(EIN CROSS nh Ee. ~ . eS ae SAG Ae Ba an Me He 1 My cy TES ea Tow AL | ARCS EN? KW G SIRES ay AGS a Be I, ALLEL Cee) eg Se SS WWW C9 GD YZ CoPUBLISHED WEEKLY mess TRADESMAN COMPANY, PUBLISHERSR—- SLAC LO OMSL SS FMD TPE SSE SE Forty-sixth Year GRAND RAPIDS, WED NESDAY, APRIL 24, 1929 Number 2379 = ice AMIN tone a Sn ip ipibaiad EET OE Be What America Means To Me My Country owes me nothing. It gave me, as it does every boy or girl, a chance. It gave me schooling, independence of action, opportunity for service and honor. In no other land could a boy from a country village, without inheritance or influential friends, look forward with unbounded hope. My whole life has taught me what America means. I am indebted to my country beyond any human power to repay. It conferred upon me the mission to administer America’s response to the appeal of afflicted nations during the war. It has called me into the cabinets of two Presidents. By these ex- periences I have observed the burdens and respon- sibilities of the greatest office in the world. That office touches the happiness of every home. It deals with the peace of nations. No man could | think of it except in terms of solemn consecration. HERBERT CLARK HOOVER aS ae ae Ll The Brand You Know by HART Fancy I py ae i Quality BRAND eV Le FOODS TRADE MARK Fruits Vegetables Look for the RED HEART On The Can W. R. ROACH & CO. General Offices Grand Rapids, Michigan Pe a a ae a a eS sail li il a al lt ee ee i i dine Right Now when fresh fruit is scarce These are the days to push jams and jellies. Fresh fruit is scarce. Winter stocks of home-made preserves are exhausted. And Spring demands the appetizing tang of grapes and currants and strawberries. Display and feature these delightful Beech-Nut Jams and Jellies. And add the Peanut Butter for the perfect touch it gives to cracker or sandwich spreads. N s Eo id ing Beech-Nut is the air. Over 19 —_ a ri ite meack ie 5 ie pig Bailey ft g Sy Allen is telling the leading home-makers about new and fascinat- ing ways to prepare and serve Beech-Nut Foods. Beech-Nul FOODS OF FINEST FLAVOR STRENGTH ECONOMY THE MILL MUTUALS uming AGENCY ss mikicn Representing the MICHIGAN MILLERS MUTUAL FIRE INSURANCE COMPANY (MICHIGANS LARGEST MUTUAL) AND ASSOCIATED COMPANIES ¥ Ceonsbined Assets ef Group $45,267,808.24 20% tok40% Savings Made Since Organization FIRE INSURANCE— ALL BRANCHES Toenado— Automobile — Plate Glass WORDEN (GROCER COMPANY The Prompt Shippers The Stores That Sell Morton House COFFEE Have A Sure Trade Winner WORDEN (FROCER COMPANY Wholesalers for Sixty Years OTTAWA AT WESTON - GRAND RAPIDS THE MICHIGAN TRUST COMPANY, Receiver. 3 3 aw 4 3 ‘ es OY dia Reegame mere yan ADESMAN Forty-sixth Year GRAND RAPIDS, WEDNESDAY, APRIL 24, 1929 Number 2379 MICHIGAN TRADESMAN E. A. Stowe, Editor PUBLISHED WEEKLY by Tradesman Company, from its office the Barnhart Building, Grand Rapids. UNLIKE ANY OTHER PAPER. Frank, free and fearless for the good that we can do. Each issue com- plete in itself. DEVOTED TO the best interests of business men, SUBSCRIPTION RATES are as follows: $3 per year, if paid strictly in advance. $4 per year if not paid in advance. Canadian subscription, $4.04 per year, payable invariably in advance. Sample copies 10 cents each. Extra copies of current issues, 10 cents; issues a nonth or more old, 15 cents; issues a year or more yld, 25 cents; issues five years or more old 50 cents. Entered September 23, 1883, at the Postoffice of Grand Rapids as second class matter under Act of March 3, 1879. JAMES M. GOLDING Detroit Representative 409 Jefferson, E. Michigan Late News From the Metropolis. Schoenfeld & Schoenfeld, pending insurance settlement following the ex- plosion that destroyed three buildings adjoining the one occupied by them on Jefferson avenue, East, on April 11, have secured temporary office quarters at 34 Jefferson avenue, West. The wholesale stationery and paper firm of Beecher, Peck & Lewis is re- modeling the store at 14 West Jeffer- son which will be used as headquarters for the down town trade. The A. Harvey Sons Manufacturing Co., which is advertising and distribut- plumbing supplies through authorized dealers only, has built up an organization of over 350 dealers since the new plan was _ in- augurated. The ground work for this new departure in wholesale merchan- dising was laid by Howard J. Harvey, secretary and advertising manager of the firm. The first of a series of local trade promotion and good will excursions was held Tuesday, April 16, in the new Y. M. C. A. building on East Jeffer- son avenue in the district serving the merchants of the Kercheval-Jefferson, territory. Harvey J. Campbell, the toastmaster of the evening, explained the aims of the whole Wholesale Mer- chants Bureau of the Board of Com- merce, who are sponsoring these meet- ings. “We have covered most of the important cities in the State for sev- eral years,” he said, “when we awoke to the realization that right here at home we were overlooking the most fruitful market for our local whole- sale houses.” Mr. Campbell took oc- casion to plead for the closer co-opera- tion of the East Side Business Men’s Association with the Board of Com- merce, stating that, contrary to the ap- parent belief of some members, the interest of the Board was not centered in the loop retail district, but includ- ed the entire city. Joseph H. Primeau, an attorney at 11604 East Jefferson and former president of the East Side ing its line of Business Men’s Association, replied to Mr. Campbell. H. F. Murphy, gen- eral manager of Standart Bros. Hard- ware Corporation, spoke on retail mer- chandising and Ray Morton Hardy, noted merchandising authority and economist, delivered a talk that held the close attention of the 300 persons who attended the banquet and meeting. These meetings, according to E. E. Prine, secretary of the Wholesale Mer- chants Bureau, will be held in various sections of the city from time to time. This does not mean, he stated, that the regular State meetings will be dis- continued. B. L. Herrick, former division sales manager of Shredded Wheat Sales, Inc., 2631 Woodward avenue, has taken over duties with the sales de- partment in the home office at Niagara Falls, New York. W. P. Blackman, who hails from Dallas, Texas, and for twenty years associated with the cor- poration, succeeds Mr. Herrick as manager in Detroit. The L. & A. Cut Rate Hardware Co. has moved from 9109 Forest avenue, East, to 6633 Lafayette avenue, East. Paul H. Bruske, Detroit newspaper man and advertising coun- sel for the White Star Refining Co., has been appointed account executive of the Savage Advertising Agency of Detroit. He will continue his services with the White Star Refining Co. Vernon C. Watts and M. S. Dun- can, formerly with the Woodward former branch of the Graham-Paige Co., have opened a new branch for the company at 4011 Fenkell avenue in a building just completed and designed especially fer motor car sales and service. J. B. Greenfield & Co. have moved into larger offices at 900 to 906 Penob- scot building, where they will do a brokerage business, specializing in the sale of Trustee Standard Oil shares. James B. Greenfield, president of the company, is a native of this State and was born in Flushing. He is a former State and National Bank Examiner and later assistant cashier of the Common- wealth-Federal Savings Bank. The Cadillac Drug Company has opened a new store at 11801 Twelfth street. C. T. Blauman has succeeded W. J. Maltas in the pharmacy at 8305 Grand River avenue. Mr. Blauman has re- modeled the interior of the store. President T. W. P. Livingstone, of the Dime Savings Bank, announced last week the election of Duncan W. Daker, vice-president and cashier, to the Board of Directors. Additional promotions have been announced as follows: Fred D. Lorimer, assistant cashier, has been made vice-president; Frank E. O’Brien, assistant cashier, has been made vice-president; as was Clifford H. Hyett, assistant cashier, and George M._ Scripps, cashier. All have been connected with the Dime Savings Bank for a number of years working up through the vari- ous departments. assistant The Yellow Front Hardware Co. has moved into new quarters at 15924 Fenkell. The house was formerly lo- cated at 9976 Grand River avenue. James Dickson, Jr., manager of the Detroit branch of the Buick Motor Co., was re-elected president of the Detroit Auto Dealers Association at the first meeting of the board of directors fol- lowing the annual meeting. This is Mr. Dickson’s second term as _ presi- dent. James R. Webster, until three years ago with Beecher, Peck & Lewis, hav- ing served forty years with the firm, died Saturday in Detroit, where he lived for more than sixty years. He was 88 years old. The widow, Mrs. Eva L. Webster, and one son, Robert M. Webster, survive. W. Graves has taken over the Mal- lard Pharmacy at 8337 Davison avenue. That Detroit will have a greater in- flux than usual of merchants into the city on Wednesday when the opening baseball game of the American League season will be played is indicated by the number of requests for tickets and the frantic efforts of wholesalers to accommodate all of them. these merchants will be chaperoned by their pet salesmen who serve them throughout the year. W. R. “Bill” Ewald, of the Camp- bell-Ewald Co., advertising agency, was chosen president of the Adcraft Club April 16. Mr. Ewald is one of the best known advertising men in the country and is director of the Travel Service Department of the Campbell- Ewald organization. Students of the automotive industry who have been analyzing production figures of the motor car plants in the Detroit area during the first three months of this year are of the opinion that output and sale of cars for April will equal, if not exceed, any previous month in the history of the industry. While some of these experts believed that a number of factories had over- produced in January and February, re- cent sales results would not seem to indicate that this is true. Reports here are to the effect that production for the first quarter of the vear totaled 1,514,587. If this rate were maintained throughout the year it would mean an output in excess of 6,000,000 vehicles. But motor car pro- duction is never steady for a twelve- month period. A figure of 5,000,000 is possible and even probable for 1929, however. Floyd Allen, assistant to the presi- dent of the General Motors Corpora- As_ usual tion, has donated $25,000 for building a Y. M. C. A. lodge on a lake near Flint, Mich. Mr. Allen has been in- terested in Y. M. C. A. work for near- ly twenty years. A feature of the motor car business year is the staging of special events, usually of a week's duration, set aside by dealers all over the United States for the purpose of drawing attention to certain characteristics of the cars they are selling. These events are staged in co-operation with the fac- tories and are said to be producing re- sults. This is another advance in mo- tor car merchandising that has been developed in the last two or three years. Packard has under construction an addition to its body plant. Although four floors remain to be completed, the company moved machinery into the first floor last week and is placing it James M. Golding. —_—_+-.—___ The Chain Store as a Town-Killer. Editor E. A. Stowe, of the Michigan Tradesman, one of the best trade papers in the United States, has prepared a careful prophecy of the effect of the chain store on the places where it does business, and sends me a copy, which I| reproduce herewith: 244 in operation. This sounds radical and revolu- tionary, but think it over. Every town has to have a circulating capital of course. The people spend their money with the local grocer, he and his family respend it with the dry goods man and the druggist, the druggist respends it with the grocer and so on. A large part of it stays right at home and constitutes the circulating capital of the place. Without that circu- lating capital there can never be prosperity in any town. Conceive a small town which had nothing in it but chain stores —how long would it live with all the money going out of the place almost the day it was spent? Such a town would be absolutely doom- ed—it simply couldn't progress. it couldn't live. Well, if a town served wholly by chain stores couldn’t live, it follows that it is half dead if half the stores are chain stores, doesn’t it?>—-Modern Merchant and Grocery World. —_+-.___ M. C. Goossen, dealer in groceries, baked goods. fruits and vegetables at 119 East Kalamazoo street, Lansing, sends in his renewal to the Tradesman and says: “The Tradesman is the merchant’s benefactor, and protector. Many do not realize its benefits, but those who know. continue with the old standby.” (4 IN THE REALM OF RASCALITY. Questionable Schemes Which Are Under Suspicion. One of the most persistent offenders in the stock fraud field has been H. C. Schauble who has consented to a court order, under the Martin law of New York State, restraining him from con- tinuing fraudulent practices in the sale of securities. Schauble operated as H. C. Schauble & Co., 79 Wall street, New York City. He was enjoined, by Supreme Court Justice McCrate from the sale of securities or options there- on unless certain restrictions were ob- served. The proceeding against Schau- ble were brought by Attorney General Hamilton Ward ,through the office of Assistant Attorney General Watson Washburn, of the New York State Bureau of Securities. Schauble was found guilty of fraudu- lent use of the mails for his operations in grain options by a Federal Jury at Kansas City, Mo., on Feb. 21 last. He was sentenced to four years in Leaven- worth Penitentiary and fined $1,750, by Federal Judge Merrill E. Otis. He is now under bail pending appeal from head this verdict. This Bureau and the Better Business Bureau of Kansas City have actively varied enterprises of Schauble for years. opposed the Schauble was first in conflict with the authorities about fifteen years ago when he was cited by the Post Office Department to show cause why a fraud order should not be issued deny- ing use of the mails to the busineses he was then conducting. This action was settled when on September 29, 1914, H. C. Schauble, as manager of the Finance Brokerage Co., wrote to the Postmaster at Kansas City, Missouri, to treat as refused all mail thereafter addressed to the Finance Brokerage Co. Schauble wrote that he would not again resume the selling of bids and offers or puts and calls by mail in the name of the Finance Brokerage Co. or in any other name. Following an investigation by the Attorney General of New York State, with the of this Bureau, Justice Charles L. Guy of the Supreme Court of the State of New York, on Jan. 15, 1924, issued a permanent in- assistance junction restraining the Investors Daily Guide and H. C. Schauble from the further offering or sale of advance and decline guarantees on cotton. The order, however, did not apply to Schauble’s stock option privileges nor of selling stand- business of selling ard securities on the partial-payment plan nor of offering to the public two oil promotions: Peerleess Productions, Inc., and Henricco Production Co., Inc. On June 20, 1925, the Post Office Department found it necessary to is- sue a fraud order—effective at Kansas City—against the Investors Daily Guide, H. C. Schauble, Manager and others. On March 5, 1926, the Post Office Department issued a fraud order against the Traders Brokerage Co. and its manager, J. L. Hurst. This com- pany succeeded the Investors Daily Guide. Investigation had revealed that MICHIGAN TRADESMAN the Investors Daily Guide was trans- ferred to the Traders Brokerage Co. and that H. C. Schauble had taken a mortgage on the assets of the new company from J. L. Hurst. On August 25, 1927, F. T. Stockard, Securities Commissioner of Missouri, issued a cease and desist order against the sale of stock of the Henricco Pro- duction Co., 79 Wall street, New York City. On June 27, 1928, Vice Chancellor Alonzo Church, at Newark New Jer- sey, issued an order requiring H. C. Schauble & Co., maintaining an office at 185 Market street, Newark, N. J., to show cause why their records should not be produced for further investiga- tion. The Attorney General of New Jersey had charged that deception, misrepresentation, concealment, sup- pression, fraud and pretense in viola- tion of the New Jersey Securities Act had been practiced by this This Bureau was of assistance to the State of New Jersey in its investiga- tions. Schauble did not contest this action but immediately discontinued his operations in that State. Schauble’s appealed only to the unsophisticated. His small appeared in certain newspapers in various of the country. These advertisements offered standard pay- ment plan or lured the small specu- lator by offering stock option privileg- es. Enquirers responding to these ad- concern. solicitations advertisements parts securities on an easy vertisements received a steady flow of literature from Schauble’s office. His persuasive circulars on puts and calls induced guileless novitiates to believe they could trade in stocks listed on the New York Exchange by this method. Many were lured because it was claim- ed only a small amount of money was risked while the profits were alleged by Schauble to be large. Schauble’s neglected to show that he was merely taking from his “clients” a payment for the privi- lege of either calling upon him or put- case might be, shares of stocks at a specified price The joker Many of realize that “points away,’ as the term is used in stock option contracts, is simply the number of points above the market price in the case of a “call’ or the num- ber of points below the market price in the case of a “put” that the maker of the contract agrees the purchaser may call upon him or put to him the designated stock. For this contract, Schauble charged a fee, ranging from $5 for a 10 share option, good for 7 days, to $125 for a 100 share option, good for 30 days. In the event that the market price of the stock which the contract was based failed to rise above or fall below the price designated in the contract, Schauble pocketed the fee price paid for the contract and the client got In the rare instances where the market action on a particular stock carried prices beyond the figures he set as the points away, Schauble used every persuasive appeal at his com- mand to induce the purchaser to al- circulars ting to him, as_ the within a specified period. was in the “points away.” his customers did not upon nothing. low his money to remain with him for more option privileges so that in the long run the speculator was wiped out. Unlike bonafide trading in puts and calls where the exercise of the option on the part of the buyer is followed by a bonafide transaction in the stock Schauble’s operations were bets on the price movement of a stock. And in the event the market price showed a paper profit and the customer insisted Schauble settled by There was upon payment, payment of the difference. no actual transaction in the security, yet commissions were charged. His contracts were drawn so that he could take advantage of loop-holes to avoid payment in the event the option turn- ed out in favor of the client. For in- stance, technical compliance with the contract required that the holder must present it to Schauble with one day’s notice that he was to exercise it and must tender to Schauble the full amount required to take up the stock. To those induced to enter into such transaction by the lure of only a small amount of money risked, this latter proviso was a barrier to a realization of profits. However, Schauble did not as a rule invoke this sort of technical- ity and lose a customer; he usually credited the customer with the paper profits, permitting the profits to be wiped out by further operation of his “points away” system. For investors seeking safety, this operator had a “Schauble Plan.” This provided for an initial payment of from 5 to 10 per cent. of the purchase price of securities ordered, the balance to be paid monthly in from 19 to 39 months. The customer agreed to pay 6 per cent. interest on the unpaid balance on the assumption that Schauble had actually paid his own money for and was car- rving the stocks for the customer. Schauble assumed no obligation to tie up his money in these stocks. The 6 per cent. interest was usually “velvet.” Often, by the time the customer had paid in full for one purchase, Schauble had persuaded him to make other pur- chases on the appeal that the monies paid on the first could be credited on the later purchases. Thus the cus- tomer was heavily involved and could take up any of his stocks only by the payment of a large debit balance—a step difficult for the small investors who patronized Schauble. This meth- od of purporting to sell securities was declared fraudulent by the Supreme Court of the State of New York in the case of the People of the State of New York vs. Ebel & Co. in April, 1928. In the sale of shares in Peerless Pro- ductions, Inc..—an oil wildcat—in 1927, Schauble used another strong appeal to the inexperienced. When selling this stock in 1927, H. C. Schauble & Co., entered into a call option agree- ment with the subscribers by which the subscriber gave to H. C. Schauble & Co. the so-called right to repurchase the shares at $5 each. The price paid by the subscriber was $1.25 per share. The five dollars repurchasing privilege was not binding on H. C. Schauble & Co. and has never been exercised. In 1927, Schauble also sold Henricco April 24, 1929 Production Co. shares by means of a “Money Back Guarantee.” The files of the Better Business Bu reau are heavy with complaints from unfortunate customers of H. ¢. Schauble & Co. The individua! amounts involved are usually sma!! and the victims are scattered all ove the United States. For this reason, j| was difficult to get victims to go t the inconvenience and expense, of ap pearing as complainants in proceeding: by the authorities. Most of the victims have charged off their losses to experience but many have harbored the belief that Schaubk is but an example of the general run of stock brokers. Confidence in legiti- mate business has to that extent been undermined. Prison sentences and court injunc- tions are the only means by which the operations of such charlatans as Schauble can be stopped. But an un- derstanding of such methods as re ported here, may prevent future losses. —N. Y. Better ‘Business Bureau. OO Glass Trade Continues Good. Manufacturing conditions in the sev- eral branches of the flat glass industry are holding along substantially un- changed lines. Distribution also is being maintained at about the same levels as a week ago. Quiet prevails in the window glass field. Spring im- petus to building operations, however, is expected to stimulate the demand. The demand for plate glass continues exceptionally good. Orders from both the automobile manufacturers and the jobbing trade are well in excess of the April average. Specialists are meet- ing satisfactory seasonal movement. _o oo Summer Furniture Being Shipped. Shipments of Summer and_ porch furniture have been going forward to retailers, who are beginning to obtain early turnover of the Split reed types in three or four piece sets dominate in the higher price mer- chandise, while woven reed outfits are featured in sets to retail below $100. Tables and lamps to match also are sought. Color effects this season are pronounced, green, tan and orange be- ing outstanding hues, with spring cushions covered with cretonne or tapestry in vivid modernistic and floral effects. merchandise. —_~+~- ~~. Sterling Silverware Sales Up. Sales of sterling silverware are 5 per cent. ahead of those for this time last year and over 8 per cent. in advance of such sales two years ago, among manufacturers booking business. While flatware carries the bulk of the in- crease, the sale of silver tea pots and tea sets generally have been far in ad- vance of those for other Preparations for the special Spring display of sterling silverware to be held next month are expected to have a record response from consumers this year. seasons. +++ The best executive is the one who has sense enough to pick good men to do what he wants done, and self- restraint enough to keep from med- dling with them while they do it.— Theodore Roosevelt. lama shee: ie Fo aPC atest me As th f The OLD NATIONAL 53 BANK andthe KENT 1 STATE BANK — oS 41 GRAND RAPIDS, MICH- 3 3 I1GAN ~~ c_ OFFICERS RETAIN THEIR PRE~ 4) SENT FUNCTIONS — IHE OLD - - NATIONAL COMPANY BECOMES - THE OLD KENT CORPORATION, MR LEMUEL S. HILLMAN, MANAGER reo 4 MOVEMENTS OF MERCHANTS t q “37 vi 7 poe i, ¢ Hudsonville—Bert Ensing has sold his meat market to Nick Timmer Citizens State Bank ot Clare—T he Clare has increased its capi stock from $20,000 to $25,000. Petoskey—The First State Bank of Petoskey has increased its capital stock from $60,000 to $75,000. Lansing—Wagner & Elliott succeeds Mrs. Mae Mack in the grocery busi- € ness at 904 South Chestnut street. New York Waist ‘ j y SG’ . mur 4 Le House, 299 West Western avenue, has Muskegon—The changed its name to Mangel’s, Inc. Mason—Louis Tucker has taken over the Columbia street grocery and meat market from J. I. and Ida Williams. Adrian—Moreland Bros. Co., whole- sale dealer in oils, has increased its capital stock from $150,000 to $175,000. Ann Arbor — The Pruner O11 Co., Inc. 108 West Huron street, has changed its name to the McCudden Fuel Company, Inc. Milford—George Strange has taken over the meat market of A. B. Howard. Morrice—Cates &. Blossom have sold their meat market to Tom Goslin. Greenville—Alfred Gates and Glen Gates are the proprietors of the gro- cery and meat market which was for- merly owned by Adgate & Poole. Holland—The Misses Winnie and Agnes Vander Ploeg have formed 3uma a copartnership and engaged in the millinery business at 206 River avenue. Detroit—The Steers-Maguire Corpo- ration, 9709 Linwood avenue, whole- sale dealer in oils, has increased its capital stock from $10,000 to $50,000. Lansing—The report that W. A. Ha- vens has sold his meat and grocery stock at 1600 High street to Clinton F. Hanks is pronounced untrue by the former. Royal Oak—The Royal Oak Tire Co., has been incorporated with an au- thorized capital stock of $25,000, $1,000 of which has been subscribed and paid in in cash. Flint—The “has been incorporated with an author- ized capital stock of $1,800,000, all of which has been subscribed and paid in Union Industrial Bank in in cash. Marine City—The salt block owned by the Michigan Salt Co. here has been leased to the Morton Salt Co. of Chi- cago. The plant produces 1,000 barrels of salt daily. Falmouth—Albert John Fitzpatrick as president of the 3uning succeeds Falmouth Bank. Mr. Buning is post- master as well -as the leading. mer- chant of the town. St. Charles—L. chased the stock of dry goods, cloth- Levinsohn has pur- ing, shoes and store fixtures of Joseph Goldsmith and removed it to his auc- tion rooms at Detroit. Muskegon. Heights—The Great At- lantic & Pacific Co. will move its gro- cery, now at Broadway and Jefferson street, to larger quarters and will add a first class meat department. Port Huron—-Fur Storage, Inc., Fed- eral Bank building, has been incorpo- rated with an authorized capital stock MICHIGAN TRADESMAN of $25,000, $12,000 of which has been subscribed and paid in in cash. Detroit—Schallert Bakeries, Inc., 996 East Fort street, has been incorporated with an authorized capital stock of $50,000, $30,000 of which has been sub- scribed and paid in in property. Bay Ci ty—The Itter & Reichenbach Roofing Co., 244 Saginaw street, has 1G been incorporated with an authorized capital stock of $5,000, $1,500 of which has been subscribed and paid in in cash. Hartford — Wins-Favor Products Company, has been incorporated to can and deal in fruits and vegetables with an authorized capital stock of $1,000, all of which has been subscribed and paid in in cash. Detroit—Hoy’t Sudden Service, John R. and Euclid avenue, has been in- corporated, to deal in gasoline, oils, auto parts, etc., with an authorized capital stock of $5,000, all of which has been subscribed and paid in. Pontiac—The Miller-Gauss Baking Co., has been incorporated to conduct a wholesale and retail baking business with an authorized capital stock of $100,000, of which amount $46,000 has been subscribed and $23,000 paid in in cash. lonia—Frank’s 5 and 10 Cent Stores, Inc., 325 West Main street, has merged its business into a stock company un- der the same style with an authorized capital stock of $60,000, all of which has been subscribed and paid in in property. Detroit—The S. A. Gerrard Company of Detroit, 159 12th street, has been incorporated to can and preserve fruits and vegetables with an authorized cap- ital stock of $50,000, $30,000 of which has been subscribed and $24,000 paid in in cash. Saginaw—L. Levinsohn has purchas- ed the clothing and furnishings stock of William C. Brater, 413 Court street and is conducting a closing out sale on the premises. Mr. Brater, who has been in business for the past thirty-five years, will retire. Houghton—Joseph Knauf, owner and manager of the Knauf hotel for the past twenty-two years, has sold it with all of its furnishings to William John- son, recently of Quincy, who has taken possession. Mr. Knauf will retire from the hotel business. Ypsilanti—John M. LaCore, recently of Muskegon, has purchased a half in- terest in the N. P. Wallace - Funeral Home and the business will be con- tinued at the same location, 511 West Michigan street, under the style of Wallace & LaCore. Vestaburg — The Vestaburg Farm Bureau Marketing Association has changed from a non-profit to a profit corporation under the same style with an authorized capital stock of $4,000, $2,200 of which has been subscribed and paid in in cash. Kalamazoo — The Grocers Baking Co., 131 East Willard street, has been incorporated to bake and sell baked goods at wholesale with an authorized capital stock of $30,000 preferred and 3,600 shares at $5 a share, all of which has been subscribed and paid in. Grand Rapids—The Sanitize Prod- ucts Co., 914 Grand Rapids Trust building, has been incorporated to man- ufacture and deal in chemcials. gasses and insecticides, with an authorized capital stock of 5,000 shares at Sl a share. all of which has been subscribed and paid in, Trufant—The Peter J. Jensen gro- cery stock and meat market was bid in at bankrupt sale by G. J. Miller, who will continue the business under the style of the Trufant Meat Market. The purchaser will continue to conduct his general stock under the same style at the old location. Calumet—Edward Ulseth has merg- ed his lumber and fuel business into a stock company under the style of the Ulseth Building Supply Co., Oscola Road, with an authorized capital stock of $20,000, all of which has been sub- scribed and paid in, $5,100 in cash and $14,900 in property. Highland Park — Highland Park Stock Buyers, 14020 Woodward avenue, has been incorporated to deal in men’s clothing and shoes at retail, with an authorized capital stock of $20.0000, of which amount $12,000 has been sub- scribed, $513.05 paid in in cash and $11,486.95 in property. Grand Rapids—The Litwin Tire Co. has merged its business into a stock company under the style of Litwin Tire Stores, Inc., 25 Jefferson avenue, S. E., to deal in tires and auto accessories, with an authorized capital stock of $75,000, $40,000 of which has been sub- scribed and paid in in cash. Pontiac —- The George A. Bauchat Lumber Co., 196 South Saginaw street, has merged its business into a stock company under the style of the Bauchat Lumber Co., with an authorized cap- ital stock of $50,000, of which amount $31,300 has been subscribed and paid in, $589.54 in cash and $30,710.46 in property. sig Rapids — Vaughn & Ragsdale, conducting a chain of department stores, has opened a store here to suc- ceed the Fidelity Co. store which was recently closed. The new store will be under the management of Mr. Webb, former manager of the Fidelity store and will be known as the V. & R. De- partment Store. +. Manufacturing Matters. Holland—The O. E. Szekely Cor- poration has changed its name to the Re Nu-Hete Pruf Co, Detroit — The Witchell-Sheill Co,, 1254 Labrosse street, manufacturer of sport shoes, has decreased its capital stock from $325,000 to $137,000, Detroit—The Goddard & Goddard Co., 4724 Hastings street, manufacturer of machine cutters, has increased its capital stock from $175.000 to $200,000. Detroit—The Glasier Plumbing & Heating Co., 3716 Fenkell avenue, has been incorporated with an authorized capital stock of $2,000, all of which has been subscribed and paid in. Hamtramck—The Eureka Cushion Spring Corporation, 8831 Conant Road, has been incorporated with an author- ized capital stock of $20,000, $10,000 of which has been subscribed and paid in in cash. April 24, 1929 Detroit—Associated Furniture Man- ufacturers, Inc., 441 East Jefferson avenue, has been incorporated to deal in furniture with an authorized capital stock of $2,000, all of which has been subscribed and $500 paid in in cash. Detroit—The Harris Shop, Inc., 6232 West Fort street, has been incorpo rated to deal in men and women’s clothing at retail and as jobber, with an authorized capital stock of $15,006, $11,000 of which has been subscribed and paid in. Detroit—The Sunbbeam Manutfactur- ing Co., 5850 Forsythe avenue, has been incorporated to manufacture and sell electrical devices, with an authorized capital stock of $25,000. all of which has been subscribed and paid in, $3,500 in cash and $21,500 in property. Detroit — The Pioneer Automatic Merchandising Corporation, 910 Mich- igan Theatre building, has been incor- porated to manufacture and_ license automatic selling boxes, with an au thorized capital stock of $50,000, $5,000 of which has been subscribed and paid in in cash. Detroit—The Mack-Craft Amphibian Corporation, 121 West Adams avenue, has been incorporated to manufacture and sell aircraft, with an authorized capital stock of $70,000 preferred and 18,000 shares at $1 a share, of which amount $22,110 has been subscribed and $4,700 paid in in cash. Detroit—The Standard Steel Shelv- ing Co., 3000 Union Trust building, has been incorporated to manufacture and sell office, store and house equip- ment with an authorized capital stock of 2,000 shares no price, 500 shares at $100 each and 2,500 shares no par value, $25,000 being subscribed and $15,000 paid in in cash. Detroit—Kembe, Inc., Gen. Motors building, has been incorporated to man- ufacture Tire Pop Valves and other specialties, with an authorized capital stock of $50,000 common and $15,000 preferred of which amount $49,500 has been subscribed $5,250 paid in in cash and $35,000 paid in in property. Lansing—The H. Jay Hayes Indus- tries, Inc., has been organized to man- ufacture and deal in auto bodies with an authorized capital stock of 500,000 A stock at $5 a share, 1,- 000,000 shares of B stock at $1 a share 1,500,000 shares no par value, $1,009 being subscribed and paid in in cash. i a al Garnishment Bill Defeated. I am sure the merchants around the State will be pleased to know that the garnishment bill has been defeated by shares of the House by a good majority. Last Tuesday O. H. me over long distance, saying the bill 3ailey called would come up at 2 o’clock that day. 3y making use of telegrams and working with other trade associations, we made known to our Representa- tives that we thought this was an un- wise piece of legislature, as it took all the teeth out of the present garnish- ment law and raised the exemption to $40. Paul Gezon, Sec’y Michigan Retail Grocers & Meat Dealers Association. Throwing mud dirties the thrower. im nes im —ee = — April 24, 1929 MICHIGAN TRADESMAN 5 Essential Features of the © Grocery Staples. Sugar—Jobbers hold cane granulated at 5.45: Tea—There have been very few fea- tures to the tea market during the last week. The only outstanding develop- ment has been the removal of the duty on tea by England. The only way that will affect this country may be by improving the demand in England, thus affecting the general market, as a large part of the English trade have been holding off pending the decision about the duty. There have been no changes in the market in this country since the last report. Ceylons, Indias and Formosas have continued to be the leaders, selling actively and at steady to firm prices. The Javas have also been wanted. The general demand for tea is about as usual. Coffee—The past week has brought some weakness in the market for Rio and Santos, green and in a large way, and prices are probably %c lower all along the line. Weakness in Brazil is the reason. Mild coffees have had some slight fluctuations during the week, but closed about unchanged. Holders are trying to firm up the mar- ket, but without much result as yet. The jobbing market for roasted coffee remains unchanged, with a good de- mand. 3eans and Peas—Demand for dried beans during the week has been rather lifeless, with prices no more than steady and some lines weak and lower. Pea beans and red kidneys are weaker and lower, but the balance of the list is about unchanged. Blackeye peas are firm and tending upward. Cheese—The cheese market has been for many weeks fairly steady, with supplies and quiet demand. Prices, however, have shown an easy tendency during the week. Canned Fish—Spot trading in fish packs has not been brisk, though a small little more interest has been shown in The packing season opened up North on Monday but can- neries have so far been idle, as few Maine sardines. fish are being brought in, due to rough seas. The California sardine market appears to be a little firmer in the West, with some packers asking $3.60 for No. 1 ovals. The Coast market is said to be pretty well cleaned up. The spot market on shrimp continues quiet. Holdings of standard grades of Alaska salmon, while centered in a few hands, are large, and with de- mand almost entirely absent, move- ment is sluggish and concessions are readily granted. Good grades of Col- umbia River fancy Chinooks, on the other hand, are in light supply and in fair demand, with prices firm. The Coast market is cleaned up on this variety. While present conditions here are favorable to the buyer, the outlook for next season seems to be decidedly bullish, with prospects indicating a comparatively small pack of all grades of salmon. If the Government passes the bill which it is now considering, relative to curtailing the catch 20 per cent., the market is bound to be rather high. On Columbia River salmon prospects also seem to be for a high market, as fishermen are contemplat- ing asking more for raw fish than ever Furthermore, it is said that salmon in the Columbia River are be- before. coming scarcer each year, as dams in the mountains prevent the fish from spawning, and irrigation ditches drain the fish from the streams to a serious extent. Canned Fruits—The only feature of the week has been the strength of the news that has come from California This has been confirmed by Government report- ers during the past week. Some of the California packers have already ad- as to the freeze out there. vanced canned peaches and_ others have withdrawn from the market. It seems sure that there was a freeze and that it really did very heavy damage to the growing fruits. Everybody who has any California fruits is saving them for the advances which thinks are sure to come. everybody Canned Vegetables—Buyers show but little interest in tomato offerings, but as other sections of the country are dependent on the small quantity in the South, it does not seem prob- able that they will last any length of time. Corn and peas are likewise neglected by the local trade. Certain fancy grades of both articles are in short supply, aand are in fair demand. Future vegetables are not attracting any attention here, as the trade is pretty well placed for the time being. Dried Fruits—Raisins have moved up %c per pound on many varieties, and prunes and peaches are drawing better prices. California prunes are firmer in tone on all sizes, but the greatest strength is shown in 40-50s, the Santa Claras especially. Stocks of all sizes are cleaned out of first hands with the exception of the smaller prunes, counting 70 to 90 per pound, of which there is a fair quantity. Peaches have been reduced to a small compass and no pressure is used to move pres- ent holdings. Rather, there is a firm and advancing trend to the market, the result of further advances by Coast packers. Apricots exhibited a firmer tone, responding to bullish news from California. After the cold storage sea- son sets in it is believed here that prices will go higher on this commod- ity. On the Coast all grades are cleaned up but a few moderate-sized blocks of choice. There are also a few standards. None are being quoted, however. Other dried fruits have moved slowly as during the past few months. Ne wcerop Hallowee dates are attracting some attention and booking has started on an S. A. P. basis. Nothing new has developed in the imported citron market and spot values continue below replacement Figs are scarce here; few job- bers or importers have anything to offer at all. costs. Currants have been slug- gish and without change. Nuts—Spot advances of “ec per pound are recorded this week on both Nonpareil and Ne Plus California al- monds in the shell. Higher prices are the result of news from the Coast that the 1929 almond crop will be reduced 25 per cent. as a result of the damage to orchards by the previous week’s frost. Walnuts in the shell are also firmer in tone. Trading is only moder- ately active. Brazil nuts can be pur- chased at lower prices than a few weeks ago. Mediums are offered at 8t4c per pound, large mediums at 834c, large washed Manaos at 10%c, and ex- tra large washed at 1034c per pound. The market on Brazils, however, shows no real weakness. Rice—As a result of the continued attractive price level, the movement of rice into the regular foreign and do- mestic channels of consumption is broadening and, although comparative- ly quiet, the market remains firm. The statistical position is helped along con- siderably by increased buying of rice by the breakfast cereal industry. All of the rice that is now in the visible supply will not be available for distri- bution in the form of clean rice, but will be used more and more in the manufacture of cereals. Handlers of clean rice must, therefore, reasonably expect to bid for their requirements in competition with this new industry. This is bound to create a condition that cannot act otherwise but bene- ficially on the market, distribution in general and the price level in particu- lar. Quotations are unchanged. Syrup and Molasses—Sugar syrup has manifested a little more weakness during the past week owing to the sea- son. The demand is not as good as it was. Compound syrup is quiet with steady prices. Molasses is also quiet and the business among the grocers being no more than fair. Prices are well maintained in spite of this. Salt Fish—New mackerel is begin- ning to run off the Eastern coast, and catches to date have been satisfactory. However, the fishermen are asking such high prices that the local salt fish trade has refused to buy. Con- sequently, most of the fish is being sold fresh, and not until the market has become glutted, and lower prices result, will any be salted. This should be some time around the latter part of May or the first of June. Reports have come from Ireland to the effect that the first of the spring run of mack- erel has been salted, but local import- ers have not yet begun to show inter- est in their offerings. The trade in herring has been quiet, on account of the approaching Jewish holidays, and no further activity is expected until the beginning of May. Prices are un- changed throughout the list. —_+<-~<__ Review of the Produce Market. Apples—Northern Spy, $2.50 for No. 1 and $1.75 for No. 2; Baldwins $1.75: Idaho Delicious, $2.75 per bu. basket; Idaho Spitzenberg, $2.75 per bu. bas- ket. Asparagus—40c for 2 Ib. bunches of Calif.; Illinois, $3.25 per box of 2 doz. Bagas—Canadian, $1.50 per 100 Ib. bag. Bananas—5'4@6c per Ib. Beets—$3.25 per crate for new from Texas. Brussels Sprouts—30c per qt. Butter—The market during the week has been steady to firm. Offerings have been only moderate and the demand has been at least fair. The only change during the week has been a small frac- tional advance. Jobbers hold prints at 46c and 65 Ib. tubs at 45c. Butter Beans—$6 per hamper for Texas. Carrots—Texas, $3.25 per crate of 5 doz. Cabbage—New from Texas, $3 per 100 lb. crate; old, $2 per 100 Ib. crate. Cauliflower—$3 per doz. Celery—Florida commands 65c per bunch or $3.25 per crate. Cocoanuts—90c per doz. or $7 per bag. Cucumbers $2.75 for 2 doz. box from Illinois. Dried Beans—Michigan jobbers are quoting as follows: € HH. Pea Beans ..2) 2 $9.25 Lieht Red Kidney 4 9.00 Back Red Kidney 2. _ 9.00 Eggs—The market is now about in the midst of the greatest production season. Fine fresh eggs are wanted and the market has been firm through- out the whole week, without much de- viation. Local jobbers pay 25c per doz. Egg Plant—18c apiece. Garlick—23c per lb. Green Onions—Shallots, 75e per doz. Green Peas—$3 per hamper for II. Green Peppers—60c per doz. Lemons—Ruling prices this week are as follows: 860: Sunkist = 2 $6.00 300 Sunkist 62 6.00 360 Red Bal =: 6.00 300 Red Ball 6.00 Lettuce—In good demand on the following basis: Imperial Valley, 4s and 5s, crate $5.50 Imperial Valley, 6s ________ 4.00 Hot house leaf, pee Ib... Be Limes—$1.25 per box. Mushrooms—75e per Ib. Oranges—Fancy Sunkist California Navels are now on the following basis: 1260... $7.00 0) 6.50 176 6.50 2)) 520 216 4.75 Ze? Ps Ae 425 oe ee 3.49 Onions—Texas Bermulas, $2.25 per crate; home grown, $4.50 per 100 tb. bag. Parsley—75c per doz. bunches. Pieplant—Home grown is now in market, commanding $2 per bu. Poultry Wilson & Company pay as follows: Heavy fowls 0 30¢ Right fowls 92 25c Fleavy roasters —00 00 30c Radishes—60c per daz. bunches. Spinach—$1.35 per bu. Strawberries—$4.25 for 24 pint crate from Louisiana. Sweet Potatoes—$2.50 per hamper for kiln dried Jerseys. Tomatoes—$1.65 for 6. Ib. from California. Turnips—75c per doz. bunches for Florida. Veal Calves — Wilson & Company pay as follows: basket Raney _ 1s. Good 92 16« Medium 22.0.0 Te Poor oe 10c ~ 6 AMERICAN NATIONAL BANK. General John H. Schouten Chosen President. At a meeting of the stockholders of the newly organized American Na- tional Bank, held in the Association of Commerce building Wednesday after- noon, April 17, the following seventeen directors were elected: Brig. Gen. John H. Schouten, vice- president of the Michigan Trust Co., who was elected president of the new bank at a directors’ meeting which followed the stockholders’ meeting; Ned B. Alsover, formerly cashier of the Eaton County Savings Bank, Charlotte, subsequently elected vice- president and cashier of the new bank; Emerson W. Bliss, realtor; George C. Clarke, president, Central Michigan Paper Co.; Martin H. Carmody, attor- ney; Ben Dean, advertising agent; Charles H. Gallmeyer, treasurer Gall- meyer & Livingston Co.; Brinton F. Hall, president Peoples Savings Bank, Belding; John F. Horton, manager Grand Rapids office, Aetna Life In- surance Co. and affiliated companies; - Albert B. Klise, president Blackmer Rotary Pump Co.; Guy C. Lillie, vice- president the Michigan Trust Co.; John D. MacNaughton, president, Mac Naughton-Greenawalt Co., Invest- ment Bankers; Cyrus B. Newcomb, president and treasurer, Grand Rapids Blow Pipe & Dust Arrester Co.; Alexander Robertson, vice-president the National Bank of Ionia; Clarence Thomas, owner C. Thomas hardware stores; Oscar E. Waer, attorney; J. Arthur Whitworth, manager of the Associated Office Furniture Manu- facturers. The new American National Bank has over 350 stockholders. Its capital stock of $500,000 and surplus of $250,- 000 was oversubscribed about 20 per cent. The bank will open about June 1 at the corner of Monroe and Ionia avenues, in the quarters formerly oc- cupied by the Home State Bank. The president, Gen. Schouten, has been prominent in the business and military life of Grand Rapids and the State for many years. He was born in Ottawa county, had his schooling in Holland, and came to Grand Rapids in 1888 as a clerk in the general office of the G. R. & I. Railroad. In 1899 he became cashier and book-keeper in the wholesale department of the Fuller & Rice Lumber Co., and a year later accepted a position as trust department book-keeper in the Michigan Trust Co. Later he became chief clerk of this department, and in 1913 was elected assistant secretary. In 1916 he was elected secretary and in 1921 vice- president of the Michigan Trust Co. His military career began in 1889 with enlistment in Co. K, 2nd Michi- gan Infantry, later transferred to Co. E, “the old Custer Guard,” and in July 1897 he was elected 2nd Lieutenant of Co. H, which afterwards became Co. K. In December 1900 he became Cap- tain of the company, and in February, 1917 he was made Major of the 32nd Michigan Infantry, successor to the old 2nd. In 1922 he was promoted to Colonel and on May 1, 1926 he became MICHIGAN TRADESMAN Brigadier General commanding the 63rd Infantry Brigade. He has had a conspicuous war service, being 2nd Lieutenant during the Spanish Ameri- can war, a Captain on the Mexican border in 1915, and a Major during the world war, with ten months’ service in France. Gen. Schouten is a 32nd degree Ma- son, a member of Saladin Temple, of the Shriners, a member of the Ameri- can Legion, formerly State Command- er of the Military Order of Foreign Wars, and a member of the Army and Navy Club. He will tender his resignation as Vice-President of the Michigan Trust Company to devote his entire time to the American National Bank, retain- assume his new connection with the American National Bank about May 1. ——_e-- eo _ Lights and Shadows of Early Days. About 1860 a bill introduced in the State Legislature providing for an ex- tension of the Eastern boundary of the city one-half mile (Eastern avenue to Fuller avenue) was enacted and ap- proved by the Governor. Foster Tucker, a quiet, unassuming farngr, owned land located on the section cov- ered by the extension bill. He had been a political boss in Grand Rapids township and did not desire to live in the city and lose the prestige he en- joyed in the districts. Two years later, while the Legislature was in session, Tucker quietly slipped over to Lansing General John H. Schouten. ing, however, his directorship in the trust company. Mr. Alsover has been cashier of the Charlotte bank for twenty years, and is also vice-president and director of the Barber State Bank, at Vermontville, of which his father, W. C. Alsover, has been cashier for forty years. He is also a director of the Charlotte Furni- ture Co., and the Charlotte Repub- lican-Tribune, a member of the Char- lotte Board of Education, past presi- dent of the Charlotte Board of Edu- cation, past president of the Charlotte Community Association, past master of the Charlotte Blue Lodge of Masons, past commander of the Knights Tem- plar, and a member of the Grand Rap- ids Scottish Rite Consistory. Mrs. Alsover is a former Grand Rapids girl. They have three children. He will with a bill to provide for the repeal of the act that had brought his prop- erty into the city. He managed his campaign for the enactment of his bill so adroitly that the municipality learn- ed nothing about the measure until some time after it had been passed and received the approval of the Governor. During his life Tucker was elected supervisor of the township for several terms and exercised much political power in the county. A. J, Tucker, a son, operated a book bindery in Grand Rapids a score of years. Robert B. Loomis commenced his business career in Grand Rapids as a member of the firm of Clark, Mayhew & Co., manufacturers and retailers of hand-made boots and shoes. After a decade of moderately successful busi- ness, Clark withdrew and entered the April 24, 1929 employ of the Grand Rapids Brus): Co. as a traveling salesman. Mayhe died and Loomis & Brown took o, Within a few years { firm dissolved its partnership. Loon engaged in selling fire insurance a in politics. He was elected a sup visor of the second ward and held ¢! office by the favor of the voters ah ten years. He was chairman of committee of the Board of Superviso: under whose direction the Count Court House was erected. While the pursuit of his duties as a supe: visor, Loomis called on the head of . banking housé one day. the business. “How much capital have you that is liable for assessment?” Loomis en- quired. “Six thousand dollars,” the head re- sponded. “But,” continued Loomis, “your ad vertisement in the newspaper states that the capital of your bank is $150,- 000.” “You are correct. We have that amount back of our business—$6,000 in cash and $144,000 in bonds of the United States Government, non-tax- able.” Going to a safe he took out a package of Federal bonds and asked Loomis to examine the lot and check them up. Loomis levied an assessment on the cash, but not on the bonds. It was supposed that the bonds were used for the same purpose by other bankers of the city. Loomis was elected to a seat in the State Senate. His record was so good that he was returned to the capitol by the voters several times. a farmer of Gaines township, a kindly old man, was an ardent politician in a small way. He did not seek office personally, but was unhappy when a “corkus” or a county convention of his party was called to of which he would not be presented as a delegate. Rodney G. Sessions, In the proceedings of a convention he assumed much prominence as a maker of motions. He ‘had a complete command of the routine to be followed. “Mr. Chairman, I motion that a committee on credentials be appointed by the chair.” The motion never failed to carry and Sessions was given an appointment as chairman. A motion to take a recess until 2 o’clock would follow a few moments later and Ses- sions would beam with satisfaction. When it was pronounced carried. Dur- ing the afternoon sessions the dele- gate from Gaines would be seen on his feet frequently. He would “motion” that telleers be appointed; that reports of committees be accepted and adopt- ed, etc. He enjoyed the part he play- ed in the proceedings of the day as much as the boy who carried a pail of water to a circus elephant. Mr. Ses- sions and William S. Gunn wagered a ride in a wheelbarrow from the head of Monroe avenue to Campau Square on the result of the election for the office of President of the United States in the year 1888, Gunn naming Cleve- land and Sessions Harrison, respective- ly. Gunn was the loser. Sessions, escorted by a brass band, was wheeled by Gunn over the route mentioned cones” A, nema ama | | te RRR RRR: April 24, 1929 MICHIGAN TRADESMAN above in a wheelbarrow. Ten thousand citizens witnessed the event. A few years ago Claude T. Hamil- ton and William A. Gunn (a son of W. S. Gunn), in the course of a dis- cussion of political incidents of the past, recalled the Gunn-Sessions wager. Will Gunn asserted that Sessions had been given the ride by his (Gunn’s) father. Hamilton declared Gunn was misinformed and named as the winner of the wager, Don Leathers. “I'll bet you $1,000 that I am right. If I should lose I will pay $1,000 to the Butterworth Hospital if you will do the same.” “Agreed,” replied Gunn. “Who will decide the wager?” Ham- ilton asked. W. S. Gunn and Sessions had died a few years previously. “At White,” said Gunn. “Agreed,” said Hamilton. White refused to act. “Go to the Ryerson library and examine a file of the Grand Rapids Eagle of Nov. 7, 1888. There you will learn the name of the man who rode in the wheel- barrow. Hamilton paid the wager. Herman Leonard owned a lot on Monroe avenue, upon which there was an old ramshackle building, where he sold dinner table ware and crockery. The city had made several fruitless at- tempts to obtain through condemna- tion proceedings in the courts the lands needed for opening up the plaza now known as Campau Square. Lawyers representing opponents of the plan were able to defeat the purpose of the municipality by the discovery of errors committed in the proceedings instituted by representatives of the city in faulty descriptions of the lands it was proposed to condemn. Finally the order of the court desired by the city was obtained, an assessment roll was made and the project carried through to completion. Mr. Leonard sought the assistance of his attorney, who examined the records carefully and advised his client to refuse to pay the tax assessed against his property on account of the improvement. Leon- ard notified the Mayor in vigorous terms that he would not pay the tax; that he would rip up the decision in favor of the city by the Recorders’ Court with an appeal to the court of last resort. Owners of property con- tiguous to the square were anxious to have the contemplated improvement carried on to completion. Leonard’s tax was paid, but Leonard did not pay it. Arthur S. White. —_22>___ Late News From Grand Traverse Bay. Additional buildings for the accom- modation of students at the National High School Orchestra camp, Inter- lochen, fifteen miles distant from Traverse City, will be undertaken soon. The attendance of students will be much larger than last year, when 150 representatives of widely scattered high schools spent two months in the study of orchestral and band music at the camp. Upward of 200 have already been registered for the coming season. Merchants of Traverse City derive a considerable volume of trade from the sojourners. A large model hotel at Interlochen provides entertainment for the thousands of visitors who attend the concerts given daily under the di- rection of noted leaders in the art of music. Cherry growers have formed an or- ganization for the purpose of co-opera- tion in stabilizing the market. It is known as the Michigan Cherry Grow- ers. a non-profit corporation. The organizers state that the steadily in- creasing acreage for cherries will be nearly doubled within five years. With- out an organization growers fear the prices for protection, offered by packers for cherries will be so low that no profit will be realized. Essen- tially, the plan of the corporation is to purchase surplus stocks not taken by the canners and dispose of the same in non-competitive markets. The officers of the Michigan Cherry Growers are: A. J. Rogers, Benzonia, President; David R. Murray, Traverse City, Sec- retary, and Francis Hughes, Traverse City, Treasurer. Should the cherry crop escape the always prevailing danger of frosts dur- ing the coming month 300 boys rep- resenting the Big Brothers, of Grand Rapids, will be employed in addition to several hundred children of Trav- erse City and vicinity in picking cher- ries. Camps for the youths from Grand Rapids will be located on the Traverse Bay Peninsula and also near North- port, in Leelanau county. Tentative plans for the annual cher- ry festival are under consideration by committees of the local Chamber of Comerce. It is to be hoped that the parade will be more skillfully managed than it was last year. Art and trade floats were mixed indiscriminately in line. Following the principle art float bearing the queen and her court there appeared a grotesquely decorated vehi- cle bearing banners which were it- scribed in glaring letters with an ap- peal to the beholders to “Eat at Pete’s.” An art float and death car of an under- taker, garbed in emblems of mourning, followed. ___ When On Your Way, See Onaway. Onaway, April 23—Ray C. Kent, chief engineer of the Leonard Refrig- erator Co., of Grand Rapids, visited Onaway last week and transferred his Black Lake resort property. Mr. Kent has resigned his position with the above company to accept a similar one with the Serval Corp., at Evansville, Ind. Mr. Kent was the founder of the present Onaway Community Council and was always active in civic matters as well as a social worker. James McGillwray, of Oscoda, the noted nature artist, author of “Mickey the Beaver” in the December number of the National Geographic Magazine, has been spending some time in this vicinity, gathering data for the de- velopmant of the East Michigan Tour- ist Association. Mr. McGillwray was formerly connected with the Conserva- tion Department and has shown his wonderful collection of wild pictures here to the enjoyment of large audiences. He states that Onaway, with its numerous natural attractions, should rapidly come to the front as the leading tourist spot of Northeastern Michigan. A co-operative plan is be- ing composed to place numerous mark- ers over every route leading to the trout streams, lakes, big sink holes, favorite camping sites and all interest- ing places of beauty. C. W. Martin, of Cass City, has pur- chased the Hulla farm and will im- prove the same and commence operat- ing in a scientific way. Too many farms in the past have been conducted in a haphazard manner, resulting in failure, while the farmer who reads and accepts the advice and assistance of the county agent receives big re- turns for his crops and establishes a bank account. There’s a reason. Squire Signal. s+. Supreme Self Control. In beautiful sunny Cuba there lived a man who never felt much inclined to work. When he got a job he kept it only for a very limited time. One day a friend of his, who was quite the re- verse, having made good money by keeping himself busy all the time since his early youth, asked him, “Don’t you ever feel any impulse to work?” To this our man promptly replied, “Why, yes, but I check it.” ——— Everything you say will be remem- bered by someone else after you have forgotten it. TRADESMAN April 24, 1929 NOTHING TREADS AS SILENTLY AS TIME - HAVE YOU MADE YOUR WILL? % Se | me | we i Se =) 1= GRAND RAPIDS TRUST CO. Grand Rapids, Michigan At Ever ge HEKMAN'’S Cookie-Cakes and Crackers Cookie-Cakes and Crackers ASTERPIECES OF THE BAKERS ART & ‘come ¥ AU G1 > ee nih (a D A. Qe q © ( > mn Ny \eugur’ ~ rs .< all poa > ay Or ay conti Sos RRs TONER RN seeps RPP ERRINRTEA te E i yi SRN April 24, 1929 MICHIGAN TRADESMAN 11 forget Respect For Law Lacking in Average Citizen. Los Angeles, April 19—President Hoover’s commission “to discover the cause for disrespect for law in Amer- ica,” might—but probably will not— suggest that the American people be allowed to take part in law enforce- ment. This is my way of reasoning, and I don’t consider that I am an anarchist, but favor the use of horse sense, when it can be applied: In theory, a citizen suspected of wrong doing in this Nation is tried before a jury of his fellow citizens— his peers, as it were. Any man who has ever served on a jury knows that a jury feels he is taking part in law enforcement and he is for some time after performing this service likely to respect law very thoroughly. But for the past few years, courts and attorneys have been attacking the a juror feels he is taking part in law to emasculate it, declaring that citizens are not fit to judge each other. Trials have been allowed to degenerate into vaudeville shows; courts have been turned into arenas in which a victory by a clever lawyer is accounted great- er than the administration of justice. T- other words, courts and attor- neys have sought to filch from the common citizen his power—and to a great extent they have succeeded. The average citizen now approaches a court in fear and trembling, knowing he will be regarded, not as the owner or oper- ator of the court, but as ~ sort of in- Sect, These things being so, it is evident that a wholesome respect. for the processes of justice must be lacking in the average citizen. But give him back his power, make the courts his servants, instead of his autocratic mas- ters, and he will take a healthy inter- est in law enforcement. He will re- gard criminals, not as clever fellows trying to beat the courts, but as his personal enemies. The way to law enforcement lies through the citizen's interest in it. We are constantly assailed by the half-baked opinions of judges, attor- neys, prosecutors .and court baliffs concerning laws. These persons seem to assume that a law is their private property and they must. periodically give vent to their personal feeling about it. This, to mv opinion, is all wrong. The only man whose opinion about law matters a particle is the common citizen. Under the constitution he is the individual who savs “guilty” or “not guilty” on the subject. What a court thinks about it is of no conse- quence whatever. Judses and attor- nevys and prosecutors are mere com- mon furniture, placed in their jobs to keep order and see that things are done according to a svstem. The laws of the land should be en- forced by the men and women who make them. And they would be if these honest men and women had a fair chance. Every citizen is a stockholder in America. Give him an opportunity to work at his job and he will be only too anxious to preserve order and decorum. But when the public servants so far their lowly positions as to crack the whip and deny the citizen’s rivht to regulate his own nation—well, the average citizen just sits back, twiddles his thumbs and asks: “What’s the use?” Well, I guess the question as to who shall have the best seats at diplomatic lunch counters has been smoothed over temporarily. But, after all, who cares? It is a pity that these ladies don’t have some useful work to do in the world, to take their minds off of this poppycock. No mentally adult person cares a rap who goes to the table first, except that a mentally adult person would be pretty likely to stand aside and let others go first. Thomas Jefferson was a mentally adult person for his time. He saw the tommyrot in this precedence sham, and he abolished it, telling them to go in without any order of precedence and grab off the first good seat they could find. If there are enough baked beans to go round. what difference does it make, anyhow? Now a scientist intimates that it is possible to make ammonia from the air, mix it with sawdust and waste molasses and create synthetic veal, pork and other human provender. No magician with a plug hat could do better than this. Really our scientists should be able to live very cheaply, and what a snap it would be for them to go into the hotel business. A few whiffs of ozone and a handful of ex- celsior would develop an order of ham and eggs, or what will you have, while the stock raiser and grocery man could sit on the fence and watch the parade go by. But the trouble is that about the time the business would be getting good, the tire would suffer a puncture, the air supply fail and the landlord would be out in a shower of duck soup with nothing to catch it in but a skimmer. One of the bombs recently discov- ered in Chicago is said to have been filled with limburger cheese. I had supposed the League of Nations was doing something about this malignant business. Poison and the torch are bad enough, but nobody but a fiend would explode a ripe limburger cheese in an otherwise peaceful American home. This would be the acme of all torments ingenuity could devise. Under a new law in Japan it is pro- posed to forbid smoking to all youths under 20 and drinking to all under 25 vears of age. If these are vices they are not to be indulged in until one has arrived at vears of discretion. There will be no young soaks in the Mikado’s kingdom. They sensibly reason that if there can be no drinking until one is 25 the habit probably will never be formed at all. Frank S. Verbeck. Distance lends enchantment to the view, but you can’t trust some people too far. — e644. There is nothing better than our FULL COVERAGE POLICY. AMERICAN MUTUAL AUTOMOBILE INSURANCE CO. 701-2 Building & Loan Bldg Grand Rapids, M chigan. We dig up your Lost Money AN UNUSUAL COLLECTION SERVICE Mr. Stowe says: We are on the square. So will you after you have used our service. No extra commissions, Attorneys fees, Listings fees or any other extras— Only one small service charge. REFERENCES: Any Bank or Chamber of Com- merce, Battle Creek, MR. STOWE of THIS PAPER, Michigan Retail Dry Goods Association. For your protect’on we are bonded by the Fidelity & Casualty Co. of New York City. Give us a trial on some of your accounts now. Merchants’ Creditors Association of U. S, Suite 304, Ward Building. Battle Creek, Michigan Prererreo Auromosie Insurance Go G. R. NATL. BANK BUILDING GRAND RAPIDS, MICHIGAN The tremendous increase in business which we enjoyed during the past year is being continued during nineteen twenty-nine. Our guaranteed value policy is appreciated by the automobile driving public. See this super-policy before you renew your automobile insurance. YOUR HOME COMPANY 12 FINANCIAL Production Makes Best Showing in History. As commentators discuss the pos- sibility of a recession in business the tide of prosperity in this country con- tinues unabated its strong upward course. In every 1929 month to date indus- trial production has mounted to a new record high reflecting no abnormal de- velopment in any individual industry alone but an improvement shared by Nation’s Standard’s index of indus- a majority of the major branches. trial production touched a new high for all time in March at 129.6, which compares with the previous record high of 128.5 for February, and pre- sents a new level of activity 7.6 per Up to the be- ginning of this year the peak for this index was 125.7 set in October, 1928— cent. over a year ago. and in every 1929 month to date that peak, which had been looked upon as something of a landmark, has been exceeded. When the gains for the first three months are consolidated it will be found that the initial 1929 quarter brought a rate of industrial activity 8.5 per cent. faster than a year ago, and more rapid than any quarter on record. Even if industry begins to taper off from now on this handsome gain for the first quarter gives definite assurance of improvement for the first six months over 1928. That the mounting tide of prosperity reflects a general condition will be seen on an examination of the groups contributing to the production upturn. “he index on steel production rose to 145 from 124.2 a year ago, motors to 199.5 from 149, tires 180 from 166.4, cotton 119.1 from 108.9, 4 power 185.3 from 164.9, bituminous electrical coal 115.9 from 98.3, crude petroleum 185.7 from 168.2, copper 123 from 103.5 gasoline 255 from 222.1, sugar 125. KR & from 97.1 and cigarettes 186 from 174. per cent. While this list of gains includes a majority of the more important indus- trial branches there were significant declines in the volume of production reported during March. The index of chemical (fertilizer) production drop- ped in March to 219 from 282 a year ago, meat packing 101.4 from 129, paper 138.2 from 143, zinc 120.6 from 125.6, lead 98 from 113.4 and boots and shoes to 103 from 110.8. That the rate of industrial produc- tivity has not only held its high level so far this year but has been acceler- ated up to the present time is plainly revealed in reports from various sec- i Notwithstand- ing this strong statistical showing a tions of the country. feeling has developed in the last ten days that the 1929 peak of industrial production either has been reached or will shortly be reached. The advent of more quiet trading sessions on the stock market has not brought appre- hension in industrial quarters but it has tended to spread the opinion that very little more can be expected by way of gains in the immediate future. Already some conservative prophets MICHIGAN TRADESMAN Uncle lake Says~ express the view that motor produc- tion will decline substantially in the second half of this year. Whether these prophets of recession are accurate in their diagnosis—and whether recession if it comes will be more than seasonal—are questions to which the financial district is now diligently seeking an answer. Paul Willard Garrett. [Copyrighted, 1929.] —_—_>+>___ Difference Between Inflation Now and Former Periods. In this month’s Cleveland Trust bulletin Colonel Leonard P. Ayres de- votes his entire discussion to develop- ments in Federal Reserve policy, con- nected with the rise in stocks, from all of which he emerges with a strongly worded argument for an increase in the rediscount rate. Colonel Ayres does not definitely say that the Reserve system should raise its rate. After enumerating the reasons for a change he simply says “these are in brief the arguments for an advance in the rediscount rate”’— but he states the arguments rather forciby. What he finds is that “at the present time all borrowing member banks in this country are relending the borrowed funds at higher rates. The loans of member banks on securities have increased in the past year seven times as much as have their loans of Our Re- serve system is trying the experiment all other sorts combined. of enabling member banks to reloan borrowed Reserve funds at a profit during a period of prolonged and in- creasing inflation. Many other cen- tral banking systems have tried this experiment, and it is doubtful if a record can be found of its ever having been done without resulting in ulti- mate disaster.” In recognizing the inflationary tend- encies of the time, this commentator very properly distinguishes between the type of inflation existing in 1919- 1920 and now. Usually in the past protracted periods of high interest rates have come with an expanson in business activity to boom proportions, rising commodity prices and rapidly increasing bank loans and deposits. None of these characteristic concomi- tants of The existing severe credit stringency inflation have yet developed. at a time when the ordinary evidences of inflation are conspicuously absent ‘ leads us to conclude that “something has happened to make the existing bank deposits do more than their cus- tomary amount of financial work.” After an investigation of the rate to which money and credit have been used, Colonel Ayres concludes first “that this is a period of increasingly intense credit inflation that has taken the form of a progressively more rapid turnover of bank credit rather than that of an important growth in the volume of bank loans and deposits. The second conclusion is that the de- velopment of this inflation is clsely re- lated to stock speculation. The term inflation as used here may be consid- ered as meaning the expansion of credit use at a rate distinctly more rapid than the rate of growth in the “The man who is totally blind can see as much in a darkened cave as in the bright sunlight.”’ We are not talking to those who blind their eyes with pre- judice, those who refuse to take advantage of improved methods and products, but to all others we respectfully call your attention to KVP Delicatessen Paper the paper that grocery stores and meat markets are now freely using. KALAMAZOO VEGETABLE PARCHMENT CO. KALAMAZOO, MICHIGAN April 24, 1929 Boston Denver Investment Securities E. H. Rollins & Sons Founded 1876 Dime Bank Building, Detroit Michigan Trust Building, Grand Rapids New York San Francisco Chicago Los Angeles .. MUNICIPAL BONDS SILER, CAURIPIENTIEIR & IROOSIE 1039 PENOBSCOT BLDG., DETROIT, MICH. Phone, RANDOLPH 1505 360-366 SPITZER BLDG., TOLEDO, OHIO Phone, ADAMS 5527 L. A. GEISTERT & CO. Investment Securities GRAND RAPIDS~—~ MICHIGAN 506-511 GRAND RAPIDS TRUST BUILDING Telephone 8-1201 ay . cs April 24, 1929 MICHIGAN TRADESMAN 13 production and consumption of useful goods.” This increased turnover of funds has enabled the public to pay more for securities and at the end of 1928 it was paying twice as much for a share of stock, representing earnings of a given amount, as it was willing to pay in 1924, 1925 and 1926. This is a change that has taken place in the minds of the public, says Colonel Ayres, “rather than in the profits of the company.” Paul Willard Garrett. { Copyrighted, 1929.] — Lighter Demands For Funds Suggest Decline in Rates. With the seasonal peak in the de- mand for commercial funds near, the financial district expects some relaxa- tion in money rates during the weeks that lie immediately ahead. Fundamentally no sharp reversal has taken place in the forces making for firmness, so nobody supposes the coun- ty is entering a period of low rates but the tendency is toward relatively more reasonable charges than have prevail- ed lately. A marked improvement in the bond market during the last ten days reflecting an upward creeping movement in prices for gilt-edged de- scriptions is one important indication of the change, which taken in con- junction with others, forms the basis of expectations for cheaper money. Late in April the heavy seasonal de- mands for funds from industry reach their seasonal high. These demands in 1929 to date have been a potent pressure in the stiffening process. Not- withstanding the higher rates that have prevailed this year the volume of com- mercial loans has held persistently above that either for 1928 or 1927. If this demand relaxes in the next few weeks a force for higher money will be removed. In the meanwhile a greatly reduced demand for funds from the securities markets has been evidenced in a sharp reduction of brokers’ loans and a sub- stantial cut in the volume of member bank loans on securities. Any pro- nounced revival in the demands of the market for money naturally would tend to offset the reduced demands from industry but so far there has been no indication of this. This country’s sustained heavy ex- cess balance of merchandise exports is lending its influence toward ease by encouraging gold imports. Rightly or wrongly some economists have held that before the year is out this mount- ing tide of merchandise exports is destined to compel Europeans to ship substantial sums to this country in satisfaction of the balances against them. High money rates on this side of the water already have been at work pulling gold this way despite efforts of the central bank authorities abroad to keep it at home. While arrivals for 1929 to date seem small in comparison to the $500,000,000 loss that was sus- tained last year it is a fact that in about the last three weeks $54,000,000 has been added to our net gold stocks. Taken in itself this gold import does ‘not change conditions greatly perhaps but when it is studied in connection with others the conclusion seems rea- sonable that the money market has passed its stress period and may now hope for some relaxation. Paul Willard Garrett. [Copyrighted, 1929.] ———_~. - 2. -— Motor Car Output Kept at High Rate. Detroit, April 22—Mid-April found the automobile industry maintaining its terrific pace established early in the year and production continues at a level equal to or above anything the industry has ever witnessed. Produc- tion, however, has apparently reached its peak, but just how long the present rate of operations will continue is a question manufacturers are unable to answer. With the present demand for cars in all classes, and with new lines appearing almost weekly, the time for an easing is not yet in sight. Low-priced cars, as usual, are mov- ing more rapidly and in greater vol- ume than those in the higher class fields, and it is noticeable that there is a remarkable scarcity of “thin spots” in the whole country. It has reached a point of virtually capacity production and a demand that will hold that point for the next few weeks at least. The truck division is showing the same trend, with sales close to the year’s peak. Light delivery models, especially, are in great demand, and export sales average substantially heav- ier than last year, indicating they are at record levels. Increased demands from manufac- turers of passenger cars and_ trucks have resulted in tire builders working plants to capacity, pointing to no like- lihood of price increases for tires at this time. The used car situation is better. Announcements of new models con- tinue, with engineers and body-build- ers ever looking into the future. Buick will probably be the next to add to its line, according to announce- ment by E. T. Strong, president of the company. The car will be in the low price field. “Special weeks” are becoming quite populer by leading companies, the ob- ject being to attract attention to spec- ial cars and features. eee A Business Man’s Philosophy. It is probably no exaggeration to say that half the businesses of this coun- try are engaged exclusively in filling wants that already exist; the other half are consciously trying to create new business. The first type takes orders; the second type develops orders. The other day | saw 2 chart in which the ups and downs of business in the United States were indicated over a period of seventy-five years. The remarkable feature of this chart was: it showed business never varies from normal more than 20 per cent. In other words, business, in general, never gets more than 20 per cent. bad. The problem of the average man, is not to get the first 80 per cent. of his monthly volume but the last 20. This is usually accomplished by ap- plying a little imagination to the sell- ing problem, with the object of creat- ing new business. William Feather. Announce cemplete organization for handling Merchant Freight. We go to 167 Cities and Towns in Michigan, and make deliveries to suit present day requirements. We furnish the greatest aid to successful merchandising, Adequate delivery. All lines are regulated by the Mich- igan Public Utilities Commission. ASSOCIATED TRUCK LINES 108 MARKET AVE. GRAND RAPIDS, MICH. PHONE 94121 Fenton Davis & Boyle Investment Bankers GRAND RAPIDS Grand Rapids National Bank Building Phone 4212 Chicago First Nationai Bank Building Detroit 2056 Buhl Bullding GRAND RAPIDS NATIONAL BANK Established 1860—Incorporated 1865 NINE COMMUNITY BRANCHES GRAND RAPIDS NATIONAL COMPANY Investment Securities Affiliated with Grand Rapids National Bank “The Bank on the Square”’ The Measure of a Bank The ability of any banking institution is measured by its good name, its financial resources and its physical equipment. Judged by these standards we are proud of our bank. It has always been linked with the progress of its Community and its resources are more than adequate. GRAND RAPIDS SAVINGS BANK “The Bank Where You Feel At Home” 16 CONVENIENT OFFICES A. G. GHYSELS & CO. INVESTMENT SECURITIES Buhl Bldg, Detroit Peninsular Club Bldg, Grand Rapids 14 Delayed Letter From the Metropolis of Michigan. _ Detroit, April 16—Editor Stowe is firm in the belief that if Michigan is to receive the full senatorial represen- tation to which it is entitled, the pres- ent Senator, James Couzens, must be defeated for re-election. In its con- tentions the Tradesman has the sup- port of many newspapers in the State and elsewhere. Among the names mentioned in connection with the office is that of Harold Emmons, of Detroit, and here we take issue with the Tradesman’s statement of April 10 concerning Mr. Emmons: “I do not think any of them will do. I am told Mr. Emmons is a very fine man, but has no acquaintance to speak of out- side of Detroit.’ Like thousands of others we have great respect for the judgment of the editor of the Trades- man, but like all humans he is apt to err at times and we believe he is mis- taken in this particular instance. Mr. Emmons’ name is an outstanding one in the aernautical world. During the war he was in charge of the aviation engine construction for both army and navv, a job he handled in a big way and. let it be said to his credit, that he held this position until the close of the war. He has spoken in many cities on aircraft development. He will also be remembered by business men of the State as the principal speaker on many of the trade promotion trips of the Wholesale Merchants Bureau of the Detroit Board of Commerce. As an attorney he was a member of the law firm of Maybury. Lucking, Emmons & Helfman. In 1913 he left the prac- tice of law to enter manufacturing circles as secretary and treasurer of the Regal Motor Car Co. and eight as- sociated companies. Since that time he has gained a wide knowledge of business in his many associations with diversified industries. As president of the Detroit Board of Commerce he ac- complished much for the business in- terests of not only Detroit, but of the State as well. As an executive and or- ganizer few can surpass him. He is a natural leader and is the possessor of a pleasing and brilliant personality which wins men to him. He has ac- quired an enviable reputation as an orator and public speaker. In his younger days he was a noted athlete. As a side partner of the Honorable Arthur Vandenberg it would be diffi- cult to find in Michigan a man better fitted, mentally or temperamentally, than Harold Emmons, which is the concensus of opinion of all who have heard him discuss civic and govern- mental problems or who have had the honor of his acquaintance. In 1928 Mr. Emmons opened his individual law office at 1902 Buhl building, to which he gives a part of his time, the re- mainder of which goes to other busi- ness and no small part to the civic in- terests of his city. On the other hand, to our knowledge, Mr. Emmons has never indicated that he is seeking the senatorial toga or even cares to accept the call to battle the pugnacious Mr. Couzens. John J. Lenihan, well known as a representative for Eastern textile man- ufactuers has engaged in the mercan- tile business to conduct sales for clients and puchase stocks outright for re- sale. Mr. Lenihan makes his head- quarters in Detroit at 10345 Stoepel avenue. Detroit Council No. 9, U. C. T., will hold its regular monthly meeting in the hall at 1522 Randolph street. This will be the first meeting at which Harry E. Annett, newly elected Senior Counselor will preside. C. A. Weaver, for many years the poprietor of a pharmacy at 5101 Trum- bull avenue, has been appointed acting secretary and manager of the local office of the Detroit Retail Druggists Association, pending the selection of a permanent secretary. Henry T. Ewald, president of the Campbell-Ewald Co., one of America’s MICHIGAN TRADESMAN leading advertising agencies, has adopted a novel method in acquiring publicity, just to show how it can be done. Last month Mr. Ewald direct- ed a golf ball drive of 162 yards for a hole-in-one at the Biltmore Country Club, Asheville, N. C., the first time a hole-in-one registered at the Bilt- more course this season. Not that we would ever question Mr. Ewald’s ver- acity should he claim a_ hole-in-one without the backing of witnesses but in the above instance there were four to bolster the claim for his splendid drive—the second hole-in-one he has made. Fred Sanders, confectioner, 2465 Woodward avenue and owner of nine other stores in various parts of the citv, is building a new plant for manu- facturing baked goods and confection- ery. The new building, a four story affair, was made necessary in order to care for the increased business of the firm. The aftermath of the worst explosion in the history of the city leaves sev- eral wholesale firms at least tempor- arily out of business. The explosion, of undetermined origin, occurred April 11 at 6:23 p. m. and completely destroyed three four-story buildings. Two men were killed and several in- jured. Had the explosion occurred one hour earlier the death list would have been appalling. Nearly all whole- sale firms conclude business for the day at 5 o’clock and within an hour the buildings are practically emptied and the streets deserted. The follow- ing firms occupied the buildings that were wrecked: The Burke Furniture Co., 150 Jefferson East; Detroit Light- ing and Fixture Co., 152-154 Jefferson East and the Auto Supply Co., 146 Jefferson, East. Heavy losses were incurred by the merchants in adjoin- ing stores and buildings for more than a block away. Schoenfeld & Schoen- feld. men’s furnishing goods, 158 Jef- ferson East. suffered almost a com- plete loss. I. Shetzer & Son, 142 Jef- ferson. East. were heavy losers, be- sides being in the adjoining building the firm occupied one of the upper floors in the wrecked building at 146 Jefferson, East. Other wholesalers whose stocks were badly damaged were M. Starr Co., dress goods and silks, 162 Jefferson. East; Harry’s Radio Store, 138 Jefferson, East; Su- perior Seal & Stamp Co., 151 Jeffer- son, East and the Gorenflo Jewelry Co., 153 Jefferson, East. One of the men killed was Herbert Tallon, head of the Tallon Furniture Co., 213 Wood- ward avenue. Just before the ex- plosion Mr. Tallon was talking with Mr. Burke. of the Burke Furniture Co. Twentv-four hours after the ex- plosion that wrecked three buildings and badlv damaged adjoining buildings and stocks, I. Shetzer & Son, located at 142 Jefferson. East. had opened temporary offices at 138 Jefferson, West. As a mark of the high stand- ing of this firm with manufacturers and mill distibutors, within thirty-six hours of the first news of the disaster new goods were en route to the com- pany. Long distance calls assured Mr. Shetzer that whatever their needs might be their orders would sunersede all others. In one instance to assure prompt delivery a mill superintendent of a large Eastern mill was called from his home to rush out orders for the Shetzer Co. The mill had been closed down for the week end. These tributes come as a deserved reward for the fine qualities and integrity of the owners, I. Shetzer and his son, Simon Shetzer. Arthur Baldwin, well-known auto- motive advertising man _ has joined Whipple & Black, Inc., with offices at 2010 Washington boulevard. The Tauber Sheet Metal Works has moved from 5856 Mt. Elliott avenue, to 18410 Morang Drive. Charles Epstein, hardware dealer, has moved from his former location at 9350 Gratiot avenue to newer and larger quarters at 14209 Fenkell avenue. Store No. 2 has been opened by the drug firm of D. R. and R. O. Cox, at 14810 Livernois avenue. Store num- ber one is located on Fenkell avenue. Tandy and Hardiman have purchas- ed the Mueller Pharmacy at 5133 St. Antoine. According ot an announcement is- sued by A. H. Nichols, of Buhl Sons & Co., and president of the National Hardware Association, a conference of the Metal Branch of the Association will be held at the Hotel Statler, May 16 and 17. Two hundred are expected to attend. On May 14 and 15 a meet- ing of the executive committee of the National Hardware Association will be held. Ceron Adkins has purchased the re- tail drug business of W. W. Cartright, one of Detroit’s pioneer merchants, having been established at 5248 Russell street for thirty-three vears. Mr. Ad- kins was formerly with the Lawson Drug Company at Columbia and John R. Leslie C. Allman, formerly at the head of the Allman Advertising Agen- cy, has closed up the affairs of his office to assume his new duties as ad- vertising and sales promotion man- ager of the Fruehauf Trailer Co. 10940 Harper avenue. The Fruehof Co.-is one of the largest in the trailer industry doing both a domestic and export business. With the acquisition of the services of Mr. Allman, a gen- eral expansion program is planned by the firm. J. M. Golding. —_—_.->——_——_- New Credit Plan Benefits Retailers in Marshalltown. Retailers of Marshalltown, Iowa, are relieving themselves of the heavy bur- den of carrying long-time accounts on their books, and are helping debtors to re-establish their finances, through the agency of the recently formed Marshalltown Thrift Corporation. This organization, whose officers and directors are all business men of Marshalltown, with a population of 22.000, has come to the rescue of both the merchants and their customers in their credit relations to one another. Through the plan of the Thrift organ- ization, accounts receivable on the books of merchants are liquified by it. The individual is then allowed to re- tire his debts by making regular in- stalment payments to the corporation, paying the usual rate of interest plus a sinall fee to cover operation costs. The cost of this service is borne by the debtors. In the short time the Marshalltown Thrift Corporation has been in exist- ence it has liquified accounts totaling more than $50,000, releasing that sum to merchants to put into stock or im- provements. “Marshalltown business men_ had reached the conclusion that credit loss- es and bad risks were the creation of business itself, rather than deliberate dishonesty on the part of debtors, when the organized the Thrift Cor- poration,” according to A. B. Hannan, secretary of the Marshalltown organ- ization. “They also decided that large sums of money liberated by this credit finance method would assist in the progress of the community’s business status. “The success of a venture of this kind hinges primarily upon the ability to educate the community public to the truth that poor credit costs more than April 24, 1929 the few dollars necessary to maintain a high credit standing. Next, its suc- cess depends upon the attitude of the merchants toward the plan. Many merchants refuse to see the changes taking place in methods of merchan- dising. Therefore, great care is need- ed in making a survey of the condi- tions to ascertain the possibilities of a community before embarking upon the venture. The institution needs, in addition to its educational campaign of advertising, the full co-operation of the business public in recommending its service to its clientele.” The success of the plan in other communities is pointed out by Mr. Hannan. In September, 1925, a similar organization was founded in a com- munity with a population of 6,500. The first year of its operation the organiza- tion handled accounts amounting to $168,000. In 1928 it handled $360,000 in accounts with a loss of only $99.65. Another such organization in a Middle Western town of 50,000 population handled accounts to the value of $400,- 000 with a loss of only $135. A Southern city company handled $1,- 265,000, paying 8,100 accounts to mer- chants under this plan in 1928. In Marshalltown the cost of this service to debtors will not exceed 9 per cent. for interest and costs if the retirement process requires a full-year period, and less for shorter periods. —_——_» o> Proper Province of the Chain Store. St. Johns, April 19—I am wondering if you have any information on the subject of the chain stores putting up money in the community for the pur- pose of helping such organizations as charities, hospitals, county fairs, cham- bers of commerce, commercial, Rotary or Kiwanis clubs, churches or any other organization or project depend- ing upon the support of the individual merchant for its welfare and success. Our local fair association has set a minimum of $100 for the chain store as a requirement to take their place with the local merchants who are put- ting up an equal amount to help our county fair drive for financial assist- ance this vear. All of them have re- fused to put up the money and match our home merchants. I would like to know if chain stores, such as A. & P., Kroger, Penny and Byerly, ever do put money for local enterprises such as mentioned. A. C. Martin, Sec’y. The Tradesman has never heard of a chain store organization contribut- ing a penny to any local undertaking of a charitable and social service na- ture. If anyone ever has heard of such action on the part of chain stores we should be glad to hear about it. Chain stores are maintained to drain every community dry—to send all the money they can command away from home and never bring a penny back home. —_+->—___—_ Wealth comes from industry and from the hard experience of human toil. To dissipate it in waste and ex- travagance is disloyalty to humanity. This is by no means a doctrine of parsimony. Both men and nations should live in accordance with their means and devote their substance not only to productive industry, but to the creation of the various forms of beauty and the pursuit of culture which give adornments to the art of life-—Calvin Coolidge. Sf caw : April 24, 1929 MICHIGAN TRADESMAN The cippine above is from one of America’s great dailies, and is one of many in our files.. Name of news- paper from which it was taken can be furnished upon request. The business man asked— “What is your opinion of CITIES SERVICE COMMON?” And the financial expert replied—“a good investment” When you invest in Cities Service securities the safety of your money does not de- pend on conditions in any one industry or any one locality. There are more than 100 Cities Service subsidiaries busy day and night with the production and sale of modern necessities -electricity,gasand petroleum. Financial writers frequently recommend Cities Service Com- mon as an investment. That this advice is well founded is evidenced by the fact that thousands of owners of Cities Service Common stock are reinvesting their dividends in additional shares. “Money talks,” and the money invested by these men and women attests more plainly than words their confidence in Cities Service, its prospects, its policies and its management. Dividends on Cities Service Common stock are paid monthly, which enables an investment to grow with surprising rapidity when dividends are reinvested. This plan of compound divi- dends originated by the Company has started many modest investors toward financial independence. HENRY L. DOHERTY & COMPANY Fiscal Agents for Cities Service Company 60 Wall Street New York Branches in Principal Cities an | HENRY L. DOHERTY & CO. 60 Wall St., New York Send copy of booklet describing the investment possibilities of Cities Service MAG ee a ————— a Adesso nok City ---_-.--------------------------------------------------------- (8T0A—188) Securities. | 16 MUTUAL FIRE INSURANCE What Mutual Insurance Means. When President Coolidge, or Sec- retary of the Treasury Mellon, or any authority predicts a continuance of prosperous times, he gives the basic reasons for such an_ expectation. Economic and general conditions from ail corners of the Nation having a bearing on the business situation are discussed and the deductions made are a sound forecast for the future. In any consideration of the under- lying factors controlling prosperity, the stability of prices is important; in fact, it is a natural accompaniment to prosperous times. One reason for stability in prices (and thence pros- yerity), that perhaps is more or less 1idden, is mutual fire insurance. Busi- ness men, who delve below surface in- dications, appreciate that mutual fire insurance is a guarantee of financial safety to all business enterprises, in this way exerting a stabilizing effect upon prices. As an example, consider manufac- turing—the process of transforming raw materials into finished products. Every phase of the process must have the financial protection of sound mu- tual insurance or manufacturers would take too great a chance on the cer- tainty of producing the finished prod- uct. In fact, they could not take that chance without adding a charge to cover possible losses by fire, and the additional charge would, of necessity, be included in the selling price. Sim- ilarly, every step in the distribution of the finished product requires financial protection. Sound insurance furnishes rotection, which keeps prices Without insurance it is possible i a 10 per cent. advance would be necessary at each step to cover the in- creased liability, forcing the ultimate consumer, the buyer, to pay many 1 ] le when tames the price of the artic Id wonder Soid Uunacel 1e protection of sound in- 1 mutual insurance the price of an article does not include a high speculative charge to offset the cost of fire and prices can be maintain- ed at a lower level. Mutual insurance herefore helps to keep prices normal. 1 ition to the many beneficial by the average per- ual fire insurance exerts a nfluence on the economic struc- ture of the Nation that reaches to every industry and every individual. Prosperity, dependent upon a complex- itions and causes, is fostered i ial protection afforded by mutual insurance. ——_—_> >. Model Arson Law Urged For All States. Several years ago the Fire Marshals’ Association of North America pre- pared a model arson law which has been adopted by fifteen states. It has 1. It provides that ownership or occupancy is not material; that a man commits arson when he burns a build- ing which he owns or ocrupies. 2. It includes not only those who set fire to or burn, but in addition, those who cause to be burned, or aid, MICHIGAN TRADESMAN counsel or procure the burning of cer- tain buildings or property. 3. It covers the attempt to burn buildings or property. The legislatures of Missouri, Califor- nia, Colorado, Arkansas, Maryland, Delaware, West Virginia and Missis- sippi are now considering an arson law embodying these features and it is hoped these states will be added to the other fifteen. If every state would pass and enforce this model arson law a progressive step would be taken in curbing one of the least excusable and most vicious of crimes. —_+2.—___- Science vs. Water. Recent reports from the Under- writers’ Laboratories indicate that water is becoming less general as a fire extinguisher as applied science devel- ops synthetic utilities. On wood, pa- per, textiles, rubbish and all ordinary combustible materials, they say, water still holds its quenching powers, but when oils, grease and gasoline are con- cerned, water adds to the peril by spreading the flames, and the foam or heavy gas type of extinguisher is used. For fire in electrical equipment water is still more dangerous, involv- ing risk of causing electric shock, and carbon types of extinguishers are recommended. Women Smokers Doom Cigar Store. The old cigar store Indian, now cherished along with unhallowed memories of corner saloons and brass rails, is soon to be follewed into ob- livion by the corner cigar store itself. News to this effect came April 4 when David A. Schulte, head of the cigar store chain bearing his name, an- nounced plans to combine his cigar and candy stores, to operate in future under the name of Huyler’s Luncheon- ettes, Inc. The chief reason for the change, of course, is the enormously increased consumption of cigarettes among wo- men smokers, bringing with it a need for something more feminine than the inevitably commonplace cigar store could possibly assume. Thus comes the doom of another line of defense held by the long suffer- ing male before the storm of advanc- ing feminism. Thus comes an end to the ancient rivalry between feminine soda _ shop and male cigar store. We wonder, in passing, how this unity between candy and cigarettes will affect the merchandising of a cer- tain well-known slogan urging the would-be svelte lady to “reach for a Lucky instead of a sweet?” oe Transparent Velvets Sold Up. The scarcity of transparent velvets last Fall bids fair to be repeated this Spring. The fabric is finding wide favor for coats, dresses and ensembles and re-orders from retailers are held likely to absorb available quantities which garment manufacturers have on hand. Leading makers of transparent velvets are sold up and are accepting no more business for delivery this sea- son. One of the largest producers re- ported his lines were sold up much earlier than was the case in past sea- sons. April 24, 1929 MAKE YOUR RESERVATIONS NOW FOR THE PORTLAND, OREGON, CONVENTION! Now is the time to make reservations for the National Convention. Special trains from all important centers, and special rates too. See the great beauties of American scenery on the way, and arrive in Portland, Oregon, on June 24th, just on time for the Thirty-Second National Convention of the Retail Grocers’ Association at Portland, Oregon, June 24th to 27th inclusive. You will meet all the progressive grocers of America, including Mr. Coode, the National President. You will work with them and play with them. You will hear all the newest ideas of the business! You will become a better grocer! Grocers from all parts of the country are writing for reservations for them- selves, their wives and families. Make your reservations now! Bring your wife and family! Make a big holiday of it! Combine business and pleasure! Get in touch with your local Transportation Chairman. You make your reservations through him. He can give you all the information you want. Compliments of THE FLEISCHMAN COMPANY Fleischmann’s Yeast Service OUR FIRE INSURANCE POLICIES ARE CONCURRENT with any standard stock policies that you are buying rie xetcons 30% Less Michigan Bankers and Merchants Mutual Fire Insurance Co. of Fremont, Michigan WILLIAM N. SENF, SECRETARY-TREASURER Affiliated with The Michigan Retail Dry Goods Association Insuring Mercantile property and dwellings Present rate of dividend to policy holders 30% THE GRAND RAPIDS MERCHANTS MUTUAL FIRE INSURANCE COMPANY 320 Houseman Bldg. Grand Rapids, Mich. MOTHER’S DAY MAY 12 Candy is the Ideal Gift Stock up with JOWNEY'S GIFT PACKAGES NATIONAL CANDY CO., INC. PU.TNAM FACTORY GRAND RAPIDS, MICH. at at April 24, 1929 Vast Difference Between Old Maga- zines and New. Grandville, April 23—Old magazines and new. The thought brings back the days of T. S. Arthur and his home magazine the contents of which interested the young people as well as the old in the davs of clean literaturee. There is even a greater change in the publications which cater to the reading public than has taken place in the habits and clothing fashions of the country. While some may argue that the dress of our women is really an im- provement on the long skirts and bustles of two generations ago, it is hardly possible that such can be said of the present day publications when we compare them with Arthur’s Mag- azine and Godey’s Lady’s Book of half a century ago, Then the strictest of morals was ob- served in the mental pap furnished from the news stands of the country, while to-day the hideous as well as vulgar illustrations on the covers of the magazines covering the news stands furnish a shock to the sensibili- ties of all decent people. More than half the publications of to-day called literature in the shape of magazine is unfit to be read by de- cent people, and why an easy going public permits their exhibition and sale passeth understanding. Publications which hold the prom- inent places on the news stands of the country would have, a century ago, have been confiscated and burned. Why the toleration of such indecency to-dav? Have our morals fallen so low that we cannot conceive the truth? Nations of the old world went into decline and fell because of public im- morality. Is not the United States treading on dangerous ground when it permits the publication and sale of so many despicable, shallow, indecent magazines as to-day disfigure the counters of even the best of our news men? When human slavery flourished at high tide there came an awakening of public indignation which finally be- came a whirlwind which swept. the iniquity off the face of the earth. What are our churches and uplift societies doing that they wink the other eye when they permit printers to beslobber news stands with magazines of a char- acter that would discredit the lowest dens of infamy? How can we expect our young peo- ple to grow up morally pure when these filthy publications besmear al- most every news stand in America? Respectable living should be taught by precept and example. Are we giving our growing youth a proper show for themselves while we permit these de- testable, characterless magazines ot off color to flourish in every public place in the land? : These outlaw publications, while pretending to have the best interests of the people at heart, blaspheme the preat creator himself. Old folks are deemed old fashioned and queer when they insist that the old-time life was on a higher plane than our present day existence. i Even admitting this to be in a meas- ure true can even the most sanguine of modern life defenders stand up and say that the country is the better for the existence of moral filth filtered through the illustrations and pages of modern day literature? Hollywood, with all its dizzy dis- play of underworld ribaldry, 1s far less low and despicable, far less injurious to the morals of our people than this permission of sale of low magazine literature. Something has certainly deadened the moral sense of the community when such things be. There must come an end to it else the foundations of society will be undermined. The good mothers of past genera- tions found mental recreation 1 read- MICHIGAN TRADESMAN ing the magazines and papers of that day. Vulgar and indecent infringe- ment on the respectability of society was not permitted. Prison walls would appeals to the stomach of mankind, we have neglected this new danger which has come to assail the minds of our people to their everlasting hurt. deviltry to show that you know how? One would think this was the case, of it; but when the magazine turns to judging from the many infringements on decency indulged in by numerous publishers of the United States to-day. While we have seriously interested Give ourselves in the liquor question, mak- ing laws and enforcing them against illicit distilling of strong drink which confine men who dared infringe as do A magazine may be many publishers of to-day. Is it possible for anyone to be too harm. Is is necessary to do a little even speakablv We had plenty of such with us literature, indecent acts that are taboo in decent society it is time to call a halt. magazine in preference to the present day imitation of literature. enough dullards in our writing world —_ PEOPLE SAY vvY- 17 without going into the lowbrow trash which depends on its salability because of its nastiness. There are many exceptions to this rule of immoral literature, and such magazines as appeal to the intellect rather than to the baser passions should be protected in their rights bv ruling out this mental trash that is guilty of pandering to the lower pas- sions of human nature. Old Timer. —_—_~-+~.—__ Discipline is exemplified by the first year at school and the first year of married life. “Lee & Cady Coffee is about the only good thing that there is plenty of. It is the only precious thing that someone else is not always trying to st ‘al from you. It is a luxury that everyone can have a piece of. And when we say it is irresistibly good ” you know that we just love it! .. . Lee & Cady Coffee has that warm, refreshing friendliness you can’t deseribe. It is rich, mellow, and delightfully modern.” LEE & CADY COFFEE People grew tire:! of the old coffees. Youth demanded a new and modern coffee. Lee & Cady obtained the finest coffees in all the world. A food chemist and famous chef blended these coffees again and again. Finally they created a wonderful new blend—Lee & Cady Coffee. And now on your own breakfast table you may enjoy its fine flavor. “TOMORROW'S COFFEE TODAY” 18 DRY GOODS Michigan Retail Dry Goods Association. President—F. H. Nissly, Ypsilanti. First Vice-President — G. E. Martin, Benton Harbor. Second Vice-President--D. Mihlethaler, Harbor Beach. Secretary-Treasurer — John Richey, Charlotte. Manager—Jason E. Hammond, Lansing. Chic New Jackets For Boudoir Wear. New boudoir jackets are to be found that are designed to brighten up the hostess pajama, the lounging pajama, or complement the new short night- gowns which serve as slips when worn with a breakfast coat or negligee. These jackets are made of heavy lace, with novel sleeves which range from the tailored set-in type to the wide, flowing Oriental. Some of these jackets verge on coats, for they reach the knees. They are often finished with cutaway fronts and with tiny ruffles. Other jackets and coats are bound with silk crepe in two or more colors, while some of the wrap-around models are lined with either flat crepe or a thin satin. These new lace jackets may be secured in natural beige and ivory shades, in all the pastel tones and in the conventional browns, navy blues, greens and black. For tucking into a week-end bag there are several attractive tailored robes of foulard now being offered. Polka dot designs, stripes and striking prints embodying squares, triangles and odd-shaped disks are all used to- gether on materials with light-colored grounds. These robes are slightly fitted under the arms, have full backs which flare quite a bit, and sashes that are worn a trifle high to add to the fitted effect. 2 >___- Jewelry For the New Barbarians. Fashion decrees that the new neck- laces for the coming season in order to be in the mode must be barbaric. As a consequence, Paris has sent some new ones made of several strands of small beads, with the strands coiled about one another until they become thick and rope-like. These necklaces are quite long and finished without a clasp of any kind. With them may be worn either ear- rings or a few bracelets. The ear- rings are mostly short and stubby, re- sembling generous tassels or large berries, and have single buttons for fastening to the ear. The bracelets are made exactly like the necklaces, but have a stone clasp arrangement. The colors are all bright and gay to match the new Spring prints, but there is also a good selection to be had in black and white combinations and the pastel shades. Another necklace that is gaining favor over here is copied from one of Lelong’s of silver and wood. The wooden beads are painted red, green, beige, bright blue, black, navy or vari- ous tones of brown. Tiny silver links join these beads with the silver ones, which are made in square, oval and Attractive wooden bracelets made to complement these necklaces are to be had in sets. The beads are somewhat smaller, and in- stead of being joined to one another by links they are strung on tubular oblong shapes. MICHIGAN TRADESMAN Another feature is that returns by re- elastic, with small silver rondels giv- ing the effect of links. To carry with the new tailored suits there are many smart envelope bags made of substantial leathers, such as goat and calf skin and with trimmings of reptile skins or fancy metal orna- ments. These bags take on a certain modish note from oddly cut flaps, novel straps for carrying them and clasps of striking shapes and colors. Bags of gray goat are trimmed with bright red pin seal, or real snake, and a bag of red goat has a bright, shiny, gold-plated tab and corners on the flap to match. Beige and brown are com- bined, while navy blue is used alone or with gray, red, beige or a touch of metal. ——__~» Orchid Towels Coming Back. Although green is still the dominant shade in both solid-color and colored- border Turkish towels orchid is re- turning to favor very rapidly in both types and may soon be at the top of the list. The call for both types of towels is strong at the moment, and substantial price advances soon would not be surprising to buyers who are following the situation closely. One of the leading towel houses has done the biggest business in its history dur- ing the past ten days, and the activity in this house has been reflected in other parts of the market. Bakou Best in Fine Millinery. One of the outstanding features of the millinery market at the moment is the strong favor which buyers of bet- ter grade hats are showing for bakou straws in models to retail from $12.50 to $35. Four colors are favored es- pecially—a sand shade called “paris- plage,” navy, white and natural. An- other favored material is picot luciolle, interest in which is limited only by its scarcity in this market. Ballibuntl hats also continue in a very strong position, with the same general range of colors favored as in the bakou and picot luciolle models. Increasing in- terest in the finer lines of sport felts is reported as the outdoor season ap- proaches. —_~+-+.____ Apparel Market Gained. The increased business in women’s outer apparel that has followed the abandonment. of regular seasons is plainly reflected in growing sales of infants’, children’s and junior wear. A trade survey made by the United In- fants’, Children’s and Junior Wear League discloses that business has been fully up to expectations this Spring. It also shows that the early coming of Easter has not held back orders for apparel to be worn later in the season. The survey further indicates that immediately after Easter buyers enter- ed the market for sheer dresses and lightweight coats, as well as for Sum- mer lines of knitted outerwear and The demand for this mer- chandise was accentuated by the warm weather which came soon after Easter, and many of the manufacturers, millinery. through their unwillingness to carry stock, were unable to supply it in full. tailers have fallen somewhat under those of the same period last year. ses Umbrella Sales Show Gain. One line that has not suffered from the bad weather of the past ten days is umbrellas. Manufacturers report active reorders for women’s novelty styles and also new types of children’s parasols. The sixteen-rib, twenty-one inch umbrella with novel dog or bird head handle, or the so-called Prince of Wales hooked handle, leads. Allover patterns lead in the silks used. High shades are coming in, but navy and brown are the volume shades thus far. Black and white patterned materials are receiving attention. Featuring the children’s lines are replicas of favored adult models, with solid colored silks stressed. ——_e+.___ To Approve Millinery Code. Favorable action by trade associa- tions in the millinery field on the adoption of standards of practice is looked for in the next few days. The standards are twenty-five in number and deal comprehensively with unfair practices. With official approval given printed copies of the standards will be sent wholesalers and retailers. The signature of those subscribing will be asked. The standards were prepared jointly by the Retailers’ Trade Rela- tions Committee and the Millinery As- sociation of America. April 24, 1929 Vitamin Machine May End Dietary Worries. Are you getting your full amount of vitamins? This question has been troubling a great number of people during the last decade, and causing a great many of them to eat things they didn’t like and forego things they did like. If a report is true that a Minneapolis inventor, Lauritz Dinesen, has_ pro- duced a machine which will inject vitamins into foods which do not nor- mally contain them, most of our diet- ary troubles are over. People can eat pretty much what they want to with- out worrying about whether it is good for them—provided it has been treated by the new machine. In addition to preventing a great many diseases, the machine may work a revolution in the Nation’s food sup- ply. It is reported that poultry and animals fed on grains treated by the miraculous vitamin machine grow much more rapidly than those fed in the ordinary way, and also that cereals treated by the machine will keep in- definitely. ATTENTION MILLINERS! NEW HATS Arriving Daily GORDON R. DuBOIS, INC. 26 Fulton, W., Grand Rapids Free Parking Vacation TIME AHEAD Plan now for TENTS Camp Equipment Garden Umbrellas Folding Porch Chairs Boat Equipment Coye Awnings CHAS. A. COYE, INC. Grand Rapids, Michigan OPEN FOR BUSINESS AT 138 JEFFERSON, WEST Following the explosion of April 11th, that wrecked adjoining buildings and damaged our stocks, this temporary location has been taken over and we are ready for business with an ENTIRELY NEW STOCK OF MERCHANDISE FOR IMMEDIATE DE- LIVERY. I. SHETZER COMPANY Men’s Furnishing Goods, Hosiery, Knitted Outerwear Detroit - - The same phone - - Randolph 1043 —————— The newest in children’s dresses ALEXANDER LIGHT Children’s ready-to-wear exclusively 23 Jefferson Ave., W., Detroit, Mich. Exclusive Michigan Distributor of Edora Children’s Dresses. | April 24, 1929 MICHIGAN TRADESMAN 19 SHOE MARKET Michigan R:tail Shoe Dealers Association President—Elwyn Pond. V ce-President—J. E. Wilson. Secretary—E. H. Davis. Treasurer—Joe H. Burton. Asst. Sec’y-Treas.—O. R. Jenkins. Association Business Office, 907 Trans- portation Bldg., Detroit. Prefers Lost Sale To Improper Fitting “We would rather lose a sale than have a customer walk out with a pair of shoes that were improperly fitted,” epitomizes the reasons for the success of Edmondston & Co., 612-14 Thir- teenth street, Washington, D. C., one of the largest exclusive shoe shops in the Nation’s capital that specializes in special feature shoes. This concern is one of the oldest devoting its busi- ness to special fitting of footwear. Years ago when most shoe shops were concerned more about selling cus- tomers shoes that appealed to the eye, Edmondston & Co., opened for busi- ness with the sole intention of con- centrating its efforts in the special, correct and proper fitting of footwear. That its efforts have been in the right direction is evident from the substan- tial shoe business that has been built up. The success of this shoe shop is all the more remarkable in view of the fact that it is located off the beaten path of the recognized heart of the shopping district of the National cap- ital. It is half way between F and G streets. Experience has shown that the public is not inclined to walk even half a block out of their way. to buy merchandise unless they can save money in doing so or unless they can get better merchandise than elsewhere. Edmondston & Co. does not lay any claims to saving people money, neither does it claim to offer better footwear than may be secured elsewhere, but it does claim to insure its customers be- ing properly and correctly fitted. “We guarantee to fit every customer in foot- wear that is proper and correct or we don’t fit them at all,” summarizes the company’s business policy. The days of chastizing the feet in order to have them appear small are over. Women are getting over this “Chinese method” and are now eager for comfort in footwear as well as in everything else. There was a time when the buying of size five in wo- men’s footwear was an exception. It is not so now. Much of the business is being done in sizes 4 and 4% and a good deal in size 5, according to Carl M. Betz, manager of the store. “We seldom have a call for sizes 1% and 2, yet not so many years back, there were many calls for such sizes. We carry shoes in sizes up to 14% and sell them,” Mr. Be’tz said. Of course, the large sizes are exceptions and the smallest percentage of business is done in them, but in general customers are buying shoes in sizes larger than was the practice years ago, because they can get from shoes in the larger sizes that comfort and pleasure in footwear that they desire. Special feature shoes or orthopedic because they do not happen to be in the same style as the shoes they have been accustomed to wearing. It is pointed out to them that they did not receive the comfort in their stylish shoes that is assured them in the pair the store offers them which are not so stylish. These same customers who walk out without buying a pair of shoes, return in a week or two and buy the very same shoes offered them. In turn customers who buy their first pair of shoes at this store become regular patrons. Furthermore, they become so pleased with the shoes, be- cause they are experiencing the great- est comfort they ever enjoyed in shoes, that they become boosters for the store and are instrumental in having friends also become patrons. Mr. Betz and his assistants are well versed in “footology.” They have been well and thoroughly trained in special fitting, and for that reason al- Ways give customers only shoes that are designed to give each and every customer one hundred per cent. foot comfort. Customers never come back and complain about the fit of the shoes, rather they are laudatory about the great comfort they are enjoying. They find they can be so satisfactorily fitted at this store that they do not hesitate to go a little out of their way to patronize it. Not only has a good portion of the public of the Nation’s capital come to recognize that the Edmondston & Co. shoe shop is devoting its business to special fitting in footwear and ‘that it is doing this in a most highly satis- factory degree, but also that profes- sional portion of the city which con- cerns itself about correct footwear. Doctors have come to recognize how well this store can serve the public by fitting them in correct footwear that they do not hesitate to recommend it to persons who should be wearing footwear designed to give them one hundred per cent. satisfaction—Shoe Retailer. ——_2->____ Not Guaranteed. The customer having coughed loud- ly to signify his impatience, at last attracted the shopkeeper’s attention. “T want a mouse-trap,” he said rather sharply. “A good one, and please be quick, for I want to catch a train.” The shopkeeper eyed him coldly. * he said, “that my mousetrips are not guaranteed to catch trains.” ") regret, sir, —~+->___ Good Business. As the train pulled into the depot a traveling man stuck his head out of the window, and calling to a boy standing near, said: “Here sonny, bring me a sandwich, and here’s another dime, get one for yourself.” Just as the train started to pull out, the boy returned, munching a sand- wich, handed the man a dime and shouted: “Here’s yer dime, Mister, they only had one.” MICHIGAN BELL TELEPHONE CO. LONG DISTANCE— Rates are lowest on Station- to-Station calls—i.e., when you are willing to talk with anyone who answers. LONG DISTANCE— Calls can be used advanta- geously by salesmen. LONG DISTANCE— Calls may be made collect if the person receiving the call agrees to accept the charges. LONG DISTANCE— Calls frequcntly are more economical than letters. LONG DISTANCE— Calls are speeded when the telephone number is fur- nished. If youdo not know it—ask Information. LONG DISTANCE— Rates are surprisingly low. Write L.H. BAKER, Secy-Treas. MICHIGAN SHOE DEALERS MUTUAL FIRE INSURANCE COMPANY LANSING, MICHIGAN Prompt Adjustments P. O. Box 549 Lansing, Michigan GUARANTEED PRODUCTS—Power Pumps That Pump. Wa f WY, Water Systems That Furnish Water. Water “Tue pume'sepreme- SOfteners. Septic Tanks. Cellar Drainers. MICHIGAN SALES CORPORATION, 4 Jefferson Avenue PHONE 64989 GRAND RAPIDS, MICHIGAN shoes are not always the most stylish. Very often customers, or rather pros- pective customers will come to the store and will not buy a pair of shoes —_++.___ Of women there are two kinds— those who know and those who are just finding out. 20 RETAIL GROCER Retail Grocers and Meat Dealers Associa- tion of Michigan. President — A. J. Faunce, Springs. First Vice-President—G. Vander Hoon- ing, Grand Rapids. second Vice-President — Wm. Ann Arbor. Secretary—Paul Gezon, Wyoming Park. Treasurer—J. F. Tatman, Clare. Grocer Who Does Not Look Back- ward. The Lousville Survey revealed one Harbor Schultz, called “A victim of salesmen,” a gro- cer so easily influenced that he gave orders regardless of his requirements, particularly to salesmen he liked per- Needless to say his stock had loads of sonally. was out of balance, he “free deal’ goods on hand and could not succeed. We all fall for some men and not others. But in the proportion that we are masters of our own business and can present the fishy eye to all who offer us goods we shall succeed—and in no greater proportion. Every sea- son, often many times a season, there are variations in natural products— fruits and vegetables as an outstanding comes abundantly example. Lettuce four dozen to the crate. Retailers get accustomed to that size. Crops are exhausted in one region and the next to come forward are largely six dozen to the Retailers’ inertia, un- willingness to grapple with the new 2 rt crate. condition, results in their insistence on having four dozen. They pay a fancy price on the plea that they “can’t sell” the small heads. Well, the right. chant, be he always He can't. But the wakeful mer- chain or other, who changes immediately with fundamental conditions, reaps full benefit from such ‘cant man’ is changes in novelty of argument, appeal and variety, all of which are points of interest if used promptly, vigorously and ageressively. constant but Things do not still. One of my last experiences as a prac- There is, verily, no change. stand tical grocer was to discover that many I thought I staple customers “owned” had groceries in from Now comes the news that big supplies of their cellars Sears- Roebuck. Sears-Roebuck are discontinuing gro- purchased ceries. Having entered the department store business, Sears-Roebuck discover what other department stores long ago found out—that groceries cannot be retailed profitably under department store sys- tems. Foods make up a line highly specialized along certain grooves. To apply department is to burden foods beyond their capacity. So we have here a radical change. In Picadilly Circus, London, in per- haps the highest rent district, is the grocery store of Fortnum & Mason, established in and,continuous since the time of Queen Anne, whose dates were 1702-1714. Here, then, is an in- dividual grocery store, now in its 215th vear at least, and possibly in its 227th. The manager is of the seventh or eighth generation. What changes have occurred in the that grocery store? It would take too much space merely to complicated methods such as stores use history of MICHIGAN TRADESMAN list them: but English writers refer casually to Fortnum & Mason’s as we might refer to Independence Hall, for this is an institution. In 1924 when I visited F. & M. I looking keenly, vigorously forward. The past inter- ested him so little that he was not cer- tain of the date was He showed me a row of ir- found the manager when the firm founded. ridescent jars on a shelf behind his desk and told me he was packing 10,- 000 cases of Greek and Syrian honey in those jars for shipment to a Phila- delphia firm of fancy importers. Ar- riving in New York, I visited Charles & Company’s grocery store, establish- ed over seventy-five years ago and continuous in flourishing condition to- day. I found that honey on sale there: $1.50 per jar; $17.50 per dozen. I printed the story. Soon I got en- quiry from Henry May & Co., fine Honolulu, for the source I told them. It is on It is also on sale I saw it in the window of a fine restaurant-fancy delicatessen store in Philadelphia last week. Evidently, Fortnum & Mason’s first 10,000 case order of 1924 has been duplicated several times since then. Now why should we Americans, who have more kinds of honey at hand than perhaps any other people, want or need to import honey from Greece or Well, precisely because we are honey-conscious; because our taste for honey is trained and developed, we want new honey flavors. That is the reason back of the well-known fact that New York and Tillamook cheese sells Wisconsin, whence comes more than half to entire cheese production of the country. That is why, also, Wisconsin and Tillamook cheese sells freely in New York. Where folks already know cheese they want most kinds of cheese. 3ut the lesson of all this there is always an opening for fine goods—better goods and greater va- riety of goods—and the grocer misses his big opportunity who fixes his mind so exclusively on reduction of inven- tory that he fails to differentiate be- tween variety and quantity. Inventory must be kept down to near-starvation so far as quantity goes; but variety— that is something else again. grocers of of that honey. sale now in May’s. in Kamper’s, Atlanta. Syria? freely in is that Let us remember that we live among the richest people the world has ever known; that this American people of ours has money distributed in greater abundance and more evenly than any people ever had; and that they fairly ache to spend it for better, newer, finer things. Therein lies the opportunity of such as will realize this condition and cash in on it. There are degrees in all things. Not every neighborhood grocer can suc- cessfully stock and sell honey at $1.50 per jar; but every grocer can lead his trade upward to their own greater en- joyment and his own greater profit. Not every druggist can expect to sell a shaving brush for $75 or $100, which last is the price of the finest I know of. But every druggist whose brush prices now end at $1 can un- (Continued on page 31) April 24, 1929 M.J. DARK & SONS INCORPORATED GRAND RAPIDS, MICHIGAN — Direct carload receivers of 4 UNIFRUIT BANANAS SUNKIST ~- FANCY NAVEL ORANGES and all Seasonable Fruit and Vegetables GRAND RAPIDS PAPER Box Co. Manufacturers of SET UP and FOLDING PAPER BOXES SPECIAL DIE CUTTING AND MOUNTING G R AN D RAPIDS. MICHIGAN LIPTONS TEA GOLD MEDAL QUALITY Always asked for by discriminat- ing buyers who want the finest! Be sure you have it in stock. THOMAS J. LIPTON, Inc., 28 East Kinzie Street, Chicago, Til. The Toledo Plate & Window Glass Company Glass and Metal Store Fronts GRAND RAPIDS -t- “te MICHIGAN NEW AND USED STORE FIXTURES Show cases, wall cases, restaurant supplies, scales, cash registers, and office furniture. Grand Rapids Store Fixture Co. 7 N. IONIA AVE. N. FREEMAN, Mgr. Agency for Remington Cash Register Co. Call 67143 or write VINKEMULDER COMPANY Grand Rapids, Michigan Distributors Fresh Fruit and Vegetables “‘Vinke Brand’’ Onions, Potatoes, Sweet Potatoes, Oranges, Lemons, “Yellow Kid’? Bananas, Vegetables, etc. THE BEST THREE AMSTERDAM BROOMS White fwan Golddond PRIZE AMSTERDAM BROOM COMPANY 41-55 Brookside Avenue, id Amsterdam, N. Y. April 24, 1929 MEAT DEALER Michigan State Association of Retail Meat Merchants. President—Frank Cornell, Grand Rapids Vice-Pres.—E. ©. Abbott, Flint. Secretary—E. J. La Rose, Detroit. Treasurer—Pius Goedecke, Detroit. Next meeting will be held in Grand Rapids, date not decided. Meat Standards To Increase Con- sumption. Use of universal standards in all branches of the livestock and meat in- dustry would effect economies in pro- duction and distribution costs, and re- sult ultimately in increased consump- tion through the ability of consumers to buy meats according to specified grade, according to C. E. Gibbons, senior marketing specialist of the Bu- reau of Agriculture Economics, United States Department of Agriculture. “Unless the consumer can meat which, in all essential respects, comes up to his requirements and ex- pectations,’ Mr. Gibbons says, “he is likely to use less and less of this com- modity and may eventually turn large- ly to other food products. From ob- servation it seems likely that in every section of the country meat consump- tion is falling considerably short of its maximum possibilities largely because consumers so often find their meat pur- chases disappointing in that they fail to give a degree of satisfaction com- mensurate with their cost.” obtain Most of this disappointment can be eliminated by the use of universal according to this Federal authority, who points out also the ad- standards, vantages of standards to producers, livestock markets, market reporters, packers, and retailers. Stockmen, Mr. Gibbons declares, need more complete information regarding the needs and preferences of consumers, a better un- derstanding of the methods, practices and prices prevailing in stockyards, and a broader knowledge of basic economic conditions affecting the live- stock and meat industries. Fixed uni- versal standards and a_ standardized trade language will assist the stock- man materially in obtaining this in- formation. The confusion of trade nomenclature and designations for the various qual- ities of livestock and meats, Mr. Gib- bons declares, has been a limiting factor in the development of the in- dustry. Following many years of study of the situation the Bureau of Agricultural Economics has formulat- ed standards for livestock and meats the widespread adoption of which is being urged by Federal and State live- stock and Meats,” copies of which may ing livestock and meat organizations. A timely discussion of the subject has been prepared by Mr. Gibbons and published by the United States De- partment of Agriculture as Miscellane- ous Publication No. 33-M, entitled “Advantages of Standards for Live- stock and Meats,” sopies of which may be obtained from the United States Department of Agriculture, Washing- fon, D.C. ee If she’s wearing a silk kimono, it’s a breakfast room; if she has on a wrap- per, they’re eating in the kitchen. MICHIGAN TRADESMAN New Method To Preserve Fresh Fish. A new chemical process for preserv- ing fish has been invented in Norway which is expected to keep the fish fresh for one month at a very low cost, the Department of Commerce has been advised by the Commercial Attache at Oslo, H. HH. Lund. The process is based on chemical treatment, which is supposed to neu- tralize the effects of varying tempera- tures and decomposition generally. The method itself is reported very simple and inexpensive. It requires a boiler, a pump anda tank. The tank is filled with water, either fresh or salted, and the water heated with steam to a cer- tain temperature when the necessary chemicals are added. The solution is then cooled off, and when cold the fish are soaked in it for one or two hours. They can then be packed in boxes and shipped. The cost is estimated at only one ore per kilo (approximately 12 cents per 100 pounds) as against three ore for ice, with additional cost of the freight on the weight of the ice This new method is also claimed to keep dried fish free from parasitical germs. to be considered. a Hot Weather and How It Affects Us. It is pretty well known that vitally is lowest during hot spells in Summer, since temperatures above 70 degrees Fahrenheit devitalize most of us, es- pecially when humidity is along with the heat to give good measure of dis- While no special annoyance is felt in most cases until the eighty degree mark is reached, the reduction in our usual vigor is present during the Summer and it is pretty apt to be simply a matter of degree rather than kind. When it becomes hot, as dif- ferentiated from warm, we are liable to develop an indifference with regard to eating and this helps the heat and the humidity in bringing about the condition of reduced vitality so danger- ous to good health. Meat may be the first thing in the diet to be reduced or eliminated and yet meat is the very thing that helps us to combat unusual weather conditions. will be found that fat meat is not ap- preciated and the warmth and energy features of fat so sustaining in Winter may not be so necessary, but there is more lean meat in a beef carcass than fat and there is no reason why it should not be eaten in liberal quan- tities, relatively speaking, and there are many reasons why it should. The Summer is a period when green vege- tables are plentiful and this year those vegetables are quite reasonable, in the wholesale markets, at least, and be- cause they are plentiful and fresh more of them will be eaten. Green vege- tables are good and, from the point of health and economics, should be eaten, hut they cannot be expected to take the place of meat entirely. In the first place, they do not furnish the essen- tial elements for body building and health maintenance that meat does, pound for pound, nor do they furnish the same amount of energy. This should not be taken to indicate that an abundance of vegetables should not be eaten, but to maintain in the mind the comfort. In the Summer it thought that meat cannot be eliminated from the diet of a person used to eat- and Of course, meat should be ing meat replaced entirely by vegetables. eaten during the Summer in the man- ner best suited to tastes of individuals, which means in many cases as cold cuts. The important thing is to keep fit during hot and humid weather in order that the weakening effects of the heat may not be so importantly devital- izing. When you feel that sagging feeling, the chances are that a good dinner, with meat as the central dish, will bring back a great deal of the de- Do not be afraid to per- One overcome by heat has a sired energy. spire. dry forehead. +» +. No Inspection Needed For Alaskan Reindeer. Reindeer meat may be received in the United States and shipped under Federal Act. his announcement was made recently by the Joint Committee of the Depart- ment of Agriculture and the Depart- Meat Inspection ment of the Interior on the Reindeer Industry in Alaska for the information of state and municipal public health officers. Reindeer are not included in the Meat Inspection Act, but reindeer meat may be received into the Federal United States and shipped interstate, and when marked for identification may be received and handled as such in federally inspected plants. It may also be used in the preparation of United States inspected and and food products passed meat meat when 21 such articles are appropriately labeled. The Government has maintained ex- perimental stations in Alaska and keeps in touch with the main herds of rein- deer. No contagious disease has ever been encountered and no reason has appeared why the sale or use of rein- deer meat should require Federal, State, or municipal health inspection for the detection of disease. However, state or municipal inspection may be appropriate to determine whether the reindeer meat may have become spoil- ed due fo improper storage or handling. —_++..____ Foresee Huge Retail Merger. Much interest is being shown in re- tail circles regarding developments likely convention of the Retail Research As- sociation which last week at Old Point Comfort, Va. The belief prevails that light will soon be thrown to become known following the closed on merger projects much larger than any launched hitherto. Under way is believed to be the formation of a huge holding company, eventually to be the “General Motors of retailing,” with the J. L. Hudson Co., Abraham & Straus William Sons Co. as 2 possible nucleus. Also mentioned are and Filene’s F. & R. Lazarus All of these members of the Retail Re- the Rike-Kumler Co., Co. and the Emporium. stores are search. —_> + It’s a fine thing to be a leader, but at the same time it is better to follow a good example than to set a bad one. Don’t Say Bread — Say HOLSUM Phone WHOLESALE FIELD SEEDS Distributors of PINE TREE Brand ALFRED J.BROWN SEED COMPANY 25-29 Campau Ave., N. W. GRAND Rapips, MICHIGAN Automatie 4451 22 HARDWARE Michigan Retail Hardware Association. President—W. A. Slack, Bad Axe. Vice-Pres.—Louis F. Wolf, Mt. Clemens Secretary—Arthur J. Scott, Marine City. Treasurer—William Moore, Detroit. Pushing Sales in the Sporting Goods Department. In the spring months, the sporting goods department becomes once more a prominent feature in the hardware store. Indeed, it should never be al- lowed to shrink into the background, but with the advent of April and May, the demand for sporting goods is keen- er as a result of the increase in out- door activities. The success achieved by the sport- ing goods department is determined very largely by the intelligence and effort put into its management. In small communities, the opportuni- ties may not seem as large as in more important centers of population. Yet it is precisely in the smaller places, where fewer diversions await the young people, that the keenest inter- est is taken in local athletic organiza- tions and events. The small town team is the kindergarten for many a big-league player. In catering to the sporting goods trade, the hardware dealer has, there- fore, a definite opportunity; and he has the further advantage that he does not have to compete with the specialized sporting goods store. He has, of course, to meet mail order competition; but so has the large city retailer, with the further disadvantage that the big de- partment store does business in the same community. In catering to the sporting goods trade, a prime essential is to have the right goods in stock just when they are wanted. The sporting goods de- mand is eager and immediate. Buyers are mostly voung men or old enthusi- asts: and neither youth nor enthus- jasm is willing to wait. If the cus- tomer cannot what he wants in your store, he hustles down street to buy from vour competitor. In no other department is it quite so diffi- cult to persuade the customer to wait for goods which are “just on order.” So that a comprehensive, well- selected stock of the sort of goods your customers actually want is essen- tial in catering to this trade. This means that you should, first, know what vour customers are likely to de- mand, and, second, have the goods in stock when the demand comes. Sporting goods do not sell them- selves. If left to sell themselves they are apt to not merely eat up the po- tential profits but to create actual loss- es. They become profitable lines only when the dealer puts intelligent and energetic selling effort behind them. The more they are pushed, the quicker the turnover, and the larger the profits for the dealer. Here is where good, intelligent buy- ing is important. To buv to the best advantage the dealer should be in- timately acquainted with the demands of his particular community. The lines which go well in one town are quite likely to prove slow sellers in another. If you know what your public wants, and what it doesn’t want, you can MICHIGAN TRADESMAN carry on with a smaller stock, thereby nlinimizing your capital investment. A sound policy is for the dealer and his salespeople to carefully study the purchasing possibilities of the com- munity and then to lay in a moderate- ly well assorted stock. When the sea- son is at its height, watch this stock closely, and keep it up to the mark. In this way you will have the goods when they are wanted, and at the same time keep your stock clean. Careful buying is a first step toward successful selling. Once the merchant has stocked up, the next step is to interest his poten- tial customers. An illustrated catalogue would be an excellent bit of advertising to get into the hands of members of sporting clubs and athletic associations in the vicinity. Some of the larger sporting goods dealers issue such catalogues. In other instances, a number of mer- chants in non-competitive towns club together to get up a catalogue featur- ing the popular lines they all carry, and divide the cost equally or propor- tionately, each merchant securing as many copies as he requires of the cata- logue bearing his imprint alone. Co- operation of this sort helps materially to reduce the outlay and to bring the catalogue within reach of even the smaller merchant. Failing a comprehensive sporting goods catalogue, the individual mer- chant can readily get up a nice printed circular for local distribution. As there is scarcely a home in any com- munity in which some member does not buy sporting goods of some kind during the spring and summer this circular can very well be broadcasted throughout the community. A mailing list campaign is often a good thing. For this purpose the dealer should have a carefully selected list of regular customers and good prospects. To these, advertising mat- ter should be mailed month after month, concerning the seasonable lines in which they are likely to be inter- ested. If possible—and in the smaller com- munities it is possible—it is worth while to have a classified list of such prospects, showing in what lines of sport each individual is interested. In- dividual personal letters accompanied by printed matter can be used with such prospects, and a telephone and personal canvass will also be helpful in business-getting. A series of advertisements in the lo- cal newspaper, featuring various lines in stock and quoting specific prices, will interest a good many people who otherwise might not be reached. When advertising sporting goods it is gener- ally advisable to confine your adver- tisement to that one line. In a community which is a resort for tourists or summer residents, post- ers on billboards, barns, etc., will help to reach the transient trade. Window displays are of course a very important factor in pushing sport- ing goods. Nothing else in the hard- ware stock is so attractive to boys and men as a good showing of sporting goods, The goods can be helped out April 24, 1929 Special Reservation Service — ‘Wire Collect” In Detroit the Detroit-Leland Hotel Much larger rooms... . an inward spirit of hospitality . . . . unsurpassed standards of service .... a cuisine that transcends perfection, have within a year of its estab- lishment, gained for the new Detroit- Leland Hotel an enviable national and international reputation. 700 Large Rooms with bath— 85% are priced from $3.00 to $5.00 DETROIT-LELAND HOTEL Bagley at Cass (a few steps from the Michigan Theatre) WM. J. CHITTENDEN, Jr., Manager Direction Continental-Leland Corporation Michigan Hardware Co. 100-108 Ellsworth Ave.,Corner Oakes GRAND RAPIDS, MICHIGAN e Wholesalers of Shelf Hardware, Sporting Goods and Fishing Tackle BROWN &SEHLER COMPANY Automobile Tires and Tubes Automobile Accessories Garage Equipment Radio Sets Radio Equipment Harness, Horse Collars Farm Machinery and Garden Tools Saddlery Hardware Blankets, Robes Sheep lined and Blanket - Lined Coats Leather Coats GRAND RAPIDS, MICHIGAN a April 24, 1929 by appropriate pictures, arranged at the sides or back of the window. Such pictures can sometimes be obtained from the sporting goods manufactur- ers. Magazine pictures, mounted on cardboard, can be used. Current pic- tures from the newspaper sporting pages will help out. Old prints of any kind, particularly old-time photographs relating to local sporting events, are always interesting. A photograph of the first gun club in your community, or of the ball team which twenty years ago won the county or state pennant, or of the oldest fishenman with his rod and fishing paraphernalia, will help draw a crowd who will linger to care- fully examine the goods on display. Remember, too, that dummies dress- ed in baseball uniforms, fishing togs, etc., lend added effectiveness to a dis- You might borrow such a dummy from tthe dry goods store; and, if you don’t handle uniforms or sport- ing outfits, these too can be borrowed for the occasion. In such events it is desirable to give due credit ‘on an ac- companying card to the merchant lending the outfit. In handling sporting goods, it is al- ways sound policy to departmentize the line. Set the sporting goods apart, give them their specific place in the store, and have one or more of your salespeople specialize in this line. Put in charge of the department a clerk who is at once a good salesman and a sporting goods enthusiast, if you can secure such a combination; and if you can't, pick a good salesman and per- suade him to develop an_ intimate knowledge of not merely the stock itself ‘but of the various sporing ac- ivities in the community—is a dis- tinct asset to this department, and will draw trade from all directions. The sportsman likes to buy from the man who understands and sympathizes with his pet hobby. play. A judicious donation of prizes for local sporting and athletic events, for the highest score or the largest fish, will help secure valuable publicity for your store. A suggestion or two regarding the care of sporting goods sold will be appeciated the customer. Such suggestions may be given orally, or by means of printed matter. In certain lines it might be well to have the sug- gestions printed on slips of paper with the dealer’s name at the bottom, thus serving to advertise the store as well. It is always good policy for the mer- chant who is really interested in sport toi dentify himself with local organ- izations and activities. Whether the merchant whose inter- est is purely perfunctory could gain anything by so doing, is a question. But if not really interested to begin with, almost any man can develop a real interest; and it is worth while to by do so. Perhaps there was some talk last year of forming a baseball, lacrosse, boating or tennis club. Put the back room of your store at the disposal of the boys for their organization meet- ing, or their regular meetings if it can be done. Talk the project up among likely members, and help to get the MICHIGAN TRADESMAN organization formed. One wideawake hardware dealer annually donates medals or prizes for the champion athlete in each of the local public schools. In so doing he is identifying himself for the local sportsmen of a few years hence as a man interested in athletic activities. There are many ways in which a wideawake hardware dealer can help sport in his commun- ity; and it is to his interest to do so whenever opportunity offers. Victor Lauriston. —~+-<-2.___ Uncle Louie Visits Catalina Island. Los Angeles, April 19—The Elks’ Club, where I am stopping, is as mod- ern as I was ever in. It is kept up-to- date and has every modern improve- ment. Its social facilities are utilized by both men and women to a very great extent. For instance they have card parties every Tuesday which are largely attended, besides dinners, ban- quets, etc. Beautiful rooms are sup- plied to male memberes, at very rea- sonable charges. I see Mr. Verbeck almost every day. The last two days I spent at Catalina Island, as the guest of W. H. Stanley, of the Wm. Wrigley Company, of Chi- cago, and I surely enjoyed the trip very much. John Steward, of the Santa Catalina Island Co., looked after my transportation on the S. S. Avalon. We left Wilmington at 10 a. m., had a nice trip to the Island, arriving about noon. I spent two days and one night there very comfortably. Had good meals and a comfortable room, with bath, at St. Catharines Hotel. D. M. Renton, general manager of the Island estate, was very kind to me, placed a private car at. my disposal, and Messrs. James Bates as well as Eddie Rinehart acted as my guides. I most certainly had the time of my life inspecting the wonderful improvements which have been made on this natural- ly beautiful property. It seems to me that nothing there has been overlook- ed; the roads are in perfect condition. We passed the residences of William and P. K. Wrigley, as well as many other ‘beautiful homes. They have everything to be desired right on the Island—food of every description, the fruit and vegetables being supplied by market gardens near at hand; building material and everything else for build- ing and furnishing. Pleasure features are evervwhere in evidence, including a beautiful club house, golf links, etc. One especially interesting feature is the aviary comprising over seven acres, the largest in the world, containing over 5,000 birds of different species, from every part of the globe. Admis- sion is free at all times. On Sugar Point Hill, a palatial casino, under construction, will have a seating capac- ity of 2,000 in its theater on the main floor and a ball room on the second floor. Here 1,800 couples will be able to dance at one time. And we must not overlook the submarine gardens and the glass bottom boats and the aquarium where noticeably were many sea lions. Among other things I had a nice visit with Judge Ernest Windle, who has been running the local weekly newspaper for twenty years. They tell me that the normal popu- lation of the Island is 3,000, which in- creases in the summer to between 10,- 000 and 20,000, especially at week-ends. I must not forget to tell you about “Chicken John,’ 82 years old, a veritable hermit, who has a small farm and has not left the Island for forty years. He makes daily walks to town to lay in his provisions and everybody knows him. Last evening I attended a regular meeting of Elks Lodge, No. 99, here in Los Angeles. There were about 400 regular members present and they initiated 225 candidates. It requires some lodge room to take care of an attendance like that, but they surely have it. Mr. Verbeck tells me he has located Gerrit Johnson and I expect to catch up with him in a day or so. L. Winternitz. ~~ —_- The Common Millionaire. No longer is the millionaire to be regarded with awe; for his kind has been multiplied many fold. Accord- ing to the latest Federal income tax returns there are no less than 30,000 millionaires in the United States alone —more than enough to man an entire army division. Link, Petter & Company (Incorporated } Investment Bankers 7th FLOOR, MICHIGAN TRUST BUILDING GRAND RAPIDS, MICHIGAN I. Van Westenbrugge Grand Rapids . Muskegon (SERVICE DISTRIBUTOR) Nucoa KRAFT(() CHEESE All varieties, bulk and package cheese ‘‘Best Foods”’ Salad Dressings Fanning’s Bread and Butter Pickles Alpha Butter TEN BRUIN’S HORSE RADISH and MUSTARD OTHER SPECIALTIES 23 When you want good cheese ASK FOR eer KRAFT( CHEESE Stonehouse Carting Co. GENERAL TRUCKING 338 Wealthy St., S. W. Phone 65664 1862 - - 1929 SEELY’S FLAVORING EXTRACTS SEELY’S PARISIAN BALM Standard of quality for nearly 70 years SEELY MANUFACTURING CO. 1900 East Jefferson. Detroit, Mich. COCOA DROSTE’S CHOCOLATE Imported Canned Vegetables Brussel Sprouts and French Beans HARRY MEYER, Disteibutes 816-820 Logan St., S GRAND RAPIDS, “MICHIGAN EW ERA LIFE ASSOCIATION Grand Rapids. SOUND COMPANY, SOUNDLY MANAGED BY SOUND MEN. Phone 61366 JOHN L. LYNCH SALES CO. SPECIAL SALE EXPERTS Expert Advertising Expert Mrechandising 209-210-211 Murray Bldg. GRAND RAPIDS, MICHIGAN Sand Lime Brick Nothing as Durable Nothing as Fireproof Makes Structure Beautiful No Painting No Cost for Repairs Fire Proof Weather Proof Warm in Winter—Cool in Summer Brick is Everlasting GRANDE BRICK CO. Grand Rapids. SAGINAW BRICK CO. Saginaw. ae FRIGIDAIRE ELECTRIC REFRIGERATING SYTEMS PRODUCT OF GENERAL MOTORS For Markets, Groceries and Homes Does an extra mans work No more putting up ice A small down payment puts this equipment in for you F.C. MATTHEWS & CO. 111 PEARL ST. N. W Phone 9-3249 Henry Smith FLORAL Co. Inc. 52 Monroe Avenue GRAND RAPIDS Phone 9-3281 FOR RENT Entire third floor, Corl & Knott Realty Company Bldg., N. E. Cor. Weston & Commerce. 13,000 sq. ft. heated and sprin- kled, freight and passenger ele- vator service. Highly desirable for wholesale or light manufac- turing. GRAND RAPIDS TRUST COMPANY 24 MICHIGAN TRADESMAN April 24, 1929 HOTEL DEPARTMENT News and Gossip Concerning Michi- gan Hotels. Los Angeles, April 19—Some under- taking to keep track of “Uncle Louie” Winternitz. Just now he is at Cata- lina Island, hobnobbing with the chicle magnate, sort of rest up from the numerous social functions which have been tendered him by his brother Elks and Shriners. Likes Los Angeles and the Angelenes, but his report on the Catalina mermaids will be awaited with interest. H. F. Heldenbrand, of Hotel Helden- brand, Pontiac, sends me some home- spun poetry concerning somebody’s 62nd birthday, presumably his great grandfather. When he speaks of golden days, I presume he is referring to his Pontiac gold mine which, ac- cording to reports I have received, has an output which is highly satisfactory. When it comes to poetry—well, there was Tennyson, to be sure. The National Hotel Review, in speaking of the assumption of the af- fairs of the Detroit-Leland by the Bowman chain, takes occasion to say some very nice things about William J. Chittenden, Jr., who retains the gen- eral management of that institution under the new regime. “Will” is an institution unto himself and has made his record as a landlord which is worthy of emulation by the coming “ig on of hotel operators. He has demonstrated that personality plus is a wonderful asset. As assistants in his establishment he has_ Harry Cooper, formerly of the Tuller, Edgar Schill, until recently in an executive capacity with Hotel Stevens, Chicago, the world’s largest hotel, while his culinary department is in charge of Gustave Hassler, president of the De- troit section of the International Cooks Association. It is believed the next convention of the National Greeters, which is to be held in Detroit in June, will be the outstanding affair of that organization, and will have a surprising attendance. Already members in California are arranging for a special train, and there is much excitement brewing. Detroit deserves all this. for they have one of the strongest Charters in the count —one which fully measures up with accomplishments. The hotel business of this country has settled itself down to the abstract proposition of securing the tourists’ dollars. No longer does the commer- cial trade cut a great deal of ice. Every year there are fewer traveling men and more hotels. That element who were at one time alluded to as the “durned resorters” are fully settled in the sad- dle, and from what I can observe, are going to hold the reins and the magni- tude of this industry is eventually to crowd every other one to reduced ranks. When you consider, for in- stance, that within the last decade, a dozen lines of passenger steamers have built up profitable enterprises be- tween the East and West coasts by way of the Panama Canal, and that their activities are exceeded ten-fold by the motor cars, you can well = derstand that times have changed. The railroads seem to be operating je usual number of trains, but in addition to the facilities offered by them just for a moment consider what it must mean to have three score of motor bus- es leaving one terminal city every day, loaded to the guards with human freight. And these carry a small frac- tion of the overland tourists. Forty millions of people, one-third of the entire population of the United States “went somewhere last year, and now all their neighbors are joining the throng. The far-seeing landlord will try to adjust his efforts so that he may get his share of this sort of traffic. But, of course, he will be wise if he continues to remember that the traveling man is still a great pub- licity factor, comes at all seasons, and demands less than the tourist. H. M. Hollister, manager of the Ho- tel Bancroft, Saginaw, announces the appointment of Earl Schill as assistant manager of that hotel. Mr. Schill is an example of a young man who takes the hotel business seriously. He has been with the Bancroft but four years, but in that brief space of time has filled the positions of bell-boy, mail clerk, room clerk and assistant steward. You will be safe in playing him for a “best bet.” I notice there are some. cities in Michigan which still have in force ob- noxious traffic regulations which make for much ill feeling among travelers. When it comes to regulating the op- eration of motor cars in heavy traffic zones, there is no reason why the tour- ist should be made an exception, but there are a lot of frivilous regulations concerning parking which should be sifted out. There are many instances where on account of limited garage facilities motorists are compelled to leave their cars out in the open. It need not necessarily follow that they should be permitted to congest the main thoroughfares of the town, but there are always side streets which can be utilized for this purpose without anvone suffering any inconvenience. Not all travelers expect this, but in the main it is just as well to give them to understand that their pres- ence is acceptable and little acts of courtesy go a long way towards win- ning popularity. The owners. of private garages cannot hope to dictate the policies of traffic bodies in this particular. Also why don't some of these hotel landlords who are loudest in their protests against tourists camps go into the business themselves in conjunction with legitimate hotel running? With systematic methods of operation they can be made to return a fair invest- ment dividend. Fair charges for this class of service will not be objected to. W. K. Kellogg, of Battle Creek, owner of the Kellogg Inn, is arrang- ing to erect a large transient hotel there, supplementing the capacity of his present holding. Present plans call for the construction of a 220 room structure, about the size of the Post Tavern. If the proposed hotel devel- ops, Kellogg Inn, will be transformed into a kitchenette apartment house and the entire transient trade will be trans- ferred to the new establishment. It will be under the management ot George A. Southerton, who is_ re- sponsible for the success attained bv the Inn. Parker Inn, Albion, has succeeded in securing the services of Clifford Taylor, formerly of Grand Rapids and Detroit, as operating manager. Mr. Tavlor has been superintendent of service at the Pantlind under Manager W. R. Duffy for some time, but pre- viously was steward at Hotel Rowe. As T stated some time ago, the Parker establishment is of the very highest of order of construction and equipment, but it has been trying to make the grade as a commercial proposition, and there isn’t enough of that class of patronage to make it profitable, es- pecially as it is not conveniently lo- cated with respect to the business cen- ter of Albion. Equipped with Pant- lind training, Mr. Taylor should make a killing. There is still much litigation over the Tuller hotel interests in Detroit. Last vear foreclosure proceedings were begun against the Park avenue property and it was dispose 4 of to a trust company at an upset figure of “A MAN IS KNOWN BY THE COMPANY HE KEEPS” That is why LEADERS of Business and Society make their head- quarters at the PANTLIND HOTEL “An entire city block of Hospitality” GRAND RAPIDS, MICH. Rooms $2.25 and up. Cafeteria -i- Sandwich Shop HOTEL OLDS LANSING 300 Rooms 300 Baths Absolutely Fireproof Moderate Rates Under the Direction of the Continental-Leland Corp. GrorGE L. Crocker, Manager. HOTEL CHIPPEWA HENRY M. NELSON, Manager European Plan MANISTEE, MICH. Up-to-date Hotel with all Modern Conveniences—Elevator, Ete. 150 Outside Rooms Dining Room Service Hot and Cold Running Water and Telephone in every Room. $1.50 and up 60 Rooms with Bath $2.50 and $3 Occidental Hotel FIRE PROOF CENTRALLY LOCATED Rates $1.50 and up EDWART R. SWETT, Mgr. Muskegon -t- Michigan Columbia Hotel KALAMAZOO Good Place To Tie To MORTON HOTEL Grand Rapids’ Newest Hotel 400 Rooma -:- 400 Baths RATES $2.50 and up per day. Charles Renner Hotels Four Flags Hotel, Niles, Mich., in the picturesque St. Joseph Valley. Edgewater Club Hotel, St. Joseph, Mich., open from May to October. Both of these hotels are main- tained on the high standard es- tablished by Mr. Renner. “We are always mindful of our responsibility to the pub- lic and are in full apprecia- tion of the esteem its generous patronage implies.” HOTEL ROWE Grand Rapids, Michigan. ERNEST W. NEIR, Manager. Park Place Hotel Traverse City Rates Reasonable—Service Superb —Location Admirable. W. O. HOLDEN, Mgr. CODY HOTEL GRAND RAPIDS RATES—$1.50 up without bath. $2.50 up with bath. CAFETERIA IN CONNECTION Warm Friend Tavern Holland, Mich. Is truly a friend to all travelers. All room and meal rates very reasonable. Free private parking space. E. L. LELAND, Mgr. HOTEL KERNS LARGEST HOTEL IN LANSING 300 Rooms With or Without Bath Popular Priced Cafeteria in Con- nection. Rates $1.56 up. E. S. RICHARDSON, Proprietor WESTERN HOTEL BIG RAPIDS, MICH. Conducted on the European Plan. Hot and cold running water in all rooms. Several rooms with bath. All rooms well heated and well venti- lated. A good place to stop. Rates reasonable. WILL F. JENKINS, Manager NEW BURDICK KALAMAZOO, MICHIGAN In the Very Heart of the City Fireproof Construction The only All New Hotel in the city. Representing a $1,000,000 Investment. 250 Rooms—150 Rooms with Private Bath. Buropean $1.50 and up per Day. RESTAURANT AND GRILL— Cafeteria, Quick Service, Popular Prices. Entire Seventh Floor Devoted to Especially Equipped Sample Rooms WALTER J. HODGES, Pres. and Gen. Mor. Wolverine Hotel BOYNE CITY, MICHIGAN Fire Proof—60 rooms. THE LEAD.- ING COMMERCIAL AND RESORT HOTEL. American Plan, $4.00 and up; European Plan, $1.50 and up. Open the year around. oo MICHIGAN TRADESMAN 25 half a million. A short time ago testi- the recent oil activities in Newaygo J. J. Berg, 211 Ashton building, Green, — 1 . ----— o a 2 7 “ ; 4 aoe Green, No. 2 .- Soe es ee — ag offered : ee the county. Grand Rapids, renews his subscription Cured, No. 1 i 7 property was wevth twice the price ae : pat : : eae ae Gurcd No 2 paid and now the sale has been set Mr. McKinley is known throughout _ to the Tradesman and writes: “Enclos- Galfskin, Green, No. 1 _----------— 15, aside by the courts. This is only one the State as an advocate of good roads ed please find check for $3 for your pear Pace ha ‘ a 7 ; : : 2 Calfskin, Cured, No. . 16 of four properties which are at present and as an earnest worker in the pro- valued paper. I hope that you may be Calfskin, Cured, No. 2 | 14 > aclOS a a . . . - : Se J .UU a” litigation under foreclosure PEO gressive development of Michigan and spared for many more years of service torse poh Late ene 0 aa ceedings. Frank S. Verbeck. Lo : ;, Horse, No. 2 —~-------------------_--- . OS ae was active in the recent autumn colors to the mercantile trade. Peilts . ‘ shee 25@1.50 tour development las ll. 2 SHEGD = _ MEN OF MARK. ae at i ee = Tallow. much to aid in the organization of the Pine 06 New anine comms (ae La 1 L. A. Mallery, grocer at Alma sends yo 1 06 : c NeWaygo Cé y road commission anc : : oe ae NOS o Herman McKinley, Cashier Grant ee blectea “t > nee ae in his subscription to the Tradesman No. 2 oe vo jas elected as its first chairman in : oo — Pm 1290. His work during tl a and writes: “It should be a help to Unwashed, medium _. @35 ae ZA, dis work ne wa bos mw: : Ds Herman McKinley was born at 5 war om every grocer who reads it.” SONNE SR e cee iwashed, Ge @ 25 Ashland Center, a few miles West of Grant, Jan. 3, 1882. His father was of Scotch descent. His mother was of Scotch and German descent. He graduated from the Newaygo high school and subsequently took a com- mercial course at the Ferris Institute at Big Rapids. His first entrance on a busineses career was with the De- troit Street Railway Co., where he was connected with real estate and banking departments. He then form- ed a co-partnership with his father, Alex. McKinley, under the style of A. McKinley & Son and engaged in the mercantile business at Ashland Cen- ter. He retired from that relation twenty-three years ago on June 1 to take the position of Cashier with the Grant State Bank. He has guided the business with great care and shrewd- ness, so that it is conceded to be one of the best managed financial institu- tions of its kind in Western Michigan. During the past few years he has been made executor and administrator of so many estates that he finds it necessary to retire frem the bank at the conclu- sion of his twenty-three years of faith- ful service to devote his entire time to the handling of properties placed in his charge. Among them is the estate of Mrs. Squires, which amounts to $800,000. He and Cornelius Gerber are the executors. Mr. McKinley was married Feb. 10, 1910. to Miss Pearl Riley, of Green- ville. They have three daughters, six, twelve and old, spectively. The oldest daughter com- pletes her course in the Grant High school this year. Mr. McKinley owns up to but one He at- tributes his success to close applica- tion to business. Mr. McKinley has been one of the outstanding progressive men of Grant and much of its growth and develop- ment has come through his interest and help. During his residence in Grant he has been a member of the hoard of education for over twenty years, and has served as president of the board for about five years. He was largely instrumental in the formu- lating and executing of the plans in the building of the new school in 1917, and has done much to establish and maintain a high standard, university- accredited school. In the civic life of the village he has given his time and efforts as member eighteen years re- hobby, which is trout fishing. of the council for a number of years, as vice-president for two years, and has helped actively in the procuring of the Grant Community building, the onion warehouse, as well as all other developments of the village. He has also given much time in helping with Liberty Loan campaigns was outstand- ing and he has given much time and effort in the service of the county Red Cross board. He is a member and has served as chairman of the Newaygo county Republican committee. The successor to Mr. McKinley has not been chosen. >. Duty of the Retail Dealer. Grand Rapids, April 24—We here- with enclose a copy of the report of the survey of Dr. R. S. Alexander, of Columbia University. The report, when analyzed, proves conclusively that if it were not for the mouth-to-mouth advertising and the publicity which the chain stores are getting by conversations between con- sumers they could not make much headway. The conerete facts and fig- ures, as carefully compiled by Colum- bia University, show that the house- wife makes no saving in purchasing from chain stores, but does materially inconvenience herself and adds to her actual cost of food stuffs, if the carry- ing of merchandise from the store to the home is considered anything at all. In my opinion, if the independent retail grocer would make his individual community store more attractive, clean it up, adopt modern merchandise and advertising, get a proper turnover and put his business on a cash basis, mak- ing everyone pay up at least weekly. thereby restricting credits, it would not be long before we would cease hearing about the chain store from nearly everyone we converse with. The chain store has almost become as com- mon to carry on a conversation about as the booze question. The chain store would not be able to maintain its present position, much less enlarge on its activities, if the retail dealer made the most of his opportunities. : W. A. Gilleland. The article referred to by the above writer was published in full in the Tradesman a week or two ago. —_—_2»-.___ The man who knows it all wouldn’t be so annoying if he could only learn to keep it to himself. HOTEL BROWNING 150 Fireproof Rooms GRAND RAPIDS, Cor. Sheldon & Oakes Facing Unian Denat: Threa Blocks Away —_> > 2 _____- Hides and Pelts. Roach Doom Roach Doom Roach Doom Liquid Doom 10— 75c Liquid Doom 10— 25c Doom Sprayers 6—Mouth Sprayer N/C 6— 40c 4— 75c 1—$1.25 6— 50c DON’T WAIT — Counter Card and Display Material Free! “DOOM” Special Profit Offer “Doom” spells sure, quick death to insects. Here is a big DOOM profit deal for you—a waiting profit! Fill in the order blank. Satisfactory results are guaran- teed your customers, for DOOM insec- ticides will make good—or we will. The only insecticides that are sold on a “NO RIDDANCE NO PAY” basis. Special Offer Price $ 9.95 Regular Cost ____ 12.66 You Save ___-$ 2.71 ORDER NOW 2701 Guoin Street, M@aress §. 92.28) MAIL THIS ORDER TODAY EDGAR A. MURRAY COMPANY, Detroit, Please ship special “Doom” combination order, No. One. Date Wanted 22521000 Name (ot Mich. Always Sell Rowena Yes Ma’am Graham Rowena Golden G. Meal Also our high quality specialties LILY WHITE FLOUR “‘The Flour the best cooks use.”’ Rowena Pancake Flour Rowena Buckwheat Compound Rowena Whole Wheat Flour Satisfaction guaranteed or money refunded. VALLEY CITY MILLING CO. Grand Rapids, Mich. Good lease; reasonable rent. No trades. ESTABLISHED DRY GOODS - - MENS FURNISHING GOODS STORE FOR SALE If you are in the market for a good paying business in Detroit, then investigate this splendid proposition. Doing $75,000 an- nually. Good American neighborhood. Occupies double store. Stock brokers need not apply. Box 2000 Tradesman. DRUGS Michigan Board of Pharmacy. President—J. C. Dykema, Grand Rapids. Vice-Pres.—J. Edward Richardson, D2- troit. Director—Garfield M. dusky. Examination Sessions — Beginning the third Tuesday of January, March, June, August and November and lasting three days. The January and June examina- tions are held at Detroit, the August examination at Marquette, and the March and November examinations at Grand Rapids. Benedict, San- Michigan State Pharmaceutical Association. President—J. M. Ciechanowski, Detroit. Vice-President—Chas. S. Koon, Mus- kegon. Secretary—R. A. Turrell, Croswell. Treasurer—L. V. Middleton, Grand Rapids. It Takes More Than a Fountain. It takes more than an excellent foun- tain to make a successful soda water department. I find it even harder to keep the ac- cessories at the proper point of effi- ciency. My own men are now calling attention to the fact that there have been such improvements in certain electrical appliances that those we have are comparatively inefficient, though hardly old enough to have lost their bloom. We are contemplating a change. I think of the days when a couple of silverplated shakers furnished us with plenty of exercise while we shook egg and milk drinks to a creaminess that, even with the modern mixers, dispens- eres do not always secure nowadays. To-day a fountain in the busy section of any city requires a battery of elec- tric mixers. What is more, they must be chosen carefully. I find fountains that operate on the theory that two are enough. But that means waiting. The way to get large volume of business in the drinks pre- pared with the mixer is to be prepared to mix a lot in a hurry. A few years ago we had one at each end of the A dispenser suggested that It was true that fre- fountain. we needed more. quently one dispenser was waiting for another, sometimes one man had two orders both requiring the use of a shaker and could not mix one until the other was out of the way. We turned to a battery of mixers. The plan justi- fied itself. The hand shaken beverage may be as well prepared as the one electrically mixed, but the public we cater to will not believe it. So we have to be up- to-date or be out of the race. I think of the old time lemon squeez- ers. Who believes that people want a drink made from the juice of a lemon We did a good lemonade business even then, but squeezed in the old way. what advances have been made in the serving of fruit juice beverages since the electric fruit juice extractor has made it possible to get all the value of the fruit. When the electric mixer came it was valuable solely for the mixing of cold drinks. Now it calls for an added piece of equipment—the electric hot cup— which makes possible the production of a hot drink at any time of year at a few moments’ notice. One of the main tasks of a soda fountain is the production of carbon- ated beverages. To do this properly MICHIGAN TRADESMAN there must be a carbonator of adequate capacity. That brings to my mind my own ex- perience. One of the men came to me some time ago and said: “That car- bonator is not good.” This man did not know what the trouble was and was blaming the machine. ‘You are I replied, “there is nothing the matter with the carbonator. It is a good one, but it is overworked. The result is that the water comes to the wrong,” draught arms with no opportunity to We have ordered an- other machine and when it is installed absorb the gas. our troubles will be over.” A good piece of machinery is fre- quently blamed when as a matter of fact it simply has more work than it is capable of performing properly and there are hundreds of carbonators that are being called to deliver at the foun- tain two or three times as much water as they can One of the factors that has hurt the sale of car- bonated beverages at the fountain has been improper carbonation resulting from little machine. Where the machine is all right, but overworked you will find that for a short time in the morning you have that as soon as the demand begins the water Through the night the machine had a chance to carbonate a little water, which is soon used up. I prefer two or more small carbonators to one large one, because all are not likely to be out of commission at the same time. carbonate. overtaxing the well carbonated water, but becomes flat. The manufacturer of one of our na- tionally advertised carbonated bever- ages prepared at soda fountains has been conducting an educational cam- paign to teach men to serve their drink with well carbonated water and also to serve them cold. It may seem strange, after all that has been written and said on this important theme, that firms selling drinks to be served at the fountain find it necessary to educate the dispensers of their products to do it the wav people like to have it done. People who drink plain carbonated drinks like to have some real life in the water, and they are not going to be satisfied with the service unless it has. That means the selection of proper carbonator and enough of them to meet the needs of the fountain. It is supposed to be a function of the fountain to chill carbonated water. I believe most fountains will do it; that is, they will if enough ice is used or if the mechanical process is properly handled. However, it is possible to assure yourself of results and likewise improve carbonation by cooling the water before it enters the carbonator. One of the most satisfactory installa- tions of carbonators I ever made was done by placing them in a cold stor- age room. The use of ice is rapidly dwindling and most present day installations have a modern electric refrigeration unit that takes care of the entire cooling Even fountains at which some ice is still being used have elec- tric ice cream cabinets. It is certainly economy to give this subject careful consideration. A friend to whom I problem. suggested the electric form of refrig- eration a few months ago assured me that it was too expensive for his store. Now he wonders why he did not use it years ago. He assures me operation is costing less, that the fountain is be- ing damaged less and that a lot of mussy work is eliminated. He knows now that it pays. One of the new devices we are con- sidering this year, one we should have had before this because we use lots of whipped cream, is an electric cream whipper. This appliance serves as a mixer for other things. Proper equip- ment saves time that has to be paid for. Therefore it is a paying proposi- tion as well as a convenience. There was a time when _ serving sandwiches was simple. We made them, wrapped them in wax paper and handed them to the customer. Will that suffice to-day? It will not. Peo- ple want them toasted, and that means an electric toaster. Then there are other things. Most of us find waffles in demand and certainly we are listen- ing to the call for hot cakes and other items that call for modern electric equipment. Then the electric egg boil- er must be ready to take care of break- fast needs, and there is an electric ma- chine on which one can fry an egg. Select the devices most suitable for your needs. There is abundant use for toast at the fountain. It is a breakfast favorite, and toast and tea as an after- noon lunch are still the means of secur- ing much of the feminine trade. Our new electric fudge warmer has proved the means of serving better fudges. The gas-heated one seemed good enough, but we were improving and decided to try this one, our fudge business increased during the season. We feel the warmer must have been in some measure responsible for the in- crease. I could mention a number of things we discovered in exploring the electric appliance field. Some we decided to use; others we felt we were not quite ready for. Electric coffee urns were appealing but we decided to retain the gas-heated ones. Our reputation for hot coffee was such that we did not care to risk it by changing the ap- paratus. It seemed a few years since if we provided a hard topped stool at the counter and a few chairs at a few tables we felt we were giving service. I overheard a customer make a re- mark about the comfort, or rather the lack of it, in our place that set me thinking. I began to investigate stools and chairs. A change took place. The old stools went. New chairs were placed at our tables and the tired busi- ness man or shopper now finds real rest. You may say that this tempts them to linger. Doubtless, but they are never given the impression that we are in a hurry to have them leave. T often see them get up to offer their seats to waiting customers. You may wonder how we handle the rush trade. Well, we have a certain number of feet of fountain counter at which there are no stools. Here the man who is in a hurry gets quick service. Men in a hurry have discovered this feature of April 24, 1929 our service designed for their con- venience, and appreciate it, as much as others appreciate the comfort our chairs afford. Added to the comfort, we considered the growing desire for privacy. Busi- ness men like a place where they can retire and talk business and women like to meet their friends and exchange confidences, to say nothing of young folks who like to be by themselves. We have contrived space for a few booths. We think they have paid. Accessories should have careful con- These include not only labor saving devices, but dishes, silver- ware, glasses, in fact, everything used at the fountain that is not built into the fountain itself. It goes beyond the fountain to the work room, where sup- plies are prepared. It pays to have every possible convenience. sideration. ae Questions and Answers About Vita- mins. What are the vitamins? “Minute quantities of substances which are to the human machine what the ignition spark is to the automo- bile.” We know what they do, but we do not know exactly how they do it. What do vitamins do? Under ordinary conditions they pro- mote body growth, maintain body tone and vigor, protect the body against in- fection, affect successful reproduction, possibly increase length of life, assist the body to function properly and get the full benefit of other food con- stituents. Will vitamins insure health? Not necessarily. We recognize that while the selection of proper food has a profound effect under average and ordinary conditions we should bear in mind that not all illness is of dietary origin and hence cannot be expected to succumb to food. What foods are richest in vitamins? Dairy products; cod liver oil; vege- tables, especially leafy vegetables; fruits; glandular organs, such as liver. What foods are poorest in vitamins? Hamilton Ward, through the office of Cereals, deprived of their outer cov- ering (white flour, white rice), muscle tissues of ordinary meats and sweets. Why is it unnecessary to seek vita- mins in artificially prepared forms? Because vitamins are most eco- nomically available through the proper selection of natural foods. Does cooking impair vitamins? It may. Vegetables should be cook- ed as quickly as possible with the least loss of juices. Cooking with alkali (soda) injures some vitamins. Are vitamins lost when juices cook out of vegetables? Yes. Vegetable juices should no more be thrown away than the juices which cook out of meats or fruits. No more water should be used in cooking vegetables than is necessary to prevent sticking. ———_.+- + Glycerin Lotion. Mix equal parts of glycerine and water and add a little borax (about a dram to the pint). Perfume with any suitable flower extract. se enh fg Toro = q-— } i i i April 24, 1929 MICHIGAN TRADESMAN 27 itch : i icati Witchhazel Jelly A Mosquito Repellant Application WHOLESALE DRUG PRICE CURRENT Make a jelly by softening 1 part of Here is the formula recommended gelatin with a mixture of 3 parts of | by the Museum of Natural History, Prices quoted are nominal, based on market the day of issue. glycerine and 20 parts of extract of New York City: Acie Cotton Seed 1 35@1 50 Belladonna @1 44 clds ---- 1 35@1 50 Belladonna -.-... watchhazel. : Te ee ‘ Gubebe 2 5 00@5 25 Benzoin -___~.-.- @2 28 diel Oil Lavender (garden not Spike) 5 mil. nae ph a aban : 2 7 Sa desc 6 00@6 25 Hossein Comp’d. - 40 : see Se 2 . ac ; tucalyptus .... 1 25@1 60 Mena 2.6 2 16 To Waterproof Shoes. Oil Ricinis ------___---_-----~ mt oa 33 & 19 Hemlock, pure-. 200@2 25 Cantharides ---- @2 52 Take of fish oil, 5; of castor oil, 5 Alcohol ~--.------------------30 mil. Muriatic ______.. 3%@ 8 Juniper Berries. 4 50@4 75 Capsicum —-_-__- - @2 28 oe i Nitric 9 @ 15 Juniper Wood -150@175 Catechu -_-_..__ @1 44 heat together to hoe 250 degrees F. pce nee, h ; Oxalic 22222722 15 @ 25 Lard, extra -...155@165 Cinchona -.-__.__ @2 16 Add indiarubber, 2, and, continuing the ee eee : Sulphuric _____- 34%@ 8 bce a 1 -.-. 1 25@1 40 a =----- @i a Immerse white unsized paper for 30 Tartaric -_--_-- a @ @ Uetee: Fhe _ ¢ wae * ro) oy napa eee @ heat, stir until dissolved. Darken with a nee o Forensics Gar’n. 85@1 20 Davee ae = 04 : ae ‘ : : seconds in strong sulphuric acid, anc men. 2 0@6 25 entian -...---.- 35 printers’ ink. Apply thoroughly a time eae : wee Dip Arimenta Linseed, raw, bbl. @ 85 Gualac —........- @2 28 or two. Shoes so treated may be pol- atterwards in water containing a little Water, 26 deg... 07 @ 18 Linseed, boiled, bbl. @ 8s Guaiac, Ammon.- @2 04 : : i ammonia. Water, 18 deg.__ “ @ 15 linseed, bid. less 95@1 08 [odine ------_-_- @1 2 ished in the usual way. Water, 14 deg. %@ 13 ae raw, less 92@1 05 ea A acs 7 - —__+-- -- : ee Carbonate _____- 20 25 Mustard, arifil. oz, @ 35 iron, Clo -~.------ To Remove Callouses People have been infected with an Chloride (Gran.) 09 g 20 Neatsfoot ----_- 1 26@1 35 Kino -~---------- @1 44 : : at 4 Olive, pure __.. 400@5 00 Myrrh _---------.. @2 52 It is said that sodium carbonate itch for crowds. The closeness of Bal cls, Malaga, Pts Vomica --.- = 80 : : : | Se Coa tee ‘ i : alsams yellow —."-._-_ 3 00@3 50 Blu oo 40 solution will remove callouses from the bodies inhibits mental growth but it Copaiba _:_____ 1 00@1 25 Olive, Malaga, Opium, Camp. -. @l1 44 feet. A handful of the salt is to be fills the busy mind with shock absorb- us (Canada) __275@3 00 green ________ 2 85@3 25 cae. acne 3; = ‘ e i UDaFD ......-.. dissolved in a gallon of water and the ¢'s- Crowds pad empty spaces in hu- 2 00@3 25 eee yg GR 50 : of eel Sa se eee a uae | Legian yas cetera a m, r feet soaked in it for about thirty min- ™an life. Crowds wear down the Tolu --.-------- 2 00@2 25 Origanum. oat 1 00@1 20 Paints Af i ares es > - Penn ee 0@3 utes twice a day. nerves, tire the body, sap human gos oat os : Roe = Lead, red dry -. 13%@14%4 > energy, sour sweet dispositions— cassia (ordinary). 25@ 30 Rese, pure -_ 13 50@14 00 ‘Lead, white dry 13%@14% : * * E 4 n nee - 5 Lead, whit l 18% @14% Chilblain Ointment. nevertheless the itch for crowds must a oo ae bs oe a * Ochre, yellow bbl. a 244 i : : c : Peru Balsam --------------------- 1 be scratched. We will soon awake to Soap Cut (powd.) be eee 10 50@10 75 Hag Welewe aie sae . Alcohol -------------------------- 24 the realization that we have lost the B5E 4 6 Chilblain ‘Collodion. pears. Licorice, powd. -. 60@ 170 wintergreen, art 75@1 00 aa. ‘powd and — " : ee eee Worm Seed ---_ 3 50@3 75 ground ..2 09 15 Mix equal parts of castor oil, oil of It is the calling of great men, not so Arni ree ee ae ype a — 2 ie ; aye sae ls 2x4 + c 5; f i CH es ERIE Sr eee eae ar ca ag Se UE SAS ene R a eho oat nes cara ‘ 52 henpeatine and flexible collodion. Ap much to preach new truths, as to Ciaaouiic a “= a Borax xtal or coe ply morning and night. seceue from oblivion those ald truihs Cosmamile Rom. @ 76 Potassium powdered -_.. 05@ 13 ae ea which it is our wisdom to remember Gums ne vee no 28 awa ii a ee 32 eae Oe a a Ce amine eosin Cosinid ce sisi Cate mtn ccn ua gee Na earpiece Leck (eth Digan cant ceeo le manner cA Ce cn: Agana lemma cies) rere @ 8% Capsicum. pow'c ; 4 C and our weakneess to forget.—Sidney Acacia, Ist __... 50@ 55 Bromide --_.___- 69@ 85 Capsicum, pow'd 62@ 75 pe vac aA age rena ate S 2 Smith oe ee 6 Cae, Gane ae Sle ma 7 50@8 00 2 ns S. : 7 "acl: sor 5 , mic - “ -assiz u coe z 35 i ntipyrine Cee ee cre ene gr 2 <6 yea Pd ee pbb a Chlorate, powd. Cloves oe ee 7 = Sodiuin Bicarponate 2-5. 3 grs. Aloes (Barb Pow) 25@ 35 ,,0f Xtal ------- 16@ 25 chalk Prepared. ao 16 Mix. For 12 powders. One, three Overhead has sent many a concern Aloes (Cape Pow) 25@ 35 CYanide -----__-- 30@ 90 Chloroform -... 53@ 66 : Aloes (Soc. Pow.) 75@ 80 lodide ---------- 4 36@4 60 Chloral Hydrate 1 20@1 50 times a day. under. Asafoetida ______ 50@ 60 Lermanganate _- 22%@ 35 Cocaine .._____ 12 85@i3 5u ‘ Bow ic 90 @1 00 Prussiate, yellow 35@ 45 -ocoa Butter _.. 65@ 90 Camphor ___.- 90@ 95 FErussiate. red _. @ 70 Corks, list, less 30-10 to Phone 86729 Night Phone 22588 Guaiae= @ 60 Sulphate 52) 36@ 40 40-10% THE INVESTIGATING AND ADJUSTMENT CO., INC. a rowe ou a ‘soa o@ 10 COLLECTORS AND INSURANCE ADJUSTERS Kino, powdered-_ @1 20 Roots Corrosive Sublm 2 25@2 30 Fire losses investigated and adjusted. Bonded to the State of Michigan. Myrrh 22000 @1 15 Mine 30@ 35 ream Tartar __ 35@ 45 tions, Credit Counsel, Adjustments, Investigations Myrrh, powdered @1 25 Blood, powdered. 40@ 45 yuttle bone -____ ie 50 Collec ’ , eas Opium, powd. 19 65@19 92) Calamus 35@ 85 Dextrine 0. 15 Suite 407 Houseman Building Grand Rapids, Michigan Opium, gran. 19 65@19 92 Elecampane, pwd. 25@ 30 aver s Powder 4 o0@s 50 wee Tee 65@ 80 Gentian, powd. _ 20@ 30 a a pbhaa 10@ 16 Toe ae ai ete a Evens Osi Go Gost, t . 5 owdered _____ 304 ce ---- 2 00@2 35 Gi, dai. 800) 83 Pee ps = 3%@ lo urpentine -____- @ 30 Ginger, Jamaica, Flake. MT ae SF powdered _____ 5@ 60 rite - 15@ 20 Formaldehyde, lb. 13 aca Goldenseal, pow. 7 50@8 00 Gelatine 3 2 @35 co Ipecac, powd. _. £50@65 00 «).......° | 0@ 90 Methin “a testa... “a 0 Gao ee Blue Vitriol, bbl. 0g Licorice, powd._. 20@ 30 ware, full case 60%. Blue Vitriol, less 09144@17 oe pow dares. ue a See eer oe ws Bordea.. Mix Dry 12@ 26 Poke, powdered_- 4 a 10 Hellebore, White 7 Rhubarb, powd-. @100 Glue, Brown -.-. 20@ 30 . powdered ___.. 18@ 3¢@ Rosinwood, powd. @ 50 Glue, Brown Grd 16@ 22 Insect Powder. 474%@ 60 Sarsaparilla, Hond. Glue, White -... 27%@ 35 aris reen Lead Arsenate Po. 13%@30 round -------- @1 10 a white grd. 25@ 35 Lime and Sulphur Sarsaparilla, Mexic. @ 60 ava ------- 20@ 40 ne G@ i Sauls “6 8 2 76@_ 95 Paris Green -... 24@ 42 Squills, powdered 70@ 80 2 oe 6 45@7 00 rsenate O ea Tumeric, powd.._. 20@ 25 Iodoform ,...... 8 00@8 30 es Valerian, powd... @1 00 2 Acetate .. wf = e B d aoe. @1 06 face, Berens @1 60 eee Menthol -_-.__ 50@9 50 un ] or oO Buchu, powdered @1 10 Seeds Mos Phine .... 12 533048 98 s =e a ae S Avie 2s @ 35 Nux Vomica -... 30 : = = Anise, powdered 35@ 40 Nux Vomica, pow. 15@ 25 Sage, powdered. @ 35 : Senna, Alex, 50@ 75 Bird, 1s -------- ue 17. Pepper, black, pow 57@ 70 Drv Arsenate of Calcium oo WS oes ig Pepper, White, bw. 15 55 y Uva Ursi : : 20Q 25 a Vo. _. ag . tae i320 it Seren ardamon ___... 2 50@3 00 aE ° Coriander pow. .40 30@ 25 Quinine, 6 oz. cans @ 59 ° l h t Oils oc 15@ 20 Rochelle Salts _. 28@ 40 ry me an u Pp ur, ec. Woanee 35@ 50 Sacharine ,_--.. 2 60@275 ry oe hth 50@7 75 a ground _. Le a Seldiits Mixture 300 rn ee ax, ground ._ ure aad Bitter, Foenugreek, pwd. 15@ 25 ‘Soap, green -.. 15@ 30 artificial _._.._. 3 00@3 25 Hemp —___---..- 8@ 15 Soap mott cast. @ 25 a Sweet, sete Lobelia, powd. a 1 $0 ae white eo “ ---------- Mustard, yellow econ -------- Largest stock in Michigan. Stock now in, you can Almonds, Sweet, | °C! |) Mustard, Black’. 20 28 Soap, white Castile ation -.. buy by the pound or a truck load if you are a a ieee 2 ae ee 60 Amber, rectified 150@1 75 Sabadilla ___-____ 45@ 50 Soda Bicarbonate 3He a dealer. Re , ae) 50 Sunflower -_.-.. 12@ 18 Sods, Sal, 02%@ 08 Bergamont ---- 9 00@9 25 Worm, American 30@ 40 Spirits Camphor @1 20 Caieput 2. 00@2 25 Worm, Levant - 6 50@700 = Suiphur, roll 3%@ 10 aan. 4 00@4 25 ar ---- 3% au. 1 55@1 80 Sulphur, Subl. .. 4%@ 10 HAZELTINE & PERKINS DRUG CO. Cedar Leaf ---- 2 00@2 25 Tinctures Tamarinds ---..- 20@ 25 : Michi Manistee Cloves -.-.----. 4 00@4 25 Aconite _..... -- @180 Turpentine, Ven. 50@ 175 Grand Rapids Ichigan Cocoanut —_-_.- 274%@ Bloem | oe @1 56 Vanilla Ex. pure 1 50@2 00 : od Tiver _--___ 1 50@2 00 Asnica @150 Vanilla Ex. pure 2 26@2 60 Eroton ._..-__ 2 00@2 25 Acafoetida --.._- @2 28 Zinc Sulphate .. 06@ lI and are intended to be correct at time of going to press. MICHIGAN TRADESMAN GROCERY PRICE CURRENT These quotations are carefully corrected weekly, within six hours of mailing Prices, however, are liable to change at any time, and merchants will have their orders filled at mar- ket prices at date of purchase. For price changes compare with previous issues. __ = ADVANCED Evap. Choice Peaches DECLINED Quaker Baked Beans Wisconsin Cheese Mat ches Quaker Safety Matches AMMONIA Quaker, 24-12 oz. case 2 50 Quaker, 12-32 oz. case 2 25 Bo Peep, 24, sm. case 2 70 Bo Peep, 12. lge. case 2 25 APPLE BUTTER Quaker, 24-12 oz., Quaker, 12-38 oz., doz. 2 25 doz. 3 35 AXLE GREASE 48, 1 lb. 24, 3 10 Ib. 15 lb. 25 Ib. 4 bm 6 00 pails, per doz. 8 50 pails, per doz. 11 95 pails, per doz. 19 15 BAKING POWDERS Arctic, 7 oz. tumbler 1 35 Queen Flake, 16 0z., dz 2 25 Royal, ioc, doz ______ 95 Royal, 6 oz.. doz. ____ 2 76 Roval. 12 oz., doz. __ 5 20 Royal, 5 ib a Calumet, 4 02z., doz. 95 Calumet, 8 oz., doz. 1 95 Calumet, 16 oz., doz. 3 ~" Calumet. 5 lb.. doz. 12 75 Calumet, 10 Ib.. doz. 19 00 Rumford, 10c, per doz. 95 Rumford. 8 oz., doz. 1 85 Rumford, 12 oz.. doz. 2 40 Rumford, 5 lb.. doz. 12 50 K. C. Brand Per case 10c size, 4 doz. ------ 3 70 15e size, 4 doz. ----- 5 50 20c size, 4 doz. —----- 7 20 25c size, 4 doz. ------ 9 20 - nize, 2 doc. —_..._ 8 80 gise, 1 Gos. —._.__ 6 85 a Ib. size, % doz. ---- 6 75 BLUING JENNINGS The Oriainal Condensed a: 4 dz. cs. 3 00 75 Hy 983 oz , s Gz. cs. 3 Am. Ball,36-1 oz., cart. 1 00 Quaker, 1% oz., Non- freeze, dozen __---. 85 Boy Blue. 36s, per cs. 2 70 EANS and PEAS 100 lb. bag Brown Swedish Beans ; 00 50 Pinto Beans -.--.... Red Kidney Beans __ 11 00 White Hand P. Beans 10 25 Col. Lima Beans __.. 15 50 Black Eye Beans 14 50 Split Peas, Yellow __ 8 00 Split Peas, Green -. 9 00 Bepich Peas _______. 7 50 BURNERS =. a. No. 1 and White. waiee, No. 1 and A 2 25 BOTTLE CAPS Single Lacquor, 1 gross pke., Lacquor, 1 gross pkg., Dbl. BR per gross ---- per gross ___.__ 14% EAKFAST FOODS Kellogg’s Brands. Corn Corn Corn Pep, Pep. Flakes, No. 136 2 85 Flakes, No. 124 2 85 Flakes. No. 102 2 00 No. 224 IXrumbles, No. 424 —-- Bran Flakes, No. 624 Bran Flakes, No. 602 Rice Ixrispies, 6 oz. —- Rice Krispies, 1 oz. Kaffe Hag, 12 1-lb. OS All Bran, All Bran, All Bran, %& oz. —._ Post Brands. Grape-Nuts, 24s -.---- Grape-Nuts, 100s Instant Postum, No. 8 Instant Postum, No. 10 Postum Cereal, No. 0 Post Toasties. 36s -- Post Toasties, 24s -~ Post’s Bran, 24s -- Pills Bran, 125 ___.._ Roman Meal, 12-2 Ib._ Cream Wheat, 18 Cream Barley, 18 Ralston Food, 18 Maple Flakes, 24 --- Rainbow Corn Fla., 36 Silver Flake Oats, 18s Silver Flake Oats, 12s 90 lb. Jute Bulk Oats, Me Ralston New Oata, 24 Ralston New Oata, 12 Shred. Wheat Bis., 36s Shred. Wheat Bis., 72s <- Triscuit, 248 ______-_____ 1 Wheatena, 18s ------- BROOMS Jewell, doz. Standard Parlor, 23 Ib. Fancy Parlor, 23 Ib.-- Ex. Fancy Parlor 25 Ib. mH DOr bobo ~ o trem r-s 1 oS wo 1 oe eobobero 1 o 1 55 3 70 8 25 9 25 9 75 Ex. Fey. Parlor 26 Ib. 10 00 Toy _......._. 2 ae Whisk, No. 3... 2 76 BRUSHES Scrub Solid Back, 8 in. --.- ) 60 Solid Back, 1 in. ---. 1 75 Pointed Ends -_---- — & 26 Stove Shoker 2 1 80 No. BD nee ee -- 2 06 Peerless) ------------- 2 60 Shoe Ne 42) -- 3 26 ao wD EEE SES) ESS 3 60 BUTTER COLOR Dandelion __----...-.. 2 CANDLES Electric Light, 40 Ibs. Plumber, 40 ibs. Paraffine, 68 Paraffine, 128 ~..-.--- Wicking Tudor, 6s, per box -. CANNED FRUIT Applies, No. 70 __--____ Apple Sauce, No. 10 —— — mew we cnee~—— 12.1 ae sie 40 30 5 40 7 50 Apricots, No. 2% 3 40@3 90 Apricots, No. 10 8 50@11 00 Blackberries, No. 10 7 50 Blueberries, No. 10 ~~ 14 00 Cherries, No. 2 ----- 3 20 Cherries, No. 2% -.-- 4 00 Cherries, No. 10 --_ 13 00 Peaches, No. 10 Pie 6 50 Peaches, No. 2% Mich 2 20 Peaches, 2% Cal. 2 25@2 60 Peaches, 10, Cal. Pineapple, 1 sli. Pineapple, 2 sli. P’apple, 2 br. sl. P’appie, 2 br. sl. P’apple, 2%, sli. P’apple, 2, cru. Pineapple, 10 crushed Peers, No. 2 ..-.._-- Pears, No. 2% - Raspberries, No. 2 bik 8 50 hwy 7) o 9 50 3 3 25 Raspb’s. Red, No. 10 11 50 Raspb’s Black, No, 2... 15 06 Rhubarb, No. 10 -_--.- 4 75 Strawberries, No. 2 __ 3 25 Strawb’s, No. 10 ___- 11 00 CANNED FISH Clam Ch’der, 10% oz. 1 35 Clam Ch. No. 2 ..... 2 7 Clams, Steamed, No. 12 00 Clams, Minced, No. % Finnan Haddie, 10 oz. Clam Bouillon, 7 oz.. 2 Chicken Haddie, No. 1 Fish Flakes, small —- 2 25 8 3 76 1 35 Cod Fish Cake, 10 oz. 1 55 Cove Oysters, 5 oz. —~ 175 Lobster, No. %, Star 2 = Shrimp, 1, wet ...... 3 % Sard’s, % Oil, Key -. 6 10 Sard’'s, 4% Oil, Key —- 5 75 Sardines. % Oil, k’less 5 25 Salmon, Red Alaska 3 00 Salmon, Med. Alaska 2 40 Salmon, Pink Alaska 2 25 Sardines, Im. , ea. 10@28 Sardines, Im., %, ea. Sardines, Cal. __ 1 35@2 25 Tuna, %, Curtis , doz. 4 00 Tuna, %s, Curtis, doz. 2 20 Tuna, % Blue Fin -_ 2 25 Tuna, 1s, Curtis, doz. 7 00 CANNED MEAT Bacon, Med. Beechnut 2 70 Bacon. Lge. Beechnut 4 50 Beef, No. 1, Corned -. 2 65 Beef, No. 1, Roast ..___ 3 00 Beef, No. 2%, Qua., sli 1 65 Beef. 3% oz. Qua. sli. 2 15 Beef, 5 oz., Am Sliced 2 90 Beef, No. 1, B’nut, sli. 4 50 Beefsteak & Onions, s 3 70 Chili Con Ca., Is .. 1 26 Deviled Ham, Ks --- 2 20 Deviled Ham, %s --. 3 60 Hamburg Steak & Onions, No, 1 _.-__- 3 15 Potted Beef, 4 oz. -.. 1 18 Potted Meat, %4 Libby 56 Potted Meat, % Libby 90 Potted Meat, % Qua. 85 Potted Ham, Gen. %& 1 86 Vienna Saus., No. % 1 45 Vienna Sausage, Qua. 95 Veal Loaf, Medium __ 2 26 Baked Beans Camubeus ..... 1 15 Quaker, 18 oz. i Fremont, No. 2 1.25 Suidger, No. 1... 61 Sniger, NO, 2 2. 1 25 Van Camp, small .... 90 Van Camp, med. CANNED VEGETABLES. Asparagus. No. 1, Green tips -- 3 75 No. 24%, Large Green 4 50 W. Beans, cut 2 1 os 75 W. Beans, 10 00 Green Beans, 2s 1 isis 25 Green Beans, ” _ 8 00 L. Beans, 2 gr. 13592 65 Lima Beans, meer S 115 Red Kid, No. 2 1 25 Beets, No. 2, wh. 1. 75@2 40 Beets, No. 2, cut 1 45@2 35 Corn, No. 2, stan. — 1 1 Corn, Ex. stan. No. 2 1 36 Corn, No, 2, Fan. 1 80@2 35 Corn, No. 10 -. 8 ee 16 Hominy, No. 2 2... 1 Okra, No. 2, whole .. 2 15 Okra, No. 2, cut ._._ 1 76 Mushrooms, Hotels -. 32 Mushrooms, Choice, 8 oz. 35 Mushrooms, om Extra 60 Peas, No. 2. te — aot 2, E itt, tome oe 1 $5 in _e. 2, Ex. Sift. 2 f. 2. 6 Se Peas, Ex. Fine, French 26 Pumpkin, No. 3 1 60@17 Pumpkin, es 10 5 5 50 Pimentos, %, each @ Pimentoes, %, each .. 27 Sw’t Potatoes, No. 21% 1 75 Sauerkraut, No.3 1 45@1 75 Succotash, No. 2 1 65@2 56 Succotash, No. 2, glass 2 80 Spinach, No. 1 --..- 1 26 Spnach, No. Sa 1 60@1 $0 Spinach, No. 3.. 2 26@2 50 Spinach, No. 10_ 6 50@7 00 Tomatoes, No. 2 —--_-- 1 60 Tomatoes, No. 3 ---- 2 25 Tomatoes, No. 10 ---- 7 50 CATSUP. Zeech-Nut, small —--- 1 65 Lily of Valley, 14 oz... 2 25 Lily of Valley, % pint 1 66 Suiders, § oz. —__..--- 1 65 Snifers, 16 oz. ------ 2 35 Quaker, 8 oz. -------- 13 Quaker, 10 oz. ----- 1 45 Quaker, 14 0z. ------- 1 90 Quaker, Gallon Glass 12 50 Quaker, Gallon Tin -- 8 50 CHIL! SAUCE Snider, 16 oz. —--.-..-- 3 30 Snider, 8 oz. -----...- 2 30 Lilly Valley, 8 oz. -. 2 25 Lilly Valley. 14 oz. .. 3 26 OYSTER COCKTAIL. Sniders, 16 og. _------- 3 36 Sniders, 8 oz. ------- 2 30 CHEESE. Roquefort K small 1 Kraft, American -- 1 Chili, small tins -. 1 Pimento, small et 2 REE Roauefort, sm. tins Camembert, sm. tins Wisconsin Daisy ___... Wisconsin Flat ___..- New York June Sap Sago Brick Com eotobo we Wh Sh ore CHEWING GUM. Adams Black Jack ---- 65 Adams Bloodberry ---- 65 Adams Dentyne __------ 65 Adams Calif. Fruit _--- 65 Adams Sen Sen Beeman’s Pepsin Beechnut Wintergreen_ Beechnut Peppermint - Beechnut Spearmint --- Doublemint Peppermint, Wrigleys -_ 65 Spearmint, Wrgileys __ 65 suey Pret 65 Wrigley’s P-K --..----- 65 eee 65 Tarr 65 CLEANER Holland Cleaner Mfd. by Dutch Boy ee 30 in case 5 50 COCOA. ee: * le Droste’s Dutch, 1 Ib.__ 8 60 Droste’s Dutch, % Ib. 4 50 Droste’s Dutch, % Ib. 2 35 Droste’s Dutch, 5 lb. 60 Chocolate Apples ---- 4 50 Pastelles, No. 1 ----.12 60 Pastelles, % Ib. ------ 6 60 Pains De Cafe ........ 3 00 Droste’s Bars, 1 doz. 2 00 Delft Pastelles - .-.-- 2 15 1 lb. Rose Tin Bon nos... 18 00 7 oz. Rose Tin Bon poms 9 00 13 ez. Creme De Cara- on 2 13 20 12 oz. Rosaces __----10 86 % Ib. Rosaces __.-.. 7 80 % Wb. Pastelles -.---- 8 40 Langues De Chats ._ 4 80 CHOCOLATE. Baker, Caracas, %8 ---- 37 Baker, Caracas, 4s -.-. 35 CLOTHES LINE. Hemp, 50 ft. _.__ 2 00@2 25 ae een Cotton, Braided, bo ft. - Sash Cord 50@4 00 ——naone 2 OD 3 50@4 00 HUME GROCER CO. ROASTERS MUSKEGON, MICE COFFEE ROASTED Worden Grocer Co. 1 Ib. Package Melrose ....0 36 Tsberty 25 Cuneer oo 42 NeghOw: oo 40 Morton House ------ 49 noms 37 Roya: Clap ..... 32 McLaughlin’s Kept-Fresh Cpt: Sresht eri Nat. Gro. Co. Brands Lighthouse, 1 Ib. tins. 49 Pathfinder, 1 Ib. tins. 45 Table Talk, 1 lb. cart. 43 Square Deal, 1 lb. car. 39% Above brands are packec in both 30 and 50 lb. cases. Coffee Extracts M. Y., per 10) ______ Frank’s 50 pkgs. -- 4 25 Hummel’s 50 1 Ib. 10% CONDENSED MILK Leader, 4 doz. 7 00 acie, doz. ___._.- 9 00 MILK COMPOUND Hebe, Tall, 4 doz. -. 4 60 Hebe, Baby. 8 do. .. 4 40 Carolene, Tall, 4 dos.3 . Carolene, Baby —_-_-..-- 3 5! EVAPORATED MILK Quaker, Tall, 4 doz._ Quaker, Baby, 8 doz. Quaker, Gallon, % doz. Carnation, Tall, 4 doz. Carnation, Baby, 8 dz. Oatman’s Dundee, Tall Oatman’s D’dee, Baby Every Day, Tal —_.___ wee pe te te ee a ey o Every Day, Baby —.-- 4 70 Pet, (a... 4 70 Pet, Bady, 8 oz. ...___ 4 60 Borden's Tall _._....- 4 70 Borden’s Baby ---.__-. 4 60 CIGARS G. J. Johnson’s Brand G. J. Johnson Cigar, ee ~- 75 00 Worden Grocer Co, ~——s Airedale 35 00 Havana Sweets ---. 35 00 Hemeter Champion ~~ 37 50 Canadian Club ------ 35 00 Rose O Cuba, Slims 37 50 Little Tom ....--..... 37 60 Tom Moore Monarch 15 00 Tom Moore Panetris 65 00 T. Moore Longfellow 95 00 Webster Cadillac _._. 75 00 Webster Astor Foil_. 75 00 Webster Knickbocker 95 00 Webster Albany Foil 95 00 Bering Apollos -... 95 00 Bering Palmitas ~. 115 06 Bering Diplomatica 115 00 Bering Delioses __-. 120 00 Bering Favorita ..-- = 00 Bering Albas -..... 0 00 CONFECTIONERY Stick Candy Pails Standard —......__._.. 16 Pure Sugar Sticks 600s 4 00 Big Stick, 20 Ib. case 18 Mixed Candy Kindergarten ---..----- 17 Lnader _ a3 ~ i. Oo 1 12 French Creams ---.___ 15 Faris Creams ——..... 16 Grocers 11 Fancy Chocolates 5 Ib. Boxes Bittersweets, Ass’ted 1 76 Choe Marshmallow Dp 1 60 Milk Chocolate A A ‘2 Nibble Sticks --...._- 1 Bs Chocolate Nut Rolls .1 > Magnolia Choe -...- te Bon Ton Choe, __..._ 1 3 Gum Drops Pails Antes 2... 16 Champion Gums --.---- 16 Challenge Gums -...... 14 Superior, Boxes ___--- a | Lozenges Pails A. A. Pep. Lozenges 15 A. A. Pink Lozenges 15 A. A. Choe. Lozenges 15 Motto Hearts -..--..- 19 Maited Milk Lozenges 31 Hard Goods Pails Lemon Drops ------~. O. F. Horehound dps. .. - Anise Squares -.------ 18 Peanut Squares ......-. 17 Horehound Tablets _... 18 Cough Drops Bxs Patuams ._.........__ 1 36 Smttn Bros. 2 1 60 Package Goods Creamery Marshmallows 4 oz. pkg., 12s, cart. 85 4 oz. pkg., 48s, case 3 40 Speciaities Pineapple Fudge ------ 19 Italian Bon Bons ---.. 17 Banquet Cream Mints_ 25 Silver King M.Mallows 1 15 Handy Packages, 12-10c 80 Bar Goods Mich. Sugar Ca., 24, 5c 16 Pal O Mine, 24, Se --.- . Malty Milkies, 24, Sc .. Lemon Rolls -.-.---.-- is ay Taw, 24, OC i. 15 No-Nat 26 66 _.. 7h April 24, 1929 COUPON BOOKS 50 Economic grade 3 60 100 Economic grade ¢ 60 500 Economic grade 320 00 1000 Economic grade 37 60 Where 1,000 books are ordered at .a time, speciai- ly printed front cover is furnished without charge. CREAM OF TARTAR 6 lb. boxes DRIED FRUITS Apples NY. Fey., 50 lb. pox 15% N. Y. Fey., 14 oz. pkg. 16 Apricots ISvaporated, Choice ____ 23 Evaporated, Fancy ____ 29 Evaporated, Slabs ___. 1s Citren 10:12; Dox 40 Currants Jackages, 14 oz. ~..___ 20 Greek, Bulk ib: 20 : Dates Dromedary, 36s ______ 6 75 : Peaches lvap. Coie 14 Kvap. Ex. Fancy, P.P. 16 Peel Lemon, American _____ 30 Orange, American _____ 30 Raisins Seeded, bulk _._... 07 Thompson’s s’dles blk 06% ss seedless, > OZ a 081. Seeded, 15 oz. ________ 08% California Prunes 60@70, 25 lb. boxes__@10 50@60, 25 lb. boxes_. @11 ee . 25 Ib. boxes__@12 80@40, 25 Ib. boxes__@13 20@30, 25 lb. boxes__@16 18@24, 25 lb. boxes__@18 Hominy Pearl, 100 lb. sacks — 3 50 Macaronl Mueller’s Brands 9 oz. package, per doz. 1 39 9 oz. package, per case 2 60 Bulk Geods ibow, 20 ib 0 Egg Noodle, 10 lbs. .. ue Pearl Barley Sage Hest adi. UL 18 Tapioca Pearl, 100 Ib. sacks -. 09 Minute, 8 oz., 3 dos. 4 vo Dromedary Instant _. 8 60 FLAVORING EXTRACTS JENNINGS’ PURE FLAVORING EXTRACT Vanilla and Lemon Same Price LOS, 2. 1 26 1% oz. -. 1 80 2% oz. -. 3 OU 3% oz. __ 4 20 2 OZ, .. 2 75 4 oz. _. 5 00 8 oz. -. 9 00 16 oz. _. 15 00 3% oO. Amersealed At It 56 Years. Jiffy Punch & a0z. Carton 2 25 Assorted flavors. FLOUR Vv. C. Milling Co. Brands Ry? We 8 Harvest Queen ---... 7 60 Yes Ma’am Graham, 506) 2 2 20 FRUIT CANS F. O. B. Grand Rapids Maeon Halt pint —_....... anon 2 oe One pint —_-.- EE, One quart ___ ......... 8 10 Half gallon __..... ate 26 ideal Glass Top. frat’ pint oo 8 00 One of3t 9 30 One quart ____.__.. _ 44 5 Half gallon ___....... 15 @ April 24, 1929 GELATINE oie MICHIGAN TR inate oo 2 85 TROLEUM PRODUCTS ADESMAN Plymouth, ie _° ao Tank Wagon eo Quaker, 3 doz ae : ” Red Hoge bei ggaay 3 11 Clear aa Pork 2 SHOE BLACKENING w 29 ce aaa a 25 64 th 1 . ex. in 1, A Solite Gasoline sin ee 14. Shor Gus Clear26 0029 00 «2. Z. ioe 1% Eon pares — Fancy JELLY AND PRESE a 4 Ds Dry Sait Meats 00 Dri-Foot, dee on, dz. 1 36 Bon ao dad, 3 dz. bx 3 15 No. 1 Nibb ae 52@61 Pure, 30 Ib. pails . no In Iron Barrels S Bellies __ 18-20@18-19 oe ne - . Brillo i Cake, 3 dz. 3 25 1 tb. vee. Sittige —— 54 Imitation, 3 ----3 30 erfection K aa de heals 4 den 85 fy es ar 14 tat 6 a a 1 76 Gas Machine Gasoltne at es 90 Gr cane Bi Aa _.-. 4 20 Choice Gunpowder ure P s 4 z. 90 M. & P ‘YY pe. | r Grandma. 24 - ee fe res., 16 0z., dz 2 40 . Naphtha 19.6 igh 7 co 13 BI STOVE POLISH Gold a — 50 Ye F . tubs __-_advanc 3lackne, Gold Dust, 12 Large 4 00 Ceylon oe ae atv MOTOR OILS . _ " eaegees . Late ge Mecnes ae 1 36 Golden Rod . Large 3 20 Pekoe, medium __- “ nil » pails -__- : Silk a a Fr Sn a ee 5 aa 8 oz., per doz. __------ 3g Light ron Barrels 7 i pails a % Enameline oo a 125 Old dep a 4 dz. 3 60 Couece” ie Breakfast Medium Soo eee eee 17.1 3 1b. pails Te i” Snameline Liquid yg 135 Octagon, <_ 4 dz 3 40 Congou, ao ------ OLEOMA ae 77.1 Comr pails _._.advane KE. Z. Liquid nied ie ted fe 390 Congou, Fa ce __-_ 35@36 . KGARINE el 17.1 Ena tierces ie Li lag a — Ries Ud 3 20 » Fancy ---. 42@43 aa. le . . sound, oe sin, + a 35 N ------------ n Westenbrugge Brands oo étubs 194 aoe doz. 1 35 — More, 100, 10 25 Medium coats Me Vulcanol. No. oe 280 Rub Wa mes ee 3 85 Choice een . -“ ola s Sausages Vulcanol, No. 10 - 95 Spotless Clean Sieh Fancy 45 rine Bologna ___ Stovell, per doz. oz. 135 — 20 oz. oe lll 50 ae 4 eee 18 . 8 Sou Wu. i aon. 385 Cot TWINE ot nes 18 Sapolio, 3 doz Z 225 ¢ ton, 3 ply cone Iron Barrels for Ae ae siie 21 SALT Soapine, 100, 12 oz. - 3 16 coche. duet 40 Light ___. . ives oi 31 Colonial, 24, 2 Snowboy, 100 1 _ 6 40 ook 6 ply —. S .-.. 4a Median 65.1 Pi ie Yeliied 0! 19 Colonial, 36-1 Ib = 95 Snowboy, 12 tare oz. 4 00 VINEGAR To 18 a. > Hendcheese 35 Colonial, Iodi Ye -——-— 125 Speedee, 3 roa es 96 Cider, 40 Grail N Special heavy _------- a -.. . 18 Med. No zed, 24-2 2 00 Sunbrite, 50 Sie er 7 20 White Ti rain —---_ Nucoa, 1 Ik eavy -- : ©. 1 Bbl Ww Z doz. 9 ‘hite Win a oe Rena. i 94 Extra heavy ..___..__. 65.1 Med. No. 1 S285 yandotte, 48 _. 210 White Wi e, 80 grain.. z Nucoa, 2 and 5 lb. --- 20% Polarine “EF” ____-.-_ 66.1 Smoked Meats Farmer ‘see Ib. bk. 95 ae 4% ine, 40 grain__ 19 Wilson & Co.’ > Transmission Oil .._- 65.1 Hams, Cer. 14- _ Packers Meat, 70 Ib. 95 SPICES : WICKING Bg Brands Finol, 4 oz. ni dom. 66.1 Hams, Gant. ee Ib. @28 Crushed os 50 Ib. 57 Whole Spic — 0, per gross Cc tifi sia Finol, 8 oz. cans. Pi 1 50 a Ib. ie Skinned cream, 100 7 ice Allspice, Jamai Sm No. 1, per gross ____ 80 a ed _------------- 24 agen “aa ‘- peak dried beef @274% Butter Salt, 280 Hi each 85 ne aon Gn na S per gross ___- 4 25 ----------------- rowax. 40 ‘or a _ Knuckles - Block, 50 Ib. . bbl. 4 assia, Cant “ @38 pec 3, per ---- 1 50 Special Roll See . Parowax, 20. ; = 9.5 Carus see aay @44 Bela BoP a a Cassia, de ie a @22 pecticas oe reas . a . 9.7 poe Boiled -- @17% 24, 10 Ib , 280 Ib. bbl. 4 10 Ginger, aan” doz. @40 abi niga No. 2 - 90 a a 9 35. 4 ib, per bale __-. 2 45 Ginger. Cochin _____- @19 Ray ester, No. 3, d oz. 50 MATCHES S oiled Hams _____ 0 @25 60, 3 lb. per bale ___. 2 60 wae hae @25 tayo, per doz. - oz. 2 00 Swan, 144 inne Minced Hams __ __ Gis 28° Ib. bags, ja — eve 1 39 Woounlwane 75 Diamond Woe hon |. 4 20 i Bacon 4/6 Gert | | @21 » bage, Table — 42 Misak to nics Gua. @32 ENWARE Searchlight Hoge damy fF mK OM Gaon Smoked oe ta oO Se ee oe Oo : ‘ et 5-10 Ib. — ’ Nut oes els, Red Label, 144 bx 4 20 oo 59. «6 PPe megs, 105-1 10 @59 wire oo band, oo“ Blue Tip, 144 box 5 00 Boneless pper, Black ______ Ore Bushels andles __... 1 7B aera 5 an 32 Alispic Ik Washed: © cic ua a 1 *Reliable, 14 4 30 32 00 Allspice, Je a, " et, dro 80 *Federal 14 ; . 3 60 Li Cloves, ete @35 Market, ainaie nee 90 *1 Free wi 415 Beef oe Cassia. Ca _— _ @46 Market, extr: andle. 95 ith Ten. | tle a Sn " = Ce ee on oan a. 1 60 ~ aaa Le ~ Gorkim —.- 28 Splint, medium __-__- 8 Safety Matche semdac, 12 pt Pork oe on Oe M Mustard @SR ans medium 60 Quaker, 5 gro. ¢ Semdae, 142 ome” -------- 10 La Mace. Penang _____. @32 — plint, sua 7 50 _ & gro. case... 4 25 ’ qt. cans 4.65 Ey Pepper, Bia ele —— 1 39 a 6 50 RICE Cor Nutmegs _ ola On mo: ao OF = einer White @59_ «Barrel + each __ 2 . NUTS—Whole anne Bene Tine Mone ne =c. pie, eee @so 3 to an gal. each” 2 86 lmonds, Tarragona. 25 5 Medium Sour icy Hesd a S Paprika, Geni @27 + Ber gal... 6 Louden a. Je 24 gallon, 400 count -- 4 75 ae = ‘ a _@% wot 6 Pails Filberts, Sicily _---—- 25 s ROLLED oO = easoning 12 at ralvanized _ o eae Sicily ------ 22 weet Small Siteas 2 ATS SS €hill Bawden ao Gaivesaua 4 50 ee a a 11% 16 Gallon, 2250 o Ln aa 12 New eo Salt. 3 = oa 46 a Covoumed oe 5 = ang aa bo, Sta. 1 & Ge fe ae 50 a Sage, 2 : ne in . arin = Pecans, a star oe Mion; 70, ous 9 75 aa 38 tae eS Onion 0 mannan = 10 qt. Yin —— ir. 6 00 P Sue ge , 128 Family __ oe 13 ---- 0 Pecans, Mamm __ 40 Mothers. 12s. € wy _. 2 7 ow Bt SS. 56 ¥ Traps : . oth : : y . tas, Hl Tr case, Deri | Se ae Mouse, W Walnuts, Cal. ---- os Dill Pickles Nedrow. 12s, af 4s oe a TS a ae 1 $8 Mouse, Wood, 4 holes. $0 Hickory ..------- es Gal. 40 to Ti : Sacks, 96 Ib. J .. 3 29 Todined 949 Ihe 230 Lau ouquet Mouse : ns 6 holes_ 1 ----- 07 No 3 _Tin, doz. - 96 Jute 9 . 24, 2 Ibs rel Leav _. £ 50 | tin & fh 0 No. 2% Tins —---— “a an . _--- 240 Marjoram a. << nae wood / oles -_ 65 Salted Peanuts 32 oz. Glass Pied 3 75 Savory, oe . Bat ore 1 00 Fancy, No. 1 14 32-02. Glass Thrown - 30 a RUSKS eonsx Thyme. fo 90 Mouse, spring w-------- 1 00 Se Tr Dill Pi re utch Tez umeric C2 | Y ee Shelled 5 Gal., gaa “— Z — Co. Twenty M ie ein ed ace 20 Large Gal — Almonds -- ‘i 66 4 75 36 rolls, per i i ule Team STARCH wo 3 8 75 Peanuts, Spanish, _ 70 a ue 9 25 18 rolls, > case ____ 42 24 1 tb. San es alvanized __ 7 125 Yb. — oe sca 4k oe oe cs” 4a & 10 08 packages -. 3 25 Ki Corn al Galvanized .._- 56 Filberts ce Wee 125 i --- 225 96. % Ib. packages -. 435 Pi ngsford, 40 lbs Wiceliieases 6 7% ee 32 PIP 18 artons, per case _- 1 50 4 Ib. packages 4 00 owdered, b _ .. 11% Banner, Gl oards Pecans Salted . BS 18 cartons ase .. 1 70 a. ae ae te a 55 Walnuts Manchurian - “ ¢ cui to 2 Cr - 1 Ib. pk Ss, single —- § SS alnuts Manchurian -.55 ‘ob, 3 doz. in bx. 1 60 tons, per case __ 55 eam, 48-1 gs. 3 60 Gilneas, sia 6 25 . @1 20 __ 5 00 SOAP én 40 ; 8° Double Peerless ~_... 6 00 M S a 1 See peedeay ie 8 50 INCE MEAT PLAYING CARDS fe ALERATUS Crystal ¥ Bite _box 630 4 Gloss Northern Queen _____ 7 60 None Such, 4 doz. 6 47 Battle Axe, per d Arm and Hammer 3 76 Leigh 100 ae aT . 20 dah = 1 Ib. pkgs. 3 60 Universal oo : 50 Quaker, 3 doz ue Torpedo, pé r doz. 2 65 ay i faek, te g5 Arso, 12. 3 lb t0 = Gee 25 ’ _ case __ 350 B pedo, per aoa. 2 2 25 Fels Nap a 4 5 Argo. 8 5 | pees. 262 1 Wood Bow Libby, Kegs, wet, Ib. 22 Blue Ribbon, per doz. 425 G “so Flake ae 100 box 5 50 Silver Cea a --2 97 15 Fi ae sls Sora ranulated, bbls Grama White 10 box 4 20 Elastic, 64 pkgs .. a 17 te. ace se 90 Babbitt’ Granulated, 60 Ibs. es. 1a fue, ete woe) UC eee “ae ; OLIVES abbitt’s, 2 doz. --_. 2 75 Gk as iC es.160 Fairy, 160 oo 785 «Tiger. 50 . 3 30 ed ister a5 00 oz. Jar, Plain doz pis Le packa , % Ib Palm Olive, 144 box . 4 00 oa eee 06 APPING a , . ’ L. 3f ' , 4 Tibr PAP i beg aay. Plain, daa 2 35 FRESH MEATS ins ei 2 40 Lava, 100 bo chai ‘ - agp daa co wo ccs : | Plain, doz. 4 5 Lae a. : orn NG Wibre ___ 05% Bachar Plain, doz. 3 : Beet cop FISH Silane 96 5 00 Ll Karo, No. 1% | ah al Heo 06% Pai /elacs Sues a Top Steers ¢ er 94 Middles reread ep ce ae Be roe Ne. 6 Tol ea at 5 Ge psig gs, Pla. 2 10 Sood Stirs & Ht fae ee 9 rt, 100 A ay Os No ke vd . ce 72 2% Ps Kegs. each .--- 8 50 Med. Steers owe 92 Tablets, % lb. Pur = Grandpa T ton - 8 a Karo, No. 1% ee _ YEAST CAK “hea 6 z. Jar. Stuff.. doz. 1 35 Com. Steers & eif. .- 20 dos, 2 e..19% «G ar, 50 sm. 2 10 nee Karo, No. 5, 1 dz. 3.05 Magic, 3 doz * as Jar, Stuffed, doz. 2 35 rs & Heif. 15@16 Wood boxes roel 1 40 Jrandpa Tar, 50 Ige. 3 5 Red Karo, No “0 dz. 429 Sunlight, 3 a 2 70 ou oe Tar, Stuff.. doz. 3 2 Vent Mics Go 2s, Pure __ 30% Quaker Hardwate . 3 50 20 101 Sunlight, le a ee tal. Jugs, Stuff., dz. 2 75 Top Cod _-__~--_-.- 11% Cocoa, 72s, cae 235 0° Imit. Maple Flavor — Foam, 3 < == Z 36 OOD eee eae 2 Fairbank a range, No. 1%, 2 east Foam . -- 2:70 Good Se a nk Tar, 100 Orane _ 6. 2 a2 3 5 m, 1% d 1 -.------------ 2 1 , bx 4 00 range, N r Zz, 3 50 oz. 1 36 PARIS GREEN we 7 ‘ HERRING — 100, 10c 7 25 ‘ oO. 5, 1 doa, £ 99 «(EAST—COMPRESSED coe a aban Herring . | Bar, 98 60) 5: Maple and Cane schmann, per doz. 30 Spring a thes ot ug, per doz. 48 scab per gal. _. Products of hash ye Tamb . 31 Mixed, half bbls 10 —___ Corporations Wound Up. The following Michigan corporations have recently filed notices of dissolu- tion with the Secretary of State: Standard Plastering System, Detroit. Grasselli Chemical Co., Detroit. Gold Shoe Mining Co., Pontiac. Grower-Consumer Sales Service, Three Oaks. Millwork Quantity Survey Bureau, Inc., Detroit. Mediterranean Co., Detroit. Monroe Board and Lining Co., Monroe Detroit Manufacturing Co., Detroit. Interstate Sales Corp., Detroit. Pfankuch Furniture Co., Menominee. Radio Investment Corp., Detroit. The Court Realty Co., Inc. Port Huron. Port Huron Creamers Co., Port Huron Bates Valve Bag Corp., Port Huron. Embassy Land Corp., Detroit. Yvette Co., Detroit. St. Louis Hardware Co., St. Louis. Senesi and Leverenz, Inc.. Grosse Pointe. —_ +22 s—____ Tribute To a Worthy Representative of Trade. Climax, April 23—I have been won- dering if the readers of the Tradesman have been following the work of our present session of the Legislature. It sometimes seems to me that if we could allow them their salary and have them stay at home it would be better for us. I am glad the hardware association and the implement dealers association have an able man in the person of Hon. C. L. Glasgow to act in the capacity of chairman of their legisla- tive committees. It was through his efforts that the so-called garnishee bill was defeated, which, if enacted, would have made it very difficult for business men to collect their bills, and we all know that we have trouble enough now to collect bills. I am glad to see you take the stand you have relative to the chain store proposition, but I believe that the un- scrupulous officials we have in Michi- gan are fully as much of a menace to the legitimate business man as the chain store. The business men are being penalized by the unscrupulous officials until they cannot exist and must either close out their business or go into bankruptcy. Frank L. Willison. —_>+2>—__ Business Changes in Indiana. Gary—The Olson Service Grocery and Meat Market has been moved to 118 West Fifth street. Gary—James A. Carr, who is in the grocery and meat business at 357 Jack- son street, will erect a store building at 7th and Virginia avenues. Hobart—Gernsey & Spencer are the proprietors of the grocery and meat market on South Main street which was formerly owned by Mrs. George Sauter. Ligonier — The Kroger Grocery & Baking Co. will enlarge its grocery on Cavin street and add an _ up-to-date meat department. New Castle—Charles O. Kelso has sold his grocery and meat market on South 21st street to J. M. Horney & Son. Washington—Joe Fineberg has dis- continued his meat business here. —_—__22>—__ Business Changes in Ohio. Clyde—Lester J. Miller has opened the Central Meat Market. Dayton—Luther Moore has opened a grocery and meat market at 3521 Wayne avenue. Toledo—The Great Atlantic & Pa- cific Co. will open a branch grocery and meat market in the Kenton build- ing at Collingwood and Monroe streets. ——_.+.————_ Five New Readers of the Tradesman. The following new subscribers have been received during the past week: Carl L. Maurer, Cadillac. Adrian Otte, Grand Rapids. J. W. Lehnkuhle, Casnovia. Van Buren Co., Canning Co., Hart- ford. T. A. Gillen, Massillon, Ohio. ——_—__+~».?-— >. April Days and Ways. An antic month of tears and smiles Is April ever, and beguiles With sun and shower While every hour Some prospect pleases Or »vits of breezes For days together Blow balmy weather To take the chill From dale and hill, Both clearly calling with the song Of that returning migrant throng— The feathered folk—who flying on Make musical their Marathon When April airs Are thoroughfares For harmonies afar and wing Old melodies to gladden spring. The day awakens joy and hope With its complex kaleidoscope; A boyish wish Is first to fish, But when he sees Red willow trees With pussy switches, Faergets his fishes. With girls! Oh yes! Spring hats! Spring dress! What would they do; what could they d»> Without this month of wishing,*too, To clothe themselves in vernal modes For like capricious episodes: The brooklets dancing The fields entrancing, Garbed richly all and on their way To usher in the Queen of May. Charles A. Heath. —_>-2.-2 Pessimists and cynics are the wasps of society—hard both to cure and en- dure. —_—_2-.——_— It doesn’t pay to borrw trouble un- less you have the knack of passing it along, || SPRING DAYS are Business Stimulators With larger values in merchandise involved and dangers of loss by fire multiplied it is time now to check up on Fire Insurance The heating plant is one year older and unseen detects | may have developed which later on might spell disaster. It is better to be safe first than sorry afterwards. For Safety, Service and Saving let the Mutual Companies protect you this spring. MU'TUAL Insurance | is Better Protection at Lower Cost at AA Sa An investigation will brove it Packed in sealed tins since1878. A nationwide fame and distribution for fifty years . CHASE & SANBORNS SEAL BRAND COFFEE Grocers supplied by Chase & Sanborn, 327 North Wells St., Chicago New Silent SALESMEN 7 E Monarch Display Jars permit your cus- tomers to see the appe- | tizing quality of Mon- arch Canned Foods, and that successfully meets price-quoting competi- tion. Put in these great Silent Salesmen and double your canned foods business. It Pays to Feature MONARCH Food Products REID, MURDOCH & CO., Chicago i New York, Boston, Pittsburgh, Wilkes-Barre, Someee Jacksonville. San Francisco, Los Angeles, Phoenix, Kansas City, St. Louis! ( Kase S ] y ah t HAS (A =, Ph w/o | Lp} Ts a q NATIONALLY ADVERTISED More Profit to You by increasing turnover. When you sell goods with an established price which protects your margin of profit — then rapid turnover makes you money. In Baking Powder Same price for over 38 years 25 ane 25 (more than a pound and a half for a quarter) pushing with the consistent quality and price advertising behind it—with the price plainly shown on the label—you can increase turnover and get more profit on your baking powder investment. The Government Used Millions of Pounds