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Forty-sixth Year

  
      

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GRAND RAPIDS, WEDNESDAY. AUGUST 29, 1928

©
ont
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N ara 2344

 

 

 

 

 

 

 

My Kind Of A Man

What matter to me how a man is born,
What creed he may worship by;

Small matter, indeed, how his clothes are worn
If only his aims are high.

What matter to me where a man may live,
On boulevard, alley or road,

If only some comfort to mankind he give;
If only he lightens some load.

What matter to me what his name may be —
He cannot be blamed for that;

The thing that matters the most to me

| Is, how does he take the gat?

If he fights like a hero when troubles befall,
And never tries passing the buck;

If he gets in the game and tackles the ball,
I admire the man for his pluck.

He’s just the man I would have for a friend,
A man who can give and take.

In the tempests of life such a man will bend,
But never such man will break.

Alson Secor

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

  
 
  

  
 
 
 
 
  
   

 

KILLS INSECT PESTS \

oy)
ore Contains
tte it
ee

 

 

 

 

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Quick Turnover,
Larger Profit

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Outdoors, the spray kills all the pests with
which it comes in contact, and keeps way other
mosquitoes for a considerable time. Just as
deadly is it to flies, roaches, moths and bedbugs,
though it is harmless to human beings. The

 

effectiveness of KIP is being heralded to the
public by attractive posters and car cards. This
consumer advertising is being tied up with the
dealer’s store by colorful window displays, counter
cards, and other advertising helps.

Use these helps now and your sales will mount
accordingly. Itis worth your while to do so, as the
profit on KIP is larger than on many staple
products. If you are not now stocking KIP, it
will profit you to get the full details of our Special
Dealer Offer.

Ask the Standard Oil Company (Indiana) salesman.

 

LOOK FOR THE RED

ous to persons.

 

AND BLUE CAN BEARING THE THREE-LETTER WORD KIP WHICH MEANS KILLS INSECT PESTS

FOR USE IN YOUR OWN STORE

Flies and roaches are no longer tolerated in the modern grocery, as the pests
are known to contaminate foodstuffs and spread disease. To combat them
quickly and with certainty of results, the wise grocer uses KIP. If foodstuffs
are covered while spraying is done, KIP may be used at any time without im-
parting any taste or odor to materials. Positively contains nothing injuri-

Prices: 1-gallon can, without sprayer, $2.75; 5-gallon can in-
cluding KIP Improved Sprayer, $10.

 

 

 

 

 

{
|
+

men er it SN

 

2H ans

|
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‘

 

 

  

Gu

ADESMAN

 

Forty-sixth Year

GRAND RAPIDS, WEDNESDAY, AUGUST 22, 1928

Number 2344

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

 

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

DEVOTED TO the best interests of business men,
SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cent
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
ald, 25 cents; issues five years or more old 50 cents.

 

 

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.

 

 

JAMES M. GOLDING
Detroit Representative
409 Jefferson, E.
EXPANDING TRADE.

The announcement by. Senor Don
Carlos D. Davila, Chilean Ambassador
to Washington, that the United States
now supplies Latin-American countries
with 39 per cent. of their total imports
will be especially interesting to those
who remember the widespread criti-
cism of our foreign trade policy in
Latin-America in the years immediate-
ly preceding the kaiser’s war.

Up to that time our exports to Latin
America lagged far behind those of
some of the leading European nations.
And one of the chief explanations,
which. incidentally, appeared to, have
a European origin, was that Americans
wouldn’t take the trouble to understand
and cater to the Latin-American psy-
chology. The result was that the
Europeans, who presumably were less
self-satisfied and more willing to un-
derstand the Latin Americans, got the
business.

If there were ever anything to that
theory, the fact that our Southern
neighbors now buy more from us than
from Great Britain, Germany and
France combined shows that they must
be well enough satisfied with our pres-
ent attitude and commercial methods.

As the Chilean Ambassador was
careful to point out, this flourishing
commerce with Latin America is in no
fundamental sense attributable to the
war. All the nations have had a full
decade in which to re-establish their
foreign trade and all now compete on
an equal footing the world’s markets.
If Latin America is buying more goods
from us than from Europe, it is ob-
viously because she prefers our prod-
ucts and not because European goods
are any the less available than they
were formerly.

The expansion of Latin-American
trade is, indeed, but one phase of the
growth of America’s foreign trade the
world over. Immediately after the
kaiser’s war we supplanted England
in the role of world banker. Simul-
taneously, our foreign trade began to

grow at such an astonishing rate that
we soon likewise became the interna-
tional Big Business Man. To-day pro-
duction in the United States is at such
a high level of efficiency and our Na-
tional wealth is so much greater than
we can invest at home that both Amer-
ican products and money are dominat-
ing influences throughout the civilized
world.

If our commanding position in the
world’s markets arouses amazement
and jealousy among some of our com-
petitors, it is because they have failed
to realize that industrial efficiency and
sound trade policies have
given us that position. Were the fact
understood and admitted, there would
be less loud whispering about Amer-
ica’s alleged efforts to establish a globe-
girdling “economic empire,” in which
all the other nations are presumably
to be reduced to a state of pitiful com-
mercial vassalage.

foreign

 

GAIN IN CARLOADINGS.

A year ago the general business sit-
uation was dragging and soon after
dropped into the reaction that created
a good deal of anxiety once it was
known to be present behind the din
set up by the prosperity chorus. Pres-
ent conditions make a better showing,
atlhough there are weak spots still in
the business and industrial picture.
For one thing, factory employment,
while it has dropped a little, measured
last month some 2.6 per cent. ahead
of July, 1927. At Detroit the figures
last week showed a 36 per cent. gain
over a year ago. The iron and steel
industry maintains operations above
the seasonal average. Outdoor work,
which is not included in the factory
figures, is also known to be in very
satisfactory shape owing to large crops
and to the numerous building projects
under way.

Adding to this evidence of improved
purchasing power is the increased
distribution movement as registered by
the gain in carloadings. The year to
date has shown a drop of some 3.3
per cent. under 1927, but in the last
week reported the loadings mounted
to the best level this year and were
some 2% per cent. above the corre-
sponding period a year ago. News of
the crops continues favorable, although
prices are still reacting.

Only the money situation causes
real worry to observers. It is being
more generally realized that low rates
encouraged several of the key activi-
ties which have enabled business in
general to make excellent headway.
If a curb on these activities comes
about through higher money rates, the
immediate outlook may not suffer, but
longer prospects are not to be re-
garded in any but a dubious light.

SOMETIMES FAILS.

In the report of one of the recently
organized institutes, issued during the
week, the interesting point was made
that if seven out of ten manufacturers
would operate on costs, plus a reason-
able margin of profit, and the remain-
ing three “inefficiently” or presumably
without knowing their costs, the sev-
en would consistently earn reasonable
profits. Perhaps this is a case of the
“wish being father to the thought.”
At least the outcome might not be
quite so simple as it is made to ap-
pear.

Suppose, for instance, that the pro-
ducer figures the cost and mark-up
only to have the competitor beat his
price by enough to take away a sub-
stantial part of the volume on which
his costs were based. That, automat-
ically, increases costs, because less vol-
ume means higher costs. On the other
hand, the competitor may have started
with a price which was too low for his
costs, plus a reasonable mark-up, but
which, due to added volume, turns out
to be the right price after all.

The question, then, seems to be re-
duced to one of deciding whether vol-
ume is to be lost in order to allow
for proper costs and a_ reasonable
mark-up cr whether a market price is
to be set that is likely to bring the
volume required for meeting costs and
the ordinary profit. Unquestionably,
this is the biggest problem-~in business
to-day and requires a clearer answer
than is available so far.
been considerable

There has
discussion about
eliminating non-profitable items, and
yet the penalty of a constantly dwind-
ling volume is not one that the average
producer cares to risk in spite of the
logic so often advanced.

 

INSECT ENEMIES.

At Ithaca there is assembled a group
of scientists who believe the militant
spirit of man can find a more import-
ant outlet than wars between nations.
Its members compose the Internation-
al Congress of Entomology, an organ-
ization devoted to the desruction of the
greatest enemies of the human race—
the insects. In their sessions, plans
will be discussed and methods de-
scribed for campaigns against such
foes as the boll weevil, the corn borer,
and gypsy moth, the Japanese beetle
and other marauders which inflict on
the United States alone an annual loss
of $2,000,000,000 and destroy the work
of 1,000,000 men.

Unlike the wild beasts which once
dominated the world, insect parasites
«appear to flourish in the presence of
men. Modern methods of production
and transportation have scattered them
over much of the cultivated earth,
bringing the boll weevil from Central

America to this country and the Japan-
The de-

vices of chemical and aerial warfare

ese bettle across the Pacific.

have been turned against them and
natural enemies loosed in their midst
without greatly reducing their num-
bers.

-

Obviously, no problem demands in-
ternational co-operation more urgently
than this. By pooling resources and
knowledge and by arranging for con-
certed action, the entomologists hope
to effect greater progress in what they
describe as mankind's most serious
war.

 

UNHAPPY FLORIDA.

Those courageous Floridans who de-
scribed the first of the gales which
swept their State last week as a
“zephyr” are enduring with equal for-
titude a succession of storms both
violent and destructive. Along the
east coast residents remain optimistic,
but other sections are asking the Red
Cress to aid hundreds of homeless.
Tropical disturbances are by no means
new in Florida. They seem, how-
ever, more serious in recent years be-
cause of the State’s greatly increased
population and its many new and val-
uable buildings. A storm which a
decade ago might inflict only minor
property losses can now cause heavy
damages by destroying new construc-
tion and the growing products of great-
ly expanded farms. The Caribbean,
breeder of hurricanes, boasts a highly
developed weather service, with prompt
and accurate forecasts. Profiting by
these and by its experience during the
last few years, Florida must eventually
build and devolp in such a way as to
endure heavy storms with far smaller
losses than now attend nature’s occa-
sional outbursts.

 

OBSTINATE OBSTACLES.

Christianity has been charged with
failure to accomplish its claims, but
to all men who take a long views of
the history of mankind, it must become
increasingly evident that the world was
not created in six days of twenty-four
hours, nor will it be perfected accord-
ing to any set time schedule.

God dees not work on a daylight or
time saving plan. He can and will on-
ly work as fast as man is able and
willing to, co-operate with him in help-
ing to work out man’s noble destiny.
No man can appreciate fully the mean-
ing of life until he has also graduated
from the college of hard knocks. We
must have experimental knowledge of
life in its vast reaches.
should preach until he has rubbed el-
bows with the realities of the modern,

No preacher

industrial business and social life from
the lowest to the highest circles-

 

2

Schust Co. To Double Size of Saginaw
Plant.

Saginaw, Aug. 21—A five-story ad-
dition to the Schust Baking Co. plant,
an addition that will more than double
the company’s output, was announced
Wednesday by Edward Schust, presi-
dent of the company. The addition
will be on the Michigan avenue side
of the present building on .Congress
avenue and will be erected at a cost of
approximately $200,000, Mr. Schust
said. It will necessitate the virtual
doubling of the force of employes,
which now totals about 400.

Plans and specifications will be com-
pleted within the next 10 days and it
is expected that construction of the
building will start within two weeks,
and will be completed late in the fall.

MICHIGAN TRADESMAN

ing plant also will be housed in the
new addition.

At the present time the Schust Co.
employs 390 persons and with the com-
pletion of the new addition this num-
ber will be practically doubled, Mr.
Schust said. More salesmen will be
taken on and the company plans to
launch an extensive expansion program
in its sales department. Formerly the
company has limited its operations
largely to Michigan, but with the new
program, Northern Ohio, Indiana, part
of Illinois and part of Wisconsin will
be covered. With the expected growth
in business the company plans to es-
tablish branch offices in various sec-
tions to care for the enlarged sales
territory.

Besides giving additional space for

To make room for the expansion
plans of the company three lots at the
back of the plant have been purchased
from Charles Light. The additional
property gives the company practical-
ly all of the ground from Congress
avenue to Irving street. Eventually
it is expected to house the entire plant
with its additional units in one large
building of uniform architecture, Mr.
Schust said.

—_+>+<-___
Speaking of Bills.

If I were doing business with a
wocdpecker I would rather have a past
due bill than one of his tattooed re-
ceipts.

Bills are funny things. They come
flat, round and pointed. They are the
megaphones through which squawks

August 22, 1928

incubators are hatching an alarming
percentage of bad eggs. More people
get drunk on open accounts than ever
did in open saloons. There is also a
family entrance.

One of the nice things about bills is
that the biggest and oldest ones cause
customers the least worry and _ the
bigger the bill the less the customer is
apt to complain about slow deliveries.
Many a frail customer would gladly
attempt to carry home a hotel range
if it could be charged.

Delinquent accounts generally try to
run up their bills when the Boss is out
for lunch. They know when he eats
better than do the members of his own
family. Many a clerk has been hook-
ed for fair while the boss was out to

lunch. You probably know one of

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The addition will compare with the
old five-story section, giving the build-
ing a uniform appearance. To give
even a more uniform appearance to the
building, towers are to be erected at
all four corners. Carl E. Macomber,
architect, designed the addition.

The addition will house the offices
of the company, giving over the entire
Congress avenue side of the building
for this purpose. The loading docks
now in the front section are to be torn
out and moved to the rear of the
building.

The newest type of machinery is to
be installed, including two of the
Baker-Perkins type of traveling ovens.
One of these ovens is to be installed
as soon as the building is completed
and the other soon afterward, Mr.
Schust said. The candy manufactur-

baking, the candy department will be
materially enlarged, Mr. Schust said.
New types of machinery and refriger-
ators are to be installed, making it pos-
sible to enlarge the output in this di-
vision as well as that of the baking
departments.

The addition is the fourth to the
plant since the company’s incorpora-
tion in 1905, the last addition having
been built in 1916. With the new
building the plant will have grown six
times its original size. The business
was organized by Henry Schust as a
bakery and in 1905 with that business
as a nucleus the organization was in-
corporated for the purpose of baking
biscuits, crackers and cookies. Shortly
afterward a candy manufacturing de-
partment was organized,

are registered and they also participate
in billing and cooing events.

Bills are literary chameleons. They
are many things to many people. To
a good customer a bill is a statement.
To those who are not so good, bills are
duns.

Bills are like Tom cats. They al-
ways start on schedule time but their
return is uncertain. Sometimes they
even forget to come back at all.

The best known bills are Current
and Delinquent. They are not sisters
although they sometimes originate in
That suggests a
name for one of them to which Cur-

the same families.

rent rightfully objects.

Bills are easy to start and hard to
stop. They grow fastest in poor soil.
They are bad enough the old way, but
modern improvements like installment

them. All of which suggests that it’s
hard to tell a bill from a beak.
—_—_+2+<-—_—
Will Have To Train Him.

“Maude says her husband disgraced
her on their honeymoon.”

“How?”

“On the steamer she wanted the
other passengers to think an ocean
trip was an old story to them, but al-
most as soon as they went on board
he pointed to a row of lifebuoys, and
asked the captain what was the idea
of all the extra tires.”

—_2+-2———
Typical Trip.

“What sort of a time is your friend
having on his motor tour?”

“Great! I’ve had two letters from
him—one from a police station and
the other from a hospital,”

 

 

 

“amen 9c TSE ORE ET

 

 

 

 

 

sone sO LEER IOT tt

 

ag PRO

August 22, 1928

The Actual Issues in the Present
Campaign.

Grandville, Aug. 21—The American
people need not complain of being left
in the dark as to the position occupied
by the two great political parties in
the coming presidential campign.

On the questions of prohibition and
tariff there is no middle ground. You
are either for or against these, as your
party affiliations may decide. To im-
agine that the Democratic party has
thrown off its allegiance to a tariff for
revenue only or that it will if given
the power, enact protective tariff legis-
lation is presuming too much.

To be on the safe side those who
still believe that the prosperity of the
country hinges on a_ sufficient tariff
will naturally flock to Hoover for
president. The low tariff men—and
there are millions of them honest in
their belief that the tariff of the Re-
publicans is mor¢ or less of a pred-
atory nature—will drop a silent ballot
for Al Smith.

There is no need of making this a
vituperative campaign. Gentlemen may
even differ on the prohibition question
and still be gentlemen. A modification
of the Volstead act is not likely to
come under a Hoover administration.
With Smith in the White House and
a Congress to his liking that act will
be endangered.

The argument that Smith as presi-
dent will be obliged under his oath to
enforce all laws with importiality will
not hold water. Where there are offi-
cers to-day opposed to Volstead en-
forcement there the most bootlegging
is carried on. We do not elect county
sheriffs who oppose some of the laws
on the statute book expecting them to
enforce them as. efficiently as we
would one who is pledged to the exe-
cution thereof because he is. wholly in
sympathy with such enforcement.

A reluctant official is not the sort
to deal with live questions of to-day.
With a president in the White House
pledged to the enforcement of the Vol-
stead act because he is in harmony
with such action will surely prove a
far more effective instrument of pro-
hibition enforcement than one who
does not mince words in expressing
his contrary views.

Honest men are aligned on both
sides of this liquor question as they
are on that of the tariff. Why, then,
become angry while debating the ques-
tion? It is for the American people
to decide how these things shall be
done and we surely cannot expect much
anti-liquor enforcement from the best
of presidents while he is personally
opposed to such enforcement.

Officers in sympathy with law en-
forcement should be chosen to repre-
sent the people. That is how this wet
and dry question will be decided at the
polls in November next.

The voter, man or woman, who be-
lieves there is more liquor consumed
to-dav than before the passing of the
prohibitory amendment will cast a bal-
lot in consonance with that belief.

Conversely if you, your wife, sister
and daughter believe the trend has
been the other way, you will naturally
aid by your ballots the cause Hoover
and the Republicans.

Let us be honest about this. as on
the question of the tariff. Whatever
have been your affiliations in the past
it is your duty to cast a ballot which
represents your convictions, no matter
whether your party has put forward
the man of your choice or otherwise.

The two great political armies are
squarely divided this year on the ques-
tions of prohibition and tariff. To ex-
pect the life-long Democrats, who
honored Buchanan and Cleveland in
the past, to vote for tariff protection
is to look for minnows in the dry bed
of a brook.

Although the last Democrat platform
did not pronounce so strongly for low-
er tariffs as formerly it cannot be ex-
pected that if given power they will
hold to Republican high tariffs.

MICHIGAN TRADESMAN

If you are a free trader you are a
Democrat; if you believe the Volstead
act should be toned down to meet the
demands of. moderate drinkers, you
cannot vote otherwise than for Al
Smith this fall.

The Republicans seem to know
where they stand on both these ques-
tions dividing the country to-day, and
it is because of this that there seems
to be a profound belief that Hoover is
going to win out.

‘There is no chance for deception
this year. Smith frankly admits his
wet sentiments, even though he is will-
ing to see that dry laws are enforced.
Hoover makes no apology for standing
squarely on the prohibition plank as he
has done in years past from choice’

Both candidates are honest men.
Personally one would be pleased to
meet them, yet they are diametrically
opposed along political lines, and none
may be so blind as not to know for
which man he or she will vote.

A hot campaign, you. say. Not
necessarily. The old sort of presi-
dential battles is not likely to return,
such as those which brought out great
crowds of marchers with torches and
cannons to hail the chief.

Old Timer.
—__2+ 2+ 2s—__-—

When On Your Way, See Onaway.

Onaway, Aug. 21—Should a man
step into your place of business and
extend his hand and say, “Hello, Bill,
don’t you know me?” a man whom
you believed had passed on_ fifteen
years ago, having read his name in the
list of fatalities of a train wreck, what
effect would it have on vour nervous
system? Such was my experience when
H. Wirt Newkirk, of Ann Arbor, a
very uncommon name, approached me
nearly shattering my foundation. H.
Wirt, at one time editor and founder
of the Luther Enterprise and prosecut-
ing attorney of Lake county, bears the
distinction of having Newkirk town-
ship of said county named after him.
A time when pine trees were more
numerous than blades of quack-grass
and a lumber-jack population predom-
inated and controlled the elections. H.
Wirt was also active in helping make
the good old U. S. a dry Nation by his
oratory. speaking from many platforms
when the contest was on. Washtenaw
county has extended him many honors
and his activities will continue equal
to his ambitions.

Airplanes will soon be numerous in
the vicinity of Onaway and may be
seen hovering over the city constantly
from now on, their destination being
the Black River Club on Silver Lake,
where a landing field has been com-
pleted. This preserve comprises 16,000
acres, embracing many beautiful lakes,
Silver Lake being the center, where
the buildings and clubrooms are situat-
ed. Many deer are feeding within the
enclosures. ‘Black River, both East
and West branches, furnish excellent
trout fishing, as well as Canada Creek,
where some of the best catches of the
sveckled beauties have been made.
Forest fires have been prevented or
kept under control for so long a period
that second growth timber and vege-
tation have made a wonderful improve-
ment in the country, furnishing cover
for game of all descriptions and shade
along the banks of streams.

: Onaway bears the distinction of hav-
ing a beaver dam within its city limits,
where the little animals are now ac-
tive in constructing and enlarging
their dam. ‘On a still night they may
be heard uttering their peculiar sounds
while the pond of water gradually rises
and the poplar trees yield to their cut-
ting and peeling, thus furnishing food.
While on your way, see Onaway.
Squire Signal.

—_———_-& oe...
She Was a Diplomat.
Woman (in crowded car, to her
friend)—-I wish that good-looking man
would give me his seat,
Five men got up.

 

 

 

 

 

 

Here’s Hot Weather Help

Not all your customeas can go to the
mountains, but you can help them to keep
out of the kitchen by serving

Shredded Wheat

It’s the whole wheat ready-cooked and ready-
to-serve. .. no kitchen worry or work. De-
licious with berries or other fruits . . . cool-
ing, refreshing and nourishing. Twelve large

full-size Biscuits . . . twelve ounces of real

food.
Made by

The Shredded Wheat Company
Niagara Falls, N. Y.

 

 

 

 

 

 

 

 

 

YOU
SPEND A LIFE TIME
CREATING AN ESTATE.
WHY NOT SPEND AN
HOUR SAFEGUARDING
IT BY MAKING A WILL?

THE

MICHIGAN [RUST

COMPANY

GRAND RAPIDS

 

 

 

 

 

 

4

MOVEMENTS OF MERCHANTS.

Muskegon—The Young Jewelry Co.
has moved from 834 Jefferson street to
14 Clay avenue.

Muskegon—W. P. Lahey is install-
ing a modern front in his clothing
store at 232 West Western avenue.

Big Rapids—W. A. Whitacre is clos-
ing out his stock of groceries at special
sale, preparatory to retiring from busi-

 

ness.

Muskegon—Frank’s Men’s Shops, of
Chicago, will open a branch store at
363 West Western avenue Sept. 1, un-
der the management of Leon Frank.

Three Rivers—M. H. Worline has
sold his interest in the pasteurized milk
business of Bonfoey & Worline to Earl
Tice and the business will be continued
under the stvle of Bonfoey & Tice.

Detroit—The Wayne Fibre Co., 974
Sherman street, has been incorporated
to deal in waste materials, with an au-
thorized capital stock of $25,000, $10,-
000 being subscribed and $8,000 paid
in in cash.

Detroit—The Colonic Therapy In-
stitute, 175 East Larned street, has
been incorporated with an authorized
capital stock of 100 shares no par
value, $1,000 being subscribed and paid
in in cash.

Detroit—Beverly’s, 8960 Grand Ri-
ver avenue, has been incorporated to
deal in wearing apparel, with an au-
thorized capital stock of $50,000, $35,-
000 of which has been subscribed and
paid in in cash.

Decatur—The Decatur Elevator Co.
has been incorporated to deal in grains,
produce and farm commodities, with
an authorized capital stock of $15,000,
$6,000 of which has been subscribed
and paid in in cash.

Escanaba — The Ludington Hotel
Co., 223 Ludington street, has been
incorporated to own and conduct a
hotel, with an authorized capital stock
of $20,000, all of which has been sub-
scribed and paid in in cash.

Detroit — Ray’s Exclusive Clothes,
134. Monroe avenue, has been incor-
porated to deal in men’s clothing at
retail, with an authorized capital stock
of $6,000, all of which has been sub-
scribed and paid in in cash.

Detroit—Dave’s, 1119 Farmer street,
has been incorporated to deal in drugs,
auto accessories, radios and furniture,
with an authorized capital stock of
$50,000, $10,000 of which has been sub-
scribed and paid in in cash.

Detroit—The Randolph Drug Co.,
1052 Randolph street, has been incor-
porated to deal in drugs and sundries
at retail, with an authorized capital
stock of $1,000, all of which has been
subscribed and paid in in cash.

Detroit—The Rosebud Candy Co.,
2669 Gratiot avenue, has been incor-
porated to deal in confections and syr-
ups, with an authorized capital stock
of $10,000, of which amount $1,200
has been subscribed and paid in.

Detroit—The Blue Ridge Coal Co.,
836 Book building, has been incorpo-
rated to deal in coal, coke and other
fuels, with an authorized capital stock
of 250 shares no par value, $5,000
being subscribed and paid in in cash.

Detroit — Abraham Goldsmith &
Son, Inc., 1732 West Jefferson avenue,

MICHIGAN TRADESMAN

has been incorporated to deal in fruits
and vegetables, with an authorized
capital stock of $5,000, $1,000 of which
has been subscribed and paid in in
cash.

Grand Rapids—Thomas & Cornell,
Inc., 403 Synnyside street, has been
incorporated to sell oil, gasoline, food,
soft drinks, etc., with an authorized
capital stock of $50,000, $40,000 of
which has been subscribed and paid
in in property.

Detroit—The Nicholl Chromium Co.,
2955 Gratiot avenue, has been incorpo-
rated to act as commission merchants
for merchandise of all kinds, with an
authorized capital stock of $5,000, $2,-
000 of which has been subscribed and
paid in in cash.

Carson City—Harvey G. Sessions
has sold his store building and stock
of general merchandise to Frank
Schlernitzhauer, who will convert it
into a five-and-ten cent store to con-
form to others he owns in Ionia, Beld-
ing and Greenville.

Detroit—The Industrial Surplus Ma-
terial Co., 687 Illinois street, has been
incorporated to deal in metals and
other surplus materials, with an au-
thorized capital stock of $10,000, all
of which has been subscribed and $5,-
200 paid in in cash.

Three Stowe-Mahrle
Co.. has been incorporated to buy,

Rivers — The

pack, preserve and can vegetables and
meats and deal in poultry and eggs,
with an authorized capital stock of
$30,000, $19,510 of which has been sub-
scribed and $4,877.50 paid in in cash.

Fordson—The George A. Desmoud
Co., 5018 Middlesex avenue, has been
incorporated to deal in plumbing and
heating apparatus and fixtures, with
an authorized capital stock of $5,000,
all of which has been subscribed and
paid in, $1,000 in cash and $4,000 in
property.

Allegan—Randall Barrett has sold
his interest in the Allegan Dairy, to
Harry M. Johnson, recent manager of
the Grand Rapids Dairy Co. and the
business will be continued under the
same style. Mr. Barrett and CE.
Gibson have taken over the dairy busi-
ness of Nicholas auth.

Muskegon Heights—The Lakeview
Fruit Growing Co., Sanford street and
Keating avenue, has been incorporated
to grow and deal in fruits, vegetables,
farm and dairy products, with an au-
thorized capital stock of 10,000 shares
at $7.25 a share, of which amount $22,-
011 has been subscribed and paid in in
cash.

Kalamazoo—Emanuel Schupan, 121
West Main street, has merged his mil-
linery and children’s wearing apparel
business into a stock company under
the style of the Manny Schupan Mil-
linery Stores, Inc., 121 West Main
street, with an authorized capital stock
of $10,000, all of which has been sub-
scribed and paid in in property.

Casnovia— The Casnovia elevator,
operated for more than forty years by
the Norris family, has been sold to the
St. Louis Roller Mills Co., of St. Louis,
Mich., and will be known henceforth
as O’Meilia mills, plant No. 2. The
The O’Melias have operated a flour
mill and feed mill at St. Louis for for-

ty-hve years and are equipped to carry
on the two businesses. John A. Lem-
kuhle, of St. Louis, has been made
manager here.

Indianapolis — Robert M. Rinke,
salesman of Kalamazoo, was seriously
injured last Thursday night north of
here while en route to this city to
spend two weeks with his parents. His
car was sideswiped by two other cars
and was partially wrecked. Rink suf-
fered severe cuts to both eyes from
the broken windshield. Physicians at
Kokomo performed an emergency oOp-
eration, but state he already had lost
the sight of one eye and probably
would lose the other.

 

Manufacturing Matters.

Grand Haven—The Bastian-Blessing
Co., manufacturer of soda fountains
and metal specialties, has changed its
capitalization from $750,000 to 117,500
shares no par value.

Lansing — The Motor Wheel Cor-
poration is completing a $100,000 addi-
tion to its Lansing plant, which is ex-
pected to be ready Sept. 1. The new
steel building is 75 by 500 feet and
adjoins the old Gier steel plant.

Dowagiac—The Nieder Rifle Cor-
poration, which has specialized in mak-
ing only rifle barrels, stocks and parts,
has installed machinery for making a
new rifle for big game shooting and
will go into production early in Sep-
tember.

Detroit—The Detroit Heliofloor Co.,
804 Farwell building, has been incor-
porated to manufacture and deal in all
kinds of floors, especially heliopore
floors, with an authorized capital stock
of $25,000, of which amount $6,500 has
been subscribed and paid in in cash.

Detrcit—The Uniphone Co., 3733
Beaufait street, has been incorporated
instruments

to manufacture musical

electrically driven and devices for syn-

chronizing music and sight with an

authorized capital stock of 1,000 shares

at $10 per share, $10,000 being sub-

scribed and paid in in property.
—_+2++__—__

Late Automobile News From Detroit.

Detroit, Aug. 21—Persistent demand
for automobiles has resulted in upset-
ting some well-established theories
about the ineviable character of the
Summer let-down. Plants ‘generally
are unusually active and in some cases
are even. stepping-up  production—
something not common in the heated
season. Buick, in particular, is work-
ing on a daily schedule of 1,300 cars,
the company’s high point for all time
and well above the figures for other
Augusts in the past.

Detroit employment has topped all
previous records. A weekly increase
of 4,244 is reported. This brings total
employment here to 278,040, or 73,613
more tean were working for the same
employers a year ago. And the pres-
ent figure exceeds by 3,705 the previous
high point reached in the Spring of
1926.

Employment by ford still stands at
close to 118,000, an all-time high fig-
ure. The bulk of the men, nearly
79,000, are working at the fordson
plant, where the matter of securing
adequate supply of all parts made un-
der the plant roof is making progress.
A considerable percentage of the labor
effort is being devoted to production of
major parts of the. Model T, but the
Model A is gaining steadily, if some-
what slowly, in daily volume. The
anproval of ford for substantially
every part of the new line has been

August 22, 1928

secured, and officials say that the long
wait for really impressive output is
about over.

Announcement of the new lines of
both Cadillac and LaSalle will be
made Aug. 23. Actual demonstration
of the new cars gives assurance that
distinct advances has been made in
speed with quiet, novel and improved
transmission and braking power. Out-
wardly and inwardly, the cars show
even closer attention to details making
for beauty and comfort.

Body production by Fisher Body
Corporation ,has reached tremendous
figures. Officials sav that the 1928
output will reach 1,500,000 and the
company already has to its credit a
daily turn-out of nearly 7,300 bodies
for closed cars. Employment is at
peak, with approximately 60,000 work-
ers on the rolls and nearly 40,000 of
these are employed in the thirty-five
plants located in Detroit.

To match the rapidly increasing
number of motor vehicles on the roads,
it is estimated that an annual expendi-
ture of a billion dollars will be requir-
ed for construction and maintenance of
roads and highways. The race be-
tween the output of vehicles and the
provision of enough thoroughfares for
them to run on is seen as a continuors
performance. Walter Boynton.

Ten Business Commandments of a
Shrewd Merchant.

Here are George Churchill's busi-
ness commandments. No matter what
you do to make a living, you ought to
find some helpful pointers on his list:

1. Don't wait for the other fellow
to come to you: go to him.

2. In competition with others. al-
ways give them the credit for being a
little smarter than you are. Then
work like the deuce to prove that they
are not.

3. If you have no money and little
credit, capitalize your personality.
Sometimes it pays to have a nerve.

4. Never
least of all to yourself—that you are
licked.

5. Keep your business troubles to
yourself. Nobody likes a calamity
howler. Besides, he finds scant favor
with the bankers.

6. Don’t be afraid of dreaming too
big dreams. It won’t hurt you to fig-
ure on owning a railroad even if you
have to compromise on a flivver.

7. Make friends; but remember that
the best of friends will wear out if you
use them too frequently.

admit to anybody—and

8. Be square even to the point of
finickiness, and you will have mighty
little occasion to complain of a crooked
world.

9. Take advice, but do -vour own
deciding.

10. Don’t toady. The world re-
spects the man who stands up on his
hind legs and looks it in the eye.

SO
Seven New Readers of the Tradesman.

The following new subscribers have
been received during the past week:

Charles Newman, Caledonia.

Joseph Lampen, Holland.

Walworth & McGregor, Jerome.

William R. Crosley, Webberville.

Henry Heinitz, Hemlock.

W. R. Roach & Co., Kent City.

C. E. Pottruff,-Grand Rapids.

oe. ——_______

Fred Boulton dealer in general mer-
chandise at Fostoria, renews his sub-
scription to the Tradesman and says:
oe wouldn’t be without it for three
times the price.*

es

 

 

 

 

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maces caremcaremesers

 

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———

 

August 22, 1928

MICHIGAN TRADESMAN

 

Essential Features of the Grocery
Staples.

Sugar—Jobbers hold cane granulated
at 6.45 and beet granulated at 6.25.

Tea—The market shows no marked
change from last week. Poor grades of
teas are rather weak, but better grades
are well maintained. Business is small
and from hand to mouth.

Coffee—The first hands market for
Rio and Santos remains unchanged for
the week, with business dull and the
market about: steady in Brazil. Milds
are unchanged from last week. The
jobbing market for roasted coffee re-
ports good demand, with no change
for the week.

Canned Fruits—The California fruit
line is quiet, with buying confined to
passing needs. There is no speculative
interest in the market at the moment.
Some operators are inclined to look
upon the present prices as stable, while
others maintain that any change in the
market will be upward, and that the
bottom has been reached.

—_

Canned Vegetables—Vegetables are
without radical change and are not in
heavy demand for later outlets. Most
of the buying is in the way of pick-ups.

Canned Fish—Continued reports of
the falling off in the catch of sardines
have resulted in a firm market, es-
pecially on Norwegian, which, while
unchanged in prices, are held firmly,
with some of the large packers with-
holding offers for the present. ‘The
smaller sizes wanted for the American
trade are most in demand. The bulk
of the catch is confined to the larger
sizes, which are not in favor here. It
is becoming evident that values of the
smaller sizes will enhance as soon as
fall trade becomes active. Reports on
the salmon situation tell of noticeable
increase in the consumption of salmon,
the result, no doubt, of the high prices
of meats and other substitutes. The
present price, averaging $1.65 for he
pinks, is considered rock bottom. The
situation on red salmon is not so favor-
able as the pink, owing to the larger
supply available and the fact that the
pinks have the preference. The situa-
tion in lobsters continue to favor the
seller, owing to the increased demand
and the fact that native stocks avail-
able are much lower than in general
at this time of the season.

Canned Grape Fruit—Spot stocks of
canned grape fruit are well sold up and
consist mostly of a few lots of, odds
and ends with little strictly fancy to
be had. Florida wil) not start can-
ning until October or early November,
and it will be Jan. 1 before there is
any new pack here for distribution. It
is estimated that the recent hurricane
in Florida has had no material effect
upon the canning situation, although
some canners say that the crops in
their immediate sections have been re-
duced about 10 per cent. Others an-
ticipate an increase in -the supply of
fruit for canning purposes, as the skins
have been bruised and the grape fruit
will not be suitable for shipping to the
fresh fruit markets.

“Dried Fruits—The situation in the
dried fruit line shows no change.
Raisins still maintain the same posi-
tion they have held during the last ten
days and with no reported change in

ing in steadily.

conditions on the coast there is very
little interest shown. Buying is nil.
Prunes are unchanged, with little or no
interest shown. Figs are moving along
steadily and the market has a strong
undertone. Orders are reported com-
An even stronger de-
mand is looked for, as stocks now are
becoming exhausted. Peaches remain
unchanged, dull and listless. There is
some slight demand and some _ pur-
chases are reported for present needs.
Future commitments are not being
made at this time. An abundance of
fresh fruits on the market is reported
because of heavy shipments during the
last few days. Apricots continue
strong, with a firm tone. Because of
the recent reports of crop shortages,
there are no indications of reduced
prices. The general dried fruit line,
with the exception of raisins and
prunes, can be considered as being in
fair shape, although large purchases
have not been reported.

Syrup and Molasses—Molasses is
unchanged for the week, with dull
business still reported. Both com-
pound and sugar syrup are seasonably
quiet at about unchanged prices.

Beans and Peas—AIl varieties of
dried beans are still dull at unchanged
prices. Dried peas are also neglected.

Salt Fish—The outlook for produc-
tion continues favorable along our
coast. With plenty of fish in the
waters and with calm weather, the
boats are anticipating a good catch.
The quality of the fish is reported as
being good. Reports from Europe are
as usual for this time of the year.
There is a little better interest and
with a better demand every indication
points to a stronger market. Prices
probably will be higher this fall.

Nuts—There has been little or no
change in the market, with the excep-
tion of some foreign nuts, especially the
Chaberts, Bordeaux, Mayette and Man-
churian walnuts. The first offerings
on the new crop of Bordeaux made
yesterday ask for second October ship-
ments from abroad the equivalent of
61c on the dock. The market is firmer
and the demand has been good. The
continued warm weather experienced
in the last week has shortened stocks
somewhat and with new goods not
moving as yet stocks-here may be ex-
hausted before the arrival of the new
goods. Brazils are strong and the de-
mand is good. The imports of Brazils
into the United States being the small-
est in the history of this type there
is every indication that the market
will continue to firm up. With an in-
crease in the demand higher prices are
anticipated.

Cheese—Continues in small supply
and rules at firm prices. Demand fair.

Olives—The increase in prices of
olives is now being felt on this side
and all holders are obliged to trade on
prices that are nearer the cost of re-
placement. There has been a general
advance in most sizes by some traders,
but ruling quotations are not generally
changed, although it will grow increas-
ingly difficult to buy supplies at these
levels. There is the usual lull in busi-
ness during the vacation period, but
because of the market’s strength the
trade is anticipating its wants a little
ahead of actual requirements.

 

Salt—All trade channels are report-
ed to be normally active for this time
of the season, although the demand
from ice cream manufacturers has
fallen off some because of the increas-
ing popularity of electric refrigeration.
The leading sellers have made some
advance in prices.

Sauerkraut—There is very little de-
mand for canned and bulk kraut at
this time. Jobbers are not in a buying
mood. The new crop has been quoted
at $12.50 for forty-five gallon barrels,
State.

Vinegar—The market is strong with
the demand for apple cider vinegar
very heavy. There was a shortage in
the last apple crop, and the new crops
are not ready. The market for dis-
tilled vinegar is shaping up better and
with an increasing demand for this
type, due to the coming in of peppers,
the market is firmer. There are no
changes in the quotations.

Pepper — The strengthening last
week of pepper markets abroad is
keeping holders in this market from
granting concessions and they gen-
erally demand full prices. There is a
considerable quantity of pepper here
which was originally purchased at high
prices and holders are anxious to force
values higher. There is virtually no
white pepper in the local market and
the price is nominal. The first of a
number of shipmenis is expected to ar-
rive here next Monday and it is
thought that prices at that time will
drop about 4c. There is a good inter-
est in nearby positions and dealers say
that a good amount of this white pep-
per has been sold. On the whole the
market has a steady undertone.

—___ 2.
Review of the Produce Market.

Apples—Transparents and Duchess
$1.75@2 per bu.

Bananas—5@5c per Ib.

Beets—$1.25 per bu.

Blackberries—$3.50 per 16 qt. crate.

Butter—The market shows a 2c ad-
vance for the week and is firm at this
writing. The receipts and the demand
are well matched at present. Jobbers
hold prints at 47c; fresh packed in 65
lb. tubs, 46c; fresh packed in 33 Ib.
tubs, 46%c.

Butter Beans—$1.75 per bu.

Cabbage—$1 per bu.

Calif. Pears—$3.75 per box.

Calif. Plums—$1.25@1.50 per box.

CCantaloupes—Arizona stock sells as
follows:

res, 4... $3.00
ampos;, 3265 3.00
Ces a 2
inte oe 1.25

Indiana melons 50c per crate lower
than above; Michigan osage, $3.50 per
crate.

Carrots—25c per doz. bunches of
$1.50 per bu.

Cauliflower—Home grown, $2.75 per
doz.

Celery—Home grown, 50@60c per
bunch, according to size.

Cocoanuts—$1 per doz. or $7.50 per
bag.

Cucumbers—Home grown hot house.
$1 per doz.; out door grown, $1 per
bu.

Dried Beans—Michigan jobbers are
quoting as follows:

5
€ OF. Pea Beans = $8.00
Licht Red Kidney --._--_____ 8.00
Dack Red Kidney ___.._ 8.25

Eggs—A dot of heated eggs are still
coming forward. Fine fresh eggs are
still comparatively scarce and firm.
Jobbers are paying 33c for strictly
fresh.

Grapes—Calif. Seedless, $1.25 per
crate; Calif. Malaga, $2.50 per lug.

Grape Fruit — Florida commands
$6.50@7 per crate.

Green Corn—25c per doz. for home
grown.

Green Onions — Home grown, 20c
per doz. bunches.

Green Peas—$2 per bu.

Honey Dew Melons—$2.25 per crate.

Lemons—Ruling prices this week
are as follows:

 

960) Sunkist: 60 $8.50
300 Sunkist =. 0 2. 8.59
S60; Red Ball 2202. 8.00
300 Red Ball ___.__..- oo 8.00
Lettuce In good demand on the
following basis:
Calif. iceberg, per crate ----_--- $4.50
Home grown iceberg, per bu. --$1.50
Outdoor grown leaf, per bu. ~--- 1.75

New Potatoes—$3 per bbl. for Vir-
ginia stock; home grown, $1 per bu.

Onions — Spanish, $2 per crate;
Walla Walla, $2.75 per 100 Ib. sack.

Oranges—Fancy Sunkist California
Valencias are now on the following

 

basis:
1260 ee $7.50
SO 8.00
76 0 ee 8.50
00 ee 9.00
216 2 9.00
05) ee 9.00
OO ee 9.00
Peaches—Elbertas from Tenn., $2
per bu.

Peppers—Green, 50c per doz.
Pickling Stock — Onions, $1.65 per
box; cukes, $2 per bu.
Pieplant—Home grown, $1 per bu.
Poultry—Wilson & Company pay as

follows:

Heavy fowls --. 25c
Lisht fowls 4.2 === 18c
Fleavy broilers _-. =. = 30c
Wo oT beolers 20 20¢

Radishes—20c per doz. bunches for
home grown.

String Beans—$1.75 per hamper.

Tomatoes—Home grown hot house,
65c per 7 lb. basket.

Veal Calves — Wilson & Company
pay as follows:

Woagey el
Geod 2 20c
Medium 17c
Poor 2 Tic

Watermelons — 40@60c for Indiana
stock.

Whortleberries—$4.25@4.50 per 16
qt. crate.

—_—_+++___
Thomas and K. & B. Out.

The rumor is current as the Trades-
man goes to press that Kroger has
bought the Thomas and K. & B.
stores in Grand Rapids.

2.2 ____

Battle Creek — The Taylor Candy
Co. succeeds Taylor-Made Candy, 55
Kalamazoo street, with an authorized
capital stock of $50,000, $11,000 being
subscribed and $5,000 paid in in cash.

 

6

MICHIGAN TRADESMAN

 

August 22, 1928

 

GRAND RAPIDS’ FIRST STAGE.

 

Graphic Description of Trip Ninety-
two Years —

Tradesman is indebt

ted to Hon.

t wing letter

ninety-tw years

mr take nth iret
ed AMAL Gh Nak Lae £ 4

   

  
  

», WE -

jie or train ina

r £ ured wenty-
Feb. 7, 1886—A dear
a few years ago,
write out some re-

f your early hfe in 1 Gran i
interesting to

 

would be

- ‘O. Sea pane: t hed
nondence in re-

  

   

 

onderful prospective ad-

f tracts of land Mr. Sear-

( lately bought. together with

Hon. Lucius Lyon, stank: in that part

of Sidican on Grand River. It con-
sisted of a large number of acres lyi

on Grand River at the Rapids.
afforded considerable water power,

constituting the great value of the

 

 

  

 

  
 

 

purchase.

N. O. Seargent being of a very san-
guine ter mper ament and in consequence
looking upon life in general as a great
adv re die aeate d in most glowing
terms tCe great advantage that must
accrue to my husband if he should cast
his lot with him in this great enter-
prise of developing the water power,

etc.. in this fresh and beautiful region
ot the Western World.

Of course, the picture was enticing,
both to my husband and father, who
were quite tired of the
wretched climate of Wilmington. My
had very ill the previous
summer with bilious fever and the sub-
ject had been agitated as to the pro-

priety of a change of residence before
Mr. Seargent by his enthusiastic let-
ters had turned their thoughts West-
ward.

At length it was
Calder, mv sister and myself should
take the initiative and start early in
April, 1836, for New York and thence
to the then Far West. Of course, the
novelty had a charm for us who had no
conception of any life but one of the
highest civilization and refinement. The
trip from Wilmi New York
was made by water, as was usually the

pecoming

  

bee n

sister

decided that Mr.

ngton to

case in those days, in preference to the
fatiguing journey bv stage coach, be-
fore the days of railroads.

We remained in New York and Bos-
ton about two weeks. taking the boat
to Troy from New York and then the

stage to Schenectady. The ride to
Schenectady was delightful, seated, as
I was from choice on the top of the

during the time taking in
scenery on ail sides.

Schenectady we
passage on a boat of the Erie
of which, of course, I knew

except from my geography. Every-
thing seemed to me more funny than
disagreeable, for in the spring the love
of adventure predominates over every-
thing else.

My sister and myself had the only
stateroom at the end of the boat and
enjoved immensely hearing the remarks
made by one and another, as each laid
herself or himself upon a shelf on the
cabin floor with his head protected by
a chair.

The order given by the captain was
that all passengers must be below at
10 o’clock, but from our stateroom was
an opening onto the deck and after re-
tiring to our room the captain would
open it and call down with Mr. Calder

stage and
the lovely

Arriving at took
Canal,

nothing

 

if we wanted to go up and
that they would help us. Of course,
we were only too willing and taking
wraps we would stand on a chain and
were lifted up intc the clear moonlight,
where we would sing, talk and dream
the dreams of vouth who looked out
upon life without one shadow cast on
the brilliant picture.

I remember one night of exquisite
heauty and colgr and enjoyment as we
passed through the picturesque scen-
ery of Lit tle Falls.

We found some pleasant acquaint-
ances on the canal boat. plaved games.
read books and often got off and
walked for exercise on the tow path,
gathering flowers, etc.

When we arrived at Rochester we
rested for a few davs, explored the
city and walked to see the aqueduct,
then a new and remarkable work. An
old friend of mv father’s, whom we had
met on the canal boat lived there. Mr.
Cread. He was our guide while we
were in Rochester and while looking
at the masonrv of the aqueduct mv
sister stepped back and the next in-
stant was lying on her back floating on
the water. Before one could think. our
old friend Mr. Cread. iumped after
her and, dragging her to the side drew
her out. Of course. the difficulty was
to get a carriage and take my sister
back to the _ hotel. She was wet
through her garments and shivering
with the cold. Arriving at the hotel
we got her in bed as auickly as pos-
sible and sent for a physician. Our
friend went to his house, changed his
clothes and was soon at our rooms to

to know

 

enquire after my sister, who had not
sustained any serious injury from her
+48
path

In a few davs we were off again for
3uffalo, where we spent a dav or two
waiting for a boat for Detroit. Such
was travel in the State of New York
in the vear 1836. One week or more
from New York City to Buffalo.

We had an uneventful but pleasant
trip from Buffalo to Detroit on the blue
water of Lake Erie.

Arriving in Detroit we went im-
mediately to the Michigan Hotel, then
kept by a Mr. Whales. At the hotel
we found Mrs. Seargent. a bright but
delicate looking woman, holding in her
arms her first born. Lucius Lon Sear-
gent. then four weeks old.

We remained in Detroit two or three
weeks, finding our introduction to
Western life very agreeable. From the
windows of my room, looking out upon
Jefferson avenue was a _ book and
stationerv store and a part of every
dav a delicate young man with blond

hair wouid be seated there, entirely
absorbed in his efforts to draw from

an accordion dulcet Straus. I became
so much interested in his evident love
of music, as well as his perseverance.
that I enauired who he might be. and
was informed he was a relative of the
proprietor of the store. This was my
first introduction to my friend P. R. L.
Peirce. who was in later years the
medium of bringing so much cheering
music and harmony into the life of Dr.
Hempel and myself.

Leaving Detroit early in the morn-
ing we traveled only as far as Ann
Arbor the first day, finding a comfort-
able hotel. the last until we rested at
the end of our pilgrimage in the house

Richard Godfrey.

I think we were just one week in
making the journey to Marshall, at
that time the location of the land office.
It was quite a study to watch the men
as they would rush into the dining
room, snatch a few morsels and then
stride out, overcoming all obstacles in
their struggle to be first at the office
to enter a piece of land. It was all
so new and strange to me. this struggle
for precedence. I sat back in my chair
watching these men in silent wonder
as I would have done at an exhibition
in a menagerie. We were in Kala-

mazoo just in time to take the first!

stage that ever went through to Grand
Rapids. I think we had essayed to do

 

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OF
i" | You’ll never forget it, you'll never A
regret it— you'll have the time of 7
i your life. Michigan’s 1928 State Fair
' has a treat in store for every man, 4
woman and child. See these vaude- a
. ville acts—headliners every one. See .
ie “A Night in Bagdad” a fireworks +
° presentation of unequaled splendor. +
le Hear the original Gypsy Barons. ¢
IS |g kAlSweet’s Listen to Bob Cruzet’s Orchestra. ‘J
; Band See Detroit society on imported 1

mounts at the Horse Show. See the
races, visit the midway, inspect the

   
 

r exhibits and displays, bigger and bet- '
y ter than ever before. Take two days to *
yy i do it right. You’ll enjoy every *
+) Y minute of the time. +
i> +
* y % The Original Clarkonians %& Wilson-Aubrey Duo [+
is %* Duncan’s Collies * Clark Troupe *
R * Billy Lorette * 8 Sarattos A
* Curtis Animal Circus * 4 Aerial Lorenzos
f * Ten Kikutas * Bacardie Trio y
. % Christiansen’s Horses * Cliff Curran ¢
+ * Auto Polo % The Auroras 4 '
ie % Van de Velde Troupe % McDonald Trio + {
. % Comical Crazy Car * CurtisTaximeter Act 7) :
oe pei ls o |
. MICHIGAN a

 

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STATEFATR

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Devt sept 228" : |

 

 

 

Howe Snow & Co.

Incorporated

Investment Securities

Grand Rapids
Fourth Floor, Grand Rapids Savings Bank Building

  

 

 

 

 

 

 

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August 22, 1928

MICHIGAN TRADESMAN 7

 

so. At 1 a.m. we were all ready and.
early as it was, must say we left the
incipient city of Kalamazoo without
any regret, for a more wretchedly un-
comfortable place could not well be
found, even in those early days of
Michigan.

We had seen James Lyman off ard
on, first at Detroit and then at other
places and soon after taking our seats
in the wagon, dignified by the name of
stage coach and had adiusted ourselves
as carefully as we could on the board
seats, who should jump in but our
fellow traveler, Charles Lyman, mak-
ing a party of four. Our driver, a Mr.
Compton, taking up his bugle, poured
out a blast which electrified us, then
gathering up the reins and raising his
whip, was off. A shout of “good luck”
from the by-standers sending us on on™
way in this first trip to Grand Ranids
through the heavy timbered land. Be-
fore leaving we had partaken of a
little breakfast and soon began to en-
jov the wild scenery, so new and
strange. The sun rose in glorious
splendor bringing out rare bits of color
in the soft spring foliage.

The last of Mav or first of June Mr.
Calder, who alwavs had a vein of quiet
humor running through his mind. and
Mr. Lyman, who was already a citizen
of Grand Rapids on his way home, en-
tertained us by many anecdotes of
life in the West, both of indians as
well as whites, so we all had a pleasant
time and many a merry laugh.

Our friendship with Mr. Lyman,
which began at that time, lasted al-
wavs.

As noon approached we began to be
very weary and shall I be so prosaic
as to sav it. almost starved. Our good
driver comforted us saving that very
soon we shall be at Moreau’s, where
we shall rest awhile and get dinner.
Sure enough, in a few moments in the
midst of the heavv timbered land he
picked up his bugle and poured out
such a blast of music as made echoes
in all directions. Our horses sprang
forward and we soon drew up at the
door of a log cabin in a little clearing.
Weary with our long drive we were
almost lifted out of the stage by the
strong arms of the gentlemen and,
entering the cabin, looked about for
a private room and_ bed where we
could rest while our dinner was being
prepared. Alas, the prospect was not
very inviting. The beds were sep-
arated by curtains of calico from the
main room and these beds with calico
pillow cases and spread met our view.

T protested that tired as I was IT would.

rather sit up that stretch my weary
limbs on such a bed. Mr. Calder.
however, insisted that we should take
some rest and so we finally vielded, my
sister on one side and I on the other
of the bed. after spreading our shawls
and pocket handkerchiefs on spread
and pillows.

In a minute we were off to the land
of dreams and knew nothing until we
were awakened by the dinner bell. We
enjoved a good meal to which we all
did ample justice.

Much refreshed by our rest and din-
ner we started once more at the blast
of the bugle for our convevance and
on we drove through the dense forest
and mud sometimes up nearly to the
hubs of the wheels. As the sun went
down and we were still many miles
from Grand Rapids, we began to feel
that we were going to the end of the
world, away from all civilization and
human sympathy. Very rarely did we
meet a creature only as we stopped at
some rude stable to change horses and
then plunge along again through the
mud and semi-darkness, for the moon
shed little light—just enough to make
the dense darkness visible.

My sister, utterly prostrated, became
very sick, causing us all much anxiety.
Every effort was made to keep her
courage up and make her as comfort-
able as possible.

Mr. Calder, taking out his watch,
lighted a match and said, “Eleven

   
  

o’clock and we shall soon be at the end
of our journey.” Just then a dim light
was discerned and then another. Our
driver said “We are at last at Grand
Rapids,” and blew a blast upon his
bugle which might have raised the
dead, then broke into a strain of really
exquisite music which rolled out upon
the midnight air in delicious strains.

Amid a burst of bugle notes we
drove up to the hospitable home of
Richard Godfrey, who had a comfort-
able house on the ground now occu-
pied by the Aldrich block. The win-
dows sent out a light to welcome the
travelers who were expected.

Mr. and Mrs. Seargent had passed
the previous winter under this roof and
had their rooms comfortably furnished.
They insisted upon our occupying their
anartments as our first home in the
West.

Mr. and Mrs. Godfrey met us most
cordially and strangers, as we were,
made us feel quite at home. Mrs.
Codfrev’s neice, a pleasant young girl,
added her sweet hospitality to the lav-
ish attentions of her aunt and uncle.
We were most comfortably cared for
by the kind strangers and a friendship
began then which strengthened only
as years glided on. All three of those
friends have long since passed into the
other life. but the memory of their
exceeding kindness will last as long as
life.

So ended the eventful day of our
going to Grand Rapids in the first
stage which ever entered it, just fifty
vears ago this spring. And now con-
trast that day with this.

At another time I will give you my
impressions of the then tovely hamlet
with its broad Grand River rushing
past and the beautiful emerald isles
resting on its blue bosom.

As T looked out of my windows in
the early morning I was enchanted
with the view. which was then indelibly
stamped upon my memory never to be
forgotten in all the changes which
have been wrought in that spot by
the march of civilization. Nothing has
ever conveyed to my mind the same
sense of rest and beauty as these lovely
pictures of long ago. Of course, the
march of improvement has to go on
where there is ground for it, but my
thought ever lingers with sweet mem-
ories over those early days in Grand
Rapids before nature’s beauty has been
destroved by the so-called progressive
hand of man. and heart snoke to heart
in accents of sweetest intercourse in
that little oasis in the midst of the
mighty forest. Mrs. J. P. Calder.

———_>-
Indirect Effect.

“T left a bottle of Scotch in the car
this morning.”

“Was it turned into the lost and
found department?”

“No, but the fellow who found it
was.”

—_—_2+2.___

Government ownership is the prod-
uct of loafing minds and _ loitering
ambitions. It is the indolent offspring
of a static mind. As a theory, it lacks
imagination, originality, inspiration and
romance. As an actuality, it is a stupid,
dull, languorous method of carrying on
the work of the world. It is the sub-
stitution of Government deficits for
private profits. It is a stubborn bar-
rier to industrial progress. It is the
Santa Claus idea of government, her-
alded by political sleighbell ringers. It
has never created anything except jobs.
It is destructive of growth of wealth
and productive of growth of debt. If
reform is needed in our industrial sys-
tem, it must come from within. Politi-
cal government is not adapted to in-
dustrial government, and_ industrial
government is not suited for political
government.—Henry Swift Ives. oS

 

 

 

The Brand You Know
by HART

eae

Fancy Quality

eae Wa

eWay
FOODS

TRADE MARK

  
  

Fruits Vegetables

Look for the RED HEART
On The Can

W. R. ROACH & CO.

General Offices
Grand Rapids, Michigan

 

i

 

 

 

 

‘

 

 

ie

 

WoRDEN (GROCER COMPANY
The Prompt Shippers

 

 

 

When You Sell
Morton House

COFFEE

You Know That It Will Satisfy :

|

WorRDEN (GROCER COMPANY
Wholesalers for Fifty-nine Years
OTTAWA at WESTON GRAND RAPIDS

 

 

 

t . THE: MICHIGAN. TRUST COMPANY, Receiver

ta

 

 

  
  

   

MAN-MADE WEATHER.
New York is not the only place
which suffers from semi-tropical heat
waves when the dog star is raging.
The same complaint is head from Eu-
Over there the
must be pretty high, seeing that it has

rope. temperature
stimulated a German scientist to pro-
pose a new method of “warding off
heat waves by the creation of artificial
clouds over cities.”

The creation of artificial clouds has
been the one great ambition of would-
weather in all
ages. The usual object is not so much
to combat the heat as to conquer
drought and produce rain. Some years
ago an American rain-maker achieved
considerable publicity by his reported
the flood gates of
heaven by means of a large tank filled

be manufacturers of

feats in opening
with certain mysterious chemicals. But
he dropped out of the newspapers, nor
have we heard any more regarding the
meteorological miracles essayed by the
United States Army Air Corps in drop-
ping sand on cloud banks.

The dream of regulating the weather
by scientific devices and ultimately by
acts of Congress is one of those pleas-
ant hopes, like the transmutation of
elements and the manufacture of gold,
which mankind will not willingly let
die.
been encouraging.

There is at
and
which

The results, however, have not

well-known
established way in
activity influences cli-
matic conditions. We refer to the treat-

least one
scientifically
human

ment of forests.
Hoover, vacationing in
Northern Carolina in the midst of the

giant redwoods and in Southern Ore-

Secretary

gon, recently had an ocular demonstra-
tion of what happens in the wake of
vanishing The outstanding
impression brought back by Mr. Hoo-
ver, according to press dispatches, is
the conviction of the necessity of
efforts by the Federal and
State Governments to reforest denuded
areas.”

forests.

“heroic

We may not be able te improve the
variegated weather that nature has
given us on this wide continent, but
we can at least refrain from making it
worse than it is by destroying one of
the great factors that
mate.

determine cli-

 

AIR RAIDS UPON CITIES.

The fought in the
skies over London to test the British
against enemy air

mimic warfare

capital’s defenses
raids in time of war is officially de-
clared to have resulted in a decisive
victory for the attacking force. Ques-
tions have been raised as to the ap-
proximation of war-time conditions in
the maneuvers, but the military experts
hold that the
necessary to protect the city has now
great that the

only practical means of defense would

number of airplanes

been shown to be so
be counter-raids.
This has given London newspapers
the opportunity of depicting the war
of the future as a succession of raids
and counter-raids which would de-
vastate the cities of the combatants and
hundreds of thousands of
The opening of hostilities,

slaughter
civilians.

 

MICHIGAN TRADESMAN

they say, would be marked by a race
between the warring nations to reach
each other's capitals and them
waste.

lay

more fas-
cinating sport than that of prophesying
the the Yet it
might just as well be that the
vulnerability of cities to attack from

Apparently there is no
horrors of next war.
true

the air would result in a stalemate in
this kind of warfare. A nation might
well hesitate to bomb the cities of the
enemy. for fear of retaliatory measures,
Instead of raids and counter-raids we

might have careful abstention from
any attack which would weigh upon
the civilian population rather than

upos the military forces.

It is not always to the advantage of
a nation that it is able to carry war
behind the The
raids of the kaiser’s war were much
more effective in strengthening British
morale than in the damage and loss
of life they caused. Any attack upon
civilians is likely to prove a boomerang
for the attacking nation.

We hope that there will be no war
in which to test the theories of those
who prophesy incredible horrors. But
even should there be we are far from
convinced that it will necessarily mean
a succession of attacks upon cities from
the air. There would seem to be an
element of propaganda in favor of an
increased air force in the scare which
the mimic air raid has given London.

lines. German air

 

WOOLENS AND SILKS.

Somewhat greater activity was noted
in the cotton goods market during the
past week, but there is still a good deal
of uncertainty among buyers and sell-
ers due to surplus stocks that continue
to overhang the market. Efforts are
now being made to have the labor
day curtailment stretched to two weeks.
Reflecting the shut-down in July, the

cotton consumption figures showed
that operations were the lowest in four
years. The statistics also indicated

that for the last cotton year consump-
tion was some 5 per cent. under 1925-
26. The industry is making headway
in a style way, but quantity demand
is still sub-normal.
Of interest to the
during the week was the announce-
ment that fancy goods for’ the men’s
wear trade will be jointly opened the
week of Sept. 2. An earlier opening
was set originally, but the tendency
in the market is to operate closer to
the seasons. The staples have not
drawn much response, but the open-
ing values put pressure on the wool
market so that advance there was
checked and some recession has been
noted. The manufacturing clothiers
have been a little more active and in
the garment trade the coat producers
find encouragement in the response to
August sales and also in the prospects
for fall. The additional cost of fur
trimmings leads buyers to attempt to

woolen market

The cloth mar-
ket, however, is not oversupplied, se
that values rule firm.

shade on fabric prices.

In the silk industry there is a rep-
etition of the complaints concerning
profits. Business is taken at narrow
margins, but, on the other hand, this

competition has brought about prices
which have promoted silks against
other textiles. Raw silk has been eas-
ing off during the week and imports
for the month are estimated well ahead
of the July shipments.

 

HUGE BANK FRAUDS.

How far we still are from being se-
cure against the machinations of swin-
dlers is strikingly shown by the state-
ment that the amount lost in this way
by banks and brokerage house in New
York during the past year is double
such loss in previous years. The fig-
ure for the past twelvemonth is put as
high as $10,000,000.

Bank officials and detectives are evi-
dently dealing with an exceedingly
skillful thief when the account of a
single depositor is made the object of
his wiles and all the funds of this de-
positor are obtained except a solitary
thousand dollars. The checks, one
hardly needs be told, were forged with
such an approximation to perfection
that they aroused no suspicion at either
the bank or the clearing house.
were printed on the bank's
check paper. Perhaps Sherlock Holmes
would have noticed that the
numbers were put on with a rubber
stamp instead of being printed, but
probably not until the
been done.

They
special

serial

mischief had

The weak spot which the forger or
forgers found was the practice among
banks of giving over the telephone on
request the balance of any depositor.
By availing himself of this custom the
thief was able to avoid overdrawing
the account in which he was interested.
Banks will doubtless make this ma-
neuver more difficult, only to discover
that the ingenuity of forgers has taken
a new tack. The war between banks
and thieves is like the war between
explosives and armor plate. An ad-
vance on one side is countered by an
advance on the other.

It is true, nevertheless, that the risks
of detection are now so great as to
make any long series of forgers’ suc-
cesses impossible. In that sense they
cannot hope to win.

 

DRY GOODS CONDITIONS.

Trade volume is apparently holding
up well in most sections which are not
affected by particular handicaps. The
number of stores exceeding last year’s
figures by sizeable margins is not
great, but, on the other hand, those
making fair gains are growing. The
average result, therefore, is better than
it has been, according to all reports.

The special seasonal offerings are
meeting with varying success. Thus,
the usual sales of fur coats are reported
somewhat below par, while cloth coat
volume is larger. Introduction of the
color note and new design into home
furnishings has attracted greater in-
terest to these offerings.

Sales of seasonal goods are running
beyond the expectations of the retail-
ers and have made reordering on more
than the usual scale necessary. The
weather, although it has been too hot
in some cases to suit merchants, has
enabled the stores to clear stocks in a
much better way than was anticipated.

 

August 22, 1928

This clearance of late spring and
summer merchandise has had the usual
good influance upon early fall purchas-
ing. With turn-over at good rate,
buyers have operated more freely in
the wholesale markets. During the
past week some decline was shown in
the number of buyers at the primary
market, but the total is expected to go
forward again once the new merchan-
dise has been tested out and re-orders
The market weeks
well
Comment upon the values

become necessary.

in various centers have been
patronized.
so offered has been encouraging and

promises excellent results at retail.

 

NOT EXACTLY A PET HOUSE.

The announcement that Roy Chap-
man Andrews has discovered the fossil
remains of a baluchitherium and sev-
ral skulls of nasal horned titanother-
lidae dces not strike a very responsive
chord in our breasts. We find it rath-
er difficult to visualize these animals.
But word that his most important find
in the Gobi Desert is the head bones
of a colossal animal “about the size of
the Woolworth building if the building
were in a horizontal position” is pretty
exciting.

We have seen the Woolworth build-
ing, although we must confess that we
have never seen it in a horizontal posi-
tion, and we realize that this animal
must have been pretty big in the days
when it stalked about the desert wastes
of the Gobi. Or did it crawl and drag
its great length slowly but surely
through the shifting sands? Was it
the all-powerful overlord of the dino-
saurs, the baluchitheria and the titan-
otherlidae? Its kinship to the Wool-
worth building arouses in us an inter-
est which these other prehistoric creat-
ures never evoked.

Its name was not given in the dis-
patches from Peking. Perhaps it was
too long. If it was proportionate to
the animal’s dimensions we can easily
understand the omission, for while the
baluchitherium was only fifteen feet
long, the Woolworth tower rises to a
height of 792 feet.

 

GULF STREAM VAGARIES.

If mariners did the Gulf
Stream to talk about in the ‘dog days.’
we should probably hear a good deal
more about the “Sea Serpent” than has
been the case this season. Variations
in temperature and even of location
are not uncommon in connection with
the great warm ocean current which
emerges from the Gulf of Mexico and
moves northward along the Atlantic
Coast until it subdivides and loses it-

not have

self in its contact with the various
Arctic currents moving southward.
Pouplar belief has given the Gulf

Stream an importance in its supposed
influence upon climate which is not
borne out by the oceanographers and
meteorologists, but these theories hang
on like pet superstitutions and no
amount of argument can shake them.
It is true, however, that accurate ob-
servations of the stream have not been
so far-reaching as they might be and
further research may clear away the
disputed points which remain even in
the minds of mariners and scientists.

 

 

 

 

 

 

 

 

 

1928

August 22,

MICHIGAN TRADESMAN

 

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

After six days of super-heated air
and South winds, Saturday proved to
be one of the most enjoyable days of
the season. The cool winds from the
North, which put in an appearance
late Friday afternoon, drove away the
hot air and gave everybody
sleeping apartments had a North ex-
posure (except those tossing on the
bed of pain) a good night’s rest. Thus
refreshed, people generally were in a
condition to enjoy their Saturday half
holiday under ideal conditions.

The death
Steketee, the pioneer Holland merchant
friend,

whose

and funeral of Bastian

who was my lifelong caused
a change in our original plans and
naturally switched our destination to
the wonderful city on Black Lake.
The new bank building at Grand-
ville presents a most pleasing appear-
ance. It will be one of the most im-
posing structures of the kind in the
State for of Grand-

ville.

a town the size

Passing the L. & L. Jenisom store,
at Jenison, naturally recalled the
peculiar personalities of the two men
They ap-
parently had little in common except

who founded the business.
in name. Lucius was content to be a
master farmer. He conducted the agri-
cultural department of the partnership
with singular ability and thoroughness.
Luman—‘“Lume,” as he was familiarly
called—conducted the store, grist mill,
sawmill, real estate and legal depart-
ments of the firm. I think he liked a
better than any man I
knew. I suppose the money he paid
the late John C. Fitzgerald for legal
services would amount to enough in
forty years to build a ten-story brick
block. No court calendar in Kent and
Ottawa counties ever went on the press
which did not chronicle the firm name
from one to two dozen: times, either
as plaintiff or defendant—usually plain-
tiff, litigious spirit was
strong in the
Jenison, who could be located almost

lawsuit ever

because the
make up of “Lume”
any day in the week in the court room
or at the office of his attorney. He
was so persistent in his legal squabbles
that he seidom let up until his cases
had been passed on by the court of
last resort. His manager for
years was Husband,

store
Mr.

was universally loved and respected as
The same may be
said of Mrs. Husband, who succeeded
her husband as manager. and
buyer for many years after he went to

many who

long as he lived.
store

his reward.
beautiful memory of the

long ago centers around the old hotel

Another

at Jenison, which was conducted for
by an elderly couple
named Jones. They were literally the
salt of the earth.
the distinction of having
the first paper mill in Michigan. It

many years

Mr. Jones enjoyed
established

was located at Ann Arbor. About
twenty-five years ago these worthy
old people celebrated their golden

wedding in the hotel. “Lume” was a
leading figure in the festivities and
made the old couple a novel but very

appropriate present—a deed to a lot in

the Jenison cemetery. They soon
passed to their reward and thus made
use of their novel gift. I never pass
the cemetery that I do not raise my
voice in thanks to the God of the
Universe for having made two such
worthy people to live together in peace
and harmony fer so many years and
confer so much pleasure on all with
whom they came in contact. I also
feel grateful to “Lume” Jenison for
having smoothed the way to the grave
by furnishing them a_ final resting
place for time and eternity.
Two things jar on me as I
One is the idle brass
foundry at the Western limits of the
The
has

pass

through Zeeland.

the cigar factory
established so

city. other is

which been long
that it ought to be employing as many
men—and making as much money—as
any one of the thrifty furniture fac-
Zeeland. I do not imagine

4
the remarkable brothers who conduct

tories of

the cigar factory need any more money
—judging by the beautiful homes they
much and at-
tractiveness—but I do think they owe
it to the city of

maintain with so care

their adoption to
create and maintain a business which
will have an average payroll of at
least $10,000 per week. They have the
ability, but they appear to lack the
incentive and pushing quality which
make men great and cities prosperous.

The funeral and
Bastian Steketee were in keeping with

death, burial of
the character and career of the man.
Nature and circumstance drew the life-
lines of his portrait. His inner nature

was one of warm. kindness, fine
analysis and everything which goes on
around the average human being. The
problem of social welfare and economic
betterment awoke in him an unnsual
source of keen sympathy. He was not
automatic in his sympathies. He was
Up to the day of

was. the

not reversely cold.
his death he kind-spirited,
clear thinking, observing spirit which
marched upward and onward to the
horizon of his career.

The longer I live the more I am con-
vinced that it requires a percentage of
Dutch blood in the veins to enable a
man to appreciate and properly inter-
pret the Dutch character.
age man regards the Dutchman as a

The aver-

stubborn, obstinate and almost impos-
sible individual, but those of us who
have had the benefit of a Dutch an-
cestry realize that behind a grim, for-
bidding and sometimes unexplainable
exterior there is a fineness of feeling
and a depth of thought and expression
which are not to be found in many
3ecause of this belief
I think I am able to understand the
Dutch much better than I
could but for the heritage I received
wonderful Dutch

other peoples.
character

from my
father.

grand-

I was pained to learn of the serious
mental and physical collapse of Mr.
Landwehr, owing to the tragic death
cf his son about a month ago. Chicago
specialists with whom he is in daily
consultation insist that he will soon
be able to throw off the depression
which accompanied the deplorable
accident.

I was pleased to learn that the Hol-
land Sentinel, under the able manage-

ment and direction of Charley French,
will soon begin the construction of an
admirably arranged newspaper build-
East
stone’s throw from the present loca-
With the addition of the United
Press news service and other improve-
ments which Mr. French has called to

ing on Eighth street, only a

tion.

his assistance, the Sentinel has taken
on a metropolitan appearance which
bespeaks great things in store for the
paper and the city in which it is pub-
lished. I have previously stated that
I think Mr. French is remarkably well
adapted by temperament, experience,
and methods of thought and
effort to align himself with the Hol-
land

habits

people and assume an exalted
position as their editorial leader and
exponent. I have had no occasion to
and
do not think I ever will have. He isa
man who wears well and does not get

on one’s nerves. [ have known him in-

reverse or revise this conclusion

timately for fifty years and my ap-

preciation of the man grows. with

every passing year. E. A. Stowe.

 

Death of Bastian Steketee.

With the death of Bastian Steketee,
73, Holland loses one of its oldest citi-
zens and one of tts most prominent
men in church work.

Mr. Steketee began his career as a
clerk, starting at the age of 14, when
he came to this city from Georgetown.

Of a large pioneer family, which
came to America in 1847, he and his

sister, Mrs. Ellen Hoffman were the
only survivors.
Mr. Steketee was born in Grand

Rapids and was the youngest son of
John Steketee and Mrs. Maria Franje
Steketee.

He clerked at the age of 14 in a gen-
eral store, conducted by his brothers,
Paul and Andrew. At the age of 28
years he formed a partnership with his
brother Peter, and launched a grocery
River avenue. Five years
later he became sole proprietor. He
was connected with the city’s mercan-
tile interests for 56 years before he
retired.

Mr. Steketee also took a leading part

store on

in municipal affairs. He served his
ward as alderman, was a member of

the board of education for twenty-two

years, and a member of the library
board for eighteen years.
He was a veteran Sunday school

worker, serving as teacher in First Re-
formed church for fifty-three years. He
attended a Sunday school in George-
town when a lad of nine years. He
never forgot the second chapter of
Matthew committed to
memory as one of the lessons taught
in the class. He became a _ teacher
when 17 years of age.

which he

During all these years he was ab-
sent from his class less than a dozen
Sundays and the total attendance in
his classes, figured at a minimum rate,
exceeded 30,000.

His former pupils are scattered all
over the globe, including many states
as well as India, China, Arabia, Japan,
and other foreign countries. He also
served as an officer in First Church
for about forty-five years.

Mr. and Mrs. Steketee celebrated
their golden wedding in 1926. They

were married in this city by Rev.
Roelof Pieters and since lived in the
same block, moving from one house to
another across. the _ street. Mrs.
Steketee died seven months ago.

He was a keen Bible student. He
loved his Bible and knew many
sages of Scripture from memory.

Mr. Steketee is survived by five
Rev. John B. Steketee of
Kingston, N. Y.; Herman Steketee,
Central Park; Mrs. William Arends-
horst, Holland; Jennie Steketee, Chi-
cago; Mrs. L. P. Braam, Coldwell, N.
Edward Steketee
died within

pas-

children:

children,
John

J. Ewo
and Mrs.
the last seven years.

Luidens,

Funeral services will be held on Sat-
urday afternoon at 1:30 from the home
First Reformed
Rev. Henry J. Veldman, of
Muskegon, a former pastor of the First
Reformed church and Dr. E. J. Blek-
kink, of this city, will officiate. Inter-
will the Pilgrim
cemetery.—Holland Sentinel.

I —
Order Boy’s Quick Jump To Owner-
ship.
years or more ago,
Crystal was just arising to the dignity
of a real summer resort, a good-natur-
ed, husky youth made daily rounds of
the cottages, on his bicycle, soliciting
orders for provisions for Rule & Rule,
The
lad was Alva LaSalle and we were re-

and at 2 o'clock in
church.

ment be in Home

Fifteen when

who conducted a general store.

minded of the past when we read the
other day that he had bought the in-
terest of his partner, Zach -Rule, in the
firm of Rule & LaSalle, and is now
“on his own.” That shows one does
not always have to go to the city to
succeed, if one has the right qualities
for success.

Other
firms sent clerks to call on the resort-
ers, but Alva’s good-natured way of
approaching folks gave him the ad-

That was Alva’s long suit.

There were always “wise-
in the groups of resorters
who made the occasion of Alva’s call
one for making merry.

vantage.
crackers”

He was over-
weight then and is now, for that mat-
ter, but it is well balanced. The right
proportion of it is under his hat, where
there is often a shortage. Alva got his
orders, went to the store, put them up,
and then delivered them. Always he
Af-
ter being in Crystal a week resorters
felt personally acquainted with the
young man and the firm he worked for
and as they came back, year after year,
bought their provisions at the same

was smiling and accommodating.

place.

In time Mr. LaSalle became a part-
ner of Zach Rule, whose wife, one of
the firm, had passed away. He put in
more store. He knew
who the sick folks were and enquired
after their health, He remembered
the little folks with candy.
grew.

time at the

Business

A few weeks ago Zach Rule, wishing
to retire, sold his interest to his part-
ner and now Alva LaSalle is sole own-
er of the business he was so instru-
mental in developing. Scattered all
over Michigan are summer visitors to
Crystal who will tell their neighbor
resorters of the store where it is a
pleasure to trade, because they like
Alva and his ways.—Portland Review.

 

10

WHOLESALER AND RETAILER.
They Find It Necessary To Work
Together.

The wholesaler has been under at-
tack from both the manufacturing and
and
many have predicted his passing. It
that he
commenced to find a way out.

retail standpoint for ten years,

has
That

the wholesaler will last just so long as

has been only recently

he performs an economic function, has,
of course, been recognized by finan-
ciers, economists and the more intelli-
gent of the and retail or-
ganizations, but the old style whole-
saler has hung on to old methods.
What are his economic functions? It
that the competent
performs the following

wholesale

is self-evident
wholesaler
functions:

He assembles a reservoir of goods
from which the retailer can draw his
supplies (as he uses them) in pront-
able quantities.

The wholesaler grants credit — too
often much more than he has any right
to grant.

The wholesaler renders a merchan-
dise advisory service to the retailer.

Fundamentally the wholesaler’s pori-
He used to sell for the
the
the
buys for the retailer from the manu-

tion is shifting.

manufacturer to retailer; now it

has changed, for wholesaler now
facturer.

That is much more than a play upon
words. It is one thing that the ob-
servant wholesaler has commenced to
realize as the most important of all.
The wholesaler has commencd to real-
ize in all branches of business, although
a great deal more in some lines of
trade than in others, that he is in busi-

The
realizes

with his retail customer.
the fully

that fact with all its implications and

ness
minute wholesaler
promises, its duties and liabilities, then
the relationship between the wholesaler
and the retailer gets upon an entirely
diferent footing and they both become
better merchants and better servants
to the consumer and therefore, to the

manufacturer.

Let me show you for a moment what
this relationship means. In order to
do it I must draw from the experience
business where the

of many lines of

whelesaler has made notable advances
in the method of giving service in such
a way as to co-ordinate retailing and
wholesaling into one effort toward bet-
ter and more profitable merchandising.

The wholesaler must help sell goods

—he must help the retailer make a
profit.

How?

Let me illustrate:

A number of years ago one of the
leading St.
Louis furnished an accounting service
for its clients, because it recognized
that in too many cases the retail hard-

hardware wholesalers in

ware man was going out of business
becausue he had not kept a proper cost
system, proper inventory, or a proper
set of books. So, instead of permitting
their retail merchants to pass out of
the picture, because of their ignorance
and inefficiency, Simmons sent mem-
bers of their staff into the stores of the
hardware merchants when in trouble,

MICHIGAN TRADESMAN

to develop a system that would give
the merchant an intelligent control of
his activities.

To-day the National Retail Hard-
ware Association is doing that kind of
work for thousands of retail hardware
merchants. Its service includes, be-
sides accounting, store layouts, adver-
tising. merchandise control, window
display, etc.

Don’t forget the underlying princi-
ple of this is that the modern whole-
saler realizes he is in business with
his retail cusutomer; therefore he is
going to try to help the retailer to be
a better merchandiser, to be a better
market man, to be a better advertiser,
to be a better salesman; in short, a
better all-round business man, because
the wholesale merchant is not only in
competition with other wholesale mer-
chants, but he is also in competition
with the manufacturer who sells direct
to the consumer, just as much as the
retail merchant is. They are all in the
same boat. You can’t have a fight
among the people in the same boat
without endangering the whole boat-
load—cargo and people and gear.

The retailer, too, is becoming alive
to the advantage oi this closer rela-
tions with the wholesaler—of buying
instead of
spotty lines from many—of co-opera-

complete lines from one
tion, in short, in the whole problem of
merchandising.

Inasmuch as the wholesale merchant
is at a geographic focal point in a
distribution is an integral
part of all of the retai! merchants that
he contacts and he is also at the focal
point of the territorial unit with re-
spect to many manufacturers. He,
therefore, can use all the benefits of the
manufacturer’s highly paid marketing
staff; he has the benefit of the con-
sumers experience of all his retail
merchants. In this way he may be-
come a source of inspiration, informa-
tion and interpretation for both the
manufacturer and the retail merchant,
provided as a wholesaler he fully
realizes this opportunity to increase
the sales power of his retailers. In
some lines the wholesale merchant is
realizing this opportunity, and when he
does you do not hear much criticism
of his value to either retailer or manu-
facturer.

sense, he

Recently one of the wholesale gro-
cery concerns in a western city organ-
ized the Grocers’ Home Owned Stores,
Incorporated, in their territory. There
are now nearly 200 of these home-
owned stores. The wholesaler has in-
spired the organization. One part of
that campaign is a course for the care-
ful training of their wholesale salesmen
to go out and develop the retail mer-
chant. The wholesaler’s salesmen be-
come merchandisers. This wholesaler
sends out eleven bulletins on special
window display; two pictures of model
store layouts with full notes; a pamph-
let giving grocery displays and market-
ing ideas with seven pictures and three
diagrams; a dope sheet for a spring
cleanout sale; a large folder suggest-
ing individual grocery store advertis-
ing; a special sale poster, and a full-
page co-operative advertisement layout
for one of the big metropolitan papers

é
é
é
é

 

August 22, 1928 i

 

 

 

MICHIGAN BELL |
TELEPHONE CO.

Long Distance Rates Are Surprisingly Low

For Instance:

forQ5+

or less, between 4:30 a. m. and 7:00 p. m.,

seeming

 

 

You can call the following pointsand talk for THREE
MINUTES for the rates shown. Rates to other

points are proportionetely low.

 

From Day

GRAND RAPIDS to: ———
ANN ABREGR, MICH. ....-2 CT $ .80
BAY City, Mick. 75
CAMLEAG, MICH. 2. -70
CeiCaAco, 1a 2 85
PeETaclt, sich. 95
eee. BN -90
MLWAUCUSEeE, Wis, _............ -80
TOLEDG. 0. 95
TRAVERSE CITY, NICH. -80

lhe rates quoted are Station-to-Station Day rates, effective
4:30 a. m. to 7:00 p. m.

Evening Station-to-Station rates are effective 7:00 p. m. to
8:30 p. m., and Night Station-to-Station rates, 8:30 p. m. to
4:30 a. m.

A Station-to-Station call is one made to a certain telephone
rather than to some person in particular.

If you do not know the number of the distant telephone, give the
operator the name and address and specify that you will talk with
“anyone” who answers at the calle? 1~lephone.

A Person-to-Person call, because more work is involved, costs
more than a Station-to-Station call. The rate on a Person-to-
Person call is the same at all hours.

Additional rate information can be secured
by calling the Long Distance operator

 

 

 

 

 

 

 

 

 

 

 

wn er er. 9 A 0
CELEBRATE LABOR DAY f

AT RAMONA PARK
((Reed’s Lake, Grand Rapids)

 

Last Chance This Year to Celebrate!

GORGEOUS FIREWORKS DISPLAY!
SPECIAL HOLIDAY VAUDEVILLE BILL!
BALLOON ASCENSION, Paracuute Drop!
AMUSEMENTS! DANCING and FUN!

 

 

COME WITH THE FAMILY AND PICNIC

Bis, Cool and Inviting Grove with All Conveniences
Free.

 

 

Ample Parking Space for Autos.
wa WA WA WA OWA WA WA WE

Ow Wa a a Se.

 

seeming

 

 

 

 

August 22, 1928

in their territory. This is all backed
up by twelve confidential letters on
business policies from the president of
the wholesale house. These letters are
masterpieces in their way.

For instance, the talk on chain stores
alone is worth a careful reading. Let
me quote a paragraph from it:

The chain store has made rapid
progress in recent years—not merely
because it has sold groceries so much
cheaper than the independnt stores,
but because of the better merchandis-
ing and operating efficiency of the
chain organization; and the weaknesses
of the average independent store.

Now mark this very significant
statement:

“Any chain store operator would
tell you that he can take practically
any unsuccessful independent retail
store in his chain—with the former
owner of the store, manager and clerks
—-and in a short time make it a profit-
able unit of his chain.

How? By adding the business and
merchandising ability of his chain staff.

Now, right there the wholesale mer-
chant of the future is going to demon-
strate his merchandising usefulness and
his right to live—in his ability to help
his retailers to be better merchants.
He is going farther. The wholesale
merchant of the future is going to join
with other wholesale merchants to or-
ganize and support a highly efficient
general staff for the trade, for the pur-
pose of doing this important and nec-
essary merchandising work, and in-
stead of confining its benefits to his
own territory, he will help spread it
throughout the entire industry or trade,

’ and thus fight the cause of the inde-

pendent dealer everywhere and create
better customer service as well.

The wholesale merchant is going to
use this staff organization idea in the
direction of his trade association, where
he is going to find the facts about the
common successful experience of the
entire country, and the staff will put ‘t
into shape for use by the smallest
merchant in the most remote territory.
When the wholesaler makes better
retail merchants, and better retail mer-
chants make better consumers—more
satished, contented and thrifty con-
sumers, both the wholesaler and the
retailer justify their place in the eco-
nomics of distribution.
them can justify his place unless he
is willing to put to use efficiently, early
and completely the best practice in
merchandising.

Few wholesalers could pay the cost
of a competent staff, but a group would
find the burden light and the benefits
many.

That is a practical solution of the
problem.

The old style wholesaler is on the
way out with the old time retailer who
think they have a right to their old
privileges—a fat discount and no ques-
tions asked. FE. St. Elmo Lewis.

>>
Colored Sheets Going Strong.
Despite predictions made by a num-

No one of

 

ber cf buyers, both jobbers and_ re-
tailers, that colored sheets and pillow
cases were only a temporary fad, busi-
ness in them continues to increase rap-
idly. Fast-color goods are particularly
sought and the duplicate orders re-

 

MICHIGAN TRADESMAN 11

ceived are in numerous instances larger
than the initial commitments. One of
the features of current business in this
merchandise is the broadening call for
them in New England, which has long
had a reputation for marked conserva-
tism in housefurnishings. Orders from
smaller cities and towns, which are
usually slow in adopting new things,
are coming in more freely. Pink con-
tinues the most-sought shade.
—_—_~<- —.—___

Supply Mittens For Byrd Trip.

More than 200 pairs of specially
made mittens have been supplied to
the Byrd Antarctic expedition by mem-
bers of the National Association of
Leather Glove and Mitten Manufac-
turers. Of this number 198 pairs are
of the full-hand type and twenty-four
of the one-finger style to permit close
work on the machines. All are made
oversize to permit the insertion of one
or two pure wool interliners. Sixty
pairs, meant for wear in extreme cold
weather, are made of “Alaska horse,”
a dry tanned leather. “This type of
leather does not freeze, even at a tem-
perature of 60 degrees below zero or
lower. The others are made of grain
horsehide and grain deerskin.

>.> —
Good Fall Glass Outlook.

Entirely favorable seasonal trends
were reflected in both production and
distribution of flat giass products dur-
ing the week and trading conditions
generally appeared to warrant an op-
timistic view of fall prospects, the
American Glass Review will say this
week. Demand for window glass is
still above the average for this time
of the year, although specifications have
naturally tapered off as compared with
the exceptionally heavy volume of re-
cent weeks. Plate glass is in good
seasonal demand, with production
being along substantially unchanged
lines.

—_——— oe

 

Undergarments Sought For Sales.
Business in women’s silk and rayon
underwear continues to be largely for
immediate delivery and sales purposes,
although some advance orders for
shipment in September and beyond
have been placed. Factors in the field
look for the closing weeks of this
month to substantially swell the for-
ward bookings. Calls for rayon types
are expected to be particularly large
and will enable the manufacturers to
do more in the covering of their rayon
yarn requirements. Bloomers, novelty
dance sets and night gowns have been
among the most active items.
ees

 

Rayon Competition Grows.

The trend toward greater competi-
tion continues a strong feature of the
rayon situation. The latest instance is
the marketing of 32-filament yarns at
the same prices as for the 24-filament,
which follows on the heels of the re-
duction in the price of cellulose ace-
tate verns. The productive capacity
of the industry is being steadily in-
creased and the most conservative esti-
mates indicate that this will represent
a very substantial percentage by the
end of the year. Consumption of the
fibre meanwhile is quite satisfactory.

 

 

 

BREAD AND BUTTER PICKLES

SALES HAVE
DOUBLED!

 

15,000,000 jars of Best Foods [Fanning’s] Bread
and Butter Pickles have been packed this summer
for the coming year.

That is just double the number of jars packed last
year.

You can sell this popular and delicious product in
batches of six or a dozen jars. A family will eat a
jar at a meal, because Bread and Butter Pickles are
crisp and crunchy, with a flavor of fresh cucumbers
all their own.

Write for the name of your nearest distributor of
this profitable item.

There are NO OTHER “Bread and Butter” Pickles.

The Best Foods Inc.

297 Fourth Avenue, New York City

NEW YORK CHICAGO SAN FRANCISCO

 

 

 

 

 

\.

 

\ SX \’.\

oe as VW avid

SN XS S Ws ws N

\x

ddl

Ulli

—

~ Ys ~
WSS

SS \\

\ ‘ V
NSINANA NANA

 

12

FINANCIAL |

Syndicates Are Not
Promoters.
Asserting that the term syndicate in

a Group of

its application to finance is not gen-
erally understood by laymen and is
frequently regarded with suspicion as
indicating a transaction originated by
a small group of promoters entered
into by them solely for the purpose of
realizing a profit at the expense of in-
nocent investors, Arthur Galston, for-
3lair & Co., and a lecturer
at Columbia University, explain syn-

i i
merly ot

dicate operations in his new book.
Even those connected with financial

ns which participate in syn-

have

oerganizati
dicate transactions frequently
confused ideas regarding the terms of
syndicate agreements and misinterpret
them, to the embarrassment of their
associates, says Mr. Galston.

Mr. Galston first explains the so-
called “joint account,” which for all
practical purposes may be considered
s a syndicate transaction in simplified

“Tet us assume,’ he says, “that a
firm of bankers contemplates the pur-
chase of an issue of, say $1,000,000
bonds. Being convinced of the attrac-
tiveness of such a purchase, the bank-
ers have two questions to decide: one,
whether they alone should assume the
full liability of the $1,000,000 purchase,
and two, whether their selling organ-
ization is sufficiently strong to dis-
tribute alone and properly this amount
of bonds.

“Should they decide that such a
commitment is too heavy for them to
handle alone, they invite another firm
of bankers to join them. If the second
firm of bankers. accepts this invitation
on an equal basis, then the liability and
also any profits realized are equally
divided. In a simple transaction of
this kind it is not necessary to prepare
a formal agreement.
syndicate which is

“The type of
rather rare, but which might be found
desirable under certain conditions, is
the so-called ‘purchase syndicate.’ Such
a syndicate would be formed by a
group of individuals or organizations
desirous of acquiring in the open mar-
ket or otherwise a block of either stock
or bonds.

“Tt is obvious that if each member
individually were to bid openly for
security, the competitive bidding would
in all probability raise the offering
price or cause the withdrawal of offer-
ings. The members of the syndicate
authorize one person to act as man-
ager. The securities so purchased are
then distributed pro rata to the mem-
bers of the syndicate at the average
cost price.

“The object of forming such a syn-
dicate might be to obtain control of a
corporation through stock ownership
or simply to acquire and hold the se-
curities in the belief that subsequently
a substantial profit might be realized
through their sale by the members of
the group.

“An underwriting syndicate, proper-
ly so-called, neither purchases nor
offers securities for sale at the time of
its formation, but. agrees under stipu-
lated conditions that it will purchase

MICHIGAN TRADESMAN

the securities if requested by the ven-
dor to do so.

“Let us assume that a corporation
desires, for one purpose or another, to
sell an issue of bonds and is required
by its by-laws to offer such bonds for
subscription first to its stockholders.

“The corporation, being presumably
in need of funds and desiring to insure
itself against a possible limited demand
for the bonds by its stockholders, ap-
proaches a firm of bankers with the
proposal that they ‘underwrite’ its of-
fering to stockholders.

“The corporation is assured of the
sale of the entire issue, as the bankers
under the terms of the agreement, are
then compelled to purchase any bal-
ance of bonds not subscribed for by the
stockholders.

“The price to be paid to the corpora-
tion by the bankers is the same as the
price to be paid by the subscribing
stockholders, but in consideration of
the guaranty by the bankers of the
successful sale of the entire issue, the
corporation agrees to pay the bankers
certain special commissions.”

Arthur Galston.
[Copyrighted, 1928.]
—_~+- +
Copper Is in Strongest Position Since
the War.

Holders of copper securities will be
interested in a study of the copper in-
dustry published in the Monthly Re-
view of Bongard & Co., members of
various Canadian stock exchanges.

This firm declares that the copper
industry is at present in the strongest
position since the war and its outlook
is distinctly favorable. During the war
years, it says, there was a great short-
age of copper in spite of all efforts to
bring production up to demand, but
not long after the armistice the world
shortage was converted into a world
surplus.

The years since the war have had
to absorb this surplus, estimated at
around one million tons, together with
It is only in the
past year that a more healthy relation-
ship has been brought about between
supply and demand.

About one year ago European de-
mand began to make itself felt again.
Prior to that time war supplies were
being worked off and European coun-
tries were slowly putting their finan-
cial houses in order and their buying
power was not great.

current production.

These adverse conditions in the cop-
per industry resulted in different con-
structive developments. Rather than
trying to solve difficulties by
curbing production, producers began to
introduce more efficient methods, which
tended to lower their production costs.

their

Not only has the industry worked
itself into the strongest position since
the war, but American copper pro-
ducers are particularly well situated to
supply and benefit from the improved
foreign demand.

here has recently been an extra-

ordinary increase in European demand,
increase with further
economic and financial rehabilitation in
Records show that
this increased buying is for current
needs and that foreign buyers are not
yet availing themselves of the oppor-

which should

those countries.

August 22, 1928

 

GRAND RAPIDS
NATIONAL BANK

Established 1860—Incorporated 1865
NINE COMMUNITY BRANCHES

 

GRAND RAPIDS NATIONAL COMPANY
Investment Securities

Affiliated with Grand Rapids National Bank

 

“The Bank on the
Square”

 

 

Fenton Davis & Boyle

Investment Bankers

GRAND RAPIDS

Grand Rapids National Bank Building
Phone 4212

Detroit

2056 Buhl
Bullding

Chicago

First National
Bank Building

 

 

 

 

 

“The Home for Savings”

 

 

With Capital and Surplus of Two Million
Dollars and resources exceeding 'Twenty-Three
Million Dollars, invites your banking business in
any of its departments, assuring you of Safety
as well as courteous treatment.

Banking by Mail Made Easy.

 

Kent State Bank |

 

 

 

 

 

 

Only When Helpful

THE “GRAND RAPIDS SAVINGS
BANK” feels it is “SERVING” only
when the things it does for its customers
ate helpful to them in their financial
affairs -- business or personal.

Rendering banking service along broad
and constructive lines for 56 years has
established this institution in the confi-
dence and esteem of business houses and
individuals throughout all Grand Rapids.

GRAND RAPIDS SAVINGS BANK

‘The Bank Where You Feel At Home’”’

 

 

 

 

 

 

 

 

 

 

 

 

> _. ae

 

 

 

 

 

August 22, 1928

MICHIGAN

 

TRADESMAN

13

 

tunity to build up stocks at the rela-
tively low price levels of copper.

Indications are that both foreign
and domestic demand will continue to
increase. Customs returns of several
countries show that Europe’s copper
consumption increase of 19 per cent.
last year is being maintained, and
many believe that the greatest expan-
sion of the European market is still
to come.

Since the middle of 1927 copper
prices have shown a tendency to in-
crease and are now 143% cents a pound,
as compared with an average of 13%
cents a pound in 1927. This means a
great deal to copper producers and
particularly to those companies with
a large per share output.

[Copyrighted, 1928.]

——
Key Industries Have Good Prospects

For Improved Trade.
3usiness during the remaining
months of 1928 will probably be better
than it was during the corresponding
months of 1927, Colonel
Leonard P. Ayres, in the August bulle-
tin of the Cleveland Trust Company.

“So far this year,’ says Colonel

declares

Ayres, “the key industries of iron and
steel, building construction and auto-
mobile production have made an im-
pressively good showing, and there
seems to be good prospects that they
will do well during the remaining
months.

“Car loadings on the railroads and
coal production are now beginning
week by week to produce records that
are a little better than those of the
corresponding weeks a year ago.

“The agricultural outlook is good,
with weather conditions promising
large harvests and with farm prices at
higher levels than last year. The in-
creased sales of the mail-order houses
and the farm-implement manufactur-
ers are reflecting the improvement in
the purchasing power of the agricul-
tural sections.

“Over against these
conditions must be set the develop-
ments in banking and the money mar-
kets that have produced the current
high rates of interest which have al-
ready increased the cost of doing busi-
ness and brought about declines in

constructive

bond prices and some stock prices and
a sharp curtailment in the issuing of
new securities.

“These conditions are not merely
temporary and artificial, nor are they
the result of an unnecessary and un-
dignified quarrel between the Federal
Reserve System and the Stock Ex-
change. They are primarily the re-
sult of a large and rapid outflow of
gold and partly the aftermath of a
great outburst of stock speculation
staged at a singularly unpropitious
time.

“The annual influence which tends
to stiffen money rates in the fall is
now well under way, and it may be
expected to be of increasing import-
ance until the middle of October. After
that some easing off will probably ap-
pear, but the demands of the autumn
and holiday trade are likely to prevent
any important softening in interest
rates until after the end of the year.”

[Copyrighted, 1928. ]

Late News From Grand Traverse Bay.

Traverse City, Aug. 21—Montgom-
ery Ward & Co. have taken possession
of the Western section of the Hannah,

Lay & Co. building and engaged
workmen to reconstruct its interior.

The job will be completed and the
building made ready for occupancy in
about sixty days. The section meas-
ures 75 x 100 feet, three stories high.

The Northern Pacific Utilities Cor-
poration has leased the Eastern sec-
tion of the Hannah, Lay & Co. build-
ing, preparatory to the transfer of the
headquarters of that company from
Ludington to Traverse City. Exten-
sive alterations and repairs will be
made before the structure is ‘occupied.
The corporation owns and _ operates
electric power and lighting plants lo-
cated in several cities and villages of
this section.

The cherry harvesting season is well
advanced. There remains, however,
large quantities of fruit on the trees.
A hail storm which damaged vegeta-
tion considerably in the Old Mission
district did not injure crops in other
sections of this region.

Good progress is making in the con-
struction of the Miller mercantile
building. When completed it will be
occupied by the S. S. Kresge Co., the
A. & P. Co. and the American Knit-
ting Mills Co.

Hick’s grocery on West Front street,
is now owned by P. Olson, its former
nanager.

A widow employed in the office of
a local public utilities corporation mar-
ried a young widower recently. Asked
by a friend if she intended to give up
her job, she replied: “Oh no, I could
give up the job, but I could not give
up the check.”

J. E. Ehrenberger, an enterprising,
up-to-date grocer of West Front
street, displays a placard in one of his
show windows, upon which these
words are printed: “We close on the
Sabbath day.” Other grocers in the
same neighborhood keep their stores
open until 10 o’clock nights and all
day Sunday. Arthur Scott White.

——————
Corporations Wound Up.

The following Michigan corpora-
tions have recently filed notices of dis-
solution with the Secretary of State:
Schram Bros. Tire Co., Inc., Detroit.
Union Land Co., Detroit.

Frank Drolshagen, Inc., Detroit.
Seitz Electrical Manufacturing Co.,

Jackson.

Wills Sainte Claire, Inc., Marysville.

Dodge Brothers, Inc., Hamtramck.

Adolph Green Construction Co., Me-
nominee.

Westinghouse Electric Products Co.,

Flint.

Powers Oil Co., Saugatuck.
Three Star Realty Co., Detroit.
New Buffalo & Lakeside Railroad Co.,

Three Oaks.

Farmers Telephone Co., Dundee.
Lewis G. Webert Real Estate, Inc.,

Lansing.

Allison-Bedford Co., Maple City.
Todd & Moorman, Inc., Detroit.

Port Huron-Sarnia-Pt. Edward Inter-
national Bridge Co., Port Huron.
—_>-.—__—

Prefer Home Products.

The Italian Government fosters the
use of domestic-made agricultural im-
plements in preference to imported
ones. When imported implements are
used the attention of the authorities is
called to the obligations imposed by
law to give preference to Italian

products.
SS

An Iowa city has named its brand-
new hostelry “Hotel Tall Corn.” On
that basis Western Michigan ought to
give us a “Sweet Peach Inn” and
Northern Michigan a “New Potato
House.”

 

ODIN CIGAR COMPANY

Common Stock

The stock of this company earned $3.12 a share in 1927 and has been placed
on a dividend basis equal to $1.40 a share annually to yield 7.35% on the
present selling price.

CIRCULAR ON REQUEST

A. G. GHYSELS & CO.

INVESTMENT SECURITIES

Buhl Building, Detroit Peninsular Club Bldg., Grand Rapids

 

 

amstteememmmnmeass

The Toledo Plate & Window Glass Company
Glass and Metal Store Fronts
GRAND RAPIDS ote “i

 

 

MICHIGAN

 

—_____—_

i

 

 

Investment Securities

E. H. Rollins & Sons

Founded 1876

Dime Bank Building, Detroit
Michigan Trust Building, Grand Rapids

New York
San Francisco

Boston
Denver

Chicago
Los Angeles

 

 

 

 

LEWIS--DEWES & Co., INC.

INVESTMENT SECURITIES
Chicago, Illinois 5

 

 

 

~ Representatives ~

GEORGE C.SHELBY -

Phone 68833 GRAND RAPIDS, MICHIGAN 930 Michigan Trust Bldg.

 

 

HARRY T. WIDDICOMBE

 

 

 

 

 

 

 

 

 

MR. STOWE Says: We are on the square.
So will you after you have used our Collection Service.

Only one small service charge. No extra commissions, Attorneys fees, List-
ing fees or any other extras.

References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or
this paper, or the Michigan Retail Dry Goods Association.

| Merchants’ Creditors Association of U. S.
Suite 304 Ward Building, Battle Creek, Michigan

For your protection we are bonded by the Fidelity & Casualty Company of
New York City.

—$—<—<—$—$——$—$—

 

 

 

 

MUNICIPAL BONDS

SILER, CAIRPENTIER & IROOSIE

1039 PENOBSCOT BLDG.,
DETROIT, MICH,
Phone, RANDOLPH 1505

360-366 SPITZER BLDG ,
TOLEDO, OHIO
Phone, ADAMS 5527

 

 

 

 

 

14

MUTUAL FIRE INSURANCE

Loss Adjustments vs. Loss Settle-
ments.

This is a problem which is engaging
the attention of fire insurance execu-
tives to a greater extent than ever be-
fore. It is a strange anomaly, how-
ever, that while on the one hand rates
are being constantly reduced—and cer-
tainly this must be with the permission
of the stock companies as a whole,
whether outspoken or implied—on the
other hand a deep concern is felt be-
cause of the continually narrowing
margin of underwriting profit. Indeed,
to the stock companies the term “un-
derwriting profit” seems doomed to be-
come as rare as the proverbial dodo,
while “underwriting loss” becomes cor-
respondingly as common a phrase.

 

Of course, relief from this condition
can be found in a sharp advance in
rates, and while to a Loss Department
man, nothing could be more justifiable,
yet in fairness to the insuring public,
the companies should go farther than
this in seeking a remedy for the con-
dition which more than any other one
thing is responsible for the generally
unsatisfactory situation in which the
fire insurance business finds itself to-
day—excessive loss ratios.

True, as long as we engage in the
business of insurance, we can expect to
suffer losses. True again, economic
conditions have a marked effect on the
number and size of losses sustained,
and therefore on the loss ratio. But.
adjusters, local agents, and _ special
agents, and anyone else having to do
with loss adjustments, whether large
or small, must discard the practice too
generally indulged in of allowing the
policyholder a little more than the loss
might otherwise be satisfactorily and
fairly adjusted for, with the object of
buying the good will of the policy-
holder.

In view of the liberal attitude taken
by the companies, as exemplified by
their adjusters in the interpretation of
what constitutes a direct loss by fire,
and in the adjustment of their claims,
it is difficult to understand how the
notion can still gain currency with any
part of the insuring public that the
fire insurance companies are out to
evade payment wherever they can find
any pretext at all for doing so, when
as a matter of fact we in the fire in-
surance business know nothing is farth-
er from the truth.

Nevertheless, it is still true with a
considerable number of property own-
ers who, of course, have never suffered
a loss, that they feel it is a case of
“doing” the other fellow before he
“does” you. It can be appreciated,
therefore, how important a part the ad-
juster plays in the establishment of
the right relations bteween company
and insured. Indeed, a company’s rep-
utation usually rises or falls upon the
manner in which it handles its losses.
It can be unduly liberal and hold the
business on its books, but certainly
when any man is paid more than he
knows in his heart he is entitled to, he
cannot have the respect for his insur-
ance company that should obtain in so
vital a relationship.

MICHIGAN TRADESMAN

The very first thing the adjuster
should do, and by adjuster is meant
anyone assigned the responsbility of
adjusting a loss, is to establish the right
contact with the insured—to convince
the insured that he is dealing with a
man whose primary objct is to pay
him the amount of his loss, not a cent
more and not a cent less. Let the in-
sured become imbued with any other
idea—let him gain the impression that
he is being unfairly treated and he will
be immediately on the defensive, with
the result that he is out to get all ke
can, and in the end the average adjust-
ment of this character unquestionably
costs the company more than it should.
We might derive a negative sort of
satisfaction from this if we could feel
that the settlement had won for us the
cordial friendship and respect of the
insured, but we know that this cannot
be true where he feels he has “put one
over” the adjuster.

Naturally, where the insured is man-
ifestly unfair, the adjuster will have
to make his position plain, and more
often than not the insured will have a
respect for him that would be entirely
lacking had his original demands been
acceded to.

Our own organization is singularly
fortunate in having a well trained staff
of adjusters on its payrole, capable of
adjusting any kind of a loss that may
be sustained under the various cover-
ages we write. If we are to believe the
insurance press, however, this system
is not nearly wide enough in its scope,
as all too many losses are still being
handled by independent adjusters, at
the door of whom (if the stock com-
correct) a large
share of the blame for the present day

pany journals are

system of loose loss adjustments is
laid.

It would be unfair to say that this
criticism applies to all independent ad-
justers, as a great many of them are
undoubtedly actuated solely by a desire
to render efficient service to the com-
panies they represent by adjusting
their claims on an equitable basis, and
at the same time leaving the insured
satisfied with and loyal to his company.

3usiness men gasp at the authority
with which the companies seem to
clothe their loss representatives, privi-
leged as they are to spend up to hun-
dreds of thousands, and even millions,
of dollars of the companies money on
a single loss, to award contracts for
replacements, dispose of salvage, hire
highly paid technical experts, etc., in
a manner that they feel would bank-
rupt the ordinary business in a short
time.

Assuming that it is in only a com-
paratively small number of losses that
the insured is overpaid, when it is re-
membered that every year the fire in-
surance companies of America pay
hundreds of thousands of claims ag-
gregating hundreds of millions of dol-
lars, a saving of only a very small
amount per claim might turn an under-
writing loss into a profit. If it were
possible to save an average of 5 per
cent. on all losses by adjusting, rather
than settling each claim, it would mean
the dawn of a new era in the fire in-
surance business. G. H. Thompson.

August 22, 1928

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

mene cots OVO LESS

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

The CENTRAL

Manufacturers Mutual Insurance Company
Assets $3,509,238.51 Surplus $1,704,513.42

Is one of the 15 Companies that we represent

The best protection, the lowest rates on

FIRE and AUTOMOBILE INSURANCE

write

THE CLASS MUTUALS INSURANCE AGENCY

308 9-10 Murray Bui ding Grand Rapids, Michigan

 

 

 

 

 

 

FINNISH MUTUAL FIRE
INSURANCE COMPANY

Calumet, Michigan

Organized for Mutual Benefit
Insures Select Mercantile, Church, School and Dwelling Risks
Issues Michigan Standard Policy
Charges Michigan Standard Rates

Saved Members 40 to 68% for 33 Years

No Membership Fee Charged
For Further Information Address

FINNISH MUTUAL FIRE INSURANCE CO.

CALUMET, MICHIGAN

 

 

 

B

Affiliated with

The Michigan
Retail Dry Goods Association

An Association of Leading Merchants in the State

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

320 Houseman Bldg. Grand Rapids, Mich.

 

SS

 

 

 

 

August 22, 1928

MICHIGAN TRADESMAN

15

 

When You Use a Trade Name.

There is no gainsaying the fact that
the conduct of a business under a trade
name may be desirable in many cases.
And, the proof of this lies in the fact
that trade names are so commonly
used in the commercial world to-day
as to excite scarcely a passing notice.
And, as a general rule, a retail mer-
chant is entitled to conduct his busi-
ness under any trade name he chooses,
providing he observes a few well
known exceptions.

To begin, great care should be ex-
ercised in selecting a trade name to
see that it has not heretofore been
chosen by anyone else engaged in the
same line of business. This is true be-
cause, the first user of a trade name
will generally be held to have acquired
the sole right to use it to the exclusion
of any of his competitors.

In the light of this rule, if a mer-
chant attempts to use a trade name
that is already in use by another per-
son in the same line of business, the
courts will usually forbid such use. So,
if the possibility of after dispute and
litigation is to be guarded against on
this point, a merchant should careful-
ly canvass the field before selecting a
trade name, and see to it that the name
selected has not already been adopted
by any other person or concern.

And, while on this piont, it may be
stated also, that a trade name does not
have to be exactly the same as the one
already in use to constitute the viola-
tion of the rights of others. If any
trade name adopted so closely re-
sembles a name already in use as to
cause confusion in the minds of the
public, its use may be forbidden. This
is true because, the true test of wheth-
er or not a trade name conflicts with
another trade name, is whether its use
would have a tendency to confuse the
general public as to the identity of the
business represented by the trade
name. For example:

In one case of this kind, a merchant
was engaged in operating a business
under the name of the Norwood Com-
pany. Following this use of the above
trade name for some time, a compet-
ing merchant opened a business which
he began operating under the name of
the M. C. Norwood Company. The
owner of the Norwood Company there-
upon objected to the use of this trade
name by his competitor, and the court
sustained his objection on the ground
that the names were so similar as to
be likely to deceive the general public.

However, while the right to use a
trade name will be usually declared
exclusive in the first user, yet this right
will not be all inclusive in respect to
territory. In other words when a mer-
chant adopts a trade name under
which he conducts his business, his ex-
clusive right to the use of the trade
name will not be extended beyond the
field covered by his business.

To put it another way, merchants
whose business is confined to a certain
city in a certain state, would not ac-
quire the right to prevent another mer-
chant engaging in the same line of
business from using the same trade
name in a distant city. This is only
fair because it would not be right to
permit the user of a trade name to

acquire property rights in the name,
beyond what is necessary to protect
him in the territory covered by his
enterprise.

Now, at this point, it may be noted,
that in many states the user of a trade
name is required to register it, before
he will acquire the legal right to use
it. In fact, in some of the states, the
failure of a merchant to register his
trade name will be held to prevent him
from enforcing any contracts made
under that name. It follows, that since
a trade name may become a thing of
great value, care should be taken to
comply with any statutory regulation
in respect thereto, that may be enforc-
ed in the state where it is adopted.

The above points may appear to be
little things in themselves, but if the
full value of a trade name is to be en-
joyed they should not be overlooked.
And, the time and expense involved in
looking after these details, when a
trade name is being adopted, will usu-
ally prove a wise investment, in the
form of insurance against possible after
dispute over the validity of the namie
selected. Leslie Childs

———_22s—_—_
Fire Insurance Competition.

The fire insurance business is enter-
ing into a stage of development, says
a contemporary, where competition for
business will be keener than ever be-
fore in its history.

This seems to be the general feeling
in the United States and Canada, where
companies continue to enter an al-
ready pretty well crowded field. In
addition to all this the number of new
companies organized during the past
year, and financed by investors, who
seem attracted by the continuous ad-
vance in fire insurance stocks so largely
and unwisely advertised. These new
companies are going to furnish keen
competition for the old established in-
stitutions and it would seem as if local
agents will now have to canvas for
business under pressure as high as that
displayed in the sale of life insurance.

 

>>

What the Insuring Public Gets.

What the insuring public gets for
the premiums which it pays to the
stock companies furnishing the protec-
tion is an interesting question and the
answer is not quite clear to a majority
of the patrons of this form of insur-
ance. In a recent examination of the
business done by 200 of the leading
stock companies in the United States
for the eight-year period from 1919
to 1926, it was revealed that the aver-
age loss ratio of these companies, over
the eight-year period was 56.3 per cent.
In other words 56.3 cents out of every
dollar collected was paid back to the
public for losses sustained. Seems to
be a rather large price to pay for the
privilege of having the protection of
the indemnity offered.

ee
When the Doctor Does Himself Out
of a Job.

When the family doctor restores his
patients to health, he apparently does
himself out of a job, ‘because the
healthy person stops going ‘to the doc-
tor. The grocer, on the other hand,
who gives some attention to his cus-
tomers’ health, is building up sales and
profits for himself.

 

 

 

erchants an

anufacturers

utual
Insurance Co.

Mansfield, Ohio

S. N. FORD, President
G. W. DEYARMON, Secretary
HARRY DEYARMON, Asst. Secy.
G. LESTER DEYARMON, Asst. Secy.
F. C. DEYARMON, Special Agent

—_++>

Our company was organized in 1876
and has conducted a prosperous and
successful business for fifty-two
years.

We have cash assets of more than
$300,000, a net surplus of over $200,

000, and an annual: income which
approximates $200,000.

We ate admitted to do business in Ohio,
Indiana, Pennsylvania, Massachusetts and
the District of Columbia.

We are also admitted to do business in
Michigan and propose to appoint local
agents in every city and good town in the
State. We should like to get in touch with
men who are in a position to act for us in
this capacity.

We refer to the insurance department of the
Michigan Tradesman as to our record and
standing. This publication is fully informed
as to the manner in which we conduct the
mutual fire insurance business along the
most approved lines.

If you are interested, address the Home

Office.

 

 

 

 

 

 

 

16
‘COFFEE TRADE OF GROCER.

Why He Has Lost So Much Of
It.

Why the retail grocer and coffee?
Some of you, like me, can easily re-
call when the retail grocer and coffee
were synonymous, when it was not
necessary to say and coffee, because
the grocer, the individual retail grocer
meant coffee dealer and he alone fur-
nished coffee. But, as Briggs so often
tells us in his pictures, “those were the
days.” We can but look back upon
them pleasantly, and must acknowl-
edge that the present day situation ts
different, that the retailer has liberally
divided his coffee business with new
competition and that, therefore, the
word “the independent retail grocer
and coffee” is quite in order.

I have a belief that through better
understanding and the right sort of co-
operation between the individual retail
grocer and the coffee roaster, much of
the lost volume of coffee business may
be recovered, the individual retail gro-
cer will be able to meet any coffee
competition, and both can prosper.

Let us go straight to bedrock a mo-
ment and be reminded of reasons why
coffee business first began to slip away
from the individual retail grocer. Pri-
marily, it was not appreciated that cof-
fee is the retail grocer’s most important
item, perhaps not in volumue or in
profit, but certainly as a trade getter
trade holder for the general line. That
oversight was general in the old days,
and it continues in too many cases to-
day. Wherever you find a retail gro-
cer with a reputation for good coffee,
or who has a good coffee business,
you will also find a successful and a
prosperous general grocery business.

Why is this so? Largely because
coffee is bought by the consumer on
confidence, confidence sometimes in a
brand, but more often in the judgment
and ability of the grocer patronized.
Few consumers are judges of coffee in
When they buy
coffee they look to their grocer to sat-

the bean or ground.
isfy them. The real test comes later.
Wherever the grocer succeeds in pleas-
ing the taste, he has so fully merited
this confidence that the consumer not
only “sticks” as a coffee customer but
also extends his confidence and patron-
age to the entire food requirements.
But if the grocer fails in giving coffee
satisfaction, the consumer immediately
becomes easy prey for the very first
competitor who interests himself in
satisfying the coffee taste, and coffee
patronage is lost to the grocer and
with it often also the entire grocery
patronage.

This exactly is what happened years
ago with the advent of the first retail
coffee specialists. Indeed it was the
retail grocer’s too frequent lack of in-
terest and effort to suit his customer’s
coffee taste, and his failure to do so
which made the wagon route coffee
The field was left
I know a very general

business possible.
wide open.
opinion exists that the lure of prem-
jums diverted coffee business from the
retail grocer to the wagon route dis-
tributor. Possibly that was an ele-
ment, but if we compare the methods

eas

MICHIGAN TRADESMAN

employed by the latcer with those of a
larger proportion of retailers at the
time, I think we can agree that the
premium was a minor element.

The wagon route man visited the
consumer regularly in the home. He
inquired about the consumer’s coffee
experiences. He asked permission to
leave a package on the plea that it
would probably give greater satisfac-
tion. On his next visit he inquired :f
this trial pound pleased. If it did not,
he took back what was on hand and
left a second trial pound of another
grade or quality. He took care always
that this product was freshly roasted.
And so he worked on until eventually
he succeeded in exactly suiting his
prospect’s taste. Then came the prem-
ium offer, the closing of a contract for
a three or six months’ period in weekly
deliveries and throughout this period
constant watchfulness over the cus-
tomers continued satisfaction. All in
all it was a very thorough and efficient
selling campaign.

I need not go into details of com-
parison. You know the facts. Con-
sumers’ tastes differ, and even if the
grocer stocks the very best brands and
maintains his own carefuly prepared
brands and blends, any one of these
may not exactly suit the taste of the
individual, whereas some other may.
Whatever the brand or grade of coffee
that is given out, it must be freshly
roasted in order to give satisfaction.
Consumers’ satisfaction also depends
on proper grinding and brewing. The
grind for instance depends on the in-
dividual’s method of brewing. To give
careful attention to all these details in
every sale is essential to building and
holding coffee trade. Yet how often
in the old days did the retail grocer
select at random from his stock, or
perhaps solely to suit the ideas of price,
and passed the pound of coffee over
the counter without any attempt to suit
the customer’s taste, and from that
moment on forgot the transaction for
all time. In this manner of selling there
was no interest in the customer’s in-
dividual requirements and no effort
made later to learn if these require-
Coffee trade
just slipped away and its loss was not
You will ad-
mit that this was a quite different
method of selling from the one I men-
tioned first. It is unfortunate but true
that this same method is still in force
to-day with many retail grocers, and
this is at least one cause for the shrink-
age of coffee sales with them.

ments had been met.

even noticed or known.

With the advent of the chain gro-
cery stores the average individual re-
tail grocer experienced a further loss
of coffee business. Here again lack of
appreciation of the importance of cof-
fee, and the lack of interest and effort
to suit consumer taste were chiefly re-
sponsible for this second diversion of
coffee trade. Does the chain store
grocer realize the importance of cof-
fee? One need only note the prom-
inence given coffee in all chain store
grocery advertising copy, and in their
window and store displays to find the
answer.

Does the chain grocer make efforts
to suit his coffee customers? I have

 

 
 
 
 
  
    
     

nen een

August 22, 1928

We depend on the
quality of
MUELLER’S products
to make a
Steady customer

of you.

 

Wi pe
' i
a

CONFIDENCE...

Build up customer confidence by selling
goods your trade knows and respects. They
do think highly of Beech-Nut. It’s a name
they’ve seen advertised for many years in
connection with “foods of finest flavor.” >
Most of them know by actual experience

every claim made for Beech-Nut is true.

Feature the Beech-Nut line--and don’t

worry about competition.

BEECH-NUT PACKING COMPANY
Canajoharie, N. Y.

BeechNut

““FOODS OF FINEST FLAVOR” +

 

#,

4

\S

August 22, 1928

 

MICHIGAN TRADESMAN

V7

 

come to the conclusion that the chain
manager's emphasis on the importance
of coffee on general grocery sales is
coffee is
customers

well matched by the way
being pushed and_ coffee
are carefully nursed in the average
unit chain store.

Coffee roasters, until recently, also
failed to realized the importance of the
right presentation of their products
over the retailer's counter and of co-
operation with the retailer in providing
to the consumer an entirely satisfactory
beverage. In the expansion of business,
and the fierce scramble in competition.
their efforts were confined to securing
orders or getting their goods on the
After the sale the cof-
fee salesman was also entirely forgetful

retailer’s shelf.

of the transaction, at least until his next
Naturally the result of this joint
laxness was an accumulation of brands,

visit.

overstocks, and more or less stale cof-
fee. The most important factor to suc-
cessful and lasting distribution, namely,
the right presentation of the product
to the consumer, and the development
of consumer satisfaction was left en-
tirely to the man behind the retail
counter and little, if any, co-operation
was given him. In this respect the
coffee roaster must assume a share
of responsibility for the diversion of
coffee trade which the individual retail
grocer has experienced.

Now that we have gotten down t9
bedrock of the causes for this consider-
able diversion of coffee business, let vs
consider how best the coffee roasters
and individual retail grocers can to-
gether proceed to recover some of the
lost ground.

If between roaster and retail grocer
we are having difficulty in meeting new
competition with a living profit to both,
is not there every incentive to each of
us for consulting and co-operating, for
analyzing our present methods, for
studying new methods in a joint effort
to find the adequate profit for both,
through eliminating some of the pres-
ent unnecessary heavy selling costs,
which we ourselves and together have
brought about.

Obviously then, the co-operation of
class is
needed if the benefits of lower costs
are to be attained. I repeat that the
retail grocer must realize a strong in-
centive for giving his co-operation.

the individual retail grocer

Roasters excuse their present ex-
tremes of selling and delivering effort
on the ground that it is “service” and
that the retailer demands this service.
“Service” in its right sense is a tre-
mendously important and valuable fac-
tor, but even “service” can be over-
done. In present day distribution from
coffee roaster to individual grocer it
is overdone. Consider for a moment
your entire coffee requirements for a
week, a month, or a year, either in
pounds or dollars. With this figure in
mind, consider next the number of
coffee salesmen that call on you in the
period, the number you patronize, the
number of brands you carry, the num-
ber of salesmen you encourage to call
again by giving small orders; consider
the delivery service th's distribution of
your patronage involves, the number cf
trucks that must make the trip to your

store and their cost to the roaster. If
you will do this, you will be bound to
visualize the duplication of service to
you, which taken in the aggregate, rep-
resents a tremendous waste and conse-
quently a tremendous unnnecessary ad-
dition to the cost of coffee.

If you will consider favorably the
roasters’ offer of a new relationship,
if you will try out the plan of concen-
trating your patronage, thereby elim-
inating excessive and burdensome costs
and also enabling the roaster to give
you most valuable selling aid; if you
make sure your coffee quality is right
throughout and that your stock is al-
ways fresh; then, if you will fix prices
which give you a reasonable and living
profit, you will be sure of building a
coffee business on a sound profitable
successful basis, sacrificing perhaps
some of the scattered, excessive and
expensive present service, but obtain-
ing instead real definite interested ser-
vice far more effective. Felix Coste,

Manager National Coqee Roasters’
Association.

ee
Chain Store Taxes Increased Three
Fold.

The adequate and fair taxing of
chain stores is a subject which should
have the prompt attention of all state
and local wholesale and retail grocer
organizations. Prominent wholesalers
and retailers can also use their influ-
ence to very profitable advantage. In
numerous sections of the country, the
chains are still having a very unfair
advantage in the matter of taxation,
amounting in’ some sections to as
much as $200 per year per store, we
are informed. Furthermore, we have
collected considerable evidence to in-
dicate that it is the policy of the chains
to secure the lowest possible assess-
ment on their equipment and_ stocks.
The following letter was recently re-
ceived from a member of the Ameri-
can Wholesale Grocers Association:

Enclosed please find copy of letter
received to-day by the Secretary of
our local Chamber of Commerce. The
letter speaks for itself.

Our town is under the commission
form of government, having five com-
missioners who, in turn, select a busi-
ness manager. Our taxes are assessed
by the city assessor and when this is
completed, the commissioners appoint
three reputable tax paying citizens to
see that all property is assessed on an
equal basis.

When they reached this assessment,
they found the A. & P. had rendered
their merchandise $1,111; their fixtures,
which consisted of scales, adding ma-
chine, refrigerator, counters, shelving,
etc., for $150. This board, after thor-
ough investigation and comparison
with other merchants’ renditions, who
perhaps were doing one-fifth the busi-
ness, decided to fix value of their
property at $2,500 for merchandise and
$1,000 for fixtures. This was on a
basis or even lower than other local
merchants. J. H. McLaurin,

Sec’y American Wholesale Grocers’
Association.

——_>->—_____

Benge Department Store, dealers in
ladies’ ready-to-wear, dry goods, etc.,
at Milan, write the Tradesman as fol-
lows: “It is with pleasure that we
enclose check for $3 so that we may
receive your wonderful paper another
year. We like the frankness with
which you write concerning all mat-
ters. We value every issue highly.”

WHITE HOUSE COFFEE

“Has the Edge” in Customer Satisfaction

We have been in the coffee business
for more than 80 years. We know how
coffee is bought, blended, roasted and
packed—all the angles—all the ways
and means to produce certain degrees
of quality and certain price standards.

Therefore, when we say that White
House Coffee is just a little better

The

Flavor is
Roasted In

Zz

DWINELL-WRIGHT CO.,

Boston, Mass., Chicago, ill., Portsmouth, Va.

  
 

blended from coffees just a little more
expensive than any other brand at a
similar price, we are stating a fact that
can be proved. And in addition, “The
Favor is Roasted In.”

Since you can make a handsome profit
by selling the best—sell your customers
White House coffee.

Dee tam ket Wha

ONE POUND NET

 

 

 

 

SCHUST’S LINE
MEANS ==
More Sales
Bigger Turnover
Larger Profits, and
Satisfied Customers
This
Display
Increases
Sales
THE SCHUST COMPANY
‘ALL OVER MICHIGAN”
DISTRIBUTING POINTS
Grand Korie ee

 

 

 

 

 

 

DRY GOODS

Michigan Retail Dry Goods Assiciation.
President—F. E. Mills, Lansing.

First Vice-President — H. Lourim.
Jackson.

Second Vice-President—F H. Nissly.
Ypsilanti.

Secretary-Treasurer — John Richey,
Charlotte.

Manager—Jason E. Hammond. Lansing.

New Scarfs For Early Fall Appear.

Evening scarfs are being widely
shown. The display is one of fine
quality and artistic designs. Embossed
chiffon velvet in a square the size of
a small shawl is framed with chiffon
used double, ten inches wide, and
joined with fagoting done by hand
with metal thread with which each cor-
ner also is “mitred.” Such shawls are
most luxurious and soft as down. They
come in all the lovely shades of peach,
sulphur, rose, crystal blue and the old
shade known as Marie Louise blue,
which is being revived with especial
charm in the velvets, plain and bro-
caded.

Black velvet embossed on a back-
ground of silver tissue is exceedingly
handsome. With this the border is
made of silver in one scarf and in an-
other black chiffon stitched with silver
thread. Nothing more daintily luxuri-
ous can be imagined than one of these
shawl scarfs of white velvet and silver
tinsel, as the latest weave of metal
cloth is known, with an unusually wide
border of white chiffon. This particu-
lar form of wrap will be seen at dinner
in the restaurants, and with evening
dress at the opera, sharing the vogue
of the evening coat in decollete en-
semble.

EO ——
The Latest Thing in Shawls.

The Spanish shawl is to be worn
again, but in an Anglicized version, in
which it is offered among the early
Plain silk in beautiful
colors with very deep fringe is pre-
ferred by find a_ solid
color more flattering than the melange
shawls of this

Fall nov elties.

women who

of brilliant dyes. In
sort all of the new shades are shown,
and in some another color note is in-
troduced in the strands of the fringe.
Those
embroidered, are
dued colors and delicate flower shades

models, which are elaborately

done in more sub-
in patterns that are more graceful than
the original mantilla.

Quaintly pretty new shawls are cut
in triangles of silk with fringe along
two edges, and others are made of
chiffon, with lace appliqued in each
corner. Scarfs both square and ob-
long of chiffon and of net are shown
with the pattern etched in spangles, or
with the spangles dotting the material

all over.
—_—_o2s—>

Urges Use of Rayon as Term.

The importance of including the
word rayon in exploiting goods in
which that textile is used in the weave
is stressed in a bulletin from the New
York Better Business Bureau, made

public last week. The organization
urges that the term “transparent
velvet” be changed to “transparent

rayon velvet;” that a fabric of velvet
weave having a rayon pile with silk
back be termed “velvet, rayon pile, silk
back,” or where cotton instead of silk
is used, rayon pile, cotton
back.” “The terms ‘rayon satin,’ ‘ray-

“velvet,

MICHIGAN TRADESMAN

on pongee,’ ‘rayon foulard’ and ‘rayon
taffeta’ show that a fabric is of rayon
content,” the report continues. “This
is not equally so with such examples
as ‘Celanese satin,’ ‘Bemberg taffeta’
or ‘Tubize pongee’.” These, the bu-

reau. recommends, should be termed
“Celanese rayon satin,” ‘Bemberg
rayon taffeta” and “Tubize rayon
pongee.”

—_+ + >____
Silk Hosiery Men Pleased.

The action of a number of women’s
hosiery manufacturers in turning their
39-gauge machines from cheap and un-
profitable full-fashioned silk hose to
Bemberg goods is decidedly pleasing
to makers of the higher-grade real silk
merchandise. It is said to mean the
clearing out of a great deal of “slimpsy”
hose to retail around $1 a pair and to
remove it from competition with well-
made and good-wearing merchandise
at necessarily higher prices. It is also
said to mean giving the consumer who
cannot afford to pay more than $1 a
pair for her hose a much better article
than she could get for that money in
real silk. While it will take some time
to clean up the present over-supply of
low-end silk goods, their eventual dis-
appearance will instill life into
the finer merchandise.

——_.. >
Fall Silverware Buying Active.

Preliminary buying of silverware for
fall bears out predictions made earlier
in the year that the excellent business
of the spring season would be repeated.
Advance orders in some lines show a
larger volume at this time than for
several years despite the uncertainty of
general business in certain sections of
the country. There has been no mark-
ed change in the character of the buy-
ing, either in plated or sterling ware.
In the latter there is still quite active
buying of high-priced tea and dinner
sets as well as toilet sers and other
gift articles. Much of this buying is
said to be in anticipation of an active
consumer demand in October, which is
autumn’s principal

new

month for wed-

dings.

pone
Floor Covering Sales Pick Up.
August has so far run true to form

as a dull month in the floor coverings

field, but an increasing volume of busi-

- ness is coming in to fill in lines broken

by retailer purchases. So far this has
been truer of carpets and rugs than
of the hard surface lines, and the de-
mand has been so well spread through
the various type of merchandise as to
be productive of very little feature. The
same applies to the sectional aspect of
the business now being placed. Im-
portant changes in the industry are
causing many buyers to operate with
an eye to the future, and what the
coming spring season will bring about
is arousuing a great deal of interest.
Although there are no definite indi-
cations of it, a feeling exists in some

quarters that “the fur is going to fly.”
a

Bathing Suits To Cost More.
The only thing definite about bath-
ing suit prices for 1929 seems to be
that they will be higher than the 1928
openings. Indications point to one of
the best seasons in years. They are
based on the present low position of

 

jobbers’ stocks, due to the extremely
active consumer demand resulting from
the hot weather experienced during the
past six weeks or so. The advances
in prospect will not be large, from ail
accounts, but will run from 5 to 7%
per cent. on representative goods. Ad-
vance showings presage another season
of considerable color, with novelties
the rule in women’s suits. Prices on
some of the leading lines will be made
very soon, while others will not be
issued until shortly after labor day.

22s —

Co-operation Urged in Millinery.

Manufacturers of women’s hats are
urged in a bulletin just sent out by the
Eastern Millinery Association to co-
operate with the French modistes now
that they are fulfilling their promise to
turn out more elaborate fashions.

 

THAT
SOMETHING!

What is it?

It touches a man,
His work—

And lo, Success!
Just this:

He who succeeds

Is he who first saves.

The &

OLD NATIONAL
SYN Lo

 

THE MARSHALL CO.

August 22, 1928

 

(uro Belle

HUMAN HAIR NETS

A steady seller — a dependable
profit maker — hair net that
never lost its popularity for near-
ly twenty years.

Now, more than ever, women
are buying the Duro Belle Dozen
Sanitary Package—12 nets neatly
packaged — every sale gives a
liberal profit to dealer.

_ Employ Our
Silent Salesmen

The handsome Duro Belle dis-
play case—our beautifully color-
ed window trim, wall cards, and
other advertising features are
silent salesmen that talk volumes
and sell Duro Belle Hair Nets
without the help of a clerk. And
it’s FREE for the asking.
WRITE TO YOUR JOBBER—
OR DIRECT TO

NATIONAL GARY
CORPORATION

Successors to
NATIONAL TRADING CO. and
THEO. H. GARY CO.

251 Fourth Ave.,

New York, N. Y.

535 S. Franklin St.,
Chieago, Il.

 

 

 

    
 

MILEAGE
RIDING
COMFORT -

GOOD LOOKS
CORDUROY TIRE COMPANY

OF MICHIGAN
GRAND RAPIDS - MICHIGAN

 

BED SPRINGS
MATTRESSES
PILLOWS

Comfortable .... Durable

* GRAND RAPIDS

 

 

 

 

 

 

 

August 22, 1928

SHOE MARKET

No Royal Road in Business.

“Business has its ups and downs,”
remarked a shrewd and successful shoe
man of long experience, “but it is in-
teresting to observe that there are
some men and some organizations
with whom business is always good,
even when times are bad. And there
are others who never seem to get on
well, regardless of conditions.

There is so much of truth in this
statement, that it is difficult to formu-
late any better advice to give the mer-
chant who is in doubt as to how he
should proceed than to watch and fol-
low the men who are successful. By
this is meant, not to copy their ways
of doing business, for the methods
that succeed in one case may fail in
another, but to observe and put in
practice the broad principles and
policies that make success for many
concerns almost inevitable.

Prosperity, as a rule, does not come
simply and solely because of some par-
ticular advantage that one store en-
joys over another. The success of
some of the chain stores isn’t due
solely to their ability to buy merchan-
dise at lower prices, as many seem to
believe. Back of the successful busi-
ness organization, big or little, there
can be found a code of principles and
policies which the public, unconscious-
ly, perhaps, has come to recognize and
approve and which forms the powerful
magnet which attracts and holds cus-
tomers.

Thus the success of the chains can
probably be attributed, fundamentally,
to their adherence to certain principles
of efficient merchandising. The key-
note of another store’s policy may be
service, but the far-sighted organiza-
tion will not be content merely with
some narrow or superficial interpreta-
tion of that word. Every activity of
the organization will be made sub-
servient to the service principle. Sales-
men will be employed on the basis of
their ability
the customers. Window displays which
will serve in familiarizing the custo-
mers with the house and its merchan-

Advertising will be planned to
Little by

and willingness to serve

dise.
accomplish the same end.
little the consistent purpose of this
store to the community will
make an impression on the public, and
the store will build for itself a place in
the community that it will hold de-
spite the shifting winds and changing
tides of prosperity and depression.

There is no royal road to success in
business. Back of every real and per-
manent achievement lies a policy that
is sound and a group of principles that
are enduring. They form the _ solid
foundation of the business, but they
must be applied in accordance with
the spirit and demands of the hour.
For a successful merchant must be
alert to everything the public is think-
ing and resourceful in making his or-
ganization respond to every new de-
mand.—Shoe Retailer.

serve

ee

Compensation For Employes Injured
on Picnics.

Of interest to shoe merchants who

hold outings for their employes, is a

decision by the Workmen’s Compensa-

  

MICHIGAN TRADESMAN

tion Board of Pennsylvania, who held
that an employe who is injured while
attending a company picnic is entitled
to compensation for his injury. In the
case in which the ruling was made, an
employe of a Scranton concern suffer-
ed a broken leg during the firm’s
picnic for employes on July 9, 1927,
and lost fifteen weeks’ work.

An_ appeal taken
referee’s findings by the
which contended that the accident did
not occur during the course of the
man’s regular employment. The Com-
pensation Board found, however, that
“the outing was conducted in order to
and good fellowship
between the and the em-
ployes and the testimony shows that

from the
company,

was

promote harmony
employer

the company expected to profit there-
by in getting better returns from their
men.”

22>

Hosiery Returns Called Unjust.

Discolored spots and_ streaks in
women’s lightweight silk hose, which
appeared after wearing and for a long
time puzzled manufacturers, have been
found by the Research Department of
the National Association of Hosiery
and Underwear Manufacturers to re-
sult from the use of preparations for
the removal of hair. Applied to silk
hose in the Association’s laboratory,
they not only the
greasy, but produced yellow
These were attriduted to the use of a
sulphide in some of the preparations.
Such shades as French and rose nudes
were found particularly susceptible to
fading and discoloration, as were other
hues on that order. Many returns by
consumers to retailers, and by the lat-
ter to the manufacturers,
ed, and the

be unjust.
——_»~<<.-—__
Footwear Important Item in Co-eds’
Wardrobe.

In a survey of the expenses made by
the students. at the University of
Washington, clothing ranked highest,
for which men spent $339,140.14, and
women $1,237,835.10. Shoes proved to
be a very important part of the wo-
wardrobe with an
$10.52 a pair for formal shoes,

made stockings

stains.

have result-
Association holds them +o

average of
$9.36
for dress shoes and $7.93 for campus
shoes.

men’s

Nearly five pairs of shoes are
The majority of
footwear purchases are made in the $8
to $10 price range. Galoshes amount-
ing to $13,577 are purchased, or an
average of $4.65. Co-eds pay $77,630
for silk stockings, or an average per
woman student of $26.59.
a Se
Community Fire Prevention.

The importance of fire prevention in
a community was well illustrated re-
cently when a large manufacturing
plant was burned at Anderson, Ind.
The owners of the Anderson plant
were already engaged in building an-
other plant at Indianapolis. When the
Anderson plant was destroyed the
owners decided to enlarge their con-
templated factory in Indianapolis and
not rebuild the destroyed plant. Thus

purchased a year.

the community lost an important ele-
ment in the employment sphere of the
town which would probably have been
retained but for the mischance of the
fire.

 

 

 

 

STRENGTH ECONOMY

THE MILL MUTUALS
AGENCY

Representing the
MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY
(MICHIGANS LARGEST MUTUAL)

AND ASSOCIATED COMPANIES

Lansing Michigan

 

Combined Assets of Group
$45,267,808.24

20% to 40% Savings Made Since Organization

FIRE INSURANCE— ALL BRANCHES
Tornado— Automobile — Plate Glass

 

 

 

 

 

Camp Equipment For Sale or Rent |

9x11 Umbrella Tents require no center pole, worth $47.50, oe

Sale 35.00
Gold Medal Gots $2.75 to $4.00 |
Gold Medal Beds .... ee $9.50
Came Stogls .....-_--_.__-___.__._._______....--.......--- $1.95 to $8.00
nan Side Car Vents = $10.00

GRAND RAPIDS TENT & AWNING COMPANY
500 Monroe Avenue Grand Rapids, Michigan

 

 

 

VIKING AUTOMATIC SPRINKLER C0.
AUTOMATIC CONTROL o/ FIRE

Installations Made on Cash or
Installment Basis

GRAND RAPIDS, MICH.

 

OFFICE 406 MURRAY BLDG.

 

 

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE COMPANY

LANSING, MICHIGAN

Prompt Adjustments

Write
L. H. BAKER, Secy-Treas.
P. O. Box 549

LANSING, MICH.

 

 

 

 

 

 

 

 

 

20 MICHIGAN TRADESMAN August 22, 1928
RETAIL GROCER And the average composition of the
Retail Grocers and General Merchants average egg is as follows:
Association. Per oY Nn S S
President—Hans Johnson, Muskegon. : . Ce at. -
First Vice-President — A. J. Faunce, Water 22.0 73.70
Harbor Springs. i. : Beas 12.55
Second Vice-President — G. Vander FE 12.10 “J once knew a man who attracted so much
Hooning, Grand Rapids. Se ee : * * -
: t : y ; ttention to himself by continually shouting
Secretary—Paul Gezon, Wyoming Park. ~, ea © a Mets ’
Treasurer—J. F. Tatman, Clare. Carbohydrates ieee i mat mine 0.55 “I’m honest,” that they finally insisted he
Mineral matter ....-.. 1.10 pay his pew rent a year in advance.

 

Chain Store Enquiry Getting Under
Way.

The chain store enquiry started by
the Federal Trade Commission under
the Brookhart resolution happens to
be simultaneous with a _ statement
which shows the increased competition
this source is providing for the retailer.
For the first six months of the present
year 499 new chain store units were
provided for either by actual openings,
leases or construction of buildings. It
is interesting to that of the
number 75 per cent. or 376 units, were
of the 5c to $1 class while 5c and 10c
made up only 123 This
striking proof of the

observe

store units.
is taken to give
keener competition the retailers are
meeting in the broad activities of re-
tail trade. In addition to this develop-
ment during the first half of the cur-
rent year chain department stores pro-
vided for 430 new units, of which 175
were established by mail order houses.

The retailer is thus put on his guard
and is required to be more alert than
ever before. The price tag has a strong
The

retailer makes known the value of good

appeal to the purchasing public.
service together with reasonable prices
and profits and shows that he provides
quality ard service which cannot be
struck down by chain store or other
competition. The chain store evident-
ly sees growing opportunities in the
smaller communities, realizing that in
the larger cities the up-to-date inde-
pendent retail store does well with
quality goods and service.

The

ought to prove helpful, after it is com-

enquiry of the Commission
pleted, in throwing much light on this
class of competition and stimulating the
independent retailer to a point where
he can meet it more successfully and
check inroads which are being made on

his trade.

—_2+.>___
Eggs By Weight Ridiculed.

The proposed city ordinance of Ta-
coma, Wash., being promulgated by
H. G. Scott, city weights and measures
inspector, that eggs must be sold by
weight and not by count, has drawn
the criticism of Wm. E. Bullock, sec-
retary of the American Institute of
Weights and Measures, in New York
City.

Mr. Bullock looks at this proposal
as one of the endless moves to get
away from all measures and counts for
anything, including oranges, pineapples,
cocoanuts, melons, or what have you.
In some cases weight instead of count
is justified, because either count can-
not be conveniently made, as in shell
peas or lima beans, or count is unfair,
as in potatoes of varying sizes.

3ut perhaps the best criticism
against eggs
states, is of a different kind.

by weight, he
It is ad-
mitted that eggs may vary in weight

selling

from one ounce to three ounces, but
they something more
important, and this is in chemical com-

also vary in

position.

So in any case when you are buying
a two-ounce egg you are buying one
and three-quarter ounces of water. And
if the water is not figured, and only
the egg substance is considered, what

are you buying then? Answer:
Per Cent.

Potash 2 2 6.27
Bada 22 9.56
Dee 4.56
Macnesia 2 0.46
Phospnorus 9.9200 15.72
Silom 2 0.13
Silica 22 0.13
Chiotige = 3.72

(Average figures also)
Presumably eggs are sold to be con-
sumed as food, therefore suppose some
scientist comes along and announces
that
found that only the phosphorus con-

after thousands of tests he has
tent of the egg is of any value at all
in the metabolism of the human body.
This is quite possible, and this kind
of thing is going on continuously.
Then the most profitable way to sell
eggs would be by “phosphorus con-
tent,” and
measures inspector in Tacoma figures

just as the city weights
the most profitable way to sell eggs
now is by weight, or his proposal as-
sumes it to be so.

But since no one is quite sure at
what is the most
profitable way to sell eggs, profitable
for the producer and consumer too,
why not continue to count them a
little longer?

the present minute

—_>++—___

Says the Man Behind the Counter

3ack in the days of high wheeled
bicycles, heeled home
baked and tin milk,
there probably were few women com-
ing into the store, and it didn’t matter
if the force with
sleeves rolled up and excelsior in their
hair. To-day things are different. The
retail merchant is making a big appeal
for women’s trade, which means that
those who sell to the ladies must pre-
sent an appearance that will please the
ladies, whether they are ladies’ men
or not.

low shoes,

bread pans for

sales went around

Married or single, try to please
them all. It is the making of more
business.
———_2>-2.>___
Independent vs. Chain.

He helps build your community.

He takes an interest in your children.

He spends his money in your neigh-
borhood.

He is your friend in distress.

He helps
churches.

build your schools and
He is a citizen of your community.
Chain stores do not do these things.
+2.
To Hold Another Candy Week.
The candy trade will hold Candy
Week from Oct. 7 to 13, the latter
date designated as “Sweetest
Day.” It is expected that the week
will be observed in 200 cities of the
country compared with thirty cities

being

last year.

 

 

 

 

A man is always known by what he does.
He may or he may not live up to what he
says. When we made

K VP DELICATESSEN PAPER

we did something that we would like an op-
portunity to prove to you was an outstand-
ing paper achievement.

 

 

Sample sent upon request.

KALAMAZOO VEGETABLE PARCHMENT CO., KALAMAZOO, MICH., U.S. A.

a

 

 

 

eae

 

 

 

Don’t Say Bread
— Say

HOLSUM

 

 

 

 

 

 

 

“I Have Carried the Tidings of Good Health
To My Customers”’

 

“About six months ago I started eating Fleischmann’s Yeast and
through the wonderful results it brought me, I have carried the itdings
of good health from eating Yeast to my customers”, writes Irving
Kirschen of Newark, N. J.

A grocer who gives his customers “tidings of good health” is doing a
service they will not forget—he is building good will. Recommend it
for constipation, indigestion, skin disorders and run-down condition.

FLEISCHMANN’S YEAST

Service

 

 

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

 

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST ~- FANCY NAVEL ORANGES ,

and all Seasonable Fruit and Vegetables

 

 

 

 

 

 

August 22, 1928

 

MICHIGAN TRADESMAN 21

 

MEAT DEALER

Michigan State Association of Retail

Meat Merchants.
President—Frank Cornell. Grand Rapids
Vice-Pres.—E. P. Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.

How To Squelch the High- Saver.

Every now and then, even in this
democratic age, the meat retailer en-
counters a customer who indicates by
her manner, if not by her speech, that
she considers him a member of an in-
ferior species; she demands to be
waited on ahead of others who were in
the store before her, and, in general,
conducts herself as if she were con-
ferring a favor upon the earth by
walking around on it. Probably no
type of customer exerts so great a
self-control.
used to

strain upon the dealer’s

European butchers may be
this sort of
American the experience is like that

of having a leg amputated without tak-

treatment, but for an

ing an anaesthetic.

To a great many, the policy of silent
in cases like this may seem
little doubt
cases this opinion is

courtesy
degrading, and there is
that in extreme
right. If a customer goes so far as to
demand attention at the
price of keeping others waiting, cer-
tainly the only thing for the dealer to
do is to play fair with his other cus-
tomers. At any rate, the other cus-
tomers would think so; and there are

immediate

some cases in which it is necessary to
lose one customer in order to avoid
losing several others.

of other
there are

Even when the interests
customers are not involved,
dealer’s
policy is to make an open declaration
of hostility. In cases where the cus-
tomer’s insulting manner can not be

some cases when the best

ignored this is necessary in order to
preserve self-respect, and it would be
justified even if it involved the loss of
There is no reason to be-
lieve, however, that it does involve the
loss of sales, for other customers who
happened io be in the store during the
fireworks would be more likely to with-
draw their trade if they found the deal-
er lacking in independence than they
would if they found him lacking in sub-
serviency. Of course it is highly prob-
able that the particular customer caus-
ing the altercation would make her
future purchases elsewhere, but when
something is found to be lost what-
ever alternative is taken, the thing
to do is to take the one in which the
loss involved is as low as possible.
However, maintaining self-respect is
sufficient reason in itself and would
be even if it cost money.

The above policy applies, of course,

a few sales.

only to extreme cases.
———
A Word on Beefsteak.

Sometimes we wonder why so many
people think of porterhouse and _ sir-
loin when the word steak is mentioned.
These steaks and others closely re-
lated with them in the carcass are ad-
mittedly good when from well-fed
steers, but there are other steaks that
do not cost so much and which will
give satisfaction on most occasions.
The chuck steak, for instance, is al-
most unknown as far as sales are con-

cerned in some shops, although much
in demand in others. Flank steak is
another cut that should have a broad-
er acquaintance among consumers, and
this steak can be served in quite a
number of ways. Perhaps the steak
deserving of most special boosting is
the top round cut. It is not a stranger
in many homes, but it has been so well
received where used and people speak
so highly of it that we do not hesitate
to extend its circle of friends. When
the steer is of Choice quality nobody
can find reason to complain of the ex-
cellent quality found in top round
steaks. They are economical because
there is little waste of fat or bone and
the flavor is equal if not better than
some costing more money.
Because of its high content of juices

of those

and the essential elements that are in
solution in them it is frequently speci-
fied instead of other sections by doc-
tors when beef tea is to be made for
invalids. At this time we will not di-
on its merits when or-
used for pan broiling or fire
but tell you how it can be
used in a way that is quite different.
This is caserole of beefsteak. Saute
sliced onions in one tablespoon

gress further
dinarily
broiling,

three
butter in a pan; put them into a cas-
serole. Cut a steak from the upper
part of the round as it appears on the
butcher’s block into pieces large
enough for one portion. Put these
into the pan and sear on all sides, then
put into the casserole. Add a table-
spoon of flour to the pan; let it brown;
add one and a half cups water and stir
until thickened, season with salt, pep-
per and a tablespoon parsley chopped
fine. Add a_ little Worcestershire
sauce and mushroom catsup. The
sauce will be richer if stock is used in-
stead of water. Pour the sauce over
the meat, cover the casserole, set in
the oven and cook slowly until tender.

Cover the top with parboiled sliced
potatoes and finish cooking the po-
tatoes. Serve in casserole.

Hides and Pelts.

Green. NO. Do 18
Green: No. 2 2 2 17
Cured (NG: Bo 19
Cured, No. 2 -..___ ee 18
CGalishin Green, No. | 22.0 25
@altctin Green, No. 2 02 22
Calfskin. Cured, No. - -...._-. 26
@alfskin, Cured, No. 2... 23
ttarse. No. fo 6.00
ores ONO. 2) oo 5.00
Pelts
aS 50@1.25
Shiearings (0 25@1.00
Tallow
Privé: (220 07
I 07
i 06
Wool.
Thwashed, medium —_....-.._-..___ @40
Unwashed. rejects =... @30
Enwasheu fine 2. @30

—>> > ___-
Distinctive Stationery Is Good Busi-
ness.

Many a grocer has improved his
business by having distinctive station-
ery and advertising. A good slogan
plus well designed business forms
creates in the consumer’s mind an im-
pression of the dealer that is remem-
bered a long time after the sale has
been made.

——_—_+~+-—__-

Recent experiments indicate that
raw or slightly cooked liver, given at
the rate of 200 grams daily for several
weeks, will regenerate the blood in
cases of pernicious anemia,

 

 

 

 

 

VINKEMULDER COMPANY

Grand Rapids, Michigan
Distributors Fresh Fruits and Vegetables

Strawberries, Pineapples, New Potatoes, Oranges, Lemons,
Bananas, Vegetables, etc.

 

 

 
      
   
 

 

 
 

ASTERPIECES
[ xs HE BAKERS ART
ws \\ !

 

a | | | | | _
or every ennai

wilh

         

CAT ee

 

 

 

 

 

 

 

 

 

Always Sell

LILY WHITE FLOUR

““The Flour the best cooks use.”

Also our high quality specialties

Rowena Yes Ma’am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING CO. Grand Rapids, Mich.

a

 

 

 

 

 

 

 

 

ASSOCIATED TRUCK LINES

Announce complete organization for hi undling Merchant
Freight. We go to 167 Cities and Towns in Michigan,
and make deliveries to suit present day requirements.
We furnish the greatest aid to successful merchandising,
Adequate delivery. All lines are regulated by the Mich-
igan Publie Utilities Commission.

ASSOCIATED TRUCK LINES

108 MARKET AVE. GRAND RAPIDS,

PHONE

K 94121
MIcHt.

 

 

 

 

GRAND RAPIDS PAPER BOXCo.

Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING & MOUNTING.

D $3 M | ¢C 8 SE

 

G KE A N BD KR A F FE G A N

 

 

 

 

 

22

HARDWARE

Michigan Retail Hardware Association.
President—Herman Dignan, Owosso.
Vice-Pres.—Warren A. Slack, Bad Axe.
Secretary—A. J. Scott, Marine City.
Treasurer—Wiliam Moore, Detroit.

Hints in Regard To the Tinshop
Department.

As an adjunct to the hardware store,
the tinshop can be made to pay if
properly conducted and run on a sys-
Especially is this true
while the

tematic plan.
of medium-sized
profits may not be so great in the
larger cities. But, even in the suburbs
of the big centers there are hardware
dealers running tinshops who say that
this department is a success, not mere-
ly for its own profifit-making possi-
bilities, but because it has increased
the sales of general hardware lines.
One hardware dealer runs a
suburban store in a big city believes
that there is a great future before this

towns,

who

department:

“Never before in the history of the
hardware or tinsmith trade, he says,
“have there been as good chances of
extending the use and sale of metal
products. With the scarcity of wood
and its consequent high price there has
come a more general demand for metal
products. Take metal shingles and
corrugated sidings, for instance. These
are among the newer lines. When I
was younger in the business we used
some tin roofing, but only occasional-
ly; and not at all to the extent to
which these materials are used now.
Nor were the sheets and plates as con-
venient for handling as they are to-
day.”

Another suburban dealer points out
the gradual development of the tin-
shop along new lines. “In the old
days a lot of work was done making
up pails or utensils of one sort and an-

other. Now there is not much demand
for such tinware. Enamel and granite-
ware have taken its place. When

kitchen utensils show signs of wear,
the housewife prefers a new article to
repairing on old one. But there is good
money in the contracting and jobbing
work.”

This dealer has his tinshop on the
floor hardware
shop being fully equipped for cutting
sheets, making eavetroughing, etc. In
four vears, according to his figures, the
machinery has paid for itself twice
over. He keeps a staff of men work-
ing the vear round, making up ma-
terial in the shop when there are no

above his store, his

outside jobs in hand.

Another dealer runs a tinshop en-

tirely separate from his hardware

store. He does general work, and

finds repair work abundant. Furnace
installations are featured, and repairs
to furnace installations.

On one point all these dealers
The tinshop can be

but only when it is

readily agreed.
made profitable,
run according to some definite system.
Haphazard and careless methods make
it a losing proposition.

A Western hardware dealer furnish-
ed another angle on the tinshop
“We have the only tin-
place,” he wrote.
“Whether it pays or not, we do not

proposition.

shop in the

see how we could get on without it.”
This dealer had no system at all, and

MICHIGAN TRADESMAN

actually did not know whether the
tinshop was making him a profit or a
loss.

A successful hardware dealer, dis-
cussing the subject of tinshop profits,
took the that a
necessary in connection with the mod-

view tinshop was

ern hardware store. He gave some

suggestions as to how it should be
conducted. One of the most import-
ant features, he
vention of leaks.

“Some hardware dealers say, ‘I know
that I am paid for the time and ma-
terial that go into each job,’ but this
end of the tinshop cannot be watched
too closely for upon it depends the
success of the entire tinshop depart-

urged, was the pre-

ment.

“To overcome leaks, a systematic
plan of checking time and material
should be adopted. An order sheet

worded to meet the hardware dealer’s
individual requirements should be
printed. Order sheets should be num-
bered, so that each job can be follow-
ed through to completion. The sheet
should contain the name of the cus-
tomer, his address, and data as to the
work to be done. The tinner, on re-
ceiving the order sheet, writes in the
amount of stock or material used and
the time spent on the job. The cost
of material, amount of labor, and per-
centage of profit, can be added on the
return of the order sheet to the office.

“Where fuller details are wanted,
other blanks may be added. But above
all, be certain to put down the amcunt
of stock and fill in all blanks. This
order sheet system will be an invalu-
able help in cases where objection or
complaint are made, and will be of
untold advantage in estimating on fu-
ture jobs.”

Another dealer emphasized the im-
portance of the owner of the tinshop
knowing just what overhead expense
was involved in his business.

“The owner of the tinshop,” he said,
“should work out for himself some
method by which he can charge the
proper proportion of the overhead ex-
pense to each job done, so that by the
end of the year this overhead expense
will be automatically taken care of.

“Supposing a tinner pays a certain
price for a hundred pounds cf sheet
iron. If, when he has finished, he fig-
ures the material at the same rate per
hundred on the basis of the weight of
the finished job, he is actually throw-
ing money Why? For the
simple reason that there is always a
certain amount of waste that cannot be
avoided.

away.

“Proper allowance must be made for
this waste. The easiest way 1s prob-
ably to add a certain percentage to the
weight to cover the item of waste. In
this way the owner will fairly arrive
at the actual material cost.

“Then a man is entitled to a profit

on the material. If, as is generally
the case, the dealer has a regular re-
nat rie - rhe >

tail price at which he sells sheet iron,

that is the figure that should he used,
2nd not the wholesale price.

“Labor should be treated exactly the
same as merchandise
the cost of a job.

when figuring
Whatever is the
regular percentage for arriving at the
price of goods should be used in charg-

   

 

   

August 22, 1928

THE BEST THREE
AMSTERDAM BROOMS

White fwan Goldedond

AMSTERDAM BROOM COMPANY
Amsterdam, N. Y.

PRIZE

41-55 Brookside Avenue,

 

NEW AND USED STORE FIXTURES

Show cases, wall cases, restaurant supplies, scales, cash registers, and
office furniture.

Grand Rapids Store Fixture Co.

7 N. IONIA AVE. N. FREEMAN, Mgr.
Call 67143 or write

 

 

 

BROWN &SEHLER |

COMPANY

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats

°

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

 

Michigan Hardware Co.

100-108 Ellsworth Ave.,Corner Oakes |
GRAND RAPIDS, MICHIGAN

e

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

 

 

 

 

A
COMPLETE
STOCK OF

 

HEATH & MILLIGAN DEPENDABLE PAINTS AND
VARNISHES

erStevens&Co.

Founded 1837

 

 

GRAND RAPIDS 61-63 Commerce Ave., S.W. MICHIGAN

WHOLESALE HARDWARE

 

 

 

 

 

 

 

aeeceealy

leap aoa Se

August 22, 1928

MICHIGAN TRADESMAN

 

23

 

ing labor, for it is paid for in cash and
there is waste and expense attached

“All percentages should, in my esti-
mation, be figured on the sell and not
on the buy. Twenty per cent. of the
sell equals 25 per cent. of the buy. Ten
per cent. of the sell equals one-ninth
of the buy.

“Whether this system be wrong or
not, if you figure on this basis, taking
account of actual material cost, actual
labor cost, overhead and profit, you
will make your tinshop pay its way
and yield a small profit besides. lf
you cannot get work on this basis it
would be better for you to discontinue
the shop, unless you believe that a
tinshop run at a loss brings enough
extra and profitable trade in regular
hardware lines to compensate you.”

Another dealer strongly urges going
after business in the dull season in or-
der to make the tinshop pay.

“The dull season is the time to go
after the best business. The best busi-
ness is that which involves the largest
contract from the man with the best
credit rating. This man is always the
one who is willing to save money and
who is in a position to follow his in-
clinations. Therefore, if he can be
shown that he can save money by per-
mitting his work to be done in the dull
season, the chances are very good for
landing a contract from him.

“Because this man’s business is the
most desirable, it is necessary that
great care be used in keeping him as
a customer. The best way in which
to keep a customer is to do first class
work for him, and the time when the
best work is possible is not when work
is booming, customers are clamoring
for action, and workmen are sent here
and there on hurry calls, but in the
dull season when men are not hard-
driven and their employers are not
nervous.

“The man whose business is worth
the most is always the man who is
easiest to convince by a good argu-
ment and hardest to convince with a
poor argument or a poor proposition.
The best way in which to hold a cus-
tomer is by doing good work, but the
only way in which to secure a chance
to do good work for a new customer
is to make a good impression at the
start, and it is, therefore, extremely
desirable that the first impression
should be a good one. A little atten-
tion to the manner in which a cus-
tomer is approached, therefore, will
frequently result in the securing of a
contract. i

“The custom of always giving the
contract to the lowest bidder does not
prevail with the hard-headed business
man whose business is the most desir-
able. This man knows that the man-
ner in which he is approached will gen-
erally indicate the business capacity
and responsibility of the man seeking
the job. He will consider, not merely
the price quoted, but the quality of
the work. And in his estimate of the
quality of the work he will be consid-
erably influenced by the personality
of the bidder.

“The securing of fifirst class con-
tracts for the dull season should be
considered one of the most important
portions of the year’s work, and the

_ tumn novelties.
folded into a little envelope of flowered

man who keeps after this business in-
telligently and persistently will fre-
quently find it possible to place him-
self in such a position that the so-
called dull the most
profitable part of the year.

Waste of time and material is the
usual cause of the tinshop.
These wastes can be avoided by the

season will be

loss in

use of a definite system of checking
on all time and material. Frequently
fairly large pieces of metal which
otherwise would be discarded can be
utilized to advantage if some systematic
method of keeping track of them can
be devised. The wide-awake hardware
dealer aims to get good men for his
tinshop, and to keep them engaged all
the year round; and to this end he
scouts for work which can be handled
to advantage at times of the year when
normally the tinshop is not busy.

Victor. Lauriston.
—————

Novelties in Traveling Kits.

kits are given especial
attention in the novelties brought out
this season. Cases designed to encour-
age order and neatness are provided
for every conceivable article of utility
and comfort. Toilet articles and odds
and ends that answer the demand for
occasional use are grouped in separate
folders made of rubberized goods,
chintz, cretonne, silk or one of the
supple, decorated leathers. Simplicity
in the appearance of these furnishings
is considered to be in better taste than
the over-elaborate trappings, and dif-

Travelers’

assembled
with some scheme of harmony in color.

A small folder made of prettily
flowered goods is designed to hold
comb, “bob” pins, tooth-brush and
wash cloth—sufficient for an over-night
visit. Week-end supplies are more
often fitted into the miniature suitcase
or Gladstone bag of patent leather, pig-
skin, cowhide or colored kid. For a
tour or voyage every item required is
cases that
them for convenience.

ferent sorts and sizes are

provided for in arrange

The usual style this season is a
cover in which the several sizes are
made to match. A practical lining

used in almost all is the new water-
proofed material, which is to be had
in many pretty colors. For use aboard
ship or at the seashore goods of this
character are in general favor. Quilt-
ing, for which so many different uses
have been found, is shown in some of
the traveling folders and cases and for
the lining of over-night and week-end
bags.

Ingenious ways of reducing travel-
ing accessories to the smallest possible
size are shown among the early Au-
A pair of rubbers is

chintz or tartan plaid silk lined with
waterproofed stuff, and bedroom slip-
pers are encased in another envelope-
shaped bag. Curling irons are cared
for in the same manner, with a safe
compartment for the tiny alcohol stove
that will be of service in out-of-the-way
places. An umbreila which is jointed
so as to collapse into half its length
is shown in all of the latest colors and
patterns. Dark tones prevail in plain
colors, and bright plaids, used entire
borders. the
themselves most attractive.

or in Some. of cases

are

Link, Petter & Company

(Incorporated )

Investment Bankers

7th FLOOR, MICHIGAN TRUST BUILDING
GRAND RAPIDS, MICHIGAN

7 ee eas

TH HANDY PACKAGE

eel

QUALI FIED
ee

XAX

? 2
CANDIES

ea Ty ey ob Ate

 

A Wonderful 10c Seller

Sixteen different kinds of popular
candies are put up in this attractive
package.
A Beautiful Display
PACKED BY
NATIONAL CANDY CO., INC.
PUTNAM FACTORY
GRAND RAPIDS, MICHIGAN
_————————————

ATTORNEY AND COUNSELOR
Special attention given creditors proceed-
ings, compositions, receiverships, bank-
ruptcy and corporate matters.

Business Address:

433 Kelsey Office Bullding,
GRAND RAPIDS, MICHIGAN

ASK FOR

 

 

 

United Detective

Agency, Inc.
Michigan Trust Bldg.
GRAND RAPIDS, MICHIGAN
CIVIL CRIMINAL
and
INDUSTRIAL WORK

Only Bonafide and Legitimate Detective
Work Accepted

 

PHONE—6-8224 or 4-8528
If No Response Call 2-2588 or 8-6813
Dictagraph and Auto Service
Associated With
SARLES MERCHANTS’ POLICE

 

 

 

 

 

Henry ual
FLORALCo. Inc.

52 Monroe Avenue

GRAND RAPIDS
Phone 9-3281

 

 

 

 

Expert Chemical Service

Products Analyzed and Duplicated

Process Developed and improved
Consultation and Research

The Industrial Laboratories, Inc.
127 Commerce Ave. Phone 65497
Grand Rapids, Mich.

 

 

BIXBY

OFFICE SUPPLY COMPANY
GRAND RAPIDS, MICHIGAN

 

 

 

 

COCOA
DROSTE’S CHOCOLATE
Imported Canned Vegetables
Brussel Sprouts and French Beans
HARRY MEYER, Distributor

._ =
MICHIGAN

816-820 Logan St., S
GRAND RAPIDS,

   

 

  
       
   
      
       
     
     

I. Van Westenbrugge
Grand Rapids - Muskegon

Truck Service
Central Western Michigan

DISTRIBUTOR

Nucoa
KRAFT) ) CHEESE

‘“‘Best Foods”’

Salad Dressing
Ka 46?

Bread and Butter Pickles
Alpha Butter
Saralee Horse Radish
OTHER SPECIALTIES

   
  

   

 

 

 

Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN

 

 

 

CASH REGISTERS — SCALES

NEW AND USED
Expert Repair Service

Remington Cash Register Agency

44 Commerce Ave., S. W. Phone 67791
GRAND RAPIDS, MICH.

Stonehouse Carting Co.

Let us take care of your hauling
troubles.
338 Wealthy St., S. W.
Phone 65664

 

 

 

TER MOLEN & HART

Steam Tables and Coffee Urns
Built and Repaired
Successors to
Foster Stevens Tin Shop,

59 Commerce Ave.
GRAND RAPIDS,

 

MICHIGAN

 

24

HOTEL DEPARTMENT

Over-

 

Organizing To  Discourage
building of Hotels.

Los Angeles, Aug. 17—-The Mediter-
anean Company, recently organized at
Ann Arbor, has been incorporated for
$50,000, all of which was subscribed
and paid in by property holdings. The
company, it is said, will erect and op-
erate a $3,000,000 transient and resi-
dential hotel, to be known as_ the
Egyptian. It is to be twenty stories
high and will be the tallest structure
in Michigan, outside of Detroit. The
architects are already preparing the
plans and working drawings of the
building, which will have a lobby,
lounge, main dining room, kitchen and
large convention hall on the first floor,
private dining rooms, card rooms and
other facilities on the second floor, and
individual rooms and suites on the
upper floor. The architectural stvle
and furnishings throughout will be in
Egyptian.

R. P. (“Dick’) Carson, on the ex-
piration of his lease of the Allenel Ho-
tel. Ann Arbor, relinquished the prop-
erty. after successfully conducting the
hotel several vears. Operating a hotel
in a university town is aimost always
a problem, but Mr. Carson has an in-
dividualitv all his own, as well as a
thorough knowledge of hotel opera-
tion, gained by an extended experience
at the old Cadillac Hotel, in Detroit.
under Swartz Brothers, and his hotel
at Ann Arbor became a popular re-
sort for both commercial men = and
tourists. I shall be very glad to hear
of his having fallen into pleasant sur-
roundings in the near future.

Under the head of “Chittenden’s
Popularity,” the Hotel Review, New
York, has this to say of the Detroit
manager, for whom we all hold such a
kindly regard:

“The carrving forward of the De-
troit-Leland Hotel is the responsibility
decidedly on the shoulders of one of
Michigan’s most popular operators,
William J. Chittenden, who is known
as “Will’ from one end of the State
to the other. This friendliness re-
flects the man most decidedly and ex-
plains his selection to head that im-
portant management. His personal fol-
lowing and his hotel abilitv are strong
combinations and the Detroit-Leland
proves the fact in its carrving on.”

Nowadays we quite commonly see
restaurants advertising “real home
cooking,” but when we come to sample
the output we are more inclined to the
belief that “home was never like this.”
There is, of course, the possibility that
our tastes and ideas have changed, but,
on the other hand, one does occasion-
ally catch up with a feeding establish-
ment which offers something which
is as appealing as “mother’s” product,
a fact which should be considered a
delicate compliment.

Summer business for Michigan re-
sorts has been very slow in coming
this season, but at last reports it was
on a decided gain and in considerable
increase over previous vears, so that,
in the final analysis it may average up
with normal seasons. Like the honor-
able profession of agriculture. operat-
ing a summer hotel is a good deal of
a gamble, depending largely on the
weather and general financial condi-
tions. Then. too, the old-time sum-
mer boarder has given way to the tran-
sient guest, which class of business
fluctuates greatly.

Hotel operators throughout the Na-
tion are beginning to think of organ-
izing for the purpose of discouraging
the overbuilding of hotels, especially in
communities where they are not need-
ed. What the hotel fraternity really
needs to do is to adopt some method
of familiarizing the public as to the

MICHIGAN TRADESMAN

real situation and not overlooking the
fact that they themselves are largely
to blame for the evil which confronts
them by giving out the idea that every-
thing is rosy in their profession.

One of the largest bond houses in
the country is now operating upwards
of fifty hotels of great magnitude
throughout the country, because. of de-
faults in payment of fixed charges, and
there are hundreds of others included
in chain operation which are absolute-
ly losing money, or, at least, not earn-
ing interest charges, and vet one finds
the gullible public tumbling all over
themselves in an effort to get in on
impossible hotel deals. If investments
of this class were left to real hotel in-
tercsts much grief might be avoided,
but investment houses must live some-
how and they will all tell you that
regular patrons of hotels are the most
gullible in their lists of victims. This
class, frequenting hotels as they do,
become impressed with the atmosphere
of luxury and wealth which is appar-
ent in all hotel surroundings and take
it for granted that operating a hotel
is a virtual bonanza, when the real
facts are that the accounting depart-
ments are fairly smeared with red ink.

Financia! experts who are 100 per
cent efficient in every other form of in-
vestment fool themselves just as fre-
quently as they do the innocent by-
stander. A friend of mine, practically
at the head of one of Los Angeles’
larger financial institutions, in a legal
capacity, suggested an investment in
a new 800 room institution, now build-
ing, which is bound to prove an in-
cumbrance to the real estate which it
is occupying, coupled his suggestion
with the statement that Los Angeles
hotels were all more or less prosper-
ous, but became suddenly interested
and is on the road to enlightenment,
just because I called his attention to
a hotel journal which was advertising
a score of hotels in this city. all mak-
ing hordes of money, but for sale at
bargains. I took him out one evening
to get a glimpse of the unilluminated
rooms in a recently completed indus-
try in this class which is being herald-
ed as an “instantaneous success,” or
words to that effect.

The manager of a popular steamship
line asked me to co-operate with his
company in promoting a hotel project
for the Hawaiian Islands. He con-
veved the information that statistics
actually proved that 50,000 tourists
visited Honoloulu each season and re-
mained on an average of two days
each, or 100,600 actual hotel days. Ho-
tel men in Honolulu have to depend
altogether on tourists. There are no
traveling men and very few regulars.
Already there are over 3,000 guest
rooms there in established hotels. This
would indicate that in thirty davs the
hotels there would have completed
their harvest of “full occupancy,” with
eleven months left for “solitary con-
templation.” My deductions proved
disappointing to the steamship oper-
ator, but he admitted that they were
founded on fact.

As I said in the beginning, hotel men
are not inclined toward hotel invest-
ments, neither can they be considered
selfish, but they might help mitigate
the perils of the investing public if
they will frankly lay their cards on the
table, thereby enlightening this class
of victims.

There is a little lesson in, I might
say applied psychology, I picked up
in a five and ten department store
here. while making a trifling purchase,
but included in which were a number
of small items “fifteen, fifteen, ten,
fifteen, ten, ten, fifteen—ninety cents.
Is that all right?” said the voung lady
saleswoman, looking up trustfully. It
was. With a smile she volunteered
this: “I always put it up to the cus-
tomer before recording on the cash
register. If you add it up before the
customer, and say ‘Is that right?’ it
sort of compliments them. Anyway,

August 22, 1928

 

Park Place Hotel

Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

W. O. HOLDEN, Mgr.

 

oe
Occidental Hotel
FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon ot Michigan

 

 

 

PARK-AMERICAN

HOTEL
KALAMAZOO

A First Class Tourist and
Commercial Hotel
Also Tea Room, Golf Course and
Riding Academy located on U.S.
No. 12 West operated in connec-
tion with Hotel.

ERNEST McLEAN

Manager

 

 

 

 

Columbia Hotel
KALAMAZOO

Good Place To Tie To

 

 

CODY HOTEL

GRAND RAPIDS

RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -i- Sandwich Shop

 

 

 

CHARLES RENNER
HOTELS

Four Flags Hotel, Niles, Michigan, in
the picturesque St. Joseph Valley.

Mishawaka Hotel, Mishawaka, Indiana

Edgewater Club Hotel, St. Joseph,
Michigan, open from May to October.
All of these hotels are maintained on
the high standard established by Mr.
Renner.

 

“We are always mindful of
our responsibility to the pub-

lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

MORTON.
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms “i 400 Baths

RATES
$2.50 and up per day.

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Batr
Popular Priced Cafeteria in Con-
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.
Hot and cold running water in al
rooms. Several rooms with bath. Al)
rooms well heated and well vent
lated. A goed place to stop. Amer
ican plan. Rates reasonable.
WILL F. JENKINS, Manager

 

 

 

NEW BURDICK

KALAMAZOO, MICHIGAS
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.

Buropean $1.50 and up per Day

RESTAURANT AND GRILL-
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to

Especially Equipped Sample Rooms
ALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

Warm Friend Tavern
Holland, Mich.
Is truly a friend to all travelers. All
room and meal rates very reasonable.

Free private parking space.

E. L. LELAND, Mgr.

 

 

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD.
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

 

 

 

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates

Under the Direction of the
Continental-Leland Corp.

GerorGE J.. CROCKER.
Manager.

|

 

 

 

 

 

 

 

io pane

 

 

 

 

 

August 22, 1928

MICHIGAN TRADESMAN

25

 

it makes them feel you aren’t putting
anything over. And lots of times peo-
ple buy lots of small items, and the
total is bigger than they expect—some-
times bigger than they have money to
pay for. In that case they are likely
to say they didn’t intend to take some-
thing or other, and that I wrapped it
up by mistake. But when I check the
packages and add up and get their ap-
proval before ringing the bell every-
body’s satisfied. And that’s what
makes business good.’ The diplomats
are not all in the consular service.

Dr. Wendt, dietitian of the Univers-
ity of Pennsylvania, says that synthetic
food, containing all the elements vital
to human ‘existence, will take the place
of the homlier and more bulky ele-
ments.

Will we stand for it, I wonder?
Could we possibly look forward to
this synthetic life with a great deal of
relish or enthusiasm? What dishes
will chemistry ever provide to com-
pare with chicken a la Maryland or
even, if you please, corned beef and
cabbage? Can the chemist effectually
eliminate beefsteak and onions or the
aroma of the tomato soup Shall our
breakfasts consist of funny tasting
tablets washed down with false alarm
coffee?

Well, for one, we just wont have it.
Bring us on plenty of the good old
home-cooked griddle cakes, farm sau-
sage, with plenty of unsynthetic maple
syrup and amber coffee, and watch us
allow the remainder of the world to
go by.

 

Nature, somehow, seems to fit the
weather to some chosen crop. Out
here in California the exceptionally
cool summer climate seems to be just
right for the ripening of oranges, and
in the Middle West the hot wave has
been particularly favorable for the
growth of corn, which proves the old
saw that ‘“what’s sauce for the goose,’
etc., applies, especially if they are in
different localities.

Once more the Supreme Court of
‘California has ordered the hanging of
Hickman. This time the execution has
been set for Oct. 19, but lawyers for
the defense are making assertions that
efforts will be made to fight the case
through the Supreme Court of the
United States. It is needless to say
this is not in the name of justice. It
is rather to indict the loopholes which
the law permits for the perversion of
justice. Hickman is the self-confessed
defendant in an atrocious crime which
has startled the entire world, had an
extended and eminently fair trial on
the plea of his own attorneys on the
insanity dodge and was_ convicted
without the least delay. Every move
of his attorneys is costing the tax-
payers thousands of dollars. Some-
thing should be done to correct this
evil, not only for economical reasons,
but as a deterrent of similar crimes.

 

A scientific writer asserts that bob-
bed hair has been of vastly more im-
portance than equal suffrage in con-
ferring the new freedom upon women.
Suffrage gave them nothing much but
the vote, but bobbed hair seems to
have given them a courage and feeling
of independence which the mere bal-
lot could not confer. Without her
boyish locks she probably would not
have the nerve to chop off her skirts
above the knees.

In traversing the highway from
Mariposa Forest en route to Owens
River Valley, one certainly has an op-
portunity of coming in close com-
munion with what are known as the
High Sierras, the highest mountain
peaks in the United States.

Those that do not attain an altitude
of 13,000 feet or more appear to be
relatively low and sometimes almost
insignificant, though scattered along
this portion of the range are many

wonderful peaks between 12,000 and
13,000 feet in height—striking in ap-
pearance, pronounced difficult to scale
but affording excellent. views from
their summits. But while a portion of
the almost sheer sides of many of
them are already supplied with very
excellent highways, unless one has a
great deal of time, much ambition, and
a desire to swell the coffers of the pro-
ducers of gasoline, there is not so much
satisfaction in trying to test out the
rarified ozone which they offer. As an
example of one of these we have Lone
Pine Peak, slightly under 13,000 feet in
height, overlooking Owens Valley, the
snows of which are an important fac-
tor in furnishing the water supply of
the city of Los Angeles, besides the
facilities for irrigating thousands of
acres of otherwise arid lands between
Bishop and the metropolis. From the
valley, on account of its standing well
out in the open, it is one of the most
striking sights of any we have seen
during‘our entire trip. It is also said
as an absolute recorded fact, that its
summit has not been negotiated more
than two or three times. There are
many other peaks I could mention
specifically, but my descriptive powers
are hardly equal to the task, so I will
proceed at once to the subject which
has interested me for a long time—the
source of Los Angeles’ water supply,
Owens River.

The conception of a great system of
water supply from Owens Valley, on
the East slope of the Sierra Nevada
Mountains, for consumers in Los
Angeles, was nothing less than an in-
spiration. Its construction required
faith, loyalty, brains and engineering
ability of the highest degree. Its final
consummation brought to the citizens
of this great city a brilliancy of future
which could in no other way have been
as perfectly accomplished.

Yet from the very beginning all
sorts of selfish motives antagonized
the development of this most magnifi-
cent project, and this warfare, as we
may call it, has always been waged
from the ambush. Its opponents have
practically resorted to the use of the
knife in the dark, without exact knowl-
edge as to their identity. Mere dum-
mies, posing as citizens, jealous of the
welfare of millions of people, have
served as screens for the disgruntled.
who might otherwise have profited if
the scheme of a water supply could
have been throttled, or if spurious
claims to water rights in the Owens
River drainage basin could have been
foisted on the city of Los Angeles at
great cost. And all this after a liberal
settlement and quit claims had been
secured from each and every one’ of
them. Fortunately they were unable
to prevent its construction, but since
its completion sixteen years ago, fre-
quent attempts have been made to de-
stroy its efficiency. Even as late as
last March an attempt was made to
dynamite the aqueduct by prominent
citizens of Inyo county, well known to
have been guilty of the attempt, but
discharged by a judge who was false
to himself and the people he repre-
sented.

But I am to tell you of the wonders
of this notable enterprise rather than
of its vicissitudes.

The construction of this aqueduct
that brings the waters of Owens River,
through a range of the loftiest moun-
tains and across 250 miles of rugged
country to the city of Los Angeles, set
a new standard of public service for
American municipalities. No public
work in all history has ever been ac-
complished within its limits of cost
and time. ‘The engineers promised
that the work should be done in five
years, and water delivered to Los
Angeles for $23,000,000. They began
the work in 1908 and they brought the
water to Los Angeles in 1913 at the
estimated cost. In the outset a special

right of way act was passed by Con-
gress granting free right of use to the
of all public

city of Los Angeles

lands required for canals, reservoirs
and conduits along the route traversed.
President Roosevelt was so much in-
terested in the project that he with-
drew by executive order all lands
which might be desirably used for this
purpose.

An idea of the magnitude of the Los
Angeles acqueduct enterprise may be
derived from comparisons in territories
with which my readers may be more
familiar, and of which the construc-
tion costs would be on a minimum
scale. For instance conduits of the
samme length would carry water from
Lake Ontario to New York City, or
from Lake Michigan to St. Louis.

The Owens Valley lies between the
Eastern base of the Sierra Nevada
Mountains and the Inyo Range. The
valley is 120 miles in length and ranges
from six to twelve miles in breadth, at
an elevation of from 3,500 to 6,000 feet.
It is situated partly in Inyo and partly
in Mono counties, and approximately
in the central portion of California,
North and South, on the desert side
of the Range. It is isolated from the
San Joaquin Valley and San _ Fran-
cisco bay points by the High Sierras,
the passes across which are 10,000 feet
elevations. The Mojave Desert and
the Coast Range intervene between it
and Southern California.

The waters of Owens River rise in
the high peaks of the Sierra Nevadas.
There are forty crests which attain an
elevation of 13,000 feet along the West-
erly side of the basin, the highest of
which is Mount Whitney, with an ele-
vation of 14,501 feet, the highest in
this country.

The project consists of a series of
storage tanks, or rather. reservoirs, and
215 miles of conduit, with an elevation
of 6,650 feet at the original dam site.
For fifty miles the pipe line is placed
into regions otf great topographic
severity along the Eastern face of the
Sierras. Tunnel follows tunnel for
mile after mile. Frequently on _ the
steeper and more threatening slopes
the tunnel line does not come to the
surface at all, but was reached for con-
struction by side drifts through which
the excavated material and the con-
crete lining were conveyed. Canyons
are crossed by steel pipes under pres-
sure heads of from 6 to 850 feet. The
materials for construction were con-
veyed up the mountain sides in many
instances by aerial trams.

I wish I could speak of many other
details which were of more than pass-
ing interest to me, in the matter of
construction, but this does not seem
practicable, but this fact is evident,
that instead of being threatened with
a failing water supply, on account of
the collapse of St. Francis dam last
winter, Los Angeles has, in this par-
ticular system, many times her actual
present requirements. In fact, in ad-
dition to supplying its millions of users,
it supplies irrigation facilities covering
35,000 acres of land, producing enor-
mous crops, with an assurance that
there will be no failure. And then on
top of all this, hydraulic power is de-
rived for production of electric current,
from which the city of Los Angeles
receives a gross income which enables
it to tale care of the bonded indebted-
ness incurred in construction, using
the water earnings for other municipal
expenditures. Its present use amounts
to 272,000,000 gallons daily and it de-
velons 215,000 horse power.

If the Boulder dam project ever ma-
terializes, Los Angeles will be in a
position to supply nature’s beverage
to fully one-half of the civilized world,
especially so if based on the average
consumption of the writer.

Frank S. Verbeck.

—_2-2-2
Proposed To Get Even.
Squire Green—Mandy, after I die, I
wish you would marry Deacon Brown.
Mandy—Why so, Hiram?
Squire—Well, the deacon trimmed
me on a hoss trade once.

Objects To Too Vociferous Newsboys.

Negaunee, Aug. 19—I have just been
looking over a copy of your publica-
tion and like it very much. I was for-
merly a dry goods merchant, but am
now a traveling salesman and call on
physicians and dentists in Ohio and
Michigan.

As I live in hotels most of the time
I am much interested in your hotel
department. I would like to bring up
something for discussion and wonder
if there are not many salesmen who
feel as I do about a certain matter. I
refer to the continual yelling and
screaming of newsboys—often they are
not boys, but men with very powerful
voices—around hotels at night. They
often bellow and roar rather than yell,
and keep it up until long past midnight,
then begin again before daylight. It
is often impossible to sleep or rest be-
cause of their racket.

Recently I was in the Dresden Ho-
tel, at Flint, on the night of the
Tunney-Heeney fight. At about 1:30

a. m. some fellow with a voice re-
sembling a hyena’s was stil velling
around the hotel selling papers. 1

called up the hotel clerk, but he said he
could do nothing. Then I called up
the Flint police department, stated my
name, etc., and asked if there was not
a law to prevent this disturbance at
night. I hardly expected any results,
but to my surprise was informed that
the noise would be stopped at once
and it was.

Perhaps my experience may be of
some value to other salesmen, similar-
ly disturbed. I have nothing against
newsboys or the newspapers, but there
is reason in all things, and I believe
some way might be devised to sell
papers at night without disturbing
evervone for blocks, as is often the
case. Guy Havthorn.

——_2.2..

 

Not only price and quality have gone
American auto-
mobiles 500 per cent. in Europe, the
instalment system also has been influ-
ential. Only 1 per cent. of buyers fail
to complete payments.

to increase sales of

 

 

Luxurious
Comfort,

Appetizing
Meals,

Reasonable
Rates,

aod Finest Mineral Bath Department
in the country, are just a few of the
reasons for the popularity of West
Michigan’s finest hotel.

 

We invite the patronage of business
men and pleasure-seekers.

Hotel Whitcomb
and Mineral Baths

St. Joseph, Michigan

 

 

 

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting

GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CoO.
Saginaw.

 

 

 

 

 

DRUGS

Michigan Board of Pharmacy.
President—J. C. Dykema, Grand Rapids.
Vice-Pres.—J. Edward Richardson, D:-
troit.

Director—Carfield M.
dusky.

Examination Sessions—Marquette, third
Tuesday in August; Grand Rapids, third
Tuesday in November.

Benedict, San-

Michigan State Pharmaceutical
Association,

President—J. M. Ciechanowski, Detroit.

Vice-President—Sumner J. Koon, Mus-
kegon.

Secretary—R. A.

Treasurer—L. V.
Rapids.

RIGHTS OF THE RETAILER.

Turrell, Croswell.
Middleton, Grand

Some Obstacles the N. A. R. D. Have
Had To Face.*

The trouble with the drug business
to-day, as I see it, is that there has
been entirely too much consideration
of our problem from the standpoint
of “my” interest. Each individual re-
tailer looks upon the conduct of the
retail drug business as something that
should be governed for his particular
good. The same principle goes through
the entire drug trade and I am here to
say to you (though I represent the
National Association of Retail Drug-
gists and I am sure there is no man
in the United States who will question
my loyalty to the retail drug business,
I have never known anything but re-
tail pharmacy and never expect to,
there is no inducement which would
take me out of the field of retail drug
industry, I don’t care how it might be
made) that the time has come when
you and I must consider our business
and our affairs in relation to the in-
dustry.

We cannot ask for and receive legis-
lation favorable to one group of the
drug trade if that legislation carries
with it an injustice to another group
of the trade and eventually sooner or
later brings down on our own heads an
equivalent in grief for the retailer. That
also holds good with the manufacturer
and the wholesaler. Time has come
when we must consider every problem
from the proper standpoint of the in-
dustry. which, unfortunately, we have
not been doing in the past.

We have now as the chief disturbing
cause in business, price cutting. Many
theories exist as to the remedy for
this. One gentleman takes issue with
my position on price maintenance and
he says the price maintenance law
would not do the retailers any good
because there is only a 33% per cent.
margin on proprietaries and toilet arti-
cles which go to make up such a large
percentage of my sales. Do you know
that there are many retailers who have
assumed that that is a correct state-
ment of fact and they think the gentle-
man is absolutely correct in his con-
clusions. If you men in the retail drug
business had 3314 per cent. margin you
would be getting along handsomely.
Of course you would. My answer to
that is when we get a price mainte-
nance law—and we are going to have
it just as sure as the sun rises and
sets—when we get that and they es-
tablish by law the right of contract so
that you may get your 3354 per cent.,
instead of selling the products at cost,
that will be time enough to talk about
a larger margin for the distributor.
Don’t overlook the fact that most of
the serious problems which confront
the wholesaler to-day are due to the
fact that they have for many vears
exerted a large part of their energy
toward getting a wider margin from
the manufacturer. They couldn’t do
business on 10 and 2, they had to have
15 and 2 and better and now they are
giving 10 of it back in order to get the
business which has been lost to them.
I remember many years ago when I
was just a young man, certain National
soap distributors raised the wholesale
~~ *Paper read by Samuel C. Henry, Sec-
retary N. A. R. D., at annual convention
MS. FP. A

MICHIGAN TRADESMAN

price from $2 to $2.40 per dozen. Some
of you remember it, too. I was en-
gaged in a business in Philadelphia.
I have been in the Association and ac-
tive ever since the N. A. R. D. was
organized. There was an indignation
notice sent out for the next meeting
to protest against those manufacturers
raising the price from $2 to $2.40 and
one gentleman stood up there and
waxed eloquent and supported a reso-
lution to condemn the manufacturer
for his raising the price. I said noth-
ine. I looked the audience over and
wondered what it was all about. Finally
the President said, “Henry, you haven't
said anything. Aren’t you with us on
this, we are going to refuse to handle
this soap.” I had to get up and I said,
“T am with you sure. I am going to
stop handling this soap when the other
parties do.” In those days we could
talk out in meeting. This was before
the Indianapolis decree. “I am going
to stop as soon as the other fellows
stop handling it. Just let me ask the
gentleman who spoke so strongly on
this subject.” I said, ‘Charley, what
have you been getting for this particu-
lar soap. ‘Why,’ he said, ‘17c, the
same as the rest of them.’ I said,
‘What are vou getting for it now.’ He
said, ‘20c.’ It cost $2 a dozen and sold
it for 17c against $2.40 a dozen and
selling it for 20c. If they reduced the
price to 10c you are going to get 10c
for it. I said. ‘if I was endorsing a
resolution | would condemn the manu-
facturer for not raising the price to
$4.80 or $7 or some other price and I
would have a chance to sell the soap
on a margin of profit worth while.”
Those same conditions exist to-day.
There is no use in you or I allowing
ourselves to be worked up into a frenzy
over the margin of profit we are sup-
posed to have when we aren't getting
it. The thing for us to do is to put
every ounce of energy we possess back
of legislation to correct the evil which
exists, to stop the abuse of one dealer
in order to get the advantage over
another dealer selling you an article
at cost or below and when that time
arrives and yeu men tell me that you
can no longer do business on a 33%
per cent. margin, I am willing to head
a Coxey’s army or any other group and
march before the manufacturers and
say we need more money, but until that
time comes let us keep our mind on
the main issue because I say to you
the men who are trying to convince
you that the Capper-Kelly bill won't
do you any good, have a selfish view.
You will find those men are connected
with some outfit that has something
else to sell.

I am not going to scold you. I am
in earnest about this thing, but I want
to bring certain things to your atten-
tion and I do this all over the country.
This summer I am going to pass up
prohibition—I mean pass up the dis-
cussion of it—and talk on this business
end of our problem.

All over the State of Michigan and
the other states throughout the Nation
the cry is going up continually, “Why
does not the N. A. R. D. correct this
situation as it relates to price cutting?”
There are several reasons. In the first
place, right or wrong, I have the idea
that it is necessary for me to be doing
a little work on behalf of the retail
druggists of the country and if I would
do the things some of the men sug-
gest, it would be boarding at the
State’s expenses for a while on account
of the Indianapolis decree, so we have
to keep within the law. In the second
place it does not make a particle bit
of difference what we do, the N. A. R.
D. might enter upon activities which
would land the official staff in prison
for the remainder of their lives and
take the money we have accumulated.
Each one of you individually can do
more to correct the condition which
exists in the drug trade to-day than
we can do. All we can do is to point
out to you how you can do it, but in
correcting trade abuses, as in secur-
ing legislation, the only possible good

the organization can do is to show you
wherein the weakness lies and point
out the remedy. The Capper-Kelley
bill will never be enacted into a law
until the men most vitally interested
in it show their interest by communi-
cating with their representatives in
Congress and telling them what they
want and why they should have it.
These trade abuses will never be cor-
rected if the men in the retail drug
business are going to permit them-
selves to be used as a cat’s paw for
unfriendly manufacturers against the
interests of manufacturers who are de-
voting their time, energy and money
toward the corrction of this abuse, so
far as it legally lies within their power.
For many years the N.A.R.D. carried
an advertisement of a Nationally ad-
vertised product. When I came into
the office and found the condition and
learned when the contract with that
particular concern expired, I instructed
our representative not to call upon the
firm to ask for a renewal of the con-
tract. After it had expired the repre-
sentatives of that concern came to the
office to see about renewing the con-
tract. I said “My friend, in all the
years I was engaged in business I
earnestly strove to avoid taking any-
body’s money under false pretenses.
I was never willing to take money
from my trade unless I was in a posi-
tion to give them value in return. If
I were to renew your contract I would
be taking money under false pretenses.
You are paying money to us to adver-
tise in our publication to get the good
will of the retail drug trade. Your
policy is setting up such an animosity
toward your house that all the adver-
tising you can possibly do will not
overcome it. The thing for you to do
is to go back and convince the man-
agement that your policy is wrong and
then come back and get the good will
of the retail drug trade through ad-
vertising in the journal.”

Their advertisement has not appear-
ed in the N. A. R. D. Journal since,
but the gentleman who discussed the
matter with me did not agree with me.
He said, “We don’t have any trouble
in getting the co-operation of the recail
druggist.” They demonstrated it, *hey
put on a special deal, if you buy a
year’s supply you get an extra dozen
and I think you had the privilege of
redeeming some coupons from the pa-
per and they gave you another package
to make good and I made it my busi-
ness to walk up and down the street
and find out what their percentage of
co-operation was. It was about 90
per cent. There was only occasionally
when you didn’t see a drug store with
their advertisement. Couldn’t you
imagine that man back in the office
laughing at me for not taking his mon-
ey for advertising? But this is the
point, my friends, I want to drive home
to you. I happened to know at that
time of another manufacturer putting
out a similar line in many respects
who had turned down an_ order
amounting to thousands and thousands
of dollars so as to prevent their prod-
ucts from getting into the hands of the
price demoralizers and I looked in vain
for the window display of any of those
products, not one did I see during the
week of demonstration for- the other
house.

I am going to appeal to you men and
I am going to do so all this summer
every group of men I am before, to not
only exercise the prerequisites that you
have in the selection of merchandise
you will display and give all possible
co-operation. I am not here asking
you to throw everybody’s goods out
of stock or refuse to handle them, but
to give that co-operation to the ones
who are striving within a legal limita-
tion to maintain, a fair, reasonable re-
tail price for their product and let the
others get business how and where
they can and if you men will do that
and if you will talk to your friends in
the drug business and get them to do
likewise, I want to tell you that you

August 22, 1928

will soon see an entire change in the
attitude of many manutacturers toward
the independent retailer of this country.

You know very well while it comes
to my attention that it has been a long
time they have been working on this
price maintenance movement and we
haven't gotten any where, of course
selfish interests can come in and they
say “no, you never will get anywhere,
and if you did it wouldn’t do you any
good.” When the first Stevens bill
was introduced in the Congress of the
United States, I was one of the first
witnesses in the support of that meas-
ure. I have been in many uncomfort-
able positions, but I don’t think ever
a more uncomfortable one than on
that occasion. We were tolerated it
is true, but we were given to under-
stand from the start we could be given
only about an hour and I| think we had
about twenty witnesses there and the
chairman said there isn’t anything to
this thing, anyhow, but what have you
got to say. There wasn’t a single
member, from the chairman down, of
the Interstate and Foreign Commerce
Committee in the House at Washing-
ton at that time who would give you
even a reasonably fair hearing. At the
last session we not only had one fair
hearing, but we have had groups of
men, congressmen from several states
at different times meet their consti-
tuents from the State and listen to
their story, regarding the need for this
kind of legislation. The Interstate
Foreign Commerce Committee, con-
sisting of five members, considered the
Capper-Kelley bill and four of them
have given their endorsement to the
bill, with some slight modifications.
The fifth one concedes that legislation
of that kind needed, but feels there
should be a further protection for the
public interest. A clear majority of
the House Interstate and Foreign
Commerce Committee have _ stated
positively when that sub-committee re-
port gets before them they will vote
to report that bill out to the House
with a favorable recommendation from
the committee. Now I ask you are
we not making progress?

(Concluded next week)
—_2+ 2 s____

Toilet Goods Profits Analyzed By
Bureau.

What are the sources of the toilet
goods profits of a typical suburban
drug store? To answer this question
the Druggists’ Research Bureau made
a comprehensive study in co-operation
with a retail druggist maintaining a
large and prosperous store in a suburb
of an Eastern city. This retailer has
little or no shopping trade, a large part
of his business being done over the
telephone. He regularly has several
hundred charge customers on_ his
books. Because of these extra services
the store has always asked and ob-
tained full prices for its merchandise.

This store, according to the survey,
carried 503 different brands, sizes and
styles of toilet goods. Of these there
were a total of 11,769 individual sales
in a six-month period. These sales
averaged slightly more than 44 cents
each, making a total of $5,203.

In the business done, however, there
were marked variations in margin,
volume and turnover between the vari-
ous lines. Of the 503 items only 159
were consistent sellers, or only 32 per
cent. of the total stock. Their sale,
however, represented 80 per cent. of
the volume and 68 per cent. of the total
receipts from the turnover of toilet
goods. The average turnover of the
consistent sellers was 7.6 times a year.
That of the slow seller was only 2.4
times.

 

 

 

aes

 

 

cn

August 22, 1928

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

MICHIGAN TRADESMAN 27
The average sale of the consistent Black Retains Lead in Coatings.
ak ee te coe WHOLESALE DRUG PRICE CURRENT
the slow moving type was larger, trary, black continues to maintain al- : . .
amounting to 71 cents. The profit on most undisputed leadership in fall coat- Prices quoted are nominal, based on market the day of issue.
the former was 5 cents on the average ings. According to the compilation of Acids oe Seed —__ f aan 50 Babadonus Ee @1 44
a i y Sita eeu Cubebs 2 5 50@6 75 BHO 22
sale. With the average turnover of one well-known mill, this shade has pone fo oe ¢ = Bieeran oa & oae 23 Benaoin Comp’d_ w2 40
the consistent sellers being 7.6 times had nearly 50 per cent. of the recent Carbolic -_--- “7 38 @ 44 Eucalyptus -.-.125@160 Buchu -_.-_--__. Ge 36
: : ssibl ie at of 76 . 2 Giie oe | 53 @ 70 Hemlock, pure__ 2 00@2 25 Cantharides -__- @2 52
it was possible to make a total of 7.6 demand. Tans come next and are fol-  yuriatie _ 3%@ § Juniper Berries. 4 50@4 75 Capsicum -.....-  @2 28
i ge nes = ipe I 50@1 75 atec @1 :
such 5 cent profits in a year or a total lowed by navy blue, grays, reds, greens ae te 9 @ 2 ee E ; aes 63 enone neiag @2 16
: : . ; MoCo * a ms 4 fe a4
of 38 cents. The average investment and browns. The call for reds is gain- Semiunic ae 34@ 8 sant. = ee Ee ; aoe 40 Sorenicnrn He @1 80
: : : “ os ‘ 1. ore 5 uavender Flow __ 6 @6 25 BUNensS D2 76
in this type of item was 24 cents. ing and may be a much stronger factor a? @ @ © Tender Gara. 85@1 20 Bisitais oz o4
On the other hand, the profit on the later on. In dress fabrics navy blue Ammonia yf ae Neh a py oo. O2 2
liven cilia ae Aoi age is dominant, with reds, brown, new Water, 26 deg.__ 06 1g Linseed, boiled, bbl. @ 86 Guaiac, Ammon... @2 04
slow selling item, having an average oe a a g : ue a eicee tld ince Geer G8. fodinc @1 23
Se mae ale ae a ater, eg... 05 ‘ 4ainseea, ) ess o@ b ine = -----~---~- @1 Zo
sale of 71 cents, was 7 cents. But the blues, greens and tans also favored. Water. 14 deg... 04%@ 11 Linseed, raw, less 90@1 a soaNe, Cokie. @1 50
rey ints 2 2 2 ——_3+2>__ Carbonate __..__ 20 @ 25 Mustard, arifil. oz. @ 35 ron, Cla 2... =r GG
survey points out the rate of turnover : i Chloride (Gran.) 09 @ fo Neatsfact 1 26@1 964 Kio @1 44
is so slow that it is possible to make Slightly Misunderstood. Olive, pure _--. 4 00@5 00 odie’ a @2 52
te i nie : : : Olive, Malaga, lux Vomica --_. @1 80
this 7 cent profit only 2.4 times a year, “Vou will want to enter something Balsams vellow ses ue Chem Ws 40
: i ‘ : ne : eee : a es Copaiba 1 00@1 25 cn ae ar as cl Opium, Camp. .. @1 44
or a net profit from the 43 cent invest- for the county fair, I suppose, said wir (Canada) .. 2 75@3 00 gaa 48a, 9503 25) Opium, Deodorzd  @5 40
ment of but 17 cents. ‘The same in- the chairman of the agricultural so- ir (Oregon)  656@200 4.00, Sweet 12 00@12 25 Rhubarb -_------ @1 y2
: : Bee 3 00@3 25 range, Sweet 12 @12 25
vestment in consistent sellers would ciety to Mr. Timothy. Tolu Seat a Cones: Pure. Ge * Paint
- : a ae Po ee Origanum, com’] 1 00@1 20 aints
have produced an annual profit of 68 “Waal, yes,”. was the reply. You Pennyroyal ---- 3 50@3 758 yeaa rea ary 134% @133
i ; : eee ee 5 FOG ; 7 _. 183%4@13%
cents, four times as much as in slow may put me down for the biggest hog i Barks Peppermint ---. 5 50@5 78 Lead) white dry 13% @13%
ne Hf Cassia (ordinary). 25@ 30 Rose, pure 13 50@14 008 Jad. white oil_ 13% @13%
sellers. in the country. Cassia (Saigon) _. 50@ 60 Rosemary Flows 1 25@1 509 Ochre, yellow bbl a Qe
. = S. >) uy, 7 ’ . DW "4
Sassafras (pw. 60c) @ 50 Sandelwood, BE. a; Ochre. yellow less 3@ 6
Soap Cut (powd.) I, _--------- 10 50@10 7 Red Venet’n Am. 34%W 7
She 0@ 30 Sassafras, true 1 75@2 00% Red Venet’n Eng. 4@ 8
Sassafras, arti’l O@t OC8 Patty 5@ 8
Spearmint —_.___ 8 00@8 258 Whitin bbl a f
Berries _ pope pea pa & pane! @ 4%
L Sperm 2... 1 50@) (63 Whiting 5%@10
curee Sa @1 - Pany 7 00O@7 28% LL. H. P. Prep.__ 2 90@3 05
1 ---~-----2--- @ 42s Var USP ____ 65@ 758 Rogers Prep. 2 90@3
Juniper a 10@ 20 Turpentine, less 67@ = 8% oT Te = 2 ee
Prickly Ash ____.. @ 75 furpentine, bbl @ 60
Wintergreen, Miscellaneous
E leaf oo 6 00@6 2: | :
N ecice mtraante 60@ 65 Wintergreen, sweet 4 atanelial oe s57@ 75
Meonlee dD 65 ee 3 00@3 254 Alum no Sw l
oe et Oe wit art ne 00 slum. powd and via
Worm Sced __.. 5 50@5 758 ,etound -----.. 09@ 15
Flowers Wormwood —. 20 00@20 255 Pismuth, Subni- |
Aeiee 1 75@1 85 Goes si
A - t x xtal or
Chamomile (Ged.) @ 40 > aay 9
Chamomile Rom. @ 50 Potassium haley — oe
Bicarbonate ____ 35@ 40§ G@ntharides, po. 1 50@2 00
erved Iced is de~ Gums Bichromate -.--- a penciling aero a ae oo
ce Bromide ____.. 693@ 9&5 @psicum, pow 62M Ts
licious. Try it. ie ie os Te o Bromide —______ 54@ 71g €4fmine _______ 7 00@7 50
popes Bel ---- 45@ 50 Chlorate, grand. 23@ 30 Cassia Buds -.-.  30@ 3a
Nese BP nat a 20@ 25 Ghiorate, powd. Cloves <= 40@ 50
a ia, Powdered 35@ 40 Oe Mi 16@ 254 Chalk Prepared. i@ 15
é oes (Barb Pow) 23@ 35 Cyanide _____ — 30@ 904 Vhloroform -__. 53@ t6
Aloes (Cape Pow) 25@ 35 jodide ____-_-_- 4 56@4 75| Chloral Hydrate 1 20w1 5u
see c- Pew.) (@ 80 Bopmaneanate 20@ 303 Cocaine ._____ 12 85@13 5u
Asafoetida ..___ 5O@ 60 pecciats ve | sea 5 ocoa Butter __ 65
DRUG STORES AND DEPARTMENT STORES—  . 75@1 00 chibi a =e . 40, Corks, list, leas 30-10 .
The demand for Seely’s Parisian Balm is increasing daily. Anticipate our an -------- 85@ 90 su'phate ___--__ 35@ 401 . 40-10%
bg adve.ti-ing campaign by stocking Parisian Balm now. oe oe en @ 6 z Copperas Sr 2%@ lv
The Seely Manufacturing Co oC Copperas, Powd. ~ du 1u
: oe @1 25 ‘orrosive Sublm 2 25@2 30
Qual.ty products for more than 60 years Kino, powdered__ @1 20 Roots _. 2h Cream Tartar 35@ 45
19:0 JEFFERSON AVE. FE DETROLT, MICHIGAN Myrrh 22 @1 25 Alkanet ~----~--- 30@ 35° Cuttle bone 40@ 50
9.0 JEFFERSON | + _E. , ae Myrrh, powdered @1 35 Blood, powdered. 40@ 45: Dextrine __.__  6@ 15
ee Opium, powd. 19 65@19 92 Calamus -------- 35@ 75: Dover's Powder 4 00@4 50
Opium, gran. 19 65@19 92 Elecampane, pwd. 25@ 30) ismery, All Nos. 10@ 15
eee Shollke 202 65@ 80 Gentian. powd. ~ 20@ 30; Emery, Powdered @ 1s
Shalae 22.5 Oo. 75@ 90 Ginger, African, ae xf fipsom Salts, bbls. @ 03
a abana ht pow. @1 75 a. ee aoe Pm} Epsom Salts, less 3%@ 10
; ragacanth ___. 2 00@2 35 Ginger, Jamaica_ o} Ergot, powdered __ @4 00
Specially Selected School Supplies |} ttn? <— GS) Ginger, ‘Jamaica, (0 f wiake! White <= “is! M
powdere se 0 Formaldehyde, lb. 11144@30
i La Goldenseal, pow. 7 50@8 009 Gelatin ee 2
All our School Supplies __ Insecticides Ipecac, powd. —- @5 00 ae kee 90
are the best that we can Arsenic —------__ 08@ 20 Licorice --------- 35@ 40] Glassware, full case 60%
find and we take par- Blue Vitriol, bbl. @ 08 Licorice, powd._. 20@ 30 Giauher Gai use
in we ‘ Blue Vitriol, less 094@17 Orris, powdered, 30@ 40] Gjauper Saits: Dbl. @02%
ticular pains in selecting Bordea. Mix Dry 12@ 26 Poke, powdered 35@ 40] Glauber Salts less 04@ 1u
y 12@ Glue, Brow 20@ :
the same so our custo- Hellebore, White Rhubarb, powd -- = ec Glue, Browa Grd 16@ 22
r powdered _____ 18@ 30 Rosinwood, powd. 5 eo 5 h@ 22
mers oT - bri Insect Powder. 42%@ 50 Sarsaparilla, Hond. ane White ---. 27%@ 35
we can find. so way Lead Arsenate Po. 131%@30 ground -------- @1 10 Glue, white grd. 20@ 35
not buy of us _ — ae and Sulphur Sarsaparilla, Mexic. @ 60 ati sae one 730 -
your store e rea. ry ----------- 08@ 22 Squills: 2.02... 35@ 40! dike 0 PS a ) .
Paris Green ---. 24@ 42 Squills, powdered 70@ 80 Seas ee 8 0008 30
SCHOOL een nee y - Dead Acetate __ 20@ 30
alerian, powd.__ Nn Blace __ 15
HEADQUARTERS Leaves De @ 150
io oe lace, powdered_ | @1 60
of your city. We carry | Buchu, powdered oi 10 Seade | fe was gogo
at all times complete Sage, Bulk _____ Te 6 sa, @ 35 Nux Vomica ___. “@ 30
line of PEN and PEN- pointy 4 loose -_- @ 40 Anise, powdered 35@ 40 Nux Vomica, pow. 15@ 25
CIL TABLETS, Note Senna, Alex. s0@ 76 Bra. 18 ——--—- 100 lg Pepper, White, pw. 15@ 8
C 5 | alex. _ 1 Me , Ee epper, ite, pw. 75 85
Books, Pens, Pencils, G Senna, Tinn. pow. 30@ 35 ane Po 3 280 30 Pitch, ee 200 25
Leads, Propelling Pencils, Art Gum, Uva Ursi -___-__- 20@ 25 Gardamon __.__- @3 00 Quassia —_______. 12@ 15
Artist’s Brushes, Composition Books, Coriander pow. .40 30@ 25 Quinine, 5 oz. cans @ 59
Theme Paper and Books, Draw- Oils a 15@ 20 Rochelle Salts -- 28@ 40
ing Tablets, Spelling Tablets, Card- Almonds, Bitter, oon Se = - a ees ee
board, Examination Tablets, Crayons, rue —--—— monn Mere ooo Seidlitz Mixture
. Almonds, Bitter Flax, ground -- 7@ 15 Seidlitz Mixture 30@ 40
Chalk, Memorandum Books, Water Pa , Foenugreek, pwd. 15@ 25 Soap, green -.. 15@ 30
1 $ artificial __._. 3 00@3 25
Colors, Paint Boxes, Pencil Boxes, : Almonds, Sweet, Hemp -——-—--—- oe Se ee Se %
Scholars Companions, Paper Fasten- DUSTLESS ee iegie 45 uw - 28 Se on
i i SCHOOL CRAYONS Almonds, Sweet Mustard, yellow 17@ 25 ise 2 @15 00
ers, Paper Clips, Blotting Paper, Slate HOOL nds, Sweet, - -

, F ' ae imitation ___. 1 00@1 25 Mustard, black_. 20@ 25 Soap, white Castile
Pencils, Penholders, Inks, Pastes, searect Amber, crude __ 1 25@1 50 Poppy ---------- 15@_ 30 less, per =~ @1 60
Mucilage, Files, Waste Paper Baskets. Ge pe es ta Amber, rectified 1 50@1 75 oa See : _— ao Soda Ash ____-__ 3@ 10
Drop in and see our line or ask our anes ose Anise ---___---- 168 Se 24 Soda Bicarbonate 3%@ 10
salesmen Bergamont -_.. 9 00@9 25 Sunflower —.-. 12@ 18 Soda, Sal _____ 02%@ 08

. Caleout 2 00@2 25 Worm, American 202, 90 ‘Spirits Camphor —— @1 20
Cassia 5 00@5 25 on event = Sulphur, roll ____ 3%@ 10

Castor 2 1 55@1 80 Sulphur, Subl. _. 4%@ 10

vi ki D Cc Cedar Leaf —.__ 2 00@2 25 ; Tamarinds —-___. 20@ 25
Hazeltine erKins Urug \ompany Citronella -.---- 1 00@1 20 Tinctres ng Tatter Muelle _ NG is

Ves 2 ee @275 Aconite —..___. D1 80 urpentine, Ven. 50@ 75

MANISTEE Michigan GRAND RAPIDS Cocoanut _____- UG 5 Ales @156 Vanilla Ex. pure 1 50@2 00

Cod Eievr .... 2 00@2 456 Arnica —.....-.._ @150 Vanilla Ex. pure 2 25@2 50

a Croton =... 2 00@2 25 Acafoetida -.-.-- @2 28 Zinc Sulphate _. 06@ ll

 

28

and are intended to be correct at time of going to press.

MICHIGAN TRADESMAN

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing

Prices, however, are

liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues.

eee

ADVANCED

White Hand Picked Be-
Canned Pumpkin—No. 10

Jumbo Peanuts
Wainuts

Beef
Veal
Pork

   
 

AMMONIA
Quaker, 24-12 oz.
Quaker, 12-32 oz.

Bo Peep, 24, sm.
Lo Peep, 12. Ige.

 

 

APPLE BUTTER

Quaker, 24-12 oz., doz. 2 25
Quaker, 12-38 oz., doz. 3 35

AXLE GREASE
48, 1
per doz. 8 50
15 Ib. per doz. 11 95
5 ih, per doz. 19 15

BAKING POWDERS

 

ps ails.

Arctic, 7 oz. tumbler 1 35
Queen Flake. 16 oz., dz 2 25
Royal, 10c, doz. _____. 95
Rorval, 6 oc... doz. _- 2 72
Royal, 12 oz.. doz. .. 5 20
Royal 5 ib. ... 31 20
Calumet. 4 oz doz. 95
Calumet, 8 oz.. doz. 1 95
Calumet, 16 oz., doz. 3 35
Calumet. 5 ib.. doz. 12 7
Calumet, 10 Ib.. doz. 19 00
Rumford, 10c, per doz. 5
Rumford. & oz., doz. 1 8
Rumford, 12 oz.. doz. 2 40
Rumford, 5 Ib.. doz. 12 50
K. C. Brand

Per case
iOc size, 4 doz. _____. 3 70
16c size, 4 doz. —-.- 5 50
Spe nize, 4 Goz. —.... 7 DD
Ese sive, 4 doz. _.... 9 2
Bec sige, 2 doz. ____... 8 80
BGc size. 1 doz. —_.. 6 85
10 ib. size, % doz. .... 6 76

BLUING
JENNINGS

The Original

Condensed

   

> 0z., 4 dz. es. 3 00
m3 oz., 3 Gz. cs. 3 15

Ami. 15ail,36-1 0z., cart. 1 00

Quaker, 1% oz., Non-
freeze, dozen Be

Boy Blue. 36s. ver cs. 2 70

BEANS and PEAS

100 lb. bag

Brown Swedish Beans 9 06
Pinto Beans 9

Red Kidney Beans__ 11 00
White Hand P. Beans 11 50
Cal. Lima Beans _ 12 08
Black Eye Beans -. 8 50
Split Peas, Yellow __ 8 00
Split Peas, Green __ 8 00
Beoten Feas _....... & i
BURNERS

Queen Ann, No. 1 and

2 oo 2. 1 35
White Flame, No. 1

ana > Goz, ._.....~ 2 25

BOTTLE CAPS
Single Lacquor, 1 gross

pke., per gross __-. 16
Dbl. Lacquor, 1 gross
pkg., per gross _.__ 16%

BREAKFAST FOODS

Kellogg’s Brands.

Flakes, No. 136 2 85
Corn Flakes. No. 194 2 &5
Carn Flakes. No. 102 2 60
rep, Mo. 224 ._.-._. 2 70
Pen, Mo. 202 22.4.2. 2 00

Corn

 

ns Pearl

Lamb

lxrumbles, No. 424 _.. 2 70
Bran tiakes, No. 624 2 Za
Bran Flakes, No. 602 1 50
t-1.@ 1.fapies, 6 OZ. —- 2 70
tice kKriszies, 1 oz. , 1 9
Iasle tiaz, 12 I-ib.
ine oo ee
All Bran, a8 oz. 3 2
All Gran, 19 of. —.... 2 40
All Bran, & of. 2. 2 v0
rosc Brands.
Grace-NuUis, 245 —..__- 3 80
tauioeeAuis, 1006 2 4S

instant Postuim, No. 38
stum, No. 10
n Cereal, No. 0
Post Toasties. 36s —.
Post Toasties, 24s —-
Posts Bian, Z4is
Pills Bran, 12s
Kuiman Meal, 1Z-Z ib.-
Crean heat, 1s
Cream bariey, 18 .....
Raiston Food, 18 ___
Maple Flakes, 24 ----
HKuinvow Corn Fla., 36
diver Flake Oats, 18s
Silver Flake Oats, 1zs
90 lb. Jute Bulk Oats,
bag
Ra:ision New Oata, 24
Ralston New Oata, 12
Shred. Wheat Bis., 36s
,<d. Wheat Bis., 12s
Shred. Wheat Bis., 72s
Yscut, 246 .....
\ieatena, 18s
BROOMS

Jewell, doz. 6
standard Parlor, 23 lb. 8 25

Fancy Parlor, 23 Ib._- 9
fx. Fancy Parlor 25 ib. 9 75

dusotalit 1°O
J unlu.

Ne how ee OCR. bo bo hs eS ©
fog
c

ts (abs ts BOND OD
es
rm)

Ex. Fcy. Parlor 26 Ib. 10 =
TOF on eee
Whisk, No. 3 .....-—- 3 16
BRUSHES
Scrub
Solid Back, 8 in. -_-- } 60
Solid Back, 1 in. --.. 1 1
Pointed Ends ._-..... { 26
Stove
SORE eee 1 80
No ww .W....e 2 00
reassess 2 60
Shoe
No, 42 UU... 2 26
Ne. 32 60
BUTTER COLOR
Dandsiicon _.....-.... a 8 35
CANDLES

Biectric Light, 40 Ibs. 12.1

Plumber, 40 Ibs. ----- 8
Paratine, $s _..._..- 14%
Paraffine, 128 _...---- 14%
Wixkse: .........--.- 40
Tudor, 6s, per box _. 30
CANNED FRUIT
Apoies, No. 30... 6 50
Apple Sauce, No. 10 8 00

Apricots, No. 2% 3 40@3 90
Apricots, No. 10 8 50@11 00
Blackberries, No. 10 7 50
Blueberries, No. 10 __ 13 00
Cherries, No. 2 3

Cherries, No. 2% ---. 4 00
Cherries. No. 10 _. 13 00
Cherries, No. 10 —____ ll 7

No. 10 Mich. 3 75
216 Mich 2 20

Peaches,
Peaches, No.

Peaches, 21% Cal. 2 25@2 60
Peaches, 10, Cal _.. 8 $0
Pineapple, 1 sli. ---- 1 35
Pineapple, 2 sii. _...__ 2 45
P’appie, 2 br. sl. .-.. 2 26
P’apple, 2 br. sl. -... 2 40
P’apple, 2%, sli. ----- 3 00
P’apple, 2, cru. -_--- 2 60

Pineapple,
Pears. No.
Pears, No. 2% —.... 3
2Zaspberries, No. 2 blk 3 25
Raspb’s. Red. No. 10 11
Raspb’s Black,

No. 18 15 06
Rhubarb, No. 10 -_ & 75
Strawberries, No. 2 _. 3 25
Strawb’'s, No. 10 21 08

CANNED FISH
Clam Ch’der. 10% oz. 1 36

‘lam Ch., No. 2 2 a
ae, Steamed. No 1 2 00
Clams, Mineed, No. % 2 256
Finnan Haddie, 10 oz. 3 30
Clam Bouillon, 7 oz._ 2 =

6
36

10 crushed 9 00
2

aw
°
o

Chicken Haddie. No. 1 2
Fish Flakes, small .. 1

DECLINED

Barley—Chester

Cod Fish Cake, 10 oz.
Cove Oysters, 5 oz. —

1

Lobster, No. \%, Star 2 9@
Shrimp, 1, wet .... 2 36
Sard's, %& Oil, Key -. 6 lv
Sardines, % Oil, k’less 6 50
Sardines, % Smoked 6 76
Salmon, Red Alaska 3 00
Salmon, Med. Alaska 2 40
Salmon, Pink Alaska 2 25
Sardines, Im. %, ea. 1U@z8
Sardines, Im., %, ea. 25
Sardines, Cal. _. 1 35@2 25
Tuna, %, Curtis , doz. 4 00
Tuna, %s, Curtis, doz, 3

Tuna, % Blue Fin  —_. 2 25
Tuna, is. Curtis, doz. 7

CANNED MEAT

Beefsteak & Onions, s

Bacon, Med. Beecnhnut 8 30
Bacon, Lge. Beechnut 5 40
Beef, No. 1, Corned __ 3 10
Beef, No. 1, Roast __.. 3 10
Beef, No. 2%, Qua. sli. 1 60
Beef, 3% oz. Qua. sli. 2 25
Beef, No. 1, But, sli. 4 30
3
Chili Con Ca, is .. 1 3
Deviled Ham, %s —-_. 2 20
Deviled Ham, %s -.- 3 60

Hamburg Steak &
Onions, No, 1 __-... 3 165
Potted Beef, 4 oz. _..1
Potted Meat, %4 Libby 50
Potted Meat, % Libby 92%
Potted Meat, % Qua. 90
Potted Ham, Gen. %& 1 865
Vienna Saus., No. % 1 465
Vienna Sausage, Qua. 95
Veal Loaf, Medium _. 2 25

Baked Beans

Campbells 1 15
Quaker, 18 og, 1 05
Fremont, No. 2 ....... 1.25
anter: Not oo 95
Snider, No. 2 1 25
Van Camp, small _... 90
Van Camp, med. -... 1 15

CANNED VEGETABLES.
Asparagus.

No. 1, Green tips -. 3 15
No. 2%, Large Green 4 50
W. Beans, cut 2 1 65@1 75
Ww. Beans, 1 5&8

Green Beans, 2s 1 65@2 5
Green Beans. 10 7 60
L. Beans, 2 gr. 1 36@2 66
Lima Beans, 2s,Soaked 1 16
Red Kid, No. 2 -..... 1 265
Beets, No. ;
Beets, No. 2, cut 1 10@1 &
Beets, No.
Corn, No.
Corn,

Corn, No. 10 _
Hominy, No 3

Okra, No. 2, whole —. 2 15
Okra, No. 2, ent 2 1 7%
Mushrooms, Hotels -_ 30

Mushrooms, Choice, 8 oz. 35
Mushrooms, Sur Extra -

in 2

—_
Peas, ®No. 2, Ex. Sift.
aE. 2 ee
Peas, Ex. Fine, French -
Pumpkin, No. 8 1 35@1 66
Pumpkin, No. 10 5 00@5 50
Pimentos, %, each 123@1¢
Pimentoes, %, each _. 287
Sw’'t Potatoes, No. 2% 2 25
Sauerkraut, No.3 1 35@1 66
Succotash, No. 2 1 65@2 60
Succotash, No. 2, glass 3 =
Spinach, No. 1  _...-__ 1 3
Spnach. No. 2.. 1 60@1 96
Spinach, No. 8 26@2 60
Spirevch, No. 10. 6 50@7 00
Tomatoes, No. 2 1 20@1 380
Tomatoes, No. 3, 1 9@
Tomatoes, No. 10 6 00@7 50

CATSUP.,
3eech-Nut, small __-. 1 65
Lily of Valley, 14 oz.__ 2 25
Lily of Valley, % pint 1 65

Paramount, 24, 8s _... 1 35
Paramount, 24, 16s __ 2 25
Sniders, $ of. ...... 1 65
Sniders; 16 of. 2.22.2 2 35

Quaker, eee
Quaker, 10 oz. .._- -. 1 40
Quaker. 14 oz. ....... 1 00
Quaker, Gallon Glass 12 00
Quaker, Gallon Tin .. 3 00

CHILI SAUCE
Snider, 16 oz. ........ 3 30
Snider, 8 oz. 2 20
Lilly Valley, 8 oz. .. 2 26
Lilly Valley. 14 oz. _. 3 26

OYSTER eres

Sniders, 16 oz. -.-.-.-- 0
Sniders, 8 os. -_--.-- 32 30
CHEESE.
lonuefort:. a
Kraft, small items 1 65
Kraft, American -. 1 65
Chili, small tins 1 66
Pimento, small tins 1 65
Roquefort, sm, tins 2 26
Camembert, sm. tins 2 25
Loneaern § ...... 29
Wisconsin Daisy —--~ 27
San Sako 2... 40
Brick 2 35
CHEWING GUM.
Adams Black Jack -_-- 65
Adams Bloodberry ---- 66
Adams Dentyne __------ 65
Adams Calif. Fruit -_-. 6d
Adama Sen Sen ________ 65
Beeman's Pepsin ------ 66
Beechnut Wintergreen.

Beechnut Peppermint ~-
Beechnut Spearmint ---
Doublemint
Peppermint, Wrigleys _. 65

Spearmint, Wrgileys __ 65
Jaicy Fruit ._....-..-_- 65
Wrigley's P-K -_------ 65
oo 65
Teaperry ——. 65
CLEANER

Holland Cleaner
Mfd. by Dutch Boy Co.
sO in ease 5 50
COCOA.
Droste's Dutch, 1 lb._- 8
Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, % Ib. 2
Droste’s Dutch, 5 lb. 60

Chocolate Apples ---. 4 50
Pastelles, No. 1 .--12 60
Pastelies, % Ib. ~----- . 60
Pains De Cafe ------- 3 00
Droste's Bars, 1 doz. 2 00
Delft Pastelles ------ 2 15
1 Ib. Rose Tin Bon

Bone 2 —l. 00
7 oz. Rose Tin Bon

non 9 00
13 oz, Creme De Cara-

m_ 13 26
12 oz. Rosaces ------10 80
% Ib. Rosaces  .---- 7 80
% lb. Pastelles -_---- 3 40
Langues De Chats .. 4 30

CHOCOLATE.
Baker, Caracas, %s -.-- 37
Baker, Caracas, 4s ---- 35

COCOANUT
Dunham's
15 Ib. case, %s and Ks 48
16 th. case, 4s —_____- 47
16 tb. case, 4s _.__---- 46
CLOTHES LINE.
Hemp, 50 ft. _.__ 2 00@2 26
Twisted Cotton,
. oo 3 50@4 00
Braided, 50 ft. -..---. 2 25
Sash Cord _... 3 50@4 00

 

HUME GROCER CO.

ROASTERS

 

COFFEE ROASTED
1 Ib. Package

Meroe 36
fibers: 25
Duaker 2.5. 42
Neorew 0 40
— House ._.... e
yc Ciah 41

McLaughliin’s Kept-Fresh

 

Brands
tins__ 48
tins_. 43
eart. 41
Deal, 1 lb. cart. 38
brands are packed
cases.

Gro. Co.
Lighthouse, 1 Ib.
Pathfinder, 1 Ib.
Table Talk, 1 Ib.

Nat.

Square
Above
in both 30 and 50 Ib.

Coffee Extracts

M. Y.. per 100 __---- 12
Frank’s 50 pkes. -. 4 25
Hummel’s 5? 1 Ib. 10%

CONDENSED MILK
ener oo

Leader, 4
Bagle, 4 dos. _.-----—

MILK COMPOUND

Hebe, Tall, 4 doz. --
Hebe, Baby, 8 do. ..
Carolene, Tall, 4 dos.
Carolene, Baby

EVAPORATED MILK
Quaker, Tall, 4 doz. —-
Quaker, Baby, 8 doz.
Quaker, Gallon, % doz.
Carnation, Tall, 4 doz.
Carnation, Baby, 8 dz.
Yatmans Dundee, Tall
Oatman’s D dee, Baby
Every Day, Tall...
hivery ala Baby —..

4 60
4 40
3 80

60

pee ee OT eT te pe OT OT oe
co
oO

Pet; Tall. - a Ov

Pet, Baby, = 02... 90

Borden s Tall _....__. 00

Borden's Baby ...... 90

tin Cump. Tel 50

Van Camp, Baby 4 40
CIGARS

G. J. Johnson's Brand

G. J. Johnson Cigar,
75 00

AivecnIe oe 35 00
Havana Sweets ---. 35 00
Hlemeter Champion ~- 37 50
Canadian Club -_---- 35 00
Lithe Tem _....__. 37 50

Tom Moore Monarch 75 00
Tom Moore Panetris 65 00
T. Moore Longfellow 95 00
Webster Cadillac _._. 75 00
Webster Astor Foil__ 75 00
Webster Knickbocker 95

Webster Albany Foil
Bering Apollos

Bering Palmitas —. 116 00
Bering Diplomatica 115 00
Bering Delioses __-. 120 00

Bering Favorita -... 135 00

Bering Albas -__--- 150 00
CONFECTIONERY
Stick Candy Pails
Standard 2.2)... 16
Pure Sugar Sticks 600s 4 00
Big Stick, 20 lb. case 18
Mixed Candy
Kindergarten - ...--. og
Leader 0 14
a. tO. 222 a an
French Creams  -. ..-.- 16
Paris Creams —_..---... 117
Grocers oo 11

Fancy Chocolates

5 lb. Boxes

Bittersweets, Ass’ted 1 75
Choe Marshmallow Dp 1 70
Milk Chocolate A A 1 75
Nibble Sticks -.....__
Chocolate Nut Rolls —
Magnolia Choc -_-.. ie

Bon Ton Choc. ...._... 1 50
Gum Drops Pails
Atlee -~ 16
Champion Gums --..---- 16
Challenge Gums -..-. a. oe
Pevorite oe i9
Superior, Boxes -_-----. 23
Lozenges Pails
A. A. Pep. Lozenges 15
A. A. Pink Lozenges 15
A. A. Choc. Lozenges 16
Motto Hearts -_---... 19
Malted Milk Lozenges 31
Hard Goods Pails
Lemon Drops --------- 18
O F. Horehound dps. -. 18
Anise Squares -------- 18
Peanut Squares -.----.- 17
Horehound Tablets __-. 18
Cough Drops Bxs
Putnam's ..........._ 1 36
Smith Bros. —.-----.-- 1 60

Package Goods
Creamery Marshmallows
4 os. pkg., 12s, cart.
4 oz. pkg., 488, case 3 40

Specialities
Pineapple Fudge —-----. 22
Italian Bon Bons .-.... 17
Banquet Cream Mints. 27
Silver King M.Mallows 1 25
Handy Packages, 12-10c 80

Bar Goods
Mich. Sugar Ca., 24, 5¢ 15
Pal O Mine, 24, 5c ---. 76

Malty Milkies, 24, 5c -. 75

Lemon Rolls -----~---- 15
Ti Lay, 24, 90 _ 715
NWo-Nul, 24. be 22 75
COUPON BOOKS
{0 Feonomiec grade 23 60
1M) ennoamie grade 4 60
LIN Peanamice grade 20 00
nan Feonomic gerade 37 50
\Where 1.000 hooks are

ordered at a time, special-
ly printed front cover is
furnished without charge.
CREAM OF TARTAR
Sib. boxes 2... sun BS

August 22, 1928

DRIED FRUITS
Applies

NX Y. Fey., 50 lb. box 16%
N. Y. Fey., 14 og. pkg. 16

Apricots
tivaporated, Choice --.. 22
Evaporated, Fancy ---- 28
Evaorated, Slabs ----~- 16

Citron
Oo th Oe oe 40

Currants
Packages, 14 oz. --.... 19
Greek, Bulk, lb. ---~.. 19

Dates
Dromenary, 36S —_-... 6 75

Peaches
Evap. Choice —_--- 16
Iiivap. Ex. Fancy, P.P. 18

Peel
Lemon, American —._._ 30

Orange, American ....— 30

Raisins
Seeded, bulk 8
Thompson's s'dles bik 074%
Thompson's seediess,

16 og) 0914
Seeded; 15 08; 22o 09%

California Prunes

60@70, 25 Ib. boxes_.@09%
50@60, 25 lb. boxes__@10
40@50, 25 lb. boxes..@11
30@40. 25 lb. boxes_.@12
20@30, 25 lb. boxes_.@16

Hominy

Pearl, 100 Ib. sacks — 3 50

Macaroni

Mueller’s Brands
9 oz. package, per dos. 1 80
9 oz. package, per case 2 60

oo Goods

Elbow, 20 Ib. 07%
Egg Noodle, 10 lbs. .. 14

Pearl Barley
Cnester

us ..l.mrrUr 71 00
Barley Grits -...... --- 5 00

ED |

East India

Taploca

Pearl, 100 lb. sacks ~.
Minute, 8 oz., 8 dos. 4
Dromedary Instant .. 3 50

FLAVORING EXTRACTS
JENNINGS!
PURE
FLAVORING

EXTRACT

Vanilla and
Lemon
Same Price
1 OZ.
1} Ve oe ae

1 25

1 80

& 3 00
3% oz. __ 4 20
2 2
5

9

 

16 oz. __ 15 00

3% oz,
Amersealed
At It 56 Years.

Jiffy Puneh
3 doz. Carton ...... 3 9%
Assorted flavors,

FLOUR
Vv. Cc. Milling Co. Brands
ily White com © on
tlarvest Queen  ..... 8 8@
Yes Ma’am Graham,
AO oe ane £

se ew

FRUIT CANS
F O. B. Grand Rapids

Mason
Half pint os 7 60
One pint __-_ ea ere
One: quatt oS

Half gallon __..... 48 15

Ideal Glass Top.

fall: Bint 00
Oe nint Se oon e aes
One quart _........ 11 16
Half gallon -...... #

 

 

 

 

 

 

 

 

August 22, 1928

MICHIGAN TRADESMAN

 

GELATINE

 

26 oz., 1 doz. case -- 6 50
3% oz., 4 doz. case. 3 20
Jell-O, 3 doz, -------- 2 85
Minute, 3 doz. -------- 4 05
Plymouth, White ---. 1 55
Quaker, 3 doz, -_---- 2 56

JELLY AND PRESERVES

Pure, 30 Ib. pails ~---3 30
Imitation, 30 1b. pails 1 75
Pure, 6 oz., Asst., doz. 95
Buckeye, 18 oz., doz. 2 00

JELLY GLASSES
8 oz.. per doz.

OLEOMARGARINE

Scns inet onontcnon ORR

Van Westenbrugge Brands
Carload Distributor

 

Nucoa, 1 Ib. ~--------- 21
Nucoa, 2 and 56 Ib. -- 20%

Wilson & Co.’s Brands

Oleo
Certified ..------------ 24
Nat ....-.---.-..-_--- 18
Special Roll ---------- 19
MATCHES
Swan, 144 ------------ 4 2
Diamond, 144. box --- 9 00
Searchlight, 144 box-- 9 00
Ohio Red Label, 144 bx 4 20
Ohio Blue Tip, 144 box 5 00
Ohio Blue Tip. 720-1lc 4 00
*Blue Seal, 144 ----- 4 85
*Reliable. 144 —------- 4 00
*federal, 144 -------- 5 00
*1 Free with Ten
Safety Matches
Quaker, 5 gro. case-- 4 50
MOLASSES
Molasses in Cans
Dove, 36, 2 lb. Wh. L. 5 60
Dove, 24, 2% lb Wh. L. 5 20
Dove, 36, 2 lb. Black 4 30
Dove, 24, 2% Ib. Biack 3 90
Dove, 6 10 lb. Blue L. 4 45
Palmetto, 24, 2% Ib. 5 75
NUTS—Whole
Almonds, Tarragona_-_ 26
Brazil, New --------- 24
Faney Mixed -------- 25
Filberts, Sicily ------ 22 ,
Peanuts, Vir. Roasted 1144
Peanuts, Jumbo, std. 16%
Pecans, 3 star ------ 0
Pecans, Jumbo ------ 40
Pecans, Mammoth -- 50
Walnuts, Cal. -------- 28
miekory 0.0 Ct
Salted Peanuts
Fancy, No. 1 ---------- 14
Shelled
Almonds ------------ 60
Peanuts, Spanish,

125 lb. bags ------- 12 ;.
Filberts -------------- 32
Pecans Salted -------- 89
Walnuts oe

MINCE MEAT

None Such, 4 doz. --- 6 47
Quaker, 3 doz. case -- 3 50

Libby, Kegs, wet, Ib. 22
OLIVES

5 oz. Jar, Plain, doz. 35

10 oz. Jar, Plain, doz. 28

36 og. Jar, Plain, doz. 50

Pint Jars, Plain, doz. 2 90

Quart Jars, Plain, doz.

terentarsentew tom
oO
°

t Gal. Glass Jugs, Pla.
5. Gal. Kegs, each ---- 50
3% oz. Jar, Stuff., doz. 85
6 oz. Jar, Stuffed, doz. a
9% oz. Jar, Stuff., doa.
1 Gal. Jugs, S' ae eS os

PARIS GREEN

Meee 34
ee 32
95 amd GS 2 3

eae na SUTTER OF

 

Bel Car-Mo Brand
24 1 1b. Ting —
8 oz., 2 do. in case__
15 Ib. pails __...._..._...
o5 th Dalle 2
PETROLEUM PRODUCTS.

From Tank Wagon.

Red Crown Gasoline -. 11
Red Crown Ethyl ------ 14
Solite Gasoline ---.--.. 14
In tron Barrels
Perfection Kerosine -. 13.6

Gas Machine Gasoline 37.1
Vv. M. & P. Naphtha 19.6

1SO-VIS MOTOR OILS
In tron Barrels

Diet oo 77.1
Mean oo oo W741
PlOayy oo V7.1
Bx, Freavy 2 V7.1

olarine

Iron Barrels

 

PIGONY oo 66.1
Special heavy ---....- 65.1
Extra heavy -.--.---.- 65.1
Polarine “EF” —....... 65.1
Transmission Oil -... 65.1
Finol, 4 oz. cans, doz. 1 60
Finol, 8 oz. cans, doz. 2 25
Parowax, 100 ib. _... 9.3
Parowax. 40, 1 Ib. _. 9.6
Parowax, 20, 1 lb. .. 9.7

Pere
ae

arr
rhc
ors
Peete Loe

 

cans 2.75
cans 4.65

Semdac,
Semdac,

12 pt.
12 qt.

PICKLES

Medium Sour
5 gallon, 400 count -- 4 16

Sweet Small

16 Galion, 2250 2... 24 50
& Gallon, (59 .-....-- 9 75
Dill Pickles
Gal. 40 to Tin, doz. —. 9 25
No 2k Tins 20-0220 2 2a

PIPES
Cob, 3 doz. in bx. 1 00@i 20

PLAYING CARDS

Battle Axe, per doz. 2 65
Bicycle —...-__--__-.—- 4 75
POTASH
Babbitt’s, 2 doz. --_. 2 75

FRESH MEATS

Beef
Top Steers & Heif. — 26
Good St’rs & H’f, 15% @24
Med. Steers & Hei. __ 22
Com. Steers & Heif. 15@18
Veal
Top ee Bae
Good 2 2314
Mion 22
Lamb
Spring Lamb = .--.- 29
ee ne aT
Medium 2.4... -<---. 24
Poor 2 aE
Mutton
Gos 2... a. AS

Medium  _...-.-----... 16
Poor

 

Pork

Bight hogs —._...._. 17
Meum nome —. 16
Beavy hoes: 2... 15
Eoin. meéd. 30
Butts ooo 27
Shoulders 250.5: 24
Spererins <2 ue 16
Neek bones ...-.-2- 07
"Mrimmnines 2 Ee

PROVISIONS

Barreled Pork
Clear Back _. 25 00@28 00

Short Cut Clear26 00@29 00
Dry Sait Meats
D S Bellies __ 18-20@18-19

Lard
Pure in tierces ____-- 14%
60 Ib. tubs -__.advance %
50 Ib. tubs __._-advance %&
20 lb. pails _._-.radvance %
10 Ib. pails _._.advance %
5 lb. pails _.._-advance 1
3 lb. pails _.._-advance 1
Compound tierces -__. 13
Compound, tubs __-_-- 13%
Sausages

Bolosna 23 14
EAVOR (250 aa
Franktort {20s
se Ee ee ison
Went oe 19
rnaad, Jellied  .... 35
Headcheese ---------- 16

Smoked Meats
Hams. Cer. 14-16 Ib. @29

ee Certs Skinned
Tee
Ham, aried beef

Knuckles ... 44
California Hams -. @17%
Picnic Boiled

Hams 2.0 20 @22
Boiled Hams --_-_-- 35
Minced Hams --_- @20
Bacon 4/6 Cert. _. 24 @32

Beef

Boneless, rump 28 00@38 00
Rump, new -. 29 00@32 00

Liver
Beet 2 20
Call ou es 65
POR See 10
RICE
Fancy Blue Rose -__. 05%
Faticy Head 2. 07
ROLLED OATS
Silver Flake, 12 New
Process ...2.... 2 25
Quaker, 18 Regular -. 1 80

Quaker, 12s Family -. 2 70

Mothers, 12s, China__ 3 80

Nedrow, 12s, China .. 3 25

Sacks, 90 Ib. Jute _. 3 30
RUSKS

Dutch Tea Rusk Co.

Brand.

36 rolls, per case -_.. 4 25

18 rolls, per case -... 2 25

12 rolls, per case -_-. 1 50

12 cartons, per case -. 1 70
18 cartons, per case —. 2 55
36 cartons, per case -_ 5 00
SALERATUS
Arm and Hammer  -.
SAL SODA
Granulated, bbls. -... 1 80

Granulated, 60 lbs. cs. 1 60
Granulated, 36 2% Ib.
packages 2 40
COD FISH
Middies .. 0.0 16%
— % Ib. Pure ~ a
Wood boxes, Pure -. 29%
Whole Cod —...._...- 11%
HERRING
Holland Herring
Mixed, Keys -------- 00'
Mixed, half bbls. -. 9 00
Mixed, bbls. ~.-.---- 16 00
Milkers, Kose 110
Milkers, half bbls. _. 10 00
oe bois; 2 18 00
K K K. Norway -. 19 50
. 1b. Dads 2. 1 40

Cut Lunch ....--.... 1 65
Boned, 10 Ib. boxes ~_ 17

Lake Herring
% bbl., 100 Ibs. --.__ 6 5

Mackerel

Tubs, 100 Ib. fncy fat 24 °
Tubs, 50 count 8 0
Pails. 10 Ib. Fancy fat 1 4

White Fish
Med. Fancy, 100 Ib. 13 00

SHOE BLACKENING

2 in 1, Paste, doz. -_ 1 35
E. Z. Combination, dz. 1 =
Dri-Foot, doz.

eee eee

Bixbys, Doz. —_.--. ee 3
Shinola, doz. _..--..-. 90
STOVE POLISH
Blackne, per doz. _... 1 35

Rlack Silk Liquid, dz. 1 40
Black Silk Paste, doz. 1 36
Enameline Paste, doz. 1 35
Enameline Liquid, ds. : =
B. Z. Liquid, za dos. 1
Radium, per

Rising Sun, per doz. 1 35
654 Stove Enamel, dz. 2 80
Vulcanol, No. 5, doz. 95
Vulcanol, No. 10, doz. 1 35
Stovoil, per doz. __-- 3 00
SALT
Colonial, 24, 2 lb. ---. 95
Colonial, 36-1% ----- 1 25
Colonial, Iodized, 24-2 2 00
Med. No: 1 Bbis. ... 2 85
Med. No. 1, 100 lb. bk. 95

Farmer Spec., 70 Ib. 95

Packers Meat, 50 Ib. 57

Crushed Rock for ice
cream, 100 Ib., each 75

Butter Salt, 280 lb. bbl. 4 24
Bioek, 60 Ib. —..-..._ 40
Baker Salt, 280 Ib. bbl. 4 10
24, 10 lb., per bale -.-. 2 45
35, 4 Ib., per bale ---. 2 60
50, 3 lb., per bale __-- 2 85

28 lb. bags, Table —- 42
Old Hickcory, Smoked,
6-10 Ip 4 50

 

Per case, 24, 2 ibs. -- 2 40
Five case lots a 2 30
Iodized, 24, 2 lbs. __-. 2 40

 

BORAX

Twenty Mule Team
24, 1 Ib. packages -- 3 25
48. 10 oz. packages __ 4 35

96. % lb. packages __ 4 00
SOAP

Am. Family, 100 box 6 30

Crystal White, 100 __ 10

Export. 100 box ___---
Big Jack, 60s __------
Fels Naptha, 100 box
Flake White, 10 box
Grdma White Na. 10s
Swift Classic, 100 box

ADM OO Nm A
=
>

Wool, 100 box -__--- 50
Jap Rose, 100 box -.-- 7 85
Fairy, 100 box --.--- 00
Palm Olive, 144 box s 00
Lava, 106 bo _...._. 4 90
Octagon, 120 ---...-.. 5 00
Pummo, 100 box ---- 4 85
Sweetheart, 100 box  - 5 70
Grandpa Tar, 50 sm. 2 10
Grandpa Tar, 50 lIge. 3 50

Quaker Hardwater

Cocoa, 72s, box __-- 2 85
Fairbank Tar, 100 bx 4 00
Trilby Soap, 100, 10c 7 25
Williams Barber Bar, 9s 50
Williams Mug, per doz. 48

CLEANSERS

staserte RR

x

mee
rh

cA

cm

 

WASHING POWDERS

Bon Ami Pd, 3 dz. bx
Bon Ami Cake, 3 dz.
Bria: oo
Climaline, 4 doz.
Grandma, 100, Se __..
Grandma, 24 Large --
Gold Dust, 100s __
Gold Dust, 12 Large
Golden Rod, 24
Jinx, 3 doz.
La France Laun.,
Luster Box, 54

37
3

4

we CO CS

3

Old Dutch Clean. 4 dz 3 40
Octagon, $68 ~~... 3 90
Rinse, 405... 3 20
Rinse, 246. 5 25
Rub No More, 100, 10

Of) So 3 85
Rub No More, 20 Lg. 4 00
Spotless Cleanser, 48,

20 of, 22 3 85
Sani Flush, 1 doz. —_ 2 25
Sapolio, 3 doz. ------ 3 15
Soapine, 100, 12 oz. ~ 6 40
Snowboy, 100, 10 oz. 4 00
Snowboy, 24 Large -. 4 8v
Speedee, 3 doz. ---_-- 7.20
Sunbrite, 72 doz.  _-. 4 00
Wyandotte, 48 —------ 4 75

SPICES
Whole Spices
Allspice, Jamaica ___._ @25
Cloves, Zanzibar -.-- @38
Cassia, Canton ------ @ 22
Cassia, 5c pkg., doz. @40
Ginger, African -_--~- @19
Ginger, Cochin -_--__ @25
Mace, Penang .....___ 1 3
Mixed, No. fF @32
Mixed, 5c pkgs., doz. @45
Nutmegs, 70@90 __._.. @59
Nutmegs, 105-1 10 @59
Pepper, Black --_--_-- @4€

Pure Ground in Bulk

Allspice, Jamaica  _-__

or
(loo

Cleves, Zanzibar .... @46
Cassia. Canton Gas
Ginger, Corkin —.... @36
Bauatara ......- @32
Mace, Penane _..__... 1 39
Pepper, Black @5d
INOtmMeES 42 @59
Pepper White a S80
Pepper, Cayenne Oy
Paprika, Spanish @b45
Seasoning
Chili Powder, 15c ___. 1 35
Celery Salt, $ oz. .....__- $5
Sage, 2 of. ..... 90
Onion Sait _._._______ 1 35
Garae 1 35
Ponelty, 3% oz. ---- 3 25
Kitchen Bouquet __-- 4 50
Laurel Leaves __----- 20
Marjoram, 1 oz. -.---- 90
Savery, 1 oz. _...__—_ 90
‘Thynie, 3} of, 90
Tumeric, 24% oz. -.-. 90
STARCH

Corn
Kingsfurd, 40 Ibs. -.-- 11%
Powdered, bags -_... 4 50
Argo, 48, 1 lb. pkgs. 3 60
€réam, 48-5 _ 4 80
Quaker, 40-] _.......__ 07%

Gloss
Argo, 48, 1 lb. pkgs. 3 60
Argo, 12, 3 lb. pkgs. 2 96
Argo, 8, 'b Ib. pkgs. -. 3 35
Silver Gloss, 48, ls _. 11%
Elastic, 64 pkgs. _... & &65
Siger, 45-) ...._.. 3 30
Tiger, GC Ibs. ..____. U6

CORN SYRUP

Corn
Blue Karo, No. 1% -- 2 63
Blue Karo. No. 5, 1 dz. 3 67
Blue Karo, No. 10 _. 3 47
Red Karo. No. 1% _. 2 91
Red Karo, No. 5, 1 dz. 4 05
Red Karo, No. 10 3 85

Imit. Maple Flavor

Orange, No. 1%, 2 dz. 3 36
Orange. No. 5, 1 doz. 4 75

Maple.

Green Label Karo _. 5 19
Maple and Cane
Kanueck. per gal. ..... § &@
Kanuck, 5 gal. can 6 50
Maple
Michigan, per gal. .. 2 50
Welchs, per gal. _... 3 25
TABLE SAUCES
Lea & Perrin, large_. 6 00
Lea & Perrin, smali__ 3 35
Penner 2000 1 60
Royal Mint ..-_.-.___ 2 40
Wopaace, 2 oz. 4 25
Sho You, 9 oz., doz, 2 25
Aaa. Tareq _-- 75
Anal se... 3 15

3 30

1 = 80 can cases, $4.80 per case Caper, 2 0%. ---------

  

Zion Fig Bars

Unequalled for?
Stimulating and
Speeding Up
Cooky Sales

Obtainable fronrYour _
Wholesale: Grocer |

» Zion Institutions & Industries

Ey et 4 bhai

Pare Meta

TEA
Japan
Mediim 27@33
Choiee 2 37
Bancy 2... 54@59
No. | Nibbs ...____._.___ 54
1 Ib. pke. Sifting —_..._ 13
Gunpowder
Choice. —~- 40
Bency 2 47
Ceylon
Pekoe, medium -_..... 6&7
English Breakfast
Congou, Medium  —_-._. 28
Congou, Choice -_-_ 35@36
Congou, Fancy __.. 42@43
Oolong
Medium (2... — a
Choice 22... 5
Raney 2 oo 50
TWINE
Cotton, 3 ply cone .... 46
Cotton, 3 ply Balls 42
Wool 6 ply _. 18
VINEGAR
Cider, 40 Grain _..__. 27
White Wine, 80 grain. 25
White Wine, 40 grain. 19
WICKING
No. 0. per gross S80
No. 1, per gross _-.. § 2
No. 2, per gross __.. 1 50
No. 3, per gross 23

30

Peerless Rolls, per doz. 90

Rochester, No. 2, doz. 60
Rochester, No. 3, doz. 2 00
Kayo, per €oa. ...... 75

WOODENWARE

Baskets

Bushels, narrow band,
wire handles __-.__ 75

Bushels, narrow band,
wood handles ____-- 80
Market, drop handle_ 90

Market, single handle. 965

Market, extra ____... 1 60
Splint, lareq 2... 8 50
Splint, medium — ..... 7 Ge:
Splint, smal _._-._-___ 6 50
Churns
Barrel, 5 gal., each __ 2 40
Barrel, 10 gal., each. 2 55
3 to 6 gal., per gal. 16
Pails
10 qt. Galvanized sea
12 qt. Galvanized .... 3 75
14 qt. Galvanized ___. 3 00
12 qt. Flaring Gal. Ir. 5 00
10 at. Tin Dairy __.. 4 4
Traps
Mouse, Wood, 4 holes. 60
Mouse, wood, 6 holes. 70
Mouse, tin, § holes _. 66
Rat. wood 2... 1 00
Rat, spring — 1 00
Mouse, spring __----- 30
Tubs

Large Galvanized —--
Medium Galvanized —
Small Galvanized ____ 6 50

Washboards
Banner, Globe ._-... 5 50
Brass, Sijgie 0. & 2b
Glass, single _......_. 6 00
Double Peerless  -_-.. 8 50
Single Peerless —_--_-. 7 60
Northern Queen —.___ 5 50
Universal ....... 7 25

Wood Bowls
13 in. Butter ___..... 5 00
16 im. Batter _...._.. 9 00
Te im. Butter 23 18 00
1S in. Hatter _......._. 25 00

WRAPPING PAPER

Fibre, Manila, white_ o
No. 1 Fibre

Butchers BD. F. ....- 06%
Nya 22 07

Kraft Seripe .._......... 09%

YEAST CAKE

Maste, 3 doz, _......... 2 70
Suntieht, 3 dos. _.... 2 70
Sunlight, 1% doz. -. 1 36
Yeast Foam, 3 doz. _. 2 70

Yeast Foam, 1% doz. 1 35

YEAST—CCMPRESSED
Fleischmann, per doz. 30

30

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, Aug. 13—We have to-
day received the schedules, reference and
adjudication in the matter of Elmer
Christian and Ralph L. Schuster, doing
business as Christian & Schuster, and
Elmer Christian individually, Bankrupt
No. 3512. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupts are residents of
Kalamazoo. The schedules show assets
of none with liabilities of $1,719.08. The
court has written for funds and upon
receipt of same, the first meeting of
ereditors will be called, note of which
will be made herein. The list of cred-
itors of said bankrupt is as follows:
City of Kalamazoo i ue 30:30
«(. Sagers, Kalamazoo : J eee
Wilson & Co., Chicago 76.00
G. H. Hammond & Cos., Chicago__ 286.00
Miller & Hart Co., Chicago 98.00
Southern Mich. Grocery Co., Cold-

water Be See bee 47.00
Home Savings Bank, Kalamazoo 100.06
Star Paper Co., Kalamazoo __.... 20.00
Sturgis Sales Book Co., Sturgis 17.50
S. H. Creamery Co., South Haven
Sheldon Co., Milwaukee 40.88
Swift & Co., Kalamazoo
Martin Akon, Allegan

 

  

Wm. Smith, Allegan 30.00
Chas. Hill, South Haven 64.40
First Nat. Bank, Kalamazoo 100.00
Home Furnishi Co., Kalamazoo 45.00
Gary Rowe Co., Battle Creek 45.00
Walter Pierce, Kalamazoo 500.00
Ben Krusenga, Kalamazoo 45.00

In the matter of Fred M. Marks, Bank-
rupt No. 3399, the trustee has filed his
first report and account, and an order
for the payment of expenses of admin-
istration has been made.

In the matter of Bert LL. Achterhoff,
Bankrupt No. 2250, the trustee’s final
report and account has been filed and a
final meeting of creditors has been called
for 249. The report and account of
the trustee will be passed upon. kx -
penses of administration will be paid,
and if possible, a first and final dividend
to creditors paid.

In the matter of Sam J. Friedman,
fankrupt No. 3226, the trustee has filed
his final report and account, and an order
for the final meeting has been made.
The meeting will be held on Aug. 29.
The report and account of the trustee
will be upon. Expenses of ad-
ministra n and a first and final divi-
dend to creditors will be ordered paid.

In the matter of Hice & Hice, Bank-
rupts No. 3284, the trustee has filed his
account, and a final

 

   

passed

  

   

final report and
meeting of creditors has been called for
Aug. 29. The final report and account
of the trustee will be passed upon. Ex-
penses of administration and a final divi-
dend to creditors will be ordered paid.

In the matter of Walter Boydston, as
Burton Heights Tire Service Station,
Bankrupt No. 3280, the trustee has filed
his final report and account, and a final
meeting of creditors has been called for
Aug 29. The report and account of the
trustee will be passed upon. Expenses
will be paid, and, if possible, a first and
final dividend paid to creditors.

In the matter of Miracle Milk Co.,
sankrupt No. 3304, the trustee has filed
his final report and account, and a final
meeting of creditors has been called for
Aug. 29. The final report and account
of the trustee will be passed upon. Ex-
penses of administration will be ordered
paid, and the balance of the funds on
hand paid to a labor claim allowed.
There will be no dividends for general
ereditors.

In the matter of Charles H. Dole,
rupt No. 3272, the trustee has filed his
final report and account. and a= final
meeting of creditors has been called for
Aug. 29. The report and account of the
trustee will be considered. and exnenses
of administration and a dividend, if pos-
sible, paid to creditors.

In the matter of Clyde A. Morrison,
Bankrupt No. 3509, the first meeting of
creditors has been called for Auge. 30.

In the matter of Chris J. Larsen, Bank-
rupt No. 3511, the first meeting of cred-
itors has been called for Aug. 31.

In the matter of Daniel T. Patton,
Bankrupt No. 3507, the first meeting of
creditors has been called for Aug. 31.
The funds for the first meeting have
been received.

In the matter of Harold J.
Bankrupt No. 3499, the funds for the
first meeting have been received and
such meeting has been called for Aug. 31.

In the matter of Chris De Witt. Bank-
rupt No. 3501, the funds for the first
meeting have been received and such
meeting has been called for Aug. 30.

In the matter of Julius Petersen. Bank-
rupt No. 3503, the funds for the first
meeting have been received and such
meeting has been called for Aug. 396.

In the matter of George Burghdorf,
Bankrupt No. 3504, the funds for the
first meeting have been received and such
meeting has been called for Aug. 30.

In the matter of Andrew Lusick, Bank-
rupt No. 3505, the funds for the first
meeting have been received and such
meeting has been called for Aug. 30, _

 

Jank-

Ringold,

MICHIGAN TRADESMAN

In the matter of Clyde A. Morrison,
Bankrupt No. 3509, the receiver has filed
his petition for a sale at auction and such
sale has been called for Sept. 3. The sale
will be held at the premises of the Bank-
rupt No. 11 Delaware street. S. W., and
900 E. Fulton street, the first address
being the place of sale. The property
consists of stock, machinery, tools,
equipment, furniture and fixtures for the
operation of a complete plumbing and
heating business. The appraised valua-
tion of the property is $1,246. All inter-
ested should be present at the time and
place of sale, in Grand Rapids.

In tht matter of Chris J. Larsen, Bank-
rupt No. 3511, the receiver has filed his
petition for a sale at auction. The sale
has been called to be held at the former
location of the Bankrupt, 1322 Madison
street, Ludington, Sept. 4. The property
consists of groceries and attendant fix-
tures of a scheduled value of $470. <Ac-
counts of the scheduled value of $2,300
will also be offered for sale. All interest-
ed should be present at the time anil
place of sale.

Aug. 15. We have to-day received the
schedules, reference and adjudication in
the matter of Royal A. Burghdorf, Bank-
rupt No. 3513. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptey. The bankrupt is a resident
of Grand Rapids, formerly of Barryton.
His occupation is that of a laborer. The
schedules show assets of $575, of which
$500 is claimed as exempt, with = liabili-
ties of $1,350.51. The court has written
for funds and upon receipt of same, the
first meeting of creditors will he called,
note of which will be made herein. The
list of creditors of said bankrupt is as
follows:

Northern Automotive Supply Co,

Saginaw ‘ : ® 61.12
Isabella Gas & QOil Co., Mt. Pleas. 634.46
Cc. J. Place, North Park . 219.00
Hawks Auto Equipt. Co., Lansing 92.88
Saginaw oMtor Mquipt. Co., Saginaw 26
T. C. Hampton, Weidman 3
Nelson Strong, Barryton
Harry McGregor, Barryton
Goodno & Dean, Barryton
William Redrich, Barryton
Standard Oil Co., Barryton .
Protection Products Co., Kalamazoo
Chas. Gorman, Barryton
William Helmer, Barryton

 

Perry Brown, Barryton - ian 24.01
George Belding, Barryton = teoee
sarryton E’evator Co., Barryton__ 7.65
Union Oil Co., Milwaukee ‘ 37.00

In the matter of J. Thomas Deacey,
Bankrupt No. 23045, the final meeting of
creditors was held July 31. The trustee’s
final report and account Was approved
and allowed. The bills for the adminis-
tration of the estate were approved and
allowed. Order for payment of expenses
of administration and for the declaration
administration and for the declaration
and payment of a first and final dividend
to creditors of 1.9 per cent. No objec-
tions were made to the discharge of the
bankrupt. The final meeting then ad-
journed without date, and the case has
been closed and returned to the district
court upon return of the cancelled vouch-
ers.

Aug. 17. We have to-day received the
schedules, reference and adjudication in
tne matter of Eugene F. Glass, Bankrupt
No. 3515. The matter has been reterred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Caledonia, and his occupation is that of
a baker. The schedules show assets of
$1,364.74 of which $500 is claimed as ex-
empt, with liabilities of $3,635.7. The
first meeting will be called promptly and
note of the same made herein. The list
of creditors of said bankrupt is as fol-
lows:

Leon Farnham, Caledonia up B00
Harold Gale, Caledonia : " 15.00
Charles Gilbertson, Lake Odessa 15.00

Claudia Glass, Caledonia unknown
Bennett Oven Co., Battle Creek__ 148.90
gidaire Sales & Service Co.,
Grand ftapids Lo oe
State Bank of Caledonia, Caledonia 35
Hoekstra Ice Cream Co., Gd. Rap. 1
Bennett Oven Co., Battle Creek
EK. B. Blett & Co., Grand Rapids
A. E. Brooks & Co., Grand Ragids
Bennett Fuel Co., Grand Rapius
Blatz Brewing Co., Grand Rapids
Caledonia Motor Sales, Caledonia
J. F. Easley Milling Co., Plainwell
Folger’s, Grand Rapids :
Ferris Coffee & Nut Co.. Grand R.
EE. B. Gallagher & Co., Grand Rap.
Nelson 2B. Good, Caledonia
Gold Medal Flour Co., Grand Rap.
G. H. Hammond & Co., Chicago
C. W. Mills Paver Co., Grand Rap.
Rumford Co., Caledonia
Tape KE Huyck, Caledonia
Vanden Berge Cigar Co., Grand R.
H. Van Eenenaam & Bros., G. R.
Worden Grocer Co., Grand Rapids
Voight Milling Co., Grand Rapids
Caledonia Lumber Co., Caledonia
State Bank of Caledonia, Caledonia
Caledonia Creamery Co.. Caledonia
Phillips Hardware Co., Grand Rap. 19.00
E. J. Stanton, Caledonia : a 15.00
Mich. Bell Tel. Co., Caledonia . 12.06
Consumers Power Co., Grand Rap. 16,00
Geo, Statsick Standard Oil Co.,

  

  

Caledonia _- Cane oe
Dr. Alex Grabill Est., Caledonia__
Fleischmann Co., Grand Rapids
‘ww. tL spencer, Grand Rapids —-
F. C. Matthews & Co., Grand Rap.
Gen. Motors Accept. Corp., Dayton
Henry Tischu, Lake Odessa ___---
ira Tischu, Lake Odessa .._____.__
Spike Wenger, Caledonia —~_--_-----
Geo. La Fever, Caledonia oe.
D. B. Youngblood, Caledonia _-__-
Holcomb & York, Cincinnati

In the matter of Albert Fox

31.88
22.67
24.10
10.00
78.00
14.17

5.00
12.50
10.00
17.10

8.00
45.90

June,

Bankrupt No. 3457, the first meeting of

 

meh

imparts ~

ah
HOUSE
Wadi

NATIONAL GROCER

 

 

 

 

August 22, 1928

   

RUSK

ULC a 3

Seely Manufacturing Co.
1862 - - 1928
Flavoring Extracts -— Toilet Goods
A standard of quality for over 60 years
SEELY MANUFACTURING CO.
1900 East Jefferson. Detroit

 

 

securities.

YOUR AGENT

We can relieve you of all the routine

NY
IIIT IIE

care involved in the ownership of your

Your securities are YOURS, always
immediately available, but the responsi-
bility for their care and custody is OURS.

. mn

Grand Rapids Trust

company
Grand Rapids, Michigan

  

aii

 

 

 

 

 

neces neha aS

 

August 22, 1928

 

MICHIGAN TRADESMAN.

31

 

 

*

ereditors was held on July 24. The
bankrupt was present and represented

by attorney M. Thos. Ward. No creditors
were present or represented. No claims
were considered, although one was filed.
The bankrupt was sworn and examined
without a reporter. C. W. Moore, of
Belmont, was appointed trustee, and his
bond placed at $100. The first meeting
then adjourned without date.

In the matter of Grand Rapids Vitreous
Products Co., Bankrupt No. 3459, the
first meeting of creditors was held July
11. The bankrupt corporation was pres-
ent by its treasurer and represented by
Wicks, Fuller & Starr, attorneys. Cred-
itors were represented by Grand Rapids
Credit Men’s Association; Corwin, Nor-
eross & Cook: Francis L. Williams; R. J.
Cleland and Walter J. Jones, attorneys.
Claims were proved and allowed. The
treasurer of the corporation was sworn
and examined, with a reporter present.
Arthur W. Blodgett, of Grand Rapids,
was elected trustee, and his bond placed
at $5.000. The first meeting then ad-
journed without date.

In the matter of Harold Boven, Bank-
ruvt No. 3592, a composition of 50 per
eent. to general creditors was made by
the alleged bankrupt, before his adjudi-
cation. Creditors have accepted the offer
anl certificate to this effect has been
made and forwarded to the clerk of the
district court.

Differs With Old Timer on Sabbath
Desecration.
Blanchard, Aug. 17—I have just

finished reading Old Timer’s letter on
Desertion of the Church, and feel that
it is a challenge to every Christian. He
is a much better writer than I am and
better educated: so I am_ surprised
that he has such a mistaken idea about
the worship of God and Sunday pleas-
ure seeking. It surprises me, also, that
one who calls himself Old Timer has
such modern views. Most of the older
folks I know are ashamed of the way
in which the younger generations are
desecrating the Sabbath and forgetting
God (even if they are guilty of the
same thing themselves).

How true is that passage of Scrip-
ture which says that men will grow
more and more wicked, forgetting God
and seeking only to satisfy themselves
and their own selfish desires.

The Bible tells us not to forget the
assembling of ourselves together, the
more as we see the dav approaching.
(Day of Christ’s second coming).

There are a few Holiness churches
which still hold to that doctrine put in
the Bible for all times.

It would make no difference, so far
as I can see, whether services were
held in the church or outside under the
trees if the people were there to wor-
shis God, except that it is possible to
give more attention to spiritual things
when we can see less of the things
going on around us. But to chase
hither and thither for miles and miles,
to fish, go boating, picnicking and
other things is not worshiping the
Creator, but the things He has created.

Not the spiritual, but the material
things.

t is safe to say that but very few
of the thousands who go pleasure seek-
ing on Sunday ever think of spiritual
things, speak the word God or look
into a Bible during the whole day un-
less they happen to be among the
number who are called each Sunday to
face death and eternity because of
someone’s reckless driving.

Tt is true that it is sometimes more
comfortable outside on these hot days
than it is in a church, but Christ did
not spare Himself any pain or effort
to save lost humanity, but gave His
life that we might have salvation. We
have six days in which to follow the
pursuit of work and earthly pleasures.
Let us, therefore, keep holy the
seventh day, even if it does cause us
a little loss of the pleasures of this
life. It is better that we worship God
and make spiritual growth instead.
Let us support His cause with the
things of this life which He has so
abundantly given us.

It is a self evident fact that the
present day desertion of the churches
for pleasure seeking on the Sabbath
day is not improving the condition of
our country. This fact is evidenced

by the never-ending list of hideous

crimes being committed, the growth of
all forms of vice and the fact that our
penal institutions are being added to
to accommodate the growth in num-
ber of prisoners.

We admit that all looks nice from
the outside. It looks like the world
was growing better, but look into
things, enquire on the inside of things
and you will note drunkenness, mur-
der, stealing, cursing, fighting, moon-
shining and immoral living going on
right at your very door. I am not very
old and have hardly been out of the
neighborhood where I was born but
for a few days, but have seen and
heard enough to know that these things
are all too prevalent throughout our
entire Nation.

‘There is hardly a family but has an
instance of blighted lives and homes
caused by some of the above named
evils. All because they have left out
of their lives the fundamentals of the
bible, God, Christ His son, the Church,
Sunday -school and mother’s pure
teaching, and are living in purely a
materialistic realm, worshipping only
material things. Leon Foster.

Leon Foster.
—_22+.—___
Do You?

Do you know how many of your
customers have telephones?

Do you know their numbers?

Do you know the number of your
customers’ residence?

Do you keep a mailing list?

Do you advertise?

How do ou distribute your adver-
tising ?

If vou apply the above to your busi-
ness it will increase it.

Business Wants Department

For Sale—Fixtures and small stock of
only dry goods store in city. Cheap rent,
large room, good windows. Come at
once. I.ook over this opportunity. J. C.
Krausman, Elk Rapids, Mich. 922

For Sale—Toledo computing scale, $65.
Enquire Ellis Bros., 300 Ellsworth Ave.,
Grand Rapids, Mich. 923
_ For Sale—Thirty-room hotel, on trunk
line. Doing good business. Investigate.
Address No. 913, c/o Michigan Trades-
man. 913

FOR SALE—Good grocery and meat
business in thriving city. Good location
and lease. Must sacrifice before hay
fever season. Address No. 914, c/o Mich-
igan Tradesman. 914

For Sale—Retail hardware and queens-
ware store. In college town of about
1200. Address J. M. Houston, 137 S.
Market St... New Wilmington, Pennsyl-
vania. 916

BUSINESS OPPORTUNITY — Splendid
three-story and basement corner brick
business block 44 x 120 feet, Mt. Pleas-
ant, Mich., for rent, sale, or trade for

good Central Michigan farm. Myers,
Cooper & Watson, Mt. Pleasant, Mich.
919

REPRESENTATIVES WITH A THOR-
OUGH knowledge of the duplicating in-
dustry, or with multigraph experience, to
represent SETOTYPE in fertile terri-
tories. Address communications, with
full details, to the Sales Manager, Typo
graphic Machines Co., 200 Davis Ave.,
Dayton. Ohio. 908

_ FOR SALE—Or trade for farm—Cloth-
ing, gents furnishings and shoes. Fine
location, good trade. W. H. Parry, Vassar,
Mich. 909

 

Lake Property — Cottage, four lots.
Bear Lake, Manistee county. Cottage,
Narrow Lake, Eaton county. Price right.
S. Brunk, Eaton Rapids. 901

FOR SALE—Lake frontage, hunting
lands, fur farms, cattle and sheep ranch-
es. Tract of all sizes. G. J. Wheaton,
Alpena, Mich. 899
CASH For Your Merchandise!
Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishings, bazaar novelties, furniture, etc.
LOUIS LEVINSOH N, Saginaw, Mich.

CASH FOR MERCHANDISE
Will Buy Stocks or Parts of Stocks of
Merchandise, of Groceries, Dry Goods,
Shoes, Rubbers, Furniture, etc.
N. ®, GOVER, Mt. Pleasant, Mich,

 

 

 

The Tradesman has been cognizant of the operations of Mr. Dembinsky
for several years and believes that no one having dealings with him in any
capacity will ever have occasion to regret his action.

E. A. STOWE, Editor Michigan Tradesman.

 

Do You Wish To Sell Out?

Our list of buyers calls for quick results

ABE DEMBINSKY

ExPErt COMMERCIAL AUCTIONEER
CALL — SAGINAW FEDERAL 1944

WE REFER YOU TO—United States Bankruptcy Court, Credit Men’s
Ass’ns, Trust Companies, Banks, Attorneys, Receivers, Trustees, Circuit
Courts, Administrators, Business Men, Etc.

 

In the Matter of
DIME DINER SYSTEM, Bankrupt.
Notice is hereby given that pursuant
to an order heretofore entered herein,
I shall sell at public auction and to
the highest bidder, on Wednesday,
August 29, 1928, at 10 a. m., Hastern
standard time, at the premises for-
merly occupied by the Bankrupt, No.
1815 Plainfield Ave. N. E., Grand
Rapids, Michigan, the entire stock in
trade and equipment of the Bank-
rupt’s corporation, consisting of prop-
erty in the conduct of a restaurant
conducted with the automatic vending
and service system, at the approxi-
mate value of $1,088, less known re-
clamations to this date of approxi-
mately $200.00, leaving a balance of
$888.00.

ABE DEMBINSKY,

Court Auctioneer.

CHESTER C. WOOLRIDGH,
dian, Grand Rapids, Michigan.

Custo-

ee
In the Matter of
JOHN ASHTON, Bankrupt.

Notice is hereby given that pursuant
to an order heretofore entered herein.
I shall sell at public auction and to
the highest bidder, on Friday, August
31, 1928, at 2 p. m., Eastern standard
time, at the premises formerly occu-
pied by the Bankrupt, in the City of
Eaton Rapids, Michigan, the entire
stock in trade and fixtures of the
3ankrupt's wallpaper and paint store,
at the approximate value of $400.00.

ABE DEMBINSKY,

Court Auctioneer.
GEORGE WATSON, Custodian,
Eaton Rapids, Michigan.

—

In the Matter of

ELM CANDY SHOPPE, Bankrupt.
Notice is hereby given that pursuant

to an order heretofore entered herein,
1 shall sell at public auction and to
the highest bidder, on Thursday, Aug-
ust 30, 1928, at 10 a. m., Mastern stan-
dard time, at th premises formerly
oceupied by the Bankrupt, No. 18
North Elm 8St., Three Oaks, Michigan.
the entire stock in trade and fixtures
of the Bankrupt’s Confectionery Shop,
at the approximate value of $5,400.00,

ABE DEMBINSKY.

Covrt Auctioneer.
JOHN HUFF, Custodian,
Niles, Michigan.

sale.

above named Custodian and auctioneer,
immediate confirmation by the Referee.
HON. CHARLES B. BLAIR, Referee in Bankruptcy.

BANKRUPT AUCTION SALES

in the Matter of

CLYDE A. MORRISON, Bankrupt.
Notice is hereby given that pursuant
to an order heretofore entered herein,
| shall sell at public auction and to
the highest bidder, on Monday, Sep-
tember 3, 1928, at 2 p. m., Hastern
standard time, at the premises for-
merly occupied by the Bankrupt, No.
11 Delaware St., S. W., Grand Rapids,
Michigan, all the stock in trade, tools
and equipment; the office furniture
and fixtures are located at 900 E. Ful-
ton St., Grand Rapids, Michigan, the
stock in trade, tools and equipment
consists of plumbing and heating sup-
plies, in the approximate value of
$1,200.00; the office furniture and fix-
tures are appraised at the sum of $46.
ABE DEMBINSKY,

Court Auctioneer.
CHESTER C. WOOLRIDGE,
dian, Grand Rapids, Michigan.

Custo-

BARNEY’S BOOTERY, Bankrupt.
Notice is hereby given that pursuant
to an order heretofore entered herein.
1 shall sell at public auction and to
the highest bidder, on Thursday, Aug-
ust 30, 1928, at 2 p. m., Eastern stan-
dard time at the premises formerly
oceupied by the Bankrupt, No. 193
Elm Street, Benton Harbor, Michigan,
the entire stock in trade and fixtures
of the Bankrupt’s shoe store, at the
approximate value of $995.00.
ABE DEMBINSKY,
Court Auctioneer.
HARRIS S. WHITNEY, Custodian,
Benton Harbor, Michigan.

CHRIS J. LARSEN, Bankrupt.
Notice is hereby given that pursuant
to an order heretofore entered here.
I shall sell at public auction and tc
the highest bidder, on Tuesday, Sep-
tember 4, 1928, at 2 p. m., Eastern
standard time, at the premises for-
merly occupied by the Bankrupt, No.
323 So. Madison St., at Ludington,
Michigan, all the stock in trade and
tixtures of this estate. the stock in
trade listed on the schedules of the
Bankrupt to be $350.09 and fixtures at
$120. Also all the accounts receiv-
able will be offered for sale and are
listed on the schedules of the bank-
rupt at the approximate sum _ of
$2,500.00. This stock in trade con-
sists of a grocery stock.
ABE DEMBINSKY,
Court Auctioneer.

EARL A. MILLER, Custodian,
Ludington, Michigan.

An itemized inventory and appraisal will be on hand at the date and time of
The property may be seen prior to the date of sale by application to the

All sales are for cash and subject to

 

TRUST

By order of the
KALAMAZOO CREDIT MEN’S ASS'N.
I will sell at Public Auction on
Wednesday, August 29, 1928,
at 3:00 p. m. Eastern standard time,

a fine equipment of high grade
DRUG FIXTURES
Consisting of Mahogany Sectional Ci-
gar Case, Tobacco Back Bar, Soda
Fountain Back Bar with mirror pro-
jections, Wall Cases, Magazine Rack,
“Drug” Electric Sign, Scales, Window
Stands, Show Cases, etc., now located

at The National Storage Co.,
309 E. Water St.,
Kalamazoo, Mich.
ABE DEMBINSKY,
Auctioneer.

R. F. JOHNS, Trustee.

in bulk, subject to parce! bids.

 

MORTGAGE

All Sales are for eash, subject to confirmation by the trustees.
Property can be seen prior to sale by calling
at the office of the above trustees or auctioneer.

“YY
SALES
By order of the
TRUSTEE
I shall sell at Public Auction on
Wednesday, August 29, 1928,

11:30 a. m., Eastern standard time,
all the stock and fixtures of

COLE’S GLOVE SHOP

(50 years in business)

54 Monroe Ave.,

Grand Rapids, Michigan
Stock consists of, Gloves, Lingerie,
Hosiery, Men’s Neckwear, Fixtures,
Cash Register, Adding Machine, Steel
Safe, Wall Cases, Showcases, etc., all
at the inventory cost approximately
$6,400.00.

ABE DEMBINSK*Y”,
Auctioneer.

Cc. W. MOORE, Trustee,
551 Houseman Bldg.

Sale will be

oe

 

 

Banat Bd

32

IN THE REALM OF RASCALITY.

Questionable Schemes Which Are
Under Suspicion.

St. Louis, Aug. 17—We have for
acknowledgment your letter of the 14th
together with enclosure of page 6 from
your Aug. 15 issue of the Michigan
Tradesman. We are glad, at least, that
you are confining yourself to more
courteous and respectful letters. We
do not blame you for your ignorance
of facts, and since you have shown a
saner spirit than the slanderous
epitaphs formerly applied, we are will-
ing to thrash this matter out with you
as a test case.

As an example of how little judg-
ment you have shown throughout the
entire controversy, we want to call
your attention to the letter which you
have reproduced signed by Mr. Horace
J. Donnelly, dated July 15, 1927. You
will note that it specifically states
“nersons are under no obligation to
receive or account for merchandise
sent to them through the mails un-
ordered.” We have all along con-
tended that individuals who receive
merchandise for their own use, are not
obligated to return such merchandise.
This ruling was passed as a protection
to local merchants, and we are heartily
in favor of it. But again we reiterate
that it does not mean, nor does it say
that samples sent to a merchant doing
business under the laws of his state. is
not obligated to return those samples,
if not wanted, upon receipt of the
proper reimbursement to defray return
charges.

There is a distinction there which
vou have either wilfully ignored or
through ignorance have failed to recog-
nize. We saw the copy of this letter
to you over a year ago, and immedi-
ately took the matter up with Mr.
Reuter, Chief Post Office Inspector of
this district, who has placed the inter-
pretation upon the postal ruling that
we have outlined in this letter.

In the past two vears that you have
assailed our reputation and methods in
yvour publication, our business has
shown rapid strides in the territory
served by your paper, which to us, is
sufficient proof that vour views are not
generally recognized as correct, and
that our values speak for themselves.
You seem not to be concerned, how-
ever, of the fact that the merchant can
get better caps for less money from
us, as your interests in the merchant’s
welfare lies solely in your desire to
protect him from receiving our one
dozen caps unsolicited.

We also wish to tell you. Mr. Stowe,
that every merchant has the right to
refuse the acceptance of a shipment,
but since they elect to accept the same,
there must be an accounting for these
samples, not only as a matter of law.
but as a matter of courtesy and fair-
ness, the last two you seem to know
very little about. If you are impartial
in wanting to thrash this matter out.
vou will see that this letter is repro-
duced in your paper. We noticed in
the past, that vou have published just
such letters as vou wished. What have
you to sav about several of the false
statements which you made, and which
we called you on, and which you have
failed to defend vourself?

You are a hard loser, Mr. Stowe, and
a very opinionated man.

We just happened to think, that
maybe all along vou have been want-
ing us to give you an advertising con-
tract. Please let us know if this is so.

Apple Hat Mfg. Co., Inc.

 

The reply to the above letter was as
follows:

Grand Rapids, Aug. 20—I would not,
under any circumstances, accept an
advertisement from any house which
ships out goods without first obtaining
orders therefor, because I consider
such practices to be at variance with
good business methods. :

Your interpretation of my ruling

MICHIGAN TRADESMAN

that it applies only to consumers, in-
stead of dealers, is preposterous. No
Government function could make such
a ruling as you suggest. Fundamental
principles are the same, whether ap-
plied to consumer, retailer, wholesaler
or manufacturer. My ruling will stand
good until Congress enacts a law
(which I hope will be at the next ses-
sion) prohibiting this nefarious prac-
tice you have been conducting; also a
law prohibiting venal, unscrupulous
and irresponsible collecting agencies
(so called) from writing scurrilous,
threatening and abusive letters in the
effort to intimidate merchants into pay-
ing claims like yours which have no
standing in the law because they are
not based on the ordinary methods
pursued in all honorable business
transactions. E. A. Stowe.

The following letter has been fore-
warded to the Solicitor of the Post
Office Department:

Grand Rapids, Aug. 20—About a
year ago vou kindly wrote me a letter
in which you stated that

“Persons are under no obligation to
receive or account for merchandise
sent to them through the mails un-
ordered.”

The Apple Hat Manufacturing Co.,
of St. Louis, which has made the mer-
chants of the United States almost un-
told trouble by sending out caps in
dozen lots to merchants without order
and then threatened merchants with
suit, disaster and loss of credit if they
did not pav for the goods, claim that
your letter does not apply to them:
that they submitted vour letter to Mr.
Reuter, Chief P. O. Inspector for the
St. Louis district, and that he wrote
the Apple Hat Manufacturing Co. that
vour letter does not apply to transac-
tions between merchants, but to private
individuals who receive merchandise
intended for their own use.

On receipt of this information, which
I think must be incorrect, I wrote the
Apple Hat Co. as follows:

“Your interpretation of my ruling
that it applies only to consumers, in-
stead of dealers, is preposterous. No
Government function could make such
a ruling as vou suggest. Fundamental
principles are the same, whether ap-
plied to consumer, retailer. wholesaler
or manufhicturer. My ruling will stand
good until Congress enacts a law
(which I hope will be at the next ses-
sion) prohibiting this nefarious prac-
tice you have been conducting; also a
law prohibiting venal, unscrupulous
and irresponsible collecting agencies
(so called) from writing scurrilous,
threatening and abusive letters in the
effort to intimidate merchants into pay-
ing claims like yours which have no
standing in the law, because they are
not based on the ordinary methods
pursued in all honorable business
transactions.”

Will you kindly write me another
letter, either affirming the correctness
of my position or correcting my inter-
pretation of your previous letter and
oblige E. A. Stowe.

Use of the word “oil” in the trade
name of a cuticle remover will be dis-
continued by a manufacturer of toilet
preparations, according to a stipula-
tion agreement between the company
and the Federal Trade Commission.
The product advertised was not manu-
factured from oil and contained no oil
whatever. It was made from ingredi-
ents not capable of mixture with oil.

Copartners engaged in the sale and
distribution of cotton goods, including
bed ticking, have signed a stipulation
agreement with the Federal Trade
Commission to discontinue advertising
their products as “Bohemian” or in
any way implying that the articles are

imported from Bohemia or Czecho-
slovakia. The products were not ob-
tained in that country but were manu-
factured in the United States.

Use of the word “mills” in its trade
name when it neither owns, controls
nor operates a mill or factory, will be
discontinued by a corporation engaged
in selling and distributing seat covers
for automobiles, according to a stipu-
Jation agreement between the com-
pany and the Federal Trade Com-
mission.

 

“Buttermilk” as a brand for soap
products will be discontinued by a cor-
poration engaged in the manufacture
of soap until such time as its products
are actually made from buttermilk and
may thus be properly described and
referred to as buttermilk soap; accord-
ing to a stipulation agreement between
the soap company and the Federal
Trade Commission.

Lumber is defined by the Federal
Trade Commission as a product sawed
or cut from trees or logs of wood into
boards, planks, timbers or other shapes
generally understood and recognized
by the purchasing public as and to be
lumber, in the instance of a corpora-
tion manufacturing a building material
other than that cut or sawed from
trees or logs of wood. The company
signed a stipulation agreeing to dis-
continue use of the word “lumber” to
describe a building material not sawed
or cut from trees or logs of wood.

 

Colfax Gibbs, the notorious scamp
and crooked stock salesman, is at the
head of a recently formed financial or-
ganization in Montreal, called Colfax
Gibbs Co., Limited, of 412 Canadian
Pacific Express Building, Montreal.
The Colfax Gibbs Co., Limited, has
been promoting and 1s now about to
offer stock to the public in a new min-
ing concern called Sudbury Rand
Mines, Limited. Anyone who has any
dealings with Colfax Gibbs will never
have occasion to regard the transac-
tion with any degree of pleasure or
profit. He is so thoroughly versed in
crooked schemes and nefarious meth-
ods that it appears to be impossible for
him to play fair and conduct stock
selling along legitimate lines.

—+22>__
Perhaps Mr. True Has a Better Way.

Washington, Aug. 22—Your letter
of Aug. 16 is especially interesting and

it touches on a subject that we have
been interested in for a long time.

The truth is that we have been work-
ing with Colonel Nelson B. Gaskill,
ex-member of the Federal Trade Com-
mission, on a proposition to draft a
bill that will eliminate the loss leader
competition. In your article. it annears
that you propose a law which will pro-
hibit manufacturers from making dis-
criminating prices between buyers. The
enactment of such a law would be a
long and hazardous effort. we feel
sure; but we think there is a better
way to secure the same resu‘t, by pro-
posing an amendment to the Clayton
Act.

This amendment is being drawn up
for us by Colonel Gaskill. and 1 cx-
pect to have copies of it within a few
davs. It promises very much quicker

action, and Colonel Gaskill thinks that
the Association will be able to bring
enough pressure behind it to secure

August 22, 1928

its enactment during the next session
of Congress.

Now, of course, we don’t want to
prevent you from doing what you
think is right and proper. However,
we have the very best advice on such
matters that it is possible to secure, we
believe, and we don’t think you have
a chance to put through a new law on
the subject.

Please think it over, and discuss it
with your legal friends, if possible, and
if you agree with us, we shall be verv
glad to have your co-operation. If
vou will do this, we will give you a
scoop on the story, for the reason that
you are working along the same line;
and we believe we will have a better
chance for legislation if all interests
work for the same end.

At vour early convenience, pleas*
write us frankly just what you think
cf the whole matter now, and I shail
be very glad to consider and lay before
Colonel Gaskill any suggestions that
you care to make. If you still want a
bill drawn to embody legislation which
will create a new law preventing price
discrimination, we shall be glad to have
the bill drafted for you.

James True,

Director Bureau of Economic Re-
search.

Grand Rapids, Aug. 22—I am cer-
tainly pleased to receive your letter o!
Aug. 20, stating that you and your
associates are of the opinion that th>
object we seek to accomplish can best
be secured by an amendment to the
present Clayton law and that you wi’!
send me the summarized statement of
your conclusions in the near future in
the shape of a draft of your proposed
ball.

As I want to be constructive at all
times and under all circumstances, |
will gladly hold off on my measure
until | have had time to read and co”-
sider vour proposed amendment, which
I ask you to kindly get to me at the
earliest convenient period.

I fully realize that any conflict of
interests in mercantile legislation of
this character would probably be fatal
to the accomplishment of any enact
ment by the next Congress and I will.
therefore, be more than ready te give
way to you and your proposition if the
latter appeals to me as one which will
give the independent merchants needed
assistance in their present predicament
of conflict, controversy and confusion.
due to the dishonest practices and ‘un-
fair competition of the chain stores.

E. A. Stowe.

oo
He Could Not Very Well Do It.
A husband was being arraigned in

court in a suit brought by his wife for

cruelty.

“T understand, sir,” said the judge.
addressing the husband, “that one cf
the indignities you have showered upo
your wife is that you have not spoken
to her for three years. Is that so?”

“Tt is, your Honor,” quickly answer-
ed the husband.

“Well, sir,” thundered the judge.
“why didn’t you speak to her, may |
ask?”

“Simply,” replied the husband, “Be-
couse I didn’t want to interrupt her.”
—_>->_____

Oleo Owes Its Origin to Napoleon III.

It is said that oleomargarine was
invented by a French chemist acting
under the encouragement of Napoleon
III at the time of the Franco-Prussian
War. The Emperor wanted to find a
desirable substitute for butter as a
matter of war-time economy.

—_—__»--¢___

George Washington and Carrie Ne
tion achieved fame with a hatchet, but
nobody has ever done it with a ham-
mer.

 

 

 

 

?
i
i

 

 

 

 

 

— qr = ——~

Heo) SR mURONAeR TERIOR EGR

 

 

 

Your Customers
Know

that the quality of well-advertised
brands must be maintained. You
don’t waste time telling them
about unknown brands.

You reduce selling expense in off-
ering your trade sucha well-known

brand as

Baking
Powder

Same Price
for over 3§ years

25 ounces for 25c

The price is established through
our advertising and the consumer
knows that is the correct price.
Furthermore, you are not asking
your customers to pay War Prices.

Your profits are protected.

Millions of Pounds Used by Our

Government

 

 

 

 

 

 

 

 

Wars a barade

without a

AND?

 

Z A
: * BAND out in front

changes a dull proces-

 

 

sion into a throbbing parade.

And ina grocery store, asmall band of nation-
ally advertised food products can work the
same wonder. They can draw the crowds,
and keep things moving.

When these popular leaders are played up, a
big parade of other items follows them over
the counter.

In picking nationally advertised foocs to
feature, you can always count heavily on
Postum Products, for Postum Company 1s
the largest advertiser of grocery specialties in

the world.

POSTUM COMPANY, INCORPORATED

250 Park Avenue . Postum Building . New York

Post Toasties, Postum Cereal, Instant Postum, Grape-Nuts, Minute Tapioca,

Post’s Bran Flakes, Franklin Baker's Coconut, Swans Down Cake Flour,
Walter Baker’s Cocoa and Chocolate, Log Cabin Syrup, Jell-O

© 1928, P. 60. Ine

 

 

 

 

 

 

 

Offering ‘You a
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in Insurance Cost x

a

 

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Judge Your
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