ALOIRODR % DZZIANE QS we NY So] ( (Oueey Cy ) ae wh (ae , & By oe = 4 \\ Forty-sixth Year Y \ Y A t (\ a > 3) A ny) S OY a << WA se WJ Ne N BA Kg NK iy Y (PUBLISHED WEEKLY OS = SOTISES SO SX OL NS PS os us we OnE Pee (hi Mm W) _ Pe ¥/ IC xO o ( eK a NS heey \G eh Ay) CN AY be , NC EAC Mi? AI a1 | SN eC A es a Ce: ie Xf ay 2 (OC cs 657 OW rato Canes LIDS 2 TRADESMAN COMPANY, PUBLISHERSAS FE LOC SONG ERE GRAND RAPIDS, WEDN ESDAY, OCTOBER 10, 1928 LCS Wp oO SS \/ I yes Ds io ZY SA i “5 Q) BO) oo oy so Pa) A oy (y Pal ~ Si ZN ip OI. (Gas GLE La " 5 RR e | 8 83 c= Z SSF RO) OA SO v pt > ¢ / A OA Ga i To My Son Do you know that your soul is of my soul, such part That you seem to be fibre and core of my heart? None other can pain me as you, dear, can do; None other can please me or praise me as you. Remember the world will be quick with its blame, If shadow or stain ever darken your name, “Like mother, like son,” is a saying so true, The world will judge largely of “Mother” by you. Be yours, then, the task, if task it shall be, To force the proud world to do homage to me, Be sure it will say when its verdict you’ve won, “She reaped as she sowed,” Lo! this is her Son. Margaret Johnson Grafflin. Copyright, 1926, by The House of Art, New York. Number 2351 A Woman Doesn't Buy Profits or Advertising She buys flavor and purity and healthfulness and variety of use. She buys QUALITY—and no million dollar advertising campaign, no fifty per cent margin of profit can make her a user of food products that don’t possess real goodness. Quality, goodness—that’s the reason Nucoa is the’ largest selling brand of margarine in the country to- day. Nucoa is delicious, it is pure, it is good for grow- ing*children, it has many uses, it is always good. Stock Nucoa. (\ Wucee 7 + ) QLEOMARCARINE aun Best FOODS a, oO. 9 y The Best Foods Inc. 297 Fourth Avenue, New York City NEW YORK CHICAGO SAN FRANCISCO WoRrRDEN GROCER COMPANY The Prompt Shippers Your Customers Will Like Quaker Pork and Beans They Have The Flavor WORDEN (GROCER COMPANY Wholesalers for Fifty-nine Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver Only Ten Percent Statistics show that only ten per cent of the American men who die leave estates. Wtih the many forms of insur- ance that exist today there is little excuse for the average man not carrying sufficient insurance to properly care for his family and educate them during their tender years. Bein the ten per cent class. GRAND RAPIDS TRUST CO. Grand Rapids, Michigan QR THE BAKER'S ART XX Wie yc YN a =—. “as — i = a x ees my ue mie (ETO mh —— Ks pt Li eo i mom (2 or every 0 ocuusion — “ = 3 . io. > Nayar - See ADES Forty-sixth Year Number 2351 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES areas follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year. payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a month or more old, 15 cents; issues a year or more old, 25 cents; issues five years or more old 50 ceats. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 409 Jefferson, E. KING OCTOBER. October is the very heart of autumn. Its splendor is the quintessence of all the picturesque glories that range and flame from the autumnal equinox until Thanksgiving. Those glories dawn in latter September; they wane and fade in November; but they reach their triumphant climax in golden October, month of the harvest and the harvest moon. There is something regal in Octo- ber’s lavish pomp. The sun burns bright upon his radiant face and all may see his royal robes on purple mountainside and in the blending hues of brilliant forest tops. He pours out his treasures galore as he passes, and the world is richer thereby for yet an- other year. Fortunate are we whose zone en- compasses October's annual march. We are debtors not only to the ma- terial largess of the season but also to its psychic donations. October car- ries a message on his lips, a spiritual message, a message of beauty and of power. Imagine we that the sweet tang and the ambroisal scent of the purple Con- cord grape have no mission save to titilate our tongues and noses? That yonder noble field of high, majestic slopes, now subtly tinged by nature’s finger and shouldering gorgeous tinted masses of foliage on tree and bush as a warrior breasts his medals of honor, is but a pleasing view, to glance at and pass by with a casual “How pret- ty’? That October’s chill morning breath, his ghostly mist hovering over the marshes, his dazzling sun at noon, his magnificent sunsets, his silent sil- ver moon, orange tinted as she rises at full—that such things as these mean nothing beyond their purely physical effect on our senses? These phenomena do carry a phys- ical message, but also they connote a spiritual message and the two are kin, because they present different aspects of the same special idea—the idea. of consummation, of natural, harmonious accomplishment, of the beauty and ma- jesty of nature’s annual triumph, mys- teriously fulfilling in October the equal- ly mysterious promise of spring. For with October ends the wonderful pro- cess of visibly and tangibly vindicating the faith that annually rises with the advent of the vernal equinox. Thus October, despite falling leaves and descending mercury, breathes jubi- lance and happiness and princely cour- age as well. But without beauty, with- out this annual display of scenes and colors which challenge our attention and our hearts, October never could have delivered his message in full. In- stead of a divine happiness, mere bo- vine contentment or at best a moral satisfaction in the material success of labors would attend October's coming and going. That beauty is upon us, upon our souls as well as before our eyes. Go but a little way—up the Hudson or even through the park—and it is yours. Go a far greater way and still it is yours. King October is here. WIRES VS. WIRELESS. Important developments are prom- ised if the Radio Corporation of Amer- ica obtains permission to establish wire- less stations in thirty of the principal cities of the United States. The pro- posed service, as outlined to the Fed- eral Radio Commission, would be “ful- ly competitive with the existing do- mestic wire line companies.” There is already intense competition between these systems for transoceanic mes- sages. It supplies the argument that a domestic radio service is needed to distribute the messages which are being received in this country by ex- isting stations of the Radio Corpora- tion. The inevitability of such a step, whether by this or by some other radio concern, has long been realized. It is an important phase of the commercial development of short-wave communi- cation. There are approximately 163 channels available for that purpose in the United States, and the proposed service would require sixty-seven. One of the questions which this plan raises is that of an equitable distribu- tion of the limited number of channels among the industries now clamoring for short-wave privileges. Another is whether the existing laws for radio regulation are adequate to cope with this new problem. A great deal will probably be heard of these and other issues now that steps toward the de- velopment of the short-wave field have actually been taken. WHEEL INTO ACTION. The statement is made that 107 asso- ciations are now actively engaged in _gome form of co-operative market de- velopment and that 142 others have plans under way for such work. It is therefore safe to assume that while trade and industry have had quite a taste to date of the “new competition,” they are likely to see a more intensive drive of one group against another and against all others for a share of the consumer’s dollar. Just how this contest will turn out is not at all clear. After all, on the present basis, there are just so many consumers dollars. Perhaps the organ- ized trades and industries will benefit at the expense of those that are unor- ganized. On the other hand, there are few important lines that are not or- ganized. The other alternative is that when more brick is sold, for instance, there will be more persons engaged by that industry, and that, while lumber may suffer, the gain in brick-making em- ployment may more than offset the loss in lumbering. Another considera- tion is that as efficiency grows in in- dustry wages may also grow, yielding the wherewithal to make the co-oper- ative campaigns successful. Something of this kind seems to be necessary if the ambitious plans now under way and proposed are to get far. MORE IMAGINARY THAN REAL Oue of the whole category, buying is probably the only advantage definitely in favor of the chain store. But the lower price for which the chain store can buy is not all profit. In buying direct and in huge quantities, the chain assumes the place of the jobber, there- by incurring expenditures for ware- housing, transportation, stock-keeping, depreciation, etc., all of which, so far as the independent retailer is concern- ed, are included in his jobber differ- ential, Centralized buying resulting in se- curing the best prices for quantity is obviously highly advantageous, but in addition to the expense incurred in connection with such quantity purchas- es, there must be very numerous in- stances where centralized buying re- sults in loss through inability to take the fullest possible advantage of small widely scattered and localized oppor- tunities to buy. To illustrate, depart- ment stores can frequently buy such items as hosiery or sweaters and lines of ready-to-wear just as cheaply as chain stores demanding much larger quantities, because of the ability to take the product of efficient operators who may be so small that it may not be worthwhile for the chain store to negotiate with them. In the matter of well-known, nation- ally advertised goods, which are car- ried by both independent retailer and the chain the difference in cost is very slight. There are goods of this order where the dealer—chain or independent —gets no greater discount on a train- load than on fifty cases. Here the chain has no advantage at all. THE WORLD’S BIGGEST. The great American record craze has broken out in new form at the Orleans county fair, held at Albion, N. Y. The world’s largest apple pie has been prepared, baked and eaten by the proud apple growers of this up- State county. This mammoth pie contained 100 bushels of apples, 450 pounds of flour and 250 pounds of shortening. It measured twelve feet across and eight inches thick. It weighed a ton and had to be hauled by two tractors into the specially built oven where it baked for eight hours. It was necessary to let it cool for half a day before it could be served to the hungry farmers gath- ered at Albion. Every morsel proved to be baked through completely, but unfortunately we are not told whether they were all completely consumed. This type of record appeals to us more than the dance marathon, flag- pole sitting, jazz-playing and staying- in-the-water type. It should be extend- ed to other typical American dishes. Now that we have had the world’s largest pie, let's have the world’s larg- est flapjack and the world’s greatest batch of corn pone. TOO MUCH SPECIALIZATION. The tendency in the chain store is to carry specializaion in lines too far. In this matter the advantage rests en- tirely with the independent retailer. It must be remembered that stores exist and grow, not merely as they offer re- duced prices on certain lines, but as they render a definite community ser- vice, One of the fundamentals of the chain store is to keep the inventory low to promote a rapid turnover—the ulti- mate aim of the chain being to turn the stock (in dollars) once a week and some have actually attained as high as thirty or thirty-five times a year. But to do it the number of items carried in stock has shrunk to about 500, while any fairly stocked independent carries 3,000 to 5,000. This proves that chain store service is only partial and the housewife must visit more than one store to supply her needs. This cutting down of items has apparently been overdone in the race for cheapness, store The independent retailer may well steer a cautious course between over- loading in the way of number of items handled and going to the extreme reached by some chains, which do not even profess to give adequate merchan- dising service, but merely hammer home the idea of saving—an idea which is more apparent than real. 2 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. The Sansco Manufacturing and Mer- cantile Co., St. Louis, Mo., is taking orders for junk jewelry from the mer- chants of Michigan on the basis of a signed order. In some cases purchas- ers are asked to sign trade acceptanc- es. In other cases they are asked to write their names on cards containing no printing or writing of any kind. What may be added to the card later, the writer has no means of knowing. The owner of the business is an elder- ly gentleman 72 years of age—old enough to know better than to attempt to foist trash of this kind on decent country merchants. The Michigan salesman is the old gentleman’s son, who is evidently pretty full of tricks, judging by the various ways in which he attempts to entrap the unwary. Of course, the merchant who orders this kind of junk is not wholly blameless, careful consideration would soon convince him the stuff sold by a because junk jewelry house has no place in a decent store and should never be given a place in a respectable mercantile es- tablishment. We recently had oc- casion to write the head of this con- cern as follows: Grand Rapids, Oct. 8—I am holding your letter of Oct. 3 until I hear from Mr. Felix. To-day I received two complaints regarding your goods. B. J. Nyhuis, of Hudsonville, says your man asked him to sign his name on a blank card with no printing or writ- ing on it. The merchant thought the circumstance was a little unusual, but in the light of what he has heard from other merchants expects a trade acceptance to turn up some of these days. He told your agent he. could send him a small assortment of goods of a certain kind. Entirely different goods were sent him and he does not pro- pose to retain the shipment. He says if you have an original order from him, the signature is a forgery. The manager of the Jenison Fuel and Grocery Co. called to-day to state that he signed five acceptances for goods he personally selected. The goods shipped are not what he ordered. He does not care to replace them with other goods, so proposes to avail him- self of his statutory right to refuse the shipment, which I advised him to hold subject to your order. Both of these orders were taken by your son, who does not appear to be very well grounded in the business. E. A. Stowe. William J. Ardis, general merchant at Lake City, sends us three letters he has recently received from an alleged legal firm at St. Louis, Mo., in behalf of the Apple Hat Manufacturing Co. The architect of this department has replied to these letters as follows: Grand Rapids, Oct. 9—William J. Ardis, of Lake City, sends me your letters of Sept. 24, Sept. 26, and Oct. 5, which are evidently written under an improper understanding of the situa- tion. This “claim” as you call it, is not a claim at all because it is based on a transaction which is not recognized by law and which is condemned by the Postoffice department, the Federal Trade Commission and every Michigan judge and jury who have ever had oc- casion to pass on this nefarious prac- tice. In other words, it represents goods MICHIGAN TRADESMAN which were shipped without an order and which Mr. Ardis holds intact, sub- ject to the order of your client any time the client is willing to pay the cost of returning the goods and recom- pense Mr. Ardis for his annoyance and expenses in the premises. In the light of this explanation that you are violating the law by attempt- ing to extort money which is not hon- estly owed by Mr. Ardis by illegal threats and methods akin to blackmail, I shall expect to receive your letter by return mail, apologizing for your il- legal actions and assuring me that you will not continue to dirty your hands with trash of this kind. E. A. Stowe. The Consumers Salt Co., Columbus, Ohio, has men in the State, tendering county agencies for its trash to county merchants. this crooked concern have no merit and should not be admitted to the sales- The goods exploited by room of any merchant who lays any claims to decency and fair play. Manistee, Oct. 6—Is it advisable to correspond with the Sanborn Labor- atories of Battle Creek, Mich., on a home treatment, “Back to Health from Diabetes,” which I saw adver- tised in magazine Grit? M. D. We should not consider it safe or advisable to rely upon any advertised patent medical treatment for so seri- Only a careful diagnosis by a competent phy- ous an ailment as diabetes. sician can determine whether the pa- tient is suffering from this trouble, and if so prescribe the proper treatment. Don’t trifle with serious ailments! Monroe, Oct. 5—I have been advised to write to you about some property, and that you would tell me the truth. I got a notice the other day that I had won a $400 piece of land by a card I had signed. I paid a $5 deposit and on Sept. 9, when we are to pick out the piece of property we are supposed to pay $43.50. Would you give me all the information you can before that time? The corporation is the Meister Homeland Corporation. 142 W. 34 St., New York, and the property is at Gar- den City Manor, Addition No. 2. The money is supposed to pay for lot, ser- vices rendered by company, searching, surveying, drawing of deed, notary public acknowledgment and other in- cidental expenses. My husband works hard for his money and he is some- what in doubts about this. Mrs G. [- Here is the same old “free lot” scheme once more. Strange that such a palpable fraud should fool anyone, Without knowing anything about this lot, we are con- fident it isn’t worth $43.50. It, in all probability, isn’t large enough to build but it does many. on, so that in order to be of any prac- tical value another lot must be pur- chased at a fabulous price. Here is the African in the woodpile! The Federal Trade Commission has ordered B. J. Sackheim and Mary Rae Sackheim, partners, doing business un- der the name of Norman Roberts & Co., in Chicago, to discontinue in their advertising and selling, misuse of the words wool and silk. A charge in the complaint that the company had misbranded furs made of goat skins as “Manchurian Fox,” and “Manchurian Lynx,” was dismissed. Reason for dismissal was that the charge was covered in rules adopted by the fur industry at a trade practice conference and later approved by the Commission, and that the respondei% agreed to abide by these rules in this instance. The respondent is ordered to cease and desist from: Using the words “Wool Serge Style” or “Wool Finish Serge’ as a trade brand or designation in advertising, or on labels, or otherwise, in connection with the sale or distribution, in inter- state commerce, of women’s dresses which are not made from a fabric com- posed wholly of wool: provided, that, when dresses are made in substantial part of a fabric composed wholly of wool, and the words “Wool Serge Style’ or “Wool Finish Serge” are used as a trade name or designation for said dresses, the said words or either of them shall not be used un- less they are immediately accompanied with some other word or words, dis- plaved in type equally as conspicuous as said words are displayed clearly in- dicating that said dresses are not made from fabric composed wholly of wool, and that will otherwise indicate clearly that said dresses are made in part from fabrics other than wool fabrics. Using the word “Silk” either inde- pendently, or in conjunction or com- bination with any other word or words, letter or letters, as a trade name or brand, or designation in advertising, or on labels, or otherwise, in connection with the sale or distribution, in inter- state commerce, of a product which is not composed wholly of silk made from the cocoon of the silk worm: provid- ed, that, when a product is composed in substantial part of silk, the word “Silk” shall not be used unless it is immediately accompanied with some other word or words, letter or letters, displayed in type equally as conspicu- ous as that in which the word “Silk” clearly indicating that said product is not made wholly from silk made from the cocoon of the silk worm, and that will otherwise indicate clearly that the product is composed in part of a material or materials other than silk. is displayed ——_+-->___ Cashier Hollister Refused a Loan to the City. The city of Grand Rapids needed $10,000. Interest was due on water works bonds. The Common Council had failed to provide for the sum re- quired, either by taxation or a loan. On a Saturday morning Mayor Charles E. Belknap learned that the sum due must be paid on the following Mon- day else the municipality would be in default. Mayor Belknap called on Cashier Hollister of the First (now Old National Bank. Hollister said his bank would not loan the city of Grand Rapids ten cents. Hollister’s bank had been the depository of city funds for years. Arthur Mergs was elected city treas- urer. Immediately after he had quali- fied to discharge the duties of his office, he withdrew the principal funds from the First National and deposited the money with a financially weak private banker. Naturally Hollister became angry. The municipal money at that period was a sum of consider- October 10, 1928 able magnitude and its withdrawal in- convenienced, if not hampered, the business of the bank, The Mayor consulted the officials of the City National, the Grand Rap- ids and the Fourth National banks, but was unable to effect a loan. These officials were aiding Mr. Hollister and had no accommodation for the city. Finally the mayor returned to Mr. Hollister and begged for help to save the credit of the city. “I will under- take to raise $10,000 for you if you will give me your personal note, prop- erly endorsed,” Mr. Hollister finally said. “Return at two o'clock.” The credit of the city was saved. First section of municipal water dis- tribution system was planned by Peter Hogan, a hydraulic engineer of Utica, N. Y. Mr. Hogan spent considerable time as a preliminary to the prepara- tion of a plan in making an investiga- tion of available sources of supply. He decided that the flow of either Cold- brook, Carrier or Lamberton creek would be inadequate; that Green Lake was too remote, that Reed’s Lake and Grand River were the only practical sources for supplying the city. Samples of water were sent to Prof. Kedzie, of Lansing, who made an analysis of them and rendered a report favoring the river water. He pronounced the water taken from Reed’s Lake unfit for Grand River was chosen and has since been the source domestic purposes. of supply. E. H. Turner bought the two small horizontal engines and pumps used in the initial power plant. He was a skilled employe of Butterworth & Lowe. W. R. Coats, of Kalamazoo, laid three miles of iron pipe, as specified in the Hogan plan. A reservoir, a pump house and a settling basin were con- structed, the former of which is still in use. Hogan’s modest little power house and the Turner engines and pumps were junked years ago and the settling basin is now a lake in Mary Water’s park. Arthur Scott White. 2+. Slack Filled Packages Sold By Chain Stores. At the recent convention of the As- sociation of Dairy, Food and Drug Officials of the United States definite action was taken on slack filled pack- ages put up by food manufacturers for store trade. The text of the resolutions on these subjects is as fol- lows: chain Whereas—-This Association is aware that there is a prevalent practice in certain quarters of selling so-called slack filled package of foods or food in packages so shaped as to convey a de- ceptive impression of the quantity of food contained therein, and Whereas—This practice represents a cheat upon the consumer and a species of unfair competition; therefore be it Resolved — That this Association fully endorse and earnestly urges the passage of the proposed amendment to the Federal Food and Drug Act, HR 487, commonly known as the slack fill bill, which is designed to correct this abuse, aaa al MES ML ss — October 10, 1928 MICHIGAN TRADESMAN Preliminary Plans For the March Con- vention. A meeting of the Executive Com- mittee of the Retail Grocers and Meat Dealers Association was held at the Pantlind Hotel Thursday, Oct. 4. Pres- ent were President Hans Johnson, Vice-President, G. VanDerHoning, J. F. Tatman, Treasurer, and Directors O. L. Brainard, G. Hall, Ole Peter- sen, Wm. Schultz and the Secretary. There was also present a committee of the local Grand Rapids Association, composed of H. Hansen, W. Thomas- ma and Matt Heyns. Inasmuch as the Grand Rapids com- mittee does not contemplate asking jobbers for assistance to entertain dele- gates, it was decided to put in a food show during the convention week, to be under the direction of the local com- mittee. It is expected the food show will attract many merchants to our con- vention and will be a great entertain- ment for the lady visitors especially. It is planned to arrange the program so that the food show will not detract from the attendance of the convention meetings. March 12, 13 and 14 were the dates chosen for the convention and_ the Pantlind was designated as hotel head- quarters. A tentative program was outlined and the officers will work out the de- tails with the advice of the local com- mittee. Paul Nystrom will probably be with us and Mrs. Morrison, who created a sensation at one of the recent National conventions, may be a_ speaker. After an informal discussion of asso- cition affairs and indulgence in shop talk, the meeting adjourned. Paul Gezon, Sec’y. —_—_—_»~--. Chain Has No Advantage in Store Appearance. The independent retailer can do everything that the chain store can do in the way of exterior and interior at- tractiveness. In a comparison between the outsid appearance of the average retail store and the average chain, the retail store suffers. The chain uses showmanship in the way the store is painted. No one passes a chain store without turn- ing and looking. That is important. Many independent stores are finished in perfect good taste—so good, in fact that they melt right into the back- ground and become inconspicuous, and one may being scious of their presence. The bright, often tawdry, colors of the chains have been selected after painstaking investi- gation. Beauty is made secondary to attraction. Showmanship is an element business. The chains pass without con- of successful know that. In spite of artistic defects, the chain is nearly always bright and clean-look- ing. The goods are displayed with a canny knowledge of what will draw people into the store. A great deal of thought is given to the show window. In observing the chain store, the in- dependent retailer has before him a demonstrated success in the art of get- ting attention. He can note how often the front is painted, how warm and bright it looks, how inviting the in- terior seems from the outside, what kinds of goods are placed up in front. The chain store has no compunction in using the dealer’s retail sales vol- ume in determining the desirability of moving into the neighborhood. And the retailer need not worry much about the ethics of applying the lessons taught by the successful chain store. There is much to learn, the impression on those who enter—influences sales vol- trade. The things which make a store attractive may be described as follows: 1. Convenient, symmetrical layout. 2. Wide aisles. 3. Modern display cases, counters, Store appearance ume and future shelving, and other fixtures, 4. Low fixtures in center of store. 5. Appropriate floor—wood, tile, or carpeted—in good condition and clean. 6. Much merchandise in plain sight. 7. Attractive and orderly arrange- ment and display of stocks. 8. Plenty of light, overhead and in display cases. 9. Daily change of displays. 10. Harmonious blending of colors and form so that the whole store or department makes a pleasing picture. 11. Cleanliness of merchandise, fix- tures, and especially of floors. 12. Store personnel neatly and in- dressed, well-groomed, alert and eager to serve. conspicuously More than many merchants believe, appearance is one of the big reasons why some concerns grow while others remain small, ——_se-e_____— Volume of Traffic. This determines the accessibility ot a store. Chain stores make an accu- rate count of this factor. type of passer-by and destination must Of course, be considered. Factory hands going to and from work are different types of buyers than people passing on their A store located at a junction point for trolley lines is way to the matinee. favorably situated for shopping trade. The matter of parking space for cars is important. The retailer who selects his location with the same care as the chain store, should be on an equal footing. If there is an advantage it should certain- ly be in favor of the independent re- tailer whose character and personality should influence a lot of trade even to go out of its way. ——_>-.>____ Should Have Favored the Grocer. “T wish you'd speak to your daugh- ter,’ Mrs. Hardupp said to her hus- band. “I caught her kissing the ice- man this morning.” 4 heavens! exclaimed the “This is awful!” “Good father. “T should say it is. The idea of her wasting her time on the iceman when we owe the grocer $60.” —__>+>____ Keep It At Home. When you buy a‘ dollar item from a source other than your locally owned retail store, a large part of the dollar never comes back. But, money spent in home owned institutions remains at home. You get another whack at it. tow 39th Year If you have made your Will and burdened your wife or a friend with the duties of Executor, we suggest that you relieve them by adding a cod- icil, naming us as your Executor and Trustee. fot The MICHIGAN TRUST Co. Many Big Investors Started Many wealthy men point to the first $1,000 they saved as the real corner stone of their ¢st. success. Many fortunes have been founded on a bond. The investor just taking his first step is able to buy the same safe, productive as the man with millions to invest. He can buy $100, $500 or $1,000 bonds, paying for them either in a lump sum or on monthly payments, prefers. Once started, he finds cination in the growth of his Our funds—in the steady income from his coupons—in the HOWE NEW YORK CHICAGO SAN FRANCISCO Small increasing momentum obtain- able through compound inter- He becomes the big in- vestor of to-morrow. If you wish to start buying bonds or to increase your present holdings, we will be glad to help you choose in- vestment that will give the maximum single bonds return consistent with safety. Every possible facility for making sound in- vestments is at your service. Phone or write us for a rep- resentative to call or, if con- venient, stop in at our office. representative will be glad to discuss bonds with you at any time. as he a fas- ever- SNOW & CO. Incorporated GRAND RAPIDS DETROIT PHILADELPHIA ROCHESTER WILKES BARRE BOSTON 4 MOVEMENTS OF MERCHANTS. Detroit—The Bloch Co., has chang- ed its name to Finsterwald’s Fintex Stores Corporation. Battle Creek—The Woods Furniture Co. has increased its capital stock from $25,000 to $50,000. East Lansing—Albert Hul succeeds Peake & Nahrgang, R. F. D. 1, in the grocery and general mercantile busi- ness. Kalamazoo—A. M. Treistrom suc- ceeds Orville W. Bradshaw in the grocery business at 423 West Walnut street. Ann Arbor—The Michigamme Oil Co.. 345 East Huron street, has in- creased its capital stock from $100,000 to $500,000. Lansing — Ward & Campbell have engaged in the shoe business at 224 East Grand River avenue, specializing in children’s footwear. Lansing—C. H. Anderson and G. W. Johnson have engaged in business at 422 West Lapeer street, under the style of the Modern Way Heating Co. Detroit—McGuire Motor Sales, Inc., 6430 East Jefferson avenue, has been incorporated with an authorized cap- ital stock of $15.000, $2.500 “of which has been subscribed and paid in in cash. Jackson—The Arbor Manor Co., 34 Sun Bldg., has been incorporated to deal in merchandise with an authorized capital stock of $30,000, $16,000 of which has been subscribed and paid in in cash. Lansing—A. Verne Davis and Ar- thur B. Chase have formed a co-part- nership and engaged in the furniture business under the style of the D. & C. Furniture Co., at 528 East Michigan avenue. Detroit—The Cigarette Sales Co., 9328 Oakland avenue. has been incor- porated to deal in tobacco in all forms with an authorized capital stock of $10.000, $2,000 of which has been sub- scribed and paid in in cash. Detroit—The Hand-Kay Co., 148 East Larned street, has been incorpo- rated to deal in merchandise, with an authorized capital stock of $10,000, all of which has been subscribed, $500 paid in in cash and $9,500 in property. Detrot—J. W. Tampir & Co., Inc., 9146 Cheyenne avenue, electrical sup- plies, has been incorporated with an authorized capital stock of $2,500, all of which has been subscribed and paid in, $300 in cash and $2,200 in property. Detroit—The McNamara Sign Co., 531 East Lafayette avenue, has merged its business into a stock company un- der the same style, with an authorized capital stock of $25,000, $20,000 of which has been subscribed and paid in in cash. Detroit—Pullman Stores, Inc., 10330 Grand River avenue, has been incor- porated with an authorized capital stock of 20,000 shares at $10 per share, of which amount $42,020 has been sub- scribed, $31,000 paid in in cash and $10,020 in property. Kalamazoo—Family Medical Service, Inc., 412 Pythian Bldg. has been in- corporated to deal in medicines, drugs and supplies, with an authorized cap- ital stock of $50,000, $4,000 of which MICHIGAN TRADESMAN has been subscribed and paid in, $2,000 in cash and $2,000 in property. Marquette—Northern Bakeries, Inc., Harlow Block, has been incorporated to conduct bakeries at this place and at Calumet to do a wholesale and re- tail business, with an authorized cap- ital stock of $10,000, $3,100 of which has been subscribed and $1,000 paid in in cash, Allegan—The Allegan Lumber Co. has been sold to T. R. Ward, of Mar- quette, who took possession last Fri- day. The company is the only one of its kind in Allegan and was established by Sherwood and Griswold about for- ty years ago. David Z. Boyes has been manager fifteen years and is re- tiring because of poor health. Manufacturing Matters. St. Joseph—The Upton Machine Co. has increased its capital stock from $250,000 to $750,000. Detroit—The E. H. Walker Co., Inc., 222 West Larned street, has changed its name to the Walker Machinery Co, inc. Detroit—The Commercial Milling Co., 203 Randolph street, has increased its capital stock from $700,000 to $825,000. Detroit — The Multi-Gyro Engine Co., 1208 Lafayette building, has been incorporated with an authorized capital stock of 1,000 shares at $1 per share, $1,000 being subscribed and paid in in cash. Detroit—Brackett-Strong, Inc., 5143 Trumbull avenue, has ben incorporated o manufacture and deal in machinery, with an authorized capital stock of $1,000, all of which has been subscribed and paid in in property. Detroit—The Textile Products Man- ufacturing Co., Inc., has been incor- porated to manufacture and deal in textile products, with an authorized capital stock of $10,000, all of which has been subscribed, $4,562 paid in in cash and $5.438 in property. Detroit—The Super Products Cor- poration, 10300 Mt. Elliott avenue, has been incorporated to manufacture and deal in wall board, wall tile, building blocks, etc., with an authorized capital stock of $10,000, $5,000 of which has been subscribed and $1,000 paid in in cash. Detroit—The West Detroit Glass Co., Inc., 5919 Michigan avenue, has merged its business into a stock com- pany under the same style, with an authorized capital stock of $50,000, of which amount $22,000 has been. sub- stribed and paid in, $11,000 in cash and $11,000 in property. Detroit — Arrangements have been completed for the consolidation of the Headlight Co., with a plant in Detroit, and the Brown Overall Manufacturing Co., said to be the largest manufac- turers of overalls in the United States. In addition to the Detroit plant, the others involved are located at Cincin- nati, New York, Chicago, St. Louis, San Francisco, Perth Amboy, Minne- apolis, Atlanta and London, England. Corunna—Sale of the Weatherproof Body Corporation to the Heney Motor Corporatin of Freeport, Ill., is an- nounced by E. C. Morine, president and generalmanager of the Weather- proof Corporation. The price was $750,000, and all of the Weather- proof stock was sold. Athough be- coming part of the Heney Motor Cor- poration, the Corrunna company will continue to be operated as a separate unit. Mr. Morine has been made pres- ident of the Weatherproof and will continue to act as general manager. Sale of the company opens the way for expansion that was impossible be- fore, according to Mr. Morine. While unable to make public the plans of the new company in detail, he declared that it would not be surprising to see the company double its business with- in one year, and added that the step would prove beneficial to both Owosso and Corunna. —_+> > >——__ Outlook For Women’s Woolens. The call for women’s wear woolens for spot delivery is taken to presage a favorable reception for Spring lines of these goods when they are opened this week. Stocks of piece goods in the hands of both mills and cutters-up are the lowest in some years and initial buying for Spring will be free from the retarding influence of unabsorbed stocks, which was a factor last year. This is said to be particularly true of such fabrics as twills, sheens and sports fabrics. The prices the mills make, however, are expected to prove strongly competitive. — 272. 2—__—_ Cedar Chest For Statienery. A novelty expected to go very well in the stationery trade is the small brass-trimmed cedar chest filled with writing paper and _ envelopes. The chest is about nine inches long and nve high, and is priced complete to re- tail at $2. It is said to be made of good quality red cedar and shows a decal- comania design on its cover. The box is equipped with miniature podlock and key and is available in a choice of six colors. It contains a quire and a half of parchment writing paper and club- sized envelopes to match. ee re Transparent Velvet Holds Favor. Transparent velvet fabrics continue in strong call and indications are they will receive considerable attention for the spring season, according to a lead- ing producer. At the moment the best demand is for the blue shades, with browns and greens close seconds. In individual colors, it was added, there lately has ben a pronounced tendency toward the shade known as “ardoise,” a color suggestive of French slate roofing. Shades of wine red are also making advances in popularity. +o Make Headway on Markdowns. Efforts to curb markdowns continue a strong feature of retail management. Adoption of the unit control system by many stores has been found to be a strong weapon in checking the mark- down losses. In one large local store, for example, its unit control is so com- plete that every style department knows exactly where it stands from day to day. A daily list of the mer- chandise sold or received is given each department, giving details of color, style, material and price. October 1, 1928 Ask Fancy Boxes For Men’s Hose. Men’s hosiery buyers in the market for holiday merchandise are reported to be showing interest in concerns of- fering special Christmas boxes in which the merchandise can be sold to the consumer. Retailers believe these boxes are a good stimulus to sales of uch goods, a buyer said recently, but are not so important in the sales of women’s hosiery. Orders for the Christmas season, jobbers say, have been satisfactory during the week. ——_++.—__—_— Silk Shirts Have Little Call. What might be taken as somewhat of a commentary on economic condi- tions is the relatively small demand for men’s silk shirts. Time was not so long ago when the silk shirt was rid- ing on a high crest of popularity. At present the demand is largely of a specialty nature, and manufacturers say that even for the holidays they do not expect a big call for the mer- chandise. The broadcloth garment has largely supplanted the silk shirt. —_—_++>—___ Pocketbook Leathers Active. Demand for fancy leathers required in the manufacture of pocketbooks for the Fall and holiday trade has livened considerably within the last few weeks and at present action in that market 1s slightly ahead of last year. Prices, also, are slightly in advance of those of a year ago. In the call for upper leathers from women’s shoe manufac- turers, reptile skins are still among the leaders. ——_~+~+<+___ The New Competition. A man mortgaged his home to buy an automobile. Then he went around and tried to mortgage the car to get money to build a garage. “How are you going to buy gas?” curiously enquired the man of whom the loan was asked. “Well,” replied the other slowly, “if I own a house, a car and a garage, I should think any dealer would be will- ing to trust me for gas.” ——_+->___ Liked To Talk About It. An old maid went to confession and told the priest that she had _ been ardently kissed. “When did it hap- pen?” said the priest gently. “Twenty years ago,” the old maid told him. “Have you ever confessed this be- fore?”’ “Many times, Father,’ sighed the penitent, “but I just love to talk about iti? a Which Side of the Street? Stores dealing with men’s wear are usually on one side of the street while stores dealing in women‘s wear are on the other. In general, the latter type of store is on the side of the street which is shady in the afternoon, be- cause women prefer the shady side, and because it is easier to display colored fabrics, etc., where the sunshine does not strike. —_>-+____ Vinegar—The broken assortments and the high prices tend to slow up the movement, but no concessions in prices.are being made... f 7 ee ae } acu Sei ra mi aches! San not NES + ils aecnai =: —smeasaeeasamn October 10, 1928 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 6.05 and beet granulated at 5.85. Tea—A broader demand is evidenc- ed in the local tea market in practical- ly all grades. Foreign cables are high- er, and a more optimistic outlook has developed here as a result. There is a steady business going on in small lots that in the aggregate absorbs a very considerable quantity. Leading trade authorities see no reason to ex- pect any notable recession of prices for the remainder of the year, and in view of conditions in all primary markets some are inclined to believe that those for good cup quality teas, especially orange pekoes and Pingsueys may work even higher. Coffee—Coffee market has shown no special change for the week, speaking of green Rio and Santos sold in a large way. The undertone is not too strong, although there have been some very slight advances during the week. The market on these grades of coffee is not materially different from last week. Milds shown no change since the last report. Jobbing market for roasted coffee is about unchanged, with a steady demand. Canned Fruits—Peaches are about the only fruit of which there appears to be a liberal pack and that item has not been bought in volume on a con- tract basis in this market. There is enquiry for pears at going factory prices, while cherries and the better grades of apricots would sell if they could be had from first hands. Re- ports differ as to the supplies of grape- fruit this season. Little, if anything, is expected from Porto Rico, but some factors expect that Florida will be able to make up the shortage and produce a normal pack, while others doubt her ability to accomplish this intention. At any rate, there is agreement that the price range will remain high, as the situation favors the packer. Canned Vegetables—Vegetables are not quite as active as they were last week, but this is mostly due to the difficulty in finding suitable merchan- dise at the market and also to the dis- position to test the strength of the market by waiting. All of the late packs continue as firm as ever and stocks in first hands are harder to lo- cate. Lack of surplus stocks in the hands of canners after filling contracts or short deliveries are so commonly reported that there is every indication of a general shortage in the vegetable division. Another peculiar feature of the packing situation is that the vari- ous areas, even though widely sep- arated, have been similarly affected by unfavorable producing weather and the outputs are short. The main devel- opment last week was in the announce- ment of deliveries on Maine corn. Can- ning has been completed and packers are far short of their expectations, as the season ended before they had a chance to fill as many cans as expect- ed. The shortage varies in Golden Bantam and in Crosby, but is close to 75 per cent. Following the shortage of the pack in the South and reports of curtailed yields in other sections, the corn market has added consider- able strength. Tomatoes have been no higher during the past week, but it is harder to buy in the tri-States, Middle West and in California. Lima beans are being sought by distributors, but canners have little surplus to sell. String beans have already moved up- ward sharply and are scarce. Minor vegetables as a class are firm. Canned Fish—Fish packs are with- out change and for the most part are chiefly active in the jobbing field. Dried Fruits—Coast buying of dried fruits has been retarded by the firm- ness of the market, the lack of offer- ings and the disinclination of jobbers to operate extensively when they have some goods on hand or under contract. Raisins have been the only item which has failed to show strength. They can- not be purchased at the extremely low levels of late summer as some of the leading packers are firmer in their views and others are out of dirt cheap lines, causing a better undertone. Im- provement in raisins is delayed by the knowledge that there is a liberal sup- ply of old and new crop, whereas in the other commodities the situation is the reverse. The prune tonnage is less than last year and there is no carry- over to swell the total supply to any- thing near what it was in 1927. The Northwest has had practcially a crop failure and while there are occasional offerings there has been no general opening price and cars are being sold as they are ready for delivery. Only limited quantities are available. In California there is no pressure to move even assortments as that is the way fruit is being sold with a limited per- centage of the larger sizes. Apricots are reported to be more closely sold out among packers than in years. Few have complete assortments and there are scattering offerings, mostly of the medium grades. Premiums fail to bring out many Blenheims above choice. The peach situation is being influenced somewhat by the high price and the scarcity of apricots and by the firm apple market. Peaches are not active for Coast shipment but there is no disposition to move the fruit at any concessions in prices. Locally there has been an increasing demand for all dried fruits occasioned by the wider consumer movement and the prepara- tions jobbers are making to take care of it. The spot range has been lower than the Coast parity in a number of instances and buyers are absorbing the cheap stocks which allows holders to work up their asking prices gradually. Nuts—The high market on shelled almonds and walnuts in Europe has caused conservatism in covering rou- tine needs, resulting in the prospect of light arrivals of new crop during the forepart of the season. Resales have not been in customary volume and im- porters have been inclined to follow the same plan as their customers in covering. The almond market abroad has been easier in tone as the result of persistent buying neglect from world distributing centers. Spot stocks are light and are being held at former quotations. The demand for shelled walnuts on the spot is also limited. Manufacturers and other users are re- ported to be carrying light stocks and they are in the market frequently, but not generally for large blocks. Filberts are steadier in tone as the weakness of a short time ago has largely dis- appeared. No change has occurred in Brazil nuts, which are in strong hands, with supplies considerably short of this time a year ago. Rice—Rice is regarded as one of the cheapest of foods under general con- ditions, and this year with a much lower opening on new crop than in 1927 it is even more favorably placed. While this situation may be the cause of a steady consumer movement it has not developed a speculative demand for mill or spot stocks and the market in both positions remains about the same as it was earlier in the week. Stocks in the hands of jobbers and retailers are light. As the later varie- ties have begun to move assortments are being brought back to normal. Olives—There has been little change in the olive market during the past week and no revisions of prices were made necessary by trading conditions. The market in Seville continues firm as curers are not trying to force sales and are making limited offerings. Holders here are inclined to work up their prices to higher levels to meet the present market at the source but there have been sellers at the old basis. Salt Fish—Quotations on a number of important items have been with- drawn, as there is not enough stock offered on the open market to define The tone of the whole line can be classed as firm, with the price trend upward on the limited stocks which are available for prompt deliv- ery. Importers look for further ad- amount salted along the American shore so far has been light, while that in Norway is less than during the same period last year. Ireland has a fair catch and if the catch in Irish waters increases some change in the outlook may be expected but letters at present state that only a fair catch is in prospect. Some handlers say that it has been years since there has been a corre- sponding shortage in salt fish as there are short supplies also of herring, cod- fish and codfish substitutes. values. vances on mackerel as_ the —_—_»-+____ Beans and Peas—All varieties of dried beans are still inclined to be quiet. This lack cf demand is un- doubtedly having effect on values, al- though there have been no declines during the week. The market can be said to be about steady. Dried peas are unchanged for the week. Demand poor. Cheese—Offerings of cheese are still light, but the demand is rather quiet and the market is therefore about steady. —_+++—___ Review of the Produce Market. Apples — Wolf River, $1.25@1.50; Wealthy, $1@1.25; Northern Spy, $1.25 @1.50. Bagas—Canadian, $1.40 per 100 Ib. bag. Bananas—6%4@/7c per Ib. Beets—$1.25 per bu. Butter—Butter has had a _ rather negative week. The demand has been fair with moderate receipts. Under- grades of butter are quiet and easy. Jobbers hold prints at 48c; fresh pack- ed in 65 lb. tubs, 47c; fresh packed in 33 Ib. tubs, 47¥%e. Butter Beans—$4.50 per hamper for Florida. Cabbage—75c per bu. Calif, Plums—$1.25@1.50 per box. Carrots—$1.25 per bu. Cauliflower—$2.75 Celery—40@60c per bunch, acecord- per doz. ing to size. Cocoanuts—$1 per doz. or $7.50 per bag. Cranberries—$3.85 per 14 bbl. box; $7.50 for 1% bbl. box. Cucumbers—$2 per bu. Dried Beans—Michigan jobbers are quoting as follows: € He Pea Beans $8.25 Eioht Red Kidney ..:..- 8.00 Dark Red Kidney _.. ss 8.00 Eggs—The demand for fine fresh eggs keeps up and as the supply dur- ing the week has been rather small, the market is steady to firm. Jobbers are paying 35c for strictly fresh. Grapes—Calif. Tokay, $1.60 per lug; Wordens and Niagaras command $1.75 per bu.: Delawares, $2.50 per doz. baskets. Grape Fruit—Florida, $7.50 per crate. Green Corn—25c per doz. for home grown. Green Onions—20c per doz. bunches. Honey Dew Melons—$2.25 per crate. Lemons — Ruling prices this week are as follows: 960 Sunkist 4 2a 300 Sunkist = 700 360 Red Ball 2s 6.5) S30 Red Bale 2 6.50 Lettuce — In good demand on the following basis: Calif: Iceberg, per crate ____ $5.00 Outdoor grown leaf, per bu. ___ [23 Oranges—Fancy Sunkist California Valencias are now on the following basis: 6 $2 60 0 8.50 176 2 8.75 200 9 00 ANG 2 9.00 250 ee G.00 286 9.00 Onions—Spanish, $2.25 per crate: home grown, $3.75 per 100 Ib .bag. Plums—$1@1.25 per bu. for Lem- bards, Peaches—Late, $1@1.50 per bu., ac- cording to quality. Pears—$1.75 per bu. for Bartletts. Potatoes—60@65c per bu. Poultry—Wilson & Company pay as follows: Heavy fowls 2 2ée Taeht fowls - 2 19¢ Heavy brotlers 20 24c W. EE. broilers = 24c Radishes—20c per doz. bunches. String Beans—$4.50 per hamper from Florida, Sweet Potatoes—$3.25 per bbl. for Virginia. Tomatoes—Home grown, $1.75 per Y% bu.; green, $1.25 per bu. Veal Calves — Wilson & Company pay as follows: Baney 0 20c Goad l/e Medium oe l6ce POOF oo 1lc MICHIGAN TRADESMAN October 10, 1928 THE ERA OF BUYMANSHIP. Quality and Service More Important Then Price. Elbert Hubbard once wrote a de- scription of a purchasing agent, paying caustic regards to his coldness, and so on. He wound up by consigning the buyer to a place of some warmth. Most fellows who deal with purchas- ing agents have that skit and produce it when you suggest that something new called scientific buymanship is on the way. The long-standing feud between seller and purchasing agent has been fought principally on price. The mere art of buymanship begins by making price, not the first consideration, but the third. Quality and service are con- sidered of more importance. Not only is price made third, but the purchas- ing agent, following the new scientific proposes that the seller shall be assured of a profit! That sounds much like that there is a Santa method, actually Claus. Yet it is true, and the motive is a more enlightened form of selfishness than the old practice of screwing the seller down to the most impossible price. For if you do that, you purchase perhaps one lot of stuff at bargain putting the seller into bank- ruptcy or forcing him to cut wages. But if you intelligently assist him to make a rational price along with a prices, decent profit, you help him maintain consumer purchasing power in his em- ployes, who in turn may become cus- tomers for your goods. Salesmanship and buymanship often clash. The salesman tries the emo- tional appeal with the purchasing agent following buying science for a big cor- poration. And one of the first rules in buymanship is, “Do not emote.” The buyman says, first of all, “I do not intend to take the seller’s word for anything—I will get my own informa- tion. Thousands of things used regularly in business have been used regularly 17i dz business have been reduced to stan- ards and are bought on specifications. Uncle Sam has a wonderful collection of such specifications, developed by the Bureau of Standards for his own buy- ing, and they are being widely used in buymanship. 3uymanship uses them to control, And after it has extracted the emotion from buying and got a dollar’s worth for a dollar, it turns to other essentials. Price isn’t even the second thing in buymanship. Quality is first, and then comes something that the buyman calls which, followed to its log- ical base, is found to be the precious new form of business energy that the not prices, but quality. “Service,” whole country is now seeking and nursing—consumer purchasing power. The buyman produces his specifica- tion for carbon paper, and the seller mects that specification on quality, at a price no higher than the other fel- lows. “Fine!” “Now I must look into two or three more little Do you make a decent profit on this stuff?” savs the buyman. points. “Well—yes.” says the seller. “The margin’s pretty close, yet I’d be satis- fied if I could run my mill twelve months a year at that figure. You see, in the carbon paper industry, we have dull spells.” “I suspect you do,” says the buy- man. “Dull spells are very interesting to me. I wonder if a good big order place so you could run your factory full tilt during the next dull spell would enable you to make us a price still lower.” The seller’s face falls and breaks in a million pieces. This is no pleasant dream—he is talking to a buyer again. “How much lower?” ciously. “We could work that out together. Too much buying is done in busy seasons, when prices are highest and service poorest. Then come dull spells, when nobody buys, and the manufac- turer has to lay off help. We have considerable buying power here and can adjust it so you'll run on our or- ders through dull seasons. Heip is easier to manage when it has steady work, quality is better, overhead is kept down. We have buying capacity here that will help you balance your production year. We offer to sell it to you for a share in the economies.” When the buyman says that he must not take the seller's word for prices, quality, ability to make deliveries and such factors, he means something like this. The hard-boiled buyer that every- body loathes played a game of match- ing one seller against another, and his wits against all of them, on price. Hie could smell an approaching bankruptcy and knew every little job lot lying around that could be usd as a lever to force price concessions. he asks suspi- He knew a lot—but buymanship con- siders that he knew next to nothing. Buymanship goes out to see how busi- ness can be dovetailed together to con- serve purchasing power and, when prices are concerned, digs further back to see what governs prices. I got this story of the ivory discs from one of the best buymen in the country, William F. Bancker, pur- chasing agent for the Western Electric Co., which makes telephone apparatus. Ivory disks are used on telephone switchboards, millions of them, little markers the size of a dime. Nothing better than ivory has ever been found for the purpose. For years, ivory disks were cheap and plentiful — a waste product, in fact, because they were made from scraps of ivory left over in the turning of billiard balls. Suddenly, zowie! ivory disks began to soar. Buymanship maintains a re- search department to look into such things rather than try to meet the situation by blind bargaining. The lit- erature of ivory was looked up first. It disclosed nothing about ivory disks, except that some day the elephont pop- ulation of the world will probably come to an end. Ivory kept coming into the country. The investigation was extend- ed to the trade, and there a perfectly logical reason was found for advances prices. During our years of high immigra- tion, many ivory carvers had come from Europe. These men were taking ivory scrap and turning it into figurines making something more valuable than switchboard disks. Buymanship then had two alternatives—to find a substi- tute or to pay the price, knowing that it was fair. I believe no substitute was found. If Mr. Bancker still buys ivory disks, he does it with a smtie in- stead of a growl. This purchasing agent is now on leave of absence from his corporation to execute a typical job of buymanship. Our native chestnut trees are being pretty well killed off by a foreign blight. While they are dying, and for a short time after, the timber is good for telephone and telegraph poles and other purposes. These chestnut trees belong to thousands of owners, scat- tered over a large area. If they all be- longed to one owner, it would be a simple matter to buy them in time, get their economic value as poles and lumber, and pay the owner some money, as well as save live timber of other kinds. Getting this idea over to the thousands of folks who have small stands of dying chestnut trees is Bancker’s job. Making a silk purse out of sow’s ear is part of buymanship. Nothing delighted the old-fashioned buyer more than getting a lot of some- thing at a price lower than anybody else. If the purchase put the seller in the soup, that was the final proof that he had made a good bargain. But he usually bought more than was needed, and thus his work became speculation in commodities, The cost of carrying what could not be used im- mediately was an offset to the low price on what was put into production. For a time he had an advantage, but the next purchase evened up. Worst of all, he became a gambler instead of a buyer. A buyer can get through his day’s work in six or eight hours, but twenty-five hours a day are not enough for a speculator in commodities. Buymanship seeks to purchase a steady flow of stuff at right prices de- termined by a thorough study of con- If there is a steady flow of materials, the steady flow of the finish- ed product from the plant for which he buys will offset trifling fluctuations in price. To assure this steady flow, the buyman pays a great deal of attention to the factor of “service.” That comes next to quality, and ahead of price. It takes into account not only the seller’s ability to deliver things when they are wanted, but other factors as well. ditions. Henry ford says that transportation is the real essential in service, because with bad transportation it is necessary to carry reserve stocks of materials, while with good transportation the stuff would arrive on schedule, in the planned quantities and order, and go right into production. He also con- fesses that it was hard to overcome the temptation to speculate in bargains and declares that speculation will break any manufacturer, Buymanship works with the sales- man, where old-fashioned buying sought to exploit him. It works with him in two ways: first, by protecting his customers and increasing their buy- ing capacity through the stabilization of work and wages; second, by help- ing meet competition. This close relation between sales- man and buyman was shown in an in- cident that came to my attention the other day. Two salesmen were in rivalry for a large order of technical material. There was no emotion in the deal, there were no brands, no patents, no mysterious this-or-that which made one man’s ma- terial better than the other, or gave him a basis to claim as much. Both represented big concerns, capable of making deliveries, Quality seemed to be even. But there was a shade of dif- ference in price, and the fellow with the higher price raised a doubt about the quality of the other's material. “Our stuff is absolutely all-wool-and- a-yard-wide,” he insisted. “The other can’t be, at those figures; you can’t make it for any such money.” The buyer did the up-to-date thing, submitting samples to an expect. And the low price material was honest stuff, every bit as good as the other. In the cost and quality of such stuff, the two big factors are the factory charges for making it, and the cost of the ma- terials from which it is made. “You feel bad about losing this or- der,” said the buyer to the unsuccess- ful salesman. “But it wasn’t your fault. Go back to your company and tell them that they are either tolerating too high a production cost, or the pur- chasing agent isn’t getting materials on the best terms. You may find that it's the purchasing agent. If so, ask him why you have to carry this handi- cap in selling.” It is even predicted that in som2 lines of manufacturing the purchasing agent will be the biggest factor in the sales department, because the cost and quality of the product can be govern- ed to such extent by scientific buyman- ship that the task of selling will be relatively easy. Buymanship proposes going even further—and is already on the way. One of the commonest bluffs, when buying is done by playing poker, is that of leading the seller to make a ruin- ously low price by hinting that he is to get the business over a long period. The buyer’s house uses some gadget in large quantities. It can be made cheaply if a seller gets an order that allows him to charge some of the cost of “tooling up” against further orders. If tbe huyer is tricky, he encourages the seller to expect further orders, and after the latter has installed special tools or machinery to make that gadget places the next order with another ex- pectant seller. A good poker player might bankrupt a steady succession of sellers in this way and make a splendid showing, It de- purchasing power. The seller is driven to wage-cutting in his desperate efforts to save himself, and if he goes broke his employes are out of a job. If the gadgets were ob- tained at half the price by such trick- ery, they would still be dear in ulti- mate consequences, It is to the credit of American business that it is now beginning to look beyond its nose in such matters, 3ut that is not buymanship. stroys consumer 7 : | | at aliatiinnlrenrne October 10, 1928 MICHIGAN TRADESMAN 7 Buymanship says to the seller, “Go ahead and tool up—you will be pro- tected on further orders.” In addition, it proceeds to help him in other ways. If he runs on that gadget for a long while, his workmen become expert, and maybe the cost is reduced still fur- ther It often happens that he dis- covers some new and cheaper way of making it, or his workmen bring him suggestions to that end. If this doesn’t happen, and it happens that he finds his costs rising, then buymanship goes the length of sending technical experts into his plant to make studies and sug- gestions, Buymanship has already done for him one of the four things necessary to keep wages moving up and prices moving down—it has relieved him of the burden of selling that gadget. Buymanship now tackles the three other points: the further use of auto- matic machinery in making his gad- gets, the cutting out of wastes, and the scientific buying of the material, the equipment and the supplies he uses. It is an old axiom that a poker game never adds to the wealth of the players, but simply changes ownership. Buying on poker lines is exactly the same, But buymanship proposes to create, conserve and distribute, by fitting its operations into the whole scheme of business, using everything it can find in the way of technical knowledge. James H. Collins. —————_>2>____ America Receives the Cut Direct From : Europe. Grandville, Oct. 9—Has America at last got her eyes open? _It is to be hoped this may be true since President Coolidge has put foot down on ratifying any more naval and army agreements with European pow- ers, which, of course, just now refers to the latest agreement between France and England as to army and navy fixation. _ France is most anxious about hav- ing a large army, to which Britain agrees, since France gives England a quit claim to fixing her navy to suit her own requirements, America was not directly consulted, yet since we have been so childish as to imagine a pact outlawing war might mean some- thing, these two powers take it for granted that Uncle Sam is aching to jump at any bait proffered by her pos- sible enemies. Britain and France have formed an agreement without consulting the United States, which cuts the ground from under our feet as it were. Of course, Coolidge hasn’t been caught in this last trap, the object of which is too plainly evident. France will not cut armaments and Britain will keep and build her war ships to meet her own necessities. Fact is, the whole question resolves itself back to where it started and America is left to foot it alone. This whole scheme shows up this attempt to keep peace by resolution as an unmitigated farce. It will be well for the United States to take cognizance of this latest news from the seat of war and govern itself accordingly. “No entangling alliances” has been our past motto and the Brit- ishers are letting the cat out of the bag in this latest instance with mag- nificent cheerfulness. The United States can go for all of our mother country’s consideration. We are in a position to let every na- tion across the water make its own bargains with their neighbors, provid- ing they keep hands off America. The more English and French state- manship is studied the more patent be- comes the fact that the late pact out- lawing war was a contemptible farce and that the sooner we recognize this fact the better for our Government. Wars and rumors of wars may come. We are safe while we have no bar- gains to keep with foreign enemies. We may readily perceive, after this latest move, that whenever war may be for the interest of France or England, that moment the guns of war will boom, regardless of all signed pacts to the contrary. In this latest instance on the po- litical chess board America has seen the light and will refuse to go any deeper into the snare set for her feet by these two leading powers of Eu- rope. Britain considers herself lord of the main and in no degree will she relax an iota of her grip upon the mastery of the sea. It is known that the ships which England would relegate to the scrap heap are the ones most necessary for America to retain, President Coolidge realizes this and has refused to go in- to a pact to cripple her power on the ocean. It must begin to creep through the brains of some of our statesmen that to shut out from our navy ships we most need would be a matter leading to suicide. America needs a strong navy, con- sisting of such ships as are best fitted to protect our commerce on the ocean. Britain, whose empire reaches to every quarter of the globe, must needs not deplete her battle ships to the vanish- ing point if she would continue to hold her territory together under the ban- ner of the empire. The game of nations is something new to the United States. Bargains and counter bargains signed behind closed doors can in no way appeal to the people of America. This last at- tempt to smudge things hasn't elim- inated the undesirable from National pacts. In fact, the United States is fortunate in not taking part in this last secret confab. France and England are sufficient unto themselves. What- ever these two nations agree upon may be binding unto themselves, although Gf no force as against any other powers. Secret pacts between nations, as be- tween business men, often lead to un- expected denouements. Clearly neith- er Britain nor France wanted America in this latest agreement. We are lucky, indeed, to be left out, as, no doubt, the sequel will sometime prove. Who can name a European nation which is a genuine friend of the United States? If there is such an one we should like to know which is the one. France in her debt repudiation has cut us harshly. The American soldiers saved France from utter spoilation at the hands of the Hun. What thanks do we get for it? An ungrateful nation is even more despicable than an individual of the same class. Britain has sometimes professed friendfiness for the United States, but this is done with a mental reservation that it is not meant to carry far. Doubtless this last secret bargain be- tween France and England, under cover of secrecy, has opened Ameri- can eyes to the fact that we are a peo- ple non grata to those foreign powers and that the sooner we come to a knowledge of the fact the better for all concerned, Undeceived America may now take a tumble tositself and get back on the old platform of home interests for Americans, entangling alliances with none, Old Timer. —__+++____ While waiting for the dollar to roll in we are apt to let more than one hundred cents slip through our fingers. Items From the Cloverland of Michi- gan. Sault Ste. Marie, Oct. 9—The Soo is all wet again, it having rained here al- most every day for the past week. The Stalwart fair, held Thursday and Fri- day, also did not escape, but there was a little let up on Friday afternoon, so the sports and races were pulled off, making the fair a success. The ex- penses at the Stalwart fair are small. It could not lose much on account of the weather, but those who attended all had a good time with a good attend- ance, The exhibits were excellent. On account of the lateness of the dates, they were sure of a good display of vegetables. The social part of the fair is a big feature, for most all the farm- ers for many miles, also the town peo- ple from DeTour, the Les Cheneaux Islands, Pickford, Raber Goetzville and the other surrounding places, as well as folks from the Soo, meet each year and enjoy a reunion. The duck season is on and the Soo hunters are reporting fair success. Duck hunting has changed this year. The ducks are feeding in the fields, cleaning up on the grain which is go- ing to waste on account of the wet ground. The tarmers have had no chance to get in the grain after it was cut and many acres are remaining, causing a total loss to the farmer. The game wardens are on the job and when they find a hunter has more than one gun with him, he is out of luck, as one of our prominent sportsmen last week, who took along three guns—one rifle he wanted to try out and an extra shot- gun that he had alpng belonging to a friend who wanted to have it repaired. Even with this good alibi, he was obliged to contribute to the game cause. The rabbit season is also open, but with the warning published in our daily local paper, that the rabbits are infected with tularaemia, it would be well to be careful while dressing the rabbits, to wear rubber gloves to guard against infection of the hands. That will spoil the taste for this rare meat and it would seem that the rabbits will have an easy time of it during the season. Before closing for the season, E. E. Thomas, proprietor of the Thomas cafe, at St. Ignace, last week enter- tained the base ball boys and many of the prominent business men at a 7 o’clock dinner. Mr. Thomas has had the best season since the place opened, three years ago. The place won favor bv the special fish and chicken dinners which are served during the tourist season. Mr. Thomas intends to make many changes to take care of more business next season. If you want your wife to listen to what you say, just talk in your sleep. The wholesale produce firm of Gamble-Robinson & Shaw has been re-organized, and will hereafter be known as the Gamble-Robinson Co. While Mr. Shaws name has_ been dropped, he will continue as manager here. The company controls forty-six houses. R. A. Gamble and H. R. Robinson, of Minneapolis, are dropping from active work in the company and because of their wish to perpetuate the company intact, it was re-organized, with D. F. Gamble president. The new company bought up all the stock of the local managers and issued new stock in its place. The Soo went back to central stand- ard time Sunday, so we are now in line with the railroads again, giving us one hour later to get up in the morning. The Sheedy grocery, which has been doing business on Ashmun street for the last fifteen years, has closed out its stock. Mrs. Sheedy has the building up for sale, not wanting to carry on the business since Mr. Sheedy’s death, about one year ago. The Sheedy store is in the best part of the city and an ideal location and should not remain unoccupied for very long, as it has always done its share of business. The worst is yet to come. A Saxa- phone endurance contest is proposed. 3eginning Oct. 7 the State ferries changed schedule at the Straits of Mackinaw. The first ferry in the morning now leaves St. Ignace and Mackinaw City at 7 o’clock, operating on a one and a half hour service. The last ferries leave each evening at 8 o'clock. Provisions for service twice a day to British Landing, at Mackinac Island, has been made. The steamers leaving St. Ignace at 1 p. m. and 8 p. m. will go to British Landing, while the steamers from Mackinaw City, leaving at 8:30 a. m. and 6 p. m. will also stop at British Landing. We'd never know some folks were vacation if they did not come back? Arthur Lindberg, who is a member of the firm of Lindberg Bros., meat and grocery dealers, at Ishpeming, re- turned from Racine, Wis., where he purchased a market. He plans on tak- ing possession about the first of No- vember and will move his family to that city. His brother, Oscar Lind- berg, is the owner of a market at Kenosha, Wis., which is not far dis- tant from Racine. William G. Tapert. SO A brilliant diamond didn't get that way without much painstaking polish- ing. SWORN STATEMENT FURNISHED THE POST OFFICE DEPARTMENT. Statement of the ownership, manage- ment, circulation, ete., of the Michigan Tradesman, published weekly at Grand Rapids, Michigan, required by the Act of Aug. 24, 1912. State of Michigan, foe County of Kent, f Before me, a notary public in and for the State and county aforesaid, person- ally appeared Ernest A. Stowe, who, having been duly sworn according to law, deposes and says that he is the business manager of the Michigan Tradesman and that the following is to the best of his knowledge and belief, a true statement of the ownership, management (and if a daily paper, the circulation’, etc., of the aforesaid publication for the date shown in the above caption, required by the Act of August 24, 1912, embodied in sec- tion 443, Postal Laws and Regulations, to wit: 1. That the names and addresses of the publisher, editor, managing editor, and business manager are: Editor—E. A. Stowe, Grand Rapids. Managing Editor—E. A. Stowe, Grand Rapids. Business Manager—E. A. Stowe, Grand Rapids. Publisher—Tradesman Company, Grand Rapids. 2. That the owners are: (Give names and addresses of individual owners, or, if a corporation, give its name and the names and addresses of the stockholdeis owning or holding 1 per cent. or more of the total amount of stock.) E. A. Stowe, Grand Rapids. F. E. Stowe, Grand Rapids. F. A. Wiles, Grand Rapids. 3. That the known bondholders, mort- gagees, and other security holders owning or holding 1 per cent. or more of total amount of bonds, mortgages, or other securities, are NONE. 4. That the two paragraphs next above, giving the names of owners, stock- hold@érs, and security holders, if any, con- tain not only the list of stockholders and security holders as they appear upon the books of the company, but also, in cases where the stockholder or security hoider appears upon the books of the company as trustee or.in any other fiduciary rela- tion, the name of the person or corpora- tion for whom such trustee is acting, is given; also that the said two paragraphs contain statements embracing affiant’s full knowledge and believe as to the cir- cumstances and conditions under whic: stockholders and security holders who do not appear upon the books of the com- pany as trustees, hold stock and securi- ties in a capacity other than that of a bona fide owner; and this affiant has no reason to believe that any other person, association, or corporation has any inter- est direct or indirect in the said stock, bonds, or other securities than as so stated by him. E. A. Stowe, Business Manager. Sworn to and subscribed belore me this Ist day of October, 1928. (SEAL) Fiorence E. Stowe. Notary Public in and for Kent Co., Mich. (My commission expires Jan. 12, 1931.) MICHIGAN TRADESMAN October 10, 1938 CLASSES OF SHOE CHAINS. The retail shoe business has prob- ably felt the pressure of the chain store more than any other. But in this field. as in the others the old truism. asserts itself that what spells disaster for the incompetent storekeeper spells opportunity for the retailer who will adopt—and possibly improve upon— the things that have made the compe- tition successful. The first is the manufacturers’ out- let, existing to build prestige and busi- ness for the maker. The appeal of this class is not price, as manufacturers cannot afford to offend their other re- tail outlets. Stores of this class cover the entire price range. The the retail chain de- veloped by a successful individual deal- er. Some of these organizations are powerful enough to compete on even terms with large national chains, even in the low price field. The third group consists of the Na- tion-wide chain stores which consume the entire output of several factories. buy a part of the output of others at a close margin or put their own name on whatever shoes they can purchase at a good price. These stores seldom go above the $5 and $6 limit. With chain stores, mail order houses and house-to-house canvassers pound- ing away on the price appeal, many shoe retailers have concluded that-peo- ple want cheap merchandise. But the moment they drop into direct com- petition with the low-priced chains, they leave themselves wide open for attacks against which they have no adequate defense. “Sales Management” says on this subject: The sad experience of many inde- pendent retailers who have attempted to compete with the chains on their own battlefield should convince others, it would appear, of the futility of fol- lowing such a course. The Tradesman has successfully per- suaded a number of dealers that it is hopeless for them to try to outsell the second is large chain stores by offering shoes at the same price. We explain frankly to the merchants that the chain stores often can give better value in four dollar shoes than any independent mer- chant. Take a chain which conducts a hundred stores. It can buy a factory's entire output and sell it at prices that are less than the independent dealer pays. With this situation, the independent dealer’s best bet is to feature quality shoes, and go after the trade of peo- ple who are perfectly willing to pay eight or ten dollars for a real pair of shoes that will last three or four times as long as the four dollar shoes. SHORTENING THE CAMPAIGN. We have all manner of investigations by our legislative bodies to curb cam- paign corruption. These attack only what openly appear to be the causes. There is a hidden cause which has not been reached and this is the length of the campaign. The chief attempt to occasion reform has been directed to the regulation of campaign expenses, yet the fact remains that no one cause is more responsible for the waste and misuse of campaign appropriations than the delay between nomination and election. While it may be desirable that many forms of our political life be main- tained as established by custom, gov- ernmental methods if antiquated should not be retained chief, because they have been established by usage. . We must concede that a_ political campaign is a process of public educa- tion in the qualifications of the candi- dates and in the issues of the campaign itself. With the higher intelligence of the American people directed toward perfection in organization and with the airplane, the automobile and the radio so fully penetrating into every part of the country, however inacessible, a vi- tal change in our campaign methods is warranted. We should alert our meth- ods for the instruction of the voters to correspond with the modern rapid habits of life. Why have a lingering and delayed campaign when all methods to-day are rapid? When everything else is moving fast, why have this slow political can- vass? This five months’ delay involves a needless repetition of effort by high- priced organization workers of both parties and is a direct detriment to the business conditions of the country. BEWARE OF THE MOON. We have had the Yellow peril, the Red peril and many others, but all of them parison with the danger that threat- combined are nothing in com- ens us from our Own moon. The warning comes from Sir Oliver Lodge. As everybody knows, the earth threw the mocn into space some mil- lions of years ago—the exact date is a bit indefinite. But it didn’t hrow it far enough. If it had hurld what the poets call fair Luna clear out of the solar system, all would have been well ex- cept for the inconvenience of an un- broken succession of moonless nights. The earth would have gone on revolv- and the would have done its revolving around ing around the sun moon some other object than the one which gave it its start in the cosmos. But by an unlucky turn of fate the moon was thrown just far enough to enable it to revenge itself by bumping into the earth when it got good and ready. Only a few more million years and this old planet will experience the jolt of its life. Long however, there may be a similar one between Mars and its moon. It is to be hoped that astronomers will be on the job when that interesting event takes place, so that we may know just what to expect when our own jar comes. The Edison of that day will doubtless manage to devise gigantic shock absorbers so that nobody will be seriously injured. And, of course, all the talking movies will reproduce the occurrence both visibly and audi- bly in their news reels the next day. before this collision occurs, HOSIERY LENGTHS IN DOUBT. The general adoption of the standard lengths for women’s hosiery recom- mended ?by the National Association of Hosiery and Underwear Manufac- turers may be more difficult to bring abou than was at first supposed. Be- fore it can be done successfully, con- tends one of the organization’s prom- inent members, there must be a stan- dardization of production methods. It is the contention of this member that a stocking made on a full set of needles and finished 30 inches long will be different, even though knit the same length, from one made on a bar from which part of the needles have been It is further contended that a 29-inch stocking, made with the num- ber of courses to the inch required to produce a satisfactory fabric, would be long enough for almost any woman. Comparison of this type of stocking with cthers finished the same length and applied to the same model, how- ever, show that the latter will draw down an inch to an inch and a half lower on the leg. This, it is held, is due to the narrow knitting of the lat- ter. That women themselves do not know what length suits them best is removed. shown by enquiries made by this mem- Some women of average height, he reports, say that a 30-inch stocking is too long; others that it is not long enough. His that the proper length of hose is one of indi- vidual preference, and that with many women it depends to a great extent on the type of skirt and undearwear worn. ber. conclusion is SHIPPERS SEE GAIN. With a pronounced gain in business activities ushering in the new quarter, the outlook in industry has become a good deal cheerful. Looking ahead, the local committees in various that co-o-perate with the railroads estimate that car requirements for the final quarter will exceed those of a year ago by 4.9 per cent. Only five of the twenty-nine classes of com- modities expect to have smaller car- loadings, while the automobile industry counts on needing almost 30 per cent. more in the way of shipping accom- modation. As a fitting preliminary to this fore- cast comes the latest report on car- loadings for the week of Sept. 22, show- ing a level which is the highest so far this year.. The loadings were over the same week last year but under those in the 1926 period. Employment in the automobile in- dustry at Detroit has dropped a little. but it is still 50 per cent. over a year ago. September output, reports indi- cate, was up to the August level, al- though a seasonal reduction is usual. Building operations overcame the Aug- ust decline by jumping ahead 27 per cent. and the contract awards last month ran 17 per cent. over the total for those in September last year. Ap- parently, high money is not a restrain- ing influence as yet. The steel business is marked by heavy bookings, length- ening deliveries and added price strength, according to the organ of the industry. more industries COTTON, SILK AND WOOL. The primary cotton market is some- what quieter, but enough volume has been sold ahead in printcloths, for ex- ample, to make it doubtful whether the plan of curtailing a week this month will be carried out. Only in the sheet- ing division does the proposal find favor. Finished goods are very active and spring wash goods are selling in better volume than for some time past. September proved to be a_ banner month. The figures on the raw silk move- month indicate a drop in deliveries from September, 1927. The reduction was 2,310 bales. Producers complain of low prices of goods and the advance in the raw material has not helped matters. A leading line was opened for spring at about the same price levels as for fall despite the rise in silk. Plain colored goods as well as prints were emphasized. ment last The London wool sales closed last week at levels from 10 to 20 per cent. under the July closing. Only in fine crossbreds was the decline as little as 7'*4 per cent. Withdrawals were heavy, but toward the end sellers were more receptive to bids. The goods market is concluding its fall season with about the best action it has seen in some seasons. The men’s wear lines opened for spring have brought fair volume on staples and semi-staples, but fancy goods have only been sampled as a general rule. DRY GOODS CONDITIONS. While warmer weather had some- what the effect of checking the high level of activity that had developed in retail trade, the volume of business this week is reported as satisfactory. Store executives look for sales to fluc- tuate pretty much with the thermome- ter at this time of the year. Seasonal purchasing of apparel is less brisk but, on the other hand, buying of small wares continue to gain in volume. Opening of the football season has brought a spurt in sportswear. In the wholesale merchandise mar- kets the reorder demand set in motion by the spell of cool weather is quite well maintained and there is high ac- tivity in certain branches with short- ages developing here and there. Man- ufacturers look for a certain quieting down in business if temperatures con- tinue mild, but the strengthening of demand so early in the season has had an excellent effect on most markets. ON AN EQUAL FOOTING. The independent retailer is on an equal footing with the chain store. Ac- curate and modern accounting will tell not only where the retailer stands, but it will tell what and when to buy, the rate of turnover and the mark-up necessary for profit. It will point to dead stock that is taking up room and tying up investment, While the mark-up on merchandise is limited in its upward trend by com- petition, it is also definitely limited in its downward trend by accounting figures. The cost of doing business, as well as the cost of merchandise, must be taken into consideration be- fore profit is available. It is difficult to place sufficient emphasis on the im- portance of knowing all those varied factors of merchandising which only an accurate accounting system can re- veal, Se October 10, 1928 OUT AROUND. Things Seen and Heard on a Week End Trip. If the foliage of the trees, vines and shrubs was ever more beautiful than it was last Saturday I fail to recall it. Nature has certainly done her best this season to wind up the summer with a glory of color and a majesty which surpasses anything man can do by the pencil of the artist or the brush of the painter. At Sparta the reconstruction of the general store building of A. A. John- son & Co. is much in evidence. The changes being made will result in a thoroughly up-to-date mercantile estab- lishment, far in advance of mercantile houses usually found in a town the size of Sparta. At Kent City I learned that Earl Jones, who was connected with W. R. Roach & Co. for several years, pro- poses to pull up stakes and engage in the canning business at Mt. Vernon, Wash. The place named is a city of 16,000 people, sixty-five miles North of Seattle and forty miles South of Bell- ingham. Mr. Jones is selling his house- hold furniture, but proposes to retain his home at Kent City. Casnovia business interests have so shaped up as to present a one-store town, which I think is the right idea for a place of that size. There is one bank, one produce house, one grain and feed mill, one general store, one drug store, one hardware store and one meat and grocery store. These stores are so well balanced that they can meet the requirements of the trade tributary to the town with care and thoroughness. At Newaygo I learned that the new cement plant will soon be under con- struction near Charlevoix and will be owned and operated by the Newaygo Portland Cement Co. The plant will be located on Lake Michigan. of undertaking to maintain a dock, which would probably be damaged by the ice every winter, the company will dredge out a slip, which the vessels of the corporation can enter to discharge their cargoes of coal and take on car- goes of cement. It will require more than a year to complete the construc- tion and equipment of the building. In- stead of shipping cement in bags, it will be transported in bulk. I was sorry to learn that a contro- versy had arisen between Charles H. Hilder, proprietor of the Valley Inn, and Mr. Manning, the former owner, over the conditions attending the transfer of the property. Mr. Hilder alleges misrepresentation on the part of the former owner and has started suit in the Newaygo Circuit Court to set aside the sale. I have not a well defined opinion as to the merits of the controversy, which I should very much like to see settled out of court, instead of by resort to the law, which is al- ways an expensive avenue of either seeking or securing justice. This statement may strike the long- time readers of the Tradesman as a little peculiar when they recall that I have expended nearly $100,000, direct- ly or indirectly, in prosecuting and de- fending suits which could not be set- Instead MICHIGAN TRADESMAN tled out of court without a surrender of the principle involved. This, I have never consented to do, because I be- lieve that when a great question is in- volved—vital to the well-being to either man or people—it can never be settled until it is settled right. Henry Watterson admirably expresses my thoughts along this line in the follow- ing paragraph: I would compromise war, I would compromise glory, I would compro- mise everything at that point where hate comes in, where misery comes in, where love ceases to be love, and life begins its descent into the valley of the shadow of death. But I would not compromise Truth. I would not com- promise the Right. I am called upon every week to pass on the merits of claims against mer- chants who were inveigled into sign- ing orders, notes or trade acceptances to cover purchases from sources un- In some cases the goods are never shipped, but the signed obligations turn up in the hands of an alleged “innocent third party,’ who insists on payment, usually through a shyster lawyer who frequently employs threats which are clearly actionable. I have no excuse to offer for a merchant who deliberately walks into a trap of this character, prepared by designing villains who ought to be playing check- ers with their noses—behind the bars— but if I find a signature is obtained by fraud or misrepresentation, I invari- ably advise that the victim stand pat and refuse to honor the obligation ex- cept at the end of a lawsuit. I have invariably found local juries inclined to deal very generously with defendants who present their cases in such a man- ner as to bring out clearly the details attending the securing of their signa- tures by deceit and chicanery. For the thousandth time I think I ought to warn my mercantile friends to cut short any interview with a sales- man as soon as they are asked to sign any order, note, contract or trade ac- ceptance. Any merchant who is in good standing can obtain all the goods he requires without entering into a formality of this kind. The fact that these things are suggested proves con- clusively that, nine times out of ten, the salesman is undertaking to foist a chenanigan game on the merchant. I presume some of my readers will be annoyed—perhaps_ disgusted—at my frequent warnings along this line, but if they could see the plaintive appeals for assistance I constantly receive from my mercantile friends they would free- ly forgive me for the frequency with which I sound this note of alarm. known to them. The chaps who pursue this sort of piracy are particular to select a time of approach when the merchant is very busy with customers or company or when he is hurrying to get away to his luncheon or to close his store at night. The approach is usually very enticing and the signature is solicited “just as a matter of form,” so the merchant foolishly attaches his name to the document presented to him without giving it the thought he should. In nine times out of ten he signs without reading what he is asked to sign. At the Fremont Canning Co. I found a new concrete stack being erected. It will be 150 feet high and 17 feet wide at the base. I was informed the com- pany has enjoved a most prosperous summer and autumn season. It was working on red kidney beans when I called Saturday. I heard much talk on the street re- garding some recent accomplishments of W. J. Branstrom, the noted lawyer of Fremont, who made a remarkable record in convicting criminals while prosecuting attorney and who _ has made an equally remarkable record in clearing criminals since he retired from the office of public prosecutor, which was entirely voluntary on his part, due, he explained, to the fact that he could make more money defending crooks than by prosecuting them. Money is a good thing to have, if honestly earned and wisely expended or invested, but I cannot help feeling that this is a case where a man of bril- liant mind and unusual legal ability placed good citizenship and the God of Mammon in opposition and decided to cast his lot with the latter. sorry to see a man with Mr. Bran- strom’s remarkable attainments make such a choice. T am It is contrary to public policy, contrary to good citizenship and is not calculated to advance the good of the community. For some years Newaygo county was called upon to prosecute fewer criminals, in pro- portion to her population, than any other neighboring county, because it came to be understood by the army of evil doers that the prosecuting attor- ney of that county was so alert and resourceful that he enjoyed a remark- able record for securing convictions. When Mr. Branstrom forsook the peo- ple and practically entered into a con- spiracy with criminals by placing his great talent at their disposal, he un- doubtedly put more money in his purse, but he opened the door for an influx of the criminal element to his county, thus becoming a civic liability instead of continuing as the greatest civic asset the county ever possessed. Mr. Branstrom will probably make light of my observation or treat it with contempt. If he takes it seriously and wishes to make reply thereto, the col- umns of the Tradesman are open to him in welcome. I have watched the careers of so- called criminal lawyers—meaning law- yers who make a specialty of defend- ing notorious criminals—for more than fifty years and have carefully noted the outcome. Constant contact with men of criminal instincts by heritage or association appears to cause their legal representatives to lose their hold on both religion and morals. Take the case of Clarence Darrow, for instance. He originally believed in a God and led an apparently moral life. Contact with men of the underworld has caused him to lose his faith in God and a hereafter. He now poses as an atheist and is doing all he can in all the ways he can to drag other men down to his own level. In the October issue of the Forum he has a strongly written ar- ticle on the Myth of the Soul, in which he maintains that man’s. cherished opinion that there is a hereafter has no foundation in fact; that after death 9 silence rules supreme in the eternal darkness of endless space. [I am sorry for any man who entertains such opin- ions, but no man who has done the things Clarence Darrow has resorted to in order to clear notorious criminals would have any place in the heaven I want to go to when I lay down the cares and responsibilities of this life. The same result followed the career of John VanArman, the great criminal lawyer of Chicago more than sixty years ago, the man who defended—in association with the late D. Darwin Hughes—the Manistee banker who was finally acquitted of murder after several trials, Mr. VanArman was a I think he was born, reared and studied law in Mar- shall, attained a great reputation as a pulpit orator, although he was only a layman. In later years, after devoting his life to the defense of notorious criminals, native of Michigan. During his younger years he and resorting to methods which no high minded lawyer would use, he be- came an avowed infidel. The same is true of several noted Jewish lawyers in New York and Chi- cago who espoused careers as criminal lawyers. They all left the synagogue and the faith of their fathers handed down to them directly from Moses. All of which goes to show the truth of the old statement that a man cannot handle pitch and not be defiled. Mr. Branstrom occupies a unique position in the town of his adoption. He is a Christian gentleman and a leader in the activities of the Congre- gational church. He stands high in social circles. His name stands at the head of all social activities and move- ments for the betterment of the com- munity. His word is as good as a bond. As a lawyer, he has already achieved a State-wide reputation. Why sacrifice all these advantages which he has attained by patient and painstaking effort and start on the downward road to ruin by lending his remarkable tal- ents to the defense of men who ought to be behind the bars for the protec- tion of honest men and the safety of the community? Learning that the cement road on M 20 was completed, I returned home from Fremont via Muskegon, finding eleven miles of twenty foot cement be- tween Twin Lake and North Muske- gon. 3efore reaching the latter I counted twenty-three oil and gas wells —some of them within a few feet of each other. I do not know whether this nearness is due to greed or other- wise, but certainly such crowding will not be conducive to lengthening the supply of the rich deposits of oil which Nature has been creating for a thou- sand years for the use and benefit of mankind, The recent visit of Gaius W. Perkins, Sr., to this city, where he was born and where he resided for about sixty years, recalls an incident in his official career which occurred here about fifty years ago. Mr. Perkins was President of the Board of Education. During his term of office it was disclosed that the secretary of that body was a defaulter to the amount of $4,000. The man who had proved false to his trust was a German citizen who had an interesting 10 family of boys and girls. He was un- able to make restitution, but eight Ger- man citizens who learned of the mat- ter and hated to see so large a family of children disgraced, went to Mr. Per- kins and offered to make up the short- age if he could give them positive as- “surance that the disclosure and settle- ment would not be published in the daily newspapers. Because I was a newspaper man and a friend of Mr. Perkins, the latter came to me for ad- vice and assistance. I told him the only way to suppress the matter would be to tell the newspapers all about it. He was somewhat taken back at my suggestion, but decided to act on my advice. Together we went to the re- sponsible heads of each of the four dailies then in existence and explained They all agreed to the arrangement, the money was paid over to the city, the obligation was cancelled and the man responsible for the trouble lived many years without fear of ex- posure, Some people still think the way to mention of their ill- doing is to keep it from the Not so. Newspaper men are human, like the rest of us. If they get it into their heads that something is being concealed from them which the situation. suppress any news- papers. they ought to know about and play up in their newspapers, they usually find a way of locating it; but if the evil doer can give a good reason for the sup- pression and goes to the newspaper man in a frank and manly manner, he can usually accomplish his purpose. E. A. Stowe. —_—_—__.- > __ Items of Interest To Grand Rapids Council. Mr. and Mrs. Walter L. Lypps drove to Albion last Sunday and spent the day with their daughter, Marion, who is taking a two year course in Albion College, preparatory to entering North- western University, where she will complete a university course and spec- jalize in music. Walter 5S. Past Grand Counselor, was handing out the cigars Lawton, to his friends while wearing a broad smile, and whispering that there was a reason for this unexpected generos- ‘ confided to the scribe that he, too, had joined that itv, and under pressure ever increasing army of benedicts, on Sept. 12 by promising in the presence of witnesses to love, honor and obey Mrs. Nellie May residing at 813 Ewers. They are Lake Drive, but con- template building a very modern bun- galow in East Grand Rapids in the Spring of 1929. Brother A. R. Luther is reported to be in the Government hospital at Day- ton, Ohio. He will have to remain for a period of two months to get in con- dition for an operation. He is quarter- ed in Co. No. 1 barracks, at Dayton, and if any of our members are in Day- ton within the next two months, with- out fail call and see Brother Luther. Remember that spending two months getting ready for an operation is much longer time than spending two months gaining strength after an operation. The Salesmen’s Club of Grand Rap- ids will hold their first dance of this season next Saturday evening at 7:30 MICHIGAN TRADESMAN p. m. in the new U. C. T. and K. of P. hall on the top floor of the building occupied by the Bishop Furniture Co. This party will evidently be a real “knockout”. The orchestra of Dude Dietrich will furnish the music, which is a good recommendation for the mu- sic. During the rest periods they will be entertained by Ollie Woods’ enter- tainers and other acts from the vaude- ville houses in this city. At 11 o’clock an excellent supper will be served by the representatives of the H. J. Heinz Co., with their fifty-seven varieties. Now you would expect to pay at least $3 per couple for an evening’s enter- tainment of this kind, but here is the big surprise—it will cost 50 cents per person to attend this party and par- take of everything provided for a first- class party and entertainment. R. W. Radcliffe, who has done much work in the dual role of President of the Salesmen’s Club of Grand Rapids and Chaplain of United Commercial Travelers, Council No. 131, has also done much work for his company, the United Sanitary Specialties Co., of Chicago. In a sales contest that ex- tended through the month of Septem- ber among the individual salesmen, 160 in number, and several of them in large centers of population, like Chicago, New York, Pittsburg and other me- tropolitan cities in the United States. He surprised them. It was interesting to note that at the close of the contest when the totals were all tabulated from all over the United States they showed that the Michigan territory, which is referred to as the country territory in the office of the company, worked by Brother Radcliffe, had finished in fourth place, among 160 territories, which is not as good as first place, but a wonderful record at that. “We all congratulate him on his sales record, and the sportsmanship he showed at the finish. Albert E. Atwood and wife will leave Grand Rapids Thursday on a business trip through the West, for Mr. Atwood and Mrs. Atwood will vacation and visit friends and relatives in Chicago until his return. Brother Atwood holds a very responsible position with the H. J. Heinz Co. and his trip will take him into Nebraska, Colorado, Utah, North and South Dakota. Frank Starkey, who sells the Kings- bury hat line in Michigan, has recently moved into a beautiful new home, lo- cated at 1521 Lyon street. The dance committee of Council 131 was re-organized recently, owing to the chairman being out of the city on extended trips of several weeks each. F. W. Walter, living at 418 Griggs street, has accepted the chairmanship of the committee and has named the following assistants: P. E. Schmidt, H. A. Coleman, Charles Ghysels, J. C. Laroway, William Dineen, W. D. Dun- bar, and W. S. Riggs. Grand Rapids Council continues to attract high grade men to its member- ship and activities. It is highly in- teresting to know how varied and un- usual have been the experiences of many of our members. Our new mem- ber, Herbert S. Eastwood, living at 128 Home street, Grand Rapids, has had almost a romantic career and is still a very young man. He enlisted in the 6th Ohio regiment from Toledo, Ohio, and saw service in the Spanish- American war. He also held a com- mission of First Lieutenant in the Re- serve Engineers during the kaiser’s war. As a salesman we would all like to equal his record. He sells Campfire Marshmellows in the State of Michi- gan and during the first month he was with their sales organization, was at the head of the list of men who cover the U. S. His hobby is his family and Boy Scout work. Another new man who will bé a leader among us in a short time was initiated at the last meeting on Oct. 6. His name is Howard W. Carsten who represents the Usona Manufacturing Co., Toledo. He resides at 931 Third street, Grand Rapids, and covers the State of Michigan, selling ““Kwik-Lite” batteries. He is unattached (matri- monially speaking) and is a successf{ui fisherman and hunter and_ between seasons plays a very good game of golf. Another man made a mighty good impression upon the members present during the initiation was Clyde D. Hamacher, living at 139 Congress street. He represents the National Mattress Co., of Grand Rapids, in Western Michigan and states he puts them all to sleep and guarantees them good night’s rest. He has not as- sumed any heavy domestic responsibil- ity as yet, is interested in sports and “shoots” a good game of golf when he has to extend himself. W. S. Riggs, who was under the care of a physician for one and a half weeks, due to injuring a foot by drop- ping an automobile jack upon it, is again circulating among his friends and his injury is almost forgotten by him. Brother W. T. Ward, who sells print- ing equipment and supplies for the Merganthaler Printing Co., of Brook- lyn, N. Y., has been very ill for the past two weeks, requiring a special nurse. He is much improved as this is being written, but he will probably be confined to the Rowe Hotel, which is his headquarers as well as his home when in Grand Rapids. i. 1. 2.22 ___ Give and Take. There is one thought further, our business concerns the business of near- ly everyone else in the United States. We cannot always expect to be receiv- ing and never giving. We cannot al- ways be thinking only of our own in- terests, we must determine how we can all be of service to our patrons, and by so doing, without being a nuisance or impertinent, we can do more to establish a good public relationship than many of us think; a little kind- ness, a little thoughtfulness; a friendly discussion ‘of the patron’s problem, some suggestion or advice you can give him, he will remember that long after he has forgotten all about the routine of his relationship with the railroad company. Paul Shoup. —_— Oe OO Realizing our ignorance about how to tackle a job may put a dent in our conceit but it is the stepping stone to knowledge. Lozier. October 10, 1928 [rico Art MetalRADIATOR COVERS Shields and Enclosures With Humidifiers Keeps walls and celings clean. Save drapes and curtains. Serve as seats or shelves. Prevent colds and other diseases. @ i mh | om a pe Sus Hii ee Dealers Everywhere Send for Illustrated Booklet ART METAL RADIATOR COVER CO. 25 LaGrave Grand Rapids, Mich. Mail This Coupon Today Art Metal Radiator Cover Co. Gentlemen: Send illustrated book- let and full information about Trico Radiator Covers. Name os AGarese 2 Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. Link, Petter & Company (Incorporated ) Investment Bankers 7th FLOOR, MICHIGAN TRUST BUILDING GRAND RAPIDS, MICHIGAN Henry Smith FLORALCo, Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 COCOA DROSTE’S CHOCOLATE Imported Canned Vegetables Brussel Sprouts and French Beans HARRY MEYER, Distributor 816-820 Logan St., S. E. MICHIGAN GRAND RAPIDS, oS Nl Dieters # i 3 i ¥ ~% egress ——= RETIRE TT TR ct 4 RATE oy SERRE by { i ‘ aay nacre PTE A October 10, 1928 MICHIGAN TRADESMAN 11 THE GOLDEN RULE. It Will Bring About the Peace. Those who have given consideration to the great strides our country has made in everything that has contribut- ed to the National advancement in all lines of endeavor, those who have noted the position the United States has attained among the nations of the world and by comparison have realized the advantages and opportunities open to every individual, if they have been looking for the cause would no doubt claim that this condition is due to the abundance of our natural resources, the character of our citizens, and ou7 form of government, Era of Without minimizing these advantag- es it might be well to consider that other countries have citizens equally capable in any event, many who come over to this country show as “much ability in the various lines of endeavor they take up as any of our native sons; other countries have natural rescurees and forms of government unde~ wich they should be able to take advantage of the ability of their citizens and thea resources to develop a better and more prosperous condition for their people. To whatever extent this is true, the question which immediately presents itself is, Why have they failed? What vital thing is it they lack which we have? If we have it, can we keep it? The human race has inhabited the world for untold ages and there have been various forms of government and many degrees of advancement in the civilized countries, but history fails to give us any account of new countries being settled save for conquest or for the purpose of despoiling the conquered except by the original settlers of this country. Surviving all the vicissitudes and trials out of which came our pres- ent government was the one idea which has slowly grown and developed, that every one should have the same op- portunity, the same privilege of re- ligious belief as any other: in other words, while all the people did not think alike, the great underlying prin- ciple was to believe in and follow the Golden Rule, really to “do unto others as you would have them do unto you.” As the years went by, built upon this foundation, the business conscience of the Nation adopted it as its slogan, but called it “approved business methods,” and under it the youth of the Nation accepted and assimilated it into its sports under the slogan “play the game.” For various reasons millions of people were drawn to take up their residence here where this ideal, based upon the Golden Rule, had taken such a hold upon the country that liberty, equality, and fraternity was the rock upon which the government rested. As this sentiment grew and strengthened, it made itself felt in the way business was done, the way the games were played, and while the large majority do not go so far as to say that if you do not believe in the Golden Rule and are not trying to live up to it you are not a good citizen, nevertheless as a sub- stitute they do say, “You must em- ploy approved business methods in your business, and outside of business, in your sports and intercourse with your associates, you must play the game.” It has been these approved business methods which have enabled business to make the strides it has, which have expedited in various ways the building up of the country to take advantage of these resources, and which through confidence in the in- tegrity of others have developed a system of credit that has no equal. No other country has the facilities for doing business that we have, be- cause their methods do not rest upon the same foundation. They do not grasp the great basic principle of the Golden Rule under which this country is carrying on, based upon liberty, equality, and fraternity, demonstrated in approved business methods and the slogan, “play the game.” To whatever extent any line of business has failed, it will be discovered that the founda- tions were not laid upon these prin- ciples, or they had refused to adopt them. Experience has shown that the more nearly business can bring itself up to the approved standards the more secure will our prosperity be. This I think is the basis of the prosperity that has come to us and which is lacking elsewhere. England and perhaps Hol- land are the only other countries that approach this ideal or would under- stand the idea back of the expression, “playing the game.” The Chamber of Commerce of the United States, the federation of Ameri- can business, is our greatest exponent of approved business methods founded upon the Golden Rule and under its leadership business is gradually being brought under the unwritten law. This is the vital thing; this unwritten law, which has come to be accepted by such a large percentage of our people, is the great basic principle upon which our prosperity has been built. To keep it is of the utmost importance. have the welfare of the country at heart should see to it that the principle Let the churches abandon much of their creed for a more unified presentation of the Golden Rule, to the end that an even greater number will come to a realiza- tion of the principle that the Golden Rule is the proper basis of all sound business and good sportsmanship, that to be a Christian is no bar to being a business man, a sportsman, or any Those who is fostered and strengthened. worth while man. There is nothing, we believe, which distinguishes this age from past gen- erations or America from most of Eu- rope more than this same conception which makes religion contribute to life in all its phases. We are not to be taken out of the world, but to be kept from the evil that is in the world. To show how simple religion is, we may cite Christ's dealing with men as examples. On one occasion a lawyer asked Jesus, “Master, which is the great commandment in the law?” Jesus said, “Thou shalt love the Lord, thy God, with all thy heart, and with all thy soul, and with all thy mind. This is the first and great command- ment. And the second is like unto it, Thou shalt love thy neighbor as thy- self.” On these two commandments hang all the Jaw and prophets.” ‘When the question was asked, “Who is my neighbor?” Jesus replied by tell- ing the story of the man who fell among thieves on the Jericho road and was rescued by the Good Samaritan. The wounded man no doubt was a Jew, and all Samaritans were supposed to hate the Jews. So the kindness and service rendered the Jew by the Samaritan was an illustration of the Golden Rule. We would have less trouble with religion if we gladly obeyed the clearly understood commandments of God in- stead of seeking to solve the myste- rious riddles of the Golden Rule is one of those plain, un- mistakable sayings of Christ which if obeyed wil! bring to the world the era universe. The about which the angels sang at Christ's birth, ““Peace on earth, good will to Albert W. Harris. —_—_++.>____ Slogans Adapted To Meat Business. Our meats aren’t good—they’re bet- ter than that!—Genal Meat Market, Oshkosh, Wis. Buy at low prices, yet with the men.” guarantee of fine quality-—American Meat Market, Michigan City, Ind. Buy all your foods at 5 South Broad- way.—S &.K Markets, Aurora, Hl. The store you'll like—La Boda Bros., Lansing. Every item a_ guaranteed saver.—S & K Markets, Harvey, IIl. Save money Snap into these bargains! money and get good meat!—Pusch & Miller, La Porte, Ind. Where you buy the best and pay the least.—Plummer’s, Kokomo, Ind. Let our market be vour market and you are sure to save on all your buy- ing.—Buehler Bros., Keokuk, Ia. “Above all things truth beareth away We tell the truth in our Rich- the victory.” advertisements.— Buehler Bros., mond, Ind. Meats that please-—Thomas Quality Market, Kewanee, IIL. It pays to buy good meat.—Univer- sal Meat Markets, Madison, Wis. Quality remains when price is for- gotten—Buehler Bros., Richmond, Ind. Eat beef, it is cheaper than pork— also healthier —Sanitary Meat Market, for’ 4:30 a. m. to 7:00 p. m. 4:30 a. m. MICHIGAN BELL TELEPHONE CO. Long Distance Rates Are Surprisingly Low For Instance: or less, between 4:30 a. m. and 7:00 p. m., You can call the following points and talk for THREE MINUTES for the rates shown. points are proportionately low. From GRAND RAPIDS to: Pate BUFFALO, WN. Y. $1.80 CEDAR RAPIDS, IA. 170 EVANSVILLE, IND. 1.95 LEXINGTON, KY. 1.85 LOUISVILLE, KY. : ne 1.89 NIAGARA FALLS, N. Y. 1.80 PITTSBURG, PA. - 1.23 QUINCY, IA. oo 1.99 FOCHESTER, N. Y. 1.93 WARREN, PA. _-_- . 1.80 The rates quoted are Station-to-Station Day rates, effective Evening Station-to-Station rates are effective 7:00 p. m. to 8:30 p. m., and Night Station-to-Station rates, 8:30 p. m. to A Station-to-Station call is one made to a certain telephone rather than to some person in particular. If you do not know the number of the distant telephone, give the operator the name and address and specify that you will talk with “anyone”’ who answers at the called telephone. A Person-to-Person call, because more work is involved, costs more than a Station-to-Station call. The rate ona Person-to- Person call is the same at all hours. Additional rate information can be secured by calling the Long Distance operator Rates to other Day Station-to-Station 12 FINANCIAL New Rate Spread Recalls 1919. After sticking together for several years, interest rates on time money and commercial paper in 1928 have de- veloped a spread that has no parallel since 1919-1920. observation on the present credit posi- This very significant tion is part of a thesis developed by the Federal Reserve Bank at New York in its October bulletin to-day. In 1919 as in 1928 the separation in rates on security loans and those on commercial paper accompanied certain conditions essentially similar—a rapid expansion in security leans anda diminishing supply of gold reserves. The recent rise in ninety-day time money to a level around 7% per cent., with four to six months commercial paper at 514 per cent.—both rates were about 4 per cent. a year ago—has de- veloped largely from the rapid increase in security loans at a time when gold was moving out. The similarity in the comparison ends here. In the earlier period this spread in the two sets of interest rates was ended by a rise in commercial paper rates to the level of time money. It was this latter advance in commer- cial paper rates that finally broke the stock market definitely, rather than the The market frequently ignores 2 rise in interest advance in time money. rates affecting itself so long as the charge on business funds remans un- disturbed. It always fears any devel- opment threatening to curtail industrial activity. The extremely unfortunate rise in commercial paper rates referred to in the early period was, as the Reserve bank itself says, “caused by conditions that are not present in 1928.” Com- mercial borrowings in 1920 went to a level abnormally high as a result of an inflation in commodity prices and an accumulation of inventories. This dis- astrous wave of commodity inflation tied up bank funds, and, under the strain of meeting the demands made upon it by members, the Federal Re- serve system's reserves fell virtually to the legal minimum. Whether the future will bring a fresh venture in inflation remains to be seen, but the Reserve bank is correct in stat- ing that thus far “in 1928 there has been little evidence of commodity price inflation or accumulation of inven- tories.’ The reserves of the system have been drawn upon heavily, but they stand even now comfortably above the minimum requirements of the Reserve banks “so that the Reserve banks are still in a position to supply reserve funds for necessary credit de- mands.” Paul Willard Garrett. (Copyrighted, 1928.) ——__~»>-_ > ——_ Strong Difference Between Present and 1919 Bull Markets. Raw material prices still hover around the year’s high set early in July but last week’s moderate decline stands as a fresh reminder that the stock market is not threatened by any inflationary wave such as finally swept the 1919 market down with a ven- geance. If we may judge by the sensitive in- MICHIGAN TRADESMAN dex of twenty basic commodities at wholesale computed by the Federal Reserve Bank at New York, prices, notwithstanding a very nice apprecia- tion since early spring, stand under the level of a year ago. That does not look like commodity inflation, so much to be feared when speculative forces are turned loose. All prophecies of in- flation in this vital point in the eco- nomic structure have gone wrong. It is the essential difference between the positions of the bull market now on and that groping for a top at this time in 1919. What finally broke the bull market in stocks of this earlier period was not the rise in call money to a 30 per cent. level, or in time money to 8 per cent. It was rather a rise in the charge for commercial funds to 8 per cent. by the fall of 1920. The market is not so much concerned over the rates on se- curity loans as those on business loans. The reason is obvious. It may be il- lustrated by a reference to 1919-1920 conditions. By this time in 1919 the Reserve bank’s index of twenty basic com- modities had risen to 210 (taking 1913 as 100)—a ievel substantially higher than that of 142.5 reported for last week. Perhaps the 1920 troubles might have been avoided had the in- flationary wave stopped there. They could at least have been moderated. But in less than a year, by July, 1920, this same index shows that prices had climbed to a new peak in history at 296. This unprecedented rise from a level already high paved the way for a collapse in the house of cards. Whether the present era of indus- trial prosperity will proceed normally or be brought to an end eventually through a repetition of the 1919-1920 errors, remains a real puzzle in the minds of many economists. Whatever develops it must be admitted that no evidence of disaster through an infla- tion of commodity prices can be de- tected yet. Repercussions unfavorable in char- acter doubtless will result if the pres- ent inflation in stock market values continue long enough, but—and of this there is no doubt—an inflation in mar- ket prices involves fundamental busi- ness conditions for the country in no such way as an inflation in commodity values. It is a strong feature of the 1928 situation, fully recognized by those in the financial district who look beneath the surface for their interpre- Paul Willard Garrett. (Copyrighted, 1928.) ——_+-+___ High Rates May Delay Offerings of Securities. For the second time this year the securities markets have had to with- stand the shocks of a rise in call loan rates to 10 per cent., the highest level reached since 1921. What the effect will be on stock and bonds at this time is a question as puzzling to Wall Street as to the rest of the country. Some apprehension is felt among bankers, although they admit the out- look for business remains promising. High rates for money may tend to re- tard new financing operations, how- ever, as was the case in July and tations. October 10, 1928 GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank “‘The Bank on th Square” Only When Helpful THE “GRAND RAPIDS SAVINGS BANK” feels it is “SERVING” only when the things it does for its customers are helpful to them in their financial affairs-- business or personal. Rendering banking service along broad and constructive lines for 56 years has established this institution in the confi- dence and esteem of business houses and individuals throughout all Grand Rapids. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home’’ “AUDITS -SYSTEMS-TAX SERVICE” LAWRENCE SCUDDER & Co. ACCOUNTANTS AND AUDITORS 924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH. 313 PECK BUILDING, KALAMAZOO, MICHIGAN 452 W. WESTERN AVE., MUSKEGON, MICH. New York - Chicago - St. Louis - Washington - Philadelphia - Boston Merchants Life Insurance Company RANSOM E. OLDS WILLIAM A.WATTS e Chairman of Board President Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents October 10, 1928 MICHIGAN TRADESMAN 13 August, when the volume of this busi- ness was appreciably below that of last year, Pointing out new offerings were about $500,000,000 smaller in July and August than in the same months of 1927, with railroad and foreign bor- rowings especially small, Halsey, Stu- art & Co., Inc., in the firm’s quarterly investment review, takes an optimistic view of the situation. “The significant thing about all this, however, is that it reflects no basically unsound condi- tions in business and industry,” says the review. “Tn fact, it is a striking commentary on the strength and soundness of busi- ness generally that it has continued active in the face of the prevailing high money rates. Despite the handicap of high money, which, of course, adds to the cost of operation, business in most lines still continues at the active pace set earlier in the year. Moreover, it shows no present indication of marked and encouraging—— recession for the next few months. There are those who see in the higher rates an actual benefit to business, for without their retarding influence the market activity might easily have de- veloped in unhealthy proportions, and thus affected business. “So far as the bond market is con- cerned, therefore, the reduced activity of the last few months and the lower level of bond prices reflect a money situation rather than any change in general business that might justify ap- prehension.” The latest advance in money rates has come since publication of these comments, but, unless the firm’s opin- ion has changed recently, another de- cline in interest rates over a long range is anticipated. On this point the re- view says: “How long the higher interest rates are to continue is a matter of conjec- ture. Over the long range, however, there appears to be an agreement that rates will resume their preceding trend downward toward lower levels, which, of course, would mean higher bond prices. For those who have funds to invest it is our present recommenda- tion, as always, to employ them rather than to wait for conjectural changes in the market.” William Russell White. (Copyrighted, 1928.) — ese May Disclose Vital Information To Retailers. Study of retail credit throughout the United States has been started well under way. The enquiry, requested by the National Retail Credit Association, is under the auspices of the Depart- ment of Commerce, and the latter has just made the selection of 45 members of the association who have volunteer- ed their services as chairman of their particular state organizations to co- operate in obtaining the necessary in- formation, The Association, being convinced on the basis of its intimate knowledge of credit conditions that there is a serious lack of reliable information regarding credit and consequently that many con- clusions are being reached which may be false and even dangerous, asked that a survey of the entire country be made. It is also felt that information of this type should be collected by a governmental agency so that the re- sults can be made readily available to everyone on an impartial basis with absolute assurance that the separate returns of firms and individuals will be held strictly confidential. The prin- cipal questions asked are based upon three major subjects, cash transactions, open credit and deferred or installment payments. Other questions relate to the monthly balance, collections, bad debts, and the detailed administration of credits. Dr. Julius Klein, director of the Bu- reau of Foreign and Domestic Com- merce, has said that the credit struc- ture built up between the retailers and the consumers presents some of the greatest problems facing business to- day. The kinds of credit in use are recognized as not being new, but some of their forms are new, and the amount of consumer purchasing on credit is said to have been increasing greatly during the last eight or ten vears. It is held by those closest to the situation that these credit operations are being conducted without sufficient knowledge of the underlying and ruling facts. For this reason the survey was decided upon, and it is expected to disclose vital information which will guide re- tailers in the conduct of their business. —_—__2.~+.___ The Country Road. How country roads beguile the feet And bring them farther on their way Than thoroughfares with granite blocks Or solid fire-burned brick; and in Their quiet way do entertain The traveler I always loved The constant care the grass bestows To cover well an idle earth On e.ther side the beaten path And if it ran afar afield Its trailing compliment comprised Two smaller perfect travelled lines With just a band of grass between Which sought to hide with pleasing green The furlongs ever on ahead. All roads are lures, lead where they may Yet some grow very hard apace; Others become our comforters Replete with joy. If mine to choose Give me the one which meaneth more Than just a path whereby I pass To some concrete necessity Which takes me there; let beauty be On every hand with every mile; An open road with trees about And areas of grass to cheer Me back and forth to work or play. I cannot fail to see the store That seasons in their turn provide; Roads early catch the white hoar-trost Which comes to chill Octobers dew As a reminder one prepare Against the snows now near at hand And when these fall so very deep That even paths are lost to view There tall dead stems of golden rod On either side, and asters too Are helping still as best they may To guide a traveller on his way. When April suns are lifting high And butter cups would reappear It is along the road that they The faster grow, to bloom in May; And driving cows to. pasture then It’s quite a task in point of time They linger so to bite the grass In sweet green tufts, so rich it grows On roadsides in the early spring. And as a boy how we were pained To see the kine eat butter cups In early golden lovely bloom, But felt relieved somewhat to know Their butter would be golden too. The summer is a busy time On highways through the country wide So many thing are doing there— The ground-bird builds its little nest To be remote from vicious crows But what of flowers? From early spring Until it snows no month will pass Which fails to give its galaxy Of floral beauty by the road; Then autumn seems the loveliest With bergamot and spiderworts, Proud milkweed sailing ships, and all The purple asters, sumacs The elders red; and cardinals, Choke-cherry trees and bitter-sweet, All give a charm that is sublime To country roads in autumn time. Charles A. Heath. EIFERT, GEISTERT & CO. Investment Securities GRAND RAPIDS ~ MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 9-3395 Chicago First National Bank Building Fenton Davis & Boyle Investment Bankers GRAND RAPIDS Grand Rapids National Bank Building Phone 4212 Detroit 2056 Buhi Building Buhl Building, Detroit ODIN CIGAR COMPANY Common Stock The stock of this company earned $3.12 a share in 1927 and has been placed on a dividend basis equal to $1.40 a share annually to yield 7.35% on present selling price. CIRCULAR ON REQUEST A. G. GHYSELS & CO. INVESTMENT SECURITIES “The Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding ‘Twenty-'Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. ET ST Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids Boston New York Chicago Denver San Francisco Los Angeles Peninsular Club Bldg., Grand Rapids | Kent State Bank 14 MICHIGAN TRADESMAN October 10, 1928 MUTUAL FIRE INSURANCE To Ensure Protection Against Fire. At this moment there are many homes and stores where basements are heaped with rubbish that invites a chance spark. Every household should provide a receptacle in which this waste material can be stored and in which it can be safely burned from time to time. If this were done a great reduction in the number of fire alarms would re- sult. Before your furnace is placed in ser- vice for the coming winter see that the flues and appurtenances are inspect- furnace in cold weather. Overheated ed and cleaned, and don’t force your furnaces and chimneys cause fires. It is not denied that the magic of electricity is one of the century’s won- ders, but like the accumulated rubbish, electric wiring, fuses and appliances are the cause of innumerable fires because of the careless manner in which they are handled. Do not tamper with elec- tric wiring and fuses. Disconnect your electric irons before leaving them. Here are some of the things to re- member in the way of fire prevention: Never drop a match. Even if it is unlighted, some one may step on it and set it on fire. Keep matches in covered metal box- es, away from children and mice. Don't leave little children alone in a house or room with an open fire or a lighted lamp, or with matches in reach. Don’t use gasoline, kerosene, naptha, alcohol or turpentine in a room with a fire. or don’t keep these things stored in a house. Don't try to start a fire with any of these or don’t try to fill an oil stove or lamp while it is burning. Don’t attempt to thaw frozen water pipes with open lights. Tt should be borne in mind that fully 75 per cent, of all fires are easily pre- ventable and you are requested to give your fire department your co-operation in the prevention of fires and in the elimination of fire breeding conditions. The existence of these fire breeding conditions should be promptly reported to the fire department and as soon as possible thereafter a uniformed and experienced fireman will inv«stigate the cause of the complaint and in accord- ance with the existing laws governing the fire department of the offending person will be notified to make the necessary corrections. Follow the advice of the fire author- ities who are charged with the rme- sponsibility of providing fire protection and fire extinguishment for you. The ordinances and statutes under which they are operating were p!laced upon the books for your protection and are administered for your benefit. +. Constant Fight To Reduce Fire Losses. Unfortunately the citizenry of every municipality shifts the main burden of responsibility of fire defense upon the fire department refusing, in the main, to acknowledge that they, as individ- uals, can assist in the reduction of losses by fire. In viewing this as thev do they also lose sight of the fact that an ounce of prevention is worth more than all the fire fighting equipment they support, for a large majority of all fires have been tradecd to negli- gence and would never have started had the cause been eliminated. Time and time again the proximate cause for fire has been traced to some preventable cause, as poor housekeep- ing, oily rags, rubbish, hot ashes in wooden containers, etc., and yet after the occurrence of- each fire, the in- dividual suffering loss has again con- tinued in his old practices rather than adopt the saner and safer way of con- ducting his affairs. The fire depart- ment responded to his call, worked very efficiently in extinguishing the blaze, the insurance company came forth and _ satisfactorily settled all claims and nothing further ranspired. The individual was content and through his contentedness continued jeopardiz- ing his property and that of his neigh- bor. While this individual feels that he will be indemnified for property losses sustained, he should likewise consider that a fire not only destroys his real property holdings, but also imperils his future earnings, and more particu- larly endangers the lives of all persons residing or working within his build- ing or in adjoining buildings. That people place their faith in or- ganized fire departments is illustrated by the occurrence of the fire depart- ment strike in Cincinnati in 1917. Warning was given of the impending strike. The people of Cincinnati were appealed to and during the few days of the duration of the strike not a single fire occurred. Immediately after the strike was settled conditions re- turned to normal. The mutual insurance companies quietly carries on its fight for the re- duction of fire losses. It has spread the gospel to the utmost of its ability through its members in their dealings with their clients, the insuring public, through its inspection and engineering departments in their contact both with property owners and municipalities and through its patrol in protecting property from damage in burning struc- tures. But while it has accomplished great things in its individual pursuit, still greater things remain to be done, things which can only be effected by the concerted action of all. That it can be done is illustrated in the many campaigns which have been successfully handled to better the san- itary condiions of the country, stamp- ing out of epidemics, etc. In each in- stance, the public assumed the burden of responsibility and_ effected the changes necessary. The old saying, “A chain is as strong as its weakest link,” is very apropos to the problem we have before us. If individuals will assist in eliminating the cause by adopting the following as truths, fire defense will be materially strengthened. If they entirely disre- gard them, regardless of the amount of equipment they may purchase, they will retard it. Fire equipment merely lessens effect, while the elimination of “Cause” totally destroys it. Things Not To Do To Prevent Fires. Don’t put ashes in other than metal receptacles, and don’t dump them STRENGTH ECONOMY THE MILL MUTUALS uming AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES Michigan Combined Assets of Group $45,267,808.24 20% to 40% Savings Made Since Organization FIRE INSURANCE—ALL BRANCHES Tornado— Austomobile— Plate Glass Class Mutual Insurance Agency C.N. BRISTOL H. G. BUNDY A. T. MONSON “The Agency of Personal Service” INSPECTORS, AUDITORS, STATE AGENTS Representing The Hardware and Implement Mutuals— The Finnish Mutual—The Central Manufacturers’ Mutual and Associate Companies. Graded dividends ot 20 to 50% on all policies accord- ing to the class of business at risk. FIRE - AUTOMOBILE - 308-10 Murray Building PLATE GLASS Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying Tie Net Cots O% LESS Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER SS IN RE ER TI SR EO ICT Otc nse ; f Ft : : ; ; atten eas aetncnet enna mat 3 4 r ; Fy y ete re Tis nance nn ate E ORS eet October 10, 1928 MICHIGAN TRADESMAN 15 where they will come in contact with combustible materials. Don’t hang electric light cords on nails. Don’t use wooden lockers. Don’t let the fact that you are in- sured make you careless. Don’t permit oil rags to lie around. Don’t use an open light when look- ing for escaping gas or in the presence of inflammable liquids. Don’t use sawdust in spittoons or to absorb oils. Don’t throw away lighted matches, cigars or cigarettes. Don’t use insecticides or liquid pol- ishes in the vicinity of open flame lights. Many such compounds con- tain volatile inflammable oils. Don’t use keresene, benzine or nap- tha in lighting fires, or to quicken a slow fire—it may result in death. Don’t use gasoline or benzine to cleanse clothing near an open flame light or fire. Don’t make bonfires of where the wind can scatter it. it in a container. Things To Do To Prevent Fires. Keep waste paper, packing materials and rubbish cleaned up, and remove from building at least daily. Make frequent inspections from a fire standpoint, appointing some individual whose duties it shall be to regularly check conditions in the premises. 3e careful about the use of matches. Put up “No Smoking” signs, espec- ially in hazardous sections. Locate your nearest fire alarm box and learn how to turn in an alarm. See that your electric wiring is stan- dard and be careful in the use of elec- trical devices. Have all smoke pipes and chimneys inspected and repaired by a competent person before starting fires for the winter. Keep gasoline in safety cans and in a safe place. Keep water barrels and pails filled and extinguishers charged. Use only safe floor oils and sweep- ing compounds. Feel your personal responsibility for possible loss of life and property by fire and act accordingly. Instruct and drill employes on what to do in case of fire. rubbish Burn —_—_~+-.—___ Snarling Up the Sale of a Business. Here is a letter from a New York reader: I sold my business a few weeks ago through a licensed broker without ac- cepting a deposit on account of sale. After two or three days, after my suc- cessor, that is, the buyer, was still in the store (this was understood would be a trial week to determine if the store did a guaranteed amount of busi- ness) he gave me a deposit of $500. On the day following the payment of the above mentioned sum he told me that he would not take the business, as he would rather buy a larger one doing more business, I am still holding the $500, which I have declined to return to the buyer. I have also declined to pay the broker. Will you kindly let me know what the law is in the above mention- ed case? I might use this as a text for a little talk about the machinery of selling one’s business. First, as to handling the brokers. Many thousand times, judging from the case books, owners of businesses have placed them with brokers to be sold, the broker has gotten a customer, the customer has signed an agreement of sale and made a deposit, and for some reason the deal has fallen down. In many such cases the broker has still demanded to be paid, and sometimes the courts have decided in his favor. Under the common law a broker’s commission was supposed to be earned the minute he brought you a customer whom you were willing to contract with. It made no difference if the deal subsequently failed; that had nothing to do with him; if you were willing to take his customer yeu were liable to him for his commission. Custom, however, has changed this a great deal. Nowadays, if the seller knows what he is doing, the broker gets paid only when the deal goes through. Usually a memorandum of some sort is signed between the owner of the business and the broker, in which it is distinctly stipulated that the broker’s commission is to be paid “at settlement” or “in case of settlement.” Then if there is no settlement there is no commission. I do not know whether this corre- spondent had this kind of arrange- ment or not with his broker. But whether he had or not I believe he can defend against the broker’s claim on the ground that he did not produce a satisfactory customer. Next as to handling of prospective buyers, particularly as to the seller’s right in a case like this to hold the de- posit money. If he has the right kind of an agreement he can do it. I mean an agreement containing a clause that the down money shall be retained as “liquidated damages” in case of the buyer’s default. Even without that clause the seller is entitled to damages for violation of contract. That is, all the damages he has sustained. He must prove what these are. If he hasn’t sustained $500 worth he can’t keep all the $500. And if he hasn’t sus- tained any damages he can’t keep any- thing. In this case if possession of the store was actually turned over to the buyer, I believe the seller can consider the business sold and delivered and sue for the whole balance of the purchase price. Not so when possession has not been given; in that case, as I have said, he can sue for his damages only, for there is no such thing as specific per- formance in selling personal property. When you contract to sell real estate and fall down you can be compelled to give “specific performance,” that is, to convey the property. But if you contract to sell a business or other personal property, and fall down, the other party can only get his damages. So if it is the buyer who defaults you can’t compel him to take the property, you can only sue him for damages. “Ordinarily I don’t believe in giving a buyer possession of a business be- fore he has fully bought it. You can get into all kinds of trouble that way. Moreover, it is not necessary, for the books will show the buyer precisely what kind of a business it is. Elton J. Buckley. Master Merchant Who Left Details To Others. One day the manager of Marshall Field’s, in Chicago, was looking down State street and saw the fire engines draw up to the side entrance of the building. Lines of hose were drawn into the store for a fire was in progress in that huge establishment. After ten or fifteen Mr. Field came out, entered his brougham and drove away. I sought out one of my friends to learn the circumstances which led Mr. Field to leave while the fire engines were still at work. It appeared that Mr. Field had learn- ed that the fire was out and that the minutes streams of water, pouring in were merely precautionary. Having received this information, Mr. Field instructed his cashier to send a check for $2,000 to the Firemen’s Benevolent Fund, ordered the super- intendent to have the charred floors replaced by morning, and that the linens, which had been damaged should be offered to the employes at half- price, and that none of the goods should be displayed for sale. He also instructed the linen buyer to secure, morning, from his wholesale house, a complete supply of new linens. before Having given these instructions Mr. Field went to keep an appointment for luncheon at the golf club in Wheaton and was on his way. Many merchants cannot resist the temptation to mess with deails in such a case as this. These mammoth build- ings, which house the Marshall Field wholesale and retail business are all monuments to the executive ability of the founder who left details to others. John Fletcher. ewe~ 2. Bathing Suit Sales Improve. Some picking up in sales of bathing suits for 1929 is reported, with the de- mand for semi-staples and novelties keeping up well. Much of the business is being placed for early delivery in anticipation of an excellent retail de- mand soon after the turn of the year. In the novelty end high-color effects in women’s suits, both one and two piece, stand out. In the two-piece garments step-in jerseys are apparently stronger than last season. An increasing de- mand for sun suits for children is re- ported, and this promises to increase later on. Staple suits are marking time, but good early buying has kept volume up to normal for this time of the vear, Introduce New Rayon Weave. A fabric of artificial silk claimed to be entirely new will be introduced shortly. While declining to give de- tails of its process of manufacture, its sponsors assert it sets a new standard in handle, draping qualities and bloom. The cloth, which may be used for sports, day and evening wear, is shown first in a crepe weave and will be fol- lowed later in other constructions. It will also be printed. The fabric is said to have met with marked success abroad, where it was created last year by the Tissages de Soieries Stunzi Fils in Lyons, France. It will now be made here by the Stunzi Sons Silk Company and sold through C. G. Aschmann & Co. ——_—_>+ Choker Necklaces Sought. A marked trend toward the choker style of necklace is one of the out- standing features of the current de- mand for costume jewelry. Metallic jewelry is especially popular, with con- siderable favor accorded antique ef- fects. One of the newest vogues, par- ticularly for evening wear, is for the combination of rhinestone and emeral& The vogue for chokers, while growing stronger, has not retarded the sale of other types of neckleces. This is es- pecially true of imitation pearls, which are still moving freely in long single and triple strand effects. The latter are favored in the graduated styles, the smallest pearls in the top strand and the largest in the bottom. —__»>~--. There is a time to adopt an idea and a time to drop it. October 10, 1928 BY PROFESSION Doctors. Lawyers. Save us from mistakes. We have experts in Fi- nance. To advise you on money problems! Gladly! And_ without _ obliga- tion! OLD NATIONAL BANKT df qi UNDERGWEAR GRAND RAPIDS Lembideun, HERE’S a vast amount of satisfaction in featuring “Utica-Knit” Bodygard under- wear, because in these famous brands there is a style and weight for every member of the family, every day of the year. And as a result of the well established preference for “Utica- Knit” Bodygard underwear, stock investment is constantly being turned into ready cash. DISTRIBUTED BY PAUL ST phe Tee & SONS MICHIGAN é. af October 10, 1928 MICHIGAN TRADESMAN 19 SHOE MARKET Handling Charity Donation Problem. Every week you're called upon to make a donation to this cause or that. Usually the cause is worthy enough, but there ought to be a limit some- where, Here's an idea that you might sug- gest at the next meeting of your local Commercial Association when harrassed fellow merchant brings up a some discussion of this problem. It's the same problem in all towns, and it town we're speaking of than any other. But they decided something definite had to be done about the eternal soliciting of funds among merchants. Here’s what was done. The “Com- munity Chest” idea was sold to the people of the town. By this plan there is one solicitation a year for funds for all charitable causes, and the money raised is pro-rated among the deserv- ing charities of the town. One big, well-planned drive is more effective than a succession of little ones, so all the charitable institutions of the town willingly gave their “Community Chest” idea, was no worse in the support to the Then the merchants made their big Instead of each man mak- ing a donation, and wondering whether suggestion, he was giving enough (or too much!) the stores all agreed on a certain Sat- urday to give 5 per cent. of their gross sales to the “Community Chest.” It was figured that this would amount to about the average contribution in most stores and if increased business on that day increased the contribution, the store also benefited by it. The result was a big day’s business, for the newspapers gave the day plenty of publicity. The “Community Chest” received a bigger contribution than anyone had hoped for. And every mer- chant in town was relieved of the an- noyance of being continually solicited, for all agreed to refuse all requests for funds on the grounds that they had made their contribution to the “Com- munity Chest.” All those calilng on the merchants for funds were referred to the keepers of the “Community Chest” with the assurance that if their cause was worthy they would receive aid, —_+-+>___ October Ideas For the Shoe Dealer. Hallowe’en comes the last of Octo- ber. If you are planning to give oc- casional Saturday souvenirs to children Hallowe’en offers a great opportunity for there are Hallowe’en toys and novelties on the market. It is not a bit too soon to be calling on the local athletic directors of schools and colleges and lining up their winter needs for basketball equipment. There's quite a volume of business possible in bowling shoes: If bowling countless inexpensive is a popular winter sport in your town, it will pay you to look into this. To get the attention of men try run- ning a shoe advertisement every Satur- day morning during the football sea- son, with your guess as to the outcome of the big games. You'll miss a lot of your guesses, and that is where the value of the idea comes in. You'll have all the men watching your forecast to see how near you come to the actual results. of the State game laws and advertise them free to hunters. This may help sell some hunting footwear. A sale of children’s hose by the box Secure some copies in your hosiery section some Saturday will bring in the mothers. If the weather persists in staying Advance Sale of Galoshes, reducing the price just a trifle to get attention. During football sox in the of the local school will meet with a hearty welcome. fair and warm, try an season colors ——_» > ___- Keep Your Mailing List Up-to-Date. How long since you have made a careful check of your mailing list? If it is six months or more then your list is not really alive! You've heard this suggestion before but it bears frequent repeating. For instance, not more than a month ago, in a store in Illinois we saw a big bundle of sale circulars in envelopes that had and re- turned for one reason and another. Every one of those names should been mailed out, have been corrected or removed from the list as soon as the circular came back. But the had been on top desk three he had times. entire list of returns of the And then mailing list three That’s throwing money away. merchant's months! since used his If you don’t know how to make your list up-to-date we suggest you talk to your postmaster. He’s very much in- terested in having mail go through his office that is correctly addressed and can be delivered and he will gladly help you. ——_»>-+___- Shoe Sales Made Good Showing. Summaries of September sales of popular-price shoes here at wholesale made better showings in several in- stances than had been expected in view of the unwillingness of buyers to trade in a normal way earlier in the month, it was said here yesterday. Sales of school shoes, as usual, made up a good part of the month’s business, but to- ward the end the cooler weather brought in a number of orders for men’s lines that had been held off pending lower temperatures. On the whole, September business was regard- ed as somewhat more active than last year. Sales for the current year to date, however, in most instances do not show much gain over the same period of 1927. > oo Color Choice Steadily Broadening. The color trend of the recent past has further served to indicate a strong swing away from black. While that hue is still prominent, the reorders coming through reveal a growing pref- erence for the new blues, tans and browns, with greens and reds _ less prominent. This is in line with ex- panding consumer demand and_ is counted on to spur sales in a number of lines. Where black strongly pre- dominates, the tendency has been to hold down new purchases of not only apparel but accessories as well. The reverse is true where color choices are broadening, which is happening now. o-oo Glut Eases in Hosiery. While price competition continues keen, hosiery manufacturers profess to see some easing in the glut of low-end full-fashioned hosiery. In other words, willing to take low margins on desirable goods there is less production being moved at a to entice sales. Stocks are not being piled up and Fall business is be- ginning to expand nicely. while producers are loss The picot- edge four-thread 45-gauge stocking at $13.50 to $15 a dozen and the 42-gauge hose being jobbed at $12 are the vol- ume numbers. The soft dark tones are coming to the fore, and are expected to dominate during the next two months. —_+-»—____ Leather Bought on Recessions. Shoe manufacturers have been tim- ing purchases to slight recessions in leather prices, although tanners are en- deavoring to hold to replacement levels. Hide prices are easier, being about a cent down on best native steers, as compared with several months ago. Shoe production is active, being de- scribed as a shade better than last year at this time. In women’s shoes suedes and patent leathers are having a good run, with real and simulated alligator the leading fancy. A fair call is noted for alligator effects in men’s shoes. —_>+.___ Adopt Rayon as a Name. Strong support for the use of rayon as a generic name to cover all vari- eties of artificial silk is evidenced in the action of three leading producers. companies, which include the Viscose Company, the Du Pont Rayon Company and the American Chatillon Corporation, will call their cellulose acetate production “rayon,” the name also used for the other types of the fiber. The action taken follows ef- forts of the Better Business Bureau, which in recent bulletins advocated the use of to cover all cellulose through chemical or mechanical processes. These rayon products made ——_»>-. Predict Women’s Glove Shortage. Retail business in women’s gloves has opened up well, resulting in active calls for quick delivery at wholesale. Predictions are being freely made that the market will see a shortage within Kidskin merchan- dise is much in the lead, while in the lower end there is good enquiry for lambskin types. Cape numbers in fancy and slipon styles are also doing well. Generally speaking, the turned cuff in fancy and tailored styles is get- ting the biggest play in such shades as beaver, black, brown and white. the next sixty days. —_—_2-2-s__—_ Must Have Been Strong. Two colored moonshiners were dis- merits and their products. “Ah declared one, cussing the strength of makes mah licker so strong,” “dat when yo’ drinks it vo’ can done smell de cornfield whar dat corn was grown.” “Humph! Dat ain't nothin,” was the contemptuous comeback, “Ah spilled a few drops of mah licker on mah wife’s pansy patch, an’ dem pansies dun turned tuh tiger lilies; yes, sah.’ MiIcHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE CO. Organized for SERVICE not for Profit Weare Saving our Policy Holders 30% of Their Tariff Rates on General Mercantile Business for Information write to L. H. BAKER, Secretary-Tresurer LANSING, MICHIGAN 20 RETAIL GROCER Retail Grocers and General Merchants Association. President—Hans Johnson, Muskegon. First Vice-President — A. J. Faunce, Harbor Springs. Second Vice-President — G. Hooning, Grand Rapids. Secretary—Paul Gezen, Wyoming Park. Treasurer—J. F. Tatman, Clare. Vander Non-Reading Merchants Headed For the Scrap Heap. I bought a pair of shoes a few days ago. The merchant wrapped in the package a remarkably well planned circular of information about the Fam- ily Shoe bill and the facts behind it. I read the circular with interest and —I trust—with some profit. Assuming that a man who will take pains to insert such specimens of the printed word for his customers to read is apt to be a reader of good business stuff himself, I left with him two ar- which directly to his like the read ticles applied business. He appeared to and them. But when, incidentally, I drop- ped in to pick them up two weeks later he “had not had time” to read prospect said he'd surely them. This is a typical experience. And in each case one may be sure that the man is posted on football scores, the latest crimes and scandals, and other stuff which has not the slightest influ- ence on his business. Now I have before me an outline of Aids to the Independent Merchant,” a Government publication dated Aug. 15, what the Department of Commerce has done and is doing to aid the merchant. I find therein these significant words: “The Department of Commerce, like other units of the Government, is con- “Practical which describes fronted with a real difficulty—that of bringing to the attention of business men the help which may be obtained merely by a request directed to Wash- ington or the department’s branch of- fices throughout the country.” I know how easy it is to get such documents. Last week I applied at home, in San Francisco, to the local office had what I ordered delivered by mail. There are thirty-five such local dis- offices night reach of any point on this con- tinent. and within twenty-four hours tributing within almost over- The address of the nearest can be obtained from your local postoffice. One more quotation from the pam- phlet at hand: “The independent merchant will maintain his place in proportion to the efficiency with which he performs his functions and renders a real service to the community. The man who is un- willing to take advantage of new methods or new developments must risk ultimate failure, just as to-day the farmer who attempts to cut his grain with a cradle can not hope to com- pete with the man who uses modern harvesting machinery.” But publication and making convenient of access such ma- terial is as far as the Government or anybody else can go. preparation, The exertion to reach out and take and, having taken, to read and digest such material must be up to every man for himself. Finally—and it is funny that this can MICHIGAN TRADESMAN be said seriously—men must know that to buy and keep a book is nothing, un- less the book be read. Elton J. ‘Buckley, Philadelphia, is one of the ablest trade paper editors in the country. His talks are usually 3ut recently he surely He quotes from a New York paper which discussed one rea- son for the movement of the soundest. pulled a boner. sluggish raisins, as follows: “Raisins are going out to the manu- facturing and consuming trade, but there is no exceptionally heavy move- ment such as the low wholesale price One reason is that the retailer is charging about as much for package goods as when the would seem to justify. market was. several cents higher, pocketing the difference.” Buckley comments: “I sometimes wonder whether the grocery page of the Journal of Commerce isn’t edited by boys under ten. Even a boy of ten, however, uoght to know that because the wholesale price of raisins declines on the coast, the retailer in the East, with a_ stock at the higher price, is under no obligation to cut his price until he comes to buy on the de- cline. Not only is he under no obliga- tion, but he is a fool if he does.” The only sound business doctrine is that goods are worth their present re- placement value at any time. bought No mer- chant can be found who will take issue with me on this when the market is advancing. [I feel sure Mr. Buckley would then maintain that prices should be enhanced to keep pace with advanc- ing wholesale cost. If that be sound, then the other is equally sound: that price must decline when market value declines. There is only one weak feature about the comment of the Journal of Com- merce, That is the words, “pocketing the difference.” For when a grocer holds his prices too high, he does not sell the goods; and when he does not sell, he merely pockets losses through stagnant stocks, shrinkages and lost sales. The pocketing in this case is done by those who follow the market down immediately, sell out, replace at lower levels, sell again and gain the unearned increment of the upturn when it comes again—plus the in- tingible, but immensely valuable gain of consumer confidence and added good will. It is in such circumstances that the chains get in their finest work and make a lot of money and grow rapidly, at the expense of those who operate according to Mr. Buckley’s suggestion —the method of 1828, when stocks were bought once a year. This is no time to take backward steps in retailing. The associated gro- cers have done a lot toward further- ing the governmental investigation of chain Arthur Brisbane has commented on that investigation in his volumns, read over the world. One stores. chain operator says: “Mr. Brisbane's chatter is interesting, if nothing more, particularly at this time when the spotlight sems to have been focused with more than ordinary intensity upon chain methods. But it seems to me, we as chain store store (Continued on page 31) October 10, 1928 7 Don’t Say Bread | — Say | HOLSUM M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN oo Direct carload receivers of UNIFRUIT BANANAS SUNKIST ~ FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables Uncle Jake says- “Selfishness is the illegitimate offspring of oye - >? ambition and progcession. We are selfish, however, in a purely legit- imate way when we repeatedly call your ‘attention to the merits of K VP DELICATESSEN PAPER for the protection of all moist and greasy foods. Ree TheWholesome DEPENDAe&te — ECONOmica¢c — PROFITABLE — RUMFORD on Which The Wholesome to sell BAKING POWDER er RUMFORD CHEMICAL WORKS Providence, Rhode Island FINE POINTS October 10, 1928 MICHIGAN TRADESMAN 21 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E. P. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Light and Heavier Pork Loins. There is quite a price spread between light weight and heavier fresh pork loins in wholesale markets at the pres- ent time. Some sales of heavy pork loins have been made 30 per cent. lower than light weight loins. In the cases referred to the quality of the pork has been the same. Such a price differential is unusual, and it seems strange that it should exist at a time when all loins are much higher than usual, There are periods when heavy and light loins sell wholesale within a range of 3 to 4 cents a pound, and such periods often occur when all pork is lower than at present. Of course there are reasons why light weight loins sell so much higher than the heavier weights, but the chief rea- son is that consumers are used to buy- ing certain sized chops and refuse to change their customs unless an unusual price offered. Even when the penalty for buying the light weight loins is considerable—or price advantage of the weights, whichever way one chooses to look at the matter—there are many who still insist upon getting what they are used to. Some housewife buyers want chops weighing around two and a half to three ounces each, or five to six chops to a pound, because they have become used to serving two small chops to a portion, It would seem that they could easily change their serving plan by serving one good-sized chop instead and save the difference in cost. Were the small chops of higher quality there would be no advantage to many in buying the heavier chops, for they would feel they were simply sacrific- ing quality for price, and nobody should ask any housewife to do that against her own judgment. much consideration 1s heavier The loin that seems to sell the best and bring the highest price nearly all the time is one weighing around eight or ten pounds, though a pound or so either way above or below this range often satisfies. While we are talking about heavy loins it seems appropriate to mention that not infrequently loins weighing under seven pounds have to be sold lower than the conventional eight or ten pound range. The chances are that many house- wives have never given the matter much thought as their purchases would indicate, and that if they did think it over they would decide to look for quality and price more and weight less. Light weight loins are relatively scarce at present, and so in the final analysis consumers will use the heavy weights, but many could find economy in the meantime by taking chops and roasts from loins weighing between fourteen and twenty pounds. In the case of roasting pieces, cuts from loins even slightly heavier might be used with still further price advantage. If re- tailers are informed of a moderate change in consumers’ desires in this connection they will provide the weights that are proving the most economical at the present time. a Sentiment Is Seen Riding High. Virtually all doubts have vanished under an imposing array of favorable influences until business now is going ahead with a momentum so_ strong that prosperity for the remainder of the year is practically assured. This view of autumn business is taken by the National City Bank of New York in its October bulletin, pub- lished to-day, and in which that bank finds “sentiment is riding high on the crest of the wave.” The bank even cites the “exuber- ance” of the stock market in the face of high money rates as an indication of present day optimism. The bank does not base its own forecast of business on the stock mar- ket’s bullish performance, of course, but rather upon the fact that trade and industry continue to measure up “hand- somely” to various favorable advance notices. “There is no question,” says the bank, “but that a condition of pros- perity pervades most sections of the country.” Earlier in the year the political cam- paign was held up as a bugaboo. Not only has that proved to be a false alarm, as far as business goes, but the unemployment scare of last winter has likewise passed away. The bank finds encouraging improvement both in em- ployment and pay rolls. Not the least hopeful of the pros- pects held out by the bank is that cor- porate profits will make an even better showing during the third and fourth quarters of 1928 than they did in the first and second quarters. It will be recalled that business profits were more abundant than had been antici- pated in the first half of the year. Without becoming alarmed over the money situation the bank frankly says that the firmer trend in money rates, if continued, may eventually “exercise a restraining influence on business.” It calls attention to the fact that “com- petition of a strong and active stock market with business for credit,’ with the country’s basic gold resource great- ly depleted, presents a problem for the future. Paul Willard Garrett. (Copyrighted, 1928.) ——__-_—>?>—____— Hides and Pelts. Green No. 1. 2. : oa eS Green, No. 2 _ 12 Cured, No. 4 Cured, No. 2 a iu oe Calfskin Green, No. fo ae Calfskin. Green, No. 2-2... «dS te Caltsxin, Cured, No. |... @alfskin, Cured, No. 2.20.5: - 19s Tiotse, Wo, ft 22. i 5.00 Horse, No. : 4.00 ene: 20 1.25 Shearlings 1.00 Prime = oo 06 No. 1. 2 06 ye. SL _ 05 Unwashed, medium -_-~-~-------- @4v Unweashea. rejects ...._ @30 Uswasned, fine 2-2... @30 —__2-.>___ A way to get a line on what you really know about your job is to think of the things you don’t know about it. Sleep is the filling station of the mind. Don’t expect to go far with an empty “think tank.” The tempting cup which suc- cessfully advertises a Oy your whole Ge ; meal! ° Jhat | only Macha G ) Imparts DOUBLE FLAVOR Inat goes Farther LIGHT HOUSE COFFEE NATIONAL GROCER CO. \ t T YT T T ( ‘ Tritt Sco TLE ILLIA ETTORE BALLARAT EO TTT TIEAT AAS LIES VITILILLILUNTI AA Ae Aad “THEY HAVE TOLD ME THEY RECEIVED SURPRISING RESULTS” “I had stomach trouble for several years’, writes Mrs. C. L. Leming, Proprietress of the Leming Market of West Frankfort, Ill. “until I began to eat Fleischmann’s Yeast. After using it for several months, I was greatly relieved and by continuing it affected a complete cure. I recommend it to my customers and have induced several to eat it and they have told me they received surprising results.” Yeast for Health customers come to your store regularly—giving you an opportunity to sell them all the groceries they need. FLEISCHMANN’S YEAST Service | VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruit and Vegetables ““Vinke Brand’’ Onions, Potatoes, Sweet Potatoes, Oranges, Lemons, ‘‘Yellow Kid” Bananas, Vegetables, etc. LIPTON 5 TEA A truly refreshing and de- licious cup of tea is best made with Lipton’s. TEA PLANTER Ceylon j HARDWARE Michigan Retail Hardware Association. President—Herman Dignan, Owossc. Vice-Pres.—Warren A. Slack, Bad Axe. Secretary—A. J. Scott, Marine City. Treasurer—Wiliam Moore, Detroit. More Suggestions in Regard to Stove Selling. Questioning of hardware dealers who have handled stoves successfully indi- cates a wide variety of methods and ideas. Often ideas and methods of one successful dealer are decidedly opposite to those adopted by other dealers just as successful. It seems as though the most desirable methods to use in stove selling depend very largely upon the merchant himself, the store conditions and facilities, and the community. “We found a separate stove depart- ment the only way,” said one dealer in business in a city of 50,000 people. “In arranging a separate department we found that we had greater scope for displaying the stoves and fixtures and arranging them in an attractive and convenient manner. The customers are also enabled to examine the stoves at their leisure, and there is little danger of the interruptions that might occur if the stoves and fixtures were shown in the main section of the store. The customer is also much more impressed with the extent of the line when there is plenty of room and it is possible to display a large selection. “We aim to show the most complete line possible. Ranges, heaters, gas ranges, coal oil heaters, gas and elec- tric grates, are all on display. “We have expanded our stove de- partment to include electrical fixtures. These are suspended from a specially constructed ceiling rack. The lamps and other electric fixtures are all con- nected, and anything can be shown at a moment’s notice. The fixtures pre- sent a striking and attractive appear- ance, and, being suspended from the ceiling, occupy no floor space. “In our newspaper advertising we call attention to the fact that we have a special stove and electrical display room to which the public is invited. We stress that in our advertising. We emphasize the convenience of inspect- ing the entire stock on the floor, with- out fear of interruption. Show cards are also used throughout the store and in the show windows to apprize the public of the fact that the special stove department is open for inspection at any time. “The stoves are all assembled at the rear of the show room and when on display are completely set up. This is an important feature, for nearly all customers want to see a stove com- pletely set up just as it would appear if set up in the home.” There are many ways of arranging stove displays. Some dealers have all their stoves mounted on casters. Others have display stands mounted on large casters. For such as small heaters and gas stoves, glass shoes can be used. Some dealers favor an elevated platform for display- ing stoves, while others claim it is bet- ter to have stoves mounted on casters so that they can he speedily moved around in rearranging displays or when showing stoves to customers. special small stoves, MICHIGAN TRADESMAN Numerous stunts have been adopted to help sell stoves. To sell stoves during the winter months, one dealer utilized an auction scheme. The idea was carried out in this way. The dealer picked out one of the best heaters or ranges in his store, and offered to sell it by tender. The stove was placed on display in the window and the sale widely advertised. Tenders were re- ceived by mail up to a certain date. Then they were opened and the stove sold to the highest bidder. In one such auction a dealer offered a $50 range for sale. Several dozen bids received, the highest of which -was $33.50, and the range went at that figure. The dealer had sold a first class stove at a very low price; were but in so doing he had acquired ex- actly the information useful to a dealer in conducting a stove campaign—the names of practically all the people in his district who needed stoves and were prepared to buy if the price made attractive enough. The fact that these people had ten- dered on the range proved that con- Each one of the tenderers was canvassed by the dealer person- ally, and quite a number of sales were made. sort of most were clusively. Another idea is the Dutch auction, so called. In this case the dealer picked a range, slightly shopworn, and offered it in his window at a price. Next day off dropped the price 49 cents, the day after 53 cents, the third day 47 cents—and so on, until some- one took the range at the price for fear that someone else might grab it up. A Christmas stove selling stunt was adopted some years ago by a large city firm. For ten days before Christ- mas a special stove sale was conducted. The firm advertised in all the city dailies that each person who purchased a stove from $35 up at any time in the ten days they would deliver, free, one Starting on Dec. 13, the offer was brought to a close the day before Christmas, the turkeys being delivered on Christmas Eve. turkey. To further advertise the sale, a pen, consisting of pickets at the side and wire on top, was built in the center of the firm’s large window, and a num- ber of live turkeys were left to strut around and scratch on the covered floor. attracted much attention, the sidewalk in front of the store being crowded with inter- ested spectators. The top of the pen was littered cotton batting to give an appearance of snow, and the background consisted of a winter scene painted on canvas. This gave the dis- play a decided holiday aspect sawdust The display with Discussing the results of the stunt, “Undoubtedly it paid us. During the time the offer was on, our stove sales ranged from 17 to 23 per day. A turkey was not given with each one of these, however, the offer being on a certain make. I think this was remarkable for the season of the year, for the stove business nor- mally falls off at Christmas time. Peo- ple need their money for gifts and oth- er purposes. However, something for nothing seems to attract a Jot of peo- ple.” the dealer said: 7 October 10, 1928 i MR. STOWE Says: We are on the square. So will you after you have used our Collection Service. Only one small service charge. No extra commissions, Attorneys fees, List- ing fees or any other extras. References: Any Bank or Chamber of Commerce of Battle Creek, Mich., or this paper, or the Michigan Retail Dry Goods Association. Merchants’ Creditors Association of U. S. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City. THE BEST THREE AMSTERDAM BROOMS PRIZE White Fwan GoldBond AMSTERDAM BROOM COMPANY 41-55 Brookside Avenue, Amsterdan, N. Y. NEW AND USED STORE FIXTURES Show cases, wall cases, restaurant supplies, scales, cash registers, and office furniture. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. N. FREEMAN, Mgr. Call 67143 or write BROWN &SEHLER COMPANY Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes | GRAND RAPIDS, MICHIGAN 7 Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle Se er The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS wie ote MICHIGAN October 10, 1928 The turkeys given away were bought in the country in large quantities, and at a fairly low price. Each customer, when he bought his stove, had the pick of the flock in the window at the time, regardless of the price he paid. There is some difference of opinion, however, as to the advisability of stunts of this sort. Many dealers take the view that personal salesmanship, prop- erly directed, will produce results just as good. On the other hand a dealer who favors the stunt idea argues the ques- tion thus. “The reason for such stunts in the stove department is no mystery at all. People are not brought to the point of buying a new stove by the ordinary method. A big sum of money is involved, and the average individual is prone to put off the day when the investment has to be made. ‘While the stove holds out to burn, the average person will hang on to it, and put up with small discomforts and petty in- conveniences rather than buy a new one. The methods which might induce him to buy a new hammer or a can of paint won’t induce him to buy a stove. Something unusual is needed to stir him up. “We supply the ‘something unusual’ by resorting to stunts. And they get results. Most of the schemes we have tried have brought results that jus- tified us.” On the other hand a dealer chal- lenges this view. “Is it necessary to give something away in order to sell stoves?” he asked. “I don’t think so. Of course T know that it is done suc- cessfully in a great many cases. Per- haps the dealers who adopt the plan could not have achieved the results in any other way, owing to the fact that thev had not conducted their stove business along the lines which make it possible to sell without special induce- ments. My contention, however, is, that when the stove department has been operated along right lines, it is auite possible to sell without resorting to premiums or stunts. “Does this sound vague? T’ll try to clarify the idea. If a merchant has worked up a good reputation for his store and has convinced the people of his territory that his goods and his ser- vice are up to the mark, it is not neces- sary for him to do anything but ad- vertise well in the newspaper and in his window displays, to keep close rec- ord of his prospects, and to conduct a diligent canvass. “Tt may, perhaps, seem necessary to give premiums when nothing has been done previously to interest the public, if it is desired to stimulate in- terest in a hurry and create a big ¢ mand at once. On the alternative plan, business is worked up gradually; but when the merchant works along these lines for a number of years, he reaches the point where the business comes to him and will continue to come to him as long as he sells the right goods, gives the right kind’ of service, and uses ordinary selling methods intelli- gently.” ‘ A danger of premiums and stunts 1s that dealers are apt to rely on them, to the exclusion of recognized sound selling methods. Premiums can be used MICHIGAN TRADESMAN to help a selling campaign; but good advertising, good window display, sys- tematic listing of prospects and intel- ligent salesmanship must not be neg- lected. In one locality is a hardware dealer who is a recognized leader in the stove trade. Fifteen years ago he started to handle stoves. He put in a good make, carried a large stock, and a wide assortment. He started to adver- tise on what was then considered a very liberal scale. Every week since then his advertising has appeared, talk- ing stoves all the time. Even in mid- summer and the dead of winter this advertising has been kept up. From the outset, too, the dealer kept a pros- pect book and conducted a personal canvass. His sales were small at first, but they steadily grew. To-day they are very large, and the dealer finds the demand for his line of stoves constant- ly growing. In order to retain his supremacy, no special stunts are neces- sary; his standing to-day is based on the quality of his goods, their record of actual performance, and the record of the store in regard to service. Victor Lauriston. —_—_+++____ Progress of the Chain Store Enquiry. Announcement has been made by the Federal Trade Commission that con- siderable preliminary work has been done in connection with its chain store enquiry, and the plan of conduct for the enquiry is now taking more definite shape. This study was directed by the Brookhart resolution. The Commis- sion was ordered to enquire into the chain store system and to report on the extent to which consolidations have been effected in violations of anti-trust laws; whether such consolidations or combinations are repugnant to the Federal Trade Commission act, and what legislation, if any, should be en- acted for the purpose of regulating and controlling chain store distribution. The Commission has nearly com- pleted a draft of its report on open price associations and after such re- vision aS may appear necessary the report will be forwarded to the Senate in response to a resolution from that body. It directed the Commission to undertake an enquiry into the number and nature of open price associations, the names of such associations and the number of members thereof. The Sen- ate desired to know further to what extent, if any, the effect of such asso- ciations has been to maintain uniform prices among members, and whether such open price associations engage in other activities an d, if so, the nature and effects of such activities with re- spect to alleged violations of the anti- trust laws. According to the Commission, the co-operation it has received in its study of resale price maintenance has aided materially in the progress of the en- quiry. The response to the various schedules and questionnaires sent out is declared to have been “excessive.” The drafting of the report is in prog- ress with the expectation of submitting it to Congress at the beginning of the session in December. 2 Before you act, be sure you are pre- pared. The Brand You Know by HART STRING BEANS Look for the Red Heart on the Can LEE & CADY Distributor CASH REGISTERS — SCALES NEW AND USED Expert Repair Service Remington Cash Register Agency 44 Commerce Ave., S. W. Phone 67791 GRAND RAPIDS, MICH. I. Van Westenbrugge Grand Rapids - Muskegon Truck Service Central Western Michigan DISTRIBUTOR Nucoa KRAFT (CHEESE ‘*Best Foods’’ Salad Dressing ‘‘Fanning’s’’ Bread and Butter Pickles Alpha Butter Saralee Horse Radish OTHER SPECIALTIES ASK FOR KRAFT (GEESE A Variety for Every Taste Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN F OR “Qhe original patral” Y Oo UR PROTECTION SARLES MERCHANTS’ POLICE and INSPECTION SERVICE The Original Patrol in Uniform. Under Police Supervision. 401 Michigan Trust Bldg. PHONES—4-8528, if no response 8-6813 Associated With UNITED DETECTIVE AGENCY 23 Bye SS 20 DUTCH TEA RUSK CO. HOLLAND MICHIGAN J. CLAUDE YOUDAN ATTORNEY AND COUNSELOR Special attention given creditors proceed- ings, compositions, receiverships, bank- ruptcy and corporate matters. Business Address: 421 Kelsey Office Building, GRAND RAPIDS, MICHIGAN Stonehouse Carting Co. Let us take care of your hauling troubles. 338 Wealthy St., S. W. Phone 65664 2 _ ¥ FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS | iS a | ih | on | fy C aA} F.C, MATTHEWS & CO. 111 PEARL ST. N. W. Phone 9-3249 a 24 HOTEL DEPARTMENT Stigma of Not Being a Native Son. Los Angeles, Oct. 5—Spanish hotels, through organized effort, have decided to place a ban on all sorts of tipping. They have decided that the tourist, es- pecially from America, is being held up and are going to emancipate him. Tipping is bad for the giver as well as the recipient, as some of my friends will agree who listened in on Wall street. It is only in California, where no baseball games are ever postponed on account of the rain that three major clubs could be exactly tied on games won, lost and played—this after nearly 100 games had been played by each. There are close races and ties in all leagues, but to find three clubs that are entirely even on all the points that are employed in computing percent- ages is unusual. An English novelist says that many British writers are groveling in the dust before American editors and pub- lishers and are afraid to say anything in criticism of America. They are de- clared to have sold their souls for a doubtful chance at a mess of pottage, whatever that may be. The fat prices which publishers and movie magnates have paid for some of the stories by British writers have spoiled the whole literary tribe. They may despise their American cousins, but they are careful not to admut it. This particular author is going to start a genuine British magazine which he says will eternally be free from vulgar American trades- manship and it can never be said of him that he either bootlicked or boot- legged for Uncle Sam. In this connec- tion it might be explained that he will run his magazine on the backing fur- nished by other and _ presumably wealthier Englishmen. The quality of his courage may, therefore, be ques- tioned somewhat. He is risking his reputation rather than his cash. Why a man will lock his home and carefully bolt his windows when the value of his movable effects may not exceed $200 and will at the same time leave a $3,000 automobile standing un- locked at the curb, a temptation to every thief; why the same man will rush frantically to the police station to report burglars who have broken into his home and stolen goods and trinkets te the value of a few paltry dollars and will in the most casual manner notify the officers that a $2.000 car has been stolen, is one of the things to me not understandable. Yet it happens every dav everywhere. We almost all agree, of course, that in the case of the auto- mobile, there is an insurance protec- tion but, on the other hand, there is the established fact that many a boy has been started to the penitentiary be- cause of the ease with which he could steal a car to go joyriding. Admitted- lv many a life has been crushed out by stolen cars driven at a high rate of speed throughout the country by thieves, burglars and others, admitted- ly amateurs. If insurance companies will establish a rule to only assume a portion of the risk in their policies and further insist, as one of the elements in the contract, that cars must be properly locked when in disuse—failing to observe such regulation policies are pat coverable—it will make a big dif- ference in the number of cars stolen, result in a decrease of certain types of crime and save youth from unneces- sary temptation. One hotel journal is criticising hotel managers who cling to the old-fashion- ed notion of vésiting with their dining room guests. I think it a very pleas- ing custom and really think it should be encouraged. There is too much _tendency toward high hatting on the part of many landlords and one need MICHIGAN TRADESMAN not go far to discover that the manager who mingles with his guests freely has at least, the satisfaction of the thought that there is something in hotel exist- ence beside the one idea of making money. I know of one operator who enjoys every minute of his existence, who instructs his head waiter to so arrange his seatings that he—the man- ager—may occasionally sit down at the table with his patrons and make them understand that he has more than a mercenary interest in them. There is an old saying that we “will be a long time dead,” but there will be small op- portunity of taking our profits with us when we do make our departure hence, so it seems to me that enjoying life, within reason, as we go along, is much more satisfactory than con- suming the midnight oil in reading up systems which reek with austerity. Now that the Greeters of America are reaching the successful stage, some “holier than thou’ individual wants them to become exclusive, the very thing the organization should be care- ful to avoid. This is what he wants to do: “Any active member who for a period of six months or longer has ceased to be affiliated with the hotel industry in a manner which would make him eligible originally for that classification or who has taken up an- other vocation shall be transferred to inactive membership and deprived of all rights and privileges of active mem- bership.” Provided he pays his dues he may remain under the status of in- active membership. Some of the great- est organizers for Greeterism have been individuals who at one time were actively engaged in hotel service, but who for some reason or other have be- come disconnected with the profession, though still feeling the desirability of its continued success. They have ex- pended much effort in helping the movement forward to success, besides paying their dues. Some day they may be back in the harness and active mem- bership during the interim cannot help but be beneficial to the profession, as well as to the individual. I could men- tion a number of faithful scouts in Michigan who have done this very thing. They have never asked for any- thing from the association except fra- ternity, but have at all times given something to it. The success. of Greeterism has not been due to any particular interest on the part of the rank and file, but to a very few who have had a vision and applied their efforts to practical ends. It were bet- ter to stamp out such a movement in its incipiency than to eventually floun- der on the rocks of oblivion. History repeats itself and many an organization is facing depleted membership because they were no “Georges” to keep up their enthusiasm. California, which produces the maxi- mum of scenery and the minimum of undesirable weather, the biggest men, vegetables and fleas, is mainly populat- ed with boosters. They are enthusi- astic over their environment and are usually unable to talk about anything else. Sometimes he interrupts him- self—the Californian, | mean—to knock everything else on the face of the globe and always feels a pity for anyone who has to live anywhere else, and he be- lieves that anyone who has really seen California does not from choice con- tinue to live anywhere else. He re- fers to the Golden State as “God’s country” and if you permit him to start his God's country line of talk, it is all up with intelligent conversation for the remainder of the session. Gibes do not stop him, nor jeers call a pause. He believes he was appointed to talk about California, and Heaven knows, he does. He has plenty of the sense of humor otherwise, but mention his home state and it is as though he was conducting a revival meeting. Once only have I seen one of these individ- October 10, 1928 HOTEL CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE, MICH. Up-to-date Hotel with all Modern Conveniences—Elevator, Etc. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND, Mgr. Luxurious Comfort, Appetizing Meals, Reasonable Rates, and Finest Mineral Bath Department in the country, are just a few of the reasons for the popularity of West Michigan’s finest botel. We invite the patronage of business men and pleasure-seekers. Hotel Whitcomb and Mineral Baths St. Joseph, Michigan “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. a Occidental Hotel FIRE PROOF CENTRALLY LOCATED : Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon ete Michigan Columbia Hotel | KALAMAZOO pe Good Place To Tie To PARK-AMERICAN HOTEL KALAMAZOO A First Class Tourist and Commercial Hotel Also Tea Room, Golf Course and Riding Academy located on U.S. No. 12 West operated in connec- tion with Hotel. ERNEST McLEAN Manager Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. W. O. HOLDEN, Mgr. ——— HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventl- lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS, Managor NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. turopean $1.50 and up per Day. KESTAURANT AND GRILL— cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HOOGES, Pres. and Gen. Mgr. e Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD. ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. CHARLES RENNER HOTELS Four Flags Hotel, Niles, Michigan, in the picturesque St. Joseph Valley. Mishawaka Hotel, Mishawaka, Indiana Edgewater Club Hotel, St. Joseph, Michigan, open from May to October. All of these hotels are maintained on the high standard established by Mr. Renner. : HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof 7 Moderate Rates Under the Direction of the Continental-Leland Corp. Grorce L. Crocker, Manager. =~ October 10, 1928 MICHIGAN TRADESMAN 25 uals silenced. A recent dinner party which included a_ globe trotter were listening to the Californian. He had just disposed of the East, South and Middle West with a few caustic prases and had just gotten fairly started on his topic when he was interrupted by the G. T.: “You are certainly a won- derful people. Every large city in Europe has a colony of Californians, all rooting for California as hard as they can and all living as far away as they can possibly get.” So far as I am individually concerned, these efforts at boosting do not annoy me. For rea- sons which I consider satisfactory to myself, I have established a residence here, have a comfortable home, with the satisfaction of knowing that three tenants are jumping the hurdles to pay to me my monthly exactions. Life is one joyous episode, hence I really see a vein of humor in some of the sallies directed toward the interloper by the Native Sons. I still feel that I am one of these interlopers, but I rather enjoy rubbing it in by spouting over the virtues of Dear Old Michigan. The statement that I was brought up in Wisconsin and transplanted more di- rectly from the Wolverine State always produces a sad silence in my listeners and a long look of commiseration, Soft hearted strangers do their best to con- ceal their tears, but they rarely suc- ceed. Hard-heartedly I am still at the point where I make odious com- parisons as the merits of the old over the new. If they choose to consider that a Badger bringing up is a social bar sinister, I switch to the Wolverine and befuddle them. That I have in print said a great many good things about California offers some ameliora- tion. But nothing can entirely remove the handicap. Some day I may get to the point that I will show some resent- ment, but at present the general atti- tude supplies me with much amuse- ment. This, for instance, may happen to you at any time out here—it is the Californians way of paying the great- est compliment he knows. “Do you know,” he says, “I should mever know you wére an Easterner. You're quite like one of us—cordial and simple and natural?” “But,” you say, trying to match your wits against this left-handed compli- ment, “I don’t think I differ from the average Easterner.” “Oh, yes, you do. You don’t notice it yourself, possibly. But I give you my word, nobody will suspect that you are an Easterner unless you tell it yourself. They really won't.” “But—but,” you say, trying to stage a come back, “I have no objection to having it known that I am a Michi- gander. In fact, I am quite proud of it.” And at that the conversation usually sags. However, some of the newly arrived seem to feel the stigma of not being a native son and are most abject in their apologies. But, as I said in a recent article on real estate salesmen, you cannot help admiring the native loyalty which is ever in evidence here. And you hear alt sorts of stories, running the full gamut from sublime to ridiculous. Here is one of them: At a recent gathering for the pur- pose of eulogizing one who had passed on, there was an embarrassing delay due to the dominie being stalled some- where in traffic. To fill in, as it were, one of the ever present patriots arose and stated that while he did not enjoy the acquaintance of the departed one, he would, in the absence of the min- ister, tell the assembled mourners something about the beauties of Cali- fornia, If you mention the Eastern winter, someone will tell you with great par- ticularity of the terrible storms he en- countered when there. Nothing what- ever about the beauty of the snow, which they make pilgrimage to the Sierras to see. To them snow and ice are more to be dreaded than hell fire and brimstone. If you mention the Eastern summer, he refers in scathing terms to the puny trees we produce, the inadequate fruits and vegetables. Nothing at all about the delicious flavor of our products. For a country to be flat is, in his opinion, to relin- quish its final claim to beauty. On the other hand, that frenzied pa- triotism has its beautiful side. It is a result partly of the startling beauty and fecundity of California and partly of a geographical remoteness and sequestration which turned the Californians in on them- selves for everything. It is due much to’ the extraordinary development of the resources of the state. For the average Californian the best is not only none too good for California but she can have nothing else. They all speak of their state in reverential terms. They never knock anything of their own. Would that more of our own home folks could profit by their example. If my Michigan friends, as_ they often do, ask me about the best time to visit California, I am always at a loss to impart the information. My first visit here, in recent years, was two years ago, and I enjoyed a perfect winter. There was some rain, to be sure, but it usually occurred at night, and the next morning your neighbor, native born, assured you it was “un- usual.” Never, during the — several months J was here, did I find it neces- sary to close a window or turn on the heat. But, later on, when I was swel- tering in Michigan, someone intimated that I was missing nothing by being away from California, so I came back and spent the better part of July and August here. It was just the same. For a couple of hours in the middle of the day, it was some warm, but even at that if you kept in away from the sun's rays you were comfortable, and the evenings—too cool on most oc- casions. To be sure there was the ab- sence of the occasional timely shower with which we were favored back home, but the application of irriga- tion somewhat mitigated the absence of same. And the trees of California! If they be live oaks—and on the hills they are most likely to be live oaks—they are semi-globular in shape, much like our apple trees, only huge, of an intense green. They grow alone and each one of them seems to be standing knee- deep in shadow so thick and moist that it is like a deep pool of paint. Oc- casionally, on the flat stretches, eu- calyptus hedges film the distance. And the eucalyptus—tall, straight, of a uni- form slender size, the baby leaves of one shade and color, misted with a strange, bluish fog-powder, the mature leaves of another color, deep-green on one side, purple on the other, curved and carved like a scimitar, the blos- soms hanging in great soft bunches, white or shell-pink, delicate as frosty stars—the eucalyptus is the most beautiful tree I have ever seen. Stand- ing in groups they seem to color the atmosphere. Most people on first visiting Cali- fornia are obsessed with its everbloom- ing flowers, the abundant callas, the collossal roses and the giant geraniums, all constantly growing and vieing with each other in their efforts to produce beauty. Always remember that California has no weather to contend with. For three months in the year rain appears; for the remaining nine it is eliminated entirely. And so, with a country of rare picturesqueness for a background, a people of rare beauty for actors, everybody more or less permeated with the artistic instinct and everybody more or less writing poetry—California has a pageant for breakfast, a fiesta for luncheon and a carnival for dinner. They are always electing queens. In fact any girl in California who hasn't wonderful and its - been a queen of something is a poor prune, In the country—especially in the wine districts, with the absence of en- forcement officers—the merrymaking often lasts for days and these affairs are beautiful. In the cities, depending largely on how much the commercial spirit enters into them, but whether or »- they are beautiful and nearly al- ways highly entertaining. And last, but not least, as at a ban- quet—‘“the ladies.” For the three- quarters of the year you can count on unvarying sunny weather, the women dress for the street with nothing short of gorgeousness. All the colors the rainbow knows and a number that it has never seen appear here. And worn with class. And the Californian really does not know what female ugliness means. I have a theory that the Cali- fornia males cannot quite appreciate the beauty of their women. They take beauty for granted; they have never seen anything else. To sum it all up, I have decided in the future to not try to convince these people of the beauties of my own home state. It is too much like telling a child there is no such individual as Santa Claus. It would break their hearts. There is no tactful way of wording it. It simply cannot be done. And, after all, why should I, for I have a very tender feeling for them in my bosom, for it takes the absolute stranger under its mighty protection and gives him of its strength and hap- piness. I feel that it is almost more fun to be sick in California than to be well almost anywhere else. Los Angeles particularly they love their city because within the memory of man, it has built, and within the memory of child, beau- tified, They have worked and fought for it through every inch and instance of its history. It takes the stranger into its arms and, presto, you are one of them. I have no criticism to make against this procedure. In fact, | like it much and if the fates ordain that I shall remain here to “the bitter end” | shall follow the channel of least resist- ance, and there you are. So long as there are two sides to every story there will be those who espouse one or the other, and guide themselves according to its light. The scattering attention paid in news print to the intelligent types of young wo- men who are found waiting on tables in many restaurants, and the some- times evident surprise at the amount of average earnings reported by efficient workers in the better class of coffee shops and tea rooms furnishes a strik- ing example of this very thing, as one operator stated: “I would rather not have any accent placed on that subject, but some of my waitresses make more in wages than many of my guests re- ceive in salaries in the course of the week.” A similar view is set forth by an- other in the hotel line, who, speaking of his high claims for service, maintain- ed: “These girls are a picked lot, and they are making more than the most of those employed in offices and other clerical work. They make their jobs worth while by rendering real service.” The oleander trees are now in full bloom. Back East mother always had an oleander in a flower pot, which bloomed once a year if fortune favored that good soul, the event being the oc- casion of a celebration by the neigh- borhood. Out here they grow tall and profusely between the sidewalk and curb. They are full grown trees and their deep pink flowers shine brightly against the deeper green of their leaves and branches. Tourists and others not familiar with the flora of California always exclaim when they see these long rows of oleander trees in full bloom. They ask the name of them and then nod their heads wisely as though hey had known of them all their lives in the territory from which they came. They are most wonderful, possess perpetual foliage, and never ask for steam heat. The notion that campaign literature must go out under the seal of some union or other, still remains deep seat- ed with campaign managers. It seems to me that it is about time they recog- nized the fact that over 95 per cent. of American manufacture is now Car- ried on under open shop conditions, and that the proportion is increasing. The open shop has made possible the present era of general prosperity by giving management a free hand, in- creasing the co-operation between worker and employer, increasing the efficiency of both, and permitting a larger use of machinery and capital. The manufacturing methods developed under the open shop plans are the ones which incur envy among Euro- pean producers and will continue to do so. Frank S. Verbeck. +> - Sauerkraut—Cool weather last week stimulated the consumer movement but conditions were not as favorable to distribution during the past few days. Canned and bulk kraut are steady. HOTEL BROWNING 150 Fireproof Rooms GRAND RAPIDS, Cor. Sheldon & Oakes Facing Union Depot; Three Blocks Away. CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the - PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -- 400 Baths RATES $2.50 and up per day. 26 MICHIGAN TRADESMAN October 10, 1928 DRUGS Michigan Board of Pharmacy. President—J. C. Dykema, Grand Rapids. Vice-Pres.—J. Edward Richardson, D>- troit. Director—Garfield M. dusky. Next Examination Session—Grand Rap- ids, third Tuesday in November. Benedict, San- Michigan State Pharmaceutical Association. President—J. M. Ciechanowski, Detroit. Vice-President—Chas. S. Koon, Mus- kegon. Secretary—R. A. Turrell, Croswell. Treasurer—L. V. Middleton, Grand Rapids. The Making of a Drug Clerk. Springvale, Col., Sept. 10, 1928. Miss Lucy Perkins, Apple Hollow, Wis. Dear Lucy: When I left the old bound for this slice of Colorado where they guarantee to patch up worn-out with God's ozone, I guess I was about as cheerful as the quietest man at a funeral. When I landed here a few days later on a home town lungs and make ’em like new nothing more mystifying than rainy Tuesday. the town seemed slow- er than a Turtle Derby on Lake Mo- There was practically nobody on the streets, and I population at about 406 including the flies. But it’s funny what a change a few lasses. estimated the days can make in a young man’s life. Oh yes, indeed! Your boy friend has undergone a metamorphosis, if you know your Webster. One week ago I was feeling lower than a snake's dou- ble chin: whereas listen, my child, and I will give you an out- line of Scene 1, Act 1, of that heart- interest drama entitled “The Making of a Drug Clerk.” On my third day in town I was strolling down Main Street when my eye connected with the following an- nouncement in a drug store window: “Clerk Wanted” Now, for all I know about the drug store business, fruit salts might be orange juice and sea water mixed, but in a split second, I was face to face with the proprietor of the store. “You can remove the sign,” I said, “and where do I hang my hat?” “A bit fresh,” he answered, “but as now—well clerks around here are as scarce as ice cream cones at the North Pole, I will give you a trial if you can figure out three boxes of Aspirins at a quarter a box!” “Well,” I stated, “I don’t claim to have studied mathematics under Newton, but my answer to this prob- lem is that the customer would never get any change from a dollar bill so long as we had some Iodine left on the shelves.” “Fair enough”, he admitted, leading the way back to the dispensary. “Now, until the next customer arrives, I want you to tune in while I broadcast from Station ‘Experience’ on Hints to Drug Clerks.” Well, Lucy, as you know I have never been on the receiving side of a counter, but I always thought that the job was an air-cushion one, that all one needed was muscle enough to push out goods in exchange for coin of the realm. Not so—in fact very much not so! When Mr. Parson, my new chief paused for breath, I was in possession of the knowledge that a good clerk— especially a drug clerk—must be an expert salesman, a psychologist and a student of human nature all rolled into one! Having acquired the note taking habit at college, my pencil was busy while Parsons talked. stance of his remarks: “Start the day’s work with a smile, and still have it there when we close up. A bright-faced clerk is worth his weight in radium. If a customer shows a tendency to be bad-tempered, keep smiling and watch the effect on him. “Use Here’s the sub- matter of suggesting additional purchases. Where one customer will be responsive to sales talk, another finds such solicita- tion annoying. Study your customer quietly as a boxer studies his opponent in the first round. In other words, measure him, psychologically speaking. It is not hard to spot the quiet, deter- mined person discretion in the what he wants as opposed to the individual who regards a visit to the drug store as a sort of spending carnival, would go away disappointed if he did who knows and who not get a barrage of suggestions. “As this is a community drug store, work up as great a personal contact with the people as possible. Keep in touch with local happenings and talk about them when you are not rushed. Remember names and faces. Thus, when Bill Jones comes in for his month- ly tube of tooth-paste, greet him as ‘Bill’ and ask him if it’s true that his sister Ethel is going East to teach in the fall. Bill will appreciate your in- terest in his affairs, and probably tell his cousin Sam Harris that you’re a regular fellow. Perhaps Sam, who for all I know gets his drug needs at the Standard Pharmacy near the depot, will drop in to give you the once over, and at the same time buy that bottle of Painkiller he was thinking about. This may strike you as trivial, but it all counts. “Avoid playing favorites in serving customers. If little Maisie Simpson comes in for 5 cents worth of Alum just before Mrs. Peter Henshaw, the bank manager's. wife, ignore Maisie. Serve her first as is her due. Little girls and boys sometimes tell their mothers of ill-treament received and the bad news gets around. “Be neat in your personal attire and keep your hands clean—Oh, so clean. In fact, wash ’em until they how! for mercy. Some of my late lamented clerks have lost me customers by reason of the fact that said clerks’ finger nails tried to compete with the Ace of Spades—a detail, but important. “Don’t let your personal affairs ob- trude on my business. Your predeces- sor is now at ‘liberty’ as our theatrical friends have it, because he insisted on discussing the Giant’s chances for the World's Series over the telephone one sunny morning. The customer who had his own business to get back to, listen- ed to the discussion for two minutes and then departed empty-handed. I know, because I met him coming out. He has not been back since and neither has the baseball enthusiast. If you are tendered a coin which you think is not a member of the aristocracy, refrain from hurling it don’t back at the customer with a disdainful gesture. I can afford to take in a few lead quarters a year more than I can afford to offend customers. In most cases, people in possession of these mongrel coins acquired them and also pass them on innocently; and it is not pleasant to be even suspected of crim- inal activities. Quite a bombardment of “don'ts”, eh Lucy. But to use another one, I “don’t” think it will hinder my upward progress in the drug business if I keep them in mind. This fellow Parsons has more under his hat than hair, and I feel we are going to get on as thick as a couple of frogs in a pail of mud. In any event, I am out to put the best I have into the game, and if I fail it won't be for lack if open eyes, to say nothing of ears. In my next screed I will give you a line on how my new boss displays his goods: for he is nothing if not orig- inal in this respect—and I don’t mean in all likelihood. Your Nth Cousin, George. Fred Renton. —_—_+-+>—___ Fly Chasers For Cattle. The following are said to be effec- tive: Crude carbolic acid _.. 1 oz. On Peanyroya: .---. 2 ozs. Ol er 4 ozs. Camphor liniment ~------------ 8 ozs. Mix and apply to affected parts. A weak alcoholic solution of carbolic acid or liquor cresolis comp. might be tried, either with or without a little Dippels animal oil applied with a spray. Or the following: Ceare gi 22 3 parts hie Oe 5 parts Eucalyptus tincture __-_____ 5 parts Alvohiol oo 150 parts Water 200 parts fn A Permanent Wave Sclution. The following are said to be com- mon types of solutions for permanent waves. 1. A solution of castor oil in al- cohol perfumed to suit. 2. Mastic, sandarac, copal of each 15 Gm. dissolved in alcohol 300 cc., perfumed to suit. 3. Perfumed spirit, to which is added compound tincture of benzoin in proportion of 2cc. to 30 cc. The flannel cloths are saturated with a 10 per cent. solution of potassium carbonate in distilled water. Some operators use a saturated solution of borax, and others use a mixture of these under the name of Balsamic Oils. —_—_~o > >—__ Mosquito Fumigant. The basement of a house which is infested with mosquitoes can best be treated by fumigation with sulphur or insect powder, after stopping up all outlets. The sulphur is burnt in a metal vessel standing in water, but if insect powder is used this is sprinkled freely upon a vessel of live coals. The sulphur process will not be suitable if the fumes can escape to the rest of the house. rs Astringent Face Lotion. The following is well spoken of: Pin 34 Oz. Boway eo ¥Y oz. Givycerin 2 Y% oz. Rose water = oe 10 ozs. Distified water to -_-_-----_-- 20 ozs. Dissolve the alum, add the borax, allow to stand about half an hour, then add the glycerin. oe Duplicator Ink. Violet ink is the most popular be- cause methyl violet, the color employ- ed, gives more copies than any other aniline dye. One ounce of methyl violet is triturated with 1 oz. of warm glycerin, the mortar rinsed out with 6 oz. of warm water added and the liquid transferred to a bottle. When cold 1 oz. of alcohol is added. —_+ + >—____ Governors To Help Salesmen Get Home. The traveling salesmen of the coun- try have enlisted the services of twenty-four governors in their move- ment to endow a home and hospital for aged, incapacitated or indigent travel- ing salesmen at Winston-Salem, North Carolina, These will serve on a gover- nors’ committee of the National Trav- eling Salesmen’s Foundation which is sponsoring the project to raise $3,000, - 000 with the slogan “Home by Christ- mas.” Two of the twenty-four governors on the committee were once traveling salesmen themselves. Governor Zim- merman, of Wisconsin, traveled over the entire United States as a salesman in his youth and has been a member of the Iowa and Illinois traveling men’s associations. Governor Long of Louis- jana, was also a traveling salesman for several years before he decided on a political career. Governor Case, of Rhode Island, ist accepting to serve on the governors’ committee, voiced the sentiment of the other members of the committee when he said, “The project to endow a home and its necessary facilities for elderly or infirm traveling salesmen should warrant the support and co-operation of all citizens. It is an honor and a pleasure to be associated with the men who are sponsoring this movement.” —_++>—__—__ It Always Works That Way. For a long time I have been preach- ing the doctrine “That we get out of life just what we put into it.” A neigh- bor of mine heard me make this state- ment several times, and one day took me to task as follows: “Say Cox, tell me how you are ever going to collect from these little sparrows and robins and wild canaries I see you feeding every morning?” “Well,” I replied, “T don’t know how or where or when, but you can rest assured I will be paid in full all right.” He just laughed and went on, but a few mornings later he stopped and was admiring the roses in our garden, when all of a sudden he discovered there were no bugs on our bushes and right away he wanted to know what kind of spray we used, de- claring the bugs were destroying every plant he had. I told him we had never used a spray, and explained it to him after this fashion. “You see we have a hundred o rmore birds breakfast with us every morning and they sing us a song or two, but they do not seem to October 10, 1928 MICHIGAN TRADESMAN 27 feel that their songs are pay enough the holdings of most growers was WHOLESALE DRUG PRICE CURRENT for what we do for them, and in want- small, the majority are reported to ing to do more, they have undertaken have been free of debt before the storm Prices quoted are nominal, based on market the day of issue. the job of freeing our plants of insects, and without any large mortgages on Acids Cotton Seed ---. 1 35@1 50 Soleo St @1 44 hat they may not destroy them as the 35 arty. F i i ' Cubebs -------- 6 50@6 75 Benzoin --__----- @2 28 th y may n¢ y y their property. For this reason, those Ravio ao ys = S ® oC 6 00@6 25 Benzoin Comp'd- @2 40 have yours. It always works that way. viewing the situation believe that he Garholic “38 @ 44 Eucalyptus ---- 1 25@1 50 Buchw | @2 16 ty Sc te : : : Soe . <4 Aiea Hemlock, pure_. 2 00@2 25 Cantharides --_. @2 52 We get out of life just what we put industry will be able to re-establish ee --------- eo " canines Hericn 46004 a Camicun @2 28 into it.’ With a smile he said, “Cox itself without great difficulty. “46 £#€ @ Joie oad a i ore a cxacks Jans gi < a. : a ; ard, extra __.. 5 Menena, 2 b2 16 you win. Coleman Cox. ee lo 2S “ ott) isin Cochin @1 80 ee Always Have the Last Word. Tartarie 52 @ 60 ig pans’ 8 F ne 6 pe - Dictatis oo : aa Good Lighting and What It Does. Two dentists who happened to be , Foemon, “6 00@6 25 Gontes iat @1 s ‘ ae masts nothi ; . cals T ee . : : mmonia Linseed, raw. bbl. @ 8 uUaiae @ Plenty of light costs nothing in the traveling North on the same train dis- Water, 26 dex 0? @ 18 Linseed, boiled, bbl. @ 88 Guaie Armen. 2 04 long run. It is dimness that costs covered they were of the same profes- Water, 1 a Linseed, bld less 95@108 fodine ----__---- @1 25 : p , 18 deg.-. 06 @ 15 ; é : : si set sina Water, 14 deg.-. 54@ 13 Linseed, raw, less 92@1 05 Iodine, Colorless_ @1 30 a . i ey : ! | Carbonate ____. 20. @ 25 Mustard, arifil. oz. @ 35 Iron, Clo --------- @1 56 Here are nine things that good Immediately their conversation turn- Chloride (Gran.) 09 @ 20 page ------ ioe pe br sent ———— @ be colt f : ive, pure __.. 4 00@5 00 Myrrh _----------- 2 lighting does for a retailer. It— ed to “shop.” Olive, telnea. - Nux Vomica ---- @1 80 Adds attractiveness and value to the “You know, old man,” said the first, _ in _ _ yellow ---.-.-- 2 85@3 25 oa ao = z : a f Copaiba —-~---- 1 00@1 25 Olive, Malaga, pium, Camp. -- @1 merchandise . I have mastered the art of being Fir (Canada) -. 2 75@3 00 green ___-__-- 2 85@3 25 Poe aaah a ¢ a . . > i a a a Permits closer and more accurate in- gentle. I’ve got gentleness down to le titans wo « Orange, Sweet 12 00@12 25 _— spection of goods, thus cutting down — such a fine point that my patients fall Tolu —_—_—— 2 00@2 25 Sea. et 1 wai = Paints : S é ax aslee rhile |’ i i Pennyroyal ---. 3 50@3 75 i ; returns and exchanges. 1s oo while I’m pulling out their wiias Poancnnit 7 § 80@5 70 Lead, red dry -_ 13%@13% Emphasizes the fact that the shop _ teeth. : : Rose, pure _. 13 50@14 00 Lead, white dry 13%4@13% Cassia (ordinary)_ 25@ 30 ’ a j i BY, 3 is “ mh : ” : ya Rosemary Flows 1 25@1 50 Lead, white oil. 134% @13% is clean, neat, up-to-date. Oh, that’s nothing,’ retorted the Cassia (Saigon) -. 50@ 60 : « = f 6 Sandelwood, E. Ochre, yellow bbl. @ 2% other. Sassafras (pw. 60c) @ 50 oe ag 50@10 75 Ochre. yellow less 3@ 6 Establishes an atmosphere of cheer- fulness that makes for congeniality and courtesy on the part of salespeople. Saves rent for the shop in the mid- dile of the block by enabling it to com- pete with the shop at the corner. Attracts the poorly- lighted shop. Makes it possible to use effectively trade from every foot of space. Brings out the color and texture of the goods. Sells more goods. 22> Grapefruit Industry Hit Hard. The storm which struck Porto Rico Sept. 13 caused a loss of $10,000,000 to the grapefruit industry on the island, including the destruction of one-fifth of the fruit-bearing trees in the or- confidential advices to local fruit concerns state. As a result of the hurricane, shipments of fruit from the island will be practically at a standstill for the next nine months. Although the insurance coverage on chards_ there, oS KM Jsissididaliulluisludluilldilliiissidsisibbssbdbibldldsdde GRAND RAPIDS ITE lddddddidiiiiiidsilidbibissisidsbdsisidsbidddddiiidldiililldldiidilidiiilsddsss N WLLL LLL LLL LLL LLL LLL Ahhh, New Holiday Goods and Staple Sundries Now on Display at Grand Rapids in Our Own Building 38-44 Oakes St., Second Floor You will find displayed one of the most complete assortments suitable for the Michi- gan trade ever shown in both Foreign and Domestic lines, and we invite your careful inspection of this line of seasonable merchan- dise before you place your order elsewhere. Actually Seeing Is Believing Come Early—Write for Appointments Now Hazeltine & Perkins Drug Company Michigan “My patients always arrange for their photos to be taken when I operate, because that’s the only time they have such a pleasant expression.” OO - The Color Test. Some one has discussed the “shades of man” as follows: When he’s mad, they say he’s Red. When he is a coward, they call him Yellow. When he’s straight, they say he’s White. When he’s loyal, they say he’s true Blue. When he’s unintelligent, they call him Green. When a man has no pep, they say he’s colorless, Seely Manufacturing Co. 1862 - - 1928 Flavoring Extracts — Toilet Goods A standard of quality for over 60 years SEELY MANUFACTURING CO. 1900 East Jefferson Detroit MANISTEE 4“ WHILE ddddddddddldldldldldldlididisMbishihihldidddd Soap Cut (powd.) eG) 2 20@ 30 Berries Cubeb. ..... @1 00 Bish 2... a Juniper .....__.__ 10@ 20 Prickly Ash --.... @ 175 Extracts Eicorice .._._.__ 60@ 65 Licorice, powd. ~. 60@ 70 Flowers Arnica 2.0. 1 75@1 85 Chamomile (Ged.) @ 40 Chamomile Rom. @ 50 Gums Acacia, lst --.... 50@ 55 Acacia, 2nd -... 45@ 50 Acacia, Sorts -.. 20@ 25 Acacia, Powdered 35@ 40 Aloes (Barb Pow) 25@ 35 Aloes (Cape Pow) 25@ 35 Aloes (Soc. Pow.) 75@ 80 Asafoetida ---_.- 0@ 60 Fow. =... 75@1 00 Caniphor ._....__. 85@ 90 Gesiag — @ 60 Guaiac, pow’d —-- @ TW King, 2... @1 2d Kino, powdered__ @1 20 Miyren 220 @1 25 Myrrh, powdered @1 35 Opium, powd. 19 65@19 92 Opium, gran. 19 65@19 92 Shellae .....-___. 5@ 80 Sheliae —...._... 75@ 90 Tragacanth, pow. @1 75 Tragacanth --.. 2 00@2 35 Turpentine ------ @ 30 Insecticides Arsenic —...-. 0s@ 20 Blue Vitriol, bbl. @ 08 Blue Vitriol, less 0944,@17 Bordea. Mix Dry 12@ 26 Hellebore, White powdered ---.. 18@ 30 Insect Powder... 47%@ _ 60 Lead Arsenate Po. 13144@30 Lime and Sulphur as eee 22 Paris Green -... 24@ 42 Leaves Buehnu .... @1 05 Buchu, powdered @1 10 Sage, Bulk -_---. 25@ 30 Sage, % loose -. @ 40 Sage, powdered. @ 35 Senna, Alex. --.. 50@ ‘| Senna, Tinn. pow. 30@ 36 Uva Urasi ..___._. 20@ 26 Oils Almonds, Bitter, true 22. 50@7 75 Almonds, Bitter, artificial __._. 3 00@3 25 Almonds, Sweet, true 220 50@1 80 Almonds, Sweet, imitation --.. 1 00@1 25 Amber, crude -. 1 25@1 50 Amber, rectified 1 50@1 75 Anning os 1 25@1 50 Bergamont ---. 9 00@9 25 Cajeput ..._..._ 00@2 25 Cassia... 7 4 00@4 25 Castor 2. 1 55@1 80 Cedar Leaf ~--- 2 00@2 25 Citronella —_~---- 1 00@1 20 Clgves 2. 3 00@3 25 Cocoanut ---.-- 27%@_ 35 Cod Lievr ------ 2 00@2 45 Croton .-----.. 2 00@2 25 Sassafras, true 1 75@2 00 Sassafras, arti’l 75@1 00 Spearmint _____ 7 00@7 25 Sperm _. 1 50@1 75 any 7 00@7 25 Tar USE —. 65@ 75 Turpentine, less 65@ 7 Turpentine, bbl. _- @5d9% Wintergreen, leaf, 6 00@6 25 Wintergreen, sweet bireh .. 3 00@3 25 Wintergreen, art 75@1 00 Worm Seed _--- 5 50@5 75 Wormwood -- 20 00@20 25 Potassium Bicarbonate -_.. 35@ 40 Bichromate -.-.- 15@ 25 Bromide 69@ 85 Bromide 54@ 71 Chlorate, gran'd_ 23@ 30 Chlorate, powd. Gr Ntal 62 16@ 25 €vanide 2-2 30@ 90 fodide _.___.___ 4 »4 66@4 85 Permanganate -. 20@ 30 Prussiate, yellow 35@ 45 Prussiate. red —__ @ 70 Suiphate ..__.___ 30@ 40 Roots Alhaviet .22. 30@ 35 Blood, powdered. 40@ 45 Calamus 2 a5@ Elecampane, pwd. 25@ 30 Gentian, powd. ~ 20@ 30 Ginger, African, powdered --_--- 30@ 35 Ginger, Jamaica. 60@ 65 Ginger, Jamaica, powdered -___- 45@ 60 Goldenseal, pow. 7 50@8 00 Ipecac, powd. -. @5 00 Eiecorice —_...___ 35@ 40 Licorice, powd._. 20@ 30 Orris, powdered. 30@ 40 Poke, powdered__ 35@ 40 Rhubarb, powd -- @1 00 Rosinwood, powd. @ 650 Sarsaparilla, Hond. ground ._....._ 10 Sarsaparilla, Mexic. @ 60 Squills 35@ Squills, powdered 70@ 80 Tumeric, powd... 20@ 25 Valerian, powd._- @1i 00 Seeds Anise 2... @ 35 Anise, powdered 35@ 40 Bie. ts 2. 13@ 17 Canary. —...__. 0@ 16 Caraway, Po. 30 25@ 30 Cardamon ._... @3 00 Coriander pow. .40 30@ 25 Pa 5@ 20 Fennell -.-.---_. 35@ 50 Fisk 222 7@ 15 Flax, ground -- 7@ 15 Foenugreek, pwd. 15@ 25 bermp oe 8 15 Lobelia, powd. ~~ @1 60 Mustard, yellow 17@ 25 Mustard, black_. 20@ 25 Ponay 15@ 30 Quimica _______.. 1 00@1 25 Sabadilla, ._____ 45@ 50 Sunflower --.--- 12@ 18 Worm, American 30@ 40 Worm, Levant — 6 50@7 00 Tinctures Aconite ~........ @1 80 mwlees 22 @1 56 Arnica ._. @1 50 Acafoetida -...-- @2 28 Red Venet’n Am. 34%@ 7 Red Venet’n Eng. 4@ 8 Putty « Whiting, bbl ___ @ 4% Vise _......... 5%@10 L. H. P. Prep... 2 90@3 05 Rogers Prep. -- 2 90@3 05 Miscellaneous Acetanalid ___ 57@ 75 Alan Os@ 12 Alum. powd and Sround 2 09@ 15 Bismuth, Subni- trate 2122 2 838@3 08 Borax xtal or pewdered .... 05@ 13 Cantharides, po. 1 50@2 00 Calomel _—.. 2 7T2@2 82 Capsicum, pow’d 62@ 75 Carmine anew € OCGES OO sassia Buds —._. 380@ 3d Cloves 2. 40@ 50 chalk Prepared. 14@ 16 Chioroform _..._ 58@_~=s« GG Chloral Hydrate 20@1 50 Cocaine =. 12 85@13 5u socoa Butter _.. 65@ 90 Corks, list, less 30-10 to i 40-10% Copperas _...___. 03@ 10 Copperas, Powd. 4@ 10 Corrosive Sublm 2 25@2 30 Cream Tartar _. 35@ 46 €uttle bone _.___ 40@ 50 Hextring =. 6@ 15 Dover's Powder 4 00@4 50 Emery, All Nos. 10@ 15 IXmery, Powdered @ 15 Kipsom Salts, bbls. @ 0 Epsom Salts, less 3%@ _ 10 Ergot, powdered -. @4 00 Flake, White -. 15@ 20 Formaldehyde, Ib. 12%.@30 Gelatine 2.2... 80@ 90 Glassware, less 55% Glassware, full case 60%. Glauber Salts, bbl. @02% Glauber Salts less 04@ 10 Glue, Brown _.._ 20@ 30 Glue, Brown Grd 16@ 22 Glue, White -.._ 27%@ 35 Glue, white grd. 25@ 35 Glycerine ___.... 20@ 40 Beg 2 75@ 95 Ogdme _ 2. 6 45@7 00 Jodoform __._... 8 00@8 30 vead Acetate _. 20@ 30 fee 2 =. @1 50 face, powdered_ @1 60 Menthol ... 8 00@9 00 Morphine -_-. 12 83@13 98 Nux Vomica ____ @ 30 Nux Vomica, pow. 15@ 25 Pepper, black, pow 57@ 70 Pepper, White, pw. 75@ 85 Pitch, Burgudry. 20@ 25 Quassia 12@ Quinine, 5 oz. cans @ 59 Rochelle Salts _. 28@ 40 Sacharine .._.. 2 60@275 Salt Peter _.._.. 11@ 22 Seidlitz Mixture 30@ 40 Soap, green -._. 15@ 30 Soap mott cast — @ 25 Soap, white Castile, GGS@ 2 @15 00 Soap, white Castile less, per bar -- @1 60 Soda Ash 3@ 10 Soda Bicarbonate 3%@ 10 Soda, Sal 02% 08 Spirits Camphor @1 20 Sulphur, roll -... 3%@ 10 Sulphur, Subl. _. 4%@ 10 Tamarinds _..... 20@ 25 Tartar Emetic -. 70@ 75 Turpentine, Ven. 50@ 75 Vanilla Ex. pure 1 50@2 00 Vanilla Ex. pure 2 25@2 50 Zine Sulphate _. 06@ 11 and are intended to be correct at time of going to press. MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues. ee ec ADVANCED Nucoa California Lima Beans Split Green Peas Qauker Catsup Pork Pork DECLINED Loins, med. Butts AMMONIA Quaker, 24-12 oz. case 2 50 Quaker, 12-32 oz. case 2 25 Bo Peep, 24, sm. case 2 70 Bo Peep. 12 lIge. case 2 25 APPLE BUTTER Quaker, 24-12 oz., doz. 2 25 quaker, 12-838 02z., duz. 3 35 * AXLE GREASE a ma 6m Uf 6 OU 10 lp. pails, per doz. 8 5v 15 lb. pails, per doz. 11 95 25 lb. pails, per doz. 19 15 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, 10c, doz —__.__ 95 Royal, 6 oz., doz. ___. 2 76 Boval. 12 oz. doz. __ 6 20a Hoyal 5 tbh. __. 31 20 Calumet, 4 oz, doz. 95 Calumet, 8&8 oz. doz. 135 Calumet, 16 oz., doz. 3 35 Calumet. 5 Ib.. doz. 12 75 Calumet, 10 Ib.. doz. 19 00 Rumford, 10c, per doz. 95 Rumford. 8 oz., doz. 1 85 Rumford, 12 oz.. doz. 2 40 Rumford, 5 lb.. doz. 12 50 K. C. Brand Per case 16c size, 4 doz. —_..__ 3 70 i5ec size, 4 doz. _..___ 5 50 20c size. 4 doz. —.__- 7 20 25ce size, 4 doz. _----- 9 20 bic cive, 2 doz. ______ 8 BS 0c size, 1 doz. _..____ 6 85 10 Ib. size, % doz. ---- 6 75 BLUING JENNINGS The Oriainal Condensed S> oz., 4 dz. cs. 3 00 oz., 3 dz. cs. 3 75 tsali,36-1 oz., cart. 1 00 Non- Am. Quaker, 1% oz.. freeze, dozen 85 Boy Blue. 36s. ver cs. 2 70 BEANS and PEAS 100 Ib. bag Brown Swedish Beans 9 00 Pinto Beans 50 Red Kidney Beans _. 9 50 White Hand P. Beans 9 50 Cal. Lima Beans ---. 12 00 Black Eye Beans -. 8 50 Split Peas, Yellow -. 8 00 Split Peas, Green -- 8 50 Beotch Feas ..__.____ 5 75 BURNERS —— —_ No. 1 and 2, White. ae No. 1 nae =, oe. 2 25 BOTTLE CAPS Single Lacquor, 1 gross pkg., per gross ---- 16 Dbl. Lacquor, 1 gross 16% pke., per Eross —.-_ BREAKFAST FOODS Kellogg’s Brands. Flakes, No. 136 2 85 Flakes, No. 124 2 &5 Flakes. No. 102 2 90 Mo. et 27 No. 202 Corn Corn Corn Pep, Pep, Ixrumbles, No. 424 --- 2 70 Bran Fiakes, No. 624 2 25 Bran Flakes, No. 602 1 50 ixic e hyrispies, 6 0Z. _- 2 70 Zice Krisvies, 1 oz. __ 1 60 Kaffe Hag, 12 1-lb CaS 7 30 Ali Bran, 16 oz. _._ 2 2 au Bran, 10 o%, 2 2 70 All Ban, % oz. _... 2 0 Fost Brands. Grarpe-Nuts, 24s _._.__ 80 Grape-Nuts, 100s ---- 13 No. 8 No. 10 Instant Postum, Instant Postum, bh IS DO bo bo Hm Odo CO 2 : on Fostum Cereal, No. 0 Post Toasties. 36s -. 2 85 Post Toasties, 24s ~-_ 2 85 Posts Gran, 748 _.- 10 40s Bran, 12s 2. 90 toman Meal, 12-2 lb._ 3 35 Cream Wheat, 18 Cream Barley, 18 Ralston Food, 18 Maple Flakes, 24 Rainbow Corn Fla., 36 Silver Flake Oats, 18s Silver Flake Oats, 12s bo DO DO sm Co to o oe $v lb. Jute Bulk Oats, bag 3 3 Ralston New Oata, 24 2 70 Ralston New Oata, 12 2 70 Shred. Wheat Bis., 36s 3 85 Shred. Wheat Bis., 72s 1 55 Triscwit, Zia oo 1 73 Wheatena, ifs _______ 3 70 BROOMS Jewell, dox. —__._._._.. 5 25 Standard Parlor, 23 lb. 8 25 Fancy Parlor, 23 Ib.-- 9 25 Ex. Fancy Parlor 25 lb. 9 75 Ex. Fcy. Parlor 26 Ib. - 00 Toy 2 1 75 Whisk, No. 3 --------- 2 75 BRUSHES Scrub Solid Back, 8 in. ---- ) 50 Solid Back, 1 in. ---. 1 15 Pointed Ends ------ — <2 Stove Spier a ee 1 8¢ No. of 2 00 Pasties 2 60 Shoe No. 44) 2 25 No, 2 3 00 BUTTER COLOR Dandelion __-------- i. CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 Ibs. ----- 12.8 Paraffine, 68 ---.---- 14% Paraffine, 128 ..-.--.. 14% Vie 40 Tudor, 6s, per box -. _. 80 CANNED FRUIT Apples, No. 10 - 6 50 Apple Sauce, 10 8 00 Apricots, No. 24% 3 40@3 90 Apricots, No. 10° 8 “50@11 00 Blackberries, No. 10 7 50 Blueberries, No. 10 Pipes | | Cherries, No. 2 .._ 25 Cherries, No. Cherries, No. 10 Cherries, No. 10 ___. 12 50 Peaches, No. 10 Mich. 3 75 Peaches, No. 2% Mich 2 20 Peaches, 2% Cal. 2 ne 60 Peaches, 10, Cal. -... 8 50 Pineapple, 1 oh oe 1 35 Pineapple, 2 sli. .-.-._ 2 45 P’apple, 2 br. sl. .... 2 25 P’apple, 2 br. sl. -.-. 2 40 P’apple, 2%, sli. ----- 3 00 Papple, 2, cru. -.--. 2 60 Pineapple, 10 crushed ; 00 Pears, No. 2 Pears, No. 21% Raspberries, No. 2 bik 3 25 Raspb’s. Red. No. 10 11 50 a Black, Ne. 12 15 00 Beene. No. 18: 4 75 Strawberries, No. 2 —. 3 25 Strawb's, No. 10 ___. 11 00 CANNED FISH Clam Ch’der. 19% oz. 1 Clam (Cr., No. 2 ...... 2 Clams, Steamed. No. 1 2 Clams, Minced, No. % 2 2 Finnan Haddie, 10 oz. 3 Clam Bouillon, 7 oz... 2 Chicken Haddie, No. 1 2 Fish Flakes, small -. 1 ss = ee Cod Fish Cake, 10 oz. 1 35 Cove Oysters, 5 oz. — 175 Lobster, No. %, Star 2 90 Shrimp, 1, wet -..... 2 26 sard's, 4% Oil, Key _. 6 10 Sard’s, % Oil, Key —. 5 75 Sardines, 44 Oil, k’less 5 25 ‘Salmon, Red Alaska 3 00 Salmon, Med. Alaska 2 1 Salmon, Pink Alaska 2 2 Sardines, Im. %, ea. 10@28 Sardines, Im., 4%, ea. 25 Sardines, Cal. _. 1 85@2 25 Tuna, %, Curtis , doz. 4 00 Tuna, %4s, Curtis, doz. 2 20 Tuna, % Blue Fin —. 2 25 Tuna. is. Curtis, doz. 7 00 he CANNED MEAT Bacon, Med. Beechnut 3 Bacon, Lge. Beechnut 5 40 Beef, No. 1, Corned __ 3 10 Beef, No. 1, Roast _._. 3 10 Beef, No. 2%, Qua. sli. 1 60 Beef, 3% oz. Qua. sli. 2 25 Beef, No. 1, B nut, sli. 4 30 Beefsteak & Onions, s 3 70 Chili Con Ca., is _. 136 Deviled Ham, %s —-_- 2 20 Deviled Ham, %s -.. 3 60 Hamburg Steak & Onions, No. 1 _..._ 3 15 Potted Beef, 4 oz. 1 Potted Meat, 4 Libby see Potted Meat, % Libby Potted Meat, % Qua. “ss Potted Ham, Gen. &% 1 85 Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 95 Veal Loaf, Medium . 2 26 Baked Beans Campbells 115 Quaker, 18 oz. — 2. 1 05 Fremont, No. 2 1.25 Snider, No, 1 2 95 sniner, No. 2 2. 1 25 Van Camp, small -_... 90 Van Camp, med. -... 1 15 CANNED VEGETABLES. Asparagus. No. 1, Green tips -- 3 15 No. 2%, Large Green 4 50 W. Beans, cut 2 1 65@1 75 W. Beans, 10 -_..__.. 7 58 Green Beans, 2s 1 65 2 25 Green Beans, 10s -. @7 50 L. Beans, 2 gr. 1 35@2 66 Lima Beans, 2s,Soaked : m4 Red Kid, No. 2 ----_- Beets, No. 2, wh. 1 Teg? 40 rr Beets, No. 2, cut 1 10 Beets, No. 3, cut -... 1 4 Corn, No. 2, stam. .. 1 10 Corn, Ex. stan. No. 2 1 86 Corn, No, 2, Fan. 1 80@2 35 Corn, No. 10 .. 8 00@10 75 Hominy, No .3 1 00@1 16 Okra, No. 2, whole -_ 2 15 Okra, No. 2, cut .... 8 76 Mushrooms, Hotels -- 30 Mushrooms, Choice, 8 oz. 35 Mushrooms, Sur Extra 560 Peas, No. 65 Peas, No. 2, June 1 85 Peas. No. 2, Ex. Sift. J. 2 26 Fine, French = Pumpkin, No. 3 1 835@1 60 Pumpkin, No. 10 5 00@5 50 Pimentos. %, each 12@14 Pimentoes, %, each __ 27 Sw’t Potatoes. No. 2% 2 26 Sauerkraut, No.3 1 35@1 58 Succofash, No. 2 1 65@32 60 Succotash. No. 2, glass : 80 Spinach, No. 1 -----— 1 25 Spnach, No. 2.. 1 60@1 90 Spinach, No. s 25@2 60 Spiraich, No. 10. 6 50@7 00 Tomatoes, No. 2 1 20@1 30 Tomatoes, No. 3, 1 $0@2 28 Tomatoes, No. 10 7 00@7 50 CATSUP. Beech-Nut, small —--- 1 65 Lily of Valley, 14 oz._. 2 25 Lily of Valley, % pint 1 65 Paramount, 24, 8s _.-. 1 35 Paramount, 24, 16s ._ 2 25 Snitem, 6 02. 22... 1 65 Buiders, 16 of. 2 35 Gimker, 8 0f. i 30 Guaker, 10 of, 2. 1 45 (Qusaker, 14 oz. _.. 1 90 Quaker, Gallon Glass 11 00 Quaker, Galion Tin -_ 7 50 CHILI SAUCE Snider, 16 oz. ~------- 3 30 Snider. 8 oz. —--.-.. 2 30 Lilly Valley, 8 oz. -. 2 26 Lilly Valley. 14 oz. -. 3 26 OYSTER COCKTAIL. Sniders, 16 oz. 33 Sniders, 8 oz. _.----- 2 80 CHEESE. Roauetort 45 Kraft, smali items 1 65 Kraft, American -. 1 65 Chili, small tins 1 65 Pimento, small tins 1 65 Roquefort, sm. tins 2 26 Camembert, sm. tins 2 25 Calsite Farm Daisy _. 29 Wisconsin Fiat ...... 29 New York June —..... 32 Sep SEED ..........-. 4U PrOk ee 35 CHEWING GUM. Adams Black Jack ---- 66 Adams Bloodberry —---- 6d Adams Dentyne __------ od Adams Calif. Fruit -_-- 6d Adams Sen Sen -_____--- 65 Beeman’s Pepsin ------ 65 Beechnut Wintergreen_ Beechnut Peppermint —- Beechnut Spearmint --- Doublemint _.....___.._ 65 Peppermint, Wrigleys __ 65 Spearmint, Wrgileys __ 65 Sutcy Fruit —..... 65 Wrigley’s P-K -------- 65 Pane oo 65 Teaberry 65 CLEANER Holland Cleaner Mfd. by Dutch Boy ee 0 in ones 5 39 COCOA. Droste’s Dutch, 1 Ib.-- 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 Ib. 60 Chocolate Apples ---- 4 50 Pastelles, No. 1 -----12 60 Pastelles, % ib. ~----- 6 60 Pains De Cafe -.----- 3 60 Droste’s Bars, Delft Pastelies 1 Ib. -— Tin Bon 1 doz. 2 00 215 Rn an EE ene Lu 00 7 oz. “Rose Tin Bon i. 13 oz, ae De Cara- an 3 26 12 oz. Rosaces ------ 10 80 % Ib. Rosaces ------ 7 80 % ib. Pastelles -~---- 3 40 Langues De Chats ._ 4 80 CHOCOLATE. Baker, Caracas, %8 ---- 37 Baker, Caracas, %s ---- 35 COCOANUT Dunham's 15 Ib. case, %s and %s 48 15 Ib. case, 4S -----.-- 47 15 Ib. case, %s -------- 46 CLOTHES LINE. Hemp, 50 ft. _.___ 2 00@2 26 — Cotton, Se eee 3 50@4 00 meniaed. 50 ft. _...... 2 3 Sash Cord ---- 50@4 00 HUME GROCER CO. ROASTERS MUSKEGON, MICE COFFEE ROASTED 1 Ib. Package Melrose. 2 36 Tibery 25 Duar 42 Neorg co 40 — House: ..___- 49 ene. 2. Si enyal i ee 41 McLaughlin’s Kept-Fresh Nat. Gro. Co. Brands Lighthouse, 1 lb. tins_. 49 Pathfinder, 1 lb. tins__ 45 Table Talk, 1 lb. cart. 43 Square Deal, 1 lb. car. 39% Above brands are packed in both 30 and 50 lb. cases. Coffee Extracts M. Y.. per 100 __---- 12 Frank’s 50 pkes. __ 4 25 Hummel’s 69 1 Ib. 10% CONDENSED MILK Leader, 4 doz. 7 00 Eagle, 4 doz. MILK COMPOUND Hebe, Tall, 4 doz, —. ¢ 50 Hebe, Baby. 8 do. -. 4 40 Carolene, Tall, 4 doz.3 806 Carolene, Baby ------ 3 50 EVAPORATED MILK Quaker, Tall, 4 doz.__ 4 75 Quaker, Baby, $8 doz. 4 65 Quaker, Gallon, % doz. 4 6d Carnation, Tall, 4 doz. 5 10 Carnation, Baby, 8 dz. 5 00 Oatman’s Dundee, Tall 5 10 Oatman’s D'dee, Baby 5 00 Every Day, Tall ee Every Day. Baby -..- 4 70 Pe Tap 5 10 Pet, Baby, © 0%, .-- 5 00 Borden's Tall. 5 10 Borden's Baby 2... 6 00 CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, Worden Grocer Co, Brands APR ORIe 35 00 Havana Sweets _... 35 00 Hiemeter Champion -- 37 50 Canadian Club .._.-- 35 00 Rose O Cuba, Slims 37 50 Line Tom .... 37 60 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Webster Cadillac _..__ 75 00 Webster Astor Foil__ 75 00 Webster Knickbocker 95 00 Webster Albany Foil 95 00 Bering Apollos -_.. 95 00 Bering Palmitas 115 00 Bering Diplomatica 115 00 Bering Delioses __.. 120 00 Bering Favorita -.-. 135 00 Bering Albas .____- 150 00 CONFECTIONERY Stick Candy Pails Standara _........ 16 Pure Sugar Sticks 600s 4 00 Big Stick, 20 lb. case 18 Mixed Candy Kindergarten —_...._.__ 17 Deoger 14 xX tO) 2 12 French Creams -_-..---- 16 Paris Creams —.. 17 Grocera oo li Fancy Chocolates 5 Ib. Boxes Bittersweets, Ass’ted 1 76 Choe Marshmallow Dp 1 70 Milk Chocolate A A 1 76 Nibble Sticks —......_ Chocolate Nut Rolis .1 > Magnolia Choc —.... i.e Bon Ton (noc, .. 1 : Gum Drops Pails DR 16 Champion Gums .---- a 36 Challenge Gums -.-.-.. pa Pavorice (20 19 Superior, Boxes -_------ 23 Lozenges Pails A. A. Pep. Lozenges 16 A. A. Pink Lozenges 16 A A. Choc. Lozenges 16 Motto Hearts 19 Malted Milk Lozenges 21 Hard Goods Pails Lemon Drops. —_____.___- 18 O. F. Horehound dps. -- 18 Anise Squares -.------ 18 Peanut Squares _------- 17 Horehound Tablets __-- 18 Cough Drops Bxs Putiams —_...-----.-- 1 36 Smith Bros. —.-------- 1 50 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 48s, case 3 40 Specialties Pineapple Fudge ------- 22 Italian Bon Bons ----- 17 Banquet Cream Mints_ 25 Silver Kine M.Mallows 1 25 Handy Packages, 12-10c 80 Bar Goods Mich. Sugar Ca., 24, 5¢ 75 Pal O Mine, 24, 5c ---- 76 Malty Milkies, 24, 5c -_ 75 iemon Rolls ......_._. 75 Tru Ley, 24. be ... 75 No-Niut, 24, 8c ...-.-- 75 COUPON BOOKS 50 Economic grade 2 60 100 Economic grade 4 58 50@ Economic erade 20 00 1000 Economie grade 37 50 Where 1,000 ordered at a time, special- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 lb. boxes books are. October 10, 1928 DRIED FRUITS Apples N Y. Fey., 50 Ib. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice ~--- 21 Evaporated, Fancy ---- 26 Mvaporated, Slabs ----- 16 Citron 1D ib: Bek Co 40 Currants Jackages, 14 0Z, —..... 20 Creok. Bile, 1b. -.-- 20 Dates Dromedary, 368: ....-— 6 75 Peaches Evan. Choice 13 Hvan. Hx. Fancy, F.P. 16 Peel Lemon, American —.... 30 Orange, American —--.- 30 Raisins Seeded, bulk 07 Thompson's s’dles blk 06% Thompson's seedless, 15 oz. Seeded, California Prunes C0@70, 25 lb. boxes__.@09 50@60, 25 lb. boxes_._@1vu 40@50, 25 Ib. boxes.-@11 20@40, 25 Ib. boxes__@12 20@30, 25 lb. boxes_.@16 Hominy Pearl, 100 lb. sacks — 3 50 Macaronl Mueller’s Brands package, per doz. 1 380 package, per case 2 &0 9 o2 9 oz Bulk Goods EIpOW, 20 Ib. E Noodle, 10 Ibs. 07% 36 Pearl Barley Chester 009 2 7 00 Barley Grits ~...... aoe Sage East India See —. 46 Taploca Pearl, 100 lb. sacks -- . Minute, 8 oz., 8 dos. 4 05 Dromedary Instant -. 3 50 FLAVORING EXTRACTS JENNINGS’ PURE FLAVORING EXTRACT Vanilla and Lemon Same Price 2. oz .. i 25 2% oz. =. 1 80 pe Oz. ... 3 00 3% oz. _. 4 20 2 0%. 2. 2°75 2 07. =. 6 00 8 oz. .. 9 00 16 oz. _. 15 00 3% OZ. Amersealed At It 56 Years, Jiffy Punch 3 doz. Carton _......_ 3 2 Assorted flavors, FLOUR Vv. C. Milling Co. Brands Daly White 4 8 30 Harvest Ones... 7 50 Yes Ma’am Graham, S08 20 FRUIT CANS F. O. B. Grand Rapids Mason Halt pint FO One pint 2... a 2 1s One quart 220. nue Half sation: 2... 13 15 Ideal Glass Top. Hall oint 22a 9 06 One pH 9 30 One cauart: ..... 11 16 Hall gallon 2... 15 40 October 10, 1928 MICHIGAN TRADESMAN GELATINE Jell-O, 3 doz. -------- 2 85 Minute, 3 doz. ...--._-i 4 05 Plymouth, White -.-- 1 36 Quaker, 3 doz. —----- 2 56 JELLY AND PRESERVES Pure, 30 Ib. pails ----3 30 imitation, 30 Ib. pails 1 76 Pure, 6 oz., Asst., doz. 95 buckeye, 18 OZ., doz. 2 00 JELLY GLASSES 8 oz., per doz. OLEOMARGARINE Van Westenbrugge Brands Carload Disributor Nucoa, 1 Ib. ---------- 54, Nucoa, 2 and 5 1b. 21% Wilson & Co.’s Brands Oleo Certified .------------- 24 Nut ...-----—----—---- 18 Special Roll ---------- 19 MATCHES Swan, 144 ------------ 4 20 Diamond, 144 searchlight, 144 ) 5 Ohio Red Label, 144 bx 4 20 Olio Blue Tip, 146 box 5 05 Ohio Blue Tip. 720-lce 4 : *Blue seal. Ee 4 $5 *Patinhie. S440 4 00 *Wederal, 144 ------ § 25 +; kvce with Ten, Safety Matches Quaker, 5 gro. ecase__ 4 50 MOLASSES Molasses in Cans Deve, 36, 2 lb. Wh, L. 5 60 Dove, 24, 2% Ib Wh. L. 5 20 Dove, 36, 2 Ib. Black 4 30 Dove, 24, 2% lb. Biack 3 90 Dove, 6 10 Ib. Blue L. 4 45 Paimetto, 24, 2% Ib. 5 76 NUTS—Whole Almonds, Tarragona. 26 Brazil, New ------ . 24 Fancy Mixed -------- 29 Filberts, Sicily ------ 22 : Peanuts, Vir. Roasted 11% Peanuts, Jumbo, std. 16% Pecans, 3 star ------ 20 Pecans, Jumbo ------ 40 Pecans, Mammoth -- 50 Walnuts, Cal. -------- 28 Hickory ------------- 07 Salted Peanuts Fancy, No. 1 ---------- 14 Shelled Almonds oo 60 Peanuts, Spanish, 125 lb. bags ------- i2 Filberts -------------- 32 Pecans Salted -------- 8y Walniits —.-.----- 60 MINCE MEAT None Such, 4 doz. --- 6 47 Quaker, 3 doz. case —- 3 50 Libby, Kegs, wet, |b. 22 91% oz. Jar, Stuff.. doz. 4g Jugs, Stuff., dz. OLIVES 5 oz. Jar, Plain, doz. 1 35 10 oz. Jar, Plain, doz. 2 2 96 oz. Jar, Plain, doz. 4 +!) Pint Jars, Plain, doz. 3 10 Quart Jars, Plain, doz. 5 59 1 Gal. Glass Jugs, Pla. \ 90 & Gal. Kegs, each ---- 5 09 3% oz. Jar, Stuff., doz. 1 35 6 oz. Jar. Stuffed, doz. S 2s » PARIS GREEN Ma .n-------—-- 34 - is ___-.----_--------- : Ss and 6a .--vum--- 20 PEANUT BUTTER Bel Car-Mo Brand 24 1 1b; Tine 2... leas 8 oz., 2 do. in case... 15 Ih. palis —... — 256 ib. pals —...- PETROLEUM PRODUCTS. From Tank Wagon. Red Crown Gasoline —. 11 Red Crown Bthyl —---~. 14 Solite Gasoline —~------- 14 in Iron Barrels Perfection Kerosine __ 13.6 Gas Machine Gasoline 37.1 Vv. M. & P. Naphtha 19.6 1SO-VIS MOTOR OILS in tron Barrels Light eee ae em ene ine capa Gi Mean (oo WA PROB T14 ie FIeGaVYy Tl HieGavy oo Special heavy ~------- Bextra neavy -.. 4 Polarine “Ro ..... Transmission Oil -___ 6 Finol, 4 oz. cans, doz. 1 Finol, 8 oz. cans, doz. 2 Parowax, 100 Ib. Parowax. 40, 1 tb. _. Parowax, 20, f Ih. 2 AAWNAIH HAMAR AN a OT GAD EI bet tek tah bk et fed bet ' 1 i 2 PL rn cans 2.75 cans 4.65 semdac, Semdac, 12 pt. 12 qt. PICKLES Medium Sour 5 gallon, 400 count -- 4 75 Sweet Small 16 Galion, 2250 —_.__— 24 90 5 Galton, 150 —-_-_--- 9 75 Dill Pickles Gal. 40 to Tin, doz. —— 9 25 Wo; 2% Tins ._._.- 2 25 PIPES Cob, 3 doz. in bx. 1 00@1 20 PLAYING CARDS Battle Axe, per doz. 2 65 Bicycle _...._.._..__-_- 4 75 POTASH Babbitt’s, 2 doz. --.. 2 76 FRESH MEATS Beef Top Steers & Heif. ae 60 Good St’rs & H’f, 154%4@24 Med. Steers & Hei. -- 22 Com. Steers & Heif. 15@18 Veal Top 2... 24% ead ee eke Madium 2. ee Lamb Spring Lamb -------- 29 ee a 27 Medium 4.2250... 24 Woo 2 eh Mutton @Go6ed 2 18 MaGdium us 16 DOF eee 3 Pork bieht hegs —.....-..- 17 Medium hogs —._...... 16 Heavy hogs -------.~-- 15 Bot med. 20000 ae Garts 22 24 Snoniders 2... £20 Sparenbs e222 2.00) 7 Neck bones 2200500: 07 Trimmings —_- 2 49 PROVISIONS Barreled Pork Clear Back __ 25 00@28 00 Short Cut Clear26 00@29 00 Dry Sait Meats D S Bellies __ 18-20@18-19 Lard Pure in tierces _..__ 15 60 Ib. tubs -._-.advance %& 50 lb, tubs _._.advance % 20 Ib. pails _._-_-advance % 10 Ib. pails _.__.advance % 5 lb. pails ___-advance 1 3 lb. pails _.__-advance 1 Compound tierces _._. 13 Compound, tubs .._-_. 13% Sausages Bologna of 18 EIVGOr oo Frankfort 2.0. rom ..... VGON ee es Tongue, Jellied ----- 35 Headcheese. 2. 18 Smoked Meats Hams. Cer. 14-16 lb. @29 Hams. Cert., Skinned F6-18 tp @28 Ham, dried beef Knuckles .__..._._ @44 California Hams _._ @17% Pienie Boiled Prarie a 20 @25 Boiled Hams .__.__ @45 Minced Hams .. _- @21 Bacon 4/6 Cert. _. 24 @32 Beef Boneless, rump 28 00@88 00 Rump, new __ 29 00@32 00 Liver Beets 20 Call oo Se 65 POrK: fe eee 10 RICE Fancy Blue Rose _... 05% Pancy Head oo 07 ROLLED OATS Silver Flake, 12 New Process Quaker, 18 Regular -. 2 1 Quaker, 12s Family -_ 2 70 Mothers, 12s, China__ 3 80 Nedrow. 12s, China —. 3 25 Sacks, 90 Ib, Jute .. 5 10 RUSKS Dutch Tea Rusk Co. Brand. 86 rolls, per case —__. 25 18 rolls, per case ---- 25 4 2 12 rolls, per case -___ 1 12 cartons, per case -. 1 70 18 cartons, per case —_ : 36 cartons, per case -- 5 00 SALERATUS Arm and Hammer -. 3 75 SAL SODA Granulated, bbls. -_-. 1 80 Granulated, 60 Ibs. cs. 1 60 Granulated, 36 2% Ib. packages .-.____ 2 40 COD FISH Middles i Tablets, % lb. Pure -. 19% doz. 1 Wood boxes, Pure -. 30% Whole Cod 11% HERRING Holland Herring Mixed, Keys __.___ 00 Mixed, half bbls. -. 9 00 Mixed, bbls, —_..._ 00 Milkers, Kegs --.---. 1 10 Milkers, half bbls. -. 10 00 Milkers, bbls. —.-... 18 00 K K K K, Norway --. 19 60 8 Ib pails 2... 1 40 Gut Lunch 0. 3G Zoned, 10 lb. boxes -_ 17 Lake Herring % bbl., 100 lbs. ~---__ 6 50 Mackerel Tubs, 500 lb. fnecy fat 7 50 Pails. 10 lb. Fancy fat 1 75 White Fish Med. Fancy, 100 Ib. 13 00 SHOE BLACKENING 2 in 1, Paste, doz. __ 1 36 E. Z. Combination, dz. 1 85 Dri-Foot, dom _...... 2 00 Pixbys. Dos —.. 1 35 Shinola. doz. 2... 90 STOVE POLISH Blackne, per doz. -.-. 1 35 Rlack Silk Liquid, dz. 1 40 Black Silk Paste, doz. 1 25 Enameline Paste, doz. 1 35 Bnameline Liquid, dz. 1 35 E. Z. Liquid, per doz. 1 40 Radium, per doz. .... 1 35 Rising Sun, per doz. 1 36 654 Stove Enamel, dz. 2 80 Vulcanol, No. 5, doz. 95 Vulcanol, No. 10, doz. 1 35 Stovoil, per doz. __-- 3 00 SALT Colonial, 24, 2 lb. ---. 965 Colonial, 36-14% ----- 1 25 Colonial, Iodized, 24-2 2 00 Mead. No. 1! Bbis. ... 2 85 Med. No. 1, 100 Ib. bk. 95 Farmer Spec., 70 Ib. 95 Packers Meat, 50 Ib. 57 Crushed Rock for ice cream, 100 Ib., each 75 Butter Salt, 280 lb. bbl. 4 24 Block, 50 Ib. Baker Salt, 280 lb. bbl. 4 10 24, 10 lb., per bale _.-. 2 46 35, 4 lb., per bale -.-. 2 60 50, 3 lb., per bale -.-. 2 85 28 lb. bags, Table _. 42 Old Hickcory, Smoked, G-10 By. 4 50 Per case, 24, 2 Ibs. .. 3 40 Five case lots ------ 2 30 lodized, 24, 2 Ibs. __-- 2 40 BORAX Twenty Mule Team 24, 1 Ib. packages -_ 3 25 48, 10 oz. packages -. 4 35 96. % Ib. packages __ 4 00 SOAP Am. Family, 100 box 6 Crystal White, 100 _. 4 10 Hixport. 100 box ____.. 3 85 Big Jack, 60a __._-... 4 50 Fels Naptha, 100 box 5 Flake White, 10 box 4 05 Grdma White Na. 10s 3 75 Jap Rose, 100 box -.-- 7 85 Hairy, 100 box --._.. 4 00 Palm Olive, 144 box 11 00 Lava, 100 bo _...-._- 4 90 Octagon, 120 ___._.___ 5 06 Pummo, 100 box -.-- 4 85 Sweetheart. 100 box - 5 70 Grandpa Tar, 50 sm. 2 10 Grandpa Tar, 50 Ige. 3 50 Quaker Hardwater Cocoa, 72s, box __-. 2 85 Fairbank Tar, 100 bx 4 00 Trilby Soap, 100, 10¢ 7 25 Williams Barber Bar, 9s 50 Williams Mug, per doz. 48 CLEANSERS er nil en 80 can cases, $4.80 per case WASHING POWDERS Bon Ami Pd, 3 dz. bx 3 75 Bon Ami Cake, 3 dz. 3 25 Beilla, 2. 85 Climaline, 4 doz. ---. 4 20 Grandma, i006. 5c __.- 3 55 Grandma, 24 Large _. 3 55 Gold Dust, 100s __._.. 4 00 Gold Dust, 12 Golden Rod, 24 Large 3 4 La France Laun., 4 dz. 3 60 Old Dutch Clean. 4 dz 3 40 Octagon, 96a -...... 3 90 Rinse, 405 ~__. 3 20 ince, 246 5 25 Rub No More, 100, 10 OF 3 85 Rub No More, 20 Lg. 4 00 Spotless Cleanser, 48, Coe 2 3 85 Sani Flush, 1 doz. _. 2 25 Sapolio, 3 doz. 3 Soapine, 100, 12 oz. ~ 6 40 Snowboy, 100, 10 oz. 4 00 Snowboy, 24 Large _. 4 80 Speedee, 3 doz. __-_-- 7 20 Supbrite, 50 doz _...._ 2 :«10 Wyandotte, 48 _____ 4 75 SPICES Whole Spices Allspice, Jamaica ___. @25 Cloves, Zanzibar -... @38 Cassia, Canton —.____ @22 Cassia, 5c pkg., doz. @40 Ginger, African ~_.__ @19 Ginger, Cochin -_____ @25 Mace, Penang ________ 1a Mixed, No. I @32 Mixed, 5c pkgs., doz. @45 Nutmegs, 70@90 _____ @59 Nutmegs, 105-110 __ @59 Pepper, Black —____- @4€ Pure Ground in Bulk Allspice, Jamaica ___ @35 Cloves, Zanzibar __.. @46 Cassia. Canton _.. @au Gimger, Corkin ____. @35 Mustard _..... @32 Mace. Fenane 1 39 Pepper, Black __.- @55 Nutmers 9 @59 Pepper, White @86 Pepper, Cayenne _...._- @ 37 Paprika, Spanish ___. @45 Seasoning Chili Powder, lic ___. 1 35 Celery Salt, 3 oz. __.__ 96 Sage, 2 0m. 2. 90 Onion Sale 1 35 Garle 1 35 Fonelty, 3% as. ._.. 3 26 Kitchen Bouquet ____ 4 50 Laurel Leaves _______ 20 Marjoram, I oz. ____._ 90 Savery, tf az. 90 Thyme. I of, 90 Tumeric, 2% oz. _..._ 90 STARCH Corn Kingsfurd, 40 Ibs. _... 11% Powdered, bags __.. 4 50 Argo, 48, 1 lb. pkgs. 3 60 Cream, 48-, 4 80 Quaker, 40-1 ___.. 07% Gloss Argo, 48, i lb. pkgs. 3 60 Argo, 12, 3 lb. pkgs. 2 96 Argo, 8, 5 Ib. pkgs. -. 2 35 Silver Gloss, 48, Is _. 11% Elastic, 64 pkgs. ____ 5 35 ‘Eiger, 48-) 3 30 Tiser, 6@ Ibs. __... 06 CORN SYRUP Corn Blue Karo, No. 136 ._ 2 63 Blue Iaro. No. 5, 1 dz. 3 67 Blue Karo, No. 10 __ 3 47 Red Kare, No. i% _. 2 St Red Karo, No. 5, 1 dz. 4 05 Red Karo, No. 10 3 85 imit. Maple Flavor Orange, No. 1%, 2 dz. 3 36 Orange. No. 5, £ doz. 4 75 Maple. Green Label Karo _. 5 19 Maple and Cane Kanuck, per gal. .... 1 50 Kanuck, 5 gal. can —-. 6 50 Maple Michigan, per gal. -— 2 75 Welchs, per gal. ---. 3 25 TABLE SAUCES Lea & Perrin, large. 6 00 Lea & Perrin, small. 3 35 WENNER 1 60 Royal Mint... 2 2 40 Tobasco, 2 om. ...._ 4 25 Sho You, 9 o2., doz, 2 25 Al, aree 2. 4 75 Aol Small 3 15 Caster, 2 of. 2 3 30 TEA Japan Medium 27@33 @holte _ 37@46 Nancy 2 54@69 No. | Nibbs 54 1 Ih pke. Sifting __... 13 Gunpowder Choice aces Raney 20 _, « Ceylon Pekoe, medium -_..... 67 English Breakfast Congou, Medium --_.__. 28 Congou, Choice ____ 35@36 Congou, Fancy ___. 42@43 Oolong Medium __.... — | ae Chetce 45 PANCW oo 50 TWINE Cotton, 3 ply cone ____ 40 Cotton, 3 ply Balls _... 42 Wool 6 ply 18 VINEGAR Cider, 40 Grain White Wine, 80 grain. 25 White Wine, 40 grain... 19 WICKING No. ©; per gross 80 No, I, per gross __... | 26 No. 2, per gross __... 1 60 No. 3, per gross ____ 2 30 Peerless Rolls, per doz. 90 Rochester, No. 2, doz. 60 Rochester, No. 3, doz. 2 00 Rayo, per €oz -___. 75 WOODENWARE Baskets Bushels, narrow band, wire handles ______ 75 Bushels, narrow band, wood handles __---- 80 Market, drop handle. 90 Market, single handle. 95 Market, extra ___.._ 1 60 Splint, large 8 50 Splint, medium -—..... 7 50 Splint, small _.... ._ 6 50 Churns Barrel, 5 gal., each __ 2 40 Barrel, 10 gal., each. 2 55 3 to 6 gal., per gal. .. _ 16 Pails 10 qt. Galvanized _.... 2 36 12 qt. Galvanized .... 2 75 14 qt. Galvanized ____ 3 00 12 qt. Flaring Gal. Ir. 5 00 10 at. Tin Dairy _.... 4 @¢@ Traps Mouse, Wood, 4 holes. 60 Mouse, wood, 6 holes. 170 Mouse, tin, 6 holes __ 65 Hat, woed 2... - 100 Rat. spring 1 00 Mouse, spring __ 30 Tubs Large Galvanized ___. 8 75 Medium Galvanized __ 7 50 Small Galvanized ____ 6 50 Washboards Banner, Globe __... 5 50 Brass, single 6 25 Glass, sitgie 6 00 Double Peerless -.. . 8 60 Single Peerless ..... 7 50 Northern Queen -.__. 5 50 Universal ot 7 25 Wood Bowls 13 in. Butter 00 15 Im. Hutter 9 00 i in, Batter 18 00 19 in. Butter _..... 25 0¢ WRAPPING PAPER Fibre, Manila, white. 05% No. ) Bibre (2. 07 Butchers D. F. -..... 6% Kraft fe 07 Kraft Stripe 09% YEAST CAKE Magic, 3 dom _.... > 2 70 Sunlight, 3 doz, .... 2 70 Sunlight, 1% aoz ..1 35 Yeast Foam, 3 doz. _. 2 70 Yeast Foam, 1% doz. 1 35 YEAST—COMPRESSED Fleischmann, per doz. 36 30 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Oct. 1. We have to-day received the schedules, reference and ad- judication in the matter of Max A. Diet- rich, Bankrupt No. 3550. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Muskegon, and his occupa- tion is that of a merchant. The schedules show assets of $2,028.14 of which $600 is claimed as exempt, with liabilities of $3,963.70. The first meeting of creditors will be called, and note of the same made herein. The list of creditors of said bankrupt is as follows: City of Muskeron 8 $ 11.00 William Graff, Muskegon __________ 190.00 Pine St. Furn. Co., Muskegon ____ 226.00 Bishop Furn. Co., Muskegon -_-_-- 50.00 Heights Chemical Co., Muskegon H. 32.23 Consumers Tire Store, Muskegon 27.69 Broomhall Tire & Battery Service, oe 42.50 Krautheim Jewelry Store, Muskegon 143.25 Dr. F. W. Garber, Muskegon ____ 350.00 Osborne Co., Newark, N. J. 59.75 Dayton 105.00 "Accessory Co., National Cash Register Co., Reliable Tire & Biter 2 ee Drinan Roach & Co., Muskegon__ 34.00 L. C. Monroe Co., Muskegon ____-_- 17.00 Kimball Fuel & Ice Co., Muskegon 35.00 The Toggery, Muskegon ____-___-- 10.28 West Mich. Adv. Co., Muskegon __ 5.00 Easton Insurance Agency, Muskegon 25.00 Hackley Nat. Bank, Muskegon ~-2,550.00 Oct. 2. We have to-day received the schedules, reference and adjudication in the matter of Frank Gleason, Bankrupt No. 3551. The matter has been referred to Charles B. Blair as reteree in tip ruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedules show assets of $2,180 of which $250 is claimed as exempt, with liabilities of $4,508.90. The court has written for funds and upon re- ceipt of same the first meeting of cred- itors will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: City of Grand Rapids j $ 52.00 Douma & Sons, Grand Rapids ____ 175.00 Dr. J. G. Brotherhood, Grand Rap. 11.00 Dr. D. A Hagerman, Grand Rapids 35.00 Serena Lampman, Grand Rapids__ 4.00 Telephone D-rectory, Detroit _____-_ 24.00 Diamond Products Co., Grand Rap. 86.00 a. ©. Clark, Grand Rapids —_...._. 7.50 Emil B. Ganser, Grand Rapids __ 3.50 R. J. Cleland, Grand Rapids __._ 10.00 Miss Frances Reed, Grand Rapids 15.00 Sterling Co., Grand Rapids ae 33.50 S. C. Johnson & Co., Racine, Wis. 24.00 John Van Portfleit, Grand Rapids 5.00 Willam Rodgers & Sons, Sparta __ 140.00 Provin Real Estate Co., Grand R. 6.00 Fred Urtel, Lake Odessa __________ 10.00 Byron Goodshell, Lake Odessa ____ 12 00 Ed Shellhorn, Lake Odessa _______ 10.00 Frank Bretz, Lake Odessa oe 7.00 Robert Finch, Grand Rapids ______ 20.00 tay Sprague, Grand Rapids ______ 30.00 English, Grand Rapids ; 2 ee Ryan Market, Grand Rapids ______ 8.00 Ira Rosenberger, Grand Rapids __ 5.00 Dr. G. A. Crawford, Grand Rapids 12 00 William & Works, Grand Rapids George W. McDonald, Grand Rap. 31.1: Conray Coal Co., Grand Rapids 3 Martin Henderson, Grand Rapids - B. H. Sanitary Market, Grand Rap. John Halloran, Grand Rapids Davenport McLaughlan Inct., G. R. Lefler Garage, Grand Rapids Henry Demmink, Grand Rapids Ralph Vibber, Lake Odessa BK. A. Prange, Grand Rapids John Seven & Co., Grand Rapids Milton Thiehant, Grand Rapids G. R. Wood Fin. Co., Grand Rapids Serena E. Lampman. Grand Rap. 2,977.16 Dale Foster, Grand Rapids 10.00 Oct. 2. We have to-day received the schedules, reference and adjudication in the matter of Quartus G. June, Bank- rupt No. 3552. The matter has been re- ferred to ¢ ‘harles 3. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a laborer. The schedules show assets of $2,447.73 of which $1,750 is claimed as exempt, with liabilities of $2,830.16. The court has written for funds and upon receipt of same, the first meeting of creditors will be called, note of which will be made herein. The lI'st of creditors of said bankrupt is as fol- lows: Hugh Alexander, Evart tobert Savidge, Reed National Discount Corp., Heyman Furn. Co.. Grand Rapids 86.53 Swan Electric Appliance Co.. G. R. 79.05 " L. Westgate, Grand Rapids 216.00 $100.00 City 592.28 Grand R. 315.15 George W. Compton, Evart __.._. 76.00 Bertha Westgate, Grand Rap‘ds __ 10000 E. L. Westgate, Grand Rapids 128.63 ,0uck Bros., Big Rapids - a 7.50 Citizens State Bank, Big Rapids_ _ 70.00 Charies Foos, Big Rapids _.....__. 35.00 Reed & Clark. Big Ranids ___..___ 40.00 Arthur Pope, Bic Rapids __.._____ 25.00 Maarty Bros.. Big Rapds ________ 76.00 Goltz, Grocery. Bie Ranids __.... 50.00 A. A. Crane. Big Ranids 2 ee 3ig Rapids Gas €o., Big Rapids _. 2700 Dr. Grieve, Big Ranids se 120.00 Dr. Melntyre, Big Rapids ..-..... 6.00 MICHIGAN TRADESMAN Peerless Gass Co., Big Rapids ---- 73.00 Michelin Tire Co., Detroit ~_--_--- 135.00 Whiz Auto Polishing Co., Chicago 15.00 Perry Nichols, Grand Rapids ---_ 13.00 J. Klieman & Son, Grand Rapids 24.94 McBain Oil Co., McBain —__------- 92.00 National Grocer Co., Cadillac ---. 5.51 Lee & Cady Grocer Co., Saginaw 58.33 T. W. Brandon, Evart 4.17 Fleischman Yeast Co., Grand Rap. 1.75 Coce Cola Co., Reed City —______ 15.00 Wilson & Co., Saginaw —_--_----_- 45.90 Big Rapids Sav. Bank, Big Rapids 115.00 G. G. Webster, White Cloud ~ 104.00 Oct. 2. We have to-day received the schedules, reference and adjudication in the matter of Floss June, Bankrupt Nc. 3553. The bankrupt is a resident of Grand Rapids, and her occupation is that of a laborer. The schedules show assets of $2,394.43 of which $1,750 is claimed as exempt, with liabilities of $2,410.87. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made herein. The list of creditors of said bankrunt is as follows: Robert Savidg. Reed City -_------ $592.28 Hugh Alexander, Evart -_-------~- 100.00 National Discount Corp., Grand R. 315.15 Heyman Furn. Co., Grand Rapids 86.53 Swan Electric Appliance Store, G. R. 79.05 National Grocer Co., Cadillac ---. 5.51 Lee & Cady, Saginaw -_----_----- 58.35 T. W. Brandon, Evart ...-..______ 4.17 Fleischman Yeast Co., Grand R. 1.75 Coco Cola, Co., Reed City —.__-___ 15.00 Wilson & Co.. Saeinwaw o- 60.00 Valley City Mills, Saginaw -_--_-_ 45.90 Big Rapids Sav. G. G. E. L. George W. Bank, Big Rapids 115.00 Westgate, Grand Rapids __ 216.00 Compton, Evart -_---- 76.00 National Disc. Corp., Grand Rapids 315.15 Bertha Westgate, Grand Rapids —_ 100.00 E. L. Westgate, Grand Rapids __ 128.63 In the matter of Joseph Edward Utley, Bankrupt No. 3322, the trustee has filed his final report and account and a final meeting of creditors was held Sept. 17. The bankrupt was not present or rep- resented. The trustee was not present. No creditors were present or represented. The trustee’s final report and account was approved and allowed. Claims were proved and allowed. The expenses of administration were approved and ordered paid. There were no dividends for gen- eral creditors. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court in due course. Oct. 1. On this day was held the first meeting of creditors in the matter of Howard D. Goodrich, Bankrupt No. 3532. The bankrupt was present in person and represented by attorney J. Earle Brown No creditors were present or represented. One claim was filed. The bankrupt was sworn and examined without a reporter. Cc. C. Woolridge, of Grand Rapids. was named trustee, and his bond placed at $100. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Lambert J. Jolman, Bankrupt No. 3533. The bankrupt was present in person. Creditors were represented by Grand Rapids Credit Men’s Association. One claim was filed. The bankrupt was sworn and examined by the referee without a reporter. ©. W. Moore, of Belmont, was named trustee, and his bond placed at $100. The first meeting then adjourned without date. In the matter of Roscoe R. Plaskett, jankrupt No. 3253, the trustee has filed his final report and account and a final meeting of creditors was held Sept. 25. There were no appearances, either of ereditors, the bankrupt or in person. Claims were proved and allowed. The trustee's final report and account was approved and allowed. An order was made for the payment of expenses of administration, as far as the funds on hand would permit. There were no funds for dividends. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date and the case will be closed and returned in due course. In the matter of Jean Paul Octave De Mauriac, Bankrupt No. 3287, the trustee has filed ‘his final report and account. and a final meeting of creditors was held Sept. 25. There were no appearances. One claim was proved and allowed. The trustee’s final report and account was approved and allowed. An order was made for the payment of expenses of administration and for the declaration and payment of a first and final dividend to creditors of 12.6 per cent. No objec- tions were made to the discharge of the bankrupt. The first meeting then ad- journed without date, and the case will be closed and returned to the district court, in due course. Oct. 4. We have to-day received the reference and adjudication in the matter of Durabilt Metal Products Co., formerly known as Michigan Toy and Manufactur- ing Co., a corporation, bankrupt No. 3542. The matter has been referred to Charles B. Blair as referee in bankruptcy. This is an involuntary case, and the schedules have been ordered filed, upon receipt of Webster, White Cloud ____ 104.00. same the list of creditors and assets will be made herein, and also a note of the first meeting will be made herein. This bankrupt conctrn is located at Niles. Oct. 4. We have to-day received the schedules, reference and adjudication in the matter of Nina A. Weeks, Ada L. Whitney and Florence E. Whitney, in- dividually and as copartners under the firm name and style of Camp Wanalda, Bankrupt No. 3554. The matter has been relerred to Charles B. Blair as referee in bankruptcy. The bankrupts are resi- dents of Central Lake. The schedules show assets of $50,025 of which $25 is claimed as exempt, with liabilities of $16,454.25. The court has written for tunds and upon receipt of same, the first meeting of creditors will be called and note of the same made herein. The list of creditors of said bankrupt is as fol- lows: First Nat. Bank. Traverse City $22, 240. 00 Harry A. Stevens, Central Lake 28,328.20 oO. L. Cummings, Grand Rapids ~~ 222.00 E. P. McFadden Co., Lansing ---- 114.00 Argo Milling Co., Charlevoix -__~ 333. 50 W. R. Knowles & Son, Cent. Lake 322.06 Smallegan & Smith Co., Cen. Lake 1,733.94 Zeno Schoolcraft, Detroit ~___--~- 2,400.00 W. J. Davis, Central Lake —----- 105.59 Traverse City 487.45 Central L. 111.40 Central L. 125.00 Progress Laundry, Central Lake Lbr. Co., Traverse Bay Tele. Co., F. D. Flye Hdwe. Co., Bellaire __ 100.92 Thurston & Co., Central Lake ~~ 200.00 Mrs. Edna Fisk, Central Lake ~___4,400.00 Porter Sargent, Boston, Mass. ___. 90.10 Hamilton Press Printers, Detroit 405.05 A. D. Gilberg & Co., Chicago ~__1,223.96 Thomas Dee & Co., Chicago -_____ 113.80 Comstock Pub. Co., Buell Forestry Co., Ann Arbor __ 110.00 Cc. B. Anderson, Central Lake ___~ 251.33 Carpenter Hdwe. Co., Central Lake 100.61 Cc. L. Marketing Assn., Cen. Lake 65.47 Smith & Sons Garage, Central Lake 52.65 Ithaca, N. Y. 97.03 Dr. Don Duffie, Central Lake ____ 250.00 O. R. Baker, Central Lake —_____-_ 39.49 Arthur Carpenter, Central Lake __ 33.20 Bay View Store, Central Lake __ 46.38 J. B. Richards, Bellaire —_._.__- 35.19 Hamilton Clo., Traverse City --__ 13.50 Bremmeyer Bain Co., Petoskey —_ 9.75 Prane & Co:., Chicago 200. 29.47 Mrs. George Bartlett, Central Lake 26.25 George Bartlett, Central Lake __.__ 25.05 Central Garage, Central Lake 6.50 G. A. Albert, Central Lake ______ 4.25 Don Bere Alden: oo 14.22 Central Lake Torch, Central Lake 5.95 Mrs. Alonzo Sage, Central Lake __ 5.32 Chas. Briggs, Central Lake ___.__ 5.00 O. N. Sisson, Central Lake ______ 200.00 Kellogg Shoe Co., A. A. McDermott, Fulton Paint Co., Traverse City 26.20 Traverse City__ 72.00 Cleveland _____- 54.80 Richard DeForest, Central Lake__ 8.00 Wm. O’Dell, Central Lake ____.__.. 40.00 Mrs. Byron M. Murray, Saginaw_. 470.00 Miss Ruh Grether, Elkhart, Ind. __ 57.88 Miss Helen Bechtell, St. Louis, Mo. 36.69 Eisie Pyie, St. Louis, Mo. ____._ 163.85 Helen Youle, Hannibal, Mo. ______ 155.08 Hijen Linton, Detroit _.....-_.__ O31 57 Mrs. W. C. Hough, Evanston, Ill. 76.21 Genevieve Griffith, Columbus __.. 91.10 Mary Ann Gilchrist, Detroit ______ 128.84 Ruin St John, Columbus _.._._... 81.65 Mary Louis Lee, Chicago ________ 80.00 Nancy Nel Bayne, Canton, Mo. __ 41.64 Francis Bayne, Kansas City ____ 5.50 Dirs. A, A. Mee, Chicazo ..__.___. + 34.46 Beatrice Ditto, Louisville, Ky. __ 27.06 Susette Baldwin, Louisville, Ky. _. 95.04 Mrs. James R. Paisley, Charleston, Ws Ve «6 Vivian Pew, Kansas © te Me, ._.. 22.36 Chas. Morse, Central Lake _._.... 75.00 Ira Cornett, (Central imke _..... 76.50 Earl Cornett, Central Lake ____ 84.75 Mrs. M. Thompson, Central Lake 300.00 Cleo G. Cornett, Central Lake 40.00 Martha Cornett, Central Lake ___. 46.50 Minnie Oosterbaan, Central Lake — 175.00 Marion Edwards, Ann Arbor - 35.80 Peggy Edwards, Ann Arbor ‘ 20.42 Ferne Van Denberg, Central Lake 91.02 Alice Burns DeForest, Cen. Lake 77.08 Lena I. Smith, Charlotte en oO 3eulah McConnell, Charlotte ~___. 79.00 Mabie Bohn, Charlotte _........___ | 50.00 Sally Highby, Charlotte -____..._._ 60.00 Frances McCluskey, Detroit __.___ 40.04 Bertha Robinson, Monroe Lee . 25.43 Bertha Lashbrook, Central Lake__ 29.96 Louis Lashbrook Central Lake __ 43.20 Elizabeth Harabeck, Ypsilanti ___. 638.45 Mrs. Edward Scott Johnson, Fort eer, SR 6.50 Harry A. Stevens, Central Lake 7,308.00 Frank A. Spicér, Detroit -_--____ 115.00 Bert Maris, Detroit os 2 245.00 Abbott Educational Co. “Chicago_ 19.22 Kann Auto Sales Co., Trav. City 800.00 In the matter of Harry L. Shuter, Bank- rupt No. 3314, the trustee has filed his final report and arcount, and a final meeting of creditors was held Sept. 17. There were no appearances. The trustee’s final report and account was approved and allowed. One claim was proved and allowed. An order was made for the payment of expenses of administration and for the payment of a final dividend to creditors of 13.5 per cent. "No objec- tions were made to the discharge of the bankrupt. The final meeting then ad- journed without date, and the case will October 10, 1928 be closed and returned to the. district court. ‘ In the matter of John Sommer, Bank- rupt No. 3227, the trustee has filed his final report and account, and a final meeting of creditors, as adjourned, was held Sept. 5. The trustee’s final report and account was approved and allowed. One additional claim was proved and al- lowed. An order was made for the pay- ment of expenses of administration and for the payment of a final dividend to creditors of 18.8 per cent. No objections were made to the discharge of the bank- rupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court, in due course. The first meeting in the matter of Max A. Dietrich, Bankrupt No. 3550 has been called for Oct. 24. In the matter of Max A. Dietrich, Bankrupt No. 3550, the receiver has filed his petition for a sale at auction. The sale has been called to be held at the former location of the bankrupt, 11li4 South Third street, Muskegon, Oct. 26. The property consists of service garage and battery station of a scheduled value of $1,230. All interested should be present at the time and_place of sale. In the matter of Fred Utter, Bankrupt No. 3548. The funds for the first meeting have been received and such meting has been called for Oct. 22. In the matter of Bernard H. McGee. Bankrupt No. 3545. The funds for the first meeting have been received and such meeting has been called for Oct. 22. In the matter of Frank Gleason, Bank- rupt No. 3551. The funds for the first meeting have been received and such meeting has been called for Oct. 22. In the matter of Herman Weaver, Bankrupt No. 3549. The funds for the first meeting have been received and such meeting has been called for Oct. 22. In the matter of Lambert J. Jolman., Bankrupt No. 35333, the trustee hus filed his petition for auction sale and a sale of the assets of the estate at 752 Lafa- yette Ave., N. E., Grand Rapids, will be held Oct. 18. The property tor sale is a complete garage and automobile service station, all of which is appraised at $280.50. The property may be seen be- fore the sale by application to C. W. Moore, trustee, Belmont. In the matter of C. J. Lawrence Bros., Inc., Bankrupt No. 3514, the trustee has filed his petition for auction sale. The date of said has been placed at Oct. 1s. The sale will be held at the plant of the bankrupt corporation, at Holland. The property for sale consists of paper box machinery, equipment, materials, furni- ture, fixtures, ete., for the operation of a complete paper box factory, and is ap- praised at $47,692.42. The property may be seen prior to the date of sale by ap- plication to John Arendshorst, trustee, Hollana. In the matter of Howard C.ty Furni- ture Co., Bankrupt No. 3526, the trustee has filed his petition for auction sale, and such sale has been called for Oct. 1i/, at Howard City, where the entire real estate, plant, materials, stock, ete.. of such furniture factory will be offered for sale in whole or parcels, as the bidders may wish. The property is appraised at $5,000 for the real estate, and $(/,477 fer the personal propery. In the sume estate certain real estate, located at Grand Rapids, in three parcels will be sold Oct. 17. Each parcel will be sold at the location, The real estate so to be sold is appraised at $12,800. More. specific information as to these parcels of land may be had at the referee's office, in Grand Rapids, or by writing to C. W Moore, trustee, Belmont. The trustee will also show the several parcels to those interested prior o the date of sale, by appointment with the trustee. In the matter of Charles D. Miller, Bankrupt No. 3547. The funds for the first meeting of creditors have been re- ceived and the first meeting has been called for Oct. 22. +>. — Novel Fur Muff and Handbag. A fur novelty featuring a combina- tion muff and handbag will shortly be Available in either flat or melon shapes, the items appear as regulation muffs while of- fering the convenience of a roomy, fully equipped handbag. The muffs will be fashioned of a variety of popu- lar furs, so as to match any type of fur coat. The handbag compartment is closed by a side flap and is lined with harmonizing suede or silk. Zipper and novelty clasps are used for fastenings. A patent has been applied for on the items, which wholesale from $19.50 to $60 for the flat types, depending on the fur and from $12 for the melon styles, . placed on the market. ‘ mma we eee October 10, 1928 MICHIGAN TRADESMAN 31 FARM AND CITY WOMEN ALIKE Each Wants Same Treatment From the Retailer. Motor cars and modern highways plus the radio are breaking the line between town and country. Generally speaking, the country woman wants the same service from the retailer that the city woman wants. During the past few years the farm woman has changed so much that it takes an expert to pick her out from the city woman. Her tastes have been revolutionized. She is interested in a comfortable, attractive home for her family, with good color schemes in fur- nishings, and with furniture selected for comfort, durability, beauty and simplicity. She herself is interested in clothes that will make her and her family appear well dressed. A visit to any typical farm trade center furnishes constant proof that her tastes and buying desires have changed and that the gulf between town and country women has_ been filled until they are standing on prac- tically the same social and buying level. It is interesting to know just what agencies have brought about this change in the farm woman and _ her buying desires. A few weeks ago I talked with a merchant located in a typical farm trading center in Southern Minnesota. The store was a general merchandise store well equipped both in stock and personnel. I was interested in getting some information on how farm wom- en buy rugs. The merchant appeared to be well equipped to give me the information I wanted regarding the farm woman’s taste and buying habits. He assured me that a _ remarkable change had taken place in the farm woman in recent years—that to-day she is interested in practically the same type of rugs that the city woman is. She is interested in style. in color and design, in the general construction of the rug itself, in its wearing qualities, and in the comparative values of vari- ous kinds of rugs. She is interested in selecting rugs which will harmonize with the color scheme of her room. The dealer assured me that the farm woman's taste is practically the same as thy city woman’s, and that the farm woman is buying better quality than she has ever purchased before. In most cases she is a little more careful in her buying. She expects the dealer to give her his time in discuss- ing the relative merits of the various kinds of rugs even though she may not be ready to buy. There are several factors which are directly responsible for this change in the farm woman’s taste. One of the most important factors is the educa- tional work for farm women which has been carried on under state exten- sion departments, co-operating with the United States Department of Agricul- ture. Home demonstration agents working with farm women in the vari- ous states have carried on an extensive farm home educational programme. In Oe _+the organized ,counties these women , reach approximately 2,000 farm fam- ilies. This work is not entirely con- fined to counties employing home dem- onstration agents. Those counties not equipped with agents are carrying on the work through a staff of state spec- ialists. This work includes a study of home furnishings, clothing, home man- agement, health, food and nutrition. Farm women in enrolling in this work attend the classes regularly and pass on the work to the women of their own communities. There is no measure of the tremendous spread of influence upon the hundreds of women with whom these trained leaders come in contact. In many of the states they have taken up quite a complete study of better buying. This includes the selec- tion of textiles, ments, food, home furnishings, and type of equipment for the farm hoine kitchen. These women workine with the home demonstration agents and the state specialists study very care- fully the comparative values of various articles which the market offers. While the home demonstration agent cannot recommend any certain brand she is interested in knowing what the market offers so that she can discuss the rela- tive merit of particular brand with the women. In this way the ex- tension service is helping to educate ready-to-wear gar- each the country woman as a buyer. There are some differences in the buying habits, however, which should be recognized. What are these differ- ences? The city woman sees an at- tractive rug advertisement in the pa- per, talks it over with her husband in the evening, and goes down the next day to look at it. She sees that it meets requirements, and makes the woman takes considerable more time for such an important event. Buying < rug, new curtains, a kitchen cabinet, or a piece of equipment for a farm woman is a studied venture. She is inclined to base her purchase on an old acquaintance with firm brands. She depends on magazines and farm papers to acquaint her with what the market offers. She may visit the retailer and spend some little time in looking over with her purchase. The country his stock and in discussing with him the relative values of the rugs he offers. The contemplated purchase is talked over and is a matter for family delib- eration for some time. It may be weeks or even months before the time of purchase is planned and the sale is completed. When an article is pur- chased it is based on an _ intimate knowledge of the goods and the re- tailer. Through editorial and advertising columns the country woman studies her prospective purchases for her re- quirements and luxuries. If the store windows and counters through attract- ive displays of merchandise claim her attention, persuade, convince her, she will in time and in her own way con- vert sales appeal into actual purchases. Thus the time factor is an important difference between rural and city pur- chasers. Before the city woman goes to buy she spends some little time window and newspaper. shopping to see what the market offers so that she is thor- oughly informed as to the last word in style. She visits various stores at her will, to inspect prospective purchases, and she buys articles basing her judg- ment on the comparative values of the articles displayed in the various stores. The country woman depends on the farm contact with her neighbors and friends, and the papers and magazines, advice of local retailers. She is inter- ested in style but she expects the re- tailer’s time for discussion of what is new and what what is being worn. She is a looks further than style for she never for- shrewd buyer. She gets to judge values and to decide whether or not an article is worth the money paid—-even in the selection of an inexpensive article. She may ask the retailer whether or not a garment will fade, how to care for the new rayon fabrics, what are the relative wearing qualities of an Axminster and a velvet rug, if the chair she is buying is solid mahogany. She may want to know something of the principles of refrigeration if she happens to be purchasing an ice box. She expects him to tell her how to care for aluminum cooking utensils, whether or not to use a vacuum cleaner on a new rug or how to care for a new linoleum since a lack of this knowl- edge may result in dollars of waste as well as a depreciation of the satis- faction which might be reasonably ex- Even though she does not decide to buy the article pected of merchandise. immediately, she expects the retailer’s time for discussing the article to be purchased. She knows her own re- quirements pretty thoroughly and she attempts to know definitely if possible what she wants before making a pur- chase. She likes to rely on the knowl- edge and integrity of the retailer. She needs no high-pressure salesmanship. She uses her common sense and intel- ligence in making any purchase. The country woman usually buys from those whom she has come to know and trust. She thoroughly ap- preiates retailers and merchants in whom she can place her confidence. She is mentally equipped to appreciate to the fullest degree the quality and beauty of things she buys and to thor- oughly enjoy their possession and use. When she is pleased with a purchase and confidence is established she will remain a loyal customer for the retailer for some time to come. Lenore Dunnigan. —__.-<-__— Dolls Gain in Toy Orders. While considerable business in dolls remains to be placed for the holiday season, recent orders for them have gained in volume. Manufacturers are working on increased schedules and production conditions are better owing to the absence of Summer humidity. Reports in the trade indicate that most retailers are now well covered on other lines of toys, particularly electrical, mechanical and educational playthings. The demand for well constructed toys is said to be reflected in the heavy call for such items as trucks, automobiles, tractors, etc., of heavy sheet steel. Re- tailers now are playing up Hallowe’en novelties and some reorders are com- ing through, Non-Reading Merchants Headed For the Scrap Heap. (Continued from page 20) operators should not expect too much of the public; we should not expect them to know, except in a general way, why chain store superior to the the many reasons methods are vastly methods and resources of individual should _ tell convincing, operators. Perhaps we them in a bigger, more thoroughgoing manner the story we have to tell. I am thinking now of possibly a National cam- paign of education to be sponsored and financed by the great chain store or- concerted ganizations of the country.” Does that not strike you as rather restrained, well reasoned stuff. You won't find any vituperation or personal reflections in it. And it will get across and be translated into those action. For large operatives—men mostly who were small individuals a few years ago—realize that talk won't do it all. I wish I might pat all grocers on the back and be pleasant about everything, but I cannot but individual think that only those grocers who are wakeful to what is going on around them, who will get and study what help Uncle Sam has gathered and col- lected for them, and who are quick to act on their opportunities can hope to survive. What use to say otherwise? Paul Findlay. Business Wants Department For Sale—Coffee market, completely equipped. A money maker. Owner leav- ing city. Address No. 949, c/o Michigan Tradesman. 949 Will Sell Cheap—Ten wall clothing cab- inets, double deckers; four golden oak floor cases. Address No. 950, c/o Mich- igan Tradesman. 950 FOR SALE—Brick store on the main street, six l.ving rooms and bath above, full basement. Six-room garage. Com- pletely equipped with grocery fixtures and meat box. Located in the beautiful town of Byron. Twelve grade school. Inquire Moffet Grocer Co., 212 Smith St., Flint, Mich. 951 FOR RENT—Meat market in new brick building, refrigerator equipped. In good residential district. Worth investigating. Correspond with J. Yonkman, 702 Evans- ton Ave., Muskegon, Mich. 952 Closing Out Stoecks—Is my business, 25 vears’ experience. I know how. Try me. Any kind, anywhere. Write H. Clark Ferry, Auctioneer, 142-146 N. Mechanic St., Jackson, Michigan. 953 FOR SALE—A complete department store in the best town in the thumb of Michigan. Dry goods, clothing, shoes, groceries, ready-to-wear, ete. teasons for selling, expanding outside interests. Does $100,000 business a year on a $20,- 000 stock. Making money each year. Only ones who mean business need. write. Building for rent or sale. Address No. 929, c/o Michigan Tradesman. 929 CASH FOR MERCHANDISE | Will Buy Stocks or Parts of Stocks of Merchandise, of Groceries, Dry Goods, Shoes, Rubbers, Furniture, etc. N. D. GOVER, Mt. Pleasant, Mich. CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich. Consult someone that knows Merchandise Value. GET YOUR BEST OFFER FIRST. Then wire, write or phone me and I will guarantee you in good American Dollars to get you more for your store or plant of any description. i ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich. Phone Federal 1944. : Buyers inquiring everyday— 32 WELL-MERITED HONOR. In its selection of the recipients of the Roosevelt medals for 1928 the Roosevelt Memorial Association has named three men over whose respective qualifications for this honor there can be little disagreement. In the varied fields which the rewards cover Colonel Lindbergh, Charles Evans Hughes and Dr. Frank M. Chapman stand out as significant figures whose public service has been in the best Rooseveltian tra- dition. Colonel Lindbergh was not honored for his achievements in aviation but for “leadership of youth and the de- velopment of American character.” Mr. Hughes was chosen for his contri- bution to “the development of public and international law” as exemplified by his activities at the Pan-American Conference at Havana. Dr. Chapman, who is credited with having done more than any other man in this country to popularize ornithology, was honored for service in that one of the nine fields of activity covered by the Roose- velt medals which is designated as “Study of natural history.” These three men are worthy suc- cessors to such other recipients of these awards as Herbert Hoover, Gen- eral Pershing, Elihu Root, Henry Fair- field Osborn, Justice Oliver Wendell Holmes, Charles W. Eliot and General Wood. —_—_~+~-.—_____ Fighting Narcotics. An anomalous condition is pointed out by Assistant United States Attor- ney Thomas J. Todarelli. In the course of an article entitled “Is the Narcotic Evil Growing?” September issue of the Panel, Mr. Todarelli states that from the begin- ning the Narcotic Bureau has collect- ed more money in fines than Congress has appropriated for its work. This is not a model of good man- agement. The bureau is seriously ham- pered by lack of funds. Not only are there not enough agents but the agents there are find themselves unable to get up cases against big dealers. which appears in the Suppose that one of these agents buying 100 ounces of heroin from a dealer who has an opportunity of does not sell in small quantities. The dealer asks $2,500 in advance. Where is the agent to obain the money? As the bureau cannot supply it, owing to its meager budget the case is dropped. The result is that big dealers escape and the cases which are pressed are those against peddlers of $2 “decks” or single ounces selling at $30. Another weak place is in the law it- self. While an alien who imports drugs illegally may be deported, there is no such penalty for an alien who violates other provisions of the anti-narcotic law. The deterrent effect of widening the scope of this penalty, Mr. Todarelli thinks, would be far-reaching. During the past six years the Nar- cotic Bureau has worked up about 29,- 000 cases, of which convictions have been obtained in about 28,000. These figures indicate the task which con- fronts the handful of 300 agents to whom is committed the fight against narcotics. The evil can hardly be kept from growing when it is opposed by MICHIGAN TRADESMAN so small a force. Yet it should not merely be so restrained; it ought to be reduced. The law should be made stricter by extension of the deportation provision, and the false economy of inadequate appropriations should be succeeded by a more enlightened policy. —_++._____ Stricter Flying Rules. Until the airplane is so perfected that it is at least as nearly fool-proof as the automobile safety in flying will re- main largely dependent upon the skill and experience of the pilot. In strong- ly urging improvement in the Nation’s flying schools and more rigid standards for the granting of pilots’ licenses which are not controlled by the Fed- eral Government Colonel Lindbergh is performing a valuable service. The ad- vice and warnings of no other man in this country weight in everything having to do with aviation. There are four ways, according to Lindbergh, in which the safety of fly- ing training may be advanced: the adoption of a definite standard of flying instruction, State adoption of Federal flying regulations, development of com- mercial training planes and_ suitable location of training fields. With more and more persons becoming eager to learn to fly and aviation schools spring- ing up throughout the country to meet this demand, it is becoming highly nec- essary that these standards which he suggests be enforced. Safety in the air could perhaps be most rapidly promoted by a Nation- wide adoption by the states of the Fed- eral license requirements. Accidents due to improper training are inevitable so long as pilots are allowed to fly and to take up passengers under lax regulations for intrastate flying. The fact that a pilot ineligible for a Fed- eral license stays within the borders of his own State does not make his flying any safer for the passengers who in- trust themselves to his plane. —_+2>>___ To-day’s Seven Deadly Sins. Canon Donaldson, of Westminster having cata- carry such Abbey, is reported as logued to-day’s seven deadly sins as follows: “Policies without principles, wealth without work, pleasure without conscience, knowledge without char- acter, commerce and industry without morality, science without humanity, and worship without sacrifice.” This summary is both expansive and intensive and is a modernized and pointed statement of the age-old prob- lem of evil. The generalized form of sin has become to many people an ab- straction, separated from their every- day thoughts—something for theolog- ians to argue about and evangelists to shout against. —_—__~+-.—_____ Counted on His Eggs Too Soon. Wichita, Kans., Oct. 5—Dean Harr, of Wichita, who took orders for chick- ens before they were hatched, using the U. S. mails to obtain his business, was cleared by a jury in Federal Court of using the mails to defraud. Harr contended he took orders for chickens ir good faith, but financial reverses later resulted in the loss of his incu- bators and eggs. He advised his cus- tomers by mail, it was testified, that he could not fill their orders and would return their money. Eighteen New Readers of the Trades- man. The following new subscribers have been received the past week: Lee E. Jones, Ionia. Jay Olmstead, Orleans. Leslie Urch, Davisburg. G. Harry DeGraaf, Grand Rapids. F. M. Friends, Silverwood. O’Donald State Bank, Howard City. J. B. Pettie, Morley. G. E. Mitchell, Morley. Harris & Alfing, Watervliet. Otto Bosse & Bros., Fife Lake. Salesman’s Club, Grand Rapids. George Lang, Lansing. Jenison Fuel & Grocery Co., Jenison. Hotel Ojibway, Sault Ste. Marie. J. VanDermeer, Casnovia. H. G. Kletzien, Muskegon. R. E. Hitchcock, St. Louis. R. Ducolon, Juniata. ———_+- + Chinese Put Water in Watermelon. The Associated Press reports an in- genious method by which the Chinese “fatten” watermelons before taking them to market to sell by the pound. The process is mentioned to depict how clever are these Chinese, rather than to serve as an example for local imitation. A needle and thread affair, the needle piercing the melon and the thread reaching to a bucket of water, draws the water to the flesh of the melon in a crude but effective siphon system. -___~-~> Death of Pioneer Cracker Salesman. Ishpeming, Oct. 9—-M. T. Thorsen, one of the best known traveling sales- men in the Upper Peninsula, died at his home, 135 York street. Mr. Thor- October 10, 1928 sen had been ill for eight months, but had been confined to his bed for only one week. He had been in the employ of the Robert A. Johnston Co., of Milwaukee, for thirty years and his many friends cver the territory will be shocked and grieved to learn of his death, Besides his widow, Mr. Thorsen leaves one sister, Mrs. Anna Pedersen, of Bigfork, Minn. He was one of the oldest members of the United Com- mercial Travelers and a member of Delta lodge, F. & A. M., the Francis Moore Consistory and Ahmed Temple, Nobles of the Mystic Shrine. ———_+>>—__—_ Cow’s Milk Manufacturing Plant Goes on View. Memphis, Oct. 5—A talking cow, eight feet in height, moving her head, switching her tail, rolling her eyes, carrying on a conversation and ex- posing some of her internal processes will greet visitors to the National Dairy Exposition here on Oct. 13 to 20. She will impart to them some worthwhile instruction on the feeding of dairy animals. Bossy will be a part of the U.-S. Department of Agricul- ture exhibit at the exposition. The figure will require the constant atten- tion of an operator manipulating switches and strings that control the movable parts of the cow. At appro- priate moments the spectators may look into her interior and watch her masticate, digest and assimilate. ——_> + -__ Gabby Gleanings From Grand Rapids. Grand Rapids, Oct. 9—J. J. Berg (Pitkin & Brooks) celebrated the 36th anniversary of his wedding Oct. 6. Gus Gannon, President of the South Michigan Piggly Wiggly Co. informs the Tradesman that the report that his chain of twelve stores has been sold to the Kroger Grocery and Baking Co. >» not correct. —_++-.—___ Loyalty begets loyalty. the following: chant. MASS DISTRIBUTION NOT FAVORED One of the last reports which Hoover made as Secretary of Commerce contained The recent tendency toward mergers of manufacturing concerns and the growth in chain store movement has led some observes to predict the eventual elimina- tion of the small manufacturer and mer- The Department of Commerce holds no such belief. tive of the individual will always go far toward equaling the more complicated or- ganization of large-scale operations. In fact, that initiative is the most important factor in maintaining American business. The superior initia- cme SACRIFICE More Devastating than War A Feces sacrifices are made to the god of fire than war has ever claimed. Fire is the Nation’s arch enemy—and yours. Fire comes when you least expect it demands much, often returns again and again. Home, business, everything dear are thrust by carelessness into its insatiable maw. ore Fight Fire! Not only with sound adequate insurance, but also with valuable aid to solve your fire prevention prob- lems, and the removal of many unsuspected fire causes. The mutual insurance companies can help you. The prevention of Fires is one of the basic principles of MUTUAL INSURANCE Fire Prevention Week—Oct.7-13 Fast Selling Lines mean rapid turnover of stock — less money invested and more profit for you. It is to your advan- tage to push Baking Powder Same Price for over 3§ years 25 ounces for 25c The price is on the packagelland in all K C Baking Powder adver- tising. Your profits are always protected. The turnover is fast. Millions of Pounds Used by Our Government SCHUST’S LINE MEANS -— More Sales Bigger Turnover Larger Profits, and Satisfied Customers This Display Increases Sales THE SCHUST COMPANY “ALL OVER MICHIGAN” DISTRIBUTING POINTS Grand Rapids Detroit Lansing Saginaw — CHASE & SANBORNS SEAL BRAND COFFEE in quality and repu- tation the leading fine coffee of the countty qa rT The standard for over fifty years Seal Brand Tea — is of the same high quality BOOTLEGGING CUPrree— Sounds a little far-fetched, doesn’t it? But it’s a fact! One of our exclusive agents in a small town wrote us that his competitor was “bootleg- ging’ SEAL BRAND COF- FEE, making a several-hour trip in his truck simply to get a small supply of SEAL BRAND from a grocer in a large city 45 miles away. Here is a man willing to go to a lot of trouble and expense in order to carry SEAL BRAND iin stock. If you live in a small town the Chase & Sanborn SOLE AGENCY may be available to you NOW. If you are in- terested why not drop us a line? Chase & Sanborn Importers SEAL BRAND COFFEE AND TEA Boston Grocers Supplied by Chase & Sanborn, 327 N. Wells St., Chicago Chicago ts i ae ae eee ro } 4