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SPPUBLISHED WEEKLY 47 TRADESMAN COMPANY, PUBLISHERS Zea ae | EST. 1883 3 a
TISCL ae A OOS OR PI OE SA eee
Forty-fifth Year GRAND RAPIDS, WEDNESDAY, JULY 25, 1928 . Number 2340

 

 

 

 

 

 

 

 

 

= : = ed
- EI om
b

 

 

 

Where the Heart Can Rest

I turned an ancient poet’s book,

And found up the page:

“Stone walls do not a prison make,

Nor iron bars a cage.”

Yes, that is true, and something more:

You'll fnd where’er you roam,
That marble floors and gilded walls,
Can never make a home.
But every house where love abides,
And friendship is a guest,
Is surely
For there the heart can rest.
Henry Van Dyke.

home, and home sweet home,

 

Public Reference Library,
Library St

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Why Sacnifice
Profits ?

It is not necessary when you stock
and sell well-known merchandise
on which the price has been es-
tablished through years of consis-
tent advertising.

In showing the price plainly on
the package and in advertising

Baking
Powder

Same price for over 35 years

25 mere 25i

(more than a pound and a half for a quarter)

 

we have established the price—
created a demand and insured your

profits. :

You can guarantee every can to
give perfect satisfaction and agree
to refund the full purchase price
in which we will protect you.

Millions of Pounds Used by Our
Government

 

 

 

 

 

 

 

 

 

 

 

 

It pays to feature the
STARS

Babe Ruth packs them ia the ball
parks. Gloria Swanson fills th movie
houses. Paul Whiteman’s Orchestra
rarely finds a theatre large enough to
hold the crowds.

If the stars are on the bill, the rest
of the program takes care of itself.

And so with the grocery business. It
pays to feature the stars—the nation-
ally advertised leaders —- for then
sales of all the other items will nat-
urally follow.

When you pick out drawing cards
for displays and for special events,
remember that Postum Products are
all leaders, and that you can count
on them because Postum Company
is the largest national advertiser of
grocery specialties.

POSTUM COMPANY, INCORPORATED
250 Park Avenue - Postum Building - NewYork

Post Toasties, Postum Cereal, Instant Postum, Jell-O,

Grape-Nuts, Post’s Bran Flakes, Franklin Baker’s Coconut,

Walter Baker's Cocoa and Chocolate, Log Cabin Syrup,
Minute Tapioca, Swans Down Cake Flour

 

 

 

 

 

 

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Tre a cts ey
RECS 17 A) 0) Aan

 

7 A NITY Ed a i
“LANG WAPI
, ti: - —-
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A DESMAN

 

Forty-fifth Year

 

Number 2340

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids,

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

 

DEVOTED TO the best interests of business men,

 

SUBSCRIPTION RATES areas follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

 

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

JAMES M. GOLDING
Detroit Representative
409 Jefferson, E.

 

EDUCATION AND INCOME.

A question of perennial interest for
the young college graduate is his po-
tential earning power. After four years
of academic work what income may he
expect to have after another four years
of business or professional experience?
In what lines of work is the subsequent
increase in salary likely to be greatest?

These questions cannot be accurately
answered, but a new attempt to throw
some light on graduate earning power
has been made by a study of salary
statistics among the members of the
class of 1916 of Princeton University.

A survey four years after graduation
placed the median salary at $2,340 and
that nine years after college at $5,000.
As only 184 men, or 51 per cent. of the
class, answered the questionnaires sent
to every member, these figures are not
conclusive. On the other hand, the
adoption of the median rather than the
average salary largely eliminates the
abnormal influence on the figures of a
few men earning far above the aver-
age, while the returns of those stating
they were in a family business have
been left out.

What is perhaps the most interesting
phase of the study is the classification
by occupational groups. Taking those
in which enough returns were made
to give the figures substantial value,
we find that investment banking
showed the greatest financial return.
The median salary of this group—nine
years after college—was $6,000, ‘with
71 per cent. showing an income above
the general median.

Teaching was at the foot of the list,
with a median salary of $3,150 and
only 4.8 per cent. earning above the
general median. The manufacturing,
distributing and selling groups were
all above the general median, with
salaries ranging from $5,400 to $6,000.
above the line, with
more than half this group earning
above the general median. The other
professions were distinctly lower, with
median salaries running some $2,000

Law also was

below those of the business groups.

These figures are generally what
might have been expected, although it
should be remembered that the pro-
fessional man starts under a handicap
because he usually has post-graduate
work to do before he can begin earn-
ing ‘his salary. In many cases a few
years will bring him up to the busi-
ness man.

If such a survey were to be extend-
ed to other classes and universities and
so be made to afford the basis for
statistics concerning large numbers of
college graduates, the results would be
more significant. It might eventually
be possible to arrive at some conclu-
sion regarding the mooted point of the
financial value of a college education.

 

DOES IT RUN WITHOUT FUEL?
The sad history of tide-machines and
perpetual motion contraptions has
taught even laymen to be wary of any
device heralded as revolutionary.

The brilliant history of the last cen-
tury has taught laymen and scientists
as well to be constantly on the lookout
for discoveries as epoch-making as the
steam engine, the electric dynamo, the
airplane and the automobile.

When we read that a small motor
has been devised to run 3,000 hours
without fuel, should we be wary or
hopeful? Should we rush to greet a
new age or merely pity another nut?

The facts in the case of the mag-
netic motor designed by Lester Jen-
Hendershot, who has been at
fireman, engineer and
bugler with a machine gun company,
are extremely vague. Apparently, if
we are to believe the sketchy accounts
of several hard-headed engineers who
have investigated his invention, Mr.
Hendershot has worked out a new
method of winding the armature of an
electric motor so as to draw directly
upon the currents which are roaming
unhitched and useless in the air and the
ground. So far, he has only produced
a model about the size of the motors
used in vacuum cleaners. From here
to the operation of automobiles and
airplanes is a long step, even if his
basic principle is valid, which seems
to be gravely in doubt.

nings
various times

Some day, to-morrow, next year or
more probably not for many decades, a
mechanical principle will be found
simple and practical and cheap enough
to replace the gasoline motor. Every-
thing in human progress teaches us
the constant replacement of technical
devices by subsequent improvements.
The miracles which have occurred in
the field of electricity since the begin-
ning of this century justify us in being
prepared to hail the new king of trans-
portation by land and air at any mo-
ment. Perhaps this is the moment;
more probably it is not.

If it is, we shall see, in the next few
years, a series of extraordinary events.
The internal combustion engine may
completely disappear, leaving the coun-
tryside strewn with the abandoned
hulks of 23,000,000 useless automobiles.
The airplane industry may take a tre-
mendous bound forward. Oil as a na-
tional factor, and as a source of inter-
national jealousy and dangerous com-
petition, may suddenly fade out of the

picture. And the cruel possibilities of
modern warefare may be_ increased
ten-fold.

Caution tells our imaginations to go
slow. But caution said the same thing
to the first balloonists, the first glid-
ers, the first automobilists and, a hun-
dred thousand years earlier, to that ro-
mantic idiot who first took it into his
head that round wheels were more ef-
ficient than square ones.

 

BUSINESS AND TEACHING.

John D. Clark, president of the Mid-
west Refining Company and a director
of the Standard Oil Company of In-
diana, has set a most admirable ex-
ample. He plans to resign his busi-
ness connections and after a period of
academic training will become identi-
fied with some college or university
as a lecturer on law and economics.

It is seldom that the route to teach-
ing is by way of a successful business
career. A common undergraduate sus-
picion of teachers on economic subjects
is that they have adopted their profes-
sion either because of business failure
or because of fear of such failure. Oc-
castonally it is justified. More often
the professor is a man more interested
in theory than in practice, and his
students feel that he is out of touch
with the business realities which would
make his lectures both more interest-
ing and more immediately valuable.

A man who has succeeded is invari-
ably an influential force in scholastic
life if he can combine with this record
a real ability to teach. But it is too
much to expect many men to make the
financial sacrifice teaching entails. Oc-
casionally we find examples of it—that
of the ‘historian Rhodes comes instant-
ly to mind—but it is all too seldom.

 

HIGH COST OF ILLNESS.

Illness costs the people of this coun-
try nearly $4,000,600,000 a year direct-
ly. Indirectly, both estimates being
made ‘by Homer Folks, illness costs
the country more than $15,000,000,000
a vear. In the indirect cost is counted
the loss of what would have been the
future net earnings of persons dying
prematurely from illness.

Of the large amount, either direct or
indirect, which represents the cost of
illness, only a small fraction goes for
prevention. The largest item in the
direct cost is that of loss of wages,
which runs to more than $1,200,000,000

This is

times the amount spent for prevention

annually. more than fifteen
by public and private agencies com-
bined.

One of the most disheartening items
in the list is that of expenditures for
quacks, which Mr. Folks puts at $120,-
000,000 a year, or almost half the coun-
try’s annual dental bill. Some idea of
the field for quackery in the twentieth
century may be gained from the state-
ment that schools for the training of
some of these irregular practitioners
hold out to prospective students the
prospect of an income of $8,000 a year
within a short time after graduation.

Can the cost of illness be distribut-
ed and thus be made to
heavily upon the individual person or
family? To a slight extent it is so
distributed, the cost of medical atten-
tion being met in part by

bear less

insurance
companies, fraternal orders, factories,
trade unions, poor-law authorities and
others.

The largest factor in distributing the
direct cost of illness is the modern hos-
pital. In this State, for instance, the
expenditures of hospitals, public and
private combined, amount to $46,000,-
090 annually. Of this sum $25,000,000,
or slightly more than half, is provided
dy others than the patients, coming
endowments,
taxation.

But, as Mr. Folks points out, dis-
tribution,

from contributions and

while desirable, is by no
means the same thing as prevention.
The health of the individual or of the
community is no better as a result of
spreading the cost of illness over a
larger number of persons. In fact, dis-
tribution becomes harmful if it slackens

the effort for prevention. Both are

needed. As we develop them we shall
be a more prosperous and happier
people.

 

HEAT—HERE AND ABROAD.
To those inured to seaboard or mid-
land summers, the
heat

heralded
Europe must
seem a bit overadvertised. Dispatches
from Berlin temperature of
95 in the shade, a mark which our own
thermometers

widely
wave in Central
report a

surpass with tiresome

monotony. As in America, the heat
wave abroad has been marked by many
deaths by drowning or in automobile
accidents from
seashore and
The great suffering caused
by high temperatures in Europe is ex-

following “an exodus

the crowded cities to

country.

plained by the fact that they are un-
usual. The mean July temperature at
Cologne, for example, is 68 degrees,
Heidelberg, Germany’s warmest spot,
seldom records a temperature above
A more serious condition
Czecho-Slovakia, where
drought prevails. Probably this ab-
sence of rain in Central Europe ex-

plains its unprecedented weather.

93 degrees.
exists in

meen ean pene a apres abate aie Ia
Seana gate ayragsy oe eeo eN nre a  R yRa

MICHIGAN

TRADESMAN

July 25, 1928

 

 

THE RAYON INDUSTRY.

 

Its Origin, Rapid Development and
Wonderful Expansion.

In the Western world, raw materials
used in the making of yarns and fab-
rics have, until recent years, been
practically confined to cotton, wool,
silk, fiax and hemp. A few years ago,
a new material appeared in the form
of fiber silk made from bisulphite
woodpulp. As fiber silk, it did not find
a ready market and its wearing quali-
ties were in doubt.

The industry languished during the
war and it was not until 1918 that
fabrics made from the new material be-
gan to enjoy an increasing popularity.
With the appearance of silk, and with
many of the qualities of silk, it only
remained for the producers to so per-
fect their varn as to give it better wear-
ing qualities and to make it more re-
sistent to the effects of contact with
water, particularly perspiration.

Almast as soon as the term “rayon”
was adopted to designate the new ma-
terial, the development of the industry
was speeded up and consumption grew
from a few million pounds per year to
over 100 million pounds in the year
1927.

Viscose, which may be used as a
general term designating the base from
which rayon is made is now produced
in the United States, Great Britain,
Germany, France, Italy, Holland,
Switzerland and Japan. During 1927
the United States produced 75,000,000
pounds; Italy, 51,000,000 pounds;
Great Britain, 39,000,000 pounds; Ger-
many, 35,000,000 pounds; and France,
33,000,000 pounds. Outside of the
United States, production is increasing
most rapidly in Great Britain, which
country promises to produce more
than 50 million pounds in 1928, while
Italy’s output will make a material
gain over last vear. Production in the
United States this year is expected to
exceed 100,000,000 pounds, which
would still fall short of our consump-
tive needs. Of the 101,000,000 pounds
consumed in the United States last
year, 75,000,000 pounds was made dur-
ing the year; 16,000,000 pounds was
imported; and 10,000,000 pounds was
used from the carryover from the
previous year.

Domestic consumption this year will
approximate 125,000,000 pounds, which
will necessitate importations of nearly
25,000,000 pounds. There was _ prac-
tically no carryover from 1927.

The greatest consumptive market for
the yarn is in women’s underwear, the
material being used to no great ex-
tent in men’s wear. More than one-
half of the entire output is now going
into women's underwear and _ hosiery.

The best material for the manufac-
ture of the yarn is still bisulphite wood-
pulp and there appears to be little
chance of any other base taking its
place. Insurance of an adequate and
unfailing supply of the raw material
is found in the fact that not more than
2 per cent. of this kind of pulp is now
used in rayon manufacture, the total
so used being somewhat more than
125,000 tons in 1927. Cotton linters
produce a better grade of yarn but the

cost of linters is two to three times
that of pulp. Several manufacturers
are using a blend of woodpulp and
cotton. The latter material gives prom-
ise of great development as the ad-
mixture of cotton improves the spin-
ning quality of the yarn and helps to
prevent ringing and other faults which
appear in the process of knitting or
weaving.

Bisulphite pulp only is used in the
manufacturing process and the pulp is
usually made from spruce, although
hemlock and poplar have been so
used, as have numerous other woods
and grasses. The product of spruce
pulp, with a proper admixture of cot-
ton, seems to be favored by knitters
and weavers.

The industry is as yet a mere infant,
amounting in the consumption of base
materials to little more than 2 per
cent. of the cotton industry. The pos-
sible growth of the ravon business is
impossible of calculation as new uses
are constantly being developed, and
the introduction of rayon into men’s
wear has not yet really begun.

Not only has the quality of the fiber
been constantly improved but the price,
which reached a peak at the end of
1919, has gradually but steadily de-
clined from $7.75 a pound at that time
to less than $1.30 per pound average
for all of last year. The price seems
to have been based, not so much upon
the cost of production, as upon the
price of cocoon silk with which it must
compete. With the price of silk aver-
aging $11.22 in 1919-1920, rayon aver-
aged $6.75. The price of rayon has
remained practically unchanged for a
year and a half and is now quoted at
$1.30 (300-grade A), with cocoon silk
quoted at $4.60 (Japan extra).

The market is full of low grade,
poorly made, rayon products. These
articles of wearing apparel have caus-
ed the idea to gain currency that rayon
is an inferior or poor grade of silk.
The public mind should be disabused
of the idea that rayon is an imitation
of silk. Rayon should take its place
with the other weaving and knitting
fibers and be recognized in its own
field as are cotton, wool, silk and
linen. From the viscose base, we can
make a substitute for cotton, silk or
wool so that the fiber is no more an
imitation of silk than an imitation of
wool. Fortunately, this new industry
produces an outlet for some hitherto
waste material and furnishes the mar-
ket with beautiful products at less than
one-half the cost of similar articles
made from other materials. The de-
velopment of the industry will prob-
ably make a better market for cotton
linters and for certain woodpulps.

The price of the new material ap-
pears to be well on the road to stabil-
ization and the profits derived from
its manufacture, which have been
somewhat sensational, are now flatten-
ing out to the level of the usual profits
in fiber and fabric making.

From being considered an enemy
and a competitor of cotton, wool and
silk, rayon is fast taking the place of
a helper. Fabrics are being created
from mixtures with other fibers, which

are pronounced more beautiful and
more artistic than fabrics heretofore
produced from any one of these raw
materials. The greatest change has
come about in the products of the cot-
ton mills and a large percentage of
cotton fabrics are now made more at-
tractive to the buyer through the in-
troduction of rayon figures, bars and
stripes.

Like stone, brick, terra cotta and
cement, all of which find their proper
place in the modern fireproof building,
cotton, wool, silk, linen and rayon each
find its proper place in the garbing
of the individual and the dressing of
the home. Franklyn Hobbs.

——_++.____

The Sales Manager And His Men.

One of the largest advertisers in the
National field recently undertook an
investigation to determine whether or
not certain territories were poor mar-
kets for his products. It seems that
for many years there had been certain
traditional bad territories. Certain
towns were looked upon as unprofit-
able markets for the product. This
company began to collect consumption
statistics by territories, until after
many months of work figures were
compiled showing the annual per cap-
ita consumption of the product. Tak-
ing the industry as a whole, consump-
tion statistics varied but little; taking
the company’s products only, consump-
tion statistics varied widely. With
these figures as evidence, the company
officials began checking the reasons
behind the tradition that various towns
and districts held low sales possibili-

 

ties. One of the first clues to the
answer was the sudden rise in con-
sumption in three territories. Check-
ing back on these territories, it was
discovered that the same district man-
ager had supervised sales work in
these three territories during the time
consumption increased. Further check-
ing showed that consumption invari-
ably rose when certain men _ took
charge of sales work, and that con-
sumption dropped when they did not.
Here was convincing evidence that the
territory was only as good as the men
who were responsible for selling in it.
The old traditional idea that certain
territories were invariably bad mar-
kets was blasted. This is no new dis-
covery, so far as many companies are
concerned, but for many others who
have always been content to accept
traditional beliefs that there is a wide
variation in territorial acceptance of
certain products, this investigation
should prove the fallacy of accepting
preconceived notions about sales pos-
sibilities. Marketing conditions vary
in territories; the mechanics of distri-
bution may vary, and competition may
be much keener in one territory than
another. For some lines a variation in
purchasing power may influence the
volume of sales, but, as this investiga-
tion shows, the greatest variation in
volume comes from the variation in’
sales ability of the men in the field.
All of which proves that the ability of
the sales manager to hire and _ train
efficient men is, after all, the greatest
factor in keeping sales on an even kee}
throughout the country.

 

 

 

   
  
  
   
   
  
 
   
  
  
  
  
  
  
  
    
 
 
  
 
  
   
   

Foresighted _ business
men use investment bonds
to provide a reserve of
ready capital against con-
tingencies, both for their
business and for them-
selves individually.

Where investment
bonds are properly select-
ed, they not only give the
bondholder a good return
on his money and safety
for his principal, but, also,
through ready marketabil-
ity, assure him of any part
or all of his invested cap-
ital at any time he may
desire it.

Should he not wish to
dispose of his investments
to meet temporary needs,

Reserves In Bonds

Mean Ready Capital

he can use his bonds as
collateral for bank loans,
the bond coupons more
than paying the interest
charges on the loans.

Besides providing a
cash reserve, bonds pro-
duce a “second income”
which may materially sup-
plement and in time even
take the place of other
earnings. We can furnish
a diversified list of securi-
ties from which may be
selected those best suited
to your own requirements.
A representative will call
at your request or we will
be glad to see you at our
office and discuss bond
investments.

 

 

 

HOWE SNOW & CO.

Incorporated
NEW YORK GRAND RAPIDS DETROIT
CHICAGO PHILADELPHIA ROCHESTER
SAN FRANCISCO WILKES BARRE BOSTON

  

se

 

 

> .,

fie

  

 

 

 

July 25, 1928

IN THE REALM OF RASCALITY.

Questionable Schemes Which Are
Under Suspicion.

Lansing, July 19—We regret very
much if you understood our letter of
July 11 as a request to adjust a case
against the DeLuxe Woolen Co. We
felt that the methods of this company
were typical of those employed by
many house to house canvassers. They
claim they are doing a ‘business of a
million dollars a year. They must
operate extensively in Michigan.

We felt that your readers would be
glad to know more about the methods
employed by this company and_ that
more especially since this company is
located in Grand Rapids that you
would be glad to have your attention
called to their operation.

They took an order for a suit on
May 22. The suit does not come close
to the order that was given. The or-
der states “no conditions, verbal or
otherwise, except as written hereon.”
They consented to make a new suit
although that was not written in the
order. They refuse to refund the pur-
chase price for an unsatisfactory suit,
although nothing was said on _ that
subject in the order.

This is the twenty-third letter in our
files on this subject. The original suit
was returned to these people on June
23, 1928. We are still interested in
knowing whether you would like to
co-operate in cleaning up such a situa-
tion that exists in your city.

Theron M. Sawyer,

Sec’y Merchants Association, Inc.

The following reply was sent to the
above letter:

Grand Rapids, July 20—The_ con-
cern you are in controversy with is
owned by the Martin Stores Corpora-
tion, which is rated $125,000 to $200,-
G00, good credit, by R. G. Dun & Co.

The country is full of mail order
houses in the ready made and custom
made line—some very responsible and
careful to please; some indifferent;
some crooked.

I hold no brief for the ill-guided
consumer who patronizes these estab-
lishments, because I am conducting a
publication for the guidance and pro-
tection of regular merchants.

My theory is that a man who patron-
izes a mail order house in the clothing
line is seldom satisfied. Thereafter he
fights shy of dealing with strangers
in buying clothing and confines his
purchases to local dealers. Because
he got gipped in dealing with an alien
merchant he becomes a contented cus-
tomer of his home dealer. I have
talked with hundreds of clothing mer-
chants on this subject and they all
agree with me in this conclusion.

I have no connection at any angle
with the DeLuxe Clothing Co. It
never paid me a dollar, directly or in-
directly. It does not take my. paper,
because I publish nothing of interest
to a house which sells its output
through solicitors and house-to-house
canvassers. I think this house, by its
peculiar methods, has made thousands
of good customers for regular mer-
chants. Zecause of this condition I
have no fault to find with the house.
If I were to put it out of business, I
would be doing my friends and patrons
in the regular mercantile line an in-
jury, instead of a favor. I am here to
help merchants all I can in all the
ways I can. I see my way clear, be-
cause I have been in close touch with
regular merchants for forty-five years
and understand their needs, neces-
sities and requirements. So long as I
am spared to serve my friends behind
the counter I shall continue to pursue
the path which seems to me to be in
line with the best thought of the age
and in line with the best interests of
merchants as a class. E. A. Stowe.

Lansing, July 21—Thanks very much

eMac Aiba mesa ete oak pees eae em Bate HOBO RIED

MICHIGAN TRADESMAN 3

for your letter of the 20th.
interesting.

May I have your permission to give
it in whole or in part to local news-
papers? Theron M. Sawyer,

Sec’y Merchants Association, Inc.

The following reply was sent to the
above letter:

Grand Rapids, July 23—I have al-
ways maintained that the discussion of
mercantile topics is out of place in the
daily papers, which are properly de-
voted to the dissemination of news.

It would not please me to see my
letters or any extract therefrom play-
ed up in the daily papers.

E. A. Stowe.

Two Michigan attorneys of high
character having returned alleged
claims against A. D. Wise, of Amble,
which were sent to them simultaneous-
ly by the Apple Hat Mfg. Co., of St.
Louis, the matter bobs up again in the

It is very

 

form of a letter from an alleged legal
finm at St. Louis, as follows:

St. Louis, Mo., July 11—We are
surprised it is necessary to sue on this
account and we are, therefore, giving
you this final opportunity to let us
have payment; otherwise we will be
forced to take action against you.

Give this your immediate attention
and we enclose an addressed envelope
for your convenience.

Presberg & West.

Mr. Wise sent the above letter to
the Realm, which replied as follows:

Grand Rapids, July 14—Your letter
of July 11 to A. D. Wise, of Amble,
is a good joke, as you will note by the
enclosed tear sheet from the Michigan
Tradesman of June 20.

The same clainu_was recently sent
simultaneously to two Michigan atior-
neys, both of whom quickly returned
it when they were fully informed that
the claim was fraudulent, being based
on a shipment of goods which was not
authorized. The Postoffice Depart-
ment has ruled that recipients of such
shipments are under no moral or legal
obligation to return them.

Now that you are informed as to
the fraudulent character of the claim,
I presume you will be glad to write
me that you will not dirtv your hands
with such ‘trash. E. A. Stowe.

Misrepresentation of articles offered
for sale by a manufacturer of manicur-
ing specialties has been terminated
through a stipulation agreement be-
tween the manufacturer and the Fed-
eral Trade Imitation
ivory, amber, shell or pearl were ad-

Commission.

vertised as the genuine article, maini-
curing cases were said to be lined with
satin lining when in fact the lining was
not of that material, nail files made of
a substance simulating platinum in ap-
pearance were described as genuine
platinum, and manicure sticks listed as
“real orangewood” were not made of
the wood of the orange tree but of
some other wood.
—_2~->___
Neckwear Trends For Fall.

The design trend in men’s fall neck-
wear is about equally divided between
stripes and neat figured effects, ac-
cording to manufacturers. Less em-
phasis is being placed on regimental
stripes, the trend instead being to nar-
rower and cluster effects. The figured
designs are small and are worked out
on bright grounds in reds, blues, greens
and brown. Orange is being played
up as a new shade. In the higher
grade lines there is much use of color
graduations, different tones of the same
color being featured.

 

 

STERLING MARK

on a Piece of Silver

It is no exaggeration to say that the name of The
Central, on an insurance policy, is like the sterling
mark that is stamped on a piece of silver. It stands
for the same kind of quality in insurance protection
and service.

The Central has behind it a record of over fifty
years of service to satisfied policy-holders. It has a
reputation for fair adjustments and prompt settle-
ment of claims. Its assets make the company and
its policies absolutely safe and sound. With a div-
idend rate of 30%, it offers reliable and low cost
insurance to any business man or corporation
whose property can qualify as a first-class risk.

Write for specific information as to what Central
insurance offers you. If you consider both quality
and cost when you buy, you are bound to be in-

terested.

"7 CENTRAL

Manufacturers Mutual Insurance Company
of Van Wert. Ohio.

A Friendly
Company

 

FIRE, AUTOMOBILE AND TORNADO INSURANCE FOR SELECT RISKS

 

   

4

MOVEMENTS OF MERCHANTS.

Coldwater — The Coldwater Dairy
Co. has increased its capital stock from
$25,000 to $50,000.

Saginaw—The Bank of Saginaw
has increased its capital stock from
$1,000,000 to $1,250,000.

Manistee—Robert Oglethorpe suc-
ceeds Thos. Oglethorpe in the grocery
business on Third street.

Manistee—Adamski Sons succeed J.
A. Adamski & Son in the grocery and
meat business at 715 Koscinsko street.

Detroit—The Detroit Paper Sales
Co., 1627 Fort street, West, has in-
creased its capital stock from $30,000
to $100,000.

Kalamazoo—The Acme Co-Opera-
tive Marketing Enterprise, 504 West
North street, has changed its name to
the Pick-It-Shops.

Pittsford—Glenn Daykin has sold
his plumbing and heating business, in-
cluding the building, to Roscoe Patter-
son, who will add a line of hardware.

Lansing—The Capital City Cigar &
Tobacco Co., 121 East Shiawassee
street, has been organized to manufac-
ture and- sell various tobacco products
and smokers accessories.

Kalamazoo—The Puritan Candy Co.,
129 West Water street, has opened a
new store at 406 South Burdick street,
under the style of the Puritan Candy
Shop and the management of C. E.
Wollfs.

Detroit—The Acme Brake Corpora-
tion, 12801 Jefferson avenue, has been
incorporated with an authorized cap-
ital stock of 500 shares at $10 per
share, $2,500 being subscribed and
paid in in cash.

Flint—The Arrand Motor Sales, Inc.,
114 Water street, has been incorporat-
ed with an authorized capital stock of
$25,000, all of which- has been sub-
scribed and paid in, $4,500 in cash and
$20,500 in property.

3ig Rapids—Spiro Sellas has pur-
chased the interest of Theo. Sellas &
Co., in the Sellas Waffle Shop and re-
linquished his interest in the confec-
tionery and restaurant business of
Theo. Sellas & Co.

Covert—M. Haskell has sold his in-
terest in the Haskell-DeHaven Fruit
& Vegetable Market on the Michigan-
Indiana line to his partner, Charles
DeHaven, who will continue the busi-
ness under the same style.

Lansing—The Publix Stores, with
headquarters in New York City, is
erecting a modern store building, at
20614 South Washington avenue, which
it expects to occupy about Oct. 1. The
estimated cost of the building is $35,-
000.

Detroit—The Auto City Candy Co.,
2937 St. Aubin avenue, has been in-
corporated to deal in candy and kin-
dred merchandise, with an authorized
capital stock of $20,000, $7,000 of which
has been subscribed and paid in in
cash.

Kalamazoco—The Kalamazoo Wall
Paper & Paint Store, 238 West Main
street, has been dissolved and the busi-
ness will be continued at the same lo-
cation by Henry C. DeBoer, one of
the former owners, under his own
name.

Detroit—The Fabric Products Co.,
1291 Wabash avenue, has been incor-

MICHIGAN TRADESMAN

porated with an authorized capital
stock of $100,000, of which ameunt
$50,000 has been subscribed and paid
in, $2,022.64 in cash nd $47,977.36 in
property.

Puritan—The Puritan Store has
merged its general merchandise busi-
ness into a stock company under the
style of the Puritan Store Co., with an
uuthorized capital stock of $10,000, all
of which has been subscribed and paid
in in cash.

Detroit — Prance-Hoffmeyer, Inc.,
United Artists’ Building, has been in-
corporated to deal in men’s clothing,
with an authorized capital stock of
$50,000, of which amount $15,000 has
been subscribed and paid in, $3,000
in cash and $12,000 in property.

Lansing—The Home Ice Cream Co.,
1147 South Washington avenue, has
been incorporated to manufacture and
sell ice cream and dairy products, with
an authorized capital stock of $10,000,
of which amount $5,000 has been sub-
scribed and $4,460 paid in in cash.

Ann Arbor—The Mcdel Shoe Co.,
204 South Fourth avenue, has been
incorporated to manufacture and deal
in boots and shoes and other leather
goods, with an authorized capital
stock of $25,000, $5,000 of which has
been subscribed and paid in in cash.

Detroit—The L. A. Young Sales Co.,
9040 Greeley avenue. has been incor-
porated to manufacture and deal in
golf supplies and sporting goods in
general, with an authorized capital
stock of $5,000, $1,000 of which
been subscribed and paid in in cash.

Detroit—The Joseph A. Cadieux
Co., Eaton Tower, has been incorpo-
rated to conduct a wholesale and retail
fur business and to deal at retail in
apparel for women, with an authorized
capital stock of $10,000, $5,000 of which
has been subscribed and paid in in
cash.

Pontiac—The Montreal Fur Post,
Inc., 16 East Lawrence street, has
been incorporated to manufacture fur
garments and pieces, with an author-
ized capital stock of $15,000, of which
amount $8,000 has been subscribed and
paid in, $1,500 in cash and $6,500 in
property.

Detroit—The Rainbow Paint Stores,
Inc., 8814 Brandt street, has been in-
corporated to deal in paints and kin-
dred wares at wholesale
with an auhorized capital stock of
$20,000, all of which has been sub-
scribed, $2,000 paid in in cash and
$4,000 in property.

Mt. Clemens—Frank S. Stein, 57
Macomb street, has merged his dry
goods business into a stock company
under the style of the Mt. Clemens
Department Store, with an authorized
capital stock of $6,000, all of which has
been subscribed and paid in in cash.

has

and retail,

Trenton—The Story Parchment Co.
has increased its capital stock from
$296,000 to $496,000.

Saginaw—Preliminary consideration
is being given by local wholesalers to
plans for another good fellowship trip
this summer, this one to visit Central
Michigan territory West of Saginaw.
It probably will be held about the mid-
dle of August and President Hintz has
appointed a committee to arrange for
it, including Charles E. Watson, A. A.

Alderton, Harry R. Graham, Charles
E. Schoeneberg and Walter W. Smith.

Fremont — Derk Kolk, prominent
business man of this city, died Sunday
morning from a hemorrhage of the
stomach. Mr. Kolk had apparently
been in good health up to a few hours
before his death. Mr. Kolk,. who was
61 years old, was the secretary-treas-
urer of the Fremont Co-Operative
Produce Co., and secretary-treasurer
of the Fremont Creamery Co. He was
born in Muskegon but had lived in

 

Newaygo county since he was nine
years old.
Manufacturing Matters.
Lansing — The Bloomington Cut
Stone Corporation has changed its
name to the Michigan-Indiana Cut

Stone Corporation.

Adrian—Plans for an increase in the
daily production of automobile bump-
ers at the plant of the American Chain
Co. are announced.

Port Huron—The Brooks Brothers
Co., Port Huron’s newest industry,
will start production of wooden and
tin toys and mechanical specialties
within sixty days.

Bay City—The H. J. Hunt Showcase
Co. has plans for a factory addition,
with 10,000 square feet of floor space.
The company’s payroll is now 30 per
cent. greater than it was a year ago.

Holland—The O. E. Szekely Corpo-
ration, which moved its plants to Hol-
land less than two vears ago, is rapidly
becoming one of the leading industries
in the city. The plant now employes
150 men and the will be
increased to more than 200.

Flint—Buick will celebrate its silver
jubilee Aug. 1, when the occassion will
be marked with impressive civic and
industrial ceremonies. President Alfred
P. Sloan, Jr., of General Motors and
a large gathering of other dignitaries
ot the corporation will be present.

force soon

Detroit—The Turpin Manufacturing
& Distributing Co., 557 Melbourne
avenue, has been incorporated to man-
ufacture and sell hand soap, with an
authorized capital stock of $15,000,
$10.000 of which has been subscribed
and paid in, $8,000 in cash and $2,000
in property.

Grand Haven—The Challenge Ma-
chinery Co. is adding about 3,000 feet
of working space to its plant. It is

~ building a loading platform, two stor-

ies, which will aid materially in the
shipping department. The printing
equipment factory is running full time
with prospects for continued good busi-
ness.

Detroit—The Detroit Burner Corpo-
ration, 1917 First National Bank build-
ing, has been incorporated to manufac-
ture heat and cold developing units
and control systems, with an author-
ized capital stock of $30,000 preferred
and 15,000 shares at $1 per share, $45,-
000 being subscribed and $20,000 paid
in in cash. s

Muskegon—A new manufacturing
district will be opened just South of
Lakeside when the Accuralite Co., man-
ufacturer of pistons, starts operation.
This is the first plant to be erected
along the new _ industrial extension
built by the Grand Trunk Western
road. The Accuralite Co. is employing

   

July 25, 1928

about fifty men but will increase its
force materially as soon as production
gets under way in the new plant.

Tecumseh—The Cyclone Fence Co.
is moving to Tecumseh from Wauke-
gan, Ill., having purchased the large
factery buildings of the American Steel
and Wire Co., which have been un-
occupied for several yars. The only
thing asked of the town was payment
of taxes for the next five years. The
amount for the coming year which is
approximately $1,400 was immediately
pledged by the merchants. Between
forty-five and sixty men will be em-
ployed.

 

Thirty-one New Readers of the
Tradesman.

The following new subscribers have
been received during the past week:

F. V. Brown, Lansing.

W. A. Havens Lansing.

C. F. Baisel, Lansing.

Harold Hunter, Lansing.

W. H. Bala, Lansing.

R. R. Robinson, Lansing.

W. R. Craig, Lansing.

Leonard Belen, Lansing.

W. R. Hatch, Lansing.

Mrs. E. E. Hawkins, Lansing.

R. H. Hoppe, Lansing.

Geo. H. Phillips, Lansing.

Larabes Grocery, Lansing.

A. D. Snyder, Mason.

V. L. Palmer, Mason.

Esther L. Smith, Bath.

H. E. Ewing, Bath.

Chas. E. Morrison, Williamston.

F. A. Gorsline & Son, Williamston.

G. W. Cline, Okemos.

H. Derby, Portland.

North Portland Grocery, Portland.

Bidwell & Peabody, Mulliken.

Guy McLeod, Mulliken.

N. Newson, Charlotte.

Warren Shaul, Charlotte.

Collins & Newman, Charlotte.

C. J. Spears, Potterville.

F. W. Edwards, St. Johns.

&. B. Parr, St. Johns:

S. W. Temple, St. Johns.

—_+-.+____
Evidently in Bad Shape.

A physician, whose practice is con-
fined entirely to the rural section in
the Northern part of the State, is said
to be responsible for this urgent ap-
peal for consultory aid from a brother
physician in a distant city. Here it is:

Dear Dock—I got a payshunt whose
physical signs shows that the wind-
pipe has ulcerated off and his lungs
has dropped down into his stummick.
I have give him everything I know of
without effeckt, and this father is
wealthy and inflooenshial, as he is a
member of the Association & God nose
I don’t want to lose him what shall I
do ans by return male.

Yours frat
Dock Kenwarne.

—__2<-~-___
Women Attracted By Summer Colors.
In making up window trims and
displays remember there are warm
weather and cool weather colors. Cool
colors for use in hot weather are blue.
gray and green. Warm colors, such
as red and orange, are good to use in
winter. A dark blue background of
crepe paper and goods with blue and
white labels makes a harmonious dis-
play. Women notice the sort of colors
you use in your display, so remember,
on the hot days, which are here now,
use cool colors whenever you can.

 

 

 

“nae apa RO ‘eprom

 

 

 

we

 

“”

 

 

 

 

 

  

ane PAS RAN RG a, tiptoe

 

 

   

e

 

July 25, 1928

MICHIGAN TRADESMAN

5

 

Essential Features of the Grocery
Staples.

Sugar—Jobbers hold cane granulated
at 6.65 and beet granulated ta 6.45.

Tea—India ‘tea ‘has strengthened up
during the week, and this has had some
influence on this side. Business, how-
ever, has been quiet. Prices show no
special change in ‘this country, but
medium and low priced teas have been
a little weak.

Coffee—Mild coffees have moved up
a little during the week, speaking of
them green and in a large way. Green
Rio and Santos continued fairly firm
during the week, but late in the week
eased off a little. The market is pretty
much the same. The jobbing market
on roasted coffee 1s about unchanged,
but is gradually working up to take
care of the green advances which have
occurred in the last few weeks. The
general demand for coffee is fair.

Canned Fruits—While a liberal ton-
nage of California peaches is conceded

 

‘as a probability, packers insist that the

trading ‘basis is justified by the value
of the fruit and the size of production
and that the weak spots which have
occurred have pretty well disappeared.
The prune tonnage in California is es-
timated ‘to be about 15 per cent. under
the large output of last year, with the
stimulating effect of practically no
carryover and with an almost complete
failure of the crop in the Northwest.
California growers are bullish and are
unwilling to accept the offers which
packers are making. The raisin ton-
nage is estimated to be in excess of
360,000, with about a third of last
year’s supply still unmarketed. The
raisin outlook has not been encourag-
ing enough to cause free buying of
new crop while carryover has been
weak. Many operators there are skep-
tical as to the success of the efforts
being made by outside growers to get
together in marketing their crops is
the form of a pool which will enable
them through collective bargaining to
get a better price from independent
packers.

Canned Vegetables—Peas are not on
an important trading basis while the
crop is still being canned, and while
there is interest in fancy lines extra
standards and standards are rather
ignored, particularly the latter, as post-
ings indicate that the pack will run
largely to that grade. Speculative buy-
ing of Southern tomatoes is also ab-
sent and legitimate needs are con-
servatively regarded on the theory that
there will be a liberal production and
no haste is required in covering needs.
The spot and the fruit future basis are
being merged into the same range for
all sizes, with fair buying going on.
Corn is still quiet.

Canned Fish—The various fish packs
are moderately active in the jobbing
field. Fancy Chinook salmon sells
well and at a premium for preferred
brands, but lower grades are not so
much wanted. Pinks are available at
a minimum of $1.82'%4 ex warehouse.
None of the other fish are worthy of
special mention.

Salt Fish—1Warm weather is affect-
ing the consuming demand for all
kinds of salt fish, and with but nomin-
al support from the retailer the whole-

sale market is quiet and unchanged as

‘to prices and trading conditions. There

is no pressure to sell and weakness
has been avoided. In mackerel the
only concessions are on the off-grades
or those which do not look attractive.

Beans and Peas—The demand for
all varieties of dried beans, also for
dried peas, has been poor, but prices
continue about steady.

Cheese—The demand for cheese is
moderate, but supplies are small and
the market is steady to firm.

Molasses—The current warm weath-
er is tending to further slacken busi-
ness in an already quiet market. The
demand has eased off considerably and
local distributors say that buyers are
making a poor enquiry.

 

Prices are un-
changed, as holders continue to quote
at previous levels.

Nuts—Torrid weather has had its
effect upon the transient consuming
outlets for unshelled and for shelled
nuts but it has not dulled the keen
edge of the market nor caused any
haste to stimulate the movement by
cutting prices. Buyers ‘have’ been
looking around for goods for early fall
delivery and more business would be
passing if stocks in complete assort-
ments and in fair sized parcels could
be obtained. In shelled nuts import-
ers are carrying unusually light re-
serves of almonds, walnuts and filberts,
and as they cannot make favorable re-
placements at primary markets they
are not trying to effect a large turn-
over now when they think that the
market is on the upgrade.

Olives—The market in Seville con-
tinues firm and it is difficult to buy at
lower than asking prices. The strength
of the market abroad during recent
weeks is reflected here as buyers are
compelled to pay a premium over the
range a short time ago. A _ general
advance is to ‘be noted in most of the
offerings on the spot.

Pickles—The generai situation is
strong in the pickle market owing to a
lighter carryover than in recent years.
The more Northern States expect to
have stocks after August 1, which will
relieve the situation. In the South
production has not been up to expec-
tations. Salters and picklers have been
conservative in contracting for their
acreages and with normal growing
conditions during the balance of the
season a fair sized crop is anticipated.
The industry is regarded as on a much
better footing for the season than in
several years. ‘The retail and jobbing
movement in all grades of pickles is
better than average for the season. The
recent hot weather has materially in-
creased the demand.

 

Vinegar—The spot market is strong
in tone due to the scarcity of all types.
Cider vinegar is short of requirements
and will remain so until deliveries are
made from the coming crop.

Sauerkraut—Canned and bulk kraut
are quiet as consumer outlets are at
their minimum and buying for the fu-
ture is being postponed until the size
of the cut from the present acreage is
determined.

Rice—With less than the usual
quantity of domestic rice held on the
spot and backed up by an equally

strong situation ‘throughout the South,
the local market ‘has continued firm
during the past few days on the basis
of former quotations. Assortments
are ‘being broken and are difficult to
bring back to normal owing to the
cleaning up of some varieties in all
positions. This is noticeable in Blue
Rose and some other types. Buying
is not particularly heavy but it is con-
tinuous.

Molasses—The
dull
everything at about unchanged prices.

—__+~2<.___

Review of the Produce Market.

Apples—Western Winesaps, $3 per
box; grown Transparent
Duchess, $2.50 per bu.

Asparagus—$1.50 per doz. bunches
for home grown,

Bananas—5@@6c per Ib.

Beets—New, 60c per doz. bunches.

Blackberries—$3.50 per 16 qt. crate.

Butter Beans—$2 per bu. for home
grown.

Black Raspberries —$3 per 16 qt.
crate.

Butter—The butter market has ruled
steady to firm during the week, with
first a slight advance and then later,
a slight decline. Fancy butter is firm
and somewhat scarce. Jobbers hold
firsts at 44c; fresh packed in 65 Ib.
tubs, 43c; fresh packed in 33 Ib. tubs,
434.

Cabbage—Home grown, $1 per bu.

Cantaloupes—Imperial Valley stock
from Arizona sells as follows:

and
for sweets

Syrup market

shows ‘business in

home and

 

Jumbes, 455 2 2 $3.50
WEMOOS, SOS 222 3.50
Standards 9200 3.00
Dats 1.60

Carrots—Home grown, 40c per doz.
bunches.

Cauliflower—New from Calif. $3.25
per doz.

Celery—Home grown, 50@60c per
bunch, according to size.

Cherries—$2.50 per crate for sour
and $3.50 per crate for sweet.

Cocoanuts—$1 per doz. or $7.50 per
bag.

Cucumbers—Home grown hot house,
$1.25 per doz.

Dried Beans—Michigan Jobbers are
quoting as follows:

tC) Ee Pea Beans: . $10.25
Eight Red Kidney ..__________ 9.25
Dark Red Kidney =. 9.25

Eggs—The market is unchanged
from a week ago. Jobbers are paying
28@29c for strictly fresh, according

to quality.

Grape Fruit —
$6.50@7 per crate.
Green Corn—55c per doz. for II.
Green Onions — Heme grown, 20c

per doz. bunches.

Florida commands

Honey Dew Melons—$2.25 per crate.

Lemons—Ruling prices this week
are as follows:
SO SS ae ae ae $9.50
G00 Sapkist 2.02 9.50
G00 Red Ball ee 9.00
300 Red Ball) ee 9.00
Lettuce — In good demand on the
following basis:
Home grown iceberg, per bu. ----$2.00
Outdoor grown leaf, per bu. _--- .90

New Potatoe—$2.50 per bbl. for Vir-
ginia stock; home grown are coming

freely, finding a market on the basis
of $1 per bu.

Onions — Texas Bermudas, $2 per
crate for yellow; Spanish, $2.25 per
crate; Walla Walla, $2.75 per 100 Ib.
sack.

Oranges—Fancy Sunkist California

Valencias are now on the following
basis:

V6 $9.00
R50 9.00
76 ee 9.00
200) 22 9.00
ONG ee 9.00
Oe 9.00
208 9.00

Peaches—Hilly Bell are now in mar-
ket, commanding $2 per bu.; Elbertas
from Georgia; $2.75 per bu.

Peppers—Green, 50c per doz.

Pieplant—Home grown, $1 per bu.

Poultry—Wilson & Company pay as
follows:

Pleavy fowls 92 24c
Pteht towls 223000 17¢
Heavy broilers... 0. 30¢
Light W. L. broilers 0... 18c

Radishes—20c per doz. bunches for
home grown,

Red Raspberries—$4 per 16 qt. crate.

Tomatoes—Home grown hot house
are now in market, commanding $1.25
per 7 lb. basket.

Veal Calves — Wilson & Company
pay as follows:

FPaney 920 ae
Good 2 19¢
Meaning 6002 16c
Poor 2 10c

Watermelons—40@60c for Georgia
stock,

Annual Meeting Michigan Wholesale
Grocers Association.

Saginaw, July 24—The annual con-
vention of our organization will be
held at the Book-Cadillac, Detroit,
Aug. 1.

Arrangements have been completed
for a highly interesting and practical
meeting.

We have been fortunate enough to
secure for this meeting speakers who
have a real message on topics of ob-
sorbing and vital interest to the whole-
sale grocery fraternity, as follows:

Roy L. Davidson, President National
Wholesale Grocers Association. Ad-
dress—?

Allen Rodgers, Supervisor, Public
Relations, New York Central Lines.
Address Transnortation and_ the
Great. American Crop.

C. Palmer Meredith, President, of
Ohio Wholesale Grocers Association.
Address—tTri-State Association Ac-
tivitv.

H. E. Thunhorst, General Secretary,
American Grocery Specialty Manufaec-
turers Association. Address — The
Manufacturers Position.

Sidney Ballou, New York City, Ex-
ecutive Secretarv, Sugar Institute. Inc.
Address—The Functions of the Sugar
Institute.

James M. Wilson, President, Kala-
mazoo Home Owned ‘Store Associa-
tion. Address—lIabor and Business.

David B. Chindblom, President Mul-
ler Bakeries, Inc., Grand Rapids. Ad-
dress— The Economic Position of
Home Industrv.

Banquet and entertainment at 6:30
p. m.

The Detroit Association of Manu-
facturers’ representatives are sponsor-
ing the entertainment.

You will be surprised, and not dis-
appointed.

A profitable day, a pleasant evening.

P, T. Green, Sec’y,

 

 

  

6

 

AETNA REBUKED BY COURT.

 

Litigious Insurance Company Not
Favored by Federal Judge.

From time to time I have presented
cases arising out of the tendency of
some insurance companies to quibble
over the payment of insurance money
—ridiculous and wholly illegal subter-
fuges seized upon to avoid the pay-
ment of insurance policies.

I have now a case which in my
judgment marks the limit of an at-
tempt on the part of a notoriously liti-
gious company to escape the payment
of a policy. This was a case brought
by a man named Tough, or rather by
his administrator—T ough was killed—
against the Aetna Life Insurance Co.,
of Hartford, Conn., to recover money
on a life policy which Aetna was car-
rying on Tough’s life.

Every insurance policy contains a
clause to the effect that if the insured
changes his occupation to one more
hazardous than one he was. in
when he took out the policy, the in-
surance payable under the _ policy
should be reduced to what the prem-
iums he had paid would have brought
in the extra hazardous employment.

the

To make that clear, suppose you are
a ‘business man with a store—no spec-
ial hazard about it. Life insurance in
that occupation costs you $50 a thou-
sand and you take out $1,000. You
change your occupation to superin-
tendent in a gunpowder factory, an
extra hazardous employment. The
rate on you as a gunpowder superin-
tendent would have been $100 a thou-
sand. You are blown up and killed.
The company would take the position,
and properly so, that since the $50 you
had paid would only buy $500 of in-
surance as a gunpowder superintend-
ent, its liability under the policy is
$500 instead of $1,000.

Under the facts set forth, the com-
pany’s position would be fair and rea-
sonable, but in order to reduce its lia-
bility, the company is constantly seizing
on insignificant trifles which it claims
evidence a change to a more hazard-
ous or a less preferred occupation.

As an example, take the case I am
about to discuss. This policy contain-
ed the following clause:

In the event the insured is injured
after having changed his occupation to
one classified by the company as more
hazardous than that stated in the pol-
icy, or while he is doing any act or
thing pertaining to any occupation so
classified, except ordinary duties about
his residence or while engaged in
recreation, in which event the com-
pany will pay only such portion of the
indemnities provided in the policy as
the premium paid would have pur-
chased at the rate, but within the
limits so fixed by the company for such
hazardous occupation.

When Tough was insured he gave
his occupation as an office man who
did some traveligg. While on a trip
to one of his employer’s properties a
fire broke out, and he helped fight it.
While fighting it he was killed and
the insurance company insisted on pay-
ing him a reduced sum on the ground
that in fighting the fire he had changed
his occupation to that of common
laborer, which was a more hazardous
occupation than that of office man.

MICHIGAN TRADESMAN

In the expressive language of the
street, can you beat that?

Well, the court made short shrift
of such a flimsy defense and ordered
the company to pay the full sum. This
quotation from the decision will inter-
estingly illustrate the point of law in-
volved:

Defendant contends that under the
pro rata clause plaintiff cannot recover
the face (of his policy), but must re-
cover less, that he had changed his
occupation to one classified by the
company as more hazardous, and that
he was injured while he was doing an
act pertaining to an occupation classi-
fied by the company as more hazard-
ous than that stated in the policy (that
of common laborer).

I think the contention wholly with-
out merit, both upon reason and by
overwhelming weight of authority.

Apart from the rule that policies
must be construed most strongly
against the company, I think as a mat-
ter of common justice and fairness it
is most unreasonable to say that a per-
son employed in a supervisory capacity
passes out of his occupation and be-
comes a laborer merely because, in an
emergency, he puts his brains to work
directly by *’s own hands, instead of
by orders through the hands of an-
other, and I think under the evidence
in this case that what Tough did was
as much in the line of his duties as an
officer and agent of the company, as
such work, if done by a laborer, would
have been in line with his.

If mistaken in this view of the facts,
however, it is yet plain that the de-
ceased was not actually engaged in the
occupation of a common laborer or
doing any act or thing pertaining to
that as an occupation, but that what
he did was merely casual and incident-
al, and under an emergency, so that,
for a much stronger reason, the cases
holding that the clause invoked by de-
fendant do not apply to a mere casual
act here.

I therefore reject as wholly unten-
able defendant’s suggestion that plain-
tiffs recovery should be on the basis
of a common laborer.

Of course, if the Tough estate had
been.a large one, this disputatious life
insurance company would have paid
the loss promptly, without quibble or
controversy; the estate
was small and the deceased was not
in the enjoyment of rich and influen-
tial friends, the Aetna Co. undertook
to avoid the payment of an honorable
obligation in a manner that does not

but because

appeal to business men generally as
either fair or equitable. Because of
this steadfast policy on the part of the
Aetna Co. to litigate everything on the
slightest looks as
though the man who buys an Aetna

provocation, it

policy may possibly acquire a lawsuit
for his heirs at the same time.
Elton J. Buckley.
[Copyrighted, 1928.]
—__>2-.—___
The Gezons Took Their Vacation in
Canada.

Wyoming Park, July 24—For a
vacation this year we decided upon
Niagara Falls and naturally the chil-
dren wanted to see Canada. Crossing
the river at Detroit we were greatly
impressed by the fast and cheap ferry
service over to Windsor.

These ferries give six minute ser-
vice all day and the fare for car and
five passengers was only 60 cents.

Traveling gypsy style we made camp
at Windsor the first night—fine camp,
only a little too close to the railroad.
I was amazed at the number of trains
over the Canadian Pacific. In forty
minutes three passenger trains and
two large freights pulled in and they
were well filled.

 

Evidently the people of Canada do
not favor busses and trucks for we did
not see many there.

The railroads are in wonderful shape,
rock road beds, clean and neat build-
ings and fine crossings.

Crops in Canada are as far advanc-
ed as in Michigan, with the haying
done and harvesting in progress.

Did not see much livestock and not
much corn, but plenty of oats, wheat
and what looked like tobacco. Nearer
Hamilton and Niagara there was more
stock and fruit was plentiful, especially
grapes.

Made some enquiries about business
and visited some nice stores

They have their chain grocers—the
Dominion stores and M. & P. stores
and others—but they do not seem to
cut much of a figure in that country
yet.

The roads in Canada are fine and the
tourist camps the best we have ever
seen.

Speaking of the latter, I think Cleve-
land has the finest in the country. It
is situated at Euclid Beach, a wonder-
ful amusement park. They claim this
park is the best conducted in the
United States and, judging by the
class of people I saw there, I guess it
is. This tourist camp charges $1.50
admission, which tends to keep out
undesirables.

It seems to nie that iY:ny towns, in-
cluding Grand Rapids, should pay a
little more attention to their tourist
camps.

I visited a number of grocery stores
in Cleveland and Detroit and wherever
they had _ up-to-the-minute _ stores,
business was fine. The dead ones
were complaining, of course. It is the
same all over. If you go after the
business it is there; chain stores can-
not keep the live ones from getting
their share. Paul Gezon, Sec’y.

——_~+->___
Issues Pamphlet on Sheets.

A pamphlet emphasizing the ad-
vantages of longer sheets and fixing a
minimum length of 108 inches, before
hemming, for satisfactory service, has
been issued by the Cotton-Textile In-
stitute, Inc., through that organiza-
tion’s “New Uses Section.” The
pamphlet, according to the institute,
was prepared by Ernest C. Morse in
collaborating with Miss Susan L.
Bates, consumer consultant, and deals
with the advantages to health and
comfort which proper sheets insure.
Attention is called to the fact that beds
for hotel and home use have a stand-
ard length of 78 inches and a mattress
from 75 to 76 inches.

—_>--_____
More Advances on Sheetings.

Advances on wide sheetings, sheets
and pillow cases are now becoming
general in the cotton goods market.
Following the announcement of the
increase to a basis of 58 cents for 10-4
Pequot bleached goods by Parker,
Wilder & Co., three other concerns
announced advances, effective yester-
day. These were Taylor, Clapp &
Beall, the Riverside and Dan River
Mills and Pacific Mills. It is expected
that the Pepperell Manufacturing Co.
will take action either to-day or next

   

July 25, 1928

week. For comparable qualities
increase is about 2 cents a yard.

é as Be

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FURNACES

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Special attention to perfect Ventilation.

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Grand Rapids Awning & Tent Bldg., Grand Rapids, Mich.

 

 

 

 

   

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July 25, 1928

MICHIGAN TRADESMAN

 

7

 

The Day For Decision Is Not Far
Away.

Grandville, July 24—Government by
assassination has never been success-
ful on the American continent. Al-
though the great republic of the
United States has experienced no less
than three presidential murders, re-
sults have not been destructive to the
well being of the country.

Some of our most unpopular presi-
dents have passed their terms without
molestation, while the finest spirits of
the republic have been shot down by
cowardly curs, like tigers in the jungle.

From these facts it is not easy to
argue that the late assassination in
Mexico has anything to do with the
masses there being ill governed or
tyrannized over in the least. The
assassin of Obregon does not give any
reason worth considering as to why
he fired the fatal shots.

It is the same feelings agitating
muddled brains which lead to murder
in our every day life, among the com-
mon people, that are the cause of presi-
dential murder.

The kings and queens of Europe
have been remarkably free from these
tragedies which have blackened the
records of the republics of the earth.
Obregon was not slain because he was
a tyrant. Such excuse is not indulged
in by his slayer.

That act is of a piece with so many
of the violations of law and _ order
which take place every day in our his-
tory. Discontented minds, for want of
a governor, fly into a rage and com-
mit murder.

Mexico has long been a country of
outlawry and misdemeanors at which
the honest people of the land shudder
and draw their cloaks more closely
about them.

The wretch who slew President
Obregon of Mexico will condone the
act with his life and the government
will go on as before. One may ask
why such things be without receiving
an answer.

Well might we ask why Abraham
Lincoln was assassinated, that gentle
spirit whose love for all human kind,
friend and foe alike, was akin to that
saintly passion of our Savior in the
earlier days of the world. There seems
nothing too vicious for these president-
killers to commit, which leads to the
belief that Obregon, president of our
sister republic, may have been a model
leader of his people.

“Do not harm him,” pleaded the
mortally wounded McKinley when an
angry populace were anxious to vent
their anger upon the assassin of the
president. No matter how gentle the
spirit of the leaders, that does not pro-
tect them from the vile and wicked
spirits that prowl through world so-
ciety intent on deeds of devilish fer-
ocity and murder.

Obregon in his bloody grave ought
to teach the Mexicans a lesson, but
will it? Not likely. The death of Lin-
coln did not teach Americans to obey
the mandates of a higher nature, and
Mexicans were never noted for their
freedom from savagery.

There must come a realignment of
nations before peace and good will
comes to rule North America. In
speaking of the continent, does it not
seem that the time is fast approaching
when present national lines will be-
come extinct and the American con-
tinent come under one government and
one flag?

This might be brought, not by the
arbitrament of war, but by the calm
counsels of peace and good will among
men. Can cold blooded assassination
possibly lead to such result? It does
not seem calculated to, of course. Peo-
ple will argue that we have enough
conflicting nationalities in our midst at
present without adding to difficulties
by annexing trouble in the shape of
Mexican nondescripts.

That the North American continent
should come under one government is

manifest destiny which has been ap-
parent since the days of Jackson and
Calhoun. In those times territory was
sought to enlarge the slave area of the
United Staites. To-day we seek to
unionize the whole continent under one
flag.

With America one republic, from
the pole to the Isthmus, a new era
would dawn for the United States,
making it the greatest power for good
among the nations of the world which
ever existed.

Although the Obregon murder may
set our people more antagonistic to
Mexico and her people, it is really a
symptom of an advance instead of re-
cession of annexation sentiment. The
greatest good to the greatest number
should be the aspiration of all Ameri-
cans and this can be brought about
only through stretching the hand of
the Washington government over all
North America.

Of course, the coalescing of Canada
with the United States would ‘bring no
evil results. With Mexico a state in
the Union her internal affairs could be
regulated in a way which would be of
benefit to her people.

When this subject of annexation
comes up, as it will at no distant day,
there will be objectors, of course, but
the large majority of our people will
take the side of a greater government
in order that the destiny of the United
States may be fulfilled to the utter-
most. H'iow long before that day
comes depends on the spirit of peoples
on both sides of the Rio Grande.

‘Manifest destiny points indelibly to
this republic of the world including
within its boundaries the whole great
continent, and the sooner this is real-
ized the sooner will the glad consum-
mation take place.

The assassination of President Ob-
regon will rather hasten than put off
the day of final decision.

Old Timer.
—_—_o- > ___
Meet Chain Stores With 5 and 10 Cent
Articles.

Washington, July 24—Here is a sub-
ject well worth the consideration of
every retail grocer, as he contemplates
present conditions and those that are
yet to develop. You are doubtless
aware that the “Five and Ten Cent
Store” has entered the retail grocery
field. No, it probably has not reached
your market yet, nor indeed has it be-
come a very general innovation. In
New York it is a fact.

Within two days after the first such
store opened in New York City, I
made it a prolonged visit, analyzed
carefully its general plan and studied
carefully its arrangement, etc.

I am now disposed to advise the
progressive forward-looking merchant
to become a pioneer in this matter and
not wait until such a store actually
opens next door to you in order to
attempt to meet the situation.

There are numerous food items that
can be sold for five and ten cents, and
this fact is the basis of these stores.
The ‘best way to curb the development
of such stores is for the independent
retail grocer to meet the idea before
these stores become intrenched in the
field of food distribution. This can be
done_by featuring one or two counters
down the center and forefront of your
store, whereon you will feature pack-
ages and canned foods that can be sold
for five and ten cents.

These five and ten cent tabies should
ve kept in orderly, neat condition and
not allowed to develop into junk heaps,
as might be the tendency unless the
clerks are cautioned and supervised.

Consult your wholesale grocers con-
cerning this matter and receive from
them that valuable assistance and co-
operation they are in position to afford
you in order to carry forward this plan.

J. H. McLaurin,

Pres. American Wholesale Grocers’

Association.

Corporations Wound Up.
The following Michigan corpora-
tions have recently filed notices of dis-
solution with the Secretary of State:

Royal Oak Sales, Royal Oak.

National Oil Corporation, Fordson.

G. E. Bursley & Co., Niles.

Sanders-Egbert ‘Co., Cassopolis.

Argus Realty Co., Detroit.

Bacrason Land Co., Detroit.

W. J. McKee Machinery Co., Detroit.

Bestwall Manufacturing Co., Detroit.

Swann Mercantile Co., Lansing.

J. Shurgin & Sons, Inc., Detroit.

Fitz-Pat Products Corporation, Battle

Creek.

Stamp Land Corporation, Detroit.

Piggly-Wiggly Stores, Inc., Grand

Rapids.

Buhl Malleable Co., Detroit.

Schroder Bros., Battle Creek.

Central Dry-Kilns, Inc., Reed City.

Superior Magnesite Products Co., Es-
canaba.

Lubetsky Brothers Co., Grand Rapids
Peckham Furniture Co., Lowell.
Anchor Lumber Co., Detroit.
Dr. D. 'C. Bell, Detroit.
Cady Candy Co., Lansing.

Black Leads Early Color Trend.

In the early trend for fall, black is
well in the lead in color preference in
garments and silks. There is no mis-
taking the vogue for black, it was said
yesterday, although as the season ad-
vances other shades may rival it. Also
favored at the moment are browns on
the order of Autumn, chocolate and
whippoorwill shades. In ‘blues the In-
dependence tone is well liked. The
beige tones are likewise being em-
phasized, notably bisque, marron glace
and flicker. In some quarters the be-
lief is held. that the wine red shades
will ‘be very popular later on.

 

MICHIGAN—The Ideal Vacation Land

 

 

 

 

 

Day
ok D Station-to-Station
RAPIDS to: Rate

Alma $ .50
Alpena 66 1.10
Aubon. 2 -70
ay City .75
Birch Run —.--_--____ 70
Glare 2 60
Clio PY
East Tawas _.______..__-_ 95
is .70
Flushing .70
Frankenmuth —-~~------ 75
Gaviecd — 1.00
Gladwin __.-..-_-____.-_- -70
Geayling —.__-__________. 85
Prarcieon: 2 .65
Houghton Lake -------- 75
Hisea = 50

Third of a Series of five

advertisements concerning

the advantages of Mich-

igan as the “Ideal Vaca
tion Land.”

 

 

MICHIGAN BELL
TELEPHONE CO.

between high bluffs and past green meadows. To this region, the
visitor always will feel the urge to return.

The vacationist is only as far from home as the nearest telephone.
And, Long Distance Rates Are Surprisingly Low! Note the
following Day Station-to-Station rates for a three-minute con-
yersation, between 4:30 a. m. and 7:00 p. m., to representative
doints in Northeastern Michigan:

 

Calls Attention to
Northeastern
MICHIGAN

(In the Lower Peninsula)

Wave-washed air, cleansed by
Lake WHuron’s crystal waters,
sweeps across the altitudes of
Northeastern Michigan, giving
that section an invigorating sum-
mer climate.

The well-shaded, broad beaches
of sceres of beautiful inland lakes
are joined by excellent highways,
making this vacation land quickly
accessible to the entire popula-
tion of the Middle West. Im-
portant industrial, banking and
trading centers dot the district. 4

Rivers, too, contribute to the at-
tractiveness of the section. The
far-famed Au Sable courses its
way 250 miles through forests,

Da
Ce D Sensian ed Statin
Rate
RAPIDS to:
Einwoo@ =. $ .70
Midiang .60
Mt. Morris ._.._____ 75
Mt. Pleasant —_________-- 55
Munder --. 75
Oscoda ee ee eee 1.00
Ovid ..___ ee -50
Gwocse . C8
Hegde) «fa
Roscommon __...-.- .80
Saginaw —__._._- eo ee .70
Stavidieh _.. 3... 25
St. Chartes .65
St. Joanne =. -50
Wade oo -80
West Branch _...._-~—- .80
Whittemore —_---------- 85

You can keep in touch
uith home and office by
Long Distance Tele-
phone. Watch for the
Blue Bell Sign.

 

 

 

 

 

MICHIGAN—The Ideal Vacation Land

 

 

 

 

   

8

THE CHAIN STORE PROBLEM.
In an article on page 11 of this
week’s issue of the Tradesman Edward
F. Roberts, editor of the Dry Goods
Economist, attempts to minimize the
deplorable condition in which the in-
depedent retailer finds himself to-day,
due to the great and rapid growth of
the chain store. :

Mr. Roberts claims that the daily
grist of articles and news matter per-
taining to this condition makes out a
worse case than is actually the fact
and so discourages the independent.
He also quotes certain statistics to sup-
port his position. Statistics to the
man who has spent a life-time in
building up a business are very poor
nourishment when he finds his busi-
ness slipping out from under him due
to an influx of competing chain stores.

Mr. Roberts repeats that favorite
chain store chant, “The inefficient
merchant must go.” Inefficient? Is the
merchant who built up a_ successful
business over a period of years any
less efficient than the chain store op-
erator? These merchants are not being
wiped out bcause they are “inefficient.”
They are being worn out by attrition;
by the force of great numbers.

Two grocers doing business on one
block for many years have built up
a fine and successful business for each
store. Gradually chain stores begin to
come into the neighborhood, and in
addition chain stores of other types,
all of which carry articles heretofore
profitably sold by the original two ip-
dependent grocers. Little by little the
old grocers lose their trade; even
though some of these chain stores
operate at little or no profit for a time,
they are a'ways doing some business.
Soon the old independent grocers can
no longer do business profitably. They
hang on in the forlorn hope that things
will change. They do. The creditors
have an auction sale.

This is the most serious economic
cendition which confronts this country
to-day. We will soon have a few. super-
chains controlling all business and. the
rest of us will be chain store clerks,
porters and book-keepers.

The Federal Trade Commission,
which is soon to undertake an investi-
gation of the chain store situation, un-
der the Brookhart resolution, has a
serious task before it and one fraught
with consequences for every person
in this country. The chains may be
both legally and morally right in ex-
panding their business, but for the
good of the country and every person
threin a halt must be called.

The late Senator Frank B. Willis,
in an address made on March 10 in
Columbus, Ohio, made the following
statement: “Chain stores are having
their effect on the small business man.
There is no longer the incentive for a
young man to enter business for him-
self, because if he does he is soon
brought face to face with a condition

MICHIGAN TRADESMAN

store competitor or turn his property
over to the chain. He thought he could
save most of his bacon by taking the
latter course. He wasn’t ready to go
out of business, but the choice was
hardly his.

 

OLYMPIAN DOLLARS.

American dollars to the tune of more
than a billion “went abroad” for in-
vestment during the first six months
of this year. This is a record for any
similar period in history.

On an average, American foreign in-
vestments have increased by approxi-
mately $1,000,000,000 a year since the
While the second half of the
year cannot be safely counted upon,
it seems fairly certain that 1928 will
represent the peak thus far reached
in the amount of American capital put
to work outside of the United States.

This movement is a phase in the
growth of American financial empire.
It is natural and inevitable. The only
known danger lies in a possible lack
of caution and acumen on the part of
American financiers. Experience is the
only sure teacher, and the United
States has not had the extended ex-
perience in this realm of finance that
Great Britain has had.

At present these two nations share
predominance in this field. The total
of American investments abroad as yet
far from equals that of the British.
That it will do so during the present
generation is expected. But there is
no actual conflict between the United
States and Great Britain in this phase
of financing, and the financiers of both
countries are laying their lines to avoid
such a conflict in the future.

This is the course of wisdom. The
prestige of possessing the financial
capital of the world would not be
worth any manifestation of hostility
which might have disastrous results
for world peace.

war.

 

RESPECT FOR OUR ELDERS.

Coincident with a report from the
American Child Health Association
that the infant mortality rate in the
cities of the United States was lower
in 1927 than ever before, Dr. Ira S.
Wile reports to the National Commit-
tee on Mental Hygiene that the ex-
pectation of life in this country has in-
creased by fourteen years since 1870.
Medical science is making immense
strides of which we are seldom cog-
nizant, but the other side of the pic-
ture is a falling birth rate.

Dr. Wile’s figures show that, despite
the small proportion of infant deaths,
the comparative percentages in various
age groups indicate that the population
is steadily growing older. While in
1870 children under ten accounted for
26.8 per cent. of the population, in
1920 they accounted for but 21.7. On
the other hand, only 5 per cent. of the
people in this country were over sixty
in 1870 and 7.5 pr cent. were over

in which he is compelled to face busi- «sixty in 1920. In fifty years the num-

ness destruction or else sell out to

ber‘of people over fifty has increased

the chain stores.” “ages” by almost 50 per cent.

This is exactly what one medium-
size department store owner has ~just

been forced to do, a store with avvol- |
ume of about $500,000 per annum. He

either had to face still another chain

This relative change in the propor-

“tien ef age groups is held responsible

for. a new- attitude toward age. It is

no longer so uncommon as to com-

mand the veneration it inspired when

it was a rare and noble thing to grow
old in years and wisdom. Our respect
for our elders has grown less because
there are so many of them.

 

To a world once enlivned by the
dinosaur and the ichthyosaurus, Dr.
E. P. Packard has now added the
pterosaur. A fossilized bone of this
flying reptile, whose wing spread was
sometimes twenty feet, has been dis-
covered as near home as Oregon. Sup-
posedly he disported himself along the
shores of the sea which once extended
as far East as the Ochoco Mountains.

Why these flying dragons failed to
maintain their conquest of the air is
not known. It may have been because
they had no feathers. It may have
been that they became extinct simply
because they were too large. For
whatever cause they died out, and with
them perished the secret of how a rep-
tile might fly.

On the whole, we are glad that it
was only a fossilized bone and not a
living specimen which was discovered.
Modern dragons have been found and
mythoiogy confirmed, but fortunately
the giant lizards of the South Seas can-
not fly. We are in no danger of an
invasion. But if a live pterosaur had
been discovered in Oregon he might
have taken it into his head at any time
to fly about the country. If a buzzard
wrecked an Nicaragua,
think of the havoc an angry pterosaur

airplane in

could wreak along our nice new air
mail routes.

 

RAILROAD-EXPRESS PLANS.

To the many absorptions and merg-
ers which have made financial history
during the last year has

now been

added a plan under which the rail- -

roads will take over the country’s ex-
press business. The project contem-
plates acquisition by the roads of eith-
er the assets and property or the stock
of the American Railway Express
Company and organization of a new
corporation under their control. Suc-
cessful culmination of negotiations
now pending, it is said; will add no
less than $300,000,000 annually to the
income of the The plan, as
proposed, demonstrates anew how the
raMroads are reaching into fields once
foreign or supplementary to them. Af-
ter the possibilities of bus travel had
been demonstrated, the railroad or-
ganized their own bus lines. More
recently they have become interested
in air transport, and several are now
participating in a plan for transconti-
nental air-rail travel. On these de-
velopments the public is keeping a
watchful eye, chiefly concerned with
the hope that the result will be im-
proved service.

roads.

 

SAVING WILD LIFE.

Several proposals emanating from a
recent conference of Canadian game
officials to plan greater protection for
wild life have attracted the attention
of American sportsmen. The formation
of a Dominion game protective asso-
ciation was urged, to the end that a
well-balanced general program of

game conservation might be adopted
One of the sugges-

for all Canada.

   

July 25, 1928

tions was that there should be. fixed
daily and season bag limits tor all
provinces and that the tendency should
be to reduce and not increase the
present limits. Another dealt with
the difficult problem of controlling
predatory birds and animals without
inviting general slaughter in districts
where they can do no serious harm.
Still other recommendations involved
the control of diseases which prey up-
on birds and game, the extension of
sanctuaries and the education of hunt-
ers in the principles of true sportsman-
ship. These suggestions should afford
an example to sections in the United
States that are backward about pro-
tecting many species from extinction.

 

HAVE NO TIME FOR RELIGION

Really to know Christ and to think
rightly about him is not easy to-day.
Men say they have very little time.
They are busy and absorbed with other
things. Men have probably always
been in a hurry, but never did rush
about in such frantic haste to get
somewhere, or nowhere, as they do
to-day.

Men are paced by machines and we
are all called upon to “speed up” and
to “step lively.” What wonder, then,
that men have little reserve of interest
or of time, on Sunday or any other
day, to consider the things that belong
to peace and to know Christ.

But just because we are so busy, is
it not the more necessary that we
should allow the masterful Christ to
enter our lives, that amid all the clam-
orous appeals we may perceive the
things for which to strive and have
some great organizing purpose about
which to concentrate our energies?
Seek first, not last. His Kingdom is
purpose and into our lives will come
peace and proportion and power.

CHAIN STORE CRIMINALS.

The arrest of nineteen A. & P. and
Kroger store managers in Ohio and
Indiana for giving short weight on
almost every conceivable food product
sold in bulk and weighed in the store,
followed by pleas of guilty and the
prompt payment of fines ranging from
$10 to $25, shows very clearly that
such action is countenanced and en-
couraged by the two chain organiza-
tions. In no case were appeals taken.
Seventeen of the nineteen men who
proved to be members of the criminal
class are still in the employ of the
chain stores, leading to the belief that
criminals who will ruthlessly swindle
the public find favor in the eyes of the
A. & P. and Kroger combinations.

Any cases of this kind in Michigan
should be brought to the attention of
L. P. Strong, Chief of the Division
of Weights and Measures, Lansing,
who will make short shift in dealing
with criminals of this character.

 

 

One predicts a future for the school-
boy who wrote the following terse
narrative about Elisha: “There was a
man named Elisha. He had some
bears and lived in a cave. Some boyg
tormented him. He said: ‘If you keep
on throwing stones at me, I'll turn
the bears loose and they’ll eat you up.’
And they did, and he did, and the
bears did.”

 

i
{

 

 

 

   

 

"
Ma
A

|
A

 

 

Es
2

 

duly 25, 1928

MICHIGAN TRADESMAN

 

9

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

Out Around last week included calls
on some of the merchants of Greenville
and Belding. It is a genuine pleasure
to visit both cities, because of the large
number of strong friends the Trades-
man ‘has in both business centers.

It does not require an extended in-
vestigation to ascertain that Rockford
is gaining ground every month. Evi-
dences of improvement and expansion
are to be seen on all sides. -It was a
happy day for Rockford when the
Krauses concluded to locate their tan-
ning and shoe factory in that town.
These industries have changed the
character of the town completely.

Obetts Bros., who recently added a
meat market to their grocery store at
Greenville, state that the innovation
has proven to be a welcome addition
to their business.

I had heard so much about the
wretched condition of the detour be-
tween Greenville and Belding, pending
the construction of a 22 foot cement
pavement all the way on M 66, that I
was looking for an unpleasant experi-
ence. I was happily disappointed.
Aside from dust and the narrowness
of the highway in some places, the
detour is not bad at all. I do not
think it is more than three miles long
and will soon cease to be used as a
detour, because the pavement will soon
be completed the entire distance be-
tween the two cities.

My first call at Belding was on the
new landlord of the Hotel Belding,
who ‘has recently completed the re-
decoration of his dining room, which
looks very inviting in its new garb of
paint.

I was pained to learn of the pro-
tracted illness of E. C. Lloyd, the dry
goods dealer. He is convalescent at
home, after an operation for the re-
moval of his tonsils, and expects to
resume his position behind the coun-
ter in the course of a week or ten days.
His store has been managed during
his absence by his son, who appears to
take to the dry goods trade as natur-
ally as a duck takes to water.

I hear it frequently stated that
Belding has more good dry good stores
than any other city of its size in Mich-
igan. I think the statement is well
grounded.

On leaving Belding via one of the
most wonderful gravel roads in the
State—the straightaway thoroughfare
from Belding to U. S. 131—I was sur-
prised to learn it was closed so far as
Cook Corners, which involved a de-
tour back over M 66. I was told that
the road from Belding to Cook’s Cor-
ners was being cemented, which prob-
ably means the beginning of a com-
plete line of cement all the way to U.
S. 131. I shave enjoyed the scenic
beauties of this route so many years
that I shall rather feel cheated when
the pavement is completed and_ the
speed limit correspondingly increased.

At Grattan I was greatly pleased to
note the improved appearance of the
Lessiter store. The elder son of the
former owner, Walter, 18 years of age,
has taken matters in hand, in co-opera-

tion with his mother, and made chang-
es which give the store the best ap-
pearance it has presented for years.
The young man is bright eyed and
clear headed and I shall expect to see
him make a record for himself and the
estate he is undertaking to serve with
so much care and thoroughness.

I wish every reader of the Trades-
man would arrange to cover M 40, be-
tween Jamestown and Allegan, now
while the country is in its most beauti-
ful garb of green and gold. The dis-
tance is only twenty miles and the
route should be covered both ways in
order to detect all the landscape at-
tractions. It jis a succession of won-
derful hills and fertile valleys, with
long distance vistas on both sides
which are all the more attractive be-
cause most of the land is under such
a high state of cultivation. Now
while the wheat is being harvested and
the oat fields are turning from green
to yellow the country on both sides is
especially attractive the entire distance.
If the trip can be made soon after a
shower, which lays the dust, it is all
the more enjoyable. ‘Sufficient time
should be taken to halt on the top of
every hill and elevation in order to
give the landscape the attention it
deserves.

As an illustration of what can be
done in the way of developing a coun-
ty park along sane and sensible lines,
I feel no hesitation in recommending
an inspection of Townsend Park in
Cannonsburg township. No more at-
tractive inland park can be created
than this resort, which has been de-
veloped by the Kent county road com-
mission for the free use of the public.
I regret to learn from the superintend-
ent that the only class of people who
have treated the park with disrespect
are city residents, who have in many
cases destroyed growing trees and
shrubs and pulled up small trees by
the roots for use over an open fire.

I took a day off last week to witness
the Knights Templar parade at the
triennial conclave at Detroit. It was
the most magnificent spectacle I have
ever had the privilege of seeing. The
day was a warin one—uncomfortable
for the spectators seated on the grand
stands and standing on the sidewalks
as well as the marchers—but the things
seen will stand out in the memory as
long as time lasts.

I was gratified to note that the
Knights Templar have finally succeed-
ed in practically banishing union bands
from their parades. Union musicians
have made so much trouble in the past,
due to their executing contracts which
they subsequently repudiated, that they
have come to be regarded as the scum
of the earth. Knights Templar now
have their own bands, composed of
members of their own organizations,
in many cases. Where they have not
yet created their own bands, they
utilize Shrine bands in many cases.
Union bands make contracts to play
without exacting any conditions and
then refuse to keep their contracts if
Shrine and Templar bands appear in
the same parade. They have broken
faith with their employers so many
times and precipitated such exasperat-
ing conditions that they have been

relegated to the scrap heap, which is
entirely proper, considering the wretch-
ed music they invariably produce and
the lack of honor peculiar to all union
men. Affiliation with any union or-
ganization converts an otherwise de-
cent man into a liar and a thief—fre-
quently a murderer. FE. A. Stowe.
+ +
Remarkable Career of Hendrie & Co.
The Detroit & Milwaukee Railroad
Co., at present known as the Grand
Trunk, ran its first train into Grand
Rapids on July 4, 1858. It brought a
crowd of people who were taken on
board at the several villages on the
line West of St. Johns. A depot was
located on Plainfield avenue, one and
one-half miles from the business cen-
ter of the little city of Grand Rapids.
Soon after the company commenced
its regular service to and from the city,
it entered into a contract with George
M. Hendrie & Co. to receive and de-
liver all freight that came over its
tracks to the merchants and manufac-
turers of the city. The firm had fur-
nished service of the same character
to the business men of Detroit. The
contract, as written, conferred monop-
olistic advantages upon Hendrie & Co.
Soon after the contract had been ex-
ecuted, Hendrie & Co. sent six wide,
long and low platform wagons to the
city. Drivers and
The horses, large, fine appearing ani-
mals, were cared for and driven by

horses followed.

men who ranked high in their humble
occupation. They were large, strong,
quiet, unassuming, middle aged and
faithful servants of the firm. When
one of the Hendrie’s heavily loaded
wagons passed over the cobble stone
pavements, the rumbling sounds emit-
ted were heard distinctly
blocks distant.

several

The physical appearance of the driv-
ers was impressive. Their sturdy legs,
ample torso, large heads and powerful
arms and shoulders would delight an
artist seeking such models. Memory
recalls the pose of one grey haired
Irishman as he stood in the center of
his vehicle and directed the course of
a pair of Percheron blacks. He was
as imposing a figure as the Statue of
Liberty. Other companies
laid tracks into Grand Rapids and
sought a share of the freight, incoming
and outgoing. The Grand Trunk suf-
fered the loss of a considerable amount
of business in consequence. To offset
this loss the company entered into a
new contract with Hendrie & Co., un-
der the terms of which the railroad

railroad

would deliver freight to merchants and
others free of charge for cartage. Com-
peting railroads caused an investiga-
tion of the contract by the Interstate
Commerce Commission, and its con-
sideration was prolonged, as is usual
with that body, over several years. A
decision adversely to the rafroad was
reached ultimately and Hendrie & Co.
disappeared from the streets of Grand

Rapids and Detroit.
goods

Merchants did not deliver

sold to customers. If one purchased

a stove, a bedstead or any other ar-

ticle of merchandise, he or she would
take it away from the store by what-
ever means available.
operated two or four wheeled drays in

Private owners

serving the public. Among those who
operated the two wheelers were Bar-
ney Kelly, Bill Duram and C. G.
Perkins. Their vehicles were long and
heavily built on an incline, sloping
from the back of the horse, when in
use, to within two feet of the ground.
Kelly purchased lands in a swamp at
the corner of Weston Street and Com-
merce avenue. In time the property
more than tripled its cost in value.
Kelly, immediately before the civil war,
was the only Irish Republican in the
city. He was proud of the political
isolation he had assumed. _ Kelly's
wife survived the owner and acquired
Upon her death two
Barney, Jr.,
Under the
terms of his will his share passed into

the property.
sons inherited the estate.
died a few years ago.

the possession of the Catholic church.
C. G. Winchester and Joseph Lef-
fingwell were among the owners and
operators of four wheeled drays.
About forty years ago a man named
Woodbury, a driver of a conveyance
of the American Express Co., with-
drew from the service of that corpora-
tion, purchased a light covered wagon
and engaged in the work of delivering
light packages throughout the city for
the uniform charge of ten cents per

package. He quickly found full em-
ployment for his outfit. Woodbury
died and = several others, including

-iatt and Bosma, attempted to supply
the service Woodbury had created, but
none was more than moderately suc-
cessful. Finally Spring & Avery, Fos-
ter, Stevens & Co. and other leading
merchants commenced delivering goods
sold with vehicles purchased for the
purpose stated, employed drivers and
thereby won the appreciation of cus-
Arthur Scott White.
——++<
Cleanliness of Honey Now Assured.
With the widespread use of U. S.
grades for honey, buvers can now be
doubly assured of purchasing only

tomers.

strictly clean honey put up by modern

It used to be the
practice to squeeze honey out of the
comb and strain it.

sanitary methods.

From this prac-

strained
for honey, so removed from

tice came the use of the term
honey,”
the comb, had to be strained to give
it a saleable appearance. Probably no
commercial beekeeper in the United
States now employs this crude method,
as it is too costly and slow. In a mod-
ern apiary to-day the thin wax cover-
ings of the large slabs or frames of
honey are removed ‘by a steam or elec-
trically heated knife. The uncapped
frames are then placed in a machine
which throws the honey out by centri-
force without

fugal injuring the

From this the honey is run

into settling tanks which permits the
air ‘bubbles and fine particles of bees-

combs.

wax to rise to the top, the honey being
drawn from the bottom of the tanks
directly into bottles or larger contain-
ers for the wholesale or export trade.
Thus, honey entering into the com-
mercial trade is not touched by human
hands. Not only is the great bulk of
commercial honey in the United States
produced and handled in a sanitary
manner, but the U. S. grades and the
provisions of the Pure Food Act as-
sures purchasers of a product that is
just what it is represented to be,

 

eS

   

10

Long Time Peace the Result of Short
War.

Grandville, July 24—There are some
things about war which, perhaps, have
not been taken into consideration
when we are discussing that subject.
For instance, the friendships which are
brought about through war are not in-
considerable.

Before the sinking of the Maine and
the resultant Spanish war the Ameri-
can Nation, which is, of course, the
United States, was looked upon with
ill concealed contempt by more than
half the nations of the world.

The Yankee pigs would soon be cut
into fodder, for the Spanish navy was
actually believed to be far superior to
the American. It did not take long
to banish that mistaken idea. Even
our cousins in England were quoted as
feeling sorry for the simple Americans
who imagined they could cope with
the guns of a Spanish fleet.

The Cuban part of that war rather
surprised not only Spain, but the
whole civilized world beside. There’s
nothing like a few thorough thrash-
ings to convince obstinate foes of the
meaning of war.

We evidently had Canadian sym-
pathy at that time, perhaps that of
Britain, and yet had we backed down
before the impudent claims of the
Dons our position among the nations
of the world would have been unbear-
able. Santiago and Manila Bay taught
the world a much-needed lesson which
might, however, have been soon for-
gotten, but for the later world con-
flict which brought America once
more into the limelight.

That war. in which this Nation took
honorable part, was as necessary to
the upbuilding of respect for our
prowess as was the whipping of a
school bully who had lorded it over
his trembling schoolboy companions
for long weeks. A simple looking
country boy comes in and_ thrashes
said bully to his complete undoing,
after which joy and peace reigned on
the school grounds.

Before the kaiser started his war the
whole of Europe looked down on the
Yankee as a blatant money changer
whose soul was entirely bound up in
skinning his neighbors. Uncle Sam
was, indeed, a Shylock of the worst.

The war for the salvation of Europe
dragged in America, and when the end
came our Nation had fought its way
into the admiration of every old time
enemy in Europe, say nothing about
her friends. and thus was war of real
advantage to the United States.

Had we, like a skulking coward, re-
mained in the background and refused
to fight we would be to-day of all the
earth the most despised member of all
creation.

Will Americans fight? was a mooted
question among Europeans at one
time, and even our then president had
expressed the thought that we were
too proud to fight.

3ut the stress came and America
met it armed to the teeth for battle.

The kaiser’s brutal war brought
America into the limelight as never
before, and the good it wrought for
the Yankee Nation will surely outlast
the century.

Then can we say that war is never
justifiable, as we are told by our
pacifist people who have asked the
churches to take a stand against war
under any and ail circumstances?

Cast your eye over the Europe of
to-day, then look back to that time
just before hostilities were declared by
the kaiser and say if you can that the
gain to American manhood in the eyes
of the world has not justified the
horrors of that eighteen months we
were engaged in saving Europe from
disorganization and demolishment.

There are things worse than war.
Impossible, vou say. Not so if you
believe in self defense, which has been
declared the first law of nature. To
be despised and trodden in the mire by

MICHIGAN TRADESMAN

insolent ‘world nations may not seem
so bad to some, but to self respecting
peonle it is not to be thought of, nor
will it ever be while Old Glory floats
over the land of the free and the home
of the brave.

Before we entered the world war
Germany, the great central power of
Europe, regarded the United States
with contempt and even intimated that
after she had disposed of France and
Britain she would attend our case to
a finish. That was the sentiment rul-
ing the Germany of a score of years
ago, and that sentiment was sure to go
on until a trial at arms settled the
question of America’s ability to stand
for her rights at the cannon’s mouth.

That greatest of all wars we will not
say brought final and lasting peace to
a dissatisfied world, but it settled the
status of the Yankee on a basis as im-
movable as the eternal hills. <A dis-
position to fight is not necessarily one
ot a quarrelsome nature, but oftimes
the saving grace which speaks for the
manhood and womanhood of the
whole Nation.

What would be the position of the
United States to-day had we utterly
refused to be crowded into war, had
we tamely submitted to be browbeaten
and kicked hither and yon by the
brutal outlaw nation of central Eu-
rope?

Like a whipped cur we would slink
away with his tail between his legs, the
despised of all the world. Our prompt
reply to Germany's assaults on the
cpen sea was to meet force with force
until the enemy was routed, and to-
day America is regarded with deeper
friendship by the German people than
she ever was before. It is hardly like-
ly that the Yankee and Teuton will
ever again engage in a war for the
mastery. The latter through dear ex-
perience has learned to respect the
people she once despised and planned
to subjugate; hence war has led to a
lasting peace which perhaps may never
be broken. Old Timer.

~~
Many Resort Mansions Under Con-
struction.

Traverse City, July 24—Dealers in
lumber, hardware and building ma-
terials of all kinds, plumbers, elec-
tricians and concrete workers. of
Traverse City are enjoying a prosper-
ous season of trade on account of the
building activity which prevails in
Leelanau county. Many cottages are
under construction. A _ considerable
number of cottages, so-called, should
be rated as mansions. At Leland,
Glen Haven and at points on Glen
Lake may be seen summer homes
which would be a credit to Newport
or Atlantic City.

Children of this region are busily
employed in picking sweet cherries.
News dealers state that they are un-
able to deliver papers to customers
before the young people return from
the fruit farms at night. Fast workers
earn $1 per day and upward picking
cherries.

Hamilton Way, between Traverse
City and Elk Rapids, is now open for
traffic. This roadway has been under-
going repairs during the past three
months. Hon. Frank Hamilton, who
had been an efficient highway com-
missioner of Grand Traverse county
for a decade or more, declined re-elec-
tion by. the Board of Supervisors. In
recognitipn of the valuable service
rendered by Mr. Hamilton, the “way”
was so-named in his honor.

Arthur Scott White.
>>
Small sister came home from school

 

VAtse- a
she said, handing it to

proudly flourishing a_ paper.
composition,”
her mother.
want to.”

“You can read it if you
Her mother read: “Socrates
was a great man. He was sort of a
tramp. He told everybody what to
do and they gave him poison,”

 

 

   

July 25, 1928

 

 

 

 

 

ELEVATOR For Sale...

Bean elevator at Big Rapids,Michigan. Brick construction,
good condition. Fully equipped, capacity 40,000 bushels.
Large storage basement will hold 100 carloads of potatoes.
Cost $75,000 new. Will sell at a very reasonable price.

Guarantee Bond & Mortgage Co.
107 Lyon Street, N.W. Grand Rapids, Michigan

 

 

 

 

 

 

 

 

 

 

 

 

ALL HIGHWAYS LEAD TO

RAMONA PARK

(Reed’s Lake, Grand Rapids)

 

Amusement Center of Western Michigan.

 

RAMONA THEATRE
Offers Keith’s Vaudeville Twice Daily.
Matinee, 3 P. M., 10-20-30 Cents and
Night, 8:30 O'Clock. All Seats Reserved.

Bill Changes Twice Weekly, Thursdays and Sundays.

 

RAMONA GARDENS
offers
KOLKOWSKI AND HIS JOY BAND.
Dancing Every Night Except Sunday and Monday.
Perfect Floor! New Decorations! Popular Prices!

 

 

 

 

 

 

To help make an
occasional customer a

steady one... sell her

MULLER products

 

 

 

 

 

 

Se

—_ ESET oe OD

 

r

July 25, 1928

Supposed Advantages of Chain Stores
Often Merely Mythical.

Active field will not be taken up by
the Federal Trade Commission in con-
nection with its investigation into op-
erations of chain stores until after the
summer vacation period. It will then
be started under way and pushed to
completion as rapidly as conditions
warrant. Should the Economic Division
of the Commission, which will have
charge of the enquiry, be able to main-
tain its staff at the required level for
most of the time it-may be possible to
complete the investigation at the end
of the present year or soon after the
New Year. The wide public interest
in this investigation is apparent and
perhaps in that respect it exceeds any
other undertaking of the Commission.
Jt deals with a subject which is di-
rectly related to the of the
country which see the growing com-
petition between the chain stores and
the independents and the public ap-
parently is not sure which gives the
most and the best for the money. Dis-
tinction is made between quality and
quantity and this is a subject that will
be enquired into by the Commission
along with its numerous other lines of
investigation. Another interesting phase
also will concern growing competition
between the chain stores themselves.
Alleged unfair practices in dealing with
consumers, such as selling under Na-
tionally advertised names qualities
which are not up to the standard, but
which are supposed to be first-class
goods, will be a phase of the study that
is attracting considerable attention.
Use of “leaders” for cutting prices, go-
ing below cost on other products, and
similar practices to draw trade and
making drives on other lines which
are sold at as much or more than the
prices of independents, price conces-
sions to chain stores for reason other
than bulk buying, the financial char-
acter of the chains, their plan of or-

homes

ganization and general operation, and
related subjects will be given study. It
is also true that methods and opera-
tions of independent wholesalers and
retailers will be studied as a means of
comparing them with those of the
chain stores. So far both the chains
and independents have shown a will-

ingness to co-operate in the enquiry |

and while that has caused a little sur-
prise in some sources it is perhaps
natural. The independents especially
have manifested an eagerness to have
the chain stores studied and a clear un-
derstanding disclosed to the public of
their operations. “There seems to be
the feeling on their part that the sup-
posed advantages of the chain stores
are often merely mythical and even in
some cases are ‘handicaps when qual-
ity, service and price are measured
with those of the independents.
—_—__»2 > ___

Chain Stores Do Not Threaten Ex-
tinction To Independents.

Constant repetition in the daily press
of articles dealing with the expansion
of the chain systems have a very dis-
couraging effect on independent mer-
chants, and cause them to believe that
their position is much worse than it
really is. While it is perfectly true
that chain stores have multiplied with

MICHIGAN

great rapidity in recent years, a true
picture of the situation in the field
of distribution can be drawn only by
taking all the facts int oconsideration
and not emphasizing one side only.
In 1923, according to Professor Paul
Nystrom, an unquestioned authority
on distribution, chain stores did 6 per
cent. of the total retail trade of the
In 1927 this percentage had
risen to 12, a very notable increase,
but in the same five-year period the
total retail trade of the United States
had increased between 15 and 20 per
cent. Professor Nystrom, estimates
that in 1937 the chains will be doing
25 per cent. of the total volume, but if
the country’s total retail trade main-
this

country.

normal increase, will
simply mean that the situation will be
relatively the same.

The truth is that the progress of the

tains its

chains is being made—in very large
measure, at least—at the expense of
inefficient independents, and that cap-
able and merchants are

well able to hold their own against

progressive

this form of competition.

Impartial students of distribution
will agree that both the chains and
the independents have rightful places
in our economic structure, and that it
would be a real misfortune if distribu-
tion was to pass entirely into the hands
of the chain. There is little danger of
this, but it is rather unfair and decid-
edly disheartening for the independent
merchant to be constantly informed
that he is threatened with extinction,
especially when the full facts cannot
possibly bear any such interpretation.

Edward F. Roberts.

———__» <2 -
Jceseph Campbell Representative Not
Welcome.
A representative of the Joseph
‘Campbell Co. recently called on a gro-
cer to “inventory” his stock of brands
of the Joseph Campbell Co. The gro-
cer refused the privilege, asserting the
merchandise him. He
then sought to make a show window
and the grocer
The agent then tried to sell
him some more Campbell brands and

belonged to
display peremptorily
refused,

he refused to buy.

“When I want any of your goods I
will go over to the chain store which
is offering your beans at three for 23
cents,” “That is less
than you will sell me when I buy your

said the grocer.

beans by the case. When it is possible
for a chain store to sell the consumer
cheaper than the manufacturer of that
brand can sell the trade there is some-
thing wrong and I do not propose to
be used as a cat’s paw by your com-
pany. I do not sell any more of your
products than I possibly can.”

Rather straight talk, but it is the
truth. If food manufacturers gener-
ally had this thought drilled into them
day after day by retailers all over the
country they would soon be brought
to their senses.

 

Waiting Customers Want To Be
Noticed.
Waiting customers do not want

prompt service nearly as much as they
want attention. Let them know they

are noticed and they, in turn, will as-
sure you they are not in such a great
hurry after all.

TRADESMAN 11

*

MHI III III III IAAI IAI AIASI AIA SIA AAA NSAI AIA ASIA ASIA AAA AAAS ASA SSA SAS AASASACS AAA A A I AK

HII II KIA IIIA III IASIAI AA IAAI AAAS ASA ASA SD SASS SASASSSSSSAACSNCS,

WoRDEN GROCER COMPANY
The Prompt Shippers

 

 

If You Don’t Carry
Morton House

COFFEE

You Are Overlooking Something

 

 

WORDEN (GROCER COMPANY

Wholesalers for Fifty-nine Years
OTTAWA at WESTON GRAND RAPIDS

THE MICHIGAN TRUST COMPANY, Recewer

OOOO OOOO OOOO OOOO OO OOO CC a CO

JAAR OO OOOO OOO UU OOOO OOOO OC RF

 

 

 

 

 

Keep Your Will A
Living Document

Do Not Permit It To Stagnate With
Out-of-date Provisions

It should change as the needs of your
family develop. Provisions which were
ideal at one time often prove utterly
unsuitable at another. Some grow up
and go into business; daughters marry.
The family circle grows and shrinks;
your circumstances change, and so

should your Will.

GRAND RAPIDS TRUST CO.

Grand Rapids, Michigan

 

 

 

 

12

FINANCIAL

 

Hope For Money Ease Is Slim.
Hope for a money
based on two near-time

ies, neither of which looms as

relaxation in

 

  

in the view of the Na-
New

cpressed in Commerce Month-

Commerce in

 

lished to-day.

 

ng various forces for higher
id lower rates the bank says if re-
laxation comes soon it must develop
ult of: (1) a decline in com-
mercial requirements for funds through

  

business or a decline in
(2) artificial

 

rket demands;
money market through the
rchase of Government securities by
Reserve Bank.
r seasonal ease in money is
in store for the remainder of July the
bank is correct in its view that the
fundamental forces have continued to
f maintenance of high

 

1 [t also perhaps proper-
y scouts the idea that any substantial
[ is in immediate pros-

 

; ;
in exchange has held per-

 

sistently below the gold import point
inducing a flow of
this direction. A distinct

various exchanges natur-

 

question whether this
ht not soon begin to draw
ut at least there has been

far of such a move.

 

possibilities for a
forth by the bank it is

 

difficult t d real hope for ease.
| ad of decline in commercial
loans we are at the period when the
d funds in industry begin

Between now and the
an expansion of roughly

 

z 4 vent r ri
in the volume of com-
mercial loans extended by reporting

1 a ¢
nks would be normal.

 

That Federal Reserve system
woul » ease credit conditions

to anvone who under-
prime function of that in-

 

kewise it must be clear

  

sp ess to create a condi-

f ease in the presence of a con-

ed rapid absorption of credit by
to a. ar i

sto Its policy from now

 

 

 

dictated by the per-
ri market.

li 2 in credit based on
stock continues it would
be unreasonable to anticipate a re-
versal in Federal Reserve policy. The

5 per cent. rediscount level
the eve of the crop mvoement per-

d, i he eve of a Presidentiad
& ted how strongly Fed-
eral Reserve officials feel about the

 

and how determined

Fare to correct if

Paul Willard Garrett.
{[Copyrighted, 1928.]
Se

Germany Begins Maximum Payments
On Dawes Plan.

fifth year of payments by

Germany under the Dawes Plan be-

September 1 the maximum

irden will be taken over smoothly
tangible evidence of

“49% without anvw
@ndgd WrHinNout aly

-d load

 

iforting view on the opera-
tion of the Dawes Plan is set forth by
George P. Auld, former Accountant

MICHIGAN TRADESMAN

Genral of the Reparations Commis-
sion and author of “The Dawes Plan,”
in a document published to-day by the
National Foreign Trade Council. To
him fears that the Dawes Plan will
not work in this coming year of maxi-
mum payments, just as it has worked
in the four preceding years, are nothing
more than “doctrinaire hobgoblins.”
The payment referred to is that of two
and a half billion gold marks which
will become an annual assessment in
a little over a month.

Mr. Auld is the last to minimize the
difficulties created by unfounded ru-
mors of trouble ahead, but so long as
the confidence. of the American in-
vestor in German securities continues
the payments can be easily transferred
It is the dollar ex-
available

eut of Germany.
change made to .Germany
through American loans that furnish-
es the instrument for these transfers.

He looks upon this process as “a
wholly natural and healthy one for all
concerned” and believes it will “go on
for a long time to come.” It is a fact
after all that the rest of the world
owed Europe $50,000,000,000 in pres-
ent dollar values just before the war.
Beside that stupendous sum the $16,-
(00,600,000 owed the United States to-
day, through commercial and_inter-
ally war debts seems small.

Debtors paid regularly in former
times and creditors were perfectly will-
ing to accept new obligations as old
ones were paid off. The increasing
volume of foreign lIendings did not
then give concern—and, according to
Mr. Auld’s calculation, it will be fifty
years at the present rate of increase in
our foreign debts before we stand in
the creditor position toward the rest
of the world that Europe occupied in
1913.

If we do in the future decrease our
exports and increase our imports it will
be for reasons unrelated to the debts
and connected solely with the matter
of capital supply and demand.

Says Mr. Auld: “Can we not then
for the present enjoy at its full artistic
value, without indulging in too many
anticipatory shivers, their thrilling de-
piction of what will one day happen
when American industry in the role of
Little Red Riding Hood comes face to
face with the ugly fangs of Europe’s
Export Surplus?”

Paul Willard Garrett.
[ Copyrighted, 1928.]
2-2-2 ___
Value of Trade Mark To the Manu-
facturer.

A trademark has a definite value to
a manufacturer because it individual-
izes his product, maintains its identity,
reduces selling expenses, secures or-
ders and re-orders, increases consumer
demand and stamps a manufacturer’s
advertising as his own.

—_+-___
The Co-Operative Spirit.

Employer—Did you tell the men I
was going to introduce the co-opera-
tive spirit into the works and divide
half the profits amongst them?

Manager—Yes, and they've all de-
cided to retire at once on their share
of the profits.

—_2~+<.____

Introducing more color is driving
the red from some businesses,

   

July 25, 1928

 

GRAND RAPIDS
NATIONAL BANK

Established 1860—lIncorporated 1865
NINE. COMMUNITY BRANCHES

 

GRAND RAPIDS NATIONAL COMPANY
Investment Securities

Affiliated with Grand Rapids National Bank

 

“The Bank on th
Square”

 

 

Fenton Davis & Boyle

Investment Bankers

GRAND RAPIDS

Grand Rapids National Bank Building
Phone 4212

Detroit

2056 Buhi
Building

Chicago

First National
Bank Building

 

 

 

Kent State Bank

“The. Home for Savings”

 

 

With Capital and Surplus of Two Million
Dollars and resources exceeding Twenty-Three
Million Dollars, invites your banking business in
any of its departments, assuring you of Safety
as well as courteous treatment.

 

 

 

Banking by Mail Made Easy.

 

 

 

 

 

Only When Helpful

THE “GRAND RAPIDS SAVINGS
BANK” feels it is “SERVING” only
when the things it does for its customers
are helpful to them in their financial
affairs-- business or personal.

Rendering banking service along broad
and constructive lines for 56 years has
established this institution in the conf-
dence and esteem of business houses and
individuals throughout all Grand Rapids.

GRAND RAPIDS SAVINGS BANK

‘The Bank Where You Feel At Home”’

 

 

 

 

 

 

 

 

 

<_<

 

 

—

 

 

a d
= J

 

 

 

 

July 25, 1928 MICHIGAN TRADESMAN 13
Industrial Common Stocks Now Re- eral decline in wholesale prices repre-
turn 4.64 Per Cent. sents a reduction in farm products

With the recent downswing in stock sufficient to pull down the general
values the average yield on industrial average, which now stands 50.4 per
common issues has risen to 4.64 per cent. above the 1913 level and 2.4 per
cent. as against 4.36 in May before the cent. under 1926. Wholesale prices 6
break when stocks were at their rec- — still command a position higher by 3.8 Investment Securities
ord peak. per cent. than a year ago.

This interesting observation on the While various groups within the
investment position of common stocks — price family do not move as erratical-
represents no rough calculation but is ly as they did some years ago import-
based on the average monthly yield ant distinctions must be made between : e
for thirty-three industrial common _ the performance of different sections E. H. Rollins & Sons
stocks as figured by the Standard in the list. The Bureau of Labor Founded 1876
Statistics Co., Inc. The index reached Statistics arrives at 97.6 as an index Dime Bank Building, Detroit
its low for all time at 4.36 in May, and for the general price level now, taking Michigan Trust Building, Grand Rapids
the yield for June was lifted to 4.53 1926 as 100, through a merger of a Boston New York Chicago
per cent. by the market’s fall. A group (hides and leather) as high as Denver San Francisco Los Angeles
computation based on mid-July prices 123.7 and another (fuel and lighting)
shows that this month’s sagging mar- as low as 82.1. In between these two /
ket has swelled the yield still further extremes fall all remaining divisions.
to 4.64. Nobody will deny that for an accu- eee

Even this rather drastic advance in rate portrayal of the ‘trend in com- L D & Cc ]
the yield of common stocks induced modity prices the Bureau of Labor EWIS “e EWES C). NC.
by a falling 1928 market leaves stocks Statistics index stands alone. The fact INVESTMENT SECURITIES
on a substantially dearer level than remains that its general tendencies Chicas, Blincis
they were after the 1926 break. At this usually may be forecast from the i
time in 1926 when stocks were scrap- changes indicated by the Federal Re- ~ Representatives ~
ing around their lowest prices for the serve Bank’s index of 20 tbhasic raw GEORGE C. SHELBY ‘ HARRY T. WIDDICOMBE
year, and therefore at their best yield — materials. Phone 68833 GRAND RAPIDS, MICHIGAN  __930 Michigan Trust Bldg.
levels, they returned 5.48 per cent. Turning to the Reserve Bank’s
Stocks will have to fall materially fur- weekly compilation some surprising ~~

ther to make them yield what they did
after the 1926 collapse.

In making an inventory of portfolio
changes induced by the recent reces-
sion in security values it is essential
to examine afresh the position of bonds
as well as stocks. Just as a down-
swing in stock quotations has enhanc-
ed the available yield in the market on
common issues, a shrinkage in bond
values has carried the return on fixed
interest-bearing obligations up. At
the peak levels two months ago indus-
trial bonds were selling to yield more
than industrial stocks. This
position has been maintained in the
adjustment. Falling stock prices have
lifted the yield from 4.36 per cent. to
4.64. Falling bond prices have lifted
their yield from 4.78 per cent. to 4.91.

Whether the recent downward ad-
justment in security values has been
fairly well completed or whether it
must continue is not a question for
decision here. What must ‘be plain is
that on strictly their investment merits

relative

more stocks and bonds now offer at-
tractions than a month or two months
ago. To some investment institutions
the present return will be satisfactory.
To others it will not be.

If in the adjustment process stock
yields must find a position higher than
bond yields further substantial changes
loom. There are those who contend
that a new era is at hand in which
stocks permanently, however, will sell
to yield less than bonds.

Paul Willard Garrett.
[Copyrighted, 1928.]
—_—_++ +
Reserve Bank’s Barometer Indicates
Upturn For July.

Virtually all of the gain in the gen-
eral price level that was achieved in
May was lost in June through the drop
of a full 1 per cent. in values, reflected
by the Bureau of Labor Statistics
weighted index of 550 commodities,
published to-day.

A substantial proportion of the gen-

conclusions appear. Following a peak
in April the average price for 20 basic
commodities slid downward until it
reached a low about the middle of
June. Since that time a rally has been
in process so strong that in early July
a new peak for 1928 was set. Improve-
ment in cotton, hog and steer prices
largely explains this upturn.
Offsetting this firming tendency in
certain agricultural prices has been a
decline in wheat and rye, but when
full account is taken of each change
relative to its general importance the
price trend in July to date has been
favorable rather than unfavorable.
How long this improvement will con-
tinue is not a matter for conjecture
here, but the movement at least em-
phasizes so fine a mixture of forces at
work on prices that relative stability
in the price structure
assured for the time.
Paul Willard Garrett.
[Copyrighted, 1928.]
———_22+—___
Mistakes Average Two Cents a Sale.
How many mistakes do store em-
ployes make in handling money? This

seems fairly

question is one of the many answered
in a study of methods of training em-
ployes in stores of moderate size re-
cently completed by the bureau of
business research at the University of
Illinois.

The report shows the immense loss
that results from small errors often
repeated.

Another interesting fact divulged in
the report was that the average error
amounted to two cents a sale. This
is a conservative estimate, yet a per-
son who makes eighty sales a day will
in a year’s time have
amounting to $500.86.

See

Having the goods is the only thing
that brings a merchant the reputation
for having them. And the reputation
for having them will bring the business
better than anything else will.

made errors

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

nnanaennen

 

MR. STOWE Says: We are on the square.
So will you after you have used our Collection Service.

Only one small service charge.
ing fees or any other extras.
References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or
this paper, or the Michigan Retail Dry Goods Association.

Merchants’ Creditors Association of U. S.

Suite 304 Ward Building, Battle Creek, Michigan

No extra commissions, Attorneys fees, List-

For your protection we are bonded by the Fidelity & Casualty Company of
New York City.

 

 

 

 

 

MUNICIPAL BONDS

SILER, CAIRPIENTIEIR & IROOSIE

1039 PENOBSCOT BLDG.,
DETROIT, MICH,
Phone, RANDOLPH 1505

360-366 SPITZER BLDG.,
TOLEDO, OHIO
Phone, ADAMS 5527

 

 

 

 

MMMM LLLLL LLL ddd ldlddle

A. G. GHYSELS & CO.)

Investment Securities

Peninsular Club Building
Grand Rapids

Buhl Building
Detroit

ULL LLL LLL LLLLLLLLL LLL LLL

 

 

a

a

The Toledo Plate & Window Glass Company
Glass and Metal Store Fronts

GRAND RAPIDS wt “te MICHIGAN

 

 

——

 

 

 

14

MUTUAL FIRE INSURANCE

Timely Hints on Fire Prevention.

The whole problem of low cost in-
surance hinges on the carefulness of
When merchants
more generally realize this, they will
pave reduced to a minimum one of the

oroperty owners.

most serious wastes in business.

Experience shows that 22 per cent.
of the fire loss is caused by heating
equipment. Frequent and careful in-
spection of basements and furnaces;
the removal or correcticn of evident
fire hazards—just reasonable careful-
ness—would prevent the major por-
tion of this loss.

Electricity 1s harmless and a most
efficient servant when properly safe-
It is a frequent cause of
requirements are

guarded.
fire when safety
violated.

Gasoline is a powerful explosive,
and should be treated as such. Cere-
less handling of it exacts a heavy an-
ual toll in lives and property.

The fire insurance inspector is often
cble to point out hazards connected
with electricity and inflammable liquids
which are overlooked by the merchant
because they are so patently obvious.
“feet him half way.

The accumulation of rubbish and
litter is not only a serious fire hazard.
It is on offense against public welfare
with which no good merchant wants
to be charged.

Twelve per cent. of the annual fire
loss is chargeable to carelessness with
Do you realize
that this loss is represented in your
cost of doing business? Have your
salespeople been impressed with that
fact?

The public in general and the prop-
‘rty owner in particular get a tremend-

matches and smoking.

cus benefit whenever property, which
i; wealth, is conserved. If you have
<dopted an insurance program under
which you are with other

1erchants owning properties of super-

grouped

ior construction, and who have the
right attitude toward fire prevention,
vou are making a very definite saving
in dollars and cents.

Co-operative carefulness pays. When
more merchants who own acceptible
properties realize this and shape their
iisurance affairs accordingly, it will
b2 even more profitable.

Chimneys should be built, not of con-
crete, but of brick lined with fire clay.
Concrete has no give and is inclined
to crack. Cracked start
fires.

3e sure the match is out and cold
before you throw it anywhere.

“Haste makes waste” has no more
faithful application than to people who
would hurry up the kindling of a fire
with gasoline or kerosene.

Electrical appliances, such as irons
and heating pads, should be used with
due regard for the consequences of
being left on and forgotten. We can-
aot always see when they are “on” or
“off.” Play safe by detaching the
plug at the light socket.

chimneys

Do not leave property alterations to
the mercies of amateur workers or
supervisors. Established builders and
clectricians will put in the work to ac-
cord with the building and electrical

 

MICHIGAN TRADESMAN

codes, and “there’s a reason” for every
item in the code. :

Plugging blown-out fuses is another
instance of “penny-wise and pound-
foolish.” You may save a dime and a
few minutes’ time and thereby lose
thousands of dollars through fire and
be out the use of your property for
six months.

Never let oily rags or waste lie
around homes, offices or factories.
They are prolific breeders of spontan-
eous combustion.

Plain ordinary common sense is the
universal advisor in fire prevention.
And remember, all you accomplish in
preventing fires comes back to you in
savings when you are insured with a
mutual company.

Matches have heads but no brains.
When you use them, use your own
brains.

It is recommended that wires for
light, power, telephone and other ser-
vice be not carried over the roofs of
buildings. When it cannot be avoided,
wires must be carried at least seven
feet above flat roofs and one foot
above the edge of pitched roofs. In-
sulated supports should be placed no*®
to exceed twenty-five feet apart.

———_2 2-2

A Bed Plus a Lighted Cigarette.

It takes a police dog to show a man
the error of his ways. The dog to
gain the hero’s crown in this case was
big Max. Like Cerberus, the seven-
headed dog which guarded the en-
trance to the realms of Pluto and
never slept. He was always on hand
when needed.

Max’s master treated himself to the
costly luxury of a cigarette in bed.
When he dropped off to sleep the butt
fell from his lips and set fire to the
bedding. The room soon filled with
smoke, which rendered the sleeping
man still further unconscious, and the
Fire Demon was about to cut another
rotch in his flaming sword.

Enter the hero. Unable to arouse
his master, Max dragged him from the
burning bed, then howled and barked
so loudly that neighbors investigated
and summoned the police.

 

As a result
the man’s life was saved, although he
was badly burned.

Moral? There should have been no
need for a police dog hero, since bed
is not a place in which to smoke cig-
arettes. But every now and_ then
some smoker is discovered who doesn’t
know better than to lie in bed with a
lighted butt in his mouth. Usually,
when found, he is in a bad way.

Proof of the proverbial carelessness
of smokers is furnished by the report
that in 1926 fires caused by the care-
less use of matches, and by smoking,

amounted to $30,000,000.

e322
Advice To Grocers.

Peanut butter should be kept cool
and away from goods having an odor
which might be absorbed.

Soap powders should be kept in a
dry place. Dampness causes the pow-
der to swell as it absorbs moisture,
damaging the carton.

Don’t expose flavoring extracts, such
as vanilla, orange or lemon to the
strong sunlight. It not only robs them
of their rich color, but is detrimental
to their flavor.

July 25, 1928

 

Affiliated with

The Michigan
Retail Dry Goods Association

An Association of Leading Merchants in the State

 

 

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

320 Houseman Bldg. Grand Rapids, Mich.

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

the Net cots BOO Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

 

FINNISH MUTUAL FIRE
INSURANCE COMPANY

Calumet, Michigan

Organized for Mutual Benefit
Insures Select Mercantile, Church, School and Dwelling Risks
Issues Michigan Standard Policy 5
Charges Michigan Standard Rates

Saved Members 40 to 68% for 33 Years

No Membership Fee Charged
For Further Information Address

FINNISH MUTUAL FIRE INSURANCE CO.

CALUMET, MICHIGAN

 

 

 

 

The CENTRAL

Manufacturers Mutual Insurance Company
Assets $3,509,238.51 Surplus $1,704,513.42

Is one of the 15 Companies that we represent

The best protection, the lowest rates on

FIRE and AUTOMOBILE INSURANCE

write

THE CLASS MUTUALS INSURANCE AGENCY

308-9-10 Murray Bui'‘ding Grand Rapids, Michigan

 

 

  

 

 

 

 

  

July 25, 1928

MICHIGAN TRADESMAN

~
mn

 

Retail Credit Survey Now Under Way.

The plan of the Department of Com-
merce for its National retail credit sur-
vey now started under way is to base
it on two questionnaires, one to be
filled in by representative retailers and
one by representative consumers. It is
not expected to reach everyone by this
method, nor is it expected that every-
one who receives a questionnaire will
be able to answer all the questions
asked. But confidence is felt that if
all who get the questionnaire and are
able to answer them will do so, the
survey will develop facts from repre-
sentative samples which will be con-
solidated into groups by geographic
regions and types of business. The
Department has made it plain that it
is undertaking the study with an ab-
solutely open mind to all relative facts
which it can discover. It wishes to get
at the real facts and to make these
facts available without bias to the busi-
ness world for such action as they may
find it advantageous to take. The De-
partment has pointed out that it medi-
tates no Government regulations as the
result of its work, but believes that
business can regulate its own credit
problems when the facts are adequate.

The questionnaire to be filled in by
representative consumers is expected
to make it possible for the Department
to show to what extent the incomes
of representative groups of the con-
suming population are mortgaged in
advance. The Department also will
be able to show the relative importance
of the leading open charge account
bills and installment purchase pay-
ments in this mortgaging of income.
It is expected to show this for the
leading occupational groups in each
district of the country and to show the
‘influence of income from investments
and of several wage earners in the
family on the credit habits of consum-
ers. The Department is asking for
some very intimate information from
the consumers themselves. They are
asked to Jay bare their finances in a
way few would care to do. For this
reason each report will be known by
number and not by name and reports
for large groups alone will be publish-
ed. Circulation of the questionnaire
will be through several channels so
that distribution will be made. It is
hoped to get various labor, business and
professional organizations to circulate
the questionnaire among their mem-
bers. The Department is also con-
sidering asking large corporations do-
ing business over a: wide area to dis-
tribute the questionnaire among their
employes with their request that the
blanks be carefully filled in and mailed
to the Department.

With the retailer’s study, just as in
the case of the consumer’s study, the
Department is interested in the report
for any individual business only in or-
der to add such data together for all
the representatives in a business group.
The Department decided to ask each
retailer to sign his report in order that
the responsible leaders of the. study
may get in touch with any dealer
whose report manifestly needs some
additional attention. However, the
Department will put a number on the

body of each report and. the same

Saggy eR REE SI

number on the signature slip and then
cut off the signature. This will be
done when the report first reaches the
Department and from then on the
numbered signatures will be available
only to the Department's responsible
leaders and the report forms with their
confidential figures are known to the
clerical staff solely by number. The
retailers will be asked to check the
kind of business they do; the kinds of
goods they sell in each class of ac-
counts, cash, open credit and deferred
payment; the usual deposit required on
deferred payment, the usual number of
payments and the life of the contract;
sales in each of the three accounts for
each of the last three years; repos-
sessions and salvage on deferred pay-
ment sales; the outstanding balance,
or accounts receivable, on open credit
and deferred payment sales separately
for 12 months and the collections on
each of these accounts in the corre-
sponding period of 1927; bad debts for
1927 in each of the two credit amounts
separately; extent of the use of finance
companies; and the method of credit

scrutiny employed by each firm.
——— <<
Jeweled Ornaments Worn on the
Wrists.

The wrist watch is ‘being replaced
to some extent ‘by a number of new
contrivances by which a woman may
wear a watch with semi-formal dress
and with thin Summer frocks. These
are set in lockets, jeweled balls and
lavaliers of different
Some are incased in enamel,

materials and
shapes.
which is fashionable this season; in
quartz crystal, turquoise, onyx, jade
and whatever inspires the designer as
beautiful and While the
watches worn as pendants on slender

practical.

chains are ornamental znd _ tiny, they
carry a guarantee as reliable timepiec-
es from jewelers of repute.
——_—_.>2-.__
Show Small Watches For Men.
Reports to the local jewelry trade
from London tell of new trends in the
production of small watches for men.
One London firm
smallest watch ever made,” the whole
case measuring only 11-16 by 4-16 of

is showing “the

,

an inch. To accommodate all the parts
in such a small space, the works have
been ‘built on two “platforms.” <A
small wristlet watch has been designed
for the first time in this size, to tell
not only the time, but the date, day of
the week, month, second and phase of
the moon. A third novelty has only
one hand, which registers the minutes,
while the hour is indicated by a num-
ber in the middle of the dial.
—_+-->_ __
Worth Reviews Fall Trends.

A practically unchanged silhouette
for Fall was predicted in a statement
issued by Jean Charles Worth, Paris-
ian couturier. Straight-line frocks will
lead for sport and street wear, he said,
with godets and pleats giving fullness
to some costumes. Afternoon ensem-
‘bles are to retain present lines, while
there will ‘be few changes in the eve-
ning mode. As to fabrics, Mr. Worth
forecasts marked use of printed velvets
and silks, with much contrast of .filmy
and rich materials. He predicted a
vogue for purple and much favor for

- jeweled ornaments, with rubies leading.

 

AM

VIKING AUTOMATIC SPRINKLER CO.
AUTOMATIC CONTROL of FIRE

Installations Made on Cash or
Installment Basis

 

OFFICE 406 MURRAY BLDG. GRAND RAPIDS, MICH.

COPE

 

BONDED COLLECTORS

YOUR PROBLEM:
How to SALVAGE your DELINQUENT
AND SLOW PAYING ACCOUNTS.

THE SOLUTION:
Employ COMPETENT CREDIT SPEC-
IALISTS capable of eliminating mis un-
derstandings, re-establishing business re-
lations thru an educational system of

collections.

WE DO GET THE MONEY
NO COLLECTIONS — NO

FOR YOU.
CHARGES.

*

“INTERSTATE PROTECTIVE AGENCY INC.

 

INTERSTATE BUILDING --- I3T.H
KANSAS CITY,

& LOCUST STS.
MISSOURI

Stock Up Today .
Sell Tomorrow—

That’s how fast “Uneeda
Bakers” Products sell, because:
The assortment is large.

The goods are fresh.
The crackers are liked.
The demand is constant.

Customers come back for
more.

 

NATIONAL
BISCUIT COMPANY

“Uneeda Bakers”

 

 

 

 

i,

  

16

   

THE ERA OF MERCHANDISING.

 

Conditions Which Recent Changes
Have Brought About.

America at present is undergoing a
transition from a production era to an
era of merchandising. More than ever
before prosperity will depend upon
ability to extend markets, develop new
uses for products, and create more
widespread consumer demand, rather
than upon mere ability to turn out
large quantities of goods under mass
production methods. The output of
tremendous quantities of goods is now
easily accomplished. ‘Creating mar-
kets to assimilate such output is the
future problem of business. Therein
lies advertising’s opportunity, and its
responsibility.

Industry in some lines has develop-
ed excessive productive capacity for
the time being. The capacity of steel
plants in America is greater than the
normal requirements. The automobile
industry has an excess of capacity.
Lumber and textile mills are equipped
to produce more than present markeis
will assimilate and similar excesses of
capacity exist in some other industries.
But the solution of this problem lies
partly in obtaining better distribution
of those products under discussion, and
for that reason, effective advertising
that will further increase the consump-
tion of goods will be more than ever
in demand in future years. In building
its productive facilities up to such tre-
mendous capacities, industry faces the
necessity of aggressive devlopment of
markets. A greater economy in the
distribution of American merchandise
is needed. Economic mass distribution
must keep pace with economic mass
production. New uses must be dis-
covered, new tastes stimulated to in-
crease consumer demand.

‘Many basic industries of the United
States are gradually becoming aware
of the need for certain changes in their
methods to maintain their position in
the new economic environment in
which they find themselves. The out-
standing feature of this environment
is intense competition, carried on part-
ly through industrial efficiency, low
costs and price inducements, but more
largely through highly organized sales
effort and efficient marketing methods.
The importance of advertising sales-
manship and the establishment of close
and cordial relationships between buyer
and seller is recognized to-day as never
before.

And the need for these modern meth-
ods is not confined to those branches
of business that are engaged in sell-
ing directly to the ultimate consumer.

Any product, whether a basic com-
modity or an article for immediate con-
sumption, will fall behind in the race
unless its sales are promoted by mod-
ern, efficient and aggressive methods
of distribution, analysis and develop-
ment of markets, National advertising
and the other devices utilized to-day
by our progressive industries in dis-
posing of their products. Every avail-
able means of stimulating demand
must be called upon.

The severest competition to-day is
not between individual enterprises, but

Setween whole industries organized

‘other fabrics:

MICHIGAN TRADESMAN

for the promotion of markets for their
respective products. We find, for ex-
ample, composition roofing competing
with shingles; brick, stucco, stone and
lumber substitutes competing with
lumber; oil and gas competing with
coal; rayon competing with silk and
electric refrigeration
competing with ice; sheet steel com-
peting with wood in the manufacture
oi office furniture; and so on through-
out a long list. The “new competition”
as it has been called, is competition
between different industries which are
either invading the markets of other
industries or attempting to protect their
own markets from such invasion.

The natural result of this situation is
that the individual members of many
industries are organizing for mutual
protection. The phrase “trade as-
sociation” has taken on a new import-
ance in recent years. It is recognized
that the severest competition to be
faced to-day is not the competition
between different concerns that are
making the same product, but between
different products that are capable of
being used for the same _ purpose.
Hence, competitors in each industry
are driven to take co-operative action
against competition from the outside.

To-day particularly invites the ad-
vertiser to lay up stores of good will
and prestige for future markets. Now
is the time for advertising to be in-
formative and educational, to help
create new standards of living, to
stabilize markets, to make life more
comfortable and attractive.

The business man of to-day must
know not only how to sell his product
on a basis of immediate results, but
also how to establish good will values
and ideas that will be reflected in fu-
ture profits, only those efforts that are
reflected sooner or later upon the right
side of the balance sheet can be justi-
fied, and that end can never be lost
sight of. But underneath all our ef-
forts, either specific or general, there
should be the appreciation that busi-
ness must rest upon a basis of public
understanding for its ultimate profits,
and that business can prosper perman-
ently only upon a ground work of
sound economics.

The future task of advertising is to
extend markets still further through
improved methods and _ technique,
rather than by mere increases in ad-
vertising appropriations that will bring
increased sales only at the penalty of
rising sales costs. In the competiton
that is bound to accompany this con-
test between industries and companies
for greater consumer demand, the ad-
vertising dollar will be called upon to
show greater results than ever before.
Better market research, more careful
analysis of media, greater knowledge
of the 'buyer’s psychology, more exact
formulas for the computation of re-
sults, better technique in preparation of
copy which is the heart and soul of ad-
vertising and many other improve-
ments must all be developed if adver-
tising is to meet its future responsibil-
ity in the marketing of steadily in-
creasing output, and at the same time
continue to bring benefits to the con-
sumer as well as producer_of goods.

The-atvertising busiti€ss, -by reason

July 25, 1928

 

STIFF inttEpPrsti..

He who serves others best, serves himself best.
Selling Beech-Nut goods—and plenty of them—
has helped many a grocer convince customers that
his interest in ther welfare is entirely sincere. The
exceptionally fine character of Beech-Nut foods
brings buyers back for more, to the best interests of

all concerned.

beech-Nut

“FOODS OF FINEST FLAVOR”

BEECH-NUT PACKING COMPANY, CANAJOHARIE, N. Y.

 

WHITE HOUSE COFFEE

“Has the Edge”’

We have been in the coffee business
for more than 80 years. We know how
coffee is bought, blended, roasted and
packed—all the angles—all the ways
and means to produce certain degrees
of quality and certain price standards.

Therefore, when we say that White
House Coffee is just a little better

The
Flavor is

Roasted In /

DWINELL-WRIGHT CO.,
Boston,

Maes., Chicago, Ill., Portemeuth, Va.

in Customer Satisfaction

blended from coffees just a little more
expensive than any other brand at a
similar price, we are stating a fact that
can be proved. And in addition, “The
F avor is Roasted In.”

Since you can make a handsome profit
by selling the best—sell your customers
White House coffee.

     

.

 

 

July 25, 1928

MICHIGAN TRADESMAN

17

 

of its rapid growth in recent years,
must now be considered one of the
leading businesses of America. The
business which only a few decades ago
was called upon repeatedly to justify
its very right to exist in the economic
scheme, has now grown to such pro-
portions and influence that business
men of America annually invest $1,-
500,000,000 for the benefits of its ac-
tivities.

At the present time, the advertising
business compares favorably in volume
of business with leading industries of
the country. If the cost of “white
space,” purchased by advertisers in a
year be regarded, for purposes of com-
parison, as the raw material used by
the ‘business, it becomes evident that
advertising is now entitled to a place
among the half-dozen largest indus-
tries of the country. For only the
motor vehicle, steel, meat packing and
petroleum industries purchase raw ma-
terial valued in excess of the $1,500,-
600,000 now spent annually by adver-
tisers for space in which to display
their messages to the public.

Estimates of the money spent for
various types of media in 1927 serve
to show the tremendous sums now be-
ing invested in advertising by com-
mercial organizations throughout the
country. Newspaper space purchased
by advertisers in 1927 was valued at
approximately $800,000,000. More than
$400,000,000 was spent for magazine
space, $200,000,000 for outdoor adver-
tising, and more than $300,000,000 for
direct mail. Car cards, counter and
window displays, package advertising
and other types of media contribute
other impressive sums to the total.

‘Concrete evidence of the way in
which advertising has extended mar-
kets and brought about a reduction of
prices to consumers may best be found
in a study of the effects of that device
on the business of individual com-
panies. A well known brush company
reports that it increased its business
300 per cent. from 1916 to 1924 solely
through the adoption of advertising as
part of its business program. Prices
during that period were considerably
reduced because of the savings in pro-
duction costs. A cereal company was
able to reduce its cost per package 80
per cent. through the extension of its
market by advertising. The famous
‘say it with flowers” campaign, backed
by 4,500 retail shops, increased the sale
of cut flowers 400 per cent. in seven
years.

‘

In these and hundreds of other in-
dividual cases, advertising worked a
double advantage while at the same
time paying for itself. The advantage
of advertising from the individual con-
sumer’s standpoint is that, because of
increased volume of business, he re-
ceives low prices that formerly could
be obtained only by those who bought
in large quantities. The producer wins
greater profits through extended mar-
kets. Francis H. Sisson.

—_++ >
Suppose It Were Yours.

Suppose you had a piece of prop-
erty upon which you were dependent
for your living, and it was necessary
to have other people around to whom

 

you paid salaries and wages to help
you run the place. What would you
say if some of those people persisted
in doing things which kept you on the
jump all the time to keep the place
from burning up? Suppose you heard
one of them say, when asked why he
was not more careful about where he
tossed his cigarette butt, ““Why should
I care, it isn’t my store.” Frankly
now, what would you say?

After all, isn’t that practically what
we reply when we are persistently
careless not only with fire but with
other things, too?

Whose loss is it when something
burns up? The stockholders lose.
Well, who are the stockholders? Some
of them are men who have worked in
the store, have saved money and
bought stock. Some of these men are
now too old to work; some of them
are dead, and the stock which they
bought is held by their widows. They
depend upon it for a living. They look
forward to receiving their dividend
checks just as you and I look forward
to pay day. If when you get your
pay check, you find you did not re-
ceive what was coming to you, you go
to the pay office as fast as you can to
find out “what's what.” What about
these other folks? They are not
wealthy, they are not able to work.
If they don’t get what is coming to
them, they have the same right to
know “why not.”

Suppose they are told a man in one
of the stores carelessly threw away a
match, a cigarette, a lunch paper, a
piece of waste or anything else which
might start a fire. If a fire started
and did a lot of damage, so that it was
impossible to pay the usual dividend,
haven’t they a right to complain? Are
they not justified in saying, “Why
aren’t the men more careful?”

Wouldn’t you say so if it were
yours? Wouldn’t you feel that you
had a right to expect those who were
working for you to be careful and not
allow anything to happen which might
cause a fire? You surely would, and
if any man persisted in ignoring your
interests in this matter, what would
you do with him?

There are hundreds of ways in
which we can prevent fires. We can
be careful with matches and with cig-
arette butts. The largest single cause
of fires in this country is cigarettes. In
1926 fire losses of $30,160,000 were
caused by this one thing alone. A
little while ago a man’s house burned
down because he carelessly dropped
a cigarette in the cellar before he and
his wife went out for the evening.
When he returned he had to go to his
mother’s home a mile away to live
until he could get fixed up. He walked
a mile for a Camel all right.

Before you throw away that match °

or cigarette ‘be sure it is out. Before
you throw away your lunch papers
look for the rubbish can. Don’t let
papers and clothing accumulate in your
locker.

Do unto others as you would like
others to do unto you. This is one of
the best rules of life ever presented to
man. In your habits around the store,
is it too much to ask you to

Suppose It Were Yours?

 

 

 

 

 

 

Knowledge gained
through many years in
caring for diversified
properties enables this
Company to achieve the
utmost for Estates.

THE

Micuiean [RUST

COMPANY

GRAND RAPIDS

 

 

 

 

 

 

STRENGTH ECONOMY

THE MILL MUTUALS

Representing the

MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY
(MICHIGANS LARGEST MUTUAL)

AND ASSOCIATED COMPANIES

Michigan

 

Combined Assets of Group
$45,267,808.24

20% to 40% Savings Made Since Organization

FIRE INSURANCE—ALL BRANCHES
Tornado— Automobile— Plate Glass

 

 

 

 

 

Ar NEAR BNRBIENG RSI DSA BION ENE RIN BCR nS BCP COS IN SAND Ae Aa Se EDR NBN UG NSEC ARE

 

  

DRY GOODS

Michigan Retail Dry Goods Assiciation.

President—F. E. Mills, Lansing.

First Vice-President — J. H. Lourim.
Jackson.

Second Vice-President—F H. Nissly.
Ypsilanti.

Secretary-Treasurer — John Richey,
Charlotte.

Manager—Jason E. Hammond. Lansing.

Dry Goods Information From First
Hands.

Lansing, July 24—In the bulletin of
the National Retail Dry Goods As-
sociation for June, 1928, appears the
valedictory editorials of Lew Hahn,
who, for ten years, has been its man-
aging director. Mr. Hahn in his usu-
ally eloquent way speaks of the ac-
complishments of the Association dur-
ing this decade and in very comp!i-
mentary terms speaks of his successor,
Channing E. Sweitzer. He also makes
personal mention of the entire staff of
that Association.

The country is to be congratulated
that the work of the organization has
been in such capable hands during the
past and that, according to Mr. Hahn,
Mr. Sweitzer is abundantly able to con-
tinue the work to the satisfaction of
all. We wish him success and we
hope to have him present at the next
meeting of the Michigan Retail Dry
Goods Association.

In the bulletin of June, Mr. Hahn
suggests that his connection with the
Association terminates in July of this
year. We looked forward, therefore,
to some words from Mr. Hahn in the
July bulletin and the editorials in the
July number are worth reading by all
who are interested in better merchan-
dising.

The first editorial speaks of a ser-
vice laboratory that has recently been
established jointly by the National
Retail Dry Goods Association and the
Better Fabrics League of New York.
The establishment of this testing lab-
oratory was authorized last February
at the annual convention of the As-
sociation and it is now in operation at
225 West 34th street, on the same
floor with the Niational Retail Dry
Geods Association.

In the same number is given a de-
scription of the work bv Frank Stutz,
general manager of the ‘testing bureau.
The work of this organization cannot
fail to be of great use to department
stores throughout the country, espec-
ially those stores which do not main-
tain their own laboratories.

President Mills has directed our As-
sociation to appeal to the laboratories
of the Michigan State College for co-
operation along this line and a meet-
ing has been called to be attended by
some directors of the Michigan Re-
tail Dry Goods Association and the
professors of the department of chem-
istry at the college.

It is our intention to accept the offer
of the chemistry department at the
college in giving ‘this work ‘to the dry
goods stores of Michigan.

During ‘the past two or three years
an occasional enquiry has been made
by certain of our members and inci-
dental tests have been made and re-
ports furnished. We suggest to our
members ‘that in the near future a
general scheme for this work will be
sent to you so that local merchanits
organizations, better business bureaus,
etc., may be benefited by the analyses
which may be made by the Michigan
State College authorities. Our next
bulletin will contain an outline of the
general scheme for ‘this work and it is
our intention ‘to feature this question
on tthe programs of our group meet-
ings which will be held during October
and November of this vear.

The second of Mr. Hahn’s editorials
referred to above mentions the ever
present question of ready-to-wear
sizes. We well remember attending

 

the meeting of the National Retail Dry
Goods Association in St. Louis in 1919,
when J. W. Knapp. at that time secre-
tary and later president of the Michi-

MICHIGAN TRADESMAN

gan Retail Dry Goods Association
with charts and figures presented in a
very able manner the subject of the
standardization of sizes.

As Mr. Hiahn stated in his editorial,
the committee which was appointed at
that time failed ‘because the people who
should shave ‘co-operated laughed at the
idea and in this indictment includes
retailers, manufacturers and organiza-
tions. Now, according 'to Mr. Hahn,
the size difficulty is getting a lot of
aitenttion. He states manufacturers
make garments according to their own
ideas of what certain sizes should be
and the result is that neither the re-
tailer nor his customer knows whether
a 48 is a 44 or a 32.

He states that ‘the size question is
the heart of the ready-to-wear indus-
try and there should be some joint
agency able to devote itself ito the con-
stant study of sizes of all lines of
ready-to-wear which could supply pro-
ducers and distributors with current
information regarding size require-
ments. He states that it ts difficult to
estimate ‘the good which might come
from careful, ‘and unprejudiced study
of sizes.

We will look forward with consider-
able interest to the attention that will
be given to this question in the future
by retailers and manufacturers through
their respective organizations. Mr.
Knapp has always maintained that the
question of standardization of sizes
was one that must be dealt with in a
thorough manner. We well remember
his address before the Ohio Retail
Dry Goods Association a couple of
years ago and observed the increasing
interest shown as compared with the
discussion of a few years just previous.
This subject will receive further at-
tention through our news letter bulle-
tins during the present year. We are
glad that Mr. Hahn in his parting
words ‘to the menrbers of the National
Retail Dry Goods Association has
brought up these two subjects in such
a practical fashion.

Nearly every week we receive cor-
respondence revealing that many of
our members are worrying over their
pattern contracts. We have adopted
the practice of asking for the copy of
the contract and the correspondence
pertaining thereto. As time progress-
es, we find that the pattern companies
seem to ‘be more and more inclined to
be fair and make liberal adjustments.

Our experience has ‘taught us that
the pattern companies are not entire-
ly to blame and that many merchants
have but a slight understanding of what
agreements they entered into when
they sign their pattern contracts for a
term of years.

We were instrumental in helping to
settle one of these troublesome prob-
lems whereby our member is about
$120 better off than he otherwise would
have been and this comes about
through ‘the willingness of 'the pattern
company to make concessions. Send
along your pattern troubles and we
will look on both sides of ‘the trouble
and make you the ‘best settlement pos-
sible.

An extract from a letter received
from a shoe retailer in a medium sized
city in Michigan:

“T am going to quit the retail busi-
ness. Chain stores have taken my
business. I can’t compete with them.
I have-lost money the last five years.
I have an eight year lease where I am
and would ‘be glad if you could tell me
how ‘to get out of it without going into
bankruptcy.”

How many more retailers are simply
going to crumple up and die, as did
this retailer, under the competition of
the chain stores. Undoubtedly there
are many. And yet, the real merchant
never had greater opportunities than
are open tto-day for creating ‘a pros-
perous retail business.

The result of this competition by
chains will be not only that inefficient
independent merchants will be forced

out, but that others will consider the
whole subject more fully before open-
ing a retail store. Too many retailers
are of ‘the kind ‘that lease a store, buy
a stock of merchandise and trust to
luck. When the public appreciates
that it requires more than these three
things to conduct a successful retail
business there will ‘be fewer independ-
ent merchants kicking about competi-
tion of chain stores.

Jason E. Hammond,
Mer. Mich. Retail Dry Goods Ass'n.

—_—__+ >.>
Handkerchiefs in Many Tints.

The everyday handkerchief of sheer
linen is shown in both the colored
prints and plain white, with the de-
mand about equally divided. In col-
ored thandkerchiefs the small patterns
and plain colors are considered to be
in ‘better taste, and some of the white
kerchiefs are embroidered ‘with an
initial, monogram or motif of some
description, all of modest design and
fine needlework. Handkerchiefs for
evening dress and sports ‘costume are
large and showy—of linen, batiste or
chiffon, printed in ‘a variety of patterns
and in colors effectively put together.
Evening handkerchiefs are of delicate-
ly tinted materials, trimmed with sheer
lace and nets. One of pale rose batiste
is made more airy with a two-inch bor-
der of white maline. One of sea green
mousseline is edged with a ruffle of
fine black chantilly lace. Batiste in
pale blue, pink or green is combined
with white in large kerchiefs, the join-
ing done with the finest hand hem-
stitching. Very sheer batiste is finish-
ed with small tucks and with feather
stitching and designs etched in fine
cotton floss.

Quite elaborate models are shown
in these large kerchiefs, particularly
those for sports dress. Squares of
linen are embroidered with scalloped
edges and printed in ‘the corners in
bold geometric and conventionalized
flower patterns. A maize tinted linen
square is printed in modernistic de-
sign of several intense colors as a deep
border on which are -small dots of
black embroidered at irregular spaces.
A white linen lawn handkerchief is
finished with a printed border and
square scallops all in bright scarlet.
One in modernistic decoration is print-
ed in blue and orange exactly divided
in half, diagonally across the square.
Each of these novelty handkerchiefs
has some relation to the costume, in
design, color, or both, and are a dis-
tinct fad of the moment.

 

5° t

   

 

THE MARSHALL CO.

 

 

A MARK OF DISTINCTIVE BEDDING

July 25, 1928

HOW OLD
IS OLD?

‘Time to grow rich in ex-
‘perience.

Broad in knowledge— :
Youthful in promise—

With experience to back that
promise by performance!

That’s the Old National on
its seventy-fifth birthday!

OLD NATIONAL
BANK

MONROE AT PEARL-SINCE 1853
—

 

J. CLAUDE YOUDAN
ATTORNEY AND COUNSELOR

Special attention given creditors proceed-
ings, compositions, receiverships, bank-
ruptcy and corporate matters.
Business Address:
433 Kelsey Office Building,
GP AND RAPIDS, MICHIGAN

 

Link, Petter & Company

( Incorporated )

Investment Bankers

7th FLOOR, MICHIGAN TRUST BUILDING

 

CUSTOM MADE SHIRTS
Sturdy, Beautiful
Honest Workmanship

PHOENIX SHIRT CO.

39-43 Michigan, N.W., Grand Rapids

 

Marshall

BED SPRINGS
MATTRESSES
PILLOWS

Comfortable .... Durable

=. GRAND RAPIDS

 

 

~

 

7

*

 

 

 

 

July 25, 1928

SHOE MARKET

This Will Stop Them.

The baseball seemed to have been
jammed through a hole in the window,
but it wasnt. It had really been cut
in half first, with one section pasted
on the inside of the window and the
other on the outside in direct juxta-
position with the first section. But
the effect was realistic—made more
so by several streaks of black paint
simulating cracks in the glass—and it
compelled people to stop and marvel.

A sign posted near it, “A Big Hit!”
emphasized the fact that the store was
offering an extra special “obtainable
only for the duration of the World
Series.” The tie-up of the window
stunt with the annual baseball classic

of course, created much interest.
—__.-2-——__
Correct Location For Men’s Section.

Originally, George J. Marott, In-
dianapolis, Ind., had his two-floor store
so arranged that the men’s department
was on the street floor while the wo-
men’s department was on the floor
above. Men are always in a hurry, he
reasoned; therefore, make it easy for
them to buy shoes in a hurry.

But he has since found it profitable
to reverse this arrangement. By put-
ting the men’s department on the up-
per floor he has made it possible for
them to take their time, smoke, cuss
if they choose to, and in general, en-
joy themselves while ‘buying shoes.

 

—_—__+-.____
Guessing Contest That Pulled.

At a cost of only $3, James V.
Coover, Jacksonville, Ill., succeeds .in
focusing the attention of passing peo-
ple upon every item of merchandise in
his windows. Dividing the $3 into
coins of varying denominations, he
hides a coin under a shoe here, and an-
other under a shoe there, until the
coins have ‘been all concealed in scat-
tered places throughout httehe window.

“If you are a good guesser, you
win,” reads a card.

“Name the shoe which hides a coin
and you get the coin.”

—_>-—____
How He Employs Salesmen.

“The only kind of salesmen I will
hire,” states the new manager of a cer-
tain New York shop, “is the kind I am
willing to invite to my own home.”
Bearing ‘this simple little rule in mind
has enabled the manager to build up a
staff composed of men of real cour-
tesy, tact, and character.

Where he is in doubt about a par-
ticular individual, the manager invites
him to his home for dinner, and then
finds out from the woman of the house
whether she would care to invite him
back again.

——_+22—___—__
Getting the Auto Parkers.

When the Paris Co., Salt Lake City,
celebrated their anniversary, red cards
similar to those used by policemen,
were tied to the steering wheels of cars
parked throughout the town. This
was the copy on the cards: “Summons.
You are hereby summoned to attend
Greater Paris Day. To-day only. No
alibis accepted.”

———
Novel Discount Offer.

Big name, big discount. Short name,

small discount—that was how Cohen

MICHIGAN TRADESMAN

Brothers, Washington, N. J., worked
the discounts in a recent sale. For
every letter in their first and last
names, customers were allowed to de-
duct five cents from the purchase price.
Joseph Brycksilawski thus could help
himself to a discount of 95 cents while
poor Sam Lo was entitled to a discount
of only 25 cents. The names secured
in this fashion, of course, helped to
bolster the mailing list.

——_~>-2
Discount Coupons Building His Busi-
ness.

A 10 cent discount coupon is given
for every dollar spent for a pair of
shoes at the store of J. Lowenstein &
Son, Valparaiso, Ind. When enough
of these coupons are saved up, a cus-
tomer may redeem them for a new pair
of shoes. In order to be able to
eventually obtain this extra pair—
gratis, as it were—people must return
to the store for merchandise and the
coupons ‘that accompany it, and the
store is thus assured of their continued
patronage.

—
Features Himself in Advertisements.
Sam Abrams, who iis manager of the
King Store, Schenectady, N. Y., fea-
tured the opening display of the sea-
son by showing several photographs
of himself wearing some of the new
models. As Mr. Abrams is quite pop-
ular with this trade, many of his cus-
tomers came in to tell him how good
he looked in the new shoes, and gen-
erally they stayed long enough to try
them on themselves.

ee es
This Merchant Maps His Customers.

In the window of a shoe retailer in
Asbury Park, N. J., every once in a
while appears an enlarged outline map
of five or six of the blocks in the
vicinity. “Of the 45 families in these
blocks,’ reads a card which accom-
panies the map, “32 are enjoying foot-
wear comfort with Smith shoes. If
you are one of the 13 who aren’t, step
in and permit us to ease your feet at
once.”

——__o>»__
If You Want To Try Something Un-
usual.

What was without doubt the world’s
costhest bottle of ink was not so long
ago displayed in a window of a Paris
shop. The ink had been used to mark
down the store’s merchandise by al-
most 15,000 francs.

A startling display stunt this is for
the shoe merchant who wants some-
thing unusual.

—_—_2-2—___
Use This on Your Hosiery Advertise-
ment.

You can’t make a “hole in one” of
Berg’s Golf Sox. The story’s all there,
and when Charles F. Berg, Portland,
Ore., put it down on a display card
and featured the card in a street dis-
play case full of the hose in question,
he sold out the merchandise all within
two days.

—_—_t 2 2>___
Pay ’Em To Read Your Letter.
Enclosed find check to pay you for

two minutes of your time in reading

this letter.” This was the opening of

a sales message used recently by a

shoe retailer in Philadelphia.

The check, however, is what made
the letter a more than usual one. It
was for 5 cents.

New Pajama Models Varied.

Pajamas are more popular than ever,
and this style of night dress is a thor-
oughly established mode. In_ these
are shown 'the greatest variety of mod-
els, materials and designs. Color com-
‘tbinations and contrasts are striking.
One suit has a knee-length coat of
natural colored pongee with revers
and cuffs of ‘bright red crepe which is
worn over shirt and trousers of the
crepe. The ‘trousers are cut wide at
‘the bottom and the coat ities about the
waist with a cord of red silk. The
yltra-modern motif is used in some of
the latest pajama suits, with designs
of ‘bold geometrics, deep pointed
angles, ‘blocks and cubes. These are
shown in crepe de chine, tub taffeta,
washable satin and the Chinese bro-
cades.

A sttmning suit in dashing geo-
metric pattern is made of jade green
crepe de chine printed in black and
white. Another is of white crepe
printed in a pattern of huge black birds.
Chinese red crepe ‘has a design of large
lotus flowers printed in white and yel-
low, with bands of white crepe at the
‘bottom of the trousers and about the
coat. Polka dots are much in demand
for pajamas of both the bed and beach
models, and some very showy styles
are found. Chinese crepe brocades
make delightful pajamas and are to be
had in many ‘beautiful colors. The
‘blues, greens and several shades of
yellow are especially attractive, and
much white is worn for night dress.
Some of these suits are trimmed with
bands of another color, and with the
silk frogs for fastenings.

—_—_++ 2s ___
Use of Skins and Leather.

‘Many novelties are illustrating the
vogue of reptile skins, water snake,
python, garter snake, lizard and _alli-
gator. These in the softer varieties are
made into bathing caps that suggest
an incoming live reptile as the wearer
swims in the surf. The skins are used
for bags, belts, ‘bath and beach shoes,
and entire ‘blouses. The finer skins
are in natural marking of gray, brown
and tan. TDhe same colors are used for
town wear in shoes, bags, sports hats
and belts, and some fovely novelties
are dyed in the latest shades of green,
blue, brown ‘and black.

Tooled leather is being revived in
small accessories, ‘and while the de-
signs ‘that are done in gilt are shown

19

for town dress, a great many small
articles as well ‘as ‘bags and cases for
different uses in sports are stamped
and patterned in colors on dark or
natural backgrounds. Hand bags in
large envelope portmanteau shape with
handles are shown with bright colors
in conventional designs, mostly of the
Venetian type. Vanity boxes made
like miniature suit cases are shown in
lighter colored leathers, with more
delicate treatment.

—_»>>—__
Parasol Handles Short and Club-Like.

The new parasols are important,
chiefly because of their handles. These
are made of different woods in natural
tones and stained in various colors,
carved, banded with metal, painted, or
‘tipped with a stone or ornament. Most
unusual effects are attained by amber-
ite—a clever substitute for amber;
onyx, quartz and compositions of one
sort and another. A cloudy trans-
lucent material through which is re-
flected small forms of animals and hu-
man figures, and very beautiful handles
are made of synthetic jade, tortoise
shell and crystal. Handles are all
short and club-like, and most of the
latest parasols are made in plain colors,
bordered with a contrasting
color, a band of polka-dot or other
figured silk.

>>
Shoe Clerk Was a Diplomat.

“Are you sure these shoes are the
size I asked for? They seem a little
tight,” said the lady with the large
foot.

“No madam,’

some

replied the diplomatic
clerk, as he removed the shoes, which
were exactly the size she had ordered.
“These are two sizes smaller, but I
guess you were right, after all.”

—_——_+ <2 >__—_
Photographs His Customers.
Whenever Nashville,
Tenn., draws a crowd of more than
usual proportions, a flashlight photo-
graph of it is at once taken. This is
then used in the following day’s ad-
vertising to prove the store’s popu-

larity.

Demovitle’s,

————_.-2—.___

This Thermometer Made Sales.

A gigantic thermometer fixed over
the doorway of a Brooklyn shoe store
on warm days, presents a compelling
argument to the men going by to step
in and buy summer weight footwear.

—_>+.____

Change is unchanging.

 

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE Company

LANSING, MICHIGAN

Prompt Adjustments

Write
L. H. BAKER, Secy-Treas.
P. O. Box 549

LANSING, MICH.

 

 

 

RETAIL GROCER

Retail Grocers and General Merchants
Association.

President—Hans Johnson,

First Vice-President — A.
Harbor Springs.

Second Vice-President — G. Wander
Hooning, Grand Rapids.

Secretary—Paul Gezon, Wyoming Park.

Treasurer—J. F. Tatman, Clare.
Credit Management—The Square Deal

—What Value Mone?

A dry goods merchant once opened
an account with a grocer. He was a
substantial man, so the grocer felt
pleased. The purchases were liberal
and the grocer felt better pleased than
ever.

The grocer was a methodical man.
He ran his business according to rules
carefully thought out and exactly fol-
lowed. One rule was to mail a month-
ly statement to each customer and
have it in the mail so it would reach
the customer on the first delivery of
the first of each month. This because
he was familiar with human nature and
knew that the first demands get pre-
ferred attention—and he wanted his
money when it was due.

Another rule was that bills not paid
by the tenth of the month were due
for a reminder statement; and if bill
were not paid in response to the sec-
ond statement, the account was
brought to his personal attention for
handling, unless he were out of town.
In that case, the delinquent accounts
were to be stopped forthwith. In
most cases such was the procedure
anyway, because this grocer had strict
ideas as to payment of bills. His
credit paid him as liberal earnings as
any cash trade ever paid any grocer.

When the dry goods man’s bill was
not paid promptly, the grocer handled
it specially. Knowing the man’s re-
sponsibility, so there was no question
of the safety of the account, he let it
run through the second month, then
sent out the ten-day second statement.
He was about to call on the merchant
to talk matters over when the mer-
chant came into his store. The gro-
cer greeted him and waited for some
remark on the bill. No remark being
made, the grocer broached the subject
and, as carefully as possible, explained
his rules, views, system and methods.
The dry goods man was not very pa-
tient under the exposition and, as the
grocer finished, he said:

“T am not in the habit of paying
much attention to dates and times
with my household bills. I pay them
from time to time, as I see fit, with
no regard to any special system. If
you care to have me continue on that
plan—paying as and when I see fit—
it’s all right with me. Otherwise, I'll
close the account and discontinue.”

The grocer smiled and said: “It will
be best to discontinue, Mr. Blank. I
have explained my views and system.
I could not deviate from my system
without jeopardizing all I have built
up during many years. Yet I see that
you will not understand me. So, re-
gretfully, I must ask you to close the
account and trade elsewhere.”

The account was paid and discon-
tinued. The dry goods man traded
elsewhere for a long time—a year or
more. Then one day the account was

Muskegon.
J. Faunce,

opened again and, when the statement .

MICHIGAN TRADESMAN

was mailed, it was paid promptly. The

grocer never said anything. Neither
did his customer. The deal was mu-
tually satisfactory for years. It was

such system, rigidly followed, which
made this grocer’s credit business a
joy and money-maker.

 

The science of money is so intricate
that few understand it. Roosevelt,
who plunged into most things with
singular ability, used frankly to own
that he could not understand finance;
so he let it alone. Money fluctuates
an value as any other commodity does.
We think it is stable because we com-
pare all other things by their money
value, forgetting that such value is not
constant. One way to grasp this es-
sential fact is to consider money in re-
lation to real values, like food and
raiment, in varying circumstances and
at various times. For example:

In 1923, 10c bought two pounds of
beans at 5c, whereas in 1919 it bought
one pound; hence it was then worth
20c of 1919 money.

27c bought a pound of sugar in 1919.
In 1923 27c bought 2%4 pounds; hence
it was worth 67%c of 1919 money.

55¢ bought a pound of coffee iu 1919.
In 1923 it bought 1% pounds; hence
was worth 82%c of 1919 money.

$12 bought a pair of shoes in 1919.
In 1923, $8 bought the same pair of
shoes. So in 1923 the $12 was worth
$18 of 1919 money.

In 1919 a certain pound of choco-
lates cost 60c. In 1923 the price was
40c. So in 1923 the 60c was worth
90c of 1919 money.

Such reflections are useful and help-
ful, because they bring out the fact
that money is not wealth. Real wealth
is food, clothing, shelter, all commodi-
ties that we use, consume and enjoy.

Well, money wages enabled a man
to buy 200 pounds of beef a month
then. Now let us say beef, all cuts
taken together, averages 35c the pound.
Hence a man who gets $70 per month
has enough to buy 200 pounds of beef;
and because few indeed are so poorly
paid as to get only $70 per month
wages, beef now at 35c per pound is
cheaper than it formerly was at one
cent per pound.

The National Wholesale Grocers’
Association, through its secretary, the
able Mr. Toulme, writes:

“We wish to remind wholesale gro-
cers that discount for cash is a prem-
ium for prompt payment and should
not be taken by the wholesale grocer
unless payment is made within the
number of days specified by the manu-
facturer in granting the discount for
cash.”

That word should be passed on to
retail grocers, too; for if there is a
peculiarly mean trick practiced in busi-
ness it is that of taking discount for
cash after the time for it has been al-
lowed to pass. It is especially mean
because usually the imposition is sub-
mitted to, the single amount being
small; but the wholesale or retail gro-
cer who practices such tricks does two
things: He estops himself from the
privilege of crying “unfair” because
he comes into court with filthy hands:
and he weakens the entire industry to
which the belongs and owes loyalty.

os Paul Findlay.

July 25, 1928

 

‘I Have Carried the Tidings of Good Health
To My Customers”

“About six months ago I started eating Fleischmann’s Yeast and
through the wonderful results it brought me, I have carried the itdings
of good health from eating Yeast to my customers”, writes Irving
Kirschen of Newark, N. J.

A grocer who gives his customers “tidings of good health” is doing a
service they will not forget—he is building good will. Recommend it
for constipation, indigestion, skin disorders and run-down condition.

FLEISCHMANN’S YEAST

Service

 

 

 

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

=

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST - FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

 

 

 

Uncle Jake says-

“Cemeteries are full of grave mistakes.”

Some of life’s mistakes are made ignorantly,
but the majority of them are made carelessly.
A manufacturer may make mistakes, but he
should rectify them before his product
reaches the purchaser.

Our research department is a mistake detec-
tor that is always on the job, hence when
you use

K VP DELICATESSEN PAPER

you may rest assured that you are making
no mistake.

KALAMAZOO VEGETABLE PARCHMENT CO., KALAMAZOO, MICH., U. S. A.

 

 

 

Don’t Say Bread
— Say

HOLSUM

 

 

 

“

 

 

~

 

July 25, 1928

MICHIGAN TRADESMAN

 

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids

Vice-Pres.—E. P. Abbott, Flint.

Secretary—E. J. La Rose, Detroit.

Treasurer—Pius Goedecke, Detroit.

Next meeting will be held in Grand
Rapids, date not decided.

Why Do You Sell Meat?

Why do you sell meat? Well, in the
first place, you sell meat because it
represents, as do. groceries, a food
necessity of dife. Whenever public de-
mand proves to you that a grocery
commodity is a good thing to mer-
chandise, you stock it, and sell it.

You sell meat to increase your vol-
ume of sales; to increase your profits;
to cut down overhead of your store; to
hold the trade of your grocery cus-
tomers, and to give increased service
to your customers.

I honestly believe that the proprie-
tor of a combination grocery and meat
store is in a position to give a high
type of service to the consumer. I
believe such a type store can build up
a very profitable credit and delivery
business. For with the addition of a
meat department the consumer is able
to purchase practically everything in
a food line necessary to her household
welfare. On the other hand, I have
my doubts as to the service a pro-
prietor may extend if he attempts to
run a combination grocery and meat
market on a cash and carry plan. We
cannot get away from some of the ad-
vantages of the credit system with
customers. For instance, credit cus-
tomers buy more. A credit store at-
tracts a better class of customers while
a “cash customer” is anybody’s cus-
tomer. Customers are more interested
in quality, and one is more apt to find
quality in credit and delivery stores
than in the cash and carry shops.

To many customers the matter of
price does not restrict sales, and they
appreciate that buying is more con-
venient, and at the same time it influ-
ences casual customers. to becomg
steady customers. And another thing,
charge customers are customers of
record.

Many of us have heard of depart-
mentizing our stores. Let’s see, now,
what this means. One of the most
effective methods by which a mer<
chant can make his business yield more
profits is to divide the store into de-
partments. The plan is to make each
line of merchandise pay its own way.
Instead of running a store as a single
unit, operate as if it consisted of a
number of separate stores, each of
which must earn a profit. For instance,
consider just a few of the departments
you have available for testing out their
respective sales efficiency: Canned
goods, glass jar preserves, bakery de-
partment, meats, and so on.

Sometimes, it is found by experience
that to switch the location of one of
your departments from one side of the
store to the other, or even closer to
the front door, is a wise move. Keep
one thing in mind: That your total
floor space costs you so much yearly
rental. Provided, of course, that there
is sufficient comfort for customers
while making purchases, no extra
space should be allawed to be vacant.

 

4, — Make each counter pay you a profit,

and if it doesn’t, don’t restock slow
sellers, but fill those counters with
food commodities which will permit of
a quicker turnover. John C. Cutting.

—_++.____
Beef Usually Served Underdone in
Restaurants.

We were asked to-day to express
our opinion as to whether beef, roast-
ed and broiled, is usually underdone
when served. The gentleman who
asked this question complains that he
invariably orders his beef well done,
but seldom gets it that way. He does
not feel that underdone beef is neces-
sarily injurious to his health, but he
feels sure that it is not as palatable as
when well done.

This question reminds us of a state-
ment in Joe ‘Miller’s joke book which
reads: “If you want anything done
well order it rare.” Judging from the
results that this diner has had, we
might suggest that he try ordering his
beef rare for a while. He certainly
could not be satisfied less and might
be better served.

Whether such an easy way out is
present or not does not alter the fact
that his complaint is based on disre-
gard for his demands. This kind of
service tends 'to discourage the use of
meat and so the businessman who per-
mits it helps to bring about the very
thing he is trying to avoid—loss of
patronage and reduced meat consump-
tion.

This disregard for consumers’ de-
mands is quite a serious thing in the
meat industry. Satisfied meat eaters
continue to eat meat, while dissatisfied
patrons are apt to eat less of it. A
great deal of money is spent in selling
meats. This money is spent chiefly to
interest persons who are not patrons
of the particular business spending the
money. A great deal of thought and
time, as well as money, is spent in
bringing new patrons in, but in many
cases very little is spent in keeping
them well satisfied once they are in.
This hardly seems logical business
practice. It is an acknowledged fact
that the best and lowest cost advertis-
ing comes from satisfied patrons. By
pleasing those who have already
bought, others are encouraged to buy.
To go back to the original question as
ito whether beef is usually sold under-
done, we cannot say, since personal
tastes influence the answer, but we are
firmly convinced that the best inter-
ests of all are fully met when consum-
ers are satisfied.

ana
Entirely New and Novel Food Product

‘Fleischmann has formulated plans
for an extensive campaign this fall in
marketing a new product to be known
as Fleischmann’s Stox, a form of sol-
uble paste resembling meat extract, to
be used in place of meat stock for
bouillons and meat flavors. The new
product utilizes all of the protein of
yeast and in both its production and
distribution fits in well with the pres-
ent Fleischmann business.

—_e-+-___

Are your personal friends who like
to do business with you finding it
necessary sometimes to go to a com-
petitor in order to get the merchandise
they want? Your stock ought to be

good enough to stop that,

 

 

 

 

 

 

 

21
MEANS=-
More Sales
Bigger Turnover
Larger Profits, and
Satisfied Customers
This
Display
Increases
Sales
THE SCHUST COMPANY
*ALL OVER MICHIGAN”
DISTRIBUTING POINTS
Grand Rapids Lansing
Detroit Saginaw
Always Sell oe oe |
LILY WHITE FLOUR
‘‘The Flour the best cocks use.””
Also our high quality specialties

Rowena Yes Ma’am Graham
Rowena Golden G. Meal
Rowena Whole

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING CO.

 

 

 

Rowena Pancake Flour
Rowena Buckwheat Compound

Wheat Flour

Grand Rapids, Mich.

 

 

  

Zi. ASSOCIATE

Freight. We go to 1
and make deliveries
We furnish the greate
Adequate delivery.

PHONE 94121

108 MARKET AVE.

Announce complete organization for handling Merchant

All lines are regulated by the Mich-
igan Public Utilities Commission.

ASSOCIATED TRUCK LINES

D TRUCK LINES

67 Cities and Towns in Michigan,
to suit present day requirements.
st aid to successful merchandising,

GRAND RAPIDS, MICH.

 

 

 

 

GRAND RAPIDS

Manufacturers of SET UP and

SPECIAL DIE CUTTING & MOUNTING.

PAPER BOX Co.

FOLDING PAPER BOXES

 

G R AN D R A FE

S wMicHRHET GaN

 

 

 

VINKEMULDER COMPANY

Grand Rapids, Michigan
Distributors Fresh Fruits and Vegetables

Strawberries, Pineapples, New

Bananas, Vegetables, etc.

 

Potatoes, Oranges, Lemons,

 

 

a

  

HARDWARE

Michigan Retail Hardware Association.
President—Herman Dignan, Owosso.
Vice-Pres.—Warren A. Slack, Bad Axe.
Secretary—A. J. Scott, Marine City.
Treasurer—Wiliam Moore, Detroit.

 

Suggestions For the Hardware Dealer
in August.

At any time of the year, pushful
methods are necessary to clean out
seasonable goods; but they are par-
ticularly necessary in the hot weather,
when the temperature is a deterrent to
buying. While the midsummer heat
inspires in the average individual a
desire to own a hammock or a lawn
swing or a refrigerator, he at the same
time finds it difficult to put forth the
necessary exertion to make the pur-
chase. The same thing is true in re-
gard to other hot weather lines.

In handkng timely goods, one of
the most important essentials is to
push them hard at the very commence-
ment of the season. Then the dealer
can sell to the best advantage, with
the full margin of profit. A little later
the purchaser will be inclined to put
off buying until another year; and if
he does buy, he will expect price re-
ductions.

It is perhaps not too late, by dint
of aggressive efforts, to dispose of a
lot of hot weather goods at regular
prices. Hence, the hardware dealer
should push his seasonable lines for all
they are worth. Feature them in win-
dow display and newspaper advertising,
play them up inside the store, give
them lots of interior display, and when
you get a prospect, stick to him until
you've made a sale. Talk up these
lines to individual customers.

Very soon, it will ‘be necessary to
offer price inducements in order to
clear out these lines. They should,
however, be cleared out. “Don’t carry
over anything you can sell,” is a sound
principle in regard to  seasonable
goods. “When in doubt whether to
sell or to carry over, by all means sell,”
is a good axiom. For the circumstanc-
es are rare and exceptional where it
will pay a dealer to carry goods over
to another year.

It will pay to turn the odds and ends
of seasonable stock into ready money
before the actual close of the season.
This can’t be done after the hot weath-
er is past. It must be done while
there is still some prospect open to the
purchaser that he will get a reasonable
amount of use of the goods in the
current season.

This means that, a little later in
August, the dealer must put on his
midsummer clearing sale. In this he
offers two inducements to the purchas-
er: some price concession, perhaps
slight, perhaps substantial: and the

prospect of getting some use out of
the article before the hot weather is
entirely gone.

To
absolutely

the hot weather is
before advertising
price concessions on hot weather goods
is a mistake.

until
done

wait

The middle of August is regarded
by many dealers as the best time to
start what might be termed a mid-
summer clearance sale. The average
customer who hasn't bought his re-
frigerator or his lawn swing by that

MICHIGAN TRADESMAN

time isn’t likely to buy unless he is
lured into buying by substantial price
concessions. At the same time, a lot
of people who have been wavering be-
tween buying and not buying can be
swung into the buying line by a chance
to save money. A little later their de-
cision to put off buying until another
year will become set, and price induce-
ments will not budge them in the
least.

Now, before the close of July, is a
good time to look over your stock and
make sure that the various seasonable
lines are moving as fast as they should.
Such a survey of the seasonable stock
will give you the chance, in the next
week or two, to put some pushful ef-
fort behind these lines in a final effort
to clear them out at regular prices.

At the same time you can size up
the probable extent of the left-overs,
odd lines and broken lots, and can de-
termine definitely whether a_ mid-
summer clearance sale is necessary to
turn them into money.

Next comes your sale. One word
in regard to this. If you do put ona

midsummer clearance sale, make it
worth while.

The attitude of many hardware deal-
ers toward special sales has always
been rather timid. This is due in part
to a strong and justifiable feeling
against price cutting; and in part to
the fact that in certain other trades
the special sale has been overworked
until it has become a sort of joke in
the eyes of the public.

The hardware dealer’s special sale,
however, still commands confidence;
and will continue to do so as long as
it is not overdone, and as long as it
offers real price concessions rather
than flamboyant publicity.

In your sale, you must make certain
price concessions. These will cost you
money. In return for the actual cash
sacrifice involved—both price conces-
sions and advertising bills—you should
aim to secure as much good publicity
for the store as possible. Use your
sale, in other words, not merely to
turn some odds and ends of stock into
cash, but to bring new customers into
your store, and to give the public gen-
erally a favorable impression of your
store, your goods and your salespeople
and selling methods.

In regard to newspaper advertising,
your ordinary quarter column of four
inches of space isn’t enough to adver-
tise a special sale. Take extra space,
and lots of it. Get out dodgers. Put
on some special window displays. Use
circular letters. Play up the sale as a
big merchandising event.

It is important to make your ad-
vertising sound genuine. To this end,
talk specific values and prices. In-
stead of quoting a 20 per cent. reduc-
tion all round, take feature articles,
give a few descriptive words about
each item, tell the regular price, and
quote the special price. For features,
pick items that are popular; and make
the price concessions so drastic as to
be positively arresting. Do this with
a number of carefully selecetd items.
Slighter price concessions can be made
on the general run of stock: and fall
lines can be shown at regular prices.

For it is a good stunt to couple with

 

 

 

July 25, 1928

 

 

 

NEW AND USED STORE FIXTURES

Show cases, wall cases, restaurant supplies, scales, cash registers, and
office furniture.

Grand Rapids Store Fixture Co.

7 N. IONIA AVE. N. FREEMAN, Mgr.
Call 67143 or write

 

 

 

 

 

BROWN &SEHLER

COMPANY

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

Michigan Hardware Co.

100-108 Ellsworth Ave.,Corner Oakes |
GRAND RAPIDS, MICHIGAN

ze

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

 

 

 

 

A
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STOCK OF

 

HEATH & MILLIGAN DEPENDABLE PAINTS AND
VARNISHES

fostes Stevens&Co.

Founded 1837

 

 

 

 

 

GRAND RAPIDS 61-63 Commerce Ave., S.W. MICHIGAN

WHOLESALE HARDWARE

 

 

 

THE BEST THREE
AMSTERDAM BROOMS

PRIZE White Fwan GolddBond

AMSTERDAM BROOM COMPANY
41-55 Brookside Avenue, Amsterdam, N. Y.

 

  

 

 

 

July 25, 1928

 

MICHIGAN TRADESMAN

23

 

your midsummer clearing sale an ad-
vance showing of some at least of your
fall lines. Thus the midsummer sale
serves the double purpose of clearing
out hot weather odds and ends and at-
tracting people to your store to look
at the fall stock. In this way you can
make the sale a stimulus to business
in everyday lines on which no price
concession is made, and can get in
touch with numerous prospects who
can be canvassed later in the fall.
With the sale bringing unusually
large crowds into the store, you have
a fine opportunity to demonstrate some
of your big lines—such as washing ma-
chines, vacuum ete, it: 1s
also a good opportunity to line up
your fall stove prospects, and to show

cleaners,

your new line of ranges and heaters.

In your advertising, feature
price quotations. It is the specific price
that carries conviction. A $1 article
marked down to 79 cents is more con-
vincing, to the average individual, than
a blanket announcement of “25 per
cent. off every article in stock,” al-
though the latter involves the bigger
price cut. Quote prices isi your news-
paper advertising, in your window
cards, and price-ticket every article on
sale with the old and new price.

sale

Between the end of July and the
opening of the fall trade, the hardware
dealer should make preparations for
his fall stove campaign, his fall paint
selling, and other seasonable fall ac-
tivities. The stock should be gone over
carefully, the prospect lists revised, ad-
vertising copy outlined in advance,
circular letters drafted, and every task
of a preparatory nature that can be
done beforehand should be got out of
the way in advance. Preliminary work
of this sort, done in the relatively
slack midsummer save
time and avoid confusion
fall selling is at its height.

will
when the

months,

Now, too, is a good time to deter-
mine what changes you wil make in
the arrangement of store and stock to
facilitate the handling of your fall busi-
ness. For instance, with the coming
of late summer or early fall, the stoves
and paints should be brought forward
and given prominence.

Regardless of the presidential year,
and the business outlook, you should
determine to put forth bigger efforts
this coming season to secure new busi-
ness and new customers. Many mer-
chants are inclined to accept a presi-
dential year, and particularly the lat-
ter months of the presidential cam-
paign, as a period when business can’t
help but be slack.

Now, the time to put forth your best
efforts is when the going is the hard-
est. When buying conditions are
good, and everyone is in the mood to
buy, you don’t need to push as hard
as when buying conditions are bad,
and the attention of the buying public
is distracted by other matters. Don’t
let political turmoil or uncertainty
paralyze your efforts; for after all, the
success of your business depends less
on politics and government than on
your own individual ability to capably
handle whatever situation may con-
front you. In the best of times, poor
business men have failed; and in the
worst of times good business men have

made money. It pays you, whatever is
happening outside your store, to be
yourself the best business man you
know how, and to constantly strive to
increase your individual efficiency and
that of your store organization.

Now is a good time to glance over
your buying and selling methods, to
study your salespeople and yourself,
and to determine where improvement
is possible and how it can be achieved.
No organization is ever so efficient
that it can’t be improved; and you will
find it more profitable to coldly ex-
amine your store and your organiza-
tion for flaws than to allow the hot
weather and _ the _ presidential
bogey to overwhelm you and paralyze
Victor Lauriston.

year

your initiative.

og
Distribution Cost Critics.
Almost every address to
men, hundreds of magazine and news-
paper articles, and various political
talks dwell endlessly on the cost of

business

distribution. Much of the blame is
placed on so-called ‘high-pressure
selling.” All these speakers and writ-

ers claim that production costs have
been reduced to a minimum, leading
us to believe that production has
reached a high state of perfection. The
truth is that much of the high cost of
selling is the fault of production, for,
if production were not so costly and,
at times, so obsolete, selling would be
less difficult and less expensive. There
is too much praise for production effi-
ciency and too much criticism of selling
and distribution methods. In many lines
and selling methods are
more efficient than production. When
production experts can turn out noth+
ing but products which have no genu-
ine sales appeal, sales costs are bound
to be high because the demand must

distribution

be created, often by artificial methods,
which accounts for the high cost of
distribution. There are many cases on
record where a thoroughgoing renova-
tion of the product and the production
methods have cut distribution costs to
the bone, because the high cost of dis-
tribution was a result of almost super-
human efforts to sell out-of-date prod-
ucts. There is all the difference in
the world in selling a product which
meets a current demand, and in sell-
ing a product which has long since
lost its inherent appeal, by reason of
improved competitive
other changes

products, or
which the production
department expects the sales depart-
ment to overcome through sales effort.
Careful analysis will show that in many
cases where sales costs are high it is
the fault of the production department,)
which continues to shut its eyes to
changed conditions.

ee

Hides and Pelts.

Green, No. 1

eee : ES
Green, No. 2 ene i oF
Cured. NO. P20 ee 19
Cured, No. 7 2 oe 18
Calfskin Green, No. 1 __ ce oon
Calfskin, Green, No. 2 ___ ee 22
@Caltskin,  Gurad: No, i 8 26
Calfskin: Cured,:No. 2 0 cst oy
Horse; NOt Oe eg ag
Morse, Nov 2 2 ee 3.00
Pelts.
Rams 2 Raab on
Sheartings 2 a onan
: Tallow.
rer ce ee 07
ee ee aks a eceetag Oy;
No. 2 i ce ke ae aes lec pany
: Wool.
T'nwashed, Wega eS @AV
Tinrwased, rejects 2 @30

VW APO CHG era ceescccoscecy G80

     
  

for :

LONG

MILEAGE
RIDING

COMFORT

GOOD LOOKS

CORDUROY TIRE COMPANY
OF MICHIGAN
GRAND RAPIDS - MICHIGAN

: ny WAYS ne SERVE
Rice
Loe

DUTCH TEA RUSK CO.
sedating. Petrhed . MICHIGAN

 

 

 

United Detective
Agency, Inc.

Michigan Trust Bldg.
GRAND RAPIDS, MICHIGAN
CIVIL CRTMEEAL,

an
INDUSTRIAL WORK
Only Bonafide and Legitimate Detective
Work Accepted

 

If No Response Call 2-2588 or 8-6813
Dictagraph and Auto Service
Associated With
SARLES MERCHANTS’ POLICE

 

Phone 61366
jOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bidg.
GRAND RAPIDS. MICHIGAN

 

 

 

CASH REGISTERS — SCALES

NEW AND USED
Expert Repair Service

Remington Cash Register Agency
10 lonia Ave,. S. W. Phone 67595
GRAND RAPIDS, MICH.

TER MOLEN & HART

Steam Tables and Coffee Urns
Built and Repaired
Successors to
Foster Stevens Tin Shop,

59 Commerce Ave.
GRAND RAPIDS,

 

MICHIGAN

 

 

Henry Smith
FLORALCo., Inc.

52 Monroe Avenue
GRAND RAPIDS

Phone 9-3281

 

 

 

 

 

 

 

ASK FOR

   

A Variety for Every Taste

 

Expert Chemical Service

Products Analyzed and Duplicated

Process Developed and improved
Consultation and Research

The Industrial Laboratories, Inc.

127 Commerce Ave. Phone 65497
Grand Rapids, Mich.

BIXBY

OFFICE SUPPLY COMPANY
GRAND RAPIDS, MICHIGAN

 

 

 

 

 

COCOA
DROSTE’S CHOCOLATE
Imported Canned Vegetables
Brussel Sprouts and French Beans

HARRY MEYER, Distributor
816-820 Logan St., S. E.
GRAND RAPIDS, MICHIGAN

 

 

 

I. Van Westenbrugge |

 

 

Grand Rapids - Muskegon
Truck Service
Central Western Michigan

DISTRIBUTOR

Nucoa
KRAFT) CHEESE!

‘““Best Foods”

Salad Dressing

‘‘Fanning’s”’

Bread and Butter Pickles

Alpha Butter
Saralee Horse Radish
OTHER SPECIALTIES

 

 

 

 

 

 

      

; QUALITY
RUSKS an CooinEs

Grand Rapids, Mich.

 

  

24

 

HOTEL DEPARTMENT

Most Graphic Description of California
Realtor Ever Written.

Los Angeles, July 28—The real es-
tate men of the Nation, at a recent
convention, elected a Los Angeles man
for their head. For years there has
been a great deal said about the ac-
tivities of Los Angeles realtors, as
they are called out here, and I am pre-
pared to testify as to their activities,
for of the asserted 48,000 of them said
to be operating in this city I have come
in contact with fully one-half.

You can’t help but admire the most
of them for their insistency, their orig-
inal ideas and extravagant use of ad-
jectives. Some of them I am es-
pecially fond of, for the reason that
when they finally give up all hope of
landing you, they emerge from their
stage setting and are really the best of
fellows. I have learned more about
the high and low spots of Los Angeles
and environs through them than from
any other source. As optimists they
are world-beaters.

They begin showing you marked
attention as soon as you register at
your hotel. Within a few hours after
your arrival they will approach you
with an air of friendliness that, at least,
has the thrill of sincerity. You may
think you have caught up with some
long-lost relative, but in reality they
have been attracted to you through the
good offices of the hotel clerk who
sizes you up on short acquaintance and
hands a friendly realtor a tip as to the
possibilities in the case.

From then on, you are a marked in-
dividual. Beginning there you are im-
portuned to take a whirl of observa-
tion about he city. If you accept you
are given an opportunity of viewing all
of the sights of the metropolis, the
homes of the stars of moviedom, drives
along the beaches, through the can-
yons and, finally, you are made a
special guest at a luncheon served at
some pavilion near the “tract” office,
with the assurance that no obligation
whatsoever is implied.

Luncheon disposed of, a leisure, or
rather a heart-to-heart talk is given by
someone who has, mayhap, just drop-
ped in. You are quite reliably and
emphatically informed at the outset,
that forty years ago Los Angeles had
a population of approximately 20,000,
has had the most marvelous growth
of any city of any age and to-day
comes under the wire with a popula-
tion estimated at a million and a half;
that now is the accepted time: that
Rockefeller or Bryan or some other
individual of note was responsible for
the statement that all the wealth of
the world had come from real estate,
(with no allusion whatever concerning
the hundreds of banks in the middle
agricultural states which had gone
broke on real estate mortgages) and
always bringing in the statement that
four or five years ago some fortunate
investor had bought a corner lot in
Hollywood for a song and recently
disposed of it for a million. One al-
ways hears of this particular transac-
tion at every gathering of this kind,
with a natural increase in the final
sale price, according to the number of
repetitions of the fairy tale. And it
might be true—in terms of “stage
money.”

During the course of the lecture in-
terruptions with the announcement
that “lot number so-and-so” has been
sold, are frequently interspersed, pos-
sibly with the view of giving out the
impression that you had better get
aboard the band wagon or get left. But
the gentlemanly guide who conducted
you to this picnic reassures you with
the statement that he has made. a
reservation for you which you can ar-
range for after the conclusion of the
friendly talk of the disinterested
talker.

Then comes the sweat box. Know
what it is? If you ever attended one

 

MICHIGAN TRADESMAN

of these seances, you most certainly
will—vividly. Your guide advises you
that the president, chairman of the
board and the general manager are all
exceedingly anxious o form your ac-
quaintance, whereupon you are con-
ducted to that chamber of horrors—the
sweat box. Herein you are subjected
to a test for blood pressure and an x-
ray made of your wallet. You are
given to understand that you are leav-
ing a blight upon posterity if you fail
to take advantage of the opportunity
offered you by your benefactors. You
tell them your money is safely invested
in securities at six per cent., whereby
an oral guarantee of six per cent. a
month is vouchsafed. Or you may
have left your pocket-book at home on
the piano, in which case a deposit of
your b. v. ds will cinch your option
temporarily.

Why only last week Mr. Robinson
—it is never Smith or Jones—made a
deposit of $10 on a lot and the next
morning he was chased out of bed at
four a. m. with an offer of thousands.
However, they accommodatingly have
a lot alongside of the Robinson bon-
anza, which, rather than disappoint
you they will let you have at the price
in force before a recent advance.

You will always hear about the
Hollywood lot. It is a stock story at
all these homecomings. But there are
others equally so.

For instance, the daughter of a
Pittsburg pickle manufacturer bought
a corner lot in “Fairyland” addition
one bright morning for a few measly
simoleons, got sick of her bargain, re-
turned to the sellers only to find that
the price had gone up prodigiously: so
much so that she determined to retain
it. It is now worth up into the hun-
dreds of thousands, but, strange as it
may seem, there isn’t a sign of any
improvement on this property, or, in
fact anywhere in the neighborhood.
This all happened two or three years
ago.

You will learn that experts have
made the claim that Los Angeles in
twenty-two years, 1950, will have 13,-
000,000. Some prospect that! With
restricted emigration as at present,
Uncle Sam will consider himself in
great luck if the population of his en-
tire domain increases to that extent in
that period. Even ii it did there would
be some who would be handicapped by
tire or engine trouble and no be able
to get under the wire. Anyhow if the
prediction comes true the present sub-
divisions will accommodate them, with
a few lots left for speculative purposes.

But there are some outstanding fea-
tures about Los Angeles realty affairs
which make a strong appeal to many
thinking people. Just now, for in-
stance, several sub-divisions are being
offered on this plan: For $2,000 one
gets a lot and 250 chickens. The com-
panies’ experts handle the chickens
and guarantee you an income of $25
per month on them. In that way your
chickens meet your deferred payments
without your even having to gather the
eggs. It may be something of a shell
game, but there is real meat in the
eggs and it seems to figure out.

On the tract are chicken houses oc-
cupied by model chickens and you have
an opportunity of seeing just how it
is done.
ly nothing to do but eat, drink and lay.
After they eat they go at once to a
chute which leads to he nests and
actually stand in line, like theater
ticket buyers, awaiing their turns at
the nests. As soon as a nest is vacat-
ed another stately hen mounts it and
does her bit for the breakfast able.
There are no roosters around to an-
nounce the advent of the egg. It is
strictly business on the basis of an
egg a day for each hen or at about
that ratio, according to the way the
promoters “have figured it out.” (A
suggestion I made to flood the hen
coop with electric light at intervals
during the night, for the purpose of

These chickens have absolute- .

July 25, 1928

 

Park Place Hotel

Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

W. O. HOLDEN, Mgr.

Delightful Lake Trips
cAt Popular Prices
S.S.MANITOU—S.S. PURITAN

between CHICAGO and all eae
WEST MICHIGAN SUMMER RESORTS
Ludington to Mackinac a inclusive

 

 

 

 

Vacation Lake Cruises

 

LOW RATES ON AUTOS — Ask for illustrated

klet. Apply to your local agent, or

MICHIGAN TRANSIT CORPORATION
B. J. KENNEDY, Genl. Pass. Agt.

N.W. Entr., Navy Pier, CHICAGO

 

CHARLES RENNER
HOTELS

Four Flags Hotel, Niles, Michigan, in
the picturesque St. Joseph Valley.

Mishawaka Hotel, Mishawaka, Indiana

Edgewater Club Hotel, St. Joseph,
Michigan, open from May to October.
All of these hotels are maintained on
the high standard established by Mr.
Renner.

 

 

a
—

“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

 

 

Warm Friend Tavern
Holland, Mich.
Is truly a friend to all travelers. All
room and meal rates very reasonable.

Free private parking space.

E. L. LELAND, Mgr.

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -i- Sandwich Shop

 

 

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.
Hot and cold running water in ali
rooms. Several rooms with bath. All
rooms well heated and well venti.
lated. A good place to stop. Amer-
ican plan. Rates reasonable.
WILL F. JENKINS, Manager

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.

Buropean $1.50 and up per Day.

RESTAURANT AND GRILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

SRR RR ea aeSeSansennemeneeeeee

 

Wolverine Hotel

BOYNE CITY, MICHIGAN

Fire Proof—60 rooms. THE LEAD.

ING COMMERCIAL AND RESORT

HOTEL. American Plan, $4.00 and

up; European Plan, $1.50 and up.
Open the year around.

HOTEL. OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates
Under the Direction of the
Continental-Leland Corp.

Grorce L. Crocker.
Manager.

 

 

 

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon ete Michigan

 

 

 

Columbia Hotel
KALAMAZOO

Good Place To Tie To

 

 

 

MORTON
HOTEL

 

 

Grand Rapids’ Newest
Hotel

400 Rooms “i 400 Baths

RATES
$2.50 and up per day.

 

 

CODY HOTEL

RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

 

i
i

 

 

 

Lee

‘ainbiaieeaace

>

 

July 25, 1928

 

MICHIGAN TRADESMAN

25

 

increasing the output may eventually
be carried out.)

Then there are avocado farms, oper-
ated on the same scale. I had sup-
posed that an avocado was a reptile of
some kind, but I stand corrected. It
seems to be fruit with a flavor aver-
aging between rutabagas. and putty.
Some people like them, or at least
claim they do, which makes it a fad
any how. So you buy a farm down
among the cactus beds of Death Val-
ley, never look at it if you don’t care
to, though it will be operated con-
scientiously by conscientious strangers,
and the money it krjings in will be
delivered at your door. If you don’t
want to juggle with avocados, you can
have figs, grape fruit or walnuts, all
raised for you by these disinterested
but conscientious promoters. Of
course, the results of these investments
are guaranteed, but orally only.

And then there are the rabbits. Some
genius has discovered that in certain
degrees of starvation this family pet
may be used to sustain life, hence the
rabbit farm, operated on the same per-
centage basis. You can’t lose. If you
don’t care for the flesh, why there is
the fur, which at certain seasons of the

year has the wearing qualities of tis-

sue paper.

But after all I have said, I must take
off my hat to the California realtor. He
is a regular fellow. He will try his
darndest to sell you a bit of real es-
tate, but if he cannot, will smother his
disappointment and be your friend.
Some of my warmest acquaintances
out here are among the class who
called me up incessantly at all hours
of the day and night to go out on their
tract. Failing in this way they were
untiring in their efforts to enhance my
pleasures in Los Angeles and to assure
themselves that I, also, might become
a booster. And California is made up
of boosters. That’s one of the reasons
for her phenomenal growth and pros-
perity.

The fact is that Los Angeles real
estate men have for many years set
the nace of progress for all America.
Away back forty years ago they de-
parted from old methods of business
and began making things easy for the
individual of small means who wanted
a home. Financing of the small home
owner is specialized here, and for this
reason Los Angeles is a virtual city
of homes. It has its apartments, to be
sure, but the moderate type of home
predominates.

Perhaps there is too much enthus-
iasm among real estate men, or shall
I call it optimism? Some of their
propositions are, from my viewpoint,
impossible, while others are feasible.
The methods of Florida have never
been applied here and no great sums
have been lost in individual deals. Most
of the transactions are small, the
parties making the investmets are not
necessarily impoverished, and after all
nearly everybody has a desire to own
a bit of ground, if for no other pur-
pose than to enjoy “sunshine and
roses.”

(Miss Ruth Ehrman, the accomplish-
ed daughter of Mr. and Mrs. Frank
Ehrman, of Hotel Columbia, Kalama-
zoo, is taking the summer hotel course
at Cornell university. Miss Ehrman
has been assisting at the desk at the
Columbia for some time and has shown
the attributes of an efficient hotel
woman, and I shall expect to see her
make a record equal to her esteemed
father in hotel operation.

Announcement of the appointment
of Harry R. Hewitt as attorney gen-
eral of Hawaii has been made by his
parents, Mr. and Mrs. Roy Hinckley,
operators of the Hotel‘ Hartford, at
Hartford. Attorney Hewitt spent his
boyhood in Hartford, having graduat-
ed from the local high school and com-
pleted his education in the law school
at the University of Michigan. He

served in France during the kaiser’s
war and went to Honolulu in 1918 on
his return from service. He has been
deputy attorney general for the Islands
for some years.

Certain Southern Democrats who
have enjoyed prohibition for forty
years—for the negro—are just now
using the name of the sainted Lincoln
to conjure with, a radically new de-
parture, I will say. Now they tell us
that they have well authenticated in-
formation that away back in 1842 the
Great Emancipator pronounced him-
self clearly on prohibition, claiming it
to be a greater evil than slavery. We
also have a very well authenticated
story to the effect that when some of
General Grant’s critics were complain-
ing to the then president that the great
warrior was under the influence of
liquor on divers and sundry occasions,
Lincoln expressed a desire to ascer-
tain the brand of liquor Grant was
using, so that he might send a supply
to his other generals.

Be that as it may, the fact remains
that during his term in the presidential
chair Lincoln, in his several messages
to Congress, never once mentioned
liquor or prohibition, though it is a
matter of record that he had much to
say about slavery.

 

In Southern California there are al-
most as many divergent roads to health
as there are to heaven. No matter how
you want to be cured you easily can
find someone who will assure you that
you can be cured in some particular
way. ‘There are not only dieticians—
there are folks who will prescribe a
hg cure or an orange cure or a date
cure or a raw cabbage, carrot or to-
mato cure, or what have you to sell?
There are those who, if you prefer,
will cure you by the laying on of
hands—on your pocket book. You are
assured that mind is everything and
matter doesn’t matter, but they all
make a material charge. We have
them at every turn—Chinese herb
doctors, Hindu teachers, clairvoyants
and others too numerous to mention.
It is surprising the number of people
who claim to be ailing, and yet every-
thing and almost everybody tells you
the California weather is the greatest
panacea of all. Withal the undertakers
seem to avoid the bread line to a
marked extent.

‘There is said to be a hotel in Omaha
where the tipping system has been
effectually abolished and everybody,
including the landlord, is very much
pleased with the results. It is, at least,
a fair play proposition and ought to
be tried everywhere.

Frank S. Verbeck.
—_+~-.____

Items From the Cloverland of Michi-

gan.

Sault Ste. Marie, July 24—The re-
sort trade started to swell this last
week, somewhat later than last year.
The merchants at Mackinac Island had
bought ‘heavily two weeks ago, expect-
ing the increased demand, but found
they had’to go easy, as last week was
about ‘the first time the increased busi-
ness was noticed. ‘Cedarville and Hes-
sel are about set for the season, as
most of the cottages are now occu-
pied and the usual tourist rush is on.
Our tourist camp is also filling up. A
few more warm days will send many
more ‘tourists ‘to us to get away from
the hot cities.

H. E. Fletcher, Cashier of the Sault
Savings Bank, is at Ann Arbor, where
he underwent a successful operation
for mastoid glands. He expects to be
away for the next ‘several weeks.

John Dion, the well-known meat
merchant, left last week to spend the
remainder of the year in the South.

Jake Timerbacker, the popular meat
dealer at Rudyard, was a_ business
visitor here last week. He reports
business good ‘this summer. He has

e

purchased a new ‘Chrysler car and can
make !the ‘trip to the Soo in ‘forty-five
minutes, which 'we must admit is going
some.

The A. & P. will soon open another
store in the new ‘brick ‘building which
was put up for 'them on Ashmun street,
next to Ballinsinger’s market. This
will give the A. & P. four stores here,
all on Ashmun street.

The A. H. Eddy building, which
has been rebuilt for Montgomery Ward
Co., of Chicago, is nearing completion
and will be ready for business ‘before
Sept. 1.

The Hotel Tahquamenon, at Hul-
bert, is now serving a special Sunday
dinner which is attracting many of
the local people, as well as the numer-
‘ous ‘tourists who have heard so much
about Hulbert and ‘the famous winter
deer yards. There is a beautiful lake
at Hulbert, with a good boat livery and
good ‘fishing, ‘which makes Hulbert
one of ‘the most attractive places in
the county.

It ‘ts said that out of every hundred
men only one is physically perfect, but
it is a fact that every man who reads
this will be sorry for the other ninety-
nine.

John W. Gray, the merchant prince
at Nebish Island, paid us a visit last
week, buying supplies for the summer
trade. John has :been in the produce
‘business for many years and knows his
onions. Many of his best customers
are from Chicago and they expect the
best of everything in the line of eats.
They don’t go away disappointed. John
says ‘his motto is, “Quality is remem-
bered long after price is forgotten.”

Mart Fair, the popular meat mer-
chant at St. Ignace, who has not been
enjoying the best of health for the past
few months, is taking the baths at
Cheboygan and regaining his health.
He expects soon 'to be able to devote
‘his entire time to his business again.

The Lakeside grill, at Mackinac
Island, has added chop suey to its
menu. This is the first chop ‘suey

place open since the advent of prohi-
bition. Harry Stamas, the proprietor,
will enjoy increased patronage.

One of the biggest gatherings of
newspaper men ever held in this city
is scheduled for next week, when the
annual summer meeting of the Michi-
gan League of Home Dailies will be
held here July 26, 27 and 28. The af-
fair will be ninety-nine per cent. sight
seeing, with one per cent. business.
The custom of the organization is to
devote the summer session to a social
frolic. while at the other four or five
meetings during the year just the op-
posite rule holds. While ‘the meeting
is held here the four Upper Peninsula
napers have joined in the invitation and
will share its honors as hosts.

William G. Tapert.
—~+2s___
Late News From the Resorts.

Charlevoix, July 24—G. H. Lampher,
manager of the Northern Creamery
Co., distributor of McCool’s Velvet
ice cream and Gold Coin creamery
butter, claims business is about nor-
mal.

Mrs. Josephine Scullin has opened
her tea garden at 203 Clinton street
for the season.

‘The Montgomery Sisters, as well as
Valm Gulasarien and M. Altoonjian &

Co., have very attractive stores at
Petoskey and expect a good season.

Mrs. VanDolke, proprietor of the
Charlevoix Beach Hotel, gave me an-
other automobile ride through the
country to Atwood and Norwood. The
trip was wonderful and we _ visited
Uncle Geo. VanPelt’s property ‘at Nor-
wood and procured some beautiful
flawers there.

William Wrigley, Jr., had one of his
fancy advertising autos here in charge
of Hal. P. Domike, salesman for this
district, who ‘attended to the local
trade for several days.

Mrs. Frank C. Sears, manager of ‘the
Belvedere Hotel, has the largest front
cover collection of the ‘Michigan
Tradesman I have seen anvwhere. She
promised me to write about same be-
fore long. L. Winternitz.

—_——_.+~__

Why Cash Checks For Strangers?

St. Johns, July 24—Several stores
were bilked by a bad check artist who
operated here Saturday. No adequate
description of the culprit, a middle-
aged woman, was obtained and there
is little chance that the officers can
locate her.

In payment for small articles, which
she purchased in three or four stores,
the woman ‘tendered checks, all for
about $15, drawn to James Cook, a
fictitious person, signed by H. E.
rage, Homer E. Gage or some other
variation of the Gage name, and en-
dorsed by Mrs. James Cook. The
woman pocketed the change from the
bogus checks and went on her way.

Another instance which proves that
cashing checks for strangers is risky
business.

-——_2+____
Gabby Gleanings From Grand Rapids.

Grand Rapids, July 24—Fred N.
Edie has taken the office management
of the D. & W. Rottschafer Real Es-
tate, Inc., 1535 Kalamazoo avenue. Mr.
Edie is a very capable accountant and
widely known as one of the best hand-
writing experts in the country.

The Bel-Car-Mo Nut Butter Co. is
introducing a new food product in the
shape of Elite salted peanuts, which
are put up in 5 cent glassine bags. The
goods are marketed in display cartons

containing twenty-four packages.
——_+->____
C. L. Glasgow, daler in hardware,

implements, paints, plumbing and heat-
ing at Nashville, renews his subscrip-
tion to the and writes:
“T enclose $3 renewing subscription
to the “Dealers Friend.”

Tradesman

 

 

PARK-AMERICAN

HOTEL
KALAMAZOO
A First Class Tourist and
Commercial Hotel
Also Tea Room, Golf Course and
Riding Academy located on U.S.

No. 12 West operated in connec-
tion with Hotel.

ERNEST McLEAN

Manager

 

 

 

 

Riri

WATER

FRONT LOTS
Well Timbered—Fine Bathing Beach
Also Large Tracts on and Near Lake Michigan

For Development
Located near SAUGATUCK, HOLLAND and NORTHWEST OF MUSKE.-

GON, near WHITEHALL and MONTAGUE.

KOUW

Send for printed matter

describing the different parcels | am offering for sale.

(Up

ISAAC
BEAUTIFUL LAKE MICHIGAN
ISAAC KOUW, 36 W. 8th St.
: |

Holland, Michigan

fz

 

 

MICHIGAN TRADESMAN

 

July 25, 1928

 

DRUGS

Michigan Board of Pharmacy.
President—J. C. Dykema, Grand Rapids.
Vice-Pres.—J. Edward Richardson, D:;-
troit.

Director—Garfield M.
dusky.

Examination Sessions—Marquette, third
Tuesday in August; Grand Rapids, third
Tuesday in November.

Benedict, San-

Michigan State Pharmaceutical
Association.
President—J. M. Ciechanowski, Detroit.
Vice-President—Sumner J. Koon, Mus-
kegon.
Secretary—R. A. Turrell, Croswell.
Treasurer—L. V. Middleton, Grand
Rapids.

MILK AND BUTTERMILK.

 

 

Two Staples Which Can Be Handled
With Profit.

Milk and buttermilk are two of the
important items that should be served,
and served right, at every fountain.

Milk drinks should be pushed both
for the profit there is in them and for
the health of your cusomers. “No life
without vitamines” is so well known
a fact to-day that even your customers
know it, though many of them do not
know the sources of vitamines. These
are divided into three classes, all of
which are essential to life. One of
these, “water soluble B,” is abundantly
found in milk, and if sufficient raw
milk is used in a person’s diet recourse
to the yeast cake will hardly be neces-
sary. In inducing your customers to
regular partakers of milk
drinks you are inducing them to par-
take regularly of a good food.

The butter fat content of milk also
contains that important vitamine “fat-
soluble A,” the most abundant source
of which is a raw egg. This means
that a combination of milk and egg
gives the person indulging in them two
of the most important essentials to
life and health.

Milk can be served in a variety of
ways at the fountain; there is a de-
mand for plain milk. For this service
there is no method that gives a more
satisfactory service than the individual
bottle. It guarantees the customer
whole milk that has been kept clean
and is served clean.

become

As a Nation we like sweet things
and I fear rather overdo the sweet
part of it. Years ago we had the milk
shaking machines which helped to
make the milk shake famous. These
finally disappeared and drinks were
shaken by hand until the advent of the
electric mixer. During the hand shak-

ing time milk drinks dropped off in
many sections, but with the electric
mixer the demand began to revive.
The reason was that with this mod-
ern machine even an unskilled dispen-
ser could mix a good milk drink once
he learned how much flavor to use in
its preparation.

Milk makes many oportunities for
the enterprising dispenser who if he is
awake to its possibilities will help equip
his fountain for the service of these
popular beverages. “There is no de-
mand for milk drinks here,” remarked
the owner o: a fountain. He thought
this was true, but he was mistaken, for
in less than a year we were selling from
thirty to forty gallons of milk a day
as the result of judicious advertising
coupled with good milk service. There
is a demand for milk nearly every-
where.

One of the secrets of success in milk
drinks is perpetual care. To meet the
demands of a fluctuating business one
often has to have on hand sufficient
to carry one well into the second day
and there is no harm in this if the milk
is well cared for and is received from
a reliable source and known to be free.
Milk will keep well if properly stored.
The bottled milk if well iced is per-
fectly safe. Milk bought in cans is also
safe but requires a little greater care.

I have found the most convenient
method is to have a cabinet in which
the cans could be kept immersed in ice
water. The cabinet for this purpose
can be of inexpensive construction.
Nothing is much more disliked by the
drinking public than a milk drink made
from milk that has begun to sour.
There is no excuse for such service if
the supply is watched and the milk
containers kept perfectly clean.

The milk supply at the fountain for
milk drinks that are flavored with syr-
up should be kept either in a container
supplied with a milk pump or in a
regular milk urn. The latter requires
less care. At least, it is easier to care
for.

Milk shakes, either plain or with an
egg or malted milk, are favorites. The
secret of success with these drinks, if
there is any secret, is cold milk. Have
the milk cold and it will whip up as
light as one could wish, whereas, if
it is warm it remains flat. Ice is some-
times added to get the foaming but
this dilutes the milk, makes it have a

watery taste, often spoiling the natural
richness of the beverage.

‘While ice cream sodas may be the
proverbial ice cream drink, still ice
cream is fine served in a milk drink.
The drink should be. prepared, leaving
room for the ice cream. Some float
the ice cream on the drink, but I pre-
fer to put it in the bottom of the glass
and pour the milk over it. Try both
ways and see which gives you the bet-
ter service.

For real food value nothing surpass-
es an egg and milk combination, flav-
ored with a good syrup; either choco-
late or coffee is fine for this purpose.
Usually about one and a half times of
the syrup of the desired flavor is
enough to flavor the drink to the sat-
isfaction of the customer. Egg and
milk drinks should not be too sweet.

There are two ways to make a milk
drink richer. One is to add a little
cream and another to add malted milk.
Which you use will be decided by the
customer’s desire. Some like a por-
tion of ice cream mixed into the drink.
They think that it is better than eat-
ing it with a spoon.

Of all the milk drinks I have ever
pushed none have had a larger call
than the short drinks. or splits, as they
are commonly called. They may be
flavored with any flavor that is good
with milk, but no flavor is better than
a good coffee. Draw an ounce of
syrup into a seven-ounce glass, add a
ladle of whipped cream, fill with ice
cold milk and mix with a spoon but do
not break up the cream but permit it
to float on top. Try one yourself. It
is a real treat.

There is no discounting the food
value, or the health value of the milk
combination offered at the fountain,
but the difficulty is getting them right.
Often the eggs are not fresh, the milk
is not cold or the ingredients are not
properly mixed, and when all these
disadvantages are present they are not
served in an appetizing manner. Be
sure that the service at your fountain
is the best so far as the milk drinks
are concerned.

If you want to make milk drinks
rich and give them an added finish
top them with whipped cream. Of
course you must be asking a price for
milk drinks that warrants this addi-
tional cost, but many fountains are
asking the price and failing to give the
service. Why not give all the price

asked demands? Pushing milk drinks
will pay, provided, of course, that you
are equipped to serve them properly.

Having dwelt on the value of the
milk in the preparation of our foun-
tain beverages I must not fail to men-
tion buttermilk. This is another ex-
cellent food, although not a vitamine
source of great value. It does possess
both abundant nutritive and therapeu-
tic merit which has led to its use in
large quantities in hospitals and sani-
tariums. Much has been done to edu-
cate the public, so that its use’ in the
treatment of intestinal disorders is
well known. The result is that butter-
milk has grown in favor with the
public.

It was the discovery of the culture
that made possible the production of
buttermilk from the whole milk that
put the buttermilk business on a firm
basis—so far as the dispenser is con-
cerned, at least. There is a constantly
increasing demand for this drink, which
is not only refreshing but healthy as
well.

The dispenser may either prepare
his own buttermilk or secure it from
his local dairy. At least in many places
the dairies have learned that there is
sufficient demand for them to prepare
good buttermilk and their facilities are
much superior to those of the average
dispenser. Thus he is saved the trou-
ble of its preparation.

Buttermilk as it was first given to
use was a by-product of butter-making
and there are many fountains where
this natural product is pushed, but as a
rule a regular supply of the natural
product is hard to secure, whereas the
prepared article is always available.

The prepared buttermilk will keep
much longer in good condition than
the natural article, which is another
argument in its favor for the soda
fountain trade.

Some years ago I changed from nat-
ural to artificial buttermilk, at a large
fountain. I informed our customers
of the change and the first month our
business in buttermilk increased 400
per cent. This shows that the public
wanted something we had not been
supplying.

The method of preparing buttermilk
from the culture is so well known that
I shall not take the time to give the
information, but if you want best re-
sults be sure that the milk is strictly
fresh and if possible raw. Do not

 

 

 

MOM

UAL

 

PUL VST I

GRAND RAPIDS ~ MICHIGAN

COO UETE DOC UTE ER DEETEDECHEED

GRAND RAPIDS
SHOWCASE CO.

Ud

UU CT

Succeeding

ED PET

GRAND RAPIDS
STORE EQUIPMENT
CORPORATION

DRUG STORE
FIXTURES

Planned to make every
foot of store into
sales space.

WELCH-WILMARTH
CORPORATION =

PUUULLELLALL ELLER EE LOL LL RRR MEE

 

DR
STORE
PLANNING

Recommendations to fit
individual conditions.

ett J
Co

COO

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COLO

 

 

 

 

 

 

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~~,

~~,

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

July 25, 1928 MICHIGAN TRADESMAN 27
think that you can prepare buttermilk fund gift. Another store refunded a Ww DR PR RRE T
from milk that is left over. Make it crisp new one dollar bill with every HOLESALE UG ICE CU N
from the freshest milk-y ave 4d purchase above a certain figure durin ‘ : :
ae ye B ve fe co eS ee : figure during Prices quoted are nominal, based on market the day of issue.
sell the rest; then you are sure of sell- an anniversary sale. Bright, clean, un-
ing > armill Tha ‘ es , a Acids Cotton Seed --__ 1 35@1 50 Belladonna ______ @1 44
ing the buttermilk. When the process handled money has an appeal far se aes non $56G6 Henan @2 23
4 : ‘ Boric (Powd.).. 10 @ 20 “Ub : Spel he = “=<
of fermentation has proceeded far stronger than the doubtful discount. Boric (Xtal 15 @ 95 Higeron 6 00W6 25 Benzoin Comp’d_ @2 40
‘ i ae “| ea Carbolie Soe ae @ 44 Hucalvyptus. ..- 1 296@1'66 Buchu 3. @2 16
enough either churn or shake the milk Citric ____..... 53 @ 7 Hemlock, pure__ 2 00@2 25 Cantharides -___ @2 52
until a smooth product is obtained. If >. Muriatic _______ 3%@ 8 Juniper Berries. 4 50@4 75 Capsicum ___... @2 28
: ae : _ ane Naina (oe 9 @ 15 Juniper Wood _150@175 Catechu ________ @1 44
you are shaking in a bottle be sure to ¥ %e - ee Ra Lard, extra... 1 §65@165 Cinchona .- @2 16
- ae \ 4 y Sesoa. hor epee are NS | jaa No t 1 25@1 40 Colchicum @1 80
5‘ rac ES .: eet a Ss (6 4 @ ie < orO. fe soW uy = LoOtchicum ---_-. °
permit - gas to escape. If pre Se oS one a Lavender Flow. 6 00@6 25 Cubebs _________- @2 76
maturely shaken, hard curds will be Lavender Gar’n_ 85@1 20 Digitalis ~_______ @2 04
tl ssult- be sure that it js } ent: Bemon o - 5 00@5 25 Gentian _________ @1 35
ie result; be sure that it is buttermilk Ammonia Linseed, raw, bbl. @ ©  Goaine ¢: .
before you start preparing j serv- Water, 26 deg.__ 16 Linseed, boiled, bbl. @ 81 Guaiac, Ammon._ 4
0 ) preparing it for serv Water: - Ps ue wus i Linseed, bld less oo 7 — Seer og oi 2
. Water, 14 deg._. 04%@ 11 Linseed, raw, less 85@ 8 Iodine, Colorless_ 1 50
Buttermilk should be cold. I have Carbonate —_-"- 20. @ 2 Mustard, arifil. oz @ 36 tron, Clo __-_.__. os
: ae aa. Chloride (Gran.) 09 @ 20 Neatsfoot —____. 1 25@1 35 Kino ----._______ @1 44
found it best when bottled in individ- Olive, pure. 4 00@6 00 Myrrh 0 o =
: i Jus J a D
ual bottles and then packed away in Balsams seit abies 2 85@3 25 aaa enn Gs 40
ice. Where this is done increase in Copaiba _--___- 1 00@1 25 Olive, Malaga, _ : Opium, Camp. -- . @l1 44
ja : me Fir (Canada) __ 2 75@3 00 preen (22 2 .85@3 25 Opium, Deodorz’d @5 40
the acidity of the drink will be very Fir (Oregon) -. | 65@100 Orange, Sweet 12 00@12 25 Rhubarb -_------ @1 92
. . . yee 64
slow, with the result that it can be mene — woo: ve Origanum, pure_ @2 50 Paints
i : ee LMFT... . ; >
kept quite a number of days before it Pennorewat com : vee -
: : vat ———— ae 314 @133;
becomes too acid to drink. I have Barks Peppermint ---. 5 50@5 70 Lead, red dry -- 13%4@13 4
Rose, pure -_ 13 50@14 00 Lead, white dry 13% @13%
found that there are always a few peo- Cassia (ordinary). 25@ 30 oor a 5@150 Lead, white oil. 134%@13%
: ce y 3 Cassia (Saigon) __ 50@ 60 coe a — See Ga sc oe @ 2%
ple who like a very acid buttermilk, ees (ow. fel @ 50 a ee 10 50@10 75 Ochre. yellow less 3@ 6
7 gare aluwdes ain 2 : } oap he (OW Red Venet’n Am. 3%@ 7
and [have always aimed to learn who AL: ae Oe Cee 20@ 80 Sassafras, true 175@2 00 Red Venet'n Am. 3%@ 7
these people were and then tried to Sassafras, arti’l ‘ aes o patty 2 5@ 8
tig F i Spearmint. -_____ @8 25 Thiti
keep a sufficient supply of aged but- Dat ea Berries sneer Se 1 50@1 75 white’ da aes sueie
termilk to supply them with it the ACKA Cubeb -_---_._____ Ce Tay 7 00@7 25 1, H. P. Prep... 2 90@3 05
: La a Wish J | em Ohl Par USP | 65@ 75 Pp 2 90@3 05
sony : oe ce : : : alte , Rogers ren. 2. 2 @ 3
way they like it best. These people QUALIFIED euniner 10@ 20 Turpentine, less 65@ 78
are the real buttermilk drinkers and ; Evickly Ash @ 1% ‘Turpentine, bbl. _ @ 58 :
: ' : : aw Wintergreen, 2 Miscellaneous
like it anyway you serve it, but I like Extracts vat pis STE a wees 25 Seatuaie ‘
: : Vv swe 4c@lanahd 7 75
to give it to them the way I know they Picorice 2) 60@ 65 re 3 (@s 25 Alum 2 080 12
like it best. ; Licorice, powd. -. 60@ 70 Wintergreen, art 75@1 00 Alum. ee and
: : Pe ee a 5 50@5 75 Sroung 09@ 15
For making the buttermilk I have CANDIES Ficnwers yew secs leap 95 Bismuth, Subni-
found a large glass bottle or stone . eet Arion 2 1 75@1 85 Bey xial oe _
crock the best, where made in small 2$0z, oR OvER aoe ei o = Sictvasians powdered __.. 05@ 13
lots, as you should do at a fountain. ‘ Bicarbonate __._. 35@ 40 a po. 1 50@2 00
: : eA ‘ 5« 25 AROMNGE og. 2 72@2 82
It will pay you to get behind your . Gums eal gg —— ao $e Cavntecnad pow'd i =
milk and buttermilk beverages this san sante Boos oo re Bromide 54@ 71 es a 7 pod 50
oe Es Acacia, 2n Cook aoe Chlorate, gran'd_ 23@ 30 a a Baas @ 3
season and push them. E. F. White. A Wonderful 10c Seller Acacia, Sorts __. 20@ 25 Cae —° - Gove v@ 50
——— . ; 4 Acacia, Powdered %385@ 40 ap Miar oo. 16@ 25 Chalk Prepared. 14@ 16
N Pp : Better Th Old Dis- Sixteen different kinds of popular Aloes (Barb Pow) 25@ 35 Cyanide _____.. 30@ 90 Chloroform ____ 58@ 66
oe - . candies are put up in this attractive Aloes (Cape Pow) 25@ 35 Iodide ________ 456@4 75 Chloral Hydrate 1 20 @1 50
count. i ae ae Pow.) Le oo Permanganate _. 20@ 30 ane aaa 12 85@13 50
‘ i . safeetida: 0 50@ } -russiate, ve , 35@ 5 Oa Weer 2
On the occasion of its twenty-first P a B steeds roe Vole 75@1 00 poe — 2 a Corks, list, less ao ie
birthday anniversary, a Western store eautiful Display Camipnor | ooo 85@ 90 Sulphate ______. 35@ 40 s 40-10%
Ce ee E ; : PACKED BY Gusiaeg 62 @ 60 Copperas 2%@ 10
laid in a huge supply of bright, shiny NATIONAL GANDY CO.. ING Guaiac, pow’'d -_- @ 70 Copperas, Powd. 4@ 10
‘ ae : ne . ies ? Wino 2 oe, @1 25 sorrosive Sublm 2 25@2 :
penmes. To every purchaser of $3 PUTNAM FACTORY Kino. powdered. .* 20 Roots ee Gren ‘Tartas 330 7
worth or more of goods, the store gave GRAND RAPIDS, MICHIGAN Ryrrh @125 Road aed: 40s. ae ene bene 40@ 50
: : Myrrh, powdered @i sg Nec, poweerce. 20G 8 6 exiring 6@ 15
twenty-one of the new coins as a re- oo Opium, powd. 19 65@19 92 oo eoonaas : ae 2, Dover’s Powder 4 00@4 50
a ' Optum, gran. 19 65@19 92 “ecampane, pwd. <o@ 30 Emery, All Nos. 10@ 15
icine Gnaliie oo. 65@ 80 Gnas Aes w@ 4 Emery, Powdered @ 15
Shellac 2 1a@: 90 SEISCE, sree, ss psom Salts, bbls. @ 05
Tragacanth, pow. @175 powdered -.-_. 30@ 35 on Salts, less 3%@ 10
CARBONATED SOFT Bragacanth’ "2 og? i Ginger, Jamaica. 60@ 65 Bigot, powdered’ “04 06
: ae ‘ 5 ‘ ulnger, € Ta, ‘lak yhite «
Turpentine —_____ @ 30 pawdercd se 45@ 60 7 a e. White 15@ 20
DRINK aoe ‘ormadehyde, Ib. 11@ 30
Goldenseal, pow. 4 50@8 00 Gelatine __ 80@ 90
Insecticides Ipecac, powd. oe _@6 00 Glassware, Tess 55%
of the Better Quality are in demand in Areenic __._.._. Se 3) Tain puma feo Gn Cleware, fall cane 06,
Michigan all the year around, especial- eo Ge onde ee 40 Glauber Salts, bbl. @02%
Blue Vitriol, less 09%@17 DIT dae @ 40 Glauber Salts less 04@ 10
ly during the hot months. Here is a list Bordea. Mix Dry 12@ 26 i ae is Glue, Brown 20@ 30
2 Thi v é ’ -- y agri =
of the leading Brands we stock: wo a a Rocmwe faw. G Os cn ot oe vee 2
a Insect Powder. 42 @ 50 Sarsaparilla, Hond. ---~ 27 2 o
Ginger Ale, Carbonated— Lead Arsenate Po. BY a ground __--~--- _ @110 a ar a a
Ready to Serve Lime and ee o Soreareriie, ee g c Hops 2 2 5@ 5
ee 8 2 Squills —-______. 2@ Iodine 6 iso? 00
Paris Green -... 24@ 42 Squills, powdered 70@ 80 Iodoform (ogee ce 8 00@8 30
Less Case Doz. Case Tumeric, powd._-_ 20@ 25 Yesq Acetate
Cliquot Club, 15% oz., 2 doz. in case ________ $1.75 $3.35 Valerian, powd.__ @1 00 Mace — a ee ts
Cliquot Club (Dry) 15% 2 0Z., 2 doz. in case__ 1.75 3.35 Leaves Mace, powdered_ @1 60
Canada Dry (Pale) 12 0z., 48 to case __..___. 2.05 7.40 Buch @1 05 Menthol _______ 7 50@8 00
Canada Dry (Pale) 12 oz., 48 to cases, 5 case lots____ 7.3 Buchu, powdered @1 10 Seeds Morphine ____ 12 83@13 98
Canada Dry (Pale) 12 0z., 48 to case, 10 case lots___ 7.20 Sage, Bulk 2. a5@@ SU Avica. 0 @ 35 Nux Vomica ____ @ 30
Canada Dry (Pale) 12 oz., 1 doz. to case Eee 1.85 Sage, % loose __ @ 40 Anise, powdered 35@ 40 Nux Vomica, pow. 15@ 25
Canada Dry, (Pale) 6 oz. Size, 100 to case _-. 1.76 *13's6 Sage, powdered__ @ 35 Bird, ie eon 13@ 17 Pepper, black, pow 57@ 70
saen & Cochrane's 16 0z., 2 doz. to case __ 2.40 4.50 Senna, Alex. ___. 50@ 175 @anary (5 10@ 16 Pepper, White, pw. 75@ 85
Cantrell & Cochrane's (1 ale) 12% oz., 5 doz. Senna, Tinn. pow. 30@ 35 Caraway, Po. 380 25@ 30 Pitch, Burgudry_ 20@ 25
£0 CASe stl eerie aca A cs 2.40: 11.25 Uva Ursi ____.- 20@ 25 Cardamon —____. @3 00 Quassia ________ 12@ 15
Vernor’s 15% fe Om, 2. G02. 0 aas6 2.00 3.50 . Coriander pow. .40 30@ 25 Quinine, 5 oz. cans @ 59
Vernor’s 24 02,. 1 doz. to CRG 0 8 66 2.40 : Dill 15@ 20 Rochelle Salts 28@ 40
Vernor’s 24 0z., 1 doz. to case, 5 cases, $2.35 Olls Fennell ________ 35@ 50 Sacharine ._____ 2 60@275
cane, A cises oo gee Aten. Bitter, : Pie 7@ 15 Salt Peter__._ 11@__22
White Rock, 12 02., 2 doz to case 2. 2.00 3.75... Cie ae 6 true —_2__. 50@7 75 Flax, ground __ 7@ 15 Seidlitz Mixture 30@ 40
White Rock, 1% Pins, 2 doz. to CBSE coo 2.60 5.00 snenee: Bitter, - Foenugreek, pwd. 15@ 25 Soap, green __. 15@ 30
7 5S , p
White Rock, Nipe, 100 to casa... 1.20 9.00 artificial _____ 3 00@3 25 Hemp 2 8@ 15 Soap mott cast_ @ 25
White Rock (Pale Dry) Quarts, 2 doz. case __ 3.20 5.75 Almonds, Sweet, Lobelia, powd. _- @160 Soap, white Castile,
ee Bod k (Pale Dry) Pints, 50 to casse _.__ 2.10 7.50 true Sg Serer 150@1 80 yrustara yellow 17@ 25 Cas6 5 00
nite Rock (Pale Dry) Pints, 1 doz. to case | ae 2.10 Almonds, Sweet, V * black. 20@ 25 ; :
White Rock (Pale Dry) Splits 100 to case — L.65-7719.95 imitation... 1 00@1 25 Mustard, blac ep 3) Seap, white Castile
2 Penney 43... less, per bar _. @1 60
Amb rude 1 25@1 50 :
Silver Spray (A Soft Drink) Amber, rectified 1 50@1 75 Quince --------- ‘430 0 Soda Ash _______ 3@ 10
12:04,, 2 doa. to case: 2 $2.25 $4.00 Rice 2 1 25@1 50 Sabadilla ------- s@ 1g Soda Bicarbonate 34@ 10
ee 95 5 ee ioe SunfOWEr 222555 12@ 18
4 Ol, & GO, tO Casein 1.35 5.00 Bergamont _ 9 00@9 25 : ; 30@ 49 Soda, Sal _____ 02%@ 08
12 02., 3 case Lots $3.95 case; 5 case $3.90 case: Cajeput _____... 2 00@2 25 Worm, ue 50@7 00. «Spirits Camphor @1 20
16 Ce 3.85 = ai 5 00@5 25 Worm, Levant - Sulphur, roll ____ 3%4@ 10
GSata eo 0@
@aator 6 1 55@1 80 ees a eo a
° P ki D C Cedar Leaf ____ 2-00@2 25 : amarings 2... 5
or Tinctures i =
& Bee 1 00@1 20 Tartar Emetic _. 70@ 75
aZe tine er! Ins rug ompany soo Ce ee 2 oa 70 « Aeontte 222 oo @1 80 Turpentine, Ven. 50@ 75
MANISTEE Michigan GRAND RAPIDS acne Ti@ 3h Mloes) 222 @1 56 Vanilla Ex. pure 1 50@2 00
@ad Lieve 2 00@2 45 Arnica 22. @150 Vanilla Ex. pure 2 25@2 50
Citi oe 2 00@2 25 Acafoetida -____- @2 28 Zinc Sulphate _. 06@ 11

 

 

m
(clearer rersastig

MICHIGAN TRADESMAN

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and country merchants will have their orders filled
at market prices at date of purchase.

 

 

ADVANCED

Coffee
Evaporated Milk
Canned Apples
Canned Pineapple
Smoked Hams

Flour
Buik Pop Corn

Head Rice

No. 10 R. S. P. Cherries
Salmon

DECLINED

 

AMMONIA
Quaker, 24-12 oz. case 2 50
Quaker, 12-32 oz. case 2 25
Bo Peep, 24, sm. case 2 70
Bo Peep, 12, lge. case 2 25

 

APPLE BUTTER

Quaker, 24-12 oz., doz. 2 25
Quaker, 12-38 oz., doz. 3 35

AXLE GREASE
eS 2 tb. 4 35
a 3 oh a ee
10 Ib. pails, per doz. 8 50
15 lb. pails, per doz. 11 95
25 lb. pails. per doz. 19 15

BAKING POWDERS
Arctic, 7 oz. tumbler 1 35

Queen Flake, 16 oz., dz 2 25
noyal, 10c, doz. 95
moyal, 6 oz., doz. _.. 2 7
Royai, 12 oz.. doz. _. 5 20
Rovat, > ih 1 20
Calumet, 4 oz.. doz. 95
Calumet. 8 oz.. doz. 1 95
Calumet, 16 oz., doz. 3 35
Calumet. 5 Ib.. doz. 12 75

Calumet, 10 lb.. doz. 19 00
Rumford, 10c, per doz. 95

Rumford, 8 oz., doz. 1 85
Rumford, 12 oz.. doz. 2 40
Rumford, 5 Ib.. doz. 12 50
K. C. Brand
Per case
or sice, & doz, 3 70
lose size, 4 doz. __.___ 5 50
20c size, 4 doz. —..._. 7 20
25¢c size, oe 9 20
56c size, 2 doz. —..... 8 80
80c size. 1 doz _.._. 6 85
10 lb. size, % doz. ____ 6 75
BLUING

JENNINGS

The Oriainal

Condensed

   

> 0z., 4 dz. cs. 3 00
m3 oz., 3 dz. cs. 3 75

Am. bali,36-1 0z., cart. 1 00

Quaker, 1% oz., Non-
freeze, dozen _._._.. 85

Boy Blue. 36s. per cs. 2 70

BEANS and PEAS

100 Ib. bag
Brown Swedish Beans 9 00
Pinto Beams 9 50

Red Kidney Beans__ 11 00
White Hand P. Beans 11 50

Cal. Lima Beans _.__ 11 50
Black Eye Beans __ 8 50
Split Peas, Yellow __ 8 00
Split Peas, Green __ 8 00
Beoten Feas oS 5 75
BURNERS

Queen Ann, No. 1 and
De 1

White Flame, No. 1

and 2, doz.

w
qo

BOTTLE CAPS

Single Lacquor, 1 gross
pke., per gross _... 16

Dbi. Lacquor, 1 gross
pkg., per gross ___. 16%

BREAKFAST FOODS

Kellogg’s Brands.
Corn Flakes, No. 136
Corn Flakes, No. 124
Corn Flakes, No. 102

wowrn
Se
oan

Pep, No. 224 .. 2
Pep, No. 202 2: 2
dJ<rumbles, No. 424 ___ 2
Bran Flakes, No. 624 2
Bran Flakes, No. 602 1

Rice Krispies, 6 oz. __ 2 70
Rice Krispies, 1 oz. __ 1

12 1- lb.”

7

2

2

2

lvaife Hag,

“ans
All Bran,
Ail Bran,

46 OZ.
10 oz.

All Bran, . of 00
Post Brands.
Grape-Nuts, 24s ______ 3 80

Grape-Nuts, 100s ____
Instant Postum, No. 8
Instant Postum, No. 10
Postum Cereal, No. 0
Post Toasties, 36s __
Post Toasties, 24s __
Post’s Bran, 24s ____
Pilis Bran, 12s _..
Roman Meal, 12-2 Ib._
Cream Wheat, 18 ____
Cream Barley, 18 ____
Ralston Food, 18 ____
Maple Flakes, 24 ____
Rainbow Corn Fla., 36
Silver Flake Oats, 18s
Silver Flake Oats, 12s
90 lb. Jute Bulk Oats,

DO DO DO m GO Co CO 9 fo FO ft mh OT DOD
eo
or

Dae 2 4 25
Ralston New Oata, 24 2 70
Ralston New Oata, 12 2 70
Shred. Wheat Bis., 36s 3 85
Trscult, is maw & OD
Wheatena, 18s _______ 3 70

BROOMS

Jewell, doz. ........_.. 6 26
Standard Parlor, 23 Ib. 8 25
Fancy Parlor, 23 Ib... 9 35
Ex. Fancy Parlor 25 lb. 9 75
Ex. Fcy. Parlor 26 lb. 10 =

TO eek

Whisk, No. 3 ......... 3 15
BRUSHES
Scrub
Solid Back, 8 in. __.. ) 60
Solid Back, 1 in. ... 1 76
Pointed Ends __._._ —_ 4%
Stove
BeOKRe 1 80
Noe: 8 -- 2 00
Pertenece 2 60
Shoe
Ne. 4-9 2220 2 25
No, -- 3 00

SUTTER COLOR
Dandelion __-.........
CANDLES
Electric Light, 40 Ibs. 12.1
Plumber, 40 Ibs. 8

——~-— je

Paraffine, 68  -.... 14%
Paraffine, 12s _._.__ __. 4%
Wicking 2.20 ep

Tudor, 6s, per box _. 30

CANNED FRUIT
Apples, No. 10 ______ 6 50
Apple Sauce, No. 10 8 00
Apricots, No. 2144 3 40@3 90
Apricots, No, 16 8 50@11 00
Blackberries, No. 10 7 50
Blueberries, No. 10 __ 13 00
Cherries, Ne. 2 _.... 3 25
Cherries, No. 2%  -_.. 4 00
Cherries, No. 10 ___ 13 00
Loganberries, No.
Peaches, No. 2 ...... 5
Peaches, No. 2% Mich 2 20
Peaches, 2% Cal. 2 25@2 60
Peoenen: 10 ec 8 50
Pineapple, 1 sli. _.... 1 35
Pineapple, 2 sli. _..... 2 45
P’apple, 2 br. sl. -... 2 25
P’apple, 2 br. sl. _... 3 40

P’apple, 2%, sli. ..... 3 00
P’apple, 2, cru. _.... 3 60
Pineapple, 10 cru. ____ 9 00
Pears, No, 2... 3 00
Pears, No. 2% 30
Raspberries, No. 3 bik 3 25
Raspb’s. Red, No. 10 11 60
Raspb’s Blac

No. 30 15 00
Rhubarb, No. 10 ___. 6 00
Strawhb’s. No. 2 3 25@4 75
Strawb’s, No. 10 ____ 11 00

CANNED FiSH
lam Ch'der. 10% oz. 1 35
Clam Ch. No: 2. 3 9
Clams, Steamed. No. 1 3 00
Clams, Minced, No. % 2 25
Finnan Haddie, 19 oz. 3 30
Clam Bouillon. 7 oz.. 2 R@
Chicken Haddie, No. 1 3 76
Fish Flakes, small _. 1 36

Cod Fish Cake, 10 os. 1 35
Cove Oysters, 5 oz. . 175
Lobster, No. %, Star 2 9@
Shrimp, 1, wet ...... 3 3%
Sard’s, % Oil, Key .. 6 10
Sardines, % Oil, k’less 5 50
Sardines, % Smoked 6 76
Salmon, Red Alaska 3 40
Salmon, Med. Alaska 2 40
Salmon, Pink Alaska 2 30
Sardines, Im. %, ea. 10@28
Sardines, Im., \%, ea. 25
Sardines, Cal. 1 35@2 25
Tuna, ie, Curtis , doz. 4 00
Tuna, \s, Curtis, dos. 2 20
Tuna, % Blue Fin __ 2 25
Tuna, 1s. Curtis, doz. 7 00

CANNED MEAT
Bacon, Med. Beechnut
Bacon, Lge. Beechnut
Beef, No. 1, Corned __
Beef, No. 1, Roast ....
Beef, No. 2%, Qua. sli.
Beef, 3% oz. Qua. sli.
Beef, No. 1, B’nut, sli.
Beefsteak & Onions, s
Chili Con Ca., 1s __
Deviled Ham, \%s __.
Deviled Ham, ‘hs
Hamburg Steak &

Onions, No, 1 _..... 3 16
Potted Beef, 4 oz. ___ 1 16
Potted Meat, 4% Libby 50
Potted Meat, % Libby 07%
Potted Meat, % Qua.

Potted Ham, Gen. % 1 Ss
Vienna Saus., No. % 1 46
Vienna Sausage, Qua. 96
Veal Loaf, Medium __ 2 25

Baked Beans

SSRSSRSssss

Campbells __._____.____ 115
Quaker, 18 oz. _______ 1 05
Fremont, No. 2 ___._. 1.25
Snider, No. Re 95
Snider, No. 2.2. 1 25
Van Camp, small _.._ 90

Van Camp, med. -... 1 15

CANNED VEGETABLES.
Asparagus.

W. Beans, cut 2 1 65@1 75
W. Beans, 10 _...._ 5e
Green Beans, ll 1 65@2 25
Green Beans, 1 7 50
L. Beans, 2 ey "13 35@2 65
Lima 23,

Red Kid, No. 2
Beets, No. 2, wh. 1 75

Corn, No. 10 _. 8 00@
Hominy, No .3 1 00@1 16
Okra, No. 2, whole _. 2 15
Okra, No. 2, cut -.._ 1 75
Dehydrated Veg. Soup
Dehydrated Potatoes, lb. 45
Mushrooms, Hotels .. 33
Mushrooms, Choice, 8 oa. 40
Mushrooms, Sur Extra 60
Peas, No. 2, BE. J. _...1
Peas, No. 2, Sift,

peme. og
Peas, No. 2, Ex. Sift.

ae 2 ee
Peas, Ex. Fine, Prench 25

Pumpkin, No. ‘31 3501
Pumpkin, No. 10 4 00@4 4
Pimentos, %, each 12@14
Pimentoes, %. each __
Sw’t Potatoes, No. 2% 2 26
Sauerkraut, No.3 : 35@1 50
Succotash, No. 2 1

8

 
 
  

 

Spinach, No. 1 ..... 1 36
Spnach, No. 2.. 1 60@1 90
Spinach, No. 3.. 3 86@3 60
Spirerch, No. 10. 6 50@7 00
Tomatoes, No. 2 1 30@1 80
Tomatoes, No. 3, 1 3%
Tomatoes, No. 10 6 00@7 50
CATSUP,
Beech-Nut, small __.. 1 65
Lily of Valley, 14 oz._. 2 25
Lily of Valley, % pint 1 65
Paramount, 24, 8s _... 1 35
Paramount, 24, 16s __ 2 25
Sniders, 8 oz. ........ 1 76
Sniders, 16 og. ........ 2 55
Quaker, 8 oz. ........ 1 36
Quaker, 10 oz. _.. 1 40
Quaker. 14 oz. ....... 1
Quaker, Gallon Glass 12 00
Quaker, Gallon Tin __ 8 00

CHILI SAUCE
Snider, 16 oz. ........ 3 30
Snider, 8 oz. -........ 2 30
Lilly Valley, 8 oz. .. 2 25
Lilly Valley. 14 os. .. 8 36

OYSTER COCKTAIL.
Snidera, 16 os. ........ 3 30
Sniders, 8 ozs. __..... 3 30

CHEESE.
Roquefort —-----...__
small items 1
Kraft, American .. 1
Chili, small tins  . ;
2
3

&

Pimento, small tins
Roquefort, sm. tins
Camembert, sm. tins
Longhorn”. 20 29
Wisconsin Daisy ws
Bap. Sako. es
Brick
CHEWING GUM.

Adams Black Jack  -_.. 65
Adams Bloodberry -... 66
Adams Dentyne ___-.--- 65
Adams Calif. Fruit _... =
Adams Sen Sen ________
Beeman’s Pepsin _ _.... $
Beechnut Wintergreen.
Beechnut Peppermint —
Beechnut Spearmint -..
Doublemint -_.--.-..... 65
Peppermint, Wrigleys __ 65
Spearmint, Wrgileys _. 66
Juicy Fruit

KRAKES

 

 

— see 2 =

econo se~-coecenoos oo

Tasmeiay Ee 65
CLEANER

Hoiland Cleaner
Mfd. by Dutch Boy se
SO im cbse oo 5 50
COCOA.
Droste’s Dutch, 1 Ib... 8 50
Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, % Ib. 2 36
Droste’s Dutch, 5 lb. 60
Chocolate Apples ---. 4 50

Pastelles, No. 1 ~-...13 60
Pastelles, % Ib. ..-.-- 6 60
Pains De Cafe _...... 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles __._.. 2 15

1 Ib. Rose Tin Bon

moms. TS
7 os. Rose Tin Bon

Sow 2. 9 00
13 ez. Creme De Cara-

ome 2. 13 20
12° oz. Rosaces  _..-..10 .

¥% Ib. Pastelles  _.... 3 40
Langues De Chats ._ 4 80
ee

———— on

Baker, Caracas,
; ae

Baker, Caracas,

15 Ib. ome, Vs 8... 46
CLOTHES LINE.
Hemp, 50 ft. ____ 2 00@2 25

3 50@4 =

---. 3 50@4 00

 

HUME GROCER Co.

ROASTERS

 

COFFEE ROASTED
1 ib. Package

Melrosé 2 36
temeree 25
SN OMOr oe 42
POLO 2 40
—— House -__--_ 48
ANS 37
Royal Crp: oe 41

McLaughliin’s Kept-Fresh

 

Nat. Gro. Co. Brands
Lighthouse, 1 Ib. tins__ 48
Pathfinder, 1 lb. tins_. 43
Table Talk, 1 Ib. cart. 41
Square Deal, 1 lb. cart. 38
Above brands are packed
in both 30 and 50 lb. cases.

Coffee Extracts

M. Y., per 100 __---- 12
Frank's 50 pkgs. -_ 4 25
Hummel’s 60 1 10%

CONDENSED —

ae 4 dos. -..-..
Bagie, 4 dos. ._....-- ; 00

MILK COMPOUND
Hebe, Tall, 4 doz. .. 4
Hebe, Baby. 8 do. _. 4
Carolene, Tall, 4 dosz.3
Caroilene, Baby oman Bee

EVAPORATED MILK

Quaker, Tall, 4 doz. __
Quaker, Baby, 8 doz.
Quaker, Gallon, % doz.
Carnation, Tall, 4 doz.
Carnation, Baby, 8 dz.
Datman’s Dundee, Tall
Datman’s D'dee, Baby
Every Day, Tall _____

we OT ee OTR cn mp
oS
o

Every Day, Baby  ____ 4 70
Pet, Fall ooo 00
Pet, Baby, 8 oz. ____ 4 90
Borden’s Tall ________ 5 00
Borden’s Baby —_____ 4 90
Van Camp. Tall ~.____ 4 50
Van Camp, Baby ____ 4 40
CIGARS

G. J. Johnson’s Brand
* = Johnson Cigar,

ei cee 75 00
eT Grocer Co. Brands
AsreGale 35 00
Havana Sweets ____ 35 00
Hemeter Champion __ 37 50
Canadian Club  ____.- 35 00
Little Tom -_._-_..__ 37 50

Tom Moore Monarch 75 00
Tom Moore Panetris 65 00
T. Mocre Longfellow 95 00
Webster Cadillac _.__ 75 00
Webster Astor Foil__ 75 00
Webster Knickbocker 95 00
Webster Albany Foil 95 00
Bering Apollos _... 95 00
Bering Palmitas —. 115 00
Bering Diplomatica 115 00
Bering Delioses __.. 120 06
Bering Favorita .._. 135 00

Bering Albas _._... 150 00
CONFECTIONERY

Stick Candy Pails

Standard ....0. SOK

Pure Sugar Sticks 600s 4 00
Big Stick, 20 Ib. case 18

Mixed Candy
eee
Leade

  

French Creams ORR 16
Paris Creams -......... 17
Grocers

Fancy Chocolates

5 lb. Boxes
Bittersweets, Ass’ted 1 75
Choc Marshmallow Dp 1 70
Milk Chocolate A A : 75
Nibble Sticks —_.._.__ 1 8
Chocolate Nut Rolls . 1 85
Magnolia Choc -...... 1 25
Bon Ton Choe. _______ 1 50

Gum Drops Pails
ARO -- 16
Champion Gums --._.- a oe

Challenge Gums ....... 14
PAVOrNe os HENS
Superior, Boxes __._-....

Lozenges Pails

A. A. Pep. Lozenges 16
A. A, Pink Lozenges 16
A. A. Choc. Lozenges 16
Motto Hearts —-.-._. _. 39

Hard Goods Palis
Lemon Drops -_-.-.... 18
O. F. Horehound dps. .. 18
Anise Squares -.-_-. -- 18
Peanut Squares __...... 17
Horehound Tablets __.. 18

Cough Drops Bxsa
Prumms 1 36
Smith Bros. _..-..-..- 1 60

Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart. 865
4 os. pkg., 488, case 3 40

Speciaities
Pineapple Fudge —...... 22
Italian Bon Bons -.... 17
Banquet Cream Mints. 27
Silver King M.Mallows 1 25
Handy Packages, 12-10c 80

 

Bar Goods
Mich. Sugar Ca., 24, 5c 16
Pal O Mine, 24, Be -... 76
Malty Milkies, 24, 6c .. 75
Lemon Rolls -..-...__ 15
Tru Lav, 24, 6c 75

No-Nut, 24, 5¢ 1. 75

COUPON BOOKS
50 Economic grade 3 60
1090 Economic grade 4 80
500 Economic grade 30 00
1000 Economic grade 37 5&0
Where 1,000 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
$ 1b; boxes: 5 43

 

July 25,

1928

ORIED FRUITS
Apples

N_ Y. Fey., 50 Ib. box 15%
N. Y. Fey., 14 os. pkg. 16

Apricots

Evaporated, Choice _... 22

Evaporated. Fancy -... 28

Evaporated, Slabs --.-- 17
Citron

16 ib; box BO

Currants

Packages, 14 oz. --.... 19
Greek, Bulk, Ib. .--~__ 19

Dates
Dromedary, 368 -... 6 76

Peaches
Evap. Choice —.....__ 17
Evap. Ex. Fancy, P.P. 18
Peel
Lemon, American  .... 30
Orange, American __.. 30
Raisins

Seeded, bulk  ~..... 8
Thompson's s’dles blk 07%
Thompson's seedless,

10 08. oo 091,
Seeded, 15 oz. _.--_.__ 09%

Califernia Prunes
60@70, 25 lb. boxes..@09%
50@60, 25 lb. boxes_.@10
40@50, 25 Ib. boxes_.@11
30@40, 25 ib. boxes_.@12
20@30, 25 lb. boxes__@16

Hominy
Pearl, 100 lb. sacks .. 3 50

Macaronl

Mueller’s Brands
9 oz. package, per dos. 1 30
9 oz. package, per case 2 60

Bulk Goods

Elbow. 20 lb. ~~~... 07%
Egg Noodle, 10 Ibs. .. 14

Pearl Barley

Chester (oo 4 50
2000 7 00
Barley Crlte 5 00
Sage
Kast india  ........... 39
Taploca
Pearl, 100 lb. sacks _. 09
Minute, 8 oz., 3 dos. 4 05

Dromedary Instant —. 3 60

FLAVORING EXTRACTS
JENNINGS’

PURE
FLAVORING

EXTRACT

Vanilla and
Lemon
Same Price

oz. .. 1 25
% OZ. __
214 OZ. _.
3% oz. __
Se Of:
4° OZ. _.
S oF: 7 $
16 O28. 4

AGTGE
ASU

ee
SURO He OS
sc
oO

coc
oom
S

 

or
S
oe

31% oz.
Amersealed
At It 56 Years.

Jiffy Puneh

3 doz. Carton __._____ 3 2%
Assorted flavors,

FLOUR
Vv. C. Milling Co. Brands
Lily White ____.___ inn OS

Harvest Queen . 9 se
a Ma'am G

Os on eee ue mwweeneeen 8 40

 

FRUIT CANS
F. O. B. Grand Rapids

Half pint -_........ 7 66
One pint _____ incidences ae
One quart ~_........ 9 16
Half gallon __....._ 48 15

Ideal Glass Top.

Half pint: 9 00
One oint 9 30
One quart _ 11 15

Balf gallon _.________18 40

7

ee

 

 

 

 

culy 25, 1928

cnn inset tnscaga a inerannioesapanncnernp meee nanee-nnni

 

 

er a ee Neamt tn-erevieitnnnsinnc idler

 

MICHIGAN TRADESMAN

 

 

 

GELATINE

 

26 oz., 1 doz. case __ 6 50
3% oz., 4 doz. case__ : 20
Jell-O, 3 doz. —-._____ 2 85
Minute, B O08. 4 06

Plymouth, White ___. 1 55
Quaker, 3 doz. ______ 2 565

JELLY AND PRESERVES

Pure, 30 Ib. pails __._3 30
(Imitation, 30 Ib. pails 1 75
Pure, 6 oz., Asst., doz. 95
Buckeye, 18 0z., doz. 2 00

JELLY GLASSES
S.0z.. per doz. 2... 35

OLEOMARGARINE

Van Westenbrugge Brands
Carload Distributor

 

Nuacom, 2 ih. oo. 21
Nucoa, 2 and 5 Ib. -. 20%

Wilson & Co.’s Brands

Oleo
Certified 222000 24
PG ee 18
Special Roll -..---.--. 19
MATCHES
Swan, 144 20 4 20
Diamond, 144 box ___ 5 uv
Searchlight, 144 box__ 5 00
Ohio Red Label, 144 bx 4 20
Ohio Blue Tip, 144 box 5 00
Ohio Blue Tip. 720-le 4 00
*Blue seal, 144 ______ 4 85
Smelane. [46 oo 4 00
*FWederal, 144  -______- 5 00

*1 Free with Ten.

Safety Matches
Quaker, 5 gro. case__ 4 50

MOLASSES

Molasses in Cans
Dove, 36, 2 lb. Wh. L. 5
Dove, 24, 2% lb Wh. L. 6
Dove, 36, 2 lb. Black 4 30
Dove, 24, 2% lb. Black 3
Dove, 6 10 Ib. Blue L. 4
Palmetto, 24, 2% Ib.

NUTS—Whole
Almonds, Tarragona__ 26

Brasil, New —-......._ 24
Fancy Mixed -------- 25
Filberts, Sicily -_--__ 22
Peanuts, Vir. Roasted 11144
Peanuts. Jumbo, std. 15
Pecans, 3 star -_---- 20
Pecans, Jumbo ------ 40
Pecans, Mammoth -- 50
Walnuts, California _. 28
Saited Peanuts
Fancy, Wo, fo. 20 14
Shelled
PATON GS oo 60
Peanuts, Spanish,

320 Ib: Dbage ...._._ 2,
Pilperts —............. 32
Pecans Salted -_...___ 89
Veet oo 57

MINCE MEAT
None Such, 4 doz. -__ 6 47

Quaker, 3 doz. case _. 3 50
Libby, Kegs, wet, lb. 22

OLIVES

5 oz. Jar, Plain,
10 oz. Jar, Plain,
26 og. Jar, Plain,
Pint Jars, Plain.
Quart Jars, Plain, doz.
t Gal. Glass Jugs, Pla.
5 Gal. Kegs, each ____
3% oz. Jar, Stuff., doz.
6 oz. Jar, Stuffed, doz.
9% oz. Jar, Stuff., doz.
1 Gal. Jugs, Stuff., dz. 2 49

doz.
doz.
doz.
doz.

WMH Ob Roe
>

PARIS GREEN

 

Bel Car-Mo Brand

24 1 «Ib. Tins —.._ oe
8 oz., 2°do. in case.
1h i>. patie 2 aoe
oo Th PAN eo

PETROLEUM PRODUCTS.

From Tank Wagon.
Red Crown Gasoline  . 11
Red Crown Ethyl -_.___ 14
Solite Gasoline ________ 14

In Iron Barrels

Perfection Kerosine _. 13.6
Gas Machine Gasoline 37.1
M. & P. Naphtha 19.6

1SO-VIS MOTOR OILS
In Iron Barrels

 

mene 171
Meatom 20 77.1
PIORVG 77.1
Ex. Heavy 2 77.21
larine
fron Barrels
Pighe 65.1
Medium 2 65.1
Heavy 2 66.1
Special heavy -__.____ 65.1
Extra heavy —.....____ 65.1
Polarine “RY 0. 65.1
Transmission Oil _._. 65.1
Finol, 4 oz. cans, doz. 1 60
Finol, 8 oz. cans, doz. 2 25
Parowax, 100 Ib, ____ 9.3
Parowax. a0, < Ib. 2 96
Parowax, 20, 1b 97
cr
Semdac, 12 pt. cans 2.75
Semdac, 12 qt. cans 4.65

PICKLES

Medium Sour
5 gallon, 400 count —_ 4 75

Sweet Small

16 Gallon, 3300 ~-.... 28 76
5 Gallon, 750 ~...-._. 9 00
Dill Pickles
Gal. 40 to Tin,- doz. __ 9 25

PIPES
Cob, 3 doz. in bx. 1 00@1 20

PLAYING CARDS

Battle Axe, per doz. 2 65
BiCvele 2 4 75
POTASH
Babbitt’s, 2 doz. -.__ 2 75
FRESH MEATS
Beef
Top Steers & Heif. oe
Good St’rs & H’t. 154%@23
Med. Steers & Heif. 21
Com. Steers & Heif. 15@18
Veal
Pen. : oe | 2886
mood 22%,
EGC ce 21
Lamb
Srrine Lembo. | ae
Good ais eee a ee ne ee
NEGGIHIN: 23 aoe 26
POU) co 241
Mutton
Ce8 ue ae
Medium _.____._______ 16

eee 1

Pork

Bight hoes... 11%
Medium hogs ________ 10%
Heavy hogs 20. 10%
Gin, MOG. 23 25
Bette 23
DHOMMIETS 25 19
SPAPORIDS 14
Neck bones ... 2 06
Trimmings Goo oo. 14

PROVISIONS

Barreled Pork
Clear Back  __ 25 00@28 00

Short Cut Clear26 00@29 00
Dry Salt Meats
DS Bellies __ 18-20@18-19

Lard
> in tierces _
. tubs __..advance \%
50 Ib, tubs ___.advance

. pails _.-_.advance %
. pails _.._.advance %

5 Ib. pails _._..advance 1
3 Ib. pails ___.advance 1
Compound tierces ____ 13
Compound, tubs ______ 13%
Sausages
BOWPRR oe 14
EAVGR oo 13
Brankfort 2.50 19
Pork 200 18@20
Vea 19
Tongue, Jellied ______ 35
Headcheese __________ 16

Smoked Meats
Hams, Cer. 14-16 lb. @27

Hams, Cert., Skinned

$Gen8 Ui es @26%
Ham, dried beef

Knuckles @44
California Hams _. @17%
Picnic Boiled

Fame: ooo. 20 @22
Boiled Hams ______ @35
Minced Hams  ____ @20
Bacon 4/6 Cert. _. 24 @32

Beef

Boneless, rump 28 00@88 00
Rump, new .. 29 00@32 00

RICE

Fancy Blue Rose ____ on
Faney Head
ROLLED OATS
Silver Flake, 12 New
PYOCeSS ou
Quaker, 18 Regular .. 1 80
Quaker, 12s Family _. 2 70

Mothers, 12s, China__
Nedrow, 12s, China __ 3 25
Sacks, 90 lb. Jute __ 4 25

RUSKS
Tea Rusk Co.
Brand.
36 rolls, per case ____ 4
18 rolls, per case ____ 2
12 rolls, per case ____ 1
12 cartons, per case __ 1 70
2
5

2 25

Dutch

18 cartons, per case __

36 cartons, per case __ 00
SALERATUS
Arm and Hammer  __ 8 75
SAL SODA :
Granulated, bbls. __.. 1 80
Granulated, 60 Ibs. cs. 1 60
Granulated, 36 2% Ib.
packages _....2. 2 40
COD FISH
Middies 16%
— % lb. Pure = o
Wood boxes, Pure __ 29%
Whole Cod 2. 11
HERRING
Holland Herring
Mixed, Keys —_______ 1 00
Mixed, halt bbis. __ 9 06
Mixed, Lu ee ee 00
Milkers, Kegs _____._ 10
Milkers, half bbls. _. 10 00
oo Bo 2 00
K K K K, Norway _. a -
S 3b: pale 0:
Cut Bunch 2... i 8
Boned, 10 lb. boxes _. 16
Lake Herring
% bbl., 100 Ibs. _.-___
Mackerel

Tubs, 100 lb. fncy fat 24 6@
Tubs, 50 count __-___ 8 00
Pails. 10 Ib. Fancy fat 1 75

White Fish
Med, Fancy, 100 Ib. 13 00
SHOE BLACKENING
2 in 1, Paste, doz. __ 1 35
E. Z Combination, dz. 1 35
Dri-Foot, doz. __.. --2 00
Bixbys. Doz... ~- 5 008
Shinola, doz. ___._.-__ 90
STOVE POLISH
Blackne, per doz. _... 1 3

5
Rlack Silk Liquid, dz. 1 40
Black Silk Paste, doz. 1 25
Enameline Paste, doz. 1 35
Enameline Liquid, ds. 1 35
B. Z. Liquid, per doz. 1 40
Radium, per dos. _... 1 &

Rising Sun, per - 1 36
654 Stove Enamel, 2 80
Vulcanol, No. 5, a 95
Vulcanol, No. 10, doz. 1 35
Stovoil, per doz. ___. 3 00
SALT
Colonial, 24, 2 Ib. _.-. 95
Colonial, eet 1 25
Colonial, Iodized, 24-2 2 00
Med. No. 1 Bbls. ____ 2 83
Med. No. 1, 100 Ib. bk. 95
Farmer Spec., 70 Ib. 95
Packers Meat, 50 Ib. 57

Crushed Rock for ice
cream, 100 lb., each 75
Butter Salt, 280 ib. bbi. 4 24
Block, 50 Ib. ~._._.. 40
Baker Salt, 280 Ib. bbl. 4 10
24, 10 Ib., per bale _... 2 45
35, 4 Ib., per bale -... 2 60
50, 3 lb., per bale __.. 2 85
28 Ib. bags, Table _. 42
Old Hickcory, Smoked,
G10 ye 4 50

 

ie

Per case, 24, 2 lbs.
Five case lots

 

BORAX

Twenty Mule Team
24, 1 Ib. packages __ 3 25
48. 10 oz. packages __ 4 35

96. % Ib. packages __ 4 00
SOAP

Am. Family, 100 box 6 30

Crystal White, 100 __ 3 85

Export. 100 box ______ 3 85

Big Jack, 60s __...._. 4 50

Fels Naptha, 100 box 5

Flake White, 10 box 3

Grdma White Na. 10s 3 75
Swift Classic, 100 box 4

Wool, 100 box
Jap Rose, 100 box ____ 7 85
Fairy, 100 box -.____ 4 00
Palm Olive, 144 box 11 00
Lava, 100 bo _____.__ 4 90
Octagon, 120 ___....._ 5 00
Pummo, 100 box __._ 4 &5
Sweetheart, 100 box  . 3 70
Grandpa Tar, 50 sm. 2 10
Grandpa Tar, 50 lige. 3 50

, Quaker Hardwater

Cocoa, 723, box __.. 2 86
Fairbank Tar, 100 bx 4 00
Trilby Soap, 100, 10¢c 7 25
Williams Barber Bar, 9s 50
Williams Mug, per doz. 48

CLEANSERS

 

80 can cases, $4.80 per case

WASHING POWDERS

Bon Ami Pd, 3 dz. bx 3 75
Bon Ami Cake, 3 dz. 3 25

Birth 85
Climaline, 4 doz. ____ 4 20
Grandma, 100, 5¢ ____ 3 55
Grandma, 24 Large __ 3 55
Gold Dust, 100s ______ 4 00
Gold Dust, 12 Large 3 20
Golden Rod, 24° 2s | 25
dine, Sf dog. 20 50

4
La France Laun., 4 dz. 3 60
Luster Box, 54 3
Old Dutch Clean. 4 dz 3 40
3

Octagon, 968 —....__ 90
Mingo, 408 3 20
Rinso, COS 25

3
Rub No More, 20 Lg. 4 00
—— Cleanser, 48,

AS Se Ee 85
Sani Flush, 1 doz. __ 2 25
Sapolio, 3 "doz. eee 15
Soapine, 100, 12 oz. _ 6 40
Snowboy, 100, 10 oz. 4 00
Snowboy, 24 Large __ 4 80
Speedee, 3 doz. ______ 7 20
Sunbrite, 72 doz. __.. 4 00
Wyandotte, 48 _____ 4 75

SPICES

Whole Spices
Allspice, Jamaica __.. @25
Cloves, Zanzibar ___. @38
Cassia, Canton ______ @22
Cassia, 5c pkg., doz. @40
Ginger, African ______ @19
Ginger, Cochin  -_____ @25
Mace, Penang ________ 1 39
Mixed, No. 1 @32
Mixed. 5c pkgs., doz. @45
Nutmegs, 70@90 ane @59
Nutmegs, 105-110 __ @59
Pepper, Black ______ @4€
Pure Ground in Bulk

Allspice, Jamaica ___ @35
Cloves, Zanzibar ____ @46
Cassia. Canton . @28
Ginger, Corkin _.__ @35
Meustard oo @32
Mace, Penang _______ I 39
Pepper, Black @59
INNGtMierS @59
Pepper, White @78
Pepper, Cayenne ___. @36
Paprika, Spanish @45

Seasoning
Chili Powder, 15c ____ 1 35
Celery Salt, 3 oz. ___. 95
sage, 2 Gf 2 90
Onion Sait 1 35
Garlic 2 1 35
Ponelty, 3% oz. ____ 3 25
Kitchen Bouquet ____ 4 50
Laurel Leaves _______ 20
Marjoram, 1 oz. ____-_ 90
Savory; I of: 90
Thyme, } of 90
Tumeric, 2% oz. ____ 90

STARCH

Corn
Kingsfurd, 40 Ibs. _.__ 11%
Powdered, bags ____ 4 50
Argo, 48, 1 Ib. pkgs. 3 60
Cream, 48-1 ee 4 80
Quaker, 40-1 _________ 07%
Gloss

Argo, 48, 1 lb. pkgs. 3 60
Argo, 12, 3 lb. pkgs. 2 96

Argo, 8, 5 Ib. pkgs. __ 3 35

Silver Gloss, 48, Is __ 11%
Elastic, 64 pkgs. ____ 5 35
Miser, 48-1 3 30
Tiser, 60 Iba: U6
CORN SYRUP
Corn
Blue Karo, No. 1% __ 2 63
Blue Karo. No. 5, 1 dz. 3 67
Blue Karo, No. 10 _. 3 47
Red Karo. No. 1% _. 2 91
Red Karo, No. 5, 1 dz. 4 05
Red Karo, No. 10 3 85

Imit. Maple Flavor
Orange, No. 1%, 2 dz. 3 36
Orange. No. 5, 1 doz. 4 75

Maple.
Green Label Karo __ 5 19

Maple and Cane
Kanuck, per gal.

Maple
Michigan, per gal. ._ 2 40
Welchs, per #al. _.-. 3 25

TABLE SAUCES

Lea & Perrin, large__ 6 00
Lea & Perrin, small__ 3 35
Pepper 1

Royal Mint: 2 40
Fobaseo, 2 of. ._._ 4 25
Sho You, $ 02., doz, 2°25
At targa 22 75
A=) small o22. 5:30 3 15
Caver, 2 On ... 3 36

rT Fig Bars |
Unequalled for?
Stimulating and
Speeding Up

Cooky Sales

Obtainable from Your _
Wholesale Grocer

Zion Institutions & Industries

eta Industry

rar MeL

  

Medium... 27@33
€helee 37@46
PANGG 22 54@59
No. } Nibis 54
1 Ib. pke. Sifting _.._. 13
Gunpowder
Clidlée 0 40
Raney 47
Ceylon
Pekoe, medium ________ 57
English Breakfast
Congou, Medium ______
Congou, Choice ____ 35@36
Congou, Fancy ____ 42@43
olong
Medium: 0000 oa
Choice 45
Waney 2 50
TWINE
Cotton, 3 ply cone ____ 40
Cotton, 3 ply pails ____ 42
Wool, 6 ply 2. 18
VINEGAR
Cider, 40. Grain... 27
White W ine, 80 grain__ 25
White Wine, 40 grain_. 19
WICKING
No. 0, per gross _____ 75
No. 1, per gross ___ 1 25
No. 2, per gross ____ 50
No. 3, per gross ____ 2 00
Peerless Rolls, per doz. 90
Rochester, No. 2, doz. 60
Rochester, No. 3, doz. 2 00
Rayo, per doe 75
WOODENWARE
Baskets
Bushels, narrow band,
wire handles ______ 75
Bushels, narrow band,
wood handles ______ 80
Market, drop handle. 90
Market, single handle. 965
Market, extra 1 60
spine; large . 8 50
Splint, medium ______ 7 60
Splint, smal 6 50
Churns
Barrel, 5 gal., each __ 2 40
Barrel, 10 gal., each__ 2 55
3 to 6 gal., per gal. __ 16
Pails
10 qt. Galvanized __.. 2 50
12 qt. Galvanized ___. 2 75
14 qt. Galvanized __.. 3 25
12 qt. Flaring Gal. Ir. 5 uv
10 qt. Tin Dairy __. € 66
Traps
Mouse, Wood, 4 holes. 60
Mouse, wood, 6 holes_ 70
Mouse, tin, & holes __ 65
Rat, wood 1 00
Rat, spring = 1 00
Mouse, spring 30
Tubs

Large Galvanized .___ 8

1

Medium Galvanized __ 7 86

Small Galvanized .... 6 78
Washboards
Banner, Globe .______ § 50
Brass, gingig 6 00
Glass, single ___..__ 6 00
Double Peerless _.... 8 60
Single Peerless —_____ 7 60
Northern Queen _____ 5 50
Universal 2. 7 25
Wood Bowis
IS in. Butter... 00
1b in. Butter 9 00
It be Buiter 18 00
13 in. Butter: 25 00
WRAPPING PAPER
Fibre, Manila, white. 05%
No. 1 Fibre oc Oe
Butchers D. F. _.... 06%
Wratt: 0 ee
Kraft Stripe 0 09%
YEAST CAKE
Magic. 3 doz. 2 70
Sunlieht: 3 doz ... . 2 70
Sunlight, 1% doz. 1 =

Yeast Foam, 3 doz. _. 27
Yeast Foam, 1% doz. 1

YEAST—COMPRESSED

Fleischmann, per doz.

39

 

se EA le

Hh,

‘sa

SMI it

as aie

30

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, July 11—We have to-day
received the scheduies, reference and ad-
judication in the matter of Edward Nie-
wyk, Bankrupt No. 3483. The matter has
been referred to Charles B. Blair as ref-
eree in bankruptcy. The bankrupt is a
resident of Paris township, and his oc-
cupation is that of a laborer. Tne sched-
ules show assets of $1,869.20 of which
$225 is claimed as exempt, with liabilities
of $2,185.46. The court has written for
funds and upon receipt of the same, the
first meeting of creditors will be called,
note of which will be made herein. The
list of creditors of said bankrupt is as
follows:

G. R. Savings Bank, Grand Rapids $750.00
Anna and Bertha Elger, Grand R. 425.00
Industrial Mortgage & Investment

Co., Grant apices 22 2 120.00
Prange Dept. Store, Grand Rapids 32.00
Sunbeam Heating Co., Grand Rap. 95.00

Strus & Schram, Chicago ee 11.23
G. R. Gas Light Co., Grand Rapids 23.80
Elmer Richards, Chicago —~__---_ 17.00
Egbert VanDyke, Grand Rapids —_ 27.00
Dr. E. W. Mulder, Grand Rapids__ —_ 7.00
Dr. Grant, Grand Rapids —-—...-.. 114.00
Dr. Masselink, Grand Rapids a oe
Dr. Freyling, Grand Rapids —__-- — 103.00
Dr. John Mills Wright, Grand R. 18.00
DeJager Fuel Co., Grand Rapids__ 9.50
Warm Fuel Co., Grand Rapids ____ 9.50
Central Fuel Co., Grand Rapids __ 44.00
H. VanderVeen, Grand Rapids ____ 11.0
H. VanderVeen, Grand Rapids ____ 11.00
W. R. Lawton, Grand Ropids _-__ 9.05

Grand Rapids 23.09
Granl Rapids

Sinclair Lumber Co.,
Ambrosia Furn Co.,
George S. Cornell, Grand Rapids 3.75
Burton Heights Garage, Grand R. 1.55
Elvin Swarthout, Grand Rapids __ 40.00
G. R. Savings Bank, Grand Rapids 65.00
Gillis VandenBerg, Grand Rapids 65.00

David M. Rikse, Grand Rapids ____ 112.00
John Erikema, Grand Rapids __._ 13.00
July 13. We have to-day received the

schedules, reference and adjudication in
the matter of Frarkie Vail Heyler, Bank-
rupt No. 3484. The matter has been re-
ferred to Charles J*. Eiair as referee in
barkruptey. The bankrupt is a resident
of Lincoln township, and his occupation
is that of a laborer. The schedules show
assets of $5,157.22 with liabilities of $1%,-
299.91. The court has written for funds
and upon receipt of the same the first
meeting of creditors will be called, note
of which will be made herein. The list
of creditors of said bankrupt is as fol-
lows:

Saskatchewan Elev. Co.. Winnipeg,

Ns eae $1,160.00
Northern Trust Co.. Winnepeg __ 3,500 00
Northern Dominion Loan Co.,

Besmeee oo eee

Northern Trust Co., Winnepeg__ 800.00
Horace Francors, California _ 4,250.00
International Harvester Co.,
Cente AIO
Ma kmerson, Polloc kville, Alb.N
Canadian Bank of Commerce,

400.06
387.71

Youngstown, Alb. oo oo eee
Bank of Commerce, Youngstown,

ee ee ee 140.00
Jonah Pratt Lbr. Co., Youngstown 600.00
John McBurney, Jenner, Alb. __ 375.00
W. C. Robinson, Youngstown, Alb. 75.00
James Curtis, Youngstown, Alb. __ 110.00

Union Bank, Hanna, Alb. —____-
Cockshutt Plow Co., Calgary, Alb.
W. Winning, Pollocksville, Alb.__
Flowerdale Municipality, Sunny-
on. oe. 1,000.00
Chas. Haimbaugh, Stev rensville _ 1,230.00
July 13. We have to-day received the
schedules, reference and adjudication in
the matter of Habib J. Howard, Bank-
rupt No. 3485. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Big Rapids, and his oecupation is that
of a merchant. She schedules show as-
sets of $800 of which $250 is claimed as
exempt, with liabilities of $2,631.56. The
court has written for funds and upon
receipt of the same the first meeting of
creditors will be called, note of which
will be made herein. The list of ecred-
itorsof said bankruput is as follows:
City of Big Rapids __- ee 4.68
Edward F. Ellis, Grand R apids 1,160.00
Peoples Milling Co., Muskegon 11.50
Muskegon Co-operative —— Co.,
Muskegon ______ ee ee ee
W. FF. tic aeehin & Co., Chicago 1.62
A: TAnabury, Bie Rapids ......__- 17.
Liberty Ice Cream Co., Big Rapids 17.25
13.

868.00
220.40
237.80

G. R. Paper Co., Grand Rapids 00
Star Paper Co., Kalamazoo ______ 40.00

Michigan Cigar Co., Big Rapids 63.00
M. J. Howard & Sons, Big Rapids 535.35
Peerless Oil Co., Big Rapids _____ 178.82
Wm. Trames, Bay City 3 Bg Re
Joyce Bottling Co., Grasd Rapids_ . 24.50
Tunis Johnson Cigar Co. Grand R. 6.25
Blodgett Beckley Co., Toledo __._ 21.00

Sline’s Inc., Milwaukee oe 2.3 S488
United Safety Fre Works Co.,

Pravais Park, 3 11.61
Rex Cigar Co., Shelby, x. S. 3... Se
O’Brien & Foster, Cadillac ae 5.90
H. J. Heinz Co., Grand Rapids __ 4.80

Vanden Berg Cigar Co., Grand R. 16.75
City of Big Ravids. __.. 14 25
Rademaker & Dooge, Grand Rapids 125.00
Shuffman Co., Grand Rapids .... 260.00

 

 

MICHIGAN TRADESMAN

M. J. Dark & Son, Grand Rapids__ 35.00
July 14. We have to-day received the
schedules, reference and adjudication in
the matter of George Galy, Bankrupt No.
3487. The matter has been referred to
Charles B. Blair as referee in bankruptcy.
The bankrupt is a resident of Grand
Rapids, and his occupation is that of a
laborer. The schedules show assets of
none with liabilities of $1,494.91. The
court has written for funds and upon
receipt of the same, the first meeting of
ereditors will be called, note of which
will be made herein. The list of cred-
itors of said bankrupt is as follows:
Kent Storage Co., Grand Rapids__$ 24.20
G. R. Water Works, Grand Rapids 2.48
Continental Coffee Co., Chicago __ 12.30
Consumers Ice Co., Grand Rapids. 7.33
Woodhouse Co., Grand Rapids  __ 100.00
Holland Cigar Co., Grand Rapids — 14.13
General Cigar Cg., Chicago ______ 2.68

X Cigar Co., Grand Rapids —_____ 15.13
G. H.-P. Cigar Co.; Detroit ._2.-: 17.75

Wolverine Spice Co.,
Peter C. Mohrhardat,
Post & Brady Co., Grand Rapids 18.49
Mich. Bell Tel. Co.. Grand Rapids 8.05
Consumers Power Co., Grand Rap 28.09
Gas Light Co., Grand Rapids __.. 43.64
G. R. Window Cleaning Co., G. R. 5.00
H. J. Heinz Co.. Grand Rapids __ 14.81
Edgar A. Murray Co., Detroit ____ 5.00
Ferris Coffee & Nut Co., Grand R. 8.50
Worden Grocer Co., Grand Rapids 94.77
Indian Garment Co, Milwaukee __ 49.25
Marguerite Kortlander, Grand Rap. 487.50
Mitchel Safiey, Grand Rapids ____ 100.00

July 16. We have to-day received the
schedules, reference and adjudicatior in
the matter of Arthur S. Atkins, Ban’rupt
No. 3488. The matter has been referred
to Charles B. Blair as refree in bank-
ruptcy. The bankrupt is a resident of
Kalamazoo, and his occupation is that
of a paper mill worker. The schedules
show assets of $150 of which the full
amount is claimed as exempt, with lia-
bilities of $5,255.60. The court has writ-
ten for funds and upon receipt of the
same, the first meeting of creditors will
be called, note of which will be made
herein. The list of creditors is as fol-
lows:

Grand Rap. 29.40
Grand Rapidt 407.41

 

Household Finance Co., Kalama. $100.00
Mich. Bell Tel. Co., Kalamazoo __ 7.70
Carl F. Skinner & Sons, Kalamazoo 83.78
Worden Grocer Co., Kalamazoo __ 142.00
Lee & Cady, Kalamazoo ______ ae SE
Hanselman Candy Co., Kalamazoo 96.00
Liberty Market, Kalamazoo ______ 74.00

Garrison News Agency, Kalamazoo 72.00
Drs. A. W. Crane and J. B. Jackson,
BSAARINAOO 10.00
Kal. Garage, Kalamazoo __________ 10.00
Byron F. VanBlarcom, Kalamazoo 90.00
Milk Products Co, Kalamazoo ____ 66.00

Kal. Creamery Co., Kalamazoo __ 23.00
Dr. C. E, Bennett. Kalamazoo ____ 6.00
MeGuir Tea Co., Kalamazoo ______ 20.06
Bert M. Barber, Kalamazoo ____ 6.00
Mr. Gail, Comstock ____ fe
Izola Edwards, Kalamazoo Soret 9.00
Wm. H. Rineveld Grocery, K: lama. 23.00
Claude M. Hinckley, Kalamazoo__ 62 00
John Metzer, Kalamazoo ______.__ 73.19
Ed. Doughtertp, Kalamazoo ______ 27.00
Glen H. Sleight, Kalamazoo ______ 36.00
J. R. VanHolds, Kalamazoo _____ 9.00
Miller Coal & Supply Co., Kalama. 15.25
Ruth Snow, Kalamazoo _________ 34.97

Amonett Grocery, Davenport .
Benet Grocery, Kalamazoo

25.00
22.00

Costlow’s, Kalamazoo _____________ 58.50
Liberal Credit Clothing Co., Kala. 43.95
Hershfield Bros., Kalamazoo ______ 40.00
Desenberg’s, Kalamazoo Pac ea OD
M. Livingston Co., Kalamazoo _ ee 4.50
sam Polz Co., Kalamazoo ___..-_. 10.00
Hoover Bond Co., Kalamazoo ____ 15.00
Weber Neumaiser Co., Kalamazoo 22.00
Bell Shoe House, Kalamazoo ____ 10.00

Celery City Coal Co., Kalamazoo 5.00

Union Coal Co., Kalamazoo ______ 4.75
Milo J. Simons Coal Co., Kalamazoo 26.50
Kal. Ice & Coal Co., Kalamazoo __ 5.00
Archie Pier Coal Co., Comstock _ 6.00
Ray T. Parfet Co., Kalamazoo __ 26.40
Fred J. Hotop, Kalamazoo ______ 46.00
Fred C. White. Kalamazoo ______ 275.00
Frank C. Standish, Kalamazoo __2,800.00
Desere Cleenewerck, Kalamazoo__ 200.00
M. C. J. Billingham. Kalamazoo __ 75.00

Clarence V. Richardson, Kalamazoo 200.00
The final meeting has been called in

the matter of J. Thomas Deacey, Bank-

rupt No. 3045, to be held on July 31.

The final meeting has been
the matter of John Sommer,
No. 3227, to be held on July $1.

The final meeting has been
the matter of Palmer KE. Adams, indi-
vidually and Clarence G. Walbridge, in-
dividually and as copartners doing busi-
ness as Purity Pie Shop, to be held on
July 31.

The final meeting has been called in
the matter of Herbert Baker, Bankrupt
No. 3295, to be held August 2.

The final meetoing has been called in
hte matter of Henry B. Schneermann,
doing business as the Henri Shop, Bank-
rupt No. 3202, to be held Aug. 3.

July 17. We have to-day received the
schelules, reference and adjudication in
the matter of Melvin Palmer, Bankrupt
No. 3489. The matter has been referred
to Charles B. Blair as referee in bank-
ruptecy. The bankrupt is a resident of

called in
Bankrupt

called in

Grand Rapids. and his occupation is that

of a laborer.
none with liabilities of $7,776.40.
court has written for funds and

The schedules show assets

The
upon

receipt of same the first meeting of cred-
itors will be called, note of which will be
made herein. The list of creditors of

said bankrupt is as follows:

Lillian F. Kleiner, Grand Rapids $7,576.40
Lillian Kleiner and Anthony Kleiner,

Grand: Bapids: oe

200.00

July 20. We have to-day received the

schedules,
the matter of Myrtile Shardonow,
rupt No. 3490.
ferred to Chas. B.
bankruptcy.

reference and adjudication in
Bank-
The matter has been re-
Blair as referee in
The bankrupt is a resident

of Benton Harbor, and her occupation is

that of a laborer. The schedules

show

assets of $9,602 of which $750 is claimed

as exempt, with liabilities of $10,865.

court has written for funds and

The
upon

receipt of the same the first meeting of

creditors will be called, and note
same made herein.
of said bankrupt is as follows:

Cite of St. Joseph’ 2 LF
Gus Rosher, Benton Harbor __-- 1,
Farmers & ‘Merchants Bank, Ben-

ion: Harbor 22. Z
Troost Bros.,
National Discount Corp., So. Bend
Singer Sewing Machine Co., B. H
Clark Linen Co., Chicago ~~ --~-
Emery Garage, Benton Harbor __
Personal Finance Co., Benton H.
Bresken Wall Paper Co., Ben. H.
Brown’s Meat Market, Benton H.
Milk Producers, Benton Harbor

July 20.
schedules,
the matter of
business as

reference and
Lloyd W.
Terrace Quality

Elliott,

resident of Muskegon, anc
tion is that of a merchant. The
ules show
$250 is claimed as exempt,

Benton Harbor —__-_ JT,

of the
The list of creditors

300.00
950.00

4,200.00

600.00
900.00
175.00
515.00
39.00
270.00
25.00
30.00
11.00

We have to-day received the
adjudication in

doing

Market,
Bankrupt No. 3491. The vo

his occupa-
sched-
assets of $6,752.55 of which
with liabili-

is a

ties of $4,717.89. The list of creditors
of said bankrupt is as fellows:

Miller Markets, Inc., Muskegon $800.00
G. R. Show Case Co., Grand Rap. 390.91
Globe Slicing Machine Co., N. Y. 196.00
Miller Markets, Muskegon ___- 25.00
Muskegon Awning Co., Muske gon 35.00
Armour & Co., Chicago oe 3 310.81
Anderson Packing Co., Muskegon 351.34

Arnold Bros., Chicaeo: _......_.-
Cudahy Bros., Milwaukee —
a & Buirdorl & Bros, Chicago
Boot & Co., Grand Rapids CI
E. J. Beukema, Muskegon —_.__.
R. Gumz Co., Milwaukee ee
iiliinois Meat Co., Chicago —...._.
Franklin McVeagh Co., Chicago. ai
Moulton Grocer Co., Muske gon
Bert Rynberg, Reeman  ____-_--_-
Chronicle; Miuskewon —___-.---_-2.5
Switt & Co., Muskecon ..... ue
Steinder Paper Co., Muskegon _ ee
Herbert H. Smith, "Muskegon a
Scheourtz Paper Co., Muskegon_-
Kimball Ice Co., Muskegon
Ole Dahl, Muskegon ce
Wilson & Co.,. Chicago _._..
Witt & Van Andel, Muskegon
July 20.
schedules. reference
the matter of Bruce Minaker,
No. 3492. The matter

to Charles B. Blair as referee

1949.98
We have to-day received the
and adjudication in
Bankrupt
has been referred
in bank-

158.89
582.95

 

66.44

unknown
_ 100.00

498.22

 

ruptey. The bankrupt is a resident of

. . . : eet
Ionia, and his occupation is that
laborer. The schedules show

of a

assets of

$475 of which the full interest is claimed

as exempt, with liabilities of $1

,387.68.

The court has written for funds and upon
receipt of the same the first meeting of

ereditors will be called,
will be made herein. The list of

note of which

cred-

itors of said bankrupt is as follows:
$150.00
_ 108.00
146.00
47.05
7.00
15.00

Builders Supply, Ionia —~___~__
iB 2. poynion,. tent.
Coe Auto Sales, Ionia ...._.....__
Winchell & Stone, Ionia ___-. ae
George L. Birgess, Grand Rapids_-
gk) A Oe, MUR
Cc. J: Van Reenan,
Winchell & Giddings, Ionia
Cooks Pharmacy, fonia _...._._._
Tonia Hardware Co., Tonia
KE. BE. Wakefield. Ionia _______.
Ogilvie Auto Co., Tonia
toss Benedict, Ionia ae
Dr. V. H. Kitson, Tonia ____
Dr. Maynard, Jonia : .
Nimith &- Smith: Tonia 2.00
Cc. A. Ireland, lonia _.
Webber & Dean Elec.
Consumers Power Co.,
Dan Alexander, Ionia
Zobh & Reed, Tonia
Fineis Oil Co., Ionia
John Adams, Ionia __-
Bradners Radio Shop,
H. Vanderlugh, Ionia  _-___-
Ce. anda... ions 5.
M: A; Wilkinson, Saranac .0-.-
Gansbys Garage, Saranac __
Cummings Bros., Grand Rapids’
Reliable Tire Ass'n, Grand Rapids
Richards Motor Car Co., Grand R.
The Electric Co.. Grand Rapids__
Dr. Webb. Grand Rapids
Butterworth Hosp., Grand
Dr. Hay, Saranac “i
Libby Jenson, Saranac Be as
Saranac Oil Co.. Saranac :
i. E. Johnson, Lowell es
Mich. Mutual Liability Co.,
Detroit

Shop, lonia

Tonia

1OR1R

Rapids

BB J. BOynton, FODIA oon. ~-ckacen a

 

$2.10

OV

 

19.65
50.00
101.75
50.00
20.00
27.75

3.00

9.76
198.00

July 25, 1928

Brann & Sons; Jonia oo... 52 8.00

July 20. We have to-day received the
schedules, reference and adjudication in
the matter of Barney Domes, doing busi-
ness as Barney’s Bootery, Bankrupt No.
3493. The matter has been referred to
Charles B. Blair as referee in bankrupt-
cy. The bankrupt is a resident of St.
Joseph, and his occupation is that of a
merchant. The schedules show assets of
$1,642.75 of which $250 is claimed as
exempt, with liabilities of $1,812.74. The
first meeting of creditors will be called,
aud note of the same made herein. The
list of creditors of said bankrupt is as
tollows:

State of Michienn 20 eS 3420

Novelty Shoe Co., Chicago bias ac 290.28
Fargo Hollowell Shoe Co., Chicago 71.83
Thompson Eglers Co., Chicago ._ 42.15

J. M. Herman Shoe Co., Boston 91.41
Hamilton Brown Shoe Co., St.

Louis, Mo. co oll. B4e80
A. M. Legg Shoe Co. Pontiz UC, Til. 36.44
Groves Shoe Co., ¢ ‘hicago sees, 118.59
Marion Shoe Co.. Marion, ind. .. 24:38
tS Babber Co; Chicago 2-255. > 245,15
B. F. Goodrich, Chicago —_- 12.00
Rowen & More Shoe Co., Calais,

Me Ee ae -~ 94.00

House of David, Benton Harbor —_ 650.00

The first meeting has beeh called in
the matter of Ralph Daly, individually
and as member of the copartnership of
©O Connor & Daly, Bankrupt No. 3455,
to be held on Aug. 6.

The first meeting has been called in
the matter of Hans Bosma and Louis
VanDyke, individually and doing busi-
ness as VanDyke Coal Co., Bankrupt No.
3482, to be held Aug. 6.,

The first meeting has been
the matter of Glen H. Sleight,
No. 3452, to be held Aug. 6.

The first meeting of creditors has been
called in the matter of Arthur E. Mul-
len, Bankrupt No. 3481, to be held on
Aue: 6.

The first meeting of creditors has been
called in the matter of Arthur S. Atkins,
Bankrupt No. 3488, to be held Aug. 6.

The first meeting of creditors has been
called in the matter of Titus M. Heyler,
Bankrupt No. 3480, a

ealled in
Bankrupt

to be held Aug. 7.

The first meeting of creditors has been
called in the matter of Frankie Vail
Heyler, Bankrupt No. 2484, to be held
Aue. 1:

The first meeting of creditors has been
called in the matter of Fred Mallett
Walker, Bankrupt No. 3458, to be held
Aug. 7.

July 24. We have to-day received the
schedules, reference and adjudication in
the matter of John Ashton, Bankrup
No. 3494. The matter has been referrei
to Charles B. Blair as referee in bank-
ruptecy. The bankrupt is a resident c’
Eaton Rapids, and his occupation is that
of a painter and decorator. The sched
u’es show assets of $1,000 with liabilities
of $2,143.64. . The first meeting will be
called and note of the same will be mad»
herein. The list of ereditors of said
bankrupt is as follows:

City of HWaton Ranids ...... 3}. 3.64

Fisher Hamilton, Lansing So 60S.09
Consumers Paint Co., Lansing _.-_ 60.00
Fisher Bros., Fort Wayne —_-----. 103.00
Lil Russell, Dimondale es 50.00
Wenz Wall Paper Co., Lansing —. 130.00
Minnie & Ramsay, Eaton Rapids 25.00
Peter Chappelle, Aidin. ou... 75.00
Bromeling & Pettit, Eaton Rapids 90.00
Perry Wall Paper Co., Chicago -. 749.t.

July 21. We have to-day received the
schedules, reference and adjudication in
the matter of the Dime Diner Systen
sankrupt No. 3495. The matter has been
referred to Charles B. Blair as referec
in re The bankrupt concern is
located at Grand Rapids. Tne sehedule-
show assets of $1,365.26 with liabilities
of $1,344.67. The first meeting will 1}
called and note of the same made herei>
The list of creditors of said bankrupt
as follows:

F. F. Smith, Grand Ravnpids $.12.9*
Cc E. Neaman, Cedar Springs ‘ 865.87
Harry Neaman, Grand Rapids 465.87
io Nes
Sells More Candy.
One candy manufacturer reduced

his varieties of 5 cent candy bars from
FS to 8, which reduction has resulted
in the merchandising of 325 per cent.
more of the eight variety line in nine

months than sales of the full fifty-eight

line in the preceding twelve-month
period.
o>? >______
Woman Grocer Wins in Customers
Whims.

A woman has made a success of
grocery understood the
whims of her customers. She has no
regular time She uses
boys in their teens and bicycles and
delivers within ten minutes. Her ex-
penses are $75 a year for delivery.

because she

for deliveries.

—_

inne eetinercon EN da

 

a

a ae

   

a

“uly 25, 1928

MICHIGAN TRADESMAN

31

 

LOSS LEADERS.

 

How Chain Stores Destroy Prices of
Farm Products.

Widespread demoralization of farm
markets by methods of mass distribu-
tion in food lines has created an acute
condition in many parts of the country,
according to a report recently issued
by the American Wholesale Grocers
Association.

Numerous appeals for relief have
been made to his organization, J. H.
McLaurin, president of the Associa-
tion, explained recently. “But under
our present laws,” he said, ‘‘the prob-
lem appears to be one that can be
solved only by the public. The un-
economic practice of selling ‘loss lead-
by grocer chains is working a
hardship on the farmers by reducing
prices below cost of production on all
kinds of garden truck, butter, eggs and
milk. In some sections, according to
reports received, this method of mer-
chandising makes it unprofitable for
farmers to raise vegetables and other
farm products, and is adding a menace
to a condition that has long been a
serious problem of the country’s great-
est business.

“The widespread sale of new pota-
toes furnishes an example. In various
parts of the country, the chain stores
have paid two cents or more per
pound for new potatoes and then put
them on special sale at one cent a
pound, selling in most instances only
ten to twenty-five pounds to a cus-
tomer. Because an offer of the kind
attracts many women, the loss is con-
sidered a good investment by the
stores, and the clerks try to persuade
every purchaser to buy other items on
which the profit more than balances
the loss.

“It is the custom of many of the
stores to advertise special sales of the
kind by scattering thousands of hand-
bills, placing them in automobiles,
sticking them under doors and hand-
ing them to passers by. In this way
they appeal to vast numbers of women.

“In the case of potatoes, the farmers
had a profitable market for their first
loads into town; but after the special
sales they found it impossible to sell
potatoes for more than one-half to
three-fourths of a cent per pound, all
buyers claiming that the public would
not pay more than one cent a pound.
The ‘loss leader’ price invariably es-
tablishes a false value which lowers
the market price, and the farmer is a
heavy loser.

ers’

“Similar demoralization has been
forced upon the markets for practically
all farm products sold in retail stores.
Chain food distribution apparently de-
pends upon the false belief that tthe
stores are selling all items far below
their actual margin of profit, and to
create this fallacy the stores are
slaughtering prices on those products
the value of which is familiar to the
public. While there are other demor-
alizing results of this distribution, we
have received no reports that indicate
a more dangerous condition than that
which the offering of ‘loss leaders’ has
brought about in the farm field.

“Tt is posstble that a further devel-
opment of this merchandising method

will very seriously curtail the produc-
tion of many farm products, and it is
a subject that deserves the serious
thought of the public. If mass distri-
bution has an economic place in our
‘business scheme, it cannot be perman-
ently established on a basis of selling
one class of merchandise at a loss,
while it must obviously over-charge on
other classes. At present the logical
result is that intelligent women benefit
by the condition by purchasing the
‘loss leaders’ and nothing else, since
purchases of other articles encourage
a continuation of practices that are
plainly uneconomic and lead to the
demoralization of entire communities.”
——_2+.___
Advertising Is Speeding the Pace of
Industry.

The continuance of our prosperity
depends on two things: keeping em-
ployment at good wages, and keeping
the production at capacity. One sup-
plements the other. Cut down wages
and you cut down buying power. Cut
down buying power and you cut down
demand and the need of production,
which automatically cuts down wages.

Advertising is the lubricant all along
the way. It takes the squeak out and
enables the sales engineers and the
production engineers to more definitely
synchronize their efforts in the great
rhythmic sweeps of progress that are
so stimulating and exhilarating.

America has triumphed in industry.
Our colossal wealth has come from
years of marketing and_ production.
Other nations are frankly envious of
our prosperity. The general opinion
in the remainder of the world is that
green-backs belong to the foliage of
our country. Well, in some ways, it
could be said to be a part of our plant
life.

But our very genius in production
and distribution, our very wealth im-
poses obligations of a new kind upon
us—problems of adjustment, of keep-
ing our heads, and of driving firmer
the stakes that hold the guy ropes.

I like to think of industry as built on
four massive walls—on the one side
Production, on the other Research,
then Sales, and again Organization,
and I want to show you that advertis-
ing has a very definite place in each
of the walls. In connection with the
wall of Production, the new continu-
ous method in the rolling of sheets,
developed by Armco, is a good illus-
tration; again I have found the Re-
search development of Armco alive
with possibilities for advertising. The
sales department, of course, is a well
known stamping ground, and I am
now finding that organization is per-
haps the greatest of all themes for ad-
vertising development.

And so you will see the advertising
man has, more or less, the responsibil-
ity of interpreting policies and plans
that to-day make up the structure of
modern industry.

Armco was the first manufacturer of
a raw material to carry the message to
the general public, using the medium
of national advertising. It was a
pioneering job of educating the public
to the importance of quality materials
in the products they buy. There is
much evidence that this has resulted

in a wonderfully effective merchandis-
ing structure.

We are only beginning to realize the
part advertising is to play in our future
civilization. Like electricity, its power
is mysterious and its possibilities tre-
mendous. The psychology it gener-
ates jumps with lightning speed from
one mind to the other, doing a power-
ful job when properly directed. When
a million people begin turning a
specific idea over in their minds at the
same time, there is released a physic
force that is irresistible.

If advertising can make a _ nation
wag its jaws chewing gum by the
power of suggestion, surely we can
make it wag its brain on the subject
of peace. The other night I dreamed
that Hoover had appointed a new
cabinet officer, known as secretary of
the department of what and why. His
budget was made up of ten per cent.
of all the money appropriated by Con-
gress to tell the what and why of
everything. For instance, a new law
cari1.ed with it an appropriation to sell
the idea to the public, not cram it
down their throats with a policeman’s
billy club. And then time leaped
across an intervening space of years
and what did I see?—Through adver-
tising the growth of understanding be-
tween nations had reduced the likeli-
hood of war; a more wholesome re-
gard for laws, general and specific; and
a citizenship so strongly sold that it
went to one hundred per
cent. strong instead of only thirty-five

the polls

per cent. as at present.

Advertising can do
things if we will give it a chance and
look at its possibilities with an open
mind.
pace is fast, the momentum dizzy, but
if we can keep our head and hold fast
to sound principles in all the relations
of life, we have nothing to fear. With
full steam ahead, four wheel brakes
are the order of the day.

Bennett Chapple.

undreamed of

I plead for the open mind. The

ge

Cigarette War Hurts Industry.

The price-cutting war recently wag-
ed by cigarette and tobacco manufac-
turers will cost them $30,000,000 a
year in loss of revenue, according to
the annual review of the tobacco in-
dustry published by Charles D. Bar-
ney & Co. Unless some more satis-
factory means of offsetting this loss
can be discovered, it is contended, it
must be largely compensated for by
reduced advertising expenditures.

Although women smokers _ have
greatly increased the demand for cig-
arettes, the review states, “this favor-
able factor will be offset by lower sale
prices, and, probably, somewhat high-
er material costs.”

—_——_.-+>____
Features Two-Pound Packages; Sells
More.

A profitable plan to increase sales
has been sent in by a Canadian grocer.
He weighs such items as dried beans,
peas, ‘barley, raisins, prunes, etc., in
two-pound packages. These are dis-
played prominently in the store with
a price tag on them, together with a
sample of the item in a glass jar. “TI
have found that when we have a big
display of two-pound packages we sell
a much larger quantity than when we

just quote prices by the single pound.
That means double on that
particular item,” he states.

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word for each subse-
quent continuous insertion. !f set in
capital letters, double price. No charge
fess than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order Is required, as
amounts are too small to open accounts.

business

 

 

 

FOR SALE .— Hotel, nine furnished
sleeping rooms well equipped. Pool and
ecards below. Money maker. Reason for

sale is health. Can deal direct with
owner. I. D. Francisco, 121 Maiden
Lane, Adrian, Mich. 896

LAUNDRY—SMALL, DOING A GOOD
BUSINESS—Nearly new machinery. Will
sacrifice for quick sale. For particulars
write Home Laundry, Albion. Mich. 897

FOR SALE—General stock in exceilent
farming community in Central Michigan.
Stock will inventory about $5,000. Reason
for selling, have other business. Address
No. 898, c/o Michigan Tradesman. 898

FOR SALE—Lake frontage, hunting
lands, fur farms, cattle and sheep ranch-

es. Tract of all sizes. G. J. Wheaton,
Alpena, Mich. _ 899

 

Have farms and income property to
exchange for general merchandise stock,
clothing or shoes. Address No. 900, c/o
Michigan Tradesman. 900

FOR SALE—My needle work shop,
hemstitching and fancy button making
in connection. Good location, in resort
city of 9,000. Leaving city reason for
selling. Marie H. Walker, Ludington,
Mich. 891

FOR SALE—Dry stock, A-1
CONDITION, mostly STAPLES, with
MODERN FIXTURES, in one of the
BEST TOWNS in Michigan Very PROS-
PEROUS farming trade. Invoices $4,500,

 

goods

priced $2,500, cash. C. L. Parsons, Sa-
line, Mich. 892

 

Fixtures For Sale—My complete set of
modern drug store fixtures, including 80
feet Wilmarth sectional side wall fix-
tures, walnut finish. Can be seen at my

store in Stanwood. Will sacrifice for
quick sale. Jno. R. Knorr, Stanwood,
Mich. 893

FOR SALE—Established dry goods and
grocery business in good thriving Mich-

igan town of 700 population. Only dry
goods business in town, and only two
other groceries. Doing good cash busi-
ness. Have best of reasons for selling.

Address No. 887, c/o Michigan Trades-
man. 887
MANUFACTURERS OF A PRODUCT
of thirty-seven years standing wnat to
hear from several salesmen able to take
a sideline that has held and built itself
where properly introduced. Men who
have been on their territory some time
and have made the smaller communities
closely are wanted. To several such—
who appreciate the significance of to-
morrow and value a sound year to year
addition to income—we will give active
co-operation, exclusive territory, and full
sales credits. sive details — territory.
how covered, lines, ete. Address No. 888,
c/o Michigan Tradesman. 888

CASH For Your Merchandise!

Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishings, bazaar novelties, furniture, etc.
LOUIS LEVINSOHN, Saginaw, Mich.
For Sale Cheap—-T'wo horse power al-
ternating current motor. Good condition.
Also job printing outfit. Parmelee,
Matherton, Mich. 889

GENERAL store, good business, seven
nice living rooms, all modern. Hessler’s,
East Flint St., Lake Orion, Mich. 876 _

CASH FOR MERCHANDISE

Will Buy Stocks or Parts of Stocks of
Merchandise, of Groceries, Dry Goods,
Shoes, Rubbers, Furniture, etc.

N. D. GOVER, Mt. Pleasant, Mich.

 

Consult someone that knows
Merchandise Value.
GET YOUR BEST OFFER FIRST.
Then wire, write or phone me and I
will guarantee you in good American
Dollars to get you more for your store

or plant of any description.
ABE DEMBINSKY
Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich.
Phone Federal 1944.
Buyers inquiring everyday—

 

 

32

Liability of Merchant For Injury To
Third Person.

The putting on of advertising stunts
for the purpose of attracting the pub-
lic is frequently indulged in by retail
merchants and may prove a valuable
means of publicity. However, in get-
ting up stunts of this kind, the mer-
chant may well give thought to wheth-
er or not they may be given without
danger to the public.

This is true because a seemingly in-
nocent exhibition which ‘has a tenden-
cy to attract crowds may create a
dangerous situation and injury to an
innocent bystander. And, if by chance
this occurs, the merchant responsible
for the stunt may be called upon to
defend an expensive damage suit.

The possible danger in a situation
of this kind is illustrated in a number
of well reasoned cases. And, as an
example of how an apparently harm-
less advertising exhibition may prove
a source of after liability to the mer-
chant, the following case may well be
reviewed by merchants in general.

In this case the defendant combined
with other merchants in organizing a
commercial parade. The defendant
was represented in the parade by a
float, from which attractive young wo-
men threw packages of candy and ice
cream to the spectators along the line
of march. The defendant's float at-
tracted much attention and was fol-
lowed by a crowd of youngsters who
scrambled for the packages as they
were thrown out.

When the parade reached a certain
point, it passed the plaintiff, an elderly
woman who was standing between two
automobiles, and as the young women
on the float threw some candy towards
her the youngsters rushed forward to
get it. In the scramble that followed,
the plaintiff was knocked down and
suffered severe personal injuries as a
result of this experience.

Following this, the plaintiff brought
an action for damages against the de-
fendant as the owner of the float. The
trial court held that the plaintiff's in-
jury was not caused by any act of the
defendant, that the float was harmless
in itself and that the injury was caused
hy the boys scrambling for the candy.
The plaintiff appealed from this and
the higher court, in holding that the
lower court was in error and that the
case should have been submitted to the
jury, in part, said:

“Tf it be conceded that the mere act
of throwing the candy from the float
upon the street, where ‘the viewers of
the parade were standing, was, in and
of itself, an innocent act and one not
constituting negligence, it does not
necessarily follow that it was not negli-
gent to so throw the candy when it re-
sulted in creating a condition along
the route of the parade that might
and, in this particular instance, did
result in injury to one rightfully on the
street.

“The boys were of that thoughtless
age that, while engaged in the pursuit
of pleasure, they. paid little heed to
their surroundings or what might re-
sult to others who happened to be in
the way of the object sought. This
fact was apparent from the presence
of the boys surrounding the float.

N\;

MICHIGAN TRADESMAN

“The agents of defendant, therefore,
must be held to have been aware of
such fact at the time defendant’s float
was passing the place where plaintiff
was standing and was injured. If the
facts are such that reasonable men
might draw different conclusions or
deductions or inferences, the question
of what is or what is not the proximate
cause of the injury is for the jury.”

In conclusion, the court reversed
the judgment of the trial court in favor
of ‘the defendant. Holding, as out-
lined in the opinion, that the question
of whether or not the defendant had
been negligent in throwing the candy
from the float should, under the facts
of the case, have been submitted to
the jury. In other words, the trial
court committed error in deciding as a
matter of law that the defendant was
not liable for plaintiff's injury.

The foregoing case constitutes an
apt illustration of how a retail mer-
chant may involve himself in serious
trouble in a situation of this kind. In
the case reviewed, no reasonable per-
son would have thought there was any
possibility of injury in the operation
of the float in question.

However, as we have seen, owing to
the circumstances, what was intended
as a harmless advertising feature did
result in serious personal injury to ‘the
plaintiff. And the court held that de-
fendant was, at least, liable to the ex-
tent of having the matter passed upon
by a jury. Truly, in the light of its
facts and holding, the case reviewed
is well worth the having in mind by
retail merchants in general when ad-
vertising stunts are being contemplated.

—_—_—_~+2++—____-
Chain Stores Giving Short Weight.
Nineteen managers of A. & P. and

Kroger stores in Ohio and Indiana

have been arrested recently for giving

short weight. All were fined $10 to
$25 and costs and their employers paid
the fines.

Seventeen of the nineteen criminals
are still in the employ of the two
chains, showing very conclusively that
the illegal actions of the managers
were approved by their employers.

The prosecutions were conducted by
the State authorities in all cases. No
appeals were taken in any instance. No
statement has been made by the dis-
trict managers, which leads to the be-
lief that the managers committed the
crimes admitted by the accused under
instructions from the men higher up.

In one flagrant case—the most mis-
chievous case of short weighing of
them all—C. E. Snyder, who conduct-
ed a store for the A. & P. cheated the
public right and left. Inspector of
Weights and Measures H. W. Jones
of Youngstown, picked up ninety-four
packages in the A. & P. store at 1823
Elm street, that city, seventy-one of
which packages he broke open and
offered twenty-three in court to prove
that they were short weight. These
items consisted of almost every con-
ceivable food product sold in bulk and
weighed in the store.

Arrested with Snyder at the time
was a young girl who was his assist-
ant in the store. She was turned over
to the juvenile court. These girls re-
ceive the small wage of $8 a week for
eight hours work, six days a week.

4?

This insignificant salary, by the way,

shows what the wage earners of this

country can expect if chain stores ever
gain control of distribution.
i ee
Bound To Eliminate Scoundrels From
Michigan.

Lansing, July 24—The beginning of
a campaign by the State Department
of Public Safety and the Secretary of
State to eliminate from Michigan all
questionable detective bureaus and
collection agencies was sounded at
Bay City. Monday with the arrest of
William Goldblatt, 45 years old, and
his son, A. R. Goldblatt, 23 years old.
They are the operators of the Wol-
verine Service Bureau of Bay City and
the father formerly operated an alleg-
ed detective agency in Muskegon.

William Goldblatt was taken im-
mediately to Bad Axe and arraigned
on a charge preferred by Paul Woldt.
a merchant. He pleaded guilty and
paid a $50 fine and $25 costs and made
restitution to Woldt in the sum of $25.
Other charges pending against Gold-
blatt will be held in abeyance, pending
restitution being made to the com-
plainants. The son is to be taken to
Unionville to-day to face two charges
similar to those against his father.

Goldblatt was in difficulties when
he operated a detective bureau at Mus-
kegon. At one time he was arrested
on a charge of impersonating an officer,
convicted and fined in the Circuit
Court.

It is a matter of congratulation to
the Tradesman that this arrant old
rascal has finally been given attention
by the State authorities. He was fre-
quently exposed by the Tradesman
while he was located at Muskegon and
since he renoved to Bay City the
Tradesman has repeatedly cautioned
its friends in trade to have no dealings

July 25, 1928

with him whatever. He is thoroughly
bad—thoroughly crooked—and should
be forced to remain in prison the re-
mainder of his life as a penalty of his
many misdeeds.

—_222s—___—_
Better Merchandising Association To
Meet in March.

Detroit, July 24—You will be inter-
ested to learn that Hon. C. L. Glas-
gow, of Nashville, President of the
Better Merchandising Association, met
with the Detroit committee last Fri-
day. He was here representing the
Board of Governors of this Associa-
tion.

It was decided to stage the third
annual conference and exhibition in
Detroit on March 14, 15 and 16, 1929.
Plans are being made to make this
more elaborate and better than ever
before and I am confident, from the
aggressive manner in which Mr. Glas-
gow is going into this, that he will
achieve his purn-ce.

I have been instructed to write you
enquiring as to the addresses of vari-
ous State retail association secretaries
so that we may advise them of our
selection of dates in order to avoid any
conflict.

We have moved our dates from
February to March because several of
the largest Michigan associations met
at that time last year.

Chas. W. Collier,

Managing Director.
———__oe wr

E. C. Chamberlin, dealer in general
merchandise at Topinabee, renews his
subscription to the Tradesman anid
“The Tradesman is more inter-
esting than all the others put together. ’

says:

o>

Glenn Daykin, plumbing-and heating
engineer, at Pittsford: “I surely have
enjoyed reading the Tradesman for
the past dozen years.’

 

 

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