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Forty-sixth Year paul RAPIDS, WEDNESDAY, MARCH 20, 1929 Number 2374
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HE larger purpose of our economic thought
should be to establish more firmly stability and
security of business and employment and thereby
remove poverty still further from our borders. Our
people have in recent years developed a new-found
capacity for co-operation among themselves to
effect high purposes in public welfare. It is an ad-
vance toward the highest conception of self-govern-
ment. Self-government does not and should not
imply the use of political agencies alone. Progress
is born of co-operation in the community — not
from Governmental restraints. The Government
should assist and encourage these movements of
collective self-help by itself co-operating with them.
Business has by co-operation made great progress
in the advancement of service, in stability, in reg-
ularity of employment and in the correction of its
own abuses. Such progress, however, can continue
only so long as business manifests its respect for law.
HERBERT HOOVER
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—
   
 
 
 
 
 
The Mill Mutuals Agency
Lansing, Michigan
Representing the
Michigan Millers Mutual
Fire Insurance Company
(MICHIGAN’S LARGEST MUTUAL)
and its associated companies
COMBINED ASSETS OF GROUP
$45,267,808.24
COMBINED SURPLUS OF GROUP
$17,368,052.31
Fire Insurance—All Branches
Tornado Automobile Plate Glass
 
20 to
40%
 
 
 
 
SAVINGS MADE
Since Organization
 
 
 
 
 
 
ad
]
ee a oe oe we rate.
 
 
Hae
 
 
 
 
 
Forty-sixth Year
GRAND RAPIDS, WEDNESDAY, MARCH 20, 1929
Number 2374
 
MICHIGAN TRADESMAN
E. A. Stowe, Editor
PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.
UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.
 
DEVOTED TO the best interests of business men,
SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.
Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March
3, 1879.
 
 
 
JAMES M. GOLDING
Detroit Representative
409 Jefferson, E.
 
TEXTILES STAGE CONTEST.
Opening of the woolen pageant in
New York this week will bring a third
group. into the contest which has de-
veloped to win fashion favor for par-
Each of these promo-
tional efforts is directed by a trade in-
stitute. The Rayon Institute under-
took its style exhibitions to push the
ticular textiles.
synthetic fibers
More recently the Cot-
Institute launched — style
shows and a complete information ser-
vice on behalf of cotton goods. For
sale of the
months ago.
some
ton-Textile
wool goods the style drive is sponsored
by the Wool Institute. Silk is now the
only major textile for which special
promotion work is not under way and,
strangely enough, this industry was the
pioneer in such enterprise.
In the cotton and wool goods it is
true that style promotion has been
rather secondary to a determined effort
to adjust output to demand and to re-
duce constantly recurring
Some success has been achieved along
this line by both industries although
there is still great question whether
the control will prove to be more than
temporary. At any rate the equally
important work of widening markets
has been started and rayon, cotton and
wool are lined up one against the other
in a fine illustration of what the “new
competition” means.
What will come of this struggle?
Perhaps there will be a little more ap-
parel sold, although that is doubtful
since the trend is not that way. Then
again, perhaps one industry may suc-
ceed in besting competitors in the race.
But as likely as not fickle fashion might
turn to her silent suitor, silk.
surpluses.
 
DEBUNKING THE SNAKE.
Our debunking artists must have ex-
hausted human characters in their
search for subjects. With Washington,
Byron, Adams and the rest of them
carefully denuded of all evidences of
respectability, there remain but few of
the dead ones left to operate upon.
Naturally the idea of traducing a living
subject is not inviting. It would not
be safe. So the debunkers are turning
to the lower animals.
Professor Schmidt, of the Field Mu-
seum of Natural History of Chicago,
deliberately attacks the snake. He de-
clares that you cannot tell the age of a
rattler by the number of buttons at the
end of his tail, that the rattler never
strikes himself and commits suicide,
that rattlers will cross hair ropes such
as cowboys lay about their sleeping
bags out on the plains for protection
from this very invasion, and then he
avers that this species of serpent will
not always live in perfect accord with
prairie dogs, owls and other things,
despite all the evidence to the con-
trary that Westerners have to offer.
Furthermore, we are told that there
“ain’t no ‘sich animile’ as the hoop
snake, which is supposed to take its
tail in its mouth and roll unconcern-
edly along the highway.
This is bad enough, but Professor
Schmidt does not stop here. He de-
clares that whisky is not only no anti-
dote for snake bite but has probably
been ,responsible for a majority of the
deaths that have been attributed to
venomous serpents, because of the old
idea that one cannot drink too much
alcoholic spirits when trying to offset
a supposedly deadly nip. He explains
the “cures” accredited to whisky as
probably due to the fact that the vic-
tim has been bitten by a harmless spe-
cies of reptile which had been mistak-
enly assumed to be a rattler or some
other deadly snake.
It is time this debunking business
was stopped.
 
AIRPLANE VS. DIRIGIBLE.
Dr. Hugo Eckener. who commanded
the Graf Zeppelin during its trans-
atlantic voyage last summer, has ap-
parently lost the pessimism he felt and
expressed after the airship returned to
Germany from the United States.
I will be recalled that the ship en-
countered a severe storm on its return
trip and that Dr. Eckener, when he
reached Friedrichshafen, admitted that
he was extremely thankful that the
Zeppelin didn’t go to pieces in the gale.
His opinion was that no airship had
yet been built that could negotiate long
over-ocean flights with any great as-
He said that some day a
superairship two or three times the size
and possessing many times the strength
of the Graf Zeppelin would be built and
would prove reasonably safe on such
voyages. But he did not seem any too
hopeful that such a ship would be con-
structed in the very near future.
surance.
However, a recent Berlin dispatch
pictures the great German aeronautical
expert in a very differeent mood. He
is planning to fly the Graf Zeppelin
clear around the world next summer.
He believes that the airship will have
no trouble in making the voyage safely.
And he believes that within another
two or three years the world will see
super-dirigibles powerful enough to de-
fy almost any storm. Thus Dr. Eck-
ener has recovered his rudely shaken
confidence in dirigibles and once more
he feels they are superior to the air-
plane for long flights across the ocean.
On the other hand, the recent suc-
cessful refueling of airplanes in flight
promises to increase the cruising range
of the heavier-than-air machine almost
indefinitely. Many experts predict that
this development, together with the
steadily increasing size and depend-
ability of motors, will make planes
superior to dirigibles in fights of every
description.
 
QUARTER TO SHOW GAINS.
As the first quarter of the year en-
ters its closing weeks there is every
prospect that industrial profits in the
aggregate will compare very favorable
with those of the same period last year.
It would be strange if they did not,
considering that the rate of operations,
particularly in the heavy industries,
has been consistently high this year
while twelve months ago it was neces-
sary to pull up from the 1927 reaction.
On the other hand a comparison
with 1927 is not quite so satisfactory.
Despite the records scored in several
leading lines of industry and the prog-
ress elsewhere, car loadings this year.
while about 4 per cent. larger than for
a year ago, have run over 2% per cent
under those in 1927.
About the best phase of the general
situation just now is the improvement
which has taken place in the industries
which for so long were backward.
Thus, textiles, coal and the farm im-
plement business have all gained in
varying degrees, and copper is selling
so high that another setback is feared.
The sag in building, the strained
credit situation aggravated by a further
burst of speculation, high money rates,
over-production in some lines and the
special session of Congress which lies
ahead are all viewed as unfavorable
factors. But employment is well sus-
tained and on the usual season upgrade.
Doubts are raised over the longer out-
look, but for the time being they do
not take definite shape.
 
RAT EXTERMINATION.
It Can Be Handled Without Aid of
Professionals.
The average property owner knows
very little about the problem of getting
rid of rats and mice. He is well aware,
however, of the terrific damage that
his property suffers through their vic-
ious activities. Efficient property man-
agement, of course, forbids the tolera-
tion of rodents and, through this neces-
sity for drastic action, many costly mis-
takes are made.
Of the many evterminating methods
exploited, there is but one that will
stand the test of close scrutiny for ef-
That method
consists simply in the purchase of
enough good rodenticide adequately to
cover all the infested floor space in the
treated premises and bait it in accord-
ance with the simple instructions fur-
ficiency and economy.
nished by the manaufacturer.
There is a fallacious idea that al-
leged experts are required to properly
handle bait. Some exterminating con-
cerns do excellent work. Many do not.
All of them must charge a good deal
more than the job should cost. In
their charge they must figure the cost
of getting the job, the wasted time
handling it and a great deal of idle
time. The most costly mistake made
by many of them is due to their ten-
dency to stretch a one trip job over a
year’s time. This results in meager
baiting which kills off a few rodents
and educates the remainder.
Any properly baited property will be
entirely freed of the pests in one night
and, when this is done the premises
will remain free for from six months
to two years, according to condition
of adjacent premises.
The next great error in warring
against rodents is due to the ease with
which fakers sell their wares. It ab-
solutely is not safe to purchase rodenti-
cides from itinerant peddlers. There
are literally hundreds of such men so-
liciting business in this field. Their
responsibility is nil, their promises ut-
terly valueless and their product is any-
thing handy to pack in a can.
Contrary to the common belief of
numerous building managers, the labor
involved in properly baiting for rats
and mice is slight, requires no tech-
nical skill or knowledge and takes but
little time. Simply estimate the amount
of square feet of infested floor space,
and set out enough properly prepared
bait at one application to thoroughly
cover the entire premises. The bait
sets should be put out towards evening.
They should be small and scattered
thickly along walls and runways. To
facilitate easy removal the following
morning, they may be placed upon
pieces of carboard.
Varying products required different
preparation and quantity used per thou-
sand square feet of infested space.
D. P. Bowen.
OS
How to become an_ intellectual?
Well, you call one of them a great
thinker, and then he calls you a great
thinker, and there you are.
eee
Teamwork between Wishbone and
Backbone is what wins.
 
CONSTANTLY CHANGING.
 
New Days Bring New Problems For
Merchants.
Speaking before the annual meeting
of the Better Merchandising Confer-
ence at Detroit on March 13, Dr. H. H.
Maynard, Professors of Marketing at
Ohio State University, discussed the
topic, “What Research Reveals About
the Retailer.’ The speaker emphasiz-
ed the fact that there have been so
many changes in retail organization in
the last few years that a considerable
amount of research has been done in
this field. Students have studied the
problem offered by the changes that
are taking place almost daily and have
attempted to discover whether or not
the seemingly marked trend towards
chain store organization is to continue.
In other words, one big field of re-
search has been the study of the posi-
tion of the independent merchant and
an attempt to evaluate his competitive
position.
organizations have
carried on relative costs.
Careful accounting systems have been
devised and accurate cost records have
been established and studied for both
independent and chain store types of
organization.
Other investigations have been made
in an attempt to discover what com-
petitive advantages or disadvantages
are possessed by each of the different
types of retail organization. If it is
Many research
studies in
shown that chain store organizations
are buying more efficiently than are in-
dependents, and if they have other
competitive advantages, it is of interest
to discover what disadvantages offset
the advantages of the chain.
Other investigation have
considered such problems as store lay-
lines of
out, methods of efficient window dis-
play, training of retail salesmen, ac-
counting systems, advertising methods,
credit systems, and other problems of
the ordinary retail merchant. The
speaker then considered the different
types of retail organization which are
at present operating and discussed the
position of the independent merchant
and the methods which will allow him
to compete successfully with the dif-
ferent types of competition which he
faces.
The point was made that mail order
houses developed because of a demand
on the part of consumers for merchan-
dise which they could not secure at
Poor roads
and lack of rapid transportation made
country shopping points.
it impractical to buy in any great ex-
tent inthe shopping centers. Hence the
mail which
brought a breath of city atmosphere
and put the farmers and small town
order house catalogue,
dwellers in touch with what was be-
ing worn and used in the cities, made
a very high and definite appeal. Hence
the mail order houses grew very rap-
idly, but of good
automobiles, picture
with the coming
roads, moving
shows and rotogravure supplements to
the small towns there came a realiza-
tion that mail order house styles were
not exactly up-to-date. This fact com-
bined with the ease of shopping for
convenience merchandise in the larger
centers has caused a somewhat rapid
MICHIGAN TRADESMAN
decrease in mail order house sales. For
this reason the mail order house com-
panies have been compelled to go to
chain store merchandising on a very
large scale. Just how successful they
will be remains to be seen, but there
is no reason to doubt that they will
be successful because they have the
capital and can hire the merchandising
brains to be successful if their present
personnel is not adequate.
Careful studies which have been
made in different sections of the coun-
try of the effect of mail order house
chain stores seem to show that cities
which have been selected for these
stores are fortunate. Retailers in these
towns benefit as well as consumers.
The stores are bringing people from a
very wide area, and if they cannot find
the merchandise they want at the chain
stores, they are buying from the local
independents. The merchants who are
suffering most are those in towns of
500 or 1,000 people. It seems to be-
come increasingly clear that specialty
merchants in these towns such as drug-
gists, dealers in men’s furnishings, and
shoes will find it very difficult to con-
tinue successfully in the future. But
there is no reason to believe that the
independent dealer in the towns where
mail order chains are located cannot
profit by the fact of their competition
if he is alert and is a sufficiently good
merchant to take advantage of the op-
presented to him by the
power of these stores to attract peo-
portunity
ple to their communities.
The most
whether or not the independent dealer
of the future can meet chain competi-
important question is
tion.
answer to this because of the large
variation in ability of dealers. There
seems to be no doubt that many men
It is impossible to give a definite
now retailing on their own account
will be driven out by chain competi-
tion as hundreds have been in the past.
There is no greater doubt that there
will continue to be independent deal-
ers in the future. A considerable por-
tion of the buying public wishes ser-
vice. They want to have a larger
stock from which to select than is
typical of the average chain. They
want better advice and better service
than can be gained from the average
chain employe or even manager. The
merchant who will buy intelligently to
meet the needs of his community, who
will train his sales force to give re-
liable advice and service, and who will
make carefully, taking
them when they are necessary to keep
stock moving and not taking too great
mark-downs because of being too slow
in recognizing the necessity, will be
mark-downs
able to meet chain store competition.
Many merchants have already dis-
covered that they can learn a good
deal from chain store methods. The
emphasis upon attractive store layout,
cleanliness, and neatness, is one which
independents can well. study.
Some chains have been able.to secure
a higher standard of sales ability on the
part of their clerks than is character-
istic of sales people in the independent
stores. This is not an inherent chain
advantage. There is no reason why the
independent merchant who is working
with his clerks daily and who is able
many
to show them that their future de-
pends upon their success in their work,
cannot train his employes better than
can the average chain store manager.
A great many stores need to learn
lessons of window decoration from
chains. They need to know that it
pays to have a well-lighted store and
that general attractiveness in layout
brings trade to the store. The mer-
chant who will watch these things and
who is an active worker for commun-
ity welfare can compete with the chains
in the opinion of most careful.students
of the problem.
Some very foolish attempts have
been made to do away with chain
stores. Legislation has even been re-
sorted to in certain states. In most
cases laws aimed to penalize chains
have been held to be unconstitutional.
It is probable that legislation does not
offer any solution to the problem. As
a matter of fact it is perfectly foolish
to attempt to head off any merchandis-
ing competition which is justified by
economic laws by politically made leg-
islation. If chain stores are efficient
and if the independent merchant can-
not compete with them on the same
basis, they must survive. Legislation
is not the answer to the question.
The Federal Trade Commission is
now engaged in investigating chain
store merchandising methods. If they
have been using unfair methods and
have been thereby gaining unjustified
advantages, doubtless the Commission
will discover these facts and may be
able to take steps to stop such prac-
tices. It is believed, however, that the
investigation referred to will react to
the great advantage of the chain stores.
We are already seeing examples of
first-page newspaper stories released
by the Commission which emphasize
some of the economic advantages of
chain stores. This is extremely valu-
able publicity and is the type of propa-
ganda which the chains could never
have secured for themselves had it not
been for a group of independent mer-
chants who believed that they were
acting in their own best interest in in-
itiating the investigation by the Com-
mission.
The speaker also predicted that there
will be an increasing tendency towards
decentralizing of retail merchandising.
Crowded parking conditions in down-
town streets and other traffic difficul-
ties are making it increasingly incon-
venient for shoppers to buy in the
congested retail district. Many alert
merchants have discovered that fact.
They are putting up-to-date stores in
the secondary shopping districts of our
cities and such stores have been suc-
cessful in all but the highly specialized
shopping lines. The average local
shopping district cannot expect to carry
high-grade women’s dresses, or other
articles where people like to shop
around from place to place before mak-
ing a purchase. Many merchants have
discovered that if they carry nationally
advertised convenience lines, they can
operate successful hardware, drug,
shoe and other retail stores in the sec-
ondary districts. These stores are con-
veniently located to many buyers and
as a rule have lower operating expenses
than do the stores in the congested dis-
March 20, 1929
tricts. In addition, parking is easier
for the more distant customers from
other sections of the city and from the
farms. As illustrative of this tendency,
reference might be made to a recent
article in an electrical journal which
predicts that electrical merchandise of
the future will be sold in stores which
are in reality homes. The different
units will be sold with reference to
their actual appearance in the homes
and the actual operation can be shown
under home conditions. These stores
will be located away from the down-
town districts.
The speaker then discussed the prob-
lems which present themselves to the
small town merchant who is not con-
fronted with chain competition in many
lines. He predicted that the merchan-
dising in the crossroads type of town
will soon be limited to grocery and
other convenience lines. The coming
of hard roads and the automobile have
made it increasingly difficult for mer-
chants in the smaller towns to com-
pete in the sale of shopping lines. An
interesting question was raised as to
whether or not we may not be facing
a recurrence of the old type general
store. Is it not possible that the local
grocery store will have to take on some
of the items which have been handled
by some of the specialty stores as, for
example, work clothing, work shoes,
patent medicines, and other drug
specialties as well as many dry goods
and hardware items. If the merchant
in the smaller towns will take advan-
tage of this opportunity and will mer-
chandise scientifically, he can certain-
ly continue in business to supply con-
venience articles. On the whole it
would seem that he had better handle
nationally advertised lines so far as it
is possible for him to do so. These
articles are known to the customers
and they know there is no reason to
go to the city store to buy if they can
get the same articles at the home
store.
In conclusion, the speaker emphasiz-
ed the fact that merchandising is con-
stantly changing. New days. bring
new problems. The alert merchant
who is able to adjust himself to
changes and to change his methods
to meet changing demands is the one
who will be successful. There is no
reason why others should be continued
in business.
++.
How Not To Sell Cutlery.
1. Keep all items in a closed box.
2. Wait until blades
cleaning them.
rust before
3. Group all sizes, styles and makes
in a single compartment.
4. Disregard manufacturers’ sugges-
tions as to care, returns, etc.
5. Carry only one size and style
pocket knife of twenty different makes.
6. Display cutlery with wash tubs,
nails, floor wax and coat hangers.
7. Allot no space in newspaper ad-
vertising to cutlery items.
8. Never suggest a paring knife
when a bread knife has been sold.
9. Always insist “the house is
right” when discussing refunds, etc.
10. Dust and wipe cutlery stock on
June and January 1.
No oftener.
 
 
 
B=
raat
 
 
 
 
 
 
atte
 
Bo
rataletee aes: 6
 
 
 
 
 
March 20, 1929
MICHIGAN TRADESMAN
3
 
Paul Findlay’s Talk
Grocers.
Retailing of perishable fruits and
vegetables has not received the spec-
ialized attention it deserves; for in
present day conditions of consumer
demand and preference success in the
grocery business depends on correct
management in this department more
than any other. Proper sales policy
can develop rapid stockturn and result
in wider net earnings than possible in
other departments. Lack of under-
standing of this fact limits many mer-
chants’ entire business.. This limita-
tion dams back surpluses on whole-
saler and producer with waste along the
entire line of distribution.
Conscious of this handicap on perish-
ables distributon, the National League
of Commission Merchants has engaged
Paul Findlay, former Wisconsin gro-
to Michigan
cer and business writer whose mer-
chandising articles are known to mer-
chants everywhere, to meet with gro-
cers, perishables dealers and salesmen
in all states east of the Mississippi to
promote more efficient methods of
handling, pricing, displaying and sell-
ing perishables.
“Despite the phenomenal develop-
ment of the fresh fruit and vegetable
industry in recent years, it is only in
its infancy” declared Paul Findlay,
speaking at a large gathering of Mich-
igan grocers in attendance at the Mich-
igan State convention, in the Pantlind
Hotel, Grand Rapids, on Thursday,
March 14.
“Improved transportation, refrigera-
tion and marketing have put a perish-
able department on a year-round basis
into every crossroads store,” continued
the speaker, “and increased use of such
products follows on prosperity. Amer-
icans have more money thany anybody
ever had before, it is more evenly dis-
tributed and they are spending it more
freely for better things—material and
cultural—than any people ever had.or
did.”
But that distribution may be efficient
and economical, sound merchandising
is necessary, Findlay went on to show.
This means the injection into business
of the true science of retailing. Dealers
must know how to obtain a margin
wide enough to insure adequate profit;
but they must be equally certain not
to charge more than enough because
when prices reach an inequitable level
sales are retarded and lost, distribution
is halted—nobody benefits.
Here the speaker was interrogated
from the floor: “What can you do,
Mr. Findlay, in the case of spinach
which you have left Saturday night, all
of which you have to dump on Mon-
day morning? Where is your fine mar-
gin on that?”
“There can be no margin on that,”
answered the speaker. “You must ex-
ercise better judgment in purchasing—
if that happens to you frequently. I
can tell you that in Findlay’s business
no such goods were carried over. It
was our consistent practice to clean up
any delicate perishable on Saturday
night, regardless of price or cost. That
was so consistently our practice as to
result in an interesting condition, For
we had the finest, most exclusive, best
living trade in Madison; yet it was so
well known that we offered bargains
Saturday nights that we had a fine
transient cash trade that habitually
came to us that night. Result was that
we sold out quite close at fair prices in
the early evening and cleaned out what
was left late at any price. I have sold
fine string beans for five cents a pound
on a warm Saturday night.
“No,” continued Findlay, “that spin-
ach, my friend, that you dump is not
your greatest weakness. The typical
weakness among individual grocers is
that they do not sense and take de-
clines promptly enough. Chain man-
agers who have the faculty to ‘sense’
declines promptly are the ones who
show best earnings records in perish-
ables. This line is one wherein changes
cecur in a day—sometimes in hours—-
and they must be responded to at once,
or your opportunity is lost. Keep on
your toes for immediate readjustment
and you will find your business in per-
ishables grow to such proportions that
your losses will sink to insignificance.”
Findlay discussed margin computa-
tion at length with running blackboard
demonstration. He showed some in-
teresting facts: for example, that, prop-
erly considered, it is impossible to make
100 per cent.; that margin is not profit;
that rapid stock turn with moderate
profit on perishables can result in an-
nual earnings of incredible proportions
without the least overcharge on the
consumer. Such results are attained
through science in retailing.
Optimism was the keynote of the
talk. taught us
much,” he said. “They continue to
“The chains have
teach us. They will develop to the
economic limit of the need for their
character of service, contributing much
to the general good. The individual
grocer can have no quarrel with the
chains provided he himself has the
capacity to survive; and the grocer who
knows his business—and attends to it
—is in no danger of elimination by any
form of competition. We shall always
have the individual retailer.”
The National League of Commission
Merchants is the oldest association in
the perishable industry. It is in its
thirty-seventh year. Its membership—
all East of the Mississippi—consists of
760 growers, jobbers, brokers, cold
storage men, co-operative marketing
organizations, bankers, shippers—every
line directly or indirectly allied with
perishables production or distribution.
The League stands high in the trade,
with the Government and with Con-
Out of 2000 trade associations
only seventeen have had a longer life
gress.
than the League.
financing the
work that is being done by Paul Find-
lay—a contribution made freely by the
League on the broad principle that
improved distribution must benefit all
The meetings are open to
all—“let everybody see the wheels go
round,” is the way the League ex-
The League is now
concerned.
presses it, “for there are no secrets
about the sale of perishables.”
Dates are now being made for Find-
lay meetings. All interested in the ser-
vice should communicate with League
headquarters, Munsey building, Wash-
ington, D. ©.
—_+2>—__—_-
Pioneer Passenger Boats on Reed’s
Lake.
Pleasure boats were put into com-
mission on Reed’s Lake soon after
the street railway company completed
the extension of its line from the city
limits to that region in 1875. W. S.
H. Wonderly, L. H. Withey
beautiful
Gunn, J.
and others had purchased
grounds on the Northeast side of the
lake. organized the Pioneer Club, erect-
ed cottages and a pavilion and needed
transportation service across the lake
Luther V.
Moulton, a photographer of Muskegon,
to the railway station.
owned a little steam pleasure boat.
It could carry ten passengers comfort-
ably. The boat was placed on the lake
and Moulton, who was its captain, en-
gineer, purser, chambermaid, cook and
waiter, was fully employed during the
summers of the following two years in
serving regular patrons and pleasure
seekers. Moulton studied law, gained
admittance to the bar and specialized
in patent cases. He was elected to fill
a seat in the State House of Repre-
sentatives. Captain John Daily and
his son, James, purchsed a little steam-
er and launched it on the lake. [t
carried twenty-five or thirty people
easily. It bore the name of L. H.
Randall. A later addition to the fleet
was the Trixie. Captain J. H. Poisson,
a tailor of Grand Rapids, before he
undertook the perils of navigation on
purchased a_ pleasure
inland waters,
yacht for service on the lake. Its name
was the Florence.
Another boat, the J. W. Belknap,
was owned by a man named McCarty.
He was disposed to quarrel with Capt.
Poisson, who had built and was sailing
a larger boat, the A. B. Watson. Mce-
Carty and Poisson contested use of the
dock then, as now, owned by the rail-
way company. Their quarrel became
so bitter that the manager of the rail-
way company was obliged to interfere
behave
At present but one steam-
er, the Ramona, a handsome little craft,
and compell the captains to
themselves.
sailed by sons of Capt. Poisson, who
departed this life a score of years ago,
renders service to the public on the
Arthur Scott White.
———__> >.>
lake.
Notice To Candidates For Secretary.
\nn Arbor, March 18—Send me the
names of all candidates for the full-
time secretary we are looking for.
Suggest vou place in your paper, too, a
request for same. Refer them to me as
chairman of the committee. We had
a mighty good convention.
William Schultz.
—_—_»++—__—__
Thirty years from now our present-
Their
places will be taken by men who now
But those places
day leaders will be retiring.
are in their twenties.
of leadership will go, as they have
gone in the past, to men who are
worthy, to men who, in early life, have
established their objectives, and then
their
their lives and formed their habits so
managed affairs and ordered
as to qualify themselves for leader-
ship.—Arthur H. Little.
 
guarded.
 
The LIFE of an Estate
ANY estates are dissipated with-
in a short period of time because
they have not been properly safe-
Failure to make a will, failure to ap-
point a trust company as executor and
trustee, failure to arrange for the dis-
tribution of life insurance money under
a life insurance trust—these neglects
mean short lived estates.
Safeguard your dependents by safe-
guarding your estate.
Let us discuss this matter with you.
GRAND RAPIDS TRUST CO.
Grand Rapids, Michigan
 
 
 
 
4
MICHIGAN TRADESMAN
March 20, 1929
 
MOVEMENTS OF MERCHANTS:
Hart—F. L. Corbin & Son succeed
 
Carl H. Seelhoff in the fuel business.
Hart—James Fletcher succeeds C.
x
\. Van Amburg in the grocery busi-
Standish—B. J. Senski has sold his
} succeeds
Mrs. Gordon Osborn in the grocery
yury—E. A. Nelson
 
 
1
DUS
 
Jackson—The Pontiac Food Market
will be opened at Mechanic and Cort-
land streets.
Detroit—Ed. Stahl has sold his meat
market at 6657 East Vernon Highway
to L. Silverthorn.
Tecumseh — The Newcomb Meat
Market and Grocery was damaged by
fire with a loss of $2,000.
siak
Frankenmuth — The Frankenmuth
State Bank has increased its capital
stock from $50,000 to $100,000.
Detroit—Sam Mowid has purchased
y and meat market of Walter
Henry at 520
Ironwood—The Riteway Stores Co.,
Beniteau avenue.
308 North Lake street, has been in-
corporated with a capital of $25,000.
Rogers—Hans Frank has opened the
Frank Meat Market in the Bruning
building at Fourth and Erie streets.
Detroit—Roman Andrezejewski has
sold his grocery and meat market at
3845 Conner avenue to Anna Nocun.
Detroit—Louis George has purchased
the grocery and meat market at 2978
Waterloo avenue from Charley Bros.
Detroit — Albert Adelman succeeds
Freda Trotsky in the boot and shoe
business at 2308 East Davison avenue.
Detroit—The Detroit Malt & Grain
Co., 1908 Division street, has increased
its capital stock from $5,000 to $25,000.
Hancock—The Riteway Stores Co.,
Incorporated, has opened a branch gro-
cery and meat market in the Mason
building.
Sault Ste. Marie — The Retailers
Wholesale Bakery, 425 Portage avenue,
has increased its capital stock from
$10,000 to $25,000.
Kalamazoo—Miss Ethel Hotelling
business at 244 South
Burdick street, under the style of the
has engaged
Ada Moore Hat Shop.
Detroit — Frank Uruski has taken
over the grocery and meat market at
12345 Maine street which was formerly
owned by Leo Ploszczanski.
Grand Rapids—The Regal Coal Co.,
with business offices at 509 Grand
Rapids Trust building, has increased
its capital stock from $15,0000 to $50,-
000.
Kent City—D. Kiser, who conduct-
ed the S. R.
ago, has purchased it and will open it
Clark bakery two years
for business in the Mathews building,
legan—L. M. Dukes, who recent-
e First National Bank
block is remodeling it, convertinig the
y purchased th
first floor into stores and the second
into offices.
Ewen—J. M. Zahradka, owner of the
Ewen creamery, has sold it to Elmer
Gorges, of Loyal, Wis., but will re-
main as manager of the creamery for
Mr. Gorges.
Detroit—The Detroit Brick & Tile
Co., 5280 Fourteenth street, has been
incorporated with an authorized capital
stock of $25,000, $5,000 of which has
been subscribed and paid in in cash.
Iron River—Marinello & Grindatti
are the proprietors of the Model Meat
Market, having purchased the same
from Peter J. Nora and Richard
White. The new proprietors will re-
model the market.
Erie—The Mulholland Co. has been
incorporated to conduct an undertaking
business with an authorized capital
stock of $10,000, all of which has been
subscribed, $600 paid in in cash and
$5,400 in property.
Muskegon—Morgan’s Clothes, Inc.,
conducting a chain of clothing stores,
opened a men’s store at 200 Western
avenue, under the management of D. R.
Richeson, formerly engaged in the
clothing business here.
Grand Rapids—The Henry Smith
Floral Co., 52 Monroe avenue, has in-
creased its capitalization from 8,000
shares no par value to 10,000 shares no
par value, 5,000 shares at $20 a share
and 5,000 shares at $7.50 a share.
Detroit—The Hub Tailors, 1224 Ran-
dolph street, has been incorporated to
deal in garments for men, women and
children with an authorized capital
stock of $30,000, $15,000 of which has
been subscribed and paid in in prop-
erty.
Grand Rapids—R. A. Pringle, for-
merly connected with the sales staff
of the F. C. Mathews Co., Frigidaire,
has accepted the position of branch
manager at Indianapolis, Ind., for the
Sunbeam Heating Co., taking up his
duties at once.
Detroit — The Chemical Importing
Corporation, 716 Maccabee building,
has been incorporated with an author-
ized capital stock of $50,000 preferred
and 10,000 shares bonus, $28,000 of
which has been subscribed and $14,000
paid in in cash.
Detroit—A. Jj. Lauhoff, Inc., 6450
LeGrand avenue, milling of flour and
of cereals in general, has been incor-
porated with an authorized capital
2.500 common and $12,500
$15,000 being subscribed and
paid in in cash.
Detroit—The Antwerp Diamond Co.,
Inc., 127 Penobscot Bldg., has been
incorporated to deal in diamonds and
stock of $
preferred, $
jewelry at wholesale and retail with
an authorized capital stock of $10,000,
$3,000 of which has been subscribed
and paid in in cash.
3ig Rapids — The Commonwealth
Service Co., Inc., heating, plumbing
and supplies, has been incorporated
with an authorized capital stock of
60,000 shares at $1 a share, of which
amount $6,000 has been subscribed and
$2,000 paid in in cash.
Pontiac—Seidel-Bergida, Inc., 37
North Saginaw street, has been incor-
porated to conduct a general mercan-
tile business with an authorized cap-
ital stock of $20,000, $10,000 of which
has been subscribed and paid in, $7,000
in cash and $3,000 in property.
Detroit—R. J. Monteith Sons, 5753
Stanton avenue, dealer in butter and
eggs, has merged its business into a
stock company under the same style
with an authorized capital stock of
$50,000, $24,000 of which has been sub-
scribed and paid in. $400 in cash and
$23,60 in property.
Flint—The Capitol Stores Co., 1555
Detroit street, has been incorporated
to manufacture ice cream, deal in
drugs, confectionery and foods at
wholesale and retail with an authorized
capital stock of $50,000, of
amount $40,000 has been subscribed,
$4,800 paid in in cash and $25,000 in
property.
Kalamazoo—J. R. Van Holde, car-
pet, rug and drapery dealer, has re-
moved his stock from the Streng &
Zinn department store to his new re-
tail store at 208 West Main street. Mr.
Van Holde came to Kalamazoo from
Wayne county, New York in 1881 and
has been associated with the carpet
and drapery business ever since.
Detroit—Owen & Mowrey, manufac-
which
turer and wholesaler and retail deal-
ers in jams and jellies, have merged
the business into a stock company un-
der the style of Owen & Mowrey, Inc.,
6185 Livernois avenue, with an au-
thorized capital stock of 100 shares at
$100 a share, all of which has been
subscribed and $10,000 paid in in prop-
erty.
Springport—Bruce Hallick has leas-
ed the J. E. Zupp building and stocked
it with a full line of fancy and staple
groceries. It is being operated under
the name of the Home Owned Store
System. Bruce has been manager of
the Comstock Elevator Co. for many
years and is well known and well liked
by all who know him. Bruce is still
with the Bursley Elevator Co., suc-
cessor to the Comstock Elevator Co.
 
Manufacturing Matters.
Detroit—The J. C. Goss Co., 36 East
Woodbridge street, manufacturer of
awnings, has increased its capital stock
from $50,000 to $150,000.
Detroit—The Reversible Window
Holding Co., 1736 First National Bank
building, has been incorporated with
an authorized capital stock of $2,000,
all of which has been subscribed and
paid in in property.
Lansing—The Lansing Cutstone Co.,
604 East Shiawassee street, has been
incorporated with an authorized cap-
ital stock of 1,000 shares at $10 a
share, $10,000 being subscribed and
paid in in property.
Dearborn—The Peter Smith Heater
& Manufacturing Co., 10501 Haggert
avenue, has changed its name to the
Peter Smith Stamping Co. and de-
creased its capital stock from $300,000
to 30,000 shares no par value.
Detroit — The Dexter Engineering
Co., 12508 Dexter boulevard, heating,
plumbing and ventilating, has been in-
corporated with an authorized capital
stock of $10,000, $5,000 of which has
been subscribed and paid in in cash.
Detroit—The Coulter & Mould Trim
Co., 11440 Shoemaker avenue, has been
incorporated to manufacture and deal
in sash and door lumber with an au-
thorized capital stock of $25,000, $5,000
of which has been subscribed and paid
in in cash.
Detroit—The Globe Level Co., 2822
Woodward avenue, manufacturer of
builders and mechanics tools, has been
incorporated with an authorized cap-
ital stock of $5,000, all of which has
been subscribed, $400 paid in in cash
and $1,200 in property.
Detroit—The Detroit Pickle Manu-
facturing Co., 2496 Orleans street, has
been incorporated to conduct a canning
and wholesale and retail business, with
an authorized capital stock of $5,000,
$1,000 of which has been subscribed
and $500 paid in in cash.
Detroit—The Hercules Forging Co.,
2962 Hart avenue, has merged its busi-
ness into a stock company under the
same style, with an authorized capital
stock of $100,000, $89,030 of which has
been subscribed and paid in, $8,102.62
in cash and $80,927.38 in property.
Detroit—The William H. Hoffman
Pharmacal Co., 1925 Rivard street, has
merged its business into a stock com-
pany under the style of the W. H.
Hoffman Pharmacal Co. with an au-
thorized capital stock of $25,000, $15,-
000 of which has been subscribed and
paid in in property.
Lansing—Probability that the Lan-
sing plant of the Michigan Sugar Com-
pany will operate this year is forecast
by A. J. McConnel, manager. A 5
per cent. increase will be paid grow-
ers this year, he said, in anticipation of
an increase in tariff aiding sugar man-
ufacturers. The boost in price is ex-
pected to secure sufficient acreage of
beets in the vicinity of Lansing to
warrant operation of the plant.
Adrian—The Weaver Brothers Co.,
of Clinton, manufacturers of factory
equipment used in the chemical treat-
ment of metals, has leased the main
building of the
Equipment Co. The new
Raymond Garage
company
will begin to move its machinery and
stock at once and plans to be in opera-
R. A.
Weaver is president of the company,
and J. C. Weaver will be manager of
the Adrian plant.
tion in its new location April 1.
Lansing—The new Lansing factory
of the Burton-Dixie Corporation, mak-
ers of cotton felts for automobile seats
and top covers, will be in operation by
May 1, according to information sup-
plied the Lansing Chamber of Com-
merce. The company is already sell-
ing its products to the Reo Motor.
Durant Motors and Fisher body, mak-
ers of Olds bodies. When in full op-
eration the company will employ fifty
in its Lansing branch.
—_—_ ++»
Good Logic.
The farm hand took his girl out for
a buggy ride. Nine miles out in the
country the dropped. dead.
Louise said she knew she’d drop dead.
too; it was a terrible predicament.
horse
“Suppose I give you a nice, sweet
kiss. That will put lots of life in you.”
“Are you sure that a kiss will put
lots of life in me?”
“Positive, darling.”
“Then suppose you kiss the horse.”
+2
Five New Readers of the Tradesman.
C. W. Van Tassel, Kalamazoo.
A. F. Smith, Grand Rapids.
Louis F. Loetz, Sturgis.
Thoms Ryan, Saginaw.
Sumner Hoxie, Elwell.
——__+-.
A busy man has too much to do to
waste time nursing a grudge.
i
i
 
 
 
 
 
:
Lone
 
 
 
 
March 20, 1929
MICHIGAN TRADESMAN
§
 
Essential Features of the Grocery
Staples.
Sugar—Jobbers hold cane granulated
at 5.70 and beet granulated at 5.60.
Canned Fruits—There were no fur-
ther developments in the canned fruits,
peaches being the only commodity
moving in worth-while volume. The
cling peach market is still showing the
effects of a heavy output, and con-
tinues easy. Strenuous efforts are be-
ing made to push the sales of the fruit
and it is feebly hoped that by exten-
sive advertising and sales ingenuity
the market will be moderately bare
before new pack arrives. From all in-
dications, the coming pack is going to
be as large if not larger than last
year’s. However, it is too early to be
at all sure. All berries, cherries, apri-
cots and pears are closely sold up and
what supplies there are in packers’
hands are held at strong prices. In
pineapple, too, there is no trading due
to lack of offerings.
Dried Fruits—There is no snap to
trading in the local dried fruits market
and purchasers are taking supplies in
a desultory fashion, with little or no
speculation. Factors here continue to
show little interest in Coast offerings,
as buying from the ‘source is unprofit-
able with replacement costs as high as
they are. It appears that there will
be no marked improvement in the
situation until the spot market is al-
most entirely sold up on fruit bought
at lower Coast prices, and at present
stocks seem large enough to last for
some time if demand continues as slack
as it has been during the past two
weeks. Some jobbers talk brightly of
their business and undoubtedly they
are doing enough to keep them busy,
but there is not much life to the mar-
ket. Prices are held firmly at list levels.
California prunes are selling better
than the other fruit, although fair call
is becoming apparent in apricots and
peaches. Raisins are still featureless
on the spot and there is no reported
improvement in the Coast. The Cali-
fornia market has been quiet and few
price changes have gone into effect
during the last ten days. Outside
prunes seem a trifle easier at the
source, but that is the result of shad-
ing in some sizes when sellers are long
on those sizes. Apricots, peaches and
pears are all firmly held at the source
and first hand stocks are light. The
minor dried fruits, such as currants,
dates, figs and cherries, have showed
no change over the week. Figs are
strong, but demand is not exceptional.
Stocks on hand are exceedingly light
‘in all grades, particularly manufactur-
ers’ figs. Citron continued to show
strong advancing trend and replace-
ment values have been going up
steadily.
Nuts—California shelled almonds
advanced lc per pound Monday. That
constituted the week’s feature in the
nut market. The market for nuts in
the shell was almost entirely devoid
of excitement, though a good jobbing
demand continued the drain on spot
stocks and helped to put the market
in a stronger position. Domestic wal-
nuts in the shell were moving into
consuming channels at a normal rate,
but the general condition of the mar-
ket remained as in previous weeks in
the recent past. California almonds in
the shell have become closely cleaned
up on the spot, and Ne Plus and Non-
pareils are almost entirely distributed.
Supplies at the source are altogether
sold out. Nothing worth mentiioning
on filberts, which are more or less dull,
though steady quotably. In the shell-
ed nut market there were no price
fluctuations outside of the advance in
California almonds. Foreign nuts were
quiet here, but stronger cables ap-
peared from Mediterranean primary
markets. Spanish almonds and filberts
showed the effects of an improving
money market in Spain. Offerings of
almond meats have been sparing, and
shellers and exporters state that the
crop has been well distributed. The
French walnut market cabled strongly
as stocks there are growing smaller all
the time.
Rice—No material change in the
Distri-
bution continues satisfactory, with do-
mestic demand fair and enquiries from
abroad coming in regularly. Distribu-
tion of clean rice from Southern mills
for February was over 800,000 pockets.
This was a very heavy movement for
that month compared with past sea-
sons. There remains in the stocks of
situation in the past few days.
mills’ and farmers’, altogether, rough
and clean, about 2,500,000 pockets,
which will be for distribution over a
period of the next six months, until
new crop is available.
Sauerkraut—A_ satisfactory demand
continues, with no. price change.
Stocks of impoted Dutch kraut are re-
duced and shipments from Holland
have nearly ceased. Domestic cabbage
acreage is expected to be large this
year and this belief has killed interest
in futures.
Vinegar—With warm weather ap-
pearing ,sales of vinegar seem to be
picking up. However, the market is
still rather quiet, and the daily turn-
over is small. Prices are steady and
unchanged over the week.
—__+-+___
Late News’ From _ the
Metropolis.
A. Manchel has opened an agency
and stockroom for the distribution of
women’s silk dresses, representing two
Eastern manufacturers, the Classy
Michigan
‘Jane Dress Co. and Weinreb & Horo-
witz, makers of the Martha Lane
brand. Mr. Manchel announces the
appointment of I. Friedman to be in
charge of sales of the new organiza-
tion. Mr. Friedman is well known to
ready-to-wear buyers in Michigan and
surrounding states having represented
a local ready-to-wear firm for over 18
years in this territory. The company
is located at 23 Jefferson avenue, West.
Detroit Council, No. 9, U. C. T., an-
nounces a change of meeting date from
the third Saturday to the fourth Sat-
urday in the month. The next meet-
ing falling March 23. Ten candidates
according to George L. Guimond,
senior counselor, will be on hand for
initiation into the order.
Thousands of visitors viewed the
Evolution of Transportation exhibit
showing in the sales rooms and under
the auspices of the Richards-Oakland
Co., distributor of Oakland and Pon-
tiac Six automobiles, in the General
Motors building. The transportation
exhibit dates back to dark ages and
continues through to the present day.
A highly interesting and educational
affair.
John Pridgeon, mayor of Detroit for
two years, 1888 and 1889, and prom-
inent in the city’s political and civic
life for a decade previous to his being
mayor, died last week in Cambridge,
Massachusetts, where he made his win-
ter home. The funeral took place in
Detroit. Mr. Pridgeon is survived by
his widow.
M. G. Friedman, for forty years in
the mercantile business in Tawas City,
and a resident of Detroit for six years
since selling the business, died in Har-
per hospital March 16. Surviving are
two sons, Hyman and I. D. Friedman,
and two daughters, Mrs. Schlanger and
Mrs. Casper C. Cutler, and his wife,
Fanny Friedman.
Finsterwalds opened their ninth
store in Detroit at 5536 Michigan
avenue March 15.
izes in one price clothing for men.
“Jimmie” Lyons, associated with
Dodge Brothers “way back when,” has
been appointed special representative
for Durant Motors, Inc. Mr. Lyons’
automobile selling experience included
representation for Dodge Brothers in
foreign countries, as well as various
territories in all parts of the United
States.
The W. L. Douglas Shoe Co. has
opened another Detroit store at 13211
East Jefferson. A. E. Harvey is in
charge.
James Vernor, Jr., manufacturer of
Vernor’s Ginger Ale, at 239 Woodward
avenue, returned home after spending
more than two months in Europe, ac-
companied by his wife and young son.
According to a newspaper report, a
rubber pavement after continued hard
usage for over two years, shows no ap-
parent wear. Recalling the growing
necessity for rubber telephone poles as
a measure of protection for a certain
type of automobilist.
The firm special-
Joshua Spater, veteran Detroit busi-
ness man and head of a chain of men’s
haberdashery stores, met instant death
last week when he fell from his seventh
floor apartment in the Palmetta Hotel.
Mr. Spater was 60 years old and
previous to engaging in the retail trade
with L. Walser—a partnership that
continued for a number of years and
developed the present chain of stores—
conducted a wholesale establishment
on West Jefferson avenue.
Louis Ruthenberg on March 16 be-
came president and general manager
of the Copeland Products, Inc., 630
Lycaste street, manufacturer of refrig-
eration machines. For many years Mr.
Ruthenberg has been successfully con-
nected with engineering enterprises.
According to William Robert Wilson,
chairman of the board of the Copeland
Products, Inc., the appointment of Mr.
Ruthenberg is a step in the expansion
policy planned by the company for
1929.
The Highland Chevrolet Co. cele-
brated the opening of its new sales and
service rooms at 12897 Woodward
avenue, Highland Park, last week.
This move makes the company one of
the largest Chevrolet agencieis in the
Middle West. J. S. Hunt is president
of the Highland Chevrolet Co.
W. P. Hamilton, president of the
Clinton Woolen Manufacturing Co.,
vice-president of the National Bank of
Commerce and a director of the Union
Trust Company, died at his home in
Grosse Pointe Farms March 15. Mr.
Hamilton was well known as a club
man, belonging to many prominent
clubs and organizations, to which he
gave a great deal of his time, serving
as director or officer on many of them.
Besides his widow, Mrs. Mary Mc-
Lellen Farrand Hamilton, these chil-
dren survive: Marv McLellan Hamil-
ton. Mrs. William Hamilton Herbert
and David Osborne Hamilton.
The “R”, or Rite-Way system of
grocery stores are kept informed on
up-to-the-minute forms of merchandis-
National
through experts hired by them and
ine by the Grocer Co.
who do nothing but advise these gro-
cers how to arrange their stores and
how to merchandise their goods to
better advantage, according to Harry
Gamble, of the National organization.
Mr. Gamble states that the merchan
dising plan devised by his company
has resulted in increased sales by the
retailers who have become members of
the “R” family.
R. L. Whaley, specialist on domestic
commerce problems, has been appoint-
ed to the Detroit office of the Bureau
of Foreign and Domestic Commerce.
Mr. Whaley’s assignment will assist
in broadening the scope of the activi-
ties of the local offiice and enable it
to give more specialized attention to
the marketing and distributing prob-
lems of the merchants and business
men in this territory. Mr. Whaley,
who has been in the main office at
Washington, has assumed his new
duties in the Detroit office.
Work has been going forward so
rapidly on the Union
Wholesale Produce Terminal, at Fort
and Green streets, that it is expected
mammoth
the structure will be completed one
month earlier than previously planned.
This will make it possible to open the
terminal to the pubile by July 1 in-
stead of August 1, as originally plan-
ned. This great project, which covers
twenty-four acres, will house, when
completed, a whole industry doing a
business of approximately $50,000,000
per year.
L. Levinsohn, well known through-
out the State as a buyer of mercantile
stocks, has leased the old Water Board
building, at Randolph and Jefferson,
owned and formerly occupied by the
city of Detroit, and will occupy the
entire three floors and basement. The
main floor will be utilized for the firm’s
executive offices and wholesale selling
room, the second floor for store fix-
tures, and the third floor will be used
H. J. Gilles
is associated with Mr. Levinsohn as
official auctioneer.
James M. Golding.
as a stock auction room.
De
True success, namely happiness, can
be found in any occupation if we will
adjust ourselves to the job. Then we
will know that most precious of all
things, the joy of the job.
 
 
 
MICHIGAN TRADESMAN March 20, 1929
—eeenanamnanseanst)° anamamat =
 
    
ea eo ne at
~ The Late Richard R. Bean.
 
 
 
 
 
March 20, 1929
MICHIGAN TRADESMAN
 
SUDDEN SUMMONS.
 
Death of Richard Bean,
National Candy Co.
Richard Bean died at Blodgett hos-
pital Tuesday morning as the result
of hardening of the arteries and high
blood pressure. The funeral will be
held at the family residence, 147 Ben-
jamin avenue, at 2 o'clock Thursday
afternoon.
Manager
Biographical.
Richard Robert Bean was born on a
farm in the Yorkshire Woles, Eng-
land, Aug. 26, 1862, being the third of
a family of four children. His antece-
dents on both sides were Scotch, the
family name being originally MacBean.
When he was 7 years of age, the fam-
ily moved to Pocklington, where he
attended public and private school un-
til he was 17 years of age. He then
entered the law office of J. T. Sargent
who, in addition to being a solicitor,
was registrar of the county court. Mr.
Sargent was a very capable man and
taught his clerk habits of thrift, punc-
tuality and exactness, which had a
marked influence on his life and for
which he felt under great obligations
to his old employer. During the time
he was with Mr. Sargent, he studied
law, with a view to taking up the work
of court practice, but abandoned this
idea when he was 21 years of age, and
moved to London, where he remained
a year. In September, 1884, he came
to this country with an older brother,
locating immediately in Grand Rapids,
which had been brought to his atten-
tion by friends of his boyhood. He
soon afterward entered the employ of
the Old National Bank, where he re-
mained four years, starting in as col-
lector and ending as book-keeper, oc-
cupying several intermediate positions
in the meantime. Six months later, on
the inauguration of the house of Olney,
Shields & Co., he entered the estab-
lishment as book-keeper, remaining
with that house and its successor
eight years. Failing health impelled
him to remove to California, where he
located on a lemon ranch near San
Diego. The change was so beneficial
to his health and so detrimental to his
pocketbook that he returned to Grand
Rapids at the end of a year, and en-
tered the employ of the Putnam Candy
Co. in January, 1897, taking charge of
the office. He gradually acquired a
knowledge of the business until he un-
derstood thoroughly every branch of
it and, on the purchase of the plant by
the National Candy Co., he was not
only made manager of the local factory
but was also elected a director of the
parent organization. As the local fac-
tory is employing nearly 175 people,
including ten traveling men, the posi-
tion was one of large responsibility, but
those who knew Mr. Bean well fully
realized that he was not only equal to
the emergency, but that he was able
to make a showing which was exceed-
ingly gratifying to his associates and
which gave him a high place in the
counsels of the National Candy Co.
Mr. Bean was always a strong ad-
vocate and supporter of organized ef-
fort among business men. He was one
of the earliest members of the Nation-
al Confectioners Association, which he
served on the Executive Committee
six years. He was Vice-President two
years and President during 1921 and
1922, The record he made as presiding
officer and director general is one of
the most prized possessions of the or-
ganization.
Mr. Bean was a large stockholder of
the Clinton Corn Syrup Co., of Clinton,
Iowa, and is a director of the corpora-
tion.
Mr. Bean was a member of the
Rotary Club, the Peninsular Club and
the Cascade Country Club. He served
the latter organization three years as
director.
Mr. Bean owned up to but two
hobbies—golf and books. He never
missed an opportunity to play golf
when he could do it without interfer-
ing with his business. His private li-
brary is regarded as one of the finest
of its kind in the city. It is rich in
biography and history, both ancient
and modern.
Mr. Bean was married May 4, 1892,
to Miss Alice L. McCoy of Grand
Rapids. They resided in their own
home, at 147 Benjamin avenue.
Mr. Bean was not a “jiner” in any
sense of the word, never having been a
member of any secret organization. His
home was his club and his greatest am-
bition, aside from aiming to be a good
citizen and a trustworthy business man,
was, apparently, to be the first man at
his desk in the morning and the last
man to leave it at night. He had an
iron constitution, which enabled him to
give his business application
without apparent fatigue. He was a
remarkably systematic worker and had
a faculty of inspiring his associates to
work along common lines with him.
He accomplished this result without
friction, in consequence of which every
person in the stood
ready to hold up his hands and sustain
his policies under all circumstances.
His relations with his traveling force
were so close and cordial that every
man on the road for the house was
ready and willing to fight for the house
and defend itis goods and reputation
on the slightest provocation.
As acredit man. Mr. Bean occupied
an enviable position. He probably com-
prehended a credit proposition as quick-
ly as any man at this market and ap-
peared to decide by intuition whom to
trust and whom not to trust. He
made it a point to teach the merchant
of small means the desirability of keep-
ing out of debt and keeping his credit
good, and many men who have taken
his advice and acted on his suggestions
frankly admit that much of their suc-
cess was due to his kindly interest.
Genuinely successful in many ways
as Mr. Bean had been himself. he was
much greater and more admirable than
anything he accomplished. He was a
man of singularly pure character. With
all his energy and firmness he was in
many ways as gentle as a woman and
as pure in life and speech. Perhaps
close
establishment
no better tribute can be rendered to
him than that of an intimate business
acquaintance, who recently said, in re-
ply to an enquiry as to the character-
istics of Mr. Bean: “My acquaintance
with him goes back for more than
twenty-five years and I knew him to
be as true as steel. He was a man who
‘sweareth to his own hurt and chang-
eth not;’ to know whom strengthens
one’s faith in human kind. He was
clear-headed, cautious and conserva-
tive, but when he once assumed a re-
sponsibility he never threw it off.”
Richard Bean was a rare soul. Not
many such are born into this world.
His powerful and logical mind, com-
pelling personality and dynamic energy
were obvious to the most casual ac-
quantance. They fully explain his un-
usual career. To those who enjoyed
the priceless privilege of intimate as-
sociation with him, these great qualities
seem secondary to those finer attributes
of heart and character which day by
day acquaintance disclosed.
tion which was all sunshine, a capacity
for friendship which was God-given
and a steadfast loyalty beyond praise.
These are the qualities for which his
intimates will ever remember him. It
A disposi-
was a pleasure to work with him, for
while he was considerate of the opin-
ions of others, he always had some-
thing worth while to contribute him-
self. He took a keen interest in public
affairs, and his death is a great loss
to his large circle of friends and to the
whole community.
—_++ >
IN THE REALM OF RASCALITY.
 
Questionable Schemes Which Are
Under Suspicion.
The following query comes from a
reader in Michigan, and answering it
here may be of interest:
In order to get our outstanding ac-
counts in and to increase our sales, our
plan is during April to give away with
every purchase of $1 and with every
$1 paid on account a ticket. At the
end of April will hold a drawing con-
test and give prizes away, first prize,
$40: second prize, $25; third prize, $10;
five, each $5.
We are going to send out bills or
pamphlets through the mail. The ques-
tion is this: Is it against the law to do
this? If so, how can we do this to
avoid it to thus give prizes away?
Your answer will be ne
My friend, unless yoy wish to run
a strong chance of being arrested and
fined—perhaps, though not likely, im-
prisoned—you had better abandon this
scheme. It is a lottery pure and
simple and illegal not only under the
Federal law—if you advertise it
through the mails—but under the
State laws as well. Including the State
of Michigan, where you live.
The chance is, of course, that if you
worked this scheme nothing would
happen. People are busy with other
things and it might not occur to any-
body that what you were doing was
against the law. The Federal Govern-
ment might never find it out and in
the end you might get away with it in
fine style and make a lot of money.
But all the time there would be the
chance that some zealous official would
get hold of it in some way and come
down on you.
There is no doubt whatever that
this scheme is a lottery. I know the
thought that is in your mind—that the
people aren’t paying anything for the
chance, and therefore it cannot be a
lottery. A lottery means paying for
a chance at a prize.
In other words, a customer pays a
dollar for a dollar’s worth of merchan-
dise and the chance is thrown in. It
is well settled that a man who doesn’t
charge anything can distribute any-
thing he has by luck or chance.
This argument sounds plausible and
I have made it myself in lottery cases,
but it never gets anywhere, for too
many courts have decided the other
way. Even if you give two dollars’
worth of merchandise for one dollar,
and still throw the chance in, it is still
a lottery under many decided cases,
just as much against the law as a
scheme to sell $2 tickets for a chance
—and nothing else—to win a thousand
dollar prize. The law’s theory is that
the chance at the prize induces the
making of the purchase. And of course
that is what it is intended to do. There-
fore something is paid for the chance
after all.
Some of these schemes are saved by
A game
of skill, with prizes for the winners ,is
making them games of skill.
not a lottery, because the element of
chance is subordinated. For instance,
a cross-word puzzle is not a lottery.
All this is true under the laws of
practically every state in the Union,
including the State of Michigan. It
is also true under the Federal law,
which forbids the use of the mails to
If the Post Office
found it out it
throw out your entire issue of pamph-
advertise lotteries.
Department would
lets, and also the issues of the news-
paper which you had picked on to ad-
vertise in. I doubt, in fact, whether
you would get a newspaper to print
this advertisement, certainly not one
that had its eyes open.
One of the strongest elements in the
human make-up is cupidity—the de-
sire to get something for nothing—and
in a way it is a shame that the laws so
completely block a business man from
using that element as a business-getter.
However, on the whole it is better,
because if you feed some _ people’s
hunger for this sort of thing they will
ruin themselves in time.
Elton J. Buckley.
[Copyrighted, 1929.]
ee
Not Confined To Any One Locality.
Most grocers are familiar with the
A. & P. Gypsies, the name given to the
band which plays every Monday night
over the National Broadcasting system
to exploit the Great Atlantic & Pa-
cific Tea Co. They render pretty good
music, between which is sandwiched
some “institutional advertising” about
the company. One man, however, after
reading so many stories in the Square
Deal about short weights has referred
to this as the “A & P Gyps.”
He was, of course, referring to the
store rather than to the
band and to those managers who had
been caught gypping the public as per
the numerous instances pointed out in
this paper for many months past. They
certainly have been “gyppers” on the
evidence which the Square Deal has
disclosed in different states. That also
are not con-
fined to any one locality—Kalamazoo
Square Deal.
managers
shows that such “gyps”
 
 
MICHIGAN TRADESMAN
March 20, 1929
 
MR. HOOVER STARTS WORK.
Mr. Hoover is beginning to function
as the country expected him to func-
tion.
To us his pragmatic acceptance of
the vote as a Dry mandate has seemed
a shift from an expected course. But
he is certainly living up to his reputa-
tion as an efficiency engineer in his
Government oil
lands and in his indicated resumption
reservation of the
of the Roosevelt policies of conserva-
And now he lays the ground-
work for
tion.
reorganizing governmental
methods by requesting the resignations
of all bureau chiefs.
These lesser chieftains have been the
They have been the per-
manent underfunctionaries who actu-
ally ran the machinery year after year
Government.
while Cabinet ministers came and went.
It is not probable that the President
has any desire to strike at them in this
capacity. What he seeks is reorganiza-
tion of an old instrument so cumbered
up with additions here and duplica-
tions there as to get in its own way
when it comes to a question of obtain-
ing quick waste.
This is President Harding at-
tacked through the Brown commission,
action or avoiding
what
but failed to remedy because of the
passive resistance of a political bureau-
cracy.
There are some fifty independent
bureaus or commissions in existence in
Congressman Newton of
Minnesota is made the third private
secretary to the President to start work
on tying these more or less floating
bodies into the political structure.
Washington has taken it for granted
for many administrations that nothing
But,
calling for the resignation of this bu-
reaucracy
Washington.
can be done along these lines.
makes the situation liquid.
A bureaucrat ceases to be a bureaucrat
when his resignation is in his chief’s
hands.
Mr. Hoover is by nature and experi-
ence a great organizer. Few men know
our governmental organization better
than he. It is rather obvious, too, that
he received an implicit “mandate” to
The country should back
him to the limit in his undertaking of
ths Herculean task.
reorganize.
 
LIVING EX-PRESIDENTS.
For the first time in six years the
country has two living ex-Presidents.
One of them, Taft, has already been
such for sixteen years, a period ex-
ceeded by several of his predecessors,
notably John Adams, who survived his
the White
quarter of a century.
Not since 1885 have more than two
retirement from House a
ex-Presidents been living at once. Yet
history there
been as many as five. This was during
the year following Lincoln’s first in-
auguration, when Van Buren, Tyler,
Fillmore,
in the country’s have
Pierce and Buchanan were
all living. Tyler and Van Buren died
in 1862, reducing the number to three,
which has not since been exceeded and
has been equaled only twice—during a
1869 when Fillmore,
Pierce and Johnson were living and
again during a similar period in 1885
when Grant, Hayes and Arthur were
all alive.
few months in
Cleveland’s death in 1908
and the retirement of Roosevelt in 1909
there was no living ex-Presidgnt. This
condition had existed twice before—-
during the fourteen months between
the death of Washington and the re-
tirement of John Adams and during
a somewhat longer period between the
death of Johnson in 1875 and the retire-
ment of Grant in 1877.
nI view of the fact that the average
Presidential than five
years—we have had thirty Presidents
in 140 years—it may be surprising that
the living group of ex-Presidents is
usually so small. But other groups of
a similar kind are similarly small—ex-
Vice-Presidents and former Speakers,
for instance. And so is the group of
former Prime Ministers in Great Brit-
Between
tenure is less
ain.
The explanation is doubtless to be
found in part in the age at which these
offices are ordinarily reached. For our
first thirty Presidents that age is ex-
actly fifty-five years. Certainly most
ex-Presidents are blessed with long
life. Only two died under sixty, seven
were between sixty and seventy, eight
were between seventy and eighty and
four btween eighty and_ ninety.
A COTTON SUBSTITUTE?
A tariff battle is being waged in
Washington between cotton and jute.
Meanwhile an Englishman, Dr. C. J.
Hedley-Thornton, puts forward a cot-
ton substitute with the assertion that
the new fiber is being produced and
sold at a satisfactory profit for sixpence
The current English quota-
eleven-
 
a pound.
tion for
pence.
This new fiber is chemically treated
at low cost before being delivered to
the cotton mills and, what is most im-
portant, can be worked through exist-
ing equipment without changes or at
most with minor adjustments. We are
told further that although the fiber was
3ritish Guinana,
6,000 acres of
Amercan cotton is
first encountered in
it is being grown on
waste clay lands in Sussex and Essex,
where a yield of between 800 and 900
pounds of fiber per acre is harvested.
And it is announced that Lancashire
mills are using the material on a com-
mercial scale after experiments extend-
ing over a period of eight years.
The American spinning industry has
received the news with the same mix-
ture of skepticism and ridicule that at-
tended the early announcements of
rayon. Nevertheless the United States
cannot view with indifference anything
that may even remotely menace the
position of cotton in the field of tex-
tiles, since the cultivation of that fiber
employs millions of people and adds
annually a sum approaching a billion
and a half dollars to the National in-
come.
It is also worth noting that in Asi-
atic Russia the Soviet has for two
years been experimenting with a cot-
ton substitute called kendyr and that
an exhibition showing the results was
recently opened in Moscow. An acre
of cultivated kendyr, it is said. can yield
from 400 to 450 pounds of “cottonized”
fiber and those in charge of this de-
velopment plan to have 100,000 acres
under cultivation by 1933. Like the
new English cotton substitute, kendyr
is a bast fiber. Both have the inherent
limitations of their type.
 
EDUCATION AND EARNINGS.
Professor Harold F. Clark has dis-
covered. after a year’s investigation of
the relation between higher education
and the average American’s earning
power, that a college education is a
distinct detriment to his earning power.
From an economic point of view he
has little respect for the “commodity”
which he and his fellow professors dis-
pense to the country’s hungering
youth.
3ut even disregarding the
pertinent consideration that an increase
in earning power is not necessarily the
chief goal of a college education, Pro-
fessor Clark’s findings are hardly sat-
rather
isfying. The one fact we have to go
on in regard to the comparative earn-
ing power of the educated and the
non-educated is that the former earn
more money. Professor Clark himself
admits this. But he brushes it aside
by stating that education is not re-
sponsible for this result.
“that type of person,”
take him to mean those in the higher
salaried group, is going to college.
This is ingenious if not convincing.
It is because
by which we
How, then, are we going to determine
cause and effect? By taking a number
ot equally capable persons, we are told,
and putting one group to work and
giving another education.
will be the discovery that education
The result
does not help but may even have an
effect. these equally
capable persons are to be found and
how such contributing factors to finan-
cial success as equally congenial work.
equal ambition, equal health and equal
opportunity are to be provided we are
left to discover in future studies.
The practical value of a college edu-
cation may always be in dispute, but
the testimony of business leaders and
successful men will continue to carry
more weight than the conclusions of an
investigator who predicates his theory
upon conditions of equality which are
clearly impossible, the Declaration of
Independence to the contrary notwith-
standing.
opposite How
 
RETAIL ADVERTISING.
In adult education is presented the
only sure method by which demand
may be increased to take up our ex-
panded production. That was the thesis
placed before the last convention of the
National Retail Dry Goods Association
by Dr. Godfrey. Apropos to that plan
was the series of advertisements print-
ed during the week by Harrod’s, the
London department store. Three noted
authors were asked if they would ac-
cept commissions to write about the
establishment in its many phases for
purposes of publicity. All three de-
clined on the common ground of their
single allegiance to their public. In
declining, however, two of the authors
paid high tribute to the business.
It is not likely that the fine notion
which comes from London will die
aborning. It has been done here but
not on an extensive scale and it has
not, so far as known, been applied in
the department store field. That it
could be is unquestioned although pos-
sibly the first attempts might parallel
the experiences of authors at Holly-
wood.
But if a wider appreciation of fine
instilled in the
store patron then the work of education
merchandise is to be
must be in the ablest hands. As store
advertising reaches the level toward
which it now aims, it seems more than
likely that public taste will grow and
desires be multiplied.
 
NATURE ON THE WARPATH.
Radical demonstrations scheduled for
the fourth anniversary of the death of
Dr. Sun Yat-sen were checked, accord-
ing to reports from Peking, by a dust
storm. We can imagine nothing which
would. more effectively curb the en-
riotous youth or
quickly send disturbers of peace scur-
thusiasm of more
rying for shelter.
Peking
storms.
has two kinds of dust
One of them is simply a local
disturbance, a strong wind which sends
the deep drifts of dust in which every
street is buried swirling about the city.
It may blind one, get in one’s ears and
nose and throat, seep through the doors
and windows of every house, but stil!
it would not necessarily break up a
riot.
The second kind, which apparently
was that which Peking enjoyed on this
particular occasion, is a different mat-
ter. Great clouds of fine sand and dusi
sweep over the city from the far-off
plains of the Gobi Desert. The sun is
blotted out at noonday and the wind
drives through the city like a hurri-
cane. No headway can be made against
these storms and strong men rush fo-
what protection they can find from the
bitter, blinding, choking attack.
It is perhaps unfortunate for China
that these storms do not occur more
frequently. If could
summoned up for emergencies, civil
war might meet its master.
they only be
 
DRY GOODS CONDITIONS.
The several warm days last week im-
pressed on customers their needs for
the new season and Easter shopping
was greatly stimulated. This was the
local development. In other parts of
the country, reports received here in-
dicated, trade is running very much in
accordance with the weather. As 1
result the showing is a little spotty but
sales in the aggregate probably rate
somewhat better than a year ago.
Of course, the early holiday this year
brings all Easter business into the pres-
ent month and that ought to help
March results. As retailers view it,
however, the volume done now is very
likely at the expense of trade next
month. The question in many minds
is what to do in Aprl. There is apt
to be special pressure used to hold up
volume. The other alternative is to
concentrate on new offerings; playing
up the new designs and novelties and
holding down on price appeal.
In the wholesale merchandise mar-
kets during the week activity on rush
orders ran high. Producers have been
cautious and it is plain that there will
be little quality apparel to close out
when holiday demands of the stores
have been satisfied.
 
 
 
 
 
 
 
 
=
$
=
ps
‘
March 20, 1929
MICHIGAN TRADESMAN
9
 
OUT AROUND.
 
Things Seen and Heard on a Week
End Trip.
The thirty-first annual convention of
the Michigan Retail Grocers and Meat
Dealers Association has passed into
history as one of the most harmonious
gatherings of the kind ever held in
the State. No topic which was pre-
sented at the convention was treated
with any degree of acrimony and most
of the matters which came up for con-
sideration and action were found to be
in accord with the ideas of those who
graced the gatherings with their pres-
ence.
I would like to have seen
paper presented which dealt with the
technique of the grocery business, but
more
perhaps grocers as a class get enough
of that sort of thing from the many
exploiters of new ideas, new fixtures
and new devices who are constantly
calling on the trade these days.
I regret that it was not possible for
the officers to obtain two addresses
from Paul Findlay, instead of only one
—and that one on the last half day of
the convention, when more than three-
quarters of the members from out of
town had gone home. A grocer who
sat next to me while Mr. Findlay
spoke remarked to me, “I would not
have missed that talk for $100.” I
told him I thought that was a fair esti-
mate of the value of the talk and sug-
gested that he move a rising vote of
thanks to the speaker. He said he
would do it, but evidently forgot his
promise, because Mr. Findlay was per-
tnitted to see the convention close
without knowing, officially, how his
talk was received.
To my mind there are only two
supermen who can put over their mes-
sages to retail dealers in a really mas-
terly manner—Paul Findlay and Paul
Nystrom. Both are psychologists, but
their psychology is based on plain hard
facts and presented in such a manner
as to be thoroughly understood by any
man of ordinary intellect and to carry
conviction in every statement and con-
If my Saginaw friends want
to hold the greatest grocery conven-
tion ever assempled in this country,
all they need to do is to secure these
clusion.
two men for three days—three speech-
es each—and forget all about all other
lecturers and If they
were to act on this suggestion, every
grocer who attended would go home
with so many new ideas that it would
keep him busy a full year to put them
entertainers.
into execution.
The recommendation of Ex-Presi-
dent Johnson that the Association em-
ploy a secretary who can devote his
entire time to the work of the organ-
ization was concurred in by the mem-
bers present at the Wednesday after-
A. special
made up from members of the Board
noon session.
of Directors was instructed to recom-
mend the name of an appropriate per-
son to the Board within the next sixty
days. Much will depend on the nature
of this report and the character of the
man who will be selected by the com-
mittee. In fact, the future of the or-
ganization is at stake in this important
committee °
movement. A capable man who is
energetic, resourceful and diplomatic
can put the Association on a high
plane. A man who does not happen to
possess these qualities in the correct
proportions can hopelessly wreck the
organization before he can be super-
seded. Let us hope that the committee
undertakes the task assigned it with
great care and thoroughness.
Although the Association
the term “meat dealers’ in the title, I
failed to note any specific paper or dis-
cussion germane to the meat trade dur-
ing the convention. No branch of re-
tail trade has recently made greater
strides in advance than the meat busi-
ness has, due largely to the improve-
ment in refrigerator systems and the
includes
special machinery originated and plac-
ed on the market to put the meat busi-
sanitary
The National organizations de-
ness on a better and more
basis.
voted to the improvement of the indus-
try have developed leaders and in-
structors who are putting out wonder-
ful propaganda. These men could be
secured at small expense to attend one
or two sessions of the convention and
deliver didactic addresses to the meat
I commend this sug-
gestion to the programme committee of
dealers present.
the Saginaw convention next year.
Paul Findlay remained in Grand
Rapids four days, leaving Sunday eve-
ning for Columbus, where he spoke
He has resided in
San Francisco thirteen years. He
brick block and erected a
bungalow on top of the block, which
has been his home for several years.
Monday evening.
Owns a
He will this year change his home to
Washington, D. C., which he expects
will be his headquarters hereafter. His
present connection gives him July and
August as a yearly vacation. He
owns a motorboat with cabin accom-
modations for four people, which he
recently shipped to Norfolk, Va., on
a lumber vessel. As soon as he can
spare the time he will move his boat
up the Potomac to Washington (195
miles), where he will keep it in readi-
ness for his family and friends at any
time. His intimate knowledge of the
grocery business was largely obtained
while conducting a retail store, in con-
junction with his father, at Madison,
Wis.
far and wide for the completeness and
attractive arrangement of the stock
and the remarkable service accorded
When larger opportunities
came to him and he was called upon
The Findlay store was known
customers.
to assume responsible positions in the
fruit distributing business, he had a
license to cut loose from the retail
trade with which he had been so long
Instead of
kept up his connection with the retail-
identified. doing so, he
er and qualified himself as the prophet
and adviser of the retail dealer. Be-
cause he has done this he has made
himself doubly valuable to his employ-
ers. His regular contributions to the
Tradesman and other trade journals
of National circulation have given him
a well-earned reputation which makes
him a welcome visitor wherever he
goes. His addresses are always so
timely and didactic that his services
are in constant demand in all parts of
the country. Wherever he appears he
is always invited to come again at the
earliest opportunity.
I am exceedingly sorry to see the
promoter of the new National bank
place the capital at only $300,000, with
$150,000 surplus. Grand Rapids does
not need banks of that class half as
badly as she does million dollar banks,
which can make large loans to large
establishments deserving of such ac-
commodations. Gen. Schouten, the
promoter of the bank, is an outstand-
ing example of a self made man. He
came to the city thirty odd years ago
from an humble home in Ottawa
county and has accumulated $750,000
by shrewd investments in bank stocks
and public utilities. He could furnish
half the capital for a million dollar
bank himself and still have enough left
to keep himself out of the shadow of
the poor house.
Meeting George Morse at the club
the other day, I asked him how much
stock he had taken in the new bank.
He replied, “I have not been invited
to join Schouten in his new under-
taking, but if he wants $25,000 or $50,-
000 of my money he can have it on
request.”
“You must know him pretty well to
make such a statement,” I replied.
“Know that bird? I should think I
do know him. Twelve years ago he
called me into the Michigan Trust Co.
and told me he was putting $5,000 in
a new bank then organizing in Detroit;
that if I wanted to do the same he
would attend to the preliminaries. I
whipped out my check book and hand-
ed him my check for $5,000.
that stock is worth $100,000.
he doesn’t think he will have a twenty
To-day
Perhaps
to one proposition in his own bank in
twelve years, but I will take a flyer in
anything he time he
crooks his finger.”
suggests any
I am not a member of the Rotary
Club, but a thoughtful friend invited
me to be his guest last Thursday to
witness the generous attitude of the
Club toward Charles W. Garfield on
the occasion of his 8lst birthday.
Among the tokens of affection given
the youthful
enormous cake with eighty-one lighted
gentleman was an
candles. The presentation speech was
made by Clay H. Hollister. It was an
epic in prose. Mr. Garfield was evi-
dently laboring under deep apprecia-
tion of the situation when he said:
“T am the richest man in the world
because I have so many friends. That
is all | can say.”
Few men have the blessed privilege
of rounding out a long life of useful-
ness and service under the unique cir-
cumstances which surround Mr. Gar-
field, who has myriads of friends and
E. A. Stowe.
—_+-.>—___
Chains Have Played Havoc With
Wealthy Heights Grocers.
Within the past few years operators
practically
no enemies.
of chain groceries have
eliminated independent grocers from
the Wealthy Heights district of Grand
Rapids. Only one remains as a con-
testant for the trade in foods of a large
wealthy section of the city. Five or
six years ago the district was well
served by Drake & Erickson, Farrell,
S. C. Vanderploeg and others. Piggly
Wiggly of the chains came into the
field first, quickly followed by A. & P.,
K. & B., Kroger and others. W. D.
Drake, who had succeeded Drake &
Erickson, after a profitable co-partner-
ship of twenty-five years, was forced
out of business by the unfair practices
of the chains, with but a small accu-
mulation of profit as a reward for
many years of toil spent in honestly
Heights.
Powers
serving the people of the
Farrell, Whalen
Brothers and other independent gro-
Brothers,
cers were unable to withstand the un-
fair competition of the chains.
Seemingly only S. C. Vanderploeg
has the means, the pluck and the per-
sonality needed to deserve and hold the
trade of many patrons. Van carries
a wonderful stock and employs com-
petent and courteous salesmen. His
large display window is ever filled with
fruits, vegetables and foods of vari-
ous kinds, temptingly displayed.
Drake is living on a small farm near
Hudsonville.
Wealthy
Heights district is owned and operated
by the Denison & Dykema Co. The
founded in 1892 by
William Denison and Jacob Dykema,
Heirs of
The oldest store in the
business was
both of whom are deceased.
the deceased and former partners of
the original firm now own and carry
on the business. The main structure
of the buildings occupied by the com-
Judson M.
The com-
pany were erected by
Peaslee, a grocer, in 1872.
pany deals in hardware and _ house
furnishing goods and installs heating
apparatus and plumbing.
Wealthy
six stores, which provide about every-
Heights contains twenty
thing needed by residents of the dis-
trict. Two meat markets and two
bakeries have withstood the competi-
tion of the chain stores, although the
markets have been compelled to add
quite complete stocks of groceries,
aside from fresh fruits and vegetables.
Two drug stores furnish confections,
tobaccos, literature, soft drinks and a
few drugs, when called for.
Wealthy street was given its name
by Jefferson Morrison, the first Judge
of Probate for Kent county in honor
of his wife, whose name was Wealthy.
During the later years of his life, Judge
Morrison was engaged in the business
of selling groceries on Monroe avenue.
Arthur Scott White.
——_>+ > ___
Had Mountain Visitors From Michi-
gan.
3anning, Calif., March 12—I recent-
Iv had with me on the ranch for three
days John Russell, of Iron Mountain:
for one dav, Fred Powers and George
Caulfield, of Grand Rapids. The
weather was fine while thev were here,
but it rained and snowed just after
they left here. Everything is growing
and we are looking for an early spring.
So little Johnny Jewett was the cap-
tain of the hill gang who ran street
cars down Monroe street. Little
Tommy Robins blamed the boys from
the West side, but I was too young
at that time. Was told about it bv
Thomas McLain and Tom _ Robins,
who were part of the Grand Rapids
early police, but I remember night
watchman White and his dog. I lived
opposite the Grand River house on
Division street where Sproul & Mc-
Gurrin later had their store. Abe
Hendricks ran the hotel.
George McInnes,
 
10
THE LOUISVILLE SURVEY.
tT
Facts Uncovered Very Valuable To
Grocery Trade.
The Louisville Grocery Survey, al-
though not yet complete, covers a wide
range so far as it has gone, and the
results so far obtained are so clearly
typical, not only of the Louisville dis-
trict, but of conditions in the country
at large. as to give them a very high
and general value.
This survey, it should be borne in
mind, is official in character, having
been conducted under the direction of
1
the
United States Department of Com-
merce, in co-operation with a board of
lirectors composed of Louisville busi-
ness men, assisted by representatives
of many National interests.
{t began with an inventory. In two
stores inventoried this surprising com-
parison was presented:
Store 1: $115,000 volume, inventory
investment $3,000; ratio 37 to 1.
Store 2: $25,000 volume, inventory
investment $3,500; ratio 7 to 1.
Here was curtailment of investment
in stocks in actual operation with a
vengeance and obvious increase in the
total volume resulting. Here was un-
selected stocks, uncovered —a_ trans-
parent influence in restricting volume.
But both stocks were laid bare pub-
licly and a score of retailers saw their
own shelves in their minds’ eye stark
naked.
One store inventoried was nothing
less than a grocery museum. This
grocery carried about 2,100 items of
stock, including notions, dry goods,
drugs and some hardware items. With-
in the field of grocery commodities,
his situation was bad enough, since he
had a variety of specialty items which
he could scarcely expect to sell in the
section of lower incomes in which he
was working. For instance, he had a
heavy stock of canned grape fruit juice,
an item which is just coming into gen-
 
eral use. He had several cases of white
 
tuna fish. a type which has not been
caught for three vears, and several
obsolete brands of canned goods, rang-
ing from two to four years since the
time the brand was discontinued.
One of the older stores which has
been studied indicated the fondness of
 
1 “4
ne retail
er for old cases of commodi-
 
ties which have apparently been with
him since he was a boy. When he
sent back his priced inventory, many
items were marked “of no value,”
46
“probably not salable,” “in bad condi-
tion,” etc., but no indication was made
as to throwing away these items. The
same identical cans would probably be
found somewhere in the store if it were
to be inventoried again in five or ten
vears. Many unbroken cases were
found in his large stockroom, weath-
ered wi apparently undis-
turbed for years. One of the dusty
cases, on examination, was found to
contain canned pineapple, pancake flour
 
 
There is a very great tendency for
some of the retailers to stray into for-
eign fields outside of the grocery line.
One man, when’ inventoried, had re-
cently put in a complete stock of paint.
MICHIGAN TRADESMAN
It was not necessary to inventory this
paint, since the invoice received with
it two weeks before still represented
the stock on hand, except for two cans
which he denfitely remembered as con-
stituting his sales for the period. The
same man had dozens of items in his
notions department; he defended him-
self with regard to this stock, however,
saying he was sure that these items
netted him more than $30 a month
sales. The several hundred items re-
quired to make $600 sales for the year
was clearly out of line with the annual
sales volume of $60,000.
The surveyors were overwhelmed
with requests that stores be inventor-
ied; but a limited staff and limited time
compelled the restriction of the survey
to twenty-eight retail establishments.
But there was no intent to diagnose
a disease without supplying a remedy.
Perpetual inventories were set up ‘7
each store, so that every in-and-out
stock movement was translated into
gross margin terms that none could
mistake.
In the cleanest stock that was found
there have since been many elimina-
tions of items; and gradually the slow
movers will make a final exit.
It is easy to mark articles which yield
too little to warrant the effort im-
posed by carrying them. They will
yield more, if their price is raised; but
will they sell at the higher price? They
will yield more if their cost is lowered;
can they be bought for a lower price?
They can be dropped out. unless some
important customers insist on having
them. But will they insist? If they
will, they will pay a higher price.
In the final test, it is the consumer
who decides which merchant shall suc-
ceed. So the merchant must defer to
the customer. He can exercise his own
judgment as to what to offer; the cus-
tomer has to say what will be bought.
There is a prevalent idea that the re-
tailer must have what the consumer
wants. That is interpreted to mean a
consumer; supplying a consumer means
a dead item and a higher cost. It means
inadequate service to the rest of the
consumers who patronize the store; it
means higher prices—or failure.
All of these services cost money; the
consumers pay the total cost in the
end. Too expensive service lowers the
values that can be offered; it raises the
price wthout raising the value, or it
puts merchant and supplier out of
business.
This survey will develop the costs
of services, although this preliminary
exposition can do no more than sug-
gest them in the limited time it has
been operating. There is a natural em-
phasis on price because differences of
price are obvious for everyone to see.
But value is not apparent; differences
in value must be demonstrated, par-
ticularly where it is concealed in a can.
This suggests another, most import-
ant phase of this survey; the matter
of display. There is a physical demon-
stration of display in the model store
presented at Louisville. It cannot do
more than suggest the importance of
store arrangement so that all of the
stock can be made visible, exposing
March 20, 1929
. AROMA
That Whets the Appetite
LE FLAVOR
clishis the Jaste
 
 
 
  
  
This is the coffee with
sufficient creamy sub
stance to be the high
spot of every meal—
NATIONAL GROCER CO.
 
 
 
GRAND RAPIDS PAPER Box Co.
Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING
G R AN D RAPIDS, MICHIGAN
 
 
 
 
 
Without a Will your wife
may receive only part of
your property — Make a
Will now!
The MICHIGAN TRUST Co.
GRAND RAPIDS
 
 
 
 
 
on acme
sieeeneenes
 
 
 
 
5
f
i
i
'
'
 
 
 
March 20, 1929
MICHIGAN TRADESMAN 11
 
consumers to the temptation to buy
those things that appeal to the eye,
when they are within easy reach of the
hand.  > >
Gold Imports Loom This Year.
Depression in leading world ex-
changes has reduced the rates of seven
countries to the gold import point and
suggests the probability that high
money here will draw a_ substantial
amount of gold this year.
Without naming the specific points
in each case at which it becomes profit-
able on a decline in the foreign ex-
change to ship metal it will be found
that the present market rates on the
exchanges for Great Britain, France,
Italy, Germany, Holland, Argentina
and Canada either are virtually down
to or actually below their respective
gold import These foreign
countries do not want to lose metal
and through their central bank control
presumably will support their exchang-
levels.
es to prevent shipments as long as
possible.
Yet it will be recognized that gold
must come this way in the end if this
country’s heavy export trade balance
continues and if no offset is provided
through a heavy resumption of for-
eign lending. No developments in the
first quarter of 1929 to date suggest
the immediate probability either of a
shift in our favorable trade balance or
a resumption on any substantial scale
of the flotation here of foreign issues.
It leads to the conclusion that eventu-
ally more gold will come in.
This evidence is strengthened by a
consideration of still another alterna-
tive. European countries could check
the gold movement that is indicated
now through a series of increases in
money rates abroad. They might off-
set the pull on gold from high money
rates. It is an alternative they will
consider. Whether Europe will be
willing to handicap her own industrial
position by the adoption of stiffer
money at this time in order to keep
her gold is not an easy question to
answer. She may find it necessary to
choose between the pains of gold ship-
ments or those of dearer money at
home.
So many factors enter into the inter-
national movements of metal that the
best prophets can do no more now
than say that the way has been pretty
clearly prepared for gold imports and
that, unless powerful steps are taken
overseas, this year conceivably may
leave the United States the possessor
of more metal than when 1929 began.
If history bears out the conclusion
suggested in present statistics it may
be that the relief to the money posi-
tion so much sought by the market
here will be provided partially through
the receipt of metal from abroad in the
months immediately ahead.
Paul Willard Garrett.
[ Copyrighted, 1929.]
—_—_+-+—___
Getting on is largely a matter of
keeping on.
Supply of Bonds Diminishing.
With the reduction in new bond
flotations conservative bankers now
see a time coming when the demand
for good bonds will exceed the supply
and reverse sharply the present trend
in prices.
Last week’s drop in Government
securities to new low levels emphasizes
what has been apparent in the market
for corporate issues that the available
yield on bonds is becoming increasing-
ly attractive.
may be obtained at prices to yield 4.33
Even municipals now
per cent. on the average whereas rail-
road bonds yield 4.56 per cent., utility
4.80 and industrial descriptions 5.00.
No such yields were available in 1928.
If we accept Standard’s yield of 4.67
per cent. on sixty representative bonds
in different classes as a fair index of
the market we must come to the con-
clusion that at no time since 1925 has
so substantial a return been offered to
bond investors as now. It is an appro-
priate time to review the history of
From the be-
ginning of the present century until
1917 when this country entered the
bond yields since 1900.
war the available yield on corporate
bonds varied generally between 4 and
41% per cent. It then rose steadily with
the decline in bond prices until a new
high yield of 6.11 per cent. was estab-
lished in July, 1920, when bond prices
touched low. Then it declined until a
low of 4.37 was reached in early 1928.
With the downward tendency in
bond prices since then the yield has
crept forward until it is now back on
a level with that offered in 1925.
Whatever may be the disposition of
individual investors toward bonds in
the future institutional in-
vestors such as insurance and_ trust
certain
companies will always want a large
portion of fixed interest-bearing obli-
And it is
a striking fact that the new offerings
of bonds are becoming scarcer. To
date in 1929 only $728,000,000 in new
bonds have been offered for public sub-
scription as against $1,373,000,000 a
gations in their portfolios.
year ago. That this shrinkage repre-
sents a general reduction in corporate
financing does not follow. As much
new money has been raised through
public financing so far this year as last.
The difference comes in offerings of
new stocks that total $809,000,000 for
1929 to date as against $163,000,000 in
the same period last year.
Whether the fashion changes or not
this trend in financing is certain to
create a condition increasingly favor-
able to the market in bonds already
outstanding. Paul Willard Garrett.
[Copyrighted, 1929.]
—_—_—_+~+-—__—
A. & P. Company May Give Credit.
The Atlantic & Pacific chain is said
to be experimenting with a so-called
“finance corporation,” through which
it is planned to go into the credit busi-
ness on a large scale. This finance
corporation will offer to loan a cus-
tomer the amount of a full month’s
grocery bill, charging therefor a low
rate of interest, and guaranteeing the
customer that the saving in the
month’s bill will exceed the amount of
interest paid. At the end of the month
the customer pays his grocery bill and But there are no telephone orders or
renews the loan for another month. free delivery.
 
L. A. GEISTERT & CO.
Investment Securities
GRAND RAPIDS — MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING
Telephone 8-1201
 
 
Fenton Davis & Boyle
Investment Bankers
GRAND RAPIDS
Grand Rapids National Bank Bullding
Phone 4212
Detroit
2086 Buhl
Buliding
Chicago
First National
Bank Building
 
 
 
GRAND RAPIDS
NATIONAL BANK
Established 1860—Incorporated 1865
NINE. COMMUNITY BRANCHES
 
GRAND RAPIDS NATIONAL COMPANY
Investment Securities
Affiliated with Grand Rapids National Bank
 
“The Bank on the
Square”’
 
 
 
 
 
ODIN CIGAR COMPANY
Common Stock
The stock of this company earned $3.12 a share in 1927 and has been placed
on a dividend basis equal to $1.40 a share annually to yield 7.35% on the
present selling price.
CIRCULAR ON REQUEST
A. G. GHYSELS & CO.
INVESTMENT SECURITIES
Buh! Building, Detroit Peninsular Club Bldg., Grand Rapids
 
 
MUNICIPAL BONDS
SILER, CARPENTER & ROOSE
360-366 SPITZER BLDG.,
TOLEDO, OHIO
Phone, ADAMS 5527
10389 PENOBSCOT BLDG.,
DETROIT, MICH.
Phone, RANDOLPH 1505
 
 
 
 
14
MICHIGAN TRADESMAN
March 20, 1929
 
MUTUAL FIRE INSURANCE
Quality Now Prime Requirement,
Instead of Price.
One of the greatest lessons learned
by retail merchants might well apply
to any business, and has long been a
principle upon which stock fire insur-
ance has served the public. In this
country there is no form of distribu-
tion, merchandising, manufacturing, or
business of any kind, that is exclusive. »
Not many years ago a manufacturer
could make goods as he pleased and
depend upon intensive, high-powered
salesmanship for distribution and
profit. Goods could be forced upon
the public. Ruskin had this thought
“There is
hardly anything in this world that
someone cannot make a little worse
and sell a little cheaper, and the peo-
ple who consider price only are this
man’s lawful prey.” Since the war a
tremendous change has come over the
American people. Price alone is no
longer the exclusive measurement by
which people buy. Many patrons, and
by no means were they all in the poor-
er classes, never had opportunity to
investigate values beyond a very limit-
ed price range, but as their buying
power increased, new opportunities of
purchasing were opened up. With in-
vestigation of the value of purchases
new standards arose and quality was
demanded in addition to price appeal.
in mind when he wrote:
Manufacturers found an increased
market for goods of the best materials,
their reputation for fair dealing estab-
lishing the value of the articles in the
minds of the public. Merchants found
that many people were willing to pay
a fair price for goods which bore a
label, or denoting the re-
liability and character of the merchan-
dise. Fire insurance, too, noted a new
interest on the part of policyholders in
the principle that financial protection,
in order to be protection at all, must
be unquestioned. That form of fire
insurance which is based upon two
hundred years of experience in fur-
nishing indemnity at a predetermined
price has a proven record of stability.
That fire insurance is one of the few
necessities which must be created and
sold before the cost of the service is
known must be a novel idea to those
engaged in manufacturing and mer-
chandising fields of activity. Years of
experience have demonstrated, how-
ever, that fire insurance has been sold
at a very reasonable price. Experi-
ence, based on adequate statistics and
aided by a reasonably accurate sched-
ule of charges, can predetermine the
rate that should be charged. Eventuli-
ties such as conflagrations, or the
failure of the human element, may dis-
arrange any schedule, but statistics of
the last ten years clearly indicate that
the average cost of stock fire insur-
ance has been reduced.
symbol,
Politicians who have been urging
Government control of certain indus-
tries have learned to their surprise that
a promise of lower prices for a com-
modity is no longer met with the ac-
The public
wants to know why and how prices
can be reduced. It is no longer satis-
factory for the proponents of govern-
claim of a few years ago:
ment in business to explain that be-
cause a business is handled by the
Government prices can be reduced.
People want to know what costs of
government operation eliminated from
the business in question may be ap-
plied to general taxes and thereby be
swallowed up in a tide of rising costs.
This growing demand on the part
of the public for quality and service,
rather than cheapness for the mere
sake of cheapness, is more than a will-
ingness to admit that every honest
business is deserving of a fair profit.
The story is told of a man who felt
that he could not afford an automobile,
but because he found one marked $45
he bought it, and got it home. He
paid $16 each month for a garage and
the repair bills mounted up until he
finally tried to sell it. Finding no
purchaser, at any price, he gave the
car away and eventually started his
automobiling career with a purchase
which at least gave him a measure of
return for his money.
There is unquestionably a public de-
mand for articles of a standard price,
with a gradual avoidance of commodi-
ties that carry with them the possibil-
ity of contingent and uncertain costs
A cardinal prin-
ciple of fire insurance is financial pro-
in the near future.
tection at one reasonable price with
no demand for future assessment.
Knowing the ultimate cost of insur-
ance in advance is of tremendous im-
portance to dry goods merchandising.
So long as “price” alone does the sell-
ing there can be no established values
upon which progress and culture in
America can be built.
——_>- > ___
The Mt. Pleasant Oil Field.
Mt. Pleasant, March 19—The dis-
covery and development of a virgin
oil field is a very interesting experi-
ence, especially if the field gives in-
dications of being unusually rich or
extensive and promises a long period
of production.
Mt. Pleasant at this time is in the
preliminary stages of a_ well-defined
oil boom, with what gives every in-
dication of being one of the richest oil
areas discovered in the Northwest.
A remarkable fact is that there have
been no dry holes bored, for the six
wells already completed, covering an
area of four square miles, are all good
wells, holding up well, and two of
which are in the thousand barrel per
day class. A score more derricks are
on the ground.
Naturally this activity has and is
bringing a lot of capital and business
into Mt. Pleasant and it is freely pre-
dicted that a very rapid growth is in
store for this already very enterprising
and attractive city.
Already business locations are at a
great premium, because competitive
business, dealing in all oil supplies and
who have to find their outlet right on
the ground near the oil field are very
insistent for locations, and Mt. Pleas-
ant to-day is in great need of more
business blocks, as well as offering a
field for various business activities, as
well as many more mdoerate sized
modern homes. What adds to the de-
sirability of the situation is the fact
that the oil field, eight miles distant, as
far enough away from the city to pre-
vent any of the disagreeable features
of an oil field affecting the city.
Oil men are here from the four cor-
ners of the earth, from Irak, from
Lima, Ohio; from Mesopotamia and
from Los Angeles and Texas, Okla-
homa and Baku. The curious thing is
they all seem to be acquainted. They
have met on other or various oc-
casions and places where oil activities
showed. brightest, they all talk the
same language—of formations, drifts,
levels, but mostly the big word is pro-
duction.
In most cases these men have fol-
lowed oil in its many phases all their
lives. This compels the conviction
that once an oil man, always an oil
man.
Neither is this oil activity confined
to Isabella and Midland counties, as
wells are being drilled all over North-
ern and Central Michigan. One at
Vestaburg, another near Remus in
Mecosta county, and dry holes at Wol-
verine and near Grayling. There 1s
also a test well being driven on the
Clare-Roscommon countv line, just
off U.S. 27, about midway between
Harrison and Houghton Heights, on
Houghton Lake. There has been con-
siderable opposition to drilling at
Houghton Heights, as many do not
want this very beautiful summer re-
sort disturbed by the hurly burly of an
oil field.
Michigan is becoming great in multi-
tudes of ways, with its diversified
farming, its wonderful industrial
growth, its minerals, its shipping, and
now the promise of a great oil indus-
try. It is not far to drive to Mt.
Pleasant and see the lofty oil derricks
in every direction. Equally impressive
are the long trains of oil tanks, lined
up or leaving Mt. Pleasant daily.
W. J. Cooper.
——
“When did the first Scotchman learn
to swim?”
“When
built.’
the first toll bridge was
——_2>2>—_—_
John Olert, grocer at Holland, in
renewing his subscription to the
Tradesman said he is enjoying every
issue.
 
Affiliated with
320 Houseman Bldg.
The Michigan
Retail Dry Goods Association
Insuring Mercantile property and dwellings
Present rate of dividend to policy holders 30%
 
 
THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY
Grand Rapids, Mich.
 
 
 
 
FINNISH MUTUAL FIRE
INSURANCE COMPANY
Calumet, Michigan
Organized for Mutual Benefit
Insures Select Mercantile, Church, School and Dwelling Risks
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Charges Michigan Standard Rates
Saved Members 40 to 68% for 33 Years
No Membership Fee Charged
For Further Information Address
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WILLIAM N. SENF, SECRETARY-TREASURER
 
 
 
 
 
cen te OER SALE ESTE NENA PB NATETIP
 
 
March 20, 1929
Scenic Highway Nearly Two Miles
High.
Los Angeles, March 15—High above
a hole in the earth that men call
Owen’s Lake and less than a day’s
ride from here, the giant jaws of a
steam shovel are breaking down Amer-
ica’s last frontier, blazing a motor
trail to the “Roof of the United
States.” The road has already reached
an elevation of 8,000 feet. It will bi-
sect the high Sierras, connecting
Owen’s Valley, from which Los
Angeles’ major water supply is secur-
ed, with the San Juaquin Valley. You
reach it by way of Bakersfield, Porter-
ville and Lone Pine. It will create a
new highway through Cottonwood
Pass and will very soon attain an ele-
vation of more than 10,500 feet, or
much the highest roadway in the
United States. It will open up what
in the future will’ be the greatest plav-
ground in the land. It will be one of
the finest pieces of highway engineer-
ing ever accomplished anywhere.
This was revealed by a week end
trip we took the other day to keep in
practice for the delightful journeys we
contemplate the coming summer. At
Lone Pine there is a picturesque camp
where many tourists entrain to go up
the East slope of the Sierras on horse-
back to reach the highest elevation in
the country—Mount Whitney. Six
months ago it was the end of the trail
for the motor car, but now it is the
gateway to the most picturesque fron-
tier district in America—a land of
great divides and timbered ranges,
jeweled with crystal lakes, purling
streams—a monstrous block of the
United States as primeval in its soli-
tude as the day the first white man
saw it, when it was only an Indian
hunting ground.
High up in this countr’. set on the
shoulder of granite which supports Mt.
Whitney, 14,501 feet high, men and
women in the future will find grandeur,
recreation and_ historical romance
which has been bared to but a chosen
few, because the East slope of the
Sierras rises very abruptly from the
floor of Owen’s Valley. Until now it
has been left to a few strong-hearted
men with vision, pioneers, so to speak,
operating pack trains of highly trained
horses and mules, to carry the sight
seers into this country of romance.
By the first of July this new road
will have reached the top of the first
range which has stood as a fortress
against the motor car. The surprising
thine about this mountain road, bur-
rowed out of the steep slope which has
worn out many pack trains because of
the sudden rise necessary to reach the
top, is that the road is not less than
twenty-five feet wide at any point, “nd
at most places is wide enough for three
large cars to travel abreast. The
steepest grade on the entire road will
not exceed 8 per cent., which is only
for short distances, and the highest
grades in the main are less than 6 per
cent., which would not be considered
excessive in many point in Michigan.
What is called Owen’s Lake is as dry
as a bone, becatise the waters of the
mountains have been diverted into the
Los Angeles aqueduct. It is a spec-
tacle world travelers have written
much about. Beyond the lake bed and
to the East of the Valley, the white
mountains raise their browned backs,
and still further Eastward are the
multi-colored Panamints, which form
the West wall of Death Valley.
In spite of winter weather, which is
always severe in these mountains, the
giant steam shovel keeps gnawing
away, for the engineers are determined
that the first shoulder of the range
shall be crossed early this summer in
any event, and it looks to me that they
know what they are talking about.
Cottonwood, as the highest pass will
be known, will be more than 10,500
feet high, but it will not be windswept
like many other similar higt -ays for
the reason that the timber line extends
several hundred feet above the highest
MICHIGAN
point of construction, which will pro-
tect it from driving snow storms In
winter, leaving it passable from the
end of May to the first of December.
It runs through twelve miles of giant
Sequoias, in one forest, which was
duly considered when the surveys were
made.
Because of the contour of the coun-
try, about sixty miles of the road will
be fairly level, although the elevation
will vary from 5,500 to 10,500 in the
main. Along the highway are great
meadows and flats, ri~ht beneath the
highest peaks, with wild life and vege-
tation abourdine everywhere. The
Cottonwood basin, for examole, re-
minds one of Yosemite Valley, in
miniature form.
All these beauties will soon be read-
ilv available for more than two million
local people, most of whom _ possess
individual automobiles.
Frank S. Verbeck.
—_—_ > o__—_
He Was Unlucky.
A Sunday school teacher, after tell-
ing the class the parable of the talents,
gave each boy a dime, explaining that
they were to use their capital during
the week and report on the following
Sunday how much they had made.
‘Now, then,” he said to the first boy,
when they gathered a week later,
“how much has your talent gained?”
The boy produced 20 cents, and the
teacher was delighted.
“Splendid,” he exclaimed, then turn-
ed to the second boy.
“And how much have you brought?”
“Nothing, sir.”
The teacher’s expression changed.
“There, you see,” he told the class.
“George has used his talent and
brought one talent more, while Jimmy
has lost the talent he had.”
He turned sternly to Jimmy.
“And what has become of your tal-
ent?”
“T tossed up with George, sir, and
he won.”
——_- es
Lenten Specialties Inactive.
The younger generation and chang-
ed methods of living are blamed by the
grocery trade for an annual decline in
the purchase of Lenten specialties, ac-
cording to opinions expressed by a
leading
compiled so far in the present season
show a further drop in Lenten sales
as compared with the previous year, it
Although sales efforts are
still made annually by means of ad-
wholesale grocer. Records
was said.
vertising and other methods to center
attention on Lent
that special action along these lines
may be dropped within the next few
years.
it was predicted
—_—_~+~+.___
Meat Surplus Affects Hides.
Restricted consumption of meats, at-
tributed by business men to dieting
and economic developments, has left
a surplus of beef in the hands of pack-
ers and is one of the reasons for the
present oversupply of hides, according
to E. M. Yeomans, acting manager of
the industrial bureau of the Merchants’
Association. The situation, he ex-
palined, was detailed by local dealers
in hides and leathers. An upward
trend is expected in the market, how-
ever, when Spring buying activities at-
tain their full pace.
—_——o- so
Frequently it is the man who makes
you maddest who makes you think the
most.
TRADESMAN
 
1862 - - 1929
SEELY’S FLAVORING EXTRACTS
SEELY’S PARISIAN BALM
Standard of quality for nearly 70 years
SEELY MANUFACTURING CO.
1900 East Jefferson. Detroit, Mich.
 
 
 
mi Tipsy cays
Mortgage
Investments
WILLIAMA,. FIXEL
1010 Buhl Bldg.
Detroit
 
 
Arthur F. Crabb
Flowers of Quality
13 Jefferson Avenue
Grand Rapids, Michigan
Flowercphone 94234
 
 
 
 
 
 
 
Link, Petter @ Company
(Incorporated )
Investment Bankers
7th FLOOR, MICHIGAN TRUST BUILDING
GRAND RAPIDS, MICHIGAN
 
THE
JAY A. BERG
SALES CO.
211 Ashton Bldg., Grand Rapids
Phone 83801
SPECIAL SALE ENGINEERS
EXPERT MERCHANDISERS
LIQUIDATOR
SPECIAL ADVERTISING
Write, Wire or Phone
 
 
 
 
Henry Smith
FLORALCo. Inc.
52 Monroe Avenue
GRAND RAPIDS
Phone 9-3281
 
 
 
15
COCOA
DROSTE’S CHOCOLATE
Imported Canned Vegetables
Brussel Sprouts and French Beans
HARRY MEYER, Distributor
816-820 Logan St., S. E
GRAND RAPIDS, “MICHIGAN
 
 
 
The Brand You Know
by HART
 
Look for the Red Heart
on the Can
LEE & CADY Distributor
 
 
 
 
 
 
 
 
I. Van Westenbrugge
Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)
Nucoa
KRAFT (A ) CHEESE
All varieties, bulk and package cheese
‘“‘Best Foods”’
Salad Dressings
Fanning’s
Bread and Butter Pickles
Alpha Butter
TEN BRUIN’S HORSE RADISH and
MUSTARD
OTHER SPECIALTIES
 
 
 
 
x vem vem YS
FRIGIDAIRE
ELECTRIC REFRIGERATING SYTEMS
PRODUCT OF GENERAL MOTORS
 
 
 
 
 
 
For Markets, Groceries and
Homes
Does an extra mans work
or pom) > ce.
No more putting up ice
A small down payment puts this
equipment in for you
F.C. MATTHEWS
& CO.
lil PEARE S}_N. W
Phone 9-3249
a: a ee) a ED ec.
 
 
Xewvesc as asean: ee ee ed %
 
16
LIVE LOT OF GROCERS.
 
They Hold Their Thirty-First Annual
Convention.
Another convention, the 31st, of the
Retail Grocers and Meat Dealers As-
sociation of Michigan has gone into
history. In point of enthusiasm and
worth-whileuess, it is one of the best
we ever had. While the registration
was a little below last year (273), yet I
feel that the members who attended
were wonderfully well repaid for the
The local as-
sociation made splendid preparations
for the reception of the delegates and
everything moved without a hitch.
After the call to order by the local
President, Garrett VanderHoning and
the asking of God’s blessing by Dr.
John A. Dykstra, our old friend, Lee
H. Bierce, Secretary of the Grand
Rapids Chamber of Commerce, gave
the address of welcome. Lee was there
with his red necktie and sunny smile,
chuck full of enthusiasm for Grand
Rapids and its various industries and
showed why Grand
Rapids was the Furniture Capitol of
time and money spent.
activities. He
 
A. J. Faunce.
the World. He said that Grand River
had in its day carried more logs to
tidewater than any river in the world.
Abundant wood and plenty of water
power, coupled with foresight, had
made Grand Rapids the great furniture
We were given a wonderful
welcome to Grand Rapids. In response
Vice-President A. J. Faunce thanked
Mr. Bierce and showed his apprecia-
tion of what Grand Rapids is and what
it has done.
President Hans Johnson was then
introduced and he gave an optimistic
report of the year’s activities and an
outlook for the future. He showed
that 65 per cent. of all business is still
A cam-
paign of education will tend to keep
these stores dominant, but organiza-
tions will not help those who will not
center.
done by independent stores.
help themselves.
President Hans Johnson advocated the
advisability of employing a full-time
Secretary.
The Secretary’s annual report, pub-
lished in last week’s Tradesman, was
enthusiastically received, as was the
Treasurer’s.
MICHIGAN TRADESMAN
The first address of the afternoon
was by Dick Miles, of Holland, which
was published in last week’s Trades-
man. It was well received.
Ed. Hesse, of Muskegon, spoke on
the subject “Price Tags and Price
Cards.” He told about a number of
experiments he had recently made
which proved that well-displayed and
well-priced goods are three-quarters
sold. He urged the uniform system of
shelf price tags. It seems to be the
universal complaint that it is hard to
keep price tags in shape and the mem-
bers of this Association are looking
for a good system that can be easily
kept in order.
At this point E. A. Stowe was called
upon for a few remarks. He told about
the first convention held, forty-five
years ago, of which he was Secretary,
five of whose members are still alive.
He showed that only one out of one
hundred grocers are allied with us as-
suring that there is an abundant field
for work. He urged us to continue
our work, even though our number is
small, saying that if the time ever
comes when we dissolve this organiza-
tion, we become galley slaves.
M. C. Goossen of Lansing, gave an
enthusiastic report of the New Orleans
convention, as follows:
It is my pleasure to report that the
South has a wonderful city in New
Orleans, with its great water front.
Hon. Arthur J. C. Kiefe welcomed the
many delegates and turned the keys
over to the National President. When
John examined the various places, he
found even the locks had been taken
off the back doors.
All this happened in my absence,
for the train we took did not reach
New Orleans until 9 p. m., instead
of 9 a. m. Monday morning, having
been wrongly informed by the G. T.
agent at Lansing. We were told the
mayor gave a stirring address of wel-
come.
Chas. H. Hamilton, President of the
Chamber of Commerce. in behalf of
Civic New Orleans. also delivered a
wonderful address of welcome. which
Past President John C. Sheehan re-
sponded to in appreciation of the hos-
pitality offered the convention. New
Orleans is to be congratulated for
their entertainments, both for the
ladies and the gentlemen comprising
our party. Automobiles were at the
disposal of the ladies to sightseeing
places and for both ladies and gentle-
‘men for trips to the American Sugar
Refining Co., whose offices originally
were a plantation home with verandas,
lawns, flower beds and tropical trees.
After taking the delegation through
the plant, we were entertained with
a boat ride on the Mississippi River
at night, where danving took place and
a bathing beauty contest took the eyes
away from lunch tables for the time
being.
We were also entertained by the
Fruit Dispatch Co. at their docks,
watching the unloading of bananas.
The swift way of handling them from
the lower part of the boat, from which
they were placed on lifting belts with
a scoop every three or four feet suffi-
cient to carry a bunch of bananas and
raised to top and rolled on a moving
belt and carried to different box cars
as they were assorted, and men shoul-
dering them, for the different cars
waiting, being counted by click as the
men passed through a gate. We were
taken on the big boat, of which there
were several, where lunches were
served. consisting of soft drinks, coffee,
chocolate, cheese sandwiches, olives,
meat and everything plenty, and as
each person passed off the boat, he was
presented with a bag of tree ripened
March 20, 1929
 
bananas, the flavor of which was won-
derful. :
A trip to the National convention
has a great educational influence upon
one’s business, which is of lasting
benefit in the life of a grocer.
We had a fine address from a New
Orleans woman, Florence H. Stone,
Treasurer of the National Profession-
al Business Women’s Club. She spoke
very highly of the cooks of New
Orleans.
We had talks on pushing coffees and
how it held trade on other goods. We
enjoyed the rotating of officers,
handling the different subjects at vari-
ous sessions. Each had a responsibil-
ity which was gratifying to those
present.
We heard much on grasping the new
ideas of business. The benefits have
been numerous. Having been inter-
ested in association work as a g--~7er
since 1882 and on trade interests since
1883. I feel with the experience and
accomplishment in the Grand Rapids
local association, from the time Mr. E.
A. Stowe, of the Tradesman—then the
Secretary—working together, that we
have accomplished the present State
and Federal Pure Food Laws and
standard measurements and weight of
contents of all packages.
I deem it a great honor to have at-
tended four national conventions,
where I have made many acquaint-
 
J. F. Tatman.
ances, uniting with others for a great
common good in building up our local,
State and National Association of Re-
tail Grocers and Meat Dealers.
E. E. Van Antwerp was honored by
the Lansing Association with expenses
for himself and wife, by which their
two boys were benefited. Frank Preus
got the fever and enjoyed the trip. My
wife and Mrs. Van Antwerp had a
round of pleasure together with her
bovs.
T arranged with the credentials com-
mittee so that Mr. Van Antwerp and
Mr. Preus might act as delegates from
the State, thus having three votes in-
stead of one. There was a grocer
present from Jackson whose name I
do not remember.
Portland, Oregon, was the choice for
the 1929 convention and it is to be
hoped that our State will be represent-
ed there.
The following committees were ap-
pointed by the President:
Nominating—J. A. Berglund, Mus-
kegon; F. Vogel, Detroit; W. H.
Smith, Central Lake; L. W. Van
Dusen, Lansing; James Pardee, Flint.
Resolutions—Ed. Hesse, Muskegon;
O. H. Bailey, Lansing; Joe Kardux,
Holland.
Auditing—S. C. Vander Ploeg,
Grand Rapids; Lee Lillie, Coopersville;
F. H. Albrecht, Detroit.
A telegram of regret was read from
three of our faithful Merrill members—
Messrs. Trahan, Crosby and Shaefer.
Tuesday evening we attend the food
show, finding it to be one of the most
beautiful and best
visited,
patronized ever
Grand Rapids grocers used
this means of financing the entertain-
ment of the out-of-town visitors and
were highly successful.
Wednesday morning session opened
promptly on time. The first address
was by Herman Hanson, of Grand
Rapids, whose subject was “The Best
Method of Controlling Credit Losses.”
He gave the following principles for
the granting of credit:
1. First look up your man and make
out a card.
2. Have a definite understanding
when he is to pay.
3. Live up to that agreement to the
letter.
4. In case of delinquent accounts,
turn them over to your credit bureau
promptly.
Sympathy does not enter into the
picture at all. The discussion brought
out that the proposed garnishment law
might work a hardship on merchants
in small towns but it will be a help to
those in larger towns. The conven-
tion did not go on record as opposing
or favoring the bill.
The next address was given by EIl-
mer Van Antwerp on the subject,
Stores Movement.”
Elmer showed that he knew his stuff
“Home Owned
in putting this message across before
the Noon Day Club and Women’s
Auxiliaries. He said that the first
thing to do for putting across this idea
was to see that our merchants do not
patronize anything but Home Owned
Stores. He said the chain store is a
competitor of the banker, the insur-
ance man, the Y. M. C. A.,
farmer, although the farmer is one of
He said that
trucks were hauling merchandise into
Michigan daily to the chain stores
without a Michigan license. He closed
even the
the hardest to educate.
his talk with a plea that our boys be
given the same privilege their fathers
had. The address was highly applauded.
A. Fred Tracy, of Grand Rapids,
then spoke on “High Lights on Win-
dow Trimming.” He said that the
principles of window trimming are
neatness and order. He pointed out
that to display manufacturer’s goods
in our windows, even though they are
nicely arranged, they are not bene-
ficial to the retailer unless they are
run as specials and priced. Neat price
tags and frequent changes of window
displays will make your cash register
ring.
In the afternoon session we had a
short memorial service for those who
have passed away, among whom were
former members Christensen, Vartak.
Schmidt, Lubbers, Watt, Schust and
Peck. The loss of President Christen-
sen was keenly felt by all. It was said
in convention that the principles which
he had formulated would continue to
be used for many years.
A. J. Faunce, Harbor Springs, gave
an address on the subject “Training
 
she
 
 
she
March 20, 1929
Clerks to Sell.” He formulated the
following principles:
1. Sell the clerks on the goods they
have to sell.
2. Merchants must be honest and
stand back of their goods.
3. Clerks should be friendly, but not
familiar.
4 Wait on all in turn.
5. Don't be too aggressive.
6. Train for accuracy.
Almost all the
their remarks to ten or fifteen minutes,
speakers confined
which feature was enjoyed by every-
one. The discussions on each topic
were very interesting.
The next subject was “Efficient Use
by C. Jo Andrer-
son, of the Bell Telephone Co., Grand
Rapids. Following are a few remarks
he made: We = should. solicit more
telephone orders.
of the Telephone,”
People are becom-
ing more telephone-minded. Two
things are important over the phone—
what you say and how you say it.
Don’t talk like a roughneck. Have
enough equipment to take care of all
calls. Slow answers are unpardonable.
Telephone company can tell you how
 
 
 
 
Paul Gezon.
many calls you missed. The discus-
sion brought out that we probably
have not even scratched the surface in
soliciting telephone orders.
Ed. Schust, of Saginaw, spoke on
“Mass Display of Goods.” He said
there was a complete cycle of business
every ten years. The day of the single
Change the loca-
tion of display very often. We do not
need more equipment. All we need is
more work. He recommended that we
use a few leaders at cut prices and if
you cut the price, cut it way down.
You need not worry about chain stores
if we are aggressive merchants. AIl-
though they may buy a little cheaper
they have a much higher overhead
such as trucking, warehousing, super-
vising, advertising, frequent turnover
of help, and they have not the ad-
vantage of their personality.
Chains make crooks out of their men
by forcing them to short weight their
With personality, tele-
phone, charge systems, delivery sys-
tems, we have the best of the chains.
case display is past.
own
customers.
The nominating committee was then
called upon for its report. They nom-
MICHIGAN TRADESMAN
inated two candidates for each office
and, when ballots were counted, the
results were as follows:
President—A. J. Faunce, Harbor
Springs.
First Vice-President —G. Vander
Honing, Grand Rapids.
Second Vice-President — William
Schultz, Ann Arbor.
Trustees —— Ole Peterson, ©. L.
Brainard, Grover Hall, M. C. Goossen,
and ©. FL. Barley.
Herbert S. Grand
Rapids Press, spoke on the subject
“Retail Advertising for the Small
Store.” He said in part that we take
so much pride on being good buyers,
Conlon, of the
we should get to be good sellers. We
should use technical terms in selling.
Turn down advertisements in fraternal
publications and programs on_ the
grounds that they are charity, pure and
Take more time to think up
Describe the articles that you
simple.
copy.
advertise more closely and make peo-
ple want to buy. Advertise Nationally
known goods. Mr. Conlon’s remarks
were well received.
The last item of business Wednes-
day was the selection of the next con-
Grand Rapids
made a strong bid for the return in
vention city for 1930.
1930, but Saginaw seemed to be favor-
ed and the unanimous vote was given
to that town.
The subject of a full time Secretary
was discussed at length and it was felt
by all, including the present Secretary,
that we should employ a suitable per-
son for that work. A motion prevailed
that the Board hire a full time Secre-
tary within sixty days, the salary and
arrangements be left with the Execu-
tive Committee and the report of their
actions published in the Michigan
Tradesman.
In the evening we enjoyed a won-
derful banquet, at which there were
Rev. William Stuart pro-
nounced the invocation, and after the
introduction of the guest of honor and
325 present.
the new State officers a splendid pro-
gram of entertainment and instruction
The speaker of the eve-
H. Jannsen, Secretary of
the National Grocers Association, St.
Paul, Minn.
of the high lights of his address: The
was given.
ning was C.
The following are a few
retail grocers in the small towns who
run a full service store undoubtedly
come the nearest to being the servant
of all and the Bible says, “He who
would be greatest, let him be the ser-
vant of all.” Annual conventions such
as this help us to check up on our-
The Federal Trade Commis-
sion has taken the attitude that trade
associations should be licensed, so that
they may work in closer harmony with
the Government. We must not be un-
grateful for the work done by the State
officers. He took occasion to com-
mend the work of the National Presi-
dent, John Code, Nashville, Tenn.,
calling him one of our greatest presi-
dents.
selves.
He also took occasion to high-
ly commend the editor of the Michi-
gan Tradesman on his fearless and
straightforward stand against unright-
eousness in the trade and for the in-
dividual retail grocers and meat deal-
ers. He asserted that the Michigan
Tradesman was the leading independ-
ent trade paper in this country. Mr.
Jannsen’s address was highly applaud-
ed and he showed himself master of
his subject, as well as a worthy Sec-
retary of the National Association.
Thursday morning the auditing com-
mittee reported that the books of the
Treasurer and Secretary agreed to the
penny.
The following resolutions were pre-
sented by the
which, after
resolution committee
some discussion, were
adopted as follows:
Whereas—Charles Christensen was
a moving spirit in the success of the
Retail Grocers’ and Meat Dealers’ As-
sociation of the State of Michigan.
A man who would stand up and
fight for that which he thought was
right. A man when shown he was
wrong would withdraw all objections.
A man who never knowingly spoke
ill of one of his fellowmen.
A man to whom we all looked for
guidance in the welfare of the State
Association.
A man who was a true Christian in
words and deeds and his words of
counsel and good cheer; therefore be
it
Resolved—That this be spread on
the minutes of the convention and a
copy of same be sent to Mrs. Charles
Christensen, Saginaw, Michigan.
Resolved—That in the death of Mr.
Eugene Schust, we, as an Association
of retail grocers and meat dealers of
the State of Michigan, have lost one
of the most staunch supporters of our
Association and one of the best and
most active honorary members of our
manufacturing group; therefore be it
Resolved—That our Association be
instructed to send a letter of sympathy
to Mrs. Eugene Schust, in care of the
Schust Baking Co., Saginaw.
Whereas—The tobacco trusts are
putting on a campaign of advertising
which seems to popularize cigarette
smoking for women; and
Whereas—We believe it to be de-
stguctive to the morals and health of
our girls to foist this idea upon them;
therefore be it
Resolved—That we protest through
the newspapers and the trade papers
against this form of advertising and
that a copy of this resolution be sent
to the offending companies.
Resolved—That the Board of Di-
rectors should meet at least four times
a year. Notice of such meetings should
be published in the Michigan Trades-
man at least thirty days in advance, so
as to give the members throughout the
State a chance to state their problems
and have them ironed out through
proper channels and corrected if pos-
sible.
Resolved—That the grocers and
meat dealers should be more alert to
the changing methods of doing busi-
ness and that a closer co-operation be-
tween the Grocers and Meat Dealers
Association should take place and
combine if possible. We can see no
necessity for two separate conventions
for the same cause in this State.
Resolved—That the wholesale gro-
cers and wholesale mest dealers must
work hand in hand with our Associa-
tion for the betterment of both parties.
Resolved—That if it be possible,
each and every city of Michigan
should have a local association and
co-operate with the State Association.
Whereas—The steadfast policy of
daily pape f Michigan is to refuse to
publish any information furnished it
regarding short weights, counts and
measures when traced to the door of
the chain stores by city officials em-
ployed to make such disclosures; there-
fore be it
Resolved—That we condemn such a
policy as unfair to the consumers and
the independent merchants who do
not resort to such practices to augment
their profits; and be it further
Resolyed—That we condemn the
17
venality of the daily papers in permit-
ting themselves to be coerced by the
chain stores in this respect on penalty
of chain store advertising being with-
held from them.
We are indeed fortunate to be able
to secure as our speaker for the morn-
ing, Paul Findlay, of the National
League of Commission Merchants, of
Washington, D. C. A large and en-
thusiastic crowd was on hand Thurs-
day morning to greet him and they
listened with rapt attention to his ad-
dress for fully one hour. He spoke on
“Merchandising Fresh
Fruits and Vegetables.” Following are
a few extracts from his address: It is
no trouble to sell fine merchandise.
The chain stores only sell about one-
quarter the number of articles the in-
dividual store sells and that is one of
their greatest weaknesses. He said a
great chain store magnate once told
him that the following three features
will make the individual grocer suc-
delivery
system and*credit system. He said it
takes one-tenth of the time to sell a
woman a bill of goods over the phone
that it does to sell it to her in the
Put in the goods the people
the subject,
cessful —their personality,
store.
want, but buy in small quantities. One
of the weak points of the chain stores
system is that they have got the turn-
Mr. Findlay’s ad-
dress proved to be the leading feature
over of managers.
of the convention.
After a few words of congratulation
for the officers and the Grand Rapids
Committee, the meeting was adjourned.
Paul Gezon,
Sec’y Retail Grocers & Meat Dealers
Association.
[In the matter of a Secretary, the
subject was discussed pro and con and
the matter was left in the hands of the
committee—Wm. Schultz, Ole Peter-
son and ©. E.
make a report to the Board at its next
meeting.
Brainard—who will
In the meantime I will con-
tinue to act as Secretary.—P. Gezon.]
—_+-.
Plan Monthly Retail Survey.
The opinion of members of the Con-
trollers’ Congress of the National Re-
tail Dry Goods Association is now be-
ing canvassed on a plan for furnishing
monthly information that would pro-
vide stores with a timely means of
comparing their results with similar
establishments. The plan contemplates
the preparation and issuance by the
twentieth of the month of data cover-
markup,
preceding
The information will be com-
parable by departments and by size,
type and location of the stores. Data
for the survey would have to be fur-
nished by the twelfth of the month by
the participating stores.
ing sales, stocks, turnover,
markdown, etc, for the
month.
oe
Strong Demand For Chambrays.
The strong demand for chambrays
and other materials for work shirts
during the present week has resulted in
slight advances in price for these fab-
rics. The advances, which range from
one-quarter to one-half cent a yard, are
Orders
have been received in substantial vol-
ume during the last month and the
lines have been particularly active dur-
ing the last few days.
the first made in some time.
 
18
MICHIGAN TRADESMAN
March 20, 1929
 
DRY GOODS
Michigan Retail Dry Goods Association.
President—F. H. Nissly, Ypsilanti.
First Vice-President — G. E. Martin,
Benton Harbor.
Second Vice-President—D. Mihlethaler,
Harbor Beach.
Secretary-Treasurer — John Richey,
Charlotte.
Manager—Jason E. Hammond, Lansing.
New Spring Designs in Gloves.
Gloves of the more tailored type, for
wear with tweed, silk or wool crepe
suits, are made, in many cases, of thin
kid with novel cuffs smartly cut and
adapted to meet the fashion for con-
trasting colors. Black gloves with a
touch of white in the trimming are
also in the limelight, the white being
introduced in tiny appliques, pipings
and in mother-of-pearl buckles. The
tones of beige are also used in the
gloves for wear with the new beige and
brown costumes. Pull-on gloves in
the tailored mode are also featured in
four-button lengths with plain or scal-
loped tops and buttoned or strapped
wrists. :
For afternoon wear one of the prom-
inent designers is placing considerable
emphasis on the new complexion
shades in gloves. They range from a
very faint pink cast to the deep sun
and copper tan shades and are made
of soft, thin suede. Simplicity is the
outstanding note in these gloves. They
are shown chiefly in slip-on styles,
without wrist straps. White kid is
used exclusively for the evening gloves,
have small openings at the
finished with pearl
which
wrists and are
buttons.
Fabric gloves, though not quite so
stylish as formerly, are nevertheless
worn by many women. Some of the
new models are in styles almost iden-
tical with those of kid, capeskin, suede
or doeskin. The fingers are often hand
stitched, the buttonholes hand bound
and the tops finely corded.
Golf gloves are made of a combina-
tion of fabric and leather, the backs
being perforated to allow for the ex-
pansion of the hands, and stitched to
avoid spoiling the shape of the glove.
Since the strain of holding the clubs
seems to be centered in the left hand,
this one glove is faced with a strong
washable leather which will not pull
out of shape or be affected by perspira-
tion.
—_++->—___
Novelty Jewelry Doing Well.
Reorders for novelty jewelry con-
tinue brisk and indications point to a
heavy pre-Easter volume of trading
in the merchandise. Orders are well
diversified and favorable reception has
been given new offerings by both man-
ufacturers and importers. Sun tan
styles in necklaces, chokers and brace-
lets continue important. A strong
vogue has developed for wooden neck-
laces and these items are being re-
ordered well. Pearls, crystal and col-
ored stone merchandise, particularly
featuring the Capucine shades, are
notably popular.
—_+2 >
Retailers To Meet at Chicago.
About 1,000 retail executives are
expected to attend the concurrent con-
ventions of four groups of the Nation-
al Retail Dry Goods Association to
be held from May 20 to 23 at the Hotel
This is the first time
that four groups of the organization
have met concurrently. The divisions
Controllers’ Congress,
Store Managers’ Division, Traffic, Re-
ceiving and Marking Group, and the
Group. The convention
plans are being completed, and it is
Drake, Chicago.
comprise the
Personnel
expected. that the tentative program
will be ready by April 1.
——__.-.>______
Glove Reorders Show Up Well.
Re-orders for women’s gloves have
been of good volume, new business
being stimulated by the nearer ap-
proach of Easter. Kid merchandise
has received strong preference in the
The favor-
ed style remains the fancy cuff type,
buying done by retailers.
with black, new browns and grays the
Calls for fabric
gloves have been backward through-
out the season, although some im-
provement has been noted in recent
weeks.
best selling shades.
—_+++__—_
Underwear Orders Pick Up.
As a spur to tardy buyers who have
permitted their orders for light-weight
underwear to wait, the warmer weath-
er of the present week has served a
satisfactory purpose for underwear mill
agents. The number of calls for light-
weight underwear this week has been
in sharp contrast to those of last week.
Nainsooks are reported to be going
well in the lower price ranges, but are
suffering from the competition of the
new type running pants in the higher
price divisions.
—_+2+>—___
Expect Cheaper Dresses To Lead.
Price ranges from $30 down are ex-
pected to attract the bulk of the
Easter trade in dresses this year, while
those above that figure will show less
activity than heretofore, according to
reports current here yesterday. Early
indications of consumer purchases
point to such a price division in buy-
ing activity. Among dress accessories
the lower-priced novelties are also
looked to for a greater business than
was the case last year.
——__o.2.>___—_
Demand For Linens Good.
The demand for printed linens has
been active during the present week
and retailers who placed orders early
in the year have sold their stocks and
are coming forward with repeat or-
ders. The interest in printed linens
has been especially noticeable among
the manufacturers of women’s dresses.
They want the material for use in
particularly for en-
Spring _ lines,
Handkerchief salesmen now
on the road booking Fall business re-
port satisfactory orders.
sembles.
 
Phone 61366
JOHN L. LYNCH SALES CO.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.
GRAND RAPIDS, MICHIGAN
 
ATTENTION MILLINERS!
NEW HATS Arriving Daily
GORDON R. DuBOIS, INC.
26 Fulton, W., Grand Rapids
Free Parking
 
 
 
 
160 Louis Street
Yeakey-Scripps, Inc.
Exclusive Jobbers of
RUGS, CARPETS and LINOLEUM
_—
Michigan Distributors for
ARMSTRONG LINOLEUMS
and
BIGELOW-HARTFORD CARPETS
AND RUGS
GRAND RAPIDS, MICHIGAN
Near Campau
 
 
 
OPEN
A NEW PROFITABLE
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If you operate a retail store, here
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YOU RECEIVE COMMISSIONS
ON ALL SALES. The proposition
is open only to merchants who do
not carry footwear of any kind but
who believe they could sell a fair
volume. For full particulars ad-
dress Box 1000, c/o Michigan
Tradesman.
 
SALES AND WAREHOUSE
241 WEST JEFFERSON AVE.
 
ANNOUNCING
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Shoes — Slippers — Tennis
Which will enable the Independent Dealer to
MEET ALL COMPETITION
Write for Catalog and Folder
THE NATIONAL CASH & CARRY CO.
DETROIT, MICH.
 
 
 
 
 
 
 
 
Mi We aoe
Apollo makes an honest prod-
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represented
 
Quality
We are makers and distributors of
Apollo Pigskin Pad Garters, Sus-
penders, Belts and Belt Buckles.
THE DETROIT SUSPENDER & BELT CO.
(Manufacturers)
DETROIT, MICHIGAN
Price
Service
 
 
 
 
 
March 20, 1929
SHOE MARKET
 
Chain Stores Chief Topic at Michigan
Meeting.
The enthusiasm which resulted in
the reorganization of the Michigan
Retail Shoe Dealers’ Association at
Chicago last January, after several
vears of inactivity, abounded in the
organization's first convention at Lan-
sing, to a degree marking the event as
one of the most successful State meet-
ings ever held in the Midwest.
Approximately 150 dealers, repre-
senting not only the leading shoe re-
tailing firms of Michigan, but an un-
usually large representation of the
merchants, attended.
Nearly one hundred had arrived Tues-
smaller town
day night for the smoker and enter-
tzinment which preceded the main
convention.
This pre-convention event was held
at the Hotel Olds, convention head-
quarters. The outstanding address at
the smoker was a discussion of Michi-
gan’s proposed chain store tax law,
Legislature,
which is in session in Lansing, by Rep-
now before the State
resentative Miles Callaghan, of Reed
City. Representative Callaghan is au-
thor of the bill, which would impose
a State tax of $1 per store on chain
stores having six or less stores. The
tax is fixed at $200 per store on all
chains having more than six stores.
The convention officially opened
Wednes-
day, followed by a business meeting at
the Mutual building, Lansing’s newest
office building and the home of the
Michigan Shoe Dealers’ Mutual Fire
Insurance Company.
with registration at 9 a. m.,
An address of welcome to the dele-
gates was delivered by C. W. Otto,
secretary-manager of the Lansing
Chamber of Commerce, following
which delegates listened to addresses
by Elwyn Pond, Flint, President of
the State Association; Earl R. Davis,
Lansing, Secretary, and Repdesenta-
t've James Wilson, of Kalamazoo. O.
R. Jenkins, Assistant Secretary and
Treasurer of the Association, read his
report at the luncheon.
Mr. Pond was President. of the old
Michigan Retail Shoe Dealers’ Asso-
ciation, and was one of the leading
figures in the re-organization of the
association at Chicago last January.
In his address he traced the history
of the organization, told of its re-or-
ganization, and outlined the plans for
the coming year.
He said the Michigan Association,
during the next few months will hold
a number of group meetings, with the
dealers of various districts of the State
meeting in a central point in a sort of
subconvention event at which prob-
lems pertinent to their particular lo-
cality will be discussed. Mr. Pond ex-
plained that the present officers of
the association, in view of their elec-
tion in January, would hold over for a
year, or until the next annual conven-
tion, at which time new officers will be
named.
Secretary Earl Davis, in his address,
made a plea for greater efficiency in
He said that
the average shoe dealer is not efficient
to the degree that aggressive mer-
shoe store operation.
 
MICHIGAN TRADESMAN 19
chants in other lines are alive to mod-
ern methods in display, store man-
agement, advertising, etc. He declared
statistics showed that but approxi-
mately five per cent. of the shoe stores
in the country showed a profit in 1927
—a fact proving the lack of business
and merchandising efficiency which he
urged.
Representative Wilson, of Kalama-
zoo, a member of the Michigan Legis-
lature, in his address at the morning
session, traced the origin of the home
owned store movement, which he
started in Kalamazoo and which has
since developed into a National organ-
ization. He charged the chain stores
with saddling the civic burden of a
community off onthe home owned
store owner and characterized the
chain stores as “leeches’’ on every
phase of a city’s life except getting the
money. He predicted that the home-
owned store movement, despite its
present small proportions has but
started and that in a short time every
community in America will be organ-
ized to combat the chains.
Luncheon was served at noon at the
Mutual building, and the afternoon
The first
speaker was Luther H. Baker, Secre-
tary-Treasurer of the Michigan Shoe
Dealers’ Mutual Fire Insurance Com-
pany. He discussed the details of the
insurance service which the Michigan
dealers have established and its ad-
vantages.
This was followed by a talk on as-
sociation work and business promo-
tion by James E. Wilson, Vice-Presi-
dent of the organization, of Detroit.
Clyde Taylor, of the Fyfe Shoe Co..
of Detroit, replaced Stephen Jay, of the
same concern as the next speaker. The
session started at 2 p. m.
Fyfe store in Detroit is the largest of
its kind in the world, and Mr. Taylor
gave many interesting facts on the
operation of this immense establish-
ment. He related the history of the
firm, stating that Mr. Fyfe, the found-
er of the company, has just passed his
90th birthday.
The Fyfe store is ten stories in
height and shoes are sold on six floors,
while hosiery and sundries are sold on
every floor. It was established 65
years ago and has occupied five loca-
tions on Woodward avenue in Detroit,
having moved into its present ten-
story home ten years ago.
F. L. Spencer, of the Byington &
Spencer Shoe Store, Grand Ledge,
spoke next on the small store, explain-
ing concentration buying, which he
said “eliminates waste, increases vol-
ume and enables the small store to
compete with the chain store.”
James H. Stone, manager of the
National Shoe Retailers’ Association
gave an address on association work
and co-operation between the mer-
chants and the organization.
In the evening, the shoe dealers
joined with the delegates to the
eleventh annual Michigan Retail Dry
Goods’ Association at the Hotel Olds
at a banquet and style show.
Mr. Pond extended greetings to the
retail dry goods men from the shoe
men ,and expressed the Association’s
enjoyment of the interesting style
show, which followed the banquet and
officers of the organization to select.
-James H. Stone in Shoe Retailer.
at which attractive models for two
hours paraded a lighted runway before
the shoe men in the latest fashions in
lingerie, pajamas, suits and wraps.
—_—_~+->___
The jeers of the man who never
tried should not jar the man who tried
but failed.
The convention city for next year
was not decided upon, but left to the
 
MICHIGAN SHOE DEALERS
MUTUAL FIRE INSURANCE COMPANY
LANSING, MICHIGAN
 
Prompt Adjustments
Write L.H. BAKER, Secy-Treas. Lansing, Michigan
P. O. Box 549
 
 
 
 
 
 
 
 
 
 
 
 
 
 
ee ere
! f
| MICHIGAN BELL !
TELEPHONE CoO.
!
{ t
l
l l
l
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! l
|
l l
!
l !
l l
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3 e
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] |
Portable Telephones
] !
j When you are dining it is annoying to be called j
! to the telephone. Nevertheless, calls will continue to be i
{ made while you are at table and of course you will wish j
j to answer them promptly. i
A new convenience is being offered — the portable
telephone — which may be plugged into special wall out- ]
lets and taken away when not in use. ]
These outlets, too, can be installed in any room in j
l your home, such as a guest room.
They are inexpensive
Call the Telephone Manager
j for further information ]
l
 
 
MICHIGAN TRADESMAN
March 20, 1929
 
RETAIL GROCER
Retail Grocers and General Merchants
Association.
President — A. J. Faunce, Harbor
Springs.
First Vice-President—G. Vander Hoon-
ing, Grand Rapids.
Second Vice-President — Wm. Schultz,
Ann Arbor.
Secretary—Paul Gezon, Wyoming Park.
Treasurer—J. F. Tatman, Clare.
 
Lead Lights From the Louisville
Grocery Survey.
The city of Louisville may become
symbolic of the inception of grocery
science even as Westfield, Massachu-
setts, connoted food purity fifteen
years ago. For Louisville has been
turned into a complete merchandising
laboratory since early in December and
will not be released from that char-
acter until well into May, 1929.
The study being conducted is known
as fact-finding. That is, it is designed
not to prove anyone’s theory, not to
bolster up any preconceptions, not to
tickle anybody's vanity, but to ascer-
tain the basic facts of present-day
wholesale and retail distribution in the
food industry.
A “preliminary report” has been
It lies before me. It em-
braces twenty-five mimeographed type-
issued.
written legal cap pages; and I have
not found a superfluous word therein.
That indicates, I think, that this is a
serious-minded document, filled with
rather solid matter. Indeed, it is not
light reading—though to me it is more
fascinating than any novel I have seen
recently. I feel like adding right here
in passing that when this work is
finished—involving five months’ inten-
sive labor by many skilled workers—
the results will be valuable or utterly
useless to anyone and everyone in the
food distributing industry in exact
proportion as he reads, studies and
inwardly digests it.
Two stores among the selected ones
for survey showed these figures: First
store sells $115,000 per year and car-
ries stock of $3,000. Second store does
$25,000 annual business and carries
$3.500 of stock. Here is stock turn of
31 times plus and 5.85 times plus, as-
suming 18 per cent. average margin in
either case.
Consider that Louisville is amply
provided with grocery jobbers and the
pure folly of the second grocer in car-
rying $3,500 of stock is apparent. But
I was not enough interested in him to
see his store. I was interested in
store No. 1. I found it amazingly
small for a town like that and in a
residence neighborhood. I say that
because tiny rooms and large business-
es are common in the great cities; but
few and seldom seen in either moderate
sized towns or neighborhoods.
But this man’s shelves were full
enough, yet not so extremely orderly
His stock
room has about 120 square feet of
floor space with shelves on all walls;
but it is not even fairly filled. Clerks
and salespeople were “thick as thieves”
and orders on the floor were fat. The
as if he did no business.
stock was kept poor—and clean—and
investment kept moving. Surplus funds
evidently were where they always
should be—in the bank.
A store had recently been remodeled.
It was run by a widow after her hus-
band had died. It always has been a
money-maker under the excellent man-
agement of a plain, hard-working wo-
man of the old school—a woman with-
out much imagination, but great capa-
city for work and selfless devotion to
family. They win whether in groceries
or elsewhere; and men of like stamp
also win wherever placed.
Now this woman’s daughter has
grown into responsibility in the busi-
ness. Under her influence certain great
improvements have been effected. The
daughter is radiant with pleasure over
the improvement. The mother is not
so pert, but she will do her part in
keeping the new fixtures and fittings
spotlessly clean, in order and turning
out the goods. :
When I see such stores, the plea
that men make that they can’t meet
chain prices sounds like a vaudeville
joke to me. No competition ever can
phase such a combination of enterprise
and plodding labor in such a neighbor-
hood institution as that mother and
daughter conduct. And they do not
live by price alone.
I saw a pitiful store—pitiful, that is,
to look at from without. I understand
that the owner feels rather satisfied
with it. Sales are $2,500 a year; $8.06
plus per day; with the high mark on
a red letter Saturday of $9.65. Is it
a new store? Is the man one who has
the seed of success in his system and
does some wholesaler see it sprouting
so he feels justified in fostering his
growth? Nothing doing. That man is
a never-wasser and a never-will-be and
it costs wholesalers $7.50 per day to
service that store. I mean it costs
$7.50 per day to visit and sell it, say-
ing nothing of the value of the mer-
chandise sent to it. Hence its servic-
ing alone costs more than its total
purchases of goods.
Id say
it interests every grocer in Louisville
or Louisville territory; because those
who thus service such a man must re-
gain their costs out of solvent, pro-
Whom does that interest?
ducing grocers. And why should such
grocers pay to have a lame duck ser-
Verily, we are all members.
None stands alone in civilized life.
viced?
Nor is this a unique instance or ex-
A survey of eleven cities has
revealed that 271%4 per cent. of grocers
sell $2,500 per year or less; and that
45 per cent. of grocers sell $10,000 per
year or less. So here is a burden car-
ample.
ried by every community through the
profits paid manufacturers and jobbers
by solvent, progressive, money-making
grocers.
Here, then, is something in the
Louisville Survey that strikes home
to the pocket book and bank account
of every individual grocer. It is his
business when his wholesalers act thus
foolishly.
I believe we might well abandon for
the time our fight against certain chain
store matters and take up seriously
this question of abuses within our own
household. What say you to that?
Of course, selling is always in order;
and grocers who learn to sell usually
find themselves so busy they have little
time left to worry about their neigh-
bors or competition.
(Continued on page 31)
 
 
M.J. DARK & SONS
INCORPORATED
GRAND RAPIDS, MICHIGAN
—
Direct carload receivers of
UNIFRUIT BANANAS
SUNKIST ~ FANCY NAVEL ORANGES
and all Seasonable Fruit and Vegetables
 
 
 
 
 
 
 
 
VISIT THE ROSE CITY THIS SUMMER
The Thirty-Second Annual Convention of the National Association of
Retail Grocers this year in Portland, Oregon, promises to be the biggest
and best yet.
Travel at special rates on the Special trains from all important centers
of the country. View the show places of America! Meet your fellow
grocers! Hear the important talks! Do the side trips! It’s not too
early to make your reservations now!
Write to your local Transportation Chairman today for full details of
reservations, rates, and itinerary.
Compliments of
THE FLEISCHMAN COMPANY
Fleischmann’s Yeast
Diamalt Arkady
Service
 
 
 
 
 
 
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GRAND RAPIDS, MICH.
 
 
 
 
 
Don’t Say Bread
— Say
HOLSUM
 
 
 
 
=
ie Aainniesiatis nine
 
 
 
 
 
 
 
4
4
te AAA Ail DAO REIN
 
 
March 20, 1929
MEAT DEALER
Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell. Grand Rapids
Vice-Pres.—E. P. Abbott, Flint.
Secretary—E. J. La Rose, Detroit.
Treasurer—Pius Goedecke, Detroit.
Next meeting will be held in Grand
Rapids, date not decided.
 
Fried Cooked Ham.
Thousands of car loads of heavy
hams are cooked daily throughout the
United States. In the summer the
amount cooked is greatest, since sliced
ham makes a very popular filler for
sandwiches for picnics and light lunch-
es. Most of the hams are known as
“Sweet Pickled,’ which means they
are cured in: brine to which sugar is
added. They are boned and _ fatted,
but not smoked. They are cooked at
a temperature around 180 degre®
Fahrenheit until they are done. This
finishes the ordinary process and they
are sliced and sold for use this way.
While ham so prepared meets the
needs of a great many people there
are others who find better flavor when
the meat is fried before using. When
thin slices of the cooked hams are
placed in a pan or over a hot metal
plate for a minute or two the heating
and moderate frying brings out a de-
licious flavor that is lacking in the
unfried ham.
Most hams bought to be cooked in
homes are smoked, because smoking
gives the meat a_ highly desirable
flavor. There is little difference be-
tween the taste of cooked fried ham
and smoked fried ham. Some like one
kind just as well as the other. Frying
warms the meat, of course, and this
alone makes it more palatable to many
people.
When housewives think of fried ham
they usually think of smoked ham and
buy it that way to be cooked at home.
Sliced cooked ham that is not smoked
may be used successfully by frying or
broiling it before serving. The differ-
ence in cost should not be great if any
when it is remembered that cooked
ham does not shrink so much in frying
due to having already been cooked. It
does not carry so much fat either, since
surplus fat has already been removed
and credited when the ham is made.
Surplus fat trimmed from slices of
smoked ham is usually sold to col-
lectors of fat for soap making and does
not bring very much a pound. The
fat trimmed off where cooked hams
are used is usually used for rendering
into lard and brings a price in rela-
tion to the value of lard.
When a slice or two of cooked ham
is bought for frying the dealer should
be requested to cut it as thick as or-
dinary ham is bought, which he will
be glad to do. When cooked ham is
to be used for sandwiches, however,
it may be cut as it usually is. If the
sandwiches are to be used as soon as
prepared the bread might be toasted.
Such sandwiches make excellent late
lunches, when a leaf of lettuce is served
with the meat.
— oe oe
Statistics Indicate Era of Delicatessen.
The days of the stew and pot roast
have long since departed, giving place
to the days of minute steaks and chops.
The question which now concerns the
MICHIGAN TRADESMAN 21
meat dealer is that of whether the days
of steaks and chops are not passing
also, giving place to an era of ready-
cooked meats, consumed in restaurants
or brought home from the delicatessen
store.
The extent to which this stage in
the evolution of food habits is already
upon us is revealed in statistics recent-
ly presented before the American So-
ciological Society by W. F. Ogborn, of
the University of Chicago. Delicates-
sen stores, according to Ogborn, in-
creased in the decade between 1910 and
1920 forty-three per cent., or three
times faster than the population, and
restaurants four times faster than the
population.
Although no specific recommenda-
tion is made by the statistician, it
seems apparent that if dispensers of
other foods decide to handle meats the
only course left open to the meat re-
tailer is handle groceries and delicates-
sen products.
—_—__22sa__
Average Meat Ration For 1927 Was
100 Pounds.
The average American during 1927,
according to a census recently com-
pleted by the United States Depart-
ment of Commerce, ate nearly a hun-
dred pounds of meat, valued at whole-
sale at something over $15. The pro-
portions of the various types of meat
included in this average were: Fresh
beef, 39 pounds, valued at about $6;
fresh pork, 24 pounds, valued at about
$4; cured pork, 24 pounds, valued at
about $4.50; veal, 5 pounds, valued at
75c: mutton and lamb, 5 pounds, valu-
ed at $1, and lard, 1334 pounds, valued
at $1.08. The census does not include
poultry, fish or wild game.
—_—_++.—_____
It Is Stated That This Clears Foggy
Window.
You can prevent windows from fog-
ging by placing a dish containing cal-
cium chloride inside if the window is
enclosed, or if it is an open window,
apply a thin layer of glycerine to the
inside of the glass. The calcium
chloride absorbs moisture from the air
and there will be very little in the
enclosure to congeal against the out-
side glass, no matter what the differ-
ence in temperature. The contents of
the dishes must be renewed every two
or three days and the moist calcium
chloride thoroughly dried, after which
it may be, used again.
—_——_2+.
“Good fellows” don’t always make
good employes.
 
SHIP YOUR
DRESSED CALVES
and
LIVE POULTRY
TO
DETROIT BEEF COMPANY
Oldest and most reliable commission
house in Detroit. Write for new ship-
pers’ guide, shipping tags and quota-
tions.
DETROIT BEEF COMPANY
1903 Adelaide St., Detroit, Mich.
 
VINKEMULDER COMPANY
Grand Rapids, Michigan
Distributors Fresh Fruit and Vegetables
““Vinke Brand’’ Onions, Potatoes, Sweet Potatoes, Oranges,
Lemons, “Yellow Kid’? Bananas, Vegetables, etc.
 
 
Phone Automatic 4451
WHOLESALE FIELD
EEDS
Distributors of PINE TREE Brand
ALFRED J.BROWN SEED COMPANY
25-29 Campau Ave., N. W.
Granp Rapips, MicHicAN
 
 
 
NEW AND USED STORE FIXTURES
Show cases, wall cases, restaurant supplies, scales, cash registers, and
office furniture.
Grand Rapids Store Fixture Co.
7 N. IONIA AVE. N. FREEMAN, Mgr.
Call 67143 or write :
 
 
MUELLERS
 
 
 
i If there are better {
goods than
MUELLER’S
they can't be
found—so you'd
better stick to
 
MUELLER’S
j Cc. F. MUELLER COMPANY i
146-180 Baldwin Ave., Jersey City, N. J.
  
44m 602.
COOKED ve
SPAGHET!!
tamee of tsscioms
_&
 
 
22
HARDWARE
Michigan Retail Hardware Association.
President—-W. A. Slack, Bad Axe.
Vice-Pres.—Louis F. Wolf, Mt. Clemens.
Secretary—Arthur J. Scott, Marine City.
Treasurer—William Moore, Detroit.
Poultry Specialty as a Hardware Line.
Poultry specialties, when properly
handled, represent good business and
good profits for the hardware dealer.
There are two aspects to this busi-
ness. First, the dealer has to cater to
the rural customer, who takes up poul-
try rasing as a farm side line. In this
part of the country, poultry raising is
a vauable feature of mixed farming; and
the dealer who specializes in poultry
lines finds, in that very fact, one more
avenue of approach to rural customers.
There is, furthermore, business to be
done with urban poultry raisers who
keep small flocks, largely for purposes
of their own egg supply.
To these two classes of potential
customers may be added a third, those
raisers, both rural and urban, who may
be classified as “poutry fanciers”, who
make the business something of a hob-
by and are concerned not so much with
the profits to be secured as with the
pleasure they get out of it.
In handling this line, as in practically
every special line, the advantage in
business-getting rests with the dealer
who has some specific knowledge of the
specialty. The merchant who has a
back-yard flock of Barred Rocks or
Wyandottes and is an enthusiast about
them can sell a great deal more of
chicken wire, oyster shell, grit and oth-
er accessories than the dealer who stiil
has to earn the first rudiments of poul-
try raising.
Growing interest in poultry raising is
shown by the organization of active
associations in many localities. The
local association represents an oppor-
tunity for the hardware dealer. He
should do everything in reason to en-
courage it. For the association always
stimulates well-equipped poultry rais-
ing, in place of careless and indifferent
methods. The association poultry-rais-
er is the greatest buyer of poultry feed,
tonics, regulators, charcoal, grit and
other incidentals, as well as of special
equipment of one sort and another.
In a community where a strong as-
sociation exists it will pay the hard-
ware dealer to go energetically after
this business.
A pre-requisite is a pretty complete
stock of poultry requisites. This may
represent in some instances a consider-
able branching out into new lines. Yet
it is worth something to be recognized
in your community as the dealer who
who is headquarters for everything in
the nature of poultry supplies; the one
man to whom the puzzled poultry-
raiser can turn for not merely supplies
and equipment but a certain degree of
intelligent and dependable advice. Such
a dealer will get first call in nine cases
out of ten, perhaps oftener, when poul-
try supplies are wanted.
It is worth while to read up on poul-
try. Of course the hardware dealer's
time is limited; but a special line that
is worth handling is worth studying.
Get in touch with the leading poultry
fanciers in your town and_ vicinity.
MICHIGAN TRADESMAN
The poultryman, whether professional
or amateur, enjoys discussing his hob-
by; and you will probably learn more
quickly by listening to such a man than
by mere reading; while your interest
will help to add these local fanciers to
your list of steady customers. Where
the hardware dealer's attitude toward
the hobby is receptive, the fancier will
respond with patronage.
It will also pay to go after the busi-
ness systematically, if you go after it
at all.
no means an overcrowded field. The
In most communities it is by
potential market for poultry equipment
and supplies is far from saturated.
Only the best poultry raisers, a small
percentage in most communities, are
adequately equipped, and these can be
counted on for constant orders for
supplies and repeat orders for equip-
ment. While the average back yard
and farm poultry raiser still follows
the hit and miss method, and has still
to be educated to the wisdom and true
economy of improved methods.
The hardware dealer who systemat-
ically educates this class of customer
will get his business.
In handling these lines, stock the
goods. Don’t overstock, but make your
selection comprehensive. Don’t put in
your stock until you have a pretty
clear idea of the class of stuff your
customers will purchase and the class
of stuff they actually need. The range
of stock is a great deal wider than
most hardware dealers realize. Poultry
food, poultry tonics, egg producers and
similar preparations exist in great va-
riety. Your stock should also include
charcoal, grit, oyster shell and other
sources of lime, insecticides of various
kiknds, disinfectants, lime for white-
wash, etc. Then there are such me-
chanical devices as egg carriers, bas-
kets, boxes, hoppers for food, grit and
oyster shell, nest devices and the in-
evitable china nest egg. Then, too,
poutry netting is an important feature.
Good window displays can be con-
trived, and should be used occasionally.
These lines are in all-the-year-round
demand. In winter the various egg
producers and poultry tonics can be
pushed to good advantage, for it is in
winter that eggs command the highest
prices. Grit and oyster shell are more
than ordinarily necessary in the winter
months. On the other hand, chick
specialties are in extra demand in the
spring; while the spring is also the
psychological moment to take advan-
tage of the human urge to clean up the
premises and institute new and im-
proved methods of doing things.
Incubators and incubator supplies are
also good lines to push right now, with
an eye to spring business; although
here outside salesmanship is often
necessary and desirable.
Advertising stunts of various kinds
can be used in the development of
business in poultry specials. One
small city hardware dealer makes a
practice of offering prizes. Thus on
one occasion he offered $5 in equip-
ment for the largest number of chick-
ens raised from a single setting in the
hatching season.
This season, in his
territory, extended from March to May
March 20, 1929
 
BROWN &SEHLER
COMP
Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment
Harness, Horse Collars
Farm Machinery and Garden Tools
ANY
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats
 
GRAND RAPID
S, MICHIGAN
 
 
Michigan Hardware Co.
s
 
100-108 Ellsworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN
=
Wholesalers of Shelf
Goods
Fishing
Hardware, Sporting
and
Tackle
 
 
 
THE BEST THREE
AMSTERDAM BROOMS
PRIZE White Fwan GoldBond
AMSTERDAM BROOM COMPANY
41-55 Brookside Avenue,
Amsterdam, N. Y.
 
 
 
 
PHONE 94121
108 MARKET AVE.
ASSOCIATED TRUCK LINES
Announce complete organization for handling Merchant
Freight. We go to 167 Cities and Towns in Michigan,
and make deliveries to suit present day requirements.
We furnish the greatest aid to successful merchandising,
Adequate delivery. All lines are regulated by the Mich-
igan Public Utilities Commission.
ASSOCIATED TRUCK LINES
GRAND RAPIDS, MICH.
 
 
 
 
 
 
GUARANTEED
   
-THE PUMP SUPREME™
PHONE 64989
PRODUCTS—Power Pumps That Pump.
Water Systems That Furnish Water. Water,
Softeners. Septic Tanks. Cellar Drainers.
MICHIGAN SALES CORPORATION, 4 Jefferson Avenue |
GRAND RAPIDS, MICHIGAN
 
 
 
 
Always Sell
LILY WHITE FLOUR
“*The Flour the best cooks use.”’
Also our high quality specialties
Rowena Yes Ma’am Graham
Rowena Golden G. Meal
Rowena Whole
Satisfaction guaranteed or money
VALLEY CITY MILLING CO.
 
Rowena Pancake Flour
Rowena Buckwheat Compound
Wheat Flour
refunded.
Grand Rapids, Mich.
 
 
 
 
 
 
 
 
 
 
 
March 20, 1929
inclusive. Another prize was offered
for the largest number of chickens
hatched and raised to maturity by any
customer of the stcre. A _ stipulation
confined entries in these contests to
purchasers of a brand of chick food
for which the hardware dealer had the
exclusive local agency.
From such contests the dealer se-
cured a double advantage. First, there
was the advertising value from the
contest itself, and the immediate stim-
ulus to the sale of his special brand of
chick feed. At a later stage at the
end of the hatching season the dealer
put on a big window display showing
the prize-winning setting of chicks
raised on this particular food. The
dealer took snapshots’ of
flocks, and these were used to good ad-
winning
vantage from year to year in later
window displays. Thus each contest
provided a lot of good advertising ma-
terial for the next year’s chick cam-
paign.
The wide-awake dealer will often
find opportunities of this sort to use
the results secured by his customers to
advertise his goods to future prospects.
In advertising contests it is often
sound practice to offer a series of small
prizes rather than a single large prize;
as competitors will enter a_ contest
more readily, as a rule, where there are
a number of prizes.
Prizes can be offered for the best
fowl exhibited at the local fall fair, or
for the best-egg-laying record of a
single bird or a pen. Here, often it
will be better policy to offer a recog-
nized trophy for competition from year
to year. Once let the contest become
a recognized event and it will advertise
your store throughout your territory
and give you a very definite standing
among. poultry-raisers. Even those
who don’t ocmpete with follow the
contests with interest.
The hardware dealer can advertise
his specilty to good advantage through
the local fall fair; and though that
event is still many months in the fu-
ture, it should be considered in con-
nection with your plans for catering to
this business. The fall fair offers an
excellent opportunity to get into touch
with poultry raisers, both rural and
urban. Where the dealer handles na-
tionally advertised specialties, the man-
ufacturer can usually be depended on
to co-operate with him in putting on a
fall fair display.
Window displays of a very attractive
type can be devised, as well as booths
for the fall fair or poultry show. It is
sound policy to link up your “ultimate
product” with your goods. Thus, if
you are featuring egg producer, include
in your display a showing of new-laid
eggs, big and clean. Quote prices, not
merely on the goods you sell, but on
the eggs they will help produce; use
the top notch local price for strictly
fresh, new laid eggs. Later, if you are
putting on a display of chick feed, an
attractive feature can be made of a
quiet setting hen and a broad of newly-
hatched chicks. If you are showing
incubators and brooders, you can very
advantageously display these lines in
action; if your facilities permit, hatch
 
MICHIGAN TRADESMAN
the chicks right in the window, and of-
fer a prize to the individual guessing
noearest the exact hour and minute
when they will appear. Of course it
would be “hogging” the window to put
in the incubator until the last stages
of the process. For a poultry netting
display. or a display of poultry acces-
sories, why not show a model chicken
run with a few birds—preferably young
ones?
But while you play up the birds,
don’t overlook the goods. Use your
fluffy chicks and quiet hens to attract
attention, but link them up with the
goods.
Now is a good time to put on a
display emphasizing the desirability of
cleaning up the poultry run and putting
in new equipment in connection with
the other spring cleaning.
In catering to this business it pays
to have a mailing list of poultry fan-
ciers in your territory, and to send
them circular letters and advertising
matter regularly. Victor Lauriston.
—_++>—__-
Plans Made For the Old Timers
Reunion.
The following committee met at the
Hotel Rowe last Saturday afternoon to
make arrangements for holding the
third annual reunion of old time trav-
eling men:
Leo A. Caro
David Drummond
John H. Millar
Samuel R. Evans
J. S. Perkins
Geo. W. McKay
The committee decided to hold this
reunion at the Hotel Rowe Saturday
afternoon and evening, April 27, from
2:30 to 10 p. m., with a banquet at
6:30 at $2 per plate. A good snappy
program is being arranged and there
will be an exhibit of photographs of
Old Time traveling men,
whom have not been seen for several
years. This banquet will be a regular
chicken dinner and our jolly good
friend, Dave Drummond, will be the
toastmaster. If all our plans carry
through, as we feel sure they will, it
will be the best reunion we have had.
We are setting our dates ahead two
years (1880 to 1912), which will make
more Old Timers eligible and we sin-
cerely hope they will take advantage
of it. Geo. W. McKay, Chairman.
—_> >>
To Improve Scrap Iron Industry.
In view of the responsibility placed
upon the scrap iron dealer by the
diminishing supply of iron ore in this
country, steps are being taken here
to improve the scrap iron industry
during the coming year. The import-
ance of this is revealed in the state-
ment that the dealer in scrap iron con-
serves two or more tons of ore in the
earth for every ton of scrap collected.
As outlined by Director General Ben-
jamin Schwartz of the Institute of
Scrap Iron and Steel, Inc., the im-
provement program includes, in part,
the inviting of the Federal Trade Com-
mission to call a National conference
of the industry to eliminate unfair
practices and a study of costs to do
away with speculation in scrap.
some of
 
Stonehouse Carting Co.
GENERAL TRUCKING
338 Wealthy St., S. W.
Phone 65664
 
 
 
Y
28)
“iY
ae
Wy,
 
TEA
usé&
THE TOAST SUPREME
MADE BY
THE DUTCH TEA RUSK CO.
HOLLAND MICHIGAN
 
 
 
 
 
1853
1929
Seventy-six years of
service, integrity, civic
effort!
Three generations of
friendly helpfulness to
West Michigan peo-
ple!
Now looking forward
to a greater useful-
ness.
tHe OLD
;
NATIONAL
BANK
MONROE AT PEARL
SINCE 1853
      
 
 
 
 
 
YOUR AWNING
Can be a
BUSINESS
GETTER
    
   
 
  
| a Le ss \ \,
PUES UR
l —$
|
cn hh
By having it
ATTRACTIVE
WELL LETTERED
SERVICEABLE
Write or phone for a Salesman to
No. obligation.
CHAS. A. COYE, INC.
Grand Rapids, Mich.
 
 
 
dren se TIED oo na
   
Chocolate = |
Vanilla 7 | m= ||
Butter Scotch 7 24 i"
< 6-Delock,
oan
si ut OOc ock, | 4
Tapioca Dessert
| [eHocotate) |) |
HARRY MEYER | enrsciy Getewones
. . E NORRISTOWN, PA.
Distributor eee
818 Logan St. Grand Rapids, Mich.
 
Cash Registers and Scales
All makes Bought, Sold or Repaired
27 Years Experience
Call Cherry 0127 or Address
CASH REGISTER REPAIR CO.
W. H. Murphy, Mgr.
1551 Gratiot Ave. Detroit, Mich
 
 
 
EW ERA
LIFE ASSOCIATION
Grand Rapids.
SOUND COMPANY, SOUNDLY
MANAGED BY SOUND MEN.
 
 
 
When you want good cheese
ASK FOR
KRAFT CK ) CHEESE |
 
 
 
Sand Lime Brick
Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool In Summer
Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CO.
Saginaw.
 
 
 
 
BRVAT ORS
BL
-=, . (Blectric and Hand Power)
i Dumbwaiters—Electric Convert-
ars to change your old hand
| elevator into Electric Drive.
Mention this Paper. State
| kind of Elevator wanted, size,
. capacity and heighth.
SIDNEY ELEVATOR MFG. CO.
(Miami Plant), Sidney, Ohlo
   
 
24
HOTEL DEPARTMENT
News and Gossip Concerning Michi-
gan Hotels.
Los Angeles, March 15—I am re-
minded of J. P. Oberlin, who for years
operated the Whiting Hotel, Traverse
City, through the medium of a most
attractive dinner bill of fare which he
has sent me from Escanaba, where he
is owner and operator of Delta Hotel.
To show his many Michigan friends
just what sort of a schedule he is sail-
ing under I am appending this menu
which, to my notion, is one of the most
appetizing and sensible of any I have
seen in a long time:
Fresh Crab Cocktail, Louisianaise
Cream of Cauliflower, Dubarry
Hearts of Michigan Celery
Jumbo Queen Olives
Whole Baby Lobster, Broiled,
Maitre d’Hotel
Roast Stuffed Vermont Turkey
Cranberry Sauce
Rosette Potatoes Brussels Sprouts
Jersey Sweet Potatoes
Iceberg Head Lettuce, 1000 Island Dressing
Brick Ice Cream and Cake
Roquefort, Brie or American Cheese
Toasted Wafers Vater Crackers
Cafe Noir
Grape Juice Punch
Mr. Oberlin writes me that since as-
suming control of the Delta he has ex-
pended in the neighborhood of $13,000
in rehabilitating same, outside of new
furnishings. Inasmuch as the hotel
proper was in most excellent physical
condition when he assumed control, I
can see where he has made it especial-
ly attractive and comfortable, and I
look ahead to see him enjoving a full
measure of prosperity, which he most
certainly deserves. Soon after secur-
ing the Delta he also acquired control
of the New Ludington, in the same
city, which he also operates, and while
he has practically a monopoly on first
class accommodations in that thriving
city I have no fear that he will ever
take advantage of his patrons. Mr. and
Mrs. Oberlin have been wonderfully
good friends of mine and I am proud
of the fact.
 
The imbroglio in the operation of
the Childs’ chain of restaurants, where-
in the founder has been deposed be-
cause of his activities in endeavoring
to educate his patrons in the direction
of vegetarian diet, leads one to believe
that, after all, the caterer has achieved
legitimate results when he supplies the
public with what they think they re-
quire, regardless of his personal ideas
on the subject.
There are too many purveyors who
seem to have a desire to regulate the
tastes of their patrons by their own
personal requirements, and there is
where they indulge in a common error.
One hotel man will daily place on his
menu corned beef and cabbage, for
instance, because he likes it personally
and at the same time will omit there-
from the particular articles he does not
relish himself. There are too many of
this class. That is the reason why we
hear so much complaint about same-
ness in meal offerings. The public be-
comes tired of it and the first thing
the seller knows his trade is drifting
to some other locality where there is
a variation.
One of the most successful operators
I know of anywhere is a Michigander
who, while his offerings are simple,
causes a complete change to be made
in his bill every day and even then
shuffles his cards so that the same
items do not appear on any particular
dav of the week.
In the case of the Childs organiza-
tion success crowned the efforts of this
veteran restauranteur for a series of
vears, but a condition developed, or a
“system” was adopted for the purpose
of obtaining greater profits and then
popularity waned, trade dropped off
and others, more enterprising, gained
thereby. The last time I patronized a
Childs’ cafe they had substituted paper
napkins for the textile type, juggled
prices and reduced portions and in
many days evidenced an inclination
toward the toboggan.
It ought to be
MICHIGAN
a warning to a lot of other operators
who are trying to extract the last
penny from the purchasing public.
A short time ago I stated that
California druggists were favoring the
enactment of state legislation deleting
pills and pellets from the offerings of
department and chain stores. Now
come other threatening regulations
which aim to divorce food dispensers
from all connection with establish-
ments where drugs and poisons are
compounded.
Some of us can look back to the
time when a drug store was legitimate-
ly confining its efforts to the dispens-
ing of drugs, but to-day a cursory ex-
amination of one of these institutions
would lead one to believe that the
original thought had been shelved and
a mail order assortment of everything
known to modern trade had taken its
place. At least the traditional village
general store has found its counter-
part.
Ray S. Hubbell, who at one time
was manager of Gratiot Inn, Port
Huron, is one of the organizers of the
Belmont Hotel Co.,. New York, which
has taken over the operation of the
hotel by that name in Gotham. Mr.
Hubbell is the newly elected president.
A. E. Marriott will manage the Mur-
ray Hill Hotel, at Sault Ste. Marie,
the coming season. When the prop-
erty changed hands last year it was
announced that he would retire, but
evidently this program has_ been
changed, which will certainly be to
the advantage of the investors in the
property, for Mr. Marriott possesses
wonderful aptness in handling the pub-
lic as some of us know through an ac-
quaintance of long standing. He came
I believe, vears ago, from the Holland
Hotel, East Tawas, and was connect-
ed with the Park Hotel, Sault Ste.
Marie, under the ownership of J. R.
Haves.
Now it looks as though L’Anse,
which has been without a hotel for
some time, due to the burning of the
Exchange Hotel, will have two car-
avansaries in place of the one. The
Exchange is being rebuilt bv its owner,
Matt Samarjic, and will soon open for
business with twenty rooms. Also
announcement of the erection of a
thirty room hotel in addition, by local
parties, has been made. L’Anse is a
growing town and this fact will prob-
ably warrant the investments.
A lot of Detroit residential hotels,
thirty-seven to be exact, are contem-
plating consolidation, based on an ap-
praisal value of $28,000,000. It looks
to me as though it might prove a wise
move. During the past four years
twenty-eight large institutions of this
tvpe have been created, much more
rapidly than any increase in demand
for such accommodations, with the re-
sult that a very large percentage of
them have been taken over by the
financial concerns which supplied the
wherewithal for building. In order to
make a showing of business most of
these hotels were compelled to cut
rates below the point for even-break-
ip~ with accompanying misfortune.
Of course this consolidation of
“errors” by the bonding houses is un-
doubtedly a step forward, but it comes
a trifle late. The casual observer may
easilv arrive at the conclusion that had’
the financiers pooled their interests at
the time the loans were solicited there
might now be fewer headaches and
lower blood pressure on the part of
such investors.
 
Just now we see hotels advertising
one-room suites. Investigation proves
that it is a room with a wall bed which
closes by day and the room is thereby
converted into a porlor. Unless the
wall beds supplied are vastly improved
over the specimens I have experienced
TRADESMAN
CHARLES RENNER
HOTELS
Four Flags Hotel, Niles, Michigan, in
the picturesque St. Joseph Valley.
Edgewater Club Hotel, St. Joseph,
Michigan, open from May to October.
Both of these hotels are maintained on
the high standard established by Mr.
Renner.
 
 
MORTON
HOTEL
Grand Rapids’ Newest
Hotel
400 Rooms -- 400 Baths
RATES
$2.50 and up per day.
March 20, 1929
 
HOTEL KERNS
LARGEST HOTEL IN LANSING
300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.56 up.
E. S. RICHARDSON, Proprietor
 
 
WESTERN HOTEL
BIG RAPIDS, MICH.
Beginning Jan. ist European Plan
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well venti-
lated. A good place to stop. Amer-
ican plan. Rates reasonable.
WILL F. JENKINS, Manager
 
 
 
 
 
CODY HOTEL
RATES—$1.50 up without bath.
$2.50 up with bath.
CAFETERIA IN CONNECTION
 
NEW BURDICK
KALAMAZOO, MICHIGAN
In the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city.
Representing
a $1,000.000 Investment.
250 Rooms—150 Rooms with Private
Bath.
EBuropean $1.50 and up per Day.
RESTAURANT A GRILL—
Cafeteria, Quick Service, Popular
Prices.
Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.
 
 
 
“A MAN IS KNOWN BY THE
COMPANY HE KEEPS”
That is why LEADERS of Businesa
and Society make their head-
quarters at the
PANTLIND
HOTEL
“An entire city block of Hospitality”
GRAND RAPIDS, MICH.
Rooms $2.25 and up.
Cafeteria -t- Sandwich Shop
Wolverine Hotel
BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD-
ING COMMERCIAL AND RESORT
HOTEL. American Plan, $4.00 and
up; European Plan, $1.50 and up.
Open the vear around.
 
 
 
 
 
 
Warm Friend Tavern
Holland, Mich.
Is truly a friend to all travelers. All
room and meal rates very reasonable.
Free private parking space.
E. L. LELAND, Mgr.
HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof
Moderate Rates
Under the Direction of the
Continental-Leland Corp.
GrorGE L. CRrocKEr,
Manager.
 
 
e
Occidental Hotel
FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon +t Michigan
 
 
Columbia Hotel
KALAMAZOO
Good Place To Tie To
 
 
 
“We are always mindful of
our responsibility to the pub-
lic and are in full apprecia-
“tion of the esteem its generous
patronage implies.”
HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.
 
PARK-AMERICAN
HOTEL
KALAMAZ00
A First Class Tourist and
Commercial Hotel
Manager
ERNEST McLEAN
Also Tea Room, Golf Course and
Riding Academy located on U.S.
No. 12 West operated in connec-
tion with Hotel.
 
 
 
Park Place Hotel
Traverse City
Rates Reasonable—Service Superb
—Location Admirable.
 
W. O. HOLDEN, Mgr.
 
 
 
 
 
mie
 
 
 
 
 
 
March 20, 1929
 
MICHIGAN TRADESMAN
25
 
I would be inclined to call them one-
room “‘unsuits.”
Some hotels are supplying radio sets
for their guests and making a per diem
charge for same, presumably for the
purpose of creating an indemnity fund
for assuaging the griefs of such as are
occupying adjacent apartments and are
not unanimously in favor of radio
orgies.
I am not disparaging the so-catled
hotel schools. My criticisms apply only
to such as knowingly take contracts to
make real honest-to-goodness land-
lords out of clods. There can be no
possible ~bjection to enrolling students
from the ranks of such as show aptness
in the right direction. A little brush-
up will, in such cases, prove advan-
tageous.
 
Walter J. Hodges, Hotel Burdick,
Kalamazoo, and Charles S. Stevenson,
Hotel Stevenson, Detroit, will be the
representatives from Michigan in at-
tendance at an executive meeting of
the American Hotel Association, at
Palm Beach, Florida. The program
offered includes a visit to Havana,
Cuba, among other interesting features
and is well worth while.
It developed in a Los Angeles di-
vorce court that when a husband lost
his teeth he required his wife to feed
him with a spoon. The woman de-
clared this was cruelty, hence the de-
mand for legal senaration. W-men
may feed their husbands in theory but
not in fact. They may prepare the
meal, but when it comes to stoking the
male machine with fork or spoon it
simply isn’t done ethically. The man
must do his own wrestling. Childish
lovers may swap their spoons of ice
cream, but a full-grown man must
engineer his own manipulating. That
is the way the judge looked at it and
so informed the defendant.
The extraordinary safety records
given out by the railroads show that
the best way to escape sudden death in
these perilous times is ride continu-
ously on a train. Not so bad at that.
Some of my most successful entertain-
ers have been railroad employes and
Pullman porters. Frank S. Verbeck.
 
 
Review of the Produce MarlLet.
Apples—Northern Spy, $2.50 {or No.
1 and $1.75 for No. 2; Baldwins $1.75;
Idaho Delicious, $2.75 per Lu. basket;
Idaho Spitzenberg, $2.75 per bu. basket.
Bagas—Canadian, $1.50 per 100 Ib.
hag.
Bananas—4%4@5c per Ib.
Beets—$1.50 per bu. for old; $3.75
per crate for new from Texas.
Brussel Sprouts—32c per qt.
Butter Beans—$4.50 per hamper for
Florida.
Butter—Jobbers hold prints at 50c
and fresh packed in 65 lb. tubs at 49c.
Carrots—Home grown $1.65 per bu.;
new from Calif., $3 per crate of 5 doz.
Cabbage — New from Texas, $3.50
per 100 Ib. crate.
Cauliflower—$2.75 per doz.
Celery—Florida commands 75c per
bunch or $3.50 per crate.
Cocoanuts—90c per doz. or $7 per
bag.
Cucumbers—$1.75 per doz. for Iili-
nois hot house.
Dried Beans—Michigan jobbers are
quoting as follows:
C. Ft Peq Beans -.200 0) $9.60
Dight Red Kidney 2)... 9.25
Dark Red Kidney -..----__ 9.25
Eggs—The market has been steady
during the past week. Local jobbers
pay 27c per doz.
Garlick—23c per Ib.
Grapes—Calif. Emperor in sawdust,
$4.50 per keg.
Green Onions—Shallots, 50c per doz.
Green Peas—20c per Ib.
Green Peppers—60c per doz.
Lemons—Ruling prices this week are
as follows:
 
 
SOO Suminse (08 $6.00
SOO Sunkist 220 6.00
360 Red Bato 6.00
S00 Red Bale 6.00
Lettuce—In good demand on the
following basis:
Imperial Valley, per crate _._.___ $4.00
Hot house feat per Ib. 10c
Limes—$1.25 per box.
Mushrooms—/5c per lb.
 
Oranges—Fancy Sunkist California
Navels are now on the following basis:
126 22 ee $6.00
Le 5.50
Fe 4.50
200 4.00
Oe 3.75
OG 3.75
C00 3.75
Se 3.50
Florida, $5.50 per crate for all sizes.
Onions—Spanish, $3 per crate; home
grown, $5 per 100 lb. bag.
Parsley—75c per doz. bunches.
Pieplant—Ill. hot house, $3 for 20
Ib. box.
Potatoes—40@60c per bu. according
to quality, for home grown; Idaho
stock in 100 Ib. sacks, $2.85; new from
Florida fetch 9c per lb.
Poultry — Wilson & Company pay
as follows:
Eleavy fowls (2000 i 30c
hight fowls 900 25¢
Heavy Roaster 2.0 3 30c
Radishes—45c per doz. bunches.
Spinach—$1.10 per bu.
Strawberries—45c per quart.
Sweet Potatoes—$2.75 per hamper
for kiln dried Jerseys.
Tomatoes—$1.15 for 6 Ib.
from California.
Turnips—75c per doz. bunches for
Florida.
basket
Veal Calves — Wilson & Company
pay as follows:
ey eC 20c
Good se 18¢
Median ee l5c
FPOOG Ize
—_2-.___
Gabby Gleanings From Grand Rapids.
Grand Rapids, March 20—The death
of Richard Bean has cast a gloom over
entire jobbing trade of this mar-
ec.
The funeral, which will be held at
the family residence Thursda~ after-
noon, will be conducted by Rev.
Charles W. Merriam, pastor of the
Park Congregational church. The in-
terment will be in Woodlawn cemetery.
The active pall bearer swill be as fol-
lows: Joseph W. Putnam, William
Haarman, Walter Schroth, Geo. N.
Snyder, Frank Gould, Perry W. Tumy.
Officers of the National Candy Co.
who will attend the funeral are as fol-
lows: ____—
Tips To Deliverymen.
The deliveryman can make friends
for his store if he observes the follow-
ing rules:
Use walks.
Deliver goods at the rear or side
doors when requested.
Obey traffic laws.
Carry money to make change.
Do not argue.
Be polite and obliging.
Handle goods carefully.
See that muddy shoes are
carefully before entering.
—_—_+-.—___
An “old maid” is one who resents
it. A “bachelor girl’ is one who has
sense enough to know when she’s well
off.
Do not cut across lawns.
wiped
 
Always asked for by discriminat-
ing buyers who want the finest!
Be sure you have it in stock.
LIPTONS TEA
GOLD MEDAL QUALITY
 
 
 
 
 
nationally distributed
$3 2
23 W. JEFFERSON AVE.
 
eCANNOUNCING
A NEW POPULAR PRICE DRESS
HOUSE IN DETROIT
A complete line of these nationally advertised-—
dresses
MARTHA LANE $6 75
PRESSES IN HALF
AND REGULAR SIZES
CLASSY JANE
DRESSES IN SIZES 16 to 50
New garments arriving daily—in all the new fab-
rics including printed crepes, georgettes, tweed. etc.
You are cordially invited to call and inspect these lines.
A. MANCHELL
I. FRIEDMAN, Gen’! Salesmanager
always on hand.
DETROIT
 
 
 
 
 
 
 
 
 
 
26
DRUGS
Michigan Board of Pharmacy.
President—J. C. Dykema, Grand Rapids.
Vice-Pres.—J. Edward Richardson, D2-
troit.
Director—Garfield M.
dusky.
Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
tions are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids.
Benedict, San-
Michigan State Pharmaceutical
Association.
President—J. M. Ciechanowski, Detroit.
Vice-President—Chas. S. Koon, Mus-
kegon.
Secretary—R. A. Turrell, Croswell.
Treasurer—L. V. Middleton, Grand
Rapids. |
What Price Post Offices in Drug
Stores?
In many drug stores, the post office
or sub-station has become an institu-
tion. Just why it is never found in
meat markets, haberdashery shops,
groceries and other business establish-
ments is a puzzle too intricate to
fathom. However, be that as it may,
it seems to have a peculiar fascination
for the druggist, and hence, if a parcel
be mailed or a letter be registered, the
druggist is the logical place for it. To
the endless forms of other nuisances
which the druggist is subject to, the
post office serves as an ideal con-
tributory ailment.
a post office is this. In his en-
deavor to increase his volume of busi-
ness he grants the Government a cer-
tain amount of space (which at times,
may be the choicest) and not a little
of his time, in the hope that through
this medium, the day’s receipts will, in
due time, materially increase, what is
more, look at the added revenue he
will derive, which is allotted accord-
ing to the volume of business transact-
ed through the station.
Now, everything is in ship-shape and
Things run along
nicely for the first month or so, but as
. i .
open ror pusiness.
the course of true love never runs
smoothly, the post office eventually
suffers under the same category. From
the outset, business at the window has
not been any too brisk and _ conse-
quently no ill effects have been felt.
But in the course of a little time, the
druggist discovers that something has
entered his life which is making him
feel anything but comfortable. The
post office is gradually unmasking it-
self. The druggist’s dignity is begin-
ning to wane.
A post office patron (and, some are
1 trade) gets a notion that she
potentia
would like five two-cent stamps and
in a very graceful manner presents a
twenty dollar bill. But the poor drug-
gist, short of change as he may be, in-
forms her of his predicament and then
she retorts (oftimes in the key of C):
“Say, this is a fine post office, this is.”’
Then, of course, a few words are ex-
changed, which are far from compli-
mentary, and instead of enlisting that
potential customer's patronage for his
counter trade, he has exhibited antag-
onistic reactions. And the customer
is always right.
Another post office specimen will
desire some information as to what
time a package will reach San Fran-
cisco or Squee-dunk, if said package
MICHIGAN
is mailed at ten o'clock in the morn-
ing. The druggist, not having an ask-
me-another manual on hand, is stump-
ed as to what he should reply. No
sooner does he pause to think, he is
confronted with a barrage of ques-
tions, which would make good fodder
for Rube Goldberg's series of ‘Fool-
ish Questions.”
Post office patrons want the same
service as those waiting at the coun-
ter. And if prompt attention is not ac-
corded them, there is liable to be a
complaint, and there is. But their
complaint is well warranted. They are,
as a matter of Government ruling, to
be given preference to all other trade.
Prescriptions must wait, for the mails
must not be detained.
The situation is more alarming when
an untactful clerk is at the window.
Undiplomatic and irritable as some
clerks will be their manner of conduct
And, truth-
fully, post office rouitne is not in the
So that during
is far from admirable.
realm of a drug clerk.
the day, noises or arguments will em-
anate from the post locality,
which would make it appear to the cus-
store, that an
office
tomer entering the
auction sale is in progress.
Now, the result is this. The in-
creased trade which is attributed to the
postal accommodation is almost neg-
ligible. Undoubtedly, if the post office
had not
would have increased just as much, if
been established, receipts
The time consumed in con-
office, if directed
not more.
ducting the post
along channels of store improvement,
would bring a better return than ten
post offices. Druggists, like other mer-
chants should cater to the public, but
is there not a limit?
In summation, then, it is well to
suggest, that, if druggists would con-
serve their energy and that of their
clerks: if druggists would command
respect that they are entitled to; if,
during the Christmas rush, they would
not like to see there store look as if a
tornado presented itself; if they would
not have the Government dictate to
them as to when their stores should
be opened in the morning, then out
with the post offices. Joseph Gold.
———_—_-_ >.
First Aid Week.
First Aid Week is one that should
strongly appeal to the cash register of
the retail druggist. It is his oppor-
tunity to sell more merchandise, it is
his opportunity to bring strongly be-
fore the public the fact that the drug
store is the first thought along with
the physician when someone is hurt.
It is true that many things used in
first aid are sold by other than drug
stores but the medicine chest that fills
the want is the one that contains a
large number of articles that only a
registered pharmacist and drug store
can sell. It is his opportunity to com-
bine these articles, on which he has
an exclusive sale, with other articles
that anybody can sell, thus bringing
back to his store some trade the drug-
It is a selling campaign
as well as an educational campaign
that he, the druggist, is more than a
merchant—he serves when _ necessity
calls. By display let every one con-
tribute to this week. The drug store
gist is losing.
TRADESMAN
alone can put it over as no other mer-
chant can.
—_—_+ 2+ .___
Our Sapient Law Givers.
What the average legislator does not
know about pharmacy would fill a
large size volume. Our readers are
invited to glance at the following bill
now before the Massachusetts legisla-
ture. In abstract it reads:
“No registered pharmacist shall sell
any patent or proprietary medicine
which contains more than six per cent.
alcohol except upon the prescription
of a registered physician.”
This bill, apparently, is intended to
eliminate the sale of
tonics that are said to contain more
wine than tonic. Few proprietaries
there are that do not contain alcohol
certain wine
either as a preservative or in which to
keep the medicine involved in solution.
In a majority of instances, these pro-
prietaries require more alcohol than
the arbitrary 6 per cent. specified in
the Massachusetts bill.
The Massachusetts bill, therefore,
would limit the sale not of a compara-
tively few wine tonics but of the great
bulk of medicines of almost every kind.
—_-_—— 5 _
Items From the Cloverland of Michi-
gan.
Sault Ste. Marie, March 19—
Everything is O. K. with the weather
man this week. The snow went down
about one foot during the week and
the main streets are showing the dust
again. Several robins and a blue finch
have been seen by some of our obsery-
ing citizens. This may seem like old
news to our friends further South, but
we are getting a thrill to know that
Spring is on the way after shoveling
snow during the long winter and keep-
ing the home fires burning.
The Burke Garment Shop opened
for business on Saturday, with a full
line of ready-to-wear garments, dress-
es, hosiery and millinerv. It is one of
the neatest appointed establishments
in the city. The proprietors are Miss
Nora Burke and D. K. Moses, of New
York. The shop will be managed en-
tirely by women. Miss Burke will
have as her assistants Mrs. Violet
Morrison, Miss Beatrice Doyle and
Mrs. David Lawrence, who will be in
the alteration department. Miss Burke
is one of the best known business wo-
men in the city, having been in the
employ of the Leader for twenty-five
vears. She is also a member of the
30wating Club. The new establish-
ment starts with a bright and prosper-
ous future.
The oil station of Austin Lipsett.
near the ferry docks, has_ been
sold to Alvin Paquin, who is redecorat-
ing the place. The building on the
North is being built into a store. This
is one of the best locations for an oil
station, being the last chance to refill
before going into Canada, and the first
coming over. Gasoline is cheaper on
our side of the river and many Can-
adians take advantage of this saving.
If the country were as much con-
cerned about the prevention of auto-
mobile accidents as about the preven-
tion of the flu, we wouldn’t be so bad-
ly run down.
Lauer Brothers are now interested
in the Colwell & Burns clothing store
and it is rumored that they expect to
take over some of the other stores.
They have engaged Harold Kline, for-
mer!v with the Leader here, to act as
advertising manager at their store at
Escanaba. Mr. Kline has had much
experience in his line.
Chris Pfeifer, prominent meat dealer
in the Canadian Soo, died last Tues-
day at the general hospital. He leaves
besides his widow, two children and
his father and mother. Mr. Pfeifer had
March 20, 1929
been engaged in the meat business on
Wellington street for the past eighteen
years. He was well known in the
American Soo, where he was at one
time engaged in a similar business.
His death resulted from two opera-
tions which he had recently undergone.
Arza M. Swart, formerly sheriff of
this county, has taken over the Ojib-
way filling station, on Portage avenue,
owned by D. Booth. He will carry a
complete line of oils as well as gas. In
addition, he will do car repairing,
washing and other small jobs. Mr.
Swart is well and favorably known
throughout Chippewa county and
should make a success in his new ven-
ture.
You can make your life a treadmill
or you can make it a ladder. It all
rests with you.
The Savoy cafe has again opened up,
after being closed for several weeks
since the fire. It has been redecorated
and looks as good as new. This is one
of our finest eating places and enjoys
a good patronage, especially during
the tourist season.
The annual meeting of the Soo Co-
Op Mercantile Association shows that
the company has been mak’ g consid-
erable progress. The total sales for
1928 were $625,862. Dividends amount-
ing to $37,011.46 were paid to stock-
holders following the meeting. Sales
increased $43,000 in 1928, which was
the banner year of the Association.
The store handles groceries and meats
and conducts a large bakery. A sav-
ings and loan department is now being
organized by the officers, who are also
considering the establishment of a lo-
cal co-operative gasoline filling station.
The old saving that ‘opposition is the
life of trade” seems to hold good with
them, as the four chain stores started
during the last year have not prevented
their showing a nice increase.
Marquette is to have a new hotel. It
will be located on North Front street,
nearly opposite the Peter White public
library. With Phillip Spear and other
Marquette residents, Mr. Shiras has
organized the Kawbawgam Hotel Co.
The contract has been placed with H.
L. Stevens & Co., of Chicago and New
York. The building will be six stories
in height. It will cost $400,000 and will
have 107 guest rooms. Sixty-six rooms
will be equipped with bath or showers
and will have hot and cold water.
There will be a large lobby. two din-
ing rooms and a coffee shop. The
sixth story will be furnished with
kitchenettes, baths, chests, dinette al-
coves and wall beds, designed for long-
term occupancy. The Roberts-Degel-
man Co., a Michigan corporation, af-
filiatéd with the Arthur L. Roberts
Hotel Co., has taken an operating
lease. The same company is also oper-
ating our New Ojibway Hotel. The
hotel at Marquette will be the seven-
teenth hotel in the chain operated bv
the Roberts-Degelman interests in the
Central West.
Scotch motto:
then make it last.
William G. Tapert.
——_»-+ >
From the Upper Peninsula To Arizona
Phoenix, Arizona, March 11—You,
possibly, may be somewhat surprised
to hear from me from this locality, be-
cause I intended to stop at Grand Rap-
ids and call on you, but I got such a
late start that I concluded I had bet-
ter get here before the weather became
too severe, so pulled right through and
reached here Dec. 20 and found what
I call Fall weather; nice and warm and
very pleasant. Quite different from
the Michigan weather at the time and
it seemed good to me. -I was feeling
rather poorly at the time and needed
the warm weather and sunshine, which
seemed to benefit me immediately. I
am glad to say that I have kept on im-
proving. There were a few frosts in
January and February and a little ice
formed three or four nights, but the
days here have been warm and nice
lately. The mercury has been regis-
Make money first,
  
iene ———
 
 
 
 
 
a
®
a
 
 
 
Nf ALES LICE SEIT ORIEN
 
 
 
 
 
 
March 20, 1929 MICHIGAN TRADESMAN 2?
teirng 70 to 85 degrees in the shade, were shipped. The second crop is now WHOLESALE DRUG PRICE CURRENT
but this morning it was a little cooler. growing nicely. I notice the farmers
A good many flowers are in bloom and _ also have their cantaloupes planted. : :
- 2 : x - a i e.
everything is growing nicely. The J. D. F. Pierson. Prices quoted are nominal, based on market the day of issu
frosts turned some of the leaves yel- ee Acids Cotton Seed -... 1 35@1 50 Belladonna ----_- @1 44
low on the citrus fruit trees, but peo- When On Your Way, See Onaway. Boric (Powd.).. 9 @ 20 Cubebs eee 5 aes a in eae & -
ple here tell me that there was no Onaway, March 19—Armon Lee, eo 0 e ¢ a wie 125@1 60 Buchu -_-___- @2 16
harm done. There is quite a variety of | Proprietor of Gumm’s Store, Inc., is a ose 53 @ 790 Hemlock, pure-. 2 00@2 25 Cantharides ---- @2 52
fruit grown here. Oranges, lemons, aking important changes on the in- Muriatie 7222 3%@ 8 Juniper Berries_ 4 nea 75 Comsicunt Se = =
tangerines, grapefruit, figs, dates, terior of the store building; renewing Nitric -_------- 9 15 se eee * ; area 2 aoa @2 16
peaches, pears, apricots, grapes and al- shelving, re-arranging fixtures and pre- or iS an Lard. No. 1 _--_ 1 25@1 40 Colchicum ~_.--- @1 80
so some nuts—almonds and pecans. I paring for the annual Spring opening. ‘Purhanie 77777 52”"@ 60 Lavender Flow. 6 00@6 25 Cubebs -----____- @2 76
think the oranges and grapefruit g > Saturday specials are becoming the spell Gar’n_ one = Pasir ~------- = pi
et gee ie re = rae : ; emon 2 5 Gentian -...-----
here are better than those produced in order of the day with Onaway mer- Aisnenia iigcd. Gaw GL aw Gaus @2 28
al 17 stand several : ss : a ;
California, and [ understand several chants, or “specials for this week” and Water, 26 deg... 07 @ 18 Linseed, boiled, bbl. @ 89 Guaiac, Ammon.- @2 -
large aay Sevag 7 4 va such attractive advertisements regu- Water, 18 deg... 06 @ 15 Linseed. bid. less o6@t ie Gua Colorless. oi 50
See ee ae Bere ane Dieter larly appearing offering inducements Pint ah - ae z Mustard, arifl. oz. @ 3 rom, Clo @1 56
many thousands of trees. One of the for “trade at home” buyers. Judging Gnicsiae “Gey 09 g 39 Neatsfoot ------ 1 20@i 35 «Ming @1 44
largest and finest groves I have visited f Se ¢ : s , Olive, pure ____ 4 00@5 00 Myrrh @2 52
} : : from the line-up of teams and car an ao Sus Wauicl @1 80
in this valley is located about twentv- seen during the week it is apparent Pieces woo = = aaa ce St ‘-- Gia
five miles East of this city and covers that the idea is attracting buyers from ks 1 00@1 25 Olive eae - Opium, Camp. -. @I1 44
eighty acres of land, with e‘vht thous- quite a distance. : Fir (Canada) __ 2 75@3 00 green ___-_ —~ 2 85@3 25 Sr oi a
and trees in full bearing: it was cer- A nominating petition has been filed Fir (Oregon) -- 65@100 Or;ange, Sweet 12 00@12 25 Rhubarb --------
tainly a beautiful sivht. I wished you for Oscar Roberts, manager of the ao a ‘oe 25 Origanum, pure_ @2 50 '
were right there with me to enjoy it. Hankey Milling Co. for City Com- olu --.-------- 00@2 25 Origanum, com’l pir 20 Paints
T : Sak atc ~ r . : : : i ennyroyal .-- “0
The fruit was delicious. Most of the missioner, three year term, to succeed Basta Pouscene _--- 5 50@5 70 Lead, red dry -_ 13%@14
truit we get in Michigan from here, his brother. John Roberts, whose term Cassia (ordinary). 25@ 30 Rose, pure -- 13 50@14 00 Lead, white dry 13%@14
California and Florida is all picked be- — expires. Oscar is President of the eo (ouea 50@ 60 Rosemary Flows 1 25@1 50 beat. a ae
fore it is fully matured, with the re- Community Council and an active Sassafras (pw. 60c) @ 50 oe % 10 50@10 75 Gare. 7 lad less 3@ 6
sult that it is more or less sour, poor worker in civic affairs. Soap Cut (powd.) . ee. 75@2 00 ‘Red Venet’n Am. 3%@ 7
flavor and much of it lacking in juice. The Onaway garment factory has — ae 8 TS he a ele ee Venet’n Eng. ie ‘
| understand the authorities here are started a news column in the Onaway : Spearmint ---__- 7 00@7 25 Ww ia ae @ 4%
figuring on forcing the fruit packing Outlook. The editor, whoever he or Pareles Sperm --------- 1iait vhitng 5%2@10
association to leave the fruit on the she may be, is producing a lot of in- Gores ee: = 2 a wae : o- = L. H. io : aoeae 7
trees until it is thoroughly matured, teresting news items and representing Juniper ee 11@ 20 Turpentine, bbl. _. @65% gers Fee = meee 4
then the people will get something the factory’s industry to perfection. Prickly Ash _.__.. _ @ 7% ‘Turpentine, tess... (3@ 6
worth eating. [I understand the as- The idea is a good one. It creates a ae __- 6 00@6 25 Miscellaneous
sociation began picking their fruit last co-operative interest among the em- Extracts Winterercon sweet de ue au
fall in September before it was fully — ployes and furnishes import t news Bicorice 22 60@ 65 bisch (2000 6G Ain 06@ 12
grown, and I hear that three carloads jtems for the community. It is be- Licorice. powd. -- 60@ 70 wintergreen, art 75@100 lum. powd and
were returned from the East on that coming a o le ace | an . Worm Seed --_-- 3 50@3 75 Syound oo. 09@ 15
n the ) g a popular practice with ou eee ; Wa ae S oad
account. The grapefruit here is also schools and provides valuable reading ; oe ae oe _— 2 25@2 52
the best I ever ate and all citrus fruit which could not be obtained in any Qe ake aay oe * Borax xtal or yee:
trees seem to grow luxuriously and ~~ other manner. Chamomile Rom. @ 75 Potassium powdered -... 05@ 13
produce wonderfully. The fruit grow- A nominating petition for Dr. R. F. Bicarbonate _.-. 35@ 40 Cantharides, po. 1 50@2 00
ers here tell me they have no trouble — Bruce for City Commissioner was filed Gums Bichromate -.--- 15@ 25 Calomel ____ LL 2 72@2 82
with insects of any kind, therefore, are — with the city clerk, evidently without Acacia, Ist -___..- 50@ 655 pe naa 7 Capsicum, pow’d 62@ 75
not obliged to spray at all; also that the consent of the doctor and without  ps LOOT a 4 36@4 60 Chloral Hydrate 1 20@1 50
at San Bernardino, California, this to reconsider will probably be circu- a (Soc. Pow.) T5@ 80 permanganate _. 22%@ 35 Cocaine .._ 12 85Q13 50
year, and the first prize on Valencia lated together with the plea, “It’s a oe Tn aus ae Prussiate, yellow 33@ 45 ‘ocoa Butter __ 65@ 90
oranges. — : wise Scotchman who changes his Campnor ---_  90@ 95 eaneate roe 5@ i Corks, list, less 30-10 to
The soil here is very deep, rich and mind.” Squire Signal. Guaiag one @ 60 ue 40-10%
productive. Six crops of alfalfa are —_ ~~ no pow'd __ = - cane aud “2 :
grown in one year. Quite consider- Waste your opportunities to-day and Kino, powdered. Ol 20 Raats Corrosive Sublm 2 2592 30
able head lettuce is grown here; two : 1 Ee ; § ats Myr @l is Anene: 30@ 35 Cream Tartar -_ 35@ 45
crops per year, and the last crop was ‘OU ‘eSS¢M your chance for acmieve- Myrrh, me dared. é gi 25 Blood, powdered. 40@ 45 wack ----- < 7
Ee five * aac a , lum, wpowd. m Cal 1@ 36 Soo Se
fair to good. Five thousand carloads ment to-morrow. Oras waa 19 63@19 2 fo a ee =o » Dover’s Powder 4 00@4 50
Shellac 65@ 80 Gentian. powd. - 20@ 30 rap a, “s :
Shellac « 9 Ginger, African, 7
Tragacanth, pow. @1 75 hawaerca ee 30@ 35 Epsom Salts, bbls. @03%
Tragacanth __.. 2 00@2 35 Ginger, Jamaica. 60@ 65 noe Salts, less 3%@ 10
Perfume and T il t G d Li Turpentine ______ @ 30 Ginger, Jamaica, — ro Mele “56 20
powdered -__-_ 45 =a
O1Le OOGSsS Lines 2 cdidenseal, pow. 7 8098 00 Formaldehyde, ib. 13%@35
Insecticides Ipecac, powd. _.. 4 50@5 00 ee atine a “ 80@ 90
We show i  Dicolas FR : ens a Line 35w 40 Glassware, less 55%
e show in our Display Room in a coannees 08@ Licorice, powad.. 20@ 30 Glassware, full case 60%.
ms ] R: ids Ss: l ij : of ti} bh pen nos oe 3 Givis, adored. 45@ 50 Glauber Salts, bbl. etre
rranc apids sample lines of the es eee ae ae Poke, powdered-. 35@ 40 Glauber Salts less 04@
rv: ‘ 8 Helleho 7 Rhubarb, powd-. @100 Glue, Brown __.. 20@ 30
Leader Toilet Goods Lines as: enenere,, White @ a¢ Rosinwood, powd. @ 50 Glue, Brown Grd 16@ 22
au ao ae Sar sectia. than. Glue, White -___ 27 35
Armand, Ayers, Babcocks, Bon- Pa ee ae @110 Glue, white era. O38
cilla, Colgate’s, Deliea. Elea pinta and Sulphur eerie. ko @ . Glycerine ------- to Pe
a Ty --------..- O8@ 22 quills) ---------- eding ' 45@7 00
’ ry c AVE Paris Green ____ 24 42 Squills, powdered 70@ 80 € ---------- @
( Cotry’s Hovusicants, YARDLEYS, @ Wares. gawd, 200 25 Iodoform ——-—_—- 8 00g 30
’ . Y TrIMNe _ Valerian, powd.__ wea cetate ..
Hoprrrs, Hupnuts,  Lazell’s,
; i ? ’ Leaves face 22 @ i 50
’ “e 5 : face, po
’  Krasny, Luxor, Enecharma, Mari- mie @1 05 reset wlabinabagag
oN es, Buchu, powdered  @1 10 Seeds Morphine __-. 12 83@13 98
we “NS nello, MELBA, aii" Pompian, Sage, Bulle —-—_. 25@ 30 anise @ 35 Nux Vomica _.-. 30
: Sage, % loose __ 40 : powdered 25 40 Nux Vomica, pow. 15@ 25
Ponds. Princess Pat Raquel, Sage, powdered. @ 35 ao ao 17 Pepper, black, pow 57@ 70
ah 1. rs Tre-Jur, T ny a Som 9 1 Conary ___._. 10@ 16 Pepper, White, pw. 75@ 85
rerrt, Tetlows, Tre-. ne RUVY, Tenna, Tinn. pow. 30@ 35 Caraway, Po. 30 25@ 30 Pitch, Burgudry. 20@ 25
: rT. / Se Uva Ursi -------- 20@ 2 Gardamon ___--- 50@3 00 Quassia -_______ 12@ 15
Vivapous, Woodworths, CHER- Coriander pow. 40 30@ 25 Quinine, 6 oz. cans @ 659
amy, Boursois, CAron’s, Roger & via LE pn ua Gaines erean
é sd Ss Fennell ------_. 35@ 60 »sacharine ---~--
e Hee Bitter, Kise 71@ 16 Salt Peter -..._. 11@ 22
Gallet, Dorins, Djer-kiss, Pinauds, cr", | tru 50@7 75 Flax. ground .. 7@ 15 Seidlitz Mixture 30@ 40
. ‘ + ethos El alnanda Bitter, Foenugreek, pwd. 15@ 25 Soap, green -.- 15@ 30
Pivers, Rigaud, and many other | artificial ___. 3 00@3 25 Hemp ----.-.--- 8@ 15 Soap mott cast_ @ 25
3 r i : Almonds, Sweet, Lobelia, powd. —- 2 60 Soap, white Castile,
lines. We carry all these lines in ie 150@1 80 Mustard, yellow 179 5 5 00
: s . Almonds, Sweet, Mustard, black_- Soap, white Castile
stock ready for quick shipment. imitation .... 100@125 Poppy _------..- 5@ 30 less, per bar _. @1 60
i . 2 l Amber, crude -. 1 25@1 50 Quince  __------ 100@1 25 coan Ash ____ 3@ 10
Send us vour order or ask our sales- Amber, rectified 1 50@1 75 Sabadilla _-..__- 45@ 50 -
‘ A ; Soda Bicarbonate aaa 10
i . . Anise ~... 1 25@1 50 Sunflower  -.--. 12@ 18 Soda, Sal 02%@ 08
men for prices and give him the Bergamont -.. 9 00@9 25 Worm, American 30@ 40 Soda, Sal --._
; 6 50@7 00 pirits Camphor @1 20
Cajeput 00@2 25 Worm, Levant - @ Sulphur, roll __.. 34@ 10
order. CREA wenn $ eer ® Sulphur, Subl. -- 4%@ 10
Cedar Leaf .___ 2 00@2 25 Tinctures Tamarinds -----. 20@ 25
: Tartar Emetic .. 70@ 175
‘HAZELTINE & PERKINS DRUG CO. rate MELE aeons gi Hepat tae, OS
ey \y, & Aloes 1 anilla Ex. pure 1 5 00
Grand Rapids Michigan Manistee Cocoanut asia ae 4, @150 Vanilla Ex. pure 2 25@2 50
Cae 00@2 25 Acafoetida -...-- @32 28 Zinc Sulphate _. #6@ ll
 
 
 
22 ee eee
 
 
 
28
MICHIGAN
TRADESMAN
March 20, 1929
 
GROCERY PRICE CURRENT
These quotations are carefully corrected weekly, within six hours of mailing
and are intended to be correct at time of going to press.
Prices, however, are
liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues.
 
 
 
 
     
 
 
 
ee ED
ADVANCED DECLINED
Pork Evaporated Milk
AMMONIA iIxrumbies, No. 424 _.. 2 70 Cod Fish Cake, 10 oz. 1 55
Quaker, 24-12 oz. case 250 Bran Flakes, No. 624 225 Cove Oysters, 5 oz. _ 175
Quaker, 12-32 oz. case 2 25 Bran Flakes, No. 602 1 50 Lobster, No. %, Star 2 96
30 Peep, 24, sm. case 270 ice Krispies, 6 oz. _. 270 Shrimp, 1, wet __._ 3 2%
Bo Peep. 12 lge. case 2 25 tice Kkrispies, 1 oz. .- 1 50 =Sard’s, % Ol, Key _. 6 10
Kaffe Hag, 12 1-lb. Sard’s, % Oil, Key __ 5 75
~ ae i 30 Sardines. 4 Oil, k'less 5 25
Tm Mii Bran. 16 os. __.. 225 Salmon, Red Aliska & Oe
—— i All Bran, 10 oz. | 270 Salmon, Med. Alaska 2 °
ii Bran. % oz. .._. 200 Salmon, Pink Alaska 3 2
Post Brands. Sardines, Im. \%, ea. 10@28
Grape-Nuts, 245 ______ 3 80 Sardines, Im., %, ea. 25
Grape-Nuts, 100s ___._ 2 75 Sardines, Cal. _. 1 3b@2 25
Instant Postum, No. 8 5 40 Tuna, %, Curtis , doz. 4 00
instant Postum, No. 10 450 Tuna, 8s, Curtis, doz. 3 30
Postum Cereal, No. 0 2 25 Tuna, % Blue Fin _. 2 26
Post Toasties. 36s 285 Tuna, is, Curtis, doz. 7 00
Post Toasties, 24s __ 2 85
Posts Gran, 2is __.. 2 7
Pile Bran, 2s 1 90 CANNED MEAT
Roman Meal, 12-2 tb._ 3 35 Bacon, Med. Beec 27
Cream Wheat, 18 ---- 390 Racon. Lie. chi
Cream Barley, 18 .._. j Beef, No. 1, . 5
APPLE BUTTER Ralston Food, 18 __.. 4 00 Beef, No. : bee c : :
Quaker, 24-12 oz., doz. 2 25 Maple Flakes, 24 ---_250 Beef, No. 2%, Qua., sli 1 65
Quaker, 12-38 oz., doz. 3 35 Rainbow Corn Fla., 36 250 Beef. 3% oz. Qua. sli. 2 15
Silver Flake Oats, 18s 140 Beef, 5 oz., Am Sliced 2 90
AXLE GREASE Silver Flake Oats, 12s 2 25 Beet, No. 1, B nut, sli. 4 00
oti 435 90 lb. Jute Bulk Oats, | Beefsteak & Onions, s 3 70
2k ee a Hg lg ‘a te
? ene 4 oe x Ralston >? _ & ‘ evile am, :
10 Ib. =, per doz. = a Ralston New Oata, 12 270 Deviled Ham, %s  __. 3 $0
lo 1b. pas, per Bor i : Shred. Wheat Bis., 36s 3 85 Hamburg Steak &
25 lb. pails, per doz. 19 15 Shred. Wheat Bis., 72s 1 54 Onions, No 1... 3 15
Triscuit, 246 i7 Potted Beef, 4 oz. _.__ 1 18
BAKING paiaeoiag Wheatena, 18s —__---- 370 Potted Meat, % Libny 50
Arctic, 7 oz. tumbler ° Potted Meat, % Libby 90
Queen Flake, 16 0z., dz 2 25 BROOMS Potted Meat, 3% Qua. 8
Royal, 10c, doz. __---- 95 Jewell, doz. --------—- 526 potted Ham, Gen. % 1 86
Royal. 6 oz., doz. _--. 276 Standard Parlor, 23 Ib. 3 25 Vienna Saus., No. % 1 45
Royal. 12 oz. doz. __ 5 2@ Fancy Parlor, 23 Ib. 9 25° Vienna Sausage, Qua. 95
on, 6 i _31 20 Ex. Fancy Parlor 26 Ib. 975 veal Loaf, Medium __ 2 25
Calumet, 4 o0z., doz. 95 a Fey. Parlor 26 lb. 10 [2
‘alumet, 8 02Z., @or. 135 280 peer
aree 16 oz., doz. 37° Whisk, No. 3 --------- 2 76 . ao siecpaeae :
lumet. 5 Ib.. doz. 12 710 ampbelis ~_____--____ 15
Calumet, 10 Ib., doz. 19 00 x ee 1 10
yford, 10c, per doz. 5 : fremont, No. 2 1.25
anaes 8 iy doz. 185 Solid Back, 8 in. ---) 6®@ Snider, No. 1 _--___- 1 16
Sumfers, 12 on. Gos. 2 40 Solid Back, 1 in. _--. 1 16 Suiger, No. 2...
Rumford. 5 lb.. doz. 12 50 Pointed Ends ___.---- 125 van Camp, small ___ 90
K. C. Brand Stove Van Camp, med. -... 1 15
r Per case Shaker ee 1 80
10c size, 4 doz. ------ a 2-00 ~CANNED VEGETABLES.
15c size, 4 doz. ---- : > Peerless - eee ne Asparagus.
20c size. 4 doz. ------ 72 oe ; i
See size 4 Goz. 92 wa te. ULL 225 No. 1, Green tips -- 3 1
50c size, 2 ao0g. .... 8 80 ee - 300 No. 24, Large Green 4 50
Sic size. 1 doz. _____ 6 85 W. Beans, cut 2 1 65@1 75
10 Ib. size, % doz. ---- 6 75 BUTTER COLOR ee TO oe -—
reen Beans, 2s 1 65@2 =
Dandelion ___.__.__._.. ao 2 85
BLUING Green Beans, 10s __ @8 0
CANDLES L. Beans, 2 gr. 1 35@2 PH
JENNINGS Electric Light, 40 Ibs. 12.1 Lima Beans, 2s,Soaked : 16
; Plumber, 40 Ibs. -_--. 12.8 a eo _ - hee o
cot Paraiine, Gs ______ 1 cets oO. w
The Original Paraffine, 128 —_ Beets, a 2, cut 1 45@2 35
Wiekiae 2. Corn, No. 2. stan. _. 3 15
Condensed Tudor, 68, per box _.. 30 Corn, Ex. stan. No. 2 1 86
h? 4 dz.cs. 3 00 Corn, No, 2, Fan. 1 80@2 36
y- OZ.. 3 CANNED FRUIT Corn, No. 10 _. 8 00@10 76
oz.,3 dz.cs.3 75 Annies, No. 10 _--_-- 650 Hominy. No. 3 | i i0
Apple Sauce, No. 10 800 Okra, No. 2, whole ._ 2 15
: Apricots, No. 2% 3 40@3 90 Okewa, No. 2 cut .... 1 76
Am. Ball,36-1 oz., cart. 100 Apricots, No. 10 8 50@11 00 Mushrooms, Hotels __ 32
Quaker, 1% oz.. Non- Blackberries, No. 10 750 Mushrooms, Choice, 8 oz. 35
freeze, dozen __--. 85 [lueberries, No. 10 _. 13 50 Mushrooms, Sur Extra 50
Boy Blue. 36s, per cs. 2 70 Cherries, No. a Bes Peas, No 2 a. | 4 aS
Cherries, No. 2% -... 400 Peas, No. 2, Sift,
BEANS and PEAS Cherries, No. 10 _.. 13 00 Je $5
100 Ib. bag Peaches, No. 10 Pie 650 Peas, No. 2, Ex. Sift.
Brown Swedish Beans 9 00 Peaches, No. 2% Mich 2 20 ee ee 26
Pinto Beans -------- 950 Peaches, 2% Cal. 2 25@2 60 peas, Ex. Fine, French 26
Red Kidney Beans -_ 11 00 Peaches, 10, Cal. ___- : 50 Pumpkin, No. 3 1 60@1 75
Vhite Hand P. Beans 12 00 Pineapple, 1 sli. ----- 135 pumpkin, No. 10 5 00@5 50
Cal. Lima Beans ---- 15 00 Fineapple, 2 sli, _--_.2 60 Pjmentos, %, each 12@14
Black Hye Ueans .. 1150 Fapple, 2 br. sl -.. 325 Pimentoss, %. each _ 81
Split Peas, Yellow __ 8 90 P’apple, 2 br. sl. ---- 240 cyt Potatoes, No. 2% 1 75
Split Peas, Green -- 900 P’apple, 2%, sli. ----- 300 Sauerkraut, No.3 1 45@1 75
Seotch Peas ________. 750 P'apple, 2, cru. ----- 260 Succotash, No. 2 1 656@2 50
Pineapple, 10 crushed 9 50 Suceotash, No. 2, glass 2 80
BURNERS Pears, No. 2 ---.__-- $52 Spinach. Ne. i... tw
Queen Ann, No. 1 and Pears, No. 2% ------ 375 Spnach, No. 3.. 1 60@1 90
rs... 35 Raspberries, No. 2 bik 3 25 Sninach, No. 2._ 2 282 50
White Flame, No. 1 Kaspb’s. Red, No. 10 1150 gpinach, No. 10. 6 50@7 00
mit tn 225 Raspb’s Black, Tomatvues, No. 2 _.-___ 1 60
No. 10 -._~--------- 15 00) =Tomatoes, No. 3 ---. 2 25
BOTTLE CAPS sige No. — ----- £75 ‘Tomatoes, No. 10 __-_ 7 50
Single Lacquor, 1 gross eaten mae. — a mee =
pike., per gross ____ 15 oe ee 7 : CATSUP.
Db! Lacauor. 1 gross Beech-Nut, small ____ 1 65
pkg., per gross --.. 15% CANNED FISH Lily of Valley, 14 oz.__ 2 25
Clam Ch’der. 10% oz. 1 35 Lily of Valley, % pint 1 65
BREAKFAST FOODS Clam Ch., No. 2... 2% Siders 8 oe 2. 1 65
Kellogg’s Brands. Clams, Steamed. No. 1 2 00 Snidere 16 of 2 35
Corn Flakes, No. 136 285 Clams, Minced, No. % 225 Quaker, 8 oz. _______ 1 30
Corn Flakes, No. 124 285 Finnan Haddie, 10 oz. 3 30 Quaker, 10 oz. ______ 1 45
Corn Flakes. No. 102 200 Clam Bouillon, 7 02. 28 Quaker, 14 oz. __ 1 90
Pa wo. Bh 270 Chicken Haddie, No. 1376 Quaker, Gallon Glass 12 50
ron te ON 290 Fish Flakes. small -_. 135 Quaker, Gallon Tin _. §& 0
CHILI SAUCE
Snider, 1% of. ._....._ 3 30
Snider, 8 oz. ......... 2 30
Lilly Valley, 8 oz. .. 2 25
Lilly Valley. 14 oz. _. 3 26
OYSTER COCKTAIL.
Sniders, 16 oz. _....... 3 3@
Sniders, 8 os. __----- 2 30
CHEESE.
Regueior, 3 45
Kraft, small items 1 65
Kraft, American -. 1 66
Chili, small tins -. 1 65
Pimento, small tins 1 65
Roquefort, sm. tins 2 25
Camembert, sm. tins 2 25
Wisconsin Daisy -_.. 27
Wisconsin: Fiat .. ae
New York June ______34
mo Seo ......... 42
Baek 33
CHEWING GUM.
Adams Black Jack --_-- 65
Adams Bloodberry ---- 65
Adams Dentyne __------ 66
Adams Calif. Fruit ---- 65
Adama Sen Sen ________ 65
Beeman’s Pepsin --_--.- 65
Beechnut Wintergreen_
Beechnut Peppermint -
Beechnut Spearmint -..-
Doublemint
Peppermint, Wrigleys __ 65
Spearmint, Wrgileys __ 65
vuicy Prat ......... 65
Wrigley’s P-K  -...---- 65
ene 65
Teaverry .__._...- 65
CLEANER
Holland Cleaner
Mfd. by Dutch Boy _
30 in case 5
 
 
Droste’s Dutch, 1 Ib.__ 8
Droste’s Dutch, _*
Droste’s Dutch, % Ib. 2 36
4
2
Droste’s Dutch, 5 lb. 60
Chocolate Apples _.-. 4 50
Pastelles, No. 1 _--.12 60
Pastelles, % Ib. -.-_-- 6 60
Pains De Cate 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles -_--.- 2 15
1 lb. Rose Tin Bon
—_— a —15 00
To Rose Tin Bon
een Si ee ae
13 ez. ‘clams De Cara-
ee 13 20
12 oz. Rosaces _._---10 80
% Ib. Rosaces __-... 7 80
% Ib. Pastelles ..---- 3 40
Langues De Chats .. 4 80
CHOCOLATE.
Baker, Caracas, %s -.-- 37
Baker, Caracas, {8s _.-. 35
CLOTHES LINE.
Hemp, 50 ft. ____ 2 00@2 25
Twisted Cotton,
. 2. 50@4 00
Braided, 50 ft. ....-.. 2 25
3 50@4 00
 
HUME GROCER CO.
ROASTERS
MUSKEGON, MICB
 
COFFEE ROASTED
Worden Grocer Co.
1 ib. Package
Melrose § ....... 3: 36
Tiberty 25
Qunaker 22. 42
Nearow 2.0 40
Morton House ------ 49
eee 2 37
Reval Chib ._.....-.- 41
McLaughlin’s Kept-Fresh
Meat,
oe MLE RVICE
Nat. Gro. Co.
Lighthouse, 1 Ib.
Pathfinder, 1 lb. tins_. 45
Table Talk, 1 lb. cart. 43
Square Deal, 1 lb. car. 39%
Above brands are packec
in both 30 and 50 Ib. cases.
Coffee Extracts
M. Y., per 100
Frank's 50 pkgs. -. 4 25
Hummel’s 560 1 Ib. 10%
CONDENSED MILK
  
Brands
tins_. 49
Leaner; 4 dot, 2. 7 00
ieee, 4 doz, 2... : 00
MILK COMPOUND
Hebe, Tall, 4 doz. -_ 4 80
Hebe, Baby. 8 do. _. 4 40
Carolene, Tall, 4 doz.3 80
Carolene, Baby ------ 3 00
EVAPORATED MILK
Quaker, Tall, 4 doz. 4 50
Quaker, Baby. 8 doz. 4 40
Quaker, Gallon, % doz. 4 50
Carnation, Tall, 4 doz. 70
4
Carnation, Baby. 8 dz. 4
Oatman’s Dundee, Tall 5
Oatman’s D’dee, Baby 5 00
‘very: Day, Tall... 4
Every Day, Baby —... 4
ret, Tat 4
ret, Baby, & oz. = 4 60
Borden's Call 0 2 7p
forden’s Baby _....... 4.60
CIGARS
G. J. Johnson’s Brand
G. J. Johnson Cigar,
ie 7
Worden Grocer Co, Brands
Airedale 35 00
Havana Sweets -_-. 35 00
Hemeter Champton -. 37 50
Canadian Club 3
Rose O Cuba, Slims 37 50
Litie Tem __..._.... 37 60
Tom Moore Monarch 75 00
Tom Moore Panetris 85 00
T. Moore Longfellow 95 00
Webster Cadillac _._. 75 00
Webster Astor Foil. 75 00
Webster Knickbocker 95 00
Webster Albany Foil 95 00
Bering Apollos -...
Bering Palmitas  .. 116 00
Bering Diplomatica 115 00
Bering Delioses __.. 130 00
Bering Favorita _._. 135 00
Bering Albas -..... 150 00
CONFECTIONERY
Stick Candy Pails
Stanutara ...
16
Pure Sugar Sticks 600s 4 00
Big Stick, 20 lb. case 18
Mixed Candy
Kindergarten —- -.__..-- li
Leader oo 13
as OL 12
French Creams —...___ 15
Pare Creams =... 16
Groears 11
Fancy Chocolates
5 Ib. Boxes
Bittersweets, Ass’ted 1 75
Choc Marshmallow Dp 1 60
Milk Chocolate A A 1 76
Nibble Sticks  ___...__ 1 8
Chocolate Nut Rolls . 1 =
Magnolia Choc -...- Lo.
Bon Ton Choc. _..... 1 :
Gum Drops Pails
Ane 16
Champion Gums -..-..-- 16
Challenge Gums -...... 14
Superior, Boxes __..--.. 23
Lozenges Pails
A. A. Pep. Lozenges 15
A. A. Pink Lozenges 15
A. A. Choc. Lozenges 15
Motto Hearts -_.--... 19
Malted Milk Lozenges 21
Hard Goods Pails
Lemon Drops  __----.-- 18
O. F. Horehound dps. .. =
Anise Squares ----.---
Peanut Squares __.-~.-- iW
Horehound Tablets __-. 18
Cough Drops Bxs
Patsams <.......... 38
Smith Bros. ____------ 1 60
Package Goods
Creamery Marshmallows
4 oz. pke., 128, cart. 85
4 oz. pnkg., 48s, case 3 40
Specialties
Pineapple Fudge ------ 19
Italian Bon Bons -__-.. 17
Banquet Cream Mints_ 25
Silver King M.Mallows 1 15
Handy Packages, 12-10c 80
Bar Goods
Mich. Sugar Ca., 24, 5c¢ 75
Pal O Mine, 24, 5c -... 76
Malty Milkies, 24, 6c .. 75
Lemon Rolls -....-..-- 16
Tra tam, 24, Se _...- 75
No-Nut, 24, Se -..-.--- 15
COUPON BOOKS
50 Economic grade 32 ov
100 Kconomic grade 4 50
506 Economic grade 20 00
1000 Economic grade 37 60
Where 1,000 books are
ordered at a time, speciai-
ly printed front cover i»
furnished without charge.
CREAM OF TARTAR
6 lb. boxes
ORIED FRUITS
Apples
NY. Fey., 50 lb. box 15%
N. Y. Fey., 14 oz. pkg. 16
Apricots
Evaporated, Choice Se
Evaporated, Fancy ---- _ 29
Mvasporated, siabs .... is
Citron
10 ib. Dox Ul 4u
Currants
Jackages, 14.0%. ... 20
Greek, Bulk, Ib, —... 20
Dates
Dromedary, 36s ______ 6 75
Peaches
ivan. Choice 13
Evap. Ex. Fancy, P.P. 16
Peel
Lemon, American _____ 30
Orange, American —___-- 30
Raisins
Seeded, bulk  -....___ 07
Thompson’s s’dles blk 06%
Thompson's seedless,
ee O8'.
20030,
Seeded, 15 oz. Osu
California Prunes
60@70, 25 lb. boxes__@10
50@60, 25 Ib. boxes. @11
40@50, 25 lb. boxes_._.@12
0@40, 25 lb. boxes_.@13
oF
Ib. boxes__@16
18@ 24, lb. boxes__@18
Hominy
Pearl, 100 lb. sacks — 3 60
Macaronl
Mueller’s Brands
9 oz. package, per doz. 1 30
9 oz. package, per case 2 60
Bulk Goeds
HMibow, 20 1b.)
Egg Noodle, 10 lbs. -. Ms
Pearl Bariey
Chester 22) 25
0 7 0v
Bariey Grits ...._.__ __ §
Sage
Mast india ._... _ 10
Taploca
Pearl, 100 lb. sacks —. 09
Minute, 8 oz., 38 dos. ¢ vo
Dromedary Instant -_ 3 50
FLAVORING EXTRACTS
JENNINGS’
PURE
FLAVORING
EXTRACT
Vanilla and
Lemon
Same Price
1 oz. _. 1 26
 
1% oz. _. 1 80
2% oz. -. 3 00
3% oz. __ 4 20
e OZ. .. 2 7b
4 oz. _. 5 00
8 oz. _. 9 00
16 oz. __ 15 00
3% o2.
Amersealed
At It 56 Years.
Jiffy Punch
3» Goz. Carton 2 25
Assorted flavors.
FLOUR
Vv. C. Milling Co. Brands
my White ooo 8 30
Harvest Queen  _____. 7 50
Yes Ma’am Graham,
N08 20
FRUIT CANS
F. O. B. Grand Rapids
Mason
Half pint q
One pint __-._ ee
One quart _ ..___. 9
Half gallon
Ideal Glass Top.
Balt mint 9
One pint oo “=
One quart _........
Half gallon __-.-... ae >a
seus Seas
 
 
 
 
 
 
 
 
 
 
 
  
     
    
 
 
   
 
—
March 20, 1929 MICHIGAN TRADESMAN 29
GELATINE PEANUT BUTTER Eoin, med. 00 as SHOE BLACKENING WASHING POWDERS TABLE SAUCES
Jell-O, 3 doz. --_.--__ ; 85 me Butts | ~.---------------- 24 2 in 1, Paste, doz. __ 135 Bon Ami Pd, 3 dz. bx 375 Lea & Perrin, large_. 6 00
Minute, Sda02... 4 05 mes ; oo ~---~------~- 7 E. Z. Combination, dz. 2 $6 Bon Ami Cake. 3 dz. 3 26 oul . Perrin, small__ 3 36
Plymouth, White ____ 1 - ok i ete sea ngseacia 1 Dri-hoot, doz ._.._ $66 Brille =. — Foe i 60
Quaker, 3 doz... 2 35 Neck bones Sane ae 7 8 6Bixhes, Doe ___ 135 Climaline, 4 doz. __-. 4 20 Royal “Mint a 2 40
Trimmings -.---------- 14 meee, dot _........ $6 Grandma, 100, 5c ___.. 3 50 — . a 2 =
Grandma. 24 Large __ 3 50 Sho You, 9 oz. a = oo
JELLY AND PRESERVES Gdid dust, 10s ae A. le 4 75
Pure, 30 lb. pails ___-3 30 PROVISIONS STOVE POLISH Gold Dust, 12 Large 3 20 A-1 small —----------- 3 15
Imitation, 30 Ib. pails 1 75 Barreled Pork Blackne, per doz. _.-. 1 35 Golden Rod, 24 -____- 425 Caper, 2 oz. __________ 3 30
Pure, 6 oz., Asst, doz. 90 Clear Back _. 25 00@28 00 Black Silk Liquid, dz. 140 La France Laun., 4 dz. 3 60
Pure Pres., 16 0z., dz 2 40 Short Cut Clear26 00@29 00 Black Silk Paste, doz. 125 Old Dutch Clean. 4 dz 3 40 TEA
_ Dry Sait Meats ffnameline Paste, doz. 1 35 Octagon, 968 -----.-- 3 90
Bel Car-Mo Brand D S Bellies __ 18-20@18-19 nameline Liquid, dz. 136 Rinso, 40s ~_---_----- 3 20 Japan
JELLY GLASSES 2 1 ib Tine 2 Ki. Z. Liquid, per doz. 140 Rinso, 2483 ___--___---- S2o Medium ss . 35@35
B o2.. per doz. 36 8 oz., 2 do. in case__ Radium. per doz. 1 25 Rub No More, 100, 10 7 Ohoice 37@5?
15 ib, pails ae Lard Rising Sun, per doz. 1 35 OZ, ----_-----~------ 285 Fancy ee
25 Ib paila 2 Pure in tierces ______ 13 654 Stove Enamel, dz. 280 Rub No More, 20 Lg. 400 No. 1 Nibbs ~________.__ 54
OLEOMARGARINE 60 lb. tubs ___.advance % Vulcanol. No. 5, doz. 95 Spotless Cleanser, 48, l th. pkg. S ifting oe 14
Van West+nbrugge Brands PETROLEUM PRODUCTS. 50 Ib. tubs ___-advance % Vulcanol, No. 10, doz. 135 _ 20 oz. -~------______ 3 85 Gunpowder
Carload Disributor 20 lb. pails ___.advance Stovoil. per doz. ____ 300 Sani Flush, 1 doz. -_ 2 25 Gnpoic
c % : oe ce 2. «4
rom Tank Wagon. 10 Ib. pails ____advance % Sapolio, 3 doz. -.---. 316 Fancy oa
Red Crown Gasoline -_ 11 5 Ib. pails ____advance 1 Soapine, 100, 12 oz. ~ 6 40 [ee
Red Crown Ethyl --...-. “ 3 lb. pails _..-advance 1 SALT Snowboy, 100, 10 oz. 4 00 Ceylon
Solite Gasoline —..._-_. Compound tierces ____ 13 Colonial, 24, 2 Ib. 95 Snowboy, 12 Large _.265 Pekoe, mediam _..._ ss
Compound, tubs ____- i eee el a * e English Breakf
in tron Barrels Clo ta ae Soe © oo aC. q nen
: Perfection Kerosine _. 13.6 s Med. No. 1 Bbls. 2 ee Cam chose "35938
OF Gas Machine Gasoline 37.1 ausages Ned No. ib Bk. os a ee 36
Ss Med. No. 1, 100 Ib. bk. 95 ‘one Vane
_ Best Foods Vv M: & FP. Naphtha 19.6 Bologna es 18 Farmer Spec., 70 Ib. 95 SPICES ‘ ngou, Fancy a 42@43
Mees tin Liver (2200 18 Packers Meat, 50 lb. 57 _ Whele Spices Oolong
Nucoa, 2 and 5 lb. ___ 20% iSO-VIS MOTOR OILS Hrankfort 220 21 Crushed Rock for ice Allspice, Jamaica -_-__ @25 Medium ___ 39
wiison & Co.'s Branas | In tron Ba i Pore 2 31 ereaim, 100 Ib., each 85 Cloves, Zanzibar ——. _@38 Choice Ce ee ve 45
Oleo : nee ee 19 Butter Salt, 280 Ib. bbl. 4 24 C2SSia, Canton ------ Ge feng 2 50
Certified 24 ee 77.1 Tongue, Jellied ______ 35 Block’ 60 Ib 49 Cassia, 5c pkg., doz. @40 ee Fe
od DLDLDLULULULULULULGRlUe 77.1 Headcheese -------__- 18 Baker Salt, 280 Ib. bbl. 4 10 Ptah African -..-.- @19
Special Roll -___------ 19 ee 77.1 24, 10 lb., per bale ____ 2 45 , inger, Cochin —--~-- @25 TWINE
Ix. Heavy 2. 17.2 ar Miace. Penang _____ Eas ¢6é
35, 4 Ib., per bale -__. 2 60 nhs I Cotton, 3 ply cone ____ 40
Smoked Meats 50, 3 Ib., per bale ____ 2 85 ee Pg a Dey ea @32 Cotton, 3 ply Balls _._ 42
MATCHES @O [¢ Hams, Cer. 14-16 Ib. @28 a8 W begs. Table 42 Wermecs to@a0 - pee Wool @ oy 18
i Swan, 144 00 4 20 { I ims. Cert., Skinned oO ickcory, § “a aoe Pe aa =
Diamond. 144 box __. 5 00 Oo arine 16-18 Ib. Be cao — 50 to Wek Yo oi
Searchlight, 144 box__ 5 00 oo beef oe ee ee VINEGAR
Ohio Red Label. 144 bx 4 20 EE cect @ Cider, 40 Grai 2:
ee — California Hams -. @17% Vere Groene SR Wanita Veins, 6 GL
ij Ohio Blac Tip. 720-1c 400 Light 2 65.1 Picnic Boiled Allspice, Jamaica --. @35 White Wine, 40 grain. 19
SOs Sent 144 50... 485 Medium 2.0) _ @61 Hams ee 20 @25 Cloves, Zanzibar os 40 a8
oar “Reliable. 144 400 Wesgy 65.1 Botled Hams ___. = ss @ 42 Cassia. Canton —————— @28
; *Wederal, 144 _______ 5 25. Special heavy _------. 65.1 Minced Hams -- -_ @21 = iy coun @35 WICKING
*1 Free with Ten. Extra heavy ee 65,1 Bacon 4/6 Cert. __ 24 @29 : ee ra —--- = No. 0, per gross . | 80
: Polarine “FR 2 2. 65.1 fe} > hy Pepper Be @ns No. 1, per gross ____ 1 25
Safety Matches Transmission Of] .... 65.1 Beef = é : era ACR 2 a Pe No. 2, per gross __._ 1 50
Quaker, 5 gro. case__ 4 50 ae 4 oz. cans, doz. 1 50 Boneless, rump 28 00@38 00 = ; Pepper, White _.. @80 no Se Der gross __ 2 36
: Finol, 8 oz. cans, doz. 2 25 S : ee ae eerless Rolls, per doz. 90
Parowax, 106 Ib... «ogg «TOD. Rew -_ 29 00@32 00 =? are 5 Pepper, Cayenne ____ @37 Rochester, No. 2, doz. 60
MOLASSES Parowax. 40, 1 Ib. 9.5 : NY-VE Paprika, Spanish ___. @45 Rochester, No. 3, doz. 2 00
Parowax, 20, 1 Ib. 9.7 Liver = Rayo, per doz ___ 76
es ae Beet _i¢ J ° Seasoning ce
rer abbi 20... CC 3 Chili Powder, ibe _... 1 a6
Gold Label = aia Pork to = Celery Salt, 3 oz. _.. 96 WOODENWARE
oo Sage, 4 62. 22 90 Baskets
ee Ono salt 135 Bushels, na
hed RICE or Soke cece 1 35 wire toad mee 1 76
anc ra, E y, 3% 2 ... oa Bushe ee Haan
eo Raney Head 2 07 Five case lots _____. 2 30 toa ica won ve ‘ wood handles ______ 1 80
can ae aves —----—— 20 Market, dr
ar ee ee  Masorem, 1 on 90 Market. single handle. 95
} ROLLED OATS oe : OZ, _______ 90 «-~Market extra 1a
aXe “ yme Of) 90 Spli o
a Silver Flake, 12 N 5 fa gad Splint, large ----.---- 8 50
pena Bracess co 2 25 BORAX Wumeric, 2% oz. ___- 90 Splint, medium ______ 7 50
‘ Splint, smal
al on Semdac, 12 pt. cans 2.75 Ps ita yl bt a : 7 Twenty Mule Team STARCH a _
Sx } Ib. cans i > 45 i Ln Y --
Pk 5 Semdac, 12 qt. cans 4-85 \iothers, 12s, China__ 3 80 , or Corn _ Churns
ee ae " pee ie Nedrow, 12s, China 2. 325 44. 10 oo. eockaees 77 ¢a5 Kingsford, 40 tbs. __. 11% Barrel, 5 gal., each __ 3 40
Thirty-six 114 lb. cans 5 65 Sacks, 90 Ib. Jute 325 96. % Ib. packages __ 4 00 io +i £3, 3 80 api te a ' is
¥-Six 1% Sd Oe 7 TEO, ; . pees. ;: ‘ ar, BC . ae
Green Label : Medium Sour Cream, 48-2 0 4 80
cx 10 th cons. 5 20-5 Gaim. G09 count -—'¢ RUSKS SOAP Quaker, 40-1 ____- APA loa dua 2 50
Twelve 5 Ib. cons --- 5 45 Sweet Small Dutch Tea Rusk Co. 12 qt. Galvanized ._—. 2 16
pee ome a «(18 Gallon, 2260 24 50 Brand. Am. Family, 100 box 6 30 Gloss 14 qt. Galvanized ____ 3 00
Ehirty-six 1% lb. cans 470 ‘5 Galion, 750 —------- 975 36 rolls, per case ____ 4 26 PO ae 109 4 : Argo. 48, 1 lb. pkgs. 360 12 qt. Flaring Gal. Ir. 5 90
18 rolls, per case _... 2 25 mxport. 100 box = 385 Are 12. 3 Ib. vk 5 ¢9 10 at. Tin Dai ‘a
NUTS—Whole | Dill Pickles 12 rolls, per case _. 1 50 Big Jack, GOs oo 4 ae e 5 th per agg 8 99 : ary —- €@
Almonds, Tarragona. 25 aj. 40 to Tin, doz. -. 9 60 12 cartons, per case 170 Fels Naptha, 100 box 6 50 Siiver Gloss, 48, 1s __ 11% Traps
Brazil, New ------ - 24 Na 2% Tie 225 18 cartons, per case _. 265 Flake White, 19 box 420 Elastic, 64 pkgs. -.-__ 6 35 Mouse, Wood, 4 holes. 60
Raney Mixed .____._ Zo So] oo (Ginsa Dieked 275 36 cartons, per case __ 5 00 Grdma White Na. 10s 375 Tiger, 48-1 _ 3 20 Mouse, wood, 6 holes 70
Filberts, Sicily ----. 22 35 | Glass Thrown 2 30 Jap Rose, 100 box ---- 785 ‘Tiger, 50 Ibs... 06 Mouse, tin, § holes __ 65
Bee Hip Beeeied 1 Oe ee ee Fairy, 100 box .._..- 4 00 | 2 Ee ps --,%
Peanuts, Jumbo, std. 14 _ _ Dill Pickles Bulk ate SALERATUS Palm Olive, 144 box 11 00 SYRUP Rat, sovring
Pecuns, 3 star .._..._ 22 Be UD ene ies {2 arm and Hammer __ 376 ava, 100 bo -_~----- 4 90 \eanine ‘ Mouse, spring == (a 0
Pecans, Jumbo ------ 40 1¢ Gal, 600 9 25 O n, 12¢ 5 00 Vermont Maid
: 50 > Gael, 1200 0-8 19 50 ctagon, Sanee Tet Lithographed Cans
Pecans, Mammoth -- Tubs
e i papi SAL SODA Pummo, 100 box —- _-- 4 85 Fea ae ane a AIOE POU be
Walnuts, Cal. __.__ 30@35 PIPES Price per cas¢ Large Galvanized __ 8 75
Hickor 07 Granulated, bbls. ---- 1 80 Sweetheart, 100 box _ 5 70 Six one gallon 950 Medium Galvanized _. 7 5
ll cine ee nee Cob, 3 doz. in bx. 1 00@1 20 Granulated, 60 Ibs. cs. 1 60 We a a ‘oe
, . . Granulated, 36 2% Ib. Grandpa Tar, 50 sm. 2 10 ae oo ee € -------- » #9 «Small Galvanized ___ @ 7
Salted Peanuts PLAYING CARDS packages. 240 Grandpa Tar, 50 Ige. 3 50 Pi nate fear um size ize 5 OS Weshheases
| Raney, No. } 14 ~Sattle Axe. per doz. 2 65 Quaker Hardwater Pissn Cans Banner, Globe __.._ 5 50
| Shelled Bicvele 2.2 oo 4 75 COD FISH @oces, 729 box = 285 Gta sallon toe =6CBEass, Single _ 6 25
ar eae 70 Middles ig Fairbank Tar, 100 bx 4 00 Glcwe Toes os mee ie 6 00
anis TtTasH __ Middles ------________ Mrithy Soap, 100, f0e 7 20 auccice yearn ce 5 aq Double Peerless _____ 8 50
| an PO Tablets, % lb. Pure _. 19 : , ; Twelve medium size__ 5 00 gj :
wae — 2 , ee ade ck 712%  witiams Barber Bar, 9s 60 Twenty-four table size 5 00 Nacinents cae, —— io
Peeans Salted -______- 80 Wood boxes, Pure _. 30% Williams Mug, per doz. 48 Corn Univers! ae
i Walnuts Manchurian __60 FRESH MEATS Weis Cog 2. 11% Blue Karo, No. 1% 2 77
CLEANSERS Blue Karo, No. 5. 1 dz. 3 91 cl Wood Bowls
i Beet ae Blue Karo, No. 16 _ 371 1% in. Butter 00
ae MINCE MEAT Top Steers & Heif. _-.. 24 RRING ed Kara, No. 1% . 906 15 fe. Balter 9 00
7 None Such, 4 doz. ___ 6 47 Good Strs & H'f, lb%w22 Holland Herring ‘ Red Karo, No. 5, 1 dz. 4 29 Li in. Butter ____ 18 00
i Quaker, 3 doz. case __ 350 Med. Steers & Heif. eu (Mixed Keeps 0 4a Red Karo, No. 10 401 19 in. Butter _______ 25 06
i Libby, Kegs, wet, Ib. 22 Com. Steers & Heit. GU wigca felt bole 8 75 |
Veal Mixed, bbls. 16 50 \ Imit. Maple Flavor
Top 99 +«=—« Mixers, Kegs ....._.. 1 20 : ‘range, No. 1%, 2 dz, 3 50 WRAPPING PAPER
OLIVES foe Milkers, half bbls, -. 9 75 5 Orange, No. 5, 1 doz. 499 Fibre, Manila, white. 05%
Plain, doz. 140 Medium 18 Moilkers, Gbis. -- 8 90 FE No. 1 Bibre 07
a . ze Plain’ doe 8 XO Medium IX Kk K IX Norway .. 19 50 i Maple and Cane Butehera bP. F. _..... 96%
14 oz. Jar, Plain, doz. 4 0 Lamb aa — Coens ; i Kanuck, per gal. -___ 1 50 le eo on
2 1 Cg Tah : : -~-~ ‘ i Bee a ce 6 5 art Scripe
i Pian, pe 5 50 le LAID. - ono : Boned, 10 lb. boxes __ 15 Kanuck. 5 gal. can __ 6 50
. sOOQ) UL WH eee ee eee
1 (ja), Glass Jues. Pla 210 Afedium —=_..--__-____ 28
2. kk oe. 21 Lake Herring |. YEAST CAKE
3% oz. Jar, Stuff., doz. 1 35 Mutton % bbl., 100 Ibs, _---__ 6 50 Atlas eae wi ie i ee 2 70
6 oz. Jar, Stuffed, doz. 235 Qoog 18 ee ee ©. or 3 70
9 ar “J 9 75 —— ee ee ee S A J
tae Jar, gn doz. . 75 Madi 16 Mackerel COOKING OIL 7 1% aoz. -. 1 36
al. Jugs, Stuff., dz. 2 7! 13 : east Foam, 3 doz. __ 3 70
Poor ------------------- Tubs, 60 Count, fy. fat 5 75 Mazola Yeast Foam, 1% doz. 1 35
PARIS GREEN Pork Pails. 10. Fancy Se 3 7 Pints, 2 doz. _-6.75
6 ee $4 -Eipht howe 16 i . Ounpts. § dom .. =. € 2
ncaa eae 2 Medium hogs —------- 16 White Fish Half Gallons, 1 doz. _ 1175 |YEAST—COMPRESSED
Ss and fa _....-._._.. 39 Heavy hogs —.-------- 15 Med. Fancy, 100 Ib. 13 00 80 can cases, $4.80 per cage Gallons. % doz. _ 1130 Fleischmann, per doz. 30
 
 
30
AMAZED GROCERY INDUSTRY.
Eyes Opened By Federal Survey at
Louisville.
The Louisville Grocery Survey was
undertaken by the Department of Com-
merce at the request of the Louisville
retailers.
It examines intimately all operations
of twenty-six retailers — limited to
twenty-six by time and the force and
equipment available — to permit each
operation to be valued truly as a profit
source or a trade attraction.
It analyzes investments and credit
policies, sales and buying methods, dis-
play and the allotment of display space.
promotion methods and other essen-
tials.
Similarly, the business of ten whole-
salers—limited to ten by facilities avail-
able—from each salient angle of the
wholesaler’s business.
It reports the source of all foods
sold in Louisville and the ultimate dis-
position of them.
In addition a complete census of all
establishments—some 2000 — which
dispense foods is in process and will
be published later.
There is no doubt that Louisville
startled the grocery industry.
Those thoughtful
study to common practices were fa-
who had. given
miliar, unquestionably, with most phas-
es of what the survey revealed.
But none were prepared for the wide
prevalence of destructive practices.
Perhaps pervasion is the word; the best
were bad, in spots.
The retailer who specialized in stock
simplification—who rode it as a hobby
—found more than a hundred items in
a few departments that cried for elim-
ination.
Most of them are gone now, and the
rest are going.
The wholesaler who gave the closest
scrutiny of his operations, by the test
of net profits found some operations
which reversed his considered opinions.
None escaped; the battery of tabulat-
ors laid bare mechanically unanswer-
able evidences of waste, excusable only
if unsuspected.
One well informed commentator
said:
“The wonder is not that the mortal-
ity of retailers is 30 per cent., but that
30 per cent survive.”
That 70 per cent. survive is due,
frankly, to the inefficiency of competi-
tion.
Without records, none can know
certainly what are the facts; without
facts none can make better than an in-
telligent guess, when choosing a course
to pursue.
This general ignorance of facts, as-
tounding lenience of credits and incor-
rigible reluctance to liquidate mistakes
—these, and these alone, account for
the continuance of as many grocery
retailers as remain in business in Lou-
isville.
But do not get the imrpession that
Louisville is peculiarly bad.
Possibly Louisville would show a
bit better than the general average or
grocery retailers the country over.
In fact, Louisville probably would
SONGS eM eee ASR eS
ene oe as ET Le SN canes
MICHIGAN TRADESMAN
show a lot better—for Louisville gro-
cers have been thinking. else there
would have been no grocery survey
made there.
What, then, faces the grocery indus-
try?
Tf the methods followed in this Lou-
isville survey are adopted widely, will
the small independent retailer class be
saved?
Tt will not.
The big will get the bigger, and the
small will get the smaller, probably; the
good will get better and the bad will
get worse, undoubtedly.
Many will be driven out of the gro-
efficient means of serving them set up
by producers, by wholesalers and by
others engaged incidentally in serving
—and there will be.
Which ones will qualify?
The results dsplayed at Louisville
were only partial reports, developed
merely to reveal the kind of informa-
tion sought and made available.
These records must be analyzed and
interperted and then published—in a
form to emphasize major significance
and implications.
These will provide no ready guide
to success—for success can come only
 
 
by economic development.
 
manufactured.
energy in the selling process.
 
WHY CHAINS CANNOT WRECK INDEPENDENTS
Sometimes when we hear and read of the growth of the
chain-store systems toward apparent supremacy in the retail
field, we might be apprehensive about the future of the inde-
pendent retailer were it not for one thing—that individual
initiative has never been and will never be stifled or throttled
No matter how great the trend
toward mass distribution and selling, there will always be room
for the individual who really is an individual. Human nature
always has been built that way.
Those who can see only disaster ahead for the independent
dealer might well be reminded that a similar fear has been
apparent in virtually every economic change that has occurred
within the century. Almost any reasonably well-informed mer-
chandiser could make a lengthy list of such instances that have
come within the range of his own personal observation.
fear that small capital individuals, as a whole, will be forced
out of business by great organizations seldom comes true, and
for the following logical reason:
Economic changes, especially as we see them these days,
deal with the tools of business and not with the human element.
One inevitable outcome, when changes are made in accord-
ance with economic procedure, is that the inefficient are
crowded out; and they should be, as we have stated numerous
times before in these columns.
Success in retailing comes from intelligent merchandising
and close study of customer needs. It comes from the seller's
ability to convey the assurance that the product offered has
real value and can actually fulfill the purpose for which it was
In other words, the successful retailer must have something
worth selling; and then he must utilize some intelligence and
Wherein do the chains have a patent upon, or a monopoly
of, any essential feature of this operation? If an individual is
fundamentally sound in the human things that have to do with
operating a retail store, economic developments are not going
to harm him. He never had a better opportunity than he has
to-day; and he will have even a better one to-morrow.
=
The
 
 
 
 
 
cery business, but none will be driven
out who do not deserve to be out.
And all have the chance to survive
if they will.
Any grocer can save himself, if he
can get the facts, if he can read the
iacts aright.
If he can read aright, he can recog-
nize incompetence—even his own.
If he
he can seek and find a place to work
reads his own incompetence,
in which he fits—and be better off.
There must be 25 per cent. fewer
grocery stores—and there will be.
There must better grocery stores—
and there will be; and there must be
through the daily exercise of sound
judgments.
They will provide guide posts and
danger signals, which the heedful driv-
er can follow to advantage, and which
the heedless will disregard, continuing
to endanger himself and all others who
travel the road.
But, best of all, a practicable method
of control will be developed, of which
any may avail himself.
Even the smallest retailer can em-
ploy these methods— not alone, but in
concert with others of his group, if he.
can assemble such a group.
For, after all, only group action can
March 20, 1929
save this field—not chains, necessarily,
but the principles that underlie chain
operation.
The diversity of reports issued do
not permit presentation in any limited
space such as is available here.
The character of the major ones may
be indicated, however.
Here is the record of sale ot the
cleanest retail stock of breakfast foods
discovered in Louisville:
While the largest sale is produced
by Quick Quaker Oatmeal. it does not
produce the largest gross margin, out
of which expenses must be paid and
profits derived.
Puffed Wheat yields the largest gross
margin, although ranking second in
sales.
Both Kellogg’s Cornflakes and Post
Toasties produce larger gross profits
than Quick Quaker Oatmeal, although
ranking third and fourth in sales.
The other products carried in the
breakfast food stock are ranked simi-
larly, showing the investment and
yield—all of which is important but
which does not tell the whole story.
Other classifications show the rate
of turnover, the cost of handling, the
frequency of purchase and other facts
essential to determine what pays its
way and what tmposes insupportable
expense.
The other record of a soap. stock
showing the comparative rate of turns
cf washing soaps, of chips and flakes,
of toilet soaps and of grit soaps.
The rate of turn depends, of course,
By cutting
the unit of purchase in half, the rate
on the unit of purchase.
of turn for the same sales is doubled,
but while this reduces the inventory
investment and the interest expense,
it entails higher handling costs which
may offset the saving.
Even though the handling may cost
the retailer no more, if it costs the
wholesaler more, the higher cost is
spread over other services and is paid
by the retailer in the end in an indi-
rect tax.
There are further tabies which rank
various departments. their sales and
margin yields, their costs—of merchan-
dise and of handling, the rate of turn,
the frequency of turn, a breakdown of
expense, allocation of expense to de-
partments and products and numerous
other details all bearing on the cost
of unit operation, by which alone an in-
telligent control can be effected.
Effective use of the Louisville find-
ings can be made only by consideration
of individual phases and their individ-
ual entailments. E. M. Wert.
——_>- +
The Blister Beetle.
It may, perhaps, be surprising to
learn that there exists a beetle that
destroys itself by putting its foot in its
mouth. This is the blister beetle. It
will not eat the usual insecticides
which might be used on the soy beans
that it infests, and so Government
entomologists have devised the scheme
of tickling the bottom of its feet to
kill it. The tickling is done by dust-
ing the plants with sodium fluosilicate,
which irritates the feet and, as a re-
sult, it rakes its feet through its mouth,
thus getting the poison into its system.
 
 
 
* rb iE acoaceitia ea
Si muda webs,
 
 
 
 
Pe rN eae
=
adit
 
 
 
 
March 20, 1929
MICHIGAN TRADESMAN
31
 
Lead Lights From the Louisville
Grocery Survey.
(Continued from page 20)
A produce jobber in Louisville has
taken advantage of the low price pre-
vailing for Florida fruits. Tangerines,
for example, he sells at $1.75 for boxes
of 200s and urges his customers to
retail them for lc each—12c per dozen.
Does that look cheap? It shows 30 per
cent. margin. And on such a basis
grocers move five to ten boxes in the
time otherwise they would move per-
haps half a box and dump the other
half. Which is preferable?
Florida grape fruit is priced to the
retailer here at $2.75 for 70s. They
are sold for 5c each. That shows 21
per cent. plus and popularizes the fruit
so folks eat it freely. A grocer who
doubted the practicability of the plan
sold five boxes in a day, came back
for ten more and sold them in little
more than a day. There was no waste;
there were pleased customers; there
was profit. Why should he not be
pleased?
One man has a store with 14 foot
front and 16 foot depth—a veritable
hole in the wall. But by turning him
self into a seller of strawberries he
turned out 430 boxes on a Saturday at
5c margin per box. He did not seem
unhappy over the results when I saw
him. In fact, he was “tickled pink”
if you get what I mean.
Thus grocers who wake up to the
plan of “moving the goods” rapid'y o1
a fair margin sell crates of lettuce
where their neighbors sell dozens and
they thus increase both
prestige, with profit going and com-
ing so liberally that competition is for-
gotten. Paul Findlay.
sales and
Proceedings of the Grand Rapids
Bankruptcy Court.
Grand Rapids, Feb. 27—On this day was
held the first meeting of creditors in the
matter of Hans W. Tobler, Bankrupt No.
3663. The bankrupt was present in per-
son and represented by attorneys Rodgers
& Dunn. No creditors were present or
represented. Claims were proved and al-
lowed. No trustee was appointed. The
bankrupt was sworn and examined with-
out a reporter. The first meeting then
adjourned without date, and the case has
been closed and returned to the district
court, as a case without assets.
On this day also was held the first
meeting of creditors in the matter of
Leroy G. Cook, Bankkrupt No. 3674. The
bankrupt was present in person and rep-
resented by attorney by attorney Fred G.
Stanley... No creditors were present or
represented. No claims were proved and
allowed. No trustee was appointed. The
bankrupt was sworn and examined with-
out date, and the case has been closed
and reurned to the district court, as a
case without assets.
In the matter of John Thorpe, Bank-
rupt No. 3689. The funds have been re-
ceived and the first meeting of creditors
has been called for March 25.
In the matter of Perry Bacon, Bank-
rupt No. 3711. The funds have been re
ceived and the first meeting of creditors
has been called for March 25.
In the matter of Leo J. Joslin, Bank-
rupt No. 3701. The funds have been re-
ceived and the first meeting of creditors
has been called for March 25.
In the matter of Roy J. Parker, Bank-
rupt No. 3691. The funds have been re-
ceived and the first meeting of creditors
has been called for March 22.
In the matter of John Verburg, Bank-
rupt No. 3696. The funds have been re-
ceived and the first meeting of creditors
has been called for March 22.
In the matter of Edward Fischer,
Bankrupt No. 3699. The funds have been
received and the first meeting of creditors
has been called for March 22.
In the matter of William L. Douglas,
Bankrupt No. 3703. The funds have been
received and the first meeting of cred-
itors has been called for March 22.
In the matter of Harvey W. Hutson,
Bankrupt No. 3678. The funds have been
received and the first meeting of cred-
itors has been called for March 22.
In the matter of Richard A. Macdonald,
individually and doing business as_ the
Grandville Electric Service, Bankrupt No.
3697. The first meeting of creditors has
been called for March 22.
March 5. We have to-day received the
schedules, reference and adjudication in
the matter of John Wingelaar, also known
as John Winglar, Bankrupt No. 3717. The
matter has been referred to Charles B.
Blair as referee in bankruptcy. The
schedules show assets of $400 of which
with liabilities of $2,165.89. The bankrupt
the full amount is claimed as exempt.
is a resident of Wyoming township, and
his occupation is that of a painter and
decorator. The first meeting will be call-
ed upon receipt of funds, and note of
same w.ll be made herein.
March 7. We have to-day received the
schedules, reference and adjudication in
the matter of Glen T. Long, Bankrupt
No. 3719. The matter has been referred
to Charles B. Blair as referee in bank-
ruptcy. The bankrupt is a resident of
Grand Rapids, and his occupation is that
of a laborer. The schedule shows assets
of none with liabilities of $4,160.97. The
court has written for funds and upon
rece:_pt of same the first meeting of cred-
itors will be called, note of which will be
made herein.
March 8. We have to-day received the
schedules, reference and adjudication in
the matter of Charles R. Falconer, Bank_
rupt No. 3720. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Muskegon, and h.s occupation is that
of a laborer. The schedules show assets
of $250 of which the full amount is claim-
ed as exempt, with liabilities of $1,523.
The court has written for funds and upon
receipt of same, the first meeting of
creditors will be called, note of which will
be made herein.
Merch 8. We have to-day received the
schedules, reference and adjudicat on in
the matter of Harry N. Bar, Bankrupt
No. 3721. The matter has been referred
to Chrles B. Blair as referee in bank-
ruptey. The bankrupt is a resident of
Grand Rapids, and his occupation is that
of a laborer. The schedules show assets
of none with liabilities of $11,125.35. The
court has written for funds and upon re-
ceipt of same the first meeting of cred-
itors wll be called, note of which will be
made herein.
March 8. We have to-day received the
schedules, reference and adjudication in
the matter of Cornelous J. Heyboer,
Bankrupt No. 3722. The matter has been
referred to Charles B. Blair as referee in
bankruptey. The bankrupt is a resident
ot Grand Rapids, and his occupation is
that of a salesman. The schedules show
assets of $30 of which the full amount
is claimed as exempt. with lLabilities of
$912.51. The court has written for funds
and upon receipt of same the first meet-
ing of creditors will be called, note of
which will be made herein.
March 8. We have to-day received the
schedules, reference and adjudication in
the matter of Henry B. Hudson, Bank-
rupt No. 3716. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a res dent
of Grand Rapids, and his occupation is
that of a laborer. The schedules show
assets of none with liabilities of $4,865.05.
The court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called, note of which will be
made herein.
March 8. We have to-day received
the schedules, reference and adjudication
in the matter of Thomas S. Chalmers,
3ankrupt No. 3723. The matter has been
referred to Charles B. Blair as referee in
bankruptey. The bankrupt is a resident
of Campbell township, and his occupation
is that of a farmer. The schedules show
assets of $465 of which the full amount is
claimed as exempt, with liabilities of
$5,697.84. The court has written for funds
and upon receipt of same the first meet-
ing of creditors will be called, note of
which will be made herein.
March 8. We have to-day received the
schedules, reference and adjudication in
the matter of Matilda Reeve, Bankrupt
No. 3724. The matter has been referred
to Charles B. Bla’r as referee in bank-
ruptcy. The bankrupt is a resident of
Schooleraft. The schedules show assets
of $375 of which the full amount is claim-
ed as exempt, with liabilities of $5,657.36.
The court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called, note of which will be
made herein.
In the matter of Harry N. Barr, Bank-
rupt No. 3721. The funds have been re-
ceived and the first meeting of creditors
has been called for March 27.
In the matter of Ralph Troutman.
Bankrupt No. 3694. The funds have been
received and the first meeting of cred-
itors has been called for March 27.
In the matter of Watter Pietrzyk,
Bankrupt No. 3660. The first meeting of
creditors has been called for March 26.
In the matter of Theodore Radke, Bank-
rupt No. 3710. The funds have been re-
ceived and the first meeting of creditors
has been called for March 27.
In the matter of Walter W. Porter and
Perey N. Barron. individually and as co-
partners, doing business as Porter-Bar-
ron Hardware Co., Bankrupt No. 3715.
The first meeting of creditors has been
ealled for March 26.
In the matter of Charles H. Wilcox,
Bankrupt No. 3707. The funds have been
received and the first meeting of cred-
itors has been called for March 26.
In the matter of Earl Alexander, in-
dividually and as Alexander’s Bakery,
Bankrupt No. 3713. The funds have been
received and the first meeting of cred-
itors has been called to be held March 26.
In the matter of Nick Hagis, Bankrupt
No. 3712. The funds have been received
and the first meeting of creditors has
been called for March 26.
In the matter of Martin J. Vandenhout,
Bankrupt No. 3705. The funds have been
received and the first meet.ng of cred-
itors has been called for March 26.
In the matter of Walter W. Porter and
Perey N. Barron, indiv:dually and as
coepartners, doing business as_ Porter-
Barron Hardware Co., Bankrupt No. 3715.
The sale of assets has been called for
March 28, at the former premises of the
bankrupt, 237 Portage street, Kalamazoo.
The stock in trade consists of general
hardware, merchandise, tools, building
supplies, sweepers, and such general mer-
chandise as is incidental to a_ general
hardware business, also all fixtures of
this estate, scheduled by the bankrupt at
approximately 7,$541.86. All interested
in such sale should be present at the
date and time of sale.
In the matter of Fred W. Groggel,
Bankrupt No. 3683, the first meeting of
ereditors was held Feb. 27. The bankrupt
was present in person and represented
by attorney R. P. Schuur. No creditors
were presented or represented. No claims
were proved and allowed. No trustee was
appointed. The bnkrupt was sworn and
examined without a reporter. The first
meeting then adjourned without date,
and the case has been closed and re-
turned to the district court as a case
without assets.
In the matter of Peter W. De Coux.,
Bankrupt No. 3677, the first meeting of
creditors was held March 5. The bank-
rupt was present in person and represent-
ed by attorney J. Claude Youdan. No
creditors were present or represented.
No claims were proved and allowed. No
trustee was appointed. The bankrupt
was sworn and examined without a re-
porter. The first meeting then adjourned
without date, and the case has been closed
and returned to the district court as a
case without assets.
In the matter of William H. Tausend,
Bankrkupt No. 3684, the first meeting of
creditors was held March 5. The bank-
rupt was present in person and repre-
sented by attorneys Dunham & Cholette.
Creditors were present by Grand Rapids
Credit Men’s Assoc ation and Fred G.
Timmer, agent. Claims were filed. The
bankrupt was sworn and examined with-
out a reporter. Shirley C. De Groot, of
Grand Rapids, was named trustee, and
his bond placed at $100. The first meet-
ing then adjourned without date.
In the matter of Earl Stewart, Bank-
rupt No. 3642, the first meeting of cred-
itors was held March 5. The bankrupt
was present and represented by attorneys
Hoffman & Hoffman. No creditors were
present or represented. No claims were
proved and allowed. No trustee was ap-
pointed. The bankrupt was sworn and
examined without a reporter. The first
meeting then adjourned w.thout date and
the case has been closed and returned
to the district court, as a case without
assets.
in the matter of Chancey B. Knapp,
Bankrupt No. 3681. The first meeting of
creditors was held March 5. The bank-
rupt was present in person, but not rep-
resented by attorney. No creditors were
present or represented. No claims were
proved and allowed. No trustee was
appointed. The bankrupt was sworn and
examined without a reporter. The first
meeting then adjourned without dat:
and the case has been closed and returned
to the district court, as a case without
assets.
In the matter of Fred S. Bertsch, Bank_
rupt No. 3640, the firs meeting of cred-
itors was held March 5. The bankrupt
was present in person and represented
by attorneys Corwin, Norcross & Cook
and Charles S._ Selig. Creditors were
Present in person and represented by at-
torneys Diekema, Kollen & Ten Cate;
Charles H. McBride; Van Duren & Van
Duren and Fred G. Timmer. Claims were
proved and allowed. The bankrupt was
sworn and examined with a_ reporter
present. Charles H. McBride. of Holland,
was named trustee and his bond placed at
$1,000. The first meeting then adjourned
without date.
Business Wants Department
For Sale—Ten-foot counter refrigerator,
400 pound ice capacity. Best offer takes
it. The Grange Store, Allegan, Mich. 46
FOR SALE STOCK OF $16,000 OF
YARD GOODS AND OTHER ACCES-
SORIES AT A CLOSEOUT PRICE. S.
ROSENTHAL & SONS, INC., PETOS-
KEY, MICH. : 47
For Sale-—Retail grocery business in a
live West Michigan manufacturing city
of 15.060 on U. S. 31. Stock and fixtures
inventory about $2,500. Reasonable rent.
Address No. 48, c/o Michigan Tradesman.
48
 
For Sale Cheap — Twenty-five pound
Royal coffee and peanut roaster, first-
class condition. Write W. D. Sargeant,
Wremont, Mich, a 49
For Sale — Two general merchandise
stores doing good _ business. Wills sell
with buildings or without. $1,500 will
handle one, $3,000 the other. Address No.
50, e/o Michigan Tradesman. 50
For Sale—Implement stock and build-
ings in small town, Isabella county. Good
farming country. Poor health reason for
selling. Address No. 51, c/o Michigan
Tradesman. ue SE
For Sale—U. S. slicing machine, stack-
er, five-ton Baker ice machine, 14x12
Butcher Boy cooler, cash registers and
scales. Mrs. Eaton’s Meat Shop, 86 Mar-
ket Ave., N. W., Grand Rapids, Mich.
Phone 21819 after 6 p. m. ae
For Sale—Concertina. Plays by rolls.
Other novelties. Pamphlets free. Chas.
Pittle, New Bedford, Mass., Dep't. 6. 34
For Sale—New and refinished Northey
coolers, refrigerators, freezer and top dis-
play cases. Send for special list. High
class salesman wanted. S. B. Rosenthal,
d-strict salesmen, 3240 Rochester Ave.,
Detroit, phone Garfield 7750; or address
Northey Mfg. Co., Box 538 T, Waterloo.
Iowa, a ae.
FOR SALE—Good growing business of
Men's and Boys’ clothing and furnishings,
and shoes for the family. West Michigan
town of 10.000 population. Must close out
to look after other business in south. Ad-
dress No. 1500 Care Michigan Tradesman.
| OFFER CASH!
 
For Retail Stores—Stocks—
Leases—all or Part.
Telegraph—Write—Telephone
L. LEVINSOHN
RET AC
Telephone Riv 2263W .
Established 1909
CASH FOR MERCHANDISE
Will Buy Stocks or Parts of Stocks of
Merchandise, of Groceries, Dry Goods,
Shoes, Rubbers, Furniture, etc.
N. D. GOVER, Mt. Pleasant, Mich.
i veo
Consult someone that knows
Merchandise Value.
GET YOUR BEST OFFER FIRST.
Then wire, write or phone me and I
will guarantee you in good American
Dollars to get you more for your store
or plant of any description.
ABE DEMBINSKY
Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich.
Phone Federal 1944.
Bnyers inquiring everyday—
 
 
 
 
SALLY
FROCKS
Ainsworth
Mfe.
LISTED, UNLISTED, LOCAL
AND BANK SECURITIES
Trading Department
Telephone 4745
HOWE SNOW &
CO.
INCORPORATED
60 Monroe Avenue
+RAND RAPIDS
NEW YORK CHICAGO
DETROIT SAN FRANCISCO
PHILADELPHIA MINNEAPOLIS
 
 
 
 
32
Third Better Merchandising Confer-
ence and Exposition.
Opened by C. L. Glasgow, president
of the Better Merchandising Associa-
tion. Explanation of the idea back
of the program by Fred Nissly, of Yp-
silanti, and a welcome to Detroit by
Harvey Campbell, of the Detroit Board
of Commerce—and the Third Better
Merchandising Conference and Exposi-
tion was on.
According to E. E. Prine, secretary
of the Wholesale Merchants Bureau of
the Detroit Board of Commerce and
Charles W. Collier, secretary-manager
of the Better Merchandising Associa-
tion, the third annual Better Merchan-
dising Conference and Exposition was
the most successful of the three events
held. Asked if the affair would be
continued, Mr. Prine emphatically re-
plied that it would and that already
were being laid for the 1950
event. More than 500 out of town
merchants or their representatives reg-
istered during the Conference and Ex-
position dates and thousands of others
interested in retailing visited the Ex-
position. According to Mr. Prine the
registrants outnumbered those at the
similar affair held in Chicago recently.
plans
Mr. Conger treated the show rather
unkindly. furnishing a couple of damp
days which undoubtedly restricted the
size of the local attendance and that
from the close by surrounding terri-
tory.
The fashion show, as in previous
years, was the main point of attraction
from an attendance standpoint. A tre-
mendous crowd on Wednesday evening
turned out to witness the modern and
modishly attired models in the spring
fashion revue and incidently attend a
splendid entertainment furnished by the
following: Music, Finzel’s Orchestra,
tenor solo, Harry M. Merrill, Edson,
Moore & Co.; accompanist, Melvin
Zeidler; demonstration of magic, Harry
Cecil, Cecil Candy Co.; baritone solo,
Louis LaValle,
W. i. Rk.
The fashion show was under the per-
sonal direction of H. S. Moorhead of
the 7. L.
assisted by
courtesy of station
Hudson Co. who was ably
Miss Josephine Dibble, of
the Fashion Lecture Bureau of the
J. L. Hadson Co.
Earl Miller, of the Miller Peanut
Products Co., also made a hit at the
Exposition. where he had an exhibit
and distributed free to all who would
eat, sacks of “Player” peanuts, a Mil-
ler product. Mr. Miller, who came to
Detroit
ago, organized and has since directed
from Bay City a few years
the company he heads.
EL. M. Joblin, of M.
New York City,
interested spectator and listener at the
Fine & Son,
was a registrant and
Conference and Exposition.
The questions and answers portion
of the departmentals brought out many
situations and Mr. Prine
will endeavor to extend the time limit
interesting
on this part of the program next year.
Professor H. H. Maynard during his
talk, held the
listeners.
close attention of his
Mr. Maynard urged retail-
ers to sell more nationally advertised
goods. He said mail order houses and
 
MICHIGAN TRADESMAN
chain stores were not increasing their
percentage in the total volume of busi-
ness of independent retailers as many
supposed they were. The professor
backed his discourse with figures to
prove his contentions.
Charles Aitken, of the Robert Ait-
ken store of Dresden, Ontario, gave a
touch of the international to the Mer-
chandising Conference and Exposition.
The cynosure of many eyes was the
interesting model store exhibit of Le:
& Cady. Replicas of this store placed
anywhere by independents or chain
store owners would be sure to result in
successful store operation. The exhibit
contained a full stock of groceries.
The window trimming
Friday was led by F. E. Whitelaw, of
R. H. Fyfe & Co., President of the
Detroit Men’s Club. Mr.
Whitelaw discussed high lights in win-
dow trimming and explained the vari-
session on
Display
ous decorations in the window exhibits
which included shoes, dry goods and
drugs.
The attendance trophy went to Mid-
land. The cup is awarded on a basis
of the number of delegates registered,
the population of ‘the town or city
and mileage. W. R. Crissy. of the
Midland Republican, promised that in-
stead of seventeen, the number of dele-
gates this year, there would be forty
next year. And newspaper experience
teaches the futility of extravagant of
inaccurate statements, so there will be
forty from Midland next year.
S. E. Sangster, in charge of all pub-
licity for the Better Merchandising
Association since its inception, will take
up the work of advertising counsel and
will open as present
plans are completed. Mr. Sangster will
specialize in merchandising field, in-
cluding both retail and wholesale—a
offices as soon
field in which he has had several years
of experience.
“The Merchant and the Community”
was the subject of a talk by Ray M.
Independents will
driven out of business by department
and chain stores in the United States,
he said, and quoted statistics for the
past six years to back up his state-
ment. In 1923 retail merchants were
divided as follows: Independents, 60
per cent.; department
cent.; chain stores 7 per cent.; mail or-
der 4 per cent. and miscellaneous 5 per
1928, he said, while chain
stores increased to 15 per cent. of the
total volume of retail selling, the inde-
pendents dropped to 61 per cent., and
the total volume of selling by inde-
pendents increased by $86,000,000. The
total retail business in 1923 was 35
billions, in 1928 it was 41
While it is obvious a number of inde-
pendents have been crowded out by
Hardy. never be
stores 5 per
cent. In
billions.
the chain stores, those who were thus
forced to quit were merchants who re-
fused to bring their business methods
to the standard of the best stores.
An interested and likewise proud spec-
tator at the fashion show was I. Fried-
salesmanager for A. Manchell,
manufacturers representative.
Two of the pretty and shapely models
in the fashion show were his young
daughters, Anita and Harriet.
Harry N. Toles, president of Sheldon
man,
dress
School, Chicago, urged employers to
hire only those reflecting their business
ideals to the buying public. He char-
acterized doubt and fear as the worst
negative qualities possessed by em-
ployes and suggested broadening of
inental horizon of employes to better
emphasize their opportunities. He par-
ticularly scored disloyalty of employes
and declared that they should strength-
en their constructive forces by building
up ability, reliability, physcal endur-
ance and action.
Following the winding up of final
details incidental to the 1929 work of
the Better Merchandising Association,
C. W. Collier, whose splendid promo-
tional and organization work was re-
sponsible for the association, leaves
with his family for San Francisco,
where he will make his permanent
home. He will become associated with
the Recorder Publishing and Printing
Co., of San Francisco. During his resi-
dence in Detroit Mr. Collier made
many friends who admire him for his
organization ability, energy and sterling
character.
F. H. Bennett, advertising manager
of the Ypsilanti Press, spoke princi-
pally of the small town stores and their
lack of realization of the importance
of modern merchandising methods as
practiced by the larger city retail
stores. He spoke on effective adver-
tising and suggested retailers in the
smaller towns should co-operate with
the local newspaper in preparing ef-
fective copy. They must obtain a clear-
er conception of the appeal necessary
to build their advertising copy he said.
During the “Question and Answer”
hour the question was raised whether
chain stores could effect greater eco-
nomies and short cuts to the ultimate
consumer. W. B. Campbell replied
that chain stores were faced with prac-
tically as much expense and had to
maintain large warehouses which func-
tioned just like jobbers. In addition
they had to maintain an elaborate ad-
ministrative organzation at national
headquarters. The difference between
this organization and the jobbing busi-
ness was the difference in selling ex-
pense.
One of the most colorful and elab-
orate displays at the exposition was the
exclusive fabric display of the Detroit
Textile Co., which acts as direct mill
representative in this territory.
Many visitors were attracted to the
carpet making machine in the C. A.
Finsterwald Co. floor covering booth.
machine, a miniature affair, ac-
tually went through the carpet weaving
process.
As predicted, the playlet entitled
“Charge It” was one of the hits of the
Exposition and was cleverly acted by
members of the Ypsilanti Credit Bu-
reau. Eight people took part.
The
Stock control in retail stores is noth-
ing more or less than authority for
replacing goods sold if they need re-
placement, according to W. B. Hana-
ford, Wm. Barie Dry Goods Co., Sagi-
naw, speaking before dry goods de-
partmental. Mr. Hanaford pointed out
that stock control is not necessarily
intricate and may be accomplished
through use of ordinary ruled book for
 
March 20, 1929
each department. Proper entries may
be made at regular intervals during
morning hours when salespeople are
not busy, he said, and orders may be
placed from these records with benefit
of immediate as well as past selling
experience over longer period. This
latter factor makes for better balanced
stocks especially during special selling
seasons like Christmas. In addition
stock control serves to keep “dead”
items before salespeople and concen-
trates selling effort on them.
Homer Buckley’s straight-from-the-
shoulder talk to the retailers, pleased,
interested and at times must have
pricked their consciences. His talk,
entitled ‘“‘The Great Opportunity of the
Retailer,” sparkled with brilliance at
times. There are primary re-
quisites in the conduct of a successful
business, he said. They follow:
four
Good housekeeping
Good merchandising
Good salesmanship
Good advertising
He stressed particularly good sales-
Selling to-day, he said, is an
absolute essential function and is the
major problem in retailing. The public
must be educated. informed, instructed.
What matters what the price of an
article may be, if you don’t know you
need it? It matters less, he pointed
out, if you do not want it. He ad-
vised wholesalers to esatblish a retail
service department. He took to task
those who buy from too many sources
and quoted one firm who bought from
42 sources whereas it would have been
better to have concentrated and to have
manship.
done their purchasing from six whole-
salers.
annual banquet and informal
dance in the Crystal ball room in the
Masonic Temple on Thursday evening
William Brown,
president of the wholesale merchants
Bureau acted as toastmaster. Alvin
E, Dodd, made the principal talk of the
evening. His subject was “Facing the
Facts in the Distribution Situation.”
The
was well patronized.
Officers elected for the ensuing year
were as follows:
C. L. Glasgow, Nashville, president;
R. A. Chandler, Sylvania, Ohio,, vice-
president; Otto Louis, Bay City, vice-
president; A. K. Fransden, Hastings,
vice-president; F. H. Nissly, Ypsilanti,
vice-presideng. The following were
elected on the board of governors:
E. E. Prine, Detroit, secretary-treas-
urer; Elvin Pond, Flint; Jos. F. Prell,
Battle Creek; Paul Wagner, Ann Ar-
bor; John Weisel, Monroe; Rudolph
Eckert, Flint; C. Saunders, Detroit:
William Leath, Coldwater; R. A.
Chandler, Sylvania, Ohio; James T.
Milliken, Traverse City; A. K. Frans-
den, Hastings; Otto Louis, Bay City;
O H. Bailey, Lansing; F. H. Nissly,
Ypsilanti; O. C. Watz. Mount Cle-
mens. James M. Golding.
—_—_»2+
It is easy in the world to live after
the world’s opinion; it is easy in soli-
tude to live after our own; but the
great man is he who in the midst of
the crowd keeps with perfect sweet-
ness the independence of solitude.—
Ralph Waldo Emerson.
 
 
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