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PPUBLISHED WEEKLY 9 7% re! ep TRADESMAN COMPANY, PUBLISHERS
TOO OR DPR II we SRSA NB Se
eg a foe 1883,
Forty-sixth Year GRAND RAPIDS, WEDNESDAY, SEPTEMBER 19, 1928 Number 2348
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sum;
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tear,
We shall plant a hope in place of
But what have we done to-day ? =
fear, =
We shall speak with words of love
and cheer;
But what have we done to-day?
Nixon Waterman.
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LEADER!
to lead it, the whole organization car-
ries forward toward victory.
When a grocer finds the right leaders
to feature, the rest of his stock nat-
urally follows in sales.
In your campaigns for bigger sales,
nominate Postum Products as your
leaders arid they will help put your
entire ticket over the top.
Postum Products are leaders because
of their high quality and their con-
sistent nation-wide advertising that
reaches the customers of every grocer.
POSTUM COMPANY, INCORPORATED
250 Park Avenue - Postum Building - New York
Post Toasties, Postum Cereal, Instant Postum, Grape-Nuts, Minute Tapioca,
Post’s Bran Flakes, Franklin Baker’s Coconut, Swans Down Cake Flour,
Walter Baker’s Cocoa and Chocolate, Log Cabin Syrup, Jell-O,
Maxwell House Coffee, La France, Satina and Softo
© 1928, P. Co., Inc.
Why Sacniice
Profits >
It is not necessary when you stock
and sell well-known merchandise
on which the price has been estab-
lished through years of consistent
advertising.
In showing the price plainly on
the package and in advertising
Baking
Powder
Same price for over 3 5 years
25min QB
(more than a round and a half for a quarter )
we have established the price—
created a demand and insured your
profits.
You can guarantee every can to
give perfect satisfaction and agree
to refund the full purchase price
in which we will protect you.
Millions of Pounds Used by Our
Government
sears i
eras
pss eet
eee
i
!
ana
RS
Py
___
Watch Out For Vinocur Brothers.
Not in any spirit of vindictiveness,
but merely in justice to our neighbors
who might get caught, the Sentinel
takes space this week to warn brother
publishers, printers, store owners,
garage men, and business organiza-
tions generally throughout Michigan,
to watch out for the firm of Vinocur
3rothers, dealers in bankrupt dry
goods, clothing and shoes.
This firm, with headquarters in De-
troit, claim to conduct a chain of
stores. They come into a town, open
up a flashy front, claim to offer as-
tonishing bargains, and if the business
doesn't pay out, pull up and search for
greener fields.
What was advertised as Store No. 7
was opened in Utica about a year ago.
The venture did not appeal to our
citizens, and while the firm did some
business, with the assistance of the
Sentinel, their methods of appeal did
not win the confidence of our people,
and the enterprise here was a failure.
Some claim they do not have as many
as seven stores. They are full of such
tricks. Their representative said their
loss was $1,500.
Three weeks ago they decided to
put on a “big selling out sale,” which
according to their advertising, was to
knock the spots off anything of the
kind ever pulled off in Utica. But they
could not overcome the suspicion of
the most of our people, and the sale
was a fizzle.
Then the two representatives of the
far-famed and dignified firm of Vinocur
Brothers, dealers in bankrupt stocks,
began to quibble with the Sentinel
about their advertising and printing
bill. One of the two young men,
known as Al Vinocur, who says he is
a nephew of the senior member, at-
tempted to evade payment for the
posters, the price of which had been
specified in the presence of a witness.
The other, known as Al Burnham, de-
nied ordering a five-column advertise-
ment for two weeks, also given in the
presence of a witness.
They were warned by the publisher
not to leave town without making set-
tlement. -They scorned the warning.
They said their firm refused to back
them in payment of the bill, and that
if paid it would have to be paid out
September 19, 1928
of their own pockets. That, of course
would hurt!
Labor day, a legal hoiiday, and the
following Tuesday, election day, two
days running on which no process can
be legally served, they started moving
their goods to Detroit. They were
handicapped by lack of facilities, how-
ever, and couldn’t quite get in the clear.
They were back on their rent, and
the owner of the store clamped down
the lid. and Burnham, it is understood,
came across—paying the bill, as he
claimed, himself.
Then, having given the firm every
opportunity to come clean, the pub-
lisher of the Sentinel got out an .-at-
tachment and Village Marshal Basten-
dorff took charge of the properties.
That was talking their language.
Next day Al Vinocur came in, pleaded
personal loss (we didn’t know
much was the truth and how much was
not) and effected what we consider a
most generous settlement. He was
warned that country editors are or-
ganized, but the fact that the shyster
how
methods of his firm might be broad-
casted by the fraternity did not cause
the flicker of an eyelid. “That could
not do any harm,” he insolently re-
plied.
Among other things the Vinocurs
forgot was a garage bill. What else
they failed to clean up has not yet
come to light.
However devious and dark may be
the dealings of the precious firm of
Vinocur Brothers, one thing is certain
when it comes to making final settle-
ments, they do not stand back of their
lawful agents. And that is why we are
hereby taking the trouble to warn
everybody who may possibly be inter-
ested.
Perhaps they will change their name
now; a favorite ruse. But watch out
for these cheap Kuykes, offering tre-
mendous bargains in bankrupt stocks
of general merchandise. Part of their
stock-in-trade is bankrupt
practices.—Utica Sentinel.
——__+ 2 2.
Lansing Grocers Adopt the
Way” Method.
Lansing, Sept. 18—We have just
finished the most wonderful grocers
and meat dealers meeting ever held in
Lansing. This meeting was held at the
offices of the National Grocer Co. to
organize the R Stores in Lansing and
vicinity. This meeing was attended
by more grocers and meat dealers than
any meeting ever held in Lansing. The
plan was most thoroughly discussed by
Mr. Elliott and Mr. Kruisenga and is
endorsed by all the leading grocers
and meat dealers in Lansing. Never
has there been any movement on foot
for the benefit of grocers which has
received the hearty approval and sup-
port this movement has met, as out-
lined to us to-night. We believe this
movement is going to be the solution
of the retail grocers and meat dealers’
problems. Orla H. Bailey.
—_—_-+_»> +.
To be ambitious for wealth, and yet
always expecting to be poor; to be
always doubting your ability to get
what you long for, is like trying to
reach East by traveling West. There
is no philosophy which will help man
to succeed when he is always doubting
his ability to do so, and thus attracting
failure—Baudouin.
business
“Right
—
'
Taha
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September 19, 1928
MICHIGAN TRADESMAN
Essential Features of the Grocery
Staples.
Sugar—Jobbers hold cane granulated
at 6.05 and beet granulated at 5.85.
Tea—Stronger cables from London
and other tea centers are having little
effect upon the local market, except
to arouse a better feeling among deal-
ers and brokers. Buyers continue to
ignore all market developments, deal-
ing on the same narrow basis they have
adhered to for the last month. Prices
rule at former levels.
Dried Fruit—The general drift of
the dried fruit market is toward im-
provement. The demand for spot
stocks is more active, prices are har-
dening in a number of commodities, the
season of increased consumer demand
is at hand, stocks in New York are
not heavy, jobbers are not burdened
with contract stocks which make them
uneasy. Coast markets have been firm,
active and with a definite upward trend
in prices and in a number of instances
spot prices cannot be maintained at
present Coast replacement costs as
values there have moved upward more
rapidly than in New York. Jobbers
in New York have been selling on the
basis of lower costs but they are re-
vising their prices and there is little
opposition from the buying trade to
such a trend. The increase in the
number of enquiries for spot stocks
last week and the actual expansion in
the movement during that period were
the first real signs of a definite im-
provement. California prunes advanced
Y%e and Oregons 34c. Apricots have
been doing better but are below pres-
ent Coast levels in view of the advance
made last week at the source. Peaches
are in better positions in New York
and in California and with new stocks
on hand assortments are being cor-
rected where shortages of the medium
grades had existed in carryover. There
is no specially active demand in the
jobbing field but the tone of the mar-
ket has improved and there is more in-
terest in new crop for later outlets.
An adjustment in the price of raisins
in California was made by Sun-Maid
on some varieties, indicating no lower
market in general but a readjustment
of some offerings to the basis of com-
mercial packers. Raisins are still con-
esrvatively regarded but there is more
disposition to buy at prevailing quo-
tations than a few weeks ago. In the
field of foreign offerings Greek cur-
rants continue firm even at the wider
than usual differential above raisins.
Canned Fish—The pink salmon mar-
ket is a mystery to many operators
who fail to understand the strength
of the situation at the source, what
became of the visible supply and why
the price range should be so suddenly
advanced when buyers throughout the
country were reported to be slow in
covering their spring wants. At any
rate, the drift of prices has been more
to a uniform $1.75 basis for pound talls
than toward any other figure, although
it is still possible to buy some packs
for 5c under that figure and business
has also been done during the week
at $1.65. Many buyers have been going
slow as they think that $1.75 pinks on
the Coast are too high to sell well and
they are taking a chance by going
short of their requirements. Chums
have followed pinks and are firm on
the Coast, while reds have been well
maintained. There is a mystery also
in the Maine sardine market as can-
ners have announced a 10c advance
effective this week when there has been
no evidence in New York of heavy buy-
ing or enough narrowing in offerings
to warrant a price advance. Crab meat
has been definitely affected by a dif-
ficulty in making replacements and
there are no free sellers. Tuna for re-
placement is still quiet but Coast can-
ners are inclined to look for higher
prices.
Salt Fish—The salt mackerel trade
prefers to remain on a hand-to-mouth
basis while the extent of production
at home and abroad is undetermined.
There is a fair supply of carryover on
hand to take care of transient needs
and this is being drawn upon as occa-
sion requires. Postings from American
shore curers and from abroad have
not been any more definite than those
previously recorded in this column.
Other salt fish are quiet, but rule
steady. at former price levels.
Rice—Most of the passing business
in rice is for actual needs in the near
future and while stecks are not large
they are sufficient except in some types
such as Blue Rose. Buying new crop
has not increased in a phenomenal vol-
ume, but there is a steady undercurrent
in New York and at the source. The
crop appears to be late and there has
been no congestion at the mills to
cause disturbed market conditions.
Nuts—The new range of prices on
California almonds this season was ac-
cepted without debate and there was
little quibbling to see whether some
of the independent packers would cut
under the exchange and precipitate an
unsettled market. The fact that some
of the independents were on the basis
of the exchange indicates the strength
of the market at the source. It has
been said that growers outside of the
organization have not been free sellers
and that to get their offerings the out-
side packers had to bid up the market,
resulting in high costs on their mer-
chandise. Another factor to make for
quick sales of domestic almonds has
been the strong market in Europe
where there have been light offerings
and at high prices. The position of the
spot market with respect to carry-over
has also been a factor in the situation.
Opening prices on California walnuts
will not be announced until about Oct.
10. The crop there is variously esti-
mated at from 55 to 60 per cent. of
that of last year, or a fair crop, but it
promises to be of excellent quality.
2+.
Review of the Produce Market.
Apples—Duchess, 50c; Wolf River,
85@95c; Strawberry, 85c@$1; Wealthy,
75@80c.
Bagas—Canadian, $1.40 per 100 tb.
bag.
Bananas—7@7'%c per Ib.
Beets—$1.25 per bu.
_ Butter—The market is quiet and Ic
lower than a week ago. Jobbers hold
prints at 48c; fresh packed in 65 Ib.
tubs, 47c; fresh packed in 33 Ib. tubs,
47c.
Butter Beans—$1.75 per bu.
Cabbage—$1 per bu.
Calif. Plums—$1.25@1.50 per box.
Carrots—$1.25 per bu.
Cauliflower—$2.50 per doz.
Celery—Home grown, 40@60c per
bunch, according to size.
Cocoanuts—$1 per doz. or $7.50 per
bag.
Cucumbers—90c per bu.
Dried Beans—Michigan jobbers are
quoting as follows:
C Ff Pea Beans 2 $7.50
Might Red Kidney . 745
Dark Ked Kidney _.__..-__.__ __.. 445
Eggs—The market is strong. Job-
bers are paying 35c for strictly fresh
cacndled.
Grapes—Calif. Malaga, $1.50 per lug;
Calif. Tokay, $1.75 per lug;
grown Concords, $1.50 per bu.
Grape Fruit — Cuban, $8@8.50 per
crate.
Green Corn—25c per doz. for home
grown.
Green Onions—20c per doz. bunches.
Green Peas—$2 per bu.
home
Honey Dew Melons—$2.25 per crate.
Lemons — Ruling prices this week
are as follows:
g00 Summise 220 0 2 $7.50
GOGO Sunkist oo 7.5
360 Red Ball 2 7.00
BOO hed Ball oo 7.00
Lettuce — In good demand on the
following basis:
Calif. Iceberg, per crate ______~- $4.50
Home grown Iceberg, per bu._-$1.25
Outdoor grown leaf, per bu. ~__-$1.25
Oranges—Fancy Sunkist California
Valencias are now on the following
basis:
120 $8.25
SQ ee 8.75
LO 8.75
C00. 9.75
FG ee 9.75
v.57 9.75
OO eee 9.75
Onions—Spanish, $2.25 per crate;
home grown, $3.50 per 100 Ib. bag.
Osage Melons—Home grown com-
mand $1.25@1.50 per bu.
Plums—$1@1.25 per bu. for Gutis
and Bradshaws.
Peaches — Home grown Elbertas
$1.75 per bu.; other varieties, $1@1.50
per bu., according to quality.
Pears—$1.75 per bu. for Bartletts.
Potatoes—60@/75c per bu.
Poultry—Wilson & Company pay as
follows:
bveavy fowls -.220022.0000 04 26c
Brent fowls 22. .200- 02 20c
Preavy brovers 00500 30c
We i Geoiless 2... 22c
Radishes—20c per doz. bunches.
String Beans—$1.75 per hamper.
Sweet Potatoes—$4 per bbl. for Vir-
ginia.
Tomatoes—Home grown, $1.50 per
bu.; 80c per ¥% bu. :
Veal Calves — Wiison & Company
pay as follows:
ealiey 2 e . 24c
Crees Zic
Medium 2+ Ce 18c
Oe
Roast Meats Do Not Need Water.
Good tender meat roasts should
never be covered with water during
roasting, as it softens the outside coat
which has been seared and lets the
juices run out leaving the roast dry,
says Mrs. Minnie B. Myers, household
science department at the Oklahoma
A. and M. college—a point that mar-
ketmen should impress upon their
housewife customers.
Roasts should be cooked in an open
roaster, started in a very hot oven and
then the temperature allowed to drop:
The oven should be about 500 degrees
Fahrenheit for the first twenty min-
utes and then the temperature reduced
to just about moderate, between 350
and 400 degrees Fahrenheit, or’ about
as hot as the ordinary oven will get.
When the roast is started in a hot oven
the fat of the roast and the flour on
the outside of the roast will cook quick
ly and form a crust to hold the juices
in. If any basting is-done, she says
to use the fat which drips into the base
of the pan. ,
If the temperature is allowed to re-
main high longer than twenty minutes,
degree of heat
makes the fats break down and causes
however, the high
disagreeable odors and also . makes
which cause
heartburn and other digestive ‘trouble:
Medium done roasts should be cooked
eighteen minutes for each pound and
products in the meat
then fifteeri minutes extra.
ne nm
How One Shoe Dealer Did It.
About three years ago a young shoe
salesman acquired an old shoe store in
the “Back of the Yards” district of
Here he was surrounded by
several cheap stores, including a chain
His store—like all the
others—was selling on a price basis.
Chicago.
establishment.
This man reasoned that, while his
neighborhood would probably always
be a price market, there were enough
people who wanted better things to
warrant going after that class of trade.
He put a new front on the store, added
the largest electric sign on the ‘Street,
and cleaned up his cheap merchandise.
Then he put in quality. lines—men’s
shoes at $10, women’s at $8 to $12, and
children’s shoes in proportion. He
specialized tn novelty shoes for women,
kept his windows trimmed with the
latest in extreme styles, and never dts~
played price in his window unless he
was cleaning out something at a spec-
ial price. He purchased meagerly: and
would not restock a style unless it had
proved an exceptional Seller.
After a few months of hard sledding
he began to work up a quality trade in
this $5 and $6 neighborhood and inside
of two years his store sales reached
record figures.
——_>-.__
Interest in Wool Research.
Much interest was shown in the
woolen trade in the report that the
Department of Agriculture plans to
hold a+ conference on wool researek
late next month or early in November.
One of the problems expected to be
taken up at the conference is the de-
velopment of a new system of -grad-
ing wool. Vase Soo
Dy ee eR
6
MICHIGAN TRADESMAN
September 19, 1928
Verbeck’s Impressions of the City of
Diego.
Los Angeles, Sept. 14—Here are a
couple of -good ones I picked up at a
Glendale Breakfast Club gathering the
other morning:
There was a good laugh in Los
Angeles police court the other day
when a witness was asked his occupa-
tion. “I am a trunk finisher,” he
stated. “Be more specific, snapped the
deputy prosecutor. “Do you mean you
make trunks or are you a baggage-
nan?”
Here is one on high financing:
“Henry, the piano man was here to-
day to collect the installment and he
says if it isn’t paid to-morrow they'll
take away the pianc.” “How much is
the installment?’ asked the husband.
“Eight dollars.” “All right, let them
take the darned piano; we can get a
new one for five dollars down and save
three dollars.”
It is remarkable what a difference
public opinion plays in our ideas of
moral standards. In Michigan it would
be considered a breach of religious
faith to participate in amusements 2f
almost any kind on the Sabbath day
and yet out here we attended last Sun-
day the semi-annual picnic of the
Michigan society, at Sycamore Grove,
and the principal attraction was a
snappy choir of a local meeting house.
Out here we have bank hold-ups on
the average about two a week, all of
which leads one to believe that bank-
ing can no longer be classed as one of
the tame professions. The local bank-
ing association has announced that
hereafter bank employes will be armed
with pistols and be trained in the use
of them. It is to be war—prepared-
ness from now on—against banditry.
The gentlemanly white-collar bank
clerk must be prepared to defend our
dollars in true Western he-man style,
and pay the bandit in his own coin—
bullets, not currency.
Surely an ironical situation in a non-
military Nation with anti-war ideals.
The bankers are enthusiastic over the
proposition, to which end competitive
shooting teams are being formed and
prizes offered for efficiency, with police
officials coaching the contenders.
These young men are quite apt to be
in armed engagements with the enemy
at any time, in daily danger of being
included in the casualty lists, without
even the glamour of war, no fancy
uniforms, brass bands or patriotic
spell-binding to stir up their blood.
Neither will there be any delegated
authority or responsibility, or plans of
campaign. Every man will be called
upon to think fast and act on his own
initiative.
Texas bankers pay a reward of $5,-
000 for dead bank robbers and it works
out ‘to a nicety. Some banks have a
trained sharpshooter to watch over the
affairs of the bank during business
hours, protected by an armored bar-
rier, which has been most effective in
two attempted hold-ups in Los Angeles
recently.
But the practice of exhibiting all of
the bank’s cash resources in a wire
cage, unprotected, will probably con-
tinue so long as insurance companies
grant protection based on gamblers’
statistics.
Of course, on every hand, you have
scenic attractions in California, but
one is ever on the alert for something
new—something. while not unexplored,
is just a little bit different from some-
thing else you are somewhat familiar
with. Hence it was with pleasure we
accepted an inviattion, last week-end,
to view some of the attractions of the
Southern-most of the high ranges in
the Laguna mountain country.
So we started out with Santa Fe
Springs, a dozen miles away. Santa
Fe Springs itself is an interesting sight
to see these days. It fairly sizzles
ra
race to reach
s discovered
derricks
coast route to
lows the sea
in splendid
f
have had opportunit
over most carefully, I am prepared to
2
make the statement
ing considered de troy
City of the Angels—that, all ways con-
sidered, it is the most beautiful city
I ever saw or ever expect to see.
It is the birthplace of California, its
Southernmost city, and, besides many
natural beauties. has been the bene-
ficiary of all ti nan brain could
conjure and anand provide to
make it gorgeously magnificent.
j > of San Diego,
backed on the
East by mountain ranges and valleys.
On i}
at the risk of be-
T
this attractive
he West the promontory of Point
Loma juts into the sea, overlapping the
low, slender peninsula of Coronado,
and between the two lies the entrance
to the sheltered With rts
superb natural harbor, it is the only
city in Southern Californai where all
the attractions and amusements of the
ocean, bav and mountain may be en-
j ts very gates. For this rea-
1 pronounced one of the
most attractive spots on the civilized
globe.
The fascinatir ports of aqui-plan-
ine, motor boating, clam bakes, picnics
and water carnivals are always preva-
lent. It has almost continuous sun-
shine, with the pleasing temperature
of bay and ocean.
harbor.
Fishing and fish stories abound here.
If you know anything about them
there are the tuna, barracuda, Spanish
mackerel, bonita, vellow tail and alba-
core, which are caught by the ton with
hook and line, but vou must have a
fishing license, and ‘then the conditions
are not always just right. The fish
stories are about on a par with those
we hear back East, but, like Morton
salt “When it rains it pours.” They
serve good fish here and the variety
is wonderful. Also, in season, San
Diego is the only city in America, or
the world, so far as I know, where
duck shooting is so good at times that
public duck hunts are staged at cer-
tain intervals to reduce their volume.
Naturally my visit was untimely and I
didn’t encompass any.
3alboa Park, with an area of 1,400
acres, is the central setting of San
Diego, between the business and resi-
dence portions of the city and fringed
by either. This park was the site of
the Panama-California exposition in
1915-16. Most of the exposition build-
ings and other improvements, which
represent an outlay of many million
dollars, have been retained and made
permanent. These include the Califor-
nia state building, a reinforced concrete
structure, which is said to be one of
the finest examples of Spanish archi-
tecture in America. From its tower
may be seen a magnificent panorama
embracing bay, ocean, mountains and
islands off the coast of Mexico. All of
these magnificent buildings, with their
towers, courts and corridors are em-
bowered in trees and shrubs from every
land and millions of flowers bloom
throughout the entire year. In this
park also is a great open-air pipe organ,
and maintained by prominent citizens
of San Diego. Every day in the vear
an organ recital is given, among the
birds and flowers, with free seats for
Broad lawns,
all who come to listen.
deep ravines and canyons are here with
hundreds of views of bay and ocean.
Cabrillo bridge, 125 feet in height and
a quarter of a mile in length, forms
the main entrance to the park.
Mission Beach is the amusement at-
traction of San Diego. Nearly three
es of clean, sandy shores, ideal for
surf bathing, extend along the ocean
side, while on the East side is Mission
bay, all easily accessible by street cars,
busses or automobile. Six minutes by
boat lands one at Coronado, an ex-
guisite necklace of sand which sep-
arates bay from ocean and on which
the celebrated Hotel del Coronado is
situated. known for its social activities
the year around.
More than one-half the warships of
the Pacific fleet make San Diego bay
their home port and leave here period-
ically for their cruises and maneuvers
on the drill grounds off the harbor.
The Government also maintains army
and navy air stations, as well as train-
ing, coaling and destrover ‘bases here.
It is considered a dull day when a
dozen air and sea planes are at one
time not seen hovering over the city.
Naturally with all these attractive
surroundings, there are many visitors
from all sections of the Nation, hence
numerous resorts and pleasure places
have sprung up in its. immediate
vicinity. Among them is La Jolia.
Pacific beach. where there is located
an army and navy academy; where
there is an enormous stadium with a
seating capacity of 50,000, in which,
with a few trifling exceptions. free en-
tertainment is given to all visitors.
Then there is Point Loma, overlooking
scenery ranking in beauty with the
Crand Canyon and Yosemite, which
noble promontory forms the harbor’s
outer walls. On clear days one can
plainly see the islands of San Clemenie
and Coronado, many miles away. Both
of which are Mexican possessions.
From San Diego we headed East
through a well traveled route by wav
of El Cajon and Alpine. We found
here the main highway was under-
going improvements. but with char-
acteristic California foresight a detour
has been provided, which made the
dversion a pleasurable test. On fur-
ther East is Pine Valley, with its Inn,
where we stay over night, and in the
morning we overtake Laguna junction,
which is at the head of Pine valley.
Here we find a dirt road which is
plainly marked, but which takes us
through scenic hills for a distance of
five or six miles. At the summit of a
full ten per cent. grade, the character
of the country changed with curious
abruptness. Gone were the rolling
hills covered with greasewood, and the
road led through a level mountain
meadow, rimmed with low, pine cover-
ed hills, with scattering clumps of
oak. From this meadow the road be-
gan climbing again through the pines
and came at length to an ancient land-
mark, the Burnt Rancheria, whose
name, tradition states, dates back to
the time when white settlers drove
out by force the Indians who dwelt in
the Lagunas.
A little way beyond the Burnt
Rancheria a sign points to the “Des-
ert View.” Following its direction for
half a mile we emerged from the pines
to a little clearing where the sheer
Eastward slope of 'the Lagunas begins.
Almost straight down, you look from
Desert View into a tributary canyon
of Carrizo Creek whose bed is perhaps
3,000 feet below.
A spot of vivid green marks its
junction with Carrizo Canyon at Val-
lecitos. There in the httle tienga
stands one of the few unspoiled relics
of California’s past. It is an ancient
stage station, once a post on the old
stage line which ran between St. Louis
and San Francisco in the days before
the civil war. There is no more wild
or forbidding desert in the Southwest
than that at the mouth of Carrizo
creek, where the ancient highway, now
all but impassable, led into the hills
from the desert. On a clear day, look-
ing from Desert View, you can gain
an idea of what an inhospitable en-
trar-e to California those early-day
travelers faced.
Returning to the main road it was
only a few miles further on to the little
lakes which give the mountains their
name. It has been an unusually drv
summer in the Lagunas, with even
much less summer rain than usually
falls, and the lakes have little water in
them. They will be replenished this
winter, however, for snow falls to a
depth of several feet at times in the
Lagunas, seventy miles from San
Diego, where they haven't even had a
frost within the memory of man.
One curious feature to be observed
in the Lagunas is the industry of the
wood peckers. Virtually everyone of
the huge yellow pines which are fre-
quent along the way have had their
bark punctured with thousands of holes
by woodpeckers. In every hole thev
insert an acorn, and when the worms
and grubs attack the stored acorn, the
wood pecker eats the invader. To
judge roughly from the looks of the
pines, the Lagunas must have an al-
most complete monopoly on wood
peckers.
We had intended going back to Los
Angeles through the Imperial Valley,
but the weather was especially warm
and having had no rain since last May,
there was a possibility of much dust,
so we took the road back through
Pine Valley to a point midway between
Cuyamaca and Julian. Here we had
an advance taste of the celebrated
Julian apples, anticipating their first
arrival on the city markets.
Dropping down past Santa Ysabel,
we halted briefly at a pretty new
chapel, a sturdy concrete, tile-roofed
structure which now marks the spot
where 110 years ago Father Fernando
established the asistencia of Santa
Ysabel and hung the famous bells of
Santa Ysabel. Gone now are the bells
stolen only a few months ago by some
despicable thief. One of these bells
was more than 200 vears old, cast or-
iginally for the mission of Our Lady
of Loreto, in Southern California.
At Morettis in the Warner Valley,
we head West past the shores of Lake
Henshaw, and down the beautiful can-
von of San Luis Rey, past the sheer
South slopes of Palomar to Pala, an-
other assistencia to San Luis Rey Mis-
sion. A short halt was made beside
the famous campanile, the sole struc-
ture of its kind in the entire California
mission chain.
Thence by the paved inside route
through Santa Ana Valley to our start-
ing point, just two days out.
Frank S. Verbeck.
—_22»___
The simple life is all right if you
can afford it.
813 Lake Drive,
for six pool tables, | billiard table, complete with racks, cues,
chairs, cigar and tobacco cases. Write
A. OOSTDYKE
FOR SALE CHEAP, or will consider renting good location
Phone 6-6424, Grand Rapids, Mich.
(
nana een EL AA meta Ne
nani
September 19, 1928
MICHIGAN TRADESMAN
Bureau to Act on Blanket Abuse.
Failure of individual concerns in the
blanket industry to advertise the aver-
age wool content on the labels of wool
and cotton blankets will bring drastic
action from the National Better Busi-
ness Bureau after Nov. 1, an announce-
ment from that organization states.
The practice of labeling blankets “part
wool” without specifying the wool con-
tent in type equal to that of the wool
label has misled the public, the bureau
claims, and cites results of a survey
which showed the average wool con-
tent of blankets purchased by investi-
gators ranged between 2 and 7.2 per
cent. The recommendation for reme-
dying the situation goes into effect on
Nov. 1.
——_>. o> ——_
Took an Unusual Route Home.
He was going home and the road
from the station was dark and lonely.
He suddenly suspected that a man was
following him purposely. The faster
he went, the faster the man followed
until he came to a cemetery.
“Now, he said to himself, “Ill find
out if he’s after me.” He entered the
cemetery and was still followed. He
ducked around a family vault. The
man came after him. At last he turned
and faced the fellow. “What do you
want? What are you following me
for?”
“Well, sir, it’s like this—-I have
something to deliver to Mr. Brown and
the station agent told me to follow
you, as you live next door. I'd like to
know if you always go home like this?”
_-o2s_—_
Bathing Suit Lines Move Well.
Buying of 1929 lines of bathing suits
by the jobbers has been generally sat-
isfactory to the producing end of the
trade since the introduction of the new
goods by leading houses a week ago.
Stress is laid in the favored numbers
on novelties, both in construction and
color. One of the good sellers in the
better merchandise is a women’s com-
bination pool and beach suit priced to
retail around $6.98. As a one-piece
garment it can be used for pool swim-
ming. The addition of a short separate
skirt, which is held in place by a belt,
makes the same suit available for
beach use. In the staple lines buyers
are taking the higher-priced numbers
well. Sun suits for children give prom-
ise of a record season.
—_—_—_++ + —
Cheaper Velvet Hats Selling.
The coming to the fore of velvets in
popular-price millinery has been one of
the outstanding features of the market
of late. Black velvet hats with rhine-
stone trimmings havc been especially
active and the demand for models
trimmed with metallic bands or sequins
has also been good. The all-over me-
tallic hood is selling well, being wanted
in all sections of the country. Felts are
still being asked for and there is a
good call for soleils. The tailored
mode is featured in the latter, which
lend themselves well to this treatment.
All signs point to a heavy demand for
popular-price hats in general between
now and Oct. 1. Beginning Sept. 24 a
National “week” for all types of mil-
linery will be held under the auspices
PLAIN WORDS FROM A KEEN OBSERVER.
Ralph D. Howell, Manager of the tea department of Lee & Cady,
Detroit, was recently invited to address the Lake Odessa Commercial
Club. He could not accept the invitation on account of a previous
engagement, but sent a letter instead, which the Tradesman is glad
to be able to reproduce, because it strikes tweive in every statement
made regarding chain store competition and non-success in retail
trade. The full text of the letter is as follows:
So far as the chain store is concerned | am obliged to say that it
would never have been a store if al the merchants had been up on
their toes. We must not mince matters when we are asked for a rem-
edy. | entered a store the other day near Detroit and three proprietors
or clerks, no matter which, allowed me to go the length of the store
without a greeting and with an ugly stare. Let me ask why? I had no
sample case, which causes many a so-called merchant to show a mean
streak, but at that | went into a chain store less than a block away,
just to see what they would do, and two smiling people greeted me
before I had closed the door and the visiting superviser happened to
be far back in the store and he was very cordial, believe me. These
things lead me to believe that it is not prices which catch all the busi-
ness. The other day I entered a store to buy a dozen collars. After
‘a wait of seven minutes a person who is the proprietor or near that
turned on me with a high hatted enquiry, ‘‘Is there something?’ What
did he think I was in there for? He was not putting on a show, nor
was his place more than a dirty tumble down place.
Things have changed to the extent that a sour crab or a poor ser-
vant can expect but one finish and the laugh of the town when he is
out—and forced out at that. A quick turnover and lowest overhead
expense will solve the matter which many let worry them. The best
grocer in Detroit has but a small store, but a very large business, and
everybody there is busy from 8 a. m. to 5 p. m. while the store is
open. When there is the least of a lull the clerks spruce up the store
and it is one of the cleanest and brightest | have ever seen. It is posi-
tively not because of cut prices that some merchants do litt!e business.
I own a country place near a small town where outside of one mer-
chant——and I have studied them all—you cannot get into any place
of business without a cheerful greeting and every man Jack is on his
tip toes, which has made the small town of Jonesville a humdinger.
I want every member of your Club to understand that I have been
tried with the fire of commerce and even when the fellows who were
higher up in command told me how | looked to them it was a bad
pill to take until | grasped the facts, knowing that their perspective
was good and | was looking in the wrong place for facts. When we
let the other fellow control our actions we are lost. We cannot afford
to advertise the other or combine and show we are fighting. Fight
the game with head up, with fair profit and honest-to-goodness smiles
and be blind to the other fellow's faults. There is too much lost man
power in the average retail store. If we all followed the Henry ford
plan we could take care of the matter which is worrying so many.
Work and lots of it and a cheery smile will take care of you and make
you a leader. We have former retailers traveling for us and they
often tell me what observation has taught them after calling on the
trade for a couple of trips. About a month ago one of our salesmen
who sold out to come with us re-entered the retail grocery and meat
business because he had learned from two hundred merchants he has
been calling upon for us why it was that he had disliked his old store.
As he stated to me, he had used too little paint, too little display and
too long a face. | was in his new store the other day and it is a little
gem, not crowded with goods, but well displayed. If every merchant
will work at his job and not notice where the people carry their
goods from they will soon carry them from his store. I know a shoe
man—not a merchant, | am sorry to say—who lost the sale of six pairs
of shoes to a fine family because, in removing a shoe from the mother’s
foot, he snarlingly asked her, “Where did you buy this shoe?” I know
another shoe man who only sees the feet of anybody he meets. |
would tell the truth, and as Mark Twain said, “'I tell the truth more and
more as | get older: for I find it pays. But never volunteer advice too
often. Just smile, smile, smile, but don’t grin. No one cares much
where we go if that seems to be our desire.
of the Retail Mllinery Association of
America.
—_——_+ 2. <<. -__ —
No Market Upset Looked For.
No particular upsetting of the mar-
ket for colored cottons is expected as a
result of the price reductions now being
made in those goods. The downward
movement, which began about a week
ago with the cutting of denims to a
basis of 17 cents for 2.20s, has now
embraced practically all lines of heavy
colored goods and some of the finer-
yarn construction as well. The an-
nounced reductions, however, had the
edge taken off them by the fact that
there had been confidential trading at
or slightly below the new quotations.
The break in cotton following the
Government report merely brought
prices into the open. This has given
buyers confidence in the market that
had been lacking, and many of them
are acting accordingly.
———_> >a
A Final, Offer.
At a recent meeting of creditors, a
local bankrupt stated as follows:
“There, gentlemen, are my assets
and liabilities,” said he debtor, ‘and
the very best I can do, gentlement, is
ten cents on the dollar.”
The creditors looked over the situa-
tion and reported back that they
thought forty cents on the dollar would
settle the matter. The debtor took time
out, and then he compromised.
“Gentlemen, I offer you ten cents
an you say forty. Now, gentlemen, I
make you a final offer of twenty-five
cents, but honest, gentlemen, I’m los-
ing money on it.”
— >>>
To Drop $2.95 Shirt Level.
A new policy involving the dropping
of the $2.95 retail range in men’s shirts
has been adopted by one of the leading
men’s wear chain sto:cs. Under the
new plan the ranges will be $1.95 and
$3.50. Behind the scheme is the idea
that the consumer who i, willing to
pay a little more is limited in his se-
jections at the $2.95 level. This situa-
tion is corrected, the executives of the
chain believe, by the offering of broad-
er assortments and better quality mer-
chandise at the $3.50 piice. At the
same time the reputation of the store
tor better merchandise is helped py
the trading-up involved.
—__+-+—___
Feminine Trend of Benefit.
There is no question that the trend
to really feminine styles in women’s
apparel is helping business in a num-
ber of textile lines. Not only is there
a perceptible gain in yardage in sev-
eral types of fabrics, but goods which
have not met with a great deal of
favor in recent years are coming back
into favor. The point is strongly em-
phasized that it will take some time
yet for the feminine trend to make it-
self felt fully and that indications are
that it is developing naturally from
women consumers themselves and not
artificially.
—_~2 + >____
Even when a woman does not re-
turn a man’s affection, she can’t help
admiring his discrimination.
8
MICHIGAN TRADESMAN
September 19, 1928
PRODUCTION LOOMS LARGE.
Current surveys in fields of industry
machine
processes are having results actually
The mechanization of pro-
ductive effort may be said to have be-
most deeply influenced by
startling.
gun on a grand scale wih the begin-
It was
then that the drift from individualized
effort and management toward mass
ning of the present century.
production and the co-ordination of
machine facilities became definite.
In 1900 the annual National income
estimated in terms of dollars was a
little more than $13,000,000,000. It is
estimated that in the present year the
income cf the Nation from all its vari-
ous labors and from the development
of its National resources will be ap-
proximately $90,000,000,000. The pro-
ductive capacity of the United States
has increased marvelously in the period
indicated, although the population has
increased only one-half.
Machines and the machine method
of organization are responsible. In 1900
the country uscd” more than it could
produce. In 1928 we shall export more
than half of some of our most im-
portant products. Automobiles, sew-
ing machines, farm machinery, type-
writing and other office machines, as
well as cotton and innumerable other
are being produced in
the United States in a velume far ex-
commodities,
ceeding that of our National needs.
It is sometimes said of large-scale
agriculture that it is nct geared up to
the machine age. Yet some of the
most ingenious labor-saving machin-
ery ever devised is used in farming and
serves to add enormously to the wealth
taken directly from the soil.
Inevitably human labor is being re-
placed by automatic processes in many
fields where a few vears ago it seemed
that machines could not enter. One of
the great chain store systems is per-
fecting automatic vending devices to
replace “counter men.”” A survey made
jointly by leading chain grocery store
systems looks to a system of distribu-
tion which, it is estimated, will dis-
place no fewer than 17,000 traveling
salesmen.
What is clear is that the machine
and the new theories of industrial pro-
duction which have machine processes
as their basis have enormously quick-
ened the country’s earning power even
displace “hand
in increasing numbers. The
machine has created an entirely new
while they tend to
workers”
problem for statesmen, since it has so
speeded up our industrial activity as
to make vast foreign markets essential
to our present state of life. The prob-
lem at home is hardly less complicated.
Use must be found for the labor which
the machines displace.
Industry and commerce cannot be
permitted to degenerate into a mere
system of high-speed production if we
are to avoid trouble and confusion.
Distribution has to be considered. The
lordliest and most efficient of indus-
trials must have buyers; and if ma-
chines are made so efficient as to re-
duce persistently the buying power of
the home market our prosperity cannot
last.
The most efficient of machines will
produce steadily over the twenty-four
hours. But it will not consume and
it will not buy any of the things it
makes. Business in its best sense is a
system of co-operation in which the
importance of the individual and his
individuality are taken into account.
Great leaders of American industry
realize this and they came to see years
ago that the prosperity of the employee
is one of the surest aids to the pros-
perity of business in general.
At the present moment, thanks to
the skillful handling of international
credit factors, Europe, as well as South
America and Asia, is able to buy much
of our excess output. The United
States is at the same time fortunate
It is so vast, its in-
dustries are so enormously organized,
that it is able to bring to the business
of production all that is largest and
most efficient in the way of machinery.
No other country can do -this.
in another way.
We shall go on producing at a con-
stantly accelerated rate, and all will be
well so long as foreign markets re-
Meanwhile,
higher industrial earnings and higher
wages may lead to new employments
and new places for labor displaced by
machines.
main open and receptive.
HURRICANE RELIEF.
Washington should respond prompt-
ly to the appeal of Governor Towner
in behalf of the hundreds of thousands
of Porto Ricans plunged into dire dis-
tress by the hurricane. A proclamation
asking assistance has been issued. It
will spur American generosity to con-
tribute to the aid which the Red Cross
is already starting to those who are in
a sense our own people.
Aid to Porto Rico is a straightfor-
ward simple question. The loss of life
is great: the need is overwhelming;
probably nothing that we can give or
do will be too much.
But Florida is different. Aiding
Florida in time of disaster is always
a difficult and delicate matter. For
It hates
to be held up to the world as a sup-
pliant for help. It abhors the thought
of winning a reputation for catastro-
It would far rather go through
the depths of suffering alone and in
Florida has a mighty pride.
phes.
silence, if by so doing it could feel
sure that it was helping its own repu-
tation for strength and prosperity.
At the same time, Florida does not
like to see unnecessary suffering come
to the victims of these cruel winds.
What it really wants, we suppose, !s
help in its troubles without exploita-
tion or exaggeration of these troubles.
This objective is difficult of attain-
ment. If the press and the Red Cross
cry down the storm it means that sub-
scriptions for Florida relief will be less.
People will not give unless the need
for giving is made absolutely clear.
The Red Cross, then, might have to
go down into its diminishing reserve
funds in order to meet the demands
for relief.
Altogether, the situation is difficult.
It must be met with diplomacy. The
facts of damage must not be exag-
gerated even with the best of inten-
tions. Florida demand for non-ex-
ploitation of her distress is, after all,
but that of any self-respecting sufferer
in private life.
TRADE BODIES PUT TO TEST.
Trade association activities, after the
usual summer lull, will start up in
earnest very shortly. Between now and
the next vacation period indications
are that considerable progress should
be made in perfecting organization ser-
vice. The principal reason for believing
this lies in the fact that competition
in trade service has become quite pro-
nounced not only as a result of the
more pressing problems faced in trade
and industry but also because the new
type of trade body, the institute, offers
a distinct challenge to the old-line or-
ganization which has emphasized good-
fellowship rather than business wel-
fare.
It seems rather apparent that the
days of the laissez- faire organizations
are numbered. They will probably go
the way of the back-slapping and story-
telling salesmen, yet there is no inten-
tion here of belittling what they have
accomplished. They have, in fact, pav-
ed the way for the most progressive
types of group organizations, since co-
cperation for any purpose is more like-
ly to be successful when grounded up-
on friendliness and good will.
Trade executives who have kept in
step with association progress can well
afford to view developments with en-
tire confidence, secure in the knowl-
edge that their services. will
steadily in value.
grow
Those who are ac-
customed to stir themselves only once
a year or so for a routine dinner or
an equally routine convention are like-
ly to find good reason for anxiety, be-
cause the measuring rod of results is
being applied to the trade association
just as it is to other divisions of busi-
ness endeavor. Group action has be-
come so imperative in most lines that
the machinery formerly called upon
to pérform only a minimum of prac-
tical duty is now required to function
at maximum efficiency. It should be
an interesting year in association de-
velopments.
Following upon a favorable statisti-
cal report for August, the cotton goods
market last week saw the best activity
of the year in several divisions, and
printcloth rose to the largest
volume since the spring. The August
sales
figures showed that sales had exceeded
production by 12.7 per cent. and ship-
ments by 7.1 per cent. Stocks were
reduced and unfilled orders rose. The
decline in cotton did not usher in an-
other period of hesitant buying. Print-
cloths fell to the lowest quotations this
year, but volume expanded immediate-
ly. Colored goods were also marked
down, and sales of denims reached a
new high.
Interest in wash goods shown for
next spring was another feature of
the week, and apparently buyers are
impressed with prospects for the new
season. Exceptional attention is also
accorded dress linens.
In contrast to these more optimistic
reports from the cotton goods market
comes some hint of trouble in silks.
Certain of the fabrics have been over-
produced, or at. least the demand. is
not up to its former proportions and
prices are sliding. This is the risk that
the industry in its present set-up almost
constantly faces.
started up during the week and saw
an active first day’s trading, after
which operations quieted down. Trade
factors are not at one in believing that
there is a real place for the institution,
but all are quite disposed to see it have
a fair trial.
Response to the recent openings of
the men’s wear mills in the woolen
market has not been quite satisfactory.
and most buyers left toward the end
of the week for the religious holidays.
A strong trend toward fabrics which
may be used for a popular-price range
of clothing has been noted, and even
the upper-price levels have been re-
vised downward. The market
has been more active, with values
firming. i
The new exchange
wool
OLDEST GROCERY GOES.
The passing of an antique which has
little value even in a period when an-
tiques are all the rage is marked by
the closing of a Massachusetts grocery
store which is reputed to be the oldest
store of its kind in continuous opeta-
tion in the United States.
There are still many of the old-
fashioned grocery stores left in the
country, but their number is gradually
diminishing. The stores have
spelled their doom. Standardized food
products and standardized stores are
now in order, for however much we
may enjoy antique chairs and_ tables
in our dining room we do not relish
antique groceries.
The Massachusetts store which is
closing its doors was established in
1796. It did much of its trade by barter
and credit, instead of by the cash and
carry system. Many of its products
were made or prepared under its own
roof instead of coming in tins and
packages.
chain
The various articles it had
for sale were scattered in delightful
profusion on its dusty shelves or about
its more dusty corners, instead of
being always aligned in neat and or-
derly rows.
It was a sociable and kindly gath-
ering place for the community instead
of a marvel of prompt and efficient
service. Its clerks were the members
of the owner’s family instead of the
robots which are now coming into
favor in the form of slot machines.
We have lost something in the pass-
ing of the country grocery store and
many sentimental tears will be shed
at the disappearance of the oldest of its
kind. Yet there is no denying that
our modern standardization has _ its
compensations. We cannot have both
the picturesque atmosphere of the past
and to-day’s service any more than we
can have our cake and eat it, too.
Women should remember that when
a man wants sympathy he is looking
for something else, also.
We can all view trouble calmly if it
isn’t our own.
j
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September 19, 1928
MICHIGAN TRADESMAN
9
OUT AROUND.
Things Seen and Heard o2 a Week
End Trip.
Saturday dawned bright and beauti-
ful, after the most destructive wind
storm the evening before Grand Rap-
ids has experienced during the fifty-
two years I have resided in the Valley
City. We started out on M 21, hoping
to find it so far along that we could
make the grade from Grand Rapids to
Ionia, but found the section from
Grand Rapids to Ada the only one
fully open for travel at present. We
were told at Saranac that the section
from that town to Lowell was com-
pleted and would be opened for traffic
as soon as the dirt covering can be re-
moved. We were also told that the
section from Owosso to Ovid is now
in possession of the public.
We never near Ada from the West
that we do not pauce to pay our re-
spects to the memorials which mark
the early aspirations and accomplish-
ments of Madam LaFrambrose and
Rix Robinson, who were, undoubtedly,
the first white people to settle per-
manently in Western Michigan and
establish amicable relations with the
Indians by the exchange of necessities
and trinkets for furs.
As we passed through Lowell and
noted the large volume of water which
is discharged into the Grand River
from Flat River, I was reminded of a
circumstance connected with the River
which I think I ought to relate for its
possible historical value.
About thirty years ago I received a
call one Saturday from William Widdi-
comb, who was one of the most astute,
dependable and energetic business men
I have ever known.
“Will you put $10,000 in a project
I am prepared to recommend?” en-
quired Mr. Widdicomb.
Of course, I made an immediate
affirmative reply when Mr. Widdicomb
said:
“Come ito my office at 7 o'clock this
evening.”
On entering Mr. Widdicomb’s office
I found two classes of men already
present. One group included Mr.
Widdicomb, Thomas M. Peck, John
E. Peck, C. G. A. Voigt, Wm. G. Her-
polsheimer, Henry Idema, Geo. C.
Kimball and
names have escaped me.
The other group was composed of
Edwin F. Sweet, John E. More, A. C.
Sekell, Joseph W. Oliver, Dr. McDan-
nell, of Lowell, Mr. Church, the Lowell
banker, and his father, the Greenville
banker.
Mr. Widdicomb called the meeting
to order and said:
“We have here two groups of men
whom I think it would be well to bring
together. The group headed by Mr.
Sweet own the dam on Flat River,
just North of Lowell. They recently
put in a successful bid to light the city
of Grand Rapids for a five year period,
but have not sufficient funds to carry
through the undertaking, which in-
cludes the installation of a water wheel,
generator and pole line from Lowell to
Grand Rapids. I estimate the cost of
these items at $125,000. I will invest
$50,000 in this enterprise and each of
several others whose
my friends here present have agreed
to take securities to the amount of $10,-
000. The gentlemen associated with
Mr. Sweet have invested $39,000 in
their undertaking, for which they are
ito receive securities on the same basis
as my friends and myself. It is now
Dec. 15 and we must be in a position
to hook up with the city transmission
line at ithe East city limits June 1 next.
We must file our acceptance of the
award and a $100,000 bond with the
Common Council next Monday eve-
ning. I have been in correspondence
with the manufacturers who make
water wheels, generators and wire and
find we can secure the needed articles
in plenty of time. I have traversed the
entire length of Flat River in waders
and explored every one of the eighteen
lakes for which Flat River is the out-
let. My investigation leads me to be-
lieve that this is an investment I can
heartily recommend to my friends. We
have arranged to take three directors
from our group and two from the pres-
ent owners of the property. The offi-
cers of the new corporation we will
form to handle the proposition will be
as follows:
President—William Widdicomb.
Vice-President—Edwin F. Sweet.
Secretary—E. A. Stowe.
Treasurer—Henry Idema.
We all signed the articles of associa-
tion to be sent to Lansing and the bond
to be handed in to ithe Common Coun-
cil.
Election of directors precipitated a
climax which was not expected. By
cumulative voting the owners of the
property secured three members of the
board, instead of two, as previously
arranged with Mr. Widdicomb and
agreed upon by both parties. Mr. Wid-
dicomb was greatly surprised and dis-
appointed. His face was a study, dis-
closing the emotion which was going
on in his mind. He quietly walked to
the desk, slowly took up the two papers
we had all executed, tore them in two
and deliberately consigned them to the
waste basket. With a flushed face and
husky voice, he remarked:
“Circumstances ‘have arisen which
render it impossible to go ahead with
the deal on the basis arranged. I ab-
solve my friends from any liability in
this matter. The meeting is adjourned.
Good evening, gentlemen.”
Mr. Widdicomb came to my house
the next day (Sunday) to tell me that
the owners of the dam had come to
his house at midnight, freely acknowl-
edged their mistake and offered ito turn
their entire ‘holdings over to him if he
would go ahead with the original deal.
He peremptorily declined, giving rea-
sons which I need not repeat at this
time.
Within a few hours the fiasco pre-
cipitated a tragedy. It appeared that
the two Church banks had been back-
ing the undertaking beyond the lines
of safety. Young Church committed
suicide at his ‘home in Lowell and both
banks were in ‘the hands of a receiver
within a few days. The failure to
finance the proposition also resulted in
a receivership, which was followed by
a forced sale of the property to the
Stanley Electric Co. No member of
the syndicate ever received a penny
from this investment. The property was
sold by the Stanley Electric Co. to the
Grand Rapids
erected the wonderful dam now in use
under the direction of Col. McCool,
who was one of the most capable en-
Edison Co., which
gineers along hydraulic lines this coun-
try has ever produced. The property
is now a part of the great system of
the Consumers Power Co. I under-
stand it is carried on the books of the
corporation at about a million dollars.
I think all of the people who gath-
ered at Mr. Widdicomb’s office on that
memorable evening have gone to meet
their Maker except Mr. Idema, Mr.
Sweet, Mr. Oliver and the writer.
I never visit Saranac that I do not
shed a tear in the memory of Frank
H. Spencer, who conducted a drug
store there for more than a quarter of
a century and who contributed a de-
partment he called Leisure Hour Jot-
tings to the Tradesman for about
twenty years. Mr. Spencer wrote won-
derfully correct and concise English.
He wrote of the cares and perplexities,
joys and sorrows, of the country mer-
chant. He never resorted to clap trap
or sensationalism. I do not think any
finer series of articles was ever written
for the trade press of America or any
other country than Mr. Spencer's con-
tributions.
I did not call at the Tonia prison to
enquire about ithe health of the great-
est rascal now temporarily sojourning
at that retreat, because I am thorough-
ly disgusted over the manner in which
he is being treated by the officials of
that institution, who do not place the
same meaning on his sentence to hard
labor that I do. He occupies a desk
in an office and is treated more like
an honored employe than a hardened
criminal who betrayed every trust ever
reposed in him and caused more sor-
row and grief to the people who be-
lieved ‘he was a worthy citizen, instead
of a black ‘hearted scoundrel, than any
man who ever wrote Grand Rapids
after his name.
The more I see of the machinations
of some of the bonding companies the
more I think of yellow dogs. I under-
stand ‘the receiver of the Worden Gro-
cer Co. has been forced to accept $7,500
on the bonds given to protect the com-
pany against defalcation by the two
men who ‘handed out over $200,000 to
Guy W. Rouse, knowing they were
betraying the owners of the business
by so doing. The two bonds aggre-
gated $15,000.
the Aetna Co., which seems tto be
Thev were issued by
averse to paying any obligation which
can be avoided by controversy or
technicality. I am not surprised that
the receiver took so little. I am sur-
prised that it was able to get so much,
considering ‘the methods of the organ-
ization it had to deal with.
IT have recently had a somewhat un-
pleasant experience in undertaking to
induce the Maryland Casualty Co. to
do the right thing in the ultimate ad-
justment of an accident loss for which
its client frankly admitted liability. A
freight truck insured by this company
stopped suddenly on U. S. 16 on the
night of March 16. As the rear light
was not visible the driver instructed a
boy to go back 100 feet to warn ap-
proaching drivers. He went only ten
feet, instead of 100, in consequence of
which I came very near being blinded
and probably killed by a projecting
pole. The driver of the truck prompt-
ly acknowledged all blame for the ac-
cident and the injury to the car, and
that the
promptly adjusted by the Maryland
stated matter would be
Co. The circumstances were prompt-
ly reported to headquarters, but no
reply was received for six months,
when an arrogant letter informed the
writer of these lines that the Maryland
admitted no liability for the accident
and would not consider any reimburse-
The metho-l
employed in treating the claim and the
ment in that connection.
‘|
browbeating tactics of the attorneys
who appear to be in evidence solely
for the purpose of digging up tech-
nicalities and inventing subterfuges and
frame-ups lead me to the conclusion
that the Maryland Co. 1s the last one
I would be likely to patronize, if I
were in the market for the kind of in-
surance it pretends to write.
One feature of the situation which
shows the flimsy character of the de-
fense is that the large truck which did
the damage was using State license
plates issued for a small ford car. In
due time I propose to try legal conelu-
sions with a corporation which bases
the settlement of claims of this char-
acter on itechnicalities, instead of com-
mon fairness and honesty.
E. A. Stowe.
a
A Poser.
A custom in connection with Chinese
funerals is the placing of edibles on
the grave as soon as the mound has
been formed. This ceremony had just
been completed one day in a San Fran-
cisco cemetery when a motor car con-
taining several women drove up. One
of the women, noticing the food on
the grave, asked one of the mourners:
“When does the dead man come up
and eat these things?”
The young Chinaman thought a mo-
ment and then said: “You sometimes
gottem some nicee flend, and him die,
you putem some nicee pletty flowah
on top side of glave, sabe?”
“Yes, I would strew the grave with
many beautiful flowers,”
replied.
the woman
“Well, when do he come up to smell
"em ?”
ee
Jade Demand Quite Heavy.
The continued expansion of the de-
mand fer jade is the outstanding feat-
ure of the business now being done in
the American gem market. There is
apparently no limit to the call for this
stone, other than that imposed by the
inability of dealers to get a sufficient
supply of the fine qualities. It is seen
in almost every form of jewelry, in
both plain and carved effects, and its
popularity is enhanced materially by
the vogue for green in women’s ap-
parel. Next to jade in interest is the
current movement of star sapphires
and other stones of the star order. The
vogue for green is: also helping sales
of emeralds somewhat, particularly
those in the larger sizes suitable for
ring and bracelet uses,
10
Cost of Doing Business About Equal.
In private grocery stores the cost
of doing business ranges from 6 to
25 per cent., with an average of about
-nt. These variations are due
in managerial ability and
-
ervice rendered. Chain
store costs in the grocery field vary
between 8 and 9 per cent., also with
an average of 15 per cent. While the
range is not so wide, it will be seen
that the average cost of doing business
: : : : é a
is about the same in both classes of
This means thai, on the whole, the
uler 1s operating more
ly than the chain, for the
figures above given include stores giv-
hone and credit ser-
ing delivery, tele]
vice. Paul Nystrom states on this
Practically any chain store cost
covering any system of service can be
matched or even beaten by independ-
ent stores operating in a similar way
givings tue same service.”
Comparisons between chain stores
and independent stores in other lines
show similar results, as indicated by
the following, quoted from bulletin
issued by the Chamber of Commerce
oi the United States
“In independeut drug stores costs
range from 17 per cent. to 44 per cent.,
with an average of 30 per cent. Chain
store costs are said to be the same as
the average for independents. Inde-
pendent shoe store costs run from 14
per cent. to 36 per cent., with an aver-
age of 24 per cent., and chain store
costs operating under similar condi-
tions average about the same.”
The Harvard Bureau of Business
Research figures for general merchan-
dise stores show costs ranging from
10 to 30 per cent., with an average fig-
ure of 15% per cent. The J. C. Penney
Co., operating more than 700 stores in
ium sized towns throughout the
Middle and Far West showed an aver-
age amounting to nearly 17 per cent.
re is no evidence indicating that
store costs enable them to sell
for much less than independent stores,
lass f goods and service considered.
The advantage in buying in favor
} hai small on standard me:
chand and the mination of the
jobber is largely paid for in warehous-
ing, insurance, depreciation, shrinkage,
ete
Se
Factors Which Limit Chain Store
The chain store received a strong
impetus in the years immediately fol!-
lowing the war, when the price factor
ruled the marict to a much greater
extent than now. The chain store wa;
then able to bu almost unlimited
quantities of surplus cr distress stocks
ices with which few retailers could
compete.
When these stocks were consumed,
however, the chain store buyer was
no longer able to buy under such con-
ditions and the wide difference in price
that has existed between the unknown
brands that had been dumped on the
market and well-known, standard lines
disappeared,
MICHIGAN TRADESMAN
Various other factors also made
themselves known; the retailer of the
better class took a leaf from the book
of the chain store; cleaned up his place;
displayed his stock attractively and ef-
fected many operating economies
which made his position with relation
to the chain store much more favor-
able.
And chain stores began to compete
with themselves. The conditions that
made a location attractive to one would
also bring others. Competition prob-
ably means more to a chain store than
to an independent retailer, for the chain
does not have any personal hold on
its trade. Says Jesse. Clavin in Print-
ers’ Ink:
“The trump cards of the chain store
system are available for just about each
and every system, and there is very lit-
tle variation in the way they are played.
Gradually these (the chain store)
methods became available to whole-
salers and independent retailers and
gradually the consuming public came
to realize that the chain had no mys-
terious and permanent advantage.”
2.»
Have Cha'n Stores Reached Their
Peak?
Dr. Paul H. Nystrom, in an elab-
orate survey covering the chain store
tield has reached the conclusion that
while chains are growing in number,
there is decline in sales per store. Gen-
erally they have failed to maintain
their proportion of the total volume
of sales. He believes that the 5-10 cent
stores have nearly reached the peak of
their possibilities in point of members
and numbers. Drug chains, Dr. Nus-
strom thinks, are meeting more opposi-
tion than formerly. As to the grocery
field he says:
“Chain organizations are fairly
crowding upward. Here there are pros-
pects of continued growth in chains
for some time to come. This is in
part due to the enormous size of the
field of focds selling, in part to the
poor merchandising methods of great
numbers of retail grocers, and in part
to the fact that grocery chains so
far have given most of their attention
to the larger cities and henceforward
are likely to spread into the smatler
cities. There seems to be ample room
to grow.
‘But it 1s in the dry goods and
ready-to-wear field that chain systems
scem to be most rapidly coming into
existence. Nearly every issue of the
trade papers in this line tells of some
new chain being established or of the
growth of some old concern.”
—-—. 2. __
Active Season in Knitwear.
Something like a record season is
developing in women’s knitted outer-
wear. “The demand is the best in ten
years” is the description given of the
buying, with some producers credited
with being unable to handle all of the
orders. The volume call centers on
slip-on types in zephyr and zephyr and
rayon mixed yarns. Crow necks are
most popular, with the V styles fol-
lowing. Good interest is also reported
in medium and popular price two-piece
knitted suits. The color trend favors
buff, wine, blue and green,
es BR Ele ae
GOTABRISHED 44 YEARS
GRAND RAPIDS, MICHIGAN
Preducers of
LILY WHITE FLOUR
ROWENA PANCAKE FLOUR i
ROWENA BUCKWHEAT
COMPOUND
YES MA’AM GRAHAM
FLOUR
GOLDEN G
MZAL
Goes Farther
PRecause of
Double Flavor
_ _ amber cea
rich odor which says, Saas ae
\ coffee come dubs favor
these tempters never disap-
point. Light House is the
most successful point
of an important
dinner.
September 19, 1928
i
i
'
Petar
zeman cotee
TOT
snanmmrneneenenanmgerrae cera gy Malm, 0
September 19, 1928
MICHIGAN TRADESMAN
11
Europe on the Verge of a Volcano.
Grandville, Sept. 18—After the great
parade made of signing a pact by the
leading nations of the world outlaw-
ing war one would suppose that there
would be no outcroppings of enmity
between itthose nations who thad signed
but not so.
France and Italy, the two outstand-
ing Latin nations of Europe, have been
friends since the close of the kaiser’s
war under protest. The two are an-
cient enemies, having been such even
before Napoleon crossed the Alps and
laid waste the plains of Italy in the
long ago.
No matter how many peace pacts
may be signed such will ‘have no worth
when the time comes for another
break between France and Italy. The
Italian delegation to the International
Students Congress at Paris ‘took their
departure without waiting for the con-
clusion of the meeting, not even saying
goodbye.
They had ‘heard themselves ‘hissed
while taking part in a field meet theld
in connection with the congress. This,
of course, is not the beginning of the
ewhibition of bitter feeling between the
Latin nations. The enmity is as deep
as the ‘sea, as bitter 1s gall and as
widespread as the boundaries of the
two nations.
What. then, does the signing of a
pact outlawing war portend? Surely
such a paper will not be worth the
paper on which it is written when the
real test comes, as come it will within
the next decade, perhaps sooner.
Matters are assuming a state which
cannot be theld in’ abeyance for long.
Some day in the not distant future
war’s dread billows will sweep the
hills and plains of France and Italy.
It seems that the Iitalians are more
fierce in their expressed hatred of their
French neighbors than are the French-
men, yet there is fire enouch smolder-
ing beneath tthe ‘hot natures of these
two people to again embroil the world
in war.
Too bad, is it not, after all the
splurve indulged in 'through the league
cf nations, a- world court and this last
pact outlawing war? Human nature,
however, has very much of the savage
still in its composition, and until that
characteristic of our animalism has
been thoroughly subdued there can be
no lasting peace among the nations of
the world.
A while ago there was said to be a
quiet, under cover discussion going on
omong leading European nations as to
the advisability of dividing up Turkey
among themselves. We do not know
if that sentiment still prevails.
Outlawing war is very much easier
said than done. This last attempt of
the nations to get together on the sub-
ject worked far better than ‘the wily
schemers of Europe ‘hoped for, since
the United States, toward whom all
the figuring was aimed in the past, fell
unexpectedly intto the trap.
And now we have two of the fore-
most nations of Europe engaging in
petty ‘heckling, showing their natural
inclination to engage in another ‘scrap
at the first favorable opportunity.
Does the outlook show sunny skies
for the United States? It cannot be
said that it does, since she is now
bound ‘hand and foot ito an agreement
which is likely to prove a clog ito every
effort to forward the good of the
world, providing the agreement is ap-
proved by ‘the United States Senate.
The bad blood existing between the
Latin sister nations has been in evi-
dence for years. There are wrongs in
the past which each nation feels can
never be healed in a peaceful manner.
There were anti-French demonsitra-
tions at Rome when the students re-
turned. Does this look like one happy
family just back from signing a treaty
of peace which is to last through the
ages? Not by a long shot. The per-
petuity of world peace is an idle dream.
America was anything but a wise per-
son when she entered the agreement.
French tourists of the Alps were
one day stopped by Italian militia
when thev crossed the border near
Chamonix and their papers demanded.
Three of tthe men who were somewhat
outspoken against Mussolini were tak-
en away ito trial and imprisonment.
Such is the beauty of the present
peace pact between two of the signa-
tories of that document, and we doubt
not there are others. The signs of the
times all point ito the coming of open
hostilities in the no distant fuutre.
Why should it not be so? Men are
but children of larger growth, and na-
tions are huddles of men gotten to-
gether for a unity of purpose, which
often precludes absolute peace with
neighbors who. despitefully use them.
“Beyond ‘the Alps flies Italy,” cried
the great Napoleon as he pointed his
sword in that direction, and over ‘the
Alps went the army of France, dis-
plaving prodigies of valor in their in-
vasion of the Iitalian peninsula.
Old times are still with these people.
Each nation believes the other has
wronged her, and the controversy as
to which is right still goes on. It will
not end at the nod and beck of paper
pronunciamentos no matter how pro-
fuse and flattering the language used.
Britain and France, although seem-
ingly friendly to-day, have much that
is not in common and when ‘the crash
of war breaks across the Alps the
Enelishman of the tight Iittle Isle will
lay his hand on his sword and stand
ready to move at a momenit’s notice
when the onnortune moment comes.
Which ‘side will Britain take? We
dare not sav, but 'that #t will mingle in
the fray seems inevitable.
Old Timer.
oe
Hides and Pelts.
Green, NO. bo oo 18
Green, No. 2
Cured, No. 1
Cured. No 2 oo
Calfskin Green, No.
Calfskin, Green, No.
Calfskin, Cured, No.
Calfskin, Cured, No. 2 00200 23.
Erorse, ING.) fe 6.00
Horse, NO. 2 205 5.00
Pelts.
AIRE ee 5041.25
Shearlines 2.0 25@1.00
Tallow.
Wool.
Unwashed, medium —_~~.----_--____ @40
Unwashed, rejects —_.--_-___________ @30
Unwashed: fitte 20s @30
——_+-.—___
Ideal Farm Relief.
“What are your ideas about farm
relief?”
“Tt would be all right,’ answered
Farmer Corntossel, “if our statesmen
could compel the weather bureau to
issue the right kind of reports and
then compel the weather to live up to
them.”
THE ROYAL
WAY TO
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Now you can have shelving which displays your mer-
chandise. Notice how the sloping front of Sanidura Dis-
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Whether you completely equip your store or use single
units, Sanidura Shelving is very desirable, because it is
easily set up and gives a more attractive appearance to
your store. The shelving is sanitary and durable—sani-
tary because vermin cannot exist in it and durable because
it is made of steel and assembled by electrical welding.
This steel shelving costs no more than good wood
shelving, yet it lasts a lifetime. It will pay you to equip
your entire store with Sanidura Display Shelving.
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UNITED STEEL & WIRE COMPANY
14 FONDA AVE., BATTLE CREEK, MICHIGAN
hen ce
SS
FINANCIAL
Conditions in
Review of Business
Michigan.
1
1 peace Im. CURi-
l as the fa seas
Tr Ht34> say
= i ré s ess ess Ow
Z 5 n view of the
res avorable prospects, s ould be
RELY x ard.
Crot s this vear ive been gen-
erous. 5 Sept. 1. a genera
4 age f 3.3 per cent. above the har-
sts e last t
ral level o
‘ w. 15
states Depart t
S > ts gher than on tne same
date last vear. Large crops at reason-
rices oO prosperity
e f er but also stabilize t
S x living. a
r iy > 4
Ta} i
; y
) ex eC
rier Railroad n
aking a dis t contribution to t
country} 's sustained prosperity, a con-
bution which would be difficult in-
deed to evaluate. Loadings of revenue
freight have been increasing, a gain of
6,108 cars over the preceding week
being recorded for the week ended
that of a vear ago.
1 tT . Fi «
the United States
Steel Corporation was greater at the
beginning of September than for the
ing date in any of the past
as oo bo,
August established a new high month-
ly record. Production for the near fu-
ture at least will hold at a high level,
since the demand for cars continues
‘avy. Employment conditions con-
tinue ) ove. Construction ac-
ti } at a h rate. Inven-
tories ire dera portending sub-
stantial purchases for | requirements.
July exports totaled $ 378, 768,065, which
was $36,959,059 greater than during the
same month in 1927. The commodity
price level continues to move within
narrow limits. More intelligent handl-
4
stalment selling has brought
about the removal of mniany of the
dangers which had been creeping into
that situation, resulting in the strength-
ening of a former weak spot in the
economic structure.
Comprehensive reports from over 100
Michigan bankers, Chamber of Com-
merce secretaries and other business
executives indicate that a substantial
revival is taking place in industry fol-
lowing a summer of more than ordin-
ary activity. Nearly all lines are par-
ticipating in the improved situation.
Automobile and auto parts and acces-
MICHIGAN TRADESMAN
sory plants, of course, are in the lead.
Rt ee Be "tote
A brisk business is also being done by
show case, store fixture and radio
rs. Building hardware and
electrical refrigeration factories show
nal slackening. Furniture
Be a ) ee ee
factories are Ope! rating sngnty under
> prospect is for a mark-
his industry. Manufac-
ns in a number of the
in several of the small-
St So icey an }
> otate nave never been
1 1
they are at the present
igan em-
ion as a whole been
unemployment as does
st entirely of the
floating labor which is always attract-
ed to this State by the pubheaty given
to prosperity in the automobile indus-
try. Payrolls are increasing in Grand
Lansing, Muskegon,
Adrian, Albion, Benton Harbor, Che-
1 Bay City, Big Rap-
Rapids, Jackson
‘lint. Hersev. Hough-
Howell, Iron Mountain, Midland,
Pontiac and Detroit. Only two cities
are experiencing a decrease.
ial employment in Detroit,
ack to a report issued Sept. 11
by “mplovers’ Association, whose
me! rship represents two-thirds of
the industrial workers, amounts
to
1, an increase of 1,600 over
the preceding week and a gain of 101,-
864 compared with a year ago. Em-
ployment is also exceptionally good in
Lansing, Pontiac and Jackson.
Production of passenger cars and
trucks in the Uni
August totaled approximately 485,-
ted States and Canada
9 vehicles and established a new high
monthly recerd, exceeding the highest
previous month, April, 1926, by almost
22,000
units. September schedules are
about 50 per cent. in excess of the
same period last year. Exports for the
first six months of the current year
were $38,571.576 greater than the
previous high record established in the
corres] nding | months of last year. The
poss the export field loom
large when it is remembered that out-
side the United States there is only
one automobile to each 277 persons, as
against one to every 5.1 persons in the
United States.
Michigan bankers report money in
sufficient supply to take care of com-
mercial and industrial requirements
and the needs of the farmer ,although
the credit situation is somewhat tight-
er than it was a month or two ago.
The crop
excellent.
situation continues good to
Michigan farmers as a
whole are more prosperous than at any
time in recent years.
retail, in
better. The
“tarTrent } Ta = 1] al p- f e
current volume is well ahead of that
Trade, wholesale and
Michigan is distinctly
of a year ago. Collections are reported
fair to good and are better than at
this time last year. Tourist trade this
summer, while not up to expectations
in some localities, was generally satis-
factory.
Freight traffic passing through the
Sault canals in the month of August
amounted to 10,093,586 tons compared
with 9,212,111 tons in August, 1927.
The total construction cost of build-
September 19, 1928
Only When Helpful
THE “GRAND RAPIDS SAVINGS
BANK” feels it is “SERVING” only
when the things it does for its customers
are helpful to them in their financial
affairs-- business or personal.
Rendering banking service along broad
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established this institution in the confi-
dence and esteem of business houses and
individuals throughout all Grand Rapids.
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“The Bank Where You Feel At Home”’
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GRAND RAPIDS
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Phone 421
Detroit
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Chicago
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September 19, 1928
MICHIGAN TRADESMAN 13
ings for which permits were issued in
Michigan in the month of August
amounted to $19,111,231 compared with
$9,332,886 in ‘the preceding month and
$15,005,251 in August a year ago. Per-
mits were issued in Detroit in August
for buildings costing $10,889,394, an in-
crease of $2,170,129 over the same
month in 1927. Wayne W. Putnam,
Director Public Union
Trust Co., Detroit.
—_2> +>
Relations,
Flush of Easier Money Looms.
A flush of temporarily easier money
is anticipated in the financial district
during the present week, when the
Treasury presumably will put about
$200,000,000 into the market through
an overdraft in anticipation of tax re-
ceipts.
Nobody yet knows how much the
Treasury overdraft will be this year,
and it is not possible yet to reckon
what effect it will have on money. Not
until after the event will we know
either the size of the overdraft or the
extent to which member banks will
use the new Reserve bank credit to
Whatever
the easing influences of the mid-Sep-
pay off their indebtedness.
tember operations turn out to be, these
settlements within a week or ten days
presumably wili leave the money mar-
ket unchanged.
The steps of the Sept. 15 moves
about to be taken are interesting to
the student of money. Roughly $970,-
000,000 in Third Liberty bonds will be
paid at maturity on Sept. 15 or when
presented at later dates. Experience
teaches that a substantial proportion of
this maturity will not come in for pay-
ment until weeks or even
months after maturity. That allows
the Government a longer ‘time in
which to repay the Third Liberty loan
than the maturity date suggests. In
addition about $70,000,000 in interest
will be paid on Sept. 15. Altogether
that makes $1,040,000,000 to go ont on
Sept. 15, but, as just said, the lag in
the presentation of Thirds will reduce
that sum considerably.
days or
Coming into the Treasury coffers
around mid-September will be in the
neighborhood of $550,000,000 loaned
to the Government through the new
Treasury issue and roughly $500,000,-
000 in income tax quarterly payments.
There again will be a lag, since the
tax receipts do not all come in on the
first day. The Treasury’s cash bal-
ance with depository banks perhaps is
around $150,000,000.
These figures present an exceeding-
ly comfortable position for the Treas-
ury, but experience has taught the
Treasury that the amounts to come in
usually lag, so, to facilitate paymetns
all around, it usually borrows from the
Reserve banks through an overdraft
for a few days.
What such an overdraft in the next
week will do to the money market de-
pends entirely upon what use member
banks make of the additional credit at
their disposal. Doubtless many of
them will use it partly ‘to pay off their
indebtedness at the Reserve banks,
leaving the money market, so far as
they are concerned, unaffected. Other
banks will find present rates tempting
and will offer it in channels destined
to ease the call market.
Paul Willard Garrett.
[Copyrighted, 1928.]
———-2.2e—>—__—_—_
1928 Indicated Crop Values Up.
A value 5 per cent. greater than a
year ago for this country’s nine lead-
ing agricultural crpos is indicated when
the Government’s September 1 esti-
mate published this week is multiplied
This re-
of a month ago
when the indicated value was 3.2 per
by the current market price.
verses ‘the picture
cent. below that for the year previous.
At present market prices the 1928
crops in prospect. represent a value
totaling $7,717,000,000.
indicated value of the same crops was
$7,346,000,000.
sort are subject to changes through
A year ago the
Calculations of this
variations in future estimates on pro-
duction and through changes in the
market.
September situation in agriculture does
When viewed as a whole the
nevertheless present a more cheerful
picture than might be supposed by
those whose judgment is influenced by
attention to the declines in cotton and
wheat.
Apparently the improvement repre-
sents the rare combination of higher
yields and an average price slightly
better than a year ago. Unfortunately
some key crops do not fare as well as
the general trend indicates by a com-
posite study of the nine major harvests.
Instead of a greater value the recent
estimates indicate a decline of 8.5 per
cent. in what this year’s cotton output
will bring. Since last month the cot-
ton position has been somewhat re-
versed by a drop in prices not entirely
offset through the increased production
in prospect. Likewise the indicated
value of this year’s wheat crop falls
12.4 per cent. below that of a year ago.
Other calculations based on Standard
Statistics’ figures give the 1928 corn
crop a value 16.2 per cent. higher than
at this time last year, hay 13.1 per
cent., barley 20.2 and tobacco 20 per
cent.
Great as has been the disappointment
of wheat and cotton growers over. the
decline in the two commodities most
important to them, it must be admit-
ted that live stock prices have been
maintained on a_ satisfactory level.
Since certain of our agricultural crops
are marketed in the form of live stock
rather than on a direct cash basis
calculations on agricultural prosperity
that do not take this into account are
likely to prove misleading.
Notwithstanding price declines re-
grettable to various farm groups the
general outlook is for a greater agri-
cultural prosperity ‘than had been an-
ticipated or than was enjoyed last year.
Admittedly, as Professor Edward S.
Mead points out in his new book,
“Harvey Baum: A Study of the Agri-
cultural Revolution,’ some far-reach-
ing adjustments must come before the
industry is restored to a satisfactory
In this interval many individual
farmers will suffer but at least the 1928
prospect is more favorable than un-
favorable. Paul Willard Garrett.
[Copyrighted, 1928.]
basis.
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Investment Securities
GRAND RAPIDS « MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING
Telephone 9-3395
Investment Securities
E. H. Rollins & Sons
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Michigan Trust Building, Grand Rapids
New York
San Francisco
Boston
Denver
Chicago
Los Angeles
LEWIS--DEWES & CoO., INC.
INVESTMENT SECURITIES
Chicago, Illinois
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GEORGE C.SHELBY =: HARRY T. WIDDICOMBE
Phone 68833 GRAND RAPIDS, MICHIGAN 930 Michigan Trust Bldg.
————
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Common Stock
The stock of this company earned $3.12 a share in 1927 and has been placed
on a dividend basis equal to $1.40 a share annually to yield 7.35% on the
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INVESTMENT SECURITIES
Buhl Building, Detroit Peninsular Club Bldg., Grand Rapids
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—
14
MUTUAL FIRE INSURANCE
The Glow of the Farm Fire.
Somewhere on the horizon to-night
there will be a crimson glow, marking
the destruction by fire of a farmhouse,
or barn, and its valuable contents. The
event has in it an element of tragedy
for one farm family, but to the world
round about it is an incident of com-
paratively small importance; for what
does it matter, one farm building more
or less? Just an isolated farm fire, to
be regretted of course, but of small
significance compared with the fright-
ful disasters which too frequently oc-
cupy the columns of the daily press.
The comment of the immediate neigh-
borhc od centers on the event for a few
days. There may be an emergency col-
lection of clothing and provisions for
the family. The hope will be expressed
that the property is insured. The coun-
ty seat newspaper may even devote a
few lines recording the incident as a
matter of minor news interest.
This particular neighborhood will
likely be spared another fire for quite
a period. The subject is soon out of
mind. Fire comes to be regarded as
such a remote possibility. “What if
your home should burn to-night,” is a
question which may excite a few anx-
ious moments, but why worry when it
did not burn last night, nor last week,
nor in all the weeks which have gone
before. The occasional farm fire in
any single community attracts little
attention, for there will be few fires
within the range of observation of the
average man. Never a sweeping con-
flagration to give the subject standing
in the public mind. Always isolation—
a farm fire here to-day and another far
away to-morrow. For this obvious
reason the magnitude of the fire losses
to farm property nation--wide is not
generally recognized, not even by the
farmer himself. When we stop to think
that the single fire loss noted above is
only one of an unbroken succession of
farm fires a cloud of smoke by day and
a pillar of fire by night, throughout the
year, we realize that collectively the
rural fire waste is a matter of unusual
seriousness. The process by which
farm wealth is destroyed is continuous.
The fire is never permitted to go out.
As one set of values is consumed, an-
other is dumped into the pyre. The
blaze is never so huge that it mounts
to heaven and arrests universal atten-
tion, but it burns on and on without
abatement and eats its way into the
vitals of the farming industry.
Now let us assume that on the same
night that witnessed our isolated farm
fire, a very different kind of conflagra-
tion occurred. Here is something we
may read about, something the merto-
politan newspapers will give the big-
gest headline on the first page to-mor-
row morning. And well does this news
deserve the prominence it receives. The
entire residence section of a prosperous
American city of a hundred and fifty
thousand people has been wiped out by
a fire of unknown origin. Forty thou-
sand dwellings have been totally de-
stroyed; thirty-five hundred lives lost;
property values of over a hundred mil-
lion dollars wiped out An appalling
MICHIGAN TRADESMAN
disaster, well advertised, it is at once
the talk of the Nation. Chamber of
Commerce pass safety resolutions and
city councils pass safety ordinances.
It is a day of reckoning throughout the
land.
How extremely interesting it is, with
this conflagration story clearly in mind,
to realize that the disaster which befell
that city is but a composite picture of
the farm fire casualties of our country
falling within any single year. When
the records are brought together from
the length and breadth of the land we
find that the innocent looking farm
fire, averaging $2,500 in values de-
stroyed, has been repeated every thir-
teen minutes of every day and every
night throughout the year.
The fire fiend has carried on a guer-
rilla style of warfare, striking at wide-
ly separated and unexpected points.
His attacks were so removed from the
main concourse that the havoc wrought
by them was not clearly revealed until
the last few years. Now that the ex-
tent of farm losses has been carefully
checked up, using known factors as far
as possible and supplementing these
with estimated factors where necessary,
it becomes apparent that close to a
half million dollars of farm wealth are
destroyed by fire each working day of
the year. A total of $150,000,000 per
annum is now generally accepted as the
measure and extent of farm fire losses.
When brought to full view, it 1s seen
that we have here a fire waste problem
of serious proportions.
Well may we seek to know from
what huge _ reservoir of National
wealth the funds are supplied to make
good this vast destruction of farm
values. Obviously, this destruction
must all be made good out of the ac-
cumulations and earnings of agricul-
ture, a severe burden, even assuming
that the farming industry is in a high
state of prosperity. Those familiar
with the present status of the farmer
know that he cannot aqord this heavy
drain upon his resources and produc-
tive capacity. With the hard struggle
which agriculture has had, and is hav-
ing, it is indeed appalling that it should
be necessary for the farmer to con-
tribute so huge a sum out of his limit-
ed earnings to make good a_ waste
which is in a large measure prevent-
able. We should suffer no delusion
that insurance takes this burden from
the shoulders of the farmer. Directly,
yes, but the insuranc company is only
a collector and distributor of funds,
and the funds thus distributed come
from the farmer himself. Not only that,
but the farmer must pay the cost of
such collection and distribution. So
it is ultimately the farmer’s problem,
and the solution can be found only in
a substantial reduction of the fire losses
to farm property.
+...
Would Miss His Benefactor.
Every morning for two years, a
young woman had given a penny to
the begger at the crossing. One morn-
ing she said: “This is the last time I
shall be able to give you anything.
I’m going away to be married.”
“What!” said the beggar. “Getting
married—at my expense?”
September 19, 1928
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‘Voucher Check
Matled
Proof of Loss
Received
Vital Consideration
when Disaster Comes
When a policy-holder suffers a loss, he wants
to feel sure of course that his insurance is
sound and the loss will be paid in full, but
the question of vital concern at that moment
is how soon the payment will come and how
quickly he can get squared away to take care
of business.
There’s a world of satisfaction to Central
policy-holders in knowing that, almost with-
out exception, Central voucher checks for loss
claims are mailed the same day that the proof
of loss is received. There’s equal satisfaction
in knowing that the protection given is of the
' very highest quality, that the Company is ab-
solutely sound, that it has a reputation for
fair and sympathetic adjustment of claims, and
that Central’s dividend reduces by 30% the
actual cost of the insurance.
If you buy insurance as carefully as you buy
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September 19, 1928
MICHIGAN TRADESMAN 15
Retention of Goods By Merchant as
Acceptance.
As a general proposition of law,
where a merchant orders a shipment
of goods and it is for any reason un-
satisfactory, it becomes his duty to
notify the seller within a reasonable
length of time. Following such notifi-
-ation, it then becomes the duty of the
seller ito investigate the complaint with
the view of correcting any mistake in
respect to the quality or quantity of
the goods.
On the other hand, if a retail mer-
chant upon the receipt of a shipment
of goods, remains silent in respect to
any complaint, and retains the goods
for an unreasonable length of time, he
may thereby cut off his right to object
to the goods. By the same token, the
retention of a shipment, without objec-
tion for what may be termed an un-
reasonable ‘time, may be held in law
to constitute an acceptance and bind
the merchant ‘to pay for the shipment.
Now, let us see.
In one case of this kind, a traveling
salesman in Ithe employ of a whole-
sale firm visited a retail merchant. The
merchant inspected the ‘salesman’s
samples, and gave him an order for
certain merchandise. In due ‘time the
merchandise was shipped and receiv-
ed by the retail merchant.
Upon receipt of the goods, the re-
tail merchant unpacked a part of the
goods and placed ithem on his shelves
for sale. The merchant then sold a
tew articles out of the shipment, after
which the decided ‘that the shipment
did not comply with the order in cer-
tain respects. Upon reaching this con-
clusion, the merchant notified the
wholesale firm that he would not ac-
cept the shipment and that ‘he was
holding it subject ito ‘the other’s order.
And now we come to the vital part
of Ithe transaction.
At the time the merchant notified the
wholesale firm that he would not ac-
cept the shipment, he had retained
possession of the goods more than
two months. And it was admitted,
that in all that time he had made no
objection ‘to the goods, had placed
some of them upon his shelves and had
actually sold some of them to the pub-
lic. In the face of this record, the
wholesale firm declined to accept the
return of the goods, and brought an
action to recover the purchase price
from the merchant.
Upon the trial of the cause, the prin-
cipal question involved was whether or
not the retention of the goods by the
merchant for more than two months,
without objection, constituted an ac-
ceptance. The evidence was clear that
upon receipt of the goods the mer-
chant had ample opportunit to inspect
them and offer an objection if they did
not comply with the contract. As we
have seen he did not take advantage of
this opportunity to file a complaint,
but on the other hand he exercised
control of the goods and actually sold
part of them.
In tthe light of this record, the trial
court took the position that the mer-
chant had retained the goods, without
complaint, for an unreasonable length
of time and to tthe prejudice of the
wholesale firm’s rights. The court
then concluded by holding that the
merchant had been guilty of exercis-
ing such control over the goods as to
render ‘him liable therefor. Judgment
was therefor rendered in favor of the
wholesale firm for ‘the price of the
shipment against the merchant, and
this judgment was affirmed by tthe
higher court on appeal.
The foregoing case was well rea-
soned by the court, and its holding ap-
pears to be in accord with ‘the great
weight of authority on ‘the question
decided. This authority taking the
position ithat there is a duty resting on
the buer of goods to notify the seller,
if same are not satisfactory. And, fur-
ther, such notificaiton must be given
within a reasonable time to be effec-
tive. It follows, if there is an un-
reasonable delay in giving such notice
the buyer may be deemed ito ‘have ac-
cepted the goods and held liable
therefor.
In the light of the facts and ‘holding
of ithe case reviewed, it is clear that a
failure to exercise care in this phase
of store management may easily result
in a costly dispute. Truly, then, the
case reviewed is one that merchants
may well ‘have in mind, when goods
are being received and checked against
invoices preparatory ‘to being placed
on sale. And if they don’t fit, or for
any other reason are not satisfactory,
the safe thing to do is to leave them
in their containers and notify the
seller of their rejection.
Leslie Childs.
—_+--.
To Treat Food With Ultra-Violet
Rays.
A patent was recently granted to
Harry Steenbock, of Madison, Wis.,
for a process of improving antirachitic
properties of foodstuffs by treatment
with ultra-violet rays. The prevention
of rickets, a deficiency disease still pre-
valent among children, depends, ac-
cording to authorities, upon sufficient
amounts of calcium and of the par-
ticular vitamin which is necessary in
order that the calcium may be assimi-
lated by the body. The calcium must
be eaten in food. The vitamin may be
eaten in food or cod liver oil, but it is
also formed in the body through the
action of ultra-violet rays. The process
invented by Steenbock, it is claimed,
would increase the vitamin content of
foods through subjecting them to ultra-
violet rays, the rays causing the vita-
min to form in the food just as they
cause it to form in the body. The pro-
cess, according to the patent record,
may be used upon a wide variety of
foods.
—_————_->-2 2 ____
Machines Bring Down Pearl Prices.
Government sanction of the use of
machines in procuring mother-of-pearl
is held responsible for declining prices
of this product at Tahiti, Society
Islands, according to reports to the
Department of Commerce. In _ the
quarter ended June 30, prices had
fallen to 10 cents a pound, or 3 cents
under the prices in the preceding quar-
ter. Use of the diving machines, it is
predicted, will substantially increase
the total amount of shell that will be
exported from French Oceania during
the 1928-9 season.
The CENTRAL
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16
MICHIGAN TRADESMAN
September 19, 1928
Indians Reached America By Crossing
Behrings Strait.
So many questions have come in
since the publication of my last ar-
ticle in the series on the Beginning of
that I have gone _ back
and answered all of
Michigan
chronologically
them in the following
Delawares in Michigan.
When the whites came they found
story of the
a confederacy which from their loca-
tion, the English called Delawares.
Their own name was Lenapes, a term
commonly trans-
One of their lead-
which has been
lated “gentlemen.”
ing chiefs called himself Waiawak-
wakuma, which, translated literally,
means tramping everywhere. The
Delawares had a series of records
which were preserved with the utmost
care, almost amounting to veneration.
The earher were recorded on
birch bark, the latter on the inside of
skins. The records were a serise of
very crude ‘heiroglyphics which have
parts
been the study of American students
ever since they were first secured from
the Indians. Some recent studies of
those old records are very interesting
to the student who tries to dig back
into the beginnings of Michigan.
3eyond any question when these old
records were commenced the Lenapes
“cold country,”
Hudson's
some-
where between and
Lake Superior, in the birch bark coun-
try. Records previous to that period
were, no doubt, made up from tribal
traditions and are tinged a bit in places
with the Indian thought of that day.
They tell the story, however, in ac-
cord with the commonly accepted
theory, that the origin of the Indian
were in the
Bay
race in America was by crossing Beh-
According to these rec-
hundred
rings strait.
Lenapes,
moons before the record made,
came to America in that way. In time
drifted South along the Pacific
somewhere near the North-
ords the many
was
they
coast to
west corner of the United States as it
is now and then drifted toward the in-
terior. Their number gradually grew
larger as this advance was made, but
in two or three places there seems to
that were too
stayed they
be indications there
many, so some where
were and the remainder moved on to-
ward the East. These splits are often
illustrated by
When a hive gets too full a new swarm
It was very much so with
the swarming of bees.
is created.
the Indians and their division into
tribes.
From the place where the record
starts it seems to be quite a complete
history. Driven out by freezing, snow,
and storms, those who were free pad-
dled up the rivers in their canoes. The
record they “floated” up the
rivers which flow into Hudson’s Bay.
says
After many years of this gradual mi-
gration they came ‘to a body of water.
Late students agree that this was the
Strait of Mackinac. Again there was
a division. Some remained on there
and some followed “the big bird” and
went over when the ice came to be
strong enough for them to do so.
Their migration across the Southern
peninsula of Michigan occupied a hun-
dred years or more. There is some
indication that they found the Chip-
pewas ‘here at that tinre and two other
tribes which have not been identified.
In some way they got into communica-
tion with the people from our prairie
country, no doubt Northern Indiana and
from they
planted and which from that time for-
ward became not only a staple but had
a civilizing influence, as it had a tend-
them secured corn, which
ency to cause ‘them to remain in one
place, the place where they had corn
fields to cultivate rather than to wan-
der on.
Finally there came a very dry sea-
The record says there was no
rain and no corn, so they divided again.
The remained,” and the
others crossed Fish river. The new
tribe which formed at that time
which remained here was no doubt,
what we know as the Miamis. They
gradually drifted across the Allegheny
mountains to where they were found
son.
“lazy ones
was
by the whites.
The Delawares or Lenapes were very
proud of their straight line of ancestry
to the original stock, which had made
this trip of hundreds of years. It was
not the idea in the old chief's name, as
quoted in the commencement of this
article, that he was a tramp who had
wandered everywhere, but that he was
a pure Lenape, directly de-
scended from ‘this old stock. Among
their wanderings
across the State was among the first
Indian population here. Their story
the commonly ac-
cepted story of the origin of the Ameri-
can Indians, and their numerous divi-
sions explain came the many
blooded
Michigan Indians
of their origin is
how
tribes.
These questions have been welcome
and gladly answered.
A. Riley Crittenden.
—_+~-.___
Concentration.
In one of the laboratories of Wash-
ington they have a great sun glass that
measures three feet across. It is like
the burning glass we used to treasure
when we were boys, only much larger.
This great glass gathers the rays of the
sun that strike its flat surface and fo-
cuses them on a single point, a space
a few feet below. This single spot is
It will melt
through steel plate as easily as a red-
hot needle burns through paper.
heat — it cannot be
measured, for it melts all instruments
hotter than a blow torch.
This terrible
—is just three feet of ordinary sun-
shine, concentrated on a single point.
Scattered, these rays are hardly felt—
perhaps just pleasantly warm; concen-
trated, they melt adamant.
The same principle applies to human
endeavor. Scattered, a man’s energies
do not amount to much; once they are
all focused on the task in hand, seem-
ingly tremendous difficulties are over-
come.
Get the habit of concentrating when
you start to do a thing—throw on all
the steam you have and focus every-
thing on the task in hand.
that three feet of ordinary sunshine
Remember
concentrated will burn through any-
thing.
——_—_?2.->—______
Some people get their Christmas
presents paid for by the Fourth of
July.
Don’t Say Bread
— Say
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>
September 19, 1928
MICHIGAN TRADESMAN
17
Good Roads Earle First To Suggest
Mackinac Bridge.
Horatio S. Earle, of Detroit, first
State Highway Commissioner, having
held the office from 1905 to 1909, and
known as the father of the State’s good
road system’ writes from his old home
town of Plymouth, Vt., where he is
spending his vacation, that nearly
twenty years ago, he started propagan-
da for a bridge across the Straits of
Mackinac to connect the Lower and
He had two sur-
veys made at his own expense, one for
a bridge, one for a tunnel. Now that
Gov. Fred W. Green is taking up the
project for a bridge across the straits
Mr. Earle says that he is in hearty ac-
cord with him and intends to be in
Lansing next winter to join with him
in obtaining the necessary legislation
Upper Peninsulas.
for such a bridge.
Says Mr. Earl in his letter:
“Directly after retiring as highway
commissioner, in 1909, I went into the
subject, and, at my own expense, en-
gaged Charles Evans Fowler, a noted
bridge engineer, to make a survey.
First we considered a tunnel and decid-
ed that it was impracticable because of
the great length, hence prohibitive
cost. Then I proposed a floating tun-
nel, sunk 40 feet below the surface of
the water, and people laughed at me.
No such tunnel had ever been built but
of its practicability I was convinced.
Evans also decided that a bridge from
Mackinaw City to St. Ignace was also
impractical for the that the
piers would have to be to the top of
the suspension and the ice floes prob-
ably would destroy them,
“Next he submitted what both he
and I agreed was the only feasible
plan, which was to start from a point
northeast of Cheboygan, thence to
Bois Blane Island, from Bois Blanc
to Mackinac Island, then to a point
east of St. Ignace. This would make a
roadway twenty-four miles long with
only three and one-half miles of bridge;
whereas a bridge from Mackinaw City
reason
to St. Ignace would be five and one-
half miles long. The twenty-four mile
route, with three and one-half miles
of bridge, would cost less than one-
half as much as a bridge from Mack-
inaw City to St. Ignace.
“More than twenty years ago I pub-
licly declared that the two peninsulas
of Michigan must be connected above
the water and now that Gov. Green has
revived the project I propose to give
my best efforts to have it done during
my lifetime—and I am now 73. 1 am
hopeful it will be.”
Incidentally, Mr. mentions
that Plymouth, Vt., is where, in 1876,
he cast his first vote for President, for
Rutherford B. Hayes.
Earle
“Col. John Coolidge put my ballot in
the box and little did I think that day
that forty-eight years later I would be
voting for his son for President. The
son then was four years old,” he writes.
Incidentally, too, he mentions that his
book is out, “The Autobiography of
‘By-Gum’ Earle.”
Why is it By-Gum? Well,
men’s habitual expletive is “by heck,”
by Jove, “by Jimminy,” or the like,
but the veteran Earle’s is “by gum.”
some
To hundreds of thousands throughout
the country he is known as “Good
Roads Earle’ and “By Gum Earle.”
Some of the twenty chapters in the
book have headings: “The School of
Hard Knocks,” “Pioneering for Good
Roads,” “The Fruits of Victory,”
“Public Life and Politics,” Grass-o-
logical Philosophy” and “Earlisms.”
He also notes that he built the first
mile of concrete road in the world,
called the first International Good
Roads Congress, and is the founder of
the American Road Builders’ Asso-
ciation.
—_~++2>——_
Bonds Yield More Than Stocks.
Time money’s rise this week to 7 per
cent. for the first time in seven years
focuses attention on the relative posi-
tions of stocks and bonds maintained
in the face of rising money rates.
Stocks to date in 1928 thave been
able clearly to withstand the pressure
of advancing interest charges better
than bonds. Over a period of years
the gap between stock and bond yields
has widened and narrowed drastically,
but never have stocks for
months continued to sell on a lower
yield basis than bonds. Persistently
since last November industrial stocks
have commanded a level in the market
representing a lower yield than indus-
trial bonds. Standard Statistics Com-
pany’s compilation shows ‘that in Au-
gust the average yield on industrial
common stocks was 4.52 per cent. as
against 4.96 for industrial bonds. Never
before in history ‘has such a relation-
ship existed.
before
Great is ‘the contrast to present con-
ditions when we ‘turn back even to tthe
beginning of 1927. We find that in-
dustrial stocks were selling to yield
5.64 per cent. as against a yield offered
by industrial bonds of only 5.10 per
cent. And if we turn back to late 1920
we find industrial stocks yielding 8.53
per cent. as against 6.09 for bonds.
Whether ‘this 1928 relationship re-
flects a new era in the market perman-
ently favoring stocks over bonds is a
question on which views in Wall
Street still differ emphatically. One
school ‘holds that tthe extra distribution
to which a stockholder is entitled from
time to time gives assurance that
equity issues will always command
higher prices than bonds. The other
school that the greater degree of safety
guaranteed by bonds entitles them to
sell on a lower yield basis than stocks.
Whatever may be the permanent
yield relationship between stocks and
bonds it must be admitted that the re-
cent drop in stock yields reflects not
wholly the selection of equities on an
investment basis but a run-up in prices
stimulated by a country-wide wave of
stock speculation.
Recent soundings of the bond posi-
tion reveal ‘to underwriting houses a
latent demand for obligations larger
than had been anticipated a few weeks
ago, and in consequence the flow of
new offerings with the approach of
autumn continues to rise. The suc-
cess of ‘the new issues has been aided
by better pricing on the part of under-
writers. Paul Willard Garrett.
[Copyrighted, 1928.]
WHITE HOUSE COFFEE
“Has the Edge” in Customer Satisfaction
We have been in the coffee business
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coffee is bought, blended, roasted and
packed—all the angles—all the ways
and means to produce certain degrees
of quality and certain price standards.
Therefore, when we say that White
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Flavor is
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OWINELL-WRIGHT CO.,
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DRY GOODS
Michigan Retail Dry Goods Assiciation.
President—F. E. Mills, Lansing.
First Vice-President — J. H. Lourim.
Jackson.
Second Vice-President—F H. Nissly.
Ypsilanti.
Secretary-Treasurer — John Richey,
Charlotte.
Manager—Jason E. Hammond. Lansing.
Group Meetings of Michigan Retail
Dry Goods Association.
Lansing, Sept. 18—We give below
a tentative list of names of cities and
dates of our fall series of group meet-
ings. This begins with a meeting of
the Board of Directors at Lansing,
Sept. 19, at which all directors and
former directors are expected to attend
and an invitation is given to any other
member who may find it convenient
to be in Lansing to attend and enjoy
the meeting with us. There may be
some slight changes in the schedule
occasioned by local conditions. Let-
ters will be written ‘to our members
in ithe areas adjacent to these loca-
tions, so that proper notice will be
given ito all who belong ito our As-
sociation and other dry goods and de-
partment store men whom our mem-
bers wish to invite and bring along
with them.
We urge our members residing in
the towns where the meetings will be
held ‘to reserve dates and help us in
getting out a good attendance. Meet-
ings will be in charge ‘of our President,
F. E. Mills. Other capable men, for-
mer Presidents of our Association, will
also be in attendance.
Sept. 19, Wednesday, Lansing, 12
o'clock, luncheon.
Sept. 25, Tuesday, Grand Rapids, 6
o'clock, supper.
Sept. 26, Wednesday, Saginaw, 6
o'clock, supper.
Oct. 17, Wednesday, Pontiac, 6
o'clock, supper.
Oct. 18, Thursday, Ypsilanti, 12
o'clock, luncheon.
Oct. 18, Thursday, Adrian, 6 o'clock,
supper.
Oct. 24, Wednesday, Muskegon, 6
o'clock, supper.
Oct. 25, Thursday, Holland, 12
o'clock, luncheon.
Oct. 25, Thursday, Hastings, 6
o'clock, supper.
Nov. 14, Wednesday, Jackson, 6
o'clock, supper.
Noy. 15, Thursday, Kalamazoo, 12
o'clock, luncheon.
Nov. 15, Thursdav Benton Harbor,
6 o'clock, supper.
Nov. 21, Wednesday, Flint, 6 o’clock
supper.
Nov. 22, Thursday, Imlay City, 12
o'clock, luncheon.
Nov. 22, Thursday, Port Huron, 6
o'clock, supper.
Many of our members know of ‘the
dress manufacturing plant of Don P.
Toole & Co., of Saginaw. which is
selling dresses all over the United
States, the prices ranging from $6.75
to $17.50, doing quite a large business.
Recently our attention was called to
the fact that at the end of a season the
company thas put on a sale of dresses
at retail at the factory in Saginaw. We
have several loyal members of our As-
sociation in Saginaw and Bay City
who naturally are affected by the pol-
icy of manufacturers locally in putting
on sales at the end of a season. We
investigated the standing of Mr. Toole
and his company in Saginaw and find
that the company is well known and
its officers are prominent Saginaw
business men and that Mr. Toole is
highly regarded personally. We have
had an interview with Mr. Toole and
at is apparent that the has been getting
auite a volume of business by putting
on sales at the factory and it is our
opinion that with a little co-operation
on the part of some of the Michigan
merchants that the excess of stock
which he has at tthe end of a season
can be placed in some of our Michigan
stores to the mutual advantage of our
MICHIGAN TRADESMAN
members and the company a's -well and
that by this kind of an arrangement
the disposing of ‘their remnants of
stock at the end of the season would
be a comparatively easy job without
their going inito the retail business. We
suggested that he take the names of
his live accounts and tell them that he
will sell each of them a small Jot in
proportion to their purchase during the
season—no duplicates nor re-orders—
at ‘tthe closing out prices. Those who
have been customers of theins would,
under this plan, be entitled 'to some of
this merchandise 'to use in some way
to bring a little added business. We
are writing ‘this ‘to clear up a little
situation in tthe State, to the end that
manufacturers and retailers may work
together and help each other.
Certain other factories and mills in
Michigan present a similar situation
and we suggest ito the management
that retailers desire to deal with them
as manufacturers and not as compet-
ing retailers, and that what is said
above may be extended to other com-
panies similarly situated.
The Federal Trade Commission ‘has
issued ithe following order:
“The Federal Trade Commission ‘has
ordered the Light House Rug Co.,
Inc., of Chicago, to discontinue use of
the term “light house’ as a corporate
or trade name. The words “light
house” are known as a designation for
training schools for blind rug weavers
and other blind workers, as well as a
trade name for articles made by blind
persons in these institutions.
“Use of tthe term “light house” im-
plied that the company’s products were
the ‘handiwork of blind people, when
in fact only a part of them were made
by blind persons, it was found by the
Commission: Fhe remainder were
manufactured on power looms in ‘the
company’s factory and were of the
same ‘sizes and designs as those made
by the blind. Then the combined out-
put was sold as the work of blind
craftsmen, the company ‘thereby tak-
ing advantage of the public’s sympathy
for blind persons and its desire to help
them.
“Use of the advertising announce-
ment, “Sole Distributors of the Chi-
cago Lighthouse, an Institution for the
Blind,” so as to mislead the public
concerning the origin of its products
or to imply that it is ‘tthe sole dis-
tributor of products made at the Chi-
cago Lighthouse when such ‘is not the
fact, is also prohibited by the Commis-
sion in its order.
“Publication of a picture of a light
house simulating the symbol adopted
by tthe Chicago Lighthouse to desig-
nate its product, as well as ‘the use of
any designation implying that the com-
pany’s products are made by blind per-
sons when such is not the fact, are
also prohibited.
“The Chicago Lighthouse, a ‘trade
school for training blind people, sought
a market for its rugs so that its blind
rug weavers could thhave steady em-
ployment, and arranged in March,
1922 with one Morris Kline, of Chica-
go, to sell 'the inistitution’s entire out-
put of rugs. Kline imcorporated the
respondent and adopted ‘the words
“light house” in its corporate name.
The company began operations in a
factory not connected with the Chi-
cago Lighthouse, and installed power
looms manipulated by sighted persons
to supplement the production of thand-
woven rugs made by blind persons at
the Chicago Lighthouse. The rugs
made on the looms were exactly simi-
lar 'to those made by hand by ‘the blind
at the Chicago Lighthouse. Only ex-
perts could tell the two products apart.
Both were sold by the company
through the same channels and at the
same prices for the same sizes .Sales-
men did not attempt to distinguish be-
tween those made by the blind and
those woven on power looms.
“Blind weavers from the Chicago
(Continued on page 31)
September 19, 1928
e believe in Life
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THE
ICHIGAN [RUST
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GRAND RAPIDS
Affiliated with
The Michigan
Retail Dry Goods Association
An Association of Leading Merchants in the State
THE GRAND RAPIDS MERCHANTS MUTUAL
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2
September 19, 1928
MICHIGAN TRADESMAN
SHOE MARKET
Bringing Them Back.
As the result of a letter being sent
to a group of customers who: had not
made purchases at the store for some
time, Morris Kinghoffer & Brother, of
Long Branch, N. J., recently succeed-
ed in bringing the names of twenty-
one old customers back on the books.
The ‘etter read:
“Once in a while you probably sit
down and get to thinking of acquaint-
ances around town; women you haven't
seen for some time; you wonder
‘what’s the trouble?’
“We do that in this store; get to
thinking of women who haven't been
in for a while, and you’re one of them.
“Tt occurs to us that the reason you
haven’t been in lately may be that you
haven’t been wholly satished. In that
case, we should consider it a favor if
you'd let us know about it.”
Most of the twenty-one women who
replied, mentioned minor grievances,
which the store quickly adujsted.
——_+--._—
How He Sells Accessories.
Recognizing the fact that the sale
(by suggestion) of more merchandise
than a customer has asked for, is one
of the best ways of increasing busi-
ness. A New York shoe retailer has
laid down this rule: Every customer
who comes into the store must be sold
at least one can of shoe polish before
fhe walks out again.
This merchant reasons that a man
who crosses the threshhold of the
store does so with the pre-conceived
purpose of buying a pair of shoes.
One’s real ability as a salesman, there-
fore, rests mainly in creating in the
customer’s mind, the desire for an ar-
ticle that he had no intention of buy-
ing when he came in.
——_—_» 2
/ This Pulled the Crowds.
Tell little ohJnny not to do a ce -
tain thing, and you can bet dollars to
doughnuts he will do it anyhow. It
was on this human failing that
Shneider’s, Des Moines, Iia., recently
built an attention-catching window
display.
In one of its two windows, the store
exhibited this poster:
Do not look in the other window—
we forbid you to do it.
Naturally everyone who was stopped
by the sign made it a point to inspect
the other window referred to, where
an early showing of fall footwear was
on display.
——__<--—____
Watch the Clock.
A “watch the clock’? sale was held
not so long ago by Thalmow & Levi,
Kokomo, Ind. In this event, custo-
mers were urged to keep a sharp eye
on the hands of the clock, as with
every hour a certain line of the store’s
merchandise would be offered at a sub-
stantial reduction.
a
“Clean House” Monthly.
When the Pelletier Store, Sioux
City, Ia., instituted the policy of hold-
ing sales once a month instead of every
half year, this is how they explained it
to their customers:
“Tt marks the inauguration of a new
sales policy, that of clearing our stock
at the end of every month instead of
just January and July. In our aim to
best serve our patrons, this plan to
‘clean house’ once a month will keep
our stocks newer and fresher, and
more attractive for your. selection,
throughout the twelve months of the
vear.”
a
Use Names of Customers Effectively.
Whenever they offer a new type of
shoe to their trade, Cohen Brothers,
Washington, N. J., will invariably pre-
sent a model of the shoe in a street
case, together with a card bearing the
rames cf some of the men who have
etready bought it.
“Here are friends and acquaintances
of yours,” a caption on the card reads,
“who have purchased this shoe within
recent weeks and found it entirely to
their satisfaction.”
Permission to use the names listed
on the card is invariably secured be-
forehand.
—_—_»-<—____
Comfort Footwear For the Parade.
The Knights Templars recently held
a convention in Detroit. Not one of
the hundreds who poured in from the
railroad station failed to read a wall
sign posted nearby. This sign carried
greetings to the delegates and—in the
same breath—told them about the
rigors of the big parade that the
Knights proposed to hold. The copy
closing with the recommendation that
Arch Preserver shoes would be the
most comfortable for the long hike.
All of which demonstrates how well
some shoe retailer could have made a
point of contact.
—__»>-- 2 —__--
To Accompany Those Extra Laces.
About a month after a man _ has
bought a pair of shoes at one of the
Walk-Over stores, he is sent an extra
set of laces.
This is accompanied by a card, which
reads:
“Maybe you need ’em
Maybe you don’t
Maybe you'll wear ’em
Maybe you won’t.
Just a minor part of the ‘Footwear
Equipment’ for those Walk-Over shoes
you bought recently. We have your
size on record.”
ue
This Idea Made Them Think.
When the Lindbergh stamp was first
issued, a Kentucky shoe retailer sent
a specimen to every customer on his
nailing list. A letter accompanying
the stamp read:
“T hope I have the pleasure of be-
ing first to show you what it looks
like.”
As a result of this little stunt, nun-
dreds of people made it a point to call
at the store and personally thank the
merchant for his thoughtfulness.
——_—_—__» >.
If a Fire Changes Your Location.
After fire had wiped out the busi-
ness of Fred Reder in Vancouver,
Wash., he moved to a.new location
and started all over agan. But before
he departed from the first site, he left
this sign:
“Fired from this corner. You can
Srd me now at 705 Main street.”
points are proportionately low.
From
GRAND RAPIDS to:
ALBION, MICH. ___.___..
BENTON HARBOR, MICH
EEINE, MICH.
HILLSDALE, MICH. ___-
JACKSON, MICH. —_--__-
LANSING, MICH. -_-
OWOSSO, MICH. ____-
SAGINAW, MICH.
4:30 a. m. to 7:00 p. m
4:30 a. m.
MICHIGAN BELL
TELEPHONE CO.
Long Distance Rates Are Surprisingly Low
For Instance:
fr 105
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You can call the following points and talk tor THREE
MINUTES for the rates shown
CADILLAC, MICH. __.____
MT. PLEASANT, MICH. ___.
The rates quoted are Station-to-Station Day rates. effective
Evening Station-to-Station rates are effective /:00 p. m. to
8:30 p. m., and Night Station-to-Station rates, 8:30 p. m. to
A Station-to-Station call is one made to a certain telephone
rather than to some person in particular
If you do not know the number of the distant telephone, give the
operator the name and address and specify that you will talk
with “anyone’’ who answers at the called telephone
A Person-to-Person call, because more work is involved, costs
more than a Station-to-Station call.
to-Person call is the same at all hours
The rate on a Person-
Additional rate information can be secured
by calling the Long Distance operator
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Rates to other
Day
Station-to-Statior
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GRAND RAPIDS, MICHIGAN
MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE Company
LANSING, MICHIGAN
Prompt Adjustments
Write
L. H. BAKER, Secy-Treas.
P. O. Box 549
LANSING, MICH.
September 19, 1928
20 MICHIGAN TRADESMAN
RETAIL GROCER in history, whom we know is on the
: level. So let us think thus:
Retail Grocers and General Merchants i
Association. We have now the chance to brush
President—Hans Johnson, Muskegon. inere politics aside. We can disre-
El chen ‘She alga oe: ERO pard all the claptrap—as, for example, e At
Second Vice-President — G. Vander’ the prohibition question, which is not Ever. ne
Hooning, Grand Kapids.
Secretary—Paul Gyzen, Wyoming Park.
Treasurer—J. F. Tatman, Clare.
Non-Partisan Summary of the Political
Situation.
Never yet in American history has
the grocery trade played any part, as
such, in National politics. This dis-
tinction is properly made because the
participation of British grocers in
politics has been continuous—and -im-
influential—for 800 to 1,000
years at A result is that the
British grocery trade has been respect-
ed, taken political
parties. The and sentiments,
desires and prejudices, if
mensely
least.
seriously by all
wishes
preferences,
you will, of British grocers have been
taken into serious account in all ma-
jor political movements.
The era in which we now live took
on distinct development when Herbert
Hoover’ became food administrator im
1918. He handled that complex job
with such consummate skill and in a
spirit of such absolute fairness to all
concerned that grocery associations all
over the country took an active part
in the efforts to ‘have him nominated
for President in 1920.
Now,
Hoover is
should take
put th
the work of electing
man to the most important office in
the world; for here is an opportun-
ity for the trade, as such, to influence
National affairs to the great and last-
ing benefit of business the like of which
never yet has occurred since we be-
delay,
nominated and = grocers
careful thought to
“tive efforts behind
after eight years’
most
“ur most effec
this real business
came a people.
Nor is there anything selfish about
What is truly
good for business is also and likewise
The record of
about co-ordin-
this aim and intention.
for the common good.
how
ated e fort,
Hoover brought
harmony of view, one-ness
of cpinion and enlisted the hearty co-
operation of every element in business
and among the consumers of the con-
that
the job of
tnert vouches for the certainty
he will know how to handle
president.
Let us not ask for specifications from
Mr. Hoover in advance. It is the
traditional habit of politicians to spout
word-pictures in charming colors of
glittering generalities, which mean not
a thing. One reason why Hoover was
not nominated in 1920 was,
body knows, because he was
politician.” Hoover’s handicap was
that the man of few words—
short on talk but long on deeds. He
has not changed in that respect.
So let us remember that our Gov-
ernment is a representative republic.
It never has been practicable for each
citizen to legislate for himself, direct-
lv. We must therefore delegate the
work of legislation to trusted men. We
have always been handicapped by the
difficulty of finding men
trust, or capable. We have in Hoover
a man of natural understanding. de-
veloped through an experience unique
as every-
“a rotten
was a
worthy of
a question at all and not only will not
but could not be an issue—all the
mouthings and the spoutings of the
professional 'spellbinder. We need not
take account of the personal character
of Mr. Smith; for we know he has no
business experience at all, considered
beside Mr. Hoover—and good _ busi-
ness is the main thing we are after.
Our chance is to elect the kind of man
we always have said we wanted: a man
training and ex-
of affairs, of business
perience.
Hoover has made manifest his posi-
uncanny grasp of every prac-
tical problem that has come to him.
He knows the need of the farmer bet-
ter than any other man—and he knows
what to do for ‘him as no other man
has yet shown the knows.
tively
He knows
the individual retailer and already has
that said retailer will get a
deal under his administration.
He understands economics and finance
as no
shown
square
man now living under-
stands them—and both are vital to our
welfare.
other
Hoover is untiringly industrious; he
is unflinchingly honest. He gets things
done. He is to-day our greatest Na-
tional asset. Hoover can lose little if
not elected—at best the opportunity of
one life; but we can Jose the chance
to put into service the best man of
this generation and thus lose the work
of such a public servant to 120,000,000
people and the world at iarge—for no
longer can we live to ourselves alone.
Here is no question of Democrats
or Republicans. I write as one who
has always voted either way, depend-
ing on the issues, the times and what
I regarded as good for our people and
our country. Our country needs
Hoover. We need Hoover. We know
Hoover. He is no unknown or doubt-
ful quantity. Let us forget all petty
details and prejudices and unite in put-
ting the best man into the most im-
portant office in the whole world.
I think the Democratic party is very
fortunate in having at
able a man as Gov.
hand so avail-
Smith to serve as
its standard bearer. We have elevated
many men to ‘the presidential chair
less qualified than he is to serve the
people well and faithfully.
opinion,
3ut, in my
the United States has never
had a man who
qualifications for our chief ex-
as Herbert Hoover. That is
why I shall vote for him. If he was
running on the Democratic ticket, I
would vote for him just the same, be-
cause of his remarkable ability as an
executive of the highest order and
widest experience. Paul Findlay.
before possesses so
many
ecutive
2.2. _
A New One.
“Do your hens ‘sit’ or ‘set’? asked
the summer tourist of the farmer’s
wife,
ae ’ “
I’m not concerned about that,” said
she. “When the hens cackle what T
want to know is, are they
: laying or
lving.”
HEKMAN S
Cookie-Cakes
and Crackers.
Cookie:
and Crackers
ASTERPIECES
Q E THE BAKERS ART
aes
* inp ®. ies
i i Te.
MN me ll ai (yy er
> ye — gl
or every o june |
=
of
sa
A SERVICE THAT WILL INCREASE
YOUR SALES
One person out of every four families in the United States has been
benefited through Fleischmann’s Yeast for Health. This means a large
number of your customers eat it.
Do they come to your store to get their daily supply? Here is a chance
to render a service that will bring them back regularly, make them
permanent customers, for all the groceries they need.
FLEISCHMANN’S YEAST
Service
M.J. DARK & SONS
INCORPORATED
GRAND RAPIDS, MICHIGAN
Direct carload receivers of
UNIFRUIT BANANAS
SUNKIST - FANCY NAVEL ORANGES
and all Seasonable Fruit and Vegetables
Stead
i
ot ETE Nt
September 19, 1928
MICHIGAN TRADESMAN
MEAT DEALER
Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell, Grand Rapids
Viee-Pres.—E. P. Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—-Pius Goedecke, Detroit.
Next meeting will be hell in Grand
Rapids, date not decided.
Meat as a Protein Food.
Lean meat is known as a protein
food and sometimes it is condemned,
principally by intimation, because it is.
Those intimations frequently come
from agents of concerens interested in
the sale of other kinds of food not so
high in protein.
by the United States Department of
Agriculture bearing the title “Princi-
ples of Nutrition and Nutritive Value
of Food,’ written by W. O. Atwater,
Ph. D:, the
‘The principal tissue formers are the
In a bulletin released
following is contained:
protein compounds, especially the al-
buminoids. These make the framework
of the body. They build up and repair
the nitrogeneous materials, as the mus-
cles and tendons, and supply the al-
buminoids of the blood, milk, and other
fluids. The
transformed into the albuminoids and
albuniinoids of food are
gelatinoids of the body. Muscle, tendon
and cartilage, bone and skin, the cor-
puscles of the blood, and the casein
albuminoids of
of milk are made of
food. The albuminoids are sometimes
“flesh
formers,”
“muscle
flesh, the
muscle is made from them, although
called formers,” or
because the lean
the term is inadequate, as it leaves out
of account the energy furnishing func-
tion of protein. The gelatinoids of food,
such as the finer particles of tendon
and gelatin, which are dissolved out of
bone and meat in soup, although some-
what similar to to the albuminoids in
composition, are not believed to be tis-
sue formers; but they are valuable in
protecting the albuminoids from con-
sumption. That is when the,food con-
tains gelatinoids in abundance less of
albuminoids is used. The protein can
be changed in the body so as to yield
fats and and
changes occur to some extent.
such
In this
and other ways they supply the body
with fuel.
carbohydrates,
This may sound somewhat
complex to some listeners and to those
who are not particularly interested in
the process of digestion and assimila-
tion the chief message that it carries 1s
that lean meat and other protein foods
build up and replace the parts of the
body that are being continually broken
down in the normal activities of life,
as well as furnishing heat and energy
and providing for growth. The body’s
ability to convert protein food into fat
and carbohydrates is
overlooked by
one frequently
unfavorable to
protein food, but it means much to
health and life when fats and carbohy-
those
drates are not consumed directly in
sufficient quantities to supply the bo-
dy’s needs.
——_~+ +.
Food Value of Various Cuts of Beef.
Considerable study has been given to
the physical composition of beef and
other meats, and it has been found that
lean meat does not differ as important-
ly as far as its food value is concerned
as it does in other respects, such as
flavor and tenderness. This is a source
of satisfaction to those who feel they
cannot afford to buy the more expen-
sive cuts. Most hottsewives, mothers
of children and custodians in a meas-
ure of the famify’s health feel they not
only should provide food that is satis-
fying, but perhaps of greater import-
ance is the thought that it should give
full measure of sustenance. There are
so many tasty dishes that can be pre-
pared from the lower-costing cuts of
meat, and methods of preparation are
so easily to be obtained if needed that
there is little lost to the pleasure of
meals when the highest priced cuts
cannot be bought without straining the
meat budget. The difference in price
of some of the so-called coarser cuts
and that of
less finished is usually not so great as
the difference found in the higher
priced cuts. This gives the housewife
who really wishes to economize an op-
portunity to buy meat that possesses
high food value and at the same time
tenderness and _ satisfactory
from well-finished meat
flavor at
a very reasonable price, relatively
speaking. As an illustration of the
great difference in value of cuts from
the selected sections of choice beef
compared with cuts from similar sec-
tions of meat further down on the grade
scale, it has been found by competent
students of this matter that as much
as two and a half times more is charged
for the cuts
while
selected as to quality,
no such difference exists with
respect to cuts from the chuck, for in-
stance. The loin and rib of a beef car-
cass may be considered the most ex-
pensive to buy cutsfrom, the loin cuts
being considerably higher of the two.
As an illustration of the weight of
trimmed portions from fat, high qual-
ity loins, it was found on one test that
only 62 and 42 hundreds per cent. of
the whole loin was capable of being
sold as trimmed steaks, while in the
case of a lean carcass 75 and 66 hun-
dreds The difference
between these weights and the weights
of the whole loins was fat and bone.
Expressed in another way tests show
that about 37% per cent. of the live
weight on a fat steer loin can be sold
2s steaks.
could be sold.
—_»+~____
Monument Erected to Poultry and
Eggs.
One of the unusual exhibits of at
the last Eastern States Exposition held
in Springfield, Massachusetts, was a
monument twenty feet high, made of
several thousand eggs. The base of the
monument consisted of a glass case
about ten feet square, and in it were
all kinds of fowls, cooked and uncook-
ed, to represent products of the poul-
try yard. The monument of eggs was
one of the unique features of the great
exposition, and the enormous magni-
tude of the poultry industry was. set
torth in a manner which gave visitors
to the exposition a new conception of
the humble but hustling barnyard hen.
—___ > 2 -
A wise woman is one who is able
to mend both
and his ways.
her husband’s clothes
— ose? a>_____—
A lot of pious people are good—for
nothing.
RECEIVERS SALE - Tuesday, September 25, 1928
The National Bank of Ionia, lonia, Mich., Receiver for
Longe-Wakefield Co., will sell at public auction, at 1:30
P. M. Eastern Standard Time, in the rear of the store
building at 442 West Main St., the grocery and meat
fixtures of the Longe-Wakefield Co., Terms of sale,cash.
National Bank of Ionia, Receiver for Longe- Wakefield Co.
VINKEMULDER COMPANY
Grand Rapids, Michigan
Distributors Fresh Fruit and Vegetables
“‘Vinke Brand’’ Onions, Potatoes, Sweet Potatoes, Oranges,
Lemons, “Yellow Kid’ Bananas, Vegetables, etc.
erved Iced is de-
licious. Try it.
2
SCHUST’S LINE
MEANS -—=
More Sales
Bigger ‘Turnover
Larger Profits, and
Satisfied Customers
This
Display
Increases
Sales
THE SCHUST COMPANY
“ALL OVER MICHIGAN”
DISTRIBUTING POINTS
Grand Rapids Lansing —
Detroit Saginaw
22
HARDWARE
Michigan Retail Hardware Association.
President—Herman Dignan, Owosso.
Vice-Pres.—Warren A. Slack, Bad Axe.
Secretary—A. J. Scott, Marine City.
Treasurer—Wiliam Moore, Detroit.
Meeting the Competition of Range
Peddlers.
The legitimate stove dealer
probably always have a certain amount
of competition from range peddlers of
various types. At the best it is keen
competition, and at the worst it is
sometimes tricky and dishonest.
Some of the stunts used to put
across sales are interesting.
Not long ago a range peddler drove
into a farmer’s yard and announced
that he wanted to put up at the farm
house. He offered $3 a day for bed
and board, and leave his rickety old
truck out in the wet if necessary. The
farmer agreed.
Every evening the peddler tried to
persuade the farmer to take one of his
ranges. The third evening he made
a desperately hard drive to clinch the
sale at once. He argued that he was
going to stop 'two weeks, maybe three,
while he canvassed the country; and
each day would represent that much
to offset against the price of the range,
which was to cost $69. The farmer
might as well put the range in at once
and run it while the peddler was there.
The latter could thus help him run the
range in case any trouble developed
in the first two or three weeks.
The farmer finally consented to have
the range set up in ‘his kitchen. This
was done at once. The farmer signed
the note for the $69. Next morning
he went about this work as usual. At
noon he found out that the peddler had
left, bag and baggage. The latter
never returned to finish out the prom-
ised weeks, let three; but
within three days a bill came in for
will
+
two alone
the range, pavment due immediately,
less three days’ board for the peddler.
Another over-persuaded farmer sign-
agreement for a range and was
had
ed an
told he twelve months in which
to pay the $69. Four days later the
The
farmer found he had signed an agree-
company demanded the money.
ment to pay the entire sum on demand.
The agreement long and in-
tricate that farmer did not take
read it through, but simply
was so
the
time to
took the peddler’s word for it.
the
pathy game as a last resort, where his
One stove peddler works sym-
+
sales argument does not produce re-
sults. Hie gets into parlor or kitchen
where the women folks are and with
tears in his eyes tells them the has not
sold a range all week, that he will be
dismissed from his position, that he
has a wife and children dependent on
then, burying ‘his
hands, he
hearts are moved to pity.
him; head in his
will sob until the women’s
The women,
in turn, persuade the men folks to buy
the range because the poor man is in
trouble. he range is brought under
the usual deceptive and
quite often the peddler moves on to
and pulis the
agreement;
the very next farm
identical sob stunt.
Far more dangerous to the legiti-
mate stove dealer than any of these
tricks, however, is the psychological
MICHIGAN TRADESMAN
advantage which the peddler enjoys
over the local stove dealer.
The peddler is the man on the spot.
What is more, he thas his range or
heater on the ‘spot, too. He dumps it
off at the farmhouse, leaves it on trial
if necessary, and hangs on tenaciously
until he makes ‘his sale. And there is
no competing stove to distract the
farmer’s attention from the one the
peddler is trying to sell.
The peddler’s trick in flinging the
range off the truck at the famrer’s
door is what catches the farmer in
many cases. The fact that the range,
flung off with every appearance of
going to smash, comes through the or-
deal without a scratch or a _ crack,
counts in its favor. It would be use-
less for the local dealer, if he were
there, to explain that all this is a mat-
ter of deft handling. The farmer
credits it to superior materials and
workmanship, never dreaming that it
is a bit of sleight of hand, in which
the peddler is carefully trained. Nor
does he stop to ask himself how many
times in the lifetime of that range he
will put it to the same or any similar
test.
A small town stove dealer, comment-
ing on such transactions, added:
“And when that peddler is talking
range, he has the field entirely to his
range and to himself. Bring a man
into my store an dtry to talk stove to
him—it is disheartening. You explain
the range, point out its advantages,
think you are going fine—and right in
the middle of it all, you find your
prospect is looking at tinware, binder
twine or something else on
The peddler at the farmer’s door isn’t
competing with himself. His range
has the entire center of the stage. In
fact, it has the entire There
is nothing to distract the farmer’s at-
tention from it.”
display.
stage.
This explains why. asking a higher
price for a range or heater for which it
is practically impossible for the buyer
to secure repairs in the event of break-
age, the peddler makes a sale.
With peddler competition, price is
not a factor, in, most instances; though
price talk ts. Most of these peddler
with lower
the
In one section of country some
ranges will not compare
priced ranges offered in local
stores.
time ago a lot of big city peddlers
went through the rural districts sell-
It looked very
much like one which a local dealer was
offering for $65, but on closer com-
neither so
ing a range at $72.
parison was found to be
heavy nor so well equipped.
The peddiler has an advantage, how-
ever, in his ability if need be, to offer
the purchaser two or three
time. The average retailer finds that
difficult. The peddler is able to do it
largely because the article the sells is
years’
far more cheaply made, and carries a
wider margin of profit. Moreover, the
company he represents has ample cap-
ital.
a better range and has less capital at
The retailer, who pays more for
his disposal, is in a difficult position,
in comparison.
Nevertheless, local dealers have in
many instances made good headway
against this competition. Hardware
dealers with road men working through
rm)
September 19, 1928 9
Michigan Hardware Co.
100-108 Ellsworth Ave.,Corner Oakes |
GRAND RAPIDS, MICHIGAN
7
Wholesalers of Shelf Hardware, Sporting
Goods and
Fishing Tackle
—
——$
ee —
=
The Toledo Plate & Window Glass Company
Glass and Metal Store Fronts
GRAND RAPIDS “te wi MICHIGAN
SE a
MR. STOWE Says: We are on the square.
So will you after you have used our Collection Service.
Only one small service charge.
ing fees or any other extras.
References: Any Bank or Chamber of Commerce of Lattle Creek, Mich., or
this paper, or the Michigan Retail Dry Goods Association.
Merchants’ Creditors Association of U. S.
Suite 304 Ward Building, Battle Creek, Michigan
No extra commissions, Attorneys fees, List-
For your protection we are bonded by the Fidelity & Casualty Company of
New York City. :
ee
THE BEST THREE
AMSTERDAM BROOMS)
PRIZE White fwan GoldcBond
AMSTERDAM BROOM COMPANY.
41-SS Brookside Avenue, Amsterdam, N. Y.
NEW AND USED STORE FIXTURES
Show cases, wall cases, restaurant supplies, scales, cash registers, and
office furniture.
Grand Rapids Store Fixture Co.
7 N. IONIA AVE. N. FREEMAN, Mgr.
Call 67143 or write
BROWN &SEHLER
COMPANY
Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars
Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats
GRAND RAPIDS, MICHIGAN
September 19, 1928
MICHIGAN TRADESMAN
23
the surrounding country report good
results from their canvass. One small
city firm has salesmen who canvass
for stoves as well as other lines of
hardware; and reports a lot of business
in stoves.
Fighting the devil with fire is a most
effective method. The local hardware
dealer thas a light truck. He selects
from his stock the range best calcu-
lated to appeal to country trade, drives
out ‘to the country, and unloads it at
a prospect's door. There he can play
the game just as the itinerant stove
peddler does; with the advantage that
he is known to the farmer, has dealt
with him, enjoys his confidence, and ts
right on the ground ‘to give service.
Some dealers take out photographs
or catalogues of heaters and ranges,
and canvass prospects for stove orders
while they are putting up eave-trough-
ing, installing plumbing, or delivering
paint. Here the local dealer has an
advantage. While the stove peddler
comes periodically, perhaps only once
in a lifetime, and has to make his cam-
paign an intensive, high pressure one,
the local hardware dealer can come
again and again in many instances ulti-
mately makes sales.
The advisability of more quality
talk and less price talk has been fre-
quently urged. The great thing to
talk, however, is value—value, not
merely in the stove itself, but in the
lessened cost of operation through
greater efficiency. Many buyers do
not realize that a cheap range cannot
wear as long as a high grade range;
nor do they realize that the coal con-
sumption of a cheap, poorly-designed
range is far greater than with a scien-
tifically designed, well made range. In
operating a range the initial cost is a
minor factor; and most rural prospects
can be made to realize that, if only the
case is properly presented to them.
A stunt used by one dealer was very
effective. He got hold of one of the
typical “cheap” peddler’s ranges in a
stove trade, and kept it on his floor
beside the range he was featuring.
With the two ranges side by side he
was able to demonstrate that his own
range, for somewhat less price, offered
far greater value.
Good roads, and the almost universal
use of the motor car by farmers, should
help the local dealer materially. It is
easier for him to go out and canvass
rural prospects, and easier for the
fanmer to come to town. In the old
days a visit to town consumed a day;
now the farmer can come and go and
transact a great deal of business ina
few hours. When the trip to town
was a rare event, the farmer came to
depend on peddlers and mail order
houses. Now it is an easy matter ‘to
find out what the local dealer, whom
he knows personally, has to offer as an
alternative to the peddler’s showing.
The rural telephone is or should be
a great help to the local hardware deal-
er in keeping in touch with stove
prospects. It can hardly replace the
personal canvass; but after a prelim-
inary canvass, if an actual sale is not
made, it is good policy to call the
prospect from time to time, selecting,
of course, those hours of the day when
he will be convenient to the telephone,
Demonstrations are helpful with
rural as well as city trade; and the
fanm wife nowadays thinks nothing of
driving into town on an afternoon to
visit the stores. A personal invitation,
telephoned or by mail, to her to come
in and look over your new line of
ranges, will often produce results. But
if the farm wife won’t come in to see
what you ‘have, it pays to go to her,
to ‘take your range with you, to set it
up, demonstrate it in her- kitchen, and
leave it on trial. In such a transaction
the local dealer has all the advantages
of the stove peddler; with the added
advantage that he possesses a proven
reputation for dependability and is of-
fering dependable goods.
Victor Lauriston.
—_+-+___
The Jobber’s Place in Merchandising.
It is acknowledged by most author-
ities that the wholesaler renders a val-
uable service in retail merchandising,
and that the practice of the chain store
of buying direct often is more costly
than the jobber differential.
As everybody knows there has been
a great hue and cry abroad in the land
for the past ten years eliminating the
obbers, and saving the middleman’s
profit. This is economically unsound.
Nobody has ever found a cheaper, bet-
ter or more efficient method for dis-
tributing the great bulk of merchan-
dise than the present wholesale sys-
tem. The chain stores claim they
eliminate the jobber. But that claim is
untrue. It is true they don’t buy from
jobbers, but they operate through their
own jobbing houses—often at a greater
cost than a well-managed wholesale
house. A chain store which operates
a warehouse and delivers its merchan-
dise in small quantities to each retail
branch every day is not eliminating
the wholesaler’s cost.
Possibly, in a few years, when the
elimination of the unfit merchandiser—
for the past ten years about eliminating
going on apace—has left the field open
for progressive, modern merchants,
most independent retailers will agree
that the coming of the chain store
was a blessing in disguise in that it
brought to retailing what it most need-
ed
a true sense of its responsibilities
and opportunities.
—_22+>__
Novel Method of Meeting Obligations.
A wholesaler had had a lot of trou-
ble in getting a certain retail client to
pay his bills—not to pay them prompt-
ly, but to pay them at all. Finally,
losing patience, he wrote the merchant
in question a rather threatening letter
and, in reply, received the following
communication:
“Dear Sir—What do you mean by
sending me a letter like the one you
wrote on the tenth inst.2 T know how
to run my business.
“Every month I place all my bills
in a basket, and then figure out how
much money I have to pay on my ac-
counts. Next I blindfold my _ book-
keeper and have her draw as many
bills out of the basket as I have money
to pay for.
“If you don’t like my way of doing
things, I won’t event put your bills in
the basket,”
ao
FRIGIDAIRE
ELECTRIC REFRIGERATING SYTEMS
PRODUCT OF GENERAL MOTORS
OP
| ee Te WEST
ey
Dd rome 5X
——
=
F.C. MATTHEWS
& CO.
111 PEARL ST. N. W.
Phone 9-3249
Look for the Dutch
Dy OE Taye a
MADE BY
| THE DUTCH TEA RUSK CO.
ey Ue MICHIGAN
Henry Smith
FLORALCo., Inc.
52 Monroe Avenue
GRAND RAPIDS
Phone 9-3281
CODY HOTEL
GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.
CAFETERIA IN CONNECTION
J. CLAUDE YOUDAN
ATTORNEY AND COUNSELOR
Special attention given creditors proceed-
ings, compositions, receiverships, bank-
ruptcy and corporate matters.
Business Address:
421 Kelsey Office Building,
GRP \ND RAPIDS, MICHIGAN
Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPTDS. MICHIGAN
CASH REGISTERS — SCALES
NEW AND USED
Expert Repair Service
Remington Cash Register Agency
44 Commerce Ave., S. W. Phone 67791
GRAND RAPIDS, MICH.
Seely Manufacturing Co.
1862 - - 1928
Flavoring Extracts -— Toilet Goods
A standard of quality for over 60 years
SEELY MANUFACTURING CO.
1900 East Jefferson. Detroit
TER MOLEN & HART
Steam Tables and Coffee Urns
Built and Repaired
Successors to
Foster Stevens Tin Shop,
59 Commerce Ave.
GRAND RAPIDS,
MICHIGAN
Expert Chemical Service
Products Analyzed and Duplicated
Process Developed and Improved
Consultation and Research
The Industrial Laboratories, Inc.
127 Commerce Ave. Phone 65497
Grand Rapids, Mich.
Link, Petter & Company
( Incorporated )
Investment Bankers
7th FLOOR, MICHIGAN TRUST BUILDING
GRAND RAPIDS, MICHIGAN
Stonehouse Carting Co.
Let us take care of your hauling
troubles.
338 Wealthy St., S. W.
Phone 65664
COCOA
DROSTE’S CHOCOLATE
Imported Canned Vegetables
Brussel Sprouts and French Beans
HARRY MEYER, Distributor
816-820 Logan St., S. E.
GRAND RAPIDS, MICHIGAN
BIXBY
OFFICE SUPPLY COMPANY
GRAND RAPIDS, MICHIGAN
ASK FOR
iN iN
A Variety for Every Taste’
24
HOTEL DEPARTMENT
Norton-Palmer Hotel To Be Doubled
in Capacity.
Los Angeles, Calif., Sept. 14—An-
nouncement has just been made that
the Nortons, owners of the hotel by
that name, in Detroit, and the Norton-
Palmer, at Windsor, Canada, will add
a twelve story structure to the latter
holding, thus giving them a total of
500 rooms. This will make it the larg-
est hotel on the Ontario border. The
original structure of 200 rooms was
completed early in the year as a sort
of experiment, but proved an instan-
taneous success. It cost upwards of
$800,000, but the addition will require
an investment of $1,750,000.
The bulk of the ground floor of the
addition will be given over to a large
service dining room and a convention
hall and ballroom having accommoda-
tions for 450 persons, providing the
hotel with facilities for attracting large
conventions from both sides of the bor-
der. More private dining rooms for
luncheon clubs and small parties will
be provided on the second floor, with
a large number of spacious sample
rooms.
General plans for the extension are
already prepared and construction will
begin at once, the purpose being to
have the hotel completed in June of
next year, shortly before the inter-
national bridge, now under construc-
tion, is opened for traffic, and at the
beginning of the 1929 tourist season.
The bridge is scheduled for July 4.
Joth Charles W. and Preston D.
Norton, his son, have played a prom-
inent part in the history of the hotel
business in Detroit. The family thas
been in the hotel business for three
generations. Charles Norton’s father
was for many years proprietor of a
hotel at Brighton. C. W. came to De-
troit when he was a young man and
became proprietor of the Norton Hotel,
then located across the street from tthe
present structure. A few vears ago he
erected the present Norton and the
old building was leased to Earl Milner,
who conducted it as the Astcr until its
demolition last vear to make way for
an office building.
Preston D. Norton learned his pro-
fession in the Norton Hotel under his
father’s tutelage, and has been manager
of that house for several years as well
as secretarv-treasurer of the holding
company. He ‘has been prominent in
Michigan hotel organization affairs, as
well as president of the Michigan
Charter of Hotel Greeters.
In a newsy letter received from
Claude Peifer, who conducted the
Shelby Hotel, up to a short time ago,
when he disposed of it by sale, he tells
me that he had a restful summer at
Campbell Lake, where he built and
conducted a grocery store for the re-
sort trade. It proved ‘to be a success.
Claude will prove a success in any line,
no matter where vou place him. He
just happens to be built that way.
Geniality, hospitality and sincerity just
radiate from his personality.
Los Angeles has a right to feel a bit
“chesty’ over the success of her first
air carnival being held this week, an
event which has been heralded over
the entire globe. Admiral Moffatt, U.
S. N., made a statement at the Rotary
‘lub a dav or two ago, to the effect
that it was not only the greatest
aeronautical exposition ever held up
to this time, but that every stunt per-
formed was away ahead of any
previous attempt. 100,000 persons
were in attendance daily and _ there
were 25,000 autos parked at one time
in a certain area.
At Grand Canyon, in a wildly scenic
seting, is the tomb of Charles A. Brant,
who, at one time managed the old
Michigan Hotel, at Detroit. This was
in the early 70’s, whence he went to
MICHIGAN TRADESMAN
New Mexico in 1880 to engage in the
same line at Albuquerque. Beginning
with 1904 he entered the Harvey ser-
vice and continued in the management
of their Grand Canyon hotel until his
death, seventeen years later. He was
a great friend of the late James R.
Hayes, by whom he was employed for
some time, and I presume some of my
readers will remember him in connec-
tion with his early Michigan activities.
Frank S. Verbeck.
—_—_> 2. ___
Suggests Park Be Named After De-
ceased Merchant.
Traverse City, Sept. 18—The heavy
rains which have fallen in this region
during the past week will be of great
benefit to farmers in matuirng potatoes
and in providing abundant grazing for
live stock.
The Northern Michigan Transporta-
tion Co., operator of steamboats on
Lake Michigan, has discontinued ser-
vice at this port for the season.
Forty boys, chaperoned by the Big
Brothers of Grand Rapids, gathered
the cherries grown by the 9,000 tres
on the Burkhart farm on the Peninsula.
Hamilton Way, betwen Traverse
City and Elk Rapids, is now open for
travel, paving with concrete having
been completed. During the coming
year sixteen miles of the highway
North of Elk Rapids will be paved.
Proposals submitted by the city com-
mission to the electorate for an issu-
ance of bonds, proceeds from the sale
of which would be devoted to the con-
struction of an airport and also to the
improvement of a park at the North
end of Cass street, were defeated at an
election held recently. An airport is
not needed in Traverse City. It seems
that every little village or cross roads
station is obsessed with the idea that
an airport would be an invaluable asset
for such communities. At present
only cities of metropolitan importance
seemingly are justified in entering upon
the airport experiment.
The city commission proposed the
expenditure of $8,000 in making im-
provements on the Cass street park. So
large a sum is not needed for the pur-
pose stated. By setting out a few trees,
seeding the ground, laying out walks
and providing seats for the use of the
public a delightful place for rest and
recreation would be provided. The
park is situated between the Boardman
River and Traverse Bay. An enchant-
ing view of the great expanse of water,
the Old Mission Peninsula, Marion
Island and the shores of West Bay
awaits the beholders. The late A. S.
Hobart, who served the city in an offi-
cial capacity ably and faithfully for
many years, was an active and insist-
ent advocate of public parks. Person-
ally and through the columns of the
newspapers, he urged the people to
unite in developnig a park system:
Nhich would be a credit to the city
and the State. In particular, he urged
tie people to acquire the Cass street
ground, which they now own, on ac-
count of its central location and ils
wenderful natural attractions for a
park. The city would ‘honor itself and
the memory of a most worthy citizen
by giving to the park the name of A.
S. Hobart. Arthur Scott White.
—_—_2>+.___
Has Read Tradesman Nearly Forty
Years.
Alba, Sept. 8—Please find enclosed
check for $3 for one year renewal to
Michigan Tradesman. I think this
makes thirty-nine vears. I hope I live
to take it as many more years.
I wish to compliment E. B. Stebbins,
of Carson City, on his article, To Face
the Chains. It is the best handling of
the subject I have ever seen. If it had
not been for credit, we would not have
any catalorue ‘houses or chain stores.
They are doing business in a business-
like way. The injustice in credit is, it
makes the good paying customer help
pay the poor paying customer’s bills.
Q. B. Stout.
September 19, 1928
Luxurious
Comfort,
Appetizing
Meals,
Reasonable
Rates,
and Finest Mineral Bath Department
in the country, are just a few of the
reasons for the popularity of West
Michigan’s finest hotel.
We invite the patronage of business
men and pleasure-seekers.
Hotel Whitcomb
and Mineral Baths
St. Joseph, Michigan
“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
tion of the esteem its generous
patronage implies.”’
HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.
NEW BURDICK
KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.
250 Rooms—150 Rooms with Private
Bath.
Muropean $1.50 and up per Day.
RESTAURANT AND GRILL—
cafeteria, Quick Service, Popular
Prices.
Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.
Wolverine Hotel
BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD-
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.
Open the year around.
HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates
Under the Direction of the
Continental-Leland Corp.
GrorGE L. CROCKER,
Manager.
CHARLES RENNER
HOTELS
Four Flags Hotel, Niles, Michigan, in
the picturesque St. Joseph Valley.
Mishawaka Hotel, Mishawaka, Indiana
Edgewater Club Hotel, St. Joseph,
Michigan, open from May to October.
All of these hotels are maintained on
the high standard established by Mr.
Renner.
HOTEL
CHIPPEWA
HENRY M. NELSON, Manager
European Plan
MANISTEE, MICH.
Up-to-date Hotel with all Modern
Conveniences—Elevator, Etc.
150 Outside Rooms
Dining Room Service
Hot and Cold Running Water and
Telephone in every Room.
$1.50 and up
60 Rooms with Bath $2.50 and $3
Occidental Hotel
FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon te Michigan
Columbia Hotel
KALAMAZOO
Good Place To Tie To
PARK-AMERICAN
HOTEL
KALAMAZ09
A First Class Tourist and
Commercial Hotel
Also Tea Room, Golf Course and
Riding Academy located on U.S.
No. 12 West operated in connec-
tion with Hotel.
ERNEST McLEAN
Manager
Warm Friend Tavern
Holland, Mich.
Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.
E. L. LELAND, Mgr.
Park Place Hotel
Traverse City
Rates Reasonable—Service Superb
—Location Admirable.
W. O. HOLDEN, Mgr.
HOTEL KERNS
LARGEST HOTEL IN LANSING
300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.56 up.
E. S. RICHARDSON, Proprietor
WESTERN HOTEL
BIG RAPIDS, MICH.
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well venti-
lated. A good place to stop. Amer.
ican plan. Rates reasonable.
WILL F. JENKINS, Manager
scsi Aaa: 4... a
4
:
September 19, 1928
MICHIGAN TRADESMAN
25
AT FIFTY YEARS.
How It Seems To Be a Half Century
Old.
Views of life are quite different at
different periods of life. The things
sought after in one period may have
been attained or relinquished and
others take their place in another per-
iod. In nature we see ‘the germ, the
tender plant, the vigorous growth, the
blossom, the ripened fruit. So also
is the life and mind of man. If life be
natural each stage will have its ap-
propriate fruition. There will be de-
sires, convictions, endeavor, experi-
ence, trials, triumphs, accomplishments.
Life may be made up of varied tasks
and yet be harmonious, complete and
successful.
Fifty years of age may be a turning
point, an epoch, the completion of a
series of stages, and yet it should be
far from the end of life or the com-
pletion of a life work. It should be
similar to graduation from school, en-
tering upon new duties, putting into
practice the knowledge and experience
of the previous course of study. All
that has been accomplished may be a
foundation for future building; all that
has been endured may strengthen for
greater endeavor.
Fifty years of age should not be the
time to sit down and ruminate on the
past or to cease from toil and boast of
previous achievements. It should be
a time of entering into broader fields
of labor, of continuing with augmented
facilities the pursuit of further knowl-
edge.
At fifty years one may be only fairly
well prepared to begin some _ long-
cherished project. He may have no
reason to hope to see it completed, but
he goes forward in the belief that
others will see the need and carry for-
ward the work after he is gone.
At fifty years we begin to think of
our debts to posterity. From child-
hood we may have eaten fruit from
trees, planted by our forefathers, and
now we bestir ourselves to plant for
the coming generation. If we of this
generation fail to do our duty there
will be a break in the continuance of
a necessary supply; there will be lack
which cannot be remedied.
At fifty years of age we feel the need
cf some one to save steps and some
one to fetch and carry—helpers who
can move more swiftly than we can.
If we have not learned before we must
now learn how to direct others, how
to communicate our methods of doing
work, how to explain our plans.
At fifty years of age we could profit
by the counsel of our fathers and
mothers, but many cannot now seek
advice from that source; but their
words and ways come back to us now.
with a force we never realized before.
We know now that in our youth they
knew better than we did.
At fifty years we need oftener to
rest from toil, and while we are forced
to rest our eyes, our limbs, our muscu-
lar system, we may still think our plan
and guide others in the work which
must needs be done. We need not be
useless when we can no longer do all
that we seek to do.
At fifty years we must study and
plan for the future. Yes, and we must
give considerable attention to the prob-
lem of adjusting ourselves to the
changing conditions of the present.
From fifty years on we may act as
guide and interpreter to another gen-
eration which is traveling as strangers
a road with which we are familiar. As
we join in the work and plans of this
new generation it seems like living that
portion of our lives again.
Pity the man or woman who at fifty
years of age thinks or says: “I have
a competence. I will take my ease; I
will enjoy myself. Money will buy all
needed service.’ There is great dis-
appointment in store for such a one.
Idleness will not be ease for one who
has toiled long and = accomplished
much. Hired servants without love,
friendliness or mutual respect and con-
fidence often provoke displeasure. And
then, if there be children, grandchil-
dren or relatives whose burdens we can
lighten, whose tasks we can _ share,
whose plan we can enter into, we shall
lose enjoyment, we shall defraud our-
selves if we withdraw from them and
try to live our lives apart.
Anyone who has ever amounted to
anything will find that for ten, twenty,
perhaps thirty years after he has
passed the fiftieth milestone of life
his family, his friends, his neighbors
and the world at large still needs
something that he can give, and in
giving without a thought of recom-
pense—without the sense of barter or
equivalent exchange—he will obtain
more pleasure than in seeking their
selfish ease. E. E. Whitney.
—~-- 2 2s___
Maine Is a State Where They Raise
Men.
Grandville, Sept. 18—The year Gar-
field swept the country, and the old
Maine slogan went into innocious
desuetude. This year that assures the
country that there is no default on the
part of Far East Republicans, which,
no doubt, will serve as cheering news
for the G. O. P
Speaking of Blaine reminds me that
a number of America’s most eloquent
public men hailed from the rocky up-
lands of New England. Zachariah
Chandler was one of these, than whom
no more forceful and convincing pub-
lic speaker ever took the stump for any
party. His statue, with that of Cass,
adorns the assembly of notables at the
Capitol at Washington.
Chandler, with his bear gun, was
cutting a wide swath through the
country with his speeches when, after
a notable address at a Chicago meeting
he went to his couch, where he was
found dead in the morning.
Chandler was a man of note in the
Nation, a member of the stalwart wing
of his party, as antagonistic to the
methods of the so-called half-breeds.
Although Garfield was made Presi-
dent, his ascendancy did not last much
beyond a year, when an assassin’s bul-
let found his life. Great excitement
flooded the Nation over his untimely
taking off. Much wild talk was in-
dulged at the time, and the stalwart
wing of his party was accused of be-
ing at the bottom of the murder.
The report went out that the assassin
shouted, “I am a stalwart.” when he
sent a bullet into the body of the
President, who was at the depot in
Washington about to take the train in
company with his friend Blaine.
I heard men in Grand Rapids declare
that Roscoe Conkling was one of the
conspirators in the murder of the
President. Such blatant nonsense,
however, carried little weight . It was
the crazed brain of a moron that insti-
gated the deed.
Among the great sons of New Eng-
land who made their mark in the New
West in the days before the civil war
was that Little Giant, Stephen A.
Douglas, the man who debated the
slavery question with Abraham Lin-
coln and who lost the presidency
through replies to questions put by the
rail splitter, but at the same time won
a seat in the United States Senate.
Maine has gone overwhelmingly Re-
publican. We shall see what influence
this may have on the Naitonal election.
Very little, doubtless, although it is in
the East that the friends of Al Smith
expect maiorities when the votes are
counted in November.
Years ago there were October elec-
tions held in the states of Pennsyl-
vania, Ohio and Indiana, and these
were watched closely in presidential
vears as indicative of the result in the
Nation.
The big end of the stick is in Re-
publican hands. The Nation is natur-
ally Republican, as witness the out-
come of all the years since the close of
the civil war, which gave a big advan-
tage to the party of Abraham Lincoln
whose memory hung as a benediction
over the party councils for many long
vears. Some point to the two terms
of Woodrow Wilson, a representative
Democrat, as showing that there has
been a decided break in Republican in-
vincibility. At first glance this might
seem true, but an examination of con-
ditions will dissipate such conclusions.
But for Roosevelt’s defection in 1912
Woodrow Wilson would never have
been President. That bolt was in no
sense a little thing when we remembre
that Roosevelt carried the rock bound
Republican State of Michigan as
against the regular Republican nom-
inee.
That act of the Rough Rider has
never been fully forgiven by any Re-
publicans. Then you will ask how
about Wilson's second term? That is
easily answered. We were in the
shadow of a great war and, like Lin-
coln the people did not believe in
swapping horses while crossing a
stream. The Americans dreaded re-
sort to war and the slogan, “He kept
uc out of war,” served to boost Wilson
into his second term, and at that he
won by the skin of his teeth, so to
speak. Had California held fast to the
party it has previuosly favored, Wilson
would have been defeated.
The Democrats place great stress on
a disaffected wet element among the
people for one of their hopes to win
out for Al Smith. The question is, of
course, debatable, and we _ bid the
Democrats not to lose heart because
Maine has elected the state and county
tickets of the Republican party and is
sure next month to go for Hoover.
Old Timer.
——_ +... __
Automobile Industry Nearing Banner
Year Output Figure.
Detroit, Sept. 18—Wane county reg-
istrations of passenger cars in August
were somewhat below those of July.
This may or may not have significance.
The decrease was, in any event, rather
minor. On the other hand, August,
1928, registrations exceed those of
August, 1927, by 72.3 per cent. This
year’s showing totaled 8,278 for all
makes, compared with 4,804 in August
a year ago, a gain of 3,475 cars.
To date the 1928 production for the
United States, which is about 85 per
cent. of the world’s total, has reached
3,052,592. This compares with an
eight months’ production of 2,638,232
in 1927, or a gain of 414,360 units. The
corresponding figures for 1926 were
3,144,466, so that the 1928 showing is
only 91,874 under what proved to be a
banner year.
American production of cars and
trucks in August has been closely es-
timated at 460,000 units. In this is in-
cluded an estimated ford production
of 85,000—possibly a conservative fig-
ure. This record establishes August as
the all-time high month. The best
previous month’s production in the
United States was that of October,
1925, when a total of 442,111 units was
built.
The August figures, plus the certain
output for September, make it seem
within the possibilities that 1928 will
at least equal the 1926 banner pro-
duction of 4,298,802 units. To accom-
plish this an average monthly output,
including September, of 311,552 units
must be maintained.
Chevrolet produced the five-millionth
unit Sept. 8, seven months and eleven
days after the compietion of the fourth
million. Increasing speed of manu-
facture is shown by its history. The
first million was produced in eleven
years and three months, the second in
two years and five months and the
third in a year and six months.
Several thousand replies were re-
ceived in the “Better Delivery” letter
con’:st sponsored by the General Mo-
tors Truck Company, in which prizes
totaling $5,000 were offered.
Walter: Boynton.
>> >—
Six New Readers of the Tradesman.
The following new subscribers have
been received during the past week:
Muskegon Wholesale Grocery, Mus-
kegon.
Jacob Kuite & Son, Holland.
L. A. Winchester, Byron Center.
A. G. Morse, Bendon.
Stebbins Bros., Saranac.
A. F. Engelman, Howard City.
“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”
That is why LEADERS of Businesa
and Society make their head-
quarters at the
PANTLIND
HOTEL
“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop
MORTON
HOTEL
Grand Rapids’ Newest
Hotel
400 Rooms “i
400 Baths
RATES
$2.50 and up per day.
——————————————————————————
I. Van Westenbrugge
Grand Rapids - Muskegon
Truck Service
Central Western Michigan
DISTRIBUTOR
Nucoa
KRAFT ({) CHEESE
‘“‘Best Foods’’
Salad Dressing
‘‘Fanning’s’’
Bread and Butter Pickles
Alpha Butter
Saralee Horse Radish
OTHER SPECIALTIES
26
DRUGS
Michigan Board of Pharmacy.
President—J. C. Dykema, Grand Rapids.
Vice-Pres.—J. Edward Richardson, D2-
troit.
Director—Garfield M.
dusky.
Next Examination Session—Grand Rap-
ids, third Tuesday in November.
Benedict, San-
Michigan State Pharmaceutical
Association.
President—J. M. Ciechanowski, Detroit.
Vice-President—Chas. S. Koon, Mus-
kegon.
Secretary—R. A.
Treasurer—L. V.
Rapids.
FOOD LAWS REQUIRED.
Turrell, Croswell.
Middleton, Grand
Home Produced Products No Longer
Feed the Nation.
Foods for centuries have been the
prime factor in man’s economy and it
has only been in comparatively recent
times that legislation was thought
necessary to regulate the sale of foods
which had been so!d without any re-
strictions. For the principal
goods were largely home-produced, the
products of the farms and dairies, and
their sale and interchange was, in a
Because of the
years
large measure, local.
elementary character of those foods,
which were principally staple products,
there was little opportunity to con-
ceal their character or to attempt to
dispose of anything which was un-
wholesome. The parties entering into
the trade were usually known to each
said
other and transactions may be
to have been made on the reputation
of the producer.
In more recent times this old con-
dition has changed. As the communi-
ties grew in size ard as the country as
a whole became more thickly popu-
lated the demand for foods, varied in
character and quality, which could be
supplied in large quantities became
enormous, resulting in the remarkable
food supply system which we have in
existence to-day.
Industrial activities mow are such
that shipments of foods are required to
be made to greater distances, thereby
creating a demand for the storage and
preservation of foods in a wholesome
utilization of
may be
condition and for the
more complex foods, which
supplied to the people in the larger
populated centers, at greater distances
from the source of production, to the
end that nourishment may be had at
reasonable prices during those periods
of the year when production ceases.
This great activity in production and
transportation developed better meth-
ods for their preparation and also for
the utilization of all forms of products,
which would supply nutrition for our
citizens.
There are those who saw an oppor-
tunity to engage in the gainful occu-
pation of putting out foods which were
inferior in quality, adulterated or mis-
branded, in with those
producers who had built up a business
in quality products and which were
It, of course, became
competition
above reproach.
unlawful
arrived
necessary to prevent such
practices, and, therefore, we
at the point where food legislation was
demanded in that the public
health might be protected and fraud
order
discouraged.
Long before the National Food and
Drugs Law of 1906 was enacted, the
MICHIGAN TRADESMAN
states commenced to adopt food laws
until now practically every state has
some form of legislation on this sub-
ject. No help for improving
these unsatisfactory conditions has
come than from those manufacturers,
who, through their trade organizations,
have co-operated with the officials to
place on the statute books the laws
with which to combat the evils referred
finer
to.
Our main problems to-day are not so
much concerned with arriving at an
understanding with the great majority
of food manufacturers who are desir-
ous of putting out quality products and
protecting them against unfair com-
petition; because they are willing to
co-operate in meeting the requirements:
but with the few who see an oppor-
tunity to take advantage by unfair
practices. With this latter type of
producer the strict and energetic en-
forcement of the Jaws is the only
means of preventing unlawful sales.
Educational methods of procedure by
means of conferences with those who
desire to meet the requirements are
proper and comparatively easy in cor-
recting irregularities. It does not take
jong in conference with such persons
as officers, managers or plant super-
intendents ‘to arrive at an understand-
ing and to make necessary corrections
in labeling and branding.
It seems to me, too, that it is not
proper to permit non-citizens or un-
naturalized persons in this country to
engage in business and enter into com-
petition with those bona fide citizens
who are attempting to be law-abiding.
There are many who are in the busi-
ness of purveying foods of all kinds,
who have not become citizens in fact
and who are not familiar with the laws
and in a number of cases cannot even
read the food laws and regulations.
Many of our violations involve this
class of people and there certainly
ought to be some method adopted by
the States which would make it pos-
sible to prevent them from engaging
in the production and sale of foods
until such a time as assurance can be
had that they can be held amenable to
the laws and have due regard for the
public health.
Another problem with which the
official is faced is the lack of financial
backing to carry on in a proper man-
ner. The producer of foods would not
long succeed if he employed man-
agers, plant operators and salesmen for
their organizations at the salaries usu-
ally paid State officials and if they at-
tempted to operate on appropriations
usually made to food law enforcement
units. One of the worst “jams” that
any man can get into is to be appoint-
ed to the responsible job of enforcing
food laws and attempt to protect the
public health of the citizens of a great
State and be paid a salary just about
sufficient to keep him alive and at the
same time be given so little money for
enforcement work that ‘his hands are
tied.
The failure to appropriate any money
for enforcement is one method of mak-
ing null and void good food laws. The
fact that any laws are enforced as well
as they are and that such splendid
progress has been made with the small
amount of funds att hand is due only to
the energy and devotion to duty, under
trying conditions, of the men employed
in State and National service. When,
in a single legal controversy over the
right or wrong of branding a food
product, a manufacturer is in a position
to spend more money than is appro-
priated to a food bureau for an entire
year’s work, it should be understood
by the consuming public that attempts
at their protection are often well-nigh
hopeless.
I believe that in 1906 when the Na-
tionnl law was adopted we attained
one phase of our first objective and
another when last year, we finally
adopted a uniform food law. When in
1914, as a result of the activities of
members of this and other associations,
the National Office of Co-operation
was created and at about the same
time when the National Committee on
Standards was provided for, a great
step forward was made in adopting
uniform methods of procedure and to
encourage co-operation among officials
in harmony with our constitution.
Our discussions and _ conferences
which we have held for so many years
have undoubtedly helped to make more
uniform, as a result of interchange of
thought, our methods of procedure,
and we certainly have done all we
could at these conferences to not only
encourage co-operation among officials
but to encourage co-operation among
producers. Therefore it may properly
be claimed that we have acted con-
stitutionally and in harmony with our
objectives. How successfully this ‘thas
been accomplished or whether or not
we really ‘have progressed toward our
objectives will have to be left to his-
torians to decide.
James W. Kellogg,
President A'ssociation of Dairy, Food
and Drug Officials.
——_+-+____
Birth and Death of the Cylindrical
Barrel.
Daniel H. Waters conceived an im-
provement in the construction of bar-
rels used in storing and transporting
flour, sugar, crackers, salted meats and
other articles of food. His plan con-
templated the use of several sections
of lumber, steamed and bent into the
form of a cylinder attached with metal
fastenings. He invited Daniel W.
Powers, a mechanical expert, to assist
in perfecting the device. A few weeks
later the Federal Government issued
letters paent to the inventor and Mr.
Waters proceeded to organize a com-
pany to engage in the manufacture and
sale of barrels. Colonel George G.
Briggs, Harvey J. Hollister, A. B.
Porter and Mr. Waters’ brothers join-
ed the inventor as stockholders and the
Michigan Barrel Co., with ample cap-
ital was organized. Ground was pur-
chased on North Monroe avenue and
an extensive manufacturing plant,
which included a sawmill, was created.
In the meantime Mr. Waters dis-
posed of a number of state rights to
manufacture barrels under his patent.
In due time their barrels and kegs
were produced and put to use.
Organized labor disapproved of the
new cylindrical barrels and refused to
handle them. The old style stave bar-
September 19, 1928
rel, wider in the center than at the
ends, could be rolled easily and, when
desired, direction at square angles was
easily effected by a kick or a light hand
pressure, while the Waters barrel re-
the full strength of a
effect the change de-
quired about
stevedore to
scribed.
The manufacture of barrels was
abandoned and the company engaged
in the production of measures—such
as peck, half peck, half bushel, and
kindred sizes. Later a line of refrig-
erators was added and the company
succeeded in establishing a large and
profitable business, which continued
many years.
Mr. Waters, Col. Briggs, Mr. Hol-
lister and others died and the plant
was finally sold to the Grand Rapids
Store Equipment Co., which operates
it in connection with its other local
and branch factories located in severa!
distant states.
Mr. Waters was a shrewd, able busi-
ness man. He invested largely in tim-
bered lands and local real estate and
acquired a large fortune, now enjoyed
by his heirs. Arthur Scott White.
—_>.___
How To Obtain That Forwarding
Address.
Ben Ketay, of Peoria, Ill., uses the
envelope to trace a moved-away debtor
for him. Instead of addressing a col-
lection letter to the delinquent direct,
he sends it to a fictitious Mr. Soandso,
in care of the debtor.
Ben has discovered that when the
Post ‘Office Department can not find
the person addressed at the number
and street given, the letter is returned,
usually with the debtor’s forwarding
address written across the face of the
envelope.
—_+22>___.
Correct Time a Goodwill Builder.
A small cabinet clock, placed in the
center of his window, close to the
glass, has proved to be a greater eye-
getter for Ben Ketay’s displays in
Peoria, Ill., than any other plan he has
The clock is al-
ways kept correct, and
made it a habit of stopping in front of
it to get the right time.
A pert little selling message oc-
casionally accompanies the clock. For
example: “We Always Have Time to
Talk Shoes.”
—_-s 2? >
used for some time.
people have
Percentage of Opening Profits To
Charity.
Similar to the methods of theatrical
producers was the plan used recently
by a merchant in Dallas in announc-
ing the opening of a new shop.
To a selected list of the towns peo-
ple, invitations were sent announcing
the date of the store’s “Premier.” On
that day, the invitation also read, 10
per cent. of the gross receipts of the
store would be turned over to charity.
—_2>2+—___
Two New Full Vision Cases.
The McCray Refrigerator Sales Cor-
poration, of Kendallville, Ind., an-
nounces two new models—a_ display
case for meats and a display case for
fish. Both come under the classifica-
tion of full vision cases,
September 19, 1928
MICHIGAN TRADESMAN
27
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Protecting Your Estate Is As Important
As Creating It.
HAVE YOU MADE A
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GRAND RAPIDS TRUST CO.
Grand Rapids, Michigan
ULL LLL kauaualddddlillllldilillddlissidisddidiidididdbiddddidddidtdddddd/
matte ee Ee permite PSS ee rene
DRUG STORES AND DEPARTMENT STORES—
The demand for Seely’s Parisian Balm is increasing daily. ici
big advertising campaign by stocking Parisian Balm now.
The Seely Manufacturing Co.
Quality products for more than 60 en oo
1900 JEFFERSON AVE., E.
New Holiday Goods
and Staple Sundries
Now on Display at Grand Rapids
in Our Own Building
38-44 Oakes St., Second Floor
You will find displayed one of the most
complete assortments suitable for the Michi-
gan trade ever shown in both Foreign and
Domestic lines, and we invite your careful
inspection of this line of seasonable merchan-
dise before you place your order elsewhere.
Actually Seeing Is Believing
Come Early—Write for Appointments Now
Hazeltine & Perkins Drug Company
GRAND RAPIDS Michigan
WILL LLAMA MALL AM AMMA AA LLL LLL
N
WHOLESALE DRUG PRICE CURRENT
Prices quoted are nominal, based on market the day of issue.
Acids
3oric (Powd.)_. 10 @ 20
Boric (Xtal ... 15 @ 26
Carbole 2. - 38 @ 44
Citrig 22200 53 @ 70
Muriatic ____._.. 3%@ 8
NGG §$ @ 15
Ovatie ooo 15 @ 25
Sulphuric _..... 3%@ 8
Wartarie 2. 52 @ 60
Ammonia
Water, 26 deg... 07 @ 18
Water, 18 deg... 06 @ 15
Water, 14 deg... 5%@ 13
Carbonate _____- 20 @ 25
Chloride (Gran.) 09 @ 2
Balsams
Copaiba = __ 1 00@1 25
Fir (Canada) _. 2 75@3 00
Fir (Oregon) -_ 65@1 00
Berd 2.020 3 00@3 25
Tolu. 2.3. 2 00@2 25
Barks
Cassia (ordinary). 25@ 30
Cassia (Saigon) _. 50@ 60
Sassafras (pw. 60c) @ 50
Soap Cut (powd.)
Rite
ee es 20@ 30
Berries
@ubeb 22220. @1 00
Nish oe @ 25
JUMIDOr 220 10@ 20
Prickly Ash ....00. @ 7
Extracts
Biceriee 2. 60 65
Licorice, powd. -. 60@ 70
Flowers
Aumica — 08. 75@1 85
Chamomile (Ged.) @ 40
Chamomile Rom. @ 50
Gums
Acacia, Ist _.... 50@ 655
Acacia, 2nd -_.. 45@ 50
Acacia, Sorts _._. 20@ 25
Acacia, Powdered 35@ 40
Aloes (Barb Pow) 25@ 35
Aloes (Cape Pow) 25@_) 35
Aloes (Soc. Pow.) 75@ 80
Asafoetida -_____ 50@ 60
POW 75@1 00
Camper __...._. 85@_ 90
Gusiag 222. @ 60
Guaiac, powd _- @ iW
Nino 22-02 @1 25
Kino, powdered__ @1 20
MOVPE 2 @1 25
Myrrh, powdered @1 35
Opium, powd. 19 65@19 92
Opium, gran. 19 65@19 92
MNOHAG ooo 65@ 80
Sheliae __...____ 75@ 90
Tragacanth, pow. @1 75
Tragacanth -... 2 00@2 35
Turpentine -_--__ @ 30
Insecticides
Aysenie __. 0OS@ 20
Blue Vitriol, bbl. @ 08
Blue Vitriol, less 0914@17
Bordea. Mix Dry 12@ 26
Hellebore, White
powdered _____- 18@ 30
Insect Powder_._ 47%@ 60
Lead Arsenate Po. 145%@30
Lime and Sulphur
eG O8S@ 22
Paris Green --.. 24@ 42
Leaves :
Buch 2. @1 05
Buchu, powdered @1 10
Sage, Bulk -___-_ 25@ 30
Sage, %4 loose __ @ 40
Sage, powdered__ @ 35
Senna, Alex. _._._. 50@ 175
Senna, Tinn. pow. 30@ 35
Uva Orsi 2... 20@ 25
Oils
Almonds, Bitter,
trig 7 50@7 75
Almonds, Bitter,
artificial __.._. 3 00@3 25
Almonds, Sweet,
Cae oo _-- 1 50@1 80
Almonds, Sweet,
imitation -... 1 00@1 25
Amber, crude -. 1 25@1 50
Amber, rectified 1 50@1 75
AMISG 7 1 25@1 50
Bergamont —__. 9 00@9 25
Cajenput 2 00@2 25
Caseig ooo 5 00@5 25
Castor 1 55@1 80
Cedar Leaf ~--_ 2 00@2 25
Citronella __.__. 1 00@1 20
Cloves 22.202 3 00@3 25
Cocoanut —___-- 27%@ 35
Cod Lievr _.....- 2 00@2 45
Croton 22. 2 00@2 25
Cotton Seed ---. 1 35@1
GCubehs 2 6 50@6
Higeron ......__ 6 00@6
Kucalyptus -_.. 1 25@1
Hemlock, pure_. 2 00@2
Juniper Berries. 4 50@4
Juniper Wood _ 1 50@1
Lard, extra --.. 1 55@1
Lard, No. 1 _... 1 25@!
Lavender Flow__ 6 00@6
Lavender Gar'n. 85@1
Eemon 2... 5 00@E
Linseed, raw, bbl. @
Linseed, boiled, bbl. @
Linseed, bld less 92@1
Linseed, raw, less 89@1
Mustard, arifil. oz. @
Neatsfoot —_._.- 1 25@1
Olive, pure ___. 4 00@5
Olive, Malaga,
Vollow 22050 0. 2 85@3
Olive, Malaga,
green 2 2 85@3 2
Orange, Sweet 12 00@12 2
50
75
25
50
25
75
75
65
Origanum, pure- @2 50
Origanum, com’l 1 00@1 20
Pennyroyal -.-. 3 50@3 75
Peppermint ---- 5 50@5 70
Rose, pure 13 50@14 00
Rosemary Flows 1 25@1 50
Sandelwood, E.
| a ane a 10 50@10 75
Sassafras, true 1 75@2 00
Sassafras, arti’l 75@1 00
Spearmint —.._..-. 8 00@8 25
Sperm: 2 1 50@1 75
Vane 7 00@7 25
Vae USP _.... 65@ 75
Turpentine, less 65@ 79
Turpentine, bbl. @58%
Wintergreen,
1ea0 6 00@6 25
Wintergreen, sweet
bireh 2. 3 00@3 25
Wintergreen, art 75@1 00
Worm Seed __-. 5 50@5 75
Wormwood —. 20 00@20 25
Potassium
Bicarbonate ---. 35@ 40
Bichromate —.--- 15@ 25
Bromide. =<) 69@ 85
Bromide —... 54@ 71
Chlorate, gran’'d. 23@ 30
Chlorate, powd. :
Or: Atal 2. 16@ 25
Cyanide ....- _ soma
Iodide — __... 4 G6@4 So
Pcrmang% anate 20@ 30
Prussiate, yellow 35@ 45
Prussiate, red @ 0
Swphate _._ 30@ 40
Roots
Alkanete _.-. __ 30@ 35
Blood, powdered. 40@ 45
Calamus —...... 35@ 75
Elecampane, pwd. 25@ 30
Gentian, powd. 20@ 30
Ginger, African,
powdered --_--- 30@ 35
Ginger, Jamaica. 60@ 65
Ginger, Jamaica,
powdered __ ~ 45@ 60
Goldenseal, pow. 7 50@8 00
Ipecac, powd. @5 00
Eicorice —.-.._._. 35@ 40
Licorice, powd._. 20@ 30
Orris, powdered. 30@ 40
Poke, powdered__ 35@ 40
Rhubarb, powd -~ @1 00
Rosinwood, powd. @ 60
Sarsaparilla. Hond.
ground —__-__.. @1 10
Sarsaparilla, Mexic. @ 60
Saquils .....- - 35@ 40
Squills, powdered 70@ 80
Tumeric, powd... 20@ 25
Valerian, powd.__ @1 00
Seeds
Anise ....._.._.. @ 35
Anise, powdered 35@ 40
Bird, Is 13@ 17
Canary ....: 10@ 16
Caraway, Po. 30 25@ 30
Cardamon — .__- @3 00
Coriander pow. .40 30@ 25
BY 2 5@ 20
Wennell oo 35@ 50
Kink 2. 7@ 15
Flax, ground -- 7@ 15
Foenugreek, pwd. 15@ 25
Hemp .......-- 8@ 15
Lobelia, powd. ~~ @1 60
Mustard, yellow 17@ 25
Mustard, black_. 20@ 25
Poppy 2-2 5@ 30
Quince _...___. 1 00@1 25
Sabadilia 2... _— 45@ 50
Sunflower —_...- 12@ 18
Worm, American 30@ 40
Worm, Levant — 6 50@7 00
Tinctures
Beonite = @1 80
Aloes @1 56
Arnicg (2. @1 50
Acafoetida ------ @2 28
Belladonna _.---- @1 44
Benson 2 @2 28
Benzoin Comp’d_ @2 40
Bachy 2. @2 16
Cantharides: _._. @2 52
Cansicum ......... @2 238
Cateehu —......_ @1 44
€inchona ...__._ @2 16
Colchicum —_._._. @1 80
Cubes ....._ @2 76
Pileitalis ......... @2 04
Gentian _... @1 35
G@uaine .... D2 2
Guaiac, Ammon._ @2 04
fogme —... @1 25
Iodine, Colorless_ @1 50
ron, €lo 222 @1 56
Kino ue @1 44
Myrrh _... 2 D2 52
Nux Vomica —.__ @1 80
Opium —.. @5 40
Opium, Camp. -—. @1 44
Opium, Deodorz’d @5 40
Rhubarb ..._._._ @1 92
Paints
Lead, red dry -_ 134@13%
Lead, white dry 134@13%
Lead, white oil. 134@13%
Ochre, yellow bbl. @ 2%
Ochre, yellow less 3@ 6
Red Venet’'n Am. 3%@ 7
Red Venet’n Eng. 4@ 8
Putty 2 5@ :
Whiting, bbl —_.
Whiting 5% S10
L. H. P. Prep... 2 90@3 05
Rogers Prep. -- 2 90@3 05
Miscellaneous
Acetanalid __.__ 57 7a
Al 0O8@ 12
Alum. powd and
Sraund 0os@ 15
Bismuth, Subni-
trate 2 83@3 08
Borax xtal or
powdered _... 05@ 3
Cantharides, po. 1 50@2 00
Calomel 2 72@2 82
Capsicum, pow'd 62W@ 75
sarmine _.___._ 7 00@7 50
sassia Buds —__. 30@ 3a
Cloves 40@ 59
chalk Prepared. 14@ 15
Chloroform ____ 53@ _ €6
Chloral Hydrate 1 20w1 50
Cocaine .. 12 85@13 5u
cocoa Butter -__. 65@ 90
Corks, list, less 30-10 to
40-10%
Copperas oo 03@ lv
Copperas, Powd. 4w 10
Corrosive Sublm 2 25@2 20
Cream Tartar ._. 35@ 45
Cuttle bone _.._. 40@ 50
Dextrine 6@ 15
Dover's Powder 4 00@4 50
Kmery, All Nos. 10@ 15
Emery, Powdered @ 15
Epsom Salts, bbls. @ Oo
Epsom Salts, less 3%@ 10
Ergot, powdered __ @4 00
Flake, White .. 15@ 20
Formaldehyde, lb. 12%@30
Gelatine 80@ 90
Glassware, less 55%
Glassware, full case 60%.
Glauber Salts, bbl. a
Glauber Salts less 04@
Glue, Brown ___. 20@
Glue, Brown Grd 16@ 22
Glue, White -.__ 27%@ 35
Glue, white grd. 25@ 35
Glycerine —__.__-_ 20@ 40
Hops (oo 75@ 95
edie - 206 6 45@7 00
lodoform —____ 8 00@8 30
ywead Acetate _. 20@ 30
ACG oo @ 1 50
face, powdered_ @1 60
Menthol 8 00@9 00
Morphine __-. 12 83@13 98
Nuxzx Vomica —__.. @ 30
Nux Vomica, pow. 15@ 25
Pepper, black, pow 57@ 70
Pepper, White, pw. 75@ 85
Pitch, Burgudry. 20@ 25
Quassia, _....__ 12@ 15
Quinine, 5 oz. cans @ 59
Rochelle Salts _. 28@ 4h
Sacharine ..... 2 60@275
Sart Peter i1@ 22
Seidlitz Mixture 30@ 40
Soap, green _.. 15@ 30
Soap mott cast _ @ 2
Soap, white Castile,
Case 22. @15 00
Soap, white Castile
less, per bar -- @1 60
Soda Ash __.._._ 3@ 10
Soda Bicarbonate oe 10
Soda, Sal _.... 02%@ 08
Spirits Camphor @1 20
Sulphur, roll --_._. 3%@ 10
Sulphur, Subl. _. 4%@ 10
Tamarinds —_.-- 20@ 25
Tartar Emetic -. 70@ 175
Turpentine, Ven. 50@ 75
Vanilla Ex. pure 1 50@2 00
Vanilla Ex. pure 2 25@2 50
Zine Sulphate _. 06@ 11]
MICHIGAN TRADESMAN
September 19, 1928
GROCERY PRICE CURRENT
These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press.
Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket = at date of reais For price changes compare with previous issues.
ADVANCED DECLINED
Morton House Coffee Raisins
Apricots
Currants
— es ee = <= SS
AMMONIA Ixrumbies, No. 424 ___ 2 70 Cod Fish Cake, 10 oz. 1 35
duaker, 24-12 oz. case 250 Bran Flakes, No. 624 2 2 Cove Oysters, 5 oz. — 115
ease 12-32 oe sae 2 25 bran Flakes, No. 602 1 50 Lobster, No. %, Star 2 90
Bo Peep, 24, sm. case 270 Hice Krispies, 6 oz, __ 270 Shrimp, 1, wet -.-_ 2 26
Bo Roca 19 Ice. case 225 *ice Krispies, 1 oz. __ 150 sard's, % Ol, Key __ 6 10
huatfe Hag, 12 1-lb. : Sard’s, % Oil, Key __ § 75
cans .______-_____-__ ff 3 Sardines, 144 Oil, k’less 5 25
Ail Bran, i6 oz. ._... 2 25 Salmon, Bed Alaska 3 060
All Bran, 18 of. 270 Salmon, Med. Alaska 2 =
All Ban, % oz 2. 200 Salmon, Pink Alaska 2 2
Post Brands. sardines, lm. \%, ea. 10@28
Grape-Nits; 246 3 80 sardines, im., \%, ea. 25
Grape-Nuts, 100s ____. 275 ‘ardines, Cal. 2. i 3aape Zo
Instant Postum, No. 8 5 40 Tuna, 1%, Curtis , doz. 4 00
instant Postum, No. 10 4 50 ‘Tuna, 4s, Curtis, doz. 2 20
lostum Cereal, No. 0 2 25 Tuna, % Blue Fin -_ 2 25
Post Toasties. 36s _. 2 85 Tuna. 1s. Curtis. doz. 7 00
lost Voasties, 24s 2 85
Posts Bran, 24s _... 2 @ CANNED MEAT
Pills Bran. 2s 1 90 Bacon, Med. Beecnnut 3 30
Roman Meal, 12-2 lb._ 3 35 Bacon, Lee. Beechnut 6 4
Cream Wheat, 18 __-_ 3 90 Beef, No. 1, Corned -_ 3 10
Cream Barley, 18 ____ 3 40 Beef, No. 1, Roast ____ 3 10
APPLE BUTTER Ralston Food, 18 _.__. 400 Beef, No. 2%, Qua. sli. 1 60
Quaker, 24-12 oz., doz. 2 25 Maple Flakes, 24 --_.250 Beef, 3% oz. Qua. sli. 2 25
Quaker, 12-38 oz., doz. 3 35 Rainbow Corn Fla., 36 2 50 re ae Lo nut, sli. : =
- . = Silver Flake Oats, 18s 1 40 Beefstea Onions, s
_ARLE GREASE — Silver Piake Oats, tts 225 ChUl Con Co, is _ 1
48, 1 ib. 135 90 lb. Jute Bulk Oats, Deviled Ham, %s -_- 2 20
oS ib 2 6 OO bak 2 330 Deviled Ham, %s -_- 3 60
10 lv. pails, per doz. 8 5 Ralston New Oata, 24 2 70 Hamburg Steak &
15 Ib. pails, per doz. 11 95 Ralston New Oata, 12 2 70 Onions, No, 1 -_---- 3 16
25 lb. pails, per doz. 19 15 Shred. Wheat Bis., 36s 3 85 ee et . eer 1 s
BAKiNG POWDERS Shred. Wheat Bis., 72s 1 55 otted Meat, % Libby
Arctic 7 oz. tumbler 135 Triscuit, 24s _________ 170 Potted Meat, % Libby 92%
Queen Flake, 16 oz., dz 2.25 Wheatena, 18s ------- 3 70 fe Meat, ‘* Qua. 9%
Royal, 10c, doz. 95 BROOMS Seaton — — * -?
Royal, 6 oz., doz. 270 Jewell, doz. ..-.----_- 5 26 Vienna ace ; ‘oa $5
Reval 12 02. doz. 5 2@ Standard Parlor, 23 Ib. 8 25 yoo) Toae Ge aateen 3 25
Royal, 5 Ib. 31 20 Faney Parlor, 23 Ib.-- 9 25 , --
Calumet, 4 oz. doz. 95 Ex. Fancy Parlor 25 lb. 9 76 Baked Beans
Calumet. 8 oz., doz. 195 Bx. Fey. _— 26 Ib. ” - (ooo 115
Calumet, 16 oz., doz. 3 35 Toy --—----—-.-- —— ae Ouaker, 18 oz. 1 05
Calumet. 5 Ib.. doz. 12 75 Whisk, is. 2 16 Fremont, No. 2 _-____ 1.25
Calumet, 10 Ib.. doz. 19 00 BRUSHES Snider, No. 1 a 95
Rumford, 10c, per doz. 95 Scrub Snider, Ne. 2 22 2
Rumford, 8 oz., doz. 185 golid Back, 8 in. ---_ ? 69 Van Camp, small -.._ 90
Rumford, 12 oz.. doz. 2 40 Solid Back, 1 in. _-..1176 Van Camp, med. -___ 1 15
Rumford, 5 Ib.. doz. 12 50 pointed Ends —_------ L 26
x c. Brand Stove CANNED VEGETABLES.
- on 6 rer a... Oe 1 80 Asparagus.
er 4 rte oe = 59 No. 6 _-_____-_ 200 No. 1, Green tips -_ 3 75
ee lc. ae 260 No. 2%, Large Green 4 50
250 size, 4 doz. ----- 9 20 Shoe W. Beans, cut 2 1 65@1 75
S0c size, 2 doz. —----- S80 No. 4-0 __----------- 225 Green Beans, 201 GQ? 2
80c size, Os 2 6 ee Nn :
10 Ib eon ac 6a Green Beans, 10s __ @7 50
dae eneeete . BUTTER COLOR L. Beans, 2 gr. 1 35@2 65
BLUING Pandolion . _. 285 Lima — 2s,Soaked 1 15
CANDLES Red Kid, oS uk
JENNINGS _— Biectric Light, 40 Ibs. 12.1 Beets, No- . wh. 1 pi
a Plumber, 40 Ibs. ----- : 2 oe tS cee 1 60
vee Oreee Paraffine, 68 -------- 14% Gorn, No. 2, stan. _ 118
Paraffine, 128 _.__.... 14% =i ie ar
Condensed Wicking a Corn, Ex. stan. No. 21 88
Tud as k | ( Corn, No, 2. Fan: 1 80@2 36
intnase °° C!™6hlUCU”CU Corn, No. 10 __ 8 00@10 7%
} oz., 3 dz. cs. 3 75 CANNED FRUIT Hominy, No .3 1 00@1 16
Applies, No. 16 6 50 Okra, No. 2, whole .. 2 15
Apple Sauce, No. 10 800 Okra, No. 2, cut --_ 1 7%
Am. 4aii,36-1 0z., cart. 100 Apricots, No. 2% 3 40@3 90 Mushrooms, Hotels s 30
Quaker, 1% oz.. Non- Apricots, No. 10 8 50@11 00 Mushrooms, Choice, 8 oz. 35
iiebee doven 8 «“Pleckberries! No. 10 7 50 oe Sur mo
e. 36 rcs. 2 7 Blueberries, No. 10 __ 13 00 eas, INO. 4, + ee
Boy Blue. 36s. per cs. 70 Hines ial gly oo + os Peas, No. 2. Sift,
PEA Cherries, No. 2% __.. 4 00 une ---—--—------——
a ser sig bag Cherries. No. 10 _ 13 00 — _ 2, Ex. Sift.
m Swedish Beans 9 00 Cherries, No. 10 _ Ac 60.0 2 ee error
Brown Swedish Beans 3 50 Peaches, No. 10 Mich. 375 Peas. Ex. Fine, French 36 26
2ed Kidney Beans 11 00 Peaches, No. 216 a h 2 20 Pumpkin, No. 8 1 @1
White Hand P. Beans 11 50 Peaches: 2% Cal. 3 ts@z 58 Eumpkin, No. 10 6 Ome 2
Cal. Lima Beans ___. 12 00 Peaches, 10, Cal. -.-- 8 50 pagina - “= ~~
Diack Eye Beans - $50 Tues i) big Sw't Potatoes, No. 21% 2 26
Split Peas, Yellow __ 8 00 Ineappie. ¢ Si. ----__ 2 Ss y
cnltt Peas eacn 8 00 P’apple 2 hr gh 8. 2 25 Sauerkraut, No.3 1 35@1 56
= ear ~~. 00) lc ee ce eee Succotash, No. 2 1 656@2 50
s eas ae P’apple. i, sli. _____ 3 00 Succotash. No. 2. glass 2 80
Papple, 2. cru. ____- 260 Spinach. No. a 1 265
BURNERS Pineapple, 10 crushed 9 00 Spnach. No, 2-_ 1 80@1 90
neapple, crushe -
Deore Mp © 3 00 Spinach. No. 3__ 2 26@2 60
Queen Ann, No. 1 and Baars No. Bis 375 Spirech, No. 10. 6 56@7 %
oe. 35 taspberries No. 2 blk 3 25 Tomatoes, No. 2 1 20@1 80
White Flame, No. 1 Rasnb’'s. Red. No. 1f 11 50 Tomatoes, No. 3, 1 9902 26
ana 2, Gon. —_...... 22 Rasph’s Black, Tomatoes, No. 10 6 00@7 50
No. 10 —_ we
T AP . Geen can
co a Rhubarb, No. 10 _-___ 4 75 CATSUP,
ke. per axoms 16 SU arets, Mo? 2G. Resch Not, emall 1 oe
Dbl. Laecsuor, 1 gross Strawb's, No. 10 - 11 00 filv of Valley, 14 0z._. 2 25
nke.. per gross _... 16% Lilv of Valley. % pint 1 65
: i CANNED FAS Paramount, 24, 8s ___. 1 35
BREAKFAST FOODS Clam h'der 19% oz 125 paramount, 24. 16s 2 25
Clam Ch., No. 2 2 75 Sniders, $8 oz. _.. 1 65
Kellogg’s Brands. Clams Steamed No 1200 Sniders, 16 oz, _.... 2 35
Corn Flakes, No. 136 285 Clams. Minced. No. % 2°25 Quaker. 8 oz. _.______ 1 25
forn Flakes, Nn. 194 9 & Finnan Haddie, 10 1% 220 Quaker, 10 oz. ___ 1 35
Corn Flakes) No. 192 2 00 Clam Ronillon. 7 oz.. 2? 5A Quaker. 14 52 1 80
rep, No, Zot 3. 29 70 Chieken Haddie. No 1 9 76 Quaker, Galicn Gikss 10 50)
Feo, Mo. 22 ....._.. 200 Fish Flakes, small _. 135 Quaker, Gallon Tin __ 8 00
CHIL! SAUCE
snider, 16 of. -...._.-. 3 30
Shiger, § of ........ 2 20
Lilly Valley, 8 oz _. 2 25
Lilly Valley. 14 oz. _. 3 46
OYSTER COCKTAIL
Sniders, 16 oz. -_------ 30
aniders, € 8 2 30
CHEESE.
Roauctort oo 45
Kraft, smali items 1 65°
Kraft, American —_ 1 66
Chili, small tins —_ 1 66
Pimento, small tins 1 66
Roquefort, sm. tins 2 25
Camembert, sm. tina 2 25
Calsite Farm Daisy 29
Wisconsin Flat oo 29
New York June _ a
Pap BAEO _... 4u
To) Da aac a Ue ca AIL 35
CHEWING GUM
Adams Black Jack __-. 65
Adams Bloodberry __- bo
Adams Dentyne __------ 0b
Adams Calif. Fruit __-- 0
Adame Sen xen ees &5
Beemans f’epsin ._____ nb
Beechouut) Wintergreen.
Beechnut Peppermint
Beechnut Spearmint ___
Poublemiat _...._-..W. 65
Peppermint, Wrigleys __ 65
Spearmint, Wrgileys __ 65
uley Fruit 65
Wrigitys P-K __...._ 65
eno oo ae
Teaberrv ee 65
CLEANER
Holland Cleaner
Mfd. by Dutch Boy Co.
30 in case
COCOA.
Droste’s Dutch, 1 Ib.-- 8 50
ltroste » Dutch, % Ib. 4 50
Droste’s Dutch. % Ib. 2 %6
Droste s Dutch, 5 Ib. 60
Chocolate Apples _.-. 4 60
Pastelles, No. 1 -----12 60
Pastelles, % Ib. ------ 6 60
Pains De Care 3 60
Droste’s Bars, 1 doz. 00
Delft Pastelles -_---- 2 15
1 Ib _— Tin Bon
ES asia i. 00
7 oz. Rene Tin Bon
pons 00
13 ez. Creme De Cara-
nee oo 13 26
12 of Kosaces —.__- 10 80
% Ib. Rosaces _----- 7 80
% Ib Pastelles __---- 3 40
Langues De Chats .. 4 80
CHOCOLATE.
Baker, Caracas, %8 ---- 37
Baker, Caracas. 4s -_-- 35
COCOANUT
Dunham's
15 Ib. case, %s and Ks 48
16 ib. case, 4S ..------ 47
[56 tb come, We 46
CLOTHES LINE.
Hemp, 60 ft. _... 2 00@2 26
Twisted Cotton,
ot 3 50@4 00
Braided, 50 ft. ..--.-. 2 25
Sash Cord __-- 50@4 00
HUME GROCER CO.
ROASTERS
MUSKEGON, MICE
COFFEE ROASTED
1 Ib. Package
Mewore 3. 36
[ory 25
Cuaker 42
Rage |... 40
Morton House ._._.. 49
Ren 2 37
mover Oui se 41
McLaughlin’s Kept-Fresh
Nat. Gro. Co. Brands
Lighthouse, 1 lb. tins_. 49
Pathfinder. 1 lb. tirs 45
Table Talk, 1i- Ib. cart. 43
Square Deal. 1 Ib. car. 39%
Above brands are packed
in both 30 and 50 lb. cases.
Coffee Extracts
mM YY. per 108 _..._.. 12
Frank's 50 nkes. __ 4 25
Hummele 5 1 th 10%
CONDENSED MILK
Teater, 4 doz: _... 7 00
Marie 4 Gor. ....... 9 00
MiLK COMPOUND
Hebe, Tali, 4 doz, . 4 60
Hebe, Baby. &® do. _. 4 40
Carvilene, Tall, 4 doz.3 80
Crrolene, Baby _...-- 3 av
EVAPORATED MILK
Quaker, Tall, 4. doz.__ 75
Quaker, Baby, 8 doz. 65
Quaker, Gallon, % doz. 4 63
Carnation, Tall, 4 doz. 10
Carnation, Baby, 8 dz.
Oatman’'s Dundee, Tall
Oatman’s D’dee, Baby
Jt be ake OV OU Ct be oe oe
>
oS
kvery Way, Tall es SU
“very Day, Baby __.. 70
Pet, a oe 5 10
Pet, Gaby, $ oz. 22... 5 00
Borden's Tali 2.2... 5 10
Borden’s Baby —---__- 5 00
CIGARS
G. J. Johnson’s Brand
G. J. Johnson Cigar,
ie.
Worden Grocer Co. Brands
Airedaie (0 35 U0
Havana Sweets ____ 35 00
tlemeter Champion .. 37 50
Canadian Clib 2 a or
Little Tom ___......... 37 50
Tom Moore Monarch 75 00
Tom Moore Panetris 65 00
T Moore Longfellow 95 00
Webster Cadillac ___. 75 00
Webster Astor Foil__ 75 00
Webster Knickbocker 95 00
Webster Albany Foil 95 00
Bering Apollos 95 00
Rering Palmitas 115 00
Bering Diplomatica cd -
Rering Delioses ___. 120
Bering Favorita ____ 135 00
Bering Alhas ____. 150 00
CONFECTIONERY
Stick Candy Pails
Standard -2 00 16
Pure Sugar Sticks 600s 4 00
Big Stick, 20 lb. case 18
Mixed Candy
Kindergarten _........ 17
Leader .... 14
a i 22
French Creams ____-- -- 16
Pars Creams .. 17
Grocere 11
Fancy Chocolates
5 lb. Boxes
Bittersweets, Ass’ted 1 75
Choe Marshmallow Dp 1 70
Milk Chocolate A A : 76
Nibble Sticks ----__ 1 85
Chocolate Nut Rolls — ‘ =
Magnolia Choc - 7
Bon Ton Choc. .___ : :
Gum Drops Pails
Anise 2 oan ae
Champion Gums -..-- — a6
Challenge Gums -.... a 26
Pavorite 22 19
Superior, Boxes ____---. 23
Lozenges Pails
A. A. Pep. Lozenges 16
A. A. Pink Lozenges 16
A A. Choc. Lozenges 16
Motto Hearts 19
Malted Milk Lozenges 21
Hard Goods Palls
Lemon Props
O F. Horehound dps. -. 18
Anise Squares __------ 18
Peanut Squares ___----- 17
Horehound Tablets ___- 18
Cough Drops Bxs
Putnam se o.oo 1 36
Gmith Broa 2.2L 1 60
Package Goods
Creamery Marshmallows
4 oz. pkg.. 12s, cart... 86
4 oz. pkg., 48s. case 3 40
Specialties
Tineapple Fudge -_----- 22
Italian Bon Bons
Banquet Cream Mints_ 25
Silver King M.Mallows 1 254
Handy Packages, 12-10c 80
Bar Goods
Mich. Sugar Ca., 24, 5¢
Pal O Mine, 24, Be _-_. 76
Malty Milkies, 24, 5c .. 76
Lemon Rolls -.-------- 75
rar Tair 4 oe 75
mO-maut, 24, Se Joc 15
COUPON BOOKS
59 Eeonomie grade 8 60
1nh Feonomie grade 4 BO
SIN Feanonmiec gerade 20 96
10N0 Eeoanamie grade 37 56
Where 1.000 books are
ordered at a time, special-
lv printed front cover ts
furnished without charge.
CREAM OF TARTAR
6 lb. boxes
ORIED FRUITS
Apples
NY. BEey., 50 Ib. box 15%
N. Y. Fey., 14 oz. pkg. 16
Apricots
Evaporated, Choice —-- 23
Eivaoorated, Fancy ---- 28
Evaporated, Slabs -... 1%
Citron
Oth bon oe 40
Currants
Jackagees, 14 02, ~~... 20
Greek, Buti, be 2 20
Dates
Dromedary, 368 ...... 6 75
Peaches
Evan. Choice 2... 16
Evap. Ex. Fancy, P.P. 18
Peel
Levon, American —.... 30
Vrange, American —_-_- 30
Raisins
Seeded, bulk __.._._ oe
7 ompson's s‘dles blk 064
Thompson's seedless,
15 oz.
Seeded, 15
California Prunes
(C@i0, 25 lb. boxes__.@09
50@60. Ib. boxes__.@10
40@50. lb. boxes_.@11
Ib. boxes_.@12
Ib. boxes__@16
Sowers
o
25
30@40. 2:
20@30, 2:
Hominy
Pearl, 100 Ib. sacks -. 3 60
Macaroni
Mueller’s Brands
9 oz. package, per dos. 1 36
9 oz. package, per case 3 60
Bulk Goods
Flbow, 20 Ib.
Egg Noodle, 10 Ibs. .. 14
Pear! Barley
Chester
alias
Barley Grits .__.._._..
Sage
Hast india ...- 10
Taploca
Pearl, 100 Ib. sacks --
Minute, 8 oz., 3 dos. 4 05
Dromedary Instant -_
FLAVORING EXTRACTS
JENNINGS’
PURE
FLAVORING
EXTRACT
Vanilla and
Lemon
Same Price
LL of .. 1-26
it% OZ. .. 1 80
2% oz. __ 3 00
3% oz. _. 4 20
2 02... 2 76
4 oz. __ 5 00
8 oz. _. 9 00
16 oz. __ 15 00
3% 72 OZ.
Amersealed
At It 56 Years.
Jiffy Punch
3 doz. Carton __...._. 3 3
Assorted flavors.
FLOUR
Vv. C. Milling Co. Brands
Lily White __._____ - 9 90
Harvest Queen
Yes Ma'am Graham,
BOS) ime oe OU
FRUIT CANS
F. O. B. Grand Rapids
Mason
Half pint. 2 ge
One pint _ 2. cities 4 Oe
One quart .... 4... 8
Half gallon __..w_ 13 15
Ideal Glass Top.
Hall pint - 9%
One eet oe 9 30
Ye anert: 3 11 15:
all eaHon 20 15 40
September 1
9, 1928
GELATINE MICHIGAN TR
Jell-O, 3 d PEANUT BUTT ADES
Minute, 4 oo re es 2 85 ER been, med. MAN
ymouth. Prater 06 Botts... -—- pote ae Risin s
Quaker, 3 doz. Sol eee : ab owe Ageia ue 29 «654 Stove fi per doz. 1 35 2
sate Snel 55 Spareribs ae So Oe Vuleanol gh i dz. 2 80 WASHING POW 9
Werk Hines J 16 Vulca AOe Os doz 5 Bon : Dp DERS
JELLY A Tri jones, 9 uleanol, No. 1¢ 7 8§ Ami Pd, 3 4 TABLE S
ND PRESERVES immings _-__------ 07 Stovoil, per d foeie aa ca z. bx 3 75 ton & Deus AUCES
oe, “ano enesenves ip provi aT oe 06 hak i e, 3 dz. 325 Lea & akg large__ 6 00
it: y bes fo ehoe & doa. Decca se . . sree 9
eee oe 30 Ib. pails i . PROVISIONS SA Se pda : és 4 = ts ~~ ------- eign ; -
sheath ., Asst., doz. 95 Barreled Por Colo LT Cendea 100, 5¢ ---- 355 eee e. lint --------—- 2
yo, 18 4 a Clear Back k nial, 24, 2 Ib Gold 2, 24 Large 7 ae : o. 2 02 40
Bel Car- 0@29 onial, Iodized, 24-2 25 ust, 12 Large A-l, large 2, doz, 2 25
; JELLY GLASSES 24 1 Ib - Brand Ds no Meats 00 Med. Ar. sg 24-2 2 00 oe Rod, 24 Large 3 20 A-1 an Lio 475
OZ., 8 q manne eneaccpa <7 -20 i Med. No. Bos. «62°85 ae ance Ls rarely ‘ee Sion 2k
per des, ee ee a 1-1 Farmer gle, 100 1B. bk. 85 Old Dutch lau. § oa ee 3 30
oe pas Pace 4 _ Lar ackers - lb. 95 ttagon, 96s r 0
OLEOMARGARINE i a ke aces oo a ieee’ tor tea eee fe 320 halve
P Ee 50 Ib. __--advance — cre ce ao San
Van Westenbrugge B — PRODUCTS 20 Ih: puis ~—“advanee : Butter Salt oti ul 6 ies More, 100, 10 5 25 Medium —
b rands rom T * 10 Ib. -~---advance ock, 50 o.oo a 27
Carload Distributor Red eat gg Wagon. 5 lb pails _.__advance % Baker a 2 --~-~--- 24 Rub No More, 20 Lg. 3 85 Bunce oo 37 o
Red Cr asoline 1 3 . pails .___adv. % 24,101 80 Ib. bbl. 41 Spotl More, 20 Le. 40 nN Cy 6
= Solite =a se i 14 . pails ___ tava : 35, 4 th , per bale 2 oa ae ce Cleanser, 48, . [hue “uous
[a npound tierce 50. » per bale ___- 7 i : ». phe. Siftine 4
4 = Compound, jar roa a 1S Ds os per bale ee . a = Flush, 1 a - G — 13
onde testy We Gi is Se —%% Se. 106 18S -- 235 Choice unpowder
. Gas oe uc. 136 Bologna ausages 6-10 Ib. y, Smoked, Sac aloe — 12 oz. ae 6 a Fancy ue ee. 40
Vv. M. & P. hee oe ie oo fl 4 50 Snowboy, an ll 47
phtha 19.6 i JETS Ni 18 Speedee, 3 oo _. 489 Pekoe, wae
iso. r ee! oa 21 Sunbrite. 50 pias 7 20 m ... ..
Nucoa, 1 Ib VIS MOTOR OIL Veal 31 W suGdatie, doz. 2 10 English B a
Boas l Ss Manauel Jellied 1. 4a x reakfast
Nucoa, 2 and "Er aR ns n Iron Barrels fr ngue, Jellied SS 475 Congou, Mediu
= 3% a 27 eadcheese --....____ cone: Choice 2738056
ee ee ongou, F: = 36
a. ancy --
Wilson & Co.’s Brands Heavy -—------------- 7 SOD isons ane: Meats SPICES Oo -- 42@43
: Oleo Y ----------- 1.1 Hams, pa 14-16 Ib. @29 Whole Spi Medium - “—
Certified -.-- 24 16-18 a. Skinned Allspice, J oe pec Sue 6
Coe I e Mas. aaa nae allspice, Jamaica -... @25 na 45
See 18 qd Weiackion eef @aesia Jameics — @ 0
vocal Holl ....-.---- 19 rine California’ Ham ---- @44 Cuceie Pee nton -..-—- ‘G22
— Boiled s -. @171% Ginger, ee doz. @40 Cotton Eh
MA lro ams _ coe Coat @ : , 3 ply
« —_— Light a Boiled Hams ____- 20 @25 ci. O25 wee ee occ eG
Swan, 144 --_- —. Ul 65.1 Minced Hams @45 Mixed, Ne fT Aa 1 39 it ten 42
inamond, iit box ——— mo Meee —-- 81 Bacon 4/6 Cert 34 O32 Mixed: be ‘pkgs, doz. ee -
o arehignt. 144 box_. 5 0 Special heavy -------- 65.1 . -- 24 @32 Per case, 24 Nutmegs, 70@90 doz. @45
hio Red Label, 1 - 5 00 Extra h — 65.1 Be Five » 2 Ibs. 3 40 Nutmegs \r =. @59 VINEGAR
©" io Blue Tip Gir eon 6 te ao ee as fou a rump 28 00@ Todized. 24, 2 Ib ae Foe Baek "ea wu wie
pli Blue Tip a x 5 00 Trans ump, new : @38 00 . ’ oe 9 SLACK ~----- » 4 | 1ite Wi SS oo 27
ee ee ae aston O10" Be "? £5 dog: * ; Swe aes
oF sh Sure . ap Ro Na. 10s 3 75 Mouse, ti _ es 1
Shelled A haat begga CARDS ole Cod ---------- al _ 24 fone 7 gama wo 7 85 * Gloss ree oo holes _- BL
Almond Bicycle —--. per doz. 2 65 HERRI alm ' Olive, 144 box 400 Arso. 48, i 1 Rat, spring eet 1 00
a aae. Ss won eee ee oes ae 475 Holland NG Lava, 100 bo box 11 00 Argo, 12, 3 = pkgs. 3 60 Mouse, spring Cee 1 00
125 Ib. seenia, Mixed, eer Herring Secnaen. oo 490 Argo, 8, 5 Ib. a 2 96 Sn ingiai 30
Filb . bags ------- 12 POTASH Mixed, h ie a 00 ummo, 100 box _--- 5 09 Silver Gloss Pe - 335 Large Galvz ubs
erts .... ’ Babbitt’s Mixed. alf bbls. 9 Sweetheart aw & 85 Elastic, 6 is .. 12% Medi ralvanized _
oe 32 2 doz. _-.. 275 Milkers oo “20 oar eee - 370 Tiger. 4 pkgs. .-_ 5 85 Medium Galvanized -_ : a
Wile - Milkers, halt bola. __ 1 10 Guanes’ Tar, 50 ige. 219 Tiger, 50 Ibs. —______. 3 30 salvanized ._. 6 50
--=---------- 60 FRESH MEATS ee ae wine * 00 vee Soa ey pee i Beene —
K. Norway .. 8 00 , 72s, box es lobe .
MINCE MEAT ee Beef S Ib. pails ee oe vie ie a Be io
Lawes Such, 4 doz 6 47 cola aes . a a 26 Cut Lunch —--———-——- 1 [a Williams Barber Bar, — 25 CORN SYRUP Double ge 0 oer _— 8 00
er, 3 doz a Med. Ste , 154%4@24 : . boxes .. 17 ams M , 98 60 Saas eas ¥ 50
L . case _. Med. Steers a a0 aS L ug, per I erless —
ibby, Kegs, wet, Ib. = oe & Hel. 6@18 = i ee me Corn Rien ie 5 50
+ do fe sents iouen ceases i) CLE - ue _____
Items From the Cloverland of Michi-
Gasometter Co.,
gan.
Sault Ste. Marie, Sept. 18—This
week the Soo is entertaining the
Methodist conference, numbering about
600 delegates. There are ample ac-
commodations and entertainment, but
the weather is anything but pleasant,
having rained every day during their
stay. The delegates, did, however,
have time to see the locks during the
little sunshine at times and many
went over the river to get their first
trip abroad. The wet and dry ques-
tion appears to have taken up much
of the discussion, but all were delight-
ed with the treatment received here
and departed with a wish to return at
some future date.
Alex Chalmers, of the Chalmers &
Burns Co., at Iron River, paid the Sco
a short visit last week, and called on
many of his old-time friends. Mr.
Chalmers was a Sooite for a number
of years prior to moving to Iron River
and noticed many improvements and
changes. He reports good business at
Iron River and does not regret his de-
parture to their present location.
L. C. Dyer, of Menominee, has sold
his grocerv stock to J. Hollbrook, who
will continue as ‘heretofore. Mr. Hol-
brook formerly lived ‘here, being en-
gaged in the hotel business.
Ray Hontoon has closed his store
at the State park, near Brimley, for
the summer and will devote his time
to the business at the Soo. Mr. Glea-
son took over the store and will con-
tinue selling groceries and confection-
ery for the present.
Energy rightly applied—get that,
rightly applied—is the thing which
brings success. It is the force which
removes obstacles and moves men to
climb faster and higher.
The Michigan Commercial secre-
taries held their convention here last
week. They all had a fine boat trip
down the Saint Marys River on Fri-
day and a banquet at the Country Club,
where dancing was also in_ order.
William Cummings, our local Civic and
Commercial secretary, came in for his
share of the fun. William has just re-
turned from his honeymoon and was
the recipient of a useful wedding pres-
ent from the delegates. A good time
was had bv all, who departed with
many pleasant memories of their stay
here. William G. Tapert.
—_2 2. 2>___
Retail Activity Now Gaining.
Activity in the garment and acces-
trades continues brisk and is
deemed to indicate that many retailers
are now meeting with good results in
sory
their offerings of the new merchandise.
The belief is quite generally held that
retail turn-over this month will show
big improvement over August. The
Federal Reserve figures showing a
steep decline in sales for the month, as
compared with last year, occasioned
considerable surprise, and retail au-
thorities were somewhat at a loss to
account satisfactorily for the size of
the drop.
ee ee
Hat Demand Has Good Start.
Cooler weather has helped men’s hat
retailers off to a much better start for
fall than was the case last year. Re-
ports to indicate that
the snap brim styles are in the lead as
manufacturers
The “better dresser,”
however, is said to be buying the hat
volume sellers.
with welt edge, narrow brim and high
crown. The Homburg type is taking
with the “extremely smart” consumer
held likely to meet with a
broader demand as the weather gets
cooler. Grays are strong favorites in
the color preference, with tans follow-
and is
ing.
—_-—esa__—_
Missed the Tradesman on the Coast.
Grand Rapids, Sept. 18—Enclosed
find check for $3 to pay for my sub-
scription to your valued paper.
A short time ago we returned from
a motor:trip to the West and it has
taken us some time to settle down to
our ordinary Grand Rapids life again.
I believe that, in paying your bill, IT
have squared myself all around. We
missed your paper very much while in
San Francisco. I heartily wish you
continued success. C. H. Jongejan.
Business Wants Department
FOR SALE OR RENT—A TWO-story
brick store building in Beardstown, Illi-
nois. Suitable for dry goods, clothing,
shoes. Choicest location in the city.
Store room sixty by seventy foot front.
Call or address owner, Phil Kuhl, 604
State St., Beardstown, Illinois. 941
FOR SALE—PARK PHARMACY, lo-
cated at 231 West Main street, only three
blocks from the sanitarium and in the
busiest section of Battle Creek. Stock
will be sold at mortgage sale September
24. Business has been established eight
years and is in ideal location for expan-
sion. O. E. Kewley, 57 Manchester St.,
sattle Creek, Mich. 942
For Sale—In Central Michigan, near
Grand Rapids, up-to-date hardware stock
and fixtures, new building. Business es-
tablished fifteen years in growing town
and farming district. Stock inventory
$9,600. Truck delivery from wholesale
houses, also two railroads. No competi-
tion. This will bear investigation. Ad-
dress No. 934, ¢/o Michigan Tradesman.
934
For Sale—An A No. 1 cash business
on U. S. 1381, handling confectionery,
souvenirs, gifts, ice cream, lunches. Only
business of its kind within forty miles.
Owner, having been ill for months, is
obliged to. sell. Address No. 937, c/o
Michigan Tradesman. 937
MACHINE SHOP EQUIPMENT—We
are dismantling our shops and selling at
bargain prices lathes, planers, drill press-
es, boring mills, large radial drill, punch
and shears, small tools of all kinds, wood
lathes, planers and bandsaws, electric
motors, 60 horse-power steam plant and
transmission; also new engines, steam
pumps, inspirators, lubricators, valves,
shafting, pulleys, hangers, etc., at less
than half cost. Butterworth & Lowe,
217 Huron, N. W., Grand Rapids, Mich.
938
MANUFACTURERS OF A PRODUCT
of thirty-seven years’ standing want to
hear from several salesmen able to take
a sideline that has held and built itself
where properly introduced. Men who
have been on their territory some time
and have made the smaller communities
closely are wanted. To several such who
appreciate the significance of tomorrow
and value a sound year to year addition
to income-—-we will give active co-opera-
tion, exclusive territory and full sales
credits. Give details; territory—how cov-
ered, lines, etc. Address No. 930, c/o
Michigan Tradesman. 930
FOR SALE—Or trade for farm—Cloth-
ing, gents furnishings and shoes. Fine
location, good trade. W. H. Parry, Vassar,
Mich. 909
CASH For Your Merchandise!
Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishings, bazaar novelties, furniture, etc.
LOUIS LEVINSOHN, Saginaw, Mich.
CASH FOR MERCHANDISE
Will Buy Stocks or Parts of Stocks of
Merchandise, of Groceries, Dry Goods,
Shoes, Rubbers, Furniture, etc.
N. D. GOVER, Mt. Pleasant, Mich.
Consult someone that knows
Merchandise Value.
GET YOUR BEST OFFER FIRST.
Then wire, write or phone me and I
will guarantee you in good American
Dollars to get you more for your store
or plant of any description.
ABE DEMBINSKY
Auctioneer and Liquidator
i34 So. Jefferson Ave., Saginaw, Mich.
Phone Federal 1944.
Buyers inquiring everyday—
a
Sand Lime Brick
Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer
Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CO.
Saginaw.
Ciccmaii
32
INDEPENDENT MERCHANTS.
Their Opportunity Greater Than Ever
: Before.
The independent merchant with rea-
sonable capital, utilizing new methods
and taking advantage of present condi-
tions, has a greater opportunity than
ever before, according to a statement
by the Director of the Bureau of For-
eign and Domestic Commerce, Dr.
Julius Klein, made public by the De-
partment of Commerce Sept. 17. Dr.
Klein’s statement, made in connection
with a survey published by the De-
partment in booklet form, asserts that
the independent merchant has a secure
position in modern business develop-
ment.
Government sources of trade infor-
mation as an aid to the small business
man are emphasized by Dr. Klein as of
real practical value. These sources are
pointed out in the Department's
pamphlet.
The full text of the statement fol-
lows:
The status of the small independent
merchant in our present commercial
structure is a subject which has re-
ceived much attention of late from
economists and students of business
problems. In a pamphlet issued to-day
by the Commerce Department entitled
“Practical Aids to the Independent
Merchant,” the question as to whether
he has a secure position in the devel-
opment of business ip this country is
not only answered emphatically in the
affirmative but it is pointed out that
“the resourcefulness and freedom of
action of the individual will always go
far toward offsetting the advantage of
large-scale operations of the more com-
plicated organizations.”
However, the fact is emphasized that
in this era of changing business meth-
ods the merchant who refuses to con-
sider the new order of things must give
ground to his more efficient competi-
otr. The independent business man
with reasonable capital willing to util-
ize new methods and take advantage
of new conditions has a greater oppor-
tunity to-day than ever before.
The independent merchant who func-
tions intelligently as purchasing agent
for his community has a distinct oppor-
tunity to render a real social service.
The principal innovation introduced by
the large corporation is the newer type
of management and the recognized
value of large-scale economies; but big
business has no copyright on profitable
methods and mere bulk is by no means
necessarily synonymous with efficiency.
The small business man who is striv-
ing to keep pace with changing condi-
tions is often hampered by not know-
ing where to go for the trade informa
tion he wants. There are in the Gov-
ernment service vast sources of knowl-
edge of real practical value to him. It
was for the purpose of pointing out
these sources that the Department of
Commerce decided to compile a bro-
chure briefly outlining the ways ir
which it can be of value to American
business men, particularly to those
merchants who do not have the facili-
ties to carry on special investigations
or to collect information on their own
account. The Department, it is pointed
MICHIGAN TRADESMAN
out, functions to assist business by un-
dertaking, in full co-operation with
those to be served, the fact-finding in-
vestigations which business men, either
collectively or individually, cannot con-
duct to better advantage for them-
selves.
Among the problems which the De-
partment is studying and which are
perhaps of greatest interest to the in-
dependent merchant are those dealing
with retail distribution and marketing.
Mass production has brought about re-
markable changes in merchandising
during the last quarter century, chang-
es which have tended to upset methods
of distribution which are deemed fixed
and unalterable.
The old order of wholesaler, jobber
and retailer has developed into a some-
what confusing system where manu-
facturers are retailers, wholesalers own
or control reta?l stores, and retailers
own wholesale establishments. This
confusion which exists in connection
with distribution complicates the prob-
lem of efficient business administration
and gives rise to a certain amount of
distrust among the consuming public.
The Commerce Department has found
upon investigation that nearly a million
business men in this country do a vol-
ume of business hardly large enough
to provide the facilities for the study
of their several problems. Small busi-
nesses naturally cannot afford to main-
tain their own research departments on
the scale necessary and must depend
on the Government for fact-finding
service and co-operation.
The “elimination of the middleman”
is a meaningless expression, it is point-
ed out, because the functions of the
middleman have to be performed
whether by individuals or by branches
of the chain store organizations.
Whether the individual middleman will
continue to operate to the best advan-
tage depends largely upon the conduct
of his business.
Recent studies by the Commerce De-
partment have shown that the profits
of many wholesalers and retailers alike
being dissipated through practices, such
as the handling of unprofitable items,
soliciting unprofitable customers, striv-
ing for volume without regard to costs
and the use of uneconomic credit prac-
tices. In a wholesale grocery analysis
prepared by the Department it was
discovered that one wholesaler carried
2.100 separate items in his inventory,
although four items accounted for
nearly one-half of his total sales. At
the same time representative grocery
chain store warehouses handling a
much larger volume of business includ-
ed only 700 items. Moreover the chain
stores secured stock turnovers of 20
times annually while the wholesaler
had a stock turnover of only seven
times. It is obvious from this that the
mark-up of this wholesaler based on
the average expense of doing business
would necessarily cause certain items
to béar a disproportionate share of the
operating expense.
An analysis of wholesale hardware
overations made by the Department re-
vealed one case where a wholesaler
increased his dollar profits 35 per cent.
by dropping his unprofitable accounts
which amounted to half the total, cut-
ting his sales territory by a third, and
reducing his inventory almost one-
half.
A study recently issued on the sub-
ject of analyzing retail selling costs re-
vealed that certain commodities cost
nearly three times as much to sell as
others. Another study into retail
profits through stock control shows
how one progressive merchant was
able to solve many of his problems by
means of a simple method of record
keeping through which he was en-
abled to pick out and discard those
items for which there was jittle or no
demand. Idle merchandise, it is point-
ed out, with its accumulating burden
cf costs for storage, interest, insurance,
taxes, shrinkage, depreciation and ob-
solescence can make it difficult and
frequently impossible for a merchant
to remain in business unless the ac-
cumulated burden is passed along.
Among the many subjects in ‘the field
of retail merchandising which have re-
ceived the attention of the Commerce
Department are credit and delivery,
measuring the market, store location,
store planning, educating the sales
force, co-operative advertising, depart-
ment leasing and vehicular traffic con-
gestion.
An enquiry -unit in the Domestic
Commerce Division of ‘the Department
is equipped to make special researches
and to answer a diversity of questions
on specific business problems. This
service section, which acts as a clear-
ing house of information on all phases
of domestic trade, receives a great vol-
ume of requests, particularly from
small business men, for information on
eficient methods of store operation,
trade practices, credit policies, install-
ment buying, stock turnover, plant lo-
cation, co-operative buying and_ vari-
ous other subjects.
Business men are urged to take even
greater advantage of the unique and
varied advantage of the Department of
Commerce to help solve their com-
mercial problems. The pamphlet which
has just been issued gives a brief out-
line of the different ways in which the
Department can be of practical assist-
ance. It can be obtained without cost
upon request to Washington or from
the offices of the Bureau of Foreign
and Domestic Commerce which are lo-
cated in most of the commercial cen-
ters of the country.
—_2++___
Gabby Gleanings From Grand Rapids.
Grand Rapids, Sept. 18—The transfer
of the Thomas stores to the Kroger
Grocery and Baking Co. has been ac-
complished, so far as title is concern-
ed. The situation is somewhat com-
plicated by the announcement made by
the A. & P. Co. that every store
vacated by Thomas and abandoned by
the Kroger Co., will be taken over and
occupied by the A. & P. Co.
Cleveland L. Vander Boegh suc-
ceeds William E. Gibson as house
salesman for the Worden Grocer Co.
Mr. Vander Boegh was born on a
farm a mile and a half North of Hud-
sonville Nov. 1, 1885. He worked on
his father’s farm and attended school
until he was 16 years of age, when he
entered the general store of L. M.
Wolf, of Hudsonville, as clerk. He
remained in this position three vears,
when he came to Grand Rapids and en-
tered the employ of the Worden Gro-
cer Co. as warehouseman. He was
soon promoted to the position of as-
a an
September 19, 1928
sistant shipping clerk, which he held
until Saturday night of last week. Mr.
Vander Boegh was married June 30,
1910, to Miss Blanche G. Stenger, of
Hudsonville. They have two children
—a son 16 years old and a daughter 11
vears o'd. The former is a student at
Junior college and looks forward to a
career as structural engineer. The
family reside in their own home at 511
South Dickinson street. Mr. Vander
Boegh is a member of the South Con-
gregational church, which he serves in
the capacity of trustee. He is a mem-
ber of Malta Lodge, F. & A. M., and
looks forward to further advancement
in the future. (Mr. Vander Boegh owns
up to but one hobby, which is base
ball. He is an ardent fan. It goes
without saying that Mr. Vander Boegn
will be a decided success in his new
position.
— 7.2 >___
When On Your Way, See Onaway.
Onaway, Sept. 18—Owing to the in-
crease in the enrollment of the Onaway
high school an addiitonal teacher has
been employed. The same applies to
the kindergarten department. Supt.
Schoenhals has perfected his organiza-
tion and every department is running
harmoniously in full blast.
With an increase of 45,000 dozen
garments over 1927 the garment fac-
tory requires additional help to take
care of the production. Housing con-
ditions are good in our little city and
food production equal to the demand.
Albert G. Heath, of Chiacgo, now
resorting at Harbor Springs, expresses
his interest in Onaway scenery and
vicinity by selecting some hand color-
ed views of the surroundings, mostly
landscapes and marine views when the
foliage was at its best and the skies
and sunsets as only Northern Michi-
gan can furnish them. It is interest-
ing to know that reports forwarded by
visiting tourists are emphatically 100
per cent. good.
Daily service on the Onaway-Lob-
dell Railway lines creates considerable
attention from the numerous Onaway
visitors. The sidegear logging engine
is much different from the ordinarv
lecomotive and the long train loads of
logs coming into town is another sight
which cannot last many years longer.
Logging operations performed from
the felling of trees, skidding, steam
loading, etc., is a sight enjoyed by
many who have heretofore only see
the pictures. A hearty meal in a revi
lumber camp cook shanty cannot be
duplicated by the best hotels, because
in the woods the apnetite is furnishe-l
with the meal.
‘When on your way, see Onaway.
Squire Signal.
—_————_< <0 ae
Hotel Men Approve Hotel College
Course.
The annual convention of the Mich.
izgan Hotel Association was held at De-
troit last Friday and Saturday.
The Association expressed approval
of the course in hotel management
which is being inaugurated at Michigan
State College this year. Students in
these classes will receive theoretical
training during the school year and
will work in various hotels during the
summer holiday season to obtain prac-
tical experience.
H. William Klare, manager of the
Detroit Statler, chairman of the edu-
cational committee of the Association,
took an active part in planning the
proposed college course.
The members dined at the Hotel
Stevens on Friday noon and enjoyed
a carnival dinner at the Book-Cadillac
in the evening. Saturday the members —
lunched at the Hotel Statler and dine:1
at the Hotel Fort Shelby in the eve-
ning.
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"
IBBS
ASH E CARRY
ROCERY.
“THE BIGGEST LITTLE STORE IN TOWN”
OAVID GIBBS. PROP
LUDINGTON, MICH.,
Aug. 6, 1928.
Mr. E.A. Stowe, Editor,
Michigan Tradesman,
Dear Mr. Stowe;
Inclosed find our check for $3.00 for
which we wish to renew our subscription to
the "Michigan Tradesman".
To say the least we certainly do enjoy
the "Tradesman", and we would not xnow how
to spend the week that did not bring its
issue of your paper.
As to the chain store situtation, we believe
that you are to be the Moses who is to lead the
grocermen out of bondage into the Promised Land.
You certainly have given them hades, and keep
{t up because you'll win yet; you'll make them
so ashamed of themselves for defrauding the
public that they'll sell out.
Thanking you for your interest in the
independent grocer,assuring the choicest
biessings of God and man on your life and
labors, we are,
Very truly yours,
“GIBBS ' CASH & CARRY GROCERY" :
Lp ecicl) $LLEEa_
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The Mill Mutuals Agency
Lansing, Michigan
Representing the
Michigan Millers Mutual
Fire Insurance Company
(MICHIGAN’S LARGEST MUTUAL)
and its associated companies
Pd
COMBINED ASSETS OF GROUP
$45,267,808.24
COMBINED SURPLUS OF GROUP
$17,368,052.31
Fire Insurance—All Branches
Tornado Automobile Plate Glass
20 to
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SAVINGS MADE
Since Organization
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