=e Sa \ 1 Z CEE 7G, Ge cS PUP SRO OOM Iorty-sixth Year 1 Zp . TON \ , Z =, COLA } |! N (aS go (ES RS \( Re PUBLISHED WEEKLY ¥% 75 Co CF Pam. ae) La, ax N PAs Oy sf. SOF) Bas g DIE WOH ie We ee MN p { Sal 4 m= eS i Y ri Do 2 G YS N (h y iA eS fe aN SS Z y iS . 7 ~<—--—— Ten New Readers of the Tradesmen. The following new subscribers have been received during the past week: Lion Mustard Mills, Grand Rapids. Ralph H. Johns, Kalamazoo. Stanley S. Monroe, Watervliet. Pray & Co, Charlotte. Merchants Credit Holland. Nienhuis Bros., Bureau, Service Pearline. Ruggles & Rademaker, Manisice. A. W. Peterson, Saginaw. John Christopherson, Muskegon. Samuel R. Haines, Manistee. —_—_->-e- How Acquired. “How did you become a victim of * wanderlust?” “From constantly searching around for a place to park my car.” HOTEL BROWNING 150 Fireproof Rooms GRAND RAPIDS, Cor. Sheldon & Oakes Facing Union Depot; Three Siocks Away- | | att Ai a a a ccratnnenae aieaiieneanitea she, iit Shiota asian nea naenittt imeadeh aaa . ee ae ; a ; > vs seeder ieee 5 November 21, 1928 Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 5.75 and beet granulated at 5.65. Tea—Japan teas continue pretty dear, reflecting the strong condition in the primary market. Stocks of choice and medium grade Japans here are very light and it is said will not be sufficient to meet the demand here for any length of time. The market is a little stronger on Formosas and sales good on the low and The better grades are reported medium grade teas . are not much in demand. Prices are firm. Canned Vegetables—Unless there is a large pack of tomatoes in 1929 a serious condition will prevail in an- other year’s time as the reserve in the hands of retailers has been cut to a minimum. The strong call for puree has almost exhausted stocks in first hands and goods held back in all posi- tions have been use up or will be ab- sorbed before another crop goes. into the can. String beans began to go into consumption as soon as they were packed and even at the present mar- ket offerings from first hands are light. These are only two of the many packs which are in splendid condition. De- spite the firmness caused by the lack of surplus offerings, there is only mod- erate interest in replacements. Buyers have reached the season when they are not vitally interested in goods at the factory for prompt shipment and can- ners are not willing to make terms on goods for movement in January. Goods are properly warehoused and financed and there is little or no forced selling. Corn is cleaning up in many canning sections where packers have especially well known brands. A lib- eral pack has been put up, estimated to be in the neighborhood of 15,000,000 cases, but like the large production of peas, this vegetable has been moving out steadily ever since deliveries were started. Carloads of tomatoes are taken for factory shipment as needed, with a steady undertone, and no changes in prices have occurred. Dried Fruits — Low-grade have been taken out of the commercial field by diverting them into stock feed, and packers are trying to select the best of the current pack for ordinary trade uses. Raisins are still being of- fered on a low basis, but the selling pressure has eased up sufficiently to allow for a better feeling. Jobbing markets are responding and operators are showing more confidence in the article. All of the other dried fruits are in better statistical position than usual for the season. The apricot crop is in comparatively light volume and decidedly short on the top grades. The price trend of the latter has been up- ward and it is believed that high quo- tations will prevail before the end of the season in the jobbing and retail fields. The main strength in prunes is in the large sizes of California packs but the balance of the line is so placed that there is no free selling in a com- petitive way among packers to cause any weakness or lower prices. Most sellers are holding without shading their prices for a later outlet if their raisins MICHIGAN TRADESMAN goods are not taken at the moment. The Northwest is practically cleaned up of prunes in first hands. Some lines of peaches are getting down to light holdings, while the general tonnage, in fair volume, is held with confidence because of the generally good position of dried fruits. The Coast situation is reflected here and tends toward a firm market, although there is no more than a routine demand in evidence. All stocks are going out to the retailer, but without any special features to be neted. Canned Fish—Shrimp canning is ending for the season and no accumu- lations have occurred in the hands of packers. Maine sardine canning is al- so virtually over, which gives canners firmer ideas now that they know the Pink and red salmon are quiet. The recent warm weather has been favorable for con- prolonged enough to have much effect upon the extent of production. sumption, but was not movement. Salt Fish—The depleted and irregu- lar stocks of salt mackerel among all handlers make it impossible to get a close line on values on the open mar- ket. For that reason quotations are again omitted. The undertone is one of firmness, fat fish. Stocks are in strong hands both Down East and in foreign producing coun- tries. The movement toward the re- tailer is Other lines of salt fish are firmly held. especially on seasonable. Nuts—Nuts in the shell are in more demand than Shelled nuts are uniformly quiet on the spot active meats. and for shipment from primary points, as holders wish to test out the strength of the market before making extensive commitments. Despite the lack of support from the American market, foreign almonds and walnuts been held firmly by sellers and filberts are steady. Stocks on the spot are moderate, although there is an increase in working inventories. The main complaint at the demand for nuts in the shell is that the size of the orders from the interior and local trade is uniformly conservative. There has been no speculative buying and even the regular distributors have been tak- have ing no more than they can convenient- ly handle, preferring to replace fre- quently. The delayed buying is caus- ing congestion on the docks and at railroad terminals and brokers are urg- ing their clients at interior points to anticipate their wants in order not to be deprived of needed merchandise. The approach of Thanksgiving is felt and all varieties of nuts are being taken. Walnuts are firm on both im- ported and Brazils are closely sold up among importers and are moving out within the range quot- ed. Almonds have been standardized at a price basis and the jobbing move- ment is sufficient to keep a firm un- dertone. Filberts are active, as they are one of the cheapest of nuts. Pickles domestic. The pickle market is active in all positions. Picklers are busy making deliveries on their commit- ments and there is no congestion of goods in jobbing centers as the con- suming demand for all grades is good. Dills are moving in customary volume for the season, with the large sizes in active demand with limited offerings. Both dills and sour pickles show an advancing tendency. The supply of raw material in the hands of picklers is not excessive and with carryover there is no more than enough in sight to carry the trade comfortably into new crop. The sale of sandwich spreads, relishes and condimentary lines is increasing in the retail field, which makes an active market. Handl- ers look for a continued free move- ment during the late fali and winter. Rice—The November 1 forecast of rice production throughout the country tends to confirm the postings of millers who have insisted that the price basis has been too low to be maintained in view of the volume of supplies in sight and sales throughout transient trade channels. In some states, such as in Arkansas, rice has been coming in slowly to the mills and there has been no accumulation in the other States to cause weakness. Millers have been holding firm and report a good export and domestic demand. The spot mar- ket is improving in tone and while no radical price changes have been made during the closing days of the week holders are inclined to demand prem- iums for their better grades. Sauerkraut—The market is not so huoyant as a few weeks ago for sev- eral reasons. The warm weather has with the consumer move- ment to some extent, while the higher range of prices this season is also a factor in limiting the turnover. While factory prices are somewhat lower there is no weakness apparent in any Canned kraut has followed the lead of bulk packs. Olives—The olive situation has not changed during the past week either on in Spain. Holders in Seville are firm in their selling ideas and will not shade prices, which has resulted in a relatively higher market et the source in some sizes than the spot basis. The movement of bottled olives in the jobbing field is normal. interfered position. the spot or Macaroni — Leading manufacturers report a seasonable distribution among jobbers who are buying steadily, but not in more than routine volume. No changes in quotations occurred this week. Vinegar—Quotations are continued, as there has been no marked price trend to change the range of a week ago. Buying for replacement is being conservatively done. —__2+ > Review of the Produce Market. Apples — Wolf River, $1.25@1.50; Northern Spy, $1.75 for No. 1 and $1.50 for No. 2; Baldwins, $1.25@1.50; Tall- man Sweet, $1@1.25. Hubbardston, $1.75; Snow, $1.75; Idaho Delicious, $2.75 per bu. basket. Bagas—Canadian, $1.40 per 100 Ib. bag. Bananas—7@7'c per Ib. Beets—$1.25 per bu. Brussels Sprouts—30c per qt. Butter—The market is lc higher than a week ago. Jobbers hold prints at Sic: fresh packed in 65 Ib. tubs, 49c; fresh packed in 33 Ib. tubs, 49%c. 5 Butter Beans—$4.50 per hamper for Florida. Cabbage—75c per bu. Carrots—$1.25 per bu. Cauliflower—$2.25 per doz. Celery—40@60c per bunch accord- ing to size. Cocoanuts—90c per doz. or $7 per bag. Cranberries—Early Black, $4.25 per 4 bbl. box. $8 for % bbl. box; Late Howe, $4.75 per % bbl. box; $9 per Y% bbl. box. Cucumbers—$1.40 per doz. for home grown or Illinois hot house. Dried Beans—Michigan jobbers are quoting as follows: €. Hi. Pea Beans $8.35 Eaent Red Kidney ._...... 8.50 Dark Red Kidney _._____.______ 8.25 Eggs—Local jobbers pay 5le for fresh. Cold storage supplies are now being offered on the following basis: AX Standards 36c % Standards 33¢ @heeks (600 30¢ Garlick—23c per Ib. Grapes—Calif. lug. Grape Fruit—Florida, $4.50@".75 per crate. Green Onions—Chalotts, 60¢ per doz. Green Peppers—90c per doz. Emperor, $1.80 per Lemons — Ruling prices this week are as follows: 360) Sunkist $7.50 500 Sunkist 20020 7.50 560 Red Ball 7.00 300 Red Balk. 7.00 Lettuce—In good demand on the fol- lowing basis: Calif. Iceberg, per crate ~--_---_- $5.50 Hot house leaf, per Ib. —.___.__ Ile Oranges—Fancy Sunkist California Navels are now on the following basis: 126) $6.25 E50 es 6.75 VG 2 ee 6.75 200 ee 6.75 BIG) 6.75 BSR = 6/5 Florida $5 per crate for all sizes. Onions—Spanish, $2.25 per crate; home grown, $4 per 100 Ib. bag. Pears—$1.75 per bu. for Anjou. Potatoes—40@60c per bu., accordins to quality. Poultry—Wilson & Company pay as follows: Heavy towls 0 24c Eight fowls 0.0000. 2. l6c Heavy Reester =.=. Be W. EB: broilers § 18c Quinces—$3.50 per bu. Radishes—20c per dcoz. bunches. Sweet Potatoes—$3.25 per bbl. for Virginia; $2.50 per bu. for Jerseys. Tomatoes — $1.15 for 6 Ib. basket from California. Veal Calves — Wilson & Company pay as follows: Bancy 220 19c Good oe 17¢ Medigm 2. 4s l4c Peer 8 lle ——_o—————_— Charles H. Swift, grocer at Hills- dale, in renewing his subscription writes us: “It’s hard to spare the $3 but it’s harder to get along without the Michigan Tradesman.” 6 Late News From Michigan’s Metrop- olis. Detroit. Nov. 20—At their meeting Ss as secretar LB R a as recently pur- chased the ty antilever shoe stores 1 this city was first associated with Thomas J. Jackson in 1919 and when the st Snoe s iT } ager. Mr. R rector of the co : 7 . } 7 a There > ao petter thai t a. core 1. x ar os ee . + + . was last vear at this season, most ot the dealers having a comtortabie bulk wer a period the tions = particu- seen in the he distributors knowledge of o be, and they an absolute ugh to make Oakland sales is reported ere b the Richards- + ; . ¢ } Oakland Co., t of the Oak- land-Pontiac rs Deliveries, even at this are running as Litwvh <« the r pen - anene. x nign as tnree or ir times aS many as were recorded in any previous new , and there are enough ) Insure a con- tinuance o is condition for a while. The price reductions announced in De- troit for the Dodge sixes, except the enior li reaching as much.as $250 or the individual car, have naturally stimulated Dodge sales. orders actually booked t: i price - i Several announcements of new lines and additions to present offerings are just around .¢ that those 4 AS © ~ J Q * advantage Reo will 4 i have a new car. out about thirty days, a companion to the Flying Cloud, , There will be sev- eral new or improved sixes, and some surprises are promised in’ the field: of the eights and the higher-priced class generally. One, in. particular, will re- flect a company policy to build a car lower price. at a MICHIGAN TRADESMAN buyer who does not have to consider securing a means of personal conveyance. In this case, the buyer will own what amounts to a car built to his lividual order—and he will have to pay accordingly: new Canadian plant at Walkerville. just across the river from Detroit, is making rapid progress and 4 is expected to be ready for use about Feb. Mutual problems of the wholesale and retail merchants in the Thumb Michigan were discussed District of f all angles to the general benefit merchandisers during the trade promotion trip to the Wholesale Mer- chants’ Bureau of the Board of Com- merce, which was held on Tuesday and Wednesday of last week. From many points this was one of the most suc- cessful trips of its kind that has ever been taken and an unusual amount of both the whole- who attended and the retail merchants who were the guests at the luncheon and dinner meetings. retailers attended the interest was aroused in sale executives 60n ad ip was made by motor bus. f many wholesale, jobbing institutions, hotels and erprises covering that The left early returning before iay night top was made at Bad Id, attends Tuesday party i 116 merchants from that y and surrounding communities ere guests at the luncheon. From re the party went to Caro for a ner meeting. which was attended by 120 retail rchants. The Detroit party spent the night at Caro, leaving the next morning for Vassar where 70 i hat city were guests “on meeting. In the evening held in Lapeer, with 96 was retailers as : A : me €ach of the guests. speakers the city in ular meeting was held, problems and told how night aid the wholesaler One common problem each of the communities, it developed, was the need for hard sur- meetings 1 from besetting faced roads. Each city is making vigorous efforts to have a direct road from Detroit, paved with concrete. The futility of gravel reads during Spring thaws and at some other times was explained. In at least two of the cities the Detroit party was asked to obtain the support of Wayne county to get the State Administrative Board to put individual roads through, or if the road was in existence, to have it hard surfaced. The problems of commercial relations between the wholesalers and retailers were discussed to some ex- tent and the amicability of these rela- tions were lauded by both wholesale and retail speakers. On the matter of paved highways, the communities of the Thumb were advised to get together on a complete program of highway construction for the entire district. It was shown that by agreeing to a program the weight of the whole district can be thrown into the subject and the support of other sections of the State can be ob- tained. _While each community is car- rying on its own little battle for a cified but “detail” project, the lack organized effort will work to its disadvantage, it was shown. The local speakers in each of the cities, as well as those of the Detroit party who made speeches, stressed the close relationship between Detroit and the rest of the State. In the Thumb District particularly, there is a close relationship with Detroit. Practically all of the products of the farms, dairies and factories of the Thumb are ab- sorbed by Detroit, and in return De- troit supplies that district rather thor- oughly with manufactured products. spe or More and more the business men of the State are realizing the importance of Detroit to the rest of the State. The poliitcal wall that divides this city irom the rest of the State is rapidly crumbling as far as the economic factors are concerned. Viewed in the cold light of economic reasoning, this wall is evaporating. Retailers who at one time listened attentively to the “fight” against Detroit, are beginning to see for themselves the lack of rea- son in it. —_—_»~+. Corporations Wound Up. The Michigan tions have recently filed notices of disy solution with the Secretary of State: Glucol Manufacturing Co., Detroit. Ideal Building Corporation, Detroit. Industrial Center, Flint. American Underwirters Detroit. H & H Auto Sales, Incorporated, Port Huron. Wilcox Products Corporation, Detroit. following corpora- Corporation, Curry 3uilding Association, Iron Mountain. Igram-Sobe, Incorporated, Flint. Kuschewski Bros., Incorporated, De- troit. Dearborn-Detroit Corporation, Detro:t Minor Walton Bean Co., Detroit. Marlowe Grass, Incorporated, Detroit. Huron River Valley Land Corporation, Detroit. Expansion Sales Corporation, Nufuel Heating Corporation Antique Galleries, troit. Detroit. Detroit. Incorporated, De- —_+>. ___ Grows Papaya Minus Seeds. Miami, Nov. 16—Henry Randall, of the Community Gardens, Opalocka, a papaya grower of note. has a seedless variety of this fruit that is attracting much attention. Mr. Randall has been a truck gardener for many years and since becoming interested in papayas has made many interesting discoveries November 21, 1928 in connection with this wonderful fruit. Recently he received some new seed through a neighborly exchange and from this seed he developed one tree that has produced fifty specimens which are entirely seedless, while the entire lot of seed produced three dis- inct varieties of fruit, only one of which, however, was seedless. Budding and grafting cannot be resorted to vith this fruit, so the continuation of a seedless papaya has provided a prob- lem for considerable thought for Mr. Randall and others who give serious thought to such matters. ge Plan To Tame Wild Ozark. Melbourne, Ark., Nov. 16— The Ozark section this Fall has the largest 1 crop in many years. The wild persimmon that grows in the mountains is expected to be developed into a commercial product; no other wild fruit in the hill country grows so profusely. Crude experiments show that seven food products can already be produced from the persimmon. A persimmon syrup, said to be the equal of that made from sorghum cane, can be evaporated from the juice. If the evaporation process is continued long enough a crude sugar can be produced. Persimmon marmalade is said to be equal to any of the marmalades made from fruits, and an excellent jelly can he made from persimmon juice. Beer can be made from the fruit, and they can also be made into a breakfast food. — —- > >—__ Finally Got There. “What is your excuse this morning?” asked the irate employer when_ his office boy showed up half an hour late. the took a “The ice on time | back two.” pavements, — sir. Every slipped step, | “Indeed? Then please tell me how you ever got here?” “IT started walking back home.” eeeeeerierierie eee ee CeTe RRR A WoRDEN GROCER COMPANY The Prompt Shippers OF Te eRe It Will Make Friends For You i Build Good-will With Morton House FEE tee Ure WoRDEN GROCER COMPANY : Wholesalers for Fifty-nine Years te} OTTAWA at WESTON THE MICHIGAN TRUST COMPANY, Receiver QMeri GRAND RAPIDS : November 21, 1928 MICHIGAN TRADESMAN Items of Interest To Grand Rapids Council. The annual meeting of the Grand Rapids Traveling Men’s Benefit As- sociation will be held in the council rooms, at the corner of Louis and Tonia, Dec. 15, 1928, for the purpose of electing officers, hearing the annual reports of the Association and trans- acting any other business which may come before the body. This Associa- tion has had quite a remarkable rec- ord. It was organized nineteen years ago and has had but twenty-eight deaths since organization. It has at present on its membership roll 275 members in good standing. The ob- ject of the order is to provide a death benefit fund for the beneficiaries of its members immediately upon receipt of proof of death, regardless of the cost. Only the members of the Grand Rap- ids Council 131, U. C. T. of A., and their wives are eligible for member- ship. The cost is exceedingly low; a membership fee of 50c, annual dues of 25c and one advance assessment of $1, and an assessment of $1 at the death No salaries or fees are The beneficiary of a member receives $200 death benefit, which is a wonderful assistance in meeting many of the small expenses incident to the death and burial of the member of a family. W. S. Lawton is president and Allen F. Rockwell Sec- retary-Treasurer of the Association. of a member. paid to officers. Some time ago the manufacturers of the famous A C spark plug, Flint, of- fered a prize of a gold watch to the salesman of a distributor who sold the largest amount of spark plugs covering a period of three months’ time. It seems that when there is a prize worth while offered by any manufacturers anywhere — usually from Grand Rapids or Grand Rapids Coun- cil wins the prize. Herbert H. God- frey, who has been with the Brown & Sehler Co. for nineteen years, who works Northern Michigan, with head- quarters at Traverse City, was award- ed the prize which is valued at $100. We congratulate Brother Godfrey on some man his success. Mr. and Mrs. Walter Lawton, re- siding at 813 Lake Drive, Grand Rap- ids, experienced a very serious auto- mobile accident about two weeks ago. They were driving from Saline to Ypsilanti at a moderate rate of speed when at a curve in the road they en- countered loose gravel, which caused Mr. Lawton to lose control of the car, which crashed into a telephone pole, almost demolishing the car and very severely bruising them. Mrs. Lawton also sustained severe cuts about the face from flying glass. They were ad- ministered first aid by a physician in Ypsilanti and have spent the past two weeks in Detroit, recovering from the shock of their unfortunate experience. Grand Rapids Council is very grateful that the accident was not more serious. It seems their escape from serious in- jury or death was quite miraculous. The Auto City Council, No. 305, of Lansing, held a smoker and booster meeting last Friday evening in their council rooms at Lansing. They is- sued an invitation to Council 131 to join them, but owing to the terrible weather which prevailed and a number of other reasons, the meeting was at- tended only by Senior Counselor Henry T. Koessel and Past Grand Counselor L. V. Pilkington. Brother Koessel talked to the assembly on the value of U. C. T. ism, while Brother Pilkington gave them quite an educa- tional talk bearing upon the relation of the Grand Council to the Supreme Council, emphasizing also the import- ance of an active, well organized sub- ordinate council, for it is from the sub- ordinate council that the Grand and Supreme Council draw their strength. The meeting was a very pleasant af- fair for all who attended and produc- tive of quite good results. The committee in charge of the dances of Council 131 is to be con- gratulated upon the very successful dancing party held in the council rooms last Saturday night. The chair- man of the committee was out of the city and Harry A. Coleman acted in that capacity and put over a dance which all who attended pronounced a great They featured the “Lemon’ dance and it was mighty well received. The refreshments, consisting of excellent cider and very tasty doughnuts, were much appreciated. It is, in our judgment, one of the nicest parties they have conducted for the council for quite a while. success. Manufacturers and distributors of all classes of merchandise are realizing that it is highly essential that their representatives calling on the trade in their respective lines should have thor- ough knowledge of the product they are offering. In fact a_ successful representative must be to quite an ex- tent an educator and the most pro- gressive firms are spending consider- able time and money equipping their representatives with all the essential information to be had relative to the manufacturing, distributing and use of their products. We _ have recently learned Robert FE. Groom, Junior Counselor of No. 131, who represents the Cleveland Burial Case Co., of Cleveland, has been summoned to that city to be there next Friday to hear a lecture and see an industrial film dis- played which is used by the American Rolling Mills Co., demonstrating the process of producing the metal from which the rust-proof metal caskets are produced by the above corporation. There is a thought there for the rest of us who attempt to sell merchandise for our respective companies and that is, have we exhausted all the possibili- ties for adding to the information we have regarding the producing, distrib- uting and use of the products we sell? Mrs. John D. Martin, widow of John D. Martin, who was very active for many years in the Council, called on friends in Grand Rapids last Satur- day, accompanied by her son, Lloyd and wife, of Jackson, with whom she makes her home. W. G. Bancroft, a member of the executive committee, and wife, living at 1447 Byron street, spent several days last week in Detroit on business for his firm and visiting their two sons who reside in that city. Henry T. Koessel has recently join- ed the sales force of the Hall-Neal Furnace Co., of Indianapolis, Ind. This seems to be an excellent connection for Brother Koessel as both Mr. Hall and Mr. Neal have National reputations as heating engineers. The corporation has been producing furnaces for twenty-five years and enjoy a wide distribution. Brother Koessel is cer- tainly outbatting Babe Ruth in gather- ing in the orders and we wish him con- t'nued success. His territory embraces the entire State of Michigan. LoL >> _ Hides and Pelts. Green No. & 10 Green, No. 2 _-_--_---..--------------- 09 Civea No ft 2. eS ee Gured. No. 2... i 10 Calfskin, Green, N i g 7 Calfskin, Green, N . oS) Calfskin, Cured, : _ 58 Calfskin, Curde, : o oun Harsce No. 1 __.- . Se eae Horse No. 2 So 3.00 Parmbs _ 7@1.25 Sliearungs oo 25@1.00 Tallow. as ....lLULULULULLL ll... 06 Ne 8 oe 06 A ee 05 Wool. Unwashed, medium -_~-..-------- _ @40 Unwashed. rejects ~----.------------ @3vu Unwashed, five —._______ _____ _-_ @ 30 —_o +s ___—_ She Was Too Active. Marks—You spoke of giving your wife a bank account of her own in order to teach her the value of money. How did it turn out? Parks—Badly. She used it up paying a lot of bills that I could have staved off for a year or more. A Variety for Every Taste LOBBY AND ENTRANCE TO GRAND RAPIDS TRUST COMPANY SAFE DEPOSIT VAULTS, LOCATED ON MAIN FLOOR PROTECTION FOR YOUR VALUABLES FOR LESS THAN A DIME A WEEK GRAND RAPIDS TRUST CO. Grand Rapids, Michigan ————————— 8 TRADE WITH SOUTH AMERICA One effect of the economic rehabil:- tation of which the United States is beginning to feel is an in- tensified competition of world markets. Both America and the Old World must look to those parts of the globe in which industrial- Europe for the control ization is not so far advanced if they are to find the necessary purchasers for their manufactured products. They can sell to each other only to a limited extent; their future prosperity is de- pendent upon their ability to extend their trade into new fields. It is on this account that South America upon the horizon of American trade expansion. looms so_ large It is a potential market of far greater importance to the United States than our present trade, important as it is, would seem to indicate. No other part of the world offers such opportunities for American exporters if we cultivate friendly relations with it and study its needs and ways of business. customer in South America is Argentina, which in 1926 stood ninth in the list of our chief markets. Brazil was fourteenth; Co- lumbia, twentieth; Chile, twenty-first, twenty-fifth. These rankings are not high. They do not threaten the supremacy of the United At present our best and Venezuela, Kingdom, Canada, Germany, France or Japan, but together these nations import some 376 million dollars’ worth of goods, while South American mar- kets in all absorb almost 10 per cent. And in every case but one these nations have risen in rank rating for the previous three-year period. of our exports. over their average The chief item in our exports to these South American countries is ag- ricultural machinery, Argentina alone importing 27 per cent. of our total out- put. Automobiles and automobile parts, machinery other than agricultural, gas manufactures, boards, planks and scantlings, cooper- and fuel oil, cotton age, wire manufactures, rubber manu- flour are other products which bulk large. In other factures and wheat words, we send to Latin America our most important manufactured products and must continue to do so in even greater quantity if we are to maintain the industries on which our prosperity is chiefly dependent. With Europe and with Canada, our largest customers, the balance of trade is favorable to the United States. In South America, as in Asia, where our exports are overshadowed by our huge importations of rubber from British Malaya and the Dutch East Indies, our exports do not equal our imports. It is this situation which from the purely material point of view should intensify the interest of the United States in South America and in the peace and stability of Latin America. We cannot afford to lose any oppor- tunity to develop the international co- operation of the Western Hemisphere or to impress upon South America the value of a friendship which to so great a degree is advantageous to the two continents. In his decision to tour South Amer- ica President-elect Hoover has thus taken a doubly significant step toward MICHIGAN TRADESMAN achieving these aims. Not only is he showing the Southern republics how important he feels inter-American friendship to be, but he is also setting- an example to American business men of recognizing the need for greater first-hand knowledge and understand- ing of South American questions. He is doing no less than laying the foun- dation for the trade of the future. GOV. GREEN’S OPPORTUNITY. Because of the defiant attitude to- ward Governor Green on the part of the old members of the Board of Phar- macy two years ago and their persist- ent and determined refusal to co-oper- ate with him in replacing the man who was constantly disgracing the Board of Pharmacy and the drug trade of the State by his arbitrary methods and puerile spite work against those who refused to support Groesbeck for the governorship, His Excellency had to take the bull by the horns and replace the members of the Board who refused to work with him in this matter by the appointment of three new members. This gave him a working majority and he proceeded to make good his pre- election promise that all unworthy officials in the employ of the State Hoffman was relegated to the obscurity he deserved would be eliminated. and the demoralization he created and maintained in his department is gradu- ally being remedied by an appointee who works with the Governor and his associates on all business matters per- taining to the duties of his office, in- stead of misusing his position by mak- ing it a political machine, so adjusted as to create unnecessary hardships for those who refuse to bend the knee to political chicanery and_ disreputable methods. In clearing up this. disagreeable situation—alike disgraceful to the for- mer chief executive, the Pharmacy and the drug trade of the State—Governor Green had to act quickly and without the careful con- sideration he has given most of his appointments and the discharge of his official duties generally. 3oard of He now has three new members on the Board, none of whom are thoroughly representative pharmacists in any sense of the word. He will have another appointment to make January 1, 1929, and still an- other January 1, 1930. In making these appointments he can, to some extent, undo the harm he has done through unwise appointments by se- lecting men of wide experience in the handling of pharmaceuticals—men who have devoted their lives to the profes- sional side of their occupation. The two members whose terms expire a month and thirteen months hence ad- mirably meet these requirements, but because they were so unfair and so un- wise as to defy the Governor two years ago and insisted on sustaining Hoff- man in his determination to make the 30ard of Pharmacy a corrupt political machine, instead of a function of the drug trade of Michigan, their further continuance on the Board is probably out of the question. The Tradesman has no name or names to suggest in this connection, but sincerely hopes the Governor will select men of the type and fitness of Messrs. Dykema and Way, instead of honoring any more druggists whose familiarity with the ham sandwich counter is not a proper qualification for membership on the Board of Pharmacy. TEN YEARS OLD. While the Allies and the United States have this year celebrated the tenth 1928 has also afforded the occasion for anniversary of the Armistice, even more. significant anniversaries throughout Central and Eastern Eu- rope. The year which brought the war to a close also marked the crea- tion of. some half-dozen new nations and in November their birthdays fall thick and fast. Hungary broke away from the old Austro-Hungary Empire and declared itself an independent kingdom on Oc- toher 16, 1918, but it was on Novem- her 12 that the Austrian Republic was proclaimed. Two days later Czecho- Slovakia was officially constituted an independent nation and Pilsudski as- sumed power in Poland. Four days more and Latvia followed the example which had been set in another part of Europe by Finland, Lithuania and Fsthania, and finally. on December 29, the union of the Serbs, Croats and Slovenes gave birth to Jugo Slavia. Of these nations, Austria and Hun- gary simply represented a rebirth un- der new conditions of the two chief components of the empire and Jugo Slavia was basically a greater Serbia, but Poland, Latvia, Finland, Esthonia, Lithuania and especially Czecho-Slo- vakia achieved an independence which had long been lost. Never had one vear seen such a phenomenal increase in the roll call of the nations. That every one of these countries was destined to survive at least long enough to celebrate its tenth annivers- ary is a fact of which political observ- ers were not too sure in 1918. It was feared that the fervor which had broken up the Austro- Hungarian Empire might not stop un- nationalistic til every national minority had assert- ed its independence, that Soviet Russia Baltic which had broken away from its con- might reconquer the nations trol or that internal dissension and ottt- side aggression might break up Po- land and Czecho-Slovakia. For a while it even looked as if Hungary and Aus- tria would be crushed by the after- effects of the war which had stripped them of their dependencies. Yet these nations have all lived and, Their gov- ernments are more stable and finances better organized than we could have believed possible ten years ago. From Finland to Jugo Slavia these new nations have many vital problems which must be solved if their con- tinued existence is to be assured. Yet they have all won the right to cele- brate their tenth birthday with genu- ine pride in what they have already achieved. on the whole, prospered. DRY GOODS CONDITIONS. Another spell of warm weather in many sections had a quieting effect on retail trade during the past weck. November 21, 1928 In other districts where temperatures were lower, active selling was report- ed. Early interest in holiday wares is evident throughout the country, accord- ing to advices received recently. With employment holding up well and such influences as the release of a record amount of saving through the Christ- mas clubs to assist, retailers are con- fident of an exceptional holiday volume. It is planned to get holiday shop- ping under way directly after Thanks- Ziving. The latter holiday comes late this year and allows only about three weeks to Christmas, so that merchants are being urged to lose no time on gift displays and promotion work. The department stores, in many cases, musi pile up sales totals through the holiday season if they are to show up well for the year. The October returns dis- closed a gain of only 3 per cent. and the month had an extra selling day this year compared with October, 1927, so that volume was just about equal fo a year ago. Interest in the wholesale merchan- dise markets has swung over mostly to the holiday lines, although there was fair activity during the past week on apparel. The latter market is re- ported quite bare of bargains in de- sirable merchandise. Manufacturers have realized that the uncertain weath- er presents unusual hazards and have been careful not to overproduce. This caution is quite general, and for this reason buyers have been checking on deliveries of holiday goods and making sure that supplies will be ready when needed. INDUSTRIAL RESEARCH. It is significant that the present-day analysis of industrial companies from an investment standpoint gives new and appropriate weight to what is being done in research and in a for- eign trade way. The statisticians have been quick to realize that the extent of these activities means a great deal with respect to earning prospects. Ac- knowledgment seems to be made that the time has gone by when routine methods of production and only cur- sory attention to foreign trade are suf- ficient to enable success in industry. Many industries have now witnessed the upsets which have come through the perfection of a product or the crea- tion of a new one, the scrapping of old for new types of merchandising and other changes wrought through re- search. Some of the more backward companies have depended too much on reputation and prestige to carry them along, only to find themselves trailing a more resourceful competitor, awake to the practical possibilities in research. Similarly, the problem of securing foreign trade has been attacked. The newer industries, particularly the au- tomobile manufacturers, have used en- terprising methods with conspicuous One of the large advertising reports that it is now serving twenty-nine manufacturers in the foreign field. It adds that the vol- ume of their foreign business will b> more than double of 1927, success. agencies oe sth nists anh Miensianiesmaoenedt aes Fee nnn eeaamananeel ETRE R Te nae oe ee { ‘ ) f November 21, 1928 eran treme AR RSE NCATE UE Sar ORTN BEA Neti mn TB a MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. With a steady downpour of rain in evidence most of the day, Saturday was not a good time for an Ou Around trip, so I cancelled the plan of visiting the towns on the new pave- ment which has been laid on U S 131 from Howard City to Reed City and devoted the time to reviewing some interesting incidents I had brought to my attention more than fifty years ago, when I became a resident of the Second City. I came to Grand Rapids to live Jan. 1, 1877. My first work was as a news- paper reporter on a morning paper. This meant that most of my work was done after 6 o'clock at night. One evening I was walking down Monroe avenue about 10 o’clock when I saw a cow deliberately walk into the fancy goods store of Jacob Barth, which was located where the Boston store is now. The store was narrow and lined with four rows of show cases—one on each counter and two on a center counter which ran through the store. Both passageways were very narrow. The store was dimly lighted with one gas jet in the office where Mr. Barth was working. He was evidently not aware that he had an intruder until I called his attention to the situation from the front end of the store. He took in the situation at a glance and asked me not to scare the cow, so she would attempt to turn around and thus play havoc with the showcases and their contents. He quietly approached the cow and in- duced her to back out of the store slowly. This was some job, for she was at least 75 feet from the street when he first glimpsed her. His con- versation with the cow was so subdued that she readily fell for his plan of ac- tion and made the retreat backward without doing a cent’s worth of dam- age. I had great respect for the re- markable presence of mind Mr. Barth showed on that occasion. Considering the native obstinacy of a cow, I think he did a remarkable piece of work. I distinctly recall the vigorous pro- test which was made a year or two later when the common council enacted an ordinance prohibiting the keeping of hogs in the city limits and abolish- ing the custom of turning cattle loose in the streets. This action was re- garded by many good people as an in- vasion of their rights and an infringe- ment on personal liberty. Fifty years ago there were many grocery stores on Monroe avenue, es- pecially on both sides of the street be- tween Ionia and Division avenues. No one thought of closing before 10 o’- clock five days a week and midnight on Saturday. Even then the closing was uncertain, due to the action of the man across the street. Someone would get tired and take in a basket of fruit or vegetables from the sidewalk, which was liberally used for display purposes in those days. The man across the street would do the same. Then the other grocer would take in another basket, to be followed by similar ac- tion on the other side of the street. Then the movement would become general and in fifteen minutes the lights would be extinguished, the front door locked and the weary merchants and clerks would wend their way home- ward. We do things better nowadays, except in the where the dagoes, Assyrians and other peoples of Southern suburbs, Europe keep their stores open seven days a week, twenty-four hours each day. Children, dogs and cats constantly fraternize in these so- called stores, eating together, sleeping together and contributing to the gen- eral disorganization peculiar to shops of this kind. About fifty years ago a lumberman and banker from a Ittle town in West- ern Michigan came to Grand Rapids and took a position as cashier in a newly-organized bank. Greatly to the surprise of the directors, he declined to accept a salary. He said all he wanted was recognition as a financial man. Within a short time money be- gan to be abstracted from the bank at irregular intervals. Unknown to the cashier, the president of the bank em- ployed Deputy Sheriff Horace Davis to secret himself in the bank and ascer- tain who was making free with the funds of the bank. The second night Davis was on watch he was rewarded by seeing the cashier quietly enter the bank, open the safe and abstract sev- eral hundred dollars in currency. The officer pounced on his man and forced him to disgorge. The next day there was a vacancy in the cashiership, but the ex-cashier continued to reside in Grand Rapids for several years, dipped into politics and was elected mayor of the city and subsequently became the dispenser of political offices for West- ern Michigan during the Cleveland ad- ministration. He subsequently made a disastrous failure in a business he es- poused, owing the banks of this and other cities much in excess of $100,000. He afterwards died in an Eastern city and would have been buried in the potter’s field if local friends had not raised a purse to purchase a casket and send the body to Maine where the de- ceased was born. Fifty vears ago police headquarters was on the second floor of a building at the corner of Monroe and Ionia avenues, where the Grand Rapids Sav- The chief of police was James Moran, who had an “eve like an eagle’ and who ruled the ings Bank now stands. criminal element of the city with an iron hand. He had the most piercing black eyes I have ever experienced in my life and the blackest beard I have ever seen. His eyes were a great asset to him in his business because none but the most hardened criminals could fail to quail with those eyes almost literally burning a hole in him. He lived for many years in a house about twenty feet below where I am sitting as I write these lines—on the corner of North Tonia avenue and Louis street. His son, Charley, was the regular po- lice detective. There were then eight regular patrolmen—four for day and four for night service. Police court was located on the third floor over headquarters. The police judge acted as clerk as well as presiding officer and kept the blotter in which the proceed- ings of the court were recorded. Asa newspaper reporter it was my duty to IT noted that while the charges against men ac- copy each day’s proceedings. cused of crimes or misdemeanors were entered in ink, the disposition of their cases was entered in lead pencil and later—several days later—changed to ink. A man who paid a fine was so recorded in lead pencil. Later the erased and the word “committed” entered on the blot- ter. In many cases I would meet these men on the street and they expressed pencil marks were themselves as happy at getting off with I soon concluded that the judge of the court was “knocking so small a fine. down” most of the fines, which added probably $200 a week to his income. I quietly made a carefully compiled list showing stealings the judge had made for a single month and presented the matter to Julius Houseman, who was then mayor of the city. He sent for the judge, who made a coniplete con- fession. The next morning the city created a new office—clerk of the police court—and I have never heard of any defalcation in that office since. The “eagle eve” of Judge Hess would preclude the possibility of any steal- ings of that character so long as he is head of the police court. Fifty years ago we had eleven men in the police department and 25,000 people to protect. In the meantime we have increased eight fold in popula- tion and nearly fifty fold in police offi- cers and men, which would seem to in- dicate that as a city expands in size and population, the criminal class in- creases in a greatly accelerated ratio. At this time we also had eight paid firemen and eight letter carriers. I feel very thankful that I have been permitted to see Grand Rapids grow from 25,000 to approximately 200,000 people in a little more than fifty years. It has been a pleasant experience. I wish I could repeat the experience by living another fifty years in the city of my adoption, but, of course, that is out of the question. I think the anxiety of William A. Jack, the globe trotter and all round good fellow, to serve the community by getting 1,000 Grand Rapids citizens to dine with him and then discuss the subject of making the city grow faster and better is little less than wonderful, but I have no confidence in the claque of the crowd. In a carefully prepared review on Hoover in the November North Ameri- can Review, Ray Tucker writes: Crowds consist of dreamers, not doers. “Acts and deeds that lead to progress,” Hoover writes in his volume entitled American Individualism, “are born out of the womb of the individual mind, not out of the mind of the crowd. The crowd only feels; it has no mind of its own which can plan. “The crowd is credulous, it destroys, it hates and it dreams—but it never builds. It is one of the most profound of exact psychological truths that man in the mass does not think, but only feels.” I am reminded of Emerson’s sage observation: “One-half the men do the work of the world and the other half sit back and wonder why it was not done the other way.” E. A. Stowe. —_—__.- <> ____ More Government in Business. Colonel Ayres is one of those who think Hoover will not perpetuate the Harding and Coolidge policy designed to put more business in government and less government in business. This rather startling statement from Cleveland’s popular market prophet is not based on a belief that Mr. Hoover will seek to interfere with business— rather it springs from the notion that whether he likes it or not the new President will find himself enmeshed in problems that call for governmental action. “Government will almost surely in- tervene in business much more during Mr. Hoover’s administration,” says Colonel Leonard P. Ayres, “than it did in those of President Harding and President Coolidge. It will probably be forced to whether its leaders wish it or not. Some positive action must be taken before long looking to railroad consolidations. As a result of the po- litical campaign both parties are pledg- ed to do something about farm relief. tariff Problems relating to water Both parties have promised changes. power, inland waterways, and the regulation of public utilities promise to assert themselves so insistently in Congress that something will have to be done about them. “Well supported proposals looking to the modification of Federal Reserve System legislation will inevitably be put forward. Almost ineluctably this new Administration must take up fur- ther into or further out of the business of deep sea shipping. It seems clear that the administration of Mr. Hoover will not be able to follow the policy of less government in business.” Colonel Ayres does not lay himself open to attack by any claim that this advent of government into business af- That delicate conclusion is one he leaves for fairs will drive stocks down. the market to accept or reject accord- ing to its own best lights. He does point out that most bull markets in the last fifty years have lasted about twenty-four months. This it so happens, is the duration to date That cal- culation he makes on the assumption that the advance in stock prices did not begin in 1924, but after the sideways movement of 1926. And if there are those who think the market now has gone ahead further than any of the present bull market. current other in history they will do well to look at figures on the 1897-1899 mar- ket which rose 90 per cent., the 1904- 1906 market that rose 100 per cent. and the 1914-1916 market that rose nearly 160 per cent. The advance in the last two years amounts to 62 per cent. Paul Willard Garrett. [Copyrighted, 1928.] —_—_++>—__—_- George E. Van Dellen, proprietor of the Plainfield Store. dealers in gen- eral merchandise at R. R. No. 9, Grand Rapids, writes the Tradesman as fol- lows: “Enclosed find my renewal. I was afraid if I didn’t send it you might stop sending it and I find it a very necessary paper.” se CAE AREER UE 10 FORCED TO SETTLE. Western Union Compelled To Pay For Carelessness. It is refreshing to meet once in a while a case in which a court has held the Western Union Telegraph Co. re- sponsible for a mis-sent message. As I have explained, when this subject has been discussed before, all the telegraph companies have the users of their ser- vice so completely sewed up by small type conditions on the back of mes- sages blanks that it is a very unusual thing, no matter how great the negli- gence or how great the loss, to be able to make the companies pay for their mistakes. It can be done, however, and I have I out how, but only by comply- rointed ing with certain regulations (printed on the back of the blanks) which the average business man ignores. You can scarcely blame the companies for this, I suppose—they can legitimately take advantage of their customers’ careessness. So that I read with some rejoicing the report of a case which has recently which a telegraph Western Union, was compelled to pay $425 to cover a loss “ il been decided, in company, the its delinquency cost a customer, a mill- ing company. lis case the plaintiff, a milling m In the milling business it is customary and necessary to hedge the market; that is, when the miller makes a contract to in ti sa company, manufactured flour. i deliver flour at a future date he buys wheat on the stock exchange for fu- ture delivery. For this reason the mill- ing company on August 10 sent a tele- gram to a grain company instructing them to enter into certain wheat trans- actions for the milling company’s pro- tection. The message was delivered to the m. but it did not reach Chicago until 12:25 p. m. central time, which was 43 minutes after it was delivered to the telegraph 10 minutes after the stock exchange closed. The telegraph company at 12:42 p. company and next day was too late to carry out the instructions, wheat went up and the milling company lost $425. brought to recover this on the ground Suit was that the telegraph company had not sent and delivered the message within considering the At the trial it was proven that the regular time for a reasonable time. character of the telegram. sending a message from Bluefield to icago was from eight to fourteen ites and that if the message had 1 deivered within that time the mill- ing company would not have lost the money. The telegraph company defended on the ground that the message had been handled as usual, but there was trouble and delay caused by the condition of the wires at a certain point. The com- pany contended it was not an insurer of prompt transmission and delivery of messages and arrogantly assumed that it had used due care. The trial judge refused to accept such an arbitrary and flimsy excuse and directed the jury to return a verdict for the full amount claimed by the plaintiff, with costs and interest. Of course, the Western Union took an appeal, but fared no better in MICHIGAN TRADESMAN the court of last resort, which upheld the judgment and added $500 to the verdict for unnecessary litigation. The holding of the appeal court was as follows: It is well settled that proof of un- reasonable delay in the transmission of a message creates a presumption of negligence on the part of a telegraph company and casts upon it the burden of showing exculpatory facts or cir- cumstances. The court held that even though the unsatisfactory condition of the wires had caused the delay and could not have been helped, yet the defendant company had knowledge of this condition at the time it accepted the telegram on its face and because of defendant's knowledge that the stock exchange closed at 12:15 p. m central time conveyed notice that it must be sent with promptness. It accepted this message for a consideration then paid under the implied contract that it would make prompt transmission and delivery, known of an existing and present impediment in its wire. Plain- tiff did not know of the claimed in- ability to promptly transmit. This is not the case where some accident and adventitious circumstance over which a contracting party has no control in- tervenes and excuses him from its per- formance. Wire trouble is not a legal excuse for the failure of a telegragh company to properly transmit a message which upon its face and because of informa- tion possessed by the company in re- gard thereto conveys notice of the re- quirement for dispatch in its transmis- sion; where the existence and extent of the wire trouble are known to the company at the time the message was accepted, and these facts are not com- municated to the sender. Now I want you to notice that the telegraph company would have gotten away even with this if the message hadn't shown upon its face that it call- 1 ed for quick action. That clearly ap- If the message which did fluctua- tions and was not therefore a matter of minutes, the defense would, in all probability, have been ac- cepted by the courts and it would have escaped the scathing rebuke it re- ceived at the hands of two courts. Elton J. Buckley. [Copyrighted, 1928.] —_.-.__ America’s Navy Should Be Second To None. Grandville, Novy. 20—In a recent ad- President Coolidge emphasized the necessity for a bigger American navy, and every argument he advanced seems to be good. England and France are, perhaps, nettled over the fact that this country has vision sufficient to see through their plans for keeping the United States a second rate naval power. President Coolidge assures thtm that this cannot be done. We are several paces behind Britain in our naval ships, which cannot be permitted to long con- tinue. Those self seeking European powers may well learn, first as last, that this country is the greatest nation on earth. While she holds that posi- tion she will refuse to disarm and leave her navy in its present impotent con- dition. There was a time in the world’s his- tory when Britiana ruled the wave. That time has long since passed, never to be revived. No particular nation rules the sea, but this country, with its long coast line and numerous island dependencies cannot be expected to sit quietly and go to sleep while rival na- tions are building great war_ ships, making ready to let loose the dogs of pears in the decision. had been an ordinary one, not involve possible market company’s dress November 21, 1928 Grand Rapids — THE SCHUST COMPANY DISTRIBUTING POINTS Detroit BUTTER JUMBLES made creamery BUTTER Saginaw — Lansing — WHITE HOUSE COFFE — And Hard Cash for You! Of course, you’re in business to make money. With a good margin of profit assured, you can make the MOST money by giving your customers the best values for THEIR money. In the coffee line, this means selling White House Coffee with the flavor DWINELL-WRIGHT Co. Bosten, Mass., Chieage, ilt., Pertemeuth, Ve “roasted in.” It means more satisfac- tion on the table, steady repeats, grow- ing good-will for your store. Try White House Coffee in your own home. Youw’ll be eager, then, to send it into other homes—and you can do it at a good profit. Lae tena eels tg ONE POUND NET ern o ee ee eee ne mee ane nee T ETN NCT eet One a MOISE orem crs pe ae ete wae estes pute ene ene rer ene a iit mela ee ae November 21, 1928 MICHIGAN TRADESMAN 11 war when this Yankee Nation has dis- armed and slaughtered its navy. President Coolidge voices the de- termination of the American people not to be caught napping. European in- trigue and soft solder will never again be swallowed by our people. A nation the size and prestige of the United States must necessarily keep a respectable standing army and a navy which will rank with the best on earth. If, as the President says, we are several laps behind Britain in the number of our first-class war ships we should lose no time about preparing such, so that when added to the pres- ent force our naval strength will be second to none on earth. The United States is an isolated na- tion, say the European critics. Well and good. If we choose to stop at home and attend strictly to our own concerns, that is for us and not for them to decide. When these ponder- ous minded growlers of Europe decide that'the only way to fetch Uncle Sam to their way of thinking is by use of guns they will surely find the despised yankee as ready for the fray as were his ancestors at Bunker Hill and York- town. Britain and France have thought to fool the United States into thinking that all was well with ther big naval program, while we sat and sucked our thumbs. ‘The Vermont Yankee at the head of this Government is not nap- ping, as the over seas plotters seem to think. Coolidge is as wise in his day and generation as any man who ever sat in the presidential chair. What America seeks is fair play, rothing less. Shall she have it? There ceems to be an undercurrent of hos- tility over seas toward the United States, a most ungrateful feeling after what we did for the salvation of the allies in the kaiser’s war. Ingratitude has been described as the basest of crimes and we are getting that right off the bat from those we supposed our best friends in old Eu- rope. We can stand it if they can. The time may come when both England and France may need the friendship of America. As they deal with us so will we deal with them in time to come. Our treatment since the close of world war hostilities by both France and England has been despicable and Americans have good memories. But for Uncle Sam’s boys there would to- day be no British jack on the high seas and the tri-color of France would be only a memory. Why these nations should choose to ignore this; why they seek to annoy and insult those who saved _ their precious hides ten years ago is beyond the comprehension of any honest man. But then we should worry. While Calvin Coolidge is President we may not fear that there’ll be any knuckling down to British and French treachery, and right here on American soil we propose to stand for our God given sights, regardless of the sneers and criticisms of foreign supposed friends. The German can sit and grin be- hind his hand while this little bit of comedy is being enacted. ‘To all ap- pearances the German knows when he is licked and seems willing to abide by the verdict. We have no fear that the man to follow President Coolidge will not be equally patriotic when the time comes tor him to act. We shall build a navy commensurate with the needs of a great and growing nation. The recent insults from Britain absolve us from any promises in the past. Our navy must be second to none on the face of the earth, nor will it be when the plans for building first-class war ships are carried out. Britain and France still owe our country certain sums which they seem anxious to repudiate. Well, we can stand it if they can. A National re- pudiator is on a par with an individual of that sort. A nation that will not keep its agreements is no better than a criminal, The war has been over for ten years. There can be no occasion for saying we are waving the bloody shirt. We do nothing of the kind. Our day of triumph will come when Europe is once more engaged in a bloody broil and hands are wildly waved from Brit- ain and France toward America, ap- pealing for aid lest they perish. : Will we heed the appeal? Perhaps. We shall see. Old Timer. The Tangled Race Problem. In this country, since 1890, between three and four thousand people have been lynched, and back of how much of it, making it a National disgrace without mitigation or excuse, is race prejudice. The United States is the only country left on earth where peo- ple are burned to death. Someone will say that we must not belittle the difficulty of handling the race problem in this country. It is all very well to exalt good-will, someone will exclaim, but the matter is not so simple as that. This country has be- come the home not only of blacks and whites but of every tongue and nation under heaven. We are poured together in great cities; we jostle each other in business: we are diverse in tradition and alien in temperament. The race problem in America is one of the most tangled in the world. True, but of this one may be sure that in such a trying and difficult situation ill will has no contribution to offer. What kind of argument is it to say: Because powder is strewn around everywhere, therefore throw matches around too? No. Just because our race problem is one of the most diffi- cult that any nation ever faced, we need good-will, and only one thing ever yet produced good-will, and that is good-will. —_—__-—__—_ Christmas Sweets Doing Well. The continued growth of the “sweet tooth” of the American consumer is plainly reflected in the business that has so far been booked for the Christ- mas holiday selling. All kinds of these ___ World Trade Revival Is Anxiously Awaited. election is wanna and and possibly of hailed by the this no reason more important than the new Hoover’s business interests of country for era in world trade that he seems des- tined to open. On this war's end it is appropriate to survey tenth anniversary of the the strides made by different sections world to regain the 1913 trade position. —___- Faulty Reading of Business Figures. Newspaper headlines informing the public that automobile production de- clined in September were misleading in a way that is typical of much current interpretation of business figures. It is true that the output of cars in Septem- ber was less than in August, the fact to which the headlines referred. But this has been true of every year since 1925. If the rule had been broken this year the event would have deserved emphatic notice. As a matter of fact, the current September output of pas- senger cars broke all records for that month, exceeding by more than six thousand cars even that of 1926, while the decline from the previous month was only 10 per cent., compared with a corresponding decline the year before of 17 per cent. The real news under the faulty titles was that automobile production this year, as shown by the September figures, was going forward at a rapid pace. It is to be presumed that persons seriously interested in the industry discovered the salient facts in spite of deceptive headlines. But it would be better for industry in gen- eral if, for benefit of more casual read- ers of such news, greater care were exercised in presenting important sta- tistical information. The attitude of the general public to any industry is a factor in the psychology of business that cannot safely be tampered with. —_—__»+.___ Business Philosophy. Women have progressed a long way in business since the days when men used to refer to them as “sister.” 3ut even to-day business women seldom receive all the credit that is due them. One reason is that women are not as good an investment as men. So many marry and quit work. Men are more permanent and the employer can better afford to gamble on them. Women, however, complain—per- haps justly—that they often find their progress blocked by envious and in- ferior men. Their ideas are appro- priated by their immediate superiors. Few women find themselves able to break through to the front. It will take time for women to win absolute equality in business but if they are patient it will come. William Feather. —_—_~+-.____ L. Matteson, dealer in hardware at Tustin writes that the Tradesman is one of the best papers he ever took. Fenton Davis& Bovle Investment Bankers GRAND RAPIDS Grand Rapids National Bank Building Phone 4212 Chicago First National Bank Building Detroit 2056 Buhl Building ODIN CIGAR COMPANY Common Stock The stock of this company earned $3.12 a share in 1927 and has been placed on a dividend basis equal to $1.40 a share annually to yield 7.35% on the present selling price. CIRCULAR ON REQUEST A. G. GHYSELS & CO. INVESTMENT SECURITIES Peninsular Club Bidg., Grand Rapids Buhl Building, Detroit Kent State Bank | “The Home for Savings” With Capital and Surplus of ‘Two Million Dollars and resources exceeding ‘Twenty-Three Million Dollars, invites your banking business in any of its departinents, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. oo Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Boston Denver Chicago Los Angeles EIFERT, GEISTERT & CO. Investment Securities GRAND RAPIDS ~ MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 9-3395 nernssnile Take 14 MUTUAL FIRE INSURANCE Fight Fires Before They Start. There is no problem that is of more importance to the American people at this time than the one which has been created by our extremely heavy fire loss. Thousands of persons are burn- ed to death, additional thousands are injured, and hundreds of millions of dollars’ worth of property values are being consumed by fire each year in the United States and Canada, largely through carelessness and thoughtless- ness on the part of the public about fire hazards that have no reason to exist and are directly responsible for at least three-fourths of the fires that take place. When we refer to statistics for 1926 compiled by the National Board of Fire Underwriters, we find some 30,- 009 casualties charged to fire during that year, together with a property loss of more than 560 million dollars, of which about 27 per cent. was record- ed as strictly preventable, 28 per cent. as partly preventable, the remainder of some 252 million dollars having been classified as causes unknown but be- lieved to have been largely of prevent- able origin. While the preliminary estimate of last year’s experience indicates a ma- terial reduction in the fire waste when compared with the record of the past, the figures still are so ridiculously high as to be entirely out of keeping with our progress made in other walks of life. In the face of all this, is it any won- der that the need for Fire Preveniton Week has been keenly felt; that we have Clean-Up Week in the spring of the year; that the public is being con- stantly warned against the increased danger of fire at Christmas time and on the Fourth of July; that the schools are being urged to teach fire preven- tion as a part of the regular program, and that the fire prevention forces are engaging in various other activities, all of which is to arouse the people to their own responsibility about prevent- able fire waste. Nor has the public yet fully realized that the fire not pay the losses. insurance companies do Cheap fire insur- ance rates do not spring from Careless- Every time there is a fire every- The fire insurance com- ness. one must pay. panies are merely collectors and dis- tributors of the premiums that they receive for insurance, the cost of which is added to the price of all articles of trade, and whenever we make a pur- chase we contribute our share of the fire tax. reasoning can By no process of America’s fire waste be justified. It is the common hazards that keep the fire department busy. Defective chimneys and flues are re- sponsible for more than 27 million dol- lars of our annual fire bill, yet it does not require much time nor involve a great expense to see that they are in good repair, and furthermore, it may cost the savings of a lifetime if you fail to perform this bounden duty. The careless smoker is being charg- ed with approximately 37 million dol- MICHIGAN TRADESMAN lars of our yearly wastage by fire, and we find that stoves, furnaces and boil- ers unsafely installed, spontaneous ig- nition, electricity are among the chief offenders in carrying our fire loss to such tremendous proportions. A policy of “I'll attend to the trash, the grass and the weeds to-morrow” has been responsible for the heavens being lighted up by fires, not only thousands, but tens of thousands of times. There is no poetry in a fire that de- stroys. There is no warmth of good cheer in a blazing house. Only misery and want and woe can echo from homes destroyed, from business houses wrecked, from savings that vanish by way of the fire route. When properly curbed and circum- scribed a cheering fire is a thing that makes a most excellent servant, con- tributing greatly to the comfort of man. But to keep fire a servant re- quires constant and unceasing vigil. Why not fight fires before they start? Why not so conduct your habits and so keep your premises that when the fire demon wants to pay you a visit he will have to pass you by. Too often those who suffer from fire cry out that they are the victims of bad luck, when the fact is they are but paying the natural penalty for their own carelessness. Do away with your fire hazards. Stop inviting disaster. If your neigh- bor. is indifferent, remind him that should he be visited by fire you will have to assist in paying him what he loses and that he may burn you out besides. Be a fire fighter. You don’! have to wear a uniform and live at the fire station. The successful fire fighters are those who prevent fires. S. W. Inglish. —_+-—+____ Glassware Factories Busy. Practically no cessation of activity was noted during the past week in the glassware and flat branches of the in- dustry. most Factories producing specialties and ware for home and decorative uses are working at capacity in an effort to get out orders for holiday delivery without delay. Colored glass, as last year, is in greatest popular favor. Some placing of requirements for January delivery and of contracts for 1929 needs are reported. New lines are in course of preparation for the annual Pitts- burgh exhibit. —_2+~-.___ Clothing Turnover Still Lags. Retail turnover of men’s clothing still lacks the snap that was expected at this time. The call for suits has been fair, but business in overcoats has been slow in developing, and is figured to be about two weeks behind. The weather is held the dominating factor and continued mild temperature will naturally serve to shorten the time dur- ing which retailers will secure initial mark-ups. The delay has served to augment the ranks of consumers who are waiting for sales events in order to make their purchases. —_++<.___ American manufacturers are becom- ing more at home in foreign trade. November 21, 1928 OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is 3 0% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER Affiliated with The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. Class Mutual Insurance Agency C.N. BRISTOL H. G. BUNDY A. T. MONSON “The Agency of Personal Service” INSPECTORS, AUDITORS, STATE AGENTS Representing The Hardware and Implement Mutuals— The Finnish Mutual -The Central Manufacturers’ Mutual and Associate Companies. Graded dividends ot 20 to 50% on all policies accord- ing to the class of business at risk. FIRE - AUTOMOBILE - 308-10 Murray Building PLATE GLASS Grand Rapids, Mich. Merchants Life Insurance Company WILLIAM A.WATTS © RANSOM E. OLDS President Chairman of Board Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON-—AMichigan State Agents Es eer ete? BS) a if ras < * November 21, 1928 MICHIGAN TRADESMAN 15 BETRAYED BY FLOUR MILLER. Serious Situation Which Confronts the Independent Grocer. Here is a most amazing statement regarding the way in which some man- ufacturers cater to chain stores at the expense of independent retailers and even jobbers. We take it from a let- ter written by the Dunlop Mills, flour manufacturers of Richmond, Va., to the New York Journal of Commerce. The letter was written by Edwin C. Fockler, of that firm, and we hope the grocery trade generally will make a note of the name. The letter discusses the idea that the next step of the chains will be to go into manufacturing and packing of their own products: Of. course, we speak for ourselves only, but we would welcome the entry c{ the chain stor2s into the milling Isisiness, as they could not possibly manutacture flour as cheaply as they are and have been buying it for the past six or seven years. The success cf the average milling business de- pends to a considerable extent upon capacity operations, more so perhaps than many other lines of manusactur- ing, as labor is a comparatively aniall item in a flour mill, and the added cost of a 24 hour schedule over the 12 hcur schedule is almost negligible. The flour milling industry expanded tremendous- ly during the war, and has now active, efficient capacity far in excess of the nofmal domestic and export demand. The consequent striving for capacity operation leads the mills to cater to the larger chain store operators and chain bakeries, and leads them to make prices for their surplus production far below the actual cost. The average cost of manufacturing a barrel of flour is generally considered to be $1, this including not only direct manufacturing cost, but administrative and overhead charges, including a rea- sonable selling cost. This cost varies but little between different units, but the chain stores frequently buy at a figure which includes as little as 30c to 40c to cover these items, or at a price which is 70c less than actual cost and which would certainly be 30c to 40c less than cost of manufacturing by the chains themselves, allowing full credit for the saving in selling and overhead. It has always seemed to us the great success of the chains in all lines has been due to a considerable extent to the tremendous expansion of manufac- turing facilities during the war, and the consequent potential pressure upon the markets of most staple commodi- ties of this. excess production under peace time conditions. In other words, it is our opinion that the greatest single asset of the chain organization is this ability to utilize the surplus production of manufacturers upon a cost basis far below what their independent com- petitors have available. As an example, our price to-day to the retail merchant on a popular grade of flour is $7.70—to the jobber $7. This same grade of flour is being purchased by chains operating in this section at $6, the cost in the case of the jobber and chain store being approximately the same and being about $6.70. We are very much interested in learning whether other industries are making a direct profit on sales to chain stores, or whether we are correct in assuming that the sales of practically every article they handle are made on about the same basis as flour. Naturally nobody can blame the chain store for buying flour at $1.70 per barrel below the price paid by the or- dinary retailer. They have a right to take all the gifts which the gods pro- vide. It is the manufacturer who is to be blamed for playing such a filthy trick on the independent retailer. How- ever, there is something to say for the manufacturer—he cannot get rid of his surplus by selling small barrel lots to the individual retailer. What he needs is quick turnover of a large quantity and that he feels he can only get from the chain store He is wrong in that of course—any large co-operative buy- ing organization, of which there are now many in the East, would be will- ing to take a flier in a usable brand of flour at a dollar a barrel below the jobbing price. Incidentally we are wondering what the wholesale grocer will think when he finds that this concern is selling the chain store flour at $6 a barrel while it charges him $7.—Grocery World. +. __— When Being a Cowboy Was a Pastime : Grandville, Nov. 20—The deer hunt- ing season is on and the usual army of gunmen are out seeking the red deer who never did harm to him. Every year these hunters slay their game and numbers’ of hunters fall victims to accidental gun explosions. There will always be accidents so long as the world stands, yet it does seem as though common horse sense would teach men with guns how to handle firearms with safety: Back seventy years ago there were hunters in the great primeval forest very few of whom met with death by gun shot wounds. Indians handled firearms with perfect impunity, and even small boys of the white families learned to shoot without killing them- selves or their neighbors. One of my old pastimes—or shall I call it duties?—led me to carry a gun at eight years of age. I was the cow- boy of the Muskegon river settlement where we lived, and when not in school I was traversing wood trails in search of cows. Nearly every settler in those days owned from one to half a dozen cows. Milk, butter and cheese was half their living, which, together with wild game and potatoes, served the table well. The father of the writer, although a millowner, cleared land and soon had a farm in connection with his lum- bering. Among the most valuable assets were five cows. It cost little to keep these since the woods and river flats furnished wild grass in abundance, while the cleared acres grew hay and grain sufficient to carry the animals through the winter. When ten years old I milked those cows night and morning, turned them out of the yard in the morning and went after them at night, since no cow would voluntarily leave the wild- wood pastures to return home at night. Immediately after school I would take my old Revolutionary musket, modeled over into a shotgun, and trav- erse the woods in search of cows. All the cows of the settlement hunted to- gether in the woods for their food, and I made it a point to drive the neigh- bor’s cows along with ours to the set- tlement. I call to mind one occasion when I had nearly reached home when a dozen cows I was confronted by the village jezabel, who met me with blood in her eye. It so happened that on this oc- casion her cow—she had but one—was not among the drove. “What do you mean by driving my cow back into the woods?” she yelled, shaking a bony fist in mv face. The hair on my head rose, nearly throwing my cap. I had always made it a point to fetch this dame’s cow with the others, but on this one occasion had not found it grazing with the rest. I, of course, denied the charge, which enraged her still more. She grabbed my golden locks and gave them a. jerk, yelling: “Vou lie, you know you do, putty facel,, Dear reader, what would you have done in a case of this kind? There was I. a boy of ten, and very tender hearted, yet not used to being treated in this manner. I clinched my hands, and made a move to strike that writh- ing face. One hand came up and then I remembered myself. A boy or man who struck a woman would be forever disgraced and I simply forced a laugh, pushing madam aside and hurried after my drove of cows. She did not molest me further. From that hour, however, I made it a point not to drive home that woman's cow. Later her henpecked husband came to me and asked if I would not bring in their bossy with the others. I was the village’ cowboy for a num- ber of years. On one occasion, in com- pany with a six year old brother, | went to the woods, permitting him to accompany me. He was a_ barefoot lad, yet full of pep, and he thought a cow hunt would be fun. It wasn't, however, on that occasion. We did not find the cows until long after nightfall, in a denes pine woods. They had lain down for the night in the edge of a small marsh and rather disliked the idea of benig disturbed. It was too dark to follow a path, and I thought the animals would know enough to find the road, Perhaps they did, but at the end of a half hour they came back to the marsh again. I was disappointed and my little brother was badly demoralized. Patch- es of briars were here and there met with and his feet were soon raw and bleeding. After trying to find my way out without the cows I gave up and sat down at the roots of a big pine, nestled the little brother in my arms where he soon was lost in slumber. And then it rained. The time hung heavy, vet I had fully determined to stay in the woods until morning, then drive the cows home. Of course, there were many spookish noises in the dark woods, so that I did not sleep. After a long wait the sound of dis- tant shouts rang through the woods. Twenty minutes later a light flashed through the darkness, coming in answer to my answering shout. My elder brother and a hired man found us. The man took my little brother on his shoulders, I walked by his side, while the older brother went forward with the lantern. It was after mid- night when the settlement was reach- ed. I learned that two mill crews were out searching the woods for a pair of lost urchins. Mother sounded her conch shell horn when we got home, announcing to the hunters that. the lost were found. My greatest regret was that I had missed bringing home the cows, something that had not happened be- fore in years. The hired man and that elder brother of mine both entered the Union army afterward, both fajling victims to the scourge of civil war. I judge there are no cowboys in Michigan to-day, wherefore such experiences as mine will not be repeated. The little chap whose feet were pretty sore for some time after his adventure hunting cows still is living, an old and respected citizen of ‘Oregon, Old Timer. —_~+2><._—_- Testing Device For Textiles. A portable instrument for determin- ing the fiber content of textiles with- out chemical analysis has been placed on the market. While based on the electroscope theory, the device is claim- ed to possess original features and ad- vantages. It will quickly identify pure wool, pure or weighted silk, camel’s hair, cotton, linen, hemp and jute or admixtures of them. It will also dis- tinguish between the various kinds of rayon yarns and fabrics. The device is also said to be able to identify natural, cultured or synthetic pearls. Its price is Sao. ———s > > Keep Extracts Out of Strong Sunlight. Flavoring extracts, such as vanilla, orange, lemon, etc., should never be It robs and frequently exposed to strong sunlight. them of their color spoils their flavor. PARIS HAVANA CAIRO The Old National Travel Bureau will put you there. . An Old National corres- pondent bank will welcome you . Why not abroad ? b tHe OLD NATIONAL BANK MONROE AT PEARL SINCE 1853 enjoy a_ winter MERCHANDISE AUCTIONEER I conduct closing-out or reduction auction sales, any kind of merchandise, anywhere. Sell everything. Odds and ends first. Nothing left. Realize 100 cents on dollar. H. CLARK FERRY 142-146 N. Mechanic St. Jackson, Mich. FOR SALE USED BANK FIXTURES Inquire NATIONAL UNION BANK Jackson, Michigan Link, Petter & Company (Incorporated } Investment Bankers 7th FLOOR, MICHIGAN TRUST BUILDING GRAND RAPIDS, MICHIGAN 16 MICHIGAN TRADESMAN November 21, 1928 THIRTY-FOUR YEARS. Remarkable Career of William J. Chittenden as Hotel Host. Some fifty years ago a young man in a lace collar, ornate bib and wearing curls entered the lobby of a Detroit hotel. He was not old enough to talk, but plenty old enough to tear the reg- ister. His next appearance of which there is any record sees him in a white Eion coilar and blue ‘“round-about” acting as “extra bell-boy” against the protest of his father, who by the way, ran the hotel. And his third note- worthy appearance was_ thirty-four years ago this month when, in a high collar and fawn-colored overcoat with large pearl buttons—as was the merry old custom of the early gay nineties— he entered the hotel once more to start a labor that has been uninterrupted ever since with almost all of the thirty- four years devoted to the management of one of Detroit's greatest hotels, be- ginning vith the Russell House and continuing with, in turn, the Pontchar- rain, the Book-Cadillac and the De- troit-Leland. William 1. is the best known hotel man Chittenden undoubtedly in Detroit. He and his father, also a William J. Chittenden, conducted hotels on the corner of Woodward avenue and the Camipus, tne present site of the First National Bank building, for fifty-four years, his father having taken over the Russell House in 1864. and the son carried on from that old hostelry into the Pontchartrain in 1907 until its demolition in 1920 During the life cf the Russell House its walls were graced by Presidents, by the Prince of Wales and ‘the Grand Duke Alexis. The present William J. Chittenden has played host to five Presidents, to a grand assortment of crown princes and princesses, gra7zd dukes, cabinet ministers, millionaires, famous poets, authors, artists, actors and thousands of ordinary folk. \ big hotel is one of the focal points of a city’s activities and the easiest place to locate and gaze upon the re- flection of its character. The story of Detroit could have been written with vast detail by a long lived author who need never have left a hotel's doors to obtain his material. William J. willed it or not, has been in the center Chittenden, whether he of the ever increasing whir of the city for all these thirty-four years. He has held secrets that millions, held secrets whose disclosure would involved have ruined proud old families, has been the confidant of many men who needed deepest secrecy for meetings, has been cognizant of stealthy political conferences would have changed the political history of the State and perhaps the Nation. whose disclosure The old Russell House, in which he was a clerk and an assistant manager, saw much of old Detroit and its state- ly social doings, but it was the Hotel Pontchartrain in which history was made and in the mellow shadows of its old bar plans were made and carried out that made millionaires of clerks and made of a sleepy old town the fourth city of the United States. What a parade of the city’s great marched through that old lobby, loung- ed in its soft-lit Flamingo room or sat in the “amen corner” beneath the dim picture of Count Pontchartrain! The Dodge brothers, Oscar Marx, “Holiday Bil’ Marx, “Bob” Oakman, “Jin” Couzens, Henry ford, the Lelands, the McMillans, “Bill” Betzger, John Gilles- pie, Alex Groesbeck, Haword Coffin, “Walt” Flanders, the Algers, Charley walk of power was represented from the grim money pow- er of men like “Sailor Bill” Living- stone to the genial power of political Nichols, every leaders, the Johnny Smiths and the Milt Oakmans, the social powers of Pointe and the automotive powers of the city upon which magic Grosse was being worked. Thomas Edison, Harry Thaw, Lillian Gish, William Jennings Bryan—the list and the manner of living is endless. Murder was committed in the old Pontchartrain, souls were saved, for- tunes made, children born, death came in, weddings were held, christenings staged; balls and dinners on one floor, stupendous industrial and patriotic meetings on another, debutantes said in a parlor, and in a “How do you do, life,” sick men said “Good-by, life,” room hard-by at the selfsame moment. But these things are true, in a meas- ure, in any great hotel in any great city; it only so happened that the Pontchartrain’s period of existence un- der William J. Chittenden saw a more colorful, more hectic, more flamboyant Detroit was life, because passing William J. Chittenden. Companies that have become indus- trial marvels were born over a glass of beer in the old bar, social leaders were dethroned over a cup of tea in the old dining rooms, rich men were made beggars in ten minute conferences in upper parlors, industrial presidents were tossed to the rubbish heap while a cigar burned out in the deep leather chairs in the lobby. Moving in and out of this local welter of color and sound moved stars of the stage, the Mantells, the James K. Hacketts; the proud and pretty re- the Sweet sisters, the Clara Kimball Youngs; the cruits from the screen, men of the Nation at war, the John Philip Sousas; the generals and ad- mirals and orators, great fakers such as “Doc” Cook; great authors, the Pavlova, John D. Rockefeller, Jr.; through its own industrial and _ tre- mendous growth and a world was at war. Now the manager of such a hotel must come in contact with nearly all these folks; he is the man to whom they can and do turn for many things from advice to sympathy; he is the host, the official friend, the disinterest- ed one. If his personality is a sym- pathetic one, marvelous are the tales he hears, the secrets are laid across his desk. He is the man who knows banking power is meeting with factory power in some high room and from that meeting will spring great things, he is the man who knows the proud and famous in their weaknesses, who knows— Well, he knows the bitter politcial enemies are playing cards together in a back room, that the moral leader is having high-balls sent to his room, that the “rich” man cannot find enough money to pay his hotel bill, that the gay little actress spends her nights after the show in reading the Bible and sewing though the public pictures her at wine and night club, that the husband and wife on the verge of bit- battle are meeting for econciliation in some upper parlor, that—a hotel manager knows many things, keeps many secrets, sees many a hidden thing. When the old Pontchartrain came down William J. Chittenden went to Grand Rapids for a little while to con- duct a hotel there and then came back to Detroit to be assistant manager of the Book-Cadillac Hotel until the open- ing of the Detroit-Leland Hotel. of which he became, and still is, manager. ter divorce Thirty-four years is a long, lon time to be official host. It is time t> see the birth and adulthood of a whole new generation. It is time to see many changes in the aotel business, but, afcer all, not material changes. “The big job to-day,” said Mr. Chit- tenden, “is exactly what it was when I began. To feed, to shelter, to make comfortable a multitude of men and women, a multitude with an endless variety of temperaments, customs, de- sires, needs, fads and background. “Modern invention has made these tasks more easy in many ways, has ex- tended the service of a big hotel, has added infinite complications and details and educated the traveling public to But, after all, if a guest can be fed to his stom- expect and demand more. ach’s pleasure, placed in a comfortable bed, be sure he is safe and looked after, he is getting all of the major things— his great-grandfather got almost as much. “We give him elevators, valet ser- vice, bath in his room and a great variety of food, and buy his railroad ticket and check his bags, deliver his telegrams, provide him with music and Most of those things his grandfather had, too. Almost the only things we can add are little heaven knows. what. things, the free paper at his door in the morning, harmony in room ap- pointments, washed air for him to breathe, to advance service so that it is as unobtrusive as it is complete. Detroit had ‘a There were several, of course, but one outstanding hotel to whom all with any pretension to importance or wealth or social standing flocked. Now there are several which are rivals in the field. The one great difference, I think, in Detroit of twenty or thirty years ago and now is the loss of the intimacy among its citizenship. “Time was when hotel.’ “The days when any well-known Detroiter could step into a hotel lobby and be greeted by half the crowd there is past. Many a famous man walks or sits by the hour in our lobbies to-day without a glance from his fellows or recognition from those who pass. We managers knew every politician, every social leader; knew them well, were their personal friends. Of course we know many now, but no man can keep his fingers on the pulse of a city of al- November 21, 1928 MICHIGAN TRADESMAN 17 most two million as we did on the city of a quarter that population.” Mr. Chittenden was born on the site of the present postoffice—Rex G. White in Detroit News. oo Tribute to the Memory of David H. Day. The writer was very much surprised and grieved a few days before Mr, Day’s death to learn that he was rap- idly failing and could last but a short time. This inormation came from his son in answer to a letter written to Mr. Day explaining that the Administrative Board and Highway Advisory Board had reinstated the old trunk line around the Westerly end of Glen Lake, connecting with Glen Haven, which was Mr. Day’s home for so many years. In the early days in the Highway Department it was the writer's duty and privilege to hold meetings with the township and county highway com- missioners in each county in the State, at least once a year. However, owing to the difficulty in reaching Leland, the county seat of Leelanau county, the Commissioners and interested citizens of Leelanau county were always sum- moned to Traverse City to meet the Commissioners of Grand ‘Traverse county. It was in these early days be- fore the West Michigan Pike was thought of that I became acquainted with Mr. Day, who always attended these meetings and manifested a great interest in highway activities. In fact Messrs. Day and Hamilton were the two outstanding good roads boosters in Northwestern Michigan. In 1905, the year in which the State Highway Department was organized, Mr. Day improved the road from his farm into Glen. Haven, lowering the grade of a steep sandy hill at his own expense. He was not only willing to talk for good roads, but was alwyas willing to spend his own money and time in building them. Mr. Day, from its inception until his death, was President of the Western Michigan Development Bureau, which Bureau with John [. Gibson as Secre- tary did as much as, if not more than, any other organization to promote good roads in the Western part of this State. During the early days of the West Michigan Pike trips, when it took four days to drive from the Indiana State line. to Mackinaw City, Mr. Day was always in the party and boosting for good roads. He was a member of the Board of Directors of the West Mich- igan Pike Association and he always furnished automobiles for these trips and on two occasions entertained the entire party at his home in Glen Haven for noon day luncheons. These were occasions that will never be forgotten by those who were privileged to make these tours. Mr. Day saw great benefit which would accrue to Michigan from the de- velopment of the tourist business, but knew that the only way to develop this business was to build roads so good that the tourist would go home and not only brag of the delightful scenery and climate of Western Michigan, but would also say good words for the roads of the State. While Mr. Day was a firm believer in the value of the road for all of the people, he did not overlook the fact that good roads probably meant more to the farmer than to any other class of citizens and he spent much time and effort in calling attention to this fact. To one who has been connected with the road development of Michi- gan for more than twenty years and has seen Mr. Day in action at the various public gatherings where road questions were discussed, the passing of Mr. Day is like losing an old friend and. brother. Frank F. Rogers, State Highway Commissioner. > a A Typographical Tragedy. You must have a bunch of humor- ists working on your linotype ma- chines, haven’t you?” asked the poet as he entered the office. “Haven't noticed that any of them have an failing in that line,” answered the editor. “Well, you're a poor observer. Do you read your own paper?” “Occasionally.” “Did you read my poem, “To Ag- atha,’ in vesterday’s issue?” “N—no.” “7 thought not. In the poem f wrote a line which read, ‘I love you better than I love my life.” “That was a neat line.” “And one of your linotype humor- ists made it read, ‘I love you better than I love my wife.” “Er—” “Exactly—my wife. And my wife not being acquainted with the failings of these key thumpers, thinks the poem was printed exactly as it was written and hasn’t spoken to me since it was published.” And after taking a kick at the desk he crossed the hall and fell down the elevator shaft. > © When Houses Wore Patriotic Hues. With alf the house painting now go- ing on so busily in city and country, the elders who as boys or girls lived on a farm will smile as they contrast the quiet colors used to-day with the vivid ones common to their youth. Blue and red were favorite colors then. They were the cheapest paints the farmers could buy and mix, except for a stand- ard white. Barn doors were invariably one of these two colors. A blue pump clash- ed with the green grass in the door- yard. A blue wooden weathervane rooster swung lazily on a red-roofed barn. Houses were mostly white, but for many years blue and red trimmings were much in favor. In many sections the countryside presented a decidedly patriotic appearance, > +. __— A Grand Rapids minister, traveling on one of the few Pennsylvania trains on the G. R. & I. division, was reading his Bible. ‘Find anything in that Book about the Pennsylvania?” asked the conductor .as he reached for the minister’s ticket. ‘Yes,’ replied the minister, “in the very first chapter it says that the Lord made every creep- ing thing.” Special Reservation Service — ‘‘Wire Collect” In Detroit the Detroit-Leland Hotel Much larger rooms... . an inward spirit of hospitality . . . . unsurpassed standards of service .... a cuisine that transcends perfection, have within a year of its estab- lishment, gained for the new Detroit- Leland Hotel an enviable national and international reputation. 700 Large Rooms with bath— 85% are priced from $3.00 to $5.00 DETROIT-LELAND HOTEL Bagley at Cass (a few stsps from the Michigan Theatre) WM. J. CHITTENDEN, Jr., Manager Direction Continental-Leland Corporation Nearly Fifty Years of Experience in Match Making has Produced THE DIAMOND BRAND You will build prestige for your store by selling this high quality brand, avoid price cutting and inferior quality com- petition. ce You will serve your community by securing the best and safest match that can be made. a A match is made to produce fire. It therefore can be an element of danger. The Diamond Brand has the high repu- tation of the makers behind it. THE DIAMOND MATCH COMPANY 18 MICHIGAN TRADESMAN November 21, 1928 DRY GOODS Michigan Retail Dry Goods Assiciation. President—F. E. Mills, Lansing. First Vice-President — J. H. Lourim. Jackson. Second Vice-President—F H. Nissly. Ypsilanti. Secretary-Treasurer — John Richey, Charlotte. Pen Semen E. Hammond. anes Holds Skin Dealers To Blame. That skin dealers are basically re- sponsible for the position in which the fur industry nds itself at present was contended by a prominent raw-fur man. He explained that manufacturers have to ask high prices for their merchan- dise because they have to pay high for their pelts, and there the dealers come in. Instead of trying to get shipments from trappers and collectors on the basis of fair prices and good service, they make high prices the bait. It often happens, he added, that a dozen dealers will have almost as many dif- ferent quotations for the same grade While some of these fictitious, they of an article. figures are obviously give trappers and collectors exagger- ated ideas of the value of their pelts. >< - Gabardines For the Rainy Days. Trench coats in putty gray gabardine are still in great demand. They are being made with heavy linings for wear as topcoats over one’s new winter suit when riding or attending outdoor games. The woman who prefers lightweight raincoats may have her wish gratified, for the designers have not neglected to include several models of them. They are being shown in bright colors, in- cluding vivid greens, bright red, topaz. beige, natural pongee, navy blue and tobacco brown. More liberty is taken in the designing of these coats, on account of the texture of the materials. Real silk in Chinese weaves that resemble pongee and an- other thin silk somewhat like that used for linings are popular. ___—__--_-».-2s—_ —___ Boxed Furnishings Featured. Boxed accessories are being played up strongly for the holiday trade in men’s wear. More manufacturers have adopted this method of packaging this season than ever before and there are more items included. This drive is largely aimed at women shoppers, who are credited with doing a very large proportion of the purchasing of men’s accessories. Outstanding items in the merchandise comprise sets of belts and monogram buckles, suspenders and garters, garters and arm bands, etc. Despite the fancy boxing, some of the items carry low retail prices, affording a further indication of the attempt to secure volume. ——-~9 New Dress Lines Distinctive. Dress lines for the winter resort and early spring seasons shown dur- ing the week incorporate a number of attractive features. Bright prints stand out strongly in the new showings. Numerous jacket effects are included in the models displayed, many of them being made without sleeves. By way of trimming there is quite a wide use of the hip flounce, and a good deal of pleating is seen. The featured colors range from pastel to high, with reds amethyst, royal blue, and greens prominent in the latter. Not a few color combinations are of- fered, among them vari-colored prints with plain fabrics and contrasting hues in the latter when used alone. ?>—- Earlier Holiday Shopping Trend. Efforts being put forth to encourage earlier holiday shopping by consumers this year are likely to meet with a greater degree of success than hereto- fore, provided weather conditions are tavorable. Even at this early date, there is a substantial amount of gift buying being done, indicating more appreciation by consumers of the great- er convenience afforded by current of holiday merchandise. A larger number of stores are extgnding the usual time privileges on their charge accounts so that holiday pur- chases made now will not be billed until January. showings —__—__ > >—___ Silk and Wool Ties For Spring. A noteworthy call developed this fall for men’s silk and wool ties, and with the showing of spring lines next month these types will be more strongly play- ed up than a year ago. One leading manufacturer, for instance, will have a range of at least fifty patterns in his showing, which will include jacquard effects. Failles, crepes and foulards are also to be featured. The demand for holiday neckwear continues apace and indications point to something like a record season in the merchandise. In the better-grade ties, figured effects retain leadership over stripes, the color choice being highly varied. i New Containers Bein Evolved. Developments of an important na- ture are said to be occurring in the sales package and shipping container field. The aim is to reduce the cost of such packaging, while at the same time affording adequate protection to merchandise and adding to sales ap- peal. An instance in point is the survey recently conducted by a research agency as to the American market pos- sibilities of a container of moulded wood pulp, produced by a German firm. The item is said to possess numerous advantages and the research agency has made a favorable report, leading to the belief that it will be marketed here. —_——— o-oo Adopt New Hosiery Length. A new standard length of 291% inches, with a tolerance of half an inch either way, has been adopted for wom- en’s full-fashioned silk hosiery by the National Association of Hosiery and Underwear Manufacturers. The an- nouncement said that members of the Association overwhelmingly rejected the new standard lengths for this mer- chandise proposed about a month ago. These ranged from 27 to 29 inches, according to foot size, and were re- garded as impractical by most manu- facturers. It was agreed that a single standard length, with the usual manu- facturing tolerance, would be more generally satisfactory. scribed as ahead of last year at this time. Attention largely centers on fit- ted and unfitted overnight cases, hat boxes and the wardrobe type of suit- cases, developed in leather or fabric. In traveling bags the Gladstone type continues well to the fore, but leading makers see a somewhat better call for the regulation type of suitcase. Buying for spring has yet to assume volume proportions. OU ss Linoleum Purchases Heavy. With the edge off their initial buying of carpets and rugs, a number of floor coverings wholesalers for the spring openings gave serious attention to the new linoleums and felt-base goods. Or- ders placed were substantial. Particu- lar interest was given to novelty goods in embossed and inlaid effects, but some substantial orders were also taken on plain goods in various weights. Printed of the trade from a price angle, sold fairly linoleums, the ‘tweak sisters” well at the readjusted figures. A nice veneral business was done in felt-base goods, which was said to have cut into business in printed linoleums. ——_—_+ >> ___ If you are the worrying type, think more of others and less of yourself. RUGS CARPETS Michigan. floor coverings. LINOLEUMS SOLD TO DEALERS IN MICHIGAN AT WHOLESALE Our representatives are calling on dealers everywhere in If you are interested please write and arrange- ments will be made to show you our extensive line of HERPOLSHEIMER COMPANY Louis and Ottawa GRAND RAPIDS MICH. Freight. We Adequate delivery. PHONE 94121 ASSOCIATED TRUCK LINES Announce complete organization for handling Merchant go to 167 Cities and Towns in Michigan, and make deliveries to suit present day requirements. We furnish the greatest aid to successful merchandising, All lines are igan Public Utilities Commission. ASSOCIATED TRUCK LINES 108 MARKET AVE. regulated by the Mich- GRAND RAPIDS, MICH. A MARK OF DISTINCTIVE BEDDING Marshall BED SPRINGS MATTRESSES PILLOWS Comfortable .... Durable THE MARSHALL CO. *t. GRAND RAPIDS delivery have the attention of luggage manufacturers. Overnight Cases Lead Luggage. i Orders for immediate and_ holiday? Total business is de- November 21, 1928 SHOE MARKET Shoes Appear in New Materials. Choosing evening slippers is becom- ing less difficult because shoe design- ers now work closely with the coat and dress designers and there is a recognized harmony both in styles and materials used. The new shoes, in keeping with the mode, are somewhat scanty because the fronts are cut low and very little is seen of the heel parts. Straps in various forms are used, some with the purpose of holding the slippers on the feet, but mostly to carry some unusual ornament or buckle. These straps. are fastened at the side or made in some intricate fashion, so that the fastening takes place under- neath an ornament. Or, again, some of the straps are made of strong elastic with coverings of the shoe fabric, so that no fastenings are necessary. Heels remain high and are, if possi- ble, more slender looking than ever. There is also an increasing demand for the shaped heels with just a suggestion of the square effect at the very bottom. There is a prevalence of medium high heels, which are sought after by the younger set as well as by many of the elders. Although not quite so high as those in some models, they are made very slender and with tapering shapes. There is, in addition, an increased vogue for the heel with some form of embellishment, either a stone set- ting, enamel work, a covering of rhine- stones or colored stones over the en- tiré surface or fine lace medallions— the last being used when the shoe is of satin or silk crepe. In some instances the designers repeat the heel design on the toe or in the ornament used in conjunction with the straps. Or, again, they match buckles and ornaments with the stone settings used in the heels. Shoe fabrics are almost identical both in richness, quality and color with those seen in the very exclusive eve- ning gowns and Handsome brocades on satin or crepe de chine are to be found in delicate colors with wraps. exquisite embroidery of silk floss and silver and gold thread. Plain satins and crepes are also being used ex- tensively this season, mostly in colors dyed to match the gowns. In ivory and beige slippers bits of old lace are used on the heels and as tee insets. Metallic brocades in solid with e-phasized designs are very smart with cither the all white or black frocks. Other brocades with touches of color are chosen very often with an colors eye to wearing them with different frocks. Velvet slippers with si'ver and gold kid trimming are smart, especially those showing any touch of modernistic design. The black satin evening slipper is featured in extremely cutaway styles with almost invisible straps of rhine- stones or discreet buckles made of faceted crystals. Moire in black and colors but relieved by trimming of some kind is again considered a fash- ionable shoe fabric. Stockings for evening wear are so sheer and so delicate that they appear not to be able to stand human handling, MICHIGAN TRADESMAN much less wearing. The heel and toe reinforcements are reduced to almost nothing, while elaboration is centered on the tops, which are finished with a picot edge and one’s initials embroid- ered in self or contrasting colors. The skin tones in neutral champagne shades, light tans and melon tints ap- pear to blend very well with the colors used in the dresses. se Chains join in United Offensive. With the intention of uniting chain store groups in all lines of retail busi- ness, a National Chain Store Associa- tion was organized last month having a representative of the shoe trade as a member of its Executive Committee. One of the avowed purposes of the new organization is “to bring to the attention of the information concerning the economies and advan- tages of chain store distribution.” Most of the concerns which operate chain stores are strong believers in ad- vertising. The vice-president of one of the big chain store organizations in the grocery field attributes the suc- cess of chain distribution and the in- public crease in sales to good will developed through advertising, mainly in the newspapers. It isn’t so much a ques- tion of whether or not chain stores are really underselling doing a more efficient job, as it is a independents, or question of whether the public thinks they are doing these things. Appar- ently the chains have been pretty suc- beliefs, through advertising, in the minds of cessful in planting these large numbers of people. Nor have the chain store organiza- tions been particularly modest in the claims they have made in the past relative to their accomplishments. In our own industry, one well-known or- ganization has not hesitated to match its merchandise, retailed at a popular price, side by side with shoes costing several times as much, in the attempt to create the impression that the values were equal. And a considerable part of the public, it appears, is always will- ing to accept statements at face value. Now that the chains have united in an association, one of whose purposes is to disseminate “information con- cerning the economies and advantages of chain store distribution,’ we can expect more of such kinds of publicity. Independent merchants must be pre- pared to meet it. One way is by effec- tive newspaper, direct mail and other advertising of their own. But can the average independent retailer, acting alone, expect to hold the fort in his against the united force of the chains? The answer is obvious, and it is equally obvious that own community the thing to do in meeting a situation of this kind is for retailers to unite in community advertising campaigns which will stress such important con- siderations as the importance of qual- itv, the value of service and the like. The Naborhood Grocers have set an excellent example in many communi- ties which the shoe stores will do well to heed and follow.—Shoe Retailer. New Shoe Styles Favored. The modes in footwear set for the first half of next year by the joint style conference of various branches of the shoe trade were well received. Al- though there had some instances to study them in de- tail, preliminary reading made them appear to several sales and style execu- not been time in tives as being of considerable value. Particular interest was taken in the 19 steps to increase the style element in men’s shoes, as this branch of the busi- ness is generally admitted to be in need of an effective sales stimulus. Current business in all types of shoes continues to run about even with that of last year. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Company LANSING, MICHIGAN Prompt Adjustments Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. are proportionately low. 4:30 a. m. to 7:00 p. m. 4:30 a. m. MICHIGAN BELL TELEPHONE CO. Long Distance Rates Are Surprisingly Low For Instance: for or less, between 4:30 a. m. and 7:00 p. m., You can call the following points and talk for THREE MINUTES for the races shown. Rates to other points Day From GRAND RAPIDS to: cmiupages = pcaesidans AKRON. OF; $1.40 BEOOMINGTON, ILL. 4.40 CINCINNATI, O. ae 1.50 paueueont, A... ee sl ISHPEMING, MICH. _______----------- 1.45 PAPAVETTE. INE. 1.50 MARGUETTE. MicH. ss tt SAULT STE. MARIE, MICH. —-__------ 1.40 SEHSRON CAL 2 8 4s TERRE HAUTE. IND... tas SANESVIEDE © 2 1.55 The rates quoted are Station-to-Station Day rates, effective Evening Station-to-Station rates are effective 7:00 p. m. to 8:30 p. m., and Night Station-to-Station rates, 8:30 p. m. to A Station-to-Station call is one made to a certain telephone rather than to some person in particular. If you do not know the number of the distant telephone, give the operator the name and address and specify that you will talk with “anyone”? who answers at the called telephone. A Person-to-Person call, because more work is involved, cost: more than a Station-to-Stationcall. The rate on a Person-to- Person call is the same at all hours. Additional rate information can be secured by calling the Long Distance operator RETAIL GROCER Retail Grocers and General Merchants Association. President—Hans Johnson, Muskegon. First Vice-President — A. J. Faunce, Harbor Springs. Second Vice-President — G. Vander Hooning, Grand Rapids. Secretary—Paul G Wyoming Park. Treasurer—J. F. Tatosn, Clare. Facing Facts on Costs and Other Business Elements. Out of a perfectly clear sky comes this letter Ten years ago I bought a few dozen of imitation extracts to sell for 10c per bottle. I paid a quantity price of 75c per dozen. It would be a good profit. It happened that my customers did not want to buy imitation extracts—not at any price. I did not want to sell it to people to be used for its gang? con- tent, so once in a while I sold a bottle until the last dozen was on the a er My policy is not to carry any slow moving merchandise. I expect a dozen of almost anything I carry to move out in a month. The other dav I looked at that dozen extracts and wondered how much it had cost me. I started to figure, and the result was truly amazing. Here is how I figure it—am I right? Sale orece $1.20 Coe oe ee Ja (ross promt =. A5 At twelve turns a vear, I sh vuld get 12 times 45c, or $5.40. In ten years at this rate, 10 times €5.40 comes to es 54-00 Plus Cost price Gt wD Shows dozen actually cost me $54.75 The $54 is ren years. That is a novel way of figuring, but unearned profit in the it serves to bring out the unquestion- able fact that idle stock eats profits and earnings at an astonishing rate. Any slant on figures which brings that fact home to merchants is so valuable about it. But there is a peculiar kink in human that we need hardly quibble nature which makes us prone to ques- tion when they lead to unexpected conclusions. So let us check my friend’s calculations against those of Sylvan Styx, of Seeman Brothers, famous New York wholesale grocers. A few vear sago, Mr. Styx told me that he felt it conservative to figure that it cost 3 per cent. per month to carry stock bevond its normal time for turning. In the case in question, therefore, we may start with 1624 as the cost to be charged against that extract, same be- Sixteen and two-thirds per cent. of the sale of $1.20 is 20c. It costs, then, 20c to handle a dozen of extracts which sell for 10c ing on a 30 day sale basis. per bottle, if they are sold out in a month. If they remain in stock for two months, we must add 314 per cent. more or 4c. In two months, then, the expense on that dozen of extracts will be 24c. In months, 32c; five months, 36c; and so on up until at the end of a year the ing that article is 64c. With gross earnings of 45c, we are 19c below zero three months, 28c: four cost of carry- me at the end of the year, taking no ac- count whatever of last profit. Let us not complicate the further by considering problem compound in- terest, although interest properly al- ways must be compounded in such cal- MICHIGAN TRADESMAN M.J. DARK & SONS culations because time is an element which cannot be sidestepped, whether blink the facts or face them. But simply to pile up such figures‘for ten years without compounding anything, we have $64 of expenses laid up against that dozen of extracts. Let somebody else try his hand to see if he can reach any other conclu- sion. In the seeking out of weakness on the part of your competition, it is well to be temperate. For exaggeration and overstatement are weaknesses in any argument. “The lady doth pro- test too much” always has been the stigma of suspicion. When I read stories spread so broadly about certain kinds of mer- chants as guilty of short-weighting and short-measuring, I recall the al- most continuous weekly reports of ar- rests and fines in the Commercial Bulletin, of Los Angeles, all having to do with individual grocers, fruit mer- chants and other similar businesses. We should make sure that such things have not been accidental, that they have not been due to careless em- ployes and not at all the fault of the owners of the business. I remember how once a great howl was raised be- cause the largest and most successful grocers in my home town had been de- tected in “uttering,” as the legal phrase goes, milk which was below par in butter fat. Such a deed, in the midst of a dairy county—a region dominated in senti- ment and politics by dairy farmers— was unthinkable. What more heinous offense could possibly lie against any merchant? Of course, there was a big disturb- ance. Unquestionably those dairymen whose habit it was—and probably is now—to sell their cream and buy oleo- margarine for their own tables were loudest in their condemnation of the grocer who was found guilty of selling milk below standard. Such farmers are the virtuous boys always—by proxy. Well, the noise got so great and con- tinuous that the grocer, who had thought that the least said soonest mended policy might be best, was moved to write his story for the papers. Then he made it quite plain that a gro- cer whose business runs to half a mil- lion dollars a year can hardly buy, re- ceive, check, sell, put up and deliver every item with his own hands and that a careless clerk may forget to turn over the milk can so that the bottom may be somewhat short of fat content. He also made the suggestion that his business would hardly have grown to its present size if he had been a consistent cheater and short-weighter. Perhaps some of us who spend time might better look within ourselves and our seeking others’ shortcomings stores to make sure that we have no outstanding weaknesses to overcome. It is Lede good business for the pot to call the kettle black. This suggestion may not be much use from now onwards, because so many items now came in packages that weighing in the grocery store is apt to become a lost art. But two things must be kept in mind (Continued on page 31) INCORPORATED GRAND RAPIDS, MICHIGAN Direct carload receivers of UNIFRUIT BANANAS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables At en a HEKMAN’S Cookie-Cakes and Crackers Cookie- and Crackers ASTERPIECES Q E THE BAKERS ART ae afin Ge aD ( avec ba or every occasion om mai ry TF , “yun! WATT = 5 nDiscuit (a, Grand Rapid ;,Mich. gl nlff) November 21, 1928 Don’t Say Bread — Say HOLSUM * aie = * November 21, 1928 MICHIGAN TRADESMAN 2 1 aonigient ’ | SEE i a 4 j i i* MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell. Grand Rapids Vice-Pres.—E. . Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Seasonal Meat Dishes. A favorite expression of a certain man whom we knew in our boyhood was, “There is a time and place for everything.” If we accept that simple slogan without too great analysis we will find that it is applicable quite ac- curately throughout life. When_ it comes to meat dishes we are sure to find that all of them have a place and, if properly arranged at proper periods, greatest satisfaction will result. When the flowers are blooming in the middle of summer and the sun is high in the heavens the meat dishes most people think of are those that can be pre- pared with the least trouble and the least heat, but in the cold of winter, plenty of heat is sought, the meat dishes most appropriate are those that plenty of which are served piping hot. soups, boiled dinners, stews, pot roasts when furnish energy and Good and such dishes are pretty sure to be highly Fortunately for consumers these dishes can be prepar- acceptable. ed without unduly straining the meat budget, for the meats used are among the cuts that cost least. Cuts of beef from the chuck and plate, as well as shin pieces for soup, are sure to be in demand, and breasts of lamb and other of the cheaper lamb cuts find a more steady outlet to than at other the year. Veal stews and shoulder roasts are consumers times during veal pretty apt to find ready sale since they will be found especially appealing to the hot dinner demand. Cold weather is typically suited to pork, especially the fresh Nothing quite takes the place of roast pork in cold weather for those who eat pork at other times. Sizzling slices of ham and hot, crisp cuts. bacon also please the palate and the pleasant odors permeate the dining room with an irresistible appeal. Pork is relatively low in price this year and delicious roasts can be bought quite low in most shops. It is needless to talk of the general high quality of pork, for the average hog measures up fully to a high quality demand. seasonal turkey demand is over, and while poultry of all kinds fills a very important niche in the menus of most The recent general use has other than during the past four weeks or so. Cold their recent. satisfied the homes appetite so that meats will find more attention ents will be in less demand than hot dishes, though they find considerable demand at all times. Steaks, chops, and even roasts need little to recom- mend them now any more than at any other time. ——_—_2 >> All Cuts Should Be Used. There are a number of cuts from the dressed carcasses of meat-producing animals that are generally preferable to other cuts because of their excellent flavor and tenderness. Asa rule these cuts are easily prepared and quickly cooked. Naturally they are in much greater demand than the cuts that re- quire more care in preparation or long- er time to cook. The same old law of supply and demand regulates the price of the various meat cuts as it does all commodities; when the supply exceeds the demand, prices are low; when the demand exceeds the supply, prices are Take a carcass of beef as an il- The roasts constitute 26 per cent. of the high. lustration: favorite steaks and carcass. This leaves 74 per cent. of the dressed animal that is made up of less demanded cuts, yet the wholesale deal- er has paid just as much for these cuts as he paid for the more popular ones. Naturally the prices of the select cuts will be relatively high and the prices of the less-demanded cuts will be low- er. Therefore, in order to equalize supply and demand, al! the cuts of the dressed carcass should be used. A more uniform use of all cuts would result in greater equalization of supply and demand with its subsequent The tender cuts require a different method benefit to the consumer. less- of cooking than the more tender cuts. More time is needed in their prepara- tion, hence, there is not so great a de- mand for them as for the more tender euts. However, there is no difference in nutritive value and easiy prepared and in digestibility between the various cuts of meats. As has often been said, “The best of meat may prove a disappointment;” while, on the other hand, a good cook can convert one of the less tender cuts into palatable and nutritious dish. It is also true that a less tender cut from a choice or good carcass may be more palatable than the same cut from an inferior carcass. The problem of cook- ing the less tender cuts is to make them tender. The object is to retain as much juice in the meat as possible and yet extract enough to give a rich This is done by searing the This is accomp- gravy. surface of the meat. lished by applying intense heat at the beginning of the cooking process. The heat causes the protein to coagulate. This outside of the meat and prevents the escape of the extrac- “seals” the tives. After searing, a moist heat is applied at a lower temperature for a long period. Moist heat is used because it softens the connective tissue which dry heat tends to harden. ———_ <>< He Stumped Her. A sweet young thing at the show the other evening insisted on repeating each joke aloud, to the discomfiture of her escort and the mild annoyance The worm was bound to turn, and did, after of the people seated near by. one of the characters had remarked, “T think the weaker sex is often the stronger sex, because of the weakness of the : ” SCX. stronger sex for the weaker ‘There,’ said the sweet young thing’s boy friend grimly and through clenched teeth, “repeat that one.” + He Knows. “Pop, what’s a monologue?” “A monologue is a conversation be- tween husband and wife.” “T thought that was a dialogue?” “No, a dialogue is where two per- sons are speaking.” Always Sell LILY WHITE FLOUR “*The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma'am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruit and Vegetables “‘Vinke Brand’’ Onions, Potatoes, Sweet Potatoes, Oranges, Lemons, “Yellow Kid’? Bananas, Vegetables, etc. ————— GENUINE GOLDEN FLAKE THE MOST POPULAR CANDY OF ITS KIND Now Ready to Ship. Order Early. 20 Lbs. to Case. Made only by PUTNAM FACTORY NATIONAL CANDY CO., INC. GRAND RAPIDS, MICH. —————— — OOo A HUNGRY MAN IS YOUR BEST CUSTOMER Fleischmann’s Yeast is a natural food that banishes constipation and indigestion and builds fine appetites. One person out of every four families in the United States has eaten Fleischmann’s Yeast for Health. Recommend three cakes of Fleischmann’s Yeast a day to your cus- tomers. And you get these customers as regular buyers of more gro- ceries. FLEISCHMANN’S YEAST Service At the great tea expositions in Ceylon and India Lipton’s Tea Estates were awarded the First Prize and Gold Medal for the finest tea grown. Cuaranteed . rv Tea Merchant by appointment to Tea Planter Ceylon Grey FING OF uM Raa K y , 1m’ CwoOReR u THE KING & UEEN CDA a KING GEORGE V ne eae HARDWARE Michigan Retail President—Herman Dignan, Owosse. Vice-Pres.—Warren A. Slack, Bad Axe. Secretary—A. J. Scott, Marine City. Treasurer—Wiliam Moore, Detroit. How To Start the Holiday Goods Campaign. Success or failure of the holiday trade in the next two months will de- pend very largely on what the hard- ware dealer does in the next two weeks. Preliminary planning counts for a great deal, and a good start is an important factor in success. Already the wide-awake dealer has gone thoroughly into the buying phase of the campaign. He realizes two im- portant features in buying, the neces- sity of stocking the sort of goods his public will be apt to purchase in quan- tities they are pretty sure to absorb, and the further necessity of having his Christmas lines in stock when they are wanted—not merely on order. Thought must also be given to the matter of selling. A first essential in selling is to get buyers into the store. Special plans for accomplishing this purpose should be carefully studied. The initial move is, relegate the regular lines to the back- ground, and push_ seasonable sporting goods and household specials to the front. If the regular lines are still given prominence, their gift as- pects should be emphasized. The win- dows and the store advertising must suggest the holiday gift emphasis should also be placed on the fact that the hardware store is especial- ly equipped to cater to the growing demand for practical and useful gifts. It is worth while, too, to see that every article on display, not merely in of course, to toys, spirit; and the window but inside the store, is price-tagged in plain figures. When the Christmas rush is on, the average salesman hasn’t the time to persuade that the article he thought should be worth $5 is cheap Price cards save a lot of time in the busy season by answering the one question that every customer is bound to ask sooner or later. the customer at twice that figure. The dealer’s outstanding problem is, however, to attract the crowd. For this purpose novel advertising stunts are in order; or other stunts that, if not novel, can be made effective adapted to new conditions and dressed when up in new attire. A good stunt is to select some day, say the last Saturday in November or the first Saturday in December, as an ‘opening day” for holiday goods. This year December 1, falling on a Satur- day, would be a good day. For this day, decorate the store, dress the windows, put all the holiday lines on and advertise the “opening” throughout your territory. Draw the crowds by every means pos- display, sible—not so much in the hope of ac- tually making sales, as for the purpose of showing them just what a varied assortment of holiday gift lines you have. Just to make the affair a bit differ- ent, one dealer advertised that no goods would be sold on the opening day. The opening was merely to give Hardware Association. MICHIGAN TRADESMAN customers a chance to see what was in stock, unhampered by buying consid- erations. The salespeople, relieved of the necessity of selling, were able to put all their energies into showing, demonstrating and explaining the goods. And so forth. Of course, or- ders were taken for future delivery, where customers wished that; but any customer could visit the store with the assurance that he would not be pressed to buy. lt s that at Christmas time the child is head of the family. The hardware dealer’s dis- plays and worth remembering newspaper advertising strongly to the At least one window, where there are two or more, should feature displays for the young folks; and stress should appeal very children. should be laid on the interest modern boys and girls are showing in sport. A pair of stick, a tennis racket, or the like, are suitable gifts to suggest. skates, a hockey In early December children are still attending school. As they come out, at noon or at 4 o'clock, distribute hand bills to them. A little dodger describ- ing popular gift lines for boys and girls will usually be taken home, and form the theme for a good deal of talk to father and mother. If these hand bills are distributed in advance of “opening day,” it may be worth while your to announce that every boy and girl leaving name and address at the store on opening day will be given a sou- On opening day have an ad- dress book at a convenient desk, and as each child signs the roll, hand out venir. a tin whistle, a pea-shooter, a little The stunt may cost $10, or it may cost less; but the resulting kindly feeling of the young- sters for your store will ke worth a lot more than that. It is a good stunt to send a card by mail to each child, thanking him or her for visiting the store, and inviting another call. doll or a tiny mirror. It is a good idea to secure birth dates of all registrants; such a list can be used to advantage later in the year in direct-by-mail advertising of birth- day gifts. Featuring store as “Santa Claus’ headquarters” is an old stunt It is so popular that nowadays you are apt to have a com- your but a good one. peting Santa Claus making his head- quarters in the next block. In that event, the great thing is to make your Santa Claus more convincing than the Santa Claus is always plural; the youngsters will discuss him incessantly other fellow. popular, even if he is and will come to shake hands and talk with him. The resultant advertising is worth while. Also, advertise his coming in ad- vance. Here is a suggested advertise- ment: SANTA CLAUS IS COMING Santa is going to make his head- quarters this year at Blank’s Hardware Store. He'll arrive on Holiday Gifts Opening Day—Saturday, December 1. 3ring the children to meet him. He will have a booth all his own in Toy- jland, and what is more, he will have a little shakes hands with him. souvenir for every kiddie who Suitable gifts for all. While the kiddies are shaking hands with Santa, take a look around the store. Inspect our comprehensive showing of Christmas gifts at prices to fit every purse. Our large stock November 21, 1928 will enable you to select a sensible gift for any member of your family, or friend. tools, cutlery, silverware, In toys, sporting goods, cut glass, shaving accessories, etc., you're pretty sure to find the exact article you want. THE BEST THREE _— AMSTERDAM BROOMS. | PRIZE White fuwan GoldBond AMSTERDAM BROOM COMPANY © *)* 41-55 Brookside Avenue, ‘Amsterdam, N. Y. - office furniture. 7 N. IONIA AVE. NEW AND USED STORE FIXTURES Show cases, wall cases, restaurant supplies, scales, cash registers, and Grand Rapids Store Fixture Co. N. FREEMAN, Mgr. Call 67143 or write a The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS wt wie MICHIGAN Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars BROWN &SEHLER COMPANY Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN GUARANTEED “THE PUMP SUPREME~ PHONE 64989 PRODUCTS—Power Pumps That Pump. Water Systems That Furnish Water. Water Softeners. Septic Tanks. Cellar Drainers. MICHIGAN SALES CORPORATION, 4 Jefferson Avenue GRAND RAPIDS, MICHIGAN — Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN = Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle November 21, 1928 MICHIGAN TRADESMAN And our salespeople are here to help you find it. It is no trouble to goods—and, meanwhile, amuse the kiddies. BLANK’S HARDWARE 107 Main Street advertisement show you the Santa will STORE would, of Such an course, be stronger if it is featured with a few popular gift lines at specifi prices. It is not suggested as a per- fect advertisement, but rather, as a framework upon which the alert hard- ware dealer can construct something far better than his own. The store should “look like Christ- mas” from late November until Christ- mas Eve. Evergreen, Christmas bells, Christmas rosettes, festoons of one sort and another, holly, imitation snow, silver stars—all the familiar accessories can now be introduced, not merely in- to the window displays but into the store interior itself. A good device is to run a string of down the center of the other festoons branching decorations store, with off to the sides, and a cluster forma- tion in the center from which all could radiate. The background of the win- dow can be trimmed with evergreen or holly upon cotton or cheesecloth. The decorations should not, however stop with the evergreens and festoons. Every show case, silent salesman and counter should be brightened up, and all gift lines should be displayed on clean white paper or cheesecloth. Cut- lery sets, pocket knives, razors and shaving sets should be arranged to at- tract the eves of all customers. Holly koxes and Christmas wrapping paper chould be stocked for wrapping par- cels, or a holly sticker in gummed paper can be printed with the words (ie eA Ce a es From 3est Wishes for a Merry Christmas Just inside the store a large sign may be set up with the parting words to every customer, “Blank’s Hardware Wishes You a Merry Christmas.” Some hardware dealers have adopted the stunt of utilizing an upstairs room for “Toyland’—devoted especially to For the the display of children’s gifts. Christmas season, a staff of girls will he engaged under the supervision of from. the an experienced salesman regular staff. The toys are shown on tables, usually arranged according to price—“‘Anything on this table, 10c,” and so on. the articles they want, and the work of the clerks is largely to wrap up the parcels and make change. department, Customers simply pick out For stich a some special advertising stunt is advisable. Once established, it is, of course, look- ed for from year to year as the Christ- mas season approaches. Here, again, Santa Claus can be made the drawing card, Advertise that he will arrive by train or auto or sleigh or airplane at such an hour—preferably on Saturday, December 1. When the hour arrives the patron saint of the younger gen- eration descends from the train, alights from the airplane, or drives up in his sleigh or auto, followed in his ultimate progress to the store by a growing string of youngsters. He leads them into the store and upstairs to Toyland, where he distributes souvenirs, and A stunt of this sort is not new, but it will never holds an informal reception. lose its effectiveness. Victor Lauriston. et Unusual Provisions of Some Wills. Peter Campbell, of Darley, England, left in his will, dated October 20, 1616, all his household goods to his son, Roger ,unless “any of his brothers and sisters shall find him taking of to- bacco,” in which case they were to have the property. Rober is said to have been the first person in England disinherited because of smoking. In 1788 David Davis bequeathed a dollar to Mary Davis “which is sufti- cient to enable her to get drunk for the last time at my expense.” This was before prohibition. Six years before, William Blackett, governor of Plymouth (Egland), wrote in his will: “I also make this request to my dear wife, that as she has been one old fc vol, not think of marrying a second.” Very troubled with she will considerate, indeed. S. Church, who passed away in 1793, left “only one shilling’ to his son, Daniel Church, and that is for him to hire a porter to carry away the next badge and frame he steals. Labor was very cheap in 1793. Elizabeth Orby Hunter feft this world of turmoil in 1813, after hand- somely endowing her parrot with 200 Twenty guineas were for it, guineas a year. fo be paid for 2 new Catherine Williams, of Lambeth, en- dowed her cats and dogs, which a Mrs. cage Elizabeth Paxton was to care for. However, she left her George Smith, ten pounds outright— servant boy, and her jackass, “to get his living with, as he is fond of traffic.” Exactly two hundred years ago a Scotch judge, Lord Forglen, died. He been elected on a prohibition ticket. A number of per- sons were invited to his house the day he died, an dwere served with “two dozen of wine” by his clerk, David Reid. who declared to the assembled company that will of the deceased that I fill ye all full.’ and nobly did the faithful David comply with the request of his master. “T maun fulfill the will of the dead!’ he exclaimed in his broad Scotch. His- that ere the festivities never could have “it was the expressed tory records were over “none of us were able to bite our own thumbs?!” —_—__+<+<.____ Produce Kept Fresh By Using Sprayer An Towa grocer keeps his produce though they are fresh in appearance kept in his windows and displayed prominently inside the store. He takes a little insect sprayer, fills it with water and at regular intervals, depending up- on the season and weather, sprays his produce. The vegetables keep fresh and they have been moving much faster. ————_— > 2. Window Displays Shuold Be Varied. Your varied. window displays should be Keep up your customers’ in- terest by changing your windows fre- quently, and make them different each time. Give a lot of thought to your displays and vou'll find it pays. é SOO i 185 i; Lt 2h FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS For Markets, Groceries and Homes Does an extra mans work No more putting up ice A small down payment puts this equipment in for you F.C. MATTHEWS & CO. 111 PEARL ST. N. W Phone 9-3249 Wm am Gy am Gt aap Gm asp ---__ When On Your Way, See Onaway. Onaway, Nov. 20—If a deer is for- tunate enough to live until he becomes a year old he may as well make up his mind that, automatically, his life is in great danger annually at this time of the year. And I believe he is aware of the fact, too. No matter how peace- fully he may graze and run with his companions during the year, suddenly upon glancing at his calendar furnish- ed by nature, his fears are verified by the resounding alarms from every point of the compass. He stands about as much chance of living out his al- lotted life as does a gangster in the city of Chicago. It isn’t fair. During the days of muzzle-loading rifles, when marksman- ship counted, Mr. Buck had a fifty- fifty chance; turkey-shoots proved the hunter’s true ability to shoot straight; how different now—not how good— but how many shots can be fired in rapidity. If Mr. Deer doesn’t get killed he is very apt to get one of his legs cut off, then to drag himself off and become prey for other animals or die of starvation. More and more each season deer are being found in this condition. Is this true Sportsmanship: | savy agaim, “It isnt fair.’ The woods and country partly wood- ed are studded with “red-men” just now: red because of their trimmings of scarlet that they may be distinguished from the game they are seeking. It is a good precaution, but not infallible; the toll will be listed at the end of the season. Again ,a slaughter in another direc- tion is being perpetrated. I refer to the annual destruction of evergreen trees; a very unnecessary waste. With every load (and there are thousands of them) of Christmas trees seen go- ing through there is a protest of in- dignation; and yet no attempt is made to prevent it. Oh yes, the children, you know, want Christmas trees and we must supply their wants, even at the expense of the birds and all small game; just to satisfy a habit for a very short time as though man, with all his inventive genius, were not capable of providing a substitute. The fishy ex- cuse offered being, “they grow so thickly they will never be missed; they are of no account anyway,” but after all, “we need the money.” much Let’s follow up the final outcome of this ruthless destruction and try and determine just what percentage of these beautiful trees reach their true goal, as compared with the vast num- ber relegated to the rubbish pile, never to be used, and where finally the en- tire hundred per cent. will reach. America is noted for its wastefulness and Michigan is contributing its share and always has in the past. Any per- son fifty years of age and over may look back only a few years and count up fortunes which have been wasted by careless handling of forest products. A very few years ago in Michigan only the cream of the pine forests were considered merchantable. The residue and by-products were considered an expense to dispose of. Large refuse burners consumed millions of dollars worth of lumber that to-day would pay off all the mortgages recorded in the State. Hardwood was of secondary importance for lumber and a mighty cheap product, even for fuel, thousands of cords being slashed and burned up in windrows and the best of it bring- ing about 75c per cord after being cut into stovewood. How about it now? “Well,” you say, “that’s water over the dam, why mention it.” Let’s make comparisons with a few years ago, a very few years at that. What is this same product bringiyg to-day? How about the fuel proposition right in this so-called wooded country? How many farms have woodlots? A very few. The majority of them, in fact, are buy- ing soft coal at $9.50 per ton and haul- ing it home and kindling their fires with kerosene. That's why we see so many people who have the chance that are nicking up pine knots from burned over lands, cutting up stumps and roots from the swamps and mighty glad to get them even at that. Now what's going on? Poplar and balm-of-Gilead trees, about the fast run of shad so to speak, going into pulp wood, just sufficient in value to furnish labor, known as_ “poverty bolts.” Nothing at all for the ma- terial, but just denuding the country of its foliage and game cover. While the State is expending vast sums for re-forestation, the slaughter of natural growth Jack pine and other timber far exceeds the growth and added to this the fire hazard caused by inefficient lumbering methods. Squire Signal. ——-s-> <-> Chain Drug Stores Win in High Court Corporations operating chain drug stores were declared by the Federal Supreme Court Monday to be entitled to licenses notwithstanding state laws, providing that such stores must be registered pharmacists. The Court law of that nature invalid and uncon- the owners of declared a Pennsylvania stitutional. Justice Holmes and Brandeis dis- sented, asserting that corporations should not be granted the exception they insisted upon, asserting that in the sale of poisons and drugs states had the police power to confine licens- es for drug stores to registered phar- macists. The reached the Su- preme Court in a case brought by the Louis K. Liggett Co., which was de- nied a license for a drug store in Han- controversy over, Penn., because of the state law providing that such licenses could be granted only to registered pharmacists. Other corporations conducting chain drug stores were permitted by the Su- preme Court to file briefs supporting the contention that such a law was un- constitutional and invalid. The chain drug stores declared that the public was fully protected in the compound- ing of prescriptions by their employ- ment of registered pharmacists to have charge of their prescription counters. Michigan has a similar law, but the Board of Pharmacy has not under- taken to enforce it because the mem- bers were advised by competent legal authorities that the law was clearly unconstitutional. Threats to enforce the law were made by the recently deposed director of the of Pharmacy, but he made so many ridiculous threats which he failed to carry into execution that no one paid any attention to his wild and unfounded utterances. Board DRUGS Michigan Board of Pharmacy. President—J. C. Dykema, Grand Rapids. Vice-Pres.—J. Edward Richardson, D>- troit. Director—Garfield M. Benedict, San- dusky. Next Examination Session—Grand Rap- ids, third Tuesday in November. Michigan State Pharmaceutical Association. President—J. M. Ciechanowski, Detroit. Vice-President—Chas. S. Koon, Mus- kegon. Secretary—R. A. Turrell, Croswell. Treasurer—L. V. Middleton, Grand ee a Do Special Sales Pay the Druggist? Do special sales pay the average re- tail druggist, and is it practicable for him to indulge in sale merchandising? By special sales, I do not mean yoting contests or sales-promotion schemes put on by outsiders who make a business of conducting copyrighted sale plans on a commission _ basis. Neither am I thinking of the price- cutting fireworks of the retail store that is going out of business. I mean sales as a procedure for stimulating business in sluggish spells or establish- ing new customer contacts for a drug store that, while it may be a paying enterprise, is not keeping pace with the growth of its community. I know that the typical old-school pharmacists — the ultra-conservative fellows —do not favor sale merchan- dising. They simply do not believe in sales, regardless of whether the sale can be made to pay or not; they regard such tactics as unethical. 3ut the modern druggist, who while duly ob- servant of the professional canons of his calling is a more enterprising mer- chandiser, is interested in sales that, not only bring in money but build business. The ultimate question is what sales are of that type? If sales are business stimulants and counter-irritants for red-hot competition, what kinds of merchandise make the best sales cap- ital? Two primary facts obtrude them- selves for consideration at this point, the drug business is not appreciably influenced by season; second, few independent druggists have any exclusive, controll- ed profit items in their stock. The day and they are these: first, of own preparations—once quite wide- spread among druggists, at least in rural communities—is memory. The practicability of the sale idea in retail drug merchandising is there- fore dependent upon the range of quasi pharmaceutical sundries carried and the diversity of side lines feature. The wants of the well—the luxury sale as well as the staple sale—are naturally the target of the sale merchandiser. The prescription department may, and quite likely will, experience some increased activity coincident with a store-wide sale: but while advertising of the right kind undoubtedly has the power to divert prescription business, it can hardly increase the potential demand for compounded-to-order med- icaments. Whereas, there were only two or three specialties selling at more than $2 in the drug store of twenty-five years ago, to-day there are more than a score of practically standard drug store sundries that have a unit price principally a MICHIGAN TRADESMAN in excess of $10. Naturally, it is from this class of goods that the best sales ammunition is obtained, If the purpose of a sale is to reduce stock throughout, every line should be featured; if it is only to stimulate busi- ness, the shallow-profit merchandise should be reduced in selling price only a trifle, if at all. Ina case when every- thing in a store is featured at 25 per cent. off, if perchance, the run of the demand is on a low-priced every-day item, the net profit of the sale may just about offset the cost of the effort. In such a case, if most of the sales are to regular buyers who simply ‘stock up” at the modified prices in anticipation of future requirements, the ultimate result is a very definite loss. With regard to special sales, there are two facts that the observation of advertising man proves—namely: Well-established, per- iodic sales—the kind that recur at regu- lar times—command greater anticipa- tory interest among the public than ir- every experienced regular sales; and, sales announced by a store that is consistently advertised are likely to command more interest than the sales announcements of a business that lacks what I may term publicity prestige. The psychology of the buyer’s re- action in special sales, as can be de- termined from an investigation of the typical sale of the chain stores, is that buyers overlook the paucity of the sav- ing on most of the goods (sometimes the saving is as little as one cent) if there is a plausible saving of 10c or llc on a restricted list of the chain’s institutional products. When any re- duction is made on standard proprie- taries, it is usually made on some vicarious product of the firm’s own patent and label. By this tactic, the chains foster consumer acceptance of their own special brands. Most of the chains’ favorite odd- price leaders are perennials. A specific illustration of the case would be a cer- tain cold cream, used for an “odd cent” special. This is exploited as a 50 cent article sold for 39c, but if it ever sold for the higher figure—the claimed value —JI never heard of the transaction. I believe that, ultimately, the law will require that comparative-price leaders featured in sales will be subject to proof that the goods have been dis- tributed at the nominal claimed for them. Intil that time, there will be some abuse of the com- parative-price idea in retail advertising. It is my belief that large drug stores may profitably feature certain tested periodic sales, because they have the necessary turnover to enable them to buy on a big scale for such events. Smaller stores, in the nature of the case, will always be more definitely re- stricted to the service plank in the mer- chandising platform. As a matter of fact, however, it is much simpler to individualize a relatively small store value unit with few lines than a great “depart- ment drug store,” unless perchance, the latter has a few dominant lines of wide appeal. When sales can be made chronologi- cal, it helps the suggestive force. While December, for instance, is apt to be the druggist’s busiest month, by and large, yet it is often the case that trade in the regular run of merchandise is not brisk during the first week of De- cember. A December economizing sale will speed the post-Thanksgiving business. Such a sale should be a miscellany sale of staples, and should include a number of utility items, such as hot water bottles, rubber gloves, ready-made bandages, or writing portfolios. Natur- ally, in all of these items the druggist would display some higher-priced num- bers than the one featured. January sales should feature com- bination offers where the druggist has the requisite capital to buy the right kind of leaders in quantity. The post- Christmas month is very apt to require trade stimulation. Suggestions in special combinations, to illustrate the principle, would be shaving cream and powder, toothpaste and tooth brush, expectorant and cold tablets, and so on. A candy special is almost always ef- The druggist who offers ag inexpensive face cloth with each box of high-grade face soap, will sell more toilet soaps during such a sale than if the latent demand were not actuated by some such inducement. fective. I realize that a monthly sale is not practicable for every drug store, but the old-fashioned “Spring Medicine Sale” might be revived with good ef- fect by many who have practically for- gotten it. Medicaments might not be one-quarter of the ammunition of the sale, but they would nevertheless prove effective in enhancing drug store shop- ping induction during March or April. Suggest things that may prevent sick- ness during that month as well as palliatives for illness. June is the best month for a toilet goods sale, and this event is an import- ant and profitable one for many drug stores. “Demonstration of Value Giving” sales can be undertaken sensibly only when the druggist is in a position to advertise a fairly impressive assortment Seldom can the average druggist make any extraordinary showing in this kind of a sale unless he carries the value-giving endeavor into the of price manipulation—I mean the kind of manipulation that cuts under the quick of a rational minimum profit. of real money-saving items. realm The drug store, which has a good reputation as a neighborhood institu- tion, should be able to conduct a profit- able and constructive anniversary sale If the store holds but two or three sales during the year, this should easily be the biggest of them all, because its psychological significance (if it is presented to the public in the right light), is an oc- casion for the store to express its ap- preciation of the public’s patronage during the vear while re-dedicating itself to the service of the community for another year. or birthday sale. The policy of continued honest value giving, rather than a fan flare of cut- priced merchandising, should character- ize this type of sale. Some good values should be featured, of course, and it would seem practicable to obtain them, November 21, 1928 inasmuch as the proprietor has a whole year in which to provide for this regu- lar merchandising milestone. The idea of a clearance sale in the drug business is a little incongruous, except in the case of merchandise that is being discontinued but has not de- teriorated. I do not suggest sales merely for the purpose of adjusting stocks, because that is the function of a proper inventory system. Frequent inventories will guide buying and avoid any accumulation of shelf-loafers. I have always believed that there is a blood relationship between compara- tive prices and cut prices. It is hard for some merchants to resist the temptation to say openly or by implica- tion: “Well, John, we might just as well say that is a 49c value as a 39c value,” and placate their conscience by the earnest belief that the thing offer- ed really is a very good value at 29c. How much better to describe an article as “an unusually good value at this price,” “made to sell for much more,” or “the lowest price on this article since 1920.” In preparing for a sale in the drug store, it is well to note that the range of appeal in the goods offered is quite as important as the total number of items featured. I know there is a very shallow profit on some lines of cigars, but if a sale is represented to be a store wide sale, even cigars, and the soda fountain as well, should make some contribution to the occasion. A certain 15 cent cigar might be of- fered at two for a querter for the day of the sale: or better still, the price of twenty-five and fifty pack boxes shaded a_ hair. thus be widened to interest many men, who would undoubtedly purchase other personal requisites of routine mascu- line need, even though they are not ac- customed to timing their buying ac- cording to sales announcements, like women are. Odds and ends, if they are perfectly salable, might be featured by means of interior displays, or on a “25 Cent Table,” a “50 Cent Counter,” and so on, and even if they are not great in quantity, if they are real good values, such miscellaneous items will make a certain number of friends. The range of appeal would The principle of concentration, which is the correct window policy in most cases, does not hold for special sale windows, for the idea in the case of the big sale is to install window dis- plays that will present a fairly compre- hensive index to the scope of the special values throughout the store’s departments. The success of a special sale is meas- ured in two ways—the money taken in, and the number of new customers at- tracted. If you see some new faces during the sale, you may well feel a degree of assurance that the sale has been helpful and that the sphere of the store’s influence has been widened by their number. The size of these new customers’ first purchases and the immediate net profit thereon is not the paramount consid- eration. The real success of a great many retail sales events rests principal- ly on the subsequent regular patronage Cy Esse Badeitiet: a e sean Lk hh Liddé hhidbh Likdile hhdd Khkhdd idddda kdb Likhhh Lhd VL LlLlllbbddbtde ikddda hdblba Lid Likihds ikl LiLiddds Kiki kidd LLL Nove smbe r 21, 1928 of pers sons store 1 s who were i dV t : ere 11 The a sale. itroduced to tl M ee alitv of 1e I satisfac ‘ y of se : Cc H staction ¢ a service ry $100 I G A mercha : affordec given, al ,000 M . N r thi andise are 1 the buye id the How me en in Retaili TRAD ings tl e, of yer by the many etaili ESM toi ! vat can course y the ere whe : retail ng. 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Phe fi nan- ae Cz oe liv re 25 s | Le a 2 04 : y acclain s from I s with betwee sidered hi he figures 1 Fir oe) _. 1 00@1 yell Wiiees 4 — 35 ba oe @1 25 We h 1ed nam ack of ae n the sto righly c es are Pau reson) __ 2 15@3 25 Oli ae @5 00 Lei ae @1 50 substi ave see e and lz a icerned na ores al i onfidenti Tal re 65G 00 i de 28 _ nnannanaa @1 56 er en how 1 label. well fine hat + hd the exe a ee 3 Ges 00 a laga, 5@3 25 Pore ee @1 a difficulti eee putter 1p paid, | etail ex a 2 00 90 Orange, Sweet pium ca @25 ilties passed and 1 Che , howev executi es @2 25 Ori ge, Sw - 2 85@ Opiu oe 52 oe Ss, : ; ard e gene ever, is utives igan eet 1 3.25 Opi i. oo @1 80 coa ha ind ho throug! k neral tS S$ are asa Bark Ori um 2 00 aa ‘amp @ : ave tri w Cris gn the KNOW mana unques : C: ssia (ordi s P. ganum, pure_ @12 25 Rhu » Deod . = 5 40 Che iumphe _TiSCO a se ne n store i ager stioned cassia rdinar ennyro » com’) @2 5 barb orz’d @1 44 re is ed ove and Nt a fig e is re of on _ Sassaf (Saigo y)- 25@ Peppe yal 1 00@1 a. @5 4 ample in | et Coe gure long puted t e well ot “on ae go Rose, pure ome 3 50@3 15 af Gi in ray and i 1. OL a : g conside o get $75 a ae Cut ( - 60c 69 Ro , pure | oo 3 75 : 92 umph_ afte yon, ‘S tymeegie e \ oe sidered more $75,000, d€ ---~- noe) = saiaeten ly s0@ 14 a0 Lead — sj ee ‘ vere as ao s ee L vie S 7 « P significant th another s won one tr ecuti substantial wile ee 8 As ee P2501 5) pee 8 ot ae ; z 7 Ou » tri- itives é | ies a sea ite 3 manor sated os a me a a oe co awe of ret oe coun dea aa ae ved 15 Ochre bee oll is4g13% parent sellers . rece € < inco eved tc etail e j a ---———-- Spear as, arti’ 75@2 chre. ellow bb: Y%@l velvets s of tl ne Et thes me of $ o receiv ex- ish —------—=——- @1 Spe mint il 75 00 Red v yellow bl. @ 3% proclaimi ets hav 1e new 1e se cases $100,00 ve an Peikis Aah 2 @ 00 OT See | ees 7 @1 00 Red enet’ less 214 aiming i ave mos w trans stoc ses, how ,000 or an- vo ABH oe 0 5 ang) ite 00@7 2 P Vene “n Am 3@ 6 wholes g asf stly fal ans- ock ow vever, tl “re a @ 20 Tany | a-------- 1 50@1 6 wis aoa “ee sale h S rayon ie altered i a nership 1 , they us -_ in - @ Tur Gye 7 00@7 ce Whiting, bb ng. 4 : : 1 yerce p y usually 16 T rnentine, bbl @ Vhiting, bbl __ @ pe a cs Sak. at a Chie * i reentage ¢ a” the sere lly have hichsi Extract Purgentine: hhe 65@. a Vniting a 5@ : Baa sifiehack 1 y placed a aZo gains in net xf increased 1 or receive ha oe s vintergrecn, - al 6614 a P. aor maa 4% ha , because of ayon-face a sign profits : yusiness | powd. _- 60@ 65 Wi ae - 14@ 88 gers Pre Db 9 6 10 a ce velvets” © a he toe ti intergreen, sweet po a> 2 B5@2 70 dollars ficulty i rank lal Ss Charles yue eto e — auceat @6 25 5@2 70 P S per aed. in selling yel has Kling’ ah Ki ae : wers Ny intoxene ------ 3 00@ Misc eople ; : = it : is | ng, ; Pana) (Gs ‘form S en, a @3 25 Ac ellan a oc TC at te ce Jepz proprie Cha nile ¢ - 75 Wo Seed rt 75 etanali eous and accu eact positi en writes us oo St etor of th momile Ged.) = 85 wd 3 5 oat 00 Alum alia : fat ! sitively a _ Te Store é om. 40 i 20-6 D5 75 um 5 where e labeli y to nother $ are at PB @ 0@20 25 gawd as 7@ 2as ing hones fc er $3 please Pal 50 20 25 grou wd anc 08 15 the g and onesty full $3, for sed to s 0 A G Bis nd and @ 1 name e puss d adverti 5 val we fe o send caci ums Po smuth, Sub 2 : oo ssvfooti ertisi alue f eel we you Ac ee 1s Bic tassi tre nh, Subni- material donee a, ae ae ane ere Acacia, onal 50@ 5 Biehromate, a bees a aooas | 6 a ne poli ie frit h-2 -“Ene- ae ‘ Acaci: + wor a 5 Bro : nate _.. 396 a xtal _. 24 . distrust na ae. about-the- pons 200) i Bromide ae 130 25 a " 8@2 76 integrity st. Every arti Ss suspici aoe ce Fae =e 40 no = ue Fi eno — Se rt ae v if it is rticle has i cion SEELY’ 1862 - oO ‘S pe Pow 25@ Pe ‘hlorate. grand 54@ 85 Ca mel . po. I 13 aay s adverti as its 3 S FE - 1928 safo Soc. Po ) 2@ 39 a Or Mea pow - 23@ a OG: psicum, pow’é 50@2 ertis fe) Ss AV eti ce) ag : : t a 3 ar 2 75 0 ised for a St: EELY’S ORING E _Pow da huni 75@ _ cyanide ---- 0 aah ag » pbow'd 72@2 _ \ ZL what andard of PARISI XTRAC Camph eal 5u@ 30 odide Hs QE 16@ ee Gleces Bua eae 62@ N LLL LEE EELEEED A SEELY, quality f AN BALM i: Guaiae oe r3@1 UD Permangs ahs de 90 Shalk 7 ue 00 ZLLLLLLLLL 3 Ea MANUI or near fuaiac ——————— 90@ Tussi: ganate _. 26@4 6 Chior woo : 0@ 35 7 ac U arly 7 ruUalac, a @ 95 oe iate, y LS @4 6 hlor re --- ie MANUFACTURING CO. of rks ¢ mae ad ne. 30 ane a : VLE Detrot, M Myrth powdered __ @1 70 iphate ~ ce 70 eo Hydrate 1 530 86 ULL » MCh. Ti aac -- a 35@ q ‘ocoa Butter wl 2 LLL Opium: powdered @1 ae 6 Butter » s5@i3 = e WL Opium, powd. er _ @l = ae Sladts Sas ist, less. eo a © VILLE. Shellac gran. 19 oat ry hice aa Gari a to Shellac __-__- 5@19 4 Calam powdered 3 en . Se 40-1 O l N Hagacanth, pow 65@ 7 oe oes pe 35 Guan a 03@ ” N Sragaceh h, pow. bw 90 blecampane, -----— ae 45 Guitis Tart blm 2 ae 10 ; N urp mth - @t i jentian >, DWE 35@ 75 woes wo 5@2 N pent Lo D1 75 Caneee” pow E 2 75 extri one 12 3g 30 n N oe 1” aque Ase 25@ 30 Fussy _ Se Swe @2 35 _powdere ce 20@ : woe ee 40@ 45 N I @ 30 Ginger 7d 30 pei Powder | 6@ 50 € N A nsecticid Ginger, i ao aa oS Emery, an a. ae ” o NN rseni ides rr J cae a 35 fips _ 2 Os. 4 n N B ic pow ama 60@ psom & owd 10¢ 50 ow oO r1e N re Vitzicl. bbl ee ica, 65 ea Salts ared 3g 15 n Di S N E£ ue Vi , bbl. 08@ 2 Ipec seal, pow. 45 Ergo Salts, bis. . ¢ 15 Ss NN Bord itriol . = 0 “ ac » pow. ° @ 6 F e. » le @ : p a N ea. Mi , les @ 08 Licori » powd 7 50@ 0 lake powd ss 3% 03 ° y at CG N Hellebor ix i 09%4@17 op ose oo - 00 Bern. a 4@ 10 In O ran N pow e, Wh y 12@ Orel ice, pow... _@5 00 Gel aldehy a 54 _@40 38-4 ur Own B apid N Insect Pow " 26 Poke, Sead a a Gaces ve ih ae 20 - 4 n el ye Ss N Lead owder-. 18@ R ke, DOW med. 30 Glassware, less - 144%4@35 O N Li Ars eee, 3¢ hubar dered__ 30@ assware, less | 80@ Jo ¥ ak uildin . enate P 1%@ ea r ta u Coe no 90 ou ; es S g N Dr nd S$ ‘Oo. 13 60 > sinwo wd . @ 4 aube ull ¢ ? N ry ~ ulph %@3 Sars rood, = ? 40 Gla r Sa ase ie will fi t., Seco ee oe oe ranma, Hon gui} Sites Sala, Sat gu is plet nd displ nd Floo N —— we o Pichassis omg sie 50 Glue, Brown” ios ae ea p a r N c @ 42 Squil aiiiia. Mek @1 Glue. rown Grd 2 10 gan ssor yed N L Sdullls — ee 10 Glue, wai 0@ 30 Dorr ae cre chow sieble of th _ one en gosee nEe i re} e \ Buchu, ‘powders sy ag 70 ops ‘ac = 5 a estic lin r shown aye for th oe N —— powdered @1 os ian, acm 20g = ee 200 a 1 e : ° N Ss | % loose ._ 1 1 sl 5@ 0 dj pection es, and oth Forei ichi- N Sage. % loose 250 30 S ond At “4 Bete ise bef of this li we invit oreign es d N ne Alex, === ¢ 40 Anise Seeds i“ Acetate —- o0@s a ore ne of e yo nd N Uva U fn fae 50@ 9 Anise, pow aa ee - 20@ cc N — pow. 75 Bir , powdered Mentl wdered_ 30 you pla . seasonab ur careful a = = a ae an ul ae ye A e your able m ul | G ig Carawa —— ie Se Nee 12° 88043 50 C ctuall order el plan es sai Gardamon =, Be Nux Vomica, pow 3@18 98 Aen E y Seei " I e€ sewhere N true ds, Bitter, oo ae 2 ee 30 Pepper, blacis, pow 15@ 25 in WN onda Bit ® ---- . 4 0 ch : t 7 i N or ee Fe ue 0 0 . e, @ arly—Writ s Believin N Marina ee eee Flax ae 15@ 20 a 200 &5 N ond oo lax -----— a ime Glan 7 Hazelti e for Appoi . sis SWooe | 00@3 25 Flax, ground —- “eo Ss Rochelle Salt = 129 18 zelti ppoin N monds, Sweet, 15 Hemp eek, pwd 7@ 1] Han rete a ee GR n tm N ae os ag 0@ ee d. 15 t P jee 28@ azeltine & P cae Ne ene pe ee Ae Ss ae i tine & Perkin cy Nee oor ag as a eo et (ZL S D N nise | ectified @1 P rd, b w 160 S&S ap en 30@ ZZ a 1 5 op + bla 17 Ss mo --- TELE. M ru N Bergamo So 50@1 _ Guice iota ae 25 oap, a cast 15@ 40 LLL ichigan oO N oe waa ; 25@1 50 Sabadil ee, 5 2 6s — ite Castil @ 3 VLLLeL LLL m N assi a 00@9 Ss ee 1 00G 25 Soap, white e, VL pan N Ca oe 00@ 25 Sitower 00@1 2 1 > white Cou ZL MA w 8 Ge a rn ree rae Asner 2 ae « a ber Cast 5 00 LLL NISTE N ‘edar Leaf —-- 1 @4 25 Worm, American 12@ i ooo er bar ile TTI E N Citron cat 55@1 o | Lev can 3 ig Sod Ash = ZL \ ie eo. 2 0002 25 ne eta Soda Bicarbona @1 60 WELL N Cc ee 1 00 2 25 - 6 50@7 Soda, S arbonate 3@ “LLL 2 om 0@1 20 oo Spirit 2 ee 10 EN bat gee _9¢ Spirits Camphor L@ ZL pia rT paeaa ie eS i Tinctu So ae 2%@ 10 — nua. 35 Aloes i. Suipnur, zoll 28 a eee 2 @2 45 oes oo amare ubl. __ 3%@ 0 Sela nae eer @1 380 porns = a io wd. @1 56 Turp Emetic _- 20@ 0 a -- @1 woe c -- 25 ---- 50 anilla e, Ve 70@ @2 2 Vani Ex. n. 50 75 ° _— Ex pure 1 ee 15 . wake 2 ae 00 Gen aS 60 p> 28 MICHIGAN TRADESMAN November 21, 1928 GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues. ADVANCED | DECLINED Apricots Pork Raisins Smoked Hams AMMONIA Quaker, 24-12 oz. case Quaker, 12-32 oz. case Bo Peep, 24, sm. case Bo Peep, 12. lge. case ho bo bo bo APPLE BUTTER Quaker, 24-12 oz., doz. 2 Quaker, 12-38 oz., = AXLE GREASE 48, 1 Ib. 24, 3 Ib. 10 lp. pails, per 15 lb. pails, per 25 lb. pails, per doz. doz. 1 > doz. 3 3 1 doz. 19 BAKING POWDERS Arctic, 7 oz. tumbler Queen Flake, 16 oz., dz Royal, 10c, doz. Royal, 6 oz., doz. Royal. 12 oz, doz. __ Royal, 5 Ib. Calumet, 4 oz, Calumet, 8 o0z., Calumet, 16 Calumet. 5 Ib.. Calumet, 19 Ib.. Rumford, 10c, per doz. Rumford. 8 oz., doz. Rumford, 12 oz.. Rumford, K. C. Brand 10¢ 15¢ 20¢ 25¢ size, size, size, size, size, 80c size. doz. 10 Ib. size, % doz. BLUING AD ee ee Qa ° N Condensed oo N os io") N ° a Am. Ball,36-1 0z., cart. Quaker, 1% oz., Non- freeze, dozen 1 2 doz. 19 1 doz. 2 5 Ib.. doz. 12 JENNINGS The Oriainal 1 Boy Blue. 36s. per cs. 2 BEANS and PEAS Per case 70 00 75 00 85 70 100 ib. bag Brown Swedish Beans Pinto Beans Red Kidney Beans -- White Hand P. Beans 1 Cal. Lima Beans ----. 1 Black Eye Beans -- Split Peas, Yellow -- Split Peas, Green -- Seotch Peas .._________ BURNERS ore. are No. 1 and . oo.” .... White. een. No. 1 and 2, doz. BOTTLE CAPS Single Lacquor, 1 gross pkg., per gross ---- Dbl. Lacquor, 1 gross 9 9 9 0 2 8 8 8 6 00 50 50 25 00 50 00 50 50 1 35 Mae 2 25 16 pkg., per gross ---. 16% BREAKFAST FOODS Kellogg’s Brands. Flakes, No. 136 Flakes, No. 124 Corn Flakes. No. 102 Pep, No. 224 Pep. No. 202 Corn Corn eee een 85 RA nn 7 90 Ixrumbles, No. 424 __. 2 70 Bran Flakes, No. 624 2 25 Bran Flakes, No. 602 1 50 hice isrispies, 6 oz. -. 2 70 tice Krispies, 1 oz. .. 1 50 hvaitfe Hag, 12 1- Ib.” Cal 73 Ail Gran, 16 of. ____ 2 eo All Bran, 10 oz... 8 8 Au Giah, % of .... EW Post Brands. Grape-Nuts, 24s _..___ 3 80 Grape-Nuts, 100s -... 2 75 Instant Postum, No. 8 5 40 Instant Postum, No. 10 4 50 Postum Cereal, No. 0 2 25 Post Toasties. 36s -. 2 85 Post Toasties, 24s -_ 2 85 Post's Bran, @is _... 2 70 Pills Gran, is _...... 1 90 Roman Meal, 12-2 lb._ 3 35 Cream Wheat, 18 --.. 3 90 Cream Barley, 18 .... 3 40 Ralston Food, 18 __-. 4 00 Maple Flakes, 24 ---. 2 50 Rainbow Corn Fla., 36 2 50 dilver_Flake Oats, 18s 1 40 Silver Flake Oats, 12s 2 25 90 lb. Jute Bulk Oats, Bi 2 85 Ralston New Oata, 24 2 70 Ralston New Oata, 12 2 70 Shred. Wheat Bis., 36s 3 85 Shred. Wheat Bis., 72s 1 55 Trace, 2 1 7 Wheatena, 18s -_----- 3 70 BROOMS Jewen, a0%. .__...._.___ 5 26 Standard Parlor, 23 tb. 8 25 Fancy Parlor, 23 Ib... 9 25 Ex. Fancy Parlor 25 Ib. 9 75 Ex. Fey. ~— 26 Ib. 10 00 a 1 75 Whisk, No. “ oe 2 7 BRUSHES Scrub Solid Back, 8 in. ---. ) 50 Solid Back, 1 in. -... 1 75 Pointed Ends -_---- _ {@ Stove Reker 1 80 No 00 rari. 2 60 Shoe No: 44... 2 25 Ne: 2) 2 3 00 BUTTER COLOR Dandelion __----.--. — 3 85 CANDLES Electric Light, 40 Ibs. 12.1 Plumber, 40 lbs. —-_--- 8 Paraffine, 68 -—-------- 14% Paraffine, 128 -------- 14% Witter 2 40 Tudor, 68, per box -_ 30 CANNED FRUIT Apples, No. 10 __.__ 50 Apple Sauce, No. 10 8 00 Apricots, No. 2% 3 40@ Apricots, No. 10 8 50@1 Blackberries, No. 10 Blueberries, No. 10 _- . 00 3 90 1 00 7 50 Cherries, No. = ..... 25 Cherries, No. 2% -... 4 00 Cherries, No. 10 -... 13 00 Cherries, No. 10 _ 42 Peaches, No. 10 Mich. 3 75 Peaches, No. 2% Mich 2 20 Peaches, 2% Cal. 2 25@2 60 Peaches, 10, Cal. —-.. 8 50 Pineapple, 1 sli. .-... 1 35 Pineapple, 2 sli. ..-_._ 2 45 P’apple, 2 br. sl. -... 2 25 P’apple, 2 br. sl. -... 2 40 P’apple, 2%, sli. ---.. 3 00 P’apple, 2, cru. _._-. 3 60 Pineapple, 10 crushed 9 00 Pears, No. 2 ....... 3 00 Pears, No. 2% ------ 3 75 Raspberries, No. 2 blk 3 25 Raspb’s. Red. No. 10 11 50 Raspb’s Black, No 18 15 00 Rhubarb, No. 10 —... 4 75 Strawberries, No. 2 _. 3 25 Strawh’s, No. 10 __.. 11 00 CANNED FISH Clam Ch'der. 7 oz. 1 35 Clam Ch., No. 2 2 75 Clams. ison No 1 2 00 Clams. Minced, No. % 2 25 Finnan Haddie, 10 oz 3 30 Clam Bouillon, 7 oz.. 2 56 Chicken Haddie, No. 1 2 76 Tish Flakes, small —. 1 35 == Cod Fish Cake, 10 oz. Cove Oysters, 5 oz. — Lobster, No. %, Star 2 Shrimp, 1, wet —..._ Sard’s, % Oll, Key .. 6 Sard’s, % Oil, Key __ 5 75 Sardines. 44 Oil, k’less 5 Salmon, Red Alaska 3 00 Salmon, Med. Alaska 2 40 Salmon, Pink Alaska 2 25 Sardines, Im. \%, ea. 10@28 Sardines, Im., %, ea. 25 Sardines, Cal. _.'1 25@2 25 Tuna, %, Curtis , doz. 4 00 Tuna, 48s, Curtis, doz. 2 Tuna, % Blue Fin _. 2 25 Tuna, is. Curtis, doz. 7 CANNED MEAT Bacon, Med. Beechnut Bacon, Lge. Beechnut Beef, No. 1, Corned __ 3 10 Beef, No. 1, Roast ___. 3 10 Beef, No. 2%, Qua. sili. 60 Beef, 3% oz. Qua. sli. Beef, No. 1, B nut, sli. Beefsteak & Onions, s Chill. Con Ca, ia __ Deviled Ham, %s —-_- Deviled Ham, %s Hamburg Steak & Who co mY oo 08 oe tw or Onions, No, 1 __.... 3 15 Potted Beef, 4 oz. _.. 1 10 Potted Meat, 4 Libby 56 Potted Meat, % Libby 92% Potted Meat, % Qua. 90 Potted Ham, Gen. %& 1 85 Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 95 Veal Loaf, Medium _ 2 25 Baked Beans Campielis .... 115 uaker, 18 oz. 2 95 Fremont, No. 2 —..... 1.25 Smimer,; NWO. - oo 95 smaer, NO. 2... 3 2 es Van Camp, small -_.. 90 Van Camp, mied. _... 1 16 CANNED VEGETABLES. Asparagus. No. 1, Green tips -. 3 75 No, 244, Large Green 4 50 W. Beans, cut 2 1 ia 75 W. Beans, 10 7 60 Green Beans, 2s 1 “2 25 Green Beans, 10s _. 7 50 L. Beans, 2 gr. 1 35@2 66 Lima Beans, ma Snnner : 16 Red Kid, No. 2 --_._- 1 25 Beets, No. 2, a 1 75@2 40 Beets, No. 2, cut 1 16@1 86 Beets, No. 2, cut 1 25@2 35 Corn, No. 2, stam. — 1 16 Corn, Ex. stan. No. 2 1 &%& Corn, No, 2, Fan. 1 80@2 35 Corn, No. 10 Hominy, No .3 Okra, No. 2, Okra, No. 2, cut Mushrooms, Hotels __ 32 Mushrooms, Choice, 8 oz. 35 Mushrooms, stall Extra 60 Peas, No. 2. E of a Peas, No. 2, sit, June... 1 85 Peas, °No. 2, Ex. Sift. 2 J. Peas, Ex. Fine, French 26 Pumpkin, No. 3 1 45@1 . Pumpkin, No. 10 5 00@5 5 Pimentos. %, each bes Pimentoes, %,. each -- Sw’t Potatoes. No. 2% 2 25 Sauerkraut, No.3 1 45@1 Succotash, No. 2 1 65@2 Succotash, No. 2, glass : Spinach, No. Spnach, No. 2-.. i a01 Spinach, No. 3_. 2 25@2 Spirsich, No. 10_ 6 50@7 Tomatoes, No. 2 1 20@1 Tomatoes, No. 3. 1 90@2 Tomatoes, No. 10 7 00@7 5 s ~1 on wessenes o CATSUP, Beech-Nut, small __-. 1 Lily of Valley, 14 oz._. 2 Lily of Valley, % pint 1 Paramount, 24, 8s _... 1 Paramount, 24, 16s __ 2 Sniders, Sniders, 16 oz. Quaker, Quaker, Quaker, 90 Quaker, Gallon Glass 11 00 Quaker, Gallon Tin __ 7 5f pat beh ek DD 2 > CHILI SAUCE Snider, 16 of. 3 30 mmider, 8 oz. _.... 2 86 Lilly Valley, 8 oz. _. 2 26 Lilly Valley. 14 oz. .. 3 26 OYSTER COCKTAIL. Sniders, 16 oz. -.--.. a Sniders, 8 oz. -_-.. 2 86 CHEESE. Roquefort __.__ ca Kraft, smali items 1 65 Kraft, American -. 1 65 Chili, small tins -. 1 65 Pimento, small tins 1 65 Roquefort, sm. tins 2 25 Camembert, sm. tins 2 25 Wisconsin Daisy 27 Misconein Fiat ___.._ oi New York June _...._ Se Sap Sago 42 Bee ee 34 CHEWING GUM. Adams Black Jack --_-. 65 Adams Bloodberry --.-- 5 Adams Dentyne __-_----- 65 Adams Calif. Fruit __-- 65 Adams Sen Sen _______- 65 Beeman’s Pepsin __---- 65 Beechnut Wintergreen. Beechnut Peppermint —- Beechnut Spearmint -._ Doublemint —-...-------- 65 Peppermint, Wrigleys _. 65 Spearmint, Wregileys __ 65 saucy Fruit 65 Wrigley’s P-K -_--_---- 65 ee 65 Teaver —.. 65 CLEANER Holland Cleaner Mfd. by Dutch Boy ee 30 in Case ..2 50 Droste’s Dutch, 1 Ib._- 8 50 Droste’s Dutch, % ib. 4 50 Droste’s Dutch, % Ib. 2 %6 Droste’s Dutch, 5 lb. 60 Chocolate Apples ---. 4 50 Pastelles, No. 1 ----_12 60 Pastelies, % lb. ---_--- 6 60 Pains De Cafe _.----- 3 60 Droste’s Bars, 1 doz. 2 00 Delft Pastelles -_---- 2 15 1 lb. Rose Tin Bon mons 2. s 00 7 oz. Rose Tin Bon Bons 9 00 13 ez. Creme De Cara- enue 13 20 12 oz. Rosaces -.---- 10 8¢@ % Ib. Rosaces _.---. 7 80 % Ib. Pastelles ._---- 3 40 Langues De Chats .. 4 80 CHOCOLATE. Baker, Caracas, %s -.-- 37 Baker, Caracas, 4s -.-- 35 CLOTHES LINE. Hemp, 50 ft. ____ 2 00@2 26 —— Cotton, oe 50@4 00 Braided, ot... 3 Sash Cord _--- 3 50@4 00 HUME GROCER CO. ROASTERS MUSKEGOR, MICS COFFEE ROASTED 1 tb. Package Melrose Liberty Quaker NaPOW .2accac le 40 — ieuse. _..--- 49 wen 37 Royal Clb . coe 41 McLaughlin’s Kept-Fresh Kile pps: RVICE Nat. Gro. Co. Brands Lighthouse, 1 Ib. tins__ 49 Pathfinder, 1 lb. tins_. 45 Table Talk, 1 Ib. cart. 43 Square Deal, 1 lb. car. 394% Above brands are packed in both 30 and 50 Ib. cases. Coffee Extracts per 100 ___-_- Frank's 50 pkgs. __ 4 26 Hummel’s 60 1 Ib. 10% CONDENSED MILK M. x. Leader, 4 doz. -...- 7 00 hacia 4 doz. 2 9 00 Mit K COMPOUND Hebe, Tall, 4 doz, . 4 50 Hebe. Baby. 8 do. __ 4 40 Carolene, Tall, 4 doz.3 80 Cerolene, Baby —__---- 3 50 EVAPORATED MILK Quaker, Tall. 4 doz... 4 75 Quaker, Baby, 8 doz. 4 65 Quaker, Gallon, % doz. 4 65 Carnation, Tall, 4 doz. 5 10 Carnation, Baby, 8 dz. 5 00 Oatman’s Dundee, Tall 5 10 Oatman’s D'dee, Baby 5 00 Every. Day, Tall ___. 80 Every Day. Baby ... 4 70 Pet, Tal 2 5 10 Pet, Baby, 8 oz... 5 00 Borden's Tau o 5 10 Borden's Baby —.._.. 5 00 CIGARS G. J. Jonhnson’s Brand G. J. Johnson Cigar, 0G Worden Grocer Co, Brands Alredalg 35 00 Havana Sweets --.. 35 00 Hemeter Champion -. 37 50 Canadian Club ---_-- 35 00 Rose O Cuba, Slims 37 50 igttie Tom 37 60 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Webster Cadillac _._. 75 00 Webster Astor Foil_. 75 00 Webster Knickbocker 95 00 Webster Albany Foil 95 00 Bering Apollos -... 95 00 Bering Palmitas —. 115 00 Bering Diplomatica 115 00 Bering Delioses ___. 120 00 Bering Favorita .... 135 00 Bering Albas -...... 150 00 CONFECTIONERY Stick Candy — Standard ......... Pure Sugar Sticks 600s 4 z Big Stick, 20 lb. case 18 Mixed Candy Kindergarten -_____ __ one center -14 a oO oo an French Creams ____---. 16 Paris Creams ......_...... 17 cones li Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 76 Choc Marshmallow Dp 1 70 Milk Chocolate A A : > Nibble Sticks - _-_--__ Chocolate Nut Rolls — 1 88 Magnolia Choe -.... -— 1 26 Bon Ton Choc, ... 1 60 Gum Drops —_ Anse CC Champion Gums -...- — ie Challenge Gums -.... i Bevorte 19 Superior, Boxes ___.--.. 23 Lozenges Pails A. A. Pep. Lozenges 16 A. A. Pink Lozenges 16 A. A. Choc. Lozenges 16 Motto Hearts -_------ 19 Malted Milk Lozenges 21 Hard Goods Pails Lemon Drops --.----.- 18 O. F. Horehound dps. .. 18 Anise Squares 18 Peanut Squares -_------ 17 Horehound Tablets __-. 18 Cough Drops Bxs retams 1 36 Smith Bros, 1 60 Package Goods Creamery Marshmallows 4 oz. pkg.. 128, cart. 4 oz. pke.. 48s. case 3 40 Specialities Pineapple Fudge --.---- 23 Italian Bon Rons -..-- 17 3anquet Cream Mints_ 25 Silver Kine M.Mallows 1 25 Handy Packages, 12-10c 80 Bar Goods Mich. Sugar Ca., 24, 5c 76 Pal O Mine, 24, 5c --.. 76 Malty Milkies, 24, fe _. 765 Lemon Rolls 15 tt 6 75 Sees 75 Tru tov. 4 be No-Nut, 24, 5e COUPON BOOKS 50 Economic grade 3 60 100 Economic grade 4 ov 50@ Economic grade 20 vu 1000 Keonomic grade 37 60 Where 1,000) bOOKS are ordered at a time, spectal- ly printed front cover Is furnished without charge. CREAM OF TARTAR 6 ib. Dexes -o. 43 DRIED FRUITS Appies NY. Fey., 50 Ib. box 15% N. Y. Fey., 14 oz. pkg. 16 Apricots ive porated, Choice 23 IEvacorated, Faney — as Ewa sorate?, Slabs —.._ 18 Citron 1) ib, Dox. J. 4u Currants Jackages, 14° oz. __..._ 20 Greek, Bulk, 1p. ._... 20 Oates Dromedary, 36s .._.-_ 6 7d Peaches Byan. Cneice Goo 13 Evap. Ex. Fancy, P.P. 16 Peel Lemon, American ----- 30 Orange, American —_..- 3U Raisins Seeded, bulk —....___ 07 Thompson's s‘dles bik vu}, Thompson's seedless, 15 oz. ie se O81 Seeded, 15 oz. _ 081% California Prunes 60@70, 25 lb. boxes_.@09 50@60, 25 lb. buxes--Wwlu 40w50, 25 lb. boxes__@11!% 30@40, 25 lb. boxes__@12}2 20@30, 25 lb. boxes--@16 18@24, 25 lb. boxes__@17 Hominy Pearl, 100 lb. sacks — 3 60 Macaron! Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 2 60 Bulk Goods Hinow, 20 to. ...-- Te Egg Noodle, 10 lbs. -. 14 Pear! Barley ey aged CEE Gok 25 HC ap es gab ESS 7 Ov ste orm ......... & 00 Sage Bast india -...--.--.---- 10 Tapioca Pearl, 100 Ib. sacks -- 09 Minute, 8 oz.. 3 doz. 4 05 Dromedary Instant _ 280 FLAVORING EXTRACTS JENNINGS’ PURE FLAVORING EXTRACT Vanilla and Lemon PRY a > ice Ti Same Pr | treet a of. .. 1 25 Pe Mam 61% oz. __ 1 80 2% oz. .. 3 OL 3% oz. -- 4 20 2 OZ. .. 2 To 4 oz. . 5 OU 8 oz. _. 9 00 16 OZ. —_ _& Ou 3% 02 Amersealed At It 56 Years. Jiffy Puneh 3 doz. Carton -...-._. 3 26 Assorted flavors. FLOUR Vv. C. Milling Co. Brands Aly Waite 2.2) 8 gu Harvest Queen -_---. 7 50 Yes Ma’am Graham, 50s FRUIT CANS F. O. B. Grand Rapids Mason Half pint. _............ a 1 OO One pint —.-.. oes A ae One quart ... _._... 8 16 Half gallon ---.---. 12 16 ideal Glass Top. Hall pint... 6. Gne pint 2... 9 30 One quart ---..----- 11 «+14 Half gallon __..-.-... 15 40 a ao cit ARISE: se <= ipsa tin esate meyaine ac ice Dares November 21, 1928 MICHIGAN TRADESMAN 29 GELATINE PEANUT BUTTER Loin, med aaa ane a. aie i 1s WASHING POWDERS TABLE SAUCES Butts : ok 19 54 Stove Enamel, dz. ; Lea & Perrin, large_. 6 00 Jell-O, 3 @en 2 2 85 Shoulders : 16 Vulcanol, No. 5, doz. 95 _ _— get S = : a Lea & Perrin, small__ 3 35 Minute, 3 doz, -___---- 4 05 Spareribs, iG Vulcanol, No. 10, doz. 135 Brio : 1 ge Gopper 1 60 vtymouth, White ---- 1 55 Meck bones ve, per dow. .... © Gitnatna 6 don sm fev Mint. 2 40 Quaker, 3 doz. -_------ 4 40 Tr mmings : M4 Grandma, 100, 5c _... 3.70 Tobasco, 2 oz. -_------ 4 25 SALT Grandma, 24 Large __ 3 70 ay ee 9 02., doz, 3 A- eco acters eae ‘ JELLY AND PRESERVES no ole Colonial, 24, 2 Ib *% Gis vel is tans 3 30 "sm 5 » 24, . -+-- Gold Dust, 12 Large 320 A-1 small -_---------- 3 15 " Barreled Pork , ; S 2 , a ‘ 4 Pure, 30 Ib. pails -..-3 30 Clear Back _. 25 00@28 00 one _ a ge : 2 Golden Rod, 24 __---- 425 Caper, 2 0%. ---------- 3 & ‘mitation, 30 Ib. pails 1 75 s Clear26 00@29 00 Olonial, lodized, 00 La France Laun., 4 dz. 3 60 Pure, 6 oz., Asst., doz. 95 , Short Cut Clear Med. No. 1 Bbls. ---_ 2 85 Old Dutch Clean. 4 dz 3 40 TEA buckeye, Ld oZ., doz. 2 00 _ by oe eo Med. No. 1, 100 lb. bk. 95 Octagon, 96s - 3 $0 Bel Car-Mo Brand D S Bellies .. 18-20@18-19 Farmer Siec, 70 & 88 Rinna 4s USS Japan 1h Tins packers Moat, 50 Ib 687 Rinso, 346 5 i JELLY GLASSES 8 oz, 2 do. in case. oo a ee ee fer ieee BU No More, 100, 10 " Gao ee on, per 48, 36 15 Ib. pails ------------ a0 ib. tuba .aavanee @ pace a2 oe 0%. ----------------- 385 Fancy ---_---------- 54@59 25 Ib. pails ------------ 50 lb. tubs _..-advance % Block. rr oo ‘ a Rub No More, 20 Lg. 4 00 <— cae oe Pe OLEOMAHGARINE PETROLEUM PRODUCTS. 20 |b. pails ----advance % Baker Salt, 280 Ib. bbl. 4.10 SPotless Cleanser, 48, ee sita| eed measles From Tank W * a. eae aur eres " St ee cant 7. ian ; : Choi — s agon. o Ib, pauls ---~ 35, 4 lb., per bale -__. 2 69 an ush, OZ. .. Cee ee -. 40 Van Westenbrugge Brands Red Crown Gasoline _. 11 3 Ib. pails ----advance 1 50, 3 Ib, er hala. @ ak «6Sapollo, % doz. 16 Bancy 2 @ Carload Disributor Red Crown Ethyl ------ 14 Compound tierces —--- 13 , 28 Ib. bags, Table __ 42 Soapine, 100, 12 oz. —~ 6 40 — Solite Gasoline -.._____ 14. Compound, tubs -.---- 18% Old Hickcory, Smoked, Snowboy, 100, 10 oz. 400 ,,., Ceylon , a. ae at 450 Snowboy, 24 Large 4.89 - (ehoe. medium ——-. — “ r rrels peedee, OZ. ------ English Breakfast aw ne ° | O Perfection Kerosine __ 13.6 —_ Soon a a deh 50 >> aap ee mies Congou, Medtum ~_ a i 7 VOY 2s — Fyandotte, 48 _____ So! Se ee es at 21 — 2 cao Ces Wee Doge - SER CAKES OR HARDEN Congou, Fancy __._ 42@43 Veal Best Foods ISO-VIS MOTOR OILS~ Tongue, Jellied ------ 35 SPICES nied Oolong . In iron Barrels Headcheese ---------- 18 Wikicla ‘Gotan Gu ---+---------- — 2 Nucoa, 1 Ib. —--------- $ : oe... 77. oo Nucoa. 2 and 5 lb. ne Medi 2 Le Smoked Meats Allspice, Jamaica ___. @25 Le See eee “ Meaty 77.1 Hams, Cer: fa 10 os a psa eee oa TWINE Ex. Heavy __.___ 77.1 Hams, Cert., Skimne assia, Canton -_-._. 2 Witsen & Coe Grande = ey) . 16-18 lb @ 27 Cassia, 5c pkg., doz. @40 Cott Oleo Ham, dried beef Ginger, African ..._. @19 Caer aon = ns 4 S a let ere agg on Ginger, Cochin -___. @25 Wool, 6 ply - 0 ee er 18 California Hams -- @17% Papo Penang ee 460 eS Se Nut -------------- --<- Picnic Boiled Mixea, Ne. F ... @32 ee 19 Hams 20) @a5 Mixed. 5c pkgs., doz. @45 vi Special Roll ----- Baied Hams... ss @ Nutmegs, 70@90 _____ @59 Cider, 40 a Minced Hams — -— @21 Nutmegs, 105-1 10 __ @59 White Wine, 80 srain__ rH MATCHES Light --___________ 65.1 peicon 4/6 Cert. -- 24 @32 Per case, 24, 2 Ibs. .. 340 Pepper, Black ------ @4€ White Wine grain__ 25 , BACGIUM 65.1 Five case lots -.-.-. 2 30 Brae ne, 40 grain. 19 Swan, 144 ------------ 4 fy es ~------------- - Beef luuized, 24, 2 Ibs, __-- 3 40 ae ae ee ee ee ee 65.1 poneless, rump 28 00@38 00 ure Ground in Bulk WICKING Searchlight, 144 box-. 5 00 Extra heavy ---------- 65.1 Rump, new _. 29 00@32 00 gia be a ae Ouio Bed Label, 1440x420 Polarine “P" 65.1 fe. oes Oe bom Uhio Blue Tip, 144 box 500 Transmission Oil __-_ 65.1 Liver : Cloves, Zanzibar ---. @46 No 1, per gross ____ 1 26 Ohio Blue Tip. 720-lc 4 9v Finol, 4 oz. cans, doz. 1 60 Beef -----.-------------- 20 Cassia. Canton -____- @23 No. 2, per gross -_.. 1 50 istie Seat Wee lo 485 finol, 8 oz. cans, doz. 2 25 Calf -----,-------------- bs ia Corkin ----- O32 he .S ao oo 2 = +P oiiable, 14k 2222 4 09 Pavowax 100 tb = 93 Pork = 0606 OSS Seal ‘ z cS Olls, per doz. 90 a 144 535 Patowax. 40,1 ib O65 Mace, Penang ______ 1 39 tochester, No. 2, doz. 60 a = RICE : Pepper, Black | | @55 Rochester, No. 3, doz. 2 00 *| Free with Ten Parowax, 20, 1 Ib. 9.7 Fancy Blue Ros 05% Nutn @59 Rayo, per edo 6 . fancy slue Kose 2 q NCGS @5¢ ayo, Ea 7 Baney Head 2. Or Pepper, White _.___. @80 Pepper, Cayenne ____ @37 Safety Matches Paprika, Spanish ____ @45 WOODENWARE Quaker, 5 gro, case_- 4 50 ROLLED OATS Baskets Silver Flake, 12 New aoe Seasoning Bushels, narrow band rocesS —----~------ Q : ' MOLASSES Quaker, 18 Regular -- 1 80 CMA hide, Me $4 Bolas ee Quaker, 12s Family -- 2 70 Celery Salt, 3 oz. 95 sacd bi ’ Molasses in Cans Mothers, 12s, China. 3 80 eta . ££ von aon Mae 90 Dove, 36, 3 Ib. Wh. L. 5 6v Nedrow, 12s, China -- 3 x Onion Salt .........1385 Market. single handle. 96 ¢ b Wh. L. 6 20 Sacks, 90 1b. Jute -- 4 90 Garte 22 1 35 Market, extra a 1 60 —_* 7 : tie " 4 30 RUSKS ae a o $0 Sount nee 2 8 50 oe, ee ee ee 6 chen Bouquet _-__ 460 Splint. medium _._.. 7 50 Dove, 24, 2% lb. Biack 3 90 Semdac, 12 pt. cans 2_75 Dutch Libel Naga Co. ie , - oa aot Lc ee 2@ «6Splint, emall 6 z oe : O Lec, per case —-_-—— io rjoram, Gf a ee ee Dove, 6 10 Ib. Blue L. 4 45 Semdac, 12 qt. cans 4-65 .,. rolls, per case ---- 4 25 Rapid Running 175 Savory, 1 oz a Churns Faimetto, 24, 2% Ib. 56 76 18 rolls, per case ---- 2 2b Thyme, 1 oz. _........ 99 Barrel, & gal., each __ 2 40 PICKLES Baa ea er ae 6 es 2 car Ss, € -- Oo al., per on NUTS—Whole Medium Sour 18 cartons, per case -- 2 55 Twenty Mule Team ’ _ . Almonds, Tarragona__ 25 5 gallon, 400 count -. 4 76 36 cartons, per case _. 5 00 bi ie Ib. pectnece ae : 2 10 at ent +a Brazil, New --------- 24 Fog oe RAOS Eee co 2 STARCH oe ef Ta Fancy Mixed _.------ 25 Sweet Small Sa ee roe a ae Gana ae Filberts, Sicily ------ 22 wa ie 04 59 Atm and Hammer -- 3 75 Corn 4 at. Galvanized ___- ; a soe y, 16 Gallon, 2250 --_--- 24 50 SOAP 12 qt. Flaring Gal. Ir. 6 00 Peanuts, Vir. Roasted 11% = Gallon. 750 9 7D SAL SODA Kingsfurd, 40 lbs 11% =6.10 qt. Tin Dairy 4 00 Pome. em. Oe Ne OO srariuiated. fits, 196 Am Wamlly, 106 tex € 30 Govuersa bags 4 66 oon Pecans, & star .--__-- 22 . bout Granulated, 60 tbs. cs. 1 60 Crystal White, 100 -_ 410 Argo, 48 ASG pkgs. 3 60 Traps Pecans, Jumbo ------ 40 Dil Fickies _ Granulated, 36 2% Ib. Export. 100 box ____- 385 Gecam 48-1 "4.89 Mouse, Wood, 4 holes. 60 Pecans, Mammoth -- 50 * Gal, 40 to Tin, doz. -- 9 29 npackapes =. _ 240 Bie Jack, 60s 4 75 Quaker O14 0 7% Mouse, wood, 6 holes. 70 Walnuts, Cal. ---. 30@35 No 236 Vins (2. 225 Fels Naptha, 100 box 5 50 ee ee : Mouse, tin, & holes __ 65 iia 07 ee coD FISH Flake White, 10 box 4 05 an Rat, wood 9. 1 00 Middies _____._______- Grdma White Na. 10s 3 75 ss Rat, sprime@ _......_ 1 00 ae : a wed aes a be sag Y% |b. Pure = 19% dup tose, 0G tox. 79% any 45. 1 Ib pee. 36q |06(MOUlS. SoFing 30 alte eanuts Cop, 3 doz. in bx. OZ, ~~~ -~--------- | Batey, 100 box —_._ 4 00 i 4S 68 ln aks 8 Es : 1 Wood boxes, Pure -.— 80% Palm Olive, 144 box 11 00 pha Ae — pase " a3 Fare Tubs el Fancy, No. i .-_-_____ 4 PLAYING CARDS Whole Cad TEA Wave 100 bo 46 Stee Ch Bes ae zarge Galvanized -___ 8 75 oC . Octagon, 130 ie oe Som. 48, ls -. 11% Medium Galvanized __ 7 50 Battle Axe, per doz. 2 65 HERRING a ~ Hlastic, 64 pkgs. ---_ 5 35 Small Galvanized ____ 6 50 Shelled Bicycle £0 Fummo, 100 hox —-- 4&5 ‘Tiger. 43-1 330 aa Holland Herring Sweetheart, 100 box _ 570 -figer, 50 Ibs. ____..-_ 06 Washboards Aimands (2. 70 Mixed, Keys -------- 00 Grandpa Tar, 50 sm. 2 10 : io Banner, Globe .__---_ 6 60 Peanuts, Spanish, POTASH Mixed, half bbls. -- 900 Grandpa Tar, 50 Ige. 3 50 Brass, single —_____ 6 25 125 lb. bags ------- 12, Babbitt’s, 2 doz. --__ 2 75 Mixed, bbls. —------- 6 00 Quaker Hardwater Glass, single _______-- 6 00 Filberts 32 Milkers, Kegs ------- 110 Cocoa, 72s, box __-. 2 85 CORN SYRUP Double Peaslias _ 3 50 : er ee Milkers, nalf bbls. _- 10 00 fairbank Tar, 100 bx 4 00 Single Peerless _____- 7 BO Pecans Salted -------- 80 FRESH MEATS Milkers, bbls. ------ 18 00 ‘Trilby Soap, 100, 10¢ 7 25 Corn Northern Queen _____ 5 50 eee K K K K, Norway -- 19 50 Williams Barber Bar, 9s 50 ,, we acy Universal." 7 25 Beef 8 lb. pails ----------- } {°. Williams Mug, per doz. 48 fee oe oe a3 . -------- . ; 5 Cut Lunch _.____..._- , 3 Se ' : Ce : é 6 : 5 Hesium noms —-—--- 1FFendiom, por dom. -- 185 "0 com canon, $4.00 par ense Gallons, % dos. —- 1 29 Fieinchyaan, per dom, 20 30 THANKSGIVING DAY. Lest We Forget Its Deeper Higher Meaning. Calling attention to the peace and plenty and prosperity with which as a have President some weeks ago issued the Nation we been blessed, our usual proclamation for the last Thurs- day in November. The stores will close, the factories will shut down, the schools will take at least a one-day vacation. As this issue of the Trades- man goes to press, the country is on the eve of the celebration of one of our great National holidays. For what is this cessation from cus- tomary activities? What does it all mean? Feasting in cottages and in mansions throughout the land, renewal of the ties of blood and of close friendship, and in some places where weather and other conditions permit, amusements, sports, races and the like, for which the period of leisure offers favorable opportunity. Does it signify anything more than an extra good dinner, enjoyable family reunions, and such diversions as those The reply is that it has the spiritual significance from which mentioned? it took its origin—it is a time set apart for the giving of thanks for blessings received. The churches will hold ser- There will be thanksgiving and praise in the hearts of thousands of vices. persons in the privacy of their own homes. The observant moralist may press this last enquiry further and ask, “Stating matters frankly and candidly, does the religious meaning of Thanks- giving Day have as strong a hold on the generality of people as it had in the early times of our country’s his- tory, or as it had fifty or even twenty- five years ago?” 3efore we make answer to this last. the writer would like to bring in two ideas, which were recently heard ex- pressed, both of which have a bearing on the matter under consideration. One is that gratitude is not a dead virtue just because there is less spoken formerly, of acknowledgment than good things received. The proponent of this thought holds that the sharing of plenty with want is the practical, present day method of rendering thanks, and that in the outpouring of generosity to the unfortunate at Thanksgiving time, and even more in the aid and comfort that are extended steadily and continuously at all sea- sons of the year to the deserving poor, there is the that many are sincerely grateful for having received abundantly. The family reunion, usually regarded mainly as a strongest evidence other idea is that the social function, is, at its best, almost Kin from far and near gather at the dwelling of a sacramental rite as well. some Sons and daughters who have gone out from the old home return to it. If host and hostess are of reverential spirit, there is a hallowing influence felt by everv- one of the assembled guests. common relative. There may be nothing of ceremonial more than the asking of a blessing at the MICHIGAN TRADESMAN table, if such is the custom of the house, and perhaps the reading of a thanksgiving psalm, but all that per- tains to the bountiful meal, the delightful chat and friendly visiting that follow the renewal of old occasion—the ties and the revival of precious mem- ories—these are in their way sacred and confer upon each soul who is pres- ent their lasting benediction. There is no one who is not made nobler and braver and stronger by attending such a gathering. Both of these thoughts are worthy of further study, the one indicating that human nature often is better than we give it credit for being, the other that Thanksgiving Day still holds much of priceless value. Now as to the moralist’s question. Although re- luctant to do so, perhaps for truth’s sake we must admit that the propor- tion seems to be increasing of those Day “eats” to whom Thanksgiving means little than good and a good time, the latter not always of But the admis- sion should be made not in despair but more the highest character. in hopefulness. No one can give a single reason that will account for many deplorable ten- dencies that now exist. They are due to a combination of causes, one of the chief of which is doubtless the wide unsettling of religious belief that has taken place in recent years. May we not trust that the next swing of the pendulum may be toward a greater stability of faith? And row what can we as individuals do in order to celebrate Thanksgiving more worthily, and so be able to re- ceive its deeper lessons? For those whose duties permit, it is an excellent thing to attend a church service, or at least to listen to a ser- mon over the radio, giving careful at- tention to the words some earnest minister will try to press home to us. 3ut whether we attend church or not, and whether or not we are pro- fessing Christians; whatever our creed or even if we do not have any definite creed: without stopping to settle all the doubts and difficulties of our own religious problem, this is suggested: If we have allowed the good old practice of counting our blessings to fall into the discard, ought we not and can we not, before the Thanksgiving season is over, take a quiet hour or more with our own thoughts, and con- sider soberly and earnestly the good and wholesome and_ pleasant and profitable things that have come to us, and do it with sincere and heartfelt gratitude? And having called to mind our many blessings, it would be well if we take up at least a few of the main ones and ask ourselves frankly how we have re- acted to-this or that beneficent gift. health has have we shown sympathy for the sick and the suffering? If an outstanding success has come to us, as great wealth or power, have we been thoughtful of If abounding been ours, those who were needy or in sorrow? Or have we become hard and arrogant, attributing our good fortune wholly to our own initiative and energy, deceiv- ing ourselves with the thought that all others could be in just as good cir- cumstances if only they had made an equal effort? If we have had happy homes and many friends, have we been appreci- ative of the good people who walk the way of life with us? If in youth we were trained to noble ideals, have we held to high standards of thought and conduct? Living in a country that seems to have been blessed above all the nations of the earth, have we been grateful citizens? Have we taken the trouble to keep ourselves informed on public questions? Have we voted intelligent- ly and with a clear conscience, or as “stand ourselves selfish interest or a desire to in,” may have dictated? If we have not had all we wanted in the way of possessions, or just what we wanted, what then? Have we acted like spoiled children? Have we sulked and made ourselves miserable? Have we turned sour? Have we been en- Or have we accepted our lot cheerfully, not forgetting the many precious things that have been ours, and taking heart from the example of plucky souls who carry on cheerfully difficulties and greater than our own? Do we remember that the half sometimes is better than the whole, and that the measure of pros- perity that compels frugality and self- restraint, may be more wholesome in its effects than a lavish profusion? Ella M. Rogers. —_22>___ Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Nov. 15—In the matter of Benamin F. St. John, formerly doing business as Crystal Dry Cleaners & Dyers and as Central Dry Cleaners & Dyers, Bankrupt No. 3571. The first meeting has been called to be held Nov. 27. In the matter of Walter Kowalezyk, Bankrupt No. 3578. The funds have been received and the first meeting of cred- itors has been caled for Nov. 27. In the matter of Earl G. Reed, Bank- rupt No. 3570. The funds have been re- vious? under losses ceived and the first meeting has been called to be held Nov. 26. In the matter of Frank Johnson, Bank- rupt No. 3574. The funds have been re- ceived and the first meet ng called for Nov. 27. In the matter of Ira & Noel Scheiren, partners, Bankrupt No. 3580. The funds have been received and the first meeting called for Nov. 27. In the matter of David Cooper, Bank- rupt No. 3576. The funds have been re- ceived and the first meeting has been called for Nov. 26. In the matter of Frank Plant, Bankrupt No. 3524. The funds have been received and the first meeting has been called for Nov. <6. In the matter of Lafayette P. Deal, Bankrupt No. 3530. The funds have been received and the first meeting has been called for Nov. 26. In the matter of Harold A. Jones. Bankrupt No. 3581. The funds have been received and the first meeting has been called for Nov. 26. In the matter of T. S. Sebring, trading as Sebring Tire & Battery Shop, Bank- rupt No. 3351, the attorneys for petition- ing creditors have reported no assets and an order no trustee has been entered and the case closed and returned to the district court, as a case without assets In the matter of Roy M. Amos, Bank- rupt No. 3228, the trustee has filed his final report and account, and a_ final meeting of creditors was held Oct. 23. The trustee was present and represented by attorneys Jackson, Fitzgerald & Dalm. Creditors were present by Fred G. Stan- ley. Claims were proved and allowed. The bils for admin stration expenses were approved. The trustee’s final report and account was approved and allowed. An order was made for the payment of ex- penses of administration and for the declaration and payment of a first and final dividend to creditors of 5 84 per cent. Creditors voted funds to oppose the dis- charge. The final meeting then adjourned without date, and the case will be closed ani returned to the distr-ct court, in due course. In the matter of Kalkaska Produce Co.. a corporation, Bankrupt No. 3584. We have to-day received the adjudication November 21, 1928 and reference. The matter has been re- ferred to Charles B. Blair as reteree in bankruptcy. This is an involuntary case and the schedules have been ordered filed, upon receipt of same, the list of creditors as well as the list of assets will be made herein. Nov. 15. On this day was held the first meeting of creditors in the matter of Albert B. Lewis, Bankrupt No. 3564. The bankrupt was present in person and represented by attorney W. B. Perkins, Jr. Creditors were present in person. No elaims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has been closed and returned to the d strict court, as a case without assets. In the matter of Anway-Peerless Furni- ture Co., Bankrupt No. 3290, the trustee has filed his final report and account, and a final meeting of creditors was held Oct. 23. The bankruvt was not present or represented. The trustes was present in person, and represeited by Fred G. Stanley, attorney. S. H. Wattles, attor- ney was present for certain parties. Calims were allowed The trustee’s final report and account was approved and allowed An order was made for the payment of expenses of administration and for the payment of tax claims and a first and final dividend to creditors of 3.1 per cent. No objections were made to the disecnarge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and re- turned to the district court in due course. Nov. 15. On this:day was held the first meetine of creditors in the matter of Milarch ‘re & Battery Co., formerly Milarch-Olsen Tire Store. Arthur J. Mi- larch and Arnold Milarch, copartners, Bankrupt No. 3575. Tne bankrupt Arthur J. Milarch was prezent in person. The bankrupts were presented by attorney A. HH, Leman. Creditors were repre- sented by Belcher & Hamlin, attorneys and G. R. Credit Men’s Association anl Fred G. Timmer. Claims were proved and allowed. The bankru»vt present was sworn and examined, before a reporter. William Bolton was elected trustee, and his bond placed at $500. The first meet- ing then adjourned without date. In the matter of Samuel P. Berns, Bankrupt No. 3165. the adjourned first meeting was held Nov. 16 The bank- rupt was not present owing to _ iliness. Mrs. Berns was present in person. The bankrupt and Mrs’ Berns were repre sented by &ttorneys Knappen, Uhl & Bryant. Mrs. Berns was sworn and ex- amined without a_ revorter. The ad- journed first meeting then adjourned without date anl the case ias been closed and returned to the district court as a case without assets. In the matter of Joshua I. Elenbaas, Bankrupt No. 3326. the trustee has file 1 its return showing that there are no assets in the estate, and the case has been closed and returned to the district court as a cace without assets. Nov. 19. On this day was heid. the first meetinz of creditors in the matter of Loris HE Bankrupt No. 2572. The bankrupt was present in person and represented by attorney F. Bpuke. Creditors were present in person anl represented by attorney Charles H. Lillie One claim was proved and allowed. The bankrupt was sworn and exam ned with- out a report r. No trustee was appointed. The first meetin: tien adjournel with- out date, and the case has been closed and returned to t..e district court as a no-asset case. On this day also was held the first meeting of creditors in the matter of Nick Koning, Bankrupt No. 3583. The bankrupt was present in person and r resented by attorneys Hilding, Hilding ¢: Tubbs. No creditors were present or represented. No claims were proved an l allowed. No trustee was appointed. The bankrupt was sworn and examined with- out a reporter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. Nov. 15. We have to-day received the schedules, reierence and adjudicat’on in the matter of Gerrit Van Lengen, Bank- rupt No. 3589. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a residen of Grand Rapids, and his oecuvation is that of a laborer. The schedules show assets of $875 of which $250 is claimed as exempt. with liab lities of $1.652.50. The court has written for funds and upon receipt of same the first meeting of creditors will be called, note of whic will be made herein. The list of creditors of said bankrupt is as follows: Goss, Young & Chaffee Grand Rapids __$140.09 DeKorne Furn, Co, Grand Rap'ds 250.00 Commonwealth Loan Co., G. R. 300.09 Blodgett Hospital, Grand Rapids 8.00 Beatrice Witzel Grand Ranids 33 00 Liberal Credit Clothing Co., G. R. 35.00 Costlows, Grand Rapids i 3.50 srownings, Inc., Grand Rapids __ 10.00 Prange’s Credit Dept. Store, G. R. 75.00 Wurzburg’s Dry Goods. Grand R. 9.09 Herpolsheimers, Grand Rapids ____ 100 00 Paul Steketee & oSns. Grand Rap. 35.00 Douma & Sons, Grand Rapids i Og Perkins & Water, Grand Rapids _ 20.f9 Fred F. Timmer, Grand Rapids 24.00 L. Kleiman & Son. Grand Ranvids 50.00 Wm. H. Veenboer, Grand Rapids_. 250.00 November 21, 1928 MICHIGAN TRADESMAN 31 Wm. lL. Bettison, Grand Rapids —-_ 5.00 F. F. Hardy, Grand Rapids ------ 15.00 Dr. Holmes, Grand Ranids --___- 3.00 St. Mary’s Hospital, Grand Rapids 100.00 Nov. 15. We have to-day received the schedules, reference and adjudication in the matter of William O. Smith, Bank- rupt No. 3590. The matter has been re- ferred to Charles B. Blair as erferee in bankruptcy. The bankrupt is a resident of Grand Rapids, and his occupation is that of a restaurateur. The schedules show assets of $240.60 with liabilities of $2,028.11. The court has written for funds and upon receipt of same the first meeting of creditors will be called, note of which will be made herein. The list of creditors of said bankrupt is as _ fol- lows: : Harris Sample Furn. Co., Grand R. 120.35 Heyman Furn. Co.. Grand Rapids 64.05 Grinnell Bros., Grand Rapids —__. 45.00 General Motors Acceptance Corp,. Grand Rapids — 2.2 _ 80.00 Woodhouse Co., Grand Rapids —_-~ 165.02 G. B. Anderson Publishing Co., Grand Rapids _-_- ie os 36.00 Folger Bottling Works, “Grand Rap. 34.3 Coffee Rranch, Grand Rapids Kelly Ice Cream Co., Grand Ri: upids 134.07 Van Eerden Co., Grand Rapids —. 30.41 Coca Cola Bottling Co., Grand R. 14 W. P. Wagner, Grand Rap.ds —. 12.15 VandenBerge Cigar Co., Grand R. 8 14 Van Blatz Brewing Co., Grand R. 3 30 Ferris Coffee & Nut Co., Grand R. 1963 3ayuk Cigars, Grand Rapids __.--- 19.85 P. D. Monrhardt, Grand Rapids —_~ 164.69 Gas Light Co., Grand Rapids ~-- 30.90 Consumers Ice Co., Grand R: upids 29.70 Consumers Power Co., Grand Rapids 46.46 E. B. Gallagher & Co., Grand R. 11.01 Burr J. and Myra Thompson, G. R. 900 00 Nov. 14. We have to-day received the schedules, reference and adjudication in the matter of Louis E. Dean, Bankrupt No. 3591. The matter has been referred to Charles B. Blar as referee in bank- ruptey. The bankrupt is a resident of so Rapids, and his occupation is that of laborer. The schedules show asseis of ioe with liabilities of $1,230.75. The court has written for funds and upon receipt of same, the first meeting of ereditors will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: Charles F. Hext. Grand Rapids $108.75 Paul Zehinski, Grand Rapids __-- 497.00 A. J. Mahoile. Grand Rapids ___~ 200.00 Cc. C. Smith, Cedar Springs ___-__ 400.00 A, ©. Barr Shepierd 25.00 Nov. 15. We have to-day received | the schedules, reference and adjudication in the matter of Charles L. Cook, Bankrun: No. 3592. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Grand Rapids. and his occupation is that of a laborer. The schedules show assets of $200 of which the full interest is claim- ed as exempt, with liabilities of $1,306.14. The court has written for funds and up- on receipt of same, the first meeting of creditors will be called, note of which will be made herein. The list of cred- itors of said bankrupt is as follows: Liberal Clothing Co., Grand Rapids - 3.45 Peter Stilsonberg, Grand Rapids__ 20.00 Heizen & Heizen, Grand Rapids 83 25 Richards Motor Co., Grand Rapids 3.00 Fires de_ Industries. Adrian 2... 60.00 Dr. Wedgewood, Grandville __-_.___-__ 75.00 Dr. Hirschberg, Galewood _____.._. 6.00 Wyoming eps yr & Fuel Co., Wyoming Park __- Lo ee 2h 00 P. Van Dyke & Son, Wyoming P. 45.00 M. A. McDonald, Grand Rapids —~ 145.00 Beverly Meat Market, Grand Rap. 8.00 Vanderwal & DePint, Grand Rapids — 6.64 B. Zroff, Grand nee os 4.95 Personal Finance Co., Grand Rap. 147.00 Wm. Tasma & Sons, Grand Rapids 10 25 Herman Vandenberg, Grand Rapids 8.00 National Dis. Corn... Grand Rap‘ds 250 00 White Sewing Machine, Grand R. 115.00 Galewood Wyoming State Bank, Gaelewoog) 108.00 Nov. 15. We have to-day received the schedules. reference and adjudication in the matter of John Baker, Bankrupt No. 3593. The matter has been referred to Charles B. Blair as referee in bank- ruptcy. The bankrupt is a resident of Grand Rapids, and hs occupation is that of a brick layer. The schedules show assets of $500 of which $250 is claimed as exempt, with liabilities of $1,101.50. The court has written for funds and upon receipt of same the first meeting of ereditors will be called, note of which will be made herein. The list of creditors of said bankruvt is as follows: Midwest Commercial Credit Co., Grand Rapids __- Di $65.00 Dan Bloom, Rock V ‘alle Ly. ia. | 6 EEO0 Fopee Store, Rock Valley --__-_.__ 80.00 Dr. Kessier, Rock Valley —...._._ 14.00 Peter Klien, Rock Valley __ : 2.50 Roek Valley Lumber Co, Rock V. 85.00 Rock Valley Garage, Rock Valely 88.00 Fred Smith. Rock Valley —__.-_-_- 24.00 A. F. Schemmer, Rock V alley i eo John Ver Wey, Rock Valley ___. 311.50 Jessie Ver Wey, Rock Valley ___. 64.00 Bert Ver Wey, Rock Valley _____. 11.50 Anna Ver Wey, Rock Valley _.._.._ 11.50 Henry Ver Wey. Rock Valley -- 11.50 -aul Smith, Doon. Iowa nit : 45.00 i. M. Mandge, Lowell _._.________ 160.00 E. DeBoer, Grand Rapids _ 16.06 Nov. 16. We have to-day 1 ceived the schedules, reference and adjudication in the matter of Peter Stawarz, Bankrupt No. 3594. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Grand Rapids, and his oceupation is that of a baker. The schedules show assets of $1,544.66 of which $490 is claimed as exempt, with liabilities of $2,371.23. The first meeting will be called promptly and note of same made herein. The list of creditors of said bankrupt is as follows: City of Grand Rapids .: J $ 25.88 Paul Syrek, Grand Rapids one Polish American Bank, Grand Rap. 350.00 hb. & lL. Jenison Co., Jenison =. 60:75 G. BR. Paper Co., Gr: and Ravids .. 26.30 Pullman Coal Co., Grand Kapids 53.48 EB. Gallagher & Co., Detroit __ 69.96 Kent Storage Co., Grand Rapids. 23.53 Ryskamp Bros., Grand Rapids __ 89.67 Giobe Sales Co., Baltimore, Md... 19.75 Becker Bros. Co., Grand Rapids 719.35 Red Star Yeast Co., Grand Rapids 97.46 Roseberry-Henry Elec. Co., G. R. 1-95 Kiefer’s Garage, Grand Rapids 60.17 Comstock & Grave, Grand Rapids _ 58.30 John Van@g;veen Co., Grand Rap. 101.65 Watson-Higgins Miling Co., G. R. 46.95 Swift & Co.. Grand Rapids __ 79.54 Worden Grocer Co., Grand tanids 14.00 Wolverine Spice Co., Grand Rapids 80.84 Peter D. Mohrhardt, Grand Rapids 5.10 Hekman Biscuit Co., Grand Rapids 31.61 Floriss Hartog, Grand Rapids ____ 350.00 Leo J. O'Riley, Grand Rapids ____ 5.00 Mary Macarski, Grand Ranids ____ 42.00 Nov. 18. We have to-day received the schedules, reference and adjudication in the matter of Leopold Shindorf, Bank- rupt No. 3595. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Easton township, and his occupation as that of farmer. The schedules show assets of $7,278.90 of which $250 is claim- ed as exempt, with liabilities of $6,316.97. The court has written for funds and upon receipt of same, the first meeting of creditors will be called, note of which will be made herein. The list of cred- itors of said bankrupt is as follows: Clayton Rathbun, Ionia Le 2 Cecil Rathbun, Grand Rapids ES Oo Henry Rathbun, lonia 9 7.00 Frank Shindorf, Belding __ ioe 6.00 Alma Tatt, Beldine J 20.00 Chas Criger, Belding _..__ oe 8.00 Nerne @afi. Belding «= 30.00 Martin & Lowrie, Tonia _ = _. 685.00 Virginian Joint Stock Land “Bank, Charleston. W. Va = 3087.46 Elgin W. Condon, Smyrna _ 65.00 D. H. Hammond, Charlotte a 27.00 National Bank of Ionia ow Sel a6 Pins Off Co... Ionia oo Bee toseph Powell, Sr. Ionia _-.. °° 975.00 Geo. Hill, Orleans =.= CO AG at Powell, Ionia = 0 0 ah Oe Mutual mire Ine. Co., Ionia _. | 35.00 M: ££ Stent, Orie ans eee 68 i, C. Hoppouch, Orleans Sao Charles Scheidt, Ionia pe e008 Dr. Wm. Ferguson, Ionia SaaS 4.00 Belding Mercantile Co., Belding__ 6.40 Charles Helmer, Ionia oe bee Martin & Lowrie, fonia ___. 40.70 Nov. 18. We have to-day received the schedules, reference and adjudication in the matter of Albert Sydney Lynn, Bank- rupt No. 3596. The matter has been re- ferred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Muskegon, and his occupation is that of a laborer. The schedules show assets of $900 of which $500 is claimed as ex- empt, with liabilities of $1,090.50. The court has written for funds and upon re- ceipt of same, the first meeting of ecred- itors will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: Personal Finange Co., Muskegon $265.00 J. Bo Olson, Miuiskecan =. —_ 21.00 Colonial Finance Co., Muskegon - _. 62:00 HMackley Hospital, Muskegon _... 138.00 Enwald Bros., Muskgeon ______._ 15.00 Jorgenson Grocery, Muskegon ____ 32.00 Mrs. Rochon. Muskeson _.___ im 2ao.00 Fair Dept. Store, Muskegon 2.50 Tobaison & George, Muskegon Hts. 9.25 Chances Drug Store, Muskegon 3.75 Larson Grocery, Muskegon a 7.00 Dr. A. J. Larson, Muskegon oy 65.00 Fox Jewelry Store, Grand Rapids 35.00 Dr. H. B. Loughery, Muskegon _. 22.00 Budds Jewelry, Muskegon oo. 7.00 Dr. R. A. Risk, Muskegon 4.00 Ai. Wood, Muskeson Fits. _ > 82.00 Dr. A. D’Alcorn, Muskegon _ la Dr. Sol Cohen, Muskegon _ 11.00 Macdonald & Macdonald, Muske eon 35.00 I. Gudelsky & Son, Muskegon _____ 13.00 Home Outfitting Co, Minneapolis 9.00 Nov. 29. On this day was held the first meeting of creditors in the matter of Joseph Stanley Charkowski, Bankrupt No. 3557. The bankrupt was present and represented by attorney Willard J. Mead- er. No creditors were present or repre- sented. No claims were proved and al- lowed. No trustee was apnointed The first meeting adiourned without date, after the examination of the bankrupt, without a reporter, and the case has been closed and returned to the district court as a case without assets. —_—_-2<-___ F. M. Strouse & Son, dealers in hardware and groceries at Stanton, in renewing their subscription say: “We could not very well get along without the Tradesman.” 5.00. Facing Facts on Costs and Other Business Elements. (Continued from page 20) in weighing: that weight be exact— neither more nor less than precisely the pounds and ounces you set out to And that weighing be done in such manner as to promote good will put up. and confidence on the part of the cus- tomer. It is bad practice to over-fill a bag 1 package and then have to take goods out of it until the correct weight 1s attained. A customer looking on al- ways gets nervous under such process. It is excellent practice to underfill the package and then put more goods into it until you arrive at the desired weight. Using an even balance scale, this is accomplished by under-filling and then “feeling” the scale by holding the finger on the scoop to sense how much more is to go in. This can be done rapidly, because practice will make ac- curate checking easy and quick. With the late model fan-dial scales all that is necessary is to keep your mind on the job, so see that the indicator travels where it belongs and no farther. Paul Findlay. AUCTION SALES By order of the United States District Court I shall sell and to the highest bidder the assets of KANT FALL MANUFACTURING COMPANY, Bankrupt Sturgis, Michigan on Tuesday, Uovember 20th, 1928, at 11:00 A. M. Central Standard time, consisting of the entire stock in trade, fixtures, machinery, tools, equipment, office fur- niture, baby carriages. automobile jax, and allied products which is appraised at approximately $12,710. All sales are fer cash and subject to confirmation. ABE DEMBINSKY Court Auctioneer Saginaw. Michigan HON. CHARLES B. BLAIR. Referee in Bankruptcy. DENNIS L. KANE, Trustee, Sturgis, Michigan. —__+->____ By order of the United States District Court I shall sell and to the highest bid- der the assets of DURABILT METAL PRODUCTS COMPANY, Bankrupt Niles, Michigan on Wednesday. November 21st, 1928, at 11:00 A. M. Central Standard time, con- sist ne of machinery, tools, equipment, office furniture and fixtures, factory sup- nlies and sundries, all for the use in a complete wood and metal product manu- facturing business. All sales are for cash and subject to confirmation. ABE DEMBINSKY Court Auctioneer Saginaw, Michigan HON. CHARLES B. BLAIR, Referee in Bankruptcy. 2. ADAMS, Niles, Trustee. —_—_-~o o By order of the United States District Court I shall sell at public auction and to the highest bidder on Thursday, Nov. 23d, 1925 at 2:00 P. M. Central Standard time, the assets of the bankrupt estate of MILARCH TIRE AND BATTERY COMPANY 462 River street, Manistee, Michigan the entire stock in trade and fixtures consisting of tires, tubes, automobile ac- cessories, parts, ete., which is scheduled by the bankrupt in the approximate sum $2,956.00. All sales are for cash and to confirmation. ABE DEMBINSKY Court Auctioneer Saginaw. Michigan HON. CHARLBS B. BLAIR, Referee in Bankruptcy. MAX C. FFTAMLIN, Manistee, Custodian. —_—_~» <->. By order of the United States District Court I shall sell at public auct’on and to the highest bidder on Monday, November "6th, 1928, at 2:00 P. M. Central Standard time, the assets of the bankrupt estate of GEORGE L. PHENEY 515 Lincoln Ave., N. W., Grand Rapids. Mich. the entire stock in trade consisting of plumbing materials, fittings, etc., used in an operation of a plumbing store to- gether with office furniture and trucks, at the inventory amount of $9,299,00, ap- - ec yroximately. All sales are for cash and subject to confirmation. ABE DEMBINSKY Court Auctioneer Saginaw. Michigan HON. CHARLBS B. BLAIR, Referee in Bankruptcy. Cc. C. WOOLRIDGE, Custodian. By order of the United States District Court I shall sell at public auction and to the highest bidder on Monday, Nov. 26th, 1928, at 11:00 A. M. Central Standard time, the assets of the bankrupt estate of ARCHIE W. BAXTER 744 Bagley St., S. E., Grand Rapids, Mich. the entre stock in trade and fixtures consisting of wall paper, paints. decorat- ing supplies, together with tools, equip- ment. office furniture, ete., which are appraised at $2,080.77. All sales are for eash and subject to confirmation. ABE DEMBINSKY Court Auctioneer Saginaw. Michigan HON. CHARLES B. BLAIR, Referee in Bankruptcy. CHESTER C. wooL RIDGE, Custodian. Notice: For furcher information regard- ing these sales enquire of the auctioneer, custodian or trustee. HON. CHARLES B. BLAIR, Referee. Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word fer each subse- quent continuous insertion. [tf set in capital letters, double price. No charge tess than 50 cents. Small display adver- tisements in this department, $4 per inch. Payment with order is required, as amounts are too small to open accounts. For Sale—Growing hardware business in excellent location. No competition. Reason for selling, have other business. Address No. 973, c/o Michigan Trades- man, 973 SHERIFF SALE—The Good Furniture Co., stock of furniture and undertaking. Sheriff sale for the satisfaction of two mortgages. Monday. Nov. 26, 1928, ten o'clock, at the store, Marshall, Michigan. 97 4 Wanted — For Northern Indiana and Oh © territories. Specialty salesman. Ag- gressive. One with experience in the flavoring extract business preferred. Ad- dress No. 971, c/o Michigan Tradesman. 71 FOR SALE Close Out Prices One refrigerating Corp. One McCray 1926 refrigerator 8x1l2— 10 ft. high two compartments. Two McCray 1926 refrigerator counters, S and 12 ft. One Hobart meat chopper. Two meat blocks. Two fine Barnes scales. The above all bought in 1926 and in fine condition. Two high grade National cash registers, individual drawers, one cheaper register. Many other :tems. We are going out of business. E. R. Clarke & Co., Coldwater, Mich. machine. Erie Mfg. Wanted—To buy a good gas and oil station, or some other desirable business; but must be cheap, and well located. A. Mulholland. Reed City, Mich. 972, FOR SALE — HANDLE BUSINESS. Manufacturing commercial handles, loca- tion Northern Wisconsin. Abundant raw material ava lable. Doing good business, bright prospects. Bargain. Address OAK GROVE HANDLE CoO., 10 Sherwin Block, Elgin, Iinois. 969 FOR SAL E—Groe ery, five rooms and bath up stairs. Located on M-27, college town. Gas and oil in connection. Doing nice business. Address No. 968, c/o Michigan Tradesman. 968 CASH FOR MERCHANDISE Will Buy Stocks or Parts of Stocks of Merchandise, of Groceries, Dry Goods, Shoes, Rubbers, Furniture, etc. N. D. GOVER, Mt. Pleasant, Mich. CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich. Consult someone that knows Merchandise Value. GET YOUR BEST OFFER FIRST. Then wire, write or phone me and I will guarantee you in good American Dollars to get you more for your store or plant of any description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich. Phone Federal 1944. Buyers inquiring everyday— eee eae 32 MICHIGAN TRADESMAN November 21, 1928 NEW ISSUE $2,500,000 Federated Publications, Inc. FIFTEEN YEAR 6% SECURED GOLD NOTES (WITH STOCK PURCHASE WARRANTS) . To be dated November 1, 1928. To mature November |, 1943. Principal and semi-annual interest, May 1 and November 1, payable at the Guardian Trust Company of Detroit, Trustee. Callable on thirty days’ notice, in whole or in part on any interest payment date at 105, to and including November 1, 1933, the premium decreas- ing thereafter '/ of 1% per annum up to and including Nov. 1, 1942 and thereafter at a premium of '2 of 1% on May 1, 1943. Coupon notes of $1,C00 denomination, registerable as to principal only. Interest payable without deduction for Federal Income Tax not exceeding 2%. The Corporation will agree to refund certain State Personal Prop- erty or Income Taxes, including the specific tax on these notes under Act 142, P. A. 1913 of Mich- igan as amended, upon application made, as described in the Trust indenture. Each Note will be accompanied by non-detachable Stock Purchase Warrant entitling the holder thereof to purchase Common Stock rep- resented by Voting Trust Certificates on or before November 1, 1933, at $35.00 per share, in the ratio of 15 shares for each $1,000 Note. GUARDIAN TRUST COMPANY OF DETROIT, Trustee CAPITALIZATION To be Authorized To be Outstanding 15 Year €% Secured Gold Notes (this issue) ______--_--_---------------------- $2,500,000 $2,500,000 Convertible Preferred Stock—$2 Dividend _____________---+------------------ 52,000 Shares 52,000 Shares Common Stock No par valine 150,000 Shares* 50,000 Shares *52.000 shares reserved for convers on of Preferred Stock and 37,500 shares reserved for warrants attached to the Secured Gold Notes. Subsidiary Companies have no funded debt or preferred stocks outstanding. MR. A. L. MILLER, PRESIDENT OF THE CORPORATION, SUMMARIZES HIS ACCOMPANYING LETTER AS FOLLOWS: BUSINESS Federated Publications, Inc., organized under the laws of Delaware, will own all of the outstanding capital stocks, except Directors’ qualifying shares, of the subsidiary companies publishing the following well-established, successful and growing newspapers: Lansing State Journal, Lansing, Michigan The Grand Rapids Herald, Grand Rapids, Michigan Battle Creek Enquirer & News, Battle Creek, Michigan. All of these papers are members of the Associated Press and, as such, are entitled to certain exclusive uses of Associated Press news. As certified by the Audit Bureau of Circulation, these papers have 90,000 daily net paid circulation. The Corporation will also own all of the outstanding capital stock, except Directors qualifying shares, of the Newspaper Engraving Company, Grand Rapids, Michigan, which operates a modern and fully equipped engraving plant and which will supply the above newspapers with etchings, engravings, and kindred services. SECURITY : These Secured Gold Notes will be direct obligations of Federated Publications, Inc., and will be secured by pledge of all of the out- standing stock, except Directors’ qualifying shares, of the companies named above. Messrs. Palmer, DeWitt & Palmer, of New York City, nationally known newspaper appraisers, have examined the business and prop- erties of the subsidiaries of Federated Publications, Inc., and have certified to an aggregate valuation, free and clear of debts and con- { tingent liabilities, of $5,076,103, or more than $2,000 for each $1,000 Note to be presently outstanding. i EARNINGS Earnings of the consolidated companies, after giving effect to certain non-recurring items (which non-recurring charges were ‘ $69,178 in 1925; $74,330 in 1926. $63,392 in 1927; and $65,900 for the year ending August 31, 1928) according to certified audits of Law- rence Scudder & Company, are as follows: Net Earnings after deprecia- tion, available for Interest Calendar Year Gross Revenue and Federal Taxes 1925 $1,879,116 $343,179 1926 2,089,330 457,070 1927 2,118,574 440,202 1928 (12 mos. ended Aug. 31) 2,163,911 446,919 As shown above, net earnings after depreciation for the twelve months ending August 31, 1928 are over 2.9 times the interest re- quirements of this issue. Average net earnings after depreciation for the four twelve-month periods as shown above have also been over 2.8 times these interest requirements. INDENTURE Among other provisions designed to protect the holders of these Notes, the Indenture will specifically provide that, while any of these Notes are outstanding: The subsidiaries of the Corporation will create no debt maturing more than one year from the date of its creation except for purchase of machinery and/or supplies for current operations upon terms of credit which mav exceed a period of one year, and except that addi- tional property may be purchased subject to existing liens or purchase money mortgages, provided net earnings of the subsidiary acquir- ing the additional property are 244 times the interest requirements of all indebtedness of the subsidiary. Such lien or purchase money mortgage shall not exceed 60% of the value of the additional property. Subsidiary companies may issue additional capital stock only when it is pledged as security for this issue. The Corporation will not create any indebtedness maturing more than one year from the date of its creation, except at such times as | the consolidated net earnings of the corporation and subsidiaries for the preceding year, after depreciation as defined in the indenture, have been 21% times the interest requirements of the then outstanding secured notes and additional securities proposed to be issued. SINKING FUND A Sinking Fund will be established under terms of the Indenture, which will provide that $50,000 plus 10% of the consolidated net earnings of the Corporation and subsidiaries, as defined, will be deposited with the Trustee annually, commencing March 1, 1930, for the retirement of this issue. These deposits will be used for the purchase of these Notes at not to exceed the prevailing call price or, if not so available, for redemption by lot at the call price. PRICE 9914 AND ACCRUED INTEREST All legal matters relating to this issue of Notes will be passed upon by Messrs. Armstrong & Mead, Detroit, Mich., counsel for the Bankers, and Messrs. Dickinson, Smith, Farrell & Wham, Chicago, Ill., counsel for the Corporation. The above Notes are offered when, as and if issued and received by us, and subject to the approval of counsel. It is expected that temporary \ notes or interim receipts will be delivered on or about December 11, 1928. , The above information is obtained from reliable sources, and, while not guaranteed, is believed to be accurate Fenton, Davis & Boyle Guardian Detroit Company ) INCORPORATED Fidelty Trust Company Nichols, Terry & Company DETROIT INCORPORATED Cool, Snappy, Invigorating FALL DAYS are Business Stimulators Withilarger values in merchandise involved and dangers of loss by fire multiplied it is time now to check up on Fire Insurance The heating plant is one year older and unseen defects may have developed which later on might spell disaster. It is better to be safe first than sorry afterwards. For Safety, Service and Saving let the Mutual Companies protect you this fall and winter. MUTUAL Insurance is Better Protection at Lower Cost An investigation will prove it The Mill Mutuals Agency Lansing, Michigan Representing the Michigan Millers Mutual Fire Insurance Company (MICHIGAN’S LARGEST MUTUAL) and its associated companies COMBINED ASSETS OF GROUP $45,267,808.24 COMBINED SURPLUS OF GROUP $17,368,052.31 Fire Insurance—All Branches Tornado Automobile Plate Glass 20 to 40% SAVINGS MADE Since Organization