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I orty-sixth Year GRAND RAPIDS, WEDNESDAY, APRIL 3, 1929 Number 2376

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URS is a land rich in resources; stimulating

in its glorious beauty; filled with millions
of happy homes; blessed with comfort and op-
portunity. In no nation are the institutions of
progress more advanced. In no nation are the
fruits of accomplishment more secure. In no na-
tion is the government more worthy of respect.
No country is more loved by its people. I have
an abiding faith in their capacity, integrity and
high purpose. I have no fears for the future of
our country. It is bright with hope.

PRESIDENT HERBERT HOOVER

 

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c ne RR RN RE

Phone Automatic 4451
WHOLESALE FIELD

SEEDS

Distributors of PINE TREE Brand

The best the World has to offer in

GRASS SEDS
Timothy Michigan Grown Seed Corn
Red Clover Ensilage Corn
Mammoth Clover Flint Corn
Alsike Dwarf Essex Rape
Sweet Clover Soy Beans
Alfalfa Sudan Grass
Red Top : Orchard Grass
Blue Grass Millets
White Clover Winter Vetch

INOCULATION FOR LEGUMES

ALFRED J.BROWN SEED COMPANY

25-29 Campau Ave., N. W.
GRAND Rapips, MIcHIGAN

 

 

 

 

 

 

 

 

 

WoRrRDEN GROCER COMPANY
The Prompt Shippers

 

Don’t Experiment. Make

Morton House

COFFEE

Your Leader. It Never Fails

WoRDEN (GROCER COMPANY -
Wholesalers for Sixty Years
OTTAWA AT WESTON - GRAND RAPIDS

THE MICHIGAN TRUST COMPANY, Receiver.

 

 

 

Your Customers
Know

that the quality of well-advertised
brands must be maintained. You don’t
waste time telling them about unknown

brands.

You reduce selling expense in offering
your trade such a well-known brand as

Baking
Powder

Same Price
for over 38 years

25 ounces for 25c

The price is established through our
advertising and the consumer knows
that is the correct price. Furthermore,
you are not asking your customers to
pay War Prices.

Your profits are protected.

Millions of Pounds Used by Our
Government

 

 

 

 

 

 

 

 

 

 

 

 

 
 

ADESMAN

 

Forty-sixth Year

MICHIGAN TRADESMAN
E. A. Stowe, Editor

PUBLISHED WEEKLY by Tradesman Company,
from its office the Barnhart Building, Grand Rapids.

 

UNLIKE ANY OTHER PAPER. Frank, free and
fearless for the good that we can do. Each issue com-
plete in itself.

 

DEVOTED TO the best interests of business men,
SUBSCRIPTION RATES are as follows: $3 per year,
if paid strictly in advance. $4 per year if not paid
in advance. Canadian subscription, $4.04 per year,
payable invariably in advance. Sample copies 10 cents
each. Extra copies of current issues, 10 cents; issues a
month or more old, 15 cents; issues a year or more
old, 25 cents; issues five years or more old 50 cents.

 

Entered September 23, 1883, at the Postoffice of Grand
Rapids as second class matter under Act of March

3, 1879.

 

JAMES M. GOLDING
Detroit Representative
409 Jefferson, E.

 

 

Nine Dozen California Oranges For a
Quarter.

Los Angeles, March 26—Last week
I had something to say about a pre-
vailing but mistaken idea that orange
raising was simply picking the fruit
off the trees and squeezing out the
juice.

Since that time I had occasion to
visit several orchards and incidentally
a large packing house, which assisted
ine in exploding the “‘all-profit’”’ theory.

It was out in the Fullerton distract
and there were orange groves to the
right of us and orange groves to the
left of us, not to speak of lemons ga-
lore. I could not help but feel that
it was akin to tragedy for so many
tourists to go back home without put-
ting in a few hours at least in a citrus
grove, but a lot of them confine their
investigations to the purchase of the
luscious globes at fruit stands, at
Grand Rapids prices, and whereby
California loses a lot of publicity. For
instance nobody could visit a citrus
packing plant without becoming a
California booster. He would be so
interested that he would write or
otherwise tell the folks back home
of the care, the science, the ingenious
mechanical devices and the exception-
al sanitary measures which make it
certain that the brands which are mak-
ing California more and more famous
should uphold these high standards.

At the packing house the crates
were unloaded from trucks and placed
on a moving belt which carried them
to the cullers. There each crate was
dumped, and all blemished, scarred or
malformed fruit removed. Then all the
good fruit passed into warm, soapy
water which carried it between rows
ef mechanically operated — brushes,
which scrubbed it thoroughly. Next
it went through a soda or borax bath,
and then up carriers to compressed
air dryers, then through a mechanical
“cizer’ which separated it into three
groups, conveying the large oranges
to one bin, the medium to another and
the smaller ones to still another. And
then the select, chemically pure or-
anges were packed bv girls wearing
white rubber gloves. After passing
the cullers they were not touched by
hands. When a buyer back East un-
wraps an orange from its tissue cover
he can bite right into it with no fear
that it carries any sort of germ. For

the theory is that anything that might
harm him might also harm the repu-
tation of the fruit abroad. thus every
precaution that human care and more
humanly accurate

mechanisms can

GRAND RAPIDS, WEDNESDAY, APRIL 3, 1929

devise guards the grower’s reputation.

For the benefit of the grower, the
fruit from each rancher is handled
separately, and every orange which is
not culled out is counted by automatic
counters, so that he will know to a
dead certainty how many went into the
first quality bin, as well as the other
two grades. But even after this opera-
tion the fruit is inspected by experts
paid by the state growers organiza-
tion. They are then tissue wrapped
by machinery, the grower’s name be-
ing printed on such wrappings, care-
fully placed in boxes, a certain num-
ber of a certain size, exactly filling
them, and whirled away to the re-
frigerator cars on spur tracks along
side of the building, and thus endeth
the lesson for one day.

I might add that the culls and small-
er sizes are offered to purchasers by
the wagon load. As many as _ nine
dozen may be purchased for a quarter.
Their juice is said to be even richer
than that extracted from the larger
specimens.

Some orange juice is extracted here,
but mostly for local consumption. A
few years ago a scheme was evolved
whereby the juice might be extracted,
placed in containers and shipped in the
same refrigerator cars, thereby saving
transportation costs on rinds and pulp.
But the railroad companies beat the
shippers to it. The rinds and pulp
were not there, but they were in the
freight bill all the same.

Lemons are handled similarly, even
with greater care, but the industry is
on the wane, the supply always being
well ahead of the demand. Much of
this product was in the early days used
for making citric acid, but the market
became glutted on this commodity, and
the major portion of the crop now
goes into acid phosphate, which is
used for fertilizing purposes. The
finest lemons I ever saw are sold on
the markets for ten cents per dozen,
and if vou don’t watch out, they will
smuggle in a few extras.

The marketing problem is some-
thing I may touch upon in a future
offering.

Last Saturday the Wolverines of
Southern California, held their annual
basket picnic at Sycamore Grove, this
city. It was some picnic and there
was no disorder. As _ usual, Kent
county had the largest representation.
It is estimated that 65,000 former
Michiganders have taken up their per-
manent abode in Los Angeles alone,
and there is still Long Beach to be
reckoned with. Nearlv every county
in the home state had a registration
booth. I learned a lot of news of per-
sonal interest by hanging around.

And now the “holier than thou”
contingent are instituting another re-
form for the guidance of their erring
brothers, in the nature of rerulating
the Sunday programs of broadcasting
stations. Pretty soon everything will
he regulated except possibly the time
for going to bed and getting up the
next morning. This group proposes
restriction of the Sunday broadcast to
“surely religious offerings” and it in-
dicates that that body is preparing to
wage war against the radio the same
as they have been trying to do with
the Sunday newspapers and motion
picture shows. The same freedom bv
which a citizen may go to one church
or another, according to his own dic-
tates surely ought to permit him to

 

listen to church music, jazz, sermons
or lectures on non-religious subjects.
Quite likely the world is becoming
more worth-while but I doubt if such
senseless propaganda has much to do
with it.

The California legislature has trod-
den with both feet on a bill which
would deny the right of contract to a
worker which would limit his field of
operations to a union controlled shop.
California for many years has gotten
along nicely without union interfer-
ence, workers are prosperous and
happy, and, but for a few soviets who
preach anarchy and _ insubordination,
there would scarcely be anything to
talk about.

Even out here, where there is a well-
rooted prejudice against the Oriental
race, the Chinaman is accredited with
being exceptionally honest. It is in-
teresting to note, in this connection,
that in a case recently reported by a
hotel organization, instead of the fam-
ily offering to make good on the
worthless checks of a young man of
Chinese ancestry in the event of the
prosecution being dropped, they de-
clared that whether the accused was
sent to prison or not, the loss would
be repaid. This is a refreshing attitude
to find in connection with individuals
of anv race, but the Chinese have this
outstanding virtue. In China a de-
faulter immediately commits suicide
rather than face his relatives and
friends. In California the issuing of
checks against insufficient funds, is
not encouraged, as witnessed by the
lecture given a housewife by one of
our local judges, where she had made
out the check through ignorance. For
this reason financial institutions are
favoring the use of cashiers’ checks,
instead of drawing accounts for house-
wives. Under a proposed plan, instead
of allowing wifie to draw checks be-
cause she knows the bank is solvent,
husbands will be able to buy their
wives books of various denominations,
in which cashiers’ checks for $5 each
are bound and when the last check is
drawn they know it is the end of the
month for them so far as drawing on
their bank account is concerned. It
sounds easy—but—.

The National Restaurant Associa-
tion want President Hoover to make a
survey with a view to eliminating a
lot of feeding places everywhere. The
president will hardly feel equal to this
task, and there might be some doubt
in his mind as to the importance of in-
terfering in the program of one single
industry. No doubt there is a great
economic waste along these lines, but
this condition appears in many other
industries. There are, if failures re-
ported are authentic, too many insti-
tutions which should never have been
started, but only the starving out
process will eliminate them. The feed-
ing game is a fascinating one, if in-
dulged in by individuals who are
familiar with its minutae, and who
have practical business ideas, but there
are few such institutions which weath-
erthe storm. The cost of supplies and
the ideas of patrons are at variance.
Hence nowadays you will find the ho-
tel operator much inclined to rent his
rooms at a price but perfectly willing
ti let someone else do the commissary-
ing. Here on the Coast there are
thousands who go to the wall every
season, but there are other thousands

Number 2376

who absolutely know just how it can
be accomplished, hence every day, in
the newspapers, vou have offered to
you the choice of many establishments,
highly successful, but must be sold
on account of “sickness of owner.”
Presumably true. Headache—possibly.
I should think President Hoover
would have plenty to do without at-
tempting to administer to them.
Frank S. Verbeck.

———_.-2

Cannot Evade Legal Liability.

The officers of Mutual Home Build-
ers Association recently undertook to
void the proceedngs brought against
them by receivers on the ground that
the corporation was insolvent at the
time the receiver was appointed. Judge
Raymond summarily dismissed this at-
tempt to avoid personal liability in the
following well-worded opinion:

The sole question presented by the
proofs taken upon issue joined by de-
nial of bankruptcy is whether the al-
leged bankrupt was insolvent on Aug-
ust 28, 1928, the date of appointment
of receiver by the Kent Circuit Court.
Che burden of proof rests upon peti-
tioning creditors to establish insolven-
cy. The only witness produced to es-

tablish value of assets or amount of
liabilities was the receiver appointed
by the State court. There was also

received in evidence a report and audit
statement as of August 27, 1928, made
by auditors employed under direction
of the State court. No useful purpose
will be served by a detailed analysis
of the testimony of the recever. It is
sufficient to state that only by disre-
garding his testimony as to the value
of assets and extent of liabilities can
the conclusion be reached that the cor-
poration was insolvent when the re-
ceiver was appointed.

The statement of assets and liabilities
prepared by counsel for petitioning
creditors overlooks the undisputed tes-
timony of the receiver that the fair
market value of the real estate after
deducting mortgages, land contracts,
aecrued interest and taxes payable. is
the sum of $18,037.74. To eliminate
this testmony and accept so-called
“book values” (the accuracy of which
is discredited by the sole witness)
would be to disregard universally ac-
cepted rules for weighing testimony.
Neither is the court justified in reject-
ine the testimony of the receiver to the
effect that the balance due on _ the
Bierce construction contract (stated
in the audit to be $14,749.60 and which
is now the subject of arbitration) is
worth several thousand dollars. With
these items included, the assets are
clearly of a market value of several
thousand dollars in excess of all in-
debtedness unless the court accents as
proved liabilities disputed claims which
have been filed in the receivership pro-
ceedings aggregating anproximately
$9,000. No proof was offered of the
validity of these claims and the liability
of the estate thereon is vigorously de-
nied by the receiver. They cannot be

considered in determination of sol-
vency.
Under the circumstances it seems

clear to the court that petitioning cred-
itors have not sustained the burden of
proof resting upon them in this pro-
ceeding.

An order of dismissal will be entered
accordingly,

 

 

NEW COLD STORAGE.

It Will Soon Be Opened For Busi-

ness.
the basic force responsible for all
self-earned success is energy. One

may have talent; but, lacking energy,

may not apply it. One may perceive
opportunity; but, lacking ambition to
to further, may not
Energy is but power. The

but he

begin and energy
seize it.
criminal

may possess energy,

 

 

 

Abe Schefman

lacks integrity and sense. Energy to
be of value must be properly applied.
The lightning bolt carries greater en-

ergy than the wire cable, but the one

brings only devastation while the other
may turn a million spindles and serve
a thousand useful purposes.

of talent must

The man -

possess e@

ergy. The man of energy must pos-

other constituent qualities; “he

 

Frank Schefman

must judgment that is

possess

able to decide which way will be
best; he must possess courage to carry
to a conclusion this judgment, once de-
termined, in the face of predictions of
disaster. The greatest successes have
been won by the brave in the face of
the fears of the timid.
The

tegrity if his talent is not to be diverted
into questionable channels.

man of energy must have in-

MICHIGAN TRADESMAN

Energy, after all, is merely a capacity
and desire for hard work. A practical
simile is that of the controlled elec-
tricity in contrast with the unbridled
lightning. And this simile brings to
mind the human dynamo whose por-

trait and most recent achievement
adorn this page.
Fifteen years ago Abe Schefman

came to Grand Rapids from Ft. Wayne
to take the position of Manager of the
wholesale fruit and produce house of
M. Piowaty & Sons.
he retired from that position to en-
gage in the fruit and produce business
His first stand
on South Tonia

Five years later

on his own account.

was in a small store
Some vears later he removed
at the

Ferry

avenue.
commodious

Ottawa
street, where he had the use of a side
track which enabled him to handle car-

to more quarters

corner of avenue and

load shipments to advantage.
Mr.

ments are thus graphically

Schefman’s more recent move-

described
by the Spectator:

“For some years past Mr. Schefman
vision of a modern co!d

has had a

 

“The basement has four banana stor-
age rooms with combined capacity for
storage of eight cars of fruit. Connec-
tion with the switch track from which
cars are unloaded is through four doors
on the west side of the building, and
the unloading equipment is Richards-
Wilcox banana track and_ elevator,
which handles the fruit quickly, and
with of labor.

“In the basement is also one room
such as

minimum

for storage of wet produce,
lettuce, celery, etc., with a capacity for
such produce A _ celery
washing machine is part of the equip-
ment.

Six Cars of

In addition there is a cold stor-
age room in the basement for general
storage, in size 60 by 80 feet.

“The first floor is the receiving floor
the tracks, and the
tributing floor from which produce is

from switch dis-
loaded on to cars on the switch tracks,
or onto trucks from the loading plat-
form on the east side. The general of-
fices of the company are also located
on the first-floor, as are shower baths,
locker and _ toilets.

can be unloaded from the tracks, and

rooms Four cars

 

Abe Hyman

storage plant, wherein perishable pro-
duce might be handled for a wide ter-
ritory in Western Michigan, in which
his business was continually expanding.
He took his ideas to Frank H. Alfred,
President of the Pere Marquette Rail-
road, and so impressed that official that
it was finally agreed that the railway
company would construct such a plant
as Mr.
lease the premises to Mr. Schefman for

Schefman had in mind, and

a long term of
“The

land owned by the railway company at

years.
bui'ding is being erected on
the corner of Williams street and the
Pere Marquette Railroad, and will be
ready for occupancy on or before April
The cost of the plant exclu-
of the land, will be approximately

1 next.
SV

c
$35

0,000, and it will be the most com-
pletely modern in design and equipment
of any similar plant in the United
States.

“The construction is of concrete for
the frame, with facing of brick and cast
stone. Four stories and basement, in
size approximately 60 by 160 feet, the
storage capacity is ample for the ex-

pansion needs of years to come.

Richard Rademaker

twelve trucks can be loaded from the
truck loading platform simultaneously.
A pre-cooling room on this floor has
a capacity for storage of four cars and
is 20 by 60 feet inside.

"The

identical,

third floors

having

second and are

each two storage
rooms, one 20 by 60 and the other 60
by 140 feet.

rooms is at about 32 degrees, or freez-

Refrigeration in these
ing point.

“The fourth floor is the polar retreat,
having five rooms in which tempera-
tures as low as 15 degrees below zero
These rooms are for

products,
butter, eggs, poultry, meats, etc.

“un

may be attained.
storage of frozen such, as
wo Otis elevators are installed,
ach 16 by 6% feet and of 10,000 pound
load capacity. The elevators run from
basement to fourth floor, serving all
floors.

“The refrigeration equipment is by
the Moore Appliance company; the in-
sulation the United Cork company; the
inner doors by the Stephenson Cold
Storage Door company; electrical and
motor equipment by Consumers Power
company. A six-inch deep well was

 

April 3, 1929

driven to provide the water necessary
for use in the condensing coils of the
refrigeration machinery.

“Abe Schefman is the lessee of the
plant and in its completion is realizing
a dream of many years, during which
time he has worked to a single end of
providing for his growing business
with the most modern storage and dis-
tributing plant in Western Michigan.

“Mr. Schefman has faith in the future
as a

of Grand Rapids. He greater

 

 

Alex Mallick

appreciation of the possibilities which
the this
distributing point for all

City as the
Western
long-time

lie in future of
perhaps a
His
1153 Chippewa, Ottawa Hills, is made

Michgan than

resident would have. home at

more homelike by a family of six
stalwart boys and girls.”
will be conducted un-

Abe Schefman & Co.,

The business

der the style of

 

Al Morris

the partners being Mr. Schefman and
his younger brother, Frank Schefman,
who has been associated with the busi-
ness for a number of years. Under a
plan worked out by Mr. Schefman the
the
and the three salesmen who handle the

Manager of produce department
city trade of the house will share in the

profits of the produce department. Abe

(Continued on page 6)

 

 

 

 

 

j April 3, 1929

MICHIGAN TRADESMAN

 

 

 

 

 

 

New Cold Storage Plant

 

 

We take great pleasure in announcing the opening of our
new modern Storage Plant located at the corner of
Williams St. and the Pere Marquette Tracks.

We are now completely prepared to take
in your Eggs, Poultry and Butter, as well
as all kinds of Fruits and Vegetables for

storage.

Our carefully selected personnel is ready, prepared by their years of exper-
ience, to serve you to your best advantage.

The public is invited to call and inspect our plant at any time.

ABE SCHEFMAN & COMPANY

DIAL 4483

 

 

 

4

MICHIGAN TRADESMAN

April 3, 1929

 

MOVEMENTS OF MERCHANTS:

Adrian—C. E. Haarer will open a
meat market on Chicago street.

Detroit—Gratiot Chene Meat Market
has been opened at 2620 Arndt street.

Morrice — Tom Goslin succeeds
Cates & Blossom in the grocery and
meat business.

Detroit—Isador Oppenheim has sold
his meat market at 9930 Wyoming
avenue to Ernest Labe.

Detroit—Vanity Box, Inc., General
Motors building, has increased its cap-
ital stock from $5,000 to $10,000.

Highland Park—The Metropolitan
Trust Co. has increased its capital
stock from $300,000 to $500,000.

South Range—The Riteway Stores
Co., Inc., has opened a grocery and
meat market at First and Baltic streets.

Detrot—The American Ice Co., 606
Guaranty building, has changed its
name to the American Coal & Ice Co.

Royal Oak—The Genereau & Fan-
zini Corporation has changed its name
to the Pontiac Sand & Gravel Co., Inc.

Menominee — The Northern Hard-
ware & Supply Co. has decreased its
capital stock from $300,000 to $100,000.

Stanton—George M. Stevenson has
opened a men’s furnishings store un-
der the style of Stevenson’s Men’s
Shop.

North Lansing—Clinton Hanks suc-
ceeds William A. Havens in the gro-
cery and meat business at 1600 High
street.

Grand Rapids— The Stuart-Dewey
Tile Co., 956 Cherry street, has chang-
ed its name to the D. O. Dewey Tile
& Marble Co.

Kalamazoo — Claude L. DeHaven
has opened a restaurant and delicates-
sen at 428 West Main street under the
style of the Rosebud.

Dowagiac—Harry A. Brown has pur-
chased the grocery stock and meat
market of R. H. Gribler and will con-
tinue the business at the same location.

Marquette—William G. Miller and
Louis Oliverius have organized the Su-
perior Roofing Co. which will spec-
jialize in asphalt and asbestos roofing
materials.

Wyandotte—The Industrial Bank of
Wyandotte has been incorporated with
an authorized capital stock of $110,000,
all of which has been subscribed and
paid in in cash.

Stanton—The J. C. Cutler Co., of
Sheridan, has leased the east store in
the Smith Bros. building and will oc-
cupy it May 1, with a complete stock
of dry goods and shoes.

Nashville—Herman A. Maurer, who
has been engaged in the shoe and dry
goods business here for twenty-five
years, is closing out his stock at spec-
jal sale and will retire from trade.

Greenville—The Economy Clothing
Co., owned and conducted by Wyckoff
& Smith, has been sold by them to
P. C. Nelson and Leo Lepley, of Ith-
aca, who took possession April 1.

Lansing—Andrew Scott, of Grand
Rapids, has purchased the Gauss bak-
ery bulding and will remodel it, install
modern baking machinery and open the
plant for business about June 1.

Detroit—Leather Patents Corpora-

tion, 1603 Dime Bank building, has
been incorporated with an authorized

capital stock of 1,000 shares at $10 a
share, $1,000 being subscribed and paid
in in cash.

Grand Rapids—West’s Drug Stores,
93 Monroe avenue, has merged its busi-
ness into a stock company with an
authorized capital stock of $1,000, all
of which has been subscribed and paid
in in cash.

Detroit — Autocarriers, Inc., Union
Trust building, has been incorporated
with an authorized capital stock of 1,-
000 shares at $2 a share, of which
amount $1,000 has been subscribed and
paid in in cash.

Detroit—Quaker Dairies, Inc., cor-
ner Madison and Beaubien streets, has
been incorporated with an authorized
capital stock of 15,000 shares at $10 a
share, $75,000 being subscribed and
paid in in cash,

Ferndale—The Rockwell Dry Goods
Co., Inc., has been incorporated with
an authorized capital stock of $10,000,
$3,000 of which has been subscribed
and paid in, $2,449.51 in cash and
$550.49 in property.

Flint—The Genesee Coal & Ice Co., -

3101 Michigan avenue, has merged its
business into a stock company under
the same style with an authorized cap-
ital stock of $300,000, $175,000 of which
has been subscribed and paid in.

Nashville—Ralph Hess has purchas-
ed the interest of his brother, D. D.
Hess, in the furniture and undertaking
stocks of C. T. Hess & Son, here and
at Vermontville and the business will
be continued under the same style.

Ishpeming—W. H. Norman has sev-
ered his connection with the Eagle
Rolling Mills Co., New Ulm, Minn., to
accept the position of salesman in this
territory for Jewett & Sherman, a Mil-
waukee wholesale grocery house.

Detroit — Dorothy Pitt, Inc., 224
West Grand River avenue has been in-
corporated to deal in leather goods,
bags and purses, with an authorized
capital stock of $10,000, $4,000 of which
has been subscribed and paid in in cash.

White Pigeon—George Ignatz has
sold his store building and confection-
ery stock to Clarence Schrock. who has
taken possession. Mr. Ignatz will re-
tire, having been identified with the
business interests of the town for over
thirty years.

Detroit — Cookies by Speyer, 2550
Marquette avenue, has been incorpo-
rated to manufacture and sell cookies,
with an authorized capital stock of
$10,000, all of which has been subscrib-
ed, $1,000 paid in in cash and $2,000
in property.

Detroit—The American Investment
Co., 3274 Montgomery avenue, has
been incorporated to own and conduct
stores, with an authorized capital stock
of $100,000, $26.800 of which has been
subscribed and paid in, $50 in cash and
$26,750 in property.

Detroit — Fearl Motor Sales, 3645
Myrtle street, has been incorporated to
deal in automobiles and accessories
with an authorized capital stock of
$75,000, of which amount $47,000 has
been subscribed and paid in, $37,000 in
cash and $10,000 in property.

Pontiac—Fuller, Padfield & Gum-
mins, Inc., Huron & Wayne streets,
has been incorporated to deal in car-

pets, rugs and other floor coverings,
with an authorized capital stock of
$10,000, $3,000 of which has been sub-
scribed and $1,500 paid in in cash.

Detroit—Shippers Service Co., 121
Detroit Fruit Action building, has been
incorporated to deal in fruits and pro-
duce at wholesale and retail with an
authorized capital stock of $25,000, $3,-
000 of which has been subscribed, $2,-
843.35 paid in in cash and $165.65 in
property.

Detroit—Ray Engineering, Inc., 415
Brainard street, has been incorporated
to deal in oil burners, stokers and other
heating and combustion apparatus at
wholesale and retail with an authorized
capital stock of $100,000, $27,000 of
which has been subscribed and paid in
in property.

Detroit—Theisen Motors, Inc., 714
Six Mile Road, has been incorporated
to deal in automobiles, radio and elec-
trical apparatus with an authorized cap-
ital stock of $20,000 preferred and 5,000
shares at $1 a share, $25,000 being sub-
scribed, $2,750 paid in in cash and
$5,000 in property.

Holland — J. S. Dykstra, 29 East
Main street, has merged his undertak-
ing and cutlery business into a stock
company under the style of the Dykstra
Funeral Home, with an authorized
capital stock of $20,000, all of which
has been subscribed and paid in, $2,-
420.24 in cash and $17,570.76 in prop-
erty.

Detroit—Harry Suffrin, 1131 Shelby
street, has merged his men’s furnish-
ings and clothing business into a stock
company under the style of Harry Suf-
frin, Inc., with an authorized capital
stock of $400,000 first preferred, $100,-
000 second preferred and 2,000 shares
at $1 a share, of which amount $269,-
000 has been subscribed, $4,701.69 paid
in in cash and $97,298.31 in property.

 

Manufacturing Fiatters.

Detroit—The Drinkumat Corporation
of Detroit, 508 Donovan building, has
changed its name to the Automatic
Sales Corporation.

Grand Junction—The Javet Co. has
engaged in business here, manufactur-
ing and selling an electric device with
which coffee is brewed on the table.

Detroit—The Rex Tool & Die Co.,
5860 Twelfth street, has been incorpo-
rated with an authorized capital stock
of $6,000, all of which has been sub-
scribed and paid in in cash.

Detroit — The Fas-Tex Paint Co.,
4041 Fenkell avenue, has been incorpo-
rated with an authorized capital stock
of $5,000, all of which has been sub-
scribed and paid in in property.

Detroit—The Velvet Power Brake
Co., 7644 Woodward avenue has been
incorporated with an authorized capital
stock of $1,000, all of which has been
subscribed and paid in in cash.

Lansing—The Melling Ferging Co.
will operate a night and day shift with
all hammers and presses running twen-
ty-four hours a day until the last of
August. The company is completing
a new press building and employing
over 200 men.

Detroit—The Evinrude Motor Co.,
6304 East Jefferson avenue, has merged
its business into a stock company un-

der the style of the Evinrude Detroit
Motor Co., with an authorized capital
stock of $50,000, $5,000 of which has
been subscribed and paid in in cash.

Detroit—The Detroit Septic Tank
Co., 14550 Pierson avenue, has merged
its business into a stock company un-
der the same style, with an authorized
capital stock of $50,000, $17,000 of
which has been subscribed and paid in,
$1,017.73 in cash and $15,982.27 in prop-
erty.

Detroit — The Electrodor Co., 762
Fenkell avenue, has been incorporated
to manufacture electric mechanical door
closer and other appliances, with an
authorized capital stock of $50,000,
$10,000 of which has been subscribed
and paid in, $5,500 in cash and $4,500
in property.

Detroit—The Lasky Furniture Co.,
13300 Joseph avenue, has
merged its business into a stock com-
pany under the same style with an
authorized capital stock of $5,000 com-
mon and $120,000 preferrel, of which
amount $122,000 has been subscribed
and paid in in property.

Monroe—A contract secured by the
Mead Machine Co. adds the manufac-
ture of motors to the city’s increasing
list of industrial products. The Mead
Co. started the manufacture of Hydro-
check shock absorbers two years ago
and after that development went into
the general machine shop field.

—_e—-—
Sears, Roebuck Will Open 126 Units
in 1929.

One hundred and twenty-six stores,
stretching from Portland, Oregon, to
Tampa, Florida, will be opened this
vear by Sears, Roebuck & Company,
R. E. Wood, president, told the
Tradesman in an exclusive statement
this week. Mr. Wood’s announcement
followed the appointment of Alvin E.
Dodd to take charge of the retail ac-
tivities of the company,
last week.

Although Mr. Wood did not feel at
liberty to announce all of the stores,
twenty-six Class A stores will be
opened as follows:

Pontiac, Mich.; Oklahoma _ City;
Scranton; South Bend; Portland, Ore-
gon; Denver; Houston; Cincinnati:
Washington, D. C.;_ Indianapolis;
Louisville; Pittsburg; Syracuse; Buf-
falo; Rochester; Newark; Toledo;
Jacksonville, Florida; Chattanooga;
Miami; Grand Rapids; Duluth; To-
peka; Charlotte, North Carolina; Gary
and Tampa.

Campau

 

announced

Forty-one Class A stores, he said,
are already in operation:

Atlanta; Augusta; Boston; Cam-
bridge; two at Cleveland; four at Chi-
cago; Dallas; Des Moines; two at De-
troit; Evansville; Fort Wayne; Holly-
wood; Long Beach; San Diego; San
Francisco; two at Los Angeles; Seat-
tle; Tacoma; Memphis; Nashville;
Kansas City; two at St. Louis; two at

Milwaukee; Minneapolis; Omaha:
three at Philadelphia; Richmond; Salt
Lake City; San Antonio; Wichita,

Kansas; and Wilkes-Barre.
2...
If a young man stops running after
a girl it is doughnuts to fudge she’ll
turn around and run after him.

 

 

 

 

 

 

 

 

April 3, 1929

 

MICHIGAN TRADESMAN

5

 

Essential Features of the Grocery
Staples.

Sugar—Jobbers hold cane granulated
at 5.70 and beet granulated at 5.60.

Canned Fruits— California fruits
have shown no material change. The
peach market still shows signs of soft-
ness and considerable willingness, par-
ticularly by holders of choice, to grant
concessions. Even further reductions
in consumer prices are being made in
some sections of the country, which
indicate the possibility that consumers
have had all the peaches they want,
especially with spring near at hand.
Northwest pears have been moving
satisfactorily and holdings are. all
small. Future bookings S. A. P. have
been made much in the same manner
as last year.

Canned Vegetables—The tomato
acreage situation in the United States
as a whole has been complicated by
reports of the inability of canners to
contract the desired acreage in
Indiana, the Ozarks and in California.
Until recently the volume of future
business in the important distributing
centers had been about that of last
year, or in some cases larger, but busi-
ness has now slackened on account of
uncertainty about acreage, and also
partially because some buyers have
shown a tendency to offer lower prices
than canners are willing to accept in
their present frame of mind. The De-
partment of Agriculture has estimated
the 1929 crop at 9,632,000 cases of 3s.
This is a revision of the earlier esti-
mate of 9,521,000 cases. With the
probability of a complete clean-up all
over the country before the new pack
is available, a nine or ten million case
output should find a ready market.
Corn and peas are sluggish, as well as
tomatoes. The tri-State tomato situa-
tion was unrelieved and continued
rather easy and dull. The trade has
shown good interest in 1929 pack
California asparagus, and sales have
been fairly large at steady prices. One
of the big packers of a nationally ad-
vertised brand reported that it had
withdrawn quotations on certain sizes,
having sold out. The wholesale gro-
cery trade showed a buying interest in
tomato puree, and in one instance a
very large sale was put through. On
account of the extreme scarcity of
puree, the price was a good one.

Dried Fruits—Prunes, package and
bulk, both California and Oregon
varieties, have sold moderately well,
and the statistical position of the ar-
ticle is somewhat stronger than at the
first of the month. Resales among
jobbers and wholesalers, of course,
have constituted the trading in the
market here, as spot prices are still
behind replacement costs on the
Coast. In the last two weeks buying
has lacked spirit and there has been
almost no change whatever in prices.
But the fact that there have been no
price changes is a sign that the mar-
ket is in a good condition even if busi-
ness is rather slow. Few distressed
lots have been thrown on the market,
and when they have, they have not
influenced other holders to cut their
prices in order to compete. Present
indications are that in the future prices

will be steady, and that if any marked
changes take place they will be up-
ward. The 1929 crop of imported
citron has been the most active item
on the list. Import costs have gone
up sharply, with corresponding spot
advances. Local operators are now
offering their goods considerably be-
low the cost of replacement. Apricots
have been strong in tone, but move-
ment has been spotty because of high
prices. Stocks on hand are light, par-
ticularly in the higher grades. Raisins
have been sluggish right along, and
prices have been unaltered. Some
holders, however, believe that the fu-
ture prospects of the market are good.

Nuts—California walnuts and_al-
monds have moved into consumption
at a moderately good rate, as the re-
tail demand has been favorably influ-
enced by the appearance of the Jewish
holidays. Ne plus and Nonpareil al-
monds in the shell are rather closely
cleaned up on the spot and there are
practically no unsold supplies on the
Coast. The Almond Growers’ Ex-
change, in fact, has been entirely sold
up for some time on all unshelled
varieties. Drakes have not been much
in demand, locally. Stocks of import-
ed nuts on hand in United States
bonded warehouses were reported to
be about 300 tons as of Feb. 1, about
the same quantity on hand at the same
date last year. Brazil nuts have been
moving rather slowly and prices show
a slight tendency to decline, though
no quotable changes have occurred
lately. The shelled nut market has
been quiet and the general situation
unchanged.

Pickles—A steady volume of busi-
ness continues on bottled pickles,
relishes and spreads, with prices un-
changed. Dills are in good demand
and the salt stock market is firm. Sup-
plies of dills are becoming short as the
fall pack is cleaning up. Large sizes
are very scarce while there is a fair
quantity of the smaller pickles. still
available. Ungraded salt stock is in
good supply, but nubbins, cutting up
stock, relish stock and very fine sizes
of hand assorted gherkins are closely
sold up.

Rice—The feature of this week’s
trading is an improved demand for
extra fancy Blue Rose, with consider-
able business being consummated at
full prices. There has been very little
speculative buying and practically no
accumulation of forward requirements.
Stocks in the large markets are con-
sidered light for this time of the year.
Further improvement of demand is
looked for.

—_»2.___

Review of the Produce Market.

Apples—Northern Spy, $2.50 for No.
1 and $1.75 for No. 2; Baldwins $1.75;
Idaho Delicious, $2.75 per bu. basket;
Idaho Spitzenberg, $2.75 per bu. bas-
ket.

Asparagus—85c for 2 lb. bunches of
Calif.

Bagas—Canadian, $1.50 per 100 Ib.
bag.

Bananas—5@5'%c per Ib.

Beets—$3.75 per crate for new from
Texas.

Brussels Sprouts—30c per qt.

Butter—Jobbers hold prints at 48c

and fresh packed in 65 Ib. tubs at 47c.

Butter Beans —$4 per hamper for
Florida.

Carrots—Home grown $1.65 per bu.;
new from Calif., $3 per crate of 5 doz.

Cabbage—New from Texas, $3 per
160 Ib. crate.

Cauliflower—$2.50 per doz.

Celery—Florida commands 75c per
bunch or $3.50 per crate.

Cocoanuts—90c per doz. or $7 per
bag.

Cucumbers—$2 per doz. for Lllinois.

Dried Beans—Michigan jobbers are
quoting as follows:

 

@UE. Pea Beans 900) $9.50
Psemt Red Kidney =.= _--_ 9.00
Dark Red Kidney 4 =. 9.00

Eggs—The market has declined Ic
during the past week. Local jobbers
pay 25c per doz. Cold storage operators
begin putting in stock this week.

Egg Plant—20c apiece.

Garlick—23c per Ib.

Grapes—Calif. Emperor in sawdust,
$4.50 per keg.

Green Onions—Shallots, 50c per doz.

Green Peas—l5c per Ib.

Green Peppers—60c per doz.

Lemons—Ruling prices this week
are as follows:

 

S60 Sunkist = 2 $6.00
G00 Suntast §..-0 6.00
360 Red Ball = 6.00
BOO hed Bale 2 2 6.00
Lettuce—In good demand on the
following basis:
Imperial Valley, per crate —----- $4.50
ot house leaf, per Ib. __._______ 9c

Limes—$1.25 per box.

Mushrooms—/5c per Ib.

Oranges—Fancy Sunkist California
Navels are now on the following basis:

P26 ee $6.50
190 6.00
V6 2 ee 4.50
BOG ee 4.25
O50 4.00
ONG 4.00
Pe ee 4.00
GO 3.50

Onions—Spanish, $3.75 per crate;
home grown, $4.50 per 100 Ib. bag.
Parsley—75c per doz. bunches.
Pieplant—Ill. hot house, $3.50 for
40 Ib. box.
Poultry — Wilson & Company pay

as follows:

Heavy fowls -------------------- 30¢
Lieht fowls = 296
Heavy Roaster __.______________.. 30¢

Radishes—75c per doz. bunches.

Spinach—$1.10 per bu.

Strawberries—$4.25 for 24 pint crate
from Louisiana.

Sweet Potatoes—$2.75 per hamper
for kiln dried Jerseys.

Tomatoes — $1.40 for 6 lb. basket
from California.

Turnips—75c per doz. bunches for
Florida.

Veal Calves — Wilson & Company
pay as follows:

Baney 208 20c
Ged 18c
Medigm: 2-0 15c
Boor 12c

ooo

Gabby Gleanings From Grand Rapids.

Grand Rapids, April 2—A. T. Mon-
son has purchased the interest of H.
J. Bundy in the mutual fire insurance
agency they have maintained in the
Murray building and will continue the

business alone under the style of the
A. T. Monson Co. Mr. Bundy has
taken the position of general agent for
Illinois for the Pioneer Equitable Fire
Insurance Co., of Indianapolis, Ind.

Frank C. Hawkims, who came to
Grand Rapids from Providence, R. L.,
in 1878, and lived here until 1895, then
removing to Chicago, was in the city
this week to bury his wife in Wood-
lawn cemetery. Mrs. Hawkins died
in Detroit, where she and her husband
have lived for the past twenty-seven
years. During all that time Mr. Haw-
kins has been a city salesman for J. T.
Wing & Co., jobbers of mill supplies.
He sees his customers every week and
uses street cars altogether in his
rounds. Mr. Hawkins is a brother of
the late Lewis E. Hawkins, who died
five or six years ago.

Indicative of the purpose of the
Salesmen’s Club to serve its members
and make it possible for them to be
fully informed not only as to the
latest and best methods of salesman-
ship, but in connection with civic mat-
ters as well, Mayor Elvin Swarthout
was the speaker at the meeting of this
Club held in the Rowe Hotel on Sat-
urday, March 30. The Mavor told the
Club that he came not only as a mat-
ter of service, but as a matter of duty,
it being his duty to give the citizens
of this city any or all information in
connection with city or civic affairs
that it was possible for him to give. In
this connection he took up a discus-
sion of the different propositions to
be voted on at the polls at the city
election to be held on April 1, discuss-
ing each one of the different proposi-
tions to be submitted to the electors
on that date very frankly and candidly.
His address was well worth listening
to, as everyone present at this meet-
ing had a far better understanding and
were thus in a better position to vote
intelligently on the propositions affect-
ing the people of this city. In con-
clusion he stated that this city had, as
a rule, been very progressive and
when there was a fair expression by
the majority of the people in the city
their decisions were generally correct
and for the best, but that the problem
was to get the people to go to the polls
and express themselves. He urged
each member of the Club to think the
matter out for himself and then go
to the polls and vote. The speaker for
the next meeting, to be held on April
6 is Lee Bierce, Secretary of the As-
sociation of Commerce, who will talk
about the many different schemes
by which the people and the merchants
of this city are defrauded.

Glenn S. McCarthy, whose financial
backer (Fred Lewellen) recently sold
him out to the Worden Grocer Co.,
has re-engaged in business on his own
account at the same location, 39 South
Market avenue, under the style of the
Market Wholesale Grocery.

Bailey Bros. have engaged in the
hardware business at Bellaire. The
Michigan Hardware Co. furnished the
stock.

The Kroger Co. has decided to
utilize the buildings on Ellsworth
avenue, which Clarence Thomas used
as his headquarters, for its produce
business.

Lee & Cady have opened a cash-
and-carry store at 157 Adams street,
Ionia. Ernie Wakefield is manager of
the branch.

gag

Olivet—The Kedron Manufacturing
Co. has recently installed a cadmium
plating machine for rust prooting wash-
ers, which is one of its products. The
company, organized about a year ago
by George B. Ely and Ivan Montague.
has had a steady growth. The company
supplies washers to the Buick Moto
Co., Flint, the Durant at Lansing, th:
Devereaux and Ferro Stamping con-
cern, Detroit, and the National Sign
Co., of Battle Creek.

 

MICHIGAN TRADESMAN

April 3, 1929

 

MEN OF MARK.

 

Joseph W. Putnam, Manager National
Candy Co.

In considering the lives of men
who have accomplished much in any
department of worldly activity it often
is observable that the start was made
early in life, in which there was a
singleneses of purpose, energized by a
laudable ambition, that was the initia-
drove forward
have been

tive impulsion which
to success. Many
failures because youth was passed in
without any

lives

frivolities, and
serious motive to center the energies,
indulgence in the
hour and a

worse,
with an aimless
fancies of the passing
blind and fatuous trust in a good for-
tune that some day would present the
chance, without much strenuous effort,
to seize a passing opportunity and ap-
propriate it as one’s own. But there
are few royal roads to success, or even
to a modicum of attainment of desir-
able things, and he who would wear
the purple of kingship in any desired
end which men prize must begin early,
be inspired by a set purpose, and work
incessantly along the chosen line, with
a constant determination to permit no
relaxation and no diversion to swerve
him from the object sought. Especially
is this observation true of those whose
beginning is under circumstances
wherein one’s own unaided effort is all
of the capital upon which one must
depend. There are numerous instances
in this country in which if we trace
the successful careers of men back to
the first step in the upward climb we
shall find a mere boy starting in lone-
liness and poverty, but bent on doing
something to earn a living, and begin-
ning by taking the first employment
attainable, at meager pay, but soon
making a choice of a vocation and
pursuing it tenaciously, step by step,
to the attainment of final power and
success.

In such cases the main things are a
realization of dependence. upon one’s
efforts and a motive to surmount ad-
verse conditions and rise in the world.
It is a serious business, and fortunate
is the boy or young man who has char-
acter enough and stamina sufficient to
push aside all vagaries of adolescence
and buckle to the work while others
dawdle and fritter away their years in
vanities and wayward conceits and en-
ticements with chimerical promise
only.

These reflections have been sug-
gested in the contemplation of the life
of a man who has attained an enviable
position in the wholesale confectionery
business, as a citizen and in the social
world, simply by beginning a serious
career early in life, adopting a pursuit
and pressing onward in it until he at-
tained successful results.

Joseph W. Putnam was born in
Grand Rapids, Oct. 21, 1876. His
father was Joseph D. Putnam, who
was connected with the Putnam Candy
Co. all his life. He attended the pub-
lic schools, but just before graduating
Central High he entered the
Parish Business College, where he re-
mained one year. He was a careful
student in both schools and came out

from

of the business college fully prepared
to meet the battle of

ful manner. The next two years he
was an employe of the Bradstreet Co.,
formulating reports and attending to
1897, he
Putnam

life in a success-

correspondence. On Jan. 1,
entered the employ of the
Candy Co. as billing clerk. He subse-
quently became house salesman and
on the change of the name to the Na-
tional Candy Co., he took on the buy-
ing for the house, which he has con-
ducted with signal ability ever since.
On the death of Mr. Bean, two weeks
ago, it was conceded that Mr. Putnam
would be the most natural man to

succeed him as manager, and on Sat-
urday of last week word came from

St. Louis that the directors had de-

 

year ago. He has since been a mem-
ber of the Court of Honor.

Mr. Putnam owns up to three hob-
pies. golf, automobile, and flowers and
fruits. He is an enthusiastic grower
of the latter and his yard is one of the
marvels of city planting and cultivation
along that line.

Mr. Putnam attributes his success to
hard work and long hours. During
the thirty-two years he has been em-
ployed by the National Candy Co. and
its predecessors, he has seldom been
at his desk later than 7 o'clock in the
morning and stayed invariably until 6
o'clock at night. He and hard work
never had a falling out. In all prob-
ability he will not now change the
habits of a lifetime, because he finds

Joseph W. Putnam.

cided to make the appointment. If
ever a man earned promotion along
legitimate lines by reason of faithful
service and careful attention, that man
is Joe Putnam.

Mr. Putnam was married June
1913, to Miss Jette Strong. They have
no children. They reside in their own
home at 56 Fitch avenue.

Mr. Putnam is a member of York
Lodge, F., and A. M., and Columbian
Chapter. He was a charter member
of the Grand Rapids Boat and Canoe
Club, serving as Secretary for eight
vears. He is a member of the Masonic
Club.

Scouts in Grand Rapids, he was elect-

On the organization of the Boy

ed Scoutmaster, which position he

filled for three years. He was subse-
quently made director, which position

he occupied for ten years, retiring one

his greatest delight is good work well
done.

Mr. Putnam combines the courage
of a lion with a rare gentleness of na-
ture and a broad charity. Naturally
conservative in judgment he is op-
timistic in his planning and courageous
and persistent in carrying out each
plan which develops under his guiding
hand. Safe and sane in his reasoning
he has wonderful powers of intuition,
and in this respect seems to be gifted
to a degree seldom encountered.

In his relations with his employes
Mr. Putnam will be the captain and the
leader in whom all believe and confide
and he will command a fidelity and
allegiance that has always been a con-
spicuous feature of his attitude toward
his deceased chief, Richard Bean. Like
most leaders he has the faculty of

choosing well his lieutenants and in-
spiring them with his own courage
and binding them to him with bands
In fact, the National Candy
Co., under his guidance will continue
to function like one large

united in spirit and purpose.
—_>+.2___

NEW COLD STORAGE.
(Continued from page 2)
ftyman, the Manager of the produce
department, has been with the house
for several years.

of steel.

family,

The salesmen —
Richard Rademaker, Alex Mallick and
Al Morris have each had mere than
ten years’ experience in the business.
Abe Schefman is planning for a bril-
liant openng, which will be attended
by members of the trade from all parts
of the country. He has employed
Charles Neff, formerly of the Merchant
Ice & Cold Storage, Louisville, as cold
storage manager. Mr. Neff has had
many years of experience in cold stor-
age management and is particularly en-
thusiastic about the Moore System.

>.
May Hurt Instalment Sales.
The wiping out of the assets of
thousands of small speculators in the
recent severe break in the stock mar-
let may have a serious effect on the
instalment business, it was said yes-
terday. Many men of small means,
who were “riding high” when the mar-
ket was on the upgrade and who made
time contracts for automobiles and
other expensive instalment merchan-
dise on the strength of their paper
profits, will doubtless be forced to sub-
He further said
that this is especially probable in cases

mit to repossession.

where stock commitments were suffi-
cient to give these traders deficits that
must be met in some way.

—_+~-.—___
Radiation From Cod-Liver Oil.
That cod-liver oil undergoing oxida-
tion gives off some form of radiation
which will affect a photographic plate
was announced recently by Jay W.
Woodrow at the Minneapolis meeting
of the American Physical Society. The
radiation appears to be in the form of
particles, which are absorbed in a few
centimeters of air. In view of the
anti-richetic effect of cod-liver oil, this
appears to be of considerable import-
ance as possibly throwing some light
on this, and as well on the cause of
the beneficial effects of ultra-violet ir-

radiation.

—_+-.___
Used New Type of Circular.

Apparently believing that much of
the form letter mail sent to charge
customers is not read, one prominent
department store recently tried a new
stunt. It sent to each customer of
this type what at first glance appeared
to be a statement of his or her ac-
count. The form used was that for
billing, but on it was printed a concise
statement of what the store had to
offer in the way of special selling
events.

——__+--~> _____.

Detroit—Mike Etlinger has sold his
grocery and meat market at 8312
Burdeno avenue to Rose Varadi.

—_+-2. —___

Detroit—The Burger Grocery Co.
has opened a grocery and meat market
at 10926 Grand River avenue.

 

 

 

 

 

 

er April 3, 1929

MICHIGAN

TRADESMAN

 

  
 

> 2

The Choice of
 Millions-

because of the

. | Double Flavor

=
ye

>

‘S

oon
SS

“a
Folks find they can do
more with Light House

: AS — Coffee. Its “double

= B———— / flavor” means a rich

BE 7 substance which goes

Se farther, pours clearer,
and tastes deeper.

   
    
 

There is an abundance
of soft Mocha essence
in every cup.

+ | LIGHT
F

 

 

 

HOUSE
OFFEE

NATIONAL GROCER CO.

 

Always Sell

LILY WHITE FLOUR

‘‘The Flour the best cooks use.””

Also our high quality specialties
Rowena Yes Ma’am Graham

Rowena Golden G. Meal
Rowena Whole Wheat Flour

Satisfaction guaranteed or money refunded.

VALLEY CITY MILLING CO.

Rowena Pancake Flour

 

Rowena Buckwheat Compound

Grand Rapids, Mich.

 

 

 

a

 

 

 

That Boy of Yours....

What's going to become of him? You are no

doubt planning many things for him—a college
education — a good start in business,— but what
provisions have you made to insure the carrying

out of these plans whether you live or not?

One way to assure your child’s future is to make

the proper Trust provision in your Will.

Examine your Will today, and if it does not pro-
vide for the protection of the money your son
will inherit, and also wisely direct its use, consult
the officers in our Trust Department. They will
be glad to assist you in the carrying out of plans

that will insure the protection of his future.

 

THE MICHIGAN TRUST co.

GRAND RAPIDS

THE FIRST TRUST COMPANY IN MICHIGAN

xX

 

ba
ve

OUR PLACE ON THE SEA.

With final action on the sale trans-
ferring to private ownership and opera-
tion eleven ships of the United States
Lines and the American Merchant
Lines, a new attempt to build up our
It is
The conditions which

merchant marine is inaugurated.
a difficult task.
in the past operated to make American
shipping lead all the world have greatly
changed and in no field of commercial
activity is competition keener.

America’s great period upon the sea
commenced during the Napoleonic wars
and came to its climax when our clip-
pers showed their heels to the vessels
of every other nation, those of Eng-
land by no means excepted. The young
republic was quick to take advantage
of its neutrality at the opening of the
nineteenth century, and before the Con-
stitution was twenty years old its ships
were the common carriers of the world.
Our own war with England brought
temporary stagnation, but peace gave
renewed activity. American-built ships
expanded their trade in their own right.
They were simply better ships than
those of which any other nation could
boast.

The development of the clipper in-
creased our supremacy. In the tea
trade with China, a branch of commerce
in which speed was a first requisite,
English ships lay idle in the ports of
the Far East, while American vessels
found cargoes as fast as they could
unload those which they already car-
ried. The story of the record runs
made from Shanghai to London across
the Atlantic and later in the voyage
about Cape Horn between the Atlantic
Coast and the gold fields of California
is the brighest page in the history of
our merchant marine.

To recapture these lost laurels is the
goal which the new owners of the Le-
viathan, the George Washington, the
America, the Republic, the President
Harding, the President Roosevelt and
the five steamships of the American
Merchant Lines have set themselves.
Can they do in this age of steam what
the shipowners of the nineteenth cen-
tury so ably did in the days of sail?

eee

THE CASE OF JOE PUTNAM.

In these days of unrest, when the
young man of thirty frequently boasts
of the number of houses he has been
connected with since he turned his at-
tention to business pursuits, it is re-
freshing to be able to chronicle an in-
stance where a man sought employ-
ment with a house which came up to
his ideals of what a house should be
and stayed on the job thirty-two years,
calmly and confidently awaiting his re-
ward.
would recognize him by the name of
_Joseph—began working for the Put-
nam Candy Co.—now known as the
National Candy Co.—thirty-two years

Joe Putnam—few business men

ago Jan. 1. He was gradually promot-
ed as circumstances seemed to justify,
but he never ceased giving his employ-
er the best he had to give, never lost
his affability or failed to greet every
customer of the house with a hearty
smile. Last Saturday he received word
from the headquarters of the company
at St. Louis that he had been selected

MICHIGAN TRADESMAN

by the directors of the corporation to
succeed the late Richard Bean as Man-
ager of the business.

The Tradesman commends the ex-
ample of Joe Putnam to those young-
sters who think they must have an in-
crease in salary at regular intervals,
whether they are deserving of it or not
and whether the condition of the busi-
ness justifies it or not. Such men never
get very far in this world, because they
do not stay long enough in any one
place to become really valuable to any
employer.

The man who selects a job which he
thinks is fitted to his ability and then
proceeds to make himself so valuable
to the house that there is no occasion
for making a change of employment is
the man who, as a rule, achieves the
highest degree of success.

 

DRY GOODS CONDITIONS.

Favorable weather not only brought
Easter business to a close with excel-
lent trade on holiday articles but also
stimulated other purchasing so that the
week’s total was probably ahead of a
year ago by a satisfactory margin. The
average daily volume for the month
just ended was no doubt well above the
level of last year, and, despite the fact
that there was one less business day
this year, the March total should top
that of 1928 because of the earlier
holiday.

Several factors are now tending to
improve store results. Styles are more
carefully tested, for one thing, and con-
sumer acceptance is therefore readier.
Then there has been the progress made
in store control which promotes turn-
over and reduces markdown losses. In
addition, the more numerous changes
in personnel have no doubt raised exe-
cutive efficiency.

To many retailers the question of
how to shape operations after Easter
has been particularly vexing this sea-
son, but present indications point to
more emphasis upon the promotion of
regular selling. In a number of cases
clearance and special {sales will be
postponed for a time at least while ef-
forts are made to attract interest on
seasonal, novelty and quality offerings.
Of course, competition is likely to de-
termine just what may be accomplished
along this line, but the clean condition
of wholesale stocks argues _ better
chances for the plan than usual.

Some complaint has been heard in
the wholesale apparel markets that vol-
ume has not been up to the usual level
Except for those
manufacturers who tried to produce
ensembles at too low a price, however,
profits were reported as satisfactory.
Fewer cancellations have been received
and there will be little surplus of de-
sirable merchandise.

on Easter business.

 

STOCK BREAK AGAIN.

Once again stock market develop-
ments overshadowed what was going
on in business during the week. The
abrupt crash last week Tuesday was
followed by an equally quick recovery
in security prices, but it dramatized
fears concerning the credit situation.
For the time being the situation seems
to stand where it was, with inflation

still dominant. The money easing to

follow quarterly dividend disburse-

ments and the attraction of foreign
funds may act to send values. still
higher, but in the end the collapse will
be just that much greater unless some
new norm of worth has been estab-
lished.

In their conclusions with respect to
the outlook the Conference of Statis-
ticians in Industry holds that contin-
uation of the present pace of indus-
trial activity depends on business op-
timism being maintuined, upon im-

provement in purchasing power in the.

non-industrial areas and on éarly stabil-
ization of the money market. The lat-
ter, of course, is linked up almost en-
tirely with developments in the secur-
ity markets, and the first factor also
has its mainspring there.

Much the same reports are coming
from industry as have featured the year
to date. New records are certain for
the quarter in the steel, automobile and
other very active lines. Building oper-
ations continue to run at their reduced
rate of some 15 per cent. under a year
ago. Since money rates are steadily
climbing higher, the next phase of ac-
tvity to suffer may prove to be instal-
ment selling, although this is not yet
apparent in the automobile field.

 

SMALL STORE TO BE STUDIED.

It was to be expected that the prin-
cipal effort to improve retail store op-
eration would first deal largely with
the problems of the large establish-
ments. The field was broader, the re-
turns were larger, the necessary data
more complete, and, last but not least,
the store owners more influential. Fur-
thermore, it was probably imagined
that the smaller stores might readily
adjust the scientific principles found
necessary in the running of a large
store to their own needs.

The National Retail Dry Goods As-
sociation during the week, however,
announced that the year’s work would
emphasize studies calculated to assist
the small store. Last week the pres-
ident of this organization pointed out
that the smaller retailers would find
much to benefit them in the service
of the association divisions. He placed
emphasis upon the wisdom of adapt-
ing rather than adopting the operating
principles suggested, since every store
has its own problem which cannot al-
ways be met in a standardized way.

This new move of the retail associa-
tion follows a convention when a spec-
ial session was devoted to discussing
improved methods for the
stores, and it will be welcomed by the
merchants who cannot use with profit
the more complicated systems employ-
ed by their large rivals. Some simple
systems of control are greatly desired,
and it is worth considering that the
big stores may find it decidedly to their
benefit to have scientific merchandising
spread and ignorant and costly com-
petition reduced.

smaller

It always makes a widow mad when
she hears of a woman who abuses her
husband.

 

baiting her hook with indifference.

April 3, 1929

FREE INDUSTRIES FROM LAW.

Obviously the commerce committee
of the Association,
which conferred during the past week
upon the question of how the trust
law might be amended took the view
that voluntary agreements

American’ Bar

must be
permitted if certain “sick industries”
are to obtain relief. The committee
would allow such industries to formu-
late their rules, after which the Federal
Trade Commission would issue a cer-
tificate of public interest if the agree-
ment was found to be to the welfare of
both the public and the industry. Those
at the conference were experts also,
but it was plain that they were not in
accord on major points discussed.

On the face of it, the question at
once arises, since all such agreements
have as their most important objects
the raising of prices, whether the public
will accept higher prices as in its in-
Within an industry the ques-
tion also comes up on how the small

terest.

manufacturer will feel if there is to be
control of output, which,after all, has
With a
case of overproduction to solve, would
short of ousting so
many manufacturers out of the busi-
Would not an
agreement to keep up prices gradually
reduce demand?

so large a bearing on prices.
any agreement

ness prove effective?

An overhauling of the Sherman law
is imperative, as most business inter-
ests view it, and a conference under
proper auspices to determine desirable
changes should draw tremendous re-
sponse. The trade practice movement
is sufficient evidence of that.

 

PHILIP’S SNAKES.

An item in the newspapers the other
day brought a sigh of relief to the un-
told thousands who have been wonder-
ing what a youth would do with an in-
come of $1,000 a day from an inheri-
tance of $6,000,000. The youth is Philip
Chancellor, of Chicago, a former re-
porter, who inherited the money from
his grandfather, F. N. Matthueson, the
zine king.

It appears that, after somewhat an-
noying hesitancy, young Philip has de-
cided to spend his money on snakes.
To be more specific, he likes to hunt
He yearns for a collection of
rare serpents and lizards. He will trav-
el wideiy In search of the largest reptile
known to man. In brief, Philip will
spend lots of money in looking for
things which most of us would very
gladly avoid and even pay money rather
than encounter. ;

snakes.

What is meat to one man is poison to
another. What seems to be meat to
Philip is, snakes being venomous, poi-
son for the rest of us. But maybe
Philip sees deeper than we do. In any
event, he has the money to spend.

Granting that hunting snakes is a
noble pursuit would it be presumptuous
in one to ask Philip to try to save a
little of the daily $1,000 for some of the
other noble pursuits in this, as ever,
ailing world? If snakes were the only
things offering an outlet for money, it
would be different. But they are not.
Philip was a reporter once. He ought
to know. Still, we hope that he will
have a good time with the snakes.

 

 

 

 

 

gece

 

ese

 

 

 

mR sia

 

 

Ke

 

 

 

 

April 3, 1929

MICHIGAN TRADESMAN

 

 

OUT AROUND.

 

Things Seen and Heard on a Week
End Trip.

As we had not glimpsed Muskegon
for four months, that wonderful city
was the objective point on our Out
Around trip Saturday.
all that could be desired, with bright
sunshine and blue sky. On the way
out a Greyhound crept up behind us

The day was

and passed us on a curve, without the
warning required by law. The same
thing occurred on a double curve on
] do

not know who owns the Greyhound

returning home in the evening.

line now, but the owners are certainly

potential murderers in retaining in
their employ drivers who have no re-
gard for any law, human or divine. I
do not wonder that the Greyhounds
have so many accidents and kill so
The wonder is that the
destruction of life and property is so

many people.

small under the deplorable circum-

stances which have frequently been
brought to the attention of the owners
and manager of the line.

In driving through Marne I noted
that the general stock had been re-
moved from the store which has been
years by Mr.

occupied for several

Zacharais. I have been expecting this
outcome for a long time, because of
the unfortunate personality of the man
I asked a local
resident how it all happened and he
replied: “You see Zacharais was anti-

behind the counter.

He was an

with the
people and had his hand against every
If he had a friend

everything and everybody.
Ishmaelite in his dealings
other man’s hand.
in the world, he never seemed to be
entirely satisfied until he had convert-
ed him into an enemy.” I have never
seen a man of this type succeed as a
merchant or in any other line of hu-
man endeavor. It seems to be out of
the question.

Much of the cement pavement on
U S 16 from Grand Rapids to Grand
Haven is in wretched condition, due,
I suppose, to poor material and work-
manship in the beginning and too
many overloaded freight trucks ever
since. Spring Lake, where the pave-
ment was laid as a memorial to the
late William Savidge by his since de-
ceased sister, will certainly have to do
much in the way of replacement this
vear.

Before leaving home I provided my-
self with two pistols, one for Louis J.
Koster, of Grand Haven, and one for
Mr. Koster insisted that be-
cause my birthday happens to fall on
March 16 I am next door to an Trish-
man. Such a charge against a man
who has only English, French, Ger-
man and Dutch blood coursing his
calls for summary action and,
provided with the necessary
weapons, I called at Mr.
home to complete the preliminaries

myself.

veins
duly
Koster’s

before repairing to his back yard to
try conclusion with the pistols. I felt
it only fair that he be given time to
notify his favorite undertaker and in-
struct his pastor regarding the text he

wished used in his funeral sermon and
the hymns he wanted sung on that
Unfortunately, Mr. Koster
postponed the evil day by being away
from. home when I called.

occasion.

I found my Muskegon friends some-
what staggered over the set back re-
ceived by the oil industry, due to the
indifference of refiners over accepting
the product of the wells thus far de-
They appear to think that
some way will be found to utilize the
surface, al-
though it is conceded to be of inferior

veloped.
coming to the

oil now

quality and much more expensive to

refine than crude oil from the Mid-
west field.
The strangers who flocked into

Muskegon when the oil excitement
broke out are certainly in a class by
themselves. They are certainly typical
of the business in which they are en-
gaged. Most. of
hats, with their trousers tucked in their
They walk with a swagger

them wear slouch
boot legs.
and their conversation is full of bluff
and bluster. In many cases their word
is not above par and their disposition
to meet their obligations in man
Personally, I shall

be sorry to see this type of men be-

fashion is non est.

come a permanent fixture in Muske-
gon, because they do not harmonize
with the other types of men who have
made Muskegon great.

 

Whether the oil industry flattens out
or develops into a paying proposition,
I maintain that Muskegon is destined
for great things in the near future. I
knew her very well in the boom times
of the lumber industry, forty to fifty
years ago. The columns of the Trades-
man will prove that I urged her peo-
ple to prepare for the evil day when
the lumber business would vanish and
espouse other lines of manufacture to
take its place before the crash came.
They laughed at my fears and ignored

Later—when the col-
lapse of the lumber industry actually

inv warnings.

occurred—they censured me because I
had not made mv predictions and en-
treaties more emphatic.
folding their hands and accepting the
permanent

they went to work with a vengeance

situation as 4 condition,
and brought order out of chaos, suc-
cess out of failure, victory out of de-
feat. No such burden was ever under-
taken with greater heroism than that
exhibited by the Muskegon people in
changing their community from a vil-
lage of sand and sawdust to a beauti-
fully paved and reconstructed modern
city. I never saw such a master ac-
complishment before. I never expect
to see another.

Muskegon is destined to become a
great city through the action of Uncle
Sam in deciding that Muskegon Lake
is the most available harbor for future
development on the Great Lakes when
the St. Lawrence ship canal is made
Within a year
after the ship canal is completed, Mus-
kegon will be able to count the ships
of forty other nations in her lake har-
bor, Perhaps not all at one time. but

an accomplished fact.

Instead of

during the period of navigation in one
season,

A run through the oil district on
M 20 and U S 31 discloses great ac-
tivity in drilling and preparations for
additional wells. Why people are so
willing to invest such large sums of
money in new wells before the status
of the product is definitely determined
is more than I can understand.

The Occidental Hotel has
tinued its $1 evening dinner and sub-

discon-
stituted therefor a $1.25 dinner. Por-
tions are not so ample as was the case
with the $1
added to the menu.

dinner, but a desert is
The enlargement
of the hotel is going forward rapidly.

It was a genuine pleasure to note
the well-arranged grocery store of C.
H. Boelkins & Sons, at the Heights.
It is clean, wholesome and economical-
ly arranged.

Coming home from Kalamazoo the
other day I noticed maple trees tapped
at intervals along the way. It caused
me to enquire what effect the taking
of sap from the maple tree had upon
it—its health and_ its
Garfield

have furnished me an answer to this

growth, its
longevity. Charley could
enquiry off hand, but he didn’t drop
in for a day or two amd every time
I called at his bank he was either busy

or away from his desk. The question

seemed so opportune to me that I
addressed a letter of enquiry to the
Forest Service of the United States

Department of Agriculture at Wash-
ington. The reply I received was so
that |
am sure many of my readers will en-

complete and comprehensive

joy reading it, as follows:

Reference is made to your letter of
March 25, requesting information on
Maple trees used for the production
of maple sugar.

It is known that excessive tapping
of maple trees is injurious to them and
shortens their length of life. From
one to three buckets can be hung on
maple trees, depending upon their size.
Generally, more than three buckets on
the largest trees will prove injurious
to them. We assume that the growth
is somewhat retarded by tapping, but
I do not think this will prove serious
if done lightly. Outside of the slight
protuberances and the irregularities
occurring as a result of the healing of
the tapping holes, there is generallv
slight effect upon the beauty of the
tree. It is possible, of course, that
unwise thinning and possible disrup-
tion of the conditions of the stand may
affect the growth more than the actual
tapping. Generally, for the maximum
vield in sugar, the trees are managed
a little differently than for the maxi-
mum yield in wood, since sap
production is supposedly proportional
to the leaf area exposed. Manage-
ment for maximum sap yield would
not always vield the finest quality of
timber.

Tapping has an effect upon the
lumber produced in the butt log of a
tree. I have seen lumber from tapped
trees and very often a discoloration is
present about the tapped holes and
running some little way up the tree.
There is always the possibility that
decav might get into the bored holes,
but this commonly is not the result
to any serious extent.

The above letter was signed by E.
N. Nunns, Chief of Forest Experi-
ment Stations, FE. A. Stowe.

Hardware Specialties Active.
With the advance of the Spring sea-
son activity is gaining in a number of
hardware and_ affiliated
Growth of the home gardening idea

specialties.
favors a particularly good season in
garden supplies and expanded sales of
such items as bamboo and metal rakes,
spades, weed pullers, clippers, etc., are
foreseen. Increasing activity is noted
in screens, with a marked growth in
the use of types which cover the en-
tire window. Rainproof ventilators are

being sought, but considerable price
competition has developed on these

items. Special preparations of soil
food for garden and lawn are being
marketed in a larger way than ever
before. Lacquer paints are in strong
eal.
gee
Preparing Post-Easter Lines.

Lines for
now being given extensive attention by
both coat and
The season after Easter is longer than

post-Easter selling are

dress manufacturers.
usual, owing to the early date of the
holiday, and producers figure that this
more of an

affords opportunity for

profitable merchandising because of
the clean condition of wholesale stocks,
giving way to

this type of garment
sty

new ‘es on which both retailer and

manufacturer will seek a sustained

mark-up. Special lines for the Sum-

mer season are also in course of
preparation.
a

To Form Six Merchandise Groups.

Plans are under way for the creation
of a number of sections in the mer-
chandise managers’ group of the Na-
tional Retail Dry Goods Association.
The divisions will be made according
to the lines of interest of the member-
ship. There will be six main sections,
comprising home furnishings, ready-
to-wear accessories, piece goods, small
wares and men’s and boys’ apparel.
from

Committees will be appointed

each group to study merchandising
problems applying specifically to each
of the six merchandise categories.
————————
Plain Linens For Suits.

Calls for plain linens of better qual-
ity have supplanted those for fancies
used in making men’s light-weight
suits and knickers for Summer wear.
The trend toward oyster and ecru ef-
fects was noticeable in initial orders
when lines opened, and repeat orders
now reaching the market are for the
Although yardage is no

1928,

ward better qualities makes the finan-

same types.

larger than in the tendency to-

cial return greater.
+2 +___

The surest way to break down your
health and lessen your earning power
is to cultivate the habit of feeling sorry
for yourself.

—_+--___

Don’t put off learning how to en-
joy the really good things of life or
you will reach old age a bankrupt in
mind and soul.

oa.

Electric light is popular because it

is always there, ready for action.
—_—__~++.—___
Realize before the end that business

is but a means to an end.

 

10

CHAIN STORE PRICES.

 

They Average About the Same as the
Independents.

Chain store prices were lower than
independent prices in the case of 33
out of 50 advertised articles used by
Professor R. S. Alexander in his study
of comparative prices covering over
1,000 stores in ten districts in metro-
politan New York. Independent prices
were lower than chains in 16 cases
and identically the same in one. For
those articles whose average price is
below the general average of all com-
modities included, the chains have a
price advantage of a little over 3 per
cent. But on the higher-priced com-
modities—-those above the average for
all con:modities—this advantage of the
chain store is almost entirely reduced
putting both chain and independents

n practically the same level.

The South Carolina chain store tax
law providing for the payment of $100
for each store in excess of five has

About $30,000
companies who

been declared invalid.
will be returned to
have paid this tax, the largest sum,
A. & P., and the
next, $5,000, to the Southern Grocery
Stores, Inc.

$7,400, going to the

The chains to-day are featuring ad-
vertised brands rather than private or
controlled brands, but they are not on
relationship with the

a satistactory

average manufacturer. In what direc-

tion they will turn no one knows, but

with their tremendous merchandising

influence probably they will reach the

point ultimately where either the

manufacturer will give them special
concessions or they will establish their
own controlled brands. At present

this wouJd not be favorable to their

interests. They need advertised brands
with their rapid turnover and assured
quality. While the present conflict re-
mains between chains and manufac-
turers, the chain structure cannot be
regarded as permanently favorable to
nianufacturers.

The result

l published so far in the
study made

by Professor Alexander,
of Columbia, comparing prices charged
by independents and chain stores, pro-
i several

vides food for thought on

This study covers only na-

points.
tionally-advertised commodities of a
highly competitive character, and it is
clear that the price differential on such
commodities is so small as to be al-
most negligible, and, in fact, on some
items is now distinctly in favor of the
so far
reliance of the chains in

independents. In other words,
as the main
the past has been concerned, that of
price appeal on advertised articles, the
independents have met the chains on
their own ground. Such a state of
affairs shifts the field of competition
advertised

from that of price, on

commodities, which includes unadver-
tised staples, meats, fresh produce, etc.
It is obvious that profit margins on
these highly
have been cut to the bone, both in

advertised commodities

independents, and
consequently the door is open wider

chain stores and

than ever to the entrance of private
controlled brands on which there ob-

MICHIGAN TRADESMAN

viously can be no inter-store competi-
tion.

An ammunition manufacturer who
has always been a strong advocate of
price maintenance began selling mail
order houses at a price which enabled
them to sell 15 per cent. lower than
Yet this
manufacturer begs his wholesalers not
price-

the accepted retail price.

to demoralize the market by
cutting!

Out of mass distribution and snip-
ing competition has emerged a scien-
tific program which bids fair to cor-
rect many of the maladjustments now
prevalent. This is the exclusive pur-
chase plan, which, briefly, is usually a
written contract between wholesaler
and retailer, to co-ordinate their re-
sources and energies in a co-operative
way. The retailer, under this agree-
ment, must transfer his allegiance from
five or six wholesale distributors to
only one. There are no stock selling
nor promotional activities associated
with the movement. The capital struc-
ture of the individual member remains
unchanged. The agreement between
jobber and retailer obligates each to
conform to tested plans and principles
of merchandising. Recognizing that,
uniform painting and-arrangement has
successful chain

been capitalized by

store systems, a simple dressing of the

retailer’s store building is asked for by
the wholesaler. Price tags on mer-
chandise and window decoration are
also required. The hallucination of
the retail grocer that he is a buyer is
another of the glaring misconceptions
which is corrected by the exclusive
purchase contract. It is the whole-
saler who is delegated to exercise this
important trust and purchase for the
group. The retailer, in losing his
identity as a buyer, has found between
sunrise and sunset many hours for
scientific selling, store management,
etc. :

We hear right along that whole-
sale houses are going into the chain
store business to maintain their dis-
tribution. There is always this way
out for a wholesaler who knows his
business. However, we are convinced
that the independent dealer and job-
ber can operate more economically
than a chain. We see evidence every
day that dealers are awakening to the
realization of this fact. When such
dealers learn to lean on their jobber
for buying while spending their own
time in selling and sales planning, just
like the manager of the chain store
does, then and only then will we have
the solution of the independent re-
tailing problems.

Speakers at the Louisville Confer-

April 3, 1929

ence emphasized the responsibility of
the wholesaler for the well being of
his retailer customers. If retailers run
their business by methods which lead
inevitably to disaster, the wholesaler
must go down with them if he con-
tinues to serve them. The analyses
conducted in with the
Louisville food distribution study are
bringing out the intimate concern of
the wholesaler with retailers’ methods.
From records of retailers’ purchases
he has the means to direct his buying
to items which produce real profits, to
what customers and what
impose insupportable expense,
and to correct credit abuses which sap
the wholesalers’ financial resources.

connection

discover
items

If it is true that the chain will find
its permanent market only in stand-
ardized nationally advertised products,
then a wide field of speculation opens
concerning the permanent value of the
shifting process, by a_ chain,
which cannot make satisfactory terms
with the producer of a nationally dis-
tributed product, makes or buys a sub-
stitute under its own brand. Tem-
porarily, the chain may gain a distinct
advantage, but if the manufacturer can
hold public acceptance, the indepen-
dent gains an edge. The chain eventu-
ally, therefore, will be compelled to
advertise nationally.

which

 

 

 

 

New York

Philadelphia

A Chain Store Common Stock

Listed on the Chicago Stock Exchange

SALLY FROCKS, Inc.

The merchandising methods used with such remarkable success by the
largest chain store systems of the country have been likewise success-
ful in the development of the business of Sally Frocks, Inc. These
methods are based on rapid turnover of inventory for cash, scientific.
merchandising, centralized management and the investment of earn-
ings in additional stores.

By these means the original capital of $39,000 has grown to a point
where 20 stores are operated in Middle Western cities with net annual
sales of over $2,900,000. It is expected that at least 10 more stores
will be opened during 1929.

Reported sales for the first two months of 1929, show an increase of
approximately 55° over thcse of the first two months of 1928, and
for the first two weeks of March sales were reported to show similarly
an increase of about 95%.

Further information about the Common Stock of the Com-
pany may be obtained by writing or calling for a circular.

HOWE SNOW & CO.

(INCORPORATED)

INVESTMENT SECURITIES

GRAND RAPIDS
Detroit Chicago °*
Los Angeles San Francisco

 

 

 

Minneapolis

 

 

Milwaukee

 

 

 

 

 

 

 

 

 

 

 

a

as

April 3, 1929

MICHIGAN TRADESMAN

 

11

 

Why the Independent Merchant Can-
not Be Superseded.

The chain store is an element of
revolution and evolution which is rap-
idly becoming characteristic of retail
trade not alone in the United States,
In the
United States practically every line of
retail trade is covered by this form of
distribution, and from one store in
1858 the number is estimated as high
as 100,000 to-day, with a turnover of
from eight to ten billions of dollars,
or about 15 per cent. of the total re-
tail trade.

In face of this solid, compact ac-
complishment, the existence of a func-
tion for the chain and of consistent
support from the consumer is indis-
putable. gathering impetus
during the first two decades of the
century, the
have shown a speeding up of the new
which is making for radical
change in methods of distribution, is

but in many other countries.

Slowly

present past few years

force

crowding out the picture commercial
factors of age-old sanction, bringing
the manufacturer face to face with an
entirely new line-up in his sales work,
presenting competitive situations of ex-
significance, re-
vamping methods and
practices, potently affecting advertising,
introducing new and disturbing ele-
ments into the manufacturing field
itself, establishing practices in rebates
and allowances as well as in merchan-
dise appeal, creating a great current of
opposition from many rural banks, in-
dependent retailers and manufacturers,
and, finally, is maturing a competitive

treme novelty and

distribution

war among chain elements themselves,
that in the form of interchain competi-
tion is destined to modify profoundly
the directional and structural factors
involved in this most important trade
movement of the twentieth century.

On the basis of the evidence at
hand, it is a fair deduction that the
future development of the chain store
will be more intensive than extensive,
and whereas the saturation point for
chain practice has by no means been
reached the weight of authority is in
favor of the belief that increase in the
future will be rather in sales per store
than in number of stores. The next
decade will be a period of consolidation
for the chains and they will be able
to more nearly determine their place
in the great function of distribution
and will also free themselves from
much of the exaggerated optimism that
makes claims of 100 per cent. of re-
tail trade. Development will be in
line with growth of the country and
population, rather than in the sensa-
tional advance so far made.

It is quite evident that distribution
is to become more highly integrated
and that an entirely new school of
merchandising will develop, both as
related to chain practice and to the
independent merchant. The machinery
of distribution will go in high gear
and much of the complaint now voiced
about the weight of distribution costs
will be silenced by more economical
practice. The sales volume of certain
chains will greatly increase as retail
trade increases, and an annual turn-
over of a billion dollars will not be

-ufacturers will be affected.

startling for some systems. Distribu-
tion through outlets controlled by
manufacturers will grow and closer
co-operation between chains and man-
However,
the independent merchant who keeps
the pace set by the Tradesman will
never be crowded out of business, be-
cause he possesses inherent elements
of strength which the chain can never
acquire or supersede.

————_-—2>-a——_——

Work is earnestness.

Lamp Sales Forging Ahead.

Mica and glass shades are giving
considerable competition to parchment
and silk shades for use with table and
floor lamps. The latter types, how-
ever, continue strong in the lower end
lines. While novelty design and color
effects
stimulus on the trade, there is said to

eontintie fo exert a strong
be a steady swing of consumer favor
to the more conservative period styles.
Table lamps are in good call, and be-
cause of the increased use of end

 

 

 

Sean esBeeeasesre =e
ek , .,

» |}
: 2

 

 

The wasp-like waist was once a

most envied constriction by these
lovely girls of yesterday .....
Threatened with a grunt, the little
boned-in darling fainted away. . .
. . Excitedly the young fellow with
her, carefully set down his gray
plug hat with the nobby black
band, bowl up ... . . Nervously
he twisted the ends of his pink

whiskers and

tremulously ex-

the world.

claimed—‘“‘Ye Gods! Fuchsia has

fainted! help! help! . .
Change is inevitable. Fuchsia no
longer chances a faint. For this is
an era of progress. An era of change.
And the old stuff doesn’t go. :

 

tables the number of such lamps in

the average home has greatly in-

creased. Floor lamps in both junior

and bridge types likewise have ex-

panded in sales volume. Porch lamps

are being sought for summer selling.
me gee ge

Manistique—P. M. Hoholik has sold
his grocery and meat market on North

 

Houghton avenue to Freeman Broth-
ers.
_— 4 <
An optimist is one who makes a
lemonade of lemons handed to him.

 

 

Chosen a New, Wonderfully

Delicious Modern Coffee . . .

**COFFEE restlessness” was common.
People had grown tired of the old
coffees. They demanded a change. Some-
thing new. Modern, Typical of the times.
Realizing that a change was surely com-
ing, Lee & Cady’s factors scoured the seven
seas and obtained the finest coffees in all

With the skilful co-operation of their own

37°

. experts and a famous chef Lee & Cady
ground, roasted and combined these choice
coffees. Blend after blend was made. Test
after test submitted. Not just to experts,
but to hosts of progressive young people.
At last they a l agreed on a new blend —one
with a particularly delicious flavor, and a

fragrance as spicy and alluring ‘‘as a breath
from a garden in Araby.”

As far as is known there is no other blend
like Lee & Cady Coffee. It is modernity at
its best, distinctive, individual, dierent.
Not such a radical departure from true
coffee flavors but a refining, a deftly ming-
ling and enriching of these elusive flavors.

LEE & CADY

 

 

 

 

12

FINANCIAL

Reserve Sets Forth Policy Basis.
In its recently published annual re-
for 1928 the Federal Reserve

OTL

Bank of New York makes a point rela-
tive to the loan market that deserves
emphasis. Traditionally the market
in call loans has been viewed as a place
for the temporary employment of sur-

nlus bank funds. Commenting on re-
. ooo ke 4 ee tee hank
cent developments, nowever, the bank
1 }
i i

avs that “notwithstanding the large

ea .S
loss of gold, which under conditions

existing before the Federal Reserve

system would have forced a large

 

liquidation of credit, the security
i

11 r ¢ Vtsannal cre : a HE
markets called for additional credit in

amounts larger than ever before.

 

See a
This increased deman

 

time “when most of the larger banks
not only had no surplus funds, but
were. in fact, becoming increasingly
dependent upon the Reserve banks for

snance of their required re-

 

serves.” Therein, of course, lies ex-
planation for the recurrent periods of
high call money rates that have been
experienced so frequently in the last
vear.

In shaping its money policy the Re-
serve has taken account of a growth
in the volume of credit that “was far
outstripping ordinary commercial and
industrial credit requirements.” The
bank points out that many years of ex-

show that increase in credit

 

beyond business needs “leads ordinarily
to unfortunate results. to speculative
excesses, to price increases, to booms
which end in depressions.”

Whether present tendencies will con-
tinue until the level of money rates the
world over is materially raised remains
the most serious question before our
economists. Certainly high interest
rates here are drawing funds from all
over the world and depressing the for-
eign exchanges. The shrinkage in
foreign loan flotations on this market
has contributed its influence toward
the tightening process abroad. ‘“‘These,”
says the Reserve bank frankly, “are
condiitons which if long continued may
be expected to check adversely the
trade of the world, and reduce the
world’s power to purchase the prod-
ucts of this country.”

Here in a nut shell is the most dis-
turbing aspect of the persistent ad-
vance in money rates. Whatever we

may think of our obligations to Eu-

rope the fact is that if continued long
enough without relief advancing
money rates abroad may in depressing
business there check the even flow of
prosperity on this side of the water.
aul Willard Garrett.
| Copyrighted, 1929.]
———_++.____
Women Hold Nation’s Wealth.
In hi

cendancy of women in business one

effort to emphasize the as-

statistician predicts a financial matri-
n at the present rate
Ith should all be in

archy by 2025 whe
the country’s wea
See
feminine hands.

Here is an amusing conclusion that

inspired Lawrence Stern & Co.’s in-
vestigators in Chicago to grind out
some facts relative to woman’s position

MICHIGAN TRADESMAN

as an investor that read like a romance.
This banking institution turns up the
interesting report among others that
roughly 41 per cent. of the individual
wealth of the country already is con-
trolled by women.

To those who had not appreciated
the increasing importance of women
in the financial world the following
brief findings will command attention:

1. Women are the beneficiaries for
80 per cent. of the $95,000,000,000 of
life insurance in force in this country.

2. Women pay taxes on over three
and a quarter billion dollars of indi-
vidual income.

3. Women represent an actual ma-
jority of stockholders in the country’s
largest corporations such as the Steel
Corporation and the Pennsylvania
Railroad.

4. Women represent from 35 to 40
per cent. of investment bond house
customers.

5. Women millionaires are as plen-
tiful as men on the individual income
tax returns.

6. Women receive 70 per cent. of
the estates left by men and 64 per cent.
of the estates left by other women.

8. Over 8,500,000 women are gain-
fully employed in this country.

Time was when women were no-
toriously ignorant on matters financial
but in recent years investment and
banking institutions have found them-
selves obliged to establish special de-
partments in increasing numbers to
serve their women clients. In many
instances women in possesesion of
large sums have delegated the admin-
istration of such funds to others. Yet
it would be unfair to ignore the very
serious interest that is manifest on the
part of many women who administer
their own affairs.

While nobody will contend that this
drift in finance threatens any funda-
mental change in established institu-
tions it is plain that more and more
existing houses must recognize the
importance of their women clients in
the development of new business. It

 

throws an increased responsibility on
the shoulders of institutions to edu-
cate women investors who are. un-
familiar with banking practices, and a
new responsibility on the shoulders of
women to school themselves in the
principles of sound investment.
Paul Willard Garrett.
[Copyrighted, 1929.]
~~... _____-
Worth It.

An enterprising young college grad-
uate opened an office in the vicinity of
the Michigan Trust Co. He engaged
a painter to letter the entrance door
to his office.

“What do you want on the door?”
asked the painter.

“Just John Smith, Broker,” replied
the student.

“Why don’t you make it “Banker and
Broker’2?” suggested the painter.

“How much more will it cost?”
queried the student.

“About $4,” answered the painter.

“Go ahead,” said the student. “Who
wouldn't give $4 to be a banker?”

—_—__.--—————_
Count only on luck and you'll be
counted out.

 

——————— —

Kent State Bank

“The Home for Savings”

 

 

 

With Capital and Surplus of Two Million
Dollars and resources exceeding Twenty-Three
Million Dollars, invites your banking business in
any of its departments, assuring you of Safety
as well as courteous treatment.

Banking by Mail Made Easy.

ee ——=EEeooo

eal

 

1039 PENOBSCOT BLDG.,

Phone, RANDOLPH 1505

MUNICIPAL BONDS

SILER, CAIRPENTER & IROOSE

360-366 SPITZER BLDG..,

DETROIT, MICH. TOLEDO, OHIO

 

 

 

L. A. GEISTERT & CO.

Investment Securities

GRAND RAPIDS— MICHIGAN
506-511 GRAND RAPIDS TRUST BUILDING

Telephone 8-1201

 

 

 

 

 

Investment Securities

E. H. Rollins & Sons

Founded 1876

: Dime Bank Building, Detroit
Michigan Trust Building, Grand Rapids

Boston New York

Chicago
Denver San Francisco

Los Angeles

 

 

 

April 3, 1929

 

Phone, ADAMS 5527

 

 

 

 

 

 

April 3, 1929

MICHIGAN

 

TRADESMAN

13

 

New Investment Trust Test.
Another stock
action, emphasizing the possibility of

serious market re-
a prolonged decline, again calls atten-
tion to the part played by investment
trusts in the financial scheme of things.
Will recently formed trusts and trad-
ing corporations be subjected to a test
at this time? is a question in which the
financial community is interested.

In this connection recent comments
on the investment trust movement by

Moody’s Investors’ Service may be
found worth consideration.
“So long as the American investor

continues to buy blindly,’ says the
article, “he will have no one to blame
for losses sustained during period: of
financial readjustment. The future of
the this
rests not in restrictive legislation but
in the intelligent demands of the 1-
vesting public.

“The
operated investment trust,” continues
the “wall

profits realized on the sale of securi-

investment trust in COnNoITY

well-conceived, conservatively

article, not depend upon
ties to provide for the interest and
dividend requirements on its fixed ob-
ligations, but will so regulate its cap-
ital structure and affairs that the in-
come in the way of dividends and in-
terest on its investments will more
than adequately provide for the pricr
charges.

“The capital structure of a trust is
very important to its future operation.
While one of the essential features of
the typical British investment trust is
the
per cent. of its capital through the sale
and
this can only be efficiently undertaken
interest

can be economically

acquisition of approximately 50

of debentures proferred stocks,

at times of low rates, when

such securities
sold. During periods of high security
price levels such as the present, when
it is difficult to obtain a satisfactory
return investment securi-

current on

ties, a trust organized with a pre-

ponderance of fixed interest-bearing
obligations is under a decided handi-
cap.

“Many trusts have been formed with
capital
all manner of participating and con-

involved structures, including
version features,” the article continues.
“This method of financing is confusing
to the

painstaking study usually reveals that

investor, but a serious and
the management and those directly in-
little

stand to gain the most as a result of

terested are risking very and

future operations.
‘The the

the investor, and, whereas blind specu-

future rests in hands of
lation might result in immediate profits
the most favorable results in the long
run will be obtained by conscientious
and painstaking examination at the
time of original investment.”

William Russell White.

| Copyrighted, 1929.]

—_>+>—___—
A Business Man’s Philosophy.
Says. Professor Richard Burton:

“To students plaintively enquiring
of me, ‘What good will the study of
Browning’s poetry do me?’ I like to
reply, ‘It will give you a state of mind
which you will find the equivalent of

a Rolls-Royce car. Thus it will save

you several thousand dollars.’ ”’

That is a perfect answer to a lot of
similar questions.

What good does it do a man to fish
in the Canadian woods? What good
does it do a man to live in a fine home?
What good does it do a man to smoke
first-class cigars? What good does it
do a man to become an expert golfer?

Lets
say it gives one a luxurious or an ex-

follow Professor Burton and

alted state of mind.

We all seek this state of mind, and
some can achieve it only by living in a
the high
seas in a private yacht, sailing over
the boulevards in a $10,000 automobile

thirty-room house, riding

or ordering everything on the barber’s
bill of fare.

Others can get it from looking at
an etching or a marble figure in an art
reading a_ book,
Beethoven symphony

gallery, from from
listening to a
from an evening’s conversation with a
congenial fellow.

That’s all there is to culture. It’s a
way of easing the spirit, simplifying
life or reducing the cost of a happy
existence. William Feather.

oo
Dignified.

“Don’t you think,” airily suggested
the new partner, “that you ought to
brush up a bit on your correspondence?
Use big words; they lend dignity to
vour letters.”

“Perhaps you're right,” admitted the
other, calmly studying the end of his
cigar. ‘But, while eschewing medio-
crity of expression through platitudi-
nous phraseology, it behooves one to
beware of ponderosity, and to be mind-
ful that pedantry, being indicatory of an
frustrates its
own aim and results merely in obnubi-

inherent megalomania,

lation.”

Artists
Mortgage

Pawson

Vi Bae eee
1010 Buhl Bldg.
Detroit

 

 

Link, Petter & Company

( Incorporated )}
Investment Bankers

7th FLOOR, MICHIGAN TRUST BUILDING
GRAND RAPIDS, MICHIGAN

 

 

  

“The Bank on the
Square”

GRAND RAPIDS
NATIONAL BANK

Established 1860—Incorporated 1865
NINE. COMMUNITY BRANCHES

 

GRAND RAPIDS NATIONAL COMPANY

Investment Securities
Affiliated with Grand Rapids National Bank

 

 

 

 

 

Only When Helpful

THE “GRAND RAPIDS SAVINGS
BANK” feels it is “SERVING” only
when the things it does for its customers
are helpful to them in their financial
affairs -- business or personal.

Rendering banking service along broad
and constructive lines for 56 years has
established this institution in the confi-
dence and esteem of business houses and
individuals throughout all Grand Rapids.

GRAND RAPIDS SAVINGS BANK

“The Bank Where You Feel At Home”’

 

 

 

 

 

 

 

 

Buhl Bldg, Detroit

A. G. GHYSELS & CO.

INVESTMENT SECURITIES
Peninsular Club Bldg, Grand Rapids

 

 

 

 

PHONE 94121

 

108 MARKET AVE.

ASSOCIATED TRUCK LINES

Announce complete organization for handling Merchant
Freight.
and make deliveries to suit present day requirements.
We furnish the greatest aid to successful merchandising,
Adequate delivery.
igan Public Utilities Commission.

We go to 167 Cities and Towns in Michigan,

All lines are regulated by the Mich-

ASSOCIATED TRUCK LINES

GRAND RAPIDS, MICH.

 

 

 

 

Chicago

First National
Bank Building

 

Grand Rapids National Bank Bullding

Fenton Davis & Boyle

Investment Bankers

GRAND RAPIDS Detroit

2056 Buhl

Phone 4212 Bullding

 

 

14

MUTUAL FIRE INSURANCE
If We Build To Resist Fire.

Engineers who have made an ex-
haustive study of the problem have
a positive to the question,
“How can we curtail America’s stu-
pendous fire waste?” They say with
distinct emphasis, “the loss can be re-
duced if we will build to resist fire.”

The initial step in building to resist
fire is to have the plans drawn by an
architect who understands the prin-
ciples of fire prevention. Of necessity
the structure must be erected in ac-
cordance with the plans and specifi-
cation and it follows that if the plans
are right the finished building will be
fire safe. Many a building has been
saved from fire while the plans were
The modern
structures we now see in our cities
are the result of many improvements
and safeguards in the building indus-

answer

on the drafting board.

try.

In these large modern structures it
is well to build so that there will be
no great open areas through which
fire can sweep unretarded. So far as
possible fire-resistive material should
be used throughout. In order to be
fire-safe this type of building must be
both from
and One of the ele-
mentary rules is to build so that the
flames will be confined to the place
of origin until the fire department can
It is
therefore imperative that stairways and
elevator shafts be enclosed, and fire
doors installed to separate the vari-
There
should be no way for fire to spread
from one floor to another. Often a
building that would resist fire origin-
ating within its own walls would be

able to resist fire within

from without.

arrive and extinguish the blaze.

ous sections of the structure.

an easy prey to fire starting in an ad-
structure. Many so-called
“fireproof” buildings are exposed to
danger by adjacent structures. In or-
der to resist fire from the outside,
windows may be equipped with wired
Another im-
portant element making for fire-safety

joining

glass in metal frames.

is the installation of a complete equip-
ment of extinguishing devices such as
automatic and
fire extinguishers.

sprinklers, standpipes

A larger percentage of combustible
material generally enters into the con-
of dwellings than in the
type of buliding just discussed. How-
ever, if due consideration is given to
fire-resistive construction, even a
dwelling can be made relatively fire-
safe. A fire in the average American
home spreads very rapidly and it is
vastly important to build so that the
flames may be confined to the place
of origin. Fire-stops which will re-
tard the spread of fire from one floor
to another are exceedingly import-
ant. A fire-resistive roof also aids
materially in making dwellings fire-
safe. When a heating plant is in-
stalled, due care should be taken to
protect all combustible material from
contact with parts of the equipment
that will become hot, and all electrical
work should be done in accordance
with the electrical code. Chimneys
also cause a large amount of fire

struction

MICHIGAN TRADESMAN

waste annually, which could be pre-
vented if they were built in accord-
ance with standard specifications.

If one considers that the loss from
fire every year is a half billion dollars
the importance of building to resist
fire will be recognized, especially when
it is realized that material destroyed
in this way cannot be replaced and
constitutes a severe drain upon the
economic resources of the Nation.

—_—_sos>—__—_

Grocers’ Plan For Dry Goods.

Leading dry goods wholesalers have
been invited to attend a meeting at
Chicago early this month to consider
an association of their interests along
the lines of the Independent Grocers’
Alliance, it yesterday.
The Grocers’ Alliance comprises fifty-
two wholesalers and more than 10,000
retailers who confine their buying to
these jobbers and in return receive
merchandising assistance. J.
Frank Grimes, director of the alliance,
was in New York yesterday and con-
firmed the report of the meeting,
which will be held April 12 to 15, but

would not furnish further details.
—__»—>-—>-a___—_

Stress Borders in Men’s Neckwear.
Border
siderable attention in men’s neckwear.

was reported

expert

effects are receiving con-
The border is shown at the end of the
tie. the design harmonizing with the
rest of the pattern, but larger in size.
In some models the border takes the
form of a short fringe. The designs
featured are small figures and cross
Also played up are
handkerchief and tie sets. In these the
handkerchief has border
matching the tie, while the center is of
The merchan-
dise is priced from $15 to $18 per
dozen,

stripes. being

a marrow
white crepe de chine.

wholesale.
—_2 3+ >—___

A Good Start.

“My dear,” said a man to his newly-
married “where did all these
books on astronomy come from? They
are not ours.”

wife,

“A pleasant little surprise for you,”
responded the wife. “You know, dear,
you said this morning that we ought
to study astronomy; and so I went to
the bookstore and bought everything
I could on the subject.”

It was some minutes before he spoke.

“My dear girl,” he said slowly, “I
never said we must study astronomy;

I said we must study economy!”
——_—.--——_

Trend To Lace Hosiery.

Lace effects are getting a greater
amount of attention in the women’s
This is attributed to the
trend toward more feminine apparel
among women and the more general
Use of
the lace effects in hosiery is finding
its greatest popularity in heels, where
it has been adapted to both pointed
and square types. Two mills featuring
these designs report an encouraging

response from all parts of the country.
——_ +.

Don’t try to make a boy who is
hand-minded take a school course de-
signed for the word-minded.

—_—_»><- +.

The kick we get out of a holiday is
knowing we have a job to go back to
the next day.

hosiery field.

use of lace in current styles.

 

April 3, 1929

 

Affiliated with

The Michigan
Retail Dry Goods Association

Insuring Mercantile property and dwellings .
Present rate of dividend to policy holders 30%

 

 

THE GRAND RAPIDS MERCHANTS MUTUAL
FIRE INSURANCE COMPANY

320 Houseman Bldg. Grand Rapids, Mich.

 

 

 

 

STRENGTH ECONOMY

THE MILL MUTUALS
AGENCY

Representing the
MICHIGAN MILLERS MUTUAL

FIRE INSURANCE COMPANY
(MICHIGANS LARGEST MUTUAL)

AND ASSOCIATED COMPANIES

 

Combined Assets of Group
$45,267,808.24

20% to 40% Savings Made Since Organizateon

FIRE INSURANCE— ALL BRANCHES
Tornado — Auttomobile— Plate Glass

 

 

 

 

 

 

 

OUR FIRE INSURANCE
POLICIES ARE CONCURRENT

with any standard stock policies that
you are buying

re Xe Cote 307% Less

Michigan Bankers and Merchants Mutual Fire Insurance Co.
of Fremont, Michigan

 

WILLIAM N. SENF, SECRETARY-TREASURER

 

 

ee et

 

 

 

 

April 3, 1929

LANDSCAPING THE HIGHWAY

 

Greatest Source of Enjoyment in the
World.*

A man shall ever see that when ages
grow to ec'vility and elegancy, men come
to build stately sooner than to garden
finely; as if gardening were the greater
perfection.—Bacon.

The excessive demand of the pres-

ent period for paved and improved
rural highways has been so great and
insistent that it- has led many of us to
forget the underlying factors which
are the cause of this unusual demand.
Doubtless, however, this road con-
struction period which we are now
passing through will be followed by a
period of the development of these
roads commensurate with their basic
needs.

The rural landscape is the greatest
source of enjoyment in the world.
With the development of our modern
cities, depriving its citizens of the en-
joyment and daily contact with the
landscape, we find the city man yearn-
ing to get back to the landscape and
enjoy its inspiring character. The au-
tomobile combined with the develop-
ment of good highways has made the
rural landscape available to him in his
leisure time and rural highways have
thus become the most popular parks
of to-day for the automobilist as the
rural scenes are found more enjoyable
than any other. This naturally sug-
gests that along these important rural
highways there should be a develop-
ment of scenic treatment comparable
to that given to our park and boule-
vard drives.

The landscape beauty of Michigan
combined with its admirable climatic
conditions during the summer months
and its accessibility from less favored
sections combine to make the tourist
and summer resort business of great
economic importance.
appreciate that the landscape beauty of
our State is the basis for the develop-
ment and maintenance of this great

When one can

economic interest, then one can appre-
ciate the importance of landscaping
our rural highways.

Rural highways should be designed
and their environment developed to
make them most interesting, capitaliz-
ing upon the adjacent roadside scenery
that may be available by developing
it so that it will be readily seen and
thoroughly appreciated. It is the in-
spirations from the expressions of na-
ture that our tourists and resorters
most diligently seek in their retreat to
the landscape of our rural sections.
Therefore, the landscaping of our high-
ways involves not simply the orna-
mental planting along the roadside but
the removal of unsightly objects, the
abolition of the roadside dump, the
control of the billboard nuisance, as
well as public service utilities in the
erection of poles, the stringing of
overhead wires and in the pruning of
roadside trees. Pains should be taken
that the highways lead to the various
outlooks and objects of greatest land-
scape beauty. Where admirable land-
scape scenes and vistas are available
or roadside springs, shady groves or
other inviting landscape features pre-

 

*Paper read at annual meeting Michigan
Retail Dry Goods Association ny Cc. FP.
Halligan.

 

MICHIGAN TRADESMAN

vail, an opportunity is afforded to fur-
ther capitalize upon such spots as in-
viting a temporary stopping or resting
point where the visitor may rest and
enjoy the scene to its fullest extent.
Whereas it may seem at times that
a paved the
requisite of a well developed highway
—that the main pleasure that we have
to offer traffic is that derived from
the sense of traveling over them at
high speeds, we may encourage our
visitors to travel leisurely through our
communities entertaining them as they
go with the particular kind of enjoy-

road is only essential

ment they are naturally seeking; name-
the
native landscape, features that typify

ly the enjoyment of beautiful
our locality.

Billboards are a source of ugliness
displeasure the
highways, since they are offensive to
the sight and to good taste and since

and of along rural

it is through the sense of sight that
the pleasure of rural landscapes are
enjoyed. Billboards are in the same
class as nuisances which are offensive
to the other senses. The most scenic,
sightly and conspicuous points are the
very spots desired and selected by en-
terprising advertisers. The very scenes
and characters of the city that one is
trying to avoid in his retreat to the
country precede him along the high-
rural
towns are defeating their own ends by
consuming obliterating scenic
spots along the highways or by al-
outside

the landscape in

ways. Business interests in

and
interests to disfigure

this One of
these days the business or rural com-

lowing
way.

munities will awaken to the fact that

landscape beauty is a valuable eco-
nomic asset that belongs to the com-
munity as a whole, that “the land be-
longs to its owners but the landscape
beholds it.”

will have laws to control the placing

to him who Then we

of billboards, poles and such other
things as tend to intrude upon the en-
joyment and appreciation of our rural
landscape along our public highways.

The planting along the country road-
side can be made an important factor

in its beauty. “To the untrained eye

the country roadside is a mass of
tangled vines, shrubs, trees and
flowers: to the trained eye it is a

scene in that wild garden which one
comes to love as he loves no bit of
cultivated however well ordered
and well maintained.’ This wildness,
freedom and naturalness of plant
growth along the roadside should
characterize our roadside plantings
rather than the restrained, artificial
effects of evenly spaced trees or plants
in monotonous lines or of unplanted
banks and cleared roadsides that often
mark our rural highways where efforts
have been made to produce a trim and
tidy appearance.

soil

Citizens working as private individ-
uals cannot generally accomplish the
ideal of rural highway improvement.
This can only be accomplished through
the co-operative and organized efforts
of a number of citizens. Therefore, it
offers a worthy and desirable field of
service for local organizations interest-
ed in the development and improve-
ment of their communities.

15

 

 

 

A Chain Is Only As Strong
As Its Weakest Link

And a family is only as safe as the amount
of its estate. Life insurance is the quick-
est, surest and safest way to build up an
estate. A life insurance estate is not
hampered by taxes, mortgages or bad
debts.

specializes in building estates for young

The New Era Life Association
married people. Our policies are the
finest of the kind now obtainable. If you
have not already insured the New Er:
way, it will be profitable for you to

investigate.

New EraLifeAssociation

(A Legal Reserve Organization)
Second Floor, Grand Rapids Savings Bldg. Grand Rapids, Michigan

Telephone 9-3189

 

 

 

 

 

 

FINNISH MUTUAL FIRE
INSURANCE COMPANY

Calumet, Michigan

Organized for Mutual Benefit
Insures Select Mercantile, Church, School and Dwelling Risks
Issues Michigan Standard Policy
Charges Michigan Standard Rates

Saved Members 40 to 68% for 33 Years

No Membership Fee Charged
For Further Information Address
FINNISH MUTUAL FIRE INSURANCE CO.

CALUMET, MICHIGAN

 

 

 

 

a a ee ae ee ae ee ee

 

 

 

 

The Oldest Bond House in Western Michigan

A.E.Kusterer & Co.

Investment Securities

303-307 Michigan Trust Building

A MICHIGAN CORPORATION

Capital and Surplus
More Than $450,000

ARTHUR E. KUSTERER
President

GEO. L. O’BRIEN
Vice President

 

 

 

 

 

 

ROGER VERSEPUT, JR.
Sec’y and Treas.

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April 3, 1929

MEN OF MARK.

 

Glenn R. Chamberlain, Manager
Grand Rapids Gas Light Co.

It is a curious fact in history that the
vast majority of business men in the
United States are what are called “self-
made men.’ They owe whatever
measure of success they have achieved
to their individual effort, have made
their own way in life, beginning with
little or no capital, and, blessed with
good health and sound common sense,
they have forged to the front. No
other land in the civilized world con-
tains the percentage of successful busi-
ness men which exists in the great
Western republic. It may be true that
in no other country is the opportunity
of advancement so extended, but men
in America create opportunity. Here
the man can start from the lowest rung
in the ladder and by persistent effort
mount to the topmost point in  busi-
ness, politics or social distinction. If
the poor school boy reared in the vil-
lage or on the farm, or perhaps in the
busy haunts of city environment, is
capable of self-sacrifice, untiring indus-
try and intelligent effort he can wring
success from poverty and obscurity.
Such men are found in every commun-
ity in all this broad land.
not all attain political distinction or

They may

become statesmen or millionaires, but
they can become prominent in business
and in good works in the radius in
which their sphere of life is cast.

It is all these self-made business
men who have made this country what
it is to-day. They have developed the
fields and the mines, have felled the
forests, built railroadsjn avigated the
wide waste of waters, organized the
business corporations and have set the
wheels of industry humming in every
city and town. It is the business man
who makes work and wage for the in-
dustrious toiler, who builds up the
cities and towns and who is the pillar
upon which the whole structure of so-
ciety rests. They are patrons and
founders of schools, colleges and other
institutions of learning. They main-
tain the churches and public charities,
and provide chiefly the means by which
the entire machinery of the commun-
ity is operated. The biography of
every business man is interesting to
the community in which he is a factor
for good, and it furnishes an object
lesson that the youth of every locality
and every state may well study with
interest and profit.

Glenn R. Chamberlain was born on
his grandfather's farm near Jamestown
Center, Michigan, Nov. 23, 1878. His
father was a real estate dealer and the
family consisted of four boys and three
girls, all of whom are still alive. The
family lived in Grand Rapids for sev-
eral years. While yet a small lad the
family moved to
Glenn attended school in the primary
grades. Returning again to Grand
Rapids, he attended school in South
Grand Rapids for several years before
going to Central High school, where
he graduated in June, 1896.
ary, 1897. he entered the office of the
Grand Rapids Gas Light Co., which
was then under the direction of Harry

Fennville, where

In Febru-

MICHIGAN

D. Walbridge. He acted as clerk in
the main office, then located at the
corner of Pearl and Ottawa streets,
served an apprenticeship in reading
meters, shop and trouble work, also
spending some time at various inter-
vals in the gas plant learning the prac-
tical things about .gas making. He
was advanced to order clerk, assistant
cashier, chief clerk, successively, when
on the resignation of Harry B. Wales,
he became Secretary and manager of
the commercial department in 1904.
He served in that capacity until June
15, 1923, when he was made First
Vice-President and General Manager,
which position he still occupies.

Mr. Chamberlain organized and is
President and General Manager of the
Kent County Gas Co., which like the
Grand Rapids Gas Light Co., is a
subsidiary of the American Light &
Traction Co., supplying gas to the
suburbs of Grand Rapids, serving at
the present time South Division ter-
ritory, Grandville, West Leonard dis-
trict, Comstock | Park,
scattered districts in ten townships in

Sparta, and

which the company has franchises. It
has a hundred miles of mains already
laid. It expects to increase this mile-
age thirty miles this season. This
company puts out a dry high pressure
gas which is regulated to normal pres-
sures at the home of the user.

When Mr. Chamberlain went with
the Grand Rapids Gas Light Co., it
was putting out 600,000 cubic feet of
gas per day. Gas was then used al-
most exclusively for illuminating pur-
poses. Now the illumination has been
relegated to the electric light com-
pany. The gas company produces gas
for cooking, heating and for large in-
dustrial uses. It is now putting out
on peak days 6,500,000 cubic feet of
gas per day.

At a recent meeting of the stock-
holders of the American Light & Trac-
tion Co., Mr. Chamberlain was elected
a director of that corporation. He at-
tended his first meeting in New York
April 2.

Mr. Chamberlain was married Sept.
12, 1906, to Miss Lena C. Mannel, of
New Buffalo. They have had three
children, two boys and a girl. The
older boy, now 20 years of age, spent
two years in the Grand Rapids High
school, graduating at Peddie Prepara-
tory school and spent a year at Yale.
He is now an apprentice with the
Grand Rapids Gas Light Co., learn-
ing the business from the ground up.
A boy 17 and a daughter of 15 are still
students of Central High school.

Mr. Chamberlain resides in his own
home, Hillcrest, on the Comstock Park
hills. He owns twenty acres in con-
nection with his home, which he has
occupied for seventeen years. This
location, which has the most com-
manding view of Grand Rapids and
environs to be found anywhere, sug-
gested to him the idea of a golf club
on the wonderful hills between Com-
stock Park and Alpine avenue. With-

out saying anything to anybody, he
quietly obtained options on thirty-five
descriptions, comprising 400 acres of
land. These options could have been
turned over to a private company at a

TRADESMAN

profit of several thousand dollars, but
instead of this he offered it to the
Masons for a country club at exactly
what he had arranged to pay for it.
This was six years ago and on the
organization of the Masonic Country
Club, which was made possible through
his efforts in securing the options, he
was made Secretary, Treasurer and a
life member. Previous to this he was
one of the organizers of the Highland
Country Club, of which he is still a
member.

Mr. Chamberlain is a past Vice-
President of the National Commercial
Gas Association and for ten years
served successively as Secretary-Treas-
urer, Vice-President and President of
He is
Public

the Michigan Gas Association.
a director in the Michigan
Utility Information Bureau, which has
its offices in Ann Arbor. He was one
of the organizers and for three years
Welfare
Union and one of the early general

a Trustee of the present

campaign chairmen. Mr. Chamber-
lain is a past director of the Grand
Rapids Association of Commerce, past
Secretary, Treasurer and Vice-Presi-
dent of the Grand Rapids Rotary Club.
For twenty-seven years he has been a
member and has served as director of
the Peninsular Club. He is a per-
manent life member of the Greenwich
Colony Club, member of York Lodge
and holds life memberships in the
Consistory and the Saladin Temple.
He is Ex-Vice Governor and life mem-
ber of the Michigan Society of May-
flower Descendants and life member
of Society of Colonial Wars, being
ninth in descent through his mother,
Esther Jane Stiles Chamberlain, from
John Alden and Prisc‘lla Mulls) and
tenth in descent from Elder William
He is Trustee and Treas-
Street Baptist
He was one of the founders
Marquette Fin and

Brewster.
urer of the Fountain
church.
of the
Club, which owns a large tract of land
on the Pere Marquette river, near
Baldwin. He is Treasurer and a di-
rector of this organization.

Feather

He is an
enthusiastic brook trout fisherman.
Mr. Chamberlain has purchased and
is developing three large resort propo-
sitions. One is Point Nip-I-Gon on-
the-Straits Resort Club, a develop-
ment on the Straits of Mackinac, hav-
ing two and one-half miles of beach
and eighteen hundred acres, which is
frequented in the summer by many
Grand Rapids and Detroit families.
He has always had great faith and en-
joyment in the Lake Michigan shore
and resort regions and with his two
brothers, R. L. and Lee Chamberlain,
owns and conducts Glenn Shores
Beach and Golf Club on Lake Michi-
gan, eight North of South
Haven. This comprises three-quarters
of a mile of frontage on Lake Michi-
gan, including 275 acres of land re-
markably well adapted to resort pur-
Another large development is

miles

poses.
1800 acres with a three mile frontage
Michigan, Southwest of
Mackinaw City. This resort is known
as Mackinaw Headlands and is evi-
dently destined to make Mr. Chamber-
lain a very rich man, because it is one
of the best located summer resorts in

on Lake

17
the United States. Among its pos-
sessions are 3,000 virgin hard maple
trees and a large amount of birch
timber. A golf course has already
been created.

Mr. Chamberlain attributes his suc-
cess to his desire and ability to please
the public and give the people what
they are looking for in the way of ser-
vice. He has been so successful in
this respect that he is regarded as one
of the most affable and diplomatic
business men in Grand Rapids.

Honesty, good judgment and kind-
ness are Mr. Chamberlain’s chief char-
acteristics. In any situation his first
desire is for the facts, the reason for
things, then his firmness or gentleness
of decision naturally come as a result
of his judgment in the given case. To
these attributes should be added his
Wholly modest
in claiming honors for himself, his

happy unselfishness.

pleasure seems to be greatest in ob-
serving the progress of others. Fine-
ness of character, clearness of in-
tellect, understanding of
duty as a citizen, devotion to family,

intelligent

loyalty and sincerity in friendship—
these are the attributes which have
enabled Mr. Chamberlain to earn the
respect and to enjoy the affectionate
regard of his friends and associates.

—_—_- - >
Factories Busy on Colored Glass.
While the recent demand has been

quiet, glassware factories are work-

ing on a good backlog of orders that
will carry them through some weeks
ahead. Additional business expected
with the passing of Easter is figured
to provide activity until the annual
shutdown of the plants in July. Col-
ored glass, particularly rose and green
shades, lead in table and decorative
items. Introduction of complete din-
ner and luncheon sets of glass is pro-
viding some competition for chinaware
of the same types. Buyers are said to
be able to get patterns and colorings
which are unavailable in china sets.
—_—_+-->

Woven Rayons Show Activity.

An increased demand for woven
rayons, which have moved at an in-
different pace for some time has de-
veloped in the market, according to

Indications

that the fabric is coming back into

vogue are seen in the number of en-
quiries and orders being received from
widely separated parts of the country.

The call is confined almost entirely to

the fancies with no outstanding pref-

erence in patterns.

reports from mill agents.

Se
Men’s Sweaters Gain, Women’s Off.
A substantial increase in the call
for mens and lightweight
principally of the slip-on
variety in all-over patterns is reported.
The call is to fill current needs. Boys’
garments to retail at $2.98 and men’s
to sell at retail from $3.98 to $4.95 are
enjoying the bulk of the demand. Busi-
ness in women’s light-weight sweaters
has fallen off considerably in the last
Sweaters for women had
been in good demand until recently.

boys’
sweaters

few weeks.

—_—_—_»>+.

It spoils your day to get mad, so
why let someone ruin your happiness
by getting your goat?

 

 

18

MICHIGAN TRADESMAN

April 3, 1929

 

DRY GOODS

Michigan Retail Dry Goods Association.
President—F. H. Nissly, Ypsilanti.
First Vice-President — G. E. Martin,

Benton Harbor.

Second Vice-President-—D. Mihlethaler,

Harbor Beach.

Secretary-Treasurer — John Richey,

Charlotte.

Manager—Jason E. Hammond, Lansing.

The Better Merchandising Conference
at Detroit.

Lansing, April 2—The Better Mer-
chandising Conference in Detroit was,
perhaps, better patronized by members
of the Michigan Retail Dry Goods
Association than by any other State
organization. We attended the meeting
in company with several of our di-
rectors throughout the most of its
sessions and pronounce the program
a verv substantial success.

We were especially interested in the
discussion on Stock Control by W.
Barie Hanaford, of the Wm. Barie
Dry Goods Co., of Saginaw. Mr.
Hanaford was very practical in his re-
marks. which indicated that their store
was making substantial progress in
this direction without a. large amount
of expense. :

The play entitled “Charge It’ by the
Ypsilanti Credit Bureau was one of
the real hits of the conference. This
number on the program was under the
instruction of Paul Ungrodt, the new
Secretarv of the Ypsilanti Chamber ot

We hope to have this
number repeated at one of our group
meetings this fall in some city con-
veniently near to Ypsilanti, possibly

Commerce.

Jackson.

A party by the name of WwW. i.
Schlev was convicted in the Eaton
County Circuit Court on a charge of
practicing chiropody without a license.
He had been selling a foot appliance
for $30, a “Joint Paste’ of question-
able value and from which he derived
large sums of money. He lived at
Hotel Olds, where he contracted a
large bill, still unpaid. Judge kK. B.
McPeek fined Schley $100 and taxed
him $100 costs additional.

Mrs. Wm. Beasy, who claims to
represent the Christian Army, solicited
funds in Lansing. Following a care-
ful investigation of Mrs. Beasy and the
Christian Army, request was made for
her arrest on the charge of soliciting
funds without a license from the State
Welfare Commission. The woman was
sent to Reading, where she alleges to
operate a rescue home or mission for
girls, similar to salvation army work.

The Christian Army, alleging itself
to be headed by Gen. Zeal Hayes. Na-
tional headquarters Chicago. Better
Business Bureau of that city reports
both Haves and Army to be unlisted
in city directory.

Investigation before warrant was re-
quested for Mrs. Beasy was exhaustive
in Michigan and other states. Esti-
mated that a sum not less than $100,-
000 has been collected in Michigan by
this organization since it was incor-
porated. A writer from Reading
states. “If this organization has done
anything else but buv two automobiles.
get a living and divide the balance of
the monev with a sub agent, we have
no local evidence of it.”

Leonard Falk, manager Butler’s, 209
South Washington avenue, Lansing,
on complaint of the Department of
Labor and Industry, was charged with
working women employes more than
fifty-four hours during a week. He
pleaded not guilty and was ordered to
appear for trial. Representative of the
Department of Labor and Industry
alleges this will be regarded as test
case.

Ferne W. Brooks, 3970 West Grand
boulevard, Detroit, sold dresses March
9 in Hotel Olds, price $16.50. Her
attention was called to city ordinance
and State statute governing transient
merchants. She promised to cease
and desist. A shopper was sent there-
after to purchase and did purchase a

dress. It was by this time nearly 6
o'clock, city offices were closed, no
warrant could be secured and party
was released with severe reprimand.
She refunded purchase price. She had
alleged dresses to be unusual values.
Comparison showed better might be
bought in Lansing at lower prices
than she offered. Police Department
gave splendid co-operation.
Jason E. Hammond,
Mer. Mich. Retail Dry Goods Ass’n.
—_—_——_~>.-<>—____—_-

Sports Costumes in Smart Designs.

A new tennis ensemble consists of
a jumper with Vionnet seaming in a
manner to insure absolute freedom of
motion ,and a sleeveless slip-on sweat-
er. This latter is made with a notched
collar, small slit pockets and a perled
Both are made of jersey and
Stripes
and plaids are used in one or the other
either the jumper or jacket remaining

bottom.

come in bright colors only.

plain for contrast.

Smart little jackets to wear with
either the sports frock or semi-formal
sports frocks are to be found in dap-
Even the fabrics seem to
carry out the smart impression, for

per styles.

they range from cotton pique and
omber striped flannel, to quilted silks,
with all-over designs in conservative
patterns.

Velveteen in purple, all the soft
green shades, marine blue, brown and
black is the most popular material, for
it can be worn with a greater variety
of frocks. These little jackets are
finished with simple turnover collars,
strictly mannish ones, and the tuxedo-
made in
double breasted styles, others finished
with a single button or double link. All

shawl collar. Some are

the better ones except those in cotton
pique and corduroy are lined with silk
in a neutral shade.
—_—_+++___

Buyers Shouldn’t Be Designers.

“Don't try to be a designer” is the
advice one well-known Middle West
department store head gives his buy-
ers. This executive said he based his
advice on the fact that buyers should
not allow their personal tastes and
prejudices to work against the efforts
and products of skilled designers who
are far more capable in thelr line than
buyers can ever hope to be. Buyers
too often, this executive said, have
“killed” a design or style because it
did not meet with their preconceived
views. To some extent, at least, this
situation brought about the addition

of the stylist as assistant to the buyer,
the capable stylist, to a degree at
least, having the same appreciation of
good design as the designer himself.
—+2 >

See More Call For Window Glass.

Distribution of both plate and win-
dow glass continued in substantially
unchanged volume during the week.
Arrival of milder weather is expected
to increase building operations,- with
resulting improvement in the call for

window glass. Activity in plate glass

is at high levels, reflecting particular-
ly the good demand on the part of the
automobile manufacturers. Rough
rolled and wire glass products, as well
as specialties, are reported to be hav-
ing a good seasonal movement. —

 

ATTENTION MILLINERS!
NEW HATS Arriving Daily

GORDON R. DuBOIS, INC.
26 Fulton, W., Grand Rapids
Free Parking

 

 

 

 

 

Your Name Before Your
Public

On an Attractive

COYE AWNING
will be a
Business-getter

Estimates without cost or obl gation

CHAS. A. COYE, INC.

Campau Ave. and Louis St.
GRAND RAPIDS MICHIGAN

 

 

 

OPEN
A NEW PROFITABLE
DEPARTMENT
No Investment

' If you operate a retail store, here
is an excellent opportunity to se-
cure a well selected stock of shoes
at popular prices, and adapted to
family trade. Product of reputable
manufacturer. We establish retail
prices and merchandise under prac-
tical modern plan.

YOU RECEIVE 15 PER CENT
COMMISSION ON ALL SALES.
The proposition is open only to
merchants who do not carry foot-
wear of any kind but who believe
they could sell a fair volume. For
full particulars address Box 1000,
c/o Michigan Tradesman.

 

 

 

 

 

 
 

MX mets P36

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MICHIGAN BELL] |
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The New Basement

Among the radical changes in homes wrought
during the past few years, the improvement of |
the basement is noteworthy. That part of the
home gradually has become a light, airy and warm
room, instead of the damp, murky place of other
years. It has become livable, instead of merely

Another convenient improvement for your base-
ment would be an extension telephone. When the
telephone rings upstairs, and you are in the base-
ment, it would be much easier to take the call
without climbing the stairs !

An Extension Telephone Costs Only
a Few Cents a Day

 

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April 3, 1929

SHOE MARKET

 

New Colors To Aid Sales.

Important improvements which have
recently been perfected in the tanning,
dyeing and finishing of calf leathers,
should materially aid the retail shoe
merchants of the country in their ef-
forts to increase the sales of both
shoes. for the
spring and summer season, in the

men’s and women’s

opinion of calfskin tanners who met
in Boston some weeks ago to con-
sider technical and merchandising
problems of their industry.

Developments in the finishing of
these leathers which have been worked
out through careful research have re-
sulted in products having a finer luster
than ever before, with the result that
they hold their shine better. Further-
more, improved methods have made
it possible to turn out a more mellow
quality of leather, which makes for
greater comfort, feels better on the
foot and is therefore especially adapt-
ed to the requirements of men’s sum-
mer-weight shoes, as well as women’s
footwear for warm weather use, with-
out sacrificing any of the durability
and quality of standing up under
rigorous wear that have been accepted
sales arguments in favor of calf leath-
ers in the past.

Since the advent of the summer-
weight shoe for men several vears ago,
the tanners of calfskins in this country
have been devoting a great deal of at-
tention to the problem of producing
leathers that are light, cool and com-
fortable yet strong and durable for
use in the manufacture of shoes of
this type. They feel that the marked
increase in popularity of men’s sum-
mer-weights last year was largely a re-
sult of their success in these efforts
and they are confident that their con-
tribution to the problem will further
increase the retailer’s volume through
sales of summerweights during the
spring and summer of 1929.

The new and attractive shades on
the color card for the spring and sum-
mer season are likewise expected to
prove a decided stimulus toward the
increase of sales in both men’s and
women’s shoes, in the opinion of
prominent leather men attending the
meeting in Boston. In recent sum-
mers extremely light shades of tan
have tended to encourage men who
did not care for such shades to buy
black shoes and wear them all the
time. with a consequent curtailment
of volume. This year, however, such
attractive and appealing shades as
Saratoga tan, copper tan, ruddy brown,
Trotteur tan and nicotine should tend
to encourage the well dressed man to
purchase more than one pair of shoes,
and retailers are being advised to plan
their spring and summer sales and ad-
vertising campaigns with this end in
view.

With regard to women’s shoes the
soft and pliable leathers now being
produced should make it easy for the
merchant to sell the average woman
on the idea that her spring wardrobe
is not complete without one or more
pairs of calf-skin shoes which are
adapted both for walking and service

MICHIGAN

use and for dress wear. New methods
have been perfected of dyeing calf-
skins in the delicate and beautiful
shades demanded by fashion and
science has solved the problem of pro-
ducing leathers that take the dye uni-
formly with an effect that is most
pleasing.

These leathers are achieving special
popularity among that large and im-
portant class of customers now in-
cluded in the term modern misses,
who want shoes that are up-to-the-
minute in style and smartness, yet
able to withstand the strenuous usage
to which modern youth subjects its
For the younger children,
elk veal sides, which have been shown
by experience to be well suited to the
requirements of hard play, continue
to fill their long established place as
ideal shoe materials.

footwear.

Simulating the natural appearance
of reptilian leathers and development
of beautiful effects in fancy patterns
has come to be an important factor
of the business of many of the calfskin
tanners, and the developments of the
present season along these lines are
said to be even more numerous and at-
tractive than those of other years. So
in all of these various lines, the leath-
er men engaged in the calfskin branch
of the industry, like those in other
branches, are looking forward to a
busy and prosperous year.

Leathers admittedly play a most im-
portant part in the shoe styles of to-
day, when the greatest emphasis is
being laid upon materials and colors.
Consequently close co-operation be-
tween tanner, retail shoe merchant and
manufacturer is more important than
ever before and the leather manufac-
turers are Fving closer attention than
ever to retail merchandising problems.
—Shoe Retailer.

 

Capucine Tones Color Feature.

The fate Spring color trend has
definitely swung to the pastel and
lighter shades. The outstanding fea-
ture is the range of Capucine tones
which are yellows verging into orange.
The yellow greens are also said to be
in notable favor, particularly char-
treuse, absinthe and fresco. Reds are
meeting with considerable interest, the
outstanding tones being the light to
the wine shades. Sunburn shades re-
tain leadership in many types of ac-
cessories, and recently there has been
considerable attention given the off-
white hues.

—_—_+ ++
Repeat Shoe Colors For Fall.

The color committee of the men’s
shoe and leather trades has endorsed
the same colors for Fall as were fea-
tured in the initial Spring color ecard.
Reaction to the shades was found
highly satisfactory and the committee
saw no reason to make new recom-
mendations. The range comprises six
hues, as follows: Saratoga tan, copper
Durham brown,
trotteur tan and dark nicotine.

tan, ruddy brown,

—_»-.—__

Find your joy in “being” and not in
“having’ and you will never have a
dreary day.

 

TRADESMAN

19

 

 

Phone 86729 Night Phone 22588
THE INVESTIGATING AND ADJUSTMENT CO., INC.
COLLECTORS AND INSURANCE ADJUSTERS
Fire losses investigated and adjusted. Bonded to the State of Michigan.
Collections, Credit Counsel, Adjustments, Investigations
Suite 407 Houseman Building Grand Rapids, Michigan

 

 

 

 

 

 

Answering the Call —

FOR HOSIERY THAT HELPS MEET
ALL COMPETITION.

Hosiery is our business—we con-
centrate on this line. That’s why
we can offer such wonderful values.
Men’s, Women’s, Children’s hos-
iery, the right kinds at the right
prices.

Special Case Lot Prices and
Samples on Request

BRODER BROTHERS

Michigan’s
Largest Exclussve Hosiery Distributors

215 Jefferson Ave., W. Detroit

 

 

 

 

We Protect the Proceeds of
Life Insurance

 
   
 
   
    

 

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GRAND RAPIDS TRUST CO.
Grand Rapids, Michigan

 

 

“Write L.H. BAKER, Secy-Treas.

 

MICHIGAN SHOE DEALERS

MUTUAL FIRE INSURANCE COMPANY
LANSING, MICHIGAN

 

Prompt Adjustments

Lansing, Michigan

P. O. Box 549

 

 

 

20

RETAIL GROCER

Retail Grocers and General Merchants
Association.
President — A. J. Faunce, Harbor

Springs.

First Vice-President—G. Vander Hoon-
ing, Grand Rapids.

Second Vice-President — Wm. Schultz,
Ann Arbor.

Secretary—Paul Gezon, Wyoming Park.

Treasurer—J. F. Tatman, Clare.

 

Grocer Who Sells Bread at One Dollar
Per Loaf.

The credit question has two aspects.
One is from the standpoint of what
the customer owes the grocer. The
other is the question of what the gro-
cer owes. From any sound point of
view, the more important is the second
question; for a merchant's customers
may owe him much and never pay
him, but so long as he does not owe,
he is secure. Where do such facts
lead us?

The conclusion is inevitable that no
man should operate beyond the limits
of his own capital. He must cut his
suit according to his cloth. Let a
man’s operations be small or large, he
must work so entirely within his cap-
ital that he can always discount every
purchase that is discountable. He
must pay every bill not discountable
strictly within its correct time limit to
keep his credit at par, and there is no
more valuable element in success than
gilt edge credit. He extend
credit to his customers only within his

must

own capacity to finance it.

It is proper for merchants to check
themselves up in line with these funda-
mentals: for while the strict observ-
ance of such rules may seem to ham-
per rapidity of growth, the growth will
be sturdier and growth when it comes
will be accelerated much more than
enough to compensate for the slow
start.

This all means that every merchant
must work within his own means. That
is the great fundamental laid down
for me by a remarkably successful
chain operator. It is the rule to be
followed by the man who chooses to
make a real success himself and for
himself, regardless of lesser things.

Such considerations are far more
important than the one—and I stress
this one because of the emphasis I
hear put upon it almost alone—that
chain prices are so much lower than
those of individual grocers.

For authorities pretty much agree
that the chain sells its merchandise for
only about two per cent. less than in-
dividuals do. I have recently touched
on this point; but it may be emphasiz-
ed if we consider that the chain car-
ries so greatly fewer items than the
individual retailer. Obviously, chains
can not price lower on items they do
not carry. And such items not car-
ried by chains, which run from hun-
dreds to thousands in individual stores
operate much more than to restore the
balance.

Incidentally, the most striking thing

that has come out of the Louisville
Survey, to my mind, was a large, suc-
cessful retailer who made it clear that
his success has come through adding
to his items, instead of lessening the
number. Let it be noted that variety,
choice, change in taste and character—

MICHIGAN

all these are provided by manufactur-
ers of the better goods which are not
wanted by those who are
only in offerings of soap chips at cut

interested

prices.

Chapman, of Columbus, is famous
as a cash and carry grocer; but if there
were needed an exemplar of the un-
questioned truth that price alone does
answer can -be

This

only last week that cash and

not sell goods the

found in Chapman’s. because
carry
grocer arranged to manufacture bread
which he will retail for one dollar a
loaf.

What does this mean? It means
not less than a thousand things.
Among others, these: That our people
have than any people

more money

ever had; that said money is more

-yenly distributed throughout our
population; that from top to bottom
of our population, we indulge in fads
of the

thereof; that anything that may have

and fancies regardless price
merit or imagined merit can be sold,
provided the seller is really a seller;
that there is unlimited opportunity in
our business for men who have im-
agination to sense the fact that our
people want fine foods and will pay
adequately for them if they are shown,
demonstrated, displayed and sold.

Mr. Chapman began—and this is
where you must begin thinking of him
if you would get the significance of
his tale—in a little, old, out-of-the-way
building on a side street. Through
the years he has been enterprising.
Now he has made his location into a
prominent one. He _ has _ literally
brought business to himself by being
a master merchant.

I waited for him because he was
busy in his office. As I waited, I
I selected it
and went to the desk to pay for it.
3ut when I got back into the store, by
the fruit-vegetable display, I found no

wanted to eat an apple.

place where I could put the peelings
and core. Every square foot of the
floor was so clean that I could not
think of dropping anything on it. I
asked a boy who was piling oranges
and he said to put the cuttings into
any of the open orange boxes. Then
I was at ease.

Here you can see how cleanliness
and order breed cleanliness and order.
I noted that his shelves were divided
into numbered That is a
plan to facilitate the location of mer-
chandise.

sections.

Customers get used to as-
sociating numbers with lines of goods
and their self-service is thereby facili-
tated.

After a time, Mr. Chapman came
forward and told me—or started to tell
me—all about that bread. It is made
from flour without starch; it has cer-
tain vegetable ingredients so blended
and proportioned that the manufacture
can only be effected in a specialized
plant; it is baked in a special oven.
The ration is three slices daily, so that
a loaf will last a week.

I cut in at this point saying: “Mr.
Chapman, that is a pretty story—a
beautiful story—a_ really convincing
story; but, regardless of the poetry and
pretty word-pictures, do you not see

(Continued on page 31)

April 3, 1929

TRADESMAN

 

NEW AND USED STORE FIXTURES

Show cases, wall cases, restaurant supplies, scales, cash registers, and
office furniture.

Grand Rapids Store Fixture Co.

7 N. IONIA AVE. N. FREEMAN, Mgr.
Call 67143 or write

 

 

VINKEMULDER COMPANY
Grand Rapids, Michigan

Distributors Fresh Fruit and Vegetables

““Vinke Brand’’ Onions, Potatoes, Sweet Potatoes, Oranges,
Lemons, “Yellow Kid’? Bananas, Vegetables, etc.

 

 

 

59:1 AH 1042
AMSTERDAM BROOMS

White fwan Golddond

AMSTERDAM BROOM COMPANY
Amsterdam, N. Y.

PRIZE

41-55 Brookside Avenue,

SS

M.J. DARK & SONS

INCORPORATED
GRAND RAPIDS, MICHIGAN

—

 

Direct carload receivers of

UNIFRUIT BANANAS
SUNKIST -- FANCY NAVEL ORANGES

and all Seasonable Fruit and Vegetables

 

 

GRAND RAPIDS PAPER Box Co.

Manufacturers of SET UP and FOLDING PAPER BOXES
SPECIAL DIE CUTTING AND MOUNTING

G R AN D RAPIDS, MICHIGAN

 

 

 

 

LIPTONS TEA

GOLD MEDAL QUALITY

Always asked for by discriminat-
ing buyers who want the finest!

Be sure you have it in stock.

 

THOMAS J. LIPTON, Inc., 28 East Kinzi> Street, Chicago, IIl.

 

 

The Toledo Plate & Window Glass Company
Glass and Metal Store Fronts

GRAND RAPIDS “te “te MICHIGAN

 

 

 

 

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——

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sarin

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April 3, 1929

MICHIGAN TRADESMAN 21

 

MEAT DEALER

Michigan State Association of Retail
Meat Merchants.
President—Frank Cornell. Grand Rapids

Vice-Pres.—E. ?. Abbott, Flint.

Secretary—E. J. La Rose, Detroit.

Treasurer—Pius Goedecke, Detroit.

Next meeting will be held in Grand
Rapids, date not decided.

Guess Work Can Be Eliminated.

It is admitted on every side that the
lack of a thorough knowledge of the

principles of meat merchandising is

the cause of many difficulties con-
nected with the retailing of meat and
meat products.

It is the duty of every member of
the retail meat business—the proprie-
tor, the manager and meat cutter to
first know how to cut meat that will
bring the greatest profit. Many re-
tail meat dealers believe that they
“know how” to cut, but upon the in-
vestigation it is often found that much
waste could have been eliminated and
more profit made had the meat been
properly cut.

The average meat cutter learned his
trade in a haphazard way. Therefore,
he did not receive proper instructions
on how to cut “money” out of meat
and for this reason there is room for
much needed improvement. Up to
this time the retail meat dealer who
desired to improve his cutting methods
in order that he might make more
money, could find no reliable source
of instruction that would aid him along
this line. Heretofore, there has never
been written material of any kind on
the art of meat cutting.

The chief instructor of the National
School of Meat Cutting, Inc., Toledo,
Ohio, and his assistants have written
an instruction book entitled, ‘Profit-
able Meat Cutting,” which contains, in
easily understood terms, actual cut-
ting demonstrations accompanied by
hundreds of illustrations showing just
what is the easiest, quickest and most
profitable way of making all standard
and fancy cuts of meat.

This valuable book is based on
over 30 years of actual experience in
the retail meat business and not only
contains proper meat cutting methods
but has many pages devoted to buy-
ing meats correctly; how to find cost
of each cut: how to take cutting tests
without cutting up carcass; determin-
ing correct selling price; how to get
up attractive displays; how to take
inventory to determine profit quickly;
skillful

sanitation: refrigeration—in fact every

salesmanship; advertising;
angle of meat cutting and meat retail-
ing is completely covered in this fa-
mous book.

It is the same manual that has met
with such wonderful success at the
large school in Toledo, Ohio, and is
available to the meat trade only after
many urgent demands from leaders in
the meat industry, who were quick to
appreciate the great help and benefit
it would bring to every meat retailer.

The school officials receive letters
from many retail meat dealers prais-
ing the merits of their great book,
“Profitable Meat Cutting,” which is
the first and only book of its kind ever
published, They all say it is filling

the greatest need in the industry
to-day.

In connection with the book, the
school offers a monthly service bul-
letin which gives timely buying in-
formation and sales help far enough
in advance of each- season or holiday
for the meat retailer to prepare for
extra profits which are his if he will
but follow instructions as outlined in
these service bulletins.

Many times in the operation of a
meat market or meat department, the
owner or manages is confronted with
problems that are difficult to solve. If
his previous experience has been lim-
ited, as it 1s 1m a great many cases,
he is at a loss as to which is the best
step to take. The National School of
Meat Cutting comes to the aid of the
retail meat dealer or manager at times
when help is most needed through a
consulting privilege which is available
to every meat retailer. Retail meat
dealers are urged to take advantage of
the opportunity to increase their
knowledge of meat cutting and meat
retailing as offered through the re-
markable instruction book, “Profitable
Meat Cutting,’ and the National
School’s Monthly Service Bulletin and
Free consulting privilege.

John R. Carson,

Director National Meat Cutting

School.
Se

Early Spring Lamb Crop.

The early lamb crop of 1929 in the
principal early lambing states was
about as large as the early crop of
1928, according to reports received by
the Department of Agriculture as of
March 1. Asa whole the condition of
the early crop this year carly in March
was below average and the outlook for
a supply of good quality spring lambs
was not as good as last year at that
time and was considerably poorer than
usual. Weather and feed conditions
since January 1 have been unfavorable
in most Western areas both for saving
a large percentage of lambs and for
the growth of the lambs. The move-
ment to market in volume will be later
than usual. The total supply of spring
lambs at Eastern and Middle Western
markets before July 1 this year will
probably be smaller than last year and
may be considerably below last year
unless there is an early improvement
in feed and weather conditions in the
Pacific Coast states and Idaho.

—_—_+->—___

When hearing a man denounce our
existing way of doing things, decide
whether his ideas are constructive or
merely destructive.

 

 

Don’t Say Bread
— Say

HOLSUM

 

 

 

 

 

SHIP YOUR
DRESSED CALVES

and

LIVE POULTRY

TO
DETROIT BEEF COMPANY

Oldest and most reliable commission
house in Detroit. Write for new ship-
pers’ guide, shipping tags and quota-
tions.

DETROIT BEEF COMPANY
1903 Adelaide St., Detroit, Mich.

 

“WHOO? WHOO?”
THE GROCERS’ SPECIAL TRAINS ARE CALLING

Whoo? Whoo's coming on board for the Thirty-second National Convention
of Retail Grocers at Portland, Oregon? Business and pleasure combined!
Spee al trains from all important centers, and special rates too. Stop offs
at all the great sights of America on the way.

All the places you’ve wanted to see!

All the joliy good fellows you've wanted to meet!

Attend the convention! Hear the important business talks!
Remember the date—June 24 to 27!

Write your local Transportation Chairman. He will give you all the infor-
mation you want on reservations, itineraries, etc.

Compliments of

THE FLEISCHMAN COMPANY

Fleischmann’s Yeast :
Service

 

 

j As a quality guar- i
antee goes. with

MUELLER
PRDUCTS

you can safely pass

H% on to YOUR

 

customers ,

i Cc. F. MUELLER COMPANY i
146-180 Baldwin Ave., Jersey City, N. J.

= .
Natta)

— =

 

 

22

HARDWARE

Michigan Retail Hardware Association.

President—W. A. Slack, Bad Axe.
Vice-Pres.—Louis F. Wolf, Mt. Clemens.
Secretary—Arthur J. Scott, Marine City.
Treasurer—W illiam Moore. Detroit.
Methods For Getting the
cleaning Trade.
In recent years many new lines have
been added to the stocks of retail hard-
The majority of these

House-

ware dealers.
lines consist of appliances and utensils
for household purposes, produced prin-
cipally with a view to lightening house-
hold work. Such lines as a rule carry
a liberal margin of profit, and up-to-
date hardware dealers have not been
slow to take advantage of the oppor-
tunities offered them in this direction.
One result has been to interest women
in what was, thirty years ago, primar-
ily and almost exclusively a man’s
store.

Spring housecleaning was at one
time dreaded, alike by the housewife
and by her husband, though for differ-
ent reasons. The housewife dreaded
the back-breaking, wearying drudgery:
the mere man disliked the disorder and
The housecleaning
chiefly of a
broom, a mop, a tin pail, a lot of soap,
and a great deal of misdirected energy.

Modern invention has made house-

the scant meals.

machinery consisted

cleaning a more efficient and less ex-
hausting business. Moreover, it has
tended to make it an all-the-year-round
affair. Thus, in place of sweeping the
rugs with an inefficient broom and,
twice a vear, hanging them on the line
and beating them with a broom-handle,
the housewife uses a modern vacuum
cleaner every day. and eliminates the
beating. Instead of two semi-annual
spasms of intense cleaning activity,
many housewives keep things clean as
they go along; and the semi-annual
housecleaning takes on more the as-
pects of an inventory, designed to un-
cover things that are amiss rather than
to remove obvious and conspicuous
dirt.

An experienced hardware dealer told
me the other day that his stock of
households had, in the last twenty
years, undergone many changes.

“Instead of cleaning up, housewives
aim to keep clean right along,” he
said. “Instead of economizing on
money, they economize on drudgery
by buying the most efficient appliances
they can get. The demand for such
appliances is increasing, and new lines
are being added right along.

“Now my housecleaning supplies de-
partment is busy at all seasons of the
vear, where, many years ago, the de-
mand was practically limited to spring
and fall.

+

the whole year round.

Housecleaning is carried on
Of course the
spring demand is still the biggest, but
these lines sell readily at all other sea-
sons.

“We feature housecleaning supplies
strongly from March to May, and in
this period we sell many lines of profit-
able goods. Many of these lines were
never heard of a quarter century ago.
Some of them are new in the last ten
years. Where, as a junior, I was sell-
ing nails, wire, fencing, etc., now, as

a merchant, I am pushing vacuum
cleaners, dustless mops, dust cloths,

MICHIGAN

wall cleaners, furniture polish, paints,
enamels, paint specialties of all kinds,
sweeping powders, wall brooms, mops,
mop wringers, electric washing ma-
chines, metal polish, clothes baskets,
curtain stretchers, and a host of other
household lines that carry good profits.

“We advertise freely in the news-
papers, featuring housecleaning goods.
We also use our show Windows. Price
cards with prices marked in plain fig-
ures always accompany the goods on
display. I think it pays to price house-
cleaning lines when you display them.

“We make a large number of sales
through contact,
customers how certain articles are

personal showing
used, giving demonstrations of floor
mops, vacuum cleaners and sweeping
powders. Let me tell you right here,
there is nothing will get a lady cus-
tomer interested in what you are sell-
ing quicker than an actual demonstra-
tion. We sell more vacuum cleaners
by demonstrating them than in any
other way; and the most efficient
method of selling dustless mops and
dusters is to let the good wife use one
on a small section of her own hard-
wood floor, after we've shown her
how.

“Targe show cards are very effec-
tive in drawing attention to house-
cleaning goods, especially when the
goods are shown on tables. I believe
in having a large selection of house-
cleaning supplies on display, and hav-
ing one section or table set aside es-
pecially for the display during the
spring housecleaning season.

“By using modern appliances, many
of the old-time disagreeable features
of housecleaning are eliminated. Al-
most every week something new is
being offered by manufacturers to aid
the housewife. I pick up many new
and rapid selling lines by watching the
advertising pages of the trade papers.

“It is always a good stunt to be
first in your community with some
new device that proves popular. You
get in on the ground floor, as it were.
At the same time I satisfy myself as
to the actual merit of every new article
before I buy in any quantity.

“You hear many dealers say that
you have to work up a demand for
these new housecleaning appliances.
My experience is rather that the de-
mand is there, and has always been
there, and the dealer’s largest prob-
lem is to convince the individual
prospect that the article offered is as
good as it looks or sounds. Yes, the
demand is there; it is up to the hard-
ware dealer to stock the goods, fea-
ture them, demonstrate their -various
uses, and meet the demand.”

Display is a big item in selling these
lines, or’in selling any lines useful at
the housecleaning season. In_ this
connection, some lines can be effec-
tively demonstrated by means of a
“contrast” display.

The simplest type of contrast dis-
play was that put on by a dealer fea-
turing pipe enamel. He took a length
of pipe, coated half of it with enamel,
left the other half in its original state,
and put it in the center of his window
with a card reading:

“Tsn’t it worth while?”

April 3, 1929

TRADESMAN

 

BROWN &SEHLER

COMPANY

Farm Machinery and Garden Tools
Saddlery Hardware
Blankets, Robes
Sheep lined and
Blanket - Lined Coats
Leather Coats

Automobile Tires and Tubes
Automobile Accessories
Garage Equipment
Radio Sets
Radio Equipment .
Harness, Horse Collars

 

GRAND RAPIDS, MICHIGAN

 

 

 

Michigan Hardware Co.

100-108 Elisworth Ave.,Corner Oakes
GRAND RAPIDS, MICHIGAN

e

Wholesalers of Shelf Hardware, Sporting
Goods and

Fishing Tackle

 

 

 

 

 

 

 

Special Reservation Service — ‘Wire Collect”

 

 

In Detroit=the

Detroit-Leland Hotel

Much larger rooms .
of hospitality . . . . unsurpassed standards
of service .... a cuisine that transcends
perfection, have within a year of its estab-
lishment, gained for the new Detroit-
Leland Hotel an enviable national and
international reputation.

. . an inward spirit

700 Large Rooms with bath—
85% are priced from $3.00 to $5.00

DETROIT-LELAND HOTEL

 

Bagley at Cass (a few steps from the Michigan Theatre)

 

WM. J. CHITTENDEN, Jr., Manager
Direction Continental-Leland Corporation

 

 

 

 

 

 

4
4

 

 

present

April 3, 1929

 

MICHIGAN TRADESMAN

23

 

Around this central feature he scat-
tered cans of enamel. And that one
simple, easily contrived display sold
a lot of that enamel; because it strik-
ingly emphasized the results that
could be secured by its use.

A more elaborate type of the con-
trast display has often been used in
featuring electric washing machines.
A large window is usually required
for this. One-half of the window
shows the old-fashioned house wife
(a dummy figure) bending over a
washtub, with the old style of wash
board, the clothes half washed, and a
general aspect of weariness and ineffi-
ciency. The other half showed the
latest type of electric washing machine
and drying device in operation, and a
dummy figure representing the mod-
ern housewife taking her ease. Here
again, the effectiveness of the display
was enhanced by the contrast.

The same idea can be adapted to
most modern, labor-saving devices
used in housework and housecleaning.
Think back to your grandmother’s
time, give a picture of conditions then,
and give right beside it a picture of
conditions now as they are in many
homes, and might be and should be
in all. There, in a few words, is the
kernel of the contrast display.

In your displays it is sound policy
to drive home the idea of complete
and efficient equipment for house-
cleaning. Here, again, the contrast
idea is helpful. A dealer did this very
simply by showing in one-half of his
big window a tin pail, a cake of soap,
a scrubbing brush, a worn-out broom
and a mop, with the card, “Grandma
had only this—that’s why she grew
In the other half of the
window was shown the completest
possible equipment for housecleaning,
with the slogan, “I’ve got all this—I
young.”

old so soon.

mean to stay

That is an idea worth driving home,
that complete equipment, of modern,
labor-saving devices saves time, elim-
inates drudgery and keeps the house-
wife young. Every woman nowadays
wants to keep young; and while arti-
ficial aids are in good demand, any-
thing that helps to retain actual youth
is appreciated. So feature that idea,
of eliminating drudgery and keeping
young.

A good idea is to get out a circular
letter to a selected prospect list of
housewives, discussing this general
idea, pointing out the immense im-
made in labor-saving
household devices, and making sug-
gestions for the complete outfitting of
a modern, efficient household. Con-
clude your letter by inviting the re-
cipient to attend a demonstration of
these devices, or to have any of them
demonstrated by one of your sales-
people right in her own home, or
placed there on trial.

provements

Some dealers get good results by
suggesting “complete housecleaning
outfits” at a combination price. It is
possible in this way to make sales that
quickly run into money with no more
effort than is involved in the sale of
a single small article. The combina-
tion is, of course, a little cheaper than
the sum total of the individual items.

Some combinations can be more com-
prehensive than others, but the small-
est combination of articles should be
sufficient to handle the housecleaning
with a good degree of efficiency.

If a housewife is not prepared to put
in all the desired equipment at once,
quite often she can be persuaded to
add new items of equipment sys-
tematically, one every month or one
every two weeks. The great thing is
to get across the idea that complete
equipment makes for efficiency.

Many of these devices can be ad-
vantageously placed in homes on trial.
Kitchen ranges, electric washing ma-
chines and vacuum cleaners are ex-
amples of articles sold in this way.
The housewife may feel that she can’t
afford an electric washing machine.
She may resist window display, news-
paper advertising, salesmanship behind
the counter, demonstration in the store
even the skilled canvasser who calls
at her home. But once she has given
the machine a trial in her home, once
she has used it herself and found it to
work smoothly and to do just what
the salesman says it will—then she
won't let it go. Of course the article
has to be good, and to make good;
but, this being granted, the contriv-
ance practically sells itself.

The housecleaning trade is a big
item in the spring months, and can be
made, under modern conditions, a big
all-the-year-round item in the hard-
ware store. It pays to study the house-
wife’s problems and to approach her,
in your advertising, display
and personal salesmanship, from the
angle of one who has found a solution
for these problems and is in a position
to produce results.

Victor Lauriston.

window

 

Pottery Ornaments Meet Demand.
A division of the pottery field in
which interest is being
shown is that given over to ornament-
al home and garden pieces of molded

more retail

clay. Retailers, particularly the larger
establishments, are handling a larger
variety of such items and are said to
be meeting a profitable consumer de-
mand. Outstanding items include
jardinieres, bird baths,
tals, sun dials and combination pieces.
While the items are molded, manu-
facturers are showing designs that are
hand-finished. Volume centers on

items to retail from $4 to $15 each.
ee ee

New Material For Home Wares.
A new material similar to bakelite
is now on the market.

bowls, pedes-

The material,
ornamental in appearance, is used for
the major portion and also as trim-
mings of candlesticks, sandwich plates,
toaster bases and bread trays. De-
scribed as nontarnishable and non-
breakable, the material is developed in
jade, onyx and agate effects, showing
a self design obtained through varia-
tions in shading. Chromium-plated
featuring the new material
wholesale from $6 to $10.80 each.
—_—_-~+-e

Detroit—Jadwiga Kapanowski is the
proprietor of the grocery and meat
market at 4475 Casper avenue which
was formerly owned by _ Joseph
Kapanowski.

items

COCOA
DROSTE’S CHOCOLATE
Imported Canned Vegetables
Brussel Sprouts and French Beans

HARRY MEYER, Distributor
816-820 Logan St., S. E.
GRAND RAPIDS, MICHIGAN

 

Henry Smith
FLORALCo., Inc.

52 Monroe Avenue
GRAND RAPIDS

Phone 9-3281

 

 

1862 - - 1929
SEELY’S FLAVORING EXTRACTS
SEELY’S PARISIAN BALM
Standard of quality for nearly 70 years

SEELY MANUFACTURING CO.
1900 East Jefferson. Detroit, Mich.

 

 

 

Arthur F. Crabb
Flowers of Quality

13 Jefferson Avenue
Grand Rapids, Michigan
Flowerphone 94234

 

 

 

 

 

Phone 61366
JOHN L. LYNCH SALES co.
SPECIAL SALE EXPERTS
Expert Advertising
Expert Mrechandising
209-210-211 Murray Bldg.

 

GRAND RAPIDS, MICHIGAN

 

 

THE

JAY A. BERG
SALES CO.

211 Ashton Bldg., Grand Rapids
Phone 83801 :

SPECIAL SALE ENGINEERS
EXPERT MERCHANDISERS
LIQUIDATOR
SPECIAL ADVERTISING

Write, Wire or Phone

 

 

I. Van Westenbrugge

Grand Rapids - Muskegon
(SERVICE DISTRIBUTOR)

Nucoa
KRAFT(K CHEESE

All varieties, bulk and package cheese

‘“‘Best Foods”’
Salad Dressings
Fanning’s
Bread and Butter Pickles

Alpha Butter

TEN BRUIN’S HORSE RADISH and
MUSTARD

OTHER SPECIALTIES

 

 

 

 

 

When you want good cheese

KRAFT CHEESE |

 

 

 

Sand Lime Brick

Nothing as Durable
Nothing as Fireproof
Makes Structure Beautiful
No Painting
No Cost for Repairs
Fire Proof Weather Proof
Warm in Winter—Cool in Summer

Brick is Everlasting
GRANDE BRICK CO.
Grand Rapids.
SAGINAW BRICK CO.
Saginaw.

 

 

 

 

eee

3 (Electric and Hand Power)
 Dumbwaiters—Electric Convert-
‘ars to change your old hand
| elevator into Electric Drive.
Mention this Paper. State
| kind of Elevator wanted, size,
‘ capacity and heighth.

* SIDNEY ELEVATOR MFG. CO.
(Miami Plant), Sidney, Ohio

ae *

FRIGIDAIRE

ELECTRIC REFRIGERATING SYTEMS
PRODUCT OF GENERAL MOTORS

   

 

 

For Markets, Groceries and
Homes

Does an extra mans work
No more putting up ice

A small down payment puts this
equipment in for you

F.C. MATTHEWS
& CO.

li PEARL ST. N. W

Phone 9-3249

 

 

 

 

 

Stonehouse Carting Co.

GENERAL TRUCKING
338 Wealthy St., S. W.
Phone 65664

 

 

on OEE oe |
Chocolate re ES '
Vanilla | / — |
Butter Scotch 6.5% \ |
Cc > \ i
a eID ck) | 4
Tapioca Dessert |
| fonocouare) |
HARRY MEYER one, camoneroNes
. . | NORSHS TOW
Distributor —EEE I

818 Logan St.

Grand Rapids, Mich.

 

24

HOTEL DEPARTMENT

News and Gossip About Michigan
Hotels.

Los Angeles, March 27—In a letter
from A. E. Marriott, formerly man-
ager of Murray Hill Hotel, Sault Ste.
Marie, whom I accredited with again
assuming the management of that hos-
telrie, he advises me that the above
named property has been leased to the
Roberts Hotel Co., who are now op-
erating the Ojibwa and Park Hotels,
of that city, and that for the time be-
ing at least, he is unattached. I shall
be glad to hear of his getting back
into the harness very soon for he is of
the type who “knows his onions” and
the traveling public needs him.

 

Fred C. Dean, present acting man-
ager of Post Tavern, Battle Creek, ac-
cording to the National Hotel Review,
comes to that institution with a long
row of merit marks for efficiency, hav-
ing been connected as steward and
otherwise with some of the prominent
hotels in the East and in the Middle
West. This is strictly in accordance
with the fixed policies of the Mont-
gomerys to offer only the very best to
their clientele.

 

Wisconsin authorities are going to
be vested with the right to regulate
the operation of tourists camps and
boarding houses. <A tourist rooming
house is defined in the bill as ‘“Road-
side eating and lodging places other
than hotels and restaurants wherein
meals or sleeping accommodations are
offered to the public ior pay, to serve
transients or others in one or more
rooms, and all places in connection
therewith.” Private boarding and
rooming houses ordinarily conducted
as such and not serving transients or
tourists are exempt from the pro-
visions of the bill. Ever since good
roads made summer travel enticing
there has sprung up a myriad of so-
called inns, pantries and kitchens along
the highways, conducted by parties
who did not know the first rudiments
of public purveying, but who felt that
tourists were objects for high-jacking
practices, with the result that travel-
ers, who otherwise found Michigan de-
lightful, many times went back home
with a bad taste in their mouth, which
they didn't forget to speak about when
they were telling their neigbhors about
their trip. As a rule, prices charged
were not complained about, but un-
sanitary conditions in rooms and poor
meal offerings, inspired a feeling of
dissatisfaction which was, to say the
least, not good advertising for the
commonwealth. It is to be hoped this
condition will be rectified everywhere.

Frank Duggan, former assistant
manager of the Detroit Statler, now
president and manager of Hotel Mc-
Alpin and several other worth-while
New York properties, is, according to
all reports a busy-body, but he seems
to be taking on additional activites
all the time. Every time I take up a
New York paper I find where he has
annexed another 1000 room institution.
I am strong for him.

Last week the Western Michigan
charter of Greeters held a field day at
Battle Creek, with Thomas S. Walker,
president of the organization in charge.
Tom, you know, is assistant manager
of the Pantlind, and down for more
than cursory mention in my “who's
who.” Geo. A. Southerton, manager
of Kellogg Inn and Th. Aagaard, of
the Battle Creek Sanitarium, had the
colts in charge, and they were feasted
and entertained to the limit, as they
naturally would be in such hands.

It is reported that the owners of the
community built Parker Inn, at Al-
bion, are looking for another manager,
since the retirement from the Wiggins
Chain, which has conducted it since

MICHIGAN TRADESMAN

its opening three years ago. Jerry
Moore, assistant to Ward B. James,
general manager of the Detroit Tuller,
was offered the position, but declined
for sufficient reasons. Perhaps some
day the Parker people will pick up a
miracle worker, like George Swanson,
of Hotel Huron, Ypsilanti, and make
some dividends for themselves, but
that particular type are scarce. The
Inn is a beautiful hotel, wonderfully
furnished and equipped, but poorly
located. Not that Albion isn’t a good,
live city, but the Inn is too far from
the business center to attract traveling
men, which has been much of a handi-
cap. As a residential hotel, however,
it ought to work out all right in proper
hands and it certainly is some monu-
ment to those who built it.
Frank S. Verbeck.

 

Yale, March 28—Jerry B. Paisley,
71 years old, life-long resident of the
Thumb and proprietor of the Paisley
Hotel here for 32 years, died to-day
while in a barber’s chair. He is sur-
vived by his widow, a son, Harry, of
Detroit; a daughter, Mrs. Hazel Cook,
Pontiac, and a brother, Andrew, of
Chicago.

Harbor Springs, March 29—Word
has been received here of the death at
Indianapolis, of Arthur J. Simpson,
owner and manager of the Emmet
Hotel here. Mr. Simpson was 66 years
of age. He purchased the Emmet Ho-
tel five years ago and placed it among
the leading hostelries of the Northern
resorts. He was a member of the
Methodist church and a Mason for
more than 43 years. He is survived
by the widow and two sons, Hugh, of
Cleveland, and A. G., of Indianapolis.
Mrs. Simpson and a son will open the
hotel in June.

Detroit, April 1—With the recently
announced change in capital stock
ownership in the Hotel Fort Shelby,
E. J. “Brad” Bradwell, for 10 years
assistant manager of the hotel, has
been made resident manager, succeed-
ing J. E. Frawley, who under the new
arrangement becomes managing di-
rector. J. D. Hollingsworth, assistant
manager of the Fort Shelby for three
years, continues in that capacity under
the new organization. He formerly
was in the same capacity at the Wayne
and Cadillac hotels here, the Grand at
Mackinac and the West Baden Springs
Hotel at West Baden, Ind.

 

Detroit, April 1—Management of the
Detroit-Leland Hotel was taken over
to-day by the Bowman Management,
Inc., of which John McEntee Bow-
man, New York hotel man, is presi-
dent.

William J. Chittenden, Jr., the pres-
ent executive, has been retained as
resident manager and will continue to
direct the activities of the present staff,
Mr. Judkins said. Chittenden is one
of the best known hotel men in Amtr-
ica. He has served here since 1896 in
the old Russell House. the Pontchar-
train and the Book-Cadillac. He came
to the Detroit-Leland as manager in
June, 1927.

Final agreement to entrust the man-
agement of the Detroit-Leland to the
30wman group was reached at a meet-

ing of the Detroit Hotel Saturday.

Negotiations were carried on prior to
that through the Development Ser-
vice corporation, a group formed to
develop hotel properties for the Bow-
man chain.

Harry A. Stormfeltz and Edward A.
Loveley, of the Stormfeltz-Loveley
Co., represented the owners of the ho-
tel and Russel H. Armstrong the de-
velopment company. Mr. Loveley is
president of the Detroit Hotel com-
pany and also a director of the Bow-
man Biltmore Hotels corporation.
Legal work was done by Joseph G.
Hamblen, of Warren, Hill and Ham-
blen, counsel for the Detroit interests.

Entry of the Bowman interests into

 

April 3, 1929

 

 

 

 

 

WESTERN HOTEL

BIG RAPIDS, MICH.
Conducted on the European Plan.
Hot and cold running water in all
rooms. Several rooms with bath. All
rooms well heated and well venti-
lated. A good place to stop. Rates
reasonable.

WILL F. JENKINS, Manager

 

 

 

 

 

YOU ARE CORDIALLY
invited to visit the Beauti-
ful New Hotel at the old
location made famous by
Eighty Years of Hostelry
Service in Grand Rapids.

400 Rooms — 400 Baths

Menus in English

MORTON HOTEL
ARTHUR A. FROST

Manager

 

NEW BURDICK

KALAMAZOO, MICHIGAN
in the Very Heart of the City
Fireproof Construction
The only All New Hotel in the city
Representing
a $1,000,000 Investment.

250 Rooms—150 Rooms with Private
Bath.

European $1.50 and up per Day

RESTAURANT A GRILL—
Cafeteria, Quick Service, Popular
Prices.

Entire Seventh Floor Devoted to
Especially Equipped Sample Rooms
WALTER J. HODGES,
Pres. and Gen. Mgr.

 

 

Wolverine Hotel

BOYNE CITY, MICHIGAN
Fire Proof—60 rooms. THE LEAD
ING COMMERCIAL AND RESOR?
HOTEL. American Plan, $4.00 anc
up; European Plan, $1.50 and up

Open the vear around.

 

 

 

 

HOTEL OLDS
LANSING
300 Rooms 300 Baths
Absolutely Fireproof

Moderate Rates
Under the Direction of the
Continental-Leland Corp.

Grorce L. Crocker,
Manager.

 

 

 

 

 

The
Pantlind Hotel

The center of Social
and Business Activi-
ties in Grand Rapids.

Strictly modern and
fire- proof. Dining,
Cafeteria and Buffet
Lunch Rooms in con-
nection.

750 rooms — Rates
$2.50 and up with
bath.

 

 

Occidental Hotel
FIRE PROOF
CENTRALLY LOCATED
Rates $1.50 and up
EDWART R. SWETT, Mgr.
Muskegon +t Michigan

 

 

 

Columbia Hotel
KALAMAZOO
Good Place To Tie To

 

 

 

PARK-AMERICAN

HOTEL
KALAMAZ)9
A First Class Tourist and
Commercial Hotel
Manager

HARRY W. LUETHI

Also Tea Room, Golf Course and
Riding Academy located on U.S.
No. 12 West operated in connec-
tion with Hotel.

a
eee

Park Place Hotel
Traverse City

Rates Reasonable—Service Superb
—Location Admirable.

W. 0. HOLDEN, Mgr.

 

 

 

 

 

HOTEL KERNS

LARGEST HOTEL IN LANSING

300 Rooms With or Without Bath
Popular Priced Cafeteria in Con-
nection. Rates $1.56 up.

E. S. RICHARDSON, Proprietor

 

 

 

 

 

 

 

April 3, 1929

Detroit has been anticipated for some
time, and rumor has credited the
group with being interested in more
than one hotel here. ‘The taking over
of the Detroit-Leland,” said Mr. Bow-
man, “is the realization of hopes ex-
tending back several years and, need-
less to say, I am highly gratified.”

Paying tribute to the vision and en-
terprise of Detroit’s citizens, Mr. Bow-
man continued: “You have enormous
industrial enterprises located here
which give employment to ever in-
creasing thousands and bring a con-
stant influx of wealth.

“Such a city needs plenty of good
hotels and I predict you will consider
vourselves fortunate in having the new
Detroit-Leland, for we propose to
spare no effort in giving it a perfec-
tion of service that the residents of
the city and the traveling public will
be quick to appreciate.”

Hotels operated by the Bowman in-
terests include the Biltmores in New
York and Miami; the Commodore,
Belmont and Murray Hill in New
York; Sevilla in Havana, Cuba, and
Biltmore, Santa Barbara and Dupont-
Biltmore in Wilmington, Del.

—_+22>___
Items From the Cloverland of Michi-
gan.

Sault Ste. Marie, April 2—Naviga-
tion between the two Soos is now
open. The ferry is making schedule
time again, which means much more
activity at both places.

The Northwestern Leather Co., em
ploying 350 hands, expects to increase
its production about 50 per cent.,
which will mean an increase on their
payroll of at least 175 more employes.
The reason for the Soo plant increas-
ing production was caused by the
closing of the plant at Portville, New
York. Practically all of the addition-
al force of men will be hired in the
Soo. The local plant has never work-
ed at maximum capacity. The Soo
tannery has a capacity for producing
$4,000,000 worth of leather a year. For
the past year the plant has been work-
ing steadily, but not near capacity.
The Portville plant has been produc-
ing the same class of leather—high
grade upper shoe leather. It has not
as yet been announced whether or not
the Portville plant will be dismantled
or remain idle. There will be no
change in'the official staff at the local
plant, with but one exception. W. R.
Faulkner, formerly of the Soo, and
who has been superintendent of the
Portville plant, will return here as as-
sistant superintendent under Hope S.
Frederick. This will be pleasing news
to our merchants, especially at Algon-
guin, who will profit by the change.

The Grand theater at St. Ignace was
destroyed by fire last Saturday morn-
ing. The filling station owned by

William Albright, next door had a
narrow escape. The structure was
partly covered by insurance. It has

not as yet been announced as to
whether the theater will be rebuilt.

Stanley S. and Charles R. Smith
have gone into the delivery system
business. The new firm will be known
as Smith Bros. Delivery. They will
make four deliveries each day and
will do the delivering for the follow-
ing grocers: D..H. Patterson, RoC,
McMaster, P. T. McKinney, Lock
City Mercantile Co., C. O. Brown, and
Ermintinger & Graville. This is a
move in the right direction, giving
better service at less cost.

The Travelers Inn, at St. Ignace,
under the management of Mrs. Oliver
Vallier, is now open for business. The
dinner service, started April 1, will be
under the supervision of Joseph
Thibault.

A rabbit’s foot may be lucky, but
its original owner wasn't.

The probability is that the Soo air
port will be ready for dedication about
Tune 10. The City Commission has
authorized the Chamber of Commerce
to take charge of the dedication cere-
monies. Several seaplanes will be

MICHIGAN TRADESMAN

here. It is expected that the gather-
ing will bring together one of the
largest group of planes ever seen to-
gether in the Upper Peninsula. The
Ontario Air Service, with many hydro-
planes on the Canadian side of the
river, will be invited to participate in
the dedication. Half of the air field is
now completed and the work will be
resumed just as soon as the weather
will permit tractors and rollers to
operate.

Attempts will be made this week to
open the State ferry route between St.
Ignace and Mackinaw City. The
ferries are at Cheboygan, and as soon
as they get through they will start on
regular schedule for the season.

The saying that woman’s work is
never done is becoming nearly true
these days, with so many labor saving
devices to keep working.

William G. Tapert.
—_$_ 22. 2.—___

Twelve New Readers of the Trades-
man.

The following new subscribers have
been received during the past week:

Gus Johnson, Saginaw.

J. F. Adsitt, Saginaw.

Frank Marxer, Saginaw.

Frank Gielezyk, Saginaw.

Joseph Lehner, Saginaw.

Lugiewicz Grocery, Saginaw.

Dupuis Bros., Carrollton.

Norman C. Burke, Carrollton.

Blanding Milk Co., Greenville.

J. C. Laraway, Grand Rapids.

Daniel F. Niemeyer, Detroit.

J. J. Bartella, Escanaba.
—_++ >
Tantalum.

One of the elements first prepared
in quantity in its pure form a few
years ago, can now be obtained com-
This metal has been found
adaptable for radio-electrode and
structural parts. It is soft and easily
worked, yet it possesses considerable
strength. It has an extremely high
melting point.

Vi

mercially.

 
 
    
      

Wy

Ee /, Na

YO

y

fh hi

 

 

Simply delicious with jam or’
marmalade. Makes a wonder-
ful breakfast cereal served
with milk or cream. Fine
with poached eggs. Booklet
in every package gives dozens
of other tempting ways to

Y, serve. Ask your grocer today.
DUTCH TEA RUSK CO.
HOLLAND, MICHIGAN

HUAN

  

 

25

 

HOTEL

CHIPPEWA

HENRY M. NELSON, Manager
European Plan
MANISTEE, MICH.
Up-to-date Hotel with all Modern
Conveniences—Blevator, Etc.
150 Outside Rooms
Dining Room Service
Hot and Cold Running Water and
Telephone in every Room.
$1.50 and up
60 Rooms with Bath $2.50 and $3

 

“We are always mindful of
our responsibility to the pub-

lic and are in full apprecia-
tion of the esteem its generous

patronage implies.”

HOTEL ROWE
Grand Rapids, Michigan.
ERNEST W. NEIR, Manager.

 

 

 

 

 

 

 

 

 

 

CODY HOTEL

IN THE HEART OF THE
CITY OF GRAND RAPIDS

Division and Fulton

RATES
$1.50 up without bath
$2.50 up with bath

CODY CAFETERIA IN
CONNECTION

 

 

 

 

 

  
  

MELLON
PREFERS
BONDS

Kor obvious reasons.

Demand for call money
has depressed the market on
many non-speculative in-

vestments.

Consult the Old National
Company NOW!

b me OLD
NATIONAL

BANK

MONROE AT PEARL
SINCE 1853

       
 

 

 

 

 

 

    
   
  
   
  

   

aoe aiesadtatas fi
Gia hl a SeSsbtet asus crass \
Sau ril uuaamaseatssatieasse |

   
       

Warm Friend Tavern
Holland, Mich.

Is truly a friend to all travelers. All
room and meal rates very reasonable.

Free private parking space.

E. L. LELAND. Mgr.

 

FOR SALE

OR RENT

The Stevens Hotel

FENNVILLE, MICH.

On M89—5 miles from US 31
in biggest apple shipping town
in Michigan. Reason for selling
—death in family. Present own-
er has conducted hotel twenty-
six years.

 

 

 

CHARLES RENNER
HOTELS

Four Flags Hotel, Niles, Michigan, in
the picturesque St. Joseph Valley.

Edgewater Club Hotel, St. Joseph,
Michigan, open from May to October.

Both of these hotels are maintained on

the high standard established by Mr.
Renner.

The Brand You Know

Q 5
RASPBERRIES

Look for the Red Heart
on the Can

LEE & CADY Distributor

 

 

26

DRUGS

Michigan Board of Pharmacy. _
President—J. C. Dykema, Grand Rapids.
Vice-Pres.—J. Edward Richardson, D:-

troit. :
Director—Garfield M. Benedict, San-

dusky. .
Examination Sessions — Beginning the
third Tuesday of January, March, June,
August and November and lasting three
days. The January and June examina-
t'ons are held at Detroit, the August
examination at Marquette, and the March
and November examinations at Grand
Rapids.
Michigan State Pharmaceutical
Association. :
President—J. M. Ciechanowski, Detroit.
Vice-President—Chas. S. Koon, Mus-

kegon.
ey. A. Turrell, Croswell.
Treasurer—L. V. Middleton, Grand

Rapids. _ :
The Window Strip Question.

“Do you believe window strips help?
Would it be as effective to tell the
passerby that there is a fountain with-
in and announce the items either by
a menu or signs on the fountain?”

There are many people who know
just what they want at a fountain. The
item ‘s to be had at all fountains and
therefore a simple announcement that
there is a fountain is enough.

This is also true of people who are
hunting a fountain, who have decided
they want something a fountain offers
even if they have not decided what.
There are others who know what a
fountain offers and who would no
doubt be sufficiently influenced by the
mere announcement of the presence of
a fountain.

But there is another large class who
like fountain products but at the mo-
ment have no thought of indulging.
Yet were they to make some other
purchase they would be drawn to the
fountain. There are hundreds of these
walking along the street who have
nothing to take them into the store
where there is a fountain. The sign
simply announcing the presence of a
fountain would not draw them. Even
seeing a fountain through the door
would not create desire. But on the
window of a shop containing a soda
fountain there appears a small, neat
sign suggesting that some favorite
item is of unusual quality. Desire is
created and the person comes in. There
can be no doubt as to the value of the
It talks
to the people in a friendly way. It is
not a formal, general announcement,
but one suggesting the merits of a
specific item.

————
Peaches For Ice Cream Flavoring.
Ice cream manufacturers have found

window strip, properly used.

that peach ice cream made with well
ripened crushed fruit is popular in the
peach season, but that little is made at
other times, although other fruits such
as strawberry and pineapple are avail-
able throughout the year. For the last
three years, three members of the
United States Department of Agricul-
ture have been experimenting with
the preservation of peaches for use in
ice cream making, and have reported
in Technical Bulletin 84-T, “Preserva-
tion of Peaches for Use in the Manu-
facture of Ice Cream,” just published
by the department.

The experimental work was done in
the heart of the Georgia peach belt.
Tests of the product were made in
Washington. Two methods of preser-

MICHIGAN TRADESMAN

vation proved satisfactory and enabled
the experimenters to manufacture
cream of distinctive peach flavor and
of good consistency from fruit gather-
ed as much as a year previously.

The characteristic fresh peach odor
and flavor result from complex mix-
tures of substances which are highly
volatile and evaporate on exposure to
the air or in prolonged cooking.

Peaches were prepared by the ex-
perimenters in a commercial cannery
and were either canned and processed,
or were packed in cans and kept in
cold storage with temperature at 15
degrees F.

When ice creams were manufactured
from the products they were tested by
members of the staff of the office of
horticulture, who expressed opinions
as to the relative desirability of vari-
ous creams. The frozen material re-
tained the flavor in
slightly greater degree than that pre-
served by canning, but the difference
could be eliminated by using slightly
larger amounts of the canned pulp.
The results, say the investigators,
show conclusively that the flavor of
the preserved fruit is retained satis-
factorily by the methods described in
the bulletin.

characteristic

Pulp made from fully ripened fruit
was superior in flavor to that picked
at earlier stages of ripening, indicating
the desirability of preparing the fruit
in the immediate vicinity of the
orchards. There are considerable dif-
ferences in the adaptability to process-
ing between the various varieties of

peaches.
>...

Coconut Oil Soap as a Germicide.

Thorough washing of the hands
with any kind of soap will destroy any
adhering diphtheria bacilli, streptococci
and pneumococci, but according to
Walker, coconut oil soap is most ap-
preciably active against typhoid bacilli
at ordinary temperatures. The longer
period taken to wash the hands, and
the stiffer the lather formed, the more
certain is the killing of the typhoid
germs. The germicidal properties of
coconut soap are enhanced by raising
the temperature of the water used in
washing, and the activity of the soap
as a germicide against typhoid and
other germs seems to be due to its
high content of saturated fatty acids
and the very low proportion of un-
saturated acids. The suggestion is
made that coconut oil might advan-
tageously replace linseed oil in the
preparation of the official soft soap.

2-2.
Definition of Vitamins.

Vitamins are defined as substances
still indeterminate chemically and phy-
siologically, which the animal organ-
ism cannot synthesize, and which pos-
sess properties in certain fractions of
the unknown part of the diet which
are indispensable for the accomplish-
ment of vital phenomena in the adult,
or during the course of the develop-
ment of the animal, and whose absence
produces characteristic pathological
nutritional changes. It is considered
desirable to restrict the term to sub-
stances indispensable to the life of the
animal (excluding plants).

IN THE REALM OF RASCALITY.

 

Questionable Schemes Which Are
Under Suspicion. .
Adrian, April 1—-I would like to
know whether this concern is any
good; am enclosing some of the litera-
ture. They claim to have a warehouse
or something of the sort in New York,
but do not state whereabouts. I saw
this advertisement in the Extra Money
Magazine; they claim to stand back of
their advertisements. M. R.
The circular of the Lightning Co.,
St. Paul, Minn., describes “lightning”
as a battery rejuvenator, and suggests
that the product will lengthen the life
of batteries a year. The National Bet-
ter Business Bureau has made an in-
vestigation of “lightning’’ and other
battery solutions and does not find the
claims justified. This is just what any
practical battery worker will confirm.
Many owners of home lighting plants,
automobiles and radios are taken in by
the vender of these products. Some
of these products, like the patent nos-
trums of human consumption, give the
battery new life for a very brief period.
No battery manufacturer will recom-
mend the use of such rejuvenators.

Fur farming is not the “get-rich-
quick” kind of business that many
persons have come to believe it to be,
according to the Bureau of Biological
Survey of the United States Depart-
ment of Agriculture. Many who en-
quire about fur farming have the no-
tion that they can fence in a rugged
piece of land, turn loose some fur-
bearers, and collect large profits with
little effort, but the survey advises
prospective fur farmers with little ex-
perience to obtain employment on a
fur farm where they may familiarize
themselves with the principles involved
before engaging in the business them-
selves.

In a new publication, Leaflet No. 27-
L, “Recommendations to Beginners in
Fur Farming,” just issued by the de-
partment, recommendations to begin-
ners in fur farming are outlined, and
particular attention is called to the
popular misconceptions regarding the
enormous profits to be realized. The
leaflet also contains general informa-
tion on how to make a start in the
business, on areas suitable for fur
farming, where to obtain breeding
stock, what it takes to make a good
fur farmer, and species suitable for
propagation. Foxes, fishers, martens,
minks, otters, skunks, racoons, opos-
sums, beavers, muskrats, and rabbits
are the kinds of fur-bearing animals
treated.

A copy of the leaflet may be obtain-
ed by writing to the United States De-
partment of Agriculture, Washington,

The above recommendation of the
Department of Agriculture is worthy
of serious consideration by those con-
templating taking up the breeding of
fur-bearing animals. It confirms the
many warnings by the Realm on the
subject.

The following extract from an item
in an up-State paper brings home the
necessity of our warning against sign-
ing papers of any kind for strangers,
and signing anything under any cir-
cumstances without reading carefully:

One day a few months ago a
stranger walked into Mr. Hodge’s
place of business, and asked if he could
rent a little storage room for some ad-
vertising display fixtures which he said
a salesman, who was to come along
later, would unpack and distribute to

April 3, 1929

merchants. Mr. Hodge had plenty of
room and agreed to take a commission
on what was sold for the storage priv-
ilege. The man said he represented a
Detroit company.

“My partner was present,” said Mr.
Hodge, ‘‘and heard this conversation.
The agent handed me a slip to sign,
which I unwisely neglected to read.
About a week later I got an invoice
which read: ‘Sold to C. Hodge, fix-
tures amounting to $495.’ ”

And the Detroit concern collected

the $495 by transferring the note to a
bank, presumably an innocent party.
It is thus that our laws intended to
promote justice between individuals
are twisted for the benefit of the trick-
ster and sharper. Read before you
sign!

So extensive has become the financ-
ing of automobiles purchased, includ-
ing used automobiles, and so ruthless
the methods of the financing com-
panies in enforcing their contracts,
which always give them the big end
of the deal, that a recent court decision
putting a crimp in one of these meth-
ods should be interesting and useful.

These financing schemes, with a
very few exceptions, are always oper-
ated the same way.
the owner of a used car and decide to
trade it in for a new one. This repre-

Assume you are

sents probably 99 per cent. of automo-
bile transactions to-day. Also suppose
you propose to treat the car turned in
as cash payment, and wish to finance
the balance. This represents, I am
told, about 85 per cent. of all auto-
mobile transactions to-day. You go to
a dealer, A, and make your deal with
him. He, however, does no financing,
and tells you this will have to be done
through a financing company. He
then goes through the form of selling
the new car, not to you, but to the
finance company. He retains, how-
ever, the used car you have traded in.
The finance company then goes
through the form of selling the new
car to you, although it is more like a
lease. The contract the finance com-
pany makes you sign is the last word
in unfairness. It robs you of prac-
tically all rights, except the right to
make the payments. You even sign a
statement that the car bears no guar-
antee.

Suppose you default on a payment.
The company at once takes judgment
against you under the authority you
have given it in the contract, and sends
the sheriff after you to levy on every-
thing he can find belonging to you.
You can’t claim exemption, for you
have waived that in the contract.

In addition to this, the finance com-
pany issues a writ of replevin (an or-
der to seize) and takes the car away.
You have lost your used car, the pay-
ments you have made on it, the new
car, and in addition the company has
judgment against you for whatever
balance is due.

The decision I referred to in the be-
ginning is to the effect that in a case
like this the company cannot seize the
car. This is a hard blow at their re-
lentless methods and will take some
ingenuity to get around.

In the case in question one C. A.
Pusey traded in a used car, valued at

 

 

 

ago

 

 

;
|
|

ot ene tegen

 

 

 

 

 

April 3, 1929 MICHIGAN TRADESMAN 27
$400, for a $1,685 new car. The $400 Soluble Bismuth Salts. WHOLESALE DRUG PRICE CURRENT
used car was treated as the cash pay- In the course of a series of investiga-
ment, and the balance, $1,285, was tions undertaken with the object of Prices quoted are nominal, based on market the day of issue.
financed through a financing company — preparing new salts of bismuth which eis Cotton Seed -... 1 35@1 50 Belladonna _____- @1 44
called Rockwood & Co. Everything are soluble in oil, and also in organic Boric (Powd.)-- 9 @ 20 oo oo o aae 2 — aa a pe
was done exactly as I have outlined solvents, M. Picon succeeded in pre- oo -- ph g o Eucalyptus ---. 1 25@150 Buchu -.-__-_--- @2 16
above. The title certificate was made yaring two new compounds, bismuth  Citrie ---------- 53 @ 70 Hemlock, pure_. 200@2 25 Cantharides ---- @2 52
oan uiata ee oe Ne 8 I ee : Muriatic ce 3%@ 8 Juniper Berries. 4 50@4 75 Capsicum —-_-___- @2 28
to Rockwood & Co., but of course hexahydrobenzoate and bismuth cam- “Nitrig 77777777 9 @ 15 Pee vas 4 : a a ae ee 3 #4
3 pad 4 : eee fer eoen ) e ~ , @3 ie c GS  Cmchona —...__
Pusey got immediate possession of the = phocarbonate. The former is prepared Oxalic ---------- 15 @ 25 ta Ne | 1 23@1 40 Colchicum _____- @1 80
heating hexahydrol Gatland fo 34@ § ravender Flow. 6 00@6 25 Cubebs ______- @2 76
car. by cating vexa aye ro yenzoic acid anc Tartaric __._____ 52 @ 60 Tui Ga asad Baie @2 04
Pusey fell behind in his payments, yellow oxide of bismuth in molecular Bemoen 0@6 25 ents? eee g} =
z A : ; : i i r, I. @ $¢ Guaiae ....__ :
and the finance company worked its proportions ona water bath with OF way ao a a tne ar os @ 89 Guaiac, Ammon. @2 0$
usual trick of replevining the car. stant stirring, until a solid white salt Water, 18 deg.-_ 06 @ 15 Linseed, bid. less 96@1 09 fodine sect @: =
: A : aA : a Water, 14 deg... 54%@ 13 Linseed, raw. less 93@1 06 fodine, Colorless_ @1 50
Pusey, however, put up a fight instead is obtained. To remove the residue of Caisanata 20° @ 25 Mustard, arifil. 02. G © ten Ce _....... @1 “
of lying down as most victims do, and yellow oxide of bismuth which escapes Chloride (Gran.) 09 @ 20 a oo. ; a. a ao EE Ges oo 52
raise e in A eplevi ould transformation, the product, reduced Olive. Malaga, Nex Vonia . Gi #
raised the point that replevin could | prod en ue Mc yenil sana Ca = a
not legally be used. The Appeal toa powder, is dissolved in hot benzol, Ca 1 00@1 28 Olive, Malaga, Opium, Camp. 5 @1 4
Court upheld this contention, although filtered, and the benzol removed by Fir (Canada) -_ 275@3 00 green ----_--- 2 85@3 26 enue, conn @1 92
i inst i listillation in vac This salt is “Peru T°8°™ -- 3 Goga 25 Orange. Sweet 12 00@12 25 Rent se
the lower court had decided against it. distillation in vacuo. me sa 1 RMS Gites Ghee @2 50
The position taken was rather techni- soluble in organic solvents which do Tolu_ --.-------- 2 00@2 25 Origanum, com'l pipes 20 Paints
cal, but I will try to make it clear. not contain oxygen, and also in oils. oo baka So ~~~ § 60@5 70 Lead, rea dry _- 139% @14%
i in je . vead, white dry 13%@14%
[he court said in substance, “This is Bismuth camphocarbonate is prepared Cassia (ordinary). 25@ 30 oe rn at bP pa ee oe 34 @14i4
not a case of a motor company selling in the same way from camphocarbonic Cassia (Saigon) -- 50@ 60 co naeiwood, E. Ochre, yellow bbl. @ 2%

this car for $1,685 to Rockwood & Co.
leasing it to Pusey. The fact that it
was partly paid for by the $400 used
car changes that entirely. Rockwood
& Co. didn’t pay the whole $1.685, be-
Pusey had aiready paid $400.
Therefore what the motor company
did was to sell the car to both of them
together, Pusey paying $400 and Rock-
& Co. the

cause

wood

rest. They were
therefore joint owners, and as. one
joint owner cannot bring replevin

against the other, it follows that the
replevin was wrongly issued in this
case, and Pusey can still hold the car.”

This other

decision, if upheld in

states, as I believe it will be,
that in

purchased is

means

Every case where a new car

financed after the

ment for it has partly been made by

pay-

turning in a used car, the finance com-
pany, while it still has its other reme-
dies, cannot take the car back.
Elton J. Buckley.
{ Copyrighted, 1929.]

oxide of bismuth.
effect combination it is
necessary to add a very small amount
of water to the mixture.
——-->-o
Vaccinating Dogs For Rabies.
There are

acid and yellow
However, to

now many countries

where rabies, the “mad-dog” disease, is
America this
disease is perhaps as prevalent as any
world. At any rate

we stand surprisingly high in the list.

entirely eradicated, but in

where else in the
Perhaps this is because it is not gen-
that dogs can be vac-
cinated against this disease and that
the vaccination is simple,
and no more painful

erally known
inexpensive
than smallpox
vaccination which most of us undergo
at one time or another. It is surpris-
ing that a campaign among dog own-
ers has not yet been started to elimin-
ate this disease in America.
—__+-.
To avoid that tired feeling, keep up
your personal interest in your work.

 

Paris Green

dealer.

Grand Rapids

 

INSECTICIDES FOR 1929

Arsenate of Lead

Dry Arsenate of Calcium
Dry Lime and Sulphur, ete.

Largest stock in Michigan. Stock now in, you can
buy by the pound or a truck load if you are a

HAZELTINE & PERKINS DRUG CO.
Michigan

Fungi Bordo

Manistee

 

 

Sassafras (pw. 60c) @ 50
— Cut (powd.)

HSCs eee 20@ 30
Berries
Cubheb 20s & 00
Bish 2 oe 25
Juniper .._...___. 1@ 20
Prickly Ash ____.- @ 7
Extracts
Bicorice <2... 60@ 65
Licorice, powd. -. 60@ 70
Flowers
Arnica _.... 1 75@1 85
Chamomile Ged.) @ 50
Chamomile Rom. @ 75
Gums
Acacia, Ist _... 50@ 655
Acacia, 2nd __.. 45@ 50
Acacia, Sorts _.. 20@ 25
Acacia, Powdered 35@ 40
Aloes (Barb Pow) 25@ 35
Aloes (Cape Pow) 25@ 3d
Aloes (Soc. Pow.) 75@ 80
asafoetida ______ 50@ 60
BOW 22 90 @l1 00
Camphor _____ 90@ 9
G@uaisge 2 @ 60
Guaiac, powd  __ @ 70
Kino @1 25
Kino, powdered__ @1 20
Mivrrh 8 @1 15
Myrrh, powdered @1 25

Opium, powd. 19 65@19 yz

Opium, gran. 19 65@19 92
Shelige 200 65@ 80
Snelize 2. 75@ 90
Tragacanth, pow. @1 75
Tragacanth ___. 2 00@2 35
Turpentine ______ @ 30
Insecticides
Arsenic 2... 0O8@ 20
Blue Vitriol, bbl. $ 08
Blue Vitriol, less 09144@17
Bordea. Mix Dry 12@ 26
Hellebore, White
powdered __._.. 18@ 30

Insect Powder... 47%@ 60
Lead Arsenate Po. 1344@30
a and Sulphur

ee O8S@ 22

Paris Green -_.. 24@ 42
Leaves

Buehy 2220 @1 06
Buchu, powdered @1 10
Sage, Bulk __.___ 253@ 30
Sage, % loose __ @ 40
Sage, powdered... @ 35
Senna, Alex. -... 50@ 175
Senna, Tinn. pow. 30@ 35
Uva Ural 20@ 25

Oils
Almonds, Bitter,

true 20 50@7 75
Almonds, Bitter,

artificial __._. 3 00@3 25
Almonds, Sweet,

trae 1 50@1 80
Almonds, Sweet,

imitation -... 1 00@1 25
Amber, crude -. 1 25@1 50
Amber, rectified 1 50@1 75
Anise (2... 1 25@1 50
Bergamont -_.. 9 00@9 25
@ajenut ......- 2 00@2 25
Cassia. 4 00@4 25
Caster 1 65@1 80
Cedar Leaf ---. 2 00@2 25
Citronella __.-. 1 00@1 20
Gloves =. 4 00@4 25
Cocoanut —....- 27% @ 35
Cod Liver ------ 1 75@2 25
Croten _.....__ 2 00@2 25

LL 2. 10 50@10 75
Sassafras, true 1 75@2 00
Sassafras, arti'l 75@1 00
Spearmint ~_--_- 7 00@7 25
Soérm oo. 1 50@1 75
any 7 00@7 25
Tar USP _._.. 65@ 75
Turpentine, bbl. _. @66%
Turpentine, less_. 74@ 87
Wintergreen,

legit 2 6 00@6 25
Wintergreen, sweet

birch 20 3 00@3 25
Wintergreen, art 75@1 00
Worm Seed ---. 3 50@3 75
Wormwood -. 20 00@20 25

Potassium
Bicarbonate -_-. 35@ 40
Bichromate ..... 15@ 26
Bromide ____.. 69@ 8&8
Bromide _...). 54@ 71
Chlorate, grand. 23@ _ 30
Chiorate, powd.

Or Ntal 16@ 25
Cyanide _._.. . 80@ 930
lodide = 4 36@4 60
Permanganate __ 224%@ 35
Prussiate, yellow 35@ 45
Prussiate. red —_ @ 70
Sulphate 35@ 40

Roots
Alkanet _...._.. 30@ 35
Blood, powdered. 40% 45
Galamus 228 35@ 85
Elecampane, pwd. 2d3W 30
Gentian. powd. —~ 20@ 30
Ginger, African,

powdered -.--. 30@ 35
Ginger, Jamaica. 60@ _ 65
Ginger, Jamaica,

powdered _._-_ 45@ 60
Goldenseal, pow. 7 50@8 00
Ipecac, powd. -. 4 50@5 00
Eicorice .___.._._ sow 40
Licorice, powd.__ 20@ 30
Orris, powdered. 45@ 50
Poke, powdered__ 35@ 40
Rhubarb, powd -- @1 00
Rosinwood, powd. @ 650
Sarsaparilla, Hond.

ground ..____._ @1 10
Sarsaparilla, Mexic. @ 60
Squills 85@ 40
Squills, powdered 70@ 80
Tumeric, powd... 20@ 256
Valerian, powd._-_ @1 00

Seeds
Anise... @ 35
Anise, powdered 35@ 40
Bird, Ys 2! 13@ 17
Canary =... o@ 16
Caraway, Po. 30 25@ 30
Cardamon __---- 2 50@3 00
Coriander pow. .40 30@ 25
BM 220 15@ 20
Fennell ......._ 35@ 50

OM oe 7@ 16

Flax, ground .-. 7@ 15

Foenugreek, pwd. 15@ 25
Hemp 8@ 15
Lobelia, powd. ~~ oF 60
Mustard, yellow 17 25
Mustard, black_- a? 2
Poppy —..___-_

Quince __-.-___ 1 00@1 25
Sabadilla .._____ 45@ 50
Sunflower --,--- 12@ 18
Worm, American 30@ 40

Worm, Levant — 6 50@7 00

Tinctures
Aconite -...____- @1 80
Aloes 22... @1 56
Araiea, ..... @1 50
Acafoetida ---._- @2 38

Ochre, yellow less

3@ 6

Red Venet'n Am. 3%@ 7

Red Venet'n Eng. 4@ 8
Putty 2... 7) 5@ 8
Whiting, bbl ___ @ 4%
Viitine 54%@10
L. H. BP. Prep... 2 655@2 70
Rogers Prep. -. 2 55@2 70
Miscellaneous
Acetanalid _____ 57@ 75
Alam 60s, Oo@ 12
\lum. powd and
ground — 09@ 15
Bismuth, Subni-
trate oo 2 25@2 52
Borax xtal or
powdered _-... 05@ 13
Cantharides, po. 1 50@2 00
€alomel 2. 2 72@2 82
Capsicum, pow’d 62@ 75
Carmine _____ 50@8 00
sassia Buds ___. 30@ 3d
Cleves . 40@ 50
chalk Prepared. 14@ 16
Chieroform ____ 53@ 66
Chioral Hydrate 1 20@1 50
Cocaine _.____ 12 85@i3 du
‘ocoa Butter _.. 65@ 90
Corks, list, less 30-10 to
40-10%
Copperas ________ 03¢ 10
Copperas, l’owd. 4@ 10
Corrosive Sublm 2 25@2 30
Cream Tartar 353@ 45
Cuttle bone _ 40@ 50
Dextrine 6@ 15
Dover's Powder 4 00@4 50
Emery, All Nos. 10@ 15
Emery, Powdered @ 15
Epsom Salts, bbls. @03%
tupsom Salts, less 3%@ _ lv
Ergot, powdered __ @4 00
Flake, White _. 15@ 20
Formaldehyde, lb. 1314@35
Gelating 80@ 390
Glassware, less 55%
Glassware. full case 60%.
Glauber Salts, bbl. =
Glauber Salts less 04@
Glue, Erown _... 26 ic
Glue, Brown Grd 16@ 22
Glue, White -... 27%@ 35
Glue, white grd. 25@ 35
Glycerine ___..._ 20@ 40
Hops 2.02 75@ 95
odineg — 2. 6 45@7 00
Todoform —....... 8 00@8 30
wead Acetate -_. 20@ 30
face 2. @ 1 50
face, powdered. @1 60
Menthol ______ 8 50@9 50
Morphine _... 12 83@13 98
Nux Vomica -... 30
Nux Vomica, pow. 15@ 26
Pepper, black, pow 57@ 70
Pepper, White, pw. 75@ 85
Pitch, Burgudry. 20@ 25
Quassiq 12@ 15
Quinine, 5 oz. cans @ 69
Rochelle Salts _. 28@ 40
Sacharine  .-_... 2 60@275
Salt Peter 11@ 22
Seidlitz Mixture 300 40
Soap, green -.. 15@ 30
Soap mott cast _ @ 25
Soap, white Castile,
ease oo @15 00
Soap, white Castile
less, per bar -. 1 60
Soda Ash _...._ 3@ 10
Soda Bicarbonate ‘ane 10
Soda, Sai... 08
Spirits a @1 20
Sulphur, roll _... 3%@_ 10
Sulphur, Subl. _. 4%@ 10
Tamarinds _. ... 20@ 25
Tartar Emetic -. 70@ 75
Turpentine, Ven. 60@ 75
Vanilla Ex. pure 1 50@2 00
Vanilia Ex. pure 2 25@2 560
Zinc Sulphate .. 6@ 11

 

 

MICHIGAN TRADESMAN

 

    

April 3, 1929

 

GROCERY PRICE CURRENT

These quotations are carefully corrected weekly, within six hours of mailing

and are intended to be correct at time of going to press.

Prices, however, are

liable to change at any time, and merchants will have their orders filled at mar-
ket prices at date of purchase. For price changes compare with previous issues.

 

 

 

 

 

 

 

ADVANCED DECLINED
Cod Fish—Middles Veal
Winite Hand Picked Beans
Bottle Caps
Wrapping Paper
AMMONIA Kkrumbles, No. 424 _._. 2 70 Cod Fish Cake, 10 oz. 1 55
Quaker, 24-12 oz. case 250 Bran Flakes, No. 624 2 25 Cove Oysters, 5 oz. — 176
Quaker, 12-32 oz. case 2 25 Bran Flakes, No. 602 150 Lobster, No. \, Star 3 90
Bo Peep, 24, sm. case 270 Rice Krispies, 6 oz. __ 270 Shrimp, 1, wet 33
Bo Peep. 12. lge. case 2 25 tice Krispies, 1 oz. -. 150 Sard’s, % Oil, Key .. 6 10
Kaffe Hag, 12 1-lb.~ Sard’s, % Oil, Key __ 5 75
a5 730 Sardines. % Oil, k’less 5 25
All Bran, 16 oz. _._.._ 2 25 Salmon, Red Alaska 3 00
All Bran, 1) om. | 2 Salmon, Med. Alaska 2 40
All Bran, % oz. _._-_. 200 Salmon, Pink Alaska 2 25
Post Brands. Sardines, Im. %, ea. 10@28
Grane-Nuts, 24s ___ 3 80 Sardines, Im., %, ea. 25
Grape-Nuts, 100s ___. 2 75 Sardines, Cal. __ 1 35@2 25
Instant Postum, No. 8 5 40 Tuna, %, Curtis , doz. 4 00
Instant Postum, No. 104 50 Tuna, %s, Curtis, doz. 3 20
Postum Cereal, No. 0 2 25 Tuna, % Blue Fin - 2 25
Post Toasties. 36s -. 2 85 Tuna, 1s, Curtis, doz. 7 00
Post Toasties, 24s -_ 2 85
Post’s Bran, 248 _.... 2 70
Pills Bran, 12s __ 1 90 CANNED MEAT
Roman Meal, 12-2 lb._ 3 35 Bacon, Med. Beechnut 2 70
Cream a : -eae : . Bacon. Lge. Beechnut 4 50
Cream Barley, — Beef, No. 1, Corned __ 2 6
APPLE BUTTER Ralston Food, 18 ---. 400 Beef, No. 1, noe ag oe
Quaker, 24-12 oz., doz. 2 25 Maple Flakes, 24 -... 250 Beef, No. 2%, Qua., sli 1 65
Quaker, 12-38 oz., doz. 3 35. Rainbow Corn Fla., 36 250 Beef. 3% oz. Qua. sli. 2 15
Silver Flake Oats, 18s 140 Beef, 5 oz., Am Sliced 2 90
AXLE GREASE Silver Flake Oats, 12s 2 25 Beef, No. 1, B’nut, sli. 4 00
web 435 90 lb. Jute Bulk Oats, Beefsteak & Onions, s 3 70
mith 2 6 00 bag --_------------- 285 Chili Con Ca. 1s -. 1 85
10 lb. pails, per doz. 859 Ralston New Oata, 24 270 Deviled Ham, %s --. 2 20
15 Il atin. aon tf oe Ralston New Oata, 12 270 Deviled Ham, %s --.. 3 60
Se doe 19 1; Shred. Wheat Bis., 36s 385 Hamburg Steak &
25 Ib. pails, per doz. ° Shred. Wheat Bis., 728 i 5s Gules, Si 1 3 15
a Tscunt, 46 Potted Beef, 4 oz. -.. 1 18
anne POWDERS _ Wheatena, 18s ______ 370 Potted Meat, % Libpy 50
Arctic, 7 oz. tumbler 1 35 Potted Meat, % Libby 90
Queen Flake, 16 oz., dz 2 25 BROOMS Potted Meat, % Qua. 85
Royal, 10c, doz. ______ 95 Jewell, doz. -.------—- 25 Potted Ham, Gen. %& 1 86
Royal, 6 oz., doz. _-_. 270 Standard Parlor, 23 Ib. 8 25 vienna Saus., No. % 1 45
Royal. 12 0z., doz. __ 5 20 Fancy Parlor, 23 Ib... 9 35 vienna Sausage, Qua. 95
tins ih -31 20 Ex. Fancy Parlor 25 Ib. 976 veal Loaf, Medium __ 2 26
Calumet, 4 oz. doz. % ose Fey. Parlor 26 lb. _ :
Cainmet, 8&8 oz., doz. 1 95 > Seer ee eee
Calumet, 16 oz., doz. 3 ~~ Whisk, No. 3 -~------- 276 i eng — a
alumet. 5 Ib.. doz. 12 is ampbeus —___-_---.--
Seat. 10 Ib.. doz. 19 00 BRUSHES Quaker, 16 ox __. 1 10
Rumford, 10c, per doz. 95 | Scrub 1 60 Fremont, No. 2  .---. 1.25
Rumford. 8 oz., doz. 1 85 Solid Back, 8 in. ---- Snider, No. 1... i
Rumford, 12 oz.. doz. 2 40 Solid Back, 1 in. ---- 1 75 suiuier, Ne. 2 20 25
Rumford. 5 lb.. doz. 1250 Pointed ~~ ------ - £26 van Comp, small ___ °
tove Van Camp, med. -..-
K. C. er FE  —————— 1 80
10c size, 4 doz. —---— ee -- 20) ~6CANNED VEGETABLES.
15c size, 4 doz. ------ 5 50 ee Se Asparagus.
=e eS . — No. 1, Green tips 3 76
25c size. 4 doz. —----- oe . oe —
bec size, 2 doz. —_____ 8 80 a eg aes ec ; . No, 2%, Large Green 4 50
80c size. 1 doz. ------ 6 85 ee - sone og 21 ee =
6 6 pans, 10
EO >. Wee, 1 Sor. a. Green Beans, 2s 1 8502 25
nine. lll ll CC 7 Green Beans, 10s i 00
CANDLES L. Beans, 2 gr. 136g3 65
JENNINGS Electric Light, 40 Ibs. 12.1 Lima Beans, 2s,Soaked : 16
Plumber, 40 Ibs. -_--. 13. Soa a 2 2 in 1 1603 .
.' Paratuns, te _...... 4% eets, No. 2,
The Original Paraffine, 126 —....... ise Beets, ag 2, cut 1 45@2 +4
Wicker _ 4 Corn, No. 2, stan. _. 1
coer Tudor, 6s, per box __ 30 Corn, Ex. stan. No. 2 1 36
Se 4 as ce 2 00 Corn, No. 2, Fan. 1 80@2 35
cal + CANNED FRUIT Corn, No. 10 .. 8 ~~ 76
0... ee Apples, No. 10 6650 Hominy, No. 32 2. 110
Apple Sauce, No. 10 800 Okra, No. 2, whole .. 2 15
Apricots, No. 2% 3 40@3 90 Okra, No. 2, cut -... 1 75
Am. Ball,36-1 0z., cart. 100 Apricots, No. 10 8 50@11 00 Mushrooms, Hotels 32
Quaker, 1% oz.. Non- Blackberries, No. 10 750 Mushrooms, Choice, 8 oz. 35
freeze, dozen __-_-._. 85 SBlueberries, No. 10 _. 14 00 Mushrooms, gh Extra 60
Boy Blue. 36s. per cs. 270 Cherries, No. 2 -.. 3 25 Peas, No. 2. jig 36
Cherries, No. 2% ..-. 400 Peas, No. 32, © sire,
BEANS and PEAS Cherries, No. 10 __. 13 00 JGRe ..6. eee 85
100 lb. bag Peaches, No. 10 Pie 650 Peas, No. 2, Bx. Sift
Brown Swedish Beans 9 00 Peaches, No. 2% Mich 2 20 nS fo Sat 5
Pinto Beans -.------ 950 Peaches, 2% Cal. 2 25@2 60 peas Ex. Fine, French 26
Red Kidney Beans __ 11 00 Peaches, 10, Cal. ---- 850 pumpkin, No. 3 1 60@1 75
White Hand P. Beans 11 50 Pineapple, 1 sli. oota 1 36 Pumpkin, No. 10 5 00@5 50
Cal. Lima Beans ____ 15 00 Fineapple, 2 sli. -----_ 260 Pimentos, %, each boi
Black Eye Ueans .. 11 50 P’apple, 2 br. sl. --__ 225 pjmentoes, %, each —
Split Peas, Yellow __ 800 P’apple, 2 br. sl --.34® ut potatoes, No. 2% 1 -
Split Peas, Green -. 900 Prapple, 2%, sii. ---- 300 Sauerkraut, No.3 1 45@1 75
on ron. 750 P’apple, 2, cru. ----- 360 Succotash, No. 2 1 66@8 50
Pineapple, 10 crushed 9 50 Syceotash, No. 2, glass 2 80
BURNERS Pears, No. 2 -.-._-. 300 Spinach, No. 1 ....._ 1 .
Queen Ann, No. 1 and Pears, No. 2% a 375 Spnach, No. 2.. 1 60@1 90
a 2. 35 Raspberries, No. 2 bik 325 Spinach, No. 3.. 3 35@3 50
White Flame, No. 1 eee a ee ee. ie ee 50@7 00
ann 2, See... 2 25 Raspb's Black, Tomatoes, No. 2 _--_-_ 1 60
No. 10 _.----------- 15 0@ Tomatoes, No. 3 _--- 2 25
BOTTLE CAPS Rhubarb, No. 10 ____- 475 Tomatoes, No. 10 --.. 7 50
a Lacquor, 1 gross Strawberries, No. 2 _. 3 25
ag pga 14. +‘Strawb’s, No. 10 __-. 11 00 CATSUP.
Dbl. Beech-Nut, small ____ 1 65

Lacquor, . gross
pkg., per gross 4

BREAKFAST FOODS

Kellogg’s Brands.

Flakes, No. 136 2
Flakes, No. 124 2
Flakes. No. 102 2
No. 224
No. 202

Corn
Corn
Corn
Pep,
Pep.

ao

CANNED FISH
Clam Ch’der, 10% oz. :
Clam Ch. No. 2 _.._.
Clams, Steamed, No. 1 3
Clams, Minced, No. % 2
Finnan Haddie, 10 oz. 2
Clam Bouillon, 7 oz.. 2
Chicken Haddie, No. 1 3
Fish Flakes, smell _. 1

     

Lily of Valley, 14 oz... 2 25
Lily of Valley, % pint 1 66
1

Sniders, 8 oz. =... 65
Sniders, 16. 0z. .....- 2 35
Quaker, 8 oc. 2. 1 30
Quaker; 10 oz. _..._. 1 #
Quaker, 14 o7. 1 90

Quaker, Gallon Glass 12 50
Quaker, Gallon Tin -. & 60

CHIL! SAUCE

Snider, 16 os. ........._ 3 30
Snider, 8 oz. ....-.. ao 2 30
Lilly Valley, 8 oz. .. 2 25

Lilly Valley. 14 os. .. 3 26

OYSTER COCKTAIL.

Sniders, 16 oz. __-..... 3 3@
Sniders, 8 of. ___.... 80
CHEESE.
Roguefort 9. 45
Kraft, small items 1 65
Kraft, American -. 1 66
Chili, small tins -. 1 6
Pimento, small tins 1 65
Roquefort, sm. tins 2 25

Camembert, sm. tins 3 26

Wisconsin Daisy ___. 27
Wisconsin Flat ___.__ ad
New York June -_-_-_- 34
map SAPO 22 2 42
eC 33
CHEWING GUM.
Adams Black Jack ---- 65
Adams Bloodberry ---- 65
Adams Dentyne __------ 66
Adams Calif. Fruit ---- =
Adams Sen Sen ____-___
Beeman’s Pepsin --_...- <

Beechnut Wintergreen_
Beechnut Peppermint -
Beechnut Spearmint ---
Doublemint --..---.-..- 65
Peppermint, Wrigleys __

Spearmint, Wrgileys _. 65
Stier Vrakt 2. 65
Wrigley’s P-K  -..---.. 66
Yens |
Teer 2 65
CLEANER

Holland Cleaner
Mfd. by Dutch Boy Co.
$0 in cane 2. 5 50

 

Droste’s Dutch, 1 ! 8 50
Droste’s Dutch, 4 = 4 50
Droste’s Dutch, % Ib. 2 35
Droste’s Dutch, 5 lb. 60
Chocolate Apples 6 6

Pastelles, No. 1 ----.12 60
Pastelles, % ib. -_---- 6 60
Pains De Cafe _...- — 3 00
Droste’s Bars, 1 doz. 2 00
Delft Pastelles -..... 32 15
1 Ib. _— Tin Bon

- caeeeeeee= —13 00
7 oz. "Rose Tin Bon “

awe ewe eee ee ==

que ee 13 20
12 oz. Rosaces ___--.10 80
% Ib. Rosaces __---. 7 80
¥% tb. Pastelles —.---- 3 40
Langues De Chats ._ 4 80

CHOCOLATE.
Baker, Caracas, %s ---- 37
Baker, Caracas, %s _... 35

CLOTHES LINE.

Hemp, 50 ft. ____ 2 00@2 25
Twisted Cotton,

es 3 50@4 00
Braided, 50 ee 5
Sash Cord __.. 3 50@4 00

 

HUME GROCER CO.

ROASTERS
MUSKEGOR, MICB

 

COFFEE ROASTED
Worden Grocer Co.

Melrose 36
Laverty =. 25
ste 42
meGrew 2 40
Morton House ------ 49
pe ie ele ee enol at 37
Roval Ciub __.._..... 32

 

McLaughliin’s Kept-Fresh

 

Co. Brands

Nat. Gro.
Lighthouse, 1 lb. tins_.

49
Pathfinder, 1 Ib. tins__. 45
Table Talk, 1 lb. cart. 43
Square Deal, 1 lb. car. 39%
Above brands are packec
in both 30 and 50 Ib. cases.
Coffee Extracts

M. Y., per 100 ___-_- 12
Frank’s 50 pkgs. -. 4 26
Hummel’s 60 1 Ib. 10%

CONDENSED —

Leader, 4 doz. __.__. 7 00
lacie, 4 doz. -..-_ 9 00
MILK COMPOUND
Hebe, Tall, 4 doz. _. 4 60
Hebe, Baby. 8 do. -. 4 40
Carolene, Tall, 4 dos.3 =

Carolene, Baby --_---- 3 60
EVAPORATED MILK
Quaker, Tall, 4 doz.__ 50
Quaker, Baby, 8 doz. 40
Quaker, Gallon, % doz. 50
Carnation, Tall, 4 doz. 70
Carnation, Baby, 8 dz. j

Oatman’'s Dundee, Tall

ee wpe Be ee ee ee
a en sw
So

Oatman’s D'dee, Baby 60
Every. Day, Tall ----. 80
Every Day, Baby ---- 4 70
Pet, Tall 70
Pet, GAapy, 8 oz... 4 60
Borgen s Tal 2 4 70
Borden’s Baby ----__-- 4 60
CIGARS

G. J. Johnson's Brand
G. J. Johnson Cigar,

2c 75 00

Worden Groner Co, “——
Airedale 35 00

Havana Sweets -... 35 00
Hemeter Champion --. 37 50
Canadian Club 35 00
Rose O Cuba, Slims 37 50
Little Tom _.----.... 37 60
Tom Moore Monarch 75 00
Tom Moore Panetris 65 00
T. Moore Longfellow 95 00
Webster Cadillac _._. 75 00
Webster Astor Foil. 75 00
Webster Knickbocker 95 00
Webster Albany Foil 95 00
Bering Apollos .... 95 00
Bering Palmitas .. 116 00
Bering Diplomatica 115 00
Bering Deliozes __.. 120 00
Bering Favorita ..-. = 00
Bering Albas eo

CONFECTIONERY
Stick Candy Paile
Standard __........ ae
Pure Sugar Sticks 600s 4 00
Big Stick, 20 lb. case 18

ae

Mixed Candy
Kindergarten  ---.-_-- i ae
henger ooo 13
ee Oe 12
French Creams -—--___ 15
Paris, (Creams —__....._ 16
Grocers: aa

Fancy Chocolates

5 ib. Boxes
Bittersweets, Ass’ted 1 75
Choc Marshmallow Dp 1 60
Milk Chocolate A A 1 76

Nibble Sticks -..... 85
Chocolate Nut Rolls . 1 85
Magnolia Choe -.... aw 4 25
Bon Ton Choc —... 1 50

Gum Drops Pails
Anite 1
Champion Gums --.-. ~~ 26

Challenge Gums -...... 14
Superior, Boxes _._..... 23

Lozenges Pails

A. A. Pep. Lozenges 15
= A. Pink Lozenges 15

A. A. Choc. Lozenges 15
Motto Hearts -..--... 19
Malted Milk Lozenges 21
Hard Goods Pails
Lemon Drops --_----.-.
oO. F. Horshound dps. .. 8
Anise Squares ---.~...- 18
Peanut Squares _.--..-- 17
Horehound Tablets __-. 18
Cough Drops Bxs
Potnam’s —...._._____ 1 36
Smith Bros. ...._.... 1 6e

Package Goods
Creamery Marshmallows

4 oz. pkg., 12s, cart. 85
4 oz. pkg., 48s, case 3 40
Specialities
Pineapple Fudge ------ 19
Italian Bon Bons -.-.. 17
Banquet Cream Mints_ 25
Silver King M.Mallows 1 15
Handy Packages, 12-10c 80

Bar Goods

Mich. Sugar Ca., 24, 5¢ 15
Pal O Mine, 24, 6c .... 76
Maity Milkies, 24, 5c .. 75
Lemon Rolls -.---_..-- 16
Tra ia, 2, Se ._..... 15
No-Nut. 274. Se ........ 76

 

COUPON BOOKS
50 Economic grade 8 60
100 Kconomic grade 4 6v
500 Economic grade 320 ev
1000 Economic grade 37 ov
Where 1,000 books are
ordered at a time, speciai-
ly printed front cover is
furnished without charge.

CREAM OF TARTAR
6 lb. boxes

DRIED FRUITS
Appies

NY. Fey., 50 lb. box 16%
N. Y. Fey., 14 oz. pkg. 16

Apricots
Mvaporated, Choice ____ 2%
Evaporated, Fancy ____ 29
iusvaporated, Slabs -... 18

itren
40 ib, box 2. 4u

Currants
Jackages, 14 oz. -..... 30
Greek, Bulk, Ik. ._.... 20

Dates
Dromedary, 36s ______ 6 75

Peaches
Evan. Cheice
Evap. Ex. Fancy, P.P. 18

Peel
Lemon, American _____ 30
Orange, American _____ 30

Raisins

Seedeg, bulk  ....._

07
Thompson’s s‘dles blk 06%
oo 8 seediess,
1 Os, oo
See ok 15 oz.

08%,
_.--- 08%

California Prunes
60@70, 25 lb. boxes__@10
50@60, 25 lb. boxes_. @11
40@50, 25 lb. boxes_.@12
30@40, 25 Ib. boxes__.@13
20@30, 25 lb. boxes__.@16
18@24, 25 lb. boxes..@18

Hominy
100 lb. sacks — 3 5@

Macaronl
Mueller’s Brands
9 oz. package, per dos. 1
9 oz. package, per case 2 66

Bulk Geede
Elbow, 20 lb.
Egg Noodle, 10 lbs. -. 14

Pear! Barley
Chester 2. 4 26
0G 20 wae 4 09
Barley Grits .......... § 00

Sage
Hest india a. 30

Taploca
Pearl, 100 lb. sacks -. 09
Minute, 8 o2., 38 dos. ¢ Uo
Dromedary Instant _. 3 50

Pearl,

FLAVORING EXTRACTS

 

JENNINGS’
PURE
FLAVORING
EXTRACT
Vanilla and
Lemon
Same Price
of. . 1 35
1% oz. .. 1 80
2% oz. _. 3 0b
3% oz. __ 4 20
2 Of, 2 75
4 oz. .. 5 00
8 oz. _. 9 00
16 oz. __ 15 00
3% os.
Amersealed

At It 56 Years.

 

Jiffy Punch
S$ doz. Carton ... 2 25
Assorted flavors.
FLOUR
Vv. C. Milling Co. Brands
idly White _.... 30
Harvest Queen ______ 7 60
Yes Ma’am Graham,
B08 2 2 20
FRUIT CANS
F. O. B. Grand Rapids
Maeon
Halt oint FO
One pint _... a ?
One quart -.— ........ 9 18
Half gallon __....._.88 25
ideal Glass Top.
Halt piet
One pint —_..._... 9 30
One quart oe ah
Half gallon -........ 15 #@

 

 

 

 

 

 

 

 

   
     

   

April 3, 1929
MICHIGAN TRADESMAN
GELATINE PETROLEUM PRODUCTS 29
oe ba _* From Tank cae gai SHOE BLACKENING
S dos 4 05 ank Wagon. Barreled Pork WASHING POWDE
Plymouth, White ____ 1 56 es Crown Gasoline _. 11 Clear Back -- 25 00@28 00 ss 1, Paste, doz. __ 135 Bon Ami Pd, 3 dz. b e ela etlgaeei
Quaker, 3 doz. _______ 99, ned Crown Bthyl -..-.-. 14 Short Cut Clear26 00@29 Combination, dz. 1 35 Bon Ami Ca z. bX 375 Lea & Perrin, large-- 6 00
2 2 ie Ga. a Gy Sait Gaare “0 Dri-Foot, dez. _._.__. 20 Brillo mi Cake, 3 dz. 325 Lea & Perrin, small__ 3 35
JELL D S Bellies __ 18-20@18-19 ae Doz. -------- i 35 Climaline, 4 doz. ____ 85 Pepper --------------- 1 60
P Y AND PRESERVES In Iron Barrels i 9@ Grandma, 100, 5c ____- Ss ee ee er 2 40
Coane Ib. pails __..3 39 Perfection Kerosine 13.6 Cuan 4 bac | Hh coe Seg y my 4 25
ki ge 30 Ib. pails 1 75 Gas Machine Gasoline 37.1 ; Lard STOVE POLISH Gold Dust, 100s ___-__ 4 00 nee oe 9 oz., doz, 2 25
Pure hoe ca —. oe eee oe 60 Ib — dvane # Blackne, per doz 1 35 os a i Large 320 A-1 <a aes : is
a +» dz 2 40 ___-advance % Black Silk L ae , 2 in G3. ta 5
Iso- 50 lb. tubs __..advance % Black Silk oo dz. 140 La France Laun., 4 dz. 3 60 HOO, 6 Of 3 30
VIS MOTOR OILS 6 ih. pelle aden ee hapa doz. 1 35 Old Dutch Clean. 4 dz 3 40
JELLY GLASSES In tron Barrels 10 lb. pails _...advance % feaatine Pes = ; 35 Octagon, 96s -------- 3 90 TEA
Son, per doe 2... — aa 2 3 Ib. pails ..--advance 1  @ Wieuld or 4 4 35 Rinso, 40s —-_------~-- 3 20 i
happy Medium 11 3 Ib. pails ----advance 1 Radium. per doz oz. 140 Rinso, 248 __-------~-- 525 avregi nea"
a... CL 171 Compound tierces ____ 13 fiiciea Sun, per don. 35 Rub No More, 100, 10 Pe oan oe 35@ 35
OLEOMARGARINE ix Heavy _....._.. 7.1 Compound, tubs -.---- 134%, 654 Stove Enamel, dz. 2 So a 1.5.) = 37@5?
Van W Tr Wiesel Na. 6. das. Rub No More, 20 Lg. 400 N cy -.~----------- 52@61
‘ernntiewne © . No. 5, doz. 95 Spotl No. 1 Nibb
99g rands Vul potless Cleanser, 48 ' S _______ 4
Carload Disributor Bs Sausages co age 10, doz. 1 35 20 oz. Cee "se 1 tb poke Siftine 2
= olarine Bologna --- 18 . per doz, -... 3060 Sani Flush, 1 doz. -- 2 25 Gunpowd
fiee oo 18 Sapolio, 3 doz. ------ 316 Choice __- ai
are a 21 SALT ae wey no 6 Ge ee be
ae ee ' Snowboy, eae Ee
iron Barrels Veal ae ae 7. pee S42 ih: SG Snowboy, 12 Large __ 265 p Ceylon
Light pe na 65.1 Teneue, Vallied lee 35 ea 26. ol ee 1 25 oe a On 2 7 20 ekoe, medium _____ wt
Riki Co . oddehoese 0 odize 24-2 2 Sunbrite, 50 doz. >
Haase Oe 65.1 cheese --.------ 18 Med. No. t Bbis. .._ ; “ Wyandotte, a oe @ Li : English Breakfast
ee 66.1 N Ms r 2 85 47 Cone
as oe med No. 1, 100 Ib. bk. 95 on Medium -_____ 28
q iam ls coi Gicted Mens aoe Spec., 70 Ib. 95 apices oon Choice _.__ 35@36
Nucoa, 2 and 6 lb. __. 20% Polavine (“ho 65.1 Hams, Cer. 14-16 as re Meat, 50 Ib. 57 ongou, Fancy ____ 42@ 43
w 4 ‘Transmission Oli .... 65.1 Hams. Cert. oe ee nk on Whole Spices
lison & Co.’s Brands Finol, 4 oz. cans, dog. 1 60 16-18 fh. O74) cream, 100 lb., each 85 alispic i Mediu ore
Oleo Finol, 8 oz. cans, doz. 225 Ham, sins Butter Salt, 280 lb. bbl. 4 24 Cl spice, Jamaica ---- @25 Choic m= ------------~- oe
Certified _____- a, _Parowax, 100 Ib. 10% “93 _ Knuckles — Fee oe Se Cee Ss a ae 45
ee eee el Ue cue woe Bin a Salt, 280 Ib. bbl. 410 Cassia, a aa @22 ee 50
06 arowax, 30, 1 Ib. __ 9.7 ries Boiled 7 2 oe per -_ _.-. 2.45 Ginger, Ae — on
i. ams —...____ oa fee Ginger, Cochin _____- TWINE
Boiled Hams / @4: 50, 3 lb., per bale ____ 2 85 M D> oe @25 Cott
: s J aan Mace, Pe > on, 3 pl
MATCHES Minced Hams — —_ @i2 28 Ib. bags, Table -. 42 Mixed, ig ae 133 Cotton, 3 ne le
Swan, 144 _____.__ 4 20 Bacon 4/6 Cert. __ 24 @29 Old Hickcory, Smoked, Mixed. 5c pkes., doz. @45 Wool 6 oy 00 7
Diamond. iti box co oe 6-10 Ib. ------------ ato Neteen Won oo a
Searchlight, 144 ga Beef Nutmegs, 105-110 _._ @5
Cd Ohio Red Label, 144 bx 4 pe } Bonel Pepper, Black ------ @ie VINEGAR
- Blue Tip, 144 box 5 00 ee Rump, new -- 3 oo@as = wie: ore 23
io Blue Tip. 720-1c « Resctan ~ ' White Wine. 86 grata. ‘
*Blue Seal. ina - lc ; = N ee Pure Ground in Bulk White W =o = grain._ 2
“Reliable. 144 "4 00 on ae Liver Abcuice Jamaica i grain. 19
Federal, 144 -__--___ 5 25 aS Give ------------------ Lz Cloves, Zanzibar eo @4e
*1 Free with Ten. ee oo. Gu ea N WICKING
ce 10 Ginger. Corkin _____ @35 No. 0. per grosa
Safety Matches acces. . pt. cans 2.76 Mustard @32 y 1, per gross oot =
Quaker, 5 gro. case__ 4 50 ’ qt. cans 466 Mace, Penang __- 1 39 No. 2, per gross ___. 1 50
eS ; : RICE epost. Bist @s55 oe par gross _.__. «3 3
PICKL fancy Blue Rose _.-. 05% Netwess @5: erless Rolls, per doz. |
NUTS—Whole fue c Fancy Head --~------ 7 oe whe O80 oe No. 2, dos 50
edium ° -epper, Caye zi oo ee ochester, No. :
> as 5 galion, 400 i .. 4 75 Pasi suanien a aa Rayo, per pees sp Gs "
Fancy Mixed ae - e ROLLED OATS a 5
bse Sicily __--__ 22 i een 7 Flake, 12 New Seasoning WeCGENWARE
eanuts, Vir. Roasted 111 16 Gallon, 2250 -- rocess -------.~-.- 2 25
ee jonitc. ata. hag (oa. ae 7 . oe 18 Regular __ 1 80 Chill Powder, 15c -_-. 1 35 Bus! Baskats
a a SL citer iis Bactiy $76 Ber cane, %4, 3 Celery Salt, 3 oz. __-. 96 ushels, narrow band,
Pecans, Jumbo --_--. 40 a 12s, China__ 380 Five case lots ~~ * Pity i 2 02%, --_-----~- 90 Ph aha col ee 1 75
Pecans, Mammoth — 50 Dill Pickles = oo. 12s, China .. 3 25  Todized, 24, 2 Ibs. __—- 2 om posi me Sar 1a we band,
Walnuts, Cal. -_-. 30@35 Gal to Sacks, 90 Ib. Jute 8 10 ' 7 pepe 16% Mark handles ___-.. 80
Hickory 0 07 N ' Oo 230, doz. -- 9 60 Fonelty, 336 a2. _... 3 26 Mz chia drop handle. 90
ay eager SOPs 2 25 eal — Bouquet ____ 4 50 ao single handle. 95
Salted Peanuts ah en. Gian eee 2 er sib cig ari arses 20 Splint, | hai a aoa ta 1 60
ou. 32 oz. Glass Thrown 2 30 Dutch on Rusk @ Marjoram, 1 oz. -___-- 50 Spine large -_______. 8 50
wo No. fb 14 Dill Pickles Bulk Brand - oO. Twenty Mule Team nce Foz. ______ 90 ae pic ag ep eanes 7 60
5 Gat, 260 oot ae 206 r bares ‘ wme, tom. . Spine, small
. Shelled 16 Gal. Gao - ‘ - . rolls, per case __._ 4 26 24. 1 Ib. packages .. 325 Tumeric, 2% oz -—— = 6 50
ne. oe GG Gee Te po Se 7S 48, 10 oz. packages __ 4 35 a Churns
Peanuts, Spanish, 7 ee 50 12 rolls, per case __-_ 1 50 96. % Ib. packages __ 4 00 Barrel, 5 gal., each __ 3 40
125 Yb. bags ------- 12, i. cartons, per case __ 1 70 STARCH Barrel, 10 gal., each._ 2 65
Riterte, 0 32 PIPES 18 cartons, per case -_ 2 55 3 to 6 gal., per gal. _ 16
Fovans Salted 80 Porned 36 cartons, per case __ 5 00 SOAP oo Pail a
alnuts Mancl ig : oO, per doz. -_m 2 95 alls
anchurian __60 boo aden mo we 1 oe) > Am. Family, 100 box 6 30 on ati 40 Ibs. ____ 11% 10 at. Galvanizea 2 50
Eine Ribbon, pee dos, 4 36 SALERATUS Crystal Wihite, 100. 420 Arae, eM a JL © GO ye at. Galvanized ___. 2%
MINCE MEAT ee lk I 385 Cream, 48-1 mee ee at Galvanized ““~ 3 00
None Such, 4 doz. --_ 6 47 PLAYING CARD Fels Na Se jaa ice 475 Quaker, 40-1 oe a 10 at Ti ring Gal. Ir. 5 00
. SAL SO a Nee Owe SO ll—“‘C™ % . Tin Dairy ____ 4 00
Quaker, 3 doz. case __ 3 50 jBattle Axe a DA Flake White, 19 box 4 20 z
Libby, Kegs, wet, Ib. 22 xe, per doz. 265 Granulated, bbls. -.._ 1 80 fap Hose, n00 Ths 7 & om Mouse Wee
Leeuw os fen ee $5 Argo, 48, 1 Ib. pkgs. 3 60 Mouse, wood, 6 holes. 10
OLIVES Babbitt’s, 2 doz. --__ 2 75 eS 36 2% Ib. Palm Olive, 144 box 11 00 poco saa ae pkgs. 2 62 aig tin. 5 holes ss 5
é BO, ¢ o . Kes. 2 > at, y eek
4 oz. Jar, Plain, doz. 1 35 ee or 249 Lava, 100 bo ------- 490 Silver Gina pe i. 293 Rat pane maaan a= == 1 00
10 oz. Jar, Plain, doz. 2 35 FRESH MEATS : Octagon, 12¢ ........ 5 0@ Elastic, 64 pkgs. ____ 5 - Mouse ean aa nn 1 00
14 oz. Jar, Plain, doz. 4 50 Beet COD FISH Pummo, 100 box a _ >
Pint Jars, Plain, doz. 3 1b . Sweetheart -—-. $85 ‘Tiger, 50 Ibs. oe . 06 Tubs
Quart Jars, Plain, doz. 5 50 Top Steers & Heif. .--_ 24 Mines ----- 20 art, 100 box - 5 70 ae Large Galvanized 8 75
1 Gal. Glass Jugs, Pla. 2 10 Good St'rs & H’f, 1544@22 eo % Ib. Pure -. 19% Grandpa Tar, 50 sm. 2 10 Medium Galvanized _. 7 =
5 Gal. Kegs, each .-_- 8 50 Med. Steers & eit. - 20 dof 1 40 Grandpa Tar, 50 lIge. 3 50 SYRUP Small Galvanized — ti
a= So = 135 Com. Steers & Heif. 15@16 Wood boxes, Pure 30% Guakes Havduatec : oo. a fad ..___ 6 75
. , Stuffed, doz. 2 35 af 7 ash
9% oz. Jar, Stuff., doz. 3 75 Veal Whole Cod ~---------- 11% Cocoa, 72s, box __.. 2 86 Blue Karo, No. 1% __ 277 Banner, en
1 Gal. Jugs, Stuff., dz. 275 Top —_- . ee Tar, 100 bx 400 Blue Karo, No. 5 + ae : a Brass, single __%___ ie =
Good —_.. ue : 18 HERRING wi y Soap, 100, 10¢ 725 Blue Karo, No 10 4 7 Pies single —_-______ 6 00
e Medium oes lliams Barber Bar, 9s 50 BR ee _. 371 Double Peerless _ 8 50
ARIS GREEN ee LG Holland Herring Williams Mug, per a Red Karo, No. 24 — 3.05 Single Peerless ______ 7 50
oo. Mixed, ae ci , Zz. 48 ted Karo, No. 5, 1 dz. 4 29 we Queen ale 5 50
Spring Bamb 22 8 31 A hall bbis. .. 8 76 CLEANSERS Red Karo. No. 10 .. 4 Of (fee ee 7 25
Cond ot eee 30 Mixed, bbls. --.-.--- 16 50 al 13: Wood Bowls
or ee 28 Milkers, Kegs __..___- 1 20 . Maple Flavor ps it aaa a 5 00
nen rae Ea 21° Milkers, half bbls. -- 9 75 SS Orange, No. 1%, 2 dz, 350 17 in. moe -------- $ 00
Mutton Milkers, bbls. ------ 18 50 Vi ¢ Gvaced Mo. & 1 don 190 (i Bete a8 oe
K K K K Norway 9 5 : : je eaugae
Good _. : + ay _. 19 50
Midis : [ee 1 40 i — WR
Medium --------—----- Cut Luneh —______-—- isl HB §—Kanuck, ver gal. 150 Fipre, ‘Manila, “white ¢
Boned, 10 lb. boxes —_ 15 | A Kanuck, 5 gal. can __ 6 50 oT ane white 05%
Pork ij Or a Butchers DF 06%
i an 06
tii nee : . He : Maple Kraft poe pl
’ 2 AG ake Herring P as Kraft Stripe ao
Medium hogs -------- 16 % bbl., 100 Ibs Michigan, per gal. .. 2 75 ' 0914
= Weavv hore _______- 1B : compan 6 50 Welehs. ner sab _... ¢ 25
Bel Car-Mo Brand Sein med. 250 26 ie . YEAST CAKE
Butte ackerel COOKING apie, 3 dom
“4 1 ib. Tine _.._.. : : a 24 Tubs, 60 C s hie Sunlight, 3 doz ~2s
Shoulders _--- 19 : ount, fy. fat 5 75 Mazo! Sunligh “a 3 70
: os., 2 do. in case__ mee cl ee a a5 Pails. 10 Ib. Fancy fat 1 75 Pints. 2 es Yeast Foam, 3 doz io 3 i.
5 Ib. pails TEREST SEN eae 7 oe ee _ ints, doz. _-6.75 Yeast F . ide 10
Neck bones ------------ 06 White Fish Quarts. 1 doz... 6 25 oam, 14% doz. 1 35
Half Gallons, 1 doz. — 11 75 Y
EAST—COMPRESSED

25 Ib. pails weer wr ee--— 92 i i =
ri 1 a... 14 Med 00 80 Can Cases, 80 1 1) a
I mmings es rk ah allele eee . Fan ns A: Zz l 3 k Cc
cy, 100 Ib. 13 . $4. per case Gallons. 4 doa 1 ( le
2 ae ‘ is hmann per doz.
, ? . 30

 

30

Commends Secretary Gezon’s Action
on Cigarette Outrage.

At our recent convention we passed
a resolution condemning the use of
girls’ pictures and testimonials in con-
nection with cigarette advertisements.

I received the following letter from
Escanaba, which speaks for itself. It
was addressed to the President, but I
am sure he will not mind it being pub-
lished:

Escanaba, March 15—By accident I
found this little notice of the stand
your Association has taken in con-
demning the advertising of the cigar-
ette manufacturers. As Regent of the
Deer of Isabella Trinity Circle,
362, I wish most heartily to congratu-
late your organization and wish you
success in this movement.

If we can assist you in any way in
having these signs with the pictures
of young ladies smoking cigarettes re-
moved from the Upper Peninsula we
will be happy to do everything in our
power to do so. Please send me a
copy of your resolutions and I will
present the same before the Escanaba
Women’s Club, the Women’s Relief
Corps, the Seven Different Units of
the P. T. A. the Kiwanis Club, the
City Council, the Rotary Club, the
Daughters of Isabella and any of the
other organizations in our sister cities
of Gladstone. Menominee, Marquette
and Iron Mountain.

I am so happy that some movement
is on the way to try to stop the using
of girls’ pictures to advertise cigar-
ettes. Mrs. A. F. Aley.

i will say that i have taken the
matter up with the offenders, but as
yet have received no answer.

Let the good work go on and may
| hear from others.

Paul Gezon, Sec’y.

——_22.2>—___—_
Auto Output Keeps at a High Peak.
April 1—-With the first
quarter of the year behind it, the au-
enters the second
and with every
facilities will
for weeks to

De troit .

tomobile industry
weriod at full speed.
ndication that factory
capacity
come. January and February
record-breaking months, as, no doubt,
March will be. This will show figures
for the initial ¢ »f 1929 that will

manufacturers themselves.

lemands

pe strained to
were

quarter

for cars of all makes
and ascii are surpassing any similar
uistory.

G MM. Williams, President of the
Marmon Motor Car Co.,

to-day the new Marmon-built Roose-

announced

velt, and revealed, in detail, the first

straight-eight car ever produced to

sell under $1,000. It is in production
1 a 300-car-a-day basis in a complete
line that includes five-passenger sedan,
collapsible coupe and
and four-passenger Victoria coupe.

Motor Car Co. has

rumble seat,

The Cadillac
launched an expansion program that
calls for an of $5,000,000.
Whe completed, the Detroit
i to produce

expel iditure
plarts
60,000

an in-

 

will be in position
acs and LaSalles annually,

Last year

  

Cad
crease of 50 per cent.
Cadillac’s dollar value totaled approxi-
ately $103,000,000.

- branches were established

 

’ niversal Credit Co. in the
first quarter of the year, making seven-
for the extension of authoriz:d
finance plans on time sales. Be-
the close of 1929 it is expected

the company will have a complete

 

MICHIGAN

operating branch at every point in the
United States where a ford factory is
located. The credit company’s
ness in the first year exceeded $15,-
000,000.

The Gardner Motor Car Co.,

busi-

of St.
Louis, is out with a new seven-pas-
an eight-in-line model
mounted on a 143 inch wheelbase with
A new seven
passenger sedan has also been added
to the Gardner series 125 line, mounted
on a 133 inch wheelbase chassis.
Nash has added two models to its
moderate priced Special Six 400 series
line

senger sedan,

a 125 horsepower motor.

a roadster and seven-passenger

 

sedan.

Production of Model A fords is be-
ing rapidly increased at the Canadian
plant, and a total of 140,000 is now
1929,

A fact not generally known is that
the Hudson Motor Car Co. plant pro-
automobiles than any
other single location in the world. The
ford, Willys-Overland and Chevrolet
branch

scheduled for

duces more

all operate assembling units

where the final operations are com-
pleted on the cars. The best example
of this is the ford assembling chain at
plant, where most
manufactured for
each day, but
where only about 500 completed cars
are turned out—enough to supply the
At the Hudson plant
400 Hudsons and 1,500 Essex cars are

the River Rouge
all ford parts are
more than 8,000 cars

local demand.

turned out complete every day.

>> __
Attractive Bag Ensembles.

Bag and scarf ensembles for wear
with the various types of Spring suits
are to be found sports and formal
styles. Those for use with the sports
costumes are made of knitted woolens
in modernistic designs and vivid diag-
The bags are made after
back-strap

onal stripes.

the simple models with
either a flap opening or one of the

finished — off

ornament either of leather or galalith.

patented tops with an

The scarfs which accompany these
in new shapes so that
neither too full nor bulky
about the neck,
flare out in
knotted.
others have the

bags are made
they are
but at the same time
interesting wings when
lined with silk,
edges bound with a

Some are

narrow ribbon or finished with a but-
tonhole stitch in a contrasting color.

Another bag ensemble is shown with
a belt and hat to match. The bags
are made in pouch stvle, mounted on
either a metal or composition frame,
loop for handle or a
of the bag fabric, but
These sets come in brilliant

with a thumb
top chain made
braided.
colors, as well as conservative shades.
Plaids, solid

checks, gay prints and

colors are used in striking combina-

tions or alone. The hats have narrow

lttle bands finished with tailored bows

or cocards, while the belts have fancy

buckles in composition or metal. Some

of the scarfs are quite large, being

made with the idea of giving a collar

effect to a sleeveless frock with a
low-cut neck.
—_—__» 2+.

Summer Coats Being Featured.

“White” coats are being featured
for Summer promotion in ready-to-
wear. The range of the offerings

TRADESMAN April 3, 1929

soft hues and pinks are
The garments are being

pastel colors,
outstanding.
offered at popular levels to meet the
demand of consumers who do not care

comprises white, off-white and pastel
shades of flannel and basket-weave
garments. The latter type are ex-
pected to receive most favor, although
manufacturers do not figure that flan-
will be neglected. In the

to spend as much for a summer coat
as for a spring or fall garment.

nel styles

     
     

and Crackers

ASTERPIECES _
OF THE BAKER'S ART

—

 

ee ae
Re Yee
Me ee.

io mime” —e

-—
Or every 0 ocassion

gle )

ai

iv
— cil

Te

h f
I AN oma

                   

 

 

 

 

 

 

 

MOTHER’S DAY

MAY 12

Candy is the Ideal Gift

Stock up with JOWN EY'S
GIFT FACK AGES

NATIONAL CANDY CO., INC.

PUTNAM FACTORY

GRAND RAPIDS, MICH.

 

 

MILLER PEANUT PRODUCTS CO.

Michigan’s Greatest Exclusive Peanut Products
Manufacurers and distributors to the Jobbing Trade

OUR LEADING BRAND — PLAYERS PEANUTS
1996 GRATIOT AVENUE DETROIT, MICHIGAN

 

 

 

GUARANTEED

PRODUCTS—Power Pumps That Pump.
Water Systems That Furnish Water. Water
Softeners. Septic Tanks. Cellar Drainers.

 

 

“THE PUMP SUPREME”

MICHIGAN SALES CORPORATION, 4 Jefferson Avenue

PHONE 64989 GRAND RAPIDS, MICHIGAN

 

 

 

 

 

 

 

   
 
   

 

 

ian 2-H eae

 

 

 

April 3, 1929

MICHIGAN TRADESMAN

31

 

Proceedings of the Grand Rapids
Bankruptcy Court.

Grand Rapids, March 22—On this day
was held the first meeting of creditors
in hte matter of John Verburg, Bankrupt
No. 3696. The bankrupt was present in
person and represented by attorney Seth
R. Bidwell. No creditors were present or
represented. Claims were proved and al-
lowed. The bankrupt was sworn and ex-
amined without a reporter. No trustee
was appointed. The first meeting then
adjourned without date and the case has
been closed and returned to the district
court, aS a case without assest.

On this day also was held the first
meeting of creditors in the matter of
Roy J. Parker. Bankrupt No. 3691. The
bankrupt was present in person and rep-
resented by attorney R. G. Goembel. No
creditors were present or represented.
No claims were proved and allowed. No
trustee was appointed. The bankrupt was
sworn and examined without a reporter.
The first meeting then adjourned with-
out date, and the case has been closed
and returned to the district court, as a
case without assets.

In the matter of Leonard W. Bigler,
Bankrupt No. 3728. The funds have been
rece.ved and the first meeting of cred-
itors has been called for April 8.

In the matter of Peter Jensen, Bank-
rupt No. 3718. The first meeting of cred-
itors has been called for April 8.

In the matter of William Blair, Bank-
rupt No. 3726. The funds have been re-
ceived and the first meeting of creditors
has been called for April 8.

In the matter of Frank H. Misner,
Bankrupt No. 3727. The funds have been
received and the first meeting of cred-
itors has been called for April 8.

In the matter of John M. Schleicher,
sankrupt No. 3603. The sale of assets
has been called for April 12, at 106 North
Front street, Niles. The stock in trade
and fixtures of this estate consists of a
Bennet oven, pans, tools, equipment and
machinery, all used in a retail bakery
shop and appraised at $1,563.70. All in-
terested in such sale should be present at
the time and date.

In the matter of Henry Boutell, Bank-
rupt No. 3730. The sale of assets has been
called for April 11. at the premises for-
merly occupied by the bankrupt, 708
Jackson street, Muskegon. The stock in
trade and fixtures of this estate consists
of groceries and fixtures for a grocery
store and meat market, and scheduled by
the bankrupt at approximately $1,855. All
interested in such sale should be present
at the time and date.

In the matter of Peter Jensen, Bank-
rupt No. 3718. The sale of assets has
been called to be held on April 10, at the
premises formerly occupied by the bank-
rupt at Trufant. The entire stock and
trade and fixures for a retail grocery store
and meat market will be sold. The same
is scheduled by the bankrupt at approx-
imately $1,180. All interested in such sale
should be present at the date and time.

March 25. On this day was held the
first meeting of creditors in the matter of
T. George Finucan, Bankrupt No. 3709.
The bankrupt was present in person and
represented by attorney Amos F. Paley.
No creditors were present or represented.
Claims were proved and allowed. No
trustee was appoined. The first meeting
then adjourned without date, and the case
has been closed and returned to the dis-
trict court, as a case without assets.

On this day also was held the first
meeting of creditors in the matter of Leo
J. Joslin, Bankrupt No. 2701. The bank-
rupt was present in person, but not rep-
resented by attorney. No creditors were
present or represented. Claims were
proved and allowed. No trustee was ap-
pointed. The bankrupt was sworn and
eamined wxithout a reporter. The first
meeting then adjourned without date, and
the district court as a case without as-
the case will be closed and returned to
sets, upon the payment of the filing fee
which the bankrupt was ordered to pay.

On this day also was held the first
meeting of creditors in the matter of
Harry Hull, Bankrupt No 3706. The bank-
rupt was present in person and repre-
sented by attorneys Dunham & Cholette.
No creditors were present or represented.
No claims were proved and allowed. No
trustee was appointed. The bankrupt
was sworn and examined without a re-
porter. The first meetiog then adjourned
without date, and the case has been closed
and returned to the district court as a
case without assets.

On his day also was held the first
meeting of creditors in the matter of
John Thorpe, Bankrupt No. 3689. The
bankrupt was present in person, but not
represented by attorney. No cred tors
were present or represented. No claims
were proved and allowed. No trustee was
appointed. The bankrupt was sworn and
examined, without a reporter. The first
meeting then adjourned without date, and
the case has been closed and returned to
the district court, as a case without as-
sets.

March 26. On this day was held the
first meeting of creditors In the matter of
Martin J. Vandenhout, Bankrupt No. 3705.
The bankrupt was present in person and
represented by attorneys Munshaw &
Herscher. Creditors were present in per-
son and by G. R. Credit Men’s Associa-
tion. Claims were proved and allowed.
The bankrupt was sworn and examined
without a reporter. Edward De Groot,

of Grand Rapids, was elected trustee, and
his bond placed at $500. The first meet-
ing then adjourned without date.

March 26. We have to-day received the
schedules, reference and adjudication in
the matter of Wallace A. Stanley, Bank-
rupt No. 3734. The matter has been re-
ferred to Charles B. Blair as referee in
bankruptcy. The bankrupt is a resident
of Grand Rapids, and his occupation is
that of an investigator. The schedule
shows assets of $166 of which $30 is claim-
ed as exempt, with liabilities of $1,662.30.
The court has written tor funds and upon
receipt of same, the first meeting of
creditors will be called, note of which
will be made herein.

Mareh 26. We have to-day received
the schedules, reference and adjudication
in the matter of Edward J. Larcom,
Bankrupt No. 3736. The matter has been
referred to Charles B. Blair as referee
in bankruptcy. The bankrupt is a resi-
dent of Muskegon Heights, and his occu-
pation is that of a laborer. The schedules
show assets of $1,700, of which the full
amount is claimed as exmpt, w.th liabili-
ties of $888. The court has written for
funds and upon receipt of same tne first
meeting of creditors will be called, note
of which will be made herein.

March 26. We have to-day received the
schedules, reference and adjudication in
the matter of John Folkema, Bankrupt
No. 3735. The matter has been referred
to Charles B. Blair as referee in bank-
ruptecy. The bankrupt is a resident of
New Era, and his occupatien is that of
a poultryman. The schedule shows assets
of $4,660 of which $615 is claimed as ex-
empt, with liabilities of $6,500.47. The
court has written for funds and upon
receipt of same the first meeting of cred-
itors will be called, note of which will
be made herein. The list of creditors of
said bankrupt is as follows:

 

 

Peter Westing, New Era ___-_---~$3,700.00
Van Appledorn Bros., Holland __ 530.00
Peter Wiersma, Zeeland  _-----. 200.00
Will Sweet, New Eva 234.84
bert Aueuwa, New Bra —______ 22.30
Churchill and Webber, New Era__ 50.88
J. CC. Ham & Co.. New Bra 1,550.00
John M. VanderVen. New Era -_ 49.00
Vanette Bros., New Era ___-______ 44.00
Cuuiculll & Webber, New Era ---- 26.45

Morch 23. We have to-day received the
schedules, reference and adjudication in
the matter of John KE. Rich, Bankrupt
No. 3733. The matter has been referred
to Charles B. Blair as referee in bank-
ruptcy. The bankrupt is a resident of
Grand Rapids, and his occupat-.on is that
of a laborer. The schedules show assets
of none with liabilities of $782.93. The
court has written for funds and upon re-
ceipt of same the first meeting of cred-
itors will becalled, note of which will be
made herein.

March zo. On this day was held the
first meeting of creditors in the matter of
Nick Hagis, Bankrupt No. 3712. The
bankrupt was present in person and rep-
resented by attorneys Corwin, Norcross
& Cook. The creditors were represented
by J. H. Himelstein, attorney. No claims
were proved and allowed. No trustee
Was appointed. The bankrupt was sworn
and examined without a reporter. The
first meeting then adjourned without
date, and the case has been closed and
returned to the district court, as a case
without assets.

On this day also was held the first
meeting of creditors in hte matter of
Karl Alexander, individually and as Alex-
ander’s Bakery. Bankrupt No. 3713. The
bankrupt was preesnt in person and rep-
resented by attarneys Watt & Colwell.
Creditors were represented by attorney
Glen D. Mathews. Claims were proved
and allowed. No trustee was appointed.
The bankrupt was sworn and examined
without a _ reporter. The first meeting
then adjourned w.thout date, and the case
has been closed and returned to the dis-
trict court as a case without assets.

On this day also was held the first
meeting of creditors in the matter of
Walter Pietrzyk, Bankrupt No. 3660. The
bankrupt was not present, but represent-
ed by attorneys McIntyre & Shaw. Cred-
itors were represented by Francis L.
Williams and S. Zamierowski, attorneys,
and by G. R. Credit Men’s Association.
The first me&ting then adjourned to
‘April 9.

March 26. On this day was held the
first meeting of creditors in the matter of
Charles H. Wileox, Bankrupt No. 3707.
The bankrupt was present in person, but
not represented by attorney. Creditors
were present in person and represented
by attorneys Jackson, Fitzgerald & Dalm.
No claims were proved and allowed. The
bankrupt was sworn and examined before
a reporter. M. N. Kennedy, of Kalama-
zoo, Was appointe dtrustee, and his bond
placed at $100. The trustee was directed
to investigate the value of the assets and
report. The first meeting then adjourned
without date.

On this day also was held the first
meeting of creditors in the matter of
Walter W. Porter and Perey N. Barron,
individually and as copartners as Porter-
Barron Hardware Co., Bankrupt No. 3715.
The bankrupts were present in person
and represented by attorney C. S. Beebe.
Creditors were represented by attorneys
Fred G. Stanley; Jackson, Fitzgerald &
Dalm and H. M. Kimball and by Kala-
mazoo Association of Credit Men and
G. R. Association of Credit Men. Claims
were proved and allowed. The bankrupts

were each sworn and examined before a
reporter. M. N. Kennedy. of Kalamazoo,
was appointed trustee, and his’ bond
placed at $2,000. The first meeting then
adjourned without date.

March 27. On this day was held the
first meeting of creditors in the matter
of Ralph Troutman, Bankrupt No. 3694.
The bankrupt was present in person anil
represented by attorney Robert W. Burns.
No creditors were present or represented.
No claims were proved by creditors pres-
ent. No trustee was appointed. The
bankrupt was sworn and examined with-
out a reporter. The first meeting then
adjourned without date and the case has
been closed and returned to the district
court as a case without assets.

On this day also was held the first
meeting of creditors in the matter of
Horry N. Barr, Bankrupt No. 3721. ‘The
bankrupt was prsent in person and repre-
sented by attorneys Hilding. Hilding “4
Tubbs. Creditors were present in person.
Claims were proved and alowed. The
bankrupt was sworn and examine with-
out a reporter. No trustee was appointed.
The first meeting then adjourned without
date, and the case has been closed and
returned to the district court, as the case
has been closed and returned to the ds-
trict court as a case without assets.

In the matter of Perry Bacon, Bank-
rupt No. 3711, the first meeting of cred-
itors was held March 25. The bankrupt
was present in person and represented
by attorney Willard G. Turner, Jr. No
creditors were present or represented.
One claim was proved and allowed. No
trustee was appointed. The bankrupt
was sworn and examined without a re-
porter. The first meeting then adjourned
without date, and the case has been clos-
ed and returned to the district court as a
case without assets.

>
Grocer Who Sells Bread at One Dollar
Per Loaf.
(Continued from page 20)
what a striking commentary it is on

the universal wealth of our people
when any man anywhere can expect
to sell enough bread of any kind or
description at a dollar a loaf to justify
facilities for the
He did see, of
course, as any sensible observer sees,

the installation of
manufacture thereof?”

that price alone does not sell goods
and that
goods, goods with any legitimate claim

good goods, meritorious
to consumer attention can be sold by
any seller of merchandise in this most
wonderful country in this year 1929.

Consider that the great mills in
Minneapolis, costing literally millions
of dollars, are constructed largely to
facilitate the removal of bran from our
white patent flour and that then we
pay other large sums for the addition
of bran in our bread, biscuits, break-
fast foods, etc., and vou will have an-
other sidelight on some of the things
we do as a people which can be cap-
italized by the merchant with im-
agination.

Clarence Saunders, you will remem-
Then
he locked horns with Wall street and
lost his shirt.

ber, invented Piggly-Wiggly.

He started over again
with a chain called “Clarence Saun-
ders, Sole Owner of my Name,” and
But the
eight stores he established in Char-
lotte, North Carolina, were
and closed out in short order.

is successfully coming back.

abandoned
Why?
Perhaps because there are plenty of
people in Charlotte who want dollar-a-
loaf bread.

In Atlanta a chain advertising man
stenographer who took
Ts this
sitting al-
together pretty? No, they have to keep
their ears to the ground. All is not
With
people who can pay a dollar a loaf one

brought a
down every word of my talk.

because the chains are

entirely lovely in chain circles.

must provide something besides cut
prices on a few staples.

Paul Findlay.

Business Wants Department

Advertisements inserted under this head
for five cents a word the first insertion
and four cents a word fer each subse-
quent continuous insertion. if set in
capital letters, double price. No charge
less than 50 cents. Small display adver-
tisements in this department, $4 per
Inch. Payment with order is required, as
amounts are too small to open accounts.

FOR SALE—Clean stock of men’s and
boys’ clothing, furnishings. and shoes;
also good house and two lots. Would
eonsider farm for part payment. W. H.
Parry, Vassar. Mich. 58

CORNER GASOLINE-station for sale
or trade; brick building; plenty of room
for expans on. Wonderful opportunity for
right party. 90 miles from Detroit, on
U.S. 12. What have you? Detroit prop-
Rosenthal, Albion, Mich.

59

CASH REGISTER—National, like new;
electrically operated; four draws. Will
sell at a bargain and take small register
in trade. Capitol Shoe Rebuilders, 18 E.
Fulton St., Grand Ranids. Mich. 60

FOR SALE—Meat market and grocery.
Long established bus ness. Will sell stock,
fixtures, and building for $3,000. <A real
bargain. John Linton, Alto, Mich. 61

For Sale—Leading cash meat market in
Michigan college town. Address No. 62,
c/o Michigan Tradesman. 62

erty only. H.

 

FOR SAILE—Ideal location for summer
hotel, private club, boys’ or girls’ camp.
On beautiful Michigan lake. 300 feet lake
frontage; sandy beach; bass fishing. Two
splendid buildings, twenty-two rooms,
completely furnished. Exclusive. Terms.
Address M. L. Bransfield, 6741 Chappel
Ave.. Chicago. 63

FOR SALE—Bank building and fixtures.
The two-story and basement brick build-
ing formerly oceupied by the bank of
Tustin, also the furniture and fixtures
used in said bank. Henry Knowlton,
Receiver, Cadillac, M ‘ch. 64

FOR RENT—The store room now oc-
ecupied by the Brooks Department Store,
St. Louis, Michigan. Good department
store location. Inquire of H. W. Dancer,
c/o Edson-Moore Co., Detroit, Mich., or
Vere E. Nunn, St. Louis, Mich. 65

FOR SALE—Servel icless refrigerator,
store size. Inguire Mrs. F. A. Hinds,
Ceresco, Mich. 53

FOR SALE—Eighteen-foot counter with
solid oak top. Harry DeWeerd, R. F. D.
No. 9. Grand Rapids. Telephone 751F13.

54

Merchant wants small stocks mdse.
Greene, Mechanie & Pearl, Jackson, Mich-
igan. :

FOR SALE—Retail grocery business in
a good live town, 1200 population, on
U.S.31. Stock and fixtures about $5,000.
Will sell stock with or without building.
Last vear’s business about $35,000. If
interested, address No. 57, c/o Michigan
Tradesman. oe:

For Sale—Grocery stock. Will sell stock
and fixtures, rent building and apartment
above store if desired. If interested, write

>

56

 

W. D. Sargeant, Fremont, Mich. 42
For Sale — Two general merchandise
stores doing good _ business. Will” sell

with buildings or without. $1,500 will
handle one, $3,000 the other. Address No.
50

50, c/o Michigan Tradesman. 5

For Sale—New and refinished Northey
coolers, refrigerators, freezer and top dis-
play cases. Send for special list. High
class salesman wanted. S. B. Rosenthal,
district salesmen, 3240 Rochester Ave.,
Detroit, phone Garfield 7750; or address
Northey Mfg. Co., Box 538 T, Waterloo.
Iowa. a

1 OFFER CASH!
For Retail Stores—Stocks—
Leases—all or Part.
Telegraph—Write—Telephone

L. LEVINSOHN
Saginaw, Mich.
Telephone Riv 2263W
a ie) Chit: Oe eth)

 

CASH FOR MERCHANDISE

Will Buy Stocks or Parts of Stocks of
Merchandise, of Groceries, Dry Goods,
Shoes, Rubbers, Furniture, etc.

N. D. GOVER, Mt. Pleasant, Mich.

ace

 

LT
ee

Consult someone that knows
Merchandise Value.
GET YOUR BEST OFFER FIRST.
Then wire, write or phone me and I
will guarantee yor in good American
Dollars to get you more for your store
or plant of any description.
ABE DEMBINSKY
Auctioneer and Liquidator
734 So. Jefferson Ave., Saginaw, Mich.

Phone Federal 1944.
Buyers inquiring everyday—

 

 

 

 

 

32 MICHIGAN TRADESMAN April 3, 1929
Late News From the Michigan thirty years, to obtain the special The All-American Aircraft show Union Trust building. The organiza-
Metropolis. Numidian marble for the lobby. will be held in Convention Hall under tion was formerly located in the old

The building adjoining the old es-
tablishment of Lou Eppinger, 131
Cadillac Square, dealer in hunting and
fishing equipment, has been taken over
and remodeled to handle the increas-
ing business of the firm. Visitors to
Detroit, especially those who love the
out-door life, should not fail to visit
this newly equipped building, where
Mr. Eppinger has taken the outdoors
indoors by a series of truly remark-
able architectural and woodland set-
tings. The basement and first floor
of the building have been given over
to commercial displays including hunt-
ers’ footwear, clothing, hunting, fish-
ing, golf and archery equipment. The
second floor is finished with real red
and white birch for a background.
Tents, log cabins and many complete
camp units are scattered about amid
realistic woodland scenery lighted by
an intelligent and expert setting of
softly colored electric bulbs. The top
floor has been equipped for a club
room for the use of the local chapter
of the Izaak Walton league and in the
space allotted to this column it would
be impossible to describe the wonders
of this room, with its display of wild
life, the woods, the streams, and such
scenes as greet the sojourner in an
actual forest. The business of Lou
Eppinger from a small local beginning
thirty-three years ago, has assumed
national proportions. W. B. Moulton,
who looks after the advertising and
sales promotion activities of the firm,
has had an experience that places him
in a class with the wood craft pioneers.
A span in his life was lived in the
Canadian woods where he hunted,
fished and trapped, miles from civiliza-
tion—and made a good living at it, he
says. Mr. Eppinger is to be con-
gratulated on his new and uniquely
equipped place of business. He is a
director in the local chapter of the
Izaak Walton league.

 

Funeral services for Henry Elliott
Rose, of 610 Blaine avenue, sales pro-
motion manager of the Hupp Motor
Car Co., who died in St. Petersburg,
Florida, on March 26, were held in this
city on Saturday March 30. Mr. Rose
went to Florida three months ago in
an effort to regain his health. He is
survived by his widow, Mrs. Athelene
Rose.

N. Schneider, general dry goods
dealer, at 5414 Chene street, and own-
er of similar stores on Catherine street
and Davison avenue, is building a new
store on Davison and it is understood,
when completed, he will consolidate
his various stores under the one roof.

The new Union Trust building on
Griswold, between Larned and Con-
gress streets was opened officially to
the public for inspection, on Tuesday.
The new building, a radical departure
from the ordinary present day type of
architecture, presents a most colorful
and striking appearance in the down-
town business section of Detroit. Its
inspiration is drawn from the old
Mavan Age of splendor. To carry out
this motif, among other things, the
builders went to a marble quarry in
Africa which hadn’t been open in

The Detroit Radio Dealers Associa-

_tion, recently organized here, gathered

at the Book-Cadillac Hotel Tuesday
evening for their first smoker and ban-
quet, which is planned to be an an-
nual event. Harvey Campbell, vice-
president of the Detroit Board of
Commerce, acted as toastmaster and
was introduced—a superfluous gesture,
insofar as Mr. Campbell is concerned
—by the newly-elected president,
Frank J. Bailey, head of Bailey’s
Music House, 1451 Broadway. Be-
sides numerous speakers including C.
C. Bradner, Detroit Free Press humor-
ist, a great array of entertainers and
orchestras topped off the affair.

Fred Sainsbury will open a confec-
tionery and magazine store in the
Recreation building, Lafayette at
Shelby, within a few days.

F. D. Hinchman, member of one of
Detroit’s oldest families and prominent
in civic and business life for many
years, died at his home in the Pasa-
dena apartments in this city, at the
age of 81 years. Born in Detroit Sep-
tember 3, 1847, Ford D. Hinchman,
lived here all of his life. After leaving
high school he entered the employ of
the wholesale drug and grocery store
of T. & J. Hinchman. Six years later
he became a member of the firm of T.
H. Hinchman & Sons, which for many
years was engaged in the wholesale
drug business. In 1881 Mr. Hinchman
organized the Detroit White Lead and
Color Works and was president of that
company for seventeen years. In 1892
he retired from T. J. Hinchman &
Sons, in order to give more fully of
his time to his other activities. He
retired as president of the Detroit
White Lead & Color Works in 1888
and became general manager of the
Peninsular Lead and Color Co. two
years later, and continued with that
firm until its dissolution in 1906. For
three years from 1907 to 1910, he
served as president of the American
Color Works. Other business ac-
tivities of Mr. Hinchman included
three years as director of the Mer-
chants & Manufacturers National
3ank, vice-president of the Michigan
Artificial Stone Co., vice-president of
Merchants Mutual Insurance Co.,
president of the Greenfield Land Co.,
vice-president of the Fidelity Safety
Co., and vice-president of the Wol-
verine Lumber Co. Despite his busi-
ness activities Mr. Hinchman found
time to serve his church and his city
in many different capacities. He was
a member of the first Detroit Baseball
Club, from 1865 to 1869. Surviving are
two sons, Ford Archer, of Detroit, and
Charles Frederick, of Mt. Carmel, IIL;
a daughter, Mrs. Charles D. Jones of
Cincinnati, and five grandchildren.

Hergenroeder, Inc., has been ap-
dealer in Dodge
Brothers, motor cars, etc., and has

pointed associate

opened sales and service quarters at
14615 Jefferson avenue, East. Fred

M. Hergenroeder is president of the
new company and is well known in
automotive circles where he has had
fifteen years’ experience,

the auspices of the Detroit Board of
Commerce and the Aeronautical Cham-
ber of Commerce of America. The
dates will be April 6 to 14.

Jay V. Hall joined the staff of
Baker, Simonds & Co., Buhl building,
on April 1, and will serve as head of
the buying department. Previously
Mr. Hall was associated with Keane,
Higbie & Co., in the same capacity.

Glover Watson, Inc., real estate, has
transferred its headquarters from the
twelfth floor of the Washington Bou-
levard building to the second floor of
the same building which will give the
organization necessary added facilities
and room for the transaction of its
business.

Brooke, Smith & French, Inc., ad-
vertising agency, doing a national busi-
ness, has moved from its former quar-
ters at 206 Eliot to newer and more
spacious offices at 82 Hancock avenue,
East.

Jerry B. Paisley of Yale, whose
death last week was recorded in the
newspapers, leaves many friends to
mourn his passing. For thirty-two
years he was proprietor of the Paisley
House in Yale and during those years
formed the many friendships with the
traveling public who will miss his gen-
ial greeting on their return trips. He
was 71 years old at the time of his
death, which came suddenly from a
heart attack while seated in a barber
chair.

E. L. Lick has been appointed De-
troit district manager for the De Soto
Motor Corporation. Mr. Lick has
been located in Detroit for the past
ten years and is a veteran in the in-
dustry. The district offices of the
De Soto Corporation are located at
12300 Oakland avenue.

Noble D. Travis and Edward F.
Harrington have joined the business
relations department of the Detroit
and Security Trust Co., according to
Julius C. Peter, vice-president. Mr.
Travis at one time was assistant sec-
retary at the Detroit, Board of Com-
merce. Mr. Harrington before com-
ing to the Trust Company was en-
gaged in newspaper work.

Jackson Bros., Boesel & Co., of New
York and Chicago, on April 1 opened
Detroit offices at 326 Buhl building.
Chester Van Keuren has been an-
nounced as resident manager.

Dan B. Jacobs, sales promotion
manager of the Seaman Patrick Paper
Co., returned a few days ago from well
earned two weeks’ vacation spent at
Summerville, South Carolina. Dan,
who is considered one of the shining
examples of what a successful sales
promotion executive should be, has ac-
quired considerable additional prom-
inence through his characteristic ac-
tivities on behalf of the Adcraft Club
of Detroit, of which he is a director.
Tepman, formerly of 4606
East Davison, has moved into new
quarters at 4403-4405 Davison East,
where he has enlarged his stock of
dry goods and ready-to-wear.

The Robert Oakman Land Co., has
issued announcements of the opening
of their new offices at 2006-2012

Louis

Union Trust building.

Robert F. Ball, who has been con-
nected with the Bradstreet Company
for 25 years has been appointed from
the New York office of the company
to become Michigan division manager
with headquarters in Detroit. Mr.
Ball succeeds George F. Reid, who
has become manager of Prince &
Whitely’s local office in the First Na-
tional Bank building. The latter firm
maintains branches in various cities,
the main office being located in New
York. Mr. Reid is a former treasurer
and director of the Detroit Board of
Commerce.

Rumors have been heard in several
quarters during the last week of a
slackening in production at various au-
tomobile manufacturing establishments
in Michigan. Aside from a slight re-
duction, possibly, at one or two plants,
Of course,
the payment of income taxes and ad-
verse weather conditions in different
parts of the country have had some
effect on motor-car output, but most
of the factories are working full time.

The two star performers during the
past week were Hudson-Essex and
ford. The former continues to turn
out automobiles at the rate of 1,900 a
day, or one every 16 seconds during
working hours. The latter is manu-
facturing motor cars at the rate of
7,500 cars a day.

these rumors are untrue.

A report issued by Graham-Paige
shows that that company, so far this
vear, has produced a total of 21,880
cars, equaling the entire production
of the factory in 1927. It is forty days
ahead of its 1928 production schedule.
Reports factories are
optimistic, and officials are of the

from other
opinion that high production will con-
tinue during the first six months of
the year at least.

A reflection of the flourishing con-
dition of the automobile business was
contained in an announcement last
week that the Cadillac Motor Car Co.
will spend $5,000,000 on a factory ex-
pansion program. Plants in this sec-
tion are constantly expanding and en-
larging facilities for producing cars.
In many cases this does not necessar-
ily mean that more cars will be pro-
duced, but does mean that these com-
panies are constantly striving to make
their facilities such that they can pro-
duce high-grade motor cars at the
least possible cost.

Sales resistance, sometimes encoun-
tered when the prospective purchaser
says to the dealer that he does not
want to buy a car that has been driven
overland from factory to dealer, has
passed out of the picture. A number
of manufacturing companies now are
shipping their cars to dealers by truck.
A truck and trailer, capable of trans-
porting from three to four new auto-
mobiles, is used.

James M. Golding.
———_»+.-—___
Somebody Guilty.

“No girl ever made a fool out of
me.”

“Who was it, then?”

 

a

 

 

 

 

 

 

 

 

 

SPRING DAYS

are Business Stimulators

 

With larger values in merchandise involved and dangers

 

 

 

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a
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of loss by fire multiplied it is time now to check up on
Fire I
The heating plant is one year older and unseen defects
; may have developed which later on might spell disaster.
r It is better to be safe first than sorry afterwards.

For Safety, Service and Saving let the Mutual Companies
protect you this spring.

MUTUAL Insurance

is Better Protection at Lower Cost

 

An investigation will brove it

 

 

 

 

 

 

 

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