ee Se, i “GAZI NER Oe ene SAAT IIN FLING 4 RAE. n ‘ } Fee eee Sa Ca OS aH ie Hit) te Ares AOD IE: La GASES AS 5 VEY BR 1 AER ERAT WS EER Ke Tat te i PF Ero ee Re ee ees Zags: Ss SCS SRR Sot PPUBLISHED WEEKLY 9 7% re! ep TRADESMAN COMPANY, PUBLISHERS TOO OR DPR II we SRSA NB Se eg a foe 1883, Forty-sixth Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 19, 1928 Number 2348 er” Pee e as e e e e eo e eo e ° * S65: \ ea mere amet ~~ e e e e e eo e e e e ~ %. Sees, Seton... —=— PA ‘= ~ ~ e e ° e e e % “e Swot. Sete... ~ Swan tee.' e oe ~~ = e oe HK ~~ = ame Sw fos, on ‘wre > ~ e = e eee ~~ e Swle., a eo ~~ oot! ~~ ~~ m e e 2 e e ® e e e e e Pee. Nwtee., Sete. —_— ~~ — e* - e e e e e e < *, e Pee eee, To-day We shall do so much in the years to come; We shall give out gold ina princely sum; But what did we give to-day? We shall lift the heart and dry the tear, We shall plant a hope in place of But what have we done to-day ? = fear, = We shall speak with words of love and cheer; But what have we done to-day? Nixon Waterman. = ESTUUUUUNUUUUUUUUOUUUUAAUUAGAUUUUUUUUNUGUUUUUUAAALLOLOOOLOLLEELLLLAAAUAIL CI 3 ane Swe - om swale e e ®ee0* 3 eo e oor ~~ oe e e e ‘eo e e @e, we? ne ‘we 3 ~~ _— - FO ‘wt - ~~ ‘ete ¥ nm ~~ vy ane _— ane" e Na e0, ae e ‘oe oor -“ , 3 ~*~ e e e e e © @ Pome! ‘we. ~~ . ¥ e ee, Gi ~~ we! ; ~~ Sw fe, meee? ° e° e e @ ° e “. Sento... ° vt ~~ e e e s ® e e = LEADER! to lead it, the whole organization car- ries forward toward victory. When a grocer finds the right leaders to feature, the rest of his stock nat- urally follows in sales. In your campaigns for bigger sales, nominate Postum Products as your leaders arid they will help put your entire ticket over the top. Postum Products are leaders because of their high quality and their con- sistent nation-wide advertising that reaches the customers of every grocer. POSTUM COMPANY, INCORPORATED 250 Park Avenue - Postum Building - New York Post Toasties, Postum Cereal, Instant Postum, Grape-Nuts, Minute Tapioca, Post’s Bran Flakes, Franklin Baker’s Coconut, Swans Down Cake Flour, Walter Baker’s Cocoa and Chocolate, Log Cabin Syrup, Jell-O, Maxwell House Coffee, La France, Satina and Softo © 1928, P. Co., Inc. Why Sacniice Profits > It is not necessary when you stock and sell well-known merchandise on which the price has been estab- lished through years of consistent advertising. In showing the price plainly on the package and in advertising Baking Powder Same price for over 3 5 years 25min QB (more than a round and a half for a quarter ) we have established the price— created a demand and insured your profits. You can guarantee every can to give perfect satisfaction and agree to refund the full purchase price in which we will protect you. Millions of Pounds Used by Our Government sears i eras pss eet eee i ! ana RS Py ___ Watch Out For Vinocur Brothers. Not in any spirit of vindictiveness, but merely in justice to our neighbors who might get caught, the Sentinel takes space this week to warn brother publishers, printers, store owners, garage men, and business organiza- tions generally throughout Michigan, to watch out for the firm of Vinocur 3rothers, dealers in bankrupt dry goods, clothing and shoes. This firm, with headquarters in De- troit, claim to conduct a chain of stores. They come into a town, open up a flashy front, claim to offer as- tonishing bargains, and if the business doesn't pay out, pull up and search for greener fields. What was advertised as Store No. 7 was opened in Utica about a year ago. The venture did not appeal to our citizens, and while the firm did some business, with the assistance of the Sentinel, their methods of appeal did not win the confidence of our people, and the enterprise here was a failure. Some claim they do not have as many as seven stores. They are full of such tricks. Their representative said their loss was $1,500. Three weeks ago they decided to put on a “big selling out sale,” which according to their advertising, was to knock the spots off anything of the kind ever pulled off in Utica. But they could not overcome the suspicion of the most of our people, and the sale was a fizzle. Then the two representatives of the far-famed and dignified firm of Vinocur Brothers, dealers in bankrupt stocks, began to quibble with the Sentinel about their advertising and printing bill. One of the two young men, known as Al Vinocur, who says he is a nephew of the senior member, at- tempted to evade payment for the posters, the price of which had been specified in the presence of a witness. The other, known as Al Burnham, de- nied ordering a five-column advertise- ment for two weeks, also given in the presence of a witness. They were warned by the publisher not to leave town without making set- tlement. -They scorned the warning. They said their firm refused to back them in payment of the bill, and that if paid it would have to be paid out September 19, 1928 of their own pockets. That, of course would hurt! Labor day, a legal hoiiday, and the following Tuesday, election day, two days running on which no process can be legally served, they started moving their goods to Detroit. They were handicapped by lack of facilities, how- ever, and couldn’t quite get in the clear. They were back on their rent, and the owner of the store clamped down the lid. and Burnham, it is understood, came across—paying the bill, as he claimed, himself. Then, having given the firm every opportunity to come clean, the pub- lisher of the Sentinel got out an .-at- tachment and Village Marshal Basten- dorff took charge of the properties. That was talking their language. Next day Al Vinocur came in, pleaded personal loss (we didn’t know much was the truth and how much was not) and effected what we consider a most generous settlement. He was warned that country editors are or- ganized, but the fact that the shyster how methods of his firm might be broad- casted by the fraternity did not cause the flicker of an eyelid. “That could not do any harm,” he insolently re- plied. Among other things the Vinocurs forgot was a garage bill. What else they failed to clean up has not yet come to light. However devious and dark may be the dealings of the precious firm of Vinocur Brothers, one thing is certain when it comes to making final settle- ments, they do not stand back of their lawful agents. And that is why we are hereby taking the trouble to warn everybody who may possibly be inter- ested. Perhaps they will change their name now; a favorite ruse. But watch out for these cheap Kuykes, offering tre- mendous bargains in bankrupt stocks of general merchandise. Part of their stock-in-trade is bankrupt practices.—Utica Sentinel. ——__+ 2 2. Lansing Grocers Adopt the Way” Method. Lansing, Sept. 18—We have just finished the most wonderful grocers and meat dealers meeting ever held in Lansing. This meeting was held at the offices of the National Grocer Co. to organize the R Stores in Lansing and vicinity. This meeing was attended by more grocers and meat dealers than any meeting ever held in Lansing. The plan was most thoroughly discussed by Mr. Elliott and Mr. Kruisenga and is endorsed by all the leading grocers and meat dealers in Lansing. Never has there been any movement on foot for the benefit of grocers which has received the hearty approval and sup- port this movement has met, as out- lined to us to-night. We believe this movement is going to be the solution of the retail grocers and meat dealers’ problems. Orla H. Bailey. —_—_-+_»> +. To be ambitious for wealth, and yet always expecting to be poor; to be always doubting your ability to get what you long for, is like trying to reach East by traveling West. There is no philosophy which will help man to succeed when he is always doubting his ability to do so, and thus attracting failure—Baudouin. business “Right — ' Taha ncn Sa ae emake nn ARLE iso September 19, 1928 MICHIGAN TRADESMAN Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 6.05 and beet granulated at 5.85. Tea—Stronger cables from London and other tea centers are having little effect upon the local market, except to arouse a better feeling among deal- ers and brokers. Buyers continue to ignore all market developments, deal- ing on the same narrow basis they have adhered to for the last month. Prices rule at former levels. Dried Fruit—The general drift of the dried fruit market is toward im- provement. The demand for spot stocks is more active, prices are har- dening in a number of commodities, the season of increased consumer demand is at hand, stocks in New York are not heavy, jobbers are not burdened with contract stocks which make them uneasy. Coast markets have been firm, active and with a definite upward trend in prices and in a number of instances spot prices cannot be maintained at present Coast replacement costs as values there have moved upward more rapidly than in New York. Jobbers in New York have been selling on the basis of lower costs but they are re- vising their prices and there is little opposition from the buying trade to such a trend. The increase in the number of enquiries for spot stocks last week and the actual expansion in the movement during that period were the first real signs of a definite im- provement. California prunes advanced Y%e and Oregons 34c. Apricots have been doing better but are below pres- ent Coast levels in view of the advance made last week at the source. Peaches are in better positions in New York and in California and with new stocks on hand assortments are being cor- rected where shortages of the medium grades had existed in carryover. There is no specially active demand in the jobbing field but the tone of the mar- ket has improved and there is more in- terest in new crop for later outlets. An adjustment in the price of raisins in California was made by Sun-Maid on some varieties, indicating no lower market in general but a readjustment of some offerings to the basis of com- mercial packers. Raisins are still con- esrvatively regarded but there is more disposition to buy at prevailing quo- tations than a few weeks ago. In the field of foreign offerings Greek cur- rants continue firm even at the wider than usual differential above raisins. Canned Fish—The pink salmon mar- ket is a mystery to many operators who fail to understand the strength of the situation at the source, what became of the visible supply and why the price range should be so suddenly advanced when buyers throughout the country were reported to be slow in covering their spring wants. At any rate, the drift of prices has been more to a uniform $1.75 basis for pound talls than toward any other figure, although it is still possible to buy some packs for 5c under that figure and business has also been done during the week at $1.65. Many buyers have been going slow as they think that $1.75 pinks on the Coast are too high to sell well and they are taking a chance by going short of their requirements. Chums have followed pinks and are firm on the Coast, while reds have been well maintained. There is a mystery also in the Maine sardine market as can- ners have announced a 10c advance effective this week when there has been no evidence in New York of heavy buy- ing or enough narrowing in offerings to warrant a price advance. Crab meat has been definitely affected by a dif- ficulty in making replacements and there are no free sellers. Tuna for re- placement is still quiet but Coast can- ners are inclined to look for higher prices. Salt Fish—The salt mackerel trade prefers to remain on a hand-to-mouth basis while the extent of production at home and abroad is undetermined. There is a fair supply of carryover on hand to take care of transient needs and this is being drawn upon as occa- sion requires. Postings from American shore curers and from abroad have not been any more definite than those previously recorded in this column. Other salt fish are quiet, but rule steady. at former price levels. Rice—Most of the passing business in rice is for actual needs in the near future and while stecks are not large they are sufficient except in some types such as Blue Rose. Buying new crop has not increased in a phenomenal vol- ume, but there is a steady undercurrent in New York and at the source. The crop appears to be late and there has been no congestion at the mills to cause disturbed market conditions. Nuts—The new range of prices on California almonds this season was ac- cepted without debate and there was little quibbling to see whether some of the independent packers would cut under the exchange and precipitate an unsettled market. The fact that some of the independents were on the basis of the exchange indicates the strength of the market at the source. It has been said that growers outside of the organization have not been free sellers and that to get their offerings the out- side packers had to bid up the market, resulting in high costs on their mer- chandise. Another factor to make for quick sales of domestic almonds has been the strong market in Europe where there have been light offerings and at high prices. The position of the spot market with respect to carry-over has also been a factor in the situation. Opening prices on California walnuts will not be announced until about Oct. 10. The crop there is variously esti- mated at from 55 to 60 per cent. of that of last year, or a fair crop, but it promises to be of excellent quality. 2+. Review of the Produce Market. Apples—Duchess, 50c; Wolf River, 85@95c; Strawberry, 85c@$1; Wealthy, 75@80c. Bagas—Canadian, $1.40 per 100 tb. bag. Bananas—7@7'%c per Ib. Beets—$1.25 per bu. _ Butter—The market is quiet and Ic lower than a week ago. Jobbers hold prints at 48c; fresh packed in 65 Ib. tubs, 47c; fresh packed in 33 Ib. tubs, 47c. Butter Beans—$1.75 per bu. Cabbage—$1 per bu. Calif. Plums—$1.25@1.50 per box. Carrots—$1.25 per bu. Cauliflower—$2.50 per doz. Celery—Home grown, 40@60c per bunch, according to size. Cocoanuts—$1 per doz. or $7.50 per bag. Cucumbers—90c per bu. Dried Beans—Michigan jobbers are quoting as follows: C Ff Pea Beans 2 $7.50 Might Red Kidney . 745 Dark Ked Kidney _.__..-__.__ __.. 445 Eggs—The market is strong. Job- bers are paying 35c for strictly fresh cacndled. Grapes—Calif. Malaga, $1.50 per lug; Calif. Tokay, $1.75 per lug; grown Concords, $1.50 per bu. Grape Fruit — Cuban, $8@8.50 per crate. Green Corn—25c per doz. for home grown. Green Onions—20c per doz. bunches. Green Peas—$2 per bu. home Honey Dew Melons—$2.25 per crate. Lemons — Ruling prices this week are as follows: g00 Summise 220 0 2 $7.50 GOGO Sunkist oo 7.5 360 Red Ball 2 7.00 BOO hed Ball oo 7.00 Lettuce — In good demand on the following basis: Calif. Iceberg, per crate ______~- $4.50 Home grown Iceberg, per bu._-$1.25 Outdoor grown leaf, per bu. ~__-$1.25 Oranges—Fancy Sunkist California Valencias are now on the following basis: 120 $8.25 SQ ee 8.75 LO 8.75 C00. 9.75 FG ee 9.75 v.57 9.75 OO eee 9.75 Onions—Spanish, $2.25 per crate; home grown, $3.50 per 100 Ib. bag. Osage Melons—Home grown com- mand $1.25@1.50 per bu. Plums—$1@1.25 per bu. for Gutis and Bradshaws. Peaches — Home grown Elbertas $1.75 per bu.; other varieties, $1@1.50 per bu., according to quality. Pears—$1.75 per bu. for Bartletts. Potatoes—60@/75c per bu. Poultry—Wilson & Company pay as follows: bveavy fowls -.220022.0000 04 26c Brent fowls 22. .200- 02 20c Preavy brovers 00500 30c We i Geoiless 2... 22c Radishes—20c per doz. bunches. String Beans—$1.75 per hamper. Sweet Potatoes—$4 per bbl. for Vir- ginia. Tomatoes—Home grown, $1.50 per bu.; 80c per ¥% bu. : Veal Calves — Wiison & Company pay as follows: ealiey 2 e . 24c Crees Zic Medium 2+ Ce 18c Oe Roast Meats Do Not Need Water. Good tender meat roasts should never be covered with water during roasting, as it softens the outside coat which has been seared and lets the juices run out leaving the roast dry, says Mrs. Minnie B. Myers, household science department at the Oklahoma A. and M. college—a point that mar- ketmen should impress upon their housewife customers. Roasts should be cooked in an open roaster, started in a very hot oven and then the temperature allowed to drop: The oven should be about 500 degrees Fahrenheit for the first twenty min- utes and then the temperature reduced to just about moderate, between 350 and 400 degrees Fahrenheit, or’ about as hot as the ordinary oven will get. When the roast is started in a hot oven the fat of the roast and the flour on the outside of the roast will cook quick ly and form a crust to hold the juices in. If any basting is-done, she says to use the fat which drips into the base of the pan. , If the temperature is allowed to re- main high longer than twenty minutes, degree of heat makes the fats break down and causes however, the high disagreeable odors and also . makes which cause heartburn and other digestive ‘trouble: Medium done roasts should be cooked eighteen minutes for each pound and products in the meat then fifteeri minutes extra. ne nm How One Shoe Dealer Did It. About three years ago a young shoe salesman acquired an old shoe store in the “Back of the Yards” district of Here he was surrounded by several cheap stores, including a chain His store—like all the others—was selling on a price basis. Chicago. establishment. This man reasoned that, while his neighborhood would probably always be a price market, there were enough people who wanted better things to warrant going after that class of trade. He put a new front on the store, added the largest electric sign on the ‘Street, and cleaned up his cheap merchandise. Then he put in quality. lines—men’s shoes at $10, women’s at $8 to $12, and children’s shoes in proportion. He specialized tn novelty shoes for women, kept his windows trimmed with the latest in extreme styles, and never dts~ played price in his window unless he was cleaning out something at a spec- ial price. He purchased meagerly: and would not restock a style unless it had proved an exceptional Seller. After a few months of hard sledding he began to work up a quality trade in this $5 and $6 neighborhood and inside of two years his store sales reached record figures. ——_>-.__ Interest in Wool Research. Much interest was shown in the woolen trade in the report that the Department of Agriculture plans to hold a+ conference on wool researek late next month or early in November. One of the problems expected to be taken up at the conference is the de- velopment of a new system of -grad- ing wool. Vase Soo Dy ee eR 6 MICHIGAN TRADESMAN September 19, 1928 Verbeck’s Impressions of the City of Diego. Los Angeles, Sept. 14—Here are a couple of -good ones I picked up at a Glendale Breakfast Club gathering the other morning: There was a good laugh in Los Angeles police court the other day when a witness was asked his occupa- tion. “I am a trunk finisher,” he stated. “Be more specific, snapped the deputy prosecutor. “Do you mean you make trunks or are you a baggage- nan?” Here is one on high financing: “Henry, the piano man was here to- day to collect the installment and he says if it isn’t paid to-morrow they'll take away the pianc.” “How much is the installment?’ asked the husband. “Eight dollars.” “All right, let them take the darned piano; we can get a new one for five dollars down and save three dollars.” It is remarkable what a difference public opinion plays in our ideas of moral standards. In Michigan it would be considered a breach of religious faith to participate in amusements 2f almost any kind on the Sabbath day and yet out here we attended last Sun- day the semi-annual picnic of the Michigan society, at Sycamore Grove, and the principal attraction was a snappy choir of a local meeting house. Out here we have bank hold-ups on the average about two a week, all of which leads one to believe that bank- ing can no longer be classed as one of the tame professions. The local bank- ing association has announced that hereafter bank employes will be armed with pistols and be trained in the use of them. It is to be war—prepared- ness from now on—against banditry. The gentlemanly white-collar bank clerk must be prepared to defend our dollars in true Western he-man style, and pay the bandit in his own coin— bullets, not currency. Surely an ironical situation in a non- military Nation with anti-war ideals. The bankers are enthusiastic over the proposition, to which end competitive shooting teams are being formed and prizes offered for efficiency, with police officials coaching the contenders. These young men are quite apt to be in armed engagements with the enemy at any time, in daily danger of being included in the casualty lists, without even the glamour of war, no fancy uniforms, brass bands or patriotic spell-binding to stir up their blood. Neither will there be any delegated authority or responsibility, or plans of campaign. Every man will be called upon to think fast and act on his own initiative. Texas bankers pay a reward of $5,- 000 for dead bank robbers and it works out ‘to a nicety. Some banks have a trained sharpshooter to watch over the affairs of the bank during business hours, protected by an armored bar- rier, which has been most effective in two attempted hold-ups in Los Angeles recently. But the practice of exhibiting all of the bank’s cash resources in a wire cage, unprotected, will probably con- tinue so long as insurance companies grant protection based on gamblers’ statistics. Of course, on every hand, you have scenic attractions in California, but one is ever on the alert for something new—something. while not unexplored, is just a little bit different from some- thing else you are somewhat familiar with. Hence it was with pleasure we accepted an inviattion, last week-end, to view some of the attractions of the Southern-most of the high ranges in the Laguna mountain country. So we started out with Santa Fe Springs, a dozen miles away. Santa Fe Springs itself is an interesting sight to see these days. It fairly sizzles ra race to reach s discovered derricks coast route to lows the sea in splendid f have had opportunit over most carefully, I am prepared to 2 make the statement ing considered de troy City of the Angels—that, all ways con- sidered, it is the most beautiful city I ever saw or ever expect to see. It is the birthplace of California, its Southernmost city, and, besides many natural beauties. has been the bene- ficiary of all ti nan brain could conjure and anand provide to make it gorgeously magnificent. j > of San Diego, backed on the East by mountain ranges and valleys. On i} at the risk of be- T this attractive he West the promontory of Point Loma juts into the sea, overlapping the low, slender peninsula of Coronado, and between the two lies the entrance to the sheltered With rts superb natural harbor, it is the only city in Southern Californai where all the attractions and amusements of the ocean, bav and mountain may be en- j ts very gates. For this rea- 1 pronounced one of the most attractive spots on the civilized globe. The fascinatir ports of aqui-plan- ine, motor boating, clam bakes, picnics and water carnivals are always preva- lent. It has almost continuous sun- shine, with the pleasing temperature of bay and ocean. harbor. Fishing and fish stories abound here. If you know anything about them there are the tuna, barracuda, Spanish mackerel, bonita, vellow tail and alba- core, which are caught by the ton with hook and line, but vou must have a fishing license, and ‘then the conditions are not always just right. The fish stories are about on a par with those we hear back East, but, like Morton salt “When it rains it pours.” They serve good fish here and the variety is wonderful. Also, in season, San Diego is the only city in America, or the world, so far as I know, where duck shooting is so good at times that public duck hunts are staged at cer- tain intervals to reduce their volume. Naturally my visit was untimely and I didn’t encompass any. 3alboa Park, with an area of 1,400 acres, is the central setting of San Diego, between the business and resi- dence portions of the city and fringed by either. This park was the site of the Panama-California exposition in 1915-16. Most of the exposition build- ings and other improvements, which represent an outlay of many million dollars, have been retained and made permanent. These include the Califor- nia state building, a reinforced concrete structure, which is said to be one of the finest examples of Spanish archi- tecture in America. From its tower may be seen a magnificent panorama embracing bay, ocean, mountains and islands off the coast of Mexico. All of these magnificent buildings, with their towers, courts and corridors are em- bowered in trees and shrubs from every land and millions of flowers bloom throughout the entire year. In this park also is a great open-air pipe organ, and maintained by prominent citizens of San Diego. Every day in the vear an organ recital is given, among the birds and flowers, with free seats for Broad lawns, all who come to listen. deep ravines and canyons are here with hundreds of views of bay and ocean. Cabrillo bridge, 125 feet in height and a quarter of a mile in length, forms the main entrance to the park. Mission Beach is the amusement at- traction of San Diego. Nearly three es of clean, sandy shores, ideal for surf bathing, extend along the ocean side, while on the East side is Mission bay, all easily accessible by street cars, busses or automobile. Six minutes by boat lands one at Coronado, an ex- guisite necklace of sand which sep- arates bay from ocean and on which the celebrated Hotel del Coronado is situated. known for its social activities the year around. More than one-half the warships of the Pacific fleet make San Diego bay their home port and leave here period- ically for their cruises and maneuvers on the drill grounds off the harbor. The Government also maintains army and navy air stations, as well as train- ing, coaling and destrover ‘bases here. It is considered a dull day when a dozen air and sea planes are at one time not seen hovering over the city. Naturally with all these attractive surroundings, there are many visitors from all sections of the Nation, hence numerous resorts and pleasure places have sprung up in its. immediate vicinity. Among them is La Jolia. Pacific beach. where there is located an army and navy academy; where there is an enormous stadium with a seating capacity of 50,000, in which, with a few trifling exceptions. free en- tertainment is given to all visitors. Then there is Point Loma, overlooking scenery ranking in beauty with the Crand Canyon and Yosemite, which noble promontory forms the harbor’s outer walls. On clear days one can plainly see the islands of San Clemenie and Coronado, many miles away. Both of which are Mexican possessions. From San Diego we headed East through a well traveled route by wav of El Cajon and Alpine. We found here the main highway was under- going improvements. but with char- acteristic California foresight a detour has been provided, which made the dversion a pleasurable test. On fur- ther East is Pine Valley, with its Inn, where we stay over night, and in the morning we overtake Laguna junction, which is at the head of Pine valley. Here we find a dirt road which is plainly marked, but which takes us through scenic hills for a distance of five or six miles. At the summit of a full ten per cent. grade, the character of the country changed with curious abruptness. Gone were the rolling hills covered with greasewood, and the road led through a level mountain meadow, rimmed with low, pine cover- ed hills, with scattering clumps of oak. From this meadow the road be- gan climbing again through the pines and came at length to an ancient land- mark, the Burnt Rancheria, whose name, tradition states, dates back to the time when white settlers drove out by force the Indians who dwelt in the Lagunas. A little way beyond the Burnt Rancheria a sign points to the “Des- ert View.” Following its direction for half a mile we emerged from the pines to a little clearing where the sheer Eastward slope of 'the Lagunas begins. Almost straight down, you look from Desert View into a tributary canyon of Carrizo Creek whose bed is perhaps 3,000 feet below. A spot of vivid green marks its junction with Carrizo Canyon at Val- lecitos. There in the httle tienga stands one of the few unspoiled relics of California’s past. It is an ancient stage station, once a post on the old stage line which ran between St. Louis and San Francisco in the days before the civil war. There is no more wild or forbidding desert in the Southwest than that at the mouth of Carrizo creek, where the ancient highway, now all but impassable, led into the hills from the desert. On a clear day, look- ing from Desert View, you can gain an idea of what an inhospitable en- trar-e to California those early-day travelers faced. Returning to the main road it was only a few miles further on to the little lakes which give the mountains their name. It has been an unusually drv summer in the Lagunas, with even much less summer rain than usually falls, and the lakes have little water in them. They will be replenished this winter, however, for snow falls to a depth of several feet at times in the Lagunas, seventy miles from San Diego, where they haven't even had a frost within the memory of man. One curious feature to be observed in the Lagunas is the industry of the wood peckers. Virtually everyone of the huge yellow pines which are fre- quent along the way have had their bark punctured with thousands of holes by woodpeckers. In every hole thev insert an acorn, and when the worms and grubs attack the stored acorn, the wood pecker eats the invader. To judge roughly from the looks of the pines, the Lagunas must have an al- most complete monopoly on wood peckers. We had intended going back to Los Angeles through the Imperial Valley, but the weather was especially warm and having had no rain since last May, there was a possibility of much dust, so we took the road back through Pine Valley to a point midway between Cuyamaca and Julian. Here we had an advance taste of the celebrated Julian apples, anticipating their first arrival on the city markets. Dropping down past Santa Ysabel, we halted briefly at a pretty new chapel, a sturdy concrete, tile-roofed structure which now marks the spot where 110 years ago Father Fernando established the asistencia of Santa Ysabel and hung the famous bells of Santa Ysabel. Gone now are the bells stolen only a few months ago by some despicable thief. One of these bells was more than 200 vears old, cast or- iginally for the mission of Our Lady of Loreto, in Southern California. At Morettis in the Warner Valley, we head West past the shores of Lake Henshaw, and down the beautiful can- von of San Luis Rey, past the sheer South slopes of Palomar to Pala, an- other assistencia to San Luis Rey Mis- sion. A short halt was made beside the famous campanile, the sole struc- ture of its kind in the entire California mission chain. Thence by the paved inside route through Santa Ana Valley to our start- ing point, just two days out. Frank S. Verbeck. —_22»___ The simple life is all right if you can afford it. 813 Lake Drive, for six pool tables, | billiard table, complete with racks, cues, chairs, cigar and tobacco cases. Write A. OOSTDYKE FOR SALE CHEAP, or will consider renting good location Phone 6-6424, Grand Rapids, Mich. ( nana een EL AA meta Ne nani September 19, 1928 MICHIGAN TRADESMAN Bureau to Act on Blanket Abuse. Failure of individual concerns in the blanket industry to advertise the aver- age wool content on the labels of wool and cotton blankets will bring drastic action from the National Better Busi- ness Bureau after Nov. 1, an announce- ment from that organization states. The practice of labeling blankets “part wool” without specifying the wool con- tent in type equal to that of the wool label has misled the public, the bureau claims, and cites results of a survey which showed the average wool con- tent of blankets purchased by investi- gators ranged between 2 and 7.2 per cent. The recommendation for reme- dying the situation goes into effect on Nov. 1. ——_>. o> ——_ Took an Unusual Route Home. He was going home and the road from the station was dark and lonely. He suddenly suspected that a man was following him purposely. The faster he went, the faster the man followed until he came to a cemetery. “Now, he said to himself, “Ill find out if he’s after me.” He entered the cemetery and was still followed. He ducked around a family vault. The man came after him. At last he turned and faced the fellow. “What do you want? What are you following me for?” “Well, sir, it’s like this—-I have something to deliver to Mr. Brown and the station agent told me to follow you, as you live next door. I'd like to know if you always go home like this?” _-o2s_—_ Bathing Suit Lines Move Well. Buying of 1929 lines of bathing suits by the jobbers has been generally sat- isfactory to the producing end of the trade since the introduction of the new goods by leading houses a week ago. Stress is laid in the favored numbers on novelties, both in construction and color. One of the good sellers in the better merchandise is a women’s com- bination pool and beach suit priced to retail around $6.98. As a one-piece garment it can be used for pool swim- ming. The addition of a short separate skirt, which is held in place by a belt, makes the same suit available for beach use. In the staple lines buyers are taking the higher-priced numbers well. Sun suits for children give prom- ise of a record season. —_—_—_++ + — Cheaper Velvet Hats Selling. The coming to the fore of velvets in popular-price millinery has been one of the outstanding features of the market of late. Black velvet hats with rhine- stone trimmings havc been especially active and the demand for models trimmed with metallic bands or sequins has also been good. The all-over me- tallic hood is selling well, being wanted in all sections of the country. Felts are still being asked for and there is a good call for soleils. The tailored mode is featured in the latter, which lend themselves well to this treatment. All signs point to a heavy demand for popular-price hats in general between now and Oct. 1. Beginning Sept. 24 a National “week” for all types of mil- linery will be held under the auspices PLAIN WORDS FROM A KEEN OBSERVER. Ralph D. Howell, Manager of the tea department of Lee & Cady, Detroit, was recently invited to address the Lake Odessa Commercial Club. He could not accept the invitation on account of a previous engagement, but sent a letter instead, which the Tradesman is glad to be able to reproduce, because it strikes tweive in every statement made regarding chain store competition and non-success in retail trade. The full text of the letter is as follows: So far as the chain store is concerned | am obliged to say that it would never have been a store if al the merchants had been up on their toes. We must not mince matters when we are asked for a rem- edy. | entered a store the other day near Detroit and three proprietors or clerks, no matter which, allowed me to go the length of the store without a greeting and with an ugly stare. Let me ask why? I had no sample case, which causes many a so-called merchant to show a mean streak, but at that | went into a chain store less than a block away, just to see what they would do, and two smiling people greeted me before I had closed the door and the visiting superviser happened to be far back in the store and he was very cordial, believe me. These things lead me to believe that it is not prices which catch all the busi- ness. The other day I entered a store to buy a dozen collars. After ‘a wait of seven minutes a person who is the proprietor or near that turned on me with a high hatted enquiry, ‘‘Is there something?’ What did he think I was in there for? He was not putting on a show, nor was his place more than a dirty tumble down place. Things have changed to the extent that a sour crab or a poor ser- vant can expect but one finish and the laugh of the town when he is out—and forced out at that. A quick turnover and lowest overhead expense will solve the matter which many let worry them. The best grocer in Detroit has but a small store, but a very large business, and everybody there is busy from 8 a. m. to 5 p. m. while the store is open. When there is the least of a lull the clerks spruce up the store and it is one of the cleanest and brightest | have ever seen. It is posi- tively not because of cut prices that some merchants do litt!e business. I own a country place near a small town where outside of one mer- chant——and I have studied them all—you cannot get into any place of business without a cheerful greeting and every man Jack is on his tip toes, which has made the small town of Jonesville a humdinger. I want every member of your Club to understand that I have been tried with the fire of commerce and even when the fellows who were higher up in command told me how | looked to them it was a bad pill to take until | grasped the facts, knowing that their perspective was good and | was looking in the wrong place for facts. When we let the other fellow control our actions we are lost. We cannot afford to advertise the other or combine and show we are fighting. Fight the game with head up, with fair profit and honest-to-goodness smiles and be blind to the other fellow's faults. There is too much lost man power in the average retail store. If we all followed the Henry ford plan we could take care of the matter which is worrying so many. Work and lots of it and a cheery smile will take care of you and make you a leader. We have former retailers traveling for us and they often tell me what observation has taught them after calling on the trade for a couple of trips. About a month ago one of our salesmen who sold out to come with us re-entered the retail grocery and meat business because he had learned from two hundred merchants he has been calling upon for us why it was that he had disliked his old store. As he stated to me, he had used too little paint, too little display and too long a face. | was in his new store the other day and it is a little gem, not crowded with goods, but well displayed. If every merchant will work at his job and not notice where the people carry their goods from they will soon carry them from his store. I know a shoe man—not a merchant, | am sorry to say—who lost the sale of six pairs of shoes to a fine family because, in removing a shoe from the mother’s foot, he snarlingly asked her, “Where did you buy this shoe?” I know another shoe man who only sees the feet of anybody he meets. | would tell the truth, and as Mark Twain said, “'I tell the truth more and more as | get older: for I find it pays. But never volunteer advice too often. Just smile, smile, smile, but don’t grin. No one cares much where we go if that seems to be our desire. of the Retail Mllinery Association of America. —_——_+ 2. <<. -__ — No Market Upset Looked For. No particular upsetting of the mar- ket for colored cottons is expected as a result of the price reductions now being made in those goods. The downward movement, which began about a week ago with the cutting of denims to a basis of 17 cents for 2.20s, has now embraced practically all lines of heavy colored goods and some of the finer- yarn construction as well. The an- nounced reductions, however, had the edge taken off them by the fact that there had been confidential trading at or slightly below the new quotations. The break in cotton following the Government report merely brought prices into the open. This has given buyers confidence in the market that had been lacking, and many of them are acting accordingly. ———_> >a A Final, Offer. At a recent meeting of creditors, a local bankrupt stated as follows: “There, gentlemen, are my assets and liabilities,” said he debtor, ‘and the very best I can do, gentlement, is ten cents on the dollar.” The creditors looked over the situa- tion and reported back that they thought forty cents on the dollar would settle the matter. The debtor took time out, and then he compromised. “Gentlemen, I offer you ten cents an you say forty. Now, gentlemen, I make you a final offer of twenty-five cents, but honest, gentlemen, I’m los- ing money on it.” — >>> To Drop $2.95 Shirt Level. A new policy involving the dropping of the $2.95 retail range in men’s shirts has been adopted by one of the leading men’s wear chain sto:cs. Under the new plan the ranges will be $1.95 and $3.50. Behind the scheme is the idea that the consumer who i, willing to pay a little more is limited in his se- jections at the $2.95 level. This situa- tion is corrected, the executives of the chain believe, by the offering of broad- er assortments and better quality mer- chandise at the $3.50 piice. At the same time the reputation of the store tor better merchandise is helped py the trading-up involved. —__+-+—___ Feminine Trend of Benefit. There is no question that the trend to really feminine styles in women’s apparel is helping business in a num- ber of textile lines. Not only is there a perceptible gain in yardage in sev- eral types of fabrics, but goods which have not met with a great deal of favor in recent years are coming back into favor. The point is strongly em- phasized that it will take some time yet for the feminine trend to make it- self felt fully and that indications are that it is developing naturally from women consumers themselves and not artificially. —_~2 + >____ Even when a woman does not re- turn a man’s affection, she can’t help admiring his discrimination. 8 MICHIGAN TRADESMAN September 19, 1928 PRODUCTION LOOMS LARGE. Current surveys in fields of industry machine processes are having results actually The mechanization of pro- ductive effort may be said to have be- most deeply influenced by startling. gun on a grand scale wih the begin- It was then that the drift from individualized effort and management toward mass ning of the present century. production and the co-ordination of machine facilities became definite. In 1900 the annual National income estimated in terms of dollars was a little more than $13,000,000,000. It is estimated that in the present year the income cf the Nation from all its vari- ous labors and from the development of its National resources will be ap- proximately $90,000,000,000. The pro- ductive capacity of the United States has increased marvelously in the period indicated, although the population has increased only one-half. Machines and the machine method of organization are responsible. In 1900 the country uscd” more than it could produce. In 1928 we shall export more than half of some of our most im- portant products. Automobiles, sew- ing machines, farm machinery, type- writing and other office machines, as well as cotton and innumerable other are being produced in the United States in a velume far ex- commodities, ceeding that of our National needs. It is sometimes said of large-scale agriculture that it is nct geared up to the machine age. Yet some of the most ingenious labor-saving machin- ery ever devised is used in farming and serves to add enormously to the wealth taken directly from the soil. Inevitably human labor is being re- placed by automatic processes in many fields where a few vears ago it seemed that machines could not enter. One of the great chain store systems is per- fecting automatic vending devices to replace “counter men.”” A survey made jointly by leading chain grocery store systems looks to a system of distribu- tion which, it is estimated, will dis- place no fewer than 17,000 traveling salesmen. What is clear is that the machine and the new theories of industrial pro- duction which have machine processes as their basis have enormously quick- ened the country’s earning power even displace “hand in increasing numbers. The machine has created an entirely new while they tend to workers” problem for statesmen, since it has so speeded up our industrial activity as to make vast foreign markets essential to our present state of life. The prob- lem at home is hardly less complicated. Use must be found for the labor which the machines displace. Industry and commerce cannot be permitted to degenerate into a mere system of high-speed production if we are to avoid trouble and confusion. Distribution has to be considered. The lordliest and most efficient of indus- trials must have buyers; and if ma- chines are made so efficient as to re- duce persistently the buying power of the home market our prosperity cannot last. The most efficient of machines will produce steadily over the twenty-four hours. But it will not consume and it will not buy any of the things it makes. Business in its best sense is a system of co-operation in which the importance of the individual and his individuality are taken into account. Great leaders of American industry realize this and they came to see years ago that the prosperity of the employee is one of the surest aids to the pros- perity of business in general. At the present moment, thanks to the skillful handling of international credit factors, Europe, as well as South America and Asia, is able to buy much of our excess output. The United States is at the same time fortunate It is so vast, its in- dustries are so enormously organized, that it is able to bring to the business of production all that is largest and most efficient in the way of machinery. No other country can do -this. in another way. We shall go on producing at a con- stantly accelerated rate, and all will be well so long as foreign markets re- Meanwhile, higher industrial earnings and higher wages may lead to new employments and new places for labor displaced by machines. main open and receptive. HURRICANE RELIEF. Washington should respond prompt- ly to the appeal of Governor Towner in behalf of the hundreds of thousands of Porto Ricans plunged into dire dis- tress by the hurricane. A proclamation asking assistance has been issued. It will spur American generosity to con- tribute to the aid which the Red Cross is already starting to those who are in a sense our own people. Aid to Porto Rico is a straightfor- ward simple question. The loss of life is great: the need is overwhelming; probably nothing that we can give or do will be too much. But Florida is different. Aiding Florida in time of disaster is always a difficult and delicate matter. For It hates to be held up to the world as a sup- pliant for help. It abhors the thought of winning a reputation for catastro- It would far rather go through the depths of suffering alone and in Florida has a mighty pride. phes. silence, if by so doing it could feel sure that it was helping its own repu- tation for strength and prosperity. At the same time, Florida does not like to see unnecessary suffering come to the victims of these cruel winds. What it really wants, we suppose, !s help in its troubles without exploita- tion or exaggeration of these troubles. This objective is difficult of attain- ment. If the press and the Red Cross cry down the storm it means that sub- scriptions for Florida relief will be less. People will not give unless the need for giving is made absolutely clear. The Red Cross, then, might have to go down into its diminishing reserve funds in order to meet the demands for relief. Altogether, the situation is difficult. It must be met with diplomacy. The facts of damage must not be exag- gerated even with the best of inten- tions. Florida demand for non-ex- ploitation of her distress is, after all, but that of any self-respecting sufferer in private life. TRADE BODIES PUT TO TEST. Trade association activities, after the usual summer lull, will start up in earnest very shortly. Between now and the next vacation period indications are that considerable progress should be made in perfecting organization ser- vice. The principal reason for believing this lies in the fact that competition in trade service has become quite pro- nounced not only as a result of the more pressing problems faced in trade and industry but also because the new type of trade body, the institute, offers a distinct challenge to the old-line or- ganization which has emphasized good- fellowship rather than business wel- fare. It seems rather apparent that the days of the laissez- faire organizations are numbered. They will probably go the way of the back-slapping and story- telling salesmen, yet there is no inten- tion here of belittling what they have accomplished. They have, in fact, pav- ed the way for the most progressive types of group organizations, since co- cperation for any purpose is more like- ly to be successful when grounded up- on friendliness and good will. Trade executives who have kept in step with association progress can well afford to view developments with en- tire confidence, secure in the knowl- edge that their services. will steadily in value. grow Those who are ac- customed to stir themselves only once a year or so for a routine dinner or an equally routine convention are like- ly to find good reason for anxiety, be- cause the measuring rod of results is being applied to the trade association just as it is to other divisions of busi- ness endeavor. Group action has be- come so imperative in most lines that the machinery formerly called upon to pérform only a minimum of prac- tical duty is now required to function at maximum efficiency. It should be an interesting year in association de- velopments. Following upon a favorable statisti- cal report for August, the cotton goods market last week saw the best activity of the year in several divisions, and printcloth rose to the largest volume since the spring. The August sales figures showed that sales had exceeded production by 12.7 per cent. and ship- ments by 7.1 per cent. Stocks were reduced and unfilled orders rose. The decline in cotton did not usher in an- other period of hesitant buying. Print- cloths fell to the lowest quotations this year, but volume expanded immediate- ly. Colored goods were also marked down, and sales of denims reached a new high. Interest in wash goods shown for next spring was another feature of the week, and apparently buyers are impressed with prospects for the new season. Exceptional attention is also accorded dress linens. In contrast to these more optimistic reports from the cotton goods market comes some hint of trouble in silks. Certain of the fabrics have been over- produced, or at. least the demand. is not up to its former proportions and prices are sliding. This is the risk that the industry in its present set-up almost constantly faces. started up during the week and saw an active first day’s trading, after which operations quieted down. Trade factors are not at one in believing that there is a real place for the institution, but all are quite disposed to see it have a fair trial. Response to the recent openings of the men’s wear mills in the woolen market has not been quite satisfactory. and most buyers left toward the end of the week for the religious holidays. A strong trend toward fabrics which may be used for a popular-price range of clothing has been noted, and even the upper-price levels have been re- vised downward. The market has been more active, with values firming. i The new exchange wool OLDEST GROCERY GOES. The passing of an antique which has little value even in a period when an- tiques are all the rage is marked by the closing of a Massachusetts grocery store which is reputed to be the oldest store of its kind in continuous opeta- tion in the United States. There are still many of the old- fashioned grocery stores left in the country, but their number is gradually diminishing. The stores have spelled their doom. Standardized food products and standardized stores are now in order, for however much we may enjoy antique chairs and_ tables in our dining room we do not relish antique groceries. The Massachusetts store which is closing its doors was established in 1796. It did much of its trade by barter and credit, instead of by the cash and carry system. Many of its products were made or prepared under its own roof instead of coming in tins and packages. chain The various articles it had for sale were scattered in delightful profusion on its dusty shelves or about its more dusty corners, instead of being always aligned in neat and or- derly rows. It was a sociable and kindly gath- ering place for the community instead of a marvel of prompt and efficient service. Its clerks were the members of the owner’s family instead of the robots which are now coming into favor in the form of slot machines. We have lost something in the pass- ing of the country grocery store and many sentimental tears will be shed at the disappearance of the oldest of its kind. Yet there is no denying that our modern standardization has _ its compensations. We cannot have both the picturesque atmosphere of the past and to-day’s service any more than we can have our cake and eat it, too. Women should remember that when a man wants sympathy he is looking for something else, also. We can all view trouble calmly if it isn’t our own. j i { | i H September 19, 1928 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard o2 a Week End Trip. Saturday dawned bright and beauti- ful, after the most destructive wind storm the evening before Grand Rap- ids has experienced during the fifty- two years I have resided in the Valley City. We started out on M 21, hoping to find it so far along that we could make the grade from Grand Rapids to Ionia, but found the section from Grand Rapids to Ada the only one fully open for travel at present. We were told at Saranac that the section from that town to Lowell was com- pleted and would be opened for traffic as soon as the dirt covering can be re- moved. We were also told that the section from Owosso to Ovid is now in possession of the public. We never near Ada from the West that we do not pauce to pay our re- spects to the memorials which mark the early aspirations and accomplish- ments of Madam LaFrambrose and Rix Robinson, who were, undoubtedly, the first white people to settle per- manently in Western Michigan and establish amicable relations with the Indians by the exchange of necessities and trinkets for furs. As we passed through Lowell and noted the large volume of water which is discharged into the Grand River from Flat River, I was reminded of a circumstance connected with the River which I think I ought to relate for its possible historical value. About thirty years ago I received a call one Saturday from William Widdi- comb, who was one of the most astute, dependable and energetic business men I have ever known. “Will you put $10,000 in a project I am prepared to recommend?” en- quired Mr. Widdicomb. Of course, I made an immediate affirmative reply when Mr. Widdicomb said: “Come ito my office at 7 o'clock this evening.” On entering Mr. Widdicomb’s office I found two classes of men already present. One group included Mr. Widdicomb, Thomas M. Peck, John E. Peck, C. G. A. Voigt, Wm. G. Her- polsheimer, Henry Idema, Geo. C. Kimball and names have escaped me. The other group was composed of Edwin F. Sweet, John E. More, A. C. Sekell, Joseph W. Oliver, Dr. McDan- nell, of Lowell, Mr. Church, the Lowell banker, and his father, the Greenville banker. Mr. Widdicomb called the meeting to order and said: “We have here two groups of men whom I think it would be well to bring together. The group headed by Mr. Sweet own the dam on Flat River, just North of Lowell. They recently put in a successful bid to light the city of Grand Rapids for a five year period, but have not sufficient funds to carry through the undertaking, which in- cludes the installation of a water wheel, generator and pole line from Lowell to Grand Rapids. I estimate the cost of these items at $125,000. I will invest $50,000 in this enterprise and each of several others whose my friends here present have agreed to take securities to the amount of $10,- 000. The gentlemen associated with Mr. Sweet have invested $39,000 in their undertaking, for which they are ito receive securities on the same basis as my friends and myself. It is now Dec. 15 and we must be in a position to hook up with the city transmission line at ithe East city limits June 1 next. We must file our acceptance of the award and a $100,000 bond with the Common Council next Monday eve- ning. I have been in correspondence with the manufacturers who make water wheels, generators and wire and find we can secure the needed articles in plenty of time. I have traversed the entire length of Flat River in waders and explored every one of the eighteen lakes for which Flat River is the out- let. My investigation leads me to be- lieve that this is an investment I can heartily recommend to my friends. We have arranged to take three directors from our group and two from the pres- ent owners of the property. The offi- cers of the new corporation we will form to handle the proposition will be as follows: President—William Widdicomb. Vice-President—Edwin F. Sweet. Secretary—E. A. Stowe. Treasurer—Henry Idema. We all signed the articles of associa- tion to be sent to Lansing and the bond to be handed in to ithe Common Coun- cil. Election of directors precipitated a climax which was not expected. By cumulative voting the owners of the property secured three members of the board, instead of two, as previously arranged with Mr. Widdicomb and agreed upon by both parties. Mr. Wid- dicomb was greatly surprised and dis- appointed. His face was a study, dis- closing the emotion which was going on in his mind. He quietly walked to the desk, slowly took up the two papers we had all executed, tore them in two and deliberately consigned them to the waste basket. With a flushed face and husky voice, he remarked: “Circumstances ‘have arisen which render it impossible to go ahead with the deal on the basis arranged. I ab- solve my friends from any liability in this matter. The meeting is adjourned. Good evening, gentlemen.” Mr. Widdicomb came to my house the next day (Sunday) to tell me that the owners of the dam had come to his house at midnight, freely acknowl- edged their mistake and offered ito turn their entire ‘holdings over to him if he would go ahead with the original deal. He peremptorily declined, giving rea- sons which I need not repeat at this time. Within a few hours the fiasco pre- cipitated a tragedy. It appeared that the two Church banks had been back- ing the undertaking beyond the lines of safety. Young Church committed suicide at his ‘home in Lowell and both banks were in ‘the hands of a receiver within a few days. The failure to finance the proposition also resulted in a receivership, which was followed by a forced sale of the property to the Stanley Electric Co. No member of the syndicate ever received a penny from this investment. The property was sold by the Stanley Electric Co. to the Grand Rapids erected the wonderful dam now in use under the direction of Col. McCool, who was one of the most capable en- Edison Co., which gineers along hydraulic lines this coun- try has ever produced. The property is now a part of the great system of the Consumers Power Co. I under- stand it is carried on the books of the corporation at about a million dollars. I think all of the people who gath- ered at Mr. Widdicomb’s office on that memorable evening have gone to meet their Maker except Mr. Idema, Mr. Sweet, Mr. Oliver and the writer. I never visit Saranac that I do not shed a tear in the memory of Frank H. Spencer, who conducted a drug store there for more than a quarter of a century and who contributed a de- partment he called Leisure Hour Jot- tings to the Tradesman for about twenty years. Mr. Spencer wrote won- derfully correct and concise English. He wrote of the cares and perplexities, joys and sorrows, of the country mer- chant. He never resorted to clap trap or sensationalism. I do not think any finer series of articles was ever written for the trade press of America or any other country than Mr. Spencer's con- tributions. I did not call at the Tonia prison to enquire about ithe health of the great- est rascal now temporarily sojourning at that retreat, because I am thorough- ly disgusted over the manner in which he is being treated by the officials of that institution, who do not place the same meaning on his sentence to hard labor that I do. He occupies a desk in an office and is treated more like an honored employe than a hardened criminal who betrayed every trust ever reposed in him and caused more sor- row and grief to the people who be- lieved ‘he was a worthy citizen, instead of a black ‘hearted scoundrel, than any man who ever wrote Grand Rapids after his name. The more I see of the machinations of some of the bonding companies the more I think of yellow dogs. I under- stand ‘the receiver of the Worden Gro- cer Co. has been forced to accept $7,500 on the bonds given to protect the com- pany against defalcation by the two men who ‘handed out over $200,000 to Guy W. Rouse, knowing they were betraying the owners of the business by so doing. The two bonds aggre- gated $15,000. the Aetna Co., which seems tto be Thev were issued by averse to paying any obligation which can be avoided by controversy or technicality. I am not surprised that the receiver took so little. I am sur- prised that it was able to get so much, considering ‘the methods of the organ- ization it had to deal with. IT have recently had a somewhat un- pleasant experience in undertaking to induce the Maryland Casualty Co. to do the right thing in the ultimate ad- justment of an accident loss for which its client frankly admitted liability. A freight truck insured by this company stopped suddenly on U. S. 16 on the night of March 16. As the rear light was not visible the driver instructed a boy to go back 100 feet to warn ap- proaching drivers. He went only ten feet, instead of 100, in consequence of which I came very near being blinded and probably killed by a projecting pole. The driver of the truck prompt- ly acknowledged all blame for the ac- cident and the injury to the car, and that the promptly adjusted by the Maryland stated matter would be Co. The circumstances were prompt- ly reported to headquarters, but no reply was received for six months, when an arrogant letter informed the writer of these lines that the Maryland admitted no liability for the accident and would not consider any reimburse- The metho-l employed in treating the claim and the ment in that connection. ‘| browbeating tactics of the attorneys who appear to be in evidence solely for the purpose of digging up tech- nicalities and inventing subterfuges and frame-ups lead me to the conclusion that the Maryland Co. 1s the last one I would be likely to patronize, if I were in the market for the kind of in- surance it pretends to write. One feature of the situation which shows the flimsy character of the de- fense is that the large truck which did the damage was using State license plates issued for a small ford car. In due time I propose to try legal conelu- sions with a corporation which bases the settlement of claims of this char- acter on itechnicalities, instead of com- mon fairness and honesty. E. A. Stowe. a A Poser. A custom in connection with Chinese funerals is the placing of edibles on the grave as soon as the mound has been formed. This ceremony had just been completed one day in a San Fran- cisco cemetery when a motor car con- taining several women drove up. One of the women, noticing the food on the grave, asked one of the mourners: “When does the dead man come up and eat these things?” The young Chinaman thought a mo- ment and then said: “You sometimes gottem some nicee flend, and him die, you putem some nicee pletty flowah on top side of glave, sabe?” “Yes, I would strew the grave with many beautiful flowers,” replied. the woman “Well, when do he come up to smell "em ?” ee Jade Demand Quite Heavy. The continued expansion of the de- mand fer jade is the outstanding feat- ure of the business now being done in the American gem market. There is apparently no limit to the call for this stone, other than that imposed by the inability of dealers to get a sufficient supply of the fine qualities. It is seen in almost every form of jewelry, in both plain and carved effects, and its popularity is enhanced materially by the vogue for green in women’s ap- parel. Next to jade in interest is the current movement of star sapphires and other stones of the star order. The vogue for green is: also helping sales of emeralds somewhat, particularly those in the larger sizes suitable for ring and bracelet uses, 10 Cost of Doing Business About Equal. In private grocery stores the cost of doing business ranges from 6 to 25 per cent., with an average of about -nt. These variations are due in managerial ability and - ervice rendered. Chain store costs in the grocery field vary between 8 and 9 per cent., also with an average of 15 per cent. While the range is not so wide, it will be seen that the average cost of doing business : : : : é a is about the same in both classes of This means thai, on the whole, the uler 1s operating more ly than the chain, for the figures above given include stores giv- hone and credit ser- ing delivery, tele] vice. Paul Nystrom states on this Practically any chain store cost covering any system of service can be matched or even beaten by independ- ent stores operating in a similar way givings tue same service.” Comparisons between chain stores and independent stores in other lines show similar results, as indicated by the following, quoted from bulletin issued by the Chamber of Commerce oi the United States “In independeut drug stores costs range from 17 per cent. to 44 per cent., with an average of 30 per cent. Chain store costs are said to be the same as the average for independents. Inde- pendent shoe store costs run from 14 per cent. to 36 per cent., with an aver- age of 24 per cent., and chain store costs operating under similar condi- tions average about the same.” The Harvard Bureau of Business Research figures for general merchan- dise stores show costs ranging from 10 to 30 per cent., with an average fig- ure of 15% per cent. The J. C. Penney Co., operating more than 700 stores in ium sized towns throughout the Middle and Far West showed an aver- age amounting to nearly 17 per cent. re is no evidence indicating that store costs enable them to sell for much less than independent stores, lass f goods and service considered. The advantage in buying in favor } hai small on standard me: chand and the mination of the jobber is largely paid for in warehous- ing, insurance, depreciation, shrinkage, ete Se Factors Which Limit Chain Store The chain store received a strong impetus in the years immediately fol!- lowing the war, when the price factor ruled the marict to a much greater extent than now. The chain store wa; then able to bu almost unlimited quantities of surplus cr distress stocks ices with which few retailers could compete. When these stocks were consumed, however, the chain store buyer was no longer able to buy under such con- ditions and the wide difference in price that has existed between the unknown brands that had been dumped on the market and well-known, standard lines disappeared, MICHIGAN TRADESMAN Various other factors also made themselves known; the retailer of the better class took a leaf from the book of the chain store; cleaned up his place; displayed his stock attractively and ef- fected many operating economies which made his position with relation to the chain store much more favor- able. And chain stores began to compete with themselves. The conditions that made a location attractive to one would also bring others. Competition prob- ably means more to a chain store than to an independent retailer, for the chain does not have any personal hold on its trade. Says Jesse. Clavin in Print- ers’ Ink: “The trump cards of the chain store system are available for just about each and every system, and there is very lit- tle variation in the way they are played. Gradually these (the chain store) methods became available to whole- salers and independent retailers and gradually the consuming public came to realize that the chain had no mys- terious and permanent advantage.” 2.» Have Cha'n Stores Reached Their Peak? Dr. Paul H. Nystrom, in an elab- orate survey covering the chain store tield has reached the conclusion that while chains are growing in number, there is decline in sales per store. Gen- erally they have failed to maintain their proportion of the total volume of sales. He believes that the 5-10 cent stores have nearly reached the peak of their possibilities in point of members and numbers. Drug chains, Dr. Nus- strom thinks, are meeting more opposi- tion than formerly. As to the grocery field he says: “Chain organizations are fairly crowding upward. Here there are pros- pects of continued growth in chains for some time to come. This is in part due to the enormous size of the field of focds selling, in part to the poor merchandising methods of great numbers of retail grocers, and in part to the fact that grocery chains so far have given most of their attention to the larger cities and henceforward are likely to spread into the smatler cities. There seems to be ample room to grow. ‘But it 1s in the dry goods and ready-to-wear field that chain systems scem to be most rapidly coming into existence. Nearly every issue of the trade papers in this line tells of some new chain being established or of the growth of some old concern.” —-—. 2. __ Active Season in Knitwear. Something like a record season is developing in women’s knitted outer- wear. “The demand is the best in ten years” is the description given of the buying, with some producers credited with being unable to handle all of the orders. The volume call centers on slip-on types in zephyr and zephyr and rayon mixed yarns. Crow necks are most popular, with the V styles fol- lowing. Good interest is also reported in medium and popular price two-piece knitted suits. The color trend favors buff, wine, blue and green, es BR Ele ae GOTABRISHED 44 YEARS GRAND RAPIDS, MICHIGAN Preducers of LILY WHITE FLOUR ROWENA PANCAKE FLOUR i ROWENA BUCKWHEAT COMPOUND YES MA’AM GRAHAM FLOUR GOLDEN G MZAL Goes Farther PRecause of Double Flavor _ _ amber cea rich odor which says, Saas ae \ coffee come dubs favor these tempters never disap- point. Light House is the most successful point of an important dinner. September 19, 1928 i i ' Petar zeman cotee TOT snanmmrneneenenanmgerrae cera gy Malm, 0 September 19, 1928 MICHIGAN TRADESMAN 11 Europe on the Verge of a Volcano. Grandville, Sept. 18—After the great parade made of signing a pact by the leading nations of the world outlaw- ing war one would suppose that there would be no outcroppings of enmity between itthose nations who thad signed but not so. France and Italy, the two outstand- ing Latin nations of Europe, have been friends since the close of the kaiser’s war under protest. The two are an- cient enemies, having been such even before Napoleon crossed the Alps and laid waste the plains of Italy in the long ago. No matter how many peace pacts may be signed such will ‘have no worth when the time comes for another break between France and Italy. The Italian delegation to the International Students Congress at Paris ‘took their departure without waiting for the con- clusion of the meeting, not even saying goodbye. They had ‘heard themselves ‘hissed while taking part in a field meet theld in connection with the congress. This, of course, is not the beginning of the ewhibition of bitter feeling between the Latin nations. The enmity is as deep as the ‘sea, as bitter 1s gall and as widespread as the boundaries of the two nations. What. then, does the signing of a pact outlawing war portend? Surely such a paper will not be worth the paper on which it is written when the real test comes, as come it will within the next decade, perhaps sooner. Matters are assuming a state which cannot be theld in’ abeyance for long. Some day in the not distant future war’s dread billows will sweep the hills and plains of France and Italy. It seems that the Iitalians are more fierce in their expressed hatred of their French neighbors than are the French- men, yet there is fire enouch smolder- ing beneath tthe ‘hot natures of these two people to again embroil the world in war. Too bad, is it not, after all the splurve indulged in 'through the league cf nations, a- world court and this last pact outlawing war? Human nature, however, has very much of the savage still in its composition, and until that characteristic of our animalism has been thoroughly subdued there can be no lasting peace among the nations of the world. A while ago there was said to be a quiet, under cover discussion going on omong leading European nations as to the advisability of dividing up Turkey among themselves. We do not know if that sentiment still prevails. Outlawing war is very much easier said than done. This last attempt of the nations to get together on the sub- ject worked far better than ‘the wily schemers of Europe ‘hoped for, since the United States, toward whom all the figuring was aimed in the past, fell unexpectedly intto the trap. And now we have two of the fore- most nations of Europe engaging in petty ‘heckling, showing their natural inclination to engage in another ‘scrap at the first favorable opportunity. Does the outlook show sunny skies for the United States? It cannot be said that it does, since she is now bound ‘hand and foot ito an agreement which is likely to prove a clog ito every effort to forward the good of the world, providing the agreement is ap- proved by ‘the United States Senate. The bad blood existing between the Latin sister nations has been in evi- dence for years. There are wrongs in the past which each nation feels can never be healed in a peaceful manner. There were anti-French demonsitra- tions at Rome when the students re- turned. Does this look like one happy family just back from signing a treaty of peace which is to last through the ages? Not by a long shot. The per- petuity of world peace is an idle dream. America was anything but a wise per- son when she entered the agreement. French tourists of the Alps were one day stopped by Italian militia when thev crossed the border near Chamonix and their papers demanded. Three of tthe men who were somewhat outspoken against Mussolini were tak- en away ito trial and imprisonment. Such is the beauty of the present peace pact between two of the signa- tories of that document, and we doubt not there are others. The signs of the times all point ito the coming of open hostilities in the no distant fuutre. Why should it not be so? Men are but children of larger growth, and na- tions are huddles of men gotten to- gether for a unity of purpose, which often precludes absolute peace with neighbors who. despitefully use them. “Beyond ‘the Alps flies Italy,” cried the great Napoleon as he pointed his sword in that direction, and over ‘the Alps went the army of France, dis- plaving prodigies of valor in their in- vasion of the Iitalian peninsula. Old times are still with these people. Each nation believes the other has wronged her, and the controversy as to which is right still goes on. It will not end at the nod and beck of paper pronunciamentos no matter how pro- fuse and flattering the language used. Britain and France, although seem- ingly friendly to-day, have much that is not in common and when ‘the crash of war breaks across the Alps the Enelishman of the tight Iittle Isle will lay his hand on his sword and stand ready to move at a momenit’s notice when the onnortune moment comes. Which ‘side will Britain take? We dare not sav, but 'that #t will mingle in the fray seems inevitable. Old Timer. oe Hides and Pelts. Green, NO. bo oo 18 Green, No. 2 Cured, No. 1 Cured. No 2 oo Calfskin Green, No. Calfskin, Green, No. Calfskin, Cured, No. Calfskin, Cured, No. 2 00200 23. Erorse, ING.) fe 6.00 Horse, NO. 2 205 5.00 Pelts. AIRE ee 5041.25 Shearlines 2.0 25@1.00 Tallow. Wool. Unwashed, medium —_~~.----_--____ @40 Unwashed, rejects —_.--_-___________ @30 Unwashed: fitte 20s @30 ——_+-.—___ Ideal Farm Relief. “What are your ideas about farm relief?” “Tt would be all right,’ answered Farmer Corntossel, “if our statesmen could compel the weather bureau to issue the right kind of reports and then compel the weather to live up to them.” THE ROYAL WAY TO WEALTE Ready money means op- portunity. Steady saving quickly builds a surplus. Forge your own key to progress! OLD NATIONAL BANK. - MONROE AT PEARL-SINCE 1853 SANITARY HANDY PACKAGE e QUALIFIED AON EY! CANDIES A Wonderful 10c Seller Sixteen different kinds of popular candies are put up in this attractive package. A Beautiful Display PACKED BY NATIONAL CANDY CO., INC. PULCTNAM FACTORY GRAND RAPIDS, MICHIGAN The Brand You Know by HART LOMBARD PLUMS Look for the Red Heart on the Can LEE & CADY Distributor United Detective Agency, Inc. Michigan Trust Bldg. GRAND RAPIDS, MICHIGAN CIVIL CRIMINAL and INDUSTRIAL WORK Only Bonafide and Legitimate Detective Work Accepted MEMBER PHONE—6-8224 or 4-8528 If No Response Call 2-2588 or 8-6813 Dictagraph and Auto Service Associated With SARLES MERCHANTS’ POLICE Shelving that displays Now you can have shelving which displays your mer- chandise. Notice how the sloping front of Sanidura Dis- play Shelving brings all the merchandise into prominence. Whether you completely equip your store or use single units, Sanidura Shelving is very desirable, because it is easily set up and gives a more attractive appearance to your store. The shelving is sanitary and durable—sani- tary because vermin cannot exist in it and durable because it is made of steel and assembled by electrical welding. This steel shelving costs no more than good wood shelving, yet it lasts a lifetime. It will pay you to equip your entire store with Sanidura Display Shelving. THREE MODELS Six shelves high, sloping front Seven shelves high, sloping front Seven shelves high, straight front. Write for prices and name of jobber in your territory UNITED STEEL & WIRE COMPANY 14 FONDA AVE., BATTLE CREEK, MICHIGAN hen ce SS FINANCIAL Conditions in Review of Business Michigan. 1 1 peace Im. CURi- l as the fa seas Tr Ht34> say = i ré s ess ess Ow Z 5 n view of the res avorable prospects, s ould be RELY x ard. Crot s this vear ive been gen- erous. 5 Sept. 1. a genera 4 age f 3.3 per cent. above the har- sts e last t ral level o ‘ w. 15 states Depart t S > ts gher than on tne same date last vear. Large crops at reason- rices oO prosperity e f er but also stabilize t S x living. a r iy > 4 Ta} i ; y ) ex eC rier Railroad n aking a dis t contribution to t country} 's sustained prosperity, a con- bution which would be difficult in- deed to evaluate. Loadings of revenue freight have been increasing, a gain of 6,108 cars over the preceding week being recorded for the week ended that of a vear ago. 1 tT . Fi « the United States Steel Corporation was greater at the beginning of September than for the ing date in any of the past as oo bo, August established a new high month- ly record. Production for the near fu- ture at least will hold at a high level, since the demand for cars continues ‘avy. Employment conditions con- tinue ) ove. Construction ac- ti } at a h rate. Inven- tories ire dera portending sub- stantial purchases for | requirements. July exports totaled $ 378, 768,065, which was $36,959,059 greater than during the same month in 1927. The commodity price level continues to move within narrow limits. More intelligent handl- 4 stalment selling has brought about the removal of mniany of the dangers which had been creeping into that situation, resulting in the strength- ening of a former weak spot in the economic structure. Comprehensive reports from over 100 Michigan bankers, Chamber of Com- merce secretaries and other business executives indicate that a substantial revival is taking place in industry fol- lowing a summer of more than ordin- ary activity. Nearly all lines are par- ticipating in the improved situation. Automobile and auto parts and acces- MICHIGAN TRADESMAN sory plants, of course, are in the lead. Rt ee Be "tote A brisk business is also being done by show case, store fixture and radio rs. Building hardware and electrical refrigeration factories show nal slackening. Furniture Be a ) ee ee factories are Ope! rating sngnty under > prospect is for a mark- his industry. Manufac- ns in a number of the in several of the small- St So icey an } > otate nave never been 1 1 they are at the present igan em- ion as a whole been unemployment as does st entirely of the floating labor which is always attract- ed to this State by the pubheaty given to prosperity in the automobile indus- try. Payrolls are increasing in Grand Lansing, Muskegon, Adrian, Albion, Benton Harbor, Che- 1 Bay City, Big Rap- Rapids, Jackson ‘lint. Hersev. Hough- Howell, Iron Mountain, Midland, Pontiac and Detroit. Only two cities are experiencing a decrease. ial employment in Detroit, ack to a report issued Sept. 11 by “mplovers’ Association, whose me! rship represents two-thirds of the industrial workers, amounts to 1, an increase of 1,600 over the preceding week and a gain of 101,- 864 compared with a year ago. Em- ployment is also exceptionally good in Lansing, Pontiac and Jackson. Production of passenger cars and trucks in the Uni August totaled approximately 485,- ted States and Canada 9 vehicles and established a new high monthly recerd, exceeding the highest previous month, April, 1926, by almost 22,000 units. September schedules are about 50 per cent. in excess of the same period last year. Exports for the first six months of the current year were $38,571.576 greater than the previous high record established in the corres] nding | months of last year. The poss the export field loom large when it is remembered that out- side the United States there is only one automobile to each 277 persons, as against one to every 5.1 persons in the United States. Michigan bankers report money in sufficient supply to take care of com- mercial and industrial requirements and the needs of the farmer ,although the credit situation is somewhat tight- er than it was a month or two ago. The crop excellent. situation continues good to Michigan farmers as a whole are more prosperous than at any time in recent years. retail, in better. The “tarTrent } Ta = 1] al p- f e current volume is well ahead of that Trade, wholesale and Michigan is distinctly of a year ago. Collections are reported fair to good and are better than at this time last year. Tourist trade this summer, while not up to expectations in some localities, was generally satis- factory. Freight traffic passing through the Sault canals in the month of August amounted to 10,093,586 tons compared with 9,212,111 tons in August, 1927. The total construction cost of build- September 19, 1928 Only When Helpful THE “GRAND RAPIDS SAVINGS BANK” feels it is “SERVING” only when the things it does for its customers are helpful to them in their financial affairs-- business or personal. Rendering banking service along broad and constructive lines for 56 years has established this institution in the confi- dence and esteem of business houses and individuals throughout all Grand Rapids. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home”’ GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank “The Bank c on the Square” Fenton Davis & Boyle Investment Bankers GRAND RAPIDS Grand Rapids National Bank Building Phone 421 Detroit 2056 Buhl Building Chicago First National Bank Building Kent State Bank “The Home for Savings” With Capital and Surplus of Two Million ° Dollars and resources exceeding Twenty-Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Si i i i | } i | t f | = mcr nascar asec September 19, 1928 MICHIGAN TRADESMAN 13 ings for which permits were issued in Michigan in the month of August amounted to $19,111,231 compared with $9,332,886 in ‘the preceding month and $15,005,251 in August a year ago. Per- mits were issued in Detroit in August for buildings costing $10,889,394, an in- crease of $2,170,129 over the same month in 1927. Wayne W. Putnam, Director Public Union Trust Co., Detroit. —_2> +> Relations, Flush of Easier Money Looms. A flush of temporarily easier money is anticipated in the financial district during the present week, when the Treasury presumably will put about $200,000,000 into the market through an overdraft in anticipation of tax re- ceipts. Nobody yet knows how much the Treasury overdraft will be this year, and it is not possible yet to reckon what effect it will have on money. Not until after the event will we know either the size of the overdraft or the extent to which member banks will use the new Reserve bank credit to Whatever the easing influences of the mid-Sep- pay off their indebtedness. tember operations turn out to be, these settlements within a week or ten days presumably wili leave the money mar- ket unchanged. The steps of the Sept. 15 moves about to be taken are interesting to the student of money. Roughly $970,- 000,000 in Third Liberty bonds will be paid at maturity on Sept. 15 or when presented at later dates. Experience teaches that a substantial proportion of this maturity will not come in for pay- ment until weeks or even months after maturity. That allows the Government a longer ‘time in which to repay the Third Liberty loan than the maturity date suggests. In addition about $70,000,000 in interest will be paid on Sept. 15. Altogether that makes $1,040,000,000 to go ont on Sept. 15, but, as just said, the lag in the presentation of Thirds will reduce that sum considerably. days or Coming into the Treasury coffers around mid-September will be in the neighborhood of $550,000,000 loaned to the Government through the new Treasury issue and roughly $500,000,- 000 in income tax quarterly payments. There again will be a lag, since the tax receipts do not all come in on the first day. The Treasury’s cash bal- ance with depository banks perhaps is around $150,000,000. These figures present an exceeding- ly comfortable position for the Treas- ury, but experience has taught the Treasury that the amounts to come in usually lag, so, to facilitate paymetns all around, it usually borrows from the Reserve banks through an overdraft for a few days. What such an overdraft in the next week will do to the money market de- pends entirely upon what use member banks make of the additional credit at their disposal. Doubtless many of them will use it partly ‘to pay off their indebtedness at the Reserve banks, leaving the money market, so far as they are concerned, unaffected. Other banks will find present rates tempting and will offer it in channels destined to ease the call market. Paul Willard Garrett. [Copyrighted, 1928.] ———-2.2e—>—__—_—_ 1928 Indicated Crop Values Up. A value 5 per cent. greater than a year ago for this country’s nine lead- ing agricultural crpos is indicated when the Government’s September 1 esti- mate published this week is multiplied This re- of a month ago when the indicated value was 3.2 per by the current market price. verses ‘the picture cent. below that for the year previous. At present market prices the 1928 crops in prospect. represent a value totaling $7,717,000,000. indicated value of the same crops was $7,346,000,000. sort are subject to changes through A year ago the Calculations of this variations in future estimates on pro- duction and through changes in the market. September situation in agriculture does When viewed as a whole the nevertheless present a more cheerful picture than might be supposed by those whose judgment is influenced by attention to the declines in cotton and wheat. Apparently the improvement repre- sents the rare combination of higher yields and an average price slightly better than a year ago. Unfortunately some key crops do not fare as well as the general trend indicates by a com- posite study of the nine major harvests. Instead of a greater value the recent estimates indicate a decline of 8.5 per cent. in what this year’s cotton output will bring. Since last month the cot- ton position has been somewhat re- versed by a drop in prices not entirely offset through the increased production in prospect. Likewise the indicated value of this year’s wheat crop falls 12.4 per cent. below that of a year ago. Other calculations based on Standard Statistics’ figures give the 1928 corn crop a value 16.2 per cent. higher than at this time last year, hay 13.1 per cent., barley 20.2 and tobacco 20 per cent. Great as has been the disappointment of wheat and cotton growers over. the decline in the two commodities most important to them, it must be admit- ted that live stock prices have been maintained on a_ satisfactory level. Since certain of our agricultural crops are marketed in the form of live stock rather than on a direct cash basis calculations on agricultural prosperity that do not take this into account are likely to prove misleading. Notwithstanding price declines re- grettable to various farm groups the general outlook is for a greater agri- cultural prosperity ‘than had been an- ticipated or than was enjoyed last year. Admittedly, as Professor Edward S. Mead points out in his new book, “Harvey Baum: A Study of the Agri- cultural Revolution,’ some far-reach- ing adjustments must come before the industry is restored to a satisfactory In this interval many individual farmers will suffer but at least the 1928 prospect is more favorable than un- favorable. Paul Willard Garrett. [Copyrighted, 1928.] basis. EIFERT, GEISTERT & CO. Investment Securities GRAND RAPIDS « MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 9-3395 Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Boston Denver Chicago Los Angeles LEWIS--DEWES & CoO., INC. INVESTMENT SECURITIES Chicago, Illinois ~ Representatives ~ GEORGE C.SHELBY =: HARRY T. WIDDICOMBE Phone 68833 GRAND RAPIDS, MICHIGAN 930 Michigan Trust Bldg. ———— ODIN CIGAR COMPANY Common Stock The stock of this company earned $3.12 a share in 1927 and has been placed on a dividend basis equal to $1.40 a share annually to yield 7.35% on the present selling price. CIRCULAR ON REQUEST A. G. GHYSELS & CO. INVESTMENT SECURITIES Buhl Building, Detroit Peninsular Club Bldg., Grand Rapids GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING & MOUNTING. G R AN DB R A PRERBR S$ MECH ££ GanN Howe Snow & Co. Incorporated AN Investment Securities Grand Rapids Fourth Floor, Grand Rapids Savings Bank Building — 14 MUTUAL FIRE INSURANCE The Glow of the Farm Fire. Somewhere on the horizon to-night there will be a crimson glow, marking the destruction by fire of a farmhouse, or barn, and its valuable contents. The event has in it an element of tragedy for one farm family, but to the world round about it is an incident of com- paratively small importance; for what does it matter, one farm building more or less? Just an isolated farm fire, to be regretted of course, but of small significance compared with the fright- ful disasters which too frequently oc- cupy the columns of the daily press. The comment of the immediate neigh- borhc od centers on the event for a few days. There may be an emergency col- lection of clothing and provisions for the family. The hope will be expressed that the property is insured. The coun- ty seat newspaper may even devote a few lines recording the incident as a matter of minor news interest. This particular neighborhood will likely be spared another fire for quite a period. The subject is soon out of mind. Fire comes to be regarded as such a remote possibility. “What if your home should burn to-night,” is a question which may excite a few anx- ious moments, but why worry when it did not burn last night, nor last week, nor in all the weeks which have gone before. The occasional farm fire in any single community attracts little attention, for there will be few fires within the range of observation of the average man. Never a sweeping con- flagration to give the subject standing in the public mind. Always isolation— a farm fire here to-day and another far away to-morrow. For this obvious reason the magnitude of the fire losses to farm property nation--wide is not generally recognized, not even by the farmer himself. When we stop to think that the single fire loss noted above is only one of an unbroken succession of farm fires a cloud of smoke by day and a pillar of fire by night, throughout the year, we realize that collectively the rural fire waste is a matter of unusual seriousness. The process by which farm wealth is destroyed is continuous. The fire is never permitted to go out. As one set of values is consumed, an- other is dumped into the pyre. The blaze is never so huge that it mounts to heaven and arrests universal atten- tion, but it burns on and on without abatement and eats its way into the vitals of the farming industry. Now let us assume that on the same night that witnessed our isolated farm fire, a very different kind of conflagra- tion occurred. Here is something we may read about, something the merto- politan newspapers will give the big- gest headline on the first page to-mor- row morning. And well does this news deserve the prominence it receives. The entire residence section of a prosperous American city of a hundred and fifty thousand people has been wiped out by a fire of unknown origin. Forty thou- sand dwellings have been totally de- stroyed; thirty-five hundred lives lost; property values of over a hundred mil- lion dollars wiped out An appalling MICHIGAN TRADESMAN disaster, well advertised, it is at once the talk of the Nation. Chamber of Commerce pass safety resolutions and city councils pass safety ordinances. It is a day of reckoning throughout the land. How extremely interesting it is, with this conflagration story clearly in mind, to realize that the disaster which befell that city is but a composite picture of the farm fire casualties of our country falling within any single year. When the records are brought together from the length and breadth of the land we find that the innocent looking farm fire, averaging $2,500 in values de- stroyed, has been repeated every thir- teen minutes of every day and every night throughout the year. The fire fiend has carried on a guer- rilla style of warfare, striking at wide- ly separated and unexpected points. His attacks were so removed from the main concourse that the havoc wrought by them was not clearly revealed until the last few years. Now that the ex- tent of farm losses has been carefully checked up, using known factors as far as possible and supplementing these with estimated factors where necessary, it becomes apparent that close to a half million dollars of farm wealth are destroyed by fire each working day of the year. A total of $150,000,000 per annum is now generally accepted as the measure and extent of farm fire losses. When brought to full view, it 1s seen that we have here a fire waste problem of serious proportions. Well may we seek to know from what huge _ reservoir of National wealth the funds are supplied to make good this vast destruction of farm values. Obviously, this destruction must all be made good out of the ac- cumulations and earnings of agricul- ture, a severe burden, even assuming that the farming industry is in a high state of prosperity. Those familiar with the present status of the farmer know that he cannot aqord this heavy drain upon his resources and produc- tive capacity. With the hard struggle which agriculture has had, and is hav- ing, it is indeed appalling that it should be necessary for the farmer to con- tribute so huge a sum out of his limit- ed earnings to make good a_ waste which is in a large measure prevent- able. We should suffer no delusion that insurance takes this burden from the shoulders of the farmer. Directly, yes, but the insuranc company is only a collector and distributor of funds, and the funds thus distributed come from the farmer himself. Not only that, but the farmer must pay the cost of such collection and distribution. So it is ultimately the farmer’s problem, and the solution can be found only in a substantial reduction of the fire losses to farm property. +... Would Miss His Benefactor. Every morning for two years, a young woman had given a penny to the begger at the crossing. One morn- ing she said: “This is the last time I shall be able to give you anything. I’m going away to be married.” “What!” said the beggar. “Getting married—at my expense?” September 19, 1928 ne WU ; , Mi N17 “Eeeuvy fy y fo 4G GY @ to VM SIIIIIIl yf tlIlttIttttttttttt tify Lilt bidssidif et 44 CGS 4 Ci fi ys : Ca Il: “ty btn, , P AASTVLTAMSLALA Gf LATTTPLEEEATTEEE ET Wriruuutlye Z 4 i. VAY LUMLTLL LET Wty Y % “UU yer B Vt “a SANA AAAS x S x S MELTS E) SY ws CAAA AAOOOANATBHH ong "Ndtll dif Zs ‘Voucher Check Matled Proof of Loss Received Vital Consideration when Disaster Comes When a policy-holder suffers a loss, he wants to feel sure of course that his insurance is sound and the loss will be paid in full, but the question of vital concern at that moment is how soon the payment will come and how quickly he can get squared away to take care of business. There’s a world of satisfaction to Central policy-holders in knowing that, almost with- out exception, Central voucher checks for loss claims are mailed the same day that the proof of loss is received. There’s equal satisfaction in knowing that the protection given is of the ' very highest quality, that the Company is ab- solutely sound, that it has a reputation for fair and sympathetic adjustment of claims, and that Central’s dividend reduces by 30% the actual cost of the insurance. If you buy insurance as carefully as you buy merchandise, you are bound to be interested in what Central offers. Write for further information. A Friendly Company "1 ENTRAL Manufacturers Mutual Insurance Company of Van Wert, Ohio. FIRE, AUTOMOBILE AND TORNADO INSURANCE FOR SELECT RISKS eee ree oe September 19, 1928 MICHIGAN TRADESMAN 15 Retention of Goods By Merchant as Acceptance. As a general proposition of law, where a merchant orders a shipment of goods and it is for any reason un- satisfactory, it becomes his duty to notify the seller within a reasonable length of time. Following such notifi- -ation, it then becomes the duty of the seller ito investigate the complaint with the view of correcting any mistake in respect to the quality or quantity of the goods. On the other hand, if a retail mer- chant upon the receipt of a shipment of goods, remains silent in respect to any complaint, and retains the goods for an unreasonable length of time, he may thereby cut off his right to object to the goods. By the same token, the retention of a shipment, without objec- tion for what may be termed an un- reasonable ‘time, may be held in law to constitute an acceptance and bind the merchant ‘to pay for the shipment. Now, let us see. In one case of this kind, a traveling salesman in Ithe employ of a whole- sale firm visited a retail merchant. The merchant inspected the ‘salesman’s samples, and gave him an order for certain merchandise. In due ‘time the merchandise was shipped and receiv- ed by the retail merchant. Upon receipt of the goods, the re- tail merchant unpacked a part of the goods and placed ithem on his shelves for sale. The merchant then sold a tew articles out of the shipment, after which the decided ‘that the shipment did not comply with the order in cer- tain respects. Upon reaching this con- clusion, the merchant notified the wholesale firm that he would not ac- cept the shipment and that ‘he was holding it subject ito ‘the other’s order. And now we come to the vital part of Ithe transaction. At the time the merchant notified the wholesale firm that he would not ac- cept the shipment, he had retained possession of the goods more than two months. And it was admitted, that in all that time he had made no objection ‘to the goods, had placed some of them upon his shelves and had actually sold some of them to the pub- lic. In the face of this record, the wholesale firm declined to accept the return of the goods, and brought an action to recover the purchase price from the merchant. Upon the trial of the cause, the prin- cipal question involved was whether or not the retention of the goods by the merchant for more than two months, without objection, constituted an ac- ceptance. The evidence was clear that upon receipt of the goods the mer- chant had ample opportunit to inspect them and offer an objection if they did not comply with the contract. As we have seen he did not take advantage of this opportunity to file a complaint, but on the other hand he exercised control of the goods and actually sold part of them. In tthe light of this record, the trial court took the position that the mer- chant had retained the goods, without complaint, for an unreasonable length of time and to tthe prejudice of the wholesale firm’s rights. The court then concluded by holding that the merchant had been guilty of exercis- ing such control over the goods as to render ‘him liable therefor. Judgment was therefor rendered in favor of the wholesale firm for ‘the price of the shipment against the merchant, and this judgment was affirmed by tthe higher court on appeal. The foregoing case was well rea- soned by the court, and its holding ap- pears to be in accord with ‘the great weight of authority on ‘the question decided. This authority taking the position ithat there is a duty resting on the buer of goods to notify the seller, if same are not satisfactory. And, fur- ther, such notificaiton must be given within a reasonable time to be effec- tive. It follows, if there is an un- reasonable delay in giving such notice the buyer may be deemed ito ‘have ac- cepted the goods and held liable therefor. In the light of the facts and ‘holding of ithe case reviewed, it is clear that a failure to exercise care in this phase of store management may easily result in a costly dispute. Truly, then, the case reviewed is one that merchants may well ‘have in mind, when goods are being received and checked against invoices preparatory ‘to being placed on sale. And if they don’t fit, or for any other reason are not satisfactory, the safe thing to do is to leave them in their containers and notify the seller of their rejection. Leslie Childs. —_+--. To Treat Food With Ultra-Violet Rays. A patent was recently granted to Harry Steenbock, of Madison, Wis., for a process of improving antirachitic properties of foodstuffs by treatment with ultra-violet rays. The prevention of rickets, a deficiency disease still pre- valent among children, depends, ac- cording to authorities, upon sufficient amounts of calcium and of the par- ticular vitamin which is necessary in order that the calcium may be assimi- lated by the body. The calcium must be eaten in food. The vitamin may be eaten in food or cod liver oil, but it is also formed in the body through the action of ultra-violet rays. The process invented by Steenbock, it is claimed, would increase the vitamin content of foods through subjecting them to ultra- violet rays, the rays causing the vita- min to form in the food just as they cause it to form in the body. The pro- cess, according to the patent record, may be used upon a wide variety of foods. —_————_->-2 2 ____ Machines Bring Down Pearl Prices. Government sanction of the use of machines in procuring mother-of-pearl is held responsible for declining prices of this product at Tahiti, Society Islands, according to reports to the Department of Commerce. In _ the quarter ended June 30, prices had fallen to 10 cents a pound, or 3 cents under the prices in the preceding quar- ter. Use of the diving machines, it is predicted, will substantially increase the total amount of shell that will be exported from French Oceania during the 1928-9 season. The CENTRAL Manufacturers Mutual Insurance Company Assets $3,509,238.51 Surplus $1,704,513.42 Is one of the 15 Companies that we represent The best protection, the lowest rates on FIRE and AUTOMOBILE INSURANCE write THE CLASS MUTUALS INSURANCE AGENCY 308-9-10 Murray Bui‘ding Grand Rapids, Michigan FINNISH MUTUAL FIRE INSURANCE COMPANY Calumet, Michigan Organized for Mutual Benefit Insures Select Mercantile, Church, School and Dwelling Risks Issues Michigan Standard Pclicy Charges Michigan Standard Rates ‘Saved Members 40 to 68% for 33 Years No Membership Fee Charged For Further Information Address FINNISH MUTUAL FIRE INSURANCE CO. CALUMET, MICHIGAN pe VIKING AUTOMATIC SPRINKLER CO. AUTOMATIC CONTROL @/ FIRE Installations Made on Cash or Installment Basis OFFICE 405 MURRAY BLDG. GRAND RAPIDS, MICH ASSOCIATED TRUCK LINES Announce complete organization for handling Merchant Freight. We go to 167 Cities and Towns in Michigan, and make deliveries to suit present day requirements. We furnish the greatest aid to successful merchandising, Adequate delivery. All lines are regulated by the Mich- igan Public Utilities Commission. ASSOCIATED TRUCK LINES 108 MARKET AVE. GRAND RAPIDS, MICH. PHONE 94121 OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying TeNet Cots OT Less Michigan Bankers and Merchants Mutual Fire Insurance Cs. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER 16 MICHIGAN TRADESMAN September 19, 1928 Indians Reached America By Crossing Behrings Strait. So many questions have come in since the publication of my last ar- ticle in the series on the Beginning of that I have gone _ back and answered all of Michigan chronologically them in the following Delawares in Michigan. When the whites came they found story of the a confederacy which from their loca- tion, the English called Delawares. Their own name was Lenapes, a term commonly trans- One of their lead- which has been lated “gentlemen.” ing chiefs called himself Waiawak- wakuma, which, translated literally, means tramping everywhere. The Delawares had a series of records which were preserved with the utmost care, almost amounting to veneration. The earher were recorded on birch bark, the latter on the inside of skins. The records were a serise of very crude ‘heiroglyphics which have parts been the study of American students ever since they were first secured from the Indians. Some recent studies of those old records are very interesting to the student who tries to dig back into the beginnings of Michigan. 3eyond any question when these old records were commenced the Lenapes “cold country,” Hudson's some- where between and Lake Superior, in the birch bark coun- try. Records previous to that period were, no doubt, made up from tribal traditions and are tinged a bit in places with the Indian thought of that day. They tell the story, however, in ac- cord with the commonly accepted theory, that the origin of the Indian were in the Bay race in America was by crossing Beh- According to these rec- hundred rings strait. Lenapes, moons before the record made, came to America in that way. In time drifted South along the Pacific somewhere near the North- ords the many was they coast to west corner of the United States as it is now and then drifted toward the in- terior. Their number gradually grew larger as this advance was made, but in two or three places there seems to that were too stayed they be indications there many, so some where were and the remainder moved on to- ward the East. These splits are often illustrated by When a hive gets too full a new swarm It was very much so with the swarming of bees. is created. the Indians and their division into tribes. From the place where the record starts it seems to be quite a complete history. Driven out by freezing, snow, and storms, those who were free pad- dled up the rivers in their canoes. The record they “floated” up the rivers which flow into Hudson’s Bay. says After many years of this gradual mi- gration they came ‘to a body of water. Late students agree that this was the Strait of Mackinac. Again there was a division. Some remained on there and some followed “the big bird” and went over when the ice came to be strong enough for them to do so. Their migration across the Southern peninsula of Michigan occupied a hun- dred years or more. There is some indication that they found the Chip- pewas ‘here at that tinre and two other tribes which have not been identified. In some way they got into communica- tion with the people from our prairie country, no doubt Northern Indiana and from they planted and which from that time for- ward became not only a staple but had a civilizing influence, as it had a tend- them secured corn, which ency to cause ‘them to remain in one place, the place where they had corn fields to cultivate rather than to wan- der on. Finally there came a very dry sea- The record says there was no rain and no corn, so they divided again. The remained,” and the others crossed Fish river. The new tribe which formed at that time which remained here was no doubt, what we know as the Miamis. They gradually drifted across the Allegheny mountains to where they were found son. “lazy ones was by the whites. The Delawares or Lenapes were very proud of their straight line of ancestry to the original stock, which had made this trip of hundreds of years. It was not the idea in the old chief's name, as quoted in the commencement of this article, that he was a tramp who had wandered everywhere, but that he was a pure Lenape, directly de- scended from ‘this old stock. Among their wanderings across the State was among the first Indian population here. Their story the commonly ac- cepted story of the origin of the Ameri- can Indians, and their numerous divi- sions explain came the many blooded Michigan Indians of their origin is how tribes. These questions have been welcome and gladly answered. A. Riley Crittenden. —_+~-.___ Concentration. In one of the laboratories of Wash- ington they have a great sun glass that measures three feet across. It is like the burning glass we used to treasure when we were boys, only much larger. This great glass gathers the rays of the sun that strike its flat surface and fo- cuses them on a single point, a space a few feet below. This single spot is It will melt through steel plate as easily as a red- hot needle burns through paper. heat — it cannot be measured, for it melts all instruments hotter than a blow torch. This terrible —is just three feet of ordinary sun- shine, concentrated on a single point. Scattered, these rays are hardly felt— perhaps just pleasantly warm; concen- trated, they melt adamant. The same principle applies to human endeavor. Scattered, a man’s energies do not amount to much; once they are all focused on the task in hand, seem- ingly tremendous difficulties are over- come. Get the habit of concentrating when you start to do a thing—throw on all the steam you have and focus every- thing on the task in hand. that three feet of ordinary sunshine Remember concentrated will burn through any- thing. ——_—_?2.->—______ Some people get their Christmas presents paid for by the Fourth of July. Don’t Say Bread — Say HOLSUM FAST SELLING IONIA FLOWER POTS Fancy, Plain or Assorted. If we send you this crate of quick sellers we will sell you more, 36 — 36 — 24 — 12 — 5 You can double or treble your money on this assortment. IONIA POTTERY COMPANY 4 in. 5 in. 6 in. 7 12 8 in. pots pots pots pots pots and and and and and Total saucers @ 2%c $ .90 saucers @ 5c 1.80 saucers @ 7c 1.68 saucers @1lc 1.32 saucers @l6c .96 Net i $6.66 Tonia, MicHIGAN Health for the Hot Days Help your customers in their quest for health and coolness for the hot days. For noon-day lunch or supper Shredded Wheat ae with sliced peaches, or other fruit, and cream . .. cooling, easily digested, easy to prepare ...no kitchen worry ... and so healthful and wholesome. Give Nature a chance. Time to cut out heavy foods. You have the Shredded Wheat and the peaches. Your customers know the package. It contains 12 large full-size biscuits . . . the kind you have always bought. Made by The Shredded Wheat Company Niagara Falls, N. Y. ‘ A. > September 19, 1928 MICHIGAN TRADESMAN 17 Good Roads Earle First To Suggest Mackinac Bridge. Horatio S. Earle, of Detroit, first State Highway Commissioner, having held the office from 1905 to 1909, and known as the father of the State’s good road system’ writes from his old home town of Plymouth, Vt., where he is spending his vacation, that nearly twenty years ago, he started propagan- da for a bridge across the Straits of Mackinac to connect the Lower and He had two sur- veys made at his own expense, one for a bridge, one for a tunnel. Now that Gov. Fred W. Green is taking up the project for a bridge across the straits Mr. Earle says that he is in hearty ac- cord with him and intends to be in Lansing next winter to join with him in obtaining the necessary legislation Upper Peninsulas. for such a bridge. Says Mr. Earl in his letter: “Directly after retiring as highway commissioner, in 1909, I went into the subject, and, at my own expense, en- gaged Charles Evans Fowler, a noted bridge engineer, to make a survey. First we considered a tunnel and decid- ed that it was impracticable because of the great length, hence prohibitive cost. Then I proposed a floating tun- nel, sunk 40 feet below the surface of the water, and people laughed at me. No such tunnel had ever been built but of its practicability I was convinced. Evans also decided that a bridge from Mackinaw City to St. Ignace was also impractical for the that the piers would have to be to the top of the suspension and the ice floes prob- ably would destroy them, “Next he submitted what both he and I agreed was the only feasible plan, which was to start from a point northeast of Cheboygan, thence to Bois Blane Island, from Bois Blanc to Mackinac Island, then to a point east of St. Ignace. This would make a roadway twenty-four miles long with only three and one-half miles of bridge; whereas a bridge from Mackinaw City reason to St. Ignace would be five and one- half miles long. The twenty-four mile route, with three and one-half miles of bridge, would cost less than one- half as much as a bridge from Mack- inaw City to St. Ignace. “More than twenty years ago I pub- licly declared that the two peninsulas of Michigan must be connected above the water and now that Gov. Green has revived the project I propose to give my best efforts to have it done during my lifetime—and I am now 73. 1 am hopeful it will be.” Incidentally, Mr. mentions that Plymouth, Vt., is where, in 1876, he cast his first vote for President, for Rutherford B. Hayes. Earle “Col. John Coolidge put my ballot in the box and little did I think that day that forty-eight years later I would be voting for his son for President. The son then was four years old,” he writes. Incidentally, too, he mentions that his book is out, “The Autobiography of ‘By-Gum’ Earle.” Why is it By-Gum? Well, men’s habitual expletive is “by heck,” by Jove, “by Jimminy,” or the like, but the veteran Earle’s is “by gum.” some To hundreds of thousands throughout the country he is known as “Good Roads Earle’ and “By Gum Earle.” Some of the twenty chapters in the book have headings: “The School of Hard Knocks,” “Pioneering for Good Roads,” “The Fruits of Victory,” “Public Life and Politics,” Grass-o- logical Philosophy” and “Earlisms.” He also notes that he built the first mile of concrete road in the world, called the first International Good Roads Congress, and is the founder of the American Road Builders’ Asso- ciation. —_~++2>——_ Bonds Yield More Than Stocks. Time money’s rise this week to 7 per cent. for the first time in seven years focuses attention on the relative posi- tions of stocks and bonds maintained in the face of rising money rates. Stocks to date in 1928 thave been able clearly to withstand the pressure of advancing interest charges better than bonds. Over a period of years the gap between stock and bond yields has widened and narrowed drastically, but never have stocks for months continued to sell on a lower yield basis than bonds. Persistently since last November industrial stocks have commanded a level in the market representing a lower yield than indus- trial bonds. Standard Statistics Com- pany’s compilation shows ‘that in Au- gust the average yield on industrial common stocks was 4.52 per cent. as against 4.96 for industrial bonds. Never before in history ‘has such a relation- ship existed. before Great is ‘the contrast to present con- ditions when we ‘turn back even to tthe beginning of 1927. We find that in- dustrial stocks were selling to yield 5.64 per cent. as against a yield offered by industrial bonds of only 5.10 per cent. And if we turn back to late 1920 we find industrial stocks yielding 8.53 per cent. as against 6.09 for bonds. Whether ‘this 1928 relationship re- flects a new era in the market perman- ently favoring stocks over bonds is a question on which views in Wall Street still differ emphatically. One school ‘holds that tthe extra distribution to which a stockholder is entitled from time to time gives assurance that equity issues will always command higher prices than bonds. The other school that the greater degree of safety guaranteed by bonds entitles them to sell on a lower yield basis than stocks. Whatever may be the permanent yield relationship between stocks and bonds it must be admitted that the re- cent drop in stock yields reflects not wholly the selection of equities on an investment basis but a run-up in prices stimulated by a country-wide wave of stock speculation. Recent soundings of the bond posi- tion reveal ‘to underwriting houses a latent demand for obligations larger than had been anticipated a few weeks ago, and in consequence the flow of new offerings with the approach of autumn continues to rise. The suc- cess of ‘the new issues has been aided by better pricing on the part of under- writers. Paul Willard Garrett. [Copyrighted, 1928.] WHITE HOUSE COFFEE “Has the Edge” in Customer Satisfaction We have been in the coffee business for more than 80 years. We know how coffee is bought, blended, roasted and packed—all the angles—all the ways and means to produce certain degrees of quality and certain price standards. Therefore, when we say that White House Coffee is just a little better Flavor is Roasted In / OWINELL-WRIGHT CO., > s N YNVS, th S “Uy 74 aN S XS . SV A SS * s VN «SN § Boston, Maes., Chicago, IIl., Portsmouth, Va. ~ > Nis S © \N \ YS S\ § OC oes Y \ UMM; “Udy, - blended from coffees just a little more expensive than any other brand at a similar price, we are stating a fact that can be proved. And in addition, “The F avor is Roasted In.” Since you can make a handsome profit by selling the best—sell your customers White House coffee. GfO S Se PO Dee meet hd ONE POUND NET Vif dM S V XS ZZ . DRY GOODS Michigan Retail Dry Goods Assiciation. President—F. E. Mills, Lansing. First Vice-President — J. H. Lourim. Jackson. Second Vice-President—F H. Nissly. Ypsilanti. Secretary-Treasurer — John Richey, Charlotte. Manager—Jason E. Hammond. Lansing. Group Meetings of Michigan Retail Dry Goods Association. Lansing, Sept. 18—We give below a tentative list of names of cities and dates of our fall series of group meet- ings. This begins with a meeting of the Board of Directors at Lansing, Sept. 19, at which all directors and former directors are expected to attend and an invitation is given to any other member who may find it convenient to be in Lansing to attend and enjoy the meeting with us. There may be some slight changes in the schedule occasioned by local conditions. Let- ters will be written ‘to our members in ithe areas adjacent to these loca- tions, so that proper notice will be given ito all who belong ito our As- sociation and other dry goods and de- partment store men whom our mem- bers wish to invite and bring along with them. We urge our members residing in the towns where the meetings will be held ‘to reserve dates and help us in getting out a good attendance. Meet- ings will be in charge ‘of our President, F. E. Mills. Other capable men, for- mer Presidents of our Association, will also be in attendance. Sept. 19, Wednesday, Lansing, 12 o'clock, luncheon. Sept. 25, Tuesday, Grand Rapids, 6 o'clock, supper. Sept. 26, Wednesday, Saginaw, 6 o'clock, supper. Oct. 17, Wednesday, Pontiac, 6 o'clock, supper. Oct. 18, Thursday, Ypsilanti, 12 o'clock, luncheon. Oct. 18, Thursday, Adrian, 6 o'clock, supper. Oct. 24, Wednesday, Muskegon, 6 o'clock, supper. Oct. 25, Thursday, Holland, 12 o'clock, luncheon. Oct. 25, Thursday, Hastings, 6 o'clock, supper. Nov. 14, Wednesday, Jackson, 6 o'clock, supper. Noy. 15, Thursday, Kalamazoo, 12 o'clock, luncheon. Nov. 15, Thursdav Benton Harbor, 6 o'clock, supper. Nov. 21, Wednesday, Flint, 6 o’clock supper. Nov. 22, Thursday, Imlay City, 12 o'clock, luncheon. Nov. 22, Thursday, Port Huron, 6 o'clock, supper. Many of our members know of ‘the dress manufacturing plant of Don P. Toole & Co., of Saginaw. which is selling dresses all over the United States, the prices ranging from $6.75 to $17.50, doing quite a large business. Recently our attention was called to the fact that at the end of a season the company thas put on a sale of dresses at retail at the factory in Saginaw. We have several loyal members of our As- sociation in Saginaw and Bay City who naturally are affected by the pol- icy of manufacturers locally in putting on sales at the end of a season. We investigated the standing of Mr. Toole and his company in Saginaw and find that the company is well known and its officers are prominent Saginaw business men and that Mr. Toole is highly regarded personally. We have had an interview with Mr. Toole and at is apparent that the has been getting auite a volume of business by putting on sales at the factory and it is our opinion that with a little co-operation on the part of some of the Michigan merchants that the excess of stock which he has at tthe end of a season can be placed in some of our Michigan stores to the mutual advantage of our MICHIGAN TRADESMAN members and the company a's -well and that by this kind of an arrangement the disposing of ‘their remnants of stock at the end of the season would be a comparatively easy job without their going inito the retail business. We suggested that he take the names of his live accounts and tell them that he will sell each of them a small Jot in proportion to their purchase during the season—no duplicates nor re-orders— at ‘tthe closing out prices. Those who have been customers of theins would, under this plan, be entitled 'to some of this merchandise 'to use in some way to bring a little added business. We are writing ‘this ‘to clear up a little situation in tthe State, to the end that manufacturers and retailers may work together and help each other. Certain other factories and mills in Michigan present a similar situation and we suggest ito the management that retailers desire to deal with them as manufacturers and not as compet- ing retailers, and that what is said above may be extended to other com- panies similarly situated. The Federal Trade Commission ‘has issued ithe following order: “The Federal Trade Commission ‘has ordered the Light House Rug Co., Inc., of Chicago, to discontinue use of the term “light house’ as a corporate or trade name. The words “light house” are known as a designation for training schools for blind rug weavers and other blind workers, as well as a trade name for articles made by blind persons in these institutions. “Use of tthe term “light house” im- plied that the company’s products were the ‘handiwork of blind people, when in fact only a part of them were made by blind persons, it was found by the Commission: Fhe remainder were manufactured on power looms in ‘the company’s factory and were of the same ‘sizes and designs as those made by the blind. Then the combined out- put was sold as the work of blind craftsmen, the company ‘thereby tak- ing advantage of the public’s sympathy for blind persons and its desire to help them. “Use of the advertising announce- ment, “Sole Distributors of the Chi- cago Lighthouse, an Institution for the Blind,” so as to mislead the public concerning the origin of its products or to imply that it is ‘tthe sole dis- tributor of products made at the Chi- cago Lighthouse when such ‘is not the fact, is also prohibited by the Commis- sion in its order. “Publication of a picture of a light house simulating the symbol adopted by tthe Chicago Lighthouse to desig- nate its product, as well as ‘the use of any designation implying that the com- pany’s products are made by blind per- sons when such is not the fact, are also prohibited. “The Chicago Lighthouse, a ‘trade school for training blind people, sought a market for its rugs so that its blind rug weavers could thhave steady em- ployment, and arranged in March, 1922 with one Morris Kline, of Chica- go, to sell 'the inistitution’s entire out- put of rugs. Kline imcorporated the respondent and adopted ‘the words “light house” in its corporate name. The company began operations in a factory not connected with the Chi- cago Lighthouse, and installed power looms manipulated by sighted persons to supplement the production of thand- woven rugs made by blind persons at the Chicago Lighthouse. The rugs made on the looms were exactly simi- lar 'to those made by hand by ‘the blind at the Chicago Lighthouse. Only ex- perts could tell the two products apart. Both were sold by the company through the same channels and at the same prices for the same sizes .Sales- men did not attempt to distinguish be- tween those made by the blind and those woven on power looms. “Blind weavers from the Chicago (Continued on page 31) September 19, 1928 e believe in Life Insurance, for it is one of the best and easiest ways of re- placing earning power, creating an Estate and provid- ing funds to liqui- date taxes'and debts THE ICHIGAN [RUST COMPANY GRAND RAPIDS Affiliated with The Michigan Retail Dry Goods Association An Association of Leading Merchants in the State THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. A MARK OF DISTINCTIVE BEDDING c Marshall BED SPRINGS MATTRESSES PILLOWS Comfortable .... Durable THE MARSHALL CO. ee ssaeipneneemenen enema GRAND RAPIDS a ua ema 4 hes SBMS Oe re si ac Da Re ec shesuun uaa — ¥ ne RESTATE RARER RS oA, y 2 September 19, 1928 MICHIGAN TRADESMAN SHOE MARKET Bringing Them Back. As the result of a letter being sent to a group of customers who: had not made purchases at the store for some time, Morris Kinghoffer & Brother, of Long Branch, N. J., recently succeed- ed in bringing the names of twenty- one old customers back on the books. The ‘etter read: “Once in a while you probably sit down and get to thinking of acquaint- ances around town; women you haven't seen for some time; you wonder ‘what’s the trouble?’ “We do that in this store; get to thinking of women who haven't been in for a while, and you’re one of them. “Tt occurs to us that the reason you haven’t been in lately may be that you haven’t been wholly satished. In that case, we should consider it a favor if you'd let us know about it.” Most of the twenty-one women who replied, mentioned minor grievances, which the store quickly adujsted. ——_+--._— How He Sells Accessories. Recognizing the fact that the sale (by suggestion) of more merchandise than a customer has asked for, is one of the best ways of increasing busi- ness. A New York shoe retailer has laid down this rule: Every customer who comes into the store must be sold at least one can of shoe polish before fhe walks out again. This merchant reasons that a man who crosses the threshhold of the store does so with the pre-conceived purpose of buying a pair of shoes. One’s real ability as a salesman, there- fore, rests mainly in creating in the customer’s mind, the desire for an ar- ticle that he had no intention of buy- ing when he came in. ——_—_» 2 / This Pulled the Crowds. Tell little ohJnny not to do a ce - tain thing, and you can bet dollars to doughnuts he will do it anyhow. It was on this human failing that Shneider’s, Des Moines, Iia., recently built an attention-catching window display. In one of its two windows, the store exhibited this poster: Do not look in the other window— we forbid you to do it. Naturally everyone who was stopped by the sign made it a point to inspect the other window referred to, where an early showing of fall footwear was on display. ——__<--—____ Watch the Clock. A “watch the clock’? sale was held not so long ago by Thalmow & Levi, Kokomo, Ind. In this event, custo- mers were urged to keep a sharp eye on the hands of the clock, as with every hour a certain line of the store’s merchandise would be offered at a sub- stantial reduction. a “Clean House” Monthly. When the Pelletier Store, Sioux City, Ia., instituted the policy of hold- ing sales once a month instead of every half year, this is how they explained it to their customers: “Tt marks the inauguration of a new sales policy, that of clearing our stock at the end of every month instead of just January and July. In our aim to best serve our patrons, this plan to ‘clean house’ once a month will keep our stocks newer and fresher, and more attractive for your. selection, throughout the twelve months of the vear.” a Use Names of Customers Effectively. Whenever they offer a new type of shoe to their trade, Cohen Brothers, Washington, N. J., will invariably pre- sent a model of the shoe in a street case, together with a card bearing the rames cf some of the men who have etready bought it. “Here are friends and acquaintances of yours,” a caption on the card reads, “who have purchased this shoe within recent weeks and found it entirely to their satisfaction.” Permission to use the names listed on the card is invariably secured be- forehand. —_—_»-<—____ Comfort Footwear For the Parade. The Knights Templars recently held a convention in Detroit. Not one of the hundreds who poured in from the railroad station failed to read a wall sign posted nearby. This sign carried greetings to the delegates and—in the same breath—told them about the rigors of the big parade that the Knights proposed to hold. The copy closing with the recommendation that Arch Preserver shoes would be the most comfortable for the long hike. All of which demonstrates how well some shoe retailer could have made a point of contact. —__»>-- 2 —__-- To Accompany Those Extra Laces. About a month after a man _ has bought a pair of shoes at one of the Walk-Over stores, he is sent an extra set of laces. This is accompanied by a card, which reads: “Maybe you need ’em Maybe you don’t Maybe you'll wear ’em Maybe you won’t. Just a minor part of the ‘Footwear Equipment’ for those Walk-Over shoes you bought recently. We have your size on record.” ue This Idea Made Them Think. When the Lindbergh stamp was first issued, a Kentucky shoe retailer sent a specimen to every customer on his nailing list. A letter accompanying the stamp read: “T hope I have the pleasure of be- ing first to show you what it looks like.” As a result of this little stunt, nun- dreds of people made it a point to call at the store and personally thank the merchant for his thoughtfulness. ——_—_—__» >. If a Fire Changes Your Location. After fire had wiped out the busi- ness of Fred Reder in Vancouver, Wash., he moved to a.new location and started all over agan. But before he departed from the first site, he left this sign: “Fired from this corner. You can Srd me now at 705 Main street.” points are proportionately low. From GRAND RAPIDS to: ALBION, MICH. ___.___.. BENTON HARBOR, MICH EEINE, MICH. HILLSDALE, MICH. ___- JACKSON, MICH. —_--__- LANSING, MICH. -_- OWOSSO, MICH. ____- SAGINAW, MICH. 4:30 a. m. to 7:00 p. m 4:30 a. m. MICHIGAN BELL TELEPHONE CO. Long Distance Rates Are Surprisingly Low For Instance: fr 105 or less, between 4:30 a. m. and 7:00 p. m.. You can call the following points and talk tor THREE MINUTES for the rates shown CADILLAC, MICH. __.____ MT. PLEASANT, MICH. ___. The rates quoted are Station-to-Station Day rates. effective Evening Station-to-Station rates are effective /:00 p. m. to 8:30 p. m., and Night Station-to-Station rates, 8:30 p. m. to A Station-to-Station call is one made to a certain telephone rather than to some person in particular If you do not know the number of the distant telephone, give the operator the name and address and specify that you will talk with “anyone’’ who answers at the called telephone A Person-to-Person call, because more work is involved, costs more than a Station-to-Station call. to-Person call is the same at all hours The rate on a Person- Additional rate information can be secured by calling the Long Distance operator = Rates to other Day Station-to-Statior Rate GUARANTEED Tew \ “THE PUMP SUPREME” PRODUCTS—Power Pumps That Pump. Water Systems That Furnish Water. Water Softeners. Septic Tanks. Cellar Drainers. MICHIGAN SALES CORPORATION, 4 Jefferson Avenue PHONE 64989 GRAND RAPIDS, MICHIGAN MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Company LANSING, MICHIGAN Prompt Adjustments Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. September 19, 1928 20 MICHIGAN TRADESMAN RETAIL GROCER in history, whom we know is on the : level. So let us think thus: Retail Grocers and General Merchants i Association. We have now the chance to brush President—Hans Johnson, Muskegon. inere politics aside. We can disre- El chen ‘She alga oe: ERO pard all the claptrap—as, for example, e At Second Vice-President — G. Vander’ the prohibition question, which is not Ever. ne Hooning, Grand Kapids. Secretary—Paul Gyzen, Wyoming Park. Treasurer—J. F. Tatman, Clare. Non-Partisan Summary of the Political Situation. Never yet in American history has the grocery trade played any part, as such, in National politics. This dis- tinction is properly made because the participation of British grocers in politics has been continuous—and -im- influential—for 800 to 1,000 years at A result is that the British grocery trade has been respect- ed, taken political parties. The and sentiments, desires and prejudices, if mensely least. seriously by all wishes preferences, you will, of British grocers have been taken into serious account in all ma- jor political movements. The era in which we now live took on distinct development when Herbert Hoover’ became food administrator im 1918. He handled that complex job with such consummate skill and in a spirit of such absolute fairness to all concerned that grocery associations all over the country took an active part in the efforts to ‘have him nominated for President in 1920. Now, Hoover is should take put th the work of electing man to the most important office in the world; for here is an opportun- ity for the trade, as such, to influence National affairs to the great and last- ing benefit of business the like of which never yet has occurred since we be- delay, nominated and = grocers careful thought to “tive efforts behind after eight years’ most “ur most effec this real business came a people. Nor is there anything selfish about What is truly good for business is also and likewise The record of about co-ordin- this aim and intention. for the common good. how ated e fort, Hoover brought harmony of view, one-ness of cpinion and enlisted the hearty co- operation of every element in business and among the consumers of the con- that the job of tnert vouches for the certainty he will know how to handle president. Let us not ask for specifications from Mr. Hoover in advance. It is the traditional habit of politicians to spout word-pictures in charming colors of glittering generalities, which mean not a thing. One reason why Hoover was not nominated in 1920 was, body knows, because he was politician.” Hoover’s handicap was that the man of few words— short on talk but long on deeds. He has not changed in that respect. So let us remember that our Gov- ernment is a representative republic. It never has been practicable for each citizen to legislate for himself, direct- lv. We must therefore delegate the work of legislation to trusted men. We have always been handicapped by the difficulty of finding men trust, or capable. We have in Hoover a man of natural understanding. de- veloped through an experience unique as every- “a rotten was a worthy of a question at all and not only will not but could not be an issue—all the mouthings and the spoutings of the professional 'spellbinder. We need not take account of the personal character of Mr. Smith; for we know he has no business experience at all, considered beside Mr. Hoover—and good _ busi- ness is the main thing we are after. Our chance is to elect the kind of man we always have said we wanted: a man training and ex- of affairs, of business perience. Hoover has made manifest his posi- uncanny grasp of every prac- tical problem that has come to him. He knows the need of the farmer bet- ter than any other man—and he knows what to do for ‘him as no other man has yet shown the knows. tively He knows the individual retailer and already has that said retailer will get a deal under his administration. He understands economics and finance as no shown square man now living under- stands them—and both are vital to our welfare. other Hoover is untiringly industrious; he is unflinchingly honest. He gets things done. He is to-day our greatest Na- tional asset. Hoover can lose little if not elected—at best the opportunity of one life; but we can Jose the chance to put into service the best man of this generation and thus lose the work of such a public servant to 120,000,000 people and the world at iarge—for no longer can we live to ourselves alone. Here is no question of Democrats or Republicans. I write as one who has always voted either way, depend- ing on the issues, the times and what I regarded as good for our people and our country. Our country needs Hoover. We need Hoover. We know Hoover. He is no unknown or doubt- ful quantity. Let us forget all petty details and prejudices and unite in put- ting the best man into the most im- portant office in the whole world. I think the Democratic party is very fortunate in having at able a man as Gov. hand so avail- Smith to serve as its standard bearer. We have elevated many men to ‘the presidential chair less qualified than he is to serve the people well and faithfully. opinion, 3ut, in my the United States has never had a man who qualifications for our chief ex- as Herbert Hoover. That is why I shall vote for him. If he was running on the Democratic ticket, I would vote for him just the same, be- cause of his remarkable ability as an executive of the highest order and widest experience. Paul Findlay. before possesses so many ecutive 2.2. _ A New One. “Do your hens ‘sit’ or ‘set’? asked the summer tourist of the farmer’s wife, ae ’ “ I’m not concerned about that,” said she. “When the hens cackle what T want to know is, are they : laying or lving.” HEKMAN S Cookie-Cakes and Crackers. Cookie: and Crackers ASTERPIECES Q E THE BAKERS ART aes * inp ®. ies i i Te. MN me ll ai (yy er > ye — gl or every o june | = of sa A SERVICE THAT WILL INCREASE YOUR SALES One person out of every four families in the United States has been benefited through Fleischmann’s Yeast for Health. This means a large number of your customers eat it. Do they come to your store to get their daily supply? Here is a chance to render a service that will bring them back regularly, make them permanent customers, for all the groceries they need. FLEISCHMANN’S YEAST Service M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN Direct carload receivers of UNIFRUIT BANANAS SUNKIST - FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables Stead i ot ETE Nt September 19, 1928 MICHIGAN TRADESMAN MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Viee-Pres.—E. P. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—-Pius Goedecke, Detroit. Next meeting will be hell in Grand Rapids, date not decided. Meat as a Protein Food. Lean meat is known as a protein food and sometimes it is condemned, principally by intimation, because it is. Those intimations frequently come from agents of concerens interested in the sale of other kinds of food not so high in protein. by the United States Department of Agriculture bearing the title “Princi- ples of Nutrition and Nutritive Value of Food,’ written by W. O. Atwater, Ph. D:, the ‘The principal tissue formers are the In a bulletin released following is contained: protein compounds, especially the al- buminoids. These make the framework of the body. They build up and repair the nitrogeneous materials, as the mus- cles and tendons, and supply the al- buminoids of the blood, milk, and other fluids. The transformed into the albuminoids and albuniinoids of food are gelatinoids of the body. Muscle, tendon and cartilage, bone and skin, the cor- puscles of the blood, and the casein albuminoids of of milk are made of food. The albuminoids are sometimes “flesh formers,” “muscle flesh, the muscle is made from them, although called formers,” or because the lean the term is inadequate, as it leaves out of account the energy furnishing func- tion of protein. The gelatinoids of food, such as the finer particles of tendon and gelatin, which are dissolved out of bone and meat in soup, although some- what similar to to the albuminoids in composition, are not believed to be tis- sue formers; but they are valuable in protecting the albuminoids from con- sumption. That is when the,food con- tains gelatinoids in abundance less of albuminoids is used. The protein can be changed in the body so as to yield fats and and changes occur to some extent. such In this and other ways they supply the body with fuel. carbohydrates, This may sound somewhat complex to some listeners and to those who are not particularly interested in the process of digestion and assimila- tion the chief message that it carries 1s that lean meat and other protein foods build up and replace the parts of the body that are being continually broken down in the normal activities of life, as well as furnishing heat and energy and providing for growth. The body’s ability to convert protein food into fat and carbohydrates is overlooked by one frequently unfavorable to protein food, but it means much to health and life when fats and carbohy- those drates are not consumed directly in sufficient quantities to supply the bo- dy’s needs. ——_~+ +. Food Value of Various Cuts of Beef. Considerable study has been given to the physical composition of beef and other meats, and it has been found that lean meat does not differ as important- ly as far as its food value is concerned as it does in other respects, such as flavor and tenderness. This is a source of satisfaction to those who feel they cannot afford to buy the more expen- sive cuts. Most hottsewives, mothers of children and custodians in a meas- ure of the famify’s health feel they not only should provide food that is satis- fying, but perhaps of greater import- ance is the thought that it should give full measure of sustenance. There are so many tasty dishes that can be pre- pared from the lower-costing cuts of meat, and methods of preparation are so easily to be obtained if needed that there is little lost to the pleasure of meals when the highest priced cuts cannot be bought without straining the meat budget. The difference in price of some of the so-called coarser cuts and that of less finished is usually not so great as the difference found in the higher priced cuts. This gives the housewife who really wishes to economize an op- portunity to buy meat that possesses high food value and at the same time tenderness and _ satisfactory from well-finished meat flavor at a very reasonable price, relatively speaking. As an illustration of the great difference in value of cuts from the selected sections of choice beef compared with cuts from similar sec- tions of meat further down on the grade scale, it has been found by competent students of this matter that as much as two and a half times more is charged for the cuts while selected as to quality, no such difference exists with respect to cuts from the chuck, for in- stance. The loin and rib of a beef car- cass may be considered the most ex- pensive to buy cutsfrom, the loin cuts being considerably higher of the two. As an illustration of the weight of trimmed portions from fat, high qual- ity loins, it was found on one test that only 62 and 42 hundreds per cent. of the whole loin was capable of being sold as trimmed steaks, while in the case of a lean carcass 75 and 66 hun- dreds The difference between these weights and the weights of the whole loins was fat and bone. Expressed in another way tests show that about 37% per cent. of the live weight on a fat steer loin can be sold 2s steaks. could be sold. —_»+~____ Monument Erected to Poultry and Eggs. One of the unusual exhibits of at the last Eastern States Exposition held in Springfield, Massachusetts, was a monument twenty feet high, made of several thousand eggs. The base of the monument consisted of a glass case about ten feet square, and in it were all kinds of fowls, cooked and uncook- ed, to represent products of the poul- try yard. The monument of eggs was one of the unique features of the great exposition, and the enormous magni- tude of the poultry industry was. set torth in a manner which gave visitors to the exposition a new conception of the humble but hustling barnyard hen. —___ > 2 - A wise woman is one who is able to mend both and his ways. her husband’s clothes — ose? a>_____— A lot of pious people are good—for nothing. RECEIVERS SALE - Tuesday, September 25, 1928 The National Bank of Ionia, lonia, Mich., Receiver for Longe-Wakefield Co., will sell at public auction, at 1:30 P. M. Eastern Standard Time, in the rear of the store building at 442 West Main St., the grocery and meat fixtures of the Longe-Wakefield Co., Terms of sale,cash. National Bank of Ionia, Receiver for Longe- Wakefield Co. VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruit and Vegetables “‘Vinke Brand’’ Onions, Potatoes, Sweet Potatoes, Oranges, Lemons, “Yellow Kid’ Bananas, Vegetables, etc. erved Iced is de- licious. Try it. 2 SCHUST’S LINE MEANS -—= More Sales Bigger ‘Turnover Larger Profits, and Satisfied Customers This Display Increases Sales THE SCHUST COMPANY “ALL OVER MICHIGAN” DISTRIBUTING POINTS Grand Rapids Lansing — Detroit Saginaw 22 HARDWARE Michigan Retail Hardware Association. President—Herman Dignan, Owosso. Vice-Pres.—Warren A. Slack, Bad Axe. Secretary—A. J. Scott, Marine City. Treasurer—Wiliam Moore, Detroit. Meeting the Competition of Range Peddlers. The legitimate stove dealer probably always have a certain amount of competition from range peddlers of various types. At the best it is keen competition, and at the worst it is sometimes tricky and dishonest. Some of the stunts used to put across sales are interesting. Not long ago a range peddler drove into a farmer’s yard and announced that he wanted to put up at the farm house. He offered $3 a day for bed and board, and leave his rickety old truck out in the wet if necessary. The farmer agreed. Every evening the peddler tried to persuade the farmer to take one of his ranges. The third evening he made a desperately hard drive to clinch the sale at once. He argued that he was going to stop 'two weeks, maybe three, while he canvassed the country; and each day would represent that much to offset against the price of the range, which was to cost $69. The farmer might as well put the range in at once and run it while the peddler was there. The latter could thus help him run the range in case any trouble developed in the first two or three weeks. The farmer finally consented to have the range set up in ‘his kitchen. This was done at once. The farmer signed the note for the $69. Next morning he went about this work as usual. At noon he found out that the peddler had left, bag and baggage. The latter never returned to finish out the prom- ised weeks, let three; but within three days a bill came in for will + two alone the range, pavment due immediately, less three days’ board for the peddler. Another over-persuaded farmer sign- agreement for a range and was had ed an told he twelve months in which to pay the $69. Four days later the The farmer found he had signed an agree- company demanded the money. ment to pay the entire sum on demand. The agreement long and in- tricate that farmer did not take read it through, but simply was so the time to took the peddler’s word for it. the pathy game as a last resort, where his One stove peddler works sym- + sales argument does not produce re- sults. Hie gets into parlor or kitchen where the women folks are and with tears in his eyes tells them the has not sold a range all week, that he will be dismissed from his position, that he has a wife and children dependent on then, burying ‘his hands, he hearts are moved to pity. him; head in his will sob until the women’s The women, in turn, persuade the men folks to buy the range because the poor man is in trouble. he range is brought under the usual deceptive and quite often the peddler moves on to and pulis the agreement; the very next farm identical sob stunt. Far more dangerous to the legiti- mate stove dealer than any of these tricks, however, is the psychological MICHIGAN TRADESMAN advantage which the peddler enjoys over the local stove dealer. The peddler is the man on the spot. What is more, he thas his range or heater on the ‘spot, too. He dumps it off at the farmhouse, leaves it on trial if necessary, and hangs on tenaciously until he makes ‘his sale. And there is no competing stove to distract the farmer’s attention from the one the peddler is trying to sell. The peddler’s trick in flinging the range off the truck at the famrer’s door is what catches the farmer in many cases. The fact that the range, flung off with every appearance of going to smash, comes through the or- deal without a scratch or a _ crack, counts in its favor. It would be use- less for the local dealer, if he were there, to explain that all this is a mat- ter of deft handling. The farmer credits it to superior materials and workmanship, never dreaming that it is a bit of sleight of hand, in which the peddler is carefully trained. Nor does he stop to ask himself how many times in the lifetime of that range he will put it to the same or any similar test. A small town stove dealer, comment- ing on such transactions, added: “And when that peddler is talking range, he has the field entirely to his range and to himself. Bring a man into my store an dtry to talk stove to him—it is disheartening. You explain the range, point out its advantages, think you are going fine—and right in the middle of it all, you find your prospect is looking at tinware, binder twine or something else on The peddler at the farmer’s door isn’t competing with himself. His range has the entire center of the stage. In fact, it has the entire There is nothing to distract the farmer’s at- tention from it.” display. stage. This explains why. asking a higher price for a range or heater for which it is practically impossible for the buyer to secure repairs in the event of break- age, the peddler makes a sale. With peddler competition, price is not a factor, in, most instances; though price talk ts. Most of these peddler with lower the In one section of country some ranges will not compare priced ranges offered in local stores. time ago a lot of big city peddlers went through the rural districts sell- It looked very much like one which a local dealer was offering for $65, but on closer com- neither so ing a range at $72. parison was found to be heavy nor so well equipped. The peddiler has an advantage, how- ever, in his ability if need be, to offer the purchaser two or three time. The average retailer finds that difficult. The peddler is able to do it largely because the article the sells is years’ far more cheaply made, and carries a wider margin of profit. Moreover, the company he represents has ample cap- ital. a better range and has less capital at The retailer, who pays more for his disposal, is in a difficult position, in comparison. Nevertheless, local dealers have in many instances made good headway against this competition. Hardware dealers with road men working through rm) September 19, 1928 9 Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes | GRAND RAPIDS, MICHIGAN 7 Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle — ——$ ee — = The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS “te wi MICHIGAN SE a MR. STOWE Says: We are on the square. So will you after you have used our Collection Service. Only one small service charge. ing fees or any other extras. References: Any Bank or Chamber of Commerce of Lattle Creek, Mich., or this paper, or the Michigan Retail Dry Goods Association. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan No extra commissions, Attorneys fees, List- For your protection we are bonded by the Fidelity & Casualty Company of New York City. : ee THE BEST THREE AMSTERDAM BROOMS) PRIZE White fwan GoldcBond AMSTERDAM BROOM COMPANY. 41-SS Brookside Avenue, Amsterdam, N. Y. NEW AND USED STORE FIXTURES Show cases, wall cases, restaurant supplies, scales, cash registers, and office furniture. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. N. FREEMAN, Mgr. Call 67143 or write BROWN &SEHLER COMPANY Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN September 19, 1928 MICHIGAN TRADESMAN 23 the surrounding country report good results from their canvass. One small city firm has salesmen who canvass for stoves as well as other lines of hardware; and reports a lot of business in stoves. Fighting the devil with fire is a most effective method. The local hardware dealer thas a light truck. He selects from his stock the range best calcu- lated to appeal to country trade, drives out ‘to the country, and unloads it at a prospect's door. There he can play the game just as the itinerant stove peddler does; with the advantage that he is known to the farmer, has dealt with him, enjoys his confidence, and ts right on the ground ‘to give service. Some dealers take out photographs or catalogues of heaters and ranges, and canvass prospects for stove orders while they are putting up eave-trough- ing, installing plumbing, or delivering paint. Here the local dealer has an advantage. While the stove peddler comes periodically, perhaps only once in a lifetime, and has to make his cam- paign an intensive, high pressure one, the local hardware dealer can come again and again in many instances ulti- mately makes sales. The advisability of more quality talk and less price talk has been fre- quently urged. The great thing to talk, however, is value—value, not merely in the stove itself, but in the lessened cost of operation through greater efficiency. Many buyers do not realize that a cheap range cannot wear as long as a high grade range; nor do they realize that the coal con- sumption of a cheap, poorly-designed range is far greater than with a scien- tifically designed, well made range. In operating a range the initial cost is a minor factor; and most rural prospects can be made to realize that, if only the case is properly presented to them. A stunt used by one dealer was very effective. He got hold of one of the typical “cheap” peddler’s ranges in a stove trade, and kept it on his floor beside the range he was featuring. With the two ranges side by side he was able to demonstrate that his own range, for somewhat less price, offered far greater value. Good roads, and the almost universal use of the motor car by farmers, should help the local dealer materially. It is easier for him to go out and canvass rural prospects, and easier for the fanmer to come to town. In the old days a visit to town consumed a day; now the farmer can come and go and transact a great deal of business ina few hours. When the trip to town was a rare event, the farmer came to depend on peddlers and mail order houses. Now it is an easy matter ‘to find out what the local dealer, whom he knows personally, has to offer as an alternative to the peddler’s showing. The rural telephone is or should be a great help to the local hardware deal- er in keeping in touch with stove prospects. It can hardly replace the personal canvass; but after a prelim- inary canvass, if an actual sale is not made, it is good policy to call the prospect from time to time, selecting, of course, those hours of the day when he will be convenient to the telephone, Demonstrations are helpful with rural as well as city trade; and the fanm wife nowadays thinks nothing of driving into town on an afternoon to visit the stores. A personal invitation, telephoned or by mail, to her to come in and look over your new line of ranges, will often produce results. But if the farm wife won’t come in to see what you ‘have, it pays to go to her, to ‘take your range with you, to set it up, demonstrate it in her- kitchen, and leave it on trial. In such a transaction the local dealer has all the advantages of the stove peddler; with the added advantage that he possesses a proven reputation for dependability and is of- fering dependable goods. Victor Lauriston. —_+-+___ The Jobber’s Place in Merchandising. It is acknowledged by most author- ities that the wholesaler renders a val- uable service in retail merchandising, and that the practice of the chain store of buying direct often is more costly than the jobber differential. As everybody knows there has been a great hue and cry abroad in the land for the past ten years eliminating the obbers, and saving the middleman’s profit. This is economically unsound. Nobody has ever found a cheaper, bet- ter or more efficient method for dis- tributing the great bulk of merchan- dise than the present wholesale sys- tem. The chain stores claim they eliminate the jobber. But that claim is untrue. It is true they don’t buy from jobbers, but they operate through their own jobbing houses—often at a greater cost than a well-managed wholesale house. A chain store which operates a warehouse and delivers its merchan- dise in small quantities to each retail branch every day is not eliminating the wholesaler’s cost. Possibly, in a few years, when the elimination of the unfit merchandiser— for the past ten years about eliminating going on apace—has left the field open for progressive, modern merchants, most independent retailers will agree that the coming of the chain store was a blessing in disguise in that it brought to retailing what it most need- ed a true sense of its responsibilities and opportunities. —_22+>__ Novel Method of Meeting Obligations. A wholesaler had had a lot of trou- ble in getting a certain retail client to pay his bills—not to pay them prompt- ly, but to pay them at all. Finally, losing patience, he wrote the merchant in question a rather threatening letter and, in reply, received the following communication: “Dear Sir—What do you mean by sending me a letter like the one you wrote on the tenth inst.2 T know how to run my business. “Every month I place all my bills in a basket, and then figure out how much money I have to pay on my ac- counts. Next I blindfold my _ book- keeper and have her draw as many bills out of the basket as I have money to pay for. “If you don’t like my way of doing things, I won’t event put your bills in the basket,” ao FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS OP | ee Te WEST ey Dd rome 5X —— = F.C. MATTHEWS & CO. 111 PEARL ST. N. W. Phone 9-3249 Look for the Dutch Dy OE Taye a MADE BY | THE DUTCH TEA RUSK CO. ey Ue MICHIGAN Henry Smith FLORALCo., Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION J. CLAUDE YOUDAN ATTORNEY AND COUNSELOR Special attention given creditors proceed- ings, compositions, receiverships, bank- ruptcy and corporate matters. Business Address: 421 Kelsey Office Building, GRP \ND RAPIDS, MICHIGAN Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPTDS. MICHIGAN CASH REGISTERS — SCALES NEW AND USED Expert Repair Service Remington Cash Register Agency 44 Commerce Ave., S. W. Phone 67791 GRAND RAPIDS, MICH. Seely Manufacturing Co. 1862 - - 1928 Flavoring Extracts -— Toilet Goods A standard of quality for over 60 years SEELY MANUFACTURING CO. 1900 East Jefferson. Detroit TER MOLEN & HART Steam Tables and Coffee Urns Built and Repaired Successors to Foster Stevens Tin Shop, 59 Commerce Ave. GRAND RAPIDS, MICHIGAN Expert Chemical Service Products Analyzed and Duplicated Process Developed and Improved Consultation and Research The Industrial Laboratories, Inc. 127 Commerce Ave. Phone 65497 Grand Rapids, Mich. Link, Petter & Company ( Incorporated ) Investment Bankers 7th FLOOR, MICHIGAN TRUST BUILDING GRAND RAPIDS, MICHIGAN Stonehouse Carting Co. Let us take care of your hauling troubles. 338 Wealthy St., S. W. Phone 65664 COCOA DROSTE’S CHOCOLATE Imported Canned Vegetables Brussel Sprouts and French Beans HARRY MEYER, Distributor 816-820 Logan St., S. E. GRAND RAPIDS, MICHIGAN BIXBY OFFICE SUPPLY COMPANY GRAND RAPIDS, MICHIGAN ASK FOR iN iN A Variety for Every Taste’ 24 HOTEL DEPARTMENT Norton-Palmer Hotel To Be Doubled in Capacity. Los Angeles, Calif., Sept. 14—An- nouncement has just been made that the Nortons, owners of the hotel by that name, in Detroit, and the Norton- Palmer, at Windsor, Canada, will add a twelve story structure to the latter holding, thus giving them a total of 500 rooms. This will make it the larg- est hotel on the Ontario border. The original structure of 200 rooms was completed early in the year as a sort of experiment, but proved an instan- taneous success. It cost upwards of $800,000, but the addition will require an investment of $1,750,000. The bulk of the ground floor of the addition will be given over to a large service dining room and a convention hall and ballroom having accommoda- tions for 450 persons, providing the hotel with facilities for attracting large conventions from both sides of the bor- der. More private dining rooms for luncheon clubs and small parties will be provided on the second floor, with a large number of spacious sample rooms. General plans for the extension are already prepared and construction will begin at once, the purpose being to have the hotel completed in June of next year, shortly before the inter- national bridge, now under construc- tion, is opened for traffic, and at the beginning of the 1929 tourist season. The bridge is scheduled for July 4. Joth Charles W. and Preston D. Norton, his son, have played a prom- inent part in the history of the hotel business in Detroit. The family thas been in the hotel business for three generations. Charles Norton’s father was for many years proprietor of a hotel at Brighton. C. W. came to De- troit when he was a young man and became proprietor of the Norton Hotel, then located across the street from tthe present structure. A few vears ago he erected the present Norton and the old building was leased to Earl Milner, who conducted it as the Astcr until its demolition last vear to make way for an office building. Preston D. Norton learned his pro- fession in the Norton Hotel under his father’s tutelage, and has been manager of that house for several years as well as secretarv-treasurer of the holding company. He ‘has been prominent in Michigan hotel organization affairs, as well as president of the Michigan Charter of Hotel Greeters. In a newsy letter received from Claude Peifer, who conducted the Shelby Hotel, up to a short time ago, when he disposed of it by sale, he tells me that he had a restful summer at Campbell Lake, where he built and conducted a grocery store for the re- sort trade. It proved ‘to be a success. Claude will prove a success in any line, no matter where vou place him. He just happens to be built that way. Geniality, hospitality and sincerity just radiate from his personality. Los Angeles has a right to feel a bit “chesty’ over the success of her first air carnival being held this week, an event which has been heralded over the entire globe. Admiral Moffatt, U. S. N., made a statement at the Rotary ‘lub a dav or two ago, to the effect that it was not only the greatest aeronautical exposition ever held up to this time, but that every stunt per- formed was away ahead of any previous attempt. 100,000 persons were in attendance daily and _ there were 25,000 autos parked at one time in a certain area. At Grand Canyon, in a wildly scenic seting, is the tomb of Charles A. Brant, who, at one time managed the old Michigan Hotel, at Detroit. This was in the early 70’s, whence he went to MICHIGAN TRADESMAN New Mexico in 1880 to engage in the same line at Albuquerque. Beginning with 1904 he entered the Harvey ser- vice and continued in the management of their Grand Canyon hotel until his death, seventeen years later. He was a great friend of the late James R. Hayes, by whom he was employed for some time, and I presume some of my readers will remember him in connec- tion with his early Michigan activities. Frank S. Verbeck. —_—_> 2. ___ Suggests Park Be Named After De- ceased Merchant. Traverse City, Sept. 18—The heavy rains which have fallen in this region during the past week will be of great benefit to farmers in matuirng potatoes and in providing abundant grazing for live stock. The Northern Michigan Transporta- tion Co., operator of steamboats on Lake Michigan, has discontinued ser- vice at this port for the season. Forty boys, chaperoned by the Big Brothers of Grand Rapids, gathered the cherries grown by the 9,000 tres on the Burkhart farm on the Peninsula. Hamilton Way, betwen Traverse City and Elk Rapids, is now open for travel, paving with concrete having been completed. During the coming year sixteen miles of the highway North of Elk Rapids will be paved. Proposals submitted by the city com- mission to the electorate for an issu- ance of bonds, proceeds from the sale of which would be devoted to the con- struction of an airport and also to the improvement of a park at the North end of Cass street, were defeated at an election held recently. An airport is not needed in Traverse City. It seems that every little village or cross roads station is obsessed with the idea that an airport would be an invaluable asset for such communities. At present only cities of metropolitan importance seemingly are justified in entering upon the airport experiment. The city commission proposed the expenditure of $8,000 in making im- provements on the Cass street park. So large a sum is not needed for the pur- pose stated. By setting out a few trees, seeding the ground, laying out walks and providing seats for the use of the public a delightful place for rest and recreation would be provided. The park is situated between the Boardman River and Traverse Bay. An enchant- ing view of the great expanse of water, the Old Mission Peninsula, Marion Island and the shores of West Bay awaits the beholders. The late A. S. Hobart, who served the city in an offi- cial capacity ably and faithfully for many years, was an active and insist- ent advocate of public parks. Person- ally and through the columns of the newspapers, he urged the people to unite in developnig a park system: Nhich would be a credit to the city and the State. In particular, he urged tie people to acquire the Cass street ground, which they now own, on ac- count of its central location and ils wenderful natural attractions for a park. The city would ‘honor itself and the memory of a most worthy citizen by giving to the park the name of A. S. Hobart. Arthur Scott White. —_—_2>+.___ Has Read Tradesman Nearly Forty Years. Alba, Sept. 8—Please find enclosed check for $3 for one year renewal to Michigan Tradesman. I think this makes thirty-nine vears. I hope I live to take it as many more years. I wish to compliment E. B. Stebbins, of Carson City, on his article, To Face the Chains. It is the best handling of the subject I have ever seen. If it had not been for credit, we would not have any catalorue ‘houses or chain stores. They are doing business in a business- like way. The injustice in credit is, it makes the good paying customer help pay the poor paying customer’s bills. Q. B. Stout. September 19, 1928 Luxurious Comfort, Appetizing Meals, Reasonable Rates, and Finest Mineral Bath Department in the country, are just a few of the reasons for the popularity of West Michigan’s finest hotel. We invite the patronage of business men and pleasure-seekers. Hotel Whitcomb and Mineral Baths St. Joseph, Michigan “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.”’ HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Muropean $1.50 and up per Day. RESTAURANT AND GRILL— cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GrorGE L. CROCKER, Manager. CHARLES RENNER HOTELS Four Flags Hotel, Niles, Michigan, in the picturesque St. Joseph Valley. Mishawaka Hotel, Mishawaka, Indiana Edgewater Club Hotel, St. Joseph, Michigan, open from May to October. All of these hotels are maintained on the high standard established by Mr. Renner. HOTEL CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE, MICH. Up-to-date Hotel with all Modern Conveniences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon te Michigan Columbia Hotel KALAMAZOO Good Place To Tie To PARK-AMERICAN HOTEL KALAMAZ09 A First Class Tourist and Commercial Hotel Also Tea Room, Golf Course and Riding Academy located on U.S. No. 12 West operated in connec- tion with Hotel. ERNEST McLEAN Manager Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND, Mgr. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. W. O. HOLDEN, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well venti- lated. A good place to stop. Amer. ican plan. Rates reasonable. WILL F. JENKINS, Manager scsi Aaa: 4... a 4 : September 19, 1928 MICHIGAN TRADESMAN 25 AT FIFTY YEARS. How It Seems To Be a Half Century Old. Views of life are quite different at different periods of life. The things sought after in one period may have been attained or relinquished and others take their place in another per- iod. In nature we see ‘the germ, the tender plant, the vigorous growth, the blossom, the ripened fruit. So also is the life and mind of man. If life be natural each stage will have its ap- propriate fruition. There will be de- sires, convictions, endeavor, experi- ence, trials, triumphs, accomplishments. Life may be made up of varied tasks and yet be harmonious, complete and successful. Fifty years of age may be a turning point, an epoch, the completion of a series of stages, and yet it should be far from the end of life or the com- pletion of a life work. It should be similar to graduation from school, en- tering upon new duties, putting into practice the knowledge and experience of the previous course of study. All that has been accomplished may be a foundation for future building; all that has been endured may strengthen for greater endeavor. Fifty years of age should not be the time to sit down and ruminate on the past or to cease from toil and boast of previous achievements. It should be a time of entering into broader fields of labor, of continuing with augmented facilities the pursuit of further knowl- edge. At fifty years one may be only fairly well prepared to begin some _ long- cherished project. He may have no reason to hope to see it completed, but he goes forward in the belief that others will see the need and carry for- ward the work after he is gone. At fifty years we begin to think of our debts to posterity. From child- hood we may have eaten fruit from trees, planted by our forefathers, and now we bestir ourselves to plant for the coming generation. If we of this generation fail to do our duty there will be a break in the continuance of a necessary supply; there will be lack which cannot be remedied. At fifty years of age we feel the need cf some one to save steps and some one to fetch and carry—helpers who can move more swiftly than we can. If we have not learned before we must now learn how to direct others, how to communicate our methods of doing work, how to explain our plans. At fifty years of age we could profit by the counsel of our fathers and mothers, but many cannot now seek advice from that source; but their words and ways come back to us now. with a force we never realized before. We know now that in our youth they knew better than we did. At fifty years we need oftener to rest from toil, and while we are forced to rest our eyes, our limbs, our muscu- lar system, we may still think our plan and guide others in the work which must needs be done. We need not be useless when we can no longer do all that we seek to do. At fifty years we must study and plan for the future. Yes, and we must give considerable attention to the prob- lem of adjusting ourselves to the changing conditions of the present. From fifty years on we may act as guide and interpreter to another gen- eration which is traveling as strangers a road with which we are familiar. As we join in the work and plans of this new generation it seems like living that portion of our lives again. Pity the man or woman who at fifty years of age thinks or says: “I have a competence. I will take my ease; I will enjoy myself. Money will buy all needed service.’ There is great dis- appointment in store for such a one. Idleness will not be ease for one who has toiled long and = accomplished much. Hired servants without love, friendliness or mutual respect and con- fidence often provoke displeasure. And then, if there be children, grandchil- dren or relatives whose burdens we can lighten, whose tasks we can _ share, whose plan we can enter into, we shall lose enjoyment, we shall defraud our- selves if we withdraw from them and try to live our lives apart. Anyone who has ever amounted to anything will find that for ten, twenty, perhaps thirty years after he has passed the fiftieth milestone of life his family, his friends, his neighbors and the world at large still needs something that he can give, and in giving without a thought of recom- pense—without the sense of barter or equivalent exchange—he will obtain more pleasure than in seeking their selfish ease. E. E. Whitney. —~-- 2 2s___ Maine Is a State Where They Raise Men. Grandville, Sept. 18—The year Gar- field swept the country, and the old Maine slogan went into innocious desuetude. This year that assures the country that there is no default on the part of Far East Republicans, which, no doubt, will serve as cheering news for the G. O. P Speaking of Blaine reminds me that a number of America’s most eloquent public men hailed from the rocky up- lands of New England. Zachariah Chandler was one of these, than whom no more forceful and convincing pub- lic speaker ever took the stump for any party. His statue, with that of Cass, adorns the assembly of notables at the Capitol at Washington. Chandler, with his bear gun, was cutting a wide swath through the country with his speeches when, after a notable address at a Chicago meeting he went to his couch, where he was found dead in the morning. Chandler was a man of note in the Nation, a member of the stalwart wing of his party, as antagonistic to the methods of the so-called half-breeds. Although Garfield was made Presi- dent, his ascendancy did not last much beyond a year, when an assassin’s bul- let found his life. Great excitement flooded the Nation over his untimely taking off. Much wild talk was in- dulged at the time, and the stalwart wing of his party was accused of be- ing at the bottom of the murder. The report went out that the assassin shouted, “I am a stalwart.” when he sent a bullet into the body of the President, who was at the depot in Washington about to take the train in company with his friend Blaine. I heard men in Grand Rapids declare that Roscoe Conkling was one of the conspirators in the murder of the President. Such blatant nonsense, however, carried little weight . It was the crazed brain of a moron that insti- gated the deed. Among the great sons of New Eng- land who made their mark in the New West in the days before the civil war was that Little Giant, Stephen A. Douglas, the man who debated the slavery question with Abraham Lin- coln and who lost the presidency through replies to questions put by the rail splitter, but at the same time won a seat in the United States Senate. Maine has gone overwhelmingly Re- publican. We shall see what influence this may have on the Naitonal election. Very little, doubtless, although it is in the East that the friends of Al Smith expect maiorities when the votes are counted in November. Years ago there were October elec- tions held in the states of Pennsyl- vania, Ohio and Indiana, and these were watched closely in presidential vears as indicative of the result in the Nation. The big end of the stick is in Re- publican hands. The Nation is natur- ally Republican, as witness the out- come of all the years since the close of the civil war, which gave a big advan- tage to the party of Abraham Lincoln whose memory hung as a benediction over the party councils for many long vears. Some point to the two terms of Woodrow Wilson, a representative Democrat, as showing that there has been a decided break in Republican in- vincibility. At first glance this might seem true, but an examination of con- ditions will dissipate such conclusions. But for Roosevelt’s defection in 1912 Woodrow Wilson would never have been President. That bolt was in no sense a little thing when we remembre that Roosevelt carried the rock bound Republican State of Michigan as against the regular Republican nom- inee. That act of the Rough Rider has never been fully forgiven by any Re- publicans. Then you will ask how about Wilson's second term? That is easily answered. We were in the shadow of a great war and, like Lin- coln the people did not believe in swapping horses while crossing a stream. The Americans dreaded re- sort to war and the slogan, “He kept uc out of war,” served to boost Wilson into his second term, and at that he won by the skin of his teeth, so to speak. Had California held fast to the party it has previuosly favored, Wilson would have been defeated. The Democrats place great stress on a disaffected wet element among the people for one of their hopes to win out for Al Smith. The question is, of course, debatable, and we _ bid the Democrats not to lose heart because Maine has elected the state and county tickets of the Republican party and is sure next month to go for Hoover. Old Timer. ——_ +... __ Automobile Industry Nearing Banner Year Output Figure. Detroit, Sept. 18—Wane county reg- istrations of passenger cars in August were somewhat below those of July. This may or may not have significance. The decrease was, in any event, rather minor. On the other hand, August, 1928, registrations exceed those of August, 1927, by 72.3 per cent. This year’s showing totaled 8,278 for all makes, compared with 4,804 in August a year ago, a gain of 3,475 cars. To date the 1928 production for the United States, which is about 85 per cent. of the world’s total, has reached 3,052,592. This compares with an eight months’ production of 2,638,232 in 1927, or a gain of 414,360 units. The corresponding figures for 1926 were 3,144,466, so that the 1928 showing is only 91,874 under what proved to be a banner year. American production of cars and trucks in August has been closely es- timated at 460,000 units. In this is in- cluded an estimated ford production of 85,000—possibly a conservative fig- ure. This record establishes August as the all-time high month. The best previous month’s production in the United States was that of October, 1925, when a total of 442,111 units was built. The August figures, plus the certain output for September, make it seem within the possibilities that 1928 will at least equal the 1926 banner pro- duction of 4,298,802 units. To accom- plish this an average monthly output, including September, of 311,552 units must be maintained. Chevrolet produced the five-millionth unit Sept. 8, seven months and eleven days after the compietion of the fourth million. Increasing speed of manu- facture is shown by its history. The first million was produced in eleven years and three months, the second in two years and five months and the third in a year and six months. Several thousand replies were re- ceived in the “Better Delivery” letter con’:st sponsored by the General Mo- tors Truck Company, in which prizes totaling $5,000 were offered. Walter: Boynton. >> >— Six New Readers of the Tradesman. The following new subscribers have been received during the past week: Muskegon Wholesale Grocery, Mus- kegon. Jacob Kuite & Son, Holland. L. A. Winchester, Byron Center. A. G. Morse, Bendon. Stebbins Bros., Saranac. A. F. Engelman, Howard City. “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Businesa and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -t- Sandwich Shop MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms “i 400 Baths RATES $2.50 and up per day. —————————————————————————— I. Van Westenbrugge Grand Rapids - Muskegon Truck Service Central Western Michigan DISTRIBUTOR Nucoa KRAFT ({) CHEESE ‘“‘Best Foods’’ Salad Dressing ‘‘Fanning’s’’ Bread and Butter Pickles Alpha Butter Saralee Horse Radish OTHER SPECIALTIES 26 DRUGS Michigan Board of Pharmacy. President—J. C. Dykema, Grand Rapids. Vice-Pres.—J. Edward Richardson, D2- troit. Director—Garfield M. dusky. Next Examination Session—Grand Rap- ids, third Tuesday in November. Benedict, San- Michigan State Pharmaceutical Association. President—J. M. Ciechanowski, Detroit. Vice-President—Chas. S. Koon, Mus- kegon. Secretary—R. A. Treasurer—L. V. Rapids. FOOD LAWS REQUIRED. Turrell, Croswell. Middleton, Grand Home Produced Products No Longer Feed the Nation. Foods for centuries have been the prime factor in man’s economy and it has only been in comparatively recent times that legislation was thought necessary to regulate the sale of foods which had been so!d without any re- strictions. For the principal goods were largely home-produced, the products of the farms and dairies, and their sale and interchange was, in a Because of the years large measure, local. elementary character of those foods, which were principally staple products, there was little opportunity to con- ceal their character or to attempt to dispose of anything which was un- wholesome. The parties entering into the trade were usually known to each said other and transactions may be to have been made on the reputation of the producer. In more recent times this old con- dition has changed. As the communi- ties grew in size ard as the country as a whole became more thickly popu- lated the demand for foods, varied in character and quality, which could be supplied in large quantities became enormous, resulting in the remarkable food supply system which we have in existence to-day. Industrial activities mow are such that shipments of foods are required to be made to greater distances, thereby creating a demand for the storage and preservation of foods in a wholesome utilization of may be condition and for the more complex foods, which supplied to the people in the larger populated centers, at greater distances from the source of production, to the end that nourishment may be had at reasonable prices during those periods of the year when production ceases. This great activity in production and transportation developed better meth- ods for their preparation and also for the utilization of all forms of products, which would supply nutrition for our citizens. There are those who saw an oppor- tunity to engage in the gainful occu- pation of putting out foods which were inferior in quality, adulterated or mis- branded, in with those producers who had built up a business in quality products and which were It, of course, became competition above reproach. unlawful arrived necessary to prevent such practices, and, therefore, we at the point where food legislation was demanded in that the public health might be protected and fraud order discouraged. Long before the National Food and Drugs Law of 1906 was enacted, the MICHIGAN TRADESMAN states commenced to adopt food laws until now practically every state has some form of legislation on this sub- ject. No help for improving these unsatisfactory conditions has come than from those manufacturers, who, through their trade organizations, have co-operated with the officials to place on the statute books the laws with which to combat the evils referred finer to. Our main problems to-day are not so much concerned with arriving at an understanding with the great majority of food manufacturers who are desir- ous of putting out quality products and protecting them against unfair com- petition; because they are willing to co-operate in meeting the requirements: but with the few who see an oppor- tunity to take advantage by unfair practices. With this latter type of producer the strict and energetic en- forcement of the Jaws is the only means of preventing unlawful sales. Educational methods of procedure by means of conferences with those who desire to meet the requirements are proper and comparatively easy in cor- recting irregularities. It does not take jong in conference with such persons as officers, managers or plant super- intendents ‘to arrive at an understand- ing and to make necessary corrections in labeling and branding. It seems to me, too, that it is not proper to permit non-citizens or un- naturalized persons in this country to engage in business and enter into com- petition with those bona fide citizens who are attempting to be law-abiding. There are many who are in the busi- ness of purveying foods of all kinds, who have not become citizens in fact and who are not familiar with the laws and in a number of cases cannot even read the food laws and regulations. Many of our violations involve this class of people and there certainly ought to be some method adopted by the States which would make it pos- sible to prevent them from engaging in the production and sale of foods until such a time as assurance can be had that they can be held amenable to the laws and have due regard for the public health. Another problem with which the official is faced is the lack of financial backing to carry on in a proper man- ner. The producer of foods would not long succeed if he employed man- agers, plant operators and salesmen for their organizations at the salaries usu- ally paid State officials and if they at- tempted to operate on appropriations usually made to food law enforcement units. One of the worst “jams” that any man can get into is to be appoint- ed to the responsible job of enforcing food laws and attempt to protect the public health of the citizens of a great State and be paid a salary just about sufficient to keep him alive and at the same time be given so little money for enforcement work that ‘his hands are tied. The failure to appropriate any money for enforcement is one method of mak- ing null and void good food laws. The fact that any laws are enforced as well as they are and that such splendid progress has been made with the small amount of funds att hand is due only to the energy and devotion to duty, under trying conditions, of the men employed in State and National service. When, in a single legal controversy over the right or wrong of branding a food product, a manufacturer is in a position to spend more money than is appro- priated to a food bureau for an entire year’s work, it should be understood by the consuming public that attempts at their protection are often well-nigh hopeless. I believe that in 1906 when the Na- tionnl law was adopted we attained one phase of our first objective and another when last year, we finally adopted a uniform food law. When in 1914, as a result of the activities of members of this and other associations, the National Office of Co-operation was created and at about the same time when the National Committee on Standards was provided for, a great step forward was made in adopting uniform methods of procedure and to encourage co-operation among officials in harmony with our constitution. Our discussions and _ conferences which we have held for so many years have undoubtedly helped to make more uniform, as a result of interchange of thought, our methods of procedure, and we certainly have done all we could at these conferences to not only encourage co-operation among officials but to encourage co-operation among producers. Therefore it may properly be claimed that we have acted con- stitutionally and in harmony with our objectives. How successfully this ‘thas been accomplished or whether or not we really ‘have progressed toward our objectives will have to be left to his- torians to decide. James W. Kellogg, President A'ssociation of Dairy, Food and Drug Officials. ——_+-+____ Birth and Death of the Cylindrical Barrel. Daniel H. Waters conceived an im- provement in the construction of bar- rels used in storing and transporting flour, sugar, crackers, salted meats and other articles of food. His plan con- templated the use of several sections of lumber, steamed and bent into the form of a cylinder attached with metal fastenings. He invited Daniel W. Powers, a mechanical expert, to assist in perfecting the device. A few weeks later the Federal Government issued letters paent to the inventor and Mr. Waters proceeded to organize a com- pany to engage in the manufacture and sale of barrels. Colonel George G. Briggs, Harvey J. Hollister, A. B. Porter and Mr. Waters’ brothers join- ed the inventor as stockholders and the Michigan Barrel Co., with ample cap- ital was organized. Ground was pur- chased on North Monroe avenue and an extensive manufacturing plant, which included a sawmill, was created. In the meantime Mr. Waters dis- posed of a number of state rights to manufacture barrels under his patent. In due time their barrels and kegs were produced and put to use. Organized labor disapproved of the new cylindrical barrels and refused to handle them. The old style stave bar- September 19, 1928 rel, wider in the center than at the ends, could be rolled easily and, when desired, direction at square angles was easily effected by a kick or a light hand pressure, while the Waters barrel re- the full strength of a effect the change de- quired about stevedore to scribed. The manufacture of barrels was abandoned and the company engaged in the production of measures—such as peck, half peck, half bushel, and kindred sizes. Later a line of refrig- erators was added and the company succeeded in establishing a large and profitable business, which continued many years. Mr. Waters, Col. Briggs, Mr. Hol- lister and others died and the plant was finally sold to the Grand Rapids Store Equipment Co., which operates it in connection with its other local and branch factories located in severa! distant states. Mr. Waters was a shrewd, able busi- ness man. He invested largely in tim- bered lands and local real estate and acquired a large fortune, now enjoyed by his heirs. Arthur Scott White. —_>.___ How To Obtain That Forwarding Address. Ben Ketay, of Peoria, Ill., uses the envelope to trace a moved-away debtor for him. Instead of addressing a col- lection letter to the delinquent direct, he sends it to a fictitious Mr. Soandso, in care of the debtor. Ben has discovered that when the Post ‘Office Department can not find the person addressed at the number and street given, the letter is returned, usually with the debtor’s forwarding address written across the face of the envelope. —_+22>___. Correct Time a Goodwill Builder. A small cabinet clock, placed in the center of his window, close to the glass, has proved to be a greater eye- getter for Ben Ketay’s displays in Peoria, Ill., than any other plan he has The clock is al- ways kept correct, and made it a habit of stopping in front of it to get the right time. A pert little selling message oc- casionally accompanies the clock. For example: “We Always Have Time to Talk Shoes.” —_-s 2? > used for some time. people have Percentage of Opening Profits To Charity. Similar to the methods of theatrical producers was the plan used recently by a merchant in Dallas in announc- ing the opening of a new shop. To a selected list of the towns peo- ple, invitations were sent announcing the date of the store’s “Premier.” On that day, the invitation also read, 10 per cent. of the gross receipts of the store would be turned over to charity. —_2>2+—___ Two New Full Vision Cases. The McCray Refrigerator Sales Cor- poration, of Kendallville, Ind., an- nounces two new models—a_ display case for meats and a display case for fish. Both come under the classifica- tion of full vision cases, September 19, 1928 MICHIGAN TRADESMAN 27 sere ; pases oo” < ey 7 SN, | ge we acon 7 ON iw ead comm cl Py IRC An En a say». ey Pare? xy GCA VY ee SRR eee ee ee vraag Protecting Your Estate Is As Important As Creating It. HAVE YOU MADE A dw tig tle mee ae SAY UME L agp Otte Ty = (Miami pogrom “witins oe FR en ay ee F ey ; ¢ 4 a. ih Pee; b 3 a i , ; mae » ik ne y,! ise q re {iP if. Fey pt gil F. i Re eo pe ir, eS ie GRAND RAPIDS TRUST CO. Grand Rapids, Michigan ULL LLL kauaualddddlillllldilillddlissidisddidiidididdbiddddidddidtdddddd/ matte ee Ee permite PSS ee rene DRUG STORES AND DEPARTMENT STORES— The demand for Seely’s Parisian Balm is increasing daily. ici big advertising campaign by stocking Parisian Balm now. The Seely Manufacturing Co. Quality products for more than 60 en oo 1900 JEFFERSON AVE., E. New Holiday Goods and Staple Sundries Now on Display at Grand Rapids in Our Own Building 38-44 Oakes St., Second Floor You will find displayed one of the most complete assortments suitable for the Michi- gan trade ever shown in both Foreign and Domestic lines, and we invite your careful inspection of this line of seasonable merchan- dise before you place your order elsewhere. Actually Seeing Is Believing Come Early—Write for Appointments Now Hazeltine & Perkins Drug Company GRAND RAPIDS Michigan WILL LLAMA MALL AM AMMA AA LLL LLL N WHOLESALE DRUG PRICE CURRENT Prices quoted are nominal, based on market the day of issue. Acids 3oric (Powd.)_. 10 @ 20 Boric (Xtal ... 15 @ 26 Carbole 2. - 38 @ 44 Citrig 22200 53 @ 70 Muriatic ____._.. 3%@ 8 NGG §$ @ 15 Ovatie ooo 15 @ 25 Sulphuric _..... 3%@ 8 Wartarie 2. 52 @ 60 Ammonia Water, 26 deg... 07 @ 18 Water, 18 deg... 06 @ 15 Water, 14 deg... 5%@ 13 Carbonate _____- 20 @ 25 Chloride (Gran.) 09 @ 2 Balsams Copaiba = __ 1 00@1 25 Fir (Canada) _. 2 75@3 00 Fir (Oregon) -_ 65@1 00 Berd 2.020 3 00@3 25 Tolu. 2.3. 2 00@2 25 Barks Cassia (ordinary). 25@ 30 Cassia (Saigon) _. 50@ 60 Sassafras (pw. 60c) @ 50 Soap Cut (powd.) Rite ee es 20@ 30 Berries @ubeb 22220. @1 00 Nish oe @ 25 JUMIDOr 220 10@ 20 Prickly Ash ....00. @ 7 Extracts Biceriee 2. 60 65 Licorice, powd. -. 60@ 70 Flowers Aumica — 08. 75@1 85 Chamomile (Ged.) @ 40 Chamomile Rom. @ 50 Gums Acacia, Ist _.... 50@ 655 Acacia, 2nd -_.. 45@ 50 Acacia, Sorts _._. 20@ 25 Acacia, Powdered 35@ 40 Aloes (Barb Pow) 25@ 35 Aloes (Cape Pow) 25@_) 35 Aloes (Soc. Pow.) 75@ 80 Asafoetida -_____ 50@ 60 POW 75@1 00 Camper __...._. 85@_ 90 Gusiag 222. @ 60 Guaiac, powd _- @ iW Nino 22-02 @1 25 Kino, powdered__ @1 20 MOVPE 2 @1 25 Myrrh, powdered @1 35 Opium, powd. 19 65@19 92 Opium, gran. 19 65@19 92 MNOHAG ooo 65@ 80 Sheliae __...____ 75@ 90 Tragacanth, pow. @1 75 Tragacanth -... 2 00@2 35 Turpentine -_--__ @ 30 Insecticides Aysenie __. 0OS@ 20 Blue Vitriol, bbl. @ 08 Blue Vitriol, less 0914@17 Bordea. Mix Dry 12@ 26 Hellebore, White powdered _____- 18@ 30 Insect Powder_._ 47%@ 60 Lead Arsenate Po. 145%@30 Lime and Sulphur eG O8S@ 22 Paris Green --.. 24@ 42 Leaves : Buch 2. @1 05 Buchu, powdered @1 10 Sage, Bulk -___-_ 25@ 30 Sage, %4 loose __ @ 40 Sage, powdered__ @ 35 Senna, Alex. _._._. 50@ 175 Senna, Tinn. pow. 30@ 35 Uva Orsi 2... 20@ 25 Oils Almonds, Bitter, trig 7 50@7 75 Almonds, Bitter, artificial __.._. 3 00@3 25 Almonds, Sweet, Cae oo _-- 1 50@1 80 Almonds, Sweet, imitation -... 1 00@1 25 Amber, crude -. 1 25@1 50 Amber, rectified 1 50@1 75 AMISG 7 1 25@1 50 Bergamont —__. 9 00@9 25 Cajenput 2 00@2 25 Caseig ooo 5 00@5 25 Castor 1 55@1 80 Cedar Leaf ~--_ 2 00@2 25 Citronella __.__. 1 00@1 20 Cloves 22.202 3 00@3 25 Cocoanut —___-- 27%@ 35 Cod Lievr _.....- 2 00@2 45 Croton 22. 2 00@2 25 Cotton Seed ---. 1 35@1 GCubehs 2 6 50@6 Higeron ......__ 6 00@6 Kucalyptus -_.. 1 25@1 Hemlock, pure_. 2 00@2 Juniper Berries. 4 50@4 Juniper Wood _ 1 50@1 Lard, extra --.. 1 55@1 Lard, No. 1 _... 1 25@! Lavender Flow__ 6 00@6 Lavender Gar'n. 85@1 Eemon 2... 5 00@E Linseed, raw, bbl. @ Linseed, boiled, bbl. @ Linseed, bld less 92@1 Linseed, raw, less 89@1 Mustard, arifil. oz. @ Neatsfoot —_._.- 1 25@1 Olive, pure ___. 4 00@5 Olive, Malaga, Vollow 22050 0. 2 85@3 Olive, Malaga, green 2 2 85@3 2 Orange, Sweet 12 00@12 2 50 75 25 50 25 75 75 65 Origanum, pure- @2 50 Origanum, com’l 1 00@1 20 Pennyroyal -.-. 3 50@3 75 Peppermint ---- 5 50@5 70 Rose, pure 13 50@14 00 Rosemary Flows 1 25@1 50 Sandelwood, E. | a ane a 10 50@10 75 Sassafras, true 1 75@2 00 Sassafras, arti’l 75@1 00 Spearmint —.._..-. 8 00@8 25 Sperm: 2 1 50@1 75 Vane 7 00@7 25 Vae USP _.... 65@ 75 Turpentine, less 65@ 79 Turpentine, bbl. @58% Wintergreen, 1ea0 6 00@6 25 Wintergreen, sweet bireh 2. 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed __-. 5 50@5 75 Wormwood —. 20 00@20 25 Potassium Bicarbonate ---. 35@ 40 Bichromate —.--- 15@ 25 Bromide. =<) 69@ 85 Bromide —... 54@ 71 Chlorate, gran’'d. 23@ 30 Chlorate, powd. : Or: Atal 2. 16@ 25 Cyanide ....- _ soma Iodide — __... 4 G6@4 So Pcrmang% anate 20@ 30 Prussiate, yellow 35@ 45 Prussiate, red @ 0 Swphate _._ 30@ 40 Roots Alkanete _.-. __ 30@ 35 Blood, powdered. 40@ 45 Calamus —...... 35@ 75 Elecampane, pwd. 25@ 30 Gentian, powd. 20@ 30 Ginger, African, powdered --_--- 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered __ ~ 45@ 60 Goldenseal, pow. 7 50@8 00 Ipecac, powd. @5 00 Eicorice —.-.._._. 35@ 40 Licorice, powd._. 20@ 30 Orris, powdered. 30@ 40 Poke, powdered__ 35@ 40 Rhubarb, powd -~ @1 00 Rosinwood, powd. @ 60 Sarsaparilla. Hond. ground —__-__.. @1 10 Sarsaparilla, Mexic. @ 60 Saquils .....- - 35@ 40 Squills, powdered 70@ 80 Tumeric, powd... 20@ 25 Valerian, powd.__ @1 00 Seeds Anise ....._.._.. @ 35 Anise, powdered 35@ 40 Bird, Is 13@ 17 Canary ....: 10@ 16 Caraway, Po. 30 25@ 30 Cardamon — .__- @3 00 Coriander pow. .40 30@ 25 BY 2 5@ 20 Wennell oo 35@ 50 Kink 2. 7@ 15 Flax, ground -- 7@ 15 Foenugreek, pwd. 15@ 25 Hemp .......-- 8@ 15 Lobelia, powd. ~~ @1 60 Mustard, yellow 17@ 25 Mustard, black_. 20@ 25 Poppy 2-2 5@ 30 Quince _...___. 1 00@1 25 Sabadilia 2... _— 45@ 50 Sunflower —_...- 12@ 18 Worm, American 30@ 40 Worm, Levant — 6 50@7 00 Tinctures Beonite = @1 80 Aloes @1 56 Arnicg (2. @1 50 Acafoetida ------ @2 28 Belladonna _.---- @1 44 Benson 2 @2 28 Benzoin Comp’d_ @2 40 Bachy 2. @2 16 Cantharides: _._. @2 52 Cansicum ......... @2 238 Cateehu —......_ @1 44 €inchona ...__._ @2 16 Colchicum —_._._. @1 80 Cubes ....._ @2 76 Pileitalis ......... @2 04 Gentian _... @1 35 G@uaine .... D2 2 Guaiac, Ammon._ @2 04 fogme —... @1 25 Iodine, Colorless_ @1 50 ron, €lo 222 @1 56 Kino ue @1 44 Myrrh _... 2 D2 52 Nux Vomica —.__ @1 80 Opium —.. @5 40 Opium, Camp. -—. @1 44 Opium, Deodorz’d @5 40 Rhubarb ..._._._ @1 92 Paints Lead, red dry -_ 134@13% Lead, white dry 134@13% Lead, white oil. 134@13% Ochre, yellow bbl. @ 2% Ochre, yellow less 3@ 6 Red Venet’'n Am. 3%@ 7 Red Venet’n Eng. 4@ 8 Putty 2 5@ : Whiting, bbl —_. Whiting 5% S10 L. H. P. Prep... 2 90@3 05 Rogers Prep. -- 2 90@3 05 Miscellaneous Acetanalid __.__ 57 7a Al 0O8@ 12 Alum. powd and Sraund 0os@ 15 Bismuth, Subni- trate 2 83@3 08 Borax xtal or powdered _... 05@ 3 Cantharides, po. 1 50@2 00 Calomel 2 72@2 82 Capsicum, pow'd 62W@ 75 sarmine _.___._ 7 00@7 50 sassia Buds —__. 30@ 3a Cloves 40@ 59 chalk Prepared. 14@ 15 Chloroform ____ 53@ _ €6 Chloral Hydrate 1 20w1 50 Cocaine .. 12 85@13 5u cocoa Butter -__. 65@ 90 Corks, list, less 30-10 to 40-10% Copperas oo 03@ lv Copperas, Powd. 4w 10 Corrosive Sublm 2 25@2 20 Cream Tartar ._. 35@ 45 Cuttle bone _.._. 40@ 50 Dextrine 6@ 15 Dover's Powder 4 00@4 50 Kmery, All Nos. 10@ 15 Emery, Powdered @ 15 Epsom Salts, bbls. @ Oo Epsom Salts, less 3%@ 10 Ergot, powdered __ @4 00 Flake, White .. 15@ 20 Formaldehyde, lb. 12%@30 Gelatine 80@ 90 Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. a Glauber Salts less 04@ Glue, Brown ___. 20@ Glue, Brown Grd 16@ 22 Glue, White -.__ 27%@ 35 Glue, white grd. 25@ 35 Glycerine —__.__-_ 20@ 40 Hops (oo 75@ 95 edie - 206 6 45@7 00 lodoform —____ 8 00@8 30 ywead Acetate _. 20@ 30 ACG oo @ 1 50 face, powdered_ @1 60 Menthol 8 00@9 00 Morphine __-. 12 83@13 98 Nuxzx Vomica —__.. @ 30 Nux Vomica, pow. 15@ 25 Pepper, black, pow 57@ 70 Pepper, White, pw. 75@ 85 Pitch, Burgudry. 20@ 25 Quassia, _....__ 12@ 15 Quinine, 5 oz. cans @ 59 Rochelle Salts _. 28@ 4h Sacharine ..... 2 60@275 Sart Peter i1@ 22 Seidlitz Mixture 30@ 40 Soap, green _.. 15@ 30 Soap mott cast _ @ 2 Soap, white Castile, Case 22. @15 00 Soap, white Castile less, per bar -- @1 60 Soda Ash __.._._ 3@ 10 Soda Bicarbonate oe 10 Soda, Sal _.... 02%@ 08 Spirits Camphor @1 20 Sulphur, roll --_._. 3%@ 10 Sulphur, Subl. _. 4%@ 10 Tamarinds —_.-- 20@ 25 Tartar Emetic -. 70@ 175 Turpentine, Ven. 50@ 75 Vanilla Ex. pure 1 50@2 00 Vanilla Ex. pure 2 25@2 50 Zine Sulphate _. 06@ 11] MICHIGAN TRADESMAN September 19, 1928 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket = at date of reais For price changes compare with previous issues. ADVANCED DECLINED Morton House Coffee Raisins Apricots Currants — es ee = <= SS AMMONIA Ixrumbies, No. 424 ___ 2 70 Cod Fish Cake, 10 oz. 1 35 duaker, 24-12 oz. case 250 Bran Flakes, No. 624 2 2 Cove Oysters, 5 oz. — 115 ease 12-32 oe sae 2 25 bran Flakes, No. 602 1 50 Lobster, No. %, Star 2 90 Bo Peep, 24, sm. case 270 Hice Krispies, 6 oz, __ 270 Shrimp, 1, wet -.-_ 2 26 Bo Roca 19 Ice. case 225 *ice Krispies, 1 oz. __ 150 sard's, % Ol, Key __ 6 10 huatfe Hag, 12 1-lb. : Sard’s, % Oil, Key __ § 75 cans .______-_____-__ ff 3 Sardines, 144 Oil, k’less 5 25 Ail Bran, i6 oz. ._... 2 25 Salmon, Bed Alaska 3 060 All Bran, 18 of. 270 Salmon, Med. Alaska 2 = All Ban, % oz 2. 200 Salmon, Pink Alaska 2 2 Post Brands. sardines, lm. \%, ea. 10@28 Grape-Nits; 246 3 80 sardines, im., \%, ea. 25 Grape-Nuts, 100s ____. 275 ‘ardines, Cal. 2. i 3aape Zo Instant Postum, No. 8 5 40 Tuna, 1%, Curtis , doz. 4 00 instant Postum, No. 10 4 50 ‘Tuna, 4s, Curtis, doz. 2 20 lostum Cereal, No. 0 2 25 Tuna, % Blue Fin -_ 2 25 Post Toasties. 36s _. 2 85 Tuna. 1s. Curtis. doz. 7 00 lost Voasties, 24s 2 85 Posts Bran, 24s _... 2 @ CANNED MEAT Pills Bran. 2s 1 90 Bacon, Med. Beecnnut 3 30 Roman Meal, 12-2 lb._ 3 35 Bacon, Lee. Beechnut 6 4 Cream Wheat, 18 __-_ 3 90 Beef, No. 1, Corned -_ 3 10 Cream Barley, 18 ____ 3 40 Beef, No. 1, Roast ____ 3 10 APPLE BUTTER Ralston Food, 18 _.__. 400 Beef, No. 2%, Qua. sli. 1 60 Quaker, 24-12 oz., doz. 2 25 Maple Flakes, 24 --_.250 Beef, 3% oz. Qua. sli. 2 25 Quaker, 12-38 oz., doz. 3 35 Rainbow Corn Fla., 36 2 50 re ae Lo nut, sli. : = - . = Silver Flake Oats, 18s 1 40 Beefstea Onions, s _ARLE GREASE — Silver Piake Oats, tts 225 ChUl Con Co, is _ 1 48, 1 ib. 135 90 lb. Jute Bulk Oats, Deviled Ham, %s -_- 2 20 oS ib 2 6 OO bak 2 330 Deviled Ham, %s -_- 3 60 10 lv. pails, per doz. 8 5 Ralston New Oata, 24 2 70 Hamburg Steak & 15 Ib. pails, per doz. 11 95 Ralston New Oata, 12 2 70 Onions, No, 1 -_---- 3 16 25 lb. pails, per doz. 19 15 Shred. Wheat Bis., 36s 3 85 ee et . eer 1 s BAKiNG POWDERS Shred. Wheat Bis., 72s 1 55 otted Meat, % Libby Arctic 7 oz. tumbler 135 Triscuit, 24s _________ 170 Potted Meat, % Libby 92% Queen Flake, 16 oz., dz 2.25 Wheatena, 18s ------- 3 70 fe Meat, ‘* Qua. 9% Royal, 10c, doz. 95 BROOMS Seaton — — * -? Royal, 6 oz., doz. 270 Jewell, doz. ..-.----_- 5 26 Vienna ace ; ‘oa $5 Reval 12 02. doz. 5 2@ Standard Parlor, 23 Ib. 8 25 yoo) Toae Ge aateen 3 25 Royal, 5 Ib. 31 20 Faney Parlor, 23 Ib.-- 9 25 , -- Calumet, 4 oz. doz. 95 Ex. Fancy Parlor 25 lb. 9 76 Baked Beans Calumet. 8 oz., doz. 195 Bx. Fey. _— 26 Ib. ” - (ooo 115 Calumet, 16 oz., doz. 3 35 Toy --—----—-.-- —— ae Ouaker, 18 oz. 1 05 Calumet. 5 Ib.. doz. 12 75 Whisk, is. 2 16 Fremont, No. 2 _-____ 1.25 Calumet, 10 Ib.. doz. 19 00 BRUSHES Snider, No. 1 a 95 Rumford, 10c, per doz. 95 Scrub Snider, Ne. 2 22 2 Rumford, 8 oz., doz. 185 golid Back, 8 in. ---_ ? 69 Van Camp, small -.._ 90 Rumford, 12 oz.. doz. 2 40 Solid Back, 1 in. _-..1176 Van Camp, med. -___ 1 15 Rumford, 5 Ib.. doz. 12 50 pointed Ends —_------ L 26 x c. Brand Stove CANNED VEGETABLES. - on 6 rer a... Oe 1 80 Asparagus. er 4 rte oe = 59 No. 6 _-_____-_ 200 No. 1, Green tips -_ 3 75 ee lc. ae 260 No. 2%, Large Green 4 50 250 size, 4 doz. ----- 9 20 Shoe W. Beans, cut 2 1 65@1 75 S0c size, 2 doz. —----- S80 No. 4-0 __----------- 225 Green Beans, 201 GQ? 2 80c size, Os 2 6 ee Nn : 10 Ib eon ac 6a Green Beans, 10s __ @7 50 dae eneeete . BUTTER COLOR L. Beans, 2 gr. 1 35@2 65 BLUING Pandolion . _. 285 Lima — 2s,Soaked 1 15 CANDLES Red Kid, oS uk JENNINGS _— Biectric Light, 40 Ibs. 12.1 Beets, No- . wh. 1 pi a Plumber, 40 Ibs. ----- : 2 oe tS cee 1 60 vee Oreee Paraffine, 68 -------- 14% Gorn, No. 2, stan. _ 118 Paraffine, 128 _.__.... 14% =i ie ar Condensed Wicking a Corn, Ex. stan. No. 21 88 Tud as k | ( Corn, No, 2. Fan: 1 80@2 36 intnase °° C!™6hlUCU”CU Corn, No. 10 __ 8 00@10 7% } oz., 3 dz. cs. 3 75 CANNED FRUIT Hominy, No .3 1 00@1 16 Applies, No. 16 6 50 Okra, No. 2, whole .. 2 15 Apple Sauce, No. 10 800 Okra, No. 2, cut --_ 1 7% Am. 4aii,36-1 0z., cart. 100 Apricots, No. 2% 3 40@3 90 Mushrooms, Hotels s 30 Quaker, 1% oz.. Non- Apricots, No. 10 8 50@11 00 Mushrooms, Choice, 8 oz. 35 iiebee doven 8 «“Pleckberries! No. 10 7 50 oe Sur mo e. 36 rcs. 2 7 Blueberries, No. 10 __ 13 00 eas, INO. 4, + ee Boy Blue. 36s. per cs. 70 Hines ial gly oo + os Peas, No. 2. Sift, PEA Cherries, No. 2% __.. 4 00 une ---—--—------—— a ser sig bag Cherries. No. 10 _ 13 00 — _ 2, Ex. Sift. m Swedish Beans 9 00 Cherries, No. 10 _ Ac 60.0 2 ee error Brown Swedish Beans 3 50 Peaches, No. 10 Mich. 375 Peas. Ex. Fine, French 36 26 2ed Kidney Beans 11 00 Peaches, No. 216 a h 2 20 Pumpkin, No. 8 1 @1 White Hand P. Beans 11 50 Peaches: 2% Cal. 3 ts@z 58 Eumpkin, No. 10 6 Ome 2 Cal. Lima Beans ___. 12 00 Peaches, 10, Cal. -.-- 8 50 pagina - “= ~~ Diack Eye Beans - $50 Tues i) big Sw't Potatoes, No. 21% 2 26 Split Peas, Yellow __ 8 00 Ineappie. ¢ Si. ----__ 2 Ss y cnltt Peas eacn 8 00 P’apple 2 hr gh 8. 2 25 Sauerkraut, No.3 1 35@1 56 = ear ~~. 00) lc ee ce eee Succotash, No. 2 1 656@2 50 s eas ae P’apple. i, sli. _____ 3 00 Succotash. No. 2. glass 2 80 Papple, 2. cru. ____- 260 Spinach. No. a 1 265 BURNERS Pineapple, 10 crushed 9 00 Spnach. No, 2-_ 1 80@1 90 neapple, crushe - Deore Mp © 3 00 Spinach. No. 3__ 2 26@2 60 Queen Ann, No. 1 and Baars No. Bis 375 Spirech, No. 10. 6 56@7 % oe. 35 taspberries No. 2 blk 3 25 Tomatoes, No. 2 1 20@1 80 White Flame, No. 1 Rasnb’'s. Red. No. 1f 11 50 Tomatoes, No. 3, 1 9902 26 ana 2, Gon. —_...... 22 Rasph’s Black, Tomatoes, No. 10 6 00@7 50 No. 10 —_ we T AP . Geen can co a Rhubarb, No. 10 _-___ 4 75 CATSUP, ke. per axoms 16 SU arets, Mo? 2G. Resch Not, emall 1 oe Dbl. Laecsuor, 1 gross Strawb's, No. 10 - 11 00 filv of Valley, 14 0z._. 2 25 nke.. per gross _... 16% Lilv of Valley. % pint 1 65 : i CANNED FAS Paramount, 24, 8s ___. 1 35 BREAKFAST FOODS Clam h'der 19% oz 125 paramount, 24. 16s 2 25 Clam Ch., No. 2 2 75 Sniders, $8 oz. _.. 1 65 Kellogg’s Brands. Clams Steamed No 1200 Sniders, 16 oz, _.... 2 35 Corn Flakes, No. 136 285 Clams. Minced. No. % 2°25 Quaker. 8 oz. _.______ 1 25 forn Flakes, Nn. 194 9 & Finnan Haddie, 10 1% 220 Quaker, 10 oz. ___ 1 35 Corn Flakes) No. 192 2 00 Clam Ronillon. 7 oz.. 2? 5A Quaker. 14 52 1 80 rep, No, Zot 3. 29 70 Chieken Haddie. No 1 9 76 Quaker, Galicn Gikss 10 50) Feo, Mo. 22 ....._.. 200 Fish Flakes, small _. 135 Quaker, Gallon Tin __ 8 00 CHIL! SAUCE snider, 16 of. -...._.-. 3 30 Shiger, § of ........ 2 20 Lilly Valley, 8 oz _. 2 25 Lilly Valley. 14 oz. _. 3 46 OYSTER COCKTAIL Sniders, 16 oz. -_------ 30 aniders, € 8 2 30 CHEESE. Roauctort oo 45 Kraft, smali items 1 65° Kraft, American —_ 1 66 Chili, small tins —_ 1 66 Pimento, small tins 1 66 Roquefort, sm. tins 2 25 Camembert, sm. tina 2 25 Calsite Farm Daisy 29 Wisconsin Flat oo 29 New York June _ a Pap BAEO _... 4u To) Da aac a Ue ca AIL 35 CHEWING GUM Adams Black Jack __-. 65 Adams Bloodberry __- bo Adams Dentyne __------ 0b Adams Calif. Fruit __-- 0 Adame Sen xen ees &5 Beemans f’epsin ._____ nb Beechouut) Wintergreen. Beechnut Peppermint Beechnut Spearmint ___ Poublemiat _...._-..W. 65 Peppermint, Wrigleys __ 65 Spearmint, Wrgileys __ 65 uley Fruit 65 Wrigitys P-K __...._ 65 eno oo ae Teaberrv ee 65 CLEANER Holland Cleaner Mfd. by Dutch Boy Co. 30 in case COCOA. Droste’s Dutch, 1 Ib.-- 8 50 ltroste » Dutch, % Ib. 4 50 Droste’s Dutch. % Ib. 2 %6 Droste s Dutch, 5 Ib. 60 Chocolate Apples _.-. 4 60 Pastelles, No. 1 -----12 60 Pastelles, % Ib. ------ 6 60 Pains De Care 3 60 Droste’s Bars, 1 doz. 00 Delft Pastelles -_---- 2 15 1 Ib _— Tin Bon ES asia i. 00 7 oz. Rene Tin Bon pons 00 13 ez. Creme De Cara- nee oo 13 26 12 of Kosaces —.__- 10 80 % Ib. Rosaces _----- 7 80 % Ib Pastelles __---- 3 40 Langues De Chats .. 4 80 CHOCOLATE. Baker, Caracas, %8 ---- 37 Baker, Caracas. 4s -_-- 35 COCOANUT Dunham's 15 Ib. case, %s and Ks 48 16 ib. case, 4S ..------ 47 [56 tb come, We 46 CLOTHES LINE. Hemp, 60 ft. _... 2 00@2 26 Twisted Cotton, ot 3 50@4 00 Braided, 50 ft. ..--.-. 2 25 Sash Cord __-- 50@4 00 HUME GROCER CO. ROASTERS MUSKEGON, MICE COFFEE ROASTED 1 Ib. Package Mewore 3. 36 [ory 25 Cuaker 42 Rage |... 40 Morton House ._._.. 49 Ren 2 37 mover Oui se 41 McLaughlin’s Kept-Fresh Nat. Gro. Co. Brands Lighthouse, 1 lb. tins_. 49 Pathfinder. 1 lb. tirs 45 Table Talk, 1i- Ib. cart. 43 Square Deal. 1 Ib. car. 39% Above brands are packed in both 30 and 50 lb. cases. Coffee Extracts mM YY. per 108 _..._.. 12 Frank's 50 nkes. __ 4 25 Hummele 5 1 th 10% CONDENSED MILK Teater, 4 doz: _... 7 00 Marie 4 Gor. ....... 9 00 MiLK COMPOUND Hebe, Tali, 4 doz, . 4 60 Hebe, Baby. &® do. _. 4 40 Carvilene, Tall, 4 doz.3 80 Crrolene, Baby _...-- 3 av EVAPORATED MILK Quaker, Tall, 4. doz.__ 75 Quaker, Baby, 8 doz. 65 Quaker, Gallon, % doz. 4 63 Carnation, Tall, 4 doz. 10 Carnation, Baby, 8 dz. Oatman’'s Dundee, Tall Oatman’s D’dee, Baby Jt be ake OV OU Ct be oe oe > oS kvery Way, Tall es SU “very Day, Baby __.. 70 Pet, a oe 5 10 Pet, Gaby, $ oz. 22... 5 00 Borden's Tali 2.2... 5 10 Borden’s Baby —---__- 5 00 CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, ie. Worden Grocer Co. Brands Airedaie (0 35 U0 Havana Sweets ____ 35 00 tlemeter Champion .. 37 50 Canadian Clib 2 a or Little Tom ___......... 37 50 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T Moore Longfellow 95 00 Webster Cadillac ___. 75 00 Webster Astor Foil__ 75 00 Webster Knickbocker 95 00 Webster Albany Foil 95 00 Bering Apollos 95 00 Rering Palmitas 115 00 Bering Diplomatica cd - Rering Delioses ___. 120 Bering Favorita ____ 135 00 Bering Alhas ____. 150 00 CONFECTIONERY Stick Candy Pails Standard -2 00 16 Pure Sugar Sticks 600s 4 00 Big Stick, 20 lb. case 18 Mixed Candy Kindergarten _........ 17 Leader .... 14 a i 22 French Creams ____-- -- 16 Pars Creams .. 17 Grocere 11 Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 75 Choe Marshmallow Dp 1 70 Milk Chocolate A A : 76 Nibble Sticks ----__ 1 85 Chocolate Nut Rolls — ‘ = Magnolia Choc - 7 Bon Ton Choc. .___ : : Gum Drops Pails Anise 2 oan ae Champion Gums -..-- — a6 Challenge Gums -.... a 26 Pavorite 22 19 Superior, Boxes ____---. 23 Lozenges Pails A. A. Pep. Lozenges 16 A. A. Pink Lozenges 16 A A. Choc. Lozenges 16 Motto Hearts 19 Malted Milk Lozenges 21 Hard Goods Palls Lemon Props O F. Horehound dps. -. 18 Anise Squares __------ 18 Peanut Squares ___----- 17 Horehound Tablets ___- 18 Cough Drops Bxs Putnam se o.oo 1 36 Gmith Broa 2.2L 1 60 Package Goods Creamery Marshmallows 4 oz. pkg.. 12s, cart... 86 4 oz. pkg., 48s. case 3 40 Specialties Tineapple Fudge -_----- 22 Italian Bon Bons Banquet Cream Mints_ 25 Silver King M.Mallows 1 254 Handy Packages, 12-10c 80 Bar Goods Mich. Sugar Ca., 24, 5¢ Pal O Mine, 24, Be _-_. 76 Malty Milkies, 24, 5c .. 76 Lemon Rolls -.-------- 75 rar Tair 4 oe 75 mO-maut, 24, Se Joc 15 COUPON BOOKS 59 Eeonomie grade 8 60 1nh Feonomie grade 4 BO SIN Feanonmiec gerade 20 96 10N0 Eeoanamie grade 37 56 Where 1.000 books are ordered at a time, special- lv printed front cover ts furnished without charge. CREAM OF TARTAR 6 lb. boxes ORIED FRUITS Apples NY. BEey., 50 Ib. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice —-- 23 Eivaoorated, Fancy ---- 28 Evaporated, Slabs -... 1% Citron Oth bon oe 40 Currants Jackagees, 14 02, ~~... 20 Greek, Buti, be 2 20 Dates Dromedary, 368 ...... 6 75 Peaches Evan. Choice 2... 16 Evap. Ex. Fancy, P.P. 18 Peel Levon, American —.... 30 Vrange, American —_-_- 30 Raisins Seeded, bulk __.._._ oe 7 ompson's s‘dles blk 064 Thompson's seedless, 15 oz. Seeded, 15 California Prunes (C@i0, 25 lb. boxes__.@09 50@60. Ib. boxes__.@10 40@50. lb. boxes_.@11 Ib. boxes_.@12 Ib. boxes__@16 Sowers o 25 30@40. 2: 20@30, 2: Hominy Pearl, 100 Ib. sacks -. 3 60 Macaroni Mueller’s Brands 9 oz. package, per dos. 1 36 9 oz. package, per case 3 60 Bulk Goods Flbow, 20 Ib. Egg Noodle, 10 Ibs. .. 14 Pear! Barley Chester alias Barley Grits .__.._._.. Sage Hast india ...- 10 Taploca Pearl, 100 Ib. sacks -- Minute, 8 oz., 3 dos. 4 05 Dromedary Instant -_ FLAVORING EXTRACTS JENNINGS’ PURE FLAVORING EXTRACT Vanilla and Lemon Same Price LL of .. 1-26 it% OZ. .. 1 80 2% oz. __ 3 00 3% oz. _. 4 20 2 02... 2 76 4 oz. __ 5 00 8 oz. _. 9 00 16 oz. __ 15 00 3% 72 OZ. Amersealed At It 56 Years. Jiffy Punch 3 doz. Carton __...._. 3 3 Assorted flavors. FLOUR Vv. C. Milling Co. Brands Lily White __._____ - 9 90 Harvest Queen Yes Ma'am Graham, BOS) ime oe OU FRUIT CANS F. O. B. Grand Rapids Mason Half pint. 2 ge One pint _ 2. cities 4 Oe One quart .... 4... 8 Half gallon __..w_ 13 15 Ideal Glass Top. Hall pint - 9% One eet oe 9 30 Ye anert: 3 11 15: all eaHon 20 15 40 September 1 9, 1928 GELATINE MICHIGAN TR Jell-O, 3 d PEANUT BUTT ADES Minute, 4 oo re es 2 85 ER been, med. MAN ymouth. Prater 06 Botts... -—- pote ae Risin s Quaker, 3 doz. Sol eee : ab owe Ageia ue 29 «654 Stove fi per doz. 1 35 2 sate Snel 55 Spareribs ae So Oe Vuleanol gh i dz. 2 80 WASHING POW 9 Werk Hines J 16 Vulca AOe Os doz 5 Bon : Dp DERS JELLY A Tri jones, 9 uleanol, No. 1¢ 7 8§ Ami Pd, 3 4 TABLE S ND PRESERVES immings _-__------ 07 Stovoil, per d foeie aa ca z. bx 3 75 ton & Deus AUCES oe, “ano enesenves ip provi aT oe 06 hak i e, 3 dz. 325 Lea & akg large__ 6 00 it: y bes fo ehoe & doa. Decca se . . sree 9 eee oe 30 Ib. pails i . PROVISIONS SA Se pda : és 4 = ts ~~ ------- eign ; - sheath ., Asst., doz. 95 Barreled Por Colo LT Cendea 100, 5¢ ---- 355 eee e. lint --------—- 2 yo, 18 4 a Clear Back k nial, 24, 2 Ib Gold 2, 24 Large 7 ae : o. 2 02 40 Bel Car- 0@29 onial, Iodized, 24-2 25 ust, 12 Large A-l, large 2, doz, 2 25 ; JELLY GLASSES 24 1 Ib - Brand Ds no Meats 00 Med. Ar. sg 24-2 2 00 oe Rod, 24 Large 3 20 A-1 an Lio 475 OZ., 8 q manne eneaccpa <7 -20 i Med. No. Bos. «62°85 ae ance Ls rarely ‘ee Sion 2k per des, ee ee a 1-1 Farmer gle, 100 1B. bk. 85 Old Dutch lau. § oa ee 3 30 oe pas Pace 4 _ Lar ackers - lb. 95 ttagon, 96s r 0 OLEOMARGARINE i a ke aces oo a ieee’ tor tea eee fe 320 halve P Ee 50 Ib. __--advance — cre ce ao San Van Westenbrugge B — PRODUCTS 20 Ih: puis ~—“advanee : Butter Salt oti ul 6 ies More, 100, 10 5 25 Medium — b rands rom T * 10 Ib. -~---advance ock, 50 o.oo a 27 Carload Distributor Red eat gg Wagon. 5 lb pails _.__advance % Baker a 2 --~-~--- 24 Rub No More, 20 Lg. 3 85 Bunce oo 37 o Red Cr asoline 1 3 . pails .___adv. % 24,101 80 Ib. bbl. 41 Spotl More, 20 Le. 40 nN Cy 6 = Solite =a se i 14 . pails ___ tava : 35, 4 th , per bale 2 oa ae ce Cleanser, 48, . [hue “uous [a npound tierce 50. » per bale ___- 7 i : ». phe. Siftine 4 4 = Compound, jar roa a 1S Ds os per bale ee . a = Flush, 1 a - G — 13 onde testy We Gi is Se —%% Se. 106 18S -- 235 Choice unpowder . Gas oe uc. 136 Bologna ausages 6-10 Ib. y, Smoked, Sac aloe — 12 oz. ae 6 a Fancy ue ee. 40 Vv. M. & P. hee oe ie oo fl 4 50 Snowboy, an ll 47 phtha 19.6 i JETS Ni 18 Speedee, 3 oo _. 489 Pekoe, wae iso. r ee! oa 21 Sunbrite. 50 pias 7 20 m ... .. Nucoa, 1 Ib VIS MOTOR OIL Veal 31 W suGdatie, doz. 2 10 English B a Boas l Ss Manauel Jellied 1. 4a x reakfast Nucoa, 2 and "Er aR ns n Iron Barrels fr ngue, Jellied SS 475 Congou, Mediu = 3% a 27 eadcheese --....____ cone: Choice 2738056 ee ee ongou, F: = 36 a. ancy -- Wilson & Co.’s Brands Heavy -—------------- 7 SOD isons ane: Meats SPICES Oo -- 42@43 : Oleo Y ----------- 1.1 Hams, pa 14-16 Ib. @29 Whole Spi Medium - “— Certified -.-- 24 16-18 a. Skinned Allspice, J oe pec Sue 6 Coe I e Mas. aaa nae allspice, Jamaica -... @25 na 45 See 18 qd Weiackion eef @aesia Jameics — @ 0 vocal Holl ....-.---- 19 rine California’ Ham ---- @44 Cuceie Pee nton -..-—- ‘G22 — Boiled s -. @171% Ginger, ee doz. @40 Cotton Eh MA lro ams _ coe Coat @ : , 3 ply « —_— Light a Boiled Hams ____- 20 @25 ci. O25 wee ee occ eG Swan, 144 --_- —. Ul 65.1 Minced Hams @45 Mixed, Ne fT Aa 1 39 it ten 42 inamond, iit box ——— mo Meee —-- 81 Bacon 4/6 Cert 34 O32 Mixed: be ‘pkgs, doz. ee - o arehignt. 144 box_. 5 0 Special heavy -------- 65.1 . -- 24 @32 Per case, 24 Nutmegs, 70@90 doz. @45 hio Red Label, 1 - 5 00 Extra h — 65.1 Be Five » 2 Ibs. 3 40 Nutmegs \r =. @59 VINEGAR ©" io Blue Tip Gir eon 6 te ao ee as fou a rump 28 00@ Todized. 24, 2 Ib ae Foe Baek "ea wu wie pli Blue Tip a x 5 00 Trans ump, new : @38 00 . ’ oe 9 SLACK ~----- » 4 | 1ite Wi SS oo 27 ee ee ae aston O10" Be "? £5 dog: * ; Swe aes oF sh Sure . ap Ro Na. 10s 3 75 Mouse, ti _ es 1 Shelled A haat begga CARDS ole Cod ---------- al _ 24 fone 7 gama wo 7 85 * Gloss ree oo holes _- BL Almond Bicycle —--. per doz. 2 65 HERRI alm ' Olive, 144 box 400 Arso. 48, i 1 Rat, spring eet 1 00 a aae. Ss won eee ee oes ae 475 Holland NG Lava, 100 bo box 11 00 Argo, 12, 3 = pkgs. 3 60 Mouse, spring Cee 1 00 125 Ib. seenia, Mixed, eer Herring Secnaen. oo 490 Argo, 8, 5 Ib. a 2 96 Sn ingiai 30 Filb . bags ------- 12 POTASH Mixed, h ie a 00 ummo, 100 box _--- 5 09 Silver Gloss Pe - 335 Large Galvz ubs erts .... ’ Babbitt’s Mixed. alf bbls. 9 Sweetheart aw & 85 Elastic, 6 is .. 12% Medi ralvanized _ oe 32 2 doz. _-.. 275 Milkers oo “20 oar eee - 370 Tiger. 4 pkgs. .-_ 5 85 Medium Galvanized -_ : a Wile - Milkers, halt bola. __ 1 10 Guanes’ Tar, 50 ige. 219 Tiger, 50 Ibs. —______. 3 30 salvanized ._. 6 50 --=---------- 60 FRESH MEATS ee ae wine * 00 vee Soa ey pee i Beene — K. Norway .. 8 00 , 72s, box es lobe . MINCE MEAT ee Beef S Ib. pails ee oe vie ie a Be io Lawes Such, 4 doz 6 47 cola aes . a a 26 Cut Lunch —--———-——- 1 [a Williams Barber Bar, — 25 CORN SYRUP Double ge 0 oer _— 8 00 er, 3 doz a Med. Ste , 154%4@24 : . boxes .. 17 ams M , 98 60 Saas eas ¥ 50 L . case _. Med. Steers a a0 aS L ug, per I erless — ibby, Kegs, wet, Ib. = oe & Hel. 6@18 = i ee me Corn Rien ie 5 50 + do fe sents iouen ceases i) CLE - ue _____ Items From the Cloverland of Michi- Gasometter Co., gan. Sault Ste. Marie, Sept. 18—This week the Soo is entertaining the Methodist conference, numbering about 600 delegates. There are ample ac- commodations and entertainment, but the weather is anything but pleasant, having rained every day during their stay. The delegates, did, however, have time to see the locks during the little sunshine at times and many went over the river to get their first trip abroad. The wet and dry ques- tion appears to have taken up much of the discussion, but all were delight- ed with the treatment received here and departed with a wish to return at some future date. Alex Chalmers, of the Chalmers & Burns Co., at Iron River, paid the Sco a short visit last week, and called on many of his old-time friends. Mr. Chalmers was a Sooite for a number of years prior to moving to Iron River and noticed many improvements and changes. He reports good business at Iron River and does not regret his de- parture to their present location. L. C. Dyer, of Menominee, has sold his grocerv stock to J. Hollbrook, who will continue as ‘heretofore. Mr. Hol- brook formerly lived ‘here, being en- gaged in the hotel business. Ray Hontoon has closed his store at the State park, near Brimley, for the summer and will devote his time to the business at the Soo. Mr. Glea- son took over the store and will con- tinue selling groceries and confection- ery for the present. Energy rightly applied—get that, rightly applied—is the thing which brings success. It is the force which removes obstacles and moves men to climb faster and higher. The Michigan Commercial secre- taries held their convention here last week. They all had a fine boat trip down the Saint Marys River on Fri- day and a banquet at the Country Club, where dancing was also in_ order. William Cummings, our local Civic and Commercial secretary, came in for his share of the fun. William has just re- turned from his honeymoon and was the recipient of a useful wedding pres- ent from the delegates. A good time was had bv all, who departed with many pleasant memories of their stay here. William G. Tapert. —_2 2. 2>___ Retail Activity Now Gaining. Activity in the garment and acces- trades continues brisk and is deemed to indicate that many retailers are now meeting with good results in sory their offerings of the new merchandise. The belief is quite generally held that retail turn-over this month will show big improvement over August. The Federal Reserve figures showing a steep decline in sales for the month, as compared with last year, occasioned considerable surprise, and retail au- thorities were somewhat at a loss to account satisfactorily for the size of the drop. ee ee Hat Demand Has Good Start. Cooler weather has helped men’s hat retailers off to a much better start for fall than was the case last year. Re- ports to indicate that the snap brim styles are in the lead as manufacturers The “better dresser,” however, is said to be buying the hat volume sellers. with welt edge, narrow brim and high crown. The Homburg type is taking with the “extremely smart” consumer held likely to meet with a broader demand as the weather gets cooler. Grays are strong favorites in the color preference, with tans follow- and is ing. —_-—esa__—_ Missed the Tradesman on the Coast. Grand Rapids, Sept. 18—Enclosed find check for $3 to pay for my sub- scription to your valued paper. A short time ago we returned from a motor:trip to the West and it has taken us some time to settle down to our ordinary Grand Rapids life again. I believe that, in paying your bill, IT have squared myself all around. We missed your paper very much while in San Francisco. I heartily wish you continued success. C. H. Jongejan. Business Wants Department FOR SALE OR RENT—A TWO-story brick store building in Beardstown, Illi- nois. Suitable for dry goods, clothing, shoes. Choicest location in the city. Store room sixty by seventy foot front. Call or address owner, Phil Kuhl, 604 State St., Beardstown, Illinois. 941 FOR SALE—PARK PHARMACY, lo- cated at 231 West Main street, only three blocks from the sanitarium and in the busiest section of Battle Creek. Stock will be sold at mortgage sale September 24. Business has been established eight years and is in ideal location for expan- sion. O. E. Kewley, 57 Manchester St., sattle Creek, Mich. 942 For Sale—In Central Michigan, near Grand Rapids, up-to-date hardware stock and fixtures, new building. Business es- tablished fifteen years in growing town and farming district. Stock inventory $9,600. Truck delivery from wholesale houses, also two railroads. No competi- tion. This will bear investigation. Ad- dress No. 934, ¢/o Michigan Tradesman. 934 For Sale—An A No. 1 cash business on U. S. 1381, handling confectionery, souvenirs, gifts, ice cream, lunches. Only business of its kind within forty miles. Owner, having been ill for months, is obliged to. sell. Address No. 937, c/o Michigan Tradesman. 937 MACHINE SHOP EQUIPMENT—We are dismantling our shops and selling at bargain prices lathes, planers, drill press- es, boring mills, large radial drill, punch and shears, small tools of all kinds, wood lathes, planers and bandsaws, electric motors, 60 horse-power steam plant and transmission; also new engines, steam pumps, inspirators, lubricators, valves, shafting, pulleys, hangers, etc., at less than half cost. Butterworth & Lowe, 217 Huron, N. W., Grand Rapids, Mich. 938 MANUFACTURERS OF A PRODUCT of thirty-seven years’ standing want to hear from several salesmen able to take a sideline that has held and built itself where properly introduced. Men who have been on their territory some time and have made the smaller communities closely are wanted. To several such who appreciate the significance of tomorrow and value a sound year to year addition to income-—-we will give active co-opera- tion, exclusive territory and full sales credits. Give details; territory—how cov- ered, lines, etc. Address No. 930, c/o Michigan Tradesman. 930 FOR SALE—Or trade for farm—Cloth- ing, gents furnishings and shoes. Fine location, good trade. W. H. Parry, Vassar, Mich. 909 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich. CASH FOR MERCHANDISE Will Buy Stocks or Parts of Stocks of Merchandise, of Groceries, Dry Goods, Shoes, Rubbers, Furniture, etc. N. D. GOVER, Mt. Pleasant, Mich. Consult someone that knows Merchandise Value. GET YOUR BEST OFFER FIRST. Then wire, write or phone me and I will guarantee you in good American Dollars to get you more for your store or plant of any description. ABE DEMBINSKY Auctioneer and Liquidator i34 So. Jefferson Ave., Saginaw, Mich. Phone Federal 1944. Buyers inquiring everyday— a Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Ciccmaii 32 INDEPENDENT MERCHANTS. Their Opportunity Greater Than Ever : Before. The independent merchant with rea- sonable capital, utilizing new methods and taking advantage of present condi- tions, has a greater opportunity than ever before, according to a statement by the Director of the Bureau of For- eign and Domestic Commerce, Dr. Julius Klein, made public by the De- partment of Commerce Sept. 17. Dr. Klein’s statement, made in connection with a survey published by the De- partment in booklet form, asserts that the independent merchant has a secure position in modern business develop- ment. Government sources of trade infor- mation as an aid to the small business man are emphasized by Dr. Klein as of real practical value. These sources are pointed out in the Department's pamphlet. The full text of the statement fol- lows: The status of the small independent merchant in our present commercial structure is a subject which has re- ceived much attention of late from economists and students of business problems. In a pamphlet issued to-day by the Commerce Department entitled “Practical Aids to the Independent Merchant,” the question as to whether he has a secure position in the devel- opment of business ip this country is not only answered emphatically in the affirmative but it is pointed out that “the resourcefulness and freedom of action of the individual will always go far toward offsetting the advantage of large-scale operations of the more com- plicated organizations.” However, the fact is emphasized that in this era of changing business meth- ods the merchant who refuses to con- sider the new order of things must give ground to his more efficient competi- otr. The independent business man with reasonable capital willing to util- ize new methods and take advantage of new conditions has a greater oppor- tunity to-day than ever before. The independent merchant who func- tions intelligently as purchasing agent for his community has a distinct oppor- tunity to render a real social service. The principal innovation introduced by the large corporation is the newer type of management and the recognized value of large-scale economies; but big business has no copyright on profitable methods and mere bulk is by no means necessarily synonymous with efficiency. The small business man who is striv- ing to keep pace with changing condi- tions is often hampered by not know- ing where to go for the trade informa tion he wants. There are in the Gov- ernment service vast sources of knowl- edge of real practical value to him. It was for the purpose of pointing out these sources that the Department of Commerce decided to compile a bro- chure briefly outlining the ways ir which it can be of value to American business men, particularly to those merchants who do not have the facili- ties to carry on special investigations or to collect information on their own account. The Department, it is pointed MICHIGAN TRADESMAN out, functions to assist business by un- dertaking, in full co-operation with those to be served, the fact-finding in- vestigations which business men, either collectively or individually, cannot con- duct to better advantage for them- selves. Among the problems which the De- partment is studying and which are perhaps of greatest interest to the in- dependent merchant are those dealing with retail distribution and marketing. Mass production has brought about re- markable changes in merchandising during the last quarter century, chang- es which have tended to upset methods of distribution which are deemed fixed and unalterable. The old order of wholesaler, jobber and retailer has developed into a some- what confusing system where manu- facturers are retailers, wholesalers own or control reta?l stores, and retailers own wholesale establishments. This confusion which exists in connection with distribution complicates the prob- lem of efficient business administration and gives rise to a certain amount of distrust among the consuming public. The Commerce Department has found upon investigation that nearly a million business men in this country do a vol- ume of business hardly large enough to provide the facilities for the study of their several problems. Small busi- nesses naturally cannot afford to main- tain their own research departments on the scale necessary and must depend on the Government for fact-finding service and co-operation. The “elimination of the middleman” is a meaningless expression, it is point- ed out, because the functions of the middleman have to be performed whether by individuals or by branches of the chain store organizations. Whether the individual middleman will continue to operate to the best advan- tage depends largely upon the conduct of his business. Recent studies by the Commerce De- partment have shown that the profits of many wholesalers and retailers alike being dissipated through practices, such as the handling of unprofitable items, soliciting unprofitable customers, striv- ing for volume without regard to costs and the use of uneconomic credit prac- tices. In a wholesale grocery analysis prepared by the Department it was discovered that one wholesaler carried 2.100 separate items in his inventory, although four items accounted for nearly one-half of his total sales. At the same time representative grocery chain store warehouses handling a much larger volume of business includ- ed only 700 items. Moreover the chain stores secured stock turnovers of 20 times annually while the wholesaler had a stock turnover of only seven times. It is obvious from this that the mark-up of this wholesaler based on the average expense of doing business would necessarily cause certain items to béar a disproportionate share of the operating expense. An analysis of wholesale hardware overations made by the Department re- vealed one case where a wholesaler increased his dollar profits 35 per cent. by dropping his unprofitable accounts which amounted to half the total, cut- ting his sales territory by a third, and reducing his inventory almost one- half. A study recently issued on the sub- ject of analyzing retail selling costs re- vealed that certain commodities cost nearly three times as much to sell as others. Another study into retail profits through stock control shows how one progressive merchant was able to solve many of his problems by means of a simple method of record keeping through which he was en- abled to pick out and discard those items for which there was jittle or no demand. Idle merchandise, it is point- ed out, with its accumulating burden cf costs for storage, interest, insurance, taxes, shrinkage, depreciation and ob- solescence can make it difficult and frequently impossible for a merchant to remain in business unless the ac- cumulated burden is passed along. Among the many subjects in ‘the field of retail merchandising which have re- ceived the attention of the Commerce Department are credit and delivery, measuring the market, store location, store planning, educating the sales force, co-operative advertising, depart- ment leasing and vehicular traffic con- gestion. An enquiry -unit in the Domestic Commerce Division of ‘the Department is equipped to make special researches and to answer a diversity of questions on specific business problems. This service section, which acts as a clear- ing house of information on all phases of domestic trade, receives a great vol- ume of requests, particularly from small business men, for information on eficient methods of store operation, trade practices, credit policies, install- ment buying, stock turnover, plant lo- cation, co-operative buying and_ vari- ous other subjects. Business men are urged to take even greater advantage of the unique and varied advantage of the Department of Commerce to help solve their com- mercial problems. The pamphlet which has just been issued gives a brief out- line of the different ways in which the Department can be of practical assist- ance. It can be obtained without cost upon request to Washington or from the offices of the Bureau of Foreign and Domestic Commerce which are lo- cated in most of the commercial cen- ters of the country. —_2++___ Gabby Gleanings From Grand Rapids. Grand Rapids, Sept. 18—The transfer of the Thomas stores to the Kroger Grocery and Baking Co. has been ac- complished, so far as title is concern- ed. The situation is somewhat com- plicated by the announcement made by the A. & P. Co. that every store vacated by Thomas and abandoned by the Kroger Co., will be taken over and occupied by the A. & P. Co. Cleveland L. Vander Boegh suc- ceeds William E. Gibson as house salesman for the Worden Grocer Co. Mr. Vander Boegh was born on a farm a mile and a half North of Hud- sonville Nov. 1, 1885. He worked on his father’s farm and attended school until he was 16 years of age, when he entered the general store of L. M. Wolf, of Hudsonville, as clerk. He remained in this position three vears, when he came to Grand Rapids and en- tered the employ of the Worden Gro- cer Co. as warehouseman. He was soon promoted to the position of as- a an September 19, 1928 sistant shipping clerk, which he held until Saturday night of last week. Mr. Vander Boegh was married June 30, 1910, to Miss Blanche G. Stenger, of Hudsonville. They have two children —a son 16 years old and a daughter 11 vears o'd. The former is a student at Junior college and looks forward to a career as structural engineer. The family reside in their own home at 511 South Dickinson street. Mr. Vander Boegh is a member of the South Con- gregational church, which he serves in the capacity of trustee. He is a mem- ber of Malta Lodge, F. & A. M., and looks forward to further advancement in the future. (Mr. Vander Boegh owns up to but one hobby, which is base ball. He is an ardent fan. It goes without saying that Mr. Vander Boegn will be a decided success in his new position. — 7.2 >___ When On Your Way, See Onaway. Onaway, Sept. 18—Owing to the in- crease in the enrollment of the Onaway high school an addiitonal teacher has been employed. The same applies to the kindergarten department. Supt. Schoenhals has perfected his organiza- tion and every department is running harmoniously in full blast. With an increase of 45,000 dozen garments over 1927 the garment fac- tory requires additional help to take care of the production. Housing con- ditions are good in our little city and food production equal to the demand. Albert G. Heath, of Chiacgo, now resorting at Harbor Springs, expresses his interest in Onaway scenery and vicinity by selecting some hand color- ed views of the surroundings, mostly landscapes and marine views when the foliage was at its best and the skies and sunsets as only Northern Michi- gan can furnish them. It is interest- ing to know that reports forwarded by visiting tourists are emphatically 100 per cent. good. Daily service on the Onaway-Lob- dell Railway lines creates considerable attention from the numerous Onaway visitors. The sidegear logging engine is much different from the ordinarv lecomotive and the long train loads of logs coming into town is another sight which cannot last many years longer. Logging operations performed from the felling of trees, skidding, steam loading, etc., is a sight enjoyed by many who have heretofore only see the pictures. A hearty meal in a revi lumber camp cook shanty cannot be duplicated by the best hotels, because in the woods the apnetite is furnishe-l with the meal. ‘When on your way, see Onaway. Squire Signal. —_————_< <0 ae Hotel Men Approve Hotel College Course. The annual convention of the Mich. izgan Hotel Association was held at De- troit last Friday and Saturday. The Association expressed approval of the course in hotel management which is being inaugurated at Michigan State College this year. Students in these classes will receive theoretical training during the school year and will work in various hotels during the summer holiday season to obtain prac- tical experience. H. William Klare, manager of the Detroit Statler, chairman of the edu- cational committee of the Association, took an active part in planning the proposed college course. The members dined at the Hotel Stevens on Friday noon and enjoyed a carnival dinner at the Book-Cadillac in the evening. Saturday the members — lunched at the Hotel Statler and dine:1 at the Hotel Fort Shelby in the eve- ning. “et <_< 7 Ek ee a f } Yi " IBBS ASH E CARRY ROCERY. “THE BIGGEST LITTLE STORE IN TOWN” OAVID GIBBS. PROP LUDINGTON, MICH., Aug. 6, 1928. Mr. E.A. Stowe, Editor, Michigan Tradesman, Dear Mr. Stowe; Inclosed find our check for $3.00 for which we wish to renew our subscription to the "Michigan Tradesman". To say the least we certainly do enjoy the "Tradesman", and we would not xnow how to spend the week that did not bring its issue of your paper. As to the chain store situtation, we believe that you are to be the Moses who is to lead the grocermen out of bondage into the Promised Land. You certainly have given them hades, and keep {t up because you'll win yet; you'll make them so ashamed of themselves for defrauding the public that they'll sell out. Thanking you for your interest in the independent grocer,assuring the choicest biessings of God and man on your life and labors, we are, Very truly yours, “GIBBS ' CASH & CARRY GROCERY" : Lp ecicl) $LLEEa_ - —_ WLLLLLLdliddssssbdssdsiihiJhihhDhiJiDhhihiMidhdsidisdiddddddhidhdhisddddddidtddsddddddsddds, N NY N Ny N N N NY Ny N Ny N Ny NN Ny N N N N NY N N N N N Ny N N N N N N N N N N N N N N N N N N N N N N N N N Llddildiliddlllddalisdisidiidsistdddiddtastddstsdsddsssssststsdusssdssbbtsssbdssssssssdssssistsddbdbddddtddbbshhsdisssddhdhbbdddhe NZ WLLL ddddddnidldisisMihsdihibidsidhihididdsdissdissibidbsdis WLLL dddddudddddddddddildiidiliidisisisdddbbhsbhhhhbbhhhdldshhstsde The Mill Mutuals Agency Lansing, Michigan Representing the Michigan Millers Mutual Fire Insurance Company (MICHIGAN’S LARGEST MUTUAL) and its associated companies Pd COMBINED ASSETS OF GROUP $45,267,808.24 COMBINED SURPLUS OF GROUP $17,368,052.31 Fire Insurance—All Branches Tornado Automobile Plate Glass 20 to LLL LMM AMAL LALLA MALIA LALLA MALL dddddddddle 40% SAVINGS MADE Since Organization LLL LL ddddddlddddddllle Lddddldddddddldddddddddddddddsbddddddbse TU cnnununnnnznnnccnrattatraznutdcrzrntaitrrnaZAddaLaaddadiihadcdaadcésdddddiaaccddddacdddaddnddddaaaadadiinaiaaaiauiadiiddidddidlidliidbiididdlidddddbddddididllbdlsddldsdédddldld WLLL LLL addududddddddldidalildlldlsiliillhidliMibidihiMldhibidlbbssbldiddddddiddssd Z ge. fe és. as