ACH AN HG A y ik Ak Ak om SADE an ost pruBLeneD weentrd fe eet Bea best (g00't — NSU ae Sa Soe SO oot < oS ts oe TH S rare sy Zo) Wy Os (Cs Ee Ls ome LQ Get) x “ae AM 5 f De none Cae | My NOS NSE SSS LSI SOS LASS SRST Forty-sixth Year ae Sy anes WEDNESDAY, SEPTEMBER 5, 1928 Number 2346 BE THE BEST If you can’t be a pine on the top of the hill, Be a scrub in the valley . . . but be The best little scrub by the side of the rill; Be a bush if you can’t be a tree. If you can’t be a bush, be a bit of the grass, And some highway much happier make; If you can’t be a muskie, then just be a bass ... But the liveliest bass in the lake! We can’t all be captains, we’ve got to be crew; There’s something for all of us here. There’s big work to do and there’s lesser to do, And the task we must do is the near. If you can’t be a highway, then just be a trail; If you can’t be the sun, be a star; It isn’t by size that you win or you fail .. . Be the best of whatever you are! Douglas Malloch. «pe Swiss TAO) CHES a > SWIS CF ee = ariety Is the Spice of Trade a Keep your Kraft Cheese rack well stocked with the dif- ferent varieties. Your customers like a change now and then, and when you display a selection, it is a constant reminder to your customers that always results in greater } sales. It is also a good practice to suggest that they try an additional variety, for people who are acquainted with more than one variety buy more often than those who know but one kind. Tell the Kraft distributor to keep your cheese rack fully stocked. KRAFT-PHENIX CHEESE COMPANY, CHICAGO MAKERS OF “PHILADELPHIA” CREAM CHEESE a Sr Forty-sixth Year Number 2346 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men. SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year. payable invariably in advance. Sample copies 10 cents sach, Extra copies of current issues, 10 cents; issues a nonth or more old, 15 cents; issues a year or more yld, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 409 Jefferson, E. Retail Grocery Stores For Michigan. Saginaw, Sept. 4—The need of bet- ter, cleaner, more attractive and more up-to-date grocery stores is an abso- lute necessity if the retail and whole- sale grocers are to successfully cope with other forms of modern compe- tition. Everyone will recognize and readily admit the truth of this statement but at the same time the question will arise, How can this improvement be brought about? It is an easy matter to say to a retailer, you need a bright- er, cleaner, more attractive store in order to meet with present day stand- ards of merchandising, and the result of such talk is usually just another gesture. What ithe retailer needs most is a definite, practical and workable plan that he can use to advantage, and a program that will help inspire and en- courage him rather than so much of this talk about his antiquated methods all of which ‘tends to discourage him. True, many stores to-day discourage trade rather than invite it because of their slovenly, ill-kept appearance, but it is equally true that the problem will never be solved by simply complaining about the condition. We propose, with ‘the aid and co- operation of ithe members of this As- ciation to offer the retail dealers of the Sitate a plan, or plans for the im- provement of the appearance and ar- rangement of their stores, based upon scientihc knowledge, combined with practical and proven methods which have been employed by successful gro- cers in the conduct of their own busi- ness. We are not the originators of this proposed plan, but we have been in close contact with it during the past several months of its operation, the sponsors being ithe Hlinois Wholesale Grocers’ Association. Their experi- ence has been that many dealers have been looking for suggestions for the improvement of their stores, but prior to the inception of this campaign noth- ing of a practical or tangible nature was available. This program does not contemplate the outlay of a lot of money in the way of new fixtures or new equipment, in fact the average store has many fix- tures which can be thrown out and the business operated more efficiently without them. The problem is more a matter of proper arrangement and ef- Better fective display. This combined with a scrub brush, a couple of bars of soap, and some white paint will work won- ders for the average store. This campaign does contemplate the bringing ‘to ‘the attention of the re- tailer the fact that an uninviting store, js, in these days of intensive competi- tion a handicap of such seriousness that anyone desiring to remain in busi- ness, must, in order to do so, meet the demands of 'to-day’s buying public and the demands are more exacting to- day than those of ten or even five years ago. These demands are not a matter of price alone, but of more atitractive, better arranged stores, both from the standpoint of service and display, and with that thought in mind this program is offered. The campaign suggested is the dis- tribution of a series of inserts througa the medium of outgoing mail, with in- voices, statements, letters, etc. The series will consist of six different in- serts, one of which is enclosed with this bulletin. Series No. 1 will be mailed by all jobbers for a period of about two weeks, then followed by Series No. 2, etc. Each series will give an efficient store plan fully-illustrated so that eventually, this will offer the proper arrangement for all sizes and tvpes of stores. These inserts can be purchased from the Association at a cost of $1.50 per thousand. They will be printed with the name of the Association but job- bers wishing to ‘have their name ap- pear, may do so by putting on their rub- ber stamp. This material is furnished at exact cost ito the Association, based on a large run. It may appear to be a duplication of effort for several job- bers to distribute this same material to the same retail dealers, and in fact it is, but tthis constant repetition is what brings results. On the back of these inserts will be found a picture and description of 4 book called, “Better Grocery Stores.” Through this campaign the retailer can purchase this book for twenty cents by ordering it direct from the As- sociation office. This relieves you of any detail or stocking of this material. The regular price of the book is fifty cents. A larger book containing the same material (size 8'% x 11 inches) may be purchased for salesmen at a cost of 85 cents. Jobber’s mail ‘has been used for years by manufacturers, and with very satis- factory results, and this campaign con- templates using this effective medium for the selling of the idea of Better Grocery Stores for Michigan. By sending out this material under the imprint of the Association, it elimin- ates the possible chance of any per- sonal resentment in connection with the various suggestions that are offered. If there is anything that is not en- tirely clear, please let us know, and if you have any suggestions, we would be very glad to have them. An order blank is enclosed for vour convenience, and the printing will be started as soon as we know what your requirements will be. P. T. Green, Sec’y. ——_ses>__— The only reason a _ great American families don’t own an ele- phant is that they have never been offered an elephant for a dollar down and easy weekly payments, many Conditions in the Grand Traverse Region. Traverse City, Sept. 4--The resort Business and tourist season is drawing to a close. Many resorters have shuttered their windows and departed. The steadily dwindling number of tourssts seen on the streets reduces the tran- sient population of this region ma- terially. By many it is claimed that the tourists of the Traverse country in 1927 outnumbered those of the current year. In this connection the statement of a well-informed State official to the effect that only 10 per cent. of the tourists who entered Michigan during the season were residents of other states raises a question as to the value of their presence financially. Millions have been expended in building roads and in the erection of hotels and places of entertainment for visitors. If, how- ever, only 10 per cent. of the many thousands who enjoy the unequaled attractions of the State are non-resi- dent, it is plain to be seen that the peo- ple of Michigan are in the main the patrons of the resort and tourist re- gions. Residents of Michigan are fond of travel. Europe, the Orient, the islands of the ocean, Central and South Amer- ica and other foreign lands profit great- ly by the tourists from our State. Many of their number own and oc- cupy winter homes in Florida and California, and thousands tour the en- tire country from time to time. Pre- sumably the amount of money expended bv tourists of Michigan for health and recreation bevond the boundaries of our State amounts to a larger sum an- nually ithan the total amount tourists from states outside of Michigan expend in the Wolverine State. During the season now drawing to a close the states most largely repre- sented in this region by tourists were Wisconsin, Illinois, Indiana and Ohio. A fact that is worthy of consideration, however, is that owing to the natural attractions of Northwestern Michigan, so many and various in form, that a surprnsingly large number of tourists purchase lands, erect cottages and be- come resoriters. The million dollar cherry crop has been harvested and sold. The can- neries are operating on apples, pears, plums, string beans and sweet corn and kindred products of the orchard and field. Farmers and fruit growers are paying notes due the banks and pre- paring for a large harvest which is as- sured, of late potatoes and beans. Ap- ples, of which there will not be as large a supply as was grown last year, will be purchased mainly by the cider mills. Owners of independent mercantile establishments in this city are applying everv effort within their power to maintain themselves in competrtion with the chain stores. Seemingly Traverse City, considering the number of dts population, ts over supplied with chains. While the independents are pluckily arming for baittle, they frequently ask, when they contemplate the presence of Montgomery Ward, Sears-Roebuck, Kresge, J. C. Penney, the Metropolitan, A. & P.,a woolen mills company, Frick and other less important chain houses, “Now what’s us poor independents go- ing to do?” Three young ladies, one of whom is a resident of this region, spent the month of August in the East, dividing their time between Philadelphia, Att- lantic City and New York. They no- ticed much dirt scattered about pro- niuisculously in Philadelphia and an at- mosphere filled with smoke from a thousand factories. At Independence hall they kissed the bell, examined the furniture used by the Continental Con- gress and many portraits of Benjamin Franklin. A small bust represented lefferson. ‘the author of the declaration of independence. Fairmount park won their admiration and the lunches at Wanamaker's ‘their approval. At Atlantic Citv they enjoved the sea breezes and fought the war-like mosquitoes which infest that city vig- orcuslv. The board walk. the piers and numerous musical attractions were en- joved. Guests were treated decently at ‘their hotel. They “had a good time in New York and journeyed by boat up the Hudson to Albany on ‘their return t Grand Ranids. Tre proverty for sale consists of stock and fixtures used in the conduct of a wholesale and retail barber and beauty parlor supply busines’, and shhedulel to have a value of avnroxi- mately $3500. All interested should b> present at the date and time of sile On this day also was held the first meeting of creditors in the matter Joseph R. Ross, individually and dav business as Elm Candy Sho pe, Bankrurt No. 3497 The bankrupt was present in rerson but not represented by attorney. Creditors were not present in person, but representel by Grand Rapids Credit Men’s Association. Claims were prov--d and allowed... The bankrupt was sworn and examired, without a revorter. Ed- ward De Groot, of Grand Rapids, was named trustee, and his bond placed at $1.000. The first meeting then adjourned without date. Aug. 29. On this day was held the adjourned first meeting of creditors in the matter of Melvin Palmer, Bankrupt No .5489. The bankrun»t was present in person and represented by attorney Shel- by B. Schurtz. Cred'tors were present by Wicks, Fuller & Starr, attorneys The bankru-t was further examined, with a renorter present. The meeting then adtourned without date. On this day also was held the final meeting of creditors in the matter of Sam J. Fricdman, Bankruvt No. 3226. The bankruvt was present bv his attor- ney anil pre-ent in person. The trustee was present in person. One creditor was rev resertel by attorneys Hilding & Hil- dinz & Tubbs. The matter was then ad- ‘ourned to “ent. 6 to permit records to he furnished in connection with a con- tested claim. Aug. 29. On tis day was held the first meting if creditors in the matter of Patrick B McKenzie. Bankrupt No. 3500. The bankrupt was present in person and re-resented bv attorney Willard G. Tur- ner. Jr. Creditors were present by H. H. ediey, attorney. Claims were proved and allowed The boinkrunt was sworn and edamined without a reporter. George D. Striblev. of Muskegon. was named trustee. and his bond placed at $100. The first meeting then adjourned with- out date. On this Cay alco was held the final reeting of crediters in the matter of ert L. Achterhoff, Bankrura No. 3250. Tre barkrupt was not present, but rep- =-sente1 b- attorney Harry G. Geoghan. No creditors were present or represented. One additional claim was proved and allowel. The trustee’s final rerort ard eecount was arproved. The balance of the uncollectel accounts were sold at auction. An order was made for the payyrent of expenses of administration and for the pav~ent of a first ard final dividend. to creditors 3 pe cent. No chiections. ors ~ade to discharge. The final meting tren adiourned withont date. and the ease will be closed and re- tur~ed to the district court in due cour-e. Or this day also was held the final meetine of creditors in the matter of Miracle Milk. Inc.. Bankrupt No 3304. The bankrupt corporation was not pres- Lim e Mi. oO ESGaSe S Sri 54 . aint Sz : ts ie Rt a , R ve ress There is an abundance hoice of lions- because of the Double Flavor Folks find they can do more with Light House i “double | means a rich substance which goes farther, pours clearer, and tastes deeper. Coffee. flavor’ of soft Mocha essence in every cup. LIGHT | HOUSE | COFFEE j| NATIONAL GROCER CO. Incorporated Howe Snow & Co. | 4 Investment Securities | { | Grand Rapids Fourth Floor, Grand Rapids Savings Bank Building SR September 5, 1928 MICHIGAN TRADESMAN ent or represented. One creditor was present in person. The trustee was not piesent. Claims were allowed. The trus- tee’s final report and account Was ap- proved and allowed. An order was made for the payment of expenses of admin- istration and a_ preferred labor claim. There were no funds for dividends for general cceditors. No objections were imade uw the discharge of the bankrupt. The finzl meeting then adjourned without Cate, and the case will be closed and re- turned to the district court in due course. On this day also was held the final meeting of creditors in the matter of Charles H. Dole, Bankrupt No. 3272. The bankrupt was not present. No cred- itors were present or represented. The attorney for the bankrupt was present. Claims were proved and allowed. The expenses of administration of the estate were ordered paid and a first and final dividend to creditors of 8 per cent. de- clared and ordered paid. No objections were made to the discharge of the bank- rupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court in due course. Aug. 30. On this day was held the first meeting of creditors in the matter of Julius Peterson, Bankrupt No. 3503. The bankrupt was present in person and represented by attorney John EK. Dumon. Creditors were present in person. One claim was provd and allowed. The bank- rupt was sworn and examined without a reporter. Cc. C. Woolridge of Grand Rapids, was appointed trustee, and his bond placed at $100. The meeting then adjourned to Sept. 258, to permit creditors to take such action as they desire to recover real estate involved in the es- tate. On this day also was held the first meeting of creditors is the matter of Andrew Lusick, Bankrupt No. 3505. The bankrupt was present in person. No cred- itors were present or represented One Claim was proved and allowed. No trus- te was appointed. The bankrupt was sworn and examined, without a reporter. The first meeting then adjourned with- oot date, and the case has been closed and returned to the district court, as a ease without assets. On this day also was held the first meeting of creditors in the matter of George Burghdorf, Bankrupt No. 3504. The bankrupt was present in person and represented by attorneys Penny & Wor- eester. Creditors were present in person. Claims were proved and allowed. The Laakrupt was sworn and examined wit out a reporter. Edward De Groot, of Grand Rapids, was named trustee, and his bond placed at $2,000. The first u.eeting then adjourned without date. In the matter of Moses Baum, Bank- rupt No. 3363, the final meeting of cred- itors has been called for Sept. LG. In the matter of Earl Wright, Bankrupt No. 3358, the final meeting of creidtors has been called for Sept. 17. In the matter of Earl F. Beckwith, trading as Kconomy Shoe Store, Bank- ri pt No. 3328, the final meeting of cred- itors has been called for Sept. 17. In the matter of Joseph Edward Utley, Bankrupt No. 3322, the final meeting of creditors has been called for Sept. 17. In the matter of Totten Electric Con- struction Co., Bankrupt No. 3317, the final meeting of creditors has been ealled for Sept. 17. In .the matter of Harry lL. Shuter, fankrupt No. 3314, the final meeting of creditors has been called for Sept. 17. Aug. 30. On this day was held the first meeting of creditors in the matter of Clyde A. Morrison, Bankrupt No. 3509. The bankrupt was present in person and represented by attorney Robert H. Burns. Creditors were present in person and represented by Grand Rapids Credit Men's Association. Claims were proved and allowed. The bankrupt was sworn and examined without a reporter. Elward De Groot, of Grand Rapids, was nimed rustee, and his bond placed at $1,000. The first meeting then adjourned without date. Aug. 31. On this day was held the first reeting if creditors in the matter of Harold J. Ringold, Bankrupt No. 3499. The bankrupt was present in person and represented by attorneys Renihan & Lil- Ie for attorneys Rogers & Dunn. No creditors Were present or represente 1. One claim was proved and allowed. No trustee was appointed. Tre bankru was sworn and examined without a re- porter. The first meeting then adjourn- ed without date, and the cse has. bes closed andreturned to the district court. as a case without assets. Aug. 30. On. this day was held the frst meeting of creditors in the matter of Chris De’ Witt, Bankrnnt No. 3h01 ™he bankrupt was present in person and represented by attorney Seth Bidwell. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was “worn and examined without a reporter. The first meeting then adjourned to Aug 31 to permit the filing of a vetition to amend schelules. The schedules were amended on the adiourned date and te case has been closed and returned to the district court, as a case without assets. Aug. 31. On this day was held the first meeting of creditors in the matter ot Daniel T. Patton, Bankrupt No. 3 The bankrupt was present in person and represented by attorneys Travis, Merrick, Johnson & Judd. No creditors were present or represented. Claims were proved and allowed. The bankrupt w sworn and examined without a reporter. No trustee was appointed. The first mee ing then adjourned without date and | case has been closed and returned to the district court, as a case without assecs. In the matter of Fred H. Miller, Bank- rupt No. 3453. The funds for the first meeting have been received and_ such meeting has been called for Sept. 20. In the matter of Foshee Yared. Bank- rupt No. 8518. The funds for the first meeting have been received, and such meeting has been called for Sept. 20. in the mater of Howard City Furniture Co. the first meeting of creditors has been called for Sept. 20. in the matter of Walter M. Dougherty, Bankrupt No. 3524. The funds for the first meeting have been received, and such meeting has been called for Sept. 20. In the matter of Ezra M. Arthur, Bank- rupt No. 3528. The funds for the first meeting have been received and such meeting has been called for Sept. 20. Aug. 31. On this day was held the first meeting of creditors in the matter of Chris J. Larsen, Bankrupt No. 3511. The bankrupt was present in person, but not represented by attorney. Creditors were present in person and represented by Fred G. Timmer, agent. Claims were proved and allowed. The bankrupt was sworn and examined without a reporter. The creditors present and represented elected C. W. Moore, of Belmont, trus- tee and placed his bond at $500. The first meeting then adjourned without date. —_——_—___ >> << - When On Your Way, See Onaway. Onaway, Sept. 3—The big Onaway fair is on in full force this week, at- tended by variable weather. Visitors, newcomers, and former Onawaites ga- lore, throng the streets, taking advan- tage of the labor holiday and all mighty glad to secure the opportunity to again visit the home town. Many new fea- tures and attractions have been added to the fair ithis year, making Onaway stand out as a live industrial and agri- cultural producing point. The exhibits for this ‘time of year are unusually good; just ‘to ‘think of one of the most Northern counties below the Stracts producing big luscious golden bantam sweet corn, well filled ears nearly a foot long; free from corn borer at- tacks, too, as the quarantine officers will verify. Grow it? Of course we can. Improvements on all sides greet the visitors. L. Abbott thas replaced the large plate glass front of his store, which was badly damaged by the Colonial building fire, and re-painted it so that it exhibits a bright shining appearance. Also added a new line of bazaar goods to his already complete stock of furniture. Herbert Lefler & Son have branched out in their garage business also by purchasing the fine residence corner of State and Second streets and trans- forming it into a modern gas filling station, ladies rest room and acces- sories; ‘the large stone columns and ex- tensions give an added and inviting appearance. Ed. McClutchey, the East end gro- cer, is repairing, re-painting and im- proving his store building, giving ‘his customers in that vicinity up-to-date service. The Family theater is under new management, Henry Dean ‘having leas- ed ‘the building and business for a term of one year. The new pictures and vaudeville entertainment are at- tracting many new patrons. Onaway schools are enrolling the usual number of pupils, the different departments ‘having been assigned to the proper instructors, some of whom are new but the majority being former teachers. The fine cluster of school buildings present a clean, fresh appear- ance, being sanitary in every respect, under the management of Mr. Buel, who prides ‘himself in having a “place for everything and everything in its place.” When on your way, see Onaway. Squire Signal. % Uy, ~y | L/ LL THE NEIGHBORS DECIDE .. Thumbs up or thumbs down for the grocer is ; decided by folks in the neighborhood. The | Beech-Nut Brand establishes friendly relations between seller and buyer. Beech-Nut Peanut Butter, Prepared Spaghetti, Pork-and-Beans, Catsup and Chili Sauce, all have the fine char- acter that attracts trade. And women know when they receive exceptional values at mod- erate prices. eech-Nul “EBOODS OF FINEST FLAVOR” BEECH-NUT PACKING COMPANY, CANAJOHARIE, N. Ys To double your sales — make an attractive display of Mueller products. 4 MOVEMENTS OF MERCHANTS. Eaten Rapids—Mr. Sumerix succeeds M. S. Wyman in the grocery business. Grand succeed Thompson & Co. in the gro- cery business at 619 Lyon street. City—The Superior Fish Co.. 520 Sherman street, has increased its capital stock from $12,000, to $25,000. Muskegon—Albert Simivis succeeds C. J. Alberts & Co., in the grocery business at 1945 Lake Shore Drive. Rapids—The Radiola Sales Rapids—Finley & Neumann Bay Grand & Service Co., 1029 Michigan Trust building. has changed its name to Hanish & Krussman, Inc. Kalamazoo—The Lee Furniture Co., 214 East Main street, has been organ- ized to conduct a retail furniture and house furnishings business. Negaunee—Oats & Carter have re- moved their furniture stock froin the estate building to their new quarters in the Burke block, which they recently purchased and remodeled. Saugatuck—S. L. Newnham has sold stock store fixtures to Stewart Sessions, formerly principal of the high school here. He will con- tinue the business at the same loca- tion. Detroit—The Eh Furni- Co., 1241 Book Tower, has been incorporated with an authorized cap- Quinn his grocery and Robinson ture ital stock of $10,000, $5,000 of which has been subscribed and paid in in cash. Detroit— Harold's, Inc., 253 Mich- igan avenue, has been incorporated to deal in jewelry at retail, with an au- thorized capital stock cf $5,000, $3,850 of which has been subscribed and paid in in cash. Watervliet- with his 1 y, who is father, F. Morris the undertaking, furniture Stanley Keasey, associated Keasey, in and harness business, married, Sept. 1, to Miss Loretta Hutchins, of North Watervliet. yvean—A. H. Norton, Inc.. 403 forth Main street, has been incorpo- was Cheb rated to conduct an undertaking busi- ness, with an authcrized capital stock of $10,600, all of which has been sub- scribed and paid in in cash. Baldwin—The Lake County Bank has been incorpcrated as a State bank the Lake County State Bank, with an authorized capital under the style of stock of $20,000, all of which has been subscribed and paid in in cash. —The Trust & Savings Bank will erect a 15-story East Main street and Farmers’ avenue, at an esti- $1,250,000. . The bank basement, the first and Kalamazoo- Kalamazoo 4 building at the corner of mated cost of will occupy the second stories. Ww. ft) Jefferson avenue, S. E., Grand Rapids Kirchgessner & Son, 501 has been incorporated to conduct a retail drug store, with an authorized capital stock of 1,000 shares at $10 per share, $2,000 being subscribed and paid in in cash. Grand Rapids—The Columbia Candy Co., 117 Lyon street, has been incor- candy and_ soft drinks at retail, with an authorized capital stock of $2,500, all of which has been subscribed and paid in, $1,900 porated to deal in MICHIGAN TRADESMAN in cash and $600 in property. Detroit—The Fair & Square Mer- cantile Corporation, 6343 Scotten avenue, has been incorporated to con- duct a general mercantile retail busi- ness, with an authorized capital stock of $2,000, of which amount $1,200 has been subscribed and $800 paid in in property. Lansing—L. Levinsohn has purchas- ed the grocery stock and store fix- tures of Loftus, Inc., 316 South Wash- ington avenue and will conduct a clos- ing out sale on the premises. The Loftus grocery is one of Lansing’s old established business place and always has borne a very fine reputation. Grand Rapids—L. Levinsohn, of Saginaw, has purchased the stock and store fixtures of Cole’s Glove Shop, 54 Monroe avenue and will conduct a closing out sale on the premises. Cole’s Glove Shop has been in business nearly fifty years and is one of the best known business establishments in Grand Rap- ids. ; Bay City—Henry D. Zeder, 1115 Washington avenue, has been in- corporated to deal in automobiles and auto accessories, with an authorized capital stock of 300 shares class A at $100 a share, 300 shares class B at $1 a share and 600 shzres no par value, $10,000 being subscribed and paid in in cash. Tnc., Kalamazoo—Abraham Van bochove, for many years cashier of the Home Savings Bank, has been advanced to the position of executive vice president and will be in active and direct charge of the affairs of the bank. Vernon T. Barker, for 20 years president of the bank, has been grantd a six months’ leave of absence with full pay. Battle Creek—E. Ellsworth Woods, 60 West State street, sales agency for electric refrigerators, oil burners and has into a stock company under the style of the E. Ellsworth Woods Co., with an authorized capital stock of $5,000, of which amount $3,000 scribed, $1,000 paid in in radio, merged his business sub- and been cash has $2,000 in property. Ishpeming—A new grocery and mar- ket was opened to the public Saturday in the Cuayle building, Main street, where Tames Rowe recently conducted a grocery business. The grocery will be conducted by Edwin Johnson, who has two other stores in the city, and the market by Rudolph and Norman Leffler, proprietors of the Leffler store Both parties will which they The store will sell for cash only. New fixtures have been in- stalled, including a new type meat display which is cooled by a on Division street. continue the now operate. businesses case Frigidaire system. Ishpeming—This city experienced its most disastrous fire in many years, last Saturday night, the Nelson House, the city’s leading hostlery for forty-nine was almost totally Some contend that the building is a complete loss and that the salvage will not compensate for removing the remaining portion from the site. The hotel was well filled with guests when Deputy Marshal John when years, destroyed. Lacey arrived at the place and gave notice in the office that the building was on fire. He hurried to the fourth floor and roused four employes who were in their rooms and then gave alarm to the guests on the third and second floors. All were able to get away unharmed and all succeeded in saving their personal belongings with the aid of hotel attaches and others. Mrs. J. P. Outhwaite, the owner, held $10,000 insurance on the building and the equipment was covered by a policy for $5,000. Manufacturing Matters. South Haven — The Cable-Nelso> Piano Co. has changed its name to the Everett Piano Co. and increased its capital stock from $450,000 to $1,000,- 000. Detroit—The Cori Chrow Steel Co., 6553 Woodward avenue, has changed its name to Hi-ProSteels, Inc., and removed its business offices to Tem- perance. ° Detroit—The Goodenow Incinerator manufacturing Co., 5691 McGregor avenue, has been incorporated with an authorized capital stock of $5,000, all of which has been subscribed and paid in in property. Millington — The Helbing Chase Chemical Co. has been incorporated with an authorized capital stock of $25,000, all has been sub- scribed, $5,700 paid in in cash and $16,258 in property. Detroit — Products, Ince., 807 Owen building, has been incorpo- rated to manufacture and deal in alka- lies and chemicals, with an authorized capital stock of $10,000, $1,000 of which has been subscribed and paid in in of which Business cash. Saginaw—The Paramount Aircraft Corporation, South Jefferson street at Rust with an has incorporated authorized capital stock of 10,000 shares no par value and $100,- C00 preferred, $40,000 being subscribed and $10,000 paid in in property. street, been Kalamazoo—The Loose Leaf Binder & Equipment Co. has been organized to manufacture a complete line of loose leaf devices, ledger equipment and lith- ographing designs and patterns. It is planned to erect a model plant and in- stall the latest type of automatic equip- ment. Plainwell—The Aluminum Products Co., has been incorporated to conduct a general machine shop and produce metal and foundry products, with an authorized capital stock of $100,000, of which amount $60,740 has been subscribd and $49,040 paid in in property. alloys Muskegon—The Continental Motors Corporation is negotiating with the owners of some of the present capped zas wells in the Muskegon field for the purchase of additional gas for use in its own plant and the plant of its as- sociated industry, the Lakey Foundry and Machine Co. Detroit—The Detroit Universal Sol- vent Co., 1621 Dime Bank building, hos merged its business into a stock company under the same style, with an authorized capital stock of 2.500 September 5, 1928 shares at $10 per share, of which amount $15,950 has been subscribed and $2,500 paid in in property. Lansing—The Equator Oil Heater Co., 1700 Turner street, has merged its oil, gas and other heating furnaces manufacturing business into a stock company under the style of the Equa- tor Heating Co., with an authorize‘ capital stock of $25,000, of which amount $17,000 has been subscribed, $330 paid in in cash and $14,720 in property. ee Grznd Rapids Radio Show. Arrangements have been completed for ithe second annual radio show which will be held in the Klingman Exhibi- tion building Thursday, Friday and Saturday, Sept. 20, 21 and 22. This is the first radio show to be open to Grand Rapids fans, as the exhibition last year was for the dealers exclusive- ly. At ‘that requests received from set owners and prospective buyers, ‘that the jobber group decided to make this an open time so many were display. The exhibition propriately decorated and divided into large booths where each firm will show and explain its latest models of sets, cabinets, speakers and other products. Technical experts the various manufacturers will be on hand to ex- plain intricate engineering details. Of particular interest to ithe gen- eral public will be the broadcasting studio which will be a part of the Arrangements have been com- pleted with a local station to broadcast direct from the exhibition floor. This will be on during each of the three evenings of ‘the show. space will be ap- from show. It is expected that many radio en- thusiasts and prospects will ‘take ‘this opportunity to inspect the very latest developments. With ithe advent this vear of the simplified batteryless set, push-pull amplification and other im- provements, those attending will find it well worth while. The following firms are sponsoring the show: Ackerman Electric Supply Co. Cumings Brothers Co. Sherwood Hall Co., Ltd. Radio Distributing Co. Republic Radio Co. Reliable Tire & Accessories Co. Tisch Auto Supply Co. Electric Service Station. Detroit Electric Co. Stewart-Warner Sales Co. —_~+~--.___ Gabby Gleanings From Grand Rapids. Grand Rapids, Sept. 4—Harry Win- chester (W orden Grocer Co.) met with a slight accident while on his way to his desk Tuesday morning. Driving down Lake Drive from his home at Reed’s Lake, the car ahead of him suddenly stopped without notice. As both cars had been going at a good clip, Mr. Winchester’s car telescoped the car which stopped, bruising Mr. Winchester’s knee and mangling his car. He hopes to be at his desk again in the course of a few days. Current report has it that Thomas will receive $2,600,000 for his chain of stores and his controlling interest in ithe K. & B. stores. If this report is correct—it looks like an exaggerated statement—Mr. Thomas will have about $1,600,000 to the good after liquidating his obligations, September 5, 1928 MICHIGAN TRADESMAN Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 6.35 and beet granulated at 6.15. Tea—Tea business from first hands is very dull. Sellers are complaining that the growing disposition of buyers is to buy from hand to mouth and let the sellers carry the big stocks. The consumptive demand for tea has been very good, owing to the warm weather. Prices show no special change for the week. available, which can be bought almost at the buyer’s own price, but the bet- ter grades are fairly well maintained. In spite of this, however, the present market can be said to be a buyer’s mar- ket. Coffee—During the past week the market for Rio and Santos coffee, green and in a large way. has shown a little more strength and there have been some slight advances. The aggre- gate of this, however, is very small and the market is not materially differ- ent than it was a week ago. Milds show no change for the week. The demand for coffee from first hands is not very heavy just now. The jobbing market for roasted coffee remain unchanged, except where certain packers are com- pelled to adjust their prices to a new basis for greens. Canned Fruit—Pears in the North- west and in California are decidedly firmer and the tendency seems to be toward a higher basis at a time when many factors have not made their usual commitments. Peaches are still quiet, as buyers are awaiting the outcome of packing before making up for their neglect to cover normal requirements. Mich. canners will put up few peaches —many of them none at all—because of the glutted condition of the Cali- fornia peach market. Cherries and apricots are more or less withdrawn and rule firm. Canned Vegetables — No decided change has occurred in corn as there has been a large enough acreage to offset any tendency to reduce the yield on account of weather conditions and still leave enough raw material to ensure a good sized if not a large pack. For some reason there has been little confidence shown in corn for some time and it is hard to get a buyer to admit that the market is getting away from him. The pea pack has been made and as the trade is more or less covered, it is interested in the situation now mostly when it can pick up what looks to be a bargain. As there are few of them available, the market is quiet. Canned Fish—Pink Alaska salmon has advanced 10 cents from the orig- inal opening during the week, but all packers are not following and this un- settles the market. Demand for pink Alaska is not very heavy and the trade do not understand the advance at this time. Buyers and sellers are decidedly apart on pink salmon. Red Alaska salmon are unchanged from the open- ing and at present firm. Fancy chinook salmon is very short. The supply of Maine sardines is less than it was and prices are unchanged. Shrimp and other canned fish show no change. There is a lot of common tea Syrup and Molasses—The demand for sugar syrups is still very moderate, with unchanged prices. Compound syrup has dropped quite a bit and is at present weak, with further declines in prospect. All corn products have made a corresponding decline. Demand for compound syrup is poor. and Peas—Demand for all varieties of dried beans is still very dull, without any change in prices. Dried peas show no change for the week and a very dull demand. Salt Fish—The salting of new catch of shore mackerel has begun, but not enough has been done as yet to size up the pack either as to quality or quantity. The demand for is only fair. Cheese—The demand for cheese is very good just now and supplies are comparatively small. Situation is firm. Pickles—Bottled pickles have been selling freely through the retail chan- nels and with no oversupply in the wholesale trade the market is firm at quotations. Dills are more plentiful but are in no surplus to affect values. Olives—The spot market rules firm at the recent advance reflecting the tone in Seville. Higher cost stocks on the spot have induced those who have been underselling the markt to revise their prices upward. The trade during the week was quiet, but there is en- quiry for stocks for early fall ship- ment, indicating a heavier movement during September than occurred last month. Vinegar—Pure cider vinegar is scarce in all positions and the situation re- mains in favor of the seller. Sauerkraut —- Torrid weather has been a handicap to the movement and bulk and canned kraut has been a slow seller. The market at primary points is unchanged with conservative buying reported. —_222>__ Review of the Produce Market. Apples—Transparents and Duchess $1.25@1.50 per bu. Bananas—5'4@6c per Ib. Beets—$1.25 per bu. Blackberries—$3.50 per 16 qt. crate. Butter—The market has had a firm week, with prices abiut the same as a week ago. This refers to fine fresh creamery, the demand for which is good and the receipts only about enough to take care of it. Jobbers hold prints at 48c; fresh packed in 65 65 Ib. tubs, 47c; fresh packed in 33 Ib. tubs, 47'%4c. Butter Beans—$1.75 per bu. Cabbage—$1 per bu. Calif. Pears—$3.75 per box. Calif. Plums—$1.25@1.50 per box. Carrots—$1.50 per bu. Cauliflower—$2.50 per doz. Celery—Home grown, 40@60c bunch, according to size. Cocoanuts—$1 per doz. or $7.50 per bag. Cucumbers—90c per bu. Beans mackerel per Dried Beans—Michigan jobbers are quoting as follows: Cc. H. Pea Beans __-------__--- $8.00 Light Red Kidney ------------ 7.75 Dark Red Kidney ------------— 8.00 Eggs—Fine fresh eggs are not so abundant as to completely satisfy the demand and prices have been strong during the past week. Undergrades ot eggs, which are abundant, are quiet and easy. Jobbers are paying 34c for strictly fresh. Grapes—Calif. Malaga, $1.85 per lug; Calif. Tokay, $2.50 per lug. Grape Fruit—Cuban, $7@7.50_ per crate. Green Corn—25c per doz. for home grown. Green Onions—20c per doz. bunches. Green Peas—$2 per bu. Honey Dew Melons—$2.25 per crate. Lemons — Ruling prices this week are as follows: S60 Sunkist 9 oot $8.50 Oe) Sunkist 22 0 8.50 360 Red Bare 8.00 BO Red Bar. 220 le 8.00 Lettuce In good demand on the following basis: (alt. icebere, per crate _______- $4.50 Home grown iceberg, per bu. --$1.25 Outdoor grown leaf, per bu. --$1.50 Onions — Spanish, $2.25 per crate; home grown, $3.50 per 100 Ib. bag. Oranges—Fancy Sunkist California Valencias are now on the following basis: [6 $7.75 150 8.25 76 8.25 BOG 9.25 2G ee 9.25 Se ee 9:25 RS 925 Osage Melons — Michigan home command $2 for jumbo crate and $1.50 for medium crate. The qual- ity this season is decidedly off, the delicious flavor peculiar to the melon being almost entirely absent. Home grown Elbertas $2.50 per bu; other varieties, $1.25@ 1.75 per bu., according to quality. The local crop is good in quality and the yield is expected to be above the aver- age. Potatoes—60@75c per bu. Poultry—Wilson & Company pay as follows: grown Peaches — Freavy fowls 22000) 26c Nieht fowls 20c Eicavy Dbeoners 6022 0 30¢ Mf. tailors... . _..._.....-..- 4c Radishes—20c per doz. bunches. String Beans—$1.75 per hamper. Tomatoes—Home grown, 30c per 7 lb. basket or $2 per bu. Veal Calves — Wilson & Company pay as follows: Batey 9 24c Cood Ze NMedim 22.20 02 18c Poor 2 lic —_—>+.__—_ Independents Will Fight a Winning Battle. My long investigation and the many comparisons I have made show that in our lines, the difference between prices paid by the chains and prices paid by independent retailers is very small [ am talking now about the cost of the goods as laid down on the store floor ready for display. This is the cost the chain store has to figure on. There has been too much talk and too much attention paid to the ‘price the chain store system pays the. manufacturer in large quantities as against the price paid by the independent retailer to the wholesaler in small quantities. Keep that svstem has bought its goods, it mus still storing them in warehouses at in mind after the chain store { pay the cost of assembling and differ- distributing them to ‘Fhe that service to their own stores, ent points and their stores as needed. cost of which is a part of the service jobbers render ] individual retailers, greatly cuts down the difference in laid down cost. | figure that in our lines, the difference between cost to the chain stores and cost to independent retailers for goods laid down at the retail store will not average more than 2 per cent. Inde- pendent retailers get some goods of us at lower prices than some chain stores are charged up with by their central office. But the chain store systems work certain lines extra strong, buy them in larger quantities and get an extra discount. Keep in mind, however, that applies only to these lines. There are many lines and items they do not have any such advantage on. Annual Convention of the Michigan Hotel Association. Secretary Doherty sends the Trades- the observed at following programme to be the hotel Detroit next week: Friday, September 14. 9:30 to ll a. will man convention at m.—Members and guests ball floor, Hotel Statler, and receive tickets register on room for all. events. Registration fee $5 per person. 1 > a. m-—Meeting of Executive Coun- cil, Hotel Statler. 11 a. m—Business meeting at Statler. 12.30 p. m. Hotel -Luncheon at Hotel Ste- venson. 30 p. m.— Official photograph at Ho- _— tel Stevenson. leave for golf | | Gulk ¢ m.—Members Detr¢ nit Theater parties for 1:45 fp. tournament at ub ladies. 8 p. m—Dinner and carnival party Book-Cadillac Hotel. Saturday, September 15. 9:30 a. m——Business session at Hotel Statler. 12:30 p. m—Buffet luncheon at Hotel Statler. 2 p. m.—Business session at Hotel Statler. 7:30 p. m. — Banquet, Hotel Fort Shelby. Look For a Bulge in Business. Chicago, Sept. 4—We are cheerful about the outlook for the last four months of 1928. Business is improv- ing. and the reaction ts upward. Agri- culture is definitely better. We do not joo} that the presidential election will affect business adversely. Our six houses in July showed an increase of 714 per cent. and August was also larger. The Chicago house was above the average. We look for a bulge in business not only immediatelv follow- ing the election, which is the time mer- chants buy holiday needs, but also in September and October. Frank S. Cunningham, President Butler Brothers. —_—___-_—-> + —_— Detroit—The €o., creased its capital stock from $6,000,- 000 to $7,000,000. Pennzail has in- 6 MICHIGAN TRADESMAN September 5, 1928 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Ann Arbor, Sept. 4—I enclose an advertisement which I see in several papers, and wish you would advise me about it. I have received several let- ters from the Marmola Company, but have always destroyed them. I am very stout myself, and getting stouter every day, it seems. I have been on diets but did not seem to lose any flesh. I wish you would advise me if Marmola is safe to take or harmful in any way. Or could you tell me of anything which would reduce excess fat? Mrs. G. W. QO. Many fleshy people are looking for ways and means to reduce without in- jury to their health. The following is a statement from the American Med- ical Association, Chicago, on the use (ft this product: Marmola belongs to that dangerous group of quack obesity cures which admittedly depend for their action on the presence of thyroid. There is no excuse either in economics or morals for the sale to the layman of products containing desiccated thyroid, the use of which is fraught with danger and should be controlled by the careful supervision of a physician.” Benton Harbor, Sept. 1—I would like any information you have regard- ing the Union Control Co., Lewistown, Pa., known in 1926 as, Union Chemical Co., of Lewistown, Pa. This concern’s salesmen sold large quantities of spray material, which was not as represented. Bean beetle had become _ serious through here at that time, and these people put stuff here that was not suc- cessful, mostly for treatment of seeds. Avs they are suing I would hike any in- formation you may have. After the stuff was received and not what was -epresented, about $400 worth, parties having same offered to pay freight back, but were refused. One person shipped his back: they would not ac- cept and railroad returned same to him; which he later destroyed. BE. M. Here is our old friend Strickler once more. Tales of this sort come to us from various sections where Strickler or his agents secure the signatures of farmers to orders. Our readers should ot become panic-stricken over Strick: ‘ar’s threat to bring suit under his or- ders. We have known of Strickler’s —perations for the past ten or twelve ears, and we have never known him ‘> go into court, while farmers have openly repudiated orders to which their ignatures were secured by alleged de- ‘eptive methods. Farmers should not ‘ye frightened by such methods. In- stead they should join forces for mv- ‘ual protection. Strickler and his kind do not relish the searchlight of the courts thrown upon their methods. Advertising shoes by means of the -yords “Army” or “Munson Last” to ‘ndicate that they are built under Gov- ‘rnment specifications when such is sot the case, will be discontinued by 1 manufacturer of shoes, according to 4 stipulation agreement with the Fed- eral Trade Commfission. An individual engaged in the manu- ‘acture of an alleged fruit drink pow- ler and of liquid flavors or concen- ‘rates has signed a stipulation agree- ment with the Federal Trade Com- mission to discontinue use of the names of actual fruit juices to describe his products when they are not made from the juices of the fruit so advertised. Provision is made for the proper qualifications of his advertising in in- stances where the flavor is composed in substantial parts of the actual juices of fruits such as orange, grape, lemon, lime, cherry, strawberry or raspberry. Clinton county stove dealers report that agents, or rather peddlers, are abroad in the community and are do- ing their best to “put something across” on the unsuspecting public. It is stated that these peddlers are mak- ing great claims for a cheap line of stoves and kitchen ranges which they are trying to sell at an unreasonably high price. Such tricks as standing on the oven door, hammering the stove with a sledge, etc., are resorted to in their high pressure salesmanship. Any good stove will stand this treatment _ but the peddlers assert that only their product will meet the test. If such a peddler makes you a call just phone your local merchant and get his prices. More often than not you'll find you can buy a guaranteed stove or range from ‘him for less money.—S. Johns Republican. Oe Full-Length Mirror Adds Much To Store. A full-length mirror is an asset to any grocery store. Women like to glance at themselves, and will go out of their way to doit. Store traffic may be directed to certain strategic points where displays have been built by the use of a large mirror. Too, mirrors have an excellent effect upon clerks, making them conscious of a dirty apron, for example. —_——-. > Shipments of parcel post handled by the Chicago Post Office average ninety carloads daily, as compared with sixty- six in New York, and thirty-two in Philadelphia, it is announced by Post- master Lueder. ———- —-_—s The old-fashioned girl was thought considerate if she helped her mother get the dinner; the modern thought considerate if she for it on time. girl is comes in oo The brain is a wonderful organ. It starts working the moment you get up in the morning and doesn’t stop until you get to the office. THIRTEEN YEARS COMPLETED AUGUST 30 300 Agents come to Howell to Celebrate Special from Howell— The Citizens’ Mutual Automobile Insurance Com- pany of Howell completed thirteen full years on August 30 and an anniversary dinner was given which was attended by about three hundred. A review of the records showed that the assets had increased each year so that on August 30, they amounted to $993,- 263.69. The company has an agency and adjusting force in nearly every county of Michigan to bring the ser- vice home to the automobile owner. neem Health for the Hot Days Help your customers in their quest for health and coolness for the hot days. For noon-day lunch or supper Shredded Wheat with sliced peaches, or other fruit, and cream ... cooling, easily digested, easy to prepare ...no kitchen worry... and so healthful and wholesome. Give Nature a chance. Time to cut out heavy foods. You have the Shredded Wheat and the peaches. Your customers know the package. It contains 12 large full-size biscuits . . . the kind you have always bought. Made by The Shredded Wheat Company W XS \ ~s NA \ LST FT Gd FQ s NAR NAAN \ x N S sx XS NS s ” CN S S38 by hh YQ 4 Vey SiN Sis ~~ 7, SS x September 5, 1928 FINANCIAL _ Three Forces Calculated To Tighten Funds. In its enthusiasm over business the market either forsees no permanent injury that tighter money can inflict, or it underestimates the potency of three forces designed to make funds dear that will press heavily with the approach of Sept. 5. Eight per cent. call rate is viewed by close observers as the earliest manifes- tation of what might logically come during the next week in connection with (1) the withdrawal of funds in preparation for the usual month-end settlements, (2) the extraordinary de- mands for currency incidental ‘to the holiday (which by many will be stretched this year into three holidays) and (3) the launching of the Clearing House’s plan to reduce “others” loans. Whether the combination of these three pressures will drive call funds to a new 1928 high above the 10 per cent. level established in early July is a ques- tion nobody can answer in a situation so sensitive as the present. Repeatedly on these occasions in Wall Street a sharp rise in the rate offered for de- mand money recently has attracted funds in sufficient volume to satisfy the demand. No fantastic rate pre- sumably would stand long without in- ducing funds enough to bridge the emergency and level off the call charge. Without minimizing the effects on money of the usual month-end with- drawals by the banks, and the shift in loans that this Sept. 5 will bring as the Clearing House plan begins opera- tion, we must recognize the rising de- mands for currency as the outstanding known force to be reckoned with. At about ‘this time each year more cur- rency is demanded by customers at the member banks and they in turn make requests on the Reserve banks. The loss of a dollar in currency for its im- mediate effect on money acts like the export of a dollar in gold. It is sev- eral times more potent than the exten- sion of a dollar in credit. At this par- ticular time tthe usual seasonal loss of currency is accentuated by the demands of the labor day holiday. Paul Willard Garrett. [Copyrighted, 1928.] —_—_~+-<.___ If a business man expects to hold his job he must please his customers just as a congressman must satisfy his constituency if he hopes to be returned to office. FIRE AND BURGLAR PROOF SAFES Grand Rapids Safe Co. Tradesman Building ———S— Five Cent Cigars Get Bulk of Business Figures gathered by the Government and made public through a bulletin of the Department of Commerce show that 44 per cent. of the cigars on which manufacturers paid taxes during the calendar year 1926 were intended to MICHIGAN TRADESMAN 7 5 and 8 cents; 39 per cent. at more amounted to 105,282,785,000, of which than 8 cents, but not over 15 cents, 8,000,C00,000 was for consumption in and 2 per cent. for more than 15 cents. _ the United States. The same report shows ‘that com- ee bined production of cigars in regis- If the girls made a practice of ask- tered factories and in bonded manu- ing the advice of their swain’s employ- facturing warehouses was 7,008,257,- er before accepting a proposal, a lot 0)0 while the factory-made cigarette of marriages would be postponed in- retail for 5 cents or less. Fifteen per cent. were for retail at prices between production during ‘the same period definitely. Rapids H. C. WiLMARTH Grand Rapids Store Equipment Corporation THE ORGANIZATION OF EIFERT, GEISTERT & CO. GRAND RAPIDS ~ MICHIGAN ¢ | HE principals of this firm are well known to Grand men of long experience in buying and marketing invest- ment securities, having been actively engaged in the invest- ment banking business for approximately fifteen years. Mr. Eifert was formerly a member of the investment firm of Howe, Snow € Bertles, Inc. Mr. Geistert was formerly a member of the investment firm of Perkins, Everett & Geist- ert and for the past five years has been associated with A. E. Kusterer & Company. Eifert, Geistert @ Company will specialize in originating and distributing conservative investment securities. Important and influential connections have been established with New York and other financial centers, equipping the organization to render a complete and efficient investment service. Secretary and Treasurer, Eart C. E1rert L. A. GeisTERT R. W. Hoox A. A. Grinspurc President, Grand Rapids Vice President and Cenera Metalcraft Corporation Manager, Hayes Body A. B. HerpPoLsHEIMER Muito ScHUITEMA President, Announcing Investment Securities 506-511 GRAND RAPIDS TRUST BUILDING KExeDm and Western Michigan investors. Both are BOARD OF DIRECTORS Corporation Herpolsheimer Co. President, The Tisch-Hine Cc. Telephone 9-3395 MICHIGAN TRADESMAN September 5, 1928 DOOMED TO DEFEAT... The men’s clothing industry is ac- custcmed to look for clever strategy venal and unscrupulous union leaders, and from the crafty leadership by the latest move of Sidney Hillman and the Amalgamated Workers To deal with a Milwaukee the union started its own factory in that city and Clothing is no disappointment. strike in has will produce goods under contract for the largest company in the industry. There is some question whethere this is a temporary or a permanent arrange- Mr. has let it be known that the action has been under ment, but Hillman advisement for some time, which, of course, givs it the appearance of some- thing more than an emergency meas- ure. Comment on the development is va- ried. It is hailed in some quarters as the dawn of a day in co-operative ef- fort in which the unions will attend to all labor matters and thereby per- full attention to financing, to buying and to merchan- dising. On the other hand, the step has been condemned as unfair competi- tion and as further restriction on the full play of management. The that the hand when the mit capital to give its view day is near at will be direct empleyers of its membership is alto- After perience with attempting to promote unions gether preposterous. some ex- arbitrary and impossible working stan- at the ficient plants, the unions may find out dards, and same time run ef- that the two objectives do not jibe se well. This is not to say that efficiency cannot operate hand in hand with high working standards. In fact, the two are often related, as progressive man- At the see how the have found. same difficult to union can be both advocate and judge ufacturers time, it is without prejudice either to the fair complaints of its members or to its own ideas as an employer. The ex- periment, however, is well worth mak- ing and will be very attentively fol- lowed. WOOLENS, COTTONS AND SILK The event of importance in the tex- tile markets this week is the first uni- form men’s wear fancy goods by the woolen mills under the auspices of the Wool Institute. This The new opening of will be the formal opening. lines have been informally viewed for according to all reports, and little placed. Despite the earlier indications the last two weeks, quite a business of some rise in prices, buyers state that little or no change has been made in quotations. This spells another dif- ficult season for the mills, since high- er raw material costs are not covered. The market has reflected the activity usually found in the pre- opening period and demand has broad- ened. The dates on dress fabrics will This branch of the goods market expects to wool itself opening soon be decided. benefit from the more extensive use of material found in the new styles. Cotton goods in the primary mar- kets were more active during the week and values held firm. The curtailment this week is expected to involve about 80 per cent. of the frintcloth and nar- row sheeting division. Crop continues as the factor of prime in- terest. Demand for news silks restricted, but should become active again once the cutting-up trade has been some- what begins work on the second lines now sik held to the opening level of the week with a mod- erate amount of buying. being shown. Raw SELL DIRECT TO RETAILER. Cutting away from the evasion and which has. at- tached to similar action taken in other screened maneuvering large commission houses in the dry goods line has an- cases, one of the nounced to its wholesale customers that in the coming season it will sell cities of 70,000 The reasons are set down concisely and they to large retailers in population and over. appear to It is set forth that that under the be entirely sound. wheclesalers are decreasing and the introduction of styles new plan will! be facilitated, with bene- fit to all customers. Of particular significance is the point that by launching merchandise through all outlets the wholesaler him- self should benefit by reason of the interest created. Even where there may be competition between the large retailer and the small store the house argues that the higher overhead of the offset put the big establishment should any buying advantage and two types on very nearly an equal basis, although one buys direct and the other through a wholesaler. The action of this house will be re- garded, of that end of his course, as another bit of evidence the wholesaler 1s near- ing the rope, and yet it should only emphasize what has so long been recommended, namely, that, by providing proper service to the small merchant, the jobber has a secure place in the economic scheme. The large store will push the sale of goods on which there is an attractive proft, and the small store should benefit by this promotion work if the wholesaler sees to it that such merchandise is supplied to his customer. DRY GOODS CONDITIONS. Except for some activity on holiday needs and the response to final sum- mer trade passed through the usual quiet spell that pre- clearances, retail cedes labor day. Volume was fairly well maintained through August and the month should show a satisfactory gain when the figures are issued. A year ago results were rather indiffer- ent because of unfavorable weather and the reaction in industry which had be- gun to affect employment. forerunner to expected of August volume this year, As a what may be the mail-order companies report ex- cellent gains. two largest companies in the month just closed ran 21% per cent. over the August, 1927. While increases are ascribed in major part to Combined sales of the total in these the additional business obtained from retail units that have been opened, the evidence is also accepted that, outside of certain districts affected by special circumstances, the trade in general has recorded a successful summer's. busi- ness. Holiday influences have had the ef- fect of reducing the number of buyers in the primary market, but this week is expected to see quite an expansion of activity in the wholesale merchan- lines. dise Buying to date has been somewhat cautious, not so much _ be- cause of any anxiety with respect to future, but test before power in the rather because of the consuming desire to and designs placing bulk business. policy of out new styles However, the pushing turn-over dictates purchasing of moderate frequent intervals, and there is apt to be still greater emphasis this mode of operation. amounts at upon BASIC LINES HOLD GAINS. The promise of a summer with basic industries more than usually active has fulfilled. that this activity would cut down fall operations are not Steel and been Recent doubts on the score midsummer 10w so strongly entertained. automobile production evidences few signs of any let-down. On the other hand, there is some indication that high money is beginning to reduce the surge of building operations, and this phase will be closely watched because of its highly important bearing on the general situation. From the compilation of profits for the half year, it 1s now made clear that results were better than expected, particularly in view of widespread The picture is one that continues to show complaints of narrow margins. up a certain spottiness, and there are variations classing from “excellent” to In the the recovery is satisfactory, and from “very poor.” main, however, present prospects the comparison for the third and fourth quarters, barring developments not foreseen now, should prove even more favorable. It is still to be determined whether the record crop yields will make up returns for what is lost on prices, but opinion seems to lean to- in gross demands and the wherewithal to satisfy them ward the theory that rural have improved somewhat, as indicated by consumption of merchandise and But, as in industry, the high-cost producer no doubt is finding small relief. the purchasing of implements. BUSINESS IS BETTER. The Department of Commerce re- port on the Nation's business during the first half of 1928 sounds an opti- mistic note. Manufacturing production exceeded the previous high record fo1 the corresponding period of 1927. The building industry showed a larger in- crease than in any six-month period in the country’s history. The auto- mobile industry, which so strikingly reflects the buying power of the peo- ple, had an output exceeded only by the first half of 1926. The only im- industries in which declines were noted were textiles, agriculture and coal. portant The traveling man opened the tele- gram and read—‘‘Twins arrived to- night, more by mail.” RETURN OF THE MUSTACHE. The mustache is coming back. On all hands—or, rather, on thousands of upper lips—there is evidence that, in the minds of men, young and old, some hirsute demonstration just beneath the nose is once more to be regarded as an indication of manhood. This, not so much to differentiate between the sex- es, which is frequently necessary in consequence of the similarity of at- tire, but because of the growing belief that look better than without. For men may be as vain as women about their physiological men with mustaches status. The varieties of the budding mus- taches are as many as in the days when the mustache was a matter of There is the tiny adornment with perhaps a dozen hairs on each course. -ach section occupy- ing no more than one inch. The mus- tache spread right along the upper lip has given side of the nose, way if many cases to a narrow line of stubble about one-eighth of an inch in depth. This has the de- sired effect of giving the wearer a less truculent expression than that affford- ed by especially designed for that benevolent purpose. It is an offshoot, so to speak, with its little brother of the one inch the clean-shaven jowl and is sprout, of the kaiser’s war and is sup- posed by no one but the owner to con- vey the impression that he fought in that war. The walrus mustache appears again and is regarded by the hopeful as a that beer is coming back. A seidel, with three inches of foam sur- sign mounted by an immense lip-mat, was once a popular lithograph. The joy pictured on the visage of the imbiber still stirs the memory of those who loved their Pilsener. But the big mus- tache requires the aid of a good-sized nose to give it due importance. An insignificant snub nose snorting de- fiance over a muff-like apepndage does not conduce to dignity. But given a large, expansive nose, with spreading nostrils, overhanging a broomlike con- traption, well curled at the ends, you have as noble looking a gentleman as any Victorian could hope for. There is also reappearing the fairly full mustache with the elaborate waxed ends long associated with Napoleon III, chefs of leading restaurants, pro- fessional sword-swallowers and, with an added chin-tuft, physicians of stand- ing. The latter do not stick to the waxed ends to any great extent, but the “imperial” is de rigueur. We were impressed by appendages of this sort the other day on the face of a gentle- man with snow-white hair, but the fa- cial adornments were supremely and astonishingly black. Yet there is an almost universal contempt for dyed mustaches. And nobody is deceived but the dyer. Whiskers all around the face are seen occasionally and once in a great while the flowing Dundrearies of the lambrequin order of architecture may be discerned on trains or in cars on the surface lines. The proprietors are evidently from the woods. The mus- tache, however, is making its reappear- ance in many quarters. September 5, 1928 “MICHIGAN TRADESMAN 9 Ensemble Models For Juniors. Ensembles are making their appear- ance, being formed especially around the bloomer frock which is worn by small girls up to the time they put on and dresses. Even in its juvenile form the ensemble does not from that worn by grown-ups. For little girls the one- piece is the type most in demand, whether it is made to hang in an un- broken line from the shoulder or to be held with a belt. The frock -has always a pair of bloomers made of the same material, if it. is suitablé, or when tweed or others of the heavier fabrics are used bloomers are made of crepe de chine or one of the washable weaves that are now so much in vogue. These very comfortable and smart ensembles are made of wool jersey, tweed, wool crepe, flat crepe, velveteen and wool mixtures. There are in these stuffs de luxe variants that are delight- fully suited to children’s clothes.. One of the tub jerseys has a silver tone, and others in colors produce a: two- tone effect. In the wool and wool-and- cotton mixtures two shades of a color are worn. These often have a small figure, which gives character to the goods and yet gives the appearance of a solid color. Velvet and velveteen, both plain and real suits differ greatly two colors or printed, are shown in some smart new two-piece suits. Quite unusual designs are to be found in some of these, with the plain or printed materials used in contrasts and combinations. The coat and frock style is intended for girls who are tall for their age and wear more formal type of A jumper of hunter's green vel- becomingly a dress. veteen is made for a skirt of plaid, and an Eton jacket of velveteen with a small check mixture is shown with a plain black velveteen pleated skirt. With this is worn a sleeveless shirt- blouse of beige crepe, giving the effect of a three-piece ensemble. In a novel ensemble a three-quarter coat is made of black velvet and the frock of -beige crepe with a belt of bright red lacquered leather. The coat is lined with the crepe. Thoroughly up-to-date ensembles are made in the modernistic manner in geometric lines and color contrasts. Triangle, cubes and disks of cloth are appliqued in different colors on a plain surface. An ensemble is made with the geometric pattern of a receding facade in three shades of blue, and the coat, of the darkest tone, is lined with the lightest. All of these models are for general wear. Evening dress for juniors is less im- portant now than it will be at holiday time, though some lovely frocks and wraps are to be seen. These are of crepe de chine, washable voile, ninon and satin and of non-crushable velvet. >> Belts That Add a Fancy Touch. Belts are among the smaller items of dress that are receiving particular attention among the designers. Gilt and silver kid are considered very chic. The belts are mostly narrow, some but an inch wide, and have leather covered buckles. They are de- lightfully decorative and because they are worn so loosely are like slender lines of metal about the figure.. Wider belts of this sort are chased, embossed, stamped in dull finish. on the bright surface; stitched and appliqued. One novelty among many, is,a belt of suede and wool braid in. tan and brawn with a slender, inconspicuous dull-gold clasp A belt made. of braided ,,thongs in brown, blue, gray and shades is fastened with a blue enamel- parchment ed buckle. ‘ The hip-length over-blouse, which is a feature in Fall outfits for both school girls and women, has created an un- usual demand for belts of many kinds. Lusien Lelong has devoted especial attention to them in his sparts and semi-sports frocks. “A brown. leather belt of his designing has.a new. style of buckle which is, merely two. silver through bars slipped loops of. the leather. Another is made of snake-skin, beige fastened with a harness buckle, matching a pair of smart strap slippers of the same leather. Some of the new belts are of unusual Ro- dier fabric is made into a sports belt, materials. For example, a beige with two white-enameled buckles. This and other models of soft kids and fabrics are fastened’ with two buckles at a space of several inches apart in front, others are rings ingeniously firm drawn through two arranged to make a Ribbon, braid and braided leather of lovely colors are fastening. that are suitable for the softer frocks, and on some of the sports ‘belts’ the buckles are ornamented with made into decorative belts such motifs as tennis rackets, golf clubs, riding crops, stirrups and yachting “insignia. It is considered especially chic to have belt, shoes’ and hatband match in real costume; and™buckles, pins and shoe clasps.in the*same pat- tern: Besides the natural ‘reptile’ skins sports are many beautiful colors in these ac-_, cessories—blue, purple, brown and new °' reds—-and suede in, new: +shadow” shades, which are tised in handbags as well as, belts: The bandeaw that. women wear for tennis, golf and. other sports activities is not now.an indefmite bit ‘of ribbon, net or what not. Wide ribbon, jersey, fish net or crepe de chine is made for the purpose into fitted bands with clasps of some ‘description. Some of the ribbons are selected’to match a ribbon belt, or a strip of the, material of the frock is used. Another effective use for ribbon is found in the new hat bands, which have a fancy upright ornament. These in richly colored. silk and metallic brocades and flowered, and Roman- striped ribbons will be worn on the dark felt sports hats that are being in- troduced for Autumn and are expect- ed to have a widespread vogue later at the Southern resorts. —_ The Breakfast of a Man’s Man. What do people eat in the morning? American breakfasts are supposed to be standardized—the breakfast food, the same amount of coffee and eggs done in the same style. But when there is a legend to the effect that pie is eaten at the morning meal in many parts of the country and when many New York evening social affairs same dish of scrambled standardization conclude with a eggs theory breaks down. and. bacon the “Tell me what you eat, and I will tell you what you are,” was an adver- tising slogan of nearly a generation ago that is no longer applicable. For instance, a man appeared at a stand- ardized pick-and-carry eating place the other morning. .He loaded his tray with a standardized glass of orange juice, a standardized dish of bran, a standardized sliced pineapple, a dish of strawberries and a baked apple. Reach- ing a table, he first ate the pineapple, then poured the bran into the orange juice, stirred and swallowed the mix- ture. berries over his baked apple. But was this all? Did the consum- er of four fruits and one cereal Gall it Finally he poured the straw- a meal? He got up, but not to leave. He went to the counter and returned with fish cakes and bacon, with a poached egg shaking roguishly on top. And. as a final touch of logic, since he had carried his own food in the cafe- teria, he left a ten cent tip. —_—s oa _——_ Makes Pork Sausage While You Wait. Jacob Kuite conducts a meat mar- ket —on the main street of Holland. He and a mighty attractive place it is sells genuine pork sausage at 35 cents per pound—ten pounds for $3.50. It It does not contain meat scraps of any kind. Mr. Kuite takes the pork while you are looking and is never made up beforehand. your order, cuts up puts it through the grinder three times, adding salt and sage as you may re- quest. He has tele- phone him to have their sausage ready when they’ call, customers who but he declines to grant such a request. Under no cir- ‘cumstances will he make up any sau- “sage except in the presence of the cus- This policy, ad- hered to, has given his market State wide reputation. from tomer. steadfastly Dozens of people Michigan cities drive to Holland frequently to patronize the this other salisage department of market. unique ——_+-->_—_ Could. Describe the Dog. He dashed into the police station at midnight, explaining that his wife had been missing since 8 o'clock that morn- ing and asking that search be made for her. “Her description,” “Height?” —___ Canada Our Best Customer. For the first time on record, Canada has replaced the United Kingdom as the principal destination for United States exports. Lawrence B. Mann, Assistant Chief in the Division of Statistical Research of the Department of Commerce, states in a study of for- eign trade in the last fiscal year. Large- increased sales cf ly as a result of and tractors, he points out, exports to Canada increas- ed by $74,000,000 in the year closed June 30. This grain, automobiles marks the third con- secutive year, he adds, in which a steady growth of shipments to the Dominion has been noted. —_2+2>__—_ Hides and Pelts. @reen Ne. ft 18 G@teen No 2 2 17 Cured. No. t 2. 19 Cured. No 2 =. 18 Galfskin Green, No. 1 - __-_-_______ #9 Calfskin, Green, No. 2 —_------------ 2 Calfskin, Cured, No. 1 Calkiskin. Cured, No. 2 ___-________-_. 23 Horse, No. 1 ------------------------ 6.00 Fiorce, No. 2 | 2.) 5.00 Pelts. Pantie 2. 50@1.25 Sheurlines oo. 25@1.v00 Tallow. tC 07 Oe 07 No: 2 22.00... 06 Wool Unwashed, medium —- .----------- @40 tnwas' ed, refiects _--.--_----------- @30 Unwashe:l, fine ee ——_—_—_>__—- The Foundation For Sound Trade. In so far as business is concerned we must recognize the fact that it is founded on confidence, which springs from integrity, fair dealings, efficient benefit. I care what your business is—from that of a lowly influential banker—the principles are the same. service and mutual don’t cobbler to an To build securely the foundation stone must be confidence. Permanent suc- cess cannot be had on any other basis. W. C. Davis. OO The Dependable Man. Business requires thinking, and the dependable man thinks, then intelli- gently acts. The dependable man is a bearer and a load lifter. burden He shoulders, in silence, his part of the program, and in doing this, makes himself a friend of others and a favorite with those who pay. aetna THE MAN INSIDE. Critical Analysis By Editor Arnold Mulder. Recently E. A. Stowe gave a brief but penetrating estimate of the char- acter of a life-long friend in Holland who recently passed away. It was published in that interesting depart- ment of his Out Around, in the Mich- igan Tradesman. Later, in discussing the matter with the writer, he half apologized in deference to the opinions of persons who had known the subject more intimately and who had been in more constant contact with him. He suggested that perhaps his estimate might have been inaccurate. 3ut it happened that he had painted as accurate a portrait as is humanly possible—not of the outward aspect of the person under discussion but of the man inside. With the sure in- stinct cf the trained journalist he had, perhaps almost unconsciously, done what the great portrait painter does who depicts his characters on canvas. It sometimes happens that a portrait in oils looks unfamiliar at first to the nearest friends but as time goes on they become more and more certain that the painter, if he happens to be a great painter, has put on the canvas something that was more important than the shape of the nose. They rec- ognize the fact after a time that the great painter has portrayed the man inside. That is one of the reasons why the artist—be he painter or sculptor or writer—often finds something in life that is denied to others. He learns to look for the man inside. It becomes second nature to him because that is his business. As a consequence he finds life much more interesting than the person who only sees the man as MICHIGAN TRADESMAN he appears to the crowds. The shape of a man’s nose or the color of his hair or the contour of his head soon becomes very familiar and very un- interesting. The man outside cannot hold: the interest very long, and the person who sees only the man outside must constantly see new people and still more new people to maintain in- terest in the human pageant. But the man inside is always chang- ing. He is always different though always the same. He reflects new lights with every thought that is focused upon him. The artist in life can play upon him as upon a delicate instrument. The man inside responds to every touch because he has been seasoned by life like the wood of a The person who has become adept in discovering the man inside need never lack for companionship. If he has one friend he can learn more about humanity and the secrets of life than a person with a hundred friends who looks only at the outside. The great artists of the world have as a rule not been men who knew large hosts of people. To be a great painter of human nature it is not neces- sary to know many intimately. The great artist, whether in oils or stone or words, is often the person who knows only a few men and women. But he knows them inside and he un- derstands that the man inside is usually a hundred men. If he studies the man inside of a single person diligently he will have material enough for a score of books or a whole gallery of can- vasses. violin. While everybody cannot be an ar- tist, everybody can try to see the man inside instead of concentrating ex- clusively on the outward aspects of a person. It will not add anything to a person's bank account but it w:!l add Ht to his sense of zest in life, and that is something that is worth cultivating. —Holland Sentinel. —_—_+2> > Canned Pineapple Prices To Rise. Canned fruits of ali varieties are expected to experience a general firm- ing in price as the result of a dis- appointing pack in pineapples, it was reported in the wholesale trade. One large packer of pineapples, according to current reports, has notified the trade that deliveries will be pro-rated on a basis of 55 per cent. of orders as a result of the disappointing pack. While the effect of such a shortage would not be felt immediately, it is expected that prices will advance in the near future. Prices on imported sardines are also up in sympathy with a reported shortage of this commod- ity. —_>+.+—_—_ Costume Jewelry Demand Active. So active is the demand for adapta- tions of French costume jewelry at present that every indication points to a record season. Favored designs run strongly to the modernistic and include basic ideas launched at the August openings of leaders in the French couture. The most sought articles in- clude bracelets and necklaces, which wholesale all the way from $36 a dozen to $15 each. Among the more extreme novelties are necklaces of topaz in triangular and circular links, cf ivory beads embellished with mo- saic designs, of both gold and silver plated tubular links, and of braided strands of imitation pearls. Most of them have bracelets to match. —_>+>____ Plain English. “Doctor, if there is anything the matter with me, don’t frighten me half to death by giving it a long, scientific DEL MONTE ~the brand your customers know September 5, 1928 name. Just tell me what it is in plain English.” “Well, sir, to be frank, you are lazy.” “Thank you, doctor. Now tell me the scientific name for it. I’ve got to report to the missus.” —_—_2-2- Very Appropriate. “Father, why do we say ‘mother tongue’ ?” “Because, my son, it is the one that is used in all the homes.” Ve Pi THE TOAST SUPREME ~~ and want become hardened September 5, 1928 MICHIGAN TRADESMAN 11 The Price We Pay For Progress. Grandville, Sept. 4—Although great progress has been made among civiliz- ed people in the last five and twenty years, there are some things not quite so nice as one might expect. Medical science has made many ad- vances. Epidemics of typhoid, small pox, scarletina and the like have been practically abolished, and yet with the advance of the times comes new duties, new dangers to assail frail humanity. At one time it was said that wars were necessary on this earth in order to curb the imcrease in population which would, unless of such cataclysms become over populated. At that time the era of mechanical invention had not produced the horseleses carriage and many other implements calculated to hold in check the advancing birth rate. A child more to-day has many chances for life as against death by disease, vet accidental snuffing out of life has increased an hundred fold. It seems that we mortals are not destined to have absolutely smooth sailing down the pathway of life. Sometimes a person will ask if the consuming of cigaretes is harmful to health. Well, not necessarily perhaps, since men and women have lived to a great age who consumed tobacco from their teens. ‘However, there are other views ‘to ‘take of this matter, such as that which occurred not long ago on the highway from Grand Rapids to a Newaygo village. The driver of the automobile felt ithe desire to take a puff at the weed, thence he turned the wheel over ito his seatmate, a girl, and lit the coffin nail. How many exquisite puffs ‘he took we do not know, but a few minutes later two corpses lay blistering under a wrecked and burning machine. Thus a small bit of tobacco rolled in scented paper caused the death of a bright young man and one of his girl com- panions, ‘the consequence being ‘a young widow and two children to meet the cares and trials of life in the future without the sustaining arm of a hus- band and father. Drivers of automobiles are constant- ly smoking while at the wheel. Is this a safe habit? Possibly, since the writer does not use the weed and may not be competent to judge such mat- ters in an unprejudiced manner. Never- theless it is certain that deaths from violence, especially among children, are on ‘the increase because of accidents which some of them, if probed to the bottom would be found to emanate from criminal carelessness. Tobacco has been spiritualized in song and story, and yet it may be doubted if its good qualities are not more doubtful 'than otherwise. Chanc- es for human life are even less to-day than in the time of our fathers. Progress must go on of course, no matter how manv victims line ‘its wav. We were not placed ‘here to be plod- ders and do-nothings, but ineant ‘to make progress in every manner Dos- sible and ‘the men and women of the twentieth century are making good right along. Take notice for instance of the killed and wounded. In the battles of the civil war these lists were scanned with dimmed eyes after each battle by the folks at home. Right now deaths from motor driven vehicles are approaching the casualitv lists of some of the great batitles of that ‘time. Every day deaths are recorded, many of them from the most frivolous causes and we express no alarm. We® view the casualty lists of each day as a mat- ter of course. Men, women and chil- dren fall victims to this modern Moloch without as much as the lifting ‘of an eyebrow. When confronted with daily trag- edies caused by modern machines we to the condition, passing it by with the thought that such things are perforce a necessity. More than thirty thousand dead, victims in many cases to inexcusable carelessness, ‘is ‘the record aside from the vast multitude injured, many of them made cripples for life. It is a dangerous thing to be born into this world to-day. Children have many perils ‘to contend with not faced by ithose of former generations. The wonder is not that so many perish in toddling days but that there are not more of them. As time passes the casualties are bound to multiply so that th® present age is even more dangerous to children than were the darker ages of our fathers. More wavs for taking human life are invented day by day so that the danger of over-peopling the earth has long since passed. We are a progressive people all right as the rapidly filling cemeteries of ‘the land will demonstrate. “IT did not raise my boy 'to be a sol- dier.” says the fond mother as she bids farewell to her boy who goes to the front in ‘time of war. Well, neither did she raise her child to become a victim to modern progress, but all too many are such in this land of ours to-day. What is the world coming to is many times asked by the pessimistic. Well may the question be asked, even though no man is wise enough to an- swer. The. juggernaut of progress moves steadily on, crushing many lives, unheeding the wails of the relatives of the early dead which strew the way of the onmoving. car of progress. New discoveries are constantly being made. We may well wonder what is to be the next invention which is to render human life even less valuable than in the palmy days of world wars. Old Timer. a ——- When Is a Man a Success? When he refuses to slander even his enemies. When he does not expect to get good pay for poor service. When he does not wait until to- morrow to do ‘the things that should be done to-day. When he is loyal to his employer and not false to-the ones with whom he works. When _ he co-operates with the other members of the organ- intelligently ization. When he is studying and preparing himself for a higher with better pay. —__~++>—__—_- Sign in Hotel Room. 1. If you get thirsty at night don’t ring for the bell boy; raise up the position mattress, there is a spring under it. 2. If you are fond of baseball there is a pitcher on the stand. : 3. Don’t worry about paying your bills. The hotel is supported by a foundation. 4. The ‘hotel is not. haunted; the only crime committed here was the paperhanger hung the: border. 5. In case of fife, open a window and watch the fire escape. —_+-->___ He Knew the Breed. Grandpa was attending a children’s party. During the evening his flapper grand-daughter came ,up to him and “asked: how he -was! enjoying himself. “Fine, fine!’ replied the old man. “I'll bet you never saw dancing like this when you were a young man,” prattled the girl, artlessly. “Just once,” replied grandpa, re- flectively, “but the place was raided.” Camp Equipment For Sale or Rent 9x11 Umbrella Tents require no center pole, worth $47.50, Special 35. eet err eee ter enna $35.00 Gold Medal Cots _-_----------------------------------- $2.75 to $4.00 Gold Medal Beds __..----------------------------------3--=-<-- $9.50 Camp Stools -_---------------------------------------" $1.95 to $8.00 7x7 Side Car Tents ___---------------------------------------" $10.00 GRAND RAPIDS TENT & AWNING COMPANY 500 Monroe Avenue Grand Rapids, Michigan | Announce complete organization for handling Merchant Freight. We go to 167 Cities and Towns in Michigan, and make deliveries to suit present day requirements. We furnish the greatest aid to successful merchandising, Adequate delivery. All lines are reguiated by the Mich- igan Public Utilities Commission. ASSOCIATED TRUCK LINES 198 MARKET AVE. GRAND RAPIDS, MICH. 4 PHONE 94121 ASSOCIATED TRUCK LINES } Don’t Say Bread — Say HOLSUM iA al WorDEN GROCER COMPANY The Prompt Shippers Good All The Way | Morton House OFFEE It’s The Guaranteed Coffee WorDEN GROCER COMPANY Wholesalers for Fifty-nine Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Recewer Prereee A is) 12 __ FINANCIAL Utility Issues Gain in Favor. The growing popularity of public utility bonds among such important investors as life insurance companies is indicated by the fact that such secur- ities comprised 23 per cent. of bond holdings of the twenty-five largest life insurance companies at the end of last year, compared with 7.7 per cent. in 1921. The gain in utility holdings has been steady in the last seven years, the per- centage rising in 1922 to 8.7 per cent., in 1923 to 9.8, in 1924 to 12.8, in 1925 to 16.4 and in 1926 to 20.1 per cent. These figures are disclosed in a survey just completed by Bonbright & Co. Industrial bonds have shown a slight increase, and railroad issues have about held their own in this period, but Gov- ernment bonds have declined steadily in favor. Government securities comprised 42.1 per cent. of bond holdings of these companies in 1921, but at the end of last vear the percentage had fallen to 22.6 per cent. Rail issues held near the 49 per cent. level, while industrials rose from 1.9 to 5.4 per cent. Interesting comparisons are revealed in the list of companies whose invest- ments are tabulated. One finds, for instance, the Bankers Life’s invest- mnts are placed entirely in Govern- ment and municipal bonds. So are the Union Central Life’s. The Connecicut General favors util- ity issues by a wide margin, 72 per cent. of its bond holdings being placed in this group, with about 22 per cent. in rail bonds and the remainder in Government and industrial issues. The Sun Life of Canada, which is known to favor stocks, reports 40 per cent. of its stock and bond holdings in indus- trial securities. More than 44 per cent. is in utilities. The Pacific Mutual is another which likes utilities and in- dustrials. vested in the utility group and 33.5 per cent. in industrials. Almost 52 per cent. is in- Rail issues are favored by the Provi- dent Mutual, with 80.1 per cent.; the Mutual Life, with 71.2 per cent., and the Equitable Life, with 61.9 per cent. Several companies concentrate on utility and rail issues, the Massachu- setts Mutual having 56 per cent. in rail and 41.6 per cent. in utility bonds. This study of security investments is interesting in throwing light on the Although their purchases are governed to a certain extent by legal requirements, they are permitted to use a great deal of dis- cretion in selecting securities, and their constant aim is to obtain the best yield consistent with safety—which should be the policy of the investor with a moderate amount of capital to set aside for the future. William Russell White. [ Copyrighted, 1928.] —_2-<.__ United States Industry at New Peak. Business expanded at a high rate in the first half of this vear, production and consumption establishing new high records in many industries, according to a survey by the Department of Commerce issued to-day. policies of experts. MICHIGAN TRADESMAN The only important industries lag- ging behind are textiles in the manu- facturing group and agriculture and coal in the raw materials industries the report points out. Somewhat smaller car loadings probably were due to in- creased short-haul trucking, it is be- lieved, while indications of a slightly lower rate of factory employment are attributed to the fact figures are un- available for some of the newer indus- tries. “The general quantitative index of manufacturing production,’ says the report, which regards this as the most comprehensive of all measures of in- dustrial activity, “exceeded in the first half of 1928 the previous high record of the first half of 1927.” The automobile, steel, building, elec- trical and other industries showed im- portant growth, it is pointed out, while retail sales expanded rapidly and sav- ings were enlarged, indicating a high earning power. The report says, in part: “The building industry, which has been during all recent years a very important factor in creating demand for manufactured products and for labor, showed greater activity than in any other six-month period in Ameri- can history. The automobile industry, which so conspicuously reflects the buying power of the people, had a larger output than at any time except the first half of 1926. “As compared with the correspond- ing period of 1927, the first half of 1928 showed a gain of 5 per cent. in consumption of silk by textile manu- facturers and a marked increase in rayon consumption. Production of shoes was larger than in the first half of any preceding year, and the produc- tion of steel ingots was greater than in any other six months, not excepting the war period. Business failures dur- ing the first half of 1928 showed small- er liabilities, despite a larger number of failures, than during the correspond- ing period of 1927. “One of the most noteworthy ten- dencies during the first half of 1928 was the relative advance in prices of farm products as compared with other classes of products. The cost-of-living index and the retail cost of food were lower in the first six months of 1928, thus leaving to consumers a larger margin of purchasing power. “The large income of the people is indicated by the continuance of a great volume of savings which take a va- riety of forms. One of these is life insurance, new sales of which during the first half of 1928 were the largest on record. Savings in the New York State savings banks, believed to be representative for the country as a whole, showed a large gain at the close of June, 1928, as compared with the preceding year.” William Russell White. [ Copyrighted, 1928.] —_—_»--.—____ Suggestive Selling Made Compulsory. A Boston grocer makes suggestive selling compulsory among his sales- men and offers an annual bonus to those who reach a specified volume. A thorough knowledge of related foods enables a clerk to increase his sales and help his customers. September 5, 1928 Kent State Bank “The Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding Twenty-Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. Only When Helpful THE “GRAND RAPIDS SAVINGS BANK” feels it is “SERVING” only when the things it does for its customers are helpful to them in their financial affairs -- business or personal. Rendering banking service along broad and constructive lines for 56 years has established this institution in the confi- dence and esteem of business houses and individuals throughout all Grand Rapids. GRAND RAPIDS SAVINGS BANK "The Bank Where You Feel At Home’’ GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities “The Bank on Square” the Affiliated with Grand Rapids National Bank Fenton Davis & Boyle Investment Bankers Chicago GRAND RAPIDS First National Grand Rapids National Bank Bullding Bank Building Phone 4212 Detroit 2056 Buh! Buliding ee a - September 5, 1928 MICHIGAN TRADESMAN 13 Precautions Taken By Responsible Investment Firms. An idea of the care exercised by re- sponsible investment firms in selecting new issues to be recommended to their customers was suggested in a recent radio talk by Silas H. Strawn, who discussed investments from a lawyer’s viewpoint. Mr. Strawn, retiring president of the American Bar Association, who was the guest speaker of Halsey, Stuart & Co., prefaced his remarks on points ob- served by competent investment deal- ers by comments on speculation. “Just now we are going through the greatest era of speculation the world has ever seen,” he said. “The disease is epidemic. I would not ‘hang crepe,’ but the present great danger is that in our rush to get rich without work many of those who are now risking their all in speculation may find, when the crest of the present wave has sub- sided, that they have lost their little fortune, which carefully invested would have secured them against want.” Two principal sources of danger in investing funds were stressed by Mr. Strawn. First, he cited speculation, where the person of small means risks “his all’ in the blind hope of quickly reaping riches. Second, he emphasized the tendency to accept financial advice without any knowledge of the individ- ual behind the suggestion or his pos- sible motive. “Every day we are amazed by the stories of the ways in which poor peo- ple have been buncoed out of ‘their all’ by crooked, so-called investment con- cerns. “While it is true,” said Mr. Strawn, “that laws commonly known as Blue Sky laws have been adopted in almost every state, designed to pro- tect the investor against fraudulent and unscrupulous methods of dealers, no law has yet been devised to make peo- ple honest or that will protect the careless or inexperienced investor from his own folly. “Investors must depend upon the ad- vice of investment banking houses of character and reputation.” Mr. Straw pointed out the significant method of noting what houses do the financing for high-grade corporations. “No cor- poration,” he said, “can afford to have its securities distributed by any but high-class, experienced dealers.” Responsible houses of issue under- take to finance corporations only after thorough investigations, Mr. Strawn pointed out. Careful surveys by competent en- gineers are made, books of the com- pany are analyzed by accountants, and experts are employed to show the probable effect of proceeds of financ- ing on future operations of the busi- ness. Legal authorities are called upon to pass upon the many technical de- tails that make agreements binding. In other words, no step is omitted in a conscientious effort to give the public a sound investment. ‘William Russell White. [Copyrighted, 1928.] Se The Literature of Business. “When I started in business twenty- five years ago,” said a well-known merchant recently, “there was virtually no literature of business. We learned everything from experience. There was virtually no interchange of facts or experience between business houses, and trade secrets were carefully guard- ed. Promotion was slow because the only way a young man could learn was by personal experience and observance. To-day the young man has the bene- fit of all manner of schools of busi- ness, of business magazines which pre- sent the latest developments and trends in every conceivable trade and line of business; he has business books galore; company ‘and public libraries; financial services, management services, and the reports from trade associations and groups. No wonder younger men are evident in so many high posiitons. By taking advantage of the mass of busi- ness literature now available one year’s experience to-day is likely to be worth more than five years’ experience fifteen or twenty years ago. This executive puts his finger on one of the reasons why so much more is expected of merchants to-day than in the past. There is no excuse for many of the errors of judgment which were considered inevitable in mercantile practices of the past. We now have the facts: the accumulated experience of others to guide us, instead of hunch- es and opinions on which mercantile tactics were formerly based. The mer- chant who does not take advantage of every opportunity to gather facts and profit by them is hastening the day when his house must liquidate or be taken over by a more progressive busi- ness unit. —_2+>___ Hints For the Man Who Drives Him- self. In fairness to other drivers, never park a car near a highway or street intersection with the headlights turned on. To those drivers it looks as if a moving car were about to cross their path. After shifting into second on a down grade, many drivers fail to engage the clutch fully, holding the pedal partly down to the floor so that the plates slip. The gears alone have a braking effect, which often misleads the driver into thinking the clutch is engaged. If out for pleasure, it is usually pos- sible to keep between groups of cars. Most drivers who get ahead of one group of slow-pokes foolishly step on the gas and soon are tagging behind the next group. Follow the leader if headlights bother you at night. Your own headlights will strike the rear of the car ahead and the resulting reflection will give excellent indirect illumination. The driver of the car ahead takes the glare from approaching machines. If the car shows a tendency to skid when the four-wheel brakes are ap- plied, try using the holding brakes simultaneously. Often this will coun- teract the unequal adjustment of the service brakes. Where second gears are higher than usual, it is best to drop into low when using the engine as a brake in de- scending very steep hills. Frederick C. Russell. — The Oldest Bond House in Western Michigan A.E.KusTerRer & Co. Investment Securities 303-307 Michigan Trust Building A MICHIGAN CORPORATION Capital and Surplus More Than $450,000 ARTHUR E. KUSTERER President ROGER VERSEPUT, JR. Sec’y and Treas. GEO. L. O’BRIEN Vice President Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Boston Denver Chicago Los Angeles LEWIS--DEWES & Co., INC. INVESTMENT SECURITIES Chicago, Illinois ~ Representatives ~ GEORGE C.SHELBY - Phone 6 8833 HARRY T. WIDDICOMBE GRAND RAPIDS, MICHIGAN 930 Michigan Trust Bldg MUNICIPAL BONDS SILER, CARPENTER & ROOSE 1039 PENOBSCOT BLDG., DETROIT, MICH, Phone, RANDOLPH 1505 360-366 SPITZER BLDG., TOLEDO, OHIO Phone, ADAMS 5527 ODIN CIGAR COMPANY Common Stock The stock of this company earned $3.12 a share in 1927 and has been placed on a dividend basis equal to $1.40 a share annually to yield 7.35% on the present selling price. CIRCULAR ON REQUEST A. G. GHYSELS & CO. INVESTMENT SECURITIES Buhl Building, Detroit Peninsular Club Bldg., Grand Rapids 14 MUTUAL FIRE INSURANCE Sources and Bulwarks of American Independence. The fundamental declaration which sets forth the American conception of libertv and independence, of human equality under the law and in enjoy- ment of the opportunities which enter- prise creates and the law conserves, stands, and will ever stand, among the great documents expressing the aspira- tions and ideals of mankind. Written by a few men for a little people, economically and_ politically weak, but invincible in the spirit which animated them, it has become the char- ter of a mighty nation, to which more than 120,000,000 men, women and chil- dren turn their thoughts with reverent gratitude and their hopes with cour- ageous expectation. More than that, it has become throughout the world, wherever the spark of freedom burns in the human soul, an inspiration and incentive. For other lands and other peoples it is the blaze upon the tree trunks in the forest of oppression which marks the trail by which their fellows found their way to self govern- ment and the dignity of independent existence. Into this declaration was breathed the purpose that since the days of Magna Charta had been deepening and broadening in the people of English tongue; into it also was breathed the fine frenzy of zeal for liberty which in the people of France sang itself to triumph in the stirring notes of the Marseillaise. In America all of this and more came to fruition. Here a dream which had troubled the sleep of prophets and set the words of poets to marching measures found its realization. There is a cord which runs through this declaration and binds it into unity. Three strong strands are twined in it— inseparably twined. They make it un- breakable. One is the strand which represents the irrepressible desire of men to be the choosers of their own rulers, the arbiters of their own destiny; another is the strand which was woven by man’s determination to be economically free, to control the means of his own livelihood; and the third is the strand which was spun from that innermost, but highest and holiest, desire of the human heart to seek its spiritual goal without other constraint than its understanding of the love and will of God. Three-ply the cord which holds the vast diversity of the American people in a mighty untty, and no one of the strands may be weakened or severed without endangering the others. There was only one way in which the aims this twisted cord embodies sought and could be made To entrust them to the care of any but the people themselves was could be SCCHuTe. to open the way for their betrayal, No self-perpetuating dynasty, founded. up- on some absurd tradition of royal blood, sustaining itself by invoking popular awe, or by threatening the armies, could be guardian of such rights as these: If these aims, which seemed to be inher- force of hireling ent in the evolution of the human— MICHIGAN TRADESMAN mind and soul, were just and righteous; if they expressed the destiny toward which life had been climbing by slow degrees through the uncounted cen- turies, then there must be in those who had conceived ‘them and_ cherished them, whd had made them the burden of their prayers and the boon for which they shed their blood, the capacity to promote their realization. It was a huge exercise of faith in the world which then ‘surrounded the handful of adventurous settlers that launched itself on the great experiment of prov- ing true so revolutionary an hypothe- sis. : We, of these latter days, do well to meditate on this phase of our begin- nings. Principles which we accept as truisms were then a startling challenge to the ideas and prejudices of men. We do not stress enough the spiritual courage which nerved the founding fathers for their radical endeavor. In- dependence for them was not, as it is for us, a heritage, come by without effort or sacrifice. It was a cutting loose from tradition; a violent depar- ture from the past; a thing to be achieved at great cost. Around this new conception of the rights of men was organized a new form of government, in which the es- tablishing of these rights, their pro- tection and perpetuation, was commit- ted to those who claimed them and sought to enjoy them: America be- came a co-operative enterprise—po- litically and economically. It became an enterprise of mutual interest and mutual. sérvice. Citizenship. conferred not merely the title to possess the freedom, the independence, the equal- ity of right and opportunity, but 1m- posed also the obligation to make con- tribution to the .promotion of these ends and to their safeguarding from inner treachery or external foe. It is in the measure in which this sense of obligation has been keenly alert and responsive in the minds and hearts of Americans that we have ad- vanced toward the complete realiza- tion of that earlier vision. Nothing can delay our progress so much as to become sluggishly indifferent to citizen responsibility; nothing can defeat the ultimate fulfillment of American ideals but the failure of Americans to be al- ways intensely aware that they are de- pendent upon mutual effort. It is not unnatural that such aware- ness should be vivid and vital in those of us who believe in what we have termed—with reason and _ justice— American insurance. Our faith in that principle parallels so closely the faith which has made America greatest among the self-governing nations of the world, that it necessarily empha- sizes for us continually the fact that independence is the fruit of a con- scious and intelligently directed inter- dependence. Mutual insurance fits as ‘maturally intd this picture which we have sketched as the citizen soldiery of the National Guard. Both are the outcome of that belief which makes secunity the concern of common inter- est—Journal of American Insurance. _ —— ~~. __ Time is money. But you must spend the one in order to get the other. September 5, 1928 Affiliated with The Michigan Retail Dry Goods Association An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. Class Mutual Insurance Agency C.N. BRISTOL H. G. BUNDY A. T. MONSON “The Agency of Personal Service” INSPECTORS, AUDITORS, STATE AGENTS Representing The Hardware and Implement Mutuals— The Finnish Mutual ~The Central Manufacturers’ Mutual and Associate Companies. Graded dividends ot 20 to 50% on all policies accord- ing to the class of business at risk. FIRE - AUTOMOBILE - PLATE GLASS 308-10 Murray Building Grand Rapi's, Mich. FINNISH MUTUAL FIRE INSURANCE COMPANY Calumet, Michigan Organized for Mutual Benefit Insures Select Mercantile, Church, School and Dwelling Risks Issues Michigan Standard Policy Charges Michigan Standard Rates Saved M:mbers 40 to 68% for 33 Years No Membership Fee Charged For Further Information Address FINNISH MUTUAL FIRE INSURANCE CO. CALUMET, MICHIGAN OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER ee rete - ce REE —" September 5, 1928 MICHIGAN TRADESMAN 15 Items From the Cloverland of Mich- igan. Sault Ste. Marie, Sept. 4—With Sept. 1 comes the beginning of the end of sur tourist season, but some of the hay fever tourists are. still coming along. As a whole, we have had a short season. The same is true at Mackinac Island, where they have had only about one month of - it, ye hich wat the month of August. They wei: late in getting started and firished early Pickford is all set for the annual fair, which opened labor day. If the weather man tis good to them 'they ex- pect to have a record breaking attend- ance. They have a2 lot of good ex- hibits and some good attracions, but will not have any horse races this year. E. Pingatore, the dry cleaner and presser, is enlarging his business and is erecting a brick building next to the Tapert Specialty Co. on Ashmun street, in front of his present quarters. When completed he will have one of the best up-to-date places in the busi- ness. James R. Ryan, one of our promin- ent business men, with a summer cot- tage at the Encampment, where the has been enjoying the summer season, had a narrow escape from being drowned Saturday morning while out in his speed boat, making about 35 miles per hour. In making a turn his boat struck a $well and upturned, depositing Mr. Ryan in tthe cool waters of ‘the Saint Mary’s River. When rescued he still had his pipe in his mouth. He was towed with ‘his boat to the shore, when it was discovered that he was no worse off by the experience. The members of the Michigan En- gineering Society are holding a two day convention here, commencing Tuesday. About fifty members and their families are making ‘the trip by boat and automobile from Mackinac Island. Headquarters will be at the Hotel New St. Marie. Much of the time will be spent in sight seeing. The only people who can _ raise money easily are those who don’t need it badly. About seventy-five members of the good roads commission, now touring the Upper Peninsula, spent. labor day here. A banquet in their honor was held at the New Ojibway Hotel. They will leave here on Wednesday for Newberry and spend the night at Mar- quette. We have only eight candidates for the office of sheriff. All good men and true. We are quite sure that one of them will be elected. The advantage of the competitive capitalistic system is that no device or method lasts long when something better is offered. William G. Tapert. —_2+ + >__—__ Where Judge Dunham Came From. Ann Arbor, Sept. 1—Wihenever the Tradesman mentions Judge M. L. Dunham, I wonder if Mr. Stowe knows that his father was a farmer and jus- tice of the peace in Hartland township, Livingston county. I remember that when (Major Dunham was a_ law student he used occasionally to drive past our house with horse and buggy going to see his sister, Frankie, at the second farm South of my father’s— Mrs. Herbert Hyde. They moved to Alma years and years ago. Dunham Lake, lying in both Oak- land and Livingston counties, is now part of a State preserve. In 1900 I was offered 160 acres of land at $30 an acre—twenty or more acres in the lake, plenty of marsh, creek, low wet land and a long gravel ridge which produced very scanty crops, and an old house at the foot of a long hill, up which all loads must be hauled to market.. It joined my father’s farm on the North, but father and mother were both dead and I wanted a change of scene. I bought a forty acre farm ‘here twenty-eight years ago to-day for $3,- 200, and ‘the buildings alone were worth it. Every acre produces two or three times as much as some of that kind of land on the West border of Oakland county. Here were schools, churches, markets and opportunity for fruit, gardening, dairy, pouitry and general farming. I cannot remember when John Dun- ham lived near Dunham Lake, as his place was four miles West and one North of father’s when I knew him. E. E. Whitney. ——o2 sa Neckwear Men Not Worried. Manufacturers of women’s neckwear do not agree with the assertions of certain fashion authorities that current styles in outer apparel do not augur well for their business. On the con- trary, they contend that the fall or- ders they have taken to date on collar and cuff sets, separate collars, jabots, etc., are fully equal to those of last fallin volume. They further insist that good repeat orders are in prospect. The return of more feminine modes has changed the character of the mer- chandise somewhat, causing emphasis to be placed on soft, frilly effects. About the only exceptions are in lines for wear with tweed and other man- nish sport suits. ——_e-2-o—- —— Transparent Velvets Slipping? Transparent velvet dresses continue to hold the attention of buyers going to the primary market, but there are underlying signs of uncertainly re- garding their future. Buyers of the higher grade dresses are said to be letting down on them, due to volume reproduction in lower-priced merchan- dise. There has also been some ques- tion raised as to how widespread the demand for garments of the latter type wil be, inasmuch as they are said to be the kind of garment that will not like- ly be duplicated by consumer pur- chasers. One of the things said to militate against them is that some of the lower-priced dresses show wear very quickly. This is attributed to the uncertain quality of the velvets from which they are made. ——_2+2>—_ Add To Import Values of Gloves. Additions amounting to more than $200,000 have been made to invoices © nimportations of leather gloves by importers during the last six months. The increases, resulting from an in- vestigation into valuation of leather glove imports by the force of United States Appraiser F. J. H. Kracke, ap- ply principally to shipments from France and England, although other importations are included an the list. The investigation is one of a number which have been conducted in the last year. —_———__2—-2—s——__— Writing Paper Business Brightens. Indications that the seasonal slack- ness in the sale of bond and writing papers in the lower priced lines has started to abate are noted among wholesalers in the paper trade. De- mand for these papers experienced a rise during the week and prospects of continuing business for the month of September are declared good. The manufacture of box boards for use in containers for merchandise has held well through the year and is contin- uing good, with prices firm, it was stated. Gas Jet Safety Device Offered. A safety appliance designed to pre- vent accidents due to inadvertent open- ing of gas jets has just been placed on the market. The device consists of a guard clamped to the feed pipe on gas ranges and is intended to cover the gas cocks when not in use and prevent The ap- through them from being turned. pliance is being marketed manufacturers and to the public through department stores and the hardware trade. — esa By Proxy. Young Bride: Do you think I’m a good cook, darling? Husband: I think you are perfect. Young Bride: Which of my dishes do you like the best? Husband: Canned lobster. ———+.2>—__—_ Easily Answered. Man (just acquitted, to counsel )— Thanks very much. I wonder what I should have done without you? Counsel—Oh, about five years!” ——_oeo Inherited It. Evangelist: Brother, why did you enter this life of sin? Sinner: I had no choice; my parents didn’t consult me. Bond Printing Is a Business in Itself It requires not only the proper Bond Blanks but a knowledge of Bonds coupled with skill and painstaking care. We Have the Blanks We Have the Skill We Use the Care BOND PRINTING IS OUR BUSINESS We undoubtedly print more Bonds and Certificates of Stock than any other printers in Michigan TRADESMAN COMPANY OFFICE 406 MURRAY BLDG. VIKING AUTOMATIC SPRINKLER CO. AUTOMATIC CONTROL @/ FIRE Installations Made on Cash or Installment Basis GRAND RAPIDS, MICH What isa Voluntary Trust An agreement by the terms of which the manage- ment of all or part of an estate is entrusted to our care so that the owner is relieved of details but receives the income—is a voluntary trust. Under such an arrangement the owner of property can find much relief. Let us tell you more about the advantages of a voluntary trust as it might apply in your case. eee Grand Rapids Trust Go. Grand Rapids, Michigan \¥ rT, ” TITTLE LILLE OUT AROUND. Things Seen and Heard on a Week End Trip. We usually avail ourselves of the enforced holiday provided by labor day to put in four or five days with our customers and, incidentally, renew our acquaintance with the landscape beauties along the line of U. S. 31, from Muskegon to Mackinaw City. We this trip great comfort, due to the ideal cement pave- can now make with ment nearly all the way and the large number of good hotels available en route. early We started on this year’s trip Thursday morning, making Pentwater in time for luncheon and Manistee in time for dinner. We found the Commercial Hotel at the former place to be worthy of all the good words we had heard concerning it. It was worth a trip to Manistee to view the wonderful growth of gladioli on the grass plat South of the Hotel Chippewa. Landlord Nelson is certainly a genius in any line of action he espouses. At Ludington David Gibbs, grocer, told me he had conducted a grocery store twenty years. The first nine years he accumulated unpaid accounts to the amount of $11,000. He there- upon changed to the cash-and-carry plan, which he will never change. so long as he continues in trade. Satis- fied he would never be able to realize on his choice collection of book ac- counts, he consigned them to the fire and has never undertaken to enforce collection. Frank Courtot & Son are celebrating the twenty-fourth anniversary of the founding of their store business on East Dowland street. years there has been no change of firm During all these name, location or line of goods handled. Among the many things which Landlord Nelson does for his guests these days—at least the days which are cool—is to keep pine roots burn- ing in the office fire place. The warmth and cheer are both very welcome, es- pecially on the occasion of cool eve- nings, and the aroma from the burn- ing pitch and rosin is very agreeable. I regretted to learn that Armour & Co. were charging Manistee dealers 18c for Nut oleomargarine, but selling the chain stores at a price which en- Mr. Van representative, abled them to retail it at 15c. Hise, pleads not guilty to the charge of cut- ting the price. He says he takes the orders and the house makes the price— Armour’s local a somewhat diaphanous statement. Ruggles & Rademaker will be in the market in about six weeks with caustic soda and chlorine made from the brine from its new well, which is down 5280 This is the Other by- products of the brine will be produced later. ye C. dealer at Norwalk, has had two new duties con- feet—exactly one mile. deepest well in Michigan. Mathews, general ferred upon him—railway and express agent. The Manistee & Northeastern proposed to withdraw its agent at that place, and discontinue the station, which would have been done except for Mr. Mathews stepping into the breach. He has improved the approach to his MICHIGAN TRADESMAN lowering the building five feet, soit is now ‘nearly on a level ‘with the road. Geo. E. Upton, dealer in shoes, fur- nishing goods and house furnishing goods at Onekama, has been engaged in business now forty-three years. store by I was pleased to note that the inde- pendent store in direct with the A. & P. store at Beulah is getting the better of the chain shop, competition whose sales have dropped off from $1,000 to $500 per month. has been accomplished by careful at- This result tention to business and going below the chain store when it makes wild prices on staple merchandise. (Continued on page 30) a Investigation Affords Opportunity To Make Needed Comparisons. The public wants to find out wheth- er the rapid growth of the chain store is due to more economical methods of operation and better service and prices to the community. If, on the contrary, chain stores have progressed due to ad- vantages of a semi-monopolistic sort, we want to know the real facts. It would seem that the best way to find out is a study of chain store marketing, and comparing it with the independent retailer with the view of determining its competitive effectiveness and the nature of the handicaps, if any, that jeopardize its survival in the face of chain store expansion. Are many independent stores. being operated with too small capital in these days of overhead? higher prices and increased Is there any obligation up- protect such stores against the encroachments of Are credit facilities adequate to carry good risks among on the community to larger concerns? the smaller businesses or is there an unfair handicap in this respect? Many retail houses, both large and local monopoly of When the chain store suc- small, enjoy a patronage. ceeds in encroaching upon their spec- ial field it must be because for the time being, at any rate, prices or qual- ity of service, or both, are superior. There is good reason to investigate, but no ground for prejudging the issue or assuming that the rise of chain stores depends upon the submergence: establishments that possess the qualifications essential to survival. of independent —_~+~-.____ Precious Stones High Abroad. American gem buyers returning from Paris say that prices for really fine stones average higher there than | in this country, and that, because of this, they have been able to fill only a very small part of their needs. This Situation, which was. said yesterday particularly to affect emeralds, is at- tributed largely to the rise in the franc. Fine large emeralds are especially high abroad. Good ring stones of ten- carat size are .quoted in Paris in ex- cess of $5,000 to $10,000 4 e¢arat, whole- sale, depending on the quality of the individual stone. Locally, similar size are not quite so expensive. Large emeralds are wanted both for: rings, and bracelets, some for the lat-+ ter purpose running to thirty carats. ° ) ) September 5, 1928 ee ae ee ee ee ee ee ee eee ee ae ee A New Source of Profit for Grocers in LINIT for the BATH! Turning LINIT, the Scientific | Laundry Starch into LINIT, the Beauty Bath Discovery, is the story 7,301,827 women are reading about in the above magazines. stones of: Nearly Fifty Years of Experience in Match Making has Produced THE DIAMOND BRAND Diamona ey Matches Diamond Matches This name on a box of matches 1s your guaranree of quality,satety es POUTEY SIT a eT oe You will build prestige for your store by selling this high quality brand, avoid price cutting and inferior quality com- petition. 1% You will serve your community by securing the best and safest match that can be made. 2 A match is made to produce fire. It therefore can be an element of danger. The Diamond Brand has the high repu- tation of the makers behind it. THE DIAMOND MATCH COMPANY “ > September 5, 1928 America’s Part in the Pact Outlawing War. Grandville, Sept. 4—Has the United States been at last tricked into joining forces with European nations for the purpose of forming a world pact out- lawing war? To a layman it looks exactly that way, and that America, after keeping within ‘herself for ten years, has at last gone over, body and breeches to the European way of thinking: in fact, has entered into an alliance with four- teen European nations to outlaw war. The fact is that by signing this pact at Paris Secretary Kellogg has broken all our traditions and fallen into a cunning trap set for us by the lords of Britain, France, Germany and others. Minding our own affairs, leaving Europe out, has become traditional with this country. That tradition has been rudely broken and the United States hereafter will be hand and glove with foreign schemers. Long has this plot to inveigle America into world schemes been stewing. but patriotic Americans had no thought that it would succeed. We of America repudiated the league of nations, the world court and all such contraptions as of little value for us, giving the foreign placemen to understand that this Nation would not enter into any of their schemes, that she stands isolated and independent, not permitting monarchial despotisms to tell us what we shall do under any conditions. America’s isolation has been the proud boast of our countrymen, when lo as from a clear sky comes. this thunder clap making Uncle Sam a party to foreign scheming and propa- ganda of a dangerous nature. The present administration has made a good American record up to now. Why ‘this sudden step in the dark? What influence has been brought to bear upon our public officials which has drawn them into the meshes of a cunningly contrived trap, entered into for the overthrow of America’s posi- tion in world affairs since the days of Washington? That the American people will stand for this barter and sale of their rights under the constitution of their country is not. believable for a moment. Tradi- tions of a century and a half are not to be thus overturned in the twinkling of an eye. If it lies with Congress to make good the indiscretion of our Secretary of State, it is not likely that the agree- ment made at Paris will be ratified. The United States Senate will surely stand as a bulwark to the right of America to manage her own affairs, even in the face of our Secretary’s un- wise and scarcely understandable ac- tion of recent date. All American practice and tradition are against foreign entanglements, whv then should we permit a Secretary of State to break the record and make of America a puppet in the hands of united Europe? It must not be per- mitted. One critic puts the case thus: Le George Washington had signed the Kellogg pact the United States to-day would be a British colony.” In what manner can America expect to profit by this backward step along the pathway of history? What has occurred for this Naion to turn her back on traditional independence and sign away righits which cost the coun- try oceans of blood and treasure in early wars? In the vast American citizens have voted down all attempts to bind us in compacts with foreign countries. The Monroe Doctrine is decidedly adverse to such action: yet right now. when all this discussion was supposed to be at an end, in comes Secretary Kellogg with his world peace scheme to litter up things worse than ever before. It won’t do. Although the Ameri- can Secreta~ signed this document MICHIGAN TRADESMAN last Monday, making the United States a party to European. squabbles, it must not be permitted to stand. If it does stand, we shall have made a com- plete somersault in our ideas of Na- tional independence. No entangling alliances with foreign countries has so long been our position it is surprising that a Secretary of State should have the temerity to at- tempt to break the rule. Many of the smaller powers in Eu- rope, Austria and others, are very much peeved over the incident, declar- ing that such a pact thas signed their death warrants. Although this may not be true, vet it puts this country in a delicate position, assuming as it does that we Americans have the right to regulate the national affairs of the smaller nations of Europe. If Kellogg’s signature is approved by the United States Senate then all American ‘traditions ‘have gone by the board and we are one among those who seek to meddle in the affairs of our neighbors across tthe sea. Such a course is sure 'to hark back to us in future disagreements among the nations of the world. The inde- pendence of the United States of America has long been the wonder of the monarchies of Europe, and many attempts ‘have been made in the past to inveigle us into the meshes of Eu- ropean politics. Up to last Monday these attempts had failed. ‘Shall they be allowed to succeed now? If so, then farewell to the proud glory of our country which has so long stood four square to all the winds that blow. No doubt the nations most concerned in the plot are chuckling behind their hands over the final success of their scheming. If this pact, signed last Monday at Paris, stands, then America has but just entered upon a sea of troubles ‘that may in the long run prove her undoing. Old Timer. ——_+ 2+. Menace of the Chain Store System. Athens, Ohio, Sept. 3—What about the common law of “economics?” The chain system is to-day centralizing our money too rapidly. It is not getting its opportunity to show a normal turn- over in the millions of American com- munities. For instance consider the grocery business of 335 billion annually .as a basic industry instead of merely a form of distribution. Other so-called basic industries are mere infants in com- parison. What percentage of this 335 billion are the chains controlling to- dav and what effect is the centralizing of this money having on the economic welfare of the country? Ever hear the story of the cork and the whale? It would continue to bob up despite the best efforts of the whale to keep it down. It is also true of the chain problem and it may as well be faced squarely and handled properly at this time as it will continually keep bobbing up despite efforts to “squelch” it or give it the run-around. The chain system is a menace and tthe funda- mentals of arithmetic alone need be considered to prove ithis fact. Wholesale Grocer. —_—_+222>_ Use of Pearl Increases. The coming Fall will see consider- black and gray pearl on millinery and dresses. Present indications point to a duplica- able use of ornaments of tion of the excellent Spring season ex- when large quantities of pearl in various forms were used on sport hats, dresses, belts, etc. Pearl ornaments for the coming season have the sanction of the Paris style leaders, perienced, and there have already been signs in this country of acceptance of the vogue by makers of feminine apparel and ac- cessories. Buying in earnest is ex- pected to start soon after labor day. 17 STRENGTH Lansing THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES Combined Assets of Group $45,267,808.24 20% to 40% Savings Made Since Organization FIRE INSURANCE—ALL BRANCHES Tornado— Automobile— Plate Glass ECONOMY Michigan The Package Te way to test the selling value of coffee is to take it home and try it, yourself. See how your own family likes it. That is what we ask you to do with White House. Give it a thorough test in your own home, in comparison with any other Flavor is Roasted In a co., ston, Mees., Clhileage, ill., Portemeuth, Ve. WHITE HOUSE COFFEE of “Repeats” brand at any price. Then we are sure you will push it in your store. White House makes good customers because it makes good coffee. Every package is filled with proof of this statement. Daten cpm eet bd ONE POUND NET 18 DRY GOODS Michigan Retail Dry Goods Assiciation. President—F. E. Millis, Lansing. First Vice-President — J. H. Lourim. Jackson. Second Vice-President—F H. Nissly. Ypsilanti. Secretary-Treasurer — John Richey, Charlotte. ; Manager—Jason E. Hammond. Lansing. Novelties in Autumn Neckwear. Chiffon and _ batiste, organdie or ninon is combined with lace in new shapes in neckwear. waistcoat is serviceable and smart with the two-piece sports suits in summer materials—the various crepes, wash- able moire, tub taffeta, jersey, pique and linen—and this will carry on for early fall and for the suits that will come in for the Southern resort season. Later than the wiastcoat are the plas- tron and bib of net or muslin finely The sleeveless tucked, which is worn alone or com- bined with strips of lace incertain or motifs of the lace. In most of this neckwear, which is to be worn out- side the dress, the muslin is fine white or light cream, and the lace is ecru, or the natural linen shade. Collars of fine lace and of lace and plain goods are made to fit a dress neck of every shape, round, deep oval or pointed. Dress laces are to be used this sea- son for the soft type of afternoon and evening gown. Skirt-length and _ all- over laces are dyed in all of the latest colors and shades in the same manner as dress materials. In these, with their silky sheen, blue, green and all the tones of purple are the most fashion- able, and will serve for delightful dance frocks in the flounced or tiered models. For more elaborate gowns are shown uncommon effects in’ black lace with metallic thread in the pattern, and the very latest style is a black, highly lus- trous novelty lace which has a ten- inch border in bright flower colors. All of the new laces for gowns, coats and negligees are softer and more del- icate in weave than those of former Pure white lace is seldom which is mixed with filet and other linen laces. —_~2+~-.___ Stockings Take On New Colors. Stockings of varied weights, weaves and shades are being brought out al- most weekly, and are keeping pace with up-to-the-minute fashions in gowns. The latest styles in stockings for autumn reflect the fashionable “complexion,” and realistic tans and browns prevail. They may be had in finely graded tones from flesh to a rich red-tan and the darker tan-taupe. American artists have led the com- petition in new hosiery colors and va- riety of shades, but the French cou- turiers are contributing some oi the most delicate tints, suitable for the more elaborate type of dress for af- ternoon and evening. From Paris has been received the latest designs of chif- fon hose to be worn with light dance frocks, a creamy pale yellow that is charming with the handsome metallic brocade and other fancy shoes for evening. “Petale” is a lovely subtle tint, like that of the petals of a tea rose, de- s.zned to be worn with silver or white square, seasons. seen except in Irish lace, MICHIGAN TRADESMAN shoes. “Soiree’ 1s a pate mauve suit- able to combine with many ot: the new shades of purple, violet, orchid and lavender, and ejvatl, g¢oG in combi- nation with several o:her colors i dress fabrics. Lanvin’s contribution to the palette of hosiery colors is a mel- low but delicate green corresponding 5s to the materials in liqueur shades, chartreuse, absinth and in willow green. The degrees of sunburn are includ- ed under the name Caprice. “Moderne” signifies a group of chameleon shades that tone with several colors and that “co with everythiag.” “Valerie” is the lads for wine 1eds, and “Poulette” may Le worn with green, gray, black o- vrown shoes. “Militaire” is the picturesque title given to a new shade of gun metal which is particularly effective with black kid and patent leather shoes. Blues and greens which have but late- ly been brought out in hosiery are shown in shades to match the latest dress materials, particularly flag blue, King’s blue, steel blue, jungle, Chin- ese and Epinard green. S One of the most successful tints in the sheer chiffon and mesh stockings for evening is a new pinkless beige known as “Chantilly.” “Slenderiing” models are shown in cleverly woven, very sheer stockings that have open stripes, shadow clocks and instep entre deaux. Very unusual, dainty stockings to wear with silver kid slippers are dyed in faint ombre tints. In shoes all of the reptile skins in natural colors continue to be fashion- able, particularly those with shades that tone with 'the tans, browns, rus- sets, beige and gray. —_2<-.____ Semi-Starched Collars Favored. Although both manufacturers and retailers in the men’s shirt and collar field are now in a period of watchful waiting before the opening of the fall and holiday seasons, indications are said to point to one of the largest volumes yet done in semi-starched collars. Starched collars are expected to sell well also, and plenty of business is in prospect for soft, detached collars. All three types are expected to benefit from the trend away from collar- attached shirts that is predicted in some quarters. Colored shirts promise to retain much of their current popu- larity, especially in blue and green. In collars there is a trend away from staples toward novel horizontal stripe effects, some of which make use of rayon. —__++»____ Wool Half-Hose Lines Open. A trend toward neat clocked effects on solid grounds is noted in the lines of men’s thalf-hose of wool and part wool now being opened by the mills. The Fall offerings, sold direct to the retailer, are reported to be priced in advance of last year’s figures because of tthe increased cost of wool, but no estimate of the price changes was available yesterday. — ++ .___ An art school is a place where wo- men cuss and men scream. tfand Rapids vale COMPANY OLDEST LARGEST STRONGEST Handlers of Safes in Michigan No Commission too Large No Order too Small Our prices are 10 to 20 per cent. lower than those of Chicago and Detroit dealers, due to our low overhead. Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. ae ues THE MARSHALL CO. A MARK OF DISTINCTIVE BEDDING September 5, 1928 SPELLING SUCCESS Add a few cents each week to your savings account. Like this—su¢ ¢ess. Soon the cents grow up. Like this—succe$$. Keep on. Then some day you can spell like this—Su¢ ¢e$$. SUCCESS! OLD NATIONAL BANKU MILEAGE RIDING COMFORT GOOD LOOKS CORDUROY TIRE COMPANY MICHIGAN GRAND RAPIDS - MICHIGAN Marshall BED SPRINGS MATTRESSES PILLOWS Comfortable .... Durable _* GRAND RAPIDS | | | i September 5, 1928 MICHIGAN TRADESMAN 19 SHOE MARKET Knowing How the Prime Essential. As Edward A. Filene observed rel- cently, retail business in this country has largely passed through the pion- eering stage, in which bold initiative and enterprise were prime factors in success, and in which policy and management were often- times offset by similar mistakes on the part of others. To-day, retailing is becoming more and more of an exact science, calling for knowledge of facts and conditions and familiarity with methods and prac- tices recognized as essential to the proper conduct of a retail ‘The ability to adapt one’s self and one’s organization to this modern way of merchandising is, in our judgment, the most important requirement for suc- cess under the conditions of the pres- ent time. Retailers who are finding the pace of modern competition too hard and trying, often make the mis- take of thinking large capital is the main requisite of success. It is true that business of all kinds is develop- ing along lines that make ample finan- cial resources a distinct advantage, but capital, alone, does not produce profits. mistakes of business. If the business be not properly man- aged, the larger the capital invested the more serious the financial disaster that is likely to result. Ample financial resources, make it possible, among other things, to em- ploy capable executives to direct the management of the business. But with the opportunities now available for ac- quiring knowledge of the approved and successful methods of retail merchan- dising and management, there is no reason why the merchant who operates his own business on a limited capital knowledge carry on cannot also acquire the which will enable him to efficiently and profitably. The avenues of education open to the retail merchant, his assistants and employes, to-day are manifold. In most large cities, universities, high schools and other institutions offer courses’ in retail salesmanship and management that supply an excellent foundation. Some universities conduct extension courses that can be pursued at home. These sources supply what might be termed the theoretical foundation for modern merchandising practice. There are other sources of more practical in- formation, such as membership in trade trade papers and the like, which no modern merchant can afford to overlook. Suc- cessful retailers are, as a rule, quick to recognize the value of these avenues of information and to take advantage of them. For the merchant who is hav- ing a difficult time trying to “set by,” they are vastly more essential. By consistently reading a good trade paper he can keep himself informed of the. newest ideas and developments in his craft and of what others are doing to solve problems similar to his own. Organizations like the National Shoe Retailers’ Association, and the various sectional, state and local associations not only supply a vast amount of data and information in a usable form but, at their meetings and conventions, af- associations, reading of ford an opportunity for contacts that the retailer's and stimulate him to new lines of ac- tivity that are reflected in increased business -and better profits. Organized effort is the keynote of the modern age in business and the retailer who elects to disregard this fact has only himself to blame if the consequences in his case are disastrous. enlarge mental horizon The present age in business is an age in which to work hard is no longer sufficient. The work of to-day must be directed by the trained in- telligence which is acquired through study and contact. Knowing how to serve modern demands in modern ways requires an alert, well trained mind more than it requires large capital and, fortunately for the ambitious, knowl- edge is available to all who are will- ing to devote the time and energy necessary to acquire it—Shoe Retailer. ee Novelty Footwear Has Call. Designers of women’s novelty foot- wear have outdone themselves for fall, with the result that the better manu- facturers are now turning out some of the most effects ever pro- duced. One unusual novelty is a pump startling of lizard skin in light green combined with green suede of an olive hue and set off silver. with an attractive piping of Various novel combination of kid or calf leather with reptile, espec- ially lizard, are also noted. Here again metallic piping is brought into play, both gold and silver being used. New- tweed banded or appliqued with leather that only the vamp of the Green, bronze and brown are among Blue and wine brown, which is on the order of burgundy, est are shoes, so and quarter are cloth. the season’s favored colors. follow. —_—__232>___ Buying More Display Fixtures. Increasing purchases of display fix- tures and equipment by retail stores throughout the season approaches leads to the belief that the turning point has been reach- ed and that business will continue to improve noticeably in this field. The past spring was one of the poorest generally country as the fall speaking, experi- enced in time. Much of the present call is for novelty figures and fixtures of the modernistic type, many of which have to be made up on seasons, some special order. American manufacturers are now putting out display devices equal to the foreign in conception and execution, and the result is apparent in the increasing demand for them. a Prefer Contrasts in Hose. Consumer purchases of full-fashion- ed silk hosiery this fall will tend to favor contrasting, yet harmonious col- rather than those which match outer apparel and footwear. For wear with green, tumes and shoes, for example, one of the biggest producers reports success on hosiery of a beige shade with a greenish cast. Beige with a wood cast anda pale mauve with a hint of rasp- berry are other shades on which early buying gives promise of the future. For wear with tweed shoes, the sea- son’s “high” novelty of the moment, ors, bronze and brown co3- fine silk and wool mixtures in several attractive colorings promise well. —_—_. He Admitted the Charge. Wife: Oh, you needn’t think you're so wonderful. The night you proposed to me you looked absolutely silly. ‘Husband: A coincidence. The fact is, I was absolutely silly. ——_.—>————— However much trade a store have it always might have more. may MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY LANSING, MICHIGAN Prompt Adjustments Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. From GRAND RAPIDS to: ALPENA, MICH. LAFAYETTE, IND. PETOSKEY, MICH. PIQUA, O. __- RICHMOND, IND. ROCKFORD, ILL. SANDUSKY, O. 4:30 a. m. to 7:00 p. m. 4:30 a. m. ag P MICHIGAN BELL | TELEPHONE CO. Long Distance Rates Are Surprisingly Low For Instance: for 25 or less, between 4:30 a. m. and 7:00 p. m., You can call the following points and talk for THREE MINUTES for the rates shown. points are proportionately low. CHARLEVOIX, MICH. ESCANABA, MICH. _. MACKINAC ISLAND, MICH. ____--_--__- MADISON, WIS. _____----_----__- PORT HURON, MICH. ______- The rates quoted are Station-to-Station Day rates, effective Evening Station-to-Station rates are effective 7:09 p. m. to 8:30 p. m., and Night Station-to-Station rates, 8:30 p. m. to A Station-to-Station call is one made to a certain telephone rather than to some person in particular. If you do not know the number of the distant telephone, give the operator the name and address and specify that you will talk with “anyone” who answers at the called telephone. A Person-to-Person call, because more work is involved, costs more than a Station-to-Station call. to-Person call is the same at all hours. Additional rate informatior. can be secured by calling the Long Distance operctor oat & =] Rates to other Day Station-to-Station 1 1 ees 1 See ey 1 The rate on a Person- RETAIL GROCER Retail Grocers and General Merchants Association. President—Hans Johnson, Muskegon. First Vice-President — A. J. Faunce, Harbor Sprinzs. Second Vice-President — G. Vander Hooni: g, Grand Rapids. Secretary—Paul Gezon, Wyoming Park. Treasurer—J. F. Tatman, Clare. Pleasures of Boating on Unfrequented River Reaches. One of Peck’s ranches lies at the junction of Steamboat Slough and the Sacramento River, some twenty-eight water miles South of Sacramento. Here Peck has some 300 acres of pears and peaches, plus a_ beautiful home with wide green lawn and shade trees with outlook over the big river. Here Peck lives with his fine family of kids and his hospitable wife; and believe me, nobody lives a life more abundant of the real things for body or spirit. Because Steamboat Slough takes a sharp turn Eastward about a third of a mile from the Big River before it joins the waters thereof, there is a spot Western breezes is had; and because the slough runs deep at the banks boats can lie within a few feet of the dense that borders it. So Peck’s had become a favorite anchor- where full benefit of the hereabouts, foliage age and mooring ground for sail and power boats during all the summer months. In July it is common for 18 to 20 boats to ride there at once. Under Grand Island bridge is a bank of pure white sand where all of us go to swim in the fresh waters of the slough; and the little town of Court- land is only two miles up the river so it is easy to get supplies, including ice. Besides, the Courtland grocers are like others elsewhere: readily accommodat- ing with frequent deliveries along that concrete highway, there are plenty of places not so good for vacation days as Peck’s ranch. Arriving at Peck’s from Montezuma Slough, we had got our supplies when we met up with Peck himself, resting with his boys in the cool of even on the sandbank. We greeted him again after a year of absence and asked him how crops and markets had treated him. Well, pears—of which half his crop consists—were badly hit by the hail. So while the market was good, there were few to sell. And peaches—say, the crops everywhere were so abundant that nobody was picking anything but the choicest fruit and more than a quarter of the crop was not being gar- nered at all. But Peck told us this with a philosophical smile. He has battled Nature long enough to know how use- with the vagaries of Dame less it is to protest against her ways. As he bid us good night, he be- thought himself. He called me and said that if I would send over that big boy with a pail or basket, he would give him a lot of fine peaches which otherwise must go to waste. We did that and had our first sample of an orgy of peach eating such as never had we experienced. For the next two weeks we ate the finest peaches grown, as many as we liked, any old time of day or night, and we got them freely with just one injunction from. the growers: “Do not take any of the hard ones. Take only those that are fully _an accompanying MICHIGAN TRADESMAN ripe.” And that was a direction it was no hardship to follow. A word as to that “finest peaches I am well aware that it would not be wholesome for me to say that to a Michigander, or a ‘Georgian, maybe a Delawarian or—of late years grown’”’ stuff. —to a native of the state made famous by wooden nutmegs. But I am safely out of reach of any of these and can say my say fearlessly. So, speaking’ individually and not with the thought of depriving anyone else of his full liberty to like what he wants to like, I can say that from the time I gathered my first ripe peaches from a California orchard until now, California produces is good enough for me. This is deliberate judgment; for I am familiar with the what Elbertas of Georgia and Texas, the whites and yellows of Michigan and plenty others that, in past years, were handled in Findlay’s grocery store. I have heard discussion of juiciness and fine flavor on all varieties pro and con —and have concluded that mostly the con has it. This always reminds me of the ancient Vermonter who that “they ain’t no real maple syrup these days,” his memory harking back to his childhood in Coolidge’s home What he forgot, of course, was regrets state. that he no longer held within himself the appetite of a twelve year old boy. Hence, at sojourning in Steamboat or Georgiana slough, par- taking of the hospitality of Peck and his kind, I seriously aver that satisfac- tion fills me to overflowing when I have before me a basket of selected peaches, produced in this region, each than my fist, perfectly ripe, ready to my hand to be peeled and eat- sixty-two, bigger en without question or cost. There is further evidence that the full atmosphere of fifty years ago has not yet departed from these Delta re- For lying in the Sacramento we found a “Show Boat,” an exact replica of that so perfectly de- scribed by Edna Ferber. It was gaudy paints, resplendant with brass rails and flags of all nations. gions. harbor at with vari-colored It was without power of its own, de- pending, as did the Ferber boat, on stern wheeler for propulsion. This was a moving picture theater on the water. It was towed from one small town to another, remaining in each for a day and night—or two if the populations promised well—thus affording local entertainment in the byways of these waters. But here again it should be noted that such a show is reserved for water travelers. The people of Sacramento knew nothing of it; but we who ran past it twice in our goings and com- ings were cognizant of this holdover from a half century ago—and the sight was pleasing. And Sacramento reminds me of a shortcoming common to most cities and other communities. their They forget thus neglecting preferred opportunities for continued origins and_ traditions, expansion along. original lines. Sacramento came into being because Old Captain Sutter sailed (Continued on page 31) of the river. September 5, 1928 eee “THEY HAVE TOLD ME THEY RECEIVED SURPRISING RESULTS” “T had stomach trouble for several years”. writes Mrs. C. L. Leming, Proprietress of the Leming Market of West Frankfort, Ill, “until I began to eat Fleischmann’s Yeast. After using it for several months, I was greatly relieved and by continuing it affected a complete cur. I recommend it to my customers and have induced several to eat it and they have told me they received surprising results.” Yeast for Health customers come to your store regularly—giving you an opportunity to sell them all the groceries they need. FLEISCHMANN’S YEAST Service a M.J. DARK & SON INCORPORATED GRAND RAPIDS, MICHIGAN ~~ Direct catload receivers of UNIFRUIT BANANAS SUNKIST ~- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables and Crackers ASTERPIECES OF THE BAKER'S ART Oe | PA e : oe . a ore a —s if DS ay CG afl Mp >: aren lk 4S VMI a wal $= ils DS jp * it amar —— 4 | Pra > wl orevery occasion 4 & a RR, i bi SRI IG OA GASES os ee + — September 5, 1928 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E. P. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be heli in Grand Rapids, date not decided. Smoked Picnic Style Shoulders of Pork There are several names applied to smoked picnic style shoulders of pork, but, perhaps, the one best known to consumers is the one used here, unless it is callas, an abbreviation for Cali- fornia “Hams.” Smoked shoulders, “Little Hams,” and shoulder “Hams” are terms used to advertise and sell the product. It is generally consider- ed improper to the “Ham” in connection with this cut, for, in reality, it is not a ham at all, but comes from the other end of the hog carcass. Aside from the fact that most picnic style shoulders are smaller than hams, the general appearance of them mention word ‘is diffirent from hams and no one who observes should be deceived. Regard- less of the names used the product itself has enough good qualities to stand on its own merits when sold for exactly what it is. This is particularly true when cured and smoked, as many modern manufacturers know how to do the work. The usual retail weights are from four to six or seven pounds and such cuts from light to moderate- ly light hogs. This means that the hogs are young when sent to market and since young pork is tender the cuts are seldom found tough. With respect to many of the Picnic style shoulders prepared to-day a great deal of care is taken to see that they are cured in a solution that will produce a mild product, and this curing process is followed up with a cool smoke from hard wood or hard wood sawdust. When handled in the best manner the resultant meat is about all anybody could ask for. There are few who like smoked pork who do not find the kind of shoulder described very appealing and altogether delicious. It has been said that the best salesman a cured and smoked meat manufacturer has is in his curing cellar. This may be trans- lated to mean that when the products are well cured the sale is pretty well assured. It will be understood from this statement that when pork products are so prepared that the consuming public is pleased more will be sold. Very particular cures may be a little more expensive to manufacturers, but when the product satishies consumers are willing to pay ‘the slightly higher cost. In fact, most people who know the difference through experience are glad to have what they consume pre- pared right regardless of the fact that they may have to pay two to five cents more a pound for it. ———___»>.>_—_—— Another Kind of Word For Liver. This is the day of liver, declared Dr. David Klein of Chicago at the recent meeting of the Chemical Society In- stitute at Chicago. : “From a lowly position in the eco- nomic scale of meat products,” he said, “liver has climbed in the past year to a most respectable position in both - epicurean and medical circles. “Less than two years ago it was an- nounced that liver was very effective in treating pernicious anemia. In this disease the body does not make enough real blood. Something is missing that is needed by the bone marrow in pro- ducing the healthy normal blood cells. Apparently liver has the that does the trick. “Science doesn’t know yet what the miracle substance is. The chemist is working hard to find out. He knows that it is only a small part of the liver and his ambition is to get it out in pure form, analyze it, give it a long, hard substance name and then make it in the chemical laboratory. “But he has some competition, for the human body is the finest chemical factory, immeasurably superior to any that man can construct. Our physical and mental make-up is profoundly in- fluenced by substances produced by the ductless glands of our bodies.” Only two of these substances, Dr. Klein pointed out, have been isolated in pure form and prepared outside the body. These are thyroxin from the thyroid gland and epinephrim from the superarenal. It is estimated that an adult has only one forty-thousandth of a pound of thyroxin in his whole system,” he said, “yet that small quantity is sufficient for normal nutrition and well being. Without it we would all be drooling idiots.” —__+2>—_—_ How To Best Carve Shoulder of Lamb Shoulder of lamb has long been con- sidered a choice cut by discerning palates. The meat is exceptionally tender and delicate in flavor: but the shoulder blade running through the center makes it impossible to carve into attractive slices. Skillful butchers and clever cooks have now found a way round this difficulty, says the Bureau of Home Economics of the United States Department of Agriculture. The shoulder blade and leg bone can easily be removed, leaving an excellent pocket for savory stuffing. The stuffed shoulder may then be rolled up or left flat like a pillow. In either case it is sewed together around the edges and roasted in an open pan. The tasty stuffing helps to conserve the juices of the meat and to add seasoning. Carv- ing difficulties are thus overcome. The boned stuffed shoulder can be carved straight through into shapely slices of just the right blend of meat and stuff- ing. Lamb leg and saddle may also be boned, stuffed, and roasted in this same way to make carving easier. For slic- ing cold these stuffed cuts are delicious especially if the stuffing has been sea- soned with fresh mint or watercress. The United States Department of Ag- riculture will send recipes on request. +2 Finnan Haddie. The fisher folk of Findon, Scotland, were responsible for finnan haddie. Many years ago they discovered the secret of salting and smoking haddock rather better than other coast dwellers. Findon is pronounced “Finnan”; had- dock were called “haddie.” Hence to the little Scotch hamlet goes the honor of originating the name of this popular sea food. Announcing George Scholtens as DISTRICT SALES MANAGER Frank Krenkel DISTRICT SERVICE MANAGER SANITARY SCALE CO. GRAND RAPIDS, MICH. 44 Commerce St. Phone 6-7791 emcee cer ttt ta tT A AA AO AANA AA SS —— Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma'am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. a VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruits and Vegetables Strawberries, Pineapples, New Potatoes, Oranges, Lemons, Bananas, Vegetables, etc. erved Iced is de~ licitous. Try it. PRODUCTS—Power Pumps That Pump. Water Systems That Furnish Water. Water ee aeias Softeners. Septic Tanks. Cellar Drainers. MICHIGAN SALES CORPORATION, 4 Jefferson Avenue PHONE 64989 GRAND RAPIDS, MICHIGAN oo a GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING & MOUNTING. G KR AN DBD R A FP F£ OD S M te H f G A ON 22 HOTEL DEPARTMENT Verbeck Imparts More News and Sage Advice. Los Angeles, Sept. 4—Last vear the voters of Los Angeles defeated at a special election a proposition for a bond issue of $5,000,000 to be used in the erection of additional school build- ings. This proved an incentive for the school commissioners to make a scien- tific investigation of the so-called double-platoon system in vogue at Chi- cago, Cleveland and some other East- ern cities, with the result that the tax- payers will be relieved of the burden of his five and many other millions in the future. For the present at least construction of new buildings will be limited to localities where previous provision has not been made for them while m districts where they are al- ready provided, but overcrowded, there will be two school periods of five hours each, instead of one of six. Additional teachers will be provided and, with certain rearrangements of the school curriculum, more efficient results will be achieved. This will eliminate con- gestion in heavily populated localities and the taxpavers will be given a breathing spell. This system should be looked into by Michigan authorities, where the school building craze is most certainly well developed, as many of us know from bitter experience and the dents made in pocket books. Why not utilize the school paraphernalia we already have to a greater extent, instead of mussing up the class rooms for a few hours each day? I, too, am sorry to learn of the con- tinued indisposition of my friend Tup- per Townsend, manager of Hotel Whitcomb, St. Joseph, but it must be a source of great satisfaction to him to have been able to secure the ser- vices of such a splendid operator as W. E. Deffenbacher to officiate in his stead during the period of his vacation in search of health. When Tupper gets back on his job there will be a cele- bration even if I have to come back from California to help put it over. H. M. Hollister, manager of Hotel Bancroft, Saginaw, is one of the few successful operators who has not been carried away with the notion that the tourist was developed for the benefit of the hotel man. He believes in hav- ing his lamps trimmed for the com- mercial traveler who, after all, is the mainstay of the legitimate transient hotel. Recently he made the state- ment that the better class and central- ly lcoated hotels must not figure on any great amount of automobile patron- age. The crowded condition of roads is driving away the well-to-do autoist and the others cannot afford to patron- ize the up-to-date hotels, and he proves this by the presentation of ‘statistics of his own compilation. W. O. Holden, manager of Park Place Hotel, Traverse City, is ap- proaching the half-century mark of his connection with that institution. To be exact he has been at it for forty- seven years. To size him up he doesn’t look or act it by a long shot. The Post Tavern, Battle Creek, is taking on new luster. It has secured the services of F. C. Dean, well known as a caterer in Chicago, who hence- forth will have exclusive charge of the food end of that establishment. And he has some ‘Montgomery prestige to live up to. Every time a new ‘hotel 1s onened they go every previously established institution one better. One of ‘the later innovations is the stationary cork screw. Time was when the Bible was chained in the houses of worship. so that they could be read without danger of losing them. There is less danger MICHIGAN TRADESMAN of that nowadays for which reason the Gideon Bible is not so protected. But corkscrews are easily slipped into pockets, and chaining them is surer. Not that the ordinary scofflaw of to- day would stoop to petty larceny, bui there is the souve ir collecting fad, you know. The practice of supplying this open sesame while beneficial to the guests, is doubly so to the hotel. The custom of enveloping the bottle in several folds of towel and thumping it against the door jam to force out the cork is bad for the towel as well as the door jamb. When in moments cf extreme need the neck is broken off by a sharp blow over the rim of the bath tub, the glass gets into the rugs and the enamel on the plumbing 1s nicked. The cost of corkscrews 1s slight. and when securely attached to a ring bolt imbedded in the concrete wall they are good for a continuous siege. Hotel guests seem grateful for them. consequently a double blessing is bestowed. The National Hotel Review is re- sponsible for the claim that the issu- ance of orders by railroad companies permitting smoking in their dining cars was not because an army of indignant males arose en masse and made dire threats, but because of the number of women protesting against any curtail- ment of their privilege in the matter of smoking during meals while en route from where they had been to where they were going. That being that. And while we are on the subject “embracing” the fair sex, it is a matter of cold statistics that nearly every murderer tried in Los Angeles, where his fate was in the hands of women jurors, has escaped conviction and roams the streets at large. A particu- larly salacious case of male homicide is being adjudicated here just now, and the bets are 8 to 3 that the defendant will escape, though he has already confessed to the crime. The deadlier of the species predominates in the jury box. Sure enough they are talking about still another new hotel at Pontiac not- withstanding the fact that three com- modious establishments have been opened there in the past eighteen months. Pontiac is a coming city, by rapid strides, and there may be room for another hotel there, but I’m from Missouri. Harold A. Sage, manager of Hotel Wolverine, Detroit, who flew during the world war, is about to purchase a plane for pleasurable purposes. Better keep an anchor attached to terra firma, Harold. We cannot spare you yet awhile. Two promising young men, the ac- quaintance of whom I enjoyed many years ago, who came out here and made a wonderful success in the caiter- ing line, were not satisfied with their progress and invested all their avail- able resources in a hotel project re- cently. I did not regard the outlook favorably and had no hesitancy in tell- ing them so. To-day the sheriff is in absolute possession of everything they have in the world. The one redeem- ing feature is that it was their own money solely which was lost, but it is mournful mdeed. to be compelled to pav so dearly for experience which that of others were so thoroughly ex- emplifying. The papers are full of the doings of a young lady, who exploited her nerve in making a trip from Los Angeles to Chicago, on an investment of $7.90. The old-fashioned tramp rode the brakebeams and asked for hand-outs at the back doors. He looked gener- ally ashamed of himself and retired to the alleys or vacant lots for hiding. He September 5, 1928 YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Rooms — 400 Baths Menus in English MORTON HOTEL ARTHUR A. FROST Manager HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Batn Popular Priced Cafeteria in Con- nection. Rates $1.50 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in ali rooms. Several rooms with bath. Alt rooms well heated and well venti- lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS, Manager NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city Kepresenting a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Wuropean $1.50 and up per Day. KESTAURANT AND GRILL— cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD. ING COMMERCIAL AND RESOR1 HOTEL. American Plan, $4.00 ano up; European Plan, $1.50 and up Open the year around. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND, Mgr. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GerorGE L. CROCKER. Manager. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon ote Michigar ——— _ Columbia Hotel KALAMAZOO Good Place To Tie To Luxurious Comfort, Appetizing Meals, Reasonable Rates, and Finest Mineral Bath Department in the count y, are just a few of the reasons for the ropularity of West Michigan's finest botel. We invite the patronage of business men and pleasure-seekers. Hotel Whitcomb and Mineral Baths St. Joseph, Michigan PARK-AMERICAN HOTEL KALAMAZOO A First Class Tourist and Commercial Hotel Also Tea Room, Golf Course and Riding Academy located on U.S. No. 12 West operated in connec- tion with Hotel. ERNEST McLEAN Manager Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. W. 0. HOLDEN, Mgr. x . September 5, 1928 MICHIGAN TRADESMAN was a bird of passage, going North in summer to escape the heat, and South in the winter to keep warm. But the modern auto tramp knows no. such modesty. He glories in effrontery and bids for applause. To the appeal for a ride, the auto- ist sometimes slows down only to be hit in the head by a gaspipe and be relieved of his watch and loose change, or else carries the beggar on another leg of his journey to get his picture in the newspaper. The school boy who would spurn to beg for crust, will beseech a ride. A woman who would not stoop to ask for a quarter, will hold you up and ask to be taken on her journey. You pay her passage. Starting out on a journey and “sponging” one’s way, is not so much of a feat; it is just sublime gall —and strangers supply the gasoline. With both presidential nominees pledging themselves almost unsolicited to ‘technical economies, one hasn't heard a word about reforming one of the greatest abuses of the day—the franking privilige. The abuse of the congressional franking privilege has been the subject of much discussion for many years, but absolutely noth- ine has been done to abolish it. Under the existing law the furtherance of private interests at the expense of the public is technically lawful. Anything uttered by a member of Congress on the floor goes into the Congressional Record and is sent through the mails free, and it is not altogether necessary that it shall be an open statement or discussion on the floor. It is permis- sible to run in almost any old thing at any time, whether it has any bearing on public affairs or nat. In some in- stances the privilege is legitimately used, as when a member actually makes a speech on some matter of in- terest to his constituents back home, but that the framers of the original franking rule ever intended that po- litical speeches and documents should add to the deficit in the Post Office Department, is not believable. Es- pecially when this deficit has to be made up by burdensome postage ex- actions for the transmission of news- papers and periodicals, educational and entertaining 1m character. With all this expressed sympathy for the farmer by the various candidates, politicians and others, no one seems to have advanced anv plan for dispos- ing of the crowning evil of the prob- lem. i. e. prohibitive railroad charges on farm products. President Coolidge’s position on the farm relief bill was eminently sound, but if his veto mes- sage hyd incorporated a suggestion looking to an investigation into trans- portation charges, he would have made a move in the right direction even if Congress could not have discovered the point. Michigan potato growers who are located reasonably close to the point where their wares are disposed of could tell and show the politicians where the real difficulty rests in the raising of tubers. and the farmers of Kansas, could offer another view on wheat which would prove interesting. It is all very well to harp on the subject of waterways, but they will never solve this problem. They may eventually be constructed, but as fast as water lines of transportation are established they will be taken over by the rail interests and another dream dispelled. Harping on the woes of the farmer, without constructive programs to submit to him, may make pot boil- ers for the newspapers; but if arrange- ments are made ito transport his prod- ucts to market without his being the victim of tholdups, the aforesaid agri- culturist will get along very nicely, and not require being fed up on this talk about government paternalism. It is doubtful if any other big city in the world has a milk supply com- parable with that of Los Angeles. New York, according to an official report, gets its daily supply of milk from “45.000 different sources, or approxi- mately 450,000 cows, some of them in Ohio, Pennsylvania and Canada.” Some of New York’s milk comes from points 450 miles away, and the closest points of supply are forty-four miles away. Practically all the milk Los Angeles consumes, on the other hand, comes from within a radius of ninety miles, and most of it is produced by dairy specialists. On one huge ranch in Los Angeles county there are 1400 head of cattle, and there are a number of herds of 500 or more. The milk and cream out here are costly, but the quality is prime; and while the use of preservatives is strictly forbidden and the rule is enforced to the letter, their lasting ualities are wonderful. Easterners, particularly, are finicky about the quality of their milk, and any dairyman who did not maintain a high standard would soon lose out. The chief reason for this high standard lies in the fact that the milk producer, through specialization and organiza- tion, delivers his own product to his own customers, and thereby lessens the possibility of interference by milk inspectors. Forty miles away from Los Angeles, is Mount Baldy, better known as “Old Baldy,” upon the summit of which Will Rogers says the movie men place snow for ‘scenic effects. They must be kept fairly busy, for every morning [ make a visionary survey of this land- mark, and incline to the idea that the supply is in mo wise diminishing. A friend of mine, whose acquaintance I formed on my Hawaiian trip last year, took me up there, or at leasit 6,500 feet upward, to spend a week end in his comfortable cottage, the other day, and it sure was getting back to nature with a vengeance. Old Baldy is quite devoid of vegeta- tion on its pointed dome ard its huge sides. of decomposed granite give credit for more snow ‘than is really there, or of snow at a lower altitude than it really exists. There have been many hikers who have seen the extensive panorama of Southern California from this hoary old peak, but I cannot truthfully say that I am one of them, for our camp- ing place, where we arrived comfort- ably in an automobile, still lacked a good mile from the summit, and it re- quires a tramp of fully ten to cover the one mile. But it will only be a short time before the humble flivver will land, panting and exhausted at its pinnacle. A new road has begun to scale the Northeast slope of the moun- tain. It crosses a ridge that divides San Antonio and Lytle Creek canyons, close to where we are located, and when it is completed ithere will be the chance of demonstrating that gasoline properly applied, will take you almost anywhere. Even from the porch of our tempor- ary cabin home, the panoramic view is most wonderful. This is one of the areas which teemed with life during the old mining days, and evidences of ac- tivities of eighty years ago are inter- esting and in a fair stage of preserva- tion. Right here is an old cabin which was one of a group of buildings erect- ed in those ancient times though its use was discarded a quarter of a cen- tury ago, not because the gold petered out, but for ‘tthe reason that modern civilization required waters of moun- tain streams for domestic and other purposes and the mine wash clogged up the pipes in the valles. Also some sort of mineral stained the waters so that they did not, at least look fit for human requirements. A perpetual in- junction was granted and tthe con- sumers of the water stopped operations of the mining company as dry-washing (Continued on page 31) On junction FOR SALE Scottville Hotel Address HOTEL MELLOR, Scottville, Mich. of two trunk lines—U.S.10 and U.S.31. Doing good business. Very good offer if taken at once. CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION HOTEL CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE, MICH. Up-to-date Hotel with all Modern Conveniences—Flevator, Ete. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 United Detective Agency, Inc. Michigan Trust Bldg. GRAND RAPIDS, MICHIGAN CIVIL CRIMINAL and INDUSTRIAL WORK Only Bonafide and Legitimate Detective Work Accepted PHONE—6-8224 or 4-8528 If No Response Call 2-2588 or 8-6813 Dictagraph and Auto Service Associated With CSRLES MERCHANTS’ POLICE CHARLES RENNER HOTELS Four Flags Hotel, Niles, Michigan, in the picturesque St. Joseph Valley. Mishawaka Hotel, Mishawaka, Indiana Edgewater Club Hotel, St. Joseph, Michigan, open from May to October. All of these hotels are maintained on the high standard established by Mr. Renner. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. hy i iY, i “ «i iT wa ’ Michigan State Normal College Opened in 1852 Educational Plant Campus of one hundred acres. Ten buildings with modern equipment. Training School, including Elemen- tary and High School Departments. Certificates and Degrees Life Certificate on completion of Three Years’ Curricula. A. B. and B. S, Degrees on com- pletion of Four Year's Curricula. Special Curricula Home Economics, Kindergarten, Physical Education, Public school Music, Music and Drawing, Draw- ing and Manual Arts, Commercial, Rural, Agricultural, Special Edu- cation. Normal College Conservatory of Music offers courses in Voice, Piano, Organ. Violin, Band and Orchestra. Fall Term Begins September 25, 1928. Write for Bulletin and list of rooms. Rooming houses for womes studests offer a single bed for every girl. Cc. P. STEIMLE, Registrar YPSILANTI, MICHIGAN The Pantlind Hotel The center of Social and Business Activi- ties in Grand Rapids. Strictly modern and fire- proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. 24 HARDWARE Michigan Retail Hardware Association. President—Herman Dignan, Owosso. Vice-Pres.—Warren A. Slack, Bad Axe. Secretary—A. J. Scott, Marine City. Treasurer—Wiliam Moore, Detroit. Suggestions in Regard to the Stove Department. The question of securing the farm trade in stoves is bound up with the still larger question of how to meet mail order competition. For the mail order campaigns are directed largely to securing the trade of the rural dis- tricts. The farmer has, indeed, been brought nearer to town by the advent of the automobile and good roads; but he lives to some extent apart from local stores, gets his newspaper late, and is in many other respects out of with the dealer. He is quite naturally prone to pay heed. therefore, to the attractively il- the mail order touch local more lustrated catalogues house sends out. In considering what he can do to improve his stove trade with the farm- ing classes, the hardware dealer will find that, the question pretty well nar- rows down to ways and means of com- bating the mail order The problem is not so serious as it seems, house. where the dealer is prepared to face facts as they actually are. Every dealer knows that he can do better by his customers than the mail order house can. But can he convince them of the fact that he is giving bet- ter value? He can—when he gets the chance to present the facts to them. Unfortun- ately for dealers of the passive type, farnrers do not drive in from the. back forties ‘to consult town merchants in regard to stoves. They turn to the jonly data they have on hand—the latest mail order catalogue. The mail order house thus has the argument en- tirely to itself. The situation, therefore, down*to this: How can the local hard- ware dealer get his case effectively be- ‘fore his rural customer? narrows The best method of getting the farm- er’s eye is to advertise liberally in the newspapers which can establish their claim to a good circulation in the country districts. The space used in weekly editions is, however, often ren- the laziness of the advertiser. He instructs dered useless by carelessness or the printer to “lift” his advertisement as it stands from the daily edition and use it in the weekly. Perhaps he has been advertising hockey sticks, electric lighting fixtures and electric fans. Yet this advertisement goes out to country readers just the same. Or, where, with the development of rural free delivery and edition weekly the farmer takes the same daily as the city the better mail service, the has been dropped and customer, advertisement he reads is an advertisement primarily designed for city readers. To tising addressed to rural readers shon'd be thoroughly effective, adver- be written solely with the rural reader in view. His requirements are differ- ent from those of the city customer: and the dealer should concentrate on meeting those requirements. Special MICHIGAN TRADESMAN advertising for rural customers is em- inently worth while. There are other means of reaching The hardware dealer can meet the farmer on common ground at the fall fair. a golden opportunity for the hardware dealer to sell to country customers. Every farmer for the farmer. The fall fair presents who - wants stoves miles around is pretty sure to attend, and to look over every exhibit on the grounds. The dealer who puts on a stove exhibit can be morally certain that every farmer or farmer’s wife on the grounds will scrutinize it. One firm in a city of 12,000 people takes good advantage of the local fall fair. liberal in the main building, which-is devoted This firm secures space to showing a full variety of stoves, ranging from the small oil stove to A table in the center is piled with literature, which is handed to all Through this medium the salespeople not practically all the farmers within buying radius but place in their the most pretentious range. out comers. merely meet hands strong. salesmaking arguments in printed form. Names of prospects are secured, and actual sales made. The direct sales from the ex- hibit more than pay for the incidental outlay. One of the most powerful factors in securing and retaining the farm trade Tt will pay the dealer to get away from his is the dealer’s own personality. store at times and drive out through the surrounding country, meeting farm customers and prospects. One dealer puts in several weeks in the winter in this The weather makes it decidedly uncomfort- able at times, but the roads are usual- ly hard, which makes travel easy. And business is slack, both in the store and sort of. missionary work. on the farm; the hardware dealer can spare the time and the average farmer is glad of a chance to gossip. The amount of business actually done on these trips may be inconsiderable; but that farmer wants a paint, or some other item, there is one hardware dealer he knows personally to whom he will inevitably turn. when stove, or Prospect lists of good farmers should be kept; and circulars and advertising matter should be sent to these regular- ly. In following up rural customers, the rural telephone can often be used to Throughout, it should be borne in mind that personal contact is that what might be called “gossip” is rarely if ever wasted; and good advantage. an important factor; time spent in that the hardware dealer who has the least to fear from mail order competi- tron is the hardware dealer who knows his rural customers personally. There is another important matter in connection with the stove department that merits attention. Jt concerns, not but all It is the need of a good fol- merely farm customers, cus- tomers. low up stove policy Not a follow-up sales campaign, but a following up of actual sales. “Our satisfied are best advertisement” is a familiar slo- gan. Nothing advertises a hardw-- dealer or his line of stoves quite so effectively as the fact that the people who have bought them swear by them customers our September 5, 1928 NEW AND USED office furniture. 7 N. IONIA AVE. STORE FIXTURES ’ Show cases, wall cases, restaurant supplies, scales, cash registers, and Grand Rapids Store Fixture Co. N. FREEMAN, Mgr. Call 67143 or write Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars BROWN &SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle I ED The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS “te wie MICHIGAN oe Only one small service charge. ing fees or any other extras. References’ Any Bank or Chamber New York City. MR. STOWE Says: We are on the square. So will you after you have used our Collection Service. No extra commissions, Attorneys fees, List- of Commerce of Battle Creek, Mich., or this paper, or the Michigan Retail Dry Goods Association. 9 es e e Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of TE THE BEST THREE AMSTERDAM BROOMS 2a V As White fwan GoldcBond AMSTERDAM BROOM COMPANY 41-55 Brookside Avenue, Amsterdam, N. Y. ; ote i September 5, 1928 insead of at them. So that it is worth a good deal for the hardware dealer not merely to satisfy his stove cus- tomers but to keep them satisfied. Hence the importance of following up stove sales to insure satisfaction to the .customer. It is not enough to sell a stove or furnace and then to assist in its in- stallation and early operation. The dealer makes that sale should keep a record of it in a convenient card index file, which from time to time will remind him of the moral duty he who owes his customer and business duty he owes himself, to see that the cus- tomer gets thorough satisfaction with his bargain. The first named duty covers the ob- ligation, whether spoken or not, to give the customer satisfactory per- formance for a term of years. The last named duty is to insure the deal- er himself and the line he handles the inestimable benefit of making good beyond all question. When Mrs. Smith’s range becomes cranky, burns the biscuits and leaves soggy mass, the whole street knows about it inside a week and Mrs. Smith’s whole circle of acquaintances about if in a month. And who is blamed? Mrs. Smith, for not having cleaned out the flues since she bought the range? Not at all. The blame is loaded, and load- ed heavily, on the crooked dealer who sold her a defective stove, and on the Which is the worst kind dealer and the cake a heavy, know stove itself. of advertising for stove alike. Tt should be at the time of sale that the stove is still under the store’s care. One dealer emphasizes this when- ever he makes a sale. First, the stove is set up and connected, and the pur- chaser is carefully instructed in its use. Then, a printed set of directions is hung up in the kitchen, so that there can be no mistake as to what to do. Then the dealer says: “Now, Mrs. Smith, we guarantee this stove to give satisfaction. If you have any trouble whatever, telephone us right away, and we will atend to it at once. Remember, if there’s any- thing you don’t understand, or any- thing that doesn’t work as it should, don’t hesitate .a expressly understood telephone us, and minute.” Mrs. Smith inevitably runs into trouble. As long as there are stoves, there will be people who will leave back drafts open, neglect or forget to clean flues, pour grease and garbage on the grates to clog drafts, and in- dulge in similar misguided perform- ances. Then, instead of rushing to the backyard fence, and complaining to her neighbor, Mrs. Smith hurries to the telephone and calls the store. The stove man comes down forthwith, blandly helps Mrs. Smith to discover her mistake, gets the stove going right, and incidentally demonstrates that the store and the dealer are there to see that the stove makes good. Hardware dealers can learn some- thing about service from an experi- ence that came to light not long ago. A large furnace manufacturer had an exasperated complaint from a man in MICHIGAN TRADESMAN an isolated part of the North country, regarding a defective furnace. That furnace had been installed seventeen years before. The manufacturer was pretty positive that, even after all that time, the furnace should still be giving good service, and that the trouble was in the handling. That made no differ- ence. It was their furnace, built after years of effort and experiment, on a good honest foundation of flawless ma- terial and workmanship, and it would be business suicide for the firm to allow that one furnace, in a new and growing section of the country, to give their entire product a bad name. An expert motored a couple of hun- dred miles to make that furnace be- have and to tactfully show the owner just where the fault lay. That trip ‘Satisfaction and Service after Seventeen Years” is a cost money. But mighty good advertisement. A hardware dealer had complaints from a customer regarding a_ balky stove. It was an old model of the line he still handled, and had been years in use. The owner declared it was no good, too old, had been getting worse right along, and he intended to throw it out and get some other make of stove that would give satisfaction. The dealer sent out his trouble man to investigate. It took him about three minutes to discover that in all the years it had been in use that stove had never been cleaned. A little work, a little tactful talk, and—well, when that customer does replace the stove, he will replace it with a newer pattern of the same line. But just now he won't replace it, because it is giving perfect satisfaction, and the man in- stead of complaining is telling every- body how good it is and how the firm that sold it stands right behind it. Victor Lauriston. —_—_- > __ Fifteen New Readers of the Trades- man. The following new subscribers have been received during the past week: A. H. Williams, Pentwater. National Grocer Co., Manistee. Carl Kieling, Manistee. James Hansen, Manistee. C. E. Maddock, Benzonia. Central State Bank, Beulah. Oxley Hardware Co., Beulah. O. E. Barker, Beulah. Burns Grocery Co., Traverse City. F. N. Andrews, Elk Rapids. William Cannon, Ionia. Zoet Bros., Holland. H. E. Downing, Nashville. Eri C. mathews, Norwalk. ——_>~-~ Independent Advantages Chains. A. bright, progressive retailer ex- pressed it this way: Over the We independent retailers can match the chains in any of their methods ex- cept the buying. It looks to me as if they will have the edge over us in that. The advantage is not great. but it is some advantage. On the other hand we independent dealers have im- portant advantages over the chains, and we can gradually reduce the differ- ence in buying advantage. The big thing for us is to run better looking stores and with better display and selling methods. TER MOLEN & HART Steam Tables and Coffee Urns Built and Repaired Successors to Foster Stevens Tin Shop, 59 Commerce Ave. GRAND RAPIDS, MICHIGAN Link, Petter @ Company (Incorporated ) Investment Bankers 7th FLOOR, MICHIGAN TRUST BUILDING GRAND RAPIDS, MICHIGAN E IRIN S7 * My HANDY PACKAGE QUALIFIED SS ee CANDIES fe el ea Tey ek) Moh aes ee A Wonderful 10c Seller Sixteen different kinds of popular candies are put up in this attractive package. A Beautiful Display PACKED BY NATIONAL CANDY CO., INC. PUTNAM FACTORY GRAND RAPIDS, MICHIGAN J. CLAUDE YOUDAN ATTORNEY AND COUNSELOR Special attention given creditors proceed- ings, compositions, receiverships, bank- ruptcy and corporate matters. Business Address: 421 Kelsey Office Building, GRAND RAPIDS, MICHIGAN Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN 25 BIXBY OFFICE SUPPLY COMPANY GRAND RAPIDS, MICHIGAN COCOA DROSTE’S CHOCOLATE Imported Canned Vegetables Brussel Sprouts and French Beans HARRY MEYER, Distributor 816-820 Logan St., S. E. GRAND RAPIDS, MICHIGAN I. Van Westenbrugge Grand Rapids - Muskegon truck Service Central Western Michigan DISTRIBUTOR ‘‘Best Foods”’ Salad Dressing ‘“‘Fanning’s’’ Bread and Butter Pickles Alpha Butter Saralee Horse Radish OTHER SPECIALTIES || The Brand You Know by HART | Look for the Red Heart on the Can LEE & CADY Distributor 2 Expert Chemical Service Products Analyzed and Duplicated Process Developed and Improved Consultation and Research The Industrial Laboratories, Inc. 127 Commerce Ave. Phone 68497 Grand Rapids, Mich. ay AT Stonehouse Carting Co. Let us take care of your hauling troubles. 338 Wealthy St. S. W. Phone 65664 CASH REGISTERS — SCALES NEW AND USED Expert Repair Service Remington Cash Register Agency 44 Commerce Ave., S. W. Phone 67791 GRAND RAPIDS, MICH. Seely Manufacturing Co. 1862 - - 1928 Flavoring Extracts -— Toilet Goods A standard of quality for over 60 years SEELY MANUFACTURING CO. 1900 East Jefferson. Detroit Henry Smith FLORALCo. Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 DRUGS Michigan Board of Pharmacy. President—J. C. Dykema, Grand Rapids. Vice-Pres.—J. Edward Richardson, D:>- troit. Director—Garfield M. Benedict, San- dusky Examination Sessions—Marquette, third Tuesday in August; Grand Rapids, third Tuesday in November. Michigan State Pharmaceutical Association. President—J. M. Ciechanowski, Detroit. Vice-President—Sumner J. Koon, Mus- kegon. Secretary—R. A. Turrell, Croswell. Treasurer—L. V. Middleton, Grand Rapids. : sd Purchasing a Profitable Drug Store. According to statistical records, there is a change in ownership of approxi- mately ten per cent. of the retail drug stores of this country every year. This means that the question: “When is a store a profitable purchase?” is fre- quently asked. One retail druggist who contemplated the purchase of a new store submitted this question, together with the facts about the store under consideration, to the Druggists’ Re- search Bureau. Professor Paul C. Olsen, in ‘his usual far-sighted and con- cise manner, answered the question as follows: “The kinds of stores which are profitable stores to buy fall into two general classifications. One is the so- called run down store in which the former owner, for one reason or an- other has been unable to take full ad- vantage of his opportunities and the business possibilities of the location. The new owner believes he can make much more of a success of the store than the former owner. Naturally such stores can frequently be bought for very low figures. The price paid may not be a dollar less than tthe store is worth but its potential value may be greater. The proprietor who goes into such a store has the opportunity, there- fore, to profit not only from the in- creased business he is able to create but also from the increased value which the store acquires under his suc- cessful management. When he sells the store he thus obtains a speculator’s profit upon the increased value of the store. “The other kinds of stores which are bought by successful druggists are those which already have achieved a large part of their maximum growth and ‘the new owner simply hopes to continue to obtain profits similar to those earned by the previous success- ful owner. From your description, the store which you are considering, ap- pears to fall into this second class. My reason for this belief is as follows: The store is reported to you to be do- ing an annual volume of $42,000 from which the proprietor is drawing a total return of $7,500. This probably means that he is earning a salary of about $3,- 000 a year and profits from the con- duct of the business of about $4,500. You will see at once that $4,500 profit on a business of $43,000 is more than 10 per cent. profit and 10 per cent. is a rate of profit which is obtained only by the most successful and ably man- aged drug stores these days. If you were to take ‘the stor¢, therefore, your problem would be to maintain the pres- ent volume and profits, because ap- parently the store has passed its period of rapid growth. The rental asked is MICHIGAN TRADESMAN entirely reasonable for the amount of business done provided the terms of the lease are satisfactory. The total value of $9,000 upon stock and fixtures may indicate several things which it would be well for you to consider. Of course I do not know how much of this $9,000 is fixtures, but assuming that $3,000 of it is fixtures, that leaves a stock of merchandise worth only $6,- 000. The sales of $42,000 indicate mer- chandise costs of $25,000 to $30,000. Therefore if this $6,000 figure which I have assumed is the actual stock the store ts getting a turnover of 4 to 5 times a year, which is better than many stores obtain. On the other ‘hand it is well to remember that the business of a drug store in a summer resort town is extremely seasonal. Therefore, if this $6,000 stock (or whatever the ac- tual figure is) represents only winter stock you can see readily enough that in a few weeks you will be called upon to make heavy expenditures for new lines to meet the demands of the sum- mer trade. “The price of $18,000 asked for the store, therefore, consists of $9,000 for stock and fixtures and $9,000 for good will. In other words you are asked to pay $9,000 for the opportunity to make the profits which the proprietor says the has been earning in the past. These profits, as I mentioned before, probably amount to about $4,500 a year according to the figures that are given. This means, therefore, ‘that you will work the first two years in this store for the mere wages ‘to which you would be entitled for managing such a store, because the profits the business earned during these two years a total of $9,000, would go to repay the $9,000 payment you made for goodwill. This is allowing you tthe salary you suggest- ed of $250 a month or $3,900 a year. “Of course the other $9,000 which you are asked to pay for stock and fixtures is by no means a fixed quan- tity. While the stock and fixtures may be worth that to a skilled merchant they might be only a liability to any- body else. It is well to consider this fact. My suggestion is simply this, ask yourself whether or not you are best fitted to maintain a store already being successfully operated or whether your talents le in the direction of building up a run down store. Also deetrmine for yourself whether or not the future possibilities of conducting the store seem ‘to contain sufficient re- wards to repay you for the necessary sacrifice of two years probable profits in order to pay for the good will.” —_—_2.- 2 Preparing To Meet New Competition. Each year finds many drug stores confronted with the necessity of meet- ing the competition caused by new stores established in their immediate vicinity. One retail druggist who was confronted with such a situation sub- mitted his financial statement to the Druggists’ Research Bureau for criti- cism, in order that he might more in- telligently plan his future activities. Committeeman Olsen of the Bureau, in analyzing ‘the statement of this drug- gist and commenting thereon, wrote as follows: “According to the figures noted in your statement, your income and ex- penses during 1927 were as follows: ales ee ee $40,405.20 Cost of goods sold ~------- 26,807.82 Gross margin —...- = $13,597.38 Expenses Mri 2,605.25 Dee 113.20 Gane oo 318.03 Depremation 2.2 -.- 300.00 it 8 224.00 Supplies. 2 114.31 Advertsing... 667.75 Renae 0 533.52 Pigtee 373.32 5,249.38 (Owner's Salary £02000 3,120.00 Probe 2 $ 5,228.00 The cost of the goods which you sold during the year was 66.3 per cent. of sales. This is excellent. The secret of tthe profitableness of your business, however, is in your low operating ex- penses. The expenses which you have listed amount to only 13 per cent. of sales. However, in addition it is fair to include a salary for yourself, be- cause if you were not actually engaged in the conduct of this business, you would expect to receive a salary doing similar work for someone else. A sal- ary of $60 per week for the conduct of a business of the size of yours and profitableness is certainly little enough. This is 7.7 per cent. of sales, making a total of your operating expenses 20.7 per cent. of sales. This leaves you a profit from the conduct of the busi- ness of $5,228 which is 13 per cent. of sales. Biased upon these facts itt seems to me that you are entirely justified in going ahead with your plan of adding a registered pharmacist to your store instead of a boy. After all the one thing that distinguishes the drug store of to-day from all other stores is the professional services that it is capable of rendering. You are faced not only with the competition of the new drug store which is being established but with ‘the competition of the other stores in your vicinity which sell a few or many of ithe lines which you also carry. Your own opportunity therefore to differentiate yourself from this com- petition is to provide the professional services of registered pharmacists, something that only drug stores can provide. One of the particular advan- tages of a registered pharmacist, aside from his absolute necessity in the pre- scription department, is the knowledge which this education, training and ex- perience give ‘him in the sale of the hospital and sick room supplies and other lines that you sell. The founda- tion for success in salesmanship ts knowledge of the merchandise being sold and no one is more likely to have acquired this knowledge than a regis- tered pharmacist. Personally I think you got a bar- gain when you were able to buy the building which you occupy for $5,000. A drug store property capable of pro- ducing sales of over $40,000 surely has a rental value of $800 to $1,600 a year and this in ‘turn indicates a property value for nothing more than a store ‘so situated of $8,000 to $16,000. September 5, 1928 Basis on Which Mr. Jennings Retires. Palmyra, Wis., Sept. 4— Having reached the age of seventy-four years, after serving ‘the drug industry for fifty-six years through the Jennings Manufacturing Co., Mr. C. W. Jen- nings, Sr., has definitely decided to throw off the intertwining strings of business by turning over the perfumery end of his company to the Druggists’ National Home, under a plan whereby the Home will take over the trade- marks and special lines of his perfumes on the basis of the inventory price of the unfinished products, so that Mr. Jennings will receive only his actual investment in the material on hand. Mr. Jennings is making a donation to the Druggists’ National Home of the trade-marks, good will, advertising matter, and all of the machinery used Chas. W. Jennings, Sr. in the manufacture of this wonderful and well liked line of toiletries. C. W. Jennings, Jr., will take over the flavoring extract end of the Jen- nings Manufacturing Co., continuing to operate it under the name of ‘tthe Jen- nings Flavoring Extract Co. Having done business with the drug trade all these years, Mr. Jennings feels an unusual tie of friendship and a de- sire to help ‘the poor, unfortunate drug- 1 National Home for Druggists. gists who have been a contributing factor in ithe past success of tthe Jen- nings Manufacturing Co. It is Mr. Jennings’ thought that if the retail druggist and his clerk will get in back of this fine line of toilet luxuries, it will provide an income for the Home which will take this insti- tution out of the beggar class, placing rt on a self-sustaining basis. It is Mr. Jennings’ thought, also, that the drug- gists should be amply repaid for their efforts in behalf of this line and under this arrangement, while they are help- ing the Home, they will also be help- ing to get profits for their stores. With this 'thought in mind a special deal is being offered the retail drug- gists, paying them more than 6634 per cent. profit on tthe selling price and more than 200 per cent. profit on the purchase price. Paul J. Mandaback, Sec’y. Aigo September 5, 1928 MICHIGAN TRADESMAN 27 Settling estates uncer wills is a special- ized part of our work and many well-known men in this community have named us in their wills to act as executor and trustee. THE M\IcHIGAN [RUST COMPANY GRAND RAPIDS peememmannen DRUG STORES The demand for Seely’s Parisian Balm is inereasing daily. b.@ adve.ti:ing camyaign | The S Quality p 19.0 JEFFER ON AVE., | AND DEPARTMENT STORE xy stocking Parisian Balin now. eely Manufacturing Co. roducts for more than 60 years DETROIT, MICHIGA Anticipate our N Specially Selected School Supplies All our School Supplies are the best that we can find and we take par- ticular pains in selecting the same so our custo- mers will have the best we can find. So why not buy of us and make your store the real SCHOOL HEADQUARTERS of your city. We carry at all times complete line of PEN and PEN- CIL TABLETS, Note Books, Pens, Pencils, Leads, Propelling Pencils, Art Gum, Artist’s Brushes, Composition Books, and_ Books, ing Tablets, Spelling Tablets, Card- board, Examination Tablets, Crayons, Chalk, Memorandum Books, Water Pencil Scholars Companions, Paper Fasten- ers, Paper Clips, Blotting Paper, Slate Inks, Mucilage, Files, Waste Paper Baskets. Drop in and see our line or ask our Theme Paper Colors, Paint Boxes, Pencils, Penholders, salesmen. Draw- _ Ghee OUSTLESS SCHOOL CRAYONS zp GRADE MOISELESS wEarect Boxes, Pastes, Tne American Crayon Coa. pO smo wiw Yoas USA Hazeltine & Perkins Drug Company MANISTEE Michigan GRAND RAPIPFS WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acids 3oric (Powd.)-. 10 @ 20 Borie (Xtal ~.15 @ 25 €arbolHe —..-.._- 38 @ 44 (itvie 2 53 @ 70 Muriatic =... 34%@ 8 INEICG;: 9 @ 15 Omatie . 28 15 @ 25 Sulphurie ..____ 3%@ 8 (Partanie (0. 52 @ 60 Ammonia Water, 26 deg.__ 06 Water, 18 deg.-. 054%@ 13 Water, 14 deg.-. 04%@ 11 Carbonate —.._.- 20 @ Chloride (Gran.) 09 @ 20 ® - a Balsams Copatha —..__.- 1 00@1 25 Fir (Canada) -_ 2 75@3 00 Fir (Oregon) -. 65@1 00 Peru... 3 00@3 25 OlG 2 2 00@2 25 Barks Cassia (ordinary) 25@ 30 Cassia (Saigon) -. 50@ 60 Sassafras (pw. 60c) @ 50 Soap Cut (powd.) O06 ooo 20@ 30 Berries Cubed 2.2... @1 00 Bish: 2230. a @ 25 JUDEPOr —.. 10@ 20 Prickly Ash _.... @ 75 Extracts Licorice __. 60@ 65 Licorice, powd. -. 60@ 70 Flowers Arpbieg. 2 Chamomile (Ged.) Chamomile Rom. 50 Gums Acacia, Ist _....~ 50@ 55 Acacia, 2nd _... 45@ 50 Acacia, Sorts _.. 20@ 25 Acacia, Powdered 35@ 40 Aloes (Barb Pow) 25@ 35 Aloes (Cape Pow) 25@ 35 Aloes (Soe. Pow.) T5@ 80 Asafoetida —_____ 50@ 60 POW 2 75@1 00 Campnoer oo 3 0. 5@ 90 Guaiag 22.0 @ 60 Guaiac, pow'd —- @ 70 INO 2 @1 25 KXino, powdered__ @1 20 Rivera 22.2 @1 25 Myrrh, powdered @1 35 Opium, powd. 19 65@19 92 Opium, gran. 19 65@19 92 Shenae . 65@ 80 Shelae 2. 75@ 90 Tragacanth, pow. @1 75 Tragacanth ___. 2 00@2 35 Turpentine ~_---. @ 30 Insecticides APsenie ooo 08@ 20 Blue Vitriol, bbl. @ 08 Blue Vitriol, less 0914@17 LBordea. Mix Dry 12@ 26 Hellebore, White powdered —____- 18@ 30 Insect Powder. 42%@ 50 Lead Arsenate Po. 13144@30 Lime and Sulphur Dry 2... OS@ 22 Paris Green -... 24@ 42 Leaves Bueny <2 @1 05 Buchu, powdered @1 10 Sage, Bulk -.-___ 25@ 30 Sage, % loose __ @ 40 Sage, powdered__ 85 Senna, Alex. -... 50@ 75 Senna, Tinn. pow. 30@ 35 Uva Ursi 20@ 25 Oils Almonds, Bitter, ue 2. 50@7 75 Almonds, Bitter, artificial __.._. 3 00@3 25 Almonds, Sweet, true 22. .-- 1 50@1 80 Almonds, Sweet, imitation -_._ 1 00@1 25 Amber, crude —-. 1 25@1 50 Amber, rectified 1 50@1 75 Anise 222-035 25@1 50 Bergamont —_-. 9 00@9 25 Cajenut ..-..-° 2 00@2 25 Cassia _.. 5 00@5 25 Caster 220 55@1 80 Cedar Leaf —.-. 2 00@2 25 Citronella __-.-- 1 00@1 20 Cloves 3 00@3 25 Mucdanut —. 27%@ 35 €od Eievr .....- 2 00@2 45 Croton 2 2 00@2 25 Cotton Seed ---. 1 35@1 50 Cuhebs 50@6 75 Migereon _._____ 00@6 25 Eucalyptus ---. 1 25@1 50 Hemlock, pure-- Juniper Berries_ Juniper Wood — Lard, extra .... Lard, Ne. I _.__ Lavender Flow_- 00@2 25 75 50@1 75 55@1 65 25@1 40 00@6 25 Or er ee OO oe Oo ese Lavender Gar’n. 85@1 20 Bemon ....... 6 00@6 25 Linseed, raw, bbl. @ 82 Linseed, boiled, bbl. @ 85 Linseed, bld less 92@1 05 Linseed, raw, less 89@1 02 Mustard, arifil. oz @ 35 Neatsfoot —..--_ 1 25@1 35 Olive, pure __-. 4 00@5 00 Olive, Malaga, yeliow —_...... 2 85@3 25 Olive, Malaga, green 2 85@3 25 Orange, Sweet 12 00@12 25 Origanum, pure_ @2 50 Origanum, com’l 1 00@1 20 Pennyroyal ---- 3 50@3 75 Peppermint ---- 5 50@5 70 Rose, pure 13 50@14 00 Rosemary Flows 1 25@1 50 Sandelwood, E. Eo 10 50@10 75 Sassafras, true 1 75@2 00 Sassafras, arti’l 75@1 00 Spearmint ~----- 8 00@8 25 Srerm. —. 2 150@17 Tany 7 00@7 25 Tar USP 65@ 75 Turpentine, less 65@ 78 Turpentine. bbl. _. @ 58 Wintergreen, leaf 2-2 6 00@6 25 Wintergreen, sweet birch 2.50 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed ___. 5 50@5 75 Wormwood —. 20 00@20 25 Potassium Bicarbonate -_.. 35@ 40 Bichromate | Ge | a Sromide _..--. 69@ %&6 Bromide — 54@ 71 Chlorate, gran'd_ 23@ 30 Chlorate, powd. OF “Stay 22. 16@ 25 Cyanide... _. s0@ 90 lodije ____ ss «4 GORE 8S P-rmanzanate -. 20@ 30 Prussiate, yellow 35@ 45 Prussiate,. red —. @ @ Su phate ___.__._ _ 35@ = 40 Roots Alkanmet 2... 30@ 35 Blood, powdered. 40@ 45 Calamus ...____ 35@ 7 Elecampane, pwd. 25@ 30 Gentian. powd. —~ 20@ 30 Ginger, African, powdered --_--- 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered -..-_ 45@ 60 Goldenseal, pow. 7 50@8 00 Ipecac, powd. ~~ @5 00 Hicoricé —.-.- 2 35@ 40 Licorice, powd.__ 20@ 30 Orris, powdered_ 30@ 40 Poke, powdered_._ 35@ 40 Rhubarb, powd -- @1 00 Rosinwood, powd. @ 50 Sarsaparilla, Hond. ground —_-____- @1 10 Sarsaparilla, Mexic. @ 60 Sonitle 22 35@ 40 Squills, powdered 70@ 80 Tumeric, powd.._. 20@ 25 Valerian, powd._- @1 00 Seeds Anise @ 35 Anise, powdered 35@ 40 Bird. te 2. 13@ 17 @anary 22. 10@ 16 Caraway, Po. 30 25@ 30 Cardamon ------ @3 00 Coriander pow. .40 30@ 25 Dil 2 15@ 20 Fennell -...__ 35@ 50 Miaw 2222 7@ 15 Flax, ground -- 7™@ 15 Foenugreek, pwd. 15@ 25 Hemp 8@ 15 Lobelia, powd. -- @1 60 Mustard, yellow 17@ 25 Mustard, black-_. 20@ 25 Poppy -.--------- 15@ 30 Quince _.-____. 1 00@1 25 Sabadilla ...-___ 45@ 50 Sunflower --.--- 12@ 18 Worm, American 30@ 40 Worm, Levant — 6 50@7 00 Tinctures Aconite —..___._ @1 80 Aloes @1 56 Arnica, — 2. @1 50 Acafoetida ------ @2 28 Belladonna __---- @1 44 Benzoin ......__. @2 238 Benzoin Comp’d_ w2 4 Buehy @2 16 Cantharides ___. @2 52 Capsicum —..— @2 28 Catechu 22.2 @1 44 Cimchona —..___. @2 16 Colchicum —_._.. @1 80 Cubebs _.. 2 76 Digitalis. ......-.. @2 04 Gentian _._...... @1 35 Guaiag _... @2 28 Guaiac, Ammon.-_ @2 04 fodine: =... @1 25 Iodine, Colorless_ @1 50 ran, Clo —....___ @1 56 Kine 2 @1 44 Myrrh @2 52 Nux Vomica —__. @1 80 Coin 2. @5 40 Opium, Camp. -- @1 44 Opium, Deodorz’d @5 40 Rhubarb Z Paints Lead, red dry —- 18%4@13% Lead, white dry 13%4@13% Lead, white oil. 134@13% Ochre, yellow bbl. @ 2% Ochre, yellow less 3@ 6 Red Venet’n Am. 3%@ 7 Red Venet’n Eng. 4@ 8 Putty 2. 5@ 8 Whiting, bbl —-- @ 4% Whithe 5% @10 L. H. P. Prep... 2 90@3 05 Rogers Prep. -- 2 90@3 05 Miscellaneous Acetanalid —_.._ 57@ 75 Alum 2 Os@ 12 Alum. powd and ground —.....- 0o9@ 15 Bismuth, Subni- trate 2.2 | 2 883@3 08 Borax xtal or powdered -... 05@ 13 Cantharides, po. 1 50@2 Calomel ________ 2 72@2 Capsicum, pow'd 62@ csarmine 7 0 o © ~ or O1re-1H © eoe cassia Buds —._. 30@ Cloves, 40@ 9 Shalk Prepared_ 14@ 15 Chioroform ..._ 53@_ €0 Chloral Hydrate 1 20W1 50 Cocaine ... | 2 85@13 dy cocoa Butter _.. 65W 90 Corks, list, less 30-19 to 40-10% Copperas .._...__. O3@. ku Copperas, Powd. 4w 10 Corrosive Sublm 2 25@2 20 Cream ‘Tartar __ 35@ 45 Cuttle bone 40@ 50 Dextring =. 6@ 14 Joover’s Powder 4 00@4 50 ismery, All Nos. 10@ 15 Emery, Vowdered @ 15 Epsom Salts, bbls. @ 0 Epsom Salts, less 3%@ 10 Ergot, powdered __ @4 00 Flake, White -. 15@ 20 Formaldehyde, Ib. 124%4.@30 pomtnie 80@ 90 Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. @02% Glauber Salts less 04@ 10 Glue, Brown -_.. 20@ 30 Glue, Brown Grd 16@ 2 Glue, White -___ 27%@ 35 Glue, white grd. 25@ 385 Glycerine -_----- 20@ 40 Hope 2 75@ 95 OG) Ce 6 45@7 00 lodoform —__..__ 8 00@8 30 vead Acetate _. 20@ 30 face 2 @ 1 50 face, powdered_ @1 60 Menthol —_.____- 8 00@9 00 Morphine __-- 12 83@13 98 Nux Vomica —____ @ 30 Nux Vomica, pow. 15@ 25 Pepper, black, pow 57@ 70 Pepper, White, pw. 75@ 85 Pitch, Burgudry. 20@ 25 Quassia 12@ 15 Quinine, 5 oz. cans @ 59 Rochelle Salts -. 28@ 49 Sacharine -._.. 2 60@275 Salt Peter _.____ H@ 22 Seidlitz Mixture 30@ 40 Soap, green --__ 15@ 30 Soap mott cast — @ 25 Soap, white Castile, Case @15 00 Soap, white Castile less, per bar -- @1 60 Soda Ash .....- 3@ 10 Soda Bicarbonate 3%@ 10 Soda. Sal 02%@ 08 Spirits Camphor @1 20 Sulphur, roll --_. 3%@ 10 Sulphur, Subl. _. 4%@ 10 Tamarinds __.__ 20@ 25 Tartar Emetic -_. 70@ 175 Turpentine, Ven. 50@ 75 Vanilla Ex. pure 1 50@2 00 Vanilla Ex. pure 2 25@2 50 Zinc Sulphate _. 06@ 11 MICHIGAN TRADESMAN September 5, 1928 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of d caimanie For price changes compare with previous issues. = = = ADVANCED Lard Sausages Boiled and Minced Evaporated Milk Jelly Glasses Olives Flake White Soap AMMONIA Quaker, 24-12 oz. case 2 50 Quaker, 12-32 oz. case 2 25 Bo Peep, 24, sm. case 2 70 lge. case 2 25 Bo Peep, 12 APPLE BUTTER Quaker, 24-12 oz., doz. 25 Quaker, 12- doz. 3 35 AXLE GREASE 38 of.. 8 ah 2 ee a a3 6 00 10 Ib. pails, per doz. 8 50 15 lb. paiis, per doz. 11 95 25 lb. pails. per doz. 19 15 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, 10c, doz. _.._._ 95 Royal. 6 oz.. doz. ____ 2 70 Royal, 12 oz.. doz. _. 5 20 Boval, 6 ib. =. = Se Calumet, 4 oz.. doz. 95 Calumet, 8 oz.. doz. 1 95 Calumet, 16 oz., doz. 3 35 Calumet. 5 Ib.. doz. 12 74 Calumet, 10 lIb.. doz. 19 00 Rumford, 10c, per doz. 95 Rumford, 8 oz., doz. 1 85 Rumford, 12 oz.. doz. 2 40 Rumford, 5 lb.. doz. 12 50 K. C. Brand Per case 10c size, 4 doz. —____. 3 70 15c size, 4 doz. ______ 5 50 20c size, 4 doz. —----- 7 20 25c size, 4 doz. —.____ 9 20 Bec sive, 2 doz. —_.__- 8 80 SOc size, 1 doz. —_.____ 6 85 10 lb. size, % doz. ---- 6 75 BLUING JENNINGS The Oriainal Condensed -s. 3 00 Am. bKall,36-1 0z., cart. Quaker, 1% oz., Non- freeze, dozen Boy Blue. 36s. per cs. BEANS and PEAS 100 lb. bag Brown Swedish Beans 9 00 Pinto Beans 9 Red Kidney Beans_- 11 00 White Hand P. Beans 11 50 Cal. Lima Beans ___. 12 00 Black Eye Beans -. 8 50 Split Peas, Yellow -_ 8 00 Split Peas, Green __ 8 00 Seotch Peas _.__.--- 5 75 BURNERS Queen Ann, No. 1 and |, AES ne eat ct 35 Whee "cea. No. 1 neo 2 Gee. 2 25 BOTTLE CAPS Single Lacquor, 1 gross pkg., per gross ___. 16 Dbl. Lacquor, 1 gross pke.. per gross _... 16% BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 85 Corn Flakes, No. 124 2 &5 Corn Flakes. No. 102 2 00 ree, me. Bee 270 oe, OO. eee 2 2 00 Sardines Hams Krumbles, No. 424 --- 2 70 Bran Flakes, No. 624 2 25 Bran Flakes, No. 602 1 50 tice Krispies, 6 oz. -. 2 70 Rice Krispies, 1 oz. ,- 1 50 Kaffe Hag, 12 1-lb. (oa ee 73 Ai Gran, 16 coz. —_— 2 28 Ail Bran; 10 oz. -..- 2 70 All Bran: % of: 20 Post Brands. Grape-Nuts, 24s _----- 3 80 Grape-Nuts, 100s ---- 2 75 Instant Postum, No. 8 5 40 instant Postum, No. 10 4 50 kostum Cereal, No. 0 2 25 Fost Toasties. 36s -- 2 85 Post Toasties, 24s 2 85 Post's Bran, 24s ---- 2 70 Pills Bran, 12s —.-_-.— 1 90 Roman Meal, 12-2 Ib._ 3 35 Cream Wheat, 18 ---. 3 90 Cream Barley, 18 ~--- 3 40 Ralston Food, 18 ---. 4 00 Maple Flakes, 24 ---- 2 50 Rainbow Corn Fla., 36 2 50 siiver Flake Oats, 18s 1 40 Silver Flake Oats, 12s 2 25 9) lb. Jute Bulk Oats, hae 2 3 30 Raiston New Oata, 24 2 70 talston New Oata, 12 2 70 Shred. Wheat Bis., 36s 3 40 Shred. Wheat Bis., 12s 3 65 Shred. Wheat Bis., 72s 1 30 Trisent, 245 22 7 Wheatena, 188 ~------ 3 70 BROOMS Jewell, doz. ~.-------- 5 26 Standard Parlor, 23 lb. 8 25 Fancy Parlor, 23 lb.-- 9 25 fx. Fancy Parlor 25 Ib. 9 75 Ex. Fey. — 26 lb. ” nd PAG 2 eee faces sia Whisk, No. = Cu eet 3 16 BRUSHES Scrub Solid Back, 8 in. ---- ) 60 Solid Back, 1 in. ---- 1 15 Pointed Ends ------ _- i 26 Stove Shaker .........-.—-—- 1 80 No. 62 -- 2 00 Peerless --..--------- 2 60 Shoe No, 42 2 25 No 2 3 00 BUTTER COLOR Dandelion __--------.. 3 85 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. ----- 12.8 Paraffine, 68 -------- 4% Paraffine, 128 ------ —_ eS Wiens 2... - -- 40 Tudor, 6s, per box .. 30 CANNED FRUIT Apples, No. 10 ____.. 6 50 Apple Sauce, No. 10 8 00 Apricots, No. 2% 3 40@3 90 Apricots, No. 10 8 50@11 00 Blackberries, No. 10 7 50 Blueberries, No. 10 __ 13 00 Cherries, No, 2 ..... 3 25 Cherries, No. 2% —.-- : 00 Cherries, No. 10 --- 13 00 Cherries, No. 10 __.. 12 50 Peaches, No. 10 Mich. 3 7 Peaches, No. 2% Mich 2 Peaches, 21% Cal. 2 25@2 Peaches, 10, Cal. —--. 8 Pineapple, 1 | Se ee 1 Pineapple, 2 sli. ------ 2 P’apple, 2 br. al. ..__. 3 P’apple, 2 br. sl. -.. 2 P’apple, 2%, sli. ----- 3 P’apple, 2, cru. -.--- Pineapple, 10 crushed 9 Pears: No. 2 ......- 3 Pears, No. 2% .... 3 Raspberries, No. 2 blk 3 Raspb’s. Red. No. 10 11 Raspb’s Black, Noe, 18 15 Rhubarb, No. 10 __--- 4 Strawberries, No. 2 _. 3 Strawh’s, No. 10 .... ll CANNED FISH Clam Ch’der. 19% oz. . Clam Ch., No. 2 Clams. Steamed. No_ 13 Clams. Minced, No. % 2 Finnan Haddie, 10 oz. 3 Clam Bouillon, 7 oz.. 2 Chicken Haddie, No. 1 3 Fish Flakes, small .. 1 DECLINED Cod Fish Cake, 10 oz. 1 35 Cove Oysters, 5 oz. — 175 Lobster, No. %, Star 2 9@ Shrimp, 1, wet ---.._ Sard’s, % Oil, Key . Sard’s, 4 Oil, Key __ Sardines, 44 Oil, k’less Salmon, Red Alaska Salmon, Med. Alaska Salmon, Pink Alaska Sardines, Im. %, ea. 10@28 Sardines, Im., %, ea. 25 Sardines, Cal. — Liae@e 25 Tuna, %, Curtis , doz. 4 00 Tuna, 4s, Curtis, doz, Tuna, % Blue Fin -. 2 25 Tuna, 1s. Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, No. 1, Corned __ Beef, No. 1, Roast _... Beef, No. 24%, Qua. sli. Beef, 3% oz. Qua. sli. Beef, No. 1, B’nut, sli. Beefsteak & Onions, s Chili. Con- Ca, Is Deviled Ham, %s Deviled Ham, %s ~~ Hamburg Steak & Onions, No, 1 _..... 3 15 Potted Beef, 4 oz. -.._ 1 10 Potted Meat, 4 Libby 50 Potted Meat, % Libby 92% Potted Meat, % Qua. 90 Potted Ham, Gen. %& 1 85 Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 95 Veal Loaf, Medium _. 2 25 Baked Beans Campbells 2 115 dow e cre Rm pb uo eo ho CO mm DO 68 09 on Oo bo or Quaker, 18.02. 20. 1 05 Premont, No: 2°00.) 1.25 Snider, No. 1 2. 95 nnimer, Nb. 2 1 25 Van Camp, small --.- 90 Van Camp, med. -_.. 1 15 CANNED VEGETABLES. Asparagus. No. 1, Green tips -. 3 75 No. 2%, Large Green 4 50 W. Beans, cut 2 1 mor = WwW. Beans, 10 Green Beans, 2s 1 cigt 2 os Green Beans, 10s -_ L. Beans, 2 gr. 1 35@2 re Lima Beans, 2s,Soaked 1 15 Red Kid, No. 2 --.__. 1 26 Beets, No. 2, wh. 1 75@2 40 Beets, No. 2, cut 1 10@1 26 Beets, No. 3, cut --.. 1 60 Corn, No. 2, stam. _. 1 10 Corn, Ex. stan. No. 2 1 86 Corn, No, 2. Fan. 1 80@2 36 Corn, No. 10 _. 8 00@10 75 Hominy, No .3 1 00@1 16 Okra, No. 2, whole —. 2 15 Okra, No. 2, cut .... 1 74 Mushrooms, Hotels _. 30 Mushrooms, Choice, 8 oz. 35 Mushrooms, Sur Extra 560 Peas, No. 2, BE. J 65 Peas, No. 2, Jone. 1 85 Peas. No. 2, Ex. Sift. a. oe 2 25 Peas, Ex. Fine, French 25 Pumpkin, No. 3 1 85@1 6@ Pumpkin, No. 10 5 00@5 50 Pimentos. %, each 12@14 Pimentoes, %, each __ 27 Sw’t Potatoes. No. 2% 2 25 Sauerkraut, No.3 1 35@1 58 Succotash, No. 2 1 65@2 60 Succotash. No. 2, glass 2 - Spinach, No. 1 —e 12 Spnach, No. 2.. 1 60@1 4 Spinach, No. 3.. 2 85@2 60 Spirerch, No. 10. 6 56@7 90 Tomatoes, No. 2 1 20@1 30 Tomatoes, No. 3, 1 90@2 26 Tomatoes, No. 10 6 00@7 50 CATSUP, 3eech-Nut, small Lily of Valley, 14 oz.__ Lily of Valley, % pint Paramount, 24, 8s -_.. Paramount, 24, 16s __ eres: 2 Oe Bracers, 16 O80 0 Quaker, 8 oz. Quaker, 10 oz. Quaker. 14 oz. Quaker, Gallon Glass 12 00 Quaker, Gallon Tin .. 8 00 eee pat ed pe DD ND et ht OD bw ou CHILI SAUCE Snider, 16 oz. ~.....-- 3 30 Snider. 8 oz. —...... 2 30 Lilly Valley, 8 oz. .. 2 25 Lilly Valley. 14 oz. .. 8 25 OYSTER COCKTAIL. Sniders, 16 oz. ------ _- 3 30 Sniders, 8 og. —.--- -- 3 30 CHEESE. Bonuelort) 20 Kraft, small items 1 65 Kraft, American —-. 1 66 Chili, small tins .. 1 66 Pimento, small tins 1 66 Roquefort, sm. tins 2 25 Camembert, sm. tins 3 26 LOnREnOrn oe 29 Wisconsin Daisy —- --~ 27 Ban SarO oo 40 BC 35 CHEWING GUM. Adams Black Jack ----. 65 Adams Bloodberry ---- 66 Adams Dentyne __------ 65 Adams Calif. Fruit -_-- 66 Adams Sen Sen -________ 65 Beeman’s Pepsin —------ 65 Beechnut Wintergreen_ Beechnut Peppermint - Beechnut Spearmint -.- Doublemint Peppermint, Wrigleys __ 65 Spearmint, Wrgileys __ 65 Jgumey Era 65 Wrigley’s P-K —__ ----- 65 er 65 Daaherry 65 CLEANER Holland Cleaner Mfd. by Dutch Boy > 30 in case —.... = 5 50 COCOA. Droste’s Dutch, 1 Ib._- 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 36 Droste’s Dutch, 5 lb. 60 Chocolate Apples -.-. 4 50 Pastelles, No. 1 1 Pastelles, % Ib. ------ 6 60 Pains De Cafe __----- 60 Droste’s Bars, 1 doz. 2 00 Delft Pastelles ------ 15 1 lb. Rose Tin Bon Bonk 22 lL. 00 7 oz. Rose Tin Bon Bone 2 9 00 13 oz, Creme De Cara- OG fe 13 206 12 oz. Rosaces ------ 10 80 % Ib. Rosaces -.---- 7 80 4, ib. Pastelles __---- 3 40 Langues De Chats .. 4 80 CHOCOLATE. Baker, Caracas, %8 ---- 37 Baker, Caracas, 4s ---- 85 COCOANUT Dunham's 15 Ib. case, %s and %s 48 4 15 Ib. case, 4s -------- 7 15 tb. case, 4S _--__.- 46 CLOTHES LINE. Hemp, 50 ft. _.__ 2 00@2 26 Twisted Cotton, mt 50@4 00 Braided, 50 ft. ------- 5 Sash Cord __.. 3 50@4 00 HUME GROCER CO. ROASTERS COFFEE ROASTED 1 ib. Package Melrose 36 RT 2b unter: 2. 42 NeGrewW oo 40 Morton House ------~ 48 Bene oo a 37 Roval Cy 41 McLaughiin’s Kept-Fresh Gro. Co. Nat. Brands Lighthouse, 1 Ib. tins. 49 Pathfinder, 1 Ib. tins__ 43 Table Talk, 1 Ib. cart. 41 Square Deal, 1 Ib. cart. 38 Above brands are packed in both 30 and 50 lb. cases. Coffee Extracts Frank's 50 pkes. Hummel’s 5¢ 1 Ib CONDENSED Sas sag ‘608... Bagle, ¢ dos. _.------- ; 0 vacua MILK COMPOUND Hebe, Tall, 4 doz. —. 4 60 Hebe, Baby. 8 do. .. 4 40 Carolene, Tail, 4 dos.3 80 Carolene, Baby ------ 3 50 EVAPORATED MILK Quaker, Tall, 4 doz.__ Quaker, Baby, 8 doz. Quaker, Gallon, % doz. Carnation, Tall, 4 doz. Carnation, Baby, 8 dz. Oatman’s Dundee, Tall Oatman’s D’dee, Baby 5 00 Every. Day, Tali... 80 Every Day, =~ a. * 1) Pet Tan 2 10 Pet, Baby, 8 oz. CU OT OT HR OTOL OT OT -_ Oo Borden’s ee 10 Borden's Baby 5 00 CIGARS G. J. Johnson’s Brand * - Johnson Cigar, Bee 75 00 Sees Grocer Co, Brands Airedale 35 00 Havana Sweets __-. 35 00 Hemeter Champion -- 37 50 Canadian Club -_---- 35 00 Little Tom 37 50 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Webster Cadillac _.___ 75 60 Webster Astor Foil_. 75 00 Webster Knickbocker 95 00 Webster Albany Foil 95 00 95 00 Bering Apollos Bering Palmitas —. 115 00 Bering Diplomatica 115 00 Bering Delioses __.. 120 00 Bering Favorita _.._. 135 00 Bering Albas .__--- 150 00 CONFECTIONERY Stick Candy Pails Standard 20 16 Pure Sugar Sticks 600s 4 00 3ig Stick, 20 Ib. case 18 Mixed Candy Kindergarten - _-____ ow At TapeMer: 23 ee 14 4 Oo 12 French Creams -_--_ _--- 16 Paris Creams _..._...._.. 17 Grocers 2 11 Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 75 Choc Marshmallow Dp 1 70 Milk Chocolate A A 1 75 Nibble Sticks -.-.-___ Chocolate Nut Rolls — 1 85 Magnolia Choc -_--- ee Bon Ton. Choc 2. | 1 50 Gum Drops Pails Pee o- 1s Champion Gums --.-- ae Challenge Gums -.-.--.. ioe Mavorite: 4... 19 Superior, Boxes ___.---. 23 Lozenges Pails A. A. Pep. Lozenges 15 A. A. Pink Lozenges 15 A. A. Choc. Lozenges 16 Motto Hearts ---.----- 19 Malted Milk Lozenges 21 Hard Goods Pails Lemon Drops --------- 18 O. F. Horehound dps. -. 18 Anise Squares -------- 18 Peanut Squares -__------ 17 Horehound Tablets __-. 18 Couch Drops Bxs Putnam's —..._._.--..- 1 36 Smith Bros. __-------- 1 60 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 86 4 oz. pkg., 488, case 3 40 Specialities Pineapple Fudge ---.--. 22 Italian Bon Bons ...-- 17 Banquet Cream Mints_ 27 Silver King M.Mallows 1 25 Handy Packages, 12-10c 80 Bar Goods Mich. Sugar Ca., 24, 5c 15 Pal O Mine, 24, Be -... 76 Malty Milkies, 24, 5c -. 75 Lemon Bolg ...0 15 Tru Lav, 24; 60: 20 75 No-Nut, 24, $e 22. 75 COUPON BOOKS 59 Economic grade 2 60 199 Economie grade 4 60 592 Economic grade 20 00 1000 Economic grade 37 50 Where 1,000 books are ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 Ib. boxes DRIED FRUITS Applies N Y. Fey., 50 lb. box 15% N. Y. Fey., 14 og. pkg. 16 Apricots Evaporated, Choice _.-. 22 Evaporated. Fancy ---- 28 Evaorated, Slabs Citron 10 Ib. box Currants Packages, 14 oz. Greek, Bulk, Ib Dates Dromedary, 36s ______ 67 Peaches Choice 225. 16 Ex. Fancy, P.P. 18 Evap. Evap. Peel American American Lemon, Orange, aE 30 Ba 30 Raisins Seeded, Dylk oo. 8 Thompson’s s'dles blk 07% Thompson's seedless, 15 oz. California Prunes 60@70, 25 Ib. boxes_.@09% 50@60. 25 lb. boxes__@10 40@50, 25 lb. boxes__@11 30@40. 25 Ib. boxes__@12 20@30, 25 lb. boxes__@16 Hominy Pearl, 100 Ib. sacks .. 3 50 Macaronl Mueller’s Brands 9 oz. package, per dog. 1 30 9 oz. package, per case 2 60 Bulk Goods iow. (20) Why a O74 Egg Noodle, 10 Ibs. __ a Pear! Barley onester 2220 4 25 Re 7 00 Barley Grits 0 5 vw Sage East india 0 10 Taploca Pearl, 100 Ib. sacks __ 09 Minute, 8 oz., 3 dos. 4 05 Dromedary Instant __ 2 60 FLAVORING EXTRACTS JENNINGS’ PURE FLAVORING EXTRACT Vanilla and Lemon Same Price Og, 1 95 1% oz. __ 1 80 2% oz. __ 3 00 3% oz. __ 4 20 e OC 28 75 4 oz. __ 5 00 be oz. __ $ 00 6 oz, __ 3% oz. no Amersealed At It 56 Years, Jiffy Punoh 3 doz. Carton _ — 2 ae Assorted flavors, FLOUR Vv. C. Milling Co. Brands Lily White ___.___ an 8 00 Harvest Queen ______ 9 8@ Yes Ma’am Graham, Oe woman § 60 FRUIT CANS F. O. B. Granda Rapids Mason Met pint One Pint oo } HH One quart _.. _______ § 16 Half gallon ___.__ oe 25 Idea! Glass Top. Half pint __ ae oe One quart __________ 11 16 Half gallon ___. 1s : + @ u i 2 4 : i Fleischmann, per dos. 3Q September 5, 1928 MICHIGAN TRADESMAN 29 GELATINE PARIS GREEN a Pork ae Sun, per doz. 1 35 WASHING POWDERS TABLE SAUCES e fig 34 Light hogs ---------- 17 Stove Enamel, dz. 2 80 Lea & Perrin, large-- 6 00 fa 32 Medium hogs -------- 16 Vuleanol, No. 5, doz. 95 a -_ ae «= - P = Lea & Perrin, Ba 3 35 Oa and 56 0 ee 39 Heavy hogs ---------- 15 Vulcanol, No. 10, doz. 135 Brillo : a veer 1 60 Loin. med. 205 30 Stovoil, per doz. __-. 3 00 Glimaltine, 4 aca ____ 420 Royal Mint ---------- 2 40 ES Seo 27 Grandma, 100. te... 355 «|= tORee 2 0%. -------- 4 25 PEANUT BUTTER eae ~----------- - SALT Grandma 24 Larne 398 ‘Sho You. 9 on, dos, & & SPREE NS 6 Gold Dust, 100s ___--_ 400 A-!. large ---------- 4 75 Neck bones ---------- 07 Colonial, 24, 2 lb. ---- 95 Gold Dust, 12 Large 3 20 Aol gua 315 26 oz., 1 doz. case -- 6 50 Trimmings 22.0 es Ee Colonial, 36-1% ----- 135 Golden Rod. 24 426 (‘‘aner. 2 oz, --_------- 3 39 3% oz., 4 doz. case__ 3 20 Colonial, lodized, 24-2 2 00 La France Laun., 4 dz. : 60 Jell-O, 3 doz. -------- 2 85 PROVISIONS Med. No. 1 Bbis. ---- 285 Old Dutch Clean. 4 dz 3 40 TEA Minute, 3 doz. -------- t 06 Barreled Pork Med. No. 1, 100 lb. bk. 95 Octagon, 968 ---.---- 3 90 Plymouth, White ---- 1 55 Clear Back _. 25 00@28 00 Farmer Spec., 70 lb. 95 Rinso, 40s ----------- 3 20 Japan Quaker, 3 doz. ------ 2 55 Short Cut Clear26 00@29 00 l’ackers Meat, 50 Ib. 57 Rinso, 24s __---_------ 5 25 Medium 27@33 Dry Salt Meats Crushed Rock for ice Rub No More, 100, 10 Cie 37@46 D S Bellies _. 18-20@18-19 cream, 100 Ib., each 75 (4 3 85 Fancy Cee 54@59 JELLY AND PRESERVES oie Salt, 280 lh. bbl. 424 pis, No More. 20 Le 4¢@ No. i Nibbs ______ ea c Lard loek,| 60 Ib. _._-_ 40 : 1 i, uke Siflme fearon "0 ie 18 Bel Car-Mo Brand Pure ip terces 4% “Dates Salt, 320 Ih. Dol. & 08 —o i ake 85 eats vee omieen r P cca bast, dox. 9 241 Ib. Tt ou Ib. tubs _._.advance % 24, 10 lb., per bale... 245 oo Gunpowder Soe _ Sha "s psa =o — 50 Ib. tubs ___-advance %& 35, 4 Ib., per bale ---. 2 60 Sani Flush, 1 doz. -. 225 Choice ----------------- 40 ucKeye on is “a ‘1 oF 20 lb. pails ___-advance % 50, 3 lb., per bale -... 2 85 Sapolio, 3 doz. ------ 16 Wancy 22 41 : 2 ee oe 10 Ib. pails _---advance % 28 Ib. bags, Table -_ 42 Soapine, 100, 12 oz. - 6 40 JELLY GLASSES 110; ee oat 5 Ib. pails ___-advance 1 Old Hickcory, Smoked, Snowboy, 100, 10 02.400 |... Ceylon PETROLEUM PRODUCTS. 3 !b. pails ----advance 1 Co 4.59 Smowboy, 24 Large -. 4 80 ekoe, medium ------—- 57 8 oz., per doz A ” 1 ¢ 1 ti 13 Speedee, 3 doz 7 20 ” arco eats ue Sompound tierces —_-- , 7 From Tank Wagon. Compound, tubs ___--- 13% Sunbrite, 72 doz. ---- 4 00 i Ring nan Greatest OLEOMARGARINE ued Coown Gasoline _ ft Wyandotte, 48 _----- 47% Congou, Medtum --.._- 28 Red Crown Ethyl ------ : Sausages a phi i Choice ---- 35@36 Van Westenbrugge Brands Solite Gasoline -------- Scie a Congou, Fancy ---. 42@48 Carload Distributor baver 420.0 18 = og sone In Iron Barrels Frankfort —------- 21 SPICES : Oolong a : oo Medium —___.____ 39 Perfection Kerosine __ 13.6 Pork ---------------- 31 x Choice cc 46 Gas Machine Gasoline 37.1 Yea! -- oe y Whole Spices a. 50 Vv. M. & P. Naphtha 19.6 Tongue. “Jellied ------ 35 ie pe eaxdcheese -._____ 18 = eee ae. ae __- @as TWINE mee! 3S tie assia, Canton -_----_ @22 o woree oe Smoked Meats = Cassia, 5c pkg., doz. @40 Cotton, 3 ply cone -.-. 40 n tron Barrels Hams. Cer. 14-16 Ib. @29 2 Ginger, African ----~- @19 Cotton, 3 ply Balls __._ 42 Eight: 2.0 77.) Hams. Cert., Skinned = Ginger, Cochin ------ @25 + «=2oWool, G ply 18 21 Medium 2.20 W711 TG-18 tp, oo @28 = Mace, Penang _.._____ 1 39 Nucoa, 1 Ib. ----- oe Heavy 77.1 Ham, dried beef Mixed, No ft @32 Nucoa, 3 and 6 Ib. -- Ex Heavy 2 17.1 Reauehies) oe @44 Mixed, 5c pkgs., doz. @45 VINEGAR ce pa ial as ggbag -- @11% Laan ae oies @59 Cider, 40 Grain 27 ce Boile [ Nutmegs, -1 10 @59 White Wine, 80 grain._ Wilson & Co.’s Brands | o Siavn 9 o- Per case, 24, 2 Ibs 2 40 ite Wine, 80 grain__ 25 ard Go 20 @2: - o> aoe. Pepper, Black --_---- 4€ White Wi Oleo Oo arine Boiled Hams -_-- @45 Five case lots ------ 30 @ Vhite Wine, 40 grain.. 19 ‘nea : @9? lodized, 24, 2 Ibs, __-. 2 40 Certified 34 Minced Hams -- -- @21 aga aR 18 bacon 4/6 Cert. _- 24 @3 Pure Ground in Bulk WICKING eee tron Barrels Alispi : No. 0, per gross Allspice, Jamaica @35 per gross -----._ 80 Special Roll ~--------- 19 Beef Ve. : --- @39 No. s D age 65.1 Boneless. rump 28 00@38 00 Cloves, Zanzibar =. @46 No 1, per gross -.-- 1 25 Ss 65.1 Rump, new _. 29 00@32 00 Cassia. Canton _____- @28 o. 2, per gross ---- 1 60 MATCHES Beery Se 65.1 i. eee. Corkin -_--- @35 Pai Hone a 2 a Special heavy -------- 65.1 ver ustard 32 : per doz. fice 16h es Extra heavy .--------- ei Geet 20 Mace, Penang ______ oo Rochester, No. 2, doz. 50 ned, ce BGG Polarine ‘“K’" _____.__ Get Calf. 65 Pepper, Black ~. @55 Rochester, No. 3, doz. 2 00 Searchlight, 144 box.. » 00. ©Transmission Oil —__ 65.1 Pork 2 10 Nauees a EG OEE Coz. ------ 76 Ohio Red Label, 144 bx 4 2u Finol, 4 0z, cans, doz. 1 50 RICE Pepper, White @80 Ohio Blue Tip, 144 box 5 00 Finol, 8 oz. cans, doz. 2 25 Fancy Blue Rose ---- 05% Pepper, Cayenne @3i WOODENWARE Ohio Blue Tip. 720-1¢ 4 00 Parowax, 100 Ib. __-- 9.3 Fancy Head 07 Paprika, Spanish --_._ @45 *Blue Seal, 144 __ 4.85 Parowax. 40, 1 Ib. 9.6 “ROLLED OATS” ore *Reliable. 144 “> 4 99 Parowax, 20, 1 Ib. 9.7 Seasonin Bushels, n band aad 1 5 Uo Silver Flake, 12 New . wet. js e -------~ Brqcess 2 25 ee a 6 ee 75 1 Free with Ten. Chili Powder, 15c __-_ 1 35 Bushels, narrow band Quaker, 18 Regular -. 1 80 : ' Celery Salt, 3 oz. _.-- 95 wood handles ------ 1 80 Quaker, 12s Family —. 2 70 Sage, 2 oz 90 Market, drop handle 90 Safety Matches Mothers, 12s, China__ 3 80 Gan dat 138 Market. single handle. 4 50 a Nedrow, 12s, China -_ 3 25 ate 1 35 Market entra sania 1 5 Quaker, 5 gro. case-- 4° a Sacks, 90 Ib. Jute -- 3 30 Ponelty, 3% oz. --—- 325 splint. ‘aes _____.. 8 iM RUSKS chen Bouquet __.__ 450 Splint, medium ------ 7 60 MOLASSES @ oe ale Laurel Leaves -_----- 90 Splint, small ___._.___ 6 50 c Dutch bie _ Co. BORAX Marjoram, 1 oz. ____-- 90 1 In Cans . he Lead Savory, 1 oz 90 Churns Molasses 36 rou per case ___. 4 25 rT woke * Thyme, 1 oz eee 30 Barrel, 5 gal., each 2 406 . Sr s + as : 25 > 2 wee oe : La Dove, 36, 2 lb. Wh. 1. 6 6 (cia ia IIb. packages _ 326 ‘Tumeric, 2% os. - 90 fica Dove, 24, 2% Ib Wh. L. 6 20 Semdac, 12 pt. cans 2-75 12 cartons, per case __ 1 70 4». 10 02. packages -_ 4 3d oe. oo Dove, 36, 2 !b. Black 4 30 euuua : oo a 4.65 18 cartons, per case _. 255 9%. 4 Ib. packages 4 00 Pails Dove, 24, 2% Ib. Biack 3 9 omnes qt. cans %-9 236 cartons, per case -- 5 00 STARCH qt. Ga —.. 2 ab Dove, 6 10 Ib. Blue L. 4 48 ee SALERATUS nes i at See coe Palmetto, 24, 2% Ib 5 75 Arm and Hammer -- 3 75 ey wr 100 - 4 a Corn 12 qt. Flaring Gal. Ir. 6 00 NUTS—Whol Medium Sour SAL SODA ixport. 100 box __-_.. 385 ingsfurd, 40 Ibs. ---- 11% 1 de 1m taney oe 5 gallon, 400 count -. 476 Granulated, bbls. ---- 180 Big Jack, 60s ——------ 450 Powdered, bags _--. 4 50 Traps Almonds, Tarragona — 26 Granulated, 60 lbs. cs. 166 Fels Naptha, 100 box 5 50 Argo, 48, 1 lb. pkgs. : 2 Mouse, Wood, 4 holes. 60 Brazil, New --------- 24 Sweet Small Granulated, 36 2% Ib. Flake White, 10 box 405 Cream, at. Mouse, wood, 6 holes. 70 Faney Mixed -------- 25 16 Gallon, 2250 24 50 packages ----------- 240 (Urdma White Na. 10s 375 Quaker, 40-1 --------- OM Mouse, tin, & holes __ 66 Filberts, Sicily ------ 22 5 Gallon, 750 Ce on a5 COD FISH Swift Classic, 100 box 4 40 Rat, wood _._____.__.. 1 00 Peanuts, Vir. Roasted 11% : ce NMigdled 0 820 18 ¥ ge 100 ek aa 1 8 Gloss Rat spring 1 00 Peanuts, Jumbo, std. 16% : Tablets, % Ib. Pure -_ 19% Jap hose, 0 box __-. 5 Mouse, spring ___.___ 30 Pecans, 3 star ------ 20 ee 925 wy lO% =~ ----a5----- 14 «Fairy, 100 box __... 400 Argo. 48, i lb. pkgs. 3 60 Tub Pecans, Jumbo ------ 40 Gal. 40 to Tin, doz. -- 9 25 wood boxes, Pure -- 29% Palm Olive, 1A tan 00 Argo, 12, 3 Ib. pkgs. 296 |. Galv: bei oe Pecans, Mammoth "2 50 No. 2% Tins -___._- 4 £9 whole Cod 11% Lava, 100 bo ____ 490 Argo, 8, ® Ib. ag -- 3 35 zarge Galv anized .._. 8 7% Fat i. a ge Octagon, 120 __--____ 5 00 Silver Gloss, 48 Is _. 12% Medium Galvanized -_ 7 50 Walnuts, Cal. -------- HERRING . Elastic, 64 pk 5 3 Small Galvanized 6 50 ie 07 PIPES Pummo, 100 box ---- 4 8 Cc, PKES. ---- 5 ' ae a Cob, 3 dos. in bx. 1 0@1 20 Holland Herring Sweetheart, 100 box _ 5 - Tiger, aay 80 Washboards ’ : ‘ meee aor : “ Geantos Tar, 66 am. 316 Teer. 5© the ----- 06 Banner, Globe ._--- — 5 50 Salted Peanuts AeOs 3. -- Grandpa Tar, 50 lIge. 3 50 Brass, single 6 25 PLAYING CARDS _ Mixed, bbls. -------- 16 00 Quaker Hardwater eae anal ae 8 00 Fancy, No. 1 __.------- 14. Battle Axe, per doz. 265 Milkers, Kegs ------- 110 ~ Cocoa, 72s, box __-- 2 86 Double Peariaas 8 50 Bicycle ~~------------- 475 Milkers, half bbls. _. 10 00 pairbank Tar, 100 bx 4 00 Sinaia Peas 2 7 50 Shelled ee 00 ‘rrilby Soap, 100, 10¢ 7 25 — nates Geen -— POTASH K K K K. Norway -- 19 60 williams Barber Bar, 9s 60 Soo 7 38 FOO ee ‘th ote. 140 w Corn niversal ----.-—-—--~ '- Babbitt’s, 2 doz 275 Cut Lunch Fa eee Bue per aoe * Peanuts, Spanish, ’ or Be Oven esc 5 Blue Karo, No. 1% -- 2 638 Wood Bowls 125 lb. bags ------- 12, Boned, 10 Ib. boxes -- 17 CLEANSERS Biue Karo. No. 5,102.3 67 13 i Butter 5 00 Wilberts —~....-------- 32 FRESH MEATS Lake Herring - Blue Karo, No. 10 -. 3 47 15 in. Butter -.------ 9 00 Pecans Salted 89 % bbi., 100 Ibs. -.--__ 6 50 Red Karo. No. 1% .. 291 17 in. Butter _..._... 18 00 wut 60 Beef Mackerel Red Karo, No. DG 4 05 19 in. Butter _....... 25 00 OO eo Top Steers & Heif. 26 Tubs, 100 Ib. tncy fat 24 6 —— ee Se oe Yood St’rs & H’f, 1514¢ @24 Tubs, 60 count =... 8 00 3 MINCE MEAT Med. Steers & Hei. 59 Pails. 10 Ib. aa fat 1 75 WRAPPING PAPER ices tak Kak 0 42 CoIn. Steers & Heif. 15@18 White Fish ; : a Sa _— Eee en white an -- 3 50 &} Orange, No. 114, 2 dz. 3 36 o ire 2... vee” on aig Ib. 29 Veal Med. Fancy, 100 Ib. 13 00 | Orange. No. 5, 1 doz. 4 75 a gy EF. _..... a Top Ce by ee SHOE BLACKENING Hy SRG a oa see Ge tee 231%, 2 in 1, Paste, doz. __ 1 36 i Maple. Sat Ne 08% Mediim 22.00 22 E Z Combination, dz. 1 35 Green Label Karo 5 19 5 oz. Jar, Plain, doz. 1 35 Dri-Foot. aon 2 00 o = YEAST CAKE 10 oz. Jar, Plain, doz. 225 |. Lamb Bixbys, Doz. —__------ 1 35 : oa on Jar. Plain, dos..4.50 Roring Lamb i... a Bhi. doe, ._....... 90 Maple and Cane eas bg oT io > t y 8 10 Oe ees 27 , 2 Pint Jars, Plain, doz. 2 Manian 20 24 STOVE POLISH Kanuck, per gal. ---. 150 Sunlight, 1% doz. -. 1 36 Quart Jars, Plain, doz. 9 50 Blackne, per d@ 13 1 Gal. Glass oy Pla. 1 oo Poor . a at acc ea hapsinceal sa 21 Plack ae tanta aa. 1 - fKanuck, 5 gal. can __ 6 60 Yeast Foam, 3 doz. —- 2 70 5 Gal. Kegs, each ..-- 8 00 - Riack Silk Paste, doz. 1 25 Yeast Foam, 1% doz. 1 36 3% on, tat, Gtar Gem. : . id utton os Baseline Paste, dos. 3 ss Maple OZ aa =-<----- =e nameline i £ 9% oz. Jar, Stuff., dos. 35 Medium --_-.------ -~- 16 B® Z. Liquid, — a 10 = Michigan, per gal. .- 2 50 YEAST—COMPRESSED 2 a 1 Gal. Jugs, Stuff., aa, 49 Radium, per dos. 1% 80 can cases, $4.80. per cage . Welchs, per gal. .... 3 23 OUT AROUND. (Continued from page 16) During the five day trip I started to describe on page 16, I had the pleasure of greeting probably 100 merchants, most of whom were in their stores when I called. I met only one mer- chant who was not glad to see me and who failed to greet me cordially and in some cases effusively. The one ex- ception was Joseph Smith, of Acme, who had gotten out of touch with the paper because he has not been reading it lately. I cannot do any merchant good unless he reads my paper. He soon loses interest in the paper and comes to regard me as an enemy 1in- stead of a friend. Mr. Smith will not be bothered annual calls hereafter, for which I suppose he will be profoundly thankful. At Traverse City I had tthe pleas- ure of calling on my life-long friend, Frank Hamilton, who will celebrate his 80th birthday in November. He is still hale and hearty. After serving Grand Traverse county nineteen years as chairman of the road commission, he has given the board of supervisors peremptory notice that he is not to be re-elected for another term in Novem- ber. In many directions out of Trav- erse City I found permanent markers of the Hamilton Way, which is the delightful which his co- workers and the people of the Grand Traverse have taken to per- petuate his memory and connect his name with the wonderful work he ac- complished in ithe line of road im- provement. Mr. Hamilton is of the opinion that Northern Michigan now needs John I. Gibson more than it ever did in the past to work out the great problem of with my manner in region resort development, which is first and foremost in the minds and hearts of Northern Michigan people. If I were a resident of Traverse City I would hire the biggest hall in the city and undertake a celebration of Mr. Hamilton’s birthday in a manner in keeping with so great an event. Mr. Hamilton has been a resident of Trav- erse City about sixty years and has been first and foremost in every move- No good received a deaf ear I think I am within the truth when I say ‘that most ment for the public good. cause has ever when presented to him. of the good which has been accomp- lished im the Grand Traverse region originated with ‘him. The recently organized Burns Gro- cery Co. 1s nicely established on South Union street, only one block from the main business street. At Elk Rapids I found the mer- chants much concerned over the clos- ang out of their only dry goods store. The occasion of Mr. Krausman’s re- tirement was very generally attributed to the falling off in the volume of his sales, due to the fact that he did not keep his stock complete and up-to-date. I cannot conceive of a better location for a dry goods store than Elk Rapids. The merchants of Elk Rapids would give establishment hearty welcome and cordial co-operation. In speaking of the matter, Charles B. Carver, President of the Elk Rapids State Bank, stated: such an MICHIGAN TRADESMAN “The store in question is 25 by 80 feet, inside measurement. It is a splen- did brick building and is as well located as any store in town. “In regards to Elk Rapids, will say that I do not think I am out of the way when I say that Elk Rapids is coming to the front faster than any other small town in Northern Michi- gan. While we have no manufactur- ers, we are in the cener of a prosper- ous farming community and our tour- ist business is very heavy. We have seen a very decided increase this sea- son and ‘the people coming to Elk Rap- ids seem to be very high-class. Our bank deposits show a constant and substantial increase, and the people of this entire region feel greatly encour- aged. “At the present time there is no place in Elk Rapids to buy a pair of socks or pocket handkerchief; neither can I find a place to buy a shirt or pair of garters. What we need now is a store which will carry a line of shoes, rubbers, gents’ furnishings and dry goods. “The ordinary country merchant would hardly fill the bill. The tourist business for about three months in the year is very heavy and they demand a high-grade merchandise and are will- ing to pay for it. “This store can be rented at $50 per month and a five or even ten year lease would be given to the right party. The building is heated by a stove which is one of these affairs which help circulate the heat, and I am sure has been very satisfactory and very economical.” At Charlevoix I was told that the hotels have had the best resort busi- ness for several years. The landlord of ‘the Belvedere told me the has had the best August in the ‘history of his hotel and that the season as a whole has been better than any previous year since 1920. Of course I dug up my friend Win- ternitz at Charlevoix, took ‘him with us for the afternoon to Petoskey and Wal- loon Lake and treated him ‘to a good dinner at the Hotel, at Boyne City. He plans to remain at Charlevoix until the first frost comes to the relief of his hay fever. He will then hie himself to the Stowaway, at Lamont, where he will try conclusions with the expert whist players who oc- casionally frequent that resort. Wolverine I had never circumnavigated Wal- loon Lake, which is regarded as a won- derful body of water because of the beauty of its shores and the fact that it is 115 feet above the level of Lake Michigan. John A. Lake, the Petos- key druggist, started me out in the right direction. I was pleased to find a hard surfaced road all the way down U. S. 131 to Walloon Lake station, on the G. R. & I. I was even more pleas- ed to watch the wonderful chain of high continuous procession on the left side of the highway, which are especially attractive at this season of the year. The road from Walloon Lake station East to the lake and around the lake to Boyne City is largely cement, which, of course, adds greatly to the pleasure of the tourist. At Boyne City I met our scholarly and sedate correspondent, Charles T. McCutcheon, who is now devoting his entire time and attention ‘to the real estate business. He has a summer cottage at Walloon Lake and expects to witness great activity in the lands bordering ‘that beautiful body of water in the near future. Mr. McCutcheon has had the good fortune to receive an exclusive agency for the sale of the Von Platen lands in that vicinity from the Michigan Trust Co. and expects to make good on that commission, as hills in he has on every other endeavor he has undertaken to work out in ‘the past. I regard Mr. McCutcheon as one of the greatest assets of the Pine Lake—ex- cuse me, Charlevoix Lake—region, be- cause of his farsightedness My only re- fairness, and high sense of honor. September 5, 1928 gret is that he does not send us a news letter every week, instead of every month. Mr. McCutcheon directed me to a wonderful road to Charlevoix which I was not aware was in existence. It is a county road out of Boyne City, which follows the ‘West shore of the North arm of Charlevoix Lake for six miles, then turns West to the South arm, where a crossing is effected by means of a power ferry which can carry four automobiles at a time. The ferry is maintained by the county and abso- lutely free service is given during ithe ordinary hours of travel. The road to Charlevoix from the ferry is very good. While at Manistee en route home I had the good fortune to meet Phil Schnorbach, the son of a_ pioneer Muskegon masquer- same President and Filer Fiber died grocer of who aded under the name. Mr. Schnorbach is now General Manager of the Ores Mr. when the young man was only fourteen years old and he and the other chil- dren, with the assistance of the widow, business for Schnorbach’s father continued the grocery several years. He retains vivid mem- ories of tthe old-time ‘traveling including Steve Sears, Dave Smith, H.. Kormack, Will Keasey, Dick Sava,e, Manley Jones and others and some of men, the reminiscences he has stored up in his ‘head regarding ‘these men are ex- ceedingly interesting. I also had the pleasure of meetin’ John H. Rademaker, Manager of Rug- gles & Rademaker, who own and op- erate the largest salt works in the you more. 36 — 4 in. pots and 36 — 5 in. pots and 24 — 6 in. pots and i2 —- 7 m. pots and 6 — 8 in. pots and Total FAST SELLING IONIA FLOWER POTS Fancy, Plain or Assorted. If we send you this crate of quick sellers we will sell saucers @ 2%c $ .90 saucers @ 5c 1.80 saucers @ 7c 1.68 saucers @llc 1.32 saucers @l6c .96 eee $6.66 You can double or treble your money on this assortment. IONIA POTTERY COMPANY Tonta, MicHIGaAn Shelving that displays Now you can have shelving which displays your mer- chandise. Notice how the sloping front of Sanidura Dis- play Shelving brings all the merchandise into prominence. Whether you completely equip your store or use single units, Sanidura Shelving is very desirable, because it is easily set up and gives a more attractive appearance to your store. The shelving is sanitary and durable—sani- tary because vermin cannot exist in it and durable because it is made of steel and assembled by electrical welding. This steel shelving costs no more than good wood shelving, yet it lasts a lifetime. It will pay you to equip your entire store with Sanidura Display Shelving. THREE MODELS Six shelves high, sloping front Seven shelves high, sloping front Seven shelves high, straight front. Write for prices and name of jobber in your territory UNITED STEEL & WIRE COMPANY 14 FONDA AVE., BATTLE CREEK, MICHIGAN Bt eis bes a a4 ee hk September 5, 1928 MICHIGAN TRADESMAN 31 world. Mr. Rademaker gave me some figures which made me very sad. He said ‘the scientific men who have given the matter consideration assert that Manistee is underlaid with six strata of salt and two of chemical, but that at the present rate of consumption both salt and chemical will be enttire- ly exhausted in 179,000,000 years. I shudder to think of the awful things in store of our unfortunate de- scendants at ‘the end of this period. Ait Pentwater I was informed that Harry Royal and his sons had pur- chased a business lot, 40 x 171 feet in dimensions, and were erecting a busi- ness block for the Pentwater News, 40 x 33 feet in size. Later they will cover the remainder of the lot with buildings adapted to mercantile pur- poses and potato storage. Ait the suggesting of Mr. Daggett, the meat dealer, I inspected the cement road to the bathing beach and the horseshoe pavement around the beach. Both are all ‘that could be desired. At Whitehall I learned that the Gee & Carr Co. plans to add a new depart- ment to its hardware and furniture es- tablishment. It will be a line of nov- elties grouped under the heading of 5 cent to $1 goods. One of the most interesting stores I visited on the trip was that of Truman M. Smith, at Onekama. It ts a gen- eral store, conducted twenty years by the present owner. It has a hot water heating plant installed by Mr. Smith with his own hands. I cannot conceive a more beautiful trip than the one from Grand Rapids to Little Traverse Bay over U. S. 31. I ordinarily divert to M 22 at Beulah and follow that wonderful thorough- fare around through Leland, North- port, Sutton’s Bay and Omena_ to Traverse City, but reports I received regarding somewhat unpleasant de- tours incident to the construction of improved roadway over a portion of this route deterred me from covering that delightful thoroughfare this year. I have been in the habit of covering this route every year for twenty years, but I thave never seen ‘the country look so prosperous as it does this sea- son. Bankers along ‘the line told me their deposits have shown considerable increase during the summer and that greater accessions are expected from the marketing of the fall crops. The fruit crop has been large and good prices have prevailed. Potatoes, beans and corn look good and will probably achieve new records. I failed to find a single merchant who conducted a clean and up-to-date store who did not report a satisfactory summer's busi- ness. We were very fortunate in the selection of our hotels. Our first stop was at the Commercial Hotel, Pent- water, where good cookery prevails to an alarming extent. Everything plac- ed on tthe table is so inviting and ap- petizing that it is difficult to call a halt when ‘the stomach is satisfied. Two nights were spent at the Hotel Chippewa—one going and one return- ing—with very satisfactory results. Landlord Nelson is playing to big busi- ness these days, which he richly de- serves. He is tthe ideal landlord in many respects, and his guests are al. exactly ways loath to say good bye when the time comes for ‘them to move on. The Park Place, at Traverse City, is the same restful, homey hotel it has been for fifty years. Landlord Hlolden’s long experience as manager has cer- tainly served him to good purpose. At Charlevoix the Belvedere is in a class by itself. Remote from tthe activities of the town district, it offers rare op- portunity for rest and relaxation. At Muskegon, en route home, we discov- ered that Landlord Swett, of the Oc- cidental, had added to his dinner line a special $1.25 dinner which is a little more ample and elongated tthan his famous $1 dinner. It ought to be very poptdar with the traveling public. E. A. Stowe. —_+ + >____ Verbeck Imparts More News and Sage Advice. (Continued from page 23) did not prove profitable. As a bever- age the snow waters trickling down the sides and through the gullies of Old Baldy, are most refreshing, and when we find it piped into cabins, con- veniently so. This is certainly some attractive place. Up to within a short distance of the timber-line, with almost an en- tire absence of insects, wonderful at- mosphere, associated with a conveni- ent trading place and only two and one-fourth hours from the city of Los Angeles, ought to be extremely popu- lar, and yet there is a sort of quiet and feeling of privacy most acceptable to those who frequent this resort. Here one sits on the front porch of an evening viewing the lights of fifty cities, and yet many things might hap- pen therein of which the knowledge of the occurrence would be communicable only through the newspaper channels. And one’s appetite lingers on. The highway reaching up here is most wonderful—just another cog in that wheel of transportation for which California is famous. For thirty miles we enjoy the pavement of Foothill Boulevard, and the rest of the dis- tance is accomplished over a hard sur- faced road, so constructed that you feel safe and comfortable. The grades are not too difficult, the width is amply adequate to the present requirements of traffic; but at that improvements are being constantly made without in- convenience to the traveler, who has already learned that out here in Cali- fornia a satisfactory “detour” is pre- pared before new construction begins. I receive a great many letters from old friends and acquaintances in Mich- igan, mostly hotel operators and com- mercial emissaries. I try to answer the most of them and hope I am suc- cessful. Here is one from an old trav- eler who stopped with me for many years in which he sends me a glowing account of the success of the Com- mercial (formerly Clendee) Hotel, op- erated by Mrs. Sampson, at Pentwater. I wish I could publish it verbatim, but my batting limit has almost been reach- ed for this issue. However, when he says that it “is the very best hotel I visit on my entire route,” he is cer- tainly making a qualifying statement which, according to my own personal observation, is well deserved. After the Clendee was taken over by Mrs. Sampson, two years ago, it was com- pletely improved and refurnished, be- gan providing surpassing meals, and easily arrived without delay. I am glad ‘this excellent lady is receiving the patronage she so justly deserves. National polities again makes its in- vasion of homes and hotels, hovels, palaces and trains. Everybody, every- where, is preparing to be in a state of frenzy by the time election day comes in Novemebr, Between now and then will be argu- ments and fights, ill feeling and broken friendships. The business of electing a president 'takes on a personal aspect in the mind of the average American. Everyone thinks that whatever he or she thinks or does will have some influence in tthe National decision. Everyone thinks that he or she will in some way benefit by the victory of the favorite party. Happily, they believe it only to a very slight degree, when the analysis is really made; for they all know down deep in their hearts it will not make much, if any, difference one way or the other in their private life. Every- one knows ‘that the country will rock along, comfortably prosperous, as it always has, no matter who is elected. Still everyone—almost—is taking a mighty interest in the election. It is the great American spectacle—an op- portunity for blowing off pent-up patriotism, but it wont hurt anyone. Frank S. Verbeck. ——_2>+->—____ Pleasures of Boating on Unfrequented River Reaches. (Continued from page 20) up the waters from San Francisco and established his Fort because of the charm and convenience of its trans- portation. The rush for gold after 748 obscured the origin of the town; but gold is comparatively an insignificant crop now, though it is still taken from the sands in paying quantities every year. But the river remains. Because of the river, this vast valley of marvel- Because of the waters, fertility will continue and re- sult in production now undreamed of. As an avenue of commerce, the river is of recognized importance—though even so the recognition is inadequate; but as a highway and terminal for boatmen, the port of Sacramento is a joke. A few dollars, the cost of miles of highway, would provide the city with one of the choicest landing and mooring harbors for small boats that could be found anywhere. But the visitor must find his own way, the meagerest information being almost unobtainable, to such anchorage as he can get; and the best he gets is the hospitality of a modestly outfitted boat works, the owner whereof extends what he has with hearty good will, but has what is no credit to a prosperous capital city of a great state. There is no landing place that a lady can use with comfort or even complete safety. From the boat works one must creep up a series of unsteady planks on the sandy bank, across the river from the city, thence across an untidy bridge constructed more for rail and auto travel than for foot passengers, and so find one’s way into a city which holds within it abundance of beauty and con- venience for all except those who still ous fertility endures. a few utilize its first, most obvious and most valuable means of entrance. Paul Findlay. Imprints in Apple Made of Soap Indict Thief. Breslau, Aug. 31—An unusual clue to the capture of two burglars guilty of a series of baffling crimes. One of the robbers, while ransacking an apart- ment, had picked up an apple from the kitchen ‘table and started to bite it. The fruit was imitation and made of soap. He dropped it quickly, prabably in disgust. Police used the teeth marks later to identify a captive under suspicion, Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word for each subse- quent continuous insertion. ‘!f set in capital letters, double price. No charge fess than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. FOR SALE—A complete department store in the best town in the Thumb of Michigan. Dry goods, clothing, shoes, groceries, ready-to-wear, etc. Reasons for selling, expanding outside interests. Does $100,000 business a year on a $20,000 stock. Making money each year. Only ones who mean business need write. Building for rent or sale. Address No. 929 e/o Michigan Tradesman. 929 MANUFACTURERS OF A PRODUCT of thirty-seven years’ standing want to hear from several salesmen able to take a sideline that has held and built itself where properly introduced. Men who have been on their territory some time and have made the smaller communities closely are wanted. To several such who appreciate the significance of tomorrow and value a sound year to year addition to income—we will give active co-opera- tion, exclusive territory and full sales eredits. Give details; territory—how cov- ered, lines, ete. Address No. 930, ¢/o Michigan Tradesman. 930 DISTRIBUTOR — JOBBER — With established trade, desired by importers of high-grade Swiss chocolates and con- fections. Exclusive territorial rights for financially responsible party. Bany & Kuhn, Inc, 189 Duane St., New York, NY. 932 Wanted At Onee—At Elk Rapids. Party to open dry goods store, including shoes, also men’s furnishings. No other store here. Population 600. Only stock in city. Completely sold out in last two weeks at retail. Large single store building for rent. Good windows and complete fix- tures await you. Act at once. Cc, Krausman, Elk Rapids, Mich. om Smt 33 FOR SALE—Bargain in combination country store and gas station. Good lo- cation, on four corners. One acre ground. Splendid eight-room brick residence. sep- arate frame store building, small ware- house, large poultry house. Fine open- ing for enterprising man. Present owner tco old. Price, including real estate, stock and poultry $5,500. Reasonable terms. Hardt & Clarke, South Haven, 69 ovo Mich. For Sale—Good clean stock of groceries and crockery located near Detroit in one of the best small towns in Michigan. Address No. 924, c/o Michigan Trades- man. 924 For Sale—Drug store in Grand Rapids. Yood fixtures, small stock, modern equip- ment, thickly populated neighborhood. Best of reasons for selling. Address No. 926, e/o Michigan Tradesman. 926 Have farms and income property to exchange for general merchandise stock, clothing, or shoes. Address No. 928, ¢/o Michigan Tradesman. 928 FOR SALE—Good grocery and business in thriving city. Good location and _ lease. Must sacrifice before hay fever season. Address No. 914, c/o Mich- igan Tradesman. 914 FOR SALE—Or trade for farm—Cloth- ing, gents furnishings and shoes. Fine location, good trade. W. H. Parry, Vassar, Mich. 909 meat CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw. Mich. CASH FOR MERCHANDISE Will Buy Stocks or Parts of Stocks of Merchandise, of Groceries, Dry Goods, Shoes, Rubbers, Furniture, etc. N. D. GOVER, Mt. Pleasant, Mich. Consult someone that knows Merchandise Value. GET YOUR BEST OFFER FIRST. Then wire, write or phone me and I will guarantee you in good American Dollars to get you more for your store or plant of any description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich. Phone Federal 1944. Buyers inquiring everyday— 32 Items of Interest To Grand Rapids Council. We have always considered Past Counselor Claude R. Lawton a con- firmed bachelor, but recent happenings have convinced us that there is no such man as a “confirmed bachelor.” Even those who appear to stand the firmest frequently fall, even as did Brother Lawton, when last Thursday the led to the altar Miss Margaret Herrmann, of Grand Rapids. The happy couple are now in the East on a honeymoon trip, after which they will return to Grand Rapids, which will be their future home. Grand Rapids Council extends their congratulations and best wishes for a happy, prosperous life. Last March, when Brother A. A. Weeks was on a business trip to Mis- sissippi, he had the misfortune ‘to fall and break his hip. This occurred im the town of McComb, Miss. it is not always gloomy to the man However, who carries sunshine in his own heart and Brother Weeks gives us a fine re- port on the wonderful treatment he received at the hands of the members of Council No. 576 of McComb. The secretary of the Council, J. L. Causey, sent his stenographer to the hospital each day and kept Brother Weeks’ correspondence with his trade up-to- date in a very efficient manner. The members of McComb Council carried Brother Weeks on a stretcher from the hospital to the Council rooms and up two flights of stairs on two occasions that he might be present at their meet- ings. This is real fraternalism. Mr. Weeks represents the W. R. Roach & Co., resides in Belding, and ‘has been a member of No. 131 for more than twenty years. Sentinel B. C. Saxton ‘thas returned from his vacation, which he spent at Big Star Lake fishing. He brought back a healthy color, good reports of the catches he made and some snap- shots to prove his statements. The snapshots seem to have been shown a number of times or were taken quite a while ago. Wj. Parks, brother-in-law of our member, William Riggs, who resides at Butler, Pa, spent a two wee — vacation with him, touring Northern 1 Michigan and Canada. As a place to spend a vacation, Brother Riggs says Canada is without an equal; so cool oe and refreshing. Past Counselor Dan M. Viergever is to be congratulated on his very fine position with the Kinsey Motors, Inc. He is general sales manager, having full charge of the sales department and we feel that a man who has the oppor- tunity of selling the deluxe line of Oldsmobiles is in position to make many friends, ‘to earn an adequate in- come and to establish himself im the largest industry of the country, which js still developing, not so much in numbers as in superior performance, Juxury and elegance of the product. The Council was further strength- the first meeting in September by tthe following additions: William Dineen, Jr., living at 2138 Wealthy street and representing the United Grape Products Co., of Buffalo, N. Y.; Fred H. O’Boyle, residing at 404 Orafige street, Greenville, and tepre- ened at MICHIGAN TRADESMAN senting the Wolverine Spice Co., Grand Rapids. William G. Weimer was re- ceived ona reinstatement transfer from Ft. Wayne Council, No. 212. He re- sides at 853 Hazen street and repre- sents the Hunter Machinery Co., deal- ing in contractors’ equipment. An- other member by transfer, who will be among his old friends, is L. F. Allen, who comes from Seattle Council, No. 83. He was formerly with the Daven- port-McLaughlin Institute, in charge of sales instruction, but is now with the Holland Furnace Co., of Holland, and Cedar Rapids, Iowa, doing special sales training at their branches throughout the country. Some of our members have a re- sourcefulness which is almost a secret, owing to their usual modesty and the fact that they are too busy to advertise their many qualifications for useful en- deavor. It is not always true that be- cause a man sells hardware he can use it effectively, but Brother Lawrence Pettingill, it has just been discovered is a competent builder. He and his father are completing a garage at sitely, which will be the first unit to be completed in their building program, which will include an artistic cottage, quite complete in modern convenience and comforts. Two weeks ago to-day (and I will not tell you what day I am writing this) our genial secretary-treasurer A. F. Rockwell, while fishing on Wall Lake, just at sunrise, had all the thrills which go with catching and landing unaided a seven pound wall-eyed pike which measured twenty-five and a half This was one of the Wall year and it required fully thirty minutes inches in length. largest ‘taken from Lake this to land it, as it was some game fish. The scribe is very glad tto report that Mrs. Gilbert H. Moore, who was so seriously ill at the Petoskey con- recovery during the summer and has almost re- vention, has made gradual eained her former health and strength. Her many friends in the Council and elsewhere will be glad to learn of ther continued improvement. Herman Balk, who lives at 5447 Liv- ingston avenue, and has been in ithe employ of Brown & Sehler for the past fifteen years, left Grand Rapids on Sept. 4 to make his future home in He is driving to his des- When located expects to be in California. tination in a Reo car. in California, he charge of the advertising of a large manufacturing enterprise. The best wishes of the entire Council go with him to his new home and new sphere of activity. Mr. and Mrs. William returned from another honey- Josman re- cently moon trip around Western Michigan and through the famous dells of Wis- consin. About three years ago the St. Paul Council, of St. Paul, Minn., organized an employment bureau which has done unusual work. For some reason there has been some hesitancy about this opportunity for service to members in All Grand Councils have now realized that ‘this some of the other states. is one of the best things they can do, and the St. Paul idea is being adopted elsewhere. The purpose of this bureau is to bring a brother in contact with a position for which ‘he is fitted and also to investigate the company and ‘the proposition offered and thus avoid many disappointments. Such high grade skilled service will be appreciat- ed alike by the employing firm as well as the salesman. The Grand Council of Michigan is now organizing such a bureau, with Brother L. V. Pilkington, of Grand Rapids Council, as one of the members of said bureau. Senior Counselor Henry T. Koessel, at the meeting held Sept. 1, appointed the following members on a committee to arrange for and conduct a series of dances this fall and winter: Martin Vermaire, chairman. Gilbert H. Moore. F. W. Walter. W. S. Riggs. R. P. Dolson. Bert Saxiton. It is our judgment that this com- mittee will do effective team work and the membership will be assured of sev- eral opportunities to have a real good time. Dancing in moderation (not marathons) is conceded by authorities e on the subject ito be ithe best exercise which can be indulged in and we hope to see our members attend these parties in large numbers. Past Counselor Arthur Borden ‘has just returned from a trip through Ken- tucky and has started on a trip through Wisconsin in ithe interests of the Grand Rapids Hardware Co. The membership will be very happy to know that Brother P. H. Fox, who has been quite ill the past few months is now able to be down town, greeting his old friends with the glad hand. He expects ‘to return to work very soon with the National Grocer Co. Brother Fox has made what might be termed a long-disance record, having served that house faithfully for about forty- six years and is still going strong. The business men of Bangor are feeling very good over the new hotel in their city. The former Bangor Ho- tel has been refurnished, much of it redecorated, and it is now operated as the Dixie Hotel. The dining service is made an attractive feature of the ho- tel. The lobby has a new Majestic radio and traveling men will find real hospitality awaiting them. The new proprietress is Mrs. N. Willis, former- ly of Chicago, where she managed a very popular ‘tea room and also a large fashionable family hotel. She brings to Bangor the benefit of her experience and is maintaining a hotel which is a real credit to the city. LoL. —_ 322+ —___ New Investment House. Announcement is made of the or- ganization of Ejifert, Geistert & Co. to deal.in investment securities. This house is an important addition to the Grand Rapids list of investment houses, the principals being well known to Western Michigan investors. Both are men of long experience in buying and marketing securities, having been actively engaged in the investment banking business for approximately fifteen years. Earl C. Eifert was formerly a mem- ber of the investment firm of Howe, September 5, 1928 Sanu & PBerties, Inc... Lewis. A. Geistert was formerly a member of the investment firm of Perkins, Everett & Geistert, and for the past five years has been associated with A. E. Kus- terer & Co. Eifert, Geistert & Co. will specialize in originating and distributing con- servative investment securities. The house is located in a suite of rooms at 507-511 Grand Rapids Trust building Earl C. Eifert. and opened for business Sept. 4, Im- portant and influential connections have been established with New York and other financial centers, equipping the organization to render a complete and efficient investment service. The board of directors is composed of R. W. Hook, President Grand Rap- ids Metalcraft Corporation; H. C. Wil- Lewis A. Geistert. marth, Secretary and Treasurer, Grand Rapids Store Equipment Corporation; Milo Schuitema, President Tisch-Hine Co.; A. A. Ginsburg, Vice-President and General Manager Hayes Body Corporation; A. B. Herpolsheimer, President Herpolsheimer Co., in ad- dition to Mr. Ejifert and Mr. Geistert. +. A man with a 50 per cent. brain, who keeps on, can beat a man with a 100 per cent. brain who flits away from op- position and seeks for jobs that can be done easily, ~ ~~ Million Royal Cook Books have been distributed to the house- wives of this country, and they are a constant reminder of Royal Baking Powder. It will pay you well to devote sales effort to Royal, the cream of tartar baking powder. Royal Contains No Alum— Leaves No Bitter Taste! SCHUST’S LINE MEANS -— More Sales Bigger Turnover Larger Profits, and Satisfied Customers This Display Increases Sales THE SCHUST COMPANY DISTRIBUTING POINTS Grand Rapids Lansing Detroit Saginaw Increased Demand for a product depends upon high quality, full satisfaction guaranteed. Right Price . . Protection . . to the consumer. . to the dealer’s profit. All three have been vital factors in the ever increasing demand for ‘Baking Powder No better at any price 25 emnin 5 (more than a pound and a half for a quarter) Same price for over 3 5 years The price is established . . . it is plainly shown on the label. That Protects Your Profits Millions of Pounds Used by Our Government How much rent do the products on your shelves pay for the space they occupy ? Every square foot of your shelf space is worth money. Every product that occupies it should ring your cash register often enough to pay you a satisfactory “profit- rental.” Procter & Gamble products, because of their quality, the reputation of their makers and the constant adver- tising which keeps them fresh in the minds of your customers, pay more than a fair share of your shelf space rental. They can pay an even greater rental if you give them a chance — by displaying them prom- inently and frequently. PROCTER & GAMBLE, Cincinnati, Ohio The Procter & Gamble representative will gladly furnish effective display material for counter, window or floor, for any of these well- known products: IVORY SOAP CHIPSO CAMAY IVORY FLAKES LAVA SOAP GUEST IVORY OXYDOL CRISCO P and G THE WHITE NAPHTHA SOAP STAR NAPHTHA WASHING POWDER “The better it’s known, the easier it sells’’