a a

 

Fe eens: ERE ee ee ee eee

Se NODS

Forty-sixth Year

Vy
GV EKA DOE.

ESSAI. aS

 

Me STRADESMAN COMPANY, PUBLISHERS®- ee ony
TIES ic eras

GRAND RAPIDS, WEDN ESDAY, OCTOBER 24, 1928

Number 2

   
   

 
 
 
 

2300

 

 

 

 

 

 

After

After the shower, the tranquil sun;
After the snow, the emerald leaves;

Silver stars when the day is done;
After the harvest, golden sheaves.

After the clouds, the violet sky;
After the tempest, the lull of waves;

Quiet woods when the winds go by;
After the battle, peaceful graves.

After the knell, the wedding bells;
After the bud, the radiant rose;

Joyful greetings from sad farewells;
After our weeping, sweet repose.

After the burden, the blissful meed;
After the flight, the downy nest;
After the furrow, the waking seed;

After the shadowy river—rest!

 

 

 

 

 

 

 

 

 

 

 

 

 

MICHIGAN BELL
TELEPHONE CO.

CHARLEVOIX, MICH.
DETROIT, MICH.

 

 

 

 

re Surprisingly Low

 

ee

 

 

 

 

 

 

 

  

 

od RUMFORD

he Wholesome

== BAKING POWDER
| TheWholesome

is Profitable for You |
because your customers get real |
value for the money they expend

~
Ve \

:

— |

.

 

       
   
  
    

 

\

Vs § \ VS CA
\

          
 

  
 

 

 
 

W FV

. .
LEH

Vs

Ss
_7
WN HOY

x

x as S
a es y Ssssys

 

 

 

The Toledo Plate & Window Glass Company
Glass and Metal Store Fronts
GRAND RAPIDS :

 

The Brand You Know
by HART

 

Lookf[for the RED HEART
On The Can

W. R. ROACH & CO. —
General Offices |

and Rapids, Michigan

 

 

 

 

 

 

1 |

 

 

Leditaignenoee

fi
4

 

  

sc cagttn oeatiee:

 
  
 
  
 
  
 
     
  

 

 

 

 

 

 

 

 

 

 

 

 
    

ESN
au)

Forty-sixth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

DEVOTED TO the best interests of business men,
SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year.
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
nonth or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 ceits.
Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March

 

JAMESM. GOLDING
Detroit Representative

409 Jefferson, E.

SOME FACTS TO REMEMBER.
Legislators will be elected on No-
yember 6—one hundred representatives
and thirty-two senators. Immediately
following an announcement of the re-
sults at the polls, candidates for the
office of speaker of the house will en-
gage in campaigns for votes. The per-
son who shall be chosen will have a
great deal of valuable patronage to
dispense. Those who vote for the suc-
cessful candidate, if precedent of long
standing shall be followed, will be am-
ply rewarded. Clerks, janitors, door
keepers, stenographers, keepers of
cloak and document rooms, fifty in all,
besides appointments to memberships
on important committees will be made
by the speaker for the Senate,. Sixty-
four employes, two for each senator,
will be appointed by the Lieutenant
Governor. He will also name the mem-
bers of committees. Relatives and
friends of members of both branches of
the Legislature will be provided with
seats at the pie counter. Presumably
the coming legislature will follow the
precedents of the past in the conduct of
the State’s business. Immediately after
the organization of the Senats and the
House has been effected, recess will be
taken of a week or ten days, during
which time the Lieutenant Governor
and the speaker of the House will ap-
point standing committees. Member-
ships on the travel
eagerly sought and fought for, on ac-
count of the perquisites (impolitely
called graft) such committees afford.
The cost to the State for railroad fares
of the travel committees exceeds $15,-

committees are

000 per session. During the first month
of the session very little, if any, busi-
ness of consequence will be transacted.
The travel committees will be visiting
State institutions, to partake of the din-
ners provided by the boards of man-
agement, the cost of which will be
paid by the State treasury, spend an
hour or two casually and aimlessly
looking around, and in due time re-
turn to Lansing to collect what may
ne coming to them,

 

 

 

 

    

Rod

 

GRAND RAPIDS, WEDN ESDAY, OCTOBER 24, 1928

Members of the legislature are paid
$800 and mileage for attending a ses-
sion. Should the voters ratify a pend-
ing amendment to the constitution to
be submitted for their action on Nov.
6, the pay of members would be in-
creased to $2,190. Members do not
spend, 6n an average, more than sixty
days in the discharge of legislature
duty during a session. Much of their
time is given to private business.

Ten cents per mile is allowed each
Senator and each Representative for
travel while in the service of the State.
The percentage of profit from that
source is “reasonable”, one might as-
sert. Members who have served one or
more terms become expert in acquir-
ing places on committees and know
where the largest loaves and fishes may
be found. Rep. W. J. Thomas, of Kent
county, a farmer. is ready to serve on
the widely traveled fisheries commit-
mittee. Mr. Thomas charged for mile-
age from his home in Cannon town-
ship to Lansing and return, about 120
$16.43. Representative
Look, whose home is not remote from
Mr. Thomas’ back door, charged $10.29
for making the journey to Lansing and
return. Mr. Dykstra, of Grand Rapids,
$13.60.
date for re-election to the House, is

miies in all,

Mr. Thomas, who is a candi-

also a member of the county poor com-
He is well paid for his ser-
vice in that capacity.

mission.

Members receive $100 and mileage
for their attendance upon extra ses-
sions when called.

PIECEMEAL BUYING.

Several interesting points were
brought out in a discussion of hand-
to-mouth buying and its relation to
retail management that was held last
Chief of
these was the opinion .advanced by
O. W. Knauth that

pretty much a “bugaboo” so far as

week by the Taylor Society.
such buying is

progressive retailers are concerned,
since they do not apply the method
much except in a few staple lines. He
admitted, however, that with the dis-
placement of wholesalers manutactur-
ers have been forced to carry stocks
and fill small orders. Hand-to-mouth
buying, he asserted, can often be cost-
ly enough to offset any advantages
gained through quicker turnover.

For manufacturers who have been
seeking an answer to their marketing
problems, the speakers furnished sev-
eral valuable hints. One was that there
does not seem to be the advantage
there should be in quantity buying,
since producers are often not ready to
pass along savings. Another tip was
that sellers have a good way to go in
style knowledge and in being posted
concerning actual consumer needs.

A further sugyestion, and one that
will. no doubt, come in for increased

attention, was made by the director

of the Retail Research Association,
who contended that manufacturers of
non-competitive lines might combine
their selling organizations, thereby in-
stituting economies those
obtained by retailers in their group

similar to

purchasing operations.

 

SCIENTIFIC LAUNDERING.

If we may accept the statements of
the leaders of laundering, this growing
business now ranks seventh among the
industries of the United States. Dele-
gates to the forty-fifth annual conven-
tion of the Laundry Owners’ National
Association, which was recently held
in Boston, enthusiastically proclaimed
that the growth of washing as a busi-
ness during the last decade has at last
resulted in the industry’s reaching its
proper place in the social program.

Gone are the days of the old-fash-
ioned washerwoman; gone are the days
of the Chinese laundry — or almost
gone. Laundering must have its re-
search and its schools, its efficiency
experts and its experimental labora-
tories. Plans have already been made
for the National Institute of Launder-
ing at Joliet, Ill, with a central plant
to carry on this work and to test out
the latest laundering theories.

Laundering may take its place just
behind motor vehicles, steel, meat
packing, clothing, petroleum and pub-
lishing in the honor roll of America’s
great industries, but one little problem
its experts must solve if it is to hold
as high rank as these in popularity.
Some system must be developed for
the protection of buttons.

 

RETAIL TRADE SPOTTED.

During the past week the report on
department store sales last month was
issued. It showed a general gain of
6 per cent. over the same month last
year. The variations were quite mark-
ed, ranging from a decline of 3 per
cent. in the Minneapolis Reserve Dis-
trict to an exceptional increase of 19.1
per cent. in the Chicago district. It
was also to be noted that the best
showing this year was made in the
comparison of stores having increases
to the total reporting.

In the wholesale merchandise mar-
kets the slowness of retail trade was
reflected during the week by the usual
reaction. The activity at retail during
the cool spell disclosed a number of
merchandise shortages. Orders grew
and kept the
This spurt has now subside‘,

heavy manufacturers
busy.
and while certain lines are not over-
abundant, supplies are much freer and
accumulations are noted in a_ few
branches. It is thought likely that since
the edge has been taken off some of
the store offerings by the early burst
of selling, there may be a demand for
fresh designs,

      

Number 2353

PASSING OF THE HEIRLOOM.

Family heirlooms, especially if they
are bulky, will be unknown a genera-
tion hence if the residents of our large
cities continue to crowd themselves in-
to small apartments.

Antique furniture and massive pieces
that have no historic value but are ad-
mired by the family and have been
used during many years will be sent
to the various charity societies, prob-
ably to be made over into smaller arti-
cles. Likewise, the massive and often-
times hand-carved mantelpieces, once
the show pieces of many homes, are
finding their way to the furnace as
paneled walls are becoming “stylish.”
Even the ornaments that were gazed
upon in admiration on these mantels
have had to be discarded, chief among
which were the filigreed clocks, which
chimed out the half-hours and_ the

hours so regularly.

Long ago the marble-top table dis-
appeared along with the family Bible
and the daguerreotypes that graced the
albums beside it. We simply haven't
room for heirlooms.

TOO MANY APPLES?

Those who eat an apple a day may
reduce their doctor bills, but they aren't
putting enough money in the pockets
of the fruit growers to give them a
profit on their investment. The Gov-
ernment Bureau of Agricultural Eco-
nomics says that the have
100,000,000 bushels of apples ready to
market and they are wondering how

growers

they can induce the Nation to eat such
a bumper crop. The Bureau suggests
it might be a good idea if everybody
ate two apples a day.

The Bureau deserves commendation
for trying to ue!p the growers. While
two raw apples a day might becom:
decidedly tiresome after a time, except
to small boys, there are numerous ways
in which they can be served to the
delight of all. There is apple pie, fit
for the gods when properly made, and
apple sauce—the real, not the meta-
phorical, kind—and apple butter. And,
best of all, is apple jelly, characterized
by a delicate fruity deliciousness that
no other jelly can rival.

eee

lo live content withs mall means,
to seek elegance rather than luxury,
and refinement rather than fashion, to
be worthy, not respectable and wealthy,
not rich, to study hard, think quietly.
talk gently, act frankly, to listen to
stars and birds, to babes and sages,
with open heart, to bear all cheertfully,
do all bravely, await occasions, hurry
never, in a word to let the spiritual,
unbidden and unconscious. grow up
through the common thesis is to be
my symphony.—William Henry Chan

ning.

GONE TO HIS REWARD.

Death of Samuel Krause the Veteran
Shoeman.

It is possible—barely possible—that
heredity may furnish a true and suf-
ficient reason why the son of a tanner
who was the son of a tanner ‘should,
necessarily, develop into a shoe dealer.

Psychological law, substantiated by
pre-existing psychological fact, has
made it possible to assert, without fear
of contradiction, that a man may take
after his father and, perhaps, his
grandfather in certain forms of mental
development; but physical law, sub-
stantiated by pre-existing physical fact,
asserts just as strongly that in the
case of the shoe dealer the law was
reversed and that the shoe dealer, as
a result, is due to the fact that each
of the two tanning fathers insisted that
the son should follow the family tradi-
tion—a conclusion as natural as it is

 

 

 

 

Samuel Krause.

logical, and one that existing fact suf-
ficiently substantiated.

This life-long shoe dealer, whose
father and grandfather took after him,
was born in the University town of
Ann Arbor, March 28, 1862.
what has been said already it is easy
to infer that he early became acquaint-

From

ed with the simpler forms of the busi-
ness which childhood seems, instinc-
tively, to grasp and understand; and
tradition tells of many a race among
the vats and the piles of tan bark,
which ended in those life lessons,
strikingly illustrated, which boyhood
never forgets and which manhood lov-
ingly emphasizes as instances where it
is more blessed to give than to re-
ceive. So trained at home, the school-
room had for the boy no terrors and
until he was 16 years of age, he gave
himself up to the delights of learning.

When he finally turned his back up-
on the schoolroom, he entered his
father’s sture and began to study the
tannery and leather from a_ business
standpoint. Some time after this, the
father began the manufacture of shoes
and “Sam” was put in charge of the
retail department, a bit of prosperity
which the young man could not stand
—alone—and he determined to share
it with Miss Emma C. Schairer, of
Ann Arbor, to whom he was married
Sept. 9, 1884.

For the remainder of that year he
continued in the retail department; but
in January, 1885, he bought out his
father, and for three years gave his

MICHIGAN TRADESMAN

attention to the management of the
business. In 1888, with his own estab-
lishment in efficient hands, he trav-
eled for five years for E. T. Hartwell,
of Rockland, Mass., and he represented
for six years on the road the Harris-
burg Shoe Co., of Harrisburg, Penn.

Having in the meantime taken an in-
terest in the wholesale shoe and finding
house of the Hirth-Krause Co. while
still a selling agent for the Harrisburg
Shoe Co., Mr. Krause, who had come
from the West with his family, where
he had been traveling, removed to
Grand Rapids and assumed an active
part in the management of the business.

The business increased and in 1908
a leather tanning and manufacturing
business was started at Rockford. Be-
cause of the development of this busi-
ness it was decided to discontinue the
jobbing business here, which was done
in 1925, and the rubber business was
sold to the Marion, Ind., Rubber Co.
The leather and findings business was
purchased by Ben H. Krause, a son,
and continued under his name. Samuel
Krause was at the time of his death
a stockholder in the Wolverine Shoe &
Tanning Corporation, of Rockford,
which had succeeded the Hirth-Krause
Co. and he served as a director for sev-
eral years. He was widely known in
both the shoe manufacturing and re-
tail trade, among which he had many
friends.

Mr. Krause was a veteran member
of the wholesalers’ division of the As-
sociation of Commerce and often par-
ticipated in the annual trade tours and
for years was prominently identified
with association affairs. He was a
member of York lodge, F. & A. M.,
and was active in church work.

He is survived by the widow, Mrs.
Emma C. Krause; a daughter, Mrs.
Frederick Steglich, of Wabin, Mass.,
three sons, Arthur S. Krause, O. Alwin
Krause and Ben H. Krause, all of this
city; a brother, G. A. Krause, of Rock-
ford; two sisters, Mrs. Henry Herpol-
sheimer, of Lincoln, Neb., and Mrs.
Anna Perkins, of Los Angeles, besides
grandchildren.

Funeral services were held Wednes-
day afternoon at Trinity Lutheran
church, of which deceased was a char-
ter member. Burial was in Oak Hill
cemetery.

oe
A Bad Case.

The distinguished and well-beloved
Bishop of a certain Southern state is
so absent-minded that his family is
always apprehensive for his welfare
when he is away from them.

Not long ago, while making a jour-
ney by rail, the Bishop was unable to
find his ticket when the conductor ask-
ed for it.

“Never mind, Bishop,” said the con-
ductor, who knew him well, “I'll get it
on my second round.”

However, when the conductor passed
through the car again the ticket was
still missing.

“Oh, well, Bishop, it will be all right
if you never find it,’ the conductor as-
sured him.

“No, it won't, my friend,” contra-
dicted the Bishop, “I’ve got to find that
ticket. I want to know where I'm
going.”

 

 

October 24, 1928

uides {he
uccessful Hos(ess

Every guest feels the irresistible power of “double
flavor” Light House Coffee—savory, enlivening,
refreshment. Because of its dainty invigorating LE
twang—‘“double flavor” gladdens the party. i

LIGHT
rOU SE,
COFFEE
Double Flavor

NATIONAL GROCER CO.

Spi Teh TR Or

 

 

PRODUCTS—Power Pumps That Pump.
Water Systems That Furnish Water. Water
Softeners. Septic Tanks. Cellar Drainers.

MICHIGAN SALES CORPORATION, 4 Jefferson Avenue

PHONE 64989 GRAND RAPIDS, MICHIGAN

 

“THE PUMP SUPREME”

 

 

 

 

 

 

 

Only Ten Percent

Statistics show that only ten

 

per cent of the American men who

die leave estates.

 

Wtih the many forms of insur-
ance that exist today there is little
excuse for the average man not
carrying sufficient insurance to i

properly care for his family and

 

educate them during their tender

years. Bein the ten per cent class.

GRAND RAPIDS TRUST CoO.
Grand Rapids, Michigan

 

 

 

 

 

 

 

 

October 24, 1928

MICHIGAN TRADESMAN

      

3

 

 

 

 

     

 

 

 

 

 

 

   

 

 

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion.

Falmouth, Oct. 22—I have noticed
what you have done for merchants on
the sheet enclsoed in your letter. |
am in a sort of mix-up myself at pres-
ent. I have given the Consumer's Salt
Co., of Columbus, Ohio, an order for
medicated salt amounting to $225. I
signed the order and three trade ac-
ceptances of $75 each, one due on sight,
one in 60 days and one in 90 days.
They guarantee to pay all veterinary
charges and pay for all stock which
dies of disease after three months’ use
according to their directions. The ship-
ment of salt has arrived and is here at
the depot, but in the meantime, I have
investigated and found that the com-
pany is not what it should be. They
say that their salt is the result of the
experience of many years, and I have
since then learned that they started
only recently and that they have start-
ed different kinds of businesses and
have failed in every instance. Now 1]
do not consider this Consumers Salt
Co. solid enough to build on and dare
not reconimend the salt to my farmer
friends and customers. I have re-
ceived the above mentioned informa-
tion from the Columbus Better Busi-
ness Bureau of Columbus, Ohio. I
have this all in black and white and
would like to show you by sending you
the letters, but have sent them all to
A. J. Scott, of Marine City, Secretary
of the Michigan Retail Hardware As-
sociatino. I will appreciate any advice
you can give me. Will I have to ac-
cept the goods or is there a chance for
me to return the shipment and have the
order cancelled?) What would you ad-
vise? C. Ebels.

Our reply to this letter was as fol-
lows:

Grand Rapids, Oct. 23—I am sorry
you permitted yourself to get caught
on the sharp hooks of the salt swind-
lers. It is a swindle of the cheapest
kind and the people who are exploit-
ing the swindle are old hands at the
game. I have exposed them repeated-
ly and for the past year I have warn-
ed my readers against them constant-
ly. Sometimes they pop up in one
place and sometimes in another, but
they are always crooks. As they have
no rating by the mercantile agencies
and no responsibility whatever, and as
you are guaranteed against loss, I think
| would write them that you decline
to accept the shipment or pay the ac-
ceptances until they send you a bond
signed by an indemnity company,
agreeing to carry out the conditions of
the guarantee if they fail to do so.

This may help you and it may not,
because if they turn the acceptances
over to an alleged innocent third party
they can undertake to collect by law,
whether you accept the trash or not.
| would stand pat if I were in your
place and refuse to pay a penny until
they start suit. In that case, write me
and I will instruct you how to proceed,
in the light of subsequent develpo-
ments, to defeat their action, if pos-
sible.

T am exceedingly sorry that you did
not subscribe for our paper sooner, for
then you would not have been victim-
ized by these sharks. E. A. Stowe.

 

For fifty years at least there have
been gangs of swindlers operating in
New York and Ohio—and perhaps in
well—pretending to
sorts

other states as
sell medicated salt to cure all
of diseases in horses, cattle, sheep and
hogs. We frequently have their offer-
ings analyzed and the report is always
the same—trash, containing no medical
properties whatever. Sometimes the
representatives of these crooks sell the

trash outright or undertake to do so.
Sometimes they sell state, county or
township rights. In all cases the
transaction is accompanied by loss to
any merchant who listens to the siren
voices of these gentry who present
their proposition to the trade. Our
advice for years has been to turn the
hose on any man who comes around
to present the merits of medicated salt.

 

Mnoroe, Oct. 18—What can you tell
me about the enclosed appeal for funds
with such large promises of sure re-
wards? James Edwards.

It is represented in the printed mat-
ter enclosed that one Robert Edwards
received a grant of land from the Brit-
ish Crown; that he acquired other lands
etc. One piece was leased about the
year 1780 to the British government
for 99 years. Robert Edwards is said
to have no direct heirs, and therefore
the descendants of the other members
of immediate family are his natural
heirs. These heirs, it is alleged, are
the rightful owners of the property of
the said Robert Edwards, valued at
billions of dollars. The alleged pur-
pose of the above organization is as we
understand it, to recover these billions
for the lawful heirs. The alleged heirs
are asked to join the association and
pay a membership fee of $10, also a
local genealogy fee of $5.

Our information is that the alleged
Edwards estate is all a hoax, like the
Anneke Jans estate that has been ex-
ploded so: many times. But for the
sake of argument let us concede that
all claims about such an estate are
true and subject to proof. How many

descendants of the Edwards family
could trace their ancestry back several
hundred years?

Tecumseh, Oct. 19—Some time ago
my daughter sent to the American
Shirt and Monogram Co., 4210 West
22d St., Chicago, Ill., for one dozen
monegrams to be embroidered, and she
paid $1 for same, which was to be given
back to her after she had done $10
worth. She was to get $1 a dozen for
her work, so she did the first dozen
and sent them back, but got no reply
from them. She wrote to them later
but has had n oreply yet from them.
Do you know anything about this firm,
or is there any way to get her money
back? JB. R.

We know of no means of securing
the refund of money sent on these
but we ad-

vise all who have been victimized by

”

“work-at-home schemes,

such games to make complaint to the
Post Office Department, Washington,
D. C., charging the promoters with
frauduent use of the mails, and sub-
mitting evidence in support of the com-
plaint.

Escanaba, Oct. 22—Will you tell me
if Alois P. Swoboda, 11 W. 42d St.,
New York City, is working entirely in
his own interest ,or has he really the
welfare of humanity at heart as he
claims? We have been offered some
shares in mining stock through him,
which, according to his description are
a wonderful buy. I wuold like to be
sure before investing any money, so
am asking for your opinion.

Mes. EL 7. P.

Judging Mr. Swoboda by his record
as a promoter we feel justified in say-
ign that he is not unselfish and his only
interest in “humanity” is the money
he can extract from it by false and al-

luring claims. If this woman parts
with her hard-earned savings in the
mining stock offered her by Swoboda
it is 99 chances out of 100 that she will
lose every cent of it, and Swoboda will
be the gainer to an equal amount.
Swoboda ‘differs from the ordinary get-
rich-quick stock promoter by adding
hypocrisy to his operations.

The Federal Trade Commission has
ordered the Light House Rug Co., Inc.,
of Chicago, to discontinue use of the
term “light house’ as a corporate or
trade name. The words “light house”
are known as a designation for training
schools for blind rug weavers and
other blind workers, as well as a trade
name for articles made by blind per-
sons in these institutions.

Use of the term “light house” im-
plied that the company’s products were
the handiwork of blind people, when
in fact only a part of them were made
by blind persons, it was found by the
commission, The remainder were man-
ufactured on power looms in the com-
pany’s factory and were of the same
sizes and designs as those made by
the blind. Then the combined output
was sold as the work of blind crafts-
men, the company thereby taking ad-
vantage of the public’s sympathy for
blind persons and its desire to help
them.

Che above extracts from a report of
the Federal Trade Commission shows
how this house took advantage of the
sympathy of the public for the afflicted
for its own advantage and profit. The
commission is doing most commend-
able work in exposing the deceptive
methods of this class of unfair con-
cerns and at the same time issuing or-
ders to ‘cease and desist” from the dis-
reputable practices in the future. The

commission makes the further state-
explanation of its action

Lighthouse Rug Co. as

ment in
against the
follows:

The company’s practices were found
to cause confusion among purchasers
of its products, made it difficult for
blind rug weavers to find a market for
their wares, and were held to be unfair
not only to institutions producing rugs
by labor of blind people but to manu-
facturers selling their products on
merit rather than on a basis of sym-
pathy for the blind. These practices
were held to be unfair methods of
competition within the meaning of Sec-
tion 5 of the Federal Trade Commis-
sion Act.

—_—__. = >__

Farm Problem Solved.

lives a

In an arid county farmer
70 years cf age whose hired man, 65,
has been with him for more than forty
years. The two barely manage to
scratch out an existence. A visitor one
day asked the old rancher, “How do
you manage to pay that fellow. his

wages:

“It's this way,” replied the rancher,
“Tt hired him for two years and gave
him a mortgage on the ranch to guar-
antee his wages. At the end of two
years he got the ranch and I went to
work for him on the same terms. For
forty years the ranch has passed back
and forth every two years and neither
of us ever has drawn a-cent of wages.”

—__2++.>____

Swiss girls are now allowed to enter
England for a year to study the lan-
guage and work as house servants.
After they learn English they “go to
America instead of back to Switzer-

land. |

 

 

 

Among your bonds are, pos-
sibly, some which will mature
in a few months or which
have been called for payment.
Or there may be some that
| are selling at or above their
| call price.

In such case it is time to

consider the re-investment of
| those funds. We shall be glad
to make selections from the
bond market for your consid-
eration.

Re-investments offer a
splendid opportunity to cor-
rect any errors of balance in
your security holdings. No
matter how safe your bonds

are individually, their collec-

 

 

 

When The Last Coupon Is
| In Sight

HOWE SNOW & CO.

Incorporated
NEW YORK GRAND RAPIDS DETROIT
CHICAGO PHILADELPHIA ROCHESTER
SAN FRANCISCO WILKES BARRE BOSTON

tive safety can be increased
through proper diversification.
We shall be glad to check
over your list and suggest the
best type of new securities to
add strength to the entire
structure.

We furnish on request a
bulletin containing a compre-
hensive list of current bond
offerings. The investor is thus
kept informed of the latest
issues, as well as the market
trend, and when expecting to
have funds to invest he can
select specific issues for furth-
er investigation. Send us your
name and address if you
would like to receive this ser-
vice at our hands.

 

 

 

 

 

 

 

4

MOVEMENTS OF MERCHANTS.

Grand Ledge—William Meirs suc-
ceeds A. H. Hope in the grocery busi-
ness.

Saugatuck—Ward Reed & Son suc-
ceed T. R. Richards in the grocery
business.

Kalamazoo—The Lee Furniture Co.
has engaged in business at 214-18 East
Main street.

McCords—Mr. Frasher, recently of
Chicago, is preparing to open a gen-
eral store here.

3rown City George Marion suc-
ceeds the Brown City Co-Operative
Co. in business.

Kalamazoo—The Outlet Novelty &
Gift Shop has engaged in business at
224 East Main street.

Lansing—Charles Crego succeeds J.
H. Olin in the grocery business at 435
North Magnolia avenue.

Battle Creek— George Potter suc-
ceeds Sam Sophia in the grocery busi-
ness on West Michigan avenue.

Pickford—The Pickford Grocery &
Shoe Store has taken over the dry
goods department, owned by Fred Tay-
lor.

Detroit—The Fort Shelby Hotel Co.,
525 Lafayette boulevard, has increased
its capital stock from $600,000 to $1,-
150,000.

Vassar—Harry C. Dean, who has
conducted a hardware store here for
the past thirty-nine years, died at his
home, Oct. 16, aged 79 years.

Detroit—The Parts Supply Co., 4519
Twelfth street, has been incorporated
with an authorized capital stock of
$5,000, all of which has been subscrib-
ed and paid in in property.

Grand Blanc — The Grand Blanc
Lumber & Coal Co., has been incorpo-
rated with an authorized capital stock
of $25,000, $15,000 of which has been
subscribed and $13,000 paid in in cash.

Sault Ste. Marie—The Rothwell Fur-
niture Co., closed its doors to business
following the appointment of E. S.
Royce as trustee. It is expected that
the creditors will receive about 75 cents
on the dollar.

Scottville—Joe Hirsch, who recently
purchased the dry goods department
of the Wililam M. Wagar general store,
has taken over the entire stock and
store fixtures. He will close ont the
grocery department.

Kalamazoo—Livingston’s Shop, lo-
cated for the past twenty-three years
in the same store building at 119 North
3urdick street, dealing in men’s cloth-
ing, will retire from business as soon
as the stock can be disposed of.

Detroit — The Clements-Snowhook
Co., 7023 Gratiot avenue, has been in-
corporated to deal in trucks, autos and
accessories, with an authorized capital
stock of $40,000, $1,000 of which has
been subscribed and paid in in cash.

3attle Creek—The Battle Creek Mu-
tual Cut-Rate Drug Co., 14 West
Michigan avenue, has been incorporat-
ed with an authorized capital stock of
$50,000, of which amount $4,500 has
been subscribed and paid in in prop-
erty.

Mt. Clemens—B. J. Degan, of De-
troit, has taken over the properties of
the Jordan Creamery Co.. following
completion of a deal with the Mt.

MICHIGAN TRADESMAN

Clemens Savings Bank. The business
will be operated under its present
name.

Detroit — The Houser Drug Co.,
11452 East Jefferson avenue, has merg-
ed its business into a stock company
under the same style, with an author-
ized capital stock of $60,000, of which
amount $45,000 has been subscribed
and paid in, $2,000 in cash and $43,-
000 in property.

Grand Rapids—Warner Stores, Inc.,
with business offices at 305 Grand
Rapids Trust building, has been incor-
porated to deal in groceries and foods
with an authorized capital stock of
100,000 shares at $1 per share and $50,-
000 preferred, $30,000 being subscribed
and paid in in cash.

Detroit — Cameron & King have
merged their plumbing and _ heating
business inte a stock company under
the style of Cameron-King, Inc., 2608
Montgomery street, with an authorized
capital stock of $10,000, all of which
has been subscribed and paid in, $5,000
in cash and $5,000 in property.

Grand Rapids—The L. J. Holland
Motor Co., 420 Bridge street, N. W.,
has merged its business into a stock
company under the style of L. J. Hol-
land, Inc., with an authorized capital
stock of $25,000, $12,000 of which has
been subscribed and paid in, $2,000
in cash and $10,000 in property.

Harbor Springs—C. E. Reynolds,
who has conducted a harness shop and
leather goods store for the past twenty
years, specializing in shoes, luggage
and kindred lines, has sold his stock
and store fixtures to A. J. Ayers, of
Des Moines, Iowa, who will continue
the business at the same location. Mr.
Reynolds retires from trade owing to
ill health.

 

Manufacturing Matters.
Hancock—The Quincy Mining Co.
has increased its capital
$1,250,000 to $5,000,000.
Houghton — The Wausau Sulphate
Fibre Co. has changed its name to the
Mosinee Paper Mills Co.

stock from

Detroit—Lubeservatories, Inc., 500
CPA building, has increased its cap-
ital stock from $50,000 to $100,000.

Detroit—The Detroit Cord Manufac-
turing Co., 5700 Merritt avenue, has
increased its capital stock from $12,500
to $100,000.

Detroit—The F. R. Alford Rivet &
Machine Co., Woodrow Wilson avenuc
and Detroit Terminal, has changed its
name to the Alford Rivet Co., Inc.

Bay City—The Bay City Rubber
Corporation has been incorporated with
an authorized capital stock of $1,000,-
000, all of which has been subscribed
and paid in in property.

Detroit—The Himbro Hosiery Mills,
Inc., 158 West Jefferson avenue, has
been incorporated with an authorized
capital stock of $1,000, all of which

has been subscribed and paid in i>
cash.

Detroit—The Automatic Devices De-
velopment Corporation, 2632 Park

avenue, has been incorporated with an
authorized capital stock of 1,000 shares
at $10 per share, $2,500 being sub-
scribed and paid in in cash.

Detroit — The American Aluminum

Metals & Piston Co., Inc., has been in-
corporated with an authorized capital
stock of 600,000 shares at $1 per share,
of which amount $300,000 has been
subscribed and $30,500 paid in in cash.

Detroit—The Detroit Electric Spec-
ialty Co., 836 Dime Bank building, has
been incorporated with an authorized
capital stock of $50,000, $25,000 of
which has been subscribed and paid
in, $5,000 in cash and $20,000 in prop-
erty.

Holland—The Cope Sealer Co., Inc.,
has been incorporated to manufacture
and sell sealing and kindred machines,
with an authorized capital stock of 15,-
000 shares at $1 per share, $15,000
being subscribed and $7,500 paid in in
cash.

Detroit — Englander’s Enco Auto
Paint Shop, 2320 Vermont avenue has
merged its business into a stock com-
pany under the style of The Englander
Co., with an authorized capital stock
of $50,000, $30,000 of which has been
subscribed and paid in.

Monroe — The Mead Machine Co.,
Union street, has merged its busingss
into a stock company under the same
style with an authorized capital stock
of $25,000, of which amount $5,700 has
been subscribed and paid in, $200 in
cash and $5,500 in property.

Detroit — The Michigan Burglar
Alarm System, 13517 Cherrylawn, has
been incorporated to manufacture and
install alarm systems, with an author-
ized capital stock of $8,000, all of which
has been subscribed, $1,000 being paid
in in cash and $5,700 in property.

Detroit—The Doydoff Chemical Co.,
Inc., has been incorporated to manu-
facture and sell chemical compounds,
cleaners and sanitary preparations, with
an authorized capital stock of $4,000,
$2,000 of which has been subscribed
and paid in, $1,000 in cash and $1,000
in property.

Detroit — The Jefferson Tool Co.,
1238 Mt. Elliott avenue, has been in-
corporated to manufacture and deal in
machinery, parts and appliances, with
an authorized capital stock of $10,000,
all of which has been subscribed and
paid in, $6,000 in cash and $4,000 in
property.

Detroit—The Consolidated Electrical
Industries, Inc., First National Bank
building, has been incorporated to
manufacture electrical water and other
heaters, with an authorized capital
stock of 500,000 shares at $1 per share,
$200,000 being subscribed and $35,000
paid in in cash.

Ypsilanti—With the acquisition of
the Ira P. Hayes Co., of Eckford, man-
ufacturer of poultry equipment, a plan
of expansion has been inaugurated by
the O. E. Thompson Co., of this city.
All equipment of the Eckford firm has
been moved to the Ypsilanti plant and
is now being put into operation for
the manufacture of poultry equipment.

Holland—The machinery and stock
of the defunct Lawrence Paper Box
Co. was sold at public auction, by Abe
Dembinsky, auctioneer and John
Arendshorst, trustee. The combine
sales netted approximately $23,000,
which will give the creditors less than
10 per cent. of their claims. The plant
will be entirely removed from the city,

October 24, 1928

the property being shipped to the bid-
der’s plants.

Trout Creek—Through negotiations
recently closed, the Weidman Lumber
Co. becomes the owner of 8,640 acres
of virgin timber adjoining its holdings
South of Kenton. This tract was previ-
ously owned by the East Jordan Lum-
ber Co. and will add years to the life
of the Weidman project at this place.
The Weidman Co. is operating four
camps and will operate six camps dur-
ing the winter.

— + >>
Rebuilding China.
Americans will have an important
part in the rebuilding of China, if the
time has come when relative peace an
stability will permit that rebuilding
American engineers and experts are
already busy with plans. One Amer-
ican architect, Henry K. Murphy, oi
New York City, is the official adviser
to the Nationalist Government on city-
planning and, if all gocs well, will su-
pervise the reconstruction of Nanking,
which has replaced Peking as capital
of the country. Funds for railroads,
harbors and other public works are
expected from America, and in this
connection it is significant that Pro-
fessor Edwin W. Kemmerer, of Prince-
ton, who has earned a large name as
a “money doctor,” is to take a staff
of experts to China in January to as-
sist in currency, tax and banking re-
form. All this may merely prove an
other false dawn in the cycle of Cathay.
but a period of peace might
almost anything to China.
—_>- =.
Corporations Wound Up.
The following Michigan  corpora-
tions have recently file dnotices of dis-
solution with the Secretary of State:
McMullen Fire Extinguisher Co., De-
troit.
Delbert F. Helmer Co., Inc., Grand
Rapids.
Midwest Properties Co.. Grand Haven.
Commercial Savings Bank of Caro,
Caro.
Inner Shoe Tire Co,. Grand Rapids.
Mahar Mfg. Corp., Detroit.
Davis Brokerage Co., Detroit.
Allan Real Estate, Limited,
wells,
Kyloid Co., Grand Haven.
Golf Ball Sales Corp., Detroit.
Highland Corp., Highland Park.
Sun Varnish Co., Detroit.
Dearborn Iron and Steel Co., Detroit.
H. R. Harner & Co., Detroit.
Delhi Coal & Supply Co., Holt.
Butcher-Roberts Co., Battle Creek.
Helm Brick Machine Co., Cadillac.
Wall Brothers Oxygen Co., Detroit.
———>.>_____

Gabby Gleanings From Grand Rapids.

Grand Rapids, Oct. 23—Uncle Louie
Winternitz is spending a fortnight with
Grand Rapids friends. He spent the
summer months in Charlevoix, as
usual, and plans to put in the winter
in California as soon as he has regis-
tered his vote for President.

Joseph Brewer produced 4,000 bush-
els of potatoes this season on his farm
at Plainfield, about equally between
Burbanks, Green Mountains and stock
grown from Idaho seed. He has been
experimenting on Idaho baking pota-
toes for the past three years and has
finally succeeded in producing potatoes
as large in size and as fine in quality

as the best stock grown in Idaho.
—_2+-.____

brinz

Spring-

Opportunity is a challenge. Will
you accept it or “duck” it?
—_2-2+___

When you know what you want you

are half way to success,

 

 

 

 

 

piace

 

 

 

a ene:

 

 

 

eT

October 24, 1928

MICHIGAN TRADESMAN

 

Essential Features of the Grocery
Staples.

Sugar—Jobbers hold cane granulated
at 5.90 and beet granulated at: 5.70.

Tea—Business is not particularly ac-
tive in the local tea market and
nothing worth mentioning has de-
veloped this week. Japans show a
slight rise. It is to be noted that
cables recevied from correspondents in
London, Colombo, Calcutta and Java,
quoting prices, that these prices are
not the laid down prices in America.
Many of these low cost teas offered
abroad could not pass the United
States Government standard and there-
fore are not available here. For in-
stance, the lowest price tea offered in
quite some time was 23%c and this
was about on the United States Gov-
ernment standard.

Canned Fruits—The fruit market is
quiet, with a firm undertone in nearly
all packs except peaches, which remain
steady. Peach buying on the coast is
not heavy since buyers realize there is
a large supply in sight and they are
taking their chances on the market
later on.

Canned Vegetables—It is a hard
market in which to operate as the scar-
city of some items gives them a de-
gree of strength which enables canners
to offer other goods which in some in-
stances are out of their class. No fur-
ther advances were recorded by tri-
State tomatoes, but the firm range has
been maintained and there has been no
free selling. The demand has kept up
remarkably well considering the sub-
stantial advance in prices and there is
business passing every day even though
the individual orders are not generally
large, but the come from all classes of
the trade. Good standard peas and
better packs cannot be had at conces-
sions despite the large total pack as no
doubt there has been added interest in
this product because it has been com-
paratively cheap and has not been as
quickly advanced as some of the vege-
tables which are more or less in the
same competing class. Good standard
corn is also firm, while standards are
held at listed prices. Minor vegetables
are in favor of the packer.

Canned Fish—Salmon is without
change. The spot movement of pinks
is on a hand-to-mouth basis, with of-
ferings light for quick distribution.
Maine sardine canners are concluding
their packs and are content to meet
competition.

Dried Fruits—The only change of
consequence in Coast prices was a
slight hardening in Sun-Maid package
raisins in two types, but bulk packs
have been continued by all packers on
the old basis as they have found too
much resistance to allow for any ad-
vances. The slogan of packers seems
to be to keep raisins moving, and to
do that the old level of prices is main-
tained. Spot sales are increasing, but
there is no real effort to push raisins
or to buy them extensively for later
outlets. The balance of the dried fruit
assortment is much better placed than
raisins. The strongest item is apri-
cots, which are scarce in the top grades
with the medium types in smaller vol-
ume than a year ago. Neither packers

nor distributors are heavily stocked.
The former are not freely selling, and
where there are offerings they are gen-
erally in assortments. Only a small
quantity of prunes can be obtained
from the Northwest with every indica-
tion of light offerings of the large
sizes during the balance of the season.
California packers are letting distribu-
tors seek the merchandise and they are
firm in their ideas, especially in gen-
uine Santa Claras. The large counts
are the firmest in tone. Peaches are
not attracting a great deal of attention
but are steady with moderate offerings
from first hands.

Nuts—The calendar indicates that
Hallowe’en is at hand and there has
been an improvement in the demand
for nuts of all varieties, but the out-
ward evidences of an active market
are lacking because of the uninterrupt-
ed spell of warm weather all fall. The
bulk of the buying enquiry is for mod-
erate sized stocks to carry distributors
along as they have been buying on a
hand-to-mouth basis to test out the
strength of the market. Shortages are
quite common throughout the trade
and there is a broad enquiry for mer-
chandise which would mean an active
market if the individual orders could
be increased to larger parcels. No new
offerings were made by packers last
week. The shelled almond market in
Spain and Italy has not had active sup-
port from this market and an unsettled
situation has prevailed, but shellers are
not ready to revise their prices down-
ward. In France walnut shellers see
so little to handle this season that they
are firm in their ideas and are content
to wait for the business which they be-
lieve will be ultimately placed.

Rice—Statistically the market on
domestic rice is regarded to be in much
more favorable position than a year
ago, as stocks are smaller than those
on hand at this time in 1927, while the
range of prices is low and assures a
free movement. Millers have been sell-
ing conservatively on the theory that
there will be an upward reaction be-
cause of the understocked condition of
jobbers and the free movement which
seems to be assured. The spot mar-
ket is moderately active with a steady
undertone in evidence.

Pickles—Large pickles have added
to their already strong undertone and
with light offerings it is difficult to
secure this type. Midgets are equally
short, while the medium sizes are in-
fluenced by the demand which is cen-
tered in them as substitutes for the
scarcer lines. Dills are being held with
more confidence in Western centers as
Eastern buyers have been seeking
goods in that quarter when they have
not been able to cover to advantage
nearer at home.

Vinegar—The shortage of stocks
makes it possible to continue the for-
mer range, but there is no heavy or
unusual trading to develop new fea-
tures.

Sauerkraut—The demand for bulk
and canned kraut has been more ac-
tive than in normal seasons, although
during the past few days buying at the
factory has slowed down somewhat
owing to the favorable growing weath-
er, which may result in a slightly larg-

er output than was anticipated earlier
in the month. Then, too, buyers have
covered part of their wants and they
are inclined to test the strength of the
market. No offerings are being made
below the ranges quoted.

Salt Fish—Distributors are making
no effort to stimulate the movement by
Warm weather in
the East has tended to curtail the con-
sumer demand and retailers have not
The statistical
position of the whole line is such as
to create a firm undertone. Quotations
on some offerings such as mackerel

disturbing prices.

been buying freely.

are more or less nominal owing to the
lack of spot stocks.
—_——_2+»___
Review of the Produce Market.

Apples — Wolf River, $1.25@1.50;
Wealthy, $1@1.25; Northern Spy, $1.75
for No. 1 and $1.50 for No. 2; Bald-
wins, $1@1.25; Tallman Sweet, $1@
1.25; Idaho Delicious, $2.75 per bu.
basket.

Bagas-—Canadian, $1.40 per 100 Ib.
bag.

Bananas—/7@/7'4c per lb.

Beets—$1.25 per bu.

Butter—The market is strong and lc
higher than a week ago. Jobbers hold
prints at 48c; fresh packed in 65 Ib.
tubs, 47c; fresh packed in 33 lb. tubs,
47'’e.

Butter Beans—$4.50 per hamper for
Florida.

Cabbage—/75c per bu.

Calif. Plums—$1.50@1.60 per box.

Carrots—$1.25 per bu.

Cauliflower—$2.50 per doz.

Celery—40@60c per bunch, accord-
ing to size.

 

Sl

Cocoanuts—$1 per doz. or $7
bag.

Cranberries—$3.85 per ™% bbl. box;
$7.50 for % bbl. box.

72

50 per

 

Cucumbers—$2.20 per doz. for home
grown hot house.

Dried Beans—Michigan jobbers are
quoting as follows:

@. ff Pea Beans 2.220 $8.25
Pieht Red Kidmey .-._-___ 8.00
Dark Red Kidney . 2-80 eo 7.90

Eggs—The market on strictly fresh
stock is strong and higher. Local job-
bers pay 38c and hold at 40c. Cold
storage supplies are now being offered
on the following basis:

 

MoM Standards = 0 36c
M Standatds 29 oe 33¢
Cheeks 2333 aos

Grapes—Calif. Tokay, $1.50 per lug;

Emperor, $1.75 per lug; Wordens and
Niagaras command $1.75 per bu.; Del-
awares, $2.50 per doz. baskets.

Grape Fruit—Florida, $6 per crate.

Lemons — Ruling prices this week
are as follows:
MOU SUMnISe $9.00
BO) Sibeist ooo 9.00
S60 Red Bal 222 8.50
a0 Red bate oe 8.50
Lettuce — In good demand on the
following basis:
Cal. Teebere, per crate —___..__-; $5.50
Outdoor grown leaf, per bu._--- 1.25

Oranges—Fancy Sunkist California
Valencias are now on the following
basis:

20 ee $8.00
0 8.50
116) 8.75

HO oe ee ee 9.00
a6 2... 9.00
i 9.00
FN i ee 9.00

Onions—Spanish, $2.25 per crate;
home grown, $3.75 per 100 Ib. bag.

Plums—$1@1.25 per bu. for Green
Gages.

Pears—$1.75 per bu. for Bartletts.

Potatoes—40@75c per bu., according
to quality.

Poultry—Wilson & Company pay as
follows:

Heavy fowls -- 0-8 25¢
Ejohnt fowls) 16c
Heavy broilers _...._....
Ws hres ........_

Quinces—$3.50 per bu.
Radishes—20c per doz. bunches

String Beans—$4.50 per hamper from

 

Florida.

Sweet Potatoes—$2.85 per bbl. for
Virginia.

Tomatoes—Home grown, $1.75 per
1% bu.

Veal Calves — Wilson & Company
pay as follows:

Batiey 18¢
Good |... eo 16c
Mediugm —2 2 l4c
Poor lle

Canadian Apple Growers In Drive To
Boost Sales.

Washington, Oct. 19—New ways to
increase the sale of apples have been
devised by Canadian growers and dis-
tributors. “Service stations’ for the
distribution of apples are to be estab-
lished in important markets through-
out Canada. Apples packed in cartons
of 6 to 12 apples for the benefit of
small purchases will be distributed to
retail stores through these stations,
and fresh apples from British Colum-
bia will be handled at these points.

The nickel-in-the-slot machine is an-
other innovation for selling more ap-
ples in the Dominion, according to
Trade Commissioner A. Probert, at
Vancouver, Machines will be installed
in all the important centers throughout
the country at which apples can be
bought by the simple process of drop-
ping a nickel in the slot, as chewing
gum, candy and cigarettes are bought
from machines in the United States.

EP aT =
Stationer’s Nestegg Goes as Cabbage
Corner Fails.

New York, Oct. 22—The_ great
horseradish and red cabbage corner
that was to have made the fortunes of
Boris Space and his oid friend and
financial adviser, Isadore Fishman, has
evaporated, along with the Space nest
egg of $3,200 cash. Fishman is held
without bail ona charge of grand
larceny.

Spate, who owns a Stationery store
in Brooklyn, believed Fishman when
he said he had an inside tip on the
horseradish and red cabbage market.
Fishman went to Eurepe to arrange
the corner, taking $200 of Space’s
money. From Brussels he cabled for
$3,000. Space sent it. From Paris
Fishman cabled for $1,400 more. Space
did not send it, but told the police, who
traced Fishman to his home in the
Bronx.

—_———_2<:___

What makes it hard to give in is the
desire to win rather than to get the
truth.

——————_—> eo

Couple up your persistency with
adaptability and you are on your way
to success.

—_—_»+ >

Fear of losing your job often stimu-
lates to such a spurt that your job be-
comes secure,

 

6

MICHIGAN TRADESMAN

October 24, 1928

 

Items of Interest to Grand Rapids
Council.

Every few days our attention is call-
ed to some act of unselfishness which
makes us feel good with humanity, to
realize that for some there is still sheer
jov in unselfish giving, either some
object of value, service or just giving
ot themselves for the

first meeting in the
new council rooms, Past Grand Coun-
selor L. V. Pilkington, expressed the
fear that our ultra-robust Senior Coun-

selor, Henry T. Koessel, would damage

others. At our

the pedestal on which he raps with his
gavel for order. He jestingly sug-
gested that the pedestal be reinforced
in some manner. Most of us forgot
all about it, but there was one who
did not. Purely for the “Good of the
order” he sent to Honduras for as fine
a piece of mahogany as we have seen
and had the “U. C. T. 131” carved into
the side of it and finished with a gold-
en decoration. This gavel block will
be treasured by the Council and the
unselfishness of the donor, Rutledge
W. Radcliffe, will be long remembered.

Walter L. Lypps, one of the re-
liable workers in No. 131, showed his
good judgment—at least L. V. Pilking-

ton says it was good judgment—in be-

 

coming the owner and driver of a new
Oldsmobile. Brother
Lypps is mighty well pleased with his

model de luxe
purchase, and however satisfactory the
car operates we are sure he will not
“high hat” any of the many drivers of
hat other General Motors product—
he Chevrolet.

Secretary-Treasurer A. F. Rockwell,
telegram that a
Council, George A.

who was formerly employ-

received a stating
member of our
Eggleston,
ed as a salesman for the New Home
Sewing Machine Co. in Grand Rapids
territory, but of recent years has been
living in California, had passed on to
He resided at 2454 Wal-
nut street, Huntington Park, and had
engaged in the estate
his removal to California.

wife of Joe M.
who has been in Butterworth hospital

his final rest.

real business

since
The

Vander Meer,

for some time, is much improved.
Brother VanderMeer a few years ago
was very active in the affairs of the
Council, having gone through all the
offices in the organization and is now
a Past They

1953 Burlingame avenue, and he repre-

Counselor. reside at
sents the furniture industry as sales-
man.

A. A. Weeks, living at Belding and
representing W. R. Roach & Co., of
Grand Rapids, who was so painfully
injured when he fell and broke his hip
last March, while on a business trip
to Mississippi, has filed final papers
on his claim.
the real

He is very grateful for
fraternalism manifested to-
ward him by our brothers in the
Southland, as well as our own local
Council, and the brothers in the Grand
Council.

W. J. Sullivan, Secretary of North-
western Council, No. 72, of Chicago,
and Past Supreme Counselor, was in
Grand Rapids a few days last week.
The many friends on whom he called
him again and
in such excellent health and spirits.

Harry A. Coleman, formerly with

were delighted to see

 

happiness of

the Lorillard Co., of New York, has
joined the force of the Flank
Pipe Co., of New York City, and will
cover Western Michigan for them. He
will continue to make his headquarters
Mr. Cole-

man will be remembered as the mem-

sales

and home in Grand Rapids.

ber of the banquet committee last year
who put the sale of tickets across in
a big and was instrumental in
26th annual banquet a
financial and social success.

The Todd Co., of Rochester, N. Y.,

way
making the

manufacturer of the Todd protecto-
graph and other safety devices, for

protecting commercial paper of differ-
ent kinds, is enlarging its sales organ-
ization, by adding one salesman each
month at. its seventy-five different
branches in the United States. It has
turned to our organization for recruits,
which is very gratifying. The propo-
sition and organization are endorsed to
our members by Supreme
Walter D. Murphy.

The Salesmens Club of Grand Rap-
ids was

Secretary

addressed at their noonday

luncheon meeting last Saturday in

Rowe Hotel, by Leslie A. Butler,
superintendent of schools of Grand
Rapids. Mr. Butler told us many

things of importance in the educational
work of to-day. He stressed the im-
portance of display, stating that edu-
cational progress was made as rapidly,
and in some instances even
football on the
athletic field. than in the class room.
He quoted Wellington, who is reported
to have said that the battle of Water-
loo was won on the football fields of
Oxford and Rugby.
of the highest type of teamwork and
quick thinking was brought home to
his hearers.

more

rapidly, in playing

The importance

The Salesmen’s Club is to be com-
mended for having progressed from a
social organization to a self improve-
ment club.
entertainment that is provided by the

The class of speakers and

officers of the club should attract more
It has
been the opinion of many visitors from
other cities that

men than are now attending.

we have an unusual

group and unusual opportunity for
keeping abreast with progress in al-
A week ago we
were addressed by Gerald W. Wagner,
consulting engineer of Grand Rapids,

on the

most every sphere.

sanitary sewer improvement.
Last Saturday, Superintendent Leslie
A. Butler gave us a wonderful message
and next Saturday, E. H. Dickey, man-
ager of the local branch of the Bell
Telephone Co., will talk to us on
“Voices across the sea,” which will be
illustrated by moving pictures. We
recommend these meetings to all who
LL.
——_>->

Right of Merchant To Assign Lease.
Where a retail merchant enters into

can possibly attend them.

a lease he usually desires the lease for
a considerable length of time. Conse-
business property
frequently run for a term of years in
order that the merchant may have an
opportunity to gather the fruits of the
good will in such location.

It follows, that a long term lease of
business property may in itself develop
into a thing of value before its termina-
tion. If then, the merchant for any

quently, leases of

SAE ROR NOE NO a ee

reason should desire to assign or trans-
fer his lease to another party, the ques-
tion of his right to do so may become
one of great importance.

In the first place, it may be stated
broadly, that where a lease provides
terms and conditions whereby it may
be assigned, these conditions become
a part of the
complied

contract and must be

with if an assignment is
3ut, even though a lease does
not contain provisions in respect to

made.

how it may be assigned, it may still
be assignable in accordance with the
general terms employed therein, or
with the consent of the landlord.

However, the assignment or sale of
a lease, even though done in accord-
ance with the terms of the lease, or
with the consent of the landlord, may
not relieve the merchant from liability
for the rent until the end of the term.
The reason for this being that a lease
usually binds the holder for the rent
for the period of the lease, and relief
from this liability can only be obtained
through agreement with the landlord
to that effect.

The possible danger to a merchant
in assigning a lease in being held liable
for the rent therefor is illustrated in a
great number of cases. And, as an
example of how the court generally
reasons in situations of this kind, the
following example may be noted.

In this
business

case a merchant leased a

location
The lease obligated the mer-
chant to pay the rent for the entire
term, and to keep up the taxes and in-
surance as well. After he had been in
business about five years, the merchant
had an opportunity to sell out to ad-
vantage. He thereupon sold his busi-
ness, and assigned the lease to the pur-
chaser, all of which was done with the
consent of the landlord.

However, in consenting to this as-
signment, the landlord did not release
the merchant from liability under the
lease. After the sale of his business,
the merchant went to a distant state
for his health and remained away about
a year,

for a term of ten
years.

Upon his return he was very
surprised to be informed that
the buyer of his business had defaulted
in the payment of the rent, as well as
in the payment of taxes and insurance,
which the lease required.

much

A further surprise awaited the mer-
chant when his erstwhile landlord de-
manded payment of the amount involv-
ed from him under the terms of the
lease. In this situation, the merchant
denied liability on the ground that the
landlord had consented to the assign-
ment of the lease, and had accepted
some payments of rent from the as-
signee.

A dispute resulted which culminated
in the landlord bringing suit against
the merchant under the lease. The
merchant defended the action and it
reached an appellate court on appeal.
Here, after a review of the facts as
they have been outlined, the court in
holding the merchant liable for the
rent had this to say:

“The law has long been settled that
a mere assignment of a lease by the
lessee, and a consent to the same by
the lessor, followed by the acceptance
of rent from the assignee, did not re-

se i a

lease the original tenant from liability
on the covenants contained in his lease
for the payment of rent.”

In the light of the foregoing rules, it
that in assigning a long
term lease a merchant should use some
respect to the

is obvious
care in financial re-
sponsibility of the person or the firm
to whom he makes the
This is, of course, assuming that the
landlord will not release him from
future liability when the assignment is
made.

So, to conclude. Where a merchant
desires to assign a lease to business
property he should look very careful-
ly to the terms of his lease governing
assignments, if such terms appear, and
strictly comply with them. If his land-
lord will consent to the transfer of
liability for the rent to the assignee,
well and good.

On the other hand, in the absence
of such an agreement on the part of the
landlord, the merchant should not de-
pend upon the mere consent of the
landlord to the assignment, as con-
stituting a release from this liability
for the payment of the future rent. In
such a situation, the merchant should
require some security from his assignee
covering this point, and especially is
this true where the assignee may not
be financially responsible. For if this
point is overlooked, and the assignee
defaults in the payment of the rent,
the merchant may be brought face to
face with an unexpected liability grow-
ing out of the transaction.

Leslie Childs.
oe
New Jobs For Old.

The factories of the United States
since 1920 have decreased the number
of their employees by 900,000. A large
proportion of this falling off in employ-
ment is due to vast and almost revo-
lutionary developments in machinery
and machine The railways
alone have 240,000 men in
that time, owing to increased efficiency

assignment.

methods.
released

in locomotive construction, roundhouse
operation and freight service.

But there are other figures. Dr. Ju-
lius Klein, director of the bureau of
foreign and domestic commerce of the
Commerce Department, gives some of
them. More than 1,280,000 men have
found work since 1920 in driving and
ministering to the automobile—700,000
of them are chauffeurs or truck drivers.
An increase of 100,000 is noted in the
number of men attending to—not man-
ufacturing — electric refrigerators, oil
heaters and similar appliances. Thou-
sands of new jobs have been created
in the home-building trades. There are
185,000 more teachers, 100,000 more
life-insurance solicitors.

The machine makes for higher wages
for those operating it. Higher wages
create demands. New demands
make new jobs. This is the basis for
the new philosophy of the machine
age. Transition hardships are not to
be ignored. But the old belief that
the machine makes the worker poor
is again proved false.

new

The difference between modern
dances and wrestling is that wrestlers
use a mat.

+.
Sunday is a day of rest for almost
every one but the coroner.

 

 

 

 

gers Cet.

 

 

 

 

October 24, 1928

MICHIGAN TRADESMAN

 

 

YEAR WITH A NATURE LOVER.

 

Didactic Studies Conducted in Front

i Door Yard.

Find, on the campus, fifty things that
you never saw before.

Years ago I taught psychology in a
preparatory school. It was not my sub-
ject, but like many a young teacher I
had to add to my repertory subjects
that I had never dreamed of teaching.
I was very duobtful as I took up this
unexpected course, doubtful not only
of my ability to make it worth while,
but even more of the wisdom of putting
such a difficult subject into the cur-
riculum of a secondary school.

As to the first point, I still have my
these words

doubts! If by chance

should be read by some members of
that class perhaps they will help me
to come to some conclusion. But be-
fore I had been teathing psychology
a month, all doubts had vanished as to
its value when properly applied to the
needs and problems of boys and girls.

One of the chief aims in my teaching
was to train those young people to
keep their eyes open, to observe, to see
things. So one day I gave the assign-
ment with which this article begins.
“Fifty new things” the pupils exclaim-
ed, in dismay. “Why, it’s impossible!
You may be able to find as many as
that, for you have been here only a
few weeks; but most of us have been
here over three years, and we have
seen everything on the campus many
times.”

But I insisted. To stimulate them I
told of seeing forty new things that
morning while hurrying from my dor-
mitory to the classroom.

So the lists of fifty things came in.
To be sure, on some of them the last
ten or fifteen sounded a bit forced: “a

tree, another tree, a rock, a tree, a
rock.” Probably there had been some

’

“faking.” But on the whole I believe
reports were genuine. Those
boys and girls had used their eyes, and

those

had really seen at last some of the hun-
dreds of things which had always been
there but which had hitherto made no
impression on their minds.

that principle this
month in our nature study. Let us
find fifty things, yes, many times fifty
things, that we have never seen before.
And let us find them on the campus,
literally perhaps in some cases, but at
any rate near home, on the paths we
follow regularly and have taken many
times all last spring and through the
summer in our own little woodland and
pasture. Let us know our own “front
yard.

Many of these new things will be
trivial, but by seeing everything, in-
cluding the trivial objects, we shall
find many that are important. We may
see a new view of the well known pond.
A beautifully shaped tree seen from a
slightly different angle may become to
all intents and purposes a new tree.
We shall see many a new habit of old
familiar birds. There are probably
new flowers or plants awaiting us.
There are late blossoms, late insects
to examine.

Let us adopt

Let us keep our ears open too, as
well as our eyes, and hear the countless
fall sounds of nature.

Do you hear the birds call as they
migrate, high overhead, especially at
night? You can seldom tell what they
are, but you know the flight is on. Pos-
sibly in the morning, when you go out,
you will find that some have settled
down in your yard to feed for a while
before continuing their journey to the
Southland.

And do the
and the

crickets and katydids
make
Will you miss

myriad other insects
music to your ears?
them when in a few weeks the frostier
nights make them silent?

Keepirg our eyes and ears open,
using every sense to its utmost, means
That is

surely a proper aim for a nature lover.

careful, intensive observation.

The obvious thing to write about in
October is the splendor of the autumn
that
phase with this mere suggestion, and,

leaves. I should like to leave
instead, urge you to see all the colors
in nature month.

And even this must be touched on only

in this wonderful
lightly; we could fill whole pages with
lists of beautiful objects whose colors
help to make the autumn woods at-
tractive.
rose hips, to mention only two of the

These are barberries and
wild fruits, mosses, all green and gold,
One year I was
One out-
standing impression was negative: the

grasses, brown ferns.
in the Pyrenees in October.

almost entire absence of the vivid reds
and yellows which are the most strik-
ing features of the October
about here. But there remains in my
mind a picture of acres upon acres of

woods

browns of numberless tints and shades,
all the way from yellowish brown to
the deepest of dark mahogany. They
were largely the browns of faded ferns.

Next month the gold and brown of
the grasses will be an important ele-
ment in the beauty of the landscape;
even now they are worth noting.

The last asters and other flowers are
The

white or gray against a vari-colored

beautiful. seeds form masses of

background. Milkweed pods, especial-
ly when half open, and Joe-pye-weed
with fluffy head are conspicuous.
How shades
you pick out? In our enthusiasm for
the flaming reds and yellows let us not

many and tinges can

overlook the greens in moss, ever-
greens, occasional bushes which have
not vet turned, a few deciduous trees,
in patches of grass here and there as
green as on a well kept lawn in spring,
in polypodys, ferns that remain all win-
ter instead of fading and withering as
others do.

Let us not just sense innumerable
things in nature, let us not merely see
Let

us strive really to perceive them, think

them, or hear, smell, feel them.

about them, study them, know why a
thing is as it is, what it means.

Why are the birds in a certain place?
Last month we found the warblers es-
pecially on the birches. There they
found the plant lice which furnished
their food, and in that way they ful-
filled their mission, of preventing those
tiny insects from becoming too numer-
ous. This month the problem of food
is becoming a little more difficult, and
There
is much of interest to observe in look-
ing for their favorite haunts now as the
cooler weather comes on.

at times the birds need shelter.

How much do you know about the
Are
own weather prophet?

weather? you able to be your
What does the
direction of the wind mean to you?
Now I do not want to imply that all
the old weather superstitions should
be taken at their face value; still when
we examine them closely it is surpris-
ing how large a basis of truth we can
them. And on the

other hand, the science of meteorology

find in many of

is too vast and too complicated for
any one of us to set himself up as an
authority. But there is a good deal of
weather lore that one can pick up with-
out going too deeply into the intrica-
cies of the science, and one who spends
much time out of doors comes to have
almost an extra sense, and appreciates
the significance of clouds and wind and
temperature changes.

Do you ever wonder how that path
Who started it? Or did

Perhaps you started

came to be?
any one start it?
it yourself, even unconsciously. Or
again, you may have followed the track
of some animal and gradually worn it
down until now it isa well marked trail.
And how many new paths we can find
Within a
few years I have seen a trail develop

if we are keen to observe.

around a young pine; formerly it went
straight, but as the tree grew from a
sapling and went up ten feet or so its
branches also spread out, and I have
done my part in steering the footpath
around that spot.

Why has that tree that particular
shape? Many times we can see the
effect of storm and wind on trees, es-
pecially in exposed places like bleak
hilltops.

In the region where I live we had
a most disastrous ice storm some years
ago. It is fascinating to trace even
now the effects of that storm and to
see how nature healed the wounds, In
the first days after the storm it seemed
to us that those trees could never re-
cover, and it is true that many of them
never did. As we stood on a hill and
looked out over wooded valleys and
swamps, there were hundreds of acres
in which one would have thought every
tree had been broken off or at least
had lost same of its biggest branches.
Many a tree has still a shattered tpo,
its trunk is split, or it is misshapen;
but it is surprising how many of those
that suffered have covered up the scars
and filled in the gaps left by the broken
limbs.

What caused that cleft in the rock
or that sharp gully in the hillside?
How did that rock come to be worn
We are

geology, and now we are in a whole

so smooth? touching on

How vast a thing nature
after

new realm.
study is! How little we know
all about this marvelous world of ours!
A dozen lives would not give us time
enough to investigate all the interest-
ing subjects that tempt us. It is worth
while to use every possible minute for
serious observation.

Even the merest amateur can make
a real contribution to the sum total of
Only for this
we must observe carefully, intelligent-
ly. We must learn to discriminate, to
what or hear is

knowledge about birds.

know when we see

regular, when it is unusual.
I keep a “yard list” of birds, two
- ,

lists, in fact. One is for the ten acres
or so of woods, open field and swamp
immediately in front of my house. The
other list covers a larger area of about
a square mile, with almost every con-
ceivable sort of terrain—dry pastures,
meadows, tiny ponds and a good-sized
lake, brooks, thick woods.

Every year I add new birds to these
lists. On the smaller one I have this
year a white-crowned sparrow, which
street
from my house. I had never heard that

twice sang for me across the
and it
gave me a thrill I shall not soon forget.

sweet, plaintive song before,
saw a
pied-billed grebe last April; saw him
on three days.

And within the larger area I

These grebes are not
abundant at any time; in the spring
migration they are exceedingly rare in
this region.

Then we can carry our observation
through to call the
philosophy of nature study. Just an
illustration must suffice, to show what

what we may

we mean and perhaps to set people to
One
could spend all the rest of his life ex-
ploring in this realm and never know
all there is to know about it.

thinking: the balance of nature.

Squirrels
nuts;
Do the squir-

in October are putting aside
what becomes of them?
rels find them all again and eat them?
Or instead, are not many of them thus
effectively into

planted, to grow up

trees? And so are not the squirrels
performing an important function? And
by what right does man step in and
upset this wonderful balance of nature,
needlessly, for the most part thought-
lessly, often wantonly?

It is almost a pity to touch on such
a vast subject and then leave it. But
this tremendous field for study is there
We can

delve into it, gather up a mass of data

for you and me to investigate.

observation.
And here is the real point to bear in
mind: we can do all this right at home,

from our own

in this woodland or pasture or hillside
that we call our
looking for our fifty new things. So
let us know our own home fields.

bE. R. Palbet.
ee
Planning the Programme For March
Convention.

Womine Park, Oct. 23 Now that
the date and place of our 1929 conven-
tion are set the next thing will be to
make out a program.

We want to make this a popular
meeting and will welcome suggestions
for speakers and subjects for discus-
sion. I do not doubt but that whole-
saler-retailer advertising groups. will
be a main subject and I am sure the
Quality Service stores will receive a
place on the program.

The trend of thought today is toward
selling and advertising for the indi-
vidual retailer. How to control the
chains is a back number as far as we
are concerned. Rather do we see
what we can learn from them.

The idea that the chains will eventu-
ally get all of the business is no longer
a bugbear held up to frighten the re-
tailer.

I could not think of a better subject
for our convention than “What I have
yearned from the chain stores.” Who
would like to speak on that subject?

Please drop me a line expressing
your thought on the convention pro-
gram for the Grand Rapids meeting,
March 12, 13 and 14, 1929.

Paul Gezon,

Sec’y Retail Grocers & Meat Dealers
Association.

own, where we are

 

   

RETAIL BUYING METHODS.

During the past eight years there
has been a sweeping change in retail
Where formerly the
large

buying methods.
retailer bought in relatively
quantities, his buying 1s now more or
less a hand-to-mouth proposition. Im-
proved shipping with fast
truck deliveries have helped to make
heavy purchasing unnecessary. High
changing

facilities

warehousing costs, rapidly
styles and tastes and the necessity for
faster turnovers have made it unwise
to carry a large stock of any com-
modity.

While small quantity buying is gen-
erally conceded to be the best policy,
there are certain limitations beyond
which the practice becomes unsafe.

Another phase of buying to be con-
sidered relates to the stocking of spec-
jalties. Where formeriy the merchant
confined his efforts to staples in his
line, the tendency now is to broaden
out.

What it is timely and wise to buy is
a subject of tremendous importance.
The best minds in this field have been
drawn upon to deal with this problem.

The probable trends in style; the
the jobber as a_ buying
stock Nationally

advertised brands in preference to oth-

position of
source; whether to
ers of equal quality but less well known
are subjects on which information is
essential.

It is true that many of the thoughis
set out here are obvious to any prog-
ressive retailer; it is also true that a
reaffirmation of fundamentals on the
part of the retailer is an occasional

necessity. In the modern rush for
business there is always a danger of

And,

have

losing sight of basic principles.
after all, while the methods
changed, the elements of merchandis-
ing to-day are the same as they have
always been.

To know the fundamentals and their
application in modern retailing; to re7-
ognize the true trends in the midst of
a thousand conflicting signs, and to
interpret all this in terms of human
needs to of to-day and to-morrow, that

is the essence of successful buying.

 

THE RADIO AUDIENCE.

A survey reported beiore the League
of Advertising Women of New York
shows that there are approimately 10,-
(0,000 families in the l-ited States
Coa the basis of 4.3
members to each family, it is estimat-
ed that nearly 41,500,000 persons con-
stitute the total radio audience of the

owning radio sets.

country.

This is interesting statistically. bt
it is highly unlikely that anything like
41,500.000 persons have ever listened in
simultaneously. A certain proportiou
of the receiving sets are always laid
up for repairs. A considerable number
of people tune in only when something

And

considerable

very special is being broadcast.

doubtless another quite
group is so situated that reception is
so poor that they rarely use their ra-
dio sets except for parlor ornaments.

Were there any way to find out, it
would be interesting to know which
event since the

radio attracted the most listeners-in.

public

invention of

MICHIGAN TRADESMAN

Doubtless most people would guess it
was the Lindbergh reception at Wash-
ington upon his return from the Paris
flight. It would also be of interest,
especially to the Republican and Dem-
ocratic National Committees, to know
exactly how many voters have been
listening in on the Hoover and Smith
campaign speeches.

The supposition is that nearly every-
body gives a lot of though to politics
during the Presidential campaign. Still,
it might be a distinct shock to the
Presidential candidates and their man-
agers if they knew how many radio
fans
snatches of the campaign speeches and

have listened to a_ few brief
then switched on the good old jazz.
On the other hand, the proportion of
fans who have lent an earnest and un-
might

wearied ear to the speeches

prove a distinctly pleasant surprise.

 

BETTER THAN LAST YEAR.
3arring a toppling of the topheavy
rather

speculation in securities, the

general thought among business ob-
servers is that the closing months of
the year will furnish good trade and
industrial activity and that the com-
parison with last year when the reac-
tion had set in will be, of course, quite
favorable. Actually, the business move-
ment only recently crossed last year’s
level of operations. The difference just
now is that the trend is upward, where-
as a year ago the slump, which began
in the spring, was accelerated by early
autumn.

Last month's factory employment
index was just a little below the same
month in 1927. That may come as a

surprise to those who have been

that the
ment as well as of business was well

imagining level of employ-
It was only re-
cently, too, that car loadings were
able to surpass the 1927 marks. In
short, while there is a record-breaking

ahead of a year ago.

performance in a few industrial lines,
the average has been lifting not too
quickly and there is considerable dis-
tance still to go before the peak of
1927 is reached.

Whether the increased operations in
industry will prove to be just another
short spurt followed by the usual re-
action remains to be seen. Supplies
are ample in most lines and industry
is geared so that it has been over-
The
immediate outlook, however, is viewed
with cheer except for credit inflation
and the
building.

shooting the mark of demand.

prospects perhaps of less

A KING GOES TO SCHOOL.

King Michael, that rather sad little
boy who holds the proud title of King
of Rumania, is to be sent to school in

order that he may not become pam-
pered and spoiled by private tutors.
He will receive no
have to study his lessons like all the
other pupils and, in addition, take an
unlisted course on democracy.

favors, but will

While this school is not of the type
of that in which kings usually study,
uncontaminated by any children other
than their little roya! cousins, it is not
a public school. Every province of
Rumania is to send one child and

Michael will have the opportunity to
play and study with little boys and
girls from Bessarabia and Transy!-
vania, Bukovina and the Banat, as well
as from Bucharest.

We rather imagine that the first few
days will be rather forced. The chosen
pupils, sent off by their proud mothers
in brand-new suits and dresses and
with careful instructions to be very
polite to the little boy called Michael,
may not be quite at ease. But when
this early embarrassment wears off
they'll probably show him where he
belongs if he thinks he can be the
leader in every game, and maybe some
small boy will punch the royal face or
some small girl pull the royal hair if
he won't play with them.

It should prove good training for a
king, and especially for a King of Ru-
mania. When he grows up Michael
may find that ability to take punish-
ment is very useful if his experience
is to be anything like that of his royal
father or grandfather.

 

CHAIN BROADCASTING.

The Federal Radio Commission has
postponed until January 31 its pro-
posed restriction of chain broadcasting.
The recent order affecting stations op-
erating on “cleared’’ channels within
300 miles of each other was intended
to eliminate overlapping programs, but
it brought many protests from radio
listeners who prefer standardized en-
tertainment. The

further consideration.

problem deserves
Sut if the posi-
ponement means that it will be left
to Congress for solution the
may be disappointing.
has been hostile to chain broadcasting,

result
For Congress

which some of its members curiously
regard as “monopolistic.”” Of course,
chain broadcasting simply means the
simultaneous presentation of a _ pro-
a number of stations scat-
tered about the country. Of the eighty-
odd stations figuring in various com-
binations few are owned by the chain
operators. The rest “rent out” a por-
tion of their operating time and thus
acquire programs they could not afford

to present independently.

gram, by

 

CANADA HELPS US PROSPER.

Canada led all other countries in the
foreign trade of the United States for
the first six months of 1928. She pur-
chased American goods amounting to
$426,199,000—more than 18 per cent.
of our total exports—and outdistanced
her nearest rival, the United Kingdom,
by nearly $45,000,000. Last year Can-
ada displaced Great Britain as our
best customers and from all appear-
ances she intends to hold on to that
position. The striking thing about this
is the fact that Canada has a popula-
tion of only about 9,400,000—somewhat
less than that of the metropolitan dis-
trict of New York and hardly a quar-
ter of that of the British Isles. Turn
about is fair play. In the same six
months we imported more from Can-
ada than from anyv_other country in
the world, as indeed, we have consist-
ently done for the last decade. Japan
was our second chief source of supply,
with Great Britain third. Clearly Eu-
rope has lost its pre-war pre-eminence
in American commerce.

October 24, 1928

ZEPPELIN VS. PLANES.

highly important formative

In the
that has elapsed
since the end of the kaiser’s war hon-
ors have gone exclusively to the air-

period cf aviation

These machines were triump-
They have been
triumphant in peace. All the numerous

planes.
hant in the war.
and swiftly expanding systems of com-
mrcial aviation are being developed
witrout regard to dirigibles, although
Count Zeppelin used te hold that his
ships would revolutionize not only mili-
tary tactics but the technique of peace-
time transportation as well.

The first Zeppelins were intended to
break the “iron ring” by which Ger-
many found herself surroundsd. But
they proved to be of little practical use
in active warfare. They were too easily
hit, too easily seen, too slow for the
scurrying little war planes. A solitary
pilot in a minute airplane dropped
from the darkness of the high heavens
during one of the London air raids and
sent one of Count Zeppelin’s master-
pieces down in a rolling ball of fire.
It wasn’t long after this that Zeppelin
died.

Experimentation with flying ships of
the type he originated has continued
ever since, but it has not been con-
clusive. Now, apparently, we are en-
tering a phase of aviation in which
rigid airships ambitiously developed
from the plans of the original Zep-
pelins are to be put to the ultimate
teat.

The practical handicaps of the mod-
ern Zeppelin are numerous and seem-
ingly inescapable. Such a vessel pres-
ents a tremendous broadside to all con-
winds. Her carrying power,
considered in relation to her bulk,
seems pitifully negligible. She must be
handled at all times more carefully
than an orchid. She cannot leave the
ground or return to it without the ser-
vices of a large and specially trained
ground crew. These attendants are
known in naval Zeppelin
There will have to be a great
many of them when the navy’s new
completed, since thes»
dirigibles will be almost three times as

trary

lingo as
nurses.

airships are

large as the Los Angeles.

What the Zeppelin type of ship real-
ly needs is a new sort of gas to in-
crease her lifting power and a new
sort of fuel capable of greatly increas-
ing the power capacity of her engines
and giving her greater stability in bad
weather and in general maneuvering
near the ground. Both factors are well
within the range of scientific possi-
bility.

At any rate, the livelier and more
efficient ariplanes will have to retire
for a little while from the center of the
aerial stage. The Graf Zeppelin is the
biggest airship ever built, and her ar-
rival at Lakehurst was one of the spec-
tacles of the century. After her will
come the even larger American dirigi-
bles now about to be built. What such
ships may lack in practical value they
mak up for in grandeur of aspect. And
no one knows that a chemist may not
pop up at any moment with a new
“lifting gas’ and a new fuel to give
them the supremacy in the air which
Count Zeppelin felt would quite nat-
urally by theirs.

  

ae,

ceaseyaesiee

 

apie meme SPI

 

 

 

      
 

 

 

    
       

 

October 24, 1928

 

 

 

MICHIGAN TRADESMAN

GREEDY LEGISLATORS
Proposed Increase of Pay from $800 to $2,190

The Legislature of the State of Michigan, during the
session of 1927, enacted a proposed amendment to the
constitution of the State which, if ratified by the voters at
the election to be held on Nov. 6, will increase the salaries
of the Senate and House of Representatives from $800 to
$2,190. The amendment is so skillfully and adroitly
worded that it conveys the impression that members
would be paid $3 per day for attendance during a session
of the legislative body. The word term is employed, how-
ever, which places an entirely different construction on
the proposition which is being handled so cleverly by
cunning political tricksters. The term of a legislator is
two years. Sessions of the Legislature usually consume
about four months. If members were duly diligent in the
performance of their duties, the time thus consumed could
be easily reduced to sixty days. Members do not spend
on an average more than three days per week at Lansing.
Their compensation under the present provision of the
constitution, $800, is ample. Tuesdays, Wednesdays and
Thursdays of each week members can usually be found in
their seats. Other days of the week they devote to their
private business.

It remains for the voters to decide whether or not this

proposed increase is justifiable.

Arthur Scott White.

 

10
DO NOT SUE YOUR CUSTOMER.

Personal Experience of a Small Town
Merchant.

 

 

. a + an
t 2 t e 2 € ¥ i afi
r : .20t

ted é 1A

 

 

 

¢ }
‘ ~ the vceneral
r t ? tT at ary cn this
. A
os
T -
i ai
ete oti
+ + T at
cord to Indiana law. and from
what I learn. the garnishment laws
most other stafes. the emplover
must be made a party to the suit.
This manager glared at me and de-
clared, “Just let me know when you
ntemplate bringing suit and Ill dis-
oF aTve
You can see the reaction. Of what
benefit would it be toward the col-
lection of the bill to have the man
out of work. To bring such action
‘ a ng the goed will of
this manager. a regular customer, as
ell as the ( bill, to say
t F 2 engendered
ng aforesaid neighbors and friends.

Finally. however. he agreed to take

ish the mill superin-

 

as I left the office,

“ i
I don’t want men

working here who

 

heir obligations, nor will

   

ompany made a partv to
i This

r TOF

  

retail merchant
retail mercnay

tS

The result was that in two days the
ory superintendent called our store
and asked if it would be satisfactory
for him to pay over to the store $5
each pay day for this man. Naturally,
he was told this would be a very satis-

lactory arrangement.

,
f

nall communities, the re-
y must do business with
the farmer. The farmer at best is slow
to pay. There are times when he can-
not pay. I feel we should bear with
the farmer. The average farmer is
strictly honest. He has an investment

 

 

MICHIGAN TRADESMAN

A suit against

. '
urore it wouid

  
  
  
 
  

I go to
a list of

a very
ur experi-
aging his

474
oor creqit

oO
s
3
o
-
©

From the same course, we secure a
list of these mortgage releases. If he
has paid off his loan, he generally can

From the
a list of the
Some can af-
s at any time, bu
an ordinary wage earner making from
$20 to $30 a week and supporting a
bear watching if he buys

 

tor ile out of his class.

Is it not possible that, in view of
the cries of alarm about increasing
credits. we can't see the forest for the
trees? In the first place. I watch the
proporticn of my credit business as
compared with the cash volume I do.
The credit volume is kept between 50
and 55 per cent. of the total volume.
Trv bleening within these limits and
voll Gnd how easv it is done. It may
he that in the larve cities the ratio
chanld he hicher or lower. but this. T
find. is a good safe ratio for the smal!
taeen store.

Vain micht think thic ic difficult and
there micht+ he come amboreraceina mn-
But vor

have 2 leawaw nf 5 ner cent and vou

mente with wanr customers,

muct heatin hedoine at 50 ner cent.

After all, it is the percentage that
counts. We have been able to keep
the bad debt account down to less thar
1 per cent. Each year, I separate the
wheat from the chaff and the loss is
charged off. And I provide for this
in the markup.

Now to show you the angle from
which I view this. If I do a business
of $50,000 a vear cash—which 1s more
than I do—that is cash in hand. How-
ever, if I add to this business the other
$50,000 cr $55,000 in credit business,
much of which I would not have se-
cured if I operated only a cash store,
and charge off $1,000 to bad accounts,
I hav increased my business consider-
ably.

In charging off bad debts, I take all
accounts nine months old. Now I deal
largely with farmers, therefore the long
time in determining that the account
is bad. There are seasons when they
can pay and others when they cannot
and we must not be too hasty in plac-
ing the account off the active file.

Just because an account has been
put in the profit and loss list is no
rason why it should be lost. Keep right
after it. After personal calls, telephone
calls. letters both regular and special
delivery. have been dispatched, I use a
system of notes, each being payable
once a month and for a small part of
the principal. The man in the smaller
community has a great regard for a
note and if you can induce him to sign

a series of them to liquidate his bal-
ance, he most general comes through.

We try, however, to get the person
who has the bad account to continue
trading with us on a cash basis. I
believe this can be dgne. The tendency
for the customer is to stay from the
store unless some active effort is made
to get him to return. We keep him
on the mailing list. He knows he will
not be given credit. but we don’t want
him to forget us and after some months
of effort we find them coming back to
the store.

In some instances where the ac-
counts are for small amounts, say $5
or $10, and it is certain we never are
going to collect, we have mailed this
person a store check making the check
payable to him at the store provided
he purchases a pair of shoes. This is
not the best business in the world, but
:t has brought several back to the
cash fold when they had been trading
at some other store. In such instances
we never again think of the old ac-
count. Less Harrison.

—_~++.—___
Old Timer Thinks Animals Have Souls

Grandville, Oct. 23—The animal
kingdom is not so much with us to-
day as it was in early times, when the
horse, ox and dog constituted a part
of almost every family. While there
are those who profess great profundity
and go around making statements to
the effect that the human race are a
dead people, since beyond the grave
there is nothing, more sensible folks
know better; know, in fact, that be-
yond this sphere known as the earth

there is life continuous for all future
time.

Why be an imbecile with a big
brain, ponderous knowledge of how to
aid criminals to escape justice in the
courts, and then get down to the
ground and say that all life is at an
end in the grave?

Such proclamation is founded on
nothing tangible and is at variance with
everything in nature that greets the
eye here and now. Even the beasts
of the field have a claim on our re-
spect as the creatures of a great
creator who has made nothing in vain.

Have animals souls? some have
asked. We answer why not? That

other world to which the human race
is hastening day by day, hour by hour
and minute by minute, would not be a
joy world to the race with no animals

October 24, 1928

to make it enjoyable. Of necessity,
there must be dogs, horses—yes, even
cats—in heaven? Do you believe that
my Christian friend? If you do not
you have failed to learn the lesson that
is taught every day in the year by the
great Over Power that governs the
world and all that exists in it.

A horse may be a boon companion
to man. He may do everything but
converse, and he can do even that after
a fashion. The brave Prince horse I
rode so many miles across country,
through woods and bush in the early
settlement of the pinewoods country,
had a soul as big as az. ox. Believe it
or not, but that animal understood
when I talked to him even better than
many humans.

How often have I sped across coun-
try, through tangled thickets at break-
neck speed in search of medical aid in
cases of sudden illness or accident.
One night I call to mind a summons
for me to go for the doctor for a man
taken suddenly ill. The doctor lived
a score of miles distant, the road
thither being through thick pines,
across oak openings to the mouth of
the Muskegon.

Prince understood the need of haste.
I had scarcely to urge him since he
had been many times for a doctor after
night and knew full well what those
trips meant. I usually gave him free
rein. He was a racker and the set in
the saddle was almost as comfortable
as in the finest upholstered rocker.

Not such time as Sheridan made
from Winchester to Cedar Creek did
we make, but it was not much above
an hour whe nwe dashed into the
streets of Muskegon and up to the
door of the doctor’s office. The good
physician was quickly in readiness,
and within a very short time was driv-
in in his gig along the river leading
North, and he arrived in time to be of
much service to the patient.

Returning home, [ gave old Prince
the pace he chose for himself, while |
sat in the saddle and dreamed awa\
the several hours of the return, not
hastening back since | knew the doc-
tor would be at his patient's bedside 1m
the shortest possible time.

Prince was a splendid animal. He
and I were chums of the best and he
never refused to obey me_ when I
urged, seldom finding it necessary to
ply whip or spur. He lived to a green
old horse age and [| believe has gone
to that heaven whose gates are always
open to receive such as he, just as
surely as are the gates of paradise for
his human friends.

Another horse was Ned, my own
farm horse, whom I bought of a Meth-

SATURDAY AT LAMONT.

Back to Lamont we wended our way

Glad to repeat a happy day.

Glad to re-visit the lovely chateau,
Glad to be guests of our own E. A. Stowe.

Beautiful colors in leaves on the trees

And floating to earth on the crisp autumn breeze,
In asters and dahlias ef gardens passed by,
Bright in the sun of an October sky.

Games and sport we had as before,

With weather more clement—no North wind to roar.
While ever below us, full of beauty, there lies

The Grand and its valley, a feast for the eyes.

Other feasts there were, for more than the eye;
One to make a dyspeptic sigh:

A feast of song, and many a joke;

Applause and laughter the echoes awoke.

And after dinner we all went to school
To learn what to do, by rote and by rule.
A teacher we had full of hustle and bustle

Who warned us to cherish mind over muscle.

The pranks of Charlie, his adorable sister—
Trouble there was whenever he missed her—
Antics of fun loving lads and lassies,

‘A trial were to the teacher, disrupted her classes.

All too soon came the hour to depart

Yet we left that night happy of heart:

Slad for the day with friends and good cheer,
salad for the hope to repeat next year.

ee a ren

Frank M. Johnson.

 

 

 

ees

cee Gee

 

 

 

October 24, 1928

MICHIGAN TRADESMAN

 

11

 

odist minister when he was but four
years old, a mere colt, yet as full of
horse sense as a much older animal.

Ned was a large sorrel with beautiful
mane and tail. I learned him much
after I came into possession of him,
and he was one of the most faithful
subjects a man ever possessed. We
worked the farm together in harmony
and although he had some mischievous
capers in his make-up he was of a
kindly disposition, and ever ready and
willing to do anything required of him.

When not at work I kept him in a
pasture nearly half a mile back from
the barn. Every night he came can-
tering down the long lane from the
woods and waited at the bars for me
to come with halter t otake him to his
cosy stable.

Once he came down and as I held
up the halter for him to insert his nose
he tossed his head and backed off as
much as to say not now, sir. “Very
well. old man, you'll stav outside to-
night,” and I turned and walked away.
Sefore IT reached the house a sharp
neigh rang across the swace. I turned
and saw the horse back at he bars, his
nose thrust far over, nodding his de-
sire to be haltered.

I went back; he took the halter with
a litle murmur of satisfaction and suf-
fered himself to be led to his stable.
That was the only time in a series of
years that Ned undertook to play
jokes on his master.

Everv night I stabled him, whether
from the pasture or the work field.
One night he failed to put in an ap-
pearance. Long after dark I went for
him with a lantern and found him
tangled in a barbed wire fence. He
had lost much blood, but after binding
mv handkerchief about the wound, he
managed to hobble to the barn. That
horse had a soul. His mortal remains
are buried on the old farm a few miles
West of Grant. Old Timer.

ee
Cheek Neal Loses Out in Trade-Mark
Fight.

The Cheek Neal Coffee Co. has lost
an appeal to the United States Com-
missioner of Patents to prohibit the
use of the well-known Maxweli House
picture and trade-mark on a line of
pickles, jellies, sandwich spreads and
dressings produced by the Hal Dick
Manufacturing Co.

The Cheek Neal Co. also seeks to pre-
vent the use of the slogan, “Good to
the Last Bite,” which is very similar
to the slogan used in connection with
Maxwell House
the Last

the advertising of
coffee, which is “Good to
Drop.”

The Hal
contends that good
passed along from one product to an-
other and that prestige cannot be com-
municated from one product, such as
coffee, to different commodities such
as pickles, jellies and dressings.

Dick Manufacturing Co.

will cannot be

Technically the row is over the pos-
session of trade-marks. Fundamental-
ly the issue is whether an established
trade-mark, distinctive in character,
and original ideas for advertising, may
be borrowed and used on products not
immediately competitive with — the
products of the pioneer user or crea-
tor.

Had the Maxwell House trade-mark
heen appropriated by the manufacturer
of watches, roofing or shoes, the
coffee company would, under the Fed-
eral system of licensing by commodi-
ties, have no right whatever to inter-
fere, but in this case the coffee com-
pany feels that there will be an in-

evitable confusion in the mind of the

public because of the fact that coffee
and tea, their own line, are intended
for human consumption and_ sold
through the same distributive channels
as pickles, jellies and dressings, the
lines which are being sold by Hal Dick
Co.

In answer to this claim the Hal Dick’

Co. contends that all food products are
not competitive and that a sharp line
should be drawn between beverages,
such as tea and coffee, and solid and
semi-solid foodstuffs.

In denying the Cheek Neal appeal
and allowing the Hal Dick Co. to reg-
ister its trade-marks, the United States
Commissioner of Patents virtually con-
fessed that he was aware that allowing
the use of the Maxwell House on dif-
ferent classes of foods tends to destroy
the distinctiveness of the mark and to
an extent may damage the originator of
Yet he felt that
there was nothing else to do under the

the name and slogan.

law, which only users. of

duplicate trade-marks when the goods

punishes

possess the same descriptive proper-
ties.

It is understood that the Cheek Neal
Co. will not accept this trade-mark
award, but will carry the contest to
the United States Court of Appeals at
Washington, which has power to re-
view the rulings of the patent office.
Meanwhile another manoeuvre is open
to the Cheek Neal interests in a suit
for injunction in a Federal court on a
complaint of unfair competition, with
a plea that, even though there is no
chance of substitution of goods, it is
entitled to protection against confusion
of reputation. The argument in the
final test will be that, always to a de-
gree, but now more than ever, in the
era of consolidations does the public
make its purchases of foodstuffs, bev-
erages, etc., on the assumption of com-
mon origin, supported by the similari-
ties of titles and trade-marks. Cheek
Neal insists that if any food specialty
bearing the Maxwell House name is
indifferent in quality it will hurt the
demand for Maxwell House tea
coffee.

and

ee

Shoe Price Cut Costly.
Merchandise
Shoe Company, Inc.,
shrunk several million dollars in mak-

assets of the _ Inter-

national were
ing the general price reductions of 5
to 25 cents a pair that were reported
in the Tradesman last Wednesday. An
explanatory letter to the trade from
F. C. Rand, President of the company,
contains this assertion. After calling
attention to the unexpected declines in
hides on which the shoe reductions
were based, Mr. Rand’s letter says in
part:

“Tn making our cost sheets on which
these selling prices are based, we dis-
regarded the actual cost of all the ma-
terials and shoes that we own, and in
place of the cost (or actual purchase
price) of our materials and shoes, we
used the replacement
that the declines
made possible.

lowest values

recent on materials

“In making new prices we have not
attempted to anticipate or make predic-
tions about future markets—we have
no assurance that the hide market will
not advance as quickly as it declined.

The reduction in prices is in line with
our established principle of changing
our shoes to conform
with changing markets for the leathers

from which our shoes are made.”

the prices of

nn nem
Fine Silverware in Demand.
Marked improvement in the demand
for fine solid silver for dining room
uses, which is reflected here in numer-
ous sale sof dinner services ranging
from $10,000 to $15,000, is a feature of
current Another outstand-
ing thing is the business being done

business.

in expensive fitted bags, for both men
and women. With silver fittings these
range in price from $100 to $400, while
in solid gold the fittings and bag run
from $1,560 to $2,500.
unusual

One of the most

sales made in some time is
that of a dozen each of three types of
solid vellow gold water goblets, set
off with white gold.
These cost, per dozen, from $2,000 to

$5,000.

decorations of

—_+-.—___

To Keep Up “Part Wool” Fight.

In a letter addressed to those manu-
facturers of “part wool” blankets who
recently expressed their intention of
ignoring the National
Bureau’s recommendation that begin-

Setter Business
ning on Nov. 1, their goods be marked
to show the approximate wool content,
the bureau yesterday announced that
it would
matter.
aging

makes the point that the reasons ad-

interest in the
Man-

Greene,

maintain its
The letter, signed by
Director Edward L.
vanced by the manufacturers for their
refusal to adopt the recommendation
alter the fact that the
“part wool” is ambiguous and is used

do not term

in such a way as to deceive the public.

 

Broad Color Trend Developing.
Those watching the development of
color trends attach much significance

to the growing use of contrasting

colors and brighter shades both = for

late Fall and early Spring. The gray

neutral tones of the past seasons, a

leading silk firm points out, are giving
way and even the favored beiges and

browns have lost their neutral hues

and are assuming a definite yellow

cast. Slate blues are mentioned as a
leading foundation color to be used
with the bright hues. Red has been

steadily advancing in favor and ts ex-
pected to be very strong for the Palm

Beach season.

 

1853 - 1928

Times change.
Methods improve.
These remain—
High standards.
Sound policies.

They have character-
this bank for

seventy-five years.

ized

BANKU

MONROE AT PEARL-SINCE 1853

 

 

 

and

Adequate delivery.

 

PHONE 94121

 

ASSOCIATED TRUCK LINES

Announce complete organization for
Freight. We go to 167 Cities and Towns in
make deliveries to suit
We furnish the greatest aid to successful merchandising,
All lines are regulated by the Mich-
Commission.

ASSOCIATED TRUCK LINES

108 MARKBT AVE.

igan Public Utilities

handling Merchant
Michigan,

present day requirements.

GRAND RAPIDS, MICH.

 

 

 

 

Uncle Jake says- ——

**Selfshness is the illegitimate oftspe ing ot

 

 

foods.

 

KALAMAZOO VEGETABLE PARCHMENT CO., KALAMAZOO, MICH., U.S. A.

 

Beas ‘
aroutton and pre IG@?Vesston.,

We are selfish, however, in a purely legit-
imate way when we repeatedly call your
attention to the merits of

K V P DELICATESSEN PAPER

for the protection of all moist and greasy

 

 

 

 

 

ye

 

 

NR ILA SAT AIRE i At mnie aon AM

12

FINANCIAL

Stocks Lately Have Risen Faster Than
Loans.

 

1el1 Leonard P. Ayres’s recent
redicti } he stock market will
all is sup 1 the Cleveland Trust
( y's ily bulletin to-day by
r that shows stocks in the same

 

ykers’ loans they were

» June setback and an-

 

vat shows the stock price

 

dex over twice as high with relation
ic bond ratio as stocks
“at the

st excited early bull

   

USIY nave gone

 

hen stock prices began to advance
March brokers’ loans
derately. Apparently pools

strong financial resources were

in the pub-

s prices up to draw

In April and

 

Mav st it advance much
but the loans to brokers rose to new
d blic in that per-

d d yught stocks on
rgi I came the decline in

 

stock prices and the reduction in loans.

 

  

 

"hat Colonel Ayres believes is that

t sa hnic has been successfully
t int p this summer and
nn. In July and August stock
rices were marked up rapidly without

in loans and with-

great increase

ut a1 very heavy trading volume.
The he “the public came in

 

re. and took over the stock at
high prices, with the result
at the loan figures rose to levels even

than those reached in the

 

 

that
in loan figures are chiefly

view reflects the idea
jenificant for what is revealed in the
transfers of stocks from strong hands
So far this

veak, and back again.
ill the advance in stock prices has
been faster than that in loans. If the

curves are destined to follow their

ing performance the rise in brokers’
loans will continue still further until
relatively higher

This poin

ans stanc again

t is not br sught

ut by Colonel Ayres but it is signifi-
1

cant that the loan curve shot upward

previous to the June break.
Whatever happens to the stock market

ng 1928 months it now

 

i] but assured that the momentum
will carry through this
year. As Colonel Ayres says, “busi-
ness is distinctly good, and industrial

many lines is going to make

 

margins are becoming wider for many,
if not most,
ment has practically disappeared.”

corporations. Unemploy-

Certainly four such fundamental
steel, automo-
bile and car loadings present a 1928
distinctly better than 1927.
Paul Willard Garrett.
[ Copyrighted, 1928.]
Stocks Rise After Elections.
With the election less than three
weeks off the district is

barometers as building,

financial

 

groping for an answer to the question:
What will happen to the stock market
when news of the country’s choice for
President is out?

Views on the market’s probable per-

   

sce aie Ah tN A AO

MICHIGAN TRADESMAN

differ widely. Some hold

that broad liquidation after the news

formance

is out will drive stocks sharply down;
some contend that clarification of the
political atmosphere will prepare the
way for a vigorous Virtually
every one active in the market now has

rise.

an opinion on the reception awaiting
stocks when the election results ap-
pear on November 7. Yet from this
mass of informal expressions in Wall
Street no very definite forecast can be
drawn.

Early in 1928 not a few business
prophets predicted a sideways move-
ment in industry until after the elec-
tion. A rapid pickup in business with
the approach of November 6 shows
pretty conclusively that so far as this
year is concerned the election presents
no obstacles to business.

Certainly if history is any guide the
stock market has nothing to fear from
the election. In the last seven Presi-
dential years, which take in all since
1900, the market has advanced after
an election and made its high for the
year subsequent to an announcement
of the election results.

In every Presidential year since 1900
industrial stocks have risen to a new
high the Presidential
election except in 1912. Likewise rail-
road stocks attained their peaks for the

subsequent to

year subsequent to a Presidential elec-
tion in every election year except 1912
and 1916—both years that marked the
election of Mr. Wilson.

In 1924 the
Coolidge came after an upward move-

election of President

ment in stocks that had been under
Yet the
followed

way since September, 1921.
1924 itself was
promptly by a precipitous rise in in-
dustrial stocks that has not yet sub-
sided.

election

On the side of those that predict the
market’s break with the election are
that: (1) Industrial
stocks after advancing seven years now

the arguments

rest on their highest level on record,
both as regards actual prices and earn-
ings; (2) the recent loan expansion in-
dicates a resumption of active buying,
and (3) the afford a
chance for operators to liquidate on the

election will

good news.

On the side of those that believe
differently are the arguments that: (1)
The railroad stocks have had no move
this year as yet and face a quarter dur-
ing which they will show impressive
earning gains over 1927; (2) the oil
stocks, regarded as a strong speculative
group, have had no special move; )3)
gains in business assure
handsome industrial profits for 1928,
and (4) the historic precedent that the

unexpected

stock market in Presidential years does

not usually reach its peak until after
Paul Willard Garrett.

[Copyrighted, 1928.]

a

election.

The Woman Driver.

“Don't you know that you should
always give half of the road to a
woman driver?’ asked the police of a
motorist who came

near having a

collision with another car.

“IT always do,” the man_ replied,
“when I find out which half of the
road she wants.”

Ae eA in

      

October 24, 1928

 AUDITS-SYSTEMS- TAX SERVICE”

LAWRENCE SCUDDER & CO.

ACCOUNTANTS AND AUDITORS

924-927 GRAND RAPIDS NAT'L BANK BUILDING, GRAND RAPIDS, MICH.
313 PECK BUILDING, KALAMAZOO, MICHIGAN
452 W. WESTERN AVE., MUSKEGON, MICH.

New York - Chicago - Detroit - Washington - Hammond -_ Boston

 

GRAND RAPIDS
NATIONAL BANK

Established 1860—lIncorporated 1865
NINE COMMUNITY BRANCHES

 

GRAND RAPIDS NATIONAL COMPANY

Investment Securities

Affiliated with Grand Rapids National Bank

  

“The Bank on the
Square”

 

 

 

GRAND RAPIDS PAPER BOX Co.

Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING & MOUNTING.

 

G 8&8 AN BD m AP te 6 M Et @ 1 G A N

 

 

 

 

 

MONEY BUT dead dollars cannot even raise a whisper.

Our new method of collection gets results
TALKS at a surprisingly low cost. You assign no
cla’ms. Ask us for details. Endorsed by
users, this paper, any Bank or Chamber of Commerce in Battle Creek,
Michigan, and Retail Dry Goods Association of Michigan-
|| Merchants’ Creditors Association of U. S.

Suite 304 Ward Building, Battle Creek, Michigan

For your protection we are bonded by the Fidelity & Casualty Company of
New York City.

 

 

 

 

 

 

Only When Helpful

THE “GRAND RAPIDS SAVINGS
BANK” feels it is “SERVING” only
when the things it does for its customers
are helpful to them in their financial
affairs -- business or personal.

Rendering banking service along broad
and constructive lines for 56 years has
established this institution in the confi-
dence and esteem of business houses and
individuals throughout all Grand Rapids.

GRAND RAPIDS SAVINGS BANK

‘The Bank Where You Feel At Home’’

 

 

 

 

 

 

 

4

Se ee

eee

remit Oh" Nae i natinunec tines Ts

oe

Sean ast

-

 

sot mn MR a i aa

Nees re a eeeen oan NET aa

October 24, 1928

 

MICHIGAN TRADESMAN 13

 

Industrial Production Sets New Peak
in History.

A new pace in industrial production
was set during September,
being more active than ever before in
that It stamps the August-
September period as the two: busiest
months in the history of American in-

business

month.

dustry.
Conclusions to this effect based on
the financial district's guesses were

borne out to-day in computations made
by Standard Statistics Company, Inc.
At 124.5 industrial production in Sep-
tember virtually at the
August rate, and compared with 116.3

continued
for a year ago. It presents a very dif-
ferent picture from this time last year
when August and September the index
of industriai production fell sharply.

At the beginning of 1928 the indus-
trial pace was distinctly slower than
that for the same month a year pre-
vious but gradually of late the pace
has been accelerated, in contrast to the
late 1927 decline. A variety of influ-
ences have tended to pull up business
this year. Henry ford’s increasing out-
put in the automobile field is not the
least of the reversals in position to
swell production, The peak of auto-
mobile production last year came in
March when the ipdex reached 142.6.
It dwindled down to 86.3 by Novem-
ber, This year presents an anomaly
in moter figures. Production has been
mounting instead of falling with the
approach of autumn. In September it
reached 183.5 as against 106.5 a year
ago.

Without here going into the details
it is significant to note that substan-
tial gains in industrial production over
a year ago were scored during Septem-
ber by the following industries: pig
iron, steel ingots, copper, zinc, bitumi-
nous coal, electrical power (which last
month set a new record high), cement,
cigarettes,

boots and_ shoes,

paper pulp and sugar meltings.

paper,

To those prophets of despair who
early in 1928 predicted a state of busi-
ness lethargy until after the election
these evidences of rising industrial ac-
tivity
answer. They demonstrate fairly that
election years are not necessarily years
unfavorable to business. History itself
gives the same answer unless we go
back to the time that National politics
previous to 1900 were concerned with
issues directed at business fundament-
als. In the last quarter of a century
some election years have been prosper-

provide a conclusive enough

ous and some have not.

With industry growing at an un-
precedented rate the financial district
now fully expects the momentum will
carry it through the remainder of 1928
without any real setback.

Paul Willard Garrett.
[Copyrighted, 1928.]
—_——_2 2s
Chain vs. Mail Order Sales.

Rapid extension of chain store sys-
tems to less thickly populated regions
has raised the question among mer-
chandisers of whether or not the mail
order business will be superseded by
direct selling.

Sharp advances in such stocks as
Montgomery Ward and Sears-Roebuck
based apparently to a large extent on

the success of chain store operations,
would seem to indicate the chain idea
is the more popular. The question is
of great interest to holders of securi-
ties in companies engaged in retail dis-
tribution. In the opinion of the man-
agement of Spiegel, May, Stern Co.,
both types of selling are essential with-
out necessarily overlapping.

The Spiegel, May, Stern Co. con-
ducts a large credit mail order busi-
ness in household goods in addition to
operating a chain of retail stores in
Chicago. The business was establish-
ed in 1882 with one retail store.

“A rate of inventory turnover can
be shown from mail order trade which
the
store,” says an analysis of the situation
issued by Lansburgh Brothers.

“Inventories are kept astonishingly
low in comparison with sales volume,”
the survey in reference to
Spiegel, May, Stern Company, “due to
the fact that a large amount of mer-
chandise is shipped direct from the
manufacturer. This the
need for repacking, handling charges
and, most important of all, the neces-
sity for tying up large amounts of
working capital. Possibilities for in-

cannot be approached by chain

continues

eliminates

ventory losses are correspondingly re-
duced.”

This development in merchandising
is made possible, of course, by the in-
creased effciency of factory production
and railroad freight handling.
have
operated at a profit in every year since
its formation, except in 1914 and 1921.
Net sales have shown a steady increase,
rising from $12,384,000 in 1923 to $19,-
431,000 last year.

Profits, after giving effect to inter-
est savings through recent financing
and after tax allowances, etc., rose from
$1,105,000 in 1923 to $2,032,000 in 1927,
equal to $3.71 and $9.01 a share on the
common stock in the respective years.

The business is reported to

Net losses on bad accounts over the
last five years have averaged only 3.66
per cent. of sales, according to the
A certain amount of loss is
to be expected from credit business,
and reserves are created by
aside 6 per cent. of sales for this pur-

William Russell White.

{ Copyrighted, 1928.]
—_—_+- +

Hardest Jobs in the World.

Drilling holes in macaroni.

analysis.
setting

pose.

Trying to catch rats by making a
noise like a piece of cheese.

Teaching a fly to make
marks instead of periods.

question

Trying to scratch your right elbow
with your right hand.

Stuffing a rat hole full of butter with
a red hot awl.

Trying to blow a hole in a mosquito
with a howitzer.

Serving as dceotor at “The Birth of
a Nation.”

Quenching an elephant’s thirst with
an eve dropper.

Killing fleas on a fly with a ball bat.

Pull a flea’s whiskers with a pair of
ice tongs.

Bail out Niagara Falls with a sieve.
Shooting a pimple off a flea’s nose
with an old-fashioned musket.

 

ODIN CIGAR COMPANY

Common Stock

The stock of this company earned $3.12 a share in 1927 and has been placed
on a dividend basis equal to $1.40 a share annually to yield 7.35% on the
present selling price.

CIRCULAR ON REQUEST

A. G. GHYSELS & CO.

INVESTMENT SECURITIES

Buhl Building, Detroit Peninsular Club Blidg., Grand Rapids

| Kent State Bank

“The Home for Savings”
With Capital and Surplus of Two Million

Dollars and resources exceeding 'Twenty-'Three
Million Dollars, invites your banking business in

 

 

 

 

 

any of its departments, assuring you of Safety

 

as well as courteous treatment.

Banking by Mail Made Easy.

 

 

 

a

 

 

Investment Securities

E. H. Rollins & Sons

Founded 1876

Dime Bank Building, Detroit
Michigan Trust Building, Grand Rapids

New York
San Francisco

Boston

Denver

Chicago
Los Angeles

 

 

 

 

 

 

 

EIFERT, GEISTERT & CO.

Investment Securities

GRAND RAPIDS ~ MICHIGAN

506-511 GRAND RAPIDS TRUST BUILDING

Telephone 9-3395

 

 

 

 

Fenton Davis & Boyle

Investment Bankers

GRAND RAPIDS

Grand Rapids National Bank Bullding
Phone 4212

Chicago

First National
Bank Building

Detroit

2056 Buh!
Building

 

 

 

 

 

14

MICHIGAN TRADESMAN

October 24, 1928

 

MUTUAL FIRE INSURANCE

The Danger of Over-Insurance.

Before the meeting of the Associa-
tion of Superintendents of Insurance
of the Province of Canada, which met
at Regina, Canada, Sept. 19, 20 and 21,
Henry Brace blamed the problem of
oyer-insurance largely on the agents
who are prompted by their eager de-
sire to increase commissions, thus for-
getting their duty to the companies
which they represent. In part Mr.
Brace said:

“It cannot be denied that over-insur-
ance is a menace. From a loss stand-
point, it tends to open the wa to un-
scrupulous persons to over-value prop-
erty for the purpose of makng a proht.
From an agency standpoint, it inspires
an eager desire to increase commis-
sions. From a company’s standpoint,
it causes discontent when the assured
finds he cannot collect the face value
of his policy, on a total loss. The as-
sured onl yrequires or at least is only
entitled t orequire, adequate protection
at proper rates. The agent owes to
his client the duty to properly counsel
and advise him in the matter of the
coverage he seeks. The company relies
on the honesty of the assured, and ex-
pects that the agent will carry out his
duty, for which he has youched him-
1e present-day agent

self to them. 7
is presumed to be cognizant of the im-
portance of his obligations, and suffi-
ciently educated in his line of busi-
ness to discharge his duty properly.
Otherwise he has no right to be per-
mitted to continue as an insurance
agent.

“Probably the greatest danger of
over-insurance is in the actual creation

]

OF 2055¢5.

People who are otherwise
cautious, become careless in the pro-
tection and maintenance of their prop-
erty, due to a ‘sense of security, be-
cause they are ‘covered, and when the
amount of insurance carried is con-
siderably in excess of the value of the
property, they are still more careless
yecause they are not going to be the
oser, and possibly may be ahead of
the game if they can successfully es-
tablish a fraudulent claim.

“The dishonest loss is not the only
dangerous feature which over-insur-
ance presents. Another is that it is
the cause of absolute lack of caution,
safeguard and even interest, because
of the thought that the property is well
protected, often tending to make the
owner expose his property as a target
to the fire demon.”

——_.- >
Good Fire Preventiion Rules.

Ten rules for fire prevention which
should be followed by every citizen.
Their observance would contribute
greatly to reducing fire losses to a
minimum:

ji. Remove all dry grass and weeds
from around barns, garages, fences,
etc. Never build bonfires on windy
days.

2. Burn all oily rags. Do not leave
them lying around, as there is danger
of spontaneous combustion fires.

3. Remove and dispose of all rub-
bish and other waste material from the
premises.

4. Provide yourself with an approv-

ed type of incinerator. That is the
only safe way to burn rubbish and
other waste materials.

5. Chimneys should be cleaned and
examined once each year, especially in
using coal or briquettes. Many fires
each year are caused by defective chim-
neys and by sparks flying on shingle
roofs.

6 Do not use gasoline to clean gar-
ments or gloves in the house. Do that
kind of work in the open air away from
the fire. :

7. Keep an approved fire ex-
tinguisher in the house for emergency
use. It is better to be safe than sorry.

8. Do not use flexible gas piping
to connect gas heaters or stoves. Use
solid pipe connections only.

9. Co-operate with the fire depart-
ment by making your building safe
against fire by removing the cause of
fire.

10. Keep in mind the location of
the nearest fire alarm box and mem-
orize the telephone number of the fire
department.

——_2so—>
Increased Fire Fighting Efficiency.

A recent survey made by the Con-

tinental Fire Insurance Company of

 

the fire department efficiency of 50 of
the large cities of the United States
shows that 98 per cent. of the fires
which broke out last year were con-
fined to the places in which they or-
iginated. This survey indicates that
there is a prompt response to fire
alarms and a more intelligent and ef-
fectual use of the apparatus available.
The motorization of fire apparatus also
has much to do with this increasing
efficiency in fire fighting. The survey
would indicate that the larger cities are
becoming more attractive fire insur-
ance fields for fire insurance activities.
The old prejudice of the mutual fire
insurance companies against carrying
risks in the congested centers of
population seems to be unfounded in
the present days.

 

>.>

New Chain Store Requirement.

Two of the big chain store organ-
izations now require their store man-
agers to sign a contract stating that, if
they leave the employ of the chain,
they will not enter the independent re-
tail field for a period of three years?

We don’t know just how well a con-
tract of this nature would stand the
test of court inspection, but the fact
remains that the chains are awakening
to the realization that independent
merchants can learn a lot from a close
study of their methods and that they
are beginning to take steps to make
this “inside knowledge” as difficult as
Evidently, the
“competition of the independent” is
making itself felt on the other side of
the fence.

possible to apply.

ee
Probably She Could.
Stout Lady (to small boy): Can I
get through this gate to the park?
Boy: I guess so, a load of hay just
went through.

—-—-_~-2
Had To Have Some Excuse.
“Why did you tell Joe you married
me because I’m a wonderful cook? I
can’t boil a potato!”
“But I had to give some excuse.”

 

 

Merchants Life Insurance Company

RANSOM E. OLDS

WILLIAM A. WATTS eC
Chairman of Board

President

 

Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich.
GREEN & MORRISON—Michigan State Agents

 

 

Class Mutual Insurance Agency

C.N. BRISTOL H. G. BUNDY A. T. MONSON

“The Agency of Personal Service”
INSPECTORS, AUDITORS, STATE AGENTS

Representing The Hardware and Implement Mutuals—
The Finnish Mutual —The Central Manufacturers’

Mutual and Associate Companies.

Graded dividends ot 20 to 50% on all policies accord-
ing to the class of business at risk.
AUTOMOBILE -

FIRE - PLATE GLASS

308-10 Murray Building Grand Rapids, Mich.

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

rhe Net Costs OVO Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

 

 

Affiliated with

The Michigan
Retail Dry Goods Association

An Association of Leading Merchants in the State

 

 

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

320 Houseman Bldg. Grand Rapids, Mich.

 

 

sa A

i
}
e
ia
ie.
1a

 

 

 

 

 

 

 

ly

 

 

 

 

October 24, 1928

Story of Two Pioneer Stores in Trav-
erse City.

Traverse City, Oct. 23—The Milliken
Company, owner of the Milliken de-
partment store, in this city, has com-
pleted the fifty-fifth year of its exist-
ence in the service of this community.
About sixty years ago the late Smith
Barnes, who was then general man-
ager of the general store of Hannah,
Lay & Co., was buying goods in Bos-
ton. He enquired of a jobbing con-
nection if they knew of two good
young men he could get to take re-
sponsible positions in the company
store. He was informed that there
were two young men in Saco, Maine,
who: were anxious to make Western
connections. A telegram brought the
young men to Boston and Mr. Barnes
was so favorably imp d with their
appearance that he en;, 4d them with-
out further ceremony. ‘Chey came on
to Traverse City as soon as they could
be released from the positions they
then occupied. Mr. Hamilton was
placed in charge of the clothing de-
partment and Mr. Milliken was made
manager of the dry goods department.
Five years later the young men de-
cided to engage in business for them-
selves, but did not feel that their sav-
ings were quite sufficient to purchase
and maintain the stock they thought
they should carry. Perry Hannah and
Smith Barnes offered to each take a
quarter interest in the new business,
which they did, becoming silent part-
ners. For some years the business was
conducted under the style of Hamilton,
Milliken & Co. As soon as the young
men were able to do so they purchased
the interests of Mr. Hannah and Mr.
Barnes, when the firm became Ham-
ilton & Milliken. About twenty-five
years ago the two partners dissolved
partnership, Mr. Hamilton taking over
the clothing stock and Mr. Milliken
taking the dry goods stock. The two
stores were connected by an archway.
On the death of Mr. Milliken, about
twenty years ago, the management was
assumed by James T. Milliken, the
only son of the founder. Under his di-
rection the store has prospered amaz-
ingly. Mr, Hamilton sold his store to
several employes several years ago and
since has lived in retirement, respected
and honored by all residents of North-
western Michigan.

Mr. Milliken is receiving many let-
ters from distinguished men of the
State, extending their congratulations
upon the observance of the Milliken
Company’s fifty-fifth anniversary. Mr.
Hamilton’s letter follows:

Dear Mr. Milliken—Will you please
accept my hearty congratulations upon
the occasion of your fifty-fifth anni-
versary. This is a remarkable record
for any store to have and there are
only a very limited number in the
country to-day which have been in
business any longer. I, of course, have
a very personal interest in your fifty-
fifth anniversary, as I came to Trav-
erse City with your father and to-
gether we were active partners in the
firm originally known as Hamilton,
Milliken & Co.

I recall very vividly conditions as
they were when we first opened our
store in the wooden building now used
by Fick’s grocery. Traverse City was
not then even a village and there was
no railroad nearer than Morley. The
steamer Allegheny, making weekly
trips to Chicago, brought in all our
merchandise, and the entire region was
dependent on it for all articles of food
and clothing. The community was
supported entirely by the lumber indus-
try and a few scattered farms. Retail
conditions have, of course, changed
with the changing times and I am glad
to note that your store is to-day the
leading one North of Grand Rapids.
I hope you will have many more suc-
cessful years in business.

James T. Milliken will soon retire
from the office of Mayor, after serving

MICHIGAN TRADESMAN

the city in that capacity ably during
the past six years.

During his address delivered to
members of the local Rotary Club re-
cently, Mayor Milliken advocated an
increase in the taxable limit of prop-
erty in the city, which is $130,000 an-
nually. No other city in the State of
the size of Traverse City has a rate
lower than $175,000. A larger sum
than is now available is needed to pro-
vide for improvements and necessary
expenses of administration. The Mayor
urged his hearers to support a drive
which will be made for funds, to be
obtained through an issue of bonds, to
be used in making improvements in the
Ott park property. He also favored
an appropriation of funds for the pur-
pose of establishing an airport—a plan
that is not generally favored. Airports
are not urgently neded in small com-
munities. Such improvements are still
in an experimental stage. Their value
to a community has not ben proven.

James A. Garland, who owns a
clothing and men’s furnishing goods
store on West Front street, remote
from the police patrol district was
greatly surprised upon opening his
door one morning when he found on
the floor several old suits, underwear,
shirts, socks and hats. Thieves had
entered the premises, fitted themselves
with goods from the stock and depart-
ed. Mr. Garland sustained a loss of
$150.

Louis Johnson, of Johnson Bros.,
proprietors of a garage and oil station
on West Front street, had on his per-
son and in the drawer of a small safe
$489. Mr. Johnson had carried in hand
a liberal sum of currency which he
used in cashing checks for customers
and friends. A bandit entered the
garage late one night when Mr. John-
son was alone. The thief took John-
son’s money, locked him in the cellar
and departed. Mr. Johnson will no
longer cash the checks of customers
and friends. The loss was partly cov-
ered by insurance.

A colony of Germans cultivate large
tracts of lands near Frankfort in pro-
ducing cabbages. One can travel over
miles of roadway contiguous to the
cabbage fields. It is estimated that
the yield of one season would be suffi-
cient to furnish every family in Chi-
cago a saurkraut dinner every day for
one week.

Farmers are bringing many truck
and wagon loads of potatoes to this
market. Arthur Scott White.

—_2++>___

Treating the Constitution With Fla-
grant Disrespect.

Grandville, Oct. 24—Prohibition does
not prohibit, therefore do away with
the law. This rule would, of course,
apply to every law that is on the
statute book of every state in the
Union.

With at least nine-tenths of the
whisky traffic wiped out under the
Volstead amendment, why go back to
the old days again? The Eighteenth
amendment has met with much better
enforcement than several amendments
to our National constitution enacted
since the close of the civil war.

What about that amendment mak-
ing a negro a full citizen of the United
States? There are around twelve mil-
lion colored citizens in this country
who are guaranteed by the Constitu-
tion with every right of citizenship,
yet in most of the Southern states that
right is flouted and the National power
has not been brought into service to
compel its observance.

Southern Democrats insist that the
negro is an inferior race and is bound
to be kept so by his white brothers,
constitution or no constitution. Our
war of the Revolution was brought
about¢ because of the fact that three
million American colonists were taxed
without representation. "What about
these twelve million constitutional
citizens being deprived of the right of
representation in the halls of Congress?

No body of white people of equal
numbers would stand for this outrage
for a single hour, but the negroes are
under the thumb of their white neigh-
bors and would be scourged from the
earth if they attempted to exercise the
rights guaranteed to them by the Con-
stitution of our common country.

The question of negro citizenship
comes no more to the surface. This
race has been so long deprived of real
citizenship by Southern Democrats
they no longer expect just treatment
from the descendants of the white pa-
triots of the Revolution.

Because a few lawbreakers indulge
in illicit liquor a great hullaboloo is
raised, while a whole people are sub-
merged under tyrannical white rule and
not a word raised in protest. The
Dred Scott decision, rendered by the
U. S. Supreme Court before the civil
war, still holds good in America—that
a negro has no rights which a white
man is bound to respect.

It has been intimated that lynchings
are losing cast in the South, yet not
long ago a lynching bee occurred in
Mississippi which would do credit to
the most infamous doings of the old
Ku Klux Klan.

Two negro boys, who had a con-
troversy with a white boss in a saw-
mill, killed him. The boys were ar-
rested, but they were taken from the
police by a mob. They were dragged
into the public square and there, with-
in the shadow of two churches and the
law court building, while a thousand
white men and women, women hold-
ing their babies up to see the sight,
looked on.

The prisoners were chained, soaked
with gasoline and set on fire. What
a sight for the mothers and fathers of
this first quarter of the twentieth cen-
tury And this in free America. Need
we go to Africa or the islands of the
sea to find barbarism equal to this?

And men and women weep because
the prohibition law is not enforced. Is
that law of really more importance
than the law of equal rights in th?
battle of life, liberty and the pursuit of
happiness?

Twelve million American citizens
ostracized and denied every right of
citizenship because of the color of
their skin. No great indignation has
been expressed through the public
press over this sad state of affairs
which does exist with no chance for
successful denial.

May it not be possible that the
churches of the land are in a manner
guilty of their plain duty when they
fail to take notice of these things which
conflict with every precept of Christ?
It might be well enough to look into
this matter in a way that will expose
the unchristian acts of their fellow
white citizens of the “Solid South.”

Is it not a fact that the Americans
are prone to forget when duty points
the way? When the world war raged
the black man was not too mean a per-
sonage to be a soldier and fight for the
flag which refuses to protect him in
his civil rights at home.

Several hundred thousand blacks
shouldered the musket, drafted into the
service by Uncle Sam, crossed the sea
and many laid down their lives for
that country, their native land, which
refuses them the right of citizenship.

What other people on earth would
be so unselfish, so patriotic with the
knowledge that the country they serv-
ed had no appreciation of their services
whatever?

We are not aware that there has
been any recent effort to secure the
inalienable right of the negro to citizen-
ship in this country. The amendments
to the Constitution favoring him have
been nullified and spat upon with the
utmost contempt. No attempt has
ben made to carry out the Constitu-
tional provisions in the matter and,
judging from recent acts, no such ef-
fort is ever to be made.

Certain portions of the American

15

Constitution are a dead letter and have
been for many years. This, however,
cannot be said of the Volstead act, and
we ought to be thankful that that has
been so well enforced. The only way
to secure the enforcement of any law
is by the election of public officials
pledged to the enforcement of such act
Or acts.

We are in the midst of a campaign
for the election of an entire new lot of
law enforcers. Let us se to it that
we make no mistake next month.

Old Timer.
—_—_~<.<.—____
The Song.
Th song is always wa-ting
lts we who fail to hear.
Let's strike a chord together,
Anil fill each day wth cheer!
M. L. C. Hastings
ee

An explanation which does not in-

crease your knowledge is only a string

of words.

Link, Petter G@ Company
( Incorporated »

Investment Bankers
7th FLOOR, MICHIGAN TRUST BUILDING

GRAND RAPIDS, MICHIGAN

Trico

cArt Metal RADIATOR COVERS

Shields and Enclosures
With Humidifiers
Kecps walls and celings clean.
Save drapes and curtains.
Serve as seats or shelves.
Prevent colds and other diseases.

 

Taos

eater

 

r
12
FR RR
! ie

HS

NBS

we
2

mu

 

Dealers Everywhere
Send for Illustrated Booklet

ART METAL RADIATOR
COVER CO.

25 LaGrave Grand Rapids, Mich.

Mail This Coupon Today
Art Metal Radiator Cover Co.

Gentlemen: Send illustrated book-
let and full information about
Trico Radiator Covers.

Name

AGGLESS _.

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

 

Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.

SAGINAW BRICK CO.
Saginaw.

 

 

 

 

16

MICHIGAN TRADESMAN

October

24,

1928

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

Last Saturday was certainly a typi-
cal fall day. During the forenoon it
rained and snowed and hailed. During
the afternoon precipitation ceased and
occasional bursts of sunshine threw
a glorious aspect on the maples and
elms, with their wealth of red and
yellow foliage.

We made no Out Around trip, be-
cause the afternoon and evening were
devoted to the annual round-up of
Tradesman Company employes, past as
well as present, at our Lamont home.
This event has been a regular feature

for some years and brings together
about the most interesting crowd im-
aginable. Among our guests was a
man who left the Tradesman forty
years ago to engage in business for
himself at a town eighty miles away.
He has prospered wonderfully and now
enjoys the blessed privilege of con-
ducting live newspapers in four or five
towns. besides being interested in can-
Another
former employe who left us voluntarily

neries and a bean elevator.

a half dozen years ago was with us
twenty-five ‘years. Another employe
has been with us, off and on, for about
forty years. He is still hale and hearty
at 70 and thumped a snare drum with
as much vigor and expression as he
did while a men

iber of the Big Rapids

band, fifty years ago. The afternoon

was devoted to a ball game which was
the cause of much enjoyment and some
tumbles. After a Jandorf dinner, which
was warmly commended, the evening
was devoted to sports which included
vocal efforts, both musical and other-
wise. A lady assumed the role of
pedagogue and ruled her class with a
high hand. More time was devoted to
the unsuccessful effort to maintain
decorum than to imparting didactic in-
formation. Many of the pupils were
togged up to represent children. A
nian who spent thirty years on the
road in Michigan tock the part of the
big boy who had to be watched by his
angelic sister. An honored guest
donned police garb, including an au-
burn Um Paul, and a police club, with
which he undertook to curb the am-
bition of those who were disposed to
violate the rigid rules he laid down
for the observance of those who were
inclined to be overly exuberant. Of
course, we mourned the absence of our
long-time
would have been very much at home
in a gathering of that kind.

I have made it the rule of a lifetime
never to relinquish our hold on an em-
ploye who was faithful to his trust and
left our roof tree under pleasant cir-
cumstances. Many men and women
who were once on the payroll of the
Tradesman now occupy places of re-
other
I never permit these old as-
sociates to forget that they were once
members of the Tradesman family and

sponsibility and honor’ with

houses.

are expected to take part in our an-
nual re-unions if it is possible for them
to do so. This arrangement involves
no lack of loyalty to present employ-
ers on the part of employes who
have established other business con-

subscription man, who

nections, but constitutes a happy re-
minder of the days when we all work-
ed together for a common purpose and
to accomplish a common aim.

The happy relations which should
exist between employe and employer
have been marred but once in the
Tradesman establishment during the
past forty-five years. I had been in-
veigled into conducting a union office
for one year in order that I might de-
termine for myself the advantages of
union affiliation, which my _ union
friend pictured as equal to the millen-
ium. The much-vaunted advantage soon
proved to be a blight and a curse.
Within a week my employes voluntar-
ily petitioned me to break the contract
and return to the harmonious relations
which had existed before the union
came into the picture. One reason
was that they found themselves forced
to attend union meetings every Sun-
day and contribute to the purchase of
kegs of beer for the bibulous members
of the organization. They were also
forced to listen to bitter tirades against
all employers of labor, who were
volubly described as blatant tyrants
and monopolists. I answered my boys
that I had signed a contract for a year;
that I regarded a contract as a sacred
obligation and that we would try and
get along the best we could for a year,
despite the fact we had been induced
to enter into the arrangement by ar-
rant falsehood and misrepresentation.
Fortunately, the union soon raised the
question of jurisdiction, demanding
that I discharge our pressman because
he had employed a non-union Car-
penter to do some work at his home.
I promptly declined to acquiesce in
the demand, whereupon they demanded
that another employe be discharged,
because his wife insisted on buying
milk of a man who used a milk pail
made in a non-union factory. If I had
granted their requests—which were in-
variably made by committees so drunk
they could hardly stand up—I would
have accomplished little else than
meet drunken committees and black-
mailing officials during the term of our
affiliation. contro-

union During the

versy, the then president of the
union called and asked to see me
privately. His request was granted,
whereupon he stated if I would hand
him $50 “on the side’ he would see to
it that I was not bothered by any more
trumped up charges so long as he re-
mained at the head of the organization.
Of course, his suggestion was treated
with the contempt it deserved, because
1 realized that if I acted on his sug-
gestion I would soon come to be
known as an “easy mark” by every
union blackmailer in the city. Failing
to induce me to discharge the offend-
ing employes by threats or blackmail,
1 was then informed that I would be
maimed some night on my way home
if I did not surrender. I happened to
know that the union had a professional
slugger on the payroll, but he never
molested me. Our union men were
called out on strike on the alleged
ground that we were “unfair to honest
labor.’ Men with banners’ bearing
stating that the
Tradesman should be boycotted be-
cause of its unfairness paraded every

these words and

 

 

WorDEN GROCER COMPANY
The Prompt Shippers

 

 

The Big Winner
Morton House

COFFEE

Makes Happy Customers

 

 

WORDEN (GROCER COMPANY

Wholesalers for Fifty-nine Years
OTTAWA at WESTON GRAND RAPIDS

THE MICHIGAN TRUST COMPANY, Receiver

 

 

 

 

 

 

 

 

ASTERPIECES
Qe THE BAKERS ART

 
  
 

Ke —
com mul 3 ie Vy el

¥

2
Ge ee. co

Nau”

eae
wl

  

Se
x

ye

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

October 24, 1925 MICHIGAN TRADESMAN 17
. ~ o “ee - . ‘a a a

day in front of the office tor two not be possible for me to get any fur- —

months. The boycott is still on and ther than Ludington that night. Then

I hope it will always be on, because
it has made us thousands of dollars.
Since that time no union man has ever
been permitted to cross our threshold
and I have never invested a dollar in
employed

any establishment which

union labor in any department. Em-
ployment in the Tradesman office has
depended solely on efficiency and not
on the possession of a union card,
which stands for anarchy and murder.
I would as soon invite a rattle snake
to occupy my home as to permit a
union man to defile my office.

I feel no hesitation in heartily com-
mending the communication published
elsewhere in this week’s paper rela-
tive to the proposal which will be sub-
mitted to the voters of Michigan Nov.
6 to increase the compensation of our
Seng flat to $3

per day for two years—in other words,

legislators from
provide for an increase during each
legislative term from $800 to $2190. If
[ thought for a moment that the’ in-
crease in compensation would result
in elevating the standard of the men
who seek election to the legislature, |
would say “amen” most heartily; but
[ am fully convinced in my own mind
that the proposed change would work
to the detriment of the people, instead
of increasing the efficiency of our law
with the

proper perspective now seeks election

making body. No man
to the legislature for the paltry sum
we pay our legislative solons. They
make the sacrifice because they feel it
to be their duty to assist in the main-

li there
with the
office they would make the sacrifice

tenance of good government.
were no salary connected
just the same. Unfortunately, the ma-
jority of the men who seek to serve
the State in perfecting our laws—and
creating many unnecessary new laws—
are persons of ulterior motives who
seek the opportunity afforded by elec-
tio nto the legislature to “feather their
own nest’ by methods which honest
men would scorn to resort to. Be-
cause of this unfortunate condition and
because the proposed change in com-
pensation would tend to increase this
ratio of unworthy material, rather than
reduce it, I propose to vote against the
proposed amendment to the constitu-
tion of the State and I ask all my
friends to give the matter the same
careful study and impartial considera-
tion I have undertaken to do in reach-
ing the above conclusion,
EK AL Stowe.
-—___&>+___
Case Where Railway Undersells the
Busses.

Grand Rapids, Oct. 23—Every little
while I read in the columns of your
valuable paper some comments you
have to make in regard to the drivers
of the Greyhound busses and_ how,
when meeting them on the highway,
you get out on your side of the road
as far as possible to give them all the
room that they desire.

You will be interested in an experi-
cnee the writer had during the summer
aicnge another angle.

I got a hurry-up call to go to Man-
istee and the only way I could figure
to get there would be to take the bus
out of Grand Rapids to Muskegon and
transfer there to another bus to Lud-
ington and, as it was almost noon when

1 got this call, | found that it woud

L could take an early morning bus the
next morning to Manistee. I fourd
that I could leave Grand Rapids at 2
oclock city time and get in Ludington
in time for dinner. I went over to the
bus station and enquired the cost of
transportation and they advised me
that to Muskegon it was $1.25, from
Muskegon to Ludington, $2.75 and
from Ludington to Manistee,

  
 

$1.75,
making a total cost by bus from Grand
Rapids to Manistee of $5.75. I had
occasion to go to the union station to
enquire about a train back over the
M & N.E. to connect at Kaleva with
the Pere Marquette and I found that
the train fare was $412 from Grand
Rapids to Manistee.

This set me to thinking and I could
readily see that the fare from Grand
Rapids to Muskegon by bus being $1.25
was due to the fact that the Pennsyl-
vania runs a train up there and con-
sequently the fare was competitive, but
from Muskegon to Ludington I do not
think the busses have any competition
and, although it is only fifteen miles
farther from Muskegon to Ludington
than it is from Grand Rapids to Mus-
kegon, the bus fare was $2.75. Then,
from Ludington to Manistee, of course,
there is no serious railroad competition
and, although it is only thirty-five
miles, the bus fare was $1.75.

While talking to the station agent I
found that there was a Pere Marquette
train whicih left Grand Rapids at 2:30,
standard time, an hour and a half later
than the bus, which would get me into
Manistee at 7 o’clock the same night,
and T concluded to take that train in-
stead of the bus. When I come to buy
my ticket the ticket agent asked me 1f
I was going to stay any length of time
in Manistee and [ told him I was com-
ing back the next day and he advised
me to buy a round-trip ticket, which
cost me $5.50.

You can see that by going on the
train and returning on the train I made
this trip for 25c less both ways than
I would have had to pay by bus for one
way.

This was very interesting to me and
it may possibly be instructive to some
of your readers.

I do not know whether those trains
are running only in the summer or not
and I do not know whether the round
fare rate applies all the year or not.

Roy H. Randall.
—__.- s___-
Young Girls Lead Way.

Young girls who wear sweaters and
plaited skirts a good deal—and in this
year of grace, the sweater costume is
fashion’s favorite—have found a new
way of varying the outfit by selecting
as many as four belts of different
leathers and colors, with little berets
to match. With a sweater and skirt
in beige and brown not only a brown

belt can be worn, but bright green
Moroeco grain or red patent leather,
is just as smart, and when completed
with berets in green and red to match,
three entirely different costumes are
the results.

Even the afternoon frock of satin
or crepe features a leather belt, usually
of suede exactly matching the color
of the fabric. Many of
belts have narrow pipings of gold or

these suede

silver, and for dresses of the formal
tvpe there are suede belts with crys-
tal, marcasite and = colored crystal
buckles, gemmed with large stones like
modern costume jewelry. Rhinestone
buckles are used occasionally, and for
the very wide crushed belts of suede
that trim Patou’s lace or moire evening
plain oval buckles
covered with the leather,

frocks, there are

THE MARSHALL CO.

 

 

A MARK OF DISTINCTIVE BEDDING

darsha

BED SPRINGS
MATTRESSES
PILLOWS

Comfortable .... Durable

“a GRAND RAPIDS

 

 

 

 

 

you more.

36 — 4 in. pots and
86 —. 5 im. pots and
24 — 6 in. pots and
12 — 7 in, pots and
6 — 8 in. pets and

Total

 

 

FAST SELLING IONIA FLOWER POTS
Fancy, Plain or Assorted.

If we send you this crate of quick sellers we will sell

saucers @ 2'%4c $ .90
saucers @ 5c 1.80
saucers @ 7c 1.68
saucers @llc 1.32
saucers @l6c .96
feb $6.66

You can double or treble your money on this assortment.

IONIA POTTERY COMPANY

Tonta, MICHIGAN

 

 

 

 

 

WHITE HOUSE COFFEE

— And Hard Cash for You!

Of course, you’re in business to make
money. With a good margin of profit
assured, you can make the MOST
money by giving your customers the
best values for THEIR money.

In the coffee line, this means selling
White House Coffee with the flavor

The

Flavor is

Roasted In/

DWINELL-WRIGHT CO.,
Boston, Mass., Chicage, IIl.,

 

“roasted in.” It means more satisfac-
tion on the table, steady repeats, grow-
ing good-will for your store.

Try White House Coffee in your
own home. You'll be eager, then, to

send it into other homes—and you can
do it at a good profit.

      

Cre dat teeta

7)

PD ee Ameer hg

uy

Portemeuth, Va.

ONE POUND NET

18

DRY GOODS

Michigan Retail Dry Goods Assiciation.
President—F. E. Mills, Lansing.
First Vice-President — J. H
Jackson.
Second Vice-President—F H.
Ypsilanti. :
Secretary-Treasurer — John Richey,
Charlotte. i :
Manager—Jason Ie. Hammond. Lansing.

Lourim.

Nissly.

Evening Bags in Gay Designs.
Some of the latest models in eve-
ning bags are entirely of small seed
pearls woven by hand after the man-
ner of the one-time popular beaded
rounded and
The frames

bag. The shapes are
mostly in pouch effects.
are very ornate, many of the hand-made
ones being set with rhinestones and
semi-precious stones, depending on the
color schemes. One bag with a straight
frame has clasps set with large crystals
and the remainder of the frame studded
with small rhinestones, except at the
corners, where geoinetrical insets of
cornelian are used.

The vogue for rhinestone bags last
season, especially those made with a
fne metal mesh background, apparent-
ly continues. One of the leading de-
signers is bringing out a slightly dif-
ferent version made with a new open
mesh. This mesh allows for a separate
setting for each stone and each setting
is finished with a round rim, so that
when carrving the bag there is no
chance of it tearing or causing runs in
a fine garment. Pearls and rhinestones
are used together, either in block or

dot designs. The frames in these are
made by hand, and there is a wealth
of detail work in the fine stone settings.

An extremely smart afternoon bag
made in black for carrying on the hand
has its flap embroidered with silver and
gold metallic thread. The backstrap
is smaller than usual—for sake of
smartness, it is said.

A large envelope bag made of black
sue has a small watch in place of a
monogram or other ornament. It is
fixed on the side banding, which is
made with two loops that conceal the
fastenings. The watches may be de-
tached at any time without hurting the

general appearance of the bag.

One soft pouch bag that is quite
large and almost square has a novel
fastening device. The outer flap,
which has rounded off corners, has a
deep oval opening that is bound with
a steel metal rim. The bag strap ex-
tends about the bag and then is drawn
through this opening and snapped
inside.
on i ee eetnrernrie

Lighters For the Parlor Table.

The vogue for pocket lighters has
broadened to include lighters for the
These may be had in

a variety of shapes, sizes and designs.

table as well.

One comes in a basketlike stand hold-
trays. The
top is fitted with a jeweled knob which
lifts off and reveals the lighter. To
extinguish the flame the cap or knob

ing six enameled ash

is replaced. Another fancy lighter is
made after the manner of a lamp-post,
in black, silver and gold finishes. Small
pottery jars and old-fashioned china
inkwells are also used to hold lighters.
The time seems not to far off when
one will be able to convert any pretty
ornament into a table lighter. Flask-

MICHIGAN TRADESMAN

shaped bottles in miniature form are
also being used.

Clindrical lighters of new heights
and widths are now made with weight-
ed bases to prevent them from tipping
They are enameled in dark
colors for library and living room usage
and in pastel shades for the boudoir.
Although there are many with modern-
istic designs, those with Japanese or
rural scenes in gold or black are most
in demand.

over,

Wall clocks in square and geometric
shapes are made of a new composition
which is light in weight and very at-
tractive looking, and which will go
well in any room in the house. The
colors include all the newest shades
used in home decorating as well as the
pastel shades. Dark purples, carnelian,
black, brown and semi-precious stone
colors, such as quartz, jade, sapphires,
lapis and onyx, are among them. Vel-
vet ribbon is run through the upper
side of the clock and attached to a
narrow bar, also of the same composi-
tion, which is perforated to accommo-
date a colored nail for hanging pur-
poses.

‘With the coming of Winter the prob-
lem arises as to how to cover up ugly
plant pots. Some new covers are made
of raffia, and also some in a new
Japanese screening material, painted in
bright colors.

a

Two-Button Styles Have Lead.

While it is as yet too early for def-
inite reports regarding the volume of
Spring business being booked by cloth-
ing salesmen on the road, the indica-
tions are that retailers’ reception of
the new lines is being tempered some-
what by the hot weather affecting Fall
turnover.

 

Apart from college towns,
where three-button styles hold sway,
the Spring demand is mainly for the
two-button models in cassimeres and
worsteds. Some rise in favor for double
breasteds is noted, but these styles will
probably not account for more than 10
per cent. of the total. Leading colors
are tans, grays and several shades of
blues.
—_—__+-+.—__
Useful Gift Lines Stressed.

From the trend of the purchasing
being done by retailers for the holiday
period, the stores look for consumers
to place stress on utility gifts rather
than on more or less useless knick-
knacks. This is guiding retailers to
the opening up of gift business in a
much wider variety of lines. Home
accessories up to a certain price, for
instance, are increasingly popular as
gifts, particularly a number of electrical
appliances. At the same time-the im-
portance of apparel for gift giving is
forging ahead, especially such items
as silk underwear, negligees and dress
accessories,

—_—_~- > —__—_

Spring Garment Operations Start.

While the Fall demand still holds
the attention of most of the garment
trade, preparations are under way for
the Winter resort and early Spring
trade. This is particularly true of
dresses and sports wear, and the in-
dications are that lines of these gar-
ments. will be
earlier than usual.

somewhat
Business in resort

available

wear garments in recent seasons has
assumed larger proportions and be-
come more profitable so that the num-
ber of manufacturers catering to it has
grown. Offerings of sports wear will
be marked by wide diversity of mod-
els and materials.
—s2es———-

Gain in Radio Holiday Volume.

All indications point to a holiday
volume in radio apparatus exceeding
that of last year. In the larger cities
the A. C. sets will have the bulk of the
demand, with business in battery-
operated types steadily diminishing
and confined more to localities where
electric current is unavailable. While
the department stores will share in the
increased radio volume anticipated,
their gain will not be as marked as
that of the radio and music shops, job-
bers here said yesterday. The high
cost of servicing is ascribed as one
reason why the department store radio
departments have not pushed ahead
strongly in volume or in net profits.

—~»++2>—__

Seek Color Information Early.

While the question of color trends
for Spring in women’s wear woolens
and worsteds is not clouded with as
much doubt as in some other seasons
the mills, nevertheless, are up against
a problem in getting early specifica-
tions from buyers. One large mill has
issued orders to salesmen that cus-
tomers must give full specifications on
colors for many fabrics when the order
is placed. In the case of broadcloths,
with the exception of the kasha types,
specifications covering 50 per cent.
must be given at time of booking, 25
per cent. by Dec. 1 and 25 per cent. by
Jan. 1.

——— eo
Jobbers Drive on Waste.
The elimination of objectionable and
wasteful trade practices will be the
keynote of zone meetings of the

October 24, 1928

Wholesale Dry Goods Institute in vari-
ous parts of the country during the
remainder of this month. Four of the
meetings will be attended by Director
General Alvin E. Dodd, who is now
on his way to the Pacific Coast. After
the various zones have submitted their
recommendations, President Bond of
the institute will appoint a special
Trades Relations Committee to work
out a National program to correct the
abuses complained of. :
—_+»2+s——
To License Hosiery Mark.

Licenses to use the official “hall-
mark” of the Hosiery Distributors’ In-
stitute are to be issued to handlers of
women’s full-fashioned silk hosiery
who agree to maintain the institute’s
quality standards. The institute will
require the mark to be used by licen-
sees on merchandise of first quality
only, its purpose being to set such
merchandise apart from the irregular
which are now

goods and “seconds”
masquerading as prime merchandise in
many parts of the country. The adop-
tion of the mark resulted from the
failure of some mills to brand sub-
standard merchandise hose as such.
72>
Writing Equipment Modernistic.
Modernistic effects have taken hold
in stationery and desk sets and are ex-
pected to do well in consumer holiday
buying. In stationery the modernistic
idea is reflected in
paper, contrastingly hued envelope lin-
ings and a container of unique design.
The desk sets show the modernistic
planes and angles worked out in the
metal portions of component items, in-
cluding hand blotters, letter openers,
inkwells, calendars, etc. The bases are
of onyx or the new composition ma-
terial called catalin.
——_+.. >

colored writing

 

There is more power in a kind word
than in the kick of a mule.

 

 

Louis and Ottawa

 

W HOLESALE

FLOOR COVERINGS

Linoleums

Our wholesale floor covering department is
entirely separate from the retail store in its
own building at Louis and Ottawa. Deal-
ers may send their customers to us with
written order and our salesmen will sell
them the merchandise they select charging
the dealer’s account.

HERPOLSHEIMER COMPANY

Carpets
Rugs

Grand Rapids, Michigan

 

 

 

Ne
ERR ; f

 

 

te

 

October 24, 1928

SHOE MARKET

College Girls Discard Slickers.

The attractiveness of the new leather
apparel and accessories is granted by
college girls ‘round the country. Old
yellow | slickers beautifully inscribed
and labeled are discarded in favor of
the leather coats in swagger trench
style or jaunty short jacket effect.
The new coats made in sheep suede
or calf-suede, gray, brown, beige or
black have the indefinable collegiate
air that gains distinction, with an ap-
proval not limited by campus boun-
daries.

With these leather coats are worn
sweaters and plaited skirts or one-
piece dresses in any of the new tweeds,
novelty weolens and knit fabrics that
are the vogue. Both sweaters and
dresses of the semi-formal type suit-
able for the campus have smart leather
belts this year, and some girls wear
little berets in different colors that
match the suede, calkskin and Moroc-
co leather belts.

The gravel paths of the campus are
always hard one shoes, to say the least,
and it is usually a problem to select
models that are practical and smart
too. The new styles in walking shoes
are ideal for campus wear, becaus they
are of welt construction with the new
high leather heels that distinguish them
from sports shoes. These shoes are in
one-strap, two-strap, oxford and tail-
ored bow-pump patterns, in such smart
materials as suede, calf, alligator, rep-
tile calf and combinations of these
leathers.

When the college girl travels with
a wardrobe trunk packed to the brim
with new clothes she chooses practical
luggage that will not take too much
room, and the new ensemble sets of
suitcase and hat box, or suitcase, hat
box and dressing case, with her golf
bags and tennis rackets to think about,
are the best choice. These sets come
in smart new leathers like trout cow-
hide. mustang and lizard cowhide, in
beige, brown and gray as well fs
black.

—_++2>—__—-
Shoes Which Match the Skin.

Shoes which match the skin are
being made for winter resort wear by
three of the foremost bottiers in Paris.
The materials are antelope suede, kid-
skin and crepe de Chine, in afternoon
shoes and shank sandals, and antelope
suede, ooze leathers, reptiles and calf-
skin plain or in combination, for active
sports and “spectator sports” shoes.
The idea back of it is to commercialize
the sunburned skin vogue still more.
To quote one designer:

“Women like to talk about their sun-
burn, and when they do wear stock-
ings, for days here in Paris, or at the
races and other rather formal events,
they choose them in shades to match
their skin exactly. I am making very
simple shoes of sunburn color—very
beige for the brunnette, lighter for the
blonde, for all skins do not tan the
same shade. This lends an entirely
new effect to the footwear—it blends
into the costume as a whole and stock-
ings and shoes together are neutral. I
like to design my shoes to give the
barefoot effect too, much cut out at the

MICHIGAN TRADESMAN

heel—sometimes only a series of straps
on the front. This is the logical style
of to-day, since women must, from
long usage, wear high heels rather than
flat Greek sandals.”
—__+++____
Leather Belts and Buckles in New
Effects.

With leather belts used on every
type of dress and on many of the
smartest cardigans and coats, it is only
natural that designers should create in-
dividual new belt effects especially for
their new models. Most of these new
belts, after designs by Lelong, Patou,
Chanel and Lanvin are made with
unusual fastenings, and the buckles are
covered with leather instead of being
made of plain metal.

Degrade effects, duotone and three-
tone combinations, are worked out by
using several leathers of contrasting
grain. Direct color contrasts are not
as important as the contrasts of grain.
Morocco grain is one of the smartest
new leathers for belts, and takes the
place of suede which was so prom-
inent in the mode last season. The
vogue for bags and shoes of genuine
Morrocco and Morocco grain leathers
in such high shades as red, slate blue
and bottle green might account for
the use of this leather for belts. In
fact, the matching of shoes, bags and
belts gives just a little more impetus
to the interest in the ensemble idea.

——_2-. =

New Hosiery Length Standards.

New standard minimum lengths for
children’s and misses’ hosiery and boys’
golf hose have been adopted by the
National Association of: Hosiery and
Underwear Manufacturers. The foot
sizes in the new standards run from
5-5%4 to 9-9% in the five-eighth and
three-quarter goods, and the minimum
lengths for flat goods of these types
range from 8 to 14% inches. Minimum
lengths of similar types of ribbed hose
run from 9 to 16 inches. In seven-
eight stockings the foot sizes run
from 5-5% to 10-10% and the minimum
lengths from 10% inches to 18%. The
same foot sizes prevail in boys’ golf
hose, while the lengths run from 10%-
1114 inches to 18%-191%4. A plus toler-
ance of one-half inch is permitted.

———_~+2.+___
Spring Glove Styles Varied.

Spring trends in women’s gloves are
distinctly toward three classes. These
are novelties, slip-ons (either long or
short) and one-button or clasp styles.
Novelties continue to be simple in de-
sign, depending for their effect on con-
trasts of color tones, futuristic ap-
pliques, and original modeling of the
cuffs. Metallic trims, such as brass
buckles and gold edging, are frequently
seen in the new goods. Backs of gloves
are for the most part finished simply.
The most popular shades for the new
season will be the beiges. The newest
note in those is a gold cast, but pink-
ish tones also promise well.

—_—_~+-.—_____

Reindeer Favored in Handbags.

Reindeer is very much to the fore
in better grade handbags, although
antelope and suede styles continue to
meet with favor. The popular types

are developed in flat pouch effects with
either top or back straps, and are

brown, navy and
Some call is
noted for underarm types but this has
dwindled with the advance of the Fall
Buyers have been active in

wanted in’ black,

bottle-green shades.

season.
covering immediate and holiday needs
in handbags and are seeking quick
delivery of wanted stles.

—_+>2->—__—_

Zeppelin Toys Have Call.

The arrival fo the Graf Zeppelin
here has resulted in a strong call for
Particularly
outstanding, it was said yesterday, is

mechanical flying toys.

a ten-inch reproduction of the Zeppe-
lin, which, when suspended from a
cord, flies in a fairly wide circle. This
toy is developed in shiny aluminum
and is operated by a clock-work spring,
which turns a flexible brass propellor

19

at the rear. The item is priced to re

tail at 50 cents.

aw ae
Hides and Pelts.
treen. No. | s 11
sreen, No. 2 : 10
Cured, No. | |
Cured, No. 2 -— 11
Calfskin, Green, No. 1 1S
Calfskin, Green, No. 2 16%
Calfskin, Cured, No, 1 : 19
‘alfskin, Cured, No. 2 _. _ 11%
Horse, No. 1 - ee Ge
Horse, No. 2 f bo ae
Pelts.

Lambs : ae 75@1.25
Shearlimes =... 02. 25@1.00
Tallow.

Prine 2 06
NOP eee 06
No. 2 Be Sees OF
Wool.

Unwashed, medium -_-....___._.__ _ @40
Unwashed rejects — @30
Uewsahed fee _........__............ @3u

—_——_+-+—___

Giving way to impulses regardless
of consequences wrecks many a bright
future.

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE Company

LANSING, MICHIGAN

Prompt Adjustments

Write
L. H. BAKER, Secy-Treas.
P.O. Box 549

“LANSING, MICH.

 

 

 

STRENGTH

Lansing

 

 

THE MILL MUTUALS
AGENCY

Representing the

MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY
(MICHIGANS LARGEST MUTUAL)

AND ASSOCIATED COMPANIES

 

Combined Assets ef Group
$45,267,808.24

20% to 40% Savings Made Since Organization

FIRE INSURANCE— ALL BRANCHES
Tornado— Automobile— Plate Glass

ECONOMY

Michigan

 

 

 

 

20

RETAIL GROCER

Retail Grocers and General Merchants

Association.
President—Hans Johnson, Muskegon.
First Vice-President — A. J. Faunce,

Harbor Springs.
Second Vice-President — G. Wander

Hooning, Grand Rapids.
Secretary—Paul Gezen, Wyoming Park.
Treasurer—J. F. Tatman, Clare.

 

Wherein Better Merchandising Is
Done By the Chains.

I have before me a copy of “Bohack
Briefs, Food Chain Store Merchandis-
ing,” issued by H. C. Bohack Co.,
whose headquarters is either in Brook-
lyn or Manhattan, New York. This
is published in the interests of the big
Bohack family of several hundred gro-
cery stores. To me this is particularly
interesting because the Bohack chain
was founded by a man not yet old, who
came into America as a poor immi-
grant from Germany and who even
now cannot speak very plain English.
I find what I have always said was the
case: that chain problems are funda-
mentally about the same as those of
individual grocers. For example, here
is part of a leading article:

“You can't afford to be a failure.
Every day, all over the world, in every
walk of life, men and women are fail-
ing because they do not know the facts
that will ensure them success. Cour-
age ,perseverence, imagination—quali-
ties which make for success—they
have, but the one thing lacking to
reach the goal, to realize their hope,
is they do not know.

“The grocery business, like every
other, has its allotment of men and
women who will be failures, who do
not know the things which would
cause them to succeed. In many cases
it will be no fault of theirs. They just
never come in contact with the neces-
sary facts. In the majority of cases,
however, failure will follow simply be-
cause these ambitious people will not
take the measures to obtain the neces-
sary information about their business
or will not use that information when
it is offered them.”

Is there a word there that would
need change if it were written for in-
dividual grocers? Does this not indi-
cate clearly that there is no room any-
where for folks who are so lazy-mind-
ed that they will not seek out sound
information and then act on it? Bo-
hack succeeded not because he chose
to become a chain grocer, nor was
there any luck about his success. He
made his mark—and loads of money—
because he was diligent, both in mind
and in body.

Another thing long seen in the
offing by all careful observers is shown
now to be a fact in this Bohack pub-
lication. That is how competition be-
tween chains is already an established
fact. For we have in this same num-
ber the story of how one chain crowd-
ed another so strongly that the result
was the closing of four out of five
units of the chain attacked. I con-
dense the story thus:

“One grocery chain has reduced
competition from another by 80 per
cent. by selling its merchandise as well
as buying it. The assumption was that
profit is made only if goods are sold at
a profit. This may seem fundamental,

MICHIGAN TRADESMAN

but when competition sold items for
less than replacement value, it was
necessary to get back to fundamentals.

“Next, it was assumed that a cus-
tomer will pay a fair price for fair qual-
ity if she is convinced that she is get-
ting fair treatment and has confidence
in the merchant.

“Add an informed, courteous per-
sonnel and whole hearted community
whole
method whereby this chain was con-

interest—and you have the

verted from a runner-up to a decided
winner—a method which all but ruin-
ed the competitor by forcing him to
close four out of five of his stores.

“It must not be assumed that this
successful operator did not sell goods
below so-called standard prices. It
would be foolish not to take such ad-
vantage when possible; but it was not
the practice to follow every competi-
tive cut price by going the cutter one
better. So we hear the question, What
was done when the competitor cut the
ground from beneath, leaving us
swinging in mid air?

“Strange to say, we just stayed there.
Stranger still, the competitor put back
the earth he had removed and brought
his price back to where he had started.
In fact, at times we raised the price
a few cents when the competitor cut,
and the competitor, evidently fearing
too great a differential lest the cus-
tomer question the quality, immediate-
ly brought his price back within rea-
son. This trick worked particularly
well on items such as butter—so well,
each knowing exactly what the other
would do—that such items developed
immunity to the slasher’s pencil.

“Discussion among chain executives
showed that others had had similar
experiences; that the product must
have an extremely powerful appeal for
the customer or she must be an un-
usually good judge of its quality, for
it to survive an ‘extensive price slash.
When cuts are too deep, she fears to
buy, thinking goods must be seconds,
or spoiled, or old, and it takes selling
to convince her otherwise. So one
asks: ‘If it takes selling as well as
price cuts to get rid of goods, why not
put the effort on goods that return
profits?’

“There are still some chain execu-
tives who do not see the handwriting
on the wall. They do not see that
with the rapid growth of the chains,
price as the sole claim on customer
loyalty diminishes in effectiveness. New
methods of merchandising must come
if chains are to prosper and not fall
into the endless struggles which wear
nerves and destroy profits. This ap-
peal we make to chain store men who,
like others, have a right to a profit
from their business.

“Make more profit for yourselves
and stop price wars. No one wins, not
even the big fellows. If you don’t be-
lieve us, consider the story we related
of how one of the very large chains
went to another and begged for mercy.
Is our business so organized and con-
ducted that members thereof are re-
duced to this? Let us quote Edward
G. Yonker, of Sanitary Stores, Wash-
ington: ‘We are absolutely opposed to
the idea that the grocer should ever

(Continued on page 31)

October 24, 1928

 

    

 

 

 

 

SCHUST’S LINE
MEANS ==
More Sales
Bigger Turnover
Larger Profits, and
Satisfied Customers
This
Display
Increases
Sales
THE SCHUST COMPANY
“ALL OVER MICHIGAN”
DISTRIBUTING POINTS
one Ser Oe i

 

Don’t Say Bread
— Say

 

HOLSUM

 

 

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

os

Direct carload receivers of

UNIFRUIT BANANAS

SUNKIST - FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

 

 

 

4
:

 

 

 

 

1928

October 24,

 

MICHIGAN TRADESMAN 21

 

MEAT DEALER

Uncertainty of Wholesale Meat Prices.

Last week produced one of the most
erratic and demoralizing fresh pork
markets possible to produce in so short
a period. Prices went lower each day
until a virtual panic obtained with no
one knowing what the real market
was or where prices would finally rest.
It is needless to say that thousands of
dollars were lost by those caught in
the jam, with no mercy expected and
little given.

To make matters worse for dealers
in different kinds of meat the lamb
market broke sharply, though the con-
dition was held in check and stabilized
by putting lamb carcasses in freezers.
Some other meats developed declines,
partly in with pork and
lamb, and partly from the general con-
ditions that brought about the slow
movement and lower prices of pork

sympathy

and lamb.

Such a condition as briefly described
could not be expected to last for any
appreciable length of time. Order had
to be brought out of chaos, bringing
into play the best generalship of ex-
While the little histori-
condition in

ecutive heads.
cal resume of last week’s
wholesale markets may prove of in-
terest to consumers it is given more
to show the uncertainty of the meat
business and the that are
brought into it from time to time and
must be absorbed over long
periods. When such chaotic conditions
come all the meat sold does not have
to be sold at the lowest point of the
and many retailers buy early
only to find that they spent consider-
ably more than they would have been
called upon to spend later.

As a matter of fact, the lowest price
paid applies to only a relatively small
part of the total on sale and buyers of
large quantities who waited until the
near close of the market got the most
benefit. Small dealers as a rule did
not receive the benefit of lowest prices
and so were not in a position to sell
at retail as low as some others, but
nearly all bought somewhat lower and
in most cases passed the saving on to

losses

which

week,

consumers.

Meat is a perishable product and
once put on sale it must be sold or
frozen. Moderate quantities of lamb
may be frozen at any time, but unless
the market is lower than frozen lamb
usually sells at the procedure is apt
to be expensive. Consider able of the
lamb frozen in this country is so pre-
served either to take care of trade re-
meat—which trade is
bring

frozen
limited—or to

quiring
relatively order
into a panicky market.

Pork may be frozen in larger quan-
tities to sell to retailers and others, but
unless the price at which it is frozen
to be sold later is lower than unfrozen
pork usually sells for the freezing will
be done at a loss, rather than at a
profit.

In the recent case fresh pork was
on a very high plane and even at the
decline the pork being
frozen was too high to be attractive to
speculators. As a consequence very
little went into the freezers. The mar-
ket on both pork and lamb has found

capable of

itself — figuratively speaking — though
so far on a lower plane than ruled
previous to the break. What the fu-
ture uncertain, but experi-
enced dealers believe the high point

holds is

just passed represents the peak of the
—_—__>+

 

season.
The Beef Tongue Gullet.

We were asked to-day to tell about
the utility to which tongue gullets may
be put. In a way we are glad to do
this, for it shows real economy when
housewives try to utilize this portion
of the When. short
tongues are sought the gullet is only
a very small part of the tongue and
When
are bought there is a

beef tongue.

has little economic importance.
long cut tongues
half pound or so that is not usable as
sliced tongue and other uses must be
found for it unless it is to be thrown
away.

cartilaginous in na-
find little use
and yet some do use it to ad-

Being largely
ture most
fOr it.
vantage.

housewives

Perhaps the most common
use is in making soup. It may be added
bones
the
soup a distinct flavor—due largely to
the smoke that permeated it during the
preparation of the tongue. One house-
wife says that she uses it for hash. We
are not disposed to give this recom-

with ham bones, beef bones or

from other meat and tends to give

mendation a great deal of commenda-
tion, for unless it is ground very
it probably would not meet the taste

fine

However,
valuable elements and may be

of most persons. it possess-
es some
of some value as food.

Packing-house operators do _ not
place much value on tongue gullets and
thousands of thrown

short tongues are

them are away
made. In
finding use for
them at a
thrown away
we mean that they are sold with bones

where
such places anyone
them could low

buy very

figure. When we say
as low as one cent a pound or lower,
virtually them
away as far as any profit is concerned,

which is throwing
considering the cost of handling.
Most delicatessen dealers buy short
cut tongues, because they do not care
to be bothered with the section that
When
manufacturers of smoked tongues re-
move the gullet they do so to meet this

they cannot use for slicing.

delicatessen demand, as*well as a simi-
lar demand on the part of retail meat
dealers. Some trade for beef tongues
seems to look for weight more than the
amount of edible meat they get from
For

and up tongues sell best to wholesalers

the tongue. instance, five pound

and other houses supplying steamships

and other similar services. In order
to make this weight requirement manu-
facturers leave the gullet on—up to
three rings in many cases.

Besides, tongue fat is also left on
very often, ranging from what is a

normal amount in a well trimmed
tongue ta all normally carried by the
tongue from the

The handling and preparation of beef

as removed animal.
tongues is a highly specialized business
and to put the product on the market
in its best form demands expert knowl-
edge of trimming, curing and smoking
after the tongues have been properly
chilled. The quality of the animal is
reflected in the tongue also.

 

 

VINKEMULDER COMPANY

Grand Rapids, Michigan
Distributors Fresh Fruit and Vegetables

“‘Vinke Brand’’ Onions, Potatoes, Sweet Potatoes, Oranges,
Lemons, “Yellow Kid” Bananas, Vegetables, etc.

 

 

 

 

 

 

 

 

 

wel reeatied

GENUINE

GOLDEN FLAKE

THE MOST POPULAR CANDY OF ITS KIND
Now Ready to Ship. Order

20 Lbs. to Case.
Made

PUTNAM FACTORY

NATIONAL CANDY CO., INC.
GR AND R. AP IDS, MICH.

Early.

only by

 

 

 

 

 

 

A SERVICE THAT WILL INCREASE
YOUR SALES

One person out of every four families in the United States has been
benefited through Fleischmann’s Yeast for Health. This means a large
number of your customers eat it.

Do they come to your store to get their daily supply? Here is a chance
to render a service that will bring them back regularly, make them

permanent customers, for all the groceries they need.

FLEISCHMANN’S YEAST

Service

 

 

 

 

LIPTONS

A truly refreshing and de-
licious cup of tea is best

made with Lipton’s.

 

 
  

 

TEA PLANTER
Cevion

al

 

 

 

 

 

Lemons

 

 

 

 

Always Sell

LILY WHITE FLOUR

“‘The Flour the best cooks use.”’

 

Also our high quality specialties

Rowena Yes Ma’am Graham Rowena Pancake Flour
Rowena Golden G. Meal Rowena Buckwheat Compound
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING CO. Grand Rapids, Mich.

ee

 

 

 

 

22

HARDWARE

Michigan Retail Hardware Association.
President—Herman Dignan, Owosse
Vice-Pres.—Warren A. Slack, Bad Axe.
Secretary—A. J. Scott, Marine City.
Treasurer—Wiliam Moore, Detroit.

Suggestions For the Hardware Dealer
in November.

A week hence, November will be
upon us. The wide-awake hardware
cealer should now have his plans made
for the new month.

With the com’ng of weather, the
dealer should corimence to feature his
winter lines. Also, he should be giving
his window trims the seasonable as-
pect expected at this time of the year.

October, as an “in between” month,
was in some respects a rather difficult
period for attractive yet appropriate
display. Colorful effects could be se-
cured by the use of fruits, vegetables
and autumn leaves, but what goods
should be shown was not so well de-
fined. In November, however, the dif-
ficulties of effective display are far
less.

Throughout the year, it is sound
policy for the hardware dealer to make
his windows reflect the season. This
applies, not merely to the goods shown,
but to the timely decorative accessories
which express the season. The goods
themselves do not always carry with
them the seasonable idea.

Thus, a December skate window can
be helped out by decorative accessories.
The skates themselves do not give
“that winter feeling.” That must be
supplied by a suggestion of snow and
ice. a bit of mirror to represent a frozen
pond, a fringe of cotton wool for snow,
and the like. One of the window trim-
mer’s igiportant tasks is to inject into
feeling,

his display this seasonable

which impels the prospect to buy
seasonable goods.

Just as gardeners’ tools in the spring
are helped out by a suggestion of moist
earth and green grass, so skates, cow
ties. horse blankets or whatever else
you show in November will be helped
cut by a hint of ice or snow. These
little artistic touches are hard to con-
trive, vet they make an immense dif-
ference in the effectiveness of your
window trim.

Timely November lines include such
items as horse blankets. cow ties, lum-
bermen’s tools, lanterns, flashlights,
sleigh bells, weather strip. snow shov-
els, skates, snowshoes. toboggans,
sleighs and hockey sticks.

Some seasonable items are often
overlooked in the fall selling campaign.
Take storm windows. It is a rare storm
window that does not emerge from
storage with a cracked or broken pane
or some lost putty. In most cases the
wocedwork will need repainting. Many
a disreputable and inefficient storm
window will be put up this fall be-
cause the local hardware dealer has
omitted, in his window displays and
newspaper advertising, to call atten-
tion to the need of glass, paint and
putty. A lot of these lines could he
sold right now. or in the next few
weeks.

“Get the storm windows in shane for
winter,’ is a timely slovan. intern--t
that slogan by means of a good win-
dow display. You might work in the
always effective element of contrast.

MICHIGAN TRADESMAN

Look up the most disreputable storm
window you can find. Also get, a new
one, with every pane sound, every bit
of putty in place. and paint where paint
is needed. Put the storm windows side
by side in your store window with this
legend:
Winter Is Coming
Are your storm windows like

This? Or This?

A timely
putty and glass, along with step lad-
ders, window cleaners, mops, pails and

display showing paint,

similar housecleaning lines would also
be effective this month. Show cards
could also emphasize certain points:
as, that a house with shabby storm
windows always looks cheap and un-
attractive: and that glass, unless well
fixed in place, is likely to fall out at
any time.

It is not too late to give prominence
to stoves, ranges, oil cookers and heat-
ers. These goods are too often left
to sell themselves. There are still many
people who could, by dint of a little
effort, be induced, even this late,
to replace the obsolete range or heater
with something more up to date. It
will pay you to go after a lot of these
prospects who have been hanging fire.
You are pretty sure to sell a few of
them: and even where you don’t make
sales, the effort you put forth now will
at least pave the way toward sales
next year.

The winter comfort idea can be
worked into an excellent window dis-
play. With the long winter in pros-
pect, customers will prove decidedly
responsive to the idea of making the
house warm and comfortable.

Your window trim doesnt need to
be novel in order to appeal. Indeed,
old-fashicned comfort is perhaps the
most appealing kind you can suggest.
Of course, if you have any novel ideas
to introduce into vour display, so much
the better.

You may think that the number of
articles that can be shown in connec-
tion with a “winter comfort” display
is decidedly small. If that’s your idea,
study your hardware’ stock more
closely.

The list includes ranges, oil, gaso-
line and spirit heaters, different de-
sings of gas fires, weather strip, vari-
ous forms of gas, oil and electric read-
ing lamps, curtain rods, screens, ash
sifters, pokers, coal hods, etc.

For a window trim, a good idea is
to fit up a mantel and grate at one
side of the window. Near this, have
a small table on which show a lamp,
a coffee percolator, and some similar
items. Other articles can be arranged
around this. You might have a gas
fire going in the grate, or merely red
tissue with an electric bulb behind it,
or an electric grate. If a wood fire is
suggested, have a box half filled with
logs. Show all the gear necessary for
the clean and efficient handling of a
grate fire. \ comfortable chair in
front of the grate will enhance the
fect. JTtems of hammered brass, cut
glass, or similar lines you handle can
be introduced. With the aid of cur-
tains and screens, a cosy little room
can be shown; and at night, with the
help of a light in the lamp and an
electric light bulb behind red tissue

in the grate, the window will be ex-
ceptionally effective. This winter com-
fort idea is worth emphasizing.

So much for current display and
selling ideas. While he is progressing
toward the Thanksgiving holiday, for
which a special display is of course
desirable, the hardware dealer should
also be mapping out his program for
the Christmas selling campaign. If he
has not already ordered his Christmas
lines, he should do so. One of the
great secrets of efficient Christmas
selling is to start your Christmas dis-
plays early, and have the goods in
stock to back up your displays. Show
what you have, and show it early.

Even before the merchant displays
his Christmas lines, he should let his
public know that he is going to have
a special and comprehensive stock for

October 24, 1928

Christmas buyers. Suggest that you
plan this season to show some most
appealing novelties. That will stimu-
late curiosity.

It is a good plan to tell customers
that they can have goods put away
for delivery just before the Christmas
holiday, or whenever they are wanted.
“Anything reserved on payment of 2
small deposit” is a good slogan. Many
people would like to buy early but do
nct wish to take the goods home with
them at the time. The merchant, in
order to cater to this early trade, must
not merely provide for putting away
articles, as practically all merchants do
now, but must have the stock to select
from.

With the holiday displays and the
dark days of late autumn and winter
so near, the hardware dealer shou'd

 

office furniture.

7 N. IONIA AVE.

NEW AND USED STORE FIXTURES

Show cases, wall cases, restaurant supplies, scales, cash registers, and

Grand Rapids Store Fixture Co.

N. FREEMAN, Mgr.

Call 67143 or write

 

 

 

 

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars

BROWN &SEHLER

COMPANY

Farm Machinery and Garden Tools

Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

Michigan Hardware Co.

 

 

 

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

 

 

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

THE BEST THREE
AMSTERDAM BROOMS

PRIZE

White fwan

Gold cBond

AMSTERDAM BROOM COMPANY

41-55 Brookside Avenue,

Amsterdam, N. Y.

 

 

 

‘ied

IO

   

a
é

 

 

October 24, 1928

 

MICHIGAN TRADESMAN

23

 

give some thought to his window light-
ing. Proper lighting adds to the ef-
fectiveness of any display; and at the
Christmas season, lighting is all-essen-
tial.

With preparations to be made for
Christmas selling in addition to hand-
ling current demands, the hardware
dealer will find Novembr a busy month.
It must not be forgotten, however, that
the more thoroughly the Christmas
campaign is planned beforehand, the
easier it will be handled when the ac-
tual selling comes, and the bigger busi-
ness the hardware store is likely to do.

During November the hardware
dealer should go over his stock of
skates and hockey sticks to see that
his lines are well assorted. It is a
bad mistake to~ be short on popular
sizes, especially if competing hardware
dealers in your town are wide-awake
and well-stocked to meet all demands.
Toboggans, sleds and. similar items
should also be looked over; for in
these, as in other sporting goods lines,
the average customer does not care
to wait for you to order the goods
when he can get immediate delivery
from your competitor.

So long as there is fine, clear weath-
er it is still possible to push outdoor
paints. Quite often Novmber has two
or three good painting weeks out of the
four. With the rough weather com-
ing, now is the time—and the last
chance — to paint the building that
needs protection. So it will still be
worth while to give your paints a little
prominence, and to take a final shot
at prospects who have been procras-
tinating all season regarding that paint
job.

If the weather turns bad, turn your
attention to interior paint lines. These
are eminently seasonable. Now is the
time for the household to begin bright-
ening up for the holiday season. <A
good window display in November
will drive home the idea “Brighten the
home for Thanksgiving and Christ-
mas.” Varnish, stains, enamels, bronze
and aluminum paint, floor wax, floor
mops and similar lines can be featured
this month in connection with such a
display.

The Thanksgiving display should be
a feature in November. In a Thanks-
giving window, cutlery can often be
made a striking feature. It lends itself
readily to attractive display. Then food
choppers, roasting pans, sauce pans,
pie plates and similar articles associat-
ed with the Thanksgiving dinner can
be shown. You can show your most
modern and attractive range cooking
the Thanksgiving turkey. The Thanks-
giving display should be put on, not
the day before the holiday, but ten
days or a couple of weeks before.

As the month progresses the ordi-
nary lines of stock should gradually
give place to holiday lines; and the
store should be given more and more
of a holiday aspect.

Victor Lauriston.
—_——_.-~>_____
Modern Marriage.

Mr. Newlywed: Darling, did you
sew that button on my coat?

Mrs. Newlywed: No, sweetheart, I
couldn’t find a button, but it’s all right
now. I sewed up the buttonhole.

Neglected Brains.

While more and better brains are ad-
mittedly to be desired, we should also
take better care of those we have so
that they will serve us longer. The
trouble, according to Dr. Frederick
Tilney, professor of neurology at Co-
lumbia, is not that the brain grows old.
“No evidence thus far adduced,’ he
says, “is sufficient to convince us that
there is such a thing as a strictly old
brain.” But there are abuses and dis-
eases which interfere with the func-
tioning of the brain in old age and
which might well receive greater at-
tention.

A single brain institute, liberally sup-
ported and competently managed, de-
clares Dr. Tilney, “would prove an in-
comparably more profitable investment
for civilization than the most powerful
fleet that ever sailed the seas.” He
adds a suggestion which the headquar-
ters of the various political
might file for future reference: “The
political party which will have the
foresight and humanity to introduce
into its platform an article advocating
and supporting the longer and _ better
use of the human brain will offer a

parties

worthy issue to its electorate.”

As corroborating his contention that
no such thing as an old brain is known,
Dr. Tilney referred. without naming
him, to Oliver Wendell Holmes, Asso-
ciate Tustice of the Supreme Court of
the United States, who in his eighty-
seventh year “is still serene in his out-
look and sure in his judgment.” We
grow old mentally because we expect
to do so, but there has been somewhat
of a change in this respect. The age
at which one is more or less expected
to retire from active pursuits has been
rising.

The .brain’s chief enemy is nervous
breakdown. This malady is on the in-
crease. It is fostered by the excessive
demands which are made upon nervous
energy and brain power. Here, as in
our attitude toward old age, we can
do much to improve conditions. The
world has learned how to work. It
will have to learn how to stop working
and give the human machinery suf-
ficient opportunity to rest and. re-
cuperate.

 

See Spring Vogue For Velvet.

Velvet factors here foresee a carry-
ing over of the vogue for transparent
velvet into the Spring season. It will
be strongly stressed in the ensemble,
it is predicted, the trend stressing
printed velvet coats for wear over
printed crepe or chiffon dresses of the
same design. The lightness of the
fabric and the fact that it is a non-
conductor of heat are cited as ad-
vantages even for summer wear. One
leading producer has developed a new
broadtail transparent velvet to be used
for suits, wraps and ensembles.

——_+-2>
Doleful Invitation.

A Florida paper contains the follow-
ing advertisement:

Funeral Directors: Coffins and Cas-
kets—Make Our Store Your Head-
quarters.

————_»

The pessimist gets what he expects.

Dame Fortune insists on _ being
wooed before being won.

 

I. Van Westenbrugge

Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)

Nucoa

KRAFT({) CHEESE

All varieties, bulk and package cheese

*“‘Best Foods”’
Salad Dressings
Fanning’s

Bread and Burter Pickles

Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD

OTHER SPECIALTIES

 

 

 

 

 

CASH REGISTERS — SCALES

NEW AND USED

Expert Repair Service

Remington Cash Register Agency
44 Commerce Ave., S. W. Phone 67791

GRAND RAPIDS, MICH.

 

 

Phone 61366
JOHN L. LYNCH SALES co.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
IRAND RAPIDS. MICHIGAN

 

 

 

 

ASK FOR

KRAFT (GEESE

A Variety for Every Taste

 

 

 

United Detective

Agency, Inc.
Michigan Trust Bldg.
GRAND RAPIDS, MICHIGAN
CIVIL CRIMINAL
and
INDUSTRIAL WORK

Only Bonafide and Legitimate Detective
Work Accepted

 

PHONE—+ 4224 or 4-8528
If No Response Call 2-2588 or 8-6813
Dictagraph and Auto Service
Associated With
SARLES MERCHANTS’ POLICE

 

 

 

 

 

 

COCOA
DROSTE’S CHOCOLATE

Imported Canned Vegetables
Brussel Sprouts and French Beans
HARRY MEYER, Pas wiisner

816-820 Logan St., S. E.
GRAND RAPIDS, MICHIGAN

 

 

Henry Smith
FLORALCo. Inc.

52 Monroe Avenue

GRAND RAPIDS
Phone 9-3281

 

 

 

 

 

Stonehouse Carting Co.

Let us take care of your hauling
troubles.

338 Wealthy St., S. W.
Phone 65664

 

 

 

6 em.

rome ome FF

FRIGIDAIRE

ELECTRIC REFRIGERATING SYTEMS
PRODUCT OF GENERAL MOTORS

cP

  
  

ST

 

 

F.C. MATTHEWS
& CO.

Ill PEARE SE. N. W

Phone 9-3249

 

 

 

 

SUPREME

Try Dutch Tea Rusk with jams or
marmalades for a delicious tea-
time treat. Or combine with fresh
berries for an entirely different
shortcake delight. Serve with
fresh asparagus or grilled mush-
rooms. Simply delicious! At your
grocer’s.

DUTCH TEA RUSK COMPANY

HOLLAND, MICHIGAN

Hist

J. CLAUDE YOUDAN

ATTORNEY AND COUNSELOR
Special attention given creditors proceed-
ings, compositions, receiverships, bank-
ruptcy and corporate matters.

Business Address:
421 Kelsey Office Building,
GRAND RAPIDS, MICHIGAN

  

 

24

HOTEL DEPARTMENT

Trip To New Scenic Area on Grand
Canyon.

Cameron, Arizona, Oct. 19—This
town would not elicit enthusiasm from
any of these de luxe tourists one meets
at the Harvey hotels, but the populace
here thinks it is of some importance
and why not let it go at that, especial-
ly as we do not have to remain here
for the remainder of our natural lives,
and for the time being, while we are
in a tourist camp, are comfortable and
trying to make others feel likewise.

For the past three days we, a party
of four, have been exploring the North
and Northeast rim of Grand Canyon,
and we have enjoyed it greatly. This
is a section of mountain country re-
cently made accessible by motor car—
a section so rugged that hitherto it has
remained practically unknown except
to explorers and geologists, so that
the autoist cannot but experience a
feeling of exultation, especially when
driven out to the very brink of the vast
chasm at a point opposite Cape Soli-
tude.

The new scenic vantage point of the
Grand Canyon is the junction of the
Little Colorado with the Colorado
River. It is located at the very foot
of the far-famed Marble Gorge, while
to the Southward a mighty stretch of
river opens up for the awe-stricken
spectator, with Zuni Point, on the
South rim of Grand Canyon, visible
thirty miles away in an air line.

The getting here from Los Angeles,
a distance of nearly 600 miles, was no
job for a kindergarten class. Thrilling
panoramas of mountain and desert, the
sweet, bracing air of a highland valley,
shadowy groves of sycamores and live
oaks, then a climb to glorious heights
offering inspiring views—these are
some of the joys of a journey of this
character.

In 1916 a handful of Los Angeles
citizens, co-operating with a like num-
ber of Utah residents, headed by their
governor, decided that it was high
time a passable highway should be
opened up between Los Angeles and
Salt Lake City. This was about the
time the opening of the grand high-
way between the City of the Angels
and San Francisco was effected. It is
the result of active co-operation be-
tween three states—California, Nevada
and Utah—but it has worked out nice-
ly, and while there is now an excellent
highway, paved much of the way, be-
tween the two terminals, recent ad-
ditions connecting Zion, on the main
highway with Grand Canyon, though
still in the constructive sense, make it
feasible for careful motorists to
negotiate the Canyon in two days’
careful driving.

The new motoring objective is on
an unnamed promontory on the North
side of the Little Colorado River and
on the East rim of Grand Canyon at
this point, for through Marble Gorge
and on down stream for some miles the
river runs in a more or less Southerly
direction, whence it swings Westward
through Granite Gorge. On the op-
posite, or Southerly bank of the Little
Colorado, that bold promontory, Cape
Solitude, juts out in a forbidding man-
ner, while directly West of the junc-
tion of the two rivers Chua Butte
raises its lofty crown in sharp relief.

From the standpoint of elevation
there are more impressive heights
above the mighty Colorado than the
newly found sightseers’ vantage point,
as the motoring objective is but 3,000
feet above the river. However, not
unlike most portions of Grand Can-
yon the rise from the river is most
direct and as one peers out into the
depths the Colorado almost

 

 

 

seems

straight below. As a matter ot fact.
though, the edgé of the promontory is
about the same distance back from the
center line of the river as it is above
the level of the water.

As the spectator gazes in a more

MICHIGAN TRADESMAN

Southerly direction along the course of
the river, his view is confined by Cape
Solitude on the left and Chuar Butte
on the right, yet this apparently nar-
row gap, at the bottom of which the
giant of the Pacific Southwest surges
its mighty floods or quietly flows
around the sandbars at low water, is
a mile and a half wide at the top. To
the extreme left the gorge of the Little
Colorado issues from the Painted
Desert, yet the stream is not visible
from our viewpoint until its actual
junction with the parent river, though
at nearby points which may be reach-
ed by the automobile, some of the
smaller rivers may be seen.

The new scenic point is reached
through Cameron, the gateway to the
Painted Desert region of Northern
Arizona. Cameron, situated in Jan
Easterly direction from El Tovar, the
railroad point at Grand Canyon, some
sixty miles away, and about the same
distance from Flagstaff, on the Santa
Fe trail. as well as the railroad by that
name, is more accessible from the
South, but when one is in an exploring
mood he wants to explore, and I will
say you get it here, as well as pay top-
notch prices for gasoline—45 cents, if
my memory serves me right. he
route to the junction of the two rivers
has been known to the Indian traders
in this region for some time, but not
many years ago a trip to this scenic
area called for a long and _ tedious
journey by horseback or pack outfit.
But recently traders in the region have
taken friends with them on picnic
jaunts to the commanding position
above the Colorado, and now the tem-
porary “hunt and pick” route has de-
veloped into a more or less defined
road and may be traversed by any
motorist without difficulty.

During a stay of several days in the
Painted Desert district, with Cameron
as our base of operations, we visited
mapy points of interest and were for-
tunate in viewing the celebrated snake
dance which is held occasionally at
some Hopi village.

The day’s program begins with a
sing-song for the sick in the forenoon,
while in the afternoon a mud dance is
staged. In the evening the principal
event, the squaw dance, takes place
and the weird chanting of the singers
drones on into the early hours of the
morning. There was something ex-
ceedingly primitive about the proceed-
ings, while the sing-songs, though not
in any sense savage, were fascinatingly
weird. The whole affair is in reality
staged for the sick to drive the evil
spirits away. Near Cameron an old
Navajo squaw lay at death’s door, yet
had she died before the ceremonies de-
signed to restore her to health the
Cameron festival would have been
eliminated and the Navajos hurriedly
broken camp. One of the unusual fea-
tures of Navajo life is the fear with
which these Indians regard the dead.
That is why they are to-day the no-
madic people as of old, for, unlike the
Hopis, they will not construct perman-
ent homes, building only huts which
they may abandon with but little re-
gret should a member of the family
die therein. And never, once such a
hut, or “hogan,’ is cursed with a
death, will Navajos take up their abode
in it again.

A most wonderful day was. spent
at the junction of the Little Colorado
and Colorado Rivers and our departure
was made with much regret, for the
sectiog is one of utmost beauty and as
yet is entirely unspoiled by excessive
tourist traffic. To the motorist the
thrills are those usually reserved for
the explorer, yet of hazard there is
none.

When we started on this trip we had
two objectives, Lake Arrowhead and
Grand Canyon, but our leader having
absorbed easily acquired information
from reading some of Mayne Reid’s
literary offerings, was overtaken by
the scout and trapper notion and we

October 24, 1928

 

 

Luxurious
Comfort,

Appetizing
Meals,

Reasonable
Rates,

and Finest Mineral Bath Department
in the country, are just a few of the
reasons for the popularity of West
Michigan’s finest hotel.

 

We invite the patronage of business
men and pleasure-seekers.

Hotel Whitcomb
and Mineral Baths

St. Joseph, Michigan

 

 

 

PARK-AMERICAN

HOTEL
KALAMAZOO
A First Class Tourist and
Commercial Hotel

Also Tea Room, Golf Course and
Riding Academy located on U.S.
No. 12 West operated in connec-
tion with Hotel.

ERNEST McLEAN
Manager

 

 

 

 

 

Park Place Hotel

Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

Ww. O. HOLDEN, Mgr.

 

 

“We are always mindful of
our responsibility to the pub-

lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

 

CHARLES RENNER
HOTELS

Four Flags Hotel, Niles, Michigan, in
the picturesque St. Joseph Valley.

Mishawaka Hotel, Mishawaka, Indiana

Edgewater Club Hotel, St. Joseph,
Michigan, open from May to October.
All of these hotels are maintained on

the high standard established by Mr.
Renner.

 

 

HOTEL

CHIPPEWA

HENRY M. NELSON, Manager
European Plan
MANISTEE, MICH.
Up-to-date Hotel with all Modern
Conveniences—Hlevator, Etc.
150 Outside Rooms
Dining Room Service
Hot and Cold Running Water and
Telephone in every Room.
$1.50 and up
60 Rooms with Bath $2.50 and $3

 

 

 

 

 

    
    
 

kates

’ Grate :

Warm Friend Tavern
Holland, Mich.
Is truly a friend to all travelers. All
room and meal rates very reasonable.

Free private parking space.

E. L. LELAND, Mer.

 

re nO
et a AIT

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.50 up.

E. S. RICHARDSON, Proprietor

 

WESTERN HOTEL

BIG RAPIDS, MICH.
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well venti.
lated. A good place to stop. Amer-
ican plan. Rates reasonable.
WILL F. JENKINS, Manager

 

 

 

 

 

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000,000 Investment.
°50 Rooms—150 Rooms with Private
Bath.
turopean $1.50 and up per Day.

KESTAURANT AND GRILL—
cafeteria, Quick Service, Popular
brices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

 

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD-
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

 

———

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates
Under the Direction of the
Continental-Leland Corp.

GrorcE L. CROCKER,
Manager.

 

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon ete Michigan

 

 

Columbia Hotel
KALAMAZOO

Good Place To Tie To

 

 

 

ait sca tas

 

 

 

eh ea te

 

 

October 24, 1928

acquiesced, rather than be left to walk
back home. But he certainly gave us
a run for our money and we have no
regrets even that 45 cent gas doesn’t
feaze us.

Nevada has built an excellent road
from Mesquite to Jean. From this
latter place to the California state line,
near Nipton, the road is well miaim-
tained, but not surfaced. The Calitor-
nia end, from Los Angeles to Daggett,
is paved, but from Daggett to Nipton
dry lake, | have my doubts of its avail-
ability when the rainy season sets in.

A special appropriation measure was
passed last winter making possible the
construction, now under way, of a tun-
nel through the East wall of Zion
Canyon to the Upper levels of Zion
National Park, a part of which pro-
gram is to connect it as a link of the
Utah state highway system. But this
new route to Grand Canyon is bound
to prove popular.in that one will be
enabled to visit the Northern and
Eastern rim of same without the round
about route via Needles and Williams,
a section of the country to be avoided
in dry and hot weather.

One can write page after page of
the scenic beauties of California to be
seen, you might say, within a radius
of an hour’s travel from Los Angeles.
If you-are willing to venture for two
hours, you have a trip from Mt. Baldy
or an opportunity to visit Cajon (called
Cahoon) Pass, which by a devious path
brings you to Los Angeles county play-
ground, of which I will have some-
thing to say in the future. Also a two
hours’ trip will bring you to Madame
Modieska’s beautiful mountain home,
now used as a clubhouse.

A youth at Santa Ana who stole an
automobile has been ordered by the
judge to attend church once a week
for the next three years. Quite likely
he is one of those smart young chaps
who will look upon this as a severe
punishment. While he is listening to
the sermon he is, at least, saving gas-
oline. Now if all traffic violators could
be sentenced to church the pastors
would think a revival boom was on
and they would no longer consider it
necessary to dabble in politics.

The other Sunday a friend of mine
invited me to join with him in divine
worship. Agreeing with him I sug-
gested that we look over the list of
offerings by the different denomina-
tions, which we did. We thought may-
be we could find where some preach-
er would talk in an inspirational way
about the Golden Rule or the inherit-
ance of the meek. It is quite likely
that sermons in this spirit were spoken
but we couldn’t find much about them
in the paper. Mostly the preachers
seemed to be talking about politics and
crime. Of course, there isn’t so much
difference between the two, but it
shocked one to think how readily the
modern preacher can flit from the vot-
ing booth to the police court. For in-
stance, we noticed that one orator
would speak on “Where Religion and
Politics Meet.” We didn’t have sense
enough to go there or we might have
learned something to our advantage,
for the remainder of them were less
academic. Here were some of them:
“Dare we elect a Catholic president?”
“Ts civilization doomed?” “Shall we
replace the Red, White and Blue with
the yellow and black?” “Does Smith’s
record encourage hope?” and so down
the line—a dozen sermons all more or
less political. We discovered some-
thing on another page, far removed
from the church bulletins, reading like
this: “How beautiful on the mountains
are the feet of Him that bringeth good
tidings; that publisheth peace.” So
we hied away to the mountains.

 

 

The mayor of that New York town
who charged the Jewish people with
killing a lost child for “blood rituals”
should be forced to resign, and he

MICHIGAN TRADESMAN

should spend his immediate future in
educating himself. As, for instance,
he could find out that the earth is not
a flat table but a round ball, that
thunder is not caused by dwarfs roll-
ing tenpins in the sky, and that the

moon is not really made of green
cheese. Compared with his pipe dream
about “blood rituals,’ these other

theories are quite sane and believable.

The prohibition commissioner indi-
cates an intention to abandon the use
of what are knawn as “stool pigeons”
in procuring evidence in liquor cases.
It seems that not only is public senti-
ment opposed to this class of workers,
but the department is confronted with
the impossibility of obtaining reliable
and responsible servitors in _ this
capacity. The exact facts are, as stated
to me by a friend of mine, a judge,
who regards them as_ skunks, that
right minded jurors will not listen to
this class of evidence, or, if compelled
to do so, will retaliate by bringing in
contrary verdicts.

The railroads interested in Califor-
nia traffic are asking for a revision of
freight rates on fruit shipments, and,
as usual, it is “upwards.” Now this
is one of the drawbacks which Califor-
nia has to face—oppression by the
shipping interests. I have the word
of an old friend who came here twenty
odd years ago, went into the raising
of citrus fruits very extensively, amass-
ine a competence in so doing. For the
past ten years, however, his efforts
have not been fraught with any per-
ceptible degree of success, and he gave
me as his reasons: First, overproduc-
tion: second, excessive rail tariffs. The
growers are absolutely at the mercy
of the transportation companies and,
as has been customary, their charges
are always as much as the traffic will
bear. There is, for instance, a market
for orange juice in the East, but the
freight charge is 40 cents per gallon,
added to cost of packages which will
increase the price 10 cents or to 50
cents per gallon. This leaves abso-
lutely nothing for the producer at this
end or the seller at the other. Orange
juice as a shipping commodity was
suggested in view of the excessive
rates on raw fruit, eliminating the pulp
and rinds, but the railroads saw the
point almost as soon as the shipper,
the Interstate Commerce Commission
was “rushed” and a high rate was im-
mediately placed on the newer com-
modity. Just at present, due to dis-
aster in Florida, there is an advancing
market on grape fruit, but California
raises but a nominal quantity of this
commodity, hence has little interest in
the prices secured, but when it comes
to lemons—that yet is something else.
There is no longer a paying market
for lemons, and while the enormous
crops of same have and are still being
converted into citric acids and other
chemicals, the man with a lemon ranch,
possesses a liability rather than an
asset. Essentially, just at present, at
least, profits are only to be found in
exploiting real estate. While there is
no particular boom apparent, real es-
tate men work overtime to sell some-
thing. Everywhere I hear anathemas
cast against the railroad companies
which, seemingly at least, are doing
their mightiest to throttle the laver of
the golden eggs. Even local railroad
authorities admit that rates are too
high. They show you, however, where
rates have been reduced between
California points and Arizona and New
Mexico, as well as vice versa, but admit
that shipments between these points
are negligible, being confined to citrus
fruits, which are produced at both
terminals.

The old saying that “good things
come in small bundles” seems to have
a special application to the small
ovsters found on the Pacific Coast.
They are a tiny edition of the Eastern

 

oster, never more than an inch and a
quarter long, and running about 200
to the pint. Their delicacy of flavor,
the ease with which they may be pre-
pared and served, and their moderate
cost, make them extremely popular
with all caterers. In this connection
I am reminded of the incident of the
voung lady from Los Angeles who
was entertained in a New York cafe,
who suggested that she was very fond
of oysters and placed an order for 100
New York counts. Her escort co-
incided with her ideas concerning her
fondness for oysters.

In Honolulu it is called a lanai; in
California, a patio. 3ut way down
East several terms are applied to it,
such as front stoop, porch, piazza, etc.,
but it all stands for the same thing, so
that when your friend writes you from
out here about the patio, it is nothing
distinctive of wealth, but just a ver
anda.

The co-operative California growers
of oranges and nuts have certainly
gotten things figured to a fine point.
They used to put their brand on the
outside of their packages: now they
are stamping the brand on each indi-
vidual fruit or nut by machinery. In
the case of the nuts, walnuts, a rubber
stamp and indellible ink provide the
means of their indentification. Where
formerly the orange was wrapped in
printed tissue the growers now ac-
complish the same thing by burning
the brand into the skin of the fruit
with electrically heated discs. But will
not the operation of these elaborate
and expensive machines increase the
cost to the producer? Evidently not.
The walnut growers, now that every
nut carries the association brand, can
dispense with the expensive cartons
which hitherto carried the trade-mark,
and sell their output in bulk without
losing its advertising identitv. When
every association orange is branded,
the unscrupulous dealer can no longer
use the wrapper formerly supplied, for
the purpose of promoting the sale of
infertor fruit. All ef which looks to
me like good merchandising, especially
as there is no increased cost to the
consumer.

R. A. Carson and wife, who for some
years conducted the Allenel Hotel, at
Ann Arbor, but who gave up their
lease on account of change of owner-
ship, are now visiting in Detroit, but
expect to spend the winter in either
Florida or California. I will not be
surprised, however, if they enter the
Michigan hotel field where they fit in
very nicely.

Paul R. Bierer, who has managed
Hotel Fairbairn, Detroit, ever since its
construction some years ago, has been
compelled to resign on account of ill
health, all of which I am sorry to learn
as Mr. Bierer was peculiarly fitted for
the position he was occupying, and
making a good accounting of his
stewardship.

Will H. Rademaker, who was fot
many years room clerk at the Detroit
Norton, married Miss Elizabeth Brink-
man, of that city, last month, and has
the appointment as manager of Hotel
Lewis, in that city. Will is a good
fellow and deserves everything nice
they can hand to him, including matri-
mony.

H. William Klare, vice-president of
the Hotels Statler Co.. Inc., announces
the promotion of J. Henry Pickler, his
assistant, to be resident manager of
the Detroit Statler.

The change will free Klare for his
recently acquired duties as vice-presi-
dent of the Statler chain. While he
will continue as general manager of the
Detroit Statler, and make his home in
Detroit, his expanded duties will call
for considerable traveling.

25

Pickler, who has been assistant man-
ager for some years, went to Detroit
from a long association with Chicago
clubs and hotels, considerable experi-
ence in Berlin, London, Paris, and
three years at the American legation
in Lisbon.

“The new duties assigned me,” said
Mr. Klare, “will necessitate my spend-
ing a portion of my time at the execu-
tive offices of the company in New
York and at our other hotels, but they
will not require the severance of my
civic, business or social connections in
Detroit. [ expect to spend a consider-
able portion of my time in Detroit.”

Klare is vice-president of the Détroit
Board of Commerce and past president
of the Detroit Convention Bureau.

Frank S. Verbeck.

— >> >—_—-—
Four New Readers of the Tradesman.

The following new subscribers have

 

been received during the past week:
B. P. O. E., Grand Rapids.

Chris Ebels, Falmouth.

Dr. John F. Cardwell, Winter Park,
Florida.
Martin Swarthhout, Vestaburg.

er nn
\ failure is a man who is too stub-

born to admit he is wrong.

 

 

“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”

That is why LEADERS of Business
and Society make their head-
quarters at the

PANTLIND
HOTEL

“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -i- Sandwich Shop

 

 

 

 

MORTON
HOTEL

Grand Rapids’ Newest
Hotel

400 Rooms -i- 400 Baths

RATES
$2.50 and up per day.

 

 

 

 

 

CODY HOTEL

GRAND RAPIDS
RATES—$1.50 up without bath.
$2.50 up with bath.

CAFETERIA IN CONNECTION

 

 

 

 

 

 

HOTEL BROWNING
150 Fireproof Rooms
GRAND RAPIDS, Cor. Sheldon & Oakes
Facing Union Depot; Three Blocks Away-

 

 

 

26

MICHIGAN TRADESMAN

 

October 24, 1928

 

DRUGS

Michigan Board of Pharmacy.
President—J. C. Dykema, Grand Rapids.
Vice-Pres.—J. Edward Richardson, D:3-
troit.

Director—Garfield ML.
dusky.

Next Examination Session—Grand Rap-
ids, third Tuesday in November.

Benedict, San-

Michigan State Pharmaceutical
Association.
President—J. M. Ciechanowski, Detroit.

Vice-President—Chas. S. Koon, Mus-
kegon.

Secretary—R. A. Turrell, Croswell.
Treasurer—L. V. Middleton, Grand

Rapids.

Talk With Young Dispenser.
This is an over-the-counter talk by
Harry, an old hand, with his friend
Bob, who has recently been made man-
ager of a small fountain. The question
both

service are discussed and some advice

of promptness personal and in
given.

said Harry,
who was awaiting the arrival of his

“Good morning, Bob,”
friend while he enjoyed a cup of coffee
prepared by one of his assistants.

“Good morning, Harry; you are a
bit early this morning.”

‘Me! Well, I should say not. Form-
ed the habit of being out early when
I was a young fountain manager like
yourself. I tell you, Bob, your busi-
ness life is likely to end much as you
begin it and you are beginning it
Here you have been the man-
this
and you are late.”

“Oh, that

the boss told me to come and go as I

wrong.

ager of fountain only a month

well, Harry, vou know

pleased and there is nothing doing
here early in the morning.”

“Hum! Nothing doing, do you say?
Let me give you a bit of friendly ad-
As manager of this
worth
firm before 10 a. m. than you are all
the rest of the day. Don’t get the bee

into your bonnet that there is nothing

vice young man.

fountain you are more to the

doing until the crowd gets here. Morn-
ing is the time for you to be on the
job seeing that things are ready. When
everything is ready the other men can,
if need be, handle things all right, and
you could be off a couple of hours
without hurting the business, but every
minute you are late you are wasting
somebody's time and

injuring your

own chances of Then con-
sider your example to the other men.
You find it
down for being
late yourself.
tion of
eight.

success.

will others

you are

call
when

hard to
late
Now look at the condi-
fountain for half-past
What's the matter?”

your

sure I don’t know,

don’t

“I am
Things

Harry.
seem to be as far ad-
vanced as they should be.”

“Don’t know, eh! Well, it’s your
Now I'll tell you.
The new chap you hired last week
arrived on the job only about ten min-

business to know.

utes before you did. Ben, here, has
been working like a horse trying to
do two men’s work so that you would
not catch the other fellow. Bob, that
new man is no good. Being late is an
old trick of his.
ager’s habits and gets on the job just
in time not to get caught. When I saw
him coming in late I knew that you
were forming bad habits.

He studies his man-

advice and be
here on time in the morning. I know
that I am a crank on punctuality. I

Take an old timer’s

am always on time and demand it of
others. You know I| have been hand-
these fellows for than a
quarter of a century and they are a
tardy lot.

ling more
Talk about a woman never
being on time. Why, the average jerk-
er of soda has a woman beat a mile.
Before he has been behind the pumps a
month he can't get behind his counter
on time if he doesn’t have to show up
until 2 p. m. He habit
from young

catches the
the other fellow. In my
days, when [ was one of the boys, I
worked at a fountain hiring eight men,
and for a year I was the only man be-
hind the counter when the store open-

ed for business. It was a lesson I
The firm did not appre-
ciate the fact that I was on time, the
knew it and that confirmed
them in their bad habits. Being late is
only a bad habit. Quit it, my boy,
and come on time and make it a rule,
with “no job” as the result for the
man who can’t come on time.
your fountain ready for business as
You have a good

Don’t lose it by such a

never forgot.

others

Have

soon as you can.
chance here.
start. There is a lot of energy wasted
in the world because people come late.
They not only lose their own time;
they hinder the other fellow, too.

“IT tell you,
in every way in running a fountain.
One of the great jobs you will have is
keeping the service here prompt. 1
have known service to be stow—even
a well-manned fountain.

“At every fountain there are people
who are in a hurry. They want to be
served quickly and _ checked
promptly, and they swallow their drink
in a jiffy and want to rush along
about some important business. Just
imagine the feeling of that fellow when
he has stood at the cashier’s window
six minutes to pay a ten-cent check.

30b, promptness pays

out

“Bob, the main thing in the service
problem. as I see it, is to see that the
entire transaction from the the
customer gets to the counter until he
leaves with a pleasant ‘call again’ ring-

time

ing in his ears is one easy movement
free from delay cr frictiou.

“T have known people to make a
great fuss because there was no onc
at the fountain to serve them the in-
stant they arrived and then chat for
five minutes before they began to eat
their fast melting ice cream after they
were served. Inconsistent you say.
True, Bob, customers are not always
consistent, but it’s
render the service.

“While I am on the
promptness, let

your business to
question of
me say that from the
looks of things here I know that you
are not figuring on prompt service.”

“Yes I am, Harry; one of the things
I pride myself on is serving them
quickly when they come in.”

“T have no doubt you look at it in
that way, but I dropped in here one
evening not long ago when you were
out. There was a comfortable crowd.
Several of these stools were unoccu-
pied, but the customer, a woman, gave
her order When the
penser who took the order had _ pre-
pared it he looked for a place to serve
jt where the lady could use a_ stool.
He started for the lower end of the
counter, but that fern was in the way.

standing. dis-

Then he noticed a stool in the center
and started for that, but that big egg
bowl was in the way there. Glancing
farther, he saw a stool at the other end
and told the lady he would serve her
there, but a pile of candy boxes covered
the counter at that spot, so, he handed
the ice cream soda to her and she took
a stool and with her back to the coun-
ter did the best she could.

“Take my advice, boy, and clear this
deck of yours for prompt action. A
thing that blocks your department ac
Send
it all back where it belongs, and these
other things—put where they
will not be in the of customers.

tivities is bad on the business.
them
way
Make promptness possible for as many
The manufacturer
ha-

people as possible.
of this apparatus was
removed everything from the counter.

wise. He

even the draught arms, so as to give
you a clear way for service. Why clut-
ter it with a lot of things foreign to
the business?

“T have worked at many a fountain,
as you know. I have had a hard time
convincing some men that candy they
could not sell at a candy counter was
no advantage to the soda department,
and that the piling of every imaginable
thing on the serving counter was in
reality an injury to the service. If you
soda water business,
If not, put as much
in the way of trimmings on the counter

are out tor the

then cater to it.

as you want to, since the only thing
they hurt is the soda water business.
Don't take my word for it, Bob. Study
the situation a little and see whether
you are really using your counter to
advantage. That woman I saw served
here the other night may come again,
or she may go where there is room for
her soda on the counter in front of the
stool she occupies. Why let anything
remain on the soda counter that hind-
ders prompt service?

“Don’t think I came in here to lec-
ture you, Bob, but you are young in
the game and J want you to succeed,
and after watching your men working
I know that you are not arranging
things to advantage. The
ning when I was watching the men

other eve-

here I saw one man pass two others to
get something he needed to complete
the order he was filling, when the item
should have been within easy access.
When it comes to fruits and syrups
and other small items, each dispenser
should have a full supply within reach
of where he is stationed. Certainly you
it so that all items are
divided between two men and then so
that they seldom have to pass each
other to fill an order. It may take a
little figuring for you get this worked
out, but it will pay because of the
promptness it makes possible in serv-
ing.

“T have seen fountains with six dis-

can arrange

pe nsers where there was only one hot
chocolate urn. Imagine, if you can.
six men giving prompt service from
one urn for such a popular drink. I
notice that you have only one electric
mixer and often I see your dispensers
waiting for their turn. Put in a battery.
Have one for each man, certainly one
for every two. You need another fruit
One is not enough
have. Don’t limit

juice extractor.

for the men you

your equipment to the point where it
keeps people waiting to be served.

“Even when you have the right
equipment and the supplies handy for
each man, promptness can be secured
only through properly trained men.
Train your men to make the equip-
ment furnished serve the people prop-
erly and quickly.

“There is another point to which |
want to call 30D. |
wa: in here the other night after you
had A man and woman came
in: -he man ordered an ice cream soda
and the woman a parfait. While the
dispenser preparing the parfait
son.e of the mixture ran down the out-

your attention,

gone.

was

side of the glass. The dispenser re-

drawing his finger up the
The ice cream soda

nioved it by
side of the glass.
likewise ran over but your man did
not seem to think it worthy of notice
and put the dripping glass in the hold-
er. He was rushing things, but that is
not what I call service.
enough—too quick—for the man did
not take prepare the
correctly. Take those fellows in hand.

It was quick

time to order
Speed them up to the limit of capacity,
but insist that they take time to pre-
that
occasion there was no reason for slop-

pare each order correctly. On
py service, as there was not a large
crowd in the store.

“Put your department shape,
Bob, to give prompt service. That is
the advice I give to both small and
large fountains.

“That brings me back to the point
at which I started, for promptness
begins with punctuality on the part of

into

the dispensers, and if that is to be had
it must be the result of your example.
Well, Bob, |
along, | hope that my advice will help
you make a go of

will have to be running

this opportunity.
Jeing on time is the start of every

success in life.” re. 1 Ward.
ee
Items From the Cloverland of Michi-
gan.

Sault Ste. Marie, Oct. 23—Another
week of rain without snow and still the
good work goes on. In some lines of
business they are marking time, while
the umbrella men and coal dealers are
showing a handsome increase in vol-
ume over last year.

Our police department have added
two additional patrolmen to our pres-
ent efficient number, which will make
the Soo still a safer place in which to
live. The department is not going to
wait until the horse is stolen before
locking the stable, as is usually the
case about this time of the year when
robberies are committed in anicipation
of a hard winter.

The Rothwell Furniture Co., one of
our popular furniture houses, closed its
doors to business last Wednesday, fol-
lowing the appointment of E. S. Royce
as receiver upon the application of cer-
tain creditors. For some months, with
the mail order house opening opposite
the Rothwell Co., the business has
been running at a loss and, rather than
continue, it was decided to liquidate.
The Rothwell Furniture Co. has been
in existence here for the past six years,
succeeding the Raymond Furniture Co.

How fine life seems if we have a
good job and enjoy good health.

Another bull moose visited the locks
last Saturday, coming over the river
from Canada. Scampering over the
lock walls, it ran up and down the
fourth lock embankment and returned
to the Canadian wilderness. There
was a heavy fog on the river at the
time, which may account for the land-

 

 

 

 

 

 

 

October 24, 1928 MICHIGAN TRADESMAN 27
ing in the United States, but he cer- week, where he transacted business. W Ly
tainly decided to get right back to his It is the hope of getting what you HOLESALE DRUG PRICE CURRENT
happv home. Sights like this afford haven't that gives zest to life . : :
added attraction to our visitors when R. E. Schneider, the well-known Prices quoted are nominal, based on market the day of issue.
taking in the sights around the locks. merchant at Grand Marais, is installing Acids Cotton Seed ---_ 1 35@1 50 a Coe @1 44
per : : si : ly eg gy ‘ i C bs 5 @5 25 3enz D2 28
The Standard Oil Company station, a new Frigidaire meat cooler. When  Soric (Powd.)-- 10 @ 20 eo cues Hovet Conia @2 rh
- oe . ° : 2 “ 4 sa ‘ rie Xte eo & 2TOn ~-~--~-—-— aw J ‘ - =
at the corner of Ashmun and Spruce completed, he will have one of the best ake ipbagl > - g = Eucalyptus --__ 1 25@1 50 Buchu -_---_-_-- @2 16
streets, was robbed last week of $100 equipped meat markets in the town. Citric _--------- 53 @ 70 Hemlock, pure_- 2 00@2 2 Cantharides ---- @2 52
during the noon hour, but our police Grand Marais is fast becoming a tour-  Muriatic ~------- 3%@ § Juniper Berries_ 4 50@4 75 Capsicum ------- ose
: he trail. with the resul a : : Poet ee ie FD Nigge 9° @ 15 Juniper Wood _ 1 50@1 75 Catechu -------- @1 44
took up the trail, with the result that ist town, having many natural advan- lic > 15 @ 95 Lard, extra ---. 1 55@1 65 €inchona ..____. @2 16
the robbers were soon apprehended. tages, being located on the shore of Sos ee Tae 3%@ 8 Lard, No. 1 -_-. 1 25@1 40 Colchicum = __-_-- @1 80
They were two youths who were look- | Lake Superior, with Grand Island only  Tartaric __..___. 52 @ 60 a pabaene Flow__ 6 00@6 25 pian bas Dear eae . a a
ing for spending money, They watched —a_ short distance, and many beauty hag ™ ve prot = eo oe @l =
oie the place and when the man in charge — spots in the near vicinity, with Grand Ammonia Winseed, yaw. Dbl. «= @ 86 Gualae @2 28
was servicing a car one of the boys Marais of itself a big attraction. Water, 26 deg.-_ 07 @ 18 Linseed, boiled, bbl. @ 83 hero Ammon._ e be
sneaked in, opened the safe and made illic ;. Tapert Water, 18 deg... 06 @ 15 Linseed, bid less 95@108 (00 Ne os. aa ae
lee | in ol de William G. Tapert. Water 14 deg. 54@ 13. Linseed, raw, less 92@1 05 Todine, Colorless- @1 50
his getaway before the robbery was ere a Gariouate 20° @ 25 Mustard, arifil. oz. @ 35 lvon. Clo = - @t 56
discovered. ne Best Friend the Retailers of Michigan Ghloride (Gran.) 09 @ 30 Neatsfoot ------ 1 25@1 35 Kino ------------ os
High productive efficiency and not Have. Ove, pam ... 400g de Myrt ——_.---- oe ee
hich wages 6 tae chine of bi ee ate os . Poa oe Jlive, Malaga, Nux Vomica -___ @1 80
1igh wages is the cause of high living The following letter recently ap- Balsams yellow Su@ees Coun @5 40
standards ee a. ve ¢ Sonal eee : 7 Opium, Camp @1 44
in i / : peared in the M. S. P. A. Journal of Copaiba -_-_--__ 1 00@1 25 Olive, Malaga, ee Se as ata Pp
The Dixie Inn, at Cedarville, closed pycteoit- Fir (Canada) -. 2 75@3 00 — green eB 2 85@3 25 Opium, Deodorz’d = “
for the season last week. Mr. and Mrs. aroun Fir (Oregon) -- | 65@100 4 Sw 12 00@12 25 en nia
: Pee 2 2 Be bere: Peru aes a Greene. Sweet ofS
Skeels have moved to their camp at remont, June 29--I was interested <0) —-—" 2 o0@2 25 Orisanum, pure- @2 50 :
ie : Te ai i i sadine “Bill Rutherford’s Good Co) tear narss = Origan "1 1 00@1 20 Paints
Eckerman, where they will remain for 1 Teaams a utherford’s Gooc Deon inate ng gag 3 5003 a6
a short time before returning to their !dea” on page twenty-three of the July Barks oly en Sees “"" § 50@5 70 Lead, red dry -- 13% @13%

13 50@14 00 Lead, white dry 134@13%

: Lie hace ne y ear = =©6ontumber of the Journal because that is ae : : sles
home at the Soo. They report a very . ‘ . Cassia (ordinary). 25@ 30 Rose, pure 5) Lead, white oil 134@13%

good tourist business at Cedarville the course I have been following for  Gassia (Saigon) _- 50@ 60 Rosemary Flows 1 25@1 Ochre, yellow bbl @ 2%
during the season just closed. some years. Had the druggists of Sassafras (pw. 60c) @ 50 eo E. 10 seq@10 78 Gubre welew leas SQG
Will Smith has purchased the gro- Michigan been readers of the Michigan Seap Cut (powd.) io eee eee a, Red Venet'n Am. 3%@ 7
‘ S has ee 2 : a i 20@ 30 Sassafras, true 1 75@200 jeq v nE 4@ 8
cery stock of Arthur Knowlton, near Pradesman, published by the Trades- Sassafras, arti'l 75@100 putty ite norte i 8
Eckerman, and will continue the busi- "an Company, Grand Rapids, Mich. Ghacvién Spearmint -...-_ 7 00@7 25 Whiting, bbl __- @ 4%
ness. Mr. Knowlton is moving his and followed the advice along this line, pakek @1 00 aoe —— ; aa & Vhitine 2 514%4@10
a s : ae ee : J @ubeb =. | ee Vany 4022 @7 25 » Pre 2 55@2 7
logging equipment to his new camps they, too, would have been doing the — fish 7777 [ @ & a “WEP 65@. 75 e H. er rep.__ 2 55@2 a
~ . 26 > * a ee ea vogers rep. “ 2W@a (
near Escanaba, where he will also con- Same thing. : Juniper ---------- 10@ 20 Turpentine, bbl. oe oa
duct a store. Mr. E. A. Stowe, editor of the Prickly Ash ---.- @ 1% Turpentine, less 68@ 80
The laundry teaches us to be gen- Tradesman, is the best friend the re- pis ioe oh gaia 6 00@6 25 Miscellaneous
we erous. It will often give the shirt off tailers have. He stands ready at all = . Wintergreen, sweet Acetanalid 57@ 75
one man’s back to another times to take up the battle club in the Licorice ---------- 60@ 65 birch) 2 S00@S 26) Arta ee foe aa
, ‘ . Oe ee) ed Ui Wicosice, pawa. _. 60@ 70 ooo i Bent 7 8 s@ la
‘ho Poe Shekion C £ Beker interests of justice and fairness to the Wintergreen, art 75@100 Alum. powd and
! ee en (o., OF mcKer~ retailer and to my knowledge has spent Worm Seed -_-- 5 50@5 75 SROUnG =.= 09@ 15
man, is enlarging and remodeling the | : Flowers Wormwood __ 20 00@20 25 Bismuth, Subni-
, 1

thousands of dollars in promoting their
Z a: ‘ : : : Arnica — 5 5 (ate Se 2 83@3 08
cause. TI have no financial interest in ne 1 75@1 85 7S

buildings at its camps, where logging (
Chamomile (Ged.) @ 40

 

 

operations will soon begin for the win- ; s : : Borax xtal or

Ht : & this publication but I do feel that we, Chamomile Rom. @ 50 Potassium powdered ____ 05@ 13
A : as retail merchants owe this valuable Sepa : aca . i oo

Anthony Goetz, the well-known mer- > a Bag eat a. a, ; a ee ---- 35@ 40 Cantharides, po. 1 50@2 00
chant at Goetzville, celebrated his 60th ourainast a ae ee eee a eS Gums ie al te ao = a ates 2 72@2 82
. . : : : subscription. Seacia, Ist. =650@ «65 sit aie oan rae OS apsicum, pow'd 62@ = 75
birthday last Sunday. / cea : : : : 4 — = sromide 54@ 7 ‘armi @ KaceR fh
: ay last Sut lay. All of his chil To Mr. Stowe is due the credit of Acacia, 2nd ---- 45@ 60 Bromide Sones a @ i 6Carmine ---- # 90@8 00
dren were with him on the occasion. hisise obtained a folluc irom the Acacia, Sorts _. 20@ 2 Chlorate, grand- 23@ 30 cassia Buds __.. 30@ 35
My Goris is enloying the best of =O. &. : € Acacia, Powdered 35@ 40 Chlorate, powd. > on Gloves .~-------- 40@ 50
health and has taken over the post Postal Department supporting the plan aloes (Barb Pow) 25W 35 _,° Xtal ------- 16@ 25 cnalk Prepared. 14@ 16
ee oh tangs sake a ‘ / ae a aad of a storage charge as referred to. Aloes (Cape Pow) 25@ 3o ieee oo | a a _) Chloroform —.. 4G 66
office in addition to the store. e@ is H bp. Al Aloes (Soc. Pow.) 75W su ndliae ----__---- 4 66W4 89 Chloral Hydrate 1 20@1 50
also supervisor of the township. i . AMON. Nenpnetida 50@ 60 - oe aS 20@ Z Cocaine Soe 12 85@13 50
; ( a a Te Dog 62 75aW1 vv russlate, yellow vo@ = 40 7ocea Butter _. 66 @ 90
igen skin ceall are eh _ be M a a C Camphor | 85@ Y9v akon red _ ,_@ a Corks, list. less 30-10 to
very popular, especialy on leopards. Seely anufacturing Co. Guage — @ co 2 Piate oe : 40-10%
; Nuiiac : He re Copperas _..._.__. +03@ )
Clyde Hewett, of the Hewett Gro- 1862 - - 1928 on pow @l Caner, Maca 4a i0
cery Co., spent last week at the com- Flavoring Extracts — Toilet Goods Kino, powdered_- wl 20 Roots Corrosive Sublm 2 25@2 30

pany’s branch at Marquette. A standard of quality for over 60 years eon OS AL 30@ 35 Cream Tartar _. 35@ 45

 

 

 

 

 

 

 

 

i E SEELY MANUFACTURING CO. Myrrh, powdered @1 35}, ry (ae =eeue bone —_- 40@ 50
James Robertson, of the New Meth- 1900 East Jefferson Detroit Gein. poles) 19 65@19 yz Coo ae a Dextre .. 6@ 15
od laundry, returned from Detroita kk ma Opium, gran. 19 65@19 92 fiecampane, pwd. 25@ 30 Dover's Powder 4 00@4 50
Shellac ---------- 65@ sv Gentian, powd. L 20@ 30 ei an Nos. 10@ 15
wna | ae aa ae Ol 90 Ginger, African, Sneent ones . Z
ragace ‘ Fe qo ‘dere 30@ 35 “psom Salts, Ss. @ 0
N Tragacanth __.. 2 00@2 35 a acc z kkpsom Salts, less 3%@_ 10
N Turpentine -_---- En 4.0 ¢.:. Ergot, powdered __ @4 00
N Ginger, Jamaica, Blake ‘whit 15@ 20
N @ powdered ---- 45@_ 60 Parinaldens de ‘Tk 12%@3
N Insecticides Goldenseal, pow. 7 50@8 00 Golatine oe wea 3
N cpp : : 6 o 0@ 90
N : Ipecac, powd. __ @5 00 Glassware less 55%
N Arsenic OS@ 20 Encovica | __ SG 0 Goo en a
N Blue Vitriol, bbl. @ @ Licoice, pows. HG 4 full case 60%.
N Blue Vitriol, less 094%4@17 Orris, powdered- 30@ 40 Glauber Salts, bbl. @02%
N d d ° oe ee 12@ 26 Poke, powdered. 35@ 40 era a Salts less “—_ 10
N ellebore, Thite Rhubarb, powd -- @1 00 ilue, Brown ---. 20@ 30
N an Stap € Sun Yes powdered _____ 18@ 3@ Rosinwood, powd. @ 50 Glue, Brown Grd 16@ 22
N Insect Powder_. 47%@ 60 Sarsaparilla, Hond. Glue, White -___ 27%@ 35
] N Lead Arsenate Po. 13%@30 ground _-_------ @1 10 on aos grd. 25@ 35
N Lime and Sulphur ee ae a >) aeyCcernG _ 20@ 40
N ° e Sarsaparilla, Mexic. @ 60 yl a a
N Py O8@ 22 Gnaicic oe 5 7 Hous 2 75@ 95
N : Hs 40 : ae
N Now = Display at Grand Rapids Paris Green ---- 24@ 42 Squills powdered wD 80 oC + Ser
N ° ‘13° Tumeric, powd... 20@ 25 lodoform -___-_- 8 00@8 30
Ny s BD @ :
N in Our Own Building Tice ocd.  @1ee «(ad Accel se
N Leaves gee 22. @ 1 50
N face, powdered_ @1 60
N 38-44 Oakes St., Second Floor oe oe Menthol ____-_ ~ § 00@9 00
N 9 Buchu, powdered @1 10 Seeds : a
Ny . Morp! 12 83@
N Sage, Bulk ____-- 23@ 30 Vy @ 35 . ve _---- 12 838@13 98
N . . Sage, % loose __ @ 40 ee Soe ot Somes ——
NN ’ + . _ ae
\ You will find displayed one of the most Se ented.  @ i Aulss Dowderd me «] Nux Venice pow. UG &
N ° A : Senna, Alex. ---. 50@ 175 ce a : ae Face
N = - « “- Conary _..._.... 10@ 16 Pepper, White, pw. 75@ 85
N ~ ° : : ¢
N complete assortments suitable for the Michi Senna, Zinn. bow. 88 3 Ciraway, Bo. io 29@. a0 Pitch, Burgudry= 208 Bp
N : ‘oe UL Cardamon —_____. @3 Quassia —._- __ 12@ 15
N
N gan trade ever shown in both Foreign and : Coriander pow. .40 30@ 25 Quinine, 5 oz. cans @ 59
N D ; li d . . f Oils De 15@ 20 Rochelle Salts -_ 28@ 40
N omestic lines, an we invite your care ul : Kennell . 35@ 50 Sacharine  -___~- 2 60@275
N ‘ A . . Almonds, Bitter, Wias 2 (@ ib Sait Peter —_- 11@ 22
N inspection of this line of seasonable merchan- true .--...--- 7 50@7 75 Flax, ground _. 7@ 15 Seldlitz Mixture 30@ 40
. . i i s 4 ens 5¢
N dise before you place your order elsewhere Artificial". 300@3 25 Hempevr = 'S@ 18 Soap mott cast. '@ 25
N . Almonds, Sweet, Lobelia, powd. —- @160 Soap, white Castile,
a N ane act 1 50@1 80 Mustard, yellow a = Case. @15 00
x Ny ® ° ® Almonds, sweet, Mustard, black... 20 2k Ss rhi Xo sti
: N a + Soap, wl a
\ Actually Seeing Is Believing imitation 1 00@1 25 Poppy. --—--—-—- 15@ 30 Jess, per bar @1 60
; \ Amber, crude. —- ; aot 69 Quince oe 100@1 25 oan Ash _ 3@ 10
N ' Amber, rectifie Ol cad .. #6 6 5a 2...
: N . ° . 5 eA ae oe Soda Bicarbonate 3%@ 10
; N ee Ailsa 1 25@1 50 ‘ c nate 3%,
@ N Sunflower ...... 12@ I e on
N Come Early—Write for Appointments Now ee at ES ce ne oe 02%@_ 08
: N Cana 2 00@2 25 Wor Aant 6 50@7 00 Spirits Camphor | @1 20
. N : Waeeia 4 00@4 25 Sulphur, roll ---- 3%@ 10
3 N H l ° P ki Castor 1 55@1 80 Sulphur, Subl. _. 44%@ 10
i \ Hazeltine G Perkins Drug Company {\ o#*.fi*0-= 1 000i 53 Tinctures re ae
@ : Mtronela —--~-—- si z . Ms wee ‘
N GRAND RAPIDS Michigan MANISTEE @loves 3 00@3 25 Aconite ------.-- @180 Turpentine, Ven. 50@ 75
N Cocoanut —--—- 27%@ 35 Aloes ----------- @156 Vanilla Ex. pure 1 50@2 00
N God Liewr _.... 2 00@2 45 Arnica -----.---- @150 Vanilla Ex. pure 2 25@2 50

VILL LLL Groeten -_ _-.. 2 00@2 25 Acafoetida ------ @2 28 Zinc Sulphate _- 06@ 11

 

MICHIGAN TRADESMAN

 

October 24, 1928

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing

and are intended to be correct at time of going to press.

Prices, however, are

liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues.

———_——_—__——--=—

ADVANCED

Scotch Peas
Canned Pumpkin No. 3
Grandma Washing Powder

 

AMMONIA

Quaker, 24-12 oz. case 2 50
Quaker, 12-32 oz. case 2 25
Bo Peep, 24, sm. case 2 70
Bo Peen 1° ‘lee case 2 25

 

APPLE BUTTER

Quaker, 24-12 oz., doz. 2 25
Quaker, 12-38 oz., doz. 3 35

“AXLE GREASE

sti ee 39
Oi 8a 6 00
10 lb. pails, per doz. 8 50
15 lb. pails, per doz. 11 95
25 lb. pails, per doz. 19 15
BAKING POWDERS
Arctic, 7 oz. tumbler 1 35
Queen Flake, 16 oz., dz 2 25
Royal, 10c, doz. —_-__- 95
Royal, 6 oz., doz. __-_ 2 70
Roval. 12 oz., doz. __ 5 28
Royal 5 ib. — 31 20
Calumet, 4 oz., doz. 95
Calumet, 8 oz., doz. 1 95
Calumet, 16 0z doz. 3 35

doz. 12 75
doz. 19 00

Calumet. 5 Ib..
Calumet, 10 Ib..

Rumford, 10c, per doz. 95
Rumford, 8 oz., doz. 1 85
Rumford, 12 oz.. doz. 2 40
Rumford, 5 Ib.. doz. 12 50
K. C. Brand

Per case
10c size, 4 Gor. —_____ 37
6c size, 4 doz —_____- 5 50
inn give & doz. _._... 7 2
ce gice, t doz. _.____ 9 _20
Bec size, = Goe. 8 SO
B0c sive, 1 doz. ...___ 6 BS
10 Ib. size, % doz. ---- 6 75

BLUING
JENNINGS

The Oriainal

Condensed

 

Am. 5011,36-1 0z.. cart. 1 00

Quaker, 1% oz., Non-
freeze, dozen __---- 85

Boy Blue. 36s. per cs. 2 70

BEANS and PEAS
100 lb. bag
Brown Swedish Beans 9 00
Pinto Beans 9 50

 

Red Kidney Beans -_ 9 50
White Hand P. Beans 9 59
Cal. Lima Beans ---- 12 00
Black Eve Beans -- 8 50
Split Peas, Yellow -- g 00
Split Peas, Green -- 8 50
seotch Peas : 6 5O
BURNERS

Queen Ann, No. 1 and

. toe 35
White Flame, No. l

aad © aoe. 2 25

BOTTLE CAPS
Single Lacquor, 1 gross
pkg.. per gross ---- 16
Dbl gross
pke..

Lacquor, 1
per gross

BREAKFAST FOODS

16%

Kellogg’s Brands.

Corn Flakes, No. 136 2 85
Corn Flakes, No. 124 2 25
Corn Flakes. No. 102 2 0f
Pep. No. 224 -------- 2 70
Pep. No. 202 -------- 2 00

 

|

Light

DECLINED

Hogs

 

 

=
Krumbles, No. 424 -_- 2 70
Bran Fiakes, No. 624 2 2a
Bran Flakes, No. 602 1 50
kice hrispies, 6 oz. -. 2 70
{ice Krispies, 1 oz. ,. 1 50
Katfe Hag, 12 1-lb.
mine 2 73

All Bran, 16 02. _.._- 2 2
All Bran, 10 oz. 2 70
All Bran. % oe. —_. 2 08

Post Brands.
Grape-Nuts, 24s —---_-
Grape-Nuts, 100s
Instant Postum, No. 8
instant Postum, No. 10
kostum Cereal, No. 0

DS pry Peres
te

Post Toasties. 36s -- ‘
Post Toasties, 24s —_ 2 85
Post's Bran, 21s ..- 70
Pils Bran, izs —.-__-_ 1 30

toman Meal, 12-2 lb._
Cream Wheat, 18
Cream Barley, 18 ~---
Ralston Food, 18
Maple Flakes, 24
Rainbow Corn Fla., 3

Silver Flake Oats, 18s
Silver Flake Oats, 12s
90 lb. Jute Bulk Oats,

'
'
'
'
bo BO by om CO Oe
ov
°

he 3 30
Raiston New Oata, 24 2 70
Zalston New Oata, 12 2 70
Shred. Wheat Bis., 36s 3 85
Shred. Wheat Bis., 72s 1 55
Triecit, 2a 1 75
Wheatena, 18s —___-.__ 3 70

BROOMS
Jewell, doz. .--..----- 5 26

Standard Parlor, 23 Ib. 8 25
Fancy Parlor, 23 Ib.-- 9 25
Ex. Fancy Parlor 25 lb. 9 75
Ex. Fcy. Parlor 26 Ib. 10 00

Sy aa & oP
Whisk, No. 3 --------- 2 76
BRUSHES
Scrub
Solid Back, 8 in. ---- ) 50
Solid Back, 1 in. ---- 1 15
Pointed Ends -------- { 26
Stove
choker 1 80
No ee 2 00
Peerless —------------ 2 60
Shoe
No 42 2. 2 25
No 2 3 00
BUTTER COLOR
Dandelion _.-------- -- 3 85
CANDLES

Electric Light, 40 Ibs. 12.1

Plumber, 40 Ibs. ----- 8
Paraffine, 68 -------- 14%
Paraffine, 128 _.------ 14%
Wiese 40

Tudor, 6s, per box -. 30

CANNED FRUIT
Apples, No. 10
Apple Sauce, No. :
Apricots, No. 2% 3 40@3 90
Apricots, No. 10 8 50@11 00
Blackberries, No. 10 7 50
Blueberries, No. 10 _- 13 00
Cherries, No. 2 3 20
Cherries, No. 2% ---- 4 00
Cherries, No. 10 --. 13 00
Cherries, No. 10 —--- 12 50
Peaches, No. 10 Mich. 3 75
Peaches, No. 2% Mich 2 20
Peaches, 2% Cal. 2 25@2 60

Peaches, 10, Cal. ---- 8 50
Pineapple, 1 sli. ---— 1 35
Pineapple, 2 sii. _____ 2 45
P’anpie, 2 br. sl ---- 2 25
P’apple, 2 br. sl. ---- 2 40
P’apple, 2%, sii. ----- 3 00
Papple, 2. cru. —--- 2 60
Pineapple, 10 crushed 9 00
Pease, No. 2 ......-- 3 00
Dongs Wo. 2% 3 16

Raspberries, No. 2 blk 3 25

Raspb’s. Red. No. 10 11 50
Raspb’s Black,

ms. 18. -15 00
Rhubarb, No. 10 ----- 4 75
Strawberries, No. 2 _- 3 25
Strawb’s. No. 10 _.-- 11 00

CANNED FISH
Mam Ch'der, 19% oz
Ciam Ch.. No. 2 _

Clams. Steamed. No 1
Clams. Mineed, No. %
Finnan Haddite, 10 oz.
Clam Bouillon, 7 0z.-
Chicken Haddie. No. 1
Fish Flakes,

mH pe PV esto OTS a
»
°

small -.

Cod Fish Cake, 10 oz. 1 35
Cove Oysters, 5 oz. —
Lobster, No. \%, Star 2
Shrimp, 1, wet --... 2
Sard’s, % Oil, Key -. 6
Sara's, % O1, Rey _. 8 76
Sardines, %4 Oil, k’less 5
salmon, Red Alaska 3
Salmon, Med. Alaska 2
Salmon, Pink Alaska 2
Sardines, Im. %, ea. 10@28

Sardines, Im., 4%, ea. 25
Sardines, Cal. _. 1 35@2 25
Tuna, %, Curtis , doz. 4 00
Tuna, %s, Curtis, doz. 2 20
Tuna, % Blue Fin -. 2 25
Tuna, 1s, Curtis, doz. 7 00

CANNED MEAT
Bacon, Med. Beechnut
Bacon, Lge. Beechnut
Beef, No. 1, Corned __
Beef, No. 1, Roast -...
Beef, No. 24%, Qua. sli.
Beef, 3% oz. Qua. sli.
Beef, No. 1, B'nut, sli.
Beefsteak & Onions, s
Chit on (n., is. ..
Deviled Ham, %s -_-
Deviled Ham, %s
Hamburg Steak &

©2 BO Co DO 8s 08 OF
ho
or

Onions, No; 1 _.... 3 16
Potted Beef, 4 oz. -.. 1 10
Potted Meat, 4 Libby 50

Potted Meat, % Libby 92%
Potted Meat, % Qua. 90
Potted Ham, Gen. % 1 865
Vienna Saus., No. & 1 45
Vienna Sausage, Qua. 9%5
Veal Loaf, Medium  -. 2 25

Baked Beans

Camppells __.._ 1 15
Ouaker, 18 oz. 1 05
Fremont, No. 2 _--... 1.26
Snider, No. 1 ....--... 95
amider, No. 2 20 1 25
Van Camp, small -_.. 90

Van Camp, med.

CANNED VEGETABLES.
Asparagus.

No. 1, Green tips -. 3 75
No. 2%, Large Green 4 50
W. Beans, cut 2 1 65@1 75
W. Beans, 10 _......_ 7 5D
Green Beans, 2s 1 65@2 25
Green Beans, 10s __ @7 50
L. Beans, 2 gr. 1 35@2 65
Lima Beans, 2s,Soaked 1 15
Red Kid, No. 2 1

Beets, No. 2, wh. 1 75@2 40
Beets, No. 2, cut 1 10@1 26
Beets, No. 3, cut -..- 1 60
Corn, No. 2, stam. . 1 10
Corn, Ex. stan. No. 2 1 25
Corn, No, 2, Fan. 1 80@2 36
Corn, No. 10 -. 8 00@10 75

Hominy, No .3 1 00@1 15
Okra, No. 2, whole .. 2 15
Okra, No. 2. cut _._... 9 76
Mushrooms, Hotels -- 30

Mushrooms, Choice, 8 oz. 35
Mushrooms, Sur Extra 60
Peas, No. 2, E. J. __-- 1 66
Peas, No. 2, Sif
June
Peas, No.
EK. J

Fine, French 26
No. 3 1 45@1 60
Pumpkin, No. 10 5 00@5 50
Pimentos, %, each 12@i4
Pimentoes, %. each __ 27
Sw’t Potatoes. No. 2% 2 25
Sauerkraut, No.3 1 45@1 75
Succotash, No. 2 1 65@2 60
Succotash. No. 2, glass 2 80
Spinach, No. 1 1

Spnach, No. 2.-
Spinach, No. 3_. 2 25@2 60
Spirech, No. 10. 6 50@7 00
Tomatoes, No. 2 1 20@1 30
Tomatoes, No. 3, 1 $6@2 26
Tomatoes, No. 10 7 00@7 50

Peas, Ex.
Pumpkin,

CATSUP.,
Beech-Nut. small —__-
Lily of Valley. 14 oz...
lily of Valley, % pint
Paramount, 24, 8s
Paramount, 24, 16s
Sniders, 8 oz. -
Sniders, 16 oz.
Quaker, 8 oz. -
Quaker, 10 oz.
Quaker, 14 oz. ___.__.
Quaker, Gallon Glass 11 00
Quaker, Gallon Tin _. 7 50

'
'
'
!
'
'
4

'
'

fk ek et DD END et et OS
noc
ow

CHILI SAUCE
Snider, 16 om ........- 3 30
Snider, 8 of. —........ -- 2 30
Lilly Valley, 8 oz. .. 2 25
Lilly Valley. 14 oz. -. 3 26

OYSTER COCKTAIL.

Sniders, 16 oz. ~_----. —- 3 30
Sniders, 8 oz. -..-.-- 2 30
CHEESE.
Ronquetort ee

Kraft, small items 1 65
Kraft, American  .. 1 65
Chili, small tins -. 1 66
Pimento, small tins 1 65
Roquefort, sm, tins 2 25
Camembert, sm. tins 3 26

Calsite Farm Daisy -. 28
Wisconsin Fiat _.. 27
Now York June _._..- 33
Sap Saeo —_.2> 2. 40
Hrick oo oe
CHEWING GUM.
Adams Black Jack ---- 65
Adams Bloodberry ---- 65
Adams Dentyne __------ 66
Adams Calif. Fruit ---- 6o
Adama Sen Sen -____---- RE
Beeman’s Pepsin --.--- 65

Beechnut Wintergreen_
Beechnut Peppermint -
Beechnut Spearmint ---
Doublemint
Peppermint, Wrigleys -- 65
Spearmint, Wregileys __ 65

Juicy frat ... 65
Wrigley’s P-K -------- 66
Oe 65
Teepe 2. 65
CLEANER

Holland Cleaner
Mfd. by Dutch Boy Co.
BO th cane 5 30

 

Droste’s Dutch, 1 lb._- 8 50

Droste’s Dutch, % Ib. 4 50
Droste’s Dutch, % Ib. 2 36
Droste’s Dutch, 5 lb. 60
Chocolate Apples ---. 4 60
Pastelles, No. 1 -----12 60
Pastelles, % Ib. ~----- 6 60
Pains De Cafe  _---- __ 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles —------ 2 15
1 Ib. Rose Tin Bon

See 2 —1s5 00
7 oz. Rose Tin Bon

Bone 9 00

13 oz. Creme De —

12 oz. Rosaces __----10 80
1% Ib. Rosaces __---. 7 80
% Ib. Pastelles —.---- 3 40
Langues De Chats .. 4 80
CHOCOLATE.
Baker, Caracas, %8 ---- 37
Baker, Caracas, 4s ---- 35
COCOANUT
Dunham's
15 Ib. case, %s and %s 48
15 Ib. case, %8 —-.--.--- 47
15 Ib. case, %8 -------- 46
CLOTHES LINE.
Hemp, 50 ft. _.__ 2 00@2 26
Twisted Cotton,
of 50@4 00
Braided, 50 ft. ---.-.. 2 25
Sash Cord _... 3 50@4 00

 

HUME GROCER CO.

ROASTERS
MUSKCGOR, MICE

 

“COFFEE ROASTED
1 Ib. Package

Metenss, 6
Peerty oo 25
Dnater. 3 42
Negra 662 es 40
Morton House ------ 49
Bane 2 37
Royel Chib -._..-.--- 41

McLaughlin's Kept-Fresh

    

CQ

Nat. Brands

Gro.
Lighthouse, 1 lb. tins__ 49

Co.

Pathfinder, 1 Ib. tins_. 45
Table Talk, 1 Ib. cart. 48
Square Deal, 1 Ib. car. 39%
Above brands are packed
in both 30 and 50 lb. cases.
Coffee Extracts

M. Y.. per 100 _...... 12
Frank's 50 pkgs. -- 4 26
Hummel’s 60 1 Ib. 10%

CONDENSED MILK

Leader, 4 doz. -.-.__ 00
Kapie, 4 doz = 2... 9 00
MILK COMPOUND
Hebe, Tall, 4 doz. —-_ 4 50
Hebe, Baby. 8 do. -. 4 40
Carolene, Tall, 4 doz.3 80
Carolene, Baby ------ 3 50

EVAPORATED MILK
Quaker, Tall, 4 doz.__ 4 75
Quaker, Baby, 8 doz.
Quaker, Gallon, % doz.
Carnation, Tall, 4 doz.
Carnation, Baby, 8 dz.
Oatman’s Dundee, Tall
Oatman’'s D'dee, Baby
Mivery Day, Tall __._-

very Day. Baby ___. 70
Pet. Tar 10
Pet, Gaby, 8 oz. -____. 00
Borden's Tat 10

CUO OUST me CCT OT OT > >
oS
oS

Borden's Baby —-.—-__

CIGARS
G. J. Johnson's Brand
aa Johnson Cigar,
c

Airedale 2. 35 00
Havana Sweets --.. 35 00
Hemeter Champion -- 37 50
Canadian Club --_---- 35 00
Rose O Cuba, Slims 387 50
Littis Tom —..._._.__ 37 50

Tom Moore Monarch 75 00
Tom Moore Panetris 65 00
T. Moore Longfellow 95 00
Webster Cadillac _._._ 75 00
Webster Astor Foil_. 75 00
Webster Knickbocker 95 00
Webster Albany Foil 95 00

Bering Apollos -... 95 00
Bering Palmitas -. 116 00
Bering Diplomatica 115 00

Bering Delioses ___. 120 06
Bering Favorita .__. 135 00

Bering Albas ...... 150 00
CONFECTIONERY

Stick Candy Pails

Stangara 200 16

Pure Sugar Sticks 600s 4 00

Big Stick, 20 lb. case 18
Mixed Candy
Kindergarten  ---._--- i. ae
tpager 14
~ 1 0. 2. es ae
French Creams --..---- 16
Paris Creams ......___.. 17
Crecere. .. 11
Fancy Chocolates

5 lb. Boxes

Bittersweets, Ass’ted 1 76
Choc Marshmallow Dp 1 70
Milk Chocolate A A 1 76
Nibble Sticks -.._..__ 1 8
Chocolate Nut Rolls — 1 85
Magnolia Choc ....... 1 25

Bonu ‘fon Choc, 1 50
Gum Drops Pails
Annies 2 16
Champion Gums --.-. -- 16
Challenge Gums --.-.... 1’
Pavone 2 19
Superior, Boxes __..---. 23
Lozenges Pails
A. A. Pep. Lozenges 16
A. A. Pink Lozenges 16
A. A. Choc. Lozenges 16
Motto Hearts -------- 19
Malted Milk Lozenges 21
Hard Goods Pails
Lemon Drops --------- 18
O. F. Horehound dps. -. 18
Anise Squares -------- 18
PeanuteSquares ___ __-- 17

Horehorud Tablets _.-. 18

Cough Drops Bxs
Putian eC 1 36
Smith Bros. __-------- 1 60

Package Goods
Creamery Marshmallows
4 oz. pkg., 128, cart. 86
4 oz. pke.. 48s. case 8 460

Speciaities
Pineapple Fudge ------- 22
Ttalian Bon Bones ----- 17

Banquet Cream Mints_ 25

Silver Kine M.Mallows 1 25

Handy Packages. 12-10c 80
Bar Goods

Mich. Sugar Ca., 24, 5¢ 16

Pal O Mine, 24, Be ---- 75

Malty Milkies, 24, Be - 75

Lemon Rolls -..-------- 16
Tre Lav, 24, 66 -.-.--— 15
No-Nut, 24, 5¢ ----.... 15

COUPON BOOKS
50 Economic grade 3 60
100 Economic grade 4 80
509 Economic grade 20 00
1000 Economic grade 37 50
Where 1,000 books are
ordered at a time, spectal-
ly printed front cover is
turnished without charge.

CREAM OF TARTAR
6 ib. boxes 43

ORIED FRUITS
Applies

NY. Fey., 50 Ib. box 16%
N. Y. Fey., 14 02. pkg. 16

Apricots
Evaporated, Choice ---- a
Isva,orated, Fancy ---- 26
Evaporated, Slabs ----- 16

Citron
0 th. BOE Ck. 40

Currants
Jackages, 14 0Z. -.-... 20
Greek, Bulk, Ib. —--_-_- zu

Oates
Dromedary, 36S ~------ 6 75

Peaches
Evan. Choice - 3
Evap. Ex. Fancy, P.P. 16

Peel
Lemon, American  ----- 30
Orange, American ----- 30

Raisins

Seeded; bulk —_.--._ 07

Thompson's s’dles blk 06%
Thompson's seedless,

15 64. 22 08
Seeded, 15 02, _..... 08
California Prunes
60@70, 25 lb. boxes-.@09
50@60, 25 lb. boxes_.@1v
40@50, 25 lb. boxes_.@11
30@40. 25 lb. boxes_.@12

20@30, 25 Ib. boxes_-@1b
Hominy

Pearl, 100 Ib. sacks — 3 60

Macaronl
Mueller’s Brands
9 oz. package. per dos. | 30
9 oz. package, per case 3 60

Bulk Goods
Elbow, 20 Ib. 07%
Egg Noodle, 10 Ibs. -. 14

Pearl Barley

Chester 25
00 ee ee 7 00
Bariey Grits —._.._____ 6 vw
Sage
Hast india 2. We
Taploca
Pearl. 100 Ib. sacks -. 99
Minute, 8 oz.. 3 dos. 4 05

Dromedary Instant -. 8 50

FLAVORING EXTRACTS
JENNINGS’
PURE

FLAVORING

EXTRACT

Vanilla and
Lemon
Same Price
+ oz. 2 1 2b
1% oz. _. 1 80
2% oz. -. 3 OC
3% oz. _. 4 20
2 oz. 2 7b
4 oz. .. 5 00
8 oz. -. 9 00
16 oz. __ 15 00

 

3% oz.
Amersealed
At It 56 Years.

Jiffy Puneh
3 doz. Carton _.....__ 3 %
Assorted flavors.

FLOUR
Vv. C. Milling Co. Brands
laly Wate 8 30
Harvest Queen
— Ma’am Graham,
50s

FRUIT CANS
F. O. B. Grand Rapids

Mason
Half pint ........- om 28
One pint’... 7 6
One quart ... _........ 9.08
Half gallon -_-.--- —-13 15
tdeal Glass Top.

Half pint 9

One Wine ow 9 30
One quart .......... 11 16
Half gallon __....-... 15 40

 

 

 

 

 

 

 

 

   

   

 

 

 

 

 

 

 

October 24, 1928
GELA MICHI
or PE GAN TRADES
Jell-O, 3 doz ANUT BUTTER Lol MAN
Minute. § G05, += ee a med. _.__ ae a)
Plymouth Wits 5 Ge Butts ------- ee oe sing Sun
’ Nec. f a Somaces 22 654 Stove E per doz. 1 29
ua’ St 55 : ulders 3 94 Sto 7 35
ee 8 ee 2 55 Spareribs eae 19 Wulcasak sige a dz. 2 80 ee POWDERS
Neck bones a Vulcanol. eee ae doz. 95 on Ami Pd, 3 d ” TABLE SAUC
JELLY See ---------- 97 Stovoil 1, No. 10, doz. 1 35 Bon Ami Cake x. bx 3.75 Lea & Perrin, lz =
. AND PRESERVES ee ae (per doa Brillo coe _ ¢ G@ = © Perc ao : “
ure, 30 Ib. ale 6 oe, ‘epper ae --
Imitation, 30 cone -==-3 30 PROVISION (lrandma, 10 doz. _... £ 20 Royal Mint oS ee
Pp. , Ib. pails 1 75 Ss SALT Cr: . 0, 5e a 8 Lat plone lS ge aeteey a
ure, 6 oz., Asst mance oii Barreled P Colonial Grandma, 24 Larg 51 Eee oF --- 2 40
Buckeye Pye ote doz. 95 assis Gicak Pork Colo lal, 24, 2 Ib. -- 95 @cid Bust rid <5 Sho You, § os, dos, 4 25
, z., doz. 2 00 ca Share Cut Olen 25 00@28 00 Gol nial, 36-1% —__-- 1 25 Gold Dust, 12 Large 400. ©A-1. linens. 9z., doz, 2 25
Bel Car-Mo Bra Dry oa 00 Med. NG eee 24-2 2 00 _, Rod, 24 sn pe At wae au
n : : a : - ono. Te : ig Se BD ales Son * 15
8 ee z 1 tb. Tins D S Bellies -- 18-20@18-19 Med. No. 1 a a” 85 Ola Dutch oe: * dz. 3 60 pier. 2 om 8
oz., per doz. - Se oz., 2 do. in cas or Pniee Guec, 16 Kk. 9 O clean. 4 dz 3 40
Reena aa 36 a 7 pails ____ case_. ca Lard we itant be 7 26 ao. J  @ 60 TEA
(aaa. ierces — ‘ ‘rushed ' p. os Se
a, eee cu 60 lb. tubs __._advanc 15 a ae for ice ogi Se 7 Japan
~ PETROLEUM PRODUCT - - tubs mage cnc 2 Butter Salt Sori, “one 15 “= No More, 100, 10. . oe a at¢
an Westenbru Ss. . palls ____adva Block, 50 He . bbl. 4 24 J choice oe @33
Carload a eT oo Tank Wagon ‘ Ib. pails me % Baker Salt ve Apes 49 Rub No More, 20 L 40 Wey -- 37@46
germane eA Crown Gasoline ta 3 oa ~~ "advance 17 af 10 ib, nee he meen “ty ao 400 No. 1 Nibbs —______- 54@59
a wn Ethyl as 3 . pass __ naa 35, 4 ‘ Ce 26 62. _.— eo ». pke. Sing 54
Solite Gasoline sie a connie a 50, 3 ah i oa 9 = ewe ta 3 85 g. Sifting -.--. 13
\ To Yompound, tubs _____- sai. 28° Ib. bags Table 2.85 Sapolio, a dee doz. __226 Choice Gunpowder
Perf. n Iron Barrels s ~-- 13% Old Hickcory, Sinoked 42 Soapine, 100, 12 a nee UU  «
Gas et __ 13.6 Bologna sa ees G-10 Ib, ___ ~ ae 100, cd y a watt t tance nen 41
ne Gasoline 37.1 Liv & ~~---------- : 459 «=Smowney. 24 te . c
Mo sé oy ine 18 S ’ rge _. 48 Pek eylon
P. Naphtha 19.6 co ee - ees ep 7 oie 7 - oe, medium -_____. 67
Se ee Q 7 es 50 doz. 2 1 Enagll =
N ISO-VIS MOTOR OILS Veai ay 31 Wyandotte, 48 ___--. , 7 7 Breakfast
asia 1 Ib. -~-------- 22 In tron Barrel Tongue. Jellied --___- 2 Congou, au To 28
Nucoa. 2 and 5 lb. -- 21% a or Headcheese ~...--__- : Y Congou, eancy 35@ 36
ul eo 17.1 a sP ancy -... 42@43
Wilson @ Co.’ a i Smoked Meats SS Ba ICES a.
toe oe eer 771 Hams. Cer. 14-1 5 ae Wile Suices Medium _ ong
a 77.1 Hams. Cert ee lb. @29 = = Aliapice. J : dee ae
Certified “ Be ed no es aS oe ee 795 na 45
aan ere ee D., ~--~----~- We > s, Ganzibe aes Be
Nut --------------~ 18 larine am, aried beet ' = Cassia, Canton ——-_- @38 7
Special Roll ---------- 19 California Hams —- Par =] ice fe ue. aa Ge con TWINE
ienic Boiled oo D1T% SS Ginger, mS @19 : on, 3 ply co
MATCH Iron B Hams Ba 20) & es Mace, oo ------ @25 a 3 ply fale ---- 40
ES arrels Boiled Hams ____. 20 @25 % oe 1 39 “aie ll 42
Swan, 144 Minced Hams __ @45 Mixed, 5c ‘pkgs ------- a 18
Diamond, i44 box __- 2 ” Bacon 4/6 Cert. __ 24 br Pe Nutmegs, 70@90 doz. @45 ve
searchlight, 144 box... 5 00 Special heavy . 32 wiv ee es 105.5 16 D59 eu NEGAR
Ohio Red Label, 144 bx 4 2 Extra heavy ---------- 65.1 B Beet Vidieaa & ite 14 epper, Black | @@ wae ee
eee Blue Tip 144 i 5 pi Polarine “pe neem net 65.1 Coane rump 28 00@38 00 odized, 24, 2 Ibs. ____ 2 - oo @4€ ets Wine, 80 aa 27
i Pip, 144 box 5 00 Transmission Oil —_—_ . ne aa Anan! (oes hite Wine ain__
Blue pies vr 720-le 4 00 oe a =: w 29 00@32 00 oe iin ine, 40 grain. 19
eee te al Finol, 8 oo pice aoe 160 Beef _ Liver A in Bulk a
*Federal, 144 Te 5 95 Simeon 100 ry 2 ane LL 20 eo eu =e. 0 ICKING
‘1 Bree with T 7 arowax. 40, 1 Ib. __ a ioe 65 Ghesia Gs ice laa Na per gross _____ Z
Pines Parowax, 20, 1 - = 7 ice ------— 10 Ginger eo -_. @2s No . ee grosa ____ 1 -
. a oe one @25 = oe ; *TOSS =
Safet Fancy Glue — eer Pe os No. 3. per i Cn G6
y Matches Fancy op aA LOS Ha sn Penang ae Sg Ahn ilk oe 2 30
eerie : ns - co a epper » ee —-=---— 39 > . ae - er
Quaker, 5 gro. case_- 4 50 Som perereits) ao Ul Nutmegs yeni fn | @ss ee bg 2 a °
i ROLL tibial Whitc ass = Ys. per phe 8, doz. 2 00
MOLASSES 8 Silv ee O68) eee Cayenne oe : oz. ------ 7
er Flak ‘ Rail 4
"i Process e, 12 New aprika, Spanish li
Motasses In Cans : eee ees aw . Lo @45 WOODENWARE
j ic. 88 egpnlar _. I
na 36, 2 Ib. Wh. L. 5 60 SN ee. =e Family -. 2 7 ine sence Bush ne Baakete
peaking ~ 2% Ib Wh. L. 5 20 | Mejeae. Prt a 3 $0 eas Powder, 15c 1 35 perth narrow band,
D ve. 36, 2 Ib. Black ¢ %# —— Sacks, 90 ‘lb De mer See oe 3 02. ___ 98 Bushels pee ‘band, As
ove - Jute -. 31 ge, 2 02. == | , y ba
hi 3 ib. Biack 3 90 Semdac nici 10 Onion San 2 90 i. handies = A
pon aan Pig = L. 4 45 ene iy - pt. cans 2.75 Dutch Tea Rusk C oe sce eS ; - Market. oo reg 90
, 24, 2% Ib. 6 76 : qt. cans 4-65 96 56) oo. 20. Witchon id oe 0 4 a8 Market, pay bs andle_ : 95
7 ) io Ss, per case . “ o8 Laurel 2 uquet bo 4 a6 Splint, large cee. 60
NUTS—Whol PICKLES 18 rolls, per case ce. : ae Marjor: Leaves __-_--- 20 Splint, medium 8 50
zm ie 12 rolls, per case --- 2 49 e@ORA Ps amy, | Om. _- 90 aa a 7 BO
Se 26 jodiaus Sour - cartons, per case __ : - x eee ’ co. a € 56
a ae = s ie ; Es
Fancy ard o-------- 24 5 gallon, 400 count -- 4 75 36 reicineaiey per case __ 2 55 4 Twenty Mule Team Tumeric 21 a 99. ~=6. Barrel, 5 Churns
Filberts, Sicily —---—- 22 artons, per case —— 5 00 48. ao wee ie = = wo ae
Peanuts, Vir. Roasted oo SALERATUS 4a cutee.
Peanuts, Jumbo, std = 16 Gallon, 2200 - 24 5 Arm and H: . packages __ £ 00 gal. __ 16
cece . . oy A fale To | _ peat Lait STARCH 10 ot Gal Pails
cane dune ee > a DA 12 at salvanized oan
Pecans, Mammoth _- 40 . : Jranulated SOAP 2 at. Ga 2 36
whocte —_o TL 8G . Dill Pickles Jranulated, a __.. 180 Am. Family, 100 iieas Corn 14 qt. See —-- 2 7
Hickory al. -------- 28 yal. 40 to Tin doz or Granulated, 36 ou es. 1 60 Crystal Whit box 6 30 p ngsfurd, 40 lbs 12 qt. Flarin zed _.__ 3 00
, ee - No. 2% Tins - _ -- 2 40 a ae 2% Ib. Pence Mite, 100 _ : owdered ee laring Gal. Ir. 6
He ee iS Pins 5 95 packages __ aa Ebest 100 box 3 10 Argo, 48 , iy eS 4 60 it. Tin Dairy -
246 oe a , 48, 1 Ib. pkgs. ----
COD FI Fels ack, 608 _____... 4 cp Cream, 48-1 pkgs. 3 © Tra
Salted Peanuts . PIPES ip : on elle dag 100 box 5 50 Giakes 403. 4 80 sure, Wood © hole
Fan ‘ob, 3 do rablets, % Ib. Pt ----- 18 ‘lake White, 10 : 2 ee 07%, Mouse, w 1 s. 60
oe 1. 14 a. tn bx. 1 001 20 | Soe a 4 a vi Tecan. 108 in Gi . pega an hi ga 70
PL Wood box i Pas $ , hoe oe oss tat, wood _ Ss 2) 65
Shel B ' AYING CARDS Whole Cod » Pure -_ 30% ary. 200 Hox —- a Argo, 48, 1 lb it ae 1 00
e led aa ee ll alm Oliv = 00 a ae . pkgs 26 M é & ee
aa ae ence e, per doz. 2 65 % Lava 100 ; 144 box 11 00 Argo, a ahes g9 Mouse, spring 106
= ce eee i rgo 5 i oe ll
Peanuts, Spanish, _ Co 7 wa a oe 2 490 Silver Clow. pkgs. --2 Ye Tubs ™
125 Ib. bags : Mix and Herring ies 100 box __-- 6 00 Elastic ‘ *. is __ 15% sarge Galvanized ee
8 -- 12 POTASH ed, Key Sw as , 64 pkg Med eae
oo ’ Babbitt’ Mixed: oo oe 00 Se 100 how. 8 - Tiger, 48-1 pkgs. ..... 5 36 te we Galvanized _- 7 54
Pecans Salt a ee 32 s, 2 doz. --__ 2 76 Mixed, Hbis bbis. -- 9 00 — Tar, 50 sm. 2 _ Tiger, 50 co agg. all Galvanized ____ 6 aa
Walnuts eC 89 epi Mega 2 " . Be tack thoy lge. a u6 Ri: Washboards ”
ee 60 FRESH MEATS a van bbls. _. 10 Z ‘ Cocoa, 72s — : cdi ye Globe ._ cu
Milkers, bbls. —_~-- i ‘airbank Ta --- 2 & COR 3rass, single --- oC ae
MINCE MEAT , Beef 8 fi ee Norway as = a a ae ta 4 2 N SYRUP haste atnaie eee —
op Steers & : : a. Tillie : , e 7 aN Garless
None Such, 4 doz ana Bice & Heif. ____ 26 Sie 1 40 Williams Barber Bar, 9s = Corn Single Piotr biouny seo % 50
nano fo . - Med. ofall ag? 154%4@24 Boned, 10 i bomee = 1s Mug, per doz. 48 oi Karo, No. 13 Narre Queen : 50
y, Kegs, a oo Gio el, 22 ee a Wao No. SG. 1 as. 263 Universal - 50
— =e 2 1, Steers & Heif. 15@18 % oui te on CLEANSERS [tue a AS a sof 7 25
tree 59 - sed Ieako. No. 16 22 3 a7 a Wood
OLIVES — Veal mie Mackerel Red wana. oe - 2 91 : in. Butter — i
1% oz. Jar, Plain, doz. 1 4¢ Good i Ce . oe ee fat 7 50 Red Waro, No. 10 Z. : = 17 “i Hear ime : “
10 02, Jar, Pain. doi 4¢ tien “1 : ney fat 1 76 j tmi e 19 in. But Wh Se eae yor 18 00
= vz. Jar, Plain, on A Se 20 Mea Radon Fish TS ia Maple ever miter <2 = 25 0¢
Sat eek cen ana. 3 . Spri Lamb . Fancy, 100 Ib. 13 00 : Cae No 1%, 2 dz. 3 36 w
~ ’ air eR RG Spring Le : ge. No. 5, 1 doz. nh RAP
1 Gal. Glass Ten. - . 50 Good _ -------~ 24 SHOE BLACKENING % 02. 475 inne PING PAPER
5 Gal. Kegs . a. 2 10 Medi ee ae 2 in bk Pes EH Maple and C scala ty Manila, whit
3% uz. Jar omer ---- 8 00 fous eee eens 20 Ez C aste, doz. —- I 35 a’ Kanuck ane No. 1 Fibre : rite. 05%
9 ’ u | doz. 2 2: ane nea ty joe oe ( | 5 eal. ean __ 6 5 a
a doz. 3 50 Mutton ot - bee oo i i i gona 07
. Jugs: Stuff., dz. 2 75 naa i Ghingia don 2 ous 90 a Maple oe Oe
: Mogi 18 STO EC), Michigan “re
So VE P ’ | per eal _. 2 79
ee S cieck OLis Welchs, per 2 75
PARIS GREEN oor -.----------------- io piectre per doz. se 1 38 elchs, per gal. ___ 3 25 Magi YEAST CAKE
i wn nee-------- ‘ Pork Black on Liquid, dz. 1 40 ae 4 doz 21
Pi cer Se , 34 Light hogs En Silk Paste, doz. 1 25 COOKIN ao ight, 3 doz. os 0
a, and 66 0 32 Mediu Sh ear 14 ameline Paste, doz. G OIL Sunlight, 1% duz. _- 2 70
Ca Pro ag poo heen To ae — Liquid eos : = Mazola Lina Foam, 3 yo ~ in
' ae %. Z. Liqui ce . Pints, east F : . 2 4c
--- Radium, a doz. 1 40 cee = 6.76 ‘oam, 1% doz. 1 35
oz. ..__ 1 35 80 can ca Half. G: ia 6 25
20 can cases, $4.80 per e su Galions. 1 doz. . 11 7 a
ease Sallons. % doz 133 FI Bast cOMPREASEN
“leischm:
chmann, per doz. 30

 

 

30

 

MICHIGAN TRADESMAN

October 24,

 

1928

 

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, Oct. 6—We have to-day
received the schedules, reference and ad-
judication in the matter of Jeremiah O.
Putnam, Bankrupt No. 3555. The matter
has been referred to Charles B. Blair as
referee in bankruptcy. The banrupt is a
resident of Ganges township, and h's oc-
eupation is that of a farm er. The sched-
ules show assets of $75 of which the full
amount is ¢ as exempt, with lia-
bilities of $4,562. The court has written
for funds and upon receipt of same, tle
first meeting of creditors will be call d
note of which will be made herein. The
list of creditors of said bankrupt is as
follows:

Gerald Putnam, Ruby Putnam and

  

 

Myrtle Putnam $2,500.00
First Nat. Bank of Allezan 125.00
Harold Dickinson, Fennville 400.09
Fennville Farm Bureau, Fennv ille 146.00
Fennville Auto Sales, Fennville __ 78.00
J. E. Burch, Fennville 60.00
Dickinson Bros., Fennville : 44.31
Fennville Hwe. & Implement Co. 35.00
Dr. G. D. Boss, Holland —_-_ 50.00

First State Bank, South Haven 180.00
West Mich. Savings Bank, Bangor 195.00

 

MeKinnie & Seebeck, Bangor _ 60.09
Wood & Trimm. Bangor 2850
First State Bank, 100,00
Allegan Milling Co., 25.00
Henry E. Stanley. 60.00
G. H. Koopman, Allegan . 1.00
First National Bank, Allegan 200 00
H. D. Harvey, Bangor 200.00

Oct. &. We have to-day received the

     

schedules, reference and adjudication in
the matter of Ned Woolley, Bankru™t
No. 3556. The matter has been referred

 

 

to ¢ B. Blair as referee in bank-
rupt The bankrupt is a resident of
Kal and his occupation is that «

 
  
 
 
 
 
    
  

 

thier. The schedules show
”) of which the full interest
as exempt, with labilities of
: 1. The court has written for funds
and upon receipt of same, the first meet-
creditors will be called, note of
will be made herein. The list of
f bankrupt is as follows:
man-Thompson, Roches-

_ 3 65.00
icago 500 00

 

Co
Mfg Philadelphia 100.09
Mallory Hat Co York 254.00
Portis Hat Co., Chicago 632.00
Blum & Coch, New York 99 83
Braeburn Co., Rochester 79.75
Carter & Holmes, Chicago 750.00

 

Kal. Community Fffnd, Kalamazoo
David I). Doniger. New York

     
   

Faultless Nightwear Co., saltimore
i. Heller & Co., ©
Kal. Sign Co... Kalamazoo
hal. Co., Kalamazoo
<al Loan & Inv. Co.,
Kal 261.60
Personal Finance Co., Kalamazoo 110.0
Iyman A salvigrn e St Clair

a'r

 

Bennett,
Dr. L. BL. S. DeWitt, Kalamazoo
r. Si Ge Kalamazoo

  

    

Dr. ‘oHins. Kalamazoo

A: V. Lord, temas te :
National Storage Co., Kalamazoo 19.55
Aunt Katies Shop, Kalama; 12.40
’., & A. Booterv. Kalamazoo 13 60
Rooney Bros., Wal Z 1.75
West St. Market. 4.55
Jas. Wilson. Ka 22.84

   

1

>
_ P. Shied. Kalamazoo 1

*hocolate Shop, Kalamazoo
esas Market, Kalama
Wm. Bo : :
I

     
    
 
   
  
  

Kalamazoo
tmiZoo
K: ilamazoo
WNalamazoo
Shop, Kalamazoo

Vicksburg
have to-day received the

 

 

schedules of Frank W. Davis. trad’ng as
Motor Inn Garage. Bankrupt No. 3537.
This an involuntary cas The bank-

a resident of Galesburg. The

of $711.23 with lia-
The — meeting
note made of the same

of ai Ai s of satd
ollows:

  

Nat. Ca tegister Co., Kalamazoo $140 00

& Rub. Co., Detroit 298.00
Ajax Co.,. Detroit 281.67
Auto Parts Dis Co., Kalamazoo 5.25
Brown Bigelow Co., St. Paul 18.98

Co., Kau Claier

116.28
Shop, Kala LMAZOO 5
: Kala.

 

k Grand
fire & Accessories. Mus.
Surplus Mach. xch., Kalamazoo
Winter & Kauff Detroit

Hood Rubber r ‘ts Co., Detroit

   

 

Reliable

 

 
 

VerWys & Co., AZO

EE. D. Kimball & Co. Chicago

Hill Piston Service Co., Battle Ck.
Battery S$ Kalamazoo

 

Brown «& > Ca., <a
Mee T Battery and

Kalamazoo 9.45
ee & Wiley. Grand Rapids 14.00

 
 

avis. Comstock

ie nteacn Motor Supply Co.,

Consumers Power McCready Pub. New York ___-

Rogers Steel gg

Galesburg Coal
USS ueET aie eh N.les Lumber Co.,

Tidewater Oil Sales Co., I

Galesburg Argus,

    

Power Supply Co.,

ao seph § St: inley ( "har kow ont.

 

1.
referred to Charles B.

his occupation is that
schedules show

 

The court has wr.tten for funds and upon

tandard Steel &

O'Brien Varnisn
Universal Chain Co.,

 

   

 

schedules show

 

 

known as Michigan Toy
ee

of creditors of said bankrup is as follows:

State of Michigan

 

Max Schneider,

 

 

"Muskegon ficichis

 

 

Blair as re fe ree in bankruptey.

   

1 > first meeting of cred-
itors will be called. f i

 

Central Coal and Supply

 

tademaker-Dooge
Consumers Ice

Hubbard ce oo.

 

this day was held he first
bankrupt was present in person ad rep-

claim was proved and allowed.
was sworn and examined with-

 

 

 

nevs for the petitioning creditors and for

 

trustees final report and account

war

approved and allowed. The expenses of

administration were ordered paid,
as the funds on hand ‘will permit.

as far
There

were no dividends for creditors. No ob-
jections were made to the discharge of

the bankrupt. The final meeting

then

adjourned w.thout date, and the case will
be closed and returned to the district

court in due course.

In the matter of. Kant Fall Manufac-
turing Co., Bankrupt No, 3546. Tne first
meeting has been called for Oct. 31.

In the matter of Bungalow Construc-

tion Co., ete, Bankrupt No. 3096,
t.ustee has filed his final report

the
and

account, and a tinal meeting of creditor.

has been called for Oct. 4, and so

held.

The trustee was present in person anil
represented by attorney John G. Ander-
son. No ereditors were present in per-
son, but represented by H. H. Smedley,
attorney. The trustees final report and
account was approved and allowea.
Claims were allowed. The bills for ad-
min stration were approved and alloweau.

There were no tunds tor dividends.

No

objections were made to the dischars
of the bankrupt. The final meeting the.
adj journed without date, ‘and the case has
been ciosed and returned to the distri. t

court.

Oct. 17. We have to-day received tle
schedules, reference and adjudication ia

the matter of Henry Schadenberg,

Bank-

rupt No. 3560. The matter has been re-
ferred to Charles Bb. Blair as reteree in
bankruptcy. The bankrupt is a residen:
of Grand Rapids, and his occupation i.
that of a painter. The schedule shows a :-
sets of $250 of which the full interest is
claimed as exempt, with liabilities ©.

$9,943.97. The court has written 1or
and upon rece pt of same, the first

Tuna.

meer

ing of ecreitors will be called, note of

which will be made herein. The

list of

creditors of said bankrupt is as follow. :
$ 10.60

Kelly's Oil Station, Shelby
George Powers, Hart

Postema Bros., New Era

Van der Wall Co., New Era

J. C. Ham & Co.. New Era
John Van Der Veen, New Era
Hidema’s Garage, New Era
Herman Van Der May, New Era.

Churehill & Webher, New Era 4,2

Postema Bros., New Era :

Stewart Bros. Paint Co., All ance,
Ohio

Henry Haga, New Era

 

400,00

600.00

Oct. 18. We have to-day received the
schedules, reference and adjudication in

 

the matter

of Martin Schwartz,
rupt No. 32

 

sank -

The matter has been re-

ferred to ¢ measien B. Blair as referee ii
bankruptcy. The bankrupt is a resident
of Grand Rapids, and his occupation

taat of a laborer. The schedule

shows

assets ol $50 of which the full intere

con upon receipt of same, the first

claimed as exempt, with liabilities of
The court has written for funds
meet-

ing of creditors will be called, note of

which will be made herein. The

list of

creditors of said bankrupt is as follows:
Sparta State Bank, Sparta ____--$200.00

lungbers Grocery, Grand Rapids

21.190

Rosendall Feed Store, Grand Rapids $6.00

Skinner’s Drug Store, Cdar Springs

Comstock Park Feed Co., Com. Fr.

3.00

1d.

Oct. 18. We have to-day received the
schedules, reterence and adjudication in

tne matter of Grace A. Schwartz,

Bank-

rupt No. 3563. The matter has been re-
ferred to Charles B. Blair as referee i.
bankruptey. Tne bankrupt is a reside

oi Grand Rapids. The schedule

shows:

assets of $50 of which the full intere
is claimed as exempt, with liabilit.es o¢

3318. The court has written for

func:

and upon receipt of same, the first meet-
ing of creditors will be called, note of

which will be made herein. The

list of

cred.tors of said bankrupt is as follow. .

Thomas & Krapp Motor Sales Co.,
Grand Rapids  --

Tire Sales Co., Grand Rapids

Sparta State Bank, Sparta

John Rau, Cedar Springs

W. J. Walbrink, Cedar Springs

Frank Randall, Cedar Springs

Graves Feed Store, Rockford

$35.0)

8.00

200.00

54.0)
7.00
5.00
YO

Oct. 18. We have to-day received the
schedules, reference and adjudication i

the matter of Albert B. Lewis,

Bank -

rupt No. 3564. The matter has been re-
ferred to Charles B. Blair as referee i.
bankruptcy. The bankrupt is a resident
of Grandville, and his occupation is thi

of a laborer. The schedules show

asse

of $726.85 of which $700 is claimed :

exempt, with liabilities of $1,869.60.

The

court has written for funds and upen re-

ceipt of same, the first meet.ng of

itors will be called, note of which

cred-
will

be made herein. The list of creditors ot

said bankrupt is as follows:
John Booker. Grand Rapids
Andy Warner, Grand Rapids
Roy Smith, Grand Rap'ds .
Industrial Bank, Grand Rapids -
Peoples Loan Co., Grand Rapids__
Ambrose Furn. Co, Grand Rapids
National Clo. Co., Grand Rapids
Gaech Co., Grand ERanidse ____..
Nat. Disc. Corp., Grand Rapids
Young & Chaffee Furn. Co., G. R.

Menter Stores ate Grand Rapids

Spear & Co.., Philadelphia
Maurice Wolma, Grand Rapids —
Zoet Hardware, Grand Rapids
Brown & Biglow, Milwaukee .-
General Tire Co., Grand Rapids

 

Grimes & Madigan, Grand Rapids

Mrank Kirkwood, Grand Rapids

33 11400

14.00

4.40
210.0)
205.09
334.00
27.00
62.00
234 09

2.50

5.68
22.50
50.00
10.60
16,50
14.04
221.41
210.00

 
 

 

 

 

 

 

 

 

 

 

 

October 24, 1928

MICHIGAN TRADESMAN

31

 

C. Carlson, Grand Rapids —.-----. 210.00
Ben Nieboer, Grand Rapids -__--- 205.00
Frank C. Warner, Grand Rapids. 205.00

In the matter of Kalamazoo Apartments
Corporation, Bankrupt No. 2945, the ad-
journed final meeting of creditors was
held Sept. 21. Certain accounts were to
be collected upon and have recently been
paid. The trustee’s final report and ac-
count was approved and allowed. Ex-
penses of administration were approved
and ordered paid. A first and final divi-
dend to ereditors of 46.9 per cent. was
declare l and ordered paid. No objections
were made to the discharge of the bank-
rupt. The final meeting then adjourned
without date, and the case w.ll be closed
and returned to the district court in due
course.

In the matter of George Burghdorf,
Bankrupt No. 3504, the trustee has filed
his petition for a sale at auction. The
sale has been called to be held at the
former location of the bankrupt, at Rod-
ney, Nov. 1 The property consists of
hardware and farm imylements, and are
appraised at the approximate value of
$1,186. All interested should be present
at the time and place of sale.

In the matter of Habb J. Howard.
Bankrupt No. 3485, the trustee has filed
his petition for a sale at auction. The
sale has been called to be held at the
former location of the bankrupt, 801
North State street, Big Rapids, Nov. 1.
The property consists of a grocery stock
and fixtures. at the appraised value of
approximately $553. All interested should
be present at the time and place of sale.

In the matter of Etta J. Buck, Bank-
rupt No. 3559. The funds for the first
meeting has been received, and the first
meeting has been called to be held Nov. 5.

In the matter of Jerem’ah O. Putnam,
Bankrunvt No. 3555. The funds have been
received and the first meeting has been
called to be held Nov. 5.

In the matter of Eathall M. Fay, Bank-
rupt No. 3558. The funds have been re-
ceivel and the first meeting has been
called to be held Nov. 5.

In the matter of Ned Woolley. Bank-
rurt No 3556. The funds have been re-
ceived and the first meeting has been
called to be held Nov. 5.

Oct. 22. On this day was held the ad-
journed final meeting of ereditors in the
matter of Charlie Strayer, Bankrupt No.
2520. The bankrupt was not present or
represented. One claim was proved and
allowed. C. C. Woolridge was named
trustee and his bond placed at $100. The
trustee was directed to abandon the
property covered by exemptions and a
chattle mortgage. The property has been
abandoned and the case has been closed
and returned to the district court as a
case without assets.

On this day also was held the first
meeting of creditors in the matter of
Charles DD. Miller, fankrupt No. 3547.
The bankrupt was present and repre-
sented by attorney Roy Watkins. One
creditor Was present and represented by
Laurence W. Smith, attorney. Claims
were proved and allowed. The bankrupt
Was sworn and examined without a_re-
porter. Seth R. Bidwell, of Grand Rap-
ids. Was named trustee, and his bond
placed at $100. The first meeting then
adiourned without date.

On this day also was held the first
meeting of creditors in the matter of
Bernard McGee, Bankruvt No. 3545. The
bankrupt was present in person and rep-
resented by attorney L. F. McKnight.
Creditors were present in person. Claims
were filed. The bankrupt was sworn and
examined without a_renorter. oc. WwW
Moore, of Belmont, was named trustee,
and his bond placed at $100. The first
meeting then adjourned without date.

On this day also was held the first
meeting of creditors in the matter of
Frank Gleason, Bankrunt No. 3551. The
bankrupt was present in person and rep-
resented by attorneys Dunham & Cho-
lette. Creditors were reprsented by at-
torneys Rodgers & Dunn. One claim was
proved. The bankrupt was sworn and
examined without a reporter. C. W.
Moore. of Belmont, was named trustee,
and his bond placed at $100. The first
meeting then adjourned without date.

On this dav also was held the first
meeting of cred tors in the matter of
Herman Weaver, Bankrupt No. 3549. The
bankrupt was present in person and ren-
resented by attorney J. N. Clerk. No
creditors were present or represented.
No claims were proved and allowed. No
trustee was appointed. The bankrupt
was sworn and examined without a re-
porter. The first meeting then adjourned
without date. and the case has been
closed and returned to the district court
as a case without assets.

Wherein Better Merchandising Is

Done By the Chains.
(Continued from page 20)
stand as the unpaid middleman between
manufacturer and customer, benefiting
the customer by turning over goods to
him at cost. Every item in our stock

must pay its own way. No grocer can

stay in business in face of stronger and
stronger competition if his shelves are

cluttered with merchandise that does
not return its share of profit.’

“That is a speech by a man who
knows where he is going and the rec-
ord of whose business shows it. No
thought of price slashing and loss
leaders here, any more than approval
of theories of price maintenance.”

That is as good a place as any to
cut quotations from the Bohack paper.
Every word quoted might be applied
to individual grocers. And those men
have arrived where they are—and get
prices and profits they realize—by rea-
son of their having studied the plain
facts beneath all merchandising. They
margin must be made wide
enough to cover expense and profit.
They have courage to turn away busi-
ness which does not fall in with that
plan of operation.

know

Result is in their
case, precisely as with the well-posted
individual, that they make satisfactory
profits.
Here is a lesson every individual
grocer should digest. Paul Findlay.
—_—_+ ++

Will the Private and Unadvertised
Brands Perish?

One survey after another shows that
retail merchants are making drastic
cuts in the number of items carried in
stock, and that, as never before, mer-
chants and wholesalers are refusing
to bother with shelf-warming merchan-
dise that doesn’t move rapidly. They
are finding that such merchandise eats
up its own profit while it remains on
the shelf. Here is a typical example
of what retail merchants are learning;
one grocer made a study of his stocks,
and among other similar surprises he
learned that he had forty-two items of
tea on his shelves. Six of these forty-
two items accounted for 50 per cent.
of his total tea business, leaving thirty-
six others to compete among them-
selves for the remaining half of the
business. Anybody can guess which
was the advertised group of brands.
This stock-checking activity that is go-
ing on in every retail store to-day
means that the manufacturer who is
putting out unknown and unadvertised
brands had better arrange to begin an
aggressive sales and advertising cam-
paign, or reconcile himself to the in-
evitable liquidation of his business. Be-
fore the chains were controlling factors
in food retailing almost any old brand
could command some business. There
were enough new grocers coming in
every day who could be loaded up
with unknown brands.
different to-day. The independents are
following the lead of the chains and
are buying only merchandise in de-
Without a strong
consumer demand there is no place for
a manufacturer or wholesaler to sell in
these days of short stocks and abbre-
viated inventories. As a result of this
condition advertising will grow in the
next ten years as it has never grown
before.

Things are

mand by consumers.

It will become a much greater
factor in selling than it has been in
the past. And when we say ‘advertis-
ing’ we do not mean the short flash-
in-the-pan campaigns designed to im-
press dealers and move merchandise
to the shelves of retail stores and then

stop, but the steady, month-in-and-

month-out advertising that moves mer-
chandise from the shelves to the homes.
a
Mr. Sapiro Hangs Crepe.

In a recent address before a group
of traveling salesmen Aaron Sapiro,
the man who made ford apologize and
who promoted several farm co-opera-
tives, paints a gloomy picture of the
future of traveling
claims that the mail

salesmen. He
order houses,
chain stores and group buying by de-
partinent stores have robbed salesmen
of millions of dollars in orders an-
nually. Mr. evidently
looks the fact that somebody had to sell

Sapiro over-
this vast volume of merchandise to the
chains, department stores and mail
order houses. It may be true that syn-
dicate buying has a tendency to de-
crease the number of traveling sales-
men in a few restricted lines, but if
Mr. Sapiro could visit the offices of
some of the large buying groups he
would see crowds of salesmen coming
and going all day long. Instead of a
decrease in the number of salesmen
there has been a big increase in the
past few years. As shown by a recent
survey the average number of sales-
men employed by 184 concerns increas-
ed from 17.75 in 1920 to 35.9 in 1928.
3ut that does not account for nearly
all of the additional selling positions
which have been opened since 1920—
electric refrigeration, radio, oil-burning
equipment and other new industries
have brought demands for thousands
of salesmen. The investment business
probably uses ten salesmen where one
It ts true
that some of the newer industries em-

was used a few years back.

ploy local and not traveling salesmen,
but almost any salesman would rather
work where he can be at home every
night than to travel constantly. Mr.
Sapiro would have been right had he
painted a gloomy picture of the future
of a certain type of salesmen. The
old-time traveling man, whose person-
ality was the chief stock in trade, has
virtually become extinct and there is
no future for him, but for the business-
man—salesman—the salesman who is
a good merchandiser, who brings ideas
and help to his customer—is as wel-
come as ever before and will always be
part and parcel of our business struc-
ture.
higher nor were in greater demand.

His services were never valued

oo --
Flowers For the Dead.

Upon the recent death of an Ameri-
can politician, who at one time served
his country in a very high legislative
number of
wer collaborating on an obituary no-

place, a newspaper men
tice,

“What shall we say of the former
Senator?” asked one of the men.

“Oh, just put down that he was al-
ways faithful to his trust.”

“And” queried a cynical member of

‘

the group, “shall we mention the name
of the trust?”
—____>--——————_
Watch Your Step.
Judge: Were you ever in trouble
before?
Prisoner: Well-I-er-kept a library
book too long, once, and was fined two

cents.

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word fer each subse-
quent continuous insertion. [f set in
capital letters, double price. No charge
tess than 50 cents. Small display adver-
tisements in this department, $4 per
Inch. Payment with order is required, as
amounts are too small to open accounts.

FOR SALE Up-to-date GENERAL
STORE in manufacturing town, including
modern flat. All new fixtures, built in
refrigerator, truck, etc. Splendid oppor-
tunity for a real merchant. Terms ar-
ranged. Address No. 964, c/o Michigan
Tradesman, 964

FOR SALE—Stock of ladies’ ready-to-
wear in Southern Michigan. Good man-
ufacturing city of 7,000 in center of
splendid farming district. Owing to poor
health will price right for quick sale.
Invoices less than six thousand. Address
No. 965, c/o Michigan Tradesman. 965

Reduct’on Sales—Closing out sales, ad-
vertising expert, business adjuster. Years
of experience. No men in my employ,
therefore lowest terms. Every sale has
my personal attention. Address W. A.
Anning, 500 N. Clinton Ave., St. Johns,
Michigan. 966

FOR SALE—Meat market, full equip-
ment: ice machine, two coolers, display
counter, three blocks, slicing machine,
ete. Good stand, doing good business.
Very low price. Other interest require
owner's time. Address No. 954, c/o
Michigan Tradesman. 954

FOR RENT—BEST BUSINESS COR-
NER, Riverside, ten miles from center
Chicago. Second floor, reasonable rent,
suitable for women’s hat and ready-to-
wear shop. Space ineludes ample sales
room, as well as housekeeping quarters.
Allen R. Owen, Riverside, Tl. 957

STORE TO RENT—A good opening for
dry goods or general store in the fast-
growing village of Rochester, Michigan.
Rent very reasonable. Rochester Build-
ing Association, by H. J. Taylor, Sec’y.

958

FOR SALE—Established cash grocery
business in one of Michigan’s best smaller
cities. Personal reasons for selling. Ad-
dress No. 959, c/o Michigan Tradesman.
959

 

 

FOR SALE—Dry goods stock in South-
ern Michigan town of 800, located in the
center of a prosperous farming commun-
iy. An exceptional stock of good, clean,
saleable merchandise. Have operated here
five years. The right store for a man
and wife to work together. Address No.
961, c/o Michigan Tradesman. 961

 

 

FOR SALE—STOCK OF MEN’S AND
CHILDREN’S MISHAWAKA RUBBER
FOOTWEAR. MOSTLY HEAVY STOCK.
INVENTORIES ABOUT $835 WILL
SHEL FOR We ON THE DOLLAR.
WRITE E. A. BISBEE, ATHENS, MICH-
IGAN. 962

FOR SALE—General store fixtures, in-
eluding safe, McCaskey register, floor and
counter cases, paper baler, Bowser o'l
tank and gas tank, counter computing
seale, 12 foot nail counter, and small
items used in a country store. Prices
right. Inquire of O. W. SCOTT, McBAIN,
Mich. 963

FOR SALE —Brick store on the main
street, six ving rooms and bath above,
full basement. Six-room garage. Com-
pletely ecuinped with grocery fixtures and
meat box. Located in the beautiful town
of Byron. Twelve grade school. Incauire
Moffet Grocer Co., 212 Smith St., Flint,
Mich. 951

FOR RENT—Meat market in new brick
building, refrigerator equipped. In good
residential district. Worth investigating.
Correspond with J. Yonkman, 702 Evans-
ton Ave., Muskegon, Mich. 952

CASH FOR MERCHANDISE
Will Buy Stocks or Parts of Stocks of
Merchandise. of Groceries, Dry Goods,
Shoes, Rubbers, Furniture, etc.

N. D. GOVER, Mt. Pleasant, Mich.

CASH For Your Merchandise!
Will buy your entire stock or part of
stock of shoes, dry goods, clothing, fur-
nishings, bazaar novelties, furniture, etc.
LOUIS LEVINSOHN, Saginaw, Mich.

 

 

Consult someone that knows
Merchandise Value.
GET YOUR BEST OFFER FIRST.
Then wire, write or phone me and 1
will guarantee you in good American
Dollars to get you more for your store
or plant of any description.
ABE DEMBINSKY
Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich.
Phone Federal 1944.
Buyers inquiring everyday—

 

 

 

 

32

HEKMAN PLANT SOLD.

 

Present Owners Join Forces With
Larger Organization.

The Hekman Biscuit Company has
sold its plant, machinery and good will
as a going business to the United Bis-
cuit Co., which will assume the owner-
ship of the business in the course of
a day or two. John Hekman has been
engaged to manage the plant for the
next five years. The business will be
| merged into a stock company organ-

ized under the laws of Michigan, thus
enabling it to maintain a corporate ex-
istence and continue its present busi-

policy, despite the change in

ness
ownership.

The officers of the local corporation
will be as follows:

1

President and General Manager

John Hekman.
Vice-President—W. K. MacLellan.

Secretary—Jelle Hekman.
Treasurer—Henry Hekman.
Mr. MacLellan, whose home is in
Chicago, is President and General
Manager of the United Biscuit Co.

Foundation of the

success of the
mpany was laid in 1894 by

He laid down

Hekman co

the father, E.

Hekman.
strict principles of business which have
been adhered to through years of de-

To-day, under the guid-

 

n, Jelle and Henry Hekman,
f the founder, the company
f enterprise and efficiency

industry. Its plant on

nue, in equipment and

one of the finest in

 

fi 1c ws:
io., Chicago.

1o., St. Louts.

 

ide Biscuit Co., Toledo.
‘tman Biscuit Co., Cincinnati.
Biscuit Co.,

~hester Biscuit Co.,

Columbus.
Sioux Falls,

~hester Biscuit Co., Fargo, N. D.
-hants Biscuit Co., Denver.
Milwaukee.
Buffalo.

iscuit Co., Pittsburg.

ws ; :
sScuit Co..

i
io Biscuit Ci
]

 

Hekman Biscuit Co., Grand Rapids

The c ation owns its own Car-

 

ton plant in Chicago.
Jelle Hekman will assume the man-
| Tea Rusk

not included

agement of the Michigan
Co., at Holla

: }
m the tran

nd, which is

 

er of the other Hekman
r United Biscuit Co.
{enry Hekman will continue the man-

properties to the

agement of the Hekman Furniture Co.,

  

the same as neretotore.

Tahs 1 a « "
Jonn Hekman asserts that the

 

ownership of the local plant

will not change the attitude of the old

 

ywward the e,

continue to

retail trad
be

ippermost in the attitude of the loca

wing bi wraphy of the
under of the business is reprinted
from the Tradesman of Nov. 29, 1911:
Edsko Hekman, Sr., was born in the
Netherlands,
He served an appren-

bakery business and en

{;roningen,

 

on his own account

—

TACT SAN BRD tS ta

 

MICHIGAN TRADESMAN

at Winschoten when he was 23 years
old. Thirteen years later he sold out
and came to this country, locating in
Grand Rapids. He first engaged in
the grocery and baking business on
Vries later he
moved to his present location, at 737

avenue. Five years
Grandville avenue, and two years later
he discontinued the grocery business,
since which time he has devoted his
entire attention to the bakery business.
He does not bake bread, but manufac-
tures all kinds of crackers and about
fifty different varieties of sweet goods
undér the style of the Valley City Bis-

r

cuit Co. His Dutch cookie, which is
his principal specialty, is now sold in
thirty-four different states, and the
business is growing very rapidly. The
bakery burned last May, since which
brick
erected and equipped with the most

time a new factory has been

 

modern machinery in the bakery line.
The building is 50x100 feet in dimen-
sions, two stories and basement.

Mr. Hekman was married in 1881
and has had five children—four boys
and one daughter. The daughter is
Edsko, at:,
older boys, went to Denver four years

dead. and Henry, the two
ago, where they engaged in the manu-
facture of the Dutch cookie under the
style of the Hekman Baking Co. They
are building up a large business in the
states and on the

Rocky Mountain

Pacific coast. The two younger sons,

John and Jelle, are associated with

their father in the Grand Rapids busi-
ness. The house employs two city
salesmen—E. T. Rogers and J. Wier-
enga—and has a large number of com-
mission men working in all parts of
the country.

Mr. Hekman is a member of the
Grandville avenue Christian Reformed
clerk of the

church and has been

church society for the past twelve

years. He is a man of few words, but
he has a pleasant personality which
enables him to make friends rapidly
them
naturally very happy over the growth

and retain

of his business and the gradual ex-
pansion of his usefulness as a manu-
facturer. He is proud of the whole-
some and sanitary manner in which he
is able to keep his factory and it goes
without saying that if the business con-
tinues to grow in the future as it has
in the past it will ultimately
mammoth proportions,

reach

steadfastly. He is.

News From the Automobile
Headquarters.

Detroit, Oct. 23—Gradual tapering
off of production in the automotive in-
dustry and a general softening of the
market have characterized October to
date, With the most conservative esti-
mates of production, however, October
is seen as running well ahead of the
same month in 1927 and even 1926.
The month may be expected to pro-
duce well over 400,000 units, and if
this output materializes, the outlook
for a big, if not a banner year, is good.

The public’s habit of deciding to
wait until the new cars are out is the
largely determining factor in the mar-
ket just now. Every year there is
more or less talk about the lessening
interest in the National shows, but
everv year the figures contradict the
feeling. Though some of the cars for
next year will have been on the roads
before they are seen at New York and
Chicago, there will be no lack of nov-
elty at the National exhibits. The
much-discussed front wheel drive car
will be on view, and there will be new-
comers in the multi-cylinder class.

Now that the salons in Europe are
matters of history for the year, the
impression grows that America has
little to learn from our European
friends in the matter of design. The
prevalence of sixes and eights, mater-
ially outnumbering the fours, was per-
haps the most noteworthy feature of
the foreign shows. Citroen’s new six
was a distinct novelty for that manu-
facturer, and so was his new four, with
a 52 inch tread. This “freak” chassis,
from the American standpoint, will not
permit the car to be a competitor in
American fields.

Developments in the Chrysler Cor-
poration indicate more strongly than
ever that Mr. Chrysler himself is the
“man on horseback.” There is grow-
ing evidence that the control of the
elements now composing the corpora-
tion is in his personal hands.

Walter Chrysler is one of the quar-
tet of principal executives now seen
as the leaders of the industry. With
Alfred P. Sloan of General Motors,
Henry ford and John N. Willys, he is
taking a major part in an industrial de-
velopment such as the world has never
seen before. The steady march for-
ward of General Motors, under Mr.
Sloan’s leadership. the amazing return
to prominence of Mr. ford, after a per-
iod of long hanging fire, and the in-
creasing domination of Mr. Willvs in
the numerous enterprises in which his
is the guiding hand, with Mr. Chrys-
ler’s amazing concentration of person-
al control, are seen as ample assurance
of the industry’s strength in the future.

The larger “independent” makers,
chief of whom is W. C. Purant, are
paddling their own canoes and appar-
ently there is more gossip about mer-
gers in general than is justified by the
facts. In this connection, R. H. Scott,
now the dominant figure in Reo, put
his finger on the source of most of
the “merger” talk when he referred to
the “more or less ludiarous stories that
have been daily cluttering the stock
brokers’ wires.” Mr. Scott makes it
clear that the company he heads is
“not interested” in mergers.

Another decrease in Detroit employ-
ment, amounting to 1,819 for the week,
brings the present total of men em-
ployed by organized industry here to
293.010 and for the first time in several
weeks the excess of workers over the
figures for last year has fallen below

Late

100.000. The increase at date stands

at 97,116. Walter Boynton.

Grocers To Consider Code of Fair
Dealing.

The trade practices conference of

the grocery industry, to be held in

Chicago to-day, will afford all branches

of the trade ample opportunity to

present suggestions for the elimination

October 24, 1928

of unfair and wasteful practices.
Delegates invited to attend the con-
ference will include representatives of
manufacturers, brokers
and chain stores. Trade associations
of these groups are assisting in prep-
The full
statement

wholesalers,

arations for the conference.
text of the Commission's
follows:

Notices have been sent to members
of the grocery industry regarding the
trade practice conference of the indus-
try to be held under auspices of the
Federal Trade Commission, Wednes-
day, Oct. 24, in Chicago. The meeting
will begin at 10 o'clock that morning
at the Sherman hotel. Final details
are being completed.

Commissioner C. W. Hunt will pre-
side. He will be assisted by M. Mark-
ham Flannery, director of trade prac-
The

stresses the point that anyone engaged

tice conferences. Commission
in the grocery industry will be wel-
come to attend the conference whether
or not he has individually received a
notice. It was impossible to include
everyone in the list of notices sent out.

The plan is to consider at the con-
ference unfair trade practices common
to all branches of the industry. A ten-
tative program for the conference has
been set up by a preliminary committee
but this will be subject to additions or
Every
delegate will have opportunity to ex-

rejections at the cenference.
press his views and to offer additional
subjects for consideration.

There will be delegates from the re-
wholesalers,
manufacturers, including specialty man-

tailers group, from the
ufacturers, brokers. and chain stores.
The trade associations cf these groups
are assisting the commission in prep-
aration for the conference.

Among practices thus far proposed
for discussion are: Free deals, com-
mercial bribery, regulation of quantity
discounts, drop shipments, full line
combination
sales, cash discount beyond the time

enforcing, uneconomic
limit, free transportation of goods and
the alleged unfairness of selling below
cost.

The Commission, in its letter to the
industry, declares that the purpose of
the conference is to give all concerned
an opportunity to participate in deliber-
ations which are expected to result in
eliminating from the industry unfair,
wasteful or otherwise harmful prac-
tices.

“In such conferences no charges are
brought against individual concerns.
The subjects discussed are intended to
relate exclusively to practices or meth-
ods. The effect. however, is to elim
inate the claims sometimes advanced
that one concern is justified in con-
tinuing such use as long as other con-
cerns do. so.”

CS ea
50-50?

A farmer hadn’t paid his bill for a
vear.

“Look here,” said the
man, Ut way. I’m
readv to forget half of what vou owe.”

“Fine! I'll meet vou. Ill forget the
other half.”

——_»++<.

‘The girl with pretty teeth and a dim

ple never forgets to giggle.

implement
meet you. half

 

 

; |

¥
;
;

*

 

 

 

 

 

- -

Cool, Snappy, Invigorating
T FALL DAYS

are Business Stimulators

With larger values in merchandise involved and dangers
of loss by fire multiplied it is time now to check up on

The heating plant is one year older and unseen defects
| may have developed which later on might spell disaster.
+. It is better to be safe first than sorry afterwards.
For Safety, Service and Saving let the Mutual Companies
protect you this fall and winter.
\
t is Better Protection at Lower Cost

An investigation will prove it

 

 

 

 

 

 

 

 

 

 

 

A Woman Doesn't Buy
Profits or Advertising

She buys flavor and purity and healthfulness and
variety of use. She buys QUALITY—and no million
dollar advertising campaign, no fifty per cent margin
of profit can make her a user of food products that
don’t possess real goodness.

Quality, goodness—that’s the reason Nucoa is the
largest selling brand of margarine in the country to-
day.

Nucoa is delicious, it is pure, it is good for grow-
ing children, it has many uses, it is always good.

Stock Nucoa.

 

The Best Foods Inc.

297 Fourth Avenue, New York City
NEW YORK CHICAGO

SAN FRANCISCO

 

 

 

 

 

 

— That Sign on Main Street

in front of the best grocery store in most of the small towns throughout
the country there is a sign reading:

Selling Agency for CHASE & SANBORNS
Chase & Sanborn’s = SEAL BRAND COFFEE
FAMOUS

—half a century on the

Teas & Coffees

Nation’s breakfast table.

These stores have come to No other coffee parallels
know the value of this sign. :
It has been profitable for them Seal Brand s Stern

   

to handle Chase & Sanborn record
merchandise and to make that

asa

fact known. In the minds of

The standard
for over
stores with quality merchan- fifty years

dise. Probably it would do

consumers it links up these

as much for yours.

Seal Brand Tea

Why not write us about it? is of the same high quality
Chase & Sanborn
Importers

SEAL BRAND COFFEE AND TEA
Boston Chicago

Grocers Supplied by Chase & Sanborn, 327 N. Wells St., Chicago

 

 

 

 

 

YOUR
Selling Cost

is less when you stock goods of known

#

value. Especially when the price has
been established by the manufacturer

and you realize your full profit as you

Baking
Powder

Same Price

do on

 

for over 3§ years

25 ounces for 25c

A fair price to the consumer and good
profit for you. Why ask your customers
to pay War Prices?

It will pay you to feature K C

Millions of Pounds Used by Our

Government