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Forty-sixth Year GRAND RAPIDS, WEDNES DAY, SEPTEMBER R 26, 1928

 

 

 

 

aa

 

Things Divine

These are the things I hold divine:

A trusting child’s hand laid in mine,
Rich brown earth and wind-tossed trees,
The taste of grapes and the song of bees,
The welcome smile on neighbors’ faces,
Cool, wide hills and open places,

Lilacs blooming, a drowsy noon,

A flight of geese and an Autumn moon,
Rose-red dawns and a mate to share
With a comrade soul my gypsy fare,

A waiting fire when the twilight ends,
A gallant heart and the voice of friends.

Jean Brooks

 

 

 

 

 

 

 

Number 2349

 

 

 

 

 

 

 

With the Puce
Established

through the manufacturers’
advertising

your selling cost is less and profits
more. Your customers recognize
that the price is right when it is
plainly shown on the label and
in the advertising as it is in

Baking
Powder

Same Price

25 ounces for 25c

for over 3§ years

  

You save time and selling expense
in featuring such brands as K C.

Besides your profits are protected.

Millions of Pounds Used by Our

Government

ie

OTTAWA at WESTON

st

 

WoRrRDEN GROCER COMPANY
The Prompt Shippers

 

 

You Can Guarantee

Morton House

COFFEE

We Stand Back of Every Package

 

 

WoRDEN (GROCER COMPANY

Wholesalers for Fifty-nine Years
GRAND RAPIDS

THE MICHIGAN TRUST COMPANY, Receiver

PUUUDDENOUUDGESUEES90S 3200000 GOCCUGTOCCECSEOUEECETEATOEEOUCTEO EOE CTE OCTET UEP

 

 

 

 

 

 

 

Climb on the Band Wagon

SELL NUCOA

HE AMERICAN PEOPLE are coming to realize
that margarine is a delicious, nutritious food
they cannot afford to overlook.

In the years 1922 to 1927, the consumption of
margarine increased 46%. In the same period
the consumption of vegetable margarine doubled.

Nucoa Nut Margarine, an exclusively vegetable
margarine, is the fastest-selling brand in the en-
tire margarine field. Sales this year will run con-

siderably over 50,000,000 pounds.
Get aboard the vegetable margarine band wagon.

Sell Nucoa.

The Best Foods Inc.

297 Fourth Avenue, New York City

NEW YORK CHICAGO SAN FRANCISCO

 

 

 

 

“4

 

 

 

 

  
 
  

ys ey

 

 
    

 

Forty-sixth Year

GRAND RAPIDS, WEDN NES

SDAY, SEPTEMBER 26,

1928 Number 2349

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office | the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAVER, Frank, free and
fearless for the good that we can do. Each issue com-
plete i in itself.

DEVOTED TO he bane interests 13 of business men,
SUBSCRIPTION RATES a areas welioes $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
sach. Extra copies of current issues, 10 cents; issues a
nonth or more old, 15 cents; issues a year or mcre
rid, 25 cents; issues five years or more old 50 ce..ts.

 

Entered September 23, 1883, at he Ponciies afte rar wd
Rapids as second class matter under Act of March
3, 1879.

“JAMES } M. “GOLDING
Detroit Representative
409 Jefferson, E.

GOLD STARTS TO COME BACK.

While exports reported in the for-
eign trade figures for
during the week, went ahead some $3,-
(00,000 over the July total,
than the usual month-to-month
gain shown. At $381,000,000 the dollar
volume was $6,300,000 over that of the
On the
imports sagged $21,800,000 un-
der the figures for August, 1927,
the value of incoming shipments last
month placed at $347,000,000.
orable balance on foreign trade for the
amounted to $34,000,000.
first eight months of

Aveust, issued
there was

less

same month last year. other
hand,

with
The fav-

month
the
year exports have gained $54,088,000
over the 1927 figures and imports have

For the

- dropped $60,679,000. The favorable
balance now stands at $386,272,000 <

against $271,505,000 a year ago.

For the first time in a year
was an inflow of gold registered for
the month. The
has amounted to half a billion and has
been chiefly responsible for the tight-
The excess

there

loss over the year

ening up of money rates.
of receipts over shipments of the metal
was $747,000.

tracting funds
But against this
ment, which would make for an easing
is the latest speculative out-
the which

will have an opposite

High money here is at-

from foreign centers.

favorable develop-
in rates,
market,
effect.

burst in security

 

PART- LINE NE COMPETITION.
The biggest competitor of the hard-
depart-

aside from the

is not the avowed hard-

ware dealer,
store,
store. but the chain store in al-
most every line that is encroaching
more and more on the hardware field.

Lines such as cutlery, automobile
accessories, electrical appliances, alarm
clocks, safety razors and_ paints
being handled by various organizations
such as drug chains. These are the very
lines that carry the greatest profit for
the hardware dealer.

Chains such as Woolworth’s carry
Jarge quantities of the cheaper grades

ment
ware

are

auto supplies,

The chain drug store com-

of builders’ hardware,
and toys.
petes in the sale of sporting goods,
several profitable lines of general hard-
ware, a few automobile accessories and
The United
Cigar store goes in for such hardware

one or two toy leaders.
items as alarm clocks,

stands and

razors, smoking

other specialties. Chain
department stores carry house furnish-
ings and paints with the probability
of entering the general hardware field.

All of these are satisfied to Iet the
short-profit items stay in the hardware
store. so little
wire, rope,
that they

There is money to be

nails, harnesses

like

made on

and the wisely ignore

them.

 

USELESS ORGANIZATION.

If there ever was an organization
which had outlived its usefulness and
should be consigned to the scrap heap
without the formality of a decent
burial, it is the National Wholesale
Grocers Association.

It has never done a single construc-
tive thing for the independent grocer.
It has played into the hands of the
chain store ever since it came into
existence.

Its pretended friendship for the reg-
ular retailer is a delusion and a sham.

Its belated efforts to “help” the in-
dependent merchant are so puerile and
futile as to excite the disgust and deri-
sion of every sane and sensible mer-
chant in America.

Having misused its power and dis-
sipated its energies in creating hard-
ships for the legitimate merchant, in-
stead of pointing the way to better
conditions, the organization should
seek the repose of the grave with as
little ceremony as possible.

 

THEY CAN BE TOO ‘SHORT.
Brief,
holding
tions in September instead of June or
July, Albert
Shaw. The proposal is one of those

businesslike campaigns, insur-

ed by the nominating conven-
as now, are urged by Dr.

suggestions that need to be considered
with some care before being adopted.

Ordinarily a campaign of six weeks
or even less would be adequate. But
a change of this kind is to be judged
not on the basis of what is usual but
with reference to emergencies.

Dr. Shaw

campaign of

‘doubtless remembers the
1896
with which it is remembered by

with the vividness
any
one who took an interest in politics.
A post-convention contest of six weeks
would have been entirely too short
for the campaign of education that was
called for by the issue of free silver.
Nothing
could have sufficed to explode the er-
rors of fact and the fallacies of reason-

ing which marked the free silver argu-

but a thorough discussion

ment.

SEPTEMBER.
September is the month when sum-
Nomiinally the
weeks of September are the

mer flirts with autumn.

first three

last three weeks of summer, but in
fact summer days alternate with au-
tumn days at the sweet will of both

all through September and even later.

True, we have seasons, but they are

Nor is. each
despite its undeniable

not absolutely fixed.

month, individ

uality, a fixed subseason. Thus it ts
which,
lads

half bronze, with

with temperamental September.

human, would be a fair,
half

tawny,

were it

with hair flame,

eyes now now mistily, lan

guorously wistful and always full of

mystery, like her bewitching smile.

The barberry bushes show ripening
fruit; the

own; the

goldenrod comes into its

reddening marshes. show

deeper tints even at high day; the pre-

sunset shadows enrich and dignify na-

ture’s array of bush and tree top; the
rich, heavy air of recent dog days flees
before the crisp, clear atmosphere

Yet

and on,

West wind.
with us, off

driven by the August
is still

standing the

notwith-
calendar, and the leaves
fall late this year) take

time in

(which seem to

their full turning color.

And the September rains! For, like

April, this is a month of smiles mingled
with tears, albeit not childlike smiles
and tears but those of temperamental

maturity. Yes, the September rains are

things to conjure with!
We or expect and often get the

regular old ‘line storm,” which is due

on or about the autumnal equinox and

which is the tempestuous herald of a

beautiful season, but there are others

up September's copious sleeve, banish-

ine straw hats from the street and
often sadly interfering with September
Not
showers are these, nor yet, as

like
simply

outings. like summer’s. drizzly

a rule,
storms. they

summer's. electrical

mean business in these pour

downs — the business of getting the
out of the air
ground. Well, we
don’t like ’em.

the fairest feature of September's

humidity and into the

need ’em, but we
They do not constitute
fair
face.

For many of us Septeml yer’s associa-

tions run in aloof

directions from na-
ture’s pointings. Above all, it is the
month when the year’s work, inter

begins. Schools
find Mr.
The

of production again revolve with wont-

rupted vacations,

re-open and you can Smith

or Mr. Jones in his office. wheels

ed rapidity and the streets are jammed

with the chariots of commerce. Even
even the current Presidential
had it spell,
but now, now oratorical lips do open

politics,
campaign, has yawning
for more than soporific purposes.

and go,
two Septembers are precisely the same.

Septembers come yet no

 

V this passing September

of 1928 w ire greeting one the ex-

ct like of which w neve all see
again, Lets make t! most of it

 

PROCEEDING CAUTIOUSLY.

Tradesman readers time to
the communication from Wash-
ington on page 7 of this week’s issue

a"

; who take
read
will note the care and thoroughness
with which the proposed
to the Clayton act

amendment

is being prepared

Con-

con-

previous to its presentation to

which would
tribute to its forcefulness and efficiency
is being taken with due appreciation

of the

gress. Every step

 

eriousness of the situation.
When the draft of the proposed amend-
ment is finally completed and has re-
ceived the approval of all the govern-

mental bod

 

which will have to do
ministration and enforce-

; L : ~ ?
in the event of its

with its ad
enactment, it

will be handed to Congress with the

 

 

assurance that it is the last word in
the determination to place the chain

stores where they wil! have no possible

 

  

 

advantage in buying over the inde-
pendent merchant

COMPULSORY FOOTWEAR.

Portugal has prohibition — prohibi-
tion of | eet. The law goes into
effect technically on October 1. How
far it will » into effect actually 1
mains to be seen.

For in Portugal there are peo-
ple, men and women, who have been

accustomed to walk

barefoot.

through the streets
Suddenly to buy—and we

~shoes, thus
lifetime, to say nothing of the lifetime

of one's ancestors, 1s

 

which political

 

 

 

say may provoke another rev n.

Was it for th yaretooted
guese will ask themselves, that we
threw out the monarchy and set up a
tepublic? It ts “d a paradox that
in so persona! ras di s people
should have greater freedom und i
king than under a president.

It looks very much as if we were
destined to hear about bootleg bare
feet in Lisbon.

cece cae eee ages

Xs a rule the chain shoe stot ir-
ries only the styles, size for
which there is a ready de No
attempt 1s made render any service
and the custemer can take what is
offered er run along. Independent re-
tailers have a trem advantage

endous

 

in their ability to explain t value of
their goods and give the customer the
proper style and fi Larger stores,
with facilities for credit, create addi-

tional business on that score. Delivery,

 

while not so important in this field,

nevertheless goes far toward establish-

ing a permanent customer list.

 

2

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion. \
Last week the Realm published a
letter from a merchant at Norwalk
who had been victimized by two sharks
who claimed to represent the Con-
solidated Tobacco Co., Flat Iron
Building, New York City. We stated
in our reply to the letter that every
indication lead to the belief that the
men were cheats and frauds. Subse-
quently appeal was made to the police
department, postmaster and Better
Business Bureau of New York, all of
whom report that there is no concern
known as the Consolidated Tobacco
Co. in the Flat Iron Building. In
view of these disclosures, Realm again
advises its mercantile friends to beware
of these sharks and kick them out of
their stores if the skunks put in an ap-
pearance. It is a little unfortunate
that Mr. Matthews did not secure the
license number of the car driven by
these cheats, so we could have publish-
ed that information in connection with
the warning notice.

The Secret Service has issued a de-
scription of a new counterfeit $20 Fed-
eral Reserve note, made public Sep-
tember 19 by the Department of the
Treasury. The full text of the descrip-
tion follows:

On the Federal Reserve Bank of
Cleveland, Ohio; 1914 series; check
letter “H’”: face plate No. 208; back
plate No. 980: Frank White, Treasurer
of the United States; A. W. Mellon,
Secretary of the Treasury; portrait of
Cleveland.

This counterfeit is printed from
etched plates on bleached genuine
paper. The face appears to have been
printed too heavily, causing the lathe-
work in the border to lose some of the
fine line effects, while the portrait is
not clearly produced and should at-
tract attention immediately.

The numbering is executed irregu-
larly and heavily, the specimen at hand
bearing number D34280506A. The back
coloring is in a bright green tone.

This note is the handiwork of the
counterfeiter responsible for the coun-
terfeit on the same bank described in
Circular Letter No. 579.

Saginaw, Sept. 20—I recently enter-
ed into a contract with the Dollar Sign
and Service Co., of Grand Rapids to
furnish me a number of street signs,
paying their representative $9 in ad-
yance. This was last June. I have
written the concern several letters and
received no reply. Can you help me?

Glen E. Whaley.

The street address stated in the con-
tract is given in the Grand Rapids city
directory as the residence of Bernard
F. Siterding. We called him to the
office and he said he recently rented a
room in his home as an office for G. M.
Gerrie, who did business under the
name of Dollar Sign and Service Co.

Sitterding said Gerrie had given up
the room and transferred his head-
quarters to Detroit, where he now re-
sides. Sitterding says he does not
know his Detroit address. We will un-
dertake to get in touch with him
through the Detroit Better Business

MICHIGAN TRADESMAN

Bureau, police department and post-
master at Detroit.

The Automatic Burner Corporation
and the A. B. C. Oil Burner Sales Cor-
poration, of Chicago, manufacturer of
burners for heating buildings, have
been ordered by the Federal Trade
Commission to discontinue misrepre-
senting that their “A. B. C.” burner
has, by tests made by the Department
of Agriculture, been given a high rat-
ing of efficiency, and from in any man-
ner advertising that the Department of
Agriculture has promulgated the re-
sults of any tests concerning the re-
spondents’ oil burner, or of compara-
tive tests between their burner and the
oil burners of other companies.

The order was entered under Rule 3
of the commission after the respond-
ents made known they had ceased pub-
lication of advertisements of the char-
acter complained of, had no intention
of resuming such publication, and de-
sired to waive hearings and not to fur-
ther contest the proceedings. They
consented that an order to cease and
desist be entered against them in ac-
cordance with Rule 3.

The order requires the company to
cease and desist “from in any manner
directly or indirectly representing or
advertising that ifs A. B. C. burner has
by tests made by the United States
Department of Agriculture, been given
a rating of an ‘over-all efficiency of
over eighty per cent,’ or ‘topped all
other burners,’ or that as the result of
any such tests made said burner was
“first in United States Government
tests,’ and from in any manner adver-
tising or representing that the United
States Department of Agriculture has
promulgated the results of any tests
concerning the oil burners of said re-
spondents, or of comparative ‘tests be-
tween their said oil burner and the oil
burners of others.”

The Department of Agriculture in
1925 undertook tests of various oil
burners including those made and sold
by the respondents. However, due to
lack of proper equipment and to other
conditions, these tests were not regard-
ed by the department as conclusive and
the results were not compiled as final
nor given the sanction of the depart-
ment. In conducting the tests fifty-one
separate “runs” were made for each
burner tested and the runs showed
great variations so that the only result
that could be regarded as of fair value
was an average of the fifty-one runs
made as to each burner.

The Commission found that among
the burners so tested in fifty-one runs
was tthe respondents’ A. B. C. burner.
They employed a person formerly con-
nected with the Department of Agri-
culture, who had been engaged in mak-
ing these tests, to prepare a report for
them. In the report was fully tabu-
lated the result of only one run, which
was the run showing the highest de-
gree of efficiency of any of the runs as
to the respondents’ burner. The re-
port was widely circulated, the Com-
mission found, with the effect of creat-
ing the impression that it presented a
fair compilation and analysis of the
complete test, and that, as such, it had

been duly promulgated as a Govern-
ment report.

Using the report as a basis the re-
spondent companies advertised in a
trade paper of general circulation that
as a result of the tests made the “A.
B. C.” burner had been officially proven
and stated by the Department of Agri-
culture to have an “over-all efficiency
of over eighty per cent.,” and “topped
all other burners,” when the truth was
no such proof or comparison was made
by the Department of Agriculture and
the matter so used in advertisements
was false and misleading. This sort of
misrepresentation was held by the
Commission to constitute unfair meth-
ods of competition within the meaning
of Section 5 of the Federal Trade Com-
mission Act,

 

The usual type of a forged check en-
dorsement occurs when the name of a
person, to whom the check was drawn,
has been fraudulently endorsed thereby
enabling the endorser to obtain the
money through a criminal act. Apply
hypothetically such a case to yourself.
Suppose you issued a check for $500,
payable to John Smith and the check
was intercepted or obtained in some
manner before John Smith, to whom
you drew the check, endorsed it. The
party obtaining the check fraudulently
endorsed the name of John Smith and
obtained the $500. Where is the re-
sponsibility in such a case as defined
by law? The responsibility lies first
with the criminal who fraudulently en-
dorsed ithe check and thereafter with
subsequent endorsers of the check.
Therefore, if you draw a check and the
name of the person or firm to which
it is drawn is forged, the ¢heck be-
comes inoperative, is without author-
ity and cannot be legally charged to
your bank account.

The relation between a bank and a
depositor is that of debtor and creditor.
The bank owes to the depositor the
amount on deposit. The bank acts at
its peril if it pays to anyone other than
the person whom you designate to re-
ceive the money, or to a lawful subse-
quent holder. On being asked to cash
a check, a bank, firm or individual, has
the right to enquire whether the en-
dorsement is authentic. And for a very
good reason. Whoever honors a check,
or who is a subsequent holder thereof,
may go back to a prior endorser, who
endorsed subsequent to the forgery, for
reimbursement if it is found that it was
fraudulently endorsed when cashed.
As far as the person who drew the
check is concerned, he is without re-
sponsibility. The fraudulently endors-
ed check has become inoperative and
therefore not legally chargeable to his
bank account unless he has been a
party to the fraud, or unless the de-
positor has acted negligently after the
return of his cancelled checks, in which
case the forgery insurance would be of
little or no effect anyway.

The bank is bound to know the sig-
nature of the depositor and is protect-
ed in making payments only against
checks signed with the genuine signa-
ture of the depositor. The burden is
on the bank to establish that the signa-

September 26, 1928

ture is genuine. The depositor is un-
der no legal obligation to use protec-
tive devices to prevent forgery of sig-
nature, but is encouraged, upon reasons
of prudence and co-operation, to do
so, Insurance grants little, if any,
more protection to the depositor
against loss by reason of forged signa-
ture than is already given to him by
the law and the solvenccy of the bank
of deposit. About 45 per cent. of the
cases of forgery of checks is in connec-
tion with forged signatures. It is es-
timated that 50 per cent. of forgeries
are caused through forged endorse-
ments, The liability of the depositor
and the liability of the person whose
endorsement has been forged are both
covered by the same section of the
Uniform Negotiable Instruments Law
which governs the liability of a de-
positor whose signature has been forg-
ed. This section reads as follows:

“Where a signature is forged or
made without authority of the person
whose signature it purports to be, it is
wholly inoperative, and no right to re-
tain the instrument, or to give a dis-
charge therefor, or to enforce payment
thereof against any party thereto can
be acquired through or under such sig-
nature unless the party, against whom
it is sought to enforce such right, is
precluded from setting up the forgery
or want of authority.”

A depositor, of course, does not
guarantee the signature of subsequent
parties to the check. The indorser may
be a stranger to him. In general, he
is liable to every person who acquires
ownership of the check through a valid
chain of title and his bank is justified
in making payment to any such person,
But under the law a forged endorse-
ment is “wholly inoperative” and con-
fers no right to retain the instrument
or to enforce payment against the
drawer of the check. A _ bank, there-

’

fore, that acquires a check through a-

forged endorsement cannot enforce
payment against the depositor who has
drawn the check. Nor can a bank en-
force payment against an endorser
whose signature is forged. The forged
signature is equally inoperative against
the endorser and the maker of the
check, The bank acquires no right to
retain it or to enforce payment, ex-
cept as against persons endorsing sub-
sequent to the forgery.

The same considerations apply to the
use of protective paper and devices as
in the case of forged signatures. The
failure to use such methods of protec-
tion against forgery does not render
the depositor or holder of the check
liable. It is, however, desirable that
all reasonable methods, that are not
unduly expnsive or burdensome, should
be adopted so as to prevent the dis-
turbance to business that ensues from
forged checks, and also to avoid pos-
sible expense of litigation. The fact
should be noted that forgery insurance
policies do not undertake to pay the
expense of defending suits brought
against the depositor or endorser. In
other forms of insurance it is usual for
the surety company to defend the suit
through its own counsel and at its own
expense, The expense of litigation

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

September 26, 1928

MICHIGAN

TRAD

ESMAN

 

would not be included within the loss
covered by policies of insurance against
forgery.

 

Our conclusion is that forgery in-
surance for the depositor is not prac-
tically warranted by the risks arising
out of the forgery of signatures or en-
dorsements. Anyone intending to pur-
chase such insurance should be ac-
curately advised of his liability under
the law. If it is intended to impress
him with the exceptional case, he
should be informed of the extent to
which the policy of insurance protects
him against liability in such case. He
should also know that in an action be-
tween himself and the bank, the bank
is under the obligation to prove that
the signature or endorsement is genu-
ine, while in an action against a surety
company, it is incumbent on the depos-
itor or owner of check to prove that
signature or endorsement was forged.
He should also understand that the ex-
pense and burden of litigation is not
assumed by the surety company, and
that if there is any question of liability,
he will not spare himself the annoy-
ance of a law suit.

We do not assume to predict what
would be the practice of any particular
surety company, but there is the pos-
sibility that the surety company might,
particularly in the case of a large loss,
test the question of its liability by re-
quiring the depositor to bring suit
against the bank. And always the at-
tention should be definitely centered
on the universally adopted provision of
the law which makes the bank abso-
lutely liable except in the rare instanc-
es. where a depositor or endorser,
through his own negligence precludes
himself from setting up the forgery.

——_—.>o__—_

Unique Handbags Shown For Fall.

Handbags are getting increasing at-
tention from most women and the de-
signers and manufacturers have re-
sponded accordingly. New bags are
appearing almost weekly. When a
shoe designer offers an unusual color
combination, the bag makers im-
mediately follow with a corresponding
pattern. One new costume presents a
strinking instance of the vogue for
having everything match. The shoes
are of tweed or covert cloth, the same
as the suit, while the handbag is of the
same fabric but trimmed with the
leather used in the shoes.

Flat pouches and soft envelope styles
are very smart at the moment. The
sizes appear to be confined to the
medium and slightly larger squares and
oblongs. In some the frames are in
evidence and in such cases are mostly
of composition, They show much
thought in the designing of the clasps.
A tailored bag of black lizard has a
leather-covered metal frame with a
top piece in a bright gold finish and
with an artistically shaped clasp in a
pyramid design. This clasp, instead of
being released by pressing from either
side, must be slid along the frame to a
certain distance where it automatically
stops and the bag opens. This type of
clasp is expected to keep the bag from
falling oven even under the most try-
ing shopping conditions.

Chains are being shown this season
in new link designs. One medium-
sized pouch bag with stiff frame has a
double chain handle finished with
bright gold,

~~» 2
Consumed Some Food at a Wedding.

Advices from Ciripas, Jugoslavia, de-
scribe a wedding breakfast which must
have lasted several days:

“More than 200 relatives were on
hand for the wedding breakfast wheu
Magdalena Weber and Jacob Konitz
were married. The bridegroom furnish-
ed the food and, when the guests de-
parted, found that he owed the grocer
for the following items: two cows, four
pigs, 300 chickens, 30 geese, 40 turkeys,
450 pounds of flour, 100 pounds of but-
ter, 50 quarts of cream, 125 pounds of
cheese, 2,000 eggs, 10 hogsheads of
beer, 1,000 bottles of wine and 1,500
syphons of soda water.”

——__»> ~~
The Real Uses of Tears.

Tears are a salty fluid secreted in
the eyes to moisten them, facilitate
their motion and keep the eyeball clean.
Under normal conditions the tear
glands do not secrete more fluid than
can be taken off by the duct which
passes into the nose. When we cut an
onion a very volatile chemical is re-
leased. Small particles, invisible to the
eye, get on the eyeballs and cause irri-
tation. Immediately the tear glands
flood the eyes with tears to wash away
this objectionable chemical. There is
a belief that if a pin is held between the
teeth while peeling onions the eyes
will not be affected.

—_2> +> -o--—__-

Muffler Demand Expands Slightly.

Retailers have been a little more ac-
tive lately in placing orders for men’s
mufflers, although total business to
date is not credited with being par-
ticularly large. Indications are that
woven silk types will dominate. The
unsatisfactory development of early de-
mand last year, coupled with slowness
this year when the lines were opened,
has caused a reduction in the number
of muffler manufacturers. Those re-
maining have been cautious about pro-
ducing for stock, so that the belief in
some quarters is that the latter part of
November may see a_ shortage of
wanted styles,

oe ____

Larger Spat Sales in Prospect.

The steady increase in the number
of men who wear low shoes all through
the year presages an excellent business
in spats this fall and winter. For the
most part the new lines follow those
of previous years, but one interesting
difference is a spat made with a hook-
less fastener that is entirely concealed
when on the foot of the wearer. The
device, which permits the spat to be
fastened or unfastened by a single
easy movement, is on the inside of the
spat. A special tongue protects the
wearer's hose from chafing on it and
a small invisible tag closes the top.

2

Epidemics of plague in India rise
and fall because of the influence of
temperature and humidity on fleas;
dry cold and dry heat shorten the lives
of the bacilli-carrying insects,

 

 

 

Why Not Provide for the

 

 

Certainties?

A man provides against the
uncertainties of life—against
the chances that he will die
before he is 60—through life
insurance, accumulating out of
his income a fund that is pay-
able upon his death.

But the same man often
neglects to provide for the
certainties of life—the cer-
tainty that he will want a
comfortable financial inde-
pendence at 60, and that out
of every hundred men who
reach that age, eighty are de-
pendent upon children, rela-
tives or charity.

Independence in later years
can be assured by building an
investment reserve out of

one’s income, just as life in-
surance funds are built. One
of the safest and at the same
time most productive ways of
building such a _ reserve is
through investment in sound
bonds.

For example, $50 a month
will build an estate of $25,000
in twenty years if invested in
614 per cent. bonds and the
interest re-invested at the
same rate. Systematic invest-
ment, plus compound interest,
is a powerful and sure way
of gaining financial independ-
ence. If you have never
bought bonds or if your pres-
ent holdings are limited, let us
explain fully the advantages
of a real investment program.

HOWE SNOW & CO.

Incorporated
NEW YORK GRAND RAPIDS DETROIT
CHICAGO PHILADELPHIA ROCHESTER
SAN FRANCISCO WILKES BARRE BOSTON

 

 

 

 

 

 

 

Are You Mistaken ?

Some people think that because a
Trust Company is large enough to
amply protect their estate and is an
experienced executor, having in its
employ many men who are specialists
in their line, that it charges more for
its services than an individual executor

or trustee.

As a matter of fact, the fees of a
corporate executor and an individual
executor are governed by the same
law and are the same; in many cases
the expense of the corporate executor

is actually less.

GRAND RAPIDS TRUST CO.
Grand Rapids, Michigan

 

 

 

 

 

 

4

MOVEMENTS OF MERCHANTS.

Ionia—John Hodgkins succeeds J.
C. Osborn in. the grocery business.

Jackson—S. M. Isbell & Co. has
changed its name to the Isbell Seed
Co.

Kalamazoo — Roamer Motors, Inc.,
i902 Reed street, has changed its name
to the R. R. Motor Surplus Co.

Ganges—O. A. Wolbrink & Son are
remodeling their building and
have united with the I. G. A. chain.

Detroit — Gentiel Brigee succeeds
Brigee & Corteville in the boot and
shoe business at 9950 Gratiot avenue.

Grand Rapids—A. G. Ghysels & Co.,
Peninsular Club building, has changed
its name to the Ghysels

store

Investment
Co.
Oak—Graves Lumber Co.,
1021 South Main street, has decreased
its capital stock from $150,000 to $50,-
000.

Detroit—The Agra Co., 575 Bellevue
avenue, has changed its name to the
Nyal Service Drug Stores Corpora-
tion.

Lansing—F. C. Kyte succeeds Mrs.
Cc. F. Baisel in the grocery and gen-
eral store business at Millets, R. F. D.
6, Lansing.

Detroit—The George H. Soffel Co.,
361 East Jefferson avenue, plumbers,
stock from

Royal

has increased its capital
$25,000 to $200,000.
Parkkville—O. E. Huff has sold his
building and stock of general
Almer Sanders, who

store
merchandise to
has taken possession.

Allegan—T. R. Ward, of Marquetie,
has purchased the stock of the Allegan
Lumber Co. and will continue the
business under the same style.

Grand Rapids—John DeGroot, gro-
cer at 201 Albany street, has sold his
stock to E. Lankheist and J. Tucker,
who will continue the business.

Inc., 213-15

3urdick street, opened its new

Kalamazoc—C. Marks,
South
department featuring ready-to-wear ap-
parel for women and children, Sept. 20.

Detroit—The Michigan Warehouse
Corporation, with business offices at
1224 a

nan e te the

pbuilding, has changed its
Mchigan Terminal Ware-
hous

East The Fields-Moore
Pharmacy opened for business at 123
Fast
drug

( orporaiion

Lansing

River avenue. Its other
Maple and

Grand
store is located at
Pine streets, Lansing.
Mackinac Island — The
Island State Bank has been incorpo-
rated with an authorized capital stock
of $20,000, all of which has been sub-
scribed and paid in in cash.
Allegan—F. L. Switzenberg has sold
his interest in the grocery stock of
Wise & Switzenberg to Sidney J.
Wise, who will continue the business
under the style of the S. J. Wise Co.
Detroit—The Motor Car Equipment
Co.. Detroit-Leland Hotel, has been
incorporated with an authorized cap-
ital stock of $50,000, all of which has
been subscribed and paid in in cash.

Mackinac

Muskegon—The Muskegon Tire (o.,
has been incorporated to deal in tires,
oil, etc., with an authorized capital
stock of $20,000, $1,000 of which has
been subscribed and paid in in cash.

Deroit—The M. Merrick Cigar Co.,

MICHIGAN TRADESMAN

401 Monroe avenue, has been incor-
porated with an authorized capital
stock of $25,000, $13,000 of which has
been subscribed and paid in in prop-
erty.

Detroit — Harseys, Inc., 612 Book
Tower Bldg., has been incorporated te
conduct restaurants and delicatessen
stores, with an authorized capital stock
of $50,000, $6,900 being subscribed and
paid in in cash.

Detroit—The Cadillac Home Bak-
eries, Inc., Hendri and Grandy avenue,
has changed its name to the Storek
Baking Co. and increased its capital
stock from $1,000 and 200,000 shares
no par value, to $400,000.

Fordson—The Michigan Warehouse
Corporation, Brandt and Wyoming
avenues, has been incorporated with
an authorized capital stock of 10,000
shares at $50 per share, $122,034 being
subscribed and paid in in cash.

Saginaw—Charles Bothwell, Inc., 826
Howard street, has been incorporated
to deal in fine paper, twine, wrapping
paper, etc., with an authorized capital
stock of $20,000, $15,000 of which has
been subscribed and $2,750 paid in in
property.

Ferndale—The Ferndale Lumber &
Supply Co., 550 East Nine Mile Road,
has merged its business into a stock
company under the same style, with an
authorized stock of $40,000
common and $80,000 preferred, $120.-
000 being subscribed and $15,000 paid
in in cash.

Grand Rapids —

capital

The Allen-Wilcex
Motor Sales Co. has been incorporated
to conduct agencies and deal in auto-

‘ mobile parts, etc.. with an authorized

capital stock of $50,000 preferred and
3,000 shares at $1 per share, of which
amount $8,009 has been subscribed and
paid in in cash.

etd Fhe Mines Tle Co,

Greenfield avenue, has been incorpo-
rated to deal in tile. building material,
etc., with an authorized capital stock
of $1,000 preferred and 10,000 shares

at $1 per share, $11,090 being sub-
scribed and paid in, $1,000 in cash
and $10,000 in property.

Grand Haven-— The Green Stores,

Inc., of Boston, have leased the corner
store in the Masonic Temple building
—formerly occupied by the Beaudry
dry goods establishing—and is expend-
ing $9,500 in improving the property,
which it has taken on a twenty year
is 50 x 125
The
1,000
bins for the reception of goods in bulk.
Two fixtures are being
installed and five carloads of merchan-
dise have already arrived. The company
handles 5, 10, some
articles selling as high as $1. It is ex-
ceedingly unfortunate that
alien organization, with no local ties
or interests, should be permitted to
gain lodgement in this community.

lease. The space occupied
feet, first floor and
latter is being

basement.

fitted up with

carloads of

and 25c goods,

such an

 

Manufacturing Matters.
Bronson—The Bronson Reel Co. has
increased its capital stock from $75,000
to $175,000.
South Haven—The Cable-Nelson
Piano Co. has changed its name io
the Everett Piano Co,

Saginaw—The Schust Co., 401 Con-
gress avenue, has increased its capital
stock from $500,000 to $700,000.

Kalamazoo—The Kalamazoo Cement
Products Co. has increased its cap-
ital stock from $25,000 to $75,000.

Battle Creek—The C. M. C. Med-
icine Corporation, Box 480, has chang-
ed its name to the Cole Medical Cor-
poration.

Ypsilanti—The Dixie Rock Asphalt
Co. has been incorporated with an au-
thorized capital stock of $250,000, all
of which has been subscribed and
$230,000 paid in in property.

Stephenson—The Belgiumtown Co-
Operative Cheese Factory, has been
incorporated with an authorized cap-
ital stock of $10,000, $3,000 of which
has been subscribed and paid in in
cash.

Perry — The Michigan All Food
Products Corporation has been incor-
porated to manufacture and market
food products, with an authorized cap-
ital stock of $30,000, all of which has
been subscribed and paid in in prop-
erty.

Hamtramck — Czapski Bros., Inc.,
11301 Jos. Campau avenue, has been
incorporated to manufacture and deal
in chemicals and conduct a drug stofe,
with an authorized stock of
°25.000, of which amount $12,600 has
been subscriped and paid in in property.

Detroit—The Golf Ball Corporation
of America, 4461 West

avenue, has merged its business into

capital

Jefferson

a stock company under the style of
Golt Ball,
capital stock of $75,000 preferred, 20,-
(C00 shares class A stock at $10 per

Inc., with an authorized

share, 75.000 shares of class B stock at
$1 per share and 95,000 shares no par
value.
Oe eae

Gabby Gleanings From Grand Rapids.

Grand Rapids, Sept. 25—-The A. G.
Ghysels & Co., investment bankers,
with offices in Detroit and Grand Rap-
ids, have been admitted to membership
on the Detroit Stock Exchange. In-
creasing business made it necessary to
enlarge their Grand Rapids office and
in July they occupied their new ground
floor quarters in the Peninsular Club
Building. They have direct wires to
all the principal markets and execute
orders at minimum exchange rates.
The A. G Ghysels & Co. are well
known as originators and underwriters
of high grade investment securities.

Harry Glass, Poet Laureate of Grand
Rapids, has reprinted in book form
about 160 of his poems which have ap-
peared in the public prints. He has
civen the volume the title of Rimes of
the Times, which is a very appropriate
designation, because nearly all of his
poetical work is timely and seasonable,
evidently suggested by the affairs of
everyday Ife and the special events
which put in an appearance from time
to time. Mr. Glass is a busy banker
and evidently courts the muse for re-
Inxation quite as much as for the en-
joyment of his friends. He is not a
creat poet, but he has a happy way of
expressing himself in verse and is gen-
erous in his treatment of his topies and
the selection of his subjects. The
Tradesman hopes to see the little vol-
ume meet with a hearty reception and
a large sate. because a man who writes
what he sees and feels in a happy vein,
pever a touch of sarcasm or bit-
is entitled to the recognition
and admiration of his fellows.

The directors of the Michigan Trust
Co. have acquiesced in the demand of
ju :

with

ternes”,

udge Ramond and reversed its former

September 26, 1928

action regarding the utterance of $210,-
000. receivership certificates to redeem
the bonds on the real estate holdings
of the Worden Realty Co. The cer-
tificates are to bear 6 per cent. interest
and run two years, subject to call at
any time on 6 days’ notice. The bonds
are to be retired on or before Dec, 15,
when the Worden Realty Co. will be
dissolved and the real estate turned
over to the estate of the Worden Gro-
cer Co. It is possible that the real
estate holdings may be disposed of to
private purchasers in the meantime on
advantageous terms, which would ren-
der if unnecessary to issue the certifi-
cates,

The Kroger Grocer and Baking Co.
had fifty-two employes come on from
Detroit headquarters this week, which
leads to the belicf that many of the
former managers of the C. Thomas
Stores will be released. It is under-
stood that if the retirement includes
managers who were stockholders in the
corperation to such an extent that they
received more than $100,000 in the ag-
gregate, they will pool their resources
and engage in the chain store business
on their own account.

In making a sale of his interest in
the C. Thomas Stores, Mr. Thomas
agreed not to engage in the chain store
business in either Michigan or Wis-
consin for a period of five years. The
stockholders in the corporation § re-
ceived sixteen times their original ‘in-
vestment, Mr. Thomas is now rich
beyond the dreams of avarice, but what
he will do with himself is an anomaly.
He has never taken a drink, never
smoked a cigar, never played a game
ef cards or golf, never seen a_ ball
game—never done anything but work.
During the eleven years he has been
building up a fortune of over two mil-
lion dollars he never took time ‘to visit
with a friend or attend an entertain-
ment of any kind. Except during in-
clement weather, he walked to and
from his home and place of business.
When the weather was bad, he drove
to the office in his automobile, whcih
remained in front of his place. of busi-

ness until nearly everyone else had
sought the repose of his bed. It was
ysually midnight before he left his
desk. How Can a man who never

learned to play put in his time?
a
Great Changes in the Grocery Business
Of all lines of business I think. the
grocery
greatest changes.

undergoing the
One cannot pick up

business is

a single trade paper without noting a
new scheme to increase the grocer’s
business, many -of which are quite
spectacular

It seems all of the jobbers are trying
to think up some system that will help
them hold the

vidual retailer.

business of the indi-
We have the R Gro-
cers, the Blue Ribbon stores, the I. G.
A., the Red and White stores, all of
which are being sponsored by differ-
ent jobbers. It is strange that the job-
bers did not do a little thinking along
this line five years ago before the chain
stores got their big start. I started out
in this article to tell which one of the
various plans which are functioning in
the different cities is the best, but
something I read in the last: Trades-
man changed my mind, so that maybe
later I will venture an opinion on the
relative merits of each system, includ-
ing the old standby, Quality Service.
If any town is in need of assistance to
organize, we will consider it a favor if
you will call on us. Paul Gezon,

Sec’y Retail Grocers & Meat Dealers
Association,

——_>29
To aim straight, be straight.

 

 

 

 

ec amaensacae eas

 

 

pica SOI

poem sear

 

 

—

 

 

=

 

ia aa AS

 

 

patie aneetorw aaan! es

Sees eane ieee

September 26, 1928

MICHIGAN TRADESMAN

5

 

Essential Features of the Grocery
Staples.
Sugar—Jobbers hold cane granulated

at 6.05 and beet granulated at 5.85.
Tea—A very light business is being
done in the first hands tea market. Ad-
vices from foreign markets are rather
strong, but this is having very little
effect here.

 

Fine Indias are higher
markets, but
Green teas are much weaker in

in primary unchanged
here.
Shanghai than they were and this has
forced prices down in this
They ‘are lower here now than they
have been for a year.
demand for tea is fair,

Coffee—The market for green Rio
and Santos, sold in a large way, has

country.

Consumptive

 

shown no important changes since the
last report,
in Rio and later a recovery from this,
although the fluctuations both
did not amount to much. Perhaps Rio
and Santos coffees are a very small
fraction lower than a week ago. The
demand from first hands is poor and
undeniably the undertone, in spite of

First there was a decline

ways

the small advances during the week, is
a little easy at the
Milds show no change.

present

Canned Fruits—An important factor
which has not been stressed during the
past week, but which may later exert
a potent effect upon retail marketing
outlets, is that of the
Porto Rico and Florida.
counts Porto Rico has been practically
wiped out, so far as a source of supply
of citrus fruit is concerned, and it may
be several years before that country
will again become an important factor.
Should that prove to be the case, the
production of canned grapefruit will be
greatly curtailed in the next few years,

hurricane in
Prom all ac-

making existing supplies: worth more
money than before the disaster. As
Florida shared in the damage to the
citrus crop, the grapefruit pack of that
State also may be materially reduced.
One trouble with Porto Rico, it is
claimed, is that the canneries, which
may have escaped damage, are oper-
ated by electric power which is not
available and may not be restored in
time to salvage injured fruit which is
suitable for
enough for the fresh fruit market.
Canned Vegetables—The corn mar-
ket has improved materially at primary
Canners say that their yields
per acre and their cut per ton are un-

canning but not good

points.

der estimates and below the normal
average, which have offset the large
acreage this season and have assured
only a fair nothing
near the earlier estimates of 18,000,000
cases. In Southern sections where
packing is over there is not the free
offering of goods to clean up canners
and relieve them of the expense and
trouble of carrying a surplus. ‘This
means an irregularity of prices cover-
ing the circumstances which surround
the offering of the particular block in
question. There has been a noticeable
tendency to withdraw offerings and
quotations and there is talk in some
sections of the prospects of short deliv-
eries on fancy corn in both Crosby and
Golden Bantam varieties. Stringless
beans, Limas, beets and other minor
vegetables have been participating in
the hectic changes which are occuring

size production,

writing.

at the canning plants. The price trend
has been upward and really good packs
are not being pressed for sale as the
canner is inclined to hold them for a
later date.

Dried Fruits—There has been noth-
ing done so far in Northwestern prunes
as packers have not quoted the market
and have not been open to business at
firm prices. A few feelers have been
put out, but Coast operators want to
have their fruit under contract with
the grower to know what it will cost,
how it will grade as to size and qual-
ity and how much tonnage they will
have to divide among their regular cus-
Northwestern from
all accounts, will be a minor factor in

tomers. prunes,
the domestic prune market this season.
The California market has been in-
flxenced especially as it has been es-
taiblished that large sizes are in smaller
suoply than in the past few
Packers are doing business by selling

years.

in assortments and the same program
i; followed with apricots because of
the reduced tonnage in that crop this
season and the shortage of the top
grades. Peaches have not been caus-
ing much excitement as the demand for
new crop for later outlets has not been
extensive but the Coast market is held
firm and there is no pressure to sell.
The orphan,
known as

otherwise commonly

raisins, is receiving more
than sympathy as there is a better de-
mand for the commodity on the theory
that the market has been worked so
low that it cannot decline any further.
In fact the tendency is to believe that
values may have been worked down-
ward below their real value because of
so much buying neglect.

Nuts—The shelled almond and wal-
nut markets abroad are being strongly
controlled by shellers and while they
have had little support from importers,
they have not been inclined to shade
their prices or to solicit business on
any more favorable terms than have
been offered recently. Added strength
occurred in the walnut situation when
it was reported that estimates on the
coming crop in California have been
reduced about 6 per cent. to cover re-
cent damage to the crop by hot weath-
er. Opening prices on California wal-
nuts in the shell will be announced on
Oct. £0.
in world centers this season an advance
over the opening in 1927 is anticipated.
What small carryover exists on the
Coast is being cleaned up and will soon
be a thing of the past.
California

In view of the shorter crop

3ookings for
unshelled al-
monds have been completed and there
is no excitement in the market now.
Filberts are improving in tone in
primary markets. Brazils remain firm,
with a fairly active demand.

shelled and

Rice—The lateness in the maturity
of the Blue Rose rice crop in the South
and the shortage of carryover, coupled
with harvesting weather which has re-
tarded the have brought
about a condition in this and other late
varieties which is unusual. There has
been a free movement of early rices as

movement,

prices have been low and stocks have
been taken for immediate distribution
since the amount of carryover is fully
half a million bags less than it was a
There are numerous jobbing

year ago.

orders for spot stocks with local offer-
The market is steady at

For the most part the
trade is on the hand-to-mouth basis.

Sauerkraut—Bulk and canned kraut
are more active at retail and the better
movement is adding a stronger under-
tone to the wholesale market, which
has been increased by the Federal re-
port which indicates that the supplies
for manufacturing purposes on Septem-
ber 1 were not as large as the outlook
the month previous indicated.

ings light.
going prices.

Vinegar—The market is active but
remains understocked as all classes of
distributors have reduced their hold-
ings to lighter proportions than usual
at the end of a crop seaéon.

Syrup and Molasses—The market for
sugar syrup has remained unchanged,
with prices somewhat firm and demand
light. Compound syrup is showing
somewhat better demand and so will
sugar syrup in a little while. Com-
pound syrup, however, is still easy.
Molasses is steady and quiet.

Beans and Peas—Dried beans are
still dull and neglected, without change
in price. In spite of the
values are fairly steady, not only on
beans, but peas,

Cheese—Cheese market is firm, on
of small and good

No material change in price
has occurred.

Salt Fish—While
mand for all classes of salt fish is larg-
er than during the midsummer season
there has to the fall
movement as retailers and wholesalers

dullness,

account supplies

demand,

the jobbing de-

been no snap
have been slow to buy beyond their
immediate Stocks in
both quarters are light and while there
are a great many orders coming in

requirements.

regularly they are not for large blocks.
No important developments in the
mackerel situation are reported at do-
mestic or foreign producing centers.
—_—_2+2>___-
Review of the Produce Market.

Apples — Wolf River, 85@95c;
Strawberry, 85c@$1; Wealthy, 85@95c.

Bagas—Canadian, $1.40 per 100 Ib.
bag.

Bananas—7@7'4c per Ib.

Beets—$1.25 per bu.

Butter — The market is unchanged
from a week ago. Jobbers hold prints
at 48c; fresh packed in 65 Ib. tubs, 47c;
fresh packed in 33 Ib. tubs, 47%c.

Butter Beans—$1.75 per bu.

Cabbage—85c per bu.

Calif. Plums—$1.25@1.5¢ per box.

Carrots—$1.25 per bu.

Cauliflower—$2.50 per doz.

Celery—40@60c per bunch, accord-
ing to size.

Cocoanuts—$1 per doz. or $7.50 per
bag.

Cucumbers—90c per bu.

Dried Beans—Michigan jobbers are
uoting as follows:

Ci TE Pea Beans $7.50
Lignt Red Kidney 9... 1 7.75
Dack Red Kidney 2.0 aS

Eggs—The market is weaker. Job-
bers are paying 34@35c for strictly
fresh candled.

Grapes—Calif. Malaga, $1.75 per lug;
Calif. Tokay, $1.75 per lug; home
grown. Concords, $1.50 per bu.

Grape Fruit—Cuban, $9 per crate.

Green’ Corn—25¢ per doz. for home
grown.

Green Onions—20c per doz. bunches.

Green Peas—$2 per bu.

Honey Dew Melons—$2.25 per crate.

Lemons — Ruling prices this week
are as follows:
360 Sunkist 12. ps $7.50
300 Sunkist 2205 3 7.50
$60: Red Ball 2 7.00
300 Red Ball. 7.00
Lettuce — In good demand on the
following basis:
Cahf leebere, per crate _...___- $4.50
Home grown Iceberg, per bu._. 1.25
Outdoor grown leaf, per bu. _-_~ 1.25
Oranges—Fancy Sunkist California

Valencias are now on the following

basis:

6 $8.25
0 2 8.75
176 ee 8.75
200 2. 9.75
PG 9.75
Bee ee 9.75
fe Se 9.75

Onions—-Spanish, per crate;
home grown, $3.75 per 100 Ib. bag.

Osage Melons—Home grown com-
mand $1.25@1.50 per bu.

Plums—$1@1.25 per bu. for Guiis
and Bradshaws.

Peaches — Home grown Elbertas
$1.75 per bu.; other varieties, $1@1.50
per bu., according to quality.

Pears—$1.75 per bu. for Bartletts.

Potatoes—60@/75ce per bu.

Poultry—Wilson & Company pay as
follows:

Heavy fowls = Zce
Pyeht fowls 200. 18c
Heavy Broilers 0 24c
W. 2. broilers 22 a2e

Radishes—20c per doz. bunches.
String Beans—$1.75 per hamper.
Sweet Potatoes—$3.50 per bbl. for
"irginia.

=

Tomatoes—Home grown, $1.50 per
bu.; 80c per % bu.

Veal Calves — Wilson & Company
pay as follows:

Baney oe 23e
Goe@ 20¢
NMedtum: 17¢
VoOr Ile

Undergarment Orders Are Good.
Sales at retail of women’s underwear
have been brisk and manufacturers are
receiving a steady flow of reorders.
Glove silk merchandise is particularly
in the limelight at present and there is
more than a possibility, it is said, of a
shortage of these kinds when buying
for the holiday season sets in. Silk
and rayon garments and one entirely
of rayon are meeting with a good vol-
ume call. Novelty numbers, especial-
ly dance sets and
selling well,
——_+<--____

nightgowns, are

If your business is unsatisfactory,
don’t blame the automobile industry
on the theory that it is taking money
which otherwise might come to you.
Try and find out why you are not
receiving more of the money which
the automobile industry and its allied
trades are distributing throughout the
Nation.

Not only men but work can be false
or true.

 

6

MICHIGAN TRADESMAN

September 26, 1928

 

Some Thoughts on Vital Questions.

Grandville, Sept. 25—It was in the
latter part of September, 1862, that the
battle of Antietam was fought in Mary-
land. The rebel army under General
Lee had invaded the North and was
aiming to capture Washington. Be-
cause of this fact McClellan’s checking
of the rebel advance may be regarded
in the light of a victory, although the
battle was a drawn one, neither side
winning a victory.

However, the Union army held the
field, hence Antietam has been a vic-
tory for the Union arms. September
was in a way a battle month in civil
war history. It is said that President
Lincoln, waiting for a Union victory
before issuing his emacipation procla-
mation, decided that after Antietam
was the proper moment, consequently
the first draft of the document fol-
lowed.

Antietam was the greatest battle of
McClellan’s campaigns and he was
afterward hailed as the hero of that
fight. Heroes do not last long, how-
ever, unless they keep up their victor-
ies. McClellan afterward became a
candidate for President against Lincoln
and signally failed, after which “Little
Mac” was never mentioned for civil
honors.

The Army of the Potomac was truly
unfortunate in its commanders. Fight-
ing Joe Hooker came into the place to
fail, as did Burnside. Not until the
Galena tanner became commander did
the Army of the Potomac begin to win
substantial victories.

September 15 and 17 will ever be
held in remembrance because at Antie-
tam Creek the Union army under Mc-
Clellan checked the advance of Lee and
assured the safety of the Nation’s
capital for a time.

Antietam was said to be the most
sanguinary battle since Waterloo. In
later months other battles were fought
which in a way put Antietam in the
shade, such as the Wilderness and
Spottsylvania.

It does one good to sometimes look
back over the past and recall the tre-
mendous struggles through which this
Nation has passed in its reconstruc-
tion after the Revolution. The great
mistake of the fathers, when they
formed a National government from
the one-time thirteen colonies of Great
3ritain, was in the retention of African
slavery. That one mistake came near
to destroying the American Govern-
ment and surely laid toll to many
thousand lives and millions of treasure.

When men are laying the corner
stone of a new government it stands
them in hand to not leave any rotten
spots in the foundation of the structure
as did our supposed-to-be-wise fore-
fathers.

The colored brother has certainly oc-
cupied a conspicuous place in our his-
tory very much to our inconvenience
and unhappiness.

As a Nation we have been prospered
by an all wise Providence, even though
our great mistake at the outset of the
Nation was a most grievous as well as
sinful one.

At the present time there looms no
visible cloud pointing to disaster in
National affairs. The present political
campaign is a mere bagatelle as re-
gards anything of a dangerous nature.
Both parties are loyal American citi-
zens who mean to do the best possible
for the continuity of good government
in the land.

As for the liquor question, that has
been in evidence more or less since the
foundation of the Government. Polyg-
amy was once denominated a twin evil
with slavery. Having gotten rid of
both, what more natura! than we
should harp on the subject of the peo-
ple’s morals in the line of drinking
more than is good for them?

As for agriculture. Mercy, how that
question has been harped on since it
was found that a single disgruntled
farmer existed North( South, East or

West. Both platforms cater to the
sod-buster, neither being right, but
mostly in the wrong.

It is quer that men of common sense
cannot see the truth and note the fact
that the American farmer is a monarch
over all other farmers in the universe.

Men point to deserted farms through-
out the country as a proof that farming
business does not pay. All folderol.
Those farmers who deserted their
lands to go to the city and corral some
of the big wages given workers in
other industries were never in any
sense farmers, but mere idlers on
lands they did not know how to work.
A genuine farmer knows his business
too well to desert his fertile acres for
the mirage of big wages in the city. It
is men who cannot work for them-
selves, but must have a boss and have
the work marked out for them to do,
who make the considerable complain-
ing army of bankrupt tillers of the soil.

For either great political party to
make a handle of the farm question in
order to advance their political for-
tunes is of a piece with the play and
prattle of small children in the nursery.

Farmers have rights; so have mer-
chants, mechanics, decorators, builders
and the like, yet no great outcry has
gone up to save other industries lest
they die.

There is too much weak insincerity
on both sides of the line. Brethren let
us pray. Old Timer.

——-> —-_-o>_____
When On Your Way, See Onaway.
Onaway, Sept. 25—Yes, and when
leaving Michigan be sure and purchase
a return ticket. You won't find a bet-
ter State in which to live. Such is the
advice of Arthur G. Aikens, Ex-County
Sheriff. Arthur knows, he speaks from
experience; he and his family have
just returned to “Michigan, My Mich-
igan,” after spending three months in
the West, going to the coast by auto,
together with his entire tamily; going
with the intention of staying and pur-
chasing a business after arriving there.
“No Sir, I'm back; glad we went, but
we are satisfied and more than glad to
get home.” Now they sing the glad
refrain from the depth of their souls,
“Michigan, My Michigan.” The
Aikens family were given a reception
by their friends at the parlors of the
Spiritualistic church, where _ tables
were set and a big chicken dinner
served. Exneriences encountered on
the trip were told over and over, in-
terspersed by singing and discussions.
A pleasant surprise on the writer
when A. E. Bowerman, of Kalkaska,
came into our office and said, “Do you
know me?” [I knew the voice better
than the face: one had changed with
years, but not the voice. I shall never
forget that kind voice coming from a
man who was my next door neighbor
in 1884, having met him but once dur-
ing all these years. I have never seen
but one “Al’ Bowerman, but can say
in all truthfulness that this would be
a 100 per cent. world if it were filled
with men of his type.
“Gradually improving.”
the words frequently heard now in
speaking of Onaway. It is pleasing to
note how the Tri-County Telephone
Co, has placed its confidence in the
little city by investing several thousand
dollars in their new exchange building,
located on State street, and equipping
it with a new switchboard and all mod-
ern conveniences. Nicely located,
brilliantly lighted and improved ser-
vice. A decided change from the old
location and something highly appre-
ciated by the patrons of the company.
Now in the days of increased travel
by auto it is high time that the traffic
rules should become more rigid, or we
might say, “More need for rigid en-
forcement,” This applies to our little
city and community more now than
ever before. With some of the fatali-
ties and more narrow escapes, it might
be well to prevent further accidents by
applying the iron heel right now.

Such are

When ninety per cent. of the traffic
between State and South Pine will in-
sist upon making left hand turns,
ignoring the stop signs as well as the
rules of common sense, why permit the
practice to continue? Here's another
violation of the laws of common sense.
The law requires that all applications
for operator’s license should be en-
dorsed and signed by the chief of the
police department of a city or village
having such a department, township
clerk of a township or sheriff or his
deputy of a county. It is altogether
too common a practice for such offi-
cers in the rural districts to sign these
applications upon request of the ap-
plicant without any examinations what-
ever as to his or her qualifications as a
driver of the death wagon or their edu-
cation on traffic laws. Such officers
are endowed with too much authority,
many of whom ignore the law them-
selves and are equally ignorant of
them. Why criticize the racing public
when they are given such a free hand?
Wonder if the weather man isn’t be-
coming overly ambitious and rushing
the season somewhat when he stages a
snowstorm on Sept. 23? Anybody
else any remonstrances to make? Our
coal bins won't stand the strain with
such over stimulation, neither will the
purse strings, and our B. V. D.’s are
supposed to wear awhile yet. Have
mercy. Squire Signal.

fede est sedeclline etree
Items From the Cloverland of Michi-
gan.

Sault Ste. Marie, Sept. 25—We had
our first snow storm of the season on
Sunday, but it was a mild snow mingl-
ed with rain. It was everything but
pleasant for the arrival of the 600 or
more delegates to the convention of
woman's clubs, many of whom came in
by automobile. The only ones who are
reaping the benefit of the bad weather
are the automobile laundries, as the

women do like to doll up and go
about in clean autos.
The Chippewa County Historical

Society celebrated its centennial an-
niversary on the death of John Johns-
ton, whose early work as pioneer of
Sault Ste. Marie remains one of the
outstanding influences in the develop-
ment of the city. Mr. Johnston died
Sept. 22, 1828. The only two surviv-
ing grandsons, William and Howard
Johnston, of Nebish, sons of John Mc-
Dougall Johnston, youngest son of the
pioneer, attended the commemoration
meeting at the court house. John
Johnston was born in Antrim county,
Ireland, in 1783. When he was 29
vears old he joined a party of youths
bound fgr America to find wealth in
fur trading. He settled in Sault Ste.
Marie. The most famed of the Chip-
pewa Indians at that time was Waob-
ojeeg, whose father, Mongazig, carried
the wounded Montcalm from the battle
field on the Plains of Abraham. The
young Johnston became a friend of the
powerful chief and met his eldest
daughter, Neengai. Johnston fell in
love with her and they were married.
He brought the bride to their new
home on the banks of Saint Mary’s
River. It was the finest house in the
entire North. Part of the building
still stands East of Brady field. The
Government road ran past the house
on one side and on the river bank was
a dock, on which Governor Cass land-
ed on his memorable visit to Sault Ste.
Marie. It was Johnston who laid out
the street now named Water street in
1816. For thirteen years Johnston
lived in the big house. His home was
the social center of ‘the community.
He was noted far and wide for his
cheery hospitality. He was the village
doctor and adviser. His fur business
grew and he accumulated a comfort-
able fortune. His Indian wife won the
popularity and confidence of the peo-
ple. After his death he was buried in
the old cemetery on the site of the
public library. When this cemetery
was abandoned, the body was removed

to the Riverside cemetery, where it
still lies. The epitaph was written by
his son-in-law, Harry R. Schoolcraft,
the noted historian. The old home is
visited by thousands of tourists each
year and is still in good condition.

The paper hangers formed a union
last week, affiliated with the trades
and labor council. Charles Mahony
was elected first president of the union.

Generally the man who thinks his
wife doesn’t understand him would be
out of luck if she did.

Albert DeHutt has opened a grocery
and confectionery store at the corner
of Magazine and Spruce streets. Mr.
DeHutt was formerly employed by
Oscar Benoit.

James Doud, the well-known mer-
chant at Mackinac Island, is also one
of our best farmers. When it comes
to raising potatoes he excells the old
timers, This year he has five acres or
potatoes, yielding 700 bushels. They
weigh from 12 to 16 ounces each and
are all large solid spuds. He has sent
out several samples, which have sur-
prised the natives in various parts of
Cloverland. Mackinac Island may yet
be noted for its crops, as well as a
summer resort. William G. Tapert.

Se
Value of Personal Contact and Better
Service.

Chicago, Sept. 25—I can call each
one of my 600 customers by name.
Two-thirds of my customers are called
by phone at regular intervals—once a
week, twice a week or every other day,
as they prefer. The same clerk always
calls the same customer, establishing
a personal relation, Customers know
clerk’s voice and will accept clerk’s
suggestion on buying.

It is known at once when a customer
transfers business to another store and
a personal effort is made to win her
back. Chain stores would hardly miss
a customer,

As soon as a chain store cuts price
on an article, I stop displaying it. I
will not meet the cut price. I want a
profit on everything sold.

A chain store’s one appeal is price.
Without fear of contradiction, I can
say that my store is more attractive to
customers, the clerks more courteous,
the display and stocking of merchan-
dise presents a better appearance and
my stock is far more complete. My
prices are 3 per cent. higher than the
chains. It costs me this to maintain
credit accounts and delivery system,
but my growing volume of business
proves that more and more people are
willing to pay the extra three cents.

Joseph Becker.
—_— oes
Back in Ancient History.

Liza and were
their Sunday night dates.

“Yes, mam, I done had me a neckin
party last night!”

“Neckin’ party? Law, chile, don’t
you know them is out of style? They
had them four thousand years ago.”

“How you done know they had them
four thousand years ago?”

“Cause my mammy done told me
that the Bible says that King Solomon
took the Queen of Sheba into the ban-
quet hall and he fed her wine and
nectar!”

Fannie discussing

———e-- . —___
Quite Cool, Indeed.

A hotel was on fire and the guests,
gethered out in front, were watching
the flames.

“Nothing to get excited about,” one
traveling man was boasting. “I took
my time about dressing. Lighted a

cigarette. Didn’t like the knot in my
necktie and retied it. That’s how cool
I was.”

“Fine,” remarked a bystander, “but
why didn’t you put on your pants?”

 

 

 

 

 

 

 

 

September 26, 1928

MICHIGAN TRADESMAN

7

 

Small Type Jokers in Business Con-
tracts.

Considering the number of times the
courts have decided against it, I am
often surprised that so many sellers
of merchandise still use the old plan
of putting a lot of small type condi-
tions and reservations in their letter-
heads, or on the back of their con-
tract blanks, or in some other obscure
place, with the idea of tying the buyer
up in case some emergency happens.

Every few days almost, it seems that
somebody brings such a contract to
me to pass upon.

All courts are very much oppos~:
to this scheme, because it looks like
a furtive, covert effort to get the best
of a bargain in advance—to tie the
other fellow up and rob him of some
of his rights if contingency
arises. So whenever they can, they
throw the small type out of it and
hold that it doesn’t apply.

I have before me now a report of
several of these cases, all recently de-
cided. In one of them a man sold
a lot of lumber and sent the buyer a
memorandum of the sale. In small
type was tucked this little joker.

Goods are sold subject to their bei>
on hand and at liberty when the order
reaches head office.

In other words, if I have the goods
on hand when the order reaches head-
quarters, and they are at liberty, mean-
ing, if I want to let you have them,
you will get them. Otherwise not.

Naturally this sucks all the juice out
of the transaction and makes it noth-
ing but a husk, unenforceable against
the seller, but perfectly binding as to
the buyer.

This sentence was printed in smaller
type than the rest to make sure it
wouldn’t be seen. It turned out that
the goods weren’t “at liberty,” and the
seller refused to deliver and triumph-
antly pointed out the above clause
when the buyer complained. The latter,
however, refused to accept the explana-
tion, and sued for his damages. The
court refused to consider the clause
as part of the contract, because “no
reasonable steps were taken to bring
the above term of the contract to the
notice of the plaintiff.” In fact, quite
the contrary—the seller had done his
best to see that the clause should not
come to the notice of the buyer.

This is the ground on which all these
cases are decided—that where a small
type joker has been put in some ob-
scure place, away from the main body
of the contract, the party who has put
it there, whether buyer or seller, must
see that it gets to the other party’s
attention in order to bind him with it.

I have seen these small type jokers
on the bottom of a letterhead, though
the contract was a separate sheet, on
the back of contract itself, and even on
the back of the letter, also on the in-
voice.

Stock fire insurance companies use
this scheme flagrantly. In one policy
appeared this provision, in microscopic
type: “In case of loss or damage to the
property insured herewith, same shall
be reported to the representative of the
company as soon as the loss is known.”

The insured didn’t give notice ac-

some

cocrding to this; in fact, he didn’t even
see it, and the company refused to pay
the insurance, because the clause had
not been obeyed. The court, however,
threw it out, on the ground that it was
one of this contemptible small type
traps which should not be allowed to
come into the contract because the
company had done nothing to bring it
to the policyholder’s attention.
Elton J. Buckley.
[Copyrighted, 1928.]

corporation thus conserves expansion
and is not compelled to borrow at high
rates, while the investor’s holdings are
steadily rising in market values. His
dividends, moreover, are being enlarg-
ed if he desires to convert them im-
mediately into cash.

This policy appeals more generally
ty» public utility holding companies or
chain store systems that constantly are
growing through new acquisitions or
extensions as well as to small investors

STATUS OF EFFORT TO PUT CRIMP IN
CHAIN STORES.

Washington, Sept. 24—For some time I
have been expecting to have definite news for
you in regard to proposed legislation, about
which we have had some correspondence. To-
day, however, | saw Colonel Gaskill and was
advised by him that it would be rather hazard-
ous in his opinion to attempt to launch any-
thing in the nature of the proposed legislation
before the Trade Practice Conference in Chi-

cago on October 24.

I regret this because | know how you feel,
but the subject is so important and so much
depends on it that I know you will agree with
me on postponing it on advice of competent
counsel. Mr. Gaskill, as you doubtless know,
was the Federal Trade Commissioner for a
matter of some five or six years, and I do not
think there is a lawyer in the country who
understands both the legal and the economic
aspects of the present condition as he does.
Just as soon as he will allow me to release
anything, I will send you all the material at my

disposal.

The first draft of the bill is now in the
hands of the Federal Trade Commission, I
understand, for criticism. When the Commis-
sion has passed on it, it is Colonel Gaskill’s
idea to submit it to the Department of Justice,
so as to assure the support of both organiza-
tions when the proposed legislation gets to the
senate and house committees. We are anxious
to have it as nearly bullet proof as possible.

James True,

Director Bureau of Economic Research.

Relative Merits of Stock vs. Cash
Dividends.

Recent developments in market con-
ditions have raised again the contro-
versial question of whether cash divi-
dends with occasional offerings of new
stock are preferable to straight stock
dividends.

In times such as the present, with
money rates high and stock values ris-
ing, the policy of stock dividends prob-
ably is preferable both to the corpora-
tion and to its stockholders, for the

who probably would not otherwise
save their dividends.

Advantages and disadvantages for
the investor are to be found in straight
stock dividends. Directors might, for
instance, be inclined to continue stock
dividends under unfavorable circum-
stances longer than they would if cash
payments were being made.

“The issuance of regular stock divi-
dends is nothing more than the cap-
italization of increment earned for the
stockholder by a growing and expand-

ing company,” C. C. Brown of Orton,
Kent & Co., points out. “This equity
no doubt would be eventually distribut-
ed in one form or another; larger cash
dividends, stcck subscription rights or
larger stock dividends at irregular in-
tervals.
“Expanding
amounts of new money.

concerns need large
It must be
raised through outside financing, by
asking stockholders for additional
funds, giving subscription rights, or
through retention of earnings. It is
not infrequently necessary to resort to
more than one method. That which
causes the least expense and inconven-
ience is retention of earnings.” Thus
stock dividends,

“The point of greatest concern,” Mr.
Brown continues, “is to see that the
company is not increasing its capital
stock more rapidly than its expansion
and earning power warrant. Obvious
items to watch in the company’s state-
ments are book value and share earn-
ings.”

Quoting Adalbert Wolff in the An-
nalist of July 6, he points out the “‘per-
centage of the earnings per share to
book value per share represents the
earning power of the capital invested
by the stockholder.” Mr. Wolff writes:
“If a company can consistently pro-
duce a return as high as 15% per cent.
a year on its common stock equities,
there certainly can be no question
about the soundness of diluting these
equities to the extent of 10 per cent. a
year.” This was a reference to the
North American Company.

William Russell White.
—_—_»~-.__
Fabric Handbags Come Into Favor.

Fabric
Autumn
tweed,

handbags are among. the

novelties, shown in
flannel, and
some of the more elaborate are made
of suede. Bags of cretonne, silk and
chintz in generous size and carpet sack
shade—regular grandmother affairs—
are much in favor.

being
broadcloth and

Tooled leather is used for many of
the smaller articles imported from
Italy and France, or done in the man-
ner of the foreign artists by workers
in this country. There are handbags,
coin purses, telephone pads, billfolds,
address books, and wee cases scarcely
larger than a postage stamp. This
leather work is exceedingly decorative,
rich in color, with fine traceries of gilt,
and is largely taking the place of the
heavier beaded articles,

The tan, black and brown leathers
in the larger bags are all fashionable
and in the smaller traveling kits and
handbags the reptile skins are very
much in vogue. Leather of one color
is generally preferred, but some are
attractively bound and trimmed with
another color. Some of the plain hides
are ornamented with lizard, water
snake, garter snake or python, and
some smart black hand bags are made
all of alligator skin.

Designers of traveling bags that are
fitted with toilet furnishings have in-
troduced a material which has the
quality and lightness of celluloid but

the appearance of mother-of-pearl.

This is tinted in lovely shades of blue,
green and pink, and in a set de luxe in
ombre tones, like a big pearl,

 

MICHIGAN TRADESMAN

September 26, 1928

 

BUSINES;

With some particularly

O23
O
2
os
wo
Z
o
0
q
rs
<
iS

 

perhaps the

in the industrial situation,

 

tendency has been to overlook the sum

 

total cf progress so far this year. When
the en picture is studied the high-
lights are toned down considerably and
not mu advance over last year is
shown. However. there fs this. dif-
ference, that business has been on a
ri curve ce early in the vear and,
1 all goes w may soon make more

 

favorable comparisons because the fig-
ures from now cn will be. set up

‘nst those that measured the ebb-

 

closing months of

 

last year.

Whether some of the best perform-

 

 

ers in industry. will be able to main-
tain the { they have set for them-
selves remains to be seen. The auto-
mobil steel and building industries
yield no marked evidence as yet of
any faltering. However, there are at

indications that operations

seasonal

 

ish beyond the
trend. For instance, the sales of the
largest automobile producer to retail
buyers last month gained only 5% per

as against an increase

 

of 18 per cent. last year. Similarly, the

 

 

voh cf contract awards in building
so far s month are somewhat under
those in September, 1927. Building ma-
terial prices have also dropped on the

average, a trend that is quite in con-
: :

trast with the uplift that has come in

 

 

tr
metals
These are only “straws” which may
+1,
not prove to be important, and yet the
general feeling in business is that the
ais a ide ntally
situation S S¢ iundamentany
sound.” 2 t is so often proclaimed,
that such indications may be conSdent-

ly disregarded.

 

MEETING MAIL O

7 + >» 1 -
Has the mail ord

RDER PRICES.
house ceased to
sugaboo? How much business
is it taking away from the independent
retailer? Those who think that mai
order buying is waning may well con-

sider that fifteen vears ago one of these

 

Org icns had 35.060 New York
names on its lists. To-day the num-
ber is 2 Students of the situa-
tion declare that 309,000 to 400,000

 

York alone are

 

house customers.
pulation, formerly the chief
mail order outlet, has not increased

since 1900. Mail order business since

that time n from a compara-

 

to cnormous pro-
portions. -It is evident that another
market has been developed. The buik
is no longer with the

nodern mail order

   

house «¢ c family.
It is certair he factor of mail
ord mpet t safel pe ig-

nt retatier who

 

of prot

desires to control all avenues

 

ym «of this sort can

not eliminated. iS cer-

tall To do S req res € nphasis upon,

ither than departure from, scientific,
modern reta r methods.

In facing this question, the retailer
vill be able to get the measure of his
opponent \n by knowing the ad-
Of ;

vantages and limitations of mail order
buying, why people patronize the cata-
logue house, where the great new mar-
ket for this form of merchandising
may be found, and how to meet this
form of competition § effectively, the
dealer will be able to stop the diver-
sion of trade that properly belongs to

him.

 

PROSPECTS MUCH BRIGHTER.

With another week in which retail
sales were fully up to the figures of a
year ago and-ahead in some instances,
the indications are that the month’s
showing for trade will be quite satis-
extra business

factory. There is an

day in the month this year and_ five

Saturdays as against four last year.

Reports agree that consumer buying
in most. sections is active, especially
when cooler weather appears. Besides
the interest in new apparel there is
also a good demand on housefurnish-
ing lines and accessories.

rhe upturn in trade may be traced
to the gain in business sentiment as
At that time

a reaction was in evidence and pur-

compared to a year ago.

chasing gzew restricted. The general
gain over last year to date has not
been an impressive one by any means.
In fact, it is quite slight: but prospects
are considered much brighter than they
were twelve months ago.

In the wholesale merchandise mar-
kets there has been a good deal of ac-
tivity on re-orders. The stores aré
buying very close to their needs, and
as sales to consumers expand. stecks
must be almost

immediately replen-

ished. This activity has been marked

in the apparel and dress accessory

lines, but it is also found in. other
quarters of the market. Manufacturers
are operating about as closely to orders
as circumstances will permit. No slack-
ening in demand is expected, but small
margins make it necessary to reduce

the losses taken when surpluses are

sacrificed. the accelerated changes in
style are also a factor in this respect.

RETAIL FIELD CROWDED.

Despite the evidence Gn all sides of
greatly improved -standards. of living,
the average merchant probably won-
ders at times why his volume does not
keep pace with what must be greatly

increased volume of purchasing. The

answer is, of course, that, much as
there was reason several years ago fo
complain of a crowded field, there is
even more cause to utter that com-
plaint now. The chain store may be
forcing many independents out of busi-

ness, but many cling on. The expan-

sion of stores is so far in excess of
population growth that the trend must
be strong toward lower sales per unit
when the entire number of retailers
is considered.

It is brought out that this expansion
of stores evidences very little hesita-
tion. In fact, present indications point
to further growth in the movement.
New chains are constantly being or-
ganized, and not all of them by any
means are mergers of operating units.
Chains that have specialized on cer-
adding other
Chain store managers, after a

tain merchandise are
lines.

course in the new technique, are open-
ing their own establishments.
Against this trend, manufacturers
and wholesalers are seriously studying
the question of reducing their custom-
ers to those whose business can be
handled profitably. Should this move-

ment make headway there will be
many small retailers who will find their
supply sources cut off. The retail field
in such event may grow less crowded,

but that day seems distant.

 

TOO MANY AIRPLANES.
That the growing popularity of the
light airplane for amateur flyers is not
all beer and skittles is aptly illustrated
by the plight of the little English vil-
Hamble. Without so
by-your-leave, the Hampshire

lage of much
as a
Light Aeroplane Club has established
a private airdrome on its borders. And
now life in Hamble, to quote the Man-
chester-Guardian, has become “a nerve-
racking and burdensome affair.”

It is not only that the brooding
silence of the countryside is now harsh-
ly broken by the roaring of engines
beside which the rattle of trucks or the
clanging of street cars would seem
lullabies. The villagers live in deadly
apprehension. for the fate of their roof-
tops from low flying. One resident set
up a fifty-foot pole in his garden with
a danger flag. An airplane promptly
collided with it.

The villagers don’t know which way
to tutn. The Director: of Civil Avia-
tion complacently informs them that
as fer noise they must “grin and bear
it,’ while any movement to erect pro-
tective poles joined by wire about their
houses would be so dangerous for avia-
tion that in the event of fatal accidents
they would be liable to arrest for man-
slaughter.

If something is not done soon to
prevent low flying and to silence air-
plane motors we may all live to find
ourselves in the predicament of these
unhappy villagers.

 

AMERICA HAS A PAST.

With American expeditions hunting
for fossils in Mongolia’ and seeking out
the relics of Sumerian culture in Meso-
potamina—in fact, searching for new
evidence on ihe origin and development
sf man throughout the world—the im-
pression is sometimes. created that
America itself has no evidence to offer
on these engrossing scientific matters.
That this is not at all the case is am-
ply demonstrated by the recent meet-
ings of the International Congress of
Americanists at the American Museum
of Natural History in New York Citv.

Some 250 delegates from the United
States and eighteen foreign countries
gathered to discuss’ the progress of
study of the history of man in the
Western Hemisphere. Anthropologists
and archeologists were prepared to de-
bate their views on the antiquity of
the earliest Americans and to compare
the values of the civilizations which
flourished in the New World long be-
fore the advent of the white man.

There was a clash over the question
of whether or not the aboriginal civili-
zation of Central
fluenced by Asiatic culture.

America was in-
A report

*

was read on the discovery of fossils
in’ New Mexico which proved the ex-
istenee of human beings on this con-
tinent in the late Pleistocene era, from
ten to twenty thousand years ago.
We are glad to be reminded that,
although our own history is so young
when compared to that of Europe, we
still have in the civilization of our
predecessors something to interest the

archeologist.

 

COTTON, WOOLS AND SILKS.

Signs of improvement in the textile
markets are not lacking, but the move-
ment can scarcely be called substan-
tial. The cotton goods market has trared
best, with trading on quite a liberal
scale in the primary end and the de-
mand for finished goods making furth-
A survey conducted by the
brought out that
dress cottons were in excellent demand

er gains.
mill organization

this summer and are enterting the new
season with bright prospects, as judged
by wholesalers, garment manufacture:s
and retailers.

A feature of interest this week wil
be the opening of dress fabrics in the
woolen market. The leading producer
will show goods this week Tuesday.
The men’s wear division of the indus-
try finds demand rather spotty. A
good deal of business was taken before
the recent opening and competition is
now very keen. Buyers have been
hesitant and many are requesting sam-
At the

London wool sales prices slipped off

yles rather than placing orders.
1

about 10 per cent. and sellers’ limits
were lowered. The hope is now ex-

pressed that the raw material may
come down more into line with yarn

and cloth levels.

Competition of woolens with silks
is cited as one reason why the latter
have found an easier demand. Some-
come about
through the fluctuation in styles this
season, but the silk volume continues
to figure very prominently in the busi-

thine of this sort has

ness placed on the new apparel lines.
The raw silk market has been firm.

 

AMATEURS ON THE JOB.

To amateur radio listeners in Brook-
lyn and Jacksonville the United States
owes much of its knowledge of the
havoc caused by storms in the Carib-
bean and in Southern Florida. The
Brooklyn station served as a link in
communications between the Navy De-
partment and Porto Rico. The Jack-
sonville amateur picked up descriptive
and informative messages from re-
sponsible authorities at Palm Beach.

Similar reports or appeals for help
have been first received by amateurs
many times in the past. Signals from
sinking vessels, from lost explorers and
from others in urgent need of assist-
ance have been quickly caught and
swiftly relayed to the official agencies
capable of sending relief.

The many thousands of such listen-
ers, alert to detect and record any un-
usual constitute collectively
an important element in civilization’s
huge organization to protect the lives
of its more daring or unfortunate
members.

message,

 

 

 

een naa a a nas

oO

ea

 

 

 

 

 

 

 

September 26, 1928

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

Last Saturday was another glorious
fall day, with bright sunshine, blue sky
and white fleeting clouds which bore
striking resemblance to imaginary wild
animals. It is surprising how many
wonderful Saturdays we have had this
season, I think we have been diverted
from our Out Around trips only once
by such adverse weather conditions
that we were obliged to abandon the
plans we had made for the day. Satur-
day we again headed for Ionia, but a
football game between the local high
school club and Ottawa Hills (Grand
Rapids) appeared ito have set the town
crazy and few people we needed ito see
were at their post of duty. I suppose
it is perfectly proper for people to take
absorbing interest in high school
athletics of this character, but having
inherited a stern sense of duty from
my industrious ancestors, I
reached a condition in life where I
thought I ought to yell myself hoarse
and tear my clothes in becoming a fan
at any athletic contest. Perhaps the
people who indulge in these pastimes
are wiser in their day and generation
than I am, but I do not believe they
will live any longer or get any more
out of life than I do.

A visit to the State reformatory
found Warden Shean as busy as a
hornet, notwithstanding it was a half
holiday at the prison. He told me the
clothing department was now turning
out one thousand dozen work shirts
every day except Saturday, which is
certainly a remarkable record. Be-
cause the shirts are well made and are

never

sold at lower prices ‘than goods made
by free labor can be produced, they
find an eager demand in other states
where they are principally marketed.
It strikes me that because the prison
is necessarily conducted at a tremend-
ous cost ‘to the taxpayers of Michigan,
these advantages ought to be made
available to ithe citizens of Michigan,
instead of bestowed on the citizens of
other states. This could be accomp-
lished by placing the sale of the prod-
uct in the hands of a Michigan sales
agent, instead of favoring people of
foreign blood and alien interests in a
distant market.

Mr. Shean assures me that all of the
industries at the prison are now con-
ducted in such a manner as to yield a
handsome profit to the institution,
which is in marked contrast with the
conditions which prevailed under the
administration of ex-governor Groes-
beck, whose theory of government was
addition, division and_ silence. The
more I see of the masterful hand of
Fred Green in administering the af-
fairs of our State and its numerous in-
terests and activities, the more I feel
thankful that we now have a business
man for Governor, instead of a cheap
politician whose chief ambition as Gov-
ernor was to hand out fat orders and
fatter contracts to his favorites, with-
out competitive bids and with no re-
gard for the best interests of the peo-
ple who foot the bills.

I have been in the habit of visiting
the Ionia reformatory at frequent in-

s ‘

MICHIGAN TRADESMAN

tervals for the past forty years and I
am frank to state that I think it is in
the best condition now it has ever been.
Economy and efficiency appear to be
the watch words of the present man-
agement which has made marked im-
provements and introduced sanitary
features in every department of the
vast institution. It is no small job to
handle 2,000 men who are not accus-
tomed to restraint. The position re-
quires executive capacity of a high or-
der, I am glad to make this acknowl-
edgement, because I am just as much
inclined to praise where praise is de-
E am to
criticism is justified.
I speak wholly from experience and
observation when I state that there are
few locations in Michigan which dis-
close more profitable farming condi-
tions than M44 from Tonia to Belding.
I should say the principal crops are

served as criticize where

corn and beans, which have both shown
remarkable yields this season, The
bean crop is harvested in good condi-
tion, and the corn crop is so nearly
harvested that its future is secure.
Speaking of farming conditions re-
minds me that it has been my custom
to have frequent conversations with
farmers regarding the so-called farm
relief that the politicians are prating
about so voluably these days. I have
never found a real farmer who did not
refer to the propaganda with a sneer.
Practical farmers appear to regard the
whole matter as clap trap and subter-
fuge to catch the vote of men who are
not good farmers and never will be. I
have never had any patience with the
extent to which this fallacy has taken
possession of some men who have no
conception of governmental
functions and who do not know what
they are talking about. It reminds me
of the remark of a hard headed farmer

proper

to a cheap lawyer politician during the
wild talk about the tariff during the
McKinley campaign. The politician
accosted the farmer on the street with
the remark, “Do you know, sir, that
the very shirt on your back cost you
fifty cents more than it would but for
this iniquitous tariff?”

“Let’s see,’ replied the farmer,
“Three yards of sheeting at ten cents
a yard and the old woman made it.
Yes, I guess it did.”

We are now in the midst of a cam-
paign in which a surplus of footish
things are being done and a plethora
of utterly false statements are being
uttered on both sides. Those of us
who are not partisans and who realize
that the country is safe, no matter
which candidate is elected, are in a
position to view the situation with
calniness. We cannot afford to lose
our poise and thus destroy our con-
tentment. A government which with-
stood the shock of such wretched ex-
ecutives as Buchanan, Hayes and Wil-
son can emerge triumphantly from any
ordeal. We are all citizens of one com-
mon country, living under one flag and
working together to create a common
destiny, who must share alike the
shortcomings of an incompetent ex-
ecutive or the blessings of a wise and
pure rule,

Gaius W. Perkins, Sr., is in the city
this week en route to his home in

rs

Peoria from Northport Point, where
he spends his summers. Mr. Perkins
was one of the six founders of the
Grand Rapids School Furniture Com-
pany, which has been developed into
gigantic proportions as the American
Seating Company. Mr. Perkins was
the dominating factor in this great en-
terprise and deserves the lion’s share
of the credit for conceiving, organizing
and developing such a monster under-
taking. Circumstances
necessitated his retirement from the
management of the business, but the
fact still remains that but for Mr. Per-
kins and his loyal associates Grand
Rapids would not now have the largest
school, opera and church seating es-
tablishment in the world. Not only is
it the largest establishment of the kind
in the world, but it produces probably
seventy-five per cent. of the goods in
its line manufactured in this country.
Ralph Waldo Emerson said the civil-

arose which

ization of the community is shown by
We take
front rank in this respect, but when it
comes to honoring our living heroes—
perhaps I should
heroes from this sweping statement

the respect it shows its dead.

exclude military
—we are very deficient in appreciation
and sympathy while the men deserving
our commendation are still living. It
might not be a bad idea for such an
organization as the Rotary Club to give
this suggestion the attention it de-
E. A. Stowe.
—__——__ ~<i> ~<a
Price Appeal Being Worked To Death.
A Baltimore wholesale grocer, after
mature deliberation and a careful sur-
ey of the jobbing and retail field, is of
the opinion that too much emphasis
has been placed on buying and_ too

serves.

little on selling. To quote his letter:

“T believe that the real trouble with
the wholesale and retail grocery busi-
ness to-day is that the retailer believes
that the only thing that stands in the
way of his success is the profit the
wholesaler must have to run his busi-
ness. With this thought in his mind
and with competition pressing him on
all sides the retailer turns to his buy-
ing. He works one wholesaler against
another. He tries to buy direct, he
joins a buying association, he hauls
his own goods, pays cash and spends
most of his thinking hours figuring
how to work down his purchase price.
Buying is the important thing to him,
so important that it blinds him to the
fact that selling is really the important
Weighing it all,
the purchase price of an item is only

part of any business.

important because we must know it in
order to name a selling price that
shows a profit. After we have made
our price we have to sell to make our
profit.

“The retail merchant is a price hawk.
Who is to blame?
you and you and me.
are to blame.
price for years. We may operate a

I blame you and
We wholesalers
We have been preaching

cash and carry house or we may be
service wholesalers.
house we cry ‘We save you money.’ If
we run a service house we preach ‘I

If we run a cash

,

will meet his prices,’ or ‘he is now low
on everything’ or ‘when you take into
consideration my service, etc.’ Yes,
men, we are the ones who have made

9

price hawks of the retailers by fighting
among ourselves and our fights are
certainly being rewarded,

“During the past few months efforts
have been made by wholesalers in Bal-
their
fight against the chain stores. Our

timore to help our retailers in

efforts have been along the lines of
preaching clean stores, better merchan-
dising, etc.

Our competitors have gone further,
organizing the retailers, getting money
out cf he manufacturers for newspaper
This

is good work, but it adds to the con-

advertising, window posters, etc.

fusion because everybody is out on his
own.

“A solution, you ask? J have none,
but I believe that somebody will have,
and we will finally be led out of the
wilderness. Faith in our competitor
we need. We need to know him better.
We need to be made to realize that he
is no more a fool than we are. We
need to know that he is in business to
We need
to know that he thinks the same hard
thoughts about us that we think about

make money, just as we are.

him. We need to realize that he is
able to do anything that we are able
to do, and that he does the foolish
things that he does simply because of
the foolish things that we do.”
————_2. © .<—_--—.
No Tariff Changes By Next Congress.
Much talk of tariff revision is heard
during the present Presidential cam-
paign. It is probable that some have
been led to believe that this means the
tariff will be changed at the next ses-
While it is not the
intention of political speakers to give

sion of Congress.
this impression, it undoubtedly  pre-
vails. The fact is that there is hardly
the remotest chance that the tariff will
come up at the next session of Con-
gress. It will be the last session be-
fore President Coolidge retires. He
has repeatedly

stated opposition to

further tariff tinkering at this time.
Evidently he feels that if the tariff is
to be changed he will leave the job to
his successor. So business may rest
easy that it will not be disturbed by
any ‘tariff legislation at the next ses-
sion, though there may be tariff discus-
sion, as there usually is. Oil and sugar
interests especially are discussing the
probability of tariff legislation at an
early date, but the stage of discussion
is not expected to be passed in that
time.
> - «

Hard Coal Demand Slackens.

The wholesale demand for anthra-
cite experienced a slight setback to-
ward the end of last week and the trade
is now awaiting some development
that will start orders coming in again
at a more lively rate. Just what caused
the market to quiet down a week ago
is something on which there is division
of opinion. More bituminous coal is
moving from mines in seaboard ter-
ritory, with everything pointing to a
further increase in tonnage as the fall
While all the pro-
ducing fields are sharing in the great-
er volume of business, only the low
volatile operators of Southern West
Virginia are getting any better price
save, perhaps, in isolated cases,

season wears on,

 

10

Sweet Cider May Be Made, Used and
Sold.

Home makers of nonintoxicating
beverages may stop whispering, tiptoe-
ing in their stocking feet, and squeez-
ing fruits at night in unlighted base-
ments, fearing that they will innocent-
ly violate the law. Thousands of farm-
ers and city people who make, use, and
sell cider, fruit juices, and vinegar are
in doubt about the prohibition regula-
tions. Some are so doubtful they think
it may this fall
the proper use of the low grade fruits

even interfere with
that are in abundance in orchards and
vineyards where the value depends up-
on whether the juices can be pressed
out and lawfully utilized.

Information compiled from various
official sources by C. E. Durst, editor
of the Fruits and Gardens Magazine,
shows that any person may make for
home use cider or other products from
fruit juices which are nonintoxicating
without permit. These
products may be made at a commercial

obtaining a

mill if the juice is promptly removed
to the home of the person having it
made.
Persons who make nonintoxicating
fruit juices for home use, may later
sell part of it in lots of five gallons or
negar manufacturers with

more to Vi
If the juice has fermented

permits.
through to vinegar stock (containing
114 per cent. or more of acetic acid)
or to vinegar (containing 4 per cent.
or more of acetic acid), the sale may
be made without a permit, but the
manufacturer must keep a record un-
der provisions of the prohibition act,
according to Mr. Durst’s information.

He finds that without permits fresh
sweet cider and other fruit juices may
be sold in glasses for immediate con-
sumption from roadside stands, from
farmers’ cider or juice presses, or from
custom cider mills. But, if such cider
or fruit juices are to be taken from
the premises, they must be preservcd
by pasteurization or sterilization and
placed immediately in tight containers,
or preserved by the addition of at
least four ounces of U. S. P. benzoate
of soda to fifty gallons. Pasteurized
cider may not be sold or delivered in
bulk containers, such as kegs, barrels,
etc., except to a vinegar manufacturer.

The summary also shows that buyers
of cider or other fruit juices may not
use or possess the products after they

I

contain mcre than % of 1 per cent. of

alcohol. To preserve cider or other
fruit juices for sale, or to convert it
into vinegar to be sold, it is necessary
to apply for a permit.

Mr. Durst

preserved or concentrated cider may

further points out that

be scld by the maker to manufacturers
of food products. Unpreserved or non-
concentrated cider made under permit.
containing one-half of 1 per cent. or
more of alcohol, may be

ped to a person holding a permit to use

sold or ship-

such cider in the manufacture of food
products. The addition cf sugar or
other fermentable material to increase
the alcoholic content will make the
manufacturer liable to the penalty im-
posed for the production of mash fit
for distillation purposes.

Another important regulation is that

MICHIGAN TRADESMAN

under the rcvenue act of 1921, a sales
tax of 2 cents a gallon is payable on
all unfermented fruit juices, sweeten-
ed or unsweetened, which are intended
as beverages, but another section of
the law exempts pure apple cider, if
Preserved
apple cider may be charged with car-
bonic acid gas without being subject
to the tax.
es

Sweaters Join Dress Ensembles.

Sweaters are gaining such import-
ance in costumes that many of the
French designers have chosen to in-

preserved, from this tax.

corporate them in their newest en-
semble suits for Fall and Winter. Be-
sides silk crepe blouses shown for wear
with the new tweed suits, often two or
three sweaters are included. Most of
the new sweaters are in distinctive
blouse styles, with necklines, cuff treat-
ments and borders supplied by con-
trasting colors woven in.

In other patterns two-tone effects
are used, a simple design being worked
out in the less conspicuous shade. One
sweater of light green when stretched
reveals a darker green in the founda-
tion weave, and this same color is used
in the border design on the front and
for outlining the V neck and turn-back
cuffs,

All-over designs are again popular
but in small patterns. One very at-
tractive sweater is in blouse style and
has a narrow string-tie extending
around the neck, forming a narrow up-
standing collar. The tie and collar are
almost solid brown, while the remain-
der of the sweater is a combination of
beige and brown.

Two slit-pockets in front are the
only other details.

Natural used to
fashion a hand-knitted sweater ‘that is
featured for wear with the gray tweed
ensembles. The collar, which is a bit
unusual, being copied from the Peter
Pan style, has a flat applique in two
tones of violet.

colored wooi is

a

Already the cricket is busy

With hints of soberer days,

And the goldenrod lights slowly

In torch for the autumn blaze.

And we know that the frosts will find
us,

And the smiling skies grow rude,

While we look in the face of Beauty

And worship her every mood.

September 26, 1928

Ae Renee
, A Ny 75 Seater ae er

a tai ea Retreat lest

ORO NTN, — es cx SAD CECE ERT| o 4

SROER EN Aa RA ANGE
are

 

“~)

ORE

FLAVOR
PER CUP-

Folks’ preference for Light House
Coffee is more than a hanker-
ing fondness ... « . it is INSIST-
ENCE which demands that ani-
mated **double flavor’’.....
the cup that inspires conversation

2 Reece
2 ahr ; ag) 9 7

NATIONAL GROCER CO.

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Ream

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Rosen

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Be

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Be (lec,
5 ‘am

 

 

 

 

ALL CANDY DEALERS, ATTENTION!
The week of Oct. 6 to 13 will be nationally observed as

CANDY WEEK

Saturday Oct. 13 is

SWEETEST DAY

Full page advertising in colors will appear in leading magazines.

Window signs will be furnished by your candy jobber. Write
us for some.

NATIONAL CANDY CO., INC.

PUTNAM FACTORY

GRAND RAPIDS “i wie MICHIGAN

 

 

 

 

 

GUARANTEED

PRODUCTS—Power Pumps That Pump.
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Softeners. Septic Tanks. Cellar Drainers.
MICHIGAN SALES CORPORATION, 4 Jefferson Avenue

PHONE 64989 GRAND RAPIDS, MICHIGAN

“THE PUMP SUPREME”

 

 

 

 

 

 

 

 

Shelving that di
ving that displays
Now you can have shelving which displays your mer-
chandise. Notice how the sloping front of Sanidura Dis-
play Shelving brings all the merchandise into prominence.
Whether you completely equip your store or use single anaaeines
units, Sanidura Shelving is very desirable, because it is ||/"===em Sse
easily set up and gives a more attractive appearance to [i|dacs =
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Write for prices and name of jobber in your territory

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14 FONDA AVE., BATTLE CREEK, MICHIGAN

a eae

 

- : S
Bote tae ee, Bee FOR He NS EB

PEI hh Re Ne et ew
pee te te he Ra Ek
ie i

 

 

 

 

 

 

 

 

 

yw

saa NER N UNI

See cece ane

 

 

 

 

 

 

September 26, 1928

MICHIGAN TRADESMAN

11

 

Wholesale Grocers Favor Educating
Retailers to Confine Orders.

Education of the retail grocer to
confine his purchases to two or three
wholesalers and the dropping of ac-
counts which fall below a fixed mini-
mum of volume are two methods fav-
ored by wholesale grocers in meeting
the problem of small order purchases.

The survey, undertaken in co-opera-
tion with the National Wholesale Gro-
cers’ Association, points out that the
retailers’ tendency to purchase in small
lots has caused a general increase in
selling costs and decreased profits to
such an extent that some action must
be taken.

Chain store systems, which have
erown by leaps and bounds in the last
five vears, have forced the wholesale
grocer to provide a selling service far
out of proportion to the business ac-
auired. the renort states. Faced by this
problem and others associated with
hand-to-mouth buving, the wholesaler
has reached a point which, according
to the report. means either severe re-
frenchmmnt on his part or a reorgan-
ization of the industry along lines not
vet revealed.

The results of this survev show
definitely the tendency for retailers to
order from the wholesaler in smaller

lots. Not every one of the wholesale

grocers conributing information show-
ed a decrease in the size of the aver-
age 1927 order under that of 1922, but
in the relatively few cases where in-
crease was shown the percentage was
for the most part negligible. The high-
est increase reported was 25 per cent.,

recounted by one wholesaler, while in
numerous cases other wholesalers re-
ported decreases amounting to more
than 25 per cent.

One wholesaler reporting a single
month’s operation showed orders un-
der $5 amounted to 16 per cent. of the
totalh number and 2 per cent. of the
total volume of sales; those under $25
totaled 73 per cent. of the number and
35 per cent. of the sales volume, while
orders over $50 constituted only 9 per
cent. of the total number and 39 per
cent. of the volume.

The report says that selling costs
can be cut somewhat by reducing the
number of salesmen’s visits to the re-
tail trade and by inducing retailers to
place larger orders.

Many suggestions were advanced by
wholesalers as to lines of action which
might improve the conditions with
which they are faced. It has been the
experience of one wholesaler that a
frank discussion with his customers
as to the services rendered as compar-
ed with the volume obtained has, in
most cases, been well received by these
dealers.

One jobber states that accounts
should be discontinued if the purchases
do not exceed $50 a month. Tf all job-
bers would follow such a course, it is
stated, retailers who contribute noth-
ing to the trade as a whole would be
eliminated.

Blame for the excessive number of
small retailers is placed in part on the
wholesalers themselves.

The jobbers in many cases are fi-
nancing the small store out of all pro-

portion to the profits received from
this volume. One wholesaler states in
this connection that wholesale grocers
should cease financing unworthy and
inefficient dealers.

ee

Chewing Gum.

We are told that it was first manu-
factured in 1860. The habit originated
in this country. Long after 1860 boys
on the farms and villages knew the
pleasures of chewing honeycomb. Hon-
ey was common and cheap then, and
a hunk of honey in the comb gave a
boy’s mouth a delicious bath of sweet-
ness, prolonged by chewing the accu-
mulation of wax. Later boys learned
that cherry and spruce trees yielded
a gum good for chewing, even if
The first chewing
gum we ever saw on sale was a square
cake of sugared wax. It was very good
when fresh, but if old crumbled in the
mouth and could not be assembled into

somewhat sticky.

one mass. When we were 12 years old
a classmate of ours in the Pomeroy,
Ohio, public schools, Charley Whaley,
whose father was a dentist, discovered
that the red substance used in making
plates for false teeth made a palatable
and lasting chewing gum. He did a
profitable business selling little squares
of it to the pupils until Dr. Whaley,
noting an alarming shortage in his
supply, locked it up.

pronounced
“chickle’ or ‘“chickle’?) is the sub-

Now chicle (is it

stance used in manufactured chewing
gums. It exudes from the bully and the
sapeta trees, and is both plastic and
elastic. Its peculiar fintness for chew-

ing was discovered in 1860. It is not
only easy to chew, but compounds
readily with flavorings. The first chi-
cle gum industry started on a capital
of $55. We get 75 per cent. of our
chicle from Mexico. In 1926 we im-
ported 12,000,000 pounds, 9,000,000 of
which came from Mexico. In 1925 our
chewing gum product was valued at
$47,838,150, and in 1927 we were ex-
porting gums to eighty different coun-
tries, the United Kingdom getting 1,-
053,496 pounds.

—_——_+22>—___—_
Silverware Orders Keeping Up.
Reports from silversmiths regarding

business indicate little sign of “Presi-
dential year.” On the other hand, the
early Fall business booked is said to
be better than in many years in which
there was no such mythical handicap
to buying. In the buying that has
been done by retailers so far there has
been a sizable percentage of wedding
gift merchandise, this being prelimin-
ary to the October matrimonial sea-
son, The revival in stock selling is re-
flected in additional consumer buying
of fine silver, much of it consisting of
sterling dinner and tea sets and chests.
Elaborate toilet sets in sterling are
also selling well.

—_+++—____

Chickens come home to roost, but
some people stay out all night.

 

 

Seely Manufacturing Co.
1862 - - 1928
Flavoring Extracts — Toilet Goods
A standard of quality for over 60 years
SEELY MANUFACTURING CO.
190) East Jefferson Detroit

 

 

 

 

 

 

 

Michigan Tourist and Resort Association

H. J. Gray, Secretary-Manager

Michigan Tourist and Resort Association

If interested (and you should be) in developing the tourist and
resort business of Western Michigan you will attend the annual
meeting of the Michigan Tourist and Resort Association at the
Pantlind Hotel, Grand Rapids, October 4 and 5. First meeting
2:00 p. m., October 4. Discussion of various subjects, among them
“Hidden Business” (of special interest to wholesaler
retailers) by Saturday Evening Post representative.

p. m., Kentucky Editor wil
of Newspaper men’s trip t
meeting, 9:00 a. m., committee reports,

You are urged to come and help with your advice. No solicitation
of funds at any of these meetings.

s, jobbers and
Banquet 6:30
| tell “Their impressions of us.” Movies

hrough Western Michigan. October 5

election of officers, etc.

 

 

 

 

12

FINANCIAL __

Shift From Time Loans Seen.

A stiff advance in brokers’ loans of
$85,285,000 this week's lifts the total to
a new recent high within less than
$100,000,000 of the record peak of June
6, but even more ominous than this

 

resumption of the upward trend is the
shift in composition of the loans that
make up the total.

A growing disposition on the part
of lenders to cut down their loans on
time and put money on call instead has
resulted in a radical shift in the time
and demand portfolios. Early in June
a new peak in the volume of time loans
was set at $1,075,000,000. With the
greater hesitation of banks to tie up
their funds over a period this volume
has receded week after week until we
find in the current brokers’ loan state-
ment that time funds represent less
than $760,000,000 of the aggregate $4,-
470,000,000 brokers’ loans.

That time loans should have fallen
$375,000.000 since early June can mean
but one thing—that the New York
banks do not want to put their funds
out beyond recall. The rate on ninety
day time funds this week rose to 7 per
cent. and then 714, and finally in cer-
tain quarters to 7/2 per cent. Presum-
ably some lenders hesitate to tie up
their funds for ninety days just now
through a fear that rates will tighten
more. Aside from this expectation is
the desire of the banks to keep close
to shore at a time when funds are not
so plentiful as they were once.

It goes without saying that the ex-
pansion in demand loans explains the
recent increase in the general volume
of brokers’ loans, as funds have been
shifted from one pocket to another and
as money has poured in from new
sources.

However much authorities may mis-
trust the weekly figures on brokers’
loans they cannot overlook the recent
trend away from funds offered on time.
Bankers see that the supply of funds
available even at present high rates for
time money is small. Apparently the
banks have an eye on their Reserve
position and do not wish to find them-
selves under the necessity in case of
emergency of running up further their
discounts at the regional institutions.

Turning once more to the general
position of brokers’ loans it is interest-
ing to note that the total now stands
at $4.470,600,000 as against $3,284,000,-
000 a year ago. Even when a com-
parison is made with this time last
year it will be found that the volume
of time loans is substantially smaller
than it was then, although demand
loans have risen far in excess of a bil-
lion dollars.

Paul Willard Garrett.
[Copyrighted, 1928.]
—
Upturns Lack Threat of Economic
Adjustments.

lf the 1928 advance in stock prices
presents a new species of inflation the
problems it raises threaten no such
economic disturbances in their solu-
tion as did the wave of commodity in-
flation that swept the country in 1920.

How much the stock market this
year has been inflated nobody will

 

MICHIGAN TRADESMAN

know until the adjustment comes, but
—it must be plain to all—the roots of
a high stock market do not reach down
as far into the economic soil as those
of a market in commodities that has
run wild. The reason lies partly in the
extent of the two kinds of inflation and
partly in their relation to industry.

A general rise in commodities when
carried to the limit affects not only
speculators in the commodity but all
those along the line in the producing,
distributing and consuming classes
whose day-to-day movements directly
or indirectly depend on prices. Nobody
could specify the ramifications of a
collapse in wheat prices or indicate the
groups of individuals destined to suffer
from a sudden decline in any of the
major commodities.

And yet who will contend that a
collapse in any one of a half-dozen
leading stocks threatens in this same
severe manner economic punishment
to the country? That the market's
performance represents a new kind of
inflation few conservative authorities
will deny. And yet in any view of fu-
ture possibilities sight must not be lost
of these important distinctions between
the kinds of inflation presented now
and that of eight years ago.

Not only does a drastic liquidation
in commodities at falling prices hit
more individuals throughout the coun-
try than a decline in stocks—the pain
is more prolonged. It often takes
months to liquidate credits frozen in
the commodity market where in its
state of greater liquidity a stock mar-
ket adjustment can be accomplished

frequently in short order.

And it is important to emphasize at
this time that in the last year of un-
precedented credit expansion an infla-
tion of commodity prices has been con-
spicuously absent. So far as these
basic markets are concerned the coun-
try is in a _ position exceptionally
strong. Variations in individual com-
modities there have been a plenty. But
the movements have been controlled
by changes in supply and demand
rather than by speculative operations.

Here—it seems to the financial dis-
trict’s more careful economists—lies
It means
that however numerous may be the
adjustments in credit destined to come
these are not directly related to any-
thing so fundamental as the country’s
commodity markets.

Paul Willard Garrett.
[Copyrighted, 1928.]
—_2+ 2 2>__—_
Retail Credit Survey.

A study of merchant returns, made
by the College of Commerce and Ad-
ministrations, Ohio State University,
indicates that 18 per cent. of all mer-
chandise returns is outstanding nine
days after sale. The average time be-
tween the sale and return for all mer-
chandise items is seven days, and
varies with individual lines. About 65
per cent. of home furnishings eventu-
ally returned are still outstanding at
the end of four days after their sale.
The study, entitled “ Merchandise Re-
turns in Department Stores,’ is soon
to be issued and will present its facts
both for merchandise groups and for
merchandise items.

an assurance for the future.

September 26, 1928

 

GRAND RAPIDS
NATIONAL BANK

Established 1860—Incorporated 1865
NINE COMMUNITY BRANCHES

 

GRAND RAPIDS NATIONAL COMPANY
Investment Securities
Affiliated with Grand Rapids National Bank

 

“The Bank on the
Square”

 

 

 

ASSOCIATED TRUCK LINES

Announce complete organization for handling Merchant
Freight. We go to 167 Cities and Towns in Michigan,
and make deliveries to suit present day requirements.
We furnish the greatest aid to successful merchandising,
Adequate delivery. All lines are regulated by the Mich-
igan Public Utilities Commission.

ASSOCIATED TRUCK LINES

108 MARKET AVE. GRAND RAPIDS, MICH.

 

 

PHONE 94121

 

 

 

Merchants Life Insurance Company

 

WILLIAM A. WATTS @ RANSOM E. OLDS
President Chairman of Board

 

Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich.
GREEN & MORRISON—Michigan State Agents

 

 

 

 

 

 

Only When Helpful

THE “GRAND RAPIDS SAVINGS
BANK” feels it is “SERVING” only
when the things it does for its customers
ate helpful to them in their financial
affairs -- business or personal.

Rendering banking service along broad
and constructive lines for 56 years has

 

established this institution in the confi-
dence and esteem of business houses and
individuals throughout all Grand Rapids.

GRAND RAPIDS SAVINGS BANK

“The Bank Where You Feel At Home”’

 

 

 

 

 

 

 

 

 

i
:
PE

arenes Se

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perenne TA

prac

Par Roo

September 26, 1928

MICHIGAN TRADESMAN 13

 

Revival in Financing Kindles Hope.

A brisk September revival in new
financing rapidly is kindling a belief in
the financial district that industry will
go through the year without suffering
any hardship from tension in the
money market.

The precipitate drop in the volume
of capital flotations during July and
August raised several questions on the
business future. It focused attention
on the possibility that if continued long
the reduction in financing might seri-
ously cut short various programs of
plant expansion. The conclusion was
drawn that the 1928 prosperity wave
might eventually give way unless sus-
tained by a fresh impetus such as al-
ways accompanies the financing pro-
grams of big corporations.

In looking back it now appears that
the slump in financing did not hit new
corporate demands among domestic
concerns nearly so hard as it did for-
eign and refunding requests for money.
In other words the needs of domestic
corporations for new capital have been
fairly well filled, although corporations
have not been so successful as former-
ly in substituting low for high coupon
rates through advantageous refunding
programs, and foreign borrowers for
the first time in four years actually got
nothing during August.

Admittedly the Federal Reserve
system’s moves to choke off wild
speculation in the stock market have
tightened money, but they have not
tightened the rates for business funds
nearly so much as those for speculative
funds. Essentially what the Reserve
officials sought was enough of a check
on speculation to keep money at all
times available to industry. In this
they have been so far singularly suc-
cessful,

With the approach of autumn some-
thing of a readjustment in investment
values has been taking place. Con-
vinced at last that money is likely to
remain firm for a time both under-
writing houses and prospective borrow-
ing corporations now are more con-
tent to consider financing on a new
basis.

Presumably borrowers will for some
weeks yet cling to the hope of easier
money this fall and therefore will pro-
They will not hold
back when new capital actually is
needed, but they will postpone refund-
ing issues. The retarding effects of a
slight increase in interest rates on busi-
ness have received greater stress than
is warranted,

History shows that when industry
needs funds it can usually afford to
pay the going rate. And certainly in
the present instance the prevailing
charge for money has not become pro-
hibitive. More is asked for money by
lenders than a year ago, but—and this
point must not be overlooked—an
abundant supply of credit for legiti-
mate purposes still is available for
those who wish to draw upon it.

Paul Willard Garrett.
[Copyrighted, 1928.]
—_+2-____

Farm Groups Lead Price Rises.

New evidence of the undisputedly
strong position for commodities at a
time when critics view the stock mar-

ceed cautiously.

ket differently is supplied by the report
cf the Bureau of Labor Statistics to-
day.

Another fractional advance in the
price level during August lifted values
to their highest point of the year to
date and emphasized the potency of
the forward-creeping movement despite
conspicuous declines in individual com-
modities. The Bureau’s compilation
for August showed the general price
level as 98.9, which is a substantial in-
crease over the level of 96.3 reported
at the beginning of 1928 or that of
95.2 for a year ago. Prices still stand
below the 1926 average taken as 100.

Looking at the Bureau’s index in
more detail it will be seen that the
sharpest major gains came in the food
group, fuel and lighting, metals and
metal products, building materials,
chemicals and drugs. and house fur-
nishing goods. All of which is to say
that the advance was shared by a big
majority of the groups represented in
the Government’s compilation.

Time was when the. farm products
group was the laggard of the list. Not
so many years ago its failure to keep
pace with other groups in the recovery
that followed the 1920 collapse present-
ed a serious obstacle to agricultural
prosperity.

Interesting is it, therefore, that the
two commodity groups most intimate-
ly related to farm prosperity, the farm
products and food groups, now stand
higher relatively than any of the others
except hides and leather. At 107 the
farm products group and at 104.2 the
food group each command a price level
substantially higher than the metal,
building material, fuel or textile divi-
sions,

What characterizes the price move-
ment of the last year more than any-
thing else is perhaps its stability. No
such swings upward or downward as
arose six or seven years ago to disturb
industry have appeared recently in the
general price level. And fortunately
for the general prosperity of the coun-
try such changes as have occurred in
the last year for the most part have
been moderate increases rather than
decreases.

The figures emphasize a return to
the law of supply and demand as the
principal factor in governing commod-
ity values and the disappearance of
speculative forces.

Paul Willard Garrett.
[Copyrighted, 1928.]
—_—_+

O’Hooligan had not been in this
country man days when he became in-
volved in the meshes of the law, and
the next morning before the magis-
trate he was asked his name, occupa-
tion, etc. He stated his occupation as
that of a sailor. The judge scouted his
statement, saying, “I don’t believe you
ever saw a ship.” Pat, however, sus-
tained the burden of proof by replying:
“How do you think I come over from
Ireland—in a hack?”

—_—_+ +.

Most of the people who boast of
“overcoming temptation” never saw a
real one.

 

_—_—-~ + -o-
If you keep on your toes you won't
run down at the heel,

 

 

Investment Securities

E. H. Rollins & Sons

Founded 1876

Dime Bank Building, Detroit
Michigan Trust Building, Grand Rapids

New York
San Francisco

Boston
Denver

Chicago
Los Angeles

 

 

 

 

 

 

 

EIFERT, GEISTERT & CO.

Investment Securities

GRAND RAPIDS + MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING

Telephone 9-3395

 

 

 

 

 

Fenion Davis & Boyle

Investment Bankers

GRAND RAPIDS

Grand Rapids National Bank Building
Phone 4212

Detroit

2056 Buhi
Bullding

Chicago
First National
Bank Building

 

 

 

ODIN CIGAR COMPANY

Common Stock
The stock of this company earned $3.12 a share in 1927 and has been placed
on a dividend basis equal to $1.40 a share annually to yield 7.35% on the

present selling price.
CIRCULAR ON REQUEST

A. G. GHYSELS & CO.

INVESTMENT SECURITIES

Buh! Building, Detroit Peninsular Club Bldg., Grand Rapids

 

 

 
 
  
   
  

 

 

 

Kent State Bank

“The Home for Savings”

 

 

 

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_——————————

 

14

MUTUAL FIRE INSURANCE

Criminal Habits Which Can Be Curbed

The evil that men do lives after them;
The good is oft interred with their bones.
Shakespeare made this observation

in Julius Caesar, and there is no doubt
that it is as true now as it ever has
been. But the poet left out of con-
sideration a class of malefactors whose
crimes are never connected with their
names, and who are seldom charged
with having perpetrated their out-
rages—which may take toll not only
of property and money, but of lives. It
sometimes happens that criminals of
this class are not even aware of what
they have done. In these cases, noth-
ing would surprise the offender more
than to hear that, thanks to an act on
his part, a family was homeless, or that
in some distant city, a business official
had handed a check to someone he had
never seen or heard of. Still more
would he be astonished to be billed for
the amount of the check.

We are all familiar with criminal
types. We should know what an
enemy of society looks like. He is
generally a flashily-dressed, limber-
jawed individual, wearing a cloth cap;
and with bulges in his clothing due to
concealed firearms. He talks from the
corner of his mouth, using a dialect
containing words like “moll” and “gat,”
and is frequently a cocaine addict. We
see him in the movies, in magazine il-
lustrations, and in tabloid newspapers.
Day and night he is with us in fac-
simile. We think we could pick him
out from among his law-abiding fellow
humans—this “gorilla.”

Certainly the evil that these men do
lives after them, and whatever good
they may have done counts little to-
ward their posthumous fame. But fre-
quently it is environment that makes
criminals. In any case, mere careless-
ness or cowardice never creates pro-
fessional criminals—the conventional
type of gunman who is now bathing
cities in a white light of publicity.
These thugs at least know very well
what they are doing, and have an ob-
jective, admittedly a sinister, anti-social
one—the taking of property through in-
timidation and homicide—but they are
quite aware of the fact that “the wages
of sin is death.”

Here is the other type of criminal,
whose appearance and manners defy
his being linked with gangsters, and
who is in most cases quite unaware of
his criminal status:

It is Sunday morning. The scene is
a young man’s bedroom in a suburban
house. The occupant of the room, a
pleasant-faced person of twenty-odd, is
sleeping, while his family attends
church. No one seeing him would
think of putting him down as a gang-
ster, or identifying him with automatic
rifles, and long, low touring cars.

Suddenly an alarm clock rings. He
jumps out of bed, yawning, proceeds
to bathe and dress, remembering the
while that he has an engagement to
play tennis at the Jones’ at eleven. This
is an average man’s house, so there are
no servants, Dressed, he hurtles down-
stairs, puts the percolator on the stove,
and, with an eye on the rotogravure
section, breakfasts, Finishing his coffee,

MICHIGAN TRADESMAN

he lights a cigarette. Something in the
paper engrosses his attention; he is,
momentarily, spellbound. Then a photo
of a tennis-match reminds him of his
engagement. Throwing away his
cigarette, he grabs his racket and
rushes from the house. The story, to
conform to the public’s taste for happy
endings, should end here, but—

The cigarette, which he so. gaily
tossed away, lands in a rubbish can
which is filled with an unpleasant mix-
ture of variegated refuse, containing
some greasy brown paper, excelsior, an
empty macaroni box, and a crumpled
ball of the wax-paper in which bread
is wrapped and delivered. The can is
under the white-pine, oilcloth-covered
kitchen table, by a window with muslin
curtains. It takes possibly five minutes
for the wax paper to progress from
smouldering to active flame, and no
time at all for this to ignite the ex-
3y the time the table is be-
ginning to blaze, our hero is stepping
onto a distant tennis court, the cig-
arette quite forgotten.

‘A few minutes before the church
service is over, the tennis player’s
family hears the engines clang by out-
side and, naturally, the sound excites
their interest. But it does not occur to
them that it has any connection with

celsior.

them or their property until, approach-
ing home, they see a black mushroom
of smoke, coated with red flame at the
base, pouring from the cavity that the
roof of their house once coverd; see
the crowd pressing about the police
lines; see the sooty water running past
their feet and hear the raucous chug-
ging of the pumping apparatus.

Later, in the cramped, stuffy “tem-
porary” flat, they speculate as to how
the whole thing could have started.
Our young man swears. that if he did
smoke a cigarette, he threw it in the
sink. He says he always does this.
Remember his preoccupation while
smoking. He may honestly think that
he is speaking the truth. If he does,
he falls into the unconscious criminal
class. If he knows that it was his act
that caused the disaster, and says
nothing, into what class does he fall?
Is he a great deal more to be respected
than a professional criminal? Yet—it
would take considerable courage to ad-
mit deliberately that his carelessness
had been the causative factor in the
loss of the home that has, perhaps,
housed him and his family for twenty
years,

It is idle to say that if the house was
insured “no harm was done.” True,
insurance will procure the family the
means to rebuild their home, and will
replace much that they have lost, but
it cannot, and nothing can, compensate
for the inconvenience, the suffering,
and the mass of minor troubles brought
on by the fire. If it was not insured,
or if the policy had lapsed, well—our
imaginations can tell us the situation
more vividly than words. Without in-
surance, the progress of that family
toward afftuence and financial inde-
pendence has been checked—brought
to. a.dead step. .Perhaps they can
wearily climb the heights in ten years,
fifteen years; perhaps they are too old
and too unsuccessful in business to
ever recoup their loss,

September 26, 1928

 

 

Class Mutual Insurance Agency

H. G. BUNDY A T. MONSON

“The Agency of Personal Service”
INSPECTORS, AUDITORS, STATE AGENTS

C.N. BRISTOL

Representing The Hardware and Implement Mutuals—
The Finnish Mutual - The Central Manufacturers’

Mutual and Associate Companies.

Graded dividends ot 20 to 50% on all policies accord-
ing to the class of business at risk.

FIRE - AUTOMOBILE - PLATE GLASS

308-10 Murray Building Grand Rapi s. Mich.

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

theNer cons O70 LESS

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

 

 

 

STRENGTH ECONOMY

THE MILL MUTUALS
AGENCY

Representing the

MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY
(MICHIGANS LARGEST MUTUAL)

AND ASSOCIATED COMPANIES

Lansing Michigan

 

Combined Assets of Group
$45,267,808.24

20% to 40% Savings Made Since Organization

FIRE INSURANCE—ALL BRANCHES
Tornado — Automobile — Plate Glass

 

 

 

 

 

 

crete ae

 

September 26, 1928

MICHIGAN TRADESMAN

 

15

 

 

Two things only could have prevent-
ed this fire: one—the boy’s having
formed the habit, when he first began
to smoke, of putting out his cigarettes,
and being very sure they were out, and
two—the family’s taking care to burn
or put into closed containers paper,
excelsior and the like. Yes, there was
a certain amount of contributory negli-
gence on the part of the family.

One thing, and one thing only could
in any measure alleviate the effects of
the fire—insurance,

How many fires result from trivial
causes such as the above, it is impos-
sible to ascertain, Statistics can show
how many fires of unknown origin
take place annually, but this gives us
very little idea as to how many are
caused actually by mere thoughtless,
careless acts—due to negligence and
lack of foresight on the part of one
person. How many hotel fires are
caused by some man, smoking in bed,
who dozes off, to be awakened by the
heat, and realizing that his room is on
fire, sneaks away and disappears? He
may, as a salve to his conscience, turn
in the alarm at the first red box he
passes in his flight, but it is most un-
likely that he will reappear and an-
nounce that his carelessly thrown
match, or the cigarette which dropped
out of his mouth when he felt asleep,
ignited his mattress and thus set fire
to his room. Cowardice and careless-
ness frequently go hand in hand. The
man who thinks of the possible conse-
quences of his acts is the man who
will be willing to accept responsibility
for them.

Last year, New York was afforded
one of the most brilliant spectacles in
its history. One gusty March evening,
some timbers of the scaffolding on a
new skyscraper began to glow and
drop sparks. Soon the whole wooden
structure burst into flames, and peo-
ple in Staten Island and the highlands
of New Jersey were able to watch the

more responsible) is to this day in-
dignant about the whole thing and has
no more idea of his share in the re-
sponsibility of starting that fire than
he has of who kidnapped Charley Ross
—an even bet, for it is equally likely
that he suffered agonies of fear and ap-
prehension upon remembering just
where he did drop his lighted match,
hot rivet, or pipe-dottel. This man,
probably an honest, temperate, and
useful member of society, certainly
cannot be classed as a criminal, any
more than the hypothetical tennis-
playing boy, but it is beyond denial
that he has caused more damage to
property than many of the gentlemen
now enjoying State hospitality at
Ossining-on-the+-Hudson. It is harsh
to say that careless people are crim-
inals—enemies of society—but it is put-
ting it too mildly to say that they are
merely the instruments of the great
and cosmic quality of carelessness.

In the final analysis, it is almost safe
to say that a majority of the costly and
detrimental industrial and commercial
disasters are due to carelessness on the
part of someone, somewhere. Tracing
a fire, an explosion, or a cave-in back
to its remote original source is fre-
quently an impossibility, for the evi-
dence is covered and hidden by the
ruins. No one can prevent storms,
earthquakes and “acts of God,” but
anyone can, and everyone should, think
of his acts in terms of their possible
consequences in relation to property
and life.

Some forty or fifty years ago, the
function of insurance had little connec-
tion with prevention. It was mere
bought compensation for problematic
loss. Of course, companies were al-
ways interested in prevention, especial-
ly among their own risks, but gave
comparatively little thought to it as a
social proposition. This attitude ex-
ists no longer. When insurance com-
panies combine and co-operate in fire

There which
man, regardless of his status, can help
in the cause of fire prevention. He
talk about

is one way in every

it to his friends, his

children, his servants and employes,

can

even to his employers if they appear to
He can suggest, without be-
ing intrusive, that it is likely to cause

need it.

trouble to have puddles of gasoline on
one’s garaye floor, or to pile up greasy
rags in a dark, warm place; or that
when an electric fixture gives out blue
sparks, and the insulation smoulders,
it is a good time to pull out the base-
plug and see what is wrong with it. He
can supervise his own property with
the above in mind and suggest t+
others that they do likewise—not tell-
ing them they ought to do this and

that to prevent fire, but that they are

likely to suffer if they do not.

If all men, or even a majority of
them, applied this principle, one would
hear less of children burned to death in
frame moving picture theaters, garages
burning from back-fires, and ware-
houses going up in smoke from mis-
placed butts and matches dropped in
parts of the building

crime at law to smoke.

where it is a

Surely co-operation with those who
have as their chief aim the prevention
of loss of life or property by fire is not
only a duty but a pleasure. Get the
public to see that they are serving their
own interests by taking precautions,
and more ‘than half the battle is won.
The And

enough of it, and of the right kind, will

“criminals” hate publicity.

either drive them out or reform them.

 

 

OFFICE 406 MURRAY BLDG.

VIKING AUTOMATIC SPRINKLER CO.
AUTOMATIC CONTROL o/ FIRE

Installations Made on Cash or

Installment Basis
GRAND RAPIDS, MICH.

 

 

813 Lake Drive,

FOR SALE CHEAP, or wiil consider renting good location
for six pool tab'es, | billiard table, complete with racks, cues,
chairs, cigar and tobacco cases. Write

A. OOSTDYKE
Phone 6-6424,

Grand Rapids, Mich.

 

 

you more.

FAST SELLING IONIA FLOWER POTS
Fancy, Plain or Assorted.

If we send you this crate of quick sellers we will sell

 

blazing tower through field glasses. ' rt ae oo
The sight was one of rare beauty, ren- prevention campaigns, they do not a a - a Lei ~ seis 6 ae ee
: ’ . . . . 2 < . - . U ae

dered all the more spectacular by the take into consideration whether the 24 — 6 in. pots and saucers @ 7c 1.68
falling timbers, which descended zig- property to be protected is covered by 12 — 7 in. pots and saucers @Ilc 1.32
zageing, like donastet meteors, into their policies or not, or even whether 6 — 8 in. pots and saucers @l6c .96

’ , . . .
the street below. The newspapers the it is insured or not. They have as- ie $6.66

 

next morning reported the resulting
damage as negligible, and regret was
jocularly expressed that there were not
more of these inexpensive and thrilling
spectacles,

Did the people who watched and
joked during the Sherry-Netherlands
fire, consider that the building was be-
ing erected on contract—to be finished
by a certain specified date—and that
this blaze caused a loss of time, which,
converted into money, ran into thous-
ands of dollars? True, the building
itself was fireproof, of stone, but the
entire scaffolding had to be rebuilt, to
say nothing of the repairs to the dam-
aged exterior, smashed glass, smoke-
blackened, flooded upper stories.

“The cause was unknown, but the
fire is thought to have been due to a
workman’s carelessly tossed match”—
that was about all the newspapers were
able to offer as to the origin. It is an
even bet that the workman whose
match started it (if indeed it was not
caused by some other unrecorded piece
of negligence on the part of someone

sumed the function, or public duty, of
safeguarding property and lives, any-
where and everywhere, regardless of
the profits aspect, against fires, storms,
inundation—all the forms of disaster
which prey upon society.

To go back to our criminal, the man
who is careless or negligent about fire
prevention; is he worth the money
spent on him? Aside from the losses
caused by him which are paid for by
the companies, is he a worthy object
for charity? Should those who are
perfect strangers bear the cost of edu-
cating him, ferreting him out, pointing
out to him the error of his ways? Ob-
viously, no. As a personality, he is
not a deserving recipient for expensive
and laborious propaganda. But the at-
tempt must be made, and the insurance
companies, banded together in various
associations, pay his tuition, though
often he never attends classes, or if he
does, turns a deaf ear to his instructors
who are trying to teach him fire pre-
vention for his good as well as their
own.

 

You can double or treble your money on this assortment.

IONIA POTTERY COMPANY
IontA, MICHIGAN

 

 

 

 

 

 

 

 

=<

THE MARSHALL CO.

 

 

   

Marshall

BED SPRINGS
MATTRESSES
PILLOWS

Comfortable .... Durable

‘Ss, GRAND RAPIDS

 

 

 

 

 

16

MICHIGAN TRADESMAN

 

September 26, 1928

 

A Step in the Right Direction.

Grandville, Sept. 25—It is reported
from Geneva that the league of na-
tions has been requested to take up the
problem of world wide protection for
migratory birds. This is a subject of
far more importance than all the world
pacts to outlaw war.

Protecting bird life from the smallest
humming bird to the largest condor is
of more moment to the world at large
than any other question at issue, and
it is gratifving to note that people out-
side the United States are taking an
interest in such things, even to the ex-
clusion of political activities.

Such birds as migrate to foreign
countries should come under the pro-
tection of the world. It is the same
with our home birds. No state lines
should cumber them about, but the Na-

tion should enact laws making it a
grave offense to slaughter any of the
birds.

What! exclaims one, you do not
mean a law protecting the crow and
that well-known pest, the English

sparrow! That is exactly what I mean,
a law broad enough to take under its
protecting wing every species of bird

which flies between the oceans from
Cane Cod to Long Beach.
No half way measures will do. Our

own State of Michigan has been living
under laws which doom a portion of
her feathered life to extinction, and
under such code nine-tenths of the
fowls of our fields and forest are daily
talling victims to the rifle and poisoned
feed of boys and men.

The crow, that black bird of ill omen
as our children have been taught for
countless ages, is on the wane numer-
ically, and it will not be many years
before such a bird as the crow will be
a novelty seen only in the zoos

Every boy knows and has_ been
taught by his State to hate the sparrow
and offered a reward for its destruc-
tion, Under such conditions there is
little wonder that the goodly State of
Michigan is being decimated of its
bird population at a startling rate.

Of course, for one state to pass laws
protecting its birds can be of little use
while adjoining states take up the
cudgel for their destruction. It will
not be necessary for every state to pass
laws protecting man’s best friend, the
birds. when the Nation takes the mat-
ter in hand and issues its mandate
making it a criminal offense to kill the
birds.

How long will it be before this
beneficent act takes place? It does
not seem near at hand just now. Must
America wait for foreign nations to
take up the matter and do this act of
justice in advance of free America?

The protection of the birds seems of
sufficient importance to interest the
monarchies of old Europe, even before
we here have thought to make mention
of it in our National halls of legislation.

Now that the world has taken the
question of bird conservation into its
discussions there may be some pros-
pect that something will be done along
this line which is of a million times
more portent than pacts discussing the
question of war or peace.

Here is a question on which it would
seem that all could agree, that is with
regard to a certain class of birds, and
when we get this far we may conclude
that an entering wedge has been start-
ed which has wonderful prospects
ahead,

America should agree to protect all
birds, native and foreign, since not one
of them but is necessary for the
economic condition of the land. Migra-
tory fowls may not be numerous be-
tween this country and Europe, yet
even what there are should be mutual-
ly protected, to the end that they may
increase in numbers until the danger
of insect destruction of agriculture has
ceased to be a menace.

During the past winter in Michigan
the caw of the crow was seldom heard,
a fact which seems to indicate that

some ill fate has befallen that famous
bird. That we need the crow is not to
be denied. In fact, we have in our
whole country not a single species of
bird which is not in a way a minister-
ing angel to mankind.

Not long ago, as I was
along one of our streets I
rustle of myriad wings,
blackbirds. A large flock of these
birds flew across my vision, making
merry over the fact that no air rifle or
other destructive arm was being used
for their destruction,

I think, perhaps, a hundred of these
birds were out merrymaking in Grand-
ville. Since the air rifle has been ban-
ished from our streets by the proper
authorities this showing of birds was
made possible, and what a pleasing pic-
ture it was. It reminded me of the old
boyhood days in the North woods
when nature was permitted to take its
course and very few birds fell victims

walking
heard a
the creak of

to the guns of their enemies.

It is a joyous thought that the birds
are coming back. Even the prolific
cutworm would squirm in his den with
fear of such an outcome.

Let American citizens everywhere
strive to encourage this foreign move-
ment in favor of preserving the life of
our migratory bird friends. It is cer-
tainly a worthy object and will serve
to aid in cementing a friendship be-
tween nations that no peace pacts and
leagues against war will be possible to
effect,

Who can say that the final outlaw-
ing of war may not come through a
universal outputting of hands to stay
the destruction of the world’s birds?

Old Timer.

————__>
Jim the Penman Visits Traverse City.

Traverse City, Sept. 25— When
Barnum, the showman, was asked if
he expected to fool the public with his
faked mermaid, he replied, “Suckers
are born every minute.” Many such
individuals are yet alive, subject to the
fascinations of innumerable Barnums.
The quotation as written above has
been printed and read by the public
millions of times, yet the sharper
everywhere is successfully catching
suckers, among whom there are mer-
chants, bankers and men of every
branch of business.

By some means a practitioner of
“Jim the Penman’s” art gathered up a
bunch of Swift & Co. checks and a
signature of the local manager of the
company’s business in this city. <A
day or two ago he wrote sixteen checks
and signed the name of the manager
on the dotted line. In one day he
found accommodating business men
who cashed the checks; the total sum
So gained amounted to $300. While
the world continues to revolve on its
axis, suckers will be ever ready to bite
and pay the penalty for their indiscre-
tion.

John Wonser does not
alarm,” ‘the advent of so
ditional chain stores, “Let them come
and be welcomed,” John says. “Chain
stores will draw many more people to
the city to trade than would come if
we did not have them and all independ-
ent dealers will share in their trade.
John owns the only book and station-
ery store in this city.

A. J. Wilhelm has occupied his pres-
ent location on South Union street
forty-two years. He deals in dry goods,
clothing and footwear. The entrances
to his store are undergoing construc-
tion. Large modern show windows in
copper settings are a feature of the im-
provement,

J. E. Ehrenberger, a popular grocer
who reads the Tradesman and says it
is a very valuable publication, carried
forty brands of coffee in stock. Re-
cently he reduced the number of brands
to thirty-one and says he can supply
the tastes of customers with that num-
ber. He carries in stock about every-
thing in the line of prepared foods.

Arthur Scott White.

“view with
many ad-

 

 

Seely Manufacturing Co.
1862 - - 19238
Flavoring Extracts — Toilet Goods
A standard of quality for over 60 years
SEELY MANUFACTURING CO.
‘900 East Jefferson. . Detroit

—_——

J. CLAUDE YOUDAN

ATTORNEY AND COUNSELOR
Special attention given creditors proceed-
ings, compositions, receiverships, bank-
ruptcy and corporate matters.

Business Address:
421 Kelsey Office Building,
GP \ND RAPIDS. MICHIGAN

 

 

 

 

 

Phone 61366
JOHN L. LYNCH SALES CO.

SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg
GRAND RAPIDS. MICHIGAN

 

 

CASH REGISTERS — SCALES
NEW AND USED
Expert Repair Service
Remington Cash Register Agency
44 Commerce Ave., S. W. Phone 67791
GRAND RAPIDS, MICH.

 

Expert Chemical Service

Products Analyzed and Ouplicated

Process Developed and ‘Improved
Consultation and Research

The Industrial Laboratories, Inc.
127 Commerce Ave. Phone 65497
Grand Rapids, Mich. |

 

Link, Petter & Company

( Incorporated )
Investment Bankers
7th FLOOR, MICHIGAN TRUST BUILDING

GRAND RAPIDS, MICHIGAN

 

 

Stonehouse Carting Co.

Let us take care of your hauling
troubles.

338 Wealthy St., S. W.
Phone 65664

 

 

 

COCOA
DROSTE’S CHOCOLATE
Imported Canned Vegetables
Brussel Sprouts and French Beans

HARRY MEYER, Distributor
816-820 Logan St.,

GRAND RAPIDS, aaah

BIXBY

OFFICE SUPPLY COMPANY
GRAND RAPIDS, MICHIGAN

 

 

 

TER MOLEN & HART

Steam Tables and Coffee Urns
Built and Repaired
Successors to
Foster Stevens Tin Shop,

59 Commerce Ave.

GRAND RAPIDS, MICHIGAN

 

 

Henry Smith
FLORALCo. Inc.

52 Monroe Avenue
GRAND RAPIDS

Phone 9-3281

 

 

 

A BANK :
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b

September 26, 1928

 

MICHIGAN TRADESMAN

17

 

Three-Fourths of Customers Served
By Telephone.

Oak Park, Ill., Sept. 25—In spite of
three chain stores across the street my
business averages $250,000 a year and
has continued to grow as steadily after
they came as before. JI have been es-
tablished thirty years. It is my idea
to keep my store as attractive as the
chains and even go them one better.
Floor, fixtures and windows are kept
scrupulously clean, Green goods dis-
play in front window is changed daily.
Special care is used on shelf arrange-
ment and the “specials” are on two
well-arranged tables near the door and
conspicuously price-marked.

I mail circulars to 2,000 names each
week and advertise locally. Articles
offered at cut price by chains are not
featured and are offered only when
asked for,

Reduced lines, fast turnover and per-
sonal service are fundamentals of re-
tailing which here find full expression
in growth and profits. I will not carry
more than two or three duplicating
lines. My turnover is now twenty-five
times per year and I can carry all my
dead stock out in one wheelbarrow
load. In a sense I am not competing
with the chains at all, for the goods I
feature are not the same ones they
handle. I am firmly convinced that
the merchandising system in my store
is equal or superior to theirs. While
their price on everyday items of food
may be a little lower than mine, that
advantage—if it is an advantage—is
more than offset by our credit and
delivery accommodations and the fact
that customers are waited on promptly.

My customer list contains about 700
names and as about 75 per cent. make
their purchases by telephone, the mat-
ter of giving the best attention to the
remaining 25 per cent. is greatly
simplified, F. L. Strickland.

2.2. ___ —

 

Meets Chain Store Prices—Emphasizes
Careful Wrapping.

Rome, Ga., Sept. 22—Equipped with
years of chain store training, we have
built upon chain store methods, plus
our own advantages. I sell for cash
only. No deliveries. Telephone orders
are received and goods wrapped and
laid aside for customer.

My associates know about every-
body in town. One of these is placed
in charge of each department, where he
has become a specialist in the best
methods of selling and display.

One man looks after vegetables. He
knows what his customers want. He
can judge with almost uncanny ac-
curacy what will be sold and how
much should be stocked to meet ‘the
demand and he knows how to display
vegetables to best catch the eye of the
housewife. Another man handles can-
ned goods and the array of these shows
that he knows display as well as sales-
manship,

Every customer is greeted as she en-
ters the store, although the salesman
may be too busy to serve her at that
moment. This makes her more willing
to await her turn to be served. Each
customer is studied with a view to
learning her likes and dislikes.

The non-delivery system is simpli-
fied through wrapping packages with
great care. A woman will not object.
to carrying a package neatly and com-
pactly wrapped, whereas she would re-
fuse to carry one carelessly prepared.
High quality paper and twine are used.

Vegetables receive special care and
represent 50 per cent. of our sales. We
have met the chains on their own terms
and succeeded in a big way.

W. H. Pilson.
—_—__22ss—_

Glancing Back Fifty-five Years.

Piedmont, Mo., Sept. 22—As I de-
vour the Tradesman each week and
see At, White’s articles, which I al-
ways read, I almost feel as though I
had heard from him, but still should
like to sit down and visit with him
once more. I am enjoying my usual

good health and feel that I must keep
to work, for when an old man quits
work he is almost done. Frank Ver-
beck’s articles in the Tradesman I en-
joy, as he continually calls to mind my
boyhood traveling days. His last,
which I have just finished, telling of
the new hotel at Cadillac, replacing
what he terms the old McKinnon, calls
to mind the first hotel at Clam Lake
(first name for Cadillac), the Mason
House. It was a log structure not
three stories high and not lighted with
crystal chandeliers. The large fire-
place was not set between fluted
pilasters. The floors, as I recall, were
not stained a pastel green, but the
Mason Hodse did have a high vaulted
ceiling with heavy beam effects. Later,
when the sawmills got to work, an
addition of rough pine lumber was
added, with little cubby rooms with
two beds in each, as well as two men
to each bed. Those were great days.
Kalkaska also had its log hotel, but it
was as neat as wax and served good
meals for those days. The Dawdy
House, at Mayfield, stands out in my
memory. I once stopped three days
for $1.25 per day and the landlord gave
me all his fish, with what I had caught,
to take home.

I see you have been having a big
cherry crop this year, which means
$1,500,000 to the Northland. Hope the
prices were good,

August 23 made it seventy-four years
for yours truly and still going strong.
Our business is very good and we en-
joy living yet, as Artemus Ward would
say. John H. Jewett.

Corporations Wound Up.
The following Michigan corpora-
tions have recently filed notices of dis-
solution with the Secretary of State:

Reh Nurseries, Inc., Monroe.

Independent Bottling Works, Detroit.

Multiple Properties, Inc., Detroit.

Merchants’ Associated Corp., Detroit.

Hibbert & Scott, Inc., Detroit.

George Oil Burners, Inc., Detroit.

Fried & Krasner, Inc., Battle Creek.

James F. Hayes & Co., Detroit.

Cramer-Maurer-Dancy Co., Detroit.

Sovereign Laboratories, Inc., Detroit.

Raleigh Holding Co., Detroit.

Harbor Springs Lumber Co., Harbor
Springs.

Jackson Paper Box Co., Jackson.

Big Chief Oil Co., Wyandotte.

Romulus Machine Co., Momulus.

Little Gray Flower Shop, Detroit.

Lansing Flint Co., Lansing.

Genesee Flint Co., Flint.

Flint Road King Sales Co., Flint.

Detroit Road King Sales Co., Detroit.

Genesee Durant Co., Flint.

Star Motor Co. of Michigan, Lansing.

Saginaw Flint Co., Saginaw.

Grand Rapids Flint Co., Grand Rapids.

Vanderveen Construction Co., Grand
Rapids,

Bruce Pattern Works, Detroit.

G. W. French & Son Co., Ionia.

White & Hallock, Inc., Muskegon.

J. Saraquse, Inc., Detroit.

Gratiot Machine Tool & Manufactur-
ing Co., Detroit.

Opalume Sign System, Battle Creek.

22.

Hides and Pelts.

Grean ¢ No. 2) oo 18
Green, No, 2 17
Cured, Not oe 19
Cired. No 2 220 te 18
Calfskin Green, Na. I... ..______ 25
Calfskin, Green, No. 2 —..._-___..-_-_ 22
Calfskin. Cured, No. 1 1... 26
Calfskin, Cured, No. 2°... 23
Proese. No. ft oe 6.00
Florse, NO. 2 2 5.00
Pelts.

Wamibs (3) 50@1.25
Sheariings 2 25@1.00
Tallow.

SOG ee 07
Not 07
ee Se 06
Wool.

Unwashed. medium. ...._-._-_--___- @40
Unwashed, rejects ..___._____. @30
Pnwashed, fine @30
>>

The best reducing exercise can be
performed on a washboard.

 

MEANS -——
More Sales

 

Grand Rapids
Detroit

 

SCHUST’S LINE

Bigger Turnover
Larger Profits, and
Satisfied Customers

 

THE SCHUST COMPANY

“ALL OVER MICHIGAN”
DISTRIBUTING POINTS

This
Display
Increases

Sales

Lansing
Saginaw

 

WHITE HOUSE COFFEE

— And Hard Cash for You!

Of course, you’re in business to make
money. With a good margin of profit
assured, you can make the MOST
money by giving your customers the
best values for THEIR money.

In the coffee line, this means selling
White House Coffee with the flavor

Flavor is

Roasted In /

DWINELL-WRIGHT CO.,

Boston, Mass., Chicage, Ilt., Portemeuth, Va.

“roasted in.” It means more satisfac-
tion on the table, steady repeats, grow-
ing good-will for your store.

Try White House Coffee in your
own home. You'll be eager, then, to
send it into other homes—and you can
do it at a good profit.

     

DWINELL-WRIGHT COMPANY

ONE POUND NET

18

DRY GOODS

Michigan Retail Dry Goods Assiciation.
President—F. E. Mills, Lansing.
First Vice-President — J. H. Lourim.
Jackson.
Second Vice-President—F H.
Ypsilanti.
Secretary-Treasurer —
Charlotte. :
Manager—Jason E. Hammond. Lansing.

Nissly.
John Richey,

Gay Novelties For Fall Wear.

Since the coming Fall fashions de-
mand some form of embellishment,
there is an artificial flower shown for
every type of costume, from the simple
sports outfit, consisting of tweed skirt
and knitted jumper, to the elaborate
evening gown. Some of the designs
are copies of gardenias, dahlias, violets,
roses and various blooms found in old-
fashioned gardens.

Gardenias are by far the most popu-
lar at present, in clusters or in groups
of twos and threes. They are featur-
ed in a full range of colors comprising
the new Autumn shades, as well as
pastel shades for evening. For sweat-
ers and general sports costumes the
single flower with large petals in one
combinations are
quite smart looking. One attractive
flower that has not been designated so
far is made of soft velvet in a com-
bination of black and green, purple,
It may be worn with
tailored or afternoon ensemble.

Violets are to be smarter than ever
this season, according to some of the

or two-tone color

gray or beige.

leading authorities on styles in flowers.

They are shown in huge clusters com-
posed of tiny bunches in shades rang-
ing from a soft lilac to deep purple,

with some rose and geranium shades
interspersed. These clusters are equal-
ly appropriate on day costumes and for
evening if the gown is simple in line
and of a smooth-surfaced material. The
choicest flowers for evening wear are
those either of silk or velvet with long
trailing and natural looking
foliage and buds. Roses and dahlias
are quite popular at the moment be-
their colorings and adapt-
ability for either shoulder or sash

stems

cause of

trimming.

Feather flowers, which have been
worn much during the past season, are
now being shown in new color com-
birations and in clusters as large as
those noted in the bunches of violets.
Foliage is omitted. The colors are in-
tense, rich yellows, browns, dark reds
and corn-flower blue. For wear with
a black afternoon ensemble there are
feather clusters of black and white, or
black with beige, royal Llue or green.

A medium-sized handbag for the
young girl going away to school is
made in envelope style with the outer
flap of woven leather in fancy designs.
Inside is a folded belt for sports wear,
also of the same leather. These come
in several color combinations, includ-
ing beige and brown, black and white,
beige with green, red aad navy blue.
The fittings take up very little space,
although they consist of a powder box,
change purse, mirror and cigarette
case with tiny lighter fitted into the
same pocket.

Chanel's new necklace makes an at-
tractive ornament fcr wear wit', the
various types of day costumes. I1 is
of medium length and made of several
strands of beads twisted in rope for-

MICHIGAN TRADESMAN

mation. The ends, instead of being
continuous, are joined in a sailor’s loop,
which is permanently fastened. The
predominant colors are gold with
green, red, navy blue and_ sapphire
shades. The individual beads are small
and often alternate with sma‘i
gold rondels. This necklace has gain-
ed such favor that it is bez made of
pearls and rhinestones or in a com-
bination of both stones,

very

—_—_—__2~» 2
Attractive Accessories in Furs.
The fur neckpieces that are being
shown in the best shops and by ex-
clusive dealers are most attractive. All
of the old styles are elaborated ‘and
many new fancies are presented. Fox
skins, which came forward so fast and
in such quantities and qualities for sev-
eral years that last year they seemed
to have been done for, have had a re-
vival this season. Not that a fox neck-
piece is considered especially smart,
but its decorative quality as a bit of
protection and comfort for occasional
wear endears it to women at large, and
fox scarfs to be worn separately or
fitted to a cloth coat or ensemble are
now among the staple articles in fur.

Fox skins come in very large sizes
and in many varieties. The novelty
in the new scarfs consists more in the
design or the manner in which it is
adjusted than in the treatment of the
skin itself. It is still usual to see a
handsome, bushy-tailed fox scarf drap-
ed about the neck or shoulders in some
picturesque manner. It elaborates the
simplest frock or most severely tailor-
ed suit, and serves an ornate trimming
on some of the smartest costumes for
Autumn and Winter.

The rarest and _ costliest furs are
made into small scarfs to be worn close
about the throat with such variation in
treatment as is possible. Sable and
ermine are among them and are offered
as a youthful touch for daytime frocks.

The long, straight scarf which ad-
mits of so many different arrangements
is shown in all of the new furs, es-
pecially the flat, close-clipped kinds.
A scarf of caracul, broadtail or any of
the short furs is made in a straight
piece six to ten inches wide, long or
short, to be worn in any one of the sev-
eral new styles.

One of the unique new designs in
fur neckpieces is a straight scarf tied
in the manner of an ascot. This is
worn with wide cuffs to match, which
are set well up on the sleeves of a
plainly tailored ensemble of broadcloth,
and a small muff completes the set. In
some of these ensembles the scarf is so
ample and the cuffs so deep as to elab-
orate the entire costume and take the
place of a fur wrap. One designed by
a French house includes a_ small
round muff and a turban of tailored
style, all of old-fashioned, tightly curl-
ed black Persian lamb. This with a
slim coat of black broadcloth has an
air of conventional elegance.

Various models of fur pieces and en-
sembles are shown for more elaborate
costumes. One particularly original is
a high, full collar of white fox attached
to a band of white satin and finished
with wide white satin ribbon ends to
tie in a bow.

Weather Helping Haberdashery.

Some gain in the sales of men’s
haberdashery is noticed when the
weather is cool, but volume immedi-
ately drops off with the recurrence of
warm weather. Thus far, however, it
is indicated the season gives good evi-

 

September 26, 1928

dence of an early start. Shirts and
neckwear are the items in which most
interest is being shown. Collar-attach-
ed styles dominate in the former, par-
ticularly broadcloths, while new pat-
terns and colors in neckwear retailing
at $1 to $1.50 are the volume sellers.

 

Affiliated with

320 Houseman Bldg.

 

The Michigan
Retail Dry Goods Association

An Association of Leading Merchants in the State

 

 

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

Grand Rapids, Mich.

 

 

 

 

 

4:30 a. m. to 7:00 p. m.

4:30 a. m.

 

 

 

MICHIGAN BELL
TELEPHONE CO.

Long Distance Rates Are Surprisingly Low

 

For Instance:

rSJA0

or less, between 4:30 a. m. and 7:00 p. m.,

You can call the following points and talk for THREE
MINUTES for the rates shown.

points are proportionately low. .

Day
Station-to-Station

From GRAND RAPIDS te: Rate
BALTINGRE, Mada. $2.40
DES MOINES, ta. 2 2.20
El wien. mY. 2.
KNOXVILLE, Tenn. .......~..-.... 2.40
NASHVILLE, Tenn. —. 2.30
HenoineG. ©e. oo 2.40
ROANOKE, W. Va. 2... 2.30
BYRACUGE, Me Ve ou 2.30
WASHINGTON, D.C. ......._ 2.40
WILKES-BARRE, Pa. —_.._-_. 2.40

The rates quoted are Station-to-Station Day rates, effective

Evening Station-to-Station rates are effective 7:00 p. m. to
8:30 p. m., and Night Station-to-Station rates, 8:30 p. m. to

A Station-to-Station call is one made to a certain telephone
rather than to some person in particular.

If you do not know the number of the distant telephone, give the
operator the name and address and specify that you will talk
with “‘anyone”’ who answers at the called telephone.

A Person-to-Person call, because more work is involved, cost:
more than a Station-to-Station call.
to-Person call is the same at all hours.

Additional rate information can be secured
by calling the Long Distance operator

 

Rates to other

The rate on a Person-

 

 

 

 

 

 

 

 

September 26, 1928

 

MICHIGAN TRADESMAN

19

 

SHOE MARKET

Men Interested in Price as Much as
Women.

 

Do men like to go bargain hunting,
or does the fair sex have the monop-
oly of the childlike faith that they may,
some day, get a rare buy for almost
nothing? A survey of men’s shops
showed that men like bargains and are
just as keenly interested as are women,
but they hate to admit it. A man will
walk into his favorite store, where a
sale of shoes and clothing and acces-
sories is being conducted, and try to
look surprised that the management
has seen fit to reduce prices—and then
plunge in,

The head of one of Rochester’s lead-
ing men’s haberdasheries was asked
his opinion regarding men as against
women, “I believe I am rather well
qualified to give conclusive opinions,”
he said, “for in the past twenty years
I have been associated both in men’s
stores and women’s as well, and I have
not only managed but served as well.
I believe that there is hardly a clerk,
man or woman, but would
rather wait on a man rather than a
woman, Men are so much easier to
please and sales are made without the
usual haggling that accompanies the
And a man shopper
is a much better sport. If he buys an
article and finds out later that he
might have gotten it elsewhere for less,
he, as a rule, has nothing further to
say about it, where on the other hand
we are apt to hear from a woman cus-
tomer in no uncertain terms.

who

woman shopper.

“Another characteristic of men is
that they are much easier convinced
than is a woman. A man is willing to
admit that perhaps the salesman knows
something, while a woman will take a
piece of cloth, feel it, hold it up to the
light and do everything but bite into
it. Every woman assumes that she
has an exhaustive knowledge of ma-
terials, styles and cut and patterns in
shoes and clothing, heel heights and
so forth, and some women in whom
this idea is carried to an extreme are
very difficult to serve. Although styles
in men’s shoes and clothes do have
more snap than heretofore, they are a
long way from a woman yet. While a
generous stock is needed to take care
of the wants of men, it is not to be
compared to the countless feminine, so-
called necessities that are needed.
Shelves and shelves of gloves, shoes
and ribbons and so on, You ask me
if this could have any possible bearing
on the numerous styles in women’s
footwear, and I say decidedly yes. My
experience has taught me that no wo-
man wants to buy a pair of shoes if
her acquaintance has a pair just like
them. They will take the same shoe if
there is just a little change made, but
it must be different. In shoe stores it
becomes harder and harder to take
proper care of women, for they will in-
variably sacrifice everything for style;
and I have seen time and time again
where a woman would spurn a good
looking and good fitting shoe merely
because she felt it looked too large, or
perhaps because she thought she wore
a half size smaller or still the color or

material might not happen to coincide
with her thought regarding the latest
thing.”

—_——__ + >___-

Told the Time By Aches and Pains.

Stressing the importance of correct-
ly fitting shoes in minimizing occupa-
tional hazards, Dr. Joseph Lelyveld,
chief of Boston Foot Clinic, cited the
case of a sole leather sorter who re-
cently visited the Boston clinic.

“This patient went to work at 7
o'clock in a basement with a cement
floor,” he said.

“At 10 o'clock he felt a pain in hisj
At noosa the pain rose to the
calves of his legs. At 3 o'clock it had,
reached his back and at quitting time
climaxed in a splitting headache.

“The patient brought his working
shoes in to us on his second visit and
we were able to point out to him just
why his feet had been hurting him.
After our demonstration he agreed that
his old shoes were a definite liability
to him in his work instead of an
economy.

“He followed our advice about get-
ting new work shoes and now carries
a watch.”

heel.

a one
To Complete the Bride’s Outfit.
Autumn brides will find a large and

varied assortment of styles in wraps
to go with their wedding costumes. In
these velvet is most in favor, a velvet
of the same type as the gown. In gen-
eral, the soft, wrap-around dolman is
the. design chosen. In one detail it is
distinctly new. This is in the sleeve,
which is cut wide and shirred full along
the upper side of the arm to fall away
in graceful folds. The cushion collar,
shirred in different ways, or a scarf or
fur collar is used.

Some fascinating color combinations
are seen among the French wraps
shown with the gowns. A _ wedding
dress of a white velvet with a tinge of
blue has a wrap of satin in a shade
more distinctly blue, lined with velvet
to match the gown, and has a shawl
collar and cuffs of white fox. One of
the ultra-modern wedding gowns of
peach satin is made by a French
modiste to be worn with a wrap of
peach and silver brocade lined with
velvet the shade of the gown.

The varieties of fur used to trim the
wrap in a wedding costume are mostly
white fox, ermine, mink and_ sable.
Among the fur wraps those of ermine
are expected to be much worn, though
some brides regard a fur wrap as less
elegant for a wedding gown than one
of velvet or a handsome brocade.

In the display of styles for general
service sports frocks and suits of
tweeds and woolens in different weaves
are shown. Two-tone mixtures are
particularly smart, especially as pre-
sented in models from Lenieff, Suzanne
Talbot and Jane Regny. In the three-
piece ensembles two materials, differ-
ent in weave and color, are widely used,
the coat and skirt being of one and the
separate overblouse of another. In
some of the latest sports suits a motif
or insignia of some sort is stitched on
at one, two or three points.

In their formal afternoon gowns for
this season’s trousseaux Philippe et
Gaston, Drecoll, Martial et Armand

and others of the prominent Parisian
couturiers are reverting to the crepes
and georgettes and elaborating the
gowns with needlework and fancy de-
tails. A chic little afternoon dress from
Bechoff is made of gray crepe maro-
cain. One from Jenny, very youthful
in line, is made of black marocain, and
the collar and cuffs are of embroidered
white crepe de chine. Lenieff trims
a black crepe de chine gown with gold,
red and green. The printed velvets
are sweeping everything before them,
endangering their distinction by a too
great popularity, and velvet in plain
black and colors is exceedingly fash-
ionable.

The occasional wraps and accessories
for evening include spangled and bead-
ed coats, which are exceptionally beau-
tiful. Jackets of gold paillettes are
like dazzling coats of mail, and will be
worn even more than they were last
season for dinner in restaurants and
the theater,

——_+-.
“High” Novelties Favored in Shoes.

Early consumer buying in tthe better
shoe shops around the country shows
that women are according high favor
to extreme Reptile effects
hold the center of the style stage, with
genuine lizard featured. Another fay-
ored material is genuine watersnake.
Suede is seen in a number of effects,
its novelty being supplied, for the most
part, through combination with other
and “flashier’ materials. Particular
preference by women seems to be given
to footwear embellished with metallic
motifs in gold and silver. Strap ef-
fects are generally liked
variety of models—and there is some
call for front cutout effects.
ning wear fancy heel effects are being

novelties.

 

in a wide

For eve-

sold freely, and they are obtainable in
almost endless variety.
——___+ +.

Recommends New Hosiery Lengths.

Standard lengths for women’s hos-
iery, based on foot sizes, are recom-
mended by the research department of
the National Association of Hosiery
and Underwear Manufacturers to meet
the needs imposed by shorter skirts
and make possible the proper fitting of
women with short legs. These are the
lengths recommended: Sizes 8 and 8%
27 inches; size 9, 9% and 10, 27 and 29
inches. Many stockings are now being
turned out 30 and 31 inches in length,
but it has been found by the associa-

tion’s research that the de-
mand for them has been exaggerated.
Making the hose too long not only
puts up production costs without a
increase in selling

experts

corresponding
prices but is found to be annoying to
women whose build requires shorter
stockings,
——_—_++ +
Blues Lead Color Trend.

Favor for blue is sweeping all be-
it in both garments and_ piece
goods, while black has been receding
Shades known as_ Inde-
pendence and Davy Jones blue have
been dcing particularly well, as have
several of the medium dark tones. This
trend is noted not only in this mer-
but in well.
Blue jewels, for example, particularly
star sapphires, are having a strong run
of popularity. While reds and greens
are not notably active at the moment,
there is a chance that they may have
a play before long. Green jewels, such
as jades and emeralds, are being stress-
ed to wear with the new light green
dress silks,

fore

somewhat.

chandise accessories as

——__—2 2 —
Leather Situation Improving.

Although shoe production during the
last half of this year is not expected to
equal that of the first half, leather mer-
chants profess to see encouragement in
situation. Shipments of
sole leather, while behind those of last
year to date, have shown definite im-
provement in the last thirty days.
Upper leather, particularly calf and kid,
has also made a better showing lately.
Taken as a whole, the current condi-

the present

tion of the trade was described yester-
day as normal. Prices, which eased
off somewhat during the earlier part
of the Summer, are now strengthening.

——_+2~<—

Window Glass Again Advanced.

Featuring the glass trade was the
announcement by the American Win-
dow Glass Company of a further ad-
vance in selling prices of window glass.
The new discounts become effective the
first of the month and raise by one
point existing prices on most grades
of window glass. The increase, which
is the third since May, is held another
step in the restoration of prices to 2
more satisfactory margin of profit
The demand for plate glass
continues in very satisfactory seasonal
volume.

 

basis.

 

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE COMPANY

LANSING, MICHIGAN

Prompt Adjustments

 

 

Write
L. H. BAKER, Secy-Treas.
P. O. Box 549

LANSING, MICH.

 

 

 

 

 

 

 

20

MICHIGAN TRADESMAN

September 26, 1928

 

RETAIL GROCER

Retail Grocers and General Merchants
Association.
President—Hans Johnson, Muskegon.

First Vice-President — A. J. Faunce,
Harbor Springs.
Second Vice-President — G. Vander

Hooning, Grand Rapids.
Secretary—Paul Gezeon, Wyoming Park.
Treasurer—J. F. Tatman, Clare.

 

Reasons Why It Pays To Face the
Facts.

“No matter how big a chain store
company grows it can’t afford stores
with a labor cost two or three per cent.
higher than it ought to be.” is the way
H. C. Bohack, remarkably successful
New York chain grocer, finishes an
article in a New York trade paper.

The story contains such a wealth of
hints to every grocer that the tempta-
tion is to copy it all; but let me run
through a few paragraphs and com-
ment on them,

To begin, then, what is the correct
labor cost in any grocery store? What
should it be in your store? What is
If you do not know,
but never

it in your store?
you are like most grocers;
can you hope to compete with your
neighbors—let alone the chains—until
you do know. Then you must get it
right and keep it right or prepare to
drop out.

I had been in business more than
twenty years before I ever thought of
that subdivision of expense. In the
old days, we knew the total expense.
If that was bounds, we felt
If not, we curtailed wherever
But nobody worked with
full intelligence segregation of
expense items was effected and stand-

within
happy.
we could.
until

ardized.

In 1900 labor costs ranged 6% to
a dollar
cents to 8 cents

8 per cent. That is to say,
of sales carried 6%
of labor cost and left 92 cents to

9314 cents to cover cost of merchan-

dise, other expenses and profit. This
labor cost must cover every labor
item—wages, salaries, commissions—

every cent paid to anybody whether
your own drawings or otherwise.

Bohack found his 1926 earnings had
fallen below those of 1925. Seeking
the cause, he makes some striking re-
marks: “We all know that, as your
production increases, your sales costs
go up. It costs more to sell a ford
car to-day than it did a few years ago.
It costs sell a package of
chewing gum than it does to make it.”
Those are sidelights we can all reflect
on. It costs Wrigley 15c to produce a
finished box of gum, I believe. You
pay 55c for it.

How did Bohack regain a correct
profit ratio? ‘We didn’t do it by lop-
ping off overhead expenses, because
you can’t run a store organization
without system and without efficient
supervision. Neither can you add a
great many long-profit items, although
we naturally do what we can in that
The change from loss to
profit came about largely by reducing

more to

direction.

our expenses right at our own stores.”

How many grocers are familiar with
facts about their business such as Bo-
Can any store be run
without system? Bohack then pro-
ceeds to show how he did it. It will
pay any grocer to read what he says:

hacks quotes?

“We know by experience and by the
figures which our accounting depart-
ment prepares every month that we
make money from a store when the
sales expense doesn’t exceed 9 per cent.
Some stores do nicely on a labor cost
of 8 to 8% per cent.; we even have
some which do business for a sales ex-
pense of only 7% per cent. That’s fine.”

So it appears that labor cost does not
need to be much greater now than it
was twenty-five years ago.

“On the other hand,” proceeds Bo-
hack, “we have some stores with labor
costs of 10, 11 or 12 per cent. Let me
show you how this figures up. Suppose
you put down 8% per cent. for wages.
Add 3 per cent. for rent. Add 6 per
cent. for overhead, advertising, ware-
house, trucking, supervision, manage-
ment insurance and so on.
Light and heat another 1 per cent.
Total these, and what do you have?
1834 per cent.

“Now if you are making 20% or 21
per cent. at that store and can hold
your operating expenses down to 18%
per cent., you're making money. But
if your expenses go up to 19 per cent.
or over you're losing..

“We took each manager separately
and showed him how his store was
costing too much money. ‘I don’t
want any 12 per cent.—I want all 9
per cent. or even better,’ I told them.
‘We can’t afford to carry you along if
you're not paying your own way,’ I
told them. ‘If all the rest are going
ahead and you’re going back, what’s
the reason?’ ”

There are plain facts and figures.
First, is it not remarkable how near
those expenses and needed margins are
to what individual grocers must have?
Yes, but how many individual grocers
have such facts at their tongue’s end?

“Right away,” continued Bohack,
“we bumped up against the delivery
problem. Our policy is that, if a man-
ager wants to deliver orders, and can
do it without hiring extra help, it’s
O. K. with us. But we found we were
paying $6,000 for extra time, much of
it needless expense, as we figured. So
we told these unprofitable managers,
‘Start now and show a little gumption.
If a woman phones you for two lamb
chops and wants them delivered, you
know you can’t afford to leave the
store and carry her a small order like
that. Learn to say no and then say it.’

“A delivery system, we know, costs
5 per cent. We can’t afford to pay that
much for it. If any store manager can
deliver goods without hiring extra
people, we are willing he should do
so. But we can’t have that expense.

“We talked to some managers in
this way and they seemed to like it.
‘I like you, but you’re not doing
enough work. Now you've got to
start and hustle.’ We had a store, for
example, doing $300 per week and the
manager received $35 salary and 1 per
cent. bonus on sales. That made $38.
In addition he was paying a delivery
boy $10 per week, making total sales
expense $48 or something like 16 per
cent. That was an extreme example,
but so bad it stuck in my memory. We
talked to this manager thus: ‘How’d
you like to run your store on the basis

(Continued on page 31)

salaries,

 

 

enrages a

 

 

A SERVICE THAT WILL INCREASE
YOUR SALES

One person out of every four families in the United States has been
benefited through Fleischmann’s Yeast for Health. This means a large
number of your customers eat it.

Do they come to your store to get their daily supply? Here is a chance
to render a service that will bring them back regularly, make them |
permanent customers, for all the groceries they need. |

FLEISCHMANN’S YEAST

Service

 

 

 

 

 

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

=

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST ~ FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

 

 

 

 

Uncle Jake says-

“1 have always noticed that the chap who believes
in PLUGK, is the one who sits on the front seat
and does the driving, while the one who places
his faith in LUGK squirms around on the back

seat and does the grumbling.”

a

When we placed
K VP DELICATESSEN PAPER

on the market luck did not enter into it. We felt
there was a demand for it and we have proved it,
hence as you have the pluck let’s get together so
that everybody may get the benefit.

KALAMAZOO VEGETABLE PARCHMENT CO., KALAMAZOO, MICH., U.S. A.

———-—__——

orm —

 

 

 

 

 

 

Don’t Say Bread
— Say

HOLSUM

 

 

 

 

 

 

silat ean i cate

 

 

 

ig sheaenttting

ecvastisctgge?

 

September 26, 1928

 

MICHIGAN TRADESMAN 21

 

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell. Grand Rapids
Vice-bPres.—E. P. Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—-Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.

 

Dry Skim Milk in Sausage.

Sausage makers have long used dry
skim milk in several types of sausage
—not as a “filler” or cheapener, for
the dry skim milk appears to have
about the same value per pound in the
finished product, considering the mois-
ture needed to balance it, as the sau-
sage meat. The dry skim milk is used
to improve the quality of the sausagge,
which it does in several ways.

While there is little information
available based on careful studies, the
American Dry ‘Milk Institute has
gathered statements and opinions from
various sources which show some of
the reasons for using dry skim milk.

One large meat packing house says:

“Dry skim milk is used quite exten-
sively in frankfurts and loaf goods, and
we mean by that baked loaf. In the
frankfurts it makes a plump frankfurt,
and apparently makes the frankfurt
stand up longer or keep better from an
off condition standpoint than it does
without milk, although there is not any
great amount of this in the product.
There is no doubt but that it gives a
very nice frankkfurt and gives it a sort
of sweet peculiar taste which some
people are very fond of.

“In loaf goods, it makes the loaf cut
much more smoothly, and it leaves
just a little gloss on the meat after
cutting the product and also helps to
make it plump.

“Of course, the straight milk (un-
skimmed) is also used in Bockwurst
and some special articles of that kind,

“Using milk makes the product cost
about the same as without milk. We
get a little excess yield to make up for
the cost of the milk. In other words,
when the sausage is carefully made
and carefully handled, and with milk
properly handled, we can break even
in some cases without milk from a cost
standpoint. There is no profit in it,
however, except from quality of the
product.

“The quantity used is from three to
five pounds per hundred pounds of
meat in uninspected factories where
government is not so rigid and in loaf
goods and things of that kind you can
use five pounds. On frankfurt the
limit is supposed to be three and one-
half pounds, although a great many
use four pounds in the inspected
houses.

“We think this covers about all the
questions which come up concerning
the use of milk in sausage from a prac-
tical standpoint.”

Dry skim milk may be used in sau-
sage in most states provided it does
not increase the moisture content un-
duly and is not in excess quantities.
Federal regulations covering products
shipped in interstate commerce are:

Regulation 18, Section 6, Paragraph
13, of Revised Regulations governing
Meat Inspection of the U. S. Depart-
ment of Agriculture. Milk, skimmed
milk, dried milk, dried skimmed milk,
malted milk, and analogous substances

and products which may be approved
for such purpose by the Secretary of
Agriculture, may be added to sausage,
provided their use does not result in
added water or moisture in excess of
the amount permitted in Paragraph 5
of this section. Sausage shall not con-
tain dried milk, dried skimmed milk,
malted milk, or other dehydrated milk
product, in excess of 3.5 per cent. and
if cereal, vegetable, starch, or vege-
table flour is also added, the combined
amount of cereal, vegetable starch,
vegetable flour, and dehydrated milk
product shall not exceed 3.5 per cent.

Regulation 18, Section 6, Paragraph
5. For the purpose of facilitating
grinding, chopping, and mixing, not
more than 3 per cent. of water or ice
may be added to the causage which is
not smoked or cooked; sausage of the
type which is smoked or cooked, such
as frankfurter style, vienna style, and
bologna style, may contain not more
than 10 per cent. of added water to
make the product more palatable.

These are Federal regulations and
would not necessarily apply to a prod-
uct not shipped in interstate commerce.

It has recently come to our atten-
tion that the Pennsylvania law forbids
the use of any substance not meat in
sausage. Recent abuses have led to a
strict enforcement of this law and we
are informed by the State chemist that
in order to use dry skim milk in sau-
sage legislation permitting it must be
sought.

—_+-.____

Oysters Furnish Vitamins Galore.

Although oysters are an accepted
article of food in nearly every home,
few realize how valuable they are as a
source of vitamins, says James E.
Webber, department of agricultural
chemistry research at the Oklahoma
A. and M. college.

Recent tests by the U. S. Bureau of
Chemistry have shown the oyster to
be an excellent source of vitamins B
and A, comparing favorably with
standard foods as a source for such
factors. Vitamins C and D are pres-
ent in acceptable quantities, but vita-
min E is probably absent, he says.
Taken as a whole there are probably
few if any foods that contain such a
complete group of vitamins as this
protein food.

Also tests on the feeding value of the
protein material showed that it was of
good nutritional quality and well
assimilated.

Since the oyster also contains large
amounts of the various essential min-
eral elements such as copper, calcium
and phosphorus, it should not be over-
looked.

Oo - -
Best Trade Paper Merchant Ever
Read.

Halfway, Sept. 24—Enclosed find
check for $3 for the Tradesman, the
best trade paper a merchant ever read.
If any merchant follows its teachings,
he cannot help but profit by it. I
think this much of it that I have tried
to interest several of my friends, and
have shown them where they also
could profit by subscribing for it.
Maybe a follow up from your office
might make these people see the light.

Chas. L. Hogle.
Oe
Every one likes applause, but most

of it is merely applesauce,

  
     
   
   
   
    
      
        
     
     
   
   
   
   
   
     
   

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Manufacturers of SET UP and FOLDING PAPER BOXES
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Distributors Fresh Fruit and Vegetables

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22

HARDWARE

Michigan Retail Hardware Association.

President—Herman Dignan, Owosse.
Vice-Pres.—Warren A. Slack, Bad Axe.
Secretary—A. J. Scott, Marine City.
ae ee iliam Moore, Detroit.

The Toy Department in the Hardware
Store.

With many hardware dealers, the
toy department is not an innovation. It
is a natural outgrowth of the increased
catering to the Christmas trade. But
though most hardware dealers handle
many lines that belong to the toy de-
partment, comparatively few handle,
even at Christmas, a complete line of
toys.

Whether he should carry a toy de-
partment or not is a question to be de-
cided by the dealer himself in the light
of his actual situation, the extent of
local competition in this line, and the
demands of his customers. But if he
decides to conduct such a department,
there are a number of points worth
considering.

The merchant who handles toys will
reap his biggest harvest in the Christ-
mas season. That, however, is no rea-
son why, between seasons, the toy de-
abianet should be completely shelved.
Toys are in all-the-year-round demand
to a certain extent. There are birth-
days to be remembered every day of
the year. There are always children
clamoring for new playthings. The toy
department will pay fairly well for
what all-the-year-round prominence
you give it.

More than that, what you do to keep
this department in the public eye be-
tween times will help to draw trade
when the toy season is at its height.
When toys are uppermost in the pub-
lic mind, the tendency is natural to buy
from the recognized toy store rather
than from the merchant who makes a
big publicity spurt when toys are in
demand and allows them to be for-
goten the rest of the year.

The appeal of the toy department is
primarily to the children. True, it is
the parents who do the actual buying;
but the quickest way to reach the par-
ents is through the youngsters. Hence,
a large share of the merchant's toy
publicity must be directed toward the
kiddies.

This publicity should be commenced
well in advance of the season. In fact,
with early fall, when the days grow
shorter and the youngsters have more
time to spend indoors, is a good time
to begin talking toys. Good “lead up”
lines, starting the interest of the chil-
dren in your directions, are accessories
and decorations for hallowe’en and
Thanksgiving parties. Such functions
are becoming more and more popular;
and the pumpkin heads, black cats,
witches and other incidentals appeal to
the youngsters. They carry with them
a mental suggestion of toys; they pre-
pare the way for the actual Christmas
campaign, which should commence in
November right after the Thanksgiving
festival.

Normally, the Christmas season lasts
two weeks, perhaps less. The experi-
ence of individual hardware dealers,
however, in recent years has pretty
clearly shown that early advertising of
seasonable goods is very effective in

MICHIGAN TRADESMAN

stimulating early Christmas purchases.
This is true of the toy department, as
of other lines.

With his toy department stocked
early, the hardware dealer can urge
the wisdom of making an unhurried
selection while the stock is at its best
before the rush sets in; and can offer,
as many merchants do, to set aside
the articles desired, perhaps on pay-
ment of a small deposit, for delivery
just before Christmas. Right after
Thanksgiving, therefore, the hardware
dealer should do well to stage a pre-
liminary window display of these lines
and start talking toys in his newspaper
advertising.

Simultaneously, the department it-
self should be gotten in shape for the
Chrismas rush. Normally, where toys
are a sideline merely, as they must be
in the hardware store, only one counter
or showcase can be given them most of
the year; but with the Christmas rush
in sight the department must be ex-
panded. Temporary counters may
have to be added, permitting the dis-
play of a wider range of stock. Such
counters need not be expensive; color-
ed calico will cover plain pine very
effectively and will, at the same time,

_add to the atractiveness of the depart-

ment. A very effective scheme is to
turn the couners into booths. Cords
or wires can be strung overhead, and
toys hung from these. Often such
booths, by reason of their overhead
display, can be made to double the dis-
play capacity of the toy department
where the actual floor and counter
space are limited.

Mechanical toys merit especial at-
tention. In a good many stores, little
effort is made to demonstrate them,
except on special request. Yet con-
tinuous demonstrations will help im-
mensely to atract the kiddies, who like
to see things in action.

For this purpose a section of counter
with a smoothfinished hardwood sur-
face and a fairly high edge—say five
inches—can be provided. Here the
toy trains, run by clockwork or elec-
tricity, the clown, the fire horses, the
automobile, can be demonstrated. For
demonstration purposes a large space
should be kept clear. The department
here requires at least one wide-awake
clerk, whose duty it should be to keep
at least one mechanical toy in motion
all the time, and to explain the work-
ings of every article.

The Christmas season demands ex-
tra help. It is good policy to arrange
for such help well in advance. The
hardware dealer who waits until the
last moment o secure his extra clerks
usually has to take the “leavings.” Se-
curing your help early has the further
advantage that you can train them in
spare time. This need not involve
much extra expense. A good arrange-
ment is to have the extra clerks—
usually students—put in a few evenings
before going on day duty. Inefficient
clerks are the bane of the hardware
dealer at Christmas time. If he wants
them efficient, however, he must give
a little attention to coaching them for
their work.

The hardware dealer’s Christmas
publicity is a most important item in
connection with his toy department.

 

September 26, 1928

 

 

 

 

 

 

—S

 

 

The Toledo Plate & Window Glass Company

Glass and Metal Store Fronts

GRAND RAPIDS ete

MICHIGAN

 

———_——_—

 

 

MR. STOWE Says: We are on the square.
So will you after you have used our Collection Service.

Only one small service charge. No extra commissions, Attorneys fees, List-

. ing fees or any other extras.

References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or
this paper, or the Michigan Retail Dry Goods Association.

Merchants’ Creditors Association of U. S.

Suite 304 Ward Building, Battle Creek, Michigan

a

 

For your protection we are bonded by the Fidelity & Casnalty Company of

New York City.

 

 

THE BEST THREE

AMSTERDAM BROOMS

PRIZE

41-55 Brookside Avenue,

 

White Fwan Cees

AMSTERDAM BROOM COMPANY

reese en N.Y.

 

NEW AND USED STORE FIXTURES

Show cases, wall cases, restaurant supplies, scales, cash registers, and

office furniture.

Grand Rapids Store Fixture Co.
N. FREEMAN, Mgr.

7 N. IONIA AVE.

Call 67143 or write

 

 

 

 

BROWN &SEHLER

COMPANY

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

 

Michigan Hardware Co.

 

 

 

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN i

7

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

 

 

 

eed

 

 

 

 

emma *

 

September 26, 1928

MICHIGAN TRADESMAN

 

 

This publicity must be such as to ap-
peal directly to the youngsters. The
advertising should start early; and,
once started, should be kept up. A
toy window display should open the
season; and from then on, toys should
be given as much display as possible.
So, too, no newspaper advertisement
should go out without some catchy
reference to toy features, to Santa
Claus, or other seasonable stuff.

Special stunts are, of course, in or-
der. Santa Claus has always been, and
will always be, the central figure of any
special advertising. No toy depart-
ment is completely equipped unless
Santa is engaged as a publicity agent.

What the big stores have done in
this direction the smaller stores can
do, on a smaller scale. Thus, one large
store makes an annual feature of the
coming of Santa Claus, This is adver-
tised late in November, in the way of
preliminary announcements. Santa
Claus has decided, as heretofore, to
make Blank’s department
headquarters. Next comes a radio
message from Santa at the North
Pole, announcing his departure and the
hour and minute he expects to arrive.
This is bulletined in the windows and
reproduced in the newspapers; and is
part of an advertising booklet or cir-
cular handed to children as they come
out of school. From day to day the
store, by means of bulletins, follows
Santa’s progress. He has delaying
mishaps—he makes up lost time—in
fact, he provides an exciting serial. The
ingenious merchant with a knack of
producing attractive advertising copy
can make old Santa work for his liv-
ing the three or four weeks before
Christmas.

Eventually Santa arrives—perhaps
on a Saturday, when the streets are
crowded; perhaps on the last day of
school, just as the youngsters get out
for the holidays. In the latter event
he makes the round of the schools at
closing hour. One large city store has
Santa arrive at one or other of the
railroad stations, and drive in state to
the store. Sometimes an automobile is
used, sometimes a sleigh, sometimes
a coach-and-four. One big store
brought Santa in an aeroplane. Along
his route, Santa greets the children and
souvenirs or

store his

distributes inexpensive
brightly illustrated advertising matter.
On reaching the store, he holds a re-
ception to the kiddies and their par-
ents. Thereafter, the store is his head-
quarters; though at times he strays
about the streets in his typical garb or
drives up and down.

These are not new ideas; but the
merchant who devises an absolutely
new idea for featuring old, time-honor-
ed Santa can count himself a genius.
One such genius a few Christmases
ago secured the largest Teddy bear in
town, and a live, half-grown bear cub.
A cage was built for the latter right
in the store, with a platform around
the top; and while bruin growled be-
low, Santa and Teddy took the air
above. A live Teddy is a good stunt,
if the store can stand two performers.

Novel stunts are most. readily de-
vised by combining Santa Claus with
some modern or’ ancient fairy tale.
Thus, Ali Baba and the. cave were

worked into the scheme by one hard-
ware dealer. The toy department, with
the aid of bunting, was converted into
a large cave. Any child, on giving the
“open sesame” was ushered in by Ali
and turned over to Santa who found
whatever toy he wanted to see. The
cave idea—which has been used also
in an adaptation of Aladdin as well as
other fairy tales—may represent a link
between the regular toy department
and the reserve stock. Thus, where the
reserve stock is kept upstairs, the Jack-
and the Beanstalk story can be work-
ed in, with a huge beanstalk of cord-
age and tissue-paper trailing down
stairs and showing the youngsters the
way up to the main stock of toys.

Thus stunts may be elaborate; yet
they represent good advertising, where
practicable; and the small town hard-
ware dealer can readily adapt or mod-
ify the idea which, in its entirety, is
carried out by the big city merchant.

Contests are always attractive to
children. Thus, a small town hard-
ware dealer one year offered a hand-
some doll to the child writing the best
essay descriptive of some present he
would select for some particular rela-
tive. Children were invited to visit the
store, and ask questions regarding the
various articles in stock; the actual
awarding of the prize took place just
Christmas. Another store of-
fered a prize for the best drawing of
Santa accompanied by an original four
line verse containing Santa’s name and
that of the store.

before

One merchant placed a handsome
doll in the window; in the doll’s hand
was a sealed envelope containing her
name, Each child under 12 years of
age was allowed one guess as to the
name. The first girl to guess the name
received the doll; the first boy who
guessed correctly was awarded a pair
of skates,

Voting contests, with one vote for
each five cents spent in the toy de-
partment, have also been held; the
voting may be for the most popular
teacher, or the most popular girl or
boy. One firm has issued a 5 cent
coupon with each dollar purchase, the
coupon being redeemable in the toy
department.

A distinct advantage of many con-
tests is that through them can often
be secured the names and birth dates
of juvenile contestants, with the names
and addresses of parents. This infor-
imation is helpful in compiling mailing
lists to be used in securing between,
season business.

A good idea is the grouping of toys.
Thus, a selection can be displayed in a
basket, or a large Christmas stocking.
may be offered at various
prices. Such selections appeal to peo-
ple who intend to spend a certain sum
and are in doubt what to buy. The
baskets or stockings fit in well with
the booth arrangement previously sug-
gested. In his advertising the hard-
ware dealer can feature the “Christ-
mas basket” for children in public
charities and hospitals. Then, too, a
good many slow-moving lines can be
combined with more atractive items
and in this way disposed of more
rapidly, Victor Lauriston.

Baskets

Wastefulness of Women.

Scan the advertising columns of any
newspaper of general circulation, and
compare the space occupied by matter
which appeals te ‘women with that di-
rected to men. It demonstrates, in the
general retail trade, the buying power
of women. Statistics do the same thing.
In the Presbyterian Advance we see
a statement by Julius Klein of the
commerce department that women
spend four-fifths of all the money that
goes over retail counters, that is, $32,-
600,000,000 Eighty-five per
cent. of consumer-buying in this coun-

a year.

try is done by women, we are told.
Special ‘drives’ in the store are for
women, and the Advance notes it as a
fact that while “men are inclined to
buy only what they need, or think
they need,” women “are much more
likely to be pursuaded into purchasing
what
not.”
other
other has it.”

they want, whether needed or
Many of them buy “what some
woman has just because that
We believe that to be
true.
—

Many things increase wonien’s wants
which do not have that effect on men.
Magazine advertising pages create new
desires in women by the thousand.
She is an
walk a block on Main Street and not
take on half a dozen new wants from

unusual woman who can

the shop windows. This is, perhaps,
because men are usually the savers in
families. They do not like to spend for
things not needed. Women lose $700,-
000,000 a year in purchasing worthless
securities, the Better Business Bureau
estimates, and the General Federation
of Women’s Clubs is interesting in it-
self in “an effort to stem the tide of
waste with
which women handle money they con-
trol.” The federation has been stirred
by the statement of insurance com-
panies that “90 per cent. of all estates
of over $5,000 left to women are dis-
sipated within seven years.” This leads
the Presbyterian paper to believe wom-
en “responsible for immense waste.”

due to the carelessness

epi es eel ieee orcas
Now-a-days when people hear a man
is in jail they wonder what was the
matter with his lawyer.
—_—__-.____
The man who said two can live as
cheaply as one never had twins away
at school.

 

where they get

RUMFORD

is al that

 

Women trade

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oe . uniform Geen tere
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24

HOTEL DEPARTMENT

Strong Condemnation of Sponges on
the Government.

Los Angeles, Sept. 21—Among hotel
corporations wound up in Michigan
recently by filing notices of dissolu-
tion with the Secretary of State are
the Valley Inn Hotel, Newaygo, the
Carlton-Plaza Hotel Co., Detroit and
the Hotel McKinnon Co., Cadillac. The
Valley Inn, at Newaygo, changed
hands recently, passing from the con-
trol of E. N. Manning, who had estab-
lished for himself an enviable reputa-
tion during the four years of his opera-
tion, on a deal in which Manning trad-
ed his interest in the hotel for real es-
tate in Oak Park, Ills., and has retired.
H. E. Hedler is now the proprietor of
the Valley Inn. The Carlton-Plaza
Hotel Co., Detroit, was organized
soon after an outfitting company had
taken it over to secure an indebtedness
for furnishings, but it has since re-
organized and the institution is now
operated as the Hotel Grant. The Mc-
Kinnon Hotel Co., which conducted
the Hotel McKinnon, at Cadillac, was
discontinued on account of the renam-
ing of the hotel.

 

Some time ago an enterprising De-
troiter rigged up a restaurant de luxe
on a motor chassis, procured a permit
from the city authorities and proceed-
ed to gather in the shekels from the
eating public of the Motor City. It
proved an_ instantaneous success,
whereupon a horde of other enterpris-
ing self-constituted caterers proceeded
along the same line, much to the an-
noyance of terre firma operators, who
entered a protest to the city authorities,
who decided this was “undue compe-
tition’—whatever that -means—and
such operations must cease. The claim
is that these floating palaces are not
revenue producers for the tax collector.

 

H. D. Smith, who has successfully
operated Fisherman’s Paradise, at
Bellaire, for several years past, is talk-
ing about puttingg a manager in to
look after operating details, which will
give Mr. Smith a greater range of op-
portunity for promotion and publicity,
in which occupations he has proven a
past master,

Eugene LaChance, president and
general manager of the Grand Hotel,
on Mackinac Island, reports that while
the season was exceedingly late in
opening, the general business of his in-
stitution was much better than for
some years past. This coincides with
several reports I have had from friends
who are vitally interested in resort
operation. Given an average season of
resort weather, Michigan operators are
bound to do as well or better than their
colleagues in adjoining states.

Happening in at a session of one of
the Los Angeles’ noonday clubs, this
week, I was much interested in the ac-
tivities of a young Alaska boomer, who
wants assistance in convincing Con-
gress that a very large slice of the Na-
tional domain is located in that ter-
ritory, that it is largely made up of
small islands which ought to be oper-
ated on a rental basis. You go ahead
and locate such an island under thirty
square miles in area, secure a lease
from the Government on a stated rent-
al basis and go ahead. Then try and
get it. JI confess that I am not in a
position to give exact statistics on
Uncle Sam’s activities in the matter of
leasing agricultural land, but it is a
matter of almost public scandal, that
since the Government spent untold
millions for reclaiming lands by the
building of expensive dams and divert-
ing water courses, there is nothing en-
tered in its cash books to indicate that
the beneficiaries have ever paid in a
penny of the rentals which they agreed
to pay for the use of these utilities,

MICHIGAN TRADESMAN

Neither has the Federal Government
ever collected anything from the pas-
turage which has fattened hundreds of
millions of cattle. The Forest Service
has collected and actually turned in
certain fes received from tourists, etc.,
but rentals from her public lands, es-
pecially in the irrigated sections, have
never materialized. It has become a
matter of politics, pure and simple, and
the fact that vote-getting is a popular
industry has precluded the possibility
of collecting such rentals. And yet you
will find a not inconsiderable number
of our citizenry who believe in “letting
George do it,” and favor about every-
thing which does not actually require
an outlay on their individual selves.
But the politicians look farther and see
benefits—to the politician. It is always
thus. Settlers under the reclamation
service projects financed by Uncle Sam
were given their water rights free. All
they had to do was to pay 5 per cent.
interest for twenty years and get their
bill of sale. Were they satisfied? No.
The moment they had to pay anything
whatsoever they set up a howl and
they kept it up until their tenure of
possession was extended to thirty-five
years and the rentals up to date were
written off. It doesn’t pay to be any-
body's rich, easy-going, good-natured
and open-handed uncle, either at home
or abroad. It isn’t good for the uncle
and means ruin for the nephews. Our
experience with certain foreign nations
which borrowed money from us and
now don’t like us a little bit have
demonstrated that. Even after we had
cancelled about 80 per cent. of the bil-
lions we loaned them to save their
skins, and they still call us names. One
does not favor Uncle Sam assuming
the part of Shylock, but business is
business and if he cannot secure these
contracts with tangiblities, it were bet-
ter that the lands affected, instead of
being impoverished by intense cultiva-
tion, be reserved for posterity, hoping
it may have more improved ideas as to
the definition of “gratitude.”

Any way you look at it, this is a rich
country. Its wealth is nearly bound-
less. Twenty-five millions of auto-
mobiles already running on our high-
ways and many more millions in sight.
With half the world at his feet Na-
poleon never dreamed of having one.
And the manufacturers can’t turn out
iceless refrigerators fast enough. And
the cotton mills are suffering because
everybody is wearing silk stockings—
when they wear any at all. Building
keeps on booming because we are all
moving into better and bigger quar-
ters, The stock market gamblers may
get their fingers burned, but their dis-
tress won't shake the solid foundation
on which American prosperity rests.

When visiting Yosemite some weeks
ago, I found a church for the advance-
ment of the cause of Christianity, with-
out regard to creed, supported by ad-
herents of all types of religion, author-
ized by the Government. It functions
satisfactorily. In this temple in the
National forest, speakers of all denom-
inations, Protestant, Catholic, Jewish
or otherwise preach to the congrega-
tion, which is always a large one, and
it is especially interesting to know that
the denomination of the speaker is
never announced. Unfortunately, that
inward and spiritual grace which is
supposed to be America’s peculiar por-
tion—freedom in all that the word im-
plies and especially in the religious
sense—isn’t always manifest through
outward and visible signs. Perhaps at
no time in our career as a free Nation
has the fact of spiritual freedom been
less apparent. Religious bigotry,
ethical intolerance, impatience, in short,
with our neighbors’ views, these and
many other indications of our actual
backsliding toward narrow-mindedness
stick out like the proverbial sore
thumbs. Aware of these conditions
one is quite likely to conclude that the

September 26, 1928

 

“We are always mindful of
our responsibility to the pub-

lic and are in full apprecia-

tion of the esteem its generous
patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

 

CHARLES RENNER
HOTELS

Four Flags Hotel, Niles, Michigan, in
the picturesque St. Joseph Valley.

Mishawaka Hotel, Mishawaka, Indiana

Edgewater Club Hotel, St. Joseph,
Michigan, open from May to October.

All of these hotels are maintained on
the high standard established by Mr.
Renner.

 

 

Wolverine Hotel

BOYNE CITY, MICHIGAN

Fire Proof—60 rooms. THE LEAD-

ING COMMERCIAL AND RESORT

HOTEL. American Plan, $4.00 and

up; European Plan, $1.50 and up.
Open the year zround.

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates
Under the Direction of the
Continental-Leland Corp.

Georce L. CROCKER.
Manager.

 

 

 

 

e
Occidental Hotel
FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon -te Michigar |]

 

 

HOTEL

CHIPPEWA

HENRY M. NELSON, Manager
European Plan
MANISTEE, MICH.
Up-to-date Hotel with all Modern
Conveniences—Elevator, Etc.
150 Outside Rooms
Dining Room Service
Hot and Cold Running Water and
Telephone in every Room.
$1.50 and up
60 Rooms with Bath $2.50 and $3

 

 

 

 

 

Warm Friend Tavern
Holland, Mich.
Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.

E. L. LELAND, Mer.

 

 

Luxurious
Comfort,

  

Appetizing
Meals,

Reasonable
Rates,

and Finest Mineral Bath Department
in the country, are just a few of the
reasons for the ropularity of West
Michigan’s finest hotel.

We invite the patronage of business
men and pleasure-seekers.

Hotel Whitcomb
and Mineral Baths

St. Joseph, Michigan

 

 

 

 

 

 

 

Columbia Hotel
KALAMAZOO

Good Place To Tie To

 

 

 

PARK-AMERICAN

HOTEL
KALAMAZOO
A First Class Tourist and
Commercial Hotel

Also Tea Room, Golf Course and
Riding Academy located on U.S.
No. 12 West operated in connec-
tion with Hotel.

ERNEST McLEAN

Manager

Park Place Hotel

Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

W. O. HOLDEN, Mgr.

 

 

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING |
300 Rooms With or Without Batr

Popular Priced Cafeteria in Con-
nection. Rates $1.50 up.

E. S. RICHARDSON, Proprietor

WESTERN HOTEL

BIG RAPIDS, MICH.
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well venti-
lated. A good place to stop. Amer-
ican plan. Rates reasonable.
WILL F. JENKINS, Manager

 

 

a
ae

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing

a $1,000,000 Investment.
‘50 Rooms—150 Rooms with Private
Bath.
turopean $1.50 and up per Day.
KESTAURANT AND GRILL—
afeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

EI

 

 

 

 

Yoh Ee Aaa. = acai

pis ih ASS LOSSOREO At ESE

 

 

 

 

 

September 26, 1928

MICHIGAN TRADESMAN

Zo

 

crack in the Liberty Bell has widened
to the extent of including most of the
cherished principles with which the
infant Republic began its journey so
bravely. The Yosemite idea is in happy
contrast with the unfortunate condi-
tion which brings so-called religion to
the front in political contests and
places both the Protestant and Cath-
olic clergy in the same cJess with
ward-heelers. These religious quacks
seem to have forgotten all about the
“mantle of charity” and are vieing
with each other in the mud-slinging
act, supplementing it with the doctrine
of Intoleration, Philip Brooks said:
“Sad will be the day for any man
where there is not forever beauty at
the doors of his soul.” And this ap-
plies to ithe religious teachers as well
as the laymen.

The old-time Hawkshaw was popu-
larly supposed to keep his mouth closed
when engaged in a job of detecting. He
didn’t issue hourly bulletins explaining
what his next move was to be. He
rather inclined to the notion that he
could work more successfully if the
criminal he was seeking was not kept
advised as to plans laid for his capture.
Just now we are enjoying the spectacle
of the bloodhounds of the law chasing
up some Georgia church official who
got away with a million, but who is
individually kept in touch with police
activities through the newspapers, as
though he didn’t do just as much read-
ing as the newspaper patrons. <A
similar case was that of the notorious
Hickman who admitted upon capture
that he kept fully in touch with every
move made for his apprehension by
perusing the newspapers. Here was
a case where the identity of the culprit
was known within a few hours after
the commission of the crime, yet it re-
quired two weeks and the expenditure
of $100,000 to catch up with him, be-
cause he was placed in possession of
every detail employed for his capture.

Ex-residents of Michigan, now living
in Southern California, held one of
their semi-annual picnics at Sycamore
Grove last Saturday, with an estimated
attendance of 15,000. Kent county
captured the sweepstakes for the larg-
est single county representation, and
Grand Rapids delegations were very
much in evidence,

It was a genuine treat to run across
my old friend, Franklin Pierce, who,
I might say was one of my victims
when I was engaged in supplying board
and lodgings to traveling men. He
now lives in Hollywood, has a battery
of bungalows and is sitting pretty.
Frank used to be one of a sextette who
used to take possession of my _ hotel
every fortnight and inaugurate an eat-
ing contest. He was then representing
the Standard Oil Company but now is
enjoying a pension provided for faith-
ful workers for that institution. The
other members of this fortnightly
club were Ernie Welton, of the Hume
Grocer Co., Herman Anderson, Wal-
ker Candy Co., Harold Foote, Swift
& Co.: Charley Ovitt, Armour & Co.;
all of Muskegon, and “Bill’ Berner, of
the Judson Grocer Co., now manager
of the Grand Ranpids branch under Lee
& Cady. Charley Ovitt has passed to

 

.the Great Beyond, but I believe the re-

mainder are hale and hearty. They
ought to be from the amount of pro-
vender formerly consumed. Mr. Pierce
is the picture of health and looks as
young as he did in the days when his
legion of customers used to hang on
him the appellation of “John D. Rob-
a-fellow.” Among others whom I met
were Otis Elliott who many years ago
operated the old Elliott House, now
the Pentwater Inn, at Pentwater, and
whose father was responsible for the
being of the Hotel Elliott, at Sturgis.
Then there was Mr, Willits, a former
business man of Shelby and Mr. and
Mrs. M. W. Satterlee, for many years
prominent residents of Oceana county,

G. W. Haight and Mr. Sessions for-
mer fruit growers of that county. They
all love California, but ‘“Oh! My
Michigan,”

E. F. Peterson, of Chicago, and a
former resident of Whitehall, has be-
come possessed of Hotel Mears, in the
latter city, purchasing same from Mrs.
A. C. Gloeckner who has conducted tt
for many years. Mr. Peterson will
take possession at once and is plan-
ning to remodel the building. Mrs.
Gloeckner was a successiul landlady,
but a short time ago was injured in an
accident and obliged to discontinue her
activities,

Hotel Harvey, Constantine, is again
owned and conducted by Mr. and Mrs.
Robert Hassinger. I am glad of it, for
they always fitted into the landscape
at Constantine. As Carl Montgomery
would say, they ran a “darned good
hotel.” In fact some years ago, when
I pulled off a straw vote on the popu-
larity of Michigan hotels, they were in
for the money with the Hartford
House, at Hartford, and the Montague,
at Caro. About a year ago these
worthy people thought they had per-
formed their duty to the traveling pub-
lic and retired, but they wouldn’t stay
put and now they are back again at the
old stand. During Constantine’s cen-
tennial celebration, held some time ago,
the Harvey House was marked with a
tablet to show that in pioneer days it
was the site of a warehouse owned by
Governor John S. Barry. I used to
sneak in there once in a while and find
“Bob” sitting on the bank of the St.
Joe River which flowed by his kitchen
door, claiming he was entangling fish
for his guests, but the game warden
never interfered with his activities, so
I conclude that he never exceeded the
speed limit.

Dr. Frank Holmes enjoyed a good
season at his Gull Lake Hotel. He al-
ways does. Not only does he get his
share of the tourist trade, but he is
practically located half-way between
Kalamazoo and Battle Creek and has,
like Edmond Dantes, the “world at his
feet.’ Two years ago the fire fiend
wiped him out, but did he bat an eye-
lash? Not him. He just went ahead
and built a larger and better hotel, his
friends stuck by him, and his success is
a matter of cold figures.

California raisin grapes, according to
all reports, are becoming a drug on the
market, so to speak. But the market
on other varieties, mostly used for pri-
marily making grape juice, which
eventually flows into the wine cask, is
steadily advancing. It is a sad com-
mentary on law enforcement which
justifies this statement, but it is abso-
lutely true nevertheless, according to
recent reports from the vineyard dis-
tricts. With the raisin varieties sell-
ing for $12 per ton and the wine
varieties at $85 one may draw _ his
own conclusions,

Most everyone from the East visit-
ing in California expresses much sur-
prise at the number of wayside markets
to be found here. In Michigan and
other fruit growing sections one finds
occasional roadside stalls where sea-
sonable fruits may be found, but when
chill weather comes they fade away for
another season. Out-here the roadside
market as an establishment, is highly
developed and has been a working con-
cern for many years. On any of the
highways leading from Los Angeles
these fruit and vegetable stands are a
conspicuous feature, at once attractive
in appearance and an accommodation
to the motoring public. Here the
small grower from a booth set up by
the roadside on his property line sells
his produce direct to the consumer, and
while some of these little markets are
simple home-made affairs, hardly out
of the primitive truck stage, others are
veritable fruit, vegetable, poultry and
soft drink emporiums, combining the

 

advantages of city trading with the
pleasant accompaniment of fresh air
and open country surrounding. Stop-
ping at a roadside market to take on a
batch of fruit and fresh vegetables,
some eggs and butter or perhaps a jar
of honey or a jug of grape juice is a
regular part of the day’s outing with
the Southern Californian every Sunday
in the year or on a week day excursion.
And what a riot of color these roadside
offerings present. Red-cheeked apples,
golden oranges, glossy green water-
melons, primrose colored lemons, great
clusters of purple and white grapes,
pink and green nectarines and peaches
in rows and piles and heaps and tiers—
glass jars of amber honey with the
sunlight shining through—eggs and
butter in cool cabbage leaves—bottles
of cider and all the small fruits and
vegetables of the garden—arranged in
tempting display on plain whitewashed
shelves or in simple green painted,
palm-thatched booths—under branches
of a giant eucalyptus or beneath the
feathery foliage of a patriarchial pep-
per tree—these roadside markets have
long been a joy to the beholder and a
delight to the thrifty housekeeper.
They are in keeping with the general
plan of beautifying the country high-
ways, as well as being supervised by
the various health departments. Some
of them are gems in architecture, most
of them are so arranged that the mo-
torist may drive directly in within a
few feet of the stalls, thus avoiding
the nuisance of parking and the penal-
ties connected therewith. California
has ever been jealous of the appear-
ance of her highways, evidenced by a
minimum of bill boards, and these only
on private property. They are con-
stantly beautifvine the rights of way,
hence the roadside market is included
in the scheme of making the trails at-
tractive. Furthermore these markets
are helping to solve the problem of
direct ‘transactions between producer
and consumer. How much money is
actually taken in by the Southern
California orchardist and gardener
through sales made to the motoring
public has never been computed, but
it is safe to say that in the course of a
year it amounts to a sum that would
make financial heads sit up and take
notice. However there is a nlace for
everything in the whirligig of business
and the place for the successful and
attractive roadside market is in South-
ern California where eternal sunshine
so tempers the atmosphere that it is
possible to carry stocks of delicate
fruits, and T might say flowers, also,
without the possibility of Jack Frost
butting in. This justifies their oper-
ators in erecting artistic establishments
which may be augmented by pleasing
floral surroundings. The roadside mar-
ket is almost a necessity.
Frank S. Verbeck.
—_——_>>_»__
Fall Merchandise To Be Shown For
First Time.

Kalamazoo, Sept. 25 — Kalamazoo
retailers will stage a window display
night, the evening of Thursday, Oct.
4, and plans are now being formulated
to make it a gala and interesting oc-
casion. It is designed as a general
showing of fall merchandise, displayed
to delight the eyes of window shoppers.
There will be music and the evening
promises to take on more or less the
features of a carnival.

All show windows, making special
displays, will be curtained and at 7
o'clock, at the explosion of a series of
bombs, these curtains will be drawn.
Much of the success of the occasion
depends on the work of window
dressers,

With over a week intervening before
the date of the show, it is expected to
make this quite the most comprehen-
sive of all similar window display
nights ever held in J,alamazoo. A can-
vass of the downtown merchants re-
sulted in a mail vote of 39 to 2 in favor
of the undertaking.

 

 

HOTEL BROWNING
150 Fireproof Rooms
GRAND RAPIDS, Cor. Sheldon & Oakes
Facing Union Depot; Three Blocks Away.

 

CODY HOTEL

GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

 

“A MAN !S KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop

 

 

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms -t- 400 Baths

RATES
$2.50 and up per day.

 

 

 

 

 

Seely Manufacturing Co.
1862 - - 1928
Flavoring Extracts Toilet Goods
A standard of quality for over 60 years
SEELY MANUFACTURING CO.
1900 East Jefferson Detroit

 

 

 

 

 

 

 

I. Van Westenbrugge
Grand Rapids - Muskegon

Truck Service
Central Western Michigan

DISTRIBUTOR

Nucoa
KRAFT (CHEESE

‘‘Best Foods’’

Salad Dressing

‘““Fanning’s”’

Bread and Butter Pickles

Alpha Butter
Saralee Horse Radish

 

OTHER SPECIALTIES

 

 

 

 

 

26

DRUGS

Michigan Board of Pharmacy.
President—J. C. Dykema, Grand Rapids.
Vice-Pres.—J. Edward Richardson, D:-
troit.

Director—Garfield M. Benedict, San-
dusky.

Next Examination Session—Grand Rap-
ids, third Tuesday in November.

Michigan State Pharmaceutical
Association.

President—J. M. Ciechanowski, Detroit.
Vice-President—Chas. S. Koon, Mus-
kegon.

Secretary—R. A. Turrell, Croswell.

Treasurer—L. V. Middleton, Grand
Rapids.

National Pharmacy Week.

The fourth annual observance of
National Pharmacy Week will occupy
the week of Oct. 14 to 20 and it is high
time for pharmacists to make their
pians now. Its purpose as is now well
known, is to convince the public by
means of practical demonstration that
the drug store is rendering competent
pharmaceutical service, fully meeting
the legitimate demands mad2 upon it
by the sick and ailing; to elevate the
drug store in the estimation of the
public; to bring the druggists closer
together; to educate the public to the
fact that a real drug store is an in-
stitution and that there are many such;
to prove to the druggists that it pays
to feature the professional aside of the
business: to bring out the best that
American pharmacy represents.

Even though the merchandising side
may predominate in an establishment,
the very fact that a pharmacist owns
or conducts the store, gives a prestige
to the business and an assurance to
the patron whatever his intended pur-
chase may be. The significance and
the beneficial results of Pharmacy
Week to pharmacy and the drug busi-
ness depend on the impress made on
the public, the publicity given relative
to its mission. there is opportunity dur-
ing the fifty weeks or more each year
to advertise the merchandising side of
the store so very necessary for pro-
ducing direct profit, during Pharmacy
Week, however, pharmacy should be
the paramount topic of the drug store.

Order a sign telling in your own
words the professional side of your
drug store. If this sign is well worded
you can keep it on display inside your
store after Pharmacy Week is over.
A window display showing crude drugs

properly labeled
A display of pre-
scription apparatus, showing the many
different kinds of medicines, as gela-

and chemicals if
arouses interest.

MICHIGAN TRADESMAN

tine, sugar, chocolate, and silver coat-
ed pills, capsules, suppositories, cachets,
ointment tubes and jars, dropper bot-
tles, all show the public there must be
skill and knowledge behind the pre-
scription department. Your Association
expects every member to do his part.
Professionalize your store for the week
Oct. 14 to 20, inclusive.
ee
Changes in Filling Liquor Prescrip-
tions.

T. D. 36—Prescription Forms for
Medicinal Liquor has been issued from
Washington and became effective Aug.
16. The number of the form is the
same, namely Form 1403, but retail
druggist permittees are relieved of the
necessity of making detailed entries of
all intoxicating liquor sold by them on
physicians’ prescriptions on Form
1455A. This should result in a great
saving of time and trouble for per-
mittees, who we understand are in-
debted for this welcome relief, especial-
ly to Ambrose Hunsberger, a member
of the eexcutive committee of the N.
A. R. D., and assistant Federal pro-
hibition administrator at Philadelphia.
The new official prescription form orig-
inated with him. His object was to
simplify as much as possible the regu-
lations governing the dispensing of
medicinal spirits by retail druggists,
particularly by way of eliminating
needless detailed record keeping and
reports.

The new regulations provide that the
doctor must give both the original
and the duplicate to the person for
whom he is prescribing, and the drug-
gist may not fill the prescription unless
he receives both the original and dupli-
cate.

The doctor will forward the stubs of
the original prescription to the admin-
istrator each month within ten days
succeeding the month in which the
prescriptions were issued. The druggist
must forward the originals of all pre-
scriptions filled by him during any
month within ten days thereafter.

The druggist will no longer be re-
quired to enter sales on prescription
in record form 1455A, but will keep the
duplicate prescriptions as a permanent
file.

———_22>____
Taxing Bootleg Income.

The gravity of the Supreme Court
of the United States is justly cele-
brated, but it ought to be severely tax-

ed when the Justices ponder the issues
in one case now before them. It is a
cause which has to do with the right
of the Commissioner of Internal Reve-
nue to make an emergency tax assess-
ment on income derived from the il-
legal sale of intoxicating liquor.

‘The assessment, amounted to $1,-
901,500 originally, covering income for
the years 1917-1921. The man against
whom this was charged admitted he
probably owed a tax, but not so heavy,
whereupon the assessment was cut
down to $238,105. This was not satis-
factory to him and the dispute was
taken to court on technical questions.
After passing from the District Court
and the Circuit Court of Appeals it
now goes to the august body over which
Chief Justice John Marshall once pre-
sided.

Among the other interesting oppor-
tunities for pleasant meditation offered
by this lawsuit is the light it throws
upon some of the advantages of being
a bootlegger. The ordinary citizen who
gets stuck for a special assessment
has no practical recourse except an ap-
peal to the Commissioner of Internal
Revenue. If redress is refused there
he may go to court, but unless the
amount is large he cannot afford so to
do. Bootleggers can afford to go to
the highest tribunal if they feel in the
mood.

According to the law of the United
States it is a great wrong to sell alco-
hol illegally, but if a man does sell his
income is subject to the same tax as
if it had been lawfully earned. The
moral appears to be that if a man is
going to break the law he ought to
break it hard enough to ensure himself
a reasonable war chest for income tax
litigation with the Government.

—__2>+2s—_

Will Not Imitate the Chain Stores.

Evanston, IIl., Sept. 28—Across the
stret from my store, in a bigger build-
ing, with more show window space and
a better location one of Chicago’s most
powerful drug chains has established
itself. In the two years since this hap-
pened my business has multiplied two
and a half times.

First of all my store is a drug store.
Doctors for miles around know that if
anyone North of ‘the downtown dis-
trict has what they want it is Lee. I
employ twenty-six people—four regis-
tered pharmacists, three book-keepers,
five at the fountain, four in the deliv-
ery department, four girls, two porters
and four others who do miscellaneous
work. I keep daily papers and believe

September 26, 1928

they bring added business. Hundreds
of baby scales are sold each year on
recommendation of medical men.

Special care is taken to keep the
cigar stock moist and the soda cold.
Special fountain service is stressed.

I have tried all forms of advertising,
but at present put most of my money
and energy into window display. No
charge is made a manufacturer for win-
dow display space, but I will not give a
window for articles sold at cut prices
in other stores.

No more than a month’s supply of
merchandise is bought at a time and
many items are turned weekly. I buy
quick sellers at times from curbstone
brokers to get a low price.

I do not believe in aping tthe chain
store. A drug store should determine
whether it will be a variety store with
drugs on the side or a drug store with
novelties as a sideline. My personal
policy is such that my turnover is very
high and the personal acquaintance of
my customers with my sales people is
a substantial factor in my success.

J. L. Lee.
—_-
The Radium Poisoning Cases.

The United States Public Health
Service has been appealed to, in a let-
ter to Surgeon General Cumming, to
take energtic measures for the protec-
tion of workers in plants using lumi-
nous paint for the marking of figures
on clocks and watches. The radium
poisoning through the methods used
has taken a heavy toll of human life.
The public was awakened to the fact
that we have a new and deadly occu-
pational disease through the publicity
regarding the five New Jersey women
said to be slowly dying because of
poisoning.

The appeal of the Surgeon General
is signed by civic and labor organiza-
tions, educators and physicians, city
and State officials, and the promise is
given in Washington that everything
possible will be done to meet the situa-
tion. Of course something must be
done. It is not likely that the use of
this luminous paint will be made illegal.
Proper methods for its use that will
protect the workers from the contrac-
tion of the deadly disease can prob-
ably be worked out under the direction
of the Public Health Service, acting on
the advice of eminent physicians, and
with the co-operation of the firms
using it.

a

Thinking of luncheonettes reminds
us that while man is the only animal
that cooks what it eats, even he will
not always eat what he cooks.

 

 

 

GRAND RAPIDS

STORE EQUIPMENT

CORPORATION

GRAND RAPIDS ~ MICHIGAN

PITITIT TET EE Coc

GRAND RAPIDS
SHOWCASE CO.

Si ucceeding

DRUG STORE
FIXTURES

Planned to make every
foot of store into
sales space.

WELCH-WILMARTH
CORPORATION

ITTITITITININITINITITINIT METTLE TUE

PLANNING

Recommendations to fit
individual conditions.

ir
OTT

eT COLL LULUCULLLLUL LULL

4

 

 

 

 

 

 

 

 

 

 

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ee

 

September 26, 1928

MICHIGAN TRADESMAN

 

Hints For the Man Who Drives Him-
self.

It’s a good thing to press out your
clutch when starting your engine. It
saves the battery and makes it easier
to shift into low fcr <2 quick get-away.

Use rubber pads oa the clutch and
brake pedals if the metal tops become
smooth. It is dangerous to risk hav-
ing your foot slip off a pedal when
you are obliged to work fast.

A plan that saves time in touring is
to stop on the far corner of traffic-
controlled intersectious before getting
out to enquire about the route. When
you are ready to start you don’t have
to wait for traffic lights to change in
your favor.

Do you always know when
front wheels are set in the straight-
ahead position? A small notch cut un-
der the steerling wheel is a handy guide
that will save mistakes in garaging
the car.

Back up a little before starting away
from the curb as a precaution against
running up on the pavement if the
front wheels happen to be turned in
toward the curb.

Every motorist is interested in try-
ing out new cars, but it is best to re-
member that any new machine may
have new tricks. For instance, one
of the latest horn buttons operates by
pressing on the edge and is useless if
pressed in the center.

Frederick C. Russell.
—__»2<___
The Home-Grown Idea.

Thomas Adams, Sr., started millions
of jaws wagging when he first made
chicle chewing gum on the kitchen
stove in his residence on Staten Island.

It was in a home kitchen that Pin-
Money Pickles were first made.

One of the leading salad mayonnaise
dressings made first on the kitchen
range now requires several huge sani-

your

   

GRAND RAPIDS

 
 

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TTL LLL LLL LLL LLL LL LLL LLL LLL

New Holiday Goods

and Staple Sundries

Now on Display at Grand Rapids
in Our Own Building
38-44 Oakes St., Second Floor
You will find displayed one of the most
complete assortments suitable for the Michi-
gan trade ever shown in both Foreign and,
Domestic lines, and we invite your careful

inspection of this line of seasonable merchan-
dise before you place your order elsewhere.

Actually Seeing Is Believing
Come Early—Write for Appointments Now

Hazeltine & Perkins Drug Company

Michigan

OIE LLL LLL LLL LLL LALLA LLL LLL LLL LLL LLL LLL a

tary factories to meet the public de-
mand.

Maybe a fortune is awaiting you if
there is an idea in your kitchen.

Study the things that come on your
table. Compare the food you eat in
other homes and restaurants. Some
day you may wake up to the fact that
someone is doing just one thing a little
better than anyone else.

Get her to make an extra supply to
try elsewhere. Don’t get too excited
until you have established certain facts.

Learn the cost of materials and the
preparation of it. Find out if the arti-
cle can be packed in a bottle, can or
box, keeps fresh in stock and is easy
to use for the home table. This is the
age when the public pays well for pure
food products, so your market is ready-
made if you have the goods.

John Fletcher.
—~+ >>

Little men can not guide the desti-
nies of big business. The billion dol-
lar corporation demands billion dollar
leadership. The national query is, “Will
the men having the ability come for-
ward and assume the task of co-or-
dinating industry so it can function
under the new conditions?” Will the
situation drift until it takes on a polit-
ical aspect with men not conversant
with business brought into the picture
to settle the questions involved? Execu-
tives should answer the call. With
them lies the solution of the problem.
Upon their shoulders will fall the re-
sponsibility for the results.

Floyd A. Deahl.

 

 

Seely Manufacturing Co.
1862 - - 1928
Flavoring Extracts — Toilet Goods
A standard of quality for over 60 years
SEELY MANUFACTURING co.
1900 East Jefferson. Detroit

      
  

   

WLLL LLL ddd

QU didssssslstssh

 
     
     
   
   
    

MANISTEE

WHOLESALE DRUG PRICE CURRENT

 

Prices quoted are nominal, based on market the day of issue.

Acids
Boric (Powd.)-- 10 @ 20

Boric (Xtal --. 15 @ 25
Carbolie —.__.___ 38 @ 44
Cittie 2. 53 70
Muriatic ________ 3%@ 8
Nitric oo 9 @ 15
Oxsalie 222 15 @ 25
Sulphuric —___.. 34%4@ 8
Tartare =... 52 @ 60
Ammonia

Water, 26 deg.__ 07 @ 18
Water, 18 deg... 06 @ 15
Water, 14 deg... 5%@ 138
Carbonate ~_---- 20 @ 25
Chloride (Gran.) 09 @ 20

Balsams
Copaiba _.. 1 00@1 25
Fir (Canada) -. 2 75@3 00
Fir (Oregon) 65@1 00
Peru 2202. 00@3 25
TONE 2 ee 2 00@2 25

Barks

Cassia (ordinary). 25@ 30
Cassia (Saigon) -. 50@ 60
Sassafras (pw. 60c) @ 50
seen Cut (powd.)
go 22

20@ 30

Berries
Cubeb —22 @1 00
Risk 2 —— @ 2
Juniper ..-2. 10@ 20
Prickly Ash -.--.- @ 75

Extracts
Licorice 22. 60@ 65
Licorice, powd. ~. 60@ 70

Flowers
Arnica .....- 75@1 85
Chamomile (Ged.) @ 40
Chamomile Rom. @ 50

Gums
Acacia, Ist --_- 50@ 55
Acacia, 2nd -... 45@ 50
Acacia, Sorts __. 20@ 25
Acacia, Powdered 35@ 40
Aloes (Barb Pow) 25@ 35
Aloes (Cape Pow) 25@ 35
Aloes (Soc. Pow.) 75@ 80
Asafoetida  ----_- 50@ 60
Pow. .-. 2 75@1 00
Camphor ... 5.) 5@ 90
Guawe 20 @ 60
Guaiac, powd -- @ TW
Nimo ea @1 25
Kino, powdered_-_ @1 20
Mypph ot @1 25
Myrrh, powdered @1 35
Opium, powd. 19 65@19 92
Opium, gran. 19 65@19 92
Shellac .._...-__- 65@ 80
Shellac (2. 75@ 90
Tragacanth, pow. @1 75
Tragacanth -__. 2 00@2 35
Turpentine ------ @ 30

Insecticides

csome . 20 OS@ 20
Blue Vitriol, bbl. @ 08

Blue Vitriol, less 09144@17
Bordea. Mix Dry 12@ 26
Hlellebore, White

powdered  __--- 18@ 30
Insect Powder_. 474%2@ 60
Lead Arsenate Po. 1834%@30
Lime and Sulphur

Dig 22 08@ 22
Paris Green ---. 24@ 42
Leaves
Buchy 2.2.2... @1 05
Buchu. powdered @1 10
Sage, Bulk -_---- 25@ 30
Sage, % loose __ @ 40
Sage. powdered__ @ 35
Senna, Alex. _.__ 50@ 75
Senna, Tinn. pow. 30@ 35
Uva Ursi ____.__ 20@ 25
Oils

Almonds, Bitter,

true 2 50@7 75
Almonds, Bitter,

artificial __... 3 00@3 25
Almonds, Sweet,

true 22 .-- 1 50@1 80
Almonds, Sweet,

imitation ---. 1 00@1 25
Amber, crude -- 1 25@1 50
Amber, rectified 1 50@1 75
ApIsG. = 1 25@1 50
Bergamont —--- 9 00@9 25
Cajeput ..-.---- 2 00@2 25
(aesia 4 00@4 25
Castor 2... 1 55@1 80
Cedar Leaf ~--. 2 00@2 25
Citronella —_---- 1 00@1 20
Cloves ..... 3 00@3 25
Cocoanut _----- 27%@ 35
Cod Lievr —..-. 2 00@2 45
Croton —_....... 2 00@2 25

Cotton Seed ---. 1 35@1
Cubebs ....____ 6 50@6
Bigeron _....... 6 00@6
Eucalyptus ---. 1 25@1

1
Hemlock, pure_. 2
Juniper Berries. 4
Juniper Wood ~— 1 50@1
Lard, extra -... 1
Lard. No. J _... I
Lavender Flow__ 6
Lavender Gar’n- 85@1
Lemon d
Linseed, raw, bbl. @
Linseed, boiled, bbl. @
Linseed, bld less 92@1
Linseed, raw, less 89@1

Mustard, arifil. oz. @
Neatsfoot ------ 1 25@1
Olive, pure __-. 4 00@5
Olive, Malaga,

Vellow 0 2 85@3
Olive, Malaga,

green = __._____ 2 85@3
Orange, Sweet 12 00@12
Origanum, pure— @2
Origanum, com’l 1 00@1
Pennyroyal ---- 3 50@3
Peppermint ---- 5 50@5
Rose, pure __ 13 50@14

Rosemary Flows 1 25@1
Sandelwood, E.
EE 2 10 50@10

Sassafras, true 1 75@2

 

50
75
25
50
25
75
15
65

Sassafras, arti’l 75@1 00
Spearmint ---- 7 00@7 25
Sperm —.___.___ 1 50@1 75
Tany 2.22 7 00@7 25
Tar USP 65@ 75
Turpentine, less 68@ 81
Turpentine, bbl. _. @60%
Wintergreen,

leat 2 6 00@6 25
Wintergreen, Sweet

bireh 3 00@3 25
Wintergreen, art 75@1 00
Worm Seed __-- 5 50@5 75
Wormwood -- 20 00@20 26

Potassium

Bicarbonate .--. 35@ 40
Bichromate —.--. 15@ 25
Bromide ________ 69@ 85
Bromide 54@ 71
Chlorate, gran'd_ 23@ 30
Chlorate, powd.

or Ntal 22 16@ 25
Cyanide ..._.._—- 30@ 90
Todite 4 66@4 85
P-rmanganate -~ 20@ 30
Prussiate, yellow 35@ 45
Prussiate. red -- @ 70
Supiate =. __ 35@ 40

Roots

Alkanet 20 30@ 35
Blood, powdered. 40@ 45
Calamus ......-_ 35@ 75
Elecampane, pwd. 25@ 30
Gentian, powd. ~ 20@ 30
Ginger, African,

powdered ----- 30@ 35
Ginger, Jamaica. 60@ 65
Ginger, Jamaica,

powdered --... 45@ _ 60
Goldenseal, pow. 7 50@8 00
Ipecac, powd. -- @5 00
Licorice —.-_____ 35@ 40
Licorice, powd._. 20@ 30
Orris, powdered- 30@ 40
Poke, powdered__ 35@ 40
Rhubarb, powd -- @1 00
Rosinwood, powd. @ 650
Sarsaparilla, Hond.

ground —__--_— @1 10
Sarsaparilla, Mexic. @ 60
Seuilis 2... ____ 35@ 40
Squills, powdered 70@ 80
Tumeric, powd.-_ 20@ 25
Valerian, powd.-_- @1 00

Seeds
Anise —.....- @ 35
Anise, powdered 35@ 40
Bird. ts 13@ 17
Canary —_._..__ 10@ 16
Caraway, Po. 30 25@ _ 30
Cardamon --_---- @3
Coriander pow. .40 30@ 25
Dit... 5@ 20
Kennell —....__ 35@ 50
Plax 7™@ 15
Flax, ground -- 7@ 15
Foenugreek, pwd. 15@ 25
Hemn —..._._ 8@ 15
Lobelia, powd. -- @1 60
Mustard, yellow 17@ 25
Mustard, black-. 20@ 25
Peppy —__--___ 5@ 30
Quince —..__._ 1 00@1 25
Sabadilla ------- 45 50
Sunflower --.--- 12@ 18
Worm, American 30@ 40
Worm. Levant — 6 50@7 00
Tinctures

Aconite ..-.._-.. @1 80
Aljges 2.2 @1 56
Arnica 2. @1 50
Acafoetida -~----- @2 28

Belladonna ~----- @1 44
Bewzom =... @2 28
Benzoin Comp’d_ @2 40
Bueny 2} @2 16
Cantharides ---- @2 52
Capsicum .._._-— @2 28
Catechu: ..__..___ @1 44
€inchona ._____.__ @2 16
Colchicum —___._ @1 80
Cabhens @2 76
Digitalis __...__ @2 04
Gentian ....____. @1 35
Gusiage ._._.._... @2 28
Guaiac, Ammon._ @2 04
foding —......_.... @1 25
Iodine, Colorless- @1 50
ron, Cle @1 56
King ..... @1 44
Myrrh @2 52
Nux Vomica ---- @1 80
Ontum @5 40
Opium, Camp. -- @1 44

Opium, Deodorz’d @5 40
Rhubarb @

Paints

Lead, red dry -- 134@13%
Lead, white dry 13%4@13%
Lead, white oil. 134@13%
Ochre, yellow bbl. @ 2%
Ochre, yellow less 3@ 6
Red Venet’n Am. 34%@ 7

Red Venet’n Eng. 4@ 8
Putty 2... 5@ 8
Whiting, bbl --- @ 4%
White ......... 5%@10
L. H. P. Prep.-- 2 90@3 05
Rogers Prep. -~ 2 90@3 05

Miscellaneous

Acetanalid  -_-- 57@ 75
Alam 22 Os@ 12
Alum. powd and
eround 09@ 15
Bismuth, Subni-
trate: 22 2 83@3 08
Borax xtal or
powdered -... 05@ 138
Cantharides, po. 1 50@2 00
Calomel _ 72@2 82
Capsicum, pow’d 62@ 75
carinine 7 00@7 50
Yassia Buds ___. 30@ 3d
Claves 40@ 50
Shalk Prepared. 14@ 15
Chloroform -... 53@ 66
Chloral Hydrate 1 20@1 50
Cocaine 12 85@13 5u
tocoa Butter _.. 65@ 90
Corks, list, less 30-10 to
40-10%
Copperas ....____ 0s@ 10
Copperas, Powd. 4@ 10
Corrosive Sublm 2 25@2 30
Cream Tartar -. 35@ 45
Cuttle bene —___ 40@ 50
Dextrine .. 6 Ig

@

Dover’s Powder 4 00@4 50
Kmery, All Nos. 10@ 15
Emery, Powdered @ 15
Epsom Salts, bbls. @ 0
Epsom Salts, less 3%@_ 10
Ergot, powdered -. @4 00
Flake. White -. 15@ 20
Formaldehyde, lb. 12%@3
Gelatine 8
Glassware, less 55%
Glassware, full case 60%.
Glauber Salts, bbl. @02%
Glauber Salts less 04@ 10

Glue, Brown _--. 20@ 30
Glue, Brown Grd 16@ 22
Glue, White -_.. 27%@ 35
Glue, white grd. 25@ 35
Glycerine  __-_--- 20@ 40
Hoas — 15@ 95
odineg 6 45@7 00
lodoferm —__..._ 8 00@8 30
wead Acetate _. 20@ 30
face _-... @ 1 50
face, powdered_ @1 60
Menthol __--_-- 8 00@9 00
Morphine __-. 12 83@13 98
Nux Vomica ---- @ 30

Nux Vomica, pow. 15@ 25
Pepper. black, pow 57@ 70
Pepper, White, pw. 75@ 85
Pitch, Burgudry. 20@ 25
Quassia 12@

Quinine, 5 oz. cars @ 59

Rochelle Salts -. 28@ 49
Sacharine  _.._ 2 60@275
Salt Peter ..__._ 11@ 2
Seidlitz Mixture 30@ 40
Soap, green -__ 15@ 30
Soap mott cast — @ 25
Soap, white Castile,

ease 2 @15
Soap, white Castile

less, per bar -- @1 60
Soda Ash -...._. 3@ 10
Soda Bicarbonate 3%@ 10
Soda, Sal -..._.. 02%4.@ 08
Spirits Camphor @1 20
Sulphur, roll --__. 3%@ 10
Sulphur, Subl. _. 4%@ 10
Tamarinds  ___--- 20@ 25
Tartar Emetic _. 70@ 75
Turpentine, Ven. 50@ 75

Vanilla Ex. pure 1 50@2 00
Vanilla Ex. pure 2 25@2 50
Zine Sulphate _. 06@ 11

 

28 MICHIGAN TRADESMAN

September 26, 1928

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press. Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price rn compare with previous issues.

 

 

 

   

ADVANCED | DECLINED
Michigan Maple Syrup Fork
Beans
Apricots
Peaches
Bran Pia No. 424 -__2 76 Cod Fish Cake, 10 oz. 1 35
B: s No. 624 225 Cove Oysters, 5 oz. . 175
Bra :. No. 602 i150 Lubster, No. \, Star 2 90
hice Ts] pies, 6 oz. __ 2 70 Snrunp, 1, wet _... 2 2
tic€e Kris,ies, 1 oz. .. 150 osdard’s, % Oil, Key  . 6 10
iaife Hag, 12 1-lb. : Sard’s, % Oil, Key __ 5 75
cans --_____ | 30 Sardines. %4 Oil, k’less 5 25
Al 6 of. 2 <* salmon, Red Alaska 3 00
Ai i og. : 70 Salmon, Med. Alaska 2 =

u0 ‘Salmon, Pink Alaska 2 2

Brands Sardines, Im. %, ea. 10@s
ee 3 80 Sardines, im., %, ea. 25
oe 15 Sardines, Cal. . 1 86@2 25

40 Tuna, %, Curtis , doz. 4 00
50 Tuna, \s, Curtis, doz. 2 20
25 Tuna, % Biue Fin .. 2 26
85 Tuna. is. Curtis, doz. 7 00

i0 CANNED MEAT
99 Bacon, Med. Beechnut
35 Bacon, Lge. Beechnut
Beef, No. 1, Corned __
4p 4Beel, No. 1, Roast
002=—s «Be ef, No. 24%, Qua. sli.
5 Beef, 3% oz. ’ Qua. sli.
50 Beef, No. 1, Bnut, sli.
40 Beefsteak & Onions, s

Instant Postum, No. 8
istant Postum, No. 16
Cereal, No. 0

tL ostum

 

an, 3
sman Meal, 12-2 lb._
ream Wheat, 18 ___
m Baricy, 1s _.
ston Food, 18 ___.
Maple Flakes, 24  -.__
Rainbow Corn Fla., 36
Silver Flake Oats, 18s

 

   

ecko 12-38 02... doz 3 3d

bo DO BO Co Co GO HS bo bo DO OTIS
©
oS

G2 Bo Co mm DS 08 08 & Oo
tw
o

  

AXLE GREASE : : ac My. 393

Silver Flake Oats, 12s 225 Chili Con Ca, 1s _. 135
9 lb. Jute Bulk Oats, Deviled Ham, Ks -__ 2 20
-4, b OU hae 3 Deviled Ham, %s -__ 3 60

ii d . Raiston New Oata, 24 270 Hamburg Steak &
j i Ralston New Oata, 12 2 70 Onions; No. 1 3 16
oS li 15 i. Wheat Bis., 36s 3 85 Potted Beef, 4 oz. _.. 1 10
BAi = POWDERS 1. Wheat Bis., 72s 155 Potted Meat, 4 Libby 50
ae 7 ae ra as Bcult, 245 170 Potted Meat, % Libby 92%
C z.,dz 225 Wheatena, 188 ______ 370 Potted Meat, Qua. 90
rR wn do: 95 BROOMS Potted Ham, Gen. &% 1 85
: : 70 Jewell, dox. 25 Vienna Saus., No. % 1 46

Vienna Sausage, Qua. 95
Veal Loaf, Medium  __ 2 25

Baked Beans

5 20 Standard Parlor, 23 Ib. 8 25
120 Fancy Parlor, 23 Ib.-- 9 25
fx. Fancy Parlor 25 lb. 9 75

  

sa Fcy. Parlor 26 Ib. 10 00 Campbells ___________ 446
Toy ---------~-------- 176 Quaker, 18 oz. _____ 1 05
Whisk, No. 3 --------- 2.76 Fremont, No. 2 _____. 1.25
BRUSHES pnider, No, bk 2.0 95
Scrub enider. Mo. 2 ... 1 25
Solid Back, 8 in. _... }) 689 Van Camp, small 90
Solid Back, 1 in. .... 1 7% Van Camp. med. .... 1 15
Pointed Ends _____.._ 1 26
Stove CANNED VEGETABLES.
Suaker 1 80 Asparagus.
NO. we — 200 No. 1, Green tips __ 3 75
Perris 260 No. 2%. Large Green 4 50
Shoe = es. oy 21 oO: =
OO. OD nie a. 7
racer ae Green Beans, 2s 1 65@2 25
No. 20 ---------------- 3 00 Green Beans, 10s —_ ¢ 50
BUTTER COLOR L. Beans. 2 gr. 1 35@2 65
Dandelion . con aan’ te rent 1 =
e 0: 2
JENNINGS et Beets, No. 2, wh. 1 75@2 40

  

Electric Light, 40 Ibs. 12.1 Beets, No. 2, cut 1 10@1 25

The Original — paraffing, 68 a ay Beets. No. 9, ent 1 60

Paraffine, 128 _...__. 14% Corn. No. 2, stam, _ 1 18

Condensed Wikies 40 Corn, Ex. stan. No. 2 1 88

Tudor, 68, per box 30 Corn, No, 2. Fan. 1 80@2 25

oz., 4 dz. cs. 3 00 . : “hp Corn, No. 10 __ 8 00@10 76

oz., 2 €z. ca. 3 75 CANNED FRUIT Hominy, No .3. 1 00@1 15

Apoles, No. 10 _.._ 650 Okra, No. 2, whole _. 2 15

Apple Sauce, No. 19 800 Okra, No. 2 cul 3 76

A 3 z., cart. 100 Apricots, No. 2% 3 40@3 90 Mushrooms, Hotels -. 30
i . Non- Apricots, No. 10 8 50@11 00 Mushrooms, Choice, 8 oz. 35

   

 

 

 

 

 

  

dozer = 85 Blackberries, No. 10 750 Mushrooms. Sur Extra 50
36s. per cs. 2 70 Blueberries, No. 10 __ 13 00 Peas, No. 2, E. J. _.. 1 66
Chemics, NO 2 2. 325 Peas. No. 2. Sift. .
ic an Cherries, No. 2% _... 4 00 POs 5

ANS é ee Cherries. No. 10 ... 13 00 Peas. No. 2, Ex. Sift.
Br Swe Beans 9 00 Cherries, No. 10 ___. 12 50 an 4. CL ae
Y I I 9 60. «6Peaches. No. 10 Mich. 375 Peas, Ex. Fine, French 26
ie ( B 4 50 Peaches, No. 2% Mich 2 20 Pumpkin, No. 2 1 8@1 66
\ o I | ns 950 Peaches, 2% Cal. 2 25@2 +0 Pumpkin, No. 10 5 00@5 50
‘ f i 1159 Peaches, 10, Cal. __.. 8 50 Pimentos. %, each ~—

Black s . 850 Plnpapple, 1 sk .. 135 Pimentoes, %. each __
Snlit Ps w . £00 Pincaople, 2 sk | 2%5 Sw’t Potatoes. No 2% 2 .
Split P 3 00 P’apple, 2 br. sl -_.. 225 Sauerkraut, No.3 1 35@1 60
Seotcl _. 5 75 P’apple, 2 br. sl _... 2 40 Succotash. No. 2 1 65@2 50
P’apple, 2%, sli. __-__ 300 Suceotash. No 2. glass : R80
Frappe. 2, ou _.... Se pinech. No. 1 1 26
Pineapple, 10 crushed 9 06 Spnach. No. 2._ 1 60@1 90
: Pears No 2 3 Spinach, No. “es 2 25@2 50
I ». 1 and .. Pears, No. 2% _. 375 Spirerch, No. 10. 6 50@7 00
; 199 Raspberries, No. 2 blk 325 Tomatoes, No. 2 1 20@1 80
: : °- 4 oe Raspb's. Red. No. 10 11 50 Tomatoes, No. 3. 1 90@2 28
and 2, doz --- 225° Raspb’s Black, Tomatoes, No. 10 6 00@7 50

ATT! a 15 an
ee eee a Rhubarb, No. 10 _____ 4 75 CATSUP

ee oa eae Strawberries, No. 2 3 25 . a
' I gr 16 oe ee 2 : Beech-Nut. small -_.. 1 65
DI | 1 gross Strawb’s, No. 10 ---- 11 00 Lily of Valley, 14 02. 2 26
p ross .__. 16% Lily of Valley, % pint 1 65
CANNED FISH Paramount. 24. 8 .... 1 35
BREAKFAST FOODS “am Ch'der 1916 oz : 25 Paramount. 24. 16s 2 25
Clam Ch.. No. 2 75 Snidera Sez. 2 4°85
Kellogg’s Brands. Came. Steamed. No 1 3 Sniders, 16 oz. 2 ao
Corn Flakes, No. 136 2 85 Clams, Minced, No. % 2 25 Quaker. & oz. oe 1 3b
Corn Flakes, No. 194 2? 85 Finnan Haddfe, 10 oz. 3 20) Onaker. 10 oz Z 1 35
Corn Flakes. No. 102 2 90 Clam Bouillon. 7 oz... 2? fA Quaker, 14 oz. ai 1 80
roo MO. fee i... 2 7 Chicken Haddie. No 1 9? 75 Ouaker, Galion G lass “10 50
Pep, No. 202 ---_.__- 200 Fish Flakes, small -. 135 Quaker, Gallon Tin __ 7 00

CHIL! SAUCE
Snider, 16 oz. _........ 3 30
Snider, 8 oz. _...-.... 2 30
Lilly Valley, 8 oz. .. 2 25
Lilly Valley. 14 os. .. 3 26

OYSTER COCKTAIL.
Sniders, 16 oz. _..._._.. 3 30
Sniders, 8 oz. __-.... 3 380

CHEESE.
toquefort
Kraft, small items i
Kraft, American .. 1
Chili, small tins —. 1
Pimento, small tins 1 65

2
2

Roquefort, sm. tins

Camembert, sm. tins 2 26
Calsite Farm Daisy __ 29
Wisconsin Fiat __.._. 29
New York. June .._._ 32
Sap te 4U
ROU 35
CHEWING GUM.
Adams Black Jack __-. 65
Adams Bloodberry — ... 65
Adams Dentyne __-_----- 65

Adams Calif. Fruit -_-. 66

Adams Sen Sen ________ 65
Beeman's Pepsin __.... 66
Beechnut Wintergreen_
Beechnut Peppermint
Beechnut Spearmint —--
Doublemint —...._..__ 65

Peppermint, Wrigleys __ 65

Spearmint, Wrgileys __ 65
suey Prank... 65
Wrigley’s P-K  -...--.. 65
fh ee
Teepe 2 65
CLEANER

Holland Cleaner
Mfd. by Dutch Boy Co.
30 in CABS 2200S. 5 50
COCOA.
Droste’s Dutch, 1 lb._- 8 50
Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, % Ib. 2 35
Droste’s Dutch, 5 Ib. 60

Chocolate Apples -... 4 50
Pastelles, No. 1 -_--_12 60
Pastelles, % Ib. ~----- 6 60
Pains De Cafe __----- 3 00
Droste’s Bars, 1 doz. 2 00
Deift Pastelles -.---. 2 15

1 lb. Rose Tin Bon

Bons a
7 oz. "bene Tin Bon
Boss. 8
13 oz. Creme De —

ne 3 20
12 oz. Rosaces -__-.-10 80
% lb. Rosaces _...-. 7 80
% lb. Pastelles __---- 3 40
Langues De Chats .. 4 380

CHOCOLATE.

Baker, Caracas, %s --.-- 37
Baker, Caracas, %s _..- 35
COCOANUT
Dunham's
15 lb. case, %s and Ks 48
15 Ib. case, %s -------. 47

6 bm. case, Ge -_----. 46
CLOTHES LINE.
Hemp, 50 ft. ____ 2 00@2 25
Twisted Cotton,
-— 50@4 00
Braided, 50 ft. _._..-. 2 25
Sash Cord _... 3 50@4 00

 

HUME GROCER CO.

ROASTERS
MUSKEGON, MICS

 

COFFEE ROASTED
1 Ib. Package

Meroe 2 7
Saas

OUR i
Nearew. 40
Mor ot mouse. ...._. 49
Bene: oo 37
Royal CMI oo 41

McLaughlin’s Kept-Fresh

 

Brands
T.ighthouse, 1 Ib. tins__ 49
Pathfinder. 1 Ib. tins_. 45
Table Talk, 1 lb. cart. 43
Square Deal, 1 Ib. car. 39%
Above brands are packed
in both 20 an‘ 50 lb. eases.
Coffee Extracts
M Y,. per 1907 _____ 12
Frank's 50 nkes. _ 4 25
Hummel’a fA 1 Th 0y

CONDENSED MILK
‘eater, 4 doz. _..... .7.00
Eagle, 4 doz.

Nat. Gro. Co.

seuieeneeeeaeieeinmemmtemmninccin icc einen teenie ena

i ae

MitK COMPOUND

Hebe, Tali, 4 doz, -. 4 60
Hebe. Baby. & do. __ 4 40
Carviene, Tall, 4 doz.3 sv
Carviene, Buby ___--. 3 wt

EVAPORATED MILK

Quaker, Tall, 4 doz.__
Quaker, Baby, 8 doz.
Quaker, Gallon, % doz.
Carnation, Tail, 4 doz.
Carnation, Baby, 8 dz.
Oatman’s Dundee, Tall
Oatman’s D'dee, Baby
Every Day, Tall ee

VOT ee oe OTT OT OT oe oe oe
So
oO

Every Day. Baby __-- w)
re 200 fo 10
Pet, any, § of; 5 00
Borden s Tali o 5 10

Borden's Baby

CIGARS
G. J. Johnson's Brand
a. ag Johnson Cigar.

Een rien 75 00
‘a Grocer Co. Brands
MIPOGGIG: 35 00
Havana Sweets __.. 35 00
Hemeter Champion -. 37 50
Canadian Club  .__--. 35 00
inttie Tom 3. 37 50

Tom Moore Monarch 75 00
Tom Moore Panetris 65 00
T. Moore Longfellow 95 00
Webster Cadillac ___. 75 00
Webster Astor Foil_. 75 00
Webster Knickbocker 95 00
Webster Albany Foil 95 00

Bering Apollos .... 95 00
Bering Palmitas —-. 115 00
Bering Diplomatica 115 00

Bering Deliosee ___.
Bering Favorita _.. 00

Bering Albas ___.. 150 00
sen tad

Stick Candy Pails

Standard 2... 16

Pure Sugar Sticks 600s 4 00
Big Stick, 20 lb. case 18

Mixed Candy

Kindergarten __..____ aa ht
un 14

Oo, oe as
French Crean 16

Paris Creams _..._...... 17
cmcere 11

Fancy Chocolates
5 lb. Boxes
Bittersweets, Ass’ted 1 75
Choc Marshmallow Dp 1 70
Milk Chocolate A A 1 75

Nibble Sticks __._.___ 1 86
Chocolate Nut Rolls — : a
Magnolia Choc __.._..
Bon Ton Choe. __--___ : ns
Gum Drops Pails
Aniee: 22 16
Champion Gums ----.. -- 16
Challenge Gums ----- ——
Pavorite 22 19
Superior, Boxes __..--.. 28
Lozenges Pails
A. A. Pep. Lozenges 16
A. A. Pink Lozenges 16

A A. Choc. Lozenges 16
Motto Hearts __------ 19
Malted Milk Lozenges 21

Hard Goods Pails

Lemon Drops -.------- 18
O F Horehound dps. —- .

Anise Squares -.------
Peanut Squares -_..__ cn Ba
Horehound Tablets __-. 18
Cough Drops Bxs
Pomens —.._._.._. 36
Smith Bros. ...----.-- 1

Package Goods
Creamery Marshmallows
4 oz. pkg., 12s, cart.
4 oz. pkg., 488, case 3 40

Speciaities
Pineapple Fudge —----.. 22
Italian Bon Bons -_--. 17
Banquet. Cream Mints_ 25
Silver King M.Mallows 1 25
Handy Packages, 12-10c 80

Bar Goods
Mich. Sugar Ca., 24, 5¢ 15
Pal O Mine, 24, Be -... 75
Malty Milkies, 24, 5c .. 76
lemon Rolls —----.---- 16
Tra Lav, 24, 6c ._...... 75
No-Nut, 24, 5c ~~... 75

COUPON BOOKS
50 Economic grade 8 60
199 Economic grade 4 60
502 Ficonomic erade 30 00
1000" Economic grade 37 60
Where 1,600 books are
ordered at a time, special-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 Ib. boxes

DRIED FRUITS

Appies
a» +. Ecy., 50 Ib. box ey
N. Y. Fey., 14 oz. pkg.
Apricots
Evaporated, Choice ___- 21
Evaporated, Fancy —_ -' 26
Hvaporated, Slabs __-2. 16
Citron
10) bok 22 40
Currants
jackages, 14 oz. ..._ 20
Greek, Bulk,. lb... 2U
Dates
Dromedary, 368 ~----- 6 75
Peaches

Byap; Choiee 2012 3
Evap. Ex. Faney, P.P. 16

Peel
Lemon, American ---__- 30
Orange, American —---- 30
Raisins
Seeded, bulk -_:--___ 07

Thompson's s‘dles blk 06%
rhompson’s seedless,

35 OF. ee 08
Seeded, 15 oz: ....__ 08
California Prunes
(C@70, 25 lb. boxes__.@09
50@60. 25 lb. boxes_.@10
40@50. 25 Ib. boxes_.@11
30@40. 25 lb. boxes__@12
20@30, 25 lb. boxes_.@16

Hominy
Pearl, 100 lb. sacks -. 3 50

Macaronl

Mueller’s Brands
9 oz. package, per dos. 1 380
9 oz. package, per case 2 60

Bulk Goods

Elbow, 20 Ib. 07%
Egg Noodle, 10 lbs. .. 14

Pear! Barley

Chenter 4 25
ERED 7 Ov
ariey Grits ...._....... 5 vw
Sage
Hast India 2... Uk waist A
Taploca
Pearl, 100 Ib. sacks —-. 09
Minute, 8 oz., 3 dos. 4 05
Dromedary Instant _. 3 60

FLAVORING EXTRACTS
JENNINGS’

PURE
FLAVORING

EXTRACT

Vanilla and
Lemon
Same Price
1 oe toe
1% oz. _. 1 80

 

8 5
16 oz. _. 15 00

3% oz.
Amersealed
At It 56 Years,

Jiffy Puneh

3 doz. Carton

be =<
Assorted flavors,

 

FLOUR
Vv. C. Milling Ce. Brands -
Lily White —-_..___. 9 9¢

Harvest Queen a 9 sé
Yes Ma'am Graham,

Dp eeeeoeee sen © Oe

FRUIT CANS
F. O. B. Grand Rapids

Mason
Half pint 21... 3
One pint .-..2 3. 1-8
One quart ... ........ 9 16

Half gallon __......13 16
Ideal Glass Top.

Hat pint 9 00

One pint 9.36

One quart ___._..... 11 16

Half gallon __222-. -.. 16 40

 

spree =

wacentasca tats

_—

 

 

 

 

 

orem

 

 

  

 

 

 

 

 

 

 

September 26, 1928
noone MICHIGAN TRADESMAN
j PEANUT BUTTER = Loin, med ie _
! Jell-O, 3 doz. -------. 2 85 fo... . eee Se. lL
Minute, 3 doz, __-_---- 4 06 Shoulders Pee eae we 654 Stove Enamel, dz. 2 80 oo TAELE SAUCES
Plymouth, White -.__ 1 55 Sette 22 Vulcanol, No. 5, doz. 95 Bon Ami Pd, 3 dz. bx 375 Lea & Ferrin, larg 6 Of
Quaker, 3 doz, —__---- "9 56 wo hits ‘ Vulcanol, No. 10, doz. 1 35 Bon Ami Cake, 3 dz.3 26 lea & Perrin, 51 eg vo
a, bones ‘--.-_----- 07 Stovoil, per doz os Brilig ge Pe ee pe ee
| ‘rimmings ___- : E 2 3 00 : (corecccscccccce 85 epper =... sd Ge
Dee ee Climaline, 4 doz 420. ©Royal Mint ‘
i JELLY AND PRESERVES Grandma, 100 be 2 8 55 Tobasco, oe ; ’
Pure, 30 Ib. pails PROVISIONS SALT Granana, 4 lame fe Se TES. Se ‘aa 2S
+ renitation, 30 "Ib. pails 1 18 Barreled Pork Ce ae oe au wee A-1. large te
Pure, 6 oz., Asst., d Clear Back __ 25 00@28 ‘olonial, 36-1% -—_.. 1 25 Pus, 12 tame fe TE a 515
, ., doz. 95 Sh 00 Colonial, Lodi Golden Rod, 24 5 :
{ Buckeye, 18 oz., d ort Cut Clear26 00@29 ul, lodized, 24-2 2 00 ‘ ‘ au oe ”
oz. 2 00 ten san aan 00 Med. No. 1 Bbis. _.__ 2 88 La France Laun.. 4 dz. 3 60
' 24 oe DS Bellies. 18-20@18-19 Farmer Spec. 70 bk. 95 Octagon, oe TEA
' suv PLM ac : Farmer Spec, 10 ke 3 Rinse Maa
: a n case. eo a
— 8 oz., per doz, -------- 36 15 Ib. pails —.-- e- Pure in ieceee _ Crushed Rock for ice o tee oe. 5 25 Medi oe
’ 25 Ib. pails anann2n=-— 60 Ib. tubs EO cee cream, 100 Ib., each 75 Rub No More, 100, 10 Cc shoice aul a
OLEOMARGARINE 50 Ib, tubs _..-advance % Vea Meh iasis <  lU! 18 wane ocd
PETROLEUM PRODUCTS. * Ib. pails __-.advance % oe # be 40 Py No More, 20 Lg. 400 No. [ae s4@89
Van Westenbrugge Brands From Tank Wa 1b. pails advance % 24, 10 Se enwce “oC 1 Ib. pkg. Sifting ----— 13
Dioetpeger. «See Tank Meee, 5 sts anes ie oe. se 3 85 oes
stributor Red Crown Gasoline -. 11 3 Ib. pails ----advance 1 35, 4 Ib., per bale --.. 2 60 Sani Flush, 1 doz Guapewder
= “ Solite aoa. yl ------ 14 Compound tierces ____ 13 Po 7 Ib., per bale ____ 2 85 Sapolio, 3 ae ; * Choice __-_-____________ 40
-------- 14 Compound, tubs ______ 184% Ola oo Table _. 42 Soapine, 100, 12 "on. 6 40 Fancy ----------------- 41
In tron Barrel 6- en nee Snowboy, 100, 10 oz. 4 00 Cey!
Peobaaat cee Sausages 10 Ib. ------------ 4 co Suowhor, 34 Farge 490 eho. m eh
Rocfection Kerosine __ 13.6 Bologna ---------- 18 Speedee, 3 doz ee ee ee 67
as Machine Gasol Liver lay ae ; ite. § ee .o
vo M & P Navh Maes 18 Sunbrite, 50 doz. * 40 English Breakfast
. . Naphtha 19.6 hie ae 21 Wyatidotte, 48 __._. 4 75 Congou, Medium 28
ae oo 31 E Poa Choice __-. 35@36
Nuooa, 1 1b -vis MOTOR OILS Tones. Jeliled "a Saat ongou, Fancy _- 42@48
Pe 2} on Barrels eadchee ae
" Nucoa, 3 and 56 Ib. _. 20% Tagen oo 17.1 eras 18 OR Pere) i setae Medium cere
maior ae Smoked Meats Whole Spices Chie ‘s
nen ie Te : . Tancy co a ae
Willson & Co.’s Brands Ex. Heavy ee 77.1 ee Cer. 14-16 Ib. @29 Allspice, Jamaica  __ @25 : pu td) cara s ean ar 50
ee 741 une Cort. Seinked Ph Zanzibar eS @38
SIS 1h ee assia, Canton ______ (
je 24 o.. — dried beef Cassia, 5c pkg., doz. 7 Saiten. : bleasaen
ee 7 arine cen ae @44 a 1 Ga Cotton : _ ——
oe é ms __ n --- @ ott yn, 3 yw Balls | 49
Special Roll ~--------- 19 gcc cpemen “en Mace, Penang” ue Ys oS aa i 8
oe 20 @25 : fixed. No. 1 |.)
Iron Barrels Boiled Hams Fe : =— Mixed. 5c pkgs., doz. es
; MATCHES Lisht 0 66.1 sate Hams. os Nutinaes Jeace doz. poe o VINEGAR
==> ee ee cm ss Lou air 4/6 Cert. _. 24 @3Q Per case, 24, 2 Ibs. .. 3 40 Nutmegs, 105-110 __ @59 oo 40 Grain _------ 27
mind ti box 5 00 SS 65.1 “ Five case lots ------ au meet, Black ---.. @4€ White Vee 2 oe
Searchlight, 144 box. 5 00 Ratra h OAVY 5.2 Boneles eef lIodized, 24, 2 Ibs. a rr lite Wine, 40 grain. 19
oot nok Tabeh 144 bn 4 22) Poine “F_ 65:1 Rump. new” 29 00@32 00 ]
ee ae Soo ee ee a 65.1 . new ._ 29 00@32 00 Pure Ground in Bulk WICKING
iio Blue Tip. 720-1¢ 4 00 ---- 65.1 . Allspice, Jamai 0. |
ius Seat ds 400  Finol, ¢ oz. cans, doz. 160 Reef ——-- ole oe een Oe No. 0, per gross --..-._ 80
eae Gag el 4 00 —— a ae ote Ge 4 Cal 20 Cacia. eanaltar ~--- W46 Ne ote a ---- 1 25
ol sis oer a Fibs aie wah 10 a tone on Sth tea Te
+1 Free with Ten. Parowax, 20, 1 ib. : a hee rs Ces “T" @32 Peerless Pot ae So rs 90
~ ®T ancy Blue Rose -. 05% mice wee ae Races, Ne A eee
Safety Matches i ee ee a Nutneas Rayo, per — 8
Quaker, 5 gro. case__ 4 50 ROLLED OATS Ponce a Se : @x0 > -— 1d
Si ny “ey ayenne _... @37 a
A oe come Paprika, Spanish _. @45 eee
MOLASSES a jae 8 eae : = ‘ Baskets
Molasses in Cans ace i 12s Family -. 2 70 neeenn’ Bushels, narrow band,
i : ae ao 12s, China__ 3 80 Chili Powder, 15c ia & eee 1 76
Luve, 86, 2 Ib. Wh, L. 5 60 i a 12s, China __ 3 25 Celery Salt, 3 oz. ___- = sushels, narrow band,
Dove, 24, 2% Ib Wh. L. 6 20 Sacke, 90 Ib. Jute - 3 10 we, to... S ue en tae, 1%
Dove, 36, 2 Ib. Black 4 30 = RUSKS aa oie ie aie kane
jaca t6 3 th Winch 459 “Gemdec, te pt cone 2.78 Dutch Tes Rusk Co. Ponelty, 31 02 Se ; 35 Market, extra . ih 1 c
Dove, 6 10 Ib. 1 : - - an . rand, 6 aen- 25 Swink He
Mimgonse 24 be ue L. 4 45 Semdac, 12 qt. cans 4-65 36 rolls, per case _--. 4 25 ks tana ieatas (72 450 Splint, medium —____-- 1 Bb
. , 2% Ib. 5 76 e rors per case __-. 2 25 icc 1 on jet Ee 6 Split, anal 6 50
; : 2 rolls, per case ---- 1 50 Sav : spree x 2 oe
NUTS—Whole <— 18 poses per case -. 1 70 _ Thyme, ia one 90 Barrel, 5 Gs
dD oo . re bie See Cele fae Battal Sen 2
razil, New ------ os 24 on, count .. 4 76 a7 : . packages -- 3 25 3 to 6 gal., per gal. —
% ee oe a SALERATUS by 10 oz. packages -_ 4 35 P . gal. f6
Filberts, Sicily ea Sweet Small Arm and Hamme - ocee - + 10 ‘ateanios
Peanuts, Vir. Roasted 11% 16 Gallon, 2250 are — “ i Gus an
Peanuts, Jumbo, std. 16% 5. Gallon, coy —-_-—— 24 50 G SAL SODA 2 qt. Galvanized ---. 2 76
ine ee 20 ee en a SOAP Corn tc woe ca it a
Pecans, Jumbo _----- 40 . ulated, 60 Ibs. cs. 160 Am. Family, 100 bo Kingsf = at) Dares Ge}
fae Wee Dill Pickles Granulated, 36 2% Ib. Crystal White, 100 7 oo. Ge at Te ee
; Walnuts, Cal. -------- 28 Gal. 40 to Tin, doz. -. 9 25 ges ----------- 240 Export. 100 box ____-_ 3 85 Argo, 48, 1 i pkgs. pa Traps
! ae 07 ©. 2% Ting 2 = COD FISH Big Jack, G0e) oe 460 Cream, 48-1 ae i i. Mouse, Wood, 4 holes. 60
. Middles pau ue ie 18 id — ian uae ee me, 40-2 07% a. wood, 6 holes. 70
li ablets, Ib. re ake rite, 10 x ee Mouse, tin, &- hole
i Salted Peanuts cou Shae prio ‘ei 2 wee sealed 4 13% oo White 1 oe, ‘ - oie Rat, wood a eo - 1 -
; : . . ood boxes, Pure . p Rose, 100 box _.. 7 8 Rat speiee 2
i Wancy, No. i... -- 14 a Whole oe ee ne ueey. iu box cE ; . Argo. 48, 1 Ib. pkgs. 3 60 Mouse. ‘ace anes 1 .
lL alm Olive, 144 box 1100 Arse 12, 3 i phe a
Shelled Battle Axe, per doz. 2 65 HERRING Lava. 100 ho ......._ 499 Are, 8, 5 Ib. og 3 Large G: —_
Bicycl : 2 Octagon, 120 Sil a 5 sarge Galvanized ..._ 8 75
Velo: oo 4 76 Holland H 1 2 oo § 00 ver Gloss, 4 1 M 1 °
Msonds 2... 60 Mixed, Ke erring Pummo, 100 box 4 85 Elastic, 64 k 3 s -- 1% edium Galvanized -- 7 50
Peanuts, Spanish, tee a ao 100 Sweetheart, 100 box _5 70 liger. 48-1 pkgs. ---. 5 35 Small Galvanized .._. 6 50
125 Ib. bags -.----- 12, were oo ee a ee to Tin tee, 6 ie “i Washboards
ao. a, Babbitt’s, 2 dos. --._ 2 75 ee ae Gee haar 3 50 ao Banner, Globe .----- 5 50
Pe S Milkers, half bbls. Quaker Hardwater Brass, single ___-_-__ 05
cans Salted -------- 89 wee he 10 00 Cocoa, 72s, box 2 85 Glass, single -_______. 6 00
Walnuts -------------- 60 FRESH MEATS K KKK. Norway : tn Fairbank Tar, 100 bx 4 00 ie ee : 00
Pe ee ee oe ee on or Stile Peerless 1 8
ee Beet oe te ee ae a Northern Queen ____ 5 60
a = Steers & Heif. __.. 26 Boned. 10 Ib. boxes ai Williams Mug, per doz. 48 Gore Universal ------_- te
ogame 4k 8 OO Ses i Lake Herring Blue Karo, No. 1% _. 2 63
Quaker, 3 doz. case -- 350 Cor Steers & Hei. _. 22 % bbl, 100 Ibs. __-___ 6 50 CLEANSERS ‘ee ate ne eee
sana a Steers & Heif. 15@18 iieiccay Blue Karo, No. 10 -. 3 a. 2S 5 00
Red Karo. No. 1% 7 a 9 in, Butter -------- 9 00
Veal Tubs, 100 Ib. fncy fat 24 6 Red Karo, No ve 2 ee 18 0
eo . & 1 da. 4 6 0
OLIVES Wi 24% Sera 50 count ___--- 8 00 Red Karo, No. 10 __ 3 85 19 in, Butter -------- 25 0¢
5 oz. Jar, Plain, doz. 1 35 on Se 23% wig postion recy os
Sos tee Pia . 5 Medium -------------- 22 ite Fish
at Pisin, goa, 4 50 Lamb Med. Fancy, 100 lb. 13 00 fee tenes Heart ae a
int Jars, Plain, doz. oe Orange, No. 1%, 2 dz. 3 36 J Pe sasaaal aie -
Quart Jars, Plain, na : 50 Fg Eamb 2. 29 SHOE BLACKENING Orange. No. 5, 1 pe 4 75 But ch hag eae .
1 Gal. Glass Jugs, Pla. 1 90 8 fe ee sa oat tracert 27 2 in rE Paste, doz. 1 35 : : Kraft sey dite eae *
5 Gal. Kegs, each _.. 8 00 Bee ~------------- 24 & Z Combination, dz. 1 86 Maple Kraft Stripe __-------. os
3% oz.-Jar, Stuff., doz. 1 35 P ------------------ 21 Dri-Foot, doz, _------2 00 : a 00%
co. Stuffed, doz. 2 25 etesteius pine Dos. Say “1 35 Green Label Karo __ 6 19
2. Jar. Stu ang. 278 . Shinola, doz, —_-- :
1 Gal. Jugs, Stuff. ae 9 i Good 1 --- 9% ms onty Ot “a YEAST CAKE
cee Wana ze uv ices POLISH Ns- scoU aple and Cane Moai: S doe 2 70
ie gy nee ey oe ackne, per doz. ri - z Sunlight, 3 doz
PARIS GREEN Oe eS tl ene = UBs-PoLisH ee ee kee Sunlight, 1% doz. 1 36
i i en 3 cogs 7 Pork Black Silk Paste, doz. 1 25 k, 5 gal. can —. 650 Yeast Foam, 3 doz. __ 2 70
i ee 34 Tight hogs ee ree oe Te feast Pa, es oe
28 and és Medium hogs _....1 nameline Liquid. dz. 1 35 Maple
cirnnnencece @.. Heavy hogs —...... i > = Liquid, per doz. 1 40 Michigan, per g% 75
Se: Pet Meee Ve ae can. cazen, $4.80 ner cane Michigan, per gal. 275 _VEAST-COMPRESSED
. --- 325 Fleischmann, per doz. 30

 

SS erm geo

30

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, Sept. 12—We have to-
day received the schedules, references
and adjudication in the matter of John
Vaillaneourt, Bankrupt No. 3524. The
matter has been referred to Charles B.
Blair as referee in bankruptcy. The
bankrupt is a resident of Grand Rapids,
and his occupation is that of a clerk.
The schedules show assets of none with
liabilities of $2,772.90. The court has
written for funds and upon receipt of
same the first meeting of creditors will
be called, note of which will be made
herein. The list of creditors of said
bankrupt is as follows:

Flint Realty Co., Grand Rapids Unknown
Ray Missick, Grand Rapids ______ $ 82.94

John Hoover, unknown ___________ 19.00
Ziesel Bros., Elkhart, Ind. ______ 13.67
©. Clements, unknown 19.95
John Clements, Grand Rapids ____ 17.25
Consumers Coal Co., Elkhart, Ind. 31 25
Truth Publishing Co., Elkhart __ 13.20
W. M Freeman, Eikhart 1.00
Thomas J. Webb Co., Chicago ____ 14.55

Fisher Bros. Paper Co., Ft. Wayne 14.74
Vette & Zucher Co., Chicago ____ 31.90
Schwartz Paper Co., Chicago ____ 17.88
Perfection Biscuit Co., Ft. Wayne
National Grocer Co., South Bend_ 4.63
Lee & Vick, South Bend ________ 6.55

Osear Meyer & Co., Chicago ____ 41.31
Bay State Fushing Co., Boston __ 22.50
Elkhart Packing Co., Elkhart ____ 304.78
armour & Co., Chicago __._ 408.57

put ee Co. Chitaen 571.96

William Durham, Grand Rapids __ 859.97
Shick Bros., Elkhazt,-iInd _... 225.00
Dr. M. S. Ballard, Grand Rapids__ 15.00

Sept. 12. We have to-day received the
schedules. reference and adjudication in
the matter of George E. Mattice, Bank-
rupt No. 3535. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids, and his occupation is
that of a laborer. The schedules show
assets of $200 of which the full interest
is claimed as exempt, with liabilities of
$1,095.05. The court has written for funds
and upon receipt of same, the first meet-
ing of creditors will be called, note of
which will be made herein. The list of
creditors of said bankrupt is as follows:
Flint Realty Co., Grand Rapids __$200.00
V. C. Pine Co., Grand Rapids ____ 49.50
G. R. Gas Light Co., Grand Rapids 111.00
Holland Cigar Co., Grand Rapids__ 15.00

Holsum Bakery, Grand Rapids ____ 21.31
Coffee Ranch, Grand Rapids ______ 75.30
Lee & Cady, Grand Rapids _______ 87.00
John Kng, Grand Rapids ______ 119.00
Hoffman’s Market, Grand Rapids ____ 7.00

Ryskkamp Bros., Grand Rapids __ 113.00
Miner Pie Co., Grand Rapids ____ 6.50
3urton Hts. Cream. Co., Grand R. 150.0

Albany Hotel, Grand Rapids ______ 50.00
Thelma Hecox, Grand Rapids ____ 25.00
Service Dry Goods, Grand Rapids 1.39
Ed. Brown, Grand Rapids ____ 22.31

Wolverine Spice Co., Grand Rap. 32.74
Sept. 12. We have to-day received the
schedules, reference and adjudication in
the matter of William F. Murphy, Bank-
rupt No. 3536. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Lowell, and his occupation is that of
a garage keeper. The schedules show
assets of $1,453.39, with liabilities of
$1,245.41. The first meeting will be called,
note of whch will be made herein. The
list of creditors of said bankrupt is as
follows:
Standard Oil Co., Grand Rapids __$ 72.50
mike Watson, Lowell... BG
Electric Service Co. Grand Rapids 1
Tisch Auto Supply Co., Grand Rap. 5
Hossman Yarnelle, Grand Rapids__
S. A. Hobson, Detroit

 

Automobile Parts Corp.. Grand R. 2
3rown & Sehler Co., Grand Rapids 8
Syndicate Adv. Co., New York City 18.47
. 2. Bunciman. Lowell sss LS
i, A Weaver lowell 22.00
mover: Moabn Lowell . 40.00
Harold Weikes, Lowell 52.00
Ez. D. McQueen, Lowell ___ = 148.08
Lowell Light & Power Co., Lowell 17.50
Franklin Oil Co., Grand Rapids __ 17.25
Lowell State Bank, Lowell ______ 375.00
WwW. H. Murphy, Lowell ss 100.00
In the matter of Elith FE. Chase, Bank-
rupt No. 3308, the trustee has filed his
final report and account, and a final
meeting of creditors was held Sent. 7

at the referee's office. The fisal report

and account of the trustee was passed
upon and approved. The claims filed
were proved and allowed. Expenses

were ordered paid. as far as the funds on
hand would permit. There were no funds
for dividends to general creditors, after
payment of expenses and statutory ex-
emptions of the bankrupt under the laws
of the State of Michigan. No objections
were made to the discharge of the bank-
runt. The final meeting then adjourned
without date, and the case has been clos-
ed and returned to the district court as
a closed case

Sent. 13. We have to-day received the
schedules, reference and adjudication in
the matter of Earl R. Miller, Bankrupt
No. 3538. The matter has been referred
to Charles B. Blair as referee in bank-
ruptcy. The bankrkupt is a resident of

“RRP TIP NET se

MICHIGAN TRADESMAN

Grand Rapids, and his occupation is that
of a restaurant keeper. ‘Ine schedules
show assets of $5,loV of which $4,300 is

claimed as exempt, with liabilities of
p2,224. The tirst meeting will be called

and note of same made nerein. The list
ot creditors of said bankrupt is as follows:
Cora Miiler, Grand Rapids —~_______ 120.00
G. R. Store Fixture Co., Grand R. 364.00
industrial Mortgage & Investment

Co, t(fan8 Sacks _......... 100.00
Kleiman & sons, Grand Rapids __ 5.50
Lowman & Anderson, Grand Kapids 50.00
George Hoodhooa, Grand Rapids __ 3.00

Bouma Hdwe. Co., Grand Rapids 8.60
W. C. Van Lusten, Grand Rapids 7.20
Dr. Rozema, Granu Rapids _______ 33.00
Howard Ellis Estate, Grand Rapids 120.00

Earl Robson, Grand Rapids ______ 10.15
kKkaravan Coffee Co., Toledo, Ohio 14.20
VandenBerg Cgar Co., Grand Rap. 24 52
National Grocer Co., Grand Rapids 36.69
Wolverine Spice Co., Grand Rapids 11.54
Tom McAllister, Grand Rapids ____ 5.00
Dr. Holcomb, Grand Rapids _____- 5.00
Hyde Fuel & Lumber Co., Grand R. 20 00
Murphy’s Rug and Linoleum Co.,

arand Gapids 36.00

Watson Higgins Milling Co., G. R. 9.60
Berton Sprng Co., Grand Rapids__ 350.00
Dr. Geo. Southwick, Grand Rapids 200.00
Edgewood Dairy, Grand Rapids __ 100.00
Winnick Bros., Grand Rapids ____ 560.00
Feutz & Sunwalt Garage, Grand R. 3.00
Holland Cigar Co., Grand Rapids 7.50
M. Azgzar. Grand Rapids 15.00
Ryskamp Bros., Grand Rapids ____ 7 50

In the matter of Homel Shirt Manu-
facturing Co., Bankrupt No. 2921, the final
report and account of the trustee has
been filed. The final meeting of creditors
was held July 23. Expenses were ordered
paid and the trustee’s final report and
account was approved. The compromise
offer of the United States and the trustee
on a tax claim was approved and ac-
cepted and accordingly ordered paid at
the compromise amount. An order was
made for the payment of a supplemental
first dividend of 10 per cent. on new
claims allowed and a final dividend on
all allowed claims of 7.85 per cent. No
objections were made to the discharge of
the bankrupt. The final meeting then
adjourned without date, and the cae
will be closed and returned to the dis-
trict court in due course.

In the matter of William DeMann,
Bankrupt No. 3522, the funds for the
first meeting have been received and

such meeting has been called for Oct. 1
In the matter of Edward VanHuizen,
Bankrupt No. 3517, the funds for the
first meeting have been received and such
meeting has been called for Oct. 1.

In the matter of Charlie Strayer, Bank-
rupt No. 3520, the funds for the first
meeting have been received and such
meeting has been called for Oct. 1.

In the matter of George Strayer, Bank-
rupt No. 3521, the funds for the first
meeting have been received and such
meeting has been called for Oct. 1.

In the matter of Lambert J. Jolman,
Bankrupt No. 3533, the funds for the first
meeting have been received and such
meeting has been called for Oct. 1.

In the matter of William F. Murphy,
Bankrupt No. 3536. The first meeting
has been cailed for Oct. 1.

In the matter of William F. Murphy,
Bankrupt No. 3526. The receiver has
filed his petition for a sale at auction.
The sale has been called to be held at
the former location of the bankrupt, 123
3oardway street, Lowell, Oct. 4. The
property consists of machinery, tools
and fixtures used in the operation .of a
garage, in the approxmate value of $750.
Also the accounts notes and bills receiv-
able will be sold at auction and to the
highest bidder, which said accounts are
scheduled by the bankrupt in the ap-
proximate sum of $400. All interested
should be present at the time and place
of sale.

In the matter of Holland Chair Co.,
Bankrupt No. 3368, the trustee has filed
his first report and account, and an
order for the payment of expenses of ad-
ministration to date and for the payment
of a 50 per cent. dividend on the labor
claims has been made and ordered paid.

Sept. 15. We have to-day received the
schedules, reference and adjudication in
the matter of Ivan Frank Lobdell, Bank-
rupt No. 3540. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy The bankrupt is a resident
of Grand Rapids, and his occupation is
that of a produce dealer. The schedules
show assets of none with liabilities of
$1,693.05. The court has written for funds
and upon receipt of - same, the first meet-
ing of creditors will be called, note of
wheh will be made herein. The list of
ereditors of said bankrupt is as follows:
Home Furnishing Co., Kalamazoo $160.50

Dr. R. V. Gallagher, Battle Creek 60.00
B. C. Sanitarium, Battle Creek __ 414.42
A. B. Hudler, Battle Creek _______ 6.50
Dr. R. Harries, Battle Creek ____ 114.00
Dr. S. Solmon, Battle Creek ______ 8.00
Dr. Ble Hinn, Battle Creek —_. os oo
Alliance Merc. Co., Battle Creek__ 83.01
Commercical Garage, Battle Creek 93.39
Livingston Clo. Co., Battle Creek 21.73
Spigial May Stern Co., Chicago ____ 15.15
S. Hensler, Battle Creek __________ 60 00
A. E. Dorman, Battle Creek ______ 3.00

Wr. Joseph E. Rosenfeld, Battle C. 125.00

Carl Moor, Battle Creek __-------- 49.50
Dr. A. J. Holes, Battle Creek___-_ 80.00
Reliable Tire Co., Battle Creek ~~ 17.55
Dr. L. H. Stewart, Kalamazoo 10.50

Dr. R. U. Adams, Kalamazoo _--. 6.00

F. Goodrew, Kalamazoo ~---------- 14.00
A. T. Bradshaw, Kalamazoo __-_--- 42.39
VanDerVoort Hdwe. Co., Lansing 12.95
M. W. Cagney, Kalamazoo _-_---- 45.00
A. ©: Hill, Auburn, N.Y. —----_ 5.00
Frank Schied, Battle Creek __---- 22.00
McGee & Son, Battle Creek __.__- 8.00

Consumers Power Co., Battle Creek 3.91
B. C. Gas Co., Battle Creek --_--- 8.15
A. J. Bloomberg Coal Co., B. C. 30.00
Bowsett Drug Store, Battle Creek 5.00
Maurice S. Gordon Co., Battle Cr. 50.00
Dr. A. Nelson, Battle Creek 16.00
Mrs. S. J. Knowles, Battle Creek 3.00
Ward Allen Grocery, Battle Creek 40.00

Sept. 17. We have to-day received the
schedules, reference and adjudcation in
the matter of Joseph Sobie, Bankrupt
No. 3541. The matter has been referred
to Charles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Grand Rapids, and his occupation is that
of a laborer. The schedules show assets of
$145 of which the full interest is claimed
as exempt, with liabilities of $635.24. The
court has written for funds and upon
receipt of the same the first meeting of
creditors will be called, note of the same
will be made herein. The list of cred-
itors of said bankrupt is as follows:
Dr. Bert S. Thomas, Sacramento,

ee $279.00
Dr. Norris Jones, Sacramento __-. 25.00
Dr. Charles Gray, Sacramento __ 10.00
Dr. I. C. Gobar, San Francisco -_-- 75.00
Capital Dairy Co., Sacramento ____ 58.44
Bennett Bros., Sacramento _____--_ 96.00
Mr. Bovey, Sacramento ______------ 24.00
Mater Misericordia Hospital,

sacramento, Call. —— 67.80

In the matter of Dave Applebaum,

3ankrupt No. 3379, the trustee has filed
his first and second reports and accounts,

and an order for the payment of ex-
penses of administration and for the

payment of a first dividend to creditors
of 10 per cent. has been made.

In the matter of Louis Tucker, doing
business as The Leader Store, Bankrupt
No. 3400, the trustee has filed his first
report and account, and an order for the
payment of expenses of administration,
taxes and a first dividend to creditors
of 5 per cent. has been made.

In the matter of Ray Hice and Hunter
Hice. individually and as North Park
Sanitary Market, Bankrupt No. 3284, the
trustee has filed his final report and ac-
count and the final meeting of creditors
has been had. The trustee’s final report
and account was approved and allowed.
An order was made for the payment of
expenses of administration and for the
declaration and payment of a_ supple-
mental first dividend of 10 per cent. on
new claims proved and allowed, and the
declaration and payment of a final divi-
dend of 13 per cent. on all claims proved
and allowed. No objections were made
to the discharge of the bankrupts. The
final meeting then adjourned without
date, and the case will be closed and re-
turned to the district court in due course.

In the matter of Wray J. Blackburn,
Bankrupt No. 3117. The final meeting
of creditors has been called for Oct. 4,
at which time the trustee’s final report
and account will be approved. If possi-
ble, there will be a first and final divi-
dend paid to creditors.

In the matter of Henry F. Schliewe &
Henry L. Schliewe, copartners doing busi-
ness as Bungalow Construction Co.,
3ankrupt No. 3096. The final meeting
of creditors has been called for Oct. 4,
at which time the trustee’s final report
and account will be approved. There will
be no dividends for creditors in this
estate.

In the matter of George McCrumb and
Lioyd Fay, individually and as copart-
ners, doing business as McCrumb & Fay,
Bankrupt No. 3327. The final meeting
of creditors has been called for Oct. 4,
at which time the trustee’s final report
and account will be approved and a
declaration of a first and final dividend
paid to creditors of this estate.

In the matte of Henry G. Sparrow,
Bankrupt No. 3332, the trustee has filed
his return showing that there are no
assets in said estate and the case has
been closed and ?returned to the district
court, as a case without assets.

Sept. 20. On this day was held the first
meeting of creditors in the matter of
Fred G. Miller, Bankrupt No. 3453. Tre
bankrupt was present in person and ren-
resented by attorney H. H. Freeland.
The creditors were represented by at-
torneys Norrs, McPherson, Harrington &
Waer. Claims were proved and allowed.
The bankrupt was sworn and examined
without a reporter. Richard C. Annis,
of Grand Rapids, was named trustee, and
his bond placed at $100. The first meet-
ing then adjourned without date.

On this day also was held the first
meeting of creditors in the matter of
Walter M. Dougherty, Bankrupt No. 3524.
The bankrupt was present in person.
Creditors were present in person. Claims
were proved and allowed. The bankrupt
was sworn and examined without a re-

September 26, 1928

porter. George D. Stribley, of Muskegon,
was named trustee, and his bond placed
at $100. The first meeting then ad-
journed without date.

On this day also was held the first
meeting of creditors in the matter of
Fozee Yared, Bankrupt No. 3518. The
bankrupt was present in person and rep-
resented by attorneys Renihan & Lilly.
One creditor was present in person.
Claims were proved and allowed. The
bankrupt was sworn and examined with-
out a reporter. No trustee was appointed.
The first meeting then adjourned without
date and the case has been closed and
returned to the district court, as a case
without assets.

Sept. 20. On this day also was held
the first meeting of creditors in the
matter of Erwin Fahner, Bankrupt No.
3478. The bankrupt was present in per-
son and represented by attorney Horace
T. Barnaby. No creditors were present
or represented. No claims were proved
and allowed. No trustee was appointeu.
The bankrupt was sworn and examined
without a reporter. The first meeting
then adjourned without date and the
case has been closed and returned to the
district court as a case without assets.

On this day also was held the first
meeting of creditors in the matter of
Ezra M. Arthur, Bankrupt No. 2523. The
bankrupt was present in person and re. -
resented by atiorney Bartel J. Jonkman.
No creditors were present or representeu
No claims were proved and allowed. No
trustee was appointed. The bankrupt
was stvorn and examined without a re-
porter. The first meeting then adjourned
without date, and the case has bee.
closed and returned to the district cou t
as a case without assets.

On this day also was held the first
meeting of creditors in the matter «
Howard City Furniture Co., Bankrupt
No. 3526. The bankrupt was present by
its Secretary-Treasurer and representel
by Corwin, Norcross & Cook, attorneys.
Creditors were present in person, a
represented by C. W. Moore, agent; G.
R. Credit Men’s Association and Fred G.
Timmer. Claims were proved and allowe I.
The Secretary-Treasurer of the corpora-
ton was sworn and examined, with a
reporter present. C. W. Moore, of Bel-
mont, was named trustee, and his bond
placed at $1,000. The first meeting the:
adjourned without date.

Sept. 24. On this day was held the
first meeting of creditors in the matter
of David C. Clarke, Bankrupt No. 352..
The bankrupt was present in person a:
represented by attorneys Hagerman ¢:
Miller. No creditors were present or rep-
resented. Claims were proved and a!-
lowed. No trustee was appointed. The
bankrupt was sworn and examined with -
out a reporter. The first meeting then
adjourned without date, and the cae
has been closed and returned to the
district court, as a case without assete.

In the matter of Dime Diner System,
Bankrupt No. 3495, the trustee has filed
ris first report and account, and an or-
der for the payment of expenses of ad-
ministration has been made.

Sept. 22. We have to-day received the
schedules, reference and adjudication in
the matter of Claud E. Drake, Bankrupt
No. 3543. The matter has been referre-l
to Charles B. Blair as referee in bank-
ruptecy. The bankrupt is a resident of
Fawn River townwship, and his occupa-
tion is that of a farmer. The schedules
show assets of $368 of which $80 is claim-
ed as exempt, with liabilities of $1,550.20.
The court has written for funds and upon
receipt of same, the first meeting of
creditors will be called, note of which
will be made herein. The list of cred-
itors of said bankrupt is as follows:

Fred Sheldon, Angola, Ind. ______ $300.00
EK. C. Wright, Sturgis ....__. _ 250.00

Yorton Chevrolet Co., Sturgis ____ 70.00

Mayo Hospital, Rochester _________ 200.00
Welsh Chemical Co., unknown ____ 133.09
First Nat. Bank, Burr Oak________ 100.00
Boyer Lbr. Co., Burr Oak ________ 60.69
George tee Burr Oak 93.00
Dr. Crawford, Burr Oak _.... ©4609
Mallery Groc.. Burr Oak ___...__ 20.00
Piny and Baldwin, Burr Oak ____ 20.09
Strahley, Burr Oak eG 19.29

Earnest Webb, Colon ____.._____ 110.09

Diffenbaugh, Burr Oak ___..._____ ss‘: 10.09
Blue and Gilhams, Sturgis ________ 55.00
George H. Sager, Sturgis Coo ae On
Paul Ahlgrim, Burr Oak ______ 20.00
Lneoln Life Co., Burr Oak ______ 30.00

Sept. 22. We have to-day received the
schedules, reference and adjudication in
the matter of James Grammas, Bank-
rupt No. 3544. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids, and his occupation is
that of a laborer. The schedules show
assets of $50 of which the full interest is
Glaimel as exempt, with liabilities of
$4,211 80. The court has written for
funds and upon receipt of the same t\>
first meeting of creditors will be called,
note of which will be made herein. The
list of creditors of said bankrupt is as
follows:

Leon Agon, Grand Rapids _____ «--$150.00
Nicholas Tsoronskis, Grand Rapids 225.00
Arctic Dairy Products Co., G. R.__ 800.00
Claude G. Piper, Grand Rapids ..__ 200.00

 

 

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- io qT a

EW a ele

 

 

 

 

 

ibis ton aes eaelSle Es

#
i

 

 

September 26, 1928

MICHIGAN TRADESMAN

31

 

Gelock Transfer Co., Grand Rapids 25.00
O41 oe

i. Oronsky & Sons, Atlantic —~__--- 21.35
Northwestern Bell Tel. Co., At- |
janie: lowe 20 12.75

Pur.ty Ice Cream Co., Atlantic, la. 150.00
Central Iowa Ice Cream Co., Atlan. 400.00
Harle Hoss Drug Co., Council

Mus lowe oe 40.00
T EF. Naughton Co., Omaha, Nebr. 117.60

Paxton & Gallagher Co., Omaha -_ 22.82
Myers Cox Co., Marshalltown, Ia. 30.00
Iten Biscuit Co., Omaha —_-------. 6.75
Perigory & More Cigar Co., Omaha 80.00
Hilker & Bletsch Co., Chicago -_ 71.25
Chapman & Smith Co, Chicago 90.00
Sethnesse Co. Chicago —__-._____ 55.38
Tasonic Historis (o., Chicago _--. 12.00
Hygeia Antiseptic Tooth-Pick Co.,

Mow Vork (2. 48.50

United Bakers Suprly Co., St. Louis 115.00
Hershey Chocolate Co., Hershey, Pa. 59 00
Nick Zavokos, Elkhart, Ind. —----- 300.00
Cc. Cc. Taft Cigar Co., Des Moines 80.00
George Masterson, Grand Rap. unknown
Industrial Bank of Grand Rapids 1,100.00
Reasons Why It Pays To Face the
Facts.
(Continued from page 20)

of 9 per cent. of your sales?’ He did
not understand how that would figure
out, so we showed him.”

I wonder whether that manager was
not like too many individual grocers
who “ do not know how it will figure
out.” That is worth thinking about.

Bohack continues: “‘If you sell
(speaking to his manager aforesaid)
$300 a week, as you do now, you'll
make $27. Then if you increase your
volume to $400 per week, you'll earn
$36. When you get your business up
to $500 per week, your salary will be
$45. In addition, we will be making
money out of your store instead of los-
ing it. Now can you go to work and
build up your business?’

“That is the way we handled each un-
profitable store. Some of our men
said it could not be done, but we
showed them. We never could have
done it unless we ourselves had worked
behind the counter and knew the busi-
ness. But by understanding the ins
and outs of a grocery store, and be-
cause we could put our finger on just
the place that each store was losing
money, we were able to correct th>
trouble and turn losses into profits.”

Is there any great mystery about
that work? Bohack arrived in New
York some years ago a poor immi-
grant from Germany. He _ worked
harder than most men are willing to
work—hand and heart and brain. He
himself knows the business from the
ground up. Then he faces the facts:
Stores losing money cannot be carried.
They must make money or be closed.
So he talked turkey—pleasant, but firm
to each man. Result, he worked: the
necessary change.

It is long since I have seen anything
that looked so worth while to the or-
dinary, individual, single-store grocer,
prosperous or otherwise.

Paul Findlay.

———_+-+—____
Refuses To Take Mr. Findlay’s Advice
Michigamme, Sept. 24—In a recent
issue of the Tradesman I notice an
article written by Paul Findlay seeking
the support of the retail grocers, which
shows that the Republican party is
very hard pressed for votes this time.
Mr. Findlay states ‘that there are no
issues in this campaign, so vote for
Hoover. During the convention at
Kansas City, an army of Republicans
threatened to break into the conven-
tion hall to protest against the nom-
ination of Hoover. Their battle crv
was “Anybody but Hoover.” Durin~

the war we were forced to eat black
bread with very little sugar, while Mr.
Hoover’s friend, Johnny Bull, had all

the white flour and sugar he needed,
and after the war was over the retail
grocers found themselves with thous-
ands of dollars’ worth of substitutes on
hand, for which they received little or
nothing. J] had a quantity of corn
sugar on hand which I offered at 2c
per pound, but no takers. As soon as
the bootleggers got into action, there
was no trouble in selling it. Mr. Find-
lay says prohibition is not the issue.
If this is true, what are Senator Borah
and the preachers howling about? I
say it is the issue, and the Republican
party is the bootlegger’s friend, and
England wants prohibition in the
United States, but not in her own em-
pire. Uncle Sam’s money flows across
the river which enables Johnny Bull
to pay his debts to us with our own
money. I am one retail grocer who
refuses to take Mr. Findlay’s advice.
C. F. Sundstrom.
—___o-¢ 2

Late Automobile News From Detroit.

Detroit, Sept. 25—Still on ithe peaks
of production for the month, the auto-
motive industry is swinging steadily
along in September. Two-thirds of the
month’s history indicate that it may be
expected to exceed August records, if
only by a trifle, and August was the
big month in all-time history.

No important maker reports any
lessening of effort in manufacture and
no sales department admits any let-up
in the buying demand, with the result
that the situation in regard to unfilled
orders remains about what it has been
over a considerable period. Practically
all factories have a sturdy back-log of
orders on hand amounting to about a
full month’s production at peak figures.
This situation is most unusual for the
month of September and_ presages
record production and sales.

A building program by Chevrolet,
inaugurated the first of the year and
planned for steady continuance until
the fore part of 1929, has resulted in
the construction of five zone ware-
houses: at Los Angeles, Houston,
Omaha, Philadelphia and Cleveland.
Work has either begun, or is about to
begin, on three more this Fall: at New
Orleans, Fargo and Indianapolis.

Detroit employment registered an-
other weekly gain. The last reported
by the Employers’ Association was an
increase of 1,600. This brought the
total employed here by organized in-
dustry to 300,344, the first time in his-
tory that the total has exceeded 300,-
000. A by-product of the employment
situation is tthe notable increase in the
number of marriage licenses issued.
Nearly 3,000 were issted in Wayne
county in August, a third more than
were credited to June, the accepted
month for leadership in number of
weddings.

A growing tendency is noted toward
the manufacture of commercial vehicles
by well established coimpanies that
have heretofore been known chiefly as
passenger car manufacturers. Chevro-
let's volume of commercial car busi-
ness is double what it was a year ago
both at home and abroad, and the
Willys-Overland program for the fu-
ture includes increasing emphasis on
the production of light-weight com-
mercial vehicles. The truck picture
has changed materially, with the light-
er ‘types occupying the foreground.

General Motors reported sales by
dealers to users of 187,463 passenger
cars in August. This brings the eight
months’ car sales to 1,427,924, which
compares with 1,133,849 for the same
period in 1927, an increase of 294,075,
and with 844,071 in 1926, an increase
of 583,853.

In less than ten days one of the
large makers of six cylinder cars in the
price range between $1,000 and $1,500
will bring out the new 1929 line. Pre-
view of the cars indicates that they will
attract wide attention,

Walter Boynton,

Competition Is the Life of Trade.

Change is the immutable law. Eter-
nal adaptability is the price of survival.
Competition and Change
gether as one.

Together they plan new things to

march to-

supplant old things, to dominate new
markets and to wrest the patronage
from old-time customers and customs.
Together they see to it that a com-
mercial house of a century's standing
be destroyed bewildering
suddenness. At the same time an in-

may with
fant enterprise becomes overnight a
national institution.

The mortality Dun and
Bradstreet are grim reminders of the
rigors of

tables of

business endeavor. There
were 23,146 failures last year—the sec-

ond greatest number in our business

history. Liabilities were almost $655,-
000,000, the fourth largest loss re-
corded.

Wreck and ruin are the inexorable
toll of business unpreparedness. Brad-
street attributes 40 per cent. of the
failures to “incompetence”
perience.”

and “inex-
Ignorance is a plainer word.
The men and firms in that 40 per
cent. were no match for changing con-
ditions. Competition saw to that. Com-
petition never rests. Competition may
be the life of trade, but it also is the
death of traders.
Yesterday is yesterday. The “good
dividends in the
Gone are the fancy
the Congress gaiters, the night shirts,
the home-cured meats, the home-made
bread, the high-wheeled buggies and

old days pay no

present. vests,

the livery stable, the primitive plumb-
ing of an age that found amusement in
the parlor stereoscope, the photograph
album and magic lantern. Change and
competition! The commercial collisions
of silk and rayon, leather and rubber,
coal and oil, gas and electricity, ice
and mechanical refrigeration are the
stuff of which headliness are made.

Who can read the riddles of produc-
tion and distribution of to-morrow?

Who can grasp the impactss of
science on established markets?

Who can measure the possibilities
of air transport, of radio, of television,
of nitrocellulose lacquers, of “dry ice”,
of interconnected power, of the reclam-
ation of industrial waste?

While the mind is dizzy with eco-
nomic question marks, genius bewild-
ers us with a mechanical man and the
report of a fuelless motor.

Since 1923 we have added 35 billions
in dwellings, stores, offices and fac-
tories to the 70 billions we possessed
five years ago. Only the names of
cities landmarks

endure. andobsoles-

cence must give way. Everywhere

the old-buildings and machinery de-
stroyed to give place to the new.

Biologists tell us death is necessary

to life. Economists might say as much. .

The economic battle, inexorable, yet
beneficent, provides progress and va-
riety, which is life. Out of the flux and
ferment emerge the victors, men clear-
eyed, alert, resourceful. They win
that all of us may live more fully.
It is the law.

The world steps aside to let any

man pass who can see a year ahead,

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word fer each subse-

quent continuous insertion. [!f set in
capital letters, double price. No charge
less than 50 cents. Small display adver-

tisements in this department, ¥ per
Inch. Payment with order is required, as
amounts are too small to open accounts.

FOR SALE—Handsomely fitted, exclu-
sive women’s apparel shoppe. “The Style
Shop,’ Saginaw’s leading ready-to-wear
store, must be sold at once. It will pay
you to investigate. For further particu-
lars enquire of Abe Dembinsky. Commer-

 

cial Auctioneer, 734 S. Jefferscn Ave.,

Sagnaw, Mich. 943

BUILDING AND DRY GOODS STOCK
FOR SALE—Desirng to dissolve partner-
ship, we offer a real opportunty to some
one. Brick building, corner location.
Stock consists of dry goods and variety
goods, inventory about $8,0000. Volume
last year, $77,0000. Must have cash for
stock and fixtures, will rent or sell build-
ing. This store has made money every
year for the last thirty years. G. & C.
Folkert, Cass City, Mich. 944

For Sale—Restaurant, old established
business doing better than $100 daily.
Main St. sec. L. Hwy. Sacrifice on ac-
count of health. Address owner, P. Zel-
tinger, 1210 So. Main, Elkhart, Indiana.
945

 

For Sale—Grocery and market, old es-
tablished business, city 35,000. Doing bet-
ter $3,000 mo. No opposition near. Rent
reasonable. Address owner, V. Eyman,
803 So. Main, Elkhart, Indiana. 946

 

MANUFACTURERS OF A PRODUCT
of thirty-seven years’ standing want to
hear from several salesmen able to take
a sideline that has held and built itself
where properly introduced. Men who
have been on their territory some time
and have made the smaller communities
closely are wanted. To several such who
appreciate the significance of tomorrow
and value a sound year to year addition
to income—we will give active co-opera-
tion, exclusive territory and full sales
eredits. Give details; territory—how cov-
ered, lines, ete. Address No. 930, c/o
Michigan Tradesman. 930

FOR SALE—Or trade for farm—Cloth-
ing, gents furnishings and shoes. Fine
location, good trade. W. H. Parry, Vassar,
Mich. 909

CASH For Your Merchandise!

Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishings, bazaar novelties, furniture, etc.

LOUIS LEVINSOHN, Saginaw. Mich.

CASH FOR MERCHANDISE

Will Buy Stocks or Parts of Stocks of
Merchandise. of Groceries, Dry Goods,
Shoes, Rubbers, Furniture, etc.

N. D. GOVER, Mt. Pleasant, Mich.

 

a

Consult someone that knows
Merchandise Value.
GET YOUR BEST OFFER FIRST.
Then wire, write or phone me and |!
will guarantee you in good American
Dollars to get you more for your store
or plant of any description.
ABE DEMBINSKY
Auctioneer and Liquidator
34 So. Jefferson Ave., Saginaw, Mich.
Phone Federal 1944.
Ruvers inquiring everyday—

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting

GRANDE BRICK CO.
Grand Rapids.

SAGINAW BRICK CO.
Saginaw.

 

 

 

 

 

a2

CHAIN STORE SUCCESS.
Same Essentials Are Available To
Every Grocer.

Here are the elements that contribute
to the success of the chain store:
Efficient Management.
The

centralized

store is an example of
and decen-
Because the cost

chain
management
tralized distribution.
is distributed over a great many stores,
course, afford to buy the
and it
merchandising

it can ok
best
that its

may be assumed
policies are
individual
unit in the chain depends largely upon

talent,

sound. The success of an

how well the local manager can re-

ceive, interpret, and carry out these
standardized ideas issuing from a high-
ly competent central authority. Here
the takes as prom-
inent a part as in the management of

human equation

an independent retail store, with this

great difference, however, that in the
chain store a new manager may be
substituted to retrieve loss, while in

the other there is no selecting agency

beyond that of ultimate failure.
Centralized management, with all its
advantages has definite limitations. It

is inflexible. It is not conducive to ini-

 

 

tiative, a consequently does not, as
a rule, develop high qualities in the

who must refer to rule 59 when
in doubt what to say to a customer

 

who complains about the price of soap.

 

vays go to the best man-

  

aged store, whether chain or private.
There is no monopoly on ability.
Gocd Location.

The chain store considers location
of first importance. Here is a resume
of the method by which Charles Ni-
cholls, Jr., president of the Chain
Stores Leasing Co., establishes the

value of a piece of property for store

purps Ses:

1. Ascertain the population.

2. Determine the type and habits
of the people.

3. Investigate main industries to

see whether location is good for men

and women. Youngstown, Altoona,
and Akron are good for men. Fall
River, Lowell and New Bedford are

good for women, because of the large

number of women employed in the
factories there.
4. Investigate bank deposits and

Thee give an excellent his-

clearings.
tory of business condition. However, it
is necessary to ascertain how these are
ig the population. It might
that the

the clearings were due to

divided amo

be in a medium-sized town
majority of
a small number of individuals.
5. Find out the number of different
I

ustries. |

 

d out also the the pro-
Wash-

for example, has a large

portion of workmen to clerks.
ton, D. C.,
clerical population, while Schenectady

ins

   

has a large number of skilled and un-
skilled workmen.

the above
proper method is to studv

6. Having considered
points, the

the prevailing local rental conditions.

Valling

The available business blocks are in-
relation to the traffic.
ar differentiated from

When the block

definite and reliable in-

vestigated with

M4 ;
Men's locations

has been

women s.
“i. .
cnoesen, secure

formation on each piece of property

MICHIGAN TRADESMAN

and the possibility of securing it. The
value depends mainly on the volume
of actual business. One location might
ve worth $3,000 to one man, $4,000 to
another. In addition, it is necessary
to take into consideration the drawing
power of the surrounding territory.

One reason for chain store growth
has been the care used in selecting a
suitable location that will place with-
in convenient reach of a large number
of buyers the kind of goods they want.

Attractive Exterior and Interior.

Pleasing appearance characterizes
nearly all chain stores. They are con-
spicuous in their setting, brignt, invit-
ing, cheerful. The entrances are con-
Greatest care is used in the
color of the front, the window dis-
plays, the interior arrangements, and
they are generally standard in all units.
Some, like Piggly Wiggly have elim-
inated the window display altogether,
depending upon the attractiveness of
trade. Here the
goods on the shelves act as window
display. Cleanliness and neatness are
factors cbservable in all chain stores,
and it has been found that women,
especially, will respond to this appeal.

venient.

the interior to draw

Here are the policies of the Kroger
Grocery and Baking Co. on the matter
of store appearance:

1, Fresh paint, plain name.

2. Clean windows.

3. Clean interior.

4. Serviceable counters and equip-
ment.

5. Small, well-a-ssorted packaged
stock.

6. Signs on windows, fresh daily.

5

7. Lots of plain price tickets.

8. No cluttered-up corners.

9. No goods on floor, everything in
boxes or on shelves.

10. Neat, business-like, polite clerk.

11. Special leader daily.

Clean, bright windows, fresh paint,
nothing on the floor. Things like these
have cash values in any store.

Complete Accounting Systems.

The chain store knows its costs, not
as a matter of yearly computation; but
it knows where it stands all the time.
Concerning these detailed accounting
systems, Dr. Nystrom says:

“Chain store organizations must have
accounting systems that tell their man-
agers in great detail where the prog-
ress or lack of progress is taking place.
As everyone knows the average inde-
pendent retailer, in the past at least,
and probably even now, has little def-
inite accounting knowledge of his es-
tablishment. To illustrate, the chain
store manager, by studying the records
of his perpetual inventories, may learn
cf changes in public demand almost
instantly, while the independent store
manager who depends on impression or
intuition for getting. such information
is not likely to discover the trend until
considerable sales opportunity has been
lost in the new goods wanted and after
the old merchandise on his hands has
been held so long that it must be sac-
rificed at considerable losses.”

Wise Buying.

In buying the chain store enjoys the
advantage of being able to buy in large
quantities. For instance, here are the

yearly requirements of certain chains

to illustrate this point:
Candy 90,000,000 pounds
Enamel ware —--20,000,000 pieces

Coffee 25 50,000,000 pounds
Handkerchiefs _ 4,000,000
Overalls ._____ 2,500,000
Shirts 0 4,500,000
Undergarments 6,000,000

The chain’s advantage of eliminating
the jobber is partly discounted by the
cost of warehousing. In its buying the
chain store is guided by exhaustive
figures that relate to past experience
with similar material, giving probable
demand, seasonal requirements, rate of
turnover, and profit.

Specialized Lines.

The more successful a chain store is,
the more certain it will be found to
handle relatively few lines of constant
demand. Concerning this the bulletin
of the Chamber of Commerce of the
United States, relating to chain stores,
states:

“Most chain stores specialize in the
goods they handle, not only dealing in
but one general line of merchandise,
but also attempting to have and sell
only those items out of that line that
sell most readily. In other words,
they are doing in retail distribution
what Henry ford did in automobile
manufacturing. They fix upon that
which most people want and then con-
centrate upon that. Slower selling lines,
offering small profit-making
prospects and merchandise in which
losses are likely to occur such as per-
ishables, are usually left out and al-
lowed to go to the other stores of the
community. This specialization in
lines handled is more significant in
chain store success than has commonly

goods

been understood.”

On reading the foregoing, the ob-
vious conclusion is that these are re-
quirements for success, not for chain
stores alone, but for any type of busi-
ness. And it will also be apparent at
once that these elements are available,
in substantially the same degree, to
any retailer. Granted a _ reasonable
amount of capital, a knowledge of what
has to be done and a willingness to do
it in a better-than-ordinary manner,
success in retailing becomes a matter
cf arithmetic. The chain store people
know this. That is why they have
grown. But any retailer can do what
they are doing.

— oa
Items of Interest To Grand Rapids
Council.

The officers of Council No. 131 are
hoping for a large attendance of the
members at the next meeting Saturday,
Oct. 6. There will be a large class of
candidates to be initiated and it will
be done by the Past Counselors. The
stations they will occupy are as fol-
lows:

Senior Counselor—L. V. Pilkington,
Past Grand Counselor.

Junior Counselor—Walter S. Lawton
Past Grand Counselor.

Past Senior Counselor—John B.
Wells, Past Counselor.

Conductor — Homer
Past Grand Counselor.

Page—Dan M.
Counselor.

R. Bradfield,

Viergever, Past

 

September 26, 1928

Sentinel—Walter P. Lypps. Past
Counselor,

Chaplain—Gilbert H. Moore, Past
Counselor.

It has been a custom for several

years past to place the meeting in
charge of the Past

each year, and it has been the observa-

Counselors once
tion of the scribe that it is a very com-
mendable thing to do. It maintains a
live interest on the part of those who
have really finished the work in the
Council, and those who are actively in
charge of present work may prodt a
great deal by the example of the Past
Counselors,
Bertron
spending two weeks with Mr. Rock-
well’s parents, A. F. Rockwell
wife, at Beechwood Point, Wall Lak«,
Lancaste~,

Rockwell and wife, aft

and
fishing, have returned to
Ohio, where Mr. Rockweil is assistan:
manager of Kresge Company stores,
The Salesmen’s Cllub of Grand Ra>
ids will hold the first meeting of thi:
season at Rowe Hotel, English roor
at 12:30 p. m., Saftirday, Sept. 29. The
usual time of meeting ts 12:45 p. m.,
but there is the desire of the members
and officers to meet at 12:30 and have
a brief re-union, relating to each other
some of the thrills:of the past summer.
The ban has been placed on telling
golf scores, but fishing tales will be
permitted if they are backed with a
snapshot showing the fish, even if
they were borrowed for the picture.
The entertainment
treat. Through the
osity of the Voigt Milling Co., of this
city, four sacks of twenty-four and one-
flour
will be awarded as prizes to the four

will be a musical

splendid gener-

half pounds of their Crescent
lucky ones whose names may he drawn
from the hat. fo
——__+ +.
Candy Sales Show Increase.

Increases in candy sales, which have
been steady throughout the year thus
Prac-
tically all grades are sharing in it. Wit)

far, continue to be reported.

the re-opening of the girls’ schools a:

colleges the demand has. broadened
somewhat geographically as well, Re:
opening of the public schools has_ir-
creased the

specialties, and has also brought abou:

sale of small packag-
some revival of demand for “penny”
goods, Business in the latter appar-
ently is not running into the volum-
it used to, except in certain sections ef
With Hallowe'en in
the offing, specialties for that occasion
are moving at wholesale.

the larger cities.

—_2+>—_____

Aluminum Ware Prices Steady.

Prices of aluminum and enamel ware
have held steady since Spring and are
not expected to show any change un-
t'l the first of the year. Among the
newer items being strongly featured
i; the new type of steam or waterless
cooker. It is air tight and cooks en-
trely by steam, the natural juices of
the foods being conserved. The items
are priced to retail from $5 or $6 to
$2.50, depending on size. Percolators
with colored fittings continue stronz
retail items. Colored enamel ware re-
tains its consumer appeal.

—_++>—____

You throw out more rays than all the

radium in the world.

 

 

 

 

 

SACRIFICE

More Devastating than War

 

 

| cas sacrifices are made to the god of fire than war
has ever claimed. Fire is the Nation’s arch enemy—and

yours.

Fire comes when you least expect it demands much, often
returns again and again. Home, business, everything dear
are thrust by carelessness into its insatiable maw.

Fight Fire! Not only with sound adequate insurance, but
also with valuable aid to solve your fire prevention prob-
lems, and the removal of many unsuspected fire causes.

The mutual insurance companies can help you.

The prevention of Fires is one of the basic principles of

| | MUTUAL INSURANCE
Fire Prevention Week—Oct. 7-13

 

 

 

 

 

 

 

 

 

>

J

 

  

Cookie-Cakes
and Crackers

ASTERPIECES _
OF THE BAKERS ART

 

 

ip ean fl D

ae

4 a COSA INI
a = 2 [pr — me”

—_—
Or revery 0 aia

     
 

 

 

Grand Rapid ;,Mich.

      
  
   

 

 

 

 

The Brand You Know
| by HART

ean

BRAND

ey
FOODS

TRADE MARK

Quality

Fancy

    

Fruits Vegetables

 

Look for the RED HEART
On The Can

W. R. ROACH & CO.

General Offices
Grand Rapids, Michigan

 

 

 

 

 

 

 

 

 

I,

 

 

 

 

 

somastepeteenenetaeeinets

“Straws Show the Way the
Wind Blows”

“Perhaps what follows doesn’t amount to
much, coming as it does from a small retail
grocer. However, I would like to say that
I find a great deal of satisfaction in handling
your coffee and tea. They are good sellers.
Our customers never complain of quality.
There is no wrangle over price. I think that
Chase & Sanborn’s coffees and teas are a
line which independent grocers, so called,
should push to the limit. You certainly de-
serve their cooperation.” |

MU Woy

Te)

al

 

There is evidence to show that the rank and
file of retail grocers the country over is push-
ing the sale of SEAL BRAND COFFEE as
never before. At a time when so many com-
petitive brands are being sold at retail prices
that show a profit only to the manufacturer,
independent merchants in_ ever-increasing
numbers are getting behind the coffee every
pound of which spells satisfaction to the trade
and shows a living profit to the dealer.

Chase & Sanborn

Importers

SEAL BRAND COFFEE AND TEA

Boston Chicago
Grocers Supplied by Chase & Sanborn, 327 N. Wells St., Chicago

 

 

 

a a

BONDED COLLECTORS

YOUR PROBLEM:
How to SALVAGE your DELINQUENT
AND SLOW PAYING ACCOUNTS.

THE SOLUTION:
Employ COMPETENT CREDIT SPEC-
IALISTS capable of eliminating mis un-
derstandings, re-establishing business re-
lations thru an educational system of

collections.

WE DO GET THE MONEY FOR YOU.
NO COLLECTIONS — NO CHARGES.

INTERSTATE ee ae AGENCY INC.

INTERSTATE BUILDING --- I3T.H & LOCUST STS.
KANSAS CITY, MISSOURI

 

ees