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Forty-sixth Year

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GRAND RAPIDS, WEDNESDAY, MARCH 6, 1929

 

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Cheer as the Winners Go By

Dear Lord, in the battle that goes on through life
I ask but a field that is fair,

A chance that is equal with all in the strife,
A courage to give and to dare;

And if I should win, let it be by the code,
With my faith and my honor held high;

And if I should lose, let me stand by the road
And cheer as the winners go by!

And, Lord, may my shouts be ungrudging and clear,
A tribute that comes from the heart,
And let me not cherish a snar]! or a sneer,
Or play any sniveling part;
Let me say, “There they ride on whom laurel’s bestowed
Since they played the game better than I,”’
Let me stand with a smile by the side of the road
And cheer as the winners go by!

So grant me to conquer, if conquer I can,
By proving my worth in the fray;
But teach me to lose like a regular man
And not like a craven, | pray.
Let me take off my hat to the warriors who strode
To victory splendid and high,
Yea, teach me to stand by the side of the road
And cheer as the winners go by.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

To what extent does

Tue J. L. HUDSON COMPANY

use Detroit resources ?

E thought that visiting Michigan merchants
might be interested in knowing how many
Detroit resources we use. So we counted them.

Manufacturers, wholesalers, jobbers and distributors
who supply us with merchandise for resale—how many
are there that we use regularly? They number over 350.

Furthermore we use well over a hundred other local
sources for supplies incident to store operation.

Isn’t that a pretty good indication of Detroit’s im-
portance as a merchants’ market? We think so.

We feel very sure, therefore, that the Better Merchan-
dising Conference and Exposition, which meets March
13, 14 and 15, in the Masonic Temple at Detroit,
will be very much worth while for all merchants in
Detroit's trading territory.

THE J. L. HUDSON COMPANY, DETROIT

 

 

 

 

 

 

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ESMAN

 

Forty-sixth Year

GRAND RAPIDS, WEDNESDAY, MARCH 6, 1929

Number 2372

 

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

DEVOTED TO the best interests of business men,

SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year.
payable invariably in advance. Sample copies 10 cents
rach. Extra copies of current issues, 10 cents; issues a
nonth or more old, 15 cents; issues a year or more
ld, 25 cents; issues five years or more old 50 ce..ts.
Entered September 23, 1883, at the Postoffice of Crand
Rapids as second class matter under Act of March
3, 1879.

JAMES M. GOLDING
Detroit Representative
409 Jefferson, E.

CALVIN COOLIDGE.

In his farewell talk with the Wash-
ington correspondents Mr. Coolidge
asked to be set down as one who has
minded his own business.

In many senses this is true. We
have had few Presidents who interfered
less with the habits and thoughts of
the people, few who had less to do
with foreign affairs and almost none
who so sedulously kept his hands off
Congress.

Yet this self-imposed summary of a
term of almost six years in the White
House is palpably insufficient. In bursts
of irritated hyperbole it is sometimes
referred to as the highest level that
can be attained by man. “Oh, give us,”
sigh the cynics, “just one man capable
of minding his own business.” Calvin
Coolidge did so. There is no getting
around that. But history will not let
him go with merely a negative label,
no matter how complimentary it may
be.

Mr. Coolidge succeeded the ineffable
Harding in the White House. He be-
came President at a time when the Re-
publican Party, and alas! the Presi-
dency, connoted the political corruption
into which the treacherous friends of
an easy-going Executive had betrayed
both. Coolidge did little in the way
of denouncing this corruption. He is
fairly criticizable for his slowness and
his silence in this crisis. Yet he minded
his own business by letting Congress
expose and the courts punish the cor-
ruption. So remarkable was the peo-
ple’s faith in his own New England
integrity that they declined to let the
Harding corruption be even a factor in
the election of Coolidge in 1924.

Honesty is a positive virtue and
Mr. Coolidge has it. So is courage.
He has that, too. Do you remember
the iron bravery of “I do not favor a
soldiers’ bonus?” And the rejection of
\fcNary-Haugenism was like unto it.
Thrift may be a less positive virtue,
but it is not a soft one. Neither is
renunciation of the crown. Coolidge
has practiced and taught his people

economy when they needed it most in
the comeback from war waste; and he
made them believe him when he put
away a Presidential election that was
surely his by the simple words, “I do
not choose to run in 1928.”

Menckens may rave against him as
being a mystery and a myth. But, like
Massachusetts, there he stands. And
there he will stand in history. In the
years to come Calvin Coolidge will be
remembered as a man of unflinching
moral character, as a thoroughgoing,
typical American and as a man who
suited the needs of his times as exactly
as did Washington or Lincoln.

722s
Postum Company To Extend Dealer
Extra Profit Plan.

The Postum Company announces
an extension of their dealer extra profit
plan which was inaugurated last year.
In 1929, the “qualifying percentages”
will be 24% per cent. lower—dealers
making advances at least of 74%, 12%
and 17% per cent. over 1928 being
awarded dividends, respectively of 1.
144 and 2 per cent. on the total volume
Under the
new plan it is expected several thous-

of Postum products sold.

and additional dealers will participate
in the extra profits.

The extra-profit plan is based on
the five “guaranties” of the company’s
merchandising policy—under which all
dealers are placed on an identical basis
of opportunity—limited only by their
own ability to sell. This policy covers:

1. Guaranty of quality.

2. Guaranty of price—the dealer's
floor stocks being protected against the
company’s price decline (except the
products of Maxwell House Products
Company, Inc.)

3. Guaranty of sale.

4. Guaranty of proper turnover of
stock—based on dealer's acceptance of
the purchase plans presented by the
company’s sales representatives.

5. Guaranty of a single-price basis
to all our customers.

The plan, an official of the company
explained, works out in this manner:
“If you were a customer on our direct
list during the entire year 1928, and
if vour purchases from us during the
entire calendar year 1929, in cases or
units of grocery specialties, exceed
your 1928 case or unit purchases by at
least 7% per cent. you will receive
after the close of 1929 an extra profit
dividend on your total 1929 purchases.

“The dividend is graduated in direct
proportion to the increase in total sales

1 per cent. of the year’s net dollar
purchases (after deducting 2 per cent.
cash discount, whether taken or not)
being given for total increases of 7%
to 12% per cent.; 1% per cent., on the
same basis, for increases of 12% to
1714 per cent., and 2 per cent. for 17%
per cent. or more.

“Qualifying percentages in each

group are 2% lower than for last year.
These differences appear slight, but we
believe they will enable from 10 to 20
per cent. more dealers to participate
in the extra-profit plan.”

The plan does not apply to items
acquired by the Postum Company dur-
ing the year—although the company
reserves the right to include such ad-
ditional items.

If any of the products listed were
not stocked throughout 1928 they will
not be considered in the aggregate
purchases in 1929.

“Tn general, the unit of comparison
between 1928 and 1929 purchases,” he
pointed out, “will be the standard case.
Where a different unit applies the deal-
er will be notified. If any changes in
pack are put into effect which would
invalidate this comparison, the unit of
comparison will be the consumer pack-
age. If a change should be made in
the weight or size of the consumer
package, an equitable unit of com-
parison will be arranged.

“Purchases to be compared in 1928
and 1929 will consist only of packaged
products bought for resale and intend-
ed for purchase ultimately in original
packages by the consumer.

“A record of 1928 purchases has just
been mailed to each dealer by the
Postum Company and will serve as the
basis of comparison.

“Where two or more dealers have
consolidated in 1928, or who may in
1929, the combined purchases both be-
fore and after consolidation will count
in the yearly totals.

“Tn the case of chain store organ-
izations the comparison between 1928
and 1929 will be based on the average
purchases per store in the two years.

“Tf for any reason a dealer’s name
is withdrawn from the Postum Com-
pany’s list, the company will at the
end of the calendar year reward him
for that portion of the year he was a
dealer.

“Pooling of orders is not permitted.
This ruling would apply to an order
ostensibly from one dealer if the mer-
chandise were actually to be distribut-
ed among two or more. The ruling
will not apply, of course, to legitimate
orders for pool-cars, each participant
in which is billed individually.

“Overbuying at any time is unsound.
Overbuying at the close of the year
for the purpose of insuring participa-
tion in the extra-profit plan is not only
unsound but a violation of the spirit of
the plan—which is to encourage effec-
tive distribution to the ultimate con-
We urge our dealers to fol-
low these rules:

sumer.

“1. So that all orders received may
be shipped prior to December 31, 1929,
final orders for merchandise to apply
on this year’s volume must be placed
not later than December 16.

“2 Aggregate orders (for products

whose purchases in 1928 and 1929 are
to be compared) which are placed by
a customer in November or in Decem-
ber, 1929, and which exceed his pur-
chases in the same months of 1928 by
more than 35 per cent., will not be in-
cluded in the 1929 volume on which
the percentage of extra profit dividend
is based.

“Although the comparison of 1928
and 1929 purchases will be based on
the aggregate purchases of all items
stocked throughout the two vears, and
although a gain on each item ts not
required, we hope that each dealer who
participates will show a gain on each
item. lt is obvious also that if pains
are not registered on each item the
task of making an aggregate gain large
enough to permit participation in the
plan will be greatly increased.

“Large volume at inadequate profit
is not sound business; it benefits
neither the dealer nor the manufactur-
er. Our extra-profit plan is intended
both to reward those who work effec-
tively in behalf of our products and to
provide an extra profit which we want
our dealers to get and to keep.”

All products made and sold by the
Postum Company and its associated
companies are available under the
extra-profit plan.

a

Muskegon — The Muskegon Candy
Corporation will open bids March 12
for a three-story and basement brick
building on the corner of Peck street
and Keating avenue. The dimensions
will be 75x100 feet. In connection with
the new building program an amend-
ment to the original articles of associa-
tion has been filed with the county
clerk, and this week the company will
go before the State Securities Commis-
sion to seek authority to issue and sell
more stock. The financial reorganiza-
tion will change the stock from $100
common shares of 25,000 shares of no-
par, with a stated value of $10, making
the compnay a $250,000 organization.
Of this amount $118,200 has been paid
in, according to information set forth
in the amendment. Of the 25,000 shares,
10,000 will be class A, paying an annual
dividend of 90 cents per share. The
remainder, or 15.000 shares, will be
class B stock, paving dividends up to 90
cents per year after class A dividends
have been paid, after which both class-
The present paid
in capital represents 11,820 shares of

es will share alike.

class B stick. There has been no class
A stock sold. In the organization, 10
shares of no-par class B stock were ex-
changed for one share of the old $100
common stock.
a oe

The two agencies which have done
most for the emancipation of women
are congress and the drug store sand-
wich,

  

 

From the Michigan
Metropolis.

A new restaurant was opened Mon-
day in the First National Bank build-
ing. The restaurant is owned by the
Union News Co. Harry Neff is the
manager in charge.

Late News

Among Detroit’s new industries al-
lied with the textile trades is the
Queenly Garment Co., located at 23
East Jefferson avenue. L. J. Fuerst,
the proprietor, is also the designer,
having had several years’ experience
with Eastern manufacturers previous
to coming to Detroit. The company
specializes in popular priced garments
for women.

C. E. Fisher, president of the Fisher
Wall Paper Co. is spending a few
weeks in Florida.

Russell H. Walker, well known in
local automobile circles, has been ap-
pointed exclusive Marmon dealer in
the Mack-Gratiot section of Detroit.
The new organization, known as the
Walker-Marmon Co. will handle the
distribution and is located at 8920 Mack
avenue.

Three home office representatives of
the Connecticut General Life Insurance
Co. were guests of honor Friday night
at a dinner at the Detroit-Leland Ho-
tel given by W. C. Bailey, general
agent for the Detroit district. Several
score agents attended the dinner. The
guests were George E. Capen, assist-
ant superintendent of agencies, Howard
C. Hill, secretary of the group insur-
ance department, and Roger Risley.

According to police records, acci-
dents reported during February, 1929,
were less than in any previous year
since 1924. Only a total of 525 persons
were injured during the month, while
there were 1,083 accidents reported in
in which no one was injured. The re-
duction is all the more notable because
it came without the aid of a sudden
police traffic ambuscade.

Miss Mildred Hein, formerly assist-
ant advertising manager for Kern’s
department store, is now in charge of
the advertising for Herman and Ben
Marks, furriers. Miss Hein, in addition
to her ability to write and lay out copy,
is an accomplished artist and makes her
own sketches and drawings.

One of the attractions at the Third
Setter Merchandising Conference and
Exposition, to be held here next week,
will be a miniature Wilton rug weaving
machine in actual operation. The ma-
chine will be a part of the C. A. Fin-
sterwald exhibit.

While business and industrial condi-
tions in Detroit show continued and
steady improvement, the same is true
of Detroit’s next door neighbor, Wind-
sor, Ontario. Sky scrapers, new ho-
tels and street improvements and wid-
enings are the order of the day in the
Canadian cities. The $22,000,000 Am-
bassador bridge is rapidly nearing com-
pletion, while work on the $25,000,000
vehicular tunnel is being rushed and
will, according to reports, be com-
pleted during the late summer. As a
resuft of the closer tie-up between the
Canadian border cities and Detroit as
a result of the connecting spectacular
transit approaches the tourist trade

MICHIGAN TRADESMAN

here will be augmented by thousands
of visitors.

The Belle Isle Boat & Engine Co.
has moved irito its new home at 8777
Jefferson avenue. Approximately 30,-
000 square feet are devoted to the new
display rooms, the largest of its kind
in the country.

Visitors to the Better Merchandising
Conference next week have a real treat
in store for them in the North Amer-
ican flower show, which will be held
at convention hall, March 13 to 21.
In calling it the world’s gretaest show
the sponsors of this great civic project
do not exaggerate in the least. The
flower show is an annual event in De-
troit.

More Detroit employment in the of-
fing. A newly
known as the Great Lakes Steel Cor-

organized concern,
poration, will start construction withia
thirty days on an eighty acre site pur-
chased in Ecorse, a suburb of this city.
This new project gives increased im-
petus to the development of greater
Detroit as a steel manufacturing city.
The plant will cost $20,000,000 and will
give employment to 3,000 men at the
start. Before announcement of the new
corporation came, the entire stock issue
had been subscribed.

S. Stulberg, city representative for
A. Krolik & Co., was united in mar-
riage on Feb. 24 to Miss Flora Mos-
cow, of Detroit. The good wishes of
their many friends in and out of De-
troit are extended to the happy young
couple.

Julius Braun, who engaged in the
specialty knit goods business a few
weeks ago, is well known to the trade
located in the Detroit area, having
served for a number of years as sales-
man and department manager for a
local wholesale concern. Mr. Braun,
convinced that the future big successes
in the textile business would be for
those who specialized, launched into
the business bearing his name with
every prospect that it will prove a
financial success.

Stores,
Woodward and Baltimore avenues, will

The Baltimore’ Bargain
open a department store in Cadillac
Square in about ten days.

Finishing touches to the coming
Third Bette Merchandising Conference
and Exposition are being completed at
a series of noonday meetings held
throughout this week. The affair is
scheduled to outshine all previous
events and a careful perusal of the
program indicates an unusually bril-
liant array of talent to lead the de-
partmentals, discussions and talks to
the retailers assembled. In this age of
unusual business activities and retail
storekeeping problems, it is inconceiv-
able that independent retailers would
intentionally stay away from the great
opportunities afforded by the Better
Merchandising Conference and Exposi-
tion—or, as a matter of fact, any sim-
ilar event offering educational advan-
tages to merchants.

A weekly survey of business condi-
tions is broadcast. by the Department
of Commerce over radio _ station
W.W.J. each Thursday.

Paul H. King, of Detroit, referee in
bankruptcy, has ordered the sale of the

 

March 6, 1929

 

 

GRAND AND UPRIGHT PIANOS TO RENT

PORTE RUE LULL RL Ue

OUTIL AEA A © MLL

 

TO TRULY COMPLETE
the FURNISHING of Your HOME

You Need
A Grand Piano

HE many sizes in which this type of in-

strument may be had; the variety of
designs, both in conventional and period art

models, and the outstanding beauty of each;
together with the atmosphere of culture and
discrimination that its presence imparts, make
a grand piano the means to utmost richness and
completeness in your home furnishings.

At the House of Grinnell you will find a vast
assortment to select from, and a wide range of
prices

$495, $645, $785, etc.,

for beautiful, new, guaranteed instruments. And,
you can just as well have one immediately, for
we gladly arrange conveniently monthly terms

if desired.

GRINNELL BROS.

STEINWAY REPRESENTATIVES
“Michigan’s Leading Music House”

Hdars., 1515-21 Woodward Ave., Detroit

BRANCH STORES

AT ADRIAN, ANN ARBOR, BAY CITY, FLINT. GRAND RAPIDS, HILLS-
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AND YPSILANTI, MICH.; WINDSOR, ONT.; TOLEDO, LIMA, BRYAN,
OAK HARBOR. FINDLAY and FREMONT, OHIO; 9 DETROIT BRANCHES

 

 

 

 

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March 6, 1929

 

MICHIGAN TRADESMAN

 

assets of Piggotts, Inc., bankrupt fur-
niture dealers of Bay City, to John C.
Ross of that city, for $93,000. The
declaration was made at the first meet-
ing of creditors, and upon the motion
of attorneys representing large blocks
of creditors. The offer made by Ross
was the largest of several bids re-
ceived by the Detroit Security & Trust
Co., receivers. James M. Golding.
——_»--.____

Where the Truth Is To Be Found.

Grandville, March 5—Intolerance is
not as forceful in America as it was
in times past. Most church people ad-
mit there are good people who never
saw the inside of a church. And why
not? How many of the thousands of
America’s sons who died on Southern
battle fields in time of civil war were
members of any church? I have no
figures to show, yet I do knovv that of
all the army of lumberjacks who went
South to fight for the flag which had
been hauled down at Fort Sumpter not
one in a dozen made profession of re-
ligion.

These men were, however, good citi-
zens, and did yeoman service for their
country, serving God and the Union
as seemed fitting in their own hearts.

I recall the names of three men who
left our little mill on the Muskegon as
volunteers in that #ar who never came
back, nor to this day is the place of
their burial known to their friends.

One of these men was a farmer from
Illinois who came to the lumber woods
of Michigan hoping to better his for-
tunes. He was a man of high ideals
a true gentleman, and honest to the
core. Not a member of any church
vet filled with reverence for that God
which is on land and sea throughout
the universe.

He did veoman service for the old
flax and disappeared forever at the
battle of ‘Chickamauga. The where-
abouts of his sepulchre has ever re-
mained unknown despite a thorouweh
search by his relatives. One of the
unknown Union dead perhaps whose
hones are among those beneath that
monument erected at Arlington.

There is scarcely a human being of
ordinary intelligence that denies the
existence of a supreme power greater
than man’s: a power which some call
God and others a supreme intelligence
unnamable, vet which oversees this
world and as surely notes the spar-
row’s fall as does the God of scripture.

America is not an infidel nation even
though churchanitv is on the decline
\n infinite being overrules the world
which fact is acknowledged by ma
of those who make no profession of
religion.

On the bloody field of the Wilder-
ness fell another of our mill bovs
whose place of burial remains wn-
Enown to this day. A genial, jolly
lumberiack was he, filled to the brim
with good will toward all his com-
panions of mill and army. Not a mem-
ber of any church. vet 2 full believer
in the goodness of a divine power that
would make all things right at the last.

sy their acts shall ve know them. It
7s not what we say but what we do
that counts in this world and in the
world to come. I once heard a min-
ister of the gospel declare from his
place behind the pulpit that the veriest
hypocrite inside the church was. far
better than the best man outside of it.

What think vou of such doctrine as
that? Verv few. Christians would
sanction such doctrine, and it is doubt-
ful if the speaker really believed it
himself. There are extravaganzies in
the pulpit as well as out, and no doubt
there are many such which would in
private speech be denied.

Nevertheless there are as good peo-
ple outside as in the folds of the
church. The fact of attending divine
service each first day of the week does
not make of a man or woman a thor-
ough going Christian in the full mean-
ing of that term.

The third man who fell in one of the
battles in Virginia and whose body was
never recovered was a doctor of our
settlement who entered the army as a
volunteer in the early part of the war.
He was a man of intelligence who be-
lieved in God but had no religious af-
filiations. Where must we put such
men? Because their bodies were lost
to their friends it is not necessary to
cast them out of God’s universe as
forever lost.

Beside the bier of an aged lumber-
man stood the widow, her face bathed
in tears. She sobbed out her heartfelt
sorrow, declaring as a friendly woman
wound her arm about her shoulders,
that if she knew she should meet that
dear one again she could rest satisfied.
The one who sought to soothe her
grief said to her in soothing assurance
that there was not the least doubt that
the widow would meet her gore hus-
band again in another and better land
where the spirit lives on forever.

This friendly assurance from one she
dearly loved did much to break the
chill of death and buoved up the heart
of the widowed one although her
friend with the kindly voice was not
the member of any church.

Years later, when she sat beside a
grave in a large cemetery with a com-
panion, this kindly soul made known
the fact that she did not care where
she was buried after her demise since
she knew that she should not be there.

There was faith for you such as few
even worshipping in the pews of a
fashionable church could duplicate.
And that kindly woman passed over a
short time later full of faith in a here-
after in which she should meet all her
friends gone before even though no
church spire served to point the way
to that glory land.

I note that one writer on the life
of the immortal Lincoln makes the
statement that he was a Presbyterian.
Of course the child old enough to read
history knows that statement to be
false. Lincoln was the member of no
church and yet everv church in the
land would gladly have taken him in
had he at anv time offered himself.

It is worth that makes the man.
Those business men who deal with the
public over the counter of a store can
tell vou that they never judge a man’s
honesty by the church he attends, and
that there are just as many honest ones
outside as in the churches. We may
well conclude that a spiritual life is as
well assured to the honest person
whether he is in or outside the pale of
any church. Old Timer.

a

Ensembles Great Aid To Scarfs.

One result of the ensemble vogue
this season has been notably greater
interest in searfs. This includes both
the fur and the fancy silk types of
peck adornment. For early retail sell-
ing. the orders placed for fur scarfs,
particularly foxes, have been quite
heavy and considerably in excess of a
vear ago. Buyers here say scarfs are
by far the most active fur items at the

moment. The influence is

creating what appears to be a record

sports

season for silk scarfs, including a wide
array of printed and hand-painted

stvles.

 

.

There is a wide difference between
interest on notes and notes of interest,
but when notes of interest regarding
good causes produce a response in
bank checks the difference becomes
less.

—_+2-.___—

Pat Crowe has finally convinced the
police that he didn’t commit suicide.
In the old days he would have been
given the third degree and probably
would have confessed,

 

 

 

 

 

 

 

 

 

 

 

You can leave no better friend or

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Zw ci NEA
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EAR)

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Grand Rapids

 

 

 

+ pene

4

MOVEMENTS OF MERCHANTS:

Lennon—Merle Fowler has opened a
meat market here.

Fountain—Fire completely destroy-
ed the grain elevator of B. F. Brunke
March 1.

Flint—The Peer Coal & Lumber Co.
has changed its name to the Larson
Lumber Co.

Hancock—Chris Kehl has opened a
grocery and meat market in the Woyd-
ziak building.

Munith—Shuart, Inc., lumber, etc.,
has increased its capital stock from
$50,900 to $60,000.

Detroit—A. Riskind, shoe dealer at
9135 Jos. Campau avenue, has filed a
petition in bankruptcy.

Houghton—The grocery and meat
market of Chris Kehl was damaged by
fire with a loss of $10,000.

Sturgis—J. R. Taylor has discontin-
ued his grocery and meat business at
109 North Nottawa street.

Escanaba—The Scandia Co-opera-
tive Association has increased its cap-
ital stock from $6,000 to $50,000.

Hudson—The Great Atlantic & Pa-
cific Co. has taken over the Palace
Meat Market of George A. Steger.

Kalamazoo—The Pick-It Shops, 504
West North street, has increased its
capital stock from $5,000 to $10,000.

Rose City—The Danin Co., dealer in
general merchandise, has increased its
capital stock from $30,000 to $50,000.

Detroit—The Concrete Materials
Co., 848 Buhl building, has changed
its name to the Dolomite Materials
(oe.

Detroit—Alex Cybulski has purchas-
ed the meat market at 2940 East
Davison avenue from Walter Rogow-
ski.
Sunfield—H. V. Switzer has sold his
hardware stock and store fixtures to
H. H. Warren, who has taken pos-
session.

Kalamazoo—The Entroth Shoe Co.,
132 South Burdick street, has changed
its name to the Entroth Cloak & Suit
Co, Inc.

Detroit—The Artistic Furniture Co.,
2000 East Atwater street, has increas-
ed its capital stock from $50,000 to
$100,000.

Bad Axe—The W. R. Polewacz Co.,
dealer in general merchandise, has in-
creased its capital stock from $50,000
to $100,000.

Climax—Mrs. Margaret Ballou, re-
cently of Kalamazoo, succeeds Mrs.
Hattie McIlvain in the restaurant and
bakery business.

Battle Creek— The Brigham &
Uldricks Co., 135 Hamblin avenue, has
changed its name to the Interstate Mill
& Lumber Co.

Lansing—Roy Castle is erecting a
modern bakery at the corner of Rundle
avenue and Logan street and will oc-
cupy it about April 1.

Detroit—-The Detroit Frame &
Manufacturing Co., 10650 Cloverdale
avenue, has increased its capital stock
from $6.000 to $250,000.

3ig Rapids—The V. & R. chain
store organization has purchased the
local branch of the Fidelity store and
will continue the business.

Kalamazoo—The Kalamazoo Stor-
age & Transfer Co., 458 North Burdick
street, has changed its name to the

MICHIGAN TRADESMAN

Kalamazoo Warehouse Furniture Co.

Ionia—Vaughn & Ragsdale, conduct-
ing a chain of stores, has taken over
the dry goods stock of the Fidelity
Stores Co. It will discontinue its gro-
cery store.

Detroit — The Metropolitan Store,
8803 Michigan avenue, has been incor-
porated with an authorized capital
stock of $15,000, all of which has been
subscribed and paid in.

Hart—Chris Antonopulos, proprietor
of the Hart Sweet Shop, has sold his
stock and store fixtures to Milton D.
Westfall. who will conduct it in con-
nection with his restaurant.

Grand Rapids—L. Levinsohn has
purchased the dry goods and shoe
stock of Louis Rabinoff, 340 West
Leonard street and is conducting a
closing out sale on the premises.

Wayland—A. W. Preap, proprietor
of the Beehive, confectionery, ice
cream, etc., has sold his stock and store
fixtures to F. A. Clingen, of Grand
Rapids, who has taken possesion.

Lansing—The Farmers Elevator Co.,
634 East Grand River avenue, has been
incorporated with an authorized capital
stock of $20,000, $12,000 of which has
been subscribed and paid in in cash.

East LeRoy—Daniel S. Case, who
recently sold his grain elevator at
Climax, is erecting a modern grain
elevator here and will engage in the
grain and fuel business about April 1.

Detroit—The W. F. Hurd Lumber
Co., 171 South Campbell avenue, has
been incorporated with an authorized
capital stock of $3,000, all of which has
been subscribed and $1,000 paid in in
cash.

Detroit—L. Levinsohn, of Saginaw,
has purchased the stock of men’s fur-
nishings and store fixtures of David
Shenker, 14149 East Jefferson avenue,
and is conducting a closing out sale on
the premises.

Ishpeming—Charles Hecko has pur-
chased the stock of confectionery, etc.,
store fixtures and store building of
Walter Erickson, at the corner of
Division and First streets, taking pos-
session April 1.

Detroit—The Standard Credit Jew-
elry Co., 7016 Harper avenue, has been
incorporated with an authorized capital
stock of $20,000, all of which has been
subscribed and paid in, $540 in cash
and $19,460 in property.

Flint—The Penn Drug Go., Inc.,
East Third street, has been incorporat-
ed with an authorized capital stock of
$300,000 common and 60,000 shares no
par value, $100,000 being subscribed
and paid in in property.

Detroit—Win Helmboldt, Inc., 8120
Grand River avenue, has been incor-
porated to deal in motor vehicles and
parts, with an authorized capital stock
of $25,000, $6,000 of which has been
subscribed and paid in in cash.

Detroit — Automotive Co-operative
Inc., 10616 Grand River avenue, has
been incorporated to deal in automo-
tive products, with an authorized cap-
ital stock of $10,000, of which amount
$2,400 has been subscribed and $1,000
paid in in cash.

Alanson—B. D. Owens has sold his
stock of medicines, sporting goods,
paints and varnishes, and store fixtures
to William Gerst of Traverse City and

Thomas L. Bryant, of Pellston, who
will continue the business under the
style of Gerst & Bryant.

Detroit—The Central Tea Co., 3501
Michigan avenue, has merged its tea,
coffee and grocery business into a
stock company under the same style,
with an authorized capital stock of
$10,000 preferred, all of which has been
subscribed and paid in in property.

Grand Rapids—The Art Cookie
Stamp Co., 115 Michigan street, N. W.,
has merged its bakery equipment busi-
ness into a stock company under the
same style, with an authorized capital
stock of $10,000, $9,000 of which has
been subscribed and paid in, $600 in
cash and $8,400 in property.

Detroit — Laskey Jewelry Stores,
Inc., 6472 Chene street, has been in-
corporated to conduct a retail jewelry
business with an authorized capital
stock of $40,000 preferred and 10,000
shares no par value, of which amount
$30,000 and 9,000 shares has been sub-
scribed and $30,000 paid in in cash.

Detroit—R. S. Gehlert & Co., 408
West Jefferson avenue, wholesale and
retail dealer in teas and spices, has
merged its business into a stock com-
pany under the same style with an
authorized capital stock of 10,000 shares
at $4.39 a share, all of which has been
subscribed and paid in in property.

Ludington—Nels C. Madsen celebrat-
ed his fortieth year in the hardware
business by selling his inerest in the
hardware stock of the Madsen & Clau-
son Hardware Co. to his partner,
Charles Clauson, taking in payment the
double store building and a two-family
flat at 610 South Washington avenue.
Mr. Clauson will continue the business
under his own name.

Alanson—The Pioneer Store which
has been successfully conducted by its
owner, Burton D. Owen, has been
sold to Wm. Gerst, of Traverse City.
This store was first owned by Emmet
White one of Alanson’s pioneers, then
sold to Mr. Lasnell and purchased by
Mr. Owens about ten years ago. Mr.
Gerst is planning on putting in an up
to date soda fountain and making
other improvements in the business.
Mr. Owens has not yet decided what
line of business he will take up but for
the present he will go to Yellow
Springs, Ohio, where his two daugh-
ters live.

Manufacturing Matters.

Climax—Clyde Rolfe has purchased
the stock and plant of the Climax
Milling Co. and will continue the busi-
ness under the same style.

Birmingham — The Birmingham
Creamery & Ice Manufacturing Co.,
420 Maple street, has changed its name
to the Birmingham Ice Co.

Lansing—The Melling Forging Co.
has changed its name to the Melling
Forge Co. and increased its capitaliza-
tion from $100,000 to $300,000.

Grand Rapids—The Keeler Brass
Co., Godfrey avenue, has increased its
capital stock from 80,000 shares no
par value to 85,000 shares no par value.

Detroit—The Detroit Precision Tool
Co., 729 Meldrum avenue, has been
incorporated with an authorized cap-
ital stock of $25,000, $12,000 of which

March 6, 1929

has been subscribed and paid in in
cash.

Grand Rapids—The Henning Manu-
facturing Co., 421 Market avenue,
manufacturer of casein glues and al-
lied products, has changed its capital-
ization from $50,000 to $10,000 pre-
ferred and 10,000 shares no par value.

Ann Arbor—Murdock & Porter, Inc.,
419 Detroit St., has been incorporated
to manufacture and sell heating and
ventilating apparatus, with an author-
ized capital stock of $15,000, $3,000 of
which has been subscribed and paid in
in cash.

Detroit—The Ideal Brick Corpora-
tion, 708 Brainard street, has been in-
corporated to manufacture and deal in
brick, with an authorized capital stock
of 150,000 shares at $1 a share, $15,000
of which has been subscribed and $2,-
000 paid in in cash.

Detroit—The Ri-Dru Co., 10588 W.
Vernor Highway, has been incorporat-
ed to manufacture and deal in patent
medicines, with an authorized capital
stock of $20,000, all of which has been
subscribed, $2,000 paid in in cash and
$10,200 in property.

Holland—The Szekzely Aircraft &
Engine Co., West 12th street, has been
incorporated to manufacture parts for
autos and airplanes with an authorized
capital stock of 100,000 shares no par
value. $201,125.58 being subscribed and
paid in in property.

Detroit—The Metllurgical & Chem-
ical Corporation, 1693 Dime Bank
building, has been incorporated to man-
ufacture and sell chemicals and metal-
lurgical products, with an authorized
capital stock of $50,000, $10,000 of
which has been subscribed and paid in
in cash.

Detroit—The Stone Cement Prod-
ucts Corporation, 2841 Jerome avenue,
has been incorporated to manufacture
and deal in stone and clay products
with an authorized capital stock of
$10,000, all of which has been sub-
scribed, $1,000 paid in in cash and $6,-
000 in property.

Detroit — The Ainsworth Manufac-
turing Corporation, 2200 Franklin
street, manufacturer of windshields and
other auto parts, has merged its busi-
ness into a stock company under the
same style, with an authorized capital
stock of $2,000,000, $1,161,490 of which
has been subscribed and $180,000 paid
in in cash.

++ 2 -

Charlevoix—The Charlevoix Hard-
ware Co., which was established in
1871, has been taken over by Robert
F. Sloan as receiver under the author-
ity of the Charlevoix Circuit Court.
Business will be continued without in-
terruption by order of the court. The
action was precipitated by a_ stock-
holder who pulled out of the busines:
and started a competing establishment
The assets are alleged to be $54,000
The liabilities are $22,000—$9,000 to a
local bank and $13,000 to merchandise
creditors. On the face of things ‘it
looks as though everyone would re-
ceive 100 cents on a dollar, including
the stockholders. The business will
probably be re-organized and continue
to be a leading feature of the mercan-
tile interests of the city.

 

ns i

 

 

 

 

 

 

Dir anate

 

 

March 6, 1929

MICHIGAN

TRADESMAN

5
S

 

Essential Features of the Grocery
Staples.

Sugar—Jobbers hold can granulated
at 5.70 and beet granulated at 5.60.

Tea—Ceylons and Indias are in a
routine demand, and some dealers re-
port a fairly Oactive trade in Formosas.
Cables from Colombo manifest a litlte
weaker market, with prices quoted “c
lower on all descriptions.

Canned Fruits—Peaches are moving
in a big way, but this is nothing ex-
traordinary and the market remains
about the same as it was some months
ago. Apricots and cherries are strong-
ly held, and with the spring season
almost here, some buyers are going to
find it hard to buy anything in either
of the two items.

Canned Vegetables — California to-
matoes are in light supply on the Coast,
and canners are firm in their ideas.
Spring pack spinach has attracted a
good buying interest and bookings are
reported satisfactory. Cold weather in
California has retarded the growth of
the crop, and it is the general expecta-
tion that canning will not begin until
a week later than last year, and it will
be well after the middle of March be-
fore a start can be made in central
California. Packing in Southern Cali-
fornia will begin, as usual, earlier than
that, of course, but will be late there
also. Future peas have been attracting
some attention, but there have been no
particularly interesting bookings so far.
Visiting packers say that their prices
will be about the same as last year’s.
More interest is being shown in future
string beans, perhaps, than in any
other commodity, and prices as named
by the various canners are well re-
ceived. Spot string beans are also
selling well, and at high prices. Corn
is inactive. A popular brand of mixed
peas and corn is enjoying a good call.

Dried Fruits—California prunes are
strong and are enjoying a normally
good movement, with 40s the favored
size. The tendency is to work upward.
Oregon prunes are higher in price, and
are in lighter supply locally, while the
Coast is reported almost entirely sold
up. Apricots are strong and are selling
well. The fancy grades are scarce in
New York and closely cleaned up on
the Coast. With prices so much higher
than either prunes or peaches, the pres-
ent demand is excellent. It looks as
though imported citron would continue
to go up until it has reached the old-
time basis of 35c per pound. Not that
it is anything like that now, but cables
are advancing steadily, and spot prices
are going up correspondingly.

Canned Fish—One of the most im-
portant canners of Maine sardines re-
ports that his entire pack of carton
sardines has been sold, leaving only
keyless and key oils available. This
condition is general, too, and it adds
a firm tone to the market. All sizes of
mustards are in light supply in can-
ners’ hands. While the salmon market
is steady to firm in tone, the demand
is unusually dead for the time of the
year. In previous years the Lenten
season brought with it a marked im-
provement in demand, and by this time
the trade would ordinarily be quite
busy with their orders and a brisk
movement would be prevalent in all

Eastern markets. No one apparently
can offer a good reason why such a
dull condition exists. Reports from
the market in Seattle, on the other
hand, are decidedly bullish in charac-
ter, with canners holding pinks at $1.75
and reporting a steady exhaustion of
stocks. Tuna is doing fairly well local-
ly and prices are steadily maintained.

Salt Fish—There has been a good
trade in all salt fish during this Lenten
season, which has cleaned up supplies
of importers. Holland herring is ex-
tremely scarce and as it is late in the
season no more shipments are expect-
ed. Irish mackerel is in short supply
and assortments are limited. With the
lately reawakened interest on the part
of consumers in salt fish, all those in
the trade are looking forward to next
year as a good one. Just what the
cause of this increase in demand is
cannot be ascertained, but it is certain-
ly marked. Prices are on previously
quoted levels.

Nuts—Spring outlets have been felt
to some extent in the demand for nuts
in the shell, but the market has been
somewhat of a disappointment to the
seller as the call has been routine and
mostly for immediate needs. Too
much conservative buying is going on
to allow for any marked betterment in
prices, or for a healthier undertone,
but in the face of a limited demand the
range has been maintained. Jobbers
reports an increased enquiry for Cali-
fornia walnuts, and with the coming of
the Jewish Passover holidays demand
has increased for filberts and Brazils.
Unshelled almonds are moving only
fairly well. The shelled nut market is
strong in tone owing to unusually
small supplies on hand as compared
with previous years, but no particular
activity is evident. Domestic almonds
are due to advance a cent a pound on
all grades about the middle of the
month. | Shelled walnuts and_ filberts
are steady but unchanged. Nothing
new has occurred in the primary mar-
kets abroad, which continue strong
and advancing in trend.

Sauerkraut—Demand for sauerkraut
is better than usual and prices are
strong, though unchanged. Storage
cabbage is closely sold up and _ ship-
ments from the South have not com-
menced. There are rapid movements
in kraut fuice.

Vinegar—Trading is seasonally slow
and the market is wholly devoid of re-
cent developments. With the approach
of spring operators are beginning to
feel more optimistic. Prices are the
same as previously reported.

——_2> > —___
Review of the Produce Market.

Apples—Northern Spy, $2.50 for No.
1 and $1.75 for No. 2; Baldwins, $1.75;
Idaho Delicious, $2.75 per bu. basket;
Idaho Spitzenberg, $2.75 per bu. basket.

Bagas—Canadian, $1.50 per 100 Ib.
bag.

Bananas—4%@5c per Ib.

Beets—$1.50 per bu. for old; $3.75
per crate for new from Texas.

3russel Sprouts—32c per qt.

Butter—Jobbers hold prints at 5lc
and fresh packed in 65 Ib. tubs at 50c.

Butter Beans—$4.50 per hamper for
Florida.

Carrots—Home grown $1.65 per bu.;

new from Calif., $4 per crate of 5 doz.

Cabbage—Home grown, $3 per 100
Ibs.; new from Texas, $3.50 per 100
Ib. crate.

Cauliflower—$2.50 per doz.

Celery—Florida commands 75c per
bunch or $3.75 per crate.

Cocoanuts—90c per doz. or $7 per
hag.

‘Cucumbers—$1.75 per doz. for Ih-
nois hot house.

Dried Beans—Michigan jobbers are
quoting as follows:

@. Pea Beans ...... $9.90
Light Red Kidney —_______-____ 9.75
Bask Red Kidney ---________- 9.75

Eggs—The market has declined 5c
per doz. from a week ago, with every
indication of still lower prices. Jobbers
pay 33c for fresh.

Garlick—23c per Ib.

Calif. Emperor in sawdust,

 

Grapes
$4.50 per keg.
Green Onions—Shallots, 60c¢ per doz.
Green Peas—20c per doz.
port a fairly active trade in Formosas.
Green Peppers—65c per doz.
Lemons—Ruling prices this week are
as follows:

 

Sis RO
BOO Sunkist 6.00
B60 Red Ball =. 6.00
300 Red Ball | 6.00
Lettuee—In good demand on_ the
following basis:
Imperial Valley, per crate ------$3.75
Hot house leaf, per fb. _________- 10¢

Limes—$1.25 per box.
Mushrooms—/5c per Ib.

 

Oranges—Fancy Sunkist California
Navels are now on the following basis:
26 $5.50
me
76 4.50
200 4.25
2 4.25
O16 oe 4.25
200 4.25
C24 4.00

Florida, $5.50 per crate for all sizes.

Onions—Spanish, $3 per crate; home
grown, $5.50 per 100 Ib. bag.

Potatoes—40@60c per bu. according
to quality, for home grown; Idaho
stock in 100 Ib. sacks, $3. The Idaho
yotatoes run 60 per cent. to bakers.

Poultry—Wilson & Company pay
as follows:

Pletvy sawis 220 28 2 28c
tid font. __....... Ae
ieavy Roaster 2 = = 30c
WF cies Ce
Radishes—45c per doz. bunches.

 

Spinach—$1.10 per bu.

Strawberries—30c per pint.

Sweet Potatoes—$2.75 per hamper
for kiln dried Jerseys.

Tomatoes—$1 for 6 lb. basket from
California.

Turnips—75c per doz. bunches for
Florida.

Veal Calves — Wilson & Company
pay as follows:

Wanew 202 ee 20c
Cond (22 18¢
Medrun (2) oe 15¢
Beer ee 12c

+2
The New Frankfort Food Depot Is
Imposing.
The most modern example of a
municipal public market has recently
been complete and put into operation

in Frankfort-on-Main, Germany, a city
with a population of about 500,000. In
this “Gross Market Halle,” convenient-
ly accessible from all parts of the city,
the resident of Frankfort may buy ata
minimum cost all of his table neces-
sities, including fresh and dried fruits
and vegetables, milk products, fish
eggs and meat. This applies to all kinds
of food, not only domestic to Germany

but imported from beyond its borders.

The public market comprises two
main buildings, the Great Market Hall,
intended primarily for the retailing of
food, and the import warehouse, with
its custom control provision and its
spacious storage facilities of keeping
food and fruit until distribution and
sale. The Great Market Hall is an im-
posing concrete and brick structure,
towering seven stories above the street
level for about 150 feet and covering
an area equivalent to that of the entire
Grand Central Terminal in New York
City. Light and ventilation are obtain-
ed through windows en both sides of
the large hall. One of the two end
portions is devoted to administration
and the other to storage facilities.

Domestic food supplies are unload-
ed directly from cars on the spur tracks
paralelling the entire length of the
building, and the deliveries are made
on the opposite side, thus effecting the
movement of material in one direction
only. Imported food supplies, such as
fresh tropical fruit and vegetables, fish
and meat, are received at the import
warehouse with its refrigerating facil-
ities and from which these supplies are
delivered to the Great Market Hall by
the use of overhead bridges connecting
the two buildings.

The main floor space of the Great
Market Hall is divided into three parts
by two runways for the accommodation
of electric trucks, autos and other vehi-
cles which have occasion to enter the
building. The large central space is re-
served and subdivided into stalls, for
which the market men bid and pay
rental to the community. The space
along each side of the building is re-
garded as more favorable because of
the wall backing and display possibili-
ties and yields for this reason a higher
rental. Each stall lessee is provided
with storage and refrigerating service
in the vast basement.
house trucks of the newest type supply
the delivery service between the stor-

Electric ware-

age compartments in the basement and
the individual stalls on the market floor.

An ingenious feature of the market
hall is the two open balconies extend-
ing entirely across the building and
used as luncheon restaurants. Here the
stall owner or any of his employes may
eat in full view of his stall.

At one end of the market hall is a
seven-story building which provides of-
fices for the market administration, city
officials and business firms. There is
also found here a bank, a restaurant,
municipal offices, rest rooms for em-
ployes, club quarters for the employes
of the market and their families.

At the other end of the hall is the
cold storage warehouse, provided with
the most modern type of refrigerating
machinery.

 

6

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are

Under Suspicion.

Trades-
the Gale

 
    

) S
who did the sam

  

 

 

good crowd to stay away from. They
collect $35 for service which is seldom
if ever performed. As Mr. Andersen
bays, 1 never came back.” Per-
haps it is just as well that they never
came back, because they have nothing
to give in return for the $35 they ob-

 

Watervliet, March 2—Can vou tell
me as to the responsibility of
the ional Advertising Service,
Detroit, Mich. They put out silver-
ware to be used as premiums. The
silverware is manufactured by the In-
ternational Silverware Co. I am tak-
ing the service and would like to know
if the house is on the square. Any
information you may furnish will be
greatly appreciated. F.H. Merrifield.

 

The further away you keep from the
concern you enquire about, the more
money you will have in your pocket
and the better you will sleep nights.

This concern is a skin-game one,
pure and simple. It has no connection
with the original organization except
that it buys its stuff from that factory.

In no way can you do business with

this concern without getting the worst

Monroe, March 4—A man wants me
to start black fox farming. My father
warned me against black fox, silver
fox, guinea pig, etc., enterprises, as be-
ing uncertain ventures. Please advise.

e &.

The father as usual is wise in his
cautious advice given the son. Fox
farming is a precarious enterprise at
best, and a young man having no
previous experience in the breeding and

ials would be more

 

caring for the ani
likely than not to make a failure of the
business. And the price of foxes for
breeding purposes runs into such a
large amount of money that few can
afford the experiment. To experiment
with guinea pigs would not prove so
disastrous in case of failure. Poultry
is more prosaic, but in our estimation
more likely to pay dividends.

St. Joseph, March 2—A few davs
ago a man called on me, giving his
name as Dr. Livingston, representing
the Lake Shore Treatment Co., of Chi-
cago, Ill., and Cleveland, Ohio. He
claimed to be able to cure chronic
diseases of long standing with some
green pills which he sold in boxes of
200 for $10. which he said was a three
months’ treatment, and he guaranteed
a complete cure in three months. I
am merely curious to know whether
there is such a company, and if so,
whether thev are reliable. M. O. M.

The doctor or alleged doctor travel-
ing about making claims, such as
above quoted, is on the face of the
evidence a quack. No reputable phy-
sician would make such reckless claims
that he could cure chronic diseases

MICHIGAN TRADESMAN

ALL SET FOR NEXT WEEK.

 

Official Program of Retail Grocers and Meat Dealers Association.
Tuesday, March 12

Registration of Delegates and Guests, in charge of

Herman Hanson, Secretary Grand Rapids Grocers and

Meat Dealers Association. Registration $2.00 (50c of

this amount goes to the State Association for National

per capita tax and the National Grocers Bulletin). Yearly

dues, $2.50. (Groups from organized towns pay $1.75

each on less than 25 members, $1.50 on 25 to 49 mem-

bers, 50 and over pay $1.25). Treasurers will please

bring or mail their checks in time for the annual meeting

March 12-13-14.

Convention called te order, Garret Van Der Honing.
President, G. R. Assn.

Invocation—Rev. John Dykstra, Grand Rapids.

Address of Welcome—Lee H. Bierce, Secretary G. R.
Chamber of Commerce.

Response—Vice President, A. J. Faunce, Harbor Springs.

Introduction of President Hans Johnson, President
Garret Van Der Honing.

President's Annual address.

Secretary and Treasurer's Annual report.

Appointment of Committees.
Nominating, Resolutions, Auditing.

Addre-s—-"‘How to Handle Customer Accounts,’ Dick
Miles, Holland.

Address—‘‘Price Tags & Price Cards,’’ Edward Hesse,
Muskegon.

Address— ‘Store Arrangement,” Mr. Carl W. Dipmen.
New York City. Editor Progressive Grocer.

Ample time for questions and discussions will be allowed

after each address.

Tuezday Evening.

On Tuesday evening we visit the food show. Your badge

wi | admit you and the lady. A splendid program of enter-

tainment as well as instruction is provided. Don’t miss this

Wednesday, March 13

Convention called to order, President Hans Johnson.

Report—Credentials Committee.

Address — “The Best Method of Controlling Credit
Losses,"" Herman Hanson, Grand Rapids.

Address— ‘Home Owned Stores Movement,’ Elmer Van
Antwerp, Lansing.

Address— ‘High Lights on Window Trimming,” A. Fred
Tracy, Window Display Service, Grand Rapids.

Memorial Service for those who have passed away. We
stand one minute.

Address— Training Clerks to Sell,’” A. J. Faunce, Har-
bor Springs.

Luncheon—Visiting Ladies, Hotel Pant'ind. Committee
Mrs. G. Van Der Honing, Mrs. P. Gezon, Mrs. W.
Thomasma.

Convention called to order.

Address— ‘Efficient Use of the Telephone,” F. E. Reiss.
Dis. Com. Supt. Bell Telephone Co., Grand Rapids

Address—'*Mass Display of Goods,’ Edward Schust,
Pres. Schust Baking Co., Saginaw.

Address—‘‘Retail Advertising for the Small Store,’
Herbert S. Conlon, G. R. Press, Grand Rapids.

Report Nominating Committee; Election of Officers.

Selection of next convention city.

Banquet and Program, Ball Room, Pantlind Hotel, Main
Speaker, Mr. C. H. Jannsen, Sec’y, National Grocers

Assn., St. Paul, Minnesota.
Toastmaster—Hon. Ernest T. Conlon.
Entire Program in charge of Grand Rapids Committee.

Thursday, March 14
9:30 a.m. Convention called to order.

Address—**Merchandising Fresh Vegetables and Fruit,”’
Paul Findlay, National League of Commission Mer-
chants, Washington, D. C.

(By all means don’t miss this talk. It will be worth a

hundred dollars to any man who sells fruit. We invite

our wholesaler friends to send in their salesmen. )

Report Resolutions and Auditing Committees.

Unfinished business.

Adjournment.

9 a.m.

12:30 p.m.

1:30 p.m.

6:30 p.m.

 

March 6, 1929

with green pills or pills of any other
color. We find no record in our refer-
ence books of the Lake Shore Treat-
Perhaps the alleged doctor
is carrving the company around in his
hat.

ment Co.

Coldwater, March 1—Could you give
me any information about the Ameri-
can Automobile Service League, Inc.,
of 1440 Broadway, New York City?
I have taken out insurance: was told
afterwards that it is not a reliable con-
cern. Hu. S.

This man thinks he has taken out
automobile insurance. The concern
mentioned is not an insurance concern
at all. He has probably signed one of
the service contract schemes which are
frequently sold as insurance. It is
easy money for the promoters and the
agents; but we are still waiting for a
report from anyone who is. satisfied
with his investment in these service
contracts.

—_>2 2 _____
Corporations Wound Up.

The following Michigan corpora-
tions have recently filed notices of dis-
solution with the Secretary of State:
Ferguson Construction Co., Flint.

S. G. Engineering Co., Detroit.
Mover Realty Co., Detroit.

Detroit Steel Construction Co., Detroit
Modern Fixture Co., Detroit.

Purox ‘Co., Detroit.

Division Heights Co., Detroit.
Pullman Telephone Co., Edwardsburg.
Lake City Land & Development Co.,

Ann Arbor.

Grand River Barbecue, Inc., Detroit.
Schneider Holmes Co., Detroit.

Leone & Angelo, Grocers, Inc., Detroit
Oakland County Land Co., Pontiac.
Durant Land Co., Lansing.

Philip Creamery Co., Detroit.

Cook Spring Co., Ann Arbor.

R. H. Baker Co., Inc., Detroit.
Pleasant Homes Land Co., Detroit.
Elmwood Realty Co., Jackson.
Marlboro Apartments Co., Detroit.
Potts & Potts, Inc., Detroit.

Red Triangle Oil Co., Rockford.
Sparta Creamery Co., Sparta.

Olin & Olin, Alpha.

Owosso Milling Co., Owosso.

Rowe Construction Co., Bad Axe.
Harry Cavanauch’s, Inc., Detroit.
Detroit Flint Eau Gallie Land Co.,

Flint.

Gardner White Co., Detroit.
Kennelly-Withers Corp., Detroit.
Champion Beverage Co., Detroit.
White Furnace Co., Detroit.

Gemmer Manufacturing Co., Cadillac
Henry Smith Land Co., Grand Rapids
Harwich Stamping Co., Detroit.

3eal Realty Co., Detroit.
Mahonev-Holmes Co., Lansing.
Aaron Management Corp., Detroit.
Rapid Addressing Machine Co., De-

troit.

—_—_~+-.____
Co-operation on Unit Packing.

Education of manufacturers to great-
er use of unit packing is the next step
in the campaign under way to popu-
larize this method of shipping goods.
Retailers are now quite thoroughly
sold on the merits of unit containers,
which eliminate repacking and re-
handling. The obstacle from the
manufacturer’s standpoint, however, is
that, while the total unit packing cost
is lower, the expense, in many in-
stances, is higher for the manufactur-
er. To overcome this it was suggested
that retailers should absorb some of
the increase at the initial point of ship-
ment.

—_—_>--2____

When somebody appears with a per-
fect solution of the liquor question.
everybody will listen and approve.

: |
:
4

 

 

 

 

March 6, 1929 MICHIGAN TRADESMAN

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MICHIGAN

TRADESMAN

March 6, 1929

 

NEVER WOULD BE MISSED.

In all the current discussions related
to what we call crime waves, there is a
shocking lack of reference to classes
of evildoers who manage to exist snug-
ly beyond the reach of the law and
world about them. We cherish a list
of such offenders, which daily grows
longer with names of those we should
like to nominate for instant deporta-
tion to the American Devils Island
lately proposed.

High in this list are the people who
play the saxophone weepingly. Since
the entire country is now exposed, as
the saying is, to radio, these incorri-
gibles inevitably bring misery to the
Whispering baritones
are even more to be deplored. They
are making us a Nation of finger-nail

whole people.

biters.

Nevertheless, our first nominations
for the new Devils Island wouldn't be
made from the world of what passes
nowadays for music. We would go
into all the restaurant and hotel kitch-
ens of the country and drag out for
punishment the fiends in human form
who for years have been smothering
fish in paprika. Of all the offenses
against art and reason that American
cooks have been perpetrating in imi-
tation of the half-made chefs of the
Continent this is the most reprehensi-
ble.

We are slipping into the season of
the year when, for one reason or an-
other, fish assumes an important place
on the American table. As Francois
Villon discovered centuries ago when
he wrote one of the best of his ballads,
fried fish turned in a pan and lightly
touched with salt and black pepper
acquires a flavor more delicate than
that of any other food known even to
kings.

Yet you must send special and im-
perative orders to a restaurant kitchen
unless you wish to have your brook
trout or your black bass sen up under
brown smears of paprika that utterly
obliterate its matchless natural flavor
and substitute sugestions of overdone
leather spiced with ketchup. There is
not now any American restaurant so
humble as not to insist on utterly
destroying the natural glory of fried
and broiled fish through a brutal use
of the least attractive of all known
spices.

Somewhere or other on the other
side of the world a frenzied chef seek-
ing a new sensation for cverfed boule-
vardiers put paprika thickly on fried
fish for the sake of appearances. The
world was in that instant deprived of
one of the most delicate flavors known
to man. Fish as it should be cooked
is now little more than a memory of
the kitchens of the nation’s childhood.
Now and then you can find it in a
lumber camp or in a restaurant so
small and remote as to have escaped
the destructive influence of what, for
want of another name, is quaintly

called civilization.
a

HEADED INTO BETTER TIMES.

This week marks the start of an
Administration which should be of
more positive influence than the last
one in shaping trade and industrial
welfare. Mr. Hoover’s conduct of the

Department of Commerce forecasts a
policy of engineering aid that aims at
supplying the facts required for real
business progress, and at setting the
agencies of the Government to work
for whatever objectives they may prop-
erly undertake in the light of these
facts.

All is quite well in business as a gen-
eral thing. The credit situation is the
one cloud and it has grown somewhat
darker with the further outburst of se-
curity speculation. So far rising money
rates, caused by the siphoning of funds
into the stock market appear to have
affected only building operations, which
for the month just closed ran some 15
per cent. under the same month last

pension for Mrs. Joseph Goldberger.
Her husband’s name is not so well
known as that President Wilson or
General Wood, but the services he
performed for his country were such
that the very least Congress can do
is to grant his widow the modest al-
lowance of $125 a month for which the
pension bill calls.

Who was Dr. Goldberger: He was
a poorly paid surgeon in the United
States Public Health Service who went
down into the Cotton Belt and fought
against the cruel scourge of pellagra
until he discovered its causes and its
cure. The asylums of the South were
at this time full of patients made in-
sane by this mysterious malady which

SLOW BUT SURE STARVATION

In his castigation of chain store methods in this week's Tradesman,
the writer of Out Around could have carried his argument along to its
legitimate conclusion by showing that the supremacy of the chain
store must neces-arily result in the impoverishment of the community.

The independent retail dealer sends out of town only sufficient

funds to cover his foreign purchases.

The remainder of his bank

deposits, which represent the profit he has made in his store transac-
tions, remain in the bank until invested in a home, devoted to pay-
ments on a home already purchased on time, applied to the purchase
of additional home furnishings, needed additions to his store building,
desirable additions to his stock or fixtures or investment in local
manufacturing enterprises which give employment to home people
and thus contribute to the growth and prosperity of his home town.

The chain store, on the contrary, sends the entire receipts of the
store (less rent and wages paid the store manager and his clerk) to
the headquarters of the chain system in Detroit or elsewhere, to be
immediately transferred to New York, where they are absorbed by
high priced executives and clerks and divided among the greedy

stockholders of the organization.

This steadv stream of money, constantly flowing out of town
every week, NEVER TO RETURN, must u'timately result in the com-

plete impoverishment of the community. It is a process of slow but

sure starvation.

This is the strongest indictment ever presented against the chain
store——an indictment which precludes the possibility of a defense,
because there can be no defense to a charge of this kind, based on

the logic of events.

This indictment effectually outweighs and overcomes any possible
advantage which can be presented in favor of the chain store, because
of its low prices on some lines of goods, alleged uniformity in methods

and prompt service.

In the light of this disclosure, which no one can successfully con-
tradict or set aside, the consumer who patronizes the chain store, in-
stead of the regular merchant, is effectually destroying the va'ue of any
property he owns in the town in which he lives, placing an embargo
on the further progress of his own community and helping to bring
on a period of stagnation in business, real estate and manufacturing
which will ultimately force him to accept less pav for his services and
reduce the level of living he enjoyed under conditions as they existed

before the advent of the chain store.

year. The Conference of Statisticians
in Industry points out in its latest re-
port, however, that since building and
automobile manufacture have gone
ahead so largely as a result of credit
expansion their prospects may depend
largely upon the trend in credit.

3esides the high operations in iron
and steel, the new February record in
automobile output and the rapid price
advances in copper, there may be add-
ed further improvement in the textile
markets.

 

RICHLY EARNED PENSIONS.
Following closely its consideration
of pension bills in favor of Mrs. Wil-
son and Mrs. Wood, Congress has
been called upon to act in regard to a

attacked young and old. No one knew
how it could be stamped out.

Dr. Goldberger found that it was
caused by the common diet of corn-
meal mush, hominy grits, cane mo-
lasses and salt pork, and that it could
be cured by proper food and a little
yeast. To prove that it was due to
diet alone, both he and his wife in-
jected themselves with pellagrin blood.

Seldom has a claim for a pension
been clearer than that of Mrs. Gold-
berger. The bill was blocked in the
Senate by Senator Smoot. Is there no
limit to the ingratitude of republics?

 

Every man wishes to reform his
brother, and the toughest cynic yearns
to reform the reformer.

FLOATING AIRPORTS.

Tt is announced that construction
will be begun immediately on the first
of a series of floating airports. There
are to be eight of this anchored islands
marking a sea lane across the At-
lantic and when the project is com-
pleted, it is said, planes will be able
to leave New York at 6 in the morn-
ing and be at Plymouth at 4:30 the
following afternoon.

We have no doubt that in time trans-
atlantic air service will be possible.
We are, however, somewhat dubious
as to whether it will be inaugurated
is rapidly as this program of station

on)

construction would seem to indicate.
We have fearful visions of the steel
islands with their workshops, hotels
and restaurants drifting about the At-
lantic or tossing fearfully in a winter
tempest while harassed aviators run-
ning short of gas attempt their land-
ings.

But even if the project is entirely
feasible and the airports perfectly prac-
ticable, we are sure of one thing. It
will take a heroic class of men to
make up the crews of forty-three who
are to man them.

 

AN UGLINESS SHOW.

Beauty shows are common, but Lon-
don is staging an exhibition of ugliness.
The exhibits are not persons but repre-
sentations of scenic atrocities.

One horrible example shows a ‘stone
cottage flanked by what is described as
“an artificial wood tea-shop,” a garage
covered with ugly signs and a glaring
bicycle advertisement. The “growing
horror of the enamel sign’”’ is illustrated
by views taken along roads _ beside
“smothered with
these disfiguring objects.” In contrast
are presented neat and inoffensive gas-
oline stations.

The object of the exhibition is to
sheck the public into demanding a
change. That this is not a fantastic idea
is proved by the success of at least one
Following it,
some bad patches were cleared up.

This country is brought into the pic-
ture by exhibits showing the similarity

which are garages

other such exhibition.

between the two countries in reference
to this problem. Perhaps an exhibition
of ugliness would be wort trying here.

 

THE BAD OLD DAYS.

There seemed to be something beau-
tifully romantic about the elopement of
the Chicgo heiress and the Arizona
cowboy when we first read the dispatch
telling this old familiar story of the
great open spaces. The breath-taking
ride from Castle Hot Springs, with of-
ficers on the trail of the fleeing couple,
conjured up visions of the days when
men were men, and bronchos, six-
shooters and heroic rescues of distress-
ed damsels were the stock in trade of
the Wild West. But we were sadly
disillusioned when we reached the last
lines of the report. We realized then
what we should have realized all along,
that the West as we should like to
imagine it exists only in the movies.
The bad old days are gone. For it

appears that our hero is a college grad-
uate, who adopted the range style of
dress and the mannerisms of a cowboy
simply to open a curio shop.

COR ELSON

 

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March 6, 1929

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

I have been accused of many things
of which I had no knowledge during
the time I have conducted the Trades-
man, but one accusation has never
been laid at my door-—that I have an
inordinate love for the chain store. I
have fought this menace to legitimate
merchandising with all the vigor ]
could command ever since the viper
showed its head. I shall continue to
oppose it as long as I have any breath
in my body, not because it has no good
features to commend it, but because
the bad features outweigh the good.
Under existing conditions it has but
one fundamental theory —to make
money for the owner. Such features
as service to the public, duty to the
community and fair treatment to clerks
are entirely overlooked by the chain
stores in the mad endeavor to make as
inuch money as possible and get the
money so made out of the town in
which it is made at the earliest pos-
Money made by a
legitimate merchant usually finds lodg-
ment in the local bank and is utilized

sible moment.

to assist in meeting the payrolls of
local factories, from which it comes
back to the merchant in never ending
procession and succession, but no local
banker dares to use the deposits of
chain stores in meeting local calls and
knows that
such action on his part will force him

necessities, because he
to either suspend payment or go on
a borrowing expedition day after to-
morrow or week after next.

I have all kinds of encouragement
and co-operation for anyone who has
a well-defined plan to cut the corners
of present chain store methods or cur-
tail chain store abuses, but I have al-
ways declined to work with any man
who goes at the job of crippling the
chain store by methods which do not
appear to me to be either fair, equit-
able or workable.

Among the ineffectual schemes
which have been-concocted during the
past dozen years to check the growth
of the chain store has been the plan of
taxing them out of existence. This
plan looks fine on its face, but I note
the higher courts make short shift of
such enactments by legislatures when-
ever they are brought before legal
tribunals for interpretation. The chain
stores originally paid no attention to
these legislative undertakings, know-
ing they would be promptly annulled
by the courts, but these enactments
are now becoming so frequent that
they find it a matter of economy to
“huy off’ the enthusiastic introducers
of these bills,
three times as much to their attorneys

rather than pay two or

a few months later to have the laws
declared unconstitutional on the ground
of class legislation. Because of this
condition, which is as plain as the nose
on a man’s face, I have refrained from
rushing pell mell to the support of
such efforts to suppress or curtail

chain store competition, because ex-

perience and observation have both
taught me to believe that these efforts
are more often due to an itching palm
on the part of the ambitious legislator

 

MICHIGAN TRADESMAN 9

than to any real anxiety to do the
legitimate retail trade a good turn.
Representative Callaghan, of Reed
City, is the father of one of these bills
in the present session of the Michigan
Legislature. I have no reason to ques-
tion his sincerity, based on an earnest
desire to help his friends of the retail
trade. He has urged me to support
his action and I have written him that
if he will obtain a letter from the At-
stating that in his
opinion the Callaghan bill will be sus-

torney General,
tained by the Supreme Court in the
event of its being enacted into law by
the Legislature, I will give his measure

Until he can qualify
I do not think I should
place either the Tradesman or myself

hearty support.
in this manner,

in a false position by supporting an
enactment which I have every reason
to believe will meet with disaster
when it comes to be reviewed by the
nine dignified gentlemen who consti-
tute the Michigan Supreme Court. I
feel that this explanation is due my
readers, because some of them who
have not been with us long enough to
understand the caution I always use
in refusing to follow false gods and
unseasoned measures might feel that
I was not doing my full duty in the
premises. I have never yet permitted
my readers to be placed in a position
where they were called upon to stand
sponsor for a movement which would
result in disaster instead of advance-
ment, and I have been too long in the
harness to reverse the method of a
lifetime. I aim to be helpful at all
times and under all circumstances.
That has always been my policy and
always will be.

A few years ago most hotel land-
lords had signs in their dining rooms
to the effect that no smoking was al-
lowed. So cigarette
even by

common_ has

 

smoking ‘become of late
women, I regret to admit—that a pro-
hibitive sign regarding smoking would
now be little less than ridiculous.
There are still a few people who do
not smoke cigarettes and who find
cigarette smoking very offensive to
especially while eating. For
such persons a corner in every dining

them,

room should be set apart for their ex-
clusive use, so they could be exempt
from the disagreeable odor they now
are compelled to endure. Many friends
tell me that the odor of cigarette
smoke is so offensive while they are
eating that it destroys all the pleasure
they would otherwise have in partak-
ing of food. I have seen guests at
hotels leave the dining room rather
than be forced to endure the reeking
odor of the doped-up cigarettes which
are now consumed in such enormous
quantities in improper places by un-
thinking addicts to the vice. Nothing
but a vigorous campaign of education
among the young will ever lessen this
practice, but there surely should be
some place, even in a public hotel,
where clean people can be assured that
they are exempt from this intolerable
stench and nuisance. E. A. Stowe.
———_—_2»+___

The man who says automobiles de-
prive us of needed exercise never tried
to dodge two trucks and a coupe at the
same time,

GameDay f "eonesn

E an ES
b,
et tlement ™

son RCh

 

 

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10
TURNS GUNS ON BANKRUPTS.

Uncle Sam Invades Strenuous Battle-
field of Business.

On the every day firing line of busi-
ness, shoe merchants are so hungry for
that they frequently drink
poison of a deadly kind in the shape
of bad credit losses. Steering the busi-
ness craft between the rocks of Scilla
Chyribidas is a job which re-
quires sound statecraft in the realm of
business, finance and industry to-day.
It takes a good navigator
to pilot the business ship between the
rapids of business failures and to keep
from running amuck on the rocks of
competition, or being swamped by the
mountainous peak credits
which are not promptly liquidated.
therefore, about to
srutiny into the
failures with a
view to reducing the annual business
mortality, among shoe and other mer-
chants, and the Domestic Commerce
Division is now making an extended
study of the whys and wherefores of
business failures, with a view to dis-
covering the causes which entail so
many retail deaths every year.

It is recognized that every business
failure affects the economic chain, that
it tends generally to disrupt business

business

and

10wadays

waves of
Uncle Sam, is
undertake a careful

morgue of business

and to disorganize credit. Besides, there
is a great economic and preventable
waste involved in the present high
business mortality rate.

State and city departments of health

everywhere in this country are set up

to defeat the human mortality rate,
to lower the death rate among
human beings, but nothing has

ever been done to combat the evil of
business suicide. This new arm of in-
vestigation is intended to lend a help-
ing hand in this direction and to per-
fect and submit plans to stave-off in
large measure this constantly recur-
ring business mortality.

An intensive study will be made by
trained investigators to determine the
retail
a Southern

causes of bankruptcy among

merchants generally. In
city, for instance, it appears from the
department’s records, that out of the
city’s approximately 1,200 retail estab-
thirty fail
thirty-two new ones are also starting

lishments monthly, while
up each month, only to increase the
ultimate mortality rate.

Besides the loss to the bankrupts,
the realtors also suffer a loss estimated
at $1,500 from defaults in
rent; $500 each to the supply house
which furnished supplies ,and $15,000
is lost by manufacturers and jobbers
Equipment re-

monthly

supplying sales items.
possessed represents a further loss. All
these losses react unfavorably on the
banks of the community and affect se-
verely the general level of prosperity.

The study will also cover the credit
practices of bankrupt firms, to show
how lax credit and collection methods
cause ultimate failure. In addition, the
bankruptcy of individuals such as wage
earners, farmers, professional men and
so on, will be studied to see how they
affect retailers. In fact, all this bank-
ruptcy mess into which American busi-
ness has fallen will be ironed out, with
a view to determining sound corrective

 

MICHIGAN TRADESMAN

policies to be applied in the future to
either lower the rate considerably or
else wipe it out almost entirely. And
of course, when this investigation is
finished a complete report will be pub-
lished and made available for the bene-
fit of business as a whole.

This of business failures
will not only present a valuable guide
to the retailer, but it will also benefit
the manufcturer, jobber, banker, sup-
ply house, and others. It will also help
out the retailer in selling to individuals
as well as in being a guide to his own
business inclinations which may lead
him to the ultimate brink of ruin’and
financial loss through the bankruptcy
courts.

The first step will be to analyze the
records of bankrupt firms to deter-
mine the primary causes of bankrupt-
cies and to classify those causes. With
the analysis in hand it will be only
one step further to set up a table of
preventives red ink
curves which mark the danger line be-
yond which no
suffer his
betray him.

autopsy

and a series of

merchant must
prejudices to

shoe
passions or

This effort to lessen the number of
commercial failures is being hailed in
many quarters as another decisive step
in the stabilization of business, and as
a new remedial process which will set
in along the same lines as the Federal
Reserve System originally stepped in
to prevent the cycle of business de-
pressions and panics.

By making a scientific analysis of
the records of bankrupt firms and de-
termining the fundamental causes of
business mortalities, covering a wide
range of firms and businesses through-
out the country, it is also expected to
develop the number of Stores that can
be profitably run in any given city and
to draw the line of demarcation bevond
which it will be hardly worthwhile at-
tempting to. set up another _ store.
Where the number of stores is beyond
all proportion to the population there
is an inevitably tendency towards fail-
ures.

Competition with chain stores by
using cut prices to meet competition
which is beyond the pale of the indi-

vidual merchant, will be definitely
shown as one of the contributing fac-
tors to ultimate failure, and at the same
time it is planned to point out the prop-
er competitive take to

offset chain store competition, whether

measures to

through quality products, better ser-
vice, co-operative buying and advertis-
ing, or what not.

In conclusion, it may be stated that
every business failure invariably con-
tributes to the chain of economic dif-
ficulties which involve not only an en-
tire community, but sometimes an en-
tire state ultimately
country.

and the entire

The department’s study will embrace
such factors as the original financial
structure of the bankrupt, the relation
of the investment to the size of the
business, inventories;
and other pertinent cases will furnish
not only important data concerning the
principal causes of failure, but also the
contributing factors——Fred E. Kunkel
in Shoe Retailer.

correlated with

The Mission Play Presented at San
Gabriel.

Los Angeles, March 1—Over in the
fragrant valley of San Gabriel, in which
is the city by that name, some dozen
miles from Los Angeles, nestles, there
is the one spot known to travelers
from every port.

It is the home of the Mission Play
which for eighteen years has been an
unusual offering to the public. I was
over there the other day to see it for
the nth time. It always appeals to me.
and my pleasure is accentuated if in
the party there are those who have
never before had the pleasure of wit-
nessing the performance.

There are few plays that can claim
the honor of being institutions, but that
is what the Mission Play has achieved.
Writers of National and international
fame have broadcast its fame by word
and photograph through leading jour-
nals in this and European countries.

Few plays have ever had a theater
specially built to house them, but the
Mission Play enjoys that distinction.
Nor was the theater built by sentimen-
talists. Sentimentalists don’t produce
$750,000 to build an institution which
offers no returns in the manner of
dividends.

Hard-headed business men of Los
Angeles, wishing to perpetuate the
charm of the play, combined their
forces and built a mission playhouse
which is one of the attractions of
Southern California. Others presented
the theater with a great organ, and
many other features which add to its
historic attractiveness.

In fact the Mission Play and its
playhouse stand as an appreciation of
the business men of the community
for the idealism of John Steven Mc-
Groarty, author of the play, and di-
rector as well, to sacrifice: his own
fortune to give the world this golden
epoch of California in dramatic form.

McGroarty himself is a Pennsyl-
vanian, but he has been a worshipper
at the shrine of California for almost
a lifetime, and is an authority on his-
torical research.

As might be expected the Mission
Play is purely historical. This is its
eighteenth season. More than 2,500
performances have been given in the
years that have passed. It is claimed
that no other drama of ancient or
modern times, in any one locality, has
equalled this.

The play is in three acts. The first
depicts the heroic struggles and sacri-
fices of the Spanish pioneers to gain a
foothold in California when they
founded that mighty chain of Fran-
ciscan missions between San Diego on
the South and Sonoma in the North.
The second act depicts the missions
in their glory when California was the
happiest land in all the world, when
the Indians had risen to the stature
of white men and when peace and
gladness held the heart of California
in a warm embrace. The third act
tells the sad but exquisitely beautiful
story of the missions in ruin and de-
cay.

McGroarty has transplanted to the
stage those glamorous days, and those
days of tragedy and hardship when
Father Junipero Serra traversed that
sanctified highway from San Diego
to Monterey, for the glory of God, and
to civilize the Indians and till the
fields for the glory of Spain.

Many of the Indians who for
eighteen vears have been portraying
the natives are descendants of the
early days and some of the singers and
dancers had forbears who gave the
sound of tinkling mandolin and click-
ing castanets to the fiestas of those
early times. The play throws into
dramatic action the human entities
which make up the glamorous stories
which it tells. It has a constant charm
for tourists making their first trip to
Los Angeles, and nestled among the
mountains offers much in the wav of
scenic attractions. Many who have
made the trip to Oberammergau to

March 6, 1929

witness the Passion Play say that this
is the only thing in the entire world
which approaches it in any way.

Just now an effort is under way to
establish an endowment fund which
will make it possible to perpetuate this
instructive as ‘well as interesting en-
tertainment or performance. Owing
to its isolation the attendance is never
large, but all efforts to transplant it
and its cast to more advantageous
fields have been strongly opposed. In
fact, the personnel of the cast could
not be duplicated anywhere. They are
a part of the little city of San Gabriel
and an absolute essential to the success
of the portrayal. Frank S. Verbeck.

———__+ >.
Satisfied With Present Status of Paint
Industry.

—_

Toledo, March 3—We will read with
a great deal of interest your article in
the Tradesman relative to pure paint.
Some time when I am in or near Grand
Rapids I shall avail myself of the
pleasure of calling on you or if you
are down this way we shall be very
happy indeed to have you as our guest
at any time, when we shall be glad to
give you any information which you
might desire.

Your aim is laudable, but the great
danger is getting off on the wrong foot.
No industry is completely per’ ct and
I suppose never will be, but for the
last fifteen years or more the leaders
of the industry have accomplished a
great deal in the -direction of seeing
that a consumer got what he paid for.
As you know, a score of years or so
ago, for many paints it was a simple
process of the master painter or his
journeymen paddling lead, linseed oil,
turpentine and drier together for the
job, but the industrv has long since
passed out of that stage, as you will
readily see when vou have occasion to
examine the volumes of technical
papers and research work constantly
going on in methods and materials.

We have always found the paint mis-
branding law similar to the general
misbranding law which is pending in
the present Congress the most effective
method to prevent misrepresentation
of products.

Fortunately, we are able to reach the
unconscionable maker or tradesman
through the Federal Trade Commis-
sion and the Better Business Bureau
whenever we discover fraud. We are
happy to sav that this does not often
happen, although there are a few cases
so disposed of in the last couple of
vears.

The standardization of such compli-
cated and variable products, differing
widely in their formula, according to
the multitude of purposes to be served,
seems not only impossible but unwise.
We can all work together, however.
towards preventing a man saying that
his product is a white lead paint, zinc
oxide paint or titanic oxide paint, etc..
when it is not: hence the purpose of
the misbranding bill.

We are sure that the deeper vou go
into the subject, the more convinced
you will be that the course adopted bv
the large number of reputable manu-
facturers in the industry is the verv
best from the standpoint of the pub-
lic or the industry. We felt confident
that when we frankly stated our policy
to you that one in your enlightened
position as an editor would appreciate
the complexity of the operations and
high purposes of those guiding the
ethical affairs and policy of public ser
vice within the industry.

Please feel free to call upon us at
any time vou desire.

William |. Pitt,

[Mr. Pitt represents the American
Paint and Varnish Manufacturers’ As-
sociation and the National Paint, Oil
and Varnish Association, Inc.]

—_2->—___—_

Of course the new generation ‘s
smarter. Children know how to handle
their parents without a book on the

subject.

 

 

March 6, 1929

 

MICHIGAN TRADESMAN

11

 

Old Timer’s Idea of Our Duty Toward
Russia.

_ Grandville, March 5—The United
States, in its intercourse with foreign
countries, “-has sometimes met with
sharp interchanges of opinion, and
even war has been suggested. In all
our intercourse with foreign nations
not one of them has been so cantank-
erous as has England. Strange as it
may appear that nation has not even
to this day forgiven Uncle Sam for the
hasting he gave her in two wars.

3ack in 1861 England sought some
excuse to engage this country in war.
The seizure of two rebel commission-
ers, Mason and Slidell, in November
of that year was excuse enough and
the British rose in wrath to demand
the return of the commissioners and
an apology to Britain from this coun-
try. Had the wishes of the people of
the North been consulted at that time
the captured rebel commissioners
would have been retained and the war
night have come—perhaps.

With all her boisterous demands,
and the rushing of troops to Canada,
there was one holdback that caused
even the doughty Britons to hesitate.
In the harbor of New York a Russian
fleet was anchored, the admiral having
sealed orders from his government to
be opened in case hostilities opened
between England and America.

Those sealed orders were later
found to contain instructions to fire
on the British flag the moment that
country declared war on the United
States. This has since become a mat-
ter of history, and it is known that
fear of Russia alone prevented the
British from attacking the United
States at that time.

Has Great Britain made good for
her arrogance and wish for war against
us in that long ago time? Certainly
not, nor is she likely to ever do so.
Our Government owes much to the
nation which to-day is in the trough
of the sea so to speak as regards gov-
ernmental affairs at home.

Russia has invariably been friendly
to the United States in times past.
What are we doing to-day to befriend
that nation in her present troubles at
home2 Nothing of importance.

Russia is, or rather was once, the
most powerful nation on the European
continent. Up to the time of the
Soviet uprising and the murder of the
Czar this was true. France and Eng-
land found her a match for their com-
bined forces in the Crimean war. Eng-
land and the Muscovite have alwavs
been at swords points in their manage-
ment of the Eastern question.

To-day Russia is under a cloud with
seemingly no silver lining. Under the
circumstances ‘the Western Republic
should offer her sympathy and advice.
Have we done so? There is no evi-
dence that we have.

The great need of Russia to-day is
education. A country cannot long re-
main free and independent with an
ignorant population. The land of the
Czars needs free schools to liberate her
people from the despotism of ignor-
ance.

Let not America turn the © cold
shoulder to Russia in the hour of her
utmost need. But for the friendship
of Russia, backed by the guns of her
men of war, America might to-day be
4 divided country, with one free re-
public and the other a slave despotism.
Have we no kindly word for those men
who dared the British lion to attack
the United States when she was fight-
ing for her very existence in the civil
war? :

Very seldom do we hear anything
but sneers at the Russian. He is
nothing but a low down Bolshevick.
lower in the scale of humanity than the
vilest races of the Far East.

The American public has a wrong
impression of Russia and it is high
time that impeession was changed. lf
we owe any nation under the shine of
the stars gratitude and kindly treat-
nent that nation is Russia. From the
fact that the unschooled masses of that

giant nation have failed to make good
in governing themselves is no reason
for sneers and the turning of the cold
shoulder.

At. the time of the French Revolu-
tion the masses in France were wild
beasts let. loose to seek the blood of
her best citizens. From the throes of
that revolution there sprang up a new
France which has made an enviable
mark on the sands of time. The First
Napoleon sprang from the dregs of
that revolution and planted the tri-
color of France far in advance.

Perhaps it needs a revolution of like
import in Russia to rescue that nation
from its present low condition. Amer-
ica cannot afford to forget those na-
tions of the world who have befriend-
ed her’in her hour of travail. We did
not forget France and her Lafavette
in after vears, although Napoleon the
Third tried our friendship to the break-
ing when he disregarded our Monroe
Doctrine and entered Mexico while we
were in the travail of civil war.

We owe nothing to either France or
England for our present high standing
as the leading nation of the world. To
Russia, ignorant and degraded = as
manv think, we owe much which has
never been repaid in kind.

There does not seem to be a clear
understanding of conditions in_ the
Muscovite republic if such it should
be called. Where people are ignorant
there injustice and unrepublican prin-
ciples reign.

While we are sending missionaries
to China and the heathen lands of
Africa might it not be wise to see the
need of missionary work nearer home
and send the Yankee school teacher
to the land of the Muscovite?

There need be no secret about it.
Doubtless it would be an easv matter
to induce the Russians for their own
good to try out modern education
which when once its good effects be-
come known will need no outside urg-
ing to become a part of the national
policies.

Russia for the Russians and_ free
schools on every hillside and in every
valley should be the slogan.

Old Timer.

—_—__e2..___
Boyish Prank More Than Sixty Years

Ago.

Gads Hill, Mo., March 4—The early
davs of street cars or horse cars in
Grand Rapids were very primitive,
two cars being the full equipment and
the position of conductor and driver
was filled by one man for each car.
Dick Thaver and Byron Alley were
the two occupying these positions. The
track was a single track and the cars
met on a switch about midway of the
line. ~The fare being only 10 cents,
whereas the busses charged 25 cents,
many patronized the cars. The pas-
sengers reserved the right to say very
uncomplimentary things of the service
when the cars failed to meet on the
switch at the same time, causing de-
lay and the busses getting to the ho-
tels ahead.

At night one car was left at the
D. & M. denot, while the other was
parked on Fulton street at the inter-
section of Jefferson avenue, that being
the city terminal.

One evening when the writer was a
small bov he, with several companions,
conceived the idea of giving the car a
push, so we could have a short ride.
After getting behind and pushing, we
all jumped on and away we went. The
car gained momentum as we came to
Monroe street, so by the time we
reached the Rathbun House we were
making wonderful time. The brake
didn’t seem to work and we became
frightened and jumped off, leaving the
car to its own devices. Upon reaching
the double curve at what is now
Campau Square the car left the track
and ran into the checkered store. Hear-
ing the shattering of glass, we made
tracks for home and we kept our
secret so well that it never leaked out
who were the guilty parties.

John H. Jewett.

 

 

 

 

 

 

 

 

“(QE hope to greet you personally at ‘Fur Headquarters, ”
Woodward at Clifford—Detroit—as well as at our booth
(No. 41) in the New Masonic Temple, during the Better Mer-
chandising Conference on March, 13, 14 and 15th.

NEWTON ANNIS FURS

Woodward at Clifton—Detroit

 

Founded 1887

 

 

eee

 

 

elec mee CA

 

 

Announce complete organization for handling Merchant
Freight. We go to 167 Cities and Towns in Michigan,
and make deliveries to suit present day requirements.
We furnish the greatest aid to successful merchandising,
Adequate delivery. All lines are regulated by the Mich-
igan Public Utilities Commission.

ASSOCIATED TRUCK LINES

108 MARKET AVE. GRAND RAPIDS, MICH.

 

PHONE 94121

ASSOCIATED TRUCK LINES

 

 

 

 

 

NEW AND USED STORE FIXTURES

Show cases, wall cases, restaurant supplies, scales, cash registers, and
office furniture.

Grand Rapids Store Fixture Co.

7 N. IONIA AVE. N. FREEMAN, Mgr.
Call 67143 or write

 

 

 

The Oldest Bond House in Western Michigan

A.E.KusTeERER & Co.

Investment Securities

303-307 Michigan Trust Building

A MICHIGAN CORPORATION

Capital and Surplus
More Than $450,000

GEO. L. O’BRIEN
Vice President

ARTHUR E. KUSTERER
President

 

 

 

 

 

 

ROGER VERSEPUT, JR.
Sec’y and Treas.

 

\K/

 

 

 

 

12

FINANCIAL

Personal Quarrels No Longer Settled
in Market.

Even though Wall Street is taking

lively interest in the forthcoming

. } . } } ysl Cor r
meetings of the Standard O11 Company

Indiana and of the Childs Company,
s significant that the personal con-

1 3 1

troversies involved have had so little
f } t for the companies’
lavs conflicts between

groups caused more

 

stocks. There

 

hern Pacific cor-
lich rocked the
were

   
   

fortunes
nade and lost. That development was
ttributed to the struggle between E.
inated the
ntrol from

t
{. Harriman, who dor

  
 

 

 

 

da Hill group of

N which had ac-

uir r Great Northern

gi ington & Quincy.

ntest for control of Standard

4, to be decided next week,

5 rest because of the

pr ence interests involved
a 1€ principles at stake.

The pr saded by John D.
Rockefelle it, 6 ig to oust
R rt W. Stewart as chairman, and
the battle for proxies to be voted at
the meeting has attracted considerable
attention from one end of the country
t t A generation or two
ago such a conflict probably would

ave -cided summarily in the
stock . with one group or the
ther outbidding its rival for all avail-

hares. There probably was little
yuving of the

stock for use at

inual meeting in this case, how-

 

In the Childs Company fight the
Childs family is on one side and a

by banking interests is
1 the other. Control of the company
was believed to have been in the open

market, vet price movements of the
eat 4 Pad ae cen Fig
stock failed to reveal any signs of a

contest for ownership.
In recent vears more attention has
stockholder

cS } oS r "1 sa “"r man :
inant banking and financial in-

} A ee } mall
been given to the small

 

Shares have become _ too

widely distributed to be used as a

means of settling personal quarrels.
Unless conflicts of opinion within a

can be amicably set-

rge corporation
he rule has been for one group
» withdraw as peaceably
as possible, so as not to disturb the
This change in tactics shows
Wall

vy have in other sections

changed in

nave

f 1

nes of business.
William Russell White.
[ Copyrighted, 1929.]
—_2-.___
A. T. & T. Telephone Report Is a
Model.

Those who like reading about the
growth in leading American industries
will find no literature more romantic
A.t .& T. Co.'s 1928 report,
which in model manner describes the
achievements of another year and re-
a new prosperity stimulant for
the country in that company’s plan to

than the

veails

MICHIGAN TRADESMAN

spend $2,000,000,000 on construction in
the next five years.

Operating revenues for the Bell sys-
tem rose $80,700,000 last year or 9
per cent. when account is taken of a
6.6 per cent. gain in local exchange

_service and a 14.1 per cent. gain in

toll and long distance service. Operat-
ing revenues in excess of $975,000,000
now border on a billion dollars yearly.
To that huge revenues have
climbed through a series of uninter-
rupted increases from a mere $50,000,-
000 in 1900.

Yet what interests officials of this
aristocrat among _ corporations in
American industry is not so much the
money it is making as the improve-
ment in service to the public. That is
why W. S. Gifford, as president of the
telephone company, repeats now that
it is “the policy of the company to pay
reasonable and regular dividends only”
to stockholders.

In this day of widening interest in
the stock market it is significant to
note that the American Telephone &
Telegraph Co. has 454,596 stockhold-
ers. Yet at the end of last year 55 per
cent. of these stockholders held no
more than from one to ten shares each.
No single stockholder held as much
as 1 per cent. of the total stock. Faith
of the small stockholder in this com-
pany’s shares has been rightfully in-
spired by the dividend record. Regu-
lar dividends at the rate of at least

sum

$7.50 per share yearly have been paid
in each of the past forty-seven years.
For fifteen years previous to 1921 the
rate was $8 annually.
has been $9.

The Telephone Co.’s annual report
has been a model for American cor-

Since then it

porations which see the importance of
putting their yearly statements in plain
language. Through charts and tables
it shows that any one of the 19,200,000
telephones of the Bell system now can
be connected with any one of 27,800,-
000 telephones in the world or 85 per
cent. of all.

How the management of this huge
corporation contributes to the prosper-
ity of the country may be understood
when its expenditures of a million dol-
lars a day on construction are analyz-
ed. The immediate effect of these ex-
penditures is of course to improve tele-
3ut in so doing the
corporation stimulates business through
increased activity in a long line of re-
lated industries. Its expenditures con-
tribute to the general prosperity. And
this corporation alone expects to spend
over $2,000,000,000 on construction in
the next five years.

Paul Willard Garrett.
{Copyrighted, 1929.]
++.
Stock Market Like 1928 After Break

With the advent of quieter trading
early February
break the market once more is taking
stock of its position through references
to history where it professes to see

phone service.

sessions since the

some striking similarities with condi-
tions following the June and Decem-
ber declines.

Ground was prepared for each of the
market breaks in the last year by an
extended period of tremendous trading
activity. Previous to the June collapse

 

March 6, 1929

 

 

Kent State Bank

“The Home for Savings”

 

 

With Capital and Surplus of Two Million
Dollars and resources exceeding Twenty-Three
Million Dollars, invites your banking business in
any of its departments, assuring you of Safety
as well as courteous treatment.

Banking by Mail Made Easy.

Ls

 

 

The Toledo Plate & Window Glass Company
Glass and Metal Store Fronts

GRAND RAPIDS ote oie MICHIGAN

 

 

 

Only When Helpful

THE “GRAND RAPIDS SAVINGS
BANK” feels it is “SERVING” only
when the things it does for its customers
are helpful to them in their financial
affairs -- business or personal.

Rendering banking service along broad
and constructive lines for 56 years has
established this institution in the confi-
dence and esteem of business houses and
individuals throughout all Grand Rapids.

 

GRAND RAPIDS SAVINGS BANK

“The Bank Where You Feel At Home’’

 

 

 

 

 

 

 

 

 

Investment Securities

E. H. Rollins & Sons

Founded 1876

_ _ Dime Bank Building, Detroit
Michigan Trust Building, Grand Rapids

New York
San Francisco

Boston

Chicago
Denver

Los Angeles

 

 

 

 

 

 

 

March 6, 1929

in value stocks had ‘been carried for-
ward at a rapid pace under the stimu-
lus of an acceleration in trading in the
autumn. During late December and
all through January previous to the
February decline transactions held
consistently between four and five mil-
lion shares daily.

Since the February decline the vol-
ume of trading has fallen off much as
it did after the June and after the De-
cember breaks. Transactions reached
the 5,059,000 share mark on June 12,
and the market did not experience an-
other 3,000,000 share day until August
22. Transactions reached the 6,179,
000 mark on December 7, and did not
get up to 4,000,000 shares again until
late December—a somewhat shorter
period than after the June break.
Transactions in the present instance
reached the 5,212,000 share mark on
February 7 and were as high as 4,-
528,000 February 13 just
previous to the secondary February de-
cline—they have not since then been
as high as 4,000,000 shares on any
trading day.

Whether the present adjustment
period in the stock market will lead
into a resumption of bull activity
remains a puzzle to Reserve officials
and to the market’s own shrewdest
prophets. That the present market
symptoms were eventually followed by
a resumption of the upward tendency
after the June and December declines
rightly or wrongly is beginning to give
the financial district confidence in the
future. Confidence seems to be re-
stored through reductions of a smaller
and smaller sum in brokers’ loans.
Loan expansion did not begin after
the June break until the total had
dropped $404,000,000. It began after
a $303,000,000 cut in December. Evi-
dence of confidence is beginning to ap-
pear now after a $192,000,000 reduction.

Likewise the price recovery follow-
ing this month's break has been more
rapid than that after either the June
or December recessions. It was not
until August 24 that industrial stocks
again reached their June 2 peak after
the June break. It took them only a
month, from November 30 to Decem-
ber 31, to duplicate this performance
in December. The February, 1929,
lows were reached less than two weeks
ago, on February 16, and the averages
already have recovered more than half
the ground lost since the February 1
peak. Paul Willard Garrett.

[Copyrighted, 1929.]
—___+_+2+<.
High-Priced Autos Share in Early
Heavy Demand.

Detroit, March 5—As the automobile
industry enters the final month of the
first quarter manufacturers and deal-
ers are looking backward on two cold,
snowy months. This condition, how-
ever, did not deter the car builders in
every price field from turning out their
products in greater volume than ever
before during January and February.

The retail demand since early Janu-
ary has been far ahead of the corre-
sponding period of 1928. This demand
is spread over the entire country, but
with some thin spots.

The Reo Motor Car Co. has added
to its line the “Car of the Month,” a

shares on

 

 

MICHIGAN TRADESMAN 13

de luxe edition of the Flying Cloud,
but with a limited output. To each
dealer will be allowed only one car
each mouth of this particular model.

These new cars will be upholstered
in a special fabric never before used
in automobiles.

With occupancy of the new twelve-
story annex to the General Motors
building, Detroit now boasts the larg-
est research laboratory in the world de-
voted exclusively to the betterment of
automobiles.

Builders in the high-price field are
equally as industrious as those in the
medium and lower priced field. Cadil-
lac hung up a new production and
sales record in January and February,
Packard is working on a_ capacity
schedule and Lincoln is at peak pro-
duction. The Buick plant in Flint and
those of Studebaker in South Bend
and Detroit are working on schedules
larger than ever before.

The Durant plant in Lansing has
The
Durant executive offices were moved
this week from Lansing to Detroit.

In Toledo the Willys-Overland fac-
tories are at top production, and in
Cleveland the and Jordan
plants are at their high points.

A new four-speed transmission is
being introduced by the Munci Gear
Co. The transmission, an over drive,
was designed narticularly for the new
ford car, and for the present will be
sold for that use, but it is adaptable
to other makes, and may be so de-
signed later. Increased speed and
lower gasoline consumption are claim-
ed for the new device.

climbed into high production.

Peerless

 

Income
Tax

Service

The Old National again
offers complete service
in preparing and filing
your income tax re-
ports.

Mr. F. A. Gorham, Jr.

will be at the bank
every Monday until
March 11 to assist you.
He is an able account-
ant, thoroughly versed
in tax matters. Come
and see him on the
mezzanine. No charge.

THE OLD
NATIONAL
BANK

Monroe at Pearl since 1853

 

 

 

The new Packard Diesel airplane en- cigars to the fact that this article
gine will be ready for marketing not
later than July. A $650,000 building
is now in course of construction in
which the engines will be built. Pro-
duction will be in charge of L. M.
Woolson, Packard’s chief aeronautical
engineer, originator of the new engine.

It is contended that the engine will

increase the range or carrying capacity

comes closest to the low-priced smokes
However, he

}

provided by cigarettes.
thought that the present

also said he
part of many

c 1
need of economy on the

smokers played a part in the merease.

of airplanes from 20 to 30 per cent.,
operate 30 per cent. cheaper than gaso-
line engines and sell for between $4,-
600 and $5,000.

Buying More Five-Cent Cigars.

Aside from the rapid increase in the
consumption of cigarettes in this coun-
try, as indicated by the Government
figures covering January, the feature
of the tobacco business at the moment
is the steadily improving demand for
Not a little of this
improvement is at the expense of the
The
Tradesman’s informant attributed much

five-cent cigars.
call for cigars that cost more.

of the growing use of the five-cent

 

Link, Petter & Company

( Incorporated )

Investment Bankers

7th FLOOR, MICHIGAN TRUST BUILDING
GRAND RAPIDS, MICHIGAN

WILLIAMA,. FIXEL
ICI siete re
Detroit

 

 

L. A. GEISTERT & CO.

Investment Securities

GRAND RAPIDS— MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING

Telephone 8-1201

 

 

Fenton Davis & Boyle

Investment Bankers

Chicago GRAND RAPIDS

First National Grand Rapids National Bank Building
Bank Building Phone 4212

Detroit

2056 Buhi
Building

 

 

 

GRAND RAPIDS
NATIONAL BANK

Established 1860—Incorporated 1865
NINE COMMUNITY BRANCHES

 

GRAND RAPIDS NATIONAL COMPANY
Investment Securities
Affiliated with Grand Rapids National Bank

    

fe a
“The Bank on the
Square”

 

 

 

 

 

14

MUTUAL FIRE INSURANCE

Burning of Tallman Store Due To
Revenge.

When officer Daniels passed the
First National Bank he noticed that it
was four o'clock in the morning. As
he rounder the corner he stopped short
in astonishment, for the interior of
Tallman’s grocery store was a mass of
Daniels broke the quiet of the
night with several shrill blasts of his

flames.

whistle to summon the officer on the
next beat. turned in an alarm at the
nearest firebox, then rushed for the
burning building. He remembered that
only twenty minutes earlier he had
passed Tallman’s store and that as
much of the interior as he could see

How

could the fire have gained such tre-

was neat and trim as_ usual.

mendous headway so quickly?

His first thought was for the fam-
ilies in the apartments over the store.
Smashing a way through the entrance
with his nightstick he ran upstairs to
give warning at each apartment door,
hustling out the families as speedily as
possible; but before they were all out
escape was cut off by mounting flames
and the remainder had to be taken out
Several
people were badly burned before they

by firemen with ladders.
were rescued and one person died later
as a result of the experience.

The entire building was razed by the
fire and only the heroic work of the
fire department saved the adjoining
Before the ruins were cold
Tallman and Fire Chief Carroll had an
interview at the scene of the fire, in an
effort to determine how the blaze could

structures.

have started. Tallman had not the
slightest clew, as he always kept his
premises clear of rubbish and operated
his heating plant carefully. The elec-
trical equipment had been installed by
men who knew their job afd there was
no special hazard that could have
started the fire.
Later, when the ruins had cooled
off, a more thorough investigation was
conducted with the assistance of the
underwriters’ investigator, Harvey. In-
dications were found that gasoline or
kerosene had been used to start the
fire, and Harvey discovered a battered
oil can. He and Chief Carroll com-
pared notes, then spoke to Tallman,
who was also searching the ruins. They
told him what they had found and said
he would have to account for his ac-
tions the previous night, telling them
At this
Tallman laughed and said, “So you

just how he spent his time.

suspect me of burning my own store!
Well, I think if I were going to turn
arsonist I would be sure to have plenty
of insurance on my property before I
applied the torch.”

Carroll and Harvey both gasped,
“Do you mean to say you had no in-
surance on your property?”

He replied, “Unfortunately, no. My
policies expired the day before the fire.
1 had planned to enlarge the insurance
coverage to protect some new equip-
ment and stock, but had been too busy
to attend to the matter. Now the fire
has wiped away everything.”

“Did you tell anyone you had not
renewed your insurance?” asked Har-

MICHIGAN TRADESMAN

vey. “Have you any enemies who
would be likely to want revenge?”

“T don't -remember telling anyone
about the insurance,’ answered Tall-
man. “No doubt I have made some
enemies, but I can’t think of anyone
who would want to burn my store.”

“Think back,” said Harvey, “over
the past day or two. Don’t you re-
member talking to anyone about your
insurance? To whom did you talk
yesterday?”

“Well,” said Tallman, “I had lunch-
eon at the Town Club with Mr.
Schwartz. We have been quite friend-
ly, and come to think of it I believe
I did casually mention the changes I
was making in my insurance and the
fact that the policy had expired.”

“Who is this Schwartz?” asked Har-
vey.

“Oh, he runs that grocery store
across the street,’ replied Tallman.
“We have been good friends, although
rivals in business. Don’t for a moment
place him under suspicion; I am sure
he would not do it.”

Nevertheless Harvey questioned Mr.
Schwartz, who was able to establish
a positive alibi as to his whereabouts
the previous day and night. But when
Harvey heard the history of the past
few vears he resolved to keep an eye
on Schwartz, because he appeared to
have the only motive for the crime.

It seemed that Tallman had been
operating his grocery store successful-
A few years ago
Schwartz came to the city and opened

ly for many years.

a store opposite, bringing new meth-
ods of merchandising and attracting
customers. He quickly built up a flour-
ishing store which cut into Tallman’s
trade considerably. For a while things
looked rather dark for him, but Tall-
man was a good business man and
soon modernized his store. He made
a study of up-to-date methods; in a
few months he began to build up his
business again. Doubtless this was
largely due to the fact that he knew
local conditions better than the newer
merchant and was better able to anti-
cipate his requirements.
During the past two years his business

customers’
had grown tremendously, whereas
Schwartz's had commenced to fall off.
With this information and the knowl-
edge that Schwartz knew about Tall-
man’s insurance expiring, Harvey had
an idea where to look for the fire crim-
inal. Investigation revealed that Mr.
Schwartz had been connected with
some transactions of a rather shady
nature, but apparently he had covered
his tracks well.

A few days after the fire a man pre-
sented himself to Fire Chief Carroll,
claiming he had important information
for him. He was the night watchman
in a factory on the street back of Tall-
man’s store. He_ said that a few
minutes before the blaze was reported
he had come to the front of the fac-
tory, in making his rounds, and noticed
a car come out of an alleyway a short
distance from the plant. He gave
more than ordinary attention to the
incident because it was unusual for a
car to be there at that hour. His in-
terest was heightened by the fact that
the driver seemed in a hurry to get
away, racing his moter in the effort.

March 6, 1929

 

Affiliated with

The Michigan
Retail Dry Goods Association

Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

320 Houseman Bldg. Grand Rapids, Mich.

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

the Net Cons OO Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

 

 

STRENGTH ECONOMY

THE MILL MUTUALS
AGENCY

Representing the
MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY
(MICHIGANS LARGEST MUTUAL)

AND ASSOCIATED COMPANIES

Lansing Michigan

Combsined Assets of Group
$45,267,808.24

20% to 40% Savings Made Since Organizatéon

FIRE INSURANCE—ALL BRANCHES
Tornado — Automobile — Plate Glass

 

 

 

 

 

 

 

 

March 6, 1929

 

MICHIGAN TRADESMAN 15

 

As the car went by he caught the li-
cense number and fixed it in his mem-
ory. Carroll thanked the man for his
information and said that doubtless it
would prove very helpful.

He and Harvey then endeavored to
locate the owner of the car. It was
found to belong to a man in a neigh-
boring city and when his record was
traced they discovered he was suspect-
ed of connection with several arson
cases, but there had not been sufficient
evidence to warrant his arrest.

He was now brought to headquar-
ters for questioning, along with Mr.
Schwartz; the evidence developed was
so strong that both men were com-
pelled to admit their part in the crime.
Schwartz had hired the other man to
do the actual firing of Tallman’s store,
and had it not been for the alertness
of the night their
would have gone undetected. Roth are
Public

sentiment in the town is running high

watchman crime

now in the hands of the law.

and it will go hard with them when
justice is finally meted out.

A somewhat similar history could be
traced in many arson cases. The pub-
lic suffers most from the fires, for they
are extremely dangerous to people
living in the buildings affected. And,
as in this instance, the investigators
are getting their men. Enactment of
a model arson law in all states would
help curb the crime, perhaps saving
many lives and preventing the destruc-
tion of valuable property.

— +>
Better Merchandis'ng Conference and
Exposition.

The final rounding-out of details for
the third Better Merchandising Con-
ference and Exposition, scheduled for
March 13 to 15 in the Masonic Temple,
Detroit, assures this year’s affair even
being more than either of its predeces-
sors of direct benefit and value to re-
tail merchants.

The speakers on the main program
are to discuss matters of the utmost
importance to those who are engaged
in the retail selling field. They are
outstanding men, particularly qualified
to speak with knowledge and authority.
Then, too, the departmental sessions
on the afternoon of the 14th and which
includes drugs, groceries, dry goods,
hardware, furniture and floor cover-
ings, bakeries and
plumbing and heating, have proved of
the utmost value, inasmuch as they
bring together in their
groups the merchants to discuss the
problems of their own. There are
twenty-four outstanding retail mer-
chants from Michigan cities and towns
who will address these various depart-
mentals. Among these are the follow-
ing: John Weisel, of Monroe; A. E.
Crippen, of Ann Arbor, and Dan
Houser, of Detroit, in the drug depart-
mental; L. F. Wolf, of Mt. Clemens,
and Scott Kendrick, of Flint, in the
hardware group; W. B. Hanaford, of
the William Barie Dry Goods Co.,
Saginaw, and T. M. Sawyer, of the
Merchants’ Association, Lansing, in

shoes, clothiers,

respective

the dry goods session; John Watson,
Port Huron and Jos. F. Prell, Battle
Creek, in the plumbing and heating
group; Frank S. Henson, Port Huron,
and Paul C. Wagner, Ann Arbor, in

the clothing group; and Rudolph Eck-
ert, Flint, in the bakers’ group.

This year the entire affair, including
the exposition, in which there will be
160 displays, is to be held in the Ma-
sonic Temple, which lends itself ideal-
ly for such a setup. The hotel head-
quarters, which have been designated
as the Hotel Fort Wayne, is immedi-
ately adjoining the Masonic Temple
and will prove most convenient for at-
tending merchants.

Entertainment features
spring fashion show, to be held the
evening of March 13, in which a num-
ber of attractive models will display

include a

the latest spring styles in women’s and
This feature is under
the direction of S. H. Moorhead, of
the J. L. Hudson Co., of Detroit. The
following night the annual banquet will
be held, in the

children’s wear.

when the
fashion show will be repeated.

Temple,
Many
out-of-town merchants will doubtless
also avail themselves of the opportun-
ity to attend the American flower show
which is open in convention hall, De-
troit, at the same time as the confer-
ence.

Advance registrations indicate a
greater interest among the merchants
throughout the State in this year’s con-
ference than in either of the two
previous ones and it is expected that
the attendance will surpass that of any
previous gathering of this nature. Cer-
tainly no wideawake retail merchants

can fail to get a great deal of practical.

education in present-day merchandis-
ing methods from attending. The reg-
istration fee is purely a nominal one of
$2. Admission to the exposition is
without charge and more than 75,000
tickets are being distributed through
the exhibiting firms. E. E. Prine,

Sec’y Better Merchandising Ass’n.

—_—_~+~-<-.—___
Hosiery Sales Irregular.

Although direct-to-retailer lines of
women’s full-fashioned silk hosiery
are selling extremely well at the lower
prices fixed by trade leaders
time ago, there apparently has ‘been
some slowing up in the call for lines
sold to the

some

stores through jobbers.
Some of the larger concerns dealing
through wholesalers say their sales to
date are ahead of those of a year ago,
but it appears that the bulk of the in-
crease—if not all of it—took place
prior to Feb. 15. In some quarters
the reported slowing down is attribut-
ed to the early Easter and the result-
ant earlier buying, but in others the
belief is growing that better merchan-
dise will have to be turned out to keep
sales up.
—_+-+—___
Feature Children’s Furniture.

Both retailers and manufacturers
have been giving much more attention
to furniture for children. The latter
have brought out specially designed
types, decorated with nursery rhyme
characters and scenes, while retailers
have found it profitable to install
special sections to feature the mer-
chandise. The furniture has been de-
veloped in complete sets, the pieces of
which, however, may be bought indi-
vidually. Each item is of reduced size
to meet children’s needs and is usually
developed in attractive colors.

 

 

BANKRUPT AUCTION

By order of the District Court of the United States, Eastern
District of Michigan, | shall sell at public auction and to the
highest bidder, on Wednesday, March 13, 1929, at 1 o'clock,
in the afternoon, Central Standard time, or 2 o'clock Eastern
Standard time, the assets of

SEARS PAPER COMPANY, Bankrupt
WHOLESALE PAPER, TWINE, BAGS, ETC.
Also Distributors for
CERTAIN-TEED PRODUCTS
at the office

520 South Hamilton Street, Saginaw, Michigan

Said assets consist of the following described property
Real Bstate appraised at —.____-____________ _. $10,865.32
Certain-Teed Floor Covering appraised at ~------~--- 7,392.92

 

Certain-Teed Paint and Varn.sh appraised at__-_-- 9,603.33
Paper and Sundries appraised at -------------------- 6,076.13
Acvwounts Heceivabhie _._...________.___ ee 9,801.56
Hurniture. Fixtures, ete. —.__.._____ ee $26.05

Total Appraised Value ------- Se $44,563.31

Sales are for cash and subject to confirmation by the Referee in Bank-
ruptcy. Sale will be in bulk subject to parcel b.ds. For further information
regarding property enquire of

ABE DEMBINSKY

Court Auctioneer Saginaw, Michigan
EDWARD J. BARRETT, Trustee COOK & COOK,
Saginaw, Michigan WEADOCK & WEADOCK,
Attorneys for the Trustee
HONORABLE GEORGE A. MARSDON and
PAUL H. KING,
Referees in Bankruptcy.

Please take notice, a wonderful opportunity to purchase a
good going business. Stock practically all new, having been
received in the last few months. The only business of its kind
in this territory.

 

 

 

 

 

GRAND RAPIDS PAPER BOX Co.

Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL. DIE CUTTING & MOUNTING.

 

GRAN 2B R APeE:E.Aa Ss Mic¢#H iG aN

 

 

 

 

 

 

 

ASter @and

CANDY EGGS - NOVELTIES

JOWNEY'S Easter Gift

PACKAGE CHOCOLATES
Now ready to ship. Get your supply early.

 

=
=—

NATIONAL CANDY CO., INC.

PUTNAM FACTORY

GRAND RAPIDS, MICH.

 

 

 

 

 

 

 

FINNISH MUTUAL FIRE
INSURANCE COMPANY

Calumet, Michigan

Organized for Mutual Benefit
Insures Select Mercantile, Church, School and Dwelling Risks
Issues Michigan Standard Policy
Charges Michigan Standard Rates

Saved Members 40 to 68% for 33 Years

No Membership Fee Charged
For Further Information Address

FINNISH MUTUAL FIRE INSURANCE CO.

CALUMET, MICHIGAN

 

 

 

 

16

Prosperous Local Industries Which
Are No More.

Since water commenced flowing over
the dam in Grand River, many indus-
tries undertaken in the city no longer
exist.

Fifty years ago ten mills were op-
erated in the manufacture of lumber.

Goodrich & Tolford boiled soap, a
good article for laundries, and sup-
plied the trade of the city and its
vicinity.

Clay & Locke manufactured clothes
pins by the million, also potato mash-
ers and kindred articles of wood for
the kitchen.

H. B. Miller manufactured vases and
various receptacles of an ornamental
nature from gypsum rock.

The product of felt boots was an
important industry. Brushes was an-
other. The brush company prospered
many years. It is now in the hands of
a receiver who ceased manufacturing
several years ago and is closing out the
business. At times during its opera-
tion 300 persons, mostly girls, were
employed.

The
did a big business at one time.

Several kilns converted rock taken
the banks of Grand River into
lime for builders.

Mohl & Schneider,
Kenning, leading cigar

Alden Fruit Preserving Co.

from

Mohl &
manu-

and
were
facturers.

Pianos were manufactured by Sny-
der & Son in 1850. Later such in-
struments were manufactured by Mc-
Intyre & Goodsell, Chase Bros. and
the Manville Co. Chase Bros. moved
to Muskegon. C. H. Hackley joined
the firm and provided such additional
capital as was needed.

McIntyre & Goodsell occupied the
Clark block, a
structed

cheap, weakly con-

building. Machinery in op-
eration vibrated the factory and the
enterprise was abandoned.

Scranton & Raymond, Arthur Wood,
George C. and J. O. Fitch built high-
grade carriages. William Harrison,
the Belknap Co. and

farm

others
delivery

several
manufactured and
wagons.

Aldrich & Ledyard built grain sep-
arators and milk safes.

A OG,

tools and axes.

Munson manufactured edge
Boots and shoes were an extensive
industry carried on by Rindge, Bertsch
and others.
The A.B. ©.
3attle Creek.
Six factories produced bicycles. The

Stove Co. moved to

Clipper was the largest of the lot.

The Boynton Saw Co. did a large
business for a time.

The

factured billiard tables.

3runswick & Balke Co. manu-
The tender of
a substantial bonus induced the com-
pany to move to Muskegon. It is now
one of the most important industries
of that city.

Wheeler & Co. made interior finish.

The Washing Machine
Co. organized and operated for a sea-

Michigan
son or two in Grand Rapids: accepted
the gift of a factory and moved to
Muskegon Heights.

Disc
heavy cotton or hemp cords, used for
the transmission of communications

telephones connected with

MICHIGAN TRADESMAN

over short distances, were manufac-
tured. Diminutive base ball
served to call persons at the opposite
end of a line when rapped on the discs.

Stewart White and Tom Friant
manufactured registers. After
two or three years of competition with
Patterson of the National, the latter
purchased the business and moved it
to Dayton. Six breweries were put
out of the prohibition

clubs

cash

business by
movement.

C. C. Comstock manufactured pails
and tubs of wood on a large scale. His
wares were light yet bulky. <A car
filled with tubs and pails did not fill
the minimum weight (12,000 pounds)
allowed by the railroads to shippers.
Freight cars of fifty years ago were
of much less capacity than those of
the present. Comstock gave an order
to Haskell & Barker for several extra
large freight cars. When they were
received, Comstock was compelled to
pay extra charges for
hauling them.

Henry S. Smith manufactured Sal-
aratus and agricultural implements.

George W. Hewes & Co. operated
a barrel factory.

O. S. Bonney and Wm. B. Remwick
manufactured hubs and felloes and sold
the outfit of their factory to builders
of wagons and carriages.

The Steel Packing Co. did a large
business.

The Grand Rapids Folding Furni-
ture Co. specialized in the production
of folding beds, washstands, chairs and

the railroads

similar articles.

William Hetterschied manufactured
revolving book and. drafting
tables of metal.

Mills & Lacey compounded embalm-
ing fluids.

Robinson, Letellier & Co. operated a
planing mill.

& Walker and the Grand
Rapids Burial Case Co. operated large
plants in the production of burial

racks

Powers

caskets.

More than fifty furniture factories
have ceased to exist during the past
sixty years. Among their number
were those of Nelson, Matter & Co.,
Oriel Cabinet Co., Phoenix and Royal
Furniture Companies (absorbed by the
R. W. Irwin Co.) Gay Bros., Powers
& Ball, A. B. Pullman & Bros., Bud-
ington, Turnham & Co., Wilson & Co.,
Furniture Co., Stockwell,
Darragh & Co., Worden Furniture Co.,
Ball & Hilton, Wolverine Chair Co.,

Peninsular

Luther & Sumner, Union Furniture
Co., Ford Bros., Folding Chair &
Table Co., Valley City Table Co.,

William Haldane, Valley City Chair
Co., Winchester & Moulton, Retting
& Sweet. Sweet & Gibbs, Grand Rap-
ids Parlor Furniture Co., Nicholas
Strahan, Moore, Foote & Richardson,
Michigan Furniture Co., Michigan
Barrel Co., Michigan Desk Co., Grand
Rapids Brass & Iron Bed Co., Grand
Rapids Bookcase Co., M. L. Sweet
Novelty Furniture Co., Novelty Wood
Works, Widdicomb Mantel and Fur-
niture Co., Kent Furniture Co., Ryan
Rattan Furniture Co., Alfred Falkel,
Norman Beecher, Chas. A. Greenman,
Haney School Furniture Co., Boyns &
Morley, Henry Ives, Klanderman &
Mieweson, Wernicke Bookcase Co.

 

March 6, 1929

 

(moved to Cincinnati), C. S Paine,
Stuart & Son (moved to Otsego),
Grand Rapids Desk Co. (transferred to
Muskegon and defuncted), Klingman,
Limbert & Brower (manufacturers of
chairs), Forbush & Roberts, Michigan
Table Co., Grand Rapids Mattress Co.
and the Utility Furniture Co. The
above list is incomplete. Several un-
successful makers of upholstered furni-
ture might be added. To many who
invested money in the furniture manu-
facturing the results were
like fishing for mackerel in a dry
river. Arthur Scott White.
seo"
Where Do the Photos Come From?
The testimonial is one of the oldest
forms of advertising. It was familiar
to us in our youth; it is familiar to us

business

now, in more glorified form, in every
magazine or newspaper we pick up.
Many reputable companies use the
testimonial effectively and in a manner
which is open andab ove-board. Gen-
erally, there is the testimonial and a
photo of the person to whom the tes-
timonial is attributed.
Often, the
photograph is shown never saw the
He (or she)
is, in fact, in too many cases a pro-

however, person whose

writer of the testimonial.

fessional who is quite ready to be
photographed for any purpose—for a

price.
One agency man whose company
uses the latter, rather questionable,

method, absolved his organization of
blame by pointing out that no part of
the copy claims that the photo used is
that of the person giving the testi-
monial.

“The photo and the testimonial are
merely used in the same piece,” he as-
serted. “If the reader connects the
two in his mind, that’s his error.”

Whether it is an error on the part of
There can be
no question as to the ethics of such a
method.

the reader is a question.

It is such instances as the one out-
lined above that cast a doubt over all
testimonials and which hurt reputable
firms which use bona fide photos in
their advertising.

—_—_2++.—____
Tendency Toward Ensemble
Service.

Department stores have instituted a
service of furnishing an entire room,
in complete detail, for a customer. En-
semble selling has been
praise from various sources.

The

receiving

The American Lumberman now an-
nounces the most astounding of all en-
semble selling plans, which probably
has ever been known in American busi-
ness. A chain furniture concern an-
that it will build and com-
pletely furnish, on time payment, an
entire home. You furnish merely the
lot, and this chain will telephone you
some day that your house is ready to
live in, and you may walk in and make
yourself comfortably at home!

nounces

This plan is going into effect in the
six cities where the chain has stores.
Frankly, it is an extremely logical plan.

The young couple starting out in
life had better have one installment
collector at their heels than twenty,
and might balance their budget more
systematically.

 

I. Van Westenbrugge

Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)

Nucoa
KRAFT<( ) CHEESE

All varieties, bulk and package cheese

‘Best Foods”’

Salad Dressings
Fanning’s
Bread and Butter Pickles

Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD

OTHER SPECIALTIES

 

 

 

 

 

ae S

!
FRIGIDAIRE !

ELECTRIC REFRIGERATING SYTEMS
PRODUCT OF GENERAL MOTORS

 

For Markets, Groceries and
Homes

Does an extra mans work
No more putting up ice

A small down payment puts this
equipment in for you

F.C. MATTHEWS
& CO.

111 PEARL ST. N. W

Phone 9-3249

 

 

 

 

COCOA

DROSTE’S CHOCOLATE
Imported Canned Vegetables

Brussel Sprouts and French Beans

HARRY MEYER, Distributor
816-820 Logan St., S
GRAND RAPIDS,

. &.
MICHIGAN

 

The Brand You Know
by HART

 

Look for the Red Heart
on the Can

LEE & CADY Distributor

 

 

March 6, 1929

Encircling the Globe With Installment
Selling.

The installment collector is now be-
coming a world-wide character. Notic-
ing his success in America, the rest of
the globe is emulating him. Astound-
ing progress is being made in all coun-
tries in time payment. selling, the
spear-head of the movement being, of
course, the automobile business.

J. Gibson Jarvie, head of the United
Dominion Trust, said in London the
other day that England was grateful to
America for making the initial experi-
ment with the system, which is work-
ing out particularly well in Britain,
because of the more meticulously gen-
eral sense of business honor prevailing
in its homogeneous population.

Europe will undoubtedly find the in-
stallment device a particularly useful
one in rebuilding purchasing power.
and need not fear abuses of it as much
as America, as its people have thrift
ingrained more deeply than America’s
and are not as happy-go-lucky about
their obligations.

——_++>—__
Woolworth Becomes a National Ad-
vertiser.

Long after the death of its founder
and on the 50th anniversary of its first
store in 1879, the five and ten cent
chain of F. W. Woolworth & Co. has
decided to become a national adver-

tiser.

The campaign, representing an ex-
penditure of about $1,500,000, will be
devoted largely to newspapers and
magazines. There is much that W ool-
worth could say in advertising and
many a good advertising man has
itched to say it for him. The message
will need to go to every class, race, age
and grade of intelligence, for undoubt-
edly the Woolworth stores sell as high
up and as low down on the social scale
as any business house which ever sold
goods.

There are now over 1730 stores in
five countries; a long way indeed from
the dismal little store in Lancaster, Pa.,
with its tin pans piled on some boards
laid across wooden saw-horses in front
of the store.

ee
Sensible Mother.
In a city of about 30,000 there is a

 

department store of a good many
years of successful business. For the
last ten years it has been managed by
the sons of the founder. This last
year they were approached by one of
the large mail order chains to sell out.
The deal was nearly consummated.
They came to the point of buying the
mother’s interest.

The mother refused to sell, giving
as her reasons that the business was
all paid for, her sons had proved them-
selves to be good merchants, she saw
no reason why they could not do as
well as anyone; and besides her sons
had to have something to do. It
seems to me that mother had more
sense than all the magazine articles on
all the newsstands.

——s ea

One of those demon statisticians has
figured out that the average cold costs
$3.30. Our warning to the doctors of
the Nation is to the effect that not
many theaters are doing much with the
same prices.

 

MICHIGAN TRADESMAN

     
   

j
|
if oe
rer:
we
biG
Loe
4 '
? :

pr Or aera re Veit were ye
Oe aren nee ae

 

Qrrict BPEOREE SAY ~~~

ee

rom nine to noon modern business requires extra

mental and physical alertness of the office help. But
you can’t keep steadily on the job all day if you have not
had a good start. We have found that Lee & Cady Coffee
lends its own delicacy and goodness to breakfast. Two
cups of its agreeable, warming stimulation, is a healthful
way to start the day. Lee & Cady Coffee is new, refresh-

ing, and well worth trying by those with office duties.”’

CHANGE The Cream of the Crop
Created Lee & Cady Coffee

 

Lee & Cady felt the ‘coffee restlessness.” They
knew people were weary of the old brands. They
sensed the demand for a new and modern coffee in

 

keeping with the times.

They combined the skill of a famous chemist with
the artistry of a great chef. Together they roasted
and blended the finest coffees in all the world. They
tasted and tested again and again. And from the
cream of the coffee crop they finally produced a

 

blend that met Lee & Cady’s exacting requirements.

Your grocer has this coffee in stock. Remember the
name——Lee & Cady Coffee.

TOMORROW'S COFFEE TODAY”

 

 

 

 

 

17

 

 

18

DRY GOODS

Michigan Retail Dry Goods Assiciation.
President—F. E. Mills, Lansing.

First Vice-President — J. Lourim.
Jackson.

Second Vice-President—F H. Nissly.
Ypsilanti.

Secretary-Treasurer — John Richey,
Charlotte.

Manager—Jason E. Hammond. Lansing.

NEW WHOLESALE HOUSE.

 

Well Known Local Men Start Jobbing
Business.

Fred E. Yeakey, for more than
twenty-five years identified with the
department store business in Grand
Rapids and having had direct super-
vision of the wholesale department
dealing in floor coverings, together
with Nicholas
about the same length of time has been

buyer and manager of the same de-

Scripsema, who for

partment, have incorporated under the
firm name of Yeakey-Scripps, Inc.

Mr. Scripsema, more commonly

known to the trade as Scripps, has had
some years’ experience in buying and
1

sening

carpets, rugs and linoleums

and is a most familiar figure among

the retail furniture and carpet dealers
throughout the State, having called on
them for many years.

The former location of the Henry
J. Heystek Co., 160 Louis street, near
Campau, has been leased by the new
house because of its accessibility to the
city’s business center for the conveni-

1

f its local and out-of-town trade
and because of its nearness to railway

and other shipping facilities.

The best and most favorably known
makes of rugs and linoleums on which
the greater part of business for the
past several years has been done in
Michigan will be continued by the
Yeakey-Scripps, Inc.

The new house has purchased the
wholesale rug, carpet and linoleum
stock of the Herpolsheimer Co., which
will be added to the large stock of new
goods which is now coming in from
Eastern factories.

——__~»+<-—___
Glove Styles Grow in Variety.

The new gloves now offered for wear
with the latest Spring frocks and en-
sembles are being featured in groups
so that they may be selected for par-
ticular purposes. For instance, those
for wear with the simple sports suits
for daytime tailored dresses are in one
while those for formal after-
noon occasions are in another. Eve-
Despite
what is being said against them they

group,

° 1 1
ning gioves are snown, too.

are none the less being worn by many
smart women.

One of the outstanding features of
the new gloves, regardless of type, is
I ntion given to the styling of
he cuffs or the finish at wrists, on
which cuffs are omitted. The backs
of many also are to be seen with some
form of embellishment, which is little
more than a repetition of the stitch-
ing or color scheme used in the cuffs.

Buckles of metal, leather, pearl and
composition are being used extensively
in new and odd shapes. Tiny bows
are discreetly placed on the backs of
the gloves, and often finished with a

On the
gloves with open or slit cuffs, the pip-

piping in a contrasting color.

-merger atmosphere.

MICHIGAN TRADESMAN

ings are very important; as are also
the links, which are used to simulate
clasp effects. Some of these are made
of leather, others of semi-precious
stones, while the sports gloves are
often equipped with clasps of either
a gold or silver finish in modernisti¢
shapes.

Many pull-on gloves are noted, both
with and without adjustable straps in
the case of the daytime models, while
those for evening or very formal after-
noon wear have a short opening at the
wrist and a few pearl buttons. Some
very attractive and yet practical gloves
for day wear or for driving a car are
made of pigskin. Both the pull-on and
buttoned-wrist style are to be seen.

—_++2___
Profit Ideals Need Revision.

An outstanding factor preventing the
improvement of profit margins in some
lines, it was said yesterday, is the will-
ingness of many producers to take a
small total profit, although the volume
done may be very large. The women’s
underwear field, particularly the rayon
division, was cited as an instance where
this is notably true. Many producers
in this field obtain what to them is a
good profit and a comfortable living,
but in relation to the total output of
their factories the net return is smaller
than other producers would willingly
accept. Improvement was said to
hinge more than anything else on the
raising of the profit ideals of the
former.

—_—_»+~+—+—___

Cloisonne Buckles Set Shoe Vogue.

A vogue for fancy buckles is mak-
ing strong headway in the women’s
shoe trade. Many of the newest shoes
are being styled with the buckle as a
dominating motif. The trend is to-
ward the cloisonne or buckle of jew-
eler’s enamel, which is held to be re-
placing the cut-steel type. Sizes are
smaller, in line with the swing away
from Colonial effects. The buckles
are featured in a variety of patterns
and shades, the beige tones being most
popular, as they match the favored
The buckles are priced at $18

per dozen.
—_22.>—____

To Merge or Not To Merge?

To merge or not to merge is far the
dominating question in many retailers’
minds. Since the recent organization
of a prominent chain of department
stores the whole retail situation has,
in fact, become supercharged with
Some retailers
frankly confess a “compelling urge”
to sell out while they have the oppor-
tunity because of the growing compe-
tition they face. In conservative quar-
ters, however, a note of caution is be-
ing sounded. In one instance related
yesterday the annual return on a store
as a merger unit, taking cash and stock
vield, was less than as an independent.

—___+2.
Plate Glass in Active Call.

Demand for plate glass continued
excellent during the past week, the call
for automobile and other principal con-
suming industries holding at substan-
tially the high levels of the past month.
The volume of orders from the job-
bing trade is reported well above the
seasonal average. The market in win-
dow glass continued relatively quiet.

shoes.

 

March 6, 1929

 

 

BIGELOW-HARTFORD CARPET CO.

For the entire week commencing March I1, the
Bigelow-Hartford Carpet Company will have their
representative in our showroom at 160 Louis Street,

with their complete line of carpets and rugs.

This will be one grand opportunity for you to per-
sonally inspect the best grade of floor covering made
in America and we would urge you to make a special

effort to come down and inspect this line.

We, of course, will be pleased to sell you anything
you might want out of this line, however, you do not
have to purchase a single thing, as we would appreciate
a call from you and, no doubt, it will be a treat for you

to inspect this complete line.

YEAKEY-SCRIPPS, INC.
160 LOUIS ST. GRAND RAPIDS

 

 

 

 

 

OUR NEW

at

204 West Jefferson

HOME

Enables us to carry more complete

lines of cotton textiles for the retailer

A. LAMPORT & BRO.
Phones Ran. 5303 - 5304 Detroit, Mich.

 

 

 

 

Quality
Price
Service

 

Mi PO

We are makers and distributors of
Apollo Pigskin Pad Garters, Sus-
penders, Belts and Belt Buckles.

THE DETROIT SUSPENDED & BELT CO.

(Manufacturers)
DETROIT, MICHIGAN

Apollo makes an honest prod-
uct of quality truthfully
represented

 

 

 

ODIN CIGAR COMPANY

Common Stock
The stock of this company earned $3.12 a share in 1927 and has been placed
on a dividend basis equal to $1.40 a share annually to yield 7.35% on the

present selling price.
CIRCULAR ON REQUEST

A. G. GHYSELS & CO.

INVESTMENT SECURITIES

Buh! Building, Detroit Peninsular Club Bldg., Grand Rapids

 

 

 

 

 

March 6, 1929

SHOE MARKE7

 

Man Takes To Trim Simplicity in
Footwear.

Folks who are always shouting,
“Bring back the old days; those were
the good ways,’ should be satisfied.
We ‘getting around to a
series of revivals in men’s dress, in-
cluding pointed shoes, padded jackets
and peg-top pantaloons. We laugh at
the ways of our father, but stealthily
purloin their deceased hobbies.

seem to be

I] have been about the shoe stores
a great deal of late and cannot help
observing the friendly duels between
salsmen and customers. Neither can
IT entirely overlook the faulty lasts
that some of the have been
presenting
last.’ No
“Ouch”
even employ more emphatic terms to
express physical travail.

retailers
as various of the “custom
wonder the

now and then,

customers say,
and on occasion

The custom last as I understand the
current interpretation is not necessarily
an affair with a needle point. The con-
tour, on the contrary, is rather restful
in the correct guise and gives the foot
plenty of play through a liberal side-
But a great many designers
appear to have been getting off on the
wrong foot. They have merely given
us a very pointed shoe that is too nar-
row across the top of the foot and
necessitates the customer taking a
width wider in order to avoid subse-
quent trouble.

swing.

remind our shoe retailers,
usually an amiable lot and wide open
to intelligent statements, that men are
not in the habit of “breaking in” shoes
these days. Ever since they threw their
world war muskets into the junk heap
they have been wearing wide lasts and
necessary to break in a
broad shoe. The salesmen should look
into this matter and their employers

Let me

it is never

should get together with them. My
own experience buying shoes has
taught me that hypodermic needle

points are likely to be offered in the
best of
facing a run of tailored lasts, we might
as well conquer the problem while it
is a problem, and the deuce with post
mortems. The gone back
to suspenders and stiff white collars.
They are more trim in their dress than
ever before in my time. It is only
natural that the pointed or semi-pointed
shoe should slip into the picture.

stores. Inasmuch as we are

men have

The Broadway 400 gets its ideas
of style from the shoe retailers around
the theatrical district and, being the
most imitative folks in the world,
fashion is a single-track affair in that
quarter. The musical comedy stars,
for instancé, wear black on white with
a liberal wing tip. and soon all. the
cognoscenti fall in line. Seeing is be-
lieving when one is in touch with the
mimic world. However, some of the
$12 to $14 shoe stores are bringing out
plain white with a great deal of em-
phasis and despite the fact that white
shoes are something of a responsibil-
that they are doing quite
Lasts of

ity, I believe
well with their several lines.

these white shoes are more shapely
and less conspicuous than the two-
tone effects and I believe some of the

 

MICHIGAN TRADESMAN

tailored boys on the Rialto like them
for that reason.

In all the branches of mas-
culine attire to-day the tendency is to-
ward an exceedingly trim effect. I am
now speaking of the majority rather
than the minority. Showy
effects of any sort are not standing up
in the East. In the West, or at least
parts of the West, the situation is quite
the reverse, | am told. But man must
suit his environment; other-
wise he stands out like a sore thumb.
The New York man whose attire is
worth a second glance is getting very
demure, I should say. Thus we have
a plain white shoe among the Florida
entries this season and as long as the

many

eccentric

dress to

trend continues to function along pres-
ent lines, Broadway take
diluted.

pause to consider the
American modes of living
it does not seem at all odd that the
New York retailer sells as many, or
possibly more, sport shoes in the win-

even will
slightly
When we

changes in

its styles

ter than he does in the summer. New
York is sort of a clearing house. Peo-
ple from all over the country come to
New York en route to Cuba, or Palm
Beach or Europe. They believe that
New York is the place to buy because
it is the stepping off place, the last
port of call, a Madison
avenue shoe store a few days ago and
saw a Californian buy three pairs of
sports shoes—plain white bucks, tan on
white with liberal wing tip plus profuse
perforations and a plain black tip on
white.

stood in

individual covered his
requirements thoroughly. I should say
at this writing that some of the men
almost as many pairs. of
as their wives, and that is as-
suredly rather a scandalous statement
to make. Nevertheless it is quite true
and, even if such and
become
it would scarcely arouse any

This joyous

possessed

shoes

a surprising

shocking situation were to
general,

serious indignation among the men’s

shoe merchants.—Shoe Retailer.
> > >
Longer Skirt Trend Seen at Paris

Openings.

When the shoe man studies fashion
trends in feminine apparel and seeks
what the
reators of styles in dresses are doing
as to the probable effect of the mode
he almost invariably wish-
es to know first about length of skirts.
Not that this issue is so vitally im-
portant, for it seems a fair guess. that
of fashion’ in-
spiration may decide as to the relative
of hemline and knee cap,
it, 1s beyond stretch of the
imagination to conceive a divergénce
sufficiently great to have any material
bearing on types of shoes.

to draw conclusions from

upon shoes,

whatever the sources.

proximity
almost

The shoe man’s interest in skirt
lengths was born at a time when this
matter seemed likely to be the decid-
ing factor in determining the all im-
question of whether women
would wear high shoes or low. Now
that the low shoe is taken for granted,
the shoe interest in skirits is
more academic than practical. But
since it persists, a discussion of the
Paris presentations of spring fashions

may quite properly begin with this

portant

man‘s

subject and the first observation to be
made is that the general trend, as ob-
served in the designs of many of the

dressmaking houses of Paris, was in
the direction of slightly longer skirts.
The tendency wasn’t sufficiently pro-

nounced to call for any extended com-
ment, but it was one of those interest-

ing developments which the shoe man

will wish to watch as the season
progresses.

It will be recalled that in recent
seasons there has been a very marked

in interest in sports costumes
generally,
been

growth

and sports apparel which

quite naturally has followed by
an extraordinary increase in the vogue
of sport shoes. It would be altogether

inaccurate to convey the impression
that this season’s Paris openings wit-
diminution in interest in
A more truthful state-
that
phasis was placed upon what is de-
scribed as semi-formal apparel, an in-
terest which is reflected-in both fabrics

nessed any
sports apparel.
would be increased

ment em-

and design. Possibly the most im-
portant development in this connection
was the decided prominence given to
the so-called late afternoon costumes,
somewhat more formal and much more
elaborate than yesteryear.
Chiffons and combinations of lace and

chiffon ma-

modes of

used as
category.
somewhat

were extensively

terials for gowns of this

Irregular hemlines, with a
pronounced dip at the back in many
of the characteristic of
these
treatment is highly

The effect of

models, are

costumes, and in general the
elaborated.

costumes of this type,

19

should they gain a wide acceptance,

upon American shoe styles seems fair-
wider
so-called semi-formal

ly obvious. It should
market

types of afternoon footwear in the bet-

mean a
for the
ter grades of shoes and, to a certain

extent, through all of the price ranges.
There seems no reason to suppose that
it should in any degree lessen the in-
terest in sports wear and sport shoes,
which has been such a logical develop-
reflecting

growing interest in sports

ment in American fashions,
the steadily
and the outdoor life. But along with
the sports, we may see on the Western
shores of the Atlantic a growing dis-
time and the

wear is

crimination between the
when
and the

formal

oceasion sports appro-
occasion for the
frock,

panied by a more dressy shoe.

priate proper

more afternoon accom-
That
decidedly advantageous
both

dressing,

should prove

all around, from the standpoint
in which the public
is interested, that of
pairage, which is the primary concern

of the shoe man.—Shoe Retailer.

of good

and increased

 

 

Arthur F. Crabb
Flowers of Quality

13 Jefferson Avenue
Grand Rapids, Michigan

Flowerphone 94234

Moke

 

 

 

 

 

 

SALES AND WAREHOUSE
241 WEST JEFFERSON AVE.

ANNOUNCING

A New
Money Saving Purchasing Plan For
Shoes — Slippers — Tennis

Which will enable the Independent Dealer to
MEET ALL COMPETITION

Write for Catalog and Folder

THE NATIONL CASH & CARRY CO.

DETROIT, MICH.

 

 

 

 

 

MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE COMPANY

LANSING, MICHIGAN

Prompt Adjustments

Write
L. H. BAKER, Secy-Treas.
P. O. Box 549

LANSING, MICH.

 

 

 

 

 

 

20

RETAIL GROCER

Retail Grocers and General Merchants
Association.
President—Hans Johnson,
First Vice-President — A. J
Harbor Springs.
Second Vice-President —
Hooning, Grand Rapids.
Secretary—Paul Gyzon, Wyoming Park.
Treasurer—J. F. Tatman, Clare.

Muskegon.
Faunce,

G. Vander

Is Not Any Distribut‘on Better Than
Waste?
present
Florida

During this trip through
Georgia, Alabama,
Carolinas, I have heard considerable
complaint about chain prices on po-
tatoes. It has been alleged that the
chains retail “spuds” on a margin that
allows little or no profit.

In some instances, I have been told,

and the

grocers have hidden potatoes, so as to
avoid the sale of more than customers
positively demand. In a few instances,
I have been told of grocers who have
discontinued the handling of potatoes.

Inasmuch as potatoes are one of the
basic staples of our business—as much
so as sugar—any grocer who retards
the free sale of them injures his busi-
ness more than any lack of profit on
potatoes can possibly do. I incline to
think that such blind
shortsightedness are few and far be-
As for the man who quits the
altogether be-

instances of

tween.
handling of potatoes
cause of competition, he is simply due
for the discard and shows his unfitness
to survive by the very fact of thus
lying down under pressure.

Now comes the vice-president of the
Atlantic Commission Co., which is the
produce purchasing subsidiary of the
Great A. & P. chain, and argues thus:
“Propaganda has endeavored to es-
tablish that chain
the potato market by the small differ-
ential retail quotation above the price
paid to growers, plus freight charges.

“In my opinion there are between
20.000 and 30,000 surplus cars of the
potatoes

stores demoralize

present Northern crop of
which will not go into consumption
unless some concerted effort is used
This
can be accomplished by creating larger
demand and chain have done
more by advertising and featuring po-
tatoes at attractive prices to stimulate
demand than all other agencies in the
potato that if
chain stores had not featured special

to relieve the present condition.

stores

industry. I believe
potato sales, the surplus would have
been much greater than it is. Further,
I believe potato prices will decline still
further this season unless some remedy
I believe that by co-opera-
and

is found.
tion between growers, shippers
chain stores, together with necessary
advertising, better results can be ac-
complished than by injecting a spirit
of antagonism.”

Let us note that surplus production
always leads to low prices unless and
until distribution is effected to equal
the production. We can pass up the
antagonism” part of it and stick to the
facts. rather

these days. If their aim is worthy,

Chains seem sensitive
they need no such sensitiveness.
Mr.

treads on firmer ground when he con-

3aum. the gentleman quoted,
tinues:

“Consumption per capita of potatoes
in the United States has greatly de-
creased the past year, while consump-

NL

MICHIGAN TRADESMAN

tion of other perishables has increas-
ed. I attribute this to lack of organ-
ization in the potato industry which
has not made it possible to advertise
the merits of this product.”
on to say that other products are ad-

He goes

yertised into consumer favor and thus
supplant potatoes.”

Now, that is worthwhile stuff, re-
When we know
facts about any commodity which we

gardless of its source.

maybe did not know before, we are
better able to judge of conditions and
Certainly, it is apt
to seem to any economist that to put

think of a remedy.

a wholesome food commodity into con-
sumption, rather than let it waste, iS
good public and business policy.
Then, too, if we are to have loss-
leaders or cost-leaders, why not things
which are begging for an outlet?
Again, wherein does this condition
differ now from what prevailed forty
years ago? In no respect that I can
We handled potatoes for 10c per
We got so we made 15c,
sometimes 20c per bushel a little later;

see.

bushel then.

and, of course, we always got a few
cents extra on pecks and lesser quan-
tities. At that we handled potatoes
based on original weigts and measures,
absorbing much hidden loss all along
In fact, the only difference
is that we then competed strenuously

the line.

among ourselves—individual with in-
dividual. Now we have a competition
changed in form but not essentially
altered in value.

When that competition reports to
us basic conditions of which we may
not have been fully cognizant, it is
helpful where the old blind competition
—to see who could stand it longest—
had no such compensating advantages.

But now I should like to have some-
body tell me what is the present mar-
gin that is regarded as legitimate on
potatoes. I ask that with an object.
The object is to see how many read-
ers of the Tradesman know what they
expect to get, in percentage, on such
a staple. And I am led to ask because
of a recent experience with an old
line grocer who had much to say by
way of complaint against chains and
conditions.

His kick sugar. He said
the chain next to him sold sugar at
5ic per bag—‘just my cost. And if
I make my price 60c or 65c, which
would be legitimate, I am completely
out of the running. What shall I do
in such circumstances?”

was on

The answer was that on cost of 5lc
a price of 60c showed 15 per cent. mar-
gin which is about double what sugar
should pay or ever will pay,
economically and scientifically consid-
ered: and 65c showed 21% per cent.
plus, much more impossible as a mar-
gin. In saying this, I have no thought
of the chain competition. Such a mar-
gin never was and never can be sound.
Sugar can carry 8 per cent. to an out-
side of 10 per cent. and that is the
limit.

A price of 56c will pay this man 8
per cent. plus; and his served cus-
tomers will pay him that price with-
out protest. That is to say, they will
always pay him enough more for his
service but not twice as much more.

3ut as he protested I looked about

ever

March 6, 1929

 

“1 EAT IT MYSELF”
Said the Grocer.

What stronger sales argument is there than that?

Scores of grocers everywhere are saying it to their customers about
Fleischmann’s Yeast-for-Health. And in doing so they are not only
bui'ding up their own health, but building up their business too. For
Yeast-for-Health customers have to come to the store REGULARLY.
Yeast-for-Health customers have healthy appetites. This means still
more sales of other products.

Have your Fleischmann man put up a transparency on your door or
window and a package display over your counter. It will pay you in
both health and wealth.

FLEISCHMANN’S YEAST

Service

 

 

 

Don’t Say Bread
— Say

HOLSUM

 

 

 

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

=

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST - FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

THE BEST THREE
AMSTERDAM BROOMS

PRIZE White Fwan Golddond

AMSTERDAM BROOM COMPANY
41-55 Brookside Avenue, Amsterdam, N. Y.

 

VINKEMULDER COMPANY
Grand Rapids, Michigan

Distributors Fresh Fruit and Vegetables

““Vinke Brand’’ Onions, Potatoes, Sweet Potatoes, Oranges,
Lemons, ‘‘Yellow Kid” Bananas, Vegetables, etc.

 

 

 

 

March 6, 1929

 

MICHIGAN TRADESMAN 21

 

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.

President—Frank Cornell, Grand Rapids
Vice-Pres.—E. ®. Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—-Pius Goedecke, Detroit.
Next meeting will be held in Grand

Rapids, date not decided.

 

Reliance of Meat Dealer on Efficient
Clerks.

The success of a retail food store
depends very largely on the ability of
the employes. Poorly trained and in-
efficient clerks and meat cutters can
drive away a great deal of trade. Well
trained employes can make permanent
friends for the store and increase sales.

It is generally believed that there
is great room for improvement in the
sales technique of food store employes;
that this important phase of merchan-
dising has been very much neglected
by many dealers. Many employes who
are selling foods in retail stores never
have had any training of any kind. Al-
though the department store and the
chain store organizations sometimes
give their new employes a course of
training, the proprietor of the smaller
store too often lets his employes learn
how to sell by experience, with the
result that they may learn very little.

The duties of a clerk or meat cutter
should not stop with handing out what
the customer asks for or with saying,
“Don't you want something else to-
day?”
sincere effort to increase the sale, with-

The employe should make a

out offending the customer ‘by seeming
too aggressive.

A few days ago, the writer went in-
to a retail meat store in Chicago and
asked for a not very well known brand
of pork The clerk merely
shook his indicating that the
carry that brand. He
didn’t even suggest that his customer
brand. The

brand of sausage
Still, with-
out saying a word, the clerk reached

sausage.
head,

store did not

writer

buy some other

then asked for a

which that store did carry.

for the money, wrapped up the carton
and handed it out
Then he turned to another customer.

with the change.

That hardly can be called selling. It
is nothing more than order filling, and
yet it is not as unpardonable as the
tactics of the clerk who insists on try-
ing to sell you some substitute when
you have asked for a definite brand

which the store does have in stock.
There is no objection to trying to push
a substitute if it is done properly. The

last time the writer went into a drug
store to buy his favorite brand of shav-
ing cream, the drug clerk made no ef-
fort to get the brand requested, but
argued for several minutes over the
merits of another brand on which the
profit greater. Three
refusals before the
clerk reluctantly filled the order. Such
methods drive trade away.

evidently was

were necessary

Some dealers believe it 1s not pos-
sible to teach anyone how to sell on
the theory that selling depends large-
ly on personality. A good personality
is a great asset, ‘but there are many
factors which must be con-
Courtesy and patience and
the desire to please customers are es-
Any employe who is careless

in his treatment of customers should

other
sidered.

sential.

These are
which

be corrected immediately.
the elements of personality
count most in selling.

The employe also must know some-
thing about the foods he is selling if
he is to get the best results. He should
know the quality of the merchandise
and should know something about its
food value. Equally important is a
knowledge of ways of preparing and
cooking the products. This is especial-
ly important in selling meats.

In the absence of any organized sys-
tem of training retail employes in sell-
ing, the job must be undertaken by
the proprietor or some experienced
employe. The time spent on educating
new employes in methods of selling
will be well spent.

After the employe has been trained
properly it is necessary for the pro-
prietor to check up frequently to see
that the instructions are being carried
out.

Many men who have been success-
ful in making a profit from a small es-
tablishment and then have enlarged
their store have found that they could
not conduct the larger establishment
so profitably. The answer often is to
be found in the fact that the employes
are not so capable as the proprietor.
In his larger store the proprietor no
longer can give his personal attention
to every customer, and he may lose
some of his customers unless he takes
pains to see that his clerks carry out
his policies.

Good salesmen will mean just as
much to a retailer of foods in the way
of increased sales and better satisfied
customers as good salesmen mean to
the wholesaler, packer or any other
distributor. like dealers,
prefer to deal with sale$men who are

Consumers,

well informed and competent and
courteous. No matter how effectively

the dealer buys his merchandise and
lays out his store, no matter how like-
able and popular a man he is himself,
and no matter how much he advertises,
his success definitely is limited by the
ability of his employes who sell. Wag-
es already constitute a large part of
the overhead in most retail food stores,
but the employe who really knows
how to sell and how to please cus-
tomers is worth far more than the one
who merely stands behind the counter
Everett B. Wilson.
——_~+-+.____

One way to cure daughter of her
longing to join a chorus is to let her
meet a millionaire some other way.

taking orders.

 

 

 

Phone Automatic 4451

WHOLESALE FIELD

EEDS

Distributors of PINE TREE Brand

The best the World has to offer in
GRASS SEEDS

Michigan Grown Seed Corn
Ensilage Corn

Flint Corn

Dwarf Essex Rape

Soy Beans

Sudan Grass

Orchard Grass

Millets

Winter Vetch

Timothy

Red Clover
Mammoth Clover
Alsike

Sweet Clover
Alfalfa

Red Top

Blue Grass
White Clover

INOCULATION FOR LEGUMES

ALFRED J.BROWN SEED COMPANY

25-29 Campau Ave., N. W.
Granp Rapips, MICHIGAN

 

 

 

Se
——EEOE——————————

 

 

SHIP YOUR
DRESSED CALVES

and

LIVE POULTRY

TO
DETROIT BEEF COMPANY

Oldest and most reliable commission
house in Detroit. Write for new ship-
pers’ guide, shipping tags and quota-
tions.

DETROIT BEEF COMPANY
1903 Adelaide St., Detroit, Mich.

 

WorDEN GROCER COMPANY
The Prompt Shippers

 

When You Sell

Morton House

COFFEE

You Are Selling Satisfaction

WoRDEN GROCER COMPANY

Wholesalers for Sixty Years
OTTAWA AT WESTON - GRAND RAPIDS

 

THE MICHIGAN TRUST COMPANY, Receiver.

 

 

 

 

 

 

 

 

 

 

 

22 MICHIGAN TRADESMAN March 6, 1929
HARDWARE hopelessly overloaded with a surplus
Michigan Retail Hardware Association. of slow-moving lines. Demand is not

President—W. A. Slack, Bad Axe.
Vice-Pres.—Louis F. Wolf, Mt. Clemens.
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore, Detroit.

 

Direct Your Business From the Selling
Standpoint.
“Salesmanship,”’ remarked a success-
ful hardware dealer recently, “consists
in knowing your stock.”
returned another

“To my mind,”

hardware dealer, “salesmanship con-
sists in knowing your customers.”

Each

Successful

Both men were partly right.
had hit on half the truth.
salesmanship consists in knowing your
stock and your customers.

To know your stock thoroughly, to
understand the “talking points’ of
each article, to keep in touch with the
vagaries of the public demand and
know what goods are most saleable at
certain times; all this would not make

a good salesman, if there were not
combined with it a knowledge of cus-
tomers.
On the other hand, to know your
customers, to possess the gift of ac-

curatey!] gauging the possibility of
sales, to understand when it would pay
to press the sale of goods which the
customer did not originally intend to

buy and when it would offend; all this

would be futile if it did not accompany
a thorough knowledge of the stock
carried and its possibilities.

Retail salesmanship is a science—a
science which had many devotees but
few masters, and which some mer-
chants and a good many clerks calmly

ignore.

 

Salesmanship begins with the mer-

-h make for

 

chant. The elements wt

success must be reflected in his store
methods, his window displays and his

advertis

 

Salesmanship is not just
one phase of the retail business; it 1s,
+} }

1 1 .
a sense, the whole business.

The proprietor, although he

may
never approach a customer, is still a
salesman—a good salesman or a bad
salesman. The hardware dealer—who
keeps in touch with his stock. who
in dull lines is stimu-

sees that trade

lated. who buys with a view to sales,

 

whose advertisements are bright and
attractive, is a good salesman. The

hardware dealer who devotes his at-
tention solely to buying and the office
books. who advertises in the stiff, dog-
matic style of a half century ago, or
who does not advertise at ali, is a poor
salesman.

The hardware dealer who is a poor
“T look after

a4 P ta hi if-
saiesilan says to nimselt:

  

the bi 1¢ collections and the buy-
| staff of clerks to look
ter tl Its up to them.”

But the proprietor who is a good
salesman says, “My money is made in
the sales. Every phase of the business
is carried on for the sole purpose of

 

g sales. It is on the selling
end that I must concentrate, managing
other departments with a view to

their effect on that one end.

One 1¢ most important consid-
erations f the wide-awake hardware
dealer is to keep in touch with his
stock. If he sits hack in his office
and leaves a lot of uninspired and

4 ° + °
apathetic clerks to look after the sell-

ing end, stock-taking will find him

so evenly divided, and of so continu-
ous a nature, that all lines of goods will
be gradually turned over during the
year.

To paraphrase a well known saying,
“Everything is not sold by him who
dealer who

waits.’ The hardware

waits for the trade to gradually ab-
sorb his stock will discover before long
the self-evident truth that, at certain
times of the year, certain goods will
need pushing if they are to be cleaned
out. I am reminded of a couple of in-
cidents illustrating this point.

A Western Ontario hardware dealer,
a very wide-awake man himself, told
me of one.

“A competitor of mine once had a
very queer notion of the value of mere
sales. He was perfectly contented if
his clerks were selling the most com-
mon staple lines—nails, tacks, wire and
all that kind of goods. If he saw his
store full of customers buying nails
by the pound, he hailed that as an evi-
dence of prosperity. He carried a fair-
ly well-assorted stock and some special
lines that were really attractive and
offered good margins, but no special
efforts were ever made to push these
goods. They were allowed to sell
themselves or to collect dust on the
The dealer never advertised
—said it cost too much. His profit on
nails was nails—but the

carrying charges on his unsold stock,

shelves.
good—for

and the ultimate losses, must have been
enough to stagger a saner dealer.”
“Has he seen
ways: 1 asked.
“Oh, I guess so,” returned the hard-
“Anyway, he
He’s ranching in

the error of his

ware dealer. isn’t in
business any more.
the West, I think.”

I ran into the other instance in a
store. At the

front of the store, in fairly conspicu-

small city hardware
ous positions, were displayed odd lines
of goods with prices prominently pla-
carded. In one place was a basket of
lock set parts of various sizes and
descriptions, selling at 10 cents each.
On the top of one show-case was a
row of a half dozen fancy lamps, go-
ing at $1.75. On a table in the middle
aisle was shown a great variety of
small hardware lines, and some larger
lines—a little of everything and not
much of anything—all selling at low
and attractive prices.

The dealer explained.

“No, we're not selling out, nor are
we conducting a stock-taking sale. We
are just following out an all-the-yvear
round policy.

“We watch our stock every day. Yes,
like a cat watches a mouse. If a cer-
tain line is selling slowly, we try to
If it won't
We put the
line up in the front of the store. Cus-

push it at regular prices.

x pushed, out it comes.

tomers entering cannot help but see
the goods, and our salespeople polite-
Ih them. [if that
does not sell the line, we

call attention to
argue that
some inducement is necessary to dis-
pose of the stuff. Then we offer a re-
duction. It is better, in our opinion to
sell at a smaller profit. or even to sell
at a loss, than not to sell at all and
thereby incur a bigger loss.”

Last CALL ....

— We are counting on
seeing you at the Better
Merchandising Confer-
ence, March 13-14-15, at
the New Masonic Tem-_ |
ple, Detroit.

C. L. GLASGOW,

President, Better Merchandising
Association.

Ls) oe

MERCHANDISING
CONFERENCE

AND

EXPOSITION

NEW MASQNIC TEMPLE

Pet ke” 2 |)

F. H. NISSLY,

aa cos Chairman, Program Committee.

1929

 

 

 

 

 

 

PRODUCTS—Power Pumps That Pump.
Water Systems That Furnish Water. Water
Softeners. Septic Tanks. Cellar Drainers.
MICHIGAN SALES CORPORATION, 4 Jefferson Avenue

PHONE 64989 GRAND RAPIDS, MICHIGAN

   

“THE PUMP SUPREME-

 

 

 

 

BROWN &SEHLER

COMPANY

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats

 

GRAND RAPIDS, MICHIGAN

 

 

 

 

Michigan Hardware Co.

100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

e

Wholesalers of Shelf Hardware. Sporting
Goods and

Fishing Tackle

 

 

 

 

 

 

 

 

 

 

 

March 6, 1929

“And the results?”

“The plan works well. We keep our
stock turning No
dead lines accumulate with us. Odds
and ends of stock we dispose of just as

constantly over,

you see. Those lock-sets, by the way,
represent the residue of several dif-
ferent lines. In a few days they will
be completely off our hands.”

This hardware dealer also comment-
ed on an attitude which, in his opinion,
works detriment to a good many hard-
ware businesses.

“Some merchants refuse to be licked.
They keep on hoping against hope that
a line which refuses to sell will some
day come to life and be worth what it
was years With them, hope
springs eternal; so they put off the
added pushing, and the ultimate price
cut. Well, I believe in pushing when
a line begins to sell slow; and I believe
in cutting, and cutting drastically, the
moment a line stalls. The hardware
dealer who keeps on hoping may sell
an individual article for more than my
average, but I clear out the whole line,
and put the money right away into
something saleable at regular prices.
I soon make up anything I lose.”

Another hardware dealer follows the
same system, but goes a step further.

“T will not tolerate a slow selling
line,” he declared.

ago.

“Tf goods are going
I make an effort to sell by
featuring them. I push them hard and
If they still
remain in stock, I come to the conclu-

slowly,
offer price inducement.

sion that they are not saleable, and of-

fer them at cost price. That generally
cleans the goods out, and then I refuse
absolutely to handle that line again, my
experience having taught me that I
would be tying up good money in lines
that realize on themselves too slowly.
The most plausible traveler in the busi-
ness could not sell me any special lines
of that kind again.”

“But how about seasonable lines—
goods which can be sold only at cer-
You do not expect to
sell them all the year round?”

tain periods?

“T have a separate system for them.
I push them hard during the selling
If, at the end of the time, I
find more on my hands than I care to
carry until the next season, I
clean them out by my usual methods.
My idea is to carry just enough of

‘period.

over

such stock from season to season to
meet belated and advance orders—for
there are, of course, people who buy
skates in summer and fall and ham-
If I am compelled
than a nominal

mocks in winter.
to Carry more
stock, I conclude that I have over-
estimated the demand, and base my

~ ° ”
orders for next season accordingly.

over

It is not necessary for the average
hardware dealer to follow so radical a
method in order to make a success of
business. It is necessary, however, to
avoid the self-satisfied attitude of the
hardware dealer who, in his optimism
regarding the sale of staple lines, over-
looks the fact that a lot of special lines
aren't selling.

You afford to forget or
neglect any line. It does not do to
concentrate on staples alone, nor to
neglect staples in order to play up
special lines. Both specials and staples
must receive attention. Business is a

cannot

 

MICHIGAN TRADESMAN

battle in which the victory must be
won all along the line. A wavering
here, a falling back there, will offset
advances made in other direc-
tion.

some

Buying should be done with an eye
to the ultimate selling—a wide margin
the
made. This is the
peril of the common practice of buy-
ing in large quantities for the sake of
a special price, that your customers
can't absorb the actual quantity. And
you can’t make the promised profit un-
til you have sold the entire lot at full
retail price. |

of profit means nothing unless

sale is actually

So watch your stock and watch your
customers. If know what you
have in stock, what you are selling,
what your customers are buying and
what they are likely to want, you don’t
allow

you

anyone to over-persuade you,
your buying will pave the way to suc-
cessful selling. Victor Lauriston.
ae
Explains Why San Antonio Is Pros-
: perous.
San Antonio, Texas, March 1—You
do not know how surprised I was to
receive by air mail eight copies of the

Michigan Tradesman covering the
time since we left home. I wish to
thank vou. You do not know how

much Mrs. Burns and I enjoyed them.
Mrs. Burns has alwavs maintained that
the selections on the covers of the
Michigan Tradesman are worth the
price of the paper. Am advised that
March 2 the U. ©. T. have their
twenty-seventh annual banquet. I un-
derstand

my old friend, Past Grand
Counselor John G. Emery is to be
there. I wish it were possible for me

to be there to greet him, for I owe
my start through the Grand Council
to John G. Emery. I have the honor
of being the second Past Grand Coun-
selor of G. R. ‘Council. For over a
quarter of a century, as you know, I
sold Oak Leaf soap for Gowans’ Sons,
of Buffalo, and enjoyed a large ac-
quaintance among the commercial men
of that time and the merchants of
Michigan, both in the Upper and Low-
er Peninsulas. These memories are
very dear to me. You ask me to write
my impression of San Antonio. On
our arrival here, nearly two months
ago, my first impression was, “how
come” such a large and beautiful city,
its wonderful buildings and so many
great banks. The people I see on the
streets are nearly half Mexicans. There
appeared to be no large manufacturing
plants like we have in Grand Rapids,
yet the city looks clean and prosper-
ous. I took the matter up with Thos.
R_ Lentz, cashier of the Alamo Na-
tional Bank, and he explained that the
largest asset was given to them—the
great army and flying field camps. The
Government spends millions of dollars
a year, which, of course, puts a lot of
money in circulation. Then, again,
Texas is a great oil state and manv
who have and are making their mil-
lions in oil make this city their home.
Cattle and cotton all have a large fol-
lowing as well as thousands of acres
of pecans, which is considered a very
profitable crop. However, Michigan
looks good to us and Grand Rapids is
a “Better place to live.” we think. Mr.
and Mrs. Edison are leaving for Cal-
ifornia next Wednesday, where Mrs.
Edison has a brother. Mrs. Burns and
I are leaving at the same time to spend
the remainder of the winter in St.
Petersburg, Fla. Our address will be
205 6th avenue, North.
Wilbur S. Burns.
——_++>____

Meat Dealer Maentz Rapidly Mending

Allegan, March 4— Since being
brought home from _ the hospital at
Kalamazoo, I have been more content-
ed and am slowly improving. It will
be necessary for me to still remain on

my back about two weeks from next
Tuesday in a plaster paris cast, but by
being careful I am informed by mv
doctors that I will be all right, which
is much to be thankful for. In the
past three weeks I have enjoyed the
Tradesman more than I ever have in
my life. Even all the advertisements
have been absorbed in my leisure time.
As usual, the Realm of Rascality is
always educational, especially the rec-
ord of short weight butter in Kala-
mazoo on page 2.
I firmly believe that if each and
every merchant, clerk and citizen
could have or would take the time to
read the Michigan Tradesman much
benefit would be derived therefrom. As
my good friend Dave Burgess remark-
ed, “I can’t get along without the
Tradesman.’ Those are my sentiments
exactly. Best wishes to the Trades-
man as well as its editor.
HO.
—_—_.2>___——

Makes Three Dress Sizes in One.
A novel

Maentz.

development in ready-to-
wear garments has just been put on
the market by a manufacturer of junior
and misses’ dresses. Through an in-
genious and attractive handling of lac-
ing, he has made it possible for a
single dress to be fitted, for example,
to a miss wearing a 14, 16 or 18 year
size. The lacing is said to overcome
the difficylty heretofore experienced in
making dresses fit properly because of
varying hip and waist measurements,
and is further said to obviate altera-
tions. The lacing, which is self ma-
terial, runs from the neckline to just
below the hips in models that are laced
In those that

are laced at the side, it runs from un-

down the front or back.

der the arm to a point just below the

hips.
Patient Customer.
Louis Bamberger addressed 5,000

workers in his huge Newark store on
the patience that customers had in the
old days and he told this incident:
“One day a customer came late in
the evening to buy a pair of white
gloves to wear to the theater. They
were gloves which had a special clasp
with a little spring attached to a push
button.
how to put them on and fitted them to

The salesperson showed her

her. The next morning when _ the
store opened the lady was waiting out-
side with her white gloves on. It

seems she hadn’t been able to get them
off, had to wear them to bed that night
and came in, not for a refund, but to

be shown how to remove them!”
—_—_2-+.____

Novel Underwear For Misses.
The growing tendency on the part
of girls and misses to adopt the mas-
culine type of “shirts and shorts” has
been made the basis of a new Spring
offering in knit underwear for them
in sizes 8 to 16 years. The new model
is a two-piece suit of light-weight fine-
guage,
with an all-over crackle design in blue

rib-knitted fabric, mercerized,

or pink. The shirt is of the pull-over
“athletic” type, with white trim at neck
The

material and are

and armholes. “shorts | have

waistbands of self

made with washable fabric-encased

elastic back-bands. This provides a
garment that fits the form snugly, but
is not tight enough to cause discom-
fort.

—_+2+.__
Ends

means.

cannot be attained without

 

OPEN
A NEW PROFITABLE
DEPARTMENT
No Investment

If you operate a retail store, here
is an excellent opportunity to se-
cure a well selected stock of shoes
at popular prices, and adapted to
family trade. Product of reputable
manufacture. We establish retail
prices and merchandise under prac-
tical modern plan.

YOU RECEIVE COMMISSIONS
ON ALL SALES. The proposition
is open only to merchants who do
not carry footwear of any kind but

who believe they could sell a fair
volume. For full particulars ad-
dress Box 1000, c/o Michigan
Tradesman.

 

 

 

 

 

Henry Smith
FLORALCo. Inc.

52 Monroe Avenue
GRAND RAPIDS

Phone 9-3281

 

 

 

S

Ss

 

1900 East Jefferson.

1862 - - 1929
EELY’S FLAVORING EXTRACTS
SEELY’S PARISIAN BALM
tandard of quality for nearly 70 years
SEELY MANUFACTURING CO.
Detroit, Mich.

 

 

 

      

i

EVA TORS

(Electric and Hand Power)
Dumbwaiters—Electric Convert-
ars to change your old hand
elevator into Electric Drive.
Mention this Paper. State
kind of Elevator wanted, size,
capacity and heighth.
SIDNEY ELEVATOR MFG. CO.
(Miami Plant), Sidney, Ohio

a

I

7 #8)

Y

yy

hi

yy
Up

Lil

Uy

THE DUTCH TEA RUSK CO

HOLLAND MICHIGAN

 

 

24

MICHIGAN TRADESMAN

March 6, 1929

 

HOTEL DEPARTMENT

News and Gossip About Michigan
Hotels.

Los Angelesy March 1—J. B. Curlee
and Mrs. Carrie Palmer have secured
a lease on the rehabilitated Benjamin
Franklin Hotel, at Saginaw, formerly
managed by W. F. Schultz, who passed
away a few weeks ago. The new own-
ers were formerly associated with ho-
tels at Owensboro, Kentucky, Charles
City, Iowa, and, if my _ recollection
serves me right, the Park Hotel, at
Mt. Pleasant. Something like $85,000
is being expended bv the holding com-
pany in various improvements, which
will include a new coffee shop, which
had been contemplated by the former
management.

 

The new _ proposition before the
Michigan Legislature having as its ob-
ject the disbursement of $100,000 for
advertising purposes, or rather in aid
of existing organizations which have
been engaged in publicity activities for
several years, ought surely to receive
affirmative support. Under the pro-
visions of the bill the proposed amount
would be equally distributed among
these organizations, of which there are
four, equally, but onlv upon a showing
that the money has been actually dis-
bursed for the purposes intended, and
that no portion of it shall be expended
for salaries or other overhead expendi-
tures. The associations which will be-
come beneficiaries if the bill is passed,
are the East Michigan Tourist As-
sociation, with headquarters at Bay
Citv, the West Michigan Tourist and
Resort Association, Grand Rapids, the
Upper Peninsula Development Asso-
ciation, Marquette, and the South-
eastern Michigan Tourist and Publicity
Association, Detroit. Allowances to
these organizations will be made in
the form of a rebate of 50 cents for
every dollar actually expended for ad-
vertising.

The Detroit Hotel Association has
started work to prepare for the forth-
coming annual meeting of the Ameri-
can Hotel Association, which is to be
held there. The following active hotel
men have been appointed as chairmen
of the various committees:

Housing—I. E. Frawley, Hotel Fort
Shelby.
Entertainment—Carl
Cadillac.

Reception—William J.
Jr.. Detroit-Leland.

Finance—Preston D. Norton, Hotel
Norton.

Program—Charles Stevenson, Hotel
Stevenson.

Snyder, Book

Chittenden,

Publicity—-Ward B. James, Hotel
Tuller.
Transportation—A. E. Hamilton,

Hotel Fort Wayne.

Each committee chairman 1s em-
powered to appoint four associate
members on his committee to aid him
in his work of preparing for this con-
vention which is international in its
character. The Michigan Hotel As-
sociation will co-operate ‘with the De-
troit organization, in the matter of en-
tertainment.

Older members of the Michigan Ho-
tel Association will remember Reno
Hoag, who at one time was officially
connected with that body and a most
ardent worker. About fourteen years
ago he went to Marietta, Ohio, and
took the management of Hotel Lafav-
ette in that city. At that time his son,
Durward. now associated with him,
was in his teens, but displayed a dis-
posiiton to follow in the footsteps of
his illustrious father. The announce-
ment has just been made that between
the two. they have secured a majority
of the stock in the holding company
and now absolutely control one of the
most valuable pieces of hotel property
among the smaller cities of that state.
A host of Michigan friends will join

with me in offering them congratula-
tions.

 

It is said to be now possible for a
legitimate and responsible hotel oper-
ator to secure, without a penny of in-
vestment on his part, a well-equipped
laundry plant, organized with the
proper operating help, payments to be
made out of the actual savings in cost
for laundry work where it is done by
outside parties.

California druggists are appealing to
the legislature in an effort to prevent
chain stores from selline pills and
porous plasters. What if restaurant
operators would shy their castor into
the ring and object to drug stores pur-
veving pancakes and postum?

Chefs from all parts of the Nation
are holding a convention here, and due
to the fact that a former operative of
mine, now connected with a leading
Toledo hotel is in the throng, I have
been enjoving the proceedings from
the standpoint of an honorary guest.
Much interesting information has been
brought out. I confess I was much
elated when Bancroft Hotel corned
beef hash was mentioned. It reminded
me of the good old davs when the
Saginaw institution specialized on that
commodity which was developed by
the latel amented “Billy” Schultz. Its
formula might be useful to other
caterers, and I will pass it along:

One part finely ground corned beef,
two parts underboiled potatoes (chop-
ped, not ground) a suggestion of
onions. Season with salt and pepper,
top off with pats of butter in a bak-
ing pan, use a discretionary amount of
cream and bake in a hot oven for
twenty minutes. For short orders, the
ingredients may be assembled in in
advance and sauted. Standard packs
of cooked corned beef are recom-
mended.

Here is one for the preparation of
the humble prune. Soak in a copious
quantity of water for forty-eight hours,
which will restore the original fluid
content. Simmer over a slow fire for
twelve hours. Just before removing
from the fire, add one-half cupful of
sugar and a level teaspoonful of
ground cinnamon to each pound of
prunes. Patrons will take them in
preference to strawberries and other
fruit, and they have certain medical
recommendations.

A. C. Stephens, who for vears was
interested in the operation of Michi-
gan hotels at Owosso and Ann Arbor,
I believe, is now at the head of the
Stephens Hotel System, Toledo, which
is building a million dollar affair in
that citv and operating several others.

Every hotel operative in Detroit is
going to have an opportunity of join-
ing the National Greeters organization
by personal solicitation. The field for
solicitation is to be divided into areas
with a worker placed in each, and the
citv is to be gone over with a vacuum
cleaner. And the joke is that every
victim ensnared will be benefited by
his affiliation with that order.

 

Jerry Moore, who learned to con-
duct a hotel under the tutelage of H.
M. Hollister, of Hotel Bancroft, Sag-
inaw. where he started as a bell boy,
is now assistant to Ward B. James,
general manager of Hotel Tuller, De-
troit.

Three or four vears ago the town of
Jennings, in Wexford county, was
moved bodily to Cadillac, and every-
one supposed it was to ‘be erased from
the map. Now comes a syndicate from
Detroit and Pontiac who have an-

nounced plans for building a $250,000
summer hoel there. It will be three
stories hich, of brick and steel con-
<truction, and in addition to all mod-
ern equipment. will be supplied with
an aviation field,

The ogre of the checkout hour in
modern hotels, still bobs up occasional-
ly. There isn’t the faintest reason for
worrying about it. Make a reduction
of 10 per cent. from the bill of the
guest who checks out at 9 a. m. and
there will be as great a rush at the

 

   
      
 
 

    
   

fiers inSaealeatasan aeatas
PET PrP rie ELS
neering Serer

a et co ee oo a
ee oo iF

  

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.

Free private parking space.

E. L. LELAND. Mer.

 

 

“We are always mindful of
our responsibility to the pub-

lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

 

CHARLES RENNER
HOTELS

Four Flags Hotel, Niles, Michigan, in
the picturesque St. Joseph Valley.

Edgewater Club Hotel, St. Joseph,
Michigan, open from May to October.

Both of these hotels are maintained on

the high standard established by Mr.
Renner.

 

 

 

 

 

CODY HOTEL

IN THE HEART OF THE
CITY OF GRAND RAPIDS

Division and Fulton

 

RATES
$1.50 up without bath
$2.50 up with bath

CODY CAFETERIA IN
CONNECTION

 

 

 

PARK-AMERICAN

HOTEL
KALAMAZOO
A First Class Tourist and
Commercial Hotel
ERNEST McLEAN

Also Tea Room, Golf Course and
Riding Academy located on U.S.
No. 12 West operated in connec-
tion with Hotel.

Manager

 

 

Park Place Hotel
Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

Ww. O. HOLDEN, Mgr.

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.50 up.

E. S. RICHARDSON, Proprietor

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.
Beginning Jan. 1st European Plan
Ho. and cold running water in al
rooms. Several rooms with bath. All
rooms well heated and well venti-
jated. A good place to stop. Amer-
ican plan. Rates reasonable.

WILL F. JENKINS. Manager

 

 

NEW BURDICK

KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.

Representing
a $1,000,000 Investment.
°50 Rooms—150 Rooms with Private
Bath.
turopean $1.50 and os Day.
RESTAURANT A GRILL—
Cafeteria, Quick Service, Popular
Prices
Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

—_—_—_—_

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD-
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.

Open the year around.

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates

Under the Direction of the
Continental-Leland Corp.

GrorGE L. CROCKER,
Manager.

 

 

 

 

 

 

Occidental Hotel

FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon ote Michigan

 

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

 

 

+_

 

 

 

 

 

March 6, 1929

cashier’s desk, as there was at the
rooming desk the night before. It has
been worked satisfactorily in France
for years, and was originally introduc-
ed at Hotel Planters, St. Louis, with
equal success. The patrons who loud-
lv call for rooms with bath on their
arrival at the hotel will feel that they
are earning easy breakfast money by
an early check-out.

 

Mrs. Matie Eisenlohr, who has been
operating the Doll House Inn, Way-
land, for several years, with satisfac-
tion to a large clientele, has disposed
of her property to Grand Rapids
parties and will retire.

Some hotel men are inclined to re-
sent suggestions from guests. If they
are of the constructive type they
should be encouraged. It is a very
wise and much-traveled operator, who
knows everything about the hotel
business. A word or two from the
commercial traveler may put him in
the way of improying his service to
his satisfaction and accompanying
financial advantage. Of course there
is always in evidence the individual
who complains about everything, but
I am not taking him into considera-
tion. And yet there is the useful
“kicker.” I know a hotel man who is
enjoying his declining years in com-
fort, with the satisfaction of knowing
he will not be buried by the county,
who for years employed an unknown
representative who had no other duty
than to mingle with the guests and re-
port to the owner everything offered
by patrons in the way of criticism. The
guest was never embarrassed, but if
the complaint was reasonable, action
was taken, without ostentation, to re-
move the cause. Frank S. Verbeck.

———_.->—____

Internal Friction in Market Wholesale
Grocery.

Grand Rapids, March 6—In regard
to the suit of Lester A. Scott against
the Market Wholesale Grocery, Glenn
S. McCarthy and Helen L. McCarthy,
in which a motion was made for a re-
ceiver of that company, I have ascer-
tained the following from the records
in that case:

The “cash and carry” wholesale gro-
cery plan in Grand Rapids was orig-
inated by Glenn S. McCarthy.

The Market Wholesale Grocery was
incorporated about September, 1924,
‘sr $10,000, with Lester A. Scott hold-
ing all but two shares of the stock,
Glenn S. McCarthy one and Douglas
Clapperton one. The stock was later
increased to $15,000 about May 26,
1925, and the additional stock issued
to Mr. Scott, who continued to hold
the stock until July, 1928, when 500
shares were transferred by Scott to C.
Sullivan, 200 shares to H. Sullivan, and
in August, 149 shares were transferred
to A. F. Bredshall.

In May, 1925, when the stock was
increased, a written contract was en-
tered into with Mr. McCarthy employ-
ing him for a period of five years at a
fixed salary and an additional 20 per
cent. of the net profits.

The books have been kept from the
beginning by Viergever & Bierman,
certified public accountants, and in ad-
dition to the annual audit, made by
them, statements of the profits and
withdrawals have been sent to Mr.
Scott. who resides in California.

From the beginning, Mr. Scott was
paid out of the business 2 per cent. a
month on his cash investment.

The audits show net income for the
fiscal year ending August 31, 1925 of
$4,065.36; for the year ending August
31, 1926, $9,608.51; for the year ending
August 31, 1927, $9,859.31; for the vear
ending August 31, 1928, $8,650.21.

It now appears that Fred E. Lewel-
lyn was the real holder of $9,000 of the
stock, and that Lester A. Scott was the
holder of only $6,000 of the stock and
that Scott was holding the stock for
Mr. Lewellyn until the summer ot
1928, when he had some difficulties

MICHIGAN

with Mr. Lewellyn and the $9,000 of
stock was transferred as above stated
at Mr. Lewellyn’s request. The Scott
difficulty arose over a transaction en-
tirely outside of the Market Wholesale
Grocery and had no connection with it.

When the Market Wholesale Gro-
cery became an established business
and was shown to be a success, Lee &
Cady also opened a cash and carry
store and this, together with the chain
store business, reflected its results in
the profits of the Market Wholesale
Grocery, and Mr. McCarthy suggested
the winding up of the business while it
was still profitable.

Mr. Scott wrote Mr. McCarthy on
several occasions suggesting that he
reduce the stock as low as possible and
close out the balance, distribute the
proceeds among the stockholders. In
order to facilitate this, said Scott trans-
ferred 600 shares of the stock to Mr.
McCarthy and his wife, in order that
McCarthy might be elected President
and his wife Vice-President. In line
with the letters written by Mr. Scott
to close out the business in November,
the directors voted to liquidate the
business and 26 per cent. in liquidating
dividends has been paid or set aside
for payment and an inventory taken on
behalf of the plaintiff since the com-
mencement of suit shows approximate-
ly $18,000 in merchandise still on
hand, showing that the company after
paving a liquidating dividend of 26 per
cent., has still a surplus over and above
its original capital stock.

At a partial hearing on the motion
for a receiver, it being stated by coun-
sel for plaintiff that the only reason
for a receiver was to protect the prop-
erty, Mr. McCarthy gave a $10,000.
surety bond and an order was made
that no receiver be appointed.

Mr. McCarthy has at all times fur-
nished the company with a_ Fidelity
bond of $5,000.

The bill is not sworn to by Lester
A. Scott. but by | C. Bachelor, who
claims to be acting for Mr. Scott, and
who, up to the time that Mr. McCarthy
refused to place him on the payroll
and allow him to interfere with the
management of the business, claimed
to be friendly with Mr. McCarthy.

Ben A. Corwin.
—_2->—____

When On Your Way, See Onaway.

Onaway, March 5—Citizens of Ona-
way and vicinity enjoyed a real sight
Wednesday night, Feb. 27, from 8
o'clock until 10, when the wonderful
aurora borealis was on display. Any
attempt to describe this unusual ex-
hibition would be useless. Unlike the
Northern lights that usually appear on
the Northern horizon, these first made
their appearance directly in the East
beginning with a distinct fiery shaft on
the horizon and extending like a rain-
bow in a huge semi-circle until reach-
ing the Western horizon. A little later
the wavering shaft would burst into
numerous shapes like a giant sky-
rocket producing an illuminating ef-
fect: then for the apparent benefit of
its audience the program would vary
into loops and serpentine figures or
spread into vast sheets, producing a
weird effect almost startling. The
colors also varied, while the ever
tremuleus dancing lights made one for-
get the dreary long coldness, but in-
stead produced a feeling of “cheery
winter:” a sensation of lightness, as
though we were merely touching the
earth and at any moment might be
caught up in the halo and gently drift
along like fleecy clouds are borne.

Should an artist attem-t to repro-
duce with his brush or otherwise a
painting of such a rare occurrence he
would be ridiculed; his imagination
would tbe classed as “greatly over-
drawn.” It just can’t be done.

Congratulations to Senator Tony
Archand and his proposed bill, ““Michi-
gan Main Street” embracing U S 127
and U S 23. The Onaway Chamber
of Commerce and the Community
Council will endorse this bill and urge

TRADESMAN

its passage. Onawav is on both sides
of Main street and the numerous
natural attractions are just a few blocks
away.

Jack Brown, Presque Isle county
agent, is author of some interesting ar-
ticles in Cappers Farmer and the Mich-
isan Parmer, featuring alfalfa as a
‘lost fertilizer” and crop producer and
proving his arguments with results
shown on a good many Presque Isle
county farms.

When Myron D. Porter left Muske-
gon county twenty-five years ago and
came to Onaway and settled on a new
farm, this county gained another hon-
orable and highly respected citizen. On
Wednesday, Feb. 27, Mr. Porter passed
away at the age of 61 years and the
loss of this good man is severely felt
by the entire community. His active
life as supervisor of the township for
twelve years; also township treasurer
for two terms and other important
positions brought him in contact with
many people who relied upon his
judgment for guidance. Mr. Porter
was agent for the Federal Farm Loan
Association; was prominent in grange
and agricultural pursuits; delegate to
many important farmers’ conventions,
public spirited, a model husband and
father and the kind of a man who did
his share toward making this a better
world. Squire Signal.

Se a a
Gabby Gleanings From Grand Rapids.

Grand Rapids, March 5—Clarence
Thomas, who had been a gentleman
* leisure for about six months, has
decided to embark in business on his
own account. In other words, idle-
ness and Thomas do not harmonize or
give him the action he craves. He has
leased the vacant store building at 806
Burton street and is fitting it up for a
cash-and-carry hardware store. He
has purchased his fixtures of the Du-
luth Showcase Co. and his stock of
Hibbard, Spencer, Bartlett & Co., of
Chicago. No stoves or heavy hard-
ware will be handled. The stock will
run largely to house furnishing goods.
No deliveries will be made under any
circumstances and no article will be
permitted to leave the store until it is
paid for. The business will be con-
ducted under the style of the C.
Thomas Hardware Co., but Mr.
Thomas will be the sole owner and will
give the business his personal atten-
tion. He is not without experience in
the hardware trade, having devoted
four years to the hardware business at
Westheld, N. Y., about fifteen years
ago. If the adventure works out as
Mr. Thomas expects it will, other
stores of similar character will be es-
tablished later.

Bert Fisher, who has conducted a
barber shop in the Cody Hotel for
manv vears, has sold His interests and
gone into the barber supply business.

—_~+>____

The highway bus is now equipped
for everything except argument with
interurban cars at crossings.

 

FOR SALE to CLOSE ESTATE

Sixty acres, located in North Central
Ohio, between Mansfield and Wooster, near
the Pennsylvania Railroad, and prominent
iutomobile road passing through the
‘state.

ATTRACTIVE FEATURES: Fifteen
aeres, ideally situated, can be made into
a lake at small cost by a small dam, for
trout, fed by several springs, largest one
flowing sixty gallons a minute, clear, eold,
Some area could be used
advantageously for musskat farming.
Forty-five acres partly wooded, well
adapted for fox raising or private game
preserve. Gigantic chestnut trees ro-
mantie log house, five rooms, fireplace,
full basement. Natural gas in house and
$150 annual royalty. Good barn and
smaller buildings, two hills of valuable
gravel, fruit trees and beautiful shrub-
bery. For details. enquire of L. L. Lozier,
654 Lovett Ave., Grand Rapids, Mich.

pure water.

25

 

 

 

 

The
Pantlind Hotel

The center of Social
and Business Activi-
ties in Grand Rapids.

Strictly modern and
fire- proof. Dining,
Cafeteria and Buffet
Lunch Rooms in con-
nection.

750 rooms — Rates
$2.50 and up with
bath.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

YOU ARE CORDIALLY
invited to visit the Beauti-
ful New Hotel at the old
location made famous by
Eighty Years of Hostelry
Service in Grand Rapids.

400 Rooms—400 Baths

Menus in English

MORTON HOTEL
ARTHUR A. FROST

Manager

 

 

 

 

 

 

 

26

DRUGS

Michigan Board of Pharmacy.
President—J. C. Dykema, Grand Rapids.
Vice-Pres.—J. Edward Richardson, D:;-

troit.

Director—Garfield M.
dusky.

Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tons are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids.

Benedict, San-

Michigan State Pharmaceutical
Association.
President—J. M. Ciechanowski, Detroit.
Vice-President—Chas. S. Koon, Mus-
kegon.
Secretary—R. A. Turrell, Croswell.

Treasurer—L. V. Middleton, Grand
Rapids.
Shampoo Powders
i Borax 20 eramimes

Dried Sodium Carb. 600 grammes
Powdered Soap —--- 200 grammes
Musk xvylol_..__-__._ 5 grammes
Heliotropin _._____ 5 grammes
The last two ingredients, of course,
are added only as perfumes, and may
be changed or omitted to suit your
convenience or ideas.

2__Pried Sodium Carb. 500 grammes

Sodium Borate ___. 250 grammes
Soap Powder ------ 250 grammes
lonone Alpha co 5 cx.

Violettophyx _____- 5 or

Potassium Carbonate — i oz.
Sodium Borate _..._____ 1 oz.
Powdered Castile soap _- 2 drs.
Oil of Rose Geranium --- 10 dps.

For use, dissolve in a quart of soft

water.

4 —Granulated Soap _ 2 ore
Sodium Gorate =. 2s dirs.
1? “ . axel o
Potassium Carbonate __._._ 1 dr.
Sodium Bicarbonate _.-_- 1 dr.
Oi of Rosemary ________20 drops.

Mix well, divide into twenty pow-
ders, and wrap each in waxed or paraf-
fined paper.

Mix.

_ oo
Floor Wax.

Spermaceti, 4 0z.; paraffin wax, 4
oz.: powdered talcum, 8 oz. Shave the
spermaceti and paraffin quite fine; mix
with the talcum and pass through a
No. 10 sieve.

>

2. Powdered stearin, 20

OZ., DpIW-
dered yellow wax, 5 0z.; powdered
soap, 2 oz.

3. Yellow

carbonate, 1 oz.;

wax, 8 0oz.; potassium
oil turpentine, 1 0z.;
water, 32 oz. Heat the wax and water
to boiling, add the potassium, boil an-
other minute, remove from fire add the
turpentine and stir until cold.

4. Yellow wax. 5 oz.; paraffin wax,
z.; oil turpen-

Melt to-

gether the waxes and acid, add a small

2 oz.: stearic acid, 10

tine, 6 oz.: benzine, / oz.

quantity of burnt senna thoroughly
mixed with the linseed oil and varnish,
remove from fire and add balance of
the ingredients.
———__—_< ><> <>—___
Insect Powder.
T> A
rowa,

cum, 2 OZ.;

~] . 7
cloves, 1 oz.; powd. capsi-

powd. borax, 4 0z.; insect
powder, 8 oz. Mix. For roaches, ants,
bed bugs, etc.

)

2. Crude naphthaline, 1 Ib.; insect

powder, 1 Ib.: tobacco dust, 1 Ib.; powd.
capsicum, 14 lb.; oil pennyroyval, % o0z.;
oil cedar, % oz. Mix.

3. Powd. tobacco, 10 0oz.; dalmation

insect powder, 10 0z.; carbolic acid, %

wenn RCW aia i AEE a a

MICHIGAN
oz.; powd. borax, 2¥2 oz.; oil citro-
nella, 1 dr.

4. Sulphur, 3 oz., carbolic acid, %
oz.; crude naphthol, 1 0z.; powd. chalk,
i ib.

5. Sulphur, 4 0z.; tobacco dust, 6
oz; cedar, 14 0z.; white hellebore, 4
oz. crude naphthol, 1 oz.

6. Naphthaline, 32 oz.; snuff, 8 oz.;
insect powder, 6 0z.;

oil cedar, 2 oz.: bran, Z

sulphur, 8 02z.;

borax, 4 OF...

Ib. Mix. The bran is used as a filler.
a ee

Cucumber Lotion

Volk of 22 2 egg 1
Glvjcerm cc. 40
Tincture of (uillaja —. cc. 7
Oil of Sw: Almonds ___.- ec. 29
Cucumber Essence ________.___ cic. 25

Rose water, enough to make__c.c. 250
To make the cucumber essence, ac-
cording to the Year-Book of Phar-
macy, peel the cucumbers before ex-
pressing their juice; take as much al-
cohol as there is cucumber juice, add
half of it to the juice and in the other
half macerate the peelings for three
days. Mix the two liquids and filter.
st

Cocoanut Oil Shampoo.
The following has been well spoken

of:

Cocoanut off soap ____________ 2 ozs.
Civcern 1 dr.

Oil pF bay 2. 5 min.
Distiled water to __-______. 8ozs.

Heat the soap with the glycerin and
water on a water-bath to dissolve, then
allow the solution to stand in a cool
place to deposit. The supernatant li-
quid may be filtered to give a brighter

liquid.
——__2.2.>___
Old Style Camphor Ice.

Wiite Wax 2 100 grammes
Spermacen _...__ = 40 grammes
Benzoinated Lard __.___ 150 grammes
Camphor, in small bits-- 30 grammes

Melt the waxes over a water-bath
and add the oil and the camphor. Con-
tinue the heat, and stir until the cam-
phor has dissolved, then withdraw it
at once. Pour into moulds, or allow
to cool on a slab and then cut into

blocks.

—_—_.+>___
Cold in the Head.
NenGiot 5S ors.
Powdered Boracic Acid __._ 1 dr.
Bismuth Subnitrate --_.---_- 1% drs.
Powdered Benzoin .._.__._- 1% drs.
Mix. A good-sized pinch of this
may be snuffed up five or six times a
day.
ee
Laxative

Prunes, choice, 2 lb.; white sugar,
5 Ib.; fluid-extract cascara arom., 1 pt.;
aquous ext. senna, 1 pt.; spirit lemon,
4 oz.: saccharin, 1 dr.; water, q.s., 12
pt. Boil the prunes in 5 pt. of water
for 15 minutes and add remaining in-
gredients.

a
For Hands That Have Been Exposed.

Make a dressing of lanolin, perfumed
with about 1%4 drams of vanillin and
1 dram of rose oil to the pound. Fre-
quent application by rubbing well in
the hands is advisable.

—_——_-o-2-——_—___
Lantern or Signal Oil.

Pure lard oil, 24 pt.;

oil, 8 pt. Mix.

refined carbon

A ost

TRADESMAN

Items From the Cloverland of Michi-
gan.

Sault Ste. Marie, March 5—Miami,
Florida, seems to be the center of at-
traction for many of our Sooites. Four
of our former mavors are there. They
report a wonderful time. Deep sea
fishing seems to be something new for
most of them, but aside from the fish-
ino no new fish stories have reached
here from anv of the number. Appar-
ently they are having the usual fisher-
men’s luck—hard luck.

The Lock City Mercantile ‘Co. made
a change in the ownership last week,
when Thomas Ranta bought the in-
terest of his partner, Jacob Johnston,
and will continue the business alone.
They have been in business for two
years, having purchased the business
from John Macki, and have been quite
successful in building up the business,
which is one of the best market places
in the East end of the city.

Another bad fire destroved more of

March 6, 1929

our business section last week, when
the pool room of James Catel was al
most wiped out, with a loss to the
stock and building amounting to $25,-
0GO. which was only partly covered by
insurance. Smoke also ruined the jew-
elry store of Joseph Erard, on the East
side of the building, as well as the Mc-
Namara hat shop, the Royal shoe shin-
ing parlor. the Temple theater and the
Savov cafe on the other side of the
building. Mr. Catel announces that he
intends to rebuild. He may possibly
install a bowling allev in the basement.

A lot of fellows ask for advice, but
what thev really want is a loan.

The Soo Creamery Co. is considering
making cheese in the near future, con-
structing a cheese factory at Cook.
Delta county. The new plant will cost
about $5,000. The farmers near Cooks
are rapidly turning to dairving, feeling
the need of diversified farming. It 1;
believed that a cheese factory woul:l
bring better prices to the farmers and

 

1039 PENOBSCOT BLDG.,
DETROIT, MICH.
Phone, RANDOLPH 1505

MUNICIPAL BONDS

SILER, CARPENTER & ROOSE

360-366 SPITZER BLDG.,
TOLEDO, OHIO
Phone, ADAMS 5527

 

 

you.

 

The LIFE of
AN ESTATE

Many estates are quickly dis-
sipated because they have not been
properly safeguarded.

Failure to make a will, failure
to appoint a trust company as
executor and trustee, failure to ar-
range for the distribution of life
insurance money under a life in-
surance trust—these neglects mean
short-lived estates.

Safeguard your dependents by
safeguarding your estate.

Let us discuss this matter with

GRAND RAPIDS TRUST CO.
Grand Rapids, Michigan

 

 

 

ee

 

 

 

 

pee OR AS PES et

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

    

 

 

   

March 6, 1929 MICHIGAN TRADESMAN 27
encourage dairying. The son, Orlando Pingatore, will have WHOLESALE DRUG PRICE CURRENT
A model husband is one who doesn't charge of the new business, while his
get his shins kicked under the table father will continue in the merchant : i ’
when company is present. tailoring business at his former loca- Prices quoted are nominal, based on market the day of issue.
Badmenten has struck our shores. tion, 109 West Spruce street. Acids Cotton Seed --.. 1 35@1 50 Belladonna --.-._. @1 44
The tidal wave has taken many of our Paul Besner, former Sooite, but now — porie (Powd.)_.. 10%@ 20 Cubebs ---.----- 5 00@5 25 pein ae @2 a
business men, as well as the ladies, off — one of Detroit's wealthy real estate Boric (Xtal) —- 1lo%#@ 20 Eiseron -—------ : aan fi CO
their feet, so if you call on business and — men, spent several days with friends Carbolic -------- 38 @ 44 Hamock pure.. 2 00@2 25 Cantharides ---_ @2 52
don't find your man, your next stop at — here. He was called here by the seri- eas Sects es “D40 “ Juniper Berries. 4 50@4 75 Capsicum -_----- @2 28
the armory may prove a success. a he ous illness of his brother-in-law, A. Lb. Jinjegae 15 Juniper W cod _ 1 ae 75 ao Hee O2 7
only obstacle now is that it interferes — Ferguson. Oxatie jo 15 @ 25 ey a aed ; seat . anti. " aa
with the new ski slide which opened on Prohibition was adopted in 1920 and Sulphuric ------ ae a Lavender Flow__ 6 00@6 25 Cubebs ----__-_-- @2 76
Sunday. They were figuring on Sun- the Nation has been treating it like a Tartaric -—----- Lavender Gar'n- 85@1 20 Digitalis -------- a .
day as their banner day. The church- — foster child ever since. ; Lerataipeale roms gre (aetn Com 2 28
> will also suffer, < > of the Bad Willi Sane Ammonia Linseed, raw, bbl. @ 86 Guaiac -.~------- @e e
es will also suffer, as many of the bad- Nilliam G. Tapert. Water, 26 deg... 07 @ 18 Linseed, boiled, bbl. @ 89 Guaiac, Ammon.- @2 04
mentens are members of the different Water. 18 deg.__ 06 @ 15 Linseed, bld. less 96@1 09 fodine baa @1l 25
churches. This brings back the roller Household Liniment. Water, 14 deg... 5%@ 13 aod ‘arid 02 e ae ilar alii oi a
rink davs, when the sport was enjoyed ye on Coa 114 ge Carbonate ____- 20°@ 4 See Tee Of 2 ee 1 44
: : : Oil of Burpentine .. 2) 1% oz. Chloride (G 09 39 Neatsfoot ----- + uuen % King @
twice each day for seven days during oe cA 1 co hloride (Gran.) @ Olive, pure ___ 4 00@5 00 Myrrh -__________ @2 52
the week. It is said to be doing some ee oF eer , Olive. Malaga, § |= | Nux Vomica ---- @l z
good, however, as some of the ladies Tincture of Capsicum ------- lt | oz. Balsams yellow — 3 00@3 50 Opium nr <' .
as Wace Been leadine is fia cor a oo. : Copaiia 1 00@1 25 Olive, Malaga, Opium, Camp. .- 3
who have been leading a quiet life for Water, enough to make _____-_ 1 pint Fir (Canada) .. 3 75@3 00 co. 285@3 25 Opium, Deodorz’d @s ae
vears are now coming out in the open, Me Wie (Osegun)  G5@1@ Oranee, Sweet 18 00@ 12 9, Rhubarb -------- @1 92
contributing the $10 membership and Perr 2 00@3 25 Origanum, pure_ 2 50
getting more pep, which may prolong A eS ae os coe 3063S Giessen cont oo@1 20 Salate
‘ir days on this earth. nm mt Pennyroyal _.-- 3 00@3 25 LL
— a ae Tincture of Belladonna 4 ozs Barks Peppermint --.. 5 50W5 70 Lead, red dry -- 134@13%
The Soo Machine & Auto Co. re- - is oe | ands cca ). 2@ 30 Rose, pure _ 13 50@14 00 Lead, white dry 13%4@13%
ceived a beautiful bronze tablet, mount- Tincture of Aconite ~--------- 4 ozs. > begin Guiana), ~50@ 60 Rosemary Flows 1 25@1 60 — ee eal “ae te
ed on polished walnut, and bearing the Some of Camphor 29) 72 8 ozs. Sassafras (pw. 60c) @ 50 es BE. 10 50@10 75 Ochre. valiae less 3@ 6
following inscription: “For making 100 ix Soap Cut (powd.) Guseste tue 175@200 Red Venet'n Am. 34%@7
per cent. of quota in the great Buick ea 35¢ ----~--------- 20@ 30 Sassafras, artil 75@100 Red Venet’n Eng. 4@ ‘
derby 1928.” This is the first time the Spearmint ___._- 7 00@7 25 ee ae ‘s er
award has been made. It caused much . Berries eas Sperm --------- ; oa, & Valine --- 5% @10
‘ Saas 4 Suey Panny 2 ‘40 : > 5 97
pleasure to Roy D. Hollingsworth and a ~----—------ ane t. 0 6s@ 7 u- H. P. Prep. 2 65@2 70
his associates. Sand Lime Brick is. Me 1 fonetine, WL @ a Ste Free — “ere
E. L. Welch is putting up four more i Prickly Ash ___.  @ ib wee less-_ 72@ 86
cottages opposite the tourist camp, as Nothing as Durable teat — _____. 6 00@6 25 Miscellaneous
all of his cottages were filled last sea- Nothing as Fireproof Extracts Wintergreen, sweet Acetanaiia s1@ 3%
son, and this next season should be a Makes Structure Beautiful Uicorice 5 60@ 65 birch --------- $6G°% sium. lr
still better one, according to those con- No Painting Licorice, powd. -. 60@ 70 Winerarses. a et 00 Alum. powd and i
nected with the tourist bureau. No Cost for Repairs Worm Seed ---. 4 50@4 75 ground __....... 9@ 15
hely : : : Wormwood -- 20 00@20 25 Bismuth, S =
The mild weather the past week is Fire Proof Weather Proof i aa vueei : rise + oo 5@2 52
: adc: x i i Rhicg 2 5 ...lrrrr—“‘S™SCSCCi‘CRCOCOCOCOC:; UF hl =. oie
ee ee ooo Ses) oH Potassium a es 05@ 1
dition, ‘Dut it 1s preaking e ree ‘ = . ., Chamomile Rom. @ 75 ydere ———- ° 3
’ of a ~ f > ‘ 4 J 2 e u ‘
the river. If it continues, the ferry Brick us Everlasting Bicarbonate -_-- 35@ 40 Cantharides, po. 1 50@2 00
‘tween the two Soos should be in Bichromate |) 15@ 26 Galomel 2 72@2 82
betwee les ee ee ee GRANDE BRICK CO. : -_ A . Bromide — __._ 69@ 85 Capsicum : 5: : 77
Ssio hin the next two weeks. rac @ : wa b » powd 62@ 75
commission within the t “ Aeneia, ist 6 G0@ «666 eat FA@ . : :
Grand Rapids ago. 3 Sem F A Bromide —..20.. | 544@ 7 Carmine 7 50@8 00
4 ue 1: | oo D acacia, 2nd _.... 45@ 50 ‘ De eee 597 ° ine empath N
Mr. and Mrs. Phil Jacobs returned oes Gort 20@ 25 Chlorate, gran'd. 23@ 30 cassia Buds __-.. 30@ 35
last week, after havire spent a part of SAGINAW BRICK CO. Acacia, Powdered 36@ 40 Cn, oe ee pile ------- a 4u@ 50
. . ~ . ny oe : f ee ea 5 A) ne OF ASE 22 @ 20 chalk Ir . a 4 >
the winter in Florida. They are the Saginaw. ae (Barb How) ao 35 Ciuds " 30@ 90 Gna Ne 16
first of the Sooites to return. It will a. Vane pon. be 7 iodie ! 36@4 60 Chloral Hydrate 1 20@1 50
be another month or more before the ‘Asafoetida ...... 50@ 60 Lermanganate - ag $3 Cocaine ...-__. 12 85@13 5u
remainder of our winter tourists will 2 ae 75@1 00 tel fe. yorer 39@ 45 tocoa Butter -.- 65@ 90
be back to remain during the summer Camphor —____ ie 6... ' UU le Corks, list, less 30-10 to
ack oe ; ; Phone 61366 Gna @ 6 culphate 30@ 40 40-10%
The new Pingatore brick building, at JOHN L. LYNCH SALES CO. Guaiac, powd __ @ 70 Copperas ~--__-_- 03@ 10
713 Ashmun street, is now completed SPECIAL SALE EXPERTS Wing 225002) @1 25 a co Powd. | 4@_ 10
, Beales & 4 : isi Kino, powdered__ @1 20 osive Sublm 2 20@2 30
and E. Pingatore & Son will hold the Expert Advertising i oo an s0@ 35 cream Tartar 35@ 45
formal opening March ti. They will Expert Mrechandising Myrrh, powdered @1 35 Ba acc “on ‘“c Cuttle bone -.-_- 40@ 50
209-210-211 Murray Bldg ol Dextrine
conduct one of the finest dry cleaning GRAND RAPIDS, MICHIGAN Opium, powd. 19 65@19 92 Calamus ________- 35@ 85 St Puen coos x
establishments in Northern Michigan. Opium, gran. 19 65@19 92. Hlecampane, pwd. 25@ 30 Emery, All Noa 10@ 15
Shellac ..-0- 65@ 80 Gentian, powd. 20@ 30 inact  Bosdaea 7
Shelae: 7s@ 90 Ginger, African pany, i aces @ 15
Tragacanth, pow. @1 75 powdered ee 30@ 35 aes Sa ts, bbls. @ 0
Tragacanth’ _.-_ 2 00@2 35 Ginger, Jamaica. 60@ 65 ay eli = ne -
Turpentine _____- @ 30 Ginger, Jamaica, Fleke’ wie “ne 20
5,000 CLOCKS A MONTH Mind" ga, @ hecus  Beot
9 a. Goldenseal, pow. 7 5078 00 Galatine ydae, 1b. bs @ <c
Insecticides Ipecac, powd. -. 4 50@5 00 Gintcware” icas 66% @
Arsenic os@ 29 Licorice -.~---—-- sow 40 Glassware. full 60
Biga Vitciol Ga. < Licorice, powd... 20@ 30 ore San come ee
ue Vitriol, bbl. @ 08 : wae laut Sal
Blue Vitriol, less 094@1i7 Orris, powdered. 30@ 40 Glauber Salts, bbl. os
Bo ia ma YD nak 12@ 9g Poke, powdered__ 35@ 40 Glauber Salts less 04@
is a lot to sell Helichers, White womens, cawe  =6 Gt Oe aa i6Q i
but not so with powdered 13@ 39 Rosinwood, powd. @ 60 Glue, Brown Gr ‘
‘ ah 7 Sarsaparilla, Hond. Glue, White -.._ 27%@ 35
a live whole- Toot os ee © eccusd @110 Glue, white grd. 25@ 35
saler that sells Lene aoa cae —— Sarsaparilla, Mexic. @ 60 Glycerine ------- ca “
Sle | ‘ana 6 4n «ODS 75 95
: Dey 08 99 Sauilis .....__.-. 35@ 40 obs
brands like the eae Green oo. Pee 42 Squills, powdered 70@ 80 odine ----.--.-. 6 45@7 00
following: wo Oe “ha aaa ae
i a Valerian, powd.__ ae cetate -.
Taran Leaves face @ 1 50
face, powdered. @1 60
J2 0) ee 1 05 Menthol ..___. 8 50@9 50
SS ay eae nendered as a Seeds Morphine __.. 12 aon 98
age, Bulk ______ Anise @ 3 Nux Vomica ___ 30
Sage, %4 loose _. @ 40 ; ae oe 0 Nux Vomica, pow. 15@ 25
Sage, powdered: © ag AMEE, powdered gM Be Ulaci now HO 1
‘ senna, Alex, -_-- Canary 10 16 Pepper, White, pw. 75@ 85
WESTCLOX, INGERSOLL, NEW HAVEN, ANSONIA, Senna, Tinn. pow. 30@ 35 Gnaeus, Po. 30 aa 30 Pitch, Burgudry_ 20@ 25
' Uva Ursi -—----- 20@ 2% Cardamon _---- 250@3 00 Quassia —-.----- 12@ 15
Etc. Whenever you need any of the following clocks, a Coriander pow. .40 ae 25 oe ‘2 7 :
: I ; CC De --
remember we have them right in stock—-Big Ben, Baby Ben, es Fennell oe 35@ 50 Seenare reise oo
: ‘ monds, tter, Be eee = OE OR ee
Sleep Meter, Black Bird, America, Monogram, Iigersoll types, oe. 7 50@7 75 Flax, ground _. 7@ 16 Seidlitz Mixture 30@ 40
j k d. 15@ 25 Soap, green -.. 15@ 30
. : ‘ Almonds, Bitter, Foenugreek, pwd.
Square Tell Tale, Tidy-Tot, Tick-Tock, Gothic Tat-Too, Tom- artificial __. 3 00@3 26 Hemp ------.--- 8@ 15 Soap mott cast_ @ 25
l ° Almonds, Sweet, Lobelia, powd. -- @160 Soap, white Castile,
Tom, and many others. Also clocks in alarm and other sc. 150@1 66 Mustard, yellow 7G 1% case —._.. @15 00
Mics HN the] : l Almonds, Sweet, Mustard, black.. 20@ 25 Soap, white Castile
styles in all the latest colors. imitation -_.. 1 00@1 25 Poppy _--------- 15@ 30 less, per bar _- 1 60
Amber, crude -_ ; i ae Quince _____._- 1 os = Soda Ash. 3@ 10
: : . Amber, rectified f} % Sabadilia ...._ - 5 50 Soda Bicarbonate 3 10
Drop in and see them in our new daylight sample room or oy Seg alten (ona 129@ 18 Soga, Sal dea x
Bergamont -.-. 9 00@9 25 Worm, American ( Spirits Camphor @1 20
ask our salesmen. cmt 2 00@2 25 Worm. Levant - 6 50@7 00 Stipnhur, arighor s%@ 10
Cassia ---------- py - Sulphur, Subl. -. 4%@ 10
TINE & PERKIN Cedar Leet a.u2 2 0002 25 Tinctures Tamarinds ---..- 20@ 25
HAZELTI KINS DRUG COQ. Gitronclia "1 eat 30 Tartar Bmetic -- 170@ 75
| a Gives 4 00@4 25 Aconite -...----- @1 80 Turpentine, Ven. 60@ 75
Grand Rapids Michigan Manistee Cao fa a Ae @1 56 Vanilla Ex. pure 1 50@2 00
God Lieve 2 00@2 45 Arnica |... @1 50 Vanilla Bx. pure 2 25@2 60
Croton _....--_. 2 00@2 25 Acafoetida ------ @2 28 Zinc Sulphate _. 06@ 11

 

 

 

28

MICHIGAN TRADESMAN

March 6, 1929

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing

and are intended to be correct at time of going to press.

Prices, however, are

liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues.

 

 

 

 

 

 

   

 
 

oo  . Eo CNR ee ee
ADVANCED DECLINED
Pork Cider Vinegar
Scotch Peas
AMMONIA hrumbles, No, 424 _.. 270 Cod Fish Cake, 10 oz. 1 55
Quaker, 24-12 oz. case 2 50 Bran Flakes, No. 624 225 Cove Oysters, 5 oz. — 175
Quaker, 12-32 oz. case 2 25 Bran Flakes, No. 602 1 50 Lobster, No. %, Star 2 9@
Bo Peep, 24, sm. case 270 Rice Krispies, 6 oz. -_ 270 Shrimp, 1, wet ___. 3 %
Bo Peep. 12. Ige. case 2 25 tice Krispies, 1 oz. 150 Sard’s, 4% Oil, Key .. 6 10
Kaffe Hag, 12 1-Ib.” Sard’s, % Oil, Key -_ 5 75
Cans = oo 730 Sardines. 4 Oil, k’less 5 25
All Bran, 16 oz. _____2 25 Salmon, Red Alaska 3 00
All Bran, 10 oz. ____ 270 Salmon, Med. Alaska 2 40
All Bran, % om. _... 200 Salmon, Pink Alaska 2 25
Post Brands. Sardines, Im. \%, ea. 10@28
Grape-Nuts, 2is 3 80 Sardines, Im., 4%, ea. 25
Grape-Nuts, 100s ___ 2 75 Sardines, Cal. __ 1 35@2 25
Instant Postum, No. 8 5 40 Tuna, %, Curtis , doz. 4 00
Instant Postum, No. 10 450 Tuna, \%s, Curtis, doz. 3 20
Postum Cereal, No. 0 2 25 Tuna, % Blue Fin __ 2 25
Post Toasties. 36s .. 2 85 Tuna, 1s, Curtis, doz. 7 00
Post Toasties, 24s __ 2 85
Post's Bran, 24s ...._ 2 70
Pills Bran, 26 _...- 1 90 CANNED MEAT
Roman Meal. 12-2 lb. 3 35 Bacon, Med. Beec 27
Cream bj emt - Boi . :. Bacon. Lege. Serer 4 .
Cream Barley, aie Beef, No.

APPLE BUTTER Ralston Food, 18 __-- 4 00 Beef, No. , co : +3
Quaker, 24-12 oz., doz. 225 Maple Flakes, 24 -.__ 250 Beef, No. 2%, Qua., sli 1 65
Quaker. 12-38 oz., doz. 335 Rainbow Corn Fla., 36 250 Beef. 3% oz. Qua. sli. 2 15

Silver Flake Oats, 18s 140 Beef, 5 oz., Am Sliced 2 90

AXLE GREASE Silver Flake Oats, 12s 2 25 Beet, No. 1, B nut, sil. 4 00
48 ee 4 35 * Jute Bulk Oats, . Beefsteak & Onions, s 3 70
oa 6 00 ae Chili Con Ce. is _..
eee > Hon : 59 Ralston “New Oata, 24 270 Deviled Ham, is 5 .
7 ade ue 11 95 Ralston New Oata, 12 270 Deviled Ham, &s 3 60
15 1 is, per doz. 11 %2 Shred. Wheat Bis., 36s 385 Hamburg Steak &

25 lb. pails, per doz. 19 15 Shred. Wheat Bis., 72s 1 55 Onions, No, 1 3 16
Tripcaut, 2 170 Potted Beef, 4 oz. --- 1 10
BAKING POWDERS _— Wheatena, 188 ------- 370 Potted Meat, % Libby 60
Arctic, 7 oz. tumbler 1 35 BROOMS Potted Meat, % Libby 92%
Queen Flake, 16 0z., dz 2 25 ft Oe 5 25 Potted Meat, % Qua. 00
Royal, lc, doz. ------ , 22 Standard Parlor, 23 Ib. 8 25 Potted Ham, Gen. %& 1 86
Royal, 6 02z., doz. a8 : Fancy Parlor, 23 lb... 9 35 Vienna Saus., No. % 1 46
Royal, 12 oz., doz. -- 31 o Ex. Fancy Parlor 25 lb. 9 75 Vienna Sausage, Qua. 95
Boval 2 ib. - 31 20 py. Fey. Parlor 26 lb. 10 00 Veal Loaf, Medium -_ 3 26
Calumet, 4 0O2Z., doz. 95 ey 1 75
Calumet, 8 oz., doz. 1 95 Whisk, No. 3 se Baked Beans
Calumet, 16 oz., doz. 3 ~” Re Campners 1 15
Calumet. 5 lb.. doz. 12 15 BRUSHES Quaker, 18 oz ee
Calumet, 10 lb.. doz. 19 00 Scrub Fremont, No. 2 Gn 1.25
Rumford, 10c, per doz. 95 Solid Back, 8 in. ---- ) Shider, No. 1... a
Rumford, 8 oz. doz-185 Solid Back, t in. {96 Snider, No. 2. 1 25
Rumford, 12 oz.. doz. 2 40 Pointed Ends -------.- [2% Van Camp, small ___ 90
Rumford, 5 lb.. doz. 12 50 Stove Van Camp, med. _... 1 16
K. C. Brand Shaker 1 80
Percase No. 60 _--------------- 200 CANNED VEGETABLES.
10c size, 4 doz. —----- (20) © Pecriee 2 60
co ti bias : Asparagus.
ic ae. foe 1 2 a, 2 25 No. 1, Green tips _. 3 75
Ce tin ee 500 (no: 2%. Large Groom 4 6
Se ae Se rr rere W. Beans, cut 2 1 65@1 75
80c size. 1 doz. _---.. 6 6 BUTTER COLOR W. Beans, 10 -_-___. 8 00
10 lb. size, % doz. 63 Kondslion 8 66 Green Beans, 2s 1 65@z 25
— Green Beans, 10s -. @8 00
BLUING CANDLES L. Beans, 2 gr. 1 35@2 66
Electric Light, 40 Ibs. 12.1 a Beans, 2s, Soaked 1 16
. i. Plumber, 40 Ibs. -_--. 12.8 ted Ikid, No. 1 35
JENNINGS Parsfine, te 14% Beets, No. 2, - 1 75@z 40
The Oriainal Paraffine, 128 _---.--- 14% #£4Beets, No. 2, cut 1 10@1 26
: Wises 2 40 Beets, a 2, cut 1 25@2 35
= Tudor, 6s, per box __ 30 Corn, No. 2, stam. .. 1 10
Condensed Corn, Ex. stan. No. 2 1 %&
i, ah CANNED FRUIT —s Corn, No, 2, Fan. 1 80@2 35
i Hy oz.,4 dz.cs.3 00 Apples, No. 10 ------ 650 Corn, No. 10 8 00@10 76
RS 7 I%. OZ., 3 dz. cs. 3 75 Apple Sauce, No. 10 8 00 Hominy "No "3 1 00@1 16
ibe nb, Apricots, No. 2% 3 40@3 90 es |
1 pricots, N q Okra, No. 2, whole ._ 2 15
Apricots, No. 10 8 50@11 00) Okra, No. 2, cut 1 75
Am. Ball,36-1 0z., cart. 1 00 Blackberries, No. 10 7 60 Mushrooms, Hotels. 32
Quaker, 1% oz., Non- Riueberries. No. 10 __ 13 90 Mushrooms, Choice, 8 oz. 35
freeze, dozen .._--- 85 Cherries, No. 2 ---- 325 wushrooms, Sur Extra 50
Boy Blue. 36s. per cs. 2 70 Cherries, No. 2%  ... 4 00 Peas, No. 2. E. J. , a
Cuermcs, Nb. 10. 18 00 Peas No 3, sit”
BEANS and PEAS Cherries, No. 10 _... 12 50 sens 85
100 lb. bag Peaches, No. 10 Mich. 375 Peas, No. 2, Ex. Sift.
Brown Swedish Beans 9 00 Peaches, No. 2% Mich 2 20 So 2.) 26
Pinto Beans ..------ 9 50 Peaches, 2% Cal. 2 25@2 60 peas, Ex. Fine, French 26
Red Kidney 1100 Peaches, 10, Cal. ---- 850 Pumpkin, No. 3 1 60@1 =
White Hand P. pans 12 00 Pineapple, 1 sli. ----- 135 Pumpkin, No. 10 5 00W5 5
Cal ; . 15 00 Vineapple, 2 sli. _--.. 260 Pimentos, %, each eis
Black Hye Geaas 11 50 P’apple, 2 br. sl. ---- 225 Pimentoes, %, each _ 37
on Peak, Yellow _. 800 P’apple, 2 br. sl. _-. 2 40 Sw't Potatoes, No. 2% 1 75
Split Peas, Green -- 9 00 P’apple, 2%, sli. ----- 300 Sauerkraut, No.3 1 45@1 75
Scotch Peas - _750 P’apple, 2, cru. ----- 260 Succotash, No. 2 1 66@2 50
Pineapple, 10 crushed 9 50 Suceotash. No. 2, glass 2 80
BURNERS scverion Pg ge -— a Spinach, No. 1 _.__ a. 4 ob
i.) = a ‘ears, No. ..---- 375 Spnach, No. 2.. 1 60@1 90
ee 135 Raspberries, No. 2 bik 3 25 Spinach, No. 3.. 2 235@2 60
Watts, Wisi, Mo. | Kaspb’s Red. No. 10 1150 Spinach, No. 10. 6 50@7 00
as Aa 9 95  Raspb’s Black, Tomatoes, No. 2 _... 1 45
: xo. 18 6 Pomatees, No. fe
BOTTLE CAPS Rhubarb, “No. 1) ...... 4 7% Tomatoes, No. 10 .... 7 of
Site Laceuer. 1 oboe Strawberries, No. 2 3 2
Ya air vo a Strawb’s, No. 10 _. 12 00 CATSUP.
Dbl. Lacquor, 1 gross seech-Nut, small i. Ce
pkg., per gross -.-- 16% CANNED FISH Lily of Valley, 14 oz... 2 26
Clam Ch’der. 19% oz. 1 35 J.ily of Valley, % pint 1 65
BREAKFAST FOODS Clam Ch., No. 2 275 Sniders, 8 oz. 8 a

Kellogg’s Brands. Clams. Steamed. No 1 2 00 Snidera, 16 om |. 2 35
Corn Flakes, No. 136 285 Clams, Minced, No. % 22 Quaker, 8 oz ....__. 1 30
Corn Flakes, No. 124 2 85 Finnan Haddie, 10 oz 3 20 Quaker, 10 oz. _____ 1 45
Corn Flakes. No. 102 : = Clam Bonflllon. 7 oz... 2% Quaker, 14 oz. _____._ 1 90
i POE cece Chicken Haddie, No. 12 76 Quaker, Gallon Glass 12 50
Pep. No. 202 ...----- 2 00 Fish Flakes, smal] _. 1326 Quaker, Gallon Tin —. §& 50

CHIL! SAUCE

Snider, 16 of. ....._. 3 30
Snider, § 0% —.. 8 2 30
Lilly Valley, 8 oz. _. 2 25
Lilly Valley. 14 oz. _. 3 26

OYSTER COCKTAIL.
3 36

Sniders, 16 oz. ...--.--
Sniders, 8 oz. __----- 2 20
CHEESE.
Rouen: |... 45
Kraft, small items 1 65
Kraft, American -. 1 65
Chili, small tins _. 1 65
Pimento, small tins 1 65
Roquefort, sm. tins 2 25
Camembert, sm. tins 2 25
Wisconsin Daisy ___. 27
Wiseonsin Fiat _.__- 27
New York June -__-_- 34
Ban aro 42
sek 33
CHEWING GUM.

Adams Black Jack ---- 6d
Adams Bloodberry ---- 66
Adams Dentyne ____-__-- 65
Adams Calif. Fruit -_-- 6a
Adama Sen Sen _______. 65
Beeman’s Pepsin —-_---- 65

Beechnut Wintergreen-_
Beechnut Peppermint -
Beechnut Spearmint ---
Doublemint
Peppermint, Wrigleys -_ 65

Spearmint, Wrgileys __ 65
auicy Fruit _.__..______ 65
Wrigley’s P-K -------- 65
Ueno 65
Tesperry -_....._..- 65
CLEANER

Holland Cleaner
Mfd. by Dutch Boy Co.
20 im case _...._ 5 50

COCOA.

 

 

 

Droste’s Dutch, 1 Ib.__ 8 50
Droste’s Dutch, % lb. 4 50
Droste’s Dutch, % Ib. 2 %6
Droste’s Dutch, 5 lb. 60

Chocolate Apples -.-. 4 50
Pastelles, No. 1 -----12 60
Pastelles, % Ib. ------ 6 60
Pains De Cafe __-.-- _ 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles  __---.- 15
1 lb. Rose Tin Bon

BOW 22. oc eeeee » 00
7 oz. oo Tin Bon me
13 “og ‘eseae De Cara-

8 oo eae ee 13 20
12 oz. Rosaces -_---- 10 &0
% Ib. Rosaces  __---- 7 80
¥% Ib. Pastelles __---- 3 40
Langues De Chats .. 4 80

CHOCOLATE.
Baker, Caracas, %s ---- 37
Baker, Caracas, %s -.-- 35

CLOTHES LINE.

Hemp, 50 ft. _.__ 2 00@2 26
Twisted Cotton,

Oe Th. sien 50@4 00
Braided, 50 ft. _...--. 2 25
Sash Cord ---- 50@4 00

 

HUME GROCER CO.

ROASTERS
MUSKEGON, MICE

 

COFFEE ROASTED
Worden Grocer Co.
1 Ib. Package

Meirnog® 2. 36
Liberty <2... 25
Ceeeer oo 42
NegrOW 6... eee 40
— House ...... 49

ee ce 37

McLaughlin’s Kept-Fresh

 

Nat. Gro. Co. Brands
Lighthouse, 1 ib. tins__ 49
Pathfinder, 1 lb. tins_. 45

Table Talk, 1 lb. cart. 43
Square Deal, 1 Ib. car. 39%
Above brands are packed
in both 30 and 50 lb. cases.
Coffee Extracts
Mm YY... per 100
Frank’ s 50 pkes. _. 4 26
Hummel’s 50 1 Ib. 10%

CONDENSED MILK

Leader, 4 dez. -._- 7 00
Dagie, 4 dom =. - 9 00
MILK COMPOUND
Hebe, Tall, 4 doz. _. 4 60
Hebe, Baby. 8 do. _. 4 40
Carolene, Tall, 4 - =

Crrolene, Baby

EVAPORATED MILK
Quaker, Tall, 4 doz._. 4 75
Quaker, Baby, 8 doz. 4 65
Quaker, Gallon, % doz.
Carnation, Tall, 4 doz.
Carnation, Baby, 8 dz.
Oatman’s Dundee, Tall
Oatman’'s D'dee, Baby
Kvery Day, Tall _..-
Every Day. Baby ----
Pet, Tall
Pet, Baby, 8 oz.
Borden's Tall —_..._-__
Borden's Baby
CIGARS
Johnson's Brand
G. J. Johnson Cigar,

we
Worden Grocer Co, Brands
Airedais oo 35 00
Hiavana Sweets -_-. 35
tiemeter Champion -- 37 50
Canadian Club --_---- 35
Rose O Cuba, Slims 37 50
lithe Tom 2... 37 60
Tom Moore Monarch 75 00
Tom Moore Panetris 65 00
T. Moore Longfellow 95 00
Webster Cadillac _._. 75 00
Webster Astor Foil__ 75 00
Webster Knickbocker - 00
Webster Albany Foil 95 00
Bering Apollos 9 00
Bering Palmitas -. 115 00
Bering Diplomatica 115 00
Bering Delioses __-- 120 00
Bering Favorita ..-. 135 00

ONO OT On om OT OT OT OT
oc
Cc

G. J.

Bering Albas -._---- 150 00
CONFECTIONERY

Stick Candy Pails

Standard _........-.__ 16

Pure Sugar Sticks 600s 4 00
Big Stick, 20 lb. case 18

Mixed Candy

Kindergarten -_---_~.-- 17
[eager |... 13
ma a 1
French Creams. —.._... 15
Paris (PRAMS -U....- 16
Grocers... oe li

Fancy Chocolates
5 lb. Boxes

Bittersweets, Ass’ted 1 75
Choe Marshmallow Dp 1 60

Milk Chocolate A A 1 io
Nibble Sticks  -.-.---- 1 8
Chocolate Nut Rolls . 1 85
Magnolia Choc -...-. —.
Bon Ton Chos. ..--__. 1 50
Gum DOrops Pails
PIGS cocoa eee 16
Champion Gums -..-.-- 16
Challenge Gums -...... 14
Superior, Boxes __..--.- 23
Lozenges Pails
A. A. Pep. Lozenges 15
A. A. Pink Lozenges 15
A. A. Choc. Lozenges 15
Motto Hearts ------.- 19
Malted Milk Lozenges 21
Hard Goods Pails
Lemon Drops ---.------ 18
O. F. Horehound dps. .. 18
Anise Squares --.------ 18
Peanut Squares -.------ 17
Horehound Tablets __-- 18
Cough ee Bxs
Pete ott 1 36
Smith Bros. __-------- 1 66

Package Goods
Creamery Marshmallows

4 oz. pkg., 12s, cart. 85
4 oz. pkg., 48s, case 3 40
Speciaities
Pineapple Fudge ------ 19
Italian Bon Bons ._-.. 17
Banquet Cream Mints_ 26

Silver King M.Mallows 1 15
Handy Packages, 12-10c 380

Bar Goods
Mich. Sugar Ca., 24, 5e 76
Pal O Mine, 24, 5S¢ -...
Malty Milkies, 24, Se -. 76

Lemon Rolls ---------- 16
Tra Lary, 24, $6. ....--5- 75
No-Nut, 24, 5c -.------ 76

COUPON BOOKS

50 Economic grade 3 60
luv’ Keonomic grade 4 00
500 Economic grade 30 vv
iuyv Keonomic grade 37 60
Where 1,000 books are
ordered at a time, speciai-
ly printed front cover is
furnished without charge

CREAM OF TARTAR
6 Ib. boxes

ORIED FRUITS

Applies

NY. Fey., 50 Ib. box 15%

N. Y. Fey., 14 oz. pkg. Io
Apricots

Myaporated, Choice ee ct

Evaporated, Fancy -... 29

PVe2OIated. OIAUS .-.. io
Citron

10 ib, box 4u
Currants

Jackages, 14 oz. —.... 20

Greek, Bulk, ib... 20
Oates

Dromedary, 36s _____. 6 75
Peaches

Kvap. Cholee — 23

Evap. Ex. Fancy, P.P. 16
Peel

Lemon, American _____ 30

Orange, American _____ 30
Raisins

Seedeg, bulk —.....__ 07

Thompson's Sdles blk 06%
Thompson's seedless,

so O83.
Seeded, 15 oz. _______. oa}
California Prunes
60@70, 25 Ib. boxes__.@10
50@60, 25 Ib. boxes @11
40@50, 25 lb. boxes_._.@12
30@40, 25 Ib. boxes_.@13
20030, 25 lb. boxes_.@16
ISia24. 25 lb. boxes__@18
Hominy
Pearl, 100 lb. sacks — 3 60
Macaroni

Mueller’s Brands
9 oz. package, per dos. 1 30
9 oz. package, per case 2 60

Bulk Geede
bow, CU 4b 07
itgg Noodle, 10 ibs. _. 14
Pear! Barley
Chester 2... 25
00) -- 7 00
Barley Grits -....-.. an © OO
age
Mast india .......
Taploca
Pearl, 100 lb. sacks -_ 09
Minute, & OZ, 34 Gos. ¢ vo

Dromedary Instant .. 3 50

FLAVORING EXTRACTS
JENNINGS’
PURE

FLAVORING

EXTRACT
Vanilla and
Lemon
Same Price
1 oe. .. 1 26

 

1% oz. .. 1 80
2% oz. -. 3 0
3% oz. __ 4 20
2 Of, 1. 2 75
4 oz. .. 6 00
8 oz. _. 9 Ov
16 oz. __ 15 00
3% oz.
Amersealed

At It 56 Years.

Jiffy Punch
6 Gog. Carton ....__.. 2 25
Assorted flavors.
FLOUR
Vv. C. Milling Co. Brands
iny White 8 30
Harvest Queen ___.._ 7 60

Yes Ma’am Graham,
50s

FRUIT CANS
F O. B. Grand Rapids

Mason
Half pint --..... mon St OF
One pint - -__ cemesiaae a
One quart -.— -....... 9 10
Half gallon —_.... ee 1s
deal Glass Top.
Hall pint o.oo 9 00
One pit 22 9 30
One quart _......... 11
Half gallon __........ 15 4

 

i
‘
[

 

 

 

 

 

 

 

 

i
4
l
|

   

  
   

 

 

         
  
 
 
   

  

   

 
  

 

  
 

 

 

   

 

March 6, 1929 MICHIGAN TRADESMAN 3.
GELATINE PEANUT BUTTER tom Wee 24 SHOE BLACKENING WASHING POWDERS TABLE SAUCES a
Jell-O, 3 doz. ---_.-__ 2 85 ROBE, — Butts ------------------ 21 2 in 1, Paste, doz. __ 136 Bon Ami Pd, 3 dz. bx 3 75 np : er non 3 Pm
Minute, 3 doz. ________ 4 06 Reatbulacane ssi Shoulders -------------- 18 E. Z. Combination, dz. 1 35 Bon Ami Cake, 3 dz. 325 8 ¢ oe SS 5 a
Plymouth, White ____ 1 956 Sparer bs __- Dr Reot doz Qe06 Ballo g5 Pepper —------------- <u
i Quaker, 3 doz. ________ 2 25 Neck bones -- Misbve Doz 136 Climaline. 4 doz. ___. 42 Royal Mint... 2 40
i Trimmings Shinola, doz. i. 90 Grandma, 100, 5c 566 Tomes, * of... : =
ee Grandma. 24 Large __ 350 Sho You, 9 02. doz, 2 25
JELLY AND PRESERVES Gold Dust, 100s ______ 400 A-l, large ---------- 4 19
} Fure, 30 Ib. pails __._3 30 PROVISIONS STOVE POLISH Gold Dust, 12 Large $20 4-! small ---------— : =
'mitation, 30 Ib. pails 1 75 Barreled Pork Blackne, per doz. _.-. 1 36 Golden Rod, 24 -__-_- en C3 4 Ss
2 Pure, 6 oz., Asst, doz. 90 Clear Back .. 25 00@28 00 Black Silk Liquid, dz. 1 40 La France Laun., 4 dz. 3 60
ie Pure Pres., 16 0z., dz 2 40 Short Cut Clear26 00@29 00 Slack Silk Paste, doz. 1 25 o~ Dutch a 4 dz .* TEA
u Dry Sait Meats fnameline Paste, doz. 1 35 Octagon, S -------- 0
/ Bel Car-Mo Brand D S Bellies __ 18-20@18-19 nameline Liquid, dz. 136 Rinso, 40s ----------- 3 20 —
JELLY GLASSES 24 1 Ib, Tins KE. Z%. Liquid, per doz. 140 Rinso, 243 __-------.-- & 25 Medium ___________ 36@%
$ om. per doe ..0 0... 36 8 oz., 2 do. in case__ Radium. ver doz. __ 1 2% Rub No More, 100, 10 ce sie
«~ 16 Ib. pails -.._..____ i Lard Rising Sun, per doz. 1 36 OZ. ~~-------------~-- 385 Fancy ~-_.-__-_----. 52@61
™ a. 25 Ib. pails .._._. PE Pure in tierces 13 654 Stove Enamel. dz. 280 Rub No More, 20 Lg. 4 00 NG, I Nibbs Sree can be
OLEOMARGARINE 60 Ib. tubs _...advance % Vuleanol, No. 5, doz. 96 Spotless Cleanser, 48, 1. pke Sitting ..___ it
Van Westanbrugge Brands PETROLEUM PRODUCTS. 50 lb. tubs ___-advance % Vulcanol, No. 10. doz. 135 | 20 02%. -~-----~------ 3 85 Gunpowder
Carload Disributor 20 Ib. pails _..-advance %  Stovoil, per doz. ..-. 300 Sanl Wish, I doz -. 245 Cheice 0 40
oa) From Tank Wagon. 10 ib gaile | advance % Sapdlio. = dom .._. 3 15 Fancy “a
. > Red Crown Gasoline -_ 11 5 }) na Tiana Soagineg, 106 2 of _.€6 = = = Co
: Red Crown Ethyl ...... WM si coe basic i "  @Att Snowboy, 100, 10 oz. 4 00 Ceylon
| Solite Gasoline  -_..__.- 4 _¥ ae Snowboy. 12 Large _. 265 Pekee, medium -_.__. _. &t
i Compound tierces ____ 13 Colonial 24. 2 ib. —.. 95 Speedee, 3 doz 926
i teen Baveeke Compound, tubs ______ 134 Colonial, 36-1% ----_ 1 26 Sunhrite. a OU English Breakfast
i | wie Perfection Kerosine __ 13.6 oo ig ect - 3 . os Conca. a "sane
1 Sa gt OF Py, Gas Machine Gasoline 37.1 Sausages Med. No. 1 100 ib. bk ee OI 7c a
a Bred. No. 1, 100 Ib. bE. 95 SPICES Congou, Fancy ___. 42@43
Best Foods Vv. M. & P. Naphtha 19.6 Bologna 18 Parmer Spec., 70 th. 95 Whole Spices : "
Nucoa, 1 Ib. Cos oo Liver 18 Packers Meat, 50 Ib. 57 oe : A Oolong
Nueoa. 2 and 5 tb. _. 2116 1SO-VIS MOTOR OILS Brankfort 21 Crushed Rock for ice aoe a ---- oT Medium 2... _. a6
Wilson & Co.’s Brands Pork 34 cream, 100 Ib., each 85 aOVeS, Saraiva _--. G85 Choice — Gee 45
Oo In tron Barrels 0 asic eeu 19 a ual 94 cassia, Canton --.--- G2 fancy oan 60
‘ eo Light 17 ‘ Butter Salt, 280 lb. bbl. 4 24 Cassia, 5c k doz. @40
Certified S60. wee ere eres -1 Tongue, Jellied _____- 35 Block, 50 Ib “a OA noo Bre. °
~---------~--- Medium (0 get menacns aot en Ga Ginger, African -_--.. @19
Nee ce Heavy 17.1 eadcheese -—-——--_-__ 18 Baker Salt, 280 Ib. bbl. 410 Ginger, Cochin ___ @25 TWINE
aoe 19 7 aa 24, a a per — ---- : ™ Woe Pou 48 Cotten, & nls come 40
Smoked Meats Go a. per bale 385 Meese Notte aoa Gace Gatton, § ply Balls 42
MATCHES 1 é Hams, Cer. 14-16 lb. @27 28 ib. bags. Table _. 42 Nutmegs ea say @53 Wool, 6 ply --------- --- 18
Swan, 144 Ce 4 20 otarine bes oo eee Ola Hickcory, Smoked, Nutmegs, 105-110 _. @59
iam | 144 tex ... §& CA ee a akrtatabal-tededeaiee Wad 2.10 50 > :
Sameehtioks. 144 box 6 of Ham, dried beef 6-10 Ib. ------------ 450 Pepper, Black ------ @4e VINEGAR
Ohio Red Label. 144 bx 4 20 Knuckles —------- @44 Pp in Bu Cider, 40 Grain 23
3 Ohio Blue Tin. 720-1c 4 00 Edeht 1 Ce 65.1 Picnic Boiled Allspice, Jamaica --- @33 White Wine, 40 grain. 19
ao *Rlue Seal. 144 as fk G. tore... 20 @25 en sao .. os
‘Benahie| 144 0 4 on Beayy) 66.1 Boiled Hams ____ @40 So ee a: WICKING
*Federal. 144 ______ 5 25 Special heavy -.------ 65.1 Minced Hams __ _. @21 tae oe SS hs :
“i poe with Ten Extra heavy .-__----_- 66.1 Bacon 4/6 Cert. 24 @29 Mustard = --.--------- @32 No. 0, per gross _____. 80
i Polarine “F” ________ 65.1 Mace, Joes ele Gd og No. 1, per grogs __.. 1 25
Safety Matches Transmission Oil ..-. 65.1 Beet Solange k -------- @55 No. 2, per gross -.. 1 66
Quaker, 5 gro. case__ 4 50 Finol, 4 oz. cans, doz. 1 60 ; salah he a Woy NO. 3, per grdss _.. 2 30
: Finol, 8 oz. cans, doz. 226 Boneless. rump 28 00@38 06 Lepper, White -.__.__ @80 Peerless Rolls, per doz. 90
Parowax, 100 Ib. ____ 9.3 Rump, new __ 29 00@32 00 = ee fo “ @3i Rochester, No. 2, doz. 60
Pooeen 4 1 te 95 NS aprika, Spanish _-.. @45 Rochester, No. 3, doz. 2 00
OL. ARSES Parowax, 20, 1 Ib. 9.7 Liver = Rayo, per @oz. -.._-. 7%
Beat ee 19 — Seasoning
‘a. Brer Rabbit Gat ge = Chili Powder, 15c -___ 1 35 WOODENWARE
Fold Label rer Pork 2 ES = Celery Salt, 3 oz... &%&
ito Sage Qoqgm 90 Baskets
MD == Gnfon Salt 1 35 Bushels, narrow band,
qs RICE Garlle --_----------- 135 wire handles ______ 17
| H sen Wess is Poy Ponelty, 344 oz. ---. 3 26 Bushels, narrow
Re oe Bree ER eee cane, MF he _ 2. iitchen Coa 4a eee a
A ae Five case lots -__-- 2 $0 Laurel Leaves ____._- 20 Market, drop handle. 90
; | > uponsas lodized, 24, 2 Ibs. __-. 2 © Marjoram, 1 oz. __---- 90 Market, single handle. 95
{ S ROLLED OATS Savory, |] oz... —s—i“‘(‘éiS%]:sS«36OMarkKet extra 1 60
See aio Silver Flake, 12 Ne Thyme ft om SG Splmt laree sk 8 50
3 Process eee 2 25 BORA Tumeric, 2% oz. ____ $0 Splint, medium —__._ 7 60
uaker, 18 1 . Splint, small 6 50
semdac, 12 pt. cans 2-75 oe i is : - Twenty Mule Team STARCH oa
S'x 10 lb. cans -.--.- 6 45 Semdac, 12 qt. cans 4-65 \iothers, 12s, China_. 380 4 i on Corn : urns :
Twelve 5 Ib. cans _--- 6 70 : ee ee oe ee Cd ees Te Riventora, 46 Ihe, _.. ay Batre, 5 wet, cock — 300
Twenty-four 2% Ib. cs. 6 95 PICKLES Sacks, 90 Ib. Jute 2 95 kg : * pat : Secs .. ae Powdered bags 4 Bo Barrel, 10 gal., each... 2 56
Thirty-six 1% Ib. cans 5 65 . 6 % Ib. packages .. 4 Argo, 48.1 Ib. pkgs. 360 ° t0 6 Sal, per gal. 16
Green Label Medium Sour Cream “48-1 eel 4 80 Pails
Six 10 te cans .... 5 20 © gallon, 400 count _. 4 76 RUSKS SOAP Quaker, 40-1 _-----. 07% 10 at. Galvanized 2 30
Twelve 5 Ib. cans .-- 5 45 Sweet Small Dutch Tea Rusk Co. 12 qt. Galvanized ___ 8 76
Twenty-four 2% lb. cs. 5 70 16 Gallon, 2250 ~----- 24 50 Brand. Am. Family, 100 box 6 30 Gloss 14 qt. Galvanized .__. 3 00
Thirty-six 1% lb. cans 4 70 & Galion, 760 ____-.__ 975 36 rolis, per case __.. 4 25 Crystal Vehite. 109 _ 420 avon 48 1 tbh kes 12 qt. Flaring Gal. Ir. 5 00
18 rolls, per case _... 2 26 Export. 100 box eS 85 . 12. q 1h ake 7° 10 qt. Tin Dairy _. 4
NUTS—Whole Dill Pickles $2 falla per case. 450 Bip Jack, G05 = = 475 Avon 8 &§ Ih. pkes. __9 97
Almonds, Tarragona_. 25 Gal. 40 to Tin, doz. -_ 9 60 12 cartons, per case -. 17 Fels Naptha, 100 box 5 50 Sites G@icgs 48 ia 0 11% _ Traps
Brazil, New _____- _ 24 No. 24 Tins 2995 18 cartons, per case ..265 Flake White, 19 box 420 fastic, 64 pkgs. _.__ 5 85 Mouse, Wood, 4 holes. 60
Fanev Mixed ___----- 25 39 oz. Glass Picked... 275 °6 cartons, per case -_ 5 00 Grama White Na. 10s 355 ise, 49-1 2 24 Mouse, wood, 6 holes. 70
Filberts, Sicily ----.. 22 39 oz. Glass Thrown 2 3 Jap Rose, 100 box ---- 7 85 Tiger. 50 Ibs. ee us Mouse, tin, & holes __ 66
Peanuts, Vir. Roasted 1114” : i Fairy, 100 box ----.- 4 00 Rat, wood 1 00
Peanuts, Jumbo, std. 14 _ __ Dill Pickles Bulk SALERATUS Palm Olive, 144 box 11 00 SYRUP Rat, spine 1 00
Pecuns, 3 star ..---.. 22 2 nee ong nT : 95 Arm and Hammer __ 375 Lava, 100 bo -_------ 4 90 Vaemone Maia Mouse, spring —..__ 30
Pecans, Jumbo -.---- . 2. 19 50 Octagon, 12¢ -..-.. —- 5 00 biicceched Cane wile
Pecans, Mammoth -- 50 gee aie cliaags SAL SODA Pummo, 100 box ---. 4 85 'P “ice perease Large Galvanized 8 75
Walnuts, Cal. ---. 30@35 PIPES Granulated, bbls. _...180 4. . ae ce be CA Ca ee St ee
i q Sweetheart, 100 box —~ 5 70 Six one gallon _______- 9 50 Medium Galvanized _. 7 50
Hickory -------------- 07 Cob, 3 doz. in bx. 1 00@1 20 Granulated, 60 Ibs. cs. 1 60 Celi Sah ig aes Soe. Sali Galeanicca @ Tn
° . . Granulated, 36 2% Ib. Grandpa Tar, 50 sm. 210 “IX ae ize aan-=~ 5 25 mall Galwanized .._. 6 75
Salted Peanuts PLAYING CARDS packages 30 Grondon Tar, © tee 80 5). tc tour table sine 5 25 Wiaahbaucds
Fancy. Wo Fk 14 Battle Axe, per doz. 2 65 Quaker Hardwater [pies Gane Banner, Globe ._---— 5 60
Shelled Bicycle ~-----~--------- 4 76 COD FISH Cocoa, tas, box _-- 256 G1. ave callon 7:00 Brass, Single -------- 6 25
Almonds ----. ~----- 70 Middles 18 Fairbank Tar, 100 bx 4 00 Ci. hee pS aacae er --------- co
Peanuts, Spanish, POTASH  =§§= = wWehiete % 15 Pure eee ee et To. ee ce el 5
i 2 Tablets, % lb. Pure _. 19% Mwelve medium siz 5 00 Single Peerless _.____ 7 60
i ao bags ------- 32 * Babbitt’s, 2 doz. --_. 2 76 1. ol 1 40 Williams Barber Bar, 9s 60 Twenty-four table size 5 00 Northern Queen - 5 50
ETE eee nem enn 7 ; any ’ See ----
jo ann an FRESH MEATS cond re ure .. ag Williams Mug, per doz. 48 Corn Universal 7 25
re 4 , | ary . sctnalaea is astral ee Nae AE ARRILE ne Karo To Te > TT
i Walnuts Manchurian _.60 Beet CLEANSERS otha ar : = ae a Wood Bowls
‘ a : 2 if ‘ et ere te eS 13 in, Butter _____ 5 00
m rou Steers & Heil, ..-. 24 Biue Karo, No. 10 .. & 7 = 3 > -
MINCE MEAT Good St'rs & H'f, 15%4@22 HERRING Red Karo, No. 1% 305 {2 ™- Butter —--_- 9 00
i Med. Steers & Heif. -- 20 Holland Herring Red Karo. No.8 1daz.429 2{ im- Butter _---.-- 18 00°
None Such, 4 dos. --. 647 (A~ Geng & Heif. 15@16 : SOC oer eee ver as 6 6to in, Botter 25 OC
Quaker, 2 doz. case 359 Com. Steers oe Their, IO0V10 Mixed. Kuss 8... 2 10 Red Karo, No. 10 (
Libby ‘Kegs wet. Ib. 22 Veal Mixed, half bow. .. 3 7d ¢ :
Serine Lamb J. 2 oa a eee _ = ' enka — WRAPPING PAPER
Good _. ..... 6-3 a ee oe oer na i No. s, 2 dz, & 5 ae ‘
5 oF Milkers, half bbls. -. 9 75 3 oe : ai Fibre, Manila, white. 05%
OLIVES Media a ae een eee 13 Milkers. hbis. ..._.. 18 50 3 No. 5, 1 doz. 4 99 No. 1 Fibre caer) |
S on Jar. Plain, dow. 1 40) FOO —------e eee K K K K Norway __ 19 50 re ees ou Gan Butchers D. F. 06%
10 oz Jar, Plain, doz. 2 80 Lamb Si pas — 2 ae ri : See © . i Rrate oo 07
14 oz. Jar. Plain, doz. 4 50 : Cut Lunch oo Oe ld! ag Kanuck, per sal. 1 50 Kraft S@ipe =. | 09%
Pint Jars. Plain, doz. 316 Spring Lamb -.------ 31 Boned, 10 lb. boxes __ 15 ae Kanuck, 5 gal. can __ 6 50
{ Quart Jars, Plain. doz. 5 50 Good ---------------- 30 Si
| 1 Gal. Glass Jugs. Pla. 2 - a crete meee ine = Lake Herring Shh Maple YEAST CAKE
; 5 Gal. Kegs. eacl BB 00r ~--~-------------- ichig: ar oa) > 75 a 2 4 7
Sic ok. Jar Grail. dna ¥ Mutton % bbl., 100 Ibs. ------ a” Si we ae ee ee 3 70
6 oz. Jar, Stuffed, doz. 2.35 Good ------------------ 18 piacere: Sunlight, 1% doz. _. 1 36
t 91%4 oz. Jar, Stuff.. doz. 3 75 Medium --------------- 16 a ¢ COOKING OIL Yeast Foam, 3 doz. _. 2 70
A fal, Joe Stun. az. 42 1 Poge 13 ae - oe > = : tt Mazola Yeast Foam, 1% doz. 1 35
ails. . Fane 7 : a
, ON ike oe te
NO et ciao pe oe ae is White Fish Half Gallons, 1 doz. _ 1175 | YEAST—COMPRESSED
1] te aad baw. «30 Heavy hogs --..------ 1g Med. Fancy, 100 Ib. 1800 80 can cases. $4.80 per case Gallons. % doz. .. 11 30 Fleischmann, per doz. 30

 

30

MICHIGAN TRADESMAN

March 6, 1929

 

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rap:ds, Feb. 20. We have to-day
received the schedules in the matter of
Try Me Bottling Co., Inc., Bankrupt No.
3654. The schedules show assets of $5,-
350.64 with liabilities of $6,955.40. The
first meeting of creditors will be called
promptly, note of which will be made
herein. This is an involuntary case. The
list of creditors of said bankrupt is as
follows:

Henry A. and Magdalena Dise,

crane Banids _........_.._.. .. 33,206.00
Frank A. Pasch Co., Milwaukee __ 200.00
Ancient Order of Hibermians, G. R.
Ernest Boyce, Grand Rapids
Bixby Office Supply Co., Grand R. |
Best Malt Products Co., Chicago unknown
D. J. Bielzoff Prod. Co., Chicago 6.00
Brown & Bigiow, St. Paul ___ -. 68.00
joyd Auto Sales, Muskegon Hts. 8.75
Citrus Prod. Co., Chicago anal
Consumers Power Co., Grand Rap. 26.66

     

 

Century Fuel Co., Grand Rapids__ 6.65
John W. Compton, Chicago 5.00
Dietz Beverage Co., Indianapolis__ 100.00
Foot & Jenks, Jackson 13.25

 

Fox Head Beverage Co., Milwaukee 726.2:
G. R. Ass’n of Commerce, Grand R. 45.83
Glynus Transfer Co., Grand Rapids 19.00
G. R. National Bank, Grand Rapids 100.00
m. CC. Geyer Co., So. Whitly. Ind. 10.006
G. R. Paint & Enamel Co., Grand R. 5.3
Grimes & Madigan, Grand Rapids 30.00
-

 
  

Howdy Co.. St. Lous. Mo. . £02.00
Hertz Straus Co.. New York .- 3.20

W. H. Hutchenson & Son, Chi. unknown
Investigating & Adj. Co.. Grand R. 80.00
Kelly's Ice Cream Co., Grand Rap. 18.45

 

 

Kent State Bank, Grand Rapids - 50.00
Liquid Carbonic Co., Chicago  _. 16.96
Lyons & Orser, Grand Rapids —_ 8.97
A. E. McGraw, Grand Rapids . 134,95
McKenna Brass Co., Pittsburgh 177.75
Mich cell Tel. Co., Grand Rapids 25.88
Mundet & Co., Detroit - : 96.18
NW. Y. Underwriters Co.. New York 13.74
Henry H. Ottens, Philadelphia 5.00
Proudfit Loose Leaf Co... Grand R. 2.29
Frank T. Pasch Co... Milwaukee 392.68
Rex Co., Duluth, Minn. 20.00

Grand Hap. 25.41

Riverside Lumber Co.,

    
 
   

    

Rysdale Candy Co., Grand Rapids 8.00
Standard Oil Co.. Grand Rapids 30.00
Ben Sharp, Grand Rapids | 60.00
x W ler Co., Battle Creek 13.50
Smith's Show Card, 6.90
March Wells, Grand 43.45
Mr. Shanteaw, Grand ‘ 18.43
xX. Cigar Co... Grand Rapids 12.00

Feb. 21 We have to-day received the
schedules. reference and adjudication in

the matter of Rodney McLeod, Bankrupt
No. 3695 The } }

    
 

r has been referred
as referee ‘n bank-

is a resident of
his occupation is

“he sehedules show

  

liabilities of $8,977.45.
n for funds and upon

first meeting of cred-

 

itors will be called. note of which wll
be made herein.
Feb. 21. We have to-day receive’l the

reference and adjudication in
matter of Edward Fischer, Bankrupt
6 The s been referred
as referee in bank-

i resident of

occupation is that

 

            
  

 

 

ntey The “ban

Grand Rapids, and

of a furniture worker The schedules
show assets of $277 whch $250 is
claimeil as exempt, with liabilities of
$825.05. The court has written for funds
and upon receipt of same the first meet-

f ‘alled, note of

  
 
 

was held the first
in tne matter ot
krupt No. 3673. The
n person and rep-

Noreross & Cook.

 

   

 

 

r } is m te, attorney for

‘ tikrupt. Cr re represented
by selcher & Central Ad-
justment Associatic nd Cc. W. Moore.
agents. Claims were proved and allowed
The bankrupt was sworn and examined
without a reporter PrP. P. Schnoorhach.
of Manistee, was named trustee, and his
bond placed at $2,000. The first meeting

then adjourned without date

In the matter of Henry Benjamin and
Alfred Benjamin. copartners as H. & A.
Benjamin, Bankrupt No. 3404. The final
meeting of creditors has been called for
March 11. The trustee's final report and
account will be approved at such meeting
There will probably be a first and final

for

dividend ‘reditors of this estate.
' In the matter of Walter E. Morris.
Bankrupt No. 3354. The final meeting
of creditors has been called for March 11.
The trustee's final report and account will
be approved such meeting. There will
be a final dividend for creditors of this
estate

In the matter of Joe Chiarello, Bank-
rupt No. 3426. The final meeting of cred-
itors has been called to be held March 11.
The trustee’s final report and account
will be approved at such meeting. There
probably will be a small first and final
dividend for creditors of this estate.

  

 

 

Feb. 21. On this day was held the first
meeting of creditors in the matter of
William E. Bassett. doing business as
Cedarcraft Co., Bankrupt No. 3616. The
bankrupt was present in person but not
represented. Creditors were represented
by attorney Rolland E. Barr and G. R.
Credit Men’s Association. Claims were
proved and allowed. The bankrupt was

  

  

Sworn and examined, without a reporter.
Willis E. Lafayette, of St. Joseph, was
named trustee and his bond placed at
$1,000. Appraisers were appointed. The
first meeting then adjourned without date.

Feb. 21. On this day was held the first
meeting of creditors in the. matter of
St. Joseph Motor Supply Co., a corpora-
tion, Bankrupt No. 3668. The bankrupt
corporation was represented by attorney
Arthur E. Lecker and its president and
secretary-treasurer were present in per-
son. Creditors were represented by G. R.
Credit Men's Association. Claims were
proved and allowed. The officers of the
bankrupt present were sworn and ex-
amined without a reporter. Shirley C.
De Groot. of Grand Rapids, was appointed
trustee, and his bond placed at $3,000.
The first meeting then adjourned without
date. The sale of assets will be held at
the premises occup ed by the bankrupt,
at St. Joseph, on Feb. 28.

In the matter of DuBois-Munn Co.,
Bankrupt No. 3573, the trustee has filed
his first report and account, and an order
for the payment of expenses of admin-
istration, taxes and for the declaration
and payment of a first dividend to cred-
itors of 30 per cent. has been made.

In the matter of F. Chester Lee, in-
dividually and doing business as Lee’s
Pharmacy, Bankrupt No. 3657. The first
meeting of creditors has been called for
March 12

In the matter of Stephen J. Aniston.
individually and trading as Manhattan
Cafe, Bankrupt No. 3675. The first meet-
ing has been called for March 12.

In the matter of Try-Me Bottling Co.,
successor to Joyce Bottling Co., Bank-
rupt No. 5654. The first meeting of cred-
itors has been called for March 12.

In the matter of Rodney McLeod,

 

3ankrupt No. 3698. The first meeting of
creditors has been called for March 12.

In the matter of William H. Greene.
Bankrupt No. 3685. The first meeting of
creditors has been called for March 12.

in the matter of Henry D. Didama.
Bankrupt No. 3692. The first meeting of
creaitors has been called for March 12.

Feb. 28. We have to-day received the
schedules, reference and adjudication in
tre matter of Dav:d Bow, Bankrupt No.
3700. The matter has been referred to
Charles B. Blair as referee in bankruptcy.
The bankrupt is a resident of Grand
tapids, and his oecupation is that of a
mechanic. The schedules show assets of
$275 of which the full amount is claimed
Aas exemnt, with liabilities of $819.90. The
court has written for funds and upon
rece:pt of same the first meeting of cred-
ltors will be called, note of which will be
fade herein.

Feb. 25. We have to-day received the
schedules, reference and adjudication in
the matter of Leo J. Joslin, Bankrupt No.
3701. The matter has been referred to
Charles B. Blair as referee in bankruptey.
The bankrupt is a resident of Kalamazoo,
and his occupation is that of a laborer.
The schedules show assets of $100 of
which the full amount os claimed as ex-
empt, with liabilities of $907.15. The court
has written for funds and upon receipt
of same the first meeting of creditors
will be called, note of which will be made
herein.

Keb. 26. We have to-day received the
schedules, reference and adjudication in
the matter of Mart'n J. VandenHout,
Bankrupt No. 3387. The matter has been
referred to Charles B. Blair as referee in
bankruptey. The bankrupt is a resident
ot Grand Rapids, and his occupation is
that of a laborer. The schedules show

assets of $125 of which the full amount
is claimed as exempt, with liabilities of
$11,263.40. The court has written for
funds and upon receipt of same the first
meet ng of creditors will be called, note
of which will be made herein.

Feb. 26. We have to-day received the
schedules, reference and adjudication in
the matter of William C. Truman, Bank-
rupt No. 3702. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptey. The bankrupt is a resident
of Luther, and his occupation is that of a
retired merchant and postmaster. The
schedules show assets of $200 of which
t e full amount is claimed as exempt,
with liabilities of $2,955.90. The court
has written for funds and upon recei:t
of same the first meeting of creditors
will be called, note of which will be mad:
herein. The list of creditors of said bank-
rupt is as follows:

W. BB. Pool, iwuther . , i ._ .- 400.00
Hazelt'ne & Perkins Drug Co., G.R. 60.50
C. W. Millis Paper Co.. Grand R. 56.50
C. J. Farley & Co.. Grand Rapids 385.61
Paul Steketee & Sons, Grand Rap. 120.00

Butier Bros... Chicagro _._. : - wo.00
Parrotte, McIntyre & Co., Chicago 100.00
Bem Snow (o.. Chicago _......... 85.00
Converse Rubber Co., Chicago 79.50
Mary Louise Garment Co., Owosso 9.47
Symons Bros. Co., Saginaw  — 56.00
Mndicott-Johnson Shoe Co.,Mndicott 350.00
Aloo Co... St. Louis __. . 12.50
Ball Brand Rubber Co., Mishawa-

me. tnd. _. 180.00
McCall Co., New York . ee

Frank J. Neuman, Grand Rapids 955.00

Feb. 26. We have to-day received the
schedules, reference and adjudication in
the matter of William L. Douglas, Bank -
rupt No. 3703. The matter has been re-
ferred to Charles B. Blair as referee in

 

Are you interested in
store’ A neater, more

gations.

GRAND Rapins

 

most successful store in his community.

have never failed to create

Quicksale Stores Have Invaded Michigan !

‘YOURSELS SOME
JAIN PRICED
IT FERINGS

 

The Grange Store of Allegan. Walyer Tiberski of Dowagiac. S. Sabota of Grand Rapids. Diomand of Eau Claire
and 22 others now have Quicksale Stores. Hach has increased its sales. Each owner KNOWS he has the liveliest,
Who will own the Quicksale store in YOUR neighborhood?

arrangement and equipment that will give YOU a leading
attractive interior with earning power? Would you like to
talk personally with these men who have installed these Quicksale Stores, men who
success? ‘To see this new, modern equipment?

If you are stop at Boot & Co. during the Retail Grocers and Meat Dealers Asso-
ciation of Michigan Convention March 12-13-14. They will be on the job and will
give you unquestionable proof of a Quicksales Stores Success.

If you aren’t coming write now for an interview that will hold you under no obli-

THE E. O. BULMAN MFG. CO., INC.

MICHIGAN

 

 

 

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2a
Pe

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5

DRO sash _ is

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March 6, 1929

MICHIGAN TRADESMAN 31

 

bankruptcy. The bankrupt is a resident
of Grand Rapids, and his occupation is
that of a janitor. The schedules show
assets of $285 of which $250 is claimed as
exempt, with liabiblities of $6,497.29. The
court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called, note of which will be
made herein,
Feb. 26. We have to-day received the
schedules, reference and adjudication in
the matter of James Modjeska, Bankrupt
No. 3704. The matter has been referred
to Charles B. Blair as referee in bank-
ruptcy. The bankrupt is a resident of
Grand Rapids, and his occupation is that
of a grocer. The schedules show assets
of $445.89 of which the full amount is
claimed as exempt, with liab lities of
$2,272.89. The court has written for funds
and upon receipt of same the first meet-
ing of creditors will be called, note of
which will be made herein. The list of
creditors of said bankrupt is as follows:
Industral Mtge. & Invest. Co.,

Grand Rapids : : : $100.00
Gas Co., Grand Rapids $8.00
Schust Co., Grand Rapids 31.38

Rademaker-Dooge Co., Grand Rap. 155.06
M. J. Dark & Sons, Grand Rapids 35.77
Worden Grocer Co., Grand Rapids 3
Worden Grocer Co., Grand Rapids 2
Mills Parer Co., Grand Kapids 1
Thomas & Cornell, Grand Rapids 11.56
Natoinal Grocer Co., Grand Rapds 8(
Johnson Candy Co., Grand Rapids 22.50
t:pecialty Candy Co., Grand Rapids 18.90
Datema & Huizenga, Grand Rapids 49.70

Fredonia Seed Co., Fredonia, N.Y. 9.06
W. F. MeLaughlin Co., Chicago 2.00
David Simpson, Grand Rapids 203.00

Clarence D. Sullivan, Grand Rap. 115.00
Butterworth Hospital, Grand Rap. 126.80

John Ebels, Grand Rapids 131.00
Geo. L. Plumon, Grand Rapids 500.00
Cc, A. Geer, Grand Rapids 150.00

Prange’s Credit Dept. Store, G. R. 95.50

Feb. 26. We have to-day received the
sehelules, reference and adjudication. in
the matter of Harry Hull, Bankrupt No.
3706. The matter has been referred to
Charles B. Blair as referee in bankruptcy.
The bankrupt is a resident of Grand
Rapids, and his occupation is that of a
laborer. The schedules show assets of
$160 of which the full amount is claimed
as exempt, with liabilities of $458.69. The
court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called, note of which will
be made herein.

—s-o—————

Is Not Any Distribution Better Than
Waste?
(Continued from page 20)

But as he protested [ looked about
his store. In the middle front was a
solid display stand. On it was nothing
but dusty junk. His candy case was
not so dirty as some I have seen; but
his glass trays within it were empty-
not a thing displaved there for sale.
On his floor in front was a box wrap-
ped in green tissue, on the sides of
which were tacked banana cutouts;
and I knew that the banana demon-
strator had been there to show him
how to make money out of. selling
bananas. But I saw that after the dis-
play the banana man_ had arranged
was sold—and sure it sold—nothing
further was done. On a hook back in
the store hung a frouzy bunch of
bananas on the stem, decaying as they
had done before the demonstration.

These are but suggestions of the
dirt, neglect and evidence of laziness
which pervaded the store on every
hand. The much-heralded individual
gives the chain cards and spades by
neglecting all selling effort and then
wonders why the chains get part of the
trade. For even at that the American
consumer wants service so badly and
persistently that even such grocers
survive. It is not the chains—it’s you.

Paul Findlay.
—_—_—_.-.—_____

What our denominational machinery
needs at times is not power but trac-
tion. The wheels go round but we
lack the grit to go forward.

—_ 2+ 2>—__—_
All is not gold that glitters, but a
great deal more in life would glitter if
gold were more freely consecrated to
the business of spreading the light.

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word fer each subse-
quent continuous insertion. {f set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
inch. Payment with order is required, as
amounts are too small to open accounts.

FOR SALE—CASH or TERMS. Butter-
Kist pop corn and peanut machine, with
electric blower. All electric; the most
complete and highest priced one they
make, now sold for $1,250. Mechan cally
perfect, and can be bought now for about
one-third price of new one. Address P. H
Lewis, Watervliet, Mich. 35

For Sale—Conecertina. Plays by rolls.
Other novelties. Pamphlets free. Chas.
Pittle, New Bedford, Mass., Dep't. 6. 3

For Sale—Small, well-selected stock of

furniture. Good loeation. Splendid op-
portunity for real furniture man. F. B.
Doherty, Clare, Mich. 36

For Sale—New and refinished Northey
coolers, refrigerators, freezer and top dis-
play cases. Send for special lst. High
elass salesman wanted. S. B. Rosenthal,
dstrict salesmen, 3240 Rochester Ave.,
Detroit, phone Garfield 7750; or address
Northey Mfg. Co., Box 538 T, Waterloo.
Iowa. ae

FOR SALIM—Good growing business of
Men’s and Boys’ clothing and furnishings,
and shoes for the family. West Michigan
town of 10.000 population. Must close out
to look after other business in south. Ad-
dress No. 1500 Care Michigan Tradesman.

MEAT MARKET FOR SALE—Old es-
tablished stand on best corner of Royal
Oak. Can be had at bargain. Good rea-
sons. Hollis C. Martin, 211 Royal Oak
Savings Bank Building, Royal Oak, Mich.

33

e395 Bee

For Retail Stores—Stocks—
Leasés—all or Part.
Telegraph—Write—Telephone

L. LEVINSOHN
RE ALC
Wade aera
Established 1909

FOR LEASE—Fine new store 20 x 50
on arterial street and trunk auto line,
three-fourths mile from center of city.
One-half block from school. Store is
brick construction; located on right side
of street, near corner, and is among first
of small group of good paying stores.
Write R. E. Calkins, Box 501, Battle
Creek, Michigan. 30

 

FOR SALE — An up-to-date general
store in a manufacturing town. Will
sell stock and fixtures and rent building,
including apartment, or sell entirely.
Srlendid opnortunity for man and wife.
Reason for selling, business interests* in
New York. Walter Taylor, 240 Mt. Ver-
non Ave., Rochester, N. Y 28

“CASH FOR MERCHANDISE

Will Buy Stocks or Parts of Stocks of
Merchandise, of Groceries, Dry Goods,
Shoes, Rubbers, Furniture, etc.

N. D. GOVER, Mt. Pleasant, Mich.

 

Consult someone that knows
Merchandise Value.
GET YOUR BEST OFFER FIRST.
Then wire, write or phone me and I
will guarantee you in good American
Dollars to get you more for your store
or plant of any description.
ABE DEMBINSKY
Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich.
Phone Federal 1944.
Buyers inquiring everyday—

TT

 

 

 

Yeakey-Scripps, Inc.

Exclusive Jobbers of

RUGS, CARPETS and LINOLEUM

Michigan Distributors for

ARMSTRONG LINOLEUMS
and
BIGELOW-HARTFORD CARPETS
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GRAND RAPIDS, MICHIGAN

 

 

A Clean Full Coverage Automobile Insurance Policy
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AmeERICAN Mutruar AUTOMOBILE
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INSURANCE CO.
GRAND RAPIDS, MICH.

 

 

 

 

THE

JAY A. BERG
SALES CO.

211 Ashton Bldg., Grand Rapids

Phone 83801
SPECIAL SALE ENGINEERS
EXPERT MERCHANDISERS
LIQUIDATOR
SPECIAL ADVERTISING
Write, Wire or Phone

 

 

 

Of Course You Are Going to the

Third Better Merchandising

Conference and Exposition

AT THE
MASONIC TEMPLE MARCH 13, 14, 15

 
 

You are cordially invited to
inspect our special exhibit of
Westinghouse electrical ap-
pliances for all practical pur-

Westinghouse

Electrification

EVOL P LRAT Le

a Mit ata ts :

 
     

  

poses.

The Commercial Electric Supply Co.
Distributor of Westinghouse Products
138-142 CONGRESS ST., E. — DETROIT

Branches — Grand Rapids — Flint

 

 

 

 

 

 

 

 

MICHIGAN TRADESMAN

March 6, 1929

 

32
Permanent Forests and Their Destruc-
tion.
Virgin forests have come down

through the centuries.

Thoughtful people look them over
and realize that with needful human
protection the forests can remain
through coming centuries a blessing to
humanity.

A system of selective logging would
be the means by which the rules of
forestry could be used to maintain the
virgin forest in a continual producing
condition.

Having heard that one forest owner
was handling his virgin timber under
such a system of selective logging a
letter was sent enclosing a folder on
Permanent Forests with a request for
information as to how it would work
out under our present system of taxa-
tion. The answer came: Every agency
that had anything to do with taxation
matters is doing everything that can
possibly be done to increase the cut-
land confiscatory
methods of taxation which compel the
owner to denude the timber lands he
has just as rapidly as possible, dis-
couraging i cutting and pro-
duction of timber on a sustained yield
basis, and through forcing liquidation

over problem by

selective

of the standing timber remaining, cause
an overproduction of lumber and waste-
ful practices in manufacturing and util-
ization. In our own present logging
operations we would very much like
to practice selective logging. The con-
ditions are ideal for it and we believe it
would be the proper method, were it
not for the fact that in the particular
section timber is located,
and timber
future cutting would
present tax
methods. Therefore, we are cutting the
as rapidly as we can,

where this
the taxes are outrageous
left to stand for f
} }
through

be confiscated

land clean just

 

stick that has merchant-
the cordwood,

every

al

yle value, including
and very likely will turn much of the
land over to the State to worry about
when we have denuded it.”

We,

seek to gain some wisdom by learning

the people of Michigan, must
from the experience of France, where,
centuries of
is legal recognition of

}
with the background of

forestry, there

  

forests as a resource standing apart

from other sources in its need for ex-

 

traordinary

care and protection.
n. J. W. Judd in his written opin-
Land Taxation’, points
out the right the State has to ade-
quately protect forest resources and
our duty to take positive action and the
means of doing our duty in the matter
by classifying forest lands for taxation
in such a way as to keep them produc-
ing timber.

it is of Michigan
have need of getting to the root of the

evident that we
matter. We must search until we find
the way of proper forest taxation. We
cannot allow forest valuation to remain
tied in with mass valuation of all other
Experience and
analysis points to classifi-
sure method of equitable

forms of property.
thoughtful
ctaion as a
control.
Under such classification the proce-
dure should be in accord with the rule
of forestry. In any one year the trees
of a forest are naturally thought of as

being in two divisions, first those
which are due to be cut that year and
the remainder which are not to be cut.
These latter constitute the growing
stock which the rules of forestry recog-
nize as a mass of living trees constant-
ly growing on for the time of cutting
and being constantly reproduced under
necessary forms of management. The
rules of forestry guard this growing
stock from the ax of the owner that
would deplete this foundation reserve
stock. And by all the logic and rational
justice of economics and social prog-
ress, the rules of forestry should be
mandatory State. The
State should not in any way deplete
or sanction the depletion of that nec-
essary growing stock.. In other words,
the State cannot justly tax that grow-
ing stock any more than it can right-
fully allow the owner to cut into it.
As I have heretofore written, the form-
ative stage is the vitally needed and
sole basis ‘of the producing stage and
therefore our tax on forest growth
should be limited to a certain per cent.
As stated above,

against the

of the stumpage cut.

management of the forest under the
rules of forestry assures a definite
quantity of growing stock. The

owner has the use of the forest to the
extent of the quantity that is in excess
of the required growing stock and he
has the responsibility of maintaining
the forest under that condition. For
him the forest is that which he is al-
lowed to cut during the time he holds
title. It is rational to conclude that
the rate of tax on the stumpage cut
should not be higher than the rate on
other forms of property. That is as
fas as the State ought to go and, in
responsibility upon the
owner of growing
stock, the State ought to be prepared
to give the highest type of advisory
supervision whenever needed.

view of the
maintaining the

When we consider a reforestation
project, the application of these facts
will bring exemption from tax during
the formative period.

The forest is in embryo. The State
should co-operate actively and effect-
ively to assure that the forest be de-
veloped under the rules of forestry
which preclude the taxation while the
growing stock was accumulated and
thereafter allow taxation only on the
amount permitted to be cut.

Forest taxation under the present
system leads directly toward the de-
struction of forests. It is not just to
the owner.

It debars the real progress of the
State. The longer it remains a part of
our laws the greater will become the
reproach to our intelligence and good
faith. It is a denial of the equal justice
that is a constitutional right. We are
slowly reaping the devastating effects
and have not yet put our hand to the
effective We are told that
local tax units must be taken care of.
The State was and is at fault in main-
taining laws that did not adequately
protect the forests while the forests
were on a going basis.

It is the duty of the State now to
settle with the local units—if we want
real progress in reforestation on private
land.

If you give careful thought you will

remedy.

find the facts here presented go to the
root of the matter and that they rep-
resent intensive study of this problem.

This is presented hoping that you
will make the most of it as an appeal
for individual and State action.

Frederick Wheeler,

President Michigan Forestry Asso-

ciation.
>

Will the Chains and Independents
Bury the Hatchet?

Jeff Storey recently said, before the
Business Men’s Club of Lockhart,
Texas: “We believe that the merchants
of Lockhart are tolerant towards chain
store competition. At least we have
tried to be. The chain stores are here
and have taught us a good deal. We
believe that there is business enough
for all of us, both chains and inde-
pendents, and we welcome them to our
town. We are friendly towards them
and we believe they are friendly to-
wards us.” A representative of this
paper, who heard Mr. Storey’s talk,
believes that this is the new attitude
of independents toward the chains. We
believe that with this attitude, plus in-
telligent buying, stockkeeping, financ-
ing and selling, the independent mer-
chants will give the chains a good
battle. Jeff Storey devotes most of
his time to the affairs of the mercan-
tile establishment of John T. and A.
A. Storey. Jef’s father, John 1.
Storey, devotes most of his time to the
affairs of the bank, of which he is head.
Jeff's uncle, A. A. Storey, devotes con-
siderable of his time to the store and
to his other interests, which are many
and varied. The founders and owners
of this store went through the ignor-
ance, prejudice and poverty which fol-
lowed the civil war. They have sur-
vived floods, droughts and the famous
year of 1925, in which so little rain
fell that no crops were planted. They
have seen Lockhart grow from a little
town on two branch railroad lines,
which could once be reached only by
muddy dirt roads, to a clean and pro-
gressive little city. The men connect-
ed with this store know almost every
citizen of the entire community which
When they go to New York
wholesalers and
testify that they
Plus their knowl-

it serves.
or Chicago to buy,
manufacturers will
know merchandise.
edge of the people, their knowledge of
markets, the of the
young men in the firm, and the good

aggressiveness

judgment of the older men, this mer-
cantile enterprise will prove an almost
indigestible bite for any giant chain
which attempts to gobble it up. All
over the country, from Maine to Cali-
fornia. and from Oregon to Florida,
there are similar local merchants. It

is true that many of them have been
forced out of business and that many
others have been absorbed by the

chains, but true that
thousands and thousands of them have
vritted their teeth and tightened their
belts, cleaned up their stores, modern-
ized their methods, and, without any
boast or bombast, have said, “let the

chains come, we will give them a run

it is equally

for their money.”
oo
Facts rush in where fiction fears to
tread.

Umbrellas Take on Gay Designs.

Umbrellas are being made with de-
signs in keeping with the new costume
styles, both in the handles and body
parts. New silks are introduced which
match better than heretofore with the
Self-pat-
terned prints are seen now, as well as
silks in monotone effects, which are

season’s new dress fabrics.

used with and without borders. Con-
trasting colors are also indulged in, the
conservative prints being used. Solid

colors with odd border treatments in
contrasting weaves are also to be seen.
For instance, a top of heavy taffeta
will be finished with a border of satin,
or a plain silk with one of grosgrain.
Or again, the borders alone may carry
the only embellishment.

The handles seem to command most
attention. The new ones are decided-
ly “swagger” and are not at all con-
fined to any particular type or ma-
terial. The new composition materials,
which now are made to simulate the
semi-precious stones, amber, tortoise-
shell, bone and colored glass, give un-
limited sway to the imagination of the
Silver and gold are also
with the

designers.
composition in
handles, and often

Twisted loops in
imitation amber are noted on umbrellas

introduced
some of the new

repeated in ferrule.

of beige and brown printed silk. = In
these the tip of the ferrule is finished
with a thin plating of geld. One um-
brella of navy blue taffeta with a con-
crooked
handle of imitation tortoise-shell and a

servative satin border has a
fancy bit of silver applique, on which
initials may be engraved.

Oddly shaped handles in knobs and
animal figures are especially attractive
when they top the new printed silks.
They also go well on the umbrellas
the new wide, flat shapes,
look miniature sun
than anything else. These
designed for a

made in
which more like
canopies
umbrellas are really
two fold purpose for either sun or rain.
It is expected by many of the leading
designers that more and more liberty
will be taken in the use of colors and
odd handles as the season advances.
—_—_—_.+-.—____
Looking Generations Ahead.

At a cost of more than $20,000 the
San Antonio Drug Co. chartered some
Pullman cars and took some of their
retail druggist customers on a trip to
St. Louis and Alton, Illinois, to inspect
the Illinois Glass Co. factory; to Indi-
ana to visit the pharmaceutical house
of Eli Lilly & Co.: from Indiana these
retailers visited Chicago, where they
were entertained in a Walgreen drug
store and lectured to by Mr. Walgreen
himself. Jauer &
Black, Bastian Blessing Co. and others.
To many this

believe

They also visited
wholesalers may seem
expensive, but we that long
after Mr. Ochse, the president, and
Mr. Lewis, the vice-president of the
San Antonio Drug Co., are dead the
company will be receiving benefits and
profits as a result of the information
these independent druggists obtained
on this trip. More than that, the good
will built by this enterprise cannot be
taken the San
Drug Co. by any power under the sun
so long as the company continues to
deserve it,

away from Antonio

 

 

March 6, 1929

MICHIGAN

 

TRADESMAN

 

Land — Scrub Oak and
Stunted Aspen.

In running survey lines I have gone
long distances over land which was
worth not more than two cents per
acre.

If left without systematic effort to
improve the tree growth those acres
would continue just as worthless. If
left without protection from fire such
lands would be a menace to the few
acres which happen to be in better
condition to support tree growth or
are growing up under the care and
systematic effort of some interested
Even the few acres in better
condition would not in many years
produce timber in paying quantity.

Bankrupt

owner,

Some fourteen years ago on a road
in Kalkaska county, a woods worker
with an ax on his shoulder stated the
case exactly: “No one could run fast
enough to give me a deed to the best
of it.’ At that time he could go else-
where and get paid $1.50 to $2 per day
Wages have gone
up since then and the contrast is now
greater between land and labor, and

for steady work.

the elements of land economics prove
the land is as vividly bankrupt as at
the time the woodsman named it as
being in that bankrupt class.

We, the people of Michigan, have
that problem to face now. We gain
nothing in glossing it over by saying
What
little is on, most all of it, is left-over
sprouts from old-time undergrowth or
One
such

there is stuff growing on it.

aspen and pin cherry seedlings.
forester stated that
growth would never amount to any-
thing.

trained

farmers would
drive out a mile or two and bring in

I have seen where
firewood, but IT took notice they would
not assume the burden of paying taxes
on the land where they got the fuel.
Much of the land would eventually
produce some fuelwood when fire is
-kept out, but there would have to be
a market for such fuel within a few
miles or the wood cutter would not be
As the forester said,
there is nothing paying a_ sufficient
return as long as such land is left to
struggle along in its present condition,

able to pay taxes.

and the woodsman sensed it and told
it in a way for us to consider.

If we hope for individuals to interest
themselves in such land we must face
the problem as it exists.

Without interested care the land is
worthless. If someone can be inter-
ested enough to undertake systematic
effort to improve the surface condi-
tions by planting suitable trees, the
land should be his without a land tax
as long as good timber is kept grow-
ing and what he is able to cut from it
should be subject to a yield tax on the
stumpage cut at a rate the same per-
cent. as that of the State average of
general property taxes. There is no
justice in asking that the land or tree
growth be subject to a tax while he
is building up the forest growth and
getting it ready to produce something.
The State is very much in need of for-
ests that have been built up so as to
produce good timber and are to be
maintained for continuous production.

If we start out with a tax while the
long process of growth accumulation

is going on, we cannot justly expect
people to reforest. The nature of tree
growth demands the storage in that
growth of large amounts of capital in
order to bring it to sufficient size and
We will be able
to establish a permanent forest law

value to pay its cost.

when we have that law genuinely in
accordance with the inherent nature of
tree growth.

This inherent nature places it in a
classification for taxation purposes
different from other forms of property.
Such a classification is where it right-
fully belongs and therein it must have
rational treatment; as equitable and
just as the most precious rights of man,
for which enactments are made to en-
dure for ages. Well kept forests will
endure for ages and there is abundant
reason why we should now institute
a proper foundation.

Frederick Wheeler,
President Michigan Forestry Ass'n.
> oo
Group Buying Evils.

It is natural for wholesalers to con-
the
whose output

demn indiscriminate selling by

of

they distribute, especially when the

manufacturer most
smaller part goes direct to the buying
syndicate composed of retailers, their
logical customers. In the opinion of
Alvin E. Dodd, director general of the
Wholesale Dry Institute, the
ultimate effect of such a policy, car-
ried on for any period of time, will be

Goods

to disrupt the manufacturer’s distribu-
tion completely, since it first destroys
confidence in distributors
and ends by destroying confidence of
his. distributors
The practical reasons for this are mani-
fest. There is unmistakable merit also
in Mr. Dodd's other points, that di-

public his

in his own policies.

rect sales often have to bear the costs
of wholesaling, passed on by the buyer,
and may involve dangerous surrender
of all price control. But reasoning,
however sound, from any set of facts
is s afe only when the premises in-
clude all the essential facts. In this
case Mr. Dodd pays so much attention
to effects that he seems to omit con-
sideration of causes, though the latter
Direct group
buying and direct chain buying, like
dealer and
union of manufacturers with chain out-

are the more important.

exclusive arrangements
lets, all tending to check independent
wholesaling, are products of changing
conditions growing out of increasing
interest all along the line in the ulti-
mate Mass selling follow-
ed on the heels of mass production,
and in the train of both came mass
buying, responsive to economic law.
The wholesaler may make a palpable

consumer.

hit in pointing out dangers in policies
arising out of efforts to keep in mid-
stream of the new current that is
sweeping through the commerce of the
world. In doing so he may gain tem-
porary benefit here and there. But he
is more likely to find permanent ad-
vantage through impartial study of all
the underlying facts and efforts ‘to ad-
just his business to prevailing ten-
dencies.
—_—_++-.—_____

Judging by the way they act, most
middle-aged people must feel younger
than they look.

|

a

 

 

 

 

Manufacturing Furriers Since 1903

MARKS FURS

Herman and Ben Marks
1211 GRISWOLD : DETROIT, MICHIGAN

 

All Indications Point to a Great

SPRING SCARE SEASON |

We offer all fashionable types of fur scarfs, in almost unlimited variety and will

 

 

 

ship to responsible merchants on two days approval for selection.

P

 

 

—————————

 

 

 

DEPROLIS LARGES! STOCK
CARRYING HOUSE OFFERS
For Immediate Delivery

THE NEWEST SPRING STYLES IN
COATS, SUITS, DRESSES, SKIRTS

Coats from $6.75 to *39.75
Dresses from 53.75 to *10.75

PICK THEM OF THE RACK
WRITE, WIRE OR CALL CAD. 1490-1491

SMALL-FERRER COMPANY, Inc.

1217 Griswold Street, Detroit

 

 

 

 

 

FISHER WALL PAPER CO.

Michigan’s Largest Wholesale Wall Paper House

 

514-520 RANDOLPH ST. DETROIT
MICHIGAN BRANCH HOUSES
Brownson Fisher Wall Paper Co.------- J Bint
Fisher Watson Wall Paper Co.---------- __Saginaw
Fisher Hamilton Wall Paper Co.------- ____Lansmge
Fisher Drummond Wall Paper Co.---- Grand Rapids

 

 

 

 

34

RETAILERS CAN SUCCEED.

 

Must Meet New Conditions With New
Methods.

It is a characteristic of rapidly
changing conditions in any line that the
most significant and far-reaching of
these changes are usually the ones that
are least sensational, possibly because
they do not spring up over-night but
are the composite result of many caus-
es. some of which bear no apparent
relation to the effects which they pro-

For example, the widespread popu-
arity of the automobile might seem
to bear little reference to the sale of
shoes, while the gap which separates
radio and kitchen utensils would ap-
be a wide one. But the de-
which has been so
automobile

pear to
mand for “style”
profitably stimulated by

directly re-

1 been
flected in the sale of women’s footwear

manufacturers has
_-and, conversely, in the lack of de-
mand for men’s shoes where the style
element is lacking and the consamp-
tion of sole leather has decreased in
direct ratio to the use of gasoline—
while the effect of the radio in center-
ing public interest once more upon the

 

me has unquestionably been of great
sistance not only in the sale of
kitchen wares of all types but in con-
articles of

  

nection with many other
home use as well.
: to determine

is necessary to retail success at

Therefore, in order
what
the present time, at least some of the
changes which have marked the past
few years must be studied at close
range in order to appreciate the effect
which they have had upon retail busi-
ness, the greatest single industry in

industry of which the
sales volume in the United States alone
reaches a total of from $40,000,000,000
to $45,000,000,000 a year.

Only a few
»f staple merchandise insured patron-
To-day, a
ic that is far better edu-

  

the world—an

years ago a limited stock

¢ 1 ac
age for stores of all types.

 

far better equipped to travel
from place to place in search of its
needs and far better able to pay for
what it wants naturally confers the
avor ts patronage upon those re-
tail nts which evidence a
knowledge of these needs and an
earnest desire to fill them.
Possibly the most important of all
the changes which have marked the

last few vears of retailing and the on
which has the greatest bearing upon
the immediate future is that it is the
public, rather than the manufacturer,

ow dictating what will be

f

y, neither manufacturers nor
stores were much concerned with the
buying habits of the consuming public,
because these were largely due to local
The manufacturer made
what he wanted to make. The store
stocked it. The pnablic bought it. But,
in 1929, there are no “local conditions.”
The entire length and breadth of the
United States is tied together in a
manner which demand to
spread with the speed of a radio wave
from one coast to the other, from the
Lakes to the Gulf, building up an in-
sistent call for merchandise, which

conditions.

enables

MICHIGAN

must be supplied. To-day, the con-
sumer, rather than the manufacturer,
is in the driver’s seat—and heaven help
the store which fails to recognize this
fact!

Because of the speed with which we
are surrounded, because of the facili-
ties which are now at our disposal,
time is too short and life is being
lived too fast to permit of continual
pilgrimages from store to store in
search of what we desire. We want
what we want when we want it, and
the store that gives it to us is the one
which will get the bulk of our patron-
age.

“What we want, in the majority of
instances, is something at least a trifle
different from what we have had—
which is, in itself, a reflection of the
age of speed in which we five. Heir-
looms are things of the past, fit only
for museums, and the great bulk of the
merchandise that is bought to-day, be
it furs or furniture, laces or lamps or
bought mainly for style.
mean that quality
should be played down or its value as

lingerie, is
This’ does not
a sales point underestimated. But it
does mean that the wearing qualities
of any item are by no means as im-
portant as they formerly were because,
long before the dress or coat or chair
are worn out they have, from the view-
point of the purchaser, outlived their
usefulness because they have been
superseded by something else which
keeps pace with the constant march of
that parade of progress referred to as
fashion.

3arring the food and drug markets,
it is probably no exaggeration to say
that at least nine out of ten purchases
to-day are discarded long be-
fore they out—a
tendency which, of course, makes for
greatly increased retail sales but at the
same time makes it essential for the
merchant to keep his finger on the

made

have been worn

pulse of public demand in order that
he may not find himself overstocked
with goods as out of date as_ high
shoes for women or battery-operated
radio sets.

Coupled with this demand for style
is an ability on the part of the public
to pay for what it wants, for never
before in history have the consumers
of the United States been in a better
position to buy what they would like
to have. According to government
figures, we had $27,000,000,000 more to
spend in 1926 than in 1921, an increase
of some 45 per cent. in five years,
while our average income rose from
$1,637 in 1921 to $2,210 in 1926—and
is still headed upward.

 

Some industries—notably automo-
biles and radio—have ridden the crest
of this wave of increased earnings and
a better standard of living in such a
way as to capitalize their advantages
to the utmost. Others—like women’s
wear and jewelry—have secured their
almost automatically. But
there are still those—among them the
furniture, rug and men’s shoe trades—
that are lagging far behind through a
lamentable failure to recognize the
sales value of style, with the result
that what should have been their share
of the increased expenditures of the

 

benefits

TRADESMAN

 

 

Always asked for by discriminat-
ing buyers who want the finest!

Be sure you have it in stock.

LIPTONS TEA

GOLD MEDAL QUALITY

 

 

 

 

 
 

‘SDNUd WNAWNAVH YAIHLO 4°. SALVIdO

 

 

~ON SNIV.LNOD

ONQAOA AC AIO ACA AAVS

 
 
 

 

 

SaIOD PVF SHD|NOD ACH.

  
 

 

 

NOW

and no other.

Genuine

 

 

 

 

 

Women's and Children’s Knitwear

The Newest Creations in

SPECIALISTS IN

Knitted Sports W ear

AT NEW YORK. PRICES
NEW GOODS ARRIVING DAILY

BRAUN KNITWEAR Co. Distributors & Importers

169 West Jefferson, Detroit

Exhibiting at the Third Better Merchandising
Conference and Exposition, March 13, 14 and 15

 

cones ebet atm me YR IS aS

 

 

as in the past 50 years,
when a customer asks for
“HONEY and TAR”
every dealer in Michigan
knows he wants

FOLEY’S Honey and
Tar Compound,

Satisfy your customer by

selling him the Original and

FOLEY’S Honey and
Tar Compound.

50 years of satisfied cus-

tomers attest its worth.

Effective alike for Children

and Grown Persons.

 

30c-60c-$1.20 sizes.

Prepared only by

FOLEY & CO.
945-947 George St.
Chicago, Ill.

 

 

 

 

 

March 6, 1929

public has been distributed through
other channels.

Certainly in this day of luxury buy-
ing, when cigarette lighters that cost
as much as a carload of matches are
commonplaces and the ten-cent pen-
holder has been almost entirely re-
placed by the ten-dollar fountain pen,
so that we may save the precious set-
ond or two that it takes to dip the pen
in the inkwell, price cannot be said to
occupy a very prominent place in con-
nection with efficient merchandising.
Yet eight out of ten retail advertise-
ments still put the price mark in the
blackest of black-face type and cheer
lustily about the few pennies which
it is possible to save by dealing with
that particular store.

To-day, the appeals which register
most strongly with the buying public
are (1) style, (2) quality and (3) price
—and the store which changes this
order of presentation is the store which
will groan most loudly about its lack
of profits at the end of the year.

It is, however, a strange commen-
tary on conditions as they are when
we note that, during an era of un-
precedented
passing through an era of installment
selling on a scale greater than has
The ab-

sence of accurate statistics which char-

spending, we are also

ever been known before.

acterizes the entire retail industry pre-
vents any definite conclusions as to
the extent of this stimulant to selling
at the present time, but it is estimated
at anywhere from $6,000,000,000 to $8.-
000,000,000 a year, a considerable por-
tion of the forty to forty-five billions
of dollars that pass across the retail
counter every twelve months.

Like the chain store which, in the
United States, dates back many years,
and which probably flourished in the
time of the Egyptians, installment sell-
ing is far from being a new element
It is said to
have had its origin in the early nine-

in retail merchandising.

ties in connection with book and piano
sales, but there can be no doubt that,
as is the case with so many other
changes in retailing, it secured its
greatest impetus from the automobile
and has long since passed any price
bounds or line restrictions.

In a number of stores throughout
the United States to-day it is possible
to buy anything from a paper of pins
to a complete outfit of furniture on the
installment plan, the partial payment
plan having become an accepted part of
our National retail structure. Provid-
ed the present prosperous condition of
the country as a whole continues—and
there is no immediate indication of any
weakness in that respect—the tremend-
ous volume of installment selling does
not constitute a menace to business.
But if any marked slump should make
its appearance, the list of retail failures
due solely to over-extended credit
would read like a casualty list of a new
world war.

In considering the essentials for re-
tail success during the present year,
the establishment of and adherence to
a sound credit and collection policy
should stand well up on the list.

Another extremely important point
is that of closer co-operation between
the merchant and the manufacturer—

 

MICHIGAN TRADESMAN 35

co-operation which may be defined as
‘intelligent teamwork in an effort to
solve common problems.” The day
has passed when the manufacturer can
dictate to the merchant, insisting that
he buy so much of this, that or the
other or else suffer penalties of divers
kinds. The day has also passed when
the merchant can lord it over the man-
ufacturer, placing twelfth-of-a-dozen
orders here, there and everywhere over
the mercantile map.

But, through the operation of a
proper type of stock control, the store
is now in a position adequately and
accurately to forecast its needs in prac-
tically all lines, thus avoiding the lost
sales and lost prestige which invariably
accompany the statement, “We're just
out of that,” and also permitting the
manufacturer to lay his plans suffi-
ciently far in advance to secure the
economies resulting from intelligent
buying and continuous operation. :

The tendency toward so-called hand-
to-mouth buying—a natural reaction
to the “load-’em-down-with-our-goods”’
policy which manufacturers had been
following for many years—is now giv-
ing place to the happy medium of in-
ventory control, assuring manufactur-
ers of a free outlet for their products
and, at the same time, acting as a
safeguard against the clogging of
shelves with merchandise which will
lose its value long before it loses its
price.

Coupled with this is the very healthy
movement toward price and line con-
centration already apparent in many
quarters and which, it is to be hoped,
will continue to spread to others. The
more the merchant regards himself
in the light of the purchasing agent for
his community—the more he realizes
that profit, rather than volume, is his
sole reason for existence—the more
essential it becomes for him to place
his stock under the microscope and
dissect it, finding out just what lines
and price-ranges are really selling and
which ones are sticking close to the
shelves. An analysis of the territory
served, backed by a careful study of
sales figures for the past six months,
will usually bring to light some sur-
prising conclusions in this respect—
conclusions which will make it possible
for the store to lessen its stock invest-
ment, to cut down the number of lines
handled and, at the same time, ma-
terially to increase its annual profit
percentage.

This, however, cannot be capitalized
to the fullest possible extent without
paying adequate attention to two of
the most important factors of retail
merchandising, factors which are often
pitifully neglected—those of advertis-
ing and salesmanship inside the store.

So far as the outlook for 1929 is con-
cerned, the retail horizon is cloudless,
for not even chain-store competition,
which threatened to develop to the
proportions of a severe storm, can be
regarded as a bar to the progress of
the independent merchant who maps
out his plan of campaign well in ad-
vance and who pays sufficient atten-
tion to the shifts in consumer demand
which are so inevitably reflected in his
own business.

(Continued on page 39)

uides (he
uccessful Hos(ess

Every guest feels the irresistible power of “double
flavor” Light House Coffee—savory, enlivening,
refreshment. Because of its dainty invigorating
twang—“double flavor” gladdens the party.

-LIGH T |
HOUSE
COFFEE.
Double Flavor

NATIONAL GROCER CO.

 

 

MILLER PEANUT PRODUCTS CO.

Michigan’s Greatest Exclusive Peanut Products
Manufacurers and distributors to the Jobbing Trade

OUR LEADING BRAND — PLAYERS PEANUTS
1996 GRATIOT AVENUE DETROIT, MICHIGAN

 

MUELLERS

 

 

 

the 102

COOKED —
SPAGHET!!
Meet gow gp as

 

i If there are better j

goods than
MUELLER’S

they can’t be
found—so you'd

better stick to

 

MUELLER'’S

Cc. F. MUELLER COMPANY j
146-180 Baldwin Ave., Jersey City, N. J.

tam 107

- oo
sPAGHET?

 

 

w
an

SCHOOL SAVINGS.

 

Effect of System From an Educator’s
Viewpoint.*

 

. he arran a nt
in the arrangement 0

 

erience

ation

 

 

that France had
1

 
 

demonstrated her wonderful ability to
pay the enormous imposed upon

settlement of the Franco-
and had given to the
yelous demonstration of
thrift to national life, I
trip through Europe,
time in going to and

 

 

took a

 

spending s

fro through France, and I was deeply

 

by the habits which had
been inculcated in the people for the
fulfillment of the enormous obligation
placed upon the nation by a victorious
I tried to look at the root of
success, and while

enemy.
the demonstrated
on every hand I saw the elimination of
waste and the exhibition of thrift in
small things, I learned that the French
people had begun this work with the
children and that the teaching of thrift
in the schools had been made an im-
portant factor. And there I learned
first about the usefulness of the school
savings bank in the educational sys-
tem. I absorbed an idea that seemed
to me worth carrying home to a na-
tion of people engaged in the most

: *Paper read before Bankers convention,
held in Grand Rap’ds last week, by Hon.
Charles W. Garfield.

MICHIGAN TRADESMAN

wasteful
earth.
One ih

face of the

habits on the

 

my comp

a country highway, we saw a girl of

 

Charles W.

francs. The money earned in this way
she placed in the school savings bank
for future needs. It was an interesting
object lesson in thrift as fostered in the
scheme of education.

With all the tuition given our Na-
tion by the immortal Franklin, and be-
cause of the wealth contained in our
virgin soil, our wonderful forests and
our waters teeming with valuable food
products, we have attained to the un-
enviable reputation of being the most
wasteful nation in the world. I came
home with a bee in my bonnet and be-
gan to the educational
methods of our country and learn if
any special work had been attempted
anywhere in the promotion of thrift
through our educational processes.

I found that Mr. J. H. Thiry of
Long Island City had a couple of years

investigate

    

 

earlier instituted a plan of school sav-
ings. Being a member of the school
board and having clearly defined ideals
concerning practical education, he had
-d in his little city the school
; bank plan practically based on
the French method of tuition. Through
my correspondence with him I became
more enthusiastic than ever and an
optimist in hopes for things.

I did not comprehend the job be-
fore me. I began with our own bank
jirectors, using all the blandishments
of oratory I could bring to bear upon
them and the immediate result was that
y didn’t feel that it was the province

a bank to enter the field of educa-

that a bank was a hardheaded
ss institution, instituted for the

=

 

 

 

 

   
   

 

Garfield.

business, that dividends might be made
upon investment in its capital stock,
and through serving the community,
become an influential business institu-
tion. They argued with me that there
were larger things for a bank to do
of greater than saving
pennies and having a great lot of petty
accounts to take care of that would be
a bill of expense rather than a source
of income.

At that time our Board of Education
was a political body. The members
were elected by wards, and the posi-
tions being somewhat attractive, the
whole plan of carrying on the educa-
tion of our city was mingled closely
with party politics. Trying to con-
vince a large board of this character
that penny savings and the teaching
of thrift was an important field for

importance

March 6, 1929

progress in education, was not a suc-
cessful venture on my part. Fortunate-
ly, our Cashier and the Superintendent
of Schools were warmly sympathetic
and we worked along for two years
with indifferent
thought came to mind that possibly
we could induce both the bank and
the School Board to try an experiment
four schools. Reluctantly, the
opportunity was given and we made a

success, when the

with

wise selection of four primary schools
Prin-
cipals and teachers who caught the
spirit of our thought and were willing
to be factors in the experiment. En-
thusiasm and wise publicity made a

which had women of vision as

great success of this venture. So com-
plete was the success that at the end
of a three months’ trial the Board of
Education voted to place the plan in
all the schools of the city.

My bank directorate began to be im-
pressed with the value that might de-
velop if this movement should be as
successful over the entire city as it
had been in the first experiment. In
our steps of progress we met all sorts
of objections; but the demonstrations
of the wisdom of teaching children
habits of thrift and in
therewith giving
methods and particularly the details
of doing business with a bank, made a

connection

tuition in business

deep impression. We answered suc
cessfully the objection on the part of
many people that we were developing
our children into little misers by put-
ting so great emphasis upon the hoard-
ing of money, by connecting with this
saving an objective in the use of the
In all our publicity I put the
emphasis upon saving for a purpose,

money.
and when that purpose could be sub-
served, the money gathered could be
spent with just as much gratification
as a matter of education as the acquire-
ment of the bank savings.

When I survey the wonderful suc-
cess of the school savings bank as a
factor in the banking business of our
country and the prominence that is
now given to it in our state and na-
tional banking organizations, I feel
that the seed sown by Mr. Thiry has
had a fruition which would delight his
heart if he were living to observe it.

I am inclined to illustrate in our ex-
perience the importance of attaching
an altruistic purpose to the tuition
given in matters of thrift. We have
garnered a rich harvest of incidents
that, if they were to be used. could be
of great import in the promotion of
school banking. One of our children
through earnings with her little hands
acquired a considerable bank account,
and we found that she had in mind
her heart’s desire—the acquirement of
a violin. She had a taste for music.
her people were poor and could not
give her facilities for a musical edu-
cation; but the thought of doing some-
thing for herself was suggested through
the school savings bank. She is now a
successful teacher of music and has
a great reputation as a violinist. The
initiative and impetus were given by
the school savings bank.

A little family in our city found in
the maintenance of the family obliga-
tions that the wage earner of the fam-
ily could no more than meet the or-

 

ssn nate

 

 

 

SI

March 6, 1929

MICHIGAN TRADESMAN

 

37

 

 

 

 

 

 

Sharing
the
Responsibility

Every reliable manufacturer
who ships his products into
your store, willingly assumes
a definite share of the re-
sponsibility for moving them
into the homes of your cus-

tomers.

The Procter & Gamble Com-
pany spends millions of ad-
vertising dollars to tell your
customers why its goods
represent greater value; why
they will serve household

needs _ better.

Many more millions are spent
in supplying display material
which tells your customers
that you have these better

products.

Procter & Gamble display
material is especially designed
to serve customers convenient-
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is pre-tested . .. . it makes
P. & G. products move rapid-
ly with a minimum of sales
effort.

Display material for any of
the products listed herewith
may be had from your Procter
& Gamble salesman. It will
pay you to use it frequently.

 

 

 

Ivory Soap
Camay
Lava Soap
Oxydol
Chipso
Ivory Flakes
Guest Ivory

P and G
The White
Naphtha
Soap

Star
Washing

Powder

Crisco

 

 

Procter

&
Gamble

Cincinnati

Ohio

 

66

The
better
it’s
known,
the
easier
it
sells

)

 

 

 

38

MICHIGAN TRADESMAN

March 6, 1929

 

dinary expenses of family maintenance.
As a safeguard the head of the family
had carried for some years life insur-
ance. A stringency in the times result-
ed in the loss of his job temporarily.
His life insurance premium became
due and he had no means of meeting it.
It was a matter of very earnest discus-
sion on the part of the father and
mother and a source of deep anxiety.
The children heard these discussions,
and for several years they had been
gathering through the school savings
bank, with little thought on the part
of their parents, sums of money of
which they were quite proud. Two
of them, a boy and a girl, drew out
their savings and it was an amount
sufficient to meet the premium on the
life insurance policy, and startled their
parents by putting it in their hands and
saying, “Here are our savings; take
this and pay the insurance money.”
This tided over a very trying period,
and upon the restoration of better
times and renewed employment the
family entered upon a period of pros-
perity. The children gradually became
wage earners and the family, to-day in
good circumstances, often refers to
this incident as the most trying and
the most important in their family
life.

Some years after we had instituted
the school savings bank system in our
city, a gentleman acquaintance of mine
came into the bank with a young lady,
and inasmuch as he had never been a
patron of the bank, as he carried his
account in another institution and I
had never seen him in our corridor, I
stepped forward and greeted him and
said, “I’m glad to see vou. Have you
ever been in our bank before?” And
and then ex-
plained that he was induced to come by
his daughter who had a duty that she
thought he ought to perform for her.
In chatting with them I found that the
daughter had started with the school
savings bank as a little child and had
saved money for the purpose of meet-
ing the expense of a college education.
This saving had come on quite largely
through litle gifts and earning meth-
ods that she had instituted, and when
the decision was made to go to college,
she had with some enthusiasm con-
fided in her father the fact that she
had a savings account and she wanted
to pay her first year’s expenses in col-
She had
brought her father in to sign the
proper check to draw out the savings
which had accumulated for this pur-
pose. To his astonishment the amount
was something over $500. He said to
his daughter, “I am just as proud of
you as I can be, but I can’t allow you
to use this money that you have saved
by littles through sacrifices to pay for
your college expenses; I am able to do
that and am grateful for the oppor-

he said, “No, I haven't,”

lege from her own savings.

tunity to do it. Keep your savings for
incidental uses and I will exhibit to
you my pride in what you have done
by taking care of your college expenses
with delight.” The thrifty daughter,
however, insisted upon carrying out
her original purpose, and I could see
that it was one of the most interesting
things that ever came into the life of
that family.

I was visiting some years ago in
California and was invited by the Uni-
versity Club of Los Angeles to a din-
ner and something was made of the
event in the papers and just before we
went in to dinner a man came up to
me and said, “I am not a member of
the University Club and cannot take
part in this function, but learning
through the paper that you were here,
I took occasion to come and just greet
you and say in a word that I was a
lad in Grand Rapids when you started
the school savings bank and was one
of the first to save my pennies and de-
velop a bank account. The lesson I
learned in connection with that process
was the most important thing in con-
nection with my career. It has been
a successful one and all you need to
do to corroborate my statement is to
make any enquiry about me in any of
the banks of Los Angeles. I wanted
you to know this and have taken this
occasion to introduce myself to you
and to tell you this brief story because
I think you ought in the promotion of
that wonderful enterprise, to have this
as an object lesson in the continuance
of your good work.”

—

Unnumbered letters have been re-
ceived from time to time corroborative
of these bits of testimony which I
have given you. It is with pride and
satisfaction that I review the educa-
tional influence of the school savings
bank system in our city, and it is a
source of gratification to me that the
present Board of Education considers
the school savings bank as an import-
ant incidental feature in the progres-
sive educational methods that have
been instituted for the broad develop-
ment of our children of to-day to be
the citizens of to-morrow.

“TI think I have demonstrated in the
growth of the school savings bank in
our country its value as a concomitant
of our best educational processes, but
I feel that we have not used it for all
it is worth in giving tuition in banking
methods that might very profitably be
carried on as an intrinsic part of the
processes involved in the success of
the school savings bank as a whole-
some educational process in our
schools.

It seems to me that while we have
been largely successful in the primary
schools, we have not carried into our
high schools the same enthusiasm that
we have engendered in the primary
departments. By making the school
savings bank a factor in the school
curricula and actually carrying on in
connection with it banking processes
attached to the teaching of commercial
methods, we can greatly add to the
values we are already expressing in the
field of education and make the plan
attractive to the pupils in the upper
grades.

IT congratulate you and the great na-
tional banking organization of our
country upon the success that has been
attained so rapidly in the development
of the school savings idea, and I trust
the relationship between the banks and
the schools may be a closer one and
the co-operation engendered may make
an impression in our country which
has been accomplished in our. sister
republic, there initiated by the great

 

KNOW YOUR
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In your locality he has been
selected because of his proven re-
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satisfactory installations.

A. HARVEY’S SONS’

MANUFACTURING COMPANY

210 First St.
DETROIT

Founded 1885

38 W. Lawrence St.
PONTIAC

 

 

 

 

 

 

A Chain Is Only As Strong
As Its Weakest Link

And a family is only as safe as the amount
of its estate. Life insurance is the quick-

est, surest and safest way to build up an

estate.

hampered by taxes, mortgages or bad
The New Era Life Association
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married people.
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March 6, 1929

MICHIGAN TRADESMAN

39

 

necessity resulting from an unholy
war, and that we may through our
educational system exert a potent in-
fluence upon the habits of our people,
so that as we recede from the virgin
values in our domain and are com-
pelled to get away from our wasteful
methods, our successors may have the
training in thrift which will make the
readjustment less trying and more
successful.

—__—_»>+>—___
RETAILERS CAN SUCCEED.
(Continued from page 35)

It is only the man who insists upon
retaining principles that were success-
ful ten or even five years ago—who
follows blindly maxims that have be-
come outworn and antiquated within
the short space of half a decade—who
persists in the belief that he, rather
than his customers, is the master of
his business—it is only a man of this
type who cannot attain success during

this year or any of those immediately '

ahead. William Nelson Taft.

——_>---2_—_
Making the Most of Your Man Power

Frequently the retailer has the prob-
lem facing him of what to do with an
unusually valuable employe who has
learned the business so thoroughly that
he can possibly operate it as well as
the owner. Salary increases alone may
not satisfy such a man, and giving the
salesman fancy titles, such as vice-
president or general manager means
little if the store is a small one.

When conditions reach that point
there are really but three things that
can be done. Naturally you wish to
keep the man, and dismissing him
when he asks for another increase is
impractical. There is sometimes an
opportunity to make the one man or-
ganization into a firm or partnership,
provided there is enough business to
warrant such an arrangement. In other
cases the best policy, if it can be
financed, is to establish a second store,
either in the same town or some near-
by one, sell the clerk an interest to be
paid for in course of time, and install
him in charge of the branch as vice-
president in charge.

It seems unwise to let really good
men go, on account of not beirg able
to pay them enough to hold them
when the opportunity exists. Of course
there are some men who could not be
paid enough to keep them merely on
a salary, or a percentage of sales basis,
as they are energetic and ambitious to
succeed, and wish to get into business
for themselves, at least to the extent
of being a partner. If a merchant, by
developing first class men and placing
them in charge of branch stores, can
build up a string of five or six stores,
in all of which he has a fifty-one per
cent. interest, or control, he will there-
by multiply his volume and profit op-
portunities and meet his chain store
competitors on their own ground.

—_—» ++
Building a Sales Staff.

“It takes 30 days to break in the
average newly acquired salesman in the
shoe business,” declared J. W. Banks,
manager of one of the three retail
stores of Feltman & Curme in Denver,
Colo., in discussing the type of an
organization best for the small shoe
shop, and personal turnover.

“It makes little difference how good
a shoe salesman the new man is, he
requires time to become familiar with
the stock and its placement, the store
policies and the store clientele.

“Not only that but the new man
cannot sell 75 per cent. of the number
of shoes that the old salesman sold and
he will slow down the other salesmen
considerably by having to ask them
questions concerning the stock, and
advice regarding certain items of
policy that may come up.

“Tt is to our advantage, then, to keep
a man in our organization as long as
possible and to do this we must over-
look some idiosyncrasies and minor
errors. I keep a man just as long as
I possibly can without injuring the
sales force morale, the customers’ feel-
ings and the store’s reputation.

“A good salesman builds up a fol-
lowing which makes him all the more
valuable to the store, and while it has
been said that it costs at least $125 to
break in a new salesman—even the
lowest paid salesman in an organiza-
tion—I venture to say that replacing
men in such an organization as ours,
costs several times that amount.

“The result is that I pick my men
with caution. We sometimes hold
sales and must employ extra help. I
watch the extras, and, if I need a regu-
lar salesman, I pick from them a man
who has the qualifications.”

—_-__—_ eo
Far-Reaching Influences.

More than personal friendship lies
behind Henry ford’s gift of five mil-
lion dollars for a Thomas Alva Edison
museum and technical school to com-
memorate the inventor’s “unparalleled
Mr. ford is not
without mechanical ingenuity himself,

life of achievement.”

but what has distinguished him is his
ability to put at the disposal of the
masses of the people the most useful
fruits of applied science and engineer-
ing skill. It is the practical business
man that has paid tribute to Mr. Edi-
son as a notable incarnation of ideas
which inspire the constructive im-
agination of manufacturers alert for
opportunity to enhance the standard
of living. All the more impressive is
the testimonial because of the fact that
ford’s work is not directly concerned
with Edison’s major creative enter-
prises. The car builder, like most suc-
cessful men, sees the value of the gen-
eral principle even when its particular
application is not of primary conse-
quence to himself except as one indi-
vidual among many. The incident is
suggestive. We live in an age of
specialization, and are inclined to find
advantage rather than handicap in the
single-track mind that concentrates in
spite of temptation to divergent inter-
ests. Mr. Edison’s own versatility as
inventor and observer of human affairs
marks him as a conspicuous example
of great scientific ability nourished by
broad sympathies. In Mr. ford’s recog-
nition of his friend’s contributions to
human welfare we get a clue to the
far-reaching influences that feed dy-
namic power in industry.
es

The simplest way of solving the
taxation problem is to levy a tax on
proposals for new taxes.

 

 

A COMPLETE stock of Bigelow-Hartford

Rugs and Carpets in all popular colors and
designs. Bigelow-Hartford Spring lines are
carefully styled to meet all requirements—on
display at our store. ©

Smith-Barrymore-Masland combined lines
of floor coverings, well known for their beauty
of style finish and wearing qualities.

We specialize in Armstrong linoleums and
Quaker felt base products. A large stock car-
ried in our warehouses in Toledo, Cleveland
and Detroit assuring prompt shipment of or-
ders for these goods.

Carpet and linoleum stock sheets issued
twice monthly. We'll be glad to add your
name to our mailing list on request.

Our large, splendidly equipped cut order
department assures prompt service and guar-
antees quick’ shipment on any order taken.

You are cordially invited to make our store
your headquarters whenever you are in Detroit
—and especially when you visit the Third Bet-
ter Merchandising Conference and Exposition
at the Masonic Temple, March 13, 14, 15.
You will find our exhibit instructive and in-

teresting.

BURNHAM
TOEPEL &
OMPANY

IMPORTERS AND WHOLESALERS

Floor Coverings, Draperies, Carpets, Rugs, Linoleum,

Lace Curtains.

Jefferson Ave. East, at Beaubien Detroit

 

 

40

OLD DETROIT

 

Graphically Reconstructed By Resident
in the ’50’s.

In a city of rapid and amazing
changes like Detroit, both the older
residents and the new comers may
find pleasure and profit in letters and
narratives which in some measure re-
construct the past, set back the old
residences on ground now occupied by
skyscrapers, department stores and
office buildings and revive the memory
of ghostly figures and notable®people
who once walked the streets, conduct-
ed its business enterprises and direct-
ed its government.

O there are voices of the past,
Links of a broken chain,

Wings that bear me back to times
Which cannot come again,

Yet God forbid that I should lose
The echoes that remain!

Mrs. Elizabeth Ganson Taggart of
Grand Rapids, who was a little girl in
Detroit during the 1850's, known to
her companions as “Lillie” Ganson,
has written a letter in reply to en-
quiries of C. M. Burton with regard
to some of Detroit’s residents of that
period. Her letter, in part, recon-
structs for the reader the Woodward
avenue of that period which was most-
ly occupied by frame cottages—above
the Campus Martius, and was almost
entirely a residence street above State
and Gratiot.

The street was wide, as now, in those
days but very different in appearance.
The people were near neighbors be-
cause most of the lots, 60 feet wide,
were occupied by two houses, as if the
inhabitants, long accustomed to living
closely packed inside a stockade of
log pickets, were still afraid to spread
out and to occupy and possess large
areas and homesteads. The houses set
back as a rule about 20 feet from the
line of plank sidewalks and inside and
outside these walks were green lawns.
A row of shade trees stood outside the
sidewalks on each side of the street
and the yards were set with syringas,
flowering almond, lilacs, Japanese
quince and other blooming shrubs.
When business crowded into this area
and the shade trees were felled and
the lawns were dug out to make
foundations for stores right up to the
sidewalk line the old settlers sighed.
They could not fold their tents like the
Arab and silently steal away, but they
moved many of the houses far up
Woodward avenue and set them here
and there on the then new streets laid
out in the Park Lots section of De-
troit.

Mrs. Taggart’s father, C. N. Ganson,
was teller in the Michigan Insurance
3ank, of which John Owen was presi-
dent and in which he was associated
with H. K. Sanger and William A.
Howard, who was afterward post-
master of Detroit and a member of
Congress. Following are extracts
from Mrs. Taggart’s letter:

“Father came to Detroit in 1846 or
1847. In September, 1848, mother
brought my sister and myself—a baby
of three months, from Buffalo by boat

a journey of four days. We lived
for a time with mother’s half-brother,
Reuben Town, on the West side of
Woodward avenue. Later we moved
to a house on the West side of Wood-

MICHIGAN TRADESMAN

ward avenue between Grand River and
John R street, West side. (For a
short time Clifford street was known
as John R street.) This was a frame
house owned by Mr. Woodbridge. We
lived there a number of years. I have
heard my mother say that she has seen
wagons stuck and sunk in the mud to
their hubs on the avenue.
paved with cobblestones when I re-
member it.

“On the corner of Grand River
avenue was a bakery where I used to
get fine cream cakes. At the South-
west corner of Grand River and Wood-
ward lived Mr. Edward Shepard, a
hardware dealer. Our next door
neighbors were delightful, Mrs. F. B.
Phelps on one side and the Barththo-
lomews on the other. One of Albert
3artholomew’s daughters married a
Mr. Ducharme. They were of the
hardware firm of Ducharme & Bartho-
lomew. When the Bartholomews left
the Taylors moved in. There was a
son, Dewey (Dewitt) Taylor. Still
later a Dr. William Cahoon, dentist,
moved into the house.

“Mr. Dewitt C. Holbrook lived at
the corner of John R, on the East side
of Woodward. (Mr. Holbrook for-
merly lived on the West side of Wood-
ward below Grand River but was
burned out there in October, 1852.)
As I recall the street all the houses
were frame buildings. When I was
about 8 or 9 years old we moved to
the corner of Madison and John R,
where the Home Telephone, now an

It was

insurance building, now stands. The
last time I walked through Madison I
noticed that the little parks in front
of the houses had been taken into the
yards. Many a time I have rolled my
hoop around the East Grand Circus
Park. It was all fenced in then.

“Uncle Reuben Town afterward
lived in our block on Madison. Next
to him was the home of Ashley Pond,
who married Miss Hattie Pearl, whose
father had a popular private school
West of Woodward. His cousin, Miss
Pollay, preceptress of the high school,
lived with him and his mother. Later
she married my cousin, Col. Charles
H. Town, who went into the civil war
as a captain in the First Michigan
Cavalry. Later ke became a major
and when Col. Brodhead was killed he
was made colonel in his place.

“Reuben Town must have been an
old resident. He had a_ successful
wholesale dry goods business, the firm
being Town, Smith (E. B.) and Shel-
den (Allen). I think Senator Chand-
ler had an interest in the firm.

“We always attended Dr. George
Duffield’s church—the First Presby-
terian, situated at Gratiot and Farmer
street, N. W. (Site of the J. L. Hud-
son Co. store). Dr. Duffield’s wife
was a Bethune. Their oldest son was
a lawyer named Bethune and another
son, Samuel P., was a druggist on the
avenue. A daughter of the Duffields
married Dr. Morse Stewart.

“Mr. Alanson Sheley was our Sun-
day school superintendent. He lived
on the East side of Woodward avenue
where the entrance to Hudson’s store
is now located. His oldest daughter
married Jacob S. Farrand, a druggist.
(Founder of the firm of Farrand,

 

 

 

 

 

 

 

}
}
}
,
}
}
}
}
}
}
}
}
}
}
}
,
}
}
}
}
}
}
}
}
}
}
}

March 6, 1929

PLANNED
Selling

Distribution today is undergoing many
changes from many different causes. The
dry goods trade ranks first among all dis-
tributive industries except food—-a meas-
ure of its problems may be gathered from
this fact.

Old hit and miss methods are obsolete, the
man who plans only for today and thinks
not of tomorrow is on very unsafe ground.
The dry goods business is no different in
fudamental principles than any other busi-
ness. New wants are here, shifting the old
channel of buying. A new higher educa-
tion of the masses has changed the type of
appeal. New living conditions have revised
habits.

He who does not realize these changing
conditions and who is not making efforts
to get in tune may not be in business very
long.

We believe in close cooperation with our
retail distributors, particularly with mer-
chants in the medium and smaller towns
who have not the necessary facilities to
develop modern sales helps which stimu-
late their business and aid them to com-
pete more aggressively for their share.
We would appreciate an opportunity to
discuss with you some of the many plan-
ned selling events which we have prepared
to help make your business better for the
balance of 1929. Many of these have al-
ready been tested and proved by hundreds
of live merchapts in this territory.

We hope to see you at the third annual
Better Merchandising Conference and
Exposition at the Masonic Temple, De-
troit, March 13, 14, 15. Booths—83 to 88.

EDSON, MOORE & COMPANY

DETROIT

For over fifty years wholesalers of
DRY GOODS NOTIONS FURNISHINGS FLOOR COVERINGS

 

 

i

 

March 6, 1929

Williams & Clark). A second daugh-
ter married Lorenzo E. Clark. (Vice-
President of the First National Bank.)

“T recall the Checkered Store of
James Stevens on the West side of
Woodward avenue just above the City
Hall. (Site of Sanders Candy Store.
The Checkered Store was the first de-
partment store in Detroit). The
Campus Martius then an open
market place. I often went there with
my mother and I remember her buy-
ing vegetables Nancy Martin
who often handed me an apple or a
pear. Harper Hospital was establish-
ed by the gift of Walter Harper and
Nancy Martin, I believe.

“My older sister and I attended the
private school of the Misses Georgia
F. and Isabella H. Snow between
Woodward avenue and Griswold street
on State street. Later we went to the
Capitol school where Delia Howard,
now Mrs. T. J. O’Brien, of Grand
Rapids, and I were seat mates and de-
voted friends ever after. On leaving
the Capitol school Delia and I went
to the Cass school. When we moved
to Grand Rapids we were delighted
to have the Howards still with us.

“T must not forget Dr. J. H. Farns-
worth, our fine dentist, nor our be-
loved Dr. E. M. Clark. I can see Dr.
Clark’s two-wheeled gig stopping at
our door on a bright morning when
he would ask to borrow me for a trip
to a country patient. He would al-
ways stop at a bakery and get two
large round ginger cookies, scalloped
around the edges and, on reaching his
destination, he would send out a glass

was

from

MICHIGAN
of milk to go with them. He lived on
Fort street West.

“T remember Mr. Fyfe’s shoe store,
as we always got our footwear there.
A Mr. T. K. Adams, a relative of
Maude Adams, had a similar store on
Woodward. The Adams lived on Fort
street and attended the First Congre-
gational church, at Fort and Wayne
There were also the R. W.
King family. Fanny married Lawyer
C. A. Kent. She was the first of my
friends to marry and it gave me quite
a thrill. The red letter day of my life
was in the late 1860s, when a friend
took me to hear the operatic soprano,
Parepa Rosa—mzy introduction to fine
music.

streets.

“T remember Mr. and Mrs. Simon
Mandelbaum, who lived on the South
side of Fort street. Mrs. Mandelbaum’s
brother, Mr. Senter, of Eagle River,
married a friend of ours. My older
sister was maid of honor and I a guest.
The wedding was at Mrs. Mandel-
baum’s and I remember it was the first
time I had ever seen a mirror set in
the wall and reaching from floor to
ceiling. While dancing—I discovered
it just in time.” George B. Catlin.
eee

He Meant Well.

A woman entered a fruit store and
said to the man: “Two of those apples
you sold me yesterday were rotten. I
intended to bring them along to show
you, but I forgot.”

“Oh, that’s all right, lady,” said the
man, reaching for a bag, “your word
is as good as the apples.”

 

TRADESMAN

Two Salesmen Who Succeeded.
Many salesmen constantly complain
about conditions

being all wrong—

wrong with their company. wrong
with their product, wrong with their
territory. What is actually wrong in
him-

The president of a company do-

most instances is the salesman
self.
ing a nationwide business, after com-
menting on a recent article on selling,
gives these interesting facts:

A young man in a prominent South-
ern city wrote applying for the priv-
ilege of selling our product. From the
start he obtained an order every day
and kept this up for several years. We
asked a traveling representative to go
and spend three or four days instruct-
ing this new man believing that, con-
sidering the ability shown, he would
produce even better results after in-
structions from our. representative.
When his report came in it was to the
effect that the young man was a bank
clerk and did all of his selling in the
noon hour, a time when the average so-
called salesman tells you you can't
do buisness. He is still doing well.

We once received an application for
our agency from a man in another
Southern city, considered one of the
slowest in the South, over half the
population being black. As his three
letters of recommendation, written on
the stationery of a lawver, a doctor and
a minister, were splendid, we gave him
the agency. During the summer
months in that Southern city, with
more than half the population black,
he sold more machines than many of
our old representatives in prosperous
Northern cities of equal or somewhat
larger size. In September he wrote
thanking us for perritting him to sell
our machines and stated he was sorry
he couldn’t continue as he had made
money enough to go back and finish
his education at Tuskagee. This was

41

the first intimation we had that he was
a colored man. We later found that
those who recommended him were all
colored.

Here was a case of a negro selling
white people in a Southern city dur-
ing the hot summer weather, doing a
better business than white men in
white cities in the North. We haven't
since been able to get a white man in
that city to do equally well.

It is my opinion that in both cases
it was just a case of the man putting
in every minute of the hours he could
work covering the territory closely,
working from door to door, getting
away from the beaten path covered by
those who had preceded him and find-
ing prospects in unexpected places,
which the others had concluded were
not worth working.

Maybe this recital
courage into some salesmen disposed
to feel that things are going badly
Success or failure is de-

will put fresh

with them.
termined mainly by the use we make
of what lies under our hat—not forget-
ting to use our legs energetically
whenever necessary.
+.

Black and White in Men’s Wear.

To make up for what has been de-
scribed as a “lack of outstanding nov-
elties,” efforts are being put forth to
launch a black and vogue in
This is particularly noted
in men’s shirts and also in pajamas.
attached

styles, have white or gray grounds on

white
men’s wear.
The shirts, mainly collar
which are printed all-over designs in
To provide
color relief, ties in very bright shades
are being featured to go with the shirts.
Solid broadcloth ma-
terials still retain volume leadership.

fairly heavy black effects.

white shirts in

 

HOME OFFICE—DETROIT

Cherry 4800

 

MICHIGAN
LIABILITY

Washington Boulevard at State Street

 

 

RESOURCES - DIVIDENDS
MORE THAN CQ ASS Fig TO POLICYHOLDERS
$4,000,000.00 pune = $2,700,000.00

 

President

DEPENDABLE

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WORKMEN’S COMPENSATION
PUBLIC LIABILITY AND OTHER CASUALTY LINES
DIVIDEND PAYING

BRANCH OFFICES

Grand Rapids, Lansing, Saginaw, Port Huron, Flint,

Kalamazoo, Pontiac, Jackson, Marquette, Battle Creek,
lonia, Benton Harbor, Charlotte, Mt. Clemens, Owosso.

MUTUAL
OMPANY

MUTUAL HOSPITAL
2730 East Jefferson Ave.
Telephone Edgewood 4240

 

 

 

42

MICHIGAN TRADESMAN

March 6, 1929

 

FIFTY YEARS AGO.

Precious Memories Which Hover
Around Ghost of Eagle.*

I do not take orders from many men,
but there are some men who can have
anything they want at my hands. Prof.
Strong belonged to this small class.
When Charley Garfield drafted me to
write a few reminiscences of Grand
Rapids for this occasion, | bowed my
head in silence. It is a pleasure to
take orders from such a man, who
never betrayed a friend, who never
failed to keep a promise, who never
refused to perform any duty for the
public good.

My first glimpse of Grand Rapids

I became an humble citizen of the
Valley City.

I left a typesetting job in Big Rap-
ids which paid me $15 per week to
take a reportorial job at $6 per week
in Grand Rapids. I had then in mind
the establishment of a trade journal
which found expression six years later
in the Michigan Tradesman and real-
ized that I must have some knowledge
of editing a paper, in addition to the
trade I had acquired by an apprentice-
My first job was
on the Daily Times owned then by
Tarbox, Henderson & Gage—all now
dead. It was subsequently purchased
by Nathan Church—also now dead. At.
White was then city editor of the

ship at Big Rapids.

 

 

 

 

 

Albert Baxter.

was in April, 1870—nearly fifty-nine
years ago. It was from a bedreom
window on the Pearl street side of
Sweet’s Hotel, which looked down on
Grab Corners and the Daniel Ball
steamboat, tied up about where the
county jail is now located. Our des-
tination was Lamont, where I resided
long enough to get well acquainted
with the then thriving villages on
Grand River and the country round-
about. Lamont was then the most im-
portant trading point on the river be-
tween the Rapids and the Haven, with
the exception of Spring Lake, Coopers-
ville gave little promise of becoming
the thriving village she has since de-
veloped.

I became a permanent resident of
Grand Rapids, Jan. 1, 1877, fifty-two
years ago. The city had then about
25,000 people, so I have seen the com-
munity grow at least seven fold since

*Paper prepared by E. A. Stowe to be
read by Hon. Charles W. Garfield at an-
nual meeting of Old Residents Associa -
tion.

Democrat, drawing the enormous sal-
ary of $8 per week. So far as my
knowledge goes At. White is the only
person still living, besides myself, who
was actively engaged in newspaper
work in Grand Rapids fifty years ago.
I subsequently worked on the Daily
Democrat, Daily Leader and Daily
Eagle. I succeeded Alpha Child as
news editor of the Eagle. My as-
sociates on the Eagle were Albert
Baxter as managing editor and editor-
ial writer and Ernest B. Fisher as city
editor. Mr. Baxter had two funda-
mental theories which he cherished
above all others—never to print an un-
truth and never to permit the use of
a word in the columns of the Eagle
which would cause a child to ask a
question. As a result of his scrupu-
lous care in the latter respect, the
Eagle was a welcome guest in many
families where no other daily paper
was permitted to enter. As soon as
the Eagle went on the press at 3:30

p. m., the editorial room received the
following distinguished callers in the
order named:

Prof. Franklin Everett

Thos. B. Church

Julius Houseman

Noyes L. Avery

Thomas D. Gilbert

Ransom E. Luce

Aaron B. Turner

Those who did not smoke their own
cigars helped themselves to smoking
tobacco from Mr. Baxter’s box and
within ten minutes the smoke was so
thick one could scarcely see across the
room. The sole subject of conversa-
tion, day after day, year in and year
out, was incidents of the early days
in Grand Rapids. Most of these men
had come to Grand Rapids in the ’30s
or ’40s and had been active participants
in the events they described so graph-
ically. Mr. Gilbert had lived in Grand
Haven for many years—had_ been
sheriff of Ottawa county for several

ing incidents in his career. As I
now recall the situation, Aaron B.
Turner considered his greatest achieve-
ment, next to founding the Eagle and
assisting in founding the Republican
party, the assistance he rendered
Emma Abbott in aiding her to se-
cure her musical education. Miss
Abbott began her musical career by
singing in the choir of Plymouth
church. Henry Ward Beecher was so
struck by the promise of her wonder-
ful voice that he obtained repeated
contributions for her education from
the wealthy friends of his church. Miss
Abbott came to Grand Rapids quite
often in the early days of her educa-
tional career en route to Newaygo
county to visit her father, who was
then in rather poor circumstances. In
some way she had formed the ac-
quaintance of Mr. Turner, who be-
came familiar with her limited financial
resources and her great ambition to be
a dramatic concert singer. He adopted

 

Ernest B. Fisher.

years—and knew nearly every man,
woman and Indian on lower Grand
River. Realizing that these men were
all past 70 years of age and that the
situations and accomplishments they
discussed with so much freedom from
restraint would sometime be valuable
historical matter, I made copious notes
of the incidents described by these
men, which have served me to good
purpose for nearly half a century. I
have always been sorry I could not
have taken the talks down in short-
hand, so they might have been repro-
duced word for word.

Each of these men had taken an
important part in the development of
the Grand River country and from
time to time each one related interest-

 

a novel plan to help her. He accom-
panied her to the principal saloons on
Monroe and Canal streets, where he
passed the hat among the occupants
with the understanding that no one
deposit less than $1. He located Miss
Abbott on a chair and started her
singing. He stationed himself by the
door and as men undertook to enter,
attracted by the wonderful harmony
pouring out of the saloon, Mr. Turner
assessed them each $1, which they
usually paid without protest. Mr.
Turner told me that he frequently re-
ceived $200 in one afternoon in this
manner to assist Miss Abbott in se-
curing her musical education. Mr.
and Mrs. Turner always entertained
(Continued on page 46)

 

 

 

 

 

 

March 6, 1929 MICHIGAN TRADESMAN 43

 

 

 

ee OT OTTO GU UNO T-- T E NUT Ue- CGT Ue ee Oe Oe ee eee ee

KRRAGHEUSIAN PRODUCTS ARE WORLD-RENOUNED

 

 

 

1
\
}

 

The Popularity of Carpets for
floor coverings is increasing!

Hampton Court has encouraged the trend back to carpets.
With Hampton Court seamless carpeting, dealers are assured
of the usual high quality that characterizes all Karagheusian
products. Hampton Court carpets are adaptable to every
kind of floor covering requirement and are equal in wear to

 

much more expensive fabrics.

 

 

 

 

H AMPTON Court
Seamless Carpeting is
made in widths 27 in.,
36 in., 5b in., 9 ft., 12
ft. Our Detroit dis-
tributor carries a full
line of widths and

colors.

Interior decorators have always been partial to plain
colored fabrics. But they never realized till they saw Hamp-
ton Court that such evenness and depth of tone could be achiev-
ed in a fabric which costs very much less than the cheapest
Chenille and yet gives sturdy. durable service. Hampton
Court stands high on the list of the fastidious decorators’
recommendations.

 

ects cfs cite afte sft, ntn shee, sie.lr..thre,..tttn..-ttte...ttis...ttte...nihe.tin..atte..siie..lte....0itee..2itn....2lli.-Lhen..elir--tata_a-.alann

-- + thanks to Hampton Court

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

{

e {

The Gulistan de Luxe has | |

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ene : a. 4

In New York the buyer of a leading chain of furniture stores ,

observes that “customers who balk at paying $70 for a cheap Wilton | ‘

walk over to my Gulistan pile and pay $150 without hesitation.” | {

To the average individual the Gulistan de luxe is indistinguish-

able from a costly oriental. Yet, thanks to Karagheusian production,

this remarkable weave is available at no more than the cost of a {

Wilton. Br sure to see ‘

Buyers everywhere are concentrating on their sales efforts on this wonderful {

the Gulistan de Luxe rug—and why shouldn’t they’ This new hoe wes ye

: : : are in Detroit. It {

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See our special Rug making exhibit at the Third Better Merchandising Conference and Exposition. q

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fa

 

 

 

 

44

What a Business President May Mean
To America.

At last a business man has been
elected Chief Executive of “the largest
business organization in the world.”

What is this likely to mean to the
United States during the years lying
immediately ahead?

No man can accomplish miracles, but
Herbert Hoover can be counted upon
to do more for the strengthening, the
solidifying, the upbuilding, the expan-
sion and the prosperity of American
business than any other President was
qualified to accomplish. The Nation
is confronted with several major eco-
nomic problems which Herbert Hoover
is fitted to guide towards successful
solution.

For example:

Nine years ago Congress passed
legislation providing for the consolida-
tion of all our many railroads into ap-
proximately a score of large, well-
rounded systems. Due mainly to the
obstructive tactics of the Interstate
Commerce Commission, little progress
has been made. President Hoover can
be depended upon to use his influence
to have this wholly unsatisfactory
situation taken up in a businesslike way
and handled without further uncon-

scionable delay. Unquestionably his
attitude will favor that taken by Con-
gress in the Transportation Act of

1920. What a satisfactory solution of
this whole problem would mean in the
way of stimulating cheerfulness and
confidence, it would be difficult to
overestimate.

Consolidation and co-operation are
the main goals of industry and busi-
ness to-day.
made possible the formation of a few
export associations, enabling certain
American industries to cope with for-
eign combinations of buyers and to

Legislation has already

obtain better prices than would have
been possible under cut-throat compe-
tition.

But industrial co-operation at home
has been held more or less in check
by the anti-trust laws now on the
statute books. These laws have also
been operated to prevent numbers of
planned consolidations. No man has
done more in this country than Her-
bert Hoover in his position as Secre-
tary of Commerce to bring about the
abolition of waste and loss through
uncalled-for competition and to effect
colossal economies through standard-
ization of products. It can be safely
assumed, therefore, that, as President,
he will favor a continuance of this
policy. And it may be that he will
recommend the modifying of anti-trust
laws so as to permit certain types of
co-operation and consolidation now
under the ban of these laws passed
when national and international eco-
nomic conditions were very different
from what they are to-day.

In the important realm of public
utilities President Hoover’s influence is
likely to be felt beneficially. He has
had far too mature business experi-
ence to be enamoured of Government
ownership and operation. Some of the
one-sided tactics of the Federal Trade
Commission in its current probe into
public utility activities are little likely
to receive his endorsement. He

MICHIGAN TRADESMAN

logically can be expected to support
the present trend in public utilities
towards the ideal set up by Congress
for our transportation systems. De-
velopments of gigantic magnitude are
likely to be witnessed in the utility
field, a field most intimately involved
in our national prosperity.

The next few years are destined to
bring far-reaching developments in
bank control and bank ownership. Not-
withstanding existing Federal and state
restriction on branch banking, ways
and means are being found by the able
and the ambitious and the influential
to extend their hold upon banks and
banking operations. “Group banking”
is most in favor at the moment; mean-
ing the acquisition of a controlling
stock interest, sometimes entire owner-
ship, of a group of banks in one state
or in several states by a central inter-
est, usually in the form of a holding
company. That the universal economic
trend towards bigness and towards
multiple ownership can be or will be
completely thwarted in the banking
world is unthinkable. With or without
additional legislation, the strong are
certain to overtower the weak in bank-
ing as in other spheres. Just as the
rapid spread of chain stores will bring
a decrease in commercial failures, so
the spread of strong ownership of
banks will cut down bank failures.
President Hoover’s attitude towards
banking, it may be deduced, is unlikely
to be very different from his attitude
towards industry, transportation, utili-
ties and general business.

In all matters involving internation-
al interests President Hoover ddubt-
less will act vigilantly and intelligent-
ly. For instance, it is entirely reason-
able to expect him to push aggressively
the construction of the long-discussed
Nicaraguan Canal. The need for a
second waterway linking the Atlantic
and the Pacific will daily become more
urgent from a commercial viewpoint,
and, of course, the project is invested
with considerations of our national
defense.

In short, a business Chief Executive
cannot fail to prove helpful to business
and, therefore, to American workers
alike in our factories and on our farms.

Some express apprehension lest
President Hoover stir up the opposi-
tion of radicals by appearing to favor
business overmuch. This fear is like-
ly to prove groundless in view of Mr.
Hoover’s long training in taking every
conceivable factor into calculation and
consideration before reaching a de-
cision.

May his occupancy of the White
House prove a blessing to us all what-
ever our station in life-—Forbes.

—_—_++.—___
Carbohydrates From Wood.

Chewing on a piece of wood would
appear pretty hopeless from the point
of view of nutrition, and yet, working
on a large scale, from 60 to 70 per
cent. of dry wood can be converted
into digestible carbohydrates. For

years work has been carried on to
obtain sugar or foods from wood with-
out development of an economical pro-
cess.. The German chemist Bergius
apparently has found a solution, and
a factory is now operating at Geneva.

March 6, 1929

 

FASHION FROCK CO.

159 Jefferson Avenue, East - Detroit
Specializing in $1.95 retail {sellers

Manufacturers of

WOMEN’S WASH DRESSESJAND APRONS

 

 

BUILDING A SUCCESSFUL
DRAPERY BUSINESS —

A successful drapery department requires complete stocks
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Your drapery and drapery accessory needs can be supplied
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Kapoc Fabrics, Fringe, Silk Damask, Drapery Hardware

23 Jefferson, West Detroit

 

 

 

 

Stylish, nobby, wash dresses
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$7.50 $15.50 $22.50
THE QUEENLY GARMENT CO.

23 Jefferson Ave. E. — Phone Cherry 6075 — Detroit

Manufacturers of Queenly Frocks
Phone or write for samples

 

 

 

 

IN NEW AND LARGER QUARTERS

Made possible by an ever increasing
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Wash Dresses $8.50 to $45.00 Dox.
Silk Dresses $3.75 - $6.75 - $9.75

EXCEPTIONAL VALUES

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33-35 E. Jefferson Ave. Detroit

 

 

 

READY FOR YOUR INSPECTION

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women's dresses, suits and coats.

You are cordially invited to pay us a visit.
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138 Jefferson Avenue, West

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

March 6, 1929

MICHIGAN TRADESMAN

 

Redundant and Superfluous Legislation

Like most of the old boys who have
been watching the wheels go round for
the greater part of a century I have
my own independent notions about
things in general. As a consequence
I occasionally become disgusted with
the redundant and superfluous legis-
lation that, like the old-time proprie-
tary medicines, is expected to cure all
earthly ills, but without the supple-
mentary label “to be well shaken be-
fore taking.”

You remember that, following the
celebrated “hawbuck and squawbuck”
sessions of the Legislature when the
new statutes were thrown on the dump
as fast as they came before the Su-
preme Court, it was suggested that the
Supreme Court be asked to read and
approve all bills before they would be
enacted into statutes. The Supreme
Court replied, sententiously, that it
was a judicial, not a legislative body.
In spite of that, however, the Supreme
Court seems, of necessity, to have be-
come a legislative body as a corrective,
if not a destructive agency. We have
several volumes of statutes which mean
nothing at all in their original text be-
cause each time one of them comes be-
fore the higher court it is modified or
nullified in some of its particulars by
a qualifying decision. Every few
months we get a bundle of sheets of
slips to paste on the margin of these
statutes referring the reader to volume
(2?) and section (?) of the Michigan
reports and this has gone on until in
the case of some of the laws there is
no longer any margin left for pasting
references to the changes. Looks as
if eventually we may be forced to the
iron-clad type of the laws of the
Medes and Persians which even the
king could not modify.

The News has always been opposed
to capital punishment—until the last
session of legislature. Then, influenc-
ed by a few aggravated cases some-
body among the powers lost his head,
or his balance, and we whanged away
ineffectually for the death penalty, re-
gardless of consequences or the rec-
ords of the past. I touched upon it
very lightly in my little book but I
have additional data that would fill
half such a book.

Few people of this locality know
that Jean Coutincineau and Nancy
Wiley were hanged on the public com-
mon where Woodward and Jefferson
avenues intersect on June 26, 1776, for
the theft of beaver and otter skins of
the value of four pounds sterling. Their
bodies were buried in coffins at the
foot of the gallows. Many years later,
when the bluff was graded down to an
easy slope to the river, these remains
were uncovered and it was found that
poor Nancy had turned over in her
coffin after she had been buried. At
that time a “domestic theft”—the steal-
ing of property by a servant to the
value of one shilling—was punishable
by death.

Just across the river, at Sandwich,
it was the law that “all murderers,
horse thieves and sheep thieves shall
be hanged in chains beside the public
highway, and left hanging until the
flesh shall rot from their bones.” Peo-
ple were hanged just the same and the

practice was continued until public
protest brought reform and the air
was no longer poisoned nor the sensi-
bilities shocked by such gruesome
punishments. When Blackstone finish-
ed his celebrated commentaries in 1769
there were 160 offenses for which the
punishment was death. Fifty years
earlier the number was 240. The re-
sult was a far more offensive decora-
tion of the wayside than the modern
bill boards. Punishments were abated
and crime immediately began to de-
crease. But what does the average
legislator, who goes forth to advocate
a particular statute for a particular in-
terest, know about the past—or care
indeed? Geo. B. Catlin.

~~ 2

Semi-Sports Style Shoe Introduces In-
novations.

An unusually attractive new semi-
sports shoe is just being shown. It is
an oxford of leather with triple eyelets
and is made up in two colors, dark
brown with a rich beige. Heels, toes
nad eyelet parts are of the brown,
while the remainder is of the beige.
The beige section is perforated in all
over design which lends a very “swag-
ger” appearance to the shoe. The heels,
too, are different from those seen re-
cently; they are high, with straight
lines, yet comfortable, and very flat-
tering to most women’s feet.

For day wear there are new steel
cut shoe buckles in square, oblong
and oval shapes. The designs are work-
ed out in conventional leaf patterns,
solid effects and modernistic motifs.
Those for evening wear are made on
a white gold or aluminum base with
crystals, rhinestone or colored stone
settings. These are made with the
thought of matching the shoe color,
or to lend a touch of brightness.

—_»+++>___

Silverware Sales Keep Up.

Although the coming of Lent, which
is always marked by a reduction in the
number of weddings, has slowed down
immediate business in siiverware here,
advance buying continues active. The
early coming of Easter is held re-
sponsible. Particular stress on wedding
gift pieces is laid in the orders placed.
Sterling ware is particularly favored
by buyers, and values are said never
to be greater. Gifts ranging from
sterling-handled cake and pie services
to sell at $3 to 300 piece chests of sil-
ver selling at $2,000 are included in
the merchandise retailers are taking.
High-priced tea and coffee services
also are selling well.

—_~+-+>___
Good Orders For Knitwear.

Volume business is developing nicely
in adults’ and children’s knitted gar-
ments, and manufacturers express con-
fidence that the season will be one of
the best in some time. The demand at
the moment is running strong on two
and three piece ensembles and slipover
sweaters to be worn with separate
skirts. Zephyr yarn types have led so
far, with increasing interest noted in
lighter weight rayon garments for later
delivery. Tangerine and Araby green
are two of the newest shades intro-
duced. Jersey sweaters have sold well

_in both children’s and infants’ wear.

 

 

DO YOU BUY DIRECT FROM THE
MANUFACTURER TO MEET
CHAIN STORE COMPETITION

We are selling agents and distributors for

DICKENSON & CO. STANDARD MILLS, INC.
10-12 Thomas St. 404 Broadway Ave.
New York, N. Y. New York, N. Y.

HELIER & LONG CO. GEO. B. DUREN & SONS
78 Worth St. 370 Broadway Ave.
New York, N. Y. New York, N. Y.
Walter A. & Fred H. ARDERY BEH VAN BERGEN & CO., INC.
419 Fourth Ave. 66 Leonard St.
New York, N. Y. New York, N. Y.
WM. OPENHEIM & SONS
Levy-Marks, Inc.
95 Madison Ave.
New York, N. Y.

Visit our Detroit salesroom—A complete stock of Silk, Rayon
and Cotton Fabrics.

DETROIT TEXTILE CO.

318 JEFFERSON, E. Phone Randolph 3423 DETROIT

 

 

 

 

 

 

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MASONIC TEMPLE - DETROIT, MARCH 13,14, 15

Gam G.VIVIANO INC

2383 WEST FORT ST. DETROIT MICH.

 

 

 

 

 

A special Showing of New Spring COATS and DRESSES,
March 13th, 14th, and 15th.

New York’s most prominent houses are represented.
Merchandise displayed on live models.

COATS DRESSES
$6.75—$29.75 $3.75—$10.75

DETROIT’S OLDEST STOCK HOUSE.

L. & H. SIMON

229 Gratiot Ave.,
Randolph 0267.

Reliable
Dependable.

Snappy
Service.

 

 

 

 

CAMILL NECKWEAR CO.

 

NECKWEAR We are pre-
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MUFFLERS cacousiiie
GARTERS demand for
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TRY “THE HOUSE OF SERVICE”
CAMILL — NECKWEAR — SELLS
148 W. JEFFERSON Phone Randolph 8044 DETROIT

 

 

 

 

MICHIGAN TRADESMAN

March 6, 1929

 

FIFTY YEARS AGO.

(Continued from page 42)
Miss Abbott at their home on Sheldon
avenue and she never came to Powers
Opera House after she became famous
as the head of the Emma Abbott Eng-
lish Opera Company that the Turner
family did not have a box reserved for
them by the famous prima donna they
had helped in her younger days.

Considering that Mr. Baxter had
scarcely no schooling in his younger
days, due to the poverty of his family
and the fact that he was the oldest of
thirteen children and had to do his
part to support the family, he became
a self learned man and studied words
and their’ origin with as much fidelity
as other men study sciences and pro-
fessions. He had no patience with
correspondents who threw in Latin
words and French phrases, which were
carefully translated into study Anglo
Saxon before the articles were per-
mitted to go to the composing room.
He had no use for coin names which
were not sanctioned by Webster. I
well remember how he reproved me
for using the word “orate’’ on one oc-
casion. He wrote most of his editorials
the night before, so he might scan the
proof of matter sent in from all de-
partments the day of publication and
prevent the appearance of any word
or phrase which did not come up to his
exacting requirements. If you wish
to know more about this remarkable
man—remarkable for his day and age
—read his autobiography on page 266
of Baxter’s History of Grand Rapids.

I have always felt that the people of
Grand Rapids never gave Albert Bax-
ter the recognition he deserved. His
last vears were devoted to writing and
compiling a history of Grand Rapids
which has never been equalled in scope
and accuracy by any other historian.
Without Baxter's history we would be
poor indeed. He was to receive a
modest sum for this painstaking labor
of love, but he was swindled out of
every penny due him by a dishonest
publisher. He was always loyal to the
city of his adoption, loyal to the mem-
ory of his first and only wife, loyal to
the party he served from the time it
was organized under the oaks at Jack-
son and loyal to every friend who
placed confidence in him. Such a life,
lived simply, without ostentation or
pretense, should, in my opinion, have
recognition of a permanent character
in some niche of our public library.

I am aware that some of my friends
will gasp in astonishment if I couple
the names of Strong and Baxter as the
two great pioneer educators of the city.
They had little in common. I do not
know that they even knew each other.
Each blazed his own pathway and
made his own record. The debt we
owe both men can never be paid. They
should both have had more recogni-
tion at the hands of the people who
profited by their unselfish devotion to
the cause of public education and pub-
lic instruction than the single oil paint-
ing of Mr. Strong which hangs in the
main hall of Central High school.

No reference to the editorial force
of the Eagle fifty years ago is com-
plete without taking into considera-
tion Ernest B. Fisher, who became

city editor in 1871 and remained in
that capacity until the paper was sold
to the man who quickly wrecked it.
With his large head, expressive eyes,
heavy red beard, flapping raincoat and
cane, Mr. Fisher was a notable figure
on the street and one of the best
known men in Grand Rapids for many
years. He had a remarkable memory
and seldom made notes of any con-
versation or interview he had for pub-
lication purposes. He wrote all his
copy out in long hand—there were no
typewriters or linotype machines to
expedite newspaper work in those days
—and he was exceptionally accurate in
all his statements. The most exciting
day Grand Rapids had in my time was
the breaking up of the great log jam
in July, 1883, which wrecked three
railway bridges. Mr. Fisher worked
on the details of the catastrophe from
early morning until noon, when he
came to the office and ground out a
two column article inside of two hours.
It was the most graphic account ever
published of that event. I have always
regarded this as the greatest news
achievement ever recorded to the credit
of a Grand Rapids newspaper man,
considering the handicap he labored
under.

I cannot resist the temptation to say
a word in this connection in regard to
Charley Belknap. He was one of the
first men I met when I came to Grand
Rapids. I never knew a man who
found more enjoyment in doing the
right thing in the right way than Capt
Belknap. Because he wanted to be-
lieve that every man had a streak of
goodness in him, he was frequently
imposed upon by unworthy individuals,
but such experiences never made him
sour or bitter. He was one of the
greatest optimists I ever knew. He
wanted to think well of everyone, but
did not look for perfection in any hu-
man being. I was pretty close to him
for more than fifty years. I frequently
accompanied him on trips to the coun-
try back in the old bicycle days. He
knew more of the romance about trees
and shrubs—information he said he had
acquired from the Indians—than any
man I ever knew. He had a wonder-
ful grasp of the Great Out Doors,
which made him the most valuable in-
structor for Boy Scouts the city has
ever known. His kindness of heart was
proverbial. I never heard him say a
cross word or utter an oath of any
kind, but I do not think any man could
slight his work, violate a law or be
unjust to a woman or unkind to a
child without being made to under-
stand how Capt. Belknap regarded
such actions if they were brought to
his attention. We will never see his
equal in many respects again. Con-
sidering the life he led and the amount
of outdoor exercise he took, I cannot
understand why he should not have
lived to be 100 vears old.

—_—_—_»-.—___-

\ “business conference” is a gather-
ing where the others nod heads wisely
while the one who runs things tells
what he is going to do.

2+.

It is no longer a hick town if you
don’t dread having to explain why
junior came home from college.

 

 

 

MICHIGAN BELL
TELEPHONE CO.

LONG DISTANCE—

Calls are easily made.

LONG DISTANCE—
Calls are heard as plainly
as local calls.

LONG DISTANCE—
Calls now take 33 per cent
less time to complete than
they did a year ago.

LONG DISTANCE—
Connections now are us-
ually completed while you
hold the line. It is NOT
necessary to “Shang up”
and wait.

LONG DISTANCE—
Makes the United States
just a few minutes wide.
Chicago, New York and
San Francisco are only
‘‘across the street.”’

LONG DISTANCE—

Rates are surprisingly low.

 

 

 

 

 

 

BRANDAU SHOE CO.

Factory Distributors of

QUALITY SHOES

FOR MEN, BOYS AND WOMEN
Visit our Office or Booth
248 W. Jefferson Ave. Masonic Temple, Booth 56

 

 

 

HOTELS

MADISON
annLENOX

MADISON AVENUE
eC Oma te

DETROIT

Hotels of Character and Distinction
Kept always up to Modern Standards

ener 5200 to Spee RIE 1
Ernest H. Piper, GenRM ar

en ee Name ae ge ee ee nad Se rete TNS enc

se

Pe
5 Pant:

 

 

 

"
&

 

 

 

March 6, 1929

MICHIGAN TRADESMAN

47

 

Mass Output and Style.

The Eureka Vacuum Cleaner Co.
reports net sales in 1928 of $10,099,713,
nearly 21 per cent. less than in 1927,
and net profit of $867,727, compared
with more than twice as much the year
before. Unfavorable though this state-
ment appears on its face, it is actually
uncommonly good when account is
taken of the fact that it was in 1928
that the company changed the model
of its machine and so was obliged to
hold up production for a considerable
period. The figures have a broad in-
terest, reflecting as they do in the most
practical manner one of the stiffest
problems with which mass production
is now confronted. It has been esti-
mated that ford’s change in the model
of his car cost him forty million dol-
lars: the Maytag Co. passed through
an experience similar to Eureka’s; and
General Motors is just emerging from
the difficulties surrounding the substi-
tution of six cylinders for four in its
Chevrolet car. In all these cases there
is evidence that good will had been
so firmly established that, in spite of
keen competition, protracted delay in
deliveries did not wear out the patience
of customers. This has been demon-
strated most impressively, perhaps, by
the remarkable comeback of ford, who
for one reason or another had the most
trying task and suffered the longest
interruption. But it is obvious that the
success of these concerns in getting
over the hurdle of adjusting enormous
output of a single article to shifting
tastes does not warrant the easy de-
duction that no one else in like case
need worry about his ability to make
the jump. It is a fair inference that
where effective measures have been
taken to ensure the loyalty of cus-
tomers the feat can be undertaken with
reasonable confidence that in the long
run temporary losses will be made
good and that customers will be favor-
ably impressed by evidence that no
pains are spared by the producer to
keep abreast of their desires. For this
reason, it should be needless to add,
manufacturers on a grand scale are
put on notice that any relaxation of
effort to keep their good will alive is
fraught with utmost danger. At the
same time, however, it would be fool-
ish to assume that engineers of pro-
duction can safely rest on their oars.
Style flexibility has put on their labors
a strain that can be sustained only
where resources are ample and condi-
tions favorable.

—_+-+
Rising Buying Power.

There is no more eloquent testimony
to our rising buying power than is to
be found in the record of automobile
production in 1928. It was easy to
surpass the output of 1927 when ford
was out and general conditions were
not particularly good. To pass the
peak of 1926 was no small achievement.
But what stands out as most signifi-
cant for the future is the fact that pro-
duction in the last six months of the
year was practically equal to that of
the first six months. The only parallel
to this was in 1925, when, under the
impulse of a determined sales drive,
more cars were turned out after July
1 than in the six preceding months.

This presaged the hitherto unprece-
dented volume of 1926. A dwindling
trend toward the end of even that won-
derful year admonished us of the slow-
ing down that came in 1927. By the
same token only favorable auguries are
to be found in the fact that while the
whole output in 1928 exceeded that of
1926 by little more than 1 per cent.,
the gain in the last half of 1928 over
the last half of 1926 was 11 per cent.
To cynical observers great prosperity
in the automobile industry is looked
upon as evidence merely that the car
builders are getting more than their
share of the consumer’s dollar. In the
larger view there is no better proof of
widespread well-being or any better
stimulus to industry in general. Mr.
Sloan, from the vantage point of head
of General Motors, foresees further

°

COMMON
STOCK

PRICE
AT THE
MARKET

 

 

 

HOWE S

Philadelphia

 

great expansion of the motor vehicle
industry in the not distant furture.
os
Tightening the Bolts on the Chain
Store.

We have been so busy marveling at
the chain store’s horizontal spread that
we have failed to appraise it vertically;
failed to see that it was having very
serious problems of its own, causing
gray hairs to sprout on executives’
heads. The independents know now
the Achilles heel of the giant—the per-
sonal touch and the customer-merchant
relationship.
instance, that chain meat stores have

This is the reason, for

not been attempted widely—consumers
very particularly rely on the butcher's
knowledge.

President Karker of the Jewel Tea
Co. recently very frankly in his house

 

 

 

 

An ATTRACTIVE COMMON STOCK

Listed on The Chicago Stock Exchange

SALLY
FROCKS

earnings. Today, the Company operates 20 stores
in the principal cities of the Middle West. Central-
ized control and supervision, standardized inven-
tories, tested merchandising methods and other
advantages are factors responsible for its continued

success.

Net earnings in 1926 amounted to $19,278, to
$131,404 in 1927 and to $264,356 in 1928. These
earnings are equivalent per share on this stock to
19c in 1926, $1.31 in 1927 and to $2.64 in 1928.
Net sales increased from $587,422 in 1926, to
1928. Sales for January,
showed an increase of 65% over January, 1928.
Send coupon below for further information.

$2,906,940 in

 

HE progress made by Sally Frocks, Inc., and

the established position built up by this pros-

perous business illustrate the rapid growth and sound

economic standing of conservatively-financed, cap-
ably-managed chain store systems.

With the exception of the original capital of

$39,000, the growth of Sally Frocks, Inc., has been

accomplished entirely through the reinvestment of

organ told of the new intensity of ef-
fort called for. “Years ago the effi-
ciency of a branch,” he says, “was
judged almost entirely on the basis of
collections. Things are different to-
day. Sales and collections are budget-
ed and watched; merchandising ideas
are developed and men carefully se-
Much of the hit or miss of the
replaced by knowledge

We now actually ob-
tain facts faster than we learn how to

lected.
old days is
based on facts.

use them.”

That’s a line worth repeating—‘“we
now actually obtain facts faster than
we learn how to use them.” However,
there are still in office some executives
who would consider this a demerit. It
is, however, only the modern way of
saying “we keep a little ahead of the
game.”

1929.

 

HOWE, SNOW & CO., INC.
105 S. LaSalle Street, Chicago

Kindly send me

Wame 2

Address

without
information and circular on this issue of stock.

obligation further

 

 

(INCORPORATED)

INVESTMENT SECURITIES

GRAND RAPIDS
Detroit Chicago
Los Angeles San Francisco

 

NOW & CO.

Minneapolis

Milwaukee

 

 

 

 

 

 

 

48

MICHIGAN TRADESMAN

March 6, 1929

 

The Traveling Man and His War Bag.

The cartoonist usually identifies his
mark, or
peculiarity of apparel, which is in-
stantly recognized by the general pub-
lic as applying to the person or calling
in question. If he depicts a figure
with a long face and a high hat, we
know that he is referring to a pro-
Should we see a cartoon
of a man with a white apron with tri-
angle flap, we do not need to be told
that he is depicting a Mason. Labor
has been wearing a square cap in pic-
tures for vears although I have never
A villain must al-

subject by some special

hibitionist.

seen one in use.
ways have a dark mustache, top hat
and diamond stud—while a minister
would not be recognized without a
frock coat and reverse collar, etc.
Now everyone who carries a grip is
not a traveling man, but every travel-
ing man carries a grip; and when you
see such a person in a railroad, bus or
hotel lobby, vou can just about gamble
that nine times out of ten he is a road
salesman. It is estimated that there
are 900,000 commercial travelers in the
United States alone, and anyone who
travels much will be inclined to agree
that these figures are nearly correct.
For about thirty years, and forty
weeks each vear, my grip has been a
constant companion. I have cussed it
sometimes, because of its bulk and
weight, and have stopped many times
1

On a

1ot day to mop the perspiration
or on a cold dav to get circulation
into cramped fingers. But when the
day is ended, and you drift into your
room for the night, what a welcome
friend and companion that bag is.

Many
porters or baggage men handling the

 

times, as I have watched the

assortment that comes to them daily.
I try to speculate about the owners of
those bags. What a revelation it would
be to look into some of them and see
what each individual believes are the
necessary things to carry.

Have vou ever been mystified to
watch a magician take a trunk full of
Well, he has

-- : i.
nothing on the average traveling nan

things from a plug hat?

when it comes to unpacking his grip.
Would you like to look into mine?
Perhaps each man thinks his is the
Watch the

the dressing room of the

:
complete.

1
best and mos

gang i

morning. No man’s

 

is like any other man’s. I
suppose every traveling man frequent-
ly has the same wonder that I have.
when the time comes to “check out”
as to whether all the things distributed
around the room will ever go back in-
to the bag from which they came. But
they always do

In packing my bag there is always
a mental list to check. 1. Toilet out-
fit, consisting of comb, brush, razor,

‘ :

brush, soap, talcum powder,

shaving
tooth brush, paste, scissors, strop, etc.
2. Shirts, collars, handkerchiefs, socks,
ties, pajamas. union suit. 3. Raincoat,

rubbers, slippers. 4. Catalogues,
samples, new goods, order book.

All must weigh not more than 25

pounds, vet one must be prepared for
any emergency of weather. Few “r

umbrella, and if the
weather is seasonable, all is fine. The

“regu-

lars carry an

great trick is to be comfortable in the

i

winter time when you are prepared for
cold weather and it turns Indian sum-
mer or in the summer time when it
unexpectedly turns cold.

One trick that is good to know, is
to wear two suits of underwear which
is fine protection from the cold, and
much easier to negotiate than an ex-
tra coat. [f it turns warm, all you
have to do is shinny off one suit dur-
ing the hot spell.

The modern one-day laundry is a
fine help to road men. It cuts down
the necessity of carrying so many
extra pieces of under apparel, and yet
you have fresh linen all the time.

It is remarkable that in all my trav-
eling I have been in a hotel with bed
bugs only twice. One experience was
almost a nightmare. When I was
shown my room I did not pay much
attention to it until after dinner and
my writing had been done. When I
went to “turn in,” it was late. The
town was crowded, and I had been
driving all day. Imagine my feelings
as I turned on the light and saw a
great army of bugs crawling on the
walls and ceiling. Fortunately, there
were none in the bed, but I pulled it
away from the wall, put all my clothes
in my bag, shoes and all, covered the
bag with a newspaper, put it on a
chair in the middle of the room, away
from the chandelier, put out the light,
and went to bed but not to sleep.

Most traveling men get a good deal
of kick on going into a hotel and hav-
ing a bell hop take the bag. The look
of surprise that often comes on the
traveling man’s face is cause for a

”

smile.

When I see the trunks and bags
that some people feel it necessary to
take on a two weeks’ vacation, I be-
gin to appreciate how ingenious the
traveling man is in his preparations
for a trip that may last only two weeks
but which may be extended to a month
before he gets back to his “home base.”

Seymour N. Sears.

———_~+-+_____
Refrigerator Research Under Way.
Research aimed at improving the

quality of devices used for household
refrigeration is under way by a com-
mittee of five representatives of retail-
ers. It is expected that the committee
will make a report within the next
three weeks, with stress placed on the
adoption of standards. Appointment of
the committee, which is functioning
under the auspices of the Merchandise
Managers’ Group of the National Re-
tail Dry Goods Association, followed
suggestions by several home furnish-
igs merchandise managers of represen-
tative stores throughout the country.

—_—_+<-<-

Dress Goods Start Season Well.

Advance showing of a number of
women’s wear Fall fabrics to that por-
tion of the garment trade which oper-
ates early has resulted in a good re-
The business placed is held
indicative of heavier orders when gen-
eral lines are opened than was the case
a year ago. Favoring this are the
clean seasonal stocks in the hands of
both cutters-up and the mills, and the
absence of any substantial carryover
from last Fall. Most prices on Fall
dress goods are expected to be prac-
tically unchanged.

sponse.

 

Now /

in larger quarters made necessary
by expanding business.

We specialize in Linens, Crashes, Towels, Bed

Spreads, Blankets, Sheets, Pillow Cases, Sheeting,

Tubings,

Rosemary Basco Cloths and Napkins.

DIRECT SELLING AGENTS WITH STOCK IN DETROIT AT
NEW YORK PRICES FOR A. SHERMANN, INC., NEW YORK,
IMPORTER AND AMERICAN REPRESENTATIVE OF HIGH
GRADE AND POPULAR LINENS.

White and colored “Aristex”” Moravian Satin Damask Cloths, Napkins,
Luncheon and Dinner Sets, “Czechoslovakia” and “Belgium” Linen
Crash Cloths and Sets, the unusually attractive ‘Aristex’”’ Chenille

Towels, Bath Mats and Face Cloths.

“Tannwald” Bohemian Ticking

in plain and stripes, recognized as the best ticking made.

McCONNELL-KERR CO.

Direct selling agents for the

NEW ENGLAND CURTAIN CO., FITCHBURG, MASS.
RUFFLED AND FLAT CURTAINS

350 Jefferson Ave., E.

Detroit

 

 

 

 

 

Welcome Visiting Merchants

TO THE THIRD

Better Merchandising Conference and
Exposition

at the Masonic Temple March 13, 14, 15

You are

cordially

invited to

see our exhibit at the exposition

and to pay us a visit at our store

WE ARE EXCLUSIVE MICHIGAN DISTRIBUTOR

OF THESE NATIONALLY

Buster Brown Hosiery
Five Brothers Work Shirts

FAMOUS LINES

Chalmers Underwear
Club Mate. Sweaters and Sport Coats

Beach Mate Bathing Suits

I.SHETZER COMPANY

142 Jeffersof Ave., E., Detroit

 

 

 

 

 

 

EE ————EEEEoEeeeEeEeEeEeEeE——eeeeeeee

 

A Power In The Hosiery Market

Hosiery is our business and receives our undivided

attention.

Men’s, women’s and children’s hosiery at prices that
allow you to meet all competition.

BRODER BROTHERS

LET US QUOTE YOU ON CASE LOTS

218 W. Jefferson Ave.

Detroit

 

 

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bale ike SOR a OR ee ee

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: a

 

 

 

 

  
 
 
 
  
 

 

 

 

 

Why Sacrifice
Profits ?

It is not necessary when you stock and
sell well-known merchandise on which
the priec has been established through

years of consistent advertising.

In showing the price plainly on the

package and in advertising

Baking
Powder

Same price for over 38 years

25 on D5

(more than a pound and a half for a quarter)

 

we have established the price—created

a demand and insured your profits.

You can guarantee every can to give per-
fect satisfaction and agree to refund the
full purchase price in which we will

protect you.

Millions of Pounds Used by Our

Government

 
 

 

 

      

Ever aaa
a
HEKMAN'S
Cookie-Cakes
and Crackers

ASTERPIECES
OF ae BAKERS ART

ak WwW
J Lf

— es ee By

Ss 3 :

. - Se > 3 SS
Rew > ny ip

ae aes of D rp Ie ok

_
rd re al fm ~

a
or every 0 aan

 

 

   
  
     
 

il

               

 

 

man Discuit Co,

Grand Rapid ;.Mich.

 

 

 

 

 

 

 

 

 

In Detroit- the

Detroit-Leland Hotel

Much larger rooms... . an inward spirit
of hospitality .... unsurpassed standards
of service .. .. a cuisine that transcends
perfection, have within a year of its estab-
lishment, gained for the new Detroit-
Leland Hotel an enviable national and
international reputation.

700 Large Rooms with bath—
85% are priced from $3.00 to $5.00

DETROIT-LELAND HOTEL

Bagley at Cass (a few steps from the Michigan Theatre)
WM. J. CHITTENDEN, Jr., Manager
Direction Continental-Leland Corporation

 

 

 

 

      
   
   
 
  
  
 
  
      
  

 

 

 

 

 

 

 

 

 

se tet et ee aC te a RS OO LO LO LO OL EO OO OL LES EL OLE EEL EEA ECE

 

 

 

New Product Received
with Enthusiasm

 

Repeat Sales on
Velveeta Exceed All Quotas

Velveeta is no experiment. Repeat sales to the consumer
have already established an acceptance for this new health
food surpassing every expectation.

For here is a product with a universal appeal. Delicious in
flavor—containing all of the healthful properties of rich
whole milk—slicing firmly when chilled—spreading like
butter—a cheese product which blends perfectly with all
other foods in cooking. A health food for everyone,
Velveeta is highly relished by all who try it.

Velveeta has unusual qualities. It is an attractive, new
item and has big sales possibilities. Now is the time to get
behind its sale. Ask your wagon distributor or jobber.

KRAFT-PHENIX CHEESE CORPORATION, General Offices, CHICAGO

Makers of “Philadelphia”? Cream Cheese