DA “| al wAl A gu Ws AD = SWS ZOD YZ, LZfF ae up Ss COMPANY, PUBLISHERS PLO & TDGe we ON (: Wk EIS G2 SRO DS BS Forty-sixth Year GRAND RAPIDS, WEDNESDAY, JANUARY 2, 1929 Number 2363 The World’s Bible Christ has no hands but our hands To do His work to-day; He has no feet but our feet To lead men in His way. He has no tongues but our tongues To tell men how He died; He has no help but our help To bring them to His side. We are the only Bible The careless world will read; We are the sinner’s gospel; We are the scoffer’s creed. We are the Lord’s last message, Given in deed and word. What if the type is crooked? What if the print is blurred? What if our hands are busy With other work than His? What if our feet are walking Where sin’s allurement is? What if our tongues are speaking Of things His lips would spurn? How can we hone to help Him And hasten His return? Annie Johnson Flint. WHITE HOUSE COFFEE Make This Test Yourself! Your own home is representa- tive. The tastes of other families are pretty much like yours. Try out White House Coffee on your N (COFFEE a Cc Waite House ~ own table. You will find it so good that you'll feel enthusiastic about selling it to others. Then you will appreciate the real selling punch that lies in this flavor that is “roasted in.’ Then you will know why White House is BETTER coffee—and a mighty profitab'e coffee for you to get behind and push. DWINELL-WRIGHT CO., Boston. Mass.. Chicago, I!I.. Portsmouth, Va. | i} - . dl ; =a eo Ht i iN , mul 1 a MOE TM ail UY RT} : P Hl and Crackers ASTERPIECES OF THE BAKERS ART ey BO FA ay) PACES ome 3 ‘ er eye ZO D oe i iS - <= KJ 7 — 1 SE = yy — yl or every occasion oi In Detroit the Detroit-Leland Hotel Much larger rooms... . an inward spirit of hospitality . . . . unsurpassed standards of service .... a cuisine that transcends perfection, have within a year of its estab- lishment, gained for the new Detroit- Leland Hotel an enviable national and international reputation. 700 Large Rooms with bath— 85% are priced from $3.00 to $5.00 WM. J. CHITTENDEN, Jr., Manager Direction Continental-Leland Corporation Special Reservation Service — ‘Wire Collect” DETROIT-LELAND HOTEL Bagley at Cass (a few steps from the Michigan Theatre) BUTTER ICUUUC TY UCU > f — me SAAAAAAAAAA AMARA AAA AAA A MAMA S ‘ vw a | foot : A my | A JUMBLES 2 dant 3 made ON AG, 6O°SO>: E with <2: FRESH Ss EGGS ip MILK creamery BUTTER THE SCHUST COMPANY DISTRIBUTING POINTS Grand Rapids — Detroit — Lansing — Saginaw 0 aaa aR Ry ees Se NOR emcee teats (isrbie amatee Wi POSS. ane rs +2—___ Late News From Michigan’s Metrop- olis. Detroit, Jan. 1—The natural growth of land values and rentals in the out- lying business districts of this city where merchants are doing a credit- able business is such that a room leas- ed on a percentage basis three years ago to a tenant who could not see the value in the location, is to-day paying 50 per cent. more in rent than he could have leased the room for three years back: on definite rental payments. | Several old landmarks have given way to new buildings, such as the 38 story Stott building, now nearing com- pletion on the site of the old Hodges building. The Miles theater is now replaced by the Griswold building—a twelve story store and office building. The old Moffat building is now re- placed by the beautiful 47 story Penob- scot building. Many of the chain stores have locat- ed in these new buildings, such as Wal- green Drugs of Chicago, Chisholm Shoe Co., Shapero Drug Co., etc. The John D. Mabley Co. retired from business and the building has been leased by Finsterwald Clothing Co., at a rental thrice that of Mablev’s. If the widening of Woodward avenue is decided one way or the other, a great many more buildings should be erected on this street, and I look for this section of Detroit to show a steady growth in the near future. The sales departments of the auto- mobile factories are fully aware that the coming year will be a severe test of their abilities, for certainly compe- tition will be on a scale that will sur- pass any previous year. There will be a fight and the factories know it. Economies of manufacture will have to be matched by economies in merchan- dising, if the dealers are to profit and continue in business. This has been the keynote of the conventions of dealers in the district and it will con- tinue to be emphasized throughout the selling season. The usual first-of-the- vear rush will have to have plenty of momentum behind it to carry the vol- ume looked for. At the annual luncheon of the De- troit Convention Bureau some totals of tourist business for the vear were announced. ___ Detroit—The Autopulse Corporation, with $200,000 capital, has been formed to manufacture an automatic electric fuel pump- It has purchased machin- ery and good will from Ireland & Mat- thews, Detroit, and has started opera- tions in its new plant at 2821 Brooklyn avenue. “The Autopulse,” says P. A. Kempt, president of the new company, “enters one of the industry’s most promising fields.” 2 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. Albion, Dec. 31—Please advise me what you think of the claims made in the enclosed literature for the Mag- netic Health Pad, an electrical device to magnetize or polarize the iron in the blood. _D._F. If the announcement of this “Mag- netic Health Pad” is, as the president of the company offering it for sale says, “The best news that I have been able to offer in a long time,” one may be thankful that he has escaped other news and offers from the same source. To be the “Dear Friend” of someone who wishes to relieve you of $42.50 in exchange for what appears to be a coil of insulated wire protected by a cover and fitted with attachments for connecting with an electric light socket is a doubtful honor. It would also prove an expensive friendship if one’s credulity allowed him to invest in the health pad in the belief that it, or any other electrical device, could magnetize the iron in the blood and cause it to absorb more oxygen from the air breathed. Despite the statements in the advertising literature of this de- vice, the iron in the blood cannot be magnetized and it is not this iron that absorbs the oxygen from the inspired air. This latter function belongs to the hemoglobin of the blood, of which iron . forms but a small part. A coil of wire, or a straight wire, through which an electrical current is passing does pro- duce what is called a magnetic field in its vicinity. This magnetic field is made important use of in electrical me- chanics, but it has no known curative influence upon disease. One is con- stantly within such fields when en- gaged in the ordinary affairs of life. If he wishes to be deliberately exposed to an artificial magnetic field he may stand under a light or power wire upon the street. The iron in his blood will not be magnetized and he will not ab- sorb more oxygen from the air he breathes, but being out of doors may benefit him and he will, at least, be saved the $42.50 that he might other- wise be tempted to spend for a mag- netic pad, and he will have no occasion to be an agent in helping to delude some trusting friend through the sale to him of another pad and the pocket- ing of a $20 commission upon it. Monroe, Dec. 29—Again I am turn- ing to you in my perplexity, and am sure I’m going to get honest help and advice. My trouble is simply this: Last April mv husband gave the Uni- verse Motor Service $25 to insure him- self and car against accident to the amount of $5.000 in case of a claim for damages. Thev also gave him some small books of counons allowing for discount on gas, oil and grease for two years at any garage authorized by them. This past week my husband hought gas at one of these garages and the dealer laughed at him and told him he might as well go home and put those books in the stove. I am enclosing their membership certificate and re- ceipt for $29.75, I find instead of $25. What I want to know is this: Can he recover this monev or part of it? When vou have to count the pennies these things make quite a loss. I didn’t want him to invest in this when we have re- liable agents in town, but they sent agents around with their gift of gab and this is the result. Could vou get this for him? Mrs. O. H. MICHIGAN TRADESMAN It is regrettable that many of our readers do not heed our warnings with regard to such easy-money schemes until after their signatures have been secured to orders and have made pay- ments. In such an event, there is of course nothing that we can do to help them. George B. Sanborn, Detroit’s notor- ious advance fee collector, is now an inmate of the Federal penitentiary at Leavenworth, Kansas. His scheme was to collect advance payments from victims on his promise to obtain mort- gages on their properties. He was tried in the United States District Court at Detroit, found guilty and sen- tenced to a term of two years. Scores of complains reached the Fed- eral authorities that although he col- lected large sums, not a single instance was found where he had actually nego- tiated a mortgage. Cecil L. Snyder, the visionary and bombastic president of the so-called Automobile Abstract & Title Co., is to spend a year in the Detroit House of Correction. He was recently sen- tenced by Recorders Court Judge W. McKay Skillman. Snyder’s conviction, his second for violation of Michigau’s Blue Sky Law, was for selling stock which had not been duly accepted for filing by the Michigan Securities Com- mission. Snyder obtained thousands of dollars from persons who believed his fantastic story that the company would make millions by suing the governors of practically every state in the Union for alleged infringement of a patent title form which Snyder claimed to have invented. The Automobile Ab- strect & Title Co. was formed as a common law trust and, by this subter- fuge, Snyder sought to evade the se- curities law and the protection afford- ed investors by it. Snyder and his as- sociates several times threatened the Bureau with suit and members of its staff with bodily violence, for daring to interfere with criminal activities, which eventually evoked the full pen- alty of the law. “Free lots,” the old “bait” of dis- reputable real estate operators, are now under the official ban of the Michigan Securities Commission. The stand of the Commission was unequivocally an- nounced in the case of the Johnson Organization, one of the chief expon- ents of this trick method of selling. In addition to the “free lot” trickery, cus- tomers complained that they were ex- periencing difficulty in obtaining deeds to properties on which payment had been completed. Three disreputable bucket shops, posing as legitimate brokers and prey- ing not only upon the investing public, but upon the good reputation of well- known brokerage houses, have recently been uncovered. For several months Peter N. Prins & Company has been under surveillance by the Bureau and the Michigan Se- curities Commission. Still more re- cently, under the direction of Assistant Prosecutor Duncan C. McCrea, war- rants were issued for Peter N. Prins, McKee Marshall and a number of January 2, 1929 Capacity The experience of successful investors has conclusively demonstrated that the first step in wise investment is to select the right banking house—an institu- tion worthy of confidence and one that can meet growing needs with ample facilities for complete service. Howe Snow & Co., Incorporated, is equipped to render competent assist- ance on every conceivable investment problem. The variety of its offerings provides a wide diversification of kinds and types of investment. An excep- tionally efficient private wire system is at your command. Wide scope of operations makes possible originating or investigating investment opportun- ities in all parts of the country. And with all this size and completeness, Howe Snow & Co., Incorporated, has never lost sight of its ideal of intimate personal service for each of its clients. Howe Snow & Co. Incorporated ) \ Investment Securities | { Grand Rapids Fourth Floor, Grand Rapids Savings Bank Building New York Detroit Chicago Minneapolis Philadelphia San Francisco January 2, 1929 MICHIGAN TRADESMAN others employed by the Prins organiza- tion. Prins recently surrendered, after saying that he had been employed at a nominal salary by his principal, McKee Marshall, and that upwards of $150,000 had been shipped by him to Chicago, ostensibly for the purpose of buying stock ordered by investors. McKee Marshall has been apprehended and is being held in Chicago on a fugitive warrant, awaiting extradition. He is a paroled prisoner from the Illinois state penitentiary, having been com- mitted to that institution on a charge of operating a confidence game. Meanwhile, investors are vainly clamoring for the stock which they purchased and on which thousands of dollars have been paid. Richman Phipps, of Richman Phipps & Company, with elaborate offices in the Penobscot Building, and a battery of one hundred telephones, has recent- ly been arrested on a Federal charge of using the mails to defraud. Phipps was formerly connected with two other outfits which crashed with heavy loss- es to investors—Phipps, Beeson & Company, of Saginaw, and H. A. Ben- jamin & Company, of Detroit. Auditors placed on his books by the trustees in bankruptcy and by the Bet- ter Business Bureau disclosed a short- age due customers and said to aggre- gate $285,000. As in the case of Prins, customers gave orders that stock be bought, but failed to obtain delivery, except in a few cases where the Bu- reau, by communicating with Phipps, forced such action. Phipps’ office was equipped with “boiler-room” facilities, and, as is true with Prins & Company, apparently garnered most of the vic- tims by use of the telephone. Phipps has been held to the Federal Grand Jury after preliminary examination be- fore United States Commissioner J. Stanley Hurd. Investigation by the Better Business Bureau and Michigan Securities Com- mission established bucketing practices by the firm of Handler & Company. Examination of the books disclosed that many orders placed with this con- cern by unsuspecting customers had never been executed. Under the direction of Assistant Prosecutor Duncan C. McCrea a war- rant charging violation of the .Michi- gan Securities Act was issued. At the time of Handler’s arrest all books and records were seized and subsequently submitted to the Commission’s auditors. The case is now pending. The Bureau warns uninitiated in- vestors against dealing, by telephone or otherwise, with brokerage houses of doubtful reputation—Detroit Better 3usiness Bureau Bulletin. —_—_e+>__ Most Happy Event of the Year. Saginaw. Dec. 29—Friday evening, Dec. 28, Saginaw Council, No. 43, U. C. T.. held its annual children’s partv at the Masonic Temple. Nearly 200 children of councilors enjoyed the af- fair. while their elders looked on with delight. After a program given by the voungsters, Santa Claus appeared to lead the grand March, preceding the distribution of gifts to every child present. Until 10 o’clock the floor was re- served for the children who danced and plaved to their hearts’ delight. After 10 older people danced as they wished. E. H. Knoop, from the Council, and Mrs. E. O. Weineke, from the Ladies Auxiliary, had charge of the event. This party, given annually by the Council and Ladies Auxiliary, is look- ed forward to by the youngsters and by most of us is considered the most happy event of the year. Saginaw’s building programme goes on apace and a ride about town should convince anyone that the future of our city looks bright. Two large school buildings, at least five down town places where side walks are blocked on account of building, the big increase of facilities at the Chevrolet plant, a big addition to the Schust Co. building are just a few of the improvements in progress. New dwellings are scattered all over the town. Saginaw believes in her future. G. A. Pitts. Sec y. —_—~. >. Late News From Grand Traverse Bay. Traverse City, Dec. 31—The Milliken department store has placed a_ well selected stock of furniture on sale in connection with its rug and linoleum section. Manager James T. Milliken attended the exposition in Grand Rap- ids, held last month, and his purchases of furniture were discriminating and adaptable to this market. The fisheries report unusually large shipments of white fish and trout dur- ing the holiday season. Many small packages were transported by parcel post and express. John Wanser, a local merchant, con- siders the advent of chain stores as an advantage to Traverse City. He savs the big stores of Ward, Sears, Kresge, Penney and others induce many resi- dents of towns located from fiftv to a hundred miles distant to come to Trav- erse Bay to purchase things needed, and that all business houses, the hotels and kindred institutions are benefitted by their presence. Arthur Scott White. <>< Wants the Tradesman Right Along. Elsie, Dec. 31—Enclosed find my check for the Tradesman for another year per vour statement. I would as soon think of getting along with one less clerk than your paper. I personally want to thank vou for the wonderful work you are doing for us independent grocers. It makes us feel we are not alone in our fight against price cutting stores. iy Bramard. eerie ein Glad When He Sees’ Tradesman Coming. Lansine ¢R FD. No. f) Dec. 31— Enclosed find $3 for another year. It is the best paper I ever read. Glad when I see the mail man coming with your paper. Tl. .. Dunniaan. We Can Sympathize. I’ve had the grip, the pip, the gout, Lumpjaw, lockjaw, and phlebitis, But never suffered like I do With backseatdriveritis. ——_+2. It has been computed after a Nation- wide survey that $2,219,700,000 was centributed in the United States for philanthropy, education and religion in 1927. The sums spent for chewing gum and cosmetics become trifling in comparison with this magnificent total. The contributions of New York, Chicago and Philadelphia correspond- ed roughly to their relative population. New York was first with $343,000,000, Chicago second with $155,000,000 and Philadelphia third with $99,000,000. These figures ought to give pause to the pessimists who are saying that the country is going to the demnition bow- wows: A people that spends so gen- erously for the support of religion, edu- cation and general philanthropy is not suffering from moral decay, Announcing THE CHANGE IN NAME of EILFERT, GEISTERT & CO. to L. A. GEISTERT ‘CO. Investment Bankers GRAND RAPIDS, MICHIGAN 50€-511 GRAND RAPIDS TRUST BUILDING Telephone 9-3395 For 1929 L. A. Geistert & Co. announce a program of enlarged ser- vice to Grand Rapids and Western Michigan investors. We specialize in originating and distributing conservative investment securities. Our Direct Wire service affords us connections, through our New York correspondent, Samuel Ungerleider & Co., with the principal stock and bond markets of the United States and Canada, and enables us to obtain the latest accurate quotations of listed and unlisted securities for clients, and promptly execute all orders. The L. A. Geistert & Co. organ- ization 1s composed of men of long experience in the buying and market- ing of investment securities. MOVEMENTS OF MERCHANTS: Detroit—The Roosevelt Boct Shop 9? 505 Gratiot avenue, h a petition runtey APUPLY. Oak—Marcel B. Fisher, deal- in boots and shoes, has filed a peti- aaa | a Kruptcy oi — Csntoc 2 - —The Peopes State Bank increased its capital 10,000 to $200,000. Ludington—Greenwald & Reiss, 927 m avenue, have sold hoes to L. Levinson, of Benton Harbor—The Nelson-Chand- ler Co., has been incorporated to deal in boots, shoes, et capital stock of $ c., with an authorized 5.000. & Mitchell, Inc-, eet, and 922 North has changed its name to Shoe Stores, Inc. Royal Oak—Bur 4th apids — E/jifert-Geistert & and Rapids Trust building, its name to L. A. Geistert on—L- Blumeneau, 2404 Connor street, has sold his stock of boots and shoes to L. Levinson, of Detron—The 1. X- L. ration, 401 Equity creased its capital stock from $25,000 Glass Corpo- building, has in- to $125,000 River Rouge Savings Bank has changed its name ples Wayne County Bank uge — The fiver Rouge. of R Holland—J. C- Blare and Sam Se- wald, of Grand Rapids, have purchased he boot and shoe stock of John E. ‘ t Benjamin, 67 East 8th street. . Roehrig is closing stock of the Roehrig Jewelry Co. and will devote ut at special sale the attention to other business. “he Taft Drug Store at and River avenue, has been 4 deled, completely rem« new counters, fixtures, show cases and a ont installed. on—The extensive remodel- Grossman dry goods store, 203 West Western avenue, has been completed. The floor space of the has been doubled. Neguanee—The J- C. Maki Bros. y destr yyed has been re- -s and furniture 101 East Michigan avenue, has been incorporated with an authorized cap- ital stock of $20,000, all of which has been subscr Grand Rapids—The Superior Fuel & Is Co., 1200 Burton street, S. ibed and paid in in cash. 1as been incorporated with an au- thorized capital stock of $10,000, of which amount $8,500 has been sub- scribed and paid in in cash. Detroit—The Independent Creamery Co., 404 its business into a stock company un- Artillery avenue. has merged der the same style, with an authorized capital stock of $5,000, all of which has been subserbed and paid in in cash. Detroit—The Outlet Co., 8819 Van Dyke avenue, has been incorporated to deal in furniture, household appliances. etc., at retail, with an authorized cap- ital stock of $15,000, all of which has MICHIGAN TRADESMAN been subscribed and paid in in prop- erty: Flint—The Eddy Lumber Co. has been incorporated to deal in lumber and mill products for building, at wholesale and retail, with an authorized capital stock of $200,000, all of which has been subscribed and paid in in cash. Howard City — Albert O’Donald, who has been continuously in business here since 1875, died during the night, Dec. 21, whle sleeping. Mr. O’Donald was a stockholder and director in the O’Donald State Bank at the time of his death. Grand Rapids—The Newton Shoe Co., 319 Powers building, has been in- corporated to deal in shoes and leather as manufacturers’ agent, with an au- thorized capital stock of 50,000 shares at $1 per share, $25,000 being sub- scribed and paid in in property. Detroit—The Regan Alexander Bak- ing Co., 533 Rivard street, has been in- corporated to manufacture and whole- sale baked goods, with an authorized capital stock of $15,000, $10,500 of which has been subscribed and paid in, $2,000 in cash and $8,500 in property. Detroit — J. Schnaar, furrier, 2966 Woodward avenue, has merged his business into a stock company under the style of J- Schnaar, Inc., with an authorized capital stock of $10,000, all of which has been subscribed and paid in, $1,200 in cash and $8,800 in prop- erty. Detroit—The F. J. Robinson Lumber Co., 2346 West Warren avenue, has been incorporated to deal in lumber, sash and doors, with an authorized capital stock of $750,000 preferred and 50,000 shares at $1 per share, of which amount $5,500 has been subscribed and paid in in cash. Lansing—The Lansing Auto & Elec- tric Co., 104 East Lenawee street, has been incorporated to deal in radios, musical instruments and auto acces- sories, with an authorized capital stock of $4,000, all of which has been sub- scribed, $1,000 being paid in in cash and $2,600 in property. Kalamazco — The H. M- Hooker Glass & Paint Co., 229 East Main street, has been incorporated to con- duct a wholesale and retail business in paints, oils, varnishes, glass, mirrors, etc., with an authorized capital stock of $25,000, $10,000 of which has been subscribed and paid in in cash. Dearborn—The Lowrie & Robinson Lumber Co., has merged its business into a stock company under the style of the Lowrie & Webb Lumber Co., 10630 West Vernor Highway, with an authorized capital stock of $600,000 preferred and 40,000 shares at $1 per share, $4,500 being subscribed and paid in in cash. Niles—The chain of lumber yards conducted and owned by the Niles Lumber Co- has been extended by the purchase of the Free Lumber Yards at Paw Paw and at Lawton. The com- pany now has a chain of nine yards. Ernest Hayworth, of Niles, will be general manager of the yards at Paw Paw and at Lawton. Detroit—Marcus M- Day, 202 Basso building, 7338 Woodward avenue, manufacturers’ agent for mechanical equipment, steel and castings, has merged the business into a stock com- pany under the style of M. M. Day, Inc., with an authorized capital stock of 100 shares at $100 a share, of which amount $10,000 has been subscribed and $5,000 paid in in cash. Detroit—With no reason given for the step, notices announcing that the commissary store at the Fordson plant of the ford Motor Co. will be closed were posted in that store recently- The discontinuance is understood to be in- tended as permanent. The Fordson store, opened about two years ago, is the largest of three similar establish- ments maintained by the company at its plans in the Detroit territory. The next largest is operated at the High- land Park plant, while another is at the Lincoln factory. Originally the store at the River Rouge plant was designed on a bigger scale than the other two stores, but, according to re- ports, the Highland Park store has been doing the larger business. Re- cently much of the stock in the Ford- son store was reported to have been transferred to the Highland Park es- tablishment, and it is expected that the remainder of the stock likewise will be added to that in the Highland Park store. The ford stores formerly were open to the public, but this policy sub- sequently was discontinued. Sales since have been restricted to employes of the ford Motor Co. and their families. Manufacturing Matters. Manistique — The Inland Lime & Stone Co., has been incorporated with an authorized capital stock of 100,000 shares no par value- Detroit — The U. S. Commercial Body Co., 7530 Jos. Campau avenue, has changed its name to the Joseph Campau Corporation. Grand Rapids—The Graf-Dodge Co., 417 North Front avenue, has been in- corporated to manufacture special tools and parts, with an authorized capital stock of $50,000, of which amount $7,690 has been subscribed and paid in in cash. . Grand Rapids—The Advance Sign & Advertising Corporation, 320 Powers building, has been incorporated to man- ufacture and sell signs, etc., with an authorized capital stock of 20,000 shares at $1 per share, $4,000 being subscribed and paid in in cash. Ann Arbor—Two building units have been added to the Hoover Steel Ball Co- plant here. Each of the new man- ufacturing units is 40 by 160 feet. The additional floor space and growth of the business is accompanied by an in- crease in employes, the number being 500 now. Lansing — The Capitol Battery & Electric Co., 400 North Washington avenue, has been incorporated to deal in electrical equipment, radios, musical equipment and auto accessories at wholesale and retail, with an authorized capital stock of $50,000, $33,000 of which has been subscribed and $27,500 paid in in property. Muskegon Heights—Manufacture of cabinets for electrical refrigerators now represents more than 25 per cent. of the production of the Alaska Refrig- January 2, 1929 erator Co. An addition was built to the plant during the past year to house the electrical cabinet department bringing the total to over 300,000 square feet devoted to manufacturing and storage. Kalamazoo—The Fairchild Manufac- turing Co., Virginia avenue, R. F. D. 12, manufacturer and dealer in spray- ing machines, signs, auto accessories, ete, has merged its business into a stock company under the same stvle, with an authorized capital stock of $30,- 000 common and $20,000 preferred, of which amount $21,000 has been sub- scribed, $4,000 paid in in cash and $16,000 in property. ——___~+ 2 __—_ When On Your Way, See Onaway. Onaway, Jan. 1—To the hundreds who have visited Onawy in the past we extend the season’s greetings. And to the hundreds who expect to visit Onaway during 1929 we extend a hearty welcome and assure courtesy and abundant hospitality. The latchstring of the city is out: our parks, the shadv woods, our numer- ous lakes, beautiful streams of pure water, furnishing bathing, boating and fishing. The fine atmosphere and cool nights for sleeping: the glorious sun- sets. The hills and valleys producing a profusion of flowers in many varie- ties. The birds of many climes come North to nest and rear their young. An abundance of wild and game ani- mals. All of these are for --ou to en- joy. Freedom and lots of it. Splendid roads varied with by-roads which lead to places of interest, places that are very much different and uncommon because of their wild and natural state: for instance, read James McGillvray’s article, “Micky the Beaver” in the De- cember Geographic Magazine and you get that very same opportunity to see and study the workings of that am- bitious little engineer in numerous places on nearly every stream in this vicinity. The novelty of seclusion and far-away camping in the wilds or the comforts of close-by recreation furnish- ed by resort cottages at reasonable cost or free tenting grounds. Yes, even now while the wintry blasts blow, Onaway is planning and the work is not premature, though Summer may seem quite far away. There are many winter sports and recreations enjoyed by the home peo- ple and some visitors and the seasons are blending a little more each year because of these. Some Northern towns are commercializing these win- ter outings, but we cannot all play the year around and summer is the vacation and pleasant season we all look for- ward to and it is just around the cor- ner as we enter January, 1929. More than one family will soon be planning and asking, “Where shall we go this summer?” There will be many replies like, “Of all our trips, we have never had more enjoyable, all-round good times than at Onaway. The stores furnish good groceries, the bakery good baked goods, the dairies pure rich guernsey milk, cream and butter, and the markets plenty of meats, fresh vegetables, eggs, etc. The Secretary of the Board of Com- merce stands readv to replv to all en- quiries and the Information Bureau will do the rest. We greet you. Squire Signal. —>-.>___ Eight New Readers of the Tradesman. The following new subscribers hase been received during the past week: Mark N. Watson, Grand Rapids. Elsa B. Hoertz, Grand Rapids. Geo. F. Bow, Kalkaska. W. G. VerSluis, Kalamazoo. A. F. Anderson & Co., Omena. Milo A. White, Fremont. Joseph J. Topirka- Traverse City. State Bank of Caledonia, Caledonia. gare TD eee eee aan eI ASP encore l re ENTE Ce Ne mci lata January 2, 1929 MICHIGAN TRADESMAN Essential Features of the Grocery Staples: Sugar—Jobbers hold cane granulated at 5.85 and beet granulated at 5.75. Tea—Owing to the holiday season the tea market is practically at a stand- still. Prices are firm and about the same as last week. Purchases are being made only for immediate requirements. This applies to all teas including Japan- ese and Formosas. Considering the slight movement, prices remain strong. Coffee—The future coffee market of greens is very quiet on Rios and San- tos: The undertone is firm with prices ranging a little higher. Spot coffee market shows the usual holiday dull- ness and was without any new features. Quotations unchanged. Milds are about the same as they were a week ago, with light demand. The jobbing mar- ket for roasted coffee shows no change from last week. Canned Fruits—In the fruits line on- ly peaches are in what might be term- ed excess supply. If the huge con- sumer movement that this fruit has en- joyed continues, however, there may be a good clean-up before the next pack comes in. Canned Vegetables—In the canned vegetable list there is not one weak item: Some articles were short of pack, notably tomatoes and pumpkin. These are very strong in price tone and have favorably affected other vegetables. The influence of the small tomato pack is also shown by the high prices now ruling on all tomato products, domes- tic or imported. from puree to tomato paste. , Canned Fish—Fish packs are all steady here. Salmon and tuna have shown some weakness on the Coast in most grades, but whether or not that will mean anything to the local market in January cannot be now ascertained. Dried Fruits — There have been no startling developments the past week and prices are practically what they were in the week previous: The Christ- mas trade was quite successfully han- dled and reports are to the effect that a satisfactory movement of all holiday specialties was enjoyed. Most of these specialties were closely cleaned up and many shortages of certain grades of figs, dates and citron peels developed as a result. On the Coast there was little change in the situation of most of the dried fruits. Peaches showed some weakness and it is considered by some as likely that this will be reflect- ed in the local market before long. There were few other developments on the Coast and in general the feeling on most fruits is now strong, and packers there are firm holders, looking to a somewhat higher market in a few weeks to come. Stocks here are pretty light and if a good demand develops in the near future on any of the fruits it may be distinctly a seller’s market, with California packers holding an en- viable position. Rasins are the only dried fruit in large supply, but they have been so well handled that the large pack has gone out into consump- tion rapidly, popular prices making for large retail sales. Beans and Peas—California limas are firm, due to short crop and high pri- mary markets with prices extremely high and trade only fair. The other varieties are moving slowly, with prices generally unchanged. The pea market is quiet with prices unchanged. Cheese—Cheese market rules steady. with no trade activity and with small supply. Situation is practically un- changed from last week. Nuts—Trading is at a standstill in the local market for nuts, shelled or unshelled, as inventory-time approach- es, and all that can be said is that a few pick-up and fill-in orders are going through which are not of sufficient vol- ume to have an effect on the market. There has been no price change of worthwhile consequence in some time because of the recent light trading ac- tivity, and quotations are within the same ranges on the whole as they were two weeks ago. Dealers are going into inventories with relatively light stocks, which augurs well for an active market during the first quarter of the year. The foreign primary markets, general- ly speaking. are steady, although in France walnuts are inclined to easi- ness. The Chinese walnut markets are also a trifle easy on both shelled and unsheled nuts, owing to large stocks on hand: The almond situation prom- ises a higher market in the near fnture, since supplies in all primary markets are light. Local stocks of this nut were well cleaned up the holiday trade and some severe shortages are reported. Salt Fish—The situation remains un- improved in the local market for salt fish. Mackerel continue very scarce and are limited in variety. Because of the extreme shortage of all salt fish in this market there is very little basis for accurate quotations. Saurkraut—Demand for sauerkraut is very slow in the local market, but prices are fairly steadily maintained at the levels quoted last week. Syrup and Molasses—Sugar syrup continues strong, with prices firm. It is still scarce and there is a greater demand than supply. Compound syrup is about the same as last week, with sales only in a routine way- Prices are firm. Demand for molasses is strong with normal supply and prices prob- ably likely to advance. Vinegar—A seasonal quiet prevails in the local vinegar market and no trading of sufficient volume to affect prices is being done- —_—_»+>—_—_- Review of the Produce Market. Apples—Northern Spy, $2.50 for No. 1 and $1.75 for No. 2; Baldwins, $1.75; Idaho Delicious, $2.75 per bu. basket; Idaho Spitzenberg, $2.75 per bu. bas- ket. Bagas—Canadian, $1.40 per 100 Ib. bag. Bananas—7@7%c per Ib. Beets—$1.35 per bu. Brussel Sprouts—30c per qt. Butter—Butter is still coming for- ward in good supply, with a decline of 2c per Ib. due to a light demand. Jobbers hold prints at 48c; fresh pack- ed in 65 lb. tubs, 47c; fresh packed in 33 Ib. tubs, 47!%4c; June packed in tubs, 43c. Butter Beans — $5 per hamper for Florida. Carrots—Home grown, $1.25 per bu.; new from Calif., $4 per crate of 5 doz. Cabbage—Home grown, $3 per 100 Ibs. Cauliflower—$1.85 per doz. Celery—40@60c per bunch accord- ing to size. Cocoanuts—90c per doz. or $7 per bag. Cranberries—Late Howes, $5 per % bbl. box, $9.50 per % bbl. box. Cucumbers—$3.50 per doz. for Illi- nois hot house. Dried Beans—Michigan jobbers are quoting as follows: © Pea Beans -..--__ _ $9.00 Hieht Red Kidmey .____-_ 8.90 Wark Red Kidney -.._-_.--.-- _. 900 Eggs—Fresh eggs have declined te per doz. Jobbers now pay 33e. Cold storage supplies are now being offered on the following basis: NOM Standards 62 2 2 sle mM Standards 6 22.220) 28c @heeks 9-2... 2. 25¢ Garlick—23c per Ib. Grapes—Calif. Emperor in sawdust, $2.75 per lug. Grape Fruit—Florida, $3.75@4.25 per crate. Green Onions—Chalotts, 50c¢ per doz. Green Peppers—90c per doz. Lemons—The market has declined $1 per box since last report. Ruling prices this week are as follows: S60 Sunkist 22 = $9.00 Si) Sunkist _.- 9.00 860 Read Ball 22 9.00 Ri Red Ball fs 9.00 Lettuce—In good demand on the following basis: Arizona Iceberg, per crate -------- $4 Hot house leaf, per 1b. -------- __ [26 Limes—$1.25 per box. Mushrooms—65c per Ib. Oranges—Fancy Sunkist California Navels are now on the following basis: 60 $5.50 150 6.00 6 6.00 A oe 6.00 Me ee 6.00 2° J 6.00 Florida, $4.50 per crate for all sizes. Onions—Spanish, $2.25 per crate; home grown, $4.50 per 100 Ibi bag. Pears—$2.50 per bu. for Anjou. Potatoes—40@60c per bu., according to quality. Poultry—Wilson & Company pay as follows: Heavy fowls .____-________- 1 286 Tight fowls _..-_---------------- 20¢ Heavy Roaster ------------------ 29c WE Broilers 42. 3 18¢ Radishes—40c per doz. bunches. Spinach—$1.40 per bu. Sweet Potatoes—$2.25 per hamper for Jerseys. Tangarines—$3.75 per box. Tomatoes — $1.25 for 6 lb. basket from California. Veal Calves — Wilson & Company pay as follows: Fancy ...----------------------- 19¢ Good (225 17e Medium ._.__.---__--_--_------- 14¢ Boor 20. ile ——an Items of Interest To Grand Rapids Council. The humble scribe has been on a business trip through the East and as there has been no substitute in his place, many people we hope have miss- ed the U. C. T. notes, which we aim to make of some interest to some of the readers of the Tradesman some of the time. The epidemic of the flu has had so many of our members ill and off the beaten path that it would be positively depressing to record all of them. It is with pleasure and hopeful- ness that we report many of those that : have been under the care of a physician have regained their former strength and health and finished the old year in quite a normal state. Mrs. E. G. Hamel, wife of Brother Hamel, living at Maywood, Ill, passed on to her eternal rest on Christmas morning. The immediate cause of her death was a serious attack of the flu. Mr. and Mrs. Hamel left Grand Rap- ids about six years ago. Many of our members will remember them as being quite active in the affairs of Grand Rapids Council, when living in this city. The funeral and interment were at Waukesha, Wis., which had been their home before moving to May- wood. Mr. Hamel is district sales manager of the Crescent Manufactur ing Co. She leaves, besides her hus band, two daughters, Mary Alice and Shirley Lucia, aged six and seven years. Our genial secretary-treasurer and wife, Mr. and Mrs. Allen F. Rockwell, spent Christmas with their son, Ber- tron and wife, at Lancaster, Ohto. While en route they called at U. C. T. Headquarters, Columbus, Ohio, and | were splendidly entertained by the brothers at headquarters. They also visited the magnificent Harding mem- orial and former president Harding's birthplace in the suburbs of Marion, Ohio. Member of the Executive Committee, J. Clyde Larroway, wio is now resid- ing at the Herkimer Hotel, has been quite ill with the flu, but expects to be on the job immediately after the first of January. A few days ago Roy Blair was un- near Grand Rapids, but fortunate in fortunate in wrecking his Chrysler “70” f that he escaped with a few bruises, which were painful but not serious. Plans are rapidly maturing for the annual banquet of Brother William Horton twenty-seventh Council No. 131. Zylstra, avenue, has accepted the responsibility residing at 2145 of the chairmanship of the committee in charge of the banquet, and from the progress already made there will be some original features at this banquet which will be thoroughly enjoyed and long remembered by those present. The banquet will be held Saturday evening March 2. iE LT. oe a Detroit—The Animated Advertising Display, 5-209 General Motors build ing, has been incorporated to manufac- ture and deal in advertising devices, toys, etc., with an authorized capital stock of $30,000, of whch amount $19,- 450 has been subscribed and paid in, $1140.68 in cash and $18,309.32 in property. TRUST MORTGAGE SALE Stock of R: Crofoot at Sturgis, Mich., Monday, Jan. 7 at 2 p. m. Central Standard Time. Notions, Crockery, Toys, Glassware and variety goods. H. W. DANCER, Trustee. 6 MICHIGAN January 2, 1929 TRADESMAN DISAPPOINTED, BUT NOT DISMAYED American Wholesale Grocers’ Association Reverses Itself. Some months ago I took steps to obtain legislation by Congress prohibiting manufacturers of products handled by merchants from selling same at discriminating prices. Under existing conditions the larger chain combinations are buying goods from first hands lower than the wholesalers are able to obtain. Prices are not lower on the face of things, but special concessions are made to the chain store buyers for selling ex- pense, window displays and advertising expense, which fre- quently amount to 15 per cent. of the net purchase price. These concessions are refused to the jobbing trade, which places both jobber and retail customer at a disadvantage in undertaking to compete with the chain stores. I was getting my machinery lined up in fine shape, when I received a letter from an officer of the American Wholesale Grocers’ Association, stating that that organization was plan- ning to accomplish the same result in a little different manner —by an amendment to the Clayton law—which would be easier to accomplish than to secure direct legislation such as I had started out to secure. The gentleman who had the matter in hand stated that he was very sure that my action would possi- bly complicate the situation and that if I would join the Amer- ican Grocers’ Association in supporting the plan it presented, success would probably be assured. Realizing how necessary it was that vital assistance be secured for the retailer in this emergency and not caring who got the credit for the legislation, so long as the remedy was assured, I cheerfully held off and have held myself and friends in readiness to give the American Wholesale Grocers’ Association the best effort possible in sup- port of this undertaking. My readers will understand my sur- prise when I received a day or two ago a copy of a letter written by the general counsel of the corporation to the President of the American Wholesale Grocers’ Association. The letter verbatim is as follows: Washington, D. C., Dec. 26—Some time ago, Mr. True submitted to me the proposition of EK. A. Stowe, of Grand Rapids, Michigan, concerning the possible amendment of Sec- tion II of the Clayton Act, so as to prevent price discrimina- tion by manufacturers as between chain stores and wholesale grocers. I suggested to Mr. True that, instead of attempting to amend the Clayton Act, it probably would be a simpler and more straightforward procedure to amend the Federal Trade Commission Act, making a price discrimination an unfair method of competition, which the Commission would control. Mr. True assented and I drafted out in preliminary form an amendment of this character. Having done so, I endeavored to find out what impression would be made upon the Federal Trade Commission by the proposal of such an amendment, and how such an amendment would be received and what support it would gather from other lines of industry. It becomes apparent that the proposition would be opposed by a very considerable number of industries, for the reason that the disposition of price discrimination as between chain stores and wholesalers would have to take the form of a general reg- ulation requiring manufacturers to base their prices upon quantity, and consequently to sell at the same price to every buyer of the same quantity. This would mean that not only would the chain store then be put upon a parity with the whole- saler when the two buy the same quantity, but that the same quantity price would be open to a buying agency, a combina- tion of retailers, a single retailer or a large consumer. There- fore, as an effort to protect the wholesaling function, the re- sult would be worse than the condition which now exists. In a number of lines, the effort is being made among manufacturers to base their selling price upon the function of the distributor and the service rendered, rather than upon the quantity pur- chased, and this effort is being shared by the distributors in those lines. The proposed legislation would defeat this effort. and would therefore encounter the resistance of these elements in the industries outside the grocery field. As it does not seem possible to draw an act which will simply provide against discrimination between wholesalers and chain stores, it seems to me that the wiser course is to refrain from legislation on this subject, and to endeavor by education and argument to lead the manufacturer to see that he should base his selling price upon the function performed by the distrib- utor, rather than upon the quantity purchased. Nelson B. Gaskill. Of course, I am greatly disappointed over this backdown on the part of the American Wholesale Grocers’ Association, which at intervals has shown what I thought at the time was a friendly interest in the retail dealer. I have always regarded the National Wholesale Grocers’ Association as the greatest enemy the retail grocer ever had—greater even than the chain stores—because it treats the retail dealer in a patronizing way and has never stood up and fought for the rights of the retailer or the rights of the jobber, for that matter—in the face of the menace presented by the chain stores. While I am sorry to be betrayed by an organization which I had reason to regard as being friendly to the retail dealer, I am far from dismayed to such an extent as to cause any aban- donment of my plans to curtail the unfair advantage the chains now enjoy in the purchase of goods in competition with the in- dependent merchant. I have accordingly backed off and started in along the lines I originally intended to follow until either victory or defeat result from my action. I shall soon have the old organization machinery in working order, when I will sound the clarion note to my readers in the retail line to come to my assistance. I hope they will respond in the words of Sir Walter Seott: Come as the winds come When forests are rended Come as the waves come When navies are stranded. EK. A. Stowe. January 2, 1929 MICHIGAN TRADESMAN MEN OF MARK. Simon Shetzer, Treasurer of the I. Shetzer Co-, Detroit. Of the elements which enter into the making of a successful business man none are more vitally im- portant than enthusiasm and confidence in his own undertakings. Particularly is this true of the man whose success depends upon his salesmanship. There may be isolated cases where the sales- man’s confidence in his wares is not reflected in the results he produces, but, as a rule, it is impossible to in- spire in another that which one does not possess. As for enthusiasm, fre- quently it is difficult to tell whether it is a product of energy or whether energy is developed from it, but cer- tain it is that the two are so closely linked together as to make it undesir- attempt separating them. Moreover, it is doubtful whether any substitute can be found in theoretical salesmanship for these two attributes; numerous able to neither can they be supplied to a man who lacks them. In fact. the core of the argument is that salesmen are nat- urally endowed with their ability rather than made able by any artificial pro- On the other hand, it is equally true that the man who has these nat- ural endowments, but who neglects the cess: practical education which enables him to apply them to the best advantage, may fail utterly. Probably the most valuable natural endowment is a happy combination of these qualities, combined with enough conservatism to prevent the taking of any false steps. When a man is found to be possessed of these things it is usually possible to trace them to some hereditary source, and such is the case with the subject of this sketch. Simon Shetzer, treasurer and credit manager for the I. Shetzer Co., whole- distributor of furnishing goods, elected President of the Detroit Wholesale Merchants Associa- tion for the ensuing year at the annual meeting held Dec. 10- Mr. was a University of Michigan and Harvard Law School graduate previous to joining the firm headed by his father. He practiced law in Detroit for several years. He gave up his practice about three years ago and has since been a nactive figure among Detroit wholesalers. sale men’s was Shetzer Belonging to the new school of mer- chandising thought, he never ceases the study of the profession he has chosen. His record during the brief time he has been engaged in wholesale trade reveals him as an executive of unusual ability and his election to the head of the Wholesalers Association is but a reflection of their confidence in him- Mr. Shetzer is a director in the Wholesale Merchants Bureau of the Detroit Board of Commerce and vice- chairman of the exposition committee of the Better Merchandising Confer- ence and Exposition, the third annual affair which will be held in Detroit, March 13, 14, 15. Besides his activi- ties in local business affairs. Mr. Shet- zer displays considerable interest in many National organizations in the textile field, which gives him an oppor- tunity for broader interpretation of business principles as applied in other sections of the country. He seldom fails to attend the more important Na- tional meetings and conferences. The Detroit Wholesale Merchants Association is composed of twenty-two firms selling textiles and allied lines- Other officers elected were: Wilton W. Minto, George F. Minto Co., Vice- President; A. M- LeBaron, Carhardt Overall Co-. Secretary and Jacob Bur- rows, Treasurer. —__~+-.+ Wash Apples and Pears for Market. The washing of apples and pears in preparing them for market in the Pa- cific Northwest is a recent development in fruit packing. This practice, begun about two years ago. is designed to re- move from the friut the excess spray residue considered objectionable in some markets. The process of washing is discussed in detail in a mimeographed circular, “Studies on the Removal of Spray Residue From Apples and Pears,” which may be procured from the Bu- reau of Plant Industry, United States Department of Agriculture. The washing consists of first passing the fruit on conveyors thrugh sprays of dilute hydrochloric acid, then rinsing thoroughly in clear water and drying either with an air blast or with towels. A dilute alkali is used sometimes in place of the hydrochloric acid. When properly applied this treatment does not injure either the appearance or keeping quality of the fruit in storage, according to experiments conducted by the Bureau of Plant Industry and cor- roborated by results obtained by ship- pers of washed fruit in 1927 and by a general survey of washed and unwash- ed apples in commercial storage in February, 1928. —_~2.. Sells Pineapples in Big Lots Only. A short time ago, J. D. Schlabach, a retailer at Walnut Creek, Ohio, de- cided to conduct canned pineapple. He prepared an attractive mimeographed letter, and enclosed it with copies of his store paper, which he sends out to the entire surrounding territory. In his windows he installed a fine display, and on a special table inside the store he displayed pineapple. He took large glass bowls and poured a drive on Shetzer samples of pineapple into these. Beside each display he placed paper spoons and plates, Instead of quoting prices on one, two or three cans, large price cards, quoted prices on cases and dozen lots only. And most of sales, we are told, were for large quantities. Every person en- tering the store was told about the special, and during the sale more than sixty-seven cases of pineapple were sold. —_—_+-.___ Are Quality Fabrics Wanted? An interesting point has been brought brought up in connection with the specialization plan which is to be tried out in the fine-yarn goods mills of New Bedford to bring these fabrics back to price bases at which they can compete 7 with rayon and cotton mixtures. It was whether the public any longer wants real quality in its textiles. It was pointed out that the quality which marked he old-time silks disappeared when the style factor was emphasized at the expense of intrinsic worth, and it was argued that it is only logical to believe the same thing has taken place in cottons. Attempts to cut fine-yarn goods costs, it was further argued, would result in similar action on com peting cloths, which would continue the vicious circle: ——_+--- Shoe Men Are Looking Ahead. Although 1928 did not treat them very much better than 1927, on the whole, shoe wholesalers generally are turning to 1929 with every evidence of optimism. Unseasonable weather when good weather was needed to mark the difference between profit and loss has been the rule through much of the year. Further unsettlement the trade by has been given fluctuations in raw mate- rials and uncertainty in regard to prices The ment again has been a factor in the cautious buying of retailers, although on finished goods. style in ele- hardly to the extent it was before the acceptance of a multiplicity of vagaries in women’s footwear as a trade neces- sity. Failure of protective footwear to sell to any extent helped complete the picture: Shows Value of Larger Sizes. An and cost-per-ounce analysis of the various interesting price, contents sizes in which a certain chemical com- pany puts out its products is now being printed on the container to influence consumers to buy the larger sizes and This is believed to be the first time that any maker of an adver- save money. tised medicinal preparation has gone into details in showing the savings that The for slightly more than four times the price of the can thus be etfected. analysis shows, for example, that smallest size the consumer can buy six times as much of the preparation in the The quantity production accounts for the manufac- largest. lower cost of turer's evident desire to sell the larger sizes. —_—_+ +. Formal Styles Regain Favor. Not for several seasons past has the call for more formal styles been as strong as it is to-day, garment manu- facturers say. This is held particularly true of the dress trade, in which during the last ten days the orders placed for formal afternoon and evening frocks have constituted a very large percent- age of the business. The manufacturers interpret the situation as showing a noteworthy trend toward “fitting the frock to the occasion.” This is a mark- ed change from even a short while ago. when there was a tendency to allow the sports influence to dominate even in formal apparel. —_—__++-____—. A Thought for the Day: Ashes to Ashes Dust to Dust, If Diabetes Then Insulin must. —_.2-.—__ If a man is satisfied with one meal a day, he can afford to write poetry. gets you 8 MICHIGAN TRADESMAN January 2, 1929 CONTROL BROUGHT RESULTS. A year ago the leading stores of the country had completed a rather un- settled twelve during which ways and means were devised for im- months proved merchandising control princi- pally Having adopted these new systems, retail exe- cutives felt that they might look for- ward to better results during 1928. along fashion lines: The vear just past has not realized all these hopes, but it has furnished striking illustrations of how scientific store management can better average results by wide margins. One word, control, comes very nearly giving the entire answer for such success. Con- trol that is applied to each merchan- dising function so that the utmost in efficiency is attained. All things being equal, perhaps the merchant who counts on 1929 being a good year because industrial, crop or other conditions in community are fav- orable forecast fulfilled. On the other hand, if one of his com- to promote turnover, has stylists to prevent buying may see his petitors uses “price lining” mistakes, a laboratory service to test goods for wear and other adjuncts of modern retailing, then he may not get his share of the prosperity in his dis- trict. This is just another way of say- ing that those who merely drift with the tide of conditions no longer may be sure of reaching the sea. Some of the more glowing accounts soon to appear of how business has thrived in the year just ending will not jibe so well, it is feared, with the real facts. Business leaders too often feel called upon to see only the bright side of the picture- Not so with the statisti- cians of industry who stick to the ac- tual figures. A newly organized group of these experts representing thirty ma- jor industries put their facts together during the past week and declared that “industrial and commercial activity in 1928 was slightly higher than in the preceding year, but, except for a few months in the last half, was little above the normal expansion of general busi- ness.” As in trade, the course of industry during the year was below par in the first half and only caught up with the 1927 fall. It closes the vear somewhat above normal. The key steel, mobile manufacture and building still supply the principal stimulant to prog- Other lines have gained, but not enough to bring the average in indus- level in the industries of auto- Tess. try much above last year despite the fact that twelve months ago the reac- tion was obvious and complaints of widespread unemployment were begin- ning to be heard. It is felt as the yea~ that the attained in industry will carry well in- closed, however, momentum to the new year and that present ac- tivities augur a brisk spring. VANISHING HOMES. The National declares that at least in our cities the Homemakers Council old-fashioned kitchen is doomed. It is not referring to its transformation into closet kitchenettes or to the use of elec- tricity for everything from cooking to making ice. farther. The possibilities go much The councl prophesies that stoves will soon be entirely extinct and that we shall be ordering ur meals from community kitchens which wiil deliver our soups and our roasts and our vegetables at the door. This is not an inviting prospect, but it is in keeping with the dwindling size of apartments. which can no longer afford space for anything but the bar- est suggestion of a kitchen. We are paying the price of prosperity in New York by finding it harder and harder to obtain the space in which to enjoy the products of modern ingenuity. reconciled ourselves to small kitchens by having the conven- tence of electric refrigerators, electric First we dish washers, electric grills and a hun- dred and one other neat and compact devices: Now we can still buy all these products of mass production at a mod- erate figure, but having done so we can’t afford to rent the space in which to house them. And having done away with kitchens, that next? Obvicusly the dining room. Then it is an easy step to give up living rooms, whereupon we shall be left with apartments — or apartmentettes — in which we may possibly have room to sleep and keep a few clothes. The evo- lutionary process is clear, simple and comprehensive. The only defect in this transforma- tion from houses to rooms is that in the It is sometimes hard to recognize what has process the home is eliminated. so often been called the foundation of American life in city apartments, and, with community kitchens supplying our meals, it would just about have reach- ed the vanishing point. The National Homemakers Council is losing sight of the purpose for which it was supposedly organized if it does that done soon, its not realize unless something is done. and home eccnomics will soon be all eco- program of nomics and no home. THE NEW RURAL DOCTOR. The campaign for an endowment of $2,000,000 for the Albany Medical Col- lege has as its chief aim the creation of facilities which will enable practicing physicians, and especially rural doctors, to keep abreast of the progress of med- ical science through graduate work. The old-fashioned country practitioner is disappearing and it is the hope of the medical authorities to supply in his place well-trained physicians who will such centers as Albany the opportunities for continued study which have in are at present available only in the metropolitan areas: This development in country med- ical practice may mark the passing of 2 romantic figure, but it will also bring to those on isolated farms more effect- ive aid than they have ever before had within reach. The automobile from the county seat can answer calls far more quickly than the buggy from the neigh- boring village. And for all the admir- able qualities which characterized the country doctor, his inability to keep in touch with what medcine had discov- ered since he left his training school caused him to rely upon old remedies to an extent which would horrify his successor. In time we shall undoubtedly see country medical practice closely ap- proximating city medical practice. The county seats will have their hospitals and specalists serving a community which modern communications have made far larger than was ever before possible- Both doctors and patients will have the advantage of the new facili- ties, for it will no longer seem impos- sible for a distant patient to reach a hospital. And with the development of graduate work the country physician can be as well trained as the city doctor THE TREND IN TRADE. The trend in trade has been toward a multiplication of units as the chains press their expansion. In industry, the trend is in the other direction with a after merger takes place. Actually, the same contraction of units as merger force appears to be working in each Control in merchandising ushers in a period when large scale operations are not practical but Control in industry simplifies the man- Case. only feasible. ufacturing processes and permits single management to direct widespread in- dustrial enterprise. At the same time, the research, purchasing and merchan- dising divisions of the consolidated companies are provided with adequate resources for their proper functioning. The year has seen the exceptional growth of trade institutes which are, after all, only another means adopted to attain control of production, selling, merchandising as the case may be. In industry the complaint is more frequently heard that buying groups are allowed perfect legal free- while selling combinations are forbidden. The demand for equal free- dom by which sellers may control their marketing or dom selling as buyers control their purchas- es is apt to become more insistent. It is not likely that trade units will industrial units tend to contract indefinitely. Mass distribution is rapidly forging independent stores into chains, and once the chains begin testing each other’s strength there may soon be witnessed the same concentra- tion as in industry. On the other hand, some reaction to standardized products expand and may cause slowing down of industrial combinations. DESERVES WIDER THOUGHT. 3efore the Senate Committee on Education and Labor, which is study- ing employment conditions, the head of a large railroad system during the week brought out the new attitude which is taken toward labor. He ex- plained that if it is for the benefit of society that we have mass production and reduced costs, then society must assume the responsibility of furnishing work for the men displaced under the new program. This problem has only come to the fore in the past year, but it was declared by the leader of union labor recently to be one of the most important questions affecting labor to- day. “Organized labor,” he said, “will oppose with everything in its power the turning adrift of men replaced by ma- chinery and for whom no provision is made. It will never allow a human scrap heap to be built up in this coun- try,” The inclination in labor’s ranks is to push the five-day week as a means of solution, but when it is noted that in- dustry to-day is quite able to supply a year’s wants in nine months of reg- ular operation, this does not seem to measure up quite to the task. What appears more probable is that as the technique of developing new desires becomes more fully understood and ap- plied, there will come an expansion of present industry and the creation of new activities. Coincident with the spread of edu- cation and the growth of industry to supply new wants there is apt to be, from all indications, a realignment of wage scales as backward industries find ways of paying more adequate re muneration although cutting costs through improved processes. The newly revised kilo-man-hour method of rating industry points this way. Whatever the solution, no human scrap heap is likely to be seen. Some method is bound to be devised for util- izing labor if it is available. However, the question is certainly one that de- serves wider consideration than it ap- pears to be receiving. The merchant. for instance, may be disposed to leave the matter to industrial interests, and yet he has a great deal at stake in it, since the purchasing power of his com munity is directly involved. Out of the hearings at Washington may measures to afford The major plan, however, aims more at stabilization of employment through having building programs start when business lackens otherwise. This is de- signed merely to relieve a temporary condition and not one that has a more permanent aspect. come relief. Whether the growth of domestic de- mands will be altogether equal to the task of taking up the labor surplus caused by the introduction of automatic machinery remains to be seen. England turned to foreign markets when the same problem arose there many years ago and, despite growing obstacties. this may prove again to be the answer in our own case. WHAT OF THE FUTURE? What are some of the possibilities of the new year in a business way? Chain- store growth and further mergers are accepted as certain. The outcome of security speculation arouses wide in- terest- The release of the funds now tied up in the stock market and lower money rates might mean commodity inflation or a considerable expansion in new enterprise. It seems evident, how- ever, that the old standards of stock investment have gone by the board. Appreciation rather than earnings are accepted as the measure of desirability. Few doubt that the new year will see competition even keener in most lines. Steps being taken to reduce un- profitable business, paradoxically as it may seem, indicate that competition will be even strong for the profitable business. Able management has wid- ened its advanage over average man- agement. Since the war we have seen certain shortages completely satisfied. In turn, railroad rehabilitation, new building, automobile manufacture, in- stalment selling and radio have heen props for business progress ane me January 2, 1929 MICHIGAN TRADESMAN ¢ MEN OF MARK. Wm. F. Turner, the Morley Banker and Merchant. A considerable part of America’s male population has acquired the major part of its education from contact with the world. It not infrequently hap- pened that this form of schooling be- gan when the student was compara- tively young. On the theory that the embryo mind is a substance susceptible of receiving and retaining whatever impressions may be made upon it is based the supposition that an early education in business methods will be an advantage in future years to the individual who from choice or neces- sity shall begin life alone, while young, It would be in- teresting to know how many of the great factors in the up-building of the country began their life’s work with- on his own account. out the advantage of a college edu- cation and how many were so equip- ped While a percentage of those who occupy prominent positions in the arts and industries of the country are what are termed self educated men, any at- tempt to classify such individuals must be of a speculative character. Whether or not the principle regard- ing dogs and fleas laid down by the redoubtable Davd Harum is correct, it undoubtedly is not far from the mark to say that a certain amount of work— hard manual labor—is good for any boy. It makes him forget he is a boy and that as such he is supposed to be entitled to a careess, irresponsible ex- istence with ample opportunity to in- dulge the innate destructive tendencies of the typical boyish mind. To those who rear their own social and industrial structures comes the time when they are able to appreciate necessity’s rude but effective teaching. Not everyone has the hardy tempera- mental constitution that thrives on difficulty, but those so endowed prosper under the somewhat harsh, unyielding tutorship of this fear inspiring master. In after years the early environment and the restrictions imposed become a source of help and consolation, a re- liance and a standard of value in ad- justing one’s relations with his fellow men and of judging possibilities of op- portunities as they present themselves. William F. Turner was born in Morley Dec. 6, 1878. His father and mother were both of Holland descent. He attended the pubic schools in Mor- ley, finishing off his education with a short course at the Ferris Institute. When he was 17 years old he opened a small store in Morley, selling gro- ceries and. soft drinks. He gradually expanded his business to include the lines carried in a general store. In 1905 he sold his stock and engaged in the banking business under the style of the Bank of Morley. In 1916 he merg- ed his banking business into an or- ganized bank under the style of the Morley State Bank, with a capital stock of $20,000. He also bought the general stock of C. W. Crimmins and organized a stock company under the style of the Morley Mercantile Co. to continue the business. He became general manager of the company, which is still conducted under the name of the Michigan Mercantile Co. In 1917 Mr. Turner built a garage and took on the agency of the ford car. This business has since been ex- panded into the Triangle Auto Sales Co., with a capital stock of $100,000. The company conducts the ford agencies in Morley, Big Rapids and Lakeview. Mr. Turner subsequently purchased the O’Donnell interests in the O’Don- nell State Bank of Howard City. This bank has a capital stock of $25,000 and assets in excess of a half million. Mr. Turner acts as president and C. L. Crimmins as cashier. In 1917 he took over a mercantile business at Howard City, which he conducts under the name of the Mich- igan Mercantile Co. Gelder has taught in the Morley High school for three years. The youngest child, Dolores, is attending the Morley public school. The family live in their own home at Morley. Mr. Turner attends the Methodist affiliated with the Masonic fraternity, having taken all church and_ is of the Scottish Rite degrees up to the 32nd. He is also a member of the Shrine. He is a member of the Knights of Pythias and Odd Fellows, and is going through the chairs of the Grand Lodge. At present he is Grand Con- ductor. He has been secretary of the Morley School Board for many years and was instrumental in creating the new high school building at Morley, which is conceded to be one of the finest school buildings in the State for a town the size of Morley. William F. Turner. Sept. 1, 1928, he shares of stock in the Big Rapids Sav- purchased 130° ings Bank, half of the shares held by the Ferris estate. He took charge of the immediately 3ank as president and cashier and undertakes to spend a portion of each working day with this institution. Mr. Turner was elected to the House of Representatives in 1924 and again in 1926. Last fall he was elected to the Senate from the 25th Senatorial district which includes Ionia, Gratiot, Montcalm, and Mecosta counties. Mr. Turner was married in 1900 to Miss Edna Hoover. They have three Kenneth, the oldest child, is manager of the Morley State Bank. The oldest daughter is married to Ray Gelder, who is connected with the State Highway Department. Mrs. children. Mr. Turner owns up to no hobby and attributes his success to hard work. —_++>_____ Did Butler Brothers Wait Too Long? In a letter to the stockholders of Butler Brothers, President Cunning- ham of that company announces the formation of Scott Stores, Inc., a sub- sidiary corporation formed to operate nickel-to-a-dollar a chain of retail stores. Until this announcement by President Cunningham, his company has been standing still, because it fail- ed to use the advertising medium which appeals to the class of merchants the house aimed to interest in its lines. It shot over the heads of merchants who handle goods such as Butler Bros. job. Profits have been woefully inade- quate. As late as three months ago officials of the company other than Mr. Cunningham denied reports that Butler 3rothers were contemplating a chain. They laughed at the idea. So far as we can ascertain, Mr. Cunningham said nothing. But that is beside the point. Now that Butler Brothers have finally stopped issuing optimistic state- ments about the important position of the wholesaler and have begun to face the music, they must remember that two years ago when the idea was sug- gested to the house there were virtual- ly no Montgomery Ward retail stores, far fewer Penney stores, considerably fewer Grant stores and fewer Wool- worth, Kresge and other stores, par- With Penney out after 500 new stores, Grant rapidly, Schulte stores on ticularly in the smaller towns. expanding opening five-cent-to-a-dollar every hand, competition will be keener, store managers higher priced and _ less numerous, rents considerably higher. And on top of that must be remember- ed the fact that neither Butler Brothers nor Scott Stores, Inc., have identity with the vast consuming public. Montgomery Ward and Sears Roebuck not only have established identities, but millions of dollars‘ worth of good will. Coming behind all the huge de- velopments of the past two years, Mr. Cunningham wil face a heartbreaking task in putting Scott Stores, Inc., on a profitable basis. to it. He may be equal But the fact remains that prob- ably it would have been far easier had he begun when the idea was suggested to him, rather than two years later; also if he had continued in close con- nection with trade journals which built the business up when he was acting as stenographer for the founder of the establishment. Hints For the Man Who Drives Him- self.. When leaving the car parked in a snow or ice storm, place a sheet of heavy paper, or ight cardboard, be- tween the windshield and the wiper. Removing the sheet when starting leaves the important part of the wind- shield clear. If the engine has a tendency to use gas faster than the vacuum system sup- plies it when running uphill, step off the accelerator for an instant. The vacuum system will speed up accord- ingly. Snow and ice covered streets are apt to be as rough as country roads. This calls for consideration of the car’s springs. Don’t complain if the engine stalls a few times when starting on a cold morning. It compensates for what is known as “oil lag.” Why get out to see if you have parked close enough to the curb when you can see from the driver’s seat whether the left side of your car is in line with the left sides of the cars ahead? A broken shock-absorber strap may cause dangerous sidesway on curves. Parking spaces are often found at the beginning of a block because a ma- jority of drivers pass an early oppor- tunity thinking there are other spaces up the street. Frederick C. Russell. 10 OUT AROUND. Things Seen and Heard on a Week End Trip. The main topic of conversation in Grand Rapids the past week has been merger of the Old Na- How- 2¢° Dre ype eC banks: circumstance may be both institu- with ever much the regretted by patrons of tions who are entirely satisfied things as they are, on one point all are agreed, and that is the advantage a big bank will be to large borrowers who have heretofore been compelled to divide their accounts among several meet their require- banks in order t ments for funds at certain seasons of the year. Ancther will necessarily result from the merger interesting feature which is the probable creation of a new bank building adapted to the needs and necessities of so large an institution. Neither of the bank locations now occupied can be expanded, owing to the peculiar conditions which prevail at beth locations. Neither of the heads of the new institution will long be con- tent to remain isolated from each other, as would be the case under existing conditions. This clearly indicates the abandonment of both locations and the creation of a new banking center near- er the future financial center of the city. With the East and South, growth of the city Campau Square will soon cease to meet this requirement. The practical solution of the problem will be the erection of a sixteen story Id building in keeping with the trend of business on the present location of the Porter building. This property has 84 feet frontage on Monroe avenue, 120 n North Division, 210 on West Fulton and 228 on Commerce. It is admirably adapted for a building of this charac- four + ter, because of its location on streets, affording opportunity for more light and ventilation than is usually the case in buildings of this kind. The real estate in question comprises 22,- 000 square feet and is valued at $700,- 000, which is probably a fairly con- servative estimate. A building suitable to that location and adapted to the banking business could be erected at a cost of from two to three million dol- lars. Edward Lowe, the owner of the property, is willing to lease the land least he so for ninety years, at i lf when it was propos- expressed ed to utilize the property as a hotel present Pantlind Hotel . i: 1 site before the proposition was adopted. It has al- ways been understood that he would rather dispose of the property on a ninety-nine year lease than by absolute sale it is would probably be willing to erect the also understood that he building if a sufficient rental income assured him- Mr. Lowe and 1770 shares in the Kent could be his wife have nuch Bank nuch as is Bank, more than three times as as is held by the head of the and nearly three times as held by Joseph Brewer, who owns 600 shares. If this plan is carried into exe- cution—and it seems to be the only logical way in which the present prob- lem can be solved—the locations in the Pantlind and Morton hotels can be abandoned, leaving the present branch MICHIGAN TRADESMAN of the Kent State in the Pantlind build- ing to function for the down town trade. There has been no bank con- struction in Grand Rapids since the Grand Rapids National completed its beautiful building, barring the ornate structure of the Grand Rapids Trust Co. The city will certainly welcome the creation of a new building in keep- ing with the spirit of the times and the dignity and magnitude of the pro- posed new bank, with five million of resources and forty millions of busi- ness on its books. The Hompe, negotiations which Messrs. undertook many vears ago to create a new hotel on the Porter block site are still fresh in the minds of living people, although Sligh and others most of the active promotors of that undertaking have gone to their reward. The negotiations for the sale of the property were Sam Fletcher- The plan was to take over conducted by the land on a ninety-nine year lease, conditional on Mr. Lowe erecting a hotel suitable for the needs of the city at that time. The plan proceeded so far that Mr. Beifield, of Chicago, was secured to take the management of the new hotel. As soon as it was thought the deal was a “go”, the late Charles Sligh quickly secured options on all the available property in the vicinity, including the Cody Hotel. When it came time to close the deal, Mr. Lowe decided that he did not care to have a hotel on that location. The promot- ors than transferred their activities to -antlind Hotel location, worked out quickly and It required much persua- sion to induce the late Boyd Pantlind to take the management of the new the present which they effectively. hotel, but he finally consented, creat- ing a beautiful atmosphere which has been to the lasting glory of Grand Rapids. Friends of mine who have recently visited Germany tell me that the loud- ly paraded statement that Germany is reconciled to her defeat by the allies is all bosh; that the talk of a war of retaliation is heard in every gathering, large or small, all over Germany; that the song “Deutschland oeber alles” is heard dozens of times daily in churches, schools, hotels, saloons and in private and public places. I dislike very much to accept these statements from Amer- when they are fully icans, but con- firmed from German sources I have During the week Berlin came to this country over the Asso- to admit their truth. the following dispatch from cited Press: At the unveiling of a monument to the thirteen employes of the Krupp works at Essen who were killed in a riot on the day before Easter, 1923, by the French occupation troops, Baron Krupp von Bohlen, husband of Bertha Krupp, called on his hearers to keep green the memory of the occurrence. “Every German should think daily and hourly of this miserable French sanguinary act,” the baron declared. “What the French did to the Germans cries for vengeance and revenge- How fervently we must hate has been taught us by the French. This hate should be holy to us. It should be handed down as a legacy from generation to generation until that hour when free- dom and the fulfillment of the Father- land’s aims have been attained.” The Preussische Kreutz Zeitung, re- actionary organ, expressed regret that the Burgomaster of Essen was not present to hear these words. For several years the union printers of the country have been clamoring for a five day work week. Owing to the present depression in the printing trade they are getting a'l they ask for—and more. Several offices in the city are giving their married employes three days work a week and their unmarried men two days per week. Owing to the pernicious activity of the union during the kaiser’s war, the wages of skilled workmen in the printing line were forced up to a point which practically amounts to confiscation; in other words, no employer can pay the pres- ent wage scale for pressmen, linotype operators and stone men and retain his standing with his customers, be- cause of the exorbitant prices he has to place on his output. A re-adjustment along reasonable lines must come be- fore the job printing business of the country will be in a prosperous condi- tion: During the recent political campaign IT considered it an outrage that the old ironmonger who conducts a radio sta- tion at Shreveport should have been permitted to send out every night such a quantity of abusive language con- cerning one of the candidates for the presidency. It seems to me that such an abuse is entirely out of place and should not be tolerated by the Federal Radio Commissicn. I feel the samr= way about station W GN, which is owned by the Chi- cago Tribune. It furnishes some news of the day before, but uses the name of the Tribune so constantly as to be positively annoying and _ nauseating. Other newspapers which own radio sta- ticns handle this matter in an exceed- I feel the same way about the Tribune itself. Its pompous assumption that it is the “world’s greatest. newspaper” has not a single ground on which to base such a claim. It is not in the same class with the New York Times and a dozen other Amercian newspapers with which I happen to be familiar. The Tribune is the foe of good government and ap- pears to be the ally of the 100,000 fiends who walk the streets of Chicago with murder in their hearts and guns in their pockets: ingly diplomatic manner. I have never seen a word of protest against the element in the Tribune. I have never seen the paper urge the officers of the law to do their duty and clean up this de- plorable situation. On the other hand, the Tribune undertakes to shape the legal policy toward criminals in every other state except its own. Just now it is undertaking to induce Governor Green to recommend the repeal of his habitual criminal act, which in my opinion is one of the best pieces of legislation Michigan ever undertook. I hope our sturdy Governor stands firm and refuses to be swayed from the path of duty by a newspaper which has no settled policy except to inject its per- nicious influence into other people’s business and deliberately shuts its eyes to the monster crime condition which stalks abroad in Chicago twenty-four hours every day. In view of the many January 2, 1929 fine things Chicago has done it is ex- ceedingly unfortunate that the Second City of America should not have a really great newspaper like the New York Times. E. A- Stowe. +--+ The Inspection of Christmas Trees. We have a law requiring inspection of the trees with the object of prevent- ing the spread of injurious plant dis- eases. At present the work is in charge of the Office of Orchard and Nursery Inspection. The trees handled are really forest trees. Our Conservation Department finds it necessary to watch for theft of the evergreens from forests on State lands. To lessen the total expense to the State and at the same time to more effectually prevent depredations on State lands it will be wise to place that inspection service in charge of the Conservation Department. Parties intending to cut trees must notify the Inspector and state where they are to be cut, in order that the Inspector can ascertain whether the trees come from a disease free area. With this inspection service placed in charge of the Conservation Depart- ment, any contemplated theft from State land would be nipped in the bud. And, moreover the principle of con- servation could be carried into greater service for the protection of evergreen forests on private lands and their bet- ter development through use of the rules of good forestry. Our State Forest Service is a part of the Conservation Department. Con- servation of all forests is fundamentally in line with the motive and design in When the tree inspectors go for examination of places where the Christmas trees will be cut they could be prepared to fur- nish the land owner with printed mat- ter explaining the principles of for- estry practice and the way in which the trees can be taken as a thinning without damage to the future useful- ness of the forest area. These inspec- tions furnish valuable opportunities for a forest extension service sure to be of great usefulness in the conservation of resources, therefore the Con- servation Department will be doing the work it ought to do. We have a “blue sky law” to protect honest people from wasteful forms of investment. The principle underlying that law can well be followed in making this tree inspection law a source of educa- tive effort protecting the forest re- sources of our State and putting into the hands of the land owners sufficient information so that cutting of Christ- mas trees shall not result in reckless damage to the final stand of needed timber. Frederick Wheeler, President Michigan Forestry Ass’n. -—__—+o-@-@ Proof of Quietness. Prospective Guest: Is this a quiet room? Landlady: Sure, and it’s that quiet ye can hear thim blasting fer an apart- ment house next door. + A woman takes quite as much pride in looking young as a man does in feeling young. founding that Department. forest ? | 1 natn ORM TEES ~ a January 2, 1929 MICHIGAN TRADESMAN 11 Why the Iroquois Changed Their Warlike Attitude. When the victorious Iroquois and their allies crossed Mackinac Straits after their victories of 1649 they left behind them only a trail of bloody massacres. Not only were the French attempts at settlements around Georg- ian Bay and the North end of Lake Huron utterly destroyed, but their In- dian allies were annihilated as well. The Iroquois next turned their atten- tion to the neutral Indians who occu- pied a territory mostly along the South side of Lake Erie and the war of an- nihilation swept up into what is now the Southern Peninsula of Michigan, from which all the resident Indians made a wild race to get away. When it was all over for the fourth time Michigan was practically depopulated. The Troquois had an ambition to hold all Michigan as one great hunting ground. By 1654 a small band of Huron refugees from Mackinac were trying to establish a Michael's island in the mouth of Green Bay. A small party of Ottawas were making a similar attempt on Washing- ton Island, net far away. On the main land to the North there was a settle- ment of Pottawamanies which was be- ing gradually built up and strengthened by numerous bands which gathered at settlement on St. what promised to become a stronghold. Quite a pretentious fort was built and taken, although everyone believed they were beyond every precaution the Iroquois and all danger from that source. Near what is now the Soo another Chip- pawees as its moving spirits, but wan- settlement was started with derers from several other tribes were included. While this was going on in the Northland developments of inter- est were happening along the St. Lawrence, where the French settle- ments were located. When the Iroquois completed their destruction of the neutrals they de- cided to clean up the job by the com- plete destruction of the French in America. To that end they gradually surrounded all the French settlements and commenced a seige which had every promise of complete success. Gradually food became scarcer and the lines were drawn closer until 1655, when all of a suddene the French were utterly surprised by the visit of an Iroquois. messenger who sued for peace. The bewildered Frenchmen hardly knew what to make of the situation, nor could they understand how when they were utterly desperate themselves, their enemies should ask peace of them. It was a complete mystery and it was several months be- fore they could find the reason for its solution. To know the reason we shall have to come back to Michigan. Just why they were making the trip we do not know, but in the early sum- mer of 1654 a scouting party from the Pottawaminee settlement on Green Bay was near enough to Mackinac Island to learn that a strong war party of Iroquois were in camp there. The badly scared Pottawaminees lost no time in getting back home with the news and preparations were made to give the invaders as warm a reception as possible. The two settlements on the islands were called to the main land. The Hurons never were worth anything for a fight after their defeat in 1649 and their whole party made as swift a get away as possible toward the Menominee River. The rest of the allied forces prepared to make a stand. The force of Iroquois at Mackinac Island was divided into two war parties one of which was sent to destroy the settlement at the Soo and the other to Green Bay. Just how the Pottawain- inees did it or exactly what they did has not been kept of record, but in some way they managed to get poison into the food of their approaching enemies until when they arrived in front of the fort on Green Bay so many of the Troquois were sick that they put up only a feeble attack and allowed They drifted into the country of the Illinois, themselves to be driven away. whom they had never known until this and by whom they were destroyed un- til only a very few sickly Iroquois succeeded in getting back to their home country. The Iroquois war party which went North from Mackinac Island had little difficulty in destroying the settlement and taking many prisoners. During the following night friends of the un- fortunate prisoners saw them tortured as they watched the Iroquois camp all during the night. In the early morn- ing hours the victorious Iroquois be- came careless, probably flushed with their victory and all unaware that their late enemies were watching. When the whole camp became quiet the Chippawees and their allies who had organized themselves for that time as they saw it approaching, rushed in and made their defeat a complete vic- tory. Only two Iroquois were spared. They were mutilated and then sent home to tell the story. The report of these two defeats took all the heart from the Iroquois. That was the secret which caused them to surprise the French settlements with overtures for peace Some months after the peace was declared, but: before it was known in the Northwest, Joliet and others ar- rived at the Soo, where he found that an Iroquois had been taken as a prison- er and upon whom the local Indians there were preparing to inflict tortures. Realizing that should this be done and word of it get back to the Iroquois, it might lead to hostilities again, Joliet set himself to prevent it. He succeed- ed in getting the Troquois man turned over to him and proposed restoring him to his people. Up to this time the French had no knowledge of Lake Erie or the direct route by water up While they were arranging to start the journey by the route they knew, the man asked Joliet why they did not go direct. This led to an explanation and the trip being undertaken by the direct route. This was the first trip over that route and much of it was entirely new to white men who saw it for the first time. A. Riley Crittenden. —_—_»-- 2 ___ A little apple sauce every day keeps the divorce lawyer away. the St. Lawrence. Tips Given To Help Your Business. 1. By displaying goods where they show up to the best advantage you secure the greatest number of sales with the least amount of effort. 2. Without courtesy (even though you have wise store policies and care- ful buying methods) you build up good will slowly. With courtesy you build it rapidly and permanently. 3. Watch for the silent customer she may have come to look. But if you handle her courteously she may turn out to be a good customer. 4 Children are great talebearers. They are either your best or your worst advertisement, depending on whether your salespeople treat them decently or not. 5. There are better and more satis- factory ways of keeping customers’ good will than to keep them waiting for change and packages. 6. Not all merchandise you carry deserves to be up front, but make sure that the merchandise that sells best when people see it gets “preferred” position. 7. There may be times when it goes against the grain to make adjustments in the customer's favor (the times when the customer is dead wrong), but remember it is good business. —_ sos A Hairdressing Aid. A novel head band is now to be found in the leading shops for wear when cream and make-up are being applied. tl is made of a rubberized silk in a skin tone, which is very becoming. This band may be worn by those with cither long or short hair. 1996 GRATIOT AVENUE MILLER PEANUT PRODUCTS CO. Michigan’s Greatest Exclusive Peanut Products Manufacurers and distributors to the Jobbing Trade OUR LEADING BRAND — PLAYERS PEANUTS DETROIT, MICHIGAN PHONE 64989 PRODUCTS—Power Pumps That Pump. Water Systems That Furnish Water. Water Softeners. Septic Tanks. Cellar Drainers. MICHIGAN SALES CORPORATION, 4 Jefferson Avenue GRAND RAPIDS, MICHIGAN journal. tile services. The Demands of the Times In these times of sharp competition, a business or a brand of goods must sell itself with more than general claims of excellence. It must offer some desirable thing which is distinctive and_ specific. The Michigan Tradesman offers the aid of a native Michigan institution—which has sent ‘ts roots into Michigan soil for forty-six years collecting experience and contacts—grow- ing with local industry—giving to customers throughout the United States the fruit of this close relationship in credits, collections, trade information and other financial and mercan- There is real advantage in your keeping in touch with existing conditions and future prospects through this unfailing source of information and advancement. Why not try it out for the coming year? So must a trade FINANCIAL Big Drop in Bond Flotations. While the country’s speculative fever in the last vear has been a pronounced bullish influence on stocks it has been bearish on bonds. New bond flotations in 1928 will fall roughly $2,000,000,000 short of those in 1927 although about a billion dollars more in stocks were offered to the pub- lic than a year ago. The contrast is all the more impressive when reduced to ratios. The 1928 bond flotations total about $4,.500.000,000 to date, against $6.560.000,000 for the same period last vear. whereas new stock efferings to- tal $1.700,000.000, against $700,000,000 last year. That makes a 31 per cent. reduction in bonds and a 140 per cent. expansion in stock offerings to the public. That the the New York Stock Exchange should have fallen to $5,662,000 on Monday volume of bond trading on t the lowest total in recent records—is an interesting commentary on the pub- lic’s attitude with the approach of the anuary reinvestment period. It is the January { season of vear when the reinvestment funds reach their peak. In ordinary times the last week of the year should stimulate additional demands for fixed interest bearing obligations. In a sense these Stock Exchange nd figures are misleading for in re- cent months the Exchange's facilities have been so heavily taxed with the stock trading that an increasing pro- portion of the bond transactions have been handled directly between the in- yestment houses. Consequently the full volume of trading in bonds is no- where nearly all reflected in the listed transactions on the Exchange. hat has lifted industrial stock prices persistently higher antil these stocks now yield less than 4 per cent.. the value of bonds has drifted gradually lower. The steady climb in ninety-day time money from 4% per cent. at the beginning of 1928 to 73% per cent. now has not affected stock quotations. It has very greatly affected 1 prices—the average yield on bon bonds has consequently risen sub- stantially during the year with this drop in Drices. A difference of opinion exists in Wall Street h regard to the outlook for bond prices in the new year. Some : ao. contend that the high interest rates and speculative tendencies of the pub- lic will continue t depress bond values. Some point out that a very large class of conservative investors in this country will always prefer bonds and that the decline in prices has ushered in an attractive yield basis. of the bond part on the ong as stocks » the bond mar- of attention. On any change portion in public sentiment it is in position to improve. Paul Willard Garrett. {| Copyrighted, 1928.] —_—_22a____ Money Flurry Is No Surprise. After stabilizing around 9 per cent. in the week before Christmas call money yesterday jumped to 12 per MICHIGAN TRADESMAN cent. and bore out the predictions of bankers in the financial district that the approaching year-end settlements would bring a money squeeze. That the pinch did not come until this week was a surprize to close students of money. Its arrival nearly a full week after its scheduled time is interpreted as an indication that bank- ers were pretty thoroughly prepared for the event. How high money will go in the few days that remain of the old year is a question to which the financial district seeks an answer, but it is not so disturbing a question as another. What prophets want to know now is whether the turn of the year will bring the full measure of money re- laxation that has been so confidently predicted. It will disappoint the stock market if early January does not usher in a period of pronounced easier funds. The money agnostics yesterday began to emphasize the possibility that many may awaken carly in 1929 to find the money market has not turned so per- ceptibly easy after all. Perhaps events will fail to bear out the anticipations both of those who expect downright ease in money after the year’s turn and those who fear a continuation of dear rates. Forces making for tightness at this season center around the heavy currency with- drawals in connection with holiday de- mands, and the heavy vear-end settle- ments. These pressures will relax quickly in early January, and will re- move dangers of moncy flurries such as the market faces in the current week. While it 1s an almost invariable rule that January ushers in a period of relative comfort in the money market nobody can ignore the peculiar condi- tions that underlie the present position. Consequently while January will bring the usual seasonal forces for ease the market will go wrong if in failing to note fundamental conditions it over- estimates the effect of this seasonal relaxation. Knowing that the Federal Reserve system stands committed to a firm money policy the financial district will watch with increased interest the trend of brokers’ loans in the next six weeks. \ continued expansion in private lend- ings has greatly benefited the stock market this fall. In a measure the trend of brokers’ loans bears on the trend of the market. Heavy with- drawals of private lendings might con- ceivably tighten money still more early in the new year whereas additional lendings would work the opposite re- sult, Paul Willard Garrett. [ Copyrighted, 1928. ] —_—__+<-.+____ Sell Five Million More Stems of Bananas. United Fruit handled about 43,000,- 000 stems of bananas in the first nine months of 1928 or about 5,000,000 more than the same period of 1927. This astonishing increase with satisfactory profits was not anticipated in view of the large domestic fruit crop, but is explained by company officials on the ground that the banana is now a staple food, which adds variety to the domes- tic fruits, and that the American people are eating much more fruit- January 2, 1929 ss The Oldest Bond House in Western Michigan A.E.KuUsSTERER & Co. Investment Securities 303-307 Michigan Trust Building A MICHIGAN CORPORATION Capital and Surplus More Than $450,000 GEO. L. O’BRIEN Vice President ARTHUR E. KUSTERER President ROGER VERSEPUT, JR. Sec’y and Treas. \K/ \K Fenton Davis & Boyle Investment Bankers GRAND RAPIDS Grand Rapids National Bank Buliding Phone 4212 Detroit 2056 Buhi Building Chicago First National Bank Building ODIN CIGAR COMPANY Common Stock The stock of this company earned $3.12 a share in 1927 and has been placed on a dividend basis equal to $1.40 a share annually to yield 7.35% on the present selling price. CIRCULAR ON REQUEST A. G. GHYSELS & CO. INVESTMENT SECURITIES Buhl Building, Detroit Peninsular Club Bldg., Grand Rapids — Kent State Bank “The Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding Twenty-Three Million Dollars, invites your banking business in any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. pees LIME ig ee OD Investment Securities E. H. Rollins & Sons Founded 1876 _ _ Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Boston Denver Chicago Los Angeles secret seem ! i * y f cae NEES January 2, 1929 MICHIGAN TRADESMAN 13 Era of the ‘Chain Store. The announcement which was re- cently made of a country-wide depart- ment store chain might have been ex- pected. It is characteristic of the pres- ent-day era in the retail trade. The new chain will have a sales aggregate of a billion dollars. It is an imposing figure. Yet it is only one-fifth of the annual sales total of smaller chain stores. The department stores were the last to join fin the now popular chain store idea; to join, that is, to an appreciable extent. Cigars, dry goods, shoes, candy, groceries and five-and-ten-cent articles long ago succumbed to the idea and found it profitable. Yet on a large scale this method of merchandising ts new: its growth began after the close of the war. At present more than a dime of each of our dollars expended outside of de- partment and mail-order houses goes to one or another of the chain stores. In the larger cities it is twice as much, the chain store taking 20 per cent. of the total volume of retail trade; more in some lines and less in others. In New York and Philadelphia the chain grocers, for instance, receive 70 cents of each dollar spent on groceries. That the chain store idea presents certain advantages and certain dangers is quite apparent. Chain stores can buy in vast quantities di- rectly from the manufacturer or the producer at lower prices than individ- ual stores. They eliminate the middle- man or the jobber and with him his profit. Groceries, on the whole, are cheaper in the chain stores than else- where. And the things which can be bought in these stores for five or ten cents make one marvel. So with chain stores in other lines. also The danger is obviously in the op- portunity for monopoly which the idea, if carried to the extreme, may present. This danger is not illusory nor, on the other hand is it immediate. Last spring a resolution was adopted by the Senate, at the instance of Senator Brookhart, directing an investigation by the Fed- eral Trade Commission of any monop- olistic tendencies which may have de- veloped. This vigilance ought to check abuses. Despite its proportions this develop- ment is still in the incipient stage. There are many other lines which potentially lend themselves to “chain- ization.” —_———__o A New Shipping War. By assigning one of its transatlantic liners to the New York-Havana ser- vice the United States Shipping Board meets the challenge of the British Cunard Line, which has lately placed one of its vessels on this run, previous- ly monopolized by American steam- The board takes the position that since the American lines maintain a year-round service between these ports it is unfair for foreign ships to compete with them in the winter months, the time when the losses for the rest of the year are usually over- come by the large tourist trade. ships. Foreign ships may not, under Ameri- can laws, engage in our coastwise trade. Technically, Havana is a foreign port, but Chairman O'Connor contends that this run is virtually an American trade route, which has hitherto been respect- ed by foreign shipping interests. The outcome of this new competition will be Obviously the Cunard Line has a right to provide fast, New York and Havana, and the action of the Shipping Board that the service hitherto has not been up to the highest standard. Ome re- sult of this competition will be the interesting. luxurious service between is a confession furnishing of much better facilities for travel to Cuba, so that patrons will have no reason to regret this ship- pine ‘war. Few citizens will carry their patriotism to the point of travel- ing exclusively on American ships if those craft are inferior to their for- eign competitors. On the sea, as else- where, the natural laws of trade pre- vail. It would be pleasant to know that the largest and festest and most com- fortable afloat ply to foreign ports under the American flag. There ships was a time when they were unexcelled on the Seven Seas. ——_++>—__- Business Philosophy. As we have said before, life is amus- ing and colorful if you have a sense of humor. For twenty vears one man has been editor of a noted newspaper. of brilliant men have been on his pay roll. They have ccme and gone, but the editor has remained. Scores Through his long service the usual comment on this editor has been: “Not a bad fellow but dumb. What an op- portunity he misses to create a great newspaper!” Meanwhile the circulation of the newspaper has more than kept pace with the growth of the city. Mostly through merit it has eliminated com- petition, until now it is the sole sur- vivor in the morning field. ‘One therefore wonders whether this better off if he had The would use his talents to raise hell. In- editor would be more ability. chances are he stead, he steers a safe course, pleases almost everybody, offends nobody and makes a lot of money for himself and William Feather. —_—_> 2 Business Philosophy. business and his employers. lf a wishes to protect his creditors and his investment in the event of his death, term insurance meets his needs idealy. The difference between the cost of term and other forms of insurance can be used to advantage in the business. If a man buys a house and wishes to man goes into clear the property of the mortgage in case he dies, term insurance is a good buy. He can use the difference be- tween the cost of term and more ex- pensive forms to reduce the principal of the mortgage. Every young man who has others dependent on him should buy all the insurance he can afford. buy from three to ten times more term insurance with-his dollar than of other forms, let him make sure that he has analyzed his situation before he bar- gains for the more expensive policies. William Feather. Since he can N AUDITS -SYSTEMS-TAX SERVICE” LAWRENCE SCUDDER & CO. ACCOUNTANTS AND AUDITORS 924-927 GRAND RAPIDS NAT’L BANK BUILDING, GRAND RAPIDS, MICH. 313 PECK BUILDING, KALAMAZOO, MICHIGAN 452 W. WESTERN AVE., MUSKEGON, MICH. New York - Chicago - Detroit - Washington - Hammond - Boston The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS “te wie MICHIGAN Only When Helpful THE “GRAND RAPIDS SAVINGS BANK” feels it is “SERVING” only when the things it does for its customers are helpful to them in their financial affairs -- business or personal. Rendering banking service along broad and constructive lines for 56 years has established this institution in the confi- dence and esteem of business houses and individuals throughout all Grand Rapids. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home”’ MONEY dead dollars cannot even raise a whisper. Our new method of collection gets results at a surprisingly low cost. You assign no TALKS ~ BU claims. Ask us for details. Endorsed by users, this paper, any Bank or Chamber of Commerce in Battle Creek, Michigan, and Retail Dry Goods Association of Michigan: Merchants’ Creditors Association of U. §&. Suite 304 Ward Building, Battle Creek, Michigan For your protection we are bonded by the Fidelity & Casualty Company of New York City. GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank Square” 14 MUTUAL FIRE INSURANCE Co-operate For Better Insurance. During the past year the Hartford Insurance Company, which is one of the largest and most successful oper- ating in the United States, decided to cancel every policy they carried on farm property in Michigan. This ac- tion -on their part set insurance men thinking. The Hartford Company know their business from A to Z. They know what insurance costs are and the con- ditions as fully as well as any com- pany operating anywhere in the U. S. They cancelled more insurance in Michigan in a very short space of time early in 1928 than many farm mutual companies carried. Now why did they do it? Simply because their records showed that the loss ratio on farm risks in that state was so large that they were carrying their business at a loss, and they are too good a business company to con- tinue to do business when they have to pay out more money for losses than is paid for insurance. Their attitude in Michigan should certainly send cold chills up the spines of those whose companies are com- When companies can’t posed entirely of farm risks. the old substantial stand the gaff, what is in front of the farm mutual companies? It resolves itself simply to this, that if the farmers of Michigan fail to use greater care in the prevention of fires, they will find themselves paying a much higher rate than they are now paving, with the possibility that they may not be able to get any insurance from any company. Such a condition would not be a precedent. It has oc- curred before in some. states, and Michigan may get hit the same old way if the farmers are not more care- ful along fire prevention lines. It is true that the majority of farm- ers are careful and will do anything to save their property from destruction, appreciating that the insurance they carry would not reimburse them for their loss. On the other hand, there is the minority who are insured for full value, and wouldn't feel at all bad if they sold their buildings to the in- surance company. The latter class is the one which is raising havoc with insurance. They are the ones who are giving insurance in the rural districts a black eye. It is this class which is responsible for the withdrawal from the state of such big companies as the Hartford. The careless, don’t-give-a-darn fel- low, while largely responsible for the unfortunate condition existing, is not entirely at fault. The better class, the real fire preventionist, careful and hon- orable, is the last man to inform his company of hazardous conditions, even though he may do so without becom- ing mixed up in the affairs. He is fur- nishing more than his share of money to operate the company and pay losses, hecause he is safe, and the over-amount he is paying beyond what it would cost if all were careful, is to pay for the other fellow’s gross carelessness. Are you, who have a safe risk, doing your share to prevent fires, going to sit MICHIGAN TRADESMAN idly by and allow farm insurance to become degraded, increased in cost, or entirely eliminated from your reach? If so, you are doing wrong. Come out in the open and refuse to carry your insurance in a company where some of the members you know are blood- suckers—draining the very vitality of the company, impoverishing the treas- ury of the money which belongs to you and other honest, dependable men. It is within your power to raise the plane of farm insurance, if you will do your duty. If you do not want to come out flatfooted and tell your com- pany of the hazardous risks which they are carrying, you at least can write a note to the company, not sign- ing your name, to investigate certain conditions, and you_may rest assured that any live, wide-awake insurance company will see to it at once that such risks are carefully investigated, and no doubt cancellation will follow, and the loss ratio of the company will diminish. There is another instance where co- operation is sadly lacking, more es- pecially where mutual insurance is in- volved. When a fire occurs, the mem- bers of the same company in that com- munity will gather at the scene of the fire and concoct every possible scheme to “wallop” the insurance company in the settlement. tion of loss claims and suggest every They urge the infla- known kind of trickery, so that the in- sured may get more than he is justly and lawfully entitled to in the settle- ment. They forget that the money with which to pay such losses comes from them and hundreds of others comprising the company, who are re- quired to furnish the money with Such tactics, common as they are, dishonest and which to pay the losses. unfair to the company of which they are a part, if practiced for enough will eventually wreck a good company. It is the intention and desire of any well regulated insurance company to pay in full its honest losses, and if an effort to take undue advantage on the part of the insured is not made, the company may be depended upon to do the right thing. On the other hand, when an adjuster finds that the insured member is trying to take undue advan- tage of the company by securing pay for articles not destroyed and exces- sive amounts on property burned, then he is on the defensive, and must, for the protection of the funds of the com- pany, combat unjust claims with all means at his command. A greater degree of co-operation will result in the upbuilding of insurance companies, losses and Without it, de- Fail- ure to obtain insurance on farm prop- erty would mean the immediate fore- lessening of lower cost insurance. pendable insurance is uncertain. closure of all farm mortgages, and new mortgages would be impossible to negotiate. No concern will loan money on property which cannot be insured. Do your share to purify farm insur- ance conditions. Aaid the company in which you are insured in cleaning out the undesirables. —_+-<-__ The greatness that is thrust upon a man always goes to his head. January 2, 1929 OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying rheNetcotis O70 LESS Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER STRENGTH ECONOMY THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES Lansing Michigan Combined Assets ef Group $45,267,808.24 20% to 40% Savings Made Since Organization FIRE INSURANCE—ALL BRANCHES Tornado— Automobile — Plate Glass Affiliated with The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. January 2, 1929 MICHIGAN TRADESMAN 15 HOTEL DEPARTMENT Incidents of Trip From Phoenix To Los Angeles. Los Angeles, Dec. 28—The trip from Phoenix to Los Angeles represents a motor drive of approximately 450 miles, over an excellent highway. Many peo- ple make it in a day, but they are only making an endurance test and not try- ing to look at much of anything en route. That portion of the trip as far-as Yuma—where we cross the Colorado was uneventful, with the same old desert effect in scenery, but it was made after a delightful stay in Ari- zona’s capital, and we were peculiarly fit for a dav of hard work. Californians seem to have a special obsession to spend a liberal portion of their lives in desert fastnesses. They are regu- larly served with a wealth of comfort and enjoyment at home, what with sunshine, fruits and roses, at all times, but they combine their itineraries with trips to snow capped mountains, and when the snow fields are inaccessible, they go to the other extreme and shift to the sands of the desert. Of course this applies particularly to the winter months. The seashore, with its prom- ise of cool breezes may lure thousands during the summer season, but the chilly days drive them to the interior, a fact I cannot understand, as the weather reports at this season of the year, consistently show that the nearer you approach salt water, the more temperate one finds the climate. At the hotels and along the road the trend of traffic seemed to be Eastward —not to the Eastern or even Mid-west states—but to Arizona and New Mexico. We are heading in to the famous Imperial Valley, and after a strenuous day we make a night’s stop at El Centro, which is, one might say within a stone’s throw of Calexico and Mexicala—a conglomeration of Cali- fornia and Mexico—squatting on the border line separating two great na- tions. Close enough to Mexico for all practical purposes and to get the bene- tt of the “spiritual” aroma provided by recent immigration. Most everybody back East has heard and read much about the Imperial Valley of California. Much has been written of it, but there is still left. much food for thought and some silent contemplation. We all know that of all the early fruits and vegetables dis- played on the Eastern markets, the very finest and perfect specimens are from this particular Valley, reclaimed from the Colorado Desert. Imperial Valley has been rescued by the hand of man from vast sand wastes. Through the pioneering of earnest human workers assisted by a smiling Providence, this great Valley is blooming with an unparalleled de- gree of fertility and production. Back of it all, however, is the matter of ir- rigation, an indispensable prerequisite to the reclamation’ of arid areas. It might be said that this claim would apply to nearly one-half of the produc- ing lands of the Nation. In Imperial Vallev the system in use is the most complete possible under Government regulation, supplemented by a_ strict supervision by state authorities. It was one thing for Uncle Sam to prepare reservoirs for the storage of water, but quite another and more per- plexing proposition to make the de- livery of same to the point where it was most needed. In California this was accomplished by the formation of mutual associations, which took over the work and responsibility of financ- ing this gigantic enterprise. Here were 500,000 acres of land which prop- erly equipped with irrigation facilities would keep 100,000 individuals out of mischief for a lifetime, and the de- scendants forever. But the seemingly impossible was accomplished and to- dav there are to be more nearly exact, 538,000 acres under the Imperial canal system, with a million more awaiting to produce milk and honey after the Boulder Dam proposition has been finally ironed out. The Imperial Valley lies between the Coast Range of mountains and the Colorado River, a section long known as before stated, as the Colorado Des- ert, and for years considered worthless and irreclaimable. North of this great desert is the Eastern extension of the San Bernardino mountain range, dry and barren and worthless. On the West the Coast Range .rises to a height of 3,000 to 5,000 feet, which on the desert side, is also dry and barren. Through the Eastern part of this des- ert is a range of sand dunes which ex- tends down across the international - boundary line, terminating just below it. Between these sand dunes on the East and the Coast Range on the West there is a vast level plain which before its reclamation, was as dry and barren as the dunes and hills them- selves. Most of this plain is below sea level and was originally an exten- sion of the California Gulf. Some sixty miles below the Mexican line the Colorado River empties into the Gulf. It is a very muddy stream, which has poured into the Gulf for untold ages. When the Gulf reached as far North as Indio, or at least the present site of that prosperous city. the Colorado River emptied into tt some 150 miles Southeast. It was then fifty miles wide opposite its an- cient mouth and gradually formed a bar across the Gulf. After a time this bar was raised fifty feet above high water mark and this cut off the upper portion from the main body, forming an inland sea some forty miles in width by 125 in length. The result then was that the fiow of the river was changed, divided, as it were, flowing both into the Gulf and this inland sea. Finally when the permanent flow Northward ceased, this inland sea gradually dried up, leaving what is now known as the Salton Sea. This vast basin was all below sea_ level, and finally long continued rains so aug- mented the water supply it virtually be- came a great lake, though never of any great depth, not more than ten feet at any stage. All around this sea were millions of acres of land below sea level, arable when irrigated and won- derfully fertile. In addition to this, there is a vast expanse of country South of the international boundary, which extends to the Gulf of California on the East. Most of this is the most productive and_ fertile land in the world and it also covers about 800,000 acres in area. Much of this is irriga- ble and is occasionally flooded by the outshoot of the river. The real story of the Imperial Valley sounds like a fairy tale. California is much given to speaking of her resourc- es, some of which are on paper and much more in the minds of real es- tate operators, but the Imperial Vallev is certainly the real goods. In the brief space of twenty-five years it has been transformed from a harsh and uninviting desert to a veritable Garden of Eden. Where only cactus and sage brush were, now lie broad fields of wonderful vegetation, with a wealth of fruit and fodder. Everything imagin- able may be seen growing here con- temporaneously. Two score of vears ago scarcely a white man found habita- tion here, while now there are 100.060 of them, prosperous and happy. The turbulent Colorado subdued to the arts of peace and plenty. Human beings have virtuallv led the waters of this mighty stream, sweep- ing down the slopes and valleys of seven states, through hundreds of miles of canals and distributed on a fertile soil the silt resulting from vears of erosin. These deserts slept so long, were so long considered a waste and even a menace to mankind that the complete- ness of their awakening becomes all the more wonderful. Thirty vears ago this storehouse was locked. To-day it Continued on Page 25 River has been < SN Reatoe Eo Sataaai usar \ sae stabGeatse: are Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND. Mar. Luxurious Comfort, Appetizing Meals, Reasonable Rates, and Finest Mineral Bath Department in the country, are just a few of the reasons for the popularity of West Michigan’s finest hotel. We invite the patronage of business men and pleasure-seekers. Hotel Whitcomb and Mineral Baths St. Joseph, Michigan “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. PARK-AMERICAN HOTEL KALAMAZOO A First Class Tourist and Commercial Hotel Also Tea Room, Golf Course and Riding Academy located on U.S No. 12 West operated in connec- tion with Hotel. ERNEST McLEAN Manager Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. WwW. O. HOLDEN, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Batn ropular Priced Cafeteria in Con- nection. Rates $1.50 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Beg.nning Jan. ist Eurc,man Plan mo. ana coid running water In ail rooms. Several rooms with bath. All rooms well heated and well venti- lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS, Manager NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Kuropean $1.50 and up per Day. RESTAURANT AND GRILL— cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. a Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. CHARLES RENNER HOTELS Four Flags Hotel, Niles, Michigan, in the picturesque St. Joseph Valley. Mishawaka Hotel, Mishawaka, Indiana Edgewater Club Hotel, St. Joseph, Michigan, open from May to October. All of these hotels are maintained on the high standard established by Mr. Renner. HOTEL CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE, MICH. Up-to-date Hotel with all Modern Conveniences—Hlevator, Bic. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 HOTEL OLDS ILANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. +eoRGE L. CROCKER. Manager. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mor. Muskegon = Michigan a Columbia Hotel KALAMAZOO Good Place To Tie To ————————————— 16 MICHIGAN TRADESMAN January 2, 1929 SCARED OF THE CHAINS, Real Reason For the Hahn Dry Goods Merger. Most of the readers of Sales Man- agement have known for _ several months that Lew Hahn, formerly sec- retary of the National Retail Dry Goods Association and before that, retail edi- tor of Women’s Wear, was organizing a chain of department stores. However, it had been taken for granted that only second-rate, financially - impoverished stores would enter the Hahn combine. Imagine the surprise, then, of the busi- ness world when the list of stores that have joined the affiliation was announc- ed a few days,ago and it was seen that it included many of the largest and finest department stores in the United States! It will be noted that in every case, the unit that has been purchased is the largest or second largest store in its community. At least the first nine inbstitutions in the list enjoy a National The Marsh Co. is the largest store in New England. L. S. Donaldson Co. is the biggest mercantile tween Miwaukee and the Pacific Coast. The Bon Marche does the largest cash either reputation. Jordan establishment be- business of any store on the Coast and next to R. H. Macy & Co., of New York City, and the Boston Store, of Chicago, is the most conspicuous ad- vocate of the cash system of doing business. Practically all of these stores have been in existence many years. Jordan Marsh Co. was established in 1841; Rollman & Sons Co., in 1867; Herpol- sheimer, in 1870; Quackenbush Co., in 1878; L. H. Field Co., in 1869. The others average about forty vears of age. The present volume of these stores is in excess of $108,000,000 an- The net profits of the estab- lishments for the last three years have sales nually. been as follows: is $6,086,626.02 Oe 6,234,406.30 oy. 6,130,637.75 No store was taken in the merger that had not been showing a net profit of at least 5 per cent. on capitalization. The most interesting thing, however, about this consolidatian is the design behind it. What is that design? What new development in retailing makes it possible for a man with nothing but an idea and a reputation for ability and integrity to go out and organize such a gigantic combination of stores in a few months? To get the answer to these questions, I sought Mr. Hahn and his immediate Arthur Weisenberger and Questioning these men was very much like interviewing associates, Eugene Greenhut. a football team that had just finished a game with Carnegie Tech. They had put in a year of the most arduous sort of promotion work. Following the an- nouncement of the merger, they wit- nessed a storm of their offices by hun- dreds of persons looking for jobs, brokers trying to sell stores, investors aiming to buy stock and newspaper men who wanted “inside” stories. I had the good fortune to be cata- pulted through this melee into the private office of Mr. Weisenberger, who acted as spokesman for Mr. Hahn. I asked twenty-one prepared questions, all of which were answered compre- hensively. [| told that I could place my own interpretation on the in- formation that was furnished. There appear to be three motivating ideas back of the Hahn combine: 1. Department stores are suffering was from the competition of the chains. Entering this merger gives an isolated store a chance to become a unit, itself, in a strong chain system. 2. The individual department store needs larger purchasing power. It tried to attain this by associating itself with resident buying offices or by join- ing co-operative buying associations. Both methods have accomplished much but have not been entirely satisfactory. 3. Department management prides itself on the individualism of its methods, particularly its merchandis- ing. has a better chance to use special ideas, store A group of department. stores to feature own brands and to control exclusive agencies than has a single store. I do not know what arguments Mr. Hahn employed to get these twenty- two stores to come under the protect- ing wing of his organization, but I do know why many of these stores ac- cepted his advances. The average de- partment store owner is as scared of the chains as is the corner druggist or the middle-of-the-block We hear much about the giant department store and the small retailer is grocer. how matter average department store as measured by present menaced by their size. As a of fact, the is not large, retailing standards. The average store of this type does an annual business of one, two, three or four million dollars. Comparatively few of them run _ past five millions, and the number of single stores that do more than fifty millions could be counted on the fingers of one’s hands To be are large figures as contrasted with the sales of sure, these the independent specialty retailer. On the other hand, these figures are most unimpressive when we set them. be- side the sales of the chains. Chain store sales have been quoted frequently in Management of Suffice it to now that the sales of even the small, local chains usually attain a volume of at least five million dollars. The sales of the Na- tional chains run up into the hundreds The Atlantic and Pacific Tea Company leads the Ist with an approximate annual volume of three quarters of a billion dollars. Sales late. say of millions. Until recent years chain store growth did not bother the department stores. Up to that time, nearly all the out- standing successes in chain merchan- dising were in the grocery, drug, to- bacco, five-and-ten-and-variety goods and restaurant fields—lines that com- posed only on insignificant proportion of department store stocks. Recently though, chain store expansion has been largely in the direction of general mer- chandise and apparel stores. The J. C. Penney Company, which operates a specialty department store chain, has really become a National factor only since the war Penney competition is being severely felt by small department stores in a thousand towns in the United States. Penney rivalry was enough, but on top of it along came Montgomery Ward with a open 1500 mail-order- The small department hold their own program to stocks’ stores. stores able to against catalogue competition, but they are not so sure that they will be able to contend so well against an actual stock of catalogue goods set up in their towns. What Montgomery Ward will be able to do remains to be seen, but in the meantime department store men, operating in the smaller communities, are worried. They see what the chains have done to the independent grocer and what they are doing to the drug- You cannot blame them for be- were gist. ing on the anxious seat. And there have been many other de- velopments to annoy department store There are the Schulte-United These units promise to take a nice slice of depart- The newer type of drug store chain, such as Walgreen is running, ts going in rather heavily for department store merchandise. Ap- parel chains are sprouting up every- them are meeting The Lerner The department owners. five cent to dollar stores. ment store business. where. Some of with amazing success. Shops is an example. stores are feeling the pinch of the en- terprise of these organizations. And so are they smarting under the com- petition of the department stores which both Sears, Roebuck and Montgomery Ward are operating in the outlying districts of an ever-increasing number of cities. Many of these developments came to pass during the last year or two. Department store men had just begun to take serious cognizance of them. Hahn and his associates came along at the psychological moment. The plan that they proposed appeared to offer a way out of the predicament into which competition had crowded department store owners This scheme would enable the department stores at Paterson, New Jersey, Waterloo, Iowa, Lincoln, Nebraska, Greensboro, North Carolina, Malden, Massachusetts, Lake Charles, Louisiana, Connellsville, Penn- sylvania and other small cities to join forces with the largest stores in Bos- ton, Cincinnati, St Paul, Minneapolis, Seattle and other big cities. The ad- vantages of such a union are obvious. So the owners signed up. Not so said about the second principal idea behind the merger—buying power. Lew much need be It is generally conceded that a store can operate to better advantage, if it has buying pow- er. Perhaps the phrase “buying abil- ity,” would be better. A department -store does not necessarily have to pur- chase its goods at a lower price in order to compete, but it does have to put brains and good taste and sound judgment into its buying or it will be hopelessly lost. Seventy-five per cent. of the mer- chandise in a department store to-day is sold on a fashion appeal. Such a stock must be bought cautiously. It has to be bought in small quantities, on a day-to-day basis. To buy in this way a store must keep its buyers in the principal markets all the time, or else use services of a resident buying office. Both independent resident buy- ers, such as Weill & Hartman, and co-operative buying offices, such as that of the Associated Merchandising Corporation, are used. Both these types of buying offices have done a good job. Nevertheless many merchants are dissatisfied with this. method of buying, particularly the co-operative method. The objection to it is the objection that may be lodged against any association activity. Jeal- ousy: inevitably springs up between certain members. Also, there is fre- quently found jealousy between a buy- er of the group and a buyer of an in- dividual store. The result is that the store’s buyer, where she is also de- partment manager, does not push the goods that the association purchases. We find no such condition as this existing in a chain store organization. There the buyer has supreme authority in his bailiwick. His commands are executed as he wishes. Companies of the ilk of the F. W. Woolworth Co. and J. C. Penney Co., attribute their success as much to the efficiency of their buying as to the effectiveness of their selling. The Hahn Department Stores, Inc., does not intend to engage in central buying at the outset. It will eventually get around to it, however. The group merchandising that will be carried on from the first, will, in my humble opinion, lead inevitably to some cen- tralized buying almost immediately. There appears to be widespread mis- understanding as to Mr. Hahn’s atti- tude toward advertising. He is sup- posed to be against national advertis- ing and manufacturers’ brands. His at- titude on this question is no different from that of the average department store owner. Department store men are not opposed to manufacturers’ trade-marked goods per se. It is their attitude toward merchandising that in- fluences their stand on advertising. They believe that it is the merchant's province to buy the goods that he thinks suits his trade and that after he buys them he has to push them, ad- vertise them and sell them according to his own methods and at prices that He does not be- lieve in selling at prices dictated by the manufacturer. suit his own ideas. Department store men believe that since it is necessary to put so much energy behind goods, that they might as well be pushing their own merchan- dise. They do not like to build a reputation for a manufacturer’s line and then have the manufacturer with- draw the representation from the store. This has happened time and time again. Department stores do not object to handling and featuring small trade- marked wares or even bulky goods, provided this merchandise does not at- tain major proportions in the store’s sales. Minor merchandise of this character is sold in every kind of a store. There is little danger of a de- partment store losing the line and even if it did no great loss of prestige would result. However, if a store had been featuring a line of women’s ap- parel or men’s clothing and suddenly January 2, 1929 MICHIGAN TRADESMAN 17 lost the agency, the establishment is watching for the axe to fall on his York Herald Tribune has aptly ex- since the world war, has finally circled might be harmed irretrievably. neck. Many of the very best men, un- pressed it when he wrote, “The chief the globe. The fr:t soft drink shop Whether or not we, on the manu-- willing to trust their future to a com- lesson of the Vestris, so far as the has just been opened at Calcutta, In- facturers’ side of the fence, agree with pany committed to such tactics, sent record thus far discloses, is the supreme — dia, and natives are coming from miles the department store’s attitude on in their resignation immediately after importance, not of machines, but of around to sample the queer non-intox- trade-marked goods, we must admit that the department stores have the power to carry out their ideas on the question Almost without big stores are handling minor trade- marked products of every nature. Al- most as unanimously are they blocking manufacturers’ brands in major articles of merchandise. Men’s clothing is a conspicuous Most of the chains are doing the same thing. This explains why manufacturers in a number of fields, finding their best retail outlets closed, are forced to open their own stores. That is what is be- hind the proposed Fashion Park-Stein- Bloch-Weber & Heilbroner merger, which was announced on December 15. Fashion Park and Stein-Bloch un- doubtedly thought it advisable to link up with such a live distributor as Weber & Heilbroner, Inc. Undoubted- ly other small apparel chains will be drawn into this combine. the of the Hahn Department Stores, Inc., to con- the usual department with exception, example. Anyway, it ts intention form to store custom respect to advertised goods. For the present, there will be no change in the practices of the con- stituent stores in this or any other re- However, there change as most of these stores are al- spect. need be no ready in agreement with Mr. Hahn's ideas. Eventually this company brands in major lines and it chain will feature is not unlikely that at some time its brands and its stores will be advertised Nationally institutionally. = _Im- mediately central merchandising and group sales promotion will be under- and taken under the direction of a national merchandise and a national sales manager. will work in conjunction with similar officials in manager These men each store. It is the intention of Mr. Hahn to expand the chain until its sales reach one billion dollars. Sales will be in- creased at the rate of approximately $200,000,000 annually. This will neces- sitate the opening of about one store a week. George W. Mitton, president of Jor- dan Marsh Co., will be chairman of the board of directors, and Lew Hahn will be president. Presumably these offi- cers will be subject to the approval of the stockholders——John A. Murphy in Sales Management. ——++ > —___ Business Machines and Man Power. As business grows bigger there is constant evidence of a tendency to minimize the importance of individuals and stress the importance of mere size, organization and financial power. In one recent reorganization a group of “behind the scenes executives” went over lists of employes and eliminated men by the simple process of crossing names from the payrolls. They did not even bother to interview the men whose fate was thus decided. It is impossible to underestimate the loss of morale in this organization as a result of such a wholesale elimination of men. Virtually every man among those left the result of the payroll slashing was announced. Business may be able to get along and even do fairly well in good times in spite of such short- sighted policies, but when rough weather comes the lack of good men is pitifully in evidence. There is a les- son to business in the Vestris sinking, and an editorial writer on the New men.” Some day, we are afraid, some editorial writer will use similar terms in commenting on the failure of some of our business giants. ee American Soda Habit Has Circled Globe. The American soda fountain habit, which has been spreading over Europe To continue to furnish the best possible tele- phone service at the lowest cost consistent with financial safety. This is the policy of the Michigan Bell Telephone Company. MICHIGAN BELL TELEPHONE COMPANY General Headquarters Building icating concoctions. But the American soda fountain ad- dict would never recognize some of the that Calcutta. over the marble Native substituted for those we use here, and mixtures come counter in fruits are mango. splits, teparry berry sundaes and leech sodas are coming among the most popular orders. OO ONS, I a I Ln Mer NS A ON ON NN ON ES EN NN Michigan Bell Telephone Co. » Detroit Nee” eee” “ene” Set” “eae” “tune” “eee” “ang one ee eee ee eee ee eee ee ee eee ee eee ee re ee re ee ee eee eee eee eee eee” ~~” eae” Nene Sean” “eee” “Senee “ae Newt “eee Nee” eee” eee eee ee eee’ eee” eee ee ee ge ee” 0 wee eee ee eee ee 18 DRY GOODS Michigan Retail Dry Goods Assiciation. President—F. E. Mills, Lansing. First Vice-President — J. H. Lourim. Jackson. Second Vice-President—F H. Nissly. Ypsilanti. Secretary-Treasurer — John Richey, Charlotte. Manager—Jason E. Hammond. Lansing. The Season’s Hats in Engaging Styles- One of the most engaging styles of hats that has appeared for many a day is simple of shape, close and round, with a graceful drapery of lace or net. The hat itself is of the skull cap shape, fitted in some models with a seam along the top of the crown. Mosi of these are brimless, but others have an apology for a brim at least part way around, sometimes at the side, some- times resembling a little bonnet “cur- tain” at the back. This may be made of the same material as the hat, say planne, soleil or a fine felt or hatter’s plush. A number of different arrangemenis of trimming are shown. In one hat of panne velvet a band of ivory lace trims the edge all around, and across the back extends a pleated peace of the velvet. Another model of black panne is embroidered along the edge with small pearls, and a piece of sheer black lace is pleated to fall at each side after the fashion of an aviator’s cap. This is one of the most chic and most flatter- ing among all these late styles- In the all-black hats the luster of the fabric is often enhanced by lace and thus made into a dressy model, delight- fully suited for afternoon costumes. A youthful hat of this type is draped with lace, which is turned back across the front and falls in a soft frill at the sides to resemble the picturesque Dutch caps. Lacing on the crown is shown on several of the latest models in color. It is especially effective when black is laced with white, silver or gilt. An- other manner of varying hats of color- ed felt is by introducing felt of another shade in insets and bands in the brim. Some charming color combinations are cffected in this way, illustrated in some late models of blue with mauve, green with a lighter shade and beige with brown. ++ Completing the Sports Costume. With any of the sports suits various sets of accessories may be worn at dif- ferent times: The red and white knit- ted scarf. cap, mitten and sock scts are especially appropriate for wear with the navy blue gabardines. All-white sets in brushed wool are also very flat- tering and quite “the thing” to start But for the real sportswoman the more practical sets in beige, gray, bright red and plaids are desired. These dry without show- ing spots or signs of hard wear. The stocking hat with medium- length point is returning in lighter the season with. weaves and new bushy tassels. Solid colors, such as red, white, blue, green, Black is seen with a border effect about the brown and gray, are noted. face and a two-tone tassel. Another hat that is quite practical and yet very one with the sweater. The neck is finished with a long double scarf, which takes the becoming is made in MICHIGAN TRADESMAN place of a collar, and the free end, which is open, serves as a cap. To avoid an ugly line, the back of the cap is pinned in to fit the shape of the head. Other caps are made for simply pulling on, some having fluffy pom- pons on top, others being perfectly plain. Checked and border designs are used to match the scarf ends and cuffs Helmet- shaped caps are coming in quite strong on the gloves and mittens. and are made after the manner of the bathing caps with straps under the chin. Berets in felt, velvet and suede are very chic and still the choice of a great many women. They too are made to fit the head with just a suggestion of a slight drape at one side. Although colors are occasionally used, black seems to be the most popular shade, with red following: —_— > >__ For Those Headed South. New parasols are made of linen and other fabrics to match both bathing and beach ensembles. They are made with a view to withstanding the strong sun rays. Many of them are very dar- ing and quite flattering to those who carry them. Their designs favor mod- ernistic treatments. The handles are made in new shapes and of various compositions, which lend themselves well to color treat- ment. Wooden shanks and _ brightly painted frames are used exclusively. Some of the handles are made of odd- shaped animal heads, others’ with square and round motifs combined in unusual effects: Clear and transparent compositions are used to encase clever little animals or figures of girls play- ing golf, tennis, or swimming, boating or riding. ———_>->>—___ New Hand Bag Lines Prepared. Following an excellent holiday de- mand for handbags, manufacturers are rounding out spring lines for early showing. The new offerings will large- ly stress leather merchandise, with possible attention given silk types later on. Both novelty and staple leathers will be plaved, the indications favoring more of a balance between the two types than in former seasons. In the fancies antelope continues outstanding, while calf retains leadership in the staples. The pouch style dominates. —_—_—_2>___ Boudoir Novelties. There are a number of novelties in combs and brushes and the smaller items for dressing tables that are most attractive and serviceable. A few gilt brushes, combs, manicure articles and cosmetic boxes are presented for the fancy of women of means who go in for the more elaborate sort. Some of these are very handsome, being set with colored stones and traced in the delicate lines of color. These are gor- geous in their way, although a lighter kind is considered preferable for gen- eral service: —_—_—_2+—__—_ To Please Buyer Is Chief Aim. Merchants should study to please customers. The following lists include ten things people like and ten they don’t like in a store: Things They Like. A good assortment of well arranged stock. Exchange and money back without question. Truthfulness about merchandise. Prices in plain sight. Quick, courteous, active service. Chairs for rest when selecting goods that take a little time to choose. Careful attention to children or ser- vants. Accurate filling of telephone orders. The same price to everybody. Really clean toilet conveniences. Things They Don’t Like. Too much pressure to buy. False promises about deliveries. Long waits for service, change or parcels. Carelessly wrapped parcels. Flippant store mottoes, like “No Trust,” “Don’t Park Here,” “If you don’t see what you want, ask for it.” Being told they are hard to fit or hard to please. Careless or unnecessary reference to other customers. Overheated, underheated and poorly ventilated stores. Shaky floors and elevators, firetrap stairways. Idlers inside or outside the store. ——_>+-.___ Good Salesmen Keep All These At Work. After you have finished waiting on your next customer ask yourself these questions: Was your manner pleasing and courteous? Did your appearance please the cus- tomer? Did you find the articles called for readily? In describing merchandise did you tell enough? Did you make your sales points con- vincing? If you did not have what was asked for, did you suggest something else? Did you show personal interest dur- ing sale? Did you repeat the amount of money the customer gave you? Did you deliver the package to the customer promptly? Did you count the change back? Did you thank the customer? —_+2+___ Meet on Pattern Standardization- A joint meeting aimed at the stand- ardization of dress patterns will be held on Feb. 7 under the auspices of the National Retail Dry Goods Associa- tion and the Bureau of Standards. A survey of pattern sizes has been made by the Department of Commerce, and this will be made the basis for the recommendations to be considered at the forthcoming meeting, which will be held at the Hotel Pensylvania, New York. Manufacturers, jobbers and re- tailers engaged in the production or distribution of the patterns have been invited to attend, as well as represen- tatives of trade associations. ————- -—-—_——-— More Profit in Resort Wear. Reports indicate that resort wear garment trade this season is apt to be more profitable than for several years past. More interest is being shown ia the new offerings, which manufacturers January 2, 1929 are credited with having designed to meet resort needs more exactly. Re- tailers likewise are said to be featuring the garments more effectively. Also said to be a factor this year is some improvement in tourist travel to the Scuth, portending a gain in business following the slump of recent years. Comment is also made on the increase in winter travel to Cuba and South and Central America: —— >> >—___ Delivery Involves Telephorie Selling. Delivery by grocers almost invari- ably involves the telephone method of selling and credit in payment. Whether it pays to deliver depends, therefore, on customers’ desires. People accus- tomed to service are not going to be satisfied with anything else. One store which went over to cash and carry found that 90 per cent. of its customers quit and ten months later went back to delivery and credit. The point is: Find out what your customers want and what they will pay for it, in com- parison with the cost of such service. —_——__—_2.—>__——_ Testing Him Out. Husband (seeing wife off in train)— Now, dear, just as soon as you arrive you must telegraph. Wife—All right. telegraph for? —_—_+- > Small Measures Now. Hardware Clerk—I’d like to borrow a yardstick. Dry Goods but a foot rule. now by the inch. How much shall I Ditto—We’ve nothing We sell dress goods BILL PAYING WEEK That's the idea many people have of this week. But Old National Christmas Club mem- bers are not worrying. Theirs was a cash Christmas. You still can join for the next year! THe OLD ; NATIONAL BANK MONROE AT PEARL SINCE 1853 January 2, 1929 MICHIGAN TRADESMAN SHOE MARKET Style Report Gives Prominent Place To Black Kid. A noteworthy observation in the re- port of the Joint Styles Conference, recently made at the Hotel Astor, New York, was the prominence given black kid for women’s shoes for spring and summer, 1929. Under the heading of Styleful Types for Street and After- noon Wear for January, February, March selling, black, glazed and mat kid were placed in first position. For April, May and June selling, black kid was put in second position. Black kid was again placed in second position under the heading of, “Types for General Use,” giving way to brown kid and calf. Black kid for years has been recog- nized as the logical leather for com- fort and remedial footwear, but its close identification with this type of footwear has retarded its acceptance by the style creators. When some of the original advocates of black kid for styleful footwear first presented their claims a few seasons ago, they only met with jeers and ridicule from the style authorities. The merit and soundness of the claims made for black kid were such as to justify recognition in the realms of styleful footwear when education and enlight- enment broke down the barriers en- countered. It is predicted now by some stylists that if black kid enjoys the promin- ence during the coming seasons as ap- pears in the forecast, it will continue as a dominant factor in styleful foot- wear due to an unquestioned satisfac- tion on the part of the consumer. —_—_+~+ + ___- A Man Is a Success— When he refuses to slander even his enemies. When he does not expect to get good pay for poor service. When he does not wait until to- morrow to do the things that should be done to-day. When he is loyal to his employer and not false to the ones with whom he works. When he. intelligently with the other members of the organ- co-operates ization. When he is studying and preparing himself for a higher position with bet- ter pay- ———-_-—s—____— Fach Bundle Says Its Own “Thank You.” Two “thank you's” are better than one. With this idea in mind a local grocer instructs his clerks never to forget to thank customers for their purchases, and he goes one step further, too. In each bundle leaving the store he has inserted a little slip stating that the purchase is appreciated and ex- presses a hope that the store may con- tinue to enjoy the patronage of that particular customer: It also invites suggestions for improvements in the store’s service. —_—_+++>___ He Could Be Helped. On a terribly crowded street car a man was hanging by a strap. You could see he wasn’t used to. strap- He swayed to and fro, and hanging. he’d certainly have gone down if there had been any room for that sort of thing. “Fare, mister,” said the conductor, passing through; and and then the con- ductor added, as he saw the man’s vain effort to reach an inside pocket, “Can I help you?” “Yes, you can,” said the man grate- fully. “Just hold on to this strap while I get my wallet out.” Too Bad. He—You say that woman who moved into the next apartment is a widow? She—Yes, but I haven’t been able to discover yet whether she is hiving on life insurance money or alimony. —_ =» __ The reputation of Chief Justice William Howard Taft, of the United States Supreme Court, will rest upon his last few years of service on the bench rather than upon his career as President or his work as Governor General of the Philippines. He is one of the very few Presidents whose chief title to fame is based on the years after leaving the White House. John Quincy Adams, who served in Con- gress after leaving the Presidency, is another. It may be said that if John Marshall as Chief Justice established the Supreme Court in the important place which it cccupies in the Amer- ican Constitution, Mr. Taft has made it the practical judicial organization that it is to-day. He found it a court buried in work, far behind on its calendar, and he has turned it into a court in which legal delays are probably fewer than in any other high court in the land- It was through Chief Justice Taft that appeals to the Supreme Court were so limited by law that the Justices are able to keep up with the cases that come before them, so that the calendar is always reasonably clear and prompt action may always be expected on cer- tain classes of- motions and writs that come up from below. The court was restricted to its real functions, which are, virtually, passing on constitutional questions and finally interpreting Fed- eral statutes. What he accomplished was a great legal reform. And lawyers tell me that another thing has happened in Mr. Taft’s time as Chief Justice, and that is an im- provement in the harmony of relations among the Judges that make up the bench, a frictionless operation of the court. By this it is not meant to imply that there used to be squabbles among 3ut after all, nine Judges are nine human beings, differing in temperament and character and holding different views in the in- terpretation of the laws. There is plenty of chance for getting mildly, at the members of the court. least, on each other’s nerves. Now, never, so lawyers say, have nine men worked together better than they have under Chief Justice Taft’s administra- tion of the Supreme Court. The Chief Justice radiates good humor and kind- liness. His example is contagious. His own habitual attitude is one of cheer- ful give and take. And work, thanks to the change in the law with regard to appeals, does not press so hard upon the members of the court as it for- merly did. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY LANSING, MICHIGAN Prompt Adjustments Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. Merchants Life Insurance Company RANSOM E. OLDS Chairman of Board WILLIAM A. WATTS President Offices: 3rd floor Michigan Trust Bldg.—Grand Rapids, Mich. GREEN & MORRISON—Michigan State Agents The Man Who Knows Experience has taught the man capable of accumulating wealth the difficulty of conserving it. This man, unfortunately, cannot be- queath his business judgment to his heirs. However, he can come nearest to it by leaving the guidance and management of his estate with an institution of experience and re- sponsibility. GRAND RAPIDS TRUST CO. Grand Rapids, Michigan MICHIGAN TRADESMAN January 2, 1929 RETAIL GROCER Retail Grocers and General Merchants Association. President—Hans Johnson, Muskegon. First Vice-President — A. J. Faunce, Harbor Springs. Second Vice-President — G. Vander Hooning, Grand Rapids. Secretary—Paul Gezon, Wyoming Park. Treasurer—J. F. Tatman, Clare. Wise Chain Grocers Foresee Drastic Read justments. I have just interviewed an old-time chain grocer for the fourth time in ten years. I knew him when he ran sixty- five stores. He then said his field was not scratched. Next time he had 165 stores, and still the field was not scratched. Next time he had some 400 stores and he said: “O, we are tread- ing on each other's heels.” That was in 1924. Now he has 667 stores; but, though consistently successful, so far as making money goes, he told me some things that should make any gro- cer stop, look and listen carefully to get their ultimate significance. This merchant is quietly withdraw- ing his resources from his business. He is piling up his own personal compe- tence and placing it as nearly as pos- sible where thieves do not break through and steal against the change which he sees coming over the business of the chain grocer. He was quietly frank to tell me that within a few years he expects to see four great com- panies operating most of the chain gro- cery stores in the country. His selec- tion may interest you. It certainly is worth thinking about, for this man is on top of the country’s watchtower from which he has a clear view of de- velopments. The list as he sees it is Atlantic & Pacific, Kroger, Safeway. He himself owns a block of Safeway stock and re- gards it as the organization which holds greatest promise of future sta- bility and development of all the chains. He’s not a piker, either. That block of stock now shows him a market profit of $120,000. “And I would not sell it,”’ he remarks. He has just moved to sell a large portion of his company’s capital stock to the public. It is, I believe, on the market now. That is, as we all know, a nice, familiar, comfortable way of eating our cake and having it, too; for thus—as per Kroger example—he gets his own money out, plus big earnings thereon, yet retains control of the busi- ness. He showed me one certificate covering 2,500 shares of one stock. That he had only recently purchased. Its market value to-day is $61. So that bit of paper was evidence of prop- erty worth $152,500. Here, then, is part of the possessions of a quiet, simple-appearing man, who began with nothing and, taking opportunity as he found it in a calling commonly regard- ed as sadly overworked, has stuck to his knitting for only the years during which it is proper and normal for any man to work. “Tn view of such staggering combines as you foresee in the immediate future,” I said to him, “what is the chance here- after for the small, individual grocer?” “He can make a living,’ was his quiet answer It is his habit to speak quietly and answer ar inside the facts. So I followed up: “Is that all he can =) make—or what do you call a livng? “He can make $5,000 a year,” he answered. “Well,” I said, “that’s not so bad. Few o them make much more than that now. The vast majority make no such money.” “The incompetents will be weeded out, of course,” he remarked. “The business is sound, just the same as the jobbers’ business, whether of groceries or perishables; but there will be fewer jobbers—and better ones—and there will be fewer individual grocers—and much better ones.” “Just what are the elements that promise continuance of the individual grocers’ opportunity?” I asked. “Credit, his personal contact and friendship with his customers. He must: have capital enough to discount his bills and carry his customers. But if he has those and is a skillful mer- chant, his chance is as good now as it ever was—better, I think.” “Credit is a big help?” I queried. “O, yes; there are no credit losses now.” “What?” I asked, anxious to get ex- actly what he meant by such a state- ment, “you say there are no credit losses? You mean that any man who runs his credit intelligently need not suffer losses?” “Yes, that is what I mean. Folks all have money to-day and they have been educated to the idea that nobody can get goods with- out payment; so there need be no credit losses in any properly regulated business.” Grocers can let such plain facts sink in. They can be taken as plain, simple facts, too; because here is a man not given to imagining things. He does not let imagination guide him in his business. For example: We all know what a great part per- ishables play in the success of the gro- cery store of 1929. We know, in fact, that a store may be said to succeed to the utmost of its opportunities in di- rect proportion to the competency with which its perishables are handled and the extent to which they are sold. No- body is more thoroughly posted on this fact than the man whom I quote, but he has plain facts and figures to guide him in reaching any decision. He handles fruits in all his 667 stores “because there are no losses on fruits.” 3ut he handles vegetables in only 100 of his stores—say a store in six or seven. Why? “Because vegetables do not sell well unless you have a big display. There must be large quantities to be attrac- tive. Therefore, they can only be handled where there is large business. If vegetables are not moved in twenty- four hours, losses are heavy—we can- not check them out and play even. So we handle them only where we have big sales.” It is an outstanding characteristic of chain grocers that they are guided by facts. Having facts, they shape their policy in conformity therewith. Where they can handle any line with profit, they handle it. Where profits are not forthcoming, they quit the line. The grocer of the future will know the facts of his business as intimately and accurately. His success will be in in- creased proportion because of that. It is unquestionably true, too, that (Continued on page 31) M.J.DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN = Direct carload receivers of UNIFRUIT BANANAS SUNKIST -- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables eee TELL THE WORLD YOU SELL IT! Practically all your own customers read about Yeast-for-Health in Fleischmann’s great national advertising in the magazines and news- papers every month. Yet, when they come in your store they don’t see Fleischmann’s Yeast on your shelves, as they do most of the other merchandise you sell it is kept in the ice box. Therefore, have your Fleischmann man put up a transparency on your door or window and a package display over your counter. important to do this with Fleischmann’s Yeast than with any other product you sell. FLEISCHMANN’S YEAST Service It is more wedi GENUINE GOLDEN FLAKE THE MOST POPULAR CANDY OF ITS KIND Now Ready to Ship. Order Early. 20 Lbs. to Case. Made only by PUTNAM FACTORY NATIONAL CANDY CO., INC. GRAND RAPIDS, MICH. Don’t Say Bread — Say HOLSUM ae SRA ER t SES Rei ras Gime eae ae January 2, 1929 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell. Grand Rapids Vice-Pres.—E. ®. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Now the “Milk-Fed” Rabbit. For many years the rabbit has had his nest in the barnyard. His place there, however, was of little economic importance until recently. Even the farmer who raised him, hereabouts at least, was inclined to shoulder his gun and go out after the wild cottontail, rather than draw on his own hutch, if he wanted a rabbit stew. Domesticated rabbits were kept largely for show or for pets. But lately the tame rabbit has proved a considerable source of wealth. His production has developed into a promising industry. “Mik-fed rabbit’ has made its ap- pearance on_ hotel and restaurant menus, rivaling milk-fed chicken on the table of the epicure. In Southern California, where the business of rais- ing rabbits for their meat has made the most progress, a rabbit farm with as many as 5,000 animals is not a rar- ity; and there are slaughter houses near Los Angeles where from 25,900 to 50,000 monthly are killed, dressed and dispatched to market. Great trucks from these establish- ments made a weekly round of the rabbitries within their territory and take away all the live animals they can collect, and from them the meat is shipped many miles. More than $1,- 600,000 worth of dressed rabbit meat was sold in Los Angeles in 1926. Large quantities come also to New York, Chicago, Pittsburg and Philadelphia. Still, it is said, the demand keeps con- siderably ahead of the supply. The development of this expanding market for rabbit meat is a salvage business, in a sense, for the demand for rabbit fur came first. Soon after the desire was established in every wo- man’s heart for a coat of fur, it became the fine-pelted animals They were both too scarce and too expensive. Thus it came about that rabbit is used more extensivey in the fur trade than For its purposes the evident that alone could not satisfy them. any other kind. wild cottontail and the common jack- rabbit are of no account, having pelts that are thin and poor in quality. But not a single domestic rabbit is without commercial fur value, except the Angora, the long, silky wool of which is little wanted in the United States. If the skin is large and the fur good in quality and texture, and if the pelt has been properly removed and cared for, it may be used in place of many a finer fur in a handsome wrap or coat. Even if the pelts are classed as thirds they are still worth their price to the manufacturer of felt, used mostly for hats and for fur-lined gloves. The shredded skins are of value to the manufacturer of glue. Industry in America uses more than 100,000,000 rabbit skins a year. Ap- proximately half of these, dressed and dyed, are made up into fur garments and trimmings. Most of the skins are imported from Australia, New Zealand, MICHIGAN TRADESMAN 21 Belgium and France, but the American rabbit farm is assuming a larger share of the demand every year. The growing importance of the rab- bit-raising industry has been recog- nized by the United States Department of Agriculture in the establishment at Fontana, Cal., little more than a year ago, of a rabbit experiment station. —_+--.____ Rabbit Sausage To Be Made By New Factory. ‘Rabbit sausage, muskrat sandwich spread, and other such delicacies will be produced in a canning factory at Outagamie, Wis., according to an- nouncement of C. H. Kremer, dairy and food commissioner. Rabbit tanned and made into coats on the same premises, while other portions of the animals will be ground and canned for fox and mink feed. hides will be “The industry is not in full swing yet and the ‘great rabbit spread,’ ‘the croquette meat,’ and ‘the sandwich spread’ are not on the market.” Kremer stated, announcing that he had issued a canning factory permit to the con- cern after an inspection of their premises. “We may expect them to appear, however, together with rabbit sausage and a cook book prepared by a famous French chef for various dish- es in which the delicacies are to be used.” ———_> +> Kosher Meat Racket Exposed in Chicago. One of the 163 rackets which will soon be investigated by the new State’s Attorney of Illinois is alleged to affect Kosher meat dealers of Chicago. William G. Walker, who has been en- gaged in collecting facts concerning this racket as attorney for the Em- ployers’ Association, declares it to be one of the worst in the city. The Schochten union, according to Walker, operates with disastrous resuts among Jewish poultry and meat dealers, num- bering among its business policies in- timidation, price fixing and_ bodily violence with fist and gun. The racketeers, it is further intimated, are operating with the protection of the rabbis. Attractive Package Induces More Sales The sales of a commodity can be greatly increased by the use of a color- ful and attractive package. In a city of the Middle West, noodles had al- ways been marketed in bulk until an enterprising salesman took a quarter pound and had them done up in trans- parent and highly attractive packages. In the first week, these outsold the old kind by 300 per cent. and the sales of noodles in the store where it was tried out were increased 400 per cent. ——_++>—____ Good Salesman Lets Customer Do Talking. Any salesman who in cultivating or- ders or customers, elects to occupy the center of the conversational stage must be prepared to supply an exceptionally high brand of entertainment. Other- wise he runs counter to one of the first facts of human nature. prefer to talk. People SUPTEELLELUUAUUEDEEUUUCUUUEEEOSUOPOUEEUEQUUUCAUEOOUESECECEOEEOCCUECU UE TOEEEEEO TEE EEEE EEOC ~~ por: WoRrRDEN GROCER COMPANY The Prompt Shippers You Have To Sell Morton House COFFEE Only Once —It’s a Sure Repeater WoRDEN GROCER COMPANY Wholesalers for Sixty Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver CUVENGEVENUEUSNUOUOOUOOGOGOANONDOQOCUEOGOEGQUEUSOOOAEOUUEOOUOEOUUOUCOOOUCOOUEOVUCOOTOCUOUACCOCUUOCTEOU EOE CETERA CUNUAUUUCUANEUUUESUAUQURUEUUOUOUUQUUUOUCANUCUUCUEOCUEAMCCUCETUUTEECRERETEUCEEUAEEOOTTOUCT TEETH a a ——— a a a rd Always Sell LILY WHITE FLOUR “‘The Flour the best cooks use.”’ Also our high quality specialties Rowena Yes Ma’am Graham Rowena Pancake Flour Rowena Golden G. Meal Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. — ee VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruit and Vegetables “Vinke Brand”? Onions, Potatoes, Sweet Potatoes, Oranges, Lemons, “Yellow Kid” Bananas, Vegetables, etc. GRAND RAPIDS PAPER BOX Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING & MOUNTING. G R AN D R APEAsA S MtHi¢EeHEE GAN NEW AND USED STORE FIXTURES Show cases, wall cases, restaurant supplies, scales, cash registers, and office furniture. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. N. FREEMAN, Mgr. Call 67143 or write HARDWARE Michigan Retail Hardware Association. President—Herman Dignan, Owossce. Vice-Pres.—Warren A. Slack, Bad Axe. Secretary—A. J. Scott, Marine City. Treasurer—Wiliam Moore, Detroit. Profiting From the Experience of 1928. The advent of a new year is always the occasion for making new resolu- tions; and 1929 will probably be no ex- ception dealers included. While it does not pay the individual, or the enterprise, to dwell too insist- ently on the past, it is always worth while, in the last days of an old year or the first days of a new one, to hark back a little and to examine the ex- periences of the year just closed, with a view to drawing lessons from those with most people, hardware experiences. You may do this now. quite profit- ably; or you may wait a little while, until your stock-taking is finished. In the latter event, your data on which to base your inferences will unques- tionably be more accurate, and the consequent inferences more beneficial. In looking backward, not merely can you draw added profit from your gains, but you can draw profit also from your mistakes and your losses. Furthermore, in the light of your 1928 experiences, you can shape practical and intelligent plans to guide you ir 1929. What you have done or have failed to do in the past year will point the way to what you should do, and what you should avoid doing, in the coming vear. A word here as to your mental atti- tude toward While over-confidence is dangerous to a busi- your business. ness man, a reasonable degree cf self- confidence is a great asset. Fear of making mistakes has ruined quite as many businesses as the making of mis- takes. It is possible for the go-ahead, wide-awake, alert hardware dealer to make quite a few mistakes and still come out on the right side of the ledger. On the other hand, the dealer who allows the dread of making mis- takes to paralyze his initiative and sap his energies, is on the down-hill road in a business way. It takes energy and initiative to enable the hardware dealer, or any other business man, to hold his own in such times as these. The great thing is not to make the same mistake more than once. So, when you look back over 1928 and discover that your superabundant energies and your natural aggressive- ness have led you into more pitfalls than you imagined, don’t draw too pro- nounced a lesson from these things. Don’t swing too far in the direction of caution and conservatism. If your mistakes remind you that your judg- ment is not infallible, well and good; if they teach you to study every situa- tion more thoroughly well and good; but if they develop in you a habit of over-caution and hesitation, that is not so good. You may have been going ahead too fast. If so, it is desirable to slow down somewhat. But if you have been push- ing along at reasonable speed, a care- ful and thoughtful retrospect of the bumps you have experienced will mere- ly fit you to continue at the same speed and avoid similar bumps in the future. MICHIGAN TRADESMAN In short, don’t allow the realization of your mistakes to develop in you an “inferiority complex”: to sharpen your wits. Look carefully back over the hand- ling of your own business during the past year. You have, perhaps, fallen short of what you hoped to do; on the rather use them other hand, you may have done better than you anticipated a year ago. In the latter event, don’t let the good re- sults accomplished develop in you a spirit of self-complacence. Rather, the fact that you have done so well should encourage you in the coming year to be even more vigilant and diligent in your efforts, and to watch at all times for opportunities to effect savings and improve your business methods. Buying is, today more than ever, a vital and important factor in hardware retailing. To sell right, you must first buy right. It will pay you. in reviewing your past year’s business, to carefully scruti- nize your buying methods. What are the main points to be con- Price is of course This necessitates a careful sidered in buying? important. and systematic watch on market prices, with especial regard to possible up- ward and downward trends. A certain classic instance of inter- preting world events and their possible effect on trade came to my attention more than thirty vears ago. A rather obscure druggist had a more than usu- of the Far East, gained chiefly from reading. Im- ally intimate knowledge mediately at the close of the war be- tween China and Japan he commenced to buy camphor in large quantities. For some months he kept on buying, at what were then normal prices, until he had on his hands more camphor than his own trade could absorb in his life-time. Then came a sudden jump in cam- phor prices. The explanation was sim- ple. Under the Jap-Chinese peace pact, Formosa had been ceded to Japan; the Formosan natives rebelled against their new masters; and what was in those days the world’s great source of cam- phor supply was automatically cut off. In due time the druggist-speculator unloaded his surplus stocks of camphor at a substantial profit. “It was perfectly simple,” he ex- Formosa was the chief producer of camphor. My read- ing regarding the East told me that the Formosans and the Japanese were psy- plained. “I knew chologically incompatible. Consequent- ly, there would be bloody rebellion when the Japs took over the island; there and as a further consequence, would be a camphor shortage. So [ ” played my hunch That was speculation, based on a fairly shrewd interpretation of world events. I do not recommend hardware dealers to speculate to a like degree. But it is worth while to give a little thought to happenings and prospective happenings in industry, in the light of their possible influence on the prices you will have to pay for what you buy for your own retail trade. Often the alert dealer can make or save a lot of money by studying the trend of the market, and learning to interpret that trend before it reveals itself in specific price quotations. This, however, is incidental. It is far more important to know exactly what a line is worth at the current market prices, rather than to depend on the mere say-so of the enterprising trav- I know a_ hardware stocked eling salesman. dealer who four years ago heavily in a certain line on the strength of an assurance of this kind that it was a bargain. The quotation was slightly lower than when he last bought, months before. But when, after his purchase, he checked up on current prices, he found he had paid more than he needed to pay anwhere else; and incidentally it was far more tnan he would have had to pay at any time since then. January 2, 1929 So, in buying, don’t rely on your recollection as to what you paid last time, perhaps months before; but know or look up the latest price quotations. Price, however, is only one item in buying. Salableness is even more im- portant. To know whether an article what extent, you must know your customers, their pref- is salable, and to erences and prejudices. You can’t rely entirely on your own salesmanship to put across the goods. I have known a merchants stock a line on the strength of low price and wide profit margins, “Sure, I can put that across,” the mer- chant would say. “It’s merely a matter of salesmanship, of pushing the goods.” Yet the utmost pushfulness would find his public entirely unresponsive—sim- ply because the goods were of a type Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle THE BEST THREE AMSTERDAM BROOMS PRIZE 41-55 Brookside Avenue, White fwan GolddBond AMSTERDAM BROOM COMPANY Iti ETe N. Y. ‘3 Freight. PHONE 94121 >, ASSOCIATED TRUCK LINES Announce complete organization for handling Merchant We go to 167 Cities and Towns in Michigan, and make deliveries to suit present day requirements. We furnish the greatest aid to successful merchandising, Adequate delivery. All lines are regulated by the Mich- igan Public Utilities Commission. ASSOCIATED TRUCK LINES 108 MARKET AVE. GRAND RAPIDS, MICH. Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars BROWN &SEHLER COMPANY ! Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN — serene January 2, 1929 MICHIGAN TRADESMAN 23 that did not interest his customers. So it pays also to know what sort of goods your customers will absorb, and in what quantities. To buy suc- cessfully in this respect, you must know the people to whom you have to sell. This does not mean that the dealer should refuse to stock untried lines, but it does mean that he should observe a reasonable degree of caution, and keep one eye always on the ultimate consumer. Sit down and turn over in your own mind your buying experiences of the past year. How could you have done better on this occasion? What else could you have done? Can you, right now, improve your method of keeping tab on market prices? Can you watch the stock more closely. keep tab on it more accurately, provide more effecient methods of keeping popular lines and popular sizes and models in stock, and guage more accurately the probable demand for certain lines? The intelligent merchant is always striving to improve his methods: What is true in the buying department is just as true in selling. This applies, not merely to salesmanship behind the counter, but to the widespread public- ity that paves the way for sales. For instance, consider your adver- tising. One of the most successful mer- chants in my town once asked me if I couldn’t suggest something to improve his advertising. “Why,” I told him, “what can I, or anyone else tell you? You're the best advertiser in town right now. Doesn't your advertising pay?” “Of course it pays,” he returned. “But I want to improve it still further, so it will bring still better results. I’m always trying to think up ways to turn out better copy, and sometimes it fairly seems as if I’m making no progress whatever.” That is the right mental attitude for the hardware dealer — an attitude of constant alertness to achieve still furth- er advances where, to the casual ob- server, there might seem no possible room for improvement. Take time, with the advent of the new year, to carefully study your ad- vertising methods: Can you prepare better advertising copy? Do you make the best possible use of trade paper suggestions? Do you invite the regular and systematic co-operation of your salespeople, and get their ideas? Have you any systematic method of noting down and collecting for future use bright ideas that occur to you? See if you cant’ use such questions as these as a basis for improved methods. The same thing applies to window displays and interior arrangement, both of which are immensely helpful factors in retail advertising. How can you effect savings of time and effort in this work? In some stores the writing of the tri-weekly advertisement for the local paper is a job done hurriedly at the last moment, and producing unsatisfactory results. In other stores this advertising copy is prepared at a certain set time, when it will interfere the least with the regular store work, and the schedule is so ar- ranged that ample time is allowed the printer to set up the advertisement properly. Which of these methods is your method? If your method is the second—the efficient—method, is there still room for added efficiency? The same thing holds true with re- gard to window display. Look back over the past year, and see if you can’t devise some easier and better method of arranging your displays—some way that will spell improvement, even if at first glance you consider your present methods A-l. Take your salespeople. Yes, and your own work behind the counter. Are these up to the mark? Are you allowing vourself to get rusty in the selling end? Are your helpers de- veloping in selling capacity? Have you worked out any systematic method of training them in salesmanship, encour- aging them to study the goods and guiding them in the proper methods of handing difficult customers? These are questions in regard to which your retrospect of the past year will enlighten you. Look back, and see if there is room for improvement: And, if there is, find out how to effect that improvement. It will pay any hardware dealer to look back over 1928, reckon up the year, its achievements and its mistakes, its gains and its losses, and from the resulting survey to plot and plan for the year 1929 which is now opening. Victor Lauriston. ————_++.—__—__ What You Waste May Come in Handy In these days of high costs, says the Pick-Up, great care against extrava- gance and waste should be exercised in every department trhoughout a store. Don’t use a large sheet of wrapping paper when a small one will do. Don’t drop wrapping paper on the floor to be ruined under foot. Don’t wind three turns of string about a bundle when two, or even one, will do just as well. Don’t throw away cord or string which might be. profitably used for tying bundles. Don’t pick up a billhead to figure on, when a small sheet of scrap of paper will do just as well. Don’t throw away slightly soiled car- tons which could be used to pack goods for delivery. Dont’ throw away, or drop on the floor, pins, rubber bands, pin tickets or tags, to be trampled under foot, swept up and finally counted as dead loss. —_+2>—___ Ingenious Plan Gets Interest of Public. A Maryland merchant used an in- genious plan to interest the passing public in certain special priced articles he wanted to feature. He placed a box in his window in such a position that the contents could be inspected only by coming close to the window glass: Each day he placed in the box a dif- ferent item of stock with its bargain price, and at the back of the box where any one passing could see it and read it, was a large card lettered, “What’s in the Bargain Box Today?” Newspaper advertisements made reference to the box, but only by looking into it could one learn what was offered. only mocha imparts ech TNT Cai: NATIONAL GROCER _ COMPANY Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. COCOA DROSTE’S CHOCOLATE Imported Canned Vegetables Brussel Sprouts and French Beans HARRY MEYER, Distributor 816-820 Logan St., S. E. GRAND RAPIDS, MICHIGAN Link, Petter & Company ( Incorporated ) Investment Bankers 7th FLOOR, MICHIGAN TRUST BUILDING GRAND RAPIDS, MICHIGAN The Brand You Know by HART Look for the Red Heart on the Can LEE & CADY Distributor Phone 61366 JOHN L. LYNCH SALES co. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Henry Smith FLORALCo. Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS For Markets, Groceries and Homes Does an extra mans work No more putting up ice A small down payment puts this equipment in for you F.C. MATTHEWS & CO. 111 PEARL ST. N. WJ Phone 9-3249 ASK FOR ay A Variety for‘Every Taste I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT( (A ) CHEESE All varieties, bulk and package cheese ‘“‘Best Foods”’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES 24 MICHIGAN TRADESMAN January 2, 1929 MEN OF MARK. Louis E. Anderson, Omena Merchant and Legislator. Louis E. Anderson, from the Charlevoix-Leelanau district, was born at Omena, Michigan, Sept. 18, 1884. He has lived practically his entire life in the district he now repre- sents in the State Legislature. His father, Hon. Andrew F. son, who was born in Blekinge, Swe- den, Oct. 3, 1857, crossed the Atlantic at the age of twelve, and landing at Castle Garden, New York, without funds, went about to make his way in the new world. He was able to get but representative Ander- three months of schooling after com- ing to America, but his natural ability, plus splendid character, enabled him to this educational handicap and to succeed, not only in business, overcome but in securing the respect of his neigh- And as the subject of this story bors and acquaintances. while “Louie,” is known far and near, is now addressed as ‘The Honorable,” he has nothing on his dad for he, too, represented the Leelanau district at Lansing some years ago. Maret Bahle (mother of Mr. Ander- son and sister of L. E. Bahle, pioneer merchant of Suttons Bay), was born at Christiansund, Norway, Jan. 1, 1857, ard coming to America at the age of twelve landed in Quebec. She, too, is a person of strong character and is highly respected. Thus it is seen that Mr. Anderson comes from real Viking stock. Mr. Anderson has four brothers, all younger than he: George C., manager Cedar Lodge Hotel, at North- port Point, summers, and of the Vene- tan Hotel at Miami, Florida, winters; Frank J., Superintendent of the W. R. Roach & Co. canning factory, at Yale; Oscar M., proprietor of the Northern of the Automotive Supply Co., wholesalers, of Bay City and Saginaw; and Carl F-., Northport Point. Mr. Anderson is a man highly edu- merchant at Finishing the Omena district catod school. he graduated from the North- port h‘ch school. From there he went to Alia College, where he graduated from the commercial school in 1904 and 1906. He then continued his education at Alma Col- from the Academy in lege and the University of Wisconsin. He was at the head of the commercial the Manistique high In 1910 he father at department of school from 1907 to 1909. associated himself with his Omena in the mercantile business un- der the firm name of A. F. Anderson & Co. And this firm has long been one of the leading mercantile companies of Northwestern Michigan. Mr. Anderson is a man who stands four-square for everything that is right. He is a member of the Presbyterian Omena and is elder and He is a splendid church at clerk of the Sessions. living example for the young people of the neighborhood. Since 1921 he has been supervisor of the largest township in the county, and is chairman of the committee on Finance, Ways and Means. Mr. Anderson stands high as a fra- ternalist. He holds membership in the I. O. O. F. lodge at Northport and the Traverse City Aerie, No. 383, F. O. E. He is a member and Past Master of Northport Lodge No. 265, F. & A. M., aso Past Worthy Patron of Northport Chapter No. 406, Order of Star. He also holds membership in the following lodges, Manistique Chap- ter, No. 127, Royal Arch) Masons: Traverse City Council, No. 61 R. & S. M.; Traverse City Commandary, No. 41, Knight Templars; and Saladin Temple A. A. C. Nobles Mystic Shrine of Grand Rapids. Eastern In May, 1926, he was a candidate at & A. M., held at office of the Grand Lodge F. Kalamazoo for the Grand Marshal, the first stepping stone to the office of Grand Master. He succeeded field of He has since regularly been advanced over a four other candidates. in line of promotion, passing through only consented to let his petitions for the nomination be circulated the last afternoon before the final day for filing. His friends thereupon secured the num- ber of names required and drove ll night to get to Lansing in time to file them with the Secretary of State. After the nomination he conducted the clean- est, most kindly kind of campaign. Al- though there was some factional feel- ing in Charlevoix county, Mr. Ander- son treated his opponent with extreme courtesy and was rewarded by carry- ing both counties by splendid major- ities. His colleagues in the Legislature will find him a dependable, as well as will- ing and hard worker. Mr. Anderson was married in 1912 to Miss Holton, daughter of John Holton, of Northport, who died in Elizabeth Louis E. Anderson. the office of Worshipful Grand Junior Deacon, and is now Worshipful Grand Senior Deacon of the Michigan Grand Following precedent, he will Most Worshipful Michigan's one Lodge. be elected Master of sixty thousand Masons in 1932. Grand hundred He is also a charter member of the Traverse City Kiwanians. Mr. Anderson's friends feel that he has but started to climb the ladder of That of his splendid ability, good sense and he is one of fame and usefulneess. because integrity of character, Michigan's most promising men of the This last fall when, without seeking in the future belief was strengthened least the nomination, he was nominated and elected State Representative from the Charlevoix-Leelanau District. He 1922. to this union: Louis E., Jr., now 15 12 years old. Mr. Anderson was again married in 1927, to Miss Muriel Wrisley, daugh- ter of Charles I. Wrisley, of the firm of Kehl & Wrisley, merchants, of Northport, and to them has come a A son and daughter were born vears old, and Virginia E., little daughter, Muriel Eloise. ——__+->>—___ Think Fast, Mr. Sales Executive. “It looks as if all of State street were branching out to the suburbs,” What If Mandel Brothers, the Fair, Carson, Pirie, Scott and Com- pany, the Boston Store and other giant department stores follow the lead of Marshall Field & Company, what will happen to the Loren Millers, the Lords, writes a reader from Chicago. does this mean? the Becker & Ryans and other neigh- borhood department stores? Caught between the millstones of mail order house department store and giant State street store competition, can they sur- vive?) What will happen to the manu- facturer who has been selling his goods at cost, or nearly cost, to the giant de- partment stores, depending on these neighborhood stores for Chicago profits? On top of the expansion of State street stores comes the announce- ment of the Hahn stores—twenty-eight important department stores in one combine, headed by Jordan Marsh of Boston. What does this mean to the advertiser? Everybody knows. that Lew Hahn thinks the merchant should buy for the community; that sales should result from the merchant's recommendation to the consumer, rather than as a result of the manufac- turer popularizing his brand to the point where the consumer shows a de- cided preference for certain dominant brands. Just how far Mr. Hahn will be able to go in transmitting this idea to the buyers and to the management of the group of stores he heads no one knows. But in any event it means that there may be a decidedly less friendly welcome for advertised products in these stores than ever before. And everybody knows that advertised goods have been none too popular in these stores in the past. Who knows what will happen to them in the future? It is something every executive must think about and act upon as quickly as possible. It will mean a new type of salesmen to cope with buyers for this giant. It may mean new sales policies; it may even mean, for some manufacturers, new financial struc- tures, new manufacturing processes, less overhead and perhaps more merg- ers to keep pace with the rapidly ex- and sales panding size, drastic de- mands of this retailing colossus. It is a time when we must all follow the advice of Sergeant Quirt when, in “What Price Glory,” he said, “Think fast, Captain Flagg, think fast.” —_2>-+____ more Success of Service Store Accounted For. A man who operates. successfully both a service and a self-served store in a small Iowa town attributes suc- cess of the service store to: Rapidly scheduled deliveries; telephone selling. which accounts for 65 per cent. of the total business; strictly enforced credit terms; plain price marks; giving state- ment of account with each order, which facilitates check-up by the customer and induces prompt payment; consist- ent advertising which is tied up with daily newspaper and national magazine advertising. Special Glass Jar Used for Displays. A glass display jar has been invented in which the contents of a can may be placed and thus displayed to con- sumers so that they may see exactly what is in the cans offered ‘for sale un- der particular labels. The contents of this display jar are to be treated chem- ically and used for display only. Orders are being taken for canners ic furnish such display jars to their retail out- lets, in - i January 2, 1929 pours forth a volume of products to astonish the world. In meats they excel. Particularly are they proud of their turkeys and chickens. All during the year beef cattle by the thousands are brought into the reclaimed “waste” lands for fattening. Hogs and sheep make the deserts their permanent home, and the latter are shipped in vast numbers to wind up their feeding days on desert country diet. They profit by the marvelous sunshine of the inland em- pire and when they leave for market they are in the best of condition. California young mutton is the best I ever tasted anywhere. In Honolulu, where the mutton was all brought from New Zealand, I used to think this particular article had the world beaten, but the Imperial Valley brand has my loyalty wavering. But after all, the meat product is of secondary consideration, for there is a special distinctiveness to be found in its fruits and vegetables. There is ,for instance, that most delectable of all fruits for cocktails, the desert grape- fruit. Halved, it adds both color and zest to any meal, but at the beginning of a feast it is unexcelled. Some 250 cars have already been shinped from the valley this season, and its produc- tion is still in its very earliest stages. With increasing demand and consump- tion, this industry will of itself prove a wonderful asset. Just at this particular season of the vear fall melons, the honey dew and honey ball varieties, are much in evi- dence. A frost in early November checked their growth, but they are re- covering, and hundreds of carloads have gone East. Though begun only as an experiment only two years ago, the so-called fall melon has been dis- covered as a wonderful asset here. I might add, (sotto voce, as it were) that here we purchased three very good specimens at three-for-a-quarter, that would compel an ungulfing of a simoleon each from my Eastern con- nections, Nowhere else, that I ever heard of, can you pick up the unusual and dainty zsparagus, at Christmas time. Here we have it at fifteen or two-for-a-quar- ter per pound, exceptionally fine and free from mildew, which is unusual at this season of the year. The same may be said of green peas. The Laxtonian which is universally planted at this time of year, makes a small growth so that the fields do not look as imposing as in the spring, but these lowly bush- es produce surprisingly for their size. The peas are particularly delicious and while they are most highly prized on account of their “unseasonableness,” you have them passed out to you at the roadside markets at three pounds for 25 cents. String beans are also offered freely. Peas and beans are the more susceptible to frost than any vegetable I know of, and they have these frosts down in the Valley, but when one does happen, they don’t wait to hold an inquest, but proceed to an- MICHIGAN TRADESMAN other planting, turn on the water and —well the first thing you know they are being shelled for the master’s dinner. ' New potatoes are now coming in, but spinach, rutabagas, cabbage, carrots and cauliflower are just in their prime. Thousands of acres of the latter, we passed en route, snow-white fields. All these articles are being shipped out in vast quantities. Preparation for fall activities begins in June and July when the land is plowed and made ready. August finds squash and melon seeds in, while Sep- tember usually brings to an end this sort of planting, though there are the gamblers who take chances and get results in planting a month or two later. If a frost happens the loss is not considerable, and if it doesn’t, why there you are, with a pocket-full of pin money. Just now one finds in Califor- nia markets almost every variety of vegetable offered in Michigan in June. And some fruits, more especially straw- berries and grapes. Apples are not so wonderful, but Washington orchards ship them here in large quantities, and they are quite reasonable in price. Oranges! It is better to say little about them. A most competent organization superintends their every stage of de- velopment, and when they are ready for market California forgets about the choice ones and buys the “culls” at about Chicago prices for the best. But oranges are the exception. Everything else is plentiful and cheap. Here grains, fruits and vegetables grow in such luxuriance as to be the constant marvel of those who see un- derstandingly. And the seasons are so fixed by a profligate nature that there is a constant succession of crops. While the vast areas of agricultural lands in America are locked in snow and ice, here is perpetual spring in all its beauties. The Imperial Valley lettuce industry has reached stupendous figures. It is confined exclusively to the “head” or what is known as the “iceberg” va- riety. It was started in a small way about a dozen years ago, but it is esti- mated that this year’s shipments will amount to at least 25,000 carloads. More than half the lettuce shipments from the entire state come from Im- perial county alone. We saw fields containing at least 400 acres, many of them. Everybody, however, raises some of this toothsome relish. It re- tails here in the markets at six to seven heads for a dime. With the almost complete extinction of the boll weevil, there has been quite a stride in the cotton industry. Los Angeles harbor gets the benefit of cot- ton shipments which are mostly by water. Frank S. Verbeck. —_+2 > Heard in Court. “What is your gross income?” “No gross income. I have a net in- come. I’m a fish dealer.” A MARK OF DISTINCTIVE BEDDING Ga>t THE MARSHALL CO. Marshall BED SPRINGS MATTRESSES PILLOWS Comfortable .... Durable ", GRAND RAPIDS | 'G | & HOTEL BROWNING 150 Fireproof Rooms GRAND RAPIDS, Cor. Sheldon & Oakes Facing Union Depot; Three Blocks Away. CODY HOTEL IN THE HEART OF THE CITY OF GRAND RAPIDS Division and Fulton RATES $1.50 up without bath $2.50 up with bath CODY CAFETERIA IN CONNECTION The Pantlind Hotel The center of Social and Business Activi- ties in Grand Rapids. Strictly modern and fire- proof. Dining, Cafeteria and Buffet Lunch Rooms in con- nection. 750 rooms — Rates $2.50 and up with bath. THE TOAST SUPREME MADE BY THE DUTCH TEA RUSK CQ HOLLAND MICHIGAN YOU ARE CORDIALLY invited to visit the Beauti- ful New Hotel at the old location made famous by Eighty Years of Hostelry Service in Grand Rapids. 400 Hoon 40 Baths Menus in English MORTON HOTEL ARTHUR A. FROST Manager 26 MICHIGAN TRADESMAN January 2, 1929 DRUGS Michigan Board of Pharmacy. President—J. C. Dykema, Grand Rapids. Vice-Pres.—J. Edward Richardson, D:2- troit. Director—Garfield M. Benedict, San- dusky. Next Examination Session—Grand Rap- ids, third Tuesday in November. Michigan State Pharmaceutical Association. President—J. M. Ciechanowski, Detroit. Vice-President—Chas. S. Koon, Mus- kegon. Secretary—R. A. Turrell, Croswell. Treasurer—L. V. Middleton, Grand Rapids. Obesity and Metabolism. If you still get fat regardless of how little you eat that is because you do not consume enough oxygen in relation to your body surface. And if you con- sume too little, then goiter may result. At the University of Illinois a basal metabolism machine has been built that will measure this factor accurately. Af- ter many tests on several hundred in- dividuals the correct oxygen consump- tion for any body surface has been found. “So to-day,” say the experts, “with the height, age and weight of an individual given we can compute how much oxygen that person should use. If the individual consumes too little oxygen we know that he is suffering from some form of goiter. The amount of variation from the normal being known, we can estimate the severity of the diseased condition.” ——_>~.. The Action of Narcotics. Narcotics with a stimulant action im- prove the association of ideas in the brain. Indian hemp produces a narco- tic effect on the central nervous syt- sem. People crave for something which will exert a mild narcotic action and relieve the strain of civil life. In North- ern India the resin exuded is mixed with tobacco and smoked, or taken in the form of bhang as a drink- The na- tive then passes into a state of lan- guid ease, accompanied by an elated sense of superiority. There is also in- duced an altered relationship in time and space, so that minutes become hours and feet furlongs. The essential oils in plants, used in perfumery and flavoring, are sometimes narcotic in nature. Oil of nutmeg is stimulant, but to eat a whole nutmeg would probably result in convulsions. With tobacco the leaves must first be dried and cur- ed before the flavor comes out. Nico- tine has a calming effect on the super- sensitive, because it blunts the higher faculties of the mind, while on the other hand the dull and apathetic are stimulated by it. The pleasure of smoking is due to the narcotic action, although it is in a sense a ritual- The carbon dioxide and carbon monoxide inhaled in smoking have, however, the effect of reducing the efficiency of the red corpuscles of the blood. The In- dians of South America, by chewing coca leaves, can perform tasks without fatigue: but experiments with cocaine in the Alps have not led to results of the same kind. Drugs as they occur in plants are comparatively harmless, but when the chemist isolates the chief constituents, some very potent sub- stances are obtained. Mescal, a cactus in South America, not only intoxicates, but induces the most brilliant color vi- sions when chewed. There are three methods in which opium is used: (1) mastication; (2) smoking. which is not a vicious habit and is only indulged in by people Iving under squalid condi- tions; (3) injection. In England the habit is not at all of serious dimensions, as it is estimated that about 1 gr- per head per annum is the consumption. In America, however ,it is as high as 40 gr. per head, which would indicate that it is here indulged in to satisfy vicious tastes and not simply in a legitimate way. Neurotics frequent resort to drugs and become addicts in order to make themselves normal. In conclusion, Pro- fessor Dixon dealt with the methods that should be followed in curing drug addicts: treatment was the one way. In the old days lunatics were treated as criminals. ——_~+._—____ Milk Products. It is no longer news that from milk can be made many articles such as substitutes for horn, ivory, ebony, pearl, amber and tortise shell, or that many articles such as beads, buckles, buttons, combs, cigarette holders. cuff links, dominoes, dice, contain casein products. It is news, however, to learn from Professor H. C. Jackson, of the Wis- consin College of Agriculture, that many dairies still pour thousands of pounds of skin milk down their drains. Such antique management of a dairy ranks as gross incompetence: In addi- tion to such products as mentioned above dried skim milk is used by bakers, candy makers and for animal food. ———_»-.>____ Astringent Face Lotion. Alin 2 10 grains Jane siwipiate 5 grains Gace 1 dram Tincture of benzoin ___-_--- 1 dram Distilled water to make __-_ 1 pint Perome (2.0 enough Dissolve the salts in a little water. Mix the glycerin with the bulk of the water, add the tincture and mix the two ‘spinby A suitable perfume, which should be dissolved in the tincture. is a concen- trated essence of cologne water. —_+2..—___ Paraffin Hair Oil- Alkane? root — | or. 1. Paratan off $2 OZs. Ol berpamot 1 dr. Ol dove... 15 dps. On cose _..._ = 2 dps- Digest the paraffin oil with the alka- net root, strain, and add the volatile oils. 2 Paranin of 2. 16 ozs. Coltonsest of = 8 ozs. Oi autmes 30 dps. Ol cove 15 dps- Od cassia 10 dps. >. ___ Bright Future For the New Adminis- tration. Grandville, Jan. 1—The dawn of New Years brings to mind the fact that time is moving to the culmination of the National election of last fall and that within seventy davs a new adminis- tration will be at the helm in the United States. One authority says it will be merely a repetition of the Coolidge regime and nothing new may be expected. The President-elect is merely a reflect of Coolidgeism. Those who take this view are likely to be let down with a considerable jar when the new administration takes up its work. There are no counterparts of Hoover in the country. He is cer- tainly original, just and a man of power and originality. No radical change is required to make the country happy. President- elect Hoover has been on a voyage of discovery in the countries lying to the South and he has made friends by the million. No doubt his friendly trip has worked for the good and peace of the Western hemisphere and we may as a people congratulate ourselves over the fact. The whole American people may be- gin girding up their loins to enjoy at least four years of undisguised pros- perity such as never before visited our country. There is considerable interest arous- ed with regard to the new cabinet which Hoover will place in charge of the various departments of state. One thing is certain, he has not a range of large brains to select from as Abraham Lincoln had when he first entered the executive office at Washington. The rail splitter chose for Secretary of State his main political rival for the nomination, William H. Seward, of New York, and this choice was, appar- ently, well taken. Other able men filled the first cabinet of Lincoln, en- abling him to make a success of his administration. With Hoover the situation isn’t so eas’ Doubtless the pre-eminent figure for the head of the cabinet is that of Charles Evans Hughes. Will the new President offer the state portfolio to the great statesman? Age alone can be the only drawback and doubtless this may serve to prevent the appointment of Hughes. There can be no harm in speculating on the course President Hoover will pursue. The pre-eminent figure which stands four square to all the winds that blow for Secretary of War is that of " SDNUd INANUAVH AAHLO 4°. SALVIGO' ON SNIV.LNOZ ‘SdadIOD PUe sHDNOD 704 | the commander of the A. E. F. forces in France, General John Pershing. Our people have found him equal to every trust so far given him and it is now meet that he take up the war portfolio in the cabinet of the new President. Andrew Mellon will, doubtless, re- tain his present place at the head of the Treasury Department. He is recog- nized as one of the best financiers ever holding that position. There will be no need for change. With the three mentioned as splen- did cabinet timber the remainder of the President’s advisers may easily be picked. Suggestions on this point are, perhaps, in order, yet the dearth of great names gives a chance for some commonplace party to get in. The American people are to be con- gratulated on having such a strong man at the head of the Government. For- eign nations know Hoover more inti- mately than they know any other American. Because of this there will be a more respectful attention paid to the wishes of our people hereafter. As regards treaties, compacts and the like, Europe may well take notice that there will be no more Kellogg blunders and that should another Sec- retary insist on making a monkey of the United States the strong hand of a Hoover will quickly relegate the of- fender to private life. Two months more of Coolidge, the silent man from Vermont. That gentle- man is almost as conspicuous for his negative side as was General U. S. Grant in the days of the civil war and a decade thereafter. President Coolidge has a fund of homely common sense which has en- deared him to the common people and when he lays down the cares of state he will do so knowing that his work as a statesman has been well perform- NOW as in the past 50 years, when a customer asks for “HONEY and TAR” every dealer in Michigan knows he wants FOLEY’S Honey and Tar Compound, and no other. Satisfy your customer by selling him the Original and Genuine FOLEY’S Honey and Tar Compound. 50 years of satisfied cus- tomers attest its worth. Effective alike for Children and Grown Persons. 30c-60c-$1.20 sizes. Prepared only by FOLEY & CO. 945-947 George St. Chicago, Il. ~~. *. aie. J anuary 2 2, 1929 ed le and as tl a fai hat | of aithf 1e wi c u wi Busi any sense erva min hi cause to k bad br cred eh lagna it to fe certai eaks his sis fund exec M new P Aaa seed nev country nee cutives- ICH be that sid wi re in say ha : € presi a IGA 4 ex 7 en ith its d b — side me N an pect t N. the i ft et ou nt an It d slow ed in : sal inco ae ome offi ght to down t every! TR to cee groin ot is ice chai put mo . istic vody fr ADES ne s fo are ss affai nge a S gol airs al re ta ie ct ee om M Ne few r busi a thir _— — try 1 1g on i id ge acks i anas* AN ee regime and ager PINS Oe kines ase Ae Gee sic sore tl ean al ae gests these day, ey WHOLE co F. ully esi will ' Weeks pul Ss, uti om WwW os ween trusted 1 I be well. ae ele pea | indus Pric SALE feeli was s hor wp tha ie int sume and 4 $ ex ith gi s- es ‘ nes political in thei er d xecuti Boni qu i a — sree: Se their a nt tighter eutives giant Boric és pe iad on DRUG inv n era an at less _pur oe is no | oducts be ta bie must Carbe a e nomin PR _— = a 3 bitter pa mig hoc onger ‘ Ss Con ught ae The Gitrie al on 15 @ Co al, b ICE o1 1e ay se LD anc oO nl -onsu » de : Citric | -------- ce : 2 sott as vovaxe anied st rtisan sae aaay pai ws 7 mand Nitze n-==--=~ ’ g 25 Cubebs Seed oe CURR % “Tr in to meet new Pi has, certain! demand e must ib aise — oe 3 @ 70 Bucaly a 1 a the a ENT a . ee “ oo | 3 n — 3 8 | yptus a aes 5 00@5 50 a’ dot . 1 uth side vis] Gi h 2 ack vue --- @ J nlock a 6 @: B y of i J bt wit vy Cc 1 A nt 1es tive Pr « c : ric Pens 15 15 uni c, oe 00 5 25 ell i lv vi less h th onfa Ameri on hi A me aye apit ee eg @ 2 Sc pur 413 @6 25 B ado ssu ck be “ o b. rica is ae na ae r F pee %@ 25 «OL 1ipe Ber re... 2 5@1 5 -oease nna e. th sit ouhi oa: n tive als goo or 52 ard r W ries 00 50 e in -- e Gre of a f chilara i net na- a Shea res Heal Wat ui @ a had oo 4 ea? a Besaoin aoe an at rl te at td cone nine th vate m I _N a @ h o a qd Par ooo d by tae E wil ai oP eee apt Water, 26 de onia avender a6 1 30a 15 Canth : Guid. @1 ‘es ssent agu n to repr is fri ill ae se to kee ae. posh Water, a a ae 55@ 75 apsi ide” - 2 28 und to ay | the oo riend- ae a pire digest, oo deg.—- 07 @ Lemo der low 1 2801 40 Ga .. @2 4 be ein have si oe b Which see heal ee, cigs 9 18 Linseed, 1 Gar'n ace = iachaw es @2 16 _ 31 8 » of B se _the thy ts be a. (Gn 5 @ Li eed ---- ga 6 25 Cc techy ------_- @2 6 aie ana lings prom enal ani Sut seein > £0 wii eat nae %@ i Linsee i 5@ fe ichites on 52 ve me rbitran an Ise led ivia = (& oa Sa ae in oe bane sueee Golehicumn "222-- @2 r met ran d wh of t thei Giv ipo d and L. FOC a) @ : hg oseeaie voile Dbl. @6 25 eo i ey @ 28 Th witl 1ent at hei eir ive m Hoa pe Mp pu dL @ a5 M iseed, bla a, bb « 25 thebg 1 44 i e ne bh fri b D ir = The es yt ot ¢ re i or Copai B homard oe . bbl. @ G eo @2 : ie alia th friendly eae seen ne set oe ir (Ga alsams = Neatstoo -~ a 6o1 39 — eens gi - eve ea Vv ini settle seel oO Abc nt not at a igh ‘ir aa ive ot il. ss 936 0! ed AM nanan 2 76 : VO istrati en ns rut me whi is nt. P (O aay I Siva: ue oz 3@1 d aiac @ 76 neil aahee ca nderf ratio rent oo ne ue S eru reg ) 00@ ive pure ___ -. @ 06 ingtee Ani a 20 : nh . vive Yo per t b To on) _- 2 12 y ,M malt 12 @ 35 fae — @ 4 succ ry O ul st as ( m uss y OY . whi ored lu --- 75@ 5 ello ala ea 5@ 35 in i oO i 25 essf n2 art s certal T Give ea rv oo Po) 65 3 00 Oli ae ga, 4 004 1 35 Iro e, a n. @2 5 sful as on and taitr o£ m sen ning uch Ce 3 @1 ve @5 ne ol a @ 28 l e Ww a fos et se si aoe 00 00 g » M ne 00 i él ieee 2 New B a be- And ee called I sh. Cas . “a 0002 = orange ae. 2 85@3 2 ee sea et 25 gs ica’ pass i ar t : : si 5 a See 5 a Aisi F Old Ti o Wa eel sa dean eae 2 85@ Opiu re @1 86 and a Mc Aga Supre seas To 2 To a + other fol te Sassafras coal see Penny, um, pure. aaa opium mica ---- Sa / 1e “Sso prema : , rece th a olk e Lp Cc (pw je ep roy. com’] 25 piu ’ Ca ee — 52 W c n cy i o f al e . 3: ut : 5 30 pe yal 1 @2 R m, ey @ ' the come. stub Ho forget th cia wi bare ob peat (owe) 82 i Hose mint 1 0061 30 Eo osama gs 40 ast . 5 } i" ide ybi Ss the ve ne ae : a ae . 50 S: em re eas @: oe ‘a a1 tie in thei e chai ins oe pas vain thins aa te ear eo 2 and ary Fic 5 50¢ 3 75 --- @ 44 manuf -up | 1eir qain , ine o peer sbi th: one of : Cc 0@ L elwo siete 50 @5 aa -- 5 40 utac retw gro of ” of Phat t grets at bi ve t son ubeb Berri 30 a od, 3 1 @l4 a £ Pp @1 as if etur veel up dr re Nn he s of inds 1e ¥ es aa ries Sas oe E. 25@ 00 ecu ein 92 sus ers a a planni ug o old ot ee the you vrong Juni -—— Sa i d1 50 Lead, r ts las some s and lar ning oad : vortl nett ye: fast eS; P o.oo S ssaf as, | 30 I ad ed d last i e of adve rge gr £4 a he ue “pet ge ar thé uniper -——--- le ean true 50@1 a a ry - wae fora 1 the advertners a of me he fo forth rile Bit ee ca hat’s ly oe ae go Sper arti’l 1 nas . Ochre white dry 13%@ 134 stry é § ' ag : , ri » da ur oe @ rm ------- 75 0 shre, ell il , the ry toi yattle eg chai it look ro hel own with ; days hol ies 2 T: y ee q @1 Rad e. ave th 13 @13% M > its tha ains oks od py task ap S gro ia Td @ 0 =o ogp 00@ oo «OR V yello bbl %@ % cK Ss ve t wi ar wo ae aie ae i . wi icori Ex 75 Tur spo 15 7 26 oe enet’ w les: 13% ment esso ry f will e at add is wo brot the ose t } Li rice tract 7, rpenti 2 og 0@1 25 Bu ‘Ven t’n Pigs @ 2 ae a son a oundati shake Is th yo ork ¢ her > yea rue coric ae s ls tine. bbl. 00@7 15 W et’n a 3@ % eithe ppea nd R atio e tl ig ne ur and alo r tl D noee “sh husboe >, bi SQ. 25 na ae ey 3% 6 ar rs Robbi ns. W 1€ » have gif lif ng hat’ aed ter 1e, bl. @ V ie il g @ ent the cl s those obbins s. Whe ive an ae ae ca ‘ .- a 3 wen ‘green, ee Ss Vaniting i 4@ . bandw dain st who annou n a to gi he Rooper oad Arnic 1 0@ longa 4 “ os . a ee 5@ 8 straddl wagol store o are nce- Bocce masa a a owers ee een gp: 6 0 ‘ gers Prep. 3 sue 4 have e the t 1 may fi r the ir nok on but ey e Brewster N — Chamomile (Ged 1 Wintergr ee _— 0@6 25 rep. —— 2 410° he been wo. T ind it indeper n it does noy ster Bea Ye _— ce 13@1 Worm eae” an 3 00@ “3 5502 bo sr succe here a difficul id- rarket sn’t al man h an Oa om. @ o oe : Ft pa 05 «(A Misc 2 70 Se are i 2 c a . Beeeu ee ce vemse n the ssful i re tho t to value dass as hi Acaci G @ a = 20. S005 00 ao ellane Ww elves » pas in ri se ; acco S pri Sa 1 um 0 ae@ee de pa lid ous vho S O1 st ridi who ‘ord wi rice A acia, st 20 5 lum ——-—— cane mic Le is price, Seale ce Phe aS a a s10 y be ri ack i csaepay : — ‘icar at 8 ~=-=--- : e riding : for sk ae SEELY’S aa s ar --— ae 5b Bichromate jum ismuth, a and 08@ [ : < paul ey Y 5 ome = ate aS -—— 2 or a ir agili _ = deca a. ‘ee ati 20@ 00 Pee -. 35¢ Bor: te -. ubni- 09 fall. ity Stand ELY’S VORI 1929 a ane ha oo e ere cee mb 40 a nora @ 15 0 Y ality A R eas ue 23@ 38 or XC an’d_ 54¢ so 1a -- a &a vee MANUF for . Oh le Camphor --—- — 500 he ce oo eg 3G il Calomel = .« €6 erren note 70 Guaiac ae oe 60 ee .. 4 ree Was po. 15 13 : RIN year Kin ek 904 100 = rmanga ee 1W6@ 2% ae » pow'e 2 50@2 G rs s oO pow’ SS ( ng > Siz Ww 0 Detroit, mr to we 99 Prussiate, vel | So@ 90 Cassia Buds a. 620. 82 : , Te : : 26@ es es 2 shia ye @ i en yellow spa 9 ie as ~-- 7 508 00 : iT. SS oo @ 6 ate e ace 2 oO Pouca . Opium aay ais . 35@ = eter i sug 99 Sh pee ow. 19 $3 354 a 4 Hydrate 14@ bp Ss a pee . shellac ee 19 ssid 35 Alkanet oats 0 on Butter: 12091 es T jac = 9 eC od ae C is a ‘Pragacanth ---- 65@ ae Calan jonaued ‘oppe t, less c— 60 u a , 8 E n vd Cc r Ss @ U rpe nth pov 15@ 0 lec: us er 3 op as 3 ae Vv. @ 90 Pisa aon ed_ oo = aaa ae 0-10 90 E ee 1 75 Gentian, ‘po ae ow 45 : how” fort to = oe @2 35 iger, po pwd 35@ “a cn d 03@ 0% BAL UBM A Inse @ 30 ace : a @ 75 oe ‘Tartar 2 4@ 10 FO ANCE IT WIT Bie eveide Ginger S cai Se 30 Dextrine = 2502 z R H Blue Vitriol, r weed Jamaica 3 inery. — 30. 45 i cae a ca 0@ = er I _— 40 4 oe PLEA aon ent mmo ap Eo ee all ‘ Cc: ° WE SUR Hellebo phy less @ 20 Ipecac, Do = . 65 lspsom a wan 4 00@4 15 rediti H E.T : powd re, E Dey 091 ou Li orice powd. w. 7 ae . aso Salts, red 10@ 50 Itl V ’ H nse ered hi 12 17 corice, _ . 0@ g 2s got salt bbl 15 ng Yo ED IS N tet seen sab -— Orvis, i a Os 00 Flake, powd less. 22 u: RAW EW Lins ie ‘ Poke, “sotdared 35@ 5 ee 3%@ 0 n e ~ Vv e I ~ ti e -- NU Paris oe Bo. 18% $0 Rosi mat dered = o Glasswa = we 00 Pl P ia Gre ph 34% 0 Ss nw powd - 30@ Gl ee Ib 5@ 0 easa as @30 onal > wa -_ 35@ 40 Glassware, yom - 14% 20 Debi Fri nt R ne 08@ a powd @1 40 laub re, Poe 5 ae ae ebiting Y riendli elationsh =o 8 sarsapar _— a ee Glauber ee aa " mes shu Buch Lea 2 s uills wil, | Mae a a eee aa 60%. ie Confiden s and G = Buchu, po8 a ae beetle va Glue, Brown DBL | G02% L cea enerosi oe B powdered oe owdered —o 60 Glue, White’ aa “eg i eavin 365 D nd Lo osity ee ue penne @1 05 ian, powd,- 0@ 0 san can tee 30 ga a : yalt Se e, P make 2 @1 1 wd... 20@ 80 ops ne gra 27% 22 ur Ha ys in 'y a owdere oe 5@ - Ee } 25 tops -——---—- d. a@ 36 plus: ppy and which ti ve ae ee @ a Aw “ 1 00 tne 209 e ‘ — oo e ee We Al Our ap Beedeaiva be : tei co _ Anise, a -_ dace rao : iso? a5 S : T ‘ US Le @ 35 Gane 1s owdered N oe uaa a =. 00@ 0 o Wi Best P eciati Alm Oi 88 Garawa sisi @ Menth powdered_ 200. 30 S 10 Is r oo 3 3 ° ol er H a ish n ond Caraway, : _ =e erent asa ne azleti ou AH a ae nti sien Gurdamoa Bo Nu Vomica «ooh 8 , oo . artit is, Bitte : a ~ ae a = 0 ificiz - pg Saag 5 16 ep on a 83 @9 Rapid & Perki ppy Ne pa 16007? ao Py gs 8 ftv tc dit S ins D w Yea Alc co Sucat ae 5 Wax ceewen 30@ 90 Pitot White pow 15Q 30 es C Minit on a oe Hg 8 gaat a z ichi aaa ion et, 0@1 emp ak nee 7@ 50 toch a toe on se ichi omp Amber, crude _- 1 ” Lobelia, p » pwd 7@ 16 ohare Salt: cal 129 25 a any St ; Teetined 1 a: 25 Mustard aaa 15@ = sare ro in g 15 Cc rgam see ed 1 1 ponies “yellow 8@ 5 Ss idlit ter cs 28 59 M Caleput m1 Bal 73 Popuy ellow 1 ig Soap share 2 so@2is ani Cees ema — 3 oa 50 Poin ies -- a2 25 oa By re a¢ a 1st Cc ta o-----—- 20 92 S mee oan @ Pp, tt ee 0@ 2 - Cedar Leat 4 bos 25 Wi adits —————— 1 009 30 Pon white Cas 15@ 30 ea orm i oa oS ast! 0 Gloves. + ee : ss@l 25 Worm, Americar re 25 tase white (si tle, 25 loves —=—-=--—-- 00@2 80 . Le rican 12@ 50 s, D os Catt Cod a 1 004 25 ne 4 cae 1 oda ae 15 Li ene 3 @1 i 0@ g so A bar le 00 Cr ool eae 3.5 20 6 da sh c oto r aoe 0@ 50@ “ = Ricari - _ ie ia 15 Ti 7 00 oom. fees ticsu 1 ee 2 00 35 Aconi inc Spir Sal nate 60 oo @2 A nit tu Ss its : te 3@ 2 D2 4 1 e re ult Gea 3 ea fe Armee = ae nai ae o ) » ro or Agee @1 20 Tamari ee a 08 : @1 56 Tartar Bm or ake 10 ee @l V: rpen atte @ Q 50 ani ti ti 2 10 @2 28 Vanilie Ex. Ven. — 2 Zin iin We Dp en. 0@ 5 e Sul é snd 1 i a ex, pure 2 23g 00 7 + 50 11 28 MICHIG GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing and are intended to be correct at time of going to press. Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of or For price ee compare with previous issues. ADVANCED Cal. Lima Beans Pork and Beans N. Y. Cheese AMMONIA Quaker, 24-12 oz. case 2 50 Quaker, 12-32 oz. case 2 25 Bo Peep, 24, sm. case 2 70 Bo Peep, 12. lge. case 2 25 APPLE BUTTER Quaker, 24-12 oz., doz. 2 25 Quaker, 12-38 oz.. doz. 3 3d “ AXLE GREASE ms it. ._............ § os am fk. 6 00 10 lb. pails, per doz. 8 5 15 lb. pails, per doz. 11 95 25 ib. pails, per doz. 19 15 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 oz., dz 2 25 Royal, i: 95 Roval, 6 oz, doz. _._. 2 Royal. 12 doz oe Boyar, > ib. __._- ol 20 Calumet, fk oz. doz. 95 Calumet, 8 oz., doz. 1 95 2 9 5 gadoz. 2 doz. 12 75 Calumet, 16 oz., Calumet. 5 Ib. Calumet, 10 Ib.. doz. 19 00 Rumford, 1l0c, per doz. 95 Rumford. 8&8 oz., doz. 1 85 Rumford, 12 oz.. doz. 2 40 Rumford, 5 lb.. doz. 12 50 K. C. Brand Per case ic sive, 4 dor. 3 70 isc size, 4 doz. ___... 5 50 cic sive, * doz. 7 20 5c sive, 4 dor... ._ 9 20 Boe mige, 2 B0e. oo 8 80 RMr size. 1 doz. _-_.__ 6 85 10 Ih. size, % doz. _.-. 6 75 BLUING JENNINGS The Oriainal Condensed a2 oz., 4 dz. cs. 3 St oz., 3 Gz. cs. 3 cart. 1 00 Non- Am. taii,36-1 02z., Quaker, 1% oz... freeze, dozen Boy Blue. 36s. per cs. 2 70 BEANS and PEAS 100 lb. bag Brown Swedish Beans 9 00 Pinto Beam ____..... 9 50 Red Kidney Beans __ 11 00 White Hand P. Beans 10 50 Cal. Lima Beans ____ 14 50 Black Eye Beans _. 8 50 Split Peas, Yellow __ 8 00 Split Peas, Green 8 50 Scotch Peas -_- 6 00 BURNERS Queen Ann, No. 1 and SO Ww hite Flame, No. 1 gad 2, éox. 2 25 BOTTLE CAPS Single Lacquor, 1 gross pkg., per gross ---- 16 Dbl. Lacquor, 1 gross pkg., per gross _.-- 16% BREAKFAST FOODS Kellogg’s Brands. Corn Flakes, No. 136 2 8 Corn Flakes, No. 124 2 85 Corn Flakes. No. 20 Pep, No. 224 Pep. No. 202 DECLINED Cder Vinegar i\rumbies, No. 424 _.. 2 70 Cod Fish Cake, 10 oz. 1 365 Gran Fiakes, No. 624 225 Cove vuysters, 5 oz. . 175 bran Fiakes, No. 602 150 Lobster, No. %, Star 2 90 ice hrispies, 6 oz. 270 shrimp, 1, wet ...... 8 % tice Akrispies, 1 oz. .. 150 Sards, % Otl, Key .. 6 10 invite Hag, 12 1-ib. . Sard’s, % Oil, Key —_. 5 75 cans —__-----~-----~- 730 Sardines. %4 Oil, k’less 5 25 Au bran, 16 oz --- 22 salmon, Red Alaska 3 00 Aul Gran, nee de en, Med. Alaska 2 = All’ Bran, %& OZ. ...- 2 OD Salmon, Pink Alaska 2 2 Fost Brands. Sardines, Im. %, ea. 10@28 Grape-Nuts, 24s ______ 3 80 Sardines, Im., i, ea. 25 Grape-Nuts, 100s _... 2 75 sardines, Cal. —. 1 35@2 25 instant Postum, No. 8 5 40 Tuna, %, Curtis , doz. 4 00 instant Postum, No. 10450 Tuna, %8, Curtis, doz, 2 20 f’ostum Cereal, No. 0 2 25 Tuna, % Blue Fin __ 2 25 Post Toasties. 36s _. 2 85 Tuna, 1s. Curtis, doz. 7 00 l’ost Toasties, 24s __ 2 83 Posts Bran, 24s _. 2 70 CANNED MEAT Pills Gran, 128 190 Bacon, Med. Beechnut 2 70 Roman Meal, 12-2 lb.. 3 35 acon, Lge. Beechnut 4 50 Cream Wheat, 18 __.. 3 90 Beef, No. 1, Corned __ 8 10 Cream Barley, 18 .... 3 40 Beef, No. 1, Roast -_-_ 3 10 Ralston Food, 18 ___. 4 00 Beef, No. 2%, Qua. sli. i 60 Maple Flakes, 24 ....250 Beef, 3% oz. Qua. sli. 2 25 Rainbow Corn Fla., 36 2 50 Beef, No. 1, But, sli. 4 00 silver Flake Oats, 18s 1 40 Beefsteak & Onions, s 3 70 Silver Flake Oats, 128 2 25 Chili Con Ca., 1s _. 1 36 90 Ib. Jute Bulk Oats, Deviled Ham, %s --- 2 20 ae 285 Deviled Ham, %s -_- 3 60 talston New Oata, 24 270 Hamburg Steak & Ralston New Oata, 12 2 70 Onions, No. i ...._ 3 16 Shred. Wheat Bis., 36s 3 85 Potted Beef, 4 oz. -.. 1 10 Shred. Wheat Bis., 72s 155 Potted Meat, % Libby 50 Triscult, Sis 170 Potted Meat, % Libby 92% Wheatena, 188 _____._ 370 Potted Meat, % Qua 90 BROOMS Potted Ham, Gen. %& 1 8 Jowell Aon. 25 Vienna Saus., No. % 1 46 Standard Parlor, 23 tb. 8 25 Vienna Sausage, Qua. 95 Fancy Parlor, 23 lb... 9 25 Veal Loaf, Medium -_ 2 26 &x. Fancy Parlor 25 Ib. 9 75 Baked Beans Ex. Fey. Parlor 26 lb. . Z Campbells 115 Toy ---~---------- o--- Quaker, 18 oz. 2 BS Whisk, No. “we eorcenne- 276 fremont, No. 2 _____- 1.25 BRUSHES Bnider, No. to a4 Scrub Snider, No. 2 3 38 25 Solid Back, 8 in. _... } 6 Van Camp, small _.._ 90 Solid Back, 1 in. _... 1 76 Van Camp, med. .... 1 16 Pointed Ends --_---- _ te Stove CANNED VEGETABLES. Shaker 1 80 Asparagus. No wp. -- 200 No. 1, Green tips _. 3 75 Foeedvess 260 No. 2%, Large Green 4 50 Shoe _ — oy 21 65@1 -o s eans ene Unniee _ — hoe a a * Green Beans, 2s 1 Ser 25 Eee ee seer ane a Green Beans, 10s __ 7 50 BUTTER — L. Beans, 2 gr. 1 35@2 65 Dandelion __-------. 2 85 an 2s,Soaked 1 eo CANDLES ° - . . Electric Light, 40 Ibs. 12.1 Beets, No. 2. wh. i 75@2 40 Plumber, 40 Ibs. ____- os oS ee Paraffine, 68 —------- ae ee eS a ee Paraffine, 128 __-----. 14% Corn, No. 2, stam. — 1 16 Wake 40 Corn, Ex. stan. No. 2 1 26 Tudor, 6s, per box 30 Corn, No, 2. Fan. 1 R0@2 35 r : 252 Corn, No. 10 _. 8 00@10 76 CANNED FRUIT Hominy, No .3 1 00@1 15 Appies, No. 10 ______ 6 50 Okra, No. 2, whole .. 2 15 Appice Sauce, No. 10 8 00 Okra, No. 2, cut .... 1 16 Apricots, No. 2% 3 40@3 90 Mushrooms, Hotels -. 32 Apricots, No. 10 8 50@11 00 Mushrooms, Choice, 8 oz. 35 Blackberries, No. 10 750 Mushrooms, Sur Extra 560 Blueberries, No.°10 __ 13 00 Peas, No. 2. E. J. ---- 35 Cherries, No. 2 ..-.. 25 Peas, No. 2, Sift, Cherries, No. 2% -... 4 00 16 85 Cherries, No. 10 ___ 13 00 Peas. No. 2. Ex. Sift Cherries, No. 10 _-.. 12 50 as 2 2. 26 Peaches, No. 10 Mich. 375 Peas, Ex. Fine, French 26 Peaches, No. 2% Mich 2 20 Pumpkin, No. 3 1 45@1 60 Peaches, 2% Cal. 2 25@2 60 Pumpkin, No. 10 5 00@5 50 Peaches, 10, Cal. _-__. 850 Pimentos. %, each 12@14 Pineapple, 1 sli. _... 135 Pimentoes, %. each _ 27 Pineapple, 2 sli. _-._- 245 Sw’t Potatoes, No. 2% 2 26 P’apple, 2 br. sl. _-_. 225 Sauerkraut, No.3 1 45@1 75 P’apple, 2 br. sl. _.-. 2 4@ Succotash, No. 2 1 65@2 50 P’apple, 2%, sli. __--. 8 00 Succotash. No. 2, glass 2 86 P’apple, 2, ecru. _.... 2 60 Spinach, No. 1 --_-- 25 Pineapple, 10 crushed 9 00 Spnach. No. 2.. 1 60@1 90 Peurs, No. 2. 3 00 Spinach, No. 3_. 2 26@2 60 Pears, No. 2% __.. 375 + Spirerch, No. 10. 6 50@7 00 Raspberries, No. “9 bik 3 25 Tomatoes, No. 2 1 20@1 80 Raspb’s. Red. No. 10 11 50 Tomatoes, No. 3, 1 90@2 28 Raspb’s Black, Tomatoes, No. 10 7 00@7 50 no 15 00 Rhabarb, Wo. 10 ..__. 4 75 CATSUP. Strawberries, No. 2 __ 3 25 > : ° ~ Beech-Nut, small __-. 1 65 Strawb’s, No. 10 ---_ 1100 Lily of Valley, 14 oz.__ 2 25 Lily of Valley, % pint 1 65 CANNED FISH Paramount, 24, Ss 2. 2 26 Clam Ch'der. 19% oz. : %5 Paramount, 24, 16s 2 25 Clam Ch., No. 2 _..... 295 §6Saiders. 8 o-, 1 65 Clams, Steamed. No. 1 2 06 Sniders’ 16 oz. 2 35 Clams, Minced, No. % 2 25 Quaker, 8 oz. _______- 1 30 Finnan Haddie, 10 oz. 3 80) Quaker, 10 oz. _____ 1 45 Clam Bouillon, 7 oz... 2 50 Quaker, 14 oz 1 1 90 Chicken Haddie, No. 1278 Qnaker, Gallon Glass 12 50 Fish Flakes, smal] -. 135 Quaker, Gallon Tin _. 8 00 AN TRADESMAN CHILI SAUCE Snider, 16 oz. Snider, 8 oz. Lilly Valley, Lilly Valley. 8 oz. 14 oz. OYSTER COCKTAIL. Sniders, 16 oz. -.-.-.-- 3 36 Sniders, 8 oz. __.-... 3 86 CHEESE. Roguefort - Lo ae Kraft, small items 1 65 Kraft, American -_ 1 665 Chili, small tins -. 1 65 Pimento, small tins 1 66 Roquefort, sm. tins 2 25 Camembert, sm. tins 2 25 Wisconsin Daisy _.... 27 Wisconsin Plat ____._ 27 New York June o Oatman's Dundee, Tall 5 10 Oatman’s D'dee, Baby 5 00 Hivery Day, Tall _.... 80 Every Day, Baby ---. 4 70 Pee Tan 2 5 10 Pet, Baby, 8 02. :. 8 5 00 Borden s Tau 5 16 Borden's Baby _..__. 5 00 CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, 10c 75 Airedale Havana Sweets __.. 35 00 Hemeter Champion —-. 3 Canadian Club Rose O Cuba, Slims 37 50 itte Tom 37 60 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Webster Cadillac _._. 75 00 Webster Astor Foil_. 75 00 Webster Knickbocker 95 00 Webster Albany Foil 95 00 Bering Apollos -... 95 00 Bering Palmitas -. 116 00 Bering Diplomatica Bering Delioses __-. Bering Favorita ..__ Bering Albas -..... 150 00 CONFECTIONERY Stick Candy Pails Steanagard 2 16 Pure Sugar Sticks 600s 4 00 Big Stick, 20 lb. case 18 Mixed Candy Kindergarten —-_-.____.- 17 Lencer 14 -m ee Of ~— 1s French Creams __ _---- 16 Paris Creams -...-.---. 17 Groves ll Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 76 Choc Marshmallow Dp 1 70 Milk Chocolate A A : 76 Nibble Sticks ________ 1 85 Chocolate Nut Rolls . 1 85 Magnolia Choc -.... 41 35 Bon Ton Choc. 1 50 Gum Drops Pails Anige 2 16 Champion Gums -.... -- 16 Challenge Gums --.... — as Favortée 19 Superior, Boxes ____-... 23 Lozenges Pails A. A. Pep. Lozenges 16 A. A. Pink Lozenges 16 A. A. Choc. Lozenges 16 Motto Hearts 19 Malted Milk Lozenges 21 Hard Goods Pails Lemon Drops -_-.------ 18 O. F. Horehound dps. .. 18 Anise Squares -_------ 18 Peanut Squares __--__-- 17 Horehound Tablets __-. 18 Cough Drops Bxs rnem se 1 36 Smith Bros. __.-_.... 1 66 Package Goods Creamery Marshmallows 4 oz. pkg.. 12s. cart. 4 oz. pke., 48s. case 3 46 Specialities Pineapple Fudge -...-.. 22 Ttalian Bon Bons -.--- 17 Banquet Cream Mints_ 25 Silver Kine M.Mallows 1 25 Hardy Packages, 12-10c 80 Bar Goods Mich. Sugar Ca., 24, 5¢ Pal O Mine, 24, 6e -... 75 Malty Milkies, 24. 5c _. 76 Lemon Rolla _.......... 16 Tre Tay. 24, bC 2. 75 No-Nut, 24. 5¢ ..---.-- 76 1929 January 2, COUPON BOOKS 50 Kconomic grade 8 60 luy Keonomic grade 4 ov 5v@ Economic grade 20 6u 1000 Kconomic grade 37 6U Where 1,000 books are ordered at a time, special- ly printed front cover 1s turnished without charge. CREAM OF TARTAR 6 lb. boxes 43 DRIED FRUITS Appies N Y. Fey., 50 lb. box 15% N. ¥. Fey., 14 oz. pkg. 16 Apricots Evaporated, Choice ---. 23 iIsvauorated. Fancy ---. 28 Evaporated. Slabs ---- 18 Citroen 19 ib. bOS 40 Currants Jackages, 14 02. .-. 20 Greek, Bulk, ib. --.. 20 Dates Dromedary, 368 —..... 6 75 Peaches evan. Choe ._.......... 3 Bvap. Ex. KRancy, F.P. 16 Peel Lemon, American --_--- 30 Orange, American -_--- 30 Raisins Seeded, bulk ~------- 07 Thompson's s’dles blk 06% Thompson's seedless, 15 OZ. Secded, 08% 08%, 6104. 2 California Prunes 60@70, 25 lb. boxes__@10 50@60, 25 lb. boxes__.@11 4050, 25 Ib. boxes__@12 30@40, 25 lb. boxes__@138 £0030, 25 Ib. boxes__@16 $24, 25 lb. boxes..@18 Hominy 100 lb. sacks — 3 60 Macaroni Mueller’s Brands 9 oz. package, per doz. 1 30 9 oz. package, per case 3 60 Pearl, Bulk Goods Elbow, 20 Ib Egg Noodle, 10 Ibs. _. 14 Pearl Barley (nenter 800 25 000 T Ou Barley Grits —.._-...- 5 an Sage East India —_------- 2 Tapioca Pearl, 100 Ib. sacks - Of Minute, 8 0z., 3 dos. 4 05 Dromedary Instant -. 3 60 FLAVORING EXTRACTS JENNINGS’ PURE FLAVORING EXTRACT Vanilla and Lemon Same Price 1 og. _. 1 2p 1% oz. _. 1 80 2% oz. _. 3 OF 3% oz. _. 4 20 2 of. .. 2.70 4 oz. .. 5 00 8 oz. _. 9 00 16 oz. __ 15 00 3% of Amersealed At It 56 Years. Jiffy Punch Ss a0z. Carton .....__ 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands Ediy White .......___. 8 30 Harvest Queen ------ 7 56 Yes Ma'am Graham, 608 20 20 FRUIT CANS F. O. B. Grand Rapids Mason Halt pint _......_ a 5 One pint —-.. Seu ee One quart -.....---2= 9 10 Half gallon ---... ne ae tdeal Glass Top. Half pint ..._.-..-- 8 00 One pint 2... § 30 One quart __-------- 11 16 Half gallon _--------. 15 # il acetate January 2, 1929 GELATINE MICHIGAN TRA Jell-O, 3 PEANUT BUTTER DESMAN Minute a eras re Med. 2 ho 17 ae Plymouth, Whit Garin Butts | -.-------------- 17 Rising Sun, per dos. t 29 Quaker 3'd @..__- 2 Ob nee e oulders ee 14 54 Stove Enamel, dz. 35 WASHING PO 78 ack. 2 25 See aie Vulcanol, Rump, new ~~ = oops 00 ed, 24, 2 Ibs. __-. 3 40 i White Wine = grain_. uo pele Blue, Tip. ota eee nes ot ao a ne , 40 grain. 19 peony ag ------ 4 85 Finol, 8 ny cans, doz. £ 50 Beer. oe Allspice =~ WICK a 1s ‘ “ Parowax, ia ion £3 ea 20 oo ee _. @35 No. 0. per er — *1 Free with eon ne ce 40, 1 1b < oe on Cassia. ou ---- @46 Pe 1, allel ae 80 : a i : - caer | uh Ging A nm ---.-- @28 No. 2 ; a — ow i - Baney 2 a Mustard oo @35 No 3 i — 1 50 ancy fo Se Poe - Wa Av@. 3, erg i -- Safety Matches anes oe au OE Mace, Dedane @32 Peerless Role, os eae a eon 07 Pepper, Black ____!__ 1 3g Rochester, No om, % er, 5 gro. case_. 4 50 Nutmegs ee @d0 Rochester, No. 3 Pgs 50 ROLLED OA Pepper, White ___-__ or a S TS Pepper, Cay -- @s0 ——— 75 MOLASSES ss Flake, 12 New Paprika el @37 ocess _ | a, Spanish __.. @45 wo Molasses in Cans ae 18 Heawac 7. ~ @45 ODENWARE uaker, 12 oe Sea Ba Dove, 36, 2 lb. Wh. L. 5 6 Mothers, alles ves _. 2 76 ‘ soning Bushaic Diithe uve, 24, 2% Ib Wh. yes Nedrow 12s » China__ 3 80 Chill Powder, 15 ree 7 row band, 20 I ‘ , 12s, China 3 25 Celery S: (Ge. 135 2B handles pei 36, 2 Ib. Black 4 30 a eae Sacks, 90 Ib. Jute me Same 3 at S64 | Ge ene Mecca Goud: 76 ove, 24, = « a ie rood hand . —— 2% Ib. Black 390 Semdac, 1 RUSKS peer Sate ae i a Market, 4 ------ 1 80 , 6 10 Ib. Blue L. 4 45 , 12 pt. cans 2.75 Dutch Mea Rusk © nie 2 5 Market, si iandle_ 90 Pal Semda tusk Co. Ponelty, 346 oz. ____ 1 35 Market ngle handl metto, 24, 2% Ib. 5 76 c, 12 qt. cans 4-65 36 rolls Brand. a Kitchen 2a oz. ---- 3 25 a aan 7 1 an oe 8, per cas ; ouqu ea Splint. lane i rot, vor tase 4 g¢ Hata aBaausg”® Kitchen Bouguet “~~ 4 $0 Splint, medium a NUTS—Whole PICKLES - soe ee ee , 25 ania Running _ 1 75 Poveda fo. = Splint, an ------ 7 50 Almonds, Tarrag : M 2 cartons, per Chee t. s wory. loz. Soe 6 50 s, Tarragona... 2 edium 18 car i ase __ 17 Theme f£ca 0. 9 ee = a 5 gallon, 400 Coe “n” peat pon el eam 2 53 nan tune 2 99 Barrel, 5 ota a ee > -- s, per case 5 00 y, Twenty Mule Team » 2% on, 90 PAG gal gal “‘Salda a Sir monated: 22 Sweet S SALE 24. 1 Ib. to 6 gal., per -- 2 55 “oo - Longgolee 114% 16 Gallon, 2250 o Arm anda spicaelny 10 oz. oe -- 8 25 , — fal. ste tiadaas Pipa std. 15 « Galion, 160 “ 50 wae paring __ 375 %- % Ib. packages = ‘ = STARCH 10 at. Gals = P a 99 » $00 ~--~---- 75 A : . Galvanized ae Pecans, sound aR = Dill Pickl Granulated bois. -... 1 80 SOAP Corn a = See oan 3 7 Walnuts, Cal. ---- ar Gal. 40 to A diyneseg Granulated, 38 a. 1 60 Pk Family, 100 box 6 30 Kingsford, 40 Ibs 12 qt. mae co. TS 06 Hickory —...--.---- = 07 No. 2% Tins , doz. -- 9 25 packages — b. a White, 100 4 a Powdered, bags - ———— EE% 10 at. Tin = a Ir. 5 00 a 2 Tins --------- — 249 Export. 100 box _-__ 3 i0 Argo, 48, 1 Ib. pkgs. fo ae hes s PIP Middles cen fier ice Hankin 2.4 i aon ay shila io Mouse, W vee . See ~ a, oe a er, cee se, ood, : alted Peanuts Cob, 3 doz. i bi Tablets, % Ib. Pure _- 18 Flake White an box 5 50 oe 07% Mouse, wood 7 oe 4 Fancy, No. 1 - ; _in bx. 1 00@1 20 _ 90%. ------ ' © .. 19% Grdma White Nz box 4 05 Mouse, tin, & ae es. 70 ee 4 Wood boxes See 1 40 Jap Rose, 10 2 Na. 10s 3 75 Gloss Rat, wood _.. ss. & PLAYING Wt , © ure 301 , 100 box 78 Ra dd ..------- 10 Battl ore hole Cod -___--__- ae 30% aa 100 box oe 4 a Argo, 48, 1 ib k py Can 7 S snatet bic a per doz. 2 65 HE eT Olive, 144 box 11 of ie fie +e a " ——- a ee oo 4 75 Holl ING Coaeek we ee 4 90 one — Ib. we a es Tub ae eanuts, Spanish, ! and n, ie r gs. --2 91 pages s 135. Ib. — 12 POTASH Mixed. Keys cet é Pummo, aim i. Blastic, rg ada us Large Galvanized -... 8 75 a ne ee Mixed, hz oe ii ‘ Swesthea oe iger, a oo BS 4 n Galvani oe Filberts -------------- 32 : Babbitt’s, 2 doz. —- 2 76 Mixed, fe bbis, -_ 8 % Grandpa oe. - 5 70 Tiger a a -~-------- 2 36 Small Ca -- 7 50 Pecans Salted ce Milkers, Kees. 16 50 Grandpa Tar. 50 sm. 2 10 : S. -------- v6 Ww a. @ a0 oe 80 Milkers, half bbls. __ 100 Quaker Hardw. Ige. 3 50 iewos ashboards 2 Sener 67 FRESH MEATS Milkers, bbls. obIs. -- 9 75 Cocoa, 72s — Brace Fr, Glohe .___._ 5 50 Beet K KK K Norway -- 18 50 Fairbank Tar, 100"bx 4 00 CORN SYRUP Glass’ single 6 25 MINCE ME Top Steers & . hag eo cle ae Pay eee ee eg! ; Double Peerless —_--- ee AT eons teers & Heit. . co ee 7 aa wpiare avher Bar Sa = Corn Single oe ae Hee 8 50 popes ik ste 8a «St soe Ss 15% @22 » 10 Ib, boxes -. 17 oasis oe A Ne HL fe Northern Queen _____ bn eninge noe meee 8 ue | (COM. Bteors Sor ia —_— ee Blue Karo. No. 5 Sansa Universal —--s----sasa 7 25 y, Kegs, wet, Ib. 22 eif. 15@16 1, 190 Ihe. 2 | 6 50 CLEANSERS phe Karo, Ne. 10 az. ; a. 1 25 Veal . Mackerel Bee Karo, No. 1% 77 a; 13 in Wood Bowls To Tubs, 60 Cou fod ec, Wo 8 1 a 4 in. Butter __ OLIVES on, cee ken me i »» Pails. 10 Ib ae fy. fat 5 75 Red Karo No. 10 az. 4 05 15 in. Hitler 5 00 Soe Sar, ial 300d as . Fancy fat 1 76 ke san tt Heder 9 00 Py ewig realy gon sq Meee oT a ie White Fish imit. Maple Flave 19 in. Butter ___---__ a . 14 02. Jar, Plain, i : Med. Fancy, 100 lb Orange, N , 7 eee ea ¢ ar, Plain, doz. 4 50 eo - 13 00 ‘ange, No: 1% 5 ae 3 36 Pint Jars Plain, ; ot amb Gunes. Ne 6 | az. 3 36 eel . doz. 31 Spri ; ge. No. 5, 1 doz Te w Quart Jars, Plain, doz. 5 50 Goon — on 4 SHOE BLACKENING — ss a PAPER 5 Gal. Glass Jugs, Pla. 2 10 Medium a-------------- 22 E "3 1, Paste, doz. 1 35 Maple and Can Neo a white. 05% 3 . Kegs, each _.-- 8 00 oe ee 20 Dri 2. Combination, dz. 1 Kanuck . But “ibre ~_---- 07 * ee isl! UU 21 ri-Foot, doz. i - 1 85 Kanuck. “ gal. ---. 1 50 i cneee ne 06 q oz. Jar, Stuffed, doz. 2 25 Bixbys, be ee 2 00 , § gal. can —. 6 50 ve i et 0 % rar Jar. Stuff.. doz. 3 50 Mutton ae aa 1 35 a Mratt Giripe oon i eat ol te as 30 as aple —_ ee STOV Michigan, per gal. 2 75 one ee 16 Blackne E POLISH Welchs, per gal. ___- 2 a0 YEAST CA PA —— , per d ae 3 KE oe la 13 Black Silk Li oz. -... 1 36 -- 325 Magic, 3 doz a : Pork eee ee a ee tae Sunlight, 3 doz. _--- 2 70 * cu ange neg NCA SUN AE 34. Light hogs Guacetne Baste, doz. 1 25 COOKING OIL Sunlight, 1% doz. _. 3 70 ae . aoe a Sener Liquid iz Mazola Yeomt Een. 3 oo be noe eae oSE. . Z Liaui » dz. Pi east Fo pg y hogs ---------- 15 Liquid, per doz. 1 40 cee | oe --6_75 am, 1% dos. 1 3% 136 80 can cases Half G oz. ------ 6 25 ' s, $4.20 pe pay alione, 1 doz. — 11 75 Y rease Gallons. % doz. i: i 30 ee sischmann, per doz. 30 Radium, per doz. 30 Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Dec. 18—In the matter of Harry C. Knight, Bankrupt No. 3353, the trustee has filed his final report and ac- count, and a final meeting of creditors was held Dec. 3. There were no ap- pearances. The trustee’s final report ant account was approved and_= allowed. Claims were proved and allowed. An or- der was made for the payment of ex- penses of administration and for the declaration and payment of a first and final dividend to creditors of 2.4 per cenit. No objections were made to the discharge of the bankrupt. The tinal meeting then adjoruned without date, and the case will be closed and returned to the district court in due course. In the matter of Samuel E. Wilson, Bankrupt No. 3597, the funds have been received and the first meeting has been called for Jan. 3. In the matter of Albert Smaglinski. Bankrupt No. 3623, the first meeting of creditors has been called for Jan. 3. In the matter of Dorr M. Scott. do ng business as Chocolate Cabin, Bankrupt No. 3609. The first meeting of creditors has been called for Jan. 3. In the matter of Roy L. Harris, Bank- rupt No. 3582, the funds have been re- ceived and the first meeting has been called for Jan. 5. In the matter of John DeLange, Bank- rupt No. 3615. the funds have been re- ceived and the first meeting has been called for Jan. 4. In the matter of Frank F. Feury, Bankrupt No. 3619, the funds have been received and the first meeting has besn called for Jan. 4. In the matter of Walter Ashburn, Bankrupt No. 3624, the funds have been received and the first meeting has bees called for Jan. 4. In the matter of Chester R. Richey, Bankrupt No. 3620, the funds have been received and the first meeng has been called for Jan. 4 In the matter of Israel Goldman, Bank- rupt No. 3622, the first meeting of cred- itors has been called for Jan. 4. In the matter of Louis E. Dean, Bank- rupt No. 3591, the funds have been re- ceived and the first meeting of creditois has been called for Jan. 15. Dec. 18. On this day was held the final meeting of creditors in the matter 6, Dezera L. Charon, fjankrupt No. 3418. The bankrupt was not present or repre- sented. The trustee’s final report and aceount was approved and allowed. Claims were proved and allowed. An or- der was made for the payment of ex- penses of administrat on and for the payment of the balance of funds om hand to a preferred labor claim. No objections were made to the dsicharge of the bank- rupt. The final meeting then adjourned without date, and the case will be closed and returned to the district court in due course In the matter of James A. Snyder Bankrupt No. 3298, the trustee has here- tofore filed his final report and account. and a final meeting of creditors was held Dec. 3. The bankrupt was not present o. represented. The trustee was not present. The final report and account of the trus- tee was approved and allowed. Claims were proved and allowed. An order was made for the payment of expenses of ad- m nistration and for the declaration and payment of a first and final dividend to creditors of 3 per cent. This payment after the payment in full of preferred anl tax claims. No o ctions were made the discharge of the bankrupt The final meeting then adjourned without dat and the case will be closed and returned to the district court in due course. In the matter of Milarch Tire & Bat- tery Co., etec., Bankrupt No. 2515 trustee has filed s first report and ac- count, and an order for the payment of expenses of adminstration and preferred labor claims has been made. In the ratter of William Patt, Bank- rupt No. 3378, the trustee has heretofore filed his final report and account, and a final meeting of creditors was held Dec. 7. The trustee was present in person. The bankrupt was not present or repre- sented. One claim was proved and al- lowed. The trustee’s final report and ac- count was approved and allowed. An order was made for the payment of ex- penses of administration, as far as the funds on hand would permit. There were no funds for div.dends. No objection was made to the discharge of the bankrupt. The final meeting then adjourned without date, and the case will be closed and re- turned to the district court upon return of the cancelled vouchers. In the matter of Henry V. Filkins, per- sonally and doing business under the as- sumed name of tadiola Sales & Servic Co., Bankrupt No. 3357. the trustee has heretofore filed his final report and ac- count, and a final meet’ng of creditors was held Dec. 7. The trustee was present in person. Creditors were re¢ presented] by attornys Dunham & Cholette. Claims were proved and allowed. The trustee’s final report and account was approved and allowed. An order was made for the payment of expenses of administration and for the declaration and payment of a first and final dividend to creditors of $ per cet. No objections were made to the discharge of the bankrupt. The final meeting then adjourned without date, will be closed and returned Show Rooms, Bankrupt No. 335 meeting of creditors was held Dec. trustee was not present. No others were a nses of administration actions were » closed and re- > district court in due course. to-day received the and adjudication i and his occupation is that has written for note of which will me IS DS Oth wo Co IO Hoe to HIN AW ¢ his occupation $250 is claimed as exempt, > funds and upon receipt of of creditors will Kokomo Steel & Wire ( the oe name of Dent Barber & referred to Charles is claimed as exempt. claimed as exemn?*, funds and upon + first meeting of cred- » court has written for receipt of same, f creditors of said MICHIGAN TRADESMAN Duplex Pin Co., San Francisco -. 57.60 Farley & Co., Grand Rapids ---. 9.00 Finch Mfg. Co., Grand Rapids --- 11.00 Flint Automatic Heater Co., Flint 28.66 Fulghum & Co., Los Angeles -__-. 45.31 F. C. Printing Co., Grand Rapids 19.50 Gibbs & Co., Detroit __.___._-_-— Gladiator Co., New York ~— Glaze Co., Cincinnati ....... . G. R. Art Glass & Mirror Works__ 63.00 G. R. Electric Co., Grand Rapids 32.22 G. R. Hair Bazaar, Grand Rapids 7.65 G. R. Paper Co., Grand Rapids -. 14.42 Press, Grand Rapids _.....-_ 132.26 Hazeltine & Perkins Drug Co., G. R. 492.33 Hardright Co., Belleville, N. 3. | 50.44 Hart Mirror Plate Co., Grand Rap. 100.00 Hirsutol Co., Westville, a. 11.00 Hospital Specialty Co., Cleveland 79.50 Harris Sample Furni. Co., G. R. 23.63 Indiana Goggle Works, Chicago -. 5.82 inecto, Ine. Wo xy. 1,466.40 Jergens Co., Cnet: 91.00 Kimberly-Clark Co., Neenah, Wis. 61.60 Kirk 4 Co. Chicazo —-..-_- _.__ 32.50 Koch Co., New York -—_-__-- 3 AOR TS Koken Companies, St. Louis —_~-3,448.57 Kirkhof Electric Co., Grand Rapids 13.30 LaSalle Products, Inc., St. Paul -_ 38.48 Lavella Rubber Co.. Chicago ---- 20.20 Lawson Co., Cincinnati _._.__._. 18.61 LeMur Co., Cleveland ~ . 940.30 Lewis Stenger Barbers Supply Co. Portland : ae a ager Litscher Electric Co., Grand Rap. 2.00 Lockwood Brackett Co., Boston _. 189.76 Mackinaw Trail Oil Co., Grand R. 21.10 Manicurex Co., Indianapolis ~~ ~~~ 3.50 Marinello Co., New York ioe eee Marrow Mfg. Co., Chicago 78.68 Martin Bros. Elec. Co., ¢ ‘leveland 402.12 Maywood Water Heater Co., May- wood, Ill. __ ou 28.60 Melrose Hospiti ul U Iniform Co. aw 48.00 Mever Co., Chicago —___-._______- 105.00 Millar Corp., New Work —._...__-__ 6.30 Mills Paper Co., Grand Rapids | 1606 Monette Co., Green ay ee Moore Electric Corp., Chicago ce Morris Mfg. Co., Detroit ____-___-_ Mayer Co.. Chicago National Products Co., Wise. -- Nessie Co., (Chicago —.200 N. ¥. Hair Co., New York _ Northem Warren Corp., New York 4.76 Oakdale Fuel & Materials Co., Grand Rapids - Oa ane 38.75 Odell Co., Newark, woo a ae Oster Mie. Co., Racine _.....-.__ 277.04 Pinaud, inc. N. xX. —-..- a Paidar Co., Chicazo __.__.__.__ Lo ee Palmolive Peet Co., C hicago oo Zee Premier Cutlery Co., New York_. 42.24 Proctor & Gamble Dis. Co., Detroit 23.75 Para Paint & Varnish Co., Clevel. 24.75 2acine Universal Motor Co., Racine 211.23 tubberset Co., Newark, N. as San. Receiver Co., Dunkirk, N. ce Schnefel Bros., Newark, N. J. : d Schrader & Ehlers, New York . 50.00 Sem-Pray Jo-ve-nay Co., Grand R. 9.60 Sheik Toilet Products Co., Chicago 34.50 Smith & Sons Corp., Buffalo ___- 52.88 Ata-Rite Hair Pin Co., Shelbyville 35.42 Steams & Co., Detroit —_.___. 5.66 Sterling Brush Co.. Grand Rapids 22.00 Star Transfer Co., Grand Rapids i Superior, Inc., St. Louis ona Tistoman New York ....-_...... Torrey & Co., Worcester, Mass. Union Cutlery Co., Olean, N. Y. Vander Zand’s Hdwe., Grand Rap. Va-Per Marcel, Inc., New York Wahl Clipper Co., Sterling --___- Watkins Letter Shop, Grand Rapids Western Mich. Odd Fellows Pub., ane Bees ._........_..- West. Union Tele., Grand Rapids 3.3 Westphal, New York ___ 17.26 Wiebusch & H lger. Ltd., New “York 90.74 Wilcox-Kuennen Co., Grand Rap. 14.5 Williams Co., Glastonburg, Conn, 37 Wilson Fastener Co., Cleveland __ 14.40 Wontshed Brush Co., Troy, New Y. 19.21 William Brush Co., Philadelphia 62.8 Western Hair Goods Co., Chicago 56.7 Bonat & Bro., New York -..-_._- 125. Krdmans, Grand Ragas 2 100. Farrand, Williams & Clark, Detroit 20.7 Kal. Pharmacal Co.. Kalamazoo_. 200.4 lucky Tiger Rem. Co., Kansas City 103. Sanitax Electrie Co., New York. 42. Universal Perm: nent. Wave Machine (o.. Chicaen —... cee Ss Vo-Ne-Co. Mfg. Co., “Newport. R. I. 19.50 George H. Weyer. ‘Kansas City —. 128.70 Weil-Ransom Co., Chicago -.- 9.67 Harvey Hill, Grand Rapids — LC re. 010.83 Cheney Products. New York - . 418.57 Fries & Fries, Cincinnati oe 123.00 Kent State Bank. Grand Rapids__ 500.00 A. C. Hynds, Buffalo : 84.00 S. R. Fredman Co.. Chicazo —._.. 131.70 Lewis Bros., Inc.. New York __.. 50.14 Renard, Inc., Kalamazoo re 23.45 Enos FF. Jones Chem. Co.. N. YY... 20.18 Jordan & Jordan Co., Grand Rap. 260.00 Laura Abid, Grand Rapids em Irving Robers, Grand Rapids ___~ 500.00 Dec. 21. We have to-day received the adjudication and reference in the matter of William KE. Bassett, doing business as Cedarcraft Co., Bankrupt No. 3616. The schedules will be ordered filed, as this is an involuntary case. Upon receipt of the schedules, Ist of assets and creditors will be made herein. This concern is located at St. Joseph. In the matter of Goodyke & Palmbos. a copartnershp and Fred Goodyke and Henry Palmbos, individually, Bankrupt No. 2961. the trustee has heretofore filed his final report and account, and a final meeting of creditors was held Nov. 27 The trustee’s final report and account was approved and allowed. Claims were proved and allowed. An order was made for the payment of expenses of adminis- January 2, 1929 tration and for the payment of a prefer- red labor claim on the individual estate ot Fred Goodyke and for the declaratic and payment of a_ supplemental first dividend of 5 per cent. and a final divi- dend ot 7.9 per cent. on the partnership creditors. No objections were made to the discharge of the bankrupts. The final meeting then adjourned without date, and tue case has been closed and returned tu the district court. Dec. 27. On this day was held the first meeting of creditors in the matter or John A. May, Bankrupt No. 2602. The bankrupt was present in person and rep- resented by L. D. Averill, attorney. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourned without date, and the case has been closed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of John De Young, Bankrupt No. 8611. The bankrupt was present in person and not represented. No creditors were present or represented. One claim was proved and allowed. The bankrupt was swor. and examined without a reporter. C. W Moore, of Belmont, was named _ truste and his bond placed at $100. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of Ira Webster, individually and as K. & hk. Restaurant. The bankrupt was present in person and represented by attorney: Watt & Colwell. Creditors were repre- sented by Fred G. Timmer ,agent. Claims were proved and allowed. The bankrupt was sworn and examined without a re- porter. C. W. Moore, of Belmont, was named trustee, and his bond plac ed at $100. The first meeting then adjourned without date. On this day also was held the first meeting of creditors in the matter of James Carris, Bankrupt No. 36138. The bankrupt was present in person and rep- resented by attorney Charles H. Lillie. Creditors were represented by Dilley, Souter & Dilley, attorneys and G. R. Credit Men’s Association. Claims weie proved and allowed. The bankrupt was sworn and examined without a reporter. Edward De Groot, of Grand Rapids. wa; named trustee, and his bond placed at $100. The first meeting then adjourne | without date. On this day also was held the first meeting of cred.tors in the matter of George E. F. Vennard, Edward Vennard Business Wants Department Advertisements inserted under this head for five cents a word the first insertion and four cents a word fer each subse- quent continuous insertion. if set in capital letters, double price. No charge less than 50 cents. Small display adver- tisements in this department, $4 per Inch. Payment with order is required, as amounts are too small to open accounts. UNIQUE boy’s patented coaster wagon. nothing like it on the market today, for sale outright $15,000, royalty basis or trade for real estate. W. H. Jordan, 4206 No. Irving Ave., Chicago, Illinois. a 993 WANTED—Position as buyer, manager, or salesman of yard goods and other various departments. Eighteen years’ ex- perience. Address No. 994, c/o Michigan Tradesman. 994 FOR CASH SALB: DRY GOODS Furnishing stock about $5,000. Live man- ufaecturing city of $7,000. Low rent. Good opportunity. Age requires retring. O. G. Bond & Co., 615 S. Main St., Three Rivers, Mich. 995 THE PRICE IS DOWN — Merchants take notice. My new plan will save you nearly one-half on a store wide or clear- ance sale. Expert advertising, signs, and ecards. Get the best, for less. Booking mid-winter and spring sales now. In- vestigate. B. L. Reames, 322 No. Miami, St. Louis, Mich. CASH FOR MERCHANDISE > Will Buy Stocks or Parts of Stocks of Merchandise, of Groceries, Dry Goods, Shoes, Rubbers, Furniture, etc. N. D. GOVER, Mt. Pleasant, Mich. CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. LOUIS LEVINSOHN, Saginaw, Mich. Consult someone that knows Merchandise Value. GET YOUR BEST OFFER FIRST. Then wire, write or phone me and ] will guarantee yov in good American Dollars to get you more for your store or plant of any description. ABE DEMBINSKY Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich. Phone Federal 1944. Buyers inquiring everyday— aa -3 i ‘ i January 2, 1929 and Vennard’s Pharmacy, Bankrupt No. 3617. The bankrupts were present in per- son. Creditors were present and repre- sented by George B. Kingston, attorney, G. R. Credit Men’s Association and Fred G. Timmer. Claims were proved and allowed. The bankrupts were each sworn and examined without a reporter. Edwaru De Groot was elected trustee, and his bond placed at $500. The first meeting then adjourned without date. Dec. 28. On this day was held the first meet.ng of credtors in the matter oi Earl Smith, Bankrupt No. 3608. The bankrupt was present in person and rep- resented by attorney A. E. Ewing. No creditors were present or represented. No claims were proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a re- porter. The first meeting then adjourneu without date. and the case has been clos- ed and returned to the district court, as a case without assets. Dec. 28. On this day was held the first meeting of creditors in the matter of Harry Garrison, Bankrupt No. 3606. The bankrupt was present in person and rep- resented by attorney Roy M. Watkins. No creditors were present or represented. One claim was proved and allowed. No trustee was appointed. The bankrupt was sworn and examned without a re- porter. The first meeting then adjourned without date, and the case has been clos- ed and returned to the district court, as a case without assets. On this day also was held the first meeting of creditors in the matter of William O. Smith, Bankrupt No. 3590. The bankrupt was present in person and rep- resented by attorney L. D. Averill. No creditors were present or represented One claim was proved and allowed. No trustee was appointed. The bankrupt was sworn and examined without a reporter. The first meeting then adjourned with- out date, and the case has been closed and returned to the district court, as a case without assets. In the matter of David L. Cable and James Cable. copartners as Cable Sates Co., Bankrupt No. 3288. the trustee has filed his final report and account, and a final meeting of creditors has been called for Jan. 14. The report and account of the trustee will be considered and ap- proved and allowed. Trustee’s and ad- ministration expenses will be paid, and a final dividend to creditors declared and ordered paid. Dee. 28. On this day was held the first meeting of creditors in the matter of Edward J. Luick, Bankrupt No. 3604. The bankrupt was present in person and rep- resented by attorneys Van Duren & Van Duren. Creditors were represented by Lokker & Den Herder and L. D. Averill, attorneys and by F. G. Timmer. agent. Claims were proved and allowed. The bankrupt and Arthur Van Duren were each sworn and examined with a reporter present, the testimony to be transcribed and filed. A. J. Cook appeared for the trustee elected in the examination of the bankrupt. C. W. Moore, of Belmont, was named trustee, and his bond placed at $1,000. The first meeting then adjourned without date. Dec. 28. On this day was held the first meeting of creditors in the matter of R. & J. Drug Co., a corporation, Bank- rupt No. 3610. The bankrupt was present by its secretary and represented by at- torneys Hiding, Hilding & Tubbs. Cred- itors were represented by H. H. Smed- ley, attorney and by G. R. Credit Men’s Assocation. Claims were proved and al- lowed. The bankrupt’s secretary was sworn and examined with a_ reporter present. George D. Stribley was elected trustee, and his bond placed at $1,000. The first meeting then adiourned without date. ——_2... —____- Wise Chain Grocers Foresee Drastic Readjustments. (Continued from page 20) the small grocer who runs his own store can build a successful perishables department, including both fruits and vegetables, where a chain unit man- ager cannot do it. This because the master’s eye and hand are present. He can begin with fruits, adding popular vegetables gradually, keeping them al- ways in the pink of condition by his own untiring industry, and so build a fine profitable department and grow with it. Here, then, is additional op- portunity for the grocer of the future. Beginning thirty-five years ago, our population has steadily veered toward the consumption of fresh products. Fruit for breakfast was the beginning. Improved transportation and refrigera- tion, the production of fresh citrus fruits the year round, the populariza- tion of all such products to such a gen- eral extent that to-day the smallest MICHIGAN TRADESMAN village store carries from a few to a wide variety of fresh garden produce the year round—all these have had their immense influence. Of late years we have had the in- fluence of the vitamin idea. Foods rich in vitamins were used with in- stinctive preference long before we knew the word or the thing itself was discovered. Explorers knew long ago that fresh potatoes would prevent scurvy and cure it so rapidly as to seem miraculous; but they knew nothing of the word which now is on the lips of everybody. But now the advent of dry ice, which enables shipments to be made with half the cost or less and only about a quarter the weight and room formerly accorded to ice, with no moisture but a refrigerant that simply evaporates, we are in fact just on the threshold of a development in the consumption of fresh garden products the like of which we have hardly dreamed about. Hence it seems to me now, as it has seemed for forty years or longer, that the individual grocer need only keep himself alive to what is going on around him to be secure in his calling and make more money out of it than ever. Paul Fndlay. ——_»+-+____ Medical Remedies of an Early Day. Grandville, Jan. 1—Modern medicine and surgery have made much progress in the past seventy years, and yet it is doubtful if there were more fatalities at an early day than at the present time. Isolated communities in the great North woods seemed to get along fair- ly well, although beyond the reach of medical aid. Home remedies were in evidence and the settlers depended on themselves in cases of emergency, such as accidents and the spread of con- tagious diseases. Lung fever was one of the danger- ous diseases of the woods, which goes to-day under the name of pneumonia. All small accidents were treated by local talent, only the most exaggerated hurts being subject to a doctor’s skill. Twenty miles after a doctor for ordin- ary ills was seldom considered. Hurts which resulted in blood pois- oning were seldom heard of and all minor injuries were treated with local applications which came to hand, such as the pitch from pine logs and tallow from the wild venison of the woods. A salve composed of such tallow and pine pitch was always ready at hand in case of cuts and bruises and seldom failed of proving successful. One young man who came down suddenly with a severe cold, choking up until he could hardly breathe, hoarse and exuding blood from his throat, was entirely cured by prompt application of cold water neck applications and the internal use of lobelia. Croup in children was always cured b-- cold water and lobelia. I call to mind a boy who made a gourmand of himself by devouring a lot of dried apples he found in a bag in the barn. His parents feared he would die. A man was sent off for the doctor twenty miles away. Meantime the mother prepared some lobelio which she forced her son to swallow, the result being a thorough emetic which saved the lad’s life. The doctor came, but his services were not required. In maternity cases an old squaw or perhaps white woman usually man ag- ed these without resort to a physician and there were seldom any fatalities. The great piles of sawlogs along the river oozed a medicine that from that day to this has not been equalled—pine pitch which is one of the most efficient healers of wounds known. I call to mind a boy who sunk an axe through his foot, making a ghastly wound. There was almost dangerous bloodshed, but a mother’s careful hand served a cure from the vessel of pitch and venison tallow. This bound upon the wound until it healed entirely. At another time this boy, running across the garden with a long scantling across his shoulder, slipped and fell, the end of the scantling nearly crush- ing one of his fingers, slitting 1t open to the bone. It was a most painful wound. No doctor was at hand, how- ever, and the old remedy was applied from the pitch box. It would seem that pine trees were useful in more ways than one. I do not recall that any bad results occurred when pitch and tallow were freely used on a wound. Certainly no cases of blood poisoning ever occurred. The Indians were up in the use of pine pitch as a remedy for wounds. Many cut notches in pine trees from which the pitch oozes and formed the healing ointment that saved many from otherwise fatal wounds. Then as now even a small scratch sometimes caused trouble. One man who neglected a bit of hurt to his hand not even using pitch, was compelled to quit a paying job, going to Muskegon where two fingers were removed by a surgeon. Afterward other surgery was resorted to to save the man’s life. Had he applied the usual remedy at the outset much suffering and disfig- urement might have been avoided. We note in the newspapers and magazines a thousand and one adver- tisements of quack nostrums for the cure of disease, but not yet have I come across one recommending the virtues of pine pitch and venison tallow. The remedy is perhaps too simple. Strange as it may seem, the residents of the backwoods lived and _ thrived without the services of doctors or hos- pitals. Not so pleasant as now per- haps, but the expense was less and fatalities no more numerous. We have the flu sweeping the coun- 31 try to-day. Many deaths are of record. Is it a new disease or the renaming of an old one? We no longer have rheu- matism, although it no doubt exists under another name. ___ Lull Noted in Glass Trade. The usual year-end lull was evident during last week for window plate and other flat-glass Curtailed operating schedules at some units were noted: Jobbers have been materially reducing their warehouse stocks during products. recent weeks, so as to facilitate inven- Improvement in the call for plate glass is expected during Jan- Production branch are holding at substantially un- tory taking. uary. schedules in this changed levels. In the light of present- day conditions you, like other may wish to safeguard your wife and children against financial haz- ards by making your Will, and naming The Michigan Trust Com- pany as your Executor and Trustee. The MICHIGAN TRUST Co. Grand Rapids prudent men, 32 MICHIGAN TRADESMAN January 2, 1929 AS THE YEARS ROLL ON On the first day of each year since 1885 this bank has extended a New Year’s Greeting to the people of Grand Rapids. Each year has seen an increase in the number of people to whom it has been our privilege to extend this greeting and each year has seen a growth in the size of this bank and the facilities for service which it offers. Again we extend to each and every one of you our Best Wishes for a Happy and Prosperous New Year. We renew our pledge to continue the sound banking policy which has been successful through the years and we guarantee to render the same efficient service which has earned us so many friends in the past. Great events are abroad in the financial world to-day and we must be prepared for them. This bank, with a capital and surplus of $2,000,000 and with over forty years of successful banking experience, stands ready to meet the problems of the New Year as they arise. There is an office in your neighborhood equipped with every modern banking facility, with an experienced manager in charge, where all of your financial needs can be satisfied. KENT STATE BANK The Home for Savings Thirteen Offices for Your Convenience Main Office Monroe Avenue Office Monroe at Ionia Monroe at Lyon Leonard Street Branch East End Branch Leonard at Broadway Wealthy at Eastern Alpine Leonard Branch Fulton Street Branch 800 Leonard St., N. W. 752 W. Fulton St. Burton Heights Branch 2001 Division Ave., S. Michigan Street Branch 216 Michigan St., N. E. Madison Square Branch 1216 Madison Ave., S. E. Bridge Street Branch Bridge at Scribner Creston Branch Plainfield at Coit Division Avenue Branch 835 Division Ave., S. ~ Roosevelt Park Branch 1530 Grandville Ave., S. W. toe Ia eens arelaaprame:.eetee arg. pn al pene ener ch Cool, Snappy, Invigorating WINTER DAYS are Business Stimulators With larger values in merchandise involved and dangers of loss by fire multiplied it is time now to check up on Fire Insurance The heating plant is one year older and unseen defects may have developed which later on might spell disaster. It is better to be safe first than sorry afterwards. For Safety, Service and Saving let the Mutual Companies protect you this fall and winter. MUTUAL Insurance is Better Protection at Lower Cost An investigation will prove it NATIONALLY ADVERTISED Sold Exclusively to Independent MONARCH Food Products REID, MURDOCH & CO. CHICAGO New York - Boston - Pittsburgh - Wilkes Barre - Tampa- Jacksonville San Francisco - Los Angeles - Phoenix - Kansas City - St. Louis It Pays to Feature | MONARCH COFFEE ETT ra coc BOOTLEGGING COFFE: CHASE & SANBORNS Sounds a little far-fetched, doesn’t it? But it’s a fact! SEAL BRAND COFFEE One of our exclusive agents in a small town wrote us that his competitor was “bootleg- in quality and repu- gine” SEAL BRAND COF- ° . FEE, making a several-hour tation the leading trip in his truck simply to get fine coffee of the a small supply of SEAL BRAND from a grocer in a country large city 45 miles away. Here is a man willing to go to a lot of trouble and expense in order to carry SEAL The standard BRAND in stock. for over fifty years If you live in a small town the Chase & Sanborn SOLE AGENCY may be available to you NOW. If you are in- Seal Brand Tea terested why not drop us a is of the same high sustie ne? Chase & Sanborn Importers SEAL BRAND COFFEE AND TEA Boston Chicago Grocers Supplied by Chase & Sanborn, 327 N. Wells St., Chicago a More Profit to You by increasing turnover. When you sell goods with an established price which protects your margin of profit—then rapid turnover makes you money. In pushing Baking Powder Same price for over 38 years 25 enn Qh (more than a pound and a half for a quarter ) with the consistent quality and price advertising behind it—with the price plainly shown on the label—you can increase turnover and get more profit on your baking powder investment. Millions of Pounds Used by Our Government Sa i en lia Pca. \- OO att nt A Lay a ~4—