Forty-sixth Year AVR S N ?2 2) yi A Wan D) NRW NOU DD i& LAE ONE Number 2367 To the Girl Who Began Again ‘““To the woman who's good, God bless her.”’ Do you ever remember or think That she may not have met with temptation, And never stood ‘close to the brink? Of course, there are some who have suffered, But you'll find that, nine times out of ten, The ladies possessing the virtues Are unversed in the manners of men. But I drink with all joy to your toasting, To our idol, the woman that’s good; For | don’t want to pose as a cynic, And I'd hate to be misunderstood. But lift up your glasses and join me, And fill them before you say ‘““When.” The toast I drink with all my heart To the girl who began again. For she knows what it is to be tempted, She knows the bitter of life. And she’s laughed with the world when she’s thinking, The thoughts that cut like a knife. She’s learned what it is that men pay for, She knows that we all have our price; And she’s learned that the men are forgiven, But the world says the woman's not “‘nice.”’ "Tis easy to gather the glitter, Men’s hearts are like putty to mould; And she’s heard of undying affection, The story that men always told. But she’s learned that it’s nothing but pottage, And you'd do well to pause now and then And drink to the dregs in the toast that I give To the girl who began again. Harold Vynne. il This is the first newspaper advertisement. It has been greatly reduced to accommo- date this page. Watch the Michigan Tradesman for ad- ditional advertisements in this fine series. Though you may find that connoisseurs frequenting the clubs, exclusive restaurants, and the cafes of the great ho- tels most erthusiastically ap- proving the flavor of Lee and Cady Coffee, yet it is not a “class” coffee. Indeed Lee & Cady Coffee is enjoyed by the progressive people in all the walks of life and the young people from sixteen to sixty-six. The beginning of an adver- tising campaign that will cover the principal cities and towns in Michigan. NEW COFFEE FLAVOR MODERN as the times Here is a real coffee—one that coffee experts enthusiastically approve. Millions of people will learn the story of Lee & Cady Cof- fee. A brilliant advertising campaign will help local deal- ers. The prestige of that great name—Lee & Cady—will add popularity. Seaerneapeeor Were iaen WENT " - * , ri: pana ORaE Crs ADESMAN Forty-sixth Year GRAND RAPIDS, WEDNESDAY, JANUARY 30, 1929 Number 2367 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a nonth or more old, 15 cents; issues a year-or more rid, 25 cents; issues five years or more old 50 ceiits. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 409 Jefferson, E. Late News From the Michigan Metropolis. The next trade promotion trip of the Wholesale Merchants’ Bureau of the Board of Commerce will be taken on Feb. 12 and 13, on which dates the Detroit party will visit Battle Creek and Kalamazoo. Plans made by E. E. Prine, the secretary, contemplate leav- ing Detroit in a special car on the Michigan Central Railroad, leaving here at 9 a. m. Feb. 12. Arriving in Battle Creek about noon the wholesalers will spend the after- noon calling upon the trade. In the evening a dinner will be served at the Post Tavern, at which the Detroiters will be the hosts and the guests will be retailers of Battle Creek, Marshall, Ceresco, Augusta, East Leroy, Climax, Renton, Bellevue and Penfield. They will spend the night in that hostelry. The following day the wholesalers will go to Kalamazoo. In the evening a dinner will be served at the Park American Hotel, at which the guests will be retailers of Kalamazoo, Gales- burg, Comstock, Vicksburg, Plainwell, Lawton, Paw Paw, Kendall, Gobles, Otsego, Schoolcraft, Mattawan and Pomeroy. After the dinner they will leave for Detroit, arriving here at 8:25 o'clock on the following morning. Detroit’s twenty-eighth automobile show was the center of attraction last week. In importance to the industry the exhibit ranks with the National shows at New York and Chicago. There is equally complete representa- tion of passenger cars, commercial vehicles, accessories and equipment. A feature of this year’s show was the dis- play of twenty-five custom-built bodies on the high-power chassis, the product of our best makers in the highest price class. W. C. Durant’s move in taking over the group of former Dodge executives, headed by F. J. Haynes, and placing his advertising in the hands of the Phelps agency, so long identified with the Dodge campaign, was not unex- pected. Negotiations looking to this result were under way for some time. Establishment of Durant headquarters at Lansing adds an interesting element to the Michigan industrial situation and more prestige to the city itself. When the Society of Automotive Engineers was in annual session last week, the Detroit Section was host at a dinner, with O. T. Kreusser, in charge at the General Motors proving ground, as the principal speaker. Mr. Kreusser presented a review and ap- praisal of the 1929 cars, based on his experience with them under test. He notes that this year’s lines are general- ly longer, wider and larger than the 1928 cars and weigh about 200 pounds more on the average. Trend is to- ward larger power plants, though the increase in engine size is not propor- tionate to the increase in car size. Better fuels and better utilization of them give adequate acceleration, speed and hill-climbing ability. Combustion chambers are better designed, better valve porting is noted, and there has been improvement in manifolding. Camshafts are better. Properly select- ed gear ratios and tire sizes are credit- ed with the influence on better per- formance, though Mr. Kreusser says that there is probably some complaint that engine smoothness has suffered. Four-wheel brakes, he adds, have been improved. He lays especial emphasis on the marked improvement in the lower-priced cars. “In appearance, quality, finish, performance, riding smoothness and reliability,’ says Mr. Kreusser, “these cars compare most favorably with the best, and in some respects are superior to the larger cars.” He criticizes seats and backs and feels that the matter of proper ventilation should have more attention. Front wheel alignment, headlights, provision for doing away with the cross-reflection of lights at night and, proper material for floor covering in the driver’s compartment are among the matters that he recommends for improvement. James S. Meredith, Vice-President of Edson, Moore & Co., died Monday after a short illness at St. Vincent’s hospital, Staten Island. Mr. Meredith, who had been the New York repre- sentative of the dry goods company forty-seven years and who had just celebrated his fiftieth anniversary with the company on Jan. 15, was the oldest buying representative in the New York dry goods market. Burial will take place at Dundas, Canada. David Scheyer, vice-president of A. Krolik & Co., Inc., died at his resi- dence in this city on Jan. 26. Because of failing health Mr. Scheyer was obliged to give up his duties as de- partment manager for the house more than a year ago. He had been a mem- ber of the firm since 1904 and was made vice-president when the com- pany was incorporated in 1918. A member of many local organizations, Mr. Scheyer’s keenest pleasure was derived from his membership in the Detroit Symphony Society. Surviving are his widow, the former Bell Krolik, and four brothers, all residing in Ger- many. Many of the most active and im- portant committees co-operating with the management of the third Better Merchandising Conference and Ex- position are made up of executives and experts from Detroit’s largest and most progressive retail stores. That these committees will prove big fac- tors in the success of the conference is already indicated by the plans pre- pared and disclosed by them to the general committee of the organization. One of the most spectacular fires Detroit has experienced in more than a decade occurred Sunday morning, Jan. 27, when the building occupied by Summerfield & Hecht, Inc., furni- ture dealers, was destroyed. The property damage to the stock and building, a five story affair at 320-334 Michigan avenue, was estimated at $400,000. At a recent meeting of the Mer- chants Credit Bureau, the following officers were elected: John A. Brown (T. B. Rayl Co.), President: Oscar Webber (J. L. Hudson Co.), Treasur- er; Percy K. Loud (Wright Kay & Co.), Secretary and Frank E. Parker, Vice-President and General Manager. At the convention of the associated credit bureaus of Ohio, Michigan, Indiana and Western Pennsylvania the following were among some of the subjects discussed: uniform methods for interchanging information and the development of means for tracing dead beats, bad check operators and forgers. The various bureaus assembled at the Book-Cadillac Hotel on Jan. 21 and 22, representing 10,000 merchants throughout the four states. The H. L. Judd Co., manufacturer of drapery hardware, has opened a branch at 449 Jefferson avenue, East. The branch has been placed in charge of Richard G. Kramer. According to Mr. Kramer the new branch will be extensively equipped and ready for business by Feb. 1. Because of the dangerous condition of the streets in Detroit, which for several days have been covered with a coating of ice, the number of traffic accidents has been markedly reduced. Drivers of automobiles can be careful, especially when it comes to protecting their own skins. At least that is the opinion of Superintendent of Police, Rutledge, and the facts bear him out. Thayer Krolik, formerly connected with A. Krolik & Co., has opened a Graham-Paige automobile sales agency at 15222 East Jefferson, Grosse Pointe, under the style of the Grosse Pointe Motor Sales, Inc. Mr. Kroltk ts a son of Joseph N. Krolik, of A. Krolik & Co. The Sainte Claire Furniture Shops, manufacturer of high grade furniture, has opened a beautiful new retail sales room at 429 and 433 Jefferson avenue, East. James M. Golding. 0 Buy Flour To Cover Requirements For Sixty Days. The advance in wheat apparently has spent itself for the time being; in fact, cash grain jumped about 15c per bushel unquestionably is a plenty with reasonably good crop prospects and better than an ample supply. which Probably the market became over sold during the holiday decline, which accounted for some of the advance. Then, too, damage reports from the entire winter wheat section of the country, both soft and hard wheat ter- ritories, have naturally influenced trad- ing somewhat. When one gets down to the hard and untarnished facts, however, con- sidering the more than ample supplies of wheat, with the major portion of the flour requirements of the country booked up until the new crop, it does not appear probable that wheat can go very high in price. This statement, of course, is based on present condi- tions of the growing crop as they ap- pear to be, which are favorable. Seri- ous crop damage—and there is always a possibility of this — together with unfavorable spring seeding conditions, could easily change the whole aspect of things, but accepting conditions as they appear to be, with ample stocks of wheat, a light export demand for both wheat and flour and only a fair domestic demand for flour, it appears prices are high enough and that the policy pursued by the average buyer during the past two or three years in purchasing more on a basis of nearby requirements than for too distant deliv- ery, is the safe and sane one. It must be remembered that only a personal opinion is expressed herein. There is no pretense of super knowl- edge pertaining to a future activity of the market and the buyer of flour must make allowance for personal prejudice and error, together with conditions of stocks, probability of increased or de- creased demand, and the condition and probable out-turn of the growing crop. We are inclined to the conservative side of the market, buying to cover requirements for not over sixty days, rather than heavily for distant deliv- ery, at the same time keeping an open mind and thus being in a position to change one’s buying attitude as condi- tions change, if, and when, they do. Lloyd E. Smith, MICHIGAN TRADESMAN January 30, 1929 2 1928 SALES $41,000,000,000. Half of This Was Spent For Food. The livest subject of discussion in business to-day is distribution of goods. gather one Wherever business men hears comments on the distributive process. Trade associations feature the study of problems of distribution on their programs. A_ glance through business and trade periodicals is enough to convince even the most casual ob- server that there is an unprecedented interest in the marketing of merchan- dise, and that interest, formerly dis- played by business owners and man- agers in more efficient production, has largely been transferred to the study of marketing methods. The importance of the position of the retailer in the marketing organiza- tion is so great that it is only natural that a very large part of the study of distribution should center upon retail operations. There- fore, it would seem to be a matter of general business interest to determine the problems of what is going on in the retail trade; in other words, to define and describe the present trends in retailing. \s a first step to this study of retail- ing it wou'd be helpful to have informa- tion as to the total volume of business transacted and still more helpful to know the volume done by the various types of retail institutions. Authorita- tive figures on the retail business are completely lacking. One may secure from Government departments accu- rately compiled figures on almost any branch of production, including agri- culture, mining, lumbering, fishing and manufacturing. Whatever may be lack- ing in Government figures in these lines can be often secured from trade associations. It is not possible to find anything of this sort concerning the retail trade. For a number of years many people have urged the need for a census of comparable to the regular retailing, periodical census of manufactures. More recently the desire for such a census has almost reached the stage of an Backed by the United States Chamber of Com- United States Department of Commerce has recommended to Congress that an additional appropria- insistent demand. merce, the tion be made making it possible to in- clude questions on distribution, cov- ering the retail trade, in the decennial census to be taken in 1930. Hearings have been held before congressional committee and apparently the sugges- tion has been received favorably, but as yet no action has been taken. In suggestion, to include the statistics on distribution in the census of 1930, is carried into effect this will be the first general census of the kind ever taken in this country or else- where and the results will be watched with much interest by all who are con- cerned with distribution. In the mean- time all discussions hinging upon ques- tions as to the amounts of retail trade must continue to be based on rough estimate which are scarcely more than guesses. It is estimated here that the total retail trade of the United States for the year 1928 amouns to about $41,000,000,- 000. The retail sales volume in 1927 was estimated to be about $40,000,000,- 000. In an estimate drawn up for the year 1923, it appeared that the total retail sales volume of the country amounted then to more than $35,000,- 000,000. The difference represents the gain during the past five years. The methods by which these figures are obtained were first used by the writer in drawing up an estimate of total retail business for the year 1923, the report of which appeared in the Harvard Business Review in January 1925. These methods were as follows: 1. By adding to the total of manu- of the retail business it is possible to estimate roughly that the average sales per person employed in retail stores is not far from $10,000 a year. In the United States Census of Distribution in 1927 the average number of people employed in the retail business in 1920 according to the census was 3,480,000. Assuming some increase in the number of persons from 1920 to 1923 it is be- lieved that the total retail trade, using this method, would amount to about $35,000,000,000. 3. It is possible to estimate the total retail sales of the country by multi- plying the total population by the per capita retail sales reported in the State of Pennsylvania. By applying this method for 1923 an estimate of total Paul H. Nystrom. Professor of Marketing of the School of Business, Columbia University. factured goods and other products for final consumption the total imports of consumer goods and subtracting there- from the total exports for a given year. Disregarding the from the preceding year and similarly the carryover into the next year this possible carryover result should show what is apparently left for consumption within the coun- try and which, therefore, must pass through the hands of retail dealers on the way to consumers. To this figure must also be added an amount esti- mated to cover the wholesalers’ and dealers’ margins of gross profit in or- der that the total may represent what is paid by the consumers. For 1923, using this method, the result obtained was about $34,000,000,000. 2. From limited sample studies made retail sales amounting to over $30,000,- 000,000 was secured. This figure was believed to be too low, for such reasons as: the probability that the amount of net sales reported for taxation purposes is likely to be lower than actual sales; the lack of thorough supervision of the licensing system, leading to the belief that certain small businesses escape all reports and taxes. Pennsylvania retail trade is probably lower per capita than for the rest of the country; because of the very general tendency to raise large parts of the foods consumed at home, not only on farms but also in villages; and finally, a considerable part of Pennsylvania’s retail purchases go out of the State, particularly to mail order houses. Some years ago it was asserted by a leading chain store execu- tive that Pennsylvania led all other states in the amount of mail order busi- ness. On the other hand, Pennsylvania certainly gains a considerable amount of business from Western New Jersey. However, considering all points, the Pennsylvania figures probably indicate a low average, too low to represent retailing the country over. 4. By multiplying the total number of families in the United States by the average expenditures for goods brought through retail stores, as de- termined from sample studies, such as those of 12,096 families whose pur- chases during 1918 and 1919 were stud- ied by the United States Bureau of Labor Statistics. From such studies it is estimated that the average income per family for the entire country was not far from $2,000 a year, of which about $1,500 is expended through re- tail stores, and thus the total purchases for 24,000,000 families would be about $35,000,000,000. 5. By deducting from the total Na- tional income, as estimated by the Na- tional Bureau of Economic Resea-ch, all items not purchased through retail stores and for which there are fair esti- mates, such as taxes, rentals, value of home products consumed at home, professional services, transporta- grown tion, telephone, gas, electricity, church- es and charities, personal services and It was found that these mis cellaneous savings. expenditures amount to abcut one-half of the total National in- come. Similar estimates drawn up in Germany indicate that retail sales there also approximate one-half of the Na- tional income. For the year 1923 the total National income was about $70,- 000,000,000. If half of this passed through retail stores then the total re- tail trade amounted to $35,000,000,000. All of the foregoing methods are dis- tinctly faulty and inadequate, but ap- parently are the best available until more authentic information is avail- able. In 1927 a sample census of dis- tribution, taken in eleven typical Amer- ican cities ranging from Chicago with a population of over 3,000,000 down to Fargo, N. Dak., with a population of 25,600, covered 93,928 retail stores doing a total volume of over $4,000,000,000. This sample census was so compre- hensive for the localities studied that it has been considered by some as a possible basis for estimating the total retail trade of the country. According to the 1927 census the re- tail trade in the eleven communities studied amounted to $621 per capita for the preceding year. This means a trade averaging $2,600 per family. Ap- plying this figure to the population of the United States, estimated in 1926 at about 115,000,000, would show a total retail trade of over $71,000,000,000. A moment’s reflection will show that there is something wrong about this estimate. The total National income for 1926 was estimated by the National Bureau of Economic Research at $89,- 000,000,000. If this estimate is any- where near right, then the difference between it and the figure representing the total retail trade obtained from the census of distribution, amounting to = oad ctirame sian aoe ocomammmiinmmimacna acetal aad \ Sten econ Piinpicenn—ms scheint Saeanismenscomsieiet NS January 30, 1929 $18,000,000,000, must obviously cover all expenditures made by the public outside of retail stores including rent, whether paid or not; for this item was included in the total National income. The value of all goods produced at home, such as food, clothing, fuel and so on, for these, too, were included in the estimate of total National income: covering payment for professional and personal services; taxes of all kinds; transportation; telephone, gas and elec- tricity used in homes; churches and charities and, finally, all savings. Savings alone are estimated at about $15,000,000,000 per year. Taxes amount to $5,000,000,000 or $6,000,000,000. Oth- er items must run into several billions of dollars. Obviously, either the esti- mate of total retail trade or the esti- mate of total National income must be wrong. : As an indication of the care that needs to be exercised in the use of these figures let us consider the esti- mate of retail trade based on the per capita retail sales in the State of Penn- sylvania. As already indicated, all re- tailers in that State must make reports of net sales every year. In 1926 the total sales so reported amounted to $303.46 per capita. Applying this per capita figure to the entire population of the United States the total retail sales for 1926 would be only about $35,000,000,000. This figure is as au- thoritative for the purpose of estimat- ing total retail trade as the sample census of 1927. Still it is only half as much. What corrections, then, need to be made in the estimate based on the 1927 census of distribution? In the first place, it should be borne in mind that all eleven cities selected for this sample census represent trading centers for very much larger areas and larger populations than are included in the cities themselves. Chicago draws re- tail trade from literally hundreds of miles out in Northern Illinois, South- ern Wisconsin and even Indiana, Mich- igan and Iowa. Chicago department stores carry charge accounts in all these cities. Similarly Fargo probably trade from an __ agricul- tural area with a radius of from 100 to 200 miles. Fargo prob- ably would not exist if it were not for this outside trade. The same _ holds true to some extent for the other nine cities. Clearly, to credit the entire re- tail trade of the stores of these cities to the population of these cities is meaningless. Probably the only kinds of merchandise sold in these eleven cities, that are not sold to customers out of town, at least in any apprecia- ble quantity, are foods such as gro- ceries, bakery products, dairy and poultry products, fruits and vegetables, meats and so on. Food products, according to all ex- tensive budget studies made in this country, make up about one-half of the expenses for such goods as are bought in retail stores. It runs more than one- half in industrial populations and less than half in village and farming reg- ions, for the reason that country peo- ple produce a large part of the foods that they consume at home. The aver- draws MICHIGAN TRADESMAN age, however, seems to be that half of the. purchases from retail stores are food products. The total sales of foods of all kinds, including restaurant sales, in the eleven cities average about $175 per capita which would make it look as if $350 per capital for all sales at retail would be a liberal figure. This would amount to $1,505 per average family per year and give an estimate of the total retail trade for 1926 amounting to about $39,000,000,000. Allowing for increases in population and continued prosperity since 1926 it may be assumed that the estimate presented here of $41,000,000,000 for 1928 is fairly lib- eral. Lacking better methods and more adequate information, these five meth- ods just mentioned together with the evidence based on food sales according to the 1927 census, are offered as tem- porary substitutes for a real census of distribution such as it now seems prob- able will be taken in 1930. Without attempting to go through all the com- putations that were made for 1923, but merely correcting the totals then found by such percentage changes as corre- spond to business changes recorded in the current indexes of trade, the esti- mate of retail sales for 1926 is placed at about $41,000.000,000. It is also possible to estimate rough- ly the accounts of retail business done by various classes of retail institutions for 1928, as follows: Per cent. of total retail trade Department stores ~---$6,500,00,00 16 Cham stores = _ 6,200,000,000 15 Mail order houses_— 1,400.000,000 3% W Company stores ---- 800,000,000 House to house Seine oe 800,000,000 2 Co-operative stores_- 100,000,000 % Independent stores 25,200,000,000 61% Total 0225 $41,000,000,000 100 It may be interesting to take a back- ward look and see what these trends have been in the various types of retail institutions. Department store volume somewhat more than doubled in the period from 1914 to 1927. However, the largest part of this gain was made during the period from 1914 to 1921. Excepting the period of business in 1921 during which they lost ground, department stores have shown a grad- ual, but on the whole small increase which seems to correspond quite close- ly with the curve representing the in- crease in population in the communities in which department stores are located. Individual department stores have, to be sure, shown a much better rate of gain than indicated for the entire group. But figures for individual highly suc- cessful department stores are more than counterbalanced by many depart- ment stores that have shown no prog- ress at all, and others that have even fallen behind in sales volume. The esti- mate that department stores sales have increased but slightly since 1923 is bas- ed on the statistics compiled by the Federal Reserve System, but it is also believed that the stores reporting to the Federal Reserve System are quite generally representative of the more successful department stores rather than those that are just about able to hold their own or are losing ground. Reporting sales to the Federal Reserve banks is a purely voluntary action and the unsuccessful stores would probably be less willing to submit their figures than those making satisfactory prog- ress. The Federal Reserve index of department store sales shows, as _ al- ready indicated, a slight but regular upward trend and it is highly probable that department stores sales for the entire country if they were available would be less favorable. Therefore, it seems possible to say that department stores as an institu- tion have apparently reached the acme in their development. Very few new cepartment stores are being established end these are largely in new towns or in suburban communities. Most of the department stores in the old established centers are, as indicated above, ap- parently just about holding their own or are making gains which correspond with the population trends of their re- spective communities. Chain stores are showing a much greater gain in retail sales volume than any other type of retail institution. During the last ten years it appears that the retail volume passing through chains has more than quadrupled and, unlike the department store sales trend, the largest part of the chain store gain has been made since 1921. It may be noted in passing that the gains in chain store volume are, for the most part, due to increases in numbers of stores, rather than increase in sales per store. In fact, in some chain store organiza- tions it is understood that there is a policy of establishing new chain store units in the vicinity of the old ones as soon as the old ones reach or pass a certain sales volume. This appears to be more particularly true in the grocery field. Mail order houses enjoyed a fairly constant upward trend in sales volume previous to the kaiser’s war and again following the war down to 1920. Most of them suffered severe reverses, not only in sales volume but profits as well during the business depression of 1920 and 1921. Some of them passed out of existence at the time others modified their methods of doing business. The larger concerns whose names are fa- miliar to consumers all over the coun- try have generally recovered all the ground lost during the business de- pression, and at least the two largest organizations have now greater sales volume than ever before. It does not appear, however, that the mail order trade has generally been so successful in recovering and maintaining its up- ward trend as have these two giant concerns in the field. It seems likely that the mail order house business as a whole has not even held its own as compared with the years up to 1920. The conditions, favoring the develop- ment of the mail order business during the twenty years before the war, have been greatly changd. The isolation of country homes and villages has largely been broken down by the development of goed roads and the use of automo- a i] biles. Where a family formerly lived entirely out of reach of department stores and good trading centers, be- cause of lack of easy conveyance, it may now be stated that there is scarce- ly a home in the United States that is more than two hours distant by auto- mobile and good roads from a good general store or department store, com- peting in variety, quality and price with the mail order houses. Changes of this kind have undoubt- edly entered into the calculation of the larger mail order houses which have, during the last few years, made ex- pansion not in the mail order field but by the establishment of regular retail stores, and the current trade gossip is that these are likely to be expanded both in number and size to a very great extent during the next few years. In conclusion, concerning the mail order house trade, it seems safe to state that mail order house business on purely mail order lines has prob- ably passed its peak and, while the volume of mail order house business will probably always continue to be an important part of the total retail volume, it does not seem likely that it will become more important as a com- petitive factor. These larger mail order houses that are establishing retail stores are certain to prove highly important in competition for consumer trade; but not so much along mail order merchan- dising methods, as from their establish- ments of retail stores of the chain and department store type. Company stores, or commissaries maintained by companies, industrial organizations, coal mining and other institutions employing large numbers of people at places distant from regu- lar trading centers; enjoy a consider- able volume of retail trade; but their prospects for the future are obviously bound up with the future of the indus- tries with which they are associated. As the development of the country con- tinues, it seems certain that the im- portance of company stores will decline in the face of competition of the other types of retail institutions. Consumers’ co-operative stores are relatively unimportant in the United States. but exceedingly important in England and in some continental coun- tries. The conditions for the develop- ment of consumer:co-operatives in the United States are for the most part highly unfavorable. Consumers’ co- operatives grow and thrive best where retail trade through other channels is conducted in unprogressive ways and careless of consumers’ interest. In the United States the competition for con- sumers’ trade from department stores, chain stores as well as independents, in the effort to develop new forms of service and sell to the consumer at the lowest price; is so keen that there seems very little logical reason for the development of consumers’ co- operatives at present. If. in the future, any single type of retail institutions, such as the chain stores, should gain ascendancy or dominating position over all other types of retail institutions, and if this position should lead to carelessness in (Continued on page 30) 4 MOVEMENTS OF MERCHANTS: Halfway—The Halfway State Bank has changed it name to the First State Bank, East Detroit. Pontiac—The Pontiac Athletic Sup- ply Co. has increased its capital stock from $5,000 to $15,000. Detroit—The Central Trust Co. of Detroit, has increased its capital stock from $500,000 to $1,000,000. Belleville—The Peoples State Bank of Belleville has increased its capital stock from $20,000 to $25,000. Redford—The Peoples State Bank of Redford has increased its capital stock from $100,000 to $250,000. Detroit—The Union Fur Co., 305 Woodward building, has increased its capital stock from $10,000 to $50,000. Grand Rapids—Frank Vidro suc- ceeds A. Vidro & Son in the boot and shoe business at 652 Stocking avenue. Three Oaks—The Warren Feather- hone Co. of Michigan has changed its name to the Warren Featherbone Co. Kalamazoo—Tbe J. R. Jones’ Sons & Company, 147 West Main street, has increased its capitalization from $125,- 000 to $300,000. Detroit—The Acme Tire & Supply Co., 8234 Woodward avenue, has changed its name to the Acme Tire & Radio Corporation. Mount Morris—The Purdy Drug Co. has been incorporated with an author- ized capital stock of $10,000, $2,000 of which has been subscribed and paid in in cash, Fountain — Albert Reek, aged 50 hardware and implement dealers, died at Paulina Stearns hospial, Ludington, following years, of Reek Bros., a major operation. Detroit—The Rudolph Surgical Sup- ply Co., 60 Columbia street, has been incorporated with an authorized capital stock of $25,000, $17,000 of which has been subscribed and paid in in cash. Detroit—The United Dairies, Inc., 12117 Woodward avenue, has been in- corporated with an authorized capital stock of $25,000, $8,000 of which has been subscribed and paid in in cash. East Grand Rapids—The Lakewood Lumber Co., 1025 East Paris Road, has been incorporated with an authorized capital stock of $50,000, all of which has been subscribed and paid in in cash. Detroit—The Art Centre Apparel Shop, 15 West Putnam avenue, has been incorporated with an authorized capital stock of $5,000, all of which has been subscribed and paid in in cash. Flint—A partnership known as the Aunt Lou Candy Co., has been dis- solved and the assets and liabilities taken over by William Edwards, one of the former partners, who will con- tinue the business. Pontiac—The Standard Electric Co., 56 Osmun street, has been incorporated to deal in all kinds of electrical goods, with an authorized capital stock of $25,000, $10,000 of which has been sub- scribed and paid in in cash. Detroit—Coates Motor Sales, Inc., 15385 Livernois avenue, has merged its automobiles and auto accessories business into a stock company under the style of Coates-Baker, Inc., with MICHIGAN TRADESMAN an authorized capital stock of $15,000, Detroit—Macy’s Inc., 40-42 West Grand River avenue, has been incor- porated to deal in apparel for women, with an authorized capital stock of 1,000 shares at $10 per share, of which amount $2,000 has been subscribed and paid in in cash. Highland Park—The Detroit Wash- ing Machine Service Co., washing ma- chines, electrical supplies and special- ties, has been incorporated with an au- thorized capital stock of 50,000 shares at $1 per share, $10,000 of which has been subscribed and paid in in cash. Holland — William Vander Veere, who has conducted a meat market at 152 East Eight street for the past for- ty-seven years, has closed out his stock and leased the building to Henry Schol- ten and Tony Dozeman, who will oc- cupy it with a wholesale meat busi- ness. Escanaba—The Northwest Fruit Co., 910 Second avenue, North, has been incorporated to deal in fruit, vegeta- bles, groceries and produce at whole- sale and retail, with an authorized cap- ital stock of $50,000, $25,000 of which has been subscribed and paid in in cash. Detroit—The People’s Electric Co., 2440 East Division avenue, has been incorporated to deal in radio, washing machines and other apparatus, with an authorized capital stock of $10,000, all of which has been subscribed and paid in, $6,727.88 in cash and the balance in property. Detroit — Leo Pollock, dealer in meats, groceries and vegetables, has merged the business into a stock com- pany under the style of Leo Pollock, Inc., 12040 Twelfth street, with an authorized capital stock of $5,000, all of which has been subscribed and paid in in property. Bay City—The Habitant Shops, Inc., with business offices in the Bay City Bank building, has been incorporated to deal in lumber and articles made from lumber, with an authorized cap- ital stock of 20,000 shares at $1 per share, $5,500 of which has been sub- scribed and paid in in property. Lansing—Dean & Harris, 426 East Grand River avenue, have merged their automobiles, trucks and tractors busi- ness into a stock company under the same style with an authorized capital stock of $100,000, all of which has been subscribed and paid in, $5,000 in cash and $95,000 in property. Otsego—C. Clay Benson, undertaker here and at Allegan, will erect a mod- ern undertaking establishment here at an estimated cost of $10,000. The building will be 24 by 70 feet in di- mension, two stories and basement. A chapel seating 250 people and the reception room will be on the first floor. Springport—R A. Stevens, who has been conducting a first-class barber shop which was owned by Merritt B. Lane for thirty-two years since last May, has bought out the Honold bar- ber shop. Mr. Honold has moved to Albion. Mr. Stevens will purchase more equipment and add another bar- ber in the spring. Muskegon—Circuit, Judge Vander- werp held that there was fraud in the sale of the Myrtle street grocery by Joseph and J. R. Heykoop and granted a judgment of $1,825 to the plaintiffs, James E. and Minnie Tood, who are approaching the 70 year mark and had an equity of $2,000 in a house here. ‘They made a deal with the defendants to trade the property for the grocery stock. The sale price of the grocery business was to be $3,700 if an inven- tory was taken and $3,600 otherwise. When the plaintiffs took possession on a Monday they insisted on an in- ventory and it was taken finally. The testimony showed that after the deal was made on a Saturday the sale of merchandise continued by the defend- ants. The defendants contended that there was no fraud and that their state- ments as to the stock were only an expression of opinion. However, the court held otherwise, pointing out that the defendants had superior knowledge. The court held that the stock and fixtures were valued at $1,875 and that the plaintiffs were entitled to recover the difference or $1,825. Manufacturing Matters. Muskegon—The Accuralite Co., man- ufacturer of piston rings, has increased its capital stock from $10,000 to $60,- 000. Detroit—The Scott Valve Manufac- turing Co., 3963 McKinley avenue, has changed its name to the Thomas Hold- ing Co. Detroit—The H. B. Clifford Roofing Co., 2730 Lawton avenue, has increas- ed its capital stock from $200,000 to $275,000. Kalamazoo—The Kalamazoo Vege- table Parchment Co. Co. has increased its capital stock from $3,000,000 to $5,000,000. Grand Rapids—The Rose Label Ma- chine Co., 337 Ionia avenue North, has decreased its capitalization from $15,- 000 to $10,000. Detroit—The Ex-Cel-O Tool & Man- ufacturing Co., 1200 Oakman boule- vard, has increased its capital stock from $100,000 to $500,000. Detroit—The Scott-Shuptrine Co., 6501 Mack avenue, manufacturer of upholstered furniture, has increased its capital stock from $25,000 to $100,000. Detroit—The National Stamping Co., 617 Clover avenue, has increased its capital stock from $50,000 to $200,000. all of which has been subscribed and $11,800 paid in in cash. Detroit—The Carbonic Gas Inc., 2540 Roosevelt avenue, has been incorpo- rated to manufacture and sell carbonic acid gas and machinery to produce it, with an authorized capital stock of 2,000 shares at $50 per share, $50,000 being subscribed and paid in in cash. —_+ Review of the Produce Market. Apples—Northern Spy, $2.50 for No. 1 and $1.75 for No. 2; Baldwins, $1.75; Idaho Delicious, $2.75 per bu. basket; Idaho Spitzenberg, $2.75 per bu. basket. 3agas—Canadian, $1.40 per 100 Ib. bag. Bananas—6%4@634c per Ib. Beets—$1.35 per bu. Brussel Sprouts—30c per qt. Butter—The market is 1c higher than January 30, 1929 a week ago. Jobbers hold prints at 49c: fresh packed in 65 lb. tubs, 48c; fresh packed in 33 Ib. tubs, 48%c. 3utter Beans—$5 per hamper for Florida. Carrots—Home grown $1.40 per bu.; new from Calfi., $4 per crate of 5 doz. Cabbage—Home grown, $4 per 100 Ibs.; new from Texas, $3.75 per 100 Ib. crate. Cauliflower—$2.25 per doz. Celery—40@60c per bunch for home grown; 75c per bunch for Calif.; Florida—4, 6 or 8 size—$4.50 per crate. Cocoanuts—90c per doz. or $7 per bag. Cucumbers—$3.50 per doz. for TIli- nois hot house. Dried Beans—Michigan jobbers are quoting as follows: Cio. fea Beans $10.25 Light Red Kidney ..._.-._..._ 10.00 Dark Red Kidney 22 9.75 Eggs—On account of the late storms the paying price for fresh advanced to 39c, but has now declined to 36c. Cold storage supplies are now being offered on the following basis: OK Standards 2 29c ® Standards 26c Checks 2 24c Garlick—23c per Ib. Grapes—Calif. Emperor in sawdust, $3.50 per lug. Grape Fruit—Florida, $3.75@4.25 per crate. Green Onions—Shallots, 50c per doz. Green Peppers—80c per doz. Lemons—Ruling prices this week are as follows: SOO Sugkist oo $7.00 OU) emitst 2 7.00 500 Red Ball 200 7.09 S00 Rea Bal oe 7.00 Lettuce—In good demand on the following basis: Arizona Iceberg, per crate _____-$3.25 Imperial Valley, per crate ___.__ 3.75 Hot house leaf, per Ib. _________- ie Limes—$1.25 per box. Mushrooms—/5c per Ib. Oranges—Fancy Sunkist California Navels are now on the following basis: BO ee $7.00 AO 7.00 Oe oo 7.00 MO i 6.50 fe ee ae See Ate WR menial io B90 ee 5.00 Florida, $6.25 per crate for all sizes. Onions—Spanish, $3 per crate; home grown, $5.25 per 100 Ib. bag. Potatoes—40@60c per bu., according to quality. Poultry—Wilson & Company pay as follows: Picavy 10Wis 2 28c Light fowls 2 24c rieavy woaster oo 30c WW i Brovers oe 22c Radishes—65c per doz. bunches. Spinach—$1 per bu. Sweet Potatoes—$2.25 per hamper for Jerseys. Tangerines—$3.75 per box. Tomatoes—$1.25 for 6 lb. basket from California. Veal Calves — Wilson & Company pay as follows: ANC 20c AO oo hi eee cee 18c Moedtam (2520 2200 15c PO ch, Se 12¢ ‘ i nl anita nme ie Rs att : Tt en A eee RE nH Se ed January 30, 1929 MICHIGAN TRADESMAN 5 Essential Features of the Grocery Staples. Sugar—Jobbers hold cane granulated at 5.85 and beet granulated at 5.75. Tea—The market keeps pointing upward abroad. Prices here continue to advance and are offered on a very high basis. Good activity is evident in all brands of India tea. The same is true of Ceylons and Formosas. For- eign cables are practically along the same line as those of last week, with one exception. Most of them show a slight irregularity which in some cases amounts to a weakness in common grades of tea. In all other grades they quote very strongly and tell of advanc- ing prices. Calcutta reports that the season is practically finished there, with the exception of one or two more small auctions. Canned Fruits—Much interest is given fruits, but prices have not alter- ed to any great extent, remaining firm throughout. Canned Fish—Fish packs were quiet- er than either vegetables or peas, al- though there was some jobbing in- terest in Maine A report was given out during the week that packers are going to advance this ar- ticle to the extent of 10c on all case goods. Salmon was quiet and un- changed quotably. sardines. Canned Vegetables—All spot vege- tables are firmly held and, as a line, show unusual strength. A more active market in all lines of canned foods is likely from now on, as the several handicaps to trading have been re- moved. Indeed, there are numerous reasons why the distributors should anticipate their wants in many staples before it is too late to take advantage of the present market and available holdings. Southern tomatoes have become even more scarce under the moderately heavy volume of trading during the past week or more. The market shows decided inclinations to- wards higher levels and good standard 2s can only be purchased now at $1.10. Tomato puree is completely exhausted from first hands, and all other tomato products show a similar influence of the scarcity of tomatoes all over the country. Dried Fruits—The most active item in the local market for dried fruits this week has been California prunes. That is not saying a great deal, for the ad- vances made have been only slight and prices are still below replacement costs. Apricots have held steady on the spot, but advances anticipated have not yet come to pass. There should be an increase in buying inter- est in this item shortly, say local trade factors, as spot stocks are light and are decreasing daily. Fancy grades of Blenheims are particularly scarce. Supplies of peaches are also diminish- ing and the trade has not yet com- menced to anticipate spring require- ments to any great extent. Fancy table varieties of Smyrna figs are well cleaned up and some sizes are actually scarce. So-called manufacturing figs such as Smyrna bags and Portuguese tapnets are offered in very spare quan- itties and are high in price. Manufac- turers are buying in good quantities. Dealings in citron and peels have been uninteresting as most business is done during the holidays. Spot supplies are small and limited in assortment. Nuts—A conservative demand for nuts, both shelled and unshelled, is serving to keep the market on about the same course it has followed for nearly a month. expansion in demand as a natural re- There has been some sult of the consumption of stocks ac- cumulated late last year, but not enough to contribute much life to the markets. Dealers expect trading to continue on a rather conservative basis for several months more, although the Easter holiday demand liven things up a trifle. The really heavy buying season, however, comes late in the year. Walnuts continued strong in foreign primary markets all week. Spot stocks are light and prices rule may strong. Few price alterations develop- ed in the course of the past few days in spite of some talk of expected ad- vances. Filberts in the shell are in good supply and are cheap in price. Shelled filberts are scarcer and rule strong in price. Pickles—Large dills and medium sours are in fair demand in the local market. Dill pickles are in moderately abundant supply, although there is a scarcity in the large sizes. No new developments are reported from pri- mary centers. Prices are steady and about the same as last week. Rice—The demand appears to be gradually picking up in the local mar- ket. Southern millers report a fairly good demand on all grades with prices well sustained. From now on it is hoped that there will be a gradual ex- pansion of trade. Salt Fish—Interest in the local mar- ket for salt fish is picking up as the Lenten season approaches. As _ hold- ings of all varieties are unusually small the price tone is very strong and with an advancing tendency. 2. To Modify Wine Tonic Ruling. The recent ruling issued by the pro- hibition commissioner, which, effective January 1, made it unlawful for gro- cers to handle wine tonics or tonics with a spirit base has been withdrawn for modificat’‘on, following objections made by the National Association of Retail Grocers. As the situation now stands, grocerymen can continue to handle wine and malt tonics as in 1928. —_—_-_2-- ~~ Lansing — Small Men’s Shop, 211 South Washington avenue, has merg- ed the business into a stock company under the style of Small’s Inc., with an authorized capital stock of $50,000, of which amount $40,000 has been sub- scribed, $500 paid in in cash and $22,- 000 in property. —— i i Detroit — The Coney Hanger Co,. 3956 Grand River avenue, has been in- corporated to manufacture machines to make wire appliances, with an au- thorized capital stock of $25,000, all of which has been subscribed and paid in in property. — Iron Mountain—The Falk Cigar fac- tory has been removed to Calumet where the business will be greatly ex- panded. Pecans are scarce and rule firm. GOOD MAN GONE. Death of Michigan’s Oldest Dry Goods Salesman. Detroit, Jan. 24—I returned here last evening from Galesburg where I went yesterday to pay my last tribute of respect to one of the noblest char- acters I have ever known. Mr. E. G. Curtis was my close business associate for thirty years with the John V. Far- well Co. He was a man of sturdy character, high ideals and a Christian gentleman. He saw only the good in his fellowmen. He was Michigan gen- eral salesman for the house of Far- well for half a century and was the oldest living employe, having been in their employment for sixty years. I do not think he had a single bad habit. He was honored and respected by all who knew him. Many of the older merchants of Michigan knew him well and wish you could write something about him. Herewith I enclose a little history of his life and two photos. One was taken forty years ago and the other taken in his flower garden at his E. G. Curtis. Galesburg home in the evening of his life last summer. An honest man has gone to rest, As ever God in his image blest, A friend of man, the friend of truth, The friend of age, the guide of youth. In the other world he lives in bliss Because he made the best of this. I enclose a letter received from Mr. McCormack. The same high regard was held by many merchants in this and other states. Charles G. Graham. Ithaca, Jan. 25—I received your let- ter and the wire you enclosed. So our old friend has gone at last. He was to me one whom I enjoved thinking of, for while of the generation before ours he kept well informed of the do- ings of the day which, together with his knowledge of the past vears, made his opinions of value and his deduc- tions very true. His life had been a very useful one, for he had many more friends than we knew of and he en- joved looking after them. Manv times while visiting him, reference would be made to many who had called on him and he always enjoyed these calls. Were it any other da than Saturday we would not remain away from his funeral and regret that we cannot at- tend to pay our last respects to one of the brightest men of the day. Henry McCormack. I had a pleasant acquaintance with Mr. Curtis for about twenty years, while he was still employed by the J. V. Farwell Co. He was a prince in courtesy and enjoyed the love and con- fidence of every customer of the house. He was forced to give up active work by blindness and spent his last years at the home of his son in Galesburg. I never passed through Galesburg that I idd not call on him and, on leaving, I invariably thanked the Almighty for sparing the life of so good a man so long. self for his brethren’s sake. He gave the last ounce of him- Name and fame were nothing to this man—his friends were all. He takes his place among the greatest, not by reason of what he accomplished, but by reason the greatness of his spirit and his motives. of what he was, by In losing of himself, he found himself. E. A. Stowe. Biographical. E. G. Curtis was born on the West- ern slope of the Green Mountains, near the village of Pawlet, Vermont, Oct. 17, 1837. His parents were farm- He is the last one of a family of four broth- ers and of Revolutionary stock. ers and two sisters. In his later boy- hood the family came to: Michigan and lived on their farm a-short distance South of Marshall. -It was-here, fol- lowing his attendance at Olivet Col- lege, that Mr. Curtis had his. first mer- cantile experience. At the age of about twenty years he went to entered the wholesale dry goods business. Chicago and For a period of nearly sixty years he gave to the pursuit of During that time he was associated with the house of himself completely this line of work. Farwell, the same house with which he started. His early associates were among the pioneers of the business, several of whom later became prom- inent in the commercial history of the ety. His just that. They were friends and were to be found in nearly every state from ustomers were more than Michigan to the Pacific Coast. Mr. Curtis believed in the gospel of good will in his business relations and so expanded and diversified did those relations become that he almost en- tirely lived in his work. Especially was this true after the passing of his To her memory was his devotion so great that wife, thirty-eight years ago. it outlived all other interests he may have had. He was a good father and an indulgent grandfather. His gen- This trait of character extended to many others out- erosity knew no bounds. side of the members of his family and his benevolences, while not large, were numerous. His human sympathy was very real and found expression in care for the helpless and the unfortunate. He kept the old faith of his parents, who helped to establish the church in pioneer surroundings. Mr. Curtis is survived. by an only son, Charles G. Curtis, and two grand- sons, John G. and Richard T. Curtis. —_—__2.+2____ Nine New Readers of the Tradesman. The following new subscribers have been received the past week: D. Stoll & Son, Grand Rapids. C. S. Simpkins, Grand Rapids. John Isbister, Onaway. Fred Weingart, Onaway. A. T. Lorenz, Edmore. Pius Fedewa, Pewamo. Mrs. Bertha _B. Bliss, Grand Rapids. Harold R. Pease, Fruitport. Lorn K. “Manning, Onaway, MICHIGAN TRADESMAN January 30, 1929 GONE TO HIS REWARD. Death of Cornelius Crawford, Well- Known Salesman. Cornelius Crawford, Senior Vice- President of the Hazeltine & Perkins Drug Co., died at his home in this city at an early morning hour, Jan. 23, and was buried upon the afternoon of Jan. 24 in Oakhill cemetery. He became associated with the Haz- eltine & Perkins Drug Co. in the year 1884 and was continually with this company in the capacity of traveling salesman until the early summer of 1923. At this time, he suffered a stroke that incapacitated him for business and has been unable to give any attention to our company between that time and the date of his death. Many years ago he was elected to the board of directors and up to the day of his death was con- tinued as Vice-President of the com- pany. Previous to his engagement with the company, he was in the retail drug business at Middleville and app‘ied that knowledge and diligence to it which marked him as a competent man in the held of merchandising which he under- took, and that was in the drug line, During nearly six years of his forced absence from business, he displayed the same confidence and good will towards the company, and those with whom he was intimately associated as during the active period of his commercial life. He was a man who was endowed with loya'ty to his cause, if once he had espoused the cause. Mr. Crawford had three things in life which some people might call hobbies and to which he gave his constant, un- divided and intelligent attention. What- ever he may have done in regard to these particular things, we have always been cbliged to admit—and we are proud to admit—that he was sincere in every thing which he did; he was con- stant and always finished the job to his personal credit and the satisfaction of others with whom he was engaged. These hobbies were his home, his business and his horses. One of the very striking things in the life of this man was his attachment for his home and all that appertained to well-ordered, well-furnished and well- cared for home life. Mrs. Crawford passed to the Great Beyond several years ago and had enjoyed with Mr. Crawford that interest in home life be- yond the average experience, and there was no man who was more devoted to the ownership, the conduct, the fur- nishings and the happiness of the wife and his children in a home than Cor- nelius Crawford. His next item of interest was his business. The men in the retail drug business who knew him and who are in the business, or out of business at the present time, and especially in the territory which he covered for so many years, will admit and be glad to sub- stantiate the statement that in depend- ence, general interest and punctuality in all that concerned his business con- tact with other people, no man excelled Cornelius Crawford. He began his ca- reer as a traveling salesman, when it was difficult to, as we say, make the territory, on account of the fact that roads were poor, railroads were scarce and there was no such thing as an auto- mobile. There have been times, and there were times, in the winter and when the roads were impassable or con- sidered so by horse and cutter, that he has put a satchel upon his back and walked from town to town, where the distances were not too great, Through all this contact with retailers he prob- ably formed as great a coterie of friends as any man who ever traveled in Mich- igan. To illustrate, the writer of this communication volunteered to take the territory of Mr. Crawford for a week, a good many years ago, and in calling at a small town not over fifty miles from Grand Rapids, the proprietor of the store said to the writer, “I am very glad to meet you this morning, ed horses, but he loved them, His ownership and care and the contests into which he put them, when they were well cared for and fitted, grew out of his love and admiration for ani- mal life, which was as perfect and as successful in its undertakings as would be expected of human beings. He took the same care and devoted the same intrest to the great perfection and the successful accomplishments of his horses that he expected in everything else that he undertook. only recreation, as we look upon such things, and he had the faculty of win- ning a trotting race in some town in This was his Michigan and not miss a customer on His love and care of his horses did not lead him to neg- that day or week. lect his business or his home. ‘The Late Cornehus Crawford. but I would rather see Mr. Crawford.” He was an enthusiast in his work and thoroughly in harmony with his con- stituents. The time arrived many years ago when he was working to a capacity that would ruin any man. His territory was reduced about 40 per cent. and in the following twelve months, yet he sold more goads in the 60 per cent. which was left to him than he did in the éntire 100 per cent. This illustrated his determination never to take a back- ward step. pany along the lines of investment, ser- vice and loyalty will probably never be excelled. His interests in our com- The third item in what we have as- sumed to call his hobbies was_ his horses. This reference may seem a lit- tle out of order to such a man as has been described, but not so with Cornelius Crawford. He not only own- Therefore, we are inclined, as we are obliged to part with him in our contact in daily life, to say of him that he was in all a triumvirate in his scope of life and that he carried them all to that degree of perfection to which he as- pired. One of God’s good noble men has gone to the Great Beyond. There is but one member of his immediate family, as we say, left behind. He serv- ed his generation and his connections to what in his concept was the highest degree. Our memories of his accomplish- ments with us, of his loyalty and his honor in all his business contact will linger for many years and we shall forever refer to him as a man who ful- filled every engagement he made and lived up to his highest ideals. Lee M. Hutchins, IN THE REALM OF RASCALITY. Questionable Scnemes Which Are Under Suspicion. Edmore, Jan. 28—Can you give me information on Radiant Specialty Co., Inc., 410 St. Clair bldg., Chicago, IIl. They misrepresented their lights in this way: When they put them in they were in an awful hurry and just hung the globes in the sockets right where they were in the window and said their salesman would change the wiring when the salesman or collector came to collect. He is the only one I have seen yet come to collect. I asked him about it and he said he could not change it, and for me to get someone else to change it. Another thing, they said their lights would give just as much light with a 100 watt bulb as my old ones would with a 150 watt bulb. When-I came to look there was a 150 watt bulb in his, but the one he had to demonstrate with was 100 watt. Their lights were $16.50 each and ou- electric light man in town here came in after he saw these and said he wished he had known I wanted lights, as he could have saved me some money. He said he had one that would give just as much light as mine for six dollars. The next time the salesman or col- lector came around I was telling him about it. He said, “Tell you what I'll do. Ill let him put his light in and put a 360 watt bulb in against our 150 watt bulb and he said his light with 150 watt bulb would give more than the other man’s with 300 watt. I did it and then the salesman or collecto: backed down. He had bet me that ii he could give as much light with 300 watt as their 150, why he would give my money back and take up the lights. He wouldn't. I have six of their lights and the bill would have come to $99, but | think he said they would give it to me tor $90. Their copy of the contract 1; not filled out in full and I can’t tell much about it. I have paid $18 so far. Will appreciate any information vou can give me. Will I have to pay the remainder of the money on the lights? A. &. Lorenz. As the name is not found in the books of the mercantile agencies it is evidently a shyster concern. We would advise our correspondent to make no more payments, because the order wa; obtained by fraudulent representation and cannot be enforced. Evart, Jan. 23—Last July a young man came through here getting up a directory and phone book of the four counties—Mecosta, Lake, Osceola, and Wexford—and solicited advertisements for the same. About one-half of the business men of the town took from $5 to $15 worth. The book was to be out before the first of the year. When it did not come we wrote to the Me- costa County News, a paper printed at Big Rapids, as the blanks we signed were printed by that paper and the books were to be printed in that office. We have just received a letter from the Square Deal Print Shop, of Big Rap- ids, and they said they were sorry, but the man even beat them out of print- ing the contracts. I wish you would notify the public in the Tradesman and if he can be located to notify the Exchange Club of this town. This man signed his name W. T. Johnson. He was 25 or 30 years old and about five feet eight inches tall. I presume he has worked this all over the State or is working it now. Samuel Shore. This is the old story of doing busi- ness with strangers. Any man who wants money for service to be rendered later may safely be set down as a rogue. There are scarcely any excep- tions to this rule. — January 30, 1929 MICHIGAN TRADESMAN Added Thoughts on Michigan’s Recre- ational Resources. Having had opportunity, in the last three years, to make close study of some State Land surrounding several lakes and bordering a considerable stream of swift flowing water, I have concluded to call attention of State officials and general attention of all people to the possibilities of the de- velopment of more definitely marked trails to these natural resources which are sure to be of public benefit and increasing use when brought suffi- ciently to the knowledge of all. There are already many camping sites used haphazard by roving lovers of the green outdoors. Get more people to know about them by marking and mapping the trails and listing these camping places as valuable adjuncts of State play- ground property. There are lakes and hills in wooded areas with charming scenic views. Ad- vertise them so as to bring to the gen- eral public the understanding that these belong to the people and are be- ing cared for in ways to bring greater value as time goes on. There is a pine clad ridge with a long sheltered North slope starred and festooned in spring-time with beaute- ous blossoms of arbutus. Just below this hillside is a lake adding a charm to the sylvan scene and a graded road- way bordered by overhanging verdure. Such a park-like setting of lake and hill and pine almost buried in these North woods is of priceless value among the recreational assets of a re- sort state and the general public who own it should know more about it and find it listed in a handbook published by the Conservation Department, giv- ing to the general public full knowl- edge of all our playground resources. The crest of one massive ridge over- looks three fine lakes and on the far side of them a winding old lumbering road, graded except two short gaps, where a little more filling would take the place of burned out timber work, but even now the lighter autos follow the entire trail. Another trail nearly level and closely bordered by beautiful white and Norway pines, is at the base of a long ridge profusely wooded with pine, oak, white birch, hemlock and various types of undergrowth and on the other side of the roadway are two tree embowered lakes. This trail with its arching pines is a superb cloister in Nature’s vast university. To reproduce it anywhere would take decades of time, a mint of money and stupendous effort. There it is now on State property and our Conservation Department as its guardian should realize the oppor- tunity to make it easily available and have it count for all it is worth among the recreational resources which serve our own people and the tourists who want to see the best that is growing. These are all found on the 4,000 acre tract about ten miles West of Kalkaska and can easily be made ac- cessible from three or more directions. This tract I urged the Conservation Department to place under manage- ment, so it would have decent care more than eight years ago. Three years ago I brought it to the attention of the Forestry Department at Ann Arbor for use in meeting the problems of reforestation on large areas in that part of the State. I thereby had occasion to search out the natural resources and became ac- quainted with more and more of the surface. In June, 1928, the Conserva- tion Commission resolved to commence improving fire lines and planting on this‘tract and later there was a state- ment that the Department considered this tract one of the finest being cared for. I advocate and urge a definite policy of maintaining the old trails leading to these interesting areas and their proper marking, so people can readily find their way, and as time goes on provide for improvement of the roads which will do the most to make them easily accessible. The State wants more tourist trade and in order to bring more people the desire is to emphasize the available recreational and scenic features. These attractions I have mentioned are of value for purposes of advertising our summer playground resources. The Conservation Department as guardian and conservator of the public benefits to be derived from these lands, can by a definite plan put these natural re- sources on the map listed for com- munity and tourist use. They can guard and conserve the manner and forms of use that will make them of greatest value to the public. These places are a common heritage of all the people. Now is the time to bring them into full use and appreciation by the public. TheSe roadways were es- pecially located and graded for use in lumbering. Another logging time will come, when these roads will again be needed for a similar purpose. It will be a matter of forest economy to keep them for that later need. The fire lines go up the highest hills and drop into the steepest ravines. When the present planting has grown sixty years or more these woods roads will be worn by many feet lingering long under the stately pines, while on the way to the almost hidden beauties of the woodland lakes. The Conservation Commission, by cordial co-operation with this effort in bringing a wider knowledge of these unusual natural resources, can do good work in enhancing their value to the public. The object of value now is to call at- tention of more people and provide more definite marking of trails to ren- der these areas easy of access. Frederick Wheeler, President Michigan Forestry Ass’n. —_—_—_+--—____ Hints To Drivers. Forgetting to keep the spare tires inflated may turn out to be a serious matter if you have a front-wheel punc- ture and the underinflated spare causes shimmying. If the ignition switch is the type that is “off? when in its lowest posi- tion, see that it is tight. A switch that shakes into the “off” position may stall the engine at a dangerous spot. If the car has been out in cold damp- ness for some time, and refuses to start, dry the spark plug tops with a Condensation may be causing a short circuit. Why consider it safe to dash across an intersection when the traffic sig- nal is set at yellow, or caution? The driver approaching on the intersecting street is likely to act as if the signal were green for him. By making it a practice to stop the car with the service brakes before setting the hand brake, the chances are it will not be necessary to readjust or reline the latter during the life of the car. The tires of a parked car are likely to stick to dry snow on a cold night, giving the driver the impression that something has broken when he goes to start. With internal expanding brakes, you cloth. can usually make a quicker stop when they are cold. Only the driver who goes by anti- quated rules races the engine when putting the car away for the night. A slipping clutch is often mistaken for spinning wheels, especially when one is trying to pull out of a snow bank. If the engine does not seem to be running smoothly, press out the clutch a moment to change the relation be- tween the flywheel and the driven member of the clutch. This some- times stops vibration and “beating.” You may be careful not to spill al- cohol over the hood but the result may be the same, and the lacquer finish may be damaged, if you pour in water so carelessly as to cause the solution to overflow. Frederick C. Russell. ay POG . the steerage, th You leave Life Insur- ance money for the benefit of your family —to insure your wife and need when you are no longer here to provide for them. Have you provided al- so that this money shall be wisely invested and conserved? The MICHIGAN TRUST Co. Grand Rapids children against MICHIGAN TRADESMAN January 30, 1929 A DIAMOND RUSH. Reports from South Africa about the rush for the newly discovered diamond fields in Namaqualand recall memories of the gold rush to California and the Yukon. i South Africa is different f which prevailed during the gold rush days in the United States. When gold was dicovered in California and Alas- ka, no effort was made to stop the goldseekers. In Namaqualand the gov- . stationed police in the ent has diamond fields to stop prospectors. And so determined is it to limit the quan- cl it tity of diamond production that the police have been ordered to fire on prospectors who fail to stay off the diggings when ordered to do so. This attitude of the South African authorities furnishes proof of the ex- tent to which the prosperity of the ci it upon the diamonce industry. The problem in South Afri- ca has been not to obtain enough dia t to keep production down to a point where dia- monds could be sold at the usual profit When discovered in 4 1 monds to supply the world bu - - the new diamond field was Namaqualand recently, the diamond trust, which has its head- quarters at Kimberley, was terrified. It appealed to the government to pro- claim the field “state diggings” without delay lest the world market be flooded with diamonds. This was done within a few weeks of the discovery of the new field. Now, however, thousands of South Africans are up in arms against the trust. They want a share of the Na- maqualand diamonds and insist that the taking over of the field by the state is merely a step in the direction of turn- ing it over to the Kimberley interests. Whether that will eventually be done isn’t certain. But it is certain enough that the government will never throw open the Namaqualand diamond field to general and uncontrolled exploita- tion. IT DEPENDS ON THE VIEW. As against the statements of the soard and Secretary 1928 set trade Federal Reserve | of Commerce Whiting that new records for industry and comes the report of the Conference of Statisticians in Industry who assert that 1928 was a year of less than nor- mal growth in general business activ- ity. All state facts, but the latter view gives the more accurate, even if it is the less optimistic, picture. In a sim- ilar way, at present, one might cite carloadings that are running above last year’s and, less optimistically, that they are below two years ago. Reports show the usual seasonal gain in steel from the basic industries operations and a bulge in automobile manufacture which may mean a new record for the month. On the other hand, there is a continued drag to con- Copper has moved struction work. higher in price and some observers again put forward the view that the advance in this metal together with certain other price increases may mean that security inflation is communicat- ing itself to commodities. In the absence of any unfilled want of sizable dimensions, it is difficult to see how there can be commodity in- flation except of the minor kind en- couraged by price-fixing agreements. And even this minor type is more than likely to meet the same disaster that has been visited on other attempts to rig markets. Competition is too keen and productive capacities too large in most lines to look for extra firm or runaway markets for any length of time. WILL STUDY GROCERS’ PLAN. The two chief accomplishments of the dry goods wholesalers who attend- ed the second convention of the Wholesale Dry Goods Institute at New York last week comprised acceptance of a code of trade practices and the adoption of uniform methods of ac- counting. The action of the jobbers in siarting on the work of setting their own house in order through the comparison of costs and the elimination of cast!y trade evils is to be commended. On the other hand, the smovthest operat- ing wholesale distributor imaginable cannot expect to prosper if his cus- tomers fail to function properly. The stream of merchandise may flow most efficiently from mill to jobber to re- tailer, but when i+ scts blocked at the store counter for one reason or an- other, then it backs up all along the line. If the wholesalers, after their study of what the grocers’ organization has accomplished, do not see their way clear to a similar undertaking whereby their customers would be enrolled for expert merchandising, stock control, advertising, display and collection ser- vice, then at least they might strive to have their salesmen trained to aid customers in such matters. However, this would be only a half-way measure and, in the circumstances, the more thoroughgoing program seems prefer- able. Worth adding is the point that, except for the preliminary stage, the grocers’ group of 135 wholesalers and 12,000 associated retail stores has not had a single defection. DISCOUNT QUESTION UP. Appropriately enough in this era of mergers and changing forms of dis- tribution, an effort has been made by the New York Sales Managers’ Club to sound out manufacturers on the question of discount policies. The sur- vey brought out that no definite pro- gram is held, but the answers indi- cated a general desire to know what At a recent meeting the returns were sum- marized and discussed and a speaker outlined a method for arriving at prop- er discounts. was the best policy to pursue. Since sales expenses de- cline in accordance with whether the consumer, the retailer, the jobber, dis- tributor or mill agent is sold, he sug- gested that quantity discounts might be graded in that way, adding that if the chain or syndicate buyer performs the function of the distributor or mill agent, then he is entitled to the dis- counts given the latter. Such a method of handling discounts would be logical and practical enough, it may be pointed out, only there is apt to be considerable discrepancy these days in the size of orders placed by each kind of distributor. The trouble seems to be that discounts are based on what the distributor calls himself— retailer, wholesaler, group or syndicate rather than on the quantities he purchases. Some pioneering manufac- turer one of these days may average up orders from each class of his distribu- tors and then adopt a fixed sum to de- termine just how the order classes and what the buyer is entitled to in the way of a quantity discount. L buyer HOW MANY CAN YOU SPELL? The old-fashioned spelling book has now fallen under the didspleasure of inonoclastic pedagogues who would reform our educational system. As a result of the examination of a heterogeneous mass of documents, per- sonal letters and business correspond- ence comprising some 5,000,000 words, an enquiring professor has discovered that in most correspondence only 1,000 different words are used, with an addi- tional 4,000 or 5,000 in less common use. It has consequently been decided that the old spelling books have too many words. We don’t need them all. Carrying this line of reasoning but one step further, we wonder whether any spelling book is necessary. Letter writing is a lost art, business corre- spondence is typed by the stenographer and most documents can be satisfac- torly filled out with a few figures aad a signature. If we except the rather unimportant class of professional writ- ers, the average man or woman has lit- tle need to know how tto spell at all. To learn even 1,000 words is by far too much. 3ut if we dispense with the spelling book, what is to become of the spelling bee? There is a relic of the little red schoolhouse that we should hate to see disappear. How are we to compensate the school champions for the glory of being able to spell “onomatopoeia” or “ichthyosaurus’’? those WOMEN LEGISLATORS. It is still a matter of news when a woman is elected either to Congress or to one of the state legislatures, yet we are gradually coming to realize that there is nothing remarkable in the Women are playing their part in making the Nation’s laws as a mat- ter of course. We have not seen any legislature swamped by women as a result of the votes of members of their own sex, but the statistics show a grad- ual and norma! increase in their rep- resentation. There will be 145 women on the rosters of thirty-eight state legislatures this year, according to an announce- ment of the League of Women Voters. This represents an increase of nine- teen ovr last year and leaves but ten states in which no women are serving. But more significant of the normality of this development is the fact that sixty-eight of these women are serving second terms. Twelve of them, indeed, have been elected for the fourth time. What this means is simply that most of these legislators have been chosen event. without any regard to their sex or to such artificial considerations as taking their husbands’ places, but because they have proved their ability in their own right. This is the way in which yoman suffrage should work. FASHIONIST FOR STYLIST. There is everything to commend the distinction which Paul just drawn between fashionists and stylists. “There 1 a for the fashionist in the retail store,” he point- “and they should be called fashionists, not stylists. Styles are an interesting study, but fashion is what is sold. A fashion is an accepted style.” He explained further that stylists, prop- erly so called, are to be found in the manufacturing and wholesale houses where they are engaged in developing styles or in promoting sales. The difference emphasized, there- that the store through its fashionist should know what styles are the fashion and the fastest-selling de- signs and not just what styles are being offered merely in the hope that they may become the fashion and articles of quick turnover. The more the question of the fash- ionist’s place in the store is discussed, the more it appears that the function of this position is similar to that of legal counsel. The lawyer does not run a business, but he protects and furth- ers it legally in much the way that a fashionist may guard and promote it in matters of fashion. Nystrom has place ed out, fore, is WELL WORTH READING. The Tradesman fully realizes that merchants as a class are busy men and seldom inflicts long articles on them, so far as the reading columns of the Tradesman are concerned. The masterly review of the present retail situation by Dr. Paul Nystrom on pages 2, 3 and 30 of this week’s edition should be read with care and thoroughness by every merchant, be- cause of the thought, research and effort Dr. Nystrom has put into the undertaking. No one in this country is so well qualified as is he to discuss the subject thoroughly and in- telligently. Dr. Nystrom will be recalled by many Michigan merchants as the star speaker at a Merchants’ Congress held in Grand Rapids about a dozen years ago. He is the foremost authority on retail merchandising in the world. ONE QUIET PLACE. Bermuda, oblivious to the rule of the automobile in the rest of the world, in- tends to remain a sweet retreat for horses and haters of gasoline. Great de luxe hotels, magnificent steam yachts in her harbors, radios in all her homes and modern howitzers mounted on her defenses—all these signs and symbols of the twentieth century she has adopted. But to all appeals to oust the horse and let motor cars have sway over her white roads she is deaf and intends to remain so. The Ber- muda House Assembly has just decided that not even physicians shall have the privilege of operating automobiles on the island. ooo sana Meme pe gmmnat I eh Crane cian eeaineernaseeit Noite men RN A AOE RR RNR DEAE ERR aE eer r fod es } Rees vIn ea iui iii Aaa ha ian soi ean saeco att tpt ni in 4 January 30, 1929 MICHIGAN TRADESMAN 9 OUT AROUND. Things Seen and Heard on a Week End Trip. Grand Rapids has a superman who has caused more comment and accomp- lished greater results along certain lines during the past half dozen years than any other Grand Rapids man has to his credit in the course of a life- time. Most of my readers will know whom I refer to in making this statement. Those who do not know are entitled to the knowledge that the gentleman referred to is none other than Joseph Brewer, who never appears to be con- tent unless he is doing something on a large scale and doing it in a different way than most people would set about to accomplish the same purpose. Mr. Brewer's origin was no more conspicuous than that of the average man. He was born, attended school and began his business career as a court stenographer. He became as- sociated with Charles B. Kelsey in the public utility business and made a big killing. They subsequently parted company and Mr. Brewer continued to expand the organization he had been instrumental in putting on its feet un- der the name of the American Public Utilities Co. Along came Samuel Insull, who wanted the group of valuable utilities Mr. Brewer had gotten together more than Mr. Brewer did. The result was that Mr. Brewer retired from the pub- lic utility business with between two and three million dollars in his pocket. What would the average man have done under the circumstances? Exact- lv what nine out of ten men are re- peatedly doing—he would have con- verted his funds into bonds, moved to New York or hiked to Pasadena and passed up the friends who had assisted him in getting started on the road to Easy Street. Mr. Brewer did nothing of the kind. He apparently realized that the posses- sion of so much ready money made it possible for him to do things as they had never been done before. Whether he was animated by the lust for power or felt impelled to do something for the benefit of the city, I do not know. I don’t suppose I ever will know, be- cause when it comes to opening up his heart and disclosing its innermost thoughts, Mr. Brewer is a very unsatis- factory person to interview. The first opportunity which pre- sented itself to him was to buy a con- trolling interest of the Pantlind Hotel Co., which he accomplished without very much effort and without creating very much bitterness. He saw very clearly that the hotel needed new rugs, carpets and curtains and much new furniture and other modern better- ments. Instead of increasing the bond or stock issues to provide these articles he suspended the payment of dividends on the common stock—we have had only two dividends since Boyd Pant- lind died—and he has expended $300,- 000 in betterments which ensures the Pantlind keeping up to the front rank of hotels of its class. It is to-day nearly if not quite ideal in its appoint- ments and service. Only a few mis- takes were made, such as undertaking to force people who paid $1.50 for a meal to accept a plate dinner, but as soon as it was apparent that the pub- lic would not stand for restaurant ser- vice in a high-class hotel, the plate dinner was quietly withdrawn. To- day the rejuvenated Pantlind Hotel is a monument to the untiring energy of the man who apparently sleeps with one eye open until he gets things as he wants them—which is as near to perfection as possible. Mr. Brewer’s next move was not constructive, as his Pantlind Hotel undertaking had been. It was destruc- tive to the nth degree, because it re- moved from the financial interests of the city a banking institution which had always been a credit to the city since it was rescued from the brink of disaster by William H. Anderson, with the solid financial backing and abso- lute confidence of the late D. A. Blod- gett. The Fourth National Bank was a solvent institution, doing a profitable business, with hosts of strong friends and with capable management. Nothing but greed or the lust for power could account for Mr. Brewer’s action in this unfortunate adventure. If he dreamed that he could make Grand Rapids a one man town he failed in his purpose, because his action natur- ally precipitated new alignments of a protective character which will pre- vent his ever carrying the one man idea into execution—if he ever had such an idea. I cannct think that Mr. 3rewer is very proud over his action and accomplishmen‘ in the Fourth Na- tional Bank matter, because it caused a hardship to many good people, un- necessarily destroyed a model bank- ing institution and injured the financial line-up of the city—without a single compensating advantage. The destruction of the Fourth Na- tional Bank could never have been ac- complished except through the treach- ery to the head of the bank of a fam- ily which had been literally picked up out of the gutter and made into mil- lionaires through the kindly offices and constant watchfulness of Mr. Ander- This betrayal is one of the black- est episodes in the financial history of Grand Rapids. son. I never owned a dollar’s worth of stock in the Fourth National Bank, but TI did business with that institu- tion for forty years and, like hundreds of others, my ability to keep out of the shadow of the poor house is due largely to the kindly advice and cau- tionary counsel of William H. Ander- son, whose connection with the bank- ing business of Grand Rapids was cer- tainly a benediction. He had no ambi- tion to conduct the biggest bank or do the biggest business. His sole aim was to maintain a perfectly safe bank, treat every honest man fairly and generous- ly and leave a business to his associates which would ensure their continued prosperity for years to come. He was gradually relinquishing the details of his position to his carefully selected assistants, who were worthy of the trust reposed in them by their chief, and he did not deserve the summary extinction as a banker he received at the hands of Mr. Brewer. The delib- erate assassination of the bank, while it may have been conducted along strictly legal lines, was unethical and violated every rule of good citizenship, civic righteousness and regard for the rights of others. I hope our city may never again be disgraced by such a flagrant exhibition of ruthless disre- gard of the proprieties. Mr. Brewer's espousal of the Grand Rapids Trust Co. has been directly opposite his action in the bank matter above referred to. He has furnished inspiration, vision and energy which have put that organization in the front rank. His administration has been broad, liberal and progressive. He has adopted big city ideas and put them into execution. One instance may be cited in connection with the management of his bond department, which recently sold $40,000 bonds of the Grand Rapids Body Co. When the company went bad, Mr. Brewer immediately instructed his bond de- partment to notify every purchaser of their bonds that it would replace them with bonds of a solvent company be- fore the holders of the dishonored bonds would have time to call and suggest such action on the part of the seller. This is in line with the policy of all trust companies in the large cities, but other local bond sellers have only made good in such cases under coercion—sometimes not even then. Mr. Brewer was the first and only local trust executive to put this rule into force in Grand Rapids. His ac- tion in this respect cannot fail to give his bond department added prestige and will necessarily result in other lo- cal financial institutions reversing their present attitude in this matter and abandoning the village methods they have pursued for so many years to the disgust and dismay of bond buyers who have placed reliance in their sup- posed superior judgment. The beautiful banking structure which houses the Grand Rapids Trust Co. is a monument to Mr. Brewer’s energy and foresight, as well as his appreciation of the beautiful in archi- tecture and architectural arrangement. It fits into its location and surround- ings wonderfully well and is a source of pride to every loyal citizen of Grand Rapids. Mr. Brewer’s purchase of a con- trolling interest in the Morton House has resulted in that establishment re- ceiving the same kind of rejuvenation the Pantlind received at his hands. Conceived, planned and erected by men who had no knowledge of the hotel business and were not disposed to listen to the voice of reason, the ar- rangement of the hotel was wretched in many respects. Mr. Brewer has made physical changes wherever pos- sible to do so which have tended to molify these defects and placed the hostelry in the front rank of hotels of its class. In creating a new golf ground at Plainfield, Mr. Brewer has spared no expense to create one of the finest courses of the kind in the world. He has introduced several features not em- bodied in any other golf course in the country, making it unique, in a class by itself. In acquiring practically all of the milk and cream depots and practicaily all the worth distributing agencies of the city, Mr. Brewer has placed nearly an effectual embargo on the sale of impure milk to any extent, which will contribute greatly to the health of the city and the happiness of our people. In none of his numerous activities has his determination to be constantly doing things brought about better results than in his espousal of this industry, which is extremely diffi- while cult to control, so far as quality is con- cerned, unless the purchasing power is vested in few hands and the methods of handling the product after purchase are ideal. Those who know the man fully realize that Joseph Brewer will never be content until he has placed the milk business of Grand Rapids in the best position which science, chem- istry and cleanliness can suggest. Not content with these accomplish- ments, Mr. Brewer has developed one of the finest farms in Michigan, if not in the entire country. been spared to make his country home a model one in every respect. It is a joy to the eye in summer and an ob- ject of constant comment in the win- ter when one notices the care with which every detail is attended to. This is an object lesson to every farmer within 100 miles of Grand Rapids and will do much to elevate the occupa- No expense has tion of farming to a higher plane. With masterful accomplish- ments to his credit, and only one to his discredit, the question naturally such arises, “What will Mr. Brewer do next?” Not being his father con- fessor, I am unable to anwser that question or make any attempt to sug- gest an answer; but one thing I do know and that is that Joseph Brewer will be constantly doing something or Rest. relaxation and satisfaction over what he has done are They are words which have no place in his vocabulary. He must be in action or he is the most unhappy man in the world. I might suggest a few things to keep him busy, but as he has never requested any as- sistance or suggestions at my hands— and I presume the true of everv other man of his acquaintance— T think I will permit him to work out his own future plans and shane _ his destiny in accordance with his own ideas. he will go crazy. not in his line. same is own Of one thing I am assured—that whatever he does he will do well, whether it is busting up a perfectly good bank or contributing to the great- ness and glorv of Grand Rapids (with incidental additions to his own for- tune) by carrying out constructive plans of great magnitude in such a way as to reflect the greatest possible credit upon himself and the city which happens to be so fortunate as to pos- sess so energetic and progressive a citizen. E. A. Stowe. —_—__~+-.___ They tell us salesmen are born and not made, but even the “born sales- men” can be jacked up a few pegs in the count of value by “knowing their onions’—meaning past masters in knowledge of their own goods. 10 Such Men Were Not Born To Die. Grandville, Jan. 29—It is altogether fitting that a memorial should be erected to the memory of Captain Belknap as the city proposes doing. The Captain in his contact with the public was pre-eminently an honest man an d that one word honest com- prises all there is worth living for in ae world of ours. As a young soldier he did honest service for his country. He was never known to a from dutv, however onerous, and down to his last hour he retained the good name that had been his throughout a long life. It may well be said of him that he had not lived in vain. As a youth he was courageous to the brink of reckless disregard of per- sonal safetv. and now that he is gone we can all lay a flower on his tomb in respect for his brave, kindly. honest life. Boys of to-day need look no farther for a hero to their liking. There were, perhaps, greater men of wide National fame. yet wiser or more faithful to the trust reposed in him. "a. a wagon-maker he did his work well. As a farmer on a wild farm in Western Michigan the writer of these ecured for his carrying trade a Belknap wagon, and let me state right here that it was every inch a wagon; one that, like its builder, was honest to its heart’s core. I had the wagon for twelve years and sold it when I quit the farm for nearly its original price because of its being so well preserved. That wagon was used in all those years for all teaming and at the end of the dozen years not a tire was loose and the paint was but slightly faded. Good stuff, let me tell you, the product of an honest factory. When it can be said of a man that he is honest, that is all that is necessary: count that man a gentleman and a scholar. Our greatest heroes of history were known for their sterling honesty. We have onlv to look to Washington and Lincoln to note this fact. The former could not tell a lie and confessed that he cut down his father’s cherry tree with his little hatchet. How many of our small boys are willing to do as much when confronted with an angry father because of some misdemeanor? braham Lincoln was known as “honest Abe.” That was something, since he was a lawyer, and it seems to be expected of them to sometimes wink at dishonest acts. We make no accusations, however. since we once knew a man who. though not a brilliant lawver, belonged to that pro- fession and won many laurels because of the fact that even though a lawyer he was an honest man. A prominent lumberman found him- self involved in a suit at law and when he called on his personal attorney, found that he had been employed by the other side. What to do troubled him. “Go to Mr. B—” advised a friend. “Although not a brilliant at- torney, he is honest and you'll not be sold out by him.” The lumberman followed the advice and was repaid for his trouble. Hon- esty in everv walk of life is necessary if one would expect true success. It has been asked if life is worth living. Such a life as that just closed in Grand Rapids answers the query fully. Such a life is an inspiration to everybody, weil the young generation now growing up may well take heart when such a man as Captain Belknap passes on. That he has gone to a high- er and more pleasing home than this on earth cannot be a mere fancy of the brain. Honesty brings its own reward, whereas the opposite more often brings degredation and sorrowing old age. Is not such a life as the one just closed worthy of commendation, worthy in every way to be imitated that great good may come to the im- itator? We stand or fall by our own acts. If we are honest the public will find it none MICHIGAN TRADESMAN out, and per contrary a dishonest man never has many friends. In one of the early day school books was the saying, “The evil men do live after them while the good is often interred with their bones.” To cheat and over-reach seldom pays —sometimes, yet what must the con- science of that man work on his soul who has won success by such meth- ods? At a country gathering in Illinois, when Lincoln was a young man, there was a contest of strength pulled off. After various stunts, one of the most muscular of the crowd tried to lift,a cask of liquor breast high. He sig- nally failed. Then Lincoln tried his hand. Honest Abe not only lifted the cask, but placed his lips to the bunghole and drew in a draught of hot liquor. It was then that a shout went up that Abe, who had been supposed to be strictly temperate, had been fooling people all along. He had just drunk from a barrel containing whisky. Not so, however, since Abe lower- ed the barrel and spat upon the ground all the hot drink he had taken. This was greeted with a cheer when the rail splitter’s friends saw that their idol was an honest man and not a secret guzzler of liquor. Our children who read history find many honorable examples at hand for their imitation, and when it comes close at home as in the case of Cap- tain Belknap, how much more potent is the example set for their observa- “What a pity it is that such men have to die,’’ remarked an old sea cap- tain when reading of the death of a prominent citizen. It would seem so oft times, and yet these noble lives have not been lived in vain, and that they die in the sense that their inner soul has gone to the grave is a mis- take which every thinking man real- izes within the depths of his own in- most being. Old Timer. Read the Tradesman Thirty-five Years Ago. Buffalo, Jan. 26—I want to thank vou and Mr. Frederick Wheeler for a copy of the Jan. 16 issue of your paper for several reasons. In the first place, it is like meeting an old friend, for back in 1894-5-6, when I was a gro- cerv clerk up in Grand Traverse county, I was one of the Tradesman’s regular readers. In the second place, I, too, am an enthusiast in the matter of reforestation, although, largely on account of circumstances, unable to take so active a part as Mr. Wheeler. Then your own editorial relative to the Federal Supreme Court ruling on the Clayton law is highlv interesting. During the vears which have elapsed since I was a grocery clerk, the Tradesman has lost nothing of its use- fulness that I can discover. It is even better now than then. Even though my immediate personal interests lie rather in the field of education than in trade, I think I am yet qualified to make such a statement. Therefore. Mr. Stowe, I congratulate you upon the excellence of your periodical, and I, again, thank you for the pleasure of seeing it once more. George L. Crisp. 3 Will Resume Business at Old Loca- tion. Sout Bend, Ind., Jan. 29—Burton S. Haswell, operating as the Coffee Ranch at 133 North Michigan St. is now in temporary location at 223 North Michigan St., on account of a fire which destroyed the block in which the business was conducted. The building will be rebuilt and Mr. Has- well will again occupy the same loca- tion with a complete equipment of new machinery for handling his coffee and nut business and with new store fix- tures for the retail department. His loss, which was mostly covered, was total on merchandise of $15,000; ma- chinery and fixtures, about $10,000. January 30, 1929 / and Crackers ASTERPIECES OF THE BAKERS ART os ee Yes | 7 eB inp tl D emer o Fe Tat my Or oe saneae mA ae Man HN . > wl .. ah i Sk a ss Ps Os Ps RS Ph PE SPS PS Fs FS HG a,’ e WORDEN GROCER COMPANY The Prompt Shippers Live Grocers Like To Sell Morton House OFFEE It Brings and Holds Customers WORDEN (;ROCER COMPANY Wholesalers for Sixty Years OTTAWA at WESTON GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver ee | ms a Os ss Oh Ps es Ps Oh Os Me Fg Os FSS Os FS PS OS PS OS OS OS Od Ps Os OS PS ON - \. YS. Naat een ga eae oe a Oana ae oaod enna Seen nance a aa nanan aca aad January 30, 1929 MICHIGAN TRADESMAN 11 How Long Will Our Rural Popula- tion Submit? Grandville, Jan. 29—“Oh, the follies and the fashions of 1866,”’ sang the old time circus clown in that early day. If he thought there were follies and fashions then what would be his com- ment now could he revisit our country at the present day? No doubt there are follies and fool fashions in every age of the world, but to-day some of these are carried to a dangerous extreme as witness the stranding of over a hundred rural school children the other day at one of our Michigan villages. One hundred country boys and girls some of them mere tots, kept from re- turning home by the drifting snow. How many of those little chaps do you think failed to cry himself to sleep behind the walls of a strange house? And away back yonder more than eight miles across the snow drifts were the mothers of these little ones, surcharged with grief and fear iest harm should come to their dear ones. All of this might have been avoided but for the fool not to say criminal school laws of the State. The idea of making children of tender years drive across miles of snow-bound country that they may have the priv- ilege of being taught the rudiments of an education. Twenty years ago such a line of educational endeavor had not been thought of, and the poor, ignor- ant rural child imagined he or she was going to school when they put in a daily appearance at a nearby country schoolhouse and was taught by a teacher fully as handsome as some of the half clothed dispensers of knowl- edge at our central houses of knowl- edge to-day. In old times it was once remarked that there was something rotten in Denmark, an apt suggestion that might be applied to our present school sys- tem. From top to bottom the school system of to-day is wrong, absolutely wrong, a disgrace to a great and growing State like our Michigan. The idea of crowding busses with small children in the depth of winter, to be carted across country many miles to school, is the acme of cruelty to say nothing of its barbaric nonsense. The rural schools must go to make room for concentrated central schools which are mere gigantic playhouses erected at a gorgeous expense to house the ones we love, and once thought were well cared for educationally at the corner district school. Is it possible that a child beginning its school life has any superior ad- vantage behind the walls of a great eae temple of learning than has the boy or girl who occupies a seat in a smaller building and being taught from the same books by one much nearer to the little ones than the far away city or village dame with her big salary and expensive tastes. Really it is time to call a halt to this modern idea of teaching the young idea how to shoot. Really these bus rides so far from home, more especial- ly in the winter time, are fraught with more or less danger to which no par- ent has a moral right to subject his children. Some time ago a parent was arrest- ed and lodged in jail because he re- fused to send two tots to a city school when only a mile away was the little rural schoolhouse waiting to welcome his brood. Now that man had a right to grate his teeth and look for a gun. Such despicable despotism in the be- ginning of the twentieth century here in Michigan is not understandable and we cannot conceive that it is to al- ways continue. The taxpayers of Michigan should awaken and demand their rights. The rural arm of the school life has always been its bulwark of safety, and we have always been proud of our free rural schools. Not so any longer, however. The despot, higher educa- tion, has caught the people by the throat and is squeezing the life out of our people. Many of our big modern temples of learning are but great playhouses, given over to amusement rather than to study of books. A great craze has sone through the country in which poor little Eddie and cheery little Mattie are being pressed into work which would prove a hardship even for adults. Eight miles across country in one of Michigan’s blizzards is no small matter. To compel this, either in the name of education or religion, is a matter which seriously concerns the public, a large part of which live out in the country, miles from the fancy school building to which some citi- zens point with pride as an exhibit of modern culture and civilization. When war’s dread clarion rung through the land from whence came the strong hearts and great souls that dared the enemy in battle and after vears of strife placed America forever on the side of freedom? Did we in freeing the colored race enslave the white? It has that appear- ance to-day when we note the tyran- nical mastership which modern edu- cation is seeking to throw around our homes. Little children do not like the situation any better than do their par- ents in our country wide spaces. It is the height of cruelty to order your little boy or girl to don his or her coat and hustle down to the road to catch the bus for school. Less than a mile awav stands the empty rural schoolhouse. a relic of a past age, bv which the city bus flits on its distant drive to the far-awav central school. Not only are these winter storms to be dreaded by the children, but there are more or less fatal accidents even in the best of weather. Accidents in which several children have been killed and injured. Is this fad for big school playhouses for children worth the price we are paying for them? The quality of our modern school laws should be investigated and some of its worst features sent to the scrap heap at the earliest possible moment. Old Timer. ——— a Crystal Lake Merchant Pleasantly Located at Clearwater. Clearwater, Fla., Jan. 26—We (Mrs. Kimball and I) with the friends who met us at Kalamazoo Jan. 1, had a verv pleasant trip to Florida. Snow bothered a little only as far as In- dianapolis. We were eight days driv- ing down and seeing what we could see. The weather is warm here in Florida from 9 a. m. to 5 p. m. and cool in the evenine. We read in the Free Press that vou are having snug weather in Mich- igan. Our friends have left us to return to Detroit. We expect to remain in Florida for several weeks yet, then drive through the Central: and East side for a short time before we return about April 1. If Florida has roads all over the State like this section, it has cost a mint of money to build them. Clearwater is as clean a little city as I have ever seen. Everything seems to be bright and new. Prices seem to be very reasonable for every- thine. The farmers or raisers of oranges and grape fruit are only getting about 75c per box for the fruit on the trees. It costs $1 to pick and pack and an- other $1 to get it into the Chicago or New York market. However, they do not seem to be forcing the sale and are letting the fruit hang on the trees, which they can do for several months. The extra drop loss, they claim, will be made up in the growth of those left on the trees. F. T. Kimball. oe? Traverse City—Muncie & Irish suc- ceed Conway & Provencher in the grocery business at 218 East Front street, Sold Exclusively to Independent Dealers Who Operate Their Own Siores NATIONALLY ADVERTISED MONARCH Food Products REID, MURDOCH & CO. Chicago New York - Boston - Pittsburgh - Wilkes Barre - Tampa - - Jacksonville San Francisco - Los Angeles - Phoenix - Kansas City - St. Louis It Pays to Feature MONARCH Canned Fruits If You Leave No Will-- Who will inherit your estate Can your wife continue to keep her present home GRAND RAPIDS TRUST CO. Grand Rapids, Michigan 12 FINANCIAL _ Making Trust Companies Rece‘vers Commendable, But No Panacea. The decision of the Federal judges of the Southern District of New York to name a banking institution as re- ceiver in all bankruptcy cases has been widely heralded as a deadly blow to the so-called bankruptcy ring, which has defrauded creditors out of huge sums. This practice was employed in Chicago in the past by former Judge Landis, the Central Trust Company as receiver and trus- tee in almost case. Chicago referees report that, while it simplified matters greatly, there was no great improvement over the present system. The following article, by a man who has studied the workings of the bank- ruptcy law for more than a quarter of a century, tends to dismiss the idea that the “new plan” is a panacea and a curb on frauds. Mr. Tucker is man- aging editor of the American Account- an authority on the law in As director of the Bureau who appointed every ant and question. of Public Affairs of the American In- stitute of Accountants he made a de- tailed study of the bankruptcy statute when Congress was preparing to amend it in 1926 and prepared two bulletins for publication which were widely distributed through business and professional circles. When creditors have shown suffi- cient interest in a bankruptcy proceed- ing to indicate to a judge a man who would be suitable as receiver, the man so indicated has usually been one who is acquainted with the particular line of business involved, one whose handl- ing of the estate would be likely best to conserve the assets and thus make the largest return to the creditors. It is in but very few cases that cred- itors have in recent years been suffi- ciently interested in the proceedings to indicate their wishes as to choice of receiver, and as a result the receiver- ship business has gravitated into the hands of a few men. That one of those few men proved to be lacking in in- tegrity is no reflection on the bank- ruptcy law, or on the manner in which it has been administered. Likewise, the decision to name a trust company as receiver in all cases is not likely to work any very note- worthy improvements in the adminis- tration of the law. All that is accom- plished by that move is to guarantee that while the estate is in the hands of the receiver—the trust company— it will be safe, but that custody may be of but short duration, depending on how early a trustee is elected and whether the receiver is chosen as trus- tee. In other words, the possible as- sumption of control of a bankrupt es- interested merely elect who takes over the estate from the receiver. tate by persons is delayed until the creditors can a trustee, Here again the indifference of busi- ness men who are creditors of bank- makes its appearance. Election of a trustee is effected by votes of those holding valid claims against an estate. Both the number of claims and their amount are taken into consideration in the voting. rupt estates MICHIGAN TRADESMAN Traffic in claims begins almost im- mediately after an individual or firm is declared bankrupt. In fact, in some cases it begins before the actual dec- laration of bankruptcy by the Federal Court. An attorney is prohibited from soliciting claims of creditors, but it is done regularly, with a view to electing himself, or someone of his choosing, as trustee. That is the backbone of the bankruptcy ring. Business men are careless and in- different when it comes to assigning claims. They do not seem to realiez that it is at this point of the proceed- ings that they must conserve their interests. One creditor’s claim may be comparatively small, and he may not think much of his chances of realiz- ing on it, but it is a vote in the choice of trustee. The business man is too busy to play politics, or to arrange in any way for the little detail of the election of a trustee, in advance of the first meet- ing of creditors before the referee, but the attorneys who specialize in bank- ruptcy cases are not too busy to give detailed attention to that particular procedure. Hence, the election of trustees is largely controlled and manipulated, and gravitates into the hands of a small group. The courts, so far as the election of trustees is concerned, appear to be unable to prevent collusion. The judges have made rules against solicit- ing claims, but they are not observed, chiefly because violations are difficult to detect. Trustees are just as likely to be em- bezzlers as are receivers, once they obtain possession of the estate. Hence the decision in all cases does not go far enough. If the judges could also see to it that a trust company is elect- ed trustee in each case involving size- able assets, then something worth while would have been accomplished, but the judges cannot do that under the law. It is in this matter of naming or electing fiduciary officers that the American bankruptcy law differs ma- terially from the British system, from which the American law is derived. The British law provides an official receiver, who handles all cases at a minimum Further, no trustee follows the receiver; one official does it all. The official receiver handles the case from beginning to end. cost. When the American bankruptcy law 1896, an effort was made by some interested organiza- tions and individuals to write into it the official receiver plan, but that ef- fort failed. It would have deprived at- tornevs of many fat pickings in the way of fees. The official receiver plan, was last amended, in for instance, does away with one of- ficial and two sets of attorneys, as com- Under the United States law a receiver may employ an attorney; then, when the trustee is elected, he may also employ an attorney, even though the trustee may himself be an attorney, and in some cases attorneys are allowed for others appearing in the case, whose fees must come out of the estate be- fore the creditors begin to share in it. Referees, too, are paid by fees which pared with the American plan. January 30, 1929 Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Boston Denver Chicago Los Angeles Kent State Bank “The Home for Savings” With Capital and Surplus of Two Million Dollars and resources exceeding Twenty-Three any of its departments, assuring you of Safety as well as courteous treatment. Banking by Mail Made Easy. Million Dollars, invites your banking business in ———— The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS “te “te MICHIGAN Only When Helpful THE “GRAND RAPIDS SAVINGS BANK” feels it is “SERVING” only when the things it does for its customers ate helpful to them in their financial affairs -- business or personal. Rendering banking service along broad and constructive lines for 56 years has established this institution in the confi- dence and esteem of business houses and individuals throughout all Grand Rapids. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home” / oe: a hE oe TI practi ~ Soe Hest fer gern FAQS ea See aS January 30, 1929 MICHIGAN TRADESMAN 13 depend on the size of the estate, and there was a suggestion in 1926 that referees as well as receivers be paid a stipulated salary, to reduce the charges against the estate. That suggestion, too, was ignored by Congress. The official receiver plan, in brief, was that in a district including a city of 500,000 population or more the dis- trict judges might, if they wished, sit- ting as a board, vote to name official receivers for their district. One meas- ure set the salaries of official receivers at $10,000 a year, placed the referees on salary at $12,000 a year and pro- vided for an official auditor at $7,500, all of them to have additional allow- ances for office staffs. Fees of re- ceivers and referees allowed in the present law would be turned over to the United States Treasury. Under the proposed provision the of- ficial receiver would have been the first to act in all cases, taking charge of es- tates, large and small, and when a meeting of creditors was held the cred- itors in cases with assets of $10,000 or more could have decided for them- selves whether to continue the admin- istration of the official receiver, or to elect a trustee. In cases with assets below $10,000 the official receiver would have con- tinued automatically to serve, and no trustee would have been elected. In all cases the official receiver would have supervised the administration of estates, even though the creditors might have elected a trustee. The action of the judges in deciding to name a trust company as perma- nent receiver is, in effect, the adoption in modified form of the permanent re- ceiver idea which Congress refused to write into the bankruptcy law when it was last amended. Some of the most important features of the pro- posed plan are lacking in the plan just put into effect by the Federal judges. The receiver is not to be paid a regular salary; and the trustees will be elected in all cases. Administration of estates will not be supervised by receivers, after trustees are elected. Some of the arguments advanced before Congress in behalf of the per- manent receiver plan were: 1. It would insure efficient and economical investigation and handling of the small cases, constituting 85 per cent. of the bankruptcies. It is from these small cases that most criticisms come. 2. It would relieve the judges of the necessity of choosing a receiver for each case. 3. The difficulty of obtaining com- petent, qualified men to serve in small cases would be overcome. 4. An official receiver could pre- vent many of the losses that are sus- tained by estates before the trustees are elected. 5. Creditor control of estates is taken away only in the small cases, in which creditors usually show little in- terest under the present system. 6. The unnecessarily large costs of administering the small estates would be reduced, by the elimination of trus- tees’ fees, and of fees for attorneys for trustees. 7, The official receivers, referees, and auditors would become ministerial officers of the court. Bankruptcy courts operate under a great handicap because they must attempt to execute their own judgments, whereas other courts have officers who execute their judgments. 8. Every one of the Federal judges in the City of New York was reported to have said that he believed the offi- cial receiver plan would be a good thing for the courts and that he would like to see the system instituted. 9. Official auditors are needed to prepare reliable statistics relative to bankruptcy matters. 10. New York now has official li- quidators in the insurance department and in the banking department, who have effected great savings in admin- istrative expense. 11. The official receiver system means a single administration system, instead of a dual administration, first by a receiver and then by a trustee. Some of the arguments in opposi- tion to the official receiver system were: 1. Expenses would be increased be- cause salaries of official referees in some cities would be larger than their earnings under the existing fee system. 2. A receiver appointed at the re- quest of creditors will take a greater interest in a case than an official re- ceiver, and will marshal more assets than a receiver who is not especially interested in the estate. 3. Proposed salaries for official re- ceivers and referees are larger than those of the judges who will appoint them. 4. The democratic feature of the law, which permits creditors, through a trustee, to take over and manage the affairs of the bankrupt, would be elim- inated in a majority of cases. Aside from the matter of the official receiver, the chief defects of the Ameri- can bankruptcy law and of its admin- istration, as brought to light in extend- ed studies in 1926, were found to be: 1. Collusive petitions. 2. Fraudulent compositions. 3. Easy discharges. 4. Insufficient criminal provisions and lack of prosecution. 5. Unlawful preferences. 6. Delays in settling estates. Collusive petitions are those filed at the request of or on behalf of the debtor, either directly or indirectly, in involuntary cases. A dishonest busi- ness man, owing many debts, may himself arrange for a bankruptcy pro- ceeding in order to free himself of his debts. He may stage the whole affair himself, through dummy _ creditors, sometimes created through fictitious debts: or he may have the assistance of friends who often obtain from creditors assignments of their claims. The collusive petition brings about the voluntary-involuntary proceeding, in which the bankrupt himself mas- querades in court as the _ petioning creditor, being represented by persons who hold assigned claims, as creditors. The bankrupt himself, or his friends, suggests the man for receiver, if one is found necessary, and may control the election of a trustee, as well as the designation of the attorneys for the Under these conditions no very searching examina- receiver and the trustee. tion for fraud, no very thorough in- vestigation of the bankrupt’s affairs, is made, and no effort follows to discover bank- ruptcy act, such as concealment or di- Management of the estate remains practically in the hands of the bankrupt himself. \ The second evil of which complaint and punish violations of the version of assets. was made before the last amendments to the bankrupt act were enacted was the ease with which injustice could be worked by fraudulent compositions. These compositions, or settlements with creditors by debtors on a basis agreed to by the creditors, frequently were used either to prevent adjudica- tion in bankruptcy or to delay pro- ceedings after adjudication. safeguarded in many ways, the compo- Though sition procedure was greatly abused. The most flagrant instance of fraud- ulent compositions are those effected with the connivance and aid of credi- Compositions are susceptible to fraud in that they do not always mani- tors. fest all the payments, or promises of payments, made by the debtors or bankrupts. Some creditors, by private agreement, were often able to secure preferences at the expense of other creditors, and the bankrupt or debtor was frequently able to conceal and re- tain assets. Another cause of complaint three years ago was the ease with which bankrupts secured discharges from bankruptcy, even though they might have committed flagrant abuses of the Until a bank- secures a discharge he provisions of the law. rupt cannot again engage in business or accumu- late property. ‘Title to all his property is vested in the trustee. Thus refus- ing a discharge is one form of punish- ment which may be inflicted on a dis- honest bankrupt. Complaint was made that it was seldom invoked, even in flagrant cases. Some of the acts by a bankrupt which may be made the basis of oppo- sition to a discharge are failure to keep proper or ordinary books of account, fraudulent disposition of property shortly in advance of bankruptcy, con- cealment of assets, destruction of rec- false ords and obtaining money on financial statements. Complaints were made three years ago that those pro- visions were too weak, and that they were not often applied, with the result that, in spite of the law, many bank- rupts were given discharges and per- mitted to re-enter business even though they had flouted provisions of the law and defrauded creditors. Square”’ GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS— MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 9-3395 Chicago First National Fenton Davis & Boyle Investment Bankers GRAND RAPIDS Grand Rapids National Bank Bullding Bank Building Phone 4212 Detroit 2056 Buhi Bullding 14 MUTUAL FIRE INSURANCE Two Conflagrations Furnish Lesson. Two conflagrations in the United States occurring in widely separated cities and in separate generations have become famous for the contribution they have made in awakening the pub- lic to the need of fire prevention. The Chicago fire of Oct. 9, 1871, was the first to be commemorated by the establishment, on the memorable anniversary date, of a fire prevention day in one or two states; gradually its observance spread to other com- monwealths and the time was extend- ed to a week; to-day its observance is Nation-wide, and proclamations rec- ommending its observance are issued by governors of practically all the states and by the President of the United States. And yet less than twenty years ago it was almost im- possible for advocates of fire preven- tion to induce public officials to give the matter serious attention. The other conflagration occurred nearly thirty-five years after first, or on April 19, 1906. It is hoped that this anniversary, about six months after the one just named, will become as universally observed as the other for the same end. The two calamities will thus be utilized, as all calamities should, to point a moral and constitute a warning against similar occurrences, as far as their prevention is within hu- man power. Known as the greatest of its kind in history, the San Francisco disaster is used jointly with the Chi- cago holocaust, perhaps the greatest that had occurred up to that time, to impress the necessity of keeping un- der control as far as possible man’s wonderful servant, fire, and prevent it from becoming his master and de- stroyer. The annual observance of fire prevention week is a phoenix of blessing that has arisen from the ashes of unparalleled disaster. The similarity between the two dis- asters ends here. They were both staggering, both put men and women to the supreme test; recovery from them was inspiring. From the dead ashes of fifty-seven years ago has arisen to fullness of wealth and splen- dor the second city of the Nation. From the smoking embers has arisen the queen of the Pacific, the admired glory of the Western Coast. Yet the thing impressed on us by the two ex- amples is the difference between pre- ventable and inevitable disaster. It is a far cry from a lantern carelessly placed to light the milking of a cow in Chicago, to that twisting, racking force that started the San Francisco cataclysm. The one was the act of man; the other the act of God. The first should have been prevented; the second could not have been. Against the recurrence of the first people can and should be warned and admonished. The recurrence of the second is in the lap of the gods. This constitutes the wide difference between the two events so far as the purpose of this writing is concerned. Yet that does not mean that in pro- viding against the preventable dis- aster we should regard the other as beyond our power to mitigate even MICHIGAN TRADESMAN though impossible of prevention. This brings up again the old question of limiting the scope of fire, even though we cannot always prevent its origin. We are again reminded of the slogan of the fire preventionist, “All fires are of the same size at first.” Recogniz- ing the impossibility of absolutely controlling the beginning of every fire, we should be inexcusably fatalistic if we resigned ourselves and abandoned our property unreservedly to the flames once started. The manifest duty of all citizens is to take every possible precaution to limit the extent of every fire, and save as much as possible of our property from devastation. This is the mission of the fire preventionist; it is the duty of every property owner. As with all other great things, this begins long before there is any pos- sibility of fire of the conflagration type. If one can get the full meaning of the word “prevention,” the task of applying rules far in advance of the event will become comparatively easy. The root and significance of the word are found in its prefix, “pre.” This means “before,” as all students of English know. The difficulty is that the ordinary citizen does not apply it long enough before the thing he is preparing for. The matter of fire-re- sistive materials of construction and their skilled use in building plans be- comes the dominant one. If every city, from the time of its founding all through its history, had adopted the plan and religiously followed it, of making all buildings, at least in its fire district, as fire-resistive as pos- sible, then no matter what might oc- cur to start a fire, no conflagration of any moment could result. Add to this proper city planning so as to give best service in fire-fighting, and there could be a notable decrease in America’s fire loss, which, by the way, showed a reduction in 1927. President Coolidge’s fire prevention proclamation calls attention to the re- sponsibility of “our cities, towns, ham- lets, and farms” to act concertedly for fire prevention, the scope and result of which will be of vital moment to the Nation. “To the Federal Government,” says he, “the matter is of grave con- cern, but we must rely on cumulative contributions throughout the land to make fire prevention an actuality.” When each unit in the Nation and each person in the unit shall thus co-oper- ate to bring about needed reforms, then we shall be able to conquer by local means what is proving every year a National menace. —_»-.___ Mt. Pleasant—The contract for bath- room fixtures in the Palacio Slavo, the largest hotel in Montevideo, Para- guay, has been awarded to the Ameri- can Enameled Products Co. The bid- ding for the contract was made in com- petition with firms from Germany, France and Belgium. The American Enameled Products Co. is planning an expansion program for the next two years that will probably involve the erection of additional buildings. —_2+--.___ The chief qualifications for social success is the ability to yawn without opening your mouth. January 30, 1929 Affiliated with The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying The Net Cost is > 0% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER STRENGTH ECONOMY THE MILL MUTUALS AGENCY Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES Lansing Michigan Combined Assets of Group $45,267,808.24 20% to 40% Savings Made Since Organization FIRE INSURANCE— ALL BRANCHES Tornado — Automobile — Plate Glass January 30, 1929 MICHIGAN TRADESMAN 15 When On Your Way, See Onaway. Onaway, Jan. 29—-Featuring a com- munity spirit the Grand Rapids Herald portrays a shovel brigade clearing a Fulton-Diamond intersection of ice and snow because of a depleted treas- ury insufficient to carry on this work. Such methods are commendable and it might be stated that Onaway is not at all backward in carrying out just such a program. For a number of years past working squads composed _ of business men, laboring men and chil- dren have voluntarily offered their services for clean-up days, pulling weeds and cutting burdocks on vacant lots and alleys. The school children, under the supervision of their teach- ers, have transformed many undesir- able spaces into places of beauty through their activities. To-day the vast quantities of snow are being re- moved from the side streets through volunteer members of the fire depart- ment, each member taking his turn operating the snow tractor, thus reliev- ing the city treasury of quite a burden; private subscriptions providing a fund for fueling the motor. This, combined with the highway snow plows and the big rotary tractors, provides almost continuous unimpeded traffic in an otherwise snow-bound district. Speaking further, the big annual event is road-bee day, when hundreds from in and out of our little city con- gregate with their shovels, scrapers and other tools to assist in grading and spreading gravel while teams and trucks deliver a constant stream of surfacing material from the nearby gravel pits. Entire streets have been graveled in a single day. Everyone enters into the spirit of the work with enthusiasm. The ladies are none the less active either, dinner and suppers being provided for all, while outsiders hearing of the event are attracted and attend the banquet and especially the big free dance in the evening. The community council sponsors and pro- vides for this work through its several committees, assisted by the public in general, and the accomplishments are very gratifying in more ways than one. It furnishes a permanent public im- provement without noticeable expense. It gets people together and places one and all on a common level while the work is going on. Hard work becomes a pleasure and the sunburned faces and blistered hands are soon forgotten. Through these methods, the indi- vidual and the public alike, the com- munity organizations all combine to co-operate with the city commission, which is far better than sitting back and offering criticisms. Joint meetings of these departments provide under- standings satisfactory and encourage- ing to city officials. A long list of names was subscribed last year, pledging themselves to make road-bee day an annual event until such a time as every street should be improved. Nothing from now on can occur to break the habit and the min- ister and congregation of the M. E. church, together with all the residents on North Lynn street, are smiling in anticipation when their street comes next on the list for a better street. Snow pictures are the order of the day now. The huge drifts have at last been cut into by the big rotary tractors, the side fans of the big ma- chines hurling columns of snow on either side high into the air, furnishing a sight for the camera lovers and pro- viding formations of snow which show how powerful machinery accomplishes work in a few hours that would re- quire weeks of hand shoveling. Woe be to the person getting too close to one of these big plows in operation; he would soon be buried under tons of snow. Snowdrift fences are still in the experimental stage, the marked areas for erecting the fences cannot be ex- actly determined and when old king winter starts to cut up high jinks he only laughs at this obstacle. leaps over them and cuffs them around at will. It is up to some genius now to invent some way of surfacing all this snow which will enable traffic to glide over it, instead of plowing through it. Who will be first? Now that the air has been conquered as well as the water, why not the snow? Squire Signal. ——- oo We Doff Our Hat To Manager Duffy. Grand Rapids, Jan. 24—In your issue of Wednesday, Jan. 23, you take ten column inches to tell your readers of the deplorable lack of eating places and lack of service during the entire day, and to commend the service of another hotel in another city. Then in one column inch, separated from the previous article by eleven column inches of reading matter and one col- umn in your publication, you attempt to rectify the wrong. In the first column of your first page, under your statement of publica- tion, you state, “Unlike any other paper—frank, free and fearless for the good that we can do.” Now no one can deny that you are frank, and free, and fearless and that you can do a lot of good, but we doubt if even you be- lieve that you can offset the unfavor- able impression upon your readers which you have made by the use of ten column inches of your forceful writing, by one column inch of the same writing, especially when re- moved from the previous ten inches. I will appreciate—and I believe you will agree with me—that the only fair thing to do is to use an equal amount of space to tell the following facts: The Pantlind Hotel cafeteria opens at 6:30 a. m. and is open and gives continuous service from that time un- til 8 p. m. The Colonial dining room opens at 7 a. m. and serves breakfast until 11:30 a. m., at which time the main dining room on the Lyon street side of the house opens and remains open, ready to serve, until 11 p. m. The main dining room serves a table @hote luncheon from 11:30 a. m. un- til 2 p. m. and a table d’hote dinner from 5 p. m. to 8 p. m. A la carte service is maintained the entire time from 11:30 a. m. until 11 p. m. The Sandwich shop, on the Monroe avenue front, just North of the main entrance to the hotel, and also reached from the lobby, is open twenty-four hours a day. The Sandwich shop specializes in sandwiches, cereals, soups, salads and desserts, but also serves anything which may be obtained in any of the other dining rooms in the hotel upon order. We believe that there is no hotel in Michigan which maintains a more complete service or which is more capable of serving food to the public than the Pantlind Hotel in Grand Rapids. Wm. R. Duffy, Manager Pantlind Hotel Company. ————_> 2s Preliminary To the Grand Rapids Convention. Wyoming Park, Jan. 29—Director Gerrit Van DerHoning, Secretary Herman Hanson and the undersigned had a meeting this week in which we agreed upon an outline of the pro- gram of our 1929 convention in Grand Rapids,.March 12, 13 and 14. We are going to try the plan of having no set speeches at all, but each topic will be opened by a ten minute talk from a member merchant. This will give ample time for discussion and the asking of questions. I hope those who are asked to take part will re- spond freely. Paul Gezon, Sec’y. ————~+2>—___—_ Late News From Grand Traverse Bay Hannah, Lay & Co. have sold the remnants of their dry goods depart- ment to a purchaser in Chicago. The strike of workmen in the John- son-Randall Co. factory was settled amicably on the 25th. The company conceded a small advance of wages to the strikers. Zero weather has prevailed in this section during thes past two weeks. The bays are free of ice. Winter sports have been introduced by toboganning on Boughey’s hill. Traveling salesmen who use their own conveyances to call on customers have experienced many hardships on account of the heavy falls of snow and the intensely cold weather of the past two weeks. Salesman Sheldon was snowbound at Bear Lake three days. His son-in-law was an unwilling so- journer two days at Charlevoix. Several trains of the Manistee & Northeastern Railroad were cancelled three days in succession. Prospectors for oil have leased sec- tions of lands owned by the municipal- ity at two points on the Boardman river and it is expected drilling will Traverse City may become as prominent in the oil trade as Muskegon or towns of the oil regions of Texas and Oklahoma. be commenced soon. Hannah, Lay & Co. will continue the sale of hardware, also lumber and coal. Hotels are making low rates for lo- cal guests during the winter season. The local Chamber of Commerce held its election recently. C. E. Hale, cashier of the Traverse City State Bank, was elected President. Presum- ably W. J. Hobbs will be continued in the office of Secretary. The Chamber is serving the people of this city and vicinity efficiently. It has inaugurated and pushed to completion many enter- prises of value to the public. A sub- stantial brick building is owned and occupied by the Chamber. It is free of debt. Traverse City would aid in the es- tablishment of additional worth while industries. It is not seeking specu- lative enterprises, nor bankrupt cor- porations needing capital to resuscitate themselves and resume operations. At present the committee on industrial development, of which Leo. P. Kala- har, cashier of the Peoples’ Savings Bank, is the chairman, is negotiating with two substantial corporations en- gaged in manufacturing merchandise to open factories in this city. The city mourns the loss of former Senator W. W. Smith, who succumbed to an attack of pneumonia. Mr. Smith was highly regarded. While a member of the State Legislature he introduced a bill to provide for the purchase by the State of the famous pine forest at Interlochen. The bill passed and the forest is now the property of the State. Arthur Scott White. le leer etree Milliners Favor Novel Straws. The outstanding feature of the wholesale millinery business at the moment is the marked trend toward novelty straws in hats to retail from $18 to $25. One of these is parismeme, a shiny ramie straw from Italy. A novel pettipoint straw from China, which is scarce here at present, is an- other item that is getting stronger steadily. In the volume business done in the price range mentioned, fine baku and ballibuntl straws rank at the top. Millinery sales in general are irregular and somewhat limited, but all indications are that the houses “which have the goods” have little to com- plain about. The Brand You Know by HART Look for the Red Heart on the Can LEE & CADY Distributor | ae rm FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT CF GENERAL MOTORS For Markets, Groceries and Homes Does an extra mans work No more putting up ice A small down payment puts this equipment in for you F.C. MATIHEWS & CO. 111 PEARL ST. N. Wj Phone 9-3249 ASK FOR KRAFT (GEESE A Variety for Every Taste I. Van Westenbrugge Grand Rapids - Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT ((< CHEESE © All varieties, bulk and package cheese ‘‘Best Foods’’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES 16 STATE STREET GIANTS. Why They Are Establishing Branch Suburban Stores. The rapidity with which a number of the great downtown stores are open- ing branches in and around Chicago is perhaps one of the most significant trends of the times. In no other city of the country has a comparable de- velopment taken place; but retailers, manufacturers and others in practical- ly all other cities have written innum- erable letters to the Chicago stores, expressing keen interest in the move- ment. Many of these enquirers assume that the branch stores are being opened because of the competition of the mail- order retail branches and the chain stores. Others condemn the move- ment on the supposition that the effect of the stronger competition will be to endanger the established business of the suburban communities, and a num- ber express the fear that the expansion of retail distribution in such rich fields will prove to be a detriment to manu- facturers and curtail the sale of Na- tionally advertised merchandise. But as in the case of many economic busi- ness developments, investigation shows that the expressed assumptions are not generally supported by the facts. Marshall Field & Co.; the Hub, Chi- cago’s largest clothing store; Lyon & Healy; even Spaulding & Co., jewel- ers, are among the number of stores that are branching out, but not a store official could be found who had ac- curately estimated the extent of the movement, or who would hazard 32 guess as to its ultimate development. However, several of the officials who were interviewed willingly discussed the movement from the viewpoint of their own organizations. More than three years ago the Hub opened its branch store in Evanston, Ill. About two years ago the second branch was opened in Gary, Ind., and a year later the third was located in Oak Park. An official of the company said that the mail order branches and chain stores had nothing whatever to do with the decision to open these branches, and that the motive was simply to improve the service of the company to its customers and others. Although the business of the branch- es has been satisfactory and profitable, he added, it has not lessened the vol- ume of the main store. As to the fu- ture, the official said that no plans had been made for further expansion, but that it was reasonable to suppose that the Hub would continue the pro- gram when the need for additional branch stores was indicated. The expansion in and around Chi- cago, he pointed out, is simply an at- tempt to take economic advantage of changing conditions in the company’s natural territory. Competition has had nothing to do with it, and experience has shown that the branches augment the business of the main house. To date, the rate of increase of the volume of the main store has not been dimin- ished by the business of the branches, due to the fact that the purpose of the branches is not competition but co- operation with the main store. MICHIGAN TRADESMAN Although the branch store expan- sion of Marshall Field is more recent, Frederick D. Corley, vice-president in charge of retail merchandising, said it was an established success. It was undertaken after a great deal of study, he added, solely to better serve the store’s customers and to more per- fectly adjust the company’s merchan- dising service to physical conditions and the changing distribution of popu- lation. Early in 1928 Marshall Field & Co. opened their first branch, a children’s shop, in Lake Forest, a fashionable suburb thirty-three miles from the “Loop.” Last September a_ second children’s shop was opened in Evans- ton, and it was soon expanded to in- clude apparel for juniors and young women. Now, in Oak Park, a third store of five stories is being built on a lot approximately 100 by 200 feet, and it is expected that it will be in readiness for business early next au- tumn. This store will carry women’s, misses’, children’s and infants’ outer and under apparel, millinery, shoes and accessories, and possibly other mer- chandise. “When we planned our first sub- urban store,” Mr. Corley explained, “we were guided by the fundamental economic reasons that prompted our program of expansion. In the first place, we selected a community that furnishes a natural market for our business. The people of Lake Forest, although they live some distance from the center of the city, read the Chicago newspapers and consider themselves citizens of Chicago. For the stock we selected goods that are perhaps the most inconvenient to buy in the city. The average mother wants to take her children with her when she shops for them, and every year for a long time the problem of bringing children to town from the suburbs has grown more difficult. So, in a fine family suburban community, we opened a store for children, and it was an im- mediate success. “This shop served its purpose so well and met with such favor that we decided to locate a second branch in Evanston, a suburb of approximately 8,500 families, just North of the city. The Evanstone store was opened last September as a children’s shop, but was quickly expanded to include ap- parel for juniors and young women. For this shop we rented space in a new building—about 12,500 square feet—and the results have been very gratifying. “The Oak Park branch will be more completely representative, for it will be a complete store of considerably larger proportions than the others. In this, as in the other branches, we shall offer the same goods that are sold in the main store, at the same prices. In regard to the influence of the chain stores and mail-order retail houses in furnishing the motive for the State street expansion, Mr. Corley said that, as far as he could see, the so-called mass distributors had nothing at all to do with it. As to the possibility of harming the established business of the stores in the communities where branches have Packed m sealed tins since1878. A nation-wide fame and distribution for fifty years CHASE & SANBORNS SEAL BRAND COFFEE Grocers supplied by Chase & Sanborn, 327 North Wells St., Chicago January 30, 1929 ( BUTTER JUMBLES made with FRESH EGGS MILK we —seeerenseriatit tones eitiasin (a ( = \ WO RH we creamery BUTTER THE SCHUST COMPANY DISTRIBUTING POINTS Grand Rapids — Detroit — Lansing — Saginaw ¥) ¥ Se January 30, 1929 MICHIGAN TRADESMAN 17 been located, Mr. Corley declared that the results indicated are just the op- posite from those feared and predicted by many. In every instance immedi- ate improvement in the value of real estate has been noted, and in general the entire business of the suburban communities has been stimulated soon after the opening of the branches. “The retail trade of a city, or any community related to it,’ Mr. Corley explained, “is not a static, but an ex- If there were just so much business to be secured in a com- munity like Evanston, for instance, then our branch shop there would have to take volume away from other stores to justify our investment. But every attraction to trade in a town draws more business to the town and en- courages a larger expenditure. There- fore, we have convincing reasons to believe that our branches have proved to be a benefit, rather than a detri- ment, to the similar established busi- ness of the communities in which they are located.” The fear of manufacturers that the expansion of the great retail organiza- tions will be a detriment to their in- terests is likewise a fallacy, according to Mr. Corley. In fact. he said, many manufacturers who sell Marshall Field and Company, including a number who are large National advertisers, have found that the branches have added to their volume. pansive volume. “Several years ago,” he continued, “we made a survey that showed more than one thousand Nationally adver- tised items and lines in our store. We do not discriminate against any Na- tional advertiser, but we hold the qual- ity of merchandise and the standing and reliability of the manufacturer, to- gether with his willingness to co-oper- ate with us, above the fact that his goods are advertised. “As to mass distribution, any large department store is capable of buying all kinds of merchandise in quantities sufficiently large to secure all the bene- fits of quantity production. Therefore, I do not think that any manufacturer is justified in fearing that the additional volume created by the branches will occasion demands for lower prices than are economically sound. “In conclusion, I will say that, in our opinion, our expansion is accord- ing to the old economic law to the effect that the retail dealer is the pur- chasing agent for his community. A great metropolitan center like Chicago cannot longer be considered as a sin- gle community from the viewpoint of any kind of retail merchandising. It is, in reality, many communities, re- lated by innumerable common inter- ests which are fostered by the city’s newspapers and other central influ- ences. While we can still appeal to the entire group of communities with our advertising, we can no longer serve them adequately with a single centrally located store, regardless of how large the store may be. Hence, we are extending our counter service, and the soundness of this policy of expan- sion is proved by results. We do not expect that the business of our branches will decrease the volume or retard the rate of increase of the main store. For every sale that has been lost to the main store because of the operation of the branches, I am sure that additional sales have been created, and that many women who have never before patronized us have been at- tracted by the branches, and then have made purchases at the main store when they came to town.’—James True in Sales Management. a Market Is in New Adjustment. Zigzag movements in a market that has failed to make any progress in three successive weeks indicate that an adjustment is in process different from any seen since summer. Whether stocks will emerge in a stronger or weaker position depends on develop- ments difficult to interpret now. The question has Wall Street more puzzled than at any time since July. Since setting a new peak for all time on the first trading session of the new year industrial stocks have moved up one day and down the next without any appreciable changes in the aver- ages. If this horizontal movement resembles that seen in the late May and early June sessions previous to the market’s break, it likewise re- sembles the sideways movement in early fall previous to the sharp No- vember rise. The difficulty is to know which precedent to study as a guide to the future. Competent authorities in the finan- cial district who incline toward a bull- ish construction of the market’s pres- ent performance point out that trading is singularly free from wild specula- tive activity. They believe necessary adjustments in market prices can be accomplished without another severe break. They take satisfaction in call money’s decline—the 6 per cent. rate appearing cheap to them by com- parison with the early January 12 per eent. rate. With industry starting off the new year at a faster pace than ever before these commentators feel confident no bear market can gain headway. In the financial district is another school of thought that holds the mar- ket has more than discounted all the good news but has not discounted all the bad news. Its proponents feel that leading industrial stocks have discounted more prosperity in 1929 than will be enjoyed, but not the pinch in credit that looms. They fear that industry and the market will find themselves in competition for funds before the year is out—and that one or the other must suffer. It will be surprising if either ex- treme view turns out to have been en- tirely correct. That the elements are at hand to induce stock liquidation on news upsetting to public confidence is plain, but it is still conceivable that stocks might be carried forward sub- stantially from present levels if pub- lic confidence is further stimulated. Perhaps the market is just waiting to see what direction 1929 developments will take. Paul Willard Garrett. [Copyrighted, 1929.] 2+ A glib tongue is a mighty poor substitute for brains, and in life’s sweepstakes gray matter always finish- es “inside the money.” AUSPICES: OF ‘TH BASSENGER gan: ALER'S AS GRAND. BVADIDS WATERS- KLINGMAN- BLOG TWENTIETH ANNUAL Grand Rapids AUTO SHOW February 4-9 Auspices Grand Rapids Passenger Car Dealers’ Association Complete Revolution in Standards of Value NEVER before has any industry so completely improved all previous ideas of Style, Beauty and Value. At this year’s show you will see better automobiles priced under $1,000 than was possible at over $2,000 a few years ago. Musical Entertainment — Refreshments WATERS-KLINGMAN BLDG. Admission Adults 50c — Children 25¢c Doors Open 10 A.M. to 11 P. M. Daily LIST OF EXHIBITORS Allen-Wilcox Motor Sales Company, Oakland-Pontiac. Becker Auto Company, Cadillac-LaSalle. Buick Motor Company, Buick. Chandler Motor Sales Company, Chandler-Stutz. DeLuxe Motors, Inc., Lncoln. Donaldson Motor Sales Company, Packard. Gast Motor Sales Company, Ford. Hart-Nash Motors, Inc., Nash. Jefferson Oldsmobile Company, Oldsmobile. Karow-Haring Motor Sales Company, Studebaker- Erskine. F. W. Kramer Motor Company, Pierce-Arrow. Leppere Motors, Inc., Graham Paige. Lusk-Hartung Company, Willys-Knight-Whippet. R. A. Matheson Company, DeSoto. Peck Auto Sales, Marmon. Peiter Auto Company, Chrysler-Plymouth. Richards Motor Car Company, Falcon-Knight and Durant. E. A. Simons, Inc., Auburn. Standard Auto Company, Ford. Thomas-Krapy Motor Sales, Ford. Universal Car and Service Company, Ford. W. D. Vandecar, Reo. March Wells, Inc., Dodge Brothers. Wilcox-Kuennen Company, Chevrolet. F. F. Wood Motor Company, Ford. Witters Motor Company, Franklin- Hupmobile. 18 DRY GOODS Michigan Retail Dry Goods Assiciation. President—F. E. Mills, Lansing. First Vice-President — J. H. Lourim. Jackson. Second Vice-President—F H. Nissly. Ypsilanti. Secretary-Treasurer — John Richey, Charlotte. Manager—Jason E. Hammond. Lansing. Raincoats Are Ready For Duty. In the new raincoats which the shops are showing for Spring and present resort wear there is a marked increase in the variety of styles and materials used. They are not unlike those pre- vailing in the smart separate coats and ensembles. Both tailored and _ the formal afternoon models are offered, strict attention being placed on the general finish, lines and modish ef- fects. For instance, the excessively full back or awkward lengths are avoided, and collars no longer are large and bulky, or so small that they prove inadequate. : Some of the used are flat Rodier linens and woolens in modernistic wool gabardines in colors other than the familiar putty, cotton crepe in prints and solid colors, fabrics crepe. designs; wool cashmere and a new soft suede cloth in both light and dark shades. several new silk, linen There are in addition models of moire, pongee crash and a rippled fabric. When the silk fabrics are used, greater liberty is taken with the de- signing, especially of such items as cuffs, collars, belts and pockets. The coats back, deep yokes and sleeves finished with with inverted pleats in extra straps for protection come most- ly in the heavier materials. Those of printed linens and woolens are so smart that they are being purchased now for Palm Beach wear, for in both color and style, they are just the thing to wear over a bathing suit, especially when emerging from the water. Pockets are made as_ semi-oval, crescent or straight slits, bound in a pipings the new match Many of coats are shown with some sort of belt, contrasting color to used elsewhere. though a narrower one than heretofore. It extends usually just across the back and is finished with a fancy buckle made of a composition that matches the fabric. One of the new collars is made to be worn either open or closed, with the loose ends tied in scarf effect, either in front or at the side of the neck. Another collar, with extra long ends, when worn closed fits high and snug- ly about the neck and is fastened with two buttons. The shawl collar is also introduced this season with an extra inside vestee that has a narrow scarf attached. Some of these new lined, others just rubberized. bone raincoats are When the coat fabric is of a solid color, the lining, if any, usually has some small printed design, while when the new large prints in modernistic designs are finished either in a solid color without a lining, or with a lining in a matching or contrasting used, the coats are color. A coat that is certain to be appre- ciated by the woman about town is made of bright green moire, with a smartly tailored scarf collar, _ slit MICHIGAN TRADESMAN pockets, two buttons, which accentu- ate the silhouette, and a very narrow belt. Another single-breasted coat is made of linen with a huge leaf design in gray and black on a white ground. The collar is cut with a point in back and fastens close about the neck, to prevent any danger of sun- burn coat is donned for beach wear. For outdoor wear or walking the light-colored wool gabardine coats are smart. One in powder blue is finished with cuffs that may be tightened at the wrists, and with a collar which is decidedly military looking, either open or closed. This model is double-breast- ed. It has a deep yoke in back and an inverted pleat which is emphasized by a narrow belt which is drawn tightly about the waist. An inexpensive rain- coat is made of cotton crepe and may be had in both plain colors and prints. The styles favor plain backs with nar- row all-around belts. The short jacket, made of the new suede cloth which is waterproofed and looks as though it would not become dull in patches, is made in true sports style. It has a pointed yoke in back and the sleeves are in raglan style. It is double-breasted and has. smart- looking patch pockets which are made with box pleats, and a flap that but- tons over on the pleat. This coat may be had with either leather facings on the collar and cuffs or silk crepe. —_—__.+> > __— For Sports Wear in the South. Shooting is made more enticing this season, particularly for the travelers to the South and West, by picturesque suits, some of which have three and even five pieces. Chantal has turned out a shooting ensemble designed to do hard service, with a plain belted jacket buttoned high about the throat and a plain narrow skirt with a cluster of flat pleats in front. The jacket is made of sand-colored, rubberized ma- terial lined wtih wool jersey, worn over a tuck-in shirt of scarlet kasha. The skirt is made of tweed mixture in brown, beige, red and white. new when the Several smart ensembles are made of knitted wool, with interesting color treatment. One in the fashionable brown shades is knitted with wide horizontal bands. Three shades from very light to dark appear in the skirt and are repeated in the long over- blouse. The jacket, which is made finger-tip length, is in the lightest shade and has a border around the bottom and deep cuffs of the dark. This scheme is used in a long neck scarf to be worn like a muffler, and the hat is made with a crown of light brown felt and a narrow drooping brim of the dark. Golf shoes are made with every concession to comfort, but generally follow the style trends seen in shoes for other occasions. All white is not especially popular, but white with a colored trimming across the instep in new designs is much favored. Bright blues, reds, grass green and beige tones are the outstanding colors used with white, ivory and beige. Riding habits for the Southern re- sorts are being shown of linen, with the knickers in light colors and the coats in darker. Some of the knickers have criss-cross designs in dark colors, while others have self-stripes. The ivory, beige and gray tones are smart use with natural- dark gray o1 much in brown, and are colored linen, navy linen coats. se? Jewelry Sales Up To Normal. While the customary January shrink- age in business in jewelry is reported by wholesalers and manufacturers, these factors say that trade is fully up to normal. Except in novelty jewelry, which continues to move in all price ranges, the current demand is strong- est in the very fine and in the cheaper lines. This condition was said yes- terday to have been notable during the consumer buying season prior to the holidays, although a fair aggre- gate volume was run up at that time, and there are indications that it may continue throughout the year. In- creasing calls for diamond jewelry in all price ranges are reported, but in the very expensive articles such gems as fine emeralds, sapphires and rubies have the greatest call. 2. Silverware Prospects Good. While sales volume in the silverware field has shown signs lately of taper- ing down to the normal January de- mand, trade authorities continue to predict greater sales for 1929 than were rolled up during 1928. The 1928 volume, incidentally, was one of the most satisfactory to silversmiths gen- erally—both in sterling and plated ware—the trade has had for some time. The trend in sterling ware has lately been more marked toward high-priced merchandise than earlier in the month, and in the recent call there has been a fair proportion of hand-chased ar- ticles in French gray and “butler” finishes. Sterling ware in patterns of the conservative modernistic order is growing in favor. ——_+>-.____ Jewelry Credit Data Attacked. Dissatisfaction exists in the whole- sale jewelry trade regarding the pres- ent credit situation. Behind it is said to be the notable increase in failures throughout the country during the past year and the size of many of them. While much of this increase is report- ed to be due to “easy credit,” some of it is laid at the door of incomplete and careless credit information supplied to a trade-rating book. The reports have it that in some cases deliberately false information has been supplied. They further have it that a steadily increas- ing number of jewelry failures bear the earmarks of fraud. —_~+--.___ Glass Trade Is Optimistic. Eastern jobbers of glass meeting in New York last week displayed marked optimism as to the outlook for the year. Views expressed were in sharp contrast to the opinions held at similar meetings this time last year. Slight stimulus was noted in the window- glass field in the Eastern territory. One sheet-glass company has with- drawn from the market owing to the large volume of business already book- ed. The demand for laminated glass reflects the early opening up of ac- tivities in the automobile industry. ROYAL ROA D Success comes hard. It takes everything you have . . . brains, energy, skill. And, in addition, the advice and help of a good bank is indispens- able. bE tHe OLD NATIONAL BANK MONROE AT PEARL SINCE 1853 THE JAY A. BERG SALES CO. 211 Ashton Bldg., Grand Rapids Phone 83801 SPECIAL SALE ENGINEERS EXPERT MERCHANDISERS LIQUIDATOR SPECIAL ADVERTISING Write, Wire or Phone Arthur F. Crabb Flowers of Quality 13 Jefferson Avenue Grand Rapids, Michigan Flowerphone 94284 Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising : 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Link, Petter & Company (Incorporated } Investment Bankers 7th FLOOR, MICHIGAN TRUST BUILDING GRAND RAPIDS, MICHIGAN January 30, 1929 MICHIGAN TRADESMAN 19 SHOE MARKET Has Your Sales Force Developed the Personal Appeal? To sell high class, women’s shoes, up-to-the-minute in style the personal touch is a vital factor, according to Robert Mattingly, manager of the Gano-Downs Women’s Shoe Shops Colo. Here is a shop that specializes on shoes, the lowest price of which is $10 a pair—prices that draw only the highest class of trade in the community and we dare say, the State, for there is scarcely a shoe store in the State that caters to such high class trade. While there is a considerable amount of what might be termed drop in trade, the bulk of the business comes from the personal lists maintained by the various salesmen in the shop—five in number besides Mr. Mattingly. The number of personal customers aver- ages 150 per salesman, year in and year out which naturally means that the salesmen must have keen memories for faces and names and never be at a loss as to the identity of the lady when she comes in for a fitting. Denver, Immediate recalling of a customer’s name is of much importance in this sort of shoe merchandising, for every woman—as well as every man—is pleased to know that she is sufficient- ly prominent as to make an impres- sion on the sales force of a store. On the other hand, the sales ability and personality of the salesmen is such that the customer remembers the sales- men’s name and calls for the man who waited on her previously, as a rule, for this salesman, she knows, has a com- plete record of the sizes she wears and the class of shoe she prefers. While the customer may not know it, the salesman, not only has com- plete information of the customer’s name and size of foot, but he also has her street address, telephone number and several other bits of information which are listed on cards filed in a card index—each salesman lists sep- arately—and if he fails to remember all of these important details the sales- man may surreptitiously refer to the customer’s card when he goes behind the shoe cases to select a shoe for first trial. This information serves two purpos- es. The first is to facilitate the sale by eliminating mistakes of presenting to the customer a style that will not please, and second as a mailing and telephone list, for considerable use is made of the telephone to ring the cash register. Exclusiveness ‘is deisrable on the part of most women and they like the idea of being among the first to see the latest styles. When a new ship- ment of shoes is received, opened and inspected by the salesmen, each man mentally notes what would probably appeal to Mrs. Jones or Mrs. Smith and others on his list and immediately gets these women on the phone. ——_—_o +2 --_—- Bull Market Reflects New Attitude Toward Industry. William Fahnestock is one veteran of the New York Stock Exchange who resents the often-expressed im- plication that this is a young man’s market. As one of the oldest members of the exchange—he bought his seat in 1880 for about $20,000—Mr. Fahne- stock to-day expressed to the Evening Post the view that the present bullish- warranted by a tremendous change taking place in the attitude of our Govermnent toward wealth. In times past successful operations and successful men were heavily taxed to win votes from the poor man. “Governments,” says Mr. Fahne- stocks, “deluded themselves by saying they were helping the poor man by retarding the successful. Now a tre- mendous change has come over us—an awakening. Millions of people of mod- erate means have become investors and are interested in the success of all our enterprises. This has been largely helped by the billion and a half dollars paid by the Government to our Lib- erty bond holders on September 15 last. There are now, perhaps, fifty million security holders, and their hon- est expectation is that taxes are to be reduced in the near future. Why should they not be reduced? Is there any reason? If you take the trouble to talk with a member of Congress or a member of a state legislature, you will see that a change has come over him.” What the immediate future of stock prices will be Mr. Fahnestock of course does not pretend to say but what he means is that back of the market is a far-reaching constructive development in the form of a new and sympathetic attitude toward industry. It is his basis for saying that “any- one can see what the railroads could do with intelligent help, instead of be- ing penalized for furnishing an excel- lent service,’ and for his statement that “the entire world is watching us, and the action of the stock market is the best indication that a change is coming.” Here is an interpretation of events that is not entirely new, but one that possibly carries deeper implications than are commonly understood. The present movement toward consolida- tion in industry is an excellent example of this shift in public sentiment. Time was not so long ago when the ma- chinery of Government was _ actively set in opposition to mergers now look- ed upon with favor. Benefits to be de- rived from this changed attitude in Government circles go beyond those destined to come in tax reductions. They represent the results in a hundred forms certain to flow to industry when a government is actively interested in building up business. Paul Willard Garrett. [Copyrighted, 1929.] 2. ness is Glancing Back Sixty Years. Sales of merchandise were held fre- quently by auction in Grand Rapids sixty years ago. Merchants disposed of the odds and ends of stocks by such sales. “Lucky” Hall and John F. Harlan were capable auctioneers. The price sacrifice sales of to-day, widely and expensively advertised, were un- known. A boy who rang a bell and a red banner at the entrance of a store served to advertise an auction sale. Fish were sold from carts pushed about the streets. When the sun was hot “in the good old summer time” the contents of the cart quickly became stale. Ice was not used to preserve the fish. Bass and suckers were plen- tiful in Grand River. Many were taken from the stream by lines thrown from the bridges. Furniture was sold to customers di- rectly from the factories. There was but one independent dealer in furniture, John P. Creque, in the city in 1880. Mr. Creque did not handle the lines of such manufacturers as sold their products to the general public. Creque finally closed his store and un- dertook the management of the Kent Furniture Manufacturing Co. Saloon keepers served free lunches to patrons. The food was highly sea- soned with salt, red pepper and like condiments, designed to create a de- mand for large quantities of beer. A single fried oyster was given to cus- tomers by certain saloon keepers with each drink they sold. D. K. Hulbret and George S. Ismon purchased a large quantity of apples and shipped them in barrels to Liver- pool. The apples did not bear ship- ment well. The rolling of the ships, the heat in the holds and the salt atmosphere combined to injure the local apples and render them unfit for sale. Only one variety, the Newton Pippin, was fit for the market when the ship- ment, which was accompanied by the owners, arrived in port. The experi- ment was an unfortunate one for Hul- bert and Ismon. Arthur Scott White. Bo No Menace For Printed Goods. Dry goods trade “an ear to the ground” profess to see authorities with no menace this season to printed dress cottons in the noticeably increased in- Because only the better ginghams are wanted for dress purposes, at terest in the better ginghams. far, ginghams in general are not expected to furnish any real competition for percales and other printed cottons in that price class. While the finer ging- hams will compete directly with some of the printed dress fabrics now in great vogue, the authorities in question see participation in demand by the former rather than domination of it, as was the case several years ago. least so Some of them, however, are not so sanguine of the long future. Storm Helped Sales of Rubbers. Retail stocks of rubbers and other both the con- protective footwear for sexes were materially cut into by sumer demand resulting from recent storms. However, wholesalers are of the opinion that no great volume of be looked for right away unless additional storms continue There will be some repeat business forced by the reduction of retail stocks, wholesalers They added, however, that the lateness with which the season’s first real slush and the long time that protective footwear was dor- mant will tend to make retailers care- ful of their future commitments for a while. duplicating can to produce “bad footing.” said. storm came ———_+.- Men’s Rayon Underwear Gaining. Indications point to wider favor for men’s rayon underwear. Manufactur- ers are including more numbers in their lines and are playing up the mer- chandise to a greater degree. While athletic shirts and union suits are ex- pected to retain volume leadership, a new development is the greater atten- tion given to short trunks of rayon. Cotton heretofore has been favored for these Dull-finished yarns are said to be meeting a much garments. stronger demand for use in the mer- chandise. White leads in color pref- erence, but light blue and peach are also wanted. ——— i Profitless Sections Should Go. More retailers would find it profitable to analyze the profit their and eliminate those not self sustaining or than a few standing of departments providing a return in the form of con- umer good will, according to a sug- Each de- considered as an individual unit, it was said, and unless eo-tion made here recently. partment must be it can stand “on its own feet” it should go, regardless of any sentimental feel- Otherwise, the store will be forced to carry a lot ing the owners may have. of dead wood in a year that promises to be sharply competitive. —_—_»-~>—___— To Confer on Overall Merger. No definite information can be given about the reported $40,000,000 merger of leading work shirt and overall man- ufacturers until after a meeting in Chi- cago on Jan. 31, probably at the Hotel Stevens, which will be attended by representatives of five of the largest houses in the industry. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE Company LANSING, MICHIGAN Prompt Adjustments Write L. H. BAKER, Secy-Treas. P. O. Box 549 LANSING, MICH. RETAIL GROCER Retail Grocers and General Merchants Association. President—Hans Johnson, Muskegon. First Vice-President — A. J. Faunce, Harbor Springs. : Second Vice-President — G. Vander ids. ” Hooning, Grand Rap Secretary—Paul G Treasurer—J. F. n, Wyoming Park. man, Clare. Four Jobbing Centers Visited By Findlay. Until a week ago my travels had carried me into forty-seven states. Now I write in St. Augustine, Florida, and I have made the forty-eighth. This, incidentally and hereabouts, is said to be the Oldest Town in the U. S. If you get into Santa Fe, you hear the same statement. Here you find a house said to have been built in 1568. In Santa Fe they show you one they aver was built in 1502 or thereabouts. The towns are far enough apart that they can claim a lot without getting into personal encounters. As for the travel- er, he can pay his money and take his choice. On my way I have gone over Macon, Georgia, a former great favorite of mine; and Jacksonville, Florida. I had grocer meetings in both. The contrast was striking. Jacksonville, with one of the fine natural harbors of the world, the be- ginning of the St. John’s River, which runs South into the state, navigable for boats of moderate size for some 450 miles, has the willies for fair. The chain store “menace” has everybody on the run. This “menace” affects whole- salers and retailers until they are about paralyzed. They have it so bad they hardly dare try to help themselves or see good anywhere even when it is pointed out to them. Yet to an outsider the long lane of competitive conditions shows a turning just ahead, for it seems plain that the chains have become so hard pressed for increased volume that they are competing heavily among themselves— and that is always a hopeful sign for individual retailers. Of course, the local newspaper, the Florida Times-Union, carries its week- ly section, “The Market Basket,” in which food merchants advertise heav- ily, on a bargain basis, for trade on the day when trade comes without adver- tising—Saturday. Of course, too, that is fine for the newspaper, although it is rank folly for the grocer. But in Jacksonville, I am glad to say, it is the chain organization exclusively which use that space and thus blow their money. But here are preferred examples of how price-competition tends but one way and has but one line of argument: that is downward and “sell for less.” And nobody, nowhere, ever built worthy trade on such a basis. Listen to the “arguments:” Says Piggly Wiggly: “Discounts for cash. I have often wondered why your prices are lower. Madam, that is your discount for cash and helping yourself. You always get a discount for cash at Piggly Wiggly. That is the premium or the saving you own, made possible through the service you per- form yourself.” Then follows a big list of “specials” beginning with Max- well House coffee at 44c. MICHIGAN TRADESMAN But along comes Whiddons, “Jack- sonville’s Leading Grocers.” “There is one near you,’ and Whiddons says he gives premiums, plus savings, thus: “We always help you cut your expens- es. It’s like finding money to buy here. ‘How do you do it and give premiums?’ we are often asked. Large cash sales enable us to buy at an advantage which we are glad to share with you. It is sheer waste to spend more than you need to for quality goods as we offer here. When you trade at any of our forty-seven stores your money stays in Jacksonville and you are patronizing a home industry and not a trust or combine. Save the coupons.” That’s a sort of nasty dig at outside capital, what- But we have others. Here comes Blitch’s with similar lists of specials and the final clincher: “Strictly a home concern.” The Market Basket in this paper is printed in two colors—black and red. Perhaps this is a concession to Blitch, for his are called Red Front stores. But the main thing which shows the turn in the lane is that these chains— home-owned or otherwise—are fight- ing hard among themselves. And that “keep-the-money-at-home” stuff will count for just nothing at all in face of two considerations: A lower price for equal quality if the bargain hunters find that, for bargain hunters are after price and price only; and the stronghold any wakeful retail- er always has on his trade when he knows his business and—articulately or inarticulately—offers many things be- sides price. Several of Jacksonville’s jobbers have combined into one house. I fig- ured that the fact that local grocers were to hold a special meeting for dis- cussion of merchandising facts and problems must interest such a house. So I called and told the salesmanager about it. He was so mildly interested —-seeing I had no order for him, I sup- pose—that I felt I had wasted my ef- fort. But I was wrong. There was one salesman from that house at the meeting. Another jobber I was told was work- ing hard in the interest of the individual grocer. That interested me. So I walked some ten blocks—not a hard- ship, please understand, because it was along the water front and shipping al- ways fascinates me—to tell him about our meeting. I met a man whose ex- pression reminded me of a dead mack- erel. He said he’d tell Mr. Blankson, but his expression remained cold and fishy. Nobody from that house was at the meeting. I often wonder whether jobbers simply cannot understand that a gift horse may be taken without a look into his mouth. But they are mighty sus- picious of anybody who tells them he is going to do work which will benefit their business and that he works free. Well, in the city of Jacksonville, after strenuous efforts by mail and per- sonal telephoning, there were brought out about twenty men, including two wholesalers and one jobber’s salesman. The grocers brought their wives, for- tunately, and that is always excellent, because grocer’s wives think. They (Continued on page 31) January 30, 1929 M.J. DARK & SONS : INCORPORATED GRAND RAPIDS, MICHIGAN —~_ Direct carload receivers of UNIFRUIT BANANAS SUNKIST - FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables MAKE YOUR CUSTOMERS HUNGRY Hungry customers eat more. So they buy more from your store. The way to make them hungry is to make them healthy—and the way to make them healthy is to sell them Fleischmann’s Yeast-for-Health. Get your Fleischmann man to put up a Fleischmann package display over your counter and a transparency on your window or door: FLEISCHMANN’S YEAST Service id init GENUINE GOLDEN FLAKE THE MOST POPULAR CANDY OF ITS KIND Now Ready to Ship. Order Early. 20 Lbs. to Case. Made only by PUTNAM FACTORY NATIONAL CANDY CO., INC. GRAND RAPIDS, MICH. Don’t Say Bread — Say HOLSUM January 30, 1929 MICHIGAN TRADESMAN 21 MEAT DEALER High prices -------------------- 14 Hides and Pelts. giveness of sin?” “Yes, sir,” replied ee Green. Noe. bo Sa en 10 > hov. “we -t cin” Michigan State Association of Retail ees 09 the boy, “we must sin. Meat Merchants. Wotal ee MO fe wet ll President—Frank Cornell. Grand Rapids i ; Cured. No 2 10 Vice-Pres.—E. P. Abbott, Flint. Certainly the reasons in the first Gajfskin, Green, No. 1 —-----22-7--- 17 Secretary—B. J. La Rose, Detroit. group, which totals 53 per cent. are Calfskin, Green, No. 2 -------------- 154% SHIP YOUR Treasurer—Pius Goedecke, Detroit. af rital that the deal Caliskin, Cared, No. } _______ 18 Nex ti a ia Greed CO that the dealer cannot per- Gaifskin, ‘Curde, No. 2 _____________- 16% Next meeting W e€ : be : Rapids, date not decided. suade the housewife to overlook them, age os ; oe ta DRESSED CALVES a ————__—_—__—______—— if he approaches her skillfully. In the Peilts ee aad Will Reduce the Number of Lost case of some of the other reasons, the ae = bp sae Customers. dealer may find on investigation that Tallow. ' LIVE POULTRY . . . ° rj > > “Tf every retailer who has been in the housewife was in error and may as ee . TO business for five years or more were be able to explain things to her satis- Be ee 05 oo i nue ee DETROIT BEEF COMPANY to regain one-half o e good custom faction. ie ahed. medium @40 ers he has lost because of some griev- oe hese oe a ees ee @30 SoS Paap od Se io ‘ TY ~ Lh, 3 ouse 1 etrolt. — e Io e Ss - ance, he probably would have to en- per cent. of the customers stopped ee = pers’ guide, shipping tags and auota- tions. large his store to take care of the ad- ditional volume. Furthermore, there is no reason why the dealer who is giving conscientious service and good value should not get back most of his lost customers by smoothing things over.” This is the opinion of a man who knows a great deal about retailing. Any retailer, whether he sells meats, groceries, hardware, drugs, or any other line, has lost dozens of cus- tomers for one reason or another. Customers often become dissatisfied for some petty reason and take their trade to a competitor. In many cases, the dealer has no idea why he lost the business, and doesn’t take the trouble to find out. It is most important for two reasons that an effort be made to find out ex- actly why the customer is grieved. In the first place, a good customer is hard to replace; in the second place, what customer may offend others and the dealer should know what went wrong so he can guard thing happening offends one against the same again. Often a few smooth words by a tactful person will appease the offend- ed customer. A personal call by the proprietor or some capable employe to the home of the lost customer is a most effective way to regain lost favor. Calls of this sort could be made dur- ing the quiet hours of the day or in the evening. The very fact that the idea is a rather unusual one should make it all the more effective. Most housewives will be flattered at the idea that their trade is valued so highly. The dealer or his representative in most cases can clear up the misunder- standing and bring the customer -back for good. Several surveys have been made of reasons why customers stop trading with retailers. In more than 50 per cent. of the cases it has been found that the reasons were so trivial that a tactful dealer should have no diffi- culty in persuading the customer to resume trading with him. showed the following figures: One survey Per cent. Indifference of salespeople ------ 9 Ignorance and misrepresentation Of OCOds 28 8 Haughtiness of salespeople ~----- 7 Over-insistence of salespeople ---- 6 Errors and delays in service ~---- 17 Attempted substitution of goods-. 6 Unwilling exchange of goods and tricky methods ~_-.-.-.----- 10 Slip-shod store methods -------- 13 Poor quality of merchandise --.- 10 trading because of high prices or in- ferior quality, such customers will be hard to get back. If the dealer has to charge more than the customer is willing to pay, or if his trade does not desire as high a quality as the lost customer requires, nothing much can be done about it. The percentage of customers lost because of poor salesmanship by em- ployes is strikingly large. Many pro- prietors are so busy themselves during the rush hours and are gone from the store so much during other hours of the day that they do not supervise their employes closely enough. It is true, of course, that many customers are hard to please, but in the great majority of cases there is absolutely no excuse for the employe offending the customer. Employes must learn to overlook rudeness or stubbornness on the part of customers for the good of the store. It will pay every pro- prietor who has a number of employes to check up periodically on their sales methods. Good employes are so easy to get that inefficient ones should be gotten rid of without delay. Anyone who does a fair amount of shopping runs across _ indifferent, haughty, and over-insistent salespeo- ple. They have their jobs only because someone in authority has failed to check up on them properly. ignorant, Unwillingness to exchange goods, tricky methods, and slip-shod_ store methods probably are matters of policy for which the proprietor is to blame. Ignorance of the customer probably is as frequent a factor as any other in the loss of customers. This factor is especially important in the retail meat business because many house- wives have little or no knowledge of retail meat cuts. Dealers who take time to give their customers informa- tion about the products they are sell- ing usually find that it pays them richly to do so, and that it helps to increase their list of permanent cus- tomers. Whether he knows what the trouble is or not, the dealer should investigate the circumstances every time a cus- If he waits for the customer to come into the store he will never get anywhere. The personal call, as stated previously, will impress the customer and enable the dealer to talk over the situation in a calm and friendly way. It is far too late to use this method on customers that were lost two or three years ago, but, if it is used in the future, it will reduce greatly the number of lost customers. Everett B. Wilson. tomer stops trading with him. A country clergyman was examining a class at the village school. “Now, Jones,” he said, “can you tell me what we must do before we can expect for- DETROIT BEEF COMPANY 1903 Adelaide St., Detroit, Mich. Adequate delivery. PHONE 94121 ASSOCIATED TRUCK LINES Announce complete organization for handling Merchant Freight. We go to 167 Cities and Towns in Michigan, and make deliveries to suit present day requirements. We furnish the greatest aid to successful merchandising, All lines are regulated by the Mich- igan Public Utilities Commission. ASSOCIATED TRUCK LINES 108 MARKBT AVE. GRAND RAPIDS, MICH. VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruit and Vegetables “Vinke Brand’”’ Onions, Potatoes, Sweet Potatoes, Oranges, Lemons, ‘‘Yellow Kid”? Bananas, Vegetables, etc. office furniture. 7 N. IONIA AVE. NEW AND USED STORE FIXTURES Show cases, wall cases, restaurant supplies, scales, cash registers, and Grand Rapids Store Fixture Co. N. FREEMAN, Mgr. Call 67143 or write Always Sell LILY WHITE FLOUR “The Flour the best cooks use.’ Also our high quality specialties Rowena Yes Ma'am Graham Rowena Golden G. Meal Rowena Pancake Flour Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. \LIPTONS TEA At the great tea expositions in Ceylon and India Lipton’s Tea Estates were awarded the First Prize and Gold Medal for the finest tea grown. Tea Merchant by appointment to Guaranteed ry wn Tea Planter Ceylon MICHIGAN TRADESMAN January 30, 1929 HARDWARE Michigan Retail Hardware Association. President—Herman Dignan, Owosse Vice-Pres.—Warren A. Slack, Bad Axe. Secretary—A. J. Scott, Marine City. Treasurer—Wiliam Moore, Detroit. Looking Ahead To the Month of February. The wide-awake hardware dealer is always looking ahead. ‘Toward the close of one month, he begins to plan for the next. Thoroughly understand- ing the value of preparedness, he then sits down and calculates how best to work for the advancement of his busi- ness. So by the end of January, the shrewd merchant will have his February activ- ities pretty well outlined in his mind, and perhaps on paper as well. From the trade standpoint, February is usually a dull month. In view of this fact, the hardware dealer is wise to give special attention to plans for stimulating business. Unless extra selling efforts are put forth, sales and profits are apt to be meager. An important point is to get the stock-taking completed, if this essential item of the New Year program has not already been dealt with. Probably a majority of hardware dealers schedule their stock-taking first and their mid- winter clearance sale second. But even those who aim to reduce stock before taking the inventory should be able to get rid of this difficult, tedious and im- portant job before February is through. Whichever program is adopted, stock-taking has a tendency to drag. It is a tedious and seemingly profit- less operation; moreover, it is a big job; and the dealer is apt to postpone tackling it as long as he can, or to let it drag after it is started. No hardware dealer can afford at the very latest to let his inventory con- tinue beyond the first or second week in February. After that, stock-taking would seriously interfere with regular business operations. For early February, the after-inven- tory sale has become a feature in many hardware stores. In some stores the inventory is rushed through and the sale held the latter part of January, continuing sometimes into February. Such sales help the hardware dealer to get rid of odds and ends of stock uncovered in the course of stock-tak- ing and that are otherwise likely to accumulate. Furthermore, a sale helps to stimulate business at a time when business is normally quiet. Fairly sharp price cuts are needed to clear out slow moving lines; but on regular stock the price concession as a rule need be merely nominal. The logical time to hold a big clear- ance sale is right after stock-taking. So, if you finished stock-taking toward the end of January, launch your special after-inventory sale now, if you intend to hold one. If you have not finished stock-taking, get it done right away; and hold your sale immediately afterward. After the middle of Feb- ruary, with the first hint of brighter days and warmer weather, business is sure to pick up; and a special sale will no longer be needed to stimulate buy- ing activity. In February considerable time and thought should be spent on prepara- tions for the spring trade. Your plans for spring should now be worked out as soon as possible. Also, see that your stock—on hand or ordered for early spring delivery—is adequate to meet all likely demands. When the spring rush is on, it may be difficult to get your re-orders filled promptly; so that it will pay to look ahead and order ahead—not too liber- ally, but intelligently. You can never tell with any certainty how some particular line will sell. But the dealer who has studied local de- mand and local needs, who knows his customers and what they want, can estimate the demand more accurately than the dealer who never troubles with these things, but accepts the trav- eling salesman’s say so. The closer you can estimate your requirements, the more satisfactory your turnover. It may be inadvisable to buy too liberally; but where the de- mand is practically certain, the goods should be stocked ahead of time. Some lines are apt to fall short be- fore the rush is over. Some “want list” method should be devised to pro- tect you against the unpleasant neces- sity of turning customers away with the assurance that the goods wanted are “just on order—likely be here in a day or two.” In most cases such cus- tomers don’t come back. Work out a want-list system that won’t wait until the goods are out of stock before re- ordering, but that will order when the stock is low. Some outside canvassing might very well be attempted in February. The hardware dealer, even with stock-taking and clearance sale on his hands, will usually find some free time this month; and in such cases it is worth while to get out of the store and in personal touch with customers and prospects. Take building prospects, for example. The coming year will, in most com- munities, see considerable building un- der way. Some Michigan communities will be especially active. Right now plans are being prepared for a lot of spring work. It will pay the hardware dealer to get out and get a line on this activity. By calling on architects, con- tractors and owners he should secure ultimately a lot of good orders for builders’ hardware. A tour of local factories should un- cover a fair demand for tools, belting, paint and similar lines. Considerable glass may be required. Possibly some roofing orders will develop, as a result of leaks that made themselves manifest in the winter months. The goods may not be ordered or the work done now, but now is the psychological moment to get a line on the trade. In every community there are a great many old houses where small or- ders for builders’ hardware might be picked up. Broken locks missing win- dow fasteners, door bells and similar items can often be sold for such houses. Occasionally a single sale will pave the way to thorough overhauling of the entire house from basement to attic. The fall, in preparation for winter, may seem the correct time to push these lines; but where outside doors come open on account of defective locks or cold air blows through loose windows, GUARANTEED PRODUCTS—Power Pumps That Pump. Water Systems That Furnish Water. Water “THE PUMP SUPREME~ Softeners. Septic Tanks. Cellar Drainers. MICHIGAN SALES CORPORATION, 4 Jefferson Avenue PHONE 649389 GRAND KAPIDS, MICHIGAN MR. MERCHANT Slow and No-Pay Customers are spending YOUR Money for Luxuries: You are Entitled to Prompt and Full Payment for your Goods: | Are You Making Use of the Collection Facilities offered by this Association and endorsed by Mr. Stowe of this paper? Merchants’ Creditors Association cf U. S. Suite 202 Ward Building. Battle Creek, Michigan For Your Protection we are BONDED to the People of the State of Michigan by the Fidelity and Casualty Company of New York City. THE BEST THREE AMSTERDAM BROOMS PRIZE White fwan Golddond AMSTERDAM BROOM COMPANY 41-55 Brookside Avenue, Amsterdam, N. Y. ODIN CIGAR COMPANY Common Stock The stock of this company earned $3.12 a share in 1927 and has been placed on a dividend basis equal to $1.40 a share annually to yield 7.35% on the present selling price. CIRCULAR ON REQUEST A. G. GHYSELS & CO. INVESTMENT SECURITIES Buh! Building, Detroit Peninsular Club Bidg., Grand Rapids Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle t BROWN &SEHLER COMPANY Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN —— a ies January 30, 1929 MICHIGAN TRADESMAN the owner as spring approaches is often in an exasperated mood which makes it easier for the wide-awake hardware dealer to do business. If time permits, the hardware dealer might take a few trips through the sur- rounding farm territory and canvass the farmers for cream separators, wire fencing, poultry netting, incubators, explosives and similar lines. Some- times implement paint can be sold, to brighten up the farm implements be- fore the spring work commences. In the slack winter months, it never pays to wait for trade to come to you. you have to go out after business. Most people in very cold weather will do little shopping except for absolutely Even with the motor car, fewer farmers come to town; and the townsfolk on zero days stick close to the fireside. The hardware dealer who follows their example by sticking close to his store is going to lose out. If business is to be done, he must get out after the business. The immediate sales resulting from essential things. outside canvassing at this time of year may seem small. But these sales do not represent the entire results of your work. Your outside canvassing will bring you into touch with a lot of new prospects, and these contacts will re- sult in sales later in the year, if the prospects are properly followed up. Carry a notebook with you, and note the names and addresses of paint, stove, washing machine and other prospects. For the coming spring trade, it may be possible to improve your store ar- Don’t wait until April, ot Do it now. rangements. even March, to do this. Look over your store, not with the friendly eye of an approving owner, but with the critical eye of a candid friend. Just suppose you were a com- plete stranger to town? How would these fixtures, how would this particu- lar arrangement of the stock, strike you? Is the exterior woodwork faded, peeled and unsightly? Does your dis- play window present that spick and span appearance so vitally necessary in showing hardware lines? Are your counters and silent salesmen arranged to the best advantage? Could some rearrangement be made that would more effectively appeal to the customer, and particularly the new customer? A bombardment of such questions is apt at times to shake your too-great self-satisfaction, and result in decided While if the critical eye discovers nothing amiss, there is satisfaction in the knowledge that you are making the best possible showing. — ements. Apart from this, change, even where it involves no great improvement, is sometimes worth while, merely as change. Steady customers get used to a certain interior arrangement, and cease to notice things. But the cus- tomers suddenly confronted with small wares where he expects to see paints, will stop and look and possibly ask questions that will result in purchases. Changes in your store arrangements should be made now. To wait until the early spring trade emphasizes the need for these changes is a mistake. Get the work done when it will interfere as little as possible with actual sales. Window dressing should receive particular attention this month. The normal tendency at such a time is to slacken effort, and make the displays perfunctory. “Oh, what’s the use?” in the dealer’s dismal philosophy. As a matter of fact, when business is slow, you should push hardest. And good window display is one element in push- ing trade. It brings more immediate and direct results than any other line of effort except personal salesmanship. So, in February, put on the very best displays you can devise. Inject into them something different, some- thing arresting. Your task is to over- come a marked buying inertia, to halt the hurrying passerby and make him stop, look, think and purchase. ‘It takes a good display to do that—in February. Take time this month to work out your plans for spring trade. Go over your prospect lists, eliminating such prospects as have been “sold” or have left the community. Add new prospects you meet on your winter canvass, or otherwise. Outline your spring adver- tising program. Toward the end cf the month, fire the opening gun of your spring paint campaign. Incidentally, get your salespeople together some time this month for a thorough discussion of the forthcom- ing season’s business, and get them filled with the idea of teamwork. Such conferences are eminently worth while. Victor Lauriston. —— Ten Things Clerks Should Not Do. 1. Never become familiar when speaking to customers. 2. Never allow clothing to appear untidy. 3. Never whisper or call across the store to other salespeople when cus- tomers are nearby. 4. Never wait on customers out of turn. Courteously ask one who pushes in ahead to wait until earlier customers have been served. 5. Never allow stock to remain out of order. 6. Never correct a customer’s pro- nunciation of anything. Whatever a customer calls it is right. 7. Never suggest substitute goods to customers with set tastes. 8. Never tell a customer her taste is poor or the things she wants are not the best. 9. Never powder, comb your hair, or manicure where customers can see you. 10. Never allow customers to wait while you are fixing stock or making records. —_—_++.____ Ypsilanti—The Crosley Manufactur- ing Co., 603 West Michigan avenue, manufacturers and dealers in window screens, doors, storm sash, etc., has merged the business into a stock com- pany under the style of the Crosby- Ross Window Equipment Corporation, with an authorized capital stock of $100,000 preferred and 20,000 shares at $1 per share, $32,000 being subscribed and paid in in property. ——_+-> Most of our failures can be traced to the superstition that other people are not quite as smart as we are. Special Reservation Service — “Wire Collect” In Detroit the Detroit-Leland Hotel Much larger rooms... . an inward spirit of hospitality . . . . unsurpassed standards of service .... a cuisine that transcends perfection, have within a year of its estab- lishment, gained for the new Detroit- Leland Hotel an enviable national and international reputation. 700 Large Rooms with bath— 85% are priced from $3.00 to $5.00 DETROIT-LELAND HOTEL Bagley at Cass (a few steps from the Michigan Theatre) WM. J. CHITTENDEN, Jr., Manager Direction Continental-Leland Corporation Goes farther BRecause of’ Double Flavor That clear amber color ea rich odor which says, “‘double Pet coffee come suddenly toa boil’”’.... these tempters never disap- point. Light House is the most successful point of an important dinner. NATIONAL GROCER CO. LIGHT- HOUSE GRAND RAPIDS PAPER BOXCo. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING & MOUNTING. G R AN D R APRtis S$ MikEcHELGA N 24 HOTEL DEPARTMENT News and Gossip About Michigan Hotels. Los Angeles, Jan. 25—Edgar Schill, well known in Detroit as having been connected with several of its leading hotels in various managerial capacities, has been appointed by General Man- ager Chittenden as assistant manager of the Detroit-Leland and will share responsibilities with Harry Cooper, who has been with the Chittenden management ever since it assumed control of the Detroit hostelry two years since. A wise executive, Mr. Chittenden has surrounded himself with a corps of assistants who have fitted into their various niches because, as Topsy expressed herself, they “ere born that way,” and the result- ant effect upon the public has been almost instantaneous—expressed by constantly increasing patronage. Thomas Walker, assistant manager of the Pantlind, and president of the Western Michigan charter of Greeters, advises me that there will be “big do- ings” in Grand Rapids next week, it being the occasion of a visit from C. L. Corpening, National President of the organization, accompanied by sev- eral prominent Chicago hotel execu- tives. The headquarters will be at Hotel Mertens. The management of Hotel Roosevelt, Pontiac, which has been in the hands of W. L. Van Zandt, formerly con- nected with Detroit club administra- tion, will be changed, Mr. Van Zandt having resigned to go to another field. The Roosevelt was built something like three years ago by Samuel Plot- kin, but passed into the hands of a trust company who are evidently look- ing for a magician who can transform liabilities into assets. It looks as though the free tourists camps in various sections of the coun- try are doomed. Communities which supplied them, finally discovered they were not attracting the right class of transients to their midst, but rather, to the contrary. were becoming ren- dezvous of an undesirable class known as motor hoboes, manv of them with criminal tendencies. While it is true that more people are spending their vacations en route and a very large percentage of them would never patronize regular hotels, on account of their inability to pay the regular rates, most of them do realize fully, the nec- essitvy for moderate priced camping facilities and are willing to pay for them. As a natural result the private individual who establishes a camp with reasonable conveniences, may ulti- mately establish a remunerative trade. In my various week-end trips out here I have discovered a lot of these insti- tutions. in a large degree attractive. and their promoters all seem to be well satished with results. They are much to be preferred to the ordinary “farm house” offerings which, at best are not supplied with sanitary equipment, or under hygienic regulations. Mrs. Lucv J. Rees, another member of the Michigan Hotel Association and proprietor of Gratiot Inn, Port Huron, is taking a trip to Honolulu, which I know from personal experience, she will enjoy. Her’s is a summer hotel and is a good one. She enjoys oper- ating it and her patrons enjoy it with her. There is a rather universal complaint among hotel operators to the effect that there is little or no profit in the feeding game, and yet we daily dis- cover outstanding evidences of success by operators of exclusive feeding es- tablishments. One of the largest here, a chain affair, which has been serving surprisingly good food at surprisingly low prices, recently changed hands at a sale price of ten millions. and vet the principals started here in a small MICHIGAN TRADESMAN way less than twenty years ago. There are restaurants and restaurants, but there is also a discriminating public, and the success of any such institution depends almost altogether on the lat- ter contingent. If they are treated with fairness both as to quality of food and charges made therefor, the pub- lic will discover it. Ernest W. Hermann, proprietor of Hotel Frontenac, Detroit, advises that he is on his way to California for a vacation trip. Mr. Hermann purchased the lease and equipment of Hotel Frontenac from Walter Leitzen, a couple of years ago, the latter retiring on account of defective vision, and Walter came out here to spend the winter a year ago. Together we look- ed over the hotel field here, but de- cided it was as much overdone as in Michigan. Last fall he went to Johns- Hopkins hospital, Baltimore, where he was successfully operated on for cataracts. Mrs. Leitzen writes me that he is doing nicely and I take pleasure in broadcasting the informa- tion amon his friends in the Michigan Hotel Association. New Years greeting cards, forward- ed and re-forwarded from my Michi- gan friends are in evidence to the ex- tent of a couple of hundred, many coupled with invitations to come back home and do some of my visiting. As I cannot personally communicate with all of my friends, I will give them a tip to the effect that all such invita- tions have been accepted and that next spring, the gasoline supply permitting, I will be back, temporarily at least. My reasons for not coming sooner will be discovered in the weather re- ports. A new, gigantic telescope is to be installed at Mt. Wilson, which, it is said “will bring the moon within ten miles of the earth.” This, in conjunc- tion with air service which is being improved rapidly, will open up an- other field for real estate operators. Possibly it will open another avenue for the smuggling of “moonshine.” Here’s one I heard at a luncheon club the other day :Bill and Fay were having an argument about money. 30th agreed that the easiest thing in the world was to spend it. It was on the question of how to spend or how to save that they differed. Finally Fay declared: “You talk about econ- omy and all that sort of thing and Tl bet you don’t even know what econ- omy really is?” “You bet your darned life I do! Economy is a way of spend- ing money without getting any fun out of it.” A great many people planning to come to California, usually talk about Catalina Island, which is, primarily the resort home of a chewing gum magnate, but has been thrown open as a sort of public park without any semblance of commerciality in its ad- ministration. It is well worth one’s while to pay it a visit. even if you feel you can only indulge in the daily round trip excursions which are available at a trifling cost. You can take your picnic basket with you, and you will find on your arrival that tables and seats are provided gratuitiously. The so-called “Magic Isle,” which is situated about twenty miles off of Los Angeles harbor, is a combination of residential activities. combined with much amusement, and the gum-chew- ing public, and not the occasional visi- tor, pays for it. Great feathery palms have been planted along the water front to en- hance the charms of Avalon Bay, and the beaches have been made easily ac- cessible and comfortable as well. There are all sorts of amusements, which to be sure. may be duplicated almost any- where at similar beaches, but be sure and not overlook the glass-bottomed boats, which give you a close-up view January 30, 1929 MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooms -% 400 Baths RATES $2.50 and up per day. Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND, Mar. Luxurious Comfort, Reasonable Rates, and Finest Mineral Bath Department in the country, are just a few of the reasons for the popularity of West Michigan’s finest hotel. We invite the patronage of business men and pleasure-seekers. Hotel Whitcomb and Mineral Baths St. Joseph, Michigan NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Buth. Huropean $1.50 and i Day. RESTAURANT A GRILL— cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mgr. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD. ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. “HOTEL OLDS LANSING 800 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. Grorce L. CROCKER, Manager. Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon «t= Michigan Columbia Hotel KALAMAZOO Good Place To Tie To “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. PARK-AMERICAN HOTEL KALAMAZ 190 A First Class Tourist and Commercial Hotel ERNEST McLEAN Also Tea Room, Golf Course and Riding Academy located on U.S. No. 12 West operated in connec- tion with Hotel. Manager Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. W. O. HOLDEN, Mgr. CHARLES RENNER HOTELS Four Flags Hotel, Niles, Michigan, in the picturesque St. Joseph Valley. Edgewater Club Hotel, St. Joseph, Michigan, open from May to October. Both of these hotels are maintained on the high standard established by Mr. Renner. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL _ BIG RAPIDS. MICH. Beginning Jan. 1st European Plan Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well ventl- lated. A good place to stop. Amer- ican plan. Rates reasonable. WILL F. JENKINS. Manager 4 f | ii h... eset Bi aaa as Bi SAAR A DE et NIA TL EEE TE OLA TLE ATI January 30, 1929 MICHIGAN TRADESMAN 25 of various forms of sea life and vege- tation. Catalina Island is one vast aviary. Hundreds of rare game birds are to be seen there. Here are rare speci- mens from strange lands now housed in ehibition cages, or flying about in huge wired arenas. There are dozens of cages for smaller varieties, and hundreds of breeding pens for pheas- ants, quail, wild duck and other game birds. Green parrots and cockatoos join in with great white peacocks on parade, together with cranes from the banks of the Nile. Every bird you ever heard of is to be found here, and the equipment for handling them ex- cites the admiration of all thinking individuals. But Catalina presents a varied cata- logue of about everything you want to know or ever heard of. In addition to possessing all the modern civilizing influences like golf, tennis, blind pigs, etc., you have here mountain trails, canyons, sun-washed bathing beaches, beautiful homes, casinos, a wonderful replica of a grand amphitheater, and a most magnificent hotel—the St. Catharines—and if you don’t want to stop at the hotel, you can find furnish- ed bungalows and tents, if you please. Nature supplies much of the attrac- tiveness of the Island, but Mr. Wrig- ley has supplemented nature’s efforts in a very sensible manner, by invest- ing large sums of money in accentuat- ing other attractiveness, without too much gaudiness. The gum man has got some island and he is not a bit selfish in allowing others to enjoy it with him. Avalon Bay is said to be about as spectacular as the Bay of Naples, and is certainly much more accessible. Try it on your phono- graph when you come out here. That guy with the adding machine who is constantly tabulating statistics, says that the residents of California saved on an average $9 more in 1928 than they did in the previous year. It might be that instead of investing in “Scotch” they are practicing it. Here is something which will inter- est some of your Michigan readers. Gen. W. H. Sears, for many years a resident of Pentwater, in connection with the Sears & Nichols Canning Co., but now living at Lawrence, Kansas, though still retaining an office in the Michigan city, writes me that Mr. and Mrs. A. B. Flagg, of Pentwater, are making a tour of the Southern states en route to the Golden State. Mr. Flagg was for many years engaged in the drug business there, but disposed of his interests and accepted a more lucrative position on the road. He has made his stake and proposes tn enjoy life, although still loyal to Oceana county. General Sears advises me that he is personally in the best of health and could easily do a before breakfast stunt of dismembering cord-wood, were it not for the fact that there 1s none such because th-~- are using oil for fuel in that enlightened state. Good enough for him. Those familiar with the most of the 35,000 miles of roads in the thirteen Southern counties of California are unanimous in the opinion that six months of each year are well spent covering the highways of this favored section. Perhaps nowhere in the whole world are so many scenic at- tractions available to the autoist. Roughly estimated Southern Califor- nia contains about half the highways of the entire State. Approximately 2.500 miles of these roads belong to the State and are designated and main- tained as state highways. Nearly 3,300 miles are designated as county roads. Many of them are paved and are of the very highest type of construction, but all of them are available for com- fortable traveling. It is for this rea- son that Southern California has a larger number of automobiles per capita of any nation in the world. There are approximately two motor cars for every family, and every one of them will be found with a 1929 license. When it comes to taxes, and the collection of them California takes the ribbon. Frank S. Verbeck. Items From the Cloverland of Michi- gan. Sault Ste. Marie, Jan. 29—-We don’t feel a bit jealous about all of the other places which have had severe snow storms during the past two weeks, as it makes us feel that the Soo is not the only place on the map which has any monopoly on the weather. We pity the salesmen who are still using autos and got caught in the last storm. One of our boys got hung up a few miles West of Strongs and had to sleep in his car until the plow got through to him the next morning, taking him through to Strongs, where he took the train for the Soo. Both feet were frozen and he was about all in with the cold. We heard later there were scores of others stuck along the high- way for the night. One of the vic- tims remarked that he could not un- derstand why they ever took this coun- try away from the Indians, but we still have a few optimists left who sav, “Tt won’t be long now until we will again sing, ‘In the good old summer time.’ ” R. W. Cowan, of the firm of Cowan & Hunt, left Sunday with his family via auto for Florida, where they ex- pect to spend the remainder of the winter They were ready to start last week, but did not venture until Sun- day. Here’s hoping they get through. Several other cars left about ten days ago, but no word has been received as yet as to how they progressed. Michael Lane, aged 62, former owner of one of the city’s first bake shops, was found dead in his bed at the Franklin Hotel Saturday morning. Mr. Lane had been clerking at the hotel of late. Death was caused by apoplexy. Mr. Lane was well-known here, having come to the Soo forty-six years ago from Eganville, Ontario. He is sur- vived by three daughters and one son. He also leaves a brother, John Lane, of Douglas, Ontario, and a sister in the Canadian Soo. Herman Roe, the well-known man- ager of the meat market at the central store for the Soo Co-Op. Association, was on the sick list last week, but is back on the job again. Walter A. Meterna, a graduate of the Soo high school in 1925, left after graduating for Stillwater, Minn., where he was employed in the city’s largest studio for one year and a half, after which he opened a studio of his own. This he continued for a year. He then went to Chicago, where he spent six months at the Illinois College of Photography, one of the best profes- sional schools in the country. After looking around the country he decided to return to the Soo and has taken over the former Lockwood studio, which will be refurnished and opened about March 1. The new studio will be known as the Meterna photo studio. Mr. Mertena has done some exceptionally fine work in photography which has been on exhibition at vari- ous places, and will start with the brightest prospects for his future suc- cess. As long as she can fascinate the men, no woman really worries about her age. Dissolution of the partnership of Carl Rockman and Wilfred H. Byers was announced last week. Mr. Byers will continue business under the name of the Byers Motor Co., at 110 Ridge street, retaining the agencies for Dodge and Chandler automobiles and Graham trucks. Mr. Rockman will continue as manager of the Consumers Coal Co. Still another of our leading clothing stores has closed business, after sell- ing the stock to the same parties who bought the Leader stock. This latest move came as a surprise when it was announced that W. J. Miller, the well- known clothier, had sold his stock and was to discontinue business. He has rented the store to Vaher & Somes, who will occupy t'> South side. They will move their stock of electrical sup- plies from their present location. Miss Nora Burk, who for many years had charge of the garment department at the Leader, will rent the North side of the building. She will be associated with D. K. Moses and open a garment and millinery shop. Mr. Miller has announced no plans for the future, but we hope that he will continue as a resident here, where he is so well and favorably known. He has been active in business affairs and has been chairman of the merchants committee of the Chamber of Com- merce and a booster for his home town and will be greatly missed among the merchants. Necessity most timid. William G. Tapert. Gabby Gleanings From Grand Rapids. Grand Rapids, Jan. 29—W. A. Gille- land (Worden Grocer Co.) went to McKeesport, Pa., last week to attend the annual meeting of the wholesale grocery house he was connected with before he came to his present position. Besteman & DeMeester, wholesale produce and fruit dealers at 316 Ells- worth avenue, have discontinued busi- ness. The contract for building the Schust Co.’s Grand Rapids branch and ware- house was awarded to the Owen-Ames- Kimball Co. The work has already been started and is progressing very rapidly The Schust Co. expects to occupy its new quarters by March 1. Dan Gerber (Fremont Canning Co.) leaves soon for the Pacific coast, where he will spend a couple of months pre- senting the merits of the new strained baby foods produced by his company to the attention of the jobbing trade. He will be accompanied by his wife. supplies courage to the HOTEL BROWNING 150 Fireproof Rooms GRAND RAPIDS, Cor. Sheldon & Oakes Facing Union Depot: Three Blocks Away CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION “A MAN IS KNOWN BY THE COMPANY HE KEEPS" That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality’ GRAND RAPIDS, MICH. Rooms $2.25 and up Cafeteria -i- Sandwich Shop question. stockholders’ claims. if desired, in selecting securities for investment. The Standard of Safe Investments For permanency of income and safety of principal, in- vestment bonds have proven their dependability beyond Bonds represent a debt which must be paid ahead of all If the business is at all sound and worthy, its bonds are never jeopardized. For this reason the experienced investor turns to bonds for building his investment structure. properly selected and given reasonable supervision, their owner need never worry about his capital or his income. Even in buying good investment bonds, however, we recommend that the investor diversify his securities so as to distribute any element of risk as widely as possible. This can be done by selecting each bond to fit into a definite place in the investment structure. We will be glad to furnish a diversified list of bonds, and to assist, Where bonds are HOWE SNOW & CO. Incorporated NEW YORK CHICAGO SAN FRANCISCO PHILADELPHIA WILKES GRAND RAPIDS DETROIT ROCHESTER BOSTON BARRE ——— 26 MICHIGAN TRADESMAN January 30, 1929 DRUGS Michigan Board of Pharmacy. President—J. C. Dykema, Grand Rapids. Vice-Pres.—J. Edward Richardson, D:- troit. Director—Garfield M. dusky. Next Examination Session—Grand Rap- ids, third Tuesday in November. Benedict, San- Michigan State Pharmaceutical Association. President—J. M. Ciechanowski, Detroit. Vice-President—Chas. S. Koon, Mus- kegon. Secretary—R. A. Turrell, Croswell. Treasurer—L. V. Middleton, Grand Rapids. We Have No Quarrel With Price- Cutting. While I was manager of the drug Hotel, Hot Springs, Va.. a woman came in one store in the Homestead day and announced in dramatic tones that her doctor had ordered her to take a dose of castor-oil, but she couldn't, she just couldn't, It was too awful. She would simply die taking the vile stuff. For three solid hours, believe me, she told me all about castor-oil; the number of times it had been adminis- tered to her and hers; its effect on all concerned and on and on and on. [ still flatter myself that I did not lose patience and that, in the end, I persuaded her that the doctor knew what he was about. She went to her rocm and at the appointed time I sent up a bell-hop with the dose. A few minutes later the telephone rang. It was my lady. “I can’t possibly take this stuff myself, Mr. Middleton,” she wailed. “Can’t you come up and give it to me?” I told her I couldn't get away until 10 o'clock, but that I would come then. She waited and after more pow-wow, the dose went down. I don’t know how many merchants would spend that much time over a fussy woman and ten cents worth of cathartic. But at the time I was mak- ing plans for opening a drug shop of my own and I was studying ways and means of making such a store succeed That was ten vears ago, when the cut-price without having to go cut-price. menace was nowhere near the evil to the independent merchant it is now, but even so it was bad enough and there seemed no reason why it should not get { believed that solicitude, car- ried even to such an extreme, was one That woman, for instance, had never been in worse. of the avenues of independence, the store before. After that she came regularly and bought much. For nine years now I have been at the helm of my own ship. From a business of nothing at all, the business has grown to one which not only em- braces the hotel in which the shop is located, but the vicinity and a good portion of the district outside. My pol- icy has been to cater to the particular wealthy on the assumption that the less particular or the less well-to-do would come to me if the former did. This policy dcesn’t mean entirely one of listening to uninteresting women expostulate about castor-oil, nor of get- ting up a half-dozen times a night in order to satisfy whims. No service is too great even if oftentimes it is an out-and-out imposition, as far as that goes. But this policy has many facets besides. One of them is to have prices right— not cut, but right. There is a wide- spread idea that any business not cut- price is high-priced one. Where there is smoke, there is fire: that is to say, no doubt there is sufficient over-charg- ing done to justify the opinion. But I believe any policy but one of fair prices to be a great mistake, especially among the rich. Wealthy people are more re- sentful of unreasonable prices than the poor, which, perhaps, is one of the reasons why they are rich. If you want to find out whether or not they are fussy, just try over-charging them. They will tell you what they think of you and go away, never to return. 3ut with prices right the rich not only buy and buy, but those of more mod- erate means come to buy, too. I had been here only three months, working all the time to get the good will that comes with fair prices, when one evening a call came from a woman living in the less exclusive suburb. She had a prescription for her baby, she said, and could I come and get it? At that time I had no delivery boys, nor even a car of my own, so I walked over there and back, filled the prescrip- tion and again walked to deliver it. I charged what I thought was right and no more. When the woman heard the price she said, “When my _ husband came home to-night he said he was too tired to go back to town to the drug- gist we usually patronize to get that prescription filled. He said, ‘Give it to the Broadmoor. He'll soak us, but we can stand it this time.’ But this is even less than we have been paying.” The next day she called up and gave me a nice order. She has been my customer since and has sent many friends. Another feature of my policy is that I never have had a soda fountain. I have been asked dozens of times, “Why don’t you have a soda fountain?” and my answer is always the same, People have more confidence in a druggist who devotes his time and store to drugs and other products pertaining to such a store. I do not think that it pleases the fastidious customer and he is the one that I want to miss the odor and the noise of it. Nor do I believe that it is economic. I do not rightly know because I have never had one. But I do know that I either would have to have extra help, or would have to devote a good share of my attention to “soda-jerking.” That would oftentimes mean that I would be handing out a 15-cent drink while a $5 customer walked out, too annoyed to wait. I do not handle magaziznes and to- bacco, partly because every hotel has a cigar and newsstand, but chiefly be- cause I do not think that they are economic, either. They mean another increase in overhead and a similar story of sending away people who mean to buy something that brings good profit while I am helping a man to choose three cigars or for a woman to finally decide, “I guess I don’t want a maga- zine after all.” As it is, my assistant and I can take care of the business, and instead of having a pay-roll of a half a dozen or more, I get along efficiently with a pay-roll of one. Moreover, the shop is quiet and pleasant and restful. It induces a customer to look around, stay and buy. In order to get customers in, when they otherwise might not come, I have substituted for banana-splits, cigars and magazines, a recording barograph and thermograph, People are always inter- ested in the weather. They will come in every day as regularly as they eat their breakfasts to see what those ma- chines have to say. These instruments take up a very small space near the door; they are handsome, they are quiet. They cost me considerable as an initial investment, but the upkeep is next to nothing and they are earning for me all the time. Keeping in mind the well-pocketed clientele, I have my small place stocked with the very best of all that goes with a drug store. That is to say, I keep those goods which bring the best profit. It pleases the particular and I have no trouble with turnover for the weal- thy and those of moderate mieans alike. That does not mean that I have a large stock. But I carry such high quality goods that although I may not have what the customer asks, what I offer as a substitute meets with little or no resistance. I never say, “Some- thing just as good,” of course. That Instead I usually pretend I haven’t heard the name of the brand asked for, if I haven't it in stock. creates resistance. Just the other day, for example, a woman asked for a certain kind of compact. I don’t carry it. What I said to her was, “We have something very new in compacts.” She never thought of her brand again, but became instantly absorbed in something new, bought it, as well as several related articles which I was then justified in showing her. I never urge a customer to buy; that is, I never try to “sell” them. I can’t believe that: people like to be sold. Rather, they want someone to help them buy. They start out from their homes for the express purpose of buy- ing some particular article. If a sales- man tries to push a sale he simply irri- tates his customer and makes him sus- If, on the other hand, he as- sumes his rightful role of one who is picious. helping another to choose something which best suits that person’s purposes, he is engendering confidence, making friends and sending away a satisfied customer. A man likes to be told—not sold. He likes to know all the whys and where- fores. It is because people like to be told that I have never fenced them out of the prescription department. It is open to all who might care to look in and watch me put up their prescrip- tions. They are free to ask me any questions they like. I find that they do not abuse this privilege. They stand conveniently away, do not talk un- necessarily and do not confuse me. They understand that it is important that their medicine be put up correctly and take pains not to be bothersome. It is because people like to be told that I have made a hobby of kodaking. One of the most lucrative branches of poe, ietecelar GRAND-RAPIDS ~ MICHIGAN GRAND RAPIDS SHOWCASE CO. » of Lt hE Careers rrr EERE GRAND RAPIDS STORE EQUIPMENT GORPORATION ULL Leh be EEE Har errry ery nvr TTTEVITYTTNTY TOTEDI OE UUUD NEU DRUG STORE PLANNING Recommendations to fit individual conditions. DRUG STORE FIXTURES Planned to make every foot of store into sales space. i oeere, s =e ° e ed Fn Spi NO ARE AB OC &. a ene ® rE AEN A pee January 30, 1929 MICHIGAN TRADESMAN 27 the business is in kodaks and it is be littl W ES 3S is é - e trouble to keep new money on cause I make a specialty of setting hand, but even if it were a great deat of HOL ALE DRUG PRICE CURRENT kodaks, explaining about the pro oh min aks, exple Z per trouble 7 / a i i i Fe Oe femtie the box alaces : ) vile do : A customer sel- Prices quoted are nominal, based on market the day of issue. S; g; : aces dom fails to remark on it. Moreover Acids Cotton S : | I BY Seed --.. 1 35@1 50 Belladonna —----- @1 44 to - the S o_o he pictures I never give silver dollars in change— Hevie aoe )-- 10 @ 20 Givers ~--2----- 7 aed 25 hepa -------- @2 28 are not good, which make the best en- i : ey : : ao - © y Lot noe ae oo 1 8 ake the best en in the West, you know, silver money Carbolic -------- 38 $ rv Eucalyptus ---- 1 25@1 50 oe @2 16 argements, etc. It takes only a few is largely used—unless it is expressly hoc mea Se 6 es lO minutes to do this and the returns are as oo T o [oe | Miurlatic 3%@ 8 Juniper Berries. 4 50@4 75 Capsicum ------- @2 28 Il that 1d isl s are asked for. Westerners often prefer it, aus ~-------- 9 @ ci a Palas ~. Welt Catecha -.. @1 44 a iat one could wish. Pa cherners Obice : “ cota Sa eng yee 15 re ore 1 eS = : but Easterners object to it seriously. Sulphuric ------ ca " Eard, No. £ - 2} Ol 10 Cobia ae i 30 There are several other facts to this Above all, I never permit myself or Tartaric -—------ a @ 66 een Pion Cee CC nnnn------ @2'76 business of finding a way around the my assistant to say to a customer oo. mote ™ 0006 23 aaa Hues 1 35 : in ae i 2 Soliotd we © : y . Sega ameter ara ee a o Wlan -~----~-- 35 cut-price maaldy that have been direct- “Is that all?” It has a subtle effect and — Linseed, raw, bbl. @ %6 Gualac ~—-.---.-- @2 28 oe a ve cae : : : a Water, 26 deg._. 07 @ 18 Linseed, boiled, bbl. @ 89 Guaiac, Ammon. @2 04 y responsible tor the success of my a bad one. It makes the customer nee 18 deg.-- . @ 15 ee bid. less 96@1 09 dane : @1 25 store. One is to remember a custom- La . ae : ater, 14 deg.-.5%@ 13 Linseed, raw. less 93@1 06 [odine, Colorless. @1 50 erage ' feel, if he does not actually think it, Carbonate -_-_- 20 @ 2% phic ann os. @ 3% tron Ch —....... @l 56 er’s face and name. That is not always that you are belittling his purchase Chloride (Gran) 02 @ 3 oe a Tee fie be >asSy > especially w B i ceaec d ne, a ive, pure ---- 4 00@5 00) Myrrh oe 2 52 easy to do especially when the season Instead we always say, “Is there some- Giadicioes Olive. Malaga, , -, Nux Vomica --- i 30 is at its height and the hotel as well thing else?” Copaiba 1 00@1 25 ie! ee ee . . . ° o ie s i ne EER meme li . as the whole district is swarming with I want to emphasize that the keep- hd pessoa -- 2 “o- 00 inated 2 85@3 25 one Header’ @s 40 people. But it can be done with less ing of a store designed to attract the Peru natal a 00@3 25 pica awect 15 6G" = ee ae : a : § : : : man es riganum, pure_ @2 5 wie than ay nage think. Since I best-paying clientele in no way keeps ee 7oe7 oe: com’! 1 00@1 20 Paints ave trained myse can remember > . , +s less fr oe ee out others whose money flows less free- Barks Peppermint ---- 5 50u5 70 Lead, red dry -- 13 3 custo f re 7 ; r y %@13% a customer from year to year—even ly. We have customers in all circum- Cassia (ordinary)- 25@ 30 Rose, pure 13 50@14 00 Lead, white dry 134@13% several years. Last season a man came stances continually in this shop We ee ee “— © ee — Go ber ob Mogae : ‘ s ally S § . : w. 3 e chre, yellow : @ into the Broadmoor who had been a have no quarrel with the cut-price Soap Cut es ee 10 50@10 75 Ochre, ‘yellow less 3@ 7" customer of mine ten years before in pusinesses and we believe it is because ue Rene — ¢ pales as a ’ ao o Red voces fee “46 3 at ‘ sses ¢ : ‘ aus 2 75G@ Libsbet : Hot Springs. He came in here for our price policy is right and because Sscvioa Spearmint ------ 7 00@7 25 a aes aoe 5@ 8 something and when I called him by the service, the goods and the atmos- cueh ee @1 00 one oo ; 00a = Vhiting Le ste 5% O10" name and told him where I had las ee rie i i sh --------- 2 @ 2 Tar USP _ 65@ 75 - H. P. Prep.-. 2 55@2 70 : a ' ‘ ere ad ist phere are right. D. N. Middleton. Juniper ---------- 10@ 20 Turpentine, bbl._— - 6644 Rogers Prep. -. 2 55@2 70 met him, his face lighted up as it does ee Prickly Ash ----..- @ 75 ‘Turpentine, less__ 73@ 37 when one suddenly stumbles on an old A Literal-Minded Stenographer hale 6 00@6 25 Miscellan ns L : a6 eous friend. He came in every day after A new clerk, dictating a few davs Ricnrica Rutracts 60@ 65 Wintergreen, sweet g pe lid ; ; é 2 } sicorice --~------- ef ee... 3 00@3 25 es s7@ 75 ee | ago, was in doubt as to the use of a Licorice, powd. -- 60@ 1° wintergreen, art 75@1 00 pie powd and — ren, several years ago a woman certain phrase. so he sai ; Worm Seed ---. 4 50@4 75 gro - : ain phrase, so he said to the sten- : oaan nee 09 é asked me to make up a special formula ographer: Arnica eg 5@1 85 Wormwood -- 20 00@20 25) Bismuth, Subni- = * : : : Rr¢ eG eee ean ce Ne MCs clase cl eee: come ato ceeer ot tré > oF ao 9 of cold cream for her. I did so and it “Dio you retire a loan?” and the ae Ged.) @ 50 Pee Mak ae — : : : ‘ ee yuan ile » 6 i rea Es gave me the idea of making up a wistful eyed one replied rather sleep- oo 6 a naeaeene powdered ____ 05@ 13 formula of my own for customers who _ jy: Gums ean an ea Ge Fs : oe: = ked f ‘ hi “neg : Acacia, 1s ro. 0 le 2 72@2 82 asked for a brand which I did not car- “No, I sleep with mamma.” ae ee we © Foo. bo@ 85 Capsicum, pow'd Ga t NO, 1S 2 a. ccacia, 2nd --.. 45@ romide = ----~-~- 54@ 71 ‘armine — fae aa ry. Because I take the trouble to ex- eo. : Acacia, Sorts -_- 200 28 Chlorate, gran d_ 230 30 ‘s Powder oe tieaitac ’ 65@ 80 Elecampane, pwd. 2Zaw 30 Dover s Powder 4 00@4 50 ae 7B@ 90 Gentian, powd, 20@ 30 sala rae Nos. 10@ 15 Tiussesnth pow yy, Ginger, African, sumery, Powdered 15 Frageeanii, sow, 94 12 “howderea =n. gg ge fon salts Beg ‘ : aoa a eee tinger, Jamaica. 60@ 65 “psom Salts, less 3%@_ 10 THERMOMETERS — HYDROMETERS oo @ 30 Ginger, “Jamaica, > Ergot, powdered -"@4 00 A powdered -.._.. 45@ 60 Flake. White — 15@ 20 CHARGOM Insecticides Goldenseal, pow. 7 5A 00 Formaldehyde, Ib. 1314@35 ETERS FREEZOMETERS Ipecac, powd. _. 4 50@5 00 elatitie -------- 8u@ 90 iAvaonic 2 0s@ 20 Licorice -_____- gow 40 Glassware, less 55% Blue Vitriol, bbl. @ 08 Licorice, powd._- 20@ 30 eo full case 60%. ih tei cote tas al Blue Vitnol less opkatt Orr donierui: 0 4) Glauber Salty bl, gany ea. ix ry s . powdered_. 35@ 40 G nkes Salta 1 Hellebore, White Rhubarb, powd -- @1 00 Glue, Brown bin 200 30 30 THERMOMETERS powdered _.-_. 18@ 30 Rosinwood, powd. @ 60 Glue, Brown Grd 16@ 22 i Insect Powder_. 47%@ 60 Sarsaparilla, Hond. Glue, White 27%@ 35 for Weather, Bath, Dairy, Lp Se . 13%@30 ground -------- @110 Glue, white gra. 2s@ 35 ime and Sulphur Sarsaparilla, Mexic. 60 «Glycerine _____ 2 Incubator, Oven, Brooder, ie “a@ 3 Seuflls 350 > eee 730 95 Dairy, Domestic Science, Paris Green ..-. 24@ 42 Squilla, powdered 70@ 80 dine ---------- 6 45@7 00 | Likes as “ae ene powd... 20@ 25 Iodoform -_._.__ 8 00@8 30 : alerian, powd._- @100 «ead Acetate 2 Ae Leaves dace —- SS ----------- @ 1 50 Coe 1 05 face, powdered. = @1 60 HYDROMETERS Buchu, powdered @1 10 Seeds Menthol ------ 8 50@9 50 Sage, Bulk ------ 25@ 30 Morphine -.-- 12 83@13 98 for Glue, Battery, Gaso- a @ 6 i. janes 350 40 Nur Vamiee. G08 = ; : sian age, powdered,.-_ @ 35 nise, wdere Nux Vomica, pow. 15 2 “bh a Liquids, Heavy Senna, Alex, _._. 50@ 175 a ig ao 17 oe black, pow a0 70 iqui i Senna, Tinn. pow. 30@ 35 nary 16 Pepper, White, pw. 75 Cor 2 tgp: since at fiva Weal 20@ 26 oo. Po. 30. pi 30 a Burgudry-— 20Q 3 : inera : lardamon —_..._ 2 50@3 00 WaSssiq9. Li ’ ; ’ Coriander pow. .40 30@ 25 Quinine, 5 oz. can a 0 ime, Sulphur, Silver So- Oils Din ____________ 5@ 20 Rochelle Salts * 28@ 40 lution, Alcohol, Proof and Almonds, Bitter UD eT one +a a ; . 5 OU 7@ Sa (eter 1 Trallies, Vinegar, Etc. a tee 50@7 75 Flax, ground _. 7@ 15 Seidlitz Mixture 300 40 : ee) er, 3 00@3 25 ee pwd. “eS 7 Soap, green _.. 15@ 30 : ----—— mp @ Soap mott s omplete line of Battery aaa. Sweet, Lobelia, powd. __ _@1 60 Soap. white “Castile . Testers, and Gasoline rue ---------- 150@1 80 Mustard, yellow 17@ 25 case 2 : Almonds, Sweet, Mustard, black 20@ 25 i Testers, and Alcohol Ra- — __-. 1 00@1 25 Poppy _ Te ou gars white Cone : a Amber, crude -. 1 25@1 50 Mince Co 5 er USE os 1 60 diator Solution Testers. Amber, rectified 1 50@1 75 proba aaa ae oe 3@ 10 : : Aviee. 25@1 50 Sunflower _.__. 12@ jg Soda Bicarbonate 3%@ 10 Also complete line of Urinometers. Bergamont ---- 9 00@9 25 Worm, American 30@_ 40 ates Cuonein ee Cajeout —____- S0GtM Worn Lecant. core 2 Gumke 6St Gassin 4 00@4 25 Sulphur, roll ____ 3%@ 10 HAZELTINE & PERKINS DRUG CO. | 28/8725) 82 Tamaride in AO ° aot game IE Fivaturss Tas metic. Me : . Y ae EMNetiICcC .. Grand Rapids Michigan Manistee oe Sie co _ os oe @1 80 Turpentine, Ven. 50@ 75 Goa Lieve ______ 200@2 45 Arnica __-_------ oi 0 Bagccthin a wee oe ne as 4 aa Vanilla Ex. pure 2 25@2 50 Croton --------- cafoetida --..-- @2 28 Zinc Sulphate _ 06@ 11 and are intended to be correct at time of going to press. MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues. ee ee eee oat pci ————— ADVANCED DECLINED Pork Scotch Peas Stuffed Olives AMMONIA ixrumbles, No. 424 _.. 2 70 Cod Fish Cake, 10 oz. 1 35 ya) co ea) ne ~_ eo & Bran Flakes, No. 624 2 25 Cove Oysters, 5 oz. _ 175 corm 12.32 cae 35 Bran Flakes, No. 602 1 50 Lobster, No. 4, Star 2 90 Bo Peep, 24, sm. case 2 70 itice ixrispies, Soe: 2 49 Shrimp, 1, wet... 38S Bo Peep. 12. Ige. case 2 25 tice Krispies, 1 oz. .. 150 Sard’s, % Oil, Key _. 6 10 haffe Hag, 12 1-ib. Sard’s, 4 Oil, Key __ 5 75 cans 7 30 Sardines. 4 Oil, k'less 5 25 All Gran. (6 of. _._.. 2 2 Sainion, Red Alaska 3 00 All Bran, 10 oz. _-__..._ 2 «8 Salmon, Med: Alaska 2 on All Bran. % oz. _... 2.00 Salmon, Pink Alaska 2 2 Post Brands. Sardines, Im. %, ea. 10@28 Grape-Nuts, 24s ..___-_ 3 80 Sardines, Im., %, ea. 25 Grape-Nuts, 100s ___. 2 75 Sardines, Cal. _. 1 35@2 25 Instant Postum, No. 8 5 40 Tuna, %, Curtis , doz. 4 00 Instant Postum, No. 10 4 50 Tuna, \s, Curtis, doz. 3 30 Postum Cereal, No. 0 225 Tuna, % Blue Fin __ 2 25 Post Toasties. 36s _. 2 85 Tuna, 1s. Curtis, doz. 7 00 Post Toasties, 24s 2 85 Posts Bran, 2is .... 2 Pills Bran, i28 1 90 CANNED MEAT Roman Meal, 12-2 lb.. 3 35 Lacon, Med. Beechnut 2 70 Cream Wheat, 18 --.. 3 90 bacon. Lee. Beechnut 4 50 Cream Barley, 18 ---. 340 Beet, No. 1, Corned __ 4 10 APPLE BUTTER Ralston Food, 18 __-. 4 00 Beef, No. 1, Roast ___. 3 10 Quaker, 24-12 oz., doz. 22° Maple Flakes, 24 -.-_ 250 Beet, No. 24%, Qua. sli. i 60 Quaker, 12-38 oz., doz. 3 23 Rainbow Corn Fla., 36 250 Beef, 3% oz. Qua. sli. 2 25 silver Flake Oats, 18s 140 Beef, No. 1, B nut, sli. 4 00 AXLE GREASE Silver Flake Oats, 12s 2 25 Beetsteak & Unions, s 3 70 Biko 435 90 Ib. Jute Bulk Oats, |) = Cnili Con Ca. 1s _. 1 85 ca 4b 6 00 mae ~- 285 Deviled Ham, %s __. 2 20 10 1 ails. per don. § 5y Paiston New Oata, 24 270 Deviled Ham, %s --- 3 60 yp ip PauS, Per Coe 2 oY Ralston New Gata, 12 2 70 Hamburg Steak & 1o ib. pails, per doz. 1195 Shred. Wheat Bis., 36s 3 85 Unions, No. i 3 16 2d lb. pails, per doz. 19 15 Shred. Wheat Bis., mm? 55 Potted Beef, 4 oz. ___ 1 10 ‘Priscuit, 24s ~-------_- 79 Potted Meat, 4 Libby 50 BAKING POWDERS Wheatena, 18s ____.-_ 3 70 Potted Meat, he Lappy 92% Arctic, 7 oz. tumbler 1 35 BROOMS Potted Meat, % Qua. Queen Flake, 16 0z.,dz2 25 jeywen doz. __-.------ 5 26 Potted Ham, Gen. %& 1 86 Royal, 10c, doz, ______ 95 Standard Parlor, 23 lb. 8 25 Vienna sSaus., No. % 1 46 toyal, 6 oz., doz. __-_ 270 waney Parlor, 23 lb... 9 25 Vienna Sausage, Qua. 95 Royal. 12 0z., doz. _. 5 20 gy Fancy Parlor 25 1b.9 75 Veal Loaf, Medium -_ 2 26 ovat, 2 ih -31 20 By. Fey. Parlor 26 Ib. a8 00 Seki Heke Calumet, 4 of, Gor. 8) Tey 16 . ra . Calumet, 8 oz., doz. 1 95 Whisk. Nae 376 Campbells —---__-.____ 15 Calumet, 16 oz., doz. 3 35 Quaker 18 oz 2. 4 38 Calumet. 5 Ib.. doz. 12 75 BRUSHES Fremont, No. 2 _._-_- 1.25 Calumet, 10 tb.. doz. 19 00 Scrub pater: ND. 1 oo 1 10 Rumford, 10c, per doz. 95 Solid Back, 8 in. -... ) 60 Snider, No. 2 ee Rumford. 8 oz., doz. 185 solid Back, 1 in. --.. 1} 76 Van Camp, small _.._ 90 Rumford, 12 oz.. doz. 2 40 Pointed Ends -___.... { 25 Van Camp, med. -_._ 1 15 Rumford, 5 lb.. doz. 12 50 Stove K. C. Brand shakes ----+----------- 72> CANNED VEGETABLES. Percase No. 50 -......-.-.-.--- lOc size. 4 Acz. ......... 3 70 Feerless —...._....._- 2 60 N Asparagus. 3 76 i5c size, 4 doz. ___._ 5 5A Shoe — a “_— _ 22 20c size, 4 doz. —..__. 7 20 No. 4-0 2 25 Oo. 2%, rge Green She wigan 4 doz. _ 9 20 0. £-0 ----en-— = ——— 3 00 W. Beans, cut 2 1 65@1 75 50c size, 2 doz. __---- Bap MO. FP ne W. Beans, 10 8 00 80c size. 1 doz. ---._- 6 85 BUTTER COLOR Ct bee a ee 10 Ib. size, % doz. ---- 6 75 Dandelion __---.---- — 28 7 ac. f se * nee 86 BLUING CANDLES Lima Beans, 28,Soaked . 15 Electric Light, 40 Ibs. 12.1 Red Kid, No. 2 __ i 35 JENNINGS Plumber, 40 Ibs. ___-. 12.8 Beets, No. 2, wh. 1 75@2 40 Paraffine, 68 -_-.__._-- 14% Beets, No. 2, cut 1 10@1 26 ss Paraffine, 128 __....._ 14 Beets, No. 2, cut 1 25@2 35 The Original Wee ug Corn, No. 2, stan. 3 2 Tudor, 6s, per box _. 30 Corn, Ex. stan. No. oor . Corn, No. 2, Fan. 1 80@2 36 ‘ CANNED FRUIT Corn, No. 10 _. 8 00@10 76 5 eee FO Angie, Ni WD an 650 Hominy, No 3 1 00@1 15 oe Fae ce 8 7 Ane Sauce, No. 800 Okra, No. 2, whole __ 2 15 Apricots, No. 2% 3 40@3 90 Okra, No. 3 cut 4.2 1-75 Apricots, No. 10 8 50@11 00 = wushrooms, Hotels __ 32 Am. Bail,36-1 0z., cart. 100 Blackberries, No. 10 7 50 Mushrooms, Choice, 8 oz. 35 Quaker, 1% oz., Non- Blueberries, ~ 1 _. 00 Mushrooms, Sur Extra 50 freeze, dozen _---_ 85 Cherries, No. 2 -.... 2 Peas. No. 2. EJ. 1 Boy Blue. 36s, per cs. 2 70 Cherries, No. “ ---- 400 peas. No. 2, Sift. Cherries, No. 10 __. 13 00 Senn 85 BEANS and PEAS ®% Cherries, No. 10 ___. 12 50 Peas, No. 2, Ex. Sift. 100 lb. bag @ Peaches, No. 10 Mich. 3 76 oo 26 Brown Swedish Beans 9 00 Peaches, No. 2% Mich 220 Peas, Ex. Fine, French 26 Pinto Beans ___----- 9 50m Peaches, 2% Cal. 2 25@2 60 pumpkin, No. 3 1 45@1 60 Red Kidney Beans __ 11 00M Peaches, 10, Cal. --.. 859 Pumpkin, No. 10 5 00@5 50 White Hand P. Beans 12 00 Pineapple, 1 sli. -.... 135 Pimentos. %, each 12@1¢4 Cal. Lima Beans _.- 15 009% Pineapple, 2 sli. ---__. 245 Pimentoes, %, each __ 27 Black Eye Beans -. 8 4! ff P’apple, 2 br. sl. -... 225 Sw’t Potatoes, No. 2% 2 25 Split Peas, Yellow _. 8 0:\(§ P’apple, 2 br. sl. ---. 248 Sauerkraut, No.3 1 45@1 75 Split Peas, Green __ 8 50 P’apple, 2%, sli. ----- 3 00 = Succotash, No. 2 1 65@2 50 Scotch Peas -------- 6 50 P’apple, 2, ecru. -.-.. 32 6@ Suecotash, No. 2, glass 2 80 Pineapple, 10 crushed 9 00 Spinach, No. ce a BURNERS Pears, No. a semen : 00 Spnach, No. 2.. pee Pears, No. 2% -.---. 3 75 Spinach, No. 3.. Queen Ann, No. 1 and | 35 Raspberries, No. 2 bik 325 Spireich, No. 10. 6 607 00 White a. ws 7 :Raspb’s. Red. No. 10 11 50 Tomatoes, No. 2 1 20@1 80 “it tx. ......58 eo Black, Tomatoes, No. 3, 1 90@2 25 nr 10 __.....______. 15 90 Tomatoes, No. 10 7 00@7 50 BOTTLE CAPS abate. No. 0 4 75 Single Lacquor, 1 gross #Strawberries, No. 2 _. 3 25 pe per gross oo 46 gStrawb’s, No. 10 ____ 11 00 CATSUP., Dbl. Lacquor, 1 gross Beech-Nut, small ___. 1 65 pig. per gross ._... 16% CANNED FISH Lily of Valley, 14 oz._ 2 25 Clam Ch’der. 10% oz. : 35 Lily of Valley, % pint 1 65 BREAKFAST FOODS Clam Cn, Noe. 2. 275 Siders, § oz 1 65 Kellogg’s Brands. Clams. Steamed. No. 1 2 00 Sniders, 16-07. 2 35 Corn Flakes, No. 136 2 85 lams, Minced, No. % 2 25 Quaker, 8 oz. _______. 1 30 Corn Flakes, No. 124 2 85 §%tnnan Haddie, 10 oz 3 30 Quaker, 10 oz. _______ 1 45 Corn Flakes. No. 102 200 glam Bouillon. 7 oz... 288 Quaker, 14 oz. ____ 1 90 Pep, No. 24 270 §“hicken Haddie. No. 13768 Quaker, Gallon Glass 12 50 Pep. No. 202 ~..----- .- 200 'Fish Flakes, small -. 135 Quaker, Gallon Tin _. 8 00 CHIL! SAUCE Snider, 16 os. ....... 3 30 Snider, 8 oz. -........ 2 30 Lilly Valley, 8 oz. .. 2 25 Lilly Valley. 14 oz. .. 8 36 OYSTER COCKTAIL. 3 Sniders, 16 oz. _...-_-- 3 Sniders, 8 oz. _...... 3 38 CHEESE. ROGUGIOth | i. 45 Kraft, small items 1 66 Kraft, American _ 1 66 Chili, small tins —. 1 65 Pimento, smal tins 1 65 Roquefort, sm, tins 2 25 Camembert, sm. tins 3 25 Wisconsin Daisy ____ 27 Wisconsin Flat ______ 27 New York June ______34 Den APO 42 arck oo 32 CHEWING GUM. Adams Black Jack __.. 65 Adams Bloodberry ---. 65 Adams Dentyne __------ 65 Adams Calif. Fruit —_-. 65 Adama Sen Sen ________ 65 Beeman's Pepsin __.- _ 65 Beechnut Wintergreen_ Beechnut Peppermint - Beechnut Spearmint -.- Doublemint -_....--... = Peppermint, Wrigleys __ Spearmint, Wrgileys __ 4 saucy rut oo 65 Wrigley’s P-K _.._-.._ 65 eee 65 Teapery ........ 65 CLEANER Holland Cleaner Mfd. by Dutch Boy Co. 20 in CAne oo 5 50 Droste’s Dutch, 1 Ib.__ 8 50 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 36 Droste’s Dutch, 5 Ib. 60 Chocolate Apples _... 4 50 Pastelles, No. 1 __-12 60 Pastelles, % Ib. .___-- 6 60 Pains De Cafe _..... — 3 06 Droste’s Bars, 1 doz. 2 00 Delft Pastelles __.... 2 15 1 Ib. Rose Tin Bon Som 135 00 7 oz. Rose Tin Bon One 00 13 ez. Creme De Cara- qu... k 3 20 12 oz. Rosaces ______ 10 80 % Ib. Rosaces ee % tb. Pastelles __---- 3 40 Langues De Chats ._ 4 80 CHOCOLATE. Baker, Caracas, %s _... 37 Baker, Caracas, %s _... 35 CLOTHES LINE. Hemp, 50 ft. _.___ 2 00@2 26 — Cotton, ot! 3 50@4 00 Braided, 60 ft. ....... 2 25 Sash Cord .... 3 50@4 00 HUME GROCER CO. ROASTERS MUSKEGON, MICB COFFEE ROASTED Worden Grocer Co. 1 tt. Package Metross 2... 36 Laperte 25 uaeer oo 42 Recrew ... 40 Morton House -.-..- 49 ene 37 Royal Club --..-..--- 41 McLaughliin’s Kept-Fresh Brands tins_. 49 Gro. Co. Nat. Lighthouse, 1 Ib. Pathfinder, 1 Ib. tins. 45 Table Talk, 1 Ib. cart. 43 Square Deal, 1 Ib. car. 39% Above brands are packed in both 30 and 50 Ib. cases. Coffee Extracts mM. Y.; per. 100 2 Frank’s 50 pkgs. -. 4 26 Hummel's 50 1 Ih. 10% CONDENSED MILK leaner, & Gos. ...... 7 00 Eaeie, 4 doz. (oo. 9 00 MILK COMPOUND Hebe, Tall, 4 doz. _. 4 60 Hebe, Baby. 8 do. __ 4 40 Carolene, Tall, 4 doz.3 80 Cerolene, Baby —____-- 3 50 EVAPORATED MILK Quaker, Tall, 4 doz.__ 4 75 Quaker, Baby, 8 doz. 4 65 Quaker, Gallon, % doz. 4 65 Carnation, Tall, 4 doz. 5 10 Carnation, Baby, 8 dz. 5 00 Oatman’s Dundee, Tall 5 10 Oatman’s D'dee, Baby 5 00 Every Day, Tall —_.__ 4 80 Every Day. Baby --.. 4 70 Pet TAN 2 10 Peu Baby, & oz, 5 00 Borden's Tau... 5 10 Borden's Baby _._._- 5 00 CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, ie 75 Ou Worden Grocer Co. Brands Airedale 35 00 Havana Sweets ____ 35 00 Hemeter Champion -. 37 50 Canadian Club 35 Rose O Cuba, Slims 37 50 Idttle Tom —.. 37 50 Tom Moore Monarch 75 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Webster Cadillac ____ 75 00 Webster Astor Foil. 75 00 Webster Knickbocker 95 00 Webster Albany Foil 95 $0 Bering Apollos 95 00 Bering Palmitas —-. 115 00 Delioses __.. 120 00 Bering Diplomatica Bering Favorita .... 185 06 Bering Bering Aibas -._... 156 60 CONFECTIONERY Stick Candy Pails Standard 2200 16 Pure Sugar Sticks 600s 4 00 Big Stick, 20 lb. case 18 Mixed Candy Kindergarten ___._____- 17 Oe 13 Se OD 12 French Creams -...... 15 artis Creams —_2 3 16 GVOCRTS 11 Fancy Chocolates 5 lb. Boxes Bittersweets, Ass’ted 1 75 Choe Marshmallow Dp 1 60 Milk Chocolate A A > Nibble Sticks Chocolate Nut Rolls — 1 35 Magnolia Choc _.... ko Bon Ton Choc, _.... __ 1 2 Gum Drops Pails BUR 16 Champion Gums _____.. 16 Challenge Gums ..... aw 2A Superior, Boxes ____--.. 23 Lozenges Pails A. A. Pep. Lozenges 15 A. A. Pink Lozenges 15 A. A. Choc. Lozenges 15 Motto Hearts 19 Malted Milk Lozenges 21 Hard Goods Pails Lemon Drops ___-----. 18 F. Horehound dps. .. 18 Anise Sauares __._._. 18 Peanut Squares _______. 17 Horehound Tablets ___. 18 Cough Drops Bxa Patiams 2... 1 38 Smith Bros _______--. 1 66 Package Goods Creamery Marshmallows } o%,. bike, 12s; cart. 85 4 oz. pke., 48s, case 3 40 Speclaities Pineapple Fudge ------ 19 Italian Bon Bons _.___ 17 Banquet Cream Mints_ 25 Silver King M.Mallows 1 15 Handy Packages, 12-10c 80 Bar Goods Mich. Sugar Ca., 24, 5¢ 15 Pal O Mine, 24, Be ___. 75 Malty Milkies, 24, 5c .. 75 Lemon Rolls -......--- 16 Tru Lay, 24, Se .. 2. 75 No-Nut,: 24. 5c: .....-~ 76 January 30, 1929 COUPON BOOKS 50 Economic grade 2 ev luv Keonomic grade. 4 0 5v@ Economic grade 20 00 1000 Economic grade 37 60 Where i,v00 D0OKS are ordered at a time, speciai- ly printed front cover is turmished without charge. CREAM OF TARTAR 6 Ib. boxes ORIED FRUITS Apples NY. Fey., 50 lb. box 15% N. Y. Fey., 14 oz. pkg. In Apricots F-vaporated, Choice _._. 23 Evaporated, Fancy -... 2s ivanorated, Slabs _... 18 Citron TO 1D: 9Oe ee 4u Currants Jackages, 14 02. ..._. 20 reek, Guk, Ib. ...... zu Oates Dromedary, 36s ______ 6 75 Peaches mvao. Choice _. 13 Evan. Ex. Fancy, P.P. 16 Peel Lemon, American _____ 30 Orange, American —-___. 30 Raisins Seedeg, bulk _.....__. 07 Thompson's s’dles blk 06% Thompson's seedless, 15) oz. Secded, 15 oz. __ California Prunes 60@70, 25 Ib. boxes__.@10 50@60, 25 Ib. boxes. @11 40@50, 25 Ib. boxes_.@12 30@40,. 25 lb. boxes__@13 20030, 25 lb. boxes__@16 18@24, 25 lb. boxes_.@18 Hominy Pearl, 100 lb. sacks — 3 60 Macaronl Muelier’s Brands 9 oz. package, per dos. 1 30 9 oz. package, per case 2 60 Bulk Goeds Ribow, 20 1. 22.2 07% Egg Noodle, 10 Ibs. -_ 14 Pearl Barley CRCRTER fe 4 25 000 2 ee Barley Grits ......... 6 @ Sage Eaat india ._........ —— Ae Tapioca Pearl, 100 lb. sacks _. of Minute, 8 oz., 8 dos. 4 05 Dromedary Instant ._ 38 60 FLAVORING EXTRACTS JENNINGS’ PURE FLAVORING EXTRACT Vanilla and Lemon Same Price 1 az. 1 26 1% oz. _. 1 80 2% oz. _. 3 Ol 3% oz. __ 4 20 2 os... 2 75 4 oz. _. 5 00 8 oz. _. 9 00 16 oz. _. 15 00 3% oz. Amersealed At It 56 Years. Jiffy Punch 6 doz. Cartdén -. 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands diy White oo 8 30 Harvest Queen ______ 7 60 = Ma’am Graham, is FRUIT CANS F. O. B. Grand Rapids Mason Half pint One pint 2. One quart 1... con Half gallon —_..... ideal Glass Top. Halt pint ooo One pint _.___ One quart Halt gation _........... Hew nen ee ew ahew Sass Sas ih ae OIE eens ee eR é q sa Rana Ree jo RAR a a gent in January 30, 1929 MICH GELATINE Pp IGAN TRADESMAN ; EANUT BUTTER Loin, med 29 Pe 3 doz. -------- 2 85 Butts oo ae Rising Sun, per doz. 1 35 Minute, 8 dog, =o ee Cea 19 454 Stove Enamel, oie. lk TABLE SAUCES ’ e 1 bb Grareuiba 2 ce ulcanol, No. 5, doz 95 Bon mi Pd, 3 dz. bx 375 Lea & Perri Quaker, 3 doz. -______- 2 25 Wask hones 000 ce a Vulcanol, No. 10, doz. 1 35 Bon Ami Cake, 3 dz. 3 25 rae & ere pk a : bs Trimmings ____--____- 12 Stovoil, per doz. ___- 3 00 ae ee 85 Pep a = ae e maline, 4 doz. Pe JELLY AND PRESERVES Grandma, 100, Be ae : _ Royal Mint Pe ee 2 40 Pure, 30 Ib. pails 7 PROVISIONS SALT Grandma, 24 Large 72369 Sho Yao 9 on Gan, : = Imitation, 30 Ib. pails” 0 Barreled Pork Colonial, 24, 2 Ib Gold Dust, 100s ______ 400 A-l, le oa of 25 ee cas ket doe. $0 Clear Back” 38 00@28 09 Colonial, 36-11% —-——- 95 Gold Dust, 12 Large 3 20 oe ca Pure Pres., 16 0z- a 3 - Short Ada “— 00@29 00 geet Iodized, 24-2 2 00 gala 4m Carta : = : F ry Sait M Med. No. 1 B Pope ance un., 4 dz. cre saa ae ' Bel Car-Mo Brand DS Bellies. 1s-20@i8-19 Med. No. 1. oe eS oe a 3 40 JELLY GLASSES ” 1 ib. Tine oo Farmer cae Wik oS oa. a _ 390 TEA oz. o. In L -ackers ¢ : 7 so, ee t os.. per doz ._..- 36 15 ia. 00 = Vise PA cic ee Gruen oo eis tee 5 26 Medi Japan 95 16 paile S Ib. tubs ___.advance % cream, 100 lb., each 85 Rub No More, 100, 10 aC she ogy aca on Gone = 35@35 OLEOMAKGARINE 50 Ib, tubs -.-advance % Butter Salt, 280 Ib. bbl. 4 : 0%. ----------------- a... 37@52 PET 20 Ib. pail Block, ‘3% Rp y Fancy ——~ 52@ ROLEUM PRODUCTS. 10 Ib. ait ----advance % 9B “8 GO ib) 2 49 Rub No More, 20 Leg. 4 a Nai his. 52@61 Van Westenbrugge Brands From Tank Wago 5 Ib ae oe % or oi a i on bbl. 4 10 ae Cleanser, 48, 1 tb. pkg. Sifting _______ 7 gia a ~ n. . ----advanc ’ i. DOr 1] on = i Carload Disributor foe psec ie ame i a ae ee : be : lb., per fn Le : a Sani Flush, 1 oo : - Chel ceaniewees ein ~Od n veo npound tierces , 3 Ib., s ; : ‘ -- alee: Solite Gasoline — 14 Compound in ---- 13 28 ib. alot Le ---- 2 85 Sapolio, a Gos, . 8 316 Fancy - ---------- 40 oe 14 , ase | fe te gs, Table __ 42 Soapine, 100, 12 oz 6 40 a ' ickcory, Smoked, Snowboy, 100, 10 oz. c n Iron Barrels Sausages 6-10 Ib Lo a oe oz. 400 5 eylon Perfecti Bologna to weeean------ 459 Snowboy, 12 Large 2 65 Pekoe, medium Gas “M on Kerosine 186 Liver 0 18 Speedee, 3 doz. er 20 nee OF vo M —_ Gite: Hi askin 18 Sunbrite, 50 doz. coo a6 English Breakfast M. . ha ot Cs. 21 Wyandotte, 48 _____ 4 75 Congou, Medium -- 28 2... 19 Congou, Choice -.-- 35@36 é ie ISO-VIS MOTOR OILS = Longue, Jeliied _---_- 35 ongou, Fancy -.__ 42@43 ucoa, ho 22 In tron Bar ithe Nucoa. 2 and 5 Ib. __ 21% Light —- _— at a oe Mcdtunn Oolong Men A moked M Whol > aoc ee bails 39 Wilson & Co.'s B _. unaeanae Li Hams, Cer. Lak @27 Allspice atau : pe enue 46 ee Ue beceamiaes 77.1 Hams. Cert., Skinned e Alispice, Jamaica . @25 88 50 ----- . i be uae 19 Cassia, C ---- Ham, dri --- @26 ’ SCO @22 T Certified ______________ 24 retell beef a Se pkg., doz. @40 Cotton, 3 _— Nut ------------------ 18 California Hams __ ois Ginner pokey woo--- @19 Cotton’ 3 br hse sol ana 40 Special Roll ___.-.--- 1 Picnic Boiled oe oe a wack 7s e Hams ....... 20 @25 Mixed Ne 7 _ 1 39 ee 18 Boiled Hams Cehie @40 Mixed. 5e ‘pkgs., doz. @32 MATCHES Minced Hams. @2l Nutmegs, 70@90 --. @58 VINEGAR 65.3 bacon 4/6 Cert. _. 24 @29 Nutmegs, 105-110 _. @ Cider, 40 Grai oe - ee 4 20 Hess 2 65.1 Per case, 324, 2 lbs. — 3 40 Pepper, Black _ ne ore White Wine a wetter 25 i. io La oo 65.1 Beet Five case lots cc... White Wine, eram... 26 ee 144 box__ 5 00 a. megvy o.. 2: 65.1 Boneless, rump 28 lodized, 24, 2 tha 2 40 e, 40 grain_. 19 Ohio Blue Tip, 144 box a0 Polarine “i” waa a----- 65.1 Rump, new st 29 vgs 00 . oe oe wic Ohio Blue Tip. + age 4 . Transmission Oo = Li Allspice, Jamaica yor «=CNNo. OO KING *Blue Seal, 144 __ 4 85 Finol, 4 02. cans, doz. 1 oH Beef iver Cloves, Paneihar els @35 we , per gross _...__ 80 “Golnbie 14400 0 4 00 Finol, 8 oz. cans daz. 2 25 Calf eee tate oe aa. 19 Cassia. Canton a a = No. 9 per gross __-. 1 26 *Federal, 144 ________ 5 oo, barowax, 100 oo fae 55 Ginger, Corkin _____ oe. 1S 1 50 i tele with Pon 5 25 Parowax. 40, 1 lb. __ 9.5 ea cn 13 Mustard 2 CF Cou nh a 2 30 1 Ten, Parowax, 20, 1 Ib. 97 RICE Mace, Penang __.__ ba ule Rolls, per doz. 90 , -? Wancy BI Pepper, Black ________ ¢ SS oe No. 2, doz. 60 fs y ue Rose ____ 05% Nutmegs Sear CD Rochester, No. 3, do 2 Safety Matches aiey Head (oo. v7 Vengce Walk ee @59 Rayo, per dos " z. “7 ; ite G _ Quaker, 5 gro. case_. 4 50 P ROLLED OATS Pepper, Cayenne ie au bag sine Flake, 12 New Paprika, Spanish ____ @ ar WOODENWARE Process... : - @% MOLASSES Quaker, 18 Regular __ 1 $0 Gasnets a usier te Pete 3 0 Seasoning DBushels, narrow band ciasses in Cans Mothers, 12s, Shing | 3 ° Chik Powder 15 ee handles oe 15 Dove, 36, 2 Ib. Wh. L. 6 60 cee pee 12s, China __ 3 25 Celery Salt, 3 os. '¢ Ce eee Dove, 24, 2% lb Wh. L. 5 20 1 ncks, 90 Ib. Jute 9.95 a Son + =--- a Market din bas 1 - H paren Macslaatl mia Sali Nic whoa : fe — 36, 2 lb. Black 4 30 RUSKS Garlic use en ee a 1 35 oe single handle- 96 ae ee eeckaae, Dutch Tea Rusk Co. i ae ee ee i¢ ve, 6 10 Ib. Blue L. 445 semdac. pt. cans 2.75 4. 1. Brand. = — Bouquet ___ 4 69 Splint medium __---- ; = Palmetto, 24, 2% Ib ac, 12 qt. cans 4-65 » rolls, per case --_- 425 lodized a . aurel Leaves ______ 7 cplat, anal 0 , . oan 18 rolls, per case s odized, per case ---- 1 75 Marjoram, 1 cae ry ae aaliaie 6 50 PICKLES 12 roll se _...225 Rapid Running -__ 175 Ss a + 02, —-__—- 390 o. 2 cartons, per ¢ Q yme, Pe arrel, 5 Whole Medium Sour 18 cartons, per oo i : = BORAX wanes. 21 ‘ca ae reali 5 a. oon. 3 Almonds, Tarragona__ 25 5 gallon, 400 count -. 4 76 36 cartons, per case ee 0 ° Oe . rel, 10 gal., each.- 2 56 oo New 7) oe Sweet Small — 0 . Twenty Mule Team o 6 gal., per gal. _._—s_—«w1é a f ix ae : 24. ‘ a cis 95 16 Gallon, 2250 _-_--- 24 50 Se 7.4. 6S ho oes Peanuts. chy ----—— 22 5 Gallon, 750 6 80 attle Axe, per 9 en Mixe i et ceca 90 weetheart, 100 b ee iger, ee ca 3 3 coe ---- 0 ya Yb. bags -_--___ 12, Bicycle oT ‘ i Mixed: bite bie pees Grandpa Tar, 50 ‘aa 2 10 — : 06 Washboards berte ...... ne 32 Milkers, Kezs _... a oe Grandpa Tar, 50 Ige. 3 50 Banner, Globe _- 5 50 Vecans Sairead 20 80 POTASH Milkers, half Hhis, 9 oe ap ee Hardwater c Brass, single —____. _ ¢% Wileata Winches cg MS Fame 2S Milkers, bbls. ___.-> 18 50 ercee, tie, hoz __ 5 ORN SYRUP Glass, single --—-___. 6 00 : I SKS Norway — 19 50 Tritk ank Tar, 100 bx 4 00 Double Peerless -_-.- 8 50 FRESH MEATS ; at Das a 6 a a 100, 10c 7 25, Corn Sinate Peerless _____- 7 60 MINCE M zut Lunch __- 150 W arber Bar, 9s 60° Blue Karo, No. 1% _. 2 77 Northern Queen -.___ 5 50 EAT Boned, 1 iliams M 1 U a Beet oe Ib. boxes __ 17 ug, per doz. 48 Blue Karo, No. 5, 1 dz. 3 91 niversal ---..._...- 7 25 uch, 4 doz, _._ 6 47 Top Steers & Heif 2 ake Herrin Gis bre Na 18 8 Quaker, 2 doz. case - 8 50 Yor oS a Otic CLEANSERS ow Te aa y Gack wat | ap Med. Steers & Heit. __ 20 Mackerel Red Karo, No. 5, 1 dz. 4 eo ou eee 5 00 Com. Steers & Heif. 15@14 Tubs, 60 Count, fy. fat 5 75 ot ta im YF in Batter 18 00 ee r — Pails. 10 Ib. Fancy fat 1 75 Imit. Maple FI 19 ib. Batic 25 0¢ T a ; . a z — ea a doz. 1 46 Good Cee ee ae = Med Poicingg Fish u Orange, No. 1%, 2 dz, 3 50 10 oz. Jar, Plain, doz. 2 80 Medium ---7----__... 20 - Fancy, 100 Ib. 18 00 Grange. No. 5, 1 aon fag. EAE TINS PANE Pint Jars, Plain, a : Fibre, Mani Quart Jars, Zeca ie z es ee Lamb : SHOE BLACKENING ie Maple and Cane wot _ white. a ist lass Jue Pla 2 50 Spring arb oe a 31 EZ - Paste, doz. _. 1 35 : H Kanuck, per gal. rag Cee & .. 06% 5 Gal. Kegs, each ____ 8 00 oo Le EL 30 Dri-Fo a. dz. 1 85 i Kanuck, 5 gal. can __ 6 50 Ken rig Shige cing ar doz. 1 x5 es engin satan er ott ch feeeiy asts 7 Sixteen. on enn 2 00 : i ree Stripe ee 09% z. Jar, Stu red, oe oe 2 Shi cay +. a eencnmnan 35 os . R M Sik ne tan Stat 2 990 Mut Shinola, doz, ___- ik aple 1 Sa 2 ur’, Stuff., doz. 375 Gooa Te ee 90 fed) fF uchia ver asl me - Jugs, Stuff., dz. 2 75 se ee cree tn 18 STOVE POLISH Lie Welcehs, per ae ie a 3 25 . YEAST CAKE Poor Lenn 16 Blackne, per doz A oe mee = doa, 2 70 wide 8 13. Black Silk Liquid, dz. 1 36 A Sunlight, 3 doz, -.... 2 70 BI quid, dz. 1 40 A coo Sunlight, 1 - a Pork Black Silk Paste, doz. 1 25 main Be ve Of Toss Weaee b aa. ot ight hose ta eline Paste, doz. 1 3 ce Mazola Yo , 3 doz. _. 2 70 Medium oe Snameline Liquid, dz. 1 = Pints, 2 doz. 6_75 _— ee Oavy HORS .. ose. 10 Pitino doz. 1 40 a . don "6 25 ' ee i a tallons, 1 7, Sale 135 80 can cases, $4.80 per cas Selloka % a = : . Pas hgh “ 3 eischmann, per doz. 380 30 MICHIGAN TRADESMAN January 30, 1929 1928 SALES $41,000,000,000. (Continued from page 2) effort to suit the consuming public, either in then the time service or have come for a rapid de- velopment of consumers’ co-operative ill bear watch- price; will stores. This situation wi ing. House-to-house selling as a method of distribution to the consumer is the but varies in im- oldest of them all, one period to another It seems that house-to- the forms of handise, including food and clothing, develops very rapidly during and after ack period of busi- When employment is portance from very greatly house selling of ordinary staple merch ness depression. business im- proves, greater and money is more free, house-to-house selling apparently declines. the past three During forty years there active selling, and th 1 which this have been periods of have thod of distribution to consumers has assumed large to channels. house-to-house ose been periods i met sufficiently threaten the retail These three periods were from 1894 to 1899. 1908 to 1912 and again from 1921 to 1925. in the active he proportions regular each case period of ‘lopment of house-to-house deve followed a business depression. selling If this explanation is correct, then it may be assumed that whenever there is another business depression there will follow a period of active house-to- selling and that as business im- house proves this method of distribution may again decline in importance. It is difficult to estimate the total volume of sales through house-to- house selling methods and it is also difficult to estimate the direction of the trend in this method of selling. It is believed, however, that the last important wave of house-to-house sell- ing reached its highest peak in 1925 and has been gradually declining since that time. As in the case of mail order house trade. many concerns en- method of selling con- all kinds of organizations affected by successfully, though : a house-to-house _ selling apparently are strongly the business conditions as outlined avnove The independent stores of the coun- try are the ones that have been most seriously affected by the gains of chain stores, and for that reason it seems necessary; not only from their tandpoint, but from that of general business as well, to determine if pos- sible what there is in chain store management that induces chain stores success at the expense of independent stores During the last 30 years independ- ent retailers of the United States have been subject to at least three waves of fright, in each case feeling that their very existence was being threat- ened. Back in 1900 the small retail- felt that their fu- endangered by the the department store In hoa days department stores ers of the country ture was greatly development of were spoken of as the “trusts,” and the peo- were urged to trade with independ- stores rather than the “trusts.” In time the independent re- tailers came to recognize that depart- with ment stores were necessary parts of the system of retail distribution; but that they could not take the place of independents. There is now not the slightest trace of the fear that inde- pendent had back in 1900 for this type of institution. From 1910 to 1915 the retailers, par- ticularly in the smaller towns and country villages, underwent a very serious wave of ‘fright over their pos- destruction by the mail order as in the case of stores at an earlier the independent stores sought to consumers against trading with the mail order houses and tried by legislation and otherwise to hem in the mail order houses so that the con- sumers would be forced to trade with the independents. sible houses. Similarly, the department date, organize Gradually, however, this strife also died down and there are now very few retailers in the coun- try actually fearful of the mail order houses engaged in the pure mail order method of doing business. From 1921 to 1925 retailers of the country very generally experienced an- other fright over the development of who are house-to-house canvassing, but this, too, is passing away and retailers are not now apparently bothered very much by the fear of the possibility of losing their business to this type of distribution. However, beginning in 1920 the re- tailers of the country began to experi- ence still a fourth attack of fear, namely, over the development of the and this is engrossing their attention at the present time. If it is true that history repeats itself, one may assume that independent re- tailers, type of institution has lived through the attacks such as ex- perienced in 1900, in 1910 and again in chain stores, whose 1921, are almost certain to live through the present attack on their existence by chain stores. Paul H. Nystrom. at ar lt Trade Journals. Trade papers constitute, undoubted- ly, the liveliest element in a special collection of modern business litera- They are watched for eagerly, from cover and back taken home to be re-read at In their pages, their readers find the most authoritative, up-to-date information on work. detailed studies of markets, data as to sources and supplies and production campaigns, sales statistics from those two reliable sources, the United States Government and the trade as- sociations. They relate the stories of individual firms and business houses, present the biographies of the big men of each type of business, and give de- ture. read cover to numbers leisure. their chosen Here are materials, advertising prices of raw plans, promotion schemes, tailed histories of products and process- es. Their advertisements seem almost as popular as the text. They are usu- ally full of interesting timely illustra- tions. They deserve all the popularity they achieve.—Nation’s Business. 2. Pickle Crop Reduced. A number of pickle manufacturers have complained that the Government report of 5,000,000 bushels and over for this season’s cucumber crop, being read by buyers throughout the coun- ts na ae Na i at try, was having an injurious effect; when a buyer was told that the re- ceipts were about 4,000,000 he became skeptical and maintained that surely the Government report was correct. The National Pickle Packers’ Association estimates the crop for the whole country at from 4,000,000 to 4,500,000 bushels, or an average of 59 bushels to the acre, ex- plaining that fewer pickles were har- vested than anticipated. bushels, STOCK OF SHOES NO INVESTMENT If you operate a retail mercantile store, here is an excellent oppor- tunity to secure a well selected stock of shoes at popular prices, and adapted to family trade. Prod- uct of reputable manufacture. We establish retail prices and mer- chandise under practical modern plan. YOU RECEIVE COMMISSIONS ON ALL SALES, average is twelve per cent. We assume no part of your operating cost. The proposi- tion is open only to merchants who do not carry footwear of any kind but who believe they could sell a fair volume. Bond is required. Give particulars of your business. Ad- dress Box 1000, c/o Michigan Tradesman. THE TOAST SUPREME St emt he eek HOLLAND ER Lye Henry Smith FLORALCo., Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 Business Wants Department "Advertisements inserted under this head for five cents a word the first insertion and four cents a word fer each subse- quent continuous insertion. !f set in capital letters, double price. No charge tess than 50 cents. Small display adver- tisements in this department, $4 «per inch. Payment with order is required, as amounts are too small to open_ accounts. For Sale Or Trade—Grocery market, living rooms above, modern. Doing a thrifty business. Will sell, or trade for farm in Southern Michigan. Address No. 11, c/o Michigan Trades- man. 11 POSITION man wishes sss on with eral store. Prefer small years’ experience clerk, two years manager. George W. and meat WANTED—Young married grocery or gen- Tae n. Several bookkeeper and Watson, 416%, Adams St., S. E., Grand Rapids, Mich. ee FOR SALE—Clothing cabinets and hat cases, as good as new. Will sacrifice for quick sale. Must dispose of them at once. Inquire of D. Stern & Co., Allegan, Mich. a For “Sale—C ‘oncertina. Plays by rolls. Other novelties. Pamphlets free. Chas. Pittle, New Bedford, Mass. 14 Wante -d—To esti vblish a buying staton in good locality. Opportunity for good man to buy cream, poultry, and veal. Write Reeman Creamery Co., Reeman, Mich. 15 FOR SALE—One cable cash system Only used short five-carrier Lamson with motor complete. time. Six double, one single dress or coat floor cases with pull out rods, glass doors. A few nickle T stands. Artificial flowers for windows and interior decorations. George H. Chap- man, St. Johns, Mich. 16 PLEASE READ THIS Statement — I will buy your stock or conduct special sale, or reduce, or close out by retail auction. Your interests are my interests. I personally conduct all my sales and furnish best of references. Twenty-five years of selling merchandise stocks, small and large. My terms are right. Clark Ferry, 142 N. Mechanic, Jackson, Mich. 17 For Sale—Well-established sheet metal and plumbing shop in a town of 2000. Right in the heart of the dairy center. Will sell entire business, ing, or will sell separately. If interested, write for particulars. Address M. B. Sleep Plumbing and Heating Co., Darling- ton, Wiscons n. i includ ng build- Ww. ANTED “Shirt be lonne ain with car, for Southern Michigan and Northern Indiana. Grand Rapids Custom Shirt Co., 17-19 lonia ave. N. W., Grand Rapids, Mich. 8 offer for 36u farm land in What have you to trade or acres of good unimproved Houghton County, Michigan? Mulhollan.i Bros., Reed City. Mich. 6 CASH For Your Merchandise! Will buy your entire stock or part of stock of shoes, dry goods, clothing, fur- nishings, bazaar novelties, furniture, etc. _Louis LEVINSOHN, Saginaw. Mich. CASH FOR MERCHANDISE Will Buy Stocks or Parts of Stocks of Merchandise, of Groceries, Dry Goods, Shoes, Rubbers. Furniture, etc. N. D. GOVER, Mt. Pleasant, Mich. Consult someone that knows Merchandise Value. GET YOUR BEST OFFER FIRST Then wire, write or phone me and ! will guarantee you in good Americar Dollars to get you more for your stor: or plant of anv description. ABE DEMBINSKY ; Auctioneer and Liquidator 734 So. Jefferson Ave., Saginaw, Mich Phone Federal 1944. Buyers inquiring everyday— Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CoO. Grand Rapids. SAGINAW BRICK CoO. Saginaw. =raacemsnenaeenmstaeeiietasimnenineietianidinsininnnnicanienmienumbaniiees v) os at ee ST sist EPI AIS ie NUN ONE Ne we et a end re Ss January 30, 1929 Jobbing Centers Findlay. (Continued from page 20) grasp figures. They learn and remem- ber facts. I shall have to postpone the story of Macon until next week, because it is too good to compress unduly. Mean- time, here are some odds and ends of observations. In Pittsburg I ran across an all but forgotten name: Arbuckle & Co., Wholesale Grocers, Importers and Roasters of Coffee, was the sign I saw on what was obviously an old building, but on a prominent street. It recalled to me the days when the name of Arbuckle was a power in trade; and I wondered what had become of Ari- osa coffee. Interesting to reflect, too, that Arbuckles started as jobbers and roasters and developed, probably more or less by chance, into one of the world’s greatest coffee importing and roasting institutions. That's like John Duncan's Sons, de- scendants of an old-time New York retail grocer who happened to take a fancy to and specialized in Lea & Per- rins sauce until he grew out of gro- ceries entirely and for two generations has been the Lea & Perrins sauce im- porter and distributor. I saw Procter & Gamble’s Cincin- nati plant this trip. Built of cut stone 1887, additions are made of the same material. That is out-of-date now, but they cling to the original design. Paul Findlay. —_++-____ Proceedings of the Grand Rapids Bankruptcy Court. Grand Rapids, Jan. 15—We have to-day received the schedules, references and aljud cation in the matter of Dekker Furniture Co., Inc., Bankrupt No. The matter has been referred to Ch: irles Gb. Blair as referee in bankruptcy. The bankrupt concern is located at Muskegon. Tre schedules show assets of $7,920.87, With liabilities of $8,624.79. The first meeting will be called promptly and note of same made herein. The list of cred- itors of said bankrupt is as follows: Lawrence Buitendorp. Muskegon S 15.75 a Four Visited By J. KE. Dekker, Muskegon a 2a 7S A. M. Dixon, Muskegon ___._._____ 114.00 A. B Cha © Co., Charlotte —_. . $6.50 Bay Parlor Furn. Co., Grand Rap. 81 67 Birdette & Co., Chicago een 30.50 Boyd Auto Sales Co., Muskegon. H. $5.62 M. L. Campbell, Cincinnati _____ 8.90 Cuyahoga Lamp & Picture Go Cievelsnd fe ee 808. 60 David B. DeYoung. Grand Rapids 27.00 Englander Sprg. Bed Co., Hammond 121.00 Bernard L. Erstein, Gran dRapids 15.75 Fancher Furn. Co., Jamestown, New York 2.2. 0 C3200 Fine Arts Furn. Co., Grand Rapids 27.75 Franklin Lamp Mfg. Co., Chicago 30.00 Furn. Shops, Grand Rapids oo. 7406 Globe Chair Co., Sheboygan, Wis. 15.00 G. R. Bedding Co., Grand Rapids 43.50 Wm». lL. Hermes Co., Lansing __.. 14.25 Herpolsheimer Co., Grand Rapids 277.80 Hierz Bed Co., Chicago -..... 102.30 B. F. Huntley Furn. Co., Winston Siliem N. Co. OTE.50 Innis, Peace Co., Rishville - oo 2b1.O5 Kimlark Rug Co.., Neenah, W's.-- 105.21 Koch & Ziller Co., Milwaukee ---- 15 00 Kompass & Stoll Co., Niles ------ 3.50 Krebs & Stengel Co., New York § A. Krolik & Co., i Detrow 2 oe lakeside Kraft Shops, Sheboygan 80.00 Lassahm FKurn. Co., Chicago _.._. 39.75 Lima Mattress Co., Lima _--.--—- 169.20 Harry Louis Co., Milwaukee _-- 27.00 Luce Furniture Co., Grand Rapids 481.80 Marshall Feld Co., Chicago -- 31.45 Marvel Furn. Co., Jamestown, N. Y. 175.00 Meinicke Mfg. Co., Milwaukee ._-- 67.52 Herman Miller Clock Co., Zeeland 33.00 Cc. W. Mills Paper Co., Grand R. 116.81 Miwaukee Woven Wire Works, Milwaukee ---- Se ae National Chair Co., St, tous _..- National Spring & Wire Co., G. R. Northfield Co., Sheboygan, Wis. Park Furn. Co., Rushville, Ind. Patoka Furn. Co., Shipenburg, Pa. Pioneer Mfg. Co., Cleveland --_- Progress ve Furn. Co., Grand R. Quick Meal Stove Co., St. Louis_- * 1d er Mf Co., Evans- pene iicc eoeas 114.50 Ted Retan, Grand Rapids ~.------ 100.00 MICHIGAN TRADESMAN Rinsberger Mfe. Corp., Chicazo __ 65.25 Roaring River Furn. Co., unknown 79.00 Sheboygan Fibre Furn. Co., She- bovean 48.80 nureve Chair Co., Chicago __ 28.50 Spencer Duffy Co., Grand Rapids__ 201.75 Star Mattress Co., Muskegon -----_ 13.25 Stevens Upholstering Co., Grand R. 243.00 Stordahl Auto Refinishing €o., MUSKGROn ES) oo 4.00 Storkline Wurn. Co., Chicago =... 68.40 Valley C ty Desk Co., Grand Rap. 5050 Wausau Novelty Co., unknown —. 33.30 Western Picture Frame Co., Chicago 41.25 Workman Printing Co., Musk. H. 4.75 Ypsilanti Reed Furn. Co., Ionia__ Muskegon Transfer Co., Muskegon 61.50 Hekman Furn. Co., Grand Rapids 24.00 Muskegon Chronicle, Muskegon __ 106.36 Luxury Furn. Co., Grand Rapids 262.73 A. L. Randall Co., Chicago ... 149.45 simmons €o., Chicago 2... 300.00 Sligh Furn. Co., Grand Rapids --~ 503.50 Teague Furn. Co., unknown ______ 175.00 yr 4 our? ; Thomasville Chair Co., Thomas- Wile: NG. 2 247.15 Nat onal Lumberman’s Bank, Musk. 167. John Green, Muskegon —___~-_____ 730 08 Nat. Lumberman’s Bank, Muskegon 167.28 Jan. 16. We have to-day received the schedules, reference and adjudication in the matter of F. Chester Lee, individ- ually and doing business as Lee’s Phar- macy, Bankrupt No. 3657. The matter has been referred to Charles B. Blair as ref- eree in bankruptey. The bankrupt is a resident of Grand Rapids, and his occupa- tion is that of a drug store proprietor. The schedules show assets of $410.84 of which $500 is claimed as exempt, with liabilities of $4,110.50. The court has written for funds and upon receipt of same, the first meeting of creditors will be called, note of which will be made herein. The list of creditors of said bank- rupt is as follows: City of Grand Rapids _ $183.85 County of Kent, Grand Rap‘ds __-. 44.23 Carroll, Dunham & Smith, N. Y¥. 21.00 Pabst Medical Co., Milwaukee ___. 6.00 Gunther Candy Co., Chicago -—-_. 9.60 Hygenol Co.. Minneapolis ------_- 80.00 Akron Tire Corp., Grand Rapids — ae Hoekstra Ice Cream Co., Grand R. 931.64 Charles H. Ingersoll, Chicago —-_-- “1 52 famison Co., Detroit _........ 80.00 Hotehild Co... Chicago 2... 25.00 Kotex €o., Chicaso _.--. 18.00 Miller Candy Co., Grand Rapids __ 73.00 Minolagar Co., Grand Rapids __.. .10.00 Manhattan Drug Co., Brooklyn .. 19.25 Nat onal Pharmacal Co., Detroit__ 31.16 Newton Products Co., Cincinnati-. 9.50 N. Y¥. Label & Box Works, Union City Nig. Seo EG a9 Pictorial Paper Pac kage €o:, Aurora, Wi 9.95 Photo Service Shop, oon R apids 88.00 Pennsylvania Rubber . Detroit__ 6.40 E. R. Squib & Sons, Eockee a Uae Stewart Dental Products Co., Bindicy, Ghigo =... 2.22) 4.00 Frederick Stearns & Co., Detroit _ 76.95 H. Schneider Cigar Co., Grand R. 7.50 Vi vavou Co. New Work 220002000 18.16 John Wyeth & Bro., Philadelphia —~ 75.59 William R. Warner Co., St. Louis, 1 PE ed PS a Se Se pe I 109.00 X Cigar Co., Grand Rapids ___.... 19.43 Vaveniock Co., Detroit -____.______ 12.63 W. A. Scheaffer Pen Co., Ft.Madison 31.34 Ferris Coffee Co., Grand Rapids__ 29.85 Thomas Krapp Motor Sales, G. R. 22.00 Monarch Printing Co., Grand Rap. 12.00 Hazeltine & Perkins Drug Co., Grand Rapids oe unknown Arthur R. Sherk, Grand Rapids —~ 100.00 Western Druggist Maga., Ch cago 7.00 Chronicle Publishing Co., Grand R. 3.00 B. H. Record, Grand Rapids a 3.00 C. W. Mills Paper Co., Grand Rap. 60.00 VandenBerge Cigar Co., Grand Rap. 75.00 Bayuk Cigars, Ine., Grand Rapids 21.10 Citro Nesia Co., Chicago... 2 21.00 G. R. News Co., Grand Rapids _... 63.75 Darious McLean, Detroit ~.----.-__ 15.00 Toledo Pen Co., Toledo _....._____.. 15.00 G. R. Directory Co.. Grand Rapids 18.00 Breen & Halladay Fuel Co., G. R. 15.00 E. B. Gallagher & Co., Grand Rap. 12.50 G. R. Calendar Co., Grand Rapds_ 16.00 Hoekstra Ice Cream Co., Grand R. 173.00 Lambert Pharmacal Co., St. Louis 65.00 Rysdale Candy Co., Grand Rapids 247.00 David & Nibur, New York —-_---- . 10.00 Consumers Power Co., Grand R. 36.00 Lee & Cady, Grand Rapids __-__. 12.00 National Grocer Co., Grand Rapids 5.30 Amera Chemical Co., Minneapolis 40.38 Benner Chemical Co., Chicago ~~ 115.76 Bauer & “Glack, Chicago 2... 31.69 Carrol, Dunham & Smith, N. Y. -. 21.00 Colgate Palmolive Co., Chicago -~ 23.40 Century Photo View Co., G. R. _. 20.88 (Cone, Co, Ch ecago =... 86.81 Rahnous Co.,. Cleveland —--.-.-__- 25.00 General Cigar Co., Chicago .....__ 10.32 Gray Becah Cigar Co., Grand Rap. 32.29 Citizens Industrial Bank, G. R. __ 172.00 Industrial Bank. Grand Rapids __-~ 400.00 Jan. 15. We have to-day received the schedules, reference and adjudication in the matter of Howard W. Hascher and Robert E. McNamara, indiv’dually and as copartners, trading and doing business as Service Bake Shop, Bankrupt No. 3653. The matter has been referred to Charles B. Blair as referee in bankruptcy. The bankrupt is a resident of Grand Rapids, and their occupation is that of bakers. The schedules show assets of none with liabilities of $679.89.. The court has writ- ten for funds and upon receipt of same, first meeting will be called, note of which will be made herein. The list of creditors of said bankrupt is as follows: Swift & Co., Grand Rapids .___._____$ 15.50 Fleischmann Co., Grand Rapids -. 39.75 i. & L. Jenison Co., Jen son —--_. 38.18 Lee & Cady Co.. Grand Rapids --. 13.45 Eugene F. Smith, Grand Rapids... 13.00 Riverside Fuel Co., Grand Rapids 42.00 Ryskamp Beos., Grand Rapids ---- 56.92 W. D. McNamara, Grand Rapids -—- 2.99 Arthur G. Wright, Grand Rapids 26. Van Driele & Co., Grand Rapids_- 2.10 Creston Transfer Co., Grand Rap. 10.00 South Bast Garage, Grand Rapids 10.00 Fred McNamara, Grand Rapids __ 300.00 Fred Wiersum, Grand Rapids --. 90.00 Vander Werf Print ne Co., G. R. 4.50 Ix. B. Gallagher Co., Grand Rapids 16.50 Personal crediors of Howard Ww. Hascher: William Hacher, Grand Rapids ~~~ 168.00 Personal creditors of Robert W. Mc- Namara: Vanden Berg Furn. Co., Grand R. 100.00 Industrial Mtge. & Investment Co., Grand Rapids Jan. 16. We have to-dz Ly received the schedules, reference and adjudication in the matter of Peter Romano, Bankrupt No. stv6. The mater has been referred to Charles B. Blair as referee in bank- rupcy. The bankrupt is a resident of Kaiamazoo, and his occupat.on is that of a laborer. The schedules siow assets of $200 of which the full interest is claimed as exempt, with liabilities of $4,775. The court has written for funds and upon re- ceipt of same, first meeting will be called, note of which will be made herein. The list of cred.tors of said bankrupt is as tollows: 260.00 Mayo Bros., Rochester —___._- __$ 70.00 De 2. C. Maxwell, Paw Paw -— 30.00 s. CC. Sanitarium, Battle Creek __ 213.00 Dr. A. J. Pautahl wKalamazoo -... 40.00 Dr. KR. FT. BPuller, Kalamazoo -__. 12.00 Dr. Glenn Gunn, Kalamazoo - . 30.00 H. C. Waters, Paw Paw 370.00 James Marcelletti, Paw Paw _~.. 4,000.00 Jan. 16. We have to-day received the schedules, reference and adjudication in the matter of Charles Dukesherer, Bank- rupt No. 3658. The matter has been re- ferred to Charles B. Biair as referee in bankruptey. The bankrupt is a resident of Coloma, and his occupation is that of a farmer. The schedules show assets of $/.352 with liabil ties of $12,734.94. The court has written for funds and upon receipt of same the first meeting of cred- itors will be called, note of which will be made herein. The list of creditors of said bankrup is as follows: Farmers & Merchants National Sane Benton Harbor - il ~$.00.00 State Bank of Coloma __..-______ 6,497.94 J. ©. Witkonson. St. Joe ---___..2,900.06 Clarence Geisler, Coloma Jo. «68 e Umprey & Ror.ck, Coloma —._.... 451.85 Berrien Co. Bank, Benton Harbor 195.00 Coloma Hdwe. Co., Coloma -_____ 200.00 Zapt Mfe. Co., Benton Harbor .. 60.00 Thayer & Co., Benton Harbor ---~ 73.00 Joseph Enders, Benton Harbor -~ $89.00 Cuttler & Downing, Benton Harbor 40.00 Mary Brunke, St. Joseph —.________ 180.00 Carl Krall Millbure _._.___..._._._ 37.00 €oloma Lumber Co.; Coloma —-.-.. 70.00 John Benson, Benton Harbor ---- 19.00 Rimes & Hilderbrand, St. Joseph 23.00 Dr. C. N. Sowers, Benton Harbor 112.00 Emders Co., Benton Harbor ----__ 46.00 Sechillieci Bros., Coloma EE 50.00 James Marshall, St. Joseph — Leet es $5.00 Mrs. W. HoH. Ball, Coloma —_-.___- 70.00 Louis Gilder & Son, Millburg -- 9.00 Biten Lahr. Coloma —-__-— 8.00 Berrien County Fruit Ass’n. coo... _. 160.00 Clarence Geisler, Coloma -------_- 21.00 Jan. 17. We have to-day received the schedules, reference and adjudication in the matter of Carl EB. W-nchell, Bankrupt No. 3661. The matter has been referred to Charles B. Blair as referee in bank- ruptey. The bankrupt is a resident of Kalamazoo, and his occupation is that of ey laborer. The schedules show assets of 250 of which the full amount is claimed as exempt, with liabilities of $1,652.79. The first meeting will be called promptly anu note ot Sauue made herein. The Ist of creditors of said bankrupt is as fol- lows: mal. Loan €o., Kalamazoo ___.__ $166.00 Home Furn. Co., Kalamazoo ---- 97.89 Industrial Finance Co., Kalamazoo 215.23 Dr. A. H. Gifford, Kalamazoo ---- 125.00 Dr. W. F. Erell, Kalamazoo ------ 17.00 H. L. Schippers, Kalamazoo ------ 216.32 Kal. Stove Co., Kalamazoo _------- 195.00 Celery City Coal Co., Kalamazoo 44.00 Sattery Shop, Kalamazoo -------- 21.80 Deal & Son, Kalamazoo —-____-- _. 63.9 John Kezele. Kalamazoo ---------- 16.00 Dr. oFster M. Holmes, Kal umazoo 8.50 Henry Dozeman, Kalamazoo ---- 40.00 P. B. Appledoorn Sons, Kalamazoo 11.25 Globe Casket Co., Kalamazoo ---- 30.00 Hi. G. Marsh, Kalamazoo -------- 162.00 First National Bank, Kalamazoo -- 55.00 Huma & Kriekard, Kalamazoo -- yor82 Ralph Dykehouse, Kalamazoo --—- 30.00 Jack Johnson, Kalamazoo -------- 8.00 Dp. O. Brown, Kalamazoo -------- 5.00 Frank Green, Kalamazoo --~------ 17.50 Jan. 19. We have to-day received the schedules, reference and adjudication in the matter of Martin E. Maher, Bankrupt 31 No 3662 The matter has been referred to Charles B. Blair as referee .n bankruptcy. The bankrupt is a resident of Kalamazoo, and his occupation is that of a dealer in wholesale and retail tobaccos. The schedules show assets of $1,366.74 of which $500 is claimed as exempt, with liabilities of $13,018.88. The first meeting of creditors wll be called, note of which will be made herein. The list of creditors of said bankrupt is as follows City of Kalamagoo —. $162.91 James M. Maher, Kalamazoo __... 200.60 Godfrey Lumber Co., Kalamazoo__ 14.19 Garrison News Agency, Kalamazoo 143.45 Johnson Paper & Supply Co., Kal. 12.80 Kal. Creamery Co., Kalamazoo —. 471.27 Kalamazoo Laundry Co., Kalamazoo 78.68 Piper Ice Cream Co., Kalamazoo 600.62 Star Paper Co., Kalam: 1ZO0O 72.66 Superior Coal & Coke Co.. Kala. 75.40 Catherine A. O’Brien, Kalamazoo 1,659.59 Oscar Anderson, Kalamazoo ____-- 11.50 Garrett Agency, Kalamazoo —. 100.59 Kal. Natl Bank & Trust Co Kalamazoo —__- ot) EG6d Wigginton Co., Kalama: 1200) 2.25 Western Union Tel. Co., Kalamazoo 14.00 Dr. B. A. Roelofs, Kalamazzoo_. 30.06 O. Miller, Kalamazoo aa A. W. Walsh Co.. Kalama 4Z0ZO —. 892.42 Consumers Power Co., Kalamazoo 116. 2 Mangan Cartage Co., Kalamazoo__ 5.94 Columbia Electric Co., Kalamazoo 4.06 Kal. Engraving & Embossing Co.-~ 11.25 Kal. Coal & Sprinkling Co., Kal. 8.00 Taylor Produce Co., Kalamazoo -- 2.50 ie. Co Walk, KRalamagoo 9 7.48 Neils Automotive Service, Kalama. 11.80 Kal. Naional Bank & Trust Co., Ralamazog ..2200 3.75 Mich. Bell Tel. Co., Kalamazoo__ 6.60 W. H. Pendleton, Kalamazoo _... 6.15 Richard Early & Son, Kalamazoo 5.00 Lambert Chocolate Co., Jackson. 122.40 €. & F&F. Sales Co., Bansing ..____ 40.35 Novelty Sales Co., Philadelphia__ 40. 7 Hillsdale Ciear Co., Hillsdale .... _ 21.3 Jno. P. Harding Market Co., Chi. 14.96 H. L. Hames Co., Red Iaon, Pa. __ 3.10 Hirsch-Weis Mfg. Co., Portland —- A. G. Spalding & Bros., Chicago _ Zeno Botton Co., Indianapolis __-- Superior Specialty Co., Chicago —- Rubber City Mfg. Co., Akron H. J. Halabut & Sons, Chicago__ 8 H Anton, New York FOG. 46 Cox Confectionery Co., East Boston 250.00 Corazo Cigar Co., Philadelphia ~~__1,328.56 Kal. Garbage Co., Kalamazoo -- 1.26 Home Savings Bank, Kalamazoo —_ 172.00 James M. Maher, Kalamazoo __1,000.00 Curts Candy Co., Chicago _.. <9 N. Y. Consolidated Card Co., Long Island, N. ¥. 4 1 ee “leck Cigar Co., Reading, Pa. ——_~ 90a. 60 noe Mfe. Co., Muncie, Ind. ~~ 30.75 Hamilton Harris Co., South Bend 202.45 Kal. Label Co., Kalamazoo _..._._ 29.00 BE. Kliner & €Co.. New York ____ 344.96 Kiechefer Mfg. Co., Chicago -- 34.66 Chicago —-.- _ 22.99 New: wk_ 261.70 Providence e, M. Linkme _ Co., l Lewis € pamomnngpapend en wf r It is better to be safe first than sorry afterwards. For Safety, Service and Saving let the Mutual Companies protect you this fall and winter. MUTUAL Insurance is Better Protection at Lower Cost An investigation will prove it i ——_————— ee ee ee f you feel you must resolve... In this, the month of resolutions, let us suggest an easy one: Whereas, the Beech-Nut Packing Company is running the best food packing plant it is possible to set up ... and is using real money to tell the best families in this country about it, therefore Be it resolved, that Pll let them buy me some good business by keeping foods with the Beech-Nut label righi out front all the year! Beech-N ut Lue >. eS FOODS OF FINEST FLAVOR WHITE HOUSE COFFEE Make This Test Yourself! Your own home is representa- tive. The tastes of other families are pretty much like yours. Try out White House Coffee on your own table. You will find it so good that you'll feel enthusiastic about selling it to others. Then you will appreciate the real selling punch that lies in this flavor that is “roasted in.” Then you will know why White House is BETTER coffee—and a mighty profitable coffee for you to get behind and push. The Flavor is Roasted In / DWINELL-WRIGHT CO., Boston, Mass., Chicago, I!I., Portsmouth, Va. Fast Selling Lines mean rapid turnover of stock — less money invested and more pro- fit for you. It is to your advantage KC Baking Powder Same Price to push for over 38 years 25 ounces for 25c The price is on the package and in all K C Baking Powder adver- tising. Your profits are always protected. The turnover is fast. Millions of Pounds Used by Our Government