat as much now since
the price of beef is so high, and the
small profit in the meat business did
not look attractive enough to com-
pensate him for the hard work involv-
ed. He has made no plans for the
future. During the many years he
has been engaged in the meat business
he has seen many changes. In the
early days the Hotton market did the
largest retail marine business in this
part of the country; ‘but, like many
other classes of trade, the larger com-
panies are doing away with the middle
man, and operate their own supply
stations.

The Bear Club Inn is the name of
the new road house opened along
route U S 2 and situated on the Hes-
sel corner. It will be operated by
Block & Powell. A free summer gar-
den equipped with tables and chairs is
maintained with the place and a
specialty will be made of fish and
chicken dinners.

'They used to gas on the
now they step on the gas.

W. G. Tapert.

—__—» + >____

He Hadn’t Time.
He hadn’t time to greet the day,
He hadn't time to laugh or play;
He hadn't time to wait a while,
He hadn’t time to give a smile;
He hadn’t time to glean the news,
He hadn’t time to dream or muse;
He hadn’t time to train his mind,
He hadn't time to be just kind;
He hadn’t time to see a joke,
He hadn't time to write his folk;
He hadn't time to eat a meal,
He hadn’t time to deeply feel;
He hadn’t time to take a rest,
He hadn't time to act his best;
He hadn’t time to help a cause,

He hadn't time to make a pause;

steps,

He hadn’t time to pen a note,

He hadn’t time to cast a vote;

He hadn’t time to sing a song,

He hadn’t time to right a wrong;
He hadn’t time to send a gift,

He hadn’t time to practice thrift;
He hadn’t time to exercise,

He hadn’t time to scan the skies;
He hadn’t time to heed a cry,

He hadn’t time to say good-bye;
He hadn’t time to study poise,
He hadn’t time to repress noise;
He hadn’t time to go abroad,

He hadn’t time to serve his God;
He hadn’t time to lend or give,

He hadn't time to really live;

He hadn’t time to read this verse,
He hadn't time—he’s in a hearse—

He’s dead!

 

———_2-->—__
Catnip Raised For Capturing Wild
Beasts.

Forty ounces of catnip oil at $100
per ounce were produced by the Bio-
logical Survey on less than an acre of
land at Saratoga Springs, N. Y., for
use in baiting traps for mountain lions
and bobcats, the Department of Agri-
culture stated.

The statement follows in full text:

In its co-operative predatory animal
work in the Western range states, the
Biological Survey uses small quanti-
ties of catnip oil as a lure for trapping
mountain lions and bobcats. To ob-
tain this oil catnip plant has been
grown on a small plot of land on the
fur animal experiment station main-
tained by the Biological Survey at
Saratoga Springs, N. Y.

A good crop of catnip was grown
this year, from which 48 ounces of
crude catnip oil were distilled, making
approximately 40 ounces of refined oil,
valued at $100 an ounce. The yield
was obtained from three-fourths of an
acre.

2-2-2 —____
Impresses His Salesmen With Profit
Item Selling.

A wholesale grocer who wants his
men to make greater efforts on profit-
able items presents the matter to them

in a bulletin as follows:

Salesman A sells paper napkins.
Why don’t you?
Salesman B sells pipes. Why don’t

you?

Salesman C sells Paris garters. Why
don’t you?

Salesman D sells candy drops. Why
don’t you?

Salesman E sells oil cloth. Why
don’t you?
Salesman F sells ‘brooms. Why

don’t you?
—_~+++____.

Genuine Reptile Leathers in Bags.

One of the leading bag makers is
using only genuine reptile leathers this
spring for entire bags or as trimming
where such items are to form ensem-
bles, with shoes showing similar trim-
ming. Such bags are confined to one
special line for general selling, but in
addition orders are being received from
shoe retailers for bags to match out-
standing shoe patterns. So far this
type of ensemble bag and shoe is more
a feature of the better grade stores
that charge from $15 to $35 a pair for
shoes. Staple colors are selling best,
although beige and gray are expected
to be in demand later on. :

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. !f set in
capital letters, double price. No charge
fess than 50 cents. Small display adver-
tisements in this department, $ per
inch. Payment with order is required, as
amounts are too smail to open accounts.

 

 

FOR SALE—My needle work shop,
hemstitching and fancy button making
in connection. Good location, in resort
city of 9,000. Leaving city reason for

 

selling. Marie H. Walker, Ludington,

Mich. 891
FOR SALE—Dry goods stock, A-1

CONDITION, mostly STAPLES, with

MODERN FIXTURES, in one of the
BEST TOWNS in Michigan Very PROS-
PEROUS farming trade. Invoices $4,500,
priced $2,500, cash. C. Parsons, Sa-
line, Mich. 892
Fixtures For Sale—My complete set of
modern drug store fixtures, including 80
feet Wilmarth sectional side wall fix-
tures, walnut finish. Can be seen at my

 

 

store in Stanwood. Will sacrifice for
quick sale. Jno. R. Knorr, Stanwood,
Mich. 893
JEWELRY OPTICAL AND IFT
SHOP For Sale. Established forty
years. GOOD business. Live town, near
Hammond. Lock Box 191, Lowell, In-
diana. 894

 

Salesmen—If you call on dry goods ‘and
general stores, and can sell stamped
goods, write for our commisson proposi-

tion, stating territory desird&. Colonial
Manufacturing Co., 2408 Uni,ersity Ave.,
St. Paul, Minnesota. _ 895

FOR SALE—Established dry goods and
grocery business in good thriving Mich-
igan town of 700 population. Only dry
goods business in town, and only two
other groceries. Doing good cash busi-
ness. Have best of reasons for selling.
Address No. 887, c/o Michigan Trades-
man. 887
MANUFACTURERS OF A PRODUCT
of thirty-seven years standing wnat to
hear from several salesmen able to take
a sideline that has held and built itself
where properly introduced. Men who
have been on their territory some time
and have made the smaller communities
closely are wanted. To several such—
who appreciate the significance of to-
morrow and value a sound year to year
addition to income—we will give active
co-operation, exclusive territory, and full
sales credits. Give details — territory.
how covered, lines, etc. Address No. 888,
c/o Michigan Tradesman. 888

CASH For Your Merchandise!

Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishings, bazaar novelties, furniture, etc.
LOUIS LEVINSOHN, Saginaw, Mich.

 

 

For Sale Cheap—Two horse power al-
ternating current motor. Good condition.
Also job printing outfit. Parmelee,
Matherton, Mich. 889
For Sale—Meat market and grocery.
For full particulars, write Vint Pullman,
Tustin, Mich. 884
For Sale—General store in small vil-
lage. Good ten-grade school, community
church, many social activities. In addi-
tion to general merchandise, store han-
dles good line of tires and fencing. Gas
and oil station, also ice cream parlor in
connection. Address No. 885, c/o Mich-
igan Tradesman. 885

FOR SALE—Seven lots on Eastern
avenue, Grand Rapids, valued at $7,000.
Will trade for desirable stock of goods
or other income property. Arthur Mul-
holland, Reed City, Mich. 886

.GENERAL store, good business, seven
nice living rooms, all modern. Hessler’s,
East Flint St., Lake Orion, Mich. 876

FOR RENT

Wonderful corner location in
block of city of Cadillac. Store room
about 21 ft. by 82 ft. Seegmiller Bros.,
218 No. Mitchell St., Cadillac, Michigan.

CASH FOR MERCHANDISE

Will Buy Stocks or Parts of Stocks of
Merchandise, of Groceries, Dry Goods,
Shoes, Rubbers, Furniture, etc.

N. D. GOVER, Mt. Pleasant, Mich.

central

 

Consult someone that knows
Merchandise Value.
GET YOUR BEST OFFER FIRST.
Then wire, write or phone me and I
will guarantee you in good American
Dollars to get you more for your store

or plant of any description.
ABE DEMBINSKY
Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich.
Phone Federal 1944.
Buyers inquiring everyday—

 

 

  

32

 

CATCHING COMES FIRST.

“The most ‘startling thie’ ‘is the
smalf number of criminals’ tatight “by
the police.” This is the -{high: spot”
in the report made to the National
Crime Commission by- its: committee
Of iniefficiency, of police and courts. It
recalls the old recipe for7making a
rabbit pie: “First, catch your rabbit.”

Along with this low percentage of
criminals apprehended goes a large
percentage of apprehended criminals
who escape through the meshes of our
judicial processes. For the small
number of criminals caught the report
blames lack of intelligence in the po-
lice For the large number who es-
cape conviction it blames our decen-
tralized court system, the poor char-
acter of our minor judiciary, lax ad-
ministration of the bail system, need-
less reliance upon grand and _ petit
juries and irresponsible work by prose-
cuting attorneys.

Drastic penalties cannot take the
place of certainty of punishment. The
ordinary criminal will run the risk of a
heavy penalty which is uncertain much
more readily than he will face a light-

er penalty which is practically sure.
In our war on criminality we have
almost ignored this psychology. We

have acted as if nothing could be done
to increase the certainty of capture and
we have loaded the penalty with dire
threats. Adequate punishnient’ is ‘an
essential part of criminal procedure,
but in a vast number of cases we are
not punishing at all simply because we
are not getting our ‘hands on those
who deserve to be punished.
The report to the Crime Commission
cites startling results of tests in Cleve-
land, where 25 per cent. of the detec-
tives were found to be of “markedly
inferior mentalitys’.. Wetsit) is Cleve-
land which has.the-best record: for\ are
rests for murdet ahd’ matehighth: 3s
83 per cent: sacually being 1 per-€ent.
higher than the corresponding figures
in England. On robberies, however,
the Ohio city has a record of, only 49
per cent. against England's 80. Possi-
bly the army intelligence tesfs. are not
all they. might be. In any event, it
must be evident that we need to devote
ourselves much more vigorously to the
first step in punishment—detection and

capture of the criminal.

—

Open Letter to Ralston-Purina Co.,
St. Louis, Mo.

Kent City, July 16—Last Friday,
July 13, four ladies in an old Dodge
touring car, Michigan license No. 699-
346, made a house-to-house canvass of
our town, peddling your products from
a basket carried on the arm. The
“manager” claimed to be Mrs. R. Clark
general delivery, Grand Rapids, Mich.
They did not obtain a peddler’s license
from our village clerk and when some
of our customers informed them they
could buy these products at the gro-
cery store, they replied that their stock
was more fresh than. that which-had
grown stale on the grocers’ shelves.
Among others, this statement was
made to the writer's wife, and when
she made ‘herself known, your repre-
sentative made a hasty exit.

 

I took the car and ran out to have:

a talk with these people. I found one
Yady just leaving a house with a basket

6f your products on her arm, and she

referred me to. the manager, who was
in the car nearby. Mrs. Clark admitted
she had no peddler’s license, but said
there -is..uo_ordinance: against taking

 

 

MICHIGAN TRADESMAN

orders. My wife was with me, and to
her testimony that they were selling
outright, she replied they had just
started in selling, which was also a lie,
as they had called at my home fairly
early in the morning, and it was then
11:30 a. m. She said her husband is
the manager for this district and they
are working for you people. Informed
the one lady was using as a selling
point that their stock was more tresh
than the grocers,’ Mrs. Clark said this
was contrary to her instructions.
These people claimed to be co-
operating with us, but we knew
nothing about them until the village
marshal came in looking for them, and
several of our customers came in en-
quiring about them, remarking the deal
looked phony and decidedly irregular.
We pay over $1,000 per year in taxes
for the privilege of doing business in
this community and these women were
not willing to pay the small fee asked
for a peddler’s license. If they stayed
here a month they couldn't undo the
damage they did to your legitimate
business in knocking the grocer. This
same thing happened last year in the
same manner. We appreciate adver-
tising and co-operation and are strong
for it, but we can’t see through this
deal. Do you lay any claim to this
party? If so, what explanation, if any,
have you to offer in the premises?
A. H. Saur & Sons.

Gabby Gleanings From Grand Rapids.

Grand Rapids, July 17—Paul Gezoa
and family left Monday on a motor
trip through Canada to Buffalo and
Niagara Falls. He will call on a num-
ber of Dominion grocers en route to
acquaint himself with business condi-
tions in Canada.

Louis J. Koster (Edson, Moore &
Co.) leaves Aug. 6 for Boston, where
he will spend a couple of weeks, after
which he will visit New York and
Washington. He will be accompanied
by his wife and daughter.

James Addison Morrison, who was
a prominent factor in the wholesale
grocery business of Grand Rapids up
to thirty-four years ago, when he re-
moved to Colorado Springs, is in the
city to-day for a few hours. He is
spending a week or two with Edward
Frick at his home near Douglas. Mr.
Morrison is now convalescent from a
long illness and has been helped very
materially by the baths at Excelsior
Springs, Mo. He has changed very
little in appearance during the past
thirty-four years he has been located
in Colorado. For a time he was as-
sociated with the late John Shields in
the wholesale grocery business there.
For the past fifteen or twenty years he
has been engaged in the life insurance
business, in which he was remarkably
successful.

——_++>___
Twelve “If’s.”

If you want to be respected you
must respect yourself and others.

If you want to control others you
must learn to control yourself.

If you want friends, be friendly.

If you want love, don’t be stingy
with your own love.

If you
others.

If you want consideration. be con-
siderate.

want justice, be fair with

If you want to be great, be simple
and humble, but firm.

If you want courtesy, be courteous.

If you want to be strong, be quiet
but unafraid.

If you want to keep your character
and reputation above suspicion, keep
good company or none.

If you want to preserve your hon-
esty, keep your conscierice alive.

If you want to be popular, never
say an unkind word about any one.

WHERE OLD AND NEW MEET.

Following a custom which has en-
dured for more than three centuries,
several thousand of the picturesque
peasants of Brittany gathered at Saint
Malo a few days ago for the annual
blessing of the fishing fleet, which
every year spends the summer off the
Grand Banks of Newfoundland. It is
a ceremony which goes back beyond
the days when France and Great Brit-
ain were fighting for empire in the
West and when the fishing rights off
the coast of the New World were one
of the causes of those wars in which
the colonies of the Atlantic seaboard
played their part by levying troops
against the French and their Indian
allies.

Saint Malo won its wealth from the
fishermen who first braved the Atlantic
in the seventeenth century and_ still
owes a great deal of its prosperity to
its fishing fleet. The three-masted
sailing vessels—this year there were
seventy-four of them—leave the port
every year before the arrival of spring
and during the long months off the
Grand Banks brave the perils of the
sea as they have done for centuries.
The ceremonies attendant upon their
departure, when the peasants, garbed
in their old provincial costumes of
velvet and lace, watch the priests of
their church bless each ship, is a relic
of the past undisturbed by the passage
of time.

The scene might almost be laid in
the seventeenth century instead of the
twentieth—almost, but not quite. This
year, we read in the reports from
France, “twenty oil-burning, electrical-
ly driven fishing smacks will be part
of the fleet.”

——_2.2+>—____
Tropicals Now Meet Good Call.
Retail turnover of men’s tropical

weight suits has improved notably in
the past week or so because of the hot
weather. The demand has led to a
fair amount of re-ordering in the
wholesale market, which, until the pres-
ent activity developed, was unusually
quiet. Retailers are said to be planning
to hold no sales of the merchandise
for a while yet. Consumer demand
cleaned out their early stocks, and full
mark-ups are to be taken on the suits

now being purchased.
—_2»--__

Suspenders Popular Again.

Suspenders have now definitely re-
turned to favor as items of men’s ap-
parel. Manufacturers say the spring
and summer demand for these acces-
sories showed substantial gains over
the same periods last year. The out-
look for the coming fall is described
as particularly good, owing to the
trend toward English cut trousers,

July 18, 1928

which hang best when supported by
“braces.” Novelty designs worked out
in rayon are stressed in the merchan-
dise, there ‘being as many as six colors
in a single pattern.

os
One of our thinkers finds consolation
and reason for gratulation in the fact
that the youth of to-day is so frankly
willing to discuss sex matters. It
would help, too, if it were willing to
discuss anything else.
saline epiadicscemiacin
The sincere alone can recognize sin-
cerity.—Carlyle.

———~+- >.
The reward for a good deed is to
have done it.

 

ORDER YOUR COPY
of PAUL FINDLAY’S
BOOK TODAY!

—consists of 107 pages of brass-
tacks plain talk on practical grocery
merchandizing, the result of over
40 years’ grocery experience.

—has three charts under the back
cover which alone are worth more
than the entire cost to any mer-
chant.

—it is substantially bound in dur-
able paper cover—strong enough to
stand two years of abuse or a life-
time of fairly humane treatment.

Price, $1.25 Per Copy,
postage prepaid.

 

Paul Findlay, Merchandiser.

If, after reading this book through,
vou are not more than satisfied
with your investment you may re-
turn it and your money will be
cheerfully returned.

Send Us Your Order To-day
Tradesman Company

 

Grand Rapids, Michigan

 

 

Mich.
aecounts about $800.
at private sale.

July 16, 1928,

CUMMER-DIGGINS BUILDING

 

 

TRUSTEE MORTGAGE SALE

The stock of men’s furnishings, hats, and caps, formerly owned by Paul
Crane, will be sold at public auction under trust mortgage given to me as
trustee for creditors, on Tuesday, July 24, 1928, at 10 o’clock in the forenoon
(Eastern time), at the Paul Crane store, 120 South Mitchell street Cadillac,
Inventory shows stock about $3,000, fixtures about $5,000, and book
Right reserved to reject any and all bids, and to sell
Inventory open to inspection at my office,

FRED C. WETMORE, TRUSTEE,

,

CADILLAC, MICH.

 

 

 

 

 

 

 

 

    

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