—} A — av (nex oS 3 CS 7 WO +) Ree UBLISHED WEEKLY (Ox KA <] = Ss }orty-sixth Year AX LP er APO) 6 (a4 Why?) FRE oS arg a M3 2 GaN oS Bees Y S keh We) A NG a 4 tye )| Y (Y G FA CR a GAS | (RN ORS ON SS ye Ce : CNC TRADESMAN COMPANY, PUBLISHERS (FE RL SS 5 es SST GRAND RAPIDS, WEDNESDAY, AUGUST 1, 1928 So \ = PSOE 9) 3 ID a e+? Y/ Py 7 SD Qa SS BOGS y “cf % A PRAYER To grow a little wiser day by day, To school my mind and body to obey, To keep my inner life both clean and strong, To free my life from guile, my hand from wrong, To shut the door on hate and scorn and pride, To open them and leave the windows wide, To meet with cheerful heart what comes to me, To turn life’s discords into harmony, To share some weary worker’s heavy load, To point some straying comrade to the road, To know that what I have is not my own, To feel that I am never quite alone; This would I pray from day to day, For then I know my life would flow In peace, until it be God’s will I go. ELEVATOR For Sale... Bean elevator at Big Rapids,Michigan. Brick construction, good condition. Fully equipped, capacity 40,000 bushels. Large storage basement will hold 100 carloads of potatoes. Cost $75,000 new. Will sell at a very reasonable price. Guarantee Bond & Mortgage Co. 107 Lyon Street, N.W. Grand Rapids, Michigan MICHIGA N—The Ideal Vacation Land | MICHIGAN BELL | TELEPHONE CO. Cal's Your Attention to | SOUTHEASTERN MICHIGAN | The 300-mile shore line of Southeastern Michigan, curving re : northward from the Ohio border: ; o OT @NUL on Lake Erie, follows the busy | or Detroit river, rounds beautiful ne Lake St. Clair, the Flats and St. | Clair river, bounds the mighty waters of Lake Huron and forms an the outline of The Thumb by \ 1 a circling Saginaw Bay. | This water-bordered land, i a. gg ST CLAR cooled by the gentle breezes from | 7 be wave 7 two of the Great Lakes, is one of + faces the Wolverine state’s ideal vaca- er mg tion sections ' ——_ wprven ” ay Dynamic Detroit, the automo- ' FARMINGZON Fee bile and aviation center of the a. onc wf world, with its beautiful suburban } + OF — a: fe sevelopment, has many sister cities in Ounce this section — Mt. Clemens, frequently - is a. called “‘the Carlsbad of America’’ because BELLEVILLE RENTON of the popularity of its mineral baths; @FLAT ROCK Port Huron, with its sloping white sand ; anon beaches at the headwaters of the St. WONtDE Clair river; Pontiac, the lusty manufac- .uring center, joined with Detroit by the nation’s greatest highway; and many other thriving towns. All hold great educational, scenic and recreational ‘ interest. Whether the visitor to Southeastern Michigan comes from far or near, he is as close to home as the nearest telephone. And Long Distance Rates Are Surprisingly Low! i Note the Day Station-to-Station rates for a three-minute con- versation between 4:30 a. m. and 7:00 p. m. to representative Noints in Southeastern Michigan: Day Da esa Station-to-Station o, Statiod de Station { Rapids to: ner Rapids to: ate AKRON = § gD Peck Ss ALGONAG 9 1.00 PLYMOUTH - | a6 ARMADA .95 PONTIAC = sR BAD AXE -95 PORT AUSTIN ____ 1.05 BAY PORT BS PORT HURON ____ 1.05 BIRMINGHAM ___-_ .85 PORT SANILAC ___ 1.00 CLARKSTON ____ .80 ROCHESTER __.._ .90 CROSSWELL -___--- 1.00 ROMEO ssid DEAREORN ____ .90 POMS = Sa FAIRGROVE ____ .80 ROVAL OAK... ss’ FARMINGTON ____- 85 SANDUSKY ____sis 85 ‘|i FLAT ROCK — 1.20 SEBEWAING ______ .85 GAGETOWN .__ .90 SNOVER _.. 8s LAPEER 85 ST. cCLAIG ie MARINE CITY __... 1.00 TRENTON 2 90 MONROE 95 UTICA ee = 2s MT. CLEMENS ____ .95 WARREN ss NEW BALTIMORE_ 1.00 WAVAE NORTHVILLE —-__-- 85 WYANDOTTE ___ 90 | OXFORD _ 2 ' Fourth of a series of five ad- hé vertisements concerning the D3) EX; home and office by Long Dix , & Z trance Telephone. Watch for the Blue Beli Sign % You can keep in touch with oan advantages of Michigan as the “Ideal Vacation Land.” ss MICHIGAN—The Ideal Vacation Land, mon apn Ny, At Ever en ASTERPIECES Q E THE BAKERS ART ae a =a “— nee yok No rm coe Or every o os mY eh eS aT = == WORDEN (GROCER COMPANY The Prompt Shippers Ask Your Trade To Try Morton House COFFEE It Is A Sure Repeater WORDEN (J[ROCER COMPANY Wholesalers for Fifty-nine Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST OOMPANY, Recewer ye ae <= R. ea Forty-sixth Year Number 2341 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 409 Jefferson, E. HOW ABOUT THE LAWYERS? We have not before us the complete text of ‘the opening address delivered before ‘the annual convention of the American Bar Association ‘by Presi- dent Silas H. Strawn. But rather full telegraphic reports give us his analysis of the causes for the present deplor- able crime situation in the United States. He named these reasons for the increase in criminal violence since the World War: The increase and development in the means of communication, hard roads and high-powered automobiles, mak- ing the “get-away” easy. The vastly increased wealth of our citizens and especially of the criminal classes, enabling them tc buy fast mo- tors and expensive guns. Organized crime which enables the underworld to make liberal contribu- tions ‘to political campaigns and to exert a powerful influence in politics. Delay in the apprehension and speedy punishment of criminals due in part to the leniency and paltering of political judges and in part to our too liberal laws. We do not give enough attention to the selection of our judges and prosecuting attorneys. The apathy and indifference of our best citizens ‘toward ‘their duty as citi- zens. Those ‘best qualified to serve as jurors seek to avord the service be- cause of its discomforts or ‘because they dislike 'to leave their business. Unrestricted traffic in firearms. Speaking generally, the criminal laws, State and National, would be ade- quate were they promptly and fearless- ly enforced. The weakness is not so much in the laws as it is in the pro- cedure. In criminal trials justice too frequently “travels with a leaden heel.” The reduction of crime depends not so much upon prosecuting officials and courts as it does upon the attitude of the people. This analysis is worth the attention of all of us. It lays down with the emphasis of isolation verious causes of But it does not It does not, our present situation. dig into ‘the background. so to speak, give the causes of causes. For instance, the “vastly increased wealth of our criminal classes” is cer- tainly in large part due to their “vastly increased” revenues as ‘beer or alcohol overlords of various sections of our large cities. The illegal sale of liquor offers such large rewards that it has been onganized into an immense indus- try. The immense fortunes of ‘boot- leggers ‘have been repeatedly revealed in income tax oroccedings. “Gang murders,” with their ‘rides,’ “pine- apples” and machine guns, again and again appear as phenomena directly traceable ‘to liquor wars. Without the existence of “prohibi- tion” conditions the criminal would not have the cash that is back of him to- day. He could not make his “liberal contributions to politica! campaigns.” He could not have his political influ- ence. He could not have his frequent immunity from prosecution or punish- ment. Another “cause of a cause’ Mr. Strawn omits. He scores the slowness But he makes no reference to the members of the ‘bar who use every effort to win delay. of procedure in our courts. He does not urge the associa- tion to work for a new procedure or a new legal which shall fight relentlessly for justice and as relentlessly against conscience sheer technical trickery. President Strawn makes an incom- plete statement of our most pressing legal problem. He does not summon our greatest association of lawyers to grapple with it. We trust that the convention ‘will manifest a different spirit ‘before its adjournment. UNTYING THE STOCKING. Throughout the war and the post- war period of inflation it was known that the French peasant was carefully hoarding his gold. The traditional stocking. hidden carefully somewhere in the thatched cotage or buried in the farmyard, was an asset which the finan- ciers of Paris would have liked to have had in the treasury, but the canny peas- ant had no idea of sacrificing this visi- ble wealth for paper notes which were constantly depreciating in value. With the stabilization of the franc on a gold basis this hidden wealth is final- ly getting into circulation. The last weekly report of the Bank of France showed an increase in gold of 227,000,- 000 francs and none of it was from the imports. All of it was brought to the banks in the form of pre-war coin by peopl who stood in week's gold line for hours to convert their hoard- ings into notes in which they at last had absolute confidence. So wunex- pectedly heavy was this inflow of gold that the Bank of France had to limit the purchase of notes to 500 transac- tions daily, and numbered tickets were given out to applicants each morning. If there were any doubt of what sta- bilization means to France as a symbol of a return to economic normalcy this resolves it. So secure is the basis on which the france has been placed by the fiscal policies of Premier Poincare that France is witnessing a run on the banks for paper. This 1s even more remarkable when we remember the con- servatism of the French peasant and that it is almost fifteen years since he began to hoard his wealth. WOOL ESTIMATE LARGER. The feature of the week in the tex- tile markets is the opening of staple men's wear goods by the largest pro- ducer at reductions. Opening of fan- cies are scheduled for late this month and early in September. The wool market is a little more active. but still classed as quiet. The preliminary es- timate of the Department of Agricul- ture on domestic wool output for the 1927-28 season shows an increase of 6.5 per cent. over the preceding year, obtained through both an_ increased number of sheep shorn and a small gain in the average weight per fleece. Quotations for wool have slipped a little from the recent highs, a develop- ment more in keeping with the slow demand in the goods market and the lower levels named cn staples. During the early part of last week the primary cotton goods market was very quiet, and it was indicated that another shutdown that may take in about 90 per cent. of the Southern mills would take place this week in order to cut down stocks. The snr- plus of goods, but particularly the un- certainty over prices of the raw ma- terial, are causing buyers to hesitate. Once this uncertainty is removed it is believed that business will go ahead in a much better way. In silks there is still an active de- mand for summer goods, wanted for sale purposes. At the same time, fall goods are being purchased liberally, and the demand is quite broad over the different weaves. ; TWO ORDERS OF NITROGEN. In an address before the American Chemical Society Institute Dr. H. E. Barnard has drawn a reassuring if not very pleasing picture of the possible solution of the problem which so Malthus. He declared that when it chemists could feed a hungry world without bothering about such things as bread aroused became necessary and meat and vegetables and the other familiars of our dining-room tables. “The chemist will convert the light of the sun and nitrogen into food for the human family,” he said. “Thirty men working in a factory the size of a city block can produce in the form of yeast as much food as 10,000 men tilling 57,000 acres under ordinary agri- cultural conditions.’ Everything will be so fixed up in time that man will forget the taste of bread and meat “bu his metabolic processes will go or just as satisfactorily as to-day.” Under this delightful world’s population can grow and grow regime the until the only problem is that of find- ing standing room. For that the scien- tists have not vet advanced a solution, although they doubtless could if they wanted to. The only question we future world in which our metabolic processes would raise is whether — this would be automatically taken care of, and the life struggle would be merely worth Despite the hardships of war a struggle to breathe, while. seems and pestilence we are inclined to favor the Malthus theory, even if it is a little old-fashioned. NEW FACTOR IN THE MARKET Just how the rules of price making have changed since the days of cost plus a certain profit was well exem- plified last week when the leading pro- ducers of woolens opened up staple fabrics to be used in men’s clothing for next spring. Despite the rise in wool, these fabrics were reduced 2 to 10 cents per yard. At the same time, tropical worsteds for next summer's lightweight suits were advanced 5 to 7% cents, and it was freely predicted in the market that fancy goods to be shown later would also show an in- crease. Something of a “price war” has de- veloped in the staple branch of the industry among three or four mill or- ganizations, but the fact is that staples have become almost a drug on the market, to quote the trade, and the ordinary method of figuring cost and profit cannot be applied to such mer- chandise with much chance of obtain- ing a selling price that will lead to business. Ordinary margins have to be slashed and the attempt made to book enough volume to prevent loss. This state of affairs is not considered a healthy one, but it prevails in many industries. Consumers seem bent on buying only what is new, or, perhaps, they are being swayed temporarily to that course. As long as the fad for novelty persists it appears that staples must be at a discount. Cee emma nan nse eemeennmmnmmmmel In the great court of public opinion, the retailer who keeps a dirty store, has no defense; the retailer who does not trim his windows, has no defense; the retailer who buys from a chain store, has no defense; the retailer who does not watch his credits, has no de- fense. I A writer says that people can al- ways collect debts if they go the righ4 We hear of a man who was shamed into paying his account because of an intimation on the bot- tom, “A remittance will surprise.” way about it. THE HOUSE OF SEELY One of the Oldest Extract Manufac- turers in the Country. The Seely Manufacturing Co., one of the oldest extract and cosmetic houses in the Middle West, has been operating since 1862. A few years after beginning operations, G. H. Smith acquired a controlling interest in the company and so continued until his death in 1893. Since that time the business has been cojducted by his sons. For many years Scely’s products were known from coast to coast, but in more recent years the company has confined its activities largely to the Middle West territory. Noted through- out all these years for a product of superlative quality, it has been and still is the policy of the company to continue such a standard of quality for all its lines. The name Seely has been so well established as a synonym for highest quality throughout the more than sixty years of its existence that it has be- come a household word, so that it is James F. O’Donnell. when extracts to instinctive for careful buyers, considering flavoring “Specify Seely’s.” At one time the company marketed a general line of perfumes and cos- metics, but some iime ago withdrew from the market all of this line except- ing the noted hand and complexion lotion, Parisian Balm. Sales on this item have increased very rapidly and it is making for itself a position akin to that enjoyed by the extracts. Since the recent death of Thorne D. Smith, the former president and gen- eral manager, the company has made several changes in its directorate. At the recent annual -neeting M. E. Smith became president, James F. O’Donnell vice-president and C. R. Rollings sec- retary-treasurer. These men, with H. R. Crusoe and C. M. prise the present board Edwards, com- James F. O'Donnell, who becomes Vice-President and Manager of Sales, is widely known throughout Michigan and the Central West, as he has been engaged in the selling of commodities since his graduation from Assumption College, Sandwich, Ontario, MICHIGAN TRADESMAN After finishing college he covered Michigan territory for the American Tobacco Co. for ten years, leaving ‘that house to become Michigan representa- tive for the C. F. Sauer Co. and in 1923 he took over Michigan territory for the Seely Co. In 1925 he was made manager of the Michigan sales department and with the most recent promotion takes over the entire di- rection of the sales program as an offi- cer of the company. Mr. O'Donnell is a member of a well-known Michigan fainily, a nephew of James O'Donnell, former Congress- man and well-known newspaper man of Jackson. C. R. Rollings. C. R. Rollings, who becomes Sec- retary-Treasurer in charge of finance and production, spent five years with the Williams Brothers Co., of Detroit, when that company was an outstand- ing factor in the food production busi- ness in the United States. that he was general auditor and later assistant general manager of the Northwestern Steamship Co., leaving that corporation to become comptrol- ler and assistant secretary-treasurer for the Mansfield Steel Corporation. In addition to this, he has conducted a public accounting business for sev- eral years and possesses exceptional equipment for the position he occupies with the company. Following —~»+2++____ Trading Up in Children’s Wear. The early business placed in chil- dren’s wear has been of good volume and fs featured by an improved de- mand for better merchardise. Interest in coats is said to be especially active and garments up io $29.50 are doing well. Retailers are also said to be plac- ing good orders for hat and coat sets which are to. be popular These are made of felt cloth and are navy, tan and red expected wanted in the shades. —_2+>___ Sends Photo to Former Customers. After he had transferred to another store, Harvey N. Leonard, a salesman, sent a personally written letter to his old customers, asking them to call. As he did not mention ‘his former con- nections, Mr. Leonard made sure that the customers would remember him by enclosing a small phoograph of him- self, IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Occasionally I have called attention to the fact that the owner of a trade- mark, or a private braid, could easily lose his right in it, and all money he had invested in it, by exaggerated or false advertising. These cases are con- trolled by the ancient legal principle that “he who comes into court must come with clean hands.” If this ‘hands have become unclean because of mis- representative advertising, the courts will turn him away without his remedy. Before me as I write is the report of another very important case which not only illustrates this point, but yields an interesting glimpse into a modern plan of doing business. The plaintiff in this case was the American Safety Razor Corporation, which owns the Gem, Ever-Ready and Star razors. Formerly all these were made and sold by individual concerns, but the American Safety bought them all in. The defendant was the Inter- national Safety Razor Corporation, also makers of safety razor blades. The suit was based on the allegation that the defendant was infringing on the plaintiff's brands. The plaintiff lost his suit first, be- cause the court found there was no infringement and second, because the American Safety Razor Corporation had been guilty of practices which dirtied its hands. It seems that when this company ‘bought the three brands it never told the public about it, but went on advertising an‘ selling the three as if they were still competitors. The chief business in razors is in the blades—the holders cut no figure particularly and are often sold at a loss in order to get the user started on the blades. In this case the blade was the same in all three cases, as the testi- mony showed. Neverthcless, the Gem advertising contained such statements as this: No blade in the world can give such marvelous shaves as Gem or retain its edge through so many shaves. These are not claims, they are facts. And the Ever-Ready advertising contained this: Past reputations can’t make bad blades give good shaves. Ever-Ready is the one and only hundred percenter. Use the new Ever-Ready blades— they’re the keenest edge in the world. August 1, 1928 The new Ever-Ready blades are bet- ter than the best of any other make. And all this time, as I have said, it was the same blade in all three cases. That might not have affected the pub- lic so much were it not that the price differed. The court dealt with this condition rather scathingly: In commenting on the matter of this advertising, complainant’s counsel de- scribed it as ordinary business puffing, and refused to see anything sinister in it. I am unable to agree with this viewpoint. To me it appears perfect- ly clear that, if the public knew the truth, it would buy that blade of com- plainant which is sold at the smallest price, and that its ignorance is costing it money without warrant every time it buys a blade at any figure beyond the minimum. Complainant's counsel talks about greater exploitation ex- penses, and urges that fact as one rea- son for a larger selling price. Why should a vendor be able to collect from a purchaser, as part of the purchase price, money which has been spent in an effort to mislead that very pur- chaser in making that very purchase? I cannot see it. From the complainant’s literature and advertising the keenest mind could not fathom the actual facts And failure to know the truth imposes a financial penalty on every person who pays more than the minimum price for one of complainant’s razor blades. I am therefore of the opinion that, by reason of the character of com- plainant’s advertising aud literature, it has fallen far short of that standard of integrity which is required of a peti- tioner who seeks relief in a court of equity, and that this shortcoming af- fects its entire case against the de- fendants. The complaint is ‘therefore dismis- sed, with costs. In the old days business was full of these schemes—branches of the same concern ostensibly competing bitterly with each other, but actually playing into each other’s ‘hands all the time. Slowly but surely this fake has been squeezed out by the courts, and noth- ing has helped more than the knowl- edge on the part of the perpetrators that if they did it they were liable to lose all the value of their trade-marks. I don’t know whether the American Safety Razor Corporation will mend its ways or not, but ‘f it goes ahead it will do so in full knowledge that it will have no chance against infringers. This is really of very great importance, for it means that if this decision stands, anybody can make a Gem, Ever-Ready or Star razor blade and the real own- 1900 E. JEFFERSON IF ITS SEELY’S ITS RIGHT Seely flavoring extracts are made with the same exact- ing care that has characterized all Seely Company products for more than sixty years. ° . . It’s an all around satisfactory transaction when you sell a Seely product to a customer, because the customer knows if it’s Seely’s it’s right. All wide awake grocers carry Seely’s products. THE SEELY MANUFACTURING COMPANY FLAVORING EXTRACTS - A standard of quality for over 60 years. TOILET GOOD 5 DETROIT a nee si Sree TEs : | \ August 1, 1928 MICHIGAN TRADESMAN I neaconetr Sag Be eee er, although it paid $8,000,000 for the good will, can’t stop him. Elton J. Buckley. [Copyrighted, 1928.] A manufacturer of concentrates and syrups from which beverages are made permitted retailers to advertise a drink made from his syrups as “a delightful and refreshing drink with the aroma of the vineyards of France.” The word grape was also used, although the drink was not made from the fruit or juice of the grape. The manufac- turer signed a stipulation agreement with the Federal Trade Commission to discontinue use of the word grape to describe a product not made from the fruit or juice of the grape. Although he neither owned nor op- erated a factory, Samuel Booth, of Chicago, sold knitied goods under the trade Knitting Mills, and, under the name of House- hold Supply Co., sold which he advertised as silk although they contained no silk. The Federal Trade Commission has erdered Booth to discontinue use of a trade name containing the word “mills” shall actually name of Crawford bedspreads until such time as he own, operate or control the factory in which are manufactured the knitted goods sold by him. He is also prohib- ited from using the word “silk” to ad- vertise bedspreads or other articles unless they are compesed entirely of silk or unless, where such articles are made partly of silk, the word “silk” is accompanied by a word or words truthfully terials of which the other articles are in part composed. Booth advertised his bedspreads un- der such designations as “Famous Diana Silk Spread,’ and “Diana Ray- on Silk Spread,” and represented that they were sold at wholesale prices but describing the other ma- bedspreads or the commission found they were not sold at wholesale but rather at prices in substantial excess of the usual and prevailing prices. Certain patterns of Booth’s knitted goods were said to consist of 100 per cent. pure worsted, others 100 per cent. pure wool worsted and still others of silk interwoven in pure worsted. The commission found that neither the bed- spreads nor the knitted goods con- tained any silk and the knitted wear at no time contained more than 35 per cent. of wool. Both the bedspreads and knitted goods were purchased by Booth in the manufaciured state, the commission found. The Crawford Knitting Mills were described as the larges‘ knitting mills in the world selling knitted outerwear direct to the wearer. The commis- sion held that use of that name had the tendency to deceive purchasers into believing the respondent owned a mill and that in dealing with him they were buying direct from the manufacturer thus saving middlemen’s profits. —— +> “Loss Leaders” No Longer Profitable. An executive of the A. & P. chain store organization has been thinking for some time that price cutting may be overdone; that it can be too ex- pensive a form of advertising; that its novelty has been lost; ard that on ac- count of all the preaching of economics trade associations and other agencies, intelligent consumers have begun to realize that what is lost on one com- modity must be made up on another. And to a concern that indulges habitu- ally in so-called “loss leaders,” where is the advantage when habitual shop- pers ‘buy only these commodities? With some such thoughts in mind the manager of this concern called in district managers of the organizations representing the Middle Western section of the country and proposed the idea to them of dis- methods of radical conference the continuing these price cutting. Of course, there was immediately a possible objection was riot. Every urged. Nevertheless, the experiment was tried in a number of middle sized markets. In order to carry out the policy fairly and frankly with the pub- lic, advertisements stated that instead of special bargain prices on this or that article to attract trade the prices would be regularly low, so that con- sumers could be assured that day in and day out, year in and year out, they could buy everything in the company’s stores at as low if not lower prices as or than could be found anywhere else in the world. One of these advertise- ments carried the following announce- ment: Regular low prices! Practically every price quoted in this advertise- ment will be in effect to-day, to-mor- row and every day until markets costs change. You don’t have to wait until Satur- day to buy your food supplies at this store—food prices are low every day at our stores. Strange as it may seem the new idea worked to a charm. The adver- tisements were supplemented by form letters from store neadquarters to peo- ple in the neighborhood explaining the new policy. There was a genuine re- action from the public and sales were observed to increase to a considerable extent. If these experiments continue to be the plan will be put into effect more extensively by the A. & P. Co. successful a Perfectly Agreeable. A wealthy manufacturer gave a din- ner party to a number of his business friends. His wife was an accomplished musician and played the piano while the guests were waiting the announce- ment of dinner. As she finished play- ing her husband turned to one of the guests and asked, “Would you lika e sonata before dinner?” “T don’t. mind if I do,” he replied, “T had two on my way here, but I think I can stand another.” a Pools Help Toweling Sales. Continued ‘hot weather, coupled with the growth in popularity of swimming pools throughout the country, is credited with the sudden spurt in the demand for Turkish toweling. Since the customary fail demand for such materials does not assert itself until late in August or September the popu- larity of the swimming paal is credited with the chan xe. FREE...for your asking! This Carton of UNDERWOOD Deviled Ham Containing Six Ten-Cent Cans is us send you these six 10-cent cans of Underwood Deviled Ham with our compliments. See this na- pin it to your business letter-head and mail it to us today. Do it now. tionally advertised product for yourself. Taste its famous “million-dollar flavor”. Buy Underwood Deviled Ham by the case of eight of these handy cartons. Sell it by the carton, or in single cans. Just fill in and tear out the coupon in the corner, of WM. UNDERWOOD CoO. 90 Walnut Street, Watertown, Mass. Please send me a FREE carton of 6 10-cent cans of Under- wood Deviled Ham, (Letter-head enclosed) Our Jobber is WHITE HOUSE COFFEE — And Hard Cash for You! Of course, you’re in business to make money. With a good margin of profit assured, you can make the MOST money by giving your customers the best values for THEIR money. In the coffee line, this means selling White House Coffee with the flavor DWINELL-WRIGHT CO., Boeten, Maes., Chicago, IIL, Portemouth, Va. “roasted in.” It means more satisfac- tion on the table, steady repeats, grow- ing good-will for your store. Try White House Coffee in your own home. Yow’ll be eager, then, to send it into other homes—and you can do it at a good profit. Ee ee Rett ahah! DWINELL-WRIGHT COMPANY ONE POUND NET 45 cE itiescce etiniaencts MICHIGAN TRADESMAN August 1, 1928 4 MOVEMENTS OF MERCHANTS. Charlotte—Fred DeHaven succeeds Radis Bros. in the grocery business. Grand Ledge—Andrew H. Neller succeeds Fosley & Bitzer in the gro- j r Dairy Co Tea d ipita stock from < i 4 $75 14}. Remodeling the First State to t ‘ t $15,000 will be Harbor k & Cetus icceed n the gro- ery z t business Cr rse City—Don Layman suc- cee Pierce the grocery busi- re 1 Front strect Detr [he Reliance Plumbing & Heating ¢ 517 Oakland avenue, has rporated with an authorized apital stock of $1,000. $500 of which has b subscribed and paid in in pe Milan—tThe } Lumber Co. has heen incorporated to deal in lumber d builders’ s ies, with an author- £ $15,000, $10,200 of subscribed and $5,000 P The Crown Fur Co., hides, etc.. has been incorporated with an authorized capital stock of =10.000, £5. 000 of which has been sub- scribed and paid in, $355 in cash and $4645 Carta g. 6 the corporate style of A. A. Johnson & Co. will be chang- it io lohnson-Smith Co. Plans have been made to revamp the store it will resemble a city appearance. y—The New Lothrop Co-Operative Co. has been incorpo- rated to deal in dry goods, groceries, shoes, ctc.. with an authorized capital etock of $10.000, $1,000 of which has been subscribed and paid in in cash. Detroit—Phil H. Lichtenberg, Inc., 51 Forest avenue, has been incorporat- motor trucks, parts and ed accessories, with an authorized capital ctock of $5,000, $2,500 of which has been subscribed and paid in in cash. Hancock - The Star Baking & Wholesale Co., 205 Hancock avenue, ‘ncorprated with an authoriz- has bee: ed capital stock of $30,000, $14,500 of which has been subscribed and paid in, $3.5) in cash and $11,000 in property. Sag William Hyman has open- ae ed a fur and fur garment shop at 505 Genesee avenue as a branch of his Hyman Fur Shop, 218 Genesee avenue. apparel is here women s wearing handled in addition to furs and fur garments. Miam Christiansen, who ntly purchased the confectionery building of Mrs. Flizabeth Lalley, has remodeled the tore and installed modern, machinery -es, ete., which for making ice cream, i he dispenses. Port Huron 329 Water street, whole and produce, has been incor- William Ruggeri, Inc.. sale dealer in fruits porated with an oek of $35.000, $3.000 of which has heen subscribed and paid in, $1,000 in cash and $2,000 in property. Detroit — The Lurya Lumber Co., 15000 Linwood avenue, has been in- authorized capital corporated to deal in lumber and build- ers’ supplies, with an authorized capital stock of $20,000, all of which has been $7,540.32 in cash and $12,459.68 in property. Zattle Creek—The Strong Hardware Co., 25 South Jefferson avenue, suc- ceeds the Frank E. Strong Estate in business, with an authorized capital stock of $26,660 common and $13,340 preferred, all of which has been sub- subscribed and paid in, scribed and paid in in property. Detroit—Wilson, Inc., 111 East Kir- by avenue, has been incorporated to deal in interior decorations, antiques, and furnishings, with an authorized capital stock of $2,500, all of which has been subscribed and paid in, $630 in cash and $1,870 in property. Grand Rapids — The Home-Acres Furniture Co., Division avenue South, R. F. D. 11, has been incorporated to deal in furniture and household fur- nishings, with an authorized capital stock of $25,000, $4,000 of which has been subscribed and paid in in cash. Detroit—The Panacea Spring Water Co., 836 Howard street, has merged its business into a stock company under the same style, with an authorized cap- ital stock of 1,000 shars at $10 per share, $10,000 being subscribed and paid in, $200 in cash and $9,800 in prop- erty. Sherwood — The Operative Association kas merged its Sherwood Co.- business into a stock company under the style of the Sherwood Co-Opera- tive Co.. with an authorized capital stock of $8,000, of which amount $4,540 has been subscribed and paid in in property. L’ Anse—The 3ank will erect a modern bank 3araga County Na- tional on its property on the corner of Main and Broad streets. It will be a one story structure of face brick, steel re- inforcement with buff Indiana Lime- stone trimmed pilasters, the base being of the same stone. Grand Rapids—The F. A. Mosher Roofing Co., 2685 Division avenue, South, has merged its business into a stock company under the style of the Mosher Roofing Co., with an author- ized capital stock of 2,500 shares at $10 per share, of which amount $7,000 has been subscribed and paid in in property. Traverse City—The Silver Hook Market, 401 East Front street, has been incorporated to do commercial fishing and to deal in bait at whole- sale and retail, with an authorized stock of $5,000, of which amount $3,500 has been subscribed and paid in, $1,675 in cash and $1,825 in property. Ludington—R. L. Smith, owner of the Consolidated Stores, South James street, is conducting a closing out sale capital of his stock, having sold his lease and store fixtures to the J. J. Newberry Co., with headquarters in New York City, conducting a chain of 5c to 25c stores, which will open with new stock about Sept. 1. 3ay City—Bay City has four can- ning industries which ship out 155,000 cases annually and pay to farmers ap- proximately $250,000. Thirty-six peo- ple are employd throughout the year in the plants and during the canning season proper which lasts two months an additional number of 220 is kept busy. Croswell—Shortage of sugar beets in Sanilac county and adjacent territory has resulted in the decision by the Michigan Sugar Co. to abandon the 1928 campaign at the Croswell plant. Sugar beet acreage in this vicinity will run low, due to excessive rains. Sugar beets grown in this vicinity will be shipped to other nearby plants of the Michigan Sugar Co. Manufacturing Matters. Grand Rapids — The Wolverine Upholstering Co. Market and Oak streets, has increased its capital stock from $50,000 to $100,000. Negaunee—William Mitchell is now installing the machinery and equip- ment in the modern creamery he will open in the remodeled Torreano build- ing on Jackson street, about Aug. 4. Ludington—The Carrom Co. has nearly completed reconstruction of two sections of the plant, at a cost of near- ly $30,000. The company is continu- iug its manufacturing operations with- out interruption. 3enton Harbor—The Michigan Bell Telephone Co. has bought property on Elm street, adjoining the Benton Har- bor State Bank block, and within a year will build an exchange plant to cost approximately $150,000. Detroit — The Jefferson Products Co., 3525 Torrey Court, has been in- corporated to manufacture and_ sell malt, with an authorized capital stock of $25,000, of which amount $10,000 has been subscribed and paid in, $412.02 in cash and $9,587.98 in property. Detroit—The Vacuum Carburetor Co., 1220 Free Press building, has been incorporated to manufacture and sell carburetors, with an authorized capital stock of $10,000, of which amount $8,100 has been subscribed and paid in, $3,000 in cash and $5,100 in prop- erty. Three Rivers—The Egg-Safe Manu- facturing Co. of Michigan has been in- corporated to manufacture and deal in egg cases and other containers, with an authorized capital stock of $5,000, all of which has been subscribed and paid in, $2,000 in cash and $3,000 in property. Detroit—The Slite-O-Hand Manu- facturing Co., Sallan building, has been incorporated to manufacture’ soap, cleaners and polishes, with an author- ized capital stock of 2,500 shares at $10 per share, $25,000 being subscribed, $2,500 paid in in cash and $20,000 in property. Watervliet—After nearly eighteen years of continuous use the paper ma- chine in the Watervliet Paper Co.’s mill will be rebuilt. The machine has been able to produce twenty-eight to thirty tons of paper daily and improve- ments in progress will materially in- crease the output. Belding—The Metal-Glass Products Co., has been incorporated to deal in sheet metal products, enameled ware, trunks and accessories, with an author- ized capital stock of $50,000, of which amount $29,600 has been subscribed and paid in, $1,898.09 in cash and $27,- 701.91 in property, f Detroit—The Keller Tractor & Shovel Co., 2524 Braden avenue, has been incorporated to deal in caterpillar tractors and other industrial machinery and supplies therefor, with an author- ized capital stock of $390,000, $175,000 of which has been subscribed and paid in, $45,000 in cash and $130,000 in property. Saginaw—The Saginaw Glass Prod- ucts Co., 323 South Niagara street, glassware, picture frames, mirrors, etc., has merged its business into a stock company under the same style, with an authorized capital stock of $50,000, $10,000 of which has been subscribed and paid in, $2,000 in cash and $8,000 in property. Detroit—Albert E. Mallard, 3021 Wabash avenue, manufacturing chem- ist, has merged his business into a stock company under the style of the LaSalle Laboratories, Inc., to manu- facture and sell drugs, medicines, toilet preparations, etc., with an au- thorized capital stock cf $5,000, alf of which has been subscribed and $2,000 paid in in cash. Manistique—A new cheese factory, one of the largest in Michigan, will be erected soon on US 2 at the city limits of Manistique, by William Hemb, of Marinette, Wis., who will be proprietor and manager. The factory will have a daily output of 1,000 to 1,500 pounds. The milk consumption will be 10,000 to 15,000 pounds daily Mr. Hemb is proprietor of a large cheese factory in Marinette. Cheboygan—M. D. Olds, of this place, has been named as one of the commission that will have charge of the Hansen tract of pine timber that was recently presented to the State. It is planned not only to preserve the 100 acres of cork pine that stands on the tract, but tu assemble an old time logging camp, big wheeis, cook shanty, bunk house and all of the other things that made famous Michigan’s logging camps of 40 years ago. Mr. Olds is a retired lunberman, having operated in both the Upper and Lower peninsulas. Mancelona—The iron furnace and chemical plant of the Antrim Iron will be shut down Aug. 1 for general re- pairs. It was originally planned to have the shut-down last about ninety days, but Manager R. D. Durrett states it will probably not be more than sixty days. The sawmill will continue run- ning until its hemlock cut is completed, when it will also shut down for over- hauling. This shut-down will not be over ten days or two weeks. An im- portant alteration, as planned, will be to change the power drive from steam to motors. No contract has been let for this change as yet, as two or three companies are figuring on the work. This change will not be made just now, but probably will be consummat- ed before fall. It will require some- thing like 700 horsepower in motors tc motorize the mill. The Antrim Iron Co.’s railroad up into its timber North- east of Alba is progressing nicely. About ten miles of steel has been laid, and the remaining ten miles of main line and branches is being pushed as rapidly as possible, Sa ee @ oe seca da eer @ cet ppm ey neem August 1, 1928 psa as ssa RRA Vint DADE Sm TIL SDE MICHIGAN TRADESMAN Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 6.55 and beet granulated at 6.35. Tea—The market shows no special change for the week. Buying appears to be entirely from hand to mouth. General undertone, however, is. still fairly firm and buyers are paying full prices. India teas are higher in the primary markets. Coffee—The market for green Rio and Santos coffee has shown practical- ly no change during the week. Busi- ness is very quiet and prices are about like last week, possibly a very slight fraction lower. Mild coffees have worked up a small fraction since the last report. The jobbing market for roasted coffee unchanged for the week. Canned Fruits—One of the leading canners of California fruits has named opening prices but they were not re- leased until the end of the week, and while it is believed that canners of equal standing will quote much the same figures there has been some tendency among buyers to postpone rapid action until the remainder of the price lists are out. Conservatism is expected to some extent in peach con- firmations as that is the largest pack produced in California, but quick ac- tion is predicted in pears and apricots due to the scarcity of these items in many grades in carryover with a free sale of cherries because they too are in a favorable statistica! position. Fur- ther confidence in the fruit situation may be created when the details of the agreement which canners and growers have reached regarding the size of the peach pack and just what grades will be handled are known. Buyers want to see a reasonable production, as there is a large peach crop throughout the country and home canning may be more of a factor this season than usual. In any event the limitation of the pack to 13,000,000 cases puts the trade in a better position to market ‘the crop than a year ago as the carry- over has ‘been reduced, while consum- ing outlets have been increased by of- fering unusually good quality on a reasonable price basis to the consumer. ‘Canned Vegetables—The pea pack is being finished and it is generally esti- mated in the neighborhood of 16,000,- 000 cases, somewhat larger than last year but less than the record output of 1926. The present pack runs more to standards than buyers would like to see. Additional buying is not im- portant at the moment. Tomatoes have been steady on old goods and in fair demand for new packs in con- servative volume. Corn is still quiet in both positions. Canned Fish—Canned fish shows some little demand, without any im- portant change in price. Columbia River chinook salmon expected 'to show this year a deficit in volume of about 60 per cent., particular!y on the fancy grades. This grade of chinook salmon is scarce and wanted. Alaska pink satmon is selling to some extent at stiff prices. Red Alaska salmon is dull and neglected. Prices rather easy. Other canned fish quiet and = un- changed. Beans and Peas—The past week has shown a slight improvement in pea beans, both ‘as to demand and price. Other varieties of dried ‘beans are very dull. Prices unchanged. Dried peas neglected. Rice—The market is quiet, as the bulk of the trade is en a hand-to- mouth ‘basis and expects 'to remain so during the ‘balance of the present. crop season. ‘Reports from the South re- garding growing conditions vary to some extent and ‘show ‘that ‘the crop is spotty and generally somewhat late. No indications have ibeen given so far as ‘to what opening prices ‘will be. A gradual reduction in carryover is be- ing made with indications ‘of a short- age in Blue Rose befcre new crop is available in jobbing centers. ‘Syrup ‘and Molasses—The continu- ing warm weather has reduced the de- mand for molasses to ‘the summer minimum. Business is very dull, but prices are nevertheless steady. Sugar syrup remains about unchanged for the week. Demand light. ‘Compound syrup very moderate demand at steady prices. (Cheese—The demand for cheese is keeping up very well and ‘because the offrings are ‘comparatively ‘small, the market is steady at ruling quotations. Salt Fish—The wholesale market in all types of salt fish is inactive, as there is merely a nominal movement through retail channels. The warm weather ‘so far this summer has slowed up the demand, but it has not influ- enced prices as distributors are not overstocked and they jiook for an in- crease in the demand in the near fu- ture when weather conditions are more favorable. No important developments have occurred in the American shore mackerel production sitwation. Dried Fruits—Further weakness de- veloped in raisins on the Coast last week and offerings of Thompsons have been made at 4%c dock. Packers have been soliciting business without much response on the part of the buying trade ‘and a further tendency 'to work for an unstable market ‘has ‘been the report ‘that the attempts of outside growers to pool their fruit this season have not ‘been satisfactory enough to make it appear that any arrangement will be made covering1928 crop. The intention ‘was to pool fruit and deal collectively with independent packers, thereby preventing them from ob'ttain- ing raisins from growers on a low cost basis. ‘The weakness ir raisins has affected the sale of all dried fruits and ‘business all ‘along the line is quiet. Some trading in new crop prunes is going on but there is reluctance to make commitments among buyers and equal hesitancy among packers, who say 'there is little profit in trading when growers demand such a high basis. Oregon new ‘packs have not been quoted and are a dark horse as to value and tonnage. Peaches remain steady on the Coast at the recent range of prices. Apricots iare also stationary. Pickles—Genuine dills are scarce, al- though ‘there are increasing offerings of so-called overnight dills. The en- tire line of sweet and sour pickles is in light supply with assortments badly broken and the popular sizes pretty well out of first hands. The new pack so far has been light in the Southern States and ‘there is no surplus to weak- en ‘the market. Commitments for later crops have been light and with no overproduction in sight, distributors are showing confidence in the spot market and in the trend of prices in the near future. Sauerkraut—Bulk and canned kraut are in dimited demand with no pros- pects of a material increase in the turnover until cooler weather sets in. The report of a large acreage in cab- bage for kraut manufacture has caused additional conservatism in covering for the future. Olives—The situation on the spot is much the same as it was a week ago except that the advance in prices which was made ‘then is more general as im- porters who had been selling fruit which was acquired earlier in the sea- son on a lower basis have exhausted their supplies and their quotations are based upon present replacement. The market in Seville remains firm ‘and curers are not shading their prices. No evidence of weakness is to ‘be found in primary markets and the strength in Spain is being reflected here more gen- erally than at any time in_ several weeks. Nuts—The steadily advancing Brazil nut market is the feature of the nut situation. tations has not frightcred off buyers The persistent rise in quo- but has acted as a spur to ‘business and there has ‘been an unusually good book- ing for fall shipment. Offerings are narrowing among importers, who pre- dict they will clean up ‘their holdings much in advance of usual. Other nuts in the shell were quiet all week as there is little call for any variety for transient needs. Most operators have stocked up to some extent for the early fall, doing so when the market was more favorable during the spring, and until their inventories are converted into cash they are not ready for re- investment. The market on nut meats is firm. Business ‘is not along ‘broad lines as offerings of most varieties are limited and cannot easily be duplicated. Enquiries for early fall shipment are on the increase but importers are slow to ‘book ‘business as they look for a generally higher ‘basis when the nuts are actually wanted for consuming and manufacturing trade outlets. —__>+___ Review of the Produce Market. Apples—Western Winesaps, $3 per box; home grown Transparent and Duchess, $2@2.25 per bu. Bananas—5@6c per lb. Beets—60c per doz. bunches or $1.25 per bu. Blackberries—$3.50 per 16 qt. crate. Butter Beans—$2 per bu. for home grown. _ Black Raspberries — $3 per 16 qt. crate. Butter—The demand is firm. The market is unchanged from a week ago. Jobbers hold prints at 44c; fresh pack- ed in 65 lb. tubs, 43c; fresh packed in 33 Ib. tubs, 43'%c. Cabbage—Home grown, 85c per bu. Cantaloupes—Arizona stock sells as Jumbes, 459 ....--..------------ $3.50 Jumbos, 36s ~.----------------- 3.50 Standards 22.200. .2-2-- 3.00 Flats Arkansas melons 50c¢ per crate lower than above. Carrots—25c per doz. bunches or $1.50 per bu. Cauliflower—New from Ill. $3 per doz. Celery—Home grown, 50@c0c_ per bunch, according to. size. Cherries—$2.50 per crate for sour and $4 per crate for sweet. Cocoanuts—$1 per doz. or $7.50 per bag. Cucumbers—Homeg grown hot house, $1.25 per doz. Dried Beans—Michigan jobbers are quoting as follows: Cc. H. Fea Beans Tsght Red Kidsey $75 Dark Red Kidney -- : . 9.00 Eggs—A good many heated eggs are coming forward, which have to be priced for sale. 2 $8.50 Suply of fine fresh eggs is small and the market is firm. The only fluctuaticn during the week was an advance of le per doz. Jobbers are paving 29@30c for strictly fresh, according to quality. Grape Fruit — Florida commands $6.50(@@7 per crate. Green Corn—40c per doz. for HL. Green Onions—Home grown, 20¢ per doz. bunches. Honey Dew Melons—$2.25 per crate. Lemons—Ruling prices this week are as follows: 3640 Sunkist: $9.60 S00 Sunkist =... 220 9.00 560 Red Ball _..__ 2 8.50 300 Red Ball Lo 8.50 Lettuce In good cemand on the following basis: Home grown iceberg, per bu. —~_$1.50 Outdoor grown leaf, per bu. —--- New Potatoes — $2.50 per bbl. for Virginia stock; home grown, 90c¢ per bu. Onions—Spanish, $2.25 per crate; Walla Walla, $2.75 per 100 lb. sack. Oranges—Faney Sunkist California Valencias are now on the following basis: (6 __ $9.00 150 9.00 6 2. a 9.00 200 2 ONG _. 900 252 __. 9.00 2 9.00 Peaches — Elbertas from Georgia, $2.25 per bu. Peppers—Green, 50c per doz. Pieplant—Home grown, $1 per bu. Poultry—Wilson & ‘Company pay as follows: Hleavy fowls (20 24c Baeht fowls 01. ae Fleavy broilers 6. 30¢ Bieht W. EL. broilers 18¢ Radishes—20c per doz. bunches for home grown. Red Raspberries—$4 per 16 qt. crate. Tomatoes—Home grown hot house are now in market, commanding $1.25 per 7 lb. basket. Veal Calves — Wilson & Company pay as follows: Raney... ee Gaod 2 2 19¢ Medium = 0.) _ i6e Pode 22 10c Watermelons—40@60c¢ for Missouri stock, 6 Items of Interest to Grand Rapids Council. Surely the months of July and Aug- ust in Michigan are rightly known as the vacation months. Of the many at- tractive places in the United States to spend a vacation, it is the opinion of the writer that Michigan offers more opportunities of real enjoyment, health giving recreation and the things which make a vacation an unbroken series of pleasant memories than any other place in the Union. The scribe has been on a vacation, so far as collecting a few news items and sending them to the Tradesman is concerned, and while we have nothing startling to report for this issue. there are a few things of- general interst to the members of the Council. We urge each and every member to read carefully the first article in Aug- ust number of the Sample Case by Charles F. Abbott on “Price Cutting Undermines the Economic Stability of the Nation at Large.” It is a revelation to many laymen to learn that the firm that cuts prices to obtain business finds the practice very detrimental to the industry in which it is engaged. He proves to a fair-minded man that cut prices do not even benefit the cus- tomer. If you did no receive your copy or have mislaid it, buy one from a news stand. It is well worth it. Charles H. Smith, editor and manager is making the Sample Case a very worthwhile magazine. The Council has leased the former Masonic Temple, which is being re- modeled and decorated and some changes and additions made, to make it one of the most desirable places of ‘holding our meetings and social af- fairs that we could secure in Grand Rapids. The location is excellent, being in the George L. Young building, Louis and Ionia streets. The owner of the building expects to have the rooms in readiness for the first meet- ing in September, which will be Sept. 1. Mr. and Mrs. John Olney are spend- ing a combined vacation and business trip of three weeks in the Upper Mr. Olney is an enthusi- Walton undoubtedly, knows Peninsula. astic member of the Izaac League and he, how and where to catch some of the large ones. Walter Lypps, who has been con- fined to his home for two weeks by illness, is again on the trail of orders for the Lorillard Co., of New York. A few days ago, while Arthur Bor- den and wife were returning from a 6,000 mile businss trip through the Fast, they had the misfortune to skid from the pavement and upset their car when six miles East of Grand Rapids. On the entire trip they had not even had a flat tire or trouble of any kind, and it is a peculiar piece of hard luck to upset the car when within six miles of home. An unusual thing about it was the fact that the first persons to render assisance were Brothers Ray- mond W. Bentley and J. Clyde Larra- way, who were nearby providing them- selves with angle worms prior to leav- ing on their vacation. Brother Borden sustained a broken rib and_ severe bruises. The Grand Rapids Sash and Door MICHIGAN TRADESMAN Co., which suffered such a disastrous fire on May 7, has moved into its new warehouse and expects to complete and move into the new offices within two weeks. Clarence Myers, who is secretary and sales manager of this company, is a valued member of Grand Rapids Council. He states that not- withstanding the disaster, all contracts will be executed without delay to the builders. The members of the Council and Salesmen’s Club of Grand Rapids will rejoice to learn that A. H. Behrman ((Harry) is again a citizen of Grand Rapids. Truly we have missed for the past two years his leading the com- munity singing in our luncheon meet- ings and his genial personality. He is representing the Mazer Cigar Co., of Detroit, in Western Michigan and is residing at 330 Woodmere avenue. To vou, Harry, we say, all together, “Wel- come to our city.” Two members of the official person- nel of Grand Rapids Council, Past Counselor, Raymond W. Bentley and J. C. Larraway, of the Executive Com- mittee. have returned from a _ two weeks outing at Diamond Lake. They pronounce their vacation a perfect one, even if they did not catch a fish. They carry a coat of tan which any seaside resorter would envy, and their appear- ance would indicate that they were well fed and well cared for while away. They certainly returned with buoyant spirits. W. O. Ephlin, Ijving at 650 Lake Drive, who sold groceries for many years in the trade territory of Muske- gon and Fremont, has left the road and is in the real estate business in Grand Rapids. His health became much im- paired and he felt it could be restored more rapidly if he was at home. His many friends in the Council will be glad to meet him in any real estate transaction or in Council meetings. Homer R. Bradfield and family spent the past week in Detroit, visiting their daughter and taking a part in the Knighs Templar activities. About five weeks ago we reported that G. V. McConnell, of 1342 Sigsbee street, had been brought home from Hillsdale in an ambulance. Very glad to tell members through the columns of the Tradesman that “Mac” reports himself 100 per cent. again and is doing a good business on his territory. Fred E. Beardsley, living at 226 Jenjamin street, is still made very miserable at times by the rheumatism which has plagued his life for several years. He was formerly very active in Council affairs. Clarence Groom, son of our Junior Counselor, Robert E. Groom, is very ill with an affliction that up to this time has baffled medical science. We are eagerly hoping we can report an improvement in his condition soon, followed by a complete recovery. The Secretary-Treasurer, Allen F. Rockwell, and wife are spending much of the warm weather at their cottage on Beechwood Point, Wall Lake. i. 1. &. —_++>____ Unintelligent stubbornness is pig- headedness; intelligent stubbornness is will power. August 1, 1928 a wd > > S$ 1 Ve. a oe ES a 2a, BE HE th WM NW" XS V's § s N S § Ss Vs < s Ud Wr eS s 3 \ 7. oe N=N.\ > ees ¥ $ . ‘ VN SL W 8 NX 88 — That Sign on Main Street in front of the best grocery store in most of the small towns throughout the country there is a sign reading: CHASE & SANBORNS SEAL BRAND COFFEE Selling Agency for Chase & Sanborn’s FAMOUS Teas & Coffees —half a century on the Nation’s breakfast table. No other coffee parallels Seal Brand’s record These stores have come to know the value of this sign. It has been profitable for them - to handle Chase & Sanborn merchandise and to make that fact known. In the minds of consumers it links up these stores with quality merchan- dise. Probably it would do as much for yours. The standard for over fifty years Seal Brand Tea Why not write us about it? is of the same high quality Chase & Sanborn Importers SEAL BRAND COFFEE AND TEA Boston Chicago Grocers Supplied by Chase. & Sanborn, 327 N. Wells St., Chicago August 1, 1928 sre aN SERS AR AA AE A RA BR Ae PA Sa MERLE EE SR EAE I MICHIGAN TRADESMAN LONG HOURS AND LOW WAGES They Cause Disloyalty of Chain Store Employes. Independent retailers complain of business lost to the chain store because of its aggressive selling methods. Man- ufacturers grumble over the low prices demanded and obtained because of the chains’ large buying power. Mean- while, both retailer and manufacturer are quietly investing in the shares of the chains, led on, in spite of prejudice and resentment, by the chains’ fine showing of profits. For the chain managements, how- ever, all is not‘always so rosy. To them, as to retailer and manufacturer, come hours of travail when all is black with discouragement and the game seems hardly worth the effort. These times of grief, like all growing pains, will eventually come to an end, but in these days of rapid expansion, chain store managements do face some serious problems—problems which are not at first apparent to outsiders who think chiefly of the chains’ expert buy- ing. In the handling of merchandise the chain is able to do what the in- dependent retailer usually fails to do; obtain high turnover ratio, avoid over- stocks, and buy with specialized knowl- edge of the market. The chain, furth- ermore, is able to ship slow moving goods from one unit to another with comparatively little loss, much as the department store uses its “basemeent store” for the same purpose. With two or three notable excep- tions, however, the chain stores appear to hire their help on the same princi- ple that they purchase goods. They employ help on a price basis. Despite their efforts to “buy” expertly, the skill that makes a good “buyer” for merchandise does not build a strong organization. It is one matter to judge fabrics, calibrate metals, and then hag- gle for an additional 5 per cent. or twenty days’ dating, but quite another to pick men as local managers and then devise incentives that will reward them and retain their loyalty. A good personnel cannot be built up'as a stock of goods can be assembled, and, in about the measure that the chain em- ploy men as they buy goods, they are falling short for the future. A few months ago in the leisure of a Palm Beach afternoon, at a time when the stock market was soaring, a promotion banker made the remark: “I'd sell short on every one of the chains. A lot of their wonderful gains from month to month are due simply to their rapid expansion. They’re add- ing units by the thousand and, of course, that swells their volume. But all these new ones aren’t old enough to show up their losses. Wait until the end of their second year when the auditors compel them to charge off all their expense accounts and when all their bad deals come to light—bad deals, I mean, of ridiculous rentals and distress managers.” To my request for a definition of “distress managers,” the banker re- plied: “A ‘distress manager’ is like a bank- rupt stock. The bankrupt stock of goods has been milked by its former owner of everything he could sell at a fair price. All that’s left for the advertised ‘bankrupt sale’ is the out- of-date stuff, or odd sizes, or inferior qualities. The price is slashed because the stuff is high at any price. That's the way it is with these chains. They buy out weak-kneed brother who's on the verge of quitting but can’t becaues he’s hog-tied with a lease or is being bolstered up by some whole- saler. The chain employs the unsuc- cessful retailer as its manager. If that doesn’t happen, it picks up some clerk who has never managed anything and makes him manager. “The chains can’t get real men for their jobs. A journeyman plumber or a garage mechanic makes three times the money, and he works only eight hours and has Sundays and nights to amuse the wife. The chain store man- ager has no evenings off, and his day is nearer sixteen hours than eight. “Tt’s only the man in distress who'll take the job. Not the down-and-outer exactly, but the fellow that’s close to it—the kind that’s always close to the wall if he’s in business for himself— plus, of course, the ambitious clerk who’s forging ahead.” And, upon enquiry, it proves that the chains do buy their help on a price. Local managers begin at about $25 a week. Gradual advancement to $40 or $50 follows. The Penney stores are one example of a carefully wrought plant for in- centives. That company deliberately starts men at a low wage, using a measure of self-denial as the yard- stick for testing a man’s sincerity. Each manager is given, from the first, a share of the net profits of his unit, that share being cumulative for each new unit that is established as an out- growth of his store. In this manner, local managers of the Penney chain may, and frequently do, attain annual incomes of ten thousand dollars and over. The Penney system of training is most gruelling, and the men who survive are “pure gold” in the world of chain management. some Nor is this the only chain with a scheme of incentive. It is but an example. The ordinary chain, however, has not yet advanced to this stage —___ Bathing Suit Lines To Advance. Indications are not lacking that the new lines when opened will show prices in advance of those quoted for the present year, due to an increase of over 30 cents per pound in the cost of yarns. Manufacturers, it is pointed out, are figuring that the ribbed type of garment will retain its popularity next year and as the light weight numbers in ‘this class require from seven and one-half 'to eight pounds of yarn per prices will be in- dozen, increased evitable. —_—__++ + Summer Dresses Still Sought. In addition to the growing volume of ‘business in Fall dresses there was a surprisingly good call for summer styles during the week. This call has found the market quite bare of mer- chandise, but several manufacturers are cutting dresses to order to meet the demand. Sleeveless styles in sheer and washable materials have been par- ticularly sought. Corsumer demand for printed tub silk dresses has been very good, according to reports. Stonehouse Carting Co. Let us take care of your hauling troubles. 338 Wealthy St. S. W. Phone 65664 Es cae. G6 C WILLETT-CHULSKI & Co. ) INVESTMENT BANKERS { Listed and Unlisted Securities. 933-934 Michigan Trust Bldg. C GRAND RAPIDS, MICHIGAN a, should your Will. Keep Your Will A Living Document Do Not Permit It To Stagnate With Out-of-date Provisions It should change as the needs of your family develop. Provisions which were ideal at one time often prove utterly unsuitable at another. Some grow up and go into business; daughters marry. The family circle grows and shrinks; your circumstances change, and so GRAND RAPIDS TRUST CO. Grand Rapids, Michigan Howe Snow & Co. Incorporated Ly Investment Securities |‘ Grand Rapids Fourth Floor, Grand Rapids Savings Bank Building ERR eect tonne syns xa MICHIGAN TRADESMAN August 1, 1928 CHAINS ARE DISINTEGRATING. Evidence is not lacking that the chain store has reached its zenith and has started on the down road. Many noticeable features contribute to this conclusion. In the first place, the chain stores have completely lost any prestige they may have originally enjoyed in the estimation of the buying public, due to mistakes they have made and errors of judgment they have committed. Short weighting customers, which was originally attributed to careless- ness, is now conceded to be due to positive and persistent orders from headquarters. The wholesale arrests and punishment of store managers who have been apprehended in persistently practicing this swindle have opened the eyes of food buyers to the fact that any reduction in price paraded by the chain store is practically offset by a corresponding reduction in the weight of the goods purchased. Knowledge that manufacturers of canned goods, soap and many other articles sold as leaders by chain stores have been prevailed up to reduce the quality and weight of goods produced for chain store consumption has done much to make customers suspicious of everything they procure from chain stores. The fact that manufacturers and jobbers who sell goods to the chains are compelled to pay bonuses and blood money to brokers, purchasing agents and buying concerns connected with the chain stores is productive of much bad feeling and resentment on the part of people who are thus vic- timized. The low wages paid all minor em- ployes and the vicious system of fines and penalties maintained by the chain organizations leads to much dissatis- tion. dissipating all possibility of store loyalty and faithful service. Instructions given to employes to resort to short weighting of goods necessarily leads to the lowering of the morale of employes, frequently re- sulting in betrayal of trust, deceit and actual thievery. These are only a few of the reasons why chain stores cannot continue to exist under present day conditions. Either the system must be radically reformed by the adoption of honest methods and the employment of hon- est managers and clerks or the chains will fall by their own weight and the competition they create among them- selves by grouping themselves together in trading centers. This means, of course, that the men who are responsible for the degreda- tion which appears to be a part of the chain store system must be replaced by other men who deal fairly with the public, cease to incite their managers and clerks to resort to criminal prac- tices and place the business on a high level, so far as mercantile honor is concerned. TALKING MOVING PICTURES. What is the future of the “talkies”? Moving picture houses are asking for helpful hints to send back to Holly- wood as to the public’s opinion on comedies or drama? Or all three? And at the same time they are being at- tacked by outraged actors and musi- cians as “art debasing.” There are naturally two confident schools of opinion on the future of this latent entrant into the amusement world. There are those who foresee the final death of the legitimate stage and the concert hall. They believe that the perfected “talkies” will replace the movies of to-day and that the no long- er silent “silent drama” will represent the ultimate in dramatic art. Against this schocl are those who consider the “talkies” a temporary nov- elty. Granting that they be technically perfected, they do not believe Holly- wood capable of finding actors who can speak the part as well as look the part on a movie screen. Nor do they be- lieve that Hollywood can survive the revolution in technique which the “talkies” would demand both in scen- arios and in direction. More important, perhaps, is the ob- jection that the movie audiences don’t want the “talkies.” For a while they may think they do because they are new, but there are those who go to the movies because they like the quiet at- mosphere and accompanying music or because they don’t want to think. Neither of these classes will perma- nently enjoy the “talkies,” for they in- yolve a certain amount of concentra- tion. It is doubtful if they will ever demand much mental effort, but if the characters on the screen are talking all the time some attention must be paid to what they say. If their words are stupid and banal, that will not make listening to them any pleasanter; if they are fraught with meaning, it will not make it any easier. The value of talking moving pictures in news reviews has already been proved. In this department they have doubtless come to stay. Their future in feature film and comedies is not so certain. Yet there are impressive pos- sibilities in this new development, which, after all, is still in its infancy. If the “talkies” of the future are to compare to those of to-day in the same manner as to-day’s movies compare with the early flickerings of the silver screen, we don’t know quite what to expect. CODDLING CHILDREN. The foremost authorities on child welfare declare that ccddling children is harmful. Dr. William Healy, of the 3aker foundation of Boston, is of the opinion that if you would have your child develop character and personality you should not spare him the hard- ships which many of you underwent in your earlier years. You should not be like many doting parents, who leave their children no opening for the forming of good hanits. Such parents fancy that they are protecting the child, when in reality they are injuring him: beyond estimation. It is more desirable that a child should be forced to consider others and to do things for. others than that he have others do things for him. The path of intelligent control is in seeking out the constructive side of the con- what should be talkified. News pictures,-~-flicts into which he walks. Psychology up to this point has ‘been too interested in analyzing the child and pointing out his defects, and to» little interested in outlining a constructive program. The failures of youth loom large, and the ‘blame is put on youth instead of those natural guardians of youth who have failed in the high perform- ance of their duty. Youth is not re- sponsible for forming ¢v!! ethical ideas. Those who cling to that idea are in error. Youth is aware, more or less clearly, that the older generation has made a failure out of life. There is, therefore, an inclination to reject the principles on which th’s life is said to rest. And lacking the insight and un- derstanding that an early training of responsibility would have tended to engender, it fails to :ealize that the failure is in performance and not in principle. Children have a right to the char- acter and personality that only proper early training can develop, and we are glad to see that the coddling ideas responsible for the lack of stability of youth to-day is being discarded as un- sound. GERMAN MILITARY MENACE. It is not probable that the promoters of Vienna’s musical festivities in honor of Franz Schubert realized that they were setting a spark to the slumbering spirit of anschluss. but what had been intended as a tribute to a great com- poser soon resolved itself into a dem- onstration in favor of the union of It was so in- terpreted by the President of the Ger- man Reichstag, who did not hesitate to declare that the spontaneous demand Austria and Germany. of two million Viennese for annexation by Germany was a warning to foreign opponents of reunion that the popular will could not be long withstood. So logical would such a step be that it is difficult to see how it can be per- manently opposed. There is no deny- ing the natural kinship between the Germans of the Reich and of Austria, and there is no denying the economic gain anschluss would mean to the lat- ter country. As it is now, Austria is a capital without a country and Vienna a top-heavy city without any hinterland to draw upon for the supports of its population. France, Italy and the Little Entente would see in such a development a recreation of a German Mittel Europa ‘and a potential military menace as “great as that which Germany and the Austro-Hungarian Empire represented before the war. Yet if the world is to be dedicated to peace, objections based upon this one argument cannot be per- manently justified. Any sudden move for Austro-German union might pre- cipitate a crisis, but if it is promoted gradually and unobtrusively France and Italy may some day find them- selves faced with a fait accompli they will have to accept. DRY GOODS CONDITION. Clearance sales and volume on seasonal offrings are described as quite satisfactory for the week- by local stores, and reports obtained in this market from out-of-town retailers are equally encouraging. Trade on the av- erage appears to be running definitely ahead of the figures of a year ago, and August should show a fair increase and perhaps less variation as between d'stricts. While there is reason to believe that these fluctuations are not as wide as they were, the results in individual cases vary perhaps more than ever. In former years when business was good most merchants could probably boast of about the same gain. But condi- tions have changed. Progressive man- agement is able at present to push forward volume even under adverse circumstances, while the concerns not so ably managed are making only small headway under the best of conditions. The variation in results, therefore, re- flects only the wider variation that has grown up between efficient and inef- ficient management. In the wholesale markets fall opera- tions are well under way, although con- siderable business for immediate de- livery is still being done in hot weather goods. Buyers have been numerous in the primary markets. Chief activity has centered in the apparel lines. Or- ders on women’s coats for the sales next month have been about complet- ed, but a sprinkling of early fall busi- ness has been placed on the higher- grade goods. The stores show less tendency to rush the seasons and, along with the emphasis upon timeliness, is also noted more attention to quality. GOOD BASIS FOR FALL LAID. The month just closed has enjoyed as a feature less than the usual down- turn for this season of the year. Per- haps it will be shown that construc- tion contracts given out have fallen a little under the same month last year, but otherwise the basic lines of in- dustry are likely to report gains. In Detroit the employment in automobile factories is headed upward again and the level is some 30 per cent. above a year ago. The steel industry is also maintaining a higher rate of operations. Last vear at this time, of course, the easing in trade and industry was well under way, but present evidences are encouraging inasmuch as they point to a good basis from which fall operations “may start. So far as general business is con- cerned, keen competition gives cause for complaint, but it is not a new fac- tor. Money developments have brought in a fresh element, and the outlook is being viewed in different ways, al- though the main trend of opinion seems agreed that rates are likely to stay firm and perhaps go higher as fall require- ments come into play. There are, however, numerous considerations that weigh political, international, specula- tive and other influences. It has been demonstrated that, aside from their effect upon sentiment, high- er money rates are little handicap to business. However, sentiment plays quite a part in shaping up transactions, especially those that are planned ahead. Coupled with small profit mar- gins now so common, second thought is apt to be given projects which otherwise might be entered. een ne enn ‘Competence spells a competency. August 1, 1928 MICHIGAN TRADESMAN Senn RV ncaa aca ena ne LN 9 OUT AROUND. Things Seen and Heard on a Week End Triv. I cannot now recall ever experienc- ing a more perfect summer day than last Saturday. White, fleecy clouds, constantly changing on a background of blue, presented a marvelous appear- ance. A strong North wind tempered the heat of the sun, keeping the ther- mometer down. to about 65. The heavy downpour of Thursday night had washed the dust off the foliage, settled the gravel and dirt roads and gave the air a freshness which brought renewed vigor and a new interest in life, after nearly two weeks of extremely hot weather. Heading North on U. S. 131, I could not help casting a pitying glance at the poor fellows who were doomed to spend the afternoon chasing a little ball over a 100 acre lot, so intent on following the ball they could not take time to glance at the heavens and watch ‘the fleeting clouds. I could not help being thankful that I could navi- gate 100 miles of beautiful country, with a constantly changing scene every minute during the afternoon. Playing golf may be a panacea for good health, but a 100 mile ride ia the country, viewing the wonderful things God has made for our enjoyment, is good for the soul. The ten mile ride to Plainfield, with its curves, elevations and depressions, is always exhilarating, particularly so zt this time of the year. The views of distant houses, forests and nearby lakes are very attractive. L hear that Joseph Brewer is spend- ing money with great prodigality in creating his new golf club on the site of the defunct Plainfield Ciub. I have no fear that a penny will be wasted, hcwever, because the work is in charge of the famous landscape artist, Eugene Goebel, who knows how te make a dol- lar go further in landscape embellish- ment than any other man of my ac- quaintance in his line of business. No one but the owner of the property knows what disposition is to be made of the development—ard he is not talking very much about it. He in- sists that the golf ground be made the most perfect—in point of utility and beauty—of any golf ground in the country. Everything that experienced brains can conceive and execution and money can purchase is being drawn on to produce the result the owner aims to accomplish. carry into There are few more active men at 79 years of age than Howard Morley, who has now been engaged in general trade at Cedar Springs for over 50 years. It is currently reported that Mr. Morley is worth from one to three million dollars, most of which he ac- quired through fortunate investments in timber lands in Michigan, the South and the West. At the present time Mr. Morley appears to take more pride in his fine farm, near Cedar Springs, than any other single interest he possesses. At Pierson I was told that the eight mile road East to Trufant was in good condition. I freely forgive the man who misinformed me. A two mile stretch is under construction. It will be fine when it is completed, but until that time my advice to my friends is to take the regular Howard City road to ‘Coral when wishing to reach Tru- fant in comfort. I was pleased to add three new names to our list at Trufant—the bank- er, the hardware dealer and the drug- gist. All are men of commanding in- fluence in the community. If they can be prevailed upon to read the Trades- man for a few weeks, I know from past experience that I will be able to keep them with me as long as they remain engaged in active business. Greatly to my surprise, I found one merchant in Trufant who would not talk with me or even consent to ac- cept the sample copy of the Tradesman I tendered him. I do not know his name, but he is the last merchant on the street as I was leaving for Coral. I cannot help feeling sorry for any merchant who is so crabbed in dis- position and so sordid in his aspect of life that he will not give even as poor a conversationalist as I am an oppor- tunity to say a few words in ‘his own behalf. I have never willingly wrong- ed any merchant. I have done many merchants good and hope to be able to continue that programme so long as I am permitted to occupy my present position. These regular Saturday visits to the trade, which are described under the heading of Out Around, are a source of great strength to me, because it keeps me in touch with the needs and requirements of merchants as a class and enables me to so shape the utter- ances of the Tradesman as to be a material assistant to my friends in trade. Meeting a grouchy merchant who will not talk and who assumes by his manner that I am an object of suspicion, instead of a real friend to the retailer, is so unusual that I am greatly amused over the circumstance. Whether I am able to interest a mer- chant in the Tradesman or not, I aim to leave him with some piece of store news or mercantile information worth knowing. I also underiake to give him a ray of hope in the present chaotic condition of trade in some lo- celities, due to the influx of too many chain stores and the consequent de- moralization which necessarily ensues as the result of fierce competition among the chains themselves. I have found no better panacea for this condi- tion than the Congressicnal measure I hope to see enacted into law at the next session of Congress. The bill is now being drafted by competent au- thorities and will be presented to read- ers of the Tradesman for their con- sideration in the near future. At Coral I took on a local passenger for an hour—the village Poo Bah, who holds down more jobs than any other man of my acquaintance. He is post- master, editor of the local paper, un- dertaker, official lecturer for the Anti- Saloon League and correspondent for several outside newspapers. Fred O’- Frien is now one of the oldest resi- dents of Coral, during which time he has reared and educated a family of children, held many offices of trust and responsibility in the community and al- ways been first and foremost in every cause for the public good. I think he ought to add several other jobs to his reportoire—such as corner, lay preach- er, school trustee and Sunday school superintendent. Charles. A. Baldwin, dealer in fuel and building material, showed me his stock of planed lumber—all carefully housed—which is one of the most complete I ‘have ever seen in a coun- try town. He is frequently called upon tc fill orders from Grand Rapids fur- niture factories whenever they happen to run short of some lines which he happens to have on hand. The last time I was in Howard City the town was in a turmoil over the pavement on the maia street. The work is now completed and the effect is remarkable. The appearance of the thoroughfare is very greatly improved. I was told that the new pavement on U S 131 was completed to Morley and would be opened to travel in about ten days. On Saturday the pavement was open for four miles North of town. One of the busiest men in town is J. H. Prout, who is now a member of the county road commission and who is putting into the work the same re- lentless energy which has character- ized his career in Howard City ever since he was a lad. I am under great obligations to Mr. Prout, because it was he who introduced me to the methods of the Michigan Millers Mu- tual Fire Insurance Co. is_ settling claims. His grist mill had been struck by lightning and partially ‘burned be- fore the fire could be extinguished. I called on him a few days later while he was busy restoring that portion of his mill which had burned. I asked him what stock companies carried his insurance and if he had received fair treatment at the hands of the adjusters. “Stock company nothing,” he re- plied, “I am insured in the Michigan Millers.” “Did the company deal fairly with you in adjusting your loss?” I asked. “That's the only way that company knows how to deal,” he replied. “How did its adjuster arrive at the amount of your loss?” I asked. “He enquired if I proposed to re- store the mill with local help. When I replied in the affirmative, he said I might keep account of the money I paid the men and used for the purchase of material and send same into the home office once a week; that checks would be sent me the same day the statements were received.” This situation opened my eyes to a new way of adjusting losses—the mu- tual way. I enquired about the iden- tity of the managers of the Millers Mutual and thus became acquainted with some of the finest men it has ever been my good fortune te know. From that day on I have been a strong champion of mutual insurance, provid- ing it is exploited by men of experi- ence, honesty and ability. I have done all I could in all the ways I could to induce my friends to change their policies from stock to mutual com- panies, thus securing the return of from 30 to 60 per cent. in profits which would otherwise go to stockholders and be absorbed in useless expenses. This explains why I am so fond of iF H. Prout, because he opened up a new world for me—a world full of good men who are pursuing an honorable calling along honorable lines by taking fire insurance out of the realin of ex- ploitation and spoilation and putting the business on a sane and _ sensible basis. It has been my great pleasure and satisfaction to assist my mercantile friends to make many changes for their betterment during the forty-five years I have published the Tradesman, but no accomplishment has given me more satisfaction than to see thousands of merchants abandon stock insurance on their stores, stocks and homes and replace it with policies written by per- fectly solvent and honorably conducted mutual companies. Speaking of the Tradesman, reminds me that my forty-fifth year as editor and publisher was concluded last week, so this week I start on my forty-sixth year with Tradesman readers and sup- porters. We have been in the habit of celebrating this annual birthday with the publication of an anniversary edi- tion, but that will come later in the year, when the weather is cooler and advertisers are looking face to face with fall and winter trade. Howard City also has a newspaper man who has done other things than editing a good newspaper under some- what discouraging circumstances. I refer to James B. Haskins, who has certainly stayed by his town with singular fidelity. He has had many advantageous offers to pull up stakes, but ‘thas turned a deaf ear to every en- treaty and turned down many attrac- tive inducements to change his occu- pation and location. Although mature in years, he continues to put into his publication the same enthusiasm and aspiring outlook on life which were distinguishing characteristics of his career twenty-five years ago. It will be a sorry day for Howard City when the bells toll a requiem for Jim Has- kins, because they will chronicle the passing of a man who has done more for Howard City, ccnsidering the ccmpensation he has received, than any other resident of that interesting com- E. A. Stowe. o-oo Dedication of the Scenic Highway. Muskegon, July 31— Muskegon’s State Park, a tract of 1,000 acres of permanent and shifting dunes, describ- ed by one of America’s leading park authorities as among the outstanding dunes formations of the world. and Muskegon Scenic Highway, will be dedicated Wednesday, Aug. 8, by Gov- ernor Fred W. Green and members of the State Administrative Board, Mich- igan Conservation Commission and State Highway Department. The program epens with a luncheon at the Occidental Hotel at noon, fol- lowed by a motorcade to the State Park four miles North of Muskegon and the dedicatory exercises at 3:30 p.m. A-program of music, vaudeville, daylight fireworks, etc., has also been arranged. Several men prominent in park development throughout the United States have promised to attend. The purpose of this dedication is to stimulate a National interest in the park system of Michigan and the mani- fold advantages which this system holds out to the summer vacationist. W. W. Richards, Generai Chairman. munity. 10 Is the Horse Really Coming Back? Grandville, July 31—Who said that Dobbin was down and out? You can't abolish that noble animal even though the automobile seems to be filling every nook and corner of the universe to the exclusion of even man- hood on foot. The horse is one of the most noble of God’s creatures and the thought of abolishing him from the face of the earth has caused manv heart pangs among the people, both voung and old. Dobbin on the farm has ever been the pet of the farm bcys and girls and it will be a relief to know that he is gaining ground in point of numbers to-day, rather than going down grade. Good news, indeed, for the horse fancier. There are now more draft horses in the United States than there were fifteen years ago, despite the in- vention of tractors and other substi- tutes for horse power. “There are 17,000,000 horses and 5,- 000,000 mules doing heavy work in the United States,” said E. W. Anderson, one of the exhibitors at the horse net and blanket manufacturers’ convention, meeting at the Auditorium Hotel, Chicago. Horses provide a market for farmers’ hay and grain, in addition to the work they do. They can’t “raise” gasoline on a farm. This increase in horse population will, no doubt, prove a surprise to most people, and vet it will be an agreeable sensation when we have been led to believe that gas motors were driving man’s best friend, the horse, to the wall. Get out in the morning and whistle. All is not lost. When Dobbin comes into his own again there will be a glad reunion at the old stable. Mechanical contrivances seem to he taking the place of flesh and blood, but it is not nature’s way and cannot last. We read the inspiring news that horses are coming back with a feeling akin to joy and will welcome even the roadhorse with open = arms. Many farmers have clung to the _ horse through good and evil report and would not give up their old friend un- der any considerations. There may be some who will doubt Mr. Anderson's figures. Nevertheless there seems to be a pretty good foun- dation for them. Even here in Michi- gan horses are more often seen on our highways than for years past. It is a healthy sign that man has not quite forgotten his old friend and will not be coerced by the great automobile plants to sacrifice the horse to the greed of auto builders. Were I a poet I should like to in- voke the aid of the muse in favor of good old Dobbin, driven to the fence but balking there, turning tail and racing with a snort back to his stable. What is the farm without the horse? A gloomy old nlace, indeed. Even the child has learned to love old Tom or old Doll with an affection bordering on that for its human friends. It was a sad day in America when the auto took the place of the farm horse. To note the decline of farm animals to make room for mechanical workers without souls was indeed a sorrowful condition. However, such a condition was not to be. The horse is as much a part of the farmer’s life as is his wife and fam- ily. That farmer would be less than human could he see his faithful horse displaced forever by mechanical de- vices which fail to respond to voice or caress. We Americans are trying to accus- tom ourselves to the diminution of bird life to the vanishing point, and we may even consent to suffer in consequence, but the utter extinction of his lifelong friend and helper, dear old Dobbin, never! The horse is coming back! Isn’t that good news? Is not there another Riley to celebrate the good MICHIGAN TRADESMAN news and awaken the heart of America to the needs of the hour? You can’t keep a good and noble animal, such as the horse, down. The proof that there has been an increase in horse population during the few years last past seems sufficient to justify our rejoicing over the fact. It may seem a puzzle as to how the horse and gas wagon are to combine forces on the farm, but enough tillers of the soil have found that no me- chanical contraption under heaven can teke the place of good old Dobbin. This fact is sufficient to make good the boast of the man who said the horse is once more on the up grade in our country to-day. It surely is good news for those who once associated with their almost hu- man animals on the farm in the by- gone days before the gas machines came into use. No matter how many million autos may be produced there is still room for that noblest animal of all, the horse. To annihilate him would be to fly in the face of the divine will and_ en- danger human salvation. “A horse, a horse! my kingdom for a horse!” shouted one of the ancient monarchs when his life was endangered by an onrush of enemies. To-day we are missing good old Dobbin on farm and ranch and in the home as never before in the history of the world. The horse is contemporary with the earliest times: he has come down from the days of ancient Greece and Rome. To think of abolishing the noble ani- mal now is not to be entertained. Let Americans everywhere stand up for Dobbin and vow that his life shall not be sacrificed to the greed of me- chanical contrivances anywhere. Old Timer. Sie RI. Ai in, SRNL Late News From Grand Traverse Bay. Traverse City, July 31—Dr. Halli- day, city ‘health commissioner, has is- sued his annual proclamation in re- gard to the protection of fruits and vegetables exposed for sale against contamination by flies and_ other noxious insects. He again called at- tention to an ordinance passed by the city commission several years ago, which requires dealers in such articles to cover ‘them with screens. The or- dinance has not been enforced in the past and it is doubtful :f the city has a sufficiently strong police force to compel obedience to the order of the health officer. Fruits hanging on the trees and vegetables on the ground are exposed to the harmful practices of flies and insects before they are gath- ered for market. After their sale to urban people they are exposed in open wagons or trucks to contamination during the hours that precede delivery. Local dealers quite generally have covered their stocks with netting, but one notices collections of melons, cab- bages and kindred garden truck un- protected on the sidewalks in front of stores. The only protection that is available to consumers, it would seem, is to thoroughly cleanse fruits and vegetables in the kitchen before they shall be placed on the dining table. Ordinances fail to serve the purpose the public authorities expect them to serve. The National orchestra and band, which ts holding daily rchearsals and concerts on Green Lake, near Inter- lochen, attracts the attention and at- tendance of many persons from the resorts from Mackinac Island to Man- istee, and from Frankfort to Alpena. The orchestra is composed of 130 musicians from the high schools, repre- senting every section of the United States. The band is composed of eighty members of both sexes. The resorters expend considerable money in the city during their visits to the concerts. A lady whose pleasant home is on the shore of West bay rents rooms to tourists. A party which inspected her accommodations asked to be shown the bath room. “Bath room?” the lady exclaimed. “If you need a bath, run across the street and jump in the bay.” Dean E. Hobart, formerly manager of the City Bookstore, is spending a few days with his family in this city. Mr. Hobart is an engineer in the em- ploy of the General Motors School of Technology, at Flint, as an instructor. General Dawes, during his short stay in this city last week, showed the admiring populace how to smoke an underslung pipe; also, how to satisfy an abnormal appetite for sweet cher- ries. Arthur Scott White. o> Hides and Pelts. nee: NO ee 18 iGreen Ne. 2 17 amen: Mo. ft 22 19 Cred MO. 2... 18 Calfskin Green, No. 1 ______________ 25 Catfexin, Green, No. 2 _.-_-__--_._.. 22 Cattecin, Cured, No. 1 26 Catrekin, Cured, No. 2... 23 peeree NO Fe 6.00 Fores: 20. 2 2. 5.00 Pelts. Lame 50@1.25 Bhonrines 2 25@1.00 Tallow. rae 07 oS) GI URIS EIS EIUEs Bo UM ence eni eae 07 LG i URE RE Sa SR Sieur co 06 Wool. Unwashed, medium -_-~-----------__ @40 Unmeeshed,. rejects @30 Unwashed, fine @30 ——_> 2. — Bread Cast Upon tt:e Waters. During a long life I have proved that not one kind word ever spoken, not one kind deed ever done, but sooner or later returns to bless the giver and becomes a chain binding men, with golden bands to the throne of Lord Shaftesbury. God. August 1, 1928 The Brand You Know by HART Look for the Red Heart on the Can LEE & CADY Distributor Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CoO. Grand Rapids. SAGINAW BRICK CO. Saginaw. NORTHEASTERN MICHIGANS WINTER AND SUMMER RESORT GREENBUSH, MICH. Come! Spend a delightful vacation at Northeast Michigan's finest summer and winter resort. Swim in Lake Huron’s sapphire waters — ride — play — fish — or roam for miles through the famous wild-life preserve. Driving? Take US-23 to Oscoda, then M-72 By Train—Michigan Central and D. & M. ALL HIGHWAYS LEAD TO RAMONA PARK (Reed’s Lake, Grand Rapids) Amusement Center of Western Michigan. RAMONA THEATRE Offers Keith's Vaudeville Twice Daily. Matinee, 3 P. M., 10-20-30 Cents and Night, 8:30 O'Clock. All Seats Reserved. Bil Changes Twice Weekly, Thursdays and Sundays. RAMONA GARDENS offers KOLKOWSKI AND HIS JOY BAND. Dancing Every Night Except Sunday and Monday. Popular Prices! Ferfect Floer! New Decorations! August 1, 1928 Independent Merchant or Hireling— Which Do You Prefer? The war of the American Revolu- tion was a commercial war. It was fostered by the big business interests of London in an effort to secure a monopoly of the American trade and to enforce the payment of certain taxes which would give the big commercial companies of England an unfair com- petitive advantage with excess profits tc invest. These great commercial bodies sought to acquire a profitable investment at the expense of the American people. It was just another phase of the civilization-old battle between organ- ized greed and individual action. And the battle is still on. The fight between your individual store and the chain system is nothing more than a contest between inordin- ate riches with excess profits seeking investment and your individual efforts. When the time comes when any man, or group of men acquire more money than they can _ legitimately spend and are forced to seek invest- ment in already crowded fields at the expense or extinction of those already occupying such fields, it is time for the Government to sequester, confiscate or tax these excess profits and apply them to the public good. This is not socialism or anarchism, but plain American common sense. In times such as these, when hun- direds and thousands of men are seek- ine work; when great National pro- jects like the Missippi flood situation and the necessity for better roads de- mand attention, it is far better that these enormous excess profits should be used by the Government to put these men to work to accomplish these results than to be invested in business that must (in order to exist) tear down established activities. The seg- WSS Advi first sale easy ~ Quality makes repeat sales sure / MICHIGAN TRADESMAN regation of the wealth of the Nation in the hands of the comparative few is a menace to the welfare of the Ameri- can public. The corporation which talks longer hours, lower wages and larger dividends is a traitor not only tc the Nation, but to humanity. Its photograph belongs in: the same gal- lery with and alongside of those of Judas Iscariot and Benedict Arnold. The independent who slacks in the fight and falters in his duty is a weak- ling, and not deserving of the name of a man. There is but one way in which such strong forces can be combatted—by the weight of numbers of the masses as an organized, solid unit. But the| masses run hither and thither, and their: efforts are of no avail. Organ- ization is the keynote of the situation. If we had two thousand grocers in our organization working as one, do you think the consumer could buy Fels- Naphtha soap at 1% cents less than the carload cost? With two thousand members working as one, can you con- ceive of Maxwell House coffee being sold at 39 cents per pound? With such an organization do you believe that P. & G. Naphtha soap could be advertised at 10 bars for 35 cents? The question is, are you grocers of Michigan willing to organize, and, hav- ing organized, are you willing to throw your immense strength into a united formation to strike with the force of that organization, or are you willing to be effaced one by one from the pic- ture? In a larger sense, are you will- ing to fold your hands and meekly submit to being deprived of your rights as an individual merchant and become a mere hired man, forced to this not by an aristocracy of birth or valor, but by the combination of greed, graft and wealth dominated politicians? Choose now. Is it your desire to be ising makes the individual business men or hirelings? Harry W. Walker. ++. Remarkable Grocery Store Sixty-Four Years Old. On one of the busiest corners of New Orleans, and with well-trimmed windows extending hundreds of feet on both streets, is “Solaris, Since 1864.” Entering, one finds himself in a bril- liantly lighted store, finished in enam- eled white. Forty-six large electric domes fur- nish the indirect lighting that makes the interior day-like. As one enters the first department is the meat one. Here everything is kept under refrigerated glass. Next the fruits and vegetables in wondrous profusion and splendid dis- play. This occupies one side. Another side is taken up by heavy goods, soap powders, ete. Along the rear is ranged the real grocery sec- tion. In the center is a bakery department. Here are bread, rolls, cakes, buns, pies and pastries, all fresh from their own bakery. Adjoining this is a light lunch de- partment, and the female patronage of this section is astounding. The front, broken by doors, of course, carries an extensive display and stock of candies and package cakes. Candy cases are refrigerated. Cheese, butter and eggs are likewise carried in refrigerated cases. In front of the grocery counter are ‘seats for patrons. The management declares this to be one of their most effective policies. Sales folks told us it is easier to get an extended order out of a seated customer than it is out of a standing one. Particularly is this so when special articles are being pushed. The item is handed to the prospect, and she has 11 plenty of ‘time to examine and decide. ‘The itself is manned by seventy-two salesmen. Shipping and accounting departments bring the to- tal employes to over 100. Weekly advertisements are publish- ed in the special sales are staged. store papers and_ occasionally Delivery is charged for at the rate of 5 cents for $2.50 order, 10c for $5 and 15 cents for $15 order. The store has one price, but if your credit has been approved, you can pay monthly. In_ this statement is rendered and an additional 2 per cent. is added for credit. event a monthly Solaris is a wonderful institution. It displays the possibilities of the inde- pendent retailer. —_+2.—___ “Scientific” Accounting. had a lot of trouble in getting a certain retail client his bills—not to but to Finally, losing patience, he wrote the A wholesaler who them all. to pay pay promptly, pay them at merchant in question a rather threat- ening letter and, in reply, received the) following communication: Dear Sir—What do you mean by sending me a letter like the one you wrote on the tenth inst.? I know how to run my business. Every month I place all my bills in a basket and then figure out how much money I have to pay on my accounts. Next I blindfold my book-keeper and have her draw as many pills out of the basket as I have money to pay for. If you don’t like my way of doing things, I won’t even put your bills in the basket. —_—_-o2-so———— All There. He: You look like a sensible girl. Let’s get married. She: Nothing doing. sensible as I look. “SAY \ : <\ ~ WS I'm just as word Ms we TAs ro TE 8 precy 12 FINANCIAL Production 40 Per Cent. Above 1927 Period. Detroit, July 28—Compared with the preceding weeks of July, the pres- ent one showed no important change in production for the major branch of the automobile industry. Week to week figures, however, indicate an in- crease of approximate'y 40 per cent. over the corresponding period of one year ago, and the present summer pe- riod seems up to the best the industry has ever known. Schedules of the leading plants in- dicate continued activity for at least the next few weeks because of a de- mand for cars well above the normal. A new production record will not be hung out for the vear, as ford has been unable to get into better than 25 per cent. of capacity production, with indications that it will be some time yet before the plant will reach the 5G per cent. point. The output, how- ever, is increasing daily. Dealers are said to report sales a Iit- tle above the average for the season, with a steady demand continuing for cars in all classes, especially in new models. The trade is expected to be further stimulated by future announce- ments of new models. Buick celebrated its twenty-fifth an- niversary to-day by introducing its new and completely changed line of cars for 1929. The new cars are distinctly different from present models, depar- tures being in the daring treatment of body lines, colors and enlarged and improved power plani. Smaller wheels and larger tires are noticeable changes, which give the car a lower appearance although its road clearance remains unchanged. Wheel-base lengths have been extended and horsepower stepped up. Eighteen models make up the new line. Celebrating its sixteenth anniversary, the Chandler-Cleveland Motors Corpo- ration has announced an entirely new line of cars, including a low-priced Six and a low-priced Eight. Dealers in some localities, it is said, report a used-car shortage and this branch of the business is reported the most favorable since the beginning of the year. Although seven changes have been made in the Pontiac Sixes sold in the past two months, announcement of them has just been made. Production of automobiles and trucks in the United States and Can- ada in June increased 19 per cent. over June last year, with a total of 357,087 passenger cars and trucks produced, without including ford. Sales of passenger automobiles in Wayne county (Detroit), a good ba- rometer of the entire country, in the first half of July, compared with the first half of June, decreased 501 cars. The total was 3,544 against 4,045. Twenty-five different makes were in- cluded in the sales. Six concerns showed gains ranging from fifteen to 106 cars, and the remainder suffered decreases of four to 195 cars. All the gains were an the low price field. Employment in the various automo- bile plants and accessories shops here- MICHIGAN TRADESMAN about is again on the rise, the gain for the week being 1,086. Announcement of its intention to extend activities with a line of com- mercial vehicles and busses, to be known as Fargo Express, is made by a leading motor car producer. It will be for delivery in the early fall. ——»-.____ Gold Resists Exchange Lure. Failure of gold to flow this way frcm Canada in response to a drop this month in the exchange rate to a level distinctly below the gold import point is a puzzle bankers in Wall Street have not yet unraveled. ‘Charges on shipments of metal from Montreal are not so dear as those on shipments from Ottawa, so it should not take so drastic a decline in ex- changes to induce shipments from Montreal as to induce shipments from Cttawa. Even in the case of Ottawa it becomes profitable to ship gold after Canadian exchange has dropped to 99.8352. And yet a relatively small amount of gold has come across the border in the last seven weeks since the end of May, when the exchange rate fell below the gold import point. Those who had anticipated a gen- eral reversal in the gold tide this autumn frankly do not understand the resistance against a movement of gold this way in connection with the July decline in the Canadian exchange. Over $18,000,000 came in from Canada during June when the rate was higher than it new is. The suggestion some bankers make is that the movement kas been discouraged in Canada, and that efforts to ship gold in volume from Europe to this country might likewise be discouraged. In somewhat more than a year the country’s monetary gold stocks have been drawn down $580,000,000 through exports and earmarkings and of $500,- 000,000 in net exports roughly 78 per cent. has gone to France and Argen- tina, countries resuming gold _ pay- ments. The question arises whether, with the return to a gold basis in coun- tries that have drawn heavily upon the supply here, there might not be a re- lease in pressure for American metal. Those who predicted a reversal in the gold movement are not now so confident as formerly of any substan- tial inflow from Europe. The view is that while demands for metal from this side will lighten, neither England nor Europe will allow any large export of gold. Nobody reasons that the Eu- ropean exchanges would long remain below the gold import point without inducing shipments. Governmental opposition to the loss of metal in such a circumstance would arouse criticism. What the authorities do believe is that before much gold moved out the Eu- ropean central banks would raise their rate sufficiently to hold their metal. With money rates distinctly higher here than abroad the fact remains that conditions now are developing that tend to discourage further exports of gold from this country and to encour- age an import of metal. Paul Willard Garrett. [Copyrighted, 1928.] ——_~.2>____ Be worthy of loyalty before you ex- pect it, August 1, 1928 Fenton Davis & Boyle Investment Bankers GRAND RAPIDS Grand Rapids National Bank Bullding Phone 4212 Detroit 2066 Buhi Buliding Chicago First National Bank Buliding Kent State Bank “The; Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding 'Twenty-Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. Only When Helpful THE “GRAND RAPIDS SAVINGS BANK” feels it is “SERVING” only when the things it does for its customers ate helpful to them in their financial affairs -- business or personal. Rendering banking service along broad and constructive lines for 56 years has established this institution in the confi- dence and esteem of business houses and individuals throughout all Grand Rapids. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ GRAND RAPIDS : NATIONAL BANK. Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank Square” ee Sacer ne E August 1, 1928 MICHIGAN TRADESMAN a TE a 13 American Investors Obtain Higher Yield. Of almost $5,000,000,000 in foreign capital invested in Canada, more than half has ‘been supplied by American in- vestors, according to recent estimates. A large part of the remairder has come from Great Britain. Most of the capital going to Canada from the United States ‘thas been in- vested in basic industries, such as min- ing, manufacturing and forestry, while the major items of British investment have been in public bonds, railway, mortgage, banking and insurance se- curities, according to a survey by Mathewson, McLennan & Molson of Montreal and New Yerk. In spite of the large increase of for- eign capital attracted to Canada by the Dominion’s prosperity since the war, however, Canadians have not had to rely greatly on these funds, for their own investments have grown even more rapidly. One result of the conservative policy on the part of the British investor is that he receives a much lower yield on his investment than that accruing to the investor from the United States, the review points out. “Investors in the United States have been awakened to a new interest in the possibilities of Canada as a result of that country’s prosperity in the last three years. The great field crops of those years; the flow of wealth from the mines; the record-breaking volume of newsprint production; the improv- ed position of the railroads; and the steady expansion of Canadian manu- facturing have combined to produce an outlook of optimism and confidence. “As in all young countries, agricul- tural prosperity is basic to the trend of Canadian business. The great crops of 1925 assisted the fariner to recover from the post-war agricultural depres- sion, and the large cash returns from the crops of 1926 and 1927 permitted him once again to enjoy some of the luxuries he had to forego in recent years. Trade was stimulated through- out the country, and manufacturing activity increased in al! lines. “At present all branches of manu- facturing industry report a larger vol- ume of production than at any similar period for years. This is reflected by the index of employment for the manu- facturing industry, which stands at a higher level than at any previous time since the index was inaugurated in 1920. “Newsprint paper production in the first four months of the year totaled 768,292 tons, compared with 654,264 for the same period last year. Unfor- tunately for this industry, recent ex- pansion has brought productive ca- pacity well in excess of current con- sumption, and mills have reduced their operating schedules. “A further indication of industrial expansion is shown in_ statistics of electric energy production. The num- ber of kilowatt hours produced for Canadian use in the first quarter of 1928 exceeded that of the correspond- ing period of 1927 by 15.4 per cent. and that of 1926 and 1925 by 44 per cent. and 77.7 per cent. respectively. Canada consumes more electric energy per capita than any other country in the world.” William Russell White. [Copyrighted, 1928.] —_—__.~2-> —_—__ Loan Rise Reflects Bond Sales. This week’s $10,496,000 shrinkage in brokers’ loans is viewed in Wall Street as a result almost entirely of liquida- tion in bonds. Nobody expected an improvement in the loan position this week from any other source, since the stock market itself has been creeping upward. Ap- parently an increased demand for funds in the stock market was more than offset by the release of funds here tied up in bonds. Precisely what share of the change is traceable to bonds is not revealed in the figures, which represent loans on stocks and bonds, without any indication cf the amounts loaned on each. Member ‘bank loans for the account ot others again rose substantially and this offset a pronounced reduction that weuld otherwise have appeared in loans for the account of out-of-town banks. No important change occurred in those for the member banks’ own account. It emphasizes anew that the extraordinary expansion in brokers’ loans for 1928 to date results from an expansion in offerings by lenders not directly under Reserve control. At $1,809,000,000 the volume of loans now outstanding for the account of others represents a total about twice that on January 4, 1928, and nearly three times that at this season two years ago. Instead of the smallest item of all it now towers in importance far above either member bank loans for their own account or member bank loans for the account of out-of-town banks. What this means is that the Reserve system’s ‘money program has success- fully and substantially choked off the supply of loans hy member banks, but not that from private lenders. Member bank loans for their owr account since January 4 have dropped from $1,511,- 000,000 to $824,000,000. Those for others have jumped in the same period from $928,000,000 to $1,809,000,000. Whether the increase in loans by private lenders will continue indefinite- ly is a question the financial district itself cannot answer. It will depend in part upon the banks themselves. So long as private lenders can get more for their funds on the call money mar- ket than at the banks, they doubtless will if allowed continue to instruct the banks to put their money out on call, rather than to put it on deposit. If the time comes that these private lenders begin to call back their funds in volume it will obviousiy tighten the market perceptibly. Paul Willard Garrett. [Copyrighted, 1928.] —___o 2 -+ __ He Knew the Animal. Being told to write an essay on the mule, a small boy turned in to his teacher the following effort: “The mewl is a hardier bird than a guse or turkie. It has two legs to walk with, two more to kick with, and wears its wings on the side of its head. It is stubbornly backward about coming forward.” LEWIS-- DEWES & Co., INC. INVESTMENT SECURITIES Chicago, Illinois ~ Representatives ~ GEORGE C.SHELBY =: HARRY T. WIDDICOMBE Phone 68833 GRAND RAPIDS, MICHIGAN 930 Michigan Trust Bldg. —————— MR. STOWE Says: We are on the square. So will you after you have used our Collection Service. Only one small service charge. ing fees or any other extras. References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or this paper, or the Michigan Retail Dry Goods Association. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan No extra commissions, Attorneys fees, List- For your protection we are bonded by the Fidelity & Casualty Company of New York City. TT ——$<—— MUNICIPAL BONDS SILER, CARPENTER & ROOSE 1039 PENOBSCOT BLDG., DETROIT, MICH, Phone, RANDOLPH 1505 360-366 SPITZER BLDG., TOLEDO, OHIO Phone, ADAMS 5527 L/ Investment Securities Peninsular Club Building Grand Rapids Detroit VILL ddddddhbdbh RZ Likksddho WOT nTnznrzzALddllddlddiddbdbllsbLblibisbblbdddbbbde Z A. G. GHYSELS & CO. Buhl Building WWW ddadddddiidlddlidididlilLilisiiidbldssbsbsbddbe N N ay y, The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS ote MICHIGAN Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Boston Chicago Denver Los Angeles —e | 14 MUTUAL FIRE INSURANCE Dangers From a Chimney Fire. Chemical extinguishers or lines from a chemical engine can be used to suc- cessfully extinguish almost any chim- ney fire. If building has open fire places, a covering should be put over them to prevent damage when the ex- tinguishing fluid is used in the chim- ney. Care should also be used in the application of the liquid so that if the chimney is very hot the use of the liquid would not crack the chimney. If sparks are being emitted from the top of the chimney have the men pro- ceed to the roof and kill sparks in or4 der to prevent the communication of fire to adjacent roofs or through open windows. This may be ‘done by directing the chemical stream down the top of the chimney. Proceed to the basement and remove the cover to the clean out of the chimney. Usually by application of the extinguishing fluid and the re- moval of the soot at this point the heaviest source of the fire is removed. Proceed to the various floors and re- move the flue or chimney caps and where fire is found apply the ex- tinguishing fluid. Dangers from a chimney fire con; sist of its communication to the house itself through a defect in the chimney or by sparks falling on inflammable materials. The danger from sparks is particularly acute where wooden shingles, awnings, open windows or clothes reels are in close proximity. In many old houses where individual stoves in the rooms have been re- placed by a central heating apparatus it will be found that the chimney caps on the various floors have been cover- ed with wall paper. These caps be- come porous through rust and deter- joration and fire is easily communicat- ed through them to the partitions. A thorough examinatioa should be made of the chimney, top and bottom, and on the various floors in order to ascer- tain that the fire is out. All soot should be removed through the chim- ney cleanouts. If the walls around the chimney feel unduly warm at any spot a hole should be put through the plastering in order to make sure that fire has not communicated to the building. At a particlarly bad chim- ney fire a detail of one man with an axe and a small chemicil extinguisher should be left to watch for any re- kindling or any concealed fire that has been overlooked. —_~+2+__ What Is Insured? Fire insurance is too closely related tc every business man’s bank account to be given the scant attention that it often receives. Fire insurance is writ- ten in plain understandable English and every man owes it to himself to know that he is not only insured, but insured correctly. If your stock is insured, what does that stock consist of? Sometimes a man thinks his entire stock is insured when it is only partially insured. Vari- ous classes of merchandise may have been added after the policy was writ- ten, that do not come under any of the heads listed in the policy. MICHIGAN TRADESMAN .. Oftentimes goods are stored some distance away from the main building referred to in the policy. Usually such stocks may be covered by one policy, previding the various conditions are specified in the policy. Don’t. assume that everything is all right. Don’t take too much _ for granted. Be sure that what you want insured is definitely specified in the policy. a In many businesses, looking after insurance is a man’s size job. Better study fire insurance as it applies to yeur own business. You will get sat- isfaction out of it, and raise your own standing. ——_+->___ High Interest Rates Expected in Chicago. Chicago, July 31—High interest rates for money, with a larger use in all lines of business, is expected here for the fall months ard possibly ex- tending into the early winter season. Stock and bond interests continue to absorb large amounts of funds, despite efforts of bankers and Federal Reserve officials to curtail the speculative movement. Investors, however, con- tinue in the market to a surprising extent. Loans to stock brokers are in the main around 5% to 6 per cent., some of the large bankers reporting that their rate is 6 per cent. on this busi- ness. For commercial loans money is being put out as low as 5% per cent. It ranges up to 6 per cent., depending upon the nature of the industry and the character of the borrower. Small collateral loans are charged 6 to 6% per cent. In the face of the strong money market, there will be a good supply of funds for all crop-moving purposes, and-no scarcity is looked for. —_2->—__ Chain Store Problem. There is one aspect of the chain store problem which has not been hinted at ‘by any writer on the subject so far as I am aware. Some time before and after the panic of 1907 I was closely associated with the late Frank W. Woclworth, who, as the “father of the system,” surely. spoke with authority. He admitted that his one regret was the number of old-line dealers that were being forced out of business by his methods. I asked why he did not employ them as managers of his neighborhood stores, and he replied he could not, as ‘his men required special training. Another aspect which will cause financial writers to revise their premise that the prosperity and growth of such systems is an index of “prosperity” as interpreted by President Coolidge was set forth by Mr. Woclworth in the words: “The harder the ‘times, the greater our business.” The later capitalization of the good- will of the corporation for $50,000,000 represented by the common stock and wiped out by earnings within a few years, tells part of a story ‘the last chapter of which is yet to be written. Charles Lummis Robinson. —__+-+ Have you managerial ambitions? Then develop the ability to take re- sponsibility. August 1, 1928 Merchants Life Insurance Company WILLIAM A. WATTS © RANSOM E. OLDS President Chairman of Board k Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents C. N. BRISTOL FIRE - 308-10 Murray Building Class Mutual Insurance Agency H. G. BUNDY “The Agency of Personal Service” INSPECTORS, AUDITORS, STATE AGENTS Representing The Hardware and Implement Mutuals— The Finnish Mutual —The Central Manufacturers’ Mutual and Associate Companies. Graded dividends ot 20 to 50% on all policies accord- ing to the class of business at risk. AUTOMOBILE - A. T. MONSON PLATE GLASS Grand Rapids, Mich. Affiliated with 320 Houseman Bldg. The Michigan Retail Dry Goods Association An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan Wa WILLIAM N. SENF, SECRETARY-TREASURER SSS August 1, 1928 MICHIGAN TRADESMAN 15 Should Recognize Our Friends Across the Water. Grandville, July 31—While Secretary Kellogg, in behalf of Uncle Sam, is making peace propositions to the vari- ous nations of Europe, what is he do- ing to mitigate the hatred that even Americans have expressed for China and other yellow nations of the world? China is now in a position to meet the United ‘States half way in affairs of state. The time may come when we shall need even the friendship of this heathen nation, since the make believe friendship ef many European countries is not worth the paper on which it is written. China has not been free from for- eign domination since Europe made it a point to center her capacious appetite on confiscating heathen countries for her exploitation. There is little wonder that our mis- sionaries have such a hard time Chris- tianizing the yellow people of Asia. Like our treatment of the Indians in America has been the malpractice of white Christians where Asiatic coun- tries are concerned. We need more of the Christian spirit right here at home before we set out to make heathens over into God-fear- ing men and ‘women. America ‘has a grand opportunity to make of those Eastern yellow oeople our lasting friends. Better have the friendship of a yellow cur than its enmity. Europe, with whom we are now seeking anti-war agreements, has not given over her spoilation plans against the heathen \Chinese, nor is she likely to unless America comes to the rescue of the right. Better the genuine friendship of China than the quasi lip service of hypocritical Europe. Let America recognize the inde- pendence of China, and go on treating her justly and a new era of goodfellow- ship will come upon the world which will do more to eliminate the horrors of war than all the pacts for peace which can be invented. Think of the immensity of the ‘Chi- nese nation with its four hundred mil- lion people anxious to be at peace with the remainder of the world, yet having national pride sufficient to refuse to be made longer. the tool and victim for ‘the spoilation of white Christen- dom. Here is a chance for a great work along lines never ‘before ‘attempted. Let America treat the Chinese as equals, deal with them as we would deal with nations of our own color, and we shall soon be in a position ‘to defy ‘the machinations of Europe and place the United States on a pedestal which would excite the admiration of all liberty loving people the world over. The time is ripe for action. Will this country take advantage of it by making great China our friend for all time? Procrastination may kill the goose which lays the golden egg. Toy less with our enemies in Europe and get ‘to the front on this new line while the chance offers. China for the Chinese as well as America for Americans. Keep the foot of the foreign despoiler forever out of China and we shall have a new world peace that is fraught with the highest meaning. Not the neace of Warsaw, but the peace which comes from a friendly spirit manifest on every hand. ‘Complications with Japan may come about when we shall need a friend such as China promises to be if we treat her as an equal and not as a low- down heathen nondescript. Should half a dozen of our European enemies choose to attack us at one time the friendly voice of China say- ing, “Uncle Sam, we are here,” will be as music to our souls. China and the United States should be friends and the best statesmanship of this country should put in ‘time working toward that end. Then there is Russia, once the most powerful nation in Europe. She has been down and out for a number of years, but the signs of the times point to a rejuvenating influence at work in an effort to bring the Russ national character and set her once more be- fore the world as a power to be reck- oned with. As it is necessary for the peace of the world that Uncle Sam makes China her friend, so may we say that we have neglected Russia, who was once the ‘best friend we had in Europe, and which has never cast off the strings of affection which bound her to the American Government. Few Americans, perhaps, realize the importance of the friendship of the Muscovite. Perhaps a less number realize that Russia at a critical time in our history sprang into the breach and saved the day for the American Union. It was at a danger point in our civil war that Britain mobilized her armies along the Canadian ‘border and made preparations for war on the United States. The time was tnat in which Mason and Slidel, two rebel emissaries, were taken from a ship and brought to the United States by one of our war ships. England at once demanded the release of these men. They were released, al- though even then Britain, which was “rarin’ for a fight,” might have opened her guns on us but for a silent notifica- tion from the head of a Russian fleet of war which lay aachored at the time in New York harbor. ; The: Russian commander notified John Bull that an attack on the United States on his part would lead to the Russian guns bearing down on British shipping and the opening guns of war with Russia. Great Britain heeded the warning and to-day it behooves the United States to recognize her friends on the other side of the Atlantic. Old Timer. << Should Grocers Sell Simple prietary Drugs? There is an interesting controversy on between the grocers and the drug- gists—a controversy quite replete with possibilities for certain National adver- tisers. The grocers want to sell certain simple drug proprietary articles re- quiring no pharmaccutical knowledge. The druggists are fighting the idea. The grocers want, for instance, to sell dentifrices. Some of them, in fact, do, and the druggists are retaliating by “setting the law on them’—-on the ground that it is “dangerous to let anyone but registered pharmacists sell drug proprietaries and common house- hold remedies.” The New York Wholesale Grocers’ Association adopted a resolution a few days ago strenuously objecting to pass- ing laws prohibiting grocers from such enterprise. Why shouldn’t dentifrices be sold by as many distributors as sell, say, candy or tobacco? The grocery chains now sell cigarettes, and druggists sell plenty of candy—-and also some gro- ceries. There can be no more question of pharmaceutical knowledge in selling household disinfectant than in selling household ammonia. Pro- The real question is tne merchandis- ing desirability of wide open distribu- tion as against strictly functionalized distribution—if there is such a thing left today!—Advertising and Selling. —_++.——— Hate is the child of ignorance and stamps the hater as inferior. Retail Inventories To Stocks. Semi-annual inventories already made Show Light or to be completed this week are ex- pected to reveal fairly light department Comparison of the in- store stocks. ventory showing with those of six months and a year ago is said to be favorable. A factor in the situation has been the recent iinprovement in both sales and also offerings of new mer- consumer response to clearance chandise at regular mark-ups, follow- ing the retarding of business during the late Spring and eariy summer by bad weather. ee “This Is Not a Chain Store.” Harvey A. Gish, Canadian who is in the tis house, writes from Wakaw, Sask., Northwest this summer for that John J. Kwasnica, of that place, nut a big sign over his coor, after the other merchants ir the town went into the chain store busimess, reading as “This Is Not po There are follows: 1 Chain Store.” chain Siores on both sides of him. has this sign he been doing the lion’s share of the busi- Since he put up ness in the town. ——__—__. >. _—__ Ho'ds a Surprise Day. Surprise Dry stages it, ap- day. as the Pettes Goods Co., Indianapoiis, peals so strongly to curiosity that peo- pie are virtually compeiied to come to the store. Advertising for the occasion is of sale kind, mentioned. the usual only that not 2 price is Question marks prices. are used in place of STRENGTH Lansing THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES Combined Assets of Group $45,267,808.24 20% to 40% Savings Made Since Organization FIRE INSURANCE— ALL BRANCHES Tornado— Automobile— Plate Glass ECONOMY Michigan VIKING AUTOMATIC SPRINKLER CO. AUTOMATIC CONTROL o/ FIRE Installations Made on Cash or OFFICE 406 MURRAY BLDG. Installment Basis GRAND RAPIDS, MICH all Commercial Buildings. FURNACES Jobbers of Richardson and Boynton Warm Air Furnaces for Churches, Schools, Garages, Lodge Rooms, Dance Halls, and | Special attention to perfect Ventilation. | G. R. FURNACE, HEATING and VENTILATING CO. Grand Rapids Awning & Tent Bldg., Grand Rapids, Mich. | So etnatnggiae onto tea oN egal EN ee 16 ICELAND NOT ALL ICE. Much Popular Mixconception Regard- ing the Island. The unfortunate connotation of the name Iceland is resvonsible for most of the misconceptions regarding the island and its inhabitants, according to Miss Thorstina Jackson, the daugh- ter of an Icelandic-American. The home life of the Icelanders, essential- ly the same as that of persons in other parts of the world, is described by her jn a recent number of the American- Scandinavian Review, issued by the American-Scandinavian Foundation. “Few realize that the friendly Gulf Stream modifies the climate of Ice- land to such an extent that the ex- treme cold of the North Central United States and Canada is quite un- known, and that the Southern part of the island there is seldom enough snow for skiing or skating,” she says. “Furthermore, science has penetrated to that remote land and connected it with the rest of the world by a cable and a steamship line and furnished it with such conveniences and amuse- ments of modern life as electric lights, the automobile, radio and moving pic- tures. “Tt is, however, only a few years since Iceland was isolated and the natives were forced to depend largely on their own ingenuity for most of the essentials of life. Then the home was the chief center of industry, supplying 90 per cent. of the needs of the family. Present-day inventions have altered this situation somewhat, but many of the time-honored characteristics of the Icelandic home are still preserved, more particularly in the country dis- tricts. “The Norse settlers of Iceland brought with them a type of domestic architecture which, though consider- ably altered, still prevails in the ma- jority of farm homes. The walls are built of alternate layers of turf and stone, and are usually about six feet thick. The front of the house is finish- ed with boards on the outside, topped by from four to seven gables, which are usually painted white. In the sum- mer time these white gables offer an attractive contrast to the green sod roof and the walls. Here and there daisies and other native flowers peep forth out of the cracks and crevices. The Icelandic farm house, or baer, comprises, under the same roof, not only living quarters for the family but also shelter for the live stock, the abode of the latter being separated from the human dwelling only by a narrow passage. “The main entrance to the building 1s in the center of the front of the house. On either side are the gabled walls of the parlor, living room, store- room, and smithy. The main door opens into a long, narrow passage, €x- tending frequently the entire length of the building, and from which are en- trances to the various rooms. The parlor, or stofa, generally comes first along the hallway. It is, in most cases, a pleasant room with walls of unpeint- cd boards. “Beautiful plants, tenderly nursed by the housewife, invariably are found MICHIGAN TRADESMAN in the windows, while on chest and table stand rows of framed photo- graphs of relatives and friends and the departed. Colorful rugs, often of dyed sheepskin, are scattered around the floor. There is a marked absence of glaring or flashy colors; it is as if the color scheme within the homes were in harmony with the beautiful blending of tints that is such a factor in the mystic loveliness of Icelandic scenery. “The living room, or baostofa, is the most important room in the house. It is long and narrow. Along the walls stand the beds for the women of the household. At one end the bedroom of the farmer and his wife is partition- ed off, and at the other is the room set aside for the children. “The very pulse of Icelandic home life is to be found in this baostofa. It is there that the family assembles during the dark winter afternoons and evenings, each person with his or her appointed task. The women spin, knit, sew and weave, while the men card wool or busy themselves over their tools. One person, the reader of the household, occupies the seat of honor under the light. He reads aloud the old Norse Sagas and Eddas, or per- haps from some modern books, native and foreign. “Many Icelandic homes boast a large number of English books as well as the Icelandic and Danish. The reader is often so well versed in the latter language that he can translate it at sight with very little hesitation. Sometimes the entertainer sings one August 1, 1928 of the numerous Icelandic ballads and the audience joins in the refrain, the women working their spinning wheels ir: time to the tune. “Tt is in the baostofa that the Ice- lendic children receive the most effec- tive instruction in the classics of their country, and it is rare indeed to find a farmer boy who has not read_ the Sagas and Eddas at the age of twelve. The influence of this reading is very noticeable in the ordinary speech of the children, which is singularly pure and free from slang. Iceland, indeed, knows no. dialects, and when the scholar wishes to express himself in the purest classical Icelandic he en- deavors to copy the ordinary diction of the farmer: for nowhere is the language so pure and free from for- There are as many kinds of automobile insurance contracts as thereare Automobile Insurance Companies The State of Michigan does not regulate the contents of automobile Neither does it regulate the rates charged by insurance contracts. various companies. Investigate before you buy automobile insurance The Preferred Policy Postively Protects You! IT Insures against liability instead of loss and expense guarantees to pay any judgment rendered against you has no territorial limitations or restrictions allows your passengers to buy gasoline without violating the terms of your contract DOES YOURS? The Preferred Automobile Insurance Co. On the Square Suite 824 G. R. National Bank Bldg. Phone 8-1374 Assets over one-half million dollars August 1, 1928 eign innovations as in the country dis- tricts. Here it is that the many hours of reading in the baostofa bear fruit. “The average Icelandic farmer’s wife—of whom, as the center of the home, we must give some account— toads an existence no less busy than that of her sisters in other lands. She not only supervises the food and clothing of her family and the man- agement of her home, but also has charge of the education of her children until they reach the high school age. To be sure, she is assisted somewhat ir this task by a tutor who goes from house to house, staying some six weeks at each home. The fact that in Iceland children enter high school at the same age and as well prepared as in the United States is a striking cestimony to the ability and devotion of the Icelandic mothers as teachers.” From the Saga time to the present the Icelandic matron has always en- joyed a free hand in the management of her home, but it was not until the middle of the last century that the women of this little island began to demand certain public rights, Miss Jackson explains. In 1847 the inherit- ance law making women equal heirs with men was passed, and in 1874 the first women’s college was established at Reykjavik. ° The twentieth century has witnessed the culmination of the feminist movement; in 1911 women re- ceived the right of practicing all pro- fe@Mions and were made eligible to all state offices, and in 1915 full suffrage was granted them by the government. In spite of the discouraging diffi- culties of communication, Icelandic women are well organized. They maintain a central federation, with headquarters in Reykjavik, in which representatives from all the organiza- tions in the country have a seat. “The great majority of Icelandic women are engaged in the business of home making,” Miss Jackson states,” for as yet the country has no great in- dustries to offer employment as sten- ographers or clerks, nor do the differ- ent professions attract a large number of women. The daughters in a family for the most part remain at home un- til they marry, or they seek employ- ment in other homes. Since the war the fisheries have attracted a consider- able number of girls to the coast towns. “Judged by the flapper standards of present-day America, the Icelandic girl is probably somewhat old-fashion- ed. A very important part of her edu- cation and her training for life con- sists of a thorough course in her mother’s kitchen. To be a successful wife and mother Icelanidc standards demand that she be 2 good cook, un- derstanding how to prepare meat and fish in a variety of ways, how to make the delicious soups for which the Northern nations are so justly famed, and, above all, how to brew that favor- ite beverage of the nation—coffee. She must be adept, too, at using milk, which forms such an important part of the diet of the Icelanders in the form of cheese and skyr, a concoction of curdled milk, cream and sugar which is the ice cream of the Icelanders. The Icelandic maid must be no less skillful in the use of the needle than in the LS EE SSS OSes MICHIGAN TRADESMAN arts of cooking. Sewing, knitting, spinning and weaving must be second nature to her, and every ambitious girl is skilled at beautiful fancy work—at hardanger and other lace work and the exquisite embroidery on the na- ticnal costumes. “Possibly the Icelandic girl has a craving for other forms of self-expres- sion than these domestic ones, and is disturbed by psychoses and complexes which have become so familiar to us since the world war; but if she is she hides such emotions under a very calm and happy manner. She looks upon marriage as a very serious business and exerts herself to make a success of it. No doubt Icelandic husbands and wives have their difficulties and the course of true love does not always run smoothly, but there is a very marked and widespread sentiment of loyalty between married couples of this country which makes them loath te discuss their difficulties in the di- vorce courts or with their neighbors. “There have been numerous changes in the Icelandic homesteads during the last few years, some making for im- provement, others for the contrary. In some instances the Icelanders have been, perhaps, somewhat over-eager in adopting foreign customs and discard- ing their own. This deplorable tend- ency is especially marked in recent domestic architecture, the style of many new houses, both in town and country, being far less dignified and colorful than were the old homesteads. “The square, box-like cement struc- tures that many of the farmers have erected strike a particularly discordant note. They quite lack the friendliness of the old baeir, with their attractive gables, so admirably suited to the peaked mountains of the country. To quote Dr. Sigurdur Nordal, Professor of Norse Literature at the University of Iceland, ‘The old gabled homesteads seem to have grown naturally out of the Icelandic soil, while the cement boxes appear as if somebody left them by mistake.’ “To be sure, the old-fashioned walls of turf and stone, as well as the sod roofs, are very impractical and are in- capable of resisting the heavy rains of the country for any great length of time. But the characterless buildings which have in so many instances re- placed them aroused such a storm of criticism that architects have worked out plans to preserve the external ap- pearance, the color and beauty of the old houses without their disadvantages and discomforts. The solution to the problem has been found in the use of more durable material, such as cement, and the Icelandic government is now building on the site of Njal’s home at Bergthorsvol a large edifice, using this material for construction but preserv- ing the native domestic architecture. “There is a widespread interest, both at home and abroad, in the water power of Iceland, that sleeping giant with the strength of four million horse- power, of which only four thousand are utilized at the present time. Many people have learned the advantages of electricity for heating, lighting and cooking, and a number of farmers have made their own installations for these purposes. Almost every home in Ice- land, indeed, is situated not far from some mountain brook or waterfall that might be used as a generator of elec- tricity. “The radio is another modern inno- vation that appeals very much to Ice- landers, both for practical and for entertainment. receiving stations to be found in the purp¢ yes Some of the country are very satisfactory indeed; the writer heard, in one evening, ex- ecllent programs from London, Paris and Cologne with remarkable distinct- ness, and just after midnight dinner music from New York City was wafted into the room. “Although Iceland is thus quite up to date in its enjoyment of the ma- cianemsianentinsiasecn tt nee ND LASALLE AA 17 terial advances of the twentieth cen- tury, it shows no signs of participation in the social and economic unrest which obtains so widely at the present time. The little island is still a coun- try of no great extremes in poverty and wealth; the difference between the em- ployer and the employe is not so wide that they have ceased to take a person- al interest in each other’s welfare. It is safe to say that there is not an in- dividual in Iceland who cannot, with little difficulty, get his three meals a day and a tolerably comfortable bed This kingdom of 100,- G00 inhabitants is more or less of a for the night. family.” 2. > Good habits in youth mean dollars in old age. = ARTHUR E. KUSTERER President The Oldest Bond House in Western Michigan A.E.AustTerRer & Co. Investment Securities 303-307 Michigan Trust Building A MICHIGAN CORPORATION Capital and Surplus More Than $450,000 ROGER VERSEPUT, JR. GEO. L. O’BRIEN Vice President Sec’y and Treas. Nearly Fifty Years of Experience in Match Making has Produced THE DIAMOND BRAND y reliability petition. can be made. Dramona \ en. aU Ee RCO Ce amond Matches pe tiers) n your Perea of quality, safety eae] aaa You will build prestige for your store by selling this high quality brand, avoid price cutting and inferior quality com- You will serve your community by securing the best and safest match that PY a beet eeed satisfaction A match is made to produce fire. It therefore can be an element of danger. The Diamond Brand has the high repu- tation of the makers behind it. THE DIAMOND MATCH COMPANY eT DRY GOODS Michigan Retail Dry Goods Assiciation. President—F. E. Mills, Lansing. First Vice-President — J. H. Lourim. Jackson. Second Vice-President—F H. Nissly. Ypsilanti. Secretary-Treasurer — John Richey, Charlotte. Manager—Jason E. Hammond. Lansing. Parasols Seen in Many Styles. A number of entirely new styles are seen in parasols, which are much in demand in the countryside. At the country clubs the lI2wns are dotted with pretty ‘shades in flowered taffeta, crepe and chiffon in the shapes and colors that duplicate the sheer mid- summer frock. Organdie and chiffon are used for dainty parasols that are decorative gestures for real protection, but are dressy, flattering accessories that complete the costume. The Jap- anese umbrella is the most fashionable shape, and another, new this season, has but five ribs, covered with crepe printed in geometric pattern, sharply defined and ultra-modern in ‘type. On the parasols for more formal dress the all-over laces are shown, and some in plain ‘colored crepes, chiffon and batiste are trimmed with fine tucks in rows and in clusters arranged in dif- ferent ways. An especially handsome parasol received from Paris with an ensemble to be worn at the polo match is made of neptune green moire. The parasol is untrimmed and has ribs and stick of banrboo in ‘the natural shade. Beach umbrellas are gay in color— bright red, vivid green, yellow, blue. Many are made of striped cottons in strongly contrasting colors—scarlet and white, white and black, orange and blue. One of the stunning ‘beach shades shown this season is made of ultra-marine and white awning cloth. Sunshades especially designed for the seashore are shown in ‘inen and cotton unbleached domestic and straw, on which are printed large patterns of gulls, elephants, dolphins and an amus- ing variety of other animal pictures— the more dashing in design and vivid in color the better. In ‘the crowd at the fashionable re- sorts it is evident that beach outfits are designed in ensemble, with the sunshade or parasol matching the suit. The tricolor ensemble is very smart this season and many engaging com- binations are shown in red, white and blue. —___ 22 +——__ New Beaded Gowns Simple in Effect. Beaded gowns are still worn, but in new versions. The stereotyped robe de style is replaced with simple, slim gowns of net and chiffon on which the flowers and conventional patterns are traced in fine beaded lines with high lights of crystal, pearls or colored jewels. The effect is very delicate and graceful, and in some models 'the lines illustrate striking patterns in the con- ventional and modernistic style. Color symphonies are worked cut with much charm and beauty in some of the bead- ed costumes. In one lately received from Paris a straight slip of maize satin is covered with a princess robe of yellow net ‘beaded in shades of topaz and deep orange velvet ribbon is knot- ted in a large bow with long ends over one hip. Some of the newest beaded gowns are slashed at the sides or MICHIGAN TRADESMAN about the bottom, with godets and pleated panels inset to give a flare at the hem. Green glass and crystal beads tracing a pattern on white net make a dainty robe te be worn over a slip of pale green taffeta. A dance frock is made of coral and silver beads with silver threading on a white net ground, with foundation of. silver tis- sue. Wool embroidery is employed on muslin frocks and jinen coats, and brilliants are used in single lines to finish ‘the neck and arm holes of eve- ning gowns, without cther trimming than a buckle or ornament of brilliants. ——_> + >___ Sales Plans For Christmas. A look ahead to the Christmas sea- son features the Data Book of ‘the Sales Promotion Division of the Na- tional Retail Dry Goods Association, which was issued last week. Develop- ments call for a readiustment of the retailers’ attitude toward advertising for this period, according ‘to Kenneth Collins, advertising manager of R. H. Macy & Co., Inc. Bromides, ‘the says in his article, must be eliminated and retailers must now play up useful gifts, with particular emphasis on wearing apparel, good-looking jewelry and well-designed household utilities. In- stitutional advertising at ‘the Christmas season, he adds, is particularly appro- priate. ——_»~+<- Mail Order Prices Drop Sharply. Lower prices on practically all lines of merchandise feature the Sears- Roebuck fall and winter catalogue, advices from Chicago say. The new catalogue, for example, shows a top price for women’s coats of $39.95, which compares with $55 for a gar- ment of tthe same duality a year ago. In another instance a kitchen cabinet is listed at $36.45 or a reduction of nearly $6 under the Spring price for the same cabinet. Alsc showing mark- ed lowerings are tires, in which there has been a reduction of 15 per cent., as compared with sprig, and radio sets, prices of which have dropped close to 50 per cent. —_.-2. 2 ___ Great Day For Stenographers. Stenographers in Kansas City, Mo., were all Fortune favored recently when a merchant in the town held what he called a “Stenographer’s Day.” Addressing a letter to various offices in the business district, the names of which he got out of the Jocal directory, he offered stenographers who bought shoes on this day a special discount of 20 per cent. As it ‘was necessary for stenographers to furnish the ‘business cards of the companies they were with in order to obtain the discount, the merchant in this way secured the nucleus of a specialized mailing list. ——_2.2—.__ Silver Jewelry Popular. Silver jewelry is very popular this year and many unique ornaments are being shown with the summer sports ensemble. There is a demand this season for the ornaments of American Indian and Mexican handcraft. Shin- ing bracelets, necklaces, pins and rings are worn with sports and semi-sports dress. Oriental jewelry in hand- wrought silver is also very popular, especially nautch girl chains, anklets and bracelets. COMFORT GOOD LOOKS CORDUROY TIRE COMPANY OF MICHIGAN GRAND RAPIDS - MICHIGAN con HOTEL BROWNING 150 Fireproof Rooms GRAND RAPIDS, Cor. Sheldon & Oakes Facing Union Depot: Three Blocks Away. FOR ‘Om origina para’ | =YOUR PROTECTION SARLES MERCHANTS’ POLICE and INSPECTION SERVICE The Original Patrol in Uniform. Under Police Supervision. 401 Michigan Trust Bldg. PHONES—4-8528, if no response 8-6813 Associated With UNITED DETECTIVE AGENCY August 1, 1928 CUSTOM MADE SHIRTS Sturdy, Beautiful Honest Workmanship KELLY SHIRT CO. 39-43 Michigan, N.W., Grand Rapids J. CLAUDE YOUDAN ATTORNEY AND COUNSELOR Special attention given creditors proceed- ings, compositions, receiverships, bank- ruptcy and corporate matters. Business Address: 433 Kelsey Office Building, GP \ND RAPIDS. MICHIGAN Link, Petter & Company ( Incorporated } Investment Bankers 7th FLOOR, MICHIGAN TRUST BUILDING GRAND RAPIDS, MICHIGAN WINGS Dollars fly Cage them at the Old National Surprising how they mul- tiply And the flocks are more powerful Than the Lone Eagles! Ley ae eas é \ & MO OLD NATIONAL BANKU MONROE AT PEARL-SINCE 1853 The _iapeemameeatl $< eae Cart THE MARSHALL CO. A MARK OF DISTINCTIVE BEDDING Marshall BED SPRINGS MATTRESSES PILLOWS Comfortable .... Durable to, GRAND RAPIDS August 1, 1928 rr MICHIGAN TRADESMAN 19 SHOE MARKET Just Like the Classified Advertise- ments. Exactly like the classified page of a newspaper was an advertisement re- leased some time ago by the W..A. McNaughton Co., Muncie, Ind. The layout ‘was divided into a myriad of small spaces, in each of which was a description of a single item of mer- chandise. The copy ‘was in mail order style and carried minute details con- cerning leathers, lasts, and colors. In each -case, the price was prominently featured. Instead of such headings as “Help Wanted” or “Situation Wanted,” the captions used for various sections of the advertisement was “Men’s Shoes,” “Women’s Shoes,” “Children’s Shoes.” The advertisement contained descrip- tions of over 250 distinctly different styles, and it pulled better, according to the records, than any other adver- tisement ever released by the store. —_—_++>—___ Merchandising Aeroplane Delivery. If a woman fancies that the style is the newest there is, she will move heaven and earth ‘to get one for her- self. Witness the experience of A. Livingston & Sons, Bloomington, Il. It so ‘happened that the store ran short of ‘the istock of merchandise it had planned to use for its Saturday sales, and it ‘therefore wired to a Chicago distributor for additional supplies. A's it was too late to send the goods out by express, an acroplane ‘was com- mandeered. The plane reached Bloomington shortly after the noon ‘hour on Satur- day, and at once the merchandise was rushed to ‘the store. A portion of the shipment was then thrast into a win- dow—wrappings and all and a card was quickly gotten up to read: “These shoes arrived at 1:15 to-day by aeroplane from Chicego. They are the newest there is.” At 5:15, not a thing was left in stock. —_» -.—_— Try This One Out. A take-off on the “Follow the Green Line” which guides perplexed pas- sengers through the maze of ‘the sub- way system at the Grand Central Sta- tion is a little stunit tnat has just been put into effect by a store in Evanston, Ill. Tied to the knob of the door en- trance is one end of an orange-colored string. This leads into all corners of the store—up and down and around— and finally ends before a table on which is heaped a number of specials. Tiny cards attached to the string at varying distances urge customers to “Follow the Orange Line.” Besides bringing the specials section into prominent attention, the string serves to draw customers into all parts of the store. >> + ___- Sends Schedule of Church Activities. Members of a certain ‘church ‘in Shenandoah, Pa., give most of their trade to a neighboring shoe retailer for the reason that ‘the is better ac- quainted with church activities ‘than any man in town. But instead of lim- iting a display of ‘his knowledge to an occasional conversation, he ‘sends out to ithe membership list at periodical intervals a blotter giving a time table of church events. Hours of service, entertainments, meetings, lectures— these things are all noted on tthe blotter. The blotter is of course kept for some time and serves often ‘as a re- minder of this retailer and his business. ~_— > This May Move Surplus Stock. Inventory time brings forth its horrors, and ithe worst of these usually arises upon the discovery that certain items were over-bought. The man- ager of the shoe department in one store made capital of this nightmare by posting up in his window during the inventory period a sign which read: “T can’t afford to kave the Boss know I over-bought cn these. You can help me out of the predicament and help yourself as well by grabbing a pair or two at $2.15.” The man’s signature was written at the bottom of the sign, and the window was piled with the left-over stock. — Entire Sales Force Sign Letter. It was a thank you l=tter—the usual kind—expressing appreciation for a customer’s patronage en a preceding day. But instead of being signed sole- ly by the salesman who had made the sale or else by the proprietor, the letter was signed by every sales person in the store. The recipient, naturally, when ‘he got the letter and saw a dozen or so different names scrawled to 'the note was more impressed than ‘he might have been ‘otherwise. —_2-+ 2 —____ Why He Moved. By following up every customer who failed ‘to call at the store after a rea- sonable period, a retailer in Wilkes- Barre, Pa., finally moved his location to another section of the city. In his investigations, he had discovered that the ‘class of people he wished to cater to were finding ‘the other side of ithe town more desirable; and so, to be convenient to them, he also decided to move. ——__-o 0 An Appeal To “Home Towners.” The “Buy in Your Home Town” idea was recently presented very ef- fectively by a Connecticut merchant when he advertised that “80 per cent. of the employes (of his store) own cars bought in the home town; 60 per cent. have been living in tthe town for ten years or more; 100 per cent. carry accounts in local banks; 100 per cent. belong to one or more local organ- izations, churches, lodges, etc.” +> + Here’s Monkey Shines. The antics of a monkey in ithe win- dow of the Lee Shop, Memphis, Tenn., not only fascinated the interest of scores of passers-by recently but also gave considerable meaning to the store’s display. “Don’t monkey with cheap shoes,” read a window card. “They are stiff and unyielding, fit poorly as a rule, and they do not live to be a hundred. “Buy Lee’s.” >> Unless a man has the hardihood to keep on, in spite of ridicule and oppo- sition, he can never accomplish any- thing. Fall Silk Output Gaining. With the demand fer silks steadily broadening, manufacturers have been increasing their schedules. Consumption of raw silk during July was heavy and the trade would not be surprised to see a sub- notably production stantial gain in August over the same month last year. Prices of finished goods, however, are highly competitive in line with raw silk developments. This is particularly true of staples, but profit mangins on novelties continue ‘to be well maintained. ing the best call in years, with satins Velvets are hav- and Canton crepes ‘also showing up well. a a a re Retail Confidence Grows. The early activity in a number of lines in the wholesale markets may be considered ample evidence of confi- dence on the part of retailers that ‘the last four months of the year will be productive of excellent retail business. Talk regarding the possibility of the election retarding consumer demand has now been practically all dissipated and the belief is fast gaining ground that the closing months of ithe year will be substantially better than those of the first half. Indications are that retailers will place stronger stress than ever on rapid ‘turn of stocks, with buy- ing done in accordance. 6... Appeal Corset Ruling. Appeal to the U. S. Court of Cus- toms Appeals in Washington against a ruling in favor of Marshall Field & Co. on corsets with braid lacings ‘has been taken by attorneys for the Gov- ernment. The silk corsets had been held dutiable as articles in chief value of silk at 60 per cent. under paragraph 1210 and the cotton corsets as articles in chief value of cotton at 35 per cent. under paragraph 919, in a decision by the Customs Court. The Government claims ‘the goods dutiable at 90 per cent. under paragraph 1430 as silk and cotton corsets with braid lacings. ——_»-.____. Light Shades in Men’s Wear. Lines of men’s wear fabrics now open confirm earlier indications of a marked swing to the light shades for next Spring and Summer. Light grays and ‘tans are particularly stressed and are expected to take well with clothing manufacturers and retailers. In a sense the move is a reaction from the conservative greens, browns and blues of the Fall season. It was thought that because of their quiet appearance buyers were ‘likely to place larger ad- vance orders, but such was not the case. amneerenescestiliisliiestllipieceenectcencn Coat Sales Wel! Ahead. The effect of early buying of wom- en’s coats for August sales on a wider scale ithan last year is a pronounced factor in present conditions in ithe coat trade. Many of the larger producers have orders now in ‘hand ‘that are larg- er than at ‘this time last year. While somewhat of a lull may develop until the sales events get definitely under way, ‘this is expected to be of short duration. to provide renewed ‘buying of both Mid-August is counted on sports and dressy types, for featured selling right after Labor day. ——> Household Linens Slow. Low prices at which Turkish towel- ing has been sold to consumers has affected which have been forced to decline in sympathy to attract business. Although housekeeping linen prices, stocks of household linens are small, any sudden demand would clear the market. per cent. below those of a year ago. The prices at present are 20 Yardage goods, however, have been enjoying a satisfactory season and the sales of linen for men’s knickers, for colored dress cloths in plain shades and for draperies have keen good. ee oe Dollar Silk Hose Back. There is renewed deimand for full- fashioned ‘hosiery which can be sold Manufactur- ers of such hosiery find a ready market over the counter at $1. for their product, even though the stockings have lisle tops. Buyers ‘have been clamoring for this merchandise and are reported to be in search of more. For some time manufacturers have been striving to produce full- fashioned silk stockings which can be sold at a dollar, but to date it has not been accomplished on « large scale. a Group Buying Volume Ahead. Group ‘buying continues to be a marked feature in the development of fall purchasing of women’s apparel. It is safe to say, according to one au- thority, that the volume of group pur- chases this Fall will set new records. More stores are participating in ‘the group arrangements, it was added, while the quantities purchased for the individual store are likely to be larger. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Company LANSING, MICHIGAN Prompt Adjustments Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. RETAIL GROCER Retail Grocers and General Merchants Association. President—Hans Johnson, Muskegon. First Vice-President — A. J. Faunce, Harbor Springs. Second Vice-President — Hooning, Grand Rapids. Secretary—Paul Gezon, Wyoming Park. Treasurer—J. F. Tatman, Clare. Self-Service on Vegetables With a Profit. One of the things chains “could not do’—from the standpoint of 1920— was handle fruits and vegetables on the self-serve plan. Piggly-Wiggly, San Antonio, handled lemons only in 1920 and lemons seemed to set the profit-limit. Now not only .Piggly-Wiggly but many other self-serve chains have com- plete vegetable and fruit departments where customers serve themselves. It seems remarkable as one looks on that any profit can be made on that plan. Women go over the entire lot of any- thing they want. They pick out the best head of lettuce, after turning over the pile; they select asparagus stalk by stalk, picking out the long, thick, straight ones; they take only the choicest tomatoes and seem even to count the green beans. How does it work out? One chain operator with whom I talked recently said they made money on that department and when I put up m facts to him, he nodded his head in acquiesence and explained: “It is true that our women cus- tomers do just what you say they do. Moreover, we want them to feel free to do about what they like in our stores. We want them to feel so com- pletely at liberty and at home that they will continue to come. Apparently that plan works because they do come ir constantly increasing numbers.” “This leads to volume sales and that is the first element in profit making in the perishables department. Our vol- ume has ‘become so large that we pur- chase at lowest prices. We have the best grade of goods, so selection is comparatively easy. Then the woman who selects the best lettuce leaves plenty for the next woman to select from. Each takes the best she finds, and our quality is so uniformly good that even the last to come finds what will satisfy her,” he said. “Next element in our success,” he continued, “is the man in charge of perishables. The man who makes the best showing is the one who is always busy straightening out his department. He keeps stock looking so attractive that many women take the first article they find—plenty good enough—not all picking over closely, as some do. “The final element,” he concluded, “Gs the ability to sense the minute to mark things down and clean them out. Tt is like the stock market: we take a loss quickly, for we find that is the minimum loss. Real perishables, like green beans, spinach, ripe tomatoes, are priced down the minute active de- mand slows down. We clean up that way. have always fresh goods to show, and all these factors together enable us to turn a nice profit.” This, of course, is in line with sound practice everywhere, but individual grocers miss the point very often. We find them holding onto original prices, letting stock get ragged and unattrac- G. Vander MICHIGAN tive, and in the end filling the garbage can with what might have filled the cash drawer had they been prompt to cut prices and sell their goods. I am watching a young grocer right now who is developing a price sense— or market sense—on perishables. He has been through the mill a few times on bananas kept at full price which might have been sold at a reduction and berries kept beyond their prime— to ‘become trade barriers instead of builders. He is catching on and as he develops the idea, he will make—as he is beginning now to make—nice profits out of perishables. But occasionally there is as much for a chain operator to learn as for the well-known corner grocer. As I sat in the office of the man who gave me this information, he talked over the line with another manager on the question cf the right way to “receive” goods. That man had been having his receiv- ing clerk take the invoices and check them against receipts. Well, we all know that such is a very imperfect check—almost as bad as none at all. For it is human frailty unconsciously to assume that the in- voice is apt to be right; and that leads to sloppy checking of items. Often the check mark is placed before an item which is not delivered at all; and very frequently a weight is assumed to be correct which is far out. The correct way is to have a receiv- ing book into which all items that come into the shop are written: weights, numbers, brands, from whom received. The invoices are kept in the cffice—far out of reach of the receiv- ing clerk. His record of what he ac- tually received is then checked in the office against invoices. Let it be noted that all this chain man told me is applicable in any busi- ness by any individual grocer. Those who apply such methods are the ones who are most immune to competition. A woman’s reputation and a busi- ness man’s credit standing are two things which should be talked about cnly with the greatest circumspection. Perhaps we better recall the old jingle: “As through this life you wander three things observe with care: “To whom you speak, of whom you speak, and how and when and where.” Speaking of a famous small town merchant, one recently indicated to me that, in his opinion, said merchant was a false alarm. “Did you not know that he had failed for a million dol- lars?” he asked. I did not. Moreover, I was shocked to learn that he had so failed or failed at all. Promptly, I investigated. The leading publisher in his town wrote: “As to having any failure, we know nothing of it. He is still doing busi- ness, though active management is now mostly in the hands of his son.” A Dun report giving the exact status to March 24 affords a clue to the false impression that evidently has been disseminated; for it shows a shrinkage of net worth between 1921 and 1923 from $322,268 to $268,994. But such shrinkage was almost normal in those days of drastic price-reduction. (Continued on page 31) Few TRADESMAN Women trade where they get dependable products RUMFORD is all that and more---f{ its pure, An ia Ru el le uniform Conia a ew WORKS and. Roem MY, Providence, R.1. 0 economical M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN = Direct carload receivers of UNIFRUIT BANANAS SUNKIST - FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables Don’t Say Bread — Say HOLSUM 66 »++.... Lhey Buy Other Groceries, Too’’. “Our customers who eat Fleischmann’s Yeast”, says W. R. Kelly, of Fresno, Calif., “usually come into the store for it every day. Invari- ably they buy other groceries here, too. That is why I think it worth- while to build up the trade for Yeast. It builds good will for us. Yeast eaters usually become steady and permanent customers.” Recommend Yeast for Health to your customers—it will build good will and increase sales for you. FLEISCHMANN’S YEAST August 1, 1928 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E. P. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Shank Meat For Soup. Consumer demand for certain cuts of meat proves to be unreliable during the year and there seems to be no re- liable indication of the cause. It some- times happens that a cut that normally sells well at certain seasons drags at times during that season with retailers unable to learn a reason or provide a rcmedy. The winter is acknowledged to be a season of soup consumption and it is seldom that the parts of a carcass best adapted to soup making drag during the colder months. Just at the present time, ‘however, it is fcund that the cut known to the whole- sale trade as “shin” 1s a slow seller, although the prices charged are rea- sonable. The shin is the fore and hind leg after the cuts suitable for steaks, pot roasts, etc. have been removed. lt contains good marrow bones and lean meat to be cooked with the bone. Since marrow is a very good ingred- ient in soup, the shin cut finds no superior in the beef carcass, but for no apparent reason at all the trade is neglecting them to the embarrassment of the wholesalers and retailers. Some say that the housewives are turning to canned soup to the neglect of the home-made product, and if this is so it may explain why bought up in the shops as they usually are at this time of year. It must be admitted that prepared soup is more conveniently prepared than the home made kind, but there is a certain satis- faction found in what is made in one’s own kitchen that is not apt to be found in what is purchased in cans. The trouble of making soup is not great and in cold weather when a little heat in the kitchen causes no discom- fort, it is surprising that more do not make and serve it. Soup is a good carrier of fat and we all can use con- siderable fat during the colder months. Here is a recipe for brown soup stock which might be tried to advantage: Three pounds of beef shin, three pints of cold water, one-quarter teaspoon pepper corns, three cloves, small piece of a bay leaf, a quarter cup of each carrots, turnips, onions, and celery cut in cubes or small pieces, one teaspoon salt and two sprigs of thyme. Cut the meat from the bones in cubes. Brown one-half of the meat in hot fat. Put remaining meat in pot with the bones, add cold water and let stand twenty minutes or more. Add browned meat, and heat to boiling point. Cover and shins are not ccok slowly until tender. Add vege- tables and seasonings. Cook until vegetables are tender. —_—_>-. Suppose the Meat Isn’t Tender? When people talk on meat it seems to be a foregone conclusion that high quality is to be considered in its prep- aration for the table. Unfortunately, meat is not all of the highest quality and so attention must be given to that which is not so tender and care taken at time of cooking and during the process if it is to come on the table in a satisfactory manner and keep every- body happy. Quality of meat has no reference to its freshness and it does not follow that meat that is not as ten- der as could be wished is in any way unfit for food. Feed and breed are two important factors in producing high quality meat, and since it costs more to produce meat high in quality it is not at all surprising that producers send a great deal to market in various degrees of finish. Cuts from lower grade meat cannot be cooked the same way that young, corn fed meat can and get the same results on the table. Ten- der cuts are suitable for quick, hot fire cooking and so the tenderer parts of Ckoice meat are suitable for broils, frys and fry roasts when the less ten, der meat should be cooked more slow- ly and by employing some means to break down the tough connective tis- sue. More time, consequently, is con- sumed in preparing the tougher cuts. One object is to retain the juices to a liberal degree and yet extract enough to make good gravy to go with it when served as pot roasts, for instance. Closing up the little tubes which con- tain the extractives is a means of re- taining flavor and food value, and this may be done by plunging the meat into boiling water for a few minutes, or by searing the surfaces in a pan contain- ing a small amount of hot fat. When placed in boiling water the surface pro- coagulated, after which the water in which the cooking is finished should ‘be reduced to around 175 de- grees Fahrenheit and the meat cooked until tender. If cooked dry the heat should be low enough to insure a long period of cooking and the meat should be kept moist by frequent Moist heat softens the tissues while dry heat tends to harden them. A good example of success to be obtained by slow, moist cooking is exemplified in the process employed when a fire- less cooker is used. Old, tough roost- ers can be made quite tender in this way, for instance. A quicker method with satisfactory results is obtained by using a pressure cooker and this inven- tion might prove its economic value if tried out by more housewives. —__+>.>—___ Business Philosophy. A writer, regarded by the esthetes as the most courageous of the modern Americans, wrote an autobiography in which ‘he told a lot of things about himself that shocked some people. ‘How honest, how daring!” said his admirers. It now appears that he did not tell everything. He omitted to mention, for instance, that in seeking the higher life he abandoned a wife and family. Why did he omit this incident? Surely, if he wished to give the world an accurate portrait of himself, with all his warts and sores, he should have included this bit of baseness. tein is basting. No rogue ever told the complete truth about himself. Meanness, cowardice and lying are congenital. The very fact that a man has led a dishonorable life unfits him to write an honest autobiography. He may write interestingly, but he cannot write truthfully, William Feather. Always Sell LILY WHITE FLOUR “*The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. ASSOCIATED TRUCK LINES Announce complete organization for handling Merchant Freight. We go to 167 Cities and Towns in Michigan, and make deliveries to suit present day requirements. We furnish the greatest aid to successful merchandising, Adequate delivery. All lines are regulated by the Mich- igan Public Utilities Commission. ASSOCIATED TRUCK LINES 108 MARKET AVE. GRAND RAPIDS, MICH. PHONE 94121 GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING & MOUNTING. R AF FE € HH I G R AN D D $s M OF: G AN VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruits and Vegetables Strawberries, Pineapples, New Potatoes, Oranges, Lemons, Bananas, Vegetables, etc. SCHUST’S LINE MEANS == More Sales ' Bigger ‘Turnover Larger Profits, and Satisfied Customers This Display Increases Sales THE SCHUST COMPANY “ALL OVER MICHIGAN” DISTRIBUTING POINTS Grand Rapids Lansing Detroit Saginaw * HARDWARE Michigan Retail Hardware Association. President—Herman Dignan, Owosso. Vice-Pres.—Warren A. Slack, Bad Axe. Secretary—A. J. Scott, Marine City. Treasurer—Wiliam Moore, Detroit. Making Preparations For the Fall Stove Campaign. ‘There are hot midsummer days when actual customers in the hardware store are few and far between. On such days the salespeople are chiefly occupied in keeping cool. These quiet spells can be advantageously utilized by the hardware dealer to prepare for his fall stove campaign. In the summer months the tendency to “just let things go” is decidedly strong. On hot, wilting days even the most ambitious dealer would rather sit around in his shirt sleeves than tackle some mental or phsical task. But it is characteristic of the successful man that he can always find something worth while to do; and these slack days can be turned to substantial profit. A great deal of preliminary work can and should be done in preparation for the fall stove campaign. Doing that preliminary work now will leave the selling season clear for the actual handling of customers. Orders for the fall season, if not al- ready placed, should be promptly look- ed after. Advertising can be outlined in advance. Prospect lists can be com- piled. Indeed, everything that can be done in advance of the stove campaign should be done. Here and there one meets a dealer who has the unfortunate habit of leav- ing everything until the last moment. Such a dealer never launches his paint campaign until actual painting has be- gun, or pushes hot weather goods until he personally feels the need for re- frigerater and window screens. Such a dealer dozes through the slack mid- summer days, and then wakes to the need of preparing for the fall stove campaign when the actual stove selling season is right upon him. Then there is a mad rush to prepare; but in nine cases out of ten the procrastinating dealer can’t find time to conduct his campaign as it should be conducted. So once more he lets things slide, and takes what trade comes to him. A more efficient method is to take some quiet August day when trade fs slack and devote a few hours to care- ful study of the necessary preparations for fall stove selling. For instance, it takes considerable thought and considerable time to pre- If this task is left until the last moment, there will not be time to do it properly, and pare a good advertisement. the advertisement will be “just flung together’ on the spur of the moment —and it will read accordnigly. 3ut in slack midsummer hours a lot of good advertising copy can be pre- pared. Look over the literature fur- rished by the manufacturers, and pick out the vital selling points featured there. With this material fixed in your mind, it should be possible to draft scme forceful and effective “copy” for use in your fall campaign. Then take pencil and rule and figure on lay-outs. Most retail dealers pay too little attention to the way their newspaper publicity is arranged. They = eR NIS Re BADD CES BO REI things. MICHIGAN TRADESMAN leave arrangement entirely to the print- er. It is a safer and better plan to lay out your advertising in advance. This, of course, implies some knowledge of the mechanics of ad-setting, and some knowledge of the limitations of the local paper. Now is as good a time as any to secure this practical knowl- edge, which will be very helpful to you in mapping out all your advertising. The ad-man on your local paper will usually be found ready and willing to give you all possible information. He appreciates the advantage, to the com- positors, of advertising copy intelli- gently put together; and it is to his ad- vantage to help you to a better under- standing of the technique of advertis- ing make-up. Take time to find out about these Then draft your advertising copy, and prepare your lay-outs. Get together what cuts you need for your stove advertising, so that when they are wanted you'll be able to lay your hand on them without upsetting the entire store. A good prospect list is necessary to a successful stove campaign. While the newspaper reaches the entire commun- ity, and while window display reaches a great part of the community, your public can always be divided into two classes: those who are not likely under any circumstances to be in the market for ‘stoves, and those who right now are good stove prospects. The stove prospects are a decided minority; yet it is this minority you want if possible to reach directly. To circularize everybody is a waste of time and money. Your general ad- vertising will be sufficient to “sow the seed; to induce a receptive attitude in these people when, years from now, they may be in the market. But this general public will also be influenced and favorably, by the sales you make to their friends and neighbors who right now are in the actual market for stoves. It is upon this minority of real pros- pects that your advertising and selling efforts be concentrated. Many dealers are satisfied to send out to such pros- pects the literature supplied by the manufacturers. This is always worth while, but it is most resultful when the prospect list is carefully selected. Ad- vertising literature scattered broadcast is largely wasted. There is a lot of waste effort too and waste money in distributing such literature to careless- lv compiled prospect lists. Printed matter is far more expensive than it was fifteen years ago. For the purpose of your fall stove campaign, a hand picked, personally selected prospect list is the only kind of list to use. Its compilation requires careful attention. The preparation cf such a prospect list isn’t a matter of a few minutes or hours for a careless clerk; it is a job in which the entire staff should participate, and it should be in progress day in and day out. Prospects are secured in various ways. Every live dealer has a list of people who are considered likely to become regular customers. These ad- dresses are picked up in the course of trade. People who come in to buy some minor article show interest in the August 1, 1928 BROWN &SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Sheep lined and Radio Equipment Blanket - Lined Coats Harness, Horse Collars Leather Coats GRAND RAPIDS, MICHIGAN — Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes | GRAND RAPIDS, MICHIGAN € Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle A COMPLETE STOCK OF HEATH & MILLIGAN DEPENDABLE PAINTS AND VARNISHES : erStevens&Co. Founded 1837 GRAND RAPIDS 61-63 Commerce Ave., S.W. MICHIGAN WHOLESALE HARDWARE THE BEST THREE AMSTERDAM BROOMS PRIZE White Fwan GoldBond * AMSTERDAM BROOM COMPANY 41-55 Brookside Avenue, Amsterdam, N. Y. ° NEW AND USED STORE FIXTURES Show cases, wall cases, restaurant supplies, scales, cash registers, and office furniture. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. N. FREEMAN, Mgr. Call 67143 or write Fs SS August 1, 1928 MICHIGAN TRADESMAN 23 stoves; tactful questioning shows the customer is considering a range or heater; the dealer secures name and address, which go down on the pros- pect list. Again, an order for stove repairs may come in; if the stove is old and in poor condition there is the best kind of prospect. General adver- tising brings a good many enquiries. By these, and other means, prospect lists are compiled. The compiling of a prospect list is a task to be carried on continuously, euch name being jotted down the mo- ment it is secured. There is no “closed season” for prospects. But a month or two before the fall stove campaign opens a thorough revision of the prospect list is advisable. In this revision prospects who have been “sold” should be elimniated; and extra efforts should be made to add live new prospects to the list. With this list compiled, the direct- by-mail advertising campaign can also be planned ahead. Stove literature supplied by the manufacturers furnishes the backbone of this direct-by-mail publicity. The dealer should, however, not rely on the manufacturer to furnish all the material. It is always worth while to add something of your own to the follow- wp campaign, and to link your efforts as directly and intimately as possible with those of the stove manufacturer. The fact that your store has been handling this line of ranges and heaters for fifty years, that hundreds and thou- sands of people in the community have bought them from you and found them satisfactory, that you are right on the ground to give prompt service in case of need and that your store stands firmly back of the line—these things should be brought out. A good line of stoves helps immensely in making sales: conversely, the backing of a store with a good reputation makes even the best line of stoves more readily saleable. Service by the local dealer is a strong factor in making sales, not merely of stoves, but of many kindred lines. I recall the case of a woman some years’ ago who was buying an electric wash- ing machine. She hesitated a long time between two makes. The one sh¢| liked the ‘best—and, really, the best machine for her purposes—had been handled for a few months by a firm that never seemed to handle the same washing machine two years in suc cession. The other machine was of- fered by a firm that had stuck to it, and sold all its steadily improving models, for several years, and that had a repu- tation for “taking care” of its cus- tomers under all circumstances. In the end this woman bought the latter machine. “I rather liked the Blank washer,” she said. “But if I buy from the Wanless hardware store I know where to go if anything goes wrong, and I know any complaint will be looked after right away.” In his advertising, the dealer will find it profitable to link his store ver intimately with the publicity the manu- facturer furnishes him. Indeed, a good many wideawake dealers aim to give the store the greater prominence; argu- ing that the featuring of a good line of stoves gives the store added prestige. The follow-up campaign should be planned to begin a little before the commencement of the active season, and to continue clear through the sea- son. Educational work done in August will not bring sales in August; but it will help materially to bring sales in September and October, and it will help to get the prospect’s mind upon the subject. The purchase of a range or heater is a big item with the aver- age household; it usually involves a lot of consideration; and it takes time to, make sales. ‘Meanwhile, now is the time to do a lot of useful preliminary work, which won't have to be done again when the selling campaign is in progress and time is at a premium. Victor Lauriston. > To Make Coffee Absolutely Safe To Drink. Dr. E. B. Minor, of Traverse City, on his return from his recent trip to South America, -East Indies and the Panama Canal, stopped at New York City to interview the leading heart specialists and specialists in dietics, He learned from one of them a very simple method of extracting all caffeine and poisons from all coffees. This is absolutely unknown as vet to the gro- cery world in general. Simply place one-half teaspoon of bicarbonate of soda (common ‘baking soda) in the coffee before cooking it and it will ren- der any coffee absolutely free from al] poisonous content. Untold thousands of dellars are be- ing spent for so-called health coffees, which are sold to the trade at very high prices. This simple method will save thousands of dollars to those needing a health coffee. Any brand of coffee can be treated in this way, either high or low priced. This will prove a wonderful boor to those re- quiring an absolutely safe health coffee and is the first announcement cf this very important discovery to the grocery trade. There is a taste of soda in the drink, which is noticeable ai first, but one soon gets accustomed to the taste. —__>->.—_—_ Lansing Merchants Hold Monster Picnic. Lansing, July 30—Forming into line at the corner of North Capitol and Grand avenues at 9:36 o'clock last Wednesday morning, members of the Lansing Grocers and Meat Dealers Association, headed by the vocational school band; paraded to Lakeside park, Pine Lake, where their annual picnic was opened with an address by Mayor Laird J. Troyer. Practically every grecery store and meat market in the city, as well as those of surrounding tewns and com- munities, were closed for the affair which was one of the largest events of its kind ever sponsored by Lansing merchants. Due to the extensive ad- vertising of the picnic in this section of the country fully 15,000 persons took part in the event. A crcwd estimated at more than 5,000 had already arrived by noon and interurbans and_ outo- mobiles loaded to capacity were con- tinually arriving during the: afternoon. Interurban cars of the Michigan Electric Railway were running on a 45 minute schedule during the day in- stead of the ysual two-hour schedule, to facilitate transportation of the crowds, Here’s a richer, better toast to tempt the appetite and build energy and health. Baked with fresh eggs, whole milk and wheat - - then toasted to flavory crispness. Wonderful for children.” Liked by every- body. Novel menu sugges- tions with every package. DUTCH TEA RUSK CO. HOLLAND, MICHIGAN CASH REGISTERS — SCALES NEW AND USED Expert Repair Service Remington Cash Register Agency 10 lonia Ave,. S. W. Phone 67595 GRAND RAPIDS, MICH. TER MOLEN & HART Steam Tables and Coffee Urns Built and Repaired Successors to Foster Stevens Tin Shop, 59 Commerce Ave. GRAND RAPIDS, MICHIGAN Ship By Associated Truck GRAND RAPIDS, LANSING and DETROIT. Phone 85506 Every Load Insured. Double Flavor Created the great demand IGHT HOUSE Henry sunk FLORALCo., Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 Expert Chemical Service Products Analyzed and Duplicated Process Developed and Improved Consultation and Research The Industrial Laboratories, Inc. 127 Commerce Ave. Phone 65487 Grand Raplds, Mich. BIXBY OFFICE SUPPLY COMPANY GRAND RAPIDS, MICHIGAN COCOA DROSTE’S CHOCOLATE Imported Canned Vegetables Brussel Sprouts and French Beans HARRY MEYER, Distributor 816-820 Logan St., S. E. GRAND RAPIDS, MICHIGAN Central Western Michigan . DISTRIBUTOR I. Van W estenbrugge ‘‘Best Foods”’ a Salad Dressing ‘‘Fanning’s”’ Bread and Bu ter Pickles Alpha Butter Saralee Horse Radish OTHER SPECIALTIES QUALITY RUSKS and COOKIES Grand Rapids, Mich. Phone 61306 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN 24 _ HOTEL DEPARTMENT Verbeck’s Impressions of the Yosemite alley. Glacier Point (Yosemite National Park) California, July 17—Vacations with me have customarily been some- what irksome, but when you have a high-powered car at your disposal. a competent chauffeur and a party of friends to help you in a cainpaign against mosquitoes, bugs and sich— why not? So‘on a fair day last week the writer was inveigled to take a trip up here to survey Yosemite National Park un- der circumstances so favorable that he voiced very little opposition to the ten day program offered for his considera- tion. A year ago last spring I attempted this trip, but en route from San Fran- cisco I encountered a 16 inch snow storm, which put the Valley out of commission during the brief period I lingered there. Now it is different. Nature is at her best, the Park is teeming with activity, and conditions for exploration are ideal in every respect. The trip here via Bakersfield, Tulare and Orange Cove, was a delight. -A visit to the tiniest of California’s four National parks—General Grant—is out- standing -in its attractiveness. Al- though only four miles square in area, this park which was so established by Congress in 1890, contains a magnifi- cent grove of big trees, including the world famous “General Grant,” dedi- cated years ago as the Nation’s Christ- mas tree. This monarch of the forest was named in honor of General Grant, commander-in-chief of the Union forc- es during the civil war, and towers above its neighbors to a height of 264 feet. It has a maximum base diameter of nearly fortv feet. It 1s estimated to be over 4,000 vears old and looks the part. Near this giant are other inter- esting sequoias, including the General Lee and the California and Oregon trees. Within a few yards of the checking station stand the Twin. Sis- ters, a pair of sequoias that are joined together for fifteen feet above the ground and have a single base of more than thirty feet in diameter. The big tree grove includes several fallen trees which have a historic back- ground. Chief among these is the Fallen Monarch, a sequoia of gigantic dimensions that has been hollowed by fire, leaving a room Afty feet long and nine feet high. When ithe stages began to bring visitors into the grove years ago, a thrifty widow established a tavern in this tree, using it for both dining room and kitchen. When the lumber mill was in operation near Sequoia Lake, a saloon was maintained in the extreme lower end of the log. In later years a troop of cavalry was established in this region and the tree was used as a stable in stormy weather. Thirty-two head of horses were shel- tered in this great cavitv. It is still in a fair state of preservation. Remains of the Centennial Stump, from which the first section of a giant sequoia was sent’to the Philadelphia Exposition in 1876, still stand near the Fallen Mon- ‘arch. This‘is said to have been the most beautiful tree in the bunch, as it towered above the others to a total height of 300 feet. The section cut from this tree was so large that it was necessary to split it into parts. It was too big to be transported on a flat car 2nd would not go through the tunnels en route. Even at the exposition visitors believed it to be a hoax and merely a clever combination of many small trees. Two miles South of the park, near the highway, are to be found many big stumps. This meadow, studded with stumps, presents a desolate picture of what might have happened to all the sequoias had not the Government in- tervened to stop milling-aetivities. One MICHIGAN TRADESMAN of the burned stumps was converted into a house by a trapper. His bunk and the stable for his horse can still be seen. One immense stump, al- though badly charred, kas a diameter so great that forest men believe it to have been larger, before its destruction, than any sequoia now standing. Apart from harboring between 250 and 300 giant trees, General Grant Park contains numerous and varied at- tractions which should make it popu- lar with out-door lovers. There are many miles of trails leading to scenic points. We even ventured a_ burro- back ride to Boulder Creek, where the legal limit of mountain trout are taken almost daily by such as find joy in this sport. The burres were pro- nounced all right by other members of our particular party, but to me were reminiscent of ‘boyhood’s happy days on the back of old Dobbin, away back on the farm. Science has made very little “ovement in this. particular method of transportation. And all this ait Los Angeles taxi rates. There is a scenic drive to Hume Lake, twelve miles away, over an ex- cellent highway. This attracts thou- sands of visitors, although ‘there is little to be seen except the ruins of an old mill and its flume. At one time this flume carried cut lumber to San- ger, sixty-five miles away, and was said to have been the longest in the world. A Government kighway is con- templated to King’s River Canyon, several miles distant, now only nego- tiated by pack mule and wonderfully iiiteresting. In the same range as Mi. Whitney we found Ella Falls, where from a crag, known as Sunset Rock, we had a panoramic view of San Joa- auin (Wakeen) Valley. From this rock, on a clear night the lights of the val- ley, 6,000 feet below, are plainly to be seen. General Grant Park was but an in- cident on our trip to Yosemite, but it was of unusual interest and highly en- joyable, the class of accommodations being excellent and prices reasonable. In fact, the vacationer can practically choose the class of accommodations he may desire. There is the main lodge operated as a transient ‘hotel, house- keeping cabins and a _ well-equipped tourist camp, in charge of a competent manager. They all furnish an adequate service cheerfully. Yosemite has its particular charm. During the autumn the Valley, with its gay colors of changing leaves of the maples and oaks is said to have on its gevest attire, but we find that the not infrequent June rains have made all foiiage especially attractive and I might say soothing. We. had hoped to be able to nego- tiate a route via Independence and Big Pine and enter the Valley by way of Mona Lake and Tioga Pass, butt were advised against the complications of such a trip, so came back to Visalia and up to Fresno, thence via Wawona highway to El Portal or the Western rim of the Valley. Railroad facilities end here, but from my personal ob- servation the railroad here is experi- ercing the same troubles as elsewhere. The stages perform most of tthe ser- vice at a less cost than for rail ser- vice over an indifferent roadbed, with the inevitable result that the railroad loses out, and shows it. But even the busses carry but a small fraction of the visitors. Passenger automobiles, myriads in number, are the chief factor in transportation. The All Year High- way, established by Uncle Sam, the chief road in all this section, is re- sponsible for a condition which was hardly dreamed of a few years ago. Old time visitors tell me that the changed conditions are almost too good to be true. One can now traverse almost the entire breadth and length of: the Valley on high gear and you sure can make wonderful time. Here Each season in at the hotel I met a toxring party at late luncheon who left San Francisco, CHARLES RENNER HOTELS Four Flags Hotel, Niles, Michigan, in the picturesque St. Joseph Valley. Mishawaka Hotel, Mishawaka, Indiana Edgewater Club Hotel, St. Joseph, Michigan, open from May to October. All of these hotels are maintained on the high standard established by Mr. Renner. August 1, 1928 NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Muropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Pian, $1.50 and up. Open the year around. : tae vied ‘ares ao eri SUSARGSESTEUEERaTTS: t TeaReEE ETH aeatas tf : Pg: (lll belt det eke BU phe nnn tHe Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND, Mar. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. Grorce L. CROCKER, Manager. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon ete Michigan Columbia Hotel KALAMAZOO Good Place To Tie To CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES é $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION HOTEL PHELPS Good Beds - Good Eats jf GREENVILLE, MICH. E. J. ANSTED, Prop. and Mgr. in Les Cheneaux Islands Michigan’s Famous Fishing Grounds. Located on mainland, although in the heart of these beautiful Islands. Good roads from St. Ignace or Sault Ste. Marie. Thirty-five miles from either point. Two hours by steamer from Mackinac Island. Rates, $5 to $8. American plan. — a —— a HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. W. O. HOLDEN, Mgr. WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well venti. lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS, Manager August 1, 1928 210 miles away, after a late breakfast, and our Los Angeles friends look at you with scorn if you confess that you stopped over night en route, and the City of the Angels is some 500 miles away. Some claim the new highway has few of the thrills of the older trails, either scenically or in other respects which make mountain motoring seem so adventuresome, but that does not mean that it isn’t distinctive in numer- ous particulars. Its course along the Merced River is as fine a scenic route as you will find anywhere to my notion. It is a piece of engineering which must be seen and traversed to be fully appreciated. I't is, to be sure, largely of gravel construction, but the gravel we have found out in California seems to wear down to an almost uniform hard surface and so remains. As in many construction activities in Michi- gan, this road work was ‘accomplished by convicts at a record for low cost. Some feel tthat these same convicts were paying their debts tto society when they accomplished this work. But this new road has its limitations. It carries you right to the floor of the Valley, and the many attractive fea- tures of Yosemite are far therefrom. But there are old time roads and trails which have .'been popular for almost ages which have not lost their attrac- tiveness, and now that the chief diffi- culties of making the trip have been removed through the building of the greater highway, there ‘s little left to be wished for. The attractiveness of the Valley brings thousands here and this season they expect at least 100,000 more visitors than ever before. All through the Park are very ex- cellent hotels, many on the American plan, for which charges range accord- ing to your ideas of luxury. There are some high-priced affairs, rather out of place in ‘this primitive country, but there are enough newly-rich to keep them going, while there are others patronized by real folks who come nearer our ideas of square dealing; that is, which have a schedule of rates more like we used to in every day journeys. Nature has supplied about the same setting for both kinds, but in case of the former you are given the impression that nature had given them first consideration. However, it is a matter of personal consideration for the individual visitor. If you don’t feel you can afford to pay the price there are excellent camping facilities which thousands avail themselves of. We did. We were cut for a vacation in the open and were geing to have it. Sleeping accommodations were much like you discover along the great Na- tional trails, the bacon was excellent and the slapjacks were just what you made of them. We had all heard about the dangers of Tioga Pass, on the Eastern boun- dary of the Park, so after a restful night we hopped off_over there, a dis- tance aggregating say fifty miles, for the purpose of trying out the location, so we might be in a position to do a little back seat driving later on. With an altitude of about 10,000 feet we naturally expected a little crispyness, and we found it—snow. Considerable of it in unexposed spots. This year July has been exceptionally cool, which accounted for much suow in many spots; in fact, enough of it so that some of the unimportant ‘trails could not be negotiated comfortably and safely. This trip through Tioga Pass does look formidable, but it is by no means dangerous. You are, to be sure, con- tantly on the thrill of expectancy, but one who has traveled over California as much as I have during the past winter becomes unconscious of any- thing unusual about the trip. Topanga Canyon, right in the midst of Los Angeles county, white now traversed by paved highways, was probably fully MICHIGAN TRADESMAN as interesting in its primeval days. It is very much so even now. But as mountain roads go this par- ticular one is very interesting. Thrill- ing, of course, with precipices that quite take your breath, and some very sharp grades; but the curves are wide, you have a clear view of the road well enough ahead for easy control of your car, and nowhere are vou too near for passing cars to clear each other. There are some hair-pin curves which natur- ally set a driver to thinking about what might happen if he didn’t keep his legitimate side of the road, and there are other places which would start a feeling of nervousness if you weren't sure your brakes were in prime order, but the road itself is a credit to the engineers whose skill made it possible for the gas buggy to get over it. When vou are looking right straight down for a mile or so, you may wish you had a parachute in your equipment, but it is a bald-headed fact that nobody has ever taken the plunge, so far as I know. You may be a “native son” of Cal- ifornia and naturally have seen every- thing, but I give you my word, if you are still looking for something to ac- celerate the flow of your blood, you can find it here. The finest view of all on this day’s trip was, when rounding a curve we got our first glimpse of Mona Lake, one of California’s unique gems which is as fascinating as anything the Val- ley has to offer, and :t isn’t in the Val- ley at all, but a rank outsider, several miles to the East of the Park. While it seems thoroughly at home beneath the mountains we have just crossed, its characteristics are those of the desert as well as the Sierras. East- ward the sandy slopes stretch to the horizon, and the low hills you cross are dry and barren. Enough for one day, especially as the luncheon you supposed was suffi- cient for a hired man is inadequate for a humming bird, and, due to Uncle Sam’s ideas of segregation, barbecue lunches are taboo along the winding trails. I am not through with Yosemite by a jugfull, but to-night I am soliloquiz- ing, as it were. I am thinking as I watch the myriads of gnats destroying themselves against the incandescent globes, what you see in the Yosemite is not all. You feel it as well. To ap- preciate Yosemite, one must rise with the birds, and start out to visit its won- ders. To read about it means little. Next week I am going to try and give you a faint idea of the impressions it made upon me, but at this time, as I am penning this article, I can truthfully say that I do not need to have been everywhere to feel that this is really most wonderful of all. It is just not a question of seeing, but of feeling. Of course, I have seen much more here than I have written about. I have visited and climbed Mist Trail and been baptised by the spray of Vernal Falls with its diurnal rainbows, and have waded through ferns and flowers, rocks, trees and underbrush and drank from ithe sweet, cool waters of the mountain torrent, which has been com- ing down for the ages. You cannot but feel as well as see these wonders to understand. A. T. McFadyen, publicity man for Hotel Pantlind, was placed on the board of directors at the International Conference on Hotel Business Promo- tion, which was held at Chicago last week. Sidney L. Rothwell, who for many years had charge of the desk at Hotel Normandie, Detroit, under Fulwell & Pinkerton, and until its recent demoli- tion, is now associated with John A. Chiera, proprietor of the Spa Hotel, one of the most popular bachelor ho- tels in Detroit. “Sid,” as we all call him, is a good hotel man, a prince in the order of Greeters, and will be a substantial acquisition to the Spa staff. The Book-Cadillac owners announce a change in management of their De- troit institution. Carl M. Snyder, who for some years has been connected with S. W. Strauss & Co., in the opera- tion of certain Florida hotels, has been made managing director. It is report- ed that no changes in the operating personnel of the establishment will be made. According to what newspapers, Governor to have a hard row to hoe in his con- test for the presidency. If what these journals, or at least some of them, re- port he will be in great luck if he gets even the votes of the delegates he had in the Houston convention. However, he may get a few urexpected ballots out here in benighted California. As late as two years ago California went “wet” on a referendum, by a lot of thousands of votes, so ‘t will not be a question of conscientiousness this time. It must simply be a wild, consuming desire on the part of Democrats to see how it seems to vote a Republican ticket. And yet, unmindful of the calamity in store for him, the Empire State executive is reported to be able to take a little nourishment (presum- ably liauid in character) and to stretch his nether limbs underneath the fam- ily mahogany. Maybe it may not all be true, and some of those Southern brigadiers, who talk loud and_ long, will weaken when they get into the polling booth. I read in the Smith is going Even a superficial student of union- ism could have predicted, months ago, the reaction to the talking and singing motion pictures which would be pro- duced in the American federation of musicians. Union members are in- structed to wage war on these latest products of the inveators labroatories on the ground that they may throw many musicians out of work. In Chi- cago 200 theaters are equipped with these new machines and the head of the Chicago union fears 1,000 more will use ‘them unless the union puts a stop to ‘the practice. Fhe American federation of labor denies vehemently that it is opposed to invention, prog- ress, labor-saving machinery and the like, but it is always fighting innova- tions. The history of all great labor saving industrial inventions is that by enlarg- ing the scope of the industry they in- crease rather than decrease employ- ment. It is a substantiated fact that there are far more printers employed now than would have been employed but for the Mergenthaler and there are many more examples cf like mature. Mechanical music will be a supplement not a competitor to hand-made strains. The Chicago federation of musicians is the same organization which brought about the virtual disbandment of the Chicago Symphony Orchestra, estab- lished by Theodore Thomas, by ex- orbitant wage demands. Its narrow, short-sighted policy has cost its mem- bers more in employment and in in- come ‘than all the “singing movies” will ever do. Frank S. Verbeck. PARK-AMERICAN HOTEL KALAMAZOO A First Class Tourist and Commercial Hotel Also Tea Room, Golf Course and Riding Academy located on U.S. No. 12 West operated in connec- tion with Hotel. ERNEST McLEAN Manager NE wi i VV RIA The Pantlind Hotel The center of Social and Business Activi- ties in Grand Rapids. Strictly modern and fire- proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Rooms—400 Baths Menus in English MORTON HOTEL ARTHUR A. FROST Manager MICHIGAN TRADESMAN August 1. 1925 DRUGS Michigan Board of Pharmacy. President—J. C. Dykema, Grand Rapids. Vice-Pres.—J. Edward Richardson, D:- troit. Director—Garfield M. dusky. Examination Sessions—Marquette, third Tuesday in August; Grand Rapids, third Tuesday in November. Benedict, San- Michigan State Pharmaceutical Association. President—J. M. Ciechanowski, Detroit. Vice-President—Sumner J. Koon, Mus- kegon. Secretary—R. Treasurer—L. V. Rapids. A. Turrell, Croswell. Middleton, Grand Meeting Chain Store Competition in the Drug Line. It is upwards of fifty years since the cut-rate war on patent medicines start- ed although prior to that time there was more or less shading of prices to special customers. In fact the “one price to all” idea was very loosely ad- hereto, and like a hangover from the old bartering days when people traded a bushel of potatoes or a coon’s skin for a piece of calico or a peck of salt there was more bargaining than at the present day. People of to-day feel and in fact know that if the price of an article is shaded to them that it may have been shaded still more to some one else, and no matter how much dis- count they receive they are not alto- gether satisfied. Consequently the re- tailer knowing this fact, is standing out more tenaciously for one price. When the manufacturers of patent medicines put their goods on the mar- ket with the price on them the goods were supposed to be sold at that price, but the cutters got hold of them and in order to build up their business in different lines slashed the price. Hood’s Sarsaparilla, Pond’s Extract, Carter’s Pills: castor oil, glycerin, and witch hazel in special bottles; rocheile salts, epsom salts, sulphur, etc., etc., all at reduced prices. At the start most of the druggists were indifferent, what if someone in the other part of the town -or in some other town did sell for a little less they still had their trade. But when they commenced to feel the effect of it then they began to take notice. Some refused to meet the cut, others growled and grumbled that when they did meet it they had said so much that the customer went away offended. A few tried to run the cut- ter out of business by underselling him, but the cutter had the situation all doped out beforehand and the man who quietly met conditions and attended strictly to the demands of his trade was the one that eventually won out. To-day we have the “five and ten” and also the chain stores, and if the kicker is not grumbling about the one he is about the other, but with all his kicking and grumbling they are, like the cut rate and department stores, both here, and to all indications are here to stay, and a good long while too. The “five and ten” and similar stores of to-day signify prompt and cheap service for small sales, like at the cafe- terias you wait on yourself and all the clerk does is to take the change. A person cannot ask a clerk to spend 15 or 20 cents of time for a 10 cent sale and expect a very cordial “thank you,” and still the person may want only a few cents worth, and if the retailer has not made provisions for these sales the purchaser is inclined to patronize the “five and ten.” If the retailer is looking for this trade it is up to him to anticipate and so ar- range his stock as to meet these de- mands. And but very few can afford to let any of this business get away from them. Stepping into a hardware store the other day I noticed that they had cleaned out the butter churns, hand cultivators and hose reels from the center of the floor and replaced them with tables on which were a lot of trays filled with all kinds of small arti- cles similar to those sold in the de- partment and “five and ten cent” stores, and these tables seemed to be all working. The majority of the drug stores to-day do have more or less packages done up and still the most of them could increase the number, es- pecially if they are in a busy section. With the “speeding up” of the present generation quick service is what is wanted, and with the regular sizes of flour, salt, sugar, oatmeal, etc., the public is accustomed to original pack- ages. The chain stores on the other hand occupy more the position of a cutter and with their immense output can usually under-buy the individual but their overhead and lack of real interest of many of their help offsets to a large extent their discounts. The largest factor in the successful running of a chain system of stores is the selecting and training of the right lieutenants. A person may own and run three or four stores or as many as he can per- sonally supervise, but in picking out the men for a real line of chain stores is where the many fall down. The man- ufacturing and pushing of their own goods is a big feature of the chain stores and the individual retailer can certainly compete with him there. By maufacturing first class articles that can be backed up with a_ personal knowledge of their quality a druggist has not only a good talking point but it enables him to build up a nice side line. Talking with a pharmaceutical friend the other day on the subject of manufacturing one’s own preparations he said that during his conversation with an outside druggist he asked him how his business was and the reply that he received was, that with the chain stores and the “five and tens” business was rotten, later on he sound- ed him on the manufacturing of his own medicines; “there is nothing in it,” he said, “you can buy any one of them cheaper than you can make it.” This pharmacist suggested that if business was so slow why not try making a few articles, it would at least keep a person’s mind busy and also give a splendid opportunity to show one’s ability to the public and to interest the local physician. There is quite a num- ber of physicians who if they have con- fidence in the druggist would prefer to have him make up their special formulas, where they can be sure of them, that some large pharmaceutical house situated in some distant town. There is another thought: If the pharmacist instead of selling a few patent pills for every backache that came into the store would offer to make a few simple urine tests and if the conditions were serious send the customer to some near by physician, even if the analytical work was done free, it would increase the better feel- ings all around which in the end could not help but make for better trade. George Garrie King. ——_~-.~_____ Elixir Phosphate of Iron, Quinine and Strychnine. Quinine Sulphate ________ 128 grn. Iron Phosphate, Soluble __ 256 — grn. Strychnine Sulphate _____- 2% grn. Aromatic Spirit ~...______ 6 oz. Dist Water 2 4 oz. Simple Syrup _____----_- 6 oz. Simple Elixir _._.to make 16 oz. Dissolve the strychnine sulphate in the aromatic spirit contained in a flask, add the quinine sulphate, place the flask in hot water and shake it well occasionally. Then dissolve the iron phosphate in 4 fl. oz. hot water in a capsule, add the syrup, and heat nearly to the boiling point, then pour hot so- lution, all at once, into the flask con- taining the alkaloids in solution, and shake well immediately. When cold add enough simple elixir to make 16 fl. oz. Allow to stand 24 hours, and then filter. Aromatic Spirit For Above. On Comander 2 20 min. On Lemon = 25 min. Oil Star Anise _..-. 10 min. Oil Bitter Orange Peel ___. 40 min. Deod. Alcohol ____-- to make 6 fl. oz. Let stand twelve hours before using. ee Tooth Powder. Powdered cuttlebone, 4 0z.; powdered orris root, 6 oz.; powdered castile soap, 4 oz.; powdered magnesia carbonate, 1 oz.; precipitated chalk; 2 Ib.; oil rose, 34 d.; oil wintergreen, 16 d.; oil pep- permint, 16 d. Mix. Run through sieve. 2. Precipitated chalk, 6 d.; soda per- borate, 1 dr.; powdered soap, 20 gr.; powdered orris, %4 d.; powdered myrrh, 20 gr.; oil peppermint, 15 d. 3. Powdered cuttlebone, 6 0z.; pow- dered orris root, 6 0z.; powdered cas- tile soap, 4 0z.; powdered magnesium carbonate, 1 0z.; precipitated chalk, 2 lb.; oil of rose, 32 d.; oil of winter- green, 16 d.; oil of peppermint, 16 d. Mix and run through sieve. This can be tinted if desired. —__2<-.—__—_ New Way To Clean Silver. The housewife may try this method for cleaning silver, which works quite satisfactorily. Place the silverware in an aluminum pan containing a hot solution consist- ing of one teaspoonful of washing soda and of salt in a quart of water. Elec- trolytic action takes place, causing the tarnish to separate. It can be easily wiped off. This method is somewhat hard on the pan, as the aluminum will be cor- roded. A sheet of aluminum in an ordinary enameled pan will serve the purpose quite well and may be renewed as occasion requires. Such sheets are now a marketable commodity. —_—_.. >< ——————— Foot Powder The ordinary old-time foot powder is composed principally of some such base as talc and starch, together with a little boric or salicylic acid. A mod- ification of this old formula is as fol- lows: Salicylic Aca 22000. 02 6 drs. Bove AC 3 ozs. Powdered Elm Bark ____----- 1 oz. Powdered Orris ~...__-.--._-- 1 oz. Tale 22 ee 36 ozs. Oxygen-liberating liquids and pow- ders seem to be in favor for cleansing wounds and feet. A typical formula for such a powder is: Sodium Perborate ____------ 3 ozs wine Peroxide _.... 2 ozs Gate 2 15 ozs. Freckles. Ammoniated Mercury __-------- 4.0 Water (oo 0.5 White Vaseline _._.__..---- q. s. 100. Another freckle cream is: Precipitated Sulphur ~----------- 30 Zine Oxide 200 15 Sweet Almond Oil ---.----_----- 30 Anon 2 25 Triturate well in a warm mortar. A liquid preparation is made as fol- lows: Zinc.-Sulphocarbonate ____--_--- 5 Givycemine 28a es q. s. 100 Perfumes to suit. te Almond Sunburn Lotion. Almonds, Blanched __------ 1. de. Boman ee 20 grs. Tincture Benzoin ______-__- 50 min. Orange Flower Water _--. 3% ozs. Solution of Hydrogen Perox. % oz. Bruise the almonds, dissolve the borax in the orange flower water, and triturate the almonds with successive portions of the latter. Strain through muslin cloth, and add the tincture of benzoin and hydrogen peroxide. a eee Mosquito Powder. 1. Oil Eucalyptus __..._.-__ 1 oz. Powdered Talcum ______-- 2 ozs. Powdered Starch __-__ __ 14 ozs. This powder is to be rubbed into the exposed parts of the body to pre- vent the attack of the insect. 2. Oil Pennyroyal ...______- 4 ozs. Powdered Napthalin ______ 4 drs. Stare 16 ozs. Mix well and sift. This is to be used like the preceding. ——__?-e._____ Mosquito Cones. Powd. Charcoal _.. + 16 ozs. Nitrate Potassium ________ Z ozs. Catholic Acid 2 2.20.) lYozs. ineect Powder 8 ozs. Tragacanth Musilage, a sufficient quantity. Make into a stiff paste with the mucilage, and form into cones weigh- ing about one ounce each. —_2+s—____ Perspiration Liquid. A fairly satisfactory liquid prepara- tion used to prevent perspiration is a 2 per cent. solution of zinc chloride in water, colored and perfumed if de- sired. A. similar product enjoys a large sale which would indicate that it is at least effecive, and I doubt that it is harmful. —_+->_____ Bath Powder. Powdered Borax _____-________ 1 Ib. Ammonia Muriat. -.-----_____ 2 ozs. Synthetic Violet _--_-_-_______ 2 drs. Synthetic Heliotrope __________ 2 drs. August 1, 1928 MICHIGAN TRADESMAN 27 Remedy for Piles. Liquid Petrolatum -------- 1. gal. eee oo co WHOLESALE DRUG PRICE CURRENT Ol, Theobrom. ..-______- 2 12. Ib. Hot Water 2200 2% pints 4 f : : aus d va P Prices quoted are nominal, based on market the day of issue. Q. Rit. Strained Lemon Juice __-_. 3. oz. Hin. OMI. 2 6 des: Oil of Eemon .228 2 3 oz. Acids Cotton Seed ---. 1 35@1 50 Belladonna ------ @1 44 2 . e 3 Zoric (Powd.)__ 10 @ 20 Cubebs ee 50@6 7 Benzoin <----+=- @2 238 Ac. Hydrobrom, Dil, ~------ ozs. ule GCGal 15 @ % Bigeros oo 6 00@6 25 Benzoin Comp’d- @2 40 + el Cc Me @ fucalyptus -.--. 1 25@1 50 Buchu __---_---- @2 16 T se Gelsem. eo 2% ozs. one = a Pr 6 <4 Hemlock, pure-. 2 00@2 25 Cantharides ---- @2 52 Liq. Morphin. Hydrochl. ---. 1% ozs. Weaciatie 3%@ g Juniper Berries. 4 50@4 75 Capsicum --_--- - @2 28 Nitric oon 15 Juniper Wood -150@1 75 Catechu ---_-~-- @1 44 Aq. Chlorof. ~.---------- ad 72 ozs. Se oC @ 25 Lard, extra -.. 155@165 Cinchona —__--_- @2 16 >> 3 ee Lard, No. 1 -... 1 25@1 40 Colchicum ---.-... @1 80 Oi oh oi ag te 3%@ 8 Lavender Flow-. 6 00@6 25 Cubebs 2 76 eos Storax Ointment. ae ee ores 52 @ 60 ‘Tavender Garn. 85@120 Digitalis -----. @2 04 ive (ee ee 2 parts Remon —.....__ 00@5 25 Gentian -..._---- @1 35 tid Stowd 10 parts Ammonia Linseed, raw, bbl. @ 78 Guaiac -~-_-~----- @2 28 Aqui ee ee a Ly Water, 26 deg._. 06 @ 16 Linseed, boiled, bbl. @ 81 Guaiac, Ammon._ @2 04 Resin 2s 18 parts Water, 18 deg... 05%@ 13 Linseed, bid less 88@101 fodine ---------- @1 25 El ‘ 10 ‘ Water, 14 deg.__ o44@ 11 Linseed, raw, less 85@ 98 Iodine, Colorless_ @1 50 emi —------------=-----—- ee Carbonate _____- 25 eens arifil. * oo = a. Cig, ge “ Chlorid 7 @ 2 eatsfoot ------ ime @ Yellow Wax a------------- 10 parts ride (Gran.) 9 @ oe ome 4eete Bae @2 52 Melt the resin, wax and elemi, re- cies Olive, Malaga, Nux Vomica ---- @1 80 move from the heat, add the storax a 1 00@1 25 ota 2 85@3 25 oad a. bo = and oil, and strain. Fir (Canada) -- 2 75@3 00 green _____ * __ 2 85@3 2 Colne, Heamene es * ++ — Wir (oregon) -- , cos a5 OFange, Sweet 12 00@12 25 Rhian ——_—- @ Anticatarrh Essence. or 2 00@2 25 — pre ‘ cont = Paints wo I ee iganum, com For the Handkerchief and Inhaler. Perera — 3 50@3 75 Lead, red dry __ 13%@13% i 7 Barks Peppermint ---- 5 50@5 70 T.iq. formadehyd. B. P. ~------ 1 oz. : : Rose, pure _. 13 50@14 00 Lead, white dry 13% @13% : Cc : Cassia (ordinary)- 25@ 30 Lead, white oil. 13 13 1 : : e 4@13% Ol. pini --------------------- ons Cassia (Saigon) __ 50@ 60 Rosemary _ 1 25@1 50 Gchre, yellow bbl. @ 2% Ol. eucalypt 1 oz. Sassafras (pw. 60c) @ 50 Sandelwood, Ochre. yellow less 3@ 6 : ee See en Soap Cut (powd.) I, ---------- 10 50@10 75 Red Venet’n Am. 3%@ 7 Conc. essence of carnation ___- 1 oz. icq 20@ 30 Sassafras, true 175@200 Req Venet’n Eng. 4@ 8 Cone. essence of sweet pea 2 drs SANITARY Sassafras, arti’l 75@1 00 Putty 5@ 8 ie ee ee ‘HANDY PACKAGE ae Spearmint —_---- 8 00@8 25 ‘Whiting, bbl. @ 4% Conc. essence of wallflower _. 2 drs. ernies Siem = 150@1 75 whiting --------- 51%4@10 Alcoh. isopropyl ad 1 pint Te Cubeb ----- —----- @100 Tany ---------- 7 00@7 25 7, H. P. Prep._. 2 90@3 05 : P es QUALIFIED _ annnn----2=-- | @ 25 Tar USP ------ 65@ 75 Rogers Prep. -. 2 90@3 05 a ame uniper —~-------- 10@ 20 Turpentine, less 63@ 176 Pain Powders. : Prickly Ash ----.- @ 75 Turpentine, bbl. -- @ 56 Antipyrin 6 ers bas apethacut § 00@6 25 Miscellaneous VOR 2.22 : Caf 5 Saccharin s : : Extracts Wintergreen, anes Acetanalid -_--_ 57@ 75 : oF Se aa tuakes 60@ 65 iirc “nse 4m 2 W@ 12 Ol Cinoam 2.062 4 min. Licorice, powd. -- 60@ 70 wintergreen, art 75@1 00 ae ee and “a a Worm Seed __-~ 5 @5 75 be ost 2 Ph a 8 Flowers Wormwood —~ 20 00@20 25 ee Subni- 2 83@3 08 enacetin ---------------- grs Arnica 1 75@1 85 Hiosas Stal cc oe Se ees x xtal or i Chamomile (Ged.) @ 40 x 9 geCharig ok Ss: ; ( a a a Chamomile Rom. @ 50 Potassium é eine — Ga@ 39 . Cinnam _-~-~~---------- 4 min, Bicarbonate __.. 35@ 40 antharides, po. 1 50@2 00 ———_+- 2s ____ Gums eae _- Is@ 2 Calomel ——..---- 2 - 82 The Pastilles. hess romide —_ =. 69@ 85 5 pow 2@ ia . cia, Ist ..... 50@ &5 pgp ide 5 7) Carmine ______ 00@7 50 Ws 8 er. A Wonderful 10c Seller Acacia} tnd ~~ 45@ 50 Chiorate, grand. 23@ 30 Cassia Buds ——— soe 3 Menthol f 832 er : : : Acacia, Sorts --. 20@ 25 Chlorate, powd. Cloves wotn---s-- 40@ 50 Menthol __---------------- Ja gr. Sixteen different kinds of popular pain Pola oe ze - Ge Stal 16@ 25 ow Ztouered. 144@ 16 : . : : : oes ar 20W 5 ‘wanidG 0 30@ 90 oroform —__ 66 Ol. Eucalypt. ------------- On pun. candies are put up in this attractive Aloes (Cape Pow) 25@ 35 ee a 4 aa 75 Chloral Hydrate 1 ei 50 Teen. __....-._-------- 5 oz. package. pees oe Pow.) ae 80 permanganate _. 20@ 30 oa eS 12 85@13 50 +: : : : safoetida -__--_ 0 60 Pprussiate, yellow 35 45 ocoa Butter -.. 65@ 90 es Pini poe =locee si a A Beautiful Display Pa a ne) 00 Aan ali or @ 7 Corks, list, less 1000 to iquorice pastille mass -_-- : ampher —__-___ S@ 90 Gipsta 35@ 40 40-10% : , PACKED BY Guse et Bs Copperas ______ 2%@ 10 —— ee NATIONAL CANDY CO., INC. Guaiac, pow’d -- @ 70 Copperas, Powd. 4@ 10 Lemon Cold Cream. PUTNAM FACTORY Kino ------------ @1 25 Roots Corrosive Sublm 2 25@2 30 Kino, powdered_- @1 20 ~ Cream Tartar -. 35@ 45 Cera alb. GRAND RAPIDS, MICHIGAN i ae @1 25 wo So “— = Cuttle bone —____ 40@ 50 . : , ood, owdered_ ‘a o D t 5 White Ceresin, of each _._._. 12 0z. Sa ee aeons - Calamus ________ 35@ 15 ee Powder 4 o0@4 50 Opium, gran. 19 65@19 92 Elecampane, pwd. 25@ 30 mery, All Nos. 10@ 15 Buetee 65@ 80 Gentian, powd. - 20@ 30 Emery, Powdered @ 15 Shellac 75@ 90 Ginger, African, Epsom Salts, bbls. @ 03 CARBONATED SOFT frasncaoihs Dom, @) 12 cilaey Samaica: Wet EME putonta’ Ss Tragacanth ---. 2 00@2 35 “inser, Soe Srgot, powdered -. @4 00 Turpentine -~-_-- @ 30 Ginger, Jamaica, Flake. White -- 15@ 20 DRINKS eaaet scart soos oo Potmaldehyde, ib. 114630 : : i Insecticides Ipecac, powd. a @5 00 oe a a ee ~ of the Better Quality are in demand in Arsenic en 03g 20 Eres oa = x Glassware, full case 60%. ichi jal- 3lue Vitriol, v0 O8 “ey +<- . i Michigan all the year around, especial Bi, Viliol iece (9n@1T Orrin, powdered. tog 40 Glauber Salts, BAL GG ly during the hot months. Here is a list Bordea. Mix Dry 12@ 26 Poke, powdered 35@ 40 Gi. a | on of the leading Brands we stock: a 6a wm Oe @t 8 Glue, Brown Grd 16@ 22 : Insect Powder. 42%@ 50 Sarsaparilla, Hond. ae ee oe ee Ginger Ale, Carbonated— Lead Arsenate Po. 134%4@30 ground -------- 16 Giycedua a 00 40 Lime and Sulphur Sarsaparilla, Mexic. @ 60 Wong ead (o} rve : . Co a 75@ 95 R y t Se Dey cote 08@ 22 Squills -----.-~-- 35@ 40 jodine __.....__ 6 45@7 00 a e ‘ Paris Green --.. 24@ 42 Squills, ee ie = lodofurm 8 00@8 30 ess ase Doz. ase Tumeric, powd... 2 Load Sectata Cliquot Club, 15% 02., 2 doz. in case __-_---- $1.75 $3.35 Vio ow ae oe hCOTS Cliquot Club (Dry) 15% oz., 2 doz. in case__ : 75 3.35 EFesvee sr CC ee Saracen. a Mace, powdered_ @1 60 Canada Dry (Pale) 12 oz., 48 to case ~_------ 2.05 7.40 nin @1 05 Menthol ___--_- 7 50@8 00 Canada Dry (Pale) 12 0z., 48 to cases, 5 case lots_-__ 7.30 Buchu, powdered @1 10 Seeds Morphine -_-. 12 83@13 98 Canada Dry (Pale) 12 oz., 48 to case, 10 case lots___ 7.20 Sage, Bulk -_---- 25@ 30 Anise @ 35 Nux Vomica -_-- 30 Canada Dry (Pale) 12 oz., 1 doz. to case -~----.------ 1.85 Sage, % loose -_ @ 40 Anise, powdered 35@ 40 Nux Vomica, pow. 15@ 25 Canada Dry, (Pale) 6 oz. Size, 100 to case ___- 1.75 12.50 Sage, powdered,_- @ 35 Bird, 1s 13@ 17 Pepper, black, pow 57@ 70 Cantrell & Gemneene’ s 16 0z., 2 doz. to case __ 2.40 4.50 Senna, Alex. -_-_ 50@ 75 Canary ____---- 10: 16 Pepper, White, pw. 75@ 85 Cantrell & Cochrane’s (Pale) 12% oz., 5 doz. i Senna, Tinn. pow. 30@ 35 Garaway, Po. 30 25@ 30 Pitch, Burgudry- ne 25 to case 2.40 11.25 Uva, Ursi _.. 0@ 25 Cardamon __---- a4 Gusks 12@ 15 Vernor's 15% oz., 2 doz. to case ------------ 2.00 3.50 Coriander pow. .40 30@ 25 Quinine, 5 oz. cans @ 59 Vernor’s 24 0z,. 1 doz. to case -.------------ 2.60 2.40 i Dill “ 45@ 20 Rochelle Salts -_ 28@ 40 Vernor's 24 oz., 1 doz. to case, 5 cases, $2.35 Oils Wonnel 35@ 50 Sacharine -_---- 2 60@275 case; 10 cases 2.25 Pee Bitter, ieee 7@ 15 Salt Peter ____- 11@ 22 White Rock, 12 0z., 2 doz. to case ------------ 2.00 = 3.75 true —--.--~-~- 0@7 75 wax, ground -. 7@ 15 Seidlitz Mixture 30@ 40 White Rock, 1% Pins, 2 doz. to case ------ 2.60 5.00 Ahnanda, Bitter, Foenugreek, pwd 15@ 25 Soap, green --. 15@ 30 White Rock, Nips, 100 to case ___....__-____ 1.20 9.00 artificial —_--_ 3 00@3 25 Hem : 8@ 15 Soap mott cast — @ 25 White Rock (Pale Dry) Quarts, 2 doz. case -_ 3.20 5.75 Almonds, Sweet, ‘ Lobelia, powd. - ‘ "@1 60 Soap, white Castile, White Rock (Pale Dry) Pints, 50 to casse --__ 2.10 7.50 true —..28-_ 150@1 80 yrustard, yellow 17@ 25 Ss ee @15 White Rock (Pale Dry) Pints, 1 doz. to case —__--- 2.10 Almonds, Sweet, Mustard. black 20@ 25 Soa hite Castil White Rock (Pale Dry) Splits 100 to case --.- 1.65 12.25 imitation ~... 1 00@1 25 5, ae a Amb de __ 1 25@1 50 PPY ---------- less, per bar -- @1 60 Silver Spray (A Soft Drink) amen crude ed 1 5001 78 Quince ———------ 125@1 50 soaa Ash __----_ 3@ 10 120”, 2 dow. to case: $2.25 $4.00 a. 1 25@1 50 Sabadilla ------- 45@ be .Soda Bicarbonate 3%@ 10 7 oz., 4 doz. to case -----~--~-------~~------- 1.35 5.00 Bergamont ____ 9 00@9 25 Sunflower --.--- 12@ Soda, Sal... 02%@ O08 &' 40 12 oz., 3 case Lots $3.95 case; 5 case $3.90 case; ; Worm, American 30@ Spi Camph @1 20 Cajeput —_...___. 2 00@2 25 wy Levant . 6 50@7 00 pirits Camphor 10 cases ----~---------------------------------- 3.85 Cee Loan "oo or - Sulphur, roll ---- ie 10 CASOr =k 1 55@1 80 Sulphur, Subl. -- ‘2 10 Cedar Leaf .--. 2 00@2 25 Tinctures Tamarinds - ---- 25 aze tine er ins rug ompany Citronella ------ i ear a aca — ane Tartar zeae me vg S @loves ¢onite _..__._. urpentine en. MANISTEE Michigan GRAND RAPIDS Cocoanut Alees) 2220 @156 Vanilla Ex. pure 1 50@2 00 Arnica @150 Vanilla Ex. pure 2 25@2 50 Acafoetida ------ @2 28 Zine Sulphate _. 06@ 11 28 and are intended to be correct at time of going to press. MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing Prices, however, are liable to change at any time, and country merchants will have their orders filled at market prices at date of purchase. ADVANCED Shelled Walnuts Smoked Hams = = AMMONIA Quaker, 24-12 oz. case 2 50 Quaker, 12-32 oz. case 2 25 Bo Peep, 24, sm. case 2 70 Bo Peep, 12, Ige. case 2 25 APPLE BUTTER Quaker, 24-12 oz., doz. 2 25 Quaker, 12-38 oz., doz. 3 35 AXLE GREASE mah . _ 4 35 Ps i 6 00 10 lb. pails, per doz. 8 50 15 lb. pails, per doz. 11 95 25 lb. pails. per doz. 19 15 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, ttc, doz. ____- 95 toyal, 6 oz.. doz. ____ 2: 70 2oyal, 12 oz.. doz. 5 20 Rovel 6 ib 81 2 Calumet, 4 oz.. doz. 95 Calumet, & oz.. doz. 1 95 Calumet, 16 oz., doz. 3 35 Calumet. 5 Ilb.. doz. 12 75 Calumet, 10 Ib.. doz. 19 00 Rumford, 10c, per doz. 95 Rumford, 8 oz., doz. 1 85 Rumford, 12 oz.. doz. 2 40 Rumford, 5 lb.. doz. 12 50 K. C. Brand Per case ie size, 4 Boe. 3 70 15c sive. 4 doz. _-_— 5 50 20c size, 4 doz. —---_- 7 20 oo sive. 4 doz. ______ 3 20 mb ore: 2 OO. 8 80 Sic size, 1 doz. —-- 6 85 410 Ib. size, % doz. _--- 6 75 BLUING JENNINGS The Oriainal Condensed a2 oz., 4 dz. cs. 3 00 a> Oz... ¢ Gz. cs. 3 15 Am. tsali,36-1 oz., cart. 1 00 Quaker, 11% oz., Non- freeze, dozen ee Boy Blue. 36s. per cs. 2 70 BEANS and PEAS 100 lb. bag Brown Swedish Beans 9 06 Pinto Beans 9 Red Kidney Beans_- 11 00 White Hand P. Beans 11 50 Cal. Lima Beans ._.. 11 50 Black Eye Beans -. 8 50 Split Peas, Yellow -_ 8 00 Split Peas, Green -_ 8 00 Beotch Peas ______-- 5 75 BURNERS Queen Ann, No. 1 and 2, doz. White Flame, and 2, doz. ume, No. 1 BOTTLE CAPS Single Lacquor, 1 gross oke., per gross ___. 16 Dbl. Laequor, 1 gross pkg., per gross . 16% BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 Corn Flakes, No. 124 Corn Flakes, No. 102 2 85 2 85 2 00 DECLINED Alacka Salmon Pep. No. B74 oo Pep, No. 282. 2 Ixrumbles, No. 424 a Bran Flakes, No. 624 Bran Flakes, No. 602 Rice krispies, 6 oz. __ tice Krispies, i oz. _. haife Hag, 12 1-lb. a Au tran. 16 oz. __... Ail Bran, 10 oz. All Bran, % oz. Post Brands. Grare-Nuts, 24s ....... Grape-Nuts, 100s Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, No. 0 Post Toasties, 36s —__ Post Toasties, 24s —- Post's Bran, 24s Pils Bean, 13s __...... Roman Meal, 12-2 lb._ Cream Wheat, 18 —_-- Cream Barley, 18 —... Baiston Food, 13 —_.. Maple Flakes, 24 Rainbow Corn Fla., 36 Silver Flake Oats, 18s Silver Flake Oats, 12s 90 lb. Jute Bulk Oats, Mae oo Ralston New Oata, 24 Ralston New Oata, 12 Shred. Wheat Bis., 36s Trscnt, 248 Wheatena, 18s BROOMS Jewell, doz. Standard Parlor, 23 ib. Fancy Parlor, 23 Ib.- Ex. Fancy Parlor 25 Ib. -—e eneorne---- moe bo by bo bo c be or totoron o bet DO DS DO bo oe OT BS OO eo co bo bo Do om Go Ge OO o co 9 75 Ex. Fcy. Parlor 26 Ib. 10 - Toy ee Whisk, No. 2 2 ie BRUSHES Scrub Solid Back, 8 in. -_-_ ) 60 Solid Back, 1 in. -.-. 1 1 Pointed Ends __------ i 26 Stove Shaker 1 80 No. 2 2 00 Peerless _....________ 2 60 Shoe No. 44 2 26 No. 2 2 00 BUTTER COLOR Dandelion __-.------ — 3 85 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. -_--- 12.8 Parafline, Gs _._____ 4% Paraffine, 128 .-.-.-- 14% Wiking _............ 40 Tudor, 6s, per box _. 30 CANNED FRUIT Applies, No. 19 ...... & 58 Apple Sauce, No. 10 8 00 Apricots, No. 2% 3 40@3 90 Apricots, No, 10 8 50@11 00 Blackberries, No. 10 7 50 Blueberries, No. 10 __ 13 00 2 3 Cherries, No. 2 -.--. 25 Cherries, No. 2% __.. 4 00 Cherries,: No. 10 __. 13 00 Loganberries, No. 10 8 50 Peaches, No. 2 -.._-. 3 76 Peaches, No. 2% Mich Peaches, 2% Cal. 2 25@2 60 rescnes, W ............ Pineapple, 1 sili. Pineapple, 2 sli. P’apple, 2 br. sl. P’apple, 2 br. al. P’apple, 2%, sll. P’apple, 2, cru. Pineapple, 10 cru. Pears, No. 2 Pears, No. 3% ......_ Raspberries, No. 2 bik Raspb’s. Red, No. 10 11 50 ro Black, Rhubarb, No. 10 Strawh’'s. No. 2 Strawb’s, No. 10 11 00 CANNED FISH Clam Ch'der. 19% oz. Clam Ch., No. 2 Clams, Steamed. No. 1 Clams, Minced, No Finnan Haddie, 10 oz. Clam Bouillon, 7 oz. Chicken Haddie, No. 1 Fish Flakes, small .. 1 % 2 1 35 2 75 2 00 25 3 30 2 KO 3 75 == a Cod Fish Cake, 10 os. 1 35 Cove Oysters, 5 oz. — 175 Lobster, No. %, Star 32 9@ Shrimp, 1, wet -.... 3 35 Sard’'s, %& Oil, Key —. 6 10 Sardines, %& Oil, k’less 5 50 Sardines, % Smoked 6 75 Salmon, Red Alaska 3 00 Salmon, Med. Alaska 2 40 Salmon, Pink Alaska 2 25 Sardines, Im. %, ea. _—S Sardines, Im., %, ea. 25 Sardines, Cal. __ 1 35@2 25 Tuna, %, Curtis , doz. 4 00 Tuna, %s, Curtis, doz. 3 20 Tuna, % Blue Fin _. 2 25 Tuna, is. Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut 8 30 Bacon, Lge. Beechnut 5 40 Beef, No. 1, Corned __ 3 10 Beef, No. 1, Roast _... 3 10 Beef, No. 2%, Qua. sli. 1 60 Beef, 3% oz. Qua. sli. 2 25 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions, s 3 70 Chili Con Ca., ls .. 1 $5 Deviled Ham, %s -.- 2 20 Deviled Ham, %s -_. 3 60 Hamburg Steak & Onions, No, 1 __..... 3 16 Potted Beef, 4 oz. _..1 = Potted Meat, 4 Libby Potted Meat, ie Libby. ous Potted Meat, % Qua. 90 Potted Ham, Gen. % 1 86 Vienna Saus., No. % 1 465 Vienna Sausage, Qua. 95 Veal Loaf, Medium . 2 25 Baked Beans Campbells 23 1 15 (Quaker, 18 oz. 1 05 Fremont, No. 2... 1.25 Snider, No. 1 95 Snider, No. 2 1 25 Van Camp, small —._ 90 Van Camp. med. —.._ CANNED VEGETABLES. Asparagus. No. 1, Green tips —-. 3 75 No. 2%. Large Green 4 50 W. Beans, cut 2 1 eg 75 W. Beans, 7 60 Green Beans, 2s 1 65@2 25 Green Beans, 10s .. @7 50 L. Beans, 2 gr. 1 35@2 65 Lima Beans, 2s,Soaked : ~4 Red Kid, No. 2 --.._. Beets, No. 2, wh. 1 ig? . Beets, No. 2, cut 1 10 Beets, No. 3, cut -... 1 > Corn, No. 2, stam. .. 1 18 Corn, Ex. stan. No. 3 1 88 Corn, No, 2. Fan. 1 80@2 36 Corn, No. 10 __ 8 00@10 76 Hominy, No .3_ 1 00@1 16 Okra, No. 2, whole ._ 2 15 Okra, No. 2, cut .... 1 76 Dehydrated Veg. Soup 980 Dehydrated Potatoes, Ib. 45 Mushrooms, Hotels ~. 33 Mushrooms, Choice, 8 os. 40 Mushrooms, Sur Extra 60 Peas, No. - 66 Peas, _ 2, Sift, as Peas, ao 2, Ex. Sift. a fs. CU 5 Peas, Ex. Fine, Brench 26 Pumpkin, No. 3 1 3501 6 Pumpkin, No. 10 4 00@4 76 Pimentos, %, each 12@1¢ Pimentoes, %, each -_ 27 Sw’t Potatoes, No. 2% 2 25 Sauerkraut, No.3 1 35@1 66 Succotash, No. 2 1 65@3 60 Succotash, No. 2, glass 2 . Spinach, No. 1 -....._1 3 Spnach, No. 2.. 1 60@1 90 Spinach, No. 3.. 3 26@2 50 Spira.ch, No. 10. 6 50@7 00 Tomatoes, No. 2 1 20@1 380 Tomatoes, No. 3, 1 96@3 26 Tomatoes, No. 10 6 00@7 50 CATSUP, Nut, small Beech- Ee | Lily of Valley, 14 oz._. 2 Lily of Valley, % pint 1 Paramount, 24, 8s ._.. 1 3 Paramount, 24, 16s __ 2 Sniders, 8 oz. Sniders, Quaker, Quaker, Quaker, Quaker, Quaker, eoee ene 8 oz. oO: 2 OR chk Gallon Glass 1 Gallon Tin .. OO DS pt ot pe CHIL! SAUCE Snider, 16 oz. -....... 3 30 Snider, 8 oz. -.... aon Soe Lilly Valley, 8 oz. .. 3 35 Lilly Valley. 14 os. .. 3 36 OYSTER COCKTAIL. Sniders, 16 os. ......-. 8 Sniders, 8 oz. _.--... 3 90 CHEESE. Roquefort .... |G Kraft, small itema 1 Kraft, American ..1 Chili, small tins .. 1 Pimento, 1 small tins Roquefort, sm. tims 2 26 Camembert, sm. tins 3 25 Lonrhorm (20 29 Wisconsin Daisy —--- 27 San SABO 3220 40 Brick 35 CHEWING GUM. Adams Black Jack -.-. 65 Adams Bloodberry --.- 66 Adams Dentyne __------ 66 Adams Calif. Fruit ---. 66 Adams Sen Sen -_ __--__ 65 Beeman’s Pepsin --.-.. 66 Beechnut Wintergreen. Beechnut Peppermint - Beechnut Spearmint -.- Doublemint Peppermint, Wrigleys ._ 65 « Spearmint, Wregileys __ 65 Juicy Fruit _,........... 65 Wrigley’s . Gg ETE 6 Zens ...... i 65 Teaberry: 3... ..- 65 CLEANER Holland Cleaner Mfd. by Dutch Boy Co. 30 in case ...-. 5 50 COCOA. Droste’s Dutch, 1 lb._- 8 50 Droste’s Dutch, % Ib. 4 60 Droste’s Dutch, % Ib. 2 36 Droste’s Dutch, 5 lb. 60 Chocolate Apples ce s 50 Pastelles, No. 1 ---—12 60 Pastelles, % Ib. ~.---- a 60 Pains De Cafe -.--- 3 00 Droste’s Bars, 1 doz. : 7 Delft Pastelles -.---- 1 lb. Rose Tin Bon o Bons 7 oz. Rose Tin Bon s Bons 13 oz. ‘cae De Cara- c- ....__.._.__..__.- 1 Rosaces _----10 8 % Ib. Rosaces ---- 7 80 ¥% Ib. Pastelles -.---- 3 40 Langues De Chats .. 4 80 CHOCOLATE. Baker, Caracas, %8 ---- 37 Baker, Caracas, %s ---- 85 COCOANUT Dunham's 15 Ib. case, %s and %s 48 15 ib. case, %8 -.------ 47 15 Ib. case, %8 -------- 46 CLOTHES LINE. Hemp, 50 ft. ____ 2 00@2 25 Twisted Cotton, ot. 4... 3 50@4 00 Braided, kt te one 50@4 00 Sash Cord HUME GROCER CO. ROASTERS MUSKEGOR, MICS COFFEE ROASTED 1 Ib. Package Mairnss 2... 36 Eiherty 2 25 Ouaker 42 Nelroe 2. 40 — House ------ 48 Reno 37 Revel Cae 41 McLaughlin’s Kept-Fresh Brands tins__ 48 tins__ 43 cart. 41 Square Deal, 1 Ib. cart. 38 Above brands are packed in both 30 and 50 lb. cases. Coffee Extracts Gro. Co. 1 ib. Pathfinder, 1 Ib. Table Talk, 1 Ib. Nat. Lighthouse, M. Y.. per 100 ------ 12 Frank’ s 50 pkgs. -. 4 25 Hummel’s 50 1 Ib 10% CONDENSED MILK 7 00 Leader, 4 dos. ------ Bagle, 4 dos. __....._ 9 00 MILK COMPOUND Hebe, Tall, 4 doz. .. . 60 Hebe, Baby, 8 do. -- Carolene, Tall, 4 gan 3 80 Carolene, Baby ------ 3 50 EVAPORATED MILK Quaker, Tall, 4 doz. -_ 4 60 Quaker, Baby, 8 doz. 4 40 Quaker, Gallon, % doz. 4 40 Carnation, Tall, 4 doz. 5 00 Carnation, Baby, 8 dz. 4 90 Datman’s Dundee, Tall 5 00 Oatman’s D'dee, Baby 4 90 Every Day, Tall ----- 4 80 Every Day, Baby ---- 4 70 Pet. Tal es oe 5 00 Pet, Baby, 8 oz. --_. 4 90 Borden’s Tall _..__. _. 5 00 Borden's Baby —----- 4 90 Van Camp.. Tall —--.-- 4 50 Van Camp, Baby —__-. 4 40 CIGARS G. J. Johnson’s Brand G. 2 Johnson Oe. Worden Grocer Co, — Airedale 35 0 Havana Sweets -__. 35 00 Hemeter Champion -- 37 50 Canadian Club --..-- 35 00 {Qittle Tom -_----..-- 37 50 T Moore Monarch 75 00 i Moore Panetris 65 00 es Sines Longfellow 95 00 Webster Cadillac _... 75 00 Webster Astor Foil_. 75 00 Webster Knickbocker 95 00 Webster Albany Foil 95 00 Bering Apollos .... 95 . Bering Palmitas -. 115 00 Bering Diplomatica 115 00 Bering Delioses __.. 130 00 Bering Favorita .... 135 00 Bering Albas -..... 150 00 CONFECTIONERY Stick Candy Pails Stentard _............ 16 Pure Sugar Sticks 600s 4 00 Big Stick, 20 Ib. case 18 Mixed Candy Kindergarten -_. _- . ad Oe 14 Soe Oo es a French Creams ---.----. 16 Paris Creams -.....-.-. 17 Groce an aL Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 75 Choc Marshmallow Dp 1 70 Milk Chocolate A A 4 78 Nibble Sticks .....__ 1 85 Chocolate Nut Rolls . : = Magnolia Choc -...... Bon Ton Choe. ----_-- : . Gum Drops Pails Anise: an os Champion Gums -----. a oe Challenge Gums .-.--. 44 Pavers ... 2 Superior, Boxes _.-.--. Lozenges Pails A. A. Pep. Lozenges 16 A. A. Pink Lozenges 16 A. A. Choc. Lozenges = Motto Hearts --.----- Malted Milk Lozenges 321 Hard Goods Pails Lemon Drops --------- 18 O. F. Horehound dps. -. 18 Anise Squares -.------ 18 Peanut Squaree __..-.-. 17 Horehound Tablets _.-. 18 Cough Drops Bxs Putnam’s —-..-------- 1 36 Smith Bros. —.------ —.- Package Goods Creamery Marshmailows 4 os. pkg., 128, cart. 665 4 os. pkg., 488, case 3 40 Speciaities Pineapple Fudge 22 Italian Bon Bons ..... if Banquet Cream Mints. 37 Silver King M.Mallows 1 25 Handy Packages, 12-10c 80 Bar Goods Mich. Sugar Ca., 24, 5c 15 Pal O Mine, 24, 5c -... 76 Malty Milkies, 24, 6c .. 76 Lemon Rolls ......-.-- 16 Trn inv, 24, $c —....... 75 No-Nut, 24, 5e --.-.--. 15 COUPON BOOKS 50 Economic grade 8 60 100 Beonomic grade 4 50 500 Economic grade 30 00 1000 Economic grade 37 60 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 ib.. boxes 2... 43 August 1, 1928 DRIED FRUITS Apples NY. Fey., 50 lb. box 15% N. Y. Fey., 14 os. pkg. 16 Apricots Evaporated, Choice ---- 22 Evaporated. Fancy ---- 28 isvaporated, Slabs ----- 17 Citron 10 ib. box -...----— 2 Ae Currants Packages, 14 oz. ~----- 19 Greek, Bulk, !b ------ 19 Dates Dromedary, 368 --.. 6 76 Peaches Byap. Choice 17 Evap. Ex. Fancy, P.P. 18 Peel Lemon, American .... 30 Urange, American -_.. 80 Raisins Seeded, bulk 8 Thompson's s’dles blk 07% Thompson's seedless, 15 oz. Seeded, 15 oz. California Prunes 60@70, 25 lb. boxes-_-@09% 50@60, 25 lb. boxes__@10 40@50, 25 lb. boxes__@11 30@40. 25 lb. boxes__@12 20@30, 25 lb. boxes__@16 Hominy Pearl, 100 Ib. sacks -. 3 50 Macaronl Mueller’s Brands 9 oz. package, per dos. 1 30 9 oz. package, per case 3 60 Bulk Goode Elbow. 20 Ib. Egg Noodle, 10 Ibs. -- i Peari Barley Chester 2 4 50 wee ee 7 00 Barley Grits ~--------- 5 00 Sage Mast incts 2. 10 Tapioca Pearl, 100 Ib. sacks _. 09 Minute, 8 oz., 3 doz. 4 . Dromedary Instant -. 8 60 FLAVORING EXTRACTS JENNINGS’ PURE FLAVORING EXTRACT Vanilla and Lemon Same Price og? F256 1% oz. __ 1 80 2% oz. __ 3 00 31% oz. __ 4 20 2 OZ. 2. 2 75 4 oz. __ 5 00 8 oz. _. 9 00 16 oz. __ 15 00 3% OZ. Amersealed At It 56 Years. Jiffy Puneh 3 doz. Carton _..._._. 3 35 Assorted flavors, FLOUR Vv. C. Milling Co. Brands Lily White _......... ® Harvest Queen ______ 9 8@ Yes Ma’am G ee aosas a 68 FRUIT CANS F. O. B. Grand Rapids Mason Halt pint ..... 8 ee One pint ___._ cman a ae One quart .... ........... 0 10 Half gallon 1.2 oon 46 Ideal Glass Top. Half pint . One pint One quart Half gallon 4 ; 4 ; i - H z i - < Sete August 1, 1928 MICHIGAN TRADESMAN 29 GELATINE 26 oz., 1 doz. case -. 6 50 3% oz., 4 doz. case__ 3 20 Jell-O, 3 doz. ~.------ 2 85 Minute, 3 doz. _------- 4 05 Plymouth, White ---- 1 55 Quaker, 3 doz. ------ 2 55 JELLY AND PRESERVES Pure, 30 lb. pails -.--3 30 Imitation, 30 Ib. pails 1 75 Pure, 6 oz., Asst., doz. 95 Buckeye, 18 oz., doz. 2 00 JELLY GLASSES 8 o2.. ver doz. _... 35 OLEOMARGARINE Van Westenbrugge Brands Carload Distributor aoe ih 21 Nucoa, 2 and 5 Ib. -- 20% Wlison & Co.’s Brands . Oleo Certified __________.._- 24 Nat ee 18 Special Roll ~--------- 19 MATCHES Swan, 144 ....____.___ 20 Diamond, 144 box —-- 5 0v Searchlight, 144 box-- Ohio Red Label, 144 bx Ohio Blue Tip, 144 box & Ohio Blue Tip. 720-1c *Blue Seal, 144 *Reliable. 144 Eee *Wederal, 144 -- *1 Free with Ten. CT ee ee ee OT me OT OT = Safety Matches Quaker, 5 gro. case_- 4 50 MOLASSES Molasses in Cans Dove, 36, 2 lb. Wh. L. 5 60 Dove, 24, 2% Ib Wh. L. 5 20 Dove, 36, 2 lb. Black 4 30 Dove, 24, 2% lb. Biack 3 90 Dove, 6 10 Ib. Blue L. 4 45 Palmetto, 24, 2% Ib. 56 76 NUTS—Whole Almonds, Tarragona. 26 Brasil, New -—.-_..-__ 24 Fancy Mixed -------- 25 Filberts, Sicily ------ 22 Peanuts, Vir. Roasted 114% Peanuts. Jumbo, std. 15 Pecans, 3 star ------ 0 Pecans, Jumbo ------ 40 Pecans, ——o -- 50 Walnuts Salted Peanuts Fancy, No, t ._..-.__ 14 Shelled Almonds ...__.-._--_- 60 Peanuts, Spanish, 126 ih. bags —--.--_- 12, Pilbertsa .........____... 32 Pecans Salted -------- 89 Wainuts 1 -—- a OF MINCE MEAT None Such, 4 doz. .-- 6 47 Quaker, 3 doz. case _. 3 50 Libby, Kegs, wet, ib. 22 OLIVES Jar, Plain, doz. Jar, Plain, doz. 26 og. Jar, Plain, doz. Pint Jars, Plain, doz. Quart Jars, Plain, doz. 1 Gal. Glass Jugs, Pla. 5 Gal. Kegs, each ---- 81% oz. Jar, Stuff., doz. 6 oz. Jar. Stuffed, doz. 9% oz. Jar, Stuff., doz. 3 1 Gal. Jugs, Stutt., az. 2 40 5 oz. 10 oz. OD RAT Ob eb ~~ i) PARIS GREEN Bel Car-Mo Brand 24 1 tb. Tins .......... 8 oz., 2 do. in case... 16 1b. palis ee 25 ih pane ie PETROLEUM PRODUCTS. From Tank Wagon. Red Crown Gasoline .. 11 Red Crown Ethyl ------ 14 Solite Gasoline 14 In Iron Barrels Perfection Kerosine -. 13.6 Gas Machine Gasoline 37.1 Vv. M. & P. Naphtha 19.6 1SO-VIS MOTOR OILS In tron Barrels Diente 66.1 Medium .....- 65.1 Eleavy 2.0 66.1 Special heavy --..-.-. 65.1 xtra heavy ...-... 65.1 Folarine “FEF ........ 65.1 Transmission Oil .... 65.1 Finol, 4 oz. cans, doz. 1 50 Finol, 8 oz. cans, doz. 2 25 Parowax, 106 lb. _... 9.3 Parowax. 40, 1 Ib. __ 9.5 Parowax, 20, 1 lb. _. 9.7 A Pod eprstrn) oe pais Ld Semdac, 12 pt. cans 2.75 Semdac, 12 qt. cans 4-65 PICKLES Medium Sour Non, 400 count -- 4 76 Granulated, 60 lbs. cs. 1 60 — Granulated, 36 2% Ib. Sweet Small packages -_--_---_____ 2 40 16 Gallon, 3300 .--... 2815 vriaai COD FISH - 5 Gallon, 750 ----— _- 9 00 de ay ag aE 2 _ % lb. Pure = we Dill Pickles Wood boxes, Pare -. 39 Gal. 40 to Tin, doz. -- 9 25 whole Cod _____-__--- 11 HERRING PIPES Holland Herring Cob, 3 doz. in bx. 1 00@1 20 Mixed, Keys -_------ 00' Mixed, half bbls. -. 9 00 PLAYING CARDS Mixed, bbls. —.------ 1 00. Battle Axe, per doz. 265 Milkers, Kegs 2. 1 10 Bicycle ......______..-- 475 Milkers, half bbls. —_ 8 ° KR K No way .. 3 50 orway _. i POTASH 8 Ib. pails ____-_--... 1 40 Babbitt’s, 2 doz. --_. 2 75 Cut Lunch -_----_--._ 1 66 Boned, 10 Ib. boxes _. 16 Lake Herring FRESH MEATS % bbl., 100 Ibs. _---__ 6 50 Beef Mackerel Top Steers & Heif. ____ 22 Tubs, 100 Ib. fncy fat 24 : Ciood St’'rs & H’f. 154%@23 Tubs, 50 count -_---. 8 0 Med. Steers & Heif. 291 Pails. 10 Ib. Fancy fat 1 18 Com. Steers & Heif. 15@18 White Fish Veal Med. Fancy, 100 Ib. 13 00 Mop a eee SHOE BLACKENING Good .2.._... 2246 2 in 1, Paste, dos. . 5 36 Medium (20 21 E Z Combination, dz. 1 35 Dri-Foot, doz. - ---.. 2 00 amb Bixbys, Doz. _---- £38 Spring Lamb —_------. 32 Shinola, doe. 22 90 Good ee ee ou ee 28 STOVE POLISH Medium —_-....._______ 26 Blackne, per doz. _--. 1 35 Poot 21 Riack Silk Tiquid, dz. 1 40 Black Silk Paste, doz. 1 25 Mutton Enameline Paste, doz. 1 35 food) — 18 Snameline Liquid, dz. 1 . Medium —............. 16 BB. Z. Liquid, per doz. 1 40 Poor Radium, per dos. —.. 1 & Pork bight hogs 2.0 11% Medium hogs --_------ 10% Heavy hogs —...--- 10% Dinh. Meu. | 26 Butte 2 ae Shoumers 00 2 19 Sparerips ss. E4 Néck bones —.....__- 06 Trimminias 2. 14 PROVISIONS Barreled Pork Clear Back _. 25 00@28 00 Short Cut Clear26 00@29 00 Dry Sait Meats D S Bellies __ 18-20@18-19 Lard Pure in tierces i 14 60 lb. tubs _.--advance % 50 Ib. tubs _._._-advance % 20 lb. pails _._-_-advance % 10 lb. pails _._-_.advance % 5 lb. pails __-_.advance 1 3 lb. pails _.-.advance 1 Compound tierces ~__. 13 Compound, tubs __---- 138% Sausages Boloana 2. 14 Eiver. 2. 2 Brankfort o2.0.00 Pore) 222.3 iv@m Vedat 22 Tongue, Jellied ------ Headcheese _.__.._____ 16 Smoked Meats Hams, Cer. 14-16 Ib. @28 Hams. Cert., Skinned 16-18. 1b. _ @eit Ham, dried beef IkKnuckles : _ @44 California Hams _._ @17% Picnic Boiled Hamme 22. 20 @22 Boiled Hams __---- @35 Minced Hams ---_ @20 Bacon 4/6 Cert. _. 24 @32 Beef Boneless, rump 28 00@88 00 Rump, new -_ 29 00@32 00 Liver Beet 20 Calf... | pe 65 Pork 200 10 RICE Fancy Blue Rose ___-- 05% Pancy. Head 222.0 07 ROLLED OATS Silver Flake, 12 New Process 2.0 2 25 Quaker, 18 Regular -. 1 80 Quaker, 12s Family -. 2 70 Mothers, 12s, China_. 3 80 Nedrow, 12s, China __ 3 25 Sacks, 90 Ib. Jute __ 4 25 RUSKS Dutch Tea Rusk Co. Brand. 36 rolls, per case ---- 4 18 rolls, per case ~_-- 2 12 rolls, per case -_-. 1 50 12 cartons, per case _. 1 18 cartons, per case -. 2 5 36 cartons, per case -_ 5 00 SALERATUS Arm and Hammer ~-. 3 75 SAL SODA Granulated, bbls. -_-. 1 80 Rising Sun, per doz. 1 35 654 Stove Enamel, dz. 2 80 Vulcanol, No. 5, doz. 96 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. _.-. 3 00 SALT Colonial, 24, 2 lb. ---. 95 Colonial, 36- re 1 25 Colonial, Iodized, 24-2 2 00 Med. No. 1 Bbls. .... 2 85 Med. No. 1, 100 Ib. bk. 95 Farmer Spec., 70 Ib. 95 Packers Meat, 50 lb. 57 Crushed Rock for ice cream, 100 lb., each 75 Butter Salt, 280 lb. bbl. 4 24 Block, GO Ib. —.-..- 40 Baker Salt, 280 Ib. bbl. 4 10 24, 10 lb., per bale _.-. 2 46 35, 4 lb., per bale ---. 2 60 50, 3 lb., per bale _... 2 85 28 lb. bags, Table -_ 42 “ Hickcory, nee -10 ib. ~ aI Per case, 24, 2 Ibs. -. 3 S Five case lots ------ 23 Iodized, 24, 2 Ibs. __-. 3 rH BORAX Twenty Mule Team 24, 1 Ib. packages -- 3 25 48, 10 oz. packages -- 4 35 96. % lb. packages __ 4 00 SOAP Am. Family, 100 box 6 Crystal White, 100 __ 3 85 Export. 100 box ___--- 3 Big Jack, 60s __---... Fels Naptha, 100 box Flake White, 10 box Grdma White Na. 10s WIM Os 0 OOO 3 ' Swift Classic, 100 box 4 40 Wool, 100 pox -_---- 60 Jap Rose, 100 box ._-. 7 85 Fairy, 100 box --.--- 4 00 Palm Olive, 144 box 11 00 Eava, 100 ho __.._.- 4 90 Octagon, 120 -..._._-_ 5 00 Pummo, 100 box ---- 4 85 Sweetheart, 100 box — 4 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 lge. 3 50 Quaker Hardwater Cocoa, 72s, box __-. 2 85 Fairbank Tar, 100 bx 4 00 Trilby Soap, 100, 10c 7 25 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 CLEANSERS ee poe } my potter erence eT 5 ! or Yomcest 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd, 3 dz. bx 3 75 Bon Ami Cake, 3 dz. 3 25 Belo 85 Climaline, 4 doz. ___. 4 20 Grandma, 100. 5c _... 3 55 Grandma, 24 Large 3 55 Gold Dust, 100s __--__ 4 00 Gold Dust, 12 Large 3 20 Golden: Rod, 24 __..-- 4 26 Tins, ¢ doz _ 2 4 50 La France Laun., 4 dz. 3 60 Luster Box, 54 ..... 3 75 Old Dutch Clean. 4 dz 3 40 Octagon, 96s —...---- 3 90 Rinso, 406 3 20 Rinso, 246 __..._ 5 25 ~ No More, 100, 10 ee 85 Rub. No More, 20 Lg. 4 00 ee Cleanser, 48, 20 Oe 3 85 Sani ‘Fiush, 1 doz. _. 2 26 Sapolio, 3 doz. —-_..__ 15 Soapine, 100, 12 oz. ~ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 24 Large —-. 4 80 Speedee, 3 doz. __---- 7 20 Sunbrite, 72 doz. __._ 4 00 Wyandotte, 48 ___--_- 4 75 SPICES Whole Spices Allspice, Jamaica ___- 25 Cloves, Zanzibar -_-. @38 Cagsia, Canton ______ @22 Cassia, 5c pkg., doz. @40 Ginger, African -_-- - @19 Ginger, Cochin -_---- @25 Mace, Penang _....._._ 1 39 Mixed, No. I _______. @32 Mixed, 5c pkgs., doz. @45 Nutmegs, 70@90 _____ @59 Nutmegs, 105-1 10 @59 Pepper, Black —___._ @4€ Pure Ground in Bulk Allspice, Jamaica __. @35 Cloves, Zanzibar @45 Cassia. Canton ies @2S8 Ginger, Corkin @a5 Mustard @32 Mace, Penang __.._.__ I 39 Pepper, Black @59 Nutmeces ____. . @59 Pepper, White @78 Pepper, Cayenne ____ @36 Paprika, Spanish a@Ad Seasoning Chili Powder, 15c __.. 1 35 Celery Salt, 3 oz. _._. 95 Sage, 2 of. ..2 2 90 Qnion Salt .......___- 1 35 Gare oo 1 35 Ponelty, 3% oz. ---- 3 25 Kitchen Bouquet ___. 4 50 Laurel Leaves __----- 20 Marjoram, 1 oz. ___--- 90 Savory, §£ o2. __... __ 90 Thynie, I oz. _________ 90 Tumeric, 2% oz. __-- 90 STARCH Corn Kingsfurd, 40 Ibs. -.-. 11% Powdered, bags _... 4 50 Argo, 48, 1 lb. pkgs. 3 60 Cream, 48- ) Ee 4 80 Quaker, 406-1 _....__._ aa Gloss Argo, 48, 1 lb. pkgs. 3 60 Argo, 12, 3 lb. pkgs. 2 96 Argo, 8, 5 Ib. pkgs. -_ 3 35 Silver Gloss, 48. Is _. ha Elastic, 64 pkgs. a Gg Piger, 48-1 3 7 Tieer, 5G Ibs. U6 CORN SYRUP Corn Blue Karo, No. 1% —_-_ 2 63 Blue Karo. No. 6, 1 dz. 3 67 Blue Karo, No. 10 a 40 Rea Karo. No. 236 __ 2 91 Red Karo, No. 5, I dz. 4 05 Red Karo, No. 10 3 85 Imit. Maple Flavor Orange, No. 1%, 2 dz. 3 36 Orange. No. 5, 1 doz. 4 75 Maple. Green Label Karo _. 5 19 Maple and Cane Kanuck, ver gal _.. 1.90 Maple Michigan, per gal. ._ 2 50 Welchs, per gal. .... $25 TABLE SAUCES Lea & Perrin, large__ 6 00 Lea & Perrin, small__ 3 35 Pepper 22) 1 60 Royal Min€ 2 40 Tobasco, 2 0Z. ...-_--~— 4 25 Sho You, 9 oz., doz, 2 25 Ap). Waree =... 4 75 Al email 2.22) 3 15 Caner, 2 0m 3 30 7 PT iP very Unequalled for? Stimulating and Speeding Up “Cooky Sales Obtainable from Your _ Wholesale Grocer Zion Institutions & Industries Baking Industry Zion, Ilinow, TEA Japan Medium 02. 27@33 Cheteea 37@46 Bancy 22). 54@59 No. I Nibbs — 54 1 Ih. pke. Sifting _____ 13 Gunpowder Choice 40 Pancy 2... 47 Ceylon Pekoe, medium -_..... 67 English Breakfast Congou, Medtum —_..._ Congou, Choice __.. 35@36 Congou, Fancy __-. 42@43 Oolong Medium. —_ & Chofee: - 45 Pancy 50 TWINE Cotton, 3 ply cone _._. 40 Cotton, 3 ply pails ...__ 42 Wool, 6 ply 18 VINEGAR Cider, 40 Grain _ 27 White Wine, 80 grain__ 25 White Wine, 40 grain... 19 WICKING No. 0, per gress _..._—s« 1 No. 1, per gross ___ 1. 26 No. 2, per gross ____ 1 &@ No. 3, per gross _._ 2 06 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 60 Rochester, No. 3, doz. 2 00 Rayo, per doz 75 WOODENWARE Baskets Bushels, narrow band, wire handles _____. 75 Bushels, narrow band, wood handles ____-. 1 80 Market, drop handle. 90 Market, single handle. 96 Market, extra _______ 1 60 Splint. large 8 50 Splint, medium —___ 7 60 Splint, small... 6 50 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each_. 2 55 3 to 6 gal., per gal. .. 16 Pails 10 qt. Galvanized -... 2 50 12 qt. Galvanized -... 2 75 14 qt. Galvanized -... 3 25 12 qt. Flaring Gal. Ir. 5 uu 10 gt. Tin Dairy —_... €-0¢ Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes. 70 Mouse, tin, &§ holes __ 65 Rat, wood ........ 1 00 Hat, snoring 1 00 Mouse, spring __._._ 30 Tubs Large Galvanized .... 8 75 Medium Galvanized .. 7 5@ Small Galvanized .... 6 78 Washboards Banner, Globe .__.__ 5 50 Brass, single ._.____.. 6 60 Glass, single ....._..__ 6 00 Double Peerless —_- 8 50 Single Peerless ____ _- 7 50 Northern Queen _._._ 5 50 Universal 6. 25 Wood Bowis i3 in, Butter __...... 5 00 15 in. Butier 9 00 lt in. Butter _...... 18 00 19 in. Battier |. 25 00 WRAPPING PAPER Fibre, Manila, white_ bag No. 1 Fibre ee Butchers D. KF. _....... 06% Kratt 07 Kraft Stripe 09% YEAST CAKE Magic, 3 dom ... 2 70 Sunlight, = dog. ...._ 2 70 Sunlight, 1% q@oz. _. 1 36 Yeast Foam, 3 doz. .. 2 70 Yeast Foam, 1% doz. 1 36 YEAST—COMPRESSED Fleischmann, per doz. 30 30 SIX CHAIN STORES QUIT As the Result of Independent Activity in Kalamazoo. What is believed to be one of the most effective campaigns yet under- taken to induce the public to trade with independent stores, rather than with those of the chain variety, was started last November in Kalamazoo, as the “Home Owned Stores Association” and now has spread to Battle Creek, Jackson, Lansing, Grand Rapids, Ann Arbor and numer us smaller towns in Michigan, while it is said to be begin- ning to attract national attention. ‘The movement is not a boycott and it is really not specifically anti-chain As a matter of fact, several chain stores are members of the as- sociation. But these chains are local- ly owned or else pay taxes and do their banking there. The five “Piggly Wiggly” stores in Kalamazoo, for ex- ample, are locally owned and operated and the owner is a booster for the as- sociation. The avowed purpose of the associa- tion is to encourage support of home- owned stores, and in doing so to build up sentiment against trading with stores that are owned by absentees. More than 300 retailers, or more than 90 per cent. of the tndependent stores of all kinds in the city, and practically all the wholesalers in all lines, as well store. as the banks, are co-operating in the movement. Peculiarly enough, the movement was started and has beer led by a man who is not a merchant. James M. Wilson conducts a gen- eral insurance business in Kalamazoo. Last year Mr. Wilson was one of the workers for the local community fund and when he went to some of the chain stores for contributions he was turned down cold. That started him thinking more than ever about the chain store problem. He mentioned the matter to a fellow worker who owns a bakery and the baker told him he was rapidly being forced out of business by chain store competition. Then Mr. Wilson was reminded that several of his independent merchant customers were so near on the rocks that they were having difficulty in meeting the premiums on their insur- ance. Wilson was not a retail merchant, but his business was being severely affected by the chain stores, neverthe- less. If the bakery closed down he lost that insurance; its 300 employes would be thrown out cf employment and they couldn’t keep up the prem- iums on their life insurance or take out new policies; if the independent retailers were forced out, that meant the loss of more insurance business for Mr. Wilson. Then there were the de- livery services which carried insurance with Mr. Wilson’s agency; they were getting less and less goods to deliver for the retailers, and the end appeared to be near for them. There just wasn’t any limit to the ramifications. Mr. Wilson determined to take the initiative. He called a mass meeting of local merchants and discussed the situation with them. Prior to this time the Michigan MICHIGAN TRADESMAN Wholesale Grocers’ Association had undertaken to foster sentiment in favor of locally owned stores by get- ting up an embiem to be placed on the door of such stores, proclaiming them to be home-owned stores and _ the Michigan Retai’ Wardware Associa- tion had also encouraged the move- ment by urging its members to display the emblem. It so happened that one of the lead- ers of this movement was in Kalama- zoo at the time and attended the mass meeting of retailers, telling them what his organization was doing. The Kalamazoo merchants immedi- ately adopted the name and symbol of the “Home-Owned Stores Associa- tion.” So far, so good. Put small, inde- pendent retailers are slow to give real co-operation in such an organization, and this was no ___ Not Familiar With Grace. When tea was over at the children’s party, the hostess asked the smallest boy if he would say grace. “What’s that?” asked the honored guest. “Why, don’t you know?” said the surprised hostess. ‘What does your father say when he has had a good dinner?” The small ‘boy searched his memory, then replied: “He rubs his chest and says: ‘Rich- ard is himself again!” ——_~>~-e—___ Should Stand Back of the Tradesman. Ithaca, July 28—Enclosed find check for $3 for renewal to the Tradesman. We feel that we must have the paper. We enjoy the Tradesman very much and feel that you are doing a wonder- ful work for the independent merchant in all lines of business. We surely think that every independent line of ‘business in this and other states should stand back of you and your paper. I wish we had more editors who dared stand up for the rights of the retailer and express themselves as the Trades- man does, A. A. Sprague, The Landlord Was Generous. “What is the rent of this room?” “Ten dollars.” “Does that include light?” “Electric light is extra—daylight is included in the price.” Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. !f set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too smali to open accounts. Lake Property — Cottage, four lots. Bear Lake, Manistee county. Cottage, Narrow Lake, Eaton county. Price right. S. Brunk, Eaton Rapids. 901 For Sale—General merchandise stock, two-story brick: building, solid concrete basement, living rooms up stairs. Hard- wood floors, hard plaster’ throughout. Water pressure on both floors. Stock and fixtures $25,000; discount for all cash. On main highway, farming and dairying district. Address Fred Kemper, Jenkins, Minnesota. 902 FOR SALE—Stock of shoes and men’s furnishings. All high grade merchandise, well assorted, easy to fill in where sizes are broken. Retiring from business after nearly thirty-five years of activity. Charles Forslind, Ludington, Mich. 903 For Sale—Grocery and meat market. Stock and fixtures at inventory. Or will sell half interest. Factory corner, one of best towns in state year round. Doing Reason for selling, good cash business. Address No. 904, e/o Michigan health. Tradesman. 904 FOR SALE — Hotel, nine furnished sleeping rooms well equipped. Pool and ecards below. Money maker. Reason for sale is health. Can deal direct with owner. Ik. D. Francisco, 121 Maiden Lane, Adrian, Mich. 896 LAUNDRY—SMALL, DOING A GOOD BUSINESS—Nearly new machinery. Will sacrifice for quick sale. For particulars write Home Laundry, Albion. Mich. 897 FOR SALE—General stock in excellent farming community in Central Michigan. Stock will inventory about $5,000. Reason for selling, have other business. Address No. 898, c/o Michigan Tradesman. 898 FOR SALE—Lake frontage, hunting lands, fur farms, cattle and sheep ranch- es. Tract of all sizes. G. J. Wheaton, Alpena, Mich. 899 Have farms and income property to exchange for general merchandise stock, clothing or shoes. Address No. 900, c/o Michigan Tradesman. 900 FOR SALE—Bstablished dry goods and grocery business in good thriving Mich- igan town of 700 population. Only dry goods business in town, and only two other groceries. Doing good cash busi- ness. Have best of reasons for selling. Address No. 887, c/o Michigan Trades- man. 887 MANUFACTURERS OF A PRODUCT of thirty-seven years standing wnat to hear from several salesmen able to take a sideline that has held and built itself where properly introduced. Men who have been on their territory some time and have made the smaller communities closely are wanted. To several such— who appreciate the significance of to- morrow and value a sound year to year addition to income—we will give active co-operation, exclusive territory, and full sales credits. Give details — territory. how covered, lines, etc. Address No. 888, c/o Michigan Tradesman. 888 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich. CASH FOR MERCHANDISE Will Buy Stocks or Parts of Stocks of Merchandise, of Groceries, Dry Goods, Shoes, Rubbers, Furniture, etc. N. D. GOVER, Mt. Pleasant, Mich. Consult someone that knows Merchandise Value. GET YOUR BEST OFFER FIRST. Then wire, write or phone me and I will guarantee you in good American Dollars to get you more for your store or plant of any description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich. Phone Federal 1944. Buyers inquiring everyday— 32 Muskegon Grocers Organize Blue Ribbon Association. North Muskegon, July 31—Some of the merchants of Muskegon and vicinity feeling that under the new competi- tion which now confronts us_ there must ‘be some kind of co-operation or association to keep up with the trend of the times; have fornied an associa- tion called the Blue Ribbon Whole- sale and Retail Association of Muske- gon, which consists of the representa- tives of the Hume Grocer Co., of Mus- kegon, and members of the Blue Rib- bon stores co-operating together for the mutual interest of its members, so that we will ibe able to better serve the public and to pass on to them the benefits we may receive through this association. This is, so far as we know, an en- tirely new idea and we hope to suc- ceed and have accomplished many helps to the individual merchants al- ready in its short existence that we never would have acauircd had we not organized. We enclose a typewritten copy ex- plaining the object of this Association and if you think it worth while to put this article in the Michigan Tradesman it will be appreciated by the members of this Association. B. Buwalda, Sec’y. The Ribbon The trend of the times is towards co-operation. This trend is shown in various ways; by the ution of members Blue Stores. of the same type of industry into as- sociations to further their common in- terests or by the union of manufactur- ers under the direction of institutes to free themselves trade abuses or by their aciual amalgama- tion into what might be termed trusts. The Ribbon Wholesale and Retail Association is an or- ganization formed along entirely new and unusual lines. For it is a uniting of the buyers and sellers engaged in the same mercantile business for mu- an organiza- from. certain Blue Grocers tual helpfulness. Such tion is unique in the mercantile world and is blazing a new trail for ‘business. The activities of the Association are directed by a joint committee consist- ing of representatives from the Hume Grocer Co. and the Biue Ribbon stores. This committee meets every week to consider matters of interest to its mem- bers. The ganization are as iollows: Gerrit Trap, J. N. Baustert, B. Bu- walda, H. Poirier, C. A. Kalthaus, and J. P. Heeres. The officers are as follows: 30ard of Directors of the or- President—Gerrit Trap. Vice-President—J. N. Baustert. Secretary-—-B. Buwalda. Treasurer—Henry Poirier. This new co-operation is demonstrat- ing its usefulness and is promoting a fellowship and = mutaal helpfulness which is destined to place business on a higher plane. The idea is bound to grow. —_—_222>___—__ Interesting News From Northern Michigan’s Metropolis. Traverse City, July 41—An old rattle trap was seen on the street, bearing these inscriptions: “Yes, this is a ford. John D. has one; Tom Fdison has one; Firestone drives one and vour car 1s a half brother to this cne. VanKenler, who operates a restau- rant sends his deposits to the ‘bank in the jaws of a dog. Probably the money is as safe as when it is carried to a _ depository in the hands of a giddy MICHIGAN TRADESMAN young ‘woman, who unconsciously ex- tends an invitation to purse snatchers to grab it. Joe Ehrenberg, a prosperous grocer of West Front street, granted credit to whomsoever sought such accommo- dation. Results were not those he had expected. Joe announced, the with- drawal of credit accommodations. He would sell for cash only. Again he was disappointed. His volume de- creased materially. Joe then resumed the granting of: credit -conservatively and since has flourished amazingly. Canners and growers are shipping cherries in car lots; also small pack- ages ‘by parcel post and express. Housewives go to the groves daily to earn pin money—from $2 to $2.50 per day. Midday lunches are prepared for husbands early in the mornings. The Traverse Bay Peninsula, from its base to the lighthouse on the point, is one solid field of green and red. Limbs of trees are bending ‘to the ground under the weight of cherries. The beauty of the scenery is beyond description. A cherry grove does not produce the profit of an oil well. The ground upon which the trees are plant- ed rhust be cultivated and the trees must be sprayed from time to ‘time, while the cost of picking and crating is an additional expense. When the grower is unable to sell his crop for more than six cents per pound the profit derived from the business is not large. Besides ‘there are taxes and in- terest on loans to be paid and other items of current expeuses to be pro- vided for. Between the grower and the table of the consumer wages are earned by the pickers and profits taken by the canners, the jobbers and the retailers. The owner of several stores in this city sold one of his chain to a young man who had managed the ‘business. The former owner immediately leased an unoccupied building in an adjoining block and opened a stock in competi- tion with his former employe. Was that fair? Having read an account of the cheat- ing of customers by unscrupulous at- tendants of filling staticns many per- sons now leave their cars to watch the indicators. Some attendants, when testing the quantity of cil contained in the tank, do not push the testing stick to the bottom, and thereby effect a sale of oil not needed. An attache of the Buick Motor Co. stated that every owner of a car should be on the ground when gas is taken in- to his tank, if, for no other reason than to see that the cap is firmly se- cured on the intake to the tank. The same individual claims that emergency brakes should be set firmly when a car is stored for the night. If the emer- gency is not so used, he declared, it is liable to ‘be out of order when needed. To keep the ‘brake in order, use it. Seemingly there is a lot of velvet in the auto insurance business. One company, known by many readers of the Tradesman, wrote policies of in- demnity on which the premium re- ceipts were $100,000 last year. Its ex- penses, including payment for losses, amounted to $24,000. A young man who purchased $10,000 worth of stock in the company was offered $12,000 for his shares sixty days later. He did not accept the offer. Arthur Scott White. —_—_.+2>—____ Eight New Readers of the Tradesman. The following new subscribers have been received during the past week: Schust Company, Lansing. Louis W. Blasy, Grand Rapids. Jacob Smith, Grand Rapids. Thos. E. Kedgeil, Coral. Trufant State Bank, Trufant. N. P. Nielsen, Trufant. Miller's Drug Store, Trufant. Home Dairy Co., Pomtiac. Every Housewife Should Have a Scale. ' To every housewife this is an im- portant matter, for no matter how cheaply an article may be priced by the chain stores, unless you are getting your full weight, you are paying more per pound than you thought you were. Rewcigh everything that you buy by weight from the chains, and maybe thereby your eyes will be opened. A certain chain store on June 22 ad- vertised potatoes at 19c per peck. The advertisement specifically stated that a peck was fifteen pounds. Incidentally, all names, locations and dates can be furnished. Enticed by this advertisement a lady bought a peck. She should have received 15 pounds; she receivd 13 pounds, a difference of two pounds, or 13% per cent. Instead of paying 19c, she actually paid 21%c, and 2lc was not a low price that day. It is not the figure in the advertise ment that saves you money, but hon- est weight and correct calculations. Do you ever notice the contents printed on the label of a can? It must be there, for the Government demands it. Now a standard No. 2 can is suppos- ed to contain 1 Ib. and 4 ozs. of the product—20 ozs. Most of the cheap canned goods ad- vertised by the chain stores have a 1-Ib. contents, or 18 ozs. Two ounces doesn’t seem much, but it is 1/10 or 10 per cent. of the contents. Thus the two cans you buy for a quar- ter, vou really pay for at the rate of 27% cents. The same thing applies aiong the whole grocery line. Some prices look cheap in an advertisment, but unless you know the weight of what you are buying you may be paying excess charges on your purchase. It is what your goods cost you in the kitchen and not in the newspapers which determines their economy. If you have a scale, use it; if you haven't buy one, buy one and use it. A week’s use of a scale will enlight- en you greatly on newspapers adver- tisements and the crooked and crim- inal tactics of the chain stores. 2-0z. —_—_> > ——— Swindled on a Very Old Game. Saginaw, July 31—Mr. and Mrs. Frank Greenwald, 2050 State street, would like to find the two strangers who yesterday afternoon sold them seven ‘bolts of cloth at $45 a bolt and then departed. The poiice have been asked to make a search. According to the police, this is the story the Greenwalds told: A stranger came to their store ves- terday afternoon looking for a tailor- ing location in that neighborhood. While he was telling them of his great desire to leave Bay City and locate in Saginaw, a second stranger arrived, carrying a large bundle containing sev- eral bolts of cloth. He said he was a sailor. The cloth, he said, he had ob- tained abroad and intended to give it to a brother, who had been a t&lor in Saginaw ‘but recently had moved West for his health. The tailor from Bay City wanted to see the cloth. After careful inspection he made an offer of $45 for a ‘bolt and the sale was closed. He wanted more, but the sailor de- clined to sell it to him. The sailor could talk only German, Mrs. Green- wald acting as interpreter. The own- er of the cloth said he wanted to do anita aawsnwcteit etn laren August 1, 1928 no more business witi the Bay City man. Then the plot thickened. The Bay City tailor told Mrs. Greenwald that if she could buy the remainder of the goods at $45 a bolt, he would pay her $10 profit on each ‘bolt. She entered into negotiations for the cloth and succeeded in obtaining all but two bolts, the sailor claiming he wanted to save the two for the cap- tain of his ship 25 a present. The tailor departed to get the money leaving the cloth he had purchased. After a lapse of about twenty minutes he called Mrs. Greenwald to ascertain it she had been successful, and, when informed she had, he announced he would be ‘back in thirty minutes with the money. He has not ‘been vack yet. The Greenwalds were short $15 of the purchase price, so the sailor who said he liked cigarets, took the balance of the account in fags and departed, but not until after Mrs. Greenwald had given him a lunch. The Greenwalds have the cloth, which is of little value, and the sailor and tailor have their money. The police believe the ma- terial was stolen. —E——— Corporations Wound Up. The following Michigan corpora- tions have recently filed notices of dis- solution with the Secretary of State: Western Reserve Condensed Milk Co., Coldwater. : Richardson Bir- mingham. Domestic Appliance Shop. Detroit. Edward J. Dore Co., Detroit. Park Corporation, Michigan Pin and Tag Co., Battle Creek. Heckel Construction Co., Detroit. Mark’s Auto Accessories, Grand Rap- ids. Economy Drug Co., Kalamazoo. Capital Amusement Corporation, Grand Rapids. Beaver Products Co., Inc., Detroit. The 378 North Saginaw Street Cor- poration, Detroit. Winter Park Properties, Inc., Detroit. General Waterproofing Co., Detroit. Lawndale Creamery Co., Saginaw. Warner & Swasey Co., Detroit. Michigan Smelting and Refining Co., Detroit. American ‘Cement Plaster Co., Detroit. Beaver Co., Detroit. —_ 22+ Gabby Gleanings From Grand Rapids. Grand Rapids, July 31—Lee & Cady have opened a fourth cash and carry store at Holland. It is managed by R. A. Schadalee and is located at the corner of Eighth street and Columbia avenue. The Miller Michigan Potato Co., with headquarters in Grand Rapids and operating 100 buying stations in the potato producing sections of the State, has changed its corporate name tc Albert Miller & Co. The change was made in order io indicate its close affiliation with the parent company, Albert Miller & Co., of Chicago, one of the largest exculsive handlers of potatoes in the United States. —_>-———_—_ Detroit The Southwest Detroit Lumber Co., with business offices on 19th floor Cadillac Square building, has been incorpprated to deal in lum- ber, fuel, etc., at wholesale and retail, with an authorized_ capital stock of $10,000 common and 40,000 shares at $1 per share, $5,000 being subscribed and paid in in cash. ———-_-2a?->__— Kalamazoo — Wilkins Tire Service, Inc., Main and Walbridge streets, has been incorprated to deal in auto ac- cessories, tires and tubes, with an au- thorized capital stock of $25,000, $14,- 000 of which has been subscribed and paid in in property. iar araaa ears cs amram: LOQONEDOQAD DAD OD ODOAD OD OD OADOAD AD ODM The Searching Finger of Fire Who wouldn’t like to have his name on the front page of the home-town paper and those of the surrounding towns, woven into a story of some big, worthwhile accomplish- ment? But suppose the story told of a disastrous fire—a fire which spread to other homes, per- haps made families homeless, some of them penniless, with helpless children clinging to despairing parents, wondering what it is all about. In the above picture you see the accusing scar of a previous rubbish fire in the rear of a retail store and in spite of it a second pile, awaiting the searching finger of fire, the stray spark, the discarded match or cigarette. Rubbish and litter is not only a serious fire hazard. It is an offense against public welfare with which no good citizen wants to be charged, because neglect of duty along these lines frequently leads to a diastrous con- flagration, bringing great loss toa community. ee OD SCOOT SSS ESSE West Michigan’s Finest When you next visit Western Michigan, arrange your schedule so that you may ex- perience the pleasure of a day or more spent at the new Whitcomb Hotel, overlooking the Lake, in St. Joseph, Michigan. You will find the accommodations ex- ceptional, the meals in the main dining room or the cafeteria appetizing, the rates reasonable. And, if opportunity offers, “tone up” with a mineral bath in the country’s finest bath department. Incidentally, many business houses and associations are picking the Whitcomb for their conventions. Hotel Whitcomb and Mineral Baths St. Joseph, Michigan With the Price Established through the manufacturers’ advertising-- your selling cost is less and profits more. Your customers recognize that the price is right when it is plainly shown on the label and in the advertising as it is in Baking Powder Same Price 25 ounces for 25c for over 3§ years You save time and selling expense in featuring such brands as K C. Besides your profits are protected. Millions of Pounds Used by Our Government amma — * “2 Day a $>—